Patent ID: 7548874

Claim:
A system for dynamically generating in real-time an advertisement optimized for a group of people located at a public location, said system comprising: means for obtaining real-time visual images of members of said group while engaged in a common activity at a public location; means for obtaining biometric data of one or more members of said group; means for obtaining transaction data based on current or past transactions performed by one or more group members; processing means for contemporaneously receiving said obtained visual images, biometric data and transaction data, determining identities of members of said group from said biometric data and transaction data, and common physical attributes of group members or common real-time behavioral activities performed by group members, or both, based on said received visual images, and extracting common personal characteristics based on the determined identities and, one or more determined physical attributes or real-time behavioral activities performed that are common among said group members; means for associating in real time products/services with said common personal characteristics of said group members; means for ranking suitable products/services for advertisement according to said common personal characteristics; means for generating an optimized advertisement related to products or services according to said ranking; and, means communicable with said processing means for transmitting said optimized advertisement to a communication device located at said public location for communicating said optimized advertisement to said group while at said public location.