Patent ID: 7478052

Claim:
A contents market research system for researching marketability of a picture content based on contents polling information given by a pollee and displaying the result, the system comprising: a contents market research apparatus comprising: contents introduction information storage means for storing content introduction information for introducing said picture content to said pollee; contents introduction information sending means for sending said content introduction information stored in said contents introduction information storage means; contents polling information receiving means for receiving the contents polling information that includes said polling information for said picture content; contents polling information storage means for storing said contents polling information received by means of said contents polling information receiving means; poll result counting means for discriminately counting said contents polling information entered by a predetermined pollee determined before said content introduction information is opened to a general pollee and said contents polling information entered by said general pollee; and a display for displaying business profitability when said picture content is commercialized on a display apparatus, wherein if personal information is included in the contents polling information, the personal information is counted in addition to ballots of each picture content and a marketable field of the picture content is specified based on the counted result of the personal information; wherein advertisements are sent directly to the pollee based on the contents polling information and the personal information included in the contents polling information; wherein said contents introduction information is classified into separate subdivisions as a function of subject matter; wherein said contents introduction information is sent to a contents polling apparatus of said pollee who is suitable for said subject matter; wherein a result counted by said poll result counting means indicates the most marketable picture content and said picture content is selected to be commercialized based on the result; wherein a purchase intention on the basis of cost and a sales offer transmission request are included in the content polling information, and said contents polling apparatus comprising: contents introduction information receiving means for receiving said content introduction information sent by means of said contents introduction information sending means; contents introduction information display means for displaying said content introduction information; contents polling means for entering said contents polling information; and contents polling information sending means for sending said contents polling information entered by said contents polling means.