Patent ID: 7848956

Claim:
A computer-based method for marketing creative media, said method comprising: providing a computer system, said computer system defining a database; receiving inputs with said computer system from a plurality of potential sellers of creative media content and at least one potential purchaser of rights related to creative media content; wherein the receiving inputs from a potential seller include receiving at least a portion of the creative media content and media content data, said media content data comprising at least one chosen from i) a characteristic of the creative media content and ii) a characteristic of the author of that media content; said receiving inputs from at least one potential purchaser of rights related to creative media including receiving a selection of creative media content desired, said creative media content desired comprising at least one chosen from i) a characteristic of the media content and ii) a characteristic of the potential seller of that creative media content; providing at least two modes for said computer system that are selectable by the potential seller of rights related to creative media for submittal of creative media content, said at least two modes comprising a first mode for targeted submittal to a particular potential purchaser of rights related to creative media who is selected by the potential seller of rights related to creative media and a second mode for general submittal to a pool of a plurality of potential purchasers of rights related to creative media; submitting creative media content and creative media content data with said computer system to at least one potential purchaser of rights related to creative media that corresponds with creative media content selected by that at least one potential purchaser of rights related to creative media and in accordance with the one of the first and second modes selected by the potential seller of rights; and providing a communication function with said computer system, said communication function allowing the at least one potential purchaser of rights related to creative media to directly communicate with a potential seller of rights related to creative media an intention to enter into negotiations with that potential seller of rights related to creative media.