Patent ID: 8332885

Claim:
A method comprising the steps of: obtaining, by an operator of a content network, from an external programming source, a digital video program, said program including: (i) at least one broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message, of a different type than said broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one time-shifted advertisement; said operator of said content network broadcasting said program with at least one broadcast advertisement in accordance with said at least one broadcast segmentation message, while ignoring said at least one time-shifted segmentation message; and said operator of said content network making said program available to a subscriber at a time after said broadcasting, with at least one time-shifted advertisement in accordance with said at least one time-shifted segmentation message, while ignoring said at least one broadcast segmentation message.