Patent ID: 6990630

Claim:
Apparatus for use in rendering an information object in response to a first web page containing an embedded code, the apparatus comprising: a processor; a memory connected to the processor and storing both computer executable instructions and the first web page, the first web page having a plurality of computer readable instructions representing page content and the embedded code; and an output device operative in conjunction with the processor; wherein the processor, in response to the executable instructions and as a result of executing the code through a web browser, downloads an agent, from a first server, into the memory and subsequently executes the agent under control of the browser, wherein the agent: monitors a click-stream produced by the user to detect a user navigation event signifying a user action to transition from a first web page to a next successive web page and which signifies a start of a next interstitial interval; and in response to the user navigation event, processes at least one file so as to render an information object through the output device to the user during the interval.