Patent ID: 7401731

Claim:
A computer implemented method for implementing a mechanism with multiple customized relationships, the method comprising the steps of: identifying one or more customized rules for an access mechanism associated with a customer; establishing a plurality of accounts for the customer wherein the plurality of accounts comprise different accounts with different account characteristics; invoking one of the plurality of accounts for a transaction through the access mechanism, based at least in part on the one or more customized rules; providing a personalized incentive to the customer based at least in part on customer behavior; and adjusting the at least one of the plurality of accounts based at least in part on customer behavior; wherein the plurality of accounts share at least one funding account; wherein the one or more customized rules comprise (1) one or more priority rules that define which account of the plurality of accounts applies to the transaction; (2) one or more payment rules that define how payments are made for at least one of the plurality of accounts; and (3) one or more funding rules that define one or more funding sources from which funds are drawn for the at least one funding account; and wherein at least two or more of the plurality of accounts share one or more benefits with each other.