Patent ID: 8799069

Claim:
A method for preventing click fraud in a mobile environment, the method comprising: receiving a request including request source information, the request source information including an internet protocol (IP) address and hidden information comprising at least one of cookie data, a mobile identification parameter provided by a mobile carrier, or a service provider-generated identifier; identifying a source of the request from the request source information as being either web traffic or mobile traffic; handling the request as web traffic when the source of the request is not associated with a mobile carrier as determined in accordance with the identifying; handling the request as mobile traffic when the source of the request is associated with a mobile carrier as determined in accordance with the identifying, wherein handling the request as mobile traffic comprises: determining whether the IP address in the request source information is invalid, wherein the determining comprises comparing the IP address with IP addresses in a list; and flagging the request when the IP address is invalid; and sending a response to the request, wherein the sending comprises: requesting a result responsive to the request and the hidden information; receiving the result, wherein the result includes a uniform resource locator (URL); and sending the result to the source of the request.