Patent ID: 7433832

Claim:
A method of allowing a first customer of an electronic commerce entity to communicate information related to the first customer's purchases to others, the method comprising: receiving over a network an authorization by the first customer for at least a second customer to view information on at least a portion of the first customer's purchases, said information identifying at least a first item as having been purchased by the first customer, and including the first customer's review of the first item; receiving over the network a selection made by the first customer of which of a plurality of items purchased by the first customer are to be exposed to the second customer as having been purchased by the first customer; providing an electronic notification to the second customer, wherein the notification informs the second customer of the first customer's authorization; and providing the second customer access, on a web site associated with the electronic commerce entity, to said information on at least a portion of the first customer's purchases, including the first customer's review of the first item.