Patent ID: 8838647

Claim:
An apparatus comprising: an individual identifier module that automatically identifies one or more individuals as currently within a perceiving range of an output device receiving input from a media player, the media player for playing media content in one or more of an audio and a visual format, the one or more individuals automatically identified without user input, the perceiving range comprising an area wherein content played by the media player is perceivable to the one or more individuals, wherein the individual identifier module automatically identifies one or more individuals based on input from an observation device and wherein identifying one or more individuals comprises automatically determining at least an approximate age of each of the one or more individuals that lack a previously created profile based at least in part on actions indicative of age, wherein automatically determining at least an approximate age of each of the one or more individuals is determined without user input and based on information from the observation device; a profile creation module that automatically creates a new profile in response to determining that a profile associated with the one or more individuals does not exist, the new profile automatically created without user input, wherein the new profile comprises at least an approximate age as determined by the individual identifier module; a profile selection module that selects at least one profile associated with the one or more individuals, the at least one profile comprising one or more of media usage information and content restriction rules for controlling available media selection, the content restriction rules based at least on age; and a media control module that controls media that is available for selection on the media player based on the media usage information and the content restriction rules of the at least one profile identified by the profile selection module, wherein the media control module automatically controls access to media based on an approximate age corresponding to the identified at least one profile without user input, wherein said modules comprise one or more of logic hardware and executable code, the executable code stored on one or more non-transitory computer readable storage media.