Patent ID: 7373321

Claim:
A method comprising: receiving product data for a plurality of products, said product data including a sale start time, a sale duration time and an initial quantity; receiving sales data for each of the products; calculating a sales trend condition for each of the products based on a current time, the sales data for each of the products, and the product data for each of the products, wherein the calculating is based on a plurality of rules, wherein the rules take into consideration a real sales velocity and a set sales velocity for each of the products, and the real sales velocity is determined by dividing for each of said plurality of products, a quantity sold by an elapsed time since said sale start time, and the set sales velocity is determined by dividing for each of said products the initial quantity by the sale duration time; receiving a customer request to view the products; and presenting a web page including a predetermined portion of the product data and a sales trend indicator representing the sales trend condition for each of the products.