Patent ID: 8208014

Claim:
An electronic shopping cart display system comprising: a display unit having a display screen in operable connection with a computer unit and attached to a shopping cart for displaying information, the display unit being integrated into the handle of the shopping cart, the display unit having a power source located within the handle of the shopping cart; at least one of a transceiver unit and a RFID unit structured to send information to the computer unit onboard the shopping cart, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions; a transmitter in direct communication with at least one of the transceiver unit and the RFID unit, for sending information to at least one of the transceiver and the RFID unit; the computer for operating the interaction between the display unit, the transceiver units, RFID tags and the transmitter in direct electronic communication with the transmitter unit and in indirect electronic communication with the transceiver unit through the transmitter, allowing passive reception of product specific promotions and advertising materials to appear on the display unit associated with the shopping cart without the use of trigger signals associated with fixed positions in the store, wherein the information comprises a non-repetitive visual message containing product-specific promotions, and contemporaneously allowing user to interactively request information utilizing the computer display, said requested information being transmitted from a communication center resident at the store through one of said transceiver unit and RFID unit, for display on said display screen substantially immediately without contextually meaningful delay.