Patent ID: 7467104

Claim:
A method of pricing digital content performed by a computer comprising a processor, a memory, and an input device, the method comprising: the input device receiving a selection of a digital content item associated with a base price; the input device further receiving a selection of at least one configuration option associated with the digital content item, wherein the at least one configuration option is associated with a base price and at least one item configuration option associated with an option price, wherein at least one item configuration option comprises reducing a final price for a digital content item if advertising is included in the digital content item; and the processor calculating a final price associated with the digital content item, wherein the final price is related to the base price and the option price by a final pricing formula ITEMPRICEA=ADJA*[BASEA+(OA 1 *PA 1 )+(OA 2 *PA 2 )+(OA 3 *PA 3 )], wherein BASEA is the base price for a selected digital content item A, ADJA is an item price adjustment factor for digital content item A, the values OA 1 , OA 2 , and OA 3 are prices for individual options associated with digital content item A, and the factors PA 1 , PA 2 , and PA 3 are option-specific price adjustment factors associated with the options OA 1 , OA 2 , and OA 3 ; and wherein OA 1 is an option price for including advertising in the selected digital content item A.