Daily Papers

In this paper, we focus on the often-overlooked issue of embedding collapse in existing diffusion-based sequential recommendation models and propose ADRec, an innovative framework designed to mitigate this problem. Diverging from previous diffusion-based methods, ADRec applies an independent noise process to each token and performs diffusion across the entire target sequence during training. ADRec captures token interdependency through auto-regression while modeling per-token distributions through token-level diffusion. This dual approach enables the model to effectively capture both sequence dynamics and item representations, overcoming the limitations of existing methods. To further mitigate embedding collapse, we propose a three-stage training strategy: (1) pre-training the embedding weights, (2) aligning these weights with the ADRec backbone, and (3) fine-tuning the model. During inference, ADRec applies the denoising process only to the last token, ensuring that the meaningful patterns in historical interactions are preserved. Our comprehensive empirical evaluation across six datasets underscores the effectiveness of ADRec in enhancing both the accuracy and efficiency of diffusion-based sequential recommendation systems.

This paper proposes Text mAtching based SequenTial rEcommendation model (TASTE), which maps items and users in an embedding space and recommends items by matching their text representations. TASTE verbalizes items and user-item interactions using identifiers and attributes of items. To better characterize user behaviors, TASTE additionally proposes an attention sparsity method, which enables TASTE to model longer user-item interactions by reducing the self-attention computations during encoding. Our experiments show that TASTE outperforms the state-of-the-art methods on widely used sequential recommendation datasets. TASTE alleviates the cold start problem by representing long-tail items using full-text modeling and bringing the benefits of pretrained language models to recommendation systems. Our further analyses illustrate that TASTE significantly improves the recommendation accuracy by reducing the popularity bias of previous item id based recommendation models and returning more appropriate and text-relevant items to satisfy users. All codes are available at https://github.com/OpenMatch/TASTE.

Sequential recommendation aims to model dynamic user behavior from historical interactions. Existing methods rely on either explicit item IDs or general textual features for sequence modeling to understand user preferences. While promising, these approaches still struggle to model cold-start items or transfer knowledge to new datasets. In this paper, we propose to model user preferences and item features as language representations that can be generalized to new items and datasets. To this end, we present a novel framework, named Recformer, which effectively learns language representations for sequential recommendation. Specifically, we propose to formulate an item as a "sentence" (word sequence) by flattening item key-value attributes described by text so that an item sequence for a user becomes a sequence of sentences. For recommendation, Recformer is trained to understand the "sentence" sequence and retrieve the next "sentence". To encode item sequences, we design a bi-directional Transformer similar to the model Longformer but with different embedding layers for sequential recommendation. For effective representation learning, we propose novel pretraining and finetuning methods which combine language understanding and recommendation tasks. Therefore, Recformer can effectively recommend the next item based on language representations. Extensive experiments conducted on six datasets demonstrate the effectiveness of Recformer for sequential recommendation, especially in low-resource and cold-start settings.

Sequential recommendation (SR), which encodes user activity to predict the next action, has emerged as a widely adopted strategy in developing commercial personalized recommendation systems. A critical component of modern SR models is the attention mechanism, which synthesizes users' historical activities. This mechanism is typically order-invariant and generally relies on position encoding (PE). Conventional SR models simply assign a learnable vector to each position, resulting in only modest gains compared to traditional recommendation models. Moreover, limited research has been conducted on position encoding tailored for sequential recommendation, leaving a significant gap in addressing its unique requirements. To bridge this gap, we propose a novel Contextual-Aware Position Encoding method for sequential recommendation, abbreviated as CAPE. To the best of our knowledge, CAPE is the first PE method specifically designed for sequential recommendation. Comprehensive experiments conducted on benchmark SR datasets demonstrate that CAPE consistently enhances multiple mainstream backbone models and achieves state-of-the-art performance, across small and large scale model size. Furthermore, we deployed CAPE in an industrial setting on a real-world commercial platform, clearly showcasing the effectiveness of our approach. Our source code is available at https://github.com/yjdy/CAPE.

Sequential recommendation has increasingly shifted toward generative recommenders that combine sequential patterns with semantic item information. Yet these methods are often evaluated on a small set of widely used benchmarks, raising a key question: do these benchmarks actually require the advanced modeling capabilities that modern generative recommenders claim to provide? We conduct a benchmark audit with an intentionally simple graph heuristic. Starting from only the last one or two interacted items, it retrieves candidates from a few-hop item-transition graph and ranks them by item-feature similarity. Despite using no sequence encoder, generative objective, or training, this heuristic matches or outperforms many modern baselines, with relative NDCG@10 improvements of 38.10% and 44.18% over the best competing baseline on Amazon Review Sports and CDs. We show that this behavior reflects shortcut solvability rather than an artifact of one heuristic. We identify three shortcut structures that can make next-item prediction easier than expected: low-branching local transitions, feature-smooth transitions, and limited dependence on long user histories. These shortcuts need not appear together; even one or two strong signals can make simple local retrieval highly competitive, while weakening them makes the benefits of more sophisticated models clearer. Across 14 datasets, model rankings vary substantially with dataset properties, yet the heuristic remains competitive on 10 of them. Our findings suggest that strong performance on standard benchmarks does not always demonstrate advanced sequential, semantic, or generative modeling ability. We call for more careful dataset selection and dataset-level diagnostic analysis when using benchmarks to support claims about new recommendation models.

Sequential recommendation aims to predict the next item a user is likely to prefer based on their sequential interaction history. Recently, text-based sequential recommendation has emerged as a promising paradigm that uses pre-trained language models to exploit textual item features to enhance performance and facilitate knowledge transfer to unseen datasets. However, existing text-based recommender models still struggle with two key challenges: (i) representing users and items with multiple attributes, and (ii) matching items with complex user interests. To address these challenges, we propose a novel model, Matching Attribute-aware Representations for Text-based Sequential Recommendation (MARS). MARS extracts detailed user and item representations through attribute-aware text encoding, capturing diverse user intents with multiple attribute-aware representations. It then computes user-item scores via attribute-wise interaction matching, effectively capturing attribute-level user preferences. Our extensive experiments demonstrate that MARS significantly outperforms existing sequential models, achieving improvements of up to 24.43% and 29.26% in Recall@10 and NDCG@10 across five benchmark datasets. Code is available at https://github.com/junieberry/MARS

Recommender systems must balance personalization, diversity, and robustness to cold-start scenarios to remain effective in dynamic content environments. This paper introduces an adaptive, exploration-based recommendation framework that adjusts to evolving user preferences and content distributions to promote diversity and novelty without compromising relevance. The system represents items using sentence-transformer embeddings and organizes them into semantically coherent clusters through an online algorithm with adaptive thresholding. A user-controlled exploration mechanism enhances diversity by selectively sampling from under-explored clusters. Experiments on the MovieLens dataset show that enabling exploration reduces intra-list similarity from 0.34 to 0.26 and increases unexpectedness to 0.73, outperforming collaborative filtering and popularity-based baselines. A/B testing with 300 simulated users reveals a strong link between interaction history and preference for diversity, with 72.7% of long-term users favoring exploratory recommendations. Computational analysis confirms that clustering and recommendation processes scale linearly with the number of clusters. These results demonstrate that adaptive exploration effectively mitigates over-specialization while preserving personalization and efficiency.

Sequential recommendation systems aim to provide personalized recommendations for users based on their interaction history. To achieve this, they often incorporate auxiliary information, such as textual descriptions of items and auxiliary tasks, like predicting user preferences and intent. Despite numerous efforts to enhance these models, they still suffer from limited personalization. To address this issue, we propose a new paradigm, which we term preference discerning. In preference dscerning, we explicitly condition a generative sequential recommendation system on user preferences within its context. To this end, we generate user preferences using Large Language Models (LLMs) based on user reviews and item-specific data. To evaluate preference discerning capabilities of sequential recommendation systems, we introduce a novel benchmark that provides a holistic evaluation across various scenarios, including preference steering and sentiment following. We assess current state-of-the-art methods using our benchmark and show that they struggle to accurately discern user preferences. Therefore, we propose a new method named Mender (Multimodal Preference discerner), which improves upon existing methods and achieves state-of-the-art performance on our benchmark. Our results show that Mender can be effectively guided by human preferences even though they have not been observed during training, paving the way toward more personalized sequential recommendation systems. We will open-source the code and benchmarks upon publication.

This paper explores the use of Large Language Models (LLMs) for sequential recommendation, which predicts users' future interactions based on their past behavior. We introduce a new concept, "Integrating Recommendation Systems as a New Language in Large Models" (RSLLM), which combines the strengths of traditional recommenders and LLMs. RSLLM uses a unique prompting method that combines ID-based item embeddings from conventional recommendation models with textual item features. It treats users' sequential behaviors as a distinct language and aligns the ID embeddings with the LLM's input space using a projector. We also propose a two-stage LLM fine-tuning framework that refines a pretrained LLM using a combination of two contrastive losses and a language modeling loss. The LLM is first fine-tuned using text-only prompts, followed by target domain fine-tuning with unified prompts. This trains the model to incorporate behavioral knowledge from the traditional sequential recommender into the LLM. Our empirical results validate the effectiveness of our proposed framework.

Modern recommender systems follow the guiding principle of serving the right user, the right item at the right time. One of their main limitations is that they are typically limited to items already in the catalog. We propose REcommendations BEyond CAtalogs, REBECA, a new class of probabilistic diffusion-based recommender systems that synthesize new items tailored to individual tastes rather than retrieve items from the catalog. REBECA combines efficient training in embedding space with a novel diffusion prior that only requires users' past ratings of items. We evaluate REBECA on real-world data and propose novel personalization metrics for generative recommender systems. Extensive experiments demonstrate that REBECA produces high-quality, personalized recommendations, generating images that align with users' unique preferences.

The amount of content on online music streaming platforms is immense, and most users only access a tiny fraction of this content. Recommender systems are the application of choice to open up the collection to these users. Collaborative filtering has the disadvantage that it relies on explicit ratings, which are often unavailable, and generally disregards the temporal nature of music consumption. On the other hand, item co-occurrence algorithms, such as the recently introduced word2vec-based recommenders, are typically left without an effective user representation. In this paper, we present a new approach to model users through recurrent neural networks by sequentially processing consumed items, represented by any type of embeddings and other context features. This way we obtain semantically rich user representations, which capture a user's musical taste over time. Our experimental analysis on large-scale user data shows that our model can be used to predict future songs a user will likely listen to, both in the short and long term.

In the field of sequential recommendation, deep learning (DL)-based methods have received a lot of attention in the past few years and surpassed traditional models such as Markov chain-based and factorization-based ones. However, there is little systematic study on DL-based methods, especially regarding to how to design an effective DL model for sequential recommendation. In this view, this survey focuses on DL-based sequential recommender systems by taking the aforementioned issues into consideration. Specifically,we illustrate the concept of sequential recommendation, propose a categorization of existing algorithms in terms of three types of behavioral sequence, summarize the key factors affecting the performance of DL-based models, and conduct corresponding evaluations to demonstrate the effects of these factors. We conclude this survey by systematically outlining future directions and challenges in this field.

The user purchase behaviors are mainly influenced by their intentions (e.g., buying clothes for decoration, buying brushes for painting, etc.). Modeling a user's latent intention can significantly improve the performance of recommendations. Previous works model users' intentions by considering the predefined label in auxiliary information or introducing stochastic data augmentation to learn purposes in the latent space. However, the auxiliary information is sparse and not always available for recommender systems, and introducing stochastic data augmentation may introduce noise and thus change the intentions hidden in the sequence. Therefore, leveraging user intentions for sequential recommendation (SR) can be challenging because they are frequently varied and unobserved. In this paper, Intent contrastive learning with Cross Subsequences for sequential Recommendation (ICSRec) is proposed to model users' latent intentions. Specifically, ICSRec first segments a user's sequential behaviors into multiple subsequences by using a dynamic sliding operation and takes these subsequences into the encoder to generate the representations for the user's intentions. To tackle the problem of no explicit labels for purposes, ICSRec assumes different subsequences with the same target item may represent the same intention and proposes a coarse-grain intent contrastive learning to push these subsequences closer. Then, fine-grain intent contrastive learning is mentioned to capture the fine-grain intentions of subsequences in sequential behaviors. Extensive experiments conducted on four real-world datasets demonstrate the superior performance of the proposed ICSRec model compared with baseline methods.

Recent years have witnessed success of sequential modeling, generative recommender, and large language model for recommendation. Though the scaling law has been validated for sequential models, it showed inefficiency in computational capacity when considering real-world applications like recommendation, due to the non-linear(quadratic) increasing nature of the transformer model. To improve the efficiency of the sequential model, we introduced a novel approach to sequential recommendation that leverages personalization techniques to enhance efficiency and performance. Our method compresses long user interaction histories into learnable tokens, which are then combined with recent interactions to generate recommendations. This approach significantly reduces computational costs while maintaining high recommendation accuracy. Our method could be applied to existing transformer based recommendation models, e.g., HSTU and HLLM. Extensive experiments on multiple sequential models demonstrate its versatility and effectiveness. Source code is available at https://github.com/facebookresearch/PerSRec{https://github.com/facebookresearch/PerSRec}.

Sequential Recommendation (SR) task involves predicting the next item a user is likely to interact with, given their past interactions. The SR models examine the sequence of a user's actions to discern more complex behavioral patterns and temporal dynamics. Recent research demonstrates the great impact of LLMs on sequential recommendation systems, either viewing sequential recommendation as language modeling or serving as the backbone for user representation. Although these methods deliver outstanding performance, there is scant evidence of the necessity of a large language model and how large the language model is needed, especially in the sequential recommendation scene. Meanwhile, due to the huge size of LLMs, it is inefficient and impractical to apply a LLM-based model in real-world platforms that often need to process billions of traffic logs daily. In this paper, we explore the influence of LLMs' depth by conducting extensive experiments on large-scale industry datasets. Surprisingly, our motivational experiments reveal that most intermediate layers of LLMs are redundant, indicating that pruning the remaining layers can still maintain strong performance. Motivated by this insight, we empower small language models for SR, namely SLMRec, which adopt a simple yet effective knowledge distillation method. Moreover, SLMRec is orthogonal to other post-training efficiency techniques, such as quantization and pruning, so that they can be leveraged in combination. Comprehensive experimental results illustrate that the proposed SLMRec model attains the best performance using only 13% of the parameters found in LLM-based recommendation models while simultaneously achieving up to 6.6x and 8.0x speedups in training and inference time costs, respectively. Besides, we provide a theoretical justification for why small language models can perform comparably to large language models in SR.

Modeling users' dynamic and evolving preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks (e.g., Recurrent Neural Network) to encode users' historical interactions from left to right into hidden representations for making recommendations. Although these methods achieve satisfactory results, they often assume a rigidly ordered sequence which is not always practical. We argue that such left-to-right unidirectional architectures restrict the power of the historical sequence representations. For this purpose, we introduce a Bidirectional Encoder Representations from Transformers for sequential Recommendation (BERT4Rec). However, jointly conditioning on both left and right context in deep bidirectional model would make the training become trivial since each item can indirectly "see the target item". To address this problem, we train the bidirectional model using the Cloze task, predicting the masked items in the sequence by jointly conditioning on their left and right context. Comparing with predicting the next item at each position in a sequence, the Cloze task can produce more samples to train a more powerful bidirectional model. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently.

Multi-behavior sequential recommendation (MBSR) aims to incorporate behavior types of interactions for better recommendations. Existing approaches focus on the next-item prediction objective, neglecting the value of integrating the target behavior type into the learning objective. In this paper, we propose MBGen, a novel Multi-Behavior sequential Generative recommendation framework. We formulate the MBSR task into a consecutive two-step process: (1) given item sequences, MBGen first predicts the next behavior type to frame the user intention, (2) given item sequences and a target behavior type, MBGen then predicts the next items. To model such a two-step process, we tokenize both behaviors and items into tokens and construct one single token sequence with both behaviors and items placed interleaved. Furthermore, MBGen learns to autoregressively generate the next behavior and item tokens in a unified generative recommendation paradigm, naturally enabling a multi-task capability. Additionally, we exploit the heterogeneous nature of token sequences in the generative recommendation and propose a position-routed sparse architecture to efficiently and effectively scale up models. Extensive experiments on public datasets demonstrate that MBGen significantly outperforms existing MBSR models across multiple tasks.

Sequential recommendation aims to predict users' next interaction with items based on their past engagement sequence. Recently, the advent of Large Language Models (LLMs) has sparked interest in leveraging them for sequential recommendation, viewing it as language modeling. Previous studies represent items within LLMs' input prompts as either ID indices or textual metadata. However, these approaches often fail to either encapsulate comprehensive world knowledge or exhibit sufficient behavioral understanding. To combine the complementary strengths of conventional recommenders in capturing behavioral patterns of users and LLMs in encoding world knowledge about items, we introduce Large Language-Recommendation Assistant (LLaRA). Specifically, it uses a novel hybrid prompting method that integrates ID-based item embeddings learned by traditional recommendation models with textual item features. Treating the "sequential behaviors of users" as a distinct modality beyond texts, we employ a projector to align the traditional recommender's ID embeddings with the LLM's input space. Moreover, rather than directly exposing the hybrid prompt to LLMs, a curriculum learning strategy is adopted to gradually ramp up training complexity. Initially, we warm up the LLM using text-only prompts, which better suit its inherent language modeling ability. Subsequently, we progressively transition to the hybrid prompts, training the model to seamlessly incorporate the behavioral knowledge from the traditional sequential recommender into the LLM. Empirical results validate the effectiveness of our proposed framework. Codes are available at https://github.com/ljy0ustc/LLaRA.

Sequential recommendation (SR) aims to model the sequential dependencies in users' historical interactions to better capture their evolving interests. However, existing SR approaches primarily rely on collaborative data, which leads to limitations such as the cold-start problem and sub-optimal performance. Meanwhile, despite the success of large language models (LLMs), their application in industrial recommender systems is hindered by high inference latency, inability to capture all distribution statistics, and catastrophic forgetting. To this end, we propose a novel Pre-train, Align, and Disentangle (PAD) paradigm to empower recommendation models with LLMs. Specifically, we first pre-train both the SR and LLM models to get collaborative and textual embeddings. Next, a characteristic recommendation-anchored alignment loss is proposed using multi-kernel maximum mean discrepancy with Gaussian kernels. Finally, a triple-experts architecture, consisting aligned and modality-specific experts with disentangled embeddings, is fine-tuned in a frequency-aware manner. Experiments conducted on three public datasets demonstrate the effectiveness of PAD, showing significant improvements and compatibility with various SR backbone models, especially on cold items. The implementation code and datasets will be publicly available.

Representation learning in sequential recommendation is critical for accurately modeling user interaction patterns and improving recommendation precision. However, existing approaches predominantly emphasize item-to-item transitions, often neglecting the time intervals between interactions, which are closely related to behavior pattern changes. Additionally, broader interaction attributes, such as item frequency, are frequently overlooked. We found that both sequences with more uniform time intervals and items with higher frequency yield better prediction performance. Conversely, non-uniform sequences exacerbate user interest drift and less-frequent items are difficult to model due to sparse sampling, presenting unique challenges inadequately addressed by current methods. In this paper, we propose UniRec, a novel bidirectional enhancement sequential recommendation method. UniRec leverages sequence uniformity and item frequency to enhance performance, particularly improving the representation of non-uniform sequences and less-frequent items. These two branches mutually reinforce each other, driving comprehensive performance optimization in complex sequential recommendation scenarios. Additionally, we present a multidimensional time module to further enhance adaptability. To the best of our knowledge, UniRec is the first method to utilize the characteristics of uniformity and frequency for feature augmentation. Comparing with eleven advanced models across four datasets, we demonstrate that UniRec outperforms SOTA models significantly. The code is available at https://github.com/Linxi000/UniRec.

Recent sequential recommendation models rely increasingly on consecutive short-term user-item interaction sequences to model user interests. These approaches have, however, raised concerns about both short- and long-term interests. (1) {\it short-term}: interaction sequences may not result from a monolithic interest, but rather from several intertwined interests, even within a short period of time, resulting in their failures to model skip behaviors; (2) {\it long-term}: interaction sequences are primarily observed sparsely at discrete intervals, other than consecutively over the long run. This renders difficulty in inferring long-term interests, since only discrete interest representations can be derived, without taking into account interest dynamics across sequences. In this study, we address these concerns by learning (1) multi-scale representations of short-term interests; and (2) dynamics-aware representations of long-term interests. To this end, we present an Interest Dynamics modeling framework using generative Neural Processes, coined IDNP, to model user interests from a functional perspective. IDNP learns a global interest function family to define each user's long-term interest as a function instantiation, manifesting interest dynamics through function continuity. Specifically, IDNP first encodes each user's short-term interactions into multi-scale representations, which are then summarized as user context. By combining latent global interest with user context, IDNP then reconstructs long-term user interest functions and predicts interactions at upcoming query timestep. Moreover, IDNP can model such interest functions even when interaction sequences are limited and non-consecutive. Extensive experiments on four real-world datasets demonstrate that our model outperforms state-of-the-arts on various evaluation metrics.

Large Language Models (LLMs) have recently emerged as promising tools for recommendation thanks to their advanced textual understanding ability and context-awareness. Despite the current practice of training and evaluating LLM-based recommendation (LLM4Rec) models under a sequential recommendation scenario, we found that whether these models understand the sequential information inherent in users' item interaction sequences has been largely overlooked. In this paper, we first demonstrate through a series of experiments that existing LLM4Rec models do not fully capture sequential information both during training and inference. Then, we propose a simple yet effective LLM-based sequential recommender, called LLM-SRec, a method that enhances the integration of sequential information into LLMs by distilling the user representations extracted from a pre-trained CF-SRec model into LLMs. Our extensive experiments show that LLM-SRec enhances LLMs' ability to understand users' item interaction sequences, ultimately leading to improved recommendation performance. Furthermore, unlike existing LLM4Rec models that require fine-tuning of LLMs, LLM-SRec achieves state-of-the-art performance by training only a few lightweight MLPs, highlighting its practicality in real-world applications. Our code is available at https://github.com/Sein-Kim/LLM-SRec.

Generative recommendation (GR) typically first quantizes continuous item embeddings into multi-level semantic IDs (SIDs), and then generates the next item via autoregressive decoding. Although existing methods are already competitive in terms of recommendation performance, directly inheriting the autoregressive decoding paradigm from language models still suffers from three key limitations: (1) autoregressive decoding struggles to jointly capture global dependencies among the multi-dimensional features associated with different positions of SID; (2) using a unified, fixed decoding path for the same item implicitly assumes that all users attend to item attributes in the same order; (3) autoregressive decoding is inefficient at inference time and struggles to meet real-time requirements. To tackle these challenges, we propose MDGR, a Masked Diffusion Generative Recommendation framework that reshapes the GR pipeline from three perspectives: codebook, training, and inference. (1) We adopt a parallel codebook to provide a structural foundation for diffusion-based GR. (2) During training, we adaptively construct masking supervision signals along both the temporal and sample dimensions. (3) During inference, we develop a warm-up-based two-stage parallel decoding strategy for efficient generation of SIDs. Extensive experiments on multiple public and industrial-scale datasets show that MDGR outperforms ten state-of-the-art baselines by up to 10.78%. Furthermore, by deploying MDGR on a large-scale online advertising platform, we achieve a 1.20% increase in revenue, demonstrating its practical value.

Sequential recommender systems have demonstrated a huge success for next-item recommendation by explicitly exploiting the temporal order of users' historical interactions. In practice, user interactions contain more useful temporal information beyond order, as shown by some pioneering studies. In this paper, we systematically investigate various temporal information for sequential recommendation and identify three types of advantageous temporal patterns beyond order, including absolute time information, relative item time intervals and relative recommendation time intervals. We are the first to explore item-oriented absolute time patterns. While existing models consider only one or two of these three patterns, we propose a novel holistic temporal pattern based neural network, named HTP, to fully leverage all these three patterns. In particular, we introduce novel components to address the subtle correlations between relative item time intervals and relative recommendation time intervals, which render a major technical challenge. Extensive experiments on three real-world benchmark datasets show that our HTP model consistently and substantially outperforms many state-of-the-art models. Our code is publically available at https://github.com/623851394/HTP/tree/main/HTP-main

Capturing complex user preferences from sparse behavioral sequences remains a fundamental challenge in sequential recommendation. Recent latent reasoning methods have shown promise by extending test-time computation through multi-step reasoning, yet they exclusively rely on depth-level scaling along a single trajectory, suffering from diminishing returns as reasoning depth increases. To address this limitation, we propose Parallel Latent Reasoning (PLR), a novel framework that pioneers width-level computational scaling by exploring multiple diverse reasoning trajectories simultaneously. PLR constructs parallel reasoning streams through learnable trigger tokens in continuous latent space, preserves diversity across streams via global reasoning regularization, and adaptively synthesizes multi-stream outputs through mixture-of-reasoning-streams aggregation. Extensive experiments on three real-world datasets demonstrate that PLR substantially outperforms state-of-the-art baselines while maintaining real-time inference efficiency. Theoretical analysis further validates the effectiveness of parallel reasoning in improving generalization capability. Our work opens new avenues for enhancing reasoning capacity in sequential recommendation beyond existing depth scaling.

Sequential recommendation aims to estimate the dynamic user preferences and sequential dependencies among historical user behaviors. Although Transformer-based models have proven to be effective for sequential recommendation, they suffer from the inference inefficiency problem stemming from the quadratic computational complexity of attention operators, especially for long behavior sequences. Inspired by the recent success of state space models (SSMs), we propose Mamba4Rec, which is the first work to explore the potential of selective SSMs for efficient sequential recommendation. Built upon the basic Mamba block which is a selective SSM with an efficient hardware-aware parallel algorithm, we design a series of sequential modeling techniques to further promote model performance while maintaining inference efficiency. Through experiments on public datasets, we demonstrate how Mamba4Rec effectively tackles the effectiveness-efficiency dilemma, outperforming both RNN- and attention-based baselines in terms of both effectiveness and efficiency. The code is available at https://github.com/chengkai-liu/Mamba4Rec.

Sequential recommendation aims to predict users' future interactions by modeling collaborative filtering (CF) signals from historical behaviors of similar users or items. Traditional sequential recommenders predominantly rely on ID-based embeddings, which capture CF signals through high-order co-occurrence patterns. However, these embeddings depend solely on past interactions, lacking transferable knowledge to generalize to unseen domains. Recent advances in large language models (LLMs) have motivated text-based recommendation approaches that derive item representations from textual descriptions. While these methods enhance generalization, they fail to encode CF signals-i.e., latent item correlations and preference patterns-crucial for effective recommendation. We argue that an ideal embedding model should seamlessly integrate CF signals with rich semantic representations to improve both in-domain and out-of-domain recommendation performance. To this end, we propose LLM2Rec, a novel embedding model tailored for sequential recommendation, integrating the rich semantic understanding of LLMs with CF awareness. Our approach follows a two-stage training framework: (1) Collaborative Supervised Fine-tuning, which adapts LLMs to infer item relationships based on historical interactions, and (2) Item-level Embedding Modeling, which refines these specialized LLMs into structured item embedding models that encode both semantic and collaborative information. Extensive experiments on real-world datasets demonstrate that LLM2Rec effectively improves recommendation quality across both in-domain and out-of-domain settings. Our findings highlight the potential of leveraging LLMs to build more robust, generalizable embedding models for sequential recommendation. Our codes are available at https://github.com/HappyPointer/LLM2Rec.

This work addresses a fundamental barrier in recommender systems: the inability to generalize across domains without extensive retraining. Traditional ID-based approaches fail entirely in cold-start and cross-domain scenarios where new users or items lack sufficient interaction history. Inspired by foundation models' cross-domain success, we develop a foundation model for sequential recommendation that achieves genuine zero-shot generalization capabilities. Our approach fundamentally departs from existing ID-based methods by deriving item representations exclusively from textual features. This enables immediate embedding of any new item without model retraining. We introduce unified item tokenization with Finite Scalar Quantization that transforms heterogeneous textual descriptions into standardized discrete tokens. This eliminates domain barriers that plague existing systems. Additionally, the framework features hybrid bidirectional-causal attention that captures both intra-item token coherence and inter-item sequential dependencies. An efficient catalog-aware beam search decoder enables real-time token-to-item mapping. Unlike conventional approaches confined to their training domains, RecGPT naturally bridges diverse recommendation contexts through its domain-invariant tokenization mechanism. Comprehensive evaluations across six datasets and industrial scenarios demonstrate consistent performance advantages.

Sequential recommendation aims to model user preferences based on historical behavior sequences, which is crucial for various online platforms. Data sparsity remains a significant challenge in this area as most users have limited interactions and many items receive little attention. To mitigate this issue, contrastive learning has been widely adopted. By constructing positive sample pairs from the data itself and maximizing their agreement in the embedding space,it can leverage available data more effectively. Constructing reasonable positive sample pairs is crucial for the success of contrastive learning. However, current approaches struggle to generate reliable positive pairs as they either rely on representations learned from inherently sparse collaborative signals or use random perturbations which introduce significant uncertainty. To address these limitations, we propose a novel approach named Semantic Retrieval Augmented Contrastive Learning (SRA-CL), which leverages semantic information to improve the reliability of contrastive samples. SRA-CL comprises two main components: (1) Cross-Sequence Contrastive Learning via User Semantic Retrieval, which utilizes large language models (LLMs) to understand diverse user preferences and retrieve semantically similar users to form reliable positive samples through a learnable sample synthesis method; and (2) Intra-Sequence Contrastive Learning via Item Semantic Retrieval, which employs LLMs to comprehend items and retrieve similar items to perform semantic-based item substitution, thereby creating semantically consistent augmented views for contrastive learning. SRA-CL is plug-and-play and can be integrated into standard sequential recommendation models. Extensive experiments on four public datasets demonstrate the effectiveness and generalizability of the proposed approach.

Users may strive to formulate an adequate textual query for their information need. Search engines assist the users by presenting query suggestions. To preserve the original search intent, suggestions should be context-aware and account for the previous queries issued by the user. Achieving context awareness is challenging due to data sparsity. We present a probabilistic suggestion model that is able to account for sequences of previous queries of arbitrary lengths. Our novel hierarchical recurrent encoder-decoder architecture allows the model to be sensitive to the order of queries in the context while avoiding data sparsity. Additionally, our model can suggest for rare, or long-tail, queries. The produced suggestions are synthetic and are sampled one word at a time, using computationally cheap decoding techniques. This is in contrast to current synthetic suggestion models relying upon machine learning pipelines and hand-engineered feature sets. Results show that it outperforms existing context-aware approaches in a next query prediction setting. In addition to query suggestion, our model is general enough to be used in a variety of other applications.

Recent advances in Large Language Models (LLMs) have demonstrated promising performance in sequential recommendation tasks, leveraging their superior language understanding capabilities. However, existing LLM-based recommendation approaches predominantly focus on modeling item-level co-occurrence patterns while failing to adequately capture user-level personalized preferences. This is problematic since even users who display similar behavioral patterns (e.g., clicking or purchasing similar items) may have fundamentally different underlying interests. To alleviate this problem, in this paper, we propose ULMRec, a framework that effectively integrates user personalized preferences into LLMs for sequential recommendation. Considering there has the semantic gap between item IDs and LLMs, we replace item IDs with their corresponding titles in user historical behaviors, enabling the model to capture the item semantics. For integrating the user personalized preference, we design two key components: (1) user indexing: a personalized user indexing mechanism that leverages vector quantization on user reviews and user IDs to generate meaningful and unique user representations, and (2) alignment tuning: an alignment-based tuning stage that employs comprehensive preference alignment tasks to enhance the model's capability in capturing personalized information. Through this design, ULMRec achieves deep integration of language semantics with user personalized preferences, facilitating effective adaptation to recommendation. Extensive experiments on two public datasets demonstrate that ULMRec significantly outperforms existing methods, validating the effectiveness of our approach.

Lifelong user behavior sequences, comprising up to tens of thousands of history behaviors, are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted to handle these long sequences: a few relevant behaviors are first searched from the original long sequences via an attention mechanism in the first stage and then aggregated with the target item to construct a discriminative representation for prediction in the second stage. In this work, we identify and characterize, for the first time, a neglected deficiency in existing long-sequence recommendation models: a single set of embeddings struggles with learning both attention and representation, leading to interference between these two processes. Initial attempts to address this issue using linear projections -- a technique borrowed from language processing -- proved ineffective, shedding light on the unique challenges of recommendation models. To overcome this, we propose the Decoupled Attention and Representation Embeddings (DARE) model, where two distinct embedding tables are initialized and learned separately to fully decouple attention and representation. Extensive experiments and analysis demonstrate that DARE provides more accurate search of correlated behaviors and outperforms baselines with AUC gains up to 0.9% on public datasets and notable online system improvements. Furthermore, decoupling embedding spaces allows us to reduce the attention embedding dimension and accelerate the search procedure by 50% without significant performance impact, enabling more efficient, high-performance online serving.

Providing personalized recommendations in an environment where items exhibit ephemerality and temporal relevancy (e.g. in social media) presents a few unique challenges: (1) inductively understanding ephemeral appeal for items in a setting where new items are created frequently, (2) adapting to trends within engagement patterns where items may undergo temporal shifts in relevance, (3) accurately modeling user preferences over this item space where users may express multiple interests. In this work we introduce MiCRO, a generative statistical framework that models multi-interest user preferences and temporal multi-interest item representations. Our framework is specifically formulated to adapt to both new items and temporal patterns of engagement. MiCRO demonstrates strong empirical performance on candidate retrieval experiments performed on two large scale user-item datasets: (1) an open-source temporal dataset of (User, User) follow interactions and (2) a temporal dataset of (User, Tweet) favorite interactions which we will open-source as an additional contribution to the community.

Sequential recommendations have drawn significant attention in modeling the user's historical behaviors to predict the next item. With the booming development of multimodal data (e.g., image, text) on internet platforms, sequential recommendation also benefits from the incorporation of multimodal data. Most methods introduce modal features of items as side information and simply concatenates them to learn unified user interests. Nevertheless, these methods encounter the limitation in modeling multimodal differences. We argue that user interests and item relationships vary across different modalities. To address this problem, we propose a novel Multimodal Difference Learning framework for Sequential Recommendation, MDSRec for brevity. Specifically, we first explore the differences in item relationships by constructing modal-aware item relation graphs with behavior signal to enhance item representations. Then, to capture the differences in user interests across modalities, we design a interest-centralized attention mechanism to independently model user sequence representations in different modalities. Finally, we fuse the user embeddings from multiple modalities to achieve accurate item recommendation. Experimental results on five real-world datasets demonstrate the superiority of MDSRec over state-of-the-art baselines and the efficacy of multimodal difference learning.

Pre-trained language models (PLMs) are widely used to derive semantic representations from item metadata in recommendation and search. In sequential recommendation, PLMs enhance ID-based embeddings through textual metadata, while in product search, they align item characteristics with user intent. Recent studies suggest task and domain-specific fine-tuning are needed to improve representational power. This paper challenges this assumption, showing that Generalist Text Embedding Models (GTEs), pre-trained on large-scale corpora, can guarantee strong zero-shot performance without specialized adaptation. Our experiments demonstrate that GTEs outperform traditional and fine-tuned models in both sequential recommendation and product search. We attribute this to a superior representational power, as they distribute features more evenly across the embedding space. Finally, we show that compressing embedding dimensions by focusing on the most informative directions (e.g., via PCA) effectively reduces noise and improves the performance of specialized models. To ensure reproducibility, we provide our repository at https://split.to/gte4ps.

Recent studies have proposed unified user modeling frameworks that leverage user behavior data from various applications. Many of them benefit from utilizing users' behavior sequences as plain texts, representing rich information in any domain or system without losing generality. Hence, a question arises: Can language modeling for user history corpus help improve recommender systems? While its versatile usability has been widely investigated in many domains, its applications to recommender systems still remain underexplored. We show that language modeling applied directly to task-specific user histories achieves excellent results on diverse recommendation tasks. Also, leveraging additional task-agnostic user histories delivers significant performance benefits. We further demonstrate that our approach can provide promising transfer learning capabilities for a broad spectrum of real-world recommender systems, even on unseen domains and services.

Sequential recommendation systems have become a cornerstone of personalized services, adept at modeling the temporal evolution of user preferences by capturing dynamic interaction sequences. Existing approaches predominantly rely on traditional models, including RNNs and Transformers. Despite their success in local pattern recognition, Transformer-based methods suffer from quadratic computational complexity and a tendency toward superficial attention patterns, limiting their ability to infer enduring preference hierarchies in sequential recommendation data. Recent advances in Mamba-based sequential models introduce linear-time efficiency but remain constrained by Euclidean geometry, failing to leverage the intrinsic hyperbolic structure of recommendation data. To bridge this gap, we propose Hyperbolic Mamba, a novel architecture that unifies the efficiency of Mamba's selective state space mechanism with hyperbolic geometry's hierarchical representational power. Our framework introduces (1) a hyperbolic selective state space that maintains curvature-aware sequence modeling and (2) stabilized Riemannian operations to enable scalable training. Experiments across four benchmarks demonstrate that Hyperbolic Mamba achieves 3-11% improvement while retaining Mamba's linear-time efficiency, enabling real-world deployment. This work establishes a new paradigm for efficient, hierarchy-aware sequential modeling.

We present LLaTTE (LLM-Style Latent Transformers for Temporal Events), a scalable transformer architecture for production ads recommendation. Through systematic experiments, we demonstrate that sequence modeling in recommendation systems follows predictable power-law scaling similar to LLMs. Crucially, we find that semantic features bend the scaling curve: they are a prerequisite for scaling, enabling the model to effectively utilize the capacity of deeper and longer architectures. To realize the benefits of continued scaling under strict latency constraints, we introduce a two-stage architecture that offloads the heavy computation of large, long-context models to an asynchronous upstream user model. We demonstrate that upstream improvements transfer predictably to downstream ranking tasks. Deployed as the largest user model at Meta, this multi-stage framework drives a 4.3\% conversion uplift on Facebook Feed and Reels with minimal serving overhead, establishing a practical blueprint for harnessing scaling laws in industrial recommender systems.

Recommendation systems, which assist users in discovering their preferred items among numerous options, have served billions of users across various online platforms. Intuitively, users' interactions with items are highly driven by their unchanging inherent intents (e.g., always preferring high-quality items) and changing demand intents (e.g., wanting a T-shirt in summer but a down jacket in winter). However, both types of intents are implicitly expressed in recommendation scenario, posing challenges in leveraging them for accurate intent-aware recommendations. Fortunately, in search scenario, often found alongside recommendation on the same online platform, users express their demand intents explicitly through their query words. Intuitively, in both scenarios, a user shares the same inherent intent and the interactions may be influenced by the same demand intent. It is therefore feasible to utilize the interaction data from both scenarios to reinforce the dual intents for joint intent-aware modeling. But the joint modeling should deal with two problems: 1) accurately modeling users' implicit demand intents in recommendation; 2) modeling the relation between the dual intents and the interactive items. To address these problems, we propose a novel model named Unified Dual-Intents Translation for joint modeling of Search and Recommendation (UDITSR). To accurately simulate users' demand intents in recommendation, we utilize real queries from search data as supervision information to guide its generation. To explicitly model the relation among the triplet <inherent intent, demand intent, interactive item>, we propose a dual-intent translation propagation mechanism to learn the triplet in the same semantic space via embedding translations. Extensive experiments demonstrate that UDITSR outperforms SOTA baselines both in search and recommendation tasks.

Recent studies empirically indicate that language models (LMs) encode rich world knowledge beyond mere semantics, attracting significant attention across various fields. However, in the recommendation domain, it remains uncertain whether LMs implicitly encode user preference information. Contrary to prevailing understanding that LMs and traditional recommenders learn two distinct representation spaces due to the huge gap in language and behavior modeling objectives, this work re-examines such understanding and explores extracting a recommendation space directly from the language representation space. Surprisingly, our findings demonstrate that item representations, when linearly mapped from advanced LM representations, yield superior recommendation performance. This outcome suggests the possible homomorphism between the advanced language representation space and an effective item representation space for recommendation, implying that collaborative signals may be implicitly encoded within LMs. Motivated by these findings, we explore the possibility of designing advanced collaborative filtering (CF) models purely based on language representations without ID-based embeddings. To be specific, we incorporate several crucial components to build a simple yet effective model, with item titles as the input. Empirical results show that such a simple model can outperform leading ID-based CF models, which sheds light on using language representations for better recommendation. Moreover, we systematically analyze this simple model and find several key features for using advanced language representations: a good initialization for item representations, zero-shot recommendation abilities, and being aware of user intention. Our findings highlight the connection between language modeling and behavior modeling, which can inspire both natural language processing and recommender system communities.

In practical scenarios, the effectiveness of sequential recommendation systems is hindered by the user cold-start problem, which arises due to limited interactions for accurately determining user preferences. Previous studies have attempted to address this issue by combining meta-learning with user and item-side information. However, these approaches face inherent challenges in modeling user preference dynamics, particularly for "minor users" who exhibit distinct preferences compared to more common or "major users." To overcome these limitations, we present a novel approach called ClusterSeq, a Meta-Learning Clustering-Based Sequential Recommender System. ClusterSeq leverages dynamic information in the user sequence to enhance item prediction accuracy, even in the absence of side information. This model preserves the preferences of minor users without being overshadowed by major users, and it capitalizes on the collective knowledge of users within the same cluster. Extensive experiments conducted on various benchmark datasets validate the effectiveness of ClusterSeq. Empirical results consistently demonstrate that ClusterSeq outperforms several state-of-the-art meta-learning recommenders. Notably, compared to existing meta-learning methods, our proposed approach achieves a substantial improvement of 16-39% in Mean Reciprocal Rank (MRR).

We consider the problem of recommending relevant content to users of an internet platform in the form of lists of items, called slates. We introduce a variational Bayesian Recurrent Neural Net recommender system that acts on time series of interactions between the internet platform and the user, and which scales to real world industrial situations. The recommender system is tested both online on real users, and on an offline dataset collected from a Norwegian web-based marketplace, FINN.no, that is made public for research. This is one of the first publicly available datasets which includes all the slates that are presented to users as well as which items (if any) in the slates were clicked on. Such a data set allows us to move beyond the common assumption that implicitly assumes that users are considering all possible items at each interaction. Instead we build our likelihood using the items that are actually in the slate, and evaluate the strengths and weaknesses of both approaches theoretically and in experiments. We also introduce a hierarchical prior for the item parameters based on group memberships. Both item parameters and user preferences are learned probabilistically. Furthermore, we combine our model with bandit strategies to ensure learning, and introduce `in-slate Thompson Sampling' which makes use of the slates to maximise explorative opportunities. We show experimentally that explorative recommender strategies perform on par or above their greedy counterparts. Even without making use of exploration to learn more effectively, click rates increase simply because of improved diversity in the recommended slates.

Sequential dynamics are a key feature of many modern recommender systems, which seek to capture the `context' of users' activities on the basis of actions they have performed recently. To capture such patterns, two approaches have proliferated: Markov Chains (MCs) and Recurrent Neural Networks (RNNs). Markov Chains assume that a user's next action can be predicted on the basis of just their last (or last few) actions, while RNNs in principle allow for longer-term semantics to be uncovered. Generally speaking, MC-based methods perform best in extremely sparse datasets, where model parsimony is critical, while RNNs perform better in denser datasets where higher model complexity is affordable. The goal of our work is to balance these two goals, by proposing a self-attention based sequential model (SASRec) that allows us to capture long-term semantics (like an RNN), but, using an attention mechanism, makes its predictions based on relatively few actions (like an MC). At each time step, SASRec seeks to identify which items are `relevant' from a user's action history, and use them to predict the next item. Extensive empirical studies show that our method outperforms various state-of-the-art sequential models (including MC/CNN/RNN-based approaches) on both sparse and dense datasets. Moreover, the model is an order of magnitude more efficient than comparable CNN/RNN-based models. Visualizations on attention weights also show how our model adaptively handles datasets with various density, and uncovers meaningful patterns in activity sequences.

Recently, neural networks have been widely used in e-commerce recommender systems, owing to the rapid development of deep learning. We formalize the recommender system as a sequential recommendation problem, intending to predict the next items that the user might be interacted with. Recent works usually give an overall embedding from a user's behavior sequence. However, a unified user embedding cannot reflect the user's multiple interests during a period. In this paper, we propose a novel controllable multi-interest framework for the sequential recommendation, called ComiRec. Our multi-interest module captures multiple interests from user behavior sequences, which can be exploited for retrieving candidate items from the large-scale item pool. These items are then fed into an aggregation module to obtain the overall recommendation. The aggregation module leverages a controllable factor to balance the recommendation accuracy and diversity. We conduct experiments for the sequential recommendation on two real-world datasets, Amazon and Taobao. Experimental results demonstrate that our framework achieves significant improvements over state-of-the-art models. Our framework has also been successfully deployed on the offline Alibaba distributed cloud platform.

User-item interaction histories are pivotal for sequential recommendation systems but often include noise, such as unintended clicks or actions that fail to reflect genuine user preferences. To address this issue, we propose the User-Consistent Preference-based Sequential Recommendation System (ConsRec), designed to capture stable user preferences and filter noisy items from interaction histories. Specifically, ConsRec constructs a user-interacted item graph, learns item similarities from their text representations, and then extracts the maximum connected subgraph from the user-interacted item graph for denoising items. Experimental results on the Yelp and Amazon Product datasets illustrate that ConsRec achieves a 13% improvement over baseline recommendation models, showing its effectiveness in denoising user-interacted items. Further analysis reveals that the denoised interaction histories form semantically tighter clusters of user-preferred items, leading to higher relevance scores for ground-truth targets and more accurate recommendations. All codes are available at https://github.com/NEUIR/ConsRec.

Retrieval models aim at selecting a small set of item candidates which match the preference of a given user. They play a vital role in large-scale recommender systems since subsequent models such as rankers highly depend on the quality of item candidates. However, most existing retrieval models employ a single-round inference paradigm, which may not adequately capture the dynamic nature of user preferences and stuck in one area in the item space. In this paper, we propose Ada-Retrieval, an adaptive multi-round retrieval paradigm for recommender systems that iteratively refines user representations to better capture potential candidates in the full item space. Ada-Retrieval comprises two key modules: the item representation adapter and the user representation adapter, designed to inject context information into items' and users' representations. The framework maintains a model-agnostic design, allowing seamless integration with various backbone models such as RNNs or Transformers. We perform experiments on three widely used public datasets, incorporating five powerful sequential recommenders as backbone models. Our results demonstrate that Ada-Retrieval significantly enhances the performance of various base models, with consistent improvements observed across different datasets. Our code and data are publicly available at: https://github.com/ll0ruc/Ada-Retrieval.

Sequential recommendation systems aim to capture users' evolving preferences from their interaction histories. Recent reasoningenhanced methods have shown promise by introducing deliberate, chain-of-thought-like processes with intermediate reasoning steps. However, these methods rely solely on the next target item as supervision, leading to two critical issues: (1) reasoning instability--the process becomes overly sensitive to recent behaviors and spurious interactions like accidental clicks, and (2) surface-level reasoning--the model memorizes item-to-item transitions rather than understanding intrinsic behavior patterns. To address these challenges, we propose IGR-SR, an Intent-Guided Reasoning framework for Sequential Recommendation that anchors the reasoning process to explicitly extracted high-level intents. Our framework comprises three key components: (1) a Latent Intent Distiller (LID) that efficiently extracts multi-faceted intents using a frozen encoder with learnable tokens, (2) an Intent-aware Deliberative Reasoner (IDR) that decouples reasoning into intent deliberation and decision-making via a dual-attention architecture, and (3) an Intent Consistency Regularization (ICR) that ensures robustness by enforcing consistent representations across different intent views. Extensive experiments on three public datasets demonstrate that IGR-SR achieves an average 7.13% improvement over state-of-the-art baselines. Critically, under 20% behavioral noise, IGR-SR degrades only 10.4% compared to 16.2% and 18.6% for competing methods, validating the effectiveness and robustness of intent-guided reasoning.

How to better utilize sequential information has been extensively studied in the setting of recommender systems. To this end, architectural inductive biases such as Markov-Chains, Recurrent models, Convolutional networks and many others have demonstrated reasonable success on this task. This paper proposes a new neural architecture, multi-scale Quasi-RNN for next item Recommendation (QR-Rec) task. Our model provides the best of both worlds by exploiting multi-scale convolutional features as the compositional gating functions of a recurrent cell. The model is implemented in a multi-scale fashion, i.e., convolutional filters of various widths are implemented to capture different union-level features of input sequences which influence the compositional encoder. The key idea aims to capture the recurrent relations between different kinds of local features, which has never been studied previously in the context of recommendation. Through extensive experiments, we demonstrate that our model achieves state-of-the-art performance on 15 well-established datasets, outperforming strong competitors such as FPMC, Fossil and Caser absolutely by 0.57%-7.16% and relatively by 1.44%-17.65% in terms of MAP, Recall@10 and NDCG@10.

Sequential recommendation models often struggle to capture latent periodic patterns in user interests, primarily due to the noise inherent in time-domain behavioral data. While frequency-domain analysis offers a global perspective to address this, existing approaches typically treat user sequences in isolation, overlooking the crucial context of the target item. In this work, we present a novel empirical observation: user attention scores exhibit distinct spectral entropy distributions when conditioned on positive versus negative target items. Specifically, true user interests manifest as highly concentrated spectral patterns with lower entropy in the frequency domain, whereas irrelevant behaviors appear as high-entropy noise. Leveraging this insight, we propose the Frequency-Enhanced Deep Interest Network (FEDIN). FEDIN introduces a frequency-domain branch that utilizes a target-aware spectrum filtering mechanism to isolate these periodic interest signals. Extensive experiments on three public datasets demonstrate that FEDIN consistently outperforms state-of-the-art sequential recommendation baselines, demonstrating superior robustness against noise. We have released our code at: https://github.com/otokoneko/FEDIN.

In this paper, we present empirical studies on conversational recommendation tasks using representative large language models in a zero-shot setting with three primary contributions. (1) Data: To gain insights into model behavior in "in-the-wild" conversational recommendation scenarios, we construct a new dataset of recommendation-related conversations by scraping a popular discussion website. This is the largest public real-world conversational recommendation dataset to date. (2) Evaluation: On the new dataset and two existing conversational recommendation datasets, we observe that even without fine-tuning, large language models can outperform existing fine-tuned conversational recommendation models. (3) Analysis: We propose various probing tasks to investigate the mechanisms behind the remarkable performance of large language models in conversational recommendation. We analyze both the large language models' behaviors and the characteristics of the datasets, providing a holistic understanding of the models' effectiveness, limitations and suggesting directions for the design of future conversational recommenders

We introduce SessionRec, a novel next-session prediction paradigm (NSPP) for generative sequential recommendation, addressing the fundamental misalignment between conventional next-item prediction paradigm (NIPP) and real-world recommendation scenarios. Unlike NIPP's item-level autoregressive generation that contradicts actual session-based user interactions, our framework introduces a session-aware representation learning through hierarchical sequence aggregation (intra/inter-session), reducing attention computation complexity while enabling implicit modeling of massive negative interactions, and a session-based prediction objective that better captures users' diverse interests through multi-item recommendation in next sessions. Moreover, we found that incorporating a rank loss for items within the session under the next session prediction paradigm can significantly improve the ranking effectiveness of generative sequence recommendation models. We also verified that SessionRec exhibits clear power-law scaling laws similar to those observed in LLMs. Extensive experiments conducted on public datasets and online A/B test in Meituan App demonstrate the effectiveness of SessionRec. The proposed paradigm establishes new foundations for developing industrial-scale generative recommendation systems through its model-agnostic architecture and computational efficiency.

Recommender systems have traditionally followed modular architectures comprising candidate generation, multi-stage ranking, and re-ranking, each trained separately with supervised objectives and hand-engineered features. While effective in many domains, such systems face persistent challenges including sparse and noisy interaction data, cold-start problems, limited personalization depth, and inadequate semantic understanding of user and item content. The recent emergence of Large Language Models (LLMs) offers a new paradigm for addressing these limitations through unified, language-native mechanisms that can generalize across tasks, domains, and modalities. In this paper, we present a comprehensive technical survey of how LLMs can be leveraged to tackle key challenges in modern recommender systems. We examine the use of LLMs for prompt-driven candidate retrieval, language-native ranking, retrieval-augmented generation (RAG), and conversational recommendation, illustrating how these approaches enhance personalization, semantic alignment, and interpretability without requiring extensive task-specific supervision. LLMs further enable zero- and few-shot reasoning, allowing systems to operate effectively in cold-start and long-tail scenarios by leveraging external knowledge and contextual cues. We categorize these emerging LLM-driven architectures and analyze their effectiveness in mitigating core bottlenecks of conventional pipelines. In doing so, we provide a structured framework for understanding the design space of LLM-enhanced recommenders, and outline the trade-offs between accuracy, scalability, and real-time performance. Our goal is to demonstrate that LLMs are not merely auxiliary components but foundational enablers for building more adaptive, semantically rich, and user-centric recommender systems

Generative recommendation has recently emerged as a promising paradigm in sequential recommendation. It formulates the task as an autoregressive generation process, predicting discrete tokens of the next item conditioned on user interaction histories. Existing generative recommendation models are typically trained with token-level likelihood objectives, such as cross-entropy loss, while employing multi-step beam search during inference to generate ranked item candidates. However, this leads to a fundamental training-inference inconsistency: standard training assumes ground-truth history is always available, ignoring the fact that beam search prunes low-probability branches during inference. Consequently, the correct item may be prematurely discarded simply because its initial tokens (prefixes) have low scores. To address this issue, we propose the Adaptive Prefix-Aware Optimization (APAO) framework, which introduces prefix-level optimization losses to better align the training objective with the inference setting. Furthermore, we design an adaptive worst-prefix optimization strategy that dynamically focuses on the most vulnerable prefixes during training, thereby enhancing the model's ability to retain correct candidates under beam search constraints. We provide theoretical analyses to demonstrate the effectiveness and efficiency of our framework. Extensive experiments on multiple datasets further show that APAO consistently alleviates the training-inference inconsistency and improves performance across various generative recommendation backbones. Our codes are publicly available at https://github.com/yuyq18/APAO.

Generative recommendation (GenRec) models typically model user behavior via full attention, but scaling to lifelong sequences is hindered by prohibitive computational costs and noise accumulation from stochastic interactions. To address these challenges, we introduce Rec2PM, a framework that compresses long user interaction histories into compact Preference Memory tokens. Unlike traditional recurrent methods that suffer from serial training, Rec2PM employs a novel self-referential teacher-forcing strategy: it leverages a global view of the history to generate reference memories, which serve as supervision targets for parallelized recurrent updates. This allows for fully parallel training while maintaining the capability for iterative updates during inference. Additionally, by representing memory as token embeddings rather than extensive KV caches, Rec2PM achieves extreme storage efficiency. Experiments on large-scale benchmarks show that Rec2PM significantly reduces inference latency and memory footprint while achieving superior accuracy compared to full-sequence models. Analysis reveals that the Preference Memory functions as a denoising Information Bottleneck, effectively filtering interaction noise to capture robust long-term interests.

Sequential recommendation (SR) systems have evolved significantly over the past decade, transitioning from traditional collaborative filtering to deep learning approaches and, more recently, to large language models (LLMs). While the adoption of LLMs has driven substantial advancements, these models inherently lack collaborative filtering information, relying primarily on textual content data neglecting other modalities and thus failing to achieve optimal recommendation performance. To address this limitation, we propose Molar, a Multimodal large language sequential recommendation framework that integrates multiple content modalities with ID information to capture collaborative signals effectively. Molar employs an MLLM to generate unified item representations from both textual and non-textual data, facilitating comprehensive multimodal modeling and enriching item embeddings. Additionally, it incorporates collaborative filtering signals through a post-alignment mechanism, which aligns user representations from content-based and ID-based models, ensuring precise personalization and robust performance. By seamlessly combining multimodal content with collaborative filtering insights, Molar captures both user interests and contextual semantics, leading to superior recommendation accuracy. Extensive experiments validate that Molar significantly outperforms traditional and LLM-based baselines, highlighting its strength in utilizing multimodal data and collaborative signals for sequential recommendation tasks. The source code is available at https://anonymous.4open.science/r/Molar-8B06/.

Recently, recommender systems have been able to emit substantially improved recommendations by leveraging user-provided reviews. Existing methods typically merge all reviews of a given user or item into a long document, and then process user and item documents in the same manner. In practice, however, these two sets of reviews are notably different: users' reviews reflect a variety of items that they have bought and are hence very heterogeneous in their topics, while an item's reviews pertain only to that single item and are thus topically homogeneous. In this work, we develop a novel neural network model that properly accounts for this important difference by means of asymmetric attentive modules. The user module learns to attend to only those signals that are relevant with respect to the target item, whereas the item module learns to extract the most salient contents with regard to properties of the item. Our multi-hierarchical paradigm accounts for the fact that neither are all reviews equally useful, nor are all sentences within each review equally pertinent. Extensive experimental results on a variety of real datasets demonstrate the effectiveness of our method.

Users of music streaming, video streaming, news recommendation, and e-commerce services often engage with content in a sequential manner. Providing and evaluating good sequences of recommendations is therefore a central problem for these services. Prior reweighting-based counterfactual evaluation methods either suffer from high variance or make strong independence assumptions about rewards. We propose a new counterfactual estimator that allows for sequential interactions in the rewards with lower variance in an asymptotically unbiased manner. Our method uses graphical assumptions about the causal relationships of the slate to reweight the rewards in the logging policy in a way that approximates the expected sum of rewards under the target policy. Extensive experiments in simulation and on a live recommender system show that our approach outperforms existing methods in terms of bias and data efficiency for the sequential track recommendations problem.

Sequential recommender systems rank relevant items by modeling a user's interaction history and computing the inner product between the resulting user representation and stored item embeddings. To avoid the significant memory overhead of storing large item sets, the generative recommendation paradigm instead models each item as a series of discrete semantic codes. Here, the next item is predicted by an autoregressive model that generates the code sequence corresponding to the predicted item. However, despite promising ranking capabilities on small datasets, these methods have yet to surpass traditional sequential recommenders on large item sets, limiting their adoption in the very scenarios they were designed to address. To resolve this, we propose MSCGRec, a Multimodal Semantic and Collaborative Generative Recommender. MSCGRec incorporates multiple semantic modalities and introduces a novel self-supervised quantization learning approach for images based on the DINO framework. Additionally, MSCGRec fuses collaborative and semantic signals by extracting collaborative features from sequential recommenders and treating them as a separate modality. Finally, we propose constrained sequence learning that restricts the large output space during training to the set of permissible tokens. We empirically demonstrate on three large real-world datasets that MSCGRec outperforms both sequential and generative recommendation baselines and provide an extensive ablation study to validate the impact of each component.

Sequential Recommendation (SeqRec) aims to predict the next item by capturing sequential patterns from users' historical interactions, playing a crucial role in many real-world recommender systems. However, existing approaches predominantly adopt a direct forward computation paradigm, where the final hidden state of the sequence encoder serves as the user representation. We argue that this inference paradigm, due to its limited computational depth, struggles to model the complex evolving nature of user preferences and lacks a nuanced understanding of long-tail items, leading to suboptimal performance. To address this issue, we propose ReaRec, the first inference-time computing framework for recommender systems, which enhances user representations through implicit multi-step reasoning. Specifically, ReaRec autoregressively feeds the sequence's last hidden state into the sequential recommender while incorporating special reasoning position embeddings to decouple the original item encoding space from the multi-step reasoning space. Moreover, we introduce two lightweight reasoning-based learning methods, Ensemble Reasoning Learning (ERL) and Progressive Reasoning Learning (PRL), to further effectively exploit ReaRec's reasoning potential. Extensive experiments on five public real-world datasets and different SeqRec architectures demonstrate the generality and effectiveness of our proposed ReaRec. Remarkably, post-hoc analyses reveal that ReaRec significantly elevates the performance ceiling of multiple sequential recommendation backbones by approximately 30\%-50\%. Thus, we believe this work can open a new and promising avenue for future research in inference-time computing for sequential recommendation.

Playlists have become a significant part of our listening experience because of the digital cloud-based services such as Spotify, Pandora, Apple Music. Owing to the meteoric rise in the usage of playlists, recommending playlists is crucial to music services today. Although there has been a lot of work done in playlist prediction, the area of playlist representation hasn't received that level of attention. Over the last few years, sequence-to-sequence models, especially in the field of natural language processing, have shown the effectiveness of learned embeddings in capturing the semantic characteristics of sequences. We can apply similar concepts to music to learn fixed length representations for playlists and use those representations for downstream tasks such as playlist discovery, browsing, and recommendation. In this work, we formulate the problem of learning a fixed-length playlist representation in an unsupervised manner, using Sequence-to-sequence (Seq2seq) models, interpreting playlists as sentences and songs as words. We compare our model with two other encoding architectures for baseline comparison. We evaluate our work using the suite of tasks commonly used for assessing sentence embeddings, along with a few additional tasks pertaining to music, and a recommendation task to study the traits captured by the playlist embeddings and their effectiveness for the purpose of music recommendation.

Large Language Models (LLMs) have been integrated into recommendation systems to enhance user behavior comprehension. The Retrieval Augmented Generation (RAG) technique is further incorporated into these systems to retrieve more relevant items and improve system performance. However, existing RAG methods rely primarily on textual semantics and often fail to incorporate the most relevant items, limiting the effectiveness of the systems. In this paper, we propose Representation learning for retrieval-Augmented Large Language model Recommendation (RALLRec). Specifically, we enhance textual semantics by prompting LLMs to generate more detailed item descriptions, followed by joint representation learning of textual and collaborative semantics, which are extracted by the LLM and recommendation models, respectively. Considering the potential time-varying characteristics of user interest, a simple yet effective reranking method is further introduced to capture the dynamics of user preference. We conducted extensive experiments on three real-world datasets, and the evaluation results validated the effectiveness of our method. Code is made public at https://github.com/JianXu95/RALLRec.

To develop effective sequential recommender systems, numerous methods have been proposed to model historical user behaviors. Despite the effectiveness, these methods share the same fast thinking paradigm. That is, for making recommendations, these methods typically encodes user historical interactions to obtain user representations and directly match these representations with candidate item representations. However, due to the limited capacity of traditional lightweight recommendation models, this one-step inference paradigm often leads to suboptimal performance. To tackle this issue, we present a novel slow thinking recommendation model, named STREAM-Rec. Our approach is capable of analyzing historical user behavior, generating a multi-step, deliberative reasoning process, and ultimately delivering personalized recommendations. In particular, we focus on two key challenges: (1) identifying the suitable reasoning patterns in recommender systems, and (2) exploring how to effectively stimulate the reasoning capabilities of traditional recommenders. To this end, we introduce a three-stage training framework. In the first stage, the model is pretrained on large-scale user behavior data to learn behavior patterns and capture long-range dependencies. In the second stage, we design an iterative inference algorithm to annotate suitable reasoning traces by progressively refining the model predictions. This annotated data is then used to fine-tune the model. Finally, in the third stage, we apply reinforcement learning to further enhance the model generalization ability. Extensive experiments validate the effectiveness of our proposed method.

The rapid advancement of Large Language Models (LLMs) has opened new opportunities in recommender systems by enabling zero-shot recommendation without conventional training. Despite their potential, most existing works rely solely on users' purchase histories, leaving significant room for improvement by incorporating user-generated textual data, such as reviews and product descriptions. Addressing this gap, we propose PURE, a novel LLM-based recommendation framework that builds and maintains evolving user profiles by systematically extracting and summarizing key information from user reviews. PURE consists of three core components: a Review Extractor for identifying user preferences and key product features, a Profile Updater for refining and updating user profiles, and a Recommender for generating personalized recommendations using the most current profile. To evaluate PURE, we introduce a continuous sequential recommendation task that reflects real-world scenarios by adding reviews over time and updating predictions incrementally. Our experimental results on Amazon datasets demonstrate that PURE outperforms existing LLM-based methods, effectively leveraging long-term user information while managing token limitations.

Recently, sequential recommendation has been adapted to the LLM paradigm to enjoy the power of LLMs. LLM-based methods usually formulate recommendation information into natural language and the model is trained to predict the next item in an auto-regressive manner. Despite their notable success, the substantial computational overhead of inference poses a significant obstacle to their real-world applicability. In this work, we endeavor to streamline existing LLM-based recommendation models and propose a simple yet highly effective model Lite-LLM4Rec. The primary goal of Lite-LLM4Rec is to achieve efficient inference for the sequential recommendation task. Lite-LLM4Rec circumvents the beam search decoding by using a straight item projection head for ranking scores generation. This design stems from our empirical observation that beam search decoding is ultimately unnecessary for sequential recommendations. Additionally, Lite-LLM4Rec introduces a hierarchical LLM structure tailored to efficiently handle the extensive contextual information associated with items, thereby reducing computational overhead while enjoying the capabilities of LLMs. Experiments on three publicly available datasets corroborate the effectiveness of Lite-LLM4Rec in both performance and inference efficiency (notably 46.8% performance improvement and 97.28% efficiency improvement on ML-1m) over existing LLM-based methods. Our implementations will be open sourced.

With the overwhelming amount of data available both on and offline today, recommender systems have become much needed to help users find items tailored to their interests. When social network information exists there are methods that utilize this information to make better recommendations, however the methods are often clunky with complex architectures and training procedures. Furthermore many of the existing methods utilize graph neural networks which are notoriously difficult to train. To address this, we propose Socially-aware Temporally caUsal Decoder recommender sYstems (STUDY). STUDY does joint inference over groups of users who are adjacent in the social network graph using a single forward pass of a modified transformer decoder network. We test our method in a school-based educational content setting, using classroom structure to define social networks. Our method outperforms both social and sequential methods while maintaining the design simplicity of a single homogeneous network that models all interactions in the data. We also carry out ablation studies to understand the drivers of our performance gains and find that our model depends on leveraging a social network structure that effectively models the similarities in user behavior.

Designing recommendation systems with limited or no available training data remains a challenge. To that end, a new combinatorial optimization problem is formulated to generate optimized item selection for experimentation with the goal to shorten the time for collecting randomized training data. We first present an overview of the optimized item selection problem and a multi-level optimization framework to solve it. The approach integrates techniques from discrete optimization, unsupervised clustering, and latent text embeddings. We then discuss how to incorporate optimized item selection with active learning as part of randomized exploration in an ongoing fashion.

Modern recommender systems leverage large-scale retrieval models consisting of two stages: training a dual-encoder model to embed queries and candidates in the same space, followed by an Approximate Nearest Neighbor (ANN) search to select top candidates given a query's embedding. In this paper, we propose a new single-stage paradigm: a generative retrieval model which autoregressively decodes the identifiers for the target candidates in one phase. To do this, instead of assigning randomly generated atomic IDs to each item, we generate Semantic IDs: a semantically meaningful tuple of codewords for each item that serves as its unique identifier. We use a hierarchical method called RQ-VAE to generate these codewords. Once we have the Semantic IDs for all the items, a Transformer based sequence-to-sequence model is trained to predict the Semantic ID of the next item. Since this model predicts the tuple of codewords identifying the next item directly in an autoregressive manner, it can be considered a generative retrieval model. We show that our recommender system trained in this new paradigm improves the results achieved by current SOTA models on the Amazon dataset. Moreover, we demonstrate that the sequence-to-sequence model coupled with hierarchical Semantic IDs offers better generalization and hence improves retrieval of cold-start items for recommendations.

Sequential Recommendation (SR) models infer user preferences from interaction histories. While transferable Multi-modal SR models outperform traditional ID-based approaches, existing methods struggle with slow fine-tuning convergence due to complex optimization requirements and negative transfer effects. We propose MMM4Rec (Multi-Modal Mamba for Sequential Recommendation), a novel Multi-modal SR framework that incorporates a dedicated algebraic constraint mechanism for efficient transfer learning. By combining State Space Duality (SSD)'s temporal decay properties with a globally-aware temporal modeling design, our model dynamically prioritizes key modality information, overcoming limitations of Transformer-based approaches. The framework implements a constrained two-stage process: (1) sequence-level cross-modal alignment via shared projection matrices, followed by (2) temporal fusion using our newly designed Cross-SSD module and dual-channel Fourier adaptive filtering. This architecture maintains semantic consistency while suppressing noise propagation. MMM4Rec achieves rapid fine-tuning convergence with simple cross-entropy loss, significantly improving Multi-modal recommendation accuracy while maintaining strong transferability. Extensive experiments demonstrate MMM4Rec's state-of-the-art performance, achieving strong multi-modal retrieval capability and exhibiting 10x faster average convergence speed when transferring to large-scale downstream datasets. The implementation is available at https://github.com/AlwaysFHao/MMM4Rec .

Generative Sequential Recommendation (GSR) has emerged as a promising paradigm, reframing recommendation as an autoregressive sequence generation task over discrete Semantic IDs (SIDs), typically derived via codebook-based quantization. Despite its great potential in unifying retrieval and ranking, existing GSR frameworks still face two critical limitations: (1) impure and unstable semantic tokenization, where quantization methods struggle with interaction noise and codebook collapse, resulting in SIDs with ambiguous discrimination; and (2) lossy and weakly structured generation, where reliance solely on coarse-grained discrete tokens inevitably introduces information loss and neglects items' hierarchical logic. To address these issues, we propose a novel generative recommendation framework, PRISM, with Purified Representation and Integrated Semantic Modeling. Specifically, to ensure high-quality tokenization, we design a Purified Semantic Quantizer that constructs a robust codebook via adaptive collaborative denoising and hierarchical semantic anchoring mechanisms. To compensate for information loss during quantization, we further propose an Integrated Semantic Recommender, which incorporates a dynamic semantic integration mechanism to integrate fine-grained semantics and enforces logical validity through a semantic structure alignment objective. PRISM consistently outperforms state-of-the-art baselines across four real-world datasets, demonstrating substantial performance gains, particularly in high-sparsity scenarios.

For a long time, different recommendation tasks typically require designing task-specific architectures and training objectives. As a result, it is hard to transfer the learned knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches, e.g., a sequential recommendation model can hardly be applied or transferred to a review generation method. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called "Pretrain, Personalized Prompt, and Predict Paradigm" (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions, user descriptions, item metadata, and user reviews are converted to a common format -- natural language sequences. The rich information from natural language assists P5 to capture deeper semantics for personalization and recommendation. Specifically, P5 learns different tasks with the same language modeling objective during pretraining. Thus, it serves as the foundation model for various downstream recommendation tasks, allows easy integration with other modalities, and enables instruction-based recommendation based on prompts. P5 advances recommender systems from shallow model to deep model to big model, and will revolutionize the technical form of recommender systems towards universal recommendation engine. With adaptive personalized prompt for different users, P5 is able to make predictions in a zero-shot or few-shot manner and largely reduces the necessity for extensive fine-tuning. On several recommendation benchmarks, we conduct experiments to show the effectiveness of P5. We release the source code at https://github.com/jeykigung/P5.

We hypothesize that a user's visual history with images reflecting their daily life, offers valuable insights into their interests and preferences, and can be leveraged for personalization. Among the many challenges to achieve this goal, the foremost is the diversity and noises in the visual history, containing images not necessarily related to a recommendation task, not necessarily reflecting the user's interest, or even not necessarily preference-relevant. Existing recommendation systems either rely on task-specific user interaction logs, such as online shopping history for shopping recommendations, or focus on text signals. We propose a novel approach, VisualLens, that extracts, filters, and refines image representations, and leverages these signals for personalization. We created two new benchmarks with task-agnostic visual histories, and show that our method improves over state-of-the-art recommendations by 5-10% on Hit@3, and improves over GPT-4o by 2-5%. Our approach paves the way for personalized recommendations in scenarios where traditional methods fail.

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise interference pose challenges to prediction efficiency and effectiveness. Recent solutions have evolved from single-stage models to two-stage models. However, current two-stage models often filter out significant information, resulting in an inability to capture diverse user interests and build the complete latent space of user interests. Inspired by multi-interest and generative modeling, we propose DiffuMIN (Diffusion-driven Multi-Interest Network) to model long-term user behaviors and thoroughly explore the user interest space. Specifically, we propose a target-oriented multi-interest extraction method that begins by orthogonally decomposing the target to obtain interest channels. This is followed by modeling the relationships between interest channels and user behaviors to disentangle and extract multiple user interests. We then adopt a diffusion module guided by contextual interests and interest channels, which anchor users' personalized and target-oriented interest types, enabling the generation of augmented interests that align with the latent spaces of user interests, thereby further exploring restricted interest space. Finally, we leverage contrastive learning to ensure that the generated augmented interests align with users' genuine preferences. Extensive offline experiments are conducted on two public datasets and one industrial dataset, yielding results that demonstrate the superiority of DiffuMIN. Moreover, DiffuMIN increased CTR by 1.52% and CPM by 1.10% in online A/B testing. Our source code is available at https://github.com/laiweijiang/DiffuMIN.

Smooth functions on graphs have wide applications in manifold and semi-supervised learning. In this work, we study a bandit problem where the payoffs of arms are smooth on a graph. This framework is suitable for solving online learning problems that involve graphs, such as content-based recommendation. In this problem, each item we can recommend is a node of an undirected graph and its expected rating is similar to the one of its neighbors. The goal is to recommend items that have high expected ratings. We aim for the algorithms where the cumulative regret with respect to the optimal policy would not scale poorly with the number of nodes. In particular, we introduce the notion of an effective dimension, which is small in real-world graphs, and propose three algorithms for solving our problem that scale linearly and sublinearly in this dimension. Our experiments on content recommendation problem show that a good estimator of user preferences for thousands of items can be learned from just tens of node evaluations.

The dominant retrieve-then-rank pipeline in large-scale recommender systems suffers from mis-calibration and engineering overhead due to its architectural split and differing optimization objectives. While recent generative sequence models have shown promise in unifying retrieval and ranking by auto-regressively generating ranked items, existing solutions typically address either personalized search or query-free recommendation, often exhibiting performance trade-offs when attempting to unify both. We introduce SynerGen, a novel generative recommender model that bridges this critical gap by providing a single generative backbone for both personalized search and recommendation, while simultaneously excelling at retrieval and ranking tasks. Trained on behavioral sequences, our decoder-only Transformer leverages joint optimization with InfoNCE for retrieval and a hybrid pointwise-pairwise loss for ranking, allowing semantic signals from search to improve recommendation and vice versa. We also propose a novel time-aware rotary positional embedding to effectively incorporate time information into the attention mechanism. SynerGen achieves significant improvements on widely adopted recommendation and search benchmarks compared to strong generative recommender and joint search and recommendation baselines. This work demonstrates the viability of a single generative foundation model for industrial-scale unified information access.

We present LLM-KT, a flexible framework designed to enhance collaborative filtering (CF) models by seamlessly integrating LLM (Large Language Model)-generated features. Unlike existing methods that rely on passing LLM-generated features as direct inputs, our framework injects these features into an intermediate layer of any CF model, allowing the model to reconstruct and leverage the embeddings internally. This model-agnostic approach works with a wide range of CF models without requiring architectural changes, making it adaptable to various recommendation scenarios. Our framework is built for easy integration and modification, providing researchers and developers with a powerful tool for extending CF model capabilities through efficient knowledge transfer. We demonstrate its effectiveness through experiments on the MovieLens and Amazon datasets, where it consistently improves baseline CF models. Experimental studies showed that LLM-KT is competitive with the state-of-the-art methods in context-aware settings but can be applied to a broader range of CF models than current approaches.

Sequential recommendation increasingly employs latent multi-step reasoning to enhance test-time computation. Despite empirical gains, existing approaches largely drive intermediate reasoning states via target-dominant objectives without imposing explicit feasibility constraints. This results in latent drift, where reasoning trajectories deviate into implausible regions. We argue that effective recommendation reasoning should instead be viewed as navigation on a collaborative manifold rather than free-form latent refinement. To this end, we propose ManCAR (Manifold-Constrained Adaptive Reasoning), a principled framework that grounds reasoning within the topology of a global interaction graph. ManCAR constructs a local intent prior from the collaborative neighborhood of a user's recent actions, represented as a distribution over the item simplex. During training, the model progressively aligns its latent predictive distribution with this prior, forcing the reasoning trajectory to remain within the valid manifold. At test time, reasoning proceeds adaptively until the predictive distribution stabilizes, avoiding over-refinement. We provide a variational interpretation of ManCAR to theoretically validate its drift-prevention and adaptive test-time stopping mechanisms. Experiments on seven benchmarks demonstrate that ManCAR consistently outperforms state-of-the-art baselines, achieving up to a 46.88% relative improvement w.r.t. NDCG@10. Our code is available at https://github.com/FuCongResearchSquad/ManCAR.

In recent years, integrating large language models (LLMs) into recommender systems has created new opportunities for improving recommendation quality. However, a comprehensive benchmark is needed to thoroughly evaluate and compare the recommendation capabilities of LLMs with traditional recommender systems. In this paper, we introduce RecBench, which systematically investigates various item representation forms (including unique identifier, text, semantic embedding, and semantic identifier) and evaluates two primary recommendation tasks, i.e., click-through rate prediction (CTR) and sequential recommendation (SeqRec). Our extensive experiments cover up to 17 large models and are conducted across five diverse datasets from fashion, news, video, books, and music domains. Our findings indicate that LLM-based recommenders outperform conventional recommenders, achieving up to a 5% AUC improvement in the CTR scenario and up to a 170% NDCG@10 improvement in the SeqRec scenario. However, these substantial performance gains come at the expense of significantly reduced inference efficiency, rendering the LLM-as-RS paradigm impractical for real-time recommendation environments. We aim for our findings to inspire future research, including recommendation-specific model acceleration methods. We will release our code, data, configurations, and platform to enable other researchers to reproduce and build upon our experimental results.

This paper introduces BLaIR, a series of pretrained sentence embedding models specialized for recommendation scenarios. BLaIR is trained to learn correlations between item metadata and potential natural language context, which is useful for retrieving and recommending items. To pretrain BLaIR, we collect Amazon Reviews 2023, a new dataset comprising over 570 million reviews and 48 million items from 33 categories, significantly expanding beyond the scope of previous versions. We evaluate the generalization ability of BLaIR across multiple domains and tasks, including a new task named complex product search, referring to retrieving relevant items given long, complex natural language contexts. Leveraging large language models like ChatGPT, we correspondingly construct a semi-synthetic evaluation set, Amazon-C4. Empirical results on the new task, as well as conventional retrieval and recommendation tasks, demonstrate that BLaIR exhibit strong text and item representation capacity. Our datasets, code, and checkpoints are available at: https://github.com/hyp1231/AmazonReviews2023.

Randomly-hashed item ids are used ubiquitously in recommendation models. However, the learned representations from random hashing prevents generalization across similar items, causing problems of learning unseen and long-tail items, especially when item corpus is large, power-law distributed, and evolving dynamically. In this paper, we propose using content-derived features as a replacement for random ids. We show that simply replacing ID features with content-based embeddings can cause a drop in quality due to reduced memorization capability. To strike a good balance of memorization and generalization, we propose to use Semantic IDs -- a compact discrete item representation learned from frozen content embeddings using RQ-VAE that captures the hierarchy of concepts in items -- as a replacement for random item ids. Similar to content embeddings, the compactness of Semantic IDs poses a problem of easy adaption in recommendation models. We propose novel methods for adapting Semantic IDs in industry-scale ranking models, through hashing sub-pieces of of the Semantic-ID sequences. In particular, we find that the SentencePiece model that is commonly used in LLM tokenization outperforms manually crafted pieces such as N-grams. To the end, we evaluate our approaches in a real-world ranking model for YouTube recommendations. Our experiments demonstrate that Semantic IDs can replace the direct use of video IDs by improving the generalization ability on new and long-tail item slices without sacrificing overall model quality.

Generative models powered by Large Language Models (LLMs) are emerging as a unified solution for powering both recommendation and search tasks. A key design choice in these models is how to represent items, traditionally through unique identifiers (IDs) and more recently with Semantic IDs composed of discrete codes, obtained from embeddings. While task-specific embedding models can improve performance for individual tasks, they may not generalize well in a joint setting. In this paper, we explore how to construct Semantic IDs that perform well both in search and recommendation when using a unified model. We compare a range of strategies to construct Semantic IDs, looking into task-specific and cross-tasks approaches, and also whether each task should have its own semantic ID tokens in a joint search and recommendation generative model. Our results show that using a bi-encoder model fine-tuned on both search and recommendation tasks to obtain item embeddings, followed by the construction of a unified Semantic ID space provides an effective trade-off, enabling strong performance in both tasks. We hope these findings spark follow-up work on generalisable, semantically grounded ID schemes and inform the next wave of unified generative recommender architectures.

Modern recommender systems employ various sequential modules such as self-attention to learn dynamic user interests. However, these methods are less effective in capturing collaborative and transitional signals within user interaction sequences. First, the self-attention architecture uses the embedding of a single item as the attention query, making it challenging to capture collaborative signals. Second, these methods typically follow an auto-regressive framework, which is unable to learn global item transition patterns. To overcome these limitations, we propose a new method called Multi-Query Self-Attention with Transition-Aware Embedding Distillation (MQSA-TED). First, we propose an L-query self-attention module that employs flexible window sizes for attention queries to capture collaborative signals. In addition, we introduce a multi-query self-attention method that balances the bias-variance trade-off in modeling user preferences by combining long and short-query self-attentions. Second, we develop a transition-aware embedding distillation module that distills global item-to-item transition patterns into item embeddings, which enables the model to memorize and leverage transitional signals and serves as a calibrator for collaborative signals. Experimental results on four real-world datasets demonstrate the effectiveness of the proposed modules.

Modeling long sequences of user behaviors has emerged as a critical frontier in generative recommendation. However, existing solutions face a dilemma: linear attention mechanisms achieve efficiency at the cost of retrieval precision due to limited state capacity, while softmax attention suffers from prohibitive computational overhead. To address this challenge, we propose HyTRec, a model featuring a Hybrid Attention architecture that explicitly decouples long-term stable preferences from short-term intent spikes. By assigning massive historical sequences to a linear attention branch and reserving a specialized softmax attention branch for recent interactions, our approach restores precise retrieval capabilities within industrial-scale contexts involving ten thousand interactions. To mitigate the lag in capturing rapid interest drifts within the linear layers, we furthermore design Temporal-Aware Delta Network (TADN) to dynamically upweight fresh behavioral signals while effectively suppressing historical noise. Empirical results on industrial-scale datasets confirm the superiority that our model maintains linear inference speed and outperforms strong baselines, notably delivering over 8% improvement in Hit Rate for users with ultra-long sequences with great efficiency.

Smooth functions on graphs have wide applications in manifold and semi-supervised learning. In this paper, we study a bandit problem where the payoffs of arms are smooth on a graph. This framework is suitable for solving online learning problems that involve graphs, such as content-based recommendation. In this problem, each item we can recommend is a node and its expected rating is similar to its neighbors. The goal is to recommend items that have high expected ratings. We aim for the algorithms where the cumulative regret with respect to the optimal policy would not scale poorly with the number of nodes. In particular, we introduce the notion of an effective dimension, which is small in real-world graphs, and propose two algorithms for solving our problem that scale linearly and sublinearly in this dimension. Our experiments on real-world content recommendation problem show that a good estimator of user preferences for thousands of items can be learned from just tens of nodes evaluations.

Smooth functions on graphs have wide applications in manifold and semi-supervised learning. In this paper, we study a bandit problem where the payoffs of arms are smooth on a graph. This framework is suitable for solving online learning problems that involve graphs, such as content-based recommendation. In this problem, each recommended item is a node and its expected rating is similar to its neighbors. The goal is to recommend items that have high expected ratings. We aim for the algorithms where the cumulative regret would not scale poorly with the number of nodes. In particular, we introduce the notion of an effective dimension, which is small in real-world graphs, and propose two algorithms for solving our problem that scale linearly in this dimension. Our experiments on real-world content recommendation problem show that a good estimator of user preferences for thousands of items can be learned from just tens nodes evaluations.

Recommendation foundation model utilizes large language models (LLM) for recommendation by converting recommendation tasks into natural language tasks. It enables generative recommendation which directly generates the item(s) to recommend rather than calculating a ranking score for each and every candidate item in traditional recommendation models, simplifying the recommendation pipeline from multi-stage filtering to single-stage filtering. To avoid generating excessively long text and hallucinated recommendation when deciding which item(s) to recommend, creating LLM-compatible item IDs to uniquely identify each item is essential for recommendation foundation models. In this study, we systematically examine the item indexing problem for recommendation foundation models, using P5 as an example of backbone model. To emphasize the importance of item indexing, we first discuss the issues of several trivial item indexing methods, such as independent indexing, title indexing, and random indexing. We then propose four simple yet effective solutions, including sequential indexing, collaborative indexing, semantic (content-based) indexing, and hybrid indexing. Our study highlights the significant influence of item indexing methods on the performance of LLM-based recommendation, and our results on real-world datasets validate the effectiveness of our proposed solutions. The research also demonstrates how recent advances on language modeling and traditional IR principles such as indexing can help each other for better learning and inference.

Methods for making high-quality recommendations often rely on learning latent representations from interaction data. These methods, while performant, do not provide ready mechanisms for users to control the recommendation they receive. Our work tackles this problem by proposing LACE, a novel concept value bottleneck model for controllable text recommendations. LACE represents each user with a succinct set of human-readable concepts through retrieval given user-interacted documents and learns personalized representations of the concepts based on user documents. This concept based user profile is then leveraged to make recommendations. The design of our model affords control over the recommendations through a number of intuitive interactions with a transparent user profile. We first establish the quality of recommendations obtained from LACE in an offline evaluation on three recommendation tasks spanning six datasets in warm-start, cold-start, and zero-shot setups. Next, we validate the controllability of LACE under simulated user interactions. Finally, we implement LACE in an interactive controllable recommender system and conduct a user study to demonstrate that users are able to improve the quality of recommendations they receive through interactions with an editable user profile.

Context information in search sessions has proven to be useful for capturing user search intent. Existing studies explored user behavior sequences in sessions in different ways to enhance query suggestion or document ranking. However, a user behavior sequence has often been viewed as a definite and exact signal reflecting a user's behavior. In reality, it is highly variable: user's queries for the same intent can vary, and different documents can be clicked. To learn a more robust representation of the user behavior sequence, we propose a method based on contrastive learning, which takes into account the possible variations in user's behavior sequences. Specifically, we propose three data augmentation strategies to generate similar variants of user behavior sequences and contrast them with other sequences. In so doing, the model is forced to be more robust regarding the possible variations. The optimized sequence representation is incorporated into document ranking. Experiments on two real query log datasets show that our proposed model outperforms the state-of-the-art methods significantly, which demonstrates the effectiveness of our method for context-aware document ranking.

A widely held hypothesis for why generative recommendation (GR) models outperform conventional item ID-based models is that they generalize better. However, there is few systematic way to verify this hypothesis beyond a superficial comparison of overall performance. To address this gap, we categorize each data instance based on the specific capability required for a correct prediction: either memorization (reusing item transition patterns observed during training) or generalization (composing known patterns to predict unseen item transitions). Extensive experiments show that GR models perform better on instances that require generalization, whereas item ID-based models perform better when memorization is more important. To explain this divergence, we shift the analysis from the item level to the token level and show that what appears to be item-level generalization often reduces to token-level memorization for GR models. Finally, we show that the two paradigms are complementary. We propose a simple memorization-aware indicator that adaptively combines them on a per-instance basis, leading to improved overall recommendation performance.

Over the past decade, tremendous progress has been made in Recommender Systems (RecSys) for well-known tasks such as next-item and next-basket prediction. On the other hand, the recently proposed next-period recommendation (NPR) task is not covered as much. Current works about NPR are mostly based around distinct problem formulations, methods, and proprietary datasets, making solutions difficult to reproduce. In this article, we aim to fill the gap in RecSys methods evaluation on the NPR task using publicly available datasets and (1) introduce the TTRS, a large-scale financial transactions dataset suitable for RecSys methods evaluation; (2) benchmark popular RecSys approaches on several datasets for the NPR task. When performing our analysis, we found a strong repetitive consumption pattern in several real-world datasets. With this setup, our results suggest that the repetitive nature of data is still hard to generalize for the evaluated RecSys methods, and novel item prediction performance is still questionable.

Recommendations are broadly used in marketplaces to match users with items relevant to their interests and needs. To understand user intent and tailor recommendations to their needs, we use deep learning to explore various heterogeneous data available in marketplaces. This paper focuses on the challenge of measuring recommender performance and summarizes the online experiment results with several promising types of deep neural network recommenders - hybrid item representation models combining features from user engagement and content, sequence-based models, and multi-armed bandit models that optimize user engagement by re-ranking proposals from multiple submodels. The recommenders are currently running in production at the leading Norwegian marketplace FINN.no and serves over one million visitors everyday.

Recent advances in generative artificial intelligence, particularly large language models (LLMs), have opened new opportunities for enhancing recommender systems (RecSys). Most existing LLM-based RecSys approaches operate in a discrete space, using vector-quantized tokenizers to align with the inherent discrete nature of language models. However, these quantization methods often result in lossy tokenization and suboptimal learning, primarily due to inaccurate gradient propagation caused by the non-differentiable argmin operation in standard vector quantization. Inspired by the emerging trend of embracing continuous tokens in language models, we propose ContRec, a novel framework that seamlessly integrates continuous tokens into LLM-based RecSys. Specifically, ContRec consists of two key modules: a sigma-VAE Tokenizer, which encodes users/items with continuous tokens; and a Dispersive Diffusion module, which captures implicit user preference. The tokenizer is trained with a continuous Variational Auto-Encoder (VAE) objective, where three effective techniques are adopted to avoid representation collapse. By conditioning on the previously generated tokens of the LLM backbone during user modeling, the Dispersive Diffusion module performs a conditional diffusion process with a novel Dispersive Loss, enabling high-quality user preference generation through next-token diffusion. Finally, ContRec leverages both the textual reasoning output from the LLM and the latent representations produced by the diffusion model for Top-K item retrieval, thereby delivering comprehensive recommendation results. Extensive experiments on four datasets demonstrate that ContRec consistently outperforms both traditional and SOTA LLM-based recommender systems. Our results highlight the potential of continuous tokenization and generative modeling for advancing the next generation of recommender systems.

Large Language Models (LLMs) have achieved remarkable success in various fields, prompting several studies to explore their potential in recommendation systems. However, these attempts have so far resulted in only modest improvements over traditional recommendation models. Moreover, three critical questions remain under-explored: firstly, the real value of LLMs' pre-trained weights, often considered to encapsulate world knowledge; secondly, the necessity of fine-tuning for recommendation tasks; lastly, whether LLMs can exhibit the same scalability benefits in recommendation systems as they do in other domains. In this paper, we propose a novel Hierarchical Large Language Model (HLLM) architecture designed to enhance sequential recommendation systems. Our approach employs a two-tier model: the first Item LLM extracts rich content features from the detailed text description of the item, while the second User LLM utilizes these features to predict users' future interests based on their interaction history. Extensive experiments demonstrate that our method effectively leverages the pre-trained capabilities of open-source LLMs, and further fine-tuning leads to significant performance boosts. Additionally, HLLM achieves excellent scalability, with the largest configuration utilizing 7B parameters for both item feature extraction and user interest modeling. Moreover, HLLM offers excellent training and serving efficiency, making it practical in real-world applications. Evaluations on two large-scale datasets, PixelRec and Amazon Reviews, show that HLLM achieves state-of-the-art results, outperforming traditional ID-based models by a wide margin. In online A/B testing, HLLM showcases notable gains, validating its practical impact in real-world recommendation scenarios. Codes are available at https://github.com/bytedance/HLLM.

Conventional Sequential Recommender Systems (SRS) typically assign unique Hash IDs (HID) to construct item embeddings. These HID embeddings effectively learn collaborative information from historical user-item interactions, making them vulnerable to situations where most items are rarely consumed (the long-tail problem). Recent methods that incorporate auxiliary information often suffer from noisy collaborative sharing caused by co-occurrence signals or semantic homogeneity caused by flat dense embeddings. Semantic IDs (SIDs), with their capability of code sharing and multi-granular semantic modeling, provide a promising alternative. However, the collaborative overwhelming phenomenon hinders the further development of SID-based methods. The quantization mechanisms commonly compromise the uniqueness of identifiers required for modeling head items, creating a performance seesaw between head and tail items. To address this dilemma, we propose \name, a novel framework that harmonizes the SID and HID. Specifically, we devise a dual-branch modeling architecture that enables the model to capture both the multi-granular semantics within SID while preserving the unique collaborative identity of HID. Furthermore, we introduce a dual-level alignment strategy that bridges the two representations, facilitating knowledge transfer and supporting robust preference modeling. Extensive experiments on three real-world datasets show that \name~ effectively balances recommendation quality for both head and tail items while surpassing the existing baselines. The implementation code can be found onlinehttps://github.com/ziwliu8/H2Rec.

Learning vector representations (aka. embeddings) of users and items lies at the core of modern recommender systems. Ranging from early matrix factorization to recently emerged deep learning based methods, existing efforts typically obtain a user's (or an item's) embedding by mapping from pre-existing features that describe the user (or the item), such as ID and attributes. We argue that an inherent drawback of such methods is that, the collaborative signal, which is latent in user-item interactions, is not encoded in the embedding process. As such, the resultant embeddings may not be sufficient to capture the collaborative filtering effect. In this work, we propose to integrate the user-item interactions -- more specifically the bipartite graph structure -- into the embedding process. We develop a new recommendation framework Neural Graph Collaborative Filtering (NGCF), which exploits the user-item graph structure by propagating embeddings on it. This leads to the expressive modeling of high-order connectivity in user-item graph, effectively injecting the collaborative signal into the embedding process in an explicit manner. We conduct extensive experiments on three public benchmarks, demonstrating significant improvements over several state-of-the-art models like HOP-Rec and Collaborative Memory Network. Further analysis verifies the importance of embedding propagation for learning better user and item representations, justifying the rationality and effectiveness of NGCF. Codes are available at https://github.com/xiangwang1223/neural_graph_collaborative_filtering.

Explanation fidelity, which measures how accurately an explanation reflects a model's true reasoning, remains critically underexplored in recommender systems. We introduce SPINRec (Stochastic Path Integration for Neural Recommender Explanations), a model-agnostic approach that adapts path-integration techniques to the sparse and implicit nature of recommendation data. To overcome the limitations of prior methods, SPINRec employs stochastic baseline sampling: instead of integrating from a fixed or unrealistic baseline, it samples multiple plausible user profiles from the empirical data distribution and selects the most faithful attribution path. This design captures the influence of both observed and unobserved interactions, yielding more stable and personalized explanations. We conduct the most comprehensive fidelity evaluation to date across three models (MF, VAE, NCF), three datasets (ML1M, Yahoo! Music, Pinterest), and a suite of counterfactual metrics, including AUC-based perturbation curves and fixed-length diagnostics. SPINRec consistently outperforms all baselines, establishing a new benchmark for faithful explainability in recommendation. Code and evaluation tools are publicly available at https://github.com/DeltaLabTLV/SPINRec.

Modeling long histories plays a pivotal role in enhancing recommendation systems, allowing to capture user's evolving preferences, resulting in more precise and personalized recommendations. In this study we tackle the challenges of modeling long user histories for preference understanding in natural language. Specifically, we introduce a new User Embedding Module (UEM) that efficiently processes user history in free-form text by compressing and representing them as embeddings, to use them as soft prompts to a LM. Our experiments demonstrate the superior capability of this approach in handling significantly longer histories compared to conventional text based prompting methods, yielding substantial improvements in predictive performance. The main contribution of this research is to demonstrate the ability to bias language models with user signals represented as embeddings.

Aligning text-to-image (T2I) diffusion models with human preferences has emerged as a critical research challenge. While recent advances in this area have extended preference optimization techniques from large language models (LLMs) to the diffusion setting, they often struggle with limited exploration. In this work, we propose a novel and orthogonal approach to enhancing diffusion-based preference optimization. First, we introduce a stable reference model update strategy that relaxes the frozen reference model, encouraging exploration while maintaining a stable optimization anchor through reference model regularization. Second, we present a timestep-aware training strategy that mitigates the reward scale imbalance problem across timesteps. Our method can be integrated into various preference optimization algorithms. Experimental results show that our approach improves the performance of state-of-the-art methods on human preference evaluation benchmarks.

Sequential Recommenders generate recommendations based on users' historical interaction sequences. However, in practice, these collected sequences are often contaminated by noisy interactions, which significantly impairs recommendation performance. Accurately identifying such noisy interactions without additional information is particularly challenging due to the absence of explicit supervisory signals indicating noise. Large Language Models (LLMs), equipped with extensive open knowledge and semantic reasoning abilities, offer a promising avenue to bridge this information gap. However, employing LLMs for denoising in sequential recommendation presents notable challenges: 1) Direct application of pretrained LLMs may not be competent for the denoising task, frequently generating nonsensical responses; 2) Even after fine-tuning, the reliability of LLM outputs remains questionable, especially given the complexity of the denoising task and the inherent hallucinatory issue of LLMs. To tackle these challenges, we propose LLM4DSR, a tailored approach for denoising sequential recommendation using LLMs. We constructed a self-supervised fine-tuning task to activate LLMs' capabilities to identify noisy items and suggest replacements. Furthermore, we developed an uncertainty estimation module that ensures only high-confidence responses are utilized for sequence corrections. Remarkably, LLM4DSR is model-agnostic, allowing corrected sequences to be flexibly applied across various recommendation models. Extensive experiments validate the superiority of LLM4DSR over existing methods.

Optimizing recommender systems for objectives beyond accuracy, such as diversity, novelty, and personalization, is crucial for long-term user satisfaction. To this end, industrial practitioners have accumulated vast amounts of structured domain knowledge, which we term human priors (e.g., item taxonomies, temporal patterns). This knowledge is typically applied through post-hoc adjustments during ranking or post-ranking. However, this approach remains decoupled from the core model learning, which is particularly undesirable as the industry shifts to end-to-end generative recommendation foundation models. On the other hand, many methods targeting these beyond-accuracy objectives often require architecture-specific modifications and discard these valuable human priors by learning user intent in a fully unsupervised manner. Instead of discarding the human priors accumulated over years of practice, we introduce a backbone-agnostic framework that seamlessly integrates these human priors directly into the end-to-end training of generative recommenders. With lightweight, prior-conditioned adapter heads inspired by efficient LLM decoding strategies, our approach guides the model to disentangle user intent along human-understandable axes (e.g., interaction types, long- vs. short-term interests). We also introduce a hierarchical composition strategy for modeling complex interactions across different prior types. Extensive experiments on three large-scale datasets demonstrate that our method significantly enhances both accuracy and beyond-accuracy objectives. We also show that human priors allow the backbone model to more effectively leverage longer context lengths and larger model sizes.

Ranking model plays an essential role in e-commerce search and recommendation. An effective ranking model should give a personalized ranking list for each user according to the user preference. Existing algorithms usually extract a user representation vector from the user behavior sequence, then feed the vector into a feed-forward network (FFN) together with other features for feature interactions, and finally produce a personalized ranking score. Despite tremendous progress in the past, there is still room for improvement. Firstly, the personalized patterns of feature interactions for different users are not explicitly modeled. Secondly, most of existing algorithms have poor personalized ranking results for long-tail users with few historical behaviors due to the data sparsity. To overcome the two challenges, we propose Attention Weighted Mixture of Experts (AW-MoE) with contrastive learning for personalized ranking. Firstly, AW-MoE leverages the MoE framework to capture personalized feature interactions for different users. To model the user preference, the user behavior sequence is simultaneously fed into expert networks and the gate network. Within the gate network, one gate unit and one activation unit are designed to adaptively learn the fine-grained activation vector for experts using an attention mechanism. Secondly, a random masking strategy is applied to the user behavior sequence to simulate long-tail users, and an auxiliary contrastive loss is imposed to the output of the gate network to improve the model generalization for these users. This is validated by a higher performance gain on the long-tail user test set. Experiment results on a JD real production dataset and a public dataset demonstrate the effectiveness of AW-MoE, which significantly outperforms state-of-art methods. Notably, AW-MoE has been successfully deployed in the JD e-commerce search engine, ...

Recent advancements in Large Language Models (LLMs) have shown significant potential in enhancing recommender systems. However, addressing the cold-start recommendation problem, where users lack historical data, remains a considerable challenge. In this paper, we introduce KALM4Rec (Keyword-driven Retrieval-Augmented Large Language Models for Cold-start User Recommendations), a novel framework specifically designed to tackle this problem by requiring only a few input keywords from users in a practical scenario of cold-start user restaurant recommendations. KALM4Rec operates in two main stages: candidates retrieval and LLM-based candidates re-ranking. In the first stage, keyword-driven retrieval models are used to identify potential candidates, addressing LLMs' limitations in processing extensive tokens and reducing the risk of generating misleading information. In the second stage, we employ LLMs with various prompting strategies, including zero-shot and few-shot techniques, to re-rank these candidates by integrating multiple examples directly into the LLM prompts. Our evaluation, using a Yelp restaurant dataset with user reviews from three English-speaking cities, shows that our proposed framework significantly improves recommendation quality. Specifically, the integration of in-context instructions with LLMs for re-ranking markedly enhances the performance of the cold-start user recommender system.

Modern music retrieval systems often rely on fixed representations of user preferences, limiting their ability to capture users' diverse and uncertain retrieval needs. To address this limitation, we introduce Diff4Steer, a novel generative retrieval framework that employs lightweight diffusion models to synthesize diverse seed embeddings from user queries that represent potential directions for music exploration. Unlike deterministic methods that map user query to a single point in embedding space, Diff4Steer provides a statistical prior on the target modality (audio) for retrieval, effectively capturing the uncertainty and multi-faceted nature of user preferences. Furthermore, Diff4Steer can be steered by image or text inputs, enabling more flexible and controllable music discovery combined with nearest neighbor search. Our framework outperforms deterministic regression methods and LLM-based generative retrieval baseline in terms of retrieval and ranking metrics, demonstrating its effectiveness in capturing user preferences, leading to more diverse and relevant recommendations. Listening examples are available at tinyurl.com/diff4steer.

Generative models have recently gained attention in recommendation systems by directly predicting item identifiers from user interaction sequences. However, existing methods suffer from significant information loss due to the separation of stages such as quantization and sequence modeling, hindering their ability to achieve the modeling precision and accuracy of sequential dense retrieval techniques. Integrating generative and dense retrieval methods remains a critical challenge. To address this, we introduce the Cascaded Organized Bi-Represented generAtive retrieval (COBRA) framework, which innovatively integrates sparse semantic IDs and dense vectors through a cascading process. Our method alternates between generating these representations by first generating sparse IDs, which serve as conditions to aid in the generation of dense vectors. End-to-end training enables dynamic refinement of dense representations, capturing both semantic insights and collaborative signals from user-item interactions. During inference, COBRA employs a coarse-to-fine strategy, starting with sparse ID generation and refining them into dense vectors via the generative model. We further propose BeamFusion, an innovative approach combining beam search with nearest neighbor scores to enhance inference flexibility and recommendation diversity. Extensive experiments on public datasets and offline tests validate our method's robustness. Online A/B tests on a real-world advertising platform with over 200 million daily users demonstrate substantial improvements in key metrics, highlighting COBRA's practical advantages.

Sequential recommendation aims to predict a user's next action in large-scale recommender systems. While traditional methods often suffer from insufficient information interaction, recent generative recommendation models partially address this issue by directly generating item predictions. To better capture user intents, recent studies have introduced a reasoning process into generative recommendation, significantly improving recommendation performance. However, these approaches are constrained by the singularity of item semantic representations, facing challenges such as limited diversity in reasoning pathways and insufficient reliability in the reasoning process. To tackle these issues, we introduce REG4Rec, a reasoning-enhanced generative model that constructs multiple dynamic semantic reasoning paths alongside a self-reflection process, ensuring high-confidence recommendations. Specifically, REG4Rec utilizes an MoE-based parallel quantization codebook (MPQ) to generate multiple unordered semantic tokens for each item, thereby constructing a larger-scale diverse reasoning space. Furthermore, to enhance the reliability of reasoning, we propose a training reasoning enhancement stage, which includes Preference Alignment for Reasoning (PARS) and a Multi-Step Reward Augmentation (MSRA) strategy. PARS uses reward functions tailored for recommendation to enhance reasoning and reflection, while MSRA introduces future multi-step actions to improve overall generalization. During inference, Consistency-Oriented Self-Reflection for Pruning (CORP) is proposed to discard inconsistent reasoning paths, preventing the propagation of erroneous reasoning. Lastly, we develop an efficient offline training strategy for large-scale recommendation. Experiments on real-world datasets and online evaluations show that REG4Rec delivers outstanding performance and substantial practical value.

The last decade has witnessed many successes of deep learning-based models for industry-scale recommender systems. These models are typically trained offline in a batch manner. While being effective in capturing users' past interactions with recommendation platforms, batch learning suffers from long model-update latency and is vulnerable to system biases, making it hard to adapt to distribution shift and explore new items or user interests. Although online learning-based approaches (e.g., multi-armed bandits) have demonstrated promising theoretical results in tackling these challenges, their practical real-time implementation in large-scale recommender systems remains limited. First, the scalability of online approaches in servicing a massive online traffic while ensuring timely updates of bandit parameters poses a significant challenge. Additionally, exploring uncertainty in recommender systems can easily result in unfavorable user experience, highlighting the need for devising intricate strategies that effectively balance the trade-off between exploitation and exploration. In this paper, we introduce Online Matching: a scalable closed-loop bandit system learning from users' direct feedback on items in real time. We present a hybrid "offline + online" approach for constructing this system, accompanied by a comprehensive exposition of the end-to-end system architecture. We propose Diag-LinUCB -- a novel extension of the LinUCB algorithm -- to enable distributed updates of bandits parameter in a scalable and timely manner. We conduct live experiments in YouTube and show that Online Matching is able to enhance the capabilities of fresh content discovery and item exploration in the present platform.

Recommender systems increasingly aim to combine signals from both user reviews and purchase (or other interaction) behaviors. While user-written comments provide explicit insights about preferences, merging these textual representations from large language models (LLMs) with graph-based embeddings of user actions remains a challenging task. In this work, we propose a framework that employs both a Graph Neural Network (GNN)-based model and an LLM to produce review-aware representations, preserving review semantics while mitigating textual noise. Our approach utilizes a hybrid objective that balances user-item interactions against text-derived features, ensuring that user's both behavioral and linguistic signals are effectively captured. We evaluate this method on multiple datasets from diverse application domains, demonstrating consistent improvements over a baseline GNN-based recommender model. Notably, our model achieves significant gains in recommendation accuracy when review data is sparse or unevenly distributed. These findings highlight the importance of integrating LLM-driven textual feedback with GNN-derived user behavioral patterns to develop robust, context-aware recommender systems.

Conventional recommendation systems (RSs) are typically optimized to enhance performance metrics uniformly across all training samples, inadvertently overlooking the needs of diverse user populations. The performance disparity among various populations can harm the model's robustness to sub-populations due to the varying user properties. While large language models (LLMs) show promise in enhancing RS performance, their practical applicability is hindered by high costs, inference latency, and degraded performance on long user queries. To address these challenges, we propose a hybrid task allocation framework designed to promote social good by equitably serving all user groups. By adopting a two-phase approach, we promote a strategic assignment of tasks for efficient and responsible adaptation of LLMs. Our strategy works by first identifying the weak and inactive users that receive a suboptimal ranking performance by RSs. Next, we use an in-context learning approach for such users, wherein each user interaction history is contextualized as a distinct ranking task. We evaluate our hybrid framework by incorporating eight different recommendation algorithms and three different LLMs -- both open and close-sourced. Our results on three real-world datasets show a significant reduction in weak users and improved robustness to subpopulations without disproportionately escalating costs.

The primary goal in recommendation is to suggest relevant content to users, but optimizing for accuracy often results in recommendations that lack diversity. To remedy this, conventional approaches such as re-ranking improve diversity by presenting more diverse items. Here we argue that to promote inherent and prolonged diversity, the system must encourage its creation. Towards this, we harness the performative nature of recommendation, and show how learning can incentivize strategic content creators to create diverse content. Our approach relies on a novel form of regularization that anticipates strategic changes to content, and penalizes for content homogeneity. We provide analytic and empirical results that demonstrate when and how diversity can be incentivized, and experimentally demonstrate the utility of our approach on synthetic and semi-synthetic data.

Embedding based product recommendations have gained popularity in recent years due to its ability to easily integrate to large-scale systems and allowing nearest neighbor searches in real-time. The bulk of studies in this area has predominantly been focused on similar item recommendations. Research on complementary item recommendations, on the other hand, still remains considerably under-explored. We define similar items as items that are interchangeable in terms of their utility and complementary items as items that serve different purposes, yet are compatible when used with one another. In this paper, we apply a novel approach to finding complementary items by leveraging dual embedding representations for products. We demonstrate that the notion of relatedness discovered in NLP for skip-gram negative sampling (SGNS) models translates effectively to the concept of complementarity when training item representations using co-purchase data. Since sparsity of purchase data is a major challenge in real-world scenarios, we further augment the model using synthetic samples to extend coverage. This allows the model to provide complementary recommendations for items that do not share co-purchase data by leveraging other abundantly available data modalities such as images, text, clicks etc. We establish the effectiveness of our approach in improving both coverage and quality of recommendations on real world data for a major online retail company. We further show the importance of task specific hyperparameter tuning in training SGNS. Our model is effective yet simple to implement, making it a great candidate for generating complementary item recommendations at any e-commerce website.

In recent years, Large Language Models (LLMs) have enabled users to provide highly specific music recommendation requests using natural language prompts (e.g. "Can you recommend some old classics for slow dancing?"). In this setup, the recommended tracks are predicted by the LLM in an autoregressive way, i.e. the LLM generates the track titles one token at a time. While intuitive, this approach has several limitation. First, it is based on a general purpose tokenization that is optimized for words rather than for track titles. Second, it necessitates an additional entity resolution layer that matches the track title to the actual track identifier. Third, the number of decoding steps scales linearly with the length of the track title, slowing down inference. In this paper, we propose to address the task of prompt-based music recommendation as a generative retrieval task. Within this setting, we introduce novel, effective, and efficient representations of track identifiers that significantly outperform commonly used strategies. We introduce Text2Tracks, a generative retrieval model that learns a mapping from a user's music recommendation prompt to the relevant track IDs directly. Through an offline evaluation on a dataset of playlists with language inputs, we find that (1) the strategy to create IDs for music tracks is the most important factor for the effectiveness of Text2Tracks and semantic IDs significantly outperform commonly used strategies that rely on song titles as identifiers (2) provided with the right choice of track identifiers, Text2Tracks outperforms sparse and dense retrieval solutions trained to retrieve tracks from language prompts.

Recommender systems often use text-side information to improve their predictions, especially in cold-start or zero-shot recommendation scenarios, where traditional collaborative filtering approaches cannot be used. Many approaches to text-mining side information for recommender systems have been proposed over recent years, with sentence Transformers being the most prominent one. However, these models are trained to predict semantic similarity without utilizing interaction data with hidden patterns specific to recommender systems. In this paper, we propose beeFormer, a framework for training sentence Transformer models with interaction data. We demonstrate that our models trained with beeFormer can transfer knowledge between datasets while outperforming not only semantic similarity sentence Transformers but also traditional collaborative filtering methods. We also show that training on multiple datasets from different domains accumulates knowledge in a single model, unlocking the possibility of training universal, domain-agnostic sentence Transformer models to mine text representations for recommender systems. We release the source code, trained models, and additional details allowing replication of our experiments at https://github.com/recombee/beeformer.

In recommendation systems, scaling up feature-interaction modules (e.g., Wukong, RankMixer) or user-behavior sequence modules (e.g., LONGER) has achieved notable success. However, these efforts typically proceed on separate tracks, which not only hinders bidirectional information exchange but also prevents unified optimization and scaling. In this paper, we propose OneTrans, a unified Transformer backbone that simultaneously performs user-behavior sequence modeling and feature interaction. OneTrans employs a unified tokenizer to convert both sequential and non-sequential attributes into a single token sequence. The stacked OneTrans blocks share parameters across similar sequential tokens while assigning token-specific parameters to non-sequential tokens. Through causal attention and cross-request KV caching, OneTrans enables precomputation and caching of intermediate representations, significantly reducing computational costs during both training and inference. Experimental results on industrial-scale datasets demonstrate that OneTrans scales efficiently with increasing parameters, consistently outperforms strong baselines, and yields a 5.68% lift in per-user GMV in online A/B tests.

Collaborative filtering models, particularly graph-based approaches, have demonstrated strong performance in capturing user-item interactions for recommendation systems. However, they continue to struggle in cold-start and data-sparse scenarios. The emergence of large language models (LLMs) like GPT and LLaMA presents new possibilities for enhancing recommendation performance, especially in cold-start settings. Despite their promise, LLMs pose challenges related to scalability and efficiency due to their high computational demands and limited ability to model complex user-item relationships effectively. In this work, we introduce a novel perspective on leveraging LLMs for CF model initialization. Through experiments, we uncover an embedding collapse issue when scaling CF models to larger embedding dimensions. To effectively harness large-scale LLM embeddings, we propose innovative selective initialization strategies utilizing random, uniform, and variance-based index sampling. Our comprehensive evaluation on multiple real-world datasets demonstrates significant performance gains across various CF models while maintaining a lower computational cost compared to existing LLM-based recommendation approaches.

Rich user behavior data has been proven to be of great value for Click-Through Rate (CTR) prediction applications, especially in industrial recommender, search, or advertising systems. However, it's non-trivial for real-world systems to make full use of long-term user behaviors due to the strict requirements of online serving time. Most previous works adopt the retrieval-based strategy, where a small number of user behaviors are retrieved first for subsequent attention. However, the retrieval-based methods are sub-optimal and would cause more or less information losses, and it's difficult to balance the effectiveness and efficiency of the retrieval algorithm. In this paper, we propose SDIM (Sampling-based Deep Interest Modeling), a simple yet effective sampling-based end-to-end approach for modeling long-term user behaviors. We sample from multiple hash functions to generate hash signatures of the candidate item and each item in the user behavior sequence, and obtain the user interest by directly gathering behavior items associated with the candidate item with the same hash signature. We show theoretically and experimentally that the proposed method performs on par with standard attention-based models on modeling long-term user behaviors, while being sizable times faster. We also introduce the deployment of SDIM in our system. Specifically, we decouple the behavior sequence hashing, which is the most time-consuming part, from the CTR model by designing a separate module named BSE (behavior Sequence Encoding). BSE is latency-free for the CTR server, enabling us to model extremely long user behaviors. Both offline and online experiments are conducted to demonstrate the effectiveness of SDIM. SDIM now has been deployed online in the search system of Meituan APP.

In various domains, Sequential Recommender Systems (SRS) have become essential due to their superior capability to discern intricate user preferences. Typically, SRS utilize transformer-based architectures to forecast the subsequent item within a sequence. Nevertheless, the quadratic computational complexity inherent in these models often leads to inefficiencies, hindering the achievement of real-time recommendations. Mamba, a recent advancement, has exhibited exceptional performance in time series prediction, significantly enhancing both efficiency and accuracy. However, integrating Mamba directly into SRS poses several challenges. Its inherently unidirectional nature may constrain the model's capacity to capture the full context of user-item interactions, while its instability in state estimation can compromise its ability to detect short-term patterns within interaction sequences. To overcome these issues, we introduce a new framework named Selective Gated Mamba (SIGMA) for Sequential Recommendation. This framework leverages a Partially Flipped Mamba (PF-Mamba) to construct a bidirectional architecture specifically tailored to improve contextual modeling. Additionally, an input-sensitive Dense Selective Gate (DS Gate) is employed to optimize directional weights and enhance the processing of sequential information in PF-Mamba. For short sequence modeling, we have also developed a Feature Extract GRU (FE-GRU) to efficiently capture short-term dependencies. Empirical results indicate that SIGMA outperforms current models on five real-world datasets. Our implementation code is available at https://github.com/ziwliu-cityu/SIMGA to ease reproducibility.

We investigate various prompting strategies for enhancing personalized content recommendation performance with large language models (LLMs) through input augmentation. Our proposed approach, termed LLM-Rec, encompasses four distinct prompting strategies: (1) basic prompting, (2) recommendation-driven prompting, (3) engagement-guided prompting, and (4) recommendation-driven + engagement-guided prompting. Our empirical experiments show that combining the original content description with the augmented input text generated by LLM using these prompting strategies leads to improved recommendation performance. This finding highlights the importance of incorporating diverse prompts and input augmentation techniques to enhance the recommendation capabilities with large language models for personalized content recommendation.

Recently, deep neural networks such as RNN, CNN and Transformer have been applied in the task of sequential recommendation, which aims to capture the dynamic preference characteristics from logged user behavior data for accurate recommendation. However, in online platforms, logged user behavior data is inevitable to contain noise, and deep recommendation models are easy to overfit on these logged data. To tackle this problem, we borrow the idea of filtering algorithms from signal processing that attenuates the noise in the frequency domain. In our empirical experiments, we find that filtering algorithms can substantially improve representative sequential recommendation models, and integrating simple filtering algorithms (eg Band-Stop Filter) with an all-MLP architecture can even outperform competitive Transformer-based models. Motivated by it, we propose FMLP-Rec, an all-MLP model with learnable filters for sequential recommendation task. The all-MLP architecture endows our model with lower time complexity, and the learnable filters can adaptively attenuate the noise information in the frequency domain. Extensive experiments conducted on eight real-world datasets demonstrate the superiority of our proposed method over competitive RNN, CNN, GNN and Transformer-based methods. Our code and data are publicly available at the link: blue{https://github.com/RUCAIBox/FMLP-Rec}.

Scientific paper recommendation is typically evaluated as static ranking over a fixed candidate set, yet real scientific reading unfolds as a daily, longitudinal process in which interests shift and feedback accumulates. We introduce PaperFlow, a framework that organizes it into three coupled stages: Profiling, which constructs and maintains a structured, inspectable scholarly profile from heterogeneous cold-start evidence; Recommending, which ranks each date-specific paper stream through multi-signal aggregation under a fixed display budget; and Adapting, which updates user state from semantically distinct feedback signals and models interest drift across days. We further define a longitudinal user-day benchmark that fixes users, dates, candidate pools, visible inputs, and hidden simulated relevance labels under a shared temporal information boundary. The benchmark contains 24 simulated research users, 50 daily paper streams, 1,200 user-day episodes, 20,727 unique papers, and 497,448 episode-paper records. We additionally specify a blind human-evaluation protocol to validate alignment between automatic metrics and expert judgments. Experiments against five scientific recommendation baselines show that PaperFlow achieves the strongest oracle-based ranking, the highest behavioral alignment with simulated reading selections, and the best blind human-evaluation score.

Large Language Models (LLMs) represent a promising frontier for recommender systems, yet their development has been impeded by the absence of predictable scaling laws, which are crucial for guiding research and optimizing resource allocation. We hypothesize that this may be attributed to the inherent noise, bias, and incompleteness of raw user interaction data in prior continual pre-training (CPT) efforts. This paper introduces a novel, layered framework for generating high-quality synthetic data that circumvents such issues by creating a curated, pedagogical curriculum for the LLM. We provide powerful, direct evidence for the utility of our curriculum by showing that standard sequential models trained on our principled synthetic data significantly outperform (+130% on recall@100 for SasRec) models trained on real data in downstream ranking tasks, demonstrating its superiority for learning generalizable user preference patterns. Building on this, we empirically demonstrate, for the first time, robust power-law scaling for an LLM that is continually pre-trained on our high-quality, recommendation-specific data. Our experiments reveal consistent and predictable perplexity reduction across multiple synthetic data modalities. These findings establish a foundational methodology for reliable scaling LLM capabilities in the recommendation domain, thereby shifting the research focus from mitigating data deficiencies to leveraging high-quality, structured information.

We propose Meta-Prod2vec, a novel method to compute item similarities for recommendation that leverages existing item metadata. Such scenarios are frequently encountered in applications such as content recommendation, ad targeting and web search. Our method leverages past user interactions with items and their attributes to compute low-dimensional embeddings of items. Specifically, the item metadata is in- jected into the model as side information to regularize the item embeddings. We show that the new item representa- tions lead to better performance on recommendation tasks on an open music dataset.