Patent ID: 6880123

Claim:
Apparatus for a network server, for use in distributing an information object to a client computer, comprising: a processor; and a memory connected to the processor and storing computer executable instructions; and wherein the processor, in response to the instructions: receives a request from the client computer to download to the client computer an agent for rendering an information object, the request being issued by the client computer in response to execution, through a browser situated and executing in the client computer, of advertising code embedded in a web page to be displayed by the browser; and downloads, in response to the request, the agent to the client computer such that the agent is executed, under the browser, in the client computer for subsequently rendering the information object, wherein the request, when executed, by the browser causes the browser to dynamically write a plurality of predefined applet tags that collectively implement a script into the web page such that the script, when subsequently executed by the browser, causes the client computer to download the agent and instantiate and execute the agent.