Patent ID: 7827074

Claim:
A method comprising: (a) communicating a video to a viewer, wherein products or services are placed within the video and are selectable by the viewer for obtaining further information or for purchasing, wherein said communicating a video to a viewer is performed by at least one electronic processor; (b) presenting in the video an icon indicative of the fact that a product or service viewable in the video is available for purchase, wherein said presenting in the video an icon indicative of the fact that a product or service viewable in the video is available for purchase is performed by at least one electronic processor; (c) receiving an input indicative of a particular product or service being selected by the viewer, wherein said receiving an input indicative of a particular product or service being selected by the viewer is performed by at least one electronic processor; (d) in response to said receipt of said input indicative of a particular product or service being selected by the viewer, linking said viewer with a virtual catalog entry for the selected particular product or service, wherein said communicating for display a virtual catalog entry for the selected particular product or service is performed by at least one electronic processor; and (e) collecting a fee from a party associated with the placed product or service, wherein said fee is based on a bid received in an auction for the right to present the product or service being selected in said video.