Patent ID: 8607271

Claim:
An apparatus comprising: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, receive data associated with a broadcast event, the data including an interaction template element associated with a pre-configured message template, the pre-configured message template being associated with an interaction service of the event; assemble the data into an electronic service guide fragment associated with the event, the electronic service guide fragment having metadata relating to displaying a list of options of interaction service offerings for a subscriber; map and embed the interaction template element into the metadata of the electronic service guide fragment; determine to deliver the electronic service guide fragment embedded with the interaction template element via one broadcast channel; and receive, in response to the delivery of the electronic service guide fragment, a pre-configured message that includes subscriber selection of one of the options, wherein the pre-configured message is generated based upon the pre-configured message template either during or after the event, wherein the interaction template element comprises at least one attribute associated with the pre-configured message template, the at least one attribute indicating an e-mail recipient that is a participant in the broadcast event and a subject header for requesting the interaction service of the event to send an e-mail to the participant after the e-mail is displayed to the subscriber.