Patent ID: 8322060

Claim:
A retractable banner stand assembly having an erect upright mode and a collapsed mode for transport, the banner stand assembly comprising: a base for placement on a horizontal surface, the base comprising a generally tubular housing with a slit, a single banner wound on a single core and contained within the housing, the banner having a first side and a second side, the first side having a graphic disposed thereon, and the second side having a graphic disposed thereon, the banner extendable out of the housing through the slit, a retracting mechanism for winding the banner back onto the core when it has been extended, and a pair of end cap assemblies, each end cap assembly secured to the housing and supporting the core, each end cap assembly comprising a socket and a quick release locking mechanism engaged with the respective socket, and two posts insertable into and removable from the base, each of the two posts having a plurality of post segments and each of the posts insertable into the sockets in the end cap assemblies for the erect upright mode and removable from the sockets and separable from the base for the collapsed mode for transport, wherein the single banner is extendable from the base through the slit and may be supported by the posts when the two posts are inserted into the respective sockets, wherein the posts are then positioned to permit an unobstructed view of the graphic image disposed on the first side of the banner when viewed from a viewing position displaced from and directly in front of the first side of the banner, and an unobstructed view of the graphic image disposed on the second side of the banner when viewed from a viewing position displaced from and directly in front of the second side of the banner.