Patent ID: 8552970

Claim:
A liquid crystal display device, comprising: a liquid crystal panel on which an image based on a video signal is displayed; a light guide plate disposed behind the liquid crystal panel; a plurality of light emitting units including a plurality of light emitting elements configured to emit light toward the liquid crystal panel through the light guide plate, the light emitting units arranged in series at an interval in such a direction that the light emitting elements face a side surface of the light guide plate; a feeding circuit configured to supply power to the light emitting units, the feeding circuit including: a first switch which is connected to both ends of at least one of the light emitting units, wherein the at least one of the light emitting units connected between the both ends is deactivated when the first switch is turned on; and a second switch which is connected to both ends of at least one of the light emitting units, wherein the at least one of the light emitting units connected between the both ends is deactivated when the second switch is turned on; and a switching unit configured to control an on/off state of each of the first and second switches according to a driving timing of the liquid crystal panel to subsequently switch the light emitting units to be deactivated; a changing unit configured to change an order in which the switching unit switches the light emitting units to be deactivated; and a control unit including a CPU and a storage unit, wherein the storage unit stores a switching program and a changing program; the CPU is configured to execute the switching program to serve as the switching unit that controls the on/off state of each of the first and second switches according to the driving timing of the liquid crystal panel to sequentially switch the light emitting units to be deactivated; the CPU is configured to execute the changing program to serve as the changing unit that changes the order in which the light emitting units to be deactivated are sequentially switched; and an order in which a write operation is performed to lines of the liquid crystal panel is changed according to a change of an order in which the light emitting units are sequentially switched.