Patent ID: 7139727

Claim:
A method of offering a plurality of interrelated products through a plurality of interrelated websites, the method comprising: establishing a first website having a first website domain name the first website domain name including a first second-level domain name portion formed from a common name portion, a first product name portion, and a top-level domain portion, the first product name portion identifying a first product of the plurality of interrelated products offered for sale via the first website, the first product offered as part of a product family, the first website accessible via an electronic communications network; establishing a second website having a second website domain name, the second website domain name including a second second-level domain name portion formed from the common name portion, a second product name portion, and the top-level domain portion, the second product name portion identifying a second product of the plurality of interrelated products offered for sale via the second website wherein the second product is related to the first product, the second website separately accessible via the electronic communications network; creating a website direct link between the first website and the second website, such that a user visiting the first website can move to the second website by selecting the direct link; establishing a third website having a third website domain name, the third website domain name including a third second-level domain name portion formed from the common name portion, a third product name portion, and the top-level domain portion, the third product name portion identifying a third product of the plurality of interrelated products offered for sale via the third website wherein the third product is related to the first product and is related to the second product, the third website is separately accessible via the electronic communications network; and wherein the first website includes the direct link to the second website and includes a second direct link to the third website, the second website includes a third direct link to the first website and fourth direct link to the third website, and the third website includes a fifth direct link to the first website and a sixth direct link to the second website.