Patent ID: 7870018

Claim:
A method for quantifying brand development opportunities, comprising: executing instructions to perform computer-implemented steps on a processor, wherein the instructions comprise a first analysis tool module comprising a brand pyramid conversion analysis tool module, a second analysis tool module comprising an image/equity analysis tool module for determining tier-specific brand image factors that drive the population of customers to be associated with a selected tier of a selected multi-tier brand pyramid, and a regression analysis tool module; and wherein the instructions are configured to access at least one memory for data related to a population of customers in the selected tier and instructions; and wherein the instructions are embodied on a computer-readable medium; and wherein the executing comprises: executing a first analysis by the first analysis tool module to analyze a population of customers in a first tier of a multi-tier brand pyramid; executing a second tier-specific analysis of the first tier of the multi-tier brand pyramid by the second analysis tool module from the data related to the population of customers in the first tier of the multi-tier brand pyramid; determining, by the regression analysis tool module, the tier-specific brand loyalty or brand image factors related to the first tier and information about the tier-specific brand loyalty or brand image factors based on results of the first analysis and results of the second analysis; outputting a determined result on a display device, the determined result showing the tier-specific brand loyalty or brand image factors and the information about the tier-specific brand loyalty or brand image factors; and identifying and quantifying the tier-specific brand development opportunities based on the determined result, the tier-specific brand development opportunities comprising opportunities for increasing attitudinal and behavioral loyalty among the population of the customers associated with the first tier.