Patent ID: 8661327

Claim:
A method for automated insertion of relevant hyperlinks into social media-based communications comprising: obtaining data defining one or more trigger terms associated with one or more of a business, product, and service; monitoring social media communications associated with a social media system for one or more defined trigger terms; detecting a defined trigger term in an original social media communication message associated with the social media system, and determining a location of an intended receiver of the original social media communication message, the detected defined trigger term being a defined trigger term contained within an original social media communication message originated by a sender and intended to be received by the intended receiver, the sender and intended receiver being parties of the original social media communication message; assigning one or more hyperlinks to the trigger term based on the determined receiver location; inserting the one or more assigned hyperlinks of one or more webpages associated with the detected trigger term into the original social media communication message, resulting in social media communication message; and sending the modified social media communication message to the intended receiver through the social media system.