Patent ID: 8122465

Claim:
A method comprising: detecting, at a consumer device, auxiliary data conveyed with video; governing a use of the video in accordance with one or more usage rules indicated by the auxiliary data; inferring a subject of potential interest to a user by reference to behavior of the user; processing the video to discern identification data corresponding thereto, wherein the processing comprises sensing a first in-band video watermark in the video, wherein the first in-band video watermark comprises the identification data, and wherein the first in-band video watermark is repeated continuously throughout the video; by reference to the discerned identification data, determining whether the video corresponds to the subject of potential interest to the user; taking an action based at least in part upon the determination, wherein taking an action comprises recording the video; detecting an absence of the first in-band video watermark for a pre-determined interval; and terminating the recording of the video based upon the detecting of the absence of the first in-band video watermark.