Patent ID: 8065353

Claim:
A computer-implemented method for determining the efficacy of a customer search terminal system that accepts customer product searches and identifies corresponding products and product information, the method comprising: providing an in-store customer search terminal as a fixture in a retail establishment in a location accessible by a customer, the customer search terminal storing a database of inventory available at the retail establishment; a reporting server receiving, at a computer, customer search terminal usage information including data related to customer usage of the customer search terminal; the reporting server receiving product sales information including data related to products sold at an in-store point-of-sale terminal; and generating customer purchase behavior information by correlating the received customer search terminal usage information with the received product sales information from the point-of-sale terminal, the step of correlating comprising determining sales of said corresponding products that occurred within a prescribed time period relative to the respective searches for the corresponding products on the customer search terminal, wherein the data related to customer usage includes search terms entered into a user interface of the customer search terminal and corresponding product search results displayed on the customer search terminal, wherein the data related to the customer usage further includes a customer navigation history that includes customer inputs to the customer search terminal and information about screens that are displayed on the customer search terminal during a customer search session, and wherein the customer navigation history further includes timing information related to how long each of the screens is displayed.