Patent ID: 8000995

Claim:
A computer-implemented method for assessing segmentation strategies, comprising: defining a plurality of segmentation strategies, wherein a segmentation strategy partitions a population of consumers or clients into a plurality of segments, and wherein a segment groups members of the population according to one or more attributes; associating, using one or more data processors, a model with each segment of a segmentation strategy, wherein the associated model is an algorithm that is used to determine a performance score for each segment, the performance score that predicts a consumer or client related activity for a population segment, wherein the consumer or client related activity comprises one or more of a response of the population segment to a marketing activity, loyalty of the population segment to a brand, account acquisitions by the population segment or fraudulent activity by the population segment; selecting an evaluation criterion, wherein an associated model uses the evaluation criterion to determine the performance score for a segment; aggregating, using the one or more data processors, the performance scores to generate a strategy performance score for each segmentation strategy, wherein aggregating includes sorting and binning data associated with each segmentation strategy; selecting a segmentation strategy performance criterion comprising one or more of lift over a baseline or lift relative to an existing segmentation strategy; determining, using the one or more data processors, whether one or more of the segmentation strategies exceeds a performance criterion based on the strategy performance scores; based on a determination that none of the segmentation strategies exceed the performance criterion, performing one or more of: redefining the plurality of segmentation strategies; or selecting an alternate evaluation criterion for use by the associated model in determining the performance score for each segment of the population; comparing, using the one or more data processors, the strategy performance scores, wherein comparing includes determining a best strategy performance score representing the segmentation strategy predicted to produce a best overall response from the population; and displaying a result of the comparison.