Patent ID: 8496532

Claim:
A method comprising: notifying a first group of a plurality of players of a computer-implemented game that each member of the first group is to receive an incentive reward based on a level of influence of the first group over a physical location being greater than a level of influence of a second group of the plurality of players over the location, wherein the level of influence of the first group is calculated based on a contribution of the first group toward an operator of the location meeting a sales goal and the level of the influence of the second group is calculated based on a contribution of the second group toward the operator of the location meeting the sales goal; determining that the level of influence of the first group over the location is greater than the level of influence of the second group over the location; providing the incentive reward to the first group based on the determined level of influence of the first group over the location being greater than the level of influence of the second group over the location, the providing of the incentive reward including: retrieving an image associated with at least one of the plurality of players of the first group from a profile associated with one of the plurality of players, the profile being stored at a social networking system, the game networking system being operated by a first party, the social networking system being operated by a second party; and overlaying the image over a graphical representation of the location on a graphical representation of a geographical map associated with the location, wherein the providing of the incentive reward to the first group is implemented by a processor.