Patent ID: 7940303

Claim:
A method for reducing burn-in of a display, comprising the steps of: (a) selecting programming content, the programming content being associated with an artist; (b) after selecting the programming content, transmitting data corresponding to the selected programming content so that the transmitted data will be received by a receiving device; and (c) while transmitting the data corresponding to the selected programming content, further performing the steps of: (c1) transmitting a first video frame so that the first video frame will be received by the receiving device, wherein the first video frame comprises (1) a logo positioned at a first location in the video frame and (2) artist information that identifies the artist associated with the selected programming content positioned at a third location in the video frame; (c2) after transmitting the first video frame, transmitting a second video frame so that the second video frame will be received by the receiving device, wherein the second video frame comprises the logo, but the position of the logo within the second video frame is different than the position of the logo within the first video frame.