Patent ID: 7188186

Claim:
A process for supplementing pre-prepared media digital audio file content to be performed by a digital playback apparatus with supplemental digital program content constituting a supplemental media file selected from the group consisting of interactive and traditional advertising, merchandising materials, e-commerce solicitations and messages, polls, complete video games, interactive music and audio/video programs, and complete computer programs, that comprises, preparing such supplemental digital program content in the form of executable code representing said supplemental media file; and embedding the executable code representing said supplemental media file into the pre-prepared media audio file for execution by the playback apparatus supplementary to the playback of the pre-prepared media audio file content, wherein the media audio file is an MPEG audio file containing an MP3 audio stream, and wherein the executable code is encoded in private data packets for the insertion and embedding of new private data packets into the existing MPEG file.