Patent ID: 7899686

Claim:
A prescription data management system comprising: a switch system embodied on a non-transitory computer readable storage medium, the switch system configured to: receive volume rebate program data from a manufacturer system, the volume rebate program data identifying a benefit provided in response to a volume of sales of a prescription item by a pharmacy in proportion to a volume of sales of one or more competing prescription items by the pharmacy; receive prescription data generated by the pharmacy, the prescription data identifying: at least one prescription for the prescription item submitted by the pharmacy; and at least one prescription for the one or more competing prescription items submitted by the pharmacy, the one or more competing prescription items competing with the prescription item; a sales volume system embodied on a non-transitory computer-readable storage medium, the sales volume system configured to interface with the switch system and to generate sales volume data from at least a portion of the prescription data, the sales volume data representing a volume of the prescription item sold by the pharmacy in relation to a volume of the one or more competing prescription items sold by the pharmacy; and a rebate system embodied on a non-transitory computer-readable storage medium, the rebate system configured to interface with the sales volume system and to: generate incentive target reward data using at least a portion of the volume rebate program data and at least a portion of the sales volume data; and provide the incentive target reward data to the pharmacy, said incentive target reward data representing or from which can be determined additional sales by the pharmacy of the prescription item required for the pharmacy to receive the benefit.