Patent ID: 8913726

Claim:
A non-transitory computer readable storage medium with an executable program stored thereon for presenting user-selectable multimedia content via an electronic resource, wherein the program instructs a processor to perform the following steps: receive information indicative of a selection of a first multimedia content by a first user; receive information indicative of the first user associating the first multimedia content with a second user; receive information indicative of the first user initiating a first telephone call to a computing device of the second user, wherein the first multimedia content is included in the first telephone call; cause the first multimedia content to be stored on a memory of the computing device of the second user and to be presented on an electronic display of the computing device of the second user, wherein the first multimedia content is presented upon initiation of the first telephone call by the first user and during a pre-answer stage before the second user answers the first telephone call; and upon the second user answering the first telephone call, terminate presentation of the first multimedia content on the electronic display of the second user's computing device, wherein the first multimedia is presented on the electronic display of the computing device of the second user directly from the memory upon receiving indication of initiating subsequent telephone calls.