Patent ID: 7930716

Claim:
A computer-implemented method, the method comprising: generating a plurality of program signals associated with a customized event, the plurality of program signals corresponding to different portions of the customized event; creating a data stream comprising the plurality of program signals; from a local affiliate, inserting one or more local content commercials and corresponding suppression commands into a first program signal of the plurality of program signals in the data stream, the first program signal includes a geographic identifier stored in a service identifier (SID) corresponding to a geographic area for which each of the one or more local content commercials is intended, the geographic identifier stored in the SID being used to match a geographic identifier of a headend, program signals not containing matching geographic identifiers being suppressed; and transmitting the data stream to the headend, wherein a suppression command associated with the first program signal is to suppress other program signals in the data stream associated with the customized event and to enable only the first program signal including the one or more local content commercials to be viewable on a device associated with the headend.