Patent ID: 8150425

Claim:
A method of periodically merchandizing content to subscribers of mobile stations in a cellular network, comprising: receiving subscriber and mobile station information from the subscribers through the mobile stations; periodically determining which subscribers have added functionality to their respective mobile stations; creating a first list of subscribers with mobile stations with added functionality; determining whether the subscribers on the first list have previously purchased content; in response to determining that any of the subscribers on the first list has previously purchased content, then identifying compatible content based on the subscriber's previously purchased content and the added functionality of the mobile station; creating a second list of compatible content based on the previously purchased content of each subscriber on the first list and the added functionality of the mobile station being used by each subscriber on the first list; and communicating an offer of said compatible content to the mobile station of each subscriber on the first list on a periodic basis by the cellular network; creating a database, by a network processor, that identifies previous downloads by each of the subscribers on the first list; creating a list of favorites based on the previous downloads; and periodically communicating the list of favorites to the mobile station of each subscriber on the first list.