Patent ID: 7155853

Claim:
A labeling system for using labels to provide information pertaining to merchandise, comprising a merchandiser adapted to support said merchandise; a label holder mounted to merchandiser, the label holder including means for supporting one or more labels without an adhesive bond; a friction coated label removably secured to the label holder by the support means, the lable including a face stock and a friction coating, the face stock having printed indicia thereon relating to the merchandise, the friction coating disposed between the face stock and the label holder to inhibit migration of the label relative to the label holder, the friction coating comprising a weak adhesive selected from a group consisting of a rubber-based adhesive, an acrylic emulsion adhesive, a dry bond adhesive, a hot melt adhesive, a solvent-based adhesive, and a water-based adhesive; and wherein the weak adhesive is not strong enough to adhesively bond the friction coated label to the lable without said support means during retail use of the merchandiser.