Patent ID: 8671012

Claim:
A method of marketing and promoting items comprising the steps: a) providing an item marketing computing system which is coupled through a network connection to a first item manufacturer computing system, a second item distributor computing system, and a third item data collection computing system; said item marketing computing system including one or more software routines to perform the following operations: 1) coordinating communication of first item event data to the third item data collection computing system from a group of participants sampling a first item during an item sampling event; 2) calculating scores for said first item and/or for said group of participants; 3) communicating said scores and/or said first item event data to at least said first manufacture computing system; 4) processing feedback data based on said scores and/or said first item event data from said first manufacture computing system and/or said second item distributor computing system which is specific to at least one or more said group of participants; 5) communicating promotional information to said third item data collection computing system relevant to said first item, and/or items determined to be related to said first item to said at least one or more of said group of participants; wherein promotional information is presented dynamically from a manufacturer and/or distributor of said first item to a participant during said item sampling event and which promotional information is responsive and related to scores provided by said participant and/or other participants in said sampling event.