Patent ID: 8271309

Claim:
A method for administering a rental vehicle reservation booking website, the method comprising: maintaining a customer profile in a database, the customer profile being associated with an entity, the entity having a plurality of divisions; defining a plurality of specialized rental vehicle reservation profiles, each specialized rental vehicle reservation profile corresponding to a division of the entity and comprising at least one characteristic of a rental vehicle reservation; defining a plurality of deep-linked pages, each one of which corresponding to a division of the entity and being configured to accept user input toward creating a rental vehicle reservation that is pre-filled with the at least one characteristic in a manner corresponding to the specialized rental vehicle reservation profile for that deep-linked page's corresponding division; defining a multiple division, multiple deep-link page for displaying a plurality of deep-links on a user computer, each deep-link (1) being associated with one of the defined deep-link pages, (2) being selectable by a user of the user computer to display the defined deep-linked page associated therewith, and (3) being for display on the multiple deep-link page in a manner associating that deep-link with the division corresponding to that deep link's associated deep-linked page; and storing data corresponding to the defined specialized rental vehicle reservation profiles, the defined deep-linked pages, and the defined multiple division, multiple deep-link page in the database in association with the customer profile for subsequent retrieval when a user who is associated with the customer profile accesses the website to request the defined multiple division, multiple deep-link page; and wherein the method steps are performed under program control by a computer.