Patent ID: 8417787

Claim:
A method of improving the deliverability of electronic communications from an electronic communication sender to a plurality of users each using one of a plurality of electronic communication receivers, comprising the steps of: (a) sending from the electronic communication sender to the plurality of electronic communication receivers a first electronic communication comprising a first request that the plurality of users perform one or more electronic interactions with the electronic communication; (b) providing the plurality of users with access to electronic content in exchange for the first requested electronic interactions having been engaged in; (c) continuing to send from the electronic communication sender to the plurality of electronic communication receivers one or more subsequent electronic communications comprising one or more additional requests that the plurality of users perform one or more additional electronic interactions with the corresponding one or more subsequent electronic communications; (d) continuing to provide the plurality of users with access to the electronic content in exchange for each additional requested electronic interaction having been engaged in; (e) calculating an interactivity score for each of the plurality of users based on each user's compliance with the requests contained in steps (a) and (c); (f) increasing the deliverability of subsequent electronic communications from the electronic communication sender to plurality of the electronic communication receivers based on the interactivity scores; (g) ranking each user in the plurality based on the interactivity scores; (h) narrowing the plurality of users to which subsequent electronic communications are sent to those users in the plurality that meet a threshold interactivity score; (i) setting the threshold interactivity score to optimize a reputation score of the electronic communications sender; (j) affecting the deliverability of electronic communications subsequently sent from the electronic communication sender to the plurality of electronic communication receivers based on the responses of the plurality of electronic communication receivers to the electronic communications received from the electronic communication sender.