Patent ID: 7212979

Claim:
A method for identifying a subscriber as desirable to receive an advertisement based on information relating to the subscriber's use of media programming delivered to the subscriber by a media delivery network, the method comprising: collecting subscriber data about the subscriber's use of the media programming, collecting the subscriber data comprising: i) identifying a command of interest from the subscriber; ii) forming an event record that comprises the command of interest and a time associated with the command of interest; transmitting the event record to a merge processor; merging the event record with data describing the media programming delivered over the media delivery network to form event timelines which describe the programming selected by the subscriber over a period of time; matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving the advertisement; and if data from the event timelines matches the at least one relevant criteria, then identifying the subscriber as a desirable subscriber to receive the advertisement.