Patent ID: 8688490

Claim:
An apparatus for indexing travel accommodation search results using an end user profile, comprising means for processing instructions to: create an end user profile operable to store data associated with one or more travel characteristics of the end user and a plurality of end user consumer events, wherein the end user profile is coupled to a hotel marketability index that is operable to identify a plurality of hotel properties and to assign a hotel marketability index score to one or more of the properties such that one or more of the properties are rankable, the hotel marketability index score being based on a weighted sum of one or more travel characteristics associated with one or more of the hotel properties, wherein weights of the travel characteristics associated with one or more of the hotel properties vary according to an occurrence of one or more end user consumer events, wherein the travel characteristics associated with one or more of the hotel properties include hotel location within a cluster location, hotel quality within the cluster location and at least one of rate competitiveness and hotel availability, and wherein the plurality of end user consumer events include the end user sorting hotels by proximity and at least one of rate, star ranking, and value; determine a hotel result ordering, in response to a hotel search request by the end user, using a default hotel result ordering based on a default hotel marketability index; and modify the determined hotel result ordering based on the one or more travel characteristics of the end user and the hotel marketability index.