Patent ID: 8214457

Claim:
A method, comprising: maintaining, at a social networking system, user profile data in one or more data stores, the user profile data corresponding to one or more users, each identified by a user identifier; providing, at the social networking system, application programming interfaces (APIs) accessible to a content server that is external to the social networking system; receiving, at the social networking system, through the APIs information relating to selected multimedia content and a user identifier corresponding to a user account of a first user, the selected multimedia content being stored on the content server; storing, at the social networking system, the information relating to the selected multimedia content in a data structure in association with the user identifier; and responsive to a request for a profile page associated with the user identifier, accessing, at the social networking system, the data structure to identify the selected multimedia content and generating a profile page associated with the user identifier, the profile page including an activatable reference to the selected multimedia content embedded therein.