Patent ID: 8321273

Claim:
A method of conducting and measuring a cross-media campaign, comprising: delivering, through two or more media, advertising to members of a population, wherein at least one of the media is an online medium; assigning members of the population into three or more groups, including one or more exposed groups and one or more control groups, wherein assigning members to at least one of the exposed groups and at least one of the control groups comprises adjusting for bias from variations in usage levels among members of the population for at least one of the media; determining, by a computer system, one or more measures of effectiveness of at least one of the two or more media in the cross-media campaign, wherein determining one or more measures of effectiveness of at least one of the two or more media comprises continuous tracking of at least one of the media to measure at least one market change from pre event to post event; and isolating an effect of at least one of the media from the effects of at least one of the other media.