Patent ID: 8917232

Claim:
A display apparatus comprising: a display panel having a transmittance that can be changed for each frame of an input video signal; an adjusting unit that adjusts a timing at which the transmittance of the display panel changes on a basis of a period of an alternating-current voltage; and a backlight unit that emits light in a period corresponding to the period of the applied alternating-current voltage, wherein the backlight unit includes: a positive light emission region provided with a light source that emits light when a value of the alternating-current voltage is positive; and a negative light emission region provided with a light source that emits light when the value of the alternating-current voltage is negative, and the adjusting unit adjusts a timing at which the transmittance of the display panel in a region corresponding to the positive light emission region changes such that a light emission period of the positive light emission region does not overlap an inter-frame transition period of the transmittance of the display panel in the region corresponding to the positive light emission region, and adjusts a timing at which the transmittance of the display panel in a region corresponding to the negative light emission region changes such that a light emission period of the negative light emission region does not overlap an inter-frame transition period of the transmittance of the display panel in the region corresponding to the negative light emission region.