Datasets:

sempite
/

product-tagging-saved-intent

domain stringlengths 6 35	tranco_rank int64 14.3k 999k	currency stringclasses 40 values	tld stringclasses 68 values	collected bool 2 classes	n_products_sampled float64 1 250 ⌀	tag_uses_total float64 0 42.7k ⌀	tags_unique float64 0 5.83k ⌀	tags_per_product_median float64 0 171 ⌀	sprawl_ratio float64 0 23.3 ⌀	namespaced_tag_use_pct float64 0 100 ⌀	n_namespaces float64 0 337 ⌀	casing_drift_tag_groups float64 0 322 ⌀	namespace_casing_drift float64 0 9 ⌀	operational_tag_use_pct float64 0 93.4 ⌀	pct_products_untagged float64 0 100 ⌀	pct_product_type_empty float64 0 100 ⌀	pct_variants_with_sku float64 0 100 ⌀	wishlist_code_detected bool 2 classes	wishlist_detection_method stringclasses 3 values	wishlist_verified_state stringclasses 5 values	wishlist_login_gated bool 2 classes	notify_app_detected bool 2 classes	filter_app_detected bool 2 classes	has_product_jsonld bool 2 classes	core12_attributes_present float64 0 12 ⌀
21st-amendment.com	739,911	null	null	false	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null
2xu.com	128,187	AUD	com	true	250	4,727	393	18	1.572	42.52	17	13	2	0	0	0	100	false	none	null	false	true	false	true	8
32estados.com	231,745	null	com	true	98	546	75	4.5	0.765	23.81	2	2	0	23.81	1.02	2.04	72.85	false	none	null	false	false	false	false	0
5yardfabrics.com	539,182	USD	com	true	250	1,071	112	4	0.448	0	0	1	0	0	0	30.4	0.22	false	none	null	false	false	false	true	8
7thavenue.co	342,497	USD	co	true	209	956	31	4	0.148	0	0	0	0	0	8.13	0.96	97.14	false	none	null	false	false	false	true	9
8tenparts.com	427,483	USD	com	true	250	2,298	964	8	3.856	0	0	0	0	0	0	0	100	false	none	null	false	false	false	true	10
a1cashandcarry.com	212,795	CAD	com	true	250	1,379	429	5	1.716	2.76	1	0	0	0.07	1.2	0	100	true	app	active	false	true	true	true	6
aathilife.com	755,830	INR	com	true	250	1,140	60	5	0.24	0	0	0	0	0	0	21.6	68.33	false	none	null	false	false	false	true	6
achillesheel.co.uk	955,708	GBP	uk	true	250	3,060	115	13	0.46	30.88	7	0	1	0.82	0	0	95.87	true	app	active	false	true	true	true	9
acssart.com	897,702	USD	com	true	250	750	136	2	0.544	0	0	11	0	4.67	5.6	34.4	99.9	true	app	active	false	false	false	false	0
actionflag.com	465,714	USD	com	true	250	1,336	254	6	1.016	0	0	0	0	9.21	4	50.8	98.87	false	none	null	false	true	true	true	8
adamheath.com.au	553,437	AUD	au	true	250	3,853	315	15	1.26	0	0	0	0	0	0	0	100	true	app	active	false	true	false	true	6
adaychic.com	936,991	USD	com	true	250	4,593	759	18	3.036	0	0	5	0	0	0	0	100	false	none	null	false	false	false	true	9
aeroflowdynamics.com	635,799	USD	com	true	250	2,634	524	10	2.096	0	0	16	0	0.04	0	2.8	61.63	false	none	null	false	true	true	true	9
aftershockpc.com	956,924	SGD	com	true	250	2,808	644	3	2.576	93.52	22	1	0	0	0	43.6	99.41	false	none	null	false	false	false	true	10
afzalelectronics.com	664,346	PKR	com	true	118	147	21	1	0.178	0	0	0	0	0	22.88	50	36.61	true	theme_markup	active	false	false	false	true	7
aganyakreation.com	756,837	INR	com	true	250	3,611	244	12	0.976	0	0	6	0	0	0	9.6	83.2	false	none	null	false	false	false	false	0
aistra.lt	539,205	EUR	lt	true	250	1,036	137	4	0.548	2.9	1	1	0	0	0.4	97.6	99.62	false	none	null	false	false	false	true	8
alabamafurnituremarket.com	248,589	USD	com	true	250	4,693	690	19	2.76	0	0	0	0	0	0	0	100	true	app	active	false	false	false	true	9
alassadperfumeria.com	757,650	MXN	com	true	156	326	24	2	0.154	0	0	0	0	0	1.92	0.64	0.5	true	app	fetch_failed	true	true	false	true	6
alchemai.world	982,232	USD	world	true	1	0	0	0	0	0	0	0	0	0	100	0	100	false	none	null	false	false	false	false	0
aldeanativa.cl	891,693	CLP	cl	true	250	3,870	337	15	1.348	0	0	3	0	0	0	2.4	98.8	true	app	active	false	true	true	false	0
alfatahfabrics.com	497,119	PKR	com	true	250	236	5	1	0.02	0	0	0	0	0	21.6	100	0	true	theme_markup	active	false	true	false	true	9
alicewestart.com.au	508,836	AUD	au	true	250	1,255	345	5	1.38	0	0	2	0	0.32	5.2	0.8	40.36	false	none	null	false	false	false	true	9
allianceofnativeseedkeepers.com	289,047	USD	com	true	100	715	82	7	0.82	0	0	1	0	0	1	2	83	false	none	null	false	true	false	true	9
alliwant.es	757,975	EUR	es	true	164	782	83	5	0.506	0	0	1	0	0	0	0.61	98.92	true	app	fetch_failed	false	true	true	true	8
allstartoys.com	249,677	EUR	com	true	250	1,450	132	5.5	0.528	17.79	2	0	0	0	0	84	84.77	false	none	null	false	true	false	false	0
alltheanime.com	322,047	GBP	com	true	250	192	20	1	0.08	53.12	1	0	0	0	45.6	0.8	93.44	false	none	null	false	false	false	true	8
almagems.com	323,759	USD	com	true	250	11,476	2,402	45	9.608	0.01	1	94	0	0	0	0	100	false	none	null	false	false	false	true	8
almanacplanting.com	375,876	USD	com	true	250	3,034	71	13	0.284	0	0	0	0	0.43	0	0	100	false	none	null	false	false	true	true	6
alpha55.ma	596,110	MAD	ma	true	250	843	196	3	0.784	0	0	1	0	0	9.6	96.8	99.12	true	app	active	true	true	false	true	8
altenew.com	293,580	USD	com	true	250	1,637	300	6	1.2	0	0	0	0	0.43	0.4	0.4	100	true	theme_markup	fetch_failed	false	true	true	true	9
altruan.de	481,849	EUR	de	true	100	340	51	3	0.51	0	0	0	0	0	1	1	100	true	theme_markup	unclear	false	false	false	true	9
alyaka.com	634,530	GBP	com	true	250	1,803	129	6.5	0.516	0	0	16	0	7.49	0	54	95.39	true	theme_markup	active	false	true	true	false	0
amara-fiore.com	243,187	null	null	false	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null
amawarehouse.com.au	432,288	AUD	au	true	250	1,812	62	7	0.248	0.11	1	0	0	4.47	0	0.8	95.28	true	app	unclear	false	true	false	true	8
americanpowerequip.com	619,466	USD	com	true	250	357	111	1	0.444	1.4	1	0	0	0	4.4	0	96.8	false	none	null	false	true	false	true	11
ameridroid.com	599,330	USD	com	true	250	644	108	2	0.432	0	0	0	0	0	20.8	61.6	93.56	false	none	null	false	false	false	true	9
aminach.co.il	758,534	null	il	true	226	261	18	1	0.08	0	0	0	0	0.38	6.64	34.96	79.8	false	none	null	false	false	false	false	0
amkette.com	689,562	INR	com	true	250	640	55	2	0.22	0	0	0	0	0	0	97.2	97.52	false	none	null	false	false	false	true	8
ampriomilano.com	620,127	AED	com	true	250	1,619	99	6	0.396	2.84	2	1	0	0	2	2	100	true	theme_markup	active	false	false	false	true	10
anabel-lee.com	758,724	null	com	true	170	234	7	1	0.041	0	0	0	0	0	17.06	99.41	99.87	false	none	null	false	false	false	false	0
analogshift.com	499,577	USD	com	true	250	384	27	1	0.108	0	0	2	0	0	6.4	0.4	90.15	false	none	null	false	true	true	false	0
andre.fr	511,774	EUR	fr	true	250	1,274	90	5	0.36	12.24	1	1	0	0	0	0	100	true	theme_markup	active	true	false	false	true	9
angelinos.com	410,955	USD	com	true	167	1,143	56	7	0.335	0	0	0	0	0	1.2	61.68	99.56	false	none	null	false	true	false	true	8
annerosehair.com	655,804	ZAR	com	true	170	150	36	0	0.212	0	0	0	0	0	55.29	89.41	91.54	false	none	null	false	true	false	true	8
annoboutique.com	628,088	EUR	com	true	250	680	33	3	0.132	0	0	0	0	0	1.2	0	99.38	false	none	null	false	false	false	true	6
anothersole.com	855,875	USD	com	true	11	90	21	8	1.909	0	0	0	0	6.67	0	0	100	false	none	null	false	false	false	true	2
ansaldo.cl	560,484	CLP	cl	true	250	798	67	3	0.268	0	0	0	0	0	0	0	100	false	none	null	false	true	false	true	9
antikbatik.com	661,178	EUR	com	true	250	994	31	3	0.124	0	0	0	0	0	0	2.8	100	true	app	fetch_failed	true	true	false	true	7
aodaibycutesass.com	399,755	USD	com	true	250	255	5	1	0.02	0	0	0	0	0	24	4.8	0	true	theme_markup	inactive	false	true	false	true	6
apolloneuro.com	615,394	USD	com	true	34	258	174	9	5.118	0	0	0	0	0	11.76	0	100	true	app	unclear	false	true	false	true	9
archerykart.com	481,872	INR	com	true	250	408	24	2	0.096	0	0	1	0	0	36	30.4	0.6	false	none	null	false	false	false	true	8
arcomarine.com	391,590	USD	com	true	100	2,145	316	18	3.16	0	0	1	0	0	13	10	93.75	false	none	null	false	false	false	true	7
aromatica.one	760,184	BDT	one	true	250	4,443	460	17	1.84	0	0	0	0	0.11	0	0	100	true	theme_markup	active	false	true	false	false	0
arrae.com	319,568	USD	com	true	55	618	70	11	1.273	49.51	6	0	0	61.81	0	90.91	98.6	false	none	null	false	true	false	true	7
arredocasadasogno.com	54,162	EUR	com	true	250	559	391	0	1.564	0	0	11	0	0	83.6	97.2	61.78	true	theme_markup	fetch_failed	false	true	false	true	8
artevaris.com	866,144	USD	com	true	250	1,366	98	5	0.392	0	0	3	0	0	0	20.8	99.28	false	none	null	false	false	false	true	8
artstoreonline.com.au	210,832	AUD	au	true	250	479	97	2	0.388	0	0	0	0	0	0.4	40	100	false	none	null	false	false	false	true	10
ashleyhomestore.ca	123,560	CAD	ca	true	250	9,915	726	40	2.904	0	0	0	0	3.54	0	0	100	true	app	unclear	false	false	true	true	8
aspiga.com	353,064	GBP	com	true	250	5,357	437	18.5	1.748	8.18	15	4	1	0.52	0	0.4	98.61	true	app	active	false	true	false	true	10
astech.com	144,449	USD	com	true	4	0	0	0	0	0	0	0	0	0	100	100	0	false	none	null	false	true	false	true	6
atbbq.com	305,884	null	null	false	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null
ateliernewyork.com	426,838	null	com	true	250	3,089	141	12	0.564	0	0	0	0	0.81	0	0	100	false	none	null	false	false	false	false	0
atelierverona.it	915,302	EUR	it	true	250	39	3	0	0.012	0	0	0	0	0	84.8	15.2	98.34	false	none	null	false	false	false	true	8
athflex.com	760,941	INR	com	true	250	990	56	4	0.224	0	0	0	0	0	0.8	9.6	73.94	true	theme_markup	unclear	false	false	false	false	0
atomicgolf.com	595,551	null	null	false	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null	null
aurdikhao.co	761,208	INR	co	true	250	0	0	0	0	0	0	0	0	0	100	0	6.24	true	theme_markup	active	false	true	false	true	8
aurorascents.com	739,004	AED	com	true	177	472	33	1	0.186	0	0	0	0	0	6.21	10.73	9.89	false	none	null	false	false	true	true	6
austinsfurnitureoutlet.com	425,507	USD	com	true	250	9,083	944	34	3.776	44.42	21	0	0	0	1.6	1.6	99.7	false	none	null	false	false	false	true	8
averdo.com	133,292	EUR	com	true	250	0	0	0	0	0	0	0	0	0	100	9.6	100	true	theme_markup	active	false	false	false	false	0
awarebarcelona.com	761,692	EUR	com	true	92	278	19	3	0.207	0	0	0	0	0	0	0	100	false	none	null	false	true	false	true	7
ayeshab.com	761,783	PKR	com	true	114	0	0	0	0	0	0	0	0	0	100	99.12	97.24	true	theme_markup	unclear	false	false	false	true	8
aykaa.in	761,786	INR	in	true	250	2,969	132	10	0.528	0	0	0	0	0	0	0	100	true	theme_markup	active	false	false	false	true	6
azaleia.cl	678,687	CLP	cl	true	250	2,049	87	7	0.348	0	0	0	0	2.59	0	100	100	true	app	active	false	false	false	true	7
backflipbreakfast.com	762,233	USD	com	true	4	20	8	5	2	0	0	0	0	0	0	0	100	false	none	null	false	false	false	true	10
backyardoas.com	316,268	USD	com	true	250	547	99	1	0.396	19.38	1	0	0	0	42.4	0	90.22	false	none	null	false	true	true	true	11
badesofa.de	949,688	EUR	de	true	76	210	33	2	0.434	5.24	1	0	0	6.19	0	0	97.07	false	none	null	false	true	false	true	7
bamboobasics.com	437,401	EUR	com	true	238	987	35	4	0.147	0	0	0	0	20.06	0	0	99.64	false	none	null	false	true	false	false	0
barnes4wd.com	664,897	USD	com	true	250	697	154	2	0.616	0	0	0	0	0	10.8	100	100	true	app	active	false	false	true	true	8
bartonperreira.com	744,573	USD	com	true	241	4,227	78	17	0.324	1.92	1	2	0	0	0	0	99.91	false	none	null	false	true	false	true	9
bartonwatchbands.com	279,133	USD	com	true	250	2,108	57	8	0.228	0	0	0	0	0	0	0	100	false	none	null	false	true	true	true	6
bayardfaithresources.com	606,738	USD	com	true	250	4,313	307	17	1.228	0	0	3	0	0.02	6	20.4	100	false	none	null	false	false	false	true	9
bayshorefurniture.com	200,405	USD	com	true	250	3,252	742	12	2.968	0	0	7	0	0	0	0	100	true	app	fetch_failed	false	false	false	true	10
bblderma.com	763,179	PKR	com	true	13	71	37	5	2.846	0	0	0	0	0	0	92.31	0	false	none	null	false	false	false	true	9
bearaby.com	365,929	USD	com	true	80	157	107	1	1.337	0.64	1	0	0	43.31	26.25	27.5	79.67	true	theme_markup	active	false	false	false	true	7
bearclaw.in	915,798	INR	in	true	83	0	0	0	0	0	0	0	0	0	100	100	0	false	none	null	false	false	false	true	8
bears-with-benefits.it	512,832	EUR	it	true	53	393	59	7	1.113	0	0	0	0	5.6	1.89	9.43	100	true	theme_markup	active	false	false	false	true	8
bedsurehome.com	333,714	USD	com	true	250	1,441	201	3	0.804	0	0	7	0	0.07	12.8	0.4	99.53	false	none	null	false	true	false	true	6
belcasi.es	405,928	EUR	es	true	250	2,854	90	11	0.36	0	0	0	0	8.76	0	0	100	true	theme_markup	active	false	false	false	true	7
bemo.co.nz	746,356	NZD	nz	true	250	1,817	219	7	0.876	0	0	0	0	0	0	1.2	5.6	true	theme_markup	active	false	true	false	true	8
berle.com	459,370	USD	com	true	250	9,338	410	41	1.64	0.01	1	48	0	2.54	0.8	2.4	100	false	none	null	false	true	false	true	7
berre.ca	721,604	CAD	ca	true	250	253	57	1	0.228	0	0	0	0	0	0	0	99.8	false	none	null	false	false	false	false	0
bertolucci.com.gr	706,354	null	gr	true	250	250	250	1	1	0	0	0	0	0	0	0	100	false	none	null	false	false	false	false	0
best-planet.com	957,766	USD	com	true	250	877	260	3	1.04	0	0	0	0	0.11	0	54.4	95.72	false	none	null	false	true	false	true	9
bestform-lingerie.com	915,920	null	com	true	162	666	32	4	0.198	0	0	0	0	0	0	0	100	false	none	null	false	false	false	false	0
bestself.co	900,569	USD	co	true	147	1,002	97	7	0.66	0	0	1	0	0.6	4.76	0	100	false	none	null	false	true	false	true	10
betterbargainsoutlet.com	287,262	USD	com	true	250	4,541	736	18	2.944	0	0	0	0	0	0	0.8	99.51	false	none	null	false	false	false	true	9
betterhealthinternational.com	654,420	USD	com	true	250	6,549	1,240	24	4.96	0.11	2	2	0	0	0	2.4	100	false	none	null	false	true	true	true	10
beyondbev.de	246,277	EUR	de	true	250	232	58	1	0.232	0	0	0	0	0	38	0	100	false	none	null	false	false	false	true	9

End of preview. Expand in Data Studio

Product Tagging and Saved Intent in Online Retail

How online stores structure product tags and implement saved-item features, and how that compares with a platform where tagging is crowd-sourced against a shared controlled vocabulary.

Canonical release: https://doi.org/10.5281/zenodo.22852049 This repository mirrors that deposit. Cite the DOI.

Sample

1,028 Shopify storefronts, drawn by seeded random sample from a 30,000-domain draw of the Tranco top 1M, measured 13 to 14 September 2026 with a 95.6% collection rate. 700 Steam titles as a contrast case.

Findings (95% Wilson intervals)

Every store invents its own private language. 963 Shopify stores used 30,622 distinct tags between them, and the median store shares just 16.7% of its tags with any other store. 700 Steam titles drew on 394 distinct tags, and the median title shares 100%.

Measure	Value
Stores carrying wishlist code	46.0% (43.0 - 49.1)
Stores with a confirmed live save control	28.1% (25.5 - 30.9)
Of active wishlists, no back-in-stock app	34.9% (29.7 - 40.6)
Of active wishlists, saving requires login	19.4% (15.2 - 24.3)
Stores publishing Product JSON-LD	79.1% (76.5 - 81.5)
Stores with all 12 core agent attributes	0.1%, one store in 1,028

Confirmed wishlist presence rises across tagging-depth quartiles (17.9%, 26.8%, 27.2%, 40.5%; Cochran-Armitage z=5.43, p=5.6e-08). Association, not mechanism: both are plausibly downstream of a merchant who invests in their catalogue.

The 46% versus 28% gap is the point

Detecting wishlist code is easy. Confirming a shopper can actually save something is not. A second verification pass re-fetched every candidate and recorded the evidence snippet behind each verdict, which ships in wishlist_verification.csv.

Anyone measuring this by pattern-matching page source alone overstates working wishlists by roughly 18 percentage points. Use wishlist_verified_state, never wishlist_code_detected.

Configs

Config	Rows	What it is
`shopify_stores`	1,075	one row per store; 47 rows with `collected=false` are kept so the collection rate is auditable
`wishlist_verification`	473	per-store verdict with the evidence text behind it
`steam_games`	700	one row per title; `n_tags_shown` is censored at Steam's top 20
`steam_tag_applications`	13,447	one row per tag applied, with vote count

Also included: results/stats.json with every published figure and interval, all collection and analysis code, and METHODS.md with a ten-point limitations section.

Reproducible in the browser

A runnable notebook recomputes every figure above from these files: https://www.kaggle.com/code/sempite/reproducing-the-tagging-and-wishlist-findings

Method notes worth knowing

Shopify rate-limits /products.json per IP across all endpoints, so collection is paced by one global limiter. Collection health was gated separately from analytical correctness, after an earlier run passed arithmetic verification while resting on only 47 of 1,075 stores.

Citation

@dataset{gerrish_tagging_2026,
  author    = {Gerrish, Jacob Ezra},
  title     = {Product Tagging and Saved Intent in Online Retail: a measurement
               study of 1,028 Shopify storefronts and 700 Steam titles},
  year      = {2026},
  publisher = {Zenodo},
  doi       = {10.5281/zenodo.22852049}
}

Write-ups: tag vocabularies · wishlists

Data CC BY 4.0, code MIT. Produced by SEMPITE.

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