Patent ID: 6918679

Claim:
A self-illuminating display shelf assembly comprising: at least one shelf member formed as a light guide panel; a shelf support to hold said shelf member in a horizontal position; and an irradiating unit for irradiating said light guide panel; wherein said light guide panel includes a top face, a bottom face, and a first edge face interconnecting said top and bottom faces; wherein said irradiating unit includes an elongated shroud mounted on said light guide panel and covering said first edge face, and a light emitting element mounted on said shroud and confronting said first edge face, said light emitting element being operable so as to produce light that is incident on said first edge face; wherein said shroud includes a longitudinal upper plate portion a longitudinal lower plate portion, a longitudinal lateral plate portion interconnecting said upper and lower plate portions, and a longitudinal groove defined between said upper and lower plate portions to receive said first edge face of said light guide panel, said light emitting element extending between said first edge face and said lateral plate portion; and wherein said longitudinal lower plate portion of said shroud has a receiving space formed therein, said irradiating unit further including a power unit received in said receiving space.