Datasets:

of-defend
/

reputation-defense-benchmarks

id int64 1 20	brand stringlengths 8 18	defense_type stringclasses 6 values	risk_score int64 80 88	trust_signal_score int64 74 82	search_defense_score int64 74 84	profile_defense_score int64 74 80	review_defense_score int64 74 86	listing_defense_score int64 74 82	overall_defense_index int64 80 82	priority_action stringclasses 5 values	search_results_score int64 74 84	social_profiles_score int64 74 80	review_platforms_score int64 74 86	business_listings_score int64 74 82	threat_type stringclasses 6 values	industry stringlengths 4 21	notes stringlengths 17 30
1	Personal Brand	full-defense	84	80	82	76	86	80	81	Profile Defense	82	76	86	80	Fake Profiles	Personal Brand	Profile impersonation detected
2	Restaurant Chain	review-defense	86	82	84	80	76	82	82	Review Defense	84	80	76	82	Review Attack	Food & Beverage	Coordinated review attack
3	SaaS Platform	search-defense	82	80	76	80	84	82	81	Search Defense	76	80	84	82	Negative Search	SaaS	Negative press ranking
4	Creator Brand	profile-defense	84	78	82	74	86	80	81	Profile Defense	82	74	86	80	Impersonation	Creator Economy	Social impersonation detected
5	E-commerce Brand	full-defense	86	82	84	80	82	76	82	Listing Defense	84	80	82	76	Missing Listings	Retail	Directory gaps identified
6	Healthcare Clinic	listing-defense	84	80	82	80	86	76	81	Listing Defense	82	80	86	76	Missing Listings	Healthcare	Local listing gaps
7	Law Firm	trust-defense	88	76	84	80	84	82	82	Trust Signal	84	80	84	82	Trust Gaps	Legal	Trust signal gaps
8	Tech Startup	full-defense	82	80	78	76	84	82	80	Profile Defense	78	76	84	82	Fake Profiles	Technology	Multiple threat types
9	Hospitality Brand	review-defense	84	80	82	78	74	82	80	Review Defense	82	78	74	82	Review Attack	Hospitality	Negative review cluster
10	Financial Advisor	search-defense	88	78	76	80	84	82	81	Search Defense	76	80	84	82	Negative Search	Finance	Negative content ranking
11	Fitness Brand	full-defense	84	80	82	78	86	80	82	Profile Defense	82	78	86	80	Fake Profiles	Health & Fitness	Profile clone detected
12	Education Platform	trust-defense	82	76	82	80	84	82	81	Trust Signal	82	80	84	82	Trust Gaps	EdTech	Credibility signal gaps
13	Real Estate Agency	listing-defense	86	82	84	80	84	74	82	Listing Defense	84	80	84	74	Missing Listings	Real Estate	Property listing gaps
14	Digital Agency	full-defense	84	80	82	76	82	82	81	Profile Defense	82	76	82	82	Impersonation	Marketing	Agency impersonation
15	Nonprofit Org	search-defense	80	78	74	80	84	82	80	Search Defense	74	80	84	82	Negative Search	Nonprofit	Negative narrative online
16	Insurance Brand	review-defense	86	80	82	80	76	82	81	Review Defense	82	80	76	82	Review Attack	Insurance	Fake review campaign
17	Beauty Brand	profile-defense	82	80	82	74	84	80	80	Profile Defense	82	74	84	80	Fake Profiles	Beauty	Instagram clone profiles
18	Retail Brand	full-defense	84	80	82	78	82	76	80	Listing Defense	82	78	82	76	Missing Listings	Retail	Local listing absent
19	Tech Agency	trust-defense	86	74	82	80	84	82	81	Trust Signal	82	80	84	82	Trust Gaps	Technology	Trust signal weakness
20	Professional Brand	full-defense	84	80	80	78	84	82	81	Profile Defense	80	78	84	82	Impersonation	Professional Services	LinkedIn impersonation

Reputation Defense Benchmarks

Benchmark dataset of 20 reputation defense cases with individual scores for risk, trust signal, search defense, profile defense, review defense, and listing defense — plus threat type classification across industries.

Built by OF-Defend.co.

Dataset Description

This dataset contains benchmark data for the Reputation Defender platform — helping individuals, creators, and businesses monitor, identify, and respond to online reputation risks.

Columns

Column	Type	Description
id	integer	Case ID
brand	string	Brand or individual name
defense_type	string	Type of defense scan run
risk_score	integer	Overall reputation risk score (0-100)
trust_signal_score	integer	Digital trust signal strength (0-100)
search_defense_score	integer	Negative search defense score (0-100)
profile_defense_score	integer	Fake profile defense score (0-100)
review_defense_score	integer	Review defense score (0-100)
listing_defense_score	integer	Business listing defense score (0-100)
overall_defense_index	integer	Overall defense index (0-100)
priority_action	string	Lowest scoring signal to act on first
search_results_score	integer	Search results channel score
social_profiles_score	integer	Social profiles channel score
review_platforms_score	integer	Review platforms channel score
business_listings_score	integer	Business listings channel score
threat_type	string	Primary threat type detected
industry	string	Industry category
notes	string	Defense notes

Defense Types

Type	Description
search-defense	Negative search result detection
profile-defense	Fake profile and impersonation detection
review-defense	Review inconsistency and fake review analysis
listing-defense	Missing business listing gap analysis
trust-defense	Digital trust signal evaluation
full-defense	Complete reputation defense scan

Threat Types

Negative Search Results
Fake Profiles
Review Attacks
Missing Listings
Trust Gaps
Brand Impersonation

Score Interpretation

Score	Status	Action
0-30	Critical	Immediate reputation defense required
31-60	At Risk	Significant defense improvements needed
61-80	Healthy	Monitor and strengthen defense posture
81-100	Excellent	Strong defense — maintain and scale

Usage

import pandas as pd
df = pd.read_csv("reputation_defense_benchmarks.csv")
print(df.head())

Citation

OF-Defend.co. (2026). Reputation Defender. Zenodo. https://doi.org/10.5281/zenodo.22041169

Links

Platform	URL
Website	https://www.of-defend.co
GitHub	https://github.com/OF-Defend/reputation-defender
NPM	https://npmjs.com/package/@of-defend/reputation-defender
PyPI	https://pypi.org/project/reputation-defender
Zenodo	https://doi.org/10.5281/zenodo.22041169
Kaggle	https://www.kaggle.com/datasets/ofdefend/reputation-defense-benchmarks
Medium	https://medium.com/@of-defend
Quora	https://www.quora.com/profile/Of-Defend
SlideShare	https://www.slideshare.net/slideshow/comprehensive-online-reputation-defense-and-brand-protection-strategies/289392094
Pinterest	https://www.pinterest.com/ofdefend/

License

MIT — OF-Defend.co

Downloads last month: 35

Number of rows:

Total file size:

9.36 kB