Patent ID: 8600833

Claim:
A method comprising: mapping, by one or more processors, a taxonomy of interests to a catalog of items made available for consumption by a plurality of users of an electronic marketplace; retrieving, for individual users of the plurality of users, one or more transaction records resulting from interaction with one or more items in the catalog; generating a list of interests for the individual users of the plurality of users by determining taxonomy interests that are associated with the one or more items from the transaction records; receiving, from a user, a request to present information about an item of the one or more items in the catalog; comparing the list of interests for the user that provides the request to individual lists of interests for one or more of the plurality of users that have provided a review of the item; identifying, based on the comparing, at least one user of the plurality of users that has interests similar to the interest of the user that provides the request to present the information about the item; and presenting the review of the item provided by the at least one user with an indication of at least one similar interest.