Patent ID: 8512681

Claim:
A method of avoiding abrasive cleaning damage to teeth side surfaces and gingiva during daily oral care, wherein the method comprises effectuating a daily oral care routine by performing the step of: providing a chewing gum in lieu of tooth brushing; the chewing gum being formed form a compressed mixture of granules and agents; and chewing the chewing gum in lieu of tooth brushing for at least 5 minutes per day in lieu of tooth brushing; wherein the chewing gum comprises at least two ingredients having at least two of the following effects: anti-plaque effect, anti-gingivitis effect, anti-calculus effect, or re-mineralization effect; and, wherein at least 55% of said at least two ingredients is released after 5 minutes of chewing when measured according to Ph. Eur. Version 5.0, January 2005, paragraph 2.9.25 (volume 1 page 260), and wherein said method further provides: a) a whitening effect which corresponds to at least 50% of the whitening effect of daily brushing of teeth with a new toothbrush, b) a fresh-breath effect which corresponds to at least 100% of the fresh-breath effect of daily brushing of teeth with a new toothbrush, c) an anti-plaque effect which corresponds to at as 60% of the anti-plaque effect of daily brushing of teeth with a new toothbrush, d) an anti-gingivitis effect which corresponds to at least 65% of the anti-gingivitis effect of daily brushing of teeth with a new toothbrush, and e) a re-mineralization effect which corresponds to at least 65% of the re-mineralization effect of daily brushing of teeth with a new toothbrush.