Patent ID: 7536310

Claim:
A method of managing an idea management system comprising: relating a first business organization as a customer of a second business organization independent from the first business organization, said second organization being a service provider of at least the customer; developing computer-readable code by the service provider, the code when executed by a computer allowing the customer to manage the idea management system; providing the code for managing the idea management system to the customer, wherein the service provider is a recipient of ideas submitted by employees of the customer into the idea management system to improve a product or service purveyed by the service provider to at least the customer; stimulating a flow of ideas from the customer through a remuneration or a reward provided by the service provider to employees of the customer for ideas submitted into the idea management; compensating by the service provider the customer for commercializing ideas submitted into the idea management system by the employees of the customer, wherein the method includes generating by the idea management system a multimedia presentation that conveys an animated graphical presentation of one or more scenarios resulting from ideas submitted by the customer to improve the product or service purveyed by the service provider, said multimedia presentation used for evaluating the submitted ideas.