Patent ID: 8700491

Claim:
A computer-implemented method, comprising: identifying, using one or more processors, at least one item offered for sale by a seller m a network-based marketplace, the item associated with a listing and a first set of information describing the listing, based at least on the first set of information, generating, using one or more processors, a second set of information to supplement the first set of information, wherein the second set of information comprises information at least related to the item and further comprises information related to the seller of the item, generating, using one or more processors, one or more multimedia programs, the one or more multimedia programs comprising at least some of the second set of information and including an assembly of video snippets relating to the item and the seller of the item, pushing, using one or more processors, the second set of information and the assembly of video snippets to at least one user of the network-based marketplace; enabling a user to place an auction bid or make an informed purchase decision for the item for sale from the seller and based on the second set of information, and receiving an auction bid or purchase decision from the user.