Patent ID: 7314178

Claim:
A method of providing a reader of a publication which is associated with a corresponding publisher internet website and portal, with automatic computer display screen access to the website portal and to a desired specific subject matter portion of the website stored thereon, that comprises, providing barcode indicia in the publication that respectively uniquely correspond to different subject matter portions or passages therein; storing at different specific portions of said website, supplemental pictorial and other material related respectively to such different subject matter portions or passages of the publication and corresponding respective barcode indicia; encoding each barcode indicia with a set of digits and sequences thereof that digitally represent and identify the corresponding URL and the respective said specific portions of the website, and also a set of digits and sequences that represent a computer application program of instructions to open a browser and proceed directly to that URL and said specific portion(s) of the website; enabling the reader of the publication to select and effect scanning of the desired barcode indicia and transmitting the scan signals to the computer; and responding at the computer to the receipt of the reader-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set to cause the computer thereupon to execute those instructions, thereby automatically to open the browser and proceed directly to that URL and directly execute said instruction to provide a screen display of the desired supplemental pictorial and other material stored on the corresponding selected subject matter website portion, all without any human intervention, apart from the reader effecting scanning of the selected publication barcode indicia at the publication.