Patent ID: 8768744

Claim:
A method for creating reviews of media content on a mobile communication device, comprising: identifying media content being played for a user on the mobile communication device, wherein the media content can originate from a radio broadcast, the mobile communication device, or remote media content server; initiating at the mobile communication device a review creation process for the identified media content; providing a mechanism to the user to create a review that such that the review received is using a same modality as associated with the identified media content; receiving the review from the user based on the played media content through the review creation process, wherein the review received from the user is in a the same format as that of the played media content; and sending the user's review to a remote media content server for processing, wherein the processing stores the user's review according to the format of the review such that the user's review is schedulable against related media content of the same format based on a query for reviews associated with the format and the user's review is consumable using the same modality as the related media content.