Patent ID: 8451992

Claim:
A method comprising: maintaining, at a network device, an association of a telephone number of a first user device with: information identifying a rule, and information identifying multimedia content to be provided when the rule is satisfied; receiving, by the network device, a telephone call from a second user device; determining, by the network device, that the telephone call is directed to the telephone number; identifying, by the network device, the rule based on the telephone call being directed to the telephone number; monitoring, by the network device and based on identifying the rule, the telephone call between the second user device and the first user device; determining, by the network device and based on monitoring the telephone call, that a particular input is received during the telephone call between the second user device and the first user device; determining, by the network device and based on the particular input being received, that the rule is satisfied; and providing, by the network device and during the telephone call, the multimedia content to the second user device based on the rule being satisfied.