Patent ID: 8060015

Claim:
A system for dynamic seat labeling of a plurality of seats in a seating area by displaying customer specific messages which comprises: a controller coupled to a transmitter, which is coupled to one or more antennas, said controller programmed to download seat reservation data from an external system containing a database, and to generate a signal from said seat reservation data, said signal comprising a plurality of identification codes, and a plurality of customer specific messages, said controller further programmed to transmit said signal through said transmitter; and a plurality of wireless placards, wherein each placard comprises: a receiver having a memory storing an identification code and an antenna for receiving said signal, wherein the receiver is one of an active or passive RF receiver and comprises a transponder and wherein a message memory is coupled to the receiver for storing one or more messages for displaying upon an updatable static display; a transponder having a memory storing an identification code and an antenna for receiving and acknowledging a signal; a capacitor coupled to the transponder; at least one coupler connected to at least one member selected from the group comprising an in-flight entertainment system, an airline reservation system, and an airline boarding system for receiving a second customer specific message therefrom; an electronic updateable static display comprising one of an electronic paper display or a photonic ink display coupled to the transponder and the at least one coupler and powered by the capacitor for displaying said first and second customer specific messages when said first portion of the signal matches the identification code of the device, whereby the capacitor is capable of being charged by the signal wherein the signal is acknowledged after the electronic updateable static display has displayed the customer specific message; and a timer determining for how long the customer specific message is displayed and when the customer specific message will be replaced with a stored message or a new customer specific message.