Patent ID: 8898250

Claim:
A method for providing matched content, the method including: identifying a first user device associated with a first set of content, wherein said first user device is an electronic device adapted for communication with other electronic devices, wherein said first set of content is distinguishable from an identifier associated with said first user device; identifying a second user device associated with a second set of content, wherein said second user device is an electronic device adapted for communication with other electronic devices, wherein said second set of content is distinguishable from an identifier associated with said second user device; and in response to a determination that said first and second user devices are geographically proximate to one another, providing matched content to at least one of said first and second user devices, wherein said matched content is based at least in part on said first set of content, said second set of content, and a shared or complementary interest associated with said first and second user devices, wherein said interest was previously expressed by a user of said first or second user device, and wherein the bounds of geographic proximity are limited by capabilities of said first and second user devices.