Patent ID: 8386304

Claim:
A method of sending a request from a viewer to a third party advertiser via a broadcaster, in response to an advertisement transmitted by the broadcaster, while the viewer is watching the advertisement on a screen, the method comprising: using a client system to display the advertisement on the screen, wherein the client system is defined as a system having at least the screen and a viewer's controller to the screen; and after the viewer gives a command to the client system, using the client system to send the request along with an identifier of the viewer to a server system of the broadcaster, wherein the command is initiated by a physical act of the viewer where the viewer selectively presses at least one key on the controller, and where the viewer does not key in his contact information; the broadcaster receives the request and retrieves additional information about the viewer previously stored in the server system, as identified by the identifier in the received request, and wherein the additional information includes a contact information of the viewer; the broadcaster sending the request and the additional information to the third party advertiser to follow up with the viewer; and wherein the broadcaster, the viewer, the advertiser are three separate entities.