Patent ID: 8145524

Claim:
A non-transitory computer readable medium containing a computer program comprising executable instructions that when executed by a computer perform functions, the computer program method comprising: instructions to receive trick play command data at an end user device; instructions to receive a plurality of advertising data at the end user device; instructions to track a portion of the advertising data forwarded from the first end device user by a first end user to a second end user at a second end user device; instructions to generate, based on the tracking, penetration data indicating an extent to which the first end user device forwards and propagates the portion of the advertising data to other end users; instructions to correlate the plurality of advertising data with the penetration data for the first end user associated with the first end user device; instructions to prioritize the advertising data for the first end user device based on the correlation; and instructions to present a portion of the advertising data on the first end user device based on the prioritizing of the advertising data during execution of the trick play command data.