Patent ID: 8533753

Claim:
A method for advertising in video productions, the method comprising: transmitting, from one or more servers, a video production to a video player, the transmitted video production associated with at least one pre-defined cue point and containing one or more products or services; transmitting an interactive advertising feature separate from the video production, from the one or more servers, the interactive advertising feature directly relating to the one or more products or services and including a selection enabled portion that allows a viewer of the video player to interactively retrieve further information about the one or more products or services; wherein the video player is configured to display the video production; wherein the video player is configured upon a triggering of the at least one pre-defined cue point to initiate the display of the interactive advertising feature, and wherein the interactive advertising feature is configured to allow a user to retrieve further information not previously displayed about the one or more products or services, at least some of the further information configured to be displayed as an overlay over the video production adjacent at least one edge of the displayable area of the video production without regard to a location or presence of the one or more products or services displayed within the video portion.