Patent ID: 7886047

Claim:
A system for web log category analysis of website usage, comprising: a database; and a communication service provider computer system including at least one processor operable to: identify a uniform resource locator (URL) for a resource requested by a mobile device; categorize the URL in a URL category; determine a frequency index associated with the mobile device for the URL category; increment a count in each of a plurality of customer data distributions for the URL in a web log category history in the database based on categorizing the URL and based on customer data associated with the mobile device, wherein one of the customer data distributions for the URL is a frequency index distribution, and wherein the frequency index distribution is incremented based on the frequency index associated with the mobile device for the URL category; and analyze a usage of a plurality of websites associated with the web log category history based on counts in the web log category history; wherein determining the frequency index comprises: the communication service provider computer system determining an average number of visits to URLs associated with the URL category for a plurality of mobile devices count in the web log category associated with the mobile device; the communication service provider computer system dividing a number of visits to URLs associated with the URL category by the mobile device by the average number of visits to produce the frequency index associated with the mobile device; and the communication service provider computer system providing the frequency index to the mobile device.