Patent ID: 8856097

Claim:
A method comprising: publishing an offer of an incentive for content providers to prepare content modules for at least one subject, the offer specifying at least one designated subject for which at least one of the content modules is requested, the content modules comprising content relating to query subject matter of a search engine query, wherein at least one of the content providers comprises a computer user, the content modules comprising at least one link to an external web page; publishing at least one guideline for creation of the content modules to the at least one of the content providers; receiving the content modules from a plurality of the content providers via an electronic computer network; ranking the content modules based on ranking criteria; and in response to receiving the search engine query: publishing search results responsive to the query subject matter; publishing at least one of the ranked content modules based, at least in part, on the query subject matter; and providing the incentive to the content providers in response to receiving a user selection of the at least one link to the external web gage of the content modules.