Patent ID: 8365150

Claim:
A website visitor's system configured for multi-party web-beacon-based analytics, the system comprising: a processor; a memory configured to work in conjunction with the processor, the memory configured by a web page; a web-beacon code within the web page in the memory to invoke core analytics code from an analytics provider; wherein the core analytics code comprises a plurality of plug-ins, wherein each plug-in is selected by a respective analytics provider partner, each plug-in being configured to send respective analytics data from the website visitor's system to a respective analytics provider partner server, wherein each plug-in is an executable function, and wherein the respective analytics data sent to each respective analytics provider partner server comprises different respective analytics data; wherein each plug-in of the plurality of plug-ins is provided by a respective provider partner of the plurality of analytics provider partners, and wherein each plug-in of the plurality of plug-ins is invoked through the core analytics code and is configured to send respective analytics data to a respective analytics provider partner server of the plurality of analytics provider partners; and wherein the processor executes the web-beacon code to invoke each plug-in of the plurality of plug-ins to send the respective analytics data to the respective analytics provider partner servers.