Patent ID: 8290929

Claim:
A method comprising: receiving, via at least one processor, a request for embed code for a user application with an application programming interface; generating, via the at least one processor, embed code comprising computer-readable instructions operative to: access one or more media object attributes of the data object containing the embed code and referencing at least one media object; interact with one or more remote server systems to retrieve one or more additional media objects associated with the one or more media object attributes, the embed code including one or more account attributes for identifying the one or more additional media objects; and render the one or more additional media objects within a context of the data object; transmitting, via the at least one processor, the embed code in response to the request; accessing, via the at least one processor, a content consuming entity identifier in the media object request resulting from execution of the embed code; and identifying, via the at least one processor, the one or more additional media objects to be associated with the one or more media object attributes of the data object, the one or more account attributes associated with the content consuming entity identifier, the identifying one or more media objects is biased by the one or more account attributes associated with the content consuming entity identifier.