Patent ID: 8782691

Claim:
A method of time shifting advertising of a video service, comprising the steps of: generating a private profile for a viewer based upon private play history of a receiver associated with the viewer; generating a shared profile for the viewer in the receiver based upon a shared play history of the receiver and a user-selected level of privacy; transmitting the shared profile to a service provider; receiving one or more predetermined advertisements, each of the one or more advertisements including meta data, and each of the received one or more predetermined advertisements being selected based on the shared profile; selecting and storing a subset of the predetermined advertisements in the receiver based upon the meta data and the private profile; receiving a program from the service provider; storing the received program in a video storage device; accepting a command to replay the stored program; selecting a targeted advertisement from the stored subset of the predetermined advertisements based upon the meta data and the private profile, wherein selecting the targeted advertisement is based upon one or more previous replays of the stored program; and replaying stored program with the targeted advertisement.