Patent ID: 8118963

Claim:
A method of forming an image comprising the steps of: a) coating a first substrate with a pigment coating having field alignable flakes in a carrier; wherein the field alignable flakes are diffractive flakes having a diffractive pattern of grooves therein; b) applying a magnetic or electric field to the pigment coating so as to align the flakes therewithin along field lines of the magnetic or electric field so that the grooves are parallel to the field lines; c) after performing step (b) curing the pigment coating; d) stamping a first region of the cured coated first substrate with a stamp having a first shape to yield a first stamped transferable image formed of aligned flakes; e) stamping a second region of the first substrate or of a second substrate to yield a second stamped transferable image formed of aligned flakes wherein the aligned flakes have grooves; and, f) transferring the first and second stamped transferable images to a third substrate or object, wherein the grooves of the aligned flakes in the first stamped transferable image are oriented differently than the grooves of the aligned flakes in the second stamped transferable image providing different visual effects from the first and second stamped transferable images in lighting conditions other than normal incidence.