Patent ID: 8514156

Claim:
An image display apparatus having: a liquid crystal panel that is used to display an image represented by input image data; and a lighting device that emits illumination light controlled according to a light control level suitable for the input image data and irradiates the liquid crystal panel with the controlled illumination light, the image display apparatus further comprising: a counter electrode voltage generation module that generates a preset reference counter electrode voltage input into the liquid crystal panel; and an image data correction module that, in the event of a deviation of an optimum counter electrode voltage to be input into the liquid crystal panel from the preset reference counter electrode voltage with a light control level-induced change in illumination light, computes a correction amount of image data from a difference between the optimum counter electrode voltage and the preset reference counter electrode voltage, based on the light control level, and corrects the input image data with the computed correction amount to prevent deterioration of image quality due to the change in illumination light, without controlling the counter electrode voltage, wherein the counter electrode voltage is not adjusted to prevent the deterioration of image quality due to the change in illumination light.