Patent ID: 8511543

Claim:
A system comprising: a gift card converter module configured to determine a value of a gift card from an issuer of the gift card; a storage device configured to store the value of the gift card in a digital payment account, the digital payment account storing a plurality of values of gift cards from a plurality of issuers; a digital wallet module configured to perform a financial transaction corresponding to the issuer of the gift card on the digital payment account; an exchange module configured to receive a request to trade a first gift card from a first issuer with a second gift card from a second issuer, and in response to the request, exchange the value of the first gift card from the first issuer in a first digital payment account with the value of the second gift card from the second issuer in a second digital payment account; a listing module configured to generate a gift card listing of gift cards available for exchange offers in a gift card exchange market; and a transaction module configured to transfer a captured digital image of the first gift card from the first issuer from the first digital payment account to the second digital payment account, the captured digital image of the first gift card for use by a second user, and to transfer a captured digital image of the second gift card from the second issuer from the second digital payment account to the first digital payment account, the captured digital image of the second gift card for use by a first user.