Patent ID: 8013740

Claim:
A method comprising: displaying a plurality of merchandise items at a merchandise display allowing a consumer to handle the merchandise items; playing audio video information at the merchandise display, wherein the audio video information is based on one or more of the plurality of merchandise items, wherein the audio video information is stored in a memory at the merchandise display, wherein a first audio video information associated to a first merchandise item is stored in a first portion of the memory and a second audio video information is stored in a second portion of the memory, wherein the first audio video information can be played without playing the second audio video information and wherein the second audio video information can be played without playing the first audio video information; detecting a possible theft when one of the merchandise items is removed from the display; generating an alarm when the possible theft is detected; and updating the audio video information from a location remote to the merchandise display, wherein the first audio video information can be updated without updating the second audio video information.