Patent ID: 8756100

Claim:
A non-transitory computer-readable medium embodying at least one program executable in a computing device, the at least one program comprising: code that determines an availability and at least one first ticket price associated with a plurality of tickets for attending an event; code that retrieves a listing of purchasers of at least one of the plurality of tickets for the event from a ticket merchant, the at least one of the plurality of tickets being purchased at the at least one first ticket price from the ticket merchant; code that obtains a listing of contacts associated with the listing of purchasers, the listing of contacts obtained from a third party social networking site; code that determines a listing of target ticket purchasers based at least in part upon the listing of contacts, the listing of target ticket purchasers being mutually exclusive of the listing of purchasers; and code that generates an electronic communication embodying an offer listing to the target ticker purchasers for purchasing from an excess supply of the plurality of tickets through an electronic commerce system, the offer listing referencing the excess supply of the plurality of tickets and at least one second ticket price, the at least one second ticket price being a portion of the at least one first ticket price.