Patent ID: 8825206

Claim:
An automated display window device machine for the sale of products stored within the machine, comprising: a transparent window; a storage space element designed to accommodate a plurality of different types of products offered for sale, on a first side of the window; a background illumination system capable of illuminating said plurality of products accommodated in the storage space; a system of selective illumination capable of directing a light beam toward at least one specific product of said plurality of products accommodated in the storage space; at least one pressure sensor configured to detect a first pressure applied on a second side of the window, wherein the first side of the window is opposite the second side of the window; a processing unit connected to said at least one pressure sensor, wherein the processing unit is configured to identify a location of the first pressure on the window based on at least one output signal from the at least one pressure sensor, identify the at least one specific product in the storage space element based on the location of the first pressure on the window, and transmit an order for selective illumination of the at least one specific product in the storage space element; and a selector in communication with said processing unit and said system of selective illumination, wherein the selector is configured to receive the order for selective illumination of the at least one specific product in the storage space element, and energize the system of selective illumination based on the order for selective illumination to selectively illuminate the at least one specific product in the storage space element.