Patent ID: 8099114

Claim:
A method for routing a message via a network, said method comprising: receiving said message comprising a personal short code (PSC) defined by a subscriber, said PSC associated with an action, wherein said action relates to at least one of a network service or a distribution, and wherein said network service is associated with a predetermined network short code, and wherein said distribution is associated with a distribution list; determining that said PSC is indicative of said network service or said distribution; when said PSC is determined to be indicative of said network service: translating said PSC to said predetermined network short code; transforming said message by replacing said PSC in said message with said predetermined network short code; and routing via said network said transformed message, said transformed message being indicative of said network service; and when said PSC is determined to be indicative of said distribution: mapping said PSC to said distribution list; and routing via said network a portion of said message to each destination of said distribution list.