Patent ID: 7788131

Claim:
A computer system, including one or more computer storage media having computer-executable components stored thereon, that facilitates advertising keyword cross-selling, the computer-executable components comprising: a receiving component that receives search keywords from a keyword data source; a keyword determination component that: selects, as seed keywords, a subset of the received search keywords and expands the seed keywords to determine other keywords relevant to the seed keywords, the seed keywords being selected based on at least one of commercial value, frequency of use, and a number of times the seed keywords have previously been bid on by advertisers; a cross-sell pair determination component that pairs the expanded keywords with relevant advertisers to facilitate in cross-selling the expanded keywords to the relevant advertisers; and a proactive cross-sell component that actively promotes the expanded keywords to the relevant advertisers by automatically contacting the relevant advertisers with suggestions of suitable keywords selected from the expanded keywords via an electronic medium.