Patent ID: 7287350

Claim:
An electronic shelf label (“ESL”) carrier including an elongated ESL holder for holding an ESL and an attachment member for attaching the ESL carrier to a merchandise shelf, said holder including a substantially planar wall and at least one gripping finger spaced from, and substantially parallel to, said wall and formed integral therewith, said attachment member integrally formed with said planar wall, said planar wall having a flexible, compressible engagement member extending in a direction substantially perpendicular from said wall in a direction toward said gripping finger, said gripping finger including a flexible, compressible lip extending therefrom to form a free end of said gripping finger, substantially parallel with said planar wall and substantially perpendicular to the direction of the engagement member, each of said engagement member and lip formed of a material that is compressible relative to the compressibility of the material of said wall and gripping finger, and wherein said wall and said gripping finger are of plastic material having a rigidity greater than that of said engagement member and lip, wherein said ESL device is engagable and retainable between said engagement member and said lip of said gripping finger by compressive forces acting thereon in directions substantially 90° apart.