Patent ID: 7739594

Claim:
A computer-implemented method, the method comprising: receiving an original landing page, the original landing page having an original version for each of a plurality of sections, each section having a first tag, where each first tag, when matched to a corresponding second tag, causes a client to disregard the section between the respective first and second tags; determining a combination of one alternative version for each of a plurality of sections in an instrumented landing page, the instrumented landing page being a modified version of an original landing page, wherein each alternative version is an original version of the respective section or an additional version of the respective section; generating in the client a landing page variant of the instrumented landing page, each section of the landing page variant being the corresponding alternative version of the section determined by the combination, wherein the landing page variant is generated in the client by determining for at least one section to display an additional version of the section in lieu of the original version of the section, and when the additional version of the section is to be displayed: obtaining the additional version of the section; inserting the additional version of the section into a specific location of the landing page variant; and inserting a second tag, the second tag corresponding to a matching first tag in the landing page, wherein inserting the second tag results in the client disregarding the original version of the section, the original version of the section lying between the second tag and the matching first tag.