Patent ID: 8583564

Claim:
One or more hardware memory devices having embodied thereon computer-useable instructions that, when executed, implement a system that generates differential pricing based at least in part on a relative social network standing, the system comprising: an interface component that receives data associated with a seller, receives data associated with a good or a service that the seller places for sale or barter in an online market place, and selectively displays differentiated prices for the good or service to potential purchasers, wherein a displayed price for the good or service varies based on relative social network standings of the potential purchasers with respect to the seller, such that a first potential purchaser having a first relative social network standing with respect to the seller is presented with a first price and a second potential purchaser having a second relative social network standing with respect to the seller is presented with a second price; a trust component that determines the relative social network standing of the potential purchasers with respect to the seller; and a pricing component that determines, based at least in part on the good or service, a differential pricing policy that is associated with the good or service, wherein the pricing component also determines the differential pricing policy based at least in part on A) the good or the service, B) a minimum acceptable discount obtained from the data associated with the good or the service, C) a maximum acceptable discount obtained from the data associated with the good or the service, and D) the relative social network standings of the potential purchasers with respect to the seller determined by the trust component.