Patent ID: 7776346

Claim:
Personal product liquid cleaners composition comprising: (1) 1% to 99% by wt. of a surfactant material selected from the group consisting of anionic, nonionic, amphoteric, cationic surfactants and mixtures thereof; and (2) 0.1 to 90% by wt. of a structured benefit agent vehicle composition consisting essentially of: (a) 50 to 99.9% by wt. of structured benefit agent composition of one or more hydrophobic benefit agents wherein said benefit agents are selected from the group consisting of silicone oils, fats and oils, waxes, hydrophobic plant extracts, hydrocarbons, higher fatty acids, higher alcohols, esters, essential oils, lipids, vitamins, sunscreens, phospholipids particles, anti-aging agents, wrinkle-reducing agents, skin whitening agents, anti-acne agents, sebum reduction agents, fragrance molecules, and mixtures thereof; and (b) 0.1 to 50% by wt. of structured benefit agent of a structuring material selected from the group consisting of crystalline structurant selected from the group consisting of hydrogenated oils and fats; wherein the crystal in said structuring material has an aspect ratio defined by A/B>1, the length A being understood as the longer of the two dimensions when considering length and width, B; wherein, said structured benefit agent is separately formed by adding the structuring material (b) to the benefit agent (a), heating the mixture of (a) and (b) to a temperature above the melting point of (b) to form a molten solution prior to cooling or to combining said molten solution with the said surfactant material; and the structured benefit agent is only then separately combined with the aqueous surfactant phase of said surfactant containing carrying composition in which the structured benefit agent will be used to deliver benefit agent to a substrate; wherein there is provided at least a 5% increase in deposition of benefit agent to said substrate relative to deposition of the same benefit agent not structured, or not being in the presence of a structured benefit agent in the final composition; wherein said separately formed structured benefit agent(s) is molten, semi-molten or solid at the time of combination with the carrying composition; wherein the structured benefit agent provides deposition of benefit agent greater than 5 μg/cm 2 .