Patent ID: 8918126

Claim:
A method of providing multimedia ring back (“MMRB”) for a voice-call (“VC”), comprising: in response to an indication that a caller is inviting a callee to join a voice-call with said caller, invoking said MMRB for VC service; in response to said invoking: generating a Request media message; communicating said Request media message to a multimedia-resource management module; receiving a Response media message having a reference to a selected multimedia-content resource, wherein said reference identifies a multimedia-content resource hosted on a multimedia distributor; communicating to said caller, an Unstructured Supplementary Service Request (USSR) that includes said reference, wherein said caller (i) uses the reference to connect to said multimedia distributor, and (ii) initiates a multimedia communication session with said multimedia distributor, wherein said multimedia communication session proceeds in parallel with an ongoing voice-session establishment process; in response to a message indicating acceptance of said voice-call by said callee, ending said multimedia communication session, and initiating said voice-call between said caller and said callee; and in response to an indication from said caller, and upon receiving a signal indicating that said voice-call has been terminated, establishing a multimedia communication session between said caller and said multimedia distributor for said selected multimedia content resource to facilitate further information or service acquisition associated with said selected multimedia content resource.