Patent ID: 8504905

Claim:
A computer-implemented method of selecting an audience segment from a pool of tracked entities based on a composite index indicating an aggregate similarity of the audience segment to an archetypical audience, the computer-implemented method comprising: receiving user input indicating the archetypical audience; displaying on a device a graphical representation illustrating an inter-relationship between a value for a composite index and a value for an audience segment size; receiving a second user input indicating a goal for a trade-off between the composite index and the audience segment size via a manipulation of the graphical representation; assembling the audience segment, consistent with the goal for a trade-off, by selecting tracked entities from the pool of tracked entities; determining the value for the composite index and the value for the audience segment size for the audience segment; and displaying the value for the composite index and the value for the audience segment size, in association with the graphical representation illustrating the interrelationship between the value for the composite index and the value for the audience segment size.