Patent ID: 8239215

Claim:
An electronic healthcare advertising system comprising: a centralized healthcare database; a web-based patient portal; a protocol at said web-based patient portal; an EMR system; a central ad server; a local ad server; a MIDT table; a RHIN that bridges said EMR system and said patient portal to create a healthcare network of physicians, healthcare consumers, and other providers; an advertiser portal used by an advertiser to upload advertisements onto said central ad server; a private secured access point for other healthcare providers; wherein said protocol at said patient portal allows said healthcare consumer to choose to give consent to release his health record for marketing purposes, select from a menu of possible advertisement categories to be generated, or choose to receive non-specific advertisements in a manner compliant with HIPPA laws, and then prompts said healthcare consumer to prioritize the different health issues and medications taken from his health record responsive to said consent being given; information from said health record is categorized into medication data or clinical health data and is encoded using numeric codes of a MIDT table if said consent is given by said healthcare consumer, said numeric codes are used to generate consumer targeting profiles (CTPs) and advertising targeting profiles (ATPs) and said CTPs and ATPs are matched by said central ad server; said CTPs and said ATPs include indication for product or services, competitive product or services, complementary product or services, or risk factors for illness which will require product or services; and said central ad server distributes said advertisements, based on non-identifiable or de-identified health information, and demographics and on multiple targeting profiles created by combining one or more categories encoded using the numeric codes of said MIDT table, to said healthcare provider at said EMR system and said healthcare consumer at said patient portal based on an ATP and CTP match.