Patent ID: 7424457

Claim:
A method of communicating a commitment made by an online entity in an online marketplace to a selling practice, the commitment communicated to a potential buyer in the online marketplace, the method comprising: accepting the commitment by the online entity in the online marketplace to the selling practice prior to any interaction in the online marketplace between the online entity and the potential buyer, wherein the selling practice comprises providing a buyer guarantee to address post-sale buyer dissatisfaction, and wherein the online entity selects a guarantee level; monitoring compliance of the online entity with the commitment to the selling practice during previous interactions with previous buyers, prior to any interaction in the online marketplace between the online entity and the potential buyer; when the entity fails to comply with the commitment to the selling practice, automatically restricting display of the online entity as a result of a search engine; and when the entity complies with the commitment to the selling practice, delivering a media object to a device for presentment to the potential buyer, the media object representative of the commitment and comprising an electronic seal of certification.