Patent ID: 7925739

Claim:
A system for policy-based advertising, comprising: a server, communicatively linked to a user computer over a network, including a digital rights management system; and a database communicatively linked to the server, the database storing advertising content and commercial content, the advertising content and the commercial content being managed by the digital rights management system, the server: providing the advertising content to the user computer over the network, providing to the user computer over the network one or more usage conditions for the advertising content to be enforced by the digital rights management system, the one or more usage conditions including a predetermined time period for displaying the advertising content on the user computer, receiving from the user computer metering data reflecting a time period that the advertising content was displayed on the user computer, and determining, by the digital rights management system, whether one or more of the advertising policy usage conditions for the advertising content have been met based on the received metering data, and delivering, to the user computer, a license for the commercial content when the one or more usage conditions for the advertising content are determined to have been met.