Patent ID: 8099317

Claim:
A computer-based mobile marketing and advertising platform comprising: a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the memory includes a set of subroutines that exchange messages using a plurality of different mobile communication channels between the platform and mobile devices; a graphical user interface having input fields suitable for creating and configuring an executable interactive advertising campaign targeted to a target group of mobile device users, wherein the executable interactive advertising campaign comprises a plurality of activities, each activity having a measurable performance metric, wherein the plurality of modules comprises a planning module; an execution module; and a site builder module; the planning module comprising: a definition module for setting a budget and one or more objectives for the executable interactive advertising campaign, wherein each objective is associated with at least one measurable performance metric; and a design module for designing an interactive campaign utilizing a plurality of templates; the execution module comprising: design tools for designing the executable interactive advertising campaign from the interactive campaign design; and operating tools for causing the executable interactive campaign to execute over the plurality of different mobile communication channels selected from the group consisting of a wireless application protocol site, an SMS message, an MMS message, a mobile advertising banner, and an e-mail, wherein the site builder module is accessible using a graphic user interface, wherein at least one of the plurality of activities is accessing a wireless application protocol site built and published using the site builder module, the graphic user interface providing a user with at least one function selected from the group consisting of create a new site, copy an existing site, and clone a model site, the site builder module configured to generate sites for use by the executable interactive advertising campaign.