Patent ID: 7644375

Claim:
A method of displaying a dynamic path flow report, comprising: in a first display area, displaying a representation of a first path comprising at least two pages in a defined sequence; displaying a representation of at least one of a next page and a previous page with respect to the first path, wherein: each previous page representation is displayed in a second display area and comprises a page visitation statistic indicating how many site visitation paths included a visit to the previous page prior to a traversal of the pages of the first path in the defined sequence; and each next page representation is displayed in a third display area and comprises a page visitation statistic indicating how many site visitation paths included a visit to the next page after a traversal of the pages of the first path in the defined sequence; receiving user selection of at least one displayed page representation in at least one of the second and third display areas; and responsive to the user selection: adding a page corresponding to each user-selected page representation to the first path; in the first display area, displaying an updated representation of the first path, the updated representation comprising a representation of the added page; and repeating the step of displaying a representation of at least one of a next page and a previous page with respect to the first path.