Patent ID: 8224999

Claim:
A method, comprising: initiating, by a system including at least one processor, a voice call session between a first mobile device and a second mobile device; initiating, by the system, a synchronized session between the first mobile device and the second mobile device during the voice call session; during the voice call session and as part of the synchronized session, receiving, by the system, information, from the first mobile device, that includes location data associated with web content, and a first profile that is indicative of a first display format associated with the first mobile device; during the voice call session and as part of the synchronized session, receiving, by the system, a second profile that is indicative of a second display format associated with the second mobile device, in response to transmitting the location data to the second mobile device; and during the voice call session and as part of the synchronized session, delivering, by the system, a first version of the web content, that is customized based on the first profile, to the first mobile device, and a second version of the web content, that is customized based on the second profile, to the second mobile device.