Patent ID: 8693997

Claim:
A system for providing an Automatic Response System (ARS) service, the system comprising: an ARS system for providing a voice announcement of an ARS service asking about a desired ARS service type when receiving a request for the ARS service from a terminal, and transmitting, to the terminal, an application execution message for executing a Visual ARS (VARS) application in the terminal when receiving a request for a VARS service from the terminal; a VARS system for providing the ARS system with terminal information of the terminal, and providing the terminal with screen images of both an ARS menu and a detailed content for each item of the ARS menu in response to the request for the VARS service by the terminal; and the terminal for executing the VARS application in the terminal, connecting to the VARS system by using content location information included in the application execution message, and receiving and displaying the screen images of both the ARS menu and the detailed content for each item of the ARS menu, when receiving the application execution message from the ARS system, wherein the ARS system provides the terminal with a voice announcement recommending the VARS service only if the VARS application for performing the VARS service within the terminal is loaded into the terminal.