Patent ID: 8285602

Claim:
A method of recommending a wireless device bundle having a wireless device and associated items to a user of an electronic catalog, the method comprising: by a computing system that comprises one or more computing devices: identifying a first wireless device from a plurality of items represented in an electronic catalog, the first wireless device associated with a first carrier; identifying a substitute wireless device that has a substitutability association with the first wireless device, the substitute wireless device associated with a second carrier different from the first carrier, the substitutability association being based at least partly on a programmatic analysis of first behavioral data of one or more users of the electronic catalog with respect to the first wireless device and the substitute wireless device, the behavioral data comprising data regarding those of the items in the electronic catalog that were selected by a plurality of users; identifying at least one complementary item having a complementary association with the substitute wireless device, the complementary association being based at least partly on a programmatic analysis of second behavioral data with respect to the substitute wireless device, the at least one complementary item comprising an accessory for the substitute wireless device; and in response to a target user selecting a representation of the first wireless device for viewing, outputting a representation of a bundle of items configured to be selectable by the target user, the bundle of items identifying the substitute wireless device and the at least one complementary item, wherein said outputting comprises supplementing a product detail page for the first wireless device with a recommendation to purchase the bundle of items in combination, the bundle being selectable by the target user to cause the bundle to be added to an electronic shopping cart.