Patent ID: 8913885

Claim:
An information provision system including a plurality of transmission devices present at locations different from each other, a terminal device, and a server providing content to the terminal device, wherein: each of the transmission devices comprises: a first transmitter modulating identification information for identifying the content and transmitting a modulated element by means of light as a transmission medium, the terminal device comprises: a light receiver receiving the element transmitted from the first transmitter by means of light as a transmission medium; an identification information acquirer demodulating the light received by the light receiver and acquiring the identification information; a location information acquirer acquiring location information of the terminal device; and a second transmitter transmitting the identification information acquired by the identification information acquirer and the location information of the terminal device acquired by the location information acquirer to the server, and the server comprises: a storage associating and storing location information of the transmission device, identification information, and content; a setter setting identification information in association with a content supposed to be provided by acquiring the location information of the transmission device of which the content is already stored in the storage and setting the identification information in association with a transmission device that is away from the location indicated by the location information by a given or longer distance; a storing controller controlling the identification information set by the setter, location information of the transmission device transmitting the identification information, and content to be associated and stored in the storage; a first receiver receiving the identification information and location information transmitted from the second transmitter of the terminal device; a determiner determining the content to be transmitted based on the location information of the terminal device received by the first receiver and the element stored in the storage; and a third transmitter transmitting the content determined by the determiner to the terminal device.