Patent ID: 8860644

Claim:
A liquid crystal display device comprising: obtaining means for obtaining image data; a display which displays an image represented by the image data thus obtained; light source controlling means for controlling an intensity of light emitted from a light source; and application means for applying a voltage to a respective plurality of pixels provided in the display, in a first display period, the light source controlling means controlling the light source to emit the light having a given intensity, and in order to display a given gradation in a first region which is a part of the image, the application means applying the voltage which is in accordance with the given gradation, and in a second display period which is different from the first display period, the light source controlling means controlling the light source to emit light having a lower intensity than the given intensity of the light emitted in the first display period, and in order to display the given gradation in a second region which is a part of the image and is different from the first region, the application means applying a higher voltage than the voltage applied to display the given gradation in the first region.