Patent ID: 6904461

Claim:
A method of evaluating the popularity of a visitable site, the method comprising the steps of: obtaining visitor information including a number of visits to a visitable site during a given time period and a duration of each said visit; and calculating an inbound traffic intensity factor for the visitable site for the given time period in accordance with the formula: ITIF = ∑ i = 1 n ⁢ ⁢ t i x wherein ITIF is the inbound traffic intensity factor of the visitable site during the given time period; i is a visit; n represents the number of visits to the visitable site during the given time period; t i is a number of incremental units of time associated with each visit i, and x is a power factor having a value greater than zero and less than or equal to one; determining a quality and intensity of said visits to the visitable site based on the inbound traffic intensity factor.