Patent ID: 8666822

Claim:
A method, implemented at least in part by a server computer, for managing interaction with an electronic advertisement, the method comprising: receiving, by a server computer, user contact information submitted by a user who has indicated interest in an electronic advertisement, wherein the user contact information comprises the user's phone number; determining, by the server computer, a do-not-call status of the user based at least in part upon the user's phone number; upon determining, by the server computer, the do-not-call status indicates that the user is represented in at least one of one or more do-not-call lists: initiating a process of providing, to the user, a click-to-call link for contacting an advertiser associated with the electronic advertisement, wherein the click-to-call link comprises a phone number associated with the advertiser; upon determining, by the server computer, that the do-not-call status indicates that the user is not represented in any of the one or more do-not-call lists: skipping the process of providing the click-to-call link to the user; determining a wireless carrier of the user, wherein the wireless carrier provides service to a mobile computing device of the user, wherein determining the wireless carrier further comprises determining whether the wireless carrier is primarily a pre-paid wireless carrier; and prioritizing the user as a lead based at least in part upon the wireless carrier of the user, wherein prioritizing the user as a lead comprises prioritizing the user lower when the wireless carrier is determined to be primarily a pre-pad wireless carrier.