Patent ID: 8176090

Claim:
An information delivering apparatus which delivers content newly stored in an information storing unit to a client, comprising: a personal name information obtaining section which obtains personal name information of the client; an information extracting section which extracts a plurality of pieces of personal name conforming information including the personal name information from the information storing unit; a characteristic information forming section which extracts keyword information which is included in the plurality of pieces of personal name conforming information from the plurality of pieces of personal name conforming information and forms characteristic information; a delivering destination information storing section which stores the characteristic information and delivering destination information to where information including a characteristic shown by the characteristic information is delivered so that the characteristic information is related to the delivering destination information; a conforming information extracting section which calculates a conforming degree for each delivering destination information, wherein the conforming information extracting section calculates the conforming degree for each delivering destination information based on a number of times a keyword included in the characteristic information associated with the delivering destination information stored in the delivering destination information storing section is used in a content to be delivered which is newly stored; and an information delivering section which delivers the content to be delivered to a delivering destination shown by the delivering destination information related to the characteristic information based on the conforming degree.