Patent ID: 8790183

Claim:
A method comprising: a user interfacing with a computer that maintains a virtual world on a virtual world website, including virtual characters that are manipulable by the user; said user controlling customizing at least one of said virtual characters using the computer using items that can be obtained on the virtual world web site by using virtual currency on the virtual world website, to obtain the items, where the virtual currency on the virtual world website is in a first currency format; carrying out a first action on said computer to interface with said virtual world website, and to interact with a virtual activity on the virtual world website, and to obtain said virtual currency on the virtual world web site in the first currency format for participating in said virtual activity; said user interacting from the computer with a separate website separate from the virtual world website, and interacting with a second virtual activity on the separate website, where said separate website uses a second virtual currency which is in a second currency format that is different than the first currency format and where said interacting with the second virtual activity provides the user with said second virtual currency on the separate web site in the second currency format; said user logging in to the virtual world website and receiving an ability to convert said virtual currency from said second currency format to the first currency format and transfer said virtual currency to said virtual world website; and said user using the transferred virtual currency to customize said at least one of said virtual characters, wherein said user interacts with said separate website and receives plural different options for converting said virtual currency from said second currency format to multiple different currency formats usable on multiple different web sites, further comprising storing on the separate website user login information for the user on said multiple different websites, wherein the user can only convert to those of said multiple currency formats for which the separate website has said user login information from the computer, but can view conversions for all of said multiple currency formats from the computer.