Patent ID: 8471787

Claim:
A display method of an emission display apparatus including a display panel in which a plurality of pixels each having at least one subpixel are disposed, comprising: when a coordinate in a vertical direction is expressed by “i”, and a coordinate in a horizontal direction is expressed by “j”, and when display of image input data D a (i,j) with respect to a subpixel Sp a (i,j) which constitutes a pixel P(i,j) of the pixels at a position (i,j) and has a display color “a” is performed, and when an emission luminance of the subpixel Sp a (i,j) is represented by L a (i,j), a first display method of performing the display of the image input data D a (i,j) with only the subpixel Sp a (i,j) using the emission luminance L a (i,j); and a second display method of performing the display of the image input data D a (i,j) with a nearby subpixel group Sp a (i′,j′), which is a group of subpixels each of which has the display color “a” and is included in a nearby pixel group P(i′,j′), which is a group of pixels surrounding the pixel P(i,j), a display according to the second display method being performed with the emission luminance L a (i,j) distributed to the subpixels of the nearby subpixel group Sp a (i′,j′), wherein a display is performed using an intermediate mode in which the first display method and the second display method are combined with a variable combination ratio, wherein in the intermediate mode the emission luminance L a (i,j) of the subpixel Sp a (i,j) corresponding the image input data D a (i,j) is reduced in accordance with the combination ratio, and the display of the image input data D a (i,j) is performed with the subpixel Sp a (i,j) using the reduced emission luminance and with the nearby subpixel group Sp a (i′,j′) with the emission luminance corresponding to the reduction distributed to the subpixels of the nearby subpixel group Sp a (i′,j′), and wherein the combination ratio of the second display method is increased in the intermediate mode with a decrease in image resolution in the image input data D a (i,j) for the pixel, with a decrease of movement in image in the image input data D a (i,j) for the pixel, with an increase in an emission time of the image input data D a (i,j), with an increase in a degradation rate of a subpixel and a reduction in the degradation rate of the subpixel, wherein each of the pixels has at least two subpixels, with a rise in temperature, with an increase in a maximum emission luminance, or with an increase in a display time.