Patent ID: 8667526

Claim:
A method, comprising: providing, by a network device, video content with a data scroll for display on a video display device, the data scroll including a plurality of data scroll items that are automatically and consecutively presented on the video display device with the video content, each of the plurality of data scroll items including information identifying a particular topic of a respective additional content, a background color of each of the plurality of data scroll items, displayed on the video display device, being different and matching a color of a corresponding softkey of a plurality of softkeys of a remote control, the background color of a first one of the plurality of data scroll items matching the color of the first softkey, the first one of the plurality of data scroll items including: information identifying the particular topic, of a first additional content, identified by the first one of the plurality of data scroll items, a first icon identifying the first softkey, and a second icon identifying a type of content of the first additional content, the second icon being different than the first icon, the background color of a second one of the plurality of data scroll items matching the color of a second softkey of the plurality of softkeys of the remote control, the second softkey being different than the first softkey, the second one of the plurality of data scroll items including: information identifying the particular topic, of a second additional content different than the first additional content, identified by the second one of the plurality of data scroll items, and a third icon identifying the second softkey, the third icon being different than the first icon and the second icon; detecting, by the network device, selection of the first softkey corresponding to the first one of the plurality of data scroll items; retrieving, by the network device and based on detecting the selection of the first softkey, the first additional content of the particular topic identified by the first one of the plurality of data scroll items, the second additional content, of the particular topic identified by the second one of the plurality of data scroll items, being retrieved when the second softkey is selected; and providing, by the network device, the first additional content for display on the video display device, providing the first additional content for display on the video display device including: providing, without the video content, the first additional content for display on the video display device with the second one of the plurality of data scroll items and a third one of the plurality of data scroll items.