Patent ID: 8856014

Claim:
A method, comprising: providing a list of experts of diverse advice sources to a mobile device via a wireless media channel for presentation to a consumer, the list comprising: information to indicate whether one or more of the experts are individually available to telephonically communicate with the consumer at a time when the list is provided to the consumer, and telephonic references of a phone router assigned to the experts, the telephonic references selectable to cause the mobile device to call the phone router using the telephonic references, each of the telephonic references comprising an encoded target phone number associated with additional information that includes an identification of the wireless media channel used to deliver the list of experts to the mobile device; and responsive to the phone router receiving a phone call from the mobile device using one telephonic reference of the telephonic references of the phone router assigned to an expert selected from the list of experts, determining a telephonic reference of the expert, decoding, by the phone router, the encoded target phone number to retrieve a target phone number of the expert, and initiating a telephonic connection to the expert, by the phone router, using the telephonic reference of the expert to connect the phone call from the consumer to the target phone number of the expert.