Patent ID: 7104887

Claim:
A method for playing a lottery game on a computerized graphical user interface, the method comprising: providing a plurality of commercial icons for presentation to and selection by a user via the graphical user interface, wherein each commercial icon is associated with an indicated commercial entity, and wherein the plurality of commercial icons are associated with at least two different commercial entities; receiving a number of indications of a first type of action by the user via the graphical user interface, the received indications of the first type of action by the user identifying respective ones of the commercial icons for inclusion in a user selected combination of commercial icons to be used for playing the lottery game; determining for the lottery game whether the received indications of the first type of action by the user match at least one winning combination of commercial icons associated with respective commercial entities; and providing an award for playing the lottery game if the received indications of the first type of action by the user match the at least one winning combination of commercial icons associated with respective commercial entities.