Patent ID: 8364126

Claim:
A method for providing transmission of a selected media program to a plurality of wireless handsets deployed in a wireless network having at least one cell site coverage area associated therewith, the method comprising: receiving a first request to receive a selected media program from a first wireless handset in a first cell site coverage area, the request corresponding to a selection from a list of available media programs presented to a subscriber on a display of the wireless handset; establishing a wireless channel upon which to broadcast the selected media program in the cell site coverage area; broadcasting the selected media program to the first wireless handset over the wireless channel as a one-way phone call having no return audio-path, wherein, if it is determined that the first wireless handset can receive only a portion of the media program, broadcasting the selected media program comprises transmitting only the portion of the media program that the first wireless handset can receive; establishing a return data-command path over the wireless channel adapted to receive a media selection or a phone call from the first wireless handset; receiving a second request to receive the selected media program from a second wireless handset; determining whether the second wireless handset is located within the first cell site coverage area; and transmitting the selected media program to the second wireless handset, based on a determination of whether the second wireless handset is located within the first cell site coverage area.