Patent ID: 8370213

Claim:
An electronic commerce system for brokering an on-line transaction between a seller and a buyer, the system comprising: an on-line market server for brokering the on-line transaction on the Internet, wherein the on-line market server, when entrusted with partial or full processing of acquisition of auxiliary order documents for an object for sale requested for purchase from the buyer, acquires the auxiliary order documents from an issuing authority and requests the seller to deliver the object for sale, based on the auxiliary order documents; and at least one database for storing information related to the buyer and the seller; wherein the on-line market server comprises: a transaction broker for brokering the on-line transaction on the Internet; an issuance processor for, when receiving auxiliary order information for entrusting partial or full processing of acquisition of the auxiliary order documents for an object for sale for which basic order information is input from the buyer that performs the on-line transaction, requesting the issuing authority to provide the auxiliary order documents and acquiring the auxiliary order documents; and a controller for requesting the seller to deliver the object for sale, based on the basic order information and the auxiliary order documents; wherein the on-line market server further comprises a real name verifier for verifying a real name of the buyer by verifying whether the buyer has subscribed to the on-line open market, instead of acquiring a specific auxiliary order document for verifying identity of the buyer when receiving the auxiliary order information for entrusting partial or full processing of acquisition of the auxiliary order documents for the object for sale for which basic order information is input from the buyer; and wherein when the buyer is a representative for a real buyer and the real name verifier receives the auxiliary order information for entrusting partial or full processing of acquisition of the auxiliary order documents from the representative, the real name verifier verifies the real name of the real buyer based on the auxiliary order information instead of acquiring a specific auxiliary order document for verifying identity of the buyer, and provides the verification result to the issuance processor.