Patent ID: 7660862

Claim:
A system for selecting a recipient of a message on the basis of data identifying access to previously transmitted messages and tracking access status of said messages, each said message comprising content data for display within a display area of a receiving terminal and control data comprising data indicative of a user selectable portion within the display area, the system comprising: a first server comprising an interface for receiving content data having one of a plurality of different content types for use in creating said message, said message comprising a SMS, MMS or WAP; and a second server arranged to receive a response message, said response message being created by the receiving terminal in relation to the previously transmitted message and in accordance with a set of processable instructions therein, wherein the response message identifies the receiving terminal and upon receipt thereof the second server is arranged to update the access status of the previously transmitted message, whereby to update the tracking data; wherein a message generating system operatively coupled to the first server is arranged to select a recipient of the message on the basis of the received content data and the tracking data from the second server, wherein the message generating system is arranged to select a recipient by querying a database for previously transmitted content that matches a specified attribute, ranking the previously transmitted content specifying those attributes and creating a ranking list specifying recipients for which a response message was received; and wherein the message comprises the control data and the user selectable portion, the control data comprising the set of processable instructions for use in controlling operation of the receiving terminal in dependence on selection of the user selectable portion, the receiving terminal transmitting the response message to the second server to update the tracking data in response to selection of the user selectable portion.