Patent ID: 8467717

Claim:
An audience measurement architecture comprising: a first data collection server at a first panelist location, the first data collection server to receive and store first audience measurement data from a first portable measurement device associated with the first panelist location and to transmit the first audience measurement data to a central facility; and a second data collection server at a second location different from the first panelist location to: automatically establish a connection with the first portable measurement device when the first portable measurement device is within a communication range of the second data collection server, receive second audience measurement data from the first portable measurement device associated with the first panelist location, receive third audience measurement data from a second portable measurement device associated with a second panelist location different from the first panelist location, store the second and third audience measurement data, and transmit the second and third audience measurement data to the central facility, the central facility to receive and process the first, second, and third audience measurement data.