Patent ID: 8719056

Claim:
A computerized method for rewarding health behaviors comprising: (a) defining in a computer a plurality of health programs comprising for each health program identifying: (1) identification data for said health program; (2) participation criteria for said health program; and (3) a plurality of health activities for each of said programs selected from the group consisting of: (i) an enrollment activity; or (ii) a participation activity following an enrollment activity; wherein said health programs are selected from the group consisting of: (i) a preventive health program; (ii) a disease management program; (iii) an informational program regarding a health condition; (iv) a health assessment program; (v) a health coaching program; (vi) a health screening program; (vii) an exercise program; (viii) a wellness program: and (ix) a web-based health tool program; (b) associating at said computer a reward with each of said health activities; (c) creating at said computer reward accounts for members of a rewards program; (d) executing at said computer a segmentation process to identify a segment comprising a plurality of members from a member population to target for participation in at least one of said health programs, said members identified for said segment based on an analysis of: (1) member health claim data; and (2) participation criteria for said least one of said health programs; (e) generating at said computer a list of members in said segment; (f) generating at said computer an offer to participate in said at least one of said health programs; (g) after said list and offer to participate are generated, transmitting to each member on said list said offer to participate; (h) receiving at said computer responses from members in said segment to said offer to participate in said least one of said health programs; and (i) updating at said computer said reward accounts for at least one of the following: (1) members in said segment completing an enrollment activity; and (2) members in said segment completing a participation activity that is part of a health activity after completing an enrollment activity; (j) wherein updating said reward accounts comprises issuing points that vary for each completed activity and are redeemable for merchandise, discounts or gift certificates.