Patent ID: 7925538

Claim:
An apparatus comprising: a) a reader for reading machine readable data stored on a transaction card having a display tag including a character display for displaying short term information, the character display having optical states that are stable without power and viewable from one side of the display tag, the display tag also including an array of electrical contacts for electrically addressing the character display from the other side of the tag, the array of contacts being directly connected to the character display via conductive traces, the transaction card also having a contact window through which the contacts are accessible, and means for providing the machine readable data; b) an array of electrical contact pins arranged for making contact with the array of electrical contacts of the display tag on the transaction card through the contact window in the card; c) means for moving the electrical contact pins between a position out of contact with the display tag and a position in contact with the display tag in response to insertion and removal of the transaction card into a slot in the transaction card writer, thereby minimizing wear on the array of electrical contacts on the transaction card, the means for moving the electrical contact pins including at least one finger disposed to, in response to being pushed by the transaction card as the transaction card is inserted into the slot, cause the electrical contact pins to be moved linearly to come in contact with the array of electrical contacts of the display tag; and d) control electronics including means for receiving display commands and producing drive signals to the array of electrical contacts of the display tag to change the optical state of the character display of the display tag, and including means for communicating the machine readable data read by the reader.