Patent ID: 8554635

Claim:
A computer-implementable method executing on a processor for estimating the monetary value of a virtual storefront in a social commerce environment, comprising: processing a first set of social graph data associated with a first social media user to identify a plurality of second social media users, the first social media user associated with a first social commerce storefront, the plurality of second social media users associated with a second set of social graph data; processing the first and second sets of social graph data to generate a first digital worth score and a plurality of second digital worth scores; processing the first and second digital worth scores to generate an aggregate digital worth score; retrieving social commerce data associated with the social commerce storefront; processing the aggregate digital worth score and the retrieved social commerce data to generate a first social commerce valuation value; identifying a second social commerce storefront comparable to the first social commerce storefront, the second social commerce storefront comprising a second social commerce valuation value; performing comparison operations to compare the first social commerce valuation value to the second social commerce valuation value to generate a potential monetary value for the virtual storefront.