Patent ID: 7297674

Claim:
A shear thinning, transparent lamellar-phase gel laundry detergent composition, comprising a surfactant system containing surfactant material selected from an anionic surfactant, a nonionic surfactant or a mixture thereof, and from 0.5 to 5% by weight of a clarity improving agent being a glycol dialkyl ether selected from a mono- or polyethylene glycol dialkyl ether having the formula (C p H 2p+1 )O—(CH 2 CH 2 O) n —(C q H 2q+1 ) (I) a mono- or polypropylene glycol dialkyl ether having the formula (C p H 2p+1 )O—(CH 2 CH(CH 3 )O) n —(C q H 2q+1 ) (II), and mixtures thereof, wherein p and q independently are integers in the range of from 1 to 5, and n is an integer in the range of from 1 to 50, preferably 1 to 10.