Patent ID: 8651299

Claim:
A free-standing display assembly for holding products for sale in a store comprising: a sub-assembly comprising a base, a supporting shroud, a left side wall, a right side wall, the supporting shroud bridging the left and right side walls, and a slotted metal spine attached to an inner surface of the supporting shroud; an inner sleeve held adjacent the supporting shroud and having an elongate aperture to allow open access to the slotted metal spine; a plurality of metal shelves removable and hangable at different heights along a vertical length of the slotted metal spine; a plurality of plastic trays each supported on one of the plurality of metal shelves; a rear graphic sheet of a size covering an outer surface of the supporting shroud; a first transparent plastic panel sized to cover the rear graphic sheet, a first vertical edge of the panel being hingedly attached along a length thereof to the right side wall and a second vertical edge having a securing member engageable with a cooperative member attached to the left side wall, the rear graphic sheet being removably insertable between the transparent plastic panel and the supporting shroud; a second transparent plastic panel sized to cover between 5 and 50% of an upper area of the inner sleeve, the second transparent plastic panel being attached to an outer surface of the inner sleeve; and a front graphic sheet sandwiched between the second transparent plastic panel and the inner sleeve.