Patent ID: 7152038

Claim:
A reservation server comprising: a retaining section for retaining store information including a reservation-needed service requiring reservation and a reservation information of said reservation-needed service; an alternative event information outputting section for outputting first alternative event information on an event substituting for said reservation-needed service; a receiving section for receiving desired service or desired event information which a user desires, and is transmitted from a user terminal through the communication network; a reservation managing section for selectively reading out said store information retained in said retaining section and said first alternative event information outputted from said alternative event information outputting section on the basis of said desired service or desired event received in said receiving section; and a transmitting section for transmitting, through the communication network to said user terminal, at least one of said store information and said first alternative event information read out in said reservation managing section, wherein said reservation managing section, when receiving a reservation from the user terminal, updates the store information retained in said retaining section, thereby completing the reservation, and wherein said transmitting section, when the reservation is completed by said reservation managing section, transmits, to the user terminal, second alternative event information, which is different from the reservation-needed service and the first alternative event information and is practicable for a user of the user terminal.