Patent ID: 7989410

Claim:
A method for enhancing bloom (perfume impact) which method comprises selecting and formulating perfume into extrudable bar compositions comprising: a) 20 to less than 55% by wt. fatty acid soap; b) 0.1 to 2.0%, preferably water soluble salt of monovalent cation; c) 0 to 5.0% fatty acid; and d) structuring system comprising: i. 5 to 30%, preferably 6 to 25%, even more preferably 8 to 20% by wt. polyol (preferably selected from group consisting of glycerol, sorbitol and mixtures thereof); ii. 6% to 30%, preferably 6 to 25% by wt. starch; and iii. 0 to 10% by wt. water soluble particles; and subsequently diluting said compositions 5 to 10 times water.