Patent ID: 8112324

Claim:
A system for creating tags for existing items published in an electronic catalog, comprising: one or more processors; and memory to store computer-executable instructions that, when executed, cause the one or more processors to perform acts comprising: creating, in response to a first input, a category tag to define a category related to an existing item published in the electronic catalog, wherein: the category tag characterizes the existing item and is different than an existing category used within the electronic catalog to which the existing item has been assigned; and the first input is received from an entity other than a content provider that provided details of the existing item published in the electronic catalog; creating, in response to a second input and subsequent to receipt of the first input, one or more fact tags that are associated with the category tag for the existing item, wherein a fact tag comprises a name portion identifying an attribute of the existing item and one or more corresponding value portions providing one or more values of the attribute identified by the name portion, wherein the name portion is a tag and wherein at least one of the one or more value portions is a tag; and transmitting item information of the existing item to a client device based at least in part on a received selection of the category tag and one of the fact tags associated with the existing item.