Patent ID: 7694445

Claim:
An advertising/promotional display system comprising: A) a housing comprising a first panel and a second panel, with each panel having an exposed surface on which indicia may be displayed; B) an interior panel mounted to an inside surface of the first panel and incorporating an elongated slot formed therein; C) a slider plate mounted in the housing between the first panel and the second panel in cooperating association therewith and movable between a first engaged position, wherein the slider plate is substantially fully retained within the housing, and a second extended position, wherein the slider plate extends outwardly, at least partially, from the housing; D) a foldable, three-dimensional graphic element mounted to the slider plate and movable between a first, folded position and a second, unfolded, fully displayed position; and E) a connecting arm a) mounted to the three-dimensional graphic element and extending therefrom into cooperative engagement with the elongated slot of the interior panel for controlling the movement of the graphic element between the first folded position and the second unfolded, fully displayed position in response to the position of the connecting arm in said elongated slot; and b) comprising a first end cooperatively associated with the elongated slot of the interior panel for providing longitudinal movement of said arm in said slot while also preventing removal of the arm from the slot; whereby movement of the slider plate relative to the housing causes the graphic element to move from a folded position into an unfolded display position.