Patent ID: 7415281

Claim:
A cell broadcasting service system comprising: a mobile communication terminal for generating a message and for inserting a cell broadcasting (CB) identification (ID) and a geographical scope information to the generated message, the terminal including a message converter for converting the generated message including the CB ID and the geographical scope information into a cell broadcast service (CBS) type message that includes the CB ID in an identifier field and the geographical scope information in a geographical scope field that is different and separate from the identifier field; a short message service (SMS) center for transmitting the CBS type message to a CB center when receiving the CBS type message from the terminal; and the CB center for broadcasting a received message to terminals assigned the CB ID in the geographical scope information by referring to the geographical scope field of the CBS type message when receiving the CBS type message from the SMS center, wherein the geographical scope field indicates a geographical scope to broadcast the CBS type message and that indicates a message display mode to be performed at a receiving terminal upon receiving the CBS type message.