Patent ID: 7853885

Claim:
A system for automated processing of requests for approval of marketing materials for at least one of a product and a service, comprising: an application server located on a network and programmed to present through an electronic user interface a review request form with data fields adapted to collect data from a requestor connected to the network, the data fields including: at least one data field adapted to indicate the marketing materials under review include performance information relating to the performance of the product or service, at least one data field adapted to indicate a selection of at least one performance reviewer for reviewing performance information in the marketing materials, at least one data field adapted to indicate a selection of at least one compliance reviewer for reviewing the marketing materials for compliance with at least one predetermined criteria, and at least one data field adapted to indicate a review request type from a set of predetermined review request types, the application server being further programmed to selectively enable at least one of a list of performance reviewers and a list of compliance reviewers in the request form for selection therefrom by the requestor based on the review request type selected by the requestor, to generate a review request document based on information entered by the requestor, and to send an electronic message including the request document to at least one selected reviewer; and a database for archiving information regarding the review request document and the marketing materials.