Patent ID: 7835974

Claim:
A method comprising the steps of: receiving by at least one computing device from a first user at least two orders, wherein: the user has an associated account, a first of the two orders comprises a bet on at least one sporting event that has an overall duration, a second of the two orders comprises another bet on at least one of (a) the at least one sporting event and (b) another sporting event, and the at least two orders are received from the first user via a computer system in use by the first user, the computer system being communicatively coupled to the at least one computing device via a communications network; receiving by the at least one computing device from a second user an order, wherein the second user's order comprises a bet on the at least one sporting event, and wherein the second user's order is received from the second user via a computer system in use by the second user, the computer system in use by the second user being communicatively coupled to the at least one computing device via the communications network; matching by the at least one computing device at least a portion of the first user's first order with at least a portion of the second user's order; adjusting by the at least one computing device at least one balance associated with the account, wherein the adjusting is in response to, at least in part, (a) matching the at least portion of the first user's first order with the at least portion of the second user's order, and (b) event results of the at least one sporting event that occur during the overall duration of the at least one sporting event, and wherein the adjusting of the at least one balance results in an adjusted balance; and based at least in part on adjusting the at least one balance, automatically adjusting by the at least one computing device a wager amount associated with the first user's second order, the wager amount comprising an amount wagered on the at least one of (a) the at least one sporting event and (b) the another sporting event.