Patent ID: 8804924

Claim:
A telecommunications method using a telecommunication system for enabling delivery of a promotional prompt for a second advertiser, to respondents responding to an advertisement for an item advertised by or on behalf of a first advertiser, comprising: allocating an anonymous contact identifier (ACI) from a pool of ACI's to an item to be advertised by or on behalf of the first advertiser; storing said ACI and associated first advertiser contact details; storing information relating to said item to be advertised for the first advertiser; forwarding said ACI for provision to respondents in association with one or more advertisements for said item; receiving a communication from a respondent to said ACI; providing, in response to receiving the communication from the respondent to the ACI, a promotional prompt for a second advertiser to the respondent that includes contact details for communicating with the second advertiser, the prompt selected in accordance with the stored information relating to the advertised item; and routing or forwarding the communication to said first advertiser using said associated first advertiser contact details.