Patent ID: 7493641

Claim:
A method for simultaneously displaying advertisements with an electronic program guide (EPG), comprising: displaying a plurality of television schedule information items in a scrollable program schedule region of a display that indicates the time and channel for at least a portion of the displayed television schedule information items, wherein the displayed television schedule information items are arranged in a plurality of rows, each row having a vertical height; selecting an advertisement for display from a plurality of advertisements, wherein the advertisement is other than a television schedule information item and promotes something other than the displayed television schedule information items; simultaneously displaying the selected advertisement in a program information region adjacent to the scrollable program schedule region, wherein the selected advertisement has substantially the same height as the vertical height of the each row; and in response to receiving a user input, navigating a cursor from the scrollable program schedule region to the program information region in which the advertisement is displayed, wherein the cursor is displayed around the entire program information region.