Patent ID: 7766890

Claim:
A disposable diaper comprising: a hook and loop fastener which includes: (i) a plurality of hook components, which are fixed in place on both lateral sides of a rear side of the disposable diaper, and (ii) a hook receiving component that is fixed in place at a belly side of the disposable diaper, said hook components being engageable with the hook receiving component to form a fixing member for putting the disposable diaper on a user; wherein the hook receiving component comprises: a base material section having a printed target, which has a color-coded design, and which is visible from a front surface side of the hook receiving component so as to show a plurality of different fastening positions along a periphery of a body of the user; and a plurality of loops which are disposed regularly and fixed in place on a surface of the base material section, wherein each of the loops is formed of a non-crimp treated continuous filament yarn that is one of straight and slowly curved, a density of the loops is 10 to 50 loops/cm 2 , a length of the loops is not more than 3 mm, each of the loops is inclined at a predetermined inclination with respect to the base material section and is not perpendicular to the base material section, and at least 80% of the loops are observed as being protruded toward the same lateral direction when the hook receiving component is viewed from a top, wherein the loops are fixed to the base material section by a polyurethane series adhesive, and wherein a thickness of each of the loops is 200 μm or less.