Patent ID: 8589210

Claim:
A method implemented using a hardware computer system programmed to provide collected profiles comprising: (a) responsive to receiving profile information about a visitor who electronically accessed equipment of a profile supplier, with the computer system automatically selecting an electronic-advertising-space-controlling entity that has identified a URL, which selection is based on a comparison of the profile information received about the visitor with a previously received request for specific profiles or kinds of profiles of interest to the entity, which request is stored in the computer system; (b) with the computer system automatically arranging for electronic storage of a tag that is associated with the visitor and that is readable by electronic-advertising-space-controlling equipment, controlled by the selected entity, which equipment is accessible via a domain specified in the URL identified by the selected entity; (c) after parts (a) and (b), with the computer system electronically receiving a report from the selected entity containing information about usage of profile data about the visitor, including the profile information received in part (a), in association with an electronic access by the computer of the profiled visitor to the equipment of the selected entity; (d) based on the report, with the computer system recording an amount owed by the selected entity for usage of the profile data; and (e) with the computer system calculating fees owed to a plurality of profile suppliers based on respective contributions of said profile suppliers to the profile data identified in the report as having been used.