Patent ID: 7310619

Claim:
A method for initiating an electronic shopping transaction for a user-selectable item presented in an original image on a display screen, comprising: displaying the original image on said display screen and receiving a selection signal for said item from a user; distorting said original image to produce a presentation having a distorted region incorporated within said original image for said item, said distorted region including a magnified region having a magnification for at least a portion of said item to provide said user with detailed information for said item, at least partially surrounded by an at least partially compressed region where said magnification decreases to that of said original image to provide context for said item with respect to said original image, and displaying said presentation on said display screen to replace display of said original image; and, receiving a purchase signal for said item from said user to thereby initiate said electronic shopping transaction; wherein said distorting further includes applying a distortion function to said original image to produce said presentation having said distorted region incorporated therein by displacing said original image onto said distortion function and projecting said displaced original image onto a plane; wherein said applying further includes displaying a graphical user interface (“GUI”) over said distorted region for receiving one or more signals for adjusting said distortion function; and, wherein said distortion function includes a focal region corresponding to said magnified region and having an elevation to provide said magnification upon said projecting onto said plane and a shoulder region corresponding to said compressed region where said elevation decreases to provide said decreasing magnification upon said projecting onto said plane and said GUI includes at least one of: a slide bar icon for adjusting said elevation and hence said magnification; a slide bar icon for adjusting a degree of scooping for said distortion function; a bounding rectangle icon with at least one handle icon for adjusting an extent for said focal region; a bounding rectangle icon with at least one handle icon for adjusting an extent for said shoulder region; a move icon for adjusting a location for said distortion function within said original image; a pickup icon for adjusting a location for an outline of said shoulder region within said original image; and, a fold icon for adjusting a location for said focal region relative to said shoulder region.