Patent ID: 8620748

Claim:
A method of delivering targeted on-line advertising to an end user of a computer network system, the method comprising: defining, through a network server of the computer network system, an ad targeting criteria associated with an advertising campaign, the ad targeting criteria having a plurality of dimensions, including audience, context, time, placement and engagement, each dimension having a weighting factor (w) and a plurality of metrics associated therewith; obtaining, by the network server, metrics data for the plurality of metrics, and storing the metrics data in a metrics database; obtaining, by the network server, end user data based upon engagement of the end user with the computer network system, and storing the end user data in an end user database; profiling, by the network server, advertisement content available on the computer network system to identify items of advertisement content that are compatible with the ad targeting criteria; calculating an effectiveness measurement value for each item of compatible advertisement content based upon the end user data and the metrics data using the network server, wherein the effectiveness measurement value comprises a Prime Target Rank (PTR), the PTR being a positive real number, wherein PTR=w 1 *A+w 2 *C+w 3 *T+w 4 *P+w 5 *E ( w 1 +w 2 +w 3 +w 4 +w 5 =1.0) A=Audience (positive real number) C=Context (positive real number) T=Time (positive real number) P=Placement (positive real number) E=Engagement (positive real number); selecting, by the network server, at least one item of compatible advertisement content based on the effectiveness measurement values; and delivering the selected compatible advertisement content from the network server to the end user.