Patent ID: 7812518

Claim:
An organic electroluminescent display apparatus, comprising a plurality of pixels which constitute a display portion, wherein: each of the pixels includes a plurality of sub-pixels each of the sub-pixels including an organic electroluminescent device having a pair of electrodes and an organic compound layer formed between the pair of the electrodes; the plurality of sub-pixels comprise a first sub-pixel which emits a blue color, a second sub-pixel which emits a green color, a third sub-pixel which emits a red color, and a fourth sub-pixel which emits a cyan or magenta color; a light-emitting compound in each of the organic compound layers is only one of a fluorescent organic compound and a phosphorescent organic compound; and the light-emitting compound in the organic compound layer of the first sub-pixel which emits a blue color is a fluorescent organic compound, and the light-emitting compound in the organic compound layer of the fourth sub-pixel which emits a cyan or magenta color is a cyan phosphorescent organic compound or a magenta phosphorescent compound.