Patent ID: 8737591

Claim:
A method comprising: receiving a call at a directory assistance system from a client device; receiving caller identification information associated with the client device; determining a location associated with the client device based on the caller identification information; in response to receiving the call and the caller identification information, sending a first targeted advertisement to the client device, wherein the first targeted advertisement is chosen based on the location associated with the client device; receiving search criteria associated with a requested listing; determining information associated with the requested listing based on the search criteria; and sending a short message service message from the directory assistance system to the client device, wherein the short message service message includes a second targeted advertisement and the information associated with the requested listing, wherein the second targeted advertisement is chosen based on the search criteria, wherein the second targeted advertisement includes a trackable telephone number corresponding to an advertiser associated with the second targeted advertisement, and wherein an advertising fee is charged to the advertiser in response to the client device initiating a call to the trackable telephone number, wherein the first targeted advertisement, the second targeted advertisement, and the information associated with the requested listing are provided to the client device at predetermined time intervals.