Patent ID: 8447701

Claim:
A method comprising: A) receiving, by one or more server computers communicatively coupled to a network, a domain name comprising a domain name text string and a top level domain; B) calculating, by one or more server computers communicatively coupled to a network, an appraisal value for said domain name, said appraisal value increasing or decreasing responsive to one or more variances in: i) a precision value; ii) a popularity value; iii) a presence value; iv) a pattern value; and v) a pay-per-click value; C) determining, by said one or more server computers, whether said top level domain comprises a .com top level domain; D) responsive to a determination that: i) said top level domain comprises said .com top level domain, assigning, by said one or more server computers, a value of 1 to a domain scarcity multiplier; ii) said top level domain does not comprise said .com top level domain, calculating, by said one or more server computers: a) a first sum of one or more domain name registrations for said top level domain; b) a second sum of one or more .com domain name registrations; c) said domain scarcity multiplier comprising a decimal value calculated according to said first sum divided by said second sum; E) calculating, by said one or more server computers, a revised appraisal value for said domain name according to said appraisal value being multiplied by said domain scarcity multiplier; and F) transmitting, by said one or more server computers, said revised appraisal value to a client computer communicatively coupled to said network.