Patent ID: 8466867

Claim:
A liquid crystal display device comprising: a pixel array section having (i) a plurality of scan lines arranged in columns, (ii) a plurality of signal lines arranged in rows, (iii) a plurality of pixel circuits arranged in a matrix in correspondence to intersections between the plurality of scan lines and the plurality of signal lines, the plurality of pixel circuits being connected to respective scan lines and respective signal lines corresponding to the intersections, (iv) a plurality of liquid crystal elements arranged in a matrix in correspondence to the intersections, the plurality of liquid crystal elements being connected to respective pixel circuits corresponding to the intersections, and (v) a plurality of common connection lines connected to the plurality of liquid crystal elements for each row; a scan line drive circuit that sequentially applies selection pulses to the plurality of scan lines to sequentially select the plurality of liquid crystal elements in scan lines as a unit; a signal line drive circuit applying a signal voltage corresponding to a video signal to each signal line such that polarity of the signal voltage is reversed every frame period for writing into a liquid crystal element as a selection object; and a common connection line drive circuit that (i) applies a voltage, the voltage having a polarity opposite to a polarity of the signal line, to a common connection line corresponding to the liquid crystal element as the selection object in a write period for writing into the liquid crystal element, and (ii) applies one or more voltages, the one or more voltages being different from voltages applied to the common connection line in the write period, to the common connection line in a holding period after writing into the liquid crystal element is performed, each of the one or more voltages being lower than a center voltage having a value between an upper limit value and a lower limit value of the voltages applied to the common connection line in the write period.