Patent ID: 7640561

Claim:
A method for integrating media programming of a storyline among a plurality of mediums, comprising: creating a plurality of segments in a storyline; for each segment, selecting at least one medium among a plurality of mediums via which media content relating to at least one event of the segment is to be provided, wherein each selected medium represents a different mode for delivery of the media content in a different format; programming the selected mediums with media content relating to the events of the segments in the storyline, wherein the selected mediums are programmed with related media content in a manner that enables consumers to experience a continuously evolving storyline, wherein the programming of the selected mediums is synchronized together such that media content that is accessed at the selected mediums at any given time period relates to events that occur within the storyline during that time period, and by synchronizing the programming among the selected mediums, the storyline continually evolves through the selected mediums that provide the related media content in the different formats, and wherein no single medium is programmed with all media content in the storyline; and determining whether a referral is necessary for one of the selected mediums, wherein a referral from a certain medium to another medium provides an indication to a consumer that the certain medium is or will be programmed to provide media content relating to a next segment; in response to a determination that a referral is necessary for one of the selected mediums, modifying the media content programmed in another one of the selected mediums for a prior segment to include the referral for the one of the selected mediums wherein the storyline is integrated among the selected mediums to provide an integrated entertainment experience to consumers.