Patent ID: 7742952

Claim:
A system of acquiring actual real-time shopper behavior data approximate to a moment of decision by a shopper in a store filled with one or more purchasable items, comprising: a. A First Moment of Truth device that collects said actual real-time shopper behavior data approximate to said moment of decision by said shopper of said one or more purchasable items and further comprises a location tracking device that operates to create location tracking data; b. At least one data collections device that receives and stores said actual real-time shopper behavior data and historical progression data comprising substantially all of said location tracking data; and c. A communications multi-network positioned about said store, said First Moment of Truth device being communicatively coupled to said communications multi-network, and said data collections device being in operative communication with said communications multi-network, said communications multi-network comprising at least one mesh communication network through which said First Moment of Truth device is tracked throughout said store based on said location tracking data produced by said First Moment of Truth device; and at least one star communication network through which said First Moment of Truth device transfers said shopper behavior data to said data collections device.