Patent ID: 8438074

Claim:
A computer system, comprising: at least one central server, wherein the at least one central server stores an initialize business rule associated with a vendor and a DNS associated with the vendor, wherein the DNS comprises an address of a data store of the vendor; wherein the at least one central server receives, from a user a first user query, wherein the first user query requests a product or service of the vendor; wherein the at least one central server dynamically forms in real-time a universal code sequence forming a DNA field, wherein the universal code sequence is associated with the first query, at least a part of the sequence being hierarchal; wherein the universal codes comprise at least a field projecting a user identity, a field projecting a transaction scope and a field projecting a product definition; wherein the at least one central server sends the initialize business rule to the DNS, wherein the initialize business rule causes the vendor to execute the initialize business rule; wherein the at least one central server receives, from the vendor, a first vendor response, wherein the first vendor response is based at least in part upon execution by the vendor of the initialize business rule and the first vendor response includes at least one next business rule; wherein the at least one central server receives, from the user, a second user query, wherein the second user query is a selection from a choice based upon the first vendor response; wherein the at least one central server dynamically adds to the universal code sequence in real-time to form a request DNA, wherein the addition comprises a universal code associated with the selection; wherein the at least one central server sends at least one of the at least one next business rules to the DNS, wherein the next business rule that is sent is associated with the selection and wherein the next business rule that is sent causes the vendor to execute the next business rule that is sent; wherein the at least one central server receives, from the vendor, a second vendor response, wherein the second vendor response is based at least in part upon execution by the vendor of the next business rule that is sent; wherein the at least one central server dynamically forms in real-time an offer DNA, wherein the offer DNA is based at least in part upon the request DNA and the second vendor response; and wherein the offer DNA comprises universal codes including at least a field projecting a vendor identity, a field projecting a transaction scope and a field projecting a product definition; wherein the at least one central server determines that the offer DNA matches the request DNA as to at least the field projecting a product definition; and wherein the at least one central server sends to at least one of the user and to the vendor a notification that the offer DNA matches the request DNA.