Patent ID: 6879963

Claim:
A method for purchasing items available for electronic delivery in a network, comprised of a fulfillment system configured to broadcast messages to consumers without the consumers initiating the broadcast, the broadcast messages identifying purchasable items available for electronic delivery by the consumers interacting with the broadcast messages and a set of first remote devices configured to receive the broadcast messages, enabling the consumers to view information about the purchasable items and to select the purchasable items, wherein the fulfillment system receives instructions identifying the selected purchasable items and delivers the selected purchasable items to the consumers electronically, the method comprising the steps of: receiving at each first remote device a message broadcast from the fulfillment system without the consumer initiating the broadcast, the broadcast message identifying a purchasable item available for electronic delivery by said consumer interacting with the broadcast message, wherein the broadcast message is transmitted from the fulfillment system to the first remote devices using a first transmission type medium; presenting information about the selected purchasable item identified in the broadcast message to the consumer; receiving at a particular one of the first remote devices associated with one of the consumers an instruction generated by the consumer's interaction with the broadcast message, wherein the instruction indicates the consumer's request to deliver the item electronically to a second client device; transmitting information from the particular first remote device to the fulfillment system, wherein the transmitted information reflects the received instruction; and delivering, by the fulfillment system to the second client device associated with the consumer associated with the particular first remote device at which the instruction was received, the item requested for purchase by the consumer using a second transmission type medium to deliver the requested item electronically, wherein the second transmission type medium is different from the first transmission type medium used for the broadcast message.