Patent ID: 8725177

Claim:
A method comprising: identifying a location area of a mobile device; transmitting said identified location area of said mobile device to a server; receiving a request from said server to activate an application on said mobile device; and transmitting a message to said mobile device in order to activate said application on said mobile device in response to said request, wherein said identifying of said location area of said mobile device comprises identifying a Base Transceiver Station serving a cell wherein said mobile device is in communication with said Base Transceiver Station; determining a coverage area of said cell wherein said coverage area identifies said location area of said mobile device; determining whether a signal strength of at least one further Base Transceiver Station serving at least one further cell as measured by said mobile device is above a predetermined threshold; and if the signal strength of at least one further Base Transceiver Station is above a predetermined threshold, then the coverage area further includes the coverage area of the at least one further cell.