Patent ID: 7461836

Claim:
A method for forming individual insert assemblies using an inline printing press comprising: feeding a web in lengthwise direction; forming from the web at least one first ribbon defining an insert; forming from the web at least one second ribbon defining an advertising panel; applying repositionable glue to a side of said second ribbon; attaching said second ribbon to said first ribbon by positioning said side of said second ribbon having repositionable glue onto said first ribbon, thereby forming an attached ribbon; and cutting said attached ribbon to form individual insert assemblies wherein each individual insert assembly includes at least one repositionably attached advertising panel; wherein applying repositionable glue to said advertising insert comprises continuously-pumping glue from a glue drum to a gluehead that applies the repositionable glue to the second ribbon and routing excess glue generated by the continuous-pumping back to the glue drum using a teed connector, said continuous pumping maintaining a predetermined microsphere concentration for said glue.