Patent ID: 8645470

Claim:
A method comprising: receiving, at a network entity, a multimedia message initially transmitted from a sending entity and addressed to one or more recipients, wherein the multimedia message includes media content; determining, by the network entity, whether at least one recipient of the multimedia message is a user agent that is not of another network entity; in response to determining that at least one recipient is a user agent that is not of another network entity, checking, by the network entity, for a sending entity rule specified by the sending entity, a recipient rule specified by at least one recipient of the one or more recipients, and a network rule specified by at least one of the sending entity, the at least one recipient, and a network operator; in response to determining that at least one recipient is a user agent that is of another network entity, checking, by the network entity, for a sending entity rule specified by the sending entity and a network rule specified by at least one of the sending entity and a network operator; and delivering the media content to the at least one recipient based upon the respective at least one rule, the at least one rule is identified prior to delivering the media content.