Patent ID: 7730107

Claim:
A computerized method for an organization to share profile data with a plurality of organizational partners comprising: a) receiving at a computer registry service profile data for said organization, said profile data comprising: 1) identifying data for said organization; and 2) contact data for said organization for receiving information from organizational partners of said organization; b) storing at said computer said registry service said profile data for said organization; c) in response to receiving said profile data, generating at said computer a RSS-enabled web page comprising at least a portion of said profile data; d) associating at said computer an obfuscated hyperlink with said RSS-enabled web page; e) receiving at said computer contact data for a plurality of organizational partners to receive said obfuscated hyperlink for accessing said RSS-enabled web page with said at least a portion of said profile data; f) distributing said obfuscated hyperlink via said contact data for said plurality of organizational partners of said organization; g) providing said plurality of organizational partners with RSS reader access to said profile data in said RSS-enabled web page using said obfuscated hyperlink; h) receiving updates to said profile data for said organization; i) generating a RSS-enabled web page for said updated profile data; and j) providing said plurality of organizational partners with RSS reader access to said updated profile data in said RSS-enabled web page using said obfuscated hyperlink.