Patent ID: 8914864

Claim:
A non-transitory computer-readable medium embodying a program executable in a computing device, the program comprising: code that retrieves an identity associated with a user, the identity being retrieved from a social networking system; code that authenticates at least one parameter associated with the user, the at least one parameter being a requirement for issuing the user a temporary virtual identity, the at least one parameter comprising at least one of a geographic location of the user or a time period; code that generates the temporary virtual identity associated with the user in response to authentication of the at least one parameter, the temporary virtual identity being a separate identity in the social networking system from the identity associated with the user; code that registers the temporary virtual identity in the social networking system; code that publishes, in the social networking system, content associated with the user under the temporary virtual identity, the content being associated with at least one of the time period or the geographic location; and code that expires the temporary virtual identity after a predetermined period of time.