Patent ID: 7814106

Claim:
A method of delivering advertising to users of mobile computing platforms: defining a plurality of advertising zones in a geographic region, wherein each of said advertising zones is associated with a business location, wherein a size of said advertising zone is defined based upon at least one of: a driving distance from a boundary of the advertising zone to the business location; and driving time from the boundary of the advertising zone to the business location driving, wherein the advertising zones are formed dynamically; providing a geographic database that contains road segment data, said road segment data represents a road segment located in the geographic region, said road segment data comprising data that indicates in which of said advertising zones the road segment is located, wherein the driving distance from the boundary of the advertising zone to the business location is from a location at the boundary along road segments to the business location, wherein the driving time from the boundary of the advertising zone to the business location is from the location at the boundary along road segments to the business location; associating advertising messages with at least some of said advertising zones; storing said advertising messages in an advertising database; after the step of defining the advertising zone, determining a position of a mobile computing platform as the mobile computing platform travels in the geographic region; after the set of determining the position, identifying in which of a plurality of advertising zones the mobile computing platform is located; and providing the mobile computing platform with said advertising message associated with said identified advertising zone in which the mobile computing platform is located.