Patent ID: 8671440

Claim:
A method, executed in an application server, of personalizing a multimedia service for a first user, wherein said first user has registered a first media player in a multimedia network, comprising the following steps: receiving, from the first media player, a first user preference message, comprising a content of a code and at least one identity, wherein said code has been displayed on a second media player, decoded, registered with a second identity and read by said first media player via a visual interface of the first media player, and wherein said at least one identity is a first identity, with which said first media player is registered, and said second identity, wherein said first identity is an individual identity and said second identity is a group entity, creating or updating at least one user preference data record, each linked to by one of said at least one identity, on a basis of said content of said code, and personalizing said multimedia service, according to one of said at least one user preference data record linked to by one of said at least one identity.