Patent ID: 8438055

Claim:
In a system comprising a network, a source communication device, a first destination communication device and an intermediary connected to the network, a method for providing advertising content to a first recipient associated with the first destination communication device and for incentivizing a subscriber associated with the source communication device comprising: receiving a first profile, at the intermediary, including a set of demographic requirements related to at least one advertiser of a group of advertisers; receiving a second profile, at the intermediary, including a set of demographic data related to the subscriber; deriving a match condition, by the intermediary, between the first profile and the second profile; determining, at the intermediary, if the subscriber is a first qualified subscriber based on the match condition; conditioning, at the intermediary, a set of endorsement opportunities on the match condition; transmitting a incentive program to the first qualified subscriber, at the source communication device, for each endorsement opportunity of the set of endorsement opportunities; communicating the set of endorsement opportunities to the qualified subscriber at the source communication device; receiving, at the intermediary, a selection of at least one endorsement opportunity from the set of endorsement opportunities from the qualified subscriber; transmitting, from the intermediary, a first endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content; transmitting a first content communication between the first source communication device and the first destination communication device; transmitting the first endorsement tag from the source communication device to the destination communication device; receiving, at the intermediary, a signal from the destination communication device, through execution of the first endorsement tag, to transmit the advertising content; transmitting the advertising content to the destination communication device; and, incentivizing the first qualified subscriber according to the incentive program.