Patent ID: 7022657

Claim:
A shear thinning, transparent, gel laundry detergent composition free of microemulsion, comprising a surfactant system containing surfactant material selected from an anionic surfactant, a nonionic surfactant or a mixture thereof, additional laundry detergent composition ingredient selected from the group consisting of enzyme, builder, optical brightener, soil release polymer, and mixtures thereof, and from 1 to 8% by weight of a fatty alcohol gelling agent having the formula wherein: R1, R2 and R3 are independently selected from hydrogen and saturated or unsaturated, linear or branched C 1 –C 16 alkyl groups, whereby the total number of carbon atoms in the gelling agent is between 8 and 17; wherein said composition comprises an anionic surfactant in an amount from 5 to 50% by weight and has a viscosity of at least 100 Pa.s.