Patent ID: 7529687

Claim:
A display system that displays information to an in-store customer during a point-of-sale transaction, the display system comprising: a control unit configured to operate a customer display device by accessing an infomercial database and receiving input data related to item information in a sales transaction from at least one of a plurality of input devices, the infomercial database including a list of types of trigger events and their corresponding sequence of multimedia entries to be displayed based on the type of trigger event; a point-of-sale program module coupled to the control unit and configured to process the input data by accessing a point-of-sale database; a customer display program module coupled to the control unit and the point-of-sale program module, the customer display program module configured to display the processed input data and configured to display the sequences of multimedia entries located in the infomercial database on the customer display device; an event management unit configured to receive and interpret the input data processed by the point-of-sale program module to notify the control unit when trigger events occur that require an update to the customer display device; and wherein the control unit includes an internal timer, the control unit is configured to display each multimedia entry on the customer display device for a duration of time based on the internal timer until the event management unit detects a trigger event, upon detection of the trigger event, the control unit interrupts the sequence of multimedia entries and changes the multimedia content to be displayed on the customer display device by displaying a different sequence of multimedia entries that match a type of the detected trigger event as indicated in the infomercial database.