Patent ID: 7353270

Claim:
For use with a computer network, a media and advertisement distribution and tracking system, comprising: remote players configured to store media for playback according to corresponding playback rules, wherein said playback rules define a stored and selected subset of playable media at said remote player for playback by an end user, to store advertisements for playback according to corresponding advertising schedules, and to store information corresponding to playback of said media and advertisements in as-run logs, at least one as-run log correlating to an aggregate behavior of a plurality of end users; a media server that distributes said media to said remote players via said computer network according to said corresponding playback rules, wherein said media server adjusts said playback rules based on said as-run logs, wherein said playback rules govern: a) which media is loaded into which remote players, and b) when said media is loaded on said remote players, wherein said corresponding playback rules further include an aspect of media playback history of said plurality of end users for at least one of said remote players; an advertisement server that distributes said advertisements to said remote players via said computer network according to said corresponding advertising schedules; and a tracking subsystem that retrieves said as-run logs from said remote players via said computer network and generates media and advertisement play reports and advertisement billing reports therefrom.