Patent ID: 8515970

Claim:
A system for providing a recommended customized profile to a subject member of a social network, the system comprising: a social network database storing profiles of members of the social network corresponding to multiple customizable apparatuses, including a subject customizable apparatus associated with the subject member; and a central social network server having: a processor; and a tangible, non-transitory computer-readable medium storing instructions that, when executed by the processor, cause the processor to perform operations including: identifying, among the multiple customizable apparatuses, a customizable apparatus, other than the subject customizable apparatus, having a base profile associated with the subject member; identifying at least one member of the social network, other than the subject member, having a profile associated with the identified customizable apparatus and a profile associated with the subject customizable apparatus; determining the profile of the at least one other member of the social network that is associated with the subject customizable apparatus to be a matching profile; and generating the recommended customized profile based on the matching profile of the at least one other member of the social network.