Patent ID: 8571942

Claim:
A method of demonstrating an appliance comprising multiple components having corresponding functionalities, a controller coupled to the multiple components to control operation of the multiple components to implement a predetermined cycle of operation performing a physical domestic operation on an article loaded in memory associated with the microprocessor controller, and a user interface coupled to the controller to receive user input and provide output related to the operation of the appliance, the method comprising: loading, into the memory, demonstration software comprising a multimedia presentation comprising a presentation of at least one feature of the appliance; displaying the multimedia presentation on the user interface by executing the demonstration software on the microprocessor controller to provide a presentation of the at least one feature on the user interface; in conjunction with the presentation of the at least one feature on the user interface during the multimedia presentation, demonstrating a functionality of the appliance associated with the at least one feature being presented by operating one or more of the multiple components necessary to demonstrate the functionality, independent of implementing or demonstrating the predetermined cycle of operation and without performing the physical domestic operation on the article; receiving consumer information regarding a consumer viewing the multimedia presentation; and customizing the multimedia presentation in real time based on the consumer information.