Patent ID: 8782076

Claim:
A computerized method of augmenting data from a first dataset with data from a first database, the method comprising: retrieving a link from the first dataset, the link comprising instructions for directing a processor to place customer purchase information in predetermined locations within a hierarchical database; identifying a wordstring in the link, wherein the wordstring identifies an entity and the entity represents at least one merchant; locating first data from the first database that describes the entity specified by the wordstring, wherein the first database represents a customer purchase database; processing the first data to form a description describing the entity; updating the link with the description to generate an updated link relating to the entity; building a second database that includes at least one location that associates information from at least one event with the description of the entity from the updated link, wherein the second database comprises the hierarchical database comprising a plurality of categories and a plurality of sub-categories; searching the second database for selected data that meet a desired criteria; and storing said selected data for further processing.