Patent ID: 8650096

Claim:
A system comprising: a computer operative to receive user input and execute computer usable program code; a network interface coupling the computer to a network; at least one product image icon disposed in a seller web page operated by a party for display in a browser window of a browser client displayed on a user display screen of the computer, each product image icon representing a product that is offered for sale; an image tag associated with each product image icon, the image tag including information related to a unique identifier; a virtual world client providing for a virtual world window for a virtual world operated by a different party than the party operating the seller web page to be presented on the user display screen together with the browser window; and a drag-and-drop application program separate from the virtual world client and from the browser client for interpreting a user action that drags product image icons from the browser window on to a virtual world client window as a request to obtain corresponding virtual or real products and for passing the respective image tags to an underlying operation system in communication with a virtual world network server over the network; wherein, the virtual world network server receives the respective image tags and graphically renders the products they represent in the virtual world occupied by an avatar controlled by a buyer; wherein the drag-and-drop application program permits the at least one product image icon disposed in the seller web page to be employed within the virtual world client where the virtual world is separate from the seller web page and the virtual world is operated by the different party than the party operating the seller web page.