Patent ID: 8571951

Claim:
A method, comprising: storing bid profiles in a machine memory associated within a leads processing system computer including a plurality of telecommunication nodes, each telecommunication node associated with its own telephone number, each bid profile including specifications for desired leads and a bid, each bid profile associated with a corresponding lead buyer; subsequent to the storage of the bid profiles, receiving at a first one of telecommunication nodes a telephone call from a human caller; within the leads processing system computer, identifying lead data based upon the telephone number associated with the first one of the telecommunication nodes; within the leads processing system computer, comparing at least the identified lead data to the stored bid profiles; responsive to the comparison of the identified lead data to the stored bid profiles, selecting a winning bid corresponding to a winning bid profile while the human caller continues with the telephone call; and under automatic control of the leads processing system computer, transferring the telephone call to the lead buyer corresponding to the winning bid profile.