Patent ID: 8775445

Claim:
A method, comprising: receiving a request, via an input device of a computing device, for a hypertext link to an item of web content displayed as a portion of rendered web content on a display of the computing device, where the item of web content comprises a displayed content element other than a hypertext link that is configured for selection, an item reference within a markup language (ML) document identifies the item of web content, and the ML document is used to organize the display of the item of web content as the portion of the rendered web content on the display; determining whether the ML document comprises an existing page anchor proximate to a location of the item reference within the ML document, comprising: determining that the ML document comprises the existing page anchor proximate to the location of the item reference within the ML document, and further comprising: determining a direction from the existing page anchor to the location of the item reference within the ML document; creating a direction indicator based upon the determined direction; and calculating a distance offset from the existing page anchor to the location of the item reference within the ML document; configuring the hypertext link to the item of web content based upon the determination of whether the ML document comprises the existing page anchor proximate to the location of the item reference within the ML document, comprising: forming a first portion of the hypertext link as a uniform resource locator (URL) to the ML document, and further comprising; appending the existing page anchor, the direction indicator, and the distance offset to the URL to configure the hypertext link to the item of web content; and returning the configured hypertext link in response to the request.