Patent ID: 7257391

Claim:
A method for providing product information to a mobile phone user, comprising: receiving a request message, wherein said request message includes indication of said mobile phone user and a dialed digit string entered by said mobile phone user into a mobile phone, wherein said dialed digit string includes a data code; determining whether said indication of said mobile phone user is associated with one of a plurality of established user accounts; determining, in the event that said indication of said mobile phone user is determined to be associated with one of said plurality of established user accounts, and responsive to said data code, a portion of product information stored in a database; determining, in the event that said indication of said mobile phone user is determined to be associated with one of said plurality of established user accounts, and responsive to information stored in said one of said plurality of said established user accounts, a product information delivery technique associated with said mobile phone user; and delivering, in the event that said indication of said mobile phone user is determined to be associated with one of said plurality of established user accounts, and responsive to said product information delivery technique associated with said mobile phone user, said portion of product information stored in said database using said product information delivery technique associated with said mobile phone user.