Patent ID: 7375838

Claim:
A computer-based method for customizing print media, comprising: accessing a plurality of content objects from a content network, wherein an affinity between a first content object of the plurality of content objects and a second content object of the plurality of content objects is generated automatically by a computer-based system based, at least in part, on computer-based usage patterns; profiling a plurality of print media customers to obtain preferences for the plurality of content objects; generating a preference cluster comprising a subset of the plurality of print media customers; and producing a print media instance for the print media customer, the print media instance comprising a subset of the plurality of content objects that includes the first content object and the second content object and that is optimized among a plurality of produced print media instances in accordance with the preferences obtained, the print media customer preference cluster, the affinity between the first content object and the second content object, a print media instance history, and a print media instance parameter.