Patent ID: 7712019

Claim:
An apparatus for the provisioning of information pages comprising: a storage device having stored therein a plurality of executable instructions that implements an information server, when contacted by a client device using a uniform resource locator (URL) comprising a server name of the information server immediately followed by a separator immediately followed by a pseudo resource identifier nominally identifying a resource of the information server in accordance with a URL standard, the information server interprets a first portion of the pseudo resource identifier as a product identifier identifying a product and a second portion of the pseudo resource identifier as a marketing code identifying a type of media used to disseminate the URL, the type of media being a radio medium, a television medium, or a print medium, and in response, constructs and issues one or more queries including the product identifier to retrieve information corresponding to the identified product; dynamically generates instructions to create an associated information page for the identified product for provisioning to the client device, with at least a portion of information presented in the associated information page including an explicit reference to the type of media used to disseminate the URL, and maintains statistics for the marketing code; and at least one processor coupled to the storage device to execute the stored executable instructions.