Patent ID: 8179348

Claim:
A method for driving a display device, comprising: irradiating different colored light beams corresponding to source colors toward a display area during separate time periods, the different colored light beams corresponding to the source colors being different colors from each other and being irradiated independently from each other, the display area having a plurality of pixel units; converting display data that is to be supplied to the plurality of pixel units, the conversion being performed on the basis of a predetermined conversion rule for each of a plurality of fields, the plurality of fields corresponding to respective light emission time periods of the plurality of light beams and following one after another in a successive manner on a time axis, the predetermined conversion rule converting data for a preceding field of one color to achieve a value in a successive field of a different color, such that the value approaches a desired value for at least one of brightness and color obtained when an image is displayed in the display area during the successive field, and a panel transmission factor of the data for a preceding field being increased due to the conversion; and supplying the converted display data to the plurality of pixel units in a sequential manner for each of the plurality of fields.