Patent ID: 7110961

Claim:
A method of selling a right through a computer network of indicating an advertisement on an article associated with a contestant participating in a contest, wherein the contest is to be broadcast through the computer network, the method comprising: transmitting to a terminal computer of a potential buyer an indicator of advertising effectiveness for a contestant, wherein the indicator represents at least one of the following characteristics of the contestant: achievements of the contestant, popularity of the contestan, physical ability of the contestant, talent of the contestant, audience rating of the contestant, and sales amount of the contestant, said sales amount of the contestant is determined from the amount of sales of goods associated with the contestant; displaying, on the terminal computer of the potential buyer, a page for designating a display position and a display size of the advertisement on the article as the advertisement will be displayed during the contest when the article is visible to an audience, wherein the page displays an image of the article and a frame of the advertisement and is adapted to provide changing of the position and the size of the frame of the advertisement on the image of the article through manipulation of the frame of the advertisement with a mouse device of the terminal computer of the potential buyer; determining a selling price for the right in accordance with a predetermined mathematical expression using numerical parameters including the display position and the display size of the advertisement designated by the potential buyer, and the indicator of advertising effectiveness of the contestant; and displaying both of an image that shows the display position and the display size of the advertisement designated by the potential buyer and the selling price on the terminal computer of the potential buyer.