Patent ID: 7756264

Claim:
A system comprising: a server, said server being configured to: i) receive a message from a user over an IP network representing a request for a call with a customer service representative, said message including an address corresponding to a server obtained from a web page, an internet address corresponding to the user, and web page information; and ii) send, in response to said message from a user, a customer service call initiation message to equipment capable of initiating a call, said call initiation message including an equipment address corresponding to the equipment to which the customer service call initiation message is directed, one of an internet address and telephone number corresponding to a customer service representative, a business identifier, and the internet address corresponding to said user; and calling equipment, said calling equipment being configured to respond to said customer service call initiation message by: i) initiating a call to the user; ii) initiating a call to said customer representative after said user; and iii) bridging the call to the user and the call to the customer representative.