Patent ID: 7328177

Claim:
An electronic system for purchasing merchandise online using a computer having a display device, comprising: means for selecting and purchasing merchandise, by a user, online; and an interactive wizard guide, selectively and optionally deployed by the user, for making online merchandise recommendations and computer-assisted selections tailorized to said user, said interactive wizard guide comprising: means for prompting the user to specify preferences regarding at least one type of merchandise of interest to said user, said prompting means includes means for prompting the user to answer a plurality of questions, means for receiving the preferences and answers to the plurality of questions to create a user profile, means for searching in and retrieving data from at least one database using predetermined intelligence rules together with said user profile to determine said recommendations and said selections of said merchandise and accessories to said merchandise, means, in response to said retrieving means, for displaying on said display device, said recommendations and said selections of said merchandise and said accessories, and means for overriding said interactive wizard guide.