Patent ID: 8002181

Claim:
A method using radio frequency identification (RFID) tags for managing a promotional merchandise display at locational spots in a store, comprising: attaching a first plurality of RFID tags to a plurality of locational spots in the store, each of the first plurality of RFID tags uniquely identifying one of the locational spots; attaching a second plurality of RFID tags to the promotional merchandise display, each of the second plurality of RFID tags uniquely identifying one or more products in the promotional merchandise display; providing the promotional merchandise display and the second plurality of RFID tags attached thereto to the locational spots; at or near a locational spot in the store, scanning to detect radio frequency signals from the first and second plurality of RFID tags at or near the locational spot; transmitting information from a detected at least one of the first plurality of RFID tags and a detected at least one of the second plurality of RFID tags to a server; comparing the information against a promotional display plan, stored at the server, for a determination of whether the promotional merchandise display is in compliance with the promotional display plan, wherein the promotional display plan includes times and locations the promotional merchandise display is scheduled to appear at different locational spots and times in the store; and if the promotional merchandise display is not in compliance with the promotional display plan, generating a notice to the store, the notice including information relating to the locational spot and the promotional merchandise display.