Patent ID: 7483871

Claim:
A method for providing a user with a customized electronic newspaper that is accessible via an electronic data transmission media, where said users are connected via user terminals and data communication connections on said electronic data transmission media to a server system which provides said user with access to a plurality of target object news articles and advertisements, said method comprising the steps of: automatically generating separate target profiles for said plurality of target object news articles and advertisements that are accessible via said electronic data transmission media, each of said target profiles being generated automatically, by a computer system running a profile generation algorithm, from the contents of an associated one of said target object news articles and advertisements; automatically generating at least one user target profile interest summary for a user at a user terminal, each said user target profile interest summary being generated from said target object profiles associated with said news articles and advertisements accessed by said user, such that the at least one user target profile interest summary is not generated based on input from the user; determining automatically a correspondence between said at least one user target profile interest summary and said target profiles; and automatically creating a customized electronic newspaper for said user by presenting said user with a customized selection, as a function of said correspondence, of said plurality of target object news articles and advertisements.