Patent ID: 8265457

Claim:
A method, comprising: accessing, by an application executed by a processor, an edit decision list and at least one output specification specifying an output format compatible with a media delivery channel in response to receiving a request for media content, wherein the edit decision list comprises at least one instruction to generate the media content using one or more base media files and an instruction identifying a generic format for the media content, wherein the media content comprises audiovisual content to be provided via the media delivery channel; applying, by the application, the at least one output specification to the edit decision list, wherein applying the at least one output specification comprises replacing the instruction identifying the generic format with an instruction identifying the output format specified in the at least one output specification; executing, by the application, the edit decision list according to the applied output specification to generate the media content in an output format compatible with the media delivery channel; and providing, by the application, the media content via the media delivery channel.