Patent ID: 8856038

Claim:
A method comprising: generating, on a server and based at least in part on a received start point and a received end point, a route of travel between the start point and the end point; receiving, at the server, data transmitted by a client device, the data including current geographical position data identifying the geographical position of the client device; identifying, responsive to the data transmitted by the client device and received on the server, a vendor having a geographical location within a specified distance of the geographical position of the client device and within a specified proximity to the route of travel; receiving, on the server, output from an automated watching service operating separately from the server; and returning, from the server to the client device, a promotional offer available from the vendor identified as being within the specified distance of the client device and within the specified proximity to the route of travel, wherein he promotional offer is selected at least in part based on the output received from the watching service.