Patent ID: 7324810

Claim:
A system for broadcasting data and displaying the data, the system using a cellular communications network, the system comprising: a cellular base station and a cellular telephone of the cellular communications network, the cellular telephone being configured as a cellular stimulation (CS) unit; wherein the cellular stimulation (CS) unit has a transmitter and a receiver for communicating with said cellular base station, and during said communicating said CS unit receives radio communications only from said cellular base station, wherein said CS unit has a cellular identification within the cellular communications network, wherein said cellular base station communicates using a handshake procedure with said CS unit; a plurality of End User Terminals (EUTs), each said EUT having an EUT receiver which only receives said radio communications from said cellular base station,—said EUTs having the same cellular identification in said cellular network as said CS unit for receiving said radio communications wherein each said EUT has no transmitter for transmitting to the cellular base station; and a Central Control Unit (CCU) operatively attached to but not part of the cellular communications network, wherein said CCU calls said CS unit thereby initiating said radio communications, whereupon said cellular base station performs said handshake procedure solely with said CS unit and not with said EUTs, wherein said handshake procedure is received by said EUT receivers, whereupon completing said handshake procedure, said CCU transmits the data to said CS unit, and thereby broadcasts the data to said EUTs, wherein the data are received as said radio communications by said End User Terminals for displaying at least a portion of the data at said EUTs.