Patent ID: 8769558

Claim:
A method for analyzing episodic media consumption, the method comprising: receiving an episodic media file at a client device communicatively coupled to a server hosting the episodic media file, wherein a set of advertisements is inserted in the episodic media file, each advertisement in the set inserted at a different insertion location in the episodic media file, and wherein the client device subsequently goes off-line; executing instructions stored in memory of the client device to: allow for the consumption of at least part of the episodic media file at the client device when the client device is off-line, wherein a duration of the consumed part of the episodic media file is indicated by a playback log; determine which advertisements in the set were consumed off-line based on the duration of the consumed part of the episodic media file indicated by the playback log and the different insertion locations within the episodic media file; cache the information to be sent when the client device returns to an on-line state; and determine that the client device has returned to an on-line state; transmitting a recommendation that a third-party acquire the episodic media via a social media application executing at or accessible to the client device; and reporting statistics related to the off-line consumption of the received episodic media, advertisements determined to have been consumed off-line, and the recommendation as to third-party acquisition of the episodic media to the publisher of the episodic media.