Patent ID: 8700734

Claim:
A method of delivering information across a computer network, comprising: receiving, at a web server, a first request from a client program for user-selected information; determining, at the web server, if a provider-selected message has been previously transmitted to the client program within a first time period determined by the web server, the provider-selected message comprising an HTML document having a link associated with the user-selected information; receiving, at the web server, a second request for user-selected information after the first time period determined by the web server; determining, at the web server, if a second provider-selected message has been previously transmitted to the client program within a second time period determined by the web server, the second time period different from the first time period, the second provider-selected message comprising an HTML document having a link associated with the user-selected information; if, based on the determining step, it is determined that the second provider-selected message has been previously transmitted to the client program within the second time period, then transmitting, from the web server, the user-selected information to the client program for display; and if, based on the determining step, it is determined that the second provider-selected message has not been previously transmitted to the client program within second the time period, then: a) transmitting, from the web server, the second provider-selected message to the client program for display, the second provider-selected message being configured to cause the client program to transmit a third request for the user-selected information; and b) receiving, at the web server, the third request; and c) transmitting, from the web server, in response to the third request, the user-selected information to the client program for display.