Patent ID: 7110967

Claim:
A method for refining an online marketplace selection for enhancing e-commerce, with the assistance of computer hardware and computer software, comprising the steps of: a. receiving product information into a product information database of a computer system; b. mapping said product information into product categories, in a product category database in said computer system; c. assigning said product information into a template, said template having an appearance and one or more features; d. populating said template with said product information; e. selecting a group of on-line marketplaces based on an on-line marketplace selection criterion, dynamically adjusting said template appearance and features based on said selected group of online marketplaces; f broadcasting said adjusted populated template to said group of on-line marketplaces; g. dynamically generating a custom product page associated with said adjusted populated template and an identified on-line marketplace from said selected group of on-line marketplaces for an individual product from said product information database to be marketed on one or more of said on-line marketplaces; h. tracking activity on said broadcasted template, and recording said tracked activity in an activity database in said computer system; i. communicating said activity to a client; and j. refining the on-line marketplace selection criterion, wherein said refining further comprises analyzing product placement activity, sales transaction and e-commerce marketplace filters of one or more of said selected on-line marketplaces; optimizing an e-commerce channel mix and product offerings by placing said adjusted populated template in an appropriate time and one or more of said selected on-line marketplaces based on said product placement activity and said sales transactions.