Patent ID: 7685024

Claim:
A method of operating a computerized system for ordering at least one product being a part of a final shopping list, the method comprising: providing by the ordering system a first computerized trolley configured to facilitate a user to select at least one product among products being offered by one or more shops associated with the first trolley, thus giving rise to at least one first computerized order line corresponding to the selected product and being a part of a first computerized shopping list; automated generating by the ordering system at least one second computerized trolley matching the first computerized trolley and comprising one or more second computerized order lines being a part of a second computerized shopping list, each said second order line comprising a product matching the product in corresponding first order line and being offered by one or more shops predefined as associated with the second trolley, said shops being different from the shops associated with the first trolley, wherein automated generating at least one second order line among generated second order lines comprises automated generation by the ordering system of a product alternative to the product selected by the user among the products being offered by one or more shops associated with the first trolley and comprised in the respective first order line; and facilitating compiling the final shopping list on the basis of said first shopping list or said second shopping list.