Patent ID: 8234157

Claim:
A computer-implemented method of Internet based advertising wherein a first website is advertised on a second website, the method comprising: providing an upper level category and a lower level category; assigning a keyword to each of the upper and lower level categories; respectively assigning fixed amounts of compensation to the keywords, thereby defining an upper level fixed amount of compensation and a lower level fixed amount of compensation; analyzing a performance level of the second website; associating the second website with either of the upper and lower level categories based on the performance level of the second website, thereby defining a second website level category, the second website being associated with the lower level category when the performance level of the second website is lower than a performance level threshold; associating the first website with the keyword, thereby defining a first website keyword; in response to the second website requesting hyperlinks to websites associated with the keyword, providing to the second website a hyperlink to the first website; and in response to a user selecting the hyperlink, compensating the second website at least a portion of either of the upper level fixed amount of compensation or the lower level fixed amount of compensation based on the second website level category.