Patent ID: 8234198

Claim:
A method for distributing price data corresponding to tradeable objects in an electronic trading environment, comprising: assigning, by a computing device, a tradeable object to a first channel of a plurality of channels based on at least one criterion, wherein, in response to the assignment, market data for the tradeable object is transmitted to a receiving computer device via the first channel, wherein the at least one criterion is selected from a group consisting of: volume of market data associated with the tradeable object, historical market information related to the tradeable object, a subscription request related to the tradeable object, and a news event that affects a market of the tradeable object; and re-assigning, by the computing device, the tradeable object to a second channel of the plurality of channels upon detecting a change in the at least one criterion, wherein in response to the re-assignment, the market data for the tradeable object is transmitted on both the first channel and the second channel for a limited amount of time.