Patent ID: 8326700

Claim:
A non-transitory computer readable medium encoded with a computer program executable by a processor, comprising: computer code for receiving a first item for displaying information associated with the first item; and computer code for automatically displaying information comparing the first item and a second item in response to the receipt of the first item, the second item sharing at least one aspect with the first item, where the second item is selected for display based on the determination that the second item shares the at least one aspect with the first item; wherein the information comparing the first item and the second item includes a price difference between the first item and the second item; wherein the computer program is operable such that the second item is selected for displaying the information comparing the first item and the second item based on a determination that the second item shares a greatest number of aspects with the first item than any other second item capable of being selected; wherein the information comparing the first item and the second item includes information regarding a comparison of only a portion of all aspects of the second item and the first item, and the computer program is operable such that a full comparison providing information comparing all aspects of the first item with the second item is displayed upon receipt of a command from a user for the full comparison, the command including the selection of a link, where the full comparison is displayed via a first graphical user interface (GUI) separate from a second GUI via which the information associated with the first item is displayed; wherein the computer program is operable such that the comparison of only the portion of all aspects of the first item and the second item is performed prior to the receipt of the first item and the information comparing the first item and the second item is stored in a database prior to the receipt of the first item, such that the information comparing the first item and the second item is retrieved and displayed automatically in response to the receipt of the first item without delay otherwise caused due to performing the comparison as a result of the receipt of the first item.