Patent ID: 7752308

Claim:
A system for measuring web traffic conducted via a client interface, comprising: at least one web server disposed in a communicative relation with the client interface via an interactive computer network, at least one web site hosted on said at least one web server, said web site including a plurality of web pages disposed on said at least one web server, wherein at least one of said plurality of web pages disposed on said at least one web server comprises a landing page having program code embedded thereon, and wherein at least one of said plurality of web pages comprises a non-landing page, the client interface being disposed in a communicative relation with said interactive computer network and structured to submit a first request to said web server and initiate a first session, said first request at least partially defined by at least one source URL, a unique client identifier associated with the client interface by said program code, said unique client identifier structured to identify the client interface in a subsequent session, wherein said subsequent session is initiated via a subsequent request comprising a URL corresponding to at least one of said plurality of web pages on said web site, a portal element deployed onto said landing page via said program code embedded on said landing page, said portal element structured to display at least one of said plurality of web pages therein while said portal element remains substantially imperceptible at the client interface, said program code embedded on said landing page structured to detect at least one predetermined event, a measurement service disposed in a communicative relation with said interactive computer network, said program code further structured to communicate at least one session data element to said measurement service, and said measurement service being structured to receive and analyze said at least one session data element.