Patent ID: 7472967

Claim:
A display assembly for a wheel of a motor vehicle, comprising: a base member comprising: a peripheral edge surface configured for a friction fit with a portion of the wheel of the motor vehicle such that the base member can be selectively and non-rotatably attached to the wheel of the motor vehicle; a shaft member extending outwardly from a center portion of the base member; a roller bearing mounted to a distal portion of the shaft member; and a display member comprising: a spring member; and an enclosure mounted to a center portion of a rear face of the display member and defining a slot for acceptance of the bearing of the base member, wherein the spring member is mounted therein the enclosure and is configured to selectively bias to retain the roller bearing of the base member within the enclosure, thereby releasably coupling the roller bearing of the base member such that the display member remains in a substantially upright position during rotation of the wheel.