Patent ID: 8387081

Claim:
A method performed by one or more devices within a subscription television network that offers pay-per-view programming to viewers, the method comprising: receiving, by the one or more devices, criteria for triggering dynamic pricing discounts for a pay-per-view event; establishing, by the one or more devices and based on the received criteria, dynamic prices for the pay-per-view event, the received criteria including viewer profile historical information and real-time behavior of the viewers, the dynamic prices for the pay-per-view event changing based on a number of viewers that currently view the pay-per-view event, the dynamic prices for the pay-per-view event changing based on an increase or a decrease in the number of viewers that currently view the pay-per-view event at a first time and a second time, and the dynamic prices for the pay-per-view event changing based on historical information related to one or more other pay-per-view events that are similar to the pay-per-view event; and offering, by the one or more devices and to the viewers over the subscription television network, the pay-per-view event at one of the established dynamic prices.