Patent ID: 8554615

Claim:
A wireless apparatus comprising: a first mobile device including: a first network interface; a first control module maintaining a first profile; and a first storage module storing advertising content; and a second mobile device including: a second network interface establishing a direct peer-to-peer wireless connection with the first network interface; a second control module maintaining a second profile; and a second storage module storing advertising content, wherein: the first control module wirelessly transmits a beacon signal to the second control module, the beacon signal including a profile vector based on the first profile, without user intervention, the second control module selects advertising content from the second storage module based on the profile vector of the beacon signal, the second control module selectively wirelessly transmits the selected advertising content to the first control module, the first storage module stores neighbor interest vectors, the first network interface broadcasts a second beacon signal including a broadcast interest vector, the broadcast interest vector is based on the profile vector, a random interest vector, and an aggregate neighbor interest vector, and the aggregate neighbor interest vector is based on an average of the neighbor interest vectors.