Patent ID: 7747462

Claim:
A method for gathering and reporting data associated with a cardholder's use of a prepaid debit card, the method comprising: receiving primary personal data associated with the cardholder in connection with the issuance to the cardholder of the prepaid debit card; causing a financial institution to issue the prepaid debit card to the cardholder; causing a card fulfillment process to be performed for the cardholder; causing the prepaid debit card loaded with a predetermined monetary value to be distributed to the cardholder; receiving secondary personal data associated with the cardholder; processing one or more transactions initiated by the cardholder with the prepaid debit card; correlating, in a computerized data processing system, the primary and secondary personal data with transactional data associated with the one or more transactions to generate correlated data; and granting an authorized entity access to at least a portion of the correlated data on an aggregated and non-personally-identifiable basis; and generating and presenting to the authorized entity a report showing, based on aggregated and non-personally-identifiable correlated data associated with a plurality of cardholders, how successful a promotional campaign of a promotional entity is compared with a different promotional campaign conducted by a different entity without revealing to the authorized entity the identity of the different entity; wherein the prepaid debit card is offered to the cardholder by the promotional entity as an economic incentive.