Patent ID: 8671022

Claim:
A computer-implemented method for displaying to a user an aggregated contextual targeting advertisement using an instant messaging client, comprising: receiving, in a computer, a user context profile, the user context profile having at least one characteristic of the user; selecting, using a computer, at least one advertisement, the at least one advertisement based in part on the at least one characteristic of the user and comprising a link to a target page; separating, using a computer, the advertisement into a first portion and a second portion such that the first portion comprises an ad line that describes subject matter of the advertisement and the second portion comprises content that provides additional details of the advertisement; displaying, on a display device, the first portion within an instant messaging graphical user interface; identifying, using a computer, a first user input gesture directed at the first portion; displaying, on a display device, the second portion within the instant messaging client in response to the identified first user input gesture; identifying, using a computer, a second user input gesture directed at the second portion; and displaying, on a display device, the target page in response to the identified second user input gesture, wherein the target page is rendered in a window or portion of the display device that is separate from the instant messaging client.