Patent ID: 8583513

Claim:
A computer-implemented method of selecting an offer for consumption of an item to display in an electronic marketplace, comprising: under control of one or more computer systems configured with executable instructions, obtaining a set of offers for an item available for consumption through the electronic marketplace, at least a portion of the set of offers corresponding to different providers, each offer having fixed pricing information including a predetermined offer price for the item; filtering the set of offers to determine at least one qualified offer that meets at least one merchant qualification criterion with respect to at least one merchant rating; determining that there is more than one qualified offer for the items; determining an estimated conversion rate for each qualified offer; determining a contribution profit for each qualified offer based at least in part on the predetermined offer price for the item; generating a feature score based at least in part on a combination of the estimated conversion rate and the contribution profit for each qualified offer; and providing for display a page for the item including the qualified offer with an optimal feature score as a featured offer.