Patent ID: 8336241

Claim:
A device for positioning a graphic holder on a display arm comprising: a body portion substantially formed of a resilient elastic material and comprising a band for securing around a display arm; and a neck portion attached to the body portion at a first end and having attaching means for holding the graphics holder substantially at a second end; wherein: the neck portion substantially comprises a first side wall attached to a first side of the body portion at a first end, a second side wall attached to a second side of the body portion at a first end and an end portion attached to a second end of the first side wall and a second end of the second side wall thereby forming the second end of the neck portion; the first side wall and the second side wall are parallel and extend in a plane parallel to an axis of the band of the body portion and the end portion of the neck portion is substantially perpendicular to the axis of the band of the body portion; the first side wall and the second side wall have reinforcing portions substantially at each of their edges; and an edge of the end portion extending between the first side wall and the second side wall is substantially adjacent to the band of the body portion and is separated from the body portion by a notch; the device being a unitary moulded product substantially formed of a silicone material.