Patent ID: 8386601

Claim:
A computer-implemented method of reporting on a measured change in a consumption rate at a reporting system, the computer-implemented method comprising: receiving a respective media consumption history of each of a plurality of entities at a storage; identifying one or more media consumption criteria comprising a media consumption event describing exposure to an item of advertising content; selecting a monitored audience from the plurality of entities by selecting entities with a media consumption history which satisfies the one or more media consumption criteria; analyzing the media consumption histories of the monitored audience at the reporting system to identify multiple items of media content wherein one item of media content is identified for reporting based at least in part on a measured change in the consumption rate for the one item of media content for the monitored audience between at least two time intervals, wherein one consumption rate is determined based on the number of times the one item of media content has been delivered over a network during one time interval, at the reporting system; receiving category descriptions, each category description applicable to a category of media content comprising one or more items of media content; determining a category value for each category, wherein the category value represents the measured change in consumption rate for the category of media content for the monitored audience between at least two time intervals, wherein one consumption rate is determined based on the number of times each item of media content in the category has been delivered over a network during one time interval, at the reporting system; and providing a report comprising a reference to at least one item of media content and one or more category values.