Patent ID: 7383333

Claim:
A method of tracking network activity of a user, which user has associated therewith a unique ID identifying the user, which unique ID is associated with profile information previously provided by the user and stored at a registration server, the unique ID stored in association with an application on a computer of the user, comprising the steps of: accessing a vendor server on a network by the user to view vendor server information; transmitting to the vendor server the unique ID stored in the application on the user's computer in response to accessing the vendor server; accessing at the vendor server the user profile information at the registration server utilizing the received unique ID and associated therewith; delivering from the vendor server information to the user computer for use by the user as a function of the accessed user profile information; logging activities of the user with an activity log generated and stored in association with the unique user ID while the user accesses the vendor server for receiving the server information; and wherein the activity log is generated on the computer of the user and stored thereon.