Patent ID: 7357483

Claim:
An ink jet printing apparatus for forming an image on a print medium by performing a printing operation and a print medium feeding operation; the printing operation performed by making a print head carry out a plurality of scan motions in a predetermined direction on the print medium, the print head having an array of a plurality of nozzle rows corresponding to the required number of colors of ink to be ejected, each nozzle row including a plurality of nozzles, each scan motion involving the ink being ejected from the plurality of nozzles onto the print medium; the print medium feeding operation performed by moving the print medium and the print head relative to each other a predetermined amount in a direction different from a direction of the scan motion of the print head; the ink jet printing apparatus comprising: print mode selection means for selecting one print mode among a plurality of print modes including a first print mode and a second print mode, the first print mode using a relatively large number of colors of ink employed for printing and the second print mode using an achromatic ink and a number of colors of chromatic ink smaller than in the first print mode; and control means for controlling the printing operation according to the print mode selected by the print mode selection means; wherein the control means controls so that in the first print mode bidirectional printing, in which a printing operation is performed during scan motions both in the predetermined direction and a direction opposite thereto, is carried out, and in the second print mode unidirectional printing, in which a printing operation is performed only during a scan motion in either the predetermined direction or the direction opposite thereto, is carried out, wherein, in image formation in the first print mode and the second print mode, printing of an image over a predetermined area on the print medium is completed through a plurality of scan motions of the print head by repeating the printing operation achieved through the scan motion of the print head and the print medium feeding operation covering a width narrower than a print width printed through one scan motion of the print head in a print medium feeding direction, and wherein, in printing in the second print mode, at least yellow ink is ejected before an achromatic ink.