Patent ID: 8868785

Claim:
A computer implemented method for displaying multimedia content comprising: receiving a web page comprising multimedia content for display upon a display device, wherein the webpage comprises displayable content and non-displayable content; detecting non-displayable content within the multimedia content of the webpage on the display device by identifying a specific portion of the non-displayable content decoded from the multimedia content; encoding of the specific portion at a first quality level and an encoding of at least one region of content surrounding the specific portion at a second quality level, where the first quality level is higher than the second quality level; requesting, from a remotely located multimedia assistance server, transcoding for the non-displayable content; receiving, from the remotely located multimedia assistance server, the multimedia data transcoded from the non-displayable content as the multimedia data is transcoded; displaying the web page on the display device using content decoded from the multimedia data to replace the non-displayable content as the content is decoded; while displaying the displayable content during receiving of the transcoded multimedia data, enabling a plurality of interaction events; and in response to receiving a user interaction event, communicating the at least one user interaction event to alter the transcoding of the non-displayable content on the remotely located multimedia assistance server to interactively control the display of the multimedia content on the display device.