Patent ID: 7373319

Claim:
A method for pricing goods offered for sale by independent sellers, the method being computer-implemented by a marketeer controller computer capable of communicating via a communications network, the marketeer controller computer including a microprocessor and a memory operatively connected to the microprocessor, the method comprising: the marketeer controller computer receiving data from an independent seller, the data having been transmitted in electronic form to the marketeer controller computer via the communications network, the data identifying the independent seller's good as a specific commercially-available product; the marketeer controller computer transmitting menu data to a computerized device orperated by the independent seller, the menu data being transmitted in electronic form via the communications network and causing the computerized device orperated by the independent seller to display via a display device a menu including a plurality of different options from which the independent seller may select an option, each of the plurality of different options corresponding to a respective method to be used by the marketeer controller computer for deriving a sale price at which a buyer may purchase the independent seller's good, each of the respective methods being predetermined and stored in memory accessible by the marketeer controller computer; the marketeer controller computer receiving selection data from the independent seller, the selection data having been transmitted in electronic form to the marketeer controller computer via the communications network, the selection data identifying a certain selected option selected from the menu by the independent seller; the marketeer controller computer deriving the sale price by performing a function in accordance with logic specified by a certain respective corresponding to the certain selected option selected from the menu by the independent seller; and the marketeer controller computer transmitting sale price data to the computerized device operated by the independent seller, the sale price data being transmitted in electronic form via the communications network and causing the computerized device operated by the independent seller to display to the buyer, via the display device, the derived sale price to present the good to the buyer as an item offered for sale at the sale price.