Patent ID: 8452779

Claim:
A computer-implemented method, the method comprising: performing, using one or more processors, initiating a plurality of document delivery transactions with respect to a plurality of intended document recipients, wherein the initiating comprises sending to each of the plurality of intended document recipients a respective one of a plurality of unique URLs for requesting delivery of one or more documents designated with respect to a respective document delivery transaction, and each of the plurality of URLs is uniquely identified with a respective one of the plurality of intended document recipients, such that, for a particular intended document recipient, a respective one of the plurality of unique URLs sent to the particular intended document recipient is distinguishable from a respective one of the plurality of unique URLs sent to any other intended document recipient; in response to actuations of respective ones of the plurality of unique URLs, delivering the one or more documents designated with respect to the respective document delivery transaction from a centralized document repository; recording analytic measures with respect to the delivering the one or more documents, wherein the analytic measures comprise a measure of actuations of each of the plurality of URLs, and the recording analytic measures comprises recording information with respect to respective delivery confirmations of the plurality of documents subsequent to actuations of the plurality of URLs, identifying a plurality of transaction conversions as resulting from actuations of respective ones of the plurality of URLs, calculating respective conversion efficiencies as ratios of the transaction conversions to actuations of respective ones of the plurality of URLs, and ranking the one or more documents with respect to respective conversion efficiencies; identifying a target for a subsequent communication based on the ranking.