category stringclasses 6
values | metric stringlengths 20 96 | value stringlengths 1 11 | unit stringlengths 3 17 | period_or_date stringlengths 4 23 | source stringlengths 3 32 | source_url stringlengths 28 147 |
|---|---|---|---|---|---|---|
viewership | Hours watched in Twitch Slots category | 45000000 | hours | 2022-07 | Streams Charts | https://streamscharts.com/news/popularity-of-gambling-twitch |
viewership | Slots share of all Twitch hours watched | 2.7 | percent | 2022-08 | Streams Charts | https://streamscharts.com/news/popularity-of-gambling-twitch |
viewership | Average viewers of Twitch Slots streams | 66000 | viewers | 2022-08 | Streams Charts | https://streamscharts.com/news/popularity-of-gambling-twitch |
viewership | Average viewers of Twitch Slots streams | 9000 | viewers | 2019-01 | Streams Charts | https://streamscharts.com/news/popularity-of-gambling-twitch |
viewership | Hours watched in Twitch Slots category | 308000000 | hours | 2022-01 to 2022-09 | Streams Charts | https://streamscharts.com/news/twitch-bans-skin-gambling-sponsorship |
viewership | Drop in Twitch gambling viewership after Oct 2022 rule (company statement) | 75 | percent | stated 2023-08-02 | Associated Press via WSLS | https://www.wsls.com/tech/2023/08/02/twitch-expands-its-ban-on-gambling-livestreams-it-also-says-viewership-of-the-content-is-down-75/ |
viewership | Share of Twitch CS:GO watch time from case-opening or skin gambling promotion | 6.2 | percent | 2023-07 | Streams Charts | https://streamscharts.com/news/twitch-bans-skin-gambling-sponsorship |
market | Hours watched on Kick | 4500000000 | hours | 2025 | Stream Hatchet | https://hatchet.gg/resources/guides/2025-yearly-report-in-live-streaming-trends/ |
market | Kick hours watched growth year over year | 131 | percent | 2025 | Stream Hatchet | https://hatchet.gg/resources/guides/2025-yearly-report-in-live-streaming-trends/ |
market | Live streaming hours watched across tracked platforms | 36400000000 | hours | 2025 | Stream Hatchet | https://hatchet.gg/resources/guides/2025-yearly-report-in-live-streaming-trends/ |
market | Hours watched on YouTube Gaming | 8800000000 | hours | 2025 | Stream Hatchet | https://hatchet.gg/resources/guides/2025-yearly-report-in-live-streaming-trends/ |
market | Hours watched on Kick | 2040000000 | hours | 2026-Q3 | Streams Charts | https://streamscharts.com/news/q3-2026-global-livestreaming-landscape |
market | Kick share of tracked live watch time | 6.4 | percent | 2026-Q3 | Streams Charts | https://streamscharts.com/news/q3-2026-global-livestreaming-landscape |
market | Hours watched on Twitch | 4510000000 | hours | 2026-Q3 | Streams Charts | https://streamscharts.com/news/q3-2026-global-livestreaming-landscape |
market | Hours watched on YouTube (live) | 13620000000 | hours | 2026-Q3 | Streams Charts | https://streamscharts.com/news/q3-2026-global-livestreaming-landscape |
market | Hours watched across tracked platforms incl. TikTok LIVE | 31698000000 | hours | 2026-Q3 | Streams Charts | https://streamscharts.com/news/q3-2026-global-livestreaming-landscape |
market | Hours watched on Kick | 773800000 | hours | 2026-09 | Streams Charts | https://streamscharts.com/news/kick-viewership-september-2026 |
market | Kick average viewers | 1090000 | viewers | 2026-09 | Streams Charts | https://streamscharts.com/news/kick-viewership-september-2026 |
market | Month-on-month rise in Kick Gambling genre hours watched | 93 | percent | 2026-09 | Streams Charts | https://streamscharts.com/news/kick-viewership-september-2026 |
policy | Twitch ban on unlicensed slots/roulette/dice streams takes effect | 2022-10-18 | date | 2022-10-18 | NPR | https://www.npr.org/2022/09/22/1124384092/twitch-bans-some-gambling-content-after-an-outcry-from-streamers |
policy | Sites on Twitch prohibited gambling list after Blaze and Gamdom added | 6 | sites | 2023-08-02 | Associated Press via WSLS | https://www.wsls.com/tech/2023/08/02/twitch-expands-its-ban-on-gambling-livestreams-it-also-says-viewership-of-the-content-is-down-75/ |
policy | Kick allows gambling streams only from sites with viewer ID verification | 2025-02 | date | announced 2024-12-03 | SBC News | https://sbcnews.co.uk/marketing/2024/12/03/kick-verification-gambling/ |
policy | YouTube starts enforcing unapproved gambling site and age restriction rules | 2025-03-19 | date | 2025-03-19 | CNN via ABC11 | https://abc11.com/post/youtube-cracks-down-gambling-videos-trying-lure-viewers-unapproved-sites/15976808/ |
regulation | UK ban on gambling ads with strong appeal to under-18s | 2022-10-01 | date | 2022-10-01 | ASA and CAP | https://www.asa.org.uk/news/tough-new-rules-to-curb-broad-appeal-of-gambling-ads-and-better-protect-under-18s.html |
regulation | Gambling ads removed after ASA World Cup monitoring | 36 | ads | 2026 | ASA | https://www.asa.org.uk/news/asa-world-cup-monitoring-leads-to-removal-of-36-gambling-ads.html |
regulation | GB online slots max stake per spin (adults 25+ / 18-24) | 5 / 2 | GBP | 2025-04-09 / 2025-05-21 | Gambling Commission | https://www.gamblingcommission.gov.uk/licensees-and-businesses/guide/online-slots-stake-limit-guidance |
regulation | Ontario ban on athletes in igaming advertising | 2024-02-28 | date | 2024-02-28 | AGCO | https://www.agco.ca/en/news/agco-ban-athletes-ontarios-igaming-advertising-protect-minors |
regulation | Ontario regulated igaming wagers in year 3 | 82.7 | CAD billion | 2024-04 to 2025-03 | iGaming Ontario | https://igamingontario.ca/en/news/igaming-ontario-posts-steady-growth-market-matures-year-3 |
regulation | Ontario online gamblers playing on regulated sites (year 4) | 91.1 | percent | 2026 | iGaming Ontario | https://igamingontario.ca/en/news/ipsos-channelization-study-year-4-results |
regulation | Brazil licensed operators / brands | 78 / 182 | count | 2025-H1 | iGaming Business (SPA data) | https://igamingbusiness.com/finance/new-spa-data-brazil-licensed-operators-ggr-h1/ |
regulation | Brazil Provisional Measure 1.394/2026 prohibits fixed-odds betting offer and advertising | 2026-09-25 | date | 2026-09-25 | Planalto | https://www.planalto.gov.br/ccivil_03/_ato2023-2026/2026/mpv/mpv1394.htm |
audience | GB 11-17 year olds seeing gambling ads weekly on platforms like Twitch or YouTube | 46 | percent | 2025 | Gambling Commission | https://www.gamblingcommission.gov.uk/report/young-people-and-gambling-2025-official-statistics/ypg-2025-young-peoples-exposure-to-gambling-summary |
audience | Young gambling-content followers who say influencers advertised gambling to them | 31 | percent | 2025 | Gambling Commission | https://www.gamblingcommission.gov.uk/report/young-people-and-gambling-2025-official-statistics/ypg-2025-young-peoples-exposure-to-gambling-summary |
audience | Twitch viewers aged 18-34 | 70 | percent (nearly) | 2022 | Twitch Ads | https://twitchadvertising.tv/ |
audience | Brazil licensed-market bettors aged 18-25 | 22.4 | percent | 2025-H1 | iGaming Business (SPA data) | https://igamingbusiness.com/finance/new-spa-data-brazil-licensed-operators-ggr-h1/ |
research | Gambling stream viewers vs non-viewers compared (higher problem gambling severity among viewers) | 221 / 642 | people | 2024 | Journal of Behavioral Addictions | https://real.mtak.hu/216618/ |
research | Viewers surveyed and channels observed on Twitch and Kick | 350 / 25 | people / channels | 2025 | University of Sydney | https://www.sydney.edu.au/news-opinion/news/2025/04/02/influencer-gambling-is-on-the-rise.html |
Gambling Streaming Statistics 2026
37 sourced figures on gambling streaming: Twitch, Kick and YouTube viewership, platform policy dates, UK, Ontario and Brazil regulation, audience age data and research.
Every row links to its original publisher. Sources checked 20 October 2026.
Compiled by 3betmedia, a creator marketing agency for iGaming and crypto brands.
- Full write-up and methodology: Gambling Streaming Statistics 2026
- Source repository: github.com/mcp350/gambling-streaming-statistics
Columns
| Column | Meaning |
|---|---|
| category | viewership, market, policy, regulation, audience or research |
| metric | What the figure measures |
| value | The number or date as published |
| unit | hours, percent, viewers, date, GBP, CAD billion and so on |
| period_or_date | The period measured, or the date of the rule |
| source | Original publisher |
| source_url | Link to the source page |
Notes on use
Cite the original publisher and the period measured.
Do not add or rank figures from different trackers. Stream Hatchet and Streams Charts count different platforms with their own methods.
Twitch's 75% drop is a company statement, not a tracker measurement.
Brazil's 2025 figures predate Provisional Measure 1.394/2026.
Research rows show associations from surveys and interviews, not proof of cause.
Gambling content is for adults only. Nothing here is legal advice.
Citation
3betmedia (2026). Gambling Streaming Statistics 2026. https://3betmedia.com/insights/gambling-streaming-statistics/
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