Patent ID: 8589802

Claim:
An access node comprising: a processor; and memory storing instructions that, when executed by the processor, configures the access node to: grant a telecommunication device access to a content provider over a telecommunication network, the content being in the form of a first webpage comprising one or more ad spaces for displaying banner ads uploaded from banner ad providers when said webpage is displayed on said telecommunication device, wherein the access node is configured to grant access to the content as a function of whether the content provider permits the access node to modify at least one of the one or more ad spaces, wherein granting access comprises: forwarding a request for the first webpage sent by the telecommunication device to the content provider, receiving the first webpage from the content provider, said first webpage comprising the one or more ad spaces for the banner ads inserted by the content provider, verifying that at least one first ad space of the one or more ad spaces has been tagged by the content provider with an indication identifiable by the access node giving said access node control over said first ad space, modifying the first webpage to include in the first ad space a banner ad selected by the access node, when the first ad space is tagged with such an identifiable indication, forwarding the modified first webpage for subsequent display of said first webpage on the telecommunication device, thereby granting said telecommunication device access to the content provider, sending a request to the content provider for tagging at least one ad space with the identifiable indication in any webpage that the content provider forwards subsequently to the first webpage to the telecommunication device.