Patent ID: 8172094

Claim:
A product display system, comprising: a shelf having a generally horizontal upper surface; a front support rail removably mounted to the upper surface of the shelf along a front portion of the shelf, wherein the front support rail comprises a row of raised projections, the row of raised projections including a pattern of differently raised projections; a rear support rail removably mounted to the upper surface of the shelf along a rear portion of the shelf so that the rear support rail extends generally parallel to the front support rail, wherein the rear support rail comprises a row of raised projections, the row of raised projections along the rear support rail including a pattern of differently raised projections that aligns with the pattern of differently raised projections of the front support rail; and a divider assembly including a spring-biased pusher and a divider arm that is removably mounted to the front and rear support rails in an orientation that is generally perpendicular to the front and rear support rails, the divider arm comprising a front mounting structure that mates with a selected front slot defined by the row of raised projections of the front support rail, and the divider arm comprising a rear mounting structure that mates with a selected rear slot defined by the row of raised projections of the rear support rail, wherein the selected front slot is offset a distance from one of the differently raised projections of the front support rail, and the selected rear slot is offset substantially the same distance from one of the differently raised projections of the rear support rail; wherein the pattern of differently raised projections of the front support rail includes differently raised projections of at least one different height than other raised projections in the row of raised projections of the front support rail to visually differentiate the differently raised projections from the other raised projections in the row of raised projections of the front support rail.