Patent ID: 8095401

Claim:
A method using a computer for facilitating an on-line bounce back transaction, comprising: receiving a conditional purchase offer to acquire a first product or service from a customer, said conditional purchase offer including a customer-specified price; after receiving said conditional purchase offer, determining whether said conditional purchase offer is to be accepted; when said conditional purchase offer is accepted, determining by said computer whether a bounce back opportunity can be offered to said customer, including identifying at least one supplier-partner that can participate in said transaction; determining, by said computer an order that each supplier-partner can participate in said transaction where there is more than one supplier-partner, wherein said order is determined using a formula for the first 3-6 months as follows: Base City Share+(Premium*Unused Share); transmitting an acceptance of said conditional purchase offer to said customer and a bounce back offer to acquire a second product or service; receiving an inquiry from said customer regarding said second product or service; and generating a bounce back web page with a hyperlink to access a cobranded web site to effectuate a bounce back transaction between said customer and a supplier-partner.