Patent ID: 7380217

Claim:
A computer-implemented method for presenting a graphical display of relationships having business significance between a plurality of business related entities, comprising: automatically presenting business information about involvement of at least three different business related entity instances in a business marketplace, wherein at least one of the three different business related entity instances is a company, by: receiving the business information as a result of a search, the search involving at least one of the three different business related entity instances; for each of the three different business related entity instances, automatically displaying on a display screen a corresponding graphical object, that depicts at least some of the received business information about the corresponding business related entity instance and that depicts an associated name of the corresponding business related entity instance; and automatically displaying on the display screen at least two graphical links, each link connecting one of the three graphical objects with another of the three graphical objects such that each of the at least three graphical objects is connected to each of the other graphical objects, either directly or indirectly via one or more of the other graphical objects, each link showing a relationship of business significance in the business marketplace between the entity instances that correspond to each graphical object, the relationship based at least in part on the received business information.