Patent ID: 8645211

Claim:
A Web host connected to a wide area network (WAN), comprising: a Web server adapted to facilitate the communication of a personal electronic communication between a plurality of network devices via said WAN; a memory device connected to said Web server and adapted to store a plurality of advertisements; and an advertising application operating on said Web host, wherein said advertising application provides the functions of: providing at least a portion of said plurality of advertisements to one of said plurality of network devices, said plurality of advertisements including a first advertisement; receiving a remove command from said one of said plurality of network devices, said command being used by said advertising application to remove said first advertisement from said plurality of advertisements, thereby creating a palette of advertisements; receiving communication data and recipient data, said recipient data being used to identify at least one recipient of said communication data; automatically selecting, based on at least a portion of the content of said communication data, at least one advertisement from said palette of advertisements; inserting said at least one advertisement and said communication data into said personal electronic communication, wherein said personal electronic communication comprises an e-mail message; and sending said personal electronic communication to said at least one recipient via said WAN.