Patent ID: 8341009

Claim:
A computer-implemented method for projecting survey information into a geographic region, the geographic region having a plurality of geographic subregions, the method comprising: using a processing device, profiling people resident in a selected geographic subregion of the plurality of geographic subregions using a plurality of profiling variables to form a selected geographic subregion population profile; using a processing device, determining a representation probability for each non-resident survey respondent of a plurality of survey respondents by applying a sample balancing algorithm to each profiling variable of the plurality of profiling variables of each non-resident survey respondent in comparison to the selected geographic subregion population profile; using a processing device, virtually and randomly assigning a first plurality of non-resident survey respondents, of the plurality of survey respondents, into the selected geographic subregion to model a population of the selected geographic subregion, the random assignment weighted based on the representation probability of each non-resident survey respondent of the plurality of survey respondents for the selected geographic subregion; using a processing device, repeating the profiling, representation probability determination and random assignment for all geographic subregions of the plurality of geographic subregions; and using a processing device, projecting the survey information of the randomly assigned first plurality of non-resident survey respondents into the geographic region to characterize the population of the geographic region.