Patent ID: 7972213

Claim:
A non-transitory computer readable medium encoded with instructions for directing a processor to: determine that a triggering event has occurred in association with at least one gaming activity at a gaming device, said at least one gaming activity including at least one random determination of a game outcome; in response to the determination that the triggering event has occurred, determine whether or not to enable a player associated with the gaming device to make an input to request at least one of a product or a service to be offered; if the determination is to enable the player to make the input to request the at least one of a product or a service to be offered and the player makes said input: (a) determine an individual to communicate with the player; (b) determine, based on the at least one gaming activity, the at least one of a product or a service to be offered to the player; (c) transmit, to the individual, data representing the determined at least one of a product or a service to be offered; and (d) enable communication between the player and the individual via a portable communication device; if the determination is to enable the player to make the input to request the at least one of a product or a service to be offered and the player does not make said input, do not offer any product or any service to the player in association with the determination; and if the determination is to not enable the player to make the input to request the at least one of a product or a service to be offered: (a) do not enable the player to make said input; and (b) do not offer any product or any service to the player in association with the determination.