Patent ID: 7590568

Claim:
A system in a computer networked environment for generating monitoring information about a display of content, comprising: a first content provider site that stores a first content file, wherein the first content file is associated with a first computer readable display instruction which, when executed, causes display of content associated with the first content file, and a computer readable request instruction which, when executed, causes a request for a second content file; and a second content provider site that stores the second content file, wherein the second content file is associated with a second computer readable display instruction which, when executed, causes display of content associated with the second content file with the content associated with the first content file, and the second content file is associated with at least one computer readable monitoring instruction which, when executed, causes generation of monitoring information indicating the display of the content associated with the second content file has occurred; and a content display site to receive the first content file from the first content provider site, to request the second content file from the second content provider site upon executing the computer readable request instruction, to display the content associated with the first content file and the content associated with the second content file substantially simultaneously on a same display upon executing the first and second computer display instructions, wherein the content display site executes the at least one computer readable monitoring instruction when the second content file is accessed, thereby causing monitoring information indicating the display of the content associated with the second content file has occurred to be transmitted to a remote site which is different from the first and second content provider sites and which did not transfer the content file from the content provider to the content display site.