Patent ID: 8473421

Claim:
A method of facilitating a transfer of money from a plurality of people to a charitable organization, comprising: transmitting a first link to a web page template to a first mobile phone of a first person, the web page template defining a plurality of recipient-modifiable parameters; serving the web page template to the first mobile phone in response to a request to view the first web page template; receiving instructions to modify the web page template from the first mobile phone; modifying the web page template using the instructions to thereby generate a modified web page accessible via a second link, wherein the second link is distinct from the first link; receiving, from the first mobile phone, a request to transmit the second link to a plurality of mobile phones, the request including mobile phone numbers of the plurality of mobile phones; transmitting the second link to the plurality of mobile phones using the mobile phone numbers; receiving a request to view the modified web page from at least one of the plurality of mobile phones in response to the second link; and serving the modified web page to the at least one of the plurality of mobile phones in response to the request to view the modified web page.