Patent ID: 7386460

Claim:
A computer-readable medium containing a program for assessing intellectual property asset protection data as part of a system for managing protection and licensing of intellectual property assets, the program comprising: receiving intellectual property asset protection data, wherein the intellectual property asset protection data includes protection data corresponding to a plurality of intellectual property assets, wherein each intellectual property asset is defined and maintained as an asset by the existence of legally-enforceable intellectual property protection rights pertaining to that intellectual property asset, wherein the intellectual property asset protection data further includes data associated with an innovation and described in an innovation disclosure from an innovator associated with the innovation; identifying the innovation as an innovation targeted for utilization by a customer internal to an organization; storing the intellectual property asset protection data in an intellectual property asset protection database including a plurality of intellectual property asset protection data records, wherein the storing further includes storing at least a portion of the data associated with the innovation as intellectual property asset protection data; receiving, through a graphical user interface, intellectual property asset marketing assessment information from a user based at least in part upon user analysis of the intellectual property asset protection data associated with the innovation targeted for utilization by a customer internal to the organization; and responsive to the received intellectual property asset marketing assessment information being associated with an innovation targeted for utilization by a customer internal to the organization, producing, based on the intellectual property asset marketing assessment information and a predetermined threshold, a decision regarding whether to market intellectual property licensing rights for the innovation associated with the intellectual property asset relative to customer utilization in a market external to the organization.