Patent ID: 7418409

Claim:
A computerized system for concurrent optimization of value in a transaction between at least two entities, comprising: a. a data store containing data representing, with respect to at least one product, at least one option offered by a first of said entities; b. a server with which a second of said entities may interact for at least said option; c. a server being adapted to receive inputs for at least said option and to search the data store for eligibility of products for at least said option; d. at least one output device to output from the server the search results; e. a server being adapted to receive at least one decision of the second entity about the acceptance of at least one of said search results comprising acceptance of an option offered by said first entity; and f. an event optimizer system receiving data at least pertaining to said acceptance, and in response to the occurrence of at least one event selected from a set of multiple predetermined potential events, executing a corresponding event specific response algorithm; wherein at least one of the servers or the event optimizer system concurrently optimizes a value for at least two entities and determines how the first party will satisfy the accepted option.