Patent ID: 7538689

Claim:
A method of providing visual information to motorists on a programmable sign display placed in proximity to a traffic light having the ability to signal a plurality of colors, one of which is red, comprising: receiving, by a managing entity, advertising content to be displayed on the programmable sign display from one or more customers; sending, by the managing entity, programming to the programmable sign display, the programming corresponding to the content provided by the plurality of customers, and the programmable sign display's location requiring authorization from a government entity; and displaying the advertising content on the programmable sign display in response to the programming received by the programmable sign display and in coordination with the color signaled by the traffic light, for viewing by motorists as they direct their attention toward the traffic light, wherein the display of advertising content on the programmable sign display occurs as a result of a first bartered exchange between the managing entity and the customers, and a second bartered exchange between the managing entity and the government entity.