Patent ID: 8614777

Claim:
A liquid crystal display device, comprising a first substrate, a liquid crystal layer and a second substrate, in this order, wherein said first substrate has a pixel electrode having a trunk portion and a plurality of branch portions branching off from the trunk portion, wherein said liquid crystal display device has a display region including a region where said branch portions and slits are alternately disposed, wherein said display region includes a reflective region and a transmissive region, wherein said reflective region has said pixel electrode, a reflective film disposed under said pixel electrode, and a λ/4 retarder plate, wherein a first best-fit curve obtained from a gamma curve of a reflective display is located above a second best-fit curve obtained from a gamma curve of a transmissive display except in regions where a reflectance of said first best-fit curve and a transmittance of said second best-fit curve are 0% and 100%, wherein said first best-fit curve does not have a gradation reversal and has an inflection point, and wherein said first best-fit curve indicates 40 percent of the reflectance or higher at a 31st gradation in a full scale of 0 to 63 gradations.