Patent ID: 7865916

Claim:
A method for supplying advertising in association with interactive video content including a series of video images and associated audio content, comprising: detecting, during a presentation of the video images on a display device and using at least a first sensor in communication with a processor, a first number of persons who are actively using a second number of input devices to interact with the interactive video content via an interactive video controller controlling video input to the display device, wherein the first number is detected independently of the second number; detecting, during the presentation of the video images and using at least a second sensor in communication with the processor, a third number of persons who are inactively exposed to the interactive video content presented on the display device, exclusive of the first number of persons; reporting, during the presentation of the video images, the first and third numbers of persons who are exposed to the interactive content; and, storing results of said reporting in a computer memory for use at a future time.