Patent ID: 7740144

Claim:
A display system for an associated display shelf, comprising: a generally U-shaped engagement member, including: a base including first and second side edges and a length, a first arm extending upwardly from said base first side edge and including a distal end, a second arm extending upwardly from said base second side edge and including a distal end, at least one finger extending away from said distal end of each of said first and second arms and including a portion extending in a direction generally perpendicular to a respective plane of said first and second arms, and a respective cutout located in each of said first and second arms, wherein said length of said base is greater than is a length of said first and second arms in the area of said respective cutouts; and, a display member connected to and protruding away from said engagement member, said display member extending from an end edge of said base, the end edge being oriented approximately transverse to said first and second side edges of said base.