Patent ID: 8732006

Claim:
A method comprising: performing in one or more computers operations comprising: identifying custom ad content; identifying ad contact information to be presented along with the custom ad content in a printed publication; identify a standard form for the ad contact information; populating the standard form with the identified ad contact information; combining the populated standard form and the custom ad content to form a print ad for publication; receiving input selecting to activate a plurality of tracking mechanisms associated with the print ad, each of the plurality of tracking mechanisms configured to track contacts with a sponsor of the print ad that are initiated using a different portion of the identified ad contact information; providing the print ad to a publisher; tracking an effectiveness of the print ad based at least in part on the use of plural different parts of the ad contact information including determining a most effective portion of the ad contact information in terms of its propensity to be used to contact the sponsor of the print ad; and reporting the effectiveness of the print ad including reporting the most effective portion.