Patent ID: 7801803

Claim:
A method of attracting users to an electronic network system by making a sale offer over the electronic network system, comprising: receiving registration information from one or more individuals, to designate as registered users; generating an advertisement to obtain a product or service on the electronic network system at a cost substantially equal to a delivery price for delivering the advertised product or service to a recipient, the delivery price being less than a current value of the advertised product or service in a competitive marketplace; displaying the generated advertisement through the electronic network system to one or more of the registered users in communication with a Web site associated with the electronic network system, the display of the advertisement starting at a time unpredictable by the one or more registered users while visiting the Web site; completing a sale of the product or service through the electronic network system based on a response to the advertisement by at least one of the registered users within a predetermined period of time; and removing the advertisement from being displayed through the electronic network system to each one of the registered users that does not respond to the advertisement within the predetermined period of time.