Patent ID: 8595851

Claim:
A method, comprising: receiving, by a processor, from a user device, a request to use content on the user device, wherein the content was delivered to the user device via a broadcast network and use of the content is associated with a usage charge; analyzing, by the processor, data relating to a user of the user device and the requested content to determine whether rules set by a content provider are satisfied, wherein the rules dictate conditions upon which the content provider will sponsor the usage charge and the user receives an advertisement from the content provider; upon a determination that the rules set by the content provider are satisfied by the user of the user device, sending, by the processor, the advertisement to the user device via a cellular network and debiting the usage charge from an account associated with the content provider, wherein the cellular network is different than the broadcast network; enabling use of the requested content by the user device; and initiating, upon enablement of the requested content, a scheduling process that dictates parameters for sending the advertisement to the user device.