Patent ID: 8328027

Claim:
An apparatus for self-facing retail merchandise in a retail environment, comprising: a pusher body, the pusher body including a curved concave pusher face configured for contacting retail merchandise; a mounting plate, the mounting plate having a bottom surface and a top surface, wherein a section of the bottom surface defines a mounting surface configured for contact with a planar retail support structure, and wherein a first portion of the top surface of the mounting plate is configured for sliding contact with a bottom surface of the pusher body and is not parallel with the mounting surface of the mounting plate; a spring acting upon the pusher body and the mounting plate, the pusher body being movable toward and away from the mounting plate through extension and retraction of the spring, the pusher body movable toward and away from the mounting plate; at least one removable fastener adapted to secure the mounting plate directly to the retail environment, the at least one removable fastener having a top surface that is flush with a second portion of the top surface of the mounting plate when the at least one removable fastener is installed in the mounting plate such that retail merchandise simultaneously slidingly engages the top surface of the mounting plate and the top surface of the at least one removable fastener, and wherein the at least one removable fastener extends through both the second portion of the top surface and the bottom surface of the mounting plate; and wherein the mounting plate has a first section and a second section extending rearwardly away from the first section at an obtuse angle such that the pusher body will encounter the second section first as it approaches the mounting plate, the second section having a length longer than the first section, and wherein the mounting plate includes first, second, and third downwardly facing discrete contact surfaces for contacting the planar retail support structure, the first surface provided on the first section, the second and third surfaces provided on the second section.