Patent ID: 8255526

Claim:
A method for collecting human experience analytics data for visitors browsing a Web site arranged on a web server, said web server comprising a web analytics engine, the method comprising the steps of: the web analytics engine registering an action performed by a visitor browsing the Web site; categorizing said registered action as a navigation action between web pages of the Web site and/or as an event action, representing an event which took place within a web page of the Web site, using the web analytics engine; in the case that the registered action is categorized as an event action, associating the event with a web page of the Web site and recording the action as an event which took place within the associated web page, using the web analytics engine; in the case that the registered action is categorized as a navigation action, recording the action as a navigation from a current web page to a subsequent web page, or cancelling recording of the action, based on previously defined criteria, using the web analytics engine; thereby obtaining a navigational sequence of web pages as experienced by a visitor, listing zero or more events within each web page in addition to the sequence of web pages; and storing the recorded events and navigations in a data storage facility; wherein the step of categorizing the registered action is performed server-side in-process of the action on the basis of one or more categorization rules which have previously been programmed into the code of the Web site.