Patent ID: 8166189

Claim:
One or more non-transitory computer-readable media having computer-useable instructions embodied thereon for performing a method of augmenting content to be communicated to a user device, the method comprising: intercepting a request for content that is communicated by a user device to a content provider, wherein intercepting the request includes making a copy of the request and transmitting the request to the content provider; intercepting original content from the content provider, the original content being provided in response to the request from the user device; determining augmentative content provision criteria comprising: (A) a business rule which indicates that augmentative content should be provided in response to a particular request for original content, wherein the request is determined to be the particular request, (B) click-stream data associated with said user, wherein said click-stream data indicates at least a portion of a web-browsing history of said user, and wherein the click-stream data further indicates that the user was previously provided augmentative content and that the user interacted with the previously-provided augmentative content, and (C) profile data associated with said user, wherein the profile data comprises at least one geographical location associated with said user; selecting said augmentative content based on a current geographical location of the user device and said augmentative content provision criteria; augmenting the original content with the augmentative content to create augmented content; and communicating said augmented content to said user device.