Patent ID: 7346540

Claim:
A market selection optimization method, the method comprising the computer implemented steps of: (a) assigning product offers to consumers such that each consumer is assigned at least one product offer from a combination of two product offers, wherein a first product offer is made to a first group of consumers and a second product offer is made to a second group of consumers resulting in an assignment pattern; (b) determining a difference in expected profitabilty associated with the assigned product offers for each consumer; (c) sorting the consumers according to the respective difference in expected profitabilities; and (d) reassigning the product offers to the sorted consumers in accordance with the assignment pattern and offering the reassigned products to the sorted customers; wherein steps (a) through (d) are executed for each possible two product offer combination; wherein previously reassigned product offers associated with the sorted consumers are overwritten by new product offer values for common product offers associated with a consumer as each subsequent two product combination is processed; and wherein the previously reassigned product offers associated with the sorted consumers have a total profit value TPx and the new product offer values associated with the sorted consumers have a total profit value TPy.