Patent ID: 8489575

Claim:
A switch comprising: a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising: receiving a call from a mobile communications device of a caller for a desired listing, wherein the desired listing is a business listing; placing the call on hold; bridging the call to an application server; transferring from the application server to the mobile communications device, a prompt to determine the desired listing; transferring, to the application server from the mobile communications device, an indication of the desired listing, wherein: the application server provides a query to a data storage for at least one listing associated with the desired listing; and responsive to the query, the application server receives from the data storage, found listings, wherein at least a portion of the found listings is determined by an advertiser; transferring the found listings from the application server to a workstation, wherein the workstation, the data storage, and the application server are distributed and disparate; transferring the call to the workstation; when a number of the found listings is greater than a desirable number of listings, in order to reduce the number of the found listings to the desirable number of listings, transferring, from the workstation to the mobile communications device, a request for supplemental information regarding the desired listing; transferring, to the workstation, from the mobile communications device, a response to the request for the supplemental information, wherein: the workstation determines, based on the response to the request for the supplemental information, a second listing; the workstation provides to a document storage and retrieval (DSAR) server, the second listing; the workstation receives, from the DSAR server, a DSAR key that is associated with the desired listing and is based on the second listing; and the workstation provides to the application server, the DSAR key; receiving a request from the workstation to transfer the call to the application server; transferring the call from the workstation to the application server in response to the request from the workstation, wherein the application server provides to the DSAR server, the DSAR key and a request to select listings based on the DSAR key; and transferring to the caller from the application server: an indication of the selected listings; a photograph of at least one business entity associated with the selected listings; driving directions to the at least one business entity associated with the selected listings; and information pertaining to finding any other nearest business entity associated with the selected listings.