Patent ID: 8301561

Claim:
A computer-implemented method of executing a reward redemption transaction, comprising the steps of: a. a reward server computer storing a reward account comprising reward points previously awarded to a user, the reward points having a variable par value equivalent to an amount that the reward server computer will convey upon surrender of the reward points; b. a product provider offering to sell a product to the user at a discounted price equivalent to a reference price minus a discount amount, wherein the product will be paid for at least partially by redeeming reward points from the reward account, wherein the discount amount varies inversely as a function of the par value of the reward points; c. the user requesting a transaction server computer to facilitate the user in obtaining the product by redeeming at least some of the reward points towards at least partial payment for the product; d. the reward server computer conveying to the transaction server computer the par value of the redeemed reward points; e. the transaction server computer conveying consideration to the product provider equivalent to the discounted price of the product; and f. the product provider causing the product to be conveyed to the user.