Patent ID: 8733997

Claim:
A display apparatus comprising: a housing formed with a front opening; a display unit disposed in said housing, and including a light-transmissive front display screen exposed through said front opening, and a light-transmissive rear screen disposed spacedly parallel to said front display screen, and operable to have a first light transmittance, and a second light transmittance higher than the first light transmittance; and a lighting unit disposed in said housing for illuminating said display unit, wherein: said housing includes a front wall with said front opening, a rear wall, and a surrounding wall interconnecting said front and rear walls and cooperating with said front and rear walls to define an inner receiving space thereamong; said inner receiving space includes a front space portion for receiving said display unit therein, and a rear space portion adapted for receiving at least one sample of merchandise to be exhibited; said front display screen is divided into a first screen portion and a second screen portion; said rear screen is divided into first and second screen portions corresponding respectively to said first and second screen portions of said front display screen; and said display apparatus further comprises a control unit connected electrically to said display unit and configured to control said display unit to switch between a first display state, where said whole front display screen is controlled by said control unit to display image information and where said whole rear screen is controlled by said control unit to have the first light transmittance, and a second display state, where only said first screen portion of said front display screen is controlled by said control unit to display image information associated with the sample of merchandise and where said first and second screen portions of said rear screen are controlled by said control unit to have the first and second light transmittances, respectively, such that the sample of merchandise received in said rear space portion of said inner receiving space in said housing is visible through said second screen portion of said front display screen and said second screen portion of said rear screen.