Patent ID: 8438060

Claim:
A system for dynamically determining modifications for online experiences based on an objective associated with sales of a product, the system comprising: data storage to store online behavior data and offline sales data used to determine a smallest geo-location parameter of statistical significance; a dynamic regioning module executed by a processor to determine online behavior of users, wherein the online behavior is related to the product, determine granularities of a geo-location parameter for the on-line behavior of users, determine a smallest granularity of the granularities of the geo-location parameter, determine whether the smallest granularity is statistically significant for estimating an impact of the online behavior on offline sales of the product based on the online behavior data and the offline sales data and one or more parameters associated with the online behavior and offline sales, in response to a determination that the smallest granularity is statistically significant, use the smallest granularity as the smallest geo-location parameter, and in response to a determination that the smallest granularity is not statistically significant, repeatedly determine whether a next higher granularity of the granularities is statistically significant until a granularity of statistical significance is determined, and select the statistically significant granularity as the smallest geo-location parameter; a catchment zone determination module, executed by the processor, to determine a catchment zone, wherein the catchment zone is a geographic area that is targeted based on the objective, and the catchment zone determination module is operable to modify the catchment zone based on the smallest geo-location parameter; and an online modifications module, executed by the processor, to determine one or more modifications to the online user experience for the catchment zone to achieve the objective.