Patent ID: 8893176

Claim:
A method of receiving augmented broadcasting content, comprising: receiving, by a reception terminal, broadcasting streams, including broadcasting content and metadata, from a broadcasting server communicating with the reception terminal over a network, the metadata describing augmented content associated with the broadcasting content; sending, by the reception terminal, an augmented content request to request augmented content, including at least one of a speech balloon and a music book, to an augmented content providing apparatus communicating with the reception terminal over a network, wherein the augmented content providing apparatus is accessed using the metadata describing augmented content received from the broadcasting server, and wherein the augmented content request includes configuration setting information that includes a speech balloon shape and a speech balloon color, and further comprising searching the augmented content in the augmented content providing apparatus to determine whether the speech balloon shape and color exist, and if the speech balloon shape and color exist in the augmented content of the augmented content providing apparatus, transmitting the augmented content including the speech balloon shape and the speech balloon color to the reception terminal, and if the speech balloon shape and color do not exist in the augmented content of the augmented content providing apparatus, modifying existing augmented content including an existing speech balloon shape and an existing speech balloon color on the basis of the configuration setting information that includes the speech balloon shape and the speech balloon color; receiving the augmented content from the augmented content providing apparatus; synchronizing the broadcasting content and the augmented content; and displaying the synchronized broadcasting content and augmented content so that the augmented content is placed in a specific region of the broadcasting content based on the metadata describing augmented content.