Patent ID: 8920243

Claim:
A computer-implemented method of providing an in-game offer to one or more players of an online game, the method being implemented in a computer system comprising one or more physical processors, the method comprising: executing an instance of a virtual space; implementing the instance of the virtual space in which the online game takes place to effectuate presentation of views of the virtual space to the one or more players by the one or more client computing platforms, such that presentation of views of the virtual space are effectuated to a first player and a second player; differentiating between players that are new to the online game and have not engaged in any purchases in the online game, and players that are not new to the online game and have not engaged in purchases in the online game; selecting offers from a plurality of offers as the in-game offers to provide to players, such that a first offer and a second offer from the plurality of offers are selected; and providing the first offer to the first player responsive to determining that the first player is a new player that has not engaged in any purchase in the online game and providing the second offer to the second player responsive to determining that the second player is not a new player and has not engaged in any purchases in the online game, wherein the first offer comprises an opportunity to purchase a first item, and the second offer comprises an opportunity to purchase a second item different from the first item.