Patent ID: 8701145

Claim:
A method comprising downloading at a mobile device from a digital video recorder a video item that includes a video program and commercials embedded within the video item, before, during, or after the downloading, reporting information from the mobile device to a server from which the server can select substitute commercials, downloading one or more of the substitute commercials at the mobile device from the server, presenting the video item from the storage of the mobile device at a time when the mobile device does not have adequate connectivity, when the video item is presented on the mobile device, the mobile device replacing at least one of the original commercials embedded within the video item, with a substitute commercial that has been downloaded to the mobile device, storing, in storage of the mobile device, information about when the commercial was presented, and reporting the information about the presentation to a server when the device has adequate connectivity, wherein: the information reported to the server comprises information about the video items or about the mobile device or both, the substitute commercials are of higher value than the commercials for which they are substituted, if the video item is presented on the mobile device within a predetermined period of time, the mobile device refrains from replacing at least one of the commercials that has been previously embedded within the video item with one of the substitute commercials, the presenting of the video item is prevented if the number of downloaded commercials stored in the storage of the device is insufficient, and the downloading of the video item occurs automatically, with no explicit action by the user of the mobile device.