Patent ID: 8713603

Claim:
A method of providing advertisements with a media program, comprising: receiving a request from a user device in a media program provider, the request identifying a media program to be sent to the user device; before sending the media program to the user device, and automatically upon receipt of the request for the media program, transmitting advertising options data to the user device, the advertising options data defining transmission options comprising: a first transmission option for sending the media program in conjunction with a first advertising experience in exchange for the sending of a first number of prefacing advertisements, the advertising options data including data for a visual indication that the first number of prefacing advertisements will be sent in the first transmission option, wherein the first advertising experience is defined by the first number of prefacing advertisements, and a second transmission option for sending the media program in conjunction with a second advertising experience comprising a second number of intervening advertisements, wherein the first advertising experience is different than the second advertising experience, the second advertising experience is defined by the second number of intervening advertisements; receiving user selection data indicating a selection of one of the first transmission option and the second transmission option from the user device; and sending the media program and the advertisements according to the selection.