Patent ID: 6934508

Claim:
A system for allowing a user to obtain comprehensive vehicle radio listener statistics within a specific market, comprising: a plurality of vehicles, wherein a vehicle-mounted field unit is coupled to the radio of each of said plurality of vehicles; means, within each of said plurality of vehicle-mounted field units, for receiving global positioning system data indicative of position and time information of each of said plurality of vehicles; a base station server capable of receiving radio parameter information and said position and time information from each of said plurality of vehicle-mounted field units located in each of said plurality of vehicles, and producing statistics based on said received radio parameter information and said received position and time information; a communications means for facilitating two-way communications between said base station server, and said plurality of vehicle-mounted field units; and a graphical user interface (GUI), provided by said base station server, in order to deliver reports to the user containing said statistics based on said received radio parameter information and said received position and time information.