Patent ID: 8527642

Claim:
A method of advertising a new service, the method comprising: receiving new service registration information, which indicates that a new service has been registered, from a service registration server; mapping the received new service registration information to service profiles included in pre-stored subscription information of a plurality of subscriber terminals and identifying service profiles for the new registration service via the subscriber terminals, and selecting a subscriber terminal which is related to the new service registration information based on the profiles; and identifying whether the selected subscriber terminal is subscribed to a new service notification event of a home subscriber server and sending advertising information of personalized service, which is related to the set service profiles and the new service registration information, to the selected subscriber terminal with reference to subscription information of the selected subscriber terminal, wherein each of service profiles comprises a plurality of categories related to subscribers' interest relating situations, preferences, and dispositions, and the service profiles are grouped by similar category by the subscriber terminals and stored accordingly in the subscriber terminal.