Patent ID: 8855272

Claim:
A system for implementing a Multimedia Calling Line Identification Presentation (CLIP) service, comprising: a resource storage entity, which stores a multimedia resource subscribed to by a calling terminal; and a CLIP service management entity of an Application Server (AS), registered by a third party standing for the calling terminal, which obtains a storage address of the multimedia resource, sends the storage address of the multimedia resource to a resource playing entity comprising a Multimedia Resource Function (MRF) after the calling terminal initiates a session, and establishes a media channel between the resource playing entity and a called terminal, wherein establishing the media channel includes: the CLIP service management entity sending multimedia session information to the called terminal, the multimedia session information having been received by the CLIP service management entity from the resource playing entity; and the CLIP service management entity sending negotiated multimedia session information to the resource playing entity, the negotiated multimedia session information having been received by the CLIP service management entity from the called terminal, and wherein the resource playing entity downloads the multimedia resource from the resource storage entity according to the received storage address of the multimedia resource and plays the multimedia resource for the called terminal through the media channel.