Patent ID: 7827162

Claim:
A system for using a package to generate at least one downloadable digital media content asset, comprising: a package generator configured to generate the package, the package including: metadata content having a plurality of attributes; information identifying a plurality of data files, each of the plurality of data files including media content, wherein one or more of the plurality of attributes for the metadata content includes associated tag and associated data, and wherein at least one or more of the plurality of attributes for the metadata content includes information influencing how the media content in the plurality of data files can be processed to generate one or more digital media content assets; and a digital media asset server configured to receive the package and generate the one or more digital media content assets using at least a portion the metadata content in the package and at least a subset of the plurality of data files identified by the information in the package, and wherein the processing to generate the one or more digital media content assets is dependent on the information influencing how the media content in the plurality of data files can be processed, wherein two or more of the plurality of data files are combined to form a single electronic file when generating at least one of the one or more digital media content assets, and wherein, using the plurality of files within the same package, two or more of the one or more digital media content assets are able to be generated by the digital media asset server, whereby the media content assets being generated from the plurality of files within the same package are able to different and thus tailored for different users.