Patent ID: 8744118

Claim:
A method of promoting objects in digital media, comprising: receiving a query sent from a client device to a server, the query comprising of the digital media; querying a database of indexes for the title of the digital media, the database of indexes storing associations between different titles of digital media and different scene indexes; retrieving one of the different scene indexes that is associated with the title of the digital media, the one of the different scene indexes comprising a table that associates different promotional objects appearing in the digital media to their corresponding scenes within the digital media; retrieving the digital media associated with the title; inserting blank frames into the digital media; copying the one of the scene indexes retrieved from the database of indexes into the blank frames inserted into the digital media; assigning a new scene to the one of the scene indexes retrieved from the database of indexes copied to the blank frames inserted into the digital media; uniquely identifying the new scene with a scene index tag that differentiates the one of the scene indexes from other scenes in the digital media; adding the one of the scene indexes to a menu of contents associated with the digital media; and sending the digital media having the one of the scene indexes added therein from the server to the client device in response to the query.