Patent ID: 8554265

Claim:
A method comprising: receiving, by a server comprising a processor, a subscriber-generated media content from a subscriber device, the subscriber-generated media content being recorded via an input of the subscriber device and being associated with a subscriber-generated broadcast representation; receiving, by the processor, a selection identifying a media content item to be associated with the subscriber-generated broadcast representation; storing, by the processor, a broadcast representation comprising the subscriber-generated media content and the media content item; associating, by the processor, the broadcast representation with a unique broadcast identifier; receiving, by the processor, a request comprising the unique broadcast identifier from a mobile wireless device that is associated with a subscription for the subscriber-generated broadcast representation; matching, by the processor, the unique broadcast identifier with the broadcast representation; and transmitting, by the processor, the media content item and the subscriber-generated media content associated with the broadcast representation to the mobile wireless device.