Patent ID: 7865395

Claim:
An apparatus configured to provide information for use in identifying content of potential interest to one or more users, comprising: a computer readable medium operable for storing information, in a database, related to at least one user, the information operable in identifying content of potential interest to the at least one user, the computer readable medium further comprising: at least one file containing information related to the at least one user and further comprising: at least one first entry associating interest information with the user; wherein the interest information is based upon passively monitored Internet usage patterns for the user; and at least one second entry identifying a notification criteria comprising at least an indication of notification scheduling specified by the at least one user and obtained from a registration website that is separate from the apparatus and configured to maintain the notification criteria of the at least one user; a processor, facilitating access to the database; and a communications interface facilitating access to the database; wherein the notification criteria is obtained from the registration website by the operations of: the at least one user communicating the notification criteria to the registration website at a first time and a user identifier to the processor at a second time; and the processor communicating at least the user identifier to the registration website to obtain the notification criteria of the at least one user.