Patent ID: 8452618

Claim:
A method for inducing a patient to purchase a product incident on their being prescribed a medication, the method comprising: having a physician enter prescription information into a physician's device as part of prescribing a medication to a patient; providing a physician's server running content requesting software and being attached to the Internet and capable of receiving communication from said physician's device; providing an auxiliary computer running selection software, said auxiliary computer also being attached to the Internet and capable of receiving information from said physician's server; said physician's device sending at least a portion of said prescription information to said physician's server; said content requesting software forming a first data structure including at least a portion of said prescription information received by said physician's server and transmitting said first data structure to said auxiliary computer; said selection software receiving said first data structure and from at least a portion of said first data structure selecting content for said patient, said content providing an inducement for said patient to purchase a product due to said medication being prescribed to said patient; said selection software sending a second data structure to said physician's server, said second data structure being indicative of said content; in response to said second data structure being received, said content requesting software causing said content to be made available to said patient while said patient is still with said physician.