Patent ID: 7994930

Claim:
A mobile communication device, comprising: a receiver to receive a video stream; a memory storing instructions to: detect an identifier in the received video stream, where the identifier represents product placement information, identifying a particular type of product placement associated with an object in a scene of the received video stream, select a first product placement, of a plurality of potential product placements for the particular type of product placement, based on the identifier, where a relevance is determined for each of the plurality of potential product placements based on a user profile, associated with the mobile communication device, and the particular type of product placement, replace the object with the first product placement, detect a change in a location of the mobile communication device, select a second product placement based on the change in the location of the mobile communication device, and replace another object in another scene, of the received video stream, with the second product placement; and a processor to execute the instructions.