Patent ID: 8745660

Claim:
A method of inserting advertisements into a video, comprising: processing, with at least one processor, a data stream including a video content selection to extract a metatag that models a template object appearing within a first content segment featuring primary content of the video content selection, the template object enabling a transformation of an advertising object; identifying, with the at least one processor, an advertising descriptor based on characteristics of a scene and the metatag extracted from the first content segment, wherein identifying the advertising descriptor includes referencing a selection weight rule configured to promote selection of the advertising object from a set of available advertising objects; selecting the advertising object based on the identified advertising descriptor; modifying the video content selection by inserting the advertising object in the data stream such that the advertising object is integrated into a scene of the video content selection; and transmitting the video content selection to a recipient, wherein the advertising descriptor reflects a temporal transformation of the advertising object within the scene from a first appearance at a first instance to a second appearance at a second instance, wherein the advertising object does not change its appearance between a third instance and a fourth instance even though a position of the advertising object does change between the third instance and the fourth instance, and wherein selecting the advertising object based on the identified advertising descriptor comprises selecting the advertising object to reflect the temporal transformation of the advertising object within the scene so that the advertising object appears as if the advertising object was originally captured in the first content segment.