Patent ID: 8108895

Claim:
A method for use in delivering assets to users of a broadcast network, said broadcast network primarily involving synchronized distribution of broadcast content to multiple users, said method comprising: receiving, at a network platform, a plurality of inputs from a plurality of user equipment devices of a plurality of broadcast network users, said inputs being free from any contemporaneous acts by said users to trigger said inputs, wherein said inputs define a collection of assets that are suitable for delivery to the plurality of user equipment devices as targeted assets to be displayed at an asset delivery opportunity associated with real time broadcast programming, said collection of assets being potentially larger than practical for transmission to said plurality of user equipment devices; aggregating the plurality of inputs from the plurality of user equipment devices to form an aggregate of the inputs; selecting a subset of assets from the collection of assets for transmission to all plurality of user equipment devices, wherein the subset of assets is smaller than the collection of assets, and wherein the subset of assets is selected based on the aggregate of the inputs from the plurality of user equipment devices and targeting criteria specified by one or more asset providers; and transmitting the subset of assets to all of the plurality of user equipment devices.