Patent ID: 8458743

Claim:
A method for distributing TV content over an IP network, the TV content comprising a main content and an advertisement content, comprising: transmitting a multicast address, on which a TV channel for the main content is distributed within the network, to an user as a connectivity information; and transmitting further connectivity information to the user, the further connectivity information depending on at least one advertising segment of the advertisement content which the user is requesting or to which the user is assigned, the further connectivity information comprising a further multicast address on which the advertising segment is distributed, or a source address for the main content and a source address for the advertising segment, wherein at least one of the connectivity information and further connectivity information is carried in a session setup signalling, and at least one of the connectivity information and further connectivity information is carried in SIP (Session Initiating Protocol) signaling in case of IMS (IP Multimedia Subsystem) based IPTV.