Patent ID: 7922670

Claim:
A system for quantifying and mapping visual salience to a dynamic visual stimulus, comprising: a processor; software executing on said processor for receiving data indicative of a group of individual's ocular responses while viewing a dynamic visual stimulus, the dynamic visual stimulus changing over time; software executing on said processor for generating a distribution of visual resources for each individual in the group at each of a plurality of times during the viewing of the dynamic visual stimulus, said distribution of visual resources for each individual representing an allocation of each of at least two portions of the individual's visual resources across each of at least two portions of the dynamic visual stimulus viewed by the particular individual at the particular time; software executing on said processor for generating a distribution of the group's visual resources at each of the plurality of times during the viewing of the dynamic visual stimulus by aggregating the distributions of each of the individuals at each of the plurality of times; and software executing on said processor for generating a graphical display of the distribution of the group's visual resources on the dynamic visual stimulus over time, the graphical display illustrating the allocation of each portion of the group's visual resources across each portion of the dynamic visual stimulus viewed by the group at each of the plurality of times throughout the viewing of the dynamic visual stimulus, wherein the graphical display includes at least a portion of the dynamic visual stimulus.