Patent ID: 7552080

Claim:
A computer implemented method of transmitting a customized offer to an applicant comprising: receiving over a network a plurality of terms requested by the applicant, wherein at least one of the requested terms is indicated by the applicant as preferred over at least another one of the requested terms; determining with one or more computers a set of offers for the applicant; if the set of offers includes at least one offer that meets all of the requested terms, selecting with the one or more computer from among the set of offers at least one offer that meets all of the requested terms; if the set of offers does not include at least one offer that meets all of the requested terms but includes at least one offer that meets at least one of the preferred requested terms, selecting with the one or more computers from among the set of offers at least one offer that meets the at least one of the preferred requested terms; otherwise, not selecting an offer from the set of offers; and transmitting any selected offer from the set of offers to the applicant.