Patent ID: 7766221

Claim:
An image display apparatus comprising: identification information determination means for determining identification information acquired from a product, the product being constituted from a combination of a plurality of changeable components and having the identification information; product image data storage means for storing image data relating to images of the product having the identification information, the image data including image data relating to images corresponding to the plurality of components that constitute the product; image display control means for reading the image data of the image corresponding to the product from the product image data storage means, based on the identification information determined by the identification information determination means, and controlling displaying of the image of the product statically or dynamically on a screen of the image display apparatus; application execution means for executing an application using the image of the product as an image character; and combinable component search means for retrieving image data of one or more components that constitute another product identified by another identification information and that are to be combined with the plurality of components that constitute the product corresponding to the identification information determined by the identification information determination means; the image display control means having a function of selectively displaying a search result obtained by the combinable component search means on the screen, and a function of displaying an arbitrary combination of one or more optionally selected images from among the images of the one or more components that have been retrieved by the combinable component search means and displayed on the screen, with the image of the product, the application execution means being configured to execute the application using the image displayed on the screen by the image display control means as the image character, only when the plurality of components that constitute the image displayed on the screen by the image display control means can be all identified with the identification information determined by the identification information determination means.