Patent ID: 7966564

Claim:
A method comprising: receiving, by one or more computer systems, a request for a landing page to be presented to a current visitor, the landing page having one or more landing-page components each of which has one or more possible feature variations, the landing page having a plurality of possible instances each of which results from combining different ones of the possible feature variations of the landing-page components; accessing, by the one or more computer systems, a current visitor context of the current visitor, the current visitor context having one or more data associated with or concerning the current visitor; predicting, by the one or more computer systems, a plurality of responses of the current visitor to the possible instances of the landing page based on the current visitor context, the possible feature variations of the possible instances of the landing page, one or more previous visitor contexts of one or more previous visitors to whom one or more previous actual instances of the landing page have been presented, each of the previous actual instances of the landing page having been constructed for one of the previous visitors based on one of the possible instances of the landing page selected for the one of the previous visitors, and one or more actual responses of the previous visitors to the previous actual instances of the landing page; selecting, by the one or more computer systems, one of the possible instances of the landing page for the current visitor based at least on the predicted responses; constructing, by the one or more computer systems, a current actual instance of the landing page based on the selected one of the possible instances of the landing page; and transmitting, by the one or more computer systems, the current actual instance of the landing page to the current visitor.