Patent ID: 8108524

Claim:
A method for communicating real-time to users of an Internet service provider, comprising the steps of: accessing by a redirecting device user upstream traffic from a destination site requested by at least one of the users; identifying the user by using data available from the user and provider infrastructure to provide a fixed identifier based on the accessed user upstream traffic; providing, by the redirecting device, the fixed identifier to a consolidating and management device; sending, by the consolidating and management device, new policy information to the redirecting device along with a unique identifier the new policy information; and examining, by the redirecting device, the accessed user upstream traffic to determine if a redirection will be sent, wherein the examining occurs without modifying the accessed user upstream traffic and when a message for the user is desired; creating, by the redirecting device, an entry in a table stored in the redirecting device, the entry indicating an Internet Protocol (IP) address of packet data obtained from the user upstream traffic, the entry having a predefined time expiration period during which the redirecting device will not query the consolidating and management device; selectively redirecting the message to the user for display on a message vehicle occurring directly from the redirecting device to the user without involvement from the destination site.