Patent ID: 8488755

Claim:
A method for tracking call activity of a plurality of businesses, comprising: storing a pool of tracking telephone numbers; receiving an indication that a first consumer has viewed a Web site; searching for at least one tracking telephone number belonging to a business whose reallocation date has expired in the pool to identify a first of the tracking telephone numbers that is available for allocation; sending the first tracking telephone number to the Web site that is viewed by the first consumer; updating a first date field of the first tracking telephone number in the pool to indicate that the first tracking telephone number is available; receiving an indication that a second consumer has viewed a web site; searching for at least one tracking telephone number in the pool to identify a second of the tracking telephone numbers that is available due to the unavailability of the first tracking telephone number; sending the second tracking telephone number to the web site that is viewed by the second consumer; updating a second date field of the second tracking telephone number in the pool to indicate that a second tracking telephone number is unavailable; receiving an indication that a third consumer has viewed a web site; searching for at least one tracking telephone number in the pool to identify the first tracking telephone number as having become available; sending the first tracking telephone number to the web site that is being viewed by the third consumer; and updating a first date field of the first tracking telephone number in the pool to indicate that the first tracking telephone number is unavailable.