Patent ID: 8412814

Claim:
A system for managing the delivery of targeted content, comprising: a do-not-target (DNT) repository server comprising a repository server processor; a network access device comprising a memory and a device processor coupled to the memory; and a Web server comprising a Web server processor, wherein the repository server processor is configured with processor-executable instructions to perform operations comprising: receiving a cookie request from the network access device for a DNT cookie; and sending the DNT cookie to the network access device via a network, wherein the device processor is configured with processor-executable instructions to perform operations comprising: receiving the DNT cookie from the DNT repository server; receiving an override cookie from the Web server; storing the received DNT cookie and the received override cookie in the memory; generating a page request for a Web page hosted on the Web server; and sending the page request to the Web server via the network, and wherein the Web server processor is configured with processor-executable instructions to perform operations comprising: receiving the page request from the network access device; accessing the memory of the network access device via the network to determine whether the memory stores the DNT cookie and the override cookie; sending the Web page to the network access device without targeted content when it is determined that the memory stores the DNT cookie and not the override cookie; sending the Web page to the network access device with targeted content when it is determined that the memory stores the DNT cookie and the override cookie; and sending the Web page to the network access device with targeted content when it is determined that the memory does not store the DNT cookie.