Patent ID: 8626913

Claim:
A system for analyzing website nurturing data while compensating for test visitor profiles, the system comprising: a nurturing engine that receives interactions between a plurality of visitors and a website, wherein: the plurality of visitors comprises one or more test visitors; and the nurturing engine scores each of the plurality of visitors based on the interactions between each of the plurality of visitors and the website; a profile database that stores a plurality of visitor profiles that correspond to the plurality of visitors, wherein: each of the plurality of visitor profiles is assigned a discrete profile state from a hierarchy of profile states; and the plurality of visitor profiles comprises one or more test visitor profiles corresponding to the one or more test visitors; and each of the one or more test visitor profiles includes a test indicator; and a visitor analytics engine that is configured to: receive the plurality of visitor profiles; and generate reporting data based on the plurality of visitor profiles, wherein the one or more test visitor profiles are excluded at least in part from the reporting data.