Patent ID: 8821379

Claim:
An endoscope apparatus, comprising: an insertion portion configured to include a bend portion; an image pickup portion configured to capture an image of an object to be inspected; an operation portion configured to perform a bending operation of the bend portion; a storage portion configured to store at least an image of the object to be inspected as a recorded image; a display portion configured to display the image, the display portion having a fixed positional relationship relative to the operation portion; and a display control portion configured to: determine a display orientation of superimposition information, the superimposition information being superimposed on the image; display the image captured by the image pickup portion without rotating the image; and display the superimposition information according to the display orientation of the superimposition information, wherein the display control portion determines the display orientation of the superimposition information based on a position of the endoscope apparatus; and wherein the display control portion does not rotate the image captured by the image pickup portion.