Patent ID: 8311884

Claim:
An advertisement impression distribution system, comprising: a data processing system comprising one or more processors and data memory, the data processing system operable to generate an allocation plan for serving advertisement impressions, the allocation plan to allocate a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy non-guaranteed demand; where the data processing system includes an optimizer, the optimizer to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions, the relationship defining a range of possible proportions of allocation of the first portion of advertisement impressions and the second portion of advertisement impressions; where the optimizer generates indicia in accordance with maximizing guaranteed demand representativeness, maximizing non-guaranteed revenue, and minimizing under-delivery penalties, where the indicia identify a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve; and where the data processing system outputs the allocation plan including the indicia to control serving of the advertisement impressions in the determined proportions.