Patent ID: 8217929

Claim:
A method of driving an electro-optical device including a plurality of pixels provided in association with intersections of a plurality of scanning lines and a plurality of data lines, the method comprising: selecting the plurality of scanning lines in a predetermined order in each of first and second fields of one frame based on a clock signal, a first start pulse and a second start pulse such that the plurality of scanning lines selected during the first field is not equal to the plurality of scanning lines selected during the second field; when one of the plurality of scanning lines is selected in the first field, for each pixel located on the selected scanning line, supplying one of a positive voltage and a negative voltage as the data signal to one of the plurality of data lines associated with the pixel, the positive voltage having a positive polarity corresponding to a voltage higher than a predetermined reference potential and the negative voltage having a negative polarity corresponding to a voltage lower than the predetermined reference potential; when the one of the plurality of scanning lines is selected in the second field, for each pixel located on the selected scanning line, supplying the other of the positive voltage and the negative voltage as the data signal to one of the plurality of data lines associated with the pixel, a ratio between duration of the first field and the second field of the one frame being adjustable by changing a timing between the first start pulse and the second start pulse; and outputting a specification value, the specification value: i) being selected by a user, and ii) adjusting a duration of the second field to be greater than or less than a duration of the first field.