Patent ID: 8620736

Claim:
A method of identifying a set of recommended items to a user, comprising: correlating a first item to one or more potential second items using a computing system and a data repository associated with the computing system to identify a set of candidate items predicted to be of interest to the user, the data repository containing at least one rating for the first item from the user, the user the at least one rating for the first item having been acquired during a group item sampling event during which the first item was sampled; identifying a user physical location based on location data for the user provided by a user mobile computing device; correlating the user physical location to one or more selected merchants in the vicinity of the user physical location with the computing system, wherein the one or more selected merchants are identified by the computing system to carry one or more of the candidate items; in response to detecting the one or more merchants in the vicinity of the user physical location, processing the set of candidate items with the computing system to identify the set of recommended items based on a calculated rating for the user for the set of candidate items; providing at least one electronic coupon to the user's mobile computing device for selected ones of the set of recommended items; and providing electronic location indicia to the user's mobile computing device identifying a physical location of the one or more selected merchants carrying the selected ones of the set of recommended items.