Patent ID: 7886980

Claim:
A presentation system comprising: a designation member having a non-contact IC tag that holds identification information of a presentation subject and a display representing the presentation subject; a database in which information about the presentation subject associated with the identification information held in the designation member is stored in advance; a presentation table having a table plate on which said designation member can be placed and non-contact IC tag data reading means that reads, when the designation member is placed on the table plate, the identification information of the presentation subject from the non-contact IC tag of the designation member in a state of not contacting with the non-contact IC tag; a content display control apparatus that reads out information about the presentation subject associated with the identification information read by the non-contact IC tag data reading means from the database and displays it on a display apparatus; and a content server disposed in a network, wherein the content display control apparatus reads out information about the presentation subject associated with the identification information read by the non-contact tag data reading means from the content server and displays said information on a display apparatus, wherein the identification information for the designation member makes it possible to distinguish the designation member from another designation member, and wherein the presentation system further includes a usage history registry portion that records usage history information regarding usage of said designation member at a presentation table, and when a user uses said designation member, the content display control apparatus reads out usage history information regarding previous usage of said designation member at another presentation table from said usage history information registry portion and changes a content to be displayed on the display according to said usage history information.