Patent ID: 8374922

Claim:
A method, comprising: one or more enterprise computers of an enterprise detecting a selection by a customer of a plurality of inventory items, wherein said enterprise includes a plurality of fulfillment entities of a fulfillment network; in response to detecting said selection, said one or more enterprise computers generating data to be transmitted to said customer, wherein the data includes a plurality of distinct fulfillment options for said inventory items, wherein a given one of said distinct fulfillment options includes an indication that said inventory items will be fulfilled from multiple ones of said fulfillment entities and an indication of a given price corresponding to said given fulfillment option, and wherein a different one of said distinct fulfillment options includes an indication that said inventory items will be fulfilled from a single one of said fulfillment entities and an indication of a different price corresponding to said different fulfillment option, wherein said given price and said different price are different from one another and determined dependent upon fulfillment costs of completing order fulfillment of said inventory items for said customer according to said distinct fulfillment options; said one or more enterprise computers transmitting the data to said customer, wherein said transmitting includes causing indications of said distinct fulfillment options to be displayed to said customer; said one or more enterprise computers detecting placement by said customer of an order specifying said inventory items and a particular one of said plurality of distinct fulfillment options; and said one or more enterprise computers conveying fulfillment instructions to one or more of said fulfillment entities dependent on said particular fulfillment option.