Patent ID: 8050675

Claim:
A computer-implemented method for targeted delivery of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile is identified as a category, wherein advertising of the sponsored content item relates to the category, the method comprising the steps of: (a) presenting a category to the first sponsor and the second sponsor; (b) receiving a bid from the first sponsor, wherein the bid includes: (i) a selection of the category; and (ii) a financial consideration offered for delivery of the sponsored content item of the first sponsor to the users associated with the selected category; (c) receiving a bid from the second sponsor, wherein the bid includes: (i) a selection of the same category as the first sponsor; and (ii) a financial consideration offered for delivery of the sponsored content item of the second sponsor to the users associated with the selected category; (d) attributing a priority to the delivery of the sponsored content item of the first sponsor over the delivery of the sponsored content item of the second sponsor to the users associated with the selected category based upon a determination that a yield derived from the financial consideration of the first sponsor is greater than a yield derived from the financial consideration of the second sponsor; and (e) delivering the sponsored content item of the first sponsor instead of the sponsored content item of the second sponsor to the plurality of mobile communication facilities whose respective users are identified by the selected category.