Patent ID: 7546702

Claim:
An advertising/promotional product comprising: A. a housing comprising a plurality of panels cooperatively associated with each other for being movable between a first, collapsed, substantially two-dimensional configuration into a second, fully erect, three-dimensional configuration, said three-dimensional configuration establishing a desired visual display formed on the outside surfaces of the panels and a substantially closed interior zone formed by the inside surfaces of the panels; B. a first support strut mounted inside the housing and constructed for being moved between a first folded position and a second extended position, said second extended position being defined by a major portion of said first support strut being wholly contained within and freely movable within the interior zone of the housing and comprising a) a first section and a second section cooperatively associated with each other and mounted in side by side adjacent relationship to each other with a portion of the first section being mounted to a first panel of the housing, b) said second section extending from the first section and being positioned completely within a center portion of the interior zone of the housing free of any securements or attachments when said housing is in its fully erect, three-dimensional configuration, and c) a first magnetic element securely affixed to said second section and positioned for being maintained in the interior zone of the housing when said housing is in its fully erect, three-dimensional configuration; and C. a second support strut mounted inside the housing constructed for being moved between a first folded position and a second extended position, said second extended position being defined by a major portion of said second support strut being wholly contained within and freely movable within the interior zone of the housing, and comprising a) a first section and a second section cooperatively associated with each other and mounted in side by side adjacent relationship to each other with a portion of the first section being mounted to a second panel of the housing, b) said second section extending from the first section and being positioned completely within a center portion of the interior zone of the housing free of any securements or attachments when said housing is in its fully erect, three-dimensional configuration, and c) a second magnetic element securely affixed to said second section and positioned for being maintained in the interior zone of the housing when said housing is in its fully erect, three-dimensional configuration and positioned for cooperative, interconnected engagement with the first magnetic element whenever the second magnetic element and the first magnetic element are brought into proximity with each other, whereby an advertising/promotional product is achieved which is quickly and easily fully erected in its second, three-dimensional position and securely maintained in said second position by the contacting, interengagement of said first and second magnetic elements.