Patent ID: 7649689

Claim:
A merchandising or promotional piece comprising: A. a first planar member having a front side and a rear side and comprising generic indicia formed on the front side; B. a translucent, lenticular lens member mounted to the first planar member and forming a portion thereof with said first planar member extending beyond the terminating edges of the lenticular lens; C. a second planar member having a front side and a backside, with the front side affixed to the backside of the first planar member and comprising customized, personalized indicia; D. first indicia formed on the first planar member and positioned in cooperating association with the lenticular lens member; E. second indicia affixed to the front side of the second planar member; F. third indicia formed on the first planar member and positioned in cooperating association with the lenticular lens; and G. a transparent zone formed on the first planar member, interlaced with the first indicia and the third indicia, and positioned in cooperating association with the lenticular lens member for enabling a viewer, observing the merchandising or promotional piece from the front side of the first planar member and through the lenticular lens member, to observe one selected from the group consisting of a first distinct images, a second distinct image, and a third distinct image depending on the angle of view, said first distinct image being the first indicia formed on the first planar member, the second distinct image being the second indicia formed on the second planar member as viewed through the transparent zone of the first planar member, and the third distinct image being the third indicia formed on the first planar member.