Patent ID: 7739274

Claim:
A method comprising: receiving and recording, by a server digital processing system (DPS), a search engine query received from a plurality of independent users via a client DPS; providing, by the server DPS, one or more search results to the independent users in response to the search engine query via the client DPS, wherein each independent user is enabled to select at least one of the provided search results; receiving and recording, by the server DPS, a plurality of search result selections of the independent users; determining, by the server DPS, a level of Internet activity performed during a search session by an independent user selecting a search result; assigning, by the server DPS, a weight to the selected search result when the level of Internet activity performed during the search session exceeds a threshold level of activity; correlating, by the server DPS, the weighted search result selections with the recorded search engine query; receiving, by the server DPS, the search engine query from a user via the client DPS; determining, by the server DPS, the relevancy of the weighted search results to the search engine query, wherein determining the relevancy of the weighted search results includes: determining, by the server DPS, at least one of the quantity of independent users selecting the weighted search result and the duration of time the independent users view the weighted search result; and comparing, by the server DPS, at least one of the quantity of independent user selections of the weighted search result and the duration of time the weighted search result is viewed with the relevance of the remaining search results in the plurality of search results selected by the independent users; determining, by the server DPS, which weighted search result to provide to the user based on the weighted search result's relevancy to the query; and providing, by the server DPS, the weighted search result correlated to the search engine query to the user via the client DPS, in response to the search engine query.