Patent ID: 8516017

Claim:
A system for determining rules of presentation for secondary media content to be associated with at least one media segment, the system comprising: an association module comprising one or more computer processors, the association module configured to: determine identifying data corollary to the at least one media segment; determine the rules of presentation based on one or more criteria presented using an electronic output device; determine a secondary media content based at least partly on the identifying data corollary to the at least one media segment and the rules of presentation, whereby the determination associates the secondary media content with a secondary media content identifier; associate in a database the secondary media content identifier with the identifying data corollary to the at least one media segment, whereby the associating determines data that enables the identification of a specific association of the secondary media content identifier with the identifying data corollary to the at least one media segment; store the data that enables the identification of the specific association of the secondary media content identifier with the identifying data corollary to the at least one media segment on a computer server system configured to enable distribution of at least the secondary media content to at least one receiving device according to the rules of presentation; and a memory for storing at a minimum the identifying in data corolla to the at least one media segment.