Patent ID: 8825022

Claim:
A method of providing content to a communications device, wherein a user uses the communications device to receive data via a communications network, and the communications network has selected information about the user, the method comprising: the communications network receiving a first content portion from a content provider and sending the first content portion to the communications device; and the communications network sending a second content portion to the communications device, and wherein said second content portion is customized for the user of the communications device based on the selected information about the user that the communications network has; and wherein: the communications network sending a second content portion to the communications device includes: the communications network using the selected information about the user to customize the second content portion for the user, and sending the customized second content portion to the communications device; and the communications network receiving the second content portion from the content provider before the second content portion is customized for the user; and the content provider is not given the selected information for a given period of time.