Patent ID: 8351933

Claim:
A computer-implemented method for targeted distribution of a sponsored content item of a first or second sponsor to a plurality of cellular phones whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile has one or more keywords associated therewith, wherein advertising of the sponsored content item relates to one or more keywords, wherein the one or more keywords were derived from a search history associated with the users, the method comprising the steps of: (a) presenting the one or more keyword to the first sponsor and the second sponsor; (b) receiving a bid from the first sponsor, wherein the bid includes: (i) a selection of a keyword from the one or more keywords; and (ii) a financial consideration offered for distribution of the sponsored content item of the first sponsor to the users associated with the selected keyword; (c) receiving a bid from the second sponsor, wherein the bid includes: (i) a selection of the same keyword as the first sponsor; and (ii) a financial consideration offered for distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword; (d) attributing a priority to the distribution of the sponsored content item of the first sponsor over the distribution of the sponsored content item of the second sponsor to the users associated with the selected keyword based upon a determination that the yield of the first sponsored content is greater than the yield of the second sponsored content; and (e) distributing the respective sponsored content item to the plurality of cellular phones whose respective users are identified by the selected keyword.