Patent ID: 8682746

Claim:
A non-transitory computer readable medium including executable computer program code tangibly stored therein for responding to a request for information regarding a digital media item, said computer readable medium comprising: computer program code for receiving, at an online media store server, a media item information request from a client device concerning a requested media item; computer program code for retrieving, at the online media store server, media item information responsive to the media item information request; computer program code for determining an attribute associated with the requested media item; computer program code for determining whether event information pertaining to the determined attribute is available; if said computer program code for determining determines that event information is available, computer program code for sorting the event information for relevant event information based on user interest or criteria if event information is determined to be available, computer program code for obtaining a reference to the sorted event information, computer program code for returning the media item information and the reference to the event information to the client device if event information is determined to be available; and if said computer program code for determining determines that event information is not available, computer program code for returning the media item information without the reference to the event information if event information is determined not to be available.