Patent ID: 7877290

Claim:
A system to display digital advertisement information, the system comprising: a receiver for use at a subscriber site; a processor in the receiver; a memory communicatively coupled to the processor in the receiver; and software stored on the memory that, when executed by the processor, causes the processor to: receive an advertisement object and at least one link associated with the advertisement object, wherein the at least one link associates the advertisement object with a plurality of image objects corresponding to the advertisement object, and wherein each of the image objects requires a different processing capability to be rendered by the receiver; use the link to select one of the plurality of image objects and discard the remaining plurality of image objects based on a processing capability of the receiver, wherein the plurality of image objects are transmitted to the receiver and the one of the plurality of image objects is selected from the transmitted plurality of image objects, and wherein the selected one of the plurality of image objects is capable of being rendered by the receiver; and display the advertisement object and the selected one of the plurality of image objects.