Patent ID: 8234152

Claim:
A method for administering surveys, the method comprising the steps of: including in a first web page, sent from a publisher to a client, a redirector tag that causes cookie information stored at said client to automatically be provided from said client to a redirector in response to the first web page being decoded at said client; wherein the cookie information was stored at the client in response to a tracker tag being contained in a content item, associated with a first ad campaign of a plurality of ad campaigns, in a second web page that was previously received by the client; wherein the cookie information includes an identifier of the first ad campaign; receiving, at the redirector, the cookie information provided by the client in response to the redirector tag; and in response to the redirector receiving the cookie information provided by the client in response to the redirector tag, performing the steps of: selecting a selected survey from a plurality of available surveys based, at least in part, on the identifier of the first ad campaign in the cookie information provided by the client in response to the redirector tag; wherein a first survey of the plurality of available surveys is associated with the first ad campaign and a second survey of the plurality of available surveys is associated with a second ad campaign of the plurality of ad campaigns; generating and displaying an invitation to participate in the selected survey; wherein the method is performed by one or more computing devices.