Patent ID: 8397259

Claim:
A system in which an interactive television program guide is implemented on user television equipment comprising: means for presenting a program guide screen containing a program listings region with the interactive television program guide, wherein the program listings region includes a first and second area; means for presenting a panel advertisement adjacent to the program listings region; means for displaying an embedded advertisement in the program listings region and at least one program listing in the program listings region, wherein the at least one program listing corresponds to the first area in the program listings region; means for displaying a highlight; means for receiving a user input; in response to receiving the user input, means for determining whether the embedded advertisement or the at least one program listing is highlighted; in response to determining that the embedded advertisement is highlighted, means for navigating the highlight from the embedded advertisement in the program listings region to the panel advertisement; and in response to determining that the at least one program listing is highlighted, means for navigating the highlight from the at least one program listing to the second area in the program listings region.