Patent ID: 7371275

Claim:
In an improved flexible polyvinyl chloride composition that resists UV light induced yellowing and mechanical degradation, the polyvinyl chloride composition having a coated titanium dioxide white pigment in an amount ranging from about 0.5 to about 15 parts by weight per 100 part of the polyvinyl chloride, wherein the improvement comprises the titanium dioxide base pigment having a carbon black undertone of at least 16, having a coating of 1.2 to 10 wt. % silica and 0.5-5 wt. % alumina, based on the total weight of the coated pigment, and the coated pigment having a UV absorption at 340 nm of at least 0.40, a vinyl undertone of at least 0.023, a vinyl tint strength of at least 80 and an acid solubility of no greater than 12 wt. % based on the total weight of the coated pigment.