Patent ID: 8624827

Claim:
A display device including a backlight portion that has light sources and a display portion that is provided with a plurality of pixels and displays information using illumination light from the backlight portion, comprising: a plurality of display areas that are provided in the display portion; a plurality of illumination areas that are set in the backlight portion and that respectively allow light from the light sources to be incident upon the plurality of display areas; and a controller that, drives and controls the backlight portion and the display portion using an input image signal, sets a lighting period indicating the length of each light source on time, and sets a reference point indicating a time from which a lighting of each light source is obtained based on the lighting period; wherein the backlight portion is provided, the illumination area, with light sources of a plurality of colors respectively emitting light of the plurality of colors that are mixable into a white color, the light sources of the plurality of colors are switched on sequentially in an order in a frame period of information to be displayed on the display portion, and in the light sources of the plurality of colors, the reference point of start of lighting of the light source to be switched on lastly in the frame period is set so as to coincide with a beginning point of the lighting period of the light source to be switched on lastly, and the reference point of start of lighting of the light source to be switched on firstly in the frame period is set so as to coincide with an end point of the lighting period of the light source to be switched on firstly.