Patent ID: 8402482

Claim:
A computer-implemented method for distributing content, the method comprising: receiving advertisement scheduling information for a television advertisement; receiving channel tune information regarding television viewing activity of television viewers; determining a number of viewers who viewed an airing of the television advertisement based on the advertisement scheduling information and the channel tune information; determining a number of search queries including one or more terms associated with the television advertisement, the number of search queries being generated based on a model of a relationship between the number of viewers who viewed the airing of the television advertisement and search query volume for searches that include one or more of the terms associated with the television advertisement; determining a budget amount for a campaign for a search advertisement, the campaign including a bid for one or more of the terms associated with the television advertisement; adjusting the budget amount for the campaign and the bid for the one or more of the terms associated with the television advertisement based on the number of search queries; and distributing the search advertisement using the adjusted budget.