Patent ID: 8015064

Claim:
A method of advertising, the method comprising: monitoring transmission data of a cellular tower located along a roadway of a route; receiving a user selection of one or more points of interest along the roadway in addition to an end destination; recording an identification and a time and date stamp associated with a cellular device each time the cellular device moves into a cellular coverage region of the cellular tower as the cellular device travels along the roadway; determining one or more types of media files that are supported by the cellular device; monitoring the movement of the cellular device along the roadway by determining an approximate location of the cellular device based on a cellular coverage region associated with a most recent recorded date and time stamp of the cellular device; transmitting one or more advertisements related to a particular point of interest of the user selection of one or more points of interest when the cellular device is within a predetermined range of a roadway exit for the particular point of interest, the one or more advertisements transmitted in a format of the one or more types of media files that have been determined to be supported by the cellular device; and generating one or more billing reports associating an advertising cost with the one or more advertisements, wherein the advertising cost associated with the one or more advertisements is determined based on a distance between the cellular device and the roadway exit.