Patent ID: 8401967

Claim:
A method of executing a product liquidation transaction comprising the steps of: a. a user having a reward account held by a reward account holder comprising reward points awarded by a reward issuing entity to the user as part of a transaction, the reward points having a par value assigned by the reward account holder equivalent to the amount that the reward account holder will convey upon surrender of said reward points; b. a product provider offering to sell a product at a liquidation price that is less than a reference price otherwise charged for the product; c. the user requesting a transacting entity to facilitate the user in obtaining the product by surrendering at least some of the reward points to the reward account holder; d. requesting the reward account holder to convey to a transacting entity the par value of the surrendered reward points; e. the transacting entity conveying consideration to the product provider equivalent to the liquidation price of the product; and f. the product provider causing the product to be conveyed to the user; whereby the user receives the product from the product provider as a result of surrendering the reward points; the reward points being surrendered with a retail value greater than the par value conveyed by the reward account holder.