Patent ID: 8028036

Claim:
A method of displaying a web page to a user who has in close association therewith a portable triggering device having a unique code stored therein and a unique portable triggering device identification code stored therein, the unique portable triggering device identification code being exclusively associated with that portable triggering device, comprising the steps of: in response to the portable triggering device being within a predetermined proximity of an activation system, the activation system interacting with the portable triggering device causing the unique code from the triggering device to be extracted therefrom through first, activation of the portable triggering device by the activation system and then transmission of the unique code to the activation system, the activation system interfaced with a network and physically separate from the portable triggering device; appending, to the unique code, routing information which defines the location of an intermediary location on the network such that the unique code is transmitted to the intermediary location by the activation system in accordance with the appended routing information; retrieving location information associated with the unique code from a database at the intermediary location, the location information corresponding to a location of the web page on a remote location disposed on the network, wherein the step of retrieving location information is a result of matching the unique code with the location information of the database; in response to retrieving the location information, automatically connecting the activation system to the remote location; and presenting the web page corresponding to the location information of the remote location to the user.