Patent ID: 8190460

Claim:
An advertisement sales and management system comprising: (a) data storage means; (b) data retrieval means; (c) data processing means; (d) database means; and (e) a number of workstations, one or more of the workstations being adapted to perform one or more of tasks selected from a group consisting of: (i) entering advertisement orders into the database means; (ii) entering advertisement-associated data into the database means and retrieving advertisement-associated data from the database means; (iii) entering customer-associated data into the database means and retrieving customer-associated data from the database means, the database means and the data processing means being adapted to at least store, and manage data relating to: (f) an advertisement customer; (g) an advertisement order comprising data related to an advertisement or a group of related advertisements including: (i) a medium or media in which the advertisement or individual advertisement of the group of related advertisements is/are to be published (ii) a schedule or schedules defining insertions of the respective advertisements in respective media to control publication of the respective advertisements; (iii) contents of respective advertisements; (iv) presentation elements of respective advertisements, the advertisement sales and management system being adapted to generate data defining the advertisement or the groups of related advertisements on the basis of entered order data, the advertisement sales and management system thereby constituting a single system supporting entry, sales and management of several related advertisements in several media based on entry of a single advertisement order, a WYSIWYG editor adapted to support entering or editing contents and/or presentation elements of the advertisements, the WYSIWYG editor being adapted to display, on a screen of at least one workstation of the system, the contents and presentation elements in the graphical representation defined by the data, and data transferring means for communicating advertisement data from the database means to a file, the system or database means associated with an advertisement planning and/or production system.