Patent ID: 8334921

Claim:
An image processing apparatus comprising: an image-effect determination unit configured to determine, on the basis of an environmental information item at a time of capture of an image data item, the environmental information item being associated with the image data item, a dynamic image effect in which, when the image data item is displayed, a visual change is generated for the displayed image data item; and a display control unit configured to control, for display of the image data item, a display operation so that the dynamic image effect which has been determined by the image-effect determination unit is applied, wherein the image-effect determination unit determines a dynamic image effect for a playback-target image data item on the basis of an environmental-information difference that is obtained by comparing an environmental information item associated with the playback-target image data item which is to be played back and displayed with a predetermined environmental information item which is a comparative target, and wherein the predetermined environmental information item that is a comparative target is an environmental information item associated with an image data item that was a playback target at a point in time before the playback-target image data item is a playback target.