Patent ID: 8204977

Claim:
A content access analytics system, comprising: a memory that stores computer executable components; and a microprocessor that executes the following computer executable components stored in the memory: an identification component configured to identify a referrer of media content; a classification component configured to classify the referrer into one of a set of predefined classes, wherein the set of predefined classes includes: (1) an internal referrer class, (2) an external referrer class, and (3) a viral referrer class, wherein the classification component classifies the referrer into the internal referrer class in response to the referrer being in a content domain associated with the media content, or classifies the referrer into the external referrer class in response to the referrer being external to the content domain associated with the media content; and a statistics component configured to generate statistics associated with access to the media content for at least one class included in the set of predefined classes.