Patent ID: 8781968

Claim:
A system for dynamic display based on estimated viewers, comprising: a sensor to sense traffic in an environment; a server computer to: estimate a number of viewers based on sensing the traffic, select content for display on a dynamic display based on a winning bid of a plurality of bids for the dynamic display placed by a plurality of advertisers, at least one advertiser of the plurality of advertisers places more than one bid of the plurality of bids, wherein each bid of the plurality of bids specifies a range defined by a discrete lower limit of a number of viewers greater than zero and a discrete upper limit of a number of viewers, and wherein the winning bid is a highest bid of the plurality of bids that is associated with the corresponding range that includes the estimated number of viewers, and communicate the content; and the dynamic display to: receive the content, display the content, and power off when the estimated number of viewers is less than a minimum threshold number.