Patent ID: 7548846

Claim:
A method comprising: receiving at least one instruction to automatically generate a set of language-specific electronic mail messages containing content associated with marketing research, wherein the at least one instruction includes an indication of a list of recipients and an indication of a pre-assembled content set for use in automatically generating the set of language-specific electronic mail messages containing the content associated with marketing research, the pre-assembled content set including at least a first version of the content in a first language and a second version of the content in a second language; based on the received instruction, automatically generating the set of language-customized electronic mail messages containing the content associated with marketing research, wherein at least a first one of the electronic mail messages is customized for a first recipient having a first language preference, wherein at least a second one of the electronic mail messages is customized for a second recipient having a second language preference, and wherein automatically generating each of the language-customized electronic mail messages in the set includes: identifying a preferred language of an electronic mail recipient from the list of recipients; selecting and writing header information to an electronic mail message based on the identified preferred language, wherein the header information includes character coding information that is selected based on the preferred language; selecting, from the pre-assembled content set, a language-appropriate version of the content associated with marketing research based on the identified preferred language; and writing a body to the electronic mail message, wherein the writing includes inserting the selected language-appropriate version of the content associated with marketing research; and sending each of the language-customized electronic mail messages to an appropriate electronic mail recipient.