Patent ID: 7904395

Claim:
A method for providing a consumer rating and customer service within a virtual universe, comprising: determining, using a computing device, a consumer habit of a customer in the virtual universe at a start of a consumer session; determining, using the computing device, a consumer rating, based on determining the consumer habit; selectively providing, using the computing device, customer service in the virtual universe based on the consumer rating during the consumer session; tracking the consumer session; calculating a consumer rating for the consumer session using a combination of: a point score for the consumer at a start of the consumer session; a rating corresponding to whether the consumer session was successfully executed using the point score for the consumer at the start of the consumer session; a rating corresponding to whether a real-time customer service representative (CSR) external to the virtual universe was used during the consumer session; and a rating corresponding to whether a purchase was made by the customer during the consumer session; and updating a database with the calculated consumer rating for the consumer session.