Patent ID: 8600415

Claim:
A short message service (SMS) advertising distribution system facilitating advertisement message and data exchange between an advertisement aggregator and an SMS content provider, the system comprising: an ad database storing at least one text-based advertisement with associated targeting parameters; an application ad server operative to receive an advertisement request, select at least one advertisement that satisfies targeting parameters by performing a contextual keyword analysis of words contained in an SMS message body to look for at least one of plurals, misspellings, synonyms or popular text message grammar translations, and retrieve from the ad database one or more selected advertisements; a third-party SMS application operative to send a request for advertisements to the application ad server, interact with an SMS gateway to format message protocol for the SMS gateway, transmit at least one message to a remote wireless device; a campaign management application to create and manage advertisements within the ad database; and a reporting database to show advertisement delivery statistics, wherein advertisements are created in the campaign management application, wherein an advertisement is comprised of campaign parameters, targeting parameters, creative ad copy, conversion ad copy, and conversion types, wherein the creative ad copy is in the form of text; wherein several ad copy formats are presented, differing by character size; and wherein a single campaign contains several ad copy formats including: 55 character ad copy with spaces, 5 characters for formatting=60 total characters, 35 character ad copy with spaces, 5 characters for formatting=40 total characters, and 20 character ad copy with spaces, 5 characters for formatting=25 total characters; wherein the creative ad copy contains a first conversion action to text a first keyword to a shortcode, then receive a first response message that contains a first conversion ad copy and a second keyword; and wherein conversion ad copy contains a second conversion action to opt-in to future alerts from an advertiser by replying with the second keyword to the first response message, then receive a second response message that contains a second conversion ad copy.