Patent ID: 7509270

Claim:
A method for providing electronic commerce using an electronic book, comprising: displaying an electronic book; presenting associated with the electronic book an identification of a product or service; receiving a user's selection of the product or service; receiving a request to purchase the selected product or service; and performing a transaction to execute the purchase request; generating a table for the product or service for each user to record statistical information concerning purchases and requests for information concerning particular products and services, wherein the statistical information is used for selecting particular advertisements for display to the user; providing an electronic catalog identifying products and services to be accessed by the user, wherein the electronic catalog includes a default catalog and a customer catalog, the customer catalog being determined based upon identification of products and services previously purchased or for which information was requested; and displaying the default catalog to the user when there is no record of identification of products and services; wherein the performing step includes allowing the user to submit an offered price and determining whether to accept the offered price based upon at least one of the following criteria: an amount of the offered price, any available rebates relating to the selected product or service, any available discounts relating to the selected product or service, or a range of acceptable prices for the selected product or service.