Patent ID: 8777351

Claim:
A print data generation apparatus that generates binary print data used for printing dots to each of a plurality of pixel areas on a print medium by performing scanning by a print head for printing dots in a predetermined direction relative to the print medium, said apparatus comprising: an obtaining unit configured to obtain multi-valued data of an image to be formed on the plurality of pixel areas; and a converting unit configured to convert each of the multi-valued data for the plurality of pixel areas obtained by said obtaining unit into the binary print data for defining an area, on which the dot is to be printed, in areas included in each of the plurality of pixel areas, such that in a case where a level of the multi-valued data corresponding to each of a plurality of pixel areas successive in a direction intersecting the predetermined direction is a level of the multi-valued data that determines the number of dots, which is smaller by one than the number of areas in the intersecting direction, to be printed on the pixel areas, for each of the plurality of pixel areas successive in the intersecting direction which are located at same positions in the predetermined direction, among rows of the areas which are located at different positions in the intersecting direction from each other, the dot is not printed on the area included in a predetermined one row and the dot is printed on the area included in a row different from the predetermined one row, and positions of the predetermined one rows in the respective pixel areas are the same as each other in the intersecting direction and the dots printed on the areas included in the respective different rows of the plurality of pixel areas successive in the intersecting direction are differently arranged from each other.