Patent ID: 8909542

Claim:
A method for tracking brand interactions using a computer system, the method comprising: receiving, by the computer system, information defining a loyalty program including a plurality of predefined brand interactions, the information associating each respective predefined brand interaction of the plurality of predefined brand interactions with a corresponding process executed by at least one discrete source system different from the computer system, the plurality of predefined brand interactions including at least one social media interaction and at least one purchase interaction; receiving, by the computer system, a first indication of a first interaction defined within the plurality of predefined brand interactions from a first source system, the first indication associating a brand enthusiast with the first interaction; receiving, by the computer system, a second indication of a second interaction defined within the plurality of predefined brand interactions from a second source system different from the first source system, the second indication associating the brand enthusiast with the second interaction; and recording, by the computer system, an association between the brand, the first interaction, the second interaction and the brand enthusiast.