Patent ID: 7100111

Claim:
A method of providing for placement of a plurality of graphical objects on a page viewable by a user on a display, the graphical objects including graphic and text symbols, the page having positions for receipt of the objects, each object having a link to information, the link being invoked by an event identifying the object by a computer pointing device, the method being performed on a computer network and comprising the processing steps of: receiving a request for a page from a user; collecting and storing information about the user; retrieving graphical objects for possible inclusion in the page which have been grouped according to the user information; retrieving past performance data about the graphical objects; calculating a likelihood that a graphical object will experience an event based upon the past performance data; and returning the requested page to the user for viewing on the display with the graphical objects which have a higher event likelihood being arranged relative to one another in more visually prominent positions on the page.