Patent ID: 8645992

Claim:
A method for the selection and display of content, the method comprising: delivering profile management data from a content display device to a profile management server, where the profile management data is associated with a user profile; receiving ancillary advertisement content at the display device and in response to the profile management data delivered to the profile management server, wherein the ancillary advertisement content is identified based on the user profile; storing the ancillary advertisement content at the content display device for subsequent display in response to trigger data processed by the display device, wherein a different selection of ancillary advertisement content is displayed in response to each subsequent processing of the trigger data by the display device, wherein the selection of ancillary advertisement content is an advertisement; generating feedback data in response to a user interacting with the selection of ancillary advertisement content, the feedback data including seeking activity defining one or more discrete portions of the selection of ancillary advertisement content that were favored or disfavored; updating a feedback profile with one or more new user preferences based on the feedback data indicating the portions of the selection of ancillary advertisement content defined by the seeking activity that were favored or disfavored, and wherein the feedback profile maintains information about the user, primary content previously requested by the user, and subject matter of the portions of advertisements in certain ancillary content previously provided to and observed by the user; and transmitting the feedback profile to the profile management server to update the user profile regarding the one or more new user preferences, wherein future identification of ancillary advertisement content for delivery to the display device is based on the updated user profile.