Patent ID: 8342951

Claim:
A method of presenting offers to a game player by using a gaming device, the gaming device being operable to perform operations of the method comprising: determining, via the gaming device, psychographic traits of a player based on at least one of the player's product selection, difficulty level selection, and performance in a game, the psychographic traits providing information about at least one of the player's personality and preferences; identifying player information, wherein the player information includes at least one of player identifier, player location, player address, days and times of play, and personal information; selecting, via the gaming device, a category for the player using the player information and the psychographic traits of the player; selecting, via the gaming device, an offer from a group of offers available for the player in the category based on the player information and the psychographic traits of the player, wherein the offer is for a real world object, service or event; and providing, via the gaming device, the offer to the player in response to the player's product selection, difficulty level selection, or performance during the game before the player's next product selection or performance in the game.