Patent ID: 8489458

Claim:
A computer-implemented method, comprising: determining, by a computer system and for a first user of a social network, one or more second users of the social network having an acquaintance relationship with the first user; receiving, at the computer system and from the first user, a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user of the determined one or more second users; receiving, at the computer system, a second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network; identifying, by the computer system, a plurality of sponsored content items that are eligible for display to the second user, wherein the plurality of sponsored content items includes the first sponsored content item; generating, by the computer system, a score for each of the plurality of sponsored content items, wherein generating the score for the first sponsored content item is based on the second user's history of rebroadcasting the first user's rebroadcasts of sponsored content items; selecting, by the computer system, a subset of the plurality of sponsored content items to be transmitted for display to the second user based on the scores for the plurality of sponsored content items, including determining whether to include the first sponsored content item in the selected subset of the plurality of sponsored content items based on the score for the first sponsored content item; and transmitting, by the computer system, the subset of the plurality of sponsored content items, including the first sponsored content item, for display to the second user of the social network in response to the second request to display the at least one sponsored content item and the selection of the subset of the plurality of the sponsored content items.