Patent ID: 7751804

Claim:
A method of developing a visual/audio campaign for delivery to a device having a radio wave receiver, comprising: receiving, at a managing node, broadcast specific information including real-time information from a plurality of radio stations, each radio station having a respective broadcast frequency, the managing node being separate and remotely located from the device; receiving, at the managing node, broadcast non-specific information; creating, at the managing node, the visual/audio campaign including a message for presenting on the device by dynamically matching an item of broadcast non-specific information received from a source with an item of broadcast specific information received from one or more radio stations of the plurality of radio stations, wherein the message is based on the matched item of broadcast specific information and the item of broadcast non-specific information; including, by the managing node, in the visual/audio campaign scheduling data including a selection of broadcast frequencies from a plurality of possible broadcast frequencies of the plurality of radio stations; scheduling, by the managing node, a delivery of the visual/audio campaign on the frequencies selected by the managing node based at least in part on the scheduling data; and delivering the visual/audio campaign for transmission to the device via radio waves at the selected frequencies, wherein the message is presented on the device upon delivering.