Patent ID: 8207819

Claim:
A system for displaying product information on a product display in a store, the system being comprised of: an in-store communication network positioned about said store, said in-store communication network being in operative communication with a printer; at least one product display positioned within said store, wherein each said at least one product display comprises at least one display surface; a rewritable paper positioned about said at least one display surface; said printer positioned on said rewritable paper; whereby a system controller wirelessly communicates a command through said in-store communication network to said printer to print said product information pertaining to at least one product displayed on said at least one display surface; whereby said printer prints said product information upon said rewritable paper creating printing information; whereby said printer communicates said printing information to said system controller; and the system controller positioned into operable connection to said printer whereby said system controller comprises a database of said product information; wherein said system controller is configured to: select said product information; locate said printer within said store; send the product information to said printer; and control the printing and erasure of said product information by said printer on said rewritable paper; and wherein the in-store communication network commands said printer to erase said product information pertaining to said at least one display surface; whereby said printer erases said product information upon said rewritable paper creating erasing information, whereby said printer communicates said erasing information to said system controller.