Patent ID: 7613692

Claim:
A computer-implemented system that facilitates personalizing an application for a user, comprising: a processor that executes the following computer executable components stored on a computer-readable medium: a correlation component that evaluates historical application usage data associated with a plurality of users, the correlation component generates at least one persona based upon an identified similarity of the historical application usage for a subset of the plurality of users, the correlation component modifies the application for each persona to reduce the number of steps to perform one or more specific tasks within the application associated with the identified similarity of the historical application usage of the persona; a persona selection component that allows the user to select one or more of the at least one personas; and a business intelligence component that maps each of the plurality of users to one or more of the at least one persona as a function of the historical application usage data and the user selected persona(s); wherein, at least one persona has one or more sub-personas, wherein each sub-persona is associated with a distinct subset of application feature usage.