Patent ID: 8290980

Claim:
A computer-implemented method comprising: receiving, from a client over a network, first data that identifies event data stored in a repository, wherein the event data stored in the repository reflects one or more real world events; receiving, from the client over the network, second data that identifies one or more display characteristics for the event data, wherein the one or more display characteristics indicate the manner in which the event data is to be displayed at the client; receiving, from the client over the network, a request for event data display code for retrieving the event data from the repository and displaying the event data on a graphical user interface in the manner specified by the second data, wherein the event data display code includes a request to retrieve the event data from the repository; and in response to the request for the event data display code, generating and providing to the client over the network, a first Web page that includes the event data display code, wherein a first Web browser rendering the first Web page does not cause the request to retrieve the event data from the repository to be issued and wherein when the event data display code is included in a second Web page and rendered by a second Web browser the request to retrieve the event data from the repository is issued.