Patent ID: 8893164

Claim:
A method, comprising: receiving, at a wearable computing device, gaze information comprising: (i) an image or a video indicative of a wearer-view through a field of view of the wearable computing device, and (ii) data indicating a view direction associated with the wearer-view; identifying a video advertisement that is playing, in a physical advertisement space captured in the image or the video, at a location in the image or the video that corresponds to the view direction, wherein identifying the video advertisement comprises: generating a search query based on (i) a portion of the image or the video at the location that corresponds to the view direction, and (ii) an amount of time during which the location in the image or the video corresponds to the view direction, providing the search query to a server, and receiving an identification of the video advertisement; in response to identifying the video advertisement that is playing in the physical advertisement space that corresponds to the view direction, determining an audio advertisement relating to the video advertisement; and causing the audio advertisement to be played at the wearable computing device.