Patent ID: 8752093

Claim:
A method of providing recommendations related to a service, the method comprising: receiving data at a recommendation system from a first device associated with a service subscriber, the data identifying an individual, wherein the data identifying the individual is received while the service subscriber configures an account associated with the service, wherein the identified individual is a fictional character; creating, by utilizing a processor that executes instructions stored in memory, a personalization profile associated with the service subscriber, wherein the personalization profile is created in response to an activation of the first device, wherein the personalization profile is populated with information included in a profile of the identified individual, wherein the information included in the profile of the identified individual includes demographic information; providing a first recommendation to a second device associated with the service subscriber based on the created personalization profile of the service subscriber and in response to the second device being activated, the service subscriber viewing an electronic program guide, the service subscriber interacting with an advertisement on the second device, and the service subscriber configuring preferences associated with the account, wherein the second device is different than the first device; and providing a second recommendation based on actions of the service subscriber on the first device when the service subscriber visits an online retail site, wherein the actions comprise viewing a product at the online retail site, selecting the product at the online retail site, purchasing the product at the online retail site, and searching for the product at the online retail site, wherein the first and second recommendations comprise a recommended financial offering and recommended video content, wherein the recommended financial offering is recommended to the service subscriber when the service subscriber invests in a financial offering with a financial service provider.