Patent ID: 8751941

Claim:
A method, comprising, using one or more processors to perform presenting a user interface to a user of an identity management module, wherein the identity management module comprises one or more tools for allowing a user to create and manage one or more accounts on each of a shared computing system application and a customer internal application, and the presenting comprises: presenting a single user interface including options for transmitting an access management instruction for creating or managing one of the one or more accounts to the customer internal application via an on-premise proxy, and transmitting another access management instruction for creating or managing one of the one or more accounts to the shared computing system application via a multi-customer gateway on the shared computing system; and adaptively adjusting the user interface to highlight suggested access entitlement operations for creating or managing one of the one or more accounts based at least in part upon expected access entitlements derived from a learning based prediction engine, wherein the adaptively adjusting the user interface to highlight suggested access entitlement operations comprises suggesting an access entitlement operation based at least in part on auditing one or more existing identities in an identity management database to detect access anomalies based on comparing existing access entitlements of a selected identity to existing access entitlements of others of the existing identities, and the adaptively adjusting the user interface to highlight suggested access entitlement operations further comprises suggesting an access entitlement operation based at least in part on a hybrid prediction approach combining collaborative filtering and content based filtering.