Patent ID: 8204998

Claim:
One or more non-transitory computer-storage media having computer-executable instructions embodied thereon that, when executed by a computing device, cause the computing device to perform a method of assigning a persistent connection to a mobile device requesting a web page, the method comprising: receiving a request for the web page from the mobile device associated with a user; receiving a plurality of web page characteristics for the web page; receiving a plurality of user characteristics for the user; determining, based on the plurality of web page characteristics and the plurality of user characteristics, that the mobile device will effectively utilize network resources allocated to the persistent connection while connected to the web page; determining, based on the plurality of web page characteristics and the plurality of user characteristics, a optimal duration of the persistent connection; and assigning, in response to said determining the mobile device will effectively utilize network resources allocated to the persistent connection and said determining the optimal duration, the mobile device the persistent connection that connects the mobile device to a content provider hosting the web page for the optimal duration.