Patent ID: 7845375

Claim:
A beverage dispensing system comprising: a dispensing device including at least one dispensing valve for dispensing a beverage, an actuator for initiating the dispensing of said beverage through said valve; a display screen having a user interface being coupled to said at least one dispensing device, said display screen adapted to display exhibits; wireless communication electronics coupled to said beverage dispensing system and adapted to communicate with a wireless transponder; a controller functionally connected to said at least one dispensing valve, said display screen and said wireless communication electronics; a proximity sensor for detecting when an object enters a predetermined area adjacent said beverage dispensing device and for sending a signal to said controller in response to the sensing of the object, said controller activating said display screen in response to said signal from the sensor and displaying a first exhibit if a wireless transponder is detected by said wireless communication electronics and displaying a second exhibit if a wireless transponder is not detected by said wireless communication electronics.