Patent ID: 8211531

Claim:
A security element for a document of value, right, or or identity, for a security label or for a good, said security element comprising a substrate, which contains indicia in or on a surface of the substrate, and on at least part of the said surface of the substrate, a coating layer comprising pigment flakes in a cured, transparent binder, wherein said pigment flakes in said coating layer are absorbing in at least part of the visible spectrum, and are locally oriented such as to give visibility to the underlying indicia along at least one specific direction of observation and the underlying indicia cannot be seen along at least another direction of observation, and wherein the orientation of the pigment flakes in said cured, transparent binder does not itself comprise or reflect said indicia which are present in or on the surface of said substrate, and wherein said pigment flakes are optically variable pigment flakes having magnetic properties which can be oriented by magnetic means, and wherein said cured, transparent binder is formed from a UV- or electron beam curing ink.