Patent ID: 7437351

Claim:
A computer-implemented method comprising: storing, in a searchable database, content data sets representing printed items from publications respectively printed by a plurality of respective publishers, where each of the content data sets includes text from at least one of the printed items; storing advertisement data sets representing advertisements printed with the printed items, where the advertisement data sets are different from the content data sets and include data for linking to information about at least one product or service corresponding to the advertisements; storing an index representing information included in a plurality of web documents; receiving a search query; identifying one or more relevant web documents and one or more relevant printed items based on a search of the index and the content data sets using the search query; identifying one or more advertisement data sets representing advertisements printed with the relevant printed items; generating an integrated ranked listing comprising at least one characterization of at least one of the relevant web documents and at least one characterization of at least one of the relevant printed items, where the at least one characterization of the at least one of the relevant printed items includes data directing a search engine to update advertisement information associated with the at least one of the relevant printed items; and for said at least one of the relevant printed items, providing at least one of: an electronic reference for accessing further information, or a link to information about a product represented in one of the advertisements represented in the identified one or more advertisement data sets.