Patent ID: 7584483

Claim:
A content-exhibition control apparatus for exhibiting content in another apparatus, comprising: generating means for generating degree-of-exposure control data used to control the degree of exposure of the content; scheduling means for scheduling the exhibition of the content; exhibition control means for controlling the exhibition of the content recorded in the another apparatus, according to the degree-of-exposure control data generated by the generating means and the scheduling means; obtaining means for obtaining the state data of the content sent from the another apparatus, wherein the state data includes information on viewed content and not viewed content, and wherein the generating means generates the degree-of-exposure control data according to the state data of the content, obtained by the obtaining means; storing means for storing user information which includes user preferences with the state data of the content collected from a hard-disk recorder in a customer database; and feedback means for feeding back said degree of exposure of the content, wherein an audience rating and an advertisement effect are calculated as a function of the feedback data; and rescheduling means for rescheduling the exhibition of not viewed content, independently of the user's operation, wherein the not viewed content is rescheduled repeatedly until it is viewed, and wherein a number of times reproduction is to be performed is specified in a degree of exposure designation and the degree of exposure designation is updated when rescheduling is performed.