Patent ID: 8108886

Claim:
A receiving apparatus comprising: a receiving section for receiving a signal from a remote controller, the signal including command information, first user identified by a first user identification (ID), and preference information indicating that a user operates a notice function while video content is being reproduced on a screen; wherein the remote controller has an identification means for identifying a user operating the remote controller; a determination section for determining a view event by interpreting event information, the event information corresponding to the command information and the preference information, and reflecting the time when the signal is received, the determination section classifying the view event into one of a plurality of groups, the plurality of groups including view-start, view-end, channel change, user operation of a notice function, and viewer change, the view event being classified in the viewer-change group when the first user identification from the remote controller differs from a previously received second user identification; a log storage section for storing the event information and the view event in a log, the log including at least one of the plurality of groups into which the view event was classified by the determination section; a view-information generating section for generating a view information signal using the log; and a bidirectional communication section for transmitting the view information signal and for receiving from a server an electronic programming guide taking into account a user's preference, wherein the event information is used to derive the user's preference for a person, thing, or music appearing within the reproduced video content; and wherein the user's preference for the person, thing, or music is used to create at the server the electronic programming guide taking into account the user's preference.