Patent ID: 8103666

Claim:
A method for providing a personalized informational piece comprising the steps of: (a) creating, on a computer, a customer database having entries; (b) creating, on the computer, a characteristic database having a set of predefined audio/video characteristic data unrelated to the customer database; (c) identifying a recipient characteristic as one of the entries from the customer database; (d) selecting, from the set of predefined audio/video characteristic data, at least one variable section that includes a match between the recipient characteristic and one of the set of predefined audio/video characteristic data, if possible; (e) updating the characteristic database with an audio/video form of the recipient characteristic if the match is not found, and repeating step (d); (f) accessing, on the computer, an audio/video informational piece; (g) creating, on the computer, the personalized informational piece that includes a combination of the at least one variable section and the audio/video informational piece; (h) testing, on the computer, the personalized informational piece; and (i) providing the personalized informational piece to a medium.