Patent ID: 7606858

Claim:
A computerized system for facilitating an auction of a domain name, the system comprising: a database of desired domain names, the desired domain names having been identified from interested entities requesting acquisition or monitoring services for the desired domain names; the desired domain names database arranged for storing a representation of demand for each of the desired domain names; a network front end for receiving from each of at least one interested entity, via a network, a corresponding indication of demand for a desired domain name, wherein the indication of demand includes a monetary bid, and for storing each of the at least one interested entity and the corresponding monetary bid in the desired domain names database as the representation of demand for the domain name; means for comparing the monetary bids in the desired domain names database to a predetermined threshold demand level, and, if the stored monetary bids, either individually or cumulatively, exceed the threshold demand level; communicating to a current registrant of the domain name a proposal for an auction of the domain name.