Patent ID: 7643677

Claim:
An image display apparatus, comprising: a plurality of pixels; a signal processing circuit; and a control circuit, wherein: each of the plurality of pixels comprises subsidiary pixels corresponding to four or more primary colors; the plurality of pixels are arranged such that subsidiary pixels corresponding to a same color are arranged in a first direction; the signal processing circuit performs a signal processing to output a signal for designating intensity of each subsidiary pixels constituting a pixel, based on an input signal for designating a color to be displayed in the pixel; the control circuit selects a condition for the signal processing to output a signal for designating intensity of each of subsidiary pixels constituting a first pixel, such that subsidiary pixels constituting the first pixel except for a subsidiary pixel which corresponds to a specific color is used; and the control circuit further selects a condition for the signal processing to output a signal for designating intensity of each subsidiary pixels constituting a second pixel adjacent to the first pixel in the first direction, such that, among the subsidiary pixels constituting the second pixel, a subsidiary pixel which corresponds to a specific color is used.