Patent ID: 7384338

Claim:
A method of operating a wagering game, comprising: conducting said wagering game at a gaming terminal; receiving inputs from a player that relate to a profile of the player, said inputs excluding a true identity of the player, wherein said true identity of the player is information that is absolutely unique to a person; comparing said player inputs with a plurality of player-profile data sets to match said player inputs with a particular player-profile data set, said player-profile data sets including a plurality of player-chosen questions and player-chosen answers, said player-chosen questions selected by a player from a plurality of questions, and said player-chosen answers excluding said true identity of the player, said player-chosen answers each being an answer responsive to one of said plurality of player-chosen questions, and wherein the number of player-chosen questions is selected by a player; and in response to said comparing yielding a matched player-profile data set, activating one or more personalized attributes at said gaming terminal associated with said matched player-profile data set.