Patent ID: 7346552

Claim:
A method for facilitating electronic transactions between a consumer and a plurality of commercial partners in a content network, comprising the steps of: providing a database for storing consumer profile information with associated tag data; establishing a bi-directional communications link between said consumer and at least one of said commercial partners for the transfer of electronic information; receiving and storing target content information from a plurality of commercial partners, each of said commercial partners having an associated commercial transaction page, different from one another, for conducting said transfer of electronic information with said consumer, said target content information from each commercial partner including at least one data field descriptor for which at least one value is required by said commercial partners to consummate a transaction with said consumer; and receiving from each commercial partner a data field tag information for each of said data field descriptors for which at least one value is required from said consumer, wherein said data field tags are common to all commercial partners, said data field tag information for each of said data field descriptors corresponding to a potential consumer profile information among said stored consumer profile information with associated tag data; upon said consumer initiating a request for electronic information from a first one of said plurality of commercial partners, parsing the electronic information returned by said first commercial partner for data field tag information for each of said data field descriptors for which at least one value is required from said consumer; retrieving consumer profile information with associated tag data that corresponds to said data field tag information for each of said data field descriptors for which at least one value is required from said consumer; inserting said consumer profile information into respective data field descriptors within said returned electronic information; and delivering said electronic information to said consumer.