Patent ID: 8254338

Claim:
A method comprising: detecting a mobile electronic device within a predetermined distance of an electronic billboard, wherein detecting the mobile device comprises: receiving a signal from the mobile electronic device; and determining a traveling vector for the mobile electronic device based on the signal; establishing an ad hoc wireless connection with the mobile electronic device, wherein establishing the ad hoc wireless connection comprises establishing the ad hoc wireless connection in response to the traveling vector indicating that the mobile electronic device is traveling in a direction toward a geographic location of a content provider for the electronic billboard; receiving information from the mobile electronic device over the ad hoc wireless connection, wherein the information comprises at least one of personal information about a user of the mobile electronic device or current information about operating parameters of the mobile device and comprises parameters that are subject to variation independent of a geographic location of the mobile electronic device; transmitting location-specific data associated with the content provider that is associated with a geographic location of the electronic billboard to the mobile electronic device over the ad hoc wireless connection responsive to receiving the information from the mobile electronic device, wherein the location-specific data comprises content that is selected based on the information from the mobile electronic device; and updating location-specific data displayed on the electronic billboard responsive to receiving the personal information about the user or the current information about the operating parameters of the mobile electronic device.