Patent ID: 8818876

Claim:
A computer-readable media embodied on a non-transient, physical memory device having stored thereon computer executable instructions executable by a retailer computer system to facilitate the purchase of product that is determined to be useful in the performance of a task, the instructions performing steps, comprising: presenting to a consumer a first user interface by which the consumer may select a task from a repository of tasks, each task stored in the repository of tasks comprising documented instructions for performing the task; presenting in a web page the documented instructions of the selected task; parsing the documented instructions to locate one or more keywords related to at least one product, the at least one product being one or more of a part and a tool usable in performing the task; using the one or more keywords within the documented instructions of the selected task to select the at least one product from an electronic product catalog; and presenting to the consumer a second user interface for allowing the consumer to purchase the selected at least one product.