Patent ID: 8849070

Claim:
A computer-implemented method comprising: determining, a rating for a first advertisement based at least on an image depicted in the first advertisement, the determining comprising: comparing image content of the image depicted in the first advertisement to image content from a reference advertisement, the reference advertisement having a rating that specifies one or more types of content included in the reference advertisement; determining, by one or more processors, that the first advertisement and the reference advertisement are similar based on the comparison of the image content; and designating the rating of the reference advertisement as the rating for the first advertisement based on the determination that the first advertisement and the reference advertisement are similar; receiving a request for an advertisement to be displayed with a resource, the resource having a suitability profile that specifies a particular type of content should not be displayed with the resource; determining, based on the rating for the first advertisement, that the first advertisement does not include the particular type of content; and responsive to the request, delivering the first advertisement for presentation with the resource based at least on the determination that the first advertisement does not include the particular type of content.