Patent ID: 7818777

Claim:
A method for delivering programming for use with an interactive mass medium program output apparatus comprising the steps of: storing a subscriber's own information at said interactive mass medium program output apparatus; outputting mass medium video programming after said step of storing, wherein said mass medium video programming is received from over a network, said interactive mass medium output apparatus having an input device to receive input from said subscriber; prompting said subscriber during said mass medium video programming for first input; receiving first input from said subscriber at said input device in response to said prompting said subscriber, said input indicating that said subscriber wants delivery of first user specific programming referred to in said mass medium programming; receiving a first signal from said network based on the first input; generating said first user specific programming at said interactive mass medium program output apparatus based on said stored subscriber's own information and said first signal, wherein said user specific programming is related to said mass medium video programming; and outputting said first user specific programming.