Patent ID: 7169113

Claim:
A method for displaying, collecting and evaluating viewer reactions to a display object comprising a plurality of elements, for the purposes of a decision maker's evaluation of the display object, the method comprising the steps of: displaying an undivided display object on a display screen for a predetermined time of between approximately ¼ second and 4 seconds to at least one viewer for the purposes of collecting viewer reactions to the display object; removing the undivided display object from view of the at least one viewer; collecting cognitive viewer reactions to at least one element of the display object after the at least one viewer has viewed the undivided display object; dividing the display object into a plurality of spatial regions, such spatial regions being mapped to the display object, after the step of displaying the display object to at least one viewer; correlating the previously collected viewer reactions with the spatial regions of the display object; image processing, using a computer or other processor, the previously collected viewer reactions corresponding to each spatial region; displaying to the decision maker, and not the at least one viewer, the display object with at least one characteristic based on the viewer reactions corresponding to each spatial region.