Patent ID: 7844495

Claim:
A computer implemented method for configurating one or more products over a computer network, the computer implemented method comprising: storing product parameter data and a pricing algorithm on a data storage device such that the data storage device is accessible by a product parameter identifying and pricing computer and user interface device connected to said computer network; displaying on said user interface device a graphical user interface (GUI) comprising representations of said product parameter data obtained from said data storage device over said computer network; creating a request over said computer network for a branded product wherein a user designates features for said branded product by selecting product parameter data displayed by the GUI and submits said features to said product parameter identifying and pricing computer over said computer network; separating said request for a branded product using said product parameter identifying and pricing computer into at least an item, a process, and an artwork; identifying one or more item parameters, one or more process parameters, and one or more artwork parameters using said product parameter identifying and pricing computer; applying said pricing algorithm using the product parameter identifying and pricing computer to assign a price to the branded product, wherein the price is dynamically generated using the one or more item parameters, one or more process parameters, and one or more artwork parameters identified using said product parameter identifying and pricing computer; linking said one or more item parameters, said one or more process parameters and said one or more artwork parameters using said product parameter identifying and pricing computer; dynamically generating a product identifier using the product parameter identifying and pricing computer when the product is sourced, quoted or ordered, wherein the product identifier is defined by a combination of the product's one or more item parameters, one or more process parameters, one or more artwork parameters and said price; and branding the product as requested using the product parameter identifying and pricing computer, wherein the product is identified by the product identifier.