Patent ID: 8647209

Claim:
A system configured to host a game embedded in a website, the game being configured based on input from a first user associated with the website, the system comprising: one or more game servers that are separate and discrete from the one or more web servers that host the website, the one or more game servers comprising one or more processors configured to execute computer program modules, the computer program modules comprising: a game indicator module configured to provide a game indication object that is embedded in a webpage of the website, wherein the game indication object indicates to users viewing the webpage that the game is available, the game indication object being selectable by users of the webpage to initiate game play; and a game module configured to receive selections of the game indication object by users through the webpage, and to serve the game to the users responsive to such selections, wherein the game module is configured such that responsive to selection of the game indication object by a first user viewing the webpage, the game module serves an instance of the game to the first user by generating view information for transmission to a client computing device associated with the first user that defines a view of the instance of the game for presentation on the client computing device, and wherein the game includes content from the website.