Patent ID: 8660898

Claim:
A computer-implemented method for determining point-of-purchase placement locations of promotional materials for a retail structure via a computing device, the method comprising: receiving a retail structure template comprising a plurality of advertisement placement locations, wherein each advertisement placement location is associated with a point-of-placement priority value configured to represent a priority level thereof; receiving a plurality of advertisements, wherein each advertisement is associated with an item priority value configured to represent a priority level thereof; and assigning at least one of the plurality of advertisements to at least one of the plurality of advertisement placement locations based upon the item priority values and the point-of-placement priority values, wherein assigning the at least one of the plurality of advertisements comprises: comparing the item priority value associated with each of the plurality of advertisements against the point-of-purchase priority value associated with each of the plurality of advertisement placement locations, and based upon the comparison, assigning at least one of the plurality of advertisements to at least one of the plurality of advertisement placement locations associated with a point-of-placement priority value corresponding to an item priority value associated with the at least one of the plurality of advertisements.