Patent ID: 7646740

Claim:
A method of advertising, the method comprising: monitoring the location of one or more portable communication devices in communication with a data network as the one or more portable communication devices travel within a user vehicle along a freeway; determining whether the one or more portable communication devices are within a predetermined range of a freeway exit; determining from the one or more portable communication devices one or more types of media files supported by a media system of the user vehicle, wherein the media system comprises at least one among an audio system and a display, wherein the determination of the types of media files supported by the display is based on vehicle identification that is polled from the one or more portable communication devices; transmitting one or more advertisements to the one or more portable communication devices for presentation on the media system of the user vehicle associated with each of said devices when the one or more portable communication devices are determined to be within the predetermined range, wherein the advertisement is delivered in a format based on the determined one or more types of media files supported by the media system, wherein the one or more portable communication devices transmits the one or more advertisements to the media system, wherein the one or more portable communication devices transmit the one or more advertisements to the display by way of at least one among a wireless interface and a wireline interface, and wherein the media system presents the one or more advertisements; determining whether the one or more portable communication devices are outside the predetermined range of the freeway exit; and terminating transmission of the one or more advertisements when the one or more portable communication devices are determined to be outside the predetermined range.