Patent ID: 8666843

Claim:
A method comprising: receiving, from a user device via a website, one or more selections of one or more first items available for purchase in a transaction; adding the one or more first items to a transaction record for the transaction in view of the received one or more selections of the one or more first items; providing, to the user device via the website, the transaction record for presentation at the user device in view of the addition of the one or more first items to the transaction record; initiating, by a processor via the website, a live dialog between a representative device and the user device; identifying one or more additional related items; generating, by the processor, a selectable comparison of the one or more first items to the one or more additional related items; providing the comparison of the one or more first items and the one or more additional related items to the representative device; receiving, from the representative device, a selection from the comparison of at least a second item from the one or more additional items in view of a communication regarding the transaction received by the representative device from the user device via the live dialog; generating a common view that comprises at least the selected second item in view of the received selection of the second item from the one or more additional items; providing, to the user device via the website and to the representative device, the generated common view for presentation at the user device and the representative device in view of the generation of the common view; receiving, from the user device via the website, a selection of the second item from the common view; adding the second item to the transaction record in view of the received selection of the second item from the common view; and providing, to the user device via the website, the transaction record for presentation at the user device in view of the addition of the second item to the transaction record, wherein the transaction record comprises the one or more first items and the second item.