Patent ID: 7627495

Claim:
A method performed by execution of computer-readable program code by at least one processor of at least one computer system, the method comprising: determining, using at least one of the processors, a price sensitivity probability distribution of a price per unit of a good, the price sensitivity probability distribution assigning a respective probability to each of a plurality of different predetermined prices per unit of the good, the price sensitivity probability distribution reflecting an uncertainty in the price per unit of the good; determining, using at least one of the processors, a market potential probability distribution of a number of units of the good in a market associated with the good, the market potential probability distribution assigning a respective probability to each of a plurality of different numbers of units of the good, the market potential probability distribution reflecting an uncertainty in the number of units of the good in the market; generating, using at least one of the processors and from the price sensitivity and market potential probability distributions, a model of at least one of demand or supply for the good; and determining a monetary or market measure of the good from the model of at least one of demand or supply.