Patent ID: 8504912

Claim:
A computer-based system to forecast performance of news articles published in a journal web site comprising a home-page that links to one or more internal webpages, the system comprising: a computer-based web server for receiving tracking information from a tag which is placed inside the one or more internal webpages of the journal web site; a computer-based database management system including a storage unit for storing the received tracking information, wherein the computer-based web server is configured to: generate suggestions based on the stored tracking information; and present the suggestions to an editor of the journal web site by updating a web interface that is maintained by the computer-based web server, the web interface including an enriched web interface showing an augmented version of the home page of the journal web site, in which data on performance and suggestions are shown next to every tagged link, and an article timeline containing detailed statistical data for each article, wherein the enriched web interface comprises a top bar providing the following information: a) statistics timeline, which represents a time interval used for extraction of data, the time interval corresponding to a last x minutes, b) total page views on entire property, which corresponds to a total number of impressions generated by the entire journal web site in the last x minutes, c) tracked page views for uniform resource locators (URLs) in home page, which correspond to a total number of impressions generated by the articles published in the home page during the last x minutes; d) estimated page views in the home page according to system suggestions, which corresponds to a forecasted number of impressions which would be generated during a next x minutes if the suggestions provided by the system are followed, wherein x is a configurable parameter; and wherein in the enriched web interface each link in the home page is associated to a ticker, reporting the following data analyzed during the last x minutes: e) total number of impressions generated by the article linked; f) an optimal position indicator suggesting how many positions to move the link; a) a graph symbol which, if clicked, allows the user to view the article time-line; b) a lifetime of the article in hours within the homepage; c) a forecast number of impressions that the article may generate if the suggestions provided by the system are followed, d) a performance of an article location with respect to the historical performance of the locations in which the article is placed, e) a number which shows whether the article has a bad performance with respect to the performance of the impressions of the whole online newspaper for that time slot, f) a number which shows the click through rate of the underlying article, g) a number showing the average click through rate of the underlying location.