Patent ID: 7637044

Claim:
An advertising/promotional product constructed for providing enhanced interest and excitement to the user comprising: A. a first panel incorporating a plurality of sections formed therein with each of said sections being a) positioned in cooperating, side to side relationship with adjacent sections, b) constructed for having side edges thereof in abutting relationship with the side edges of each adjacent section, c) movable between a first display position, wherein said sections are adjacent to each other, and a second position wherein said sections are withdrawn from each other; and d) cooperating to form a unitary display zone with each of said sections forming a part of said display zone, and B. an activating plate a) mounted in overlying controlling relationship with said first panel, b) movable relative to said first panel, c) incorporating an enlarged central opening formed therein, dimensioned for overlying the display zone of the first panel and enabling the display zone to be viewable therethrough, and d) constructed for being arcuately movable relative to the first panel and controllably moving each of said sections simultaneously between their first and second positions whenever the activating plate is moved relative to the first panel; whereby the advertising/promotional product is realized which is completely controlled by the user for opening and closing the sections of the first panel whenever desired for enabling a message or promotion to be sequentially displayed.