Patent ID: 8688086

Claim:
A method of operating a wireless communication system, the method comprising: receiving a registration request from a wireless communication device, and in response, monitoring device status and updating a data structure with device status data for the wireless communication device; receiving a content request from the wireless communication device for primary content from a primary content provider, and in a control system of the wireless communication system, responsively determining an anonymous key associated with the wireless communication device that conceals an identity of the wireless communication device to an advertisement content provider and transferring the anonymous key for delivery to the advertisement content provider; in the control system of the wireless communication system, receiving a device status request indicating the anonymous key transferred by the advertisement content provider, and in response, transferring the device status data with the anonymous key for delivery to the advertisement content provider; in a content server of the wireless communication system, receiving advertisement content indicating the anonymous key transferred by the advertisement content provider responsive to the transferred device status data, and determining that the advertisement content is associated with the primary content for the wireless communication device based on at least processing the anonymous key to determine the identity of the wireless communication device; in the content server of the wireless communication system, receiving the primary content transferred by the primary content provider; and transferring the primary content and the advertisement content to the wireless communication device using the identity of the wireless communication device.