Patent ID: 7472823

Claim:
A method for issuing an invitation to a show at a location and compiling demographic information comprising the steps of: forming an invitation-only, no-cost-to-attendee ticket website on a server in communication with a processor and data storage comprising invitee information and computer instructions for instructing the processor to generate at least one promotional ticket for at least one invitee; forming a confidential relationship with at least one electronic media producer to offer promotional tickets and collect invitee attendance information and invited attendee feedback for shows; using demographic information to select the at least one invitee to receive the at least one promotional ticket; transmitting the at least one promotional ticket from the invitation-only, no-cost-to-attendee ticket website to a client device of the at least one invitee; using the client device to display the at least one promotional ticket by the at least one invitee, wherein the at least one promotional ticket comprises invitee information, show information, show artwork, and at least one validation code; wirelessly transmitting the at least one validation code displayed using the client device at the location to the server, thereby changing the at least one invitee to at least one invited attendee; comparing the at least one validation code with the invitee information for the at least one invited attendee to authenticate the at least one promotional ticket and track attendance by the at least one invitee; and storing the tracked attendance and the invitee information in the data storage.