Patent ID: 8521580

Claim:
A method of conducting a sampling event for items, comprising: providing a first routine adapted to execute on one or more electronic data collection devices; collecting at least a set of individual user ratings for the set of items from a group of participants using said first routine executing on said one or more electronic data collection devices during the item sampling event; calculating item sampling event data for said group of participants, including at least item scores and participant scores, from the set of ratings using a second computing routine; providing at least some of said item sampling event data from said electronic data collection devices through a network to one or more electronic computing systems associated with third parties involved in one or more of the making, distributing, or selling of the items; sharing at least some of said item sampling event data, or metrics derived from said item sampling event data, with said group of participants with said first routine during a time period associated with the item sampling event; and transferring one or both of promotional coupons or other electronic feedback from such third parties over the network to said one or more electronic data collection devices or other electronic message accounts associated with said group of participants; wherein said promotional coupons or other electronic feedback are coupled to and dynamically adjustable by one or both of said second computing routine and said first computing routine based on one or both of a geographical location of said one or more data collection devices or a residence address of said group of participants.