Patent ID: 8761804

Claim:
A method by a sending data processing system, the method comprising: accessing, by the sending data processing system, identity information for describing an originator identity associated with the sending data processing system; accessing, by the sending data processing system, application information for an application in use at the sending data processing system; accessing, by the sending data processing system, location information associated with the sending data processing system; accessing, by the sending data processing system, reference information for further describing the location information associated with the sending data processing system; preparing, by the sending data processing system, a broadcast unidirectional wireless data record including: the identity information for describing the originator identity associated with the sending data processing system, the application information for the application in use at the sending data processing system, the location information associated with the sending data processing system, and the reference information for further describing the location information associated with the sending data processing system; maintaining, by the sending data processing system, a configuration for when to perform beaconing of the broadcast unidirectional wireless data record; and transmitting, by the sending data processing system, the broadcast unidirectional wireless data record for receipt by a plurality of receiving mobile data processing systems in a wireless vicinity of the sending data processing system wherein the broadcast unidirectional wireless data record is beaconed by the sending data processing system in accordance with the configuration for when to perform beaconing, and wherein the broadcast unidirectional wireless data record includes at least: the identity information for describing the originator identity associated with the sending data processing system wherein the identity information is for an alert determined by each receiving mobile data processing system of the plurality of receiving mobile data processing systems that the each receiving mobile data processing system is in the wireless vicinity of the sending data processing system, the application information for the application in use at the sending data processing system, the location information associated with the sending data processing system to be used by the each receiving mobile data processing system for determining their own location relative to the location information, and the reference information for further describing the location information associated with the sending data processing system for describing to the each receiving mobile data processing system useful information associated with the sending data processing system.