Patent ID: 7984167

Claim:
A computer-readable recording medium including computer program instructions, which when executed by hardware cause the hardware to perform a method of privacy guarding, comprising: receiving user profile information, privacy-guarding data of a user, and privacy-guarding data of a content provider, wherein the privacy-guarding data of a user defines each of a plurality of parameters in the user profile as being one of a static privacy guarded parameter or a dynamic privacy guarded parameter; determining, based on the privacy-guarding data of a user and the privacy-guarding data of a content provider, whether a privacy function is activated; requesting content from the content provider based on a request received from an information processing apparatus corresponding to the user; transmitting, when the privacy guarding function is not activated, a notification that the privacy function is not activated; transmitting at least a portion of the user profile to the contents provider if the privacy function is activated, wherein the at least portion of the user profile transmitted are defined as not guarded by the privacy-guarding data of a user; controlling transmission of a dynamic privacy guarded parameter to the content provider based on a rating of the content provider included in the privacy guarding data of the content provider; controlling transmission of a static privacy guarded parameter to the content provider regardless of a rating of the content provider included in the privacy guarding data of the content provider; and paying a fee for the requested content to the content provider on behalf of the user when data of the user profile defined as guarded by the privacy-guarding data of the user includes a user's account settlement method.