Patent ID: 8724845

Claim:
A non-transitory computer-readable medium storing a content determination program causing a computer to perform a procedure, the procedure comprising: detecting a plurality of persons appearing in a plurality of chronologically photographed images; identifying whether image content is displayed to the plurality of persons; detecting a position of each of the plurality of persons; calculating a moving velocity of each of the plurality of persons when identifying that the image content is not displayed to the plurality of persons; detecting distances among a part of the plurality of persons when identifying that the image content is displayed to the plurality of persons; setting a group including the part of the plurality of persons on the basis of the moving velocities and the positions; acquiring attribute information of the group on the basis of a person image corresponding to the each of the part of the plurality of persons included in the group; and determining, on the basis of a correspondence relationship between the attribute information of the group and attribute information of content images stored in a storage unit, one of the content images to be projected to a position which each of the part of the plurality of persons of the group recognizes.