Patent ID: 7653923

Claim:
A method of enhancing the effectiveness of IPG ads and programming ads in a television network environment, the method comprising: (a) storing an IPG ad queue, the IPG ad queue containing an ordered list of IPG ads; (b) storing a programming ad queue, the programming ad queue containing an ordered list of programming ads to be inserted in a programming avail; (c) linking at least one IPG ad with at least one programming ad to form at least one IPG-programming ad combination; (d) displaying one or more IPG ads from the at least one IPG-programming ad combination in the IPG when the IPG is invoked immediately prior to or immediately subsequent to the display of a programming ad in the programming avail, wherein the IPG ads are displayed in accordance with the IPG ad queue; and (e) reordering the IPG ad queue in accordance with the displayed programming ad.