Patent ID: 8473334

Claim:
An apparatus for executing an incentive program based on electronic data card devices for providing incentives for non-purchase activity, comprising: an electronic data card application executable on a first computer and configured for accessing an electronic data card in response to establishing connectivity between said electronic data card and said first computer; card identification means for identifying an electronic data card being accessed by said first computer which has been registered for use within a non-purchase incentive program; activity registration means for registering browsing of a user to capture non-purchase on-line activities of the user in response to browsing performed within a computer application configured for user browsing of web sites; incentive generation means for generating incentives for storage on the electronic data card being accessed in response to selected activity being registered by said activity registration means with regard to an issuing web site or location; and usage data generation means for reporting usage data in response to registering information about incentive issuance and/or redemption.