Patent ID: 8210367

Claim:
A tray for the display of articles of merchandise, and of the type which comprises (a) a base structure for supporting a plurality of articles of merchandise in a front-to-back column, said base structure having front and back ends and top and bottom portions, (b) a barrier element at the front end of said base structure serving to limit forward movement of a forwardmost article of merchandise in a column thereof, (c) a product pusher slideably mounted on said base structure and resiliently urged in a forward direction to urge the articles of merchandise forwardly, and (d) laterally adjustable side guides attached to said base structure and positioned at each lateral side thereof for lateral confinement of said articles of merchandise, and (e) said laterally adjustable side guides having spaced apart front and back mounting elements extending laterally inward therefrom adjustably engaging said base structure, characterized by (f) the laterally adjustable side guides being formed of generally flat plates of sheet metal, oriented in generally vertical planes, and extending substantially over a full length of said base structure to provide lateral confinement of a plurality of products of like but variable width supported on said base structure in a front-to-back column, (g) said front and back mounting elements extending laterally from lower edge portions of said side guides into engagement with spaced apart front and back portions of said base structure, (i) said laterally adjustable side guides having forward portions positioned for lateral product confinement and rearward extensions extending rearwardly of said forward portions, and (i) said rearward extensions each being provided with a bar-receiving recess configured and dimensioned for the close reception and confinement of a rectangular merchandise support bar, whereby said tray can be removably supported on such a merchandise support bar in a forwardly projecting, laterally repositionable cantilever fashion by means of said side guides, (j) said side guides and said merchandise bar constituting the exclusive means of supporting the base structure.