Patent ID: 7653576

Claim:
A computer implemented method for real time pricing of items, the computer implemented method comprising: responsive to receiving a request to price an item from a mobile client, identifying a physical location of the mobile client to form an identified location; querying by a data processing system a set of information sources for pricing information for the item offered by vendors physically located within a selected distance of the identified location, wherein each vendor sets a vendor-specific price for the item to be provided to the mobile client, and wherein a particular one of the vendors has specified a subset of other ones of the vendors that the particular one of the vendors wants to compete against by offering a lower price for the item than the vendor-specific price set by the other ones of the vendors when the mobile client is physically located in one of the other ones of the vendors when the mobile client performs the querying step; and responsive to receiving a result from querying the set of information sources, sending the result to the mobile client.