Patent ID: 8799951

Claim:
A method comprising: responsive to a television platform detecting that a mobile device is in physical proximity to the television platform based on the television platform periodically requesting a mobile device identifier of the mobile device, receiving, by a network server and from the television platform that manages television program content provided to at least one user, a mobile device identifier of the mobile device associated with the at least one user, wherein the mobile device identifier is at least one of a telephone number and an identifier that uniquely identifies the mobile device, wherein the at least one of the telephone number and the identifier that uniquely identifies the mobile device has been previously received by the television platform in response to the television platform having detected that the mobile device is in physical proximity to the television platform, wherein the television platform is implemented at a television peripheral device that is external to the mobile device; responsive to the television platform identifying a television event within the television program content based on processing the television program content as the television program content is displayed, receiving, by the network server, a television event identifier from the television platform, wherein the television event identifier is associated with the television event included in the television program content; determining, by the network server, that the television event identifier associated with the television event corresponds to a television event identifier of a marketing information database, wherein marketing information is associated with the television event identifier of the marketing information database; selecting, by the network server, the marketing information associated with the television event identifier of the marketing information database, wherein the television event identifier associated with the television event and the mobile device identifier are usable by the network server to determine that the television program content is provided to the at least one user associated with the mobile device; and using the mobile device identifier received from the television platform to transmit, by the network server, a message that includes the marketing information from the network server to the mobile device identified by the mobile device identifier, such that the marketing information is displayable to the at least one user.