Patent ID: 8326673

Claim:
A method, comprising: receiving a product transaction record relating to a product from a carrier data source, wherein the carrier associated with the carrier data source provides network services to a mobile communication device, and wherein the product comprises at least one of a content or a service for use on the mobile communication device; determining, by a product life cycle management engine stored on a non-transitory computer readable medium and executable by a processor, a present phase in a marketing life cycle for the product based on a product history for the product and the product transaction record; adjusting, by a marketing engine stored on a non-transitory computer readable medium and executable by a processor, a product management plan for the product based on the present phase in the marketing life cycle; wherein adjusting the product management plan for the product comprises applying a business rule for extending the marketing life cycle of the product; wherein applying the business rule for extending the marketing life cycle of the product comprises targeting the same product to a different segment with at least one interest in common with a segment that previously purchased the product; and wherein targeting the same product to the different segment comprises pushing the product to a second mobile communication device of at least one user in the different segment to enable the at least one user to purchase the product by responding to the push communication.