Patent ID: 8825677

Claim:
A method comprising: receiving, by an online publication system, a product catalog that includes one or more products and data to distinctly identify the products; accessing, by the online publication system, a profile of a merchant, the profile including an identity of the merchant and advertising information comprising an advertising constraint; using the product catalog and the profile of the merchant to develop advertising data, the advertising data comprising a product listing for a product from the product catalog; interfacing with a first external system to generate the product listing, the first external system comprising one of an auction system or an online store; developing, using the advertising data, an advertising campaign and specifying a plurality of communication channels used for the advertising campaign, the advertising campaign to emphasize the merchant's identity in at least one communication channel of the plurality of communication channels and further to emphasize advertising data for products of the merchant in another communication channel of the plurality of communication channels; and analyzing the advertising campaign and, responsive to the reviewing, adjusting the advertising campaign within the advertising constraint.