Patent ID: 6865578

Claim:
In a computer with at least memory, a method of storing market research survey data in a database and reporting from said database, said method comprising the following steps: (a) collecting input from a user with structured prompts for all the data needed for a questionnaire and tab plan and storing said data in said database, whereby errors of omission are reduced; (b) generating questionnaire and tab plan reports from said database, whereby reducing errors of inconsistency; (c) cleaning and data processing field collected data with computer scripts to assist analyst in tabulating data collected from said questionnaire using said tab plan; and (d) generating a detailed findings report from a combination of data stored in said database, cross tabulations of survey data in a spreadsheet, and user inputs, all processed by a program comprising the following steps: (i) collecting and storing in memory each summary statistic from each table within said cross tabulations together with data handles including questions, banner points and response categories that relate to said database; (ii) selecting at least one situation-appropriate sentence from a plurality of statements using rules based on the number of waves of data in the study; (iii) completing said statements with terms selected from the group consisting of user-input labels, summary statistics and directional verb clauses; and (iv) combining said prose sentences with other stored data to generate said detailed findings report.