Patent ID: 7761329

Claim:
An advertising method using Internet e-mail system having a transmitting part's client PC for a transmitting part to transmit e-mails, a receiving part's client PC for a receiving part to receive the e-mails, an e-mail server and an Internet network for connecting the transmitting part's client PC, the receiving part's client PC and the e-mail server with one another, the method comprising the steps of: the transmitting part sending an e-mail including an advertisement from the transmitting part's client PC to the receiving part's client PC, wherein the advertisement included in the e-mail is convertible between an inactivated state and an activated state, and vice versa, by an activating member provided separately from the advertisement and also included in the email; delivering first information on the transmission of the e-mail from the transmitting part's client PC to the e-mail server, and recording the first information in the e-mail server; the receiving part receiving and opening the e-mail including the advertisement using the receiving part's client PC, wherein, when the email is received and opened by the receiving part, the advertisement, the activating member and a body of said email are displayed together in an email main screen, and wherein the advertisement displayed in the email main screen is hidden from being viewed in said email main screen upon activation of said activating member; transmitting second information on viewing of the advertisement from the receiving part's client PC to the e-mail server, and recording the second information in the e-mail server; and configuring the e-mail server to compensate the transmitting and receiving parts for viewing the advertisement on the basis of the first and second information.