Patent ID: 8525769

Claim:
A liquid crystal display apparatus, comprising: color filters arranged on a display section such that a plurality of sub-pixels arranged two-dimensionally correspond to four components of a red component, a green component, a blue component, and a white component; a display signal voltage application circuit configured to apply a display signal voltage to a pixel electrode of each of the sub-pixels; a common voltage application circuit configured to apply a common voltage to a common electrode of said each of the sub-pixels; and a polarity inversion circuit configured to invert a polarity indicating a magnitude relationship between a pixel electrode voltage determined based on the display signal voltage that is applied to said each pixel electrode, and the common voltage that is applied to the common electrode on a sub-pixel-by-sub-pixel basis, wherein the polarity inversion circuit: treats successive sub-pixels of an odd number of three or more arranged in a first row of the display section as a unit, and divides the first row into a plurality of units, defines an inversion pattern in which polarities of adjacent sub-pixels in each unit are different from each other, and sets said each unit to have the same inversion pattern, and makes the polarity of at least one of the sub-pixels arranged in the first row of the display section the same as the polarity of one of two sub-pixels on either side of the at least one of the sub-pixels having the same color as the at least one of the sub-pixels, and different from the polarity of the other of the two sub-pixels, wherein the sub-pixels of the same color appear every four sub-pixels along a row direction.