Patent ID: 8533056

Claim:
A method comprising: receiving at a marketplace system a request from a user system to transmit instructions for a rendering by the user system of a user interface relating to a product; using a processor to select the user interface from a plurality of user interfaces relating to the product, the rendering of the user interface by the user system having a first probability of increasing revenues of a marketplace system, a rendering of an additional user interface by the user system having a second probability of increasing the revenues of the marketplace system, the selecting based on a determination that the first probability is greater than the second probability, the revenues of the marketplace system based on sales of specimens of the product, the determination that the first probability is greater than the second probability based on an identification that a buying format associated with the user interface corresponds to a buying format associated with a user interface context from which the request was generated on the user system; and transmitting to the user system instructions for the rendering by the user system of the one of the plurality of other user interfaces.