Patent ID: 7953762

Claim:
A method comprising: displaying, by a computer-based system for generating a plurality of predictive models and on a user interface, first data associated with a first group of consumers, manipulating, by the computer-based system, the first data by at least one of: filtering the first data based on a sample size, filtering the first data based on an uploaded list, filtering the first data using mathematical and logical operations, and filtering the first data based on a credit limit; receiving, by the computer-based system and through the user interface, second data associated with a second group of consumers and at least one of: a score destination and an update interval; simultaneously generating and executing, by the computer-based system, computer logic that represents the plurality of predictive models, wherein at least one of the predictive models in the plurality of predictive models is based upon the analysis and manipulation of the first data, and wherein each model is given a score representing the accuracy of the model; transmitting, by the computer-based system, to each consumer in the second group of consumers a score that indicates the likelihood that each consumer in the group will respond to an offer; and tracking, by the computer-based system, a behavior and performance of the plurality of predictive models using a Population Stability Index (“PSI”).