Patent ID: 7308987

Claim:
A display apparatus comprising: a shelf; a plurality of separate display modules, each adapted to display one of a plurality of items, each item being different from that displayed by any other of said plurality of modules; wherein a first of said modules comprises: first and second juxtaposed side panels, each having an inwardly facing groove formed therein, each groove having a curved contour; and a flexible display panel, said panel lying flat in an unassembled state and being insertable into said respective grooves whereupon said panel assumes the curved contour defined by said respective grooves; wherein a second of said modules comprises: first and second side panels each of which has a bottom edge and a back edge, the back edge and bottom edge meeting at right angles to one another; a front edge of each of said side panels being defined by a first vertical linear section, which meets with a convexly curved section, which then leads to a second vertical depending section; said side panels being connected to a back panel, a floor panel, and an upper horizontal panel; at least one horizontal deck panel located between said side panels; at least one clear vertical face panel located between said side panels; and wherein a third of said display modules comprises: first and second vertical side panels spaced apart by a width selected to permit mounting of a video monitor; the side panels further including horizontally extending display card mounting portions in which are formed grooves for receiving a display card; and an interactive video monitor mounted between said first and second side panels.