Patent ID: 8868331

Claim:
A navigation apparatus comprising: a display unit, a detection unit that detects a current vehicle position and a traveling direction of a vehicle; a storage that stores roadmap data for displaying a roadmap together with each of road names; and a display control unit that controls the display unit for displaying the roadmap with a vehicle icon that represents the current vehicle position and the travel direction of the vehicle by reading roadmap data from the storage based on the current vehicle position, wherein the display control unit controls the display unit to display a portion of the roadmap that includes a proximity of the current vehicle position, the display control unit controls the display unit to display a road name of a cross road that crosses a to-be-traveled road by the vehicle at a position adjacent to the cross road along the to-be-traveled road, the display control unit displays the road name of each of roads that are included in the roadmap to be displayed on the display unit, the display control unit prioritizes a display of the road names of the cross roads by determining display positions of the road names of other roads in a manner that does not interfere with the prioritized road names of the cross roads, the roadmap data stored in the storage includes address names and facility names, the display control unit displays the address names and the facility names in an area of the roadmap to be displayed in a same window as the roadmap on the display unit, a priority of displaying the address names and the facility names is configured to be lower than a priority of the displaying the road names of the cross roads, and the priority of displaying the address names and the facility names is configured to be higher than a priority of the displaying the road names of the other roads.