Patent ID: 8700492

Claim:
A computer-implemented method for customized product display, the method comprising performing instructions under the control of a computer system for: storing a plurality of product graphics for a product and corresponding product display data that defines how aspects of the plurality of product graphics should be displayed, the product display data comprising a preferred presentation style corresponding to each of the plurality of product graphics, the preferred presentation style comprising one or more of preferred colors, fonts, and font sizes for display of one or more other elements with the corresponding product graphic, and wherein the product display data further comprises data defining one or more callouts for the product graphics and a pixel map, the one or more callouts configured to be overlaid on the product graphics when a user hovers a user interface cursor over a product graphic on a product page, and the pixel map specifying a location of the one or more callouts on the product graphics; retrieving the plurality of product graphics for the product and the product display data for the product; receiving a request for a product page from a customer; identifying a particular product graphic from the one or more product graphics based on the product display data and a customer profile associated with the customer; utilizing the identified particular product graphic and the corresponding preferred presentation style to generate a product page that is customized for the customer; and providing the generated product page in response to the request for the product page.