Patent ID: 8712789

Claim:
A method for computing website credibility, the method comprising: with at least one server of a scoring system comprising a processor and non-transitory computer-readable memory storing instructions which when executed by the processor perform: identifying a set of known credible websites from a plurality of websites, wherein each website of the set of known credible websites comprises a similar set of elements; defining a credibility scoring rule for at least a particular element of the similar set of elements, the credibility scoring rule quantifying credibility of the particular element based on commonality between attributes that the set of known credible websites define for the particular element; computing a credibility score using the credibility scoring rule for the particular element as defined on a new website that is not in the plurality of websites, wherein the new website defines a particular attribute for the particular element, and wherein computing the credibility score comprises increasing the credibility score based on each additional web site of the set of known credible websites that defines an attribute for the particular element that is similar to the particular attribute; and presenting the credibility score with the particular element of the new website.