Patent ID: 8477786

Claim:
A method comprising: receiving, by a processor, a message sent through a data communications network, the message including transmission data identifying a destination of the message and a message body identifying content thereof; reviewing, by the processor, a schedule identifying entertainment activities, wherein the schedule is accessed from an electronically available entertainment listing; selecting, by the processor, in response to receiving the message, data in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message, wherein the data is selected from one of a plurality of stores of selectable data, each store being associated with a different subject and each having selectable data therein, and wherein an identifier identifying one of the subjects has been received prior to receipt of the message, the identifier thereby identifying a store from which data are to be selected; creating, by the processor, a modified message including the data selected in accordance with an entertainment activity that overlaps, at least in part, with a time of transmission or reception of the message; and transmitting, by the processor, the modified message to the destination.