Patent ID: 8819712

Claim:
A method for displaying a multimedia content over the Internet, the multimedia content comprising a standard-content part and a customized-content part, the customized-content part having at least one multimedia component, the customized-content part being at least one of functionally and structurally independent of the standard-content part, the method comprising: selecting on a server coupled to the Internet at least one multimedia component based on a predetermined set of preferences to obtain a multimedia component set, the multimedia component set comprising at least one multimedia component having a plurality of multimedia-segments; customizing dynamically on the server at least one multimedia-segment of the at least one of the multimedia components belonging to the multimedia component set based on the predetermined set of preferences and based on information associated with a web browser display device comprising one of a personal computer (PC) and a mobile phone; integrating on the server each multimedia component belonging to the multimedia component set including the at least one dynamically customized multimedia-segment to obtain the customized-content part including an advertising content; associating the customized-content part with the multimedia content; and transmitting the multimedia content having the customized-content part including said advertising content over the Internet from the server to the device for display in said web browser; wherein the predetermined set of preferences includes demographic information of a viewer; wherein the customized-content part can be modified in real-time based on responses received from said viewer of the customized-content part; wherein the customized-content part comprises at least two independent multimedia components; wherein a multimedia component further comprises at least one customized multimedia-segment; wherein the at least one customized multimedia-segment is selected for customizing dynamically the customized-content part; wherein the customized multimedia-segment is one of a video content, an audio content, a text content and a graphic content; wherein one or more of the video content, the audio content, the text content and the graphic content are displayed at a predetermined location relative to one another on the device.