Patent ID: 8773331

Claim:
A method of operating a television, comprising: associating a first headset with a first viewer profile residing on the television by authenticating or verifying a first user of the first headset to establish association of the first user with the first viewer profile; associating a second headset with a second viewer profile residing on the television by authenticating or verifying a second user of the second headset to establish association of the second user with the second viewer profile; associating the first headset with a first audio channel within an audio channel multiplex and with a first set of display refresh time slots; associating the second headset with a second audio channel within the audio channel multiplex and with a second set of display refresh time slots; transmitting a synchronization signal that is synchronized to a video frame refresh clock to establish the video time slots; displaying a video portion of three dimensional stereoscopic programming content on a video display during both the first and second set of video display refresh time slots; transmitting an audio portion of the three dimensional stereoscopic programming content on both the first and second audio channels associated with the first and second headsets; determining that an advertisement start time slot is encountered; selecting a first advertisement based on criteria contained in the first viewer profile; selecting a second advertisement based on criteria contained in the second viewer profile; displaying a video portion of the first advertisement on a video display during the first set of refresh time slots associated with the first headset; displaying a video portion of the second advertisement on the video display during the second set of refresh time slots associated with the second headset; transmitting an audio portion of the first advertisement on the first audio channel associated with the first headset; transmitting an audio portion of the second advertisement on the second audio channel associated with the second headset; at a first headset: receiving audio via the first audio channel at an audio receiver, reproducing the first audio channel as audio through a first transducer, and opening and closing left and right eye views through the shutter glasses to reveal the video portion of the first advertisement on the display; at a second headset: receiving audio via the second audio channel at an audio receiver, reproducing the second audio channel as audio through a second transducer, and opening and closing left and right eye views through the shutter glasses to reveal the video portion of the second advertisement on the display; and where the video portion of the first and second advertisements comprise stereoscopic video portions, and where displaying the video portions of the first and second advertisement is carried out during breaks in displaying three dimensional stereoscopic programming content.