Patent ID: 8438219

Claim:
A system, for generating a web page portal customized for a particular requesting mobile device, comprising: an information store including a plurality of groups, each group being associated with mobile-device qualifications, web-design characteristics, and identification information corresponding to at least one type of mobile device assigned to the group, wherein the plurality of groups includes a default group for use in connection with any requesting mobile device that is not assigned to another group of the plurality of groups; a custom web page development database including a plurality of web page component modules comprising various forms of web page components; and a custom web page development server being in communication with the information store and the custom web page development database and comprising a computer-readable medium having computer-executable instructions that, when executed by a processor, cause the processor to perform operations comprising: receiving an incoming request for a web page from the particular requesting mobile device; identifying a device type associated with the particular requesting mobile device; determining an applicable group of the plurality of groups in the information store based on the device type of the particular requesting mobile device, wherein the determining comprises determining the default group when the particular requesting device is not assigned to another group in the information store; obtaining web-design characteristics from the applicable group of the information store, wherein the obtaining comprising obtaining the web-design characteristics of the default group when the particular requesting device is not assigned to another group in the information store; accessing the custom web page development database and obtaining, based on the web-design characteristics obtained from the applicable group of the information store, applicable web page components from the web page component modules, wherein the accessing, and obtaining the applicable web page components, are performed based on the web-design characteristics of the default group when the particular requesting device is not assigned to another group in the information store; and generating, using the applicable web page components obtained from the custom web page development database, the custom web page portal.