Patent ID: 7865187

Claim:
A computer-implemented method for targeted delivery of a sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile has associated therewith one or more keywords, wherein advertising of the sponsored content item relates to the one or more keywords, the method comprising the steps of: (a) presenting one or more keywords to the first sponsor and the second sponsor; (b) receiving a bid from the first sponsor, wherein the bid includes: (i) a selection of the one or more keywords; and (ii) a financial consideration offered for delivery of the sponsored content item of the first sponsor to the users associated with the selected one or more keywords; (c) receiving a bid from the second sponsor, wherein the bid includes: (i) a selection of the same one or more keywords as the first sponsor; and (ii) a financial consideration offered for delivery of the sponsored content item of the second sponsor to the users associated with the selected one or more keywords; (d) attributing a priority to the delivery of the sponsored content item of the first sponsor over the delivery of the sponsored content item of the second sponsor to the users associated with the selected one or more keywords based upon a determination that a yield derived from the financial consideration of the first sponsor is greater than a yield derived from the financial consideration of the second sponsor; and (e) delivering the sponsored content item of the first sponsor instead of the sponsored content item of the second sponsor to the plurality of mobile communication facilities whose respective users have the profile associated with them that has the selected one or more keywords associated therewith.