Patent ID: 7657843

Claim:
A computer implemented method comprising: determining, at a set-top box device, that a plurality of menu items in a menu includes a particular menu item associated with a content item that is to be promoted when displaying the plurality of menu items in the menu; displaying in a column the plurality of menu items in the menu; determining, at the set-top box device, whether to display a promotion of the content item, the promotion comprising multiple promotional elements; retrieving each of the multiple promotional elements of the promotion from a different content source; displaying the promotion of the content item beside the column of the plurality of menu items in response to determining to display the promotion; in response to determining to display the promotion, enabling a right command allowing a cursor position to jump directly to the particular menu item from another menu item of the plurality of menu items, the jump performed after a single application of the right command, wherein the another menu item does not have a restriction as to a position of the another menu item in the menu; in response to determining not to display the promotion, disabling the right command; receiving the right command when the cursor position is at the another menu item while the promotion is displayed; displaying the another menu item with a non-cursor-position-indicating visual characteristic when the right command is received; and displaying a cursor-position-indicating border that encompasses the promotion and encompasses the particular menu item to visually connect the promotion to the particular menu item when the right command is received.