Patent ID: 8166155

Claim:
A computer-implemented data processing system comprising: a computing device operative to execute: web page generation logic that generates web pages to be provided to visitors of a website, wherein at least one generated web page includes one or more features; and website experimentation logic that detects a random or pseudo-random change in the manner in which the web page generation logic generates one or more of the web pages, wherein the random or pseudo-random change is caused by a disturbance in the operation of the website, and the website experimentation logic being configured to assess how the change impacts visitor interactions of one or more visitors with the website, wherein assessing how the change impacts visitor interactions of the one or more visitors comprises assessing how the change impacts a level of visitor traffic through a link present in the generated web page; wherein, in response to the assessment of how the change impacted visitor interactions of the one or more visitors, the web page generation logic changes one or more features of the at least one web page when the web page generation logic generates the at least one web page to be provided to a subsequent visitor of the website, wherein the subsequent visitor is a different visitor than the one or more visitors, wherein the web page generation logic changes the one or more features of the at least one web page based at least in part on the assessment of how the random or pseudo-random change impacted visitor interactions of the one or more visitors.