Patent ID: 7853650

Claim:
A computerized method comprising: generating, by a first data processing device associated with a first user in response to a selection by the first user of digital content, first persona information that includes identifiers representing the first user's selection of the digital content; generating a first polling query message that includes a subset of the first persona information; transmitting the first polling query message from the first data processing device to a second data processing device; receiving a second polling query message that includes a first and second common identifier, wherein the first common identifier is an identifier common to the first persona information and common to second persona information that is associated with a second user of the second data processing device, the second common identifier is an identifier common to the first persona information and common to third persona information that is associated with a third user of a third data processing device; initiating a relationship between the first processing device and one of the second and the third processing devices based on the first and second common identifiers; receiving a third polling query message that includes the second persona information; correlating the identifiers included in the first persona information with the identifiers included in the second persona information to identify a third common identifier between the first and second persona information; updating the third polling query message with the third common identifier; and transmitting the updated third polling query message to the third data processing device.