Patent ID: 8295465

Claim:
A method, comprising: identifying, via a computing device, a first member connected to a second member in a social network; determining profile data of the first member of the social network includes a telephonic reference of the first member; determining profile data of the second member of the social network includes a telephonic reference of the second member; determining the first member and the second member of the social network are connected with one another by a degree of separation within the social network; presenting a user interface element to the second member over a data communication network in response to a determination that the profile data of the first member includes the telephonic reference of the first member and the profile data of the second member includes the telephonic reference of the second member and the first member and the second member of the social network are connected with one another by the degree of separation; responsive to a selection of the user interface element, initiating a first telephonic connection to the first member using the telephonic reference of the first member and a second telephonic connection to the second member to provide a real-time telephonic connection between the first member and the second member; and presenting an advertisement to the first member and the second member during a time the real-time telephonic connection is active, wherein the advertisement is selected based on the profile data of the first member and the profile data of the second member.