Patent ID: 7945481

Claim:
A system comprising a server coupled to a network and configured to: receive through the network item information from a seller for listing of an item in an auction process implemented in the server, the item information including a description of the item, wherein the auction process is associated with an end time; receive through the network a first group of one or more bids for the item during a first time period, wherein each of the first group of one or more bids is a proxy bid, wherein the server is configured to set an actual bid on behalf of a highest proxy bid at an increment above a next highest bid; receive through the network a second group of one or more bids for the item during a second time period prior to the end time, wherein the second time period is subsequent to the first time period, wherein each of the second group of one or more bids is an actual bid, wherein the server is configured not to accept a proxy bid during the second time period; and determine at the end time a highest actual bid as a winning bid.