Patent ID: 8635103

Claim:
A computer-implemented method, comprising: receiving, by a computer system, an advertisement and a maximum payment associated with the advertisement; identifying, by the computer system, one or more webpages based on one or more signals associated with the advertisement, and on content of each of the webpages; determining, by the computer system, a predicted placement of the advertisement on each webpage of the one or more webpages; wherein determining the predicted placement comprises, for each webpage: determining a predicted click through rate for the advertisement and the webpage, the predicted click through rate predicting how the advertisement would perform on the webpage, calculating an auction score for the advertisement for the webpage based on the maximum payment and the predicted click-through rate, comparing the auction score to a historic auction score received from an advertising management system in data communication with the computer system, the historic auction score representative of the minimum auction score required to win an auction for the webpage and determining, based on the comparison, whether the auction score for the advertisement exceeds the minimum auction score required to win an auction for the webpage; and generating, by the computer system, a report comprising predicted placements on web pages for which the auction score for the advertisement is determined to exceed the minimum auction score required to win an auction for the webpage.