Patent ID: 8467517

Claim:
A system for providing at least one commercial information (CI) message as a ring-back tone (RBT) to a caller, the caller having initiated a call with a callee, the caller being registered with a first telecommunication service provider, the callee being registered with a second telecommunication service provider, the system comprising: a. a global broker for routing a request to the first telecommunication service provider for at least one CI id associated with a caller profile of the caller, the request being generated by the second telecommunication service provider; b. a first CI server corresponding to the first telecommunication service provider, for associating the at least one CI id with the caller profile of the caller; c. a second CI server corresponding to the second telecommunication service provider for receiving the at least one CI id associated with the caller profile of the caller, wherein the at least one CI id is routed from the first telecommunication service provider to the second telecommunication service provider through the global broker; and d. a ring-back tone player corresponding to the second telecommunication service provider, for playing the at least one CI message to the caller.