Patent ID: 8081957

Claim:
A computer program product for providing a multimedia information service over a communications network, the computer program product comprising a non-transitory computer readable storage medium having computer readable program code embodied therein, the computer readable program code comprising: computer readable program code executable to determine a network access point address currently associated with one of a plurality of subscriber mobile devices, wherein each of the plurality of subscriber mobile devices is associated with a respective subscription to the information service; computer readable program code executable to format content associated with the information service to provide subscriber content, wherein the subscriber content comprises same content for use by the plurality of subscriber mobile devices; and computer readable program code executable to selectively broadcast the subscriber content from a transmitter associated with the determined network access point address, rather than from at least one other transmitter associated with a different network access point address, to the one of the plurality of subscriber mobile devices over a wireless network, wherein the broadcast subscriber content is formatted to be of limited use to devices that are not associated with respective subscriptions to the information service.