Patent ID: 7596602

Claim:
A system of facilitating the dissemination of information comprising a target, said target further comprising: (a) an information display that is visible to a plurality of interested users; (b) a memory assembly for storing a URL for a web-site related to the display; (c) a transmitter assembly adapted to transmit the URL with a filtering code adapted to be used in a respective hand-held transceiver to avoid receiving interference or incorrect information; and (d) an identifier that indicates to the plurality of users that the target comprises the memory assembly and transmitter, (e) a comparator; and (f) a register adapted to receive and delineate said filtering code and then to subsequently transmit said filtering code to said comparator: (i) wherein the identity of a specific target to be read by, and/or interfaced with, said hand-held transceiver is registered by said interested user entering a code into said hand-held transceiver, and wherein said entered code is representative of said specific target; (ii) wherein said comparator compares said filtering code received from said register with said entered code entered by an interested user; and, if said codes are identical, then permitting said URL to be transmitted to said hand-held transceiver, (iii) whereby a respective interested user upon seeing the display and graphic identifier may use a respective hand-held transceiver to receive the URL transmitted by the target and selectively activate the URL through a browser independent of the target.