Patent ID: 8160916

Claim:
A mobile marketing campaign computer-implemented platform comprising: a mobile service manager comprising an application server that includes a set of subroutines that exchange messages using a plurality of mobile communication channels between the platform and a plurality of mobile devices; an interactive wizard comprising a first graphical user interface having input fields suitable for creating and configuring an interactive campaign targeted to users of the plurality of mobile devices, wherein the interactive campaign comprises a plurality of activities, each activity having a measurable performance metric; a definition module configured to set a budget and one or more objectives for the interactive campaign, wherein each objective is associated with at least one of the measurable performance metrics; an execution module configured to cause the interactive campaign to execute over the plurality of mobile communication channels; and a mobile customer relationship management module comprising: one or more tools configured to analyze a community using different views, wherein the community includes the users of the plurality of mobile devices; a community module configured to distribute content to the users of the mobile devices; and a second graphic user interface configured to link to the community module and, in response to a user action, initiate one or more actions selected from the group consisting of: create the community, edit settings of the community and edit segments of the community.