Patent ID: 8605640

Claim:
A method implemented by one or more devices, the method comprising: maintaining, by the one or more devices, subscription information relating to: subscribers that have subscribed to receive a series of content items that are made available on a recurring basis, and an availability of the series of content items; determining, by the one or more devices, whether the subscription information indicates that a next content item, in the series of content items, is available; determining, by the one or more devices and when the next content item is determined to be available, whether a base station in a cellular network has attached mobile devices, associated with subscribers, that have subscribed to the next content item; determining, by the one or more devices, whether a quantity of mobile devices, that are attached to the base station and that are associated with the subscribers that have subscribed to the next content item, is above a threshold; transmitting, when it is determined that the quantity of mobile devices is above the threshold, the next content item to the quantity of mobile devices as a multicast transmission over a radio interface associated with the base station; and delaying, by the one or more devices, an initiation of transmission of the next content item, to the mobile devices, when it is determined that the quantity of subscribers is not above the threshold.