Patent ID: 7487223

Claim:
An apparatus comprising: computer storage media comprising: a plurality of templates, each of said templates associated with one of a plurality of standardized communications; a plurality of files respectively associated with a plurality of customers, each of said files comprising: one or more references to one or more templates used in one or more prior communications with a respective customer; information specific to said respective customer; a server configured to regenerate said one or more prior communications with said respective customer by: obtaining one or more previously used templates based on said one or more references; populating said one or more previously used templates with data from said information specific to said respective customer, wherein said server is further configured to respond to a triggering event by: obtaining a triggered tern plate associated with a type of said triggering event, said triggered template comprising standardized information associated with said triggering event; generating a triggered electronic mail message by populating said triggered template with data from a given file of a customer associated with said triggering event; transmitting said triggered electronic mail message to said customer; and storing a reference to said triggered template in said given file.