Patent ID: 8363636

Claim:
A method of enabling access to digital media items through one or more theme-based channels over a communications network, the method comprising: obtaining a pool of digital media items of potential interest to a community of users that access a theme-based channel, the pool of digital media items including a first digital media item and a second digital media item; receiving, over the communications network, requests from a first individual recipient and a second individual recipient to access the theme-based channel; providing, as the first individual recipient is accessing the theme-based channel, the first individual recipient with the first digital media item, the first digital media item being provided to the first individual recipient in response to a determination that the first digital media item is more responsive to a predicted interest of the first individual recipient than the second digital media item; providing, as the second individual recipient is accessing the theme-based channel, the second individual recipient with the second digital media item; and replacing one or more of the digital media items in the pool, based on a determination that the one or more digital media items are not responsive to a predicted interest of the community of users.