Patent ID: 8751590

Claim:
A method of managing a virtual actionable conversation between a plurality of subscribers, comprising: receiving, via a computer network, notice of an occurrence of an event in a system external to a virtual actionable conversation system, wherein the virtual actionable conversation system is configured to enable a virtual conversation between the subscribers; determining the event meets a threshold requirement; creating an electronic activity record corresponding to the event; identifying subscribers associated with the event, the subscribers comprising a first subscriber; sending, to the subscribers over the computer network, information corresponding to the activity record via the virtual actionable conversation system within a virtual conversation between the first subscriber and one of the other subscribers; receiving, from the first subscriber over the computer network, in response to the information sent, a request for a data feed; sending the data feed over the computer network to the first subscriber, the data feed comprising 1) the information corresponding to the activity record and 2) an action link for requesting an action to be performed in the external system; receiving, over the computer network, an indication that the action link was activated by the first subscriber; sending, in response to the indication, a request to the external system to perform the action; receiving data from the external system confirming the action was performed in response to the request sent to the external system; and updating the activity record to reflect the action was performed.