Patent ID: 8730279

Claim:
A display device, comprising: a light source for emitting light of a plurality of colors; an element provided on each pixel, for switching transmission and non-transmission of the light from the light source; and a control unit for driving the light source and the element to represent a gray level based on presence and absence of a light transmission period in each of a plurality of sub-frame periods constituting one frame period for displaying one image, wherein: the plurality of sub-frame periods are divided into: a first group to which sub-frame periods with the same length of light transmission periods belong; and a second group to which sub-frame periods with lengths of light transmission periods shorter than the same length of the light transmission periods of the sub-frame periods in the first group and different from each other belong; among the sub-frame periods that belong to the first group, sub-frame periods having the light transmission period increase in number from a middle of the one frame period toward a start point and an end point of the one frame period in accordance with an increase of the gray level; and the each of the plurality of sub-frame periods comprises a plurality of light transmission periods in which the light of the plurality of colors transmits, respectively.