Patent ID: 8131270

Claim:
A mobile device communicatively coupled to a server, the mobile device comprising: at least one non-volatile memory having stored therein one or both of firmware and software; at least one processor operable coupled to the non-volatile memory, wherein the at least one processor, during operation, at least; presents a list of available interactive media to a user of the mobile device by retrieving a user specific queue of interactive media from the server and displaying the user specific queue of interactive media to the user of the mobile device, wherein the list of available interactive media comprises advertisements, and wherein the list of available interactive media is presented in one of a screen saver on the mobile device that is triggered when the mobile device is not actively being used by the user, or a notification received by the mobile device that is viewed by the user; solicits selection from the list of available interactive media by the user; retrieves the selected interactive media from the server based on the user selection from the list of available interactive media; and displays the selected interactive media.