Patent ID: 8181201

Claim:
A method for rating programs at a broadcast headend, the method comprising: receiving a sample of viewing logs from a plurality of set top boxes (STBs), the viewing logs comprising: implicit ratings comprising a fraction of time one program was watched by at least one viewer associated with a viewing log compared to the total length of the one program; explicit ratings comprising a rating provided directly by the at least one viewer associated with the viewing log; and confidence parameters comprising a weighting factor applied to the implicit rating, said confidence parameters comprising: assigning a level of confidence in viewer presence to be 100% each time any type of signaling activity directed to the set top box is detected; and smoothly decreasing the level of confidence in viewer presence over time; determining, at the broadcast headend from the sample of viewing logs, at least: groups of viewers sharing similar interests; and groups of programs sharing similar audience; computing time dynamics of rating distribution for the groups of viewers and the groups of programs; and incorporating at least one of the following into broadcast metadata: the time dynamics of rating distributions of the groups of viewers for each of the groups of programs; rating distributions of the groups of viewers for each of the groups of programs marginalized by time; rating distributions of the groups of viewers for each program marginalized by time; relative sizes of each group of viewers; and a mapping of each program to groups of programs, thereby making the broadcast metadata available to the plurality of STBs for use in computing ratings.