Patent ID: 7945660

Claim:
A method for displaying advertisements on a single page, the method comprising: displaying a first advertisement within the page on a display; measuring a passage of time after the first advertisement is displayed with a plurality of successive time slots, wherein each time slot includes a first time period that includes a portion of time at a beginning of a respective time slot, and a look back time period after the first time period, the look back time period including a portion of time at an end of the respective time slot; ignoring user activity within the page during the first time period of each respective time slot; monitoring whether there is user activity within the page after the first time period and during the look back time period of each respective time slot; determining, at the end of each of the successive time slots, whether there was any user activity within the page during the look back time period for the ending time slot; replacing, with a processor, the first advertisement with a second advertisement on the page when the determination indicates there was user activity within the page during the look back time period for the ending time slot; displaying the second advertisement within the page on the display when the second advertisement replaces the first advertisement; and continuing to display the first advertisement after the ending time slot when the determination indicates there was no user activity within the page during the look back time period for the ending time slot, wherein the determination of whether there was any interaction with the page continues for the successive time slot following the ending time slot.