Patent ID: 7363308

Claim:
A computerized system for augmenting data from a source database with data from a reference database to generate an augmented database that can be used for predictive modeling, comprising: a source database comprising a plurality of transaction data records with each transaction data record having at least one field identifying a merchant, product and/or service; a merchant identifier database comprising a plurality of reference addresses and value description identifiers for merchants, products and/or services; a reference database; an address locating module configured to search the reference database to locate references for merchants, products and/or services identified in the source database; an account description database; a transaction augmentation module, configured to attach the value description of a particular merchant, product and/or service to the transaction data records and store the resulting combined record in the account description database; and a merchant analysis builder module configured to condense the references provided by the address locating module into a value description and store the value description in the merchant identifier database.