Patent ID: 7762453

Claim:
A method of providing information to a user via a printed substrate, said substrate comprising user information identifying at least one predetermined interactive zone and coded data, said coded data encoding a plurality of coordinates on the substrate and identifying a region identity associated with the substrate, said method comprising the steps of: receiving, in a computer system, interaction data indicative of the region identity and at least one coordinate position of a sensing device relative to the substrate, the sensing device generating the interaction data, when operatively positioned or moved relative to the substrate, by reading at least some of the coded data; identifying and retrieving at least part of a page description corresponding to the printed substrate using the region identity; determining, using the page description and the coordinate position of the sensing device, whether the sensing device is positioned within the interactive zone on the substrate; and (i) if the sensing device is positioned within the interactive zone: identifying, using the page description and the at least one position of the sensing device, a hyperlink URI corresponding to the zone; and sending the hyperlink URI or a hyperlinked resource corresponding to the hyperlink URI to the user; or (ii) if the sensing device is positioned anywhere outside the interactive zone: creating a query expression comprising one or more search terms, at least one of said search terms being identified using the page description and the at least one position of the sensing device; forming a request using the query expression; and sending the request, or a results resource including search results obtained using the request, to the user, wherein the at least one search term is associated, in the page description, with a zone of the substrate containing the position of the sensing device.