Patent ID: 8330751

Claim:
A display apparatus provided with a matrix display element, a row driver for driving a scan electrode of the display element, a column driver for driving a data electrode of the display element, comprising: a unit for outputting one set of control signals composed of a pulse signal XCLK being a clock for retrieving data, a pulse signal LP being a latch pulse for data confirmation, a frame signal FR being a pulse polarity control signal for preventing degradation of liquid crystal and a driving signal /DSPOF specifying a display apparatus driving stoppage period for preventing rush current caused at a falling time of the frame signal FR entering into liquid crystal; a unit for outputting a switching signal S/C for specifying either a segment mode capable of transferring display data or a common mode for applying a voltage to liquid crystal and outputting the transferred display data; a unit for switching over to the segment mode capable of transferring display data according to the switching signal S/C during the display apparatus driving stoppage period set by the driving signal /DSPOF; and a unit for transferring part of the display data during the period in which a mode is switched over to the segment mode.