Patent ID: 8768743

Claim:
An apparatus for visualizing data, comprising: means for generating one or more product space graphs by applying a product affinity engine to retailer's transaction data; and means for rendering a graphical user interface (GUI) for effecting exploration and analysis of said product space graphs; wherein: the GUI comprises at least one panel selected from a group consisting of: Product, Property, and Graph panels; the Product panel comprises means for choosing a product from among a plurality of available levels, wherein said Product panel lists all products in a current level, and wherein a user is able to choose a level that the user is interested in to see a product list at that level; and the Property panel comprises means for providing a spreadsheet view of properties for the property panel, wherein columns are resized, columns are dragged and moved around in different positions, an entire table is sorted by one or two properties, and properties are seen for any level.