Patent ID: 7859503

Claim:
A liquid crystal display device of a multi-domain vertical alignment mode comprising: a pair of substrates arranged facing each other; liquid crystal sealed between the pair of substrates; an alignment regulating structure formed on at least one of the pair of substrates for regulating the alignment of the liquid crystal; a switching element formed on one of the pair of substrates; a plurality of bus lines connected to the switching element; a bus line drive circuit portion for feeding predetermined drive signals to the plurality of bus lines; and a control circuit portion for so controlling the bus line drive circuit portion such that, when a display state of a pixel is to be changed from a dark display to a bright display having a brightness higher than that of the dark display, a difference between a magnitude of a first voltage applied to the liquid crystal of the pixel at the beginning of a first frame for changing the display state and a magnitude of a second voltage applied to the liquid crystal of the pixel in a second frame or a subsequent frame following the first frame becomes greater than a magnitude of voltage change occurring in the first frame due to a change in the liquid crystal capacitance of the pixel, wherein the magnitude of the second voltage is smaller than the magnitude of a third voltage applied to the liquid crystal in the pixel at the end of the first frame, and further wherein the magnitude of the third voltage is smaller than the magnitude of the first voltage.