Patent ID: 8522134

Claim:
A method, comprising: using one or more processors to perform presenting to an administrator a rendering of a stored electronic commerce web page in a what-you-see-is-what-you-get editing environment, wherein the presenting to the administrator the rendering of the stored electronic commerce web page document comprises overlaying an editing control layer from an editing control document for accessing editing functions of the what-you-see-is-what-you-get editing environment, and an electronic commerce web page presentation layer derived from the stored electronic commerce web page document, wherein the editing control layer is overlayed above the electronic commerce web page presentation layer, the presenting further comprises inserting into structural tags of the stored electronic commerce web page document attribute data, wherein the attribute data identifies editing functions available from the what-you-see-is-what-you-get editing environment for elements of editable content of the stored electronic commerce web page document, and the editing functions available from the what-you-see-is-what-you-get editing environment are embodied as editing control code that is stored separately from the stored electronic commerce web page document, the presenting the electronic commerce web page document excludes inserting into the stored electronic commerce web page document executable code tags that alter structures of the stored electronic commerce web page document for use in editing in the what-you-see-is-what-you-get editing environment, and the presenting further comprises rendering in the what-you-see-is-what-you-get environment the electronic commerce web page presentation layer as viewable in presenting to a prospective purchaser; and responsive to receiving an administrator edit of one of the elements of editable content from the what-you-see-is-what-you-get editing environment via the editing control layer, executing code for performance on the stored electronic commerce web page document of an editing function associated with the respective element of editable content by the attribute data, wherein the performance on the electronic commerce web page document of the editing function modifies content of the stored electronic commerce web page document.