Patent ID: 7668913

Claim:
A method of generating a web site, comprising the steps of: receiving a first data entry including selection of an industry type; presenting one or more questions based at least in part on the selected industry type; receiving a second data entry in response to the one or more questions; determining one or more characteristics for each of one or more web site dimensions in accordance with the first and second data entries; generating a single description, containing configuration of each dimension, of the web site based upon the one or more determined characteristics for each of the one or more web site dimensions, wherein the web site dimensions include content, layout, structure, and appearance; defining content, layout, structure, and appearance of the web site independently through access to software modules for independently editing one or more of the content, layout, structure, and appearance of the website; retrieving web site data including pre-created industry content from an external data source in accordance with the generated description of the web site; generating one or more pages of the web site based upon the description of the web site and the retrieved web site data; previewing the generated one or more pages, any changes made on the one or more pages during previewing being automatically incorporated; remotely executing an application that may or may not retrieve web site data such that whether content is retrieved is a function of the remotely executed application; and presenting the generated web site.