Patent ID: 8249925

Claim:
A method comprising: providing, by one or more computing devices, an electronic marketplace to trade profile access right contracts and display space access right contracts; receiving, by the one or more computing devices, a first order from a buyer to buy a profile access right contract; receiving, by the one or more computing devices, a second order from the buyer to buy a display space access right contract, wherein said profile access right contract and said display space access right contract are managed as separate assets using separate instruments, and wherein the profile access right contract and the display space access right contract are priced independently; and fulfilling the first and second orders, comprising: matching the first order to buy the profile access right contract with a corresponding profile access right contract sell order by a seller, matching the second order to buy the display space access right contract with a corresponding display space access right contract sell order by the seller, and executing a purchase of the profile access right contract and the display space access right contract based on the matching of the first and second orders, the executing comprising conveying, to the buyer, a right to deliver content on a profile access right specified by the profile access right contract and a display space access right specified by the display space access right contract.