Patent ID: 7421504

Claim:
A service providing device connectable to a terminal device via a communication network that provides a service including at least information distribution to a customer using the terminal device, said service providing device comprising: an information holding unit operable to acquire from the terminal device customer-specific information including location information indicating a location of a website owned by the customer, and hold the customer-specific information; a deriving unit operable to derive an orientation area of the customer based on the customer-specific information; a description extracting unit operable to access the website available at the location indicated by the location information and extract, from the website, an orientation area description associated with the orientation area derived by said deriving unit; a dictionary information holding unit operable to hold dictionary information which stores a plurality of orientation areas and keywords, each keyword held in said dictionary information holding unit being associated with at least one of the orientation areas held in said dictionary information holding unit; and a keyword extracting unit operable to search the dictionary information held by said dictionary information holding unit for at least one keyword associated with the orientation area derived by said deriving unit, and extract the keyword, wherein said description extracting unit extracts the orientation area description by searching the website for the extracted keyword, and extracting the orientation area description including the extracted keyword.