Patent ID: 7926076

Claim:
A method of providing broadcast data to a user terminal being in data communication with a mobile communication service system, the method comprising: storing at least one advertisement data; receiving broadcast data and broadcast setting information from a broadcasting system via a communication network, wherein the broadcast setting information includes broadcast time information and advertisement data output period information of a broadcast program corresponding to the broadcast data; transmitting the broadcast data and the broadcast setting information to a user terminal via the communication network; receiving a request for transmission of advertisement data from the user terminal; extracting at least one advertisement data; and transmitting the extracted advertisement data to the user terminal via the communication network, wherein the transmitted advertisement data is configured such that the user terminal outputs the advertisement data only during a period corresponding to the advertisement data output period information, and wherein the user terminal generates purchase request information, for purchase of a product corresponding to the transmitted advertisement data, from at least identification information of the user terminal and the corresponding advertisement data.