Patent ID: 8702893

Claim:
A method of processing gift cards, comprising: applying information that is not specific to or associated with an individual on a storage mechanism of a gift card, directly printing information on a back surface of the gift card using ultra-violet curable ink, the printed information is not specific to or associated with an individual and corresponds to the information applied on the storage mechanism, and after printing affixing the gift card to a carrier that is suitable for point-of-purchase display with the back surface facing the carrier, wherein the application of the information, the printing of the information, and the affixing are performed in an in-line process along a generally straight, continuous mechanical transport path of the gift card; and reading the information applied on the storage mechanism and reading the information printed on the back surface of the gift card, and diverting the carrier and the gift card mounted thereon if the information read from the storage mechanism or the printed information read from the back surface of the gift card does not correspond to information in a database.