Patent ID: 8019692

Claim:
A method comprising: accessing, via a computing device comprising at least one processor, profiles for a plurality of users, including user specified information; automatically determining, via the computing device, observed behavioral information regarding activities conducted by a first user without requiring the first user to manually specify the behavioral information; determining, via the computing device, a confidence in the user specified information based upon an analysis of the user specified information and the observed behavioral information; associating, via the computing device, the confidence in the user specified information with the profile for the first user; enabling, via the computing device, a second user to specify criteria for matching; determining, via the computing device, information regarding a location of the first user; matching, via the computing device, the first user with the second user based, at least in part, on the matching criteria specified by the second user, at least in part on the observed behavioral information regarding activities conducted by a first user, at least in part, on the information regarding the location of the first user and, at least in part, on the profile of the first user; and communicating, via the computing device, a notice to the second user.