Patent ID: 8805339

Claim:
A system for categorization of a mobile user profile based on a browse and viewing behavior of a user, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: using data of a wireless provider to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user; storing the plurality of mobile web browser activities relating to the user; accessing from the wireless provider a viewing history of television content of the user, wherein the wireless provider has provided the television content; analyzing the plurality of mobile web browser activities and the viewing history of television content to determine a relationship among the plurality of web browser activities and the viewing history of television content; creating a category of user profile based at least in part on the analysis; associating the category of user profile with the user; and transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon.