Patent ID: 8289571

Claim:
An image forming apparatus for forming an image by causing a printhead having a plurality of ink discharge portions to scan the same area on a print medium a plurality of times, and discharging ink onto the print medium, based upon entered image information, in each of forward and backward scanning movements to thereby form dots as individual pixels, said apparatus comprising: a color converting unit configured to subject the entered image information to a color conversion in accordance with ink color and generate a print image; a print data generating unit configured to generate print data of each scan corresponding to multiple scans of the print image generated by said color converting unit; a control unit configured to control at least one of said color converting unit and said print data generating unit based upon a printing time interval between scans; and a printing unit configured to print on the print medium based upon the print data generated by said print data generating unit, wherein said control unit controls at least one of said color converting unit and said print data generating unit based upon scanning direction of the forward and backward scanning movement.