Patent ID: 8027875

Claim:
A method for measuring the effectiveness of direct advertising, comprising steps of: manufacturing by a provider for a vendor resealable packages of useful liquid bearing at least one website address and identifier, and recording said address, identifier and other data derived from said manufacturing process in a provider held database; supplying said vendor with said packages for advertising purposes, and recording data derived from said supplying in said database; distributing of said packages in a population including at least one buyer capable of purchasing a produce or service, and recording at least one said package identifier and other data derived from said distribution in said database; accessing a website at said address by said buyer possessing at least one of said packages from which said address prompts or facilitates said access, and obtaining from said buyer at least a name, identification code, email address or said identifier, and recording such data derived from such access in said database; and, analyzing by provider said database and reporting analysis to said vendor so as to provide a means for measuring the effectiveness of at least one advertising strategy derived from the manufacture, distribution, and website access associated with said packages.