Patent ID: 7603433

Claim:
An interactive media system for providing interactive media services to a caller during a call from said caller to a called telephone number, comprising: a location server, said location server storing a location of an interactive application; an application server, said application server storing, at said location, said interactive application in a predetermined format; a media resource controller; at least one media resource; and a browser, said browser being configured to (i) receive said called telephone number, (ii) determine said location by sending said location server a request identifying said called telephone number, wherein said location server functions as a redirection server by identifying said location in response to said request, (iii) obtain said interactive application in said predetermined format from said application server by identifying said location, (iv) interpret said interactive application in said predetermined format and (v) responsively communicate with said media resource controller to invoke said at least one media resource in accordance with said interactive application.