Patent ID: 8792909

Claim:
A method of associating a mobile device to a household, the method comprising: receiving a plurality of latitude-longitude pairs for a mobile device, the latitude-longitude pairs corresponding to a location of the mobile device during a time period; organizing the plurality of latitude-longitude pairs into a plurality of clusters, the clusters corresponding to geographic regions visited by the mobile device during the time period; calculating a score for each cluster, the score representing a likelihood that a user of the mobile device resides in a household within the cluster; identifying a location of the user's household, the location corresponding to the cluster having the highest score; associating the mobile device with the user's household; receiving, during a second time period, a plurality of second latitude-longitude pairs for the mobile device, the second latitude-longitude pairs corresponding to a location of the mobile device during the second time period; organizing the plurality of second latitude-longitude pairs into a plurality of second clusters, the second clusters corresponding to geographic regions visited by the mobile device during the second time period; calculating a second score for each second cluster, the second score representing a likelihood that the user of the mobile device resides in a household within the second cluster; and identifying a second location of the user's household, the second location corresponding to the second cluster having the highest second score.