Patent ID: 7446081

Claim:
A rinse-off cleanser composition for delivering enhanced opacity (defined by ΔL value) while minimizing matting effect (lower shine), which composition consisting of: (a) from about 0.5% to about 90% of by wt. surfactant system comprising C 10 -C 24 fatty acids, alkyl taurates, and oxyalkylene ethers; (b) from 0.1 to 35% by wt. of solid particulate optical modifier, said modifier selected from the group consisting of talc, mica having particle size below about 50 micrometers and mixtures thereof; (c) from 0.01% to 30% by wt. of a titanium dioxide particle having size of about 100 nm to 300 nm; (d) from 2 to 25% by wt. of a deposition enhancement system, wherein, the deposition enhancement system comprises (i) 0.1 to 10% by wt. polyquaternium 6 cationic polymer or polymers having charge density of about 6.2 meq/g and (ii) 0.1 to 30% by wt. anionic surfactant and optionally (iii) about 0.1 to 30% by wt. of a granular anionic polymer which is a natural alkaloid polymer which forms a precipitate with said cationic polymer or polymers upon dilution, said anionic forming the precipitate being selected from the group consisting of C 10 to C 24 fatty acid soaps, alkyl taurates, and mixtures thereof; and (e) from about 0.1% to 45% of a hydrophilic structural dispersant comprising polyalkylene glycol, maltitol and glycerin, wherein the combination of titanium dioxide having specified particle size as set forth in (c) and of optical modifier (b) together with deposition enhancement system of (d) provides at least 5% enhancement in ΔL while simultaneously enhancing shine effect, said enhancement of shine defined by a more positive Δgloss value compared to absence of said optical modifier of (b).