Patent ID: 7552553

Claim:
An advertising/promotional display/gift system constructed for being responsive to user activation and comprising: A. a housing comprising a front wall and a rear wall mounted in juxtaposed, spaced relationship with each other and defining an internal cavity therebetween; B. a panel member a. mounted in the internal cavity of the housing, and b. being movable between a first, fully stowed position and a second, display position; C. movement control means comprising a. a biasing member mounted in the cavity and interconnected with the panel member and with one wall of the housing for causing the movement of the panel member relative to the housing, b. a latch engaging member mounted to the panel member extending outwardly therefrom and positioned for engaging a first latching tab and a second latching tab, c. said first latching tab formed on one wall of the housing and positioned for engaging the latch engaging member of the panel for holding the panel in its first stowed position, and d. said second latching tab formed on one wall of the housing and positioned for engaging the latch engaging member of the panel for holding the panel in its second display position; whereby an advertising/promotional display/gift system is achieved which is easily constructed and employed by the user for providing both interest and excitement.