Patent ID: 8717268

Claim:
A display device comprising: a display element including a plurality of pixels, each of the plurality of pixels being constituted by a plurality of picture elements, the plurality of picture elements of each of the plurality of pixels being arranged in two rows and arranged in two or more columns, at least one pair of the picture elements in a direction of the two or more columns are different colors from each other; a gate wiring common to the plurality of picture elements; and a source wiring arranged perpendicular or substantially perpendicular to the gate wiring and arranged to perform image display using inversion driving in which an image display signal is provided to the picture elements that are connected to the gate wiring which is sequentially selected, at a different polarity than a polarity of an immediately previous frame; wherein an effective value relative to the image display signal of picture elements belonging to one of the two rows changes as a result of the inversion driving of picture elements constituting another pixel disposed longitudinally adjacent to the one row; and an arrangement of the picture elements in each of the plurality of pixels is such that: when a luminance of the picture elements belonging to the one of the two rows changes in a decreasing direction as a result of the inversion driving of the picture elements constituting the another pixel disposed longitudinally adjacent, a total value of an index representing a brightness of the picture elements belonging to the one of the two rows is larger than a total value of an index representing a brightness of the picture elements belonging to the another row; and when the luminance of the picture elements belonging to the one of the two rows changes in an increasing direction as a result of the inversion driving of the picture elements constituting the another pixel disposed longitudinally adjacent, the total value of the index representing the brightness of the picture elements belonging to the one of the two rows is smaller than the total value of the index representing the brightness of the picture elements belonging to the another row.