Patent ID: 8655779

Claim:
A computer-implemented method of a transacting entity facilitating a product liquidation transaction comprising the steps of: a. a transacting entity computer offering a product for sale to a user computer operated by a user in exchange for a specified quantity of rewards, wherein the retail value of the quantity of rewards is substantially equivalent to a reference price; b. the transacting entity computer accepting a request from the user computer to obtain the product in exchange for the specified quantity of rewards from a reward account stored on a reward server computer, the rewards previously provided by a reward issuing entity and having a par value equivalent to a first amount that the reward server computer will convey upon surrender of said rewards, the rewards also having a retail value equivalent to a second amount that the user will accept upon surrender of said rewards; c. the transacting entity computer causing the reward server computer to reduce the reward account by the specified quantity of rewards; d. the transacting entity computer effecting a transfer of consideration from the reward server computer to a product provider computer, the consideration equivalent to a liquidation price that is substantially less than the reference price, the liquidation price equivalent to the par value of the rewards surrendered; and e. the transacting entity computer causing the product provider computer to transfer the product to the user.