Patent ID: 7970887

Claim:
A system comprising: an icon viewable on each of a plurality of web pages of a website, the icon being viewable independent of input from a user subsequent to the user accessing the web page, the icon soliciting a page-specific subjective user reaction to the web page as a whole from the user independent of input from the user subsequent to the user accessing the particular web page, the icon appearing identically and behaving consistently on each of the web pages, the icon comprising a multi-level rating scale for receiving a page-specific rating of the web page as a whole, the multi-level rating scale comprising at least one positive rating, a neutral rating, and at least one negative rating, each of the ratings comprising at least one symbol selected from the group consisting of a plus sign and a minus sign; and software associated with the icon and operable to: receive the page-specific subjective user reaction to the web page as a whole; cause the icon to become unviewable in response to the page-specific subjective user reaction to the web page and to remain unviewable while the user remains on the web page; access an identifier of the web page among the web pages of the website; and report to a website owner the page-specific subjective user reaction to the web page as a whole along with the identifier of the web page, the report and the identical appearance and consistent behavior of the icon on each of the web pages providing at least in part a direct comparison of the web page as a whole with one or more other web pages of the website each as a whole, the comparison identifying at least in part particular ones of the web pages of the website that are notable relative to other particular web pages of the website with respect to their page-specific subjective user reactions.