Patent ID: 7000242

Claim:
A method for providing internet traffic for on-line shopping: providing a segment of video content in a first portion of a display, said segment of video having a number of products featured in the video content which a user may purchase; simultaneously providing a still image in a second and separate portion of the display, which image corresponds with a frame in the segment of video content and contains a number of user selectable areas, each user selectable area showing one of the products contained in the corresponding segment of video content, each user selectable area being anchored to a hyperlink, each hyperlink linking to an e-commerce website where specific information about the product resides and from which the product may be purchased; receiving a user's selection of one of the user selectable areas in the still image showing one of the products contained in the corresponding segment of video content; using the hyperlink anchored to the user's selected area to directly access the e-commerce website and retrieve the specific information about the product contained in the corresponding segment of video content; and simultaneously providing the specific information about the product to the user in a separate and third portion of said display.