Patent ID: 8230324

Claim:
A computer-implemented method of receiving information describing advertisements supported by a publication, the method comprising: receiving one or more parameters defining a publication, wherein the one or more parameters include one or more of a format, a number of columns, a height and a width; presenting, to a publisher, an advertisement inventory table corresponding to the publication, wherein the advertisement inventory table is generated in accordance with the one or more received parameters; receiving, from the publisher, input for the advertisement inventory table identifying parameters of advertisements that are acceptable for presentation in the publication, wherein receiving input for the advertisement inventory table comprises receiving input specifying a number of columns of the at least one advertisement that is acceptable for presentation in the publication; storing, in the advertisement inventory table, information specifying the parameters of the advertisements that are acceptable for presentation in the publication; and providing, to an advertiser, the advertisement inventory table specifying the parameters of the advertisements that are acceptable for presentation in the publication.