Patent ID: 8417582

Claim:
An on-line price negotiation method, comprising: submitting a bid from an individual buyer (buyer's bid) for a selected item or service offered for sale on a website via a communications path including the Internet to an on-line computing device that controls operations at said website; said computing device automatically responding to said buyer's bid, including: creating an exclusive interaction for a maximum period of time between said individual buyer and said website for said individual buyer to negotiate a price with said website for said item/service; setting a minimum accept price (P A ) for said item/service which is fixed during said exclusive interaction with said individual buyer for said selected item or services; wherein said P A generated by a pricing algorithm that includes previous shopping activities of only said individual buyer on said website; comparing said buyer's bid to said P A ; based only on said comparing, notifying said individual buyer of accepting said buyer's bid (deal) if said buyer's bid is at least said P A or not accepting said buyer's bid (no-deal) if said buyer's bid is less than said P A , wherein said deal allows said individual buyer an option to purchase said item/service, or to update said buyer's bid and repeat said submitting with said updated bid, and wherein said no-deal allows said individual buyer an option to update said buyer's bid and repeat said submitting with said updated bid.