Patent ID: 7974878

Claim:
An information distribution system, comprising: a sponsor subsystem, said sponsor subsystem including: a plurality of listing attributes; a plurality of listings, wherein each listing includes at least one listing attribute, wherein said plurality of listings include an enhanced listing; and a plurality of format attributes, including a first format attribute and a second format attribute, wherein said first format attribute is associated with said enhanced listing and wherein said second format attribute is associated with at least one said listing that is not said enhanced listing; a user subsystem, said user subsystem including: a request, said user subsystem providing for the receipt of said request; and a response, said user subsystem providing for said response; and an administrator subsystem, said administrator subsystem including: a response heuristic, said response heuristic providing for selectively identifying a subset of said listings to be included in said response, wherein said subset of listings includes said enhanced listing; a plurality of priority metrics, wherein each listing in said response is associated with at least one said priority metric; an enhanced display fee, wherein said enhanced display fee is associated with said enhanced listing; and a placement heuristic, wherein said placement heuristic provides for arranging said subset of listings within said response, wherein the placement of each said listing is influenced by at least one said priority metric associated with said listing, and wherein the enhanced display fee associated with said enhanced listing lowers the impact of a per-hit fee amount for the listing on the at least one priority metric.