Patent ID: 8756103

Claim:
An advertisement delivery system, comprising: at least one computing device adapted to: receive a plurality of advertisements for delivery to a given consumer, wherein a first advertisement of the plurality of advertisements is received from a first advertising entity and a second advertisement of the plurality of advertisements is received from a second advertising entity; receive a plurality of contracts, wherein a first contract of the plurality of contracts defines first distribution parameters associated with the first advertisement, including a plurality of first advertisement credits, each of the plurality of first advertisement credits corresponding to one of a plurality of different types of destination devices on which the first advertisement may be viewed, and a second contract of the plurality of contracts defines second distribution parameters associated with the second advertisement, including a plurality of second advertisement credits, each of the plurality of second advertisement credits corresponding to one of the plurality of different types of destination devices on which the second advertisement may be viewed; interface with a plurality of destination devices associated with the given consumer; distribute the first advertisement to a first destination device of the plurality of destination devices in accordance with the first contract, and distribute the second advertisement to a second destination device of the plurality of destination devices in accordance with the second contract; receive a confirmation indication from the first destination device indicating that the first advertisement was viewed on the first destination device; and initiate issuance of a credit amount based on a one of the plurality of first advertisement credits that corresponds to the first destination device.