Patent ID: 8533581

Claim:
A method of testing the efficacy of a seal, including: receiving a request that includes a domain; determining that the domain is subject to testing; responding to the request by sending a value that the domain is subject to a determination of click-through ratios based on a presence of a security seal displayed with a link representative of the domain; receiving information based upon the number of times the link was displayed with the security seal and the number of times the link was displayed without the security seal and upon the number of times the link was selected when the security seal was displayed and the number of times the link was selected when the security seal was not displayed; determining a first click-through ratio based upon the number of times the link is clicked on and displayed with the security seal, and a second click-through ratio based upon the number of times the link is clicked on and displayed without the security seal; based upon the information received, determining that the number of times the link was clicked is statistically dependent on the number of times the link was displayed with the security seal and upon the number of times the link was displayed without the security seal.