Patent ID: 8667009

Claim:
A method of displaying social network information customized to interests of a user comprising: creating a central keyword database having one or more pre-defined keyword descriptors; tagging a user profile of the user with one or more keyword descriptors for associating the user with the keyword descriptors; tagging a posting within a social network with one or more keyword descriptors from the central keyword database for associating the posting with the keyword descriptors; using one or more processors, applying a plurality of matching criteria to the user profile and the posting; and displaying the posting to an event calendar of the user if (i) matched by the plurality of matching criteria to the user profile and (ii) the posting has been created by a posting user having a social connection with the user and designated by the posting user as being accessible by the user, wherein the matching criteria provides the user with postings customized to interests of the user; wherein the plurality of matching criteria further comprises a comparison of keyword descriptors tagged to the user profile and keyword descriptors tagged to the posting and wherein the keyword descriptors are organized into categories and the plurality of matching criteria comprises an evaluation of the categories of the keyword descriptors tagged to the user profile and keyword descriptors tagged to the posting.