Patent ID: 7273213

Claim:
A method of playing a card game for assessing customer information comprising the steps of: (a) providing a plurality of game cards, each game card having a face and a reverse side, each game card having printed thereon at least one type of customer information indicator related to a customer of a company that provides goods or services to the customer and a customer loyalty indicator indicative of the customer's loyalty to the company; (b) dealing a selected number of the game cards to each of a group of players; (c) identifying the meaning of each of a first set of indicators for a first of the types of customer information; (d) allowing the players to discard unwanted game cards and receive a corresponding number of additional game cards; (e) identifying the meaning of each of the customer loyalty indicators; (f) providing a score for each of the indicators of the first sets and for each of the customer loyalty indicators; and (g) totaling the scores for each player by totaling the score for each card held by that player to yield a total score for each player.