Patent ID: 7801541

Claim:
For use in a mobile cellular telecommunications network having a plurality of individually addressable Base Transceiver Stations (BTSs) providing bi-directional signal coverage to a plurality of cellular users who each have a personal cellular telecommunications device and who are within a plurality of predefined geographical areas, a method for executing a multi-user interactive application, the method comprising the steps of: (a) transmitting a Point-to-Multipoint (PTMP) interactive cellular display message at a plurality of BTSs for display on the personal cellular telecommunications devices of each user located within the respective geographical areas of the plurality of BTSs, wherein the multi-user interactive application includes at least one question and answer procedure in which users may select an answer to a question from a plurality of answers; (b) receiving non-voice call response messages from users' personal cellular telecommunications devices in response to the interactive display message; and (c) transmitting a PTMP feedback message at the plurality of BTSs of step (a) for displaying the interactive application related information on the personal cellular telecommunications devices of the users located within their respective geographical areas, wherein the interactive application related information in respect of a question includes at least an analysis of a plurality of said non-voice call response messages received in step (b) in response to the question transmitted in step (a), wherein the analysis of said non-voice call response message is selected from the group consisting of: the most popular answer to the question, a breakdown of the number of users who selected each answer to the question, the total number of users who answered the question, and the number of users who gave a particular answer to the question.