Patent ID: 7299457

Claim:
Software encoded on one or more computer readable media when executed operable to: analyze, at a web site of interest, gathered link clicking history information data, relating to link clicking user interaction with a plurality of web pages included in the web site of interest, in response to a requested URL of a particular web page within the web site of interest by comparing the requested URL to a list of URLs of the plurality of web pages in the web site of interest to generate statistics relating to link clicking user interaction with the requested URL of the particular web page, where the display of the particular web page includes displayed links at specified locations within the display of the particular web page; and display an enhanced page having a graphical representation of statistics relating to user interaction superimposed over a display of the particular web page, where the enhanced display includes data showing the interaction of users that followed each link from the particular page, and where data showing the interaction of users that followed a particular link is displayed inside the display of the particular web page in close adjacency to the specified location of the particular link in the display of the particular web page so that statistics related to link clicking user interaction with links displayed in the display of the particular web page can be viewed in the context of the display of the particular web page.