Patent ID: 8745135

Claim:
A method comprising: detecting, by a server, a scheduled collaboration session in a social network, the scheduled collaboration session to occur at a time in the future, and wherein a collaboration session comprises real-time audiovisual communication among participants across a network; detecting a first plurality of participants expected to attend the scheduled collaboration session; automatically determining a subject matter of the scheduled collaboration session; automatically determining one or more first key words from the subject matter of the scheduled collaboration session; updating the profiles maintained in the social network for the first plurality of participants expected to attend the scheduled collaboration session based on the one or more first key words, the updating to include refining an area of expertise indicated in the profiles of the first plurality of participants expected to attend the scheduled collaboration session to reflect the one or more first key words; detecting that the scheduled collaboration session is currently taking place; detecting a second plurality of participants currently attending the collaboration session currently taking place; monitoring audiovisual content being introduced by each participant in the collaboration session currently taking place across the network; automatically determining one or more second key words from the content being exchanged across the network; and repeatedly updating profiles maintained by the social network of participants attending the collaboration session currently taking place using the one or more second key words in response to changing content from each participant of the collaboration session and changing participants attending the collaboration session.