Patent ID: 7828203

Claim:
A data writing apparatus for a portable terminal memory medium comprising: a portal site data providing device for directly writing portal site data, including a portal site Universal Resource Locator (URL), to the portable terminal memory medium, wherein a portal site comprises a webpage displaying personalized user content, wherein the content comprises links for websites or information that is fetched from the websites; a portal managing server connected through a network for managing the portal site data, user information provided from the portal site data providing device, identification data of the user stored in the portable terminal memory medium, and identification data of the user registered in a portal managing database of the portal managing server; and a contents server for distributing contents selected by the user by building the portal website corresponding to the URL, wherein the contents selected by the user and added to the portal website can include both contents requiring a charge to be paid to the data writing apparatus in order to be added to the portal website and contents that are free to add, and wherein by associated operation of the portal site data providing device and the portable managing server, the data writing apparatus writes the URL of the portal site to the portable terminal memory medium when the identification data of the user stored in the portable terminal memory medium of the portable terminal is registered in the portal managing server as a user registration data, wherein the data writing apparatus removably receives the portable terminal memory for writing, and permits a customized portal site to be accessed on the user's portable terminal when the portable terminal reads the portable terminal memory medium.