Patent ID: 8031207

Claim:
A data storage device which stores a data structure, the data structure defining a data format for storing data for generating images of a payment card, said images including a front side image and a rear side image, the data format comprising: a first field for storing a bitmap of a logo of an issuer of the payment card; a second field for storing a first position indicator, the first position indicator for indicating a position in said front side image for said logo of said issuer; a third field for storing a scaling factor for scaling said logo of said issuer; a fourth field for storing color data that specifies a fill color for said front side image and said rear side image; a fifth field for storing a bitmap of a payment association logo; a sixth field for storing a second position indicator, the second position indicator for indicating a position in said front side image for said payment association logo; a seventh field for storing text and position information for labeling valid from and expiration dates for the payment card; an eighth field for storing text and position information for secondary text specified by said issuer for branding the payment card apart from said logo of said issuer; a ninth field for storing a bitmap of an image of an IC (integrated circuit); a tenth field for storing text and/or numeric information indicative of said issuer's customer service telephone number; an eleventh field for storing text that specifies at least one of: (a) card terms and conditions, (b) license information and (c) said issuer's mailing address; a twelfth field for storing an ICA (Interbank Card Association) number; and a thirteenth field for storing a bitmap of an image of a signature of a holder of said payment card.