Patent ID: 8646970

Claim:
A soft-sided insulated container assembly comprising: a soft-sided insulated box structure having a bottom, a top, a front wall, a rear wall, a first end wall, and a second end wall, co-operatively mounted to define a thermally insulated space therewithin; said top including a closure member movable to govern access to said thermally insulated space; a lifting member mounted to said box structure, said lifting member including a shoulder strap and having a first end and a second end; said first end of said lifting member being mounted to said first end wall and said second end of said lifting member being mounted to said second end wall; when viewed looking toward said first end wall, said box structure having a centroid, there being a vertical plane passing through said centroid; said lifting first and second ends of said lifting member being mounted to said first and second end walls at respective locations upwardly of said centroid; said first and second ends of said lifting member are eccentrically biased toward said rear wall such that said shoulder strap is rooted closer to said rear wall than to said front wall.