Patent ID: 8374949

Claim:
A computer-implemented method for integration of open advertisements with targeted websites, the method comprising: enabling a seller, over a network with an online auction server, to place a product on auction through an auction website, wherein the auction server creates an open advertisement comprising an auction listing for the product and a first software code affiliated with the auction listing, the first software code comprising a remotely-executable software code; marking the first software code to function with a targeted website in response to the seller requesting an open advertisement of the auction listing; receiving a remote server call of the software code from a targeted website server that hosts the targeted website; generating a second software code by the first software code in response to receiving the call, wherein the second software code includes self-executable, scripted code and an auction product identification to provide access to the auction server; and sending the second software code to the targeted website server, wherein the second software code is configured for execution by the targeted website server to create the open advertisement that displays specific information related to the auction listing to be served to an advertisement position of the targeted website in response to a potential bidder browsing to the targeted website; and delivering the open advertisement as a web-compatible module for display in the advertisement position.