Patent ID: 7958457

Claim:
A method for automatically selecting at least one element of a set of content items for presentation to a user through a device, comprising: determining a current context of said device, wherein said context has at least one dimension; automatically determining a relevancy value for each element of said set of content items with respect to said current context; automatically generating a probability value for each element of said set of content items from said relevancy values by mapping said relevancy value to an unadjusted probability value, wherein said mapping is a non-linear mapping defined by the equation: Unadjusted Probability Value= e **( A ×(Relevancy Value)+ B )wherein A is a scale value and B is an offset value; probabilistically selecting at least one of said plurality of content items in accordance with each item's probability value; and presenting said at least one selected content item to said user through said device.