Patent ID: 7463787

Claim:
A method comprising: assessing homogeneity of an image; identifying one or more areas of the image having similar homogeneity according to the assessed homogeneity; and selecting a homogeneous area in which to insert an object, wherein the selecting of the homogeneous area comprises retrieving default object characteristics from memory; first ranking the areas in order of size, largest first; second ranking the areas in order of rate of change of colour over each area, lowest first; comparing the default object colour to the average colour in each area and third ranking the areas in order of contrast to the default character string colour, greatest contrast first; applying a weighting factor to the size, rate of change of colour and average colour of each area; overall ranking the regions in which the object would fit in an order based on their first, second and third rankings and the applied weighting factor; and selecting the area in which to insert the object that has the highest overall ranking.