Patent ID: 8094143

Claim:
A liquid crystal display device comprising: a liquid crystal sealed between an array substrate and an opposite substrate that are oppositely arranged with a predetermined cell gap; a one unit having a plurality of pixels; one or more of higher luminance pixels included in the plurality of pixels, to which a voltage higher than an applied voltage of an unprocessed image is applied; and one or more of lower luminance pixels included in the plurality of pixels, to which a voltage lower than the applied voltage of the unprocessed image is applied, wherein the one or more of lower luminance pixels are arranged so as to surround the one or more of higher luminance pixels, wherein in the one unit, a total area of the one or more of higher luminance pixels is smaller than that of the one or more of lower luminance pixels, and wherein the one unit performs a display such that a luminance of the one unit represents a luminance of the unprocessed image.