Patent ID: 8265960

Claim:
A disease state progression marketing system configured to transmit healthcare product marketing information to a web-enabled computing device based on a presumed disease state of a customer, the system comprising: a program memory; a processor; and a pharmacy database including: a disease state progression table including one or more disease records, each disease record including a disease having a plurality of disease states, each disease state including a plurality of disease state symptoms presumptive of at least one disease state; a healthcare product table including marketing data and a marketing data tag corresponding to the marketing data, the marketing data including multimedia information to market a healthcare product to the customer, the marketing data tag including one or more elements describing a relationship between the marketing data and a disease state or at least one disease state symptom; a plurality of customer records, at least a portion of the plurality of customer records including health history data, the health history data corresponding to one or more health history symptoms presumptive of at least one disease including at least one disease state; wherein the program memory includes a disease state progression marketing engine including instructions that are executable by the processor to: compare a customer health history to the disease state progression table; determine a disease, a disease state, and a disease symptom for a customer based on the comparison of the health history to the disease state progression table; determine a plurality of marketing data tags including at least the determined disease and disease state; match the determined marketing data tags to the marketing data, wherein the matched marketing data includes multimedia information to market a healthcare product to the customer to treat disease symptoms for one or more of the determined disease and disease state; and transmit the marketing data corresponding to the matched marketing data tags to the web-enabled computing device.