Patent ID: 8599249

Claim:
An image display apparatus comprising: a light source section; a light modulator that modulates light delivered from the light source section to display an image; a light level control section that adjusts the amount of light delivered from the light source section to the light modulator; and a display control section that updates the image displayed on the light modulator during a first period and a second period alternately switched therebetween in such a way that the displayed image is updated in the first period to a first image and a black image in this order and the displayed image is updated in the second period to a second image and the black image in this order, wherein the light level control section sets the amount of light delivered from the light source section to be greater than that in other periods during a predetermined switching period including a point when the first period is switched to the second period and vice versa, and the predetermined switching period overlaps at least a portion of the first period and a portion of the second period.