Patent ID: 8549555

Claim:
A video player for advertising a product or service in a video production, the video player comprising: a video overlay configured to: allow a display of a video production having a video portion that is not broken into segments by an interruptive advertisement, the video portion displaying one or more products or services; and display, adjacent at least one edge of a displayable area of the video production, one or more interactive items during the display of the video portion that is not broken into segments by an interruptive advertisement, the one or more interactive items: authored to relate to the one or more products or services; transmitted separate from the video production; and configured to allow a user to retrieve further information not previously displayed about the one or more products or services, at least some of the further information configured to be displayed as an overlay over the video production adjacent at least one edge of the displayable area of the video production without regard to a location or presence of the one or more products or services displayed within the video portion.