Patent ID: 8214238

Claim:
A method for high performance capability assessment of a consumer goods and services business, comprising: providing a processor operatively coupled to a communication network; providing one more databases operatively coupled to the processor and accessible through the communication network; coupling an interface to the processor for receiving input; the processor establishing a machine-readable memory in said one or more databases, including a multidimensional consumer goods and services industry performance reference set comprising multiple key assessment performance reference tables, at least one key assessment performance reference table defining a demand generation platform including: a ‘Basic’ performance level specifying ‘Basic’ performance assessment criteria; a ‘Competitive’ performance level specifying ‘Competitive’ performance assessment criteria; a ‘Market Leading’ performance level specifying ‘Market leading’ performance assessment criteria; establishing an integrated marketing strategy assessment criteria so that: 1) the ‘Basic’ performance assessment criteria includes a first criteria for Process Participation such that participants include the marketing group; 2) the ‘Competitive’ performance assessment criteria includes a first criteria for Process Participation such that participants include the marketing group which have formal interaction with customers, supply chain, procurement and sales groups; and 3) the ‘Market Leading’ performance assessment criteria includes a first criteria for Process Participation such that sales, operations and supply chain functions of the company are totally integrated into the marketing plan definition processes; receiving an input specifying a consumer goods and services industry area and a consumer goods and services industry key assessment area with the consumer goods and services industry area for analysis; searching the multidimensional consumer goods and services industry performance reference set for a matching key assessment performance reference table that matches the consumer goods and services industry area and the consumer goods and services industry key assessment area; retrieving the matching key assessment performance reference table; initiating analysis of the matching key assessment performance reference table; and obtaining a resultant performance level for the consumer goods and services industry key assessment area.