Patent ID: 7996247

Claim:
An apparatus comprising: (a) a display; (b) a memory; and (c) a processor coupled to the memory and programmed with computer-executable instructions for performing steps comprising: (i) calculating the total estimated expenditure on insurance by zip code, the total expenditure on insurance by zip code calculated by: A. if ratio of automobile owning households to total number of households is greater than a local market ratio, then the total estimated expenditures on insurance by zip code is equal to total number of households times average household expenditures on automobile insurance; and B. if ratio of automobile owning households to total number of households is less than the local market ratio, then the total estimated expenditures on insurance by zip code is equal to total number of automobile owning households times average household expenditures on automobile insurance; (ii) calculating an estimated market share for an insurance provider by zip code; (iii) receiving a desired market share for the insurance provider by zip code; (iv) calculating a year-to-date sale-to-quote ratio by zip code; and (v) calculating the amount of premiums, policies, or quotations needed to achieve the desired market share in the zip code.