Patent ID: 8429190

Claim:
A method for managing keywords over a communications network comprising: providing data, by a server system linked to the communications network, in accordance with a first keyword, when the first keyword is active, to electronic communications, that i) have been sent to computers associated with recipients, and ii) have been activated by the recipients such that the data may be responded to, and, each of the computers associated with each of the recipients is linked to the communications network; receiving indicators, by the server system, over the communications network, when at least a portion of the data provided to each activated electronic communication, in accordance with the first keyword, has been responded to; determining, by the server system, whether the number of received indicators has reached a predetermined number of indicators; and when the number of received indicators has reached the predetermined number of indicators, the server system i) deactivating the first keyword, and ii) activating a second keyword for providing data to electronic communications activated while the second keyword is active.