Patent ID: 7034816

Claim:
A driving method of a display device for driving pixels which are arranged corresponding to each of intersections of a plurality of scanning lines and a plurality of data lines, comprising: setting a pixel corresponding to each of intersections of particular ones of the plurality of scanning lines and particular ones of the plurality of data lines to be in a display state while the remaining pixels are set to be in a non-display state; selecting a scanning line among the particular scanning lines every horizontal scanning period with a selection voltage supplied to the selected scanning line for one of two split halves of the one horizontal scanning period and with a non-selection voltage supplied to the selected scanning line for another of two split halves of the one horizontal scanning period, the polarity of the selection voltage being inverted with respect to an intermediate value between an on-display voltage and an off-display voltage, supplied to the data line, every two or more horizontal scanning periods; supplying each of the scanning lines other than the particular scanning lines with a non-selection voltage which is inverted in polarity with respect to the intermediate value every one or more vertical scanning periods; supplying each of the particular data lines with the on-display voltage or the off-display voltage in accordance with a content to be displayed on a pixel corresponding to an intersection of the selected scanning line and the particular data line for a period during which the selection voltage is supplied to the selected scanning line, within one horizontal scanning period for selecting one of the particular scanning lines, the particular data line being supplied with the on-display voltage and the off-display voltage for substantially equal periods within the one horizontal scanning period for the selected scanning line; and supplying the data line other than the particular data lines with the off-display voltage for a period during which the particular scanning lines are consecutively selected, in response to the polarity of the selection voltage supplied to the selected scanning lines, wherein the polarity of the off-display voltage is inverted in synchronization with the period of polarity inversion of the selection voltage.