Patent ID: 6973438

Claim:
A method for delivering information from a content location on a global communication network (GCN) to a user location thereon, comprising the steps of: associating in an associative computer database disposed at a database location on the GCN routing information for each of a plurality of content locations on the GCN in association with a predefined associative combination of one of a plurality of advertising codes and one of a plurality of possible statistical outcomes relating to activities of multiple GCN users, each of the plurality of statistical outcomes mutually exclusive as to the associated advertising code, the routing information defining a location on the GCN of the associated content location; receiving at the database location from the user location one of the plurality of advertising codes; in response to the receipt of the one of the plurality of advertising codes, statistically analyzing data regarding the activities of multiple GCN users in a statistical processor to determine which one of the plurality of statistical outcomes associated with the received one of the advertising code exists; combining the received one of the plurality of advertising codes and the determined one of the plurality of statistical outcomes to derive a particular one of the predefined associative combinations such that only one combination will exist at a given time for a given received advertising code; retrieving from the database the routing information for a particular one of the plurality of content locations which is associated in the database with the particular one of the predefined associative combinations; transmitting the routing information for the particular one of the plurality of content locations to the user location; connecting the user location to the particular one of the plurality of content locations in accordance with the routing information retrieved from the database; and delivering information from the particular one of the plurality of content locations back to the user location.