Patent ID: 8660903

Claim:
A method for placing an interactive retail order in a communication network, comprising: receiving a request from a subscriber of the communication network to establish an application session via the communication network, where the application session is used to handle an interactive retail order, wherein the subscriber has a network account with the communication network to receive a telephony service, wherein the receiving comprises: receiving the request by a session controller in a core network of the communication network; and establishing the application session between a retail order application server and the subscriber by the session controller; forwarding the interactive retail order for the subscriber to the retail order application server deployed in the communication network of a network provider for enabling the retail order application server to perform operations comprising: receiving a selected item in the interactive retail order from the subscriber, wherein the interactive retail order is for food; providing a video on how the food is prepared on an online menu; checking if the selected item is available from the retailer; and providing an alternative suggestion to the subscriber for substituting an unavailable selected item; and processing a payment after the interactive retail order is finalized, wherein the payment comprises charging against the network account of the subscriber.