Patent ID: 7055273

Claim:
A removable label and incentive item for the collection of consumer survey data, comprising: a. a base layer, wherein the base layer has an inner side comprising an adhesive for attaching the base layer to one of a product package or release paper and an outer side comprising an adhesive, and; b. a pre-approved incentive item having an inner side and an outer side, the inner side of the pre-approved incentive item being removably attached to the outer side of the base layer; and c. an outer layer having an inner side and an outer side, the inner side of the outer layer being removably attached to the outer side of the pre-approved incentive item, the outer layer covering at least a portion of the outer side of the pre-approved incentive item, wherein the outer layer is removably attached to the outer side of the pre-approved incentive item via electrostatic attraction.