Patent ID: 8869054

Claim:
A method of tracking user interactions, comprising: upon determining that a first user and a second user currently visiting a web-page are discussing at least one of a plurality of elements of the web-page in a real-time textual communication, capturing the real-time textual communication, wherein the plurality of elements includes at least one of graphical elements and textual elements; receiving a request for the web-page from a client device; generating a modified version of the web-page, wherein the modified version of the web-page specifies a first interaction object which includes at least a portion of the captured real-time textual communication and a second interaction object which specifies at least a second real-time communication related to at least one of the plurality of elements of the web-page; and upon determining the modified version satisfies selection criteria, serving the modified version of the web-page to the client device for display to a third user.