Patent ID: 7958117

Claim:
A method of managing an online comparison of a plurality of candidates with at least one processor that performs actions, comprising: determining a user's search criteria for an online candidate; receiving from the user at least one initial impression attribute from the user's search criteria, the at least one initial impression attribute being selected by the user for display within each online candidate profile displayed as a result of a user's search; displaying at least one candidate profile using the user's search criteria; further displaying concurrently within the at least one candidate profile at least one result attribute based on the user selected at least one initial impression attribute such that the user is enabled to assess the candidate based, in part, on a comparison of the at least one result attribute to the at least one user selected initial impression attribute, wherein displaying the at least one result attribute further comprises displaying two sets of result attributes, wherein a first set of the result attributes represents those attribute results associated with a current displayed candidate profile and a second set of result attributes represents what the candidate for the currently displayed profile is looking for, for the at least one result attribute, and wherein the result attributes are selected for display by the user; and receiving at least one additional initial impression attribute based on a default set of initial impression attributes based on analysis of a user's communication and browsing behavior, the additional initial impression attribute being subsequently modified by another user selection.