Patent ID: 7412405

Claim:
A method for propagating advertisement for market controlled presentation among communication devices over a communication network, wherein the communication network is accessed by service providers and an advertising service, the method stored and executed as an application for use by network devices, the method comprising: receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts; receiving at least one bid from an advertiser for each said advertising request submitted, wherein said bid includes at least one presentation slot specification and a proposed amount of payment for presentation, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user; computing ranking information from said at least one bid, wherein said ranking reflects the financial value of propagation of said at least on advertising request to the advertising service; providing certification of said at least one advertising request, wherein certification includes a signature of the contents of said advertising request, said at least one requested presentation slot, and said ranking information; and propagating at least one certified advertising request over the communication network using the ranking information from the certification.