Patent ID: 7797454

Claim:
A media data transcoding unit apparatus comprising: a scalable media receiver configured to receive scalable media; a scalable profile data receiver configured to receive scalable profile data, said scalable profile data comprising scalable attribute values for corresponding data segments of said scalable media; a transcoder coupled to said scalable media receiver and said scalable profile data receiver, wherein said transcoder is adapted to transcode said scalable media based, at least in part, on said scalable profile data to generate transcoded media; an encoder coupled to said transcoder, wherein said transcoder is adapted to receive said transcoded media and generate second scalable media based, at least in part, on said transcoded media; and said encoder comprising a scalable profile data generator that generates second scalable profile data based, at least in part, on said transcoded media, said second scalable profile data comprising scalable attribute values for corresponding data segments of said second scalable media.