Patent ID: 7919441

Claim:
An ordered liquid crystalline phase cleansing composition comprising: a. at least about 1% by wt. of a non-soap anionic surfactant; b. at least about 0.1% by wt. of an amphoteric surfactant; c. an effective amount of an ordered liquid crystalline phase inducing structurant for inducing liquid crystal structure formation in said cleansing composition; d. wherein the density of said cleansing composition is in the range of about 0.5 to 1.2 gms/cm 3 at 25° C.; e. a water soluble or dispersible thickening agent selected from proteins, mono, di, oligo and polysaccharides; cellulosic materials, gums, clays, or blends or derivatives thereof; f. a yield point in the range of about 3 to 100 Pascals at 25° C.; g. wherein the volume percent of air suspended in the composition is about 10 to 60%; and h. wherein the composition is stable at 50° C. temperature for 14 days without noticeable phase separation or a decrease in viscosity of more than about 20% or both.