Patent ID: 8640937

Claim:
A soft-sided insulated container assembly comprising: a soft-sided insulated container body having a length, a width and a depth; said soft-sided insulated container body having an outside surface, an inside surface, and a layer of insulation therebetween; said insulated container body including a front wall, a back wall, a bottom wall, a top wall, a first end wall and a second end wall; and a lifting member; said front wall being spaced apart widthwise from said back wall, said first end wall being spaced apart lengthwise from said second end wall, and said bottom wall being spaced apart depthwise from said top wall; said length being greater than said depth, and said length being greater than said width; said front wall, back wall, bottom wall, top wall, first end wall and second end wall cooperating to define therewithin an insulated chamber in which to accommodate objects; and said soft-sided insulated container body including a closure member operable to govern access to said insulated chamber; said lifting member including a shoulder strap; said lifting member having a first end mounted to said first end wall at a first mounting; said lifting member having a second end mounted to said second end wall at a second mounting; said first mounting being mounted asymmetrically to said first end wall; said second mounting being mounted asymmetrically to said second end wall; said back wall is an inboard wall, and said front wall is an outboard wall; when viewed facing said first end wall, said container assembly has a centroid; said first mounting includes an end spreader, said end spreader including a first portion secured to said first end panel inboard of said centroid, and a second portion secured to said first end panel outboard of said centroid; said first and second mountings being pre-angled away from vertical on a tilted angle having a component of direction toward said back wall.