Patent ID: 7956876

Claim:
A drive method of a display device, comprising: a step of (i) generating predetermined plural sets of output video data supplied to a pixel, in response to each input cycle of inputting input video data to the pixel, the plural sets of output video data being generated for driving the pixel by time division, the drive method further comprising a step of: (ii) prior to or subsequent to the step (i), correcting correction target data which is either the input video data or the plural output video data, and predicting luminance at which the pixel reaches at the end of a drive period of the correction target data, the drive period being a period in which the pixel is driven based on the corrected correction target data, the step (i) including sub steps of: (I) in case where the input video data indicates luminance lower than a predetermined threshold, setting luminance of at least one of the plural sets of output video data to be at a value within a luminance range for dark display, and controlling a time integral value of the luminance of the pixel in periods in which the pixel is driven based on the plural sets of output video data, by increasing or decreasing luminance of at least one of remaining sets of output video data; and (II) in case where the input video data indicates luminance higher than the predetermined threshold, setting at least one of the plural sets of output video data to be at a value within a luminance range for bright display, and controlling a time integral value of the luminance of the pixel in periods in which the pixel is driven based on the plural sets of output video data, by increasing or decreasing the luminance of at least one of the remaining sets of output video data, the step (ii) including sub steps of: (III) correcting the correction target data based on a prediction result, among past prediction results, which indicates luminance that the pixel reaches at the beginning of a drive period of the correction target data; and (IV) predicting luminance at the end of the drive period of the correction target data of the present time, at least based on the prediction result indicating the luminance at the beginning of the drive period and the correction target data of the present time, among the past prediction results, past supplied correction target data, and the correction target data of the present time.