Patent ID: 7822753

Claim:
A method of displaying search results of a search based on a ratings history in a browser interface of a playback software application comprising: recording at least one first rating provided by a first user corresponding to a plurality of first content, and a plurality of second ratings provided by a plurality of second users corresponding to the plurality of first content on a server; displaying at least one searched rating provided by the plurality of second users corresponding to second content according to a level of affinity between the first user and each of the plurality of second users when the first user searches for the second content on the server; and comparing the plurality of first ratings and the plurality of second ratings to determine the level of affinity between the first user and each of the plurality of second users; wherein comparing the plurality of first ratings and the plurality of second ratings comprises comparing level numbers of the plurality of first ratings with level numbers of the plurality of second ratings; wherein the level of affinity is determined by the server according to the plurality of first ratings and the plurality of second ratings for the first content; and wherein displaying the plurality of third ratings according to the level of affinity between the first user and each of the plurality of second users comprises displaying fourth ratings of the plurality of third ratings provided by third users of the plurality of second users having high affinity with the first user before displaying fifth ratings of the plurality of third ratings provided by fourth users of the plurality of second users having low affinity with the first user.