Patent ID: 8882955

Claim:
A method for labeling an article, comprising: providing an elongate web of liner-less label material defining an elongate axis, and right and left side outer edges, the right and left side outer edges defining respective lines, parallel to the elongate axis, such that said lines define therebetween the maximum width of the web, the web having opposed top and bottom sides, the top side bearing an adhesive resisting composition and the bottom side bearing active adhesive spaced apart from at least one of said lines by at least 1/16″ to define first adhesive free areas of the label web associated with either or both of the left and right side outer edges; driving the web through an automated labeling apparatus including applying a drive force to the web at a selected location on the bottom side of the web at which the application of said drive force is limited to the first adhesive free areas; printing on the top side of the web within an area corresponding to a selected label portion of the web; and thereafter excising the selected label portion from the web and applying the selected label portion to the article.