Patent ID: 8340983

Claim:
A computer implemented method of furnishing a real-time, on-line quote for an insurance product for a customer by an insurance company, comprising: presenting to the customer, by an on-line quote system application providing computer executable instructions executed by a computer, an assistance feature comprising a coverage limit choices feature; receiving from the customer at a computing device basic customer information by the on-line quote system application via an on-line quote system web server, wherein said basic customer information comprises background information about the customer and information about an item to be insured, and wherein the customer is not required to be an existing customer having a current insurance policy with the insurance company; determining, by the on-line quote system application, coverage limit choices based on the basic customer information received from the customer; presenting, by the on-line quote system application, the coverage limit choices to the customer, wherein the coverage limit choices comprise two or more coverage limit choices for at least one insurance coverage; receiving, by the on-line quote system application, coverage choices from the customer, wherein the coverage choices comprise at least one coverage limit selection; receiving rating information for the customer from a rating engine by the on-line quote system application responsive to the basic customer information received from the customer; determining, by the on-line quote system application, a quote for the customer for said coverage choices responsive to the basic customer information received from the customer, the at least one coverage limit selection, underwriting information, and the rating information received from the rating engine; and transmitting the quote to the customer by the on-line quote system application via the on-line quote system web server.