Patent ID: 7930211

Claim:
A method of advertising, the method comprising: monitoring a location of one or more portable communication devices in communication with a data network as the one or more portable communication devices travel within a user vehicle; determining whether the one or more portable communication devices are within a predetermined range of a point-of-interest; retrieving information about the point-of-interest, wherein the information includes hours of operation of the point-of-interest; determining one or more types of media files supported by the one or more portable communication devices; determining a current time; and transmitting one or more advertisements related to the point-of-interest to the one or more portable communication devices when the one or more portable communication devices are within the predetermined range of the point-of-interest and when the current time is within the hours of operation of the point-of-interest, wherein an advertising cost associated with a particular advertisement sent to a particular portable communication device is determined based on a distance between the particular portable communication device and the point-of-interest.