Patent ID: 8209233

Claim:
A method comprising: capturing via a wireless communication device and in response to actions of a user, a digital image of an event venue; displaying the digital image of the event venue to the user on a display device of the wireless communication device; interacting with the user via the wireless communication device to select the digital image; displaying at least one task option corresponding to a customized event task on the display device of the wireless communication device; interacting with the user via the wireless communication device to select the customized event task; transmitting the digital image from the wireless communication device to a server system along with data indicating the customized event task to identify the event venue via the server system, based on the recognition of the event venue in the digital image, and not based on the recognition of an optical code; receiving event information at the wireless communication device, based on the recognition of the event venue; interacting with the user to facilitate the customized event task associated with the event venue via the wireless communication device, based on the event information; and displaying at least a portion of the event information on the wireless communication device.