Patent ID: 7849477

Claim:
A method for use in targeting broadcast network content, comprising: providing a network platform for processing classifiers for delivery to user equipment devices in the broadcast network; obtaining, at said network platform, household information from at least one third-party information repository for a specific household in said broadcast network, wherein said household information putatively identifies multiple individual members of said specific household; receiving, at said network platform, network usage information originating from said specific household, wherein said network usage information includes temporal information associated with usage times of at least one user equipment device outputting network content at said specific household and channel information associated with one or more broadcast channels output by said user equipment device; based on said information putatively identifying said multiple individual members of said household and said network usage information, determining putative usage times associated with two or more of said individual members; assigning at least two or more classifiers associated with two or more individual members of said specific household, wherein said classifiers are different and include different temporal limitations; delivering, via said broadcast network, said two or more assigned classifiers to said at least one user equipment device at said specific household; and during an asset insertion opportunity in broadcast programming, delivering via said broadcast network a plurality of parallel asset transmission bands each including a separate asset, wherein said user equipment device is operative, based on the temporal limitations of said assigned classifiers, to utilize one of said two or more assigned classifiers to tune to one of said plurality of asset transmission bands to deliver an asset to said specific household.