Patent ID: 7487435

Claim:
A computer-implemented method for conducting an on-line survey, the method comprising: receiving a request for a block of data, the requested block of data comprising computer-readable instructions for displaying an on-line advertisement within a first displayed page, the request originating from a user computer; providing an on-line advertisement to the user computer; replacing links on the first displayed page with links to a page relating to the on-line survey in accordance with a computer-readable instruction contained within the on-line advertisement; retrieving the page relating to the on-line survey in response to a selection of one of the replaced links on the first displayed page, wherein the retrieving step comprises retrieving an invitation to take a survey relating to the on-line advertisement, and providing a link to a second page, wherein the link to the second page corresponds to a link replaced by the selected link of the retrieving step, thereby enabling a user to access an originally intended page and bypass the survey.