Patent ID: 8447284

Claim:
A mobile terminal comprising a communications component configured to receive multimedia content identity information about multimedia content from a regular cell of a cell cluster of a cellular communications network during a broadcast session, wherein the multimedia content and the multimedia content identity information are broadcast by a multimedia communications service source that monitors available service providers and associated multimedia content, and wherein a multimedia communications service is associated with a super cell which is part of the cellular communications network; a display configured to present service icons representative of the multimedia content identity information; a user interface configured to facilitate a user selection of at least one of the multimedia content identity information by selecting at least one of the service icons; a memory configured to store the user selection of the multimedia content identity information for processing during the broadcast session, the user selection comprising user-selected multimedia content identity information; and a subscription control component configured to selectively control receipt of the multimedia content by the mobile terminal by: accessing the user-selected multimedia content identity information from the memory; comparing the user-selected content identity information with the broadcasted content identity information received at the mobile terminal during the broadcast session; generating matched content identity information based upon the comparison of the user-selected content identity information and the broadcasted content identity information; responsive to the generating of matched content identity information, initiating handover of communications to the mobile terminal from the regular cell of the cell cluster to the super cell associated with the multimedia communications service; allowing receipt of only specific multimedia content associated with the matched content identity information at the mobile terminal from the super cell; and at least one of: denying the mobile terminal access to other broadcast multimedia content; and ignoring the other broadcast multimedia content.