Patent ID: 8433342

Claim:
A method for personalized venue marketing, the method comprising: downloading a mobile application to a mobile device of an end-user; collecting by the downloaded mobile application personally identifiable information on the end-user and a MAC address for the mobile device; sending the personally identifiable information and the MAC address to a remote server, the remote server utilizing the personally identifiable information to locate a customer relations management entry for the end-user in a customer relations management database for a loyalty program for a venue; associating the MAC address of the mobile device with the end-user at the remote server based on the customer relations management entry for the end user and the MAC address transmitted from the downloaded mobile application on the mobile device; receiving a wireless communications protocol request from the mobile device at a wireless sensor within the venue, the wireless communications protocol request comprising the MAC address for the mobile device; and triggering a message comprising the MAC address from the wireless sensor to the remote server that the mobile device of the end user is on-site at the venue, which triggers a plurality of marketing activities to transmit to the end-user; wherein a marketing activity is an alert message to a host personnel in the venue, an SMS message to the user, or an in-application push message to the user; and wherein each of the plurality of wireless communications protocol request is an 802.11 probe request message.