Patent ID: 7066387

Claim:
A service providing system for providing a specified service by registering personal information of a user at a server by utilizing a portable terminal associated with the user, wherein the server comprises: a personal database for registering the personal information sent from the portable terminal; means for creating an electronic coupon bar code by presuming tastes of the user according to the personal information registered in the personal database, by preparing the electronic coupon content that suits the tastes and by encoding the prepared electronic coupon content; and means for delivering image data, including the electronic coupon bar code, to the portable terminal, wherein the portable terminal comprises a storage means for storing the delivered image data and a displaying means for displaying the image data, wherein an information processing terminal having a bar code reader reads, using its bar code reader, the electronic coupon bar code contained in the image data displayed on the display means of the portable terminal, recognizes the electronic coupon content according to the electronic coupon bar code that has been read, performs the necessary processing to provide a service according to the recognized electronic coupon content, and sends new personal information generated by the service to the server so that the new personal information is reflected in the electronic coupon content for the next delivery, and wherein the server is configured to specify the electronic coupon content for the next delivery based upon a purchase history of the user or a data access history by the user registered in the personal database, so that a service of a different value will be provided with regard to a product having a high purchase frequency or with regard to a service having a high access associated with the user.