Patent ID: 8544039

Claim:
A set-top box, comprising: a memory having computer instructions; and a controller device coupled to the memory, wherein the controller device when executing the computer instructions performs operations comprising: presenting a plurality of advertisement categories; detecting a selection of a selected one of the plurality of advertisement categories; presenting an advertisement template associated with the selected one of the plurality of advertisement categories; detecting a plurality of entries in the advertisement template for constructing a consumer classified advertisement; generating an advertisement graphical user interface corresponding to the entries; detecting a behavioral pattern from the plurality of entries detected in the advertisement template; identifying a plurality of targeted users of a media communication system according to the behavioral pattern, wherein the controller device operates in the media communication system; presenting a plurality of previews of the advertisement graphical user interface, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices; providing, to equipment of the plurality of targeted users of the media communication system, accessibility to the advertisement graphical user interface; presenting to the equipment of the plurality of targeted users an auctioning process for submitting bids for purchasing a good or a service presented in the advertisement graphical user interface; receiving a bid from equipment of a targeted user of the plurality of targeted users; determining an identifier of a user of the set top box that generated the consumer classified advertisement; and presenting the bid to equipment of the user of the set-top box that generated the consumer classified advertisement.