Patent ID: 7798342

Claim:
A product display comprising: (a) shelves; (b) a shelf mounting device comprising: (i) a bracket affixed to one of said shelves (ii) a flange affixed to the bracket, wherein the flange has a vertical slot that vertically and perpendicular to the lateral direction of the product display and receives a flexible member therein; (iii) the flexible member being affixed vertically within the slotted flange and extending therefrom in a direction perpendicular to the lateral direction of the product display; (iv) an intermediary support member affixed to the portion of the flexible member extending from the slotted flange; (v) at least one vertical channel affixed to the intermediary support member and capable of lateral deflection along its vertical axis; and (vi) a consumer product affixed to and parallel with said at least one vertical channel.