Patent ID: 7908184

Claim:
A method, using a processor, for operating an on-line shopping mall, the method comprising: providing a database to store basic index data associated with shopping activity data of users corresponding to product models based on click log counts which represent on-line shopping activities of users with regard to goods for sale in the on-line shopping mall, wherein the database further comprise information about the users to determine that a shopper belongs to at least one of a plurality of predetermined groups; receiving, by a product information server, an input from a user requesting customized product information submitted for the on-line shopping mall, the product information server comprising the processor and coupled to the database via a network; upon receipt of the input, determining, by the processor, the customized product information of the user by extracting basic index data corresponding to product models and correlating the extracted basic index data with the basic index data of the requested user, wherein the determination further comprises to determine whether a first one of the plurality of predetermined groups the user belongs to based on the determined customized product information of the user; generating the customized product information representing prioritized popularity of the product models by the first predetermined group, the prioritization is determined by computing click log counts and buying activities of the users, the computation identifies customized product model information based on the basic index data of the users; retrieving, from the database, an accumulated number of the click log counts and buying activities of the users transmitted from each different on-line shopping activity for a period of time with respect to a single product model; customizing the shopping activity data by classifying the activity as detailed description page click log counts and hyperlink click log counts associated with the product models and providing a different weight for the respective click log counts to represent different on-line shopping activity so as to obtain a multiplied value; calculating point information based on the respective classified click log counts and the buying activities, each value of the point information is determined by the different weight; and transmitting data for displaying a prioritized list of goods that are popular to the first predetermined group associated with the customized product model information to a user terminal according to the correlated basic index data based on the prioritized popularity of the users and the point information.