Patent ID: 8150759

Claim:
A method for auctioning a plurality of identical products via a data transmission network comprising an auction platform formed by at least one computer, including a central computer unit for controlling and executing the method, an input unit for entering data and programs, a plurality of memory areas, and a plurality of bidder or user terminals connected to the computer, each terminal allocated to at least one bidder, the method comprising the steps of: a) transmitting a request to make a bid and information containing at least one calling price via the data transmission network to the bidder terminal connected to the auction platform to initiate the auction; b) transmitting a current highest bid via the data transmission network to the bidder terminal connected with the auction platform during the auction; c) evaluating each bid of a bidder, via the auction platform, and d) rejecting such bid if it is not equal to, or greater than, the calling price and is not greater than a previous bid of that bidder, or e) accepting such bid if it is equal to, or greater than, the calling price and is greater than a previous bid of that bidder, f) storing a last accepted bid of each bidder and a lot size of the plurality of identical products in the memory of the auction platform, in a ranking list, wherein the last accepted bid of each of the plurality of bidders are listed in the ranking list in order of a value corresponding to an amount of the last accepted bid of each of the plurality of bidders; g) maintaining the ranking list, in the current auction, in secrecy, so that the amount of the last accepted bid of each of the plurality of bidders, the number of bidders and the lot size of the plurality of identical products awaiting consideration in the current auction, are hidden from the bidders; h) closing the auction; and i) allocating the plurality of identical articles among the bidders in order of their position on the ranking list based upon the value of the last accepted bid of each of the plurality of bidders until the lot size has been fully allotted and notifying, via the auction platform, the bidders whether they have won at least one of the plurality of identical products.