Patent ID: 8255264

Claim:
A method of measuring sales performance of a dealer, the method comprising: determining a propensity to buy score associated with each of one or more leads received by the dealer; calculating an expected close rate associated with the dealer, wherein calculating the expected close rate comprises: for each lead received by the dealer: determining a total number of dealers that received the lead, and determining an adjusted propensity to buy score by dividing the determined propensity to buy score associated with the lead by a total number of dealers that received the lead, determining a total propensity to buy score by summing the adjusted propensity to buy score for each lead received by the dealer, and determining a ratio of the total propensity to buy score to a total number of leads received by the dealer; and determining, by a computing device, an effectiveness rate associated with the dealer, wherein determining the effectiveness rate comprises: determining the actual close rate associated with the dealer, and determining a ratio of the actual close rate associated with the dealer to the expected close rate associated with the dealer.