Patent ID: 7577592

Claim:
A method of providing a web page comprising a consistent user interface to allow a consumer to order products from a plurality of merchants via a network, comprising: displaying, by a computer processor, information related to said plurality of merchants within said web page comprising said consistent user interface, wherein said plurality of merchants comprise an affiliated merchant and an unaffiliated merchant; receiving, at said computer processor, a selected product from said web page; adding, by said computer processor, said selected product to said universal shopping cart; determining, by said computer processor, whether said selected product in said universal shopping cart is from an affiliated webpage; transmitting, by said computer processor, raw data in a data file for an order for said selected product in said universal shopping cart directly to a processor associated with said affiliated merchant database in response to said selected product being from said affiliated webpage; injecting, by said computer processor, said order at an unaffiliated webpage in response to said unaffiliated webpage being associated with said selected product, wherein data elements of said order is injected to said unaffiliated webpage according to matching said data elements to respective fields associated with said unaffiliated webpage; and, determining, by said computer processor, a common payment method which is accepted by at least one of said affiliated merchant or said unaffiliated merchant which respectively sell each of said selected product in said universal shopping cart, wherein said at least one of said affiliated merchant or said unaffiliated merchant is paid via said common payment method.