Patent ID: 8732018

Claim:
A non-transitory computer readable storage medium having embodied thereon computer executable instructions, the instructions being executable by a processor to perform a method for: tracking a current purchasing volume associated with a live offer for a product or service provided by a first merchant; tracking an offer price; tracking a time associated with a purchase; receiving updated information related to a live offer for a similar product or service from a second merchant, wherein the updated information triggers an automatic price adjustment to the offer provided by the first merchant and wherein the updated information includes a quantity purchased over a set period of time; verifying resource availability data associated with the first merchant, wherein the resource availability data indicates at least one of a real time spare capacity or inventory of a product or service provided by the first merchant that is expressed numerically, and a time period associated with the spare capacity or available inventory; determining at least one suitable recipient of the offer for the product or service based upon information associated with a set of buyer profiles; and providing the offer to the at least one suitable recipient by way of a mobile device associated with the at least one suitable recipient.