Patent ID: 8416952

Claim:
A non-transitory computer readable storage medium storing computer executable instructions that, when executed, cause a processor to: process channel identifiers that indicate a branding relationship between individual ones of a plurality of channels and a plurality of channel families, each channel family of the plurality of channel families comprising a subset of the plurality of channels and corresponding to content provided by a respective one of a plurality of branded content creators; in response to receiving a selection of a first channel family of the plurality of channel families, generate a graphical user interface configured to display video of a first channel in the subset of the first channel family and, while displaying the video, display advertisement content that identifies a first branded content creator of the plurality of branded content creators, wherein the first channel family corresponds to content provided by the first branded content creator; and in response to each received channel change request after selection of the first channel family, display video of a different channel in the subset of the first channel family within the graphical user interface while continuing to display the advertisement content that identifies the first branded content creator.