Patent ID: 7260774

Claim:
Method of enhancing web page delivery, comprising the steps of: distributing URL links across the Internet wherein said URL links include marketing links and search engine search results, said URL links created through a marketing control engine, and wherein said URL links point to said marketing control engine in that humans who click on said URL links over a network are sent to said marketing control engine; redirecting human visitors, who click on said URL links, from said marketing control engine to a web page, in an existing web site, that corresponds to said clicked URL link; logging redirections, of human visitors, for reporting to an online marketer; tracking movements of said human visitors across said existing web site of said online marketer; receiving a request from a requestor, through said marketing control engine, for a web page content for a target web page; identifying the requestor as either a human visitor or a search engine spider by examining a user-agent tag and an IP address of an HTTP request of the requestor, and comparing the user-agent tag and the IP address with requesting agent characteristics; dynamically creating a virtual web page, for said target web page, wherein content of said virtual web page is tailored to a specific search engine to increase search engine rankings for said target web page, and wherein said virtual web page provides linking data designed so that a search engine search result for said target web page contains a URL link that points to said marketing control engine; delivering said virtual web page to said search engine spider; logging visits by search engine spiders, for reporting to said online marketer; analyzing web traffic generated through said marketing control engine.