Patent ID: 8849701

Claim:
A computer implemented method comprising: receiving a request for providing an advertisement to be displayed in an advertisement spot, the advertisement spot being included in a game session of a game in execution and having a plurality of gamers engaged therein, the plurality of gamers playing in a plurality of locations, one remote from another; obtaining at least one advertisement for being displayed within the advertising spot based on data relating to at least one of the plurality of gamers; determining, by one or more computers, that a first advertisement is to be impressed upon each gamer of a group of multiple gamers of the plurality of gamers when an advertising spot characteristic of the advertising spot indicates that each member of the group should be impressed with the same advertising content in the advertising spot; determining, by the one or more computers, that a second, different advertisement is to be impressed upon one or more games of the group of multiple gamers when the advertising sport characteristic indicates that members of the group should be impressed with different advertising content in the advertising spot; and providing for display the first or the second advertisement within the advertising spot during the game session to each gamer of the group of multiple gamers.