Patent ID: 7941503

Claim:
A method of providing personalized broadcast transmissions requested by a mobile telecommunications subscriber having a mobile terminal to Designated Recipients over a mobile telecommunications Radio Area Network comprising: receiving multimedia content provided by the mobile telecommunications subscriber at an Internet Protocol Multi-Media Subsystem (IMS) Application Server; receiving Designated Recipient identifiers at the IMS Application Server from the mobile telecommunications subscriber identifying the Designated Recipients designated by the mobile telecommunications subscriber for receiving the personalized broadcast transmission; receiving broadcast parameters from the mobile telecommunications subscriber at the IMS Application Server, the broadcast parameters indicating the personalized broadcast transmission is to be at least one of a scheduled broadcast and an immediate broadcast; receiving a personalized broadcast request at the IMS Application Server sent from the mobile terminal of the mobile telecommunications subscriber requesting an inband broadcast transmission to the Designated Recipients; and generating the inband broadcast transmission to mobile telecommunications terminals corresponding to the Designated Recipients via the mobile telecommunications Radio Area Network; wherein the received personalized broadcast request is a single SIP message, containing the broadcast parameters, the multimedia content, a broadcast trigger triggering the generation of the inband broadcast transmission and the Designated Recipient identifiers received from the mobile terminal of the telecommunications subscriber connected to the IMS Application Server via the mobile telecommunications Radio Area Network.