Patent ID: 8478754

Claim:
A method of comparing personality trait data sets, the method comprising: generating, by a processing device, a plurality of axes of information, wherein each of the plurality of axes of information represent a dimension upon which a personality trait of a user is ranked; providing, by the processing device, a plurality of questions configured to determine where the user ranks on each of the plurality of axes of information; receiving, by the processing device, a plurality of answers to the plurality of questions; ranking the user on each of the plurality of axes of information; determining, by the processing device, a plurality of personality trait data sets comprising self-evaluation data and anonymous, aggregated data, wherein the plurality of personality trait data sets are determined based upon the plurality of answers; comparing, by the processing device, at least two of the plurality of personality trait data sets to produce comparison results based upon a comparison context; generating a running total of the plurality of personality trait data sets; generating a continuous ranking of at least one of the plurality of axes of information, wherein the continuous ranking is updated responsive to a new evaluation; and displaying, via a display configured to be connected to the processing device, at least a portion of the comparison results.