Patent ID: 8050948

Claim:
An apparatus to create an itinerary comprising: a memory to store a plurality of user preferences and a plurality of possible plan elements, each element having one or more categories associated with the element; a processor coupled to the memory, the processor being configured to: calculate a user value for each plan element, automatically generate a conditional plan comprising a plurality of plan items and defining at least one decision point to detect during execution of the conditional plan whether a user is following an original plan item that is associated with the decision point, wherein the conditional plan is generated based on the calculated user values for the plan elements and the at least one decision point is defined prior to execution of the conditional plan and has an associated original plan item and at least one associated alternative plan item that are pre-determined prior to execution of the conditional plan, present the conditional plan in a user system, detect the at least one defined decision point during execution of the conditional plan, determine at the defined decision point that a user is not following the original plan item that is associated with the defined decision point, and present during execution of the conditional plan the pre-determined alternative plan item that is associated with the defined decision point in the user system based on the determination that the user is not following the original plan item that is associated with the defined decision point.