Patent ID: 8515035

Claim:
A method, comprising: providing to an entity a user interface, accessible via a network, for creation of an advertisement; selecting a tracking mechanism to be embedded in the advertisement; providing a communication reference to the entity for distribution to customers, wherein the communication reference is selected to correspond to the tracking mechanism; establishing connections for real time communications between the entity and the customers in response to requests made via the communication reference; presenting a service of the entity to customers on behalf of the entity; and charging a combination of fees, comprising: charging the customers a communication fee on behalf of the entity using a process to establish the connections for the service of the entity provided to the customers over the connections; charging the entity a first fee according to what the entity charges a customer for the service provided over a connection established between the customer and the entity; and charging the entity a second fee according to a bid price specified by the entity in response to a determination that the presenting of the service of the entity on behalf of the entity leads to the customer.