Patent ID: 8423392

Claim:
A system comprising: one or more computers; and a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: receiving a search query from a computing device; determining that a quantity of search results that are responsive to the search query does not exceed a predefined threshold; based on determining that the quantity of search results does not exceed the predefined threshold, providing a graphical user interface that includes a plurality of the search results and a control; determining that a user of the computing device has selected the control and, in response thereto, submitting a question to trusted participants of an online conversation, wherein the trusted participants include the user, one or more advertisers, and one or more social network friends of the user; obtaining a reply to the question from one of the trusted participants; and providing the reply to the other trusted participants.