Patent ID: 8099328

Claim:
A management system comprising a processor executing computer code encoded to a non transitory computer readable media for brokering, between a seller and a buyer, sale of at least a portion of the seller's inventory of advertisement impressions that the seller is able to render within an advertisement placement within a web page of internet traffic, the computer code comprising: a traffic block definition tool adapted to define traffic block parameters for at least two discrete traffic blocks of the advertisement placement, the traffic block parameters for each discrete traffic block comprising: a volume parameter defining a volume of at least two salable events included in the discrete traffic block; at least one duration parameter defining an active time period during which the volume of salable events included in the discrete traffic block will be provided; a sales management tool adapted to: associate, for each discrete traffic block, a compensation value defining a buyer compensation parameter associated with each salable event included in the discrete traffic block; and associate buyer defined advertisement content with each discrete traffic block; an order fulfillment system for directing placement of selected advertisement content within the advertisement placement, the order fulfillment system comprising: an advertisement content threshold module adapted to determine, for each discrete traffic block, a minimum fulfillment threshold, the minimum fulfillment threshold being a function of at least the volume of salable events included in the discrete traffic block divided by the active time period of the discrete traffic block and multiplied by a portion of the active time period that has elapsed; an effective revenue module adapted to: determine, for each discrete traffic block, expected revenue associated with placement of the buyer defined advertisement content within the advertisement placement, the expected revenue being the buyer compensation parameter multiplied by a probability that placement of the buyer defined advertisement content will yield a salable event; and determine the highest yielding advertisement content, the highest yielding advertisement content being the buyer defined advertisement content of the discrete traffic block that is associated with the highest expected revenue; and a placement direction module adapted to: i) direct placement of the highest yielding advertisement content within the advertisement placement if, for each discrete traffic block, a delivered volume of sales events is higher than the minimum fulfillment threshold; and ii) if, any discrete traffic block is a below pace discrete traffic block, direct placement of the buyer defined advertisement content associated with the below pace discrete traffic block within the advertisement placement, wherein the below pace discrete traffic block is a discrete traffic block wherein its delivered volume of saleable events is lower than its minimum fulfillment threshold.