Patent ID: 7421467

Claim:
A fee-charge processing apparatus, comprising: fee-charge receiving means for every time transmission image data generated by manipulating a provision with an advertisement image inlaid into a template image by presenting said provision image displayed on predetermined display means and then inlaying a predetermined user image into said template image of said provision image as superimposed upon said advertisement image so that said user image is displayed in preference to said advertisement image is transmitted from a predetermined data acquiring apparatus to a predetermined destination via a network once receiving said transmission image data added with said identifier being transmitted; and fee-charge processing means for counting a number of times said template image corresponding to said identifier added to said transmission image data has been used for displaying said advertisement image at said generation of said transmission image data and computing a template usage fee to be paid to a creator of said template image in accordance with said number, wherein, every time said transmission image data is added with an identifier issued beforehand to said advertisement image used for generating said transmission image data to said transmission image data and said resultant transmission image data are transmitted from said data acquiring apparatus to said predetermined destination via said network, said fee-charge receiving means once receives said transmission image data added with said identifier being transmitted; and said fee-charge processing means counts the number of times said advertisement image corresponding to said identifier added to said transmission image data has been used at the generation of said transmission image data and computes an advertisement fee to be billed to an advertiser in accordance with the usage count.