Patent ID: 7933890

Claim:
A computer-implemented method comprising: maintaining an index of Web pages, the index storing data used by a search engine to score Web pages responsive to queries; crawling Web pages accessible on a network to identify information pertaining to a Website having a plurality of Web pages arranged according to a URL hierarchy, wherein the Website has one or more strongly associated terms, wherein each Web page includes one or more terms, and wherein the plurality of Web pages includes a home or root page that is above the other Web pages in the URL hierarchy; selecting a candidate term from the terms in a first Web page of the Website; determining that the candidate term is one of the strongly associated terms for the Website by using data external to the Website; identifying a second Web page of the Website that is below the first Web page in the URL hierarchy of the Website; updating the index to include data associating the candidate term with the second Web page, wherein the association results in the second Web page having a higher search score for a search query including the candidate term than the second Web page would otherwise have.