Patent ID: 8707459

Claim:
A method of making a determination of originality of content including: determining whether there are any matching content objects that match the content; in the event that it is determined that there are one or more matching content objects: analyzing at least one originality factor related to the content, wherein the at least one originality factor is independent of a time when the content is detected, wherein analyzing is performed by a computer processor, wherein the at least one originality factor is related to whether a host or a claimed owner of the content is registered, authenticated, or legally bound; based on the analysis of the at least one originality factor, automatically making a determination of originality, the determination of originality comprising an originality score that indicates an extent to which the content is an authorized version of the content served by a site that is authorized to present the content; and outputting the determination of originality for use by an advertising network to determine whether or how to provide advertising revenue or other benefit based at least in part on the determination.