Patent ID: 8532283

Claim:
A method for integrating use of an embedded electronic link associated with a good or service, the method comprising the steps of: storing contact information for a subscriber of a distributor of electronic reading material in memory used by the distributor; receiving a particular instance of electronic reading material at the distributor, the particular instance of electronic reading material comprising the embedded electronic link associated with an advertisement for the good or service and data encoded in the embedded electronic link associated with a calling campaign; offering the particular instance of electronic reading material to the subscriber; downloading the particular instance of electronic reading material by at least one computer processor used by the distributor to a proprietary reading device provided by the distributor and used by the subscriber to view the particular instance of electronic reading material; receiving a first communication from the proprietary reading device at the at least one computer processor, the first communication sent by the subscriber activating the embedded electronic link published in the particular instance of electronic reading material displayed on the proprietary reading device and comprising at least a portion of the data encoded in the embedded electronic link; querying the memory by the at least one computer processor based on the portion of the data encoded in the embedded electronic link to determine the calling campaign; querying the memory by the at least one computer processor based on the first communication to obtain the contact information for the subscriber; and after determining the calling campaign and obtaining the contact information, sending a second communication to a call center by the at least one computer processor, wherein the call center is associated with the calling campaign and the second communication provides the contact information to the call center to facilitate the call center sending the subscriber a subsequent communication to provide information on the good or service.