Patent ID: 8521710

Claim:
A machine readable storage medium that is not a transient signal per se, the machine readable storage medium having stored thereon executable instructions that when executed by a processor perform operations comprising: receiving an indication of an enterprise related alert; receiving an indication of at least one alert area in which to provide the indication of the enterprise related alert; analyzing the indication of the enterprise related alert to determine if distribution of the enterprise related alert message is warranted by determining a number of detections reported by a sensor; and determining a time interval in which the number of detections reported by the sensor occurred; and if the determined number of detections is equal to or greater than a first threshold of sensor detections and the determined time interval is less than or equal to a second threshold interval: generating, via the processor, the enterprise related alert message comprising enterprise specific information comprising an identification of an enterprise and an indication of an alert type, wherein the enterprise related alert message is formatted for compliance with the emergency alert system; and providing the enterprise related alert message for broadcast using the emergency alert system to the at least one alert area.