Patent ID: 7856485

Claim:
In a system comprising a server and a client device, a method for providing a customized media channel to a user of the client device, comprising: (a) transmitting to the client device information identifying a list of music genres, wherein the client device is operable to (i) display a graphical user interface that comprises the list of music genres and (ii) enable the user to select one of the listed music genres, wherein the client device is further operable to transmit a message to the server in response to the user selecting one of the listed music genres, wherein the message includes a genre identifier identifying the selected genre; (b) receiving the message transmitted by the client device; (c) in response to receiving the message, selecting a media content item based, at least in part, on (i) the genre selected by the user and (ii) profile information associated with a user identifier input by the user and/or a client device identifier associated with the client device; and (d) immediately after step (c), transmitting the selected media content item to the client device using a one-to-one connection, wherein the client device is arranged to receive the media content item and play the media content item for the user.