Patent ID: 8244738

Claim:
A display apparatus, comprising: a first memory to store a plurality of contents and content information corresponding to the plural contents respectively, the content information including a plurality of elements; an element selector to select at least one of the plural elements corresponding to first content among the plural contents; a determining unit to determine whether or not the selected element matches the plural elements corresponding to the contents stored in the first memory except the first content; a generator to generate corresponding information for each of the contents stored in the first memory based on a result of the determination, the corresponding information showing a correspondence relation between degrees of association to the first content and arrangement positions; a second memory to store the corresponding information generated by the generator; a content selector to select second content from the plural contents; a calculator to calculate degrees of association to the second content by determining whether or not the plural elements corresponding to the second content match the plural elements corresponding to the contents stored in the first memory, except the second content, based on a result of the determination; a deciding unit to decide, with reference to the second memory, the arrangement positions of the plural contents, except the second content, according to the degrees of association calculated by the calculator; and a display unit to display the contents at the arrangement positions decided by the deciding unit.