Patent ID: 7856360

Claim:
A system for providing a service to venues where people aggregate, said system comprising members associated with an organization for processing and transmitting information to said venues, said members or non-members, said members having mobile communication devices, said system requiring at least one member to attend a venue, said system comprising: a data processor, said data processor: (1) receiving real-time data comprising information about a venue or attendees at said venue from a mobile communication device of at least one member presently or recently at said venue; and (A) processing said real-time data by (a) correlating said information about said attendees at said venue with trait information of said member on said data processor, or (b) combining real-time data from a plurality of members, when said data processor receives real-time data comprising information about said attendees at said venue from a mobile communication device of at least a second member presently or recently at said venue; said processing to provide processed data comprising a demographic of said attendees at said venue; and communicating to a recipient said processed data; (B) communicating to a recipient said real-time data comprising a demographic of said attendees at said venue; or (C) combining real-time data comprising a characteristic of said venue from a plurality of members to provide a combined characteristic of said venue, when said data processor receives real-time data comprising a characteristic of said venue from mobile communication devices of a plurality of members presently or recently at said venue; and communicating to a recipient said combined characteristic of said venue; or (2) comprising information of a reward; performing in the following order: prior to a member being in a venue, informing said member of said reward that is receivable upon said member indicating in real time said member's presence in said venue; receiving said indicating from a mobile communication device of said member, whereby said reward becomes receivable; processing said indicating to provide processed data comprising (A) the real-time location of said member, (B) a trait of said member, wherein said data processor comprises said trait, (C) a demographic of attendees at said venue, wherein said data processor comprises said demographic of attendees at said venue, or (D) a combined characteristic of said venue, wherein said data processor comprises said combined characteristic of said venue; and communicating to a recipient said processed data.