Patent ID: 8126478

Claim:
A method comprising: defining a zone with a plurality of geo-boundaries, wherein at least one entry point or exit point is associated with at least one of the plurality of geo-boundaries; detecting when a mobile user enters the zone through an entry point of a first boundary of the plurality of geo-boundaries and exits the zone through an exit point of a second boundary of the plurality of geo-boundaries; sending a message to the mobile user upon the detecting that the mobile user entered the zone through the entry point of the first boundary; and providing a promotional message to the mobile user after sending the message and when the mobile user does not exit the zone through the exit point of the second boundary within a first predetermined time period from when the mobile user entered the zone or enters an entry point of a boundary of another zone prior to exiting the zone through the exit point of the second boundary, wherein the message is only sent to the mobile user once within a predetermined second time period regardless of whether the mobile user has exited and reentered the zone.