Patent ID: 8657688

Claim:
A computer-implemented method for promoting a money transfer system, the method comprising: providing access to a game or contest to a user, the game or contest generated by a promotions engine computer; directing the user to a customer relations portal accessible via an access device to participate in the game or contest, the customer relations portal comprising a server configured to manage the game or contest, wherein the server is associated with the promotions engine computer; receiving a response from the user at the server related to the user's participation in the game or contest; determining whether the user is to receive a reward or prize based on the response from the user; and providing an output to the user on the access device indicating whether the user is to receive the reward or prize; maintaining a user profile on the server, the user profile including identification and informational data of the user, transaction history of the user on the money transfer system, and participation history of the user in other games or contests; wherein the game or contest comprises a trivia question, and wherein the response comprises an answer to the trivia question.