Patent ID: 8713472

Claim:
A display apparatus comprising: a display control unit configured to, display in a display area of a screen a first content frame, a second content frame and a third content frame in accordance with one of a forward order and a reverse order of a predetermined order of the content frames, display, according to the predetermined order, the second content frame in the display area and not display the first and third content frames in the display area in a first period, and display, according to the predetermined order, the third content frame in the display area and not display the first content frame in the display area in a second period following the first period in the case where a displayed content frame is scrolled in the forward order in the first period; and a processing unit configured to process in the first period, in the case where a displayed content frame is scrolled in the forward order in the first period, content data of the first content frame to prepare for displaying the first content frame in the display area, wherein an order of displaying the second content frame in the display area follows an order of displaying the first content frame in the display area in a case where a displayed content frame is scrolled in the forward order, wherein an order of displaying the third content frame in the display area follows the order of displaying the second content frame in the display area in a case where a displayed content frame is scrolled in the forward order, and wherein an order of displaying the first content frame in the display area follows the order of displaying the second content frame in the display area in a case where a displayed content frame is scrolled in the reverse order.