Patent ID: 8082061

Claim:
A vending display for vending machines, retail displays, and automated retail stores, the display comprising: a lighting display module adapted to be secured to a console that comprises a supply of selectable items to be vended and means for effectuating vending transactions, the module comprising: a rigid display case that provides a housing; an array of primary product display tubes disposed within the housing containing products offered for vending, the display tubes visibly associated with the console and arranged in a geometric pattern of rows and columns; an array of lighting circuit boards for illuminating each display tube with colored light, each circuit board comprising a plurality of lights of different colors, the circuit boards daisy chained together forming an addressable network, and each board comprising an addressable network address; a plurality of touchable product viewing areas, one viewing area associated with each product display tube; sensor means associated with each product viewing area for detecting customer selections; a computer for activating and controlling the display module to respond to said sensors and initiate varying lighting effects; software for controlling said computer; and, a network interface controller driven by said computer for activating combinations of lights on selected lighting circuit boards to illuminate specific product display tubes.