Patent ID: 8321192

Claim:
A computer-based health, wellness, and fitness-promotion system, comprising: in one or more computers: a member data store storing in memory information about members, including a respective member account per member; a sponsor data store storing in memory sponsor data of one or more sponsors, for each sponsor the sponsor data store indicating (i) qualifying members, (ii) qualifying healthy activities for which qualifying members are to be rewarded and (iii) reward rate for each qualifying healthy activity; and a rewards engine executable by a processor and responsive to input data effectively indicating qualifying healthy activity completed by a subject member, the rewards engine using the sponsor data as stored in the sponsor data store and determining number of units to add to the respective member account of the subject member for the completed healthy activity, wherein the respective member account accumulates units awarded to the subject member by one or more different sponsors for different qualifying healthy activities, said accumulating being at an increased potential due to multiple potential sponsors, thereby promoting participation in healthy activities by the members.