Patent ID: 8123052

Claim:
A method for displaying products, comprising: arranging a product display apparatus between a first store aisle and an adjacent store aisle, the product display apparatus including a first set of horizontal shelf surfaces facing toward the first store aisle and disposed between opposing divider walls, a second set of horizontal shelf surfaces facing toward the adjacent store aisle and disposed between the opposing divider walls, and at least one rear wall separating the first and second sets of horizontal shelf surfaces; placing a plurality of products on the first and second sets of horizontal shelf surfaces so that the plurality of products are accessible from at least one of the first store aisle and the adjacent store aisle; mounting an image-bearing panel in an elevated position above the rear wall of the product display apparatus so as to define a see-through opening between the image-bearing panel and the rear wall, the see-through opening providing visibility at a selected height range from the first store aisle to the adjacent store aisle, the image-bearing panel including a front surface having images related to at least one of the products accessible from at least one of the first store aisle and the adjacent store aisle; positioning vertical supports to extend above each of the opposing divider walls and above the image-bearing panel; inserting one or more embedded display window structures into one or more corresponding cavities formed in the front surface of the image-bearing panel such that a front face of each embedded display window structure is positioned forward of the front surface of the image-bearing panel, each embedded display window structure carrying one or more products or images related to at least one of the products accessible from at least one of the first store aisle and the adjacent store aisle; mounting a horizontal sign support arm to vertical support mounts extending above an upper edge of the rear wall so that the horizontal sign support arm is spaced above the upper edge of the rear wall, the horizontal sign support arm defining a plurality of channels that each extend in a generally horizontal direction, at least one of the channels configured to retain the image-bearing panel in a vertical orientation in the elevated position above the rear wall; and toollessly mounting a product display container to the horizontal sign support arm in an elevated position above the upper edge of the rear wall so that the product display container is positioned above the first or second set of horizontal shelf surfaces and forward of the front surface of the image-bearing panel, wherein the product display container defines a space to releasably receive one or more products.