Patent ID: 8676651

Claim:
An advertisement display device, comprising: a storage device configured to store an advertisement display application, one or more webpages, and one or more advertisements; and a processor; wherein the advertisement display application configures the processor to: receive a webpage, where the webpage comprises instructions specifying how a second advertisement will be displayed in response to interactions with a first advertisement; receive a first advertisement, where the first advertisement comprises an engagement warning comprising: at least one piece of engagement clue data configured to warn a user of a potential future action; and at least one interaction delay threshold, where the interaction delay threshold is based on interactions with the first advertisement; receive a second advertisement; determine when an interaction with the first advertisement has occurred; display the engagement warning based on the engagement clue data and the interaction delay threshold in response to the interaction with the first advertisement, where: the engagement warning indicates that further interaction with the first advertisement will cause an action by the webpage when the interaction delay threshold is reached; and the engagement clue from the at least one engagement clue within the displayed engagement warning is based on the interaction with the first advertisement and the interaction delay threshold; update the displayed engagement warning based on further interaction with the first advertisement; hide the engagement warning when further interaction with the first advertisement does not exceed the interaction delay threshold; and automatically display the second advertisement in response to further interaction exceeding the interaction delay threshold with the first advertisement.