Patent ID: 7584847

Claim:
A method of releasably attaching predetermined indicia to an insulating cooler device comprising the steps of: providing a structural member sized and dimensioned in a manner that is structurally compatible with a body of said insulating cooler device and having the predetermined indicia thereon; applying a releasable affixation device to said structural member; and releasably affixing said structural member to a planar portion of said insulating cooler device using said releasable affixation device, whereupon one predetermined indicia is non-destructively exchanged for another predetermined indicia on said body, wherein said applying step comprises the step of applying an elastomeric band as said affixation device, so dimensioned as to extend around a periphery of said structural member, and wherein said elastomeric band is sufficiently elastic to permit attachment of the another predetermined indicia to said insulating cooler device to be secured to a top of said insulating cooler device.