Patent ID: 7774350

Claim:
A system to facilitate computer-based commerce, the system including: one or more processors to execute one or more modules, the one or more modules including: a user transaction processing module to identify a plurality of transactions for a first user; a feedback collection module to receive transaction feedback information for the plurality of transactions from the first user and from an information system, the transaction feedback information being related to performance categories including accuracy of description; a feedback score generator to generate a feedback score utilizing the transaction feedback information; a feedback quality score generator to generate a feedback quality score measuring a quality of the transaction feedback information for the plurality of transactions received from the first user the feedback quality score being lowered if a number of negative ratings respectively associated with the plurality of transactions is below a predetermined threshold; and a feedback score adjusting module to adjust the feedback score generated based on the transaction feedback information, the feedback score adjusting module to utilize the feedback quality score.