Patent ID: 7084861

Claim:
A drive method of an electrooptic device that divides each field into a plurality of subfields on a time base for driving a pixel, and controls and drives the subfields for bringing into a transmissive state each of a plurality of pixels which include an electrooptic material disposed in intersection areas between a plurality of data lines and a plurality of scanning lines, by an ON voltage or an OFF voltage in accordance with a multi-bit display data, whereby the respective pixels display gradations within one field by a subfield drive scheme, the drive method comprising: bringing at least one of the subfields in which a pertinent pixel is to be brought into the transmissive state and which are only concentrated in a first half of the pertinent field on the basis of the multi-bit display data, into a non-transmitting condition as controlled for displaying a gradation per pixel on the basis of the multi-bit display data.