Patent ID: 8209225

Claim:
A method comprising: presenting, via at least one media channel, a single advertisement, including a single advertisement telephone number, on behalf of a plurality of competing advertisers; receiving, via a communication network, a received telephone call to the single advertisement telephone number and identifying a geographic area related to an origin of the received telephone call; selecting, via a computing device, a first advertiser from the plurality of competing advertisers, based at least in part on the identified geographic area, and identifying a separate previously assigned advertiser telephone number of the first advertiser; connecting, via the computing device, the received telephone call to the previously assigned advertiser telephone number of the first advertiser to track a telephone connection to the first advertiser established from the received telephone call to the single advertisement telephone number provided in the single advertisement; and charging, via the computing device, the first advertiser a predetermined fee for the single advertisement in response to connecting the received telephone call, placed to the single advertisement telephone number provided in the single advertisement, to the previously assigned advertiser telephone number of the first advertiser.