Patent ID: 8714983

Claim:
A computer-implemented method comprising: obtaining sensor data from a device that measures a level of physical activity undertaken by a user of the device; classifying, by a computer, recent exercise behavior of the user as a particular type of exercise behavior based on sensor data collected between a time when the device began measuring the level of physical activity undertaken by the user and a time when the user began playing an immersive lifestyle-reward health game; adjusting an ability of an avatar controlled by the user to compete within the immersive lifestyle-reward health game based on tradeoff decisions made by the user between two or more competing motivations within the immersive lifestyle reward health game and based on classifying the recent exercise behavior of the user as the particular type of exercise behavior based on the sensor data collected between the time when the device began measuring the level of physical activity undertaken by the user and the time when the user began playing the immersive lifestyle reward health game; establishing a likely motivational hierarchy for the user controlling the avatar based at least on the trade-off decisions made within the immersive lifestyle-reward health game, wherein the likely motivational hierarchy specifies a likely relative importance, to the user, of the two or more competing motivations; and using the likely motivational hierarchy that is established for the user based at least on the trade-off decision made for the avatar within the immersive lifestyle-reward game to tailor a real-world health incentive program for the user.