Patent ID: 7111775

Claim:
A method of sales lead generation for pet service providers, comprising the steps of: recording a customer identifier presented by a customer to a retailer at a retailer point-of-sale device; recording a promotion identifier code from a promotional material presented by said customer at said point-of-sale device, wherein said promotional material promotes a pet related service offered by a pet service provider, wherein said pet related service is not offered by said retailer; permitting said customer to retain said promotional material, said promotional material having directions for the customer to purchase said pet related service from said pet service provider; retrieving customer contact information for said customer from a database located at said retailer in response to recording the customer identifier and promotion identifier code; generating a customer contact information record based on customers who present said promotional material at said point-of-sale device; sending said customer contact information record to said pet service provider if the customer does not initiate the purchase of said pet related service within a predetermined period of time; wherein said promotion identifier code comprises a universal product code (UPC), and wherein the step of recording said promotion identifier code comprises scanning said UPC at said retailer point-of-sale device; and wherein the step of recording said promotion identifier code further comprises recording said UPC as a sale in a retail transaction system with a zero sale value.