Patent ID: 8533032

Claim:
A method of generating and redeeming a plurality of coupons, the method comprising: generating a first coupon including: identifying a first group of offers from a plurality of offers such that the first group of offers is individually customized to a first consumer, and generating a first bar code for the first coupon using a processor in communication with a database, the first bar code identifying a first account stored in the database and indicating that the first coupon relates to the first group of offers, wherein the first account includes a status of each of the first group of offers and is associated with the first consumer; generating a second coupon including: identifying a second group of offers from the plurality of offers such that the second group of offers is individually customized to a second consumer, and generating a second bar code for the second coupon using the processor, the second bar code identifying a second account stored in the database and indicating that the second coupon relates to the second group of offers, wherein the second account includes a status of each of the second group of offers and is associated with the second consumer; distributing the first coupon to the first consumer; and distributing the second coupon to the second consumer; wherein each of the plurality of offers is redeemable for a discount on a corresponding one of a plurality of products offered for sale, and the first group of offers differs from the second group of offers.