Patent ID: 7555722

Claim:
A dynamic link control object (DLCO) for being positioned on a page of a web site, the DLCO being instantiated from a class of objects including at least one base class and at least one inheriting class, the web site being hosted by a content management server (CMS), the CMS for storing the page with the DLCO therein and serving same to a requestor thereof, the page as served to the requestor having a context associated therewith, the DLCO on the page as viewed by the requestor displaying navigation links associated with the page, the displayed navigation links including content that is dynamically constructed when the page is displayed based upon the DLCO and dynamically varying according to the context of the page based upon the DLCO, whereby the DLCO on a first page with a first context may display different links as compared to the DLCO on a second page with a second context, whereby a designer designing a page creates particular types of links on such page by placing the DLCO on the page without specifically defining each link, further wherein the displayed navigation links include content that is dynamically varied according to the context of the page comprising: a position of the page within a hierarchy of the web site, a hierarchy of the web site itself, and a history of pages of the web site that have been previously viewed by the requestor of the page, and a position of the DLCO within the page, further wherein the displayed navigation links dynamically vary according to the context of the page further comprising the requestor of the page, a computer employed by the requestor of the page, a sensed geographic location of the requestor of the page, a position of the DLCO within the page, a size of the DLCO within the page, pre-defined sections within the page, a time of day at which the requestor requests the page, a time of year at which the requestor requests the page, and combinations thereof.