Patent ID: 8478868

Claim:
A lead management system for managing visitor interaction with a web site to cause customization the web site for a visitor, the lead management system comprising: a progression design comprising a plurality of progression levels and a plurality of level qualifications, the plurality of progression levels comprising a first progression level and a second progression level; one or more servers that implement the progression design, the one or more servers programmed to: gather interaction information from a visitor to the web site, assign the visitor to the first progression level from the plurality of progression levels, evaluate the interaction information to determine the visitor has met a first progression condition for movement from the progression level to the second progression level, move the visitor from the first progression level to the second progression level after complying with the progression condition, and generate a report that conveys movement of a plurality of visitors through the progression condition, wherein the plurality of visitors include the visitor, wherein material on the web site is presented to the visitor while the visitor is in the first progression level, but the material is not presented to the visitor while the visitor is in the second progression level.