Patent ID: 7624038

Claim:
An interactive computer-controlled reward system to allow a user to redeem rewards previously collected by the user, each reward associated with a promoter and identifying a promotional incentive, the system comprising: a computer network; a central computer coupled to the computer network, the central computer comprising a database, the database storing a list of registered users and a list of rewards that have been previously collected by each user and that are available for redemption; a user computer coupled to the computer network, the user computer enabling the user to select a reward for redemption from the list of rewards previously collected by the user and that are available for redemption; and a promoter computer coupled to the computer network, the promoter computer operated by a promoter; wherein, when the user wishes to redeem a reward, control is passed to the central computer which identifies the user and allows the user to select a reward from the list of rewards from the database on the central computer, and thereafter control is automatically passed to the promoter computer in response thereto for the user to redeem the selected reward.