Patent ID: 8271507

Claim:
A method for marketing management including dynamic advertisement creation and customization, the method comprising the steps of: a. providing a database and storing in the database a plurality of modifiable advertisements, each of the stored advertisements including a plurality of components for creating a display of the stored advertisement wherein each of the stored advertisements is used to advertise at least one of a product and a service; b. providing an administrator server computer and connecting the server to the database; c. running a computer program on the server computer permitting an authorized user at a remote computer access to the database in response to a predetermined login by the authorized user; d. displaying a one of the stored advertisements selected by the authorized user on the remote computer; e. permitting the authorized user to modify individual ones of the plurality of components of the selected one stored advertisement and store the modified advertisement in the database, wherein the display of the selected one of said stored advertisements is changed when used to advertise at least one of the product and the service; f. enabling a personalized message between the authorized user and a prospect, and an online response path for the prospect in the form of a personalized URL (pURL); and g. permitting tracking and monitoring an activity of the prospect, and allowing the authorized user to set qualifying thresholds related to the activity of the prospect and assign the prospect to at least one responder to follow-up and engage the prospect when the qualifying threshold is achieved.