Patent ID: 7415430

Claim:
A method of associating a response to a transmission using a unique identifier, comprising in no particular order: obtaining information by a computer implemented system about a specific transmission by a broadcaster of at least one media segment, the obtained information comprising at least an identification of the specific occurrence of the transmission by the broadcaster, comprising information that allows determination of the date and time of the transmission by the broadcaster of the media segment; generating in the computer implemented system the unique identifier for processing by a user device, wherein the unique identifier identifies the specific transmission of the media segment; storing in a database of the computer implemented system the unique identifier in such a manner as to be database linked with the obtained information; causing a transmission of the unique identifier to the user device, wherein the user device is configured to receive the unique identifier; receiving in the computer implemented system a response packet from the user device, based on input into the user device by a user, the response packet comprising at least the unique identifier and a user identifier; processing in the computer implemented system the response packet from the user device to identify the specific transmission of the media segment based on the unique identifier; and verifying in the computer implemented system the user identifier.