Patent ID: 8701134

Claim:
A media content viewing estimation system comprising a physical computer processing machinery to: receive a time measurement of how long at least part of a content item was rendered by an end-user rendering unit and outputted for display to an audio-visual outputting arrangement by the end-user rendering unit during a time window, the time window being one from a set of time windows; determine user interaction with the end-user rendering unit and/or the audio-visual outputting arrangement; and estimate viewing by the user of the at least part content item such that if: user interaction was not determined during the time window then time attributed to the viewing of the at least part content item is reduced to a capping limit; however, if user interaction was not determined during the time window, time attributed to the viewing of the at least part content item is not reduced to the capping limit, but is set to be a certain fraction of the time measurement of how long the at least part content item was rendered and outputted for display to the audio-visual outputting arrangement if all of the following conditions apply: (a) the user interaction was not determined during the time window; and (b) the at least part content item has a genre which is predetermined as a preferred genre of the user; and (c) a measured duration of content having the genre in the time window is greater than the duration of content having any other genre in the time window; and (d) the measured duration of the content having the genre in the time window is greater than an average content duration in the time window.