Patent ID: 8849261

Claim:
A method for use in providing advertisement content to a mobile communication device, comprising: receiving a text message by a first mobile communication device, by way of a user of the first mobile communication device inputting text information into the first mobile communication device; parsing the text message for preprogrammed words; selecting, by the first mobile communication device, an item of advertisement content out of a plurality of items of advertisement content for appending to the text message based on the preprogrammed words; appending the selected item of advertisement content to the text message; transmitting the text message and the appended selected item of advertisement content to a second mobile communication device for display on the second mobile communication device; and associating a point value with the user of the first mobile communication device based on transmission of the text message and the appended selected item of advertisement content to the second mobile communication device; wherein at least some of the different items of the plurality items of advertisement content have different associated point values.