Patent ID: 7430232

Claim:
A method for broadcasting a programme, the method comprising: broadcasting from a broadcasting system a programme over a broadcasting path of the broadcasting system; transferring from a server broadcast programme-associated data to a cellular radio network; transmitting from a base station of the cellular radio network the broadcast programme-associated data at a specific frequency defined for the cellular radio network in such a manner that the transmission of the broadcast programme-associated data is synchronized with the broadcasting of the programme; and receiving with a subscriber terminal of the cellular radio network the programme and the broadcast programme-associated data in such a manner that a programme receiver of the subscriber terminal receives from the broadcasting path of the broadcasting system the programme and a cellular radio network transceiver of the subscriber terminal receives the broadcast programme-associated data at a specific frequency, wherein the transmission of the broadcast programme-associated data is synchronized with the broadcasting of the programme in such a manner that the broadcast programme-associated data is transmitted to the subscriber terminal so that the subscriber terminal receives the broadcast programme-associated data, but does not use the broadcast programme-associated data until after a permission to do so has been obtained, which avoids momentary overload of a capacity of the cellular radio network by not transmitting the radio programme-associated data to all subscribers at the same time, and wherein permission to use the broadcast programme-associated data is timed in relation to a clock in the subscriber terminal.