Patent ID: 7937724

Claim:
A method of processing data from a plurality of entertainment devices, comprising: receiving user interaction information, said user interaction information comprising information regarding user interaction with an advertisement displayed on an entertainment device, said entertainment device being configured to perform entertainment content; associating the user interaction information with venue information regarding a venue in which the entertainment device is located, wherein the information regarding user interaction with the advertisement displayed on the entertainment device is correlated with one or more characteristics of the venue in which the entertainment device is located; and displaying a targeted advertisement on the entertainment device, wherein the targeted advertisement is selected based at least in part on the information regarding user interaction with the advertisement displayed on the entertainment device that is correlated with one or more characteristics of the venue in which the entertainment device is located, wherein the targeted advertisement is selected further based at least in part on a network-wide criteria and a device-specific criteria associated with the entertainment device, wherein the device-specific criteria includes a model type of the entertainment device, and wherein the network-wide criteria includes a historical performance related characteristic of the entertainment device relative to a plurality of other entertainment devices across an entertainment device network, and wherein the model type of the entertainment device includes a freestanding entertainment device type, a wall-mounted entertainment device type, and a tabletop entertainment device type, and the historical performance related characteristic of the entertainment device includes a revenue-generating based ranking.