Patent ID: 8117126

Claim:
A computer-implemented method of a reward server computer executing a product liquidation transaction comprising the steps of: a. a reward server computer operated by a reward account holder offering a product for sale from a product provider at an advertised reference price, b. the reward server computer receiving from a user computer operated by a user a purchase request to execute a purchase transaction for the product, the product to be sold at a liquidation price that is substantially less than the advertised reference price, the product being offered for sale in exchange for a quantity of rewards, the rewards being stored in a reward account on the reward server computer, the reward account comprising rewards previously awarded to the user, the rewards having: (i) a par value established by the reward account holder equivalent to an amount that the reward account holder is willing to convey for redemption of the rewards, and (ii) a retail value equivalent to an amount that the user is willing to accept for redemption of the rewards, said retail value being substantially higher than said par value; c. the reward server computer redeeming at least some of the rewards from the reward account, the rewards being redeemed having a par value substantially equal to the liquidation price and a retail value substantially equal to the reference price, and d. the reward server computer conveying to the product provider the par value of the redeemed rewards so that the product provider computer will cause the product to be conveyed to the user.