Patent ID: 7703041

Claim:
A screen display apparatus for displaying at least one piece of content information on a display screen, comprising: a reception block for receiving identification information through a broadcast wave or a network; a selection accept block for accepting selection of first content information displayed in a first display area of the display screen; a content information acquisition block for acquiring second content information associated with the first content information; a display area control block for controlling at least one of the first display area and a second display area of the display screen to allocate the second display area for displaying the second content information on the display screen; and a purchasing accept block for accepting selection of one or more content elements, displayed in a third display area, for purchase, wherein the one or more content elements are associated with a selected item of the second content information, wherein the second content information comprises a list of cast names, wherein the selected item is one of the cast names, wherein the first content information identifies an item of a first type of media, wherein a type of media of the one or more content elements is different from the first type of media, wherein the first type of media is a broadcast program, wherein the list of the cast names comprises names of cast appearing on the broadcast program, wherein the one or more content elements represent tangible items associated with the one of the cast names, and wherein the first content information, the list of the cast names, and the one or more content elements are displayed on the display screen at a time of the purchase.