Patent ID: 8504426

Claim:
A method, comprising: presenting to a customer, via a communication network, a video advertisement of an advertiser, the video advertisement being included in a browser document for presentation to the customer; allocating a communication reference to the advertiser: responsive to the browser document being rendered for presentation; and while the video advertisement is being streamed via the communication network for presenting to the customer; wherein the communication reference is for requesting a communication connection to the advertiser; including the communication reference in the video advertisement for presentation to the customer while the video advertisement is being streamed via the communication network for presenting to the customer, wherein the communication reference is included in one or more of: a frame of streamed video, occurring at an end of the streamed video; and an advertisement image frame appended to the end of the streamed video; wherein the video advertisement is selected from a plurality of preexisting video advertisements; and in response to a request made using the communication reference, establishing a communication connection, via the communication network and a connection provider, between the customer and the advertiser.