Patent ID: 8832252

Claim:
A computer program product comprising a computer useable memory having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to: receive, at a web platform technology independent extensible generic integration engine and from a website, a markup service indicator that indicates a data flow protocol between a client web platform and a particular service provider of a plurality of service providers; determine, by the extensible generic integration engine, which service provider of the plurality of service providers to utilize; perform, at the extensible generic integration engine, a data exchange with the determined service provider based on an outgoing data model indicated by the markup service indicator, the outgoing data model indicating a platform independent interface that is utilized to communicate with the service provider; and perform, at the extensible generic integration engine, a data exchange with the service provider based on an incoming data model indicated by the markup service indicator, the incoming data model indicating the platform independent interface that is utilized to communicate with the service provider.