Patent ID: 8910874

Claim:
A method of calling a transportation service identified via a code pattern, the method comprising: obtaining, by a user terminal, an image of the code pattern associated with a transportation service provider server, wherein the code pattern represents code information; generating a transportation call message including the code information by the user terminal, wherein the code information is readable from the code pattern at a specific region, and wherein the code pattern includes a service identifier for indicating a service type and location information of a specific region; obtaining, by decoding the code pattern with a processor, the service identifier and the location information regarding the specific region from the code information; contacting the transportation service provider server corresponding to the service identifier by transmitting the transportation call message, including the location information for the specific region, to the transportation service provider server, wherein the transportation call message allows the transportation service provider server, based on geographic location information of transportation vehicles, to identify a location of the user terminal to one or more transportation vehicles adjacent to the specific region.