Patent ID: 6886000

Claim:
A computer assisted on-line negotiation method comprising the steps of: generating off-line by an on-line e-commerce site static customer profiles based on past history that the site has about various customers, including multiple value attributes; assigning by the on-line e-commerce site a static customer profile to a new customer visiting the on-line e-commerce site, the initial assignment to a profile being based on said static customer profiles and whatever information is available about the customer at the time of assignment; capturing at a customer computer interface the on-line e-commerce site's actions, said actions being observed prior to a visit by the customer to the site for a negotiation; formulating at said customer computer interface a predetermined profile of the on-line e-commerce site based on past history that the customer computer interface has about various e-commerce sites, including multiple value attributes and said captured actions; negotiating by the on-line e-commerce site with the customer computer interface based on a dynamically changing profile of the customer; negotiating by the customer via said customer computer interface with the on-line e-commerce site based on a dynamically changing profile of the site; dynamically changing by the on-line e-commerce site the customer's static profile during negotiations based on an observed behavior of the customer via the customer computer interface; and dynamically changing by the customer computer interface the on-line e-commerce site's predetermined profile during negotiations based on an observed behavior of the on-line e-commerce site; wherein said customer profiles are comprised of computer stored information usable to the advantage of the e-commerce site in said on-line negotiation with customers and said e-commerce site profile is comprised of computer stored information usable to the advantage of the customer in said on-line negotiation.