Patent ID: 8266876

Claim:
A method for providing product advertising messages for dissemination to a target consumer group, which method comprises: (a) packaging matches in a container having a branding advertising message from a sponsor and a separable manufacturer coupon from a client, said match containers comprising i) a first substrate on which said branding message is imprinted; and ii) a message sheet providing a second substrate on which said manufacturer coupon is imprinted; iii) wherein said manufacturer coupon is redeemable by a consumer of said matchbook and includes machine readable code associated therewith to facilitate automated processing of said coupon; and iv) wherein said message sheet is separably connected to said match container such that said manufacturer coupon may be separated from said match container and removed from said match container by a consumer without compromising the integrity of said match container or said first substrate on which said sponsor branding message is imprinted; (b) distributing said match containers to a consumer outlet associated with said target consumer group so that said matchbooks with said manufacturer coupon may be distributed to consumers associated with said consumer outlet and thereby disseminate said manufacturer coupon to said target consumer group.