Patent ID: 8332512

Claim:
A method for selecting content for presentation to a user, the method comprising: receiving at a server, for each of a plurality of interaction types, a quantity of interactions with a content item shared by the user in a social network, the quantity of interactions being based on interactions with the content item by one or more other users in the social network; assigning a weighting term to each of the quantities of interactions, wherein each weighting term is assigned based on user interaction data received for the interaction type; determining a content propagation likelihood for the user based on the quantities of interactions with the content item and the weighting terms assigned to the quantities; selecting one or more content items for presentation to the user on a computing device, the one or more content items being selected from a group of candidate content items based on the determined content propagation likelihood of the user; and serving, via a computer network, the one or more selected content items to the computing device in a format suitable for presentation on the computing device.