Patent ID: 7328272

Claim:
A server apparatus for communicating with a client terminal via a communication network, said server apparatus supplying, in response to a request from the client terminal, visual content including at least one of text data and image data to the client terminal, said server apparatus comprising: a communication section connectable to a client terminal via the communication network; and a processor coupled with said communication section and adapted to: receive, via said communication section, an acquisition request for visual content from the client terminal on the communication network; retrieve, from a database, data of the visual content requested by the client terminal; determine music content or effect tone content to be imparted to the requested visual content in associated relation to specific substance of the requested visual content; retrieve data of the determined music content or effect tone content from a database; and perform control to transmit, via said communication section, the data of the visual content and the data of the music content or effect tone content, retrieved from the databases, to the client terminal on the communication network, wherein said processor determines said music content or effect tone content by performing an analysis of the visual content requested by the client terminal and, on the basis of a result of the analysis, selecting, from among various items of music content or effect tone content contained in the databases, the music content or effect tone content to be imparted to the requested visual content, and wherein said analysis of the requested visual content performed by said processor analyzes at least one of text data and image data of the requested visual content for each of predetermined sections thereof and thereby detects, for each predetermined section, atmosphere suitable for the specific substance of the requested visual content, and whereby music content or effect tone content matching the detected atmosphere is selected for each of the predetermined sections.