Patent ID: 7278617

Claim:
A retail display hook for displaying merchandise, the retail display hook comprising: a back end member structured for attachment to a vertical support; and a product arm member supported by and extending forwardly from the back end member toward a retainer member, the product arm member structured to display the merchandise via a self-facing configuration such that merchandise when displayed on the retail display hook migrates forwardly toward the retainer member with the retainer member preventing merchandise from falling off the product arm member; and a lubricious surface on at least a portion of the product arm member, the lubricious surface configured to provide a reduced static coefficient of friction relative to a powder coated display hook for merchandise being self-faced on the product arm member; and wherein the lubricious surface enables the retail display hook to self face a one-pound article at a force of no more than about 2.1 ounces when the retail display hook is level.