Patent ID: 7809653

Claim:
A computer-readable medium having computer-readable instructions stored thereon which, when executed by a computer, cause the computer to perform a method of managing marketing of a plurality of intellectual property assets, the method comprising: determining, through the computer, a plurality of decision makers responsible for an approval decision of a marketing project for at least one of the plurality of intellectual property assets based on decision maker identification data records, the plurality of intellectual property assets comprising patents, trademarks, copyrights, and trade secrets, the plurality of decision-makers comprising a first decision-maker, a second decision-maker, and a third decision-maker; communicating, through the computer, data associated with the marketing project and used in an approval process to the first decision-maker, the data including intellectual property description, market analysis, competitive analysis, financial analysis, and technical resources with regards to the at least one of the plurality of intellectual property assets; receiving, through the computer, a notification of an approval decision from the first decision-maker based on the data; in response to receiving a positive approval decision from the first decision-maker, communicating, through the computer, data associated with the marketing project and used in an approval process to the second decision-maker; receiving, through the computer, a notification of an approval decision from the second decision-maker based on the data; in response to receiving a positive approval decision from the second decision-maker, communicating, through the computer, data associated with the marketing project and used in an approval process to a third decision-maker; receiving, through the computer, a notification of an approval decision from the third decision-maker based on the data; and in response to receiving a positive approval decision from the third decision-maker, generating, through the computer, a report indicating that the marketing project is approved.