Patent ID: 7188076

Claim:
A computerized system for creating a consumer's “true” consumption profile, comprising: computer implemented means for initially establishing a consumer's self-perceived consumption behaviour profile; computer implemented means for monitoring said consumer's behaviour to create an actual behaviour derived consumption profile; computer implemented means for comparing said consumer's self-perceived consumption behaviour profile with the consumer's actual behaviour derived consumption profile to identify consistencies and inconsistencies; and computer implemented means for creating a consumer's “true” consumption behaviour profile based on the consumer's self-perceived consumption behaviour profile, and the consumer's actual behaviour derived consumption profile and a consumer's reaction when presented with said consistencies and inconsistencies; computer implemented means for attributing a weighting to the consistencies and inconsistencies existing between the consumer's self-perceived consumption behavior profile with the consumer's actual behavior derived consumption profile; and computer implemented means for entering said consumer's reaction to said consistencies and inconsistencies wherein said means for comparing said initial consumer profile with the tracked behavior of said consumer further includes means for logging consistencies and inconsistencies between said initial consumer profile and the tracked behavior of said consumer in a reaction log.