Patent ID: 8180276

Claim:
A client component for a mobile device for operating in a network, the client component comprising: the client component supporting dynamic screen display and employing a plurality of soft keys for user interaction; the client component receiving interactive media delivered from a distribution server to which the client component is communicatively coupled, wherein the interactive media comprises an offer for a trial of a product; the client component presenting the interactive media to a mobile user and soliciting one or more user responses, wherein each of a series of dynamically generated screens comprises a request soft key that provides request options for selection by the user; the client component prompting the mobile user to opt for the trial of the product; the client component setting up a trial period when the mobile user selects the trial; the client component alerting the mobile user with a message indicating that the trial will begin on a first date and expire on a second date associated with the trial period; and the client component sending the one or more user responses to the distribution server.