Datasets:

Sparrowbird
/

website-design-statistics-2026

site stringlengths 6 17	category stringclasses 2 values	headline_font stringlengths 4 27	headline_px float64 14 180	headline_weight int64 300 900	headline_letter_spacing stringlengths 4 10	headline_words int64 0 24	body_px float64 11 96 ⌀	dark_background bool 2 classes	gradient_in_first_screen bool 2 classes	button_text stringlengths 2 39 ⌀	button_background stringlengths 12 38 ⌀	button_radius stringclasses 37 values	button_height_px float64 29 80 ⌀
21st.dev	ai	Inter	85	700	-4.248px	4	20.9	true	true	Get 21st free	oklch(0.485 0.291 264.121)	10px	46
abridge.com	ai	Avantt	72	500	-2.88px	5	20	true	true	null	null	null	null
ahrefs.com	saas	Ahrefs	60	400	normal	8	24	true	false	Sign up for Ahrefs	rgb(255, 141, 0)	5px	72
airtable.com	saas	Haas	40	400	normal	9	16	false	true	Get started for free	rgb(24, 29, 38)	12px	56
amplitude.com	saas	Twemoji Country Flags	72	600	-1px	6	18	false	true	Amplitude Solutions →	rgb(26, 31, 35)	6px	56
anthropic.com	ai	anthropicSans	51.9	600	normal	4	16.7	false	false	Learn more	rgb(20, 20, 19)	10px	36
apollo.io	saas	seasonMix	72	550	-0.72px	7	12	false	false	Sign up for free	rgb(235, 242, 18)	8px	48
arc.net	saas	Exposure VAR	76	600	-2.432px	4	21	true	false	null	null	null	null
asana.com	saas	TWK Lausanne	102	300	-2.55px	5	26	false	true	Continue	rgb(13, 13, 13)	100px	50
atlassian.com	saas	Charlie Display	64	500	-1.28px	5	14	false	false	Get started with Jira	rgb(24, 104, 219)	10000px	48
attio.com	saas	interDisplay	64	600	-1.28px	4	18	true	true	Talk to sales	lab(99.9987 0.0337958 0.000309944)	10px	36
auth0.com	saas	Aeonik	64	400	-1px	6	20	true	true	See it in action	rgb(255, 255, 255)	4px	50
beehiiv.com	saas	ClashGroteskFont	60	700	normal	5	20	true	true	Trial Premium Features	rgb(255, 255, 255)	9999px	52
betterstack.com	saas	Helvetica Now Display	53	500	normal	5	20	true	true	null	null	null	null
bland.ai	ai	soehne	54	600	-1.08px	5	20	false	true	Book a call	rgb(249, 169, 0)	0px	52
bolt.new	ai	Schibsted Grotesk	48	600	-1.2px	5	18	true	false	Build now	rgb(43, 166, 255)	9999px	36
brex.com	saas	inter	72	600	-1.44px	6	12	false	false	Get started	rgb(255, 61, 0)	8px	40
browserbase.com	ai	gtPlanar	45	500	-0.9px	8	20	false	false	Get API key	rgb(0, 0, 0)	99px	39
buffer.com	saas	Stolzl	18	400	-0.36px	1	24	false	true	null	null	null	null
cal.com	saas	calSans	80	700	-0.8px	15	20	false	false	NEW Cal.com launches v6.9.5	color(srgb 0.934118 0.939608 0.950588)	3.35544e+07px	32
calendly.com	saas	Calendly Sans	72	500	-2px	6	18	false	true	Sign up with Google	rgb(252, 251, 248)	20px	50
canva.com	saas	Canva Sans	24	600	normal	5	null	false	true	null	null	null	null
captions.ai	ai	Exposure-09cb373df0d2138c	48	400	-0.48px	8	13	false	true	Edit	rgb(255, 255, 255)	58px	40
chargebee.com	saas	Inter Variable	78	400	-5.5px	6	14	false	true	Start Free Trial	rgb(255, 255, 255)	999px	48
clay.com	saas	Roobertvf	88	575	-3.52px	5	24	true	true	Start free trial	rgb(255, 255, 255)	12px	47
clerk.com	saas	geistNumbers	56	700	-1.96px	5	18	false	true	Support	rgb(33, 33, 38)	3.35544e+07px	40
clickup.com	saas	Plus Jakarta Sans	60	700	-2.1px	7	22	false	true	The Best AI is	rgb(232, 232, 232)	54px	30
close.com	saas	InnovatorGroteskVF	60	600	-1.5px	6	19	false	false	null	null	null	null
cloudflare.com	saas	STK Bureau Sans	56	500	-1.4px	11	19.2	false	false	Start building for free	rgb(255, 255, 255)	3.35544e+07px	50
coda.io	saas	Calibre-R	72	700	-3.24px	4	22	false	false	Request a demo	rgb(255, 255, 255)	8px	40
codeium.com	ai	nbInternationalPro	40	400	-1.2px	2	16	false	false	Download for MacOS	rgb(0, 0, 0)	3.35544e+07px	42
cognition.ai	ai	nbInternational	36	400	-0.72px	8	15	false	true	Try Devin	rgb(25, 25, 25)	0px	32
cohere.com	ai	CohereText	96	400	-1.92px	4	16	false	false	null	null	null	null
copy.ai	ai	ABC Normal	88	600	normal	2	26	false	false	Get a Demo Get a Demo	rgb(105, 62, 223)	4px	47
craft.do	saas	UntitledSerifFont	66	400	-1.98px	8	null	false	true	Try Craft Free	rgb(3, 3, 2)	3.35544e+07px	36
cresta.com	ai	DM Sans Variable	46	500	-1.38px	7	14	false	true	Book a demo	rgb(32, 90, 227)	8px	38
crewai.com	ai	Exposure	60	300	-2.4px	13	16	true	false	null	null	null	null
crisp.chat	saas	Crisp Inter Bold	48	400	normal	12	14.5	false	true	Get your AI Agent	rgb(13, 102, 233)	30px	50
cron.com	saas	Helvetica Neue	140	700	-3px	3	22	true	false	Cron is now Notion Calendar →	rgb(22, 20, 18)	4px	45
cursor.com	ai	CursorGothic	26	400	-0.325px	9	17.3	false	true	Download for macOS ⤓	rgb(38, 37, 30)	3.35544e+07px	43
customer.io	saas	saansFont	96	475	0.2px	11	20	true	false	Get started Get started	oklch(0.3068 0.046 206.34)	3.35544e+07px	48
databricks.com	saas	DM Sans	56	500	normal	7	24	false	false	Explore the product	rgb(235, 22, 0)	0px	40
datadoghq.com	saas	NationalWeb	68	600	normal	4	null	false	true	FREE TRIAL	rgb(99, 44, 166)	4px	54
dbt.com	saas	polymath	64	600	normal	8	18	false	true	Get started with dbt	rgb(254, 103, 3)	12px	48
decagon.ai	ai	Circularxx	72	500	-2.88px	6	20	false	false	null	null	null	null
deel.com	saas	BagossCondensedFont	60	500	-0.19px	7	12	false	true	Hire anywhere	rgb(255, 255, 255)	12px	80
descript.com	saas	brett	18	400	0.72px	3	18	true	false	Get started for free	rgb(247, 59, 59)	12px	56
docker.com	saas	Repro	64	500	-1.92px	7	14.5	true	false	Get started	rgb(255, 255, 255)	4px	34
docusign.com	saas	DSIndigo	80	300	-1.5px	5	18	false	true	Get Started	rgb(19, 0, 50)	0px 8px 8px 0px	61
dropbox.com	saas	Sharp Grotesk	40	500	normal	6	20	false	false	Try Dropbox free	rgb(0, 97, 254)	16px	71
durable.co	ai	newSpiritCondensed	96	400	normal	5	18	false	true	null	null	null	null
dust.tt	ai	Geist	69.1	550	-2.7648px	5	18	true	false	null	null	null	null
e2b.dev	ai	PP Supply Sans	72	600	-0.72px	5	18	true	false	START BUILDING	rgb(227, 42, 1)	0px	44
elevenlabs.io	ai	Waldenburg	48	300	-0.96px	4	14	false	false	Sign up	rgb(0, 0, 0)	9999px	44
factory.ai	ai	Geist	18	400	normal	1	null	false	true	null	null	null	null
fastly.com	saas	TTHovesPro-c66fd427fd6ba346	72	400	-2.88px	4	16	true	true	Talk to an expert	rgb(0, 103, 209)	4px	41
fathom.video	saas	Sora	78.4	300	-2.5px	8	14	true	true	GET STARTED - FREE FOREVER	rgb(0, 190, 255)	56px	49
figma.com	saas	figmaSans	56	400	-1.25px	4	30	false	false	Contact sales	oklch(0 0 none / 0)	8px	46
fireflies.ai	ai	DM Sans	56	500	1.12px	7	14	true	false	Get Started	rgb(122, 90, 248)	4px	48
fireworks.ai	ai	sharpSerifText	56	400	-1.68px	5	18	false	true	Get started	rgb(40, 0, 22)	96px	52
fivetran.com	saas	Inter	44	600	0.16px	5	16	false	false	Get started for free	rgb(48, 107, 234)	4px	37
fly.io	saas	Mackinac	64	500	-2.88px	15	18	false	true	Deploy your app	rgb(124, 58, 237)	9999px	48
framer.com	saas	GT Walsheim Medium	54	500	-2.16px	11	18	true	false	Get started for free	rgb(255, 255, 255)	8px	34
front.com	saas	Suisse Intl	43	500	-0.75px	14	20	true	false	Request demo	rgb(222, 233, 72)	64px	48
fullstory.com	saas	neulis-neue	62	400	normal	7	20	false	true	GET A DEMO	rgb(17, 171, 133)	4px	64
galileo.ai	ai	Geist	64	400	-2px	7	20	true	false	Book a Demo	rgb(227, 85, 84)	80px	40
ghost.org	saas	InterVariable	96	700	-2.4px	6	null	false	false	Just launched: Ghost 6.0 →	rgb(254, 193, 55)	9999px	38
github.com	saas	Mona Sans	56	440	normal	5	null	false	false	GitHub Universe ‘26 Recap	rgb(249, 251, 249)	9999.01px	46
gitlab.com	saas	GitLab Sans	96	660	-2.88px	9	96	true	true	Get free trial	rgb(252, 251, 252)	4px	46
glean.com	ai	Polysans Neutral	56	400	-2.4px	9	16	false	true	Get a demo	rgb(52, 60, 237)	64px	43
gong.io	saas	Grotesk	60	700	-1.2px	24	14	true	false	Talk to sales	lab(67.1375 72.8029 -48.9776)	3.35544e+07px	48
grafana.com	saas	Poppins	60	600	-1.5px	10	20	false	true	Get started free	rgb(27, 85, 245)	8px	48
grammarly.com	saas	matter	46	670	-0.46px	8	18	false	false	Sign up It’s free	rgb(2, 126, 111)	6px	60
granola.ai	ai	quadrant	86.4	400	-1.728px	6	13	false	true	New Voice typing by Granola	rgb(247, 247, 242)	3.35544e+07px	32
groq.com	ai	esBuild	50.5	500	-1.51494px	3	16	false	false	null	null	null	null
harvey.ai	ai	HarveySerifFont	72	400	-0.9px	5	14	false	false	Request a Demo	rgb(15, 14, 13)	4px	48
hebbia.ai	ai	Selecta	16	400	normal	1	18.2	true	true	null	null	null	null
helpscout.com	saas	Scoutie Sans	89.2	500	-1.78416px	12	11	false	false	Start for Free	rgb(0, 100, 240)	9999px	57
hex.tech	saas	PP Formula SemiExtended	74	700	-1.85px	7	14	true	true	null	null	null	null
heygen.com	ai	ABC Solar Display	60	400	normal	7	null	false	true	Get started for free	rgb(0, 195, 255)	12px	44
hootsuite.com	saas	Montserrat	40.3	600	normal	22	16	false	true	Start your free trial	rgb(31, 96, 201)	5.328px	72
hotjar.com	saas	__NewEdgeRounded_5045de	48	400	normal	9	20	false	false	null	null	null	null
hubspot.com	saas	HubSpot Serif	65	300	normal	12	18	false	true	null	null	null	null
huggingface.co	ai	Source Sans Pro	48	700	normal	6	18	true	true	Sign Up	oklch(0.21 0.034 264.665)	3.35544e+07px	30
ideogram.ai	ai	Exposure	64	400	-4.48px	6	18	true	true	Get started Get started	rgb(189, 159, 255)	999px	40
incident.io	saas	STKBureauSerif	80	400	-3.2px	6	16	false	true	Get a demo	rgb(242, 85, 51)	3.35544e+07px	49
inflection.ai	ai	Grenette Pro Regular	120	400	-5px	3	null	false	false	null	null	null	null
intercom.com	saas	Saans	80	400	-2.4px	9	16	false	false	Start free trial	rgb(17, 17, 17)	4px	40
jasper.ai	ai	Feature	88	400	-4px	5	18	false	false	Get a Demo	rgb(0, 6, 61)	0px	48
jina.ai	ai	poppins	14	300	-0.21868px	4	null	false	true	null	null	null	null
krea.ai	ai	Suisse Intl	48	450	normal	3	null	true	true	null	null	null	null
labelbox.com	ai	The Future	57.6	400	-1.44px	7	20	false	false	Try Recursion	rgb(54, 112, 127)	8px 0px 0px 8px	42
langchain.com	ai	Twklausanne	64	300	-1.92px	3	null	true	true	Start building	rgb(229, 244, 255)	6px	48
launchdarkly.com	saas	headingFont3	80	700	-2px	7	14	true	false	Book a demo	rgb(221, 255, 70)	12px	50
lemonsqueezy.com	saas	Circularpro book	80	400	-3.2px	7	18	true	false	Get started	rgba(255, 255, 255, 0.9)	40px	57
lindy.ai	ai	Manrope	72	700	-1.44px	5	20	false	true	Try for free	rgb(42, 102, 255)	12px	48
linear.app	saas	Inter Variable	64	510	-1.408px	16	15	true	true	null	null	null	null
linktr.ee	saas	Linksans	16	400	normal	7	null	true	false	Sign up free	rgb(30, 35, 48)	9999px	62
llamaindex.ai	ai	OverusedGrotesk	54.7	500	-1.64246px	6	13.9	false	true	Parse	rgb(255, 255, 255)	0px	37
loom.com	saas	Charlie Display	63.3	700	normal	7	16	false	true	Get Loom for free	rgb(24, 104, 219)	9999px	58

End of preview. Expand in Data Studio

Website Design Statistics 2026

Headline size, fonts, body text, dark mode, gradients and buttons, measured on the homepages of 196 SaaS and AI companies in November 2026.

Source and full write-up with charts: Website Design Statistics 2026, BrowserMoon

Key findings

Median homepage headline: 64px, 6 words, line height 1.08; 75% use negative letter spacing (about -0.025em).
84% of headlines use a brand's own or a less common font. Inter: 9%. Geist: 5%. Serif: 5%.
Body text: median about 18px; half of sites use 18px or more.
36% of homepages are dark (SaaS 37%, AI companies 33%). 53% use a gradient in the first screen.
Main button: median 46px tall; slightly rounded 45%, pill 29%, square 8%; blue 29%, white 22%, black 21%.
"Get started" is the most common button text (21%).

Mobile

The mobile config has the same 196 homepages at 390×664: median headline 40px, body 16px, main button 44px (46% under the 44px touch target, 28% not in the first screen).

Columns

Column	Meaning
`site`	Domain
`category`	`saas` or `ai`
`headline_font`	First font in the headline's font stack
`headline_px`	Rendered headline size at 1440×900
`headline_weight`	Font weight
`headline_letter_spacing`	Computed letter spacing
`headline_words`	Words in the headline
`body_px`	First body paragraph size
`dark_background`	Background behind the headline is dark
`gradient_in_first_screen`	Any CSS gradient in the first screen
`button_text`, `button_background`, `button_radius`, `button_height_px`	First filled button in the first screen, ignoring cookie banners and skip links

Method

Homepages of 218 SaaS and AI companies were loaded in a desktop browser at 1440×900 in November 2026. 22 were excluded because they blocked automated visits or did not load, leaving 196 (121 SaaS, 75 AI). The headline is the first visible H1, or the largest text when there is none.

Citation

Website Design Statistics 2026, BrowserMoon. https://www.browsermoon.com/blog/website-design-statistics

Also on GitHub: https://github.com/sparow-svg/website-design-statistics

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