Patent ID: 8321797

Claim:
A computer-assisted method of evaluating aesthetics of product design and product packaging using a virtual reality simulation, comprising: generating a virtual reality simulation based on a first data collection and a second data collection, wherein the first data collection describes a product to simulate in the virtual reality simulation and the second data collection describes an environment to simulate in the virtual reality simulation; presenting the virtual reality simulation to a simulation participant on a virtual reality display platform; receiving data corresponding to a response of the simulation participant interacting with the simulation of the product and the environment provided by the virtual reality simulation to evaluate aesthetics of the product design and packaging of the product; presenting the simulation participant that interacted with the simulation of the product and the environment provided by the virtual reality simulation with a physical mock-up of the environment presented in the virtual reality simulation; receiving data corresponding to a response of the simulation participant interacting with a prototype of the product presented in the virtual reality simulation and packaging of the prototype in the physical mockup of the environment to evaluate the aesthetics of the product design and the packaging of the product; comparing the received data corresponding to a response of the simulation participant interacting with the simulation of the product and the environment provided by the virtual reality simulation with the received data corresponding to a response of the simulation participant interacting with the prototype of the product and packaging of the prototype of the product in the physical mockup of the environment provided by the virtual reality simulation; and providing results of the comparing.