Patent ID: 7349892

Claim:
A method for performing a search of network accessible content, the method comprising: traversing a network of web documents to identify business names and geographic data associated with the web documents; identifying a business name and geographic data associated with a particular web page; determining web page identifying data for the particular web page; extracting the identified business name and geographic data associated with the particular web page; based on the extracted business name and geographic data, accessing a business directory to determine a business category code that is associated with the extracted business name and geographic data; storing the web page identifying data and the business category code in association with one another and within an entry in an electronic data store, thereby enabling identification of the web page identifying data when performing subsequent searches based on user queries associated with the business category code; receiving a query from a user, the query being related to a business category and associated with at least one business category code; searching the stored business category codes based on the received query; identifying, within the electronic data store, one or more entries that include a business category code that is associated with the business category of the query; and returning a result to the user, the result including web page identifying data included in the identified one or more entries.