Patent ID: 8874086

Claim:
A computer storage memory device storing computer-executable instructions that, when executed by a computer, cause the computer to perform a method comprising: receiving a telephone number corresponding to a destination device that was transmitted because a user scrolled through a list of contacts on a source device and paused on the telephone number corresponding to the destination device for a sufficient amount of time without initiating a communication between the destination device and source device; selecting content based on the telephone number wherein the selected content is selected from a plurality of content that includes visible information and an audible advertisement; and transmitting the selected content to a device affiliated with the destination device or to the source device, wherein the selected content is transmitted for rendering based on a plurality of options that include: the source device pushing the selected content to the device affiliated with the destination device, the computer pushing the selected content to the device affiliated with the destination device, the device affiliated with the destination device pulling the selected content from a remote device, and the source device pulling the selected content.