Patent ID: 7520085

Claim:
A fishing lure comprising: a body with a forward end and an oppositely-disposed tail end, at least an external surface of the body being opaque; means associated with the body for self-orienting the body when drawn through water from the forward end, the self-orienting means orienting the body to have a dorsal side, an oppositely-disposed ventral side, and two oppositely-disposed lateral sides between the dorsal and ventral sides, the self-orienting means comprising at least one hook attached at the ventral side; at least one hole extending entirely through the body and having a first end at a dorsal surface defined by the dorsal side of the body and a second end at a second surface defined by the ventral side of the body; and a non-fluorescent and non-chemiluminescent light-conducting member disposed within and entirely closing the at least one hole by occupying the entire volume of the at least one hole and being operable to collect light impinging a first end of the light-conducting member at the dorsal side of the body, conduct the light away from the dorsal side to the second surface of the body, and emit the light from a second end of the light-conducting member at the ventral side, the second end of the light-conducting member being configured at the ventral side so that the emitted light from the light-conducting member is substantially a focused beam; wherein the fishing lure does not comprise any power-generating means, any light-generating means, any light-storing means, and any fluorescent means, but instead solely emits light that has been collected and obtained solely from ambient light above the fishing lure when self-oriented by the self-orienting means, the fishing lure being configured so that, when self-oriented by the self-orienting means, substantially all of the collected and obtained ambient light enters the light-conducting member through the first end thereof at the dorsal side of the body, is reflected through the body via the light-conducting member to the second end thereof at the ventral side of the body, and is emitted from the second end and the ventral side of the body as the focused beam.