Patent ID: 7293230

Claim:
A computer-implemented method for managing digital content for a company website on a global basis, including the steps of: receiving, at a content management application, a request to create updated content for a content page within said company website, wherein said updated content comprises components; creating said components according to said request; storing each of said components within a markup language file in a database globally accessible by a reviewer, wherein said components are decoupled from said content page; routing said components to said reviewer, wherein each of said components is individually routed; creating an updated content page when each of said components has been authorized, wherein said updated content page does not include said components and comprises content mapping data which includes instructions for mapping said components to said updated content page; receiving, from a computer of a user, a request to view said updated content page; retrieving a category tag click count for at least one of said components corresponding to said user; analyzing said category tag click count to determine a level of interest for establishing user preferences; retrieving said components according to said user preferences, wherein each of said components includes a category tag corresponding to said user preferences; and positioning said retrieved components on said updated content page according to said content mapping data.