Patent ID: 8272566

Claim:
A system for card customization including a centralized issuer hub providing a single point of website integration for applicants in different countries, the system comprising: a centralized issuer hub comprising a server that coordinates data exchange between two or more local issuer country websites and a card customization services for processing applicant requests; wherein a local issuer country website provides a browser-based user interface for an applicant; wherein the card customization services includes a website that recognizes an issuer country of the applicant and launches a dedicated country-specific website for the applicant based upon on a country of origin of the local issuer country website: wherein the card customization services further includes a syndication layer that adds country-specific content to a base website and serves up the dedicated country-specific website for the applicant, wherein the syndication layer further adds brand-specific content to the base website for inclusion in the dedicated country-specific website.