Patent ID: 8099748

Claim:
A method for determining a user interest based on picture objects viewed by a user of a communications terminal, the method comprising: transmitting by a media center video objects and/or picture objects via a communications network to the communications terminal; making visible to the user the video objects and/or picture objects on a display unit of the communications terminal; determining a current direction of view of at least one eye of the user with respect to the display unit, by an eye tracker at the communications terminal detecting a position of a pupil using light reflected off of the pupil, which is detected by the eye tracker; transmitting the determined current direction of view by the communications terminal over the communications network to the media center; determining, by the media center, viewed spots of the video objects and/or picture objects based on the determined current direction of view; determining, by the media center, viewed picture objects located at the viewed spots and viewed by the user; and determining by the media center the user interest based on the viewed picture objects, wherein the determining of viewed spots is performed using a beam splitter, through which light is passed to the pupil and which is configured to receive light reflected off of the pupil; a lens which is configured to receive light from the beam splitter which is reflected off of the pupil; and a position sensing diode which receives light from the lens which has been reflected off of the pupil, and which has been reflected off of the beam splitter, the position sensing diode outputting a signal to the eye tracker.