Patent ID: 7881974

Claim:
A computer-implemented method for managing product descriptions, comprising: identifying a product; obtaining a first merchant value for a first merchant selling said product, wherein the first merchant value contains a set of textual descriptions for attributes of the product; determining, using a computer, data quality scores for textual descriptions in the first merchant value, including, for each textual description in the first merchant value: comparing, using a computer, the textual description in the first merchant value to a textual description contained in a second merchant value submitted by a second merchant, to determine a textual description similarity score; weighting, using a computer, the textual description similarity score based on a cumulative data quality rating associated with the second merchant to determine a weighted textual description similarity score; and combining multiple weighted textual description similarity scores for the textual description in the first merchant value to determine a data quality score for the textual description in the first merchant value; storing the first merchant value and the data quality scores with a stored plurality of merchant values and data quality scores; and selecting a set of textual descriptions for said product from the stored plurality of merchant values and data quality scores, wherein the set of textual descriptions is selected based on the stored data quality scores and cumulative data quality ratings associated with each respective merchant submitting the merchant values.