Patent ID: 8214273

Claim:
A computer implemented method for displaying a targeted advertisement in a content stream during wireless content transmission on a wireless enabled mobile display terminal, the method comprising the steps of: generating a set of targeted advertisements; generating an associated in-content descriptor associated with each said targeted advertisement, said associated in-content descriptor containing instructions to said wireless enabled mobile display terminal for identifying, prioritizing, and inserting each said targeted advertisement at a specific ad spot in said content stream; transmitting said targeted advertisements and said associated in-content descriptors to said wireless enabled mobile display terminal; storing said targeted advertisements and said associated in-content descriptors on said wireless enabled mobile display terminal; receiving said content stream on said wireless enabled mobile display terminal; identifying an ad spot in said content stream; identifying a correct targeted advertisement with a correct priority to be inserted for display in said target spot by said wireless enabled mobile display terminal based on information contained in said associated in-content descriptor; and inserting and displaying said targeted advertisement at said specific ad spot in said content stream according to instructions contained in said associated in-content descriptor.