Patent ID: 8327264

Claim:
A system for providing a personalized message via one or more channels comprising: at least one processor and at least one memory device configured to implement, within the system: a template retriever configured to retrieve a mailform template from multiple mailform templates, the retrieved mailform template including at least a background based on data associated with a target recipient and an introductory paragraph based on data associated with the target recipient; a variable parser configured to determine a plurality of variables associated with the mailform template including a language associated with the mailform template, the mailform template including one or more conditions; a data parser configured to determine one or more values associated with the target recipient and corresponding to each of the plurality of variables; a condition evaluator configured to evaluate the one or more conditions based on one or more of the values associated with the target recipient to determine conditional content for placement in the retrieved mailform template, wherein the conditional content is associated with a sender of the personalized message and is less than all of the personalized message; replacement logic configured to replace, in the mailform template, each of the plurality of variables with the corresponding one or more values including replacing content with the language associated with the mailform template; and a delivery engine configured to provide the personalized message including the retrieved mailform template with the one or more values and the determined conditional content to the target recipient via one or more of the channels.