Patent ID: 8645187

Claim:
One or more nontransitory computer-readable media having computer-executable instructions embodied thereon that, when executed by a computing device, facilitate a method of retaining subscribers of a wireless service, the method comprising: calculating a ratio based on a number of incoming calls from subscribers received by a mobile device and a number of outgoing calls to subscribers originating from the mobile device, wherein the ratio is also based on locations of subscribers that originated the incoming calls; comparing the ratio to an influencer threshold; when the ratio is greater than the influencer threshold, then indicating that a subscriber associated with the mobile device is an influencer that potentially affects decisions of other subscribers regarding whether to cancel or maintain their subscriptions with the wireless service; and providing an incentive to the influencer to increase a likelihood that the influencer will retain a subscription with the wireless service, thereby increasing a likelihood that other subscribers who might be influenced by the influencer will retain their respective subscriptions.