Patent ID: 8458053

Claim:
A computer implemented method for displaying click-to-buy overlay advertising, comprising: receiving, at a client device, a video; displaying, on the client device during a time period when the video is playing, an overlay advertisement offering an item for sale and a first retailer from which the item can be purchased, wherein the item for sale matches the video in accordance with metadata of the video and metadata of the item for sale; displaying, within the overlay advertisement, a list of multiple alternative retailers from which the item can be purchased responsive to a first indication to display the list; displaying, within the overlay advertisement, only a second retailer from the list of multiple alternative retailers responsive to a selection of the second retailer from the list; displaying, within the overlay advertisement, the list of multiple alternative retailers responsive to a second indication to display the list; displaying, within the overlay advertisement, only a third retailer from the list of multiple alternative retailers responsive to a selection of the third retailer from the list; and receiving a selection to purchase the item from the third retailer.