Patent ID: 7963441

Claim:
A method for providing self service checkout to a user using a mobile device within a retail establishment, comprising: in response to an SMS request message received from the mobile device, sending to the mobile device a reply message having a wireless access protocol (“WAP”) link which is activatable while the mobile device is located within the retail establishment to initiate an installation of an information extracting application on the mobile device; in response to the WAP link being activated on the mobile device while located within the retail establishment, providing to the mobile device the information extracting application; receiving from the mobile device while located within the retail establishment information that was extracted by the mobile device from an information carrying indicia via use of the information extracting application installed on the mobile device, the information carrying indicia corresponding to a product being sold within the retail establishment; using the information received from the mobile device while located within the retail establishment to cause a display on the mobile device of a first web/WAP page having information related to the product, wherein the first web/WAP page includes a checkout link activatable while the mobile device is located within the retail establishment to initiate a purchase of the product; and in response to the checkout link being activated on the mobile device while located within the retail establishment, causing a display of at least a second web/WAP page that provides a means for the user to specify a payment method to be used to purchase the product and a means for the user to specify a method by which the product is to be checked out/picked up/delivered to the user.