Patent ID: 8533198

Claim:
A method comprising: determining an attribute-value pair based on an item description that describes an item: identifying a product description that describes a product of which the item is a specimen, the identifying of the product description being performed by a processor of a machine based on the determined attribute-value pair and based on a reference attribute-value pair included in the product description, identifying a user to whom a portion of the product description is to be displayed in a proposal that the item described by the item description is the specimen of the product described by the product description, the identifying of the user being based on a number of sales that correspond to the user: displaying to the user at least the portion of the product description in the proposal to the user that the item described by the item description is the specimen of the product described by the product description; and storing a correspondence between the item description and the product description in response to an acceptance of the displayed proposal to the user that the item described by the item description is the specimen of the product described by the product description.