Patent ID: 8468099

Claim:
A method for managing and marketing digital media content supplied by media content suppliers to consumers, the method comprising: providing the media content suppliers direct access to a digital media content service platform for permitting the media content suppliers to supply video content to the digital media content service platform by electronic transmission; storing the video content supplied by the media content suppliers on the digital media content service platform; combining the video content with metadata to create a media content offering for use by the consumers; including advertising information with the video content and the metadata of the media content offering, the advertising information associating at least one advertisement with the video content; permitting the media content suppliers to supply business rules to the digital media content service platform, at least one of the business rules governing distribution of the video content to a specified geographic location; offering the media content offering to the consumers in accordance with the business rules supplied by the media content suppliers to deliver the video content over at least two different client platforms including a set top box and a wireless cellular phone, the media content offering being associated with a localized market, the offering of the media content offering to the consumers including determining whether a consumer making a request for a selected media content offering is permitted to use the selected media content offering, and issuing a license to the consumer making the request upon a determination that the consumer is permitted to use the selected media content offering; grouping the consumers into a grouping of consumers according to a geographic location shared by the consumers; and delivering the media content offering associated with the localized market to the grouping of consumers if the shared geographic location corresponds to the specified geographic location in the at least one of the business rules.