Patent ID: 8762472

Claim:
A method for managing a plurality of content for display to a user, wherein at least one network computer enables action to be performed, comprising: for each piece of the plurality of content, performing the following actions: determining an intrinsic value of a piece of content to the user; determining a social value of the piece of content to the user based on a combination of an individual social value of the piece of content for each first degree friend in a social network of the user, wherein the individual social value for each respective friend is based on at least an individual recommendation score of the piece of content for the respective friend, and wherein each individual recommendation score is recursively determined to a predetermined degree of separation from the user; and determining a recommendation score of the piece of content for the user based on a combination of the intrinsic value and the social value; and employing the recommendation score of each piece of the plurality of content to selectively provide at least a portion of the plurality of content to the user.