Patent ID: 7970713

Claim:
A method of pricing a product for sale, the method comprising: testing each price of a plurality of prices by sending a first set of electronic messages over a network to devices; wherein said electronic messages include offers of said product; wherein said offers are to be presented to potential customers of said product to allow said potential customers to purchase said product for the prices included in said offers; wherein the devices are programmed to communicate offer terms, including the prices contained in the messages received by the devices; wherein the devices are programmed to receive offers for the product based on the offer terms; wherein the devices are not configured to fulfill orders by providing the product; wherein each price of said plurality of prices is used in the offer associated with at least one electronic message in said first set of electronic messages; gathering, within a machine-readable medium, statistics generated during said testing about how the potential customers responded to the offers, wherein the statistics include number of sales of the product made at each of the plurality of prices; using a computerized system to read said statistics from said machine-readable medium and to automatically determine, based on said statistics, an estimated outcome of using each of the plurality of prices for the product; selecting a price at which to sell said product based on the estimated outcome determined by said computerized system; and sending a second set of electronic messages over the network, wherein the second set of electronic messages include offers, to be presented to potential customers, of said product at said selected price.