Patent ID: 8763034

Claim:
An apparatus for reproducing network content, the apparatus comprising: a content list queue which stores a content list received from content providing servers corresponding to content providing sites, wherein selections of the content providing sites are received from a user of a digital TV and the content providing sites are mapped to channels of the digital TV which are available to be mapped; a content pre-fetch module which pre-fetches at least one element of content from one of the content providing servers, via a corresponding mapped channel which connects the one content providing server to the digital TV, based on the content list queue, and stores the content in a local storage unit; and a content reproduction module which seamlessly reproduces the at least one element of content stored in the local storage unit, wherein the channels of the digital TV, which are available to be mapped, are selected among channels which are unmapped for transmitting a TV signal, and the unmapped channels are searched and located, among the channels of the digital TV, by a mapping server, prior to mapping, and a channel list including the channels of the digital TV and the channels to which the content providing sites have been matched, by the mapping server, is provided to the user.