Patent ID: 8225366

Claim:
A method for transmitting and receiving content and control communication with an entertainment display device, comprising: providing a transceiver device in communication with the entertainment display device, the transceiver device having a processer separate from said entertainment display device, and adapted to establish bi-directional communication over a wireless communication channel separate from a first content delivery channel; using said separate wireless communication channel to establish a direct communication connection between said transceiver device and an external content aggregator, where the external content aggregator accumulates content and command data from a plurality of sources, processes the received content and command data, and stores the received and processed content and command data; receiving entertainment content and control communication supplemental to content from the first content delivery channel directly from said external content aggregator; storing said received content within the transceiver device; formatting said received content for presentation; presenting said received entertainment content on the display of said entertainment display device; collecting response data and content request data sent from a user in response to content displayed on the entertainment display device; storing the data within the transceiver device; formatting the collected data for transmission; transmitting directly to the external content aggregator using said separate wireless communication channel; and wherein the bi-directional, wireless communication channel comprises a communication and control channel to perform bi-direction data transfer directly between a co-located transceiver device and the external content aggregator operating independently of broadcasters, satellite and cable operators.