Patent ID: 8036990

Claim:
A computer implemented method of electronically managing content licenses comprising: sending code to a client system, wherein the code, when executed by the client system, instructs the client system to analyze content of a webpage and determine if the webpage includes potentially licensed content; as a result of the code sent to the client system and executed by the client system, receiving from the client system at least one content identifier, wherein each of the at least one content identifiers identifies a piece of potentially licensed content found on the webpage; identifying at least one piece of licensed content, wherein the at least one piece of licensed content is identified at least in part by searching a license database to determine if the content identified by the at least one content identifier is licensed content; for at least one piece of content determined to be licensed content, searching an advertiser database comprising information on a plurality of advertisements and determining which advertisement, if any, to associate with the at least one piece of licensed content; and sending advertisement data to the client system, such that the client system may present for display an advertisement associated with the at least one piece of licensed content.