Patent ID: 8666792

Claim:
A method for identifying and managing real estate opportunities via a lead handling computer system (LHS), wherein the LHS is in operative communications with a plurality of real estate professionals and a plurality of real estate leads, the method comprising the steps of: receiving lead quality information at the LHS corresponding to a particular real estate lead; applying a predetermined lead quality business rule via the LHS to the received lead quality information to determine a lead quality score for the particular real estate lead; upon determination that the lead quality score for the particular real estate lead satisfies a preexisting lead quality threshold value, receiving location information indicating a current geographic position of the particular real estate lead within a predetermined proximity to one or more real estate properties being offered by a particular real estate professional, the location information being determined based on a current physical position of a mobile device associated with the particular real estate lead; determining via the LHS whether the location information indicating the current geographic position of the particular real estate lead satisfies a predetermined lead urgency business rule corresponding to a real estate opportunity for the particular real estate professional relating to the one or more real estate properties being offered by the particular real estate professional; upon determination that the location information satisfies the predetermined lead urgency business rule corresponding to the real estate opportunity for the particular real estate professional, generating via the LHS an opportunity score for the real estate opportunity based on the location information indicating the current geographic position of the particular real estate lead; transmitting information corresponding to the real estate opportunity for the particular real estate professional from the LHS to a computing device of the particular real estate professional; and presenting in real time the information corresponding to the real estate opportunity on the computing device of the particular real estate professional as part of a dynamically updating live feed of real estate opportunities that are ranked based on a comparison of the generated opportunity score for the real estate opportunity to previous opportunity scores corresponding to previous real estate opportunities of the particular real estate professional for subsequent action by the particular real estate professional.