Patent ID: 8195519

Claim:
A method of acquiring actual real-time shopper behavior data approximate to a period of product selection by a shopper in a store filled with one or more purchasable items, comprising: a. Providing a First Moment of Truth device to said shopper, said First Moment of Truth device comprising a location tracking device; b. Providing a communications multi-network about said store, said First Moment of Truth device being communicatively coupled to said communications multi-network, said communications multi-network comprising: i. At least one data collection device configured to receive and store said actual real-time shopper behavior data; ii. At least one mesh communication network for the transfer of location tracking data between said location tracking device and said data collection device; and iii. At least one star communication network for the transfer of said actual real-time shopper behavior data between said First Moment of Truth device and said data collection device; c. Collecting said actual real-time shopper behavior data using said First Moment of Truth device; d. Transferring said actual real-time shopper behavior data through said star communication network of said communications multi-network to said data collection device; e. Creating location tracking data using said location tracking device of said First Moment of Truth device; f. Transferring said location tracking data through said mesh communication network of said communications multi-network to said data collection device; and g. Storing in said data collection device said actual real-time shopper behavior data and historical progression data, said historical progression data comprising substantially all said location tracking data created by said location tracking device of said First Moment of Truth device.