Patent ID: 7370283

Claim:
In a communications environment including a communication device that can receive content over multiple networks, a method for processing content to be presented on a ticker of the communication device, comprising: selecting content to send to the communication device equipped to receive the content over a plurality of networks; notifying the communication device that the content is available; receiving an identity of an available network from the communication device; automatically evaluating one or more optimal transmission mode factors to identify a plurality of available transmission modes over a plurality of networks for transmitting the content to the communication device, wherein the one or more optimal transmission mode factors comprise at least one of the following: content size, content format, content subject matter, content priority requirements, content security requirements, transmission cost, number of recipients, and network characteristics; selecting a first transmission mode to transmit the content over a first network based on the one or more optimal transmission mode factors; determining whether the first transmission mode includes a capability of transmitting the content to the communication device based on the one or more optimal transmission mode factors; if the first transmission mode is not capable of transmitting the content to the communication device such that a conflict exists between the first transmission mode, and the available network identified by the communication device, switching to the available network identified by the communication device as a second transmission mode to transmit the content to the communication device over a second network; and transmitting the content to the communication device via the second transmission mode, such that the content is: received at the communication device via the second transmission mode; locally stored at the communication device; and presented using a ticker of the communication device.