Patent ID: 8731372

Claim:
An electronic point of purchase (POP) advertising apparatus for presenting a predetermined POP advertisement, the electronic point of purchase (POP) advertising apparatus comprising: a sensor unit including a sensor for detecting a person; a storing unit for storing a plurality of different POP advertisements, in which each of the plurality of different POP advertisements has at least one of (i) moving images or (ii) music, a selection unit for selecting a particular POP advertisement from the plurality of stored POP advertisements, and an output unit for outputting the particular POP advertisement in response to a detection signal output from the sensor unit such that the output unit starts a presentation of the particular POP advertisement when the sensor detects the person, wherein a plate-shaped semiconductor memory is employed as the storing unit, and reading of the at least one of moving images or music from the plate-shaped semiconductor memory is carried out in accordance with a 3-line serial scheme.