Patent ID: 7698171

Claim:
A method of electronic commerce, wherein a user is engaged with a primary offer of a vendor, for facilitating bidding for placement of alternate offers in an alternative payment platform, comprising: presenting, from a facilitator via an electronic display, the primary offer of the vendor; presenting, from the facilitator, via the electronic display alternate payment offers, wherein fulfillment of any one of the alternate offers which were presented entitles the user to receive the primary offer; establishing, via a server, a credit for the primary offer to be paid by the facilitator to the vendor, the credit including a fixed cost related to a retail cost and a variable portion determined when one of the alternate offers is fulfilled; receiving a bid at the alternative payment platform for an opportunity to present one of the alternate offers, wherein the bid is associated with a placement attribute for a presentation of the one of the alternate offers; presenting, from the facilitator via the electronic display, the one of the alternate offers with a placement determined according to the placement attribute; receiving, at the server, an indication of the user's fulfillment of the one of the alternate offers; and paying the credit from the facilitator to the vendor.