Patent ID: 8666807

Claim:
A computerized method for managing a media advertising proposal from inception to completion of an order with one or more media outlets, comprising: storing customer account records in a database communicatively coupled to a media proposal tool, the customer account records associated with a plurality of different customers, and including information indicating a plurality of stage-dependent relationships indicating particular relationships of the customer account records at different states of an order process; receiving a customer request for placement of an advertisement in one or more media outlets, by executing a program instruction in a computer system; creating a media advertising proposal, based on user inputs into the media proposal tool, in response to receiving the customer request, by executing a program instruction in a computer system, the media advertising proposal comprising a schedule including at least one placement of the advertisement in one or more selected media outlets; storing the media advertising proposal in the database, by executing a program instruction in a computer system; accessing one or more external applications to integrate information and data into the media advertising proposal, by executing a program instruction in a computer system; assigning a grade to the media advertising proposal, the grade indicating a likelihood of the media advertising proposal resulting in an order, by executing a program instruction in a computer system; entering the media advertising proposal into a computerized workflow in the media proposal tool for review and approval, by executing a program instruction in a computer system; presenting the media advertising proposal for approval, the media advertising proposal being presented to a first entity determined based on a first, stage-dependent relationship, by executing a program instruction in a computer system; in response to the media advertising proposal being approved, injecting the media advertising proposal as an order into the traffic and billing system by executing a program instruction in a computer system.