Patent ID: 8712836

Claim:
A method for processing point-of-sale information, the method comprising: receiving, by a computing device, from a point-of-sale terminal, an identifier associated with an item that has not yet been purchased by a customer; determining, by the computing device, point-of-sale information associated with the item based on a purchasing history, wherein the point-of-sale information includes: a price at which the item was previously purchased at a particular point-of-sale terminal, information identifying the item that was previously purchased and the particular point-of-sale terminal, and information identifying a previously applied incentive that was applied to the price; providing, by the computing device, the point-of-sale information associated with the item to a remote computer associated with a supplier of the item on a substantially real-time basis; providing, by the computing device, to the remote computer associated with the supplier of the item, purchasing information of a similar item associated with a competing supplier received from at least one store; receiving, by the computing device, an incentive from the remote computer associated with the supplier on a substantially real-time basis, wherein the incentive is determined based on at least the point-of-sale information associated with the item and the purchasing information of the similar item associated with the competing supplier received from the at least one store; and providing, by the computing device, the incentive to the point-of-sale terminal.