Patent ID: 7707174

Claim:
A content display control method using a display medium apparatus which includes a display unit for displaying content and an I/O unit, and a content delivery server which includes a storage device for storing the content, comprising the steps of: causing the content delivery server to compute a rescheduling time indicating a timing at which the display medium apparatus makes a request for the content to the content delivery server; causing the content delivery server to store the computed rescheduling time in the storage device; causing the content delivery server to transmit the rescheduling time and the content to the display medium apparatus when the content delivery server receives a content transmission request requesting transmission of the content; causing the display medium apparatus to display the received content on the display unit; and causing the display medium apparatus to transmit, to the content delivery server, the content transmission request requesting transmission of the content upon arrival of a time determined according to the rescheduling time, wherein the display medium apparatus supplies power to the I/O unit at least upon arrival of the time determined according to the rescheduling time, and transmits the content transmission request from the I/O unit, the display medium apparatus is mounted on a transportation object; the content delivery server stores, in the storage device, travel schedule information indicating information on a time when the transportation object stops for each of stop stations where the transportation object stops; and the rescheduling time is computed based on the travel schedule information.