Patent ID: 6964009

Claim:
A computer implemented method for generating and delivering Web page content comprising media, said method comprising: parsing a URL containing proprietary tags to determine: a content generation procedure to execute and corresponding input to said procedure; dynamic modifications to perform on said media; user profile characteristics; and proxy-cache control; generating a unique final lookup key for said media; checking a media cache, using said final lookup key; if said media exists in said media cache, then passing control to said proxy-cache control; and delivering said media; if said media does not exist in said media cache, then separating dynamic media system tags from content generation control tags; and generating a unique intermediate image lookup key; checking said media cache using said intermediate image lookup key; if said intermediate media exists in said media cache, then using said intermediate media for further processing; if said intermediate media does not exist in said media cache, then generating and caching said media, using said intermediate image lookup key; determining if dynamic processing is required and, if affirmative, then operating upon said media by a dynamic content generator, determining if content type is valid and, if negative, then converting said media automatically to a valid type; customizing said media for specified browser or client attributes using a user profiling system; attaching any specified cache-control directives to a response; and delivering said media.