Patent ID: 8583482

Claim:
A method for automatically monitoring and verifying worldwide compliance insertion orders of multimedia advertising content during a campaign, delivered over a data network, comprising: a) advertiser initiated uploading via said data network by means of a user interface or a software interface of a processor enabled device, of advertisement information according to a predetermined insertion order associated with campaign delivery requirements and a list of sites or of sections per site, to which the advertising content should or should not be provided according to said insertion order; b) activating a tracking pixel process for tracking web pages containing advertisement parameters; c) distributing, by means of least one crawler manager server to a plurality of web crawlers including at least one mapping crawler and at least one visual crawler, crawling tasks with respect to web pages that need to be crawled; d) activating, by means of said at least one crawler manager server, said plurality of web crawlers so that they will visit said tracked web pages and perform said crawling tasks, according to a predetermined site visiting plan, and will extract visual advertisement related delivery data, contextual delivery data, or metadata related delivery data therefrom; e) storing said extracted delivery data and data associate with said plurality of web crawlers in a plurality of databases; and; f) by means of at least one incident generator server, comparing said insertion orders with said extracted delivery data; and g) generating an incident whenever one of said insertion orders and its corresponding delivery data do not match, wherein said at least one visual crawler is used to render a web-page graphically and to generate a hierarchical representation of said page based on a HTML text of said page.