Patent ID: 8732757

Claim:
A method for causing advertisements to be displayed comprising: receiving a plurality of user commands, wherein: a first of the plurality of user commands for performing a first type of interaction associated with a first media asset; a second of the plurality of user commands for performing a second type of interaction associated with a second media asset; and the first type of interaction is different from the second type of interaction; storing a history of user interactions, wherein the stored history of user interactions comprises information related to the plurality of user commands, and wherein the information indicates: for the first user command, the first type of interaction; and for the second user command, the second type of interaction; selecting, from a plurality of advertisements stored in an advertisement library, an advertisement that a user is likely to be interested in based on the stored history of user interactions; retrieving the selected advertisement from the advertisement library; and causing the retrieved advertisement to be displayed simultaneously with media guidance information.