Patent ID: 8521588

Claim:
A computer-implemented method of providing placement of a plurality of advertisements on a page accessible by a user, the page having positions for receipt of the advertisements, each advertisement having at least one link to information, the link being invoked by an event identifying the advertisement by a computer pointing device, the method comprising: by the server, storing in a database performance data associated with a likelihood of the event occurring for each advertisement; by the server, in response to a request for advertisements from a web site, determining if an override exists in which an advertiser has secured an agreement or right to place advertisements on the page or a portion of the page independent of the performance data, if no override exists, retrieving from the database the performance data and simultaneously arranging the plurality advertisements relative to one another on the page using the performance data, and if an override exists, arranging only advertisements of the advertiser on the page or the portion of the page independent of the performance data; and delivering data relating to the arranged advertisements for placement on the page.