Patent ID: 8413884

Claim:
A method performed by a computer server system in communication with a wireless communication network via a computer network, comprising: establishing a web site on the computer network, storing, in an electronic memory, a plurality of separate merchant site addresses in a computer-readable format, the merchant site addresses comprising addresses on the computer network; storing, in the electronic memory, geographic data comprising geographic locations at which hardlink codes are visually presented to users, the hardlink codes for directing devices to the web site upon decoding of the hardlink codes; storing, in the electronic memory, at least one rule for selecting a merchant site address from the plurality of separate merchant site addresses, the at least one rule dependent on a geographic location, a time at the geographic location, and a weather condition at the geographic location, which are determined in response to indications of hardlink codes received from the wireless devices; receiving, at the web site from a wireless device of a user via the wireless communication network, an indication of a hardlink code decoded by the wireless device; determining the geographic location of the user based on the geographic data stored for the hardlink code decoded by the wireless device; determining the time at the geographic location of the user; determining the weather condition at the geographic location of the user by referencing a weather site on the computer network; selecting a merchant site address from the plurality of merchant site addresses based on the rule, the geographic location of the user the time at the geographic location of the user and the weather condition at the geographic location of the user; and re-directing the wireless device to the merchant site address on the computer network.