Patent ID: 6931429

Claim:
A system for dynamically delivering service applications to a user of a mobile computing device, comprising: a proximity networking server having an associated proximity zone, the proximity networking server comprising: an access module for communicating wireless within the associated proximity zone, a registry of one or more service applications, each service application having one or more associated graphic user interface components, wherein the graphic user interface components are configured to be executable one a mobile computing device; wherein the proximity networking server is configured to expose said one or more service applications to a mobile computing devices within the associated proximity zone a client application executable on a mobile computing device, wherein the client application is operable to establish a wireless connection between the proximity and the mobile computing device when the mobile computing device is located within the proximity zone, wherein the client application is configured to retrieve a list of exposed services from the proximity networking server, and wherein the client application is configured to automatically download and execute the associated graphic user interface component of an exposed service application in response to a request by the user to access said exposed service application, and wherein the exposed service application is executed on the proximity networking server, but is accessible to the user through the associated graphic user interface component executing on the mobile computing device.