Patent ID: 7537121

Claim:
A product display container comprising: a plurality of compartments, each compartment in the plurality of compartments including at least: (i) a bottom panel; (ii) a front panel; (iii) a back panel; (iv) a bottom-front fold line between the bottom panel and the front panel; and (v) a bottom-back fold line between the bottom panel and the back panel; wherein the product display container has a collapsed configuration in which the bottom panel is approximately parallel to the front and back panels and in which the front panel is proximate the back panel; wherein the product display container has an expanded display configuration in which the front panel is spaced from the back panel and the bottom panel extends between the front and back panels to form an area for holding product to be displayed; wherein each compartment in the plurality of compartments further comprises a rigidity flap; wherein the rigidity flap is adapted to be deployed from a non-rigidifying position into a rigidifying position; and wherein, when the rigidity flap is in the rigidifying position, the rigidifying flap stiffens the product display container to resist compression from the expanded display configuration to the collapsed configuration.