Patent ID: 7776347

Claim:
Personal liquid wash composition comprising (1) 1 to 99% by wt. of a surfactant material selected from the group consisting of anionic, nonionic, amphoteric, cationic surfactants and mixtures thereof; and (2) 0.1 to 90% of structured benefit agent composition consisting essentially of: (a) 50.0 to 99.9% by wt. of structured benefit agent composition of one or more benefit agents wherein said benefit agent is a fat or oil selected from the group consisting of natural fats and oils; cocao fat; beef tallow; lard; hardened oil obtained by hydrogenating said oil; synthetic, mono-, di- and triglycerides, and mixtures thereof (b) 0.1 to 50.0% of structured benefit agent of structuring material selected from the group consisting of crystalline structurant selected from the group consisting of natural crystalline wax, synthetic crystalline waxes, and mixtures thereof, wherein the crystal in said crystalline structuring material has an aspect ratio defined by A/B>1, the length A being understood as the longer of the two dimensions when considering length and width, B; and (3) separate hydrophobic benefit agent, wherein said benefit agent is a fragrance molecule; wherein, when said structured benefit agent composition is separately formed and separately combined with said surfactant material in which the structured benefit agent composition will be used to deliver said benefit agent to a substrate there is provided enhanced benefit of the separate hydrophobic fragrance molecule benefit agent of at least 5% relative to the effect provided by the same separate hydrophobic benefit agent in the absence of structured benefit agent in the final composition.