Patent ID: 8862572

Claim:
A device comprising: a memory to store instructions; and a processor to execute the instructions to: enable a user to compose and edit a message via a first interface, where the message includes one or more of an email message, an instant messaging message, a blog post, or a message to an Internet message board, provide for presentation, via a second interface, first search results received from a search engine, the first search results being ranked according to a first search query, receive, via the second interface, a selection, by the user˜ of a particular first search result of the first search results, incorporate, based on the selection, by the user, of the particular first search result, a link to information, associated with the particular first search result, into the message, and cause an indication of the selection, by the user, of the particular first search result to be forwarded from the device, a ranking score associated with the particular first search result being modified based on: incorporating the link to the information associated with the particular first search result into the message, and determining whether a recipient of the message selects the link, the modified score being used to adjust a ranking of the particular first search result among a set of second search results associated with a second search query, when the recipient does not select the link, the modified score including: the ranking score modified by a first amount that is based on the selection, by the user, of the particular first search result, and when the recipient does select the link, the modified score including: the ranking score modified by the first amount and a second amount, the second amount being based on the recipient selecting the link.