Patent ID: 8462048

Claim:
Apparatus for determining the demographics of and how often individuals (“respondents”) a pass predetermined geographic locations, comprising: (a) a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents whose demographics are known, each of said respondents associated with a respective one of said plurality of monitoring devices, each of said plurality of monitoring devices comprising: (i) a satellite positioning system SPS engine for tracking the movement of the related respondent along the path of travel followed by the respondent and generating satellite data that represents the path of travel followed by the respondent; (ii) a processing unit for processing the path of travel satellite data; and (iii) a memory for storing said path of travel satellite data; and (b) a server for collecting the path of travel satellite data stored by the plurality of monitoring devices and comparing the path of travel satellite data with predetermined geographic locations, the server comprising: (i) a memory for storing: (1) the path of travel satellite data of collected from the plurality of monitoring devices; and (2) a plurality of predetermined geographic locations; and (ii) a processor configured to compare the collected path of travel satellite data with the plurality of predetermined geographic locations to determine: (1) the demographics of the respondents passing each of the plurality of predetermined geographic locations; and (2) how often individual respondents pass each of the predetermined geographic locations.