Patent ID: 8401087

Claim:
A non-transitory computer-readable storage medium, comprising computer instructions which when executed by a processor cause the processor to perform operations comprising: detecting, by a server, a selection via a user interface from options comprising increased video quality having decreased audio quality and increased audio quality having decreased video quality; and performing, by the server, an adjustment between a video quality and an audio quality in an interactive television presentation in response to the selection, wherein the audio quality and the video quality are offset by the adjustment by increasing a first number of layers of encoded video in a digital stream while decreasing a second number of layers of encoded audio in the digital stream to increase the video quality and decrease the audio quality of a plurality of internet protocol television channels or increasing the second number of layers of encoded audio in the digital stream while decreasing the first number of layers of the encoded video in the digital stream to increase the audio quality and decrease the video quality of the plurality of internet protocol television channels, and wherein the server stores layers of the encoded video and encoded audio that correspond to different gradations of quality.