Patent ID: 8092787

Claim:
Personal product liquid composition comprising: (1) 1 to 75% by wt. (weight) of a surfactant material selected from the group consisting of anionic, nonionic, amphoteric, cationic surfactants and mixtures thereof wherein at least 1% by wt. of said composition comprises anionic surfactant; (2) 0.1 to 90% of a structured benefit agent droplet composition comprising: (a) 50 to 99.9% by wt. of structured benefit agent composition wherein said benefit agent comprises sunflower seed oil; and (b) 50 to 0.1% structured benefit agent structuring material made from crystals and selected from the group consisting of crystalline structurant selected from the group consisting of natural or synthetic crystalline waxes, natural or synthetic hydrogenated oils or fats, fatty acids, fatty alcohols, salts of fatty acids, hydroxy fatty acids, fatty acid esters and mixtures thereof; and (3) optical modifier or modifiers, wherein droplet diameter of structured benefit agent is in range of 1-15 μm; wherein the crystals in said structuring material have an aspect ratio defined by A/B>1, the length A being understood as the longer of the two dimensions when considering length and width, B; wherein, structurant of 2(b), benefit agent of 2(a) and optical modifier of (3) are heated to molten state and mixed and are then separately combined with a surfactant containing composition and cooled to room temperature, and there is provided enhanced benefit of the optical modifier of at least 5% relative to the effect provided by the same optical modifier in the absence of structured benefit agent in the final composition.