Patent ID: 8812951

Claim:
A computer-implemented method comprising: under control of one or more computing devices configured with executable instructions, receiving content from a publisher, the content including at least a first object and a second object, wherein the second object includes information that is representative of, but different than, information that is included in the first object, wherein the first object is a table of data and the second object is an image that is representative of a portion of the data of the table; receiving at least one format instruction from the publisher to format at least a portion of the content in a first format when a condition is satisfied and a second format when the condition is unsatisfied; determining a display size of a device to receive the content; determining whether the condition is satisfied or unsatisfied based at least in part on the determined display size of the device; formatting the portion of the content for display on the device using the first format and the first object at least partly in response to determining that the condition is satisfied; formatting the portion of the content for display on the device using the second format and the second object at least partly in response to determining that the condition is unsatisfied; and transmitting the formatted content to the device.