Patent ID: 8700603

Claim:
A computerized system for processing a user request, the system comprising: a. a client computer system directly accessed by the user, having a central processing unit, wherein the client computer system is operable to receive the user request and wherein the user request is directed to a network entity; b. a gateway connecting the client computer system with the network; c. a location database storing location information; d. a time information module for generating current local time information; and e. a server operable to: i. receive the user request; ii. receive network address information of the user from the gateway; iii. provide the received network address information to the location database; iv. receive the user location information from the location database; v. receive the current local time information from the time information module; vi. append the received location information and the received current local time information to the user request to produce the modified user request; and vii. forward the modified user request to the network entity, wherein the client computer system stores information on preferences of the user, the stored information on preferences of the user being not accessible to any other entity except for the client computer system, wherein the network entity comprises a search engine, wherein the user request is a search engine query and wherein an information is received from the network entity responsive to the modified user request, the received information comprising search results responsive to the user request together with a plurality of advertisements related to the search results, and wherein the client computer system is configured to select at least one of the plurality of advertisements for displaying to the user based on the stored information on preferences of the user, wherein the selection is performed on the client computer system.