Patent ID: 8745531

Claim:
A method of supporting media presentation to a viewer via a display, the method comprising: retrieving viewing information relating to a viewer based on a viewer profile by a third party provider providing service to the viewer; selecting, by the third party provider, a first program from a plurality of first media programs sourced by a first provider, the first program being available upon request and based on the viewer profile; selecting, by the third party provider, a second program from a plurality of second media programs sourced by a second provider, wherein the second program is a broadcast program; selecting a first playback time for the first program; gathering scheduling information based on a first textual description of the first program, a second textual description of the second program, the first playback time for the first program, and a second playback time for the second program; and providing, by the third party provider, a tailored television channel guide that is based in part on a simulated television channel containing the first textual description, the first playback time, the second textual description and the second playback time.