Patent ID: 8248214

Claim:
A system for controlling variations in display lighting based on a product being displayed, the system comprising: a product display area having a controllable color variable light source; a product identification tag sensor disposed proximate the product display area operable to read product identifying information from a product identification tag located on a product in the product display area, wherein the product identification tag sensor is configured to read the product identification tag automatically upon placement of the product in the product display area, and wherein the product identification tag is associated with a specific product type, and said product identification sensor has a sensor output signal representative of the specific product type of the product; and a controller communicably linked to the color variable light source and having a sensor input communicably linked to receive and interpret the sensor output signal, said controller being operable to control the color variable light source to output a color of light responsive to the interpretation of the sensor output signal; wherein the color of the light changes automatically upon placement of the product in the display area.