Patent ID: 7953387

Claim:
A method of retrieving an executable software program using a print medium, the executable program being associated with a region on a surface of the print medium, said method comprising the steps of: sensing the print medium using a sensor module of a mobile telecommunications device, the print medium having first coded data in a first format and second coded data in a second format, the first coded data encoding first information and the second coded data encoding second information, at least some of the first information being indicative of a print media identifier, at least some of the second information being indicative of print media identifier and of a two-dimensional coordinate grid, the first format being a linear pattern and the second format being a two-dimensional pattern of tags on a surface of the print medium, each tag identifying the print medium identifier for uniquely identifying the print medium and each tag encoding a two-dimensional coordinate positions; determining, from the sensed second coded data, the print media identifier and a coordinate position of the sensor module relative to the print medium; retrieving, if the determined coordinate position is within the region, the executable program linked to the print medium identifier, said retrieving using the mobile telecommunications device, the determined position and the print media identifier,; and installing the executable program in the mobile telecommunications device.