Patent ID: 8620285

Claim:
A system for targeting mobile coupon placement on a mobile communication facility, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is a transaction, wherein the transaction corresponds to a purchase of one or more goods via the mobile communication facility through a short-range wireless communication; receiving information corresponding to a location of the mobile communication facility as determined via the short-range wireless communication; receiving information corresponding to a rendering capability of the mobile communication facility, wherein the rendering capability comprises a model of the mobile communication facility; selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the location, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic associated with the user; and transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.