Patent ID: 7057597

Claim:
A driving method of a liquid crystal display apparatus including a plurality of liquid crystal pixels disposed in a row-column matrix configuration, a line drive circuit sequentially scanning each line of said liquid crystal pixels at every frame repeating with a predetermined frequency, and a column drive circuit writing an image signal into said liquid crystal pixels in sync with said sequential scanning, comprising the steps of: dividing said every frame into a preceding sub-frame and a following sub-frame, performing said sequential scanning for said preceding sub-frame, and performing said sequential scanning again for said following sub-frame, and writing an image signal originally assigned to a frame pertain into said liquid crystal pixels in sync with said sequential scanning for said preceding sub-frame, and writing an image signal for adjusting image quality into said liquid crystal pixels in sync with said sequential scanning for said following sub-frame, said image signal for adjusting image quality being obtained by performing a reduction operation on said image signal originally assigned to a frame pertain, wherein: said image signal for adjusting image quality, which is obtained by reducing said image signal originally assigned to a frame pertain by half, is written into said liquid crystal pixels.