Patent ID: 8504441

Claim:
A system for enabling content sites to outsource the generation of behavior-based content, the system comprising: a computer system that comprises one or more computers that implement a service for generating behavior-based content for each of a plurality of network-accessible content sites, the computer system programmed via service code to implement: an event reporting interface that enables each of the sites to report events to the service, including item viewing events in which a site user selects an item for viewing and item purchase events in which a site user purchases an item; a data repository that stores event data descriptive of the events reported by the sites, including the item viewing events and item purchase events; an association mining system that analyzes the reported events on a site-by-site basis, and, based thereon, generates site-specific datasets the that map items to related items, said site-specific datasets including, for at least a first site of the plurality of sites, a dataset that maps items to related items based on observed tendencies of users who view particular items to purchase particular items, said dataset based on a combined analysis of item viewing events and item purchase events; and a data retrieval interface that enables the sites to selectively retrieve item relationship information from the respective datasets generated by the association mining system.