Patent ID: 6882977

Claim:
A method creating a computer graphic display useful for displaying information about a multitude of different customers comprising the process steps of: downloading for each customer from a web server a set of numeric values, each associated with parameters including a recency indicator, and an advocacy indicator, decaying the numeric value associated with the recency indicator over time according to an absence of activity by each customer; increasing the numeric value associated with the recency indicator over time according to recent activity by each customer generating for each customer a symbol; wherein the symbol's movement dynamically changes, arranging a plurality of symbols spatially to create at least one cluster in a galaxy layout according to a polar coordinate system based on the numeric values; displaying the galaxy layout on a display device to distinguish trends and patterns in customer behavior, wherein said galaxy layout contains visual representations of patterns and movement corresponding to trends in customer behavior, manipulating said computer graphic display by a user to identify one or more customer groups to be part of a marketing campaign, based upon identification of said cluster within a region of space in the galaxy layout, said customer groups being further identified by customers within a user defined radius of the origin of said cluster.