Patent ID: 7708153

Claim:
A merchandise display hook used to display items of merchandise from a support structure, the merchandise display hook comprising: a rod assembly having first and second rods, each of the rods having an inner end and an outer end, the inner ends of the rods adapted to be disposed adjacent the support structure when the display hook is connected to the support structure; an end assembly connected to the first rod and slidable between locked and unlocked positions, the locked position of the end assembly adapted to prevent sweeping of the items of merchandise from the second rod, the end assembly having a body; a lock disposed entirely within the body and including a first lock member movable relative to the body between locked and unlocked positions; the first lock member having an opening; a portion of the first rod being disposed in the opening of the first lock member; and the first lock member lockably engaging the portion of the first rod disposed in the opening when the first lock member is in the locked position to lock the end assembly to the first rod.