Patent ID: 8561332

Claim:
A sign system for displaying product information to consumers and positioned proximate a product being vended to said consumers, said sign system comprising a substantially planar support for maintaining said sign system in a desired orientation, a primary sign releasably retained by said planar support, said primary sign providing information related to said product being vended and having a window therein, and a secondary sign releasably retained behind said primary sign such that at least a portion of said secondary sign is visible through said window, said secondary sign having a plurality of alternative pricing indicia strategically positioned thereon such that through repositioning said secondary sign behind said primary sign, alternative pricing indicia is displayed through said window and wherein primary product information is provided to a first side of said primary sign for displaying said product information to consumers viewing said sign and secondary product information related to said primary product information is provided to a back side of said primary sign, said secondary sign having an opening configured therein such that when said secondary sign is positioned behind said primary sign for displaying pricing indicia through said window, said secondary product information is visible through said opening.