Patent ID: 7343005

Claim:
A method of providing Voice-over IP (VoIP) services triggered by an off-hook signal, comprising: detecting a caller off-hook signal from a device connected to a voice port of a broadband network modem; generating a spoken greeting to the caller in response to the detection of the caller off-hook signal; announcing the spoken greeting to the caller, wherein the announcement of the greeting occurs prior to dialing by the caller; receiving a caller response to the spoken greeting in a voice response unit (VRU) on the broadband network; determining at the VRU whether the caller response is indicative of a transaction request, wherein the determination that the caller response is indicative of the transaction request occurs prior to dialing by the caller and wherein the transaction request is selected from the group consisting of a request to purchase goods and a request to purchase services; generating at the VRU a spoken marketing offer to the caller targeted to the transaction request, wherein the offer identifies a vendor; announcing the marketing offer to the caller; collecting financial information from the caller sufficient to complete the transaction; and sending the financial information of the caller to the vendor upon acceptance of the marketing offer thereby completing the transaction request.