Patent ID: 8326684

Claim:
A system connected to a network for publishing a sponsor-comment on a display together with content of a publisher that is associated with a particular file, comprising: one or more servers each having a processor; a code segment included in each of a plurality of files; a database configured to relate a plurality of keywords with one or more sponsors; a plurality of modules executing in one or more of the processors and including: a registration module operative to register one or more channels of the publisher, each said channel including at least one of the plurality of files; a keyword alert module operative to monitor the publisher-content in the registered channels so as to identify a keyword in the files of the registered channels; a message construction module configured to respond to the keyword alert module with a message constructed so as to include the identified keyword and at least identify the publisher-content associated with the particular file; a communication module operative to provide the message to the one or more sponsors and to receive the sponsor-comment across the network; and a comment management module operative to selectively associate the sponsor-comment with the particular file in accordance with at least one criterion accessible to one or more of the servers, wherein the code segment executes, upon opening each respective file using a browser on a client machine, so as to cause the browser to include in the display the sponsor-comment together with the publisher-content.