Patent ID: 8191089

Claim:
An advertisement insertion system, comprising: an object database for storing a plurality of object information; an advertisement database for storing a plurality of advertisements, and each of the advertisements correspondingly matching at least one of the object information; a video database for storing at least one video program; a matching module for obtaining an object information from the object database that correspondingly matches an image frame in the at least one video program, so as to produce a matching score S to the thus-obtained object information; and an advertising scheduling module for inserting an advertisement corresponding to the thus-obtained object information with the matching score S into the image frame in the at least one video program, wherein the object information is an object, allowing the matching module to obtain the object in the object database correspondingly matching the image frame and to calculate a ratio of an area occupied by the object with respect to a display area of the image frame, such that the larger the ratio is calculated, the higher the matching score S is given, and vice versa, and if a plurality of objects correspondingly matching the image frame are obtained, the advertising scheduling module is used for inserting the advertisement corresponding to one among the objects with a highest matching score into the image frame.