Patent ID: 8655722

Claim:
A method for rewarding members of an anonymous loyalty program, the method comprising: registering an identification code with a loyalty program server of an anonymous loyalty program for a gaming institution to become an anonymous member of the anonymous loyalty program for a gaming institution, the identification code allows participation by the anonymous patron in an anonymous loyalty program without additional information from the anonymous patron, the identification code based on an unique device identifier number for a mobile phone of the anonymous patron and a number associated with a mobile resident software application on the mobile phone, the mobile resident software application associated with the anonymous loyalty program; playing a game at the gaming institution; transmitting the identification code to a receiver associated with the game to log the anonymous member on to a gaming session; ending play at the game of the gaming institution; logging off the gaming session; transmitting a reward point value to a rewards server, the rewards server in communication with the loyalty program server and the plurality of mobile phones, the rewards server configured to transmit a plurality of reward messages to the loyalty program server for rewarding of loyalty points to an account for the anonymous patron at a database of a loyalty program server; and accessing a self service at the gaming institution using the identification code to redeem reward points for a good or service.