Patent ID: 7827174

Claim:
A method for facilitating display of advertising information to end users of a computerized data network, the computerized data network including a first server system, a second server system, and at least a first client system including, the data network further including a plurality of software and hardware components, including a first contextual analysis component, the method comprising: receiving, at the first client system, web page content relating to a first web page accessible from the first server system; processing at least a portion of the web page content, wherein the processing includes indentifying at least one first valid element of the web page content suitable for contextual text search analysis, wherein the first valid element includes a first portion of the web page content; extracting a first portion of processed text from the first identified valid element; providing the first portion of processed text to the first contextual analysis component; performing, using at least one processor associated with the first contextual analysis component, contextual text search analysis on the first portion of processed text, wherein the contextual text search analysis includes analyzing the first portion of processed text for specific text of the first web page to be converted to a link to at least one uniform resource locator (URL); identifying at least one keyword associated with the first portion of processed text; generating, using the at least one identified keyword, first web page scoring information which includes at least one first score representative of a contextual relevance of the first web page to at least one category and/or topic; selecting a first text string of the first web page to be converted to a link to at least one uniform resource locator (URL), wherein the first text string corresponds to text which is to be displayed to at least one user at the first client system; generating a first set of web page modification instructions, wherein the first set of web page modification instructions include instructions for causing the first client system to transform the first text string into a link to at least one URL associated with at least one advertising system; and automatically modifying, at the first client system and using the first set of web page modification instructions, a first specific portion of the web page content in accordance with the first set of web page modification instructions to thereby transform the first text string into a link to the at least one URL associated with the at least one advertising system.