Patent ID: 8567822

Claim:
A luminous advertisement sheet, comprising: a light-transmitting print sheet having an electroluminescence advertisement region, formed in some area thereof, and a general advertisement region, formed in the other area thereof, the electroluminescence advertisement region having at least one of a fixed pattern portion, in which a transparent electrode layer, an electroluminescence layer, a dielectric layer are sequentially laminated and a variable pattern portion, in which a transparent electrode layer, an electroluminescence layer, a dielectric layer and a plurality of pixel electrode layers are sequentially laminated, the general advertisement region allowing general dye printing to be performed therein, and a pattern electrode layer laminated and printed with a conductive ink material to have a predetermined luminous pattern in some area of the dielectric layer laminated in the fixed pattern portion, wherein light emitted from the electroluminescence layer is radiated to the outside through the light-transmitting print sheet, and the electroluminescence layer is formed in common on the variable and fixed pattern portions on a back surface of the light-transmitting print sheet, and wherein power is independently supplied to the respective pixel electrode layer of the variable pattern portion, and variable patterns are implemented in the variable pattern portion.