Patent ID: 8051008

Claim:
A computer-implemented method of executing a product liquidation transaction comprising the steps of: a. a user having a reward account stored on a reward server computer associated with a reward account holder, said reward account comprising rewards previously awarded to the user by a reward issuing entity as part of a previous transaction, the rewards having (i) a par value established by the reward account holder equivalent to an amount that the reward account holder is willing to convey upon redemption of the rewards, and (ii) a retail value equivalent to an amount that the user is willing to accept for redemption of the rewards, said retail value being substantially higher than said par value; b. a manufacturer offering to sell a liquidated product at a liquidation price that is substantially less than a reference price otherwise charged for the liquidated product; c. the user requesting a transacting entity to facilitate the user in obtaining the liquidated product by redeeming at least some of the rewards from the reward account stored on the reward server computer, the rewards being redeemed having a par value substantially equal to the liquidation price of the liquidated product and a retail value substantially equal to the reference price of the liquidated product; d. requesting the reward account holder to convey to the transacting entity the par value of the redeemed rewards; e. the transacting entity conveying consideration to the manufacturer equivalent to the liquidation price of the liquidated product; f. the manufacturer causing a product provider to provide the liquidated product to the user; and g. the manufacturer providing a non-liquidated product to the product provider to replace the liquidated product provided to the user.