Patent ID: 8924594

Claim:
A method of determining a physical location of a tracking device within an environment, comprising: providing at least one tracking device configured to transmit location data signals corresponding to the location of the at least one tracking device wherein the at least one tracking device is associated with a user; configuring a network architecture with a computer system to identify each of the tracking devices and receive location data signals regarding each of the tracking devices within a defined operating environment when they are in close proximity to one another, wherein the computer system is communicatively coupled to a database; receiving the location data signals from the at least one tracking device wherein the network architecture delivers location data regarding the at least one tracking device to one or more servers; determining, by the computer system, the location of the at least one tracking device and identifying the data associated with the user; and configuring the network architecture to enable the one or more servers to project content specifically tailored to the user onto at least one presentation screen, wherein the content is rendered by the one or more tracking device, a user's mobile device or on one or more computing devices communicatively coupled to the mobile device or the at least one tracking device via one or more networks; wherein an integrated user interface is configured to reflect certain content onto the at least one presentation screen when the mobile device is within a predetermined proximity of the operating environment.