Patent ID: 7954958

Claim:
A display shelf, comprising: a plurality of placing tables arranged in a vertical direction, each of which is adapted to have an article placed thereon; a projector placing portion which is adapted to support a projector; a plurality of transmission-type screens, each of which is arranged with a corresponding one of the placing tables, and is disposed above or below the corresponding one of the placing tables; a housing which has a space; and a plurality of mirrors arranged in the space which reflect respective portions of a projector image projected by the projector towards the transmission-type screens, wherein at least one of the transmission-type screens includes a plurality of projecting parts extending towards a front direction of the display shelf, wherein laterally-facing displays are arranged on at least one side of the projecting parts and are inclined to face toward lateral directions with respect to a front of the display shelf, and a flat part facing the front direction of the display shelf is arranged between the projecting parts.