Patent ID: 8725553

Claim:
A system comprising: a computer apparatus including a processor and a memory; and a software module stored in the memory, comprising executable instructions that when executed by the processor cause the processor to: input information associated with a type of an automated teller machine (ATM) in a graphical user interface; provide a map associated with the ATM based on the inputted information; divide the map into a first geographic area and a second geographic area, the first geographic area being defined by an ATM location positioned a first distance from the ATM and the second geographic area being defined by a banking center location positioned a second distance from the ATM, wherein the second geographic area is greater than the first geographic area: determine a value attributable to an automated teller machine (ATM) the ATM based at least partially on financial account information of ATM users and non-ATM users that reside in the first geographic area or second geographic area and an indirect revenue calculated as the sum of (i) a retention premium comprising the percentage difference in the retention rate of ATM users and the retention rate of non-ATM users over a period of time, wherein the ATM users comprise users that have used the ATM at least once during the period of time and the non-ATM users comprise users that have never used the ATM during the period of time, (ii) a cross sale premium comprising a percentage difference of sales of financial accounts, loans, or non-financial products to existing ATM users and sales of financial accounts, loans, or non-financial products to existing non-ATM users over the period of time, wherein the existing ATM users comprise ATM users that have been financial institution customers for longer than the period of time and the existing non-ATM users comprise non-ATM users that have been financial institution customers for longer than the period of time, and (iii) a new sale premium comprising a percentage difference of sales of financial accounts, loans, or non-financial products to new ATM users and sales of financial accounts, loans, or non-financial products to new non-ATM users over the period of time, wherein the new ATM users comprise ATM users that have become new financial institution customers during the period of time and the new non-ATM users comprises non-ATM users that have become new financial institution customers during the period of time and at least one of a functionality type indicating whether the ATM is fully functional or not fully functional, approach type indicating that the ATM is a walk up ATM, or deployment type indicating whether the ATM is free standing or not free standing; and maintain the ATM in the first geographic area or second geographic area based on the value attributable to the ATM.