Patent ID: 8341151

Claim:
A server comprising a processor, a server memory and a network accessible host, said network accessible host in communication with said server, said processor arranged to: provide a selectable plurality of user-selectable attributes corresponding to a user, the plurality of user-selectable attributes stored on the server memory; provide, for each selected one of said plurality of user-selectable attributes, a selectable plurality of values, the plurality of values stored on the server memory; and generate an archetype responsive to the selected values of the selected attributes; retrieve from said server at least portion of the selectable plurality of user-selectable attributes; wherein said network accessible host is arranged to: generate a meta-descriptor for an object stored on said network accessible host, said meta-descriptor generated responsive to said retrieved portion of said provided selectable plurality of user-selectable attributes and said retrieved selectable plurality of values; and associate said generated meta-descriptor as a tag of said object.