Patent ID: 8060498

Claim:
A system for managing and displaying searchmercials, and associated metadata, comprising: processor means; an administrative interface having means to enter metadata comprising title, description, media URLs, landing pages, address, phone numbers, locational data, IP Address and/or call for action options; the metadata includes information describing the source location of multimedia files associated with a searchmercial, and at least one call to action URL that is landing pages, chat, email, click to call, and/or applications; a searchmercial database, controlled by the processor means having searchmercial video, audio, or media content specifically designed for searchmercials searches; a searchmercials search engine for searching the searchmercial database, and producing a search results list including one or more entries representing searchmercials represented in text, image, audio, video, multimedia, and/or icon data; display means to display the searchmercials; each searchmercial further containing information describing the content of at least one call to action, where a call to action is a URL, a landing page, or a click to call, a click to chat, and/or applications; and means to selectively initiate a call to action; whereby the system produces a list of search results having at least one searchmercial result containing information describing an associated call to action in order to determine if initiating the call to action or using an optional call to action is warranted without leaving the search results screen.