Patent ID: 7212180

Claim:
A method of driving a liquid crystal display device of in-plane-switching mode for applying an electric field substantially parallel to a substrate surface, including a pair of substrates, a liquid crystal layer placed between the pair of substrates, a plurality of gate lines placed above one of the pair of substrates, a plurality of source lines placed to cross the gate lines with an insulative layer interposed therebetween, a switching element placed in a near proximity to a crossing point of the gate lines and the source lines, and a pixel electrode connected to the source lines through the switching element, to which a signal voltage required for image display is supplied by the source line through the switching element, comprising: a step of setting an average value of the signal voltage in such a way that an average value of a positive polarity voltage and a negative polarity voltage of the pixel electrode varies with a grayscale to be displayed, and a step of inputting the average value of the signal voltage to the pixel electrode.