Patent ID: 8441468

Claim:
An image display apparatus, comprising: video signal processing means for performing a predetermined video signal process to improve picture quality, on a plurality of original frames along time base; display means for displaying a video image based on a video signal subjected to the video signal process, wherein the display means is a hold-type display, and the video signal processing means includes: interpolation position setting means for converting a frame rate of a video signal by inserting N interpolation frames between original frames neighboring each other along a time base, where N is an integer having a value of 1 or greater, the N interpolation frames being obtained from video images in the neighboring original frames by unequally dividing a magnitude of a video image motion vector between two such neighboring original frames into (N+1) portions so that interpolation positions, along the time base, of the video images in the N interpolation frames deviate from interpolation positions that would be obtained by equally dividing, into the (N+1) portions, the magnitude of the video image motion vector between the two neighboring original frames; and black inserting processing means for performing a black inserting process for inserting a black display area into a display screen in the display means according to at least one of substance of a video signal in the original frame and brightness of viewing environment for user.