Patent ID: 8364524

Claim:
A computer system configured to leverage participation television to facilitate advertising, the computer system comprising: a communication device configured to exchange communications during a communication session with a participant electronic device of multiple participant electronic devices in response to a participant using the participant electronic device to participate in a participation television segment, the communication session relating to a participation television segment broadcast during television programming; a participant identification device configured to automatically, without human intervention, identify the participant based on participant electronic device information received from the participant electronic device with which the participant used to establish the communication session; and a processing device configured to: use the communication device to enable the participant to participate in the participation television segment broadcast during television programming based on the communication session; select an incentive for the participant based on the participation television segment broadcast during television programming, the incentive being associated with an advertiser, each advertiser having different preferred methods of contact therewith; present, using the communication session with the participant electronic device, different communication methods with which the participant may communicate with the advertiser to redeem the incentive based on the advertiser's preferred methods of contact; receive, using the communication session with the participant electronic device, a selection of at least one of the different communication methods with which the participant may communicate with the advertiser to redeem the incentive; and facilitate an exchange of information, using the selected at least one of the different communication methods, between the advertiser and the participant, the exchange of information being related to the incentive.