Patent ID: 7313804

Claim:
A broadcast program transmission/reception system that inserts one or more commercials into a pay broadcast program and transmits the pay broadcast program with one or more commercials to one of a plurality of viewer's terminals, the broadcast program transmission/reception system comprising: a pay broadcast program site for providing pay broadcast programs; a plurality of commercial information management sites, each of which presents a list of the pay broadcast programs to a viewer's terminal as requested by the viewer's terminal, receives a pay broadcast program designated by the viewer's terminal from the pay broadcast program site, and transmits the pay broadcast program with one or more commercials to the viewer's terminal; and the plurality of viewer's terminals, each of which requests the list of the pay broadcast programs from any one of the plurality of commercial information management sites, requests a pay broadcast program included in the list of the pay broadcast programs from the commercial information management site, and receives and reproduces the pay broadcast program with one or more commercials.