Patent ID: 8311996

Claim:
A method comprising: accessing a knowledge base including a plurality of prior search queries for a search engine and corresponding prior search results provided by the search engine; identifying, from the plurality of prior search queries, a plurality of underserved search queries, wherein each of the underserved search queries comprises a search query pattern having a below threshold number of search results; aggregating the plurality of underserved search queries into a for-sale taxonomy category and at least one other taxonomy category, the for-sale taxonomy category including individual underserved search queries that search for items for purchase or sale; selecting a first content creator to generate first targeted content based on attributes of the for-sale taxonomy category, wherein: the first targeted content is tailored to satisfy the individual underserved search queries in the for-sale taxonomy category; and the first content creator is selected using a bidding process for the for-sale taxonomy category based on the for-sale taxonomy category including the individual underserved search queries that search for items for purchase or sale; and selecting a second content creator to create second targeted content for the at least one other taxonomy category, the second content creator being selected using a first-come first-served process.