Patent ID: 8380800

Claim:
A system, comprising: one or more server computers operated by one or more registrars, communicatively coupled to a network and comprising a first processor operatively coupled to a first memory containing a first set of instructions executable by said first processor, said instructions, when executed, causing said one or more server computers to: A) register a domain name to a registrant; B) store, in a database communicatively coupled to said network, an expiration date for said domain name; C) determine whether said expiration date represents an upcoming domain name expiration; and D) responsive to a determination that said expiration date represents said upcoming domain name expiration: i) generate one or more messages, which are not email messages, comprising: a) a notification that said domain name is expiring; b) a first link to a registrar message view web page; and c) a second link to a domain name renewal web page; ii) transmit, via a direct communication link between said one or more server computers and a client computer operated by said registrant, without interacting with email or anti-spam technologies, said one or more messages; iii) determine whether a first hypertext transfer protocol request for said registrar message view web page was received via said first link; iv) responsive to a determination that said first hypertext transfer protocol request for said registrar message view web page was received via said first link: a) render said registrar message view web page comprising said message; and b) transmit a rendered registrar message view web page to said client computer; v) determine whether a second hypertext transfer protocol request for said domain name renewal web page was received via said second link; and vi) responsive to a determination that said second hypertext transfer protocol request for said domain name renewal web page was received via said second link: a) render said domain name renewal web page; and b) transmit a rendered domain name renewal web page to said client computer.