Patent ID: 8280416

Claim:
A software component embodied on a non-transitory computer-readable storage medium for repeatedly controlling movement of a single static advertisement image on a mobile terminal, the mobile terminal comprising a display area and a processor, the software component comprising processable instructions defining movement of the single advertisement image relative to the display area, wherein the instructions comprise panning instructions for modifying the position of the single advertisement image across or around the display area, said instructions being wirelessly transmitted to the mobile terminal and the processor being arranged to process said instructions in order to re-position the single advertisement image within the display area, wherein said instructions are included in a script file and the single advertisement image is included in an image file different than the script file such that the moving advertisement image is embodied as a combination of the image file and the script file, and wherein the single advertisement image on the display comprises a selectable portion which when selected, displays a plurality of selectable items associated therewith, and the processor is arranged to monitor the selection of one of the plurality of selectable items, wherein the instructions define movement of the displayed selectable items corresponding thereto relative to the advertisement image, wherein transmission of the script file occurs independently from transmission of said image file.