Patent ID: 8732301

Claim:
A system comprising: a processor; and a memory storing instructions that, when executed by the processor, cause the system to: store media player state information and web analytics data, the media player state information describing interactions with video data included on a web page in a website, the media player state information associated with a session identifier, and the web analytics data describing interactions with the web page and associated with the session identifier; generate, based on the web analytics data and the media player state information, website data describing how the video data affects usage of the website and how one or more elements within the web page affect user access to the video data; organize the website data to determine a first subset of the website data where the video data is not viewed and a second subset of the website data where the video data is viewed; and present a comparison between the first subset of the website data where the video data is not viewed and the second subset of the website data where the video data is viewed to facilitate evaluation of how viewing the video data on the web page affects navigation to and from the web page.