Patent ID: 7464023

Claim:
A computer provided with a word processing program comprising: a syntax evaluation and amendment means adapted to identify predetermined syntax arrangements of groups of words formed into clauses or sentences in inputted text, and to provide alternative clauses or sentences in which the syntax arrangement of the group of words is different, where the inputted text is intended to advertise, promote or market goods or services, the alternative syntax arrangements are adapted to enhance the capacity of the inputted text to promote said goods or services, the syntax evaluation and amendment means is further adapted to identify predetermined characteristics of words or phrases in inputted sentences, and to provide words or phrases with alternative predetermined characteristics, the syntax evaluation and amendment means is adapted to identify the following syntax arrangements in alternative and characteristics of words or phrases: Cause and Effect, Comparative Deletion, Complex Equivalent, Conversational Postulate, Convincer Presupposition, Double Bind, Quotes, Lack of Referential Index, Lost Performative, Mind Read, Modal Operator, Nominalizations, Pacing Current Experience, Phonological Ambiguity, Presupposition, Punctuation Ambiguity, Selectional Restriction Violation, Scope Ambiguity, Syntax Ambiguity, Tag Question, Universal Quantifier, Unspecified Verbs, Utilisation, Visual Word, Kinisthetic Word, Auditory Word, Logical Word, as defined herein, and each sentence is given a score according to the following formula: If first If second If further identified identified identified Syntax arrangement arrangement arrangement arrangement Convincer presupposition 7 3.5 1.75 Complex equivalent 7 3.5 1.75 Cause and effect 7 3.5 1.75 Nominalizations 6 3 1.5 Presuppositions 6 3 1.5 Tag questions 5 2.5 1.75 Comparative deletions 4 2 1 Phonological ambiguities 4 2 1 Punctuation ambiguities 4 2 1 Scope ambiguities 4 1 Syntax ambiguities 4 2 1 Double binds 4 2 1 Modal operator 3 1.5 0.75 Universal quantifier 2 1 0.5 Mind reads 2 1 0.5 Lost performatives 2 1 0.5 Visual word 1 0.5 0.25 Kinisthetic word 1 0.5 0.25 Auditory word 1 0.5 0.25 Logical word 1 0.5 0.25 Lack of referential index 0.2 0.1 0 Unspecified verbs 0.2 0.1 0 Conversational Postulates 0.2 0.1 0 Extended Quotes 0.2 0.1 0 Pacing Current Experience 0.2 0.1 0 Selectional Restriction 0.2 0.1 0 Violations Utilisations 0.2 0.1 0.