Patent ID: 8244574

Claim:
A method of causing delivery of electronic advertisements based on provided profiles comprising: (a) with a computer system automatically tagging a device of a visitor following receipt from a profile owner computer of indicia of a profile associated with the visitor, for profiles matching a profile or kind of profiles desired by an entity controlling the computer system; (b) wherein the profile owner computer is programmed: (i) to automatically select an electronic-advertising-space-controlling entity based on a comparison of (A) profile information about a visitor who electronically accessed electronic apparatus of a profile supplier with (B) a plurality of stored requests from different entities, each stored request being for requested profiles or kinds of profiles, which plurality of stored requests includes the desired profile or kind of profiles, and (ii) to automatically arrange for electronic storage of a tag that is associated with the visitor and that is readable by an electronic-advertising-space-controlling equipment controlled by the selected entity, which equipment is part of the computer system of part (a) when the selected entity is the entity controlling the computer system; and (c) later, with the computer system, automatically checking electronic devices of a multitude of visitors accessing the computer system for the tag readable by the computer system and, when found, automatically causing delivery of a profile-dependent electronic advertisement to the tagged visitor devices.