Patent ID: 8850315

Claim:
A method of determining informative materials for superimposition on a user interface of an online application, the method comprising: at a server system with one or more processors and memory: providing the user interface to the client device for presentation to a respective user, the user interface including a plurality of displayed user interface objects for initiating performance of corresponding functions of the online application; obtaining, from a database, a user profile corresponding to the respective user, wherein the user profile includes one or more performance metrics of the respective user; determining whether to provide the informative materials to the client device for superimposition on the user interface based at least in part on the user profile corresponding to the respective user, wherein the informative materials are distinct from the user interface; in accordance with a determination that the respective portion of the informative materials is to be superimposed on the user interface: determining a respective portion of the informative materials to be provided to the client device based at least in part on the one or more performance metrics of the respective user; and providing the respective portion of the informative materials to a client device for presentation to the respective user, including: providing media content to a client device for presentation to the respective user, wherein the media content is overlaid on the user interface; and providing a focus indicator to a client device for presentation to the respective user, wherein the focus indicator is distinct and separate from the media content, the focus indicator is configured to draw the respective user's attention to one or more user interface objects of the user interface in coordination with the media content, and the focus indicator is overlaid on the user interface; and responding to user interaction with any of the plurality of displayed user interface objects by performing corresponding functions of the online application; wherein the respective portion of the informative materials comprises the media content and focus indicator provided for presentation to the user.