Patent ID: 7327878

Claim:
An image pickup apparatus comprising: image taking mode selecting means for selecting image taking mode information containing information on particular colors determined according to predetermined image taking conditions; particular color signal extracting means for extracting a video signal of the particular color from an input video signal based on the image taking mode information selected by the image taking mode selecting means; white balance control amount calculating means for calculating a control amount for controlling the white balance of the input video signal based on the video signal of the particular color extracted by the particular color signal extracting means; white balance correcting means for correcting the white balance of the input video signal according to the control amount calculated by the white balance control amount calculating means; color correcting means for correcting the particular color of the video signal corrected by the white balance correcting means into a predetermined color based on a color correction parameter value set for correcting the video signal of the particular color; and low chroma color suppression processing means for correcting a gain amount of a video signal corresponding to a predetermined area centered at the origin in a color difference plane in the video signal corrected by the color correcting means.