Patent ID: 6896294

Claim:
A catalog, comprising: (a) a catalog comprising a plurality of page-like members; (b) a tab assembly carrier having an upper and lower surface and being adhered to said catalog by an adhesive, said adhesive being disposed on said lower surface, said adhesive securing said tab assembly carrier to one of said page-like members; (c) a plurality of tabs each having an upper and a lower surface and being adhered to the upper surface of said carrier over a respective area on said tab assembly carrier by a non-aggressive adhesive, said non-aggressive adhesive being disposed on only a portion of said lower surface of said tabs, said non-aggressive adhesive allowing said tabs to be removed from said tab assembly carrier and secured to one of said page-like members, and to be removed from said one of said page-like members and secured to another one of said page-like members or said tab assembly carrier; (d) a plurality of first items of visually perceivable indicia, each of said first items of visually perceivable indicia being disposed on a respective area of one of said page-like members, said first items of visually perceivable indicia describing a product or service; and (e) a plurality of second items of visually perceivable indicia, each of said second items of visually perceivable indicia being disposed on a respective one of said plurality of tabs, said second items of visually perceivable indicia describing a reason for a buying decision, said tabs being removable and useable as place markers by being adhered to one of said page-like members proximate to one of said first items of visually perceivable indicia describing a product or service to facilitate a possible buying action with respect to a product or service described in said one of said first items of visually perceivable indicia describing a product or service.