Patent ID: 8898091

Claim:
A method for computing situation-dependent affective response baseline levels for a user, comprising: receiving an identifier of a first situation; receiving, from a database, first and third affective response indicator values corresponding to first and third time periods, respectively; wherein the database further stores a second affective response indicator value corresponding to a second time period, the user was in the first situation during the first and third time periods, and the user was in a second situation during the second time period; and wherein the first time period precedes the second time period and the second time period precedes the third time period; computing a first situation-dependent baseline level corresponding to the first situation based on data comprising the first and third affective response indicator values; receiving an identifier of the second situation; receiving, from the database, the second affective response indicator value; and computing a second situation-dependent baseline level corresponding to the second situation based on data comprising the second affective response indicator value; wherein the first and second situatio-dependant baseline levels each represent a value comprising at least one of: a calculated level of an affective response of the user, and a calculated value of a user measurement channel indicative of a level of an affective response of the user; and wherein the first situation-dependent baseline level is different from the second situation-dependant baseline level.