Patent ID: 8719093

Claim:
A multi-user computer-controlled advertisement presentation system comprising: at least one display device (D) having a size and/or position adapted to display one or more interactive advertisements to an audience of at least two users (P); a plurality of user input devices (GP), at least one for each user (P), providing user input data (IN) to the computer-controlled advertisement presentation system; at least one computing device (WS) executing a software application controlled by said user input data (IN) from the plurality of user input devices (GP) or by control input data (IN*) being generated thereof, said at least one computing device including hardware adapted to transmit output (OUT) to the at least one display device (D) to display at least one of the interactive advertisements with at least one advertising object (A) being displayed therein, wherein the at least one advertising object (A) is conjointly controlled by the audience of at least two users (P) utilizing the plurality of user input devices (GP), and wherein the audience of at least two users (P) influences a progress of the at least one of the interactive advertisements by providing the user input data (IN) at the plurality of input devices (GP); wherein the least one computing device (WS) is adapted to generate user and advertisement related data (TDAT) from data related to the at least one advertising object (A) and from the input data (IN, IN*) provided in response to said display of the at least one advertising object (A), and to provide the user and advertisement related data (TDAT) to a central data system (CS).