Patent ID: 7478063

Claim:
A computer program product for handling transaction information, the computer program product being tangibly embodied on a computer-readable medium and including executable code that, when executed, causes a data processing apparatus to provide an interface, said interface being configured to receive: an identification of an item associated with a transaction; a placement of a first subjective information parameter along a range displayed within the interface, the first subjective information parameter being associated with a first rationale for engaging in said transaction and including a first graphical element that is movable within the interface and relative to the range; a placement of a second subjective information parameter along the range, the second subjective information parameter being associated with a second rationale for engaging in said transaction and including a second graphical element that is movable within the interface and relative to the first graphical element and to the range; and said interface being further configured to store a transaction record that identifies the placement of the first subjective information parameter along the range relative to the placement of the second subjective information parameter along the range.