Patent ID: 8880562

Claim:
A method comprising: accessing multiple descriptions that describe multiple users associated with a target entity by a database of entity-user associations, the multiple descriptions each referencing the target entity, a portion of the multiple descriptions each including a token descriptive of the target entity and of a subset of the multiple users, the target entity being described by a primary description from which the token is absent; determining that the token descriptive of the target entity and of the subset of the multiple users is overrepresented among tokens within the multiple descriptions by performing a statistical analysis of the tokens that includes: generating a first probability model that the token occurs within the multiple descriptions of the multiple users associated with the target entity; accessing a second probability model that the token occurs within all descriptions of all users represented in the database of entity-user associations; and determining a statistical divergence between the first and second probability models of the token, the determining that the token is overrepresented being performed by a processor of a machine based on the accessed multiple descriptions of the multiple users associated with the target entity; generating a supplemental description of the target entity associated with the multiple users, the supplemental description including the overrepresented token determined based on the accessed multiple descriptions of the multiple users.