Patent ID: 7969482

Claim:
An image pickup apparatus comprising: an image pickup unit; an image processing unit configured to process an image signal obtained by the image pickup unit; a recording unit configured to record the image signal that is outputted from the image processing unit; a display unit configured to display on an electronic viewfinder screen an image based on the image signal that is picked up by the image pickup unit and outputted from the image processing unit; a color determination unit configured to determine a color value based on color information included in a predetermined region of an image that is being displayed on the electronic viewfinder screen; a color conversion parameter determination unit configured to determine color conversion parameters for leaving the color value determined by the color determination unit and converting a color component value included in the image signal other than the color value into a predetermined color value; an inputting unit configured to input an instruction for causing the color determination unit to start determining the color value; and an execution unit configured to execute an exposure control to appropriately set an exposure of the image pickup unit when the instruction is inputted by the inputting unit, wherein the image signal is processed by the image processing unit based on the parameters determined by the color conversion parameter determination unit and the processed image is displayed by the display unit, and wherein the color determination unit does not determine the color value using an image picked up by the image pickup unit before the exposure control is executed by the execution unit.