Patent ID: 8090359

Claim:
A method for a central server to exchange information between one or more wireless devices comprising the steps of: the central server receiving second device identifier information from a first wireless device, the second device identifier information having been collected by the first wireless device from a second device and wherein said second device provides the second device identifier information to the first wireless device using short range communication without the use of wires from the second device to the first wireless device; said central server using the second device identifier information to determine one or more of an identity or related information concerning an entity or object located in proximity to the second device; and subsequent to the step of the central server receiving the second device identifier information from the first wireless device, the central server taking further action to deliver information or a service to the first wireless device based at least in part upon (a) the second device identifier and (b) at least one of the following: (i) feedback ratings relevant to an entity associated with either the first wireless device or the second device identifier information; (ii) information representing a reward for an entity associated with the first device's participation in a loyalty program; or (iii) a current step in a multiple step process for an ongoing electronic commerce transaction.