Patent ID: 8620742

Claim:
A method comprising: receiving, on a computer system, (i) a set of advertisements from an advertiser, and (ii) an advertiser identifier for the advertiser; accessing a data repository configured to store a plurality of trust status indicators and a plurality of advertiser identifiers for a plurality of advertisers, with a particular trust status indicator (i) specifying whether a particular advertiser is one of a plurality of trusted advertisers, and (ii) corresponding to a particular advertiser identifier for the particular advertiser; identifying, from the plurality of trust status indicators and the plurality of advertiser identifiers, a trust status indicator corresponding to the advertiser identifier of the advertiser; if the trust status indicator for the advertiser indicates that the advertiser is one of the plurality of trusted advertisers: submitting the set of advertisements for review using an automated review process that approves an advertisement based on content of the advertisement; if the trust status indicator for the advertiser indicates that the advertiser is a distrusted advertiser: selecting a first subset of advertisements from the set of advertisements; determining a first amount of advertisements in the first subset of advertisements that are declined for a first reason; determining a second amount of advertisements in the first subset of advertisements that are declined for a second reason; applying a first weighting factor to the first amount of advertisements that are declined for the first reason to generate a first trust score component; applying a second weighting factor to the second amount of advertisements that are declined for the second reason to generate a second trust score component; and generating a trust score for the advertiser at least partly based on the first trust score component and the second trust score component; if the trust score is greater than or equal to a threshold trust score: submitting a second subset of advertisements from the set of advertisements to the automated review process; and if the trust score is less than the threshold trust score: submitting the second subset of advertisements to a manual review process in which advertisements are approved based on content of the advertisements; and transferring approved advertisements of the set of advertisements to an advertisement server.