Patent ID: 7822868

Claim:
A system for targeted content delivery based on real simple syndication feed analysis, comprising: a packet-based communication network in communication with a terminal device, the packet-based communication network comparing flows in a real simple syndication feed to known protocol signatures, identifying one or more matches between the flows of the Real Simple Syndication (RSS) feed and the known protocol signatures, collecting information embedded in the one or more matched flows of the RSS feed that describes content of the one or more matched flows of the RSS feed in a summary fashion, and correlating the collected feed information with a subsequent content request; a behavior analyzer that formulates a behavioral profile of a user of the terminal device based upon information collected by means of Deep Packet Inspection (DPI) from the packet-based communication network, the user of the terminal device requesting the RSS feed through the terminal device and receiving the requested RSS feed at the terminal device; and a targeted content delivery infrastructure that establishes behavioral profile data regarding the user of the terminal device based upon the formulated behavioral profile and delivers targeted content to the terminal device of the user.