Patent ID: 7487185

Claim:
A computer-implemented method of offering plural content views to a user comprising: running a program to generate an item of content in a first view, wherein said item of content comprises at least one of: text and graphics; transmitting said item of content for display on a user's machine, said item of content including a user-operable element that allows said user to select from a plurality of views; receiving, from said user, a selection of a second view different from said first view; and re-running the program to generate said item of content in said second view, wherein a first set of input parameters generated in response to input from the user corresponds to said first view, wherein a second set of input parameters generated in response to input from the user corresponds to said second view, and wherein said program generates said item of content in said first view or said second view according to whether said program receives as input said first set of input parameters or said second set of input parameters, and wherein said first set of input parameters is stored in a first configuration file, wherein said second set of input parameters is stored in a second configuration file, wherein said program is caused to generate said content item in said first view by directing said content program to receive input from said first configuration file, and wherein said program is caused to generate said content item in said second view by directing said content program to receive input from said second configuration file.