Patent ID: 7066670

Claim:
A printer for printing upon a continuous web of print receivable media, the printer comprising: (a) a print head having a media drive assembly side; (b) a media drive assembly for moving continuous web print receivable media past the print head, the media drive assembly being disposed on the media drive assembly side of the print head; (c) a platen disposed adjacent the print head; and (d) a controller coupled to said print head, said media drive assembly, and said platen for controlling the modes of operation of said printer in accordance with user input, the modes of operation of said printer including a continuous print mode of operation and a single sheet mode of operation, wherein during said continuous print mode of operation, said print head, said media drive assembly, and said platen are controlled such that said media is moved by said media drive assembly past said print head in a downstream direction, wherein during said single sheet mode of operation, said print head, said media drive assembly, and said platen are controlled such that said media is moved by said media drive assembly past said print head in an upstream direction one sheet at a time, and wherein said single sheet mode of operation includes a single sheet push mode of operation and a single sheet pull mode of operation, wherein during said single sheet push mode of operation, said print head, said media drive assembly, and said platen are controlled such that said media is pushed past said print head in said upstream direction during printing, and wherein during said single sheet pull mode of operation, said print head, said media drive assembly, and said platen are controlled such that said media is first pushed past said print head in said upstream direction and, then, during printing, is pulled in said downstream direction.