Patent ID: 8086476

Claim:
A method for conducting targeted advertising using a wireless communications network, the method having a central organizing entity using at least one computer processor, subscribing advertisers, subscribing consumers, and a communications service provider, the method comprising the steps of: a. receiving from the subscribing advertisers, advertising information to be transmitted to a targeted set of the subscribing consumers, and storing said advertising information in the at least one computer processor; b. receiving from the subscribing advertisers, information describing an intended set of recipient consumers, and storing said intended recipient consumers information in the at least one computer processor; c. collecting from the subscribing advertisers, a fee for transmitting the advertising information to the targeted set of subscribing consumers; d. receiving from each of the subscribing consumers over a wireless communications network, first information describing each subscribing consumers' wireless communications identification information, and storing said first information in the at least one computer processor; e. receiving from each of the subscribing consumers over a wireless communications network, second information describing each subscribing consumers' preferences for receiving advertising information, and storing said second information in the at least one computer processor; f. determining from analysis by the at least one computer processor specific subscribing advertisers' advertising information to be transmitted, over a wireless communications network, to a first subset of the subscribing consumers who have identified a desire to receive the specific subscribing advertisers' advertising information; g. transmitting over a wireless communications network the specific subscribing advertisers' advertising information to the subset of subscribing consumers who have identified a desire to receive the specific subscribing advertisers' advertising information; and h. distributing to the subset of subscribing consumers who have received the specific subscribing advertisers' information, a fee for each specific advertising information transmitted to the subset of subscribing consumers.