Patent ID: 7442674

Claim:
A rinse-off bar or liquid composition for delivery of enhanced visual benefits to the skin with specific optical attributes consisting of: a) from about 0.5% to about 90% by wt. surfactant system comprising C 10 -C 24 fatty acids, alkyl taurates, and oxyalkylene ethers; b) from 0.1 to 35% by wt. of solid particulate optical modifier which exhibits a specific set of optical properties, defined by ΔL, Δa*, Δb*, change in reflectivity and/or change in opacity, and which, in combination with a deposition enhancement system, provides at least 5% change in at least one of said optical properties being targeted when said composition is applied to the skin; c) from 0.1 to 25% by wt. of a deposition enhancement system comprising (i) 0.1 to 10% by wt. of a cationic polyquaternium 6 polymer or polymers having an average charge density of about 6.2 meq/g; and (ii) anionic surfactant and optionally (iii) about 0.1 to 30% by wt. of a granular anionic polymer which is a natural alkaloid polymer which forms precipitate with said cationic polymer or polymers upon dilution and selected from the group consisting of C 10 to C 24 fatty acid soap, alkyl taurates, and mixtures thereof; and d) from about 0.1 % to 90% of a hydrophilic structural dispersant comprising alkylene glycol, maltitol and glycerin; wherein the deposition enhancement system further comprises oil/emollient enveloping/surrounding said optical modifier; and/or comprises oil/emollient which forms an emulsion system in which optical modifier particles are emulsified in the oil/emollient or are enveloped by the oil/emollient during dilution with water.