Patent ID: 8806326

Claim:
An apparatus comprising: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following: receive one or more inputs of one user; convert the one or more inputs into at least one user-defined text-based linking rule based upon semantic content preferences of the user; when content becomes available as specified in the at least one user-defined text-based linking rule, process the content of a web page to be displayed at a user interface for the user, the web page including information for formatting the content that includes one or more words, and determine to modify the web page in accordance with the at least one user-defined text-based linking rule that adds at least one link to external content for at least one of the words displayed in the web page at the user interface, wherein the at least one word remains in a modified web page with an identical text as in the web page, and the at least one link is embedded in the at least one word only in the modified web page.