Patent ID: 8635143

Claim:
A method of marketing prescription drugs to targeted health care professionals with comparative drug outcome reports, said method comprising the steps of: collecting, by a processor, data on at least one laboratory test, including abnormal results from the at least one laboratory test; matching, by a processor, the collected laboratory test data with respective patients; collecting, by a processor, data on ordered drug prescriptions for the respective patients; correlating, by a processor, the matched laboratory test data with the collected drug prescription data for the respective patients at a set of intervals to develop comparative drug outcomes; collecting, by a processor, data on at least one health care professional that ordered at least one drug prescription and at least one laboratory test correlated in the previous step; identifying at least one health care professional that ordered at least one less drug prescription than laboratory tests with abnormal results; and targeting the at least one identified health care professional to receive the developed comparative drug outcomes.