Patent ID: 7734512

Claim:
A method for customer customization of a lamp comprising: providing a base plate, a support post having a height and connectable at its lower end to the base plate and a light fixture connectable to the upper end of the support post, the light fixture for assembly by the customer; providing an interactive online web page bearing a representation of a customizable lamp with a section including representations of a plurality of customer-selectable decorative blocks, each representation corresponding to a decorative block adapted to be mounted on the support post when the support post is connected to the base plate and prior to connecting the light fixture to the support post, each of the plurality of decorative blocks having differing heights; permitting the customer to select from representations of the decorative blocks and to drag-and-drop a selected block onto the representation of the customizable lamp, the customer selection continuing until the height of the support post has been filled with selected decorative blocks; decrementing a height indicator displayed on the web page in response to customer selection of a decorative block by an amount equal to the height of the selected decorative block added to the representation of the customizable lamp; providing a section of the online web page with a plurality of customer-selectable finishes for the decorative blocks; permitting the customer to select one of the plurality of finishes for each of the selected decorative blocks, with the customer-selected colors appearing on the representation of the customizable lamp; and providing a section of the online web page for the customer to finalize the customized lamp.