Patent ID: 8213972

Claim:
Method for displaying advertisement display messages on personal cellular telecommunications devices, the method comprising the steps of: (a) transmitting over a cellular telephone network a cellular interactive display message to a plurality of personal cellular telecommunications devices for display thereon, said cellular interactive display message offering for sale mobile advertising packages for displaying cellular advertisement display messages on at least some of said plurality of personal cellular telecommunications devices; (b) on a subscriber invoking the cellular interactive display message on his personal cellular telecommunications device, initiating on said personal cellular telecommunications device an order routine for ordering a mobile advertising package over the cellular telephone network, said order routine including specifying (i) the contents of a cellular advertisement display message, (ii) the geographical area in which the cellular advertisement display message is to be transmitted, and (iii) the schedule when the contents of the cellular advertisement display message are to be transmitted; and (c) transmitting over the cellular telephone network cellular advertisement display messages including said contents to at least some of said plurality of personal cellular telecommunications devices in the specified geographical area for displaying said contents thereon based on the specified schedule in accordance with the mobile advertising package ordered by said subscriber in the order routine.