Patent ID: 8296378

Claim:
In a computing system, a method of operation comprising: identifying, by a message adaptation component of the computing system, a message adaptation specification that includes: a message layer definition to indicate a first message layer and a second message layer corresponding to an adaptive electronic message, wherein the first message layer and the second message layer are respectively associated with a first digital content element and a second digital content element, and decision logic to facilitate selection of the first message layer or the second message layer; receiving, by the message adaptation component, a base electronic message; selecting, by the message adaptation component based on the message adaptation specification, the first message layer for adapting the base electronic message; accessing, by the message adaptation component, the first digital content element from a data store, wherein the first digital content element is accessible by the message adaptation component prior to said receiving of the base electronic message; and adapting, by the message adaptation component, the base electronic message to include the first digital content element to form an adapted electronic message.