Patent ID: 8824649

Claim:
A system for optimizing the distribution of advertisement information, comprising: a processor configured to perform operations including: receiving call tracking data generated from telephone calls received by each of a plurality of businesses, the call tracking data including geographical information that identifies locations from which the telephone calls originated and associates each of the telephone calls with a particular one of the plurality of businesses that received the call; for each of the plurality of businesses, generating a probability density function based on the call tracking data, the probability density function for determining a probability that a telephone call will be received by the business in response to advertisement information delivered to a call location, wherein the probability density function expresses probability as a function of distance between the call location and the business; for each of the plurality of businesses, using the probability density function to perform a plurality of simulations that predict calls to be generated in response to a distribution of advertisement information to call locations within a geographic area; and providing results of the plurality of simulations for use in generating an advertisement distribution plan for the geographic area.