Patent ID: 7437321

Claim:
A computer-implemented method for creating two or more modified designs, the method comprising: providing two or more designs for simultaneous displaying to a reviewer, each design having a plurality of design components, and each design component having a corresponding selected value, providing at least one control adapted to allow the reviewer to manually select one or more preference levels corresponding to one or more design components in the designs, each preference level indicating a user's opinion as to a relative desirability or lack of desirability of the selected value of the corresponding design component, receiving preference levels selected by the reviewer, generating two or more different modified designs in accordance with the received preference levels, the modified designs including corresponding design components having corresponding selected values that are the same or similar to the selected values of the respective design components of the two or more designs whose corresponding preference level indicates a relatively higher desirability and excluding corresponding design components having corresponding selected values that are the same or similar to the selected values of the respective design components of the two or more designs whose corresponding preference level indicates a relatively lower desirability, and providing the modified designs for simultaneous displaying to the reviewer.