Patent ID: 8437613

Claim:
A content display control apparatus, comprising: content obtaining means configured to obtain a content; character string obtaining means configured to obtain data associated with a character string which is made to correspond to the obtained content; line segmentation means configured to segment the character string associated with the obtained data into a line in accordance with a criterion which is determined in advance; line-by-line display duration time setting means configured to set a display duration time of the character string on a line-by-line basis; and line-by-line display control means configured to sequentially superimpose and display the segmented line of the character string in accordance with the corresponding display duration time set thereby; wherein the line-by-line display duration time setting means counts the number of characters included in the segmented line of the character string, calculates a period of time corresponding to the counted number of characters, and sets the calculated period of time as the display duration time corresponding to the segmented line of the character string, the period of time being calculated using a ratio of the counted number of characters included in the segmented line of the character string to a number of characters to be displayed for one second; and wherein, subsequent to completion of displaying of the segmented line of the character string which is made to correspond to the obtained content, the line-by-line display control means performs displaying of a different content.