Patent ID: 8700496

Claim:
A method for gift giving, comprising: receiving, at a server via a gift giver user interface, one or more characteristics of an intended gift recipient and a gift amount, wherein the one or more characteristics are provided by a gift giver; in response to receipt of the one or more characteristics of the intended gift recipient, determining a degree of personalization associated with gifts to be included in a custom catalog of gifts for the intended gift recipient, wherein the degree of personalization is determined by the server based at least in part on the one or more characteristics; displaying at the gift giver user interface a visual indication associated with the degree of personalization, wherein the visual indication comprises a meter ranging from general to personal and an indicator placed along a position of the meter determined based at least in part on the degree of personalization; determining one or more gift items to be included in the custom catalog of gifts for the intended gift recipient based at least in part on the one or more characteristics, the gift amount, and the degree of personalization; and including information associated with at least a portion of the one or more gift items into the custom catalog of gifts.