Patent ID: 7970651

Claim:
A commercial article information presenting system comprising: a shopping basket device installed a shopping basket for putting one or more commercial articles each having an electronic tag therein, the electronic tag including a tag identifier for uniquely specifying the electronic tag; and a shop server capable of communicating with the shopping basket device via a network, the shop server including: a first transmitting unit to transmit, to the shopping basket device, screen data for displaying an advertisement screen indicating information with respect to discount target commercial articles and listing of selection items each containing a commercial article identifier for uniquely specifying the commercial article, the shopping basket device including: an acquiring unit to acquire the tag identifiers from the electronic tags attached to the one or more commercial articles put in the shopping basket; a second transmitting unit to transmit the tag identifiers acquired by the acquiring unit to the shop server; a display unit to display a screen based on screen data received from the shop server; and a third transmitting unit to transmit, in a case where any one of the selection items is chosen from the advertisement screen displayed by the display unit based on the screen data transmitted by the first transmitting unit of the shop server, the commercial article identifier contained in the chosen selection items to the shop server, the shop server further including: a storage to store commercial article information blocks per commercial article, each of the commercial article information blocks containing the commercial article identifier, a unit price of the commercial article and a tag identifier group of the electronic tags attached to identical commercial articles; a recording unit to record the commercial article identifier, which is contained in the chosen selection items, received from the third transmitting unit of the shopping basket device; a generating unit to generate, when receiving the tag identifiers of the electronic tags transmitted by the second transmitting unit, screen data for displaying an itemization screen, the itemization screen indicating commercial article identifiers and unit prices in at least one of the commercial article information blocks corresponding to the received tag identifiers and indicating a total of the unit prices, to include a description indicating that there is no commercial article corresponding to the chosen selection items in the shopping basket when the commercial article identifier recorded by the recording unit does not exist in the commercial article identifiers corresponding to the tag identifiers transmitted by the second transmitting unit of the shopping basket device; and a fourth transmitting unit to transmit the screen data generated by the generating unit to the shopping basket device.