Patent ID: 8799053

Claim:
A computer implemented method for providing targeted access to a user of a network connected appliance, comprising: communicating to a computer processor unit at a first entity consumer data resulting from the user's use of the appliance linked with an appliance user anonymous identifier, wherein processing by the computer processor unit comprises: analyzing the data by the use of one or more defined parameters; aggregating in accordance with the results of the analysis the appliance user's anonymous identifier with a set of appliance user anonymous identifiers linked with the consumer data of other appliance users, generating an aggregate set of appliance user anonymous identifiers, wherein each appliance user anonymous identifier included in the aggregate set points to an appliance user whose collected consumer data corresponds to at least one defined parameter in common with the collected consumer data of the other appliance users whose anonymous identifiers are included in the aggregate set; communicating the aggregate set from the first entity to a second entity; and providing the second entity with access to the appliance user through the first entity by use of the appliance user's anonymous identifier.