Patent ID: 8089454

Claim:
A driving circuit for an electrophoretic display device, the display device including: a first control line and a second control line; and a display unit including a plurality of pixels, each of the plurality of pixels having: a pixel electrode; a common electrode facing the pixel electrode; an electrophoretic element which has electrophoretic particles interposed between the pixel electrode and the common electrode; a pixel-switching element; a memory circuit capable of holding an image signal supplied through the pixel-switching element; and a switching circuit used to electrically connect one of the first and the second control lines to the pixel electrode in accordance with a signal output in response to the image signal supplied from the memory circuit, the driving circuit comprising: a holding voltage supplying unit configured to supply a holding voltage used to hold the image signal to the memory circuit; a pixel potential supplying unit configured to supply a first pixel potential to the first control line and a second pixel potential, which is different from the first pixel potential, to the second control line; a common potential supplying unit configured to supply a common potential to the common electrode; and a control unit configured to control the holding potential supplying unit, the common potential supplying unit, and the pixel potential supplying unit so that supply of the holding potential is stopped after supply of the first and second pixel potentials and supply of the common potential are stopped.