Patent ID: 8046797

Claim:
A television rating computer system for targeted program delivery, comprising: a server-side computer system for evaluating television behavioral viewing data from a plurality of users and for categorizing data into non-demographically classifiable category groups; a clustering engine included in the server-side computer system for: receiving the television behavioral viewing data, processing the television behavioral viewing data; using a category training set for clustering the television behavioral viewing data into the non-demographically classifiable category groups over a predetermined training period; generating category behavioral profiles targeting the non-demographically classifiable category groups; and generating advertising category prototypes by removing television behavioral viewing data parameters most common between the category behavioral profiles; a client-side computer system coupled to the server-side computer system and configured to classify a television user into at least one of the non-demographically classifiable category groups based on advertising category prototypes received from the clustering engine; a contextual behavioral profiling agent included in the client-side system for deriving profiling information related to a television user's viewing behavior with content and usage-related preferences; and a behavioral model database for storing in the client-side system the profiling information derived by the profiling agent.