Patent ID: 8370343

Claim:
A method for selecting advertisements for presentation in response to a search query term, the method comprising: receiving the search query term input by a user from a user device; receiving at least one advertisement that includes a first destination webpage having a bid associated therewith; determining the at least one advertisement contains at least part of the search query term input by the user; determining the first destination webpage associated with the at least one advertisement contains at least part of the search query term input by the user; determining a plurality of destination webpages associated with a plurality of advertisements contain the at least part of the search query term; performing a comparison of a document length of the first destination webpage to an average document of the plurality of webpages; based on the comparison, selecting the first destination webpage for display over the plurality of destination webpages; identifying a subset of the plurality of advertisements containing the individual term; determining a threshold number of individual terms; identifying a set of pre-qualified advertisements by comparing the subset of the plurality of advertisements for each individual term with one another to identify advertisements containing the threshold number of individual; and based on the selecting the first destination webpage, presenting the at least one advertisement.