Patent ID: 8209223

Claim:
A method comprising: receiving, by one or more computers, representations of a plurality of objects; receiving, by the one or more computers, tag data, wherein the tag data comprises one or more references to one or more media content items; for each of the plurality of objects, locating, by the one or more computers, the object in a frame of a video content item, wherein the tag data is associated with the located objects; and providing, by the one or more computers, the video content item, including the tag data associated with the located objects, to a user device that provides a user interface for a concurrent display of the video content item in a first display area and the located objects that are displayed during a presentation of the video content item in a second display area, and wherein the association of the tag data with the located objects cause the display of each located object to persist in the second display area after the located object is no longer displayed during the presentation of the video content item in the first display area.