Patent ID: 7944456

Claim:
A method for optimizing content delivered to a variety of terminal devices, the method comprising the steps of; prior to providing content to a terminal device, creating a plurality of terminal device groups; determining dimensions for each of the terminal device groups, each of the terminal device groups having a terminal device group specific active display area limit; assigning terminal devices to the terminal device groups based on active display areas of the terminal devices; creating, for each of said terminal device groups, a respective different terminal device group specific layout for each page; creating at least one media cell within each said terminal device group specific layout; and determining properties for each said media cell, the properties determining sire limits for the media cell and how the media cell is allowed to adapt within the respective said terminal device group specific layout; and then providing content into each said media cell; controlling visual representation of the content in the media cell with the respective properties of the media cell; and displaying the content at the terminal device as controlled in the controlling step.