Patent ID: 8165948

Claim:
An integrated Internet-connected computer-implemented system operated by a user for the account of an investor, said computer-implemented system comprising at least one computer containing at least one central processing unit, a display, and a memory containing computer-executable instructions for: generating a profile of the investor, including receiving from the user responses to determine the investor's risk tolerance, providing automated allocation advice to the user based on the investor's risk tolerance, the automated allocation advice including recommended investment percentages for a plurality of asset classes, wherein the plurality of asset classes includes equities, generating at least one list of investments for an investment portfolio of the investor, including the selection of equities, allowing the user to review the at least one list of investments and specific information about the at least one list of investments, such information including historic and/or hypothetical performance and a description of an asset selection methodology associated with the at least one list of investments, allowing the user, after making appropriate reviews, to immediately and directly customize the at least one list of investments, allowing the user, after making appropriate reviews, to make a decision to agree to purchase one or more lists of investments from the at least one list of investments selected by the user for purchase, performing automated electronic execution of transactions pertaining to a list of investments from the at least one list of investments for the investment portfolio of the investor, performing maintenance and monitoring of said investment portfolio, and rebalancing of the investment portfolio in a weight prescribed by said automated allocation advice in an automated fashion.