Patent ID: 8452706

Claim:
A computer-implemented method comprising: providing a computer processor executing computer readable instruction code structured to cause the computer processor to: provide an online banking graphical user interface to a computer accessible to a user wherein the online banking graphical user interface comprises financial account information relating to one or more features for each of a first and a second financial account that are respectively provided by a first and a second financial institution, wherein the online banking graphical user interface is maintained by the first financial institution, wherein the first financial institution is different than the second financial institution, and wherein the user is the holder of the first and the second financial account respectively provided by the first and the second financial institutions; receive information regarding one or more financial products associated with the first financial institution; compare one or more features associated with one or more financial products associated with the first financial institution to one or more features of the second financial account provided by the second financial institution; determine an offer for, at least, one of the one or more financial products associated with the first financial institution based at least partially on the comparison, wherein the determining the offer is based at least partially on determining a benefit provided by the, at least, one of the one or more financial products that is not provided by the second financial account provided by the second financial institution; and display the offer, via the online banking graphical user interface, wherein the offer comprises the comparison of the one or more features of the, at least, one of the one or more financial products associated with the first financial institution to the one or more features of the second financial account provided by the second financial institution.