Patent ID: 8027444

Claim:
A method of facilitating rendering of both organizational and non-organizational ringback media to callers of a wireless telephone, comprising the steps of: a call tone management platform providing a first interface configured to receive from a call tones administrator of an organization a first configuration for a profile for a wireless telephone, wherein the first configuration identifies circumstances in which an organizational ringback media is to be rendered to a caller to the wireless telephone, wherein the wireless telephone is assigned to a user affiliated with the organization; providing a second interface to the call tone management platform, wherein the second interface is configured to receive from the user a second configuration for the profile, wherein the second configuration identifies circumstances in which a non-organizational ringback media is to be rendered to a caller to the wireless telephone; and providing logic executable in a computing platform with access to the profile for resolving conflicts, if any, between the circumstances identified by the administrator and the circumstances identified by the user.