Patent ID: 8175582

Claim:
An apparatus comprising: an event application server coupled to a wireless telecommunications network; said event application server being adapted to: acquire event-related media content relating to a spectator event, the media content having a plurality of media content items; receive from at least one subscriber terminal of said wireless telecommunications network user selected preferences defining a user selection of event-related media content items of said media content relating to the spectator event; determine when currently available media content items, of the event-related media content related to the spectator event, include media content items that respectively match the user selected preferences of the at least one subscriber terminal; determine when the currently available media content items, of the event-related media content related to the spectator event, do not include media content items that match all of the user selected preferences of the at least one subscriber terminal, a set of media content items, of the event-related media content related to the spectator event, that are closely tailored to the user selected preferences, but that do not match all of the media content items defined by the user selected preferences; and send the closely tailored set of media content items to the at least one subscriber terminal.