Patent ID: 8583486

Claim:
A non-transitory computer-readable medium storing computer executable instructions for: receiving first traffic source information indicating that a first plurality of user visits to a web site originated from a first traffic source, wherein said first traffic source is selected from the group consisting of: i) a television advertisement; ii) a radio advertisement; and iii) non-electronic media; receiving information regarding which of said first plurality of user visits included one or more particular user activities; receiving a goal value, wherein said goal value comprises at least one numerical value; storing said goal value in memory; determining whether a conversion resulted from a particular visit of said first plurality of user visits by: using a numerical value associated with each of said one or more particular user activities to determine a conversion value, wherein using said numerical value associated with each of said one or more particular user activities to determine said conversion value comprises summing said numerical value of each of said one or more particular user activities; and comparing said conversion value with said stored goal value to determine whether a particular conversion occurred during said particular visit; and transmitting, for display on a display medium: an indication of said first traffic source; an indication of which of said first plurality of user visits included said one or more particular user activities; an indicator showing which of said first plurality of user visits resulted in said conversion; and an indication of a bounce rate adjacent said indication of said first traffic source, wherein said bounce rate is based at least partially on: the number of said first plurality of user visits that did not result in said conversion; and the total number of said first plurality of user visits.