Patent ID: 7554681

Claim:
A platform-independent, networked system for enabling geographically-spaced common-brand users to publish locale-specific, brand-controlled messages, the networked system comprising: platform-independent means for creating digital, plate-ready macrotemplates, central storage means for storing the macrotemplates, means for authorizing selective access to the macrotemplates, ubiquitous means for continually monitoring and controlling macrotemplate access and alteration, means for accessing the macrotemplates, means for publishing information compiled upon the macrotemplates, and a communication network, the central storage means comprising a user data store and a publisher data store, the means for authorizing selective access to the macrotemplates authenticating the user's credentials against the user data store, the authenticated user's credentials providing selective access to the macrotemplate, the created macrotemplates each comprising a plurality of digital, plate-ready microtemplates, the microtemplates comprising at least one brand template and at least one message template, the means for authorizing selective access to the macrotemplates enabling select users to edit a select microtemplate, the select microtemplate being selected from the group consisting of the brand template and the message template, said means for continually monitoring and controlling macrotemplate access and alteration continually monitoring and controlling macrotemplate access, content, and distribution, the means for publishing information compiled upon the macrotemplates enabling the user to select a publisher, the publisher being selected from the publisher data store, the communication network enabling the user to electronically send a finalized macrotemplate to the selected publisher, the finalized macrotemplate being output to the selected publisher for publication, the networked system thus enabling geographically-spaced common-brand users to publish locale-specific, brand-controlled messages.