Patent ID: 8489527

Claim:
A recommendation system operatively coupled to a network accessible source of indexed content objects and a viewer system, the recommendation system capable of modeling buyer/purchaser psychology, the recommendation system comprising: A) a neuropsychological modeling engine operatively coupled to the network accessible source of indexed content objects; B) a behavior modeler operatively coupled to the viewer system; C) a ranking application operatively coupled to the neuropsychological modeling engine; D) a first memory operatively coupled to the ranking application, the neuropsychological modeling engine, and the behavior modeler for storing a plurality of viewer models; E) a second memory operatively coupled to the ranking application, the neuropsychological modeling engine, and the behavior modeler for storing a plurality of channel models and rankings of content objects relative to a channel model; wherein the neuropsychological modeling engine is configured to: i) generate a fear vector value having magnitude and direction parameters associated therewith and representing a viewer's fear to select or purchase a content object received from the source of indexed content objects, ii) generate a desire vector value having magnitude and direction parameters associated therewith and representing the viewer's desire to select or purchase the content object, iii) derive, from the desire vector value and the fear vector value, an emotion vector value having magnitude and direction parameters associated therewith, iv) compare metadata associated with the content object to metadata associated with a viewer model and at least one viewer channel associated with the viewer, and v) determine if the received content object is eligible for ranking amongst other content objects associated with the viewer channel in accordance with a viewer's emotional motivation to select the content object; and F) a model of psychology space stored in memory and accessible by the neuropsychological modeling engine, said model comprising a representation of a brain cortex having a plurality of emotions associated with portions thereof; wherein the emotion vector value as mapped relative to the psychology space model represents the viewer's mood and emotional motivation to select the content object.