Patent ID: 7370003

Claim:
A method of automatically attributing a plurality of behavior records to a first offer of a campaign, the first offer associated with a first contact group including a plurality of contacts, the method comprising: providing access to behavior records to an automated attribution system; inputting a first target behavior associated with a first offer to the automated attribution system; determining by automated implied attribution which of the behavior records are attributable to the first offer, based on the behavior records, contacts in a first contact group and the first target behavior, the determining by automated implied attribution comprising attributing one of the behavior records to the first offer based on whether the one of the behavior records corresponds to an entity in a target group for the first offer, even when the entity is not in the first contact group; recording results of the determining by automated implied attribution on a computer storage medium; inputting a second target behavior for the first offer to the automated attribution system; and determining by implied attribution which of the behavior records are attributable to the first offer, based on the behavior records and the input second target behavior.