Patent ID: 8914365

Claim:
A method comprising: receiving program content from a content source; identifying, using one or more processors, product-related metadata associated with the program content, the product-related metadata including at least one item displayed in the program content; communicating the program content to a display device for presentation to a buyer in a first portion of the display device; communicating the product-related metadata to the display device for presentation to the buyer in a second portion of the display device substantially simultaneously with the presentation of the program content in the first portion of the display device; receiving a tagged item selection from the display device, the tagged item selection identifying a buyer-selected item in the product-related metadata; communicating a tagging display portion to the display device for presentation to the buyer in a third portion of the display device, the tagging display portion displaying a listing of buyer-selected items and at least one buyer-selected product category allowing association by the buyer of the buyer-selected item with the at least one product category; communicating to the display device for presentation to the buyer, in the tagging display portion, an aggregate number of buyer-selected items associated by the user with the at least one product category; and in response to receipt of a tagged item selection, communicating to the display device for presentation to the buyer, variants of the identified buyer-selected item based on a pre-identified buyer profile.