Patent ID: 8469813

Claim:
A computer-implemented method comprising: presenting advertising content on an electronic display associated with a wagering game machine during a wagering game session, wherein the advertising content is configured to be selectable via a first user input, said wagering game machine operable to respond via one or more processors to the first user input; determining a selection of the advertising content via the first user input during the wagering game session, wherein use of the wagering game machine during the wagering game session is associated with a player account, and wherein a data store is accessible via the player account; detecting a request, via a second user input, to modify appearance of the advertising content; generating a copy of the advertising content, wherein the copy of the advertising content is modified according to the request; and storing the copy of the advertising content in the data store after the generating the copy of the advertising content, wherein the copy of the advertising content- is accessible from the data store via the player account after the wagering game session.