Patent ID: 8103259

Claim:
A method for preparing and delivering a media object of a category of media object to a selected one of a plurality of mobile devices, each of the mobile devices of a different mobile device type and comprising an output, the method comprising: at a first stage, for each type of mobile device, determining an optimised output of the category of media object when the category of media object is rendered on the output of the type of device; at a subsequent stage: retrieving the mobile device type of the selected mobile device; optimising the media object based on said retrieved mobile device type and according to said determined optimised output for the category of the media object; delivering said optimised media object to the selected mobile device; and rendering said optimised media object on the mobile device output; wherein determining an optimised output of the category of media object comprises acquiring a plurality of test mobile devices, one of each of said test mobile devices representative of one of the different mobile device types, testing the plurality of test mobile devices, said testing comprising rendering a plurality of test media objects of the category of media object on the output of each of the test mobile devices, the plurality of test media objects having different attributes, rating the quality of the output of said rendered test media objects for each of the test mobile devices to determine the optimised output of the category of media object on each of the test mobile devices, and storing said attributes of the rendered media object resulting in the determined optimised output together with the type of test mobile device and the category of media object.