Patent ID: 7178278

Claim:
A method for advertising a business comprising the steps of: a. disposing advertising on a cover of an apparatus for hands free holding of an article to a hat, wherein the apparatus comprises: i. a substantially stiff lower clamp for attaching to a hat comprising a bill and a crown that cover a head of a user, wherein the substantially stiff lower clamp comprises: 1. a shape contoured to match the juncture of the bill with the crown; and 2. a first lower planar surface with serrated teeth designed to grip the underside of the bill and an upper planar surface to provide grip support integral with the first planar surface, also oriented approximately parallel to the first planar surface and adapted to removably attach to the bill; ii. a substantially stiff upper clamp integrally secured to the first planar surface, and wherein the substantially stiff upper clamp comprises a base engaging two arms, wherein an inner arm of the two engaging arms slides inside the crown on one side for resting alongside the head of the user and the other side resting against the inside of the crown, wherein the inner arm of the two engaging arms comprises a surface that has serrated teeth to hold the hat and an outer arm of the two engaging arms that is substantially parallel to the inner arm and is in a spaced apart relationship to the inner arm to removably attach to the crown; iii. a spring fixedly secured to a spring base on the outer arm and extending away from the base substantially parallel to a soft outer clamp, wherein the spring is adapted to removably secure an article; and iv. a soft outer clamp secured to the spring for additionally holding the article; b. wherein the advertising is selected from the group consisting of a printed corporate name, a printed corporate logo, an advertising label, a printed slogan; a printed artwork; a label comprising artwork indicating origin of a good or service, and combinations thereof.