Patent ID: 8229784

Claim:
A method comprising: analyzing, by a computer-based system for targeted marketing, spend records of a plurality of transaction account holders who convert to an upgraded transaction account product in response to completing a purchase to identify a merchant that is visited by the transaction account holders; determining, by the computer-based system, that the merchant is a potential premium merchant based on the analyzing and a determined take rate for the merchant; identifying, by the computer-based system, an industry group associated with the potential premium merchant; analyzing, by the computer-based system, spend records of a plurality of transaction account holders to identify a potential converter having a pattern of spending that corresponds to a typical pattern of spending within the industry group, wherein a typical pattern of spending comprises a pattern of spending that is shared by at least a portion of the transaction account holders who convert to an upgraded transaction account product; identifying, by the computer-based system, the potential converter based on the analyzing the spend records targeting, by the computer-based system, customized marketing about an upgraded transaction account product to the potential converter in response to the identifying the potential converter, wherein the customized marketing is based at least partially on the typical pattern of spending within the industry group.