Patent ID: 8595307

Claim:
A method comprising: receiving, at a computing device associated with a service provider, a message including multimedia content, wherein the message is addressed to a group address associated with a plurality of group members; determining a group profile associated with the group address, the group profile including a profile associated with a group member of the plurality of group members, the profile including a network address associated with a multimedia data format, and wherein the group profile is defined by a sender of the message; sending the message including the multimedia content to a device associated with the network address, wherein the multimedia content is modified based on the multimedia data format; and sending the message to a second network address in response to a determination that an acknowledgement was not received from the device associated with the network address within a time period, wherein the acknowledgement indicates that the message has been received by the device, wherein the message sent to the second network address includes the multimedia content modified based on a second multimedia data format associated with the second network address, and wherein the second network address is selected from a plurality of network addresses associated with the profile.