Patent ID: 8556715

Claim:
A system for providing customized content in a video game over a computer network to a plurality of game clients operated by different players, the system comprising: a processor; a network interface for connecting the system to the multiple game clients; a first storage device for storing a library of content that can be selectively delivered to the plurality of game clients during gameplay of the video game; a second storage device storing a program which, when executed by the processor, performs the steps of: receiving information about a first and a second players from their respective game clients; selecting a first content and a second content from the library to be delivered to the first and second game clients, respectively, based on the received information about the respective players, the first content different from the second content; and delivering the selected first and second contents representing a same attribute of the video game via the network interface to the first and second game clients during real-time synchronous gameplay between the two game clients.