Patent ID: 8249928

Claim:
In a store including at least one point of sale checkout terminal and at least one perishable food department having a label printer installed therein for printing product labels for items, a method of providing an incentive label to a customer prior to checkout comprising the steps of: providing to the label printer an identifier of a first item; based upon at least the identifier for the first item, establishing a price for the first item; accessing an incentive database based upon the first item identifier to determine if an incentive link exists for the first item; if an incentive link exists for the first item, the label printer printing an incentive label containing an incentive for a second item that is different than the first item, wherein the incentive label includes at least one fold line therein to divide the label into at least first and second parts, in the printing step a coupon bar code is printed on a label print side of the first part and incentive identification indicia is printed on a label print side of the second part; prior to providing the incentive label to the customer, the incentive label is folded along the fold line such that the first part is located beneath the second part and is adhesively held thereto.