Patent ID: 7602519

Claim:
An information conveyance system comprising: printing means for printing visual information on a printing medium embedded with an IC chip that has a unique ID; ID reading means for reading the ID of the IC chip; output means for outputting to a server the ID that has been read and additional information of the visual information while relating the ID to the additional information; and a server that can store the additional information in relation to the ID output from the output means and can provide the additional information in response to an access request from a terminal for accessing the additional information corresponding to the ID, wherein the IC chip has a storage unit that stores access information corresponding to the ID and used for accessing the server, and a transmission unit that can send the access information to the terminal, in addition to the unique ID; wherein said access information comprises information that specifies an address of the server corresponding to the unique ID of the IC chip, or information that specifies a phone number of an automatic audio response server, and is stored separately from the unique ID.