Patent ID: 8375090

Claim:
A subscriber database in an IP Multimedia Subsystem (IMS) network, the subscriber database comprising: a storage system operable to store service profiles for IMS users; a control system including hardware that is operable to receive input that includes user identifiers for IMS users and includes advertisement blocking indicators, and to provision the service profiles for the IMS users as stored in the storage system to associate the user identifiers with the advertisement blocking indicators; and a network interface operable to receive a request for a service profile for an IMS user from a network element in the IMS network, wherein the request includes a user identifier for the IMS user; the control system is further operable to identify the service profile associated with the user identifier received in the request by the network interface, wherein the service profile includes initial filter criteria, and to process an advertisement blocking indicator associated with the user identifier to determine if advertisement content is indicated as blocked for the user identifier; if the advertisement content is indicated as blocked for the user identifier, then the control system is further operable to process the service profile defined for the user identifier of the IMS user to modify initial filter criteria that relates to advertisement content so that advertisement content will not be forwarded to the IMS user based on the user identifier; the network interface is further operable to transmit the service profile for the IMS user to the network element with the modified initial filter criteria.