Patent ID: 8776107

Claim:
A method for providing targeted advertising messages to a user, comprising: storing a plurality of advertising data files from one or more advertising entities within a database associated with an advertising data service; acquiring user data relating to the user within said database of said advertising data service; selecting a targeted advertising message from one of the stored advertising data files as a function of the acquired user data and in response to which advertiser has agreed to the highest payment; transmitting content data to an internet content provider for being directed to the user; executing a fee payment from said advertising data service to said internet content provider in response to inclusion of said targeted advertising message to the user; said content data is configured with a cue for insertion of data relating to the selected targeted advertising message; and insertion of said advertising message into said content data being output to the user; executing a fee payment from said one or more advertising entities to said advertising data service in response to the fee payment made to said internet content provider for providing the targeted advertising message that is viewed by the user.