Patent ID: 7962373

Claim:
A method for providing messages to a client system attached to a network, the client system configured to display web pages associated with web sites provided through the network, the method comprising: determining, by a processor, a first web site accessed by the client system; determining, by the processor, that the first web site is included in a list of web sites; generating, by the processor, a first message for display, at the client system, along with a web page associated with the first web site, wherein the first message includes an offer for a first purchase discount for the user to purchase a first item from the web site using a financial account provided by a financial account issuer, wherein the first message includes a hyperlink such that the user can select the hyperlink to accept the offer; determining, by the processor, a second web site accessed by the client system; determining, by the processor, that the second web site is not included in the list of web sites; and generating, by the processor, a second message for display, at the client system, along with a web page associated with the second web site, wherein the second message includes an offer for a second purchase discount for the user to purchase a second item at an alternate web site included in the list of web sites, using the financial account, wherein the second message includes a hyperlink to the alternate web site such that the user can select the hyperlink to the alternate web site to accept the offer.