Patent ID: 6837436

Claim:
An interactive consumer marketing system comprising: a wireless shopping device that operates in one of a store mode and an out of store mode, the wireless shopping device comprising a wireless data collecting device for use by a customer at home or within a shopping establishment, said wireless data collecting device including a scanner for reading identification codes on products of interest and a memory for storing a product list; a comprehensive database for storing information relating to products available for purchase within the shopping establishment; a central host with access to the comprehensive data base and in communication with the data collecting device via an intermediate consumer presentation device, the central host further in communication with third party servers, the central host with a messaging agent that selects messages to be presented to the customer; and an intermediate consumer presentation device, comprising: a communications link for communicating with the wireless data collecting device and the comprehensive database; a data aggregator for correlating the products on the product list and the information stored in the comprehensive database; a display for presenting to the consumer an enhanced presentation of products on the product list and information stored in the comprehensive database.