Patent ID: 8032564

Claim:
A computer-implemented method, comprising: receiving at a server from a client device a report request for a report related to web site traffic; in response to the report request, sending from the server web site traffic data and application code to the client device, the application code comprising instructions that cause the client device to: generate a report to display the web site traffic data; time the display of the web site traffic data; periodically request updated web site traffic data according to the time of the display; update the report with the updated web site traffic data; and sending from the server to the client device the updated web site traffic data in response to the request for updated web site traffic data; and generating at the server the web site traffic data and the updated web site traffic data, wherein the web site traffic data and the updated web site traffic data each cause the client device to display a selectable graph depicting web site traffic parameter data; wherein: the application code further comprises instructions that cause the client device to generate, in response to a selection of a portion of the selectable graph corresponding to a point in time, a web site traffic parameter data request corresponding to a graphical depiction of the web site traffic parameter data corresponding to the selected point in time; and the web site traffic parameter data comprises visitor monitor data, the visitor monitor data including one or more of visitor data describing visitors to a web site, a number page views of the web site, a number of visits to the web site, and a time length of visits to the web site.