Patent ID: 7872624

Claim:
A liquid crystal display device, comprising: a liquid crystal display element section that is initialized such that the alignment state of liquid crystal molecules is transitioned from a splay alignment to a bend alignment capable of displaying an image, wherein said liquid crystal display element section includes a first electrode substrate in which a plurality of pixel electrodes are covered with an alignment film and arrayed in a matrix, a second electrode substrate in which a counter-electrode is covered with an alignment film and disposed to face said pixel electrodes, and a liquid crystal layer that is held between said first and second electrode substrates in contact with said alignment films, said liquid crystal display element section providing a plurality of liquid crystal display elements each serving as a pixel in a range of the associated pixel electrode; and a driving circuit that applies, in the initialization, a transition voltage for causing the alignment state of the liquid crystal molecules to be transitioned from the splay alignment to the bend alignment, to said liquid crystal display element section, wherein said transition voltage is applied to said counter-electrode such that a potential of said counter-electrode shifts relative to a potential of each of said pixel electrodes, said driving circuit includes a disturbing drive means for applying, in an application period of the transition voltage, an AC disturbing voltage which shifts a potential of the pixel electrode relative to a potential of the counter-electrode, to the pixel electrode, and a polarity change cycle of the disturbing voltage is shorter than a polarity change cycle of the transition voltage; wherein said driving circuit includes a transition voltage setting means for setting, as the transition voltage, a reset voltage that uniformizes the alignment state of the liquid crystal molecules, and alternately applied voltages that are a first polarity voltage and a second polarity voltage having a polarity opposite to a polarity of the first polarity voltage, and the reset voltage is applied to said liquid crystal display element section for a predetermined initial period, prior to any application of the first polarity voltage and the second polarity voltage.