Patent ID: 7827274

Claim:
A method of profiling a user comprising: accessing first data including a first identifier associated with the user, network addresses accessed by the user, and demographic data related to the user identifier and the network addresses, wherein the first data is determined at a first location remote from the user, wherein said accessing is performed by a server computer comprising a processor and a non-transitory computer readable storage medium storing instructions for profiling a user; accessing second data at a second location remote from the user and the network addresses, wherein accessing the second data further comprises sending at least some of the network addresses to the second location and receiving corresponding category information including at least one meta tag for each of the at least some network addresses, wherein said accessing is performed by the server computer; generating a user profile based at least in part on the first identifier, corresponding category information, and at least some of the demographic data by creating a table that includes a first column for user identifiers including the first identifier, a second column for the corresponding category information including at least one meta tag, and a third column for the at least some of the demographic data, wherein said generating is performed by the server computer; comparing data for the user within the table to existing profiles including a first profile; and associating the user with the first profile.