Patent ID: 8819723

Claim:
A method of brokering the transmission of auxiliary data in a media program from a broadcaster to at least one media program service subscriber, comprising the steps of: accepting a requested scheduling of a broadcast of the media program with steganographically embedded auxiliary data from a media provider in an embedded data brokering system, wherein the media provider has predetermined the suitability of the media program for embedding auxiliary data; scheduling the broadcast of the media program with the steganographically embedded auxiliary data; transmitting the broadcast schedule from the embedded data brokering system to the media provider; receiving the media program from the media provider in the embedded data brokering system; steganographically embedding the auxiliary data in the media program while collecting billing information regarding the steganographically embedded auxiliary data; providing the media program and the steganographically embedded auxiliary data for broadcast according to the broadcast schedule; searching a database to find further media programs in which auxiliary data may be embedded if the auxiliary data may not be embedded in the media program.