Patent ID: 8489452

Claim:
A method for providing a loyalty and rewards system that implements a user incentive program for targeted marketing of retail locations openings, the method comprising: using a central processor unit of the loyalty and rewards system to identify one or more retail locations that are of interest to a user by identifying a new retail location that is new to the user near at least one of a living area and a shopping area of the user based on a home address of the user and a shopping history of the user, the retail location comprising goods available for customer inspection and purchase; using a display screen of a computer at a location of the user to inform the user that the new retail location identified by the central processor unit has opened since the user's last access to the system, wherein using the central processor unit to identify and using the display screen to inform the user occurs in response to the user signing into the loyalty and rewards system via the computer; and presenting a personalized electronic coupon associated with the new retail location to the user via the computer, wherein the computer is located remotely from and is in communication with the central processor; and wherein the personalized electronic coupon is specific to the new retail location.