Patent ID: 8781896

Claim:
A computer-implemented method, comprising: identifying, by a computing apparatus, a set of transaction data associated with account identifiers of a plurality of users who have made purchases from a merchant, the set of transaction data associated with transactions processed in response to one or more acquirer processors submitting the account identifiers via a transaction handler to one or more issuer processors, the one or more issuer processors to make payments on behalf of the users, the one or more acquirer processors to receive the payments on behalf of respective merchants wherein the merchant is a first merchant; and the method further comprises: determining, by the computing apparatus using the set of transaction data: a spending distribution configured to schedule presentations of media content of a plurality of categories, wherein the spending distribution is a first distribution; and a presentation ratio of the media content of the plurality of categories, the media content to be presented according to the presentation ratio via a media channel located at a facility of the merchant; presenting, according to the presentation ratio, the media content of the plurality of categories to a location of the first merchant for display on a media channel; identifying a second merchant associated with a second spending distribution matching the first spending distribution, the second spending distribution computed based on transaction data of users who have used account identifiers to make purchases from the second merchant; adjusting the presentations of the media content at a media channel at a location of the first merchant; and comparing, after the adjusting, changes in the first spending distribution and changes in the second spending distribution to identify an effect of the adjusting; determining by the computing apparatus, based on the effect identified from the adjusting, an adjusted presentation ratio of the media content of the plurality of categories.