Patent ID: 8537081

Claim:
A display apparatus comprising: a pixel array including a plurality of pixels, each pixel including: a light emitting unit, a drive element for controlling supply of a current to said light emitting unit, and a switching element for controlling said drive element according to an image signal; a data signal drive circuit for receiving image data for each frame period and outputting said image signal to said pixel array based on said image data, said each frame period being provided for displaying one screen of said image data; a scanning signal drive circuit for outputting a scanning signal to said pixel array, said scanning signal being for controlling a timing at which said switching element receives said image signal; a current source for, through said drive element, outputting said current supplied to said light emitting unit; and a control circuit for increasing a light emission time period within said each frame period with increasing gray scale number, and increasing a voltage applied to said light emitting unit continuously by reducing a cathode side potential of the light emitting unit continuously starting at an end of a light emission time period corresponding to a predetermined gray scale number within said each frame period, in order to increase peak luminance, wherein each frame period includes said light emission time period and a non-light emission time period after said light emission time period.