Patent ID: 8250454

Claim:
A system that facilitates displaying relevant advertisements to a user, comprising: a processor; memory communicatively coupled to the processor; a display engine stored in the memory and executable by the processor that browses a portion of image data during a browsing session and allows navigation of the portion of the image data by a user, the navigation comprising panning and/or zooming of the portion of the image data, wherein the portion of the image data represents a computer displayable multiscale image with a plurality of planes of view in which a first plane and a second plane are alternatively displayable based upon the level of zoom and which are related by a pyramidal volume, the multiscale image including a pixel at a vertex of the pyramidal volume; an evaluator stored in the memory and executable on the processor that identifies a context associated with the portion of the image data in response to the navigation of the portion of the image data by the user, the context associated with the portion of the image data comprising at least a level of zoom associated with the image data, wherein the evaluator identifies the context based on at least two or more planes of view navigated during the browsing session; and an ad selector stored in the memory and executable on the processor that locates an ad from a data store based on the identified context and seamlessly incorporates and displays the located ad into the browsing session.