Patent ID: 8438245

Claim:
A server-implemented method of remotely invoking applications on mobile devices of a plurality of mobile-device types, the method comprising: creating a mapping, by the server, between each of a plurality of data payload types and each of the plurality of mobile-device types, each mapping comprising a non-http URI scheme corresponding to a non-web-browser application suitable for handling the mapped data payload type on the mapped one of the plurality of mobile-device types; storing in a database a data payload of one of said plurality of data payload types; generating, by the server, a unique URL corresponding to said data payload; associating, by the server, said data payload with said unique URL in said database; providing, by the server, said unique URL for exposure, via a machine-scannable code, to a plurality of mobile devices of the plurality of mobile-device types; receiving a first request for said unique URL from a first requesting mobile device of a first one of the plurality of mobile-device types, said first requesting mobile device having obtained said unique URL by scanning a manifestation of said machine-scannable code; determining, by the server, a data payload type of said data payload corresponding to said unique URL; obtaining, by the server, a first mapping corresponding to said data payload type and said first one of the plurality of mobile-device types; generating, by the server according to said first mapping, a first device-type-specific URI comprising said data payload formatted for said first one of the plurality of mobile-device types; delivering, by the server, said first device-type-specific URI to said first requesting mobile device to invoke a first non-web-browser application suitable for handling said data payload on said first requesting mobile device; receiving a second request for said unique URL from a second requesting mobile device of a second one of the plurality of mobile-device types, said second requesting mobile device having obtained said unique URL by scanning a manifestation of said machine-scannable code; obtaining, by the server, a second mapping corresponding to said data payload type and said second one of the plurality of mobile-device types; generating, by the server according to said second mapping, a second device-type-specific URI comprising said data payload formatted for said second one of the plurality of mobile-device types; delivering, by the server, said second device-type-specific URI to said second requesting mobile device to invoke a second non-web-browser application suitable for handling said data payload on said second requesting mobile device; wherein said second device-type-specific URI differs from said first device-type-specific URI, and said second non-web-browser application differs from said first non-web-browser application.