Patent ID: 7623849

Claim:
A method for selecting enhanced originator information for transmission over a communications network, the method comprising: retrieving a service profile for a recipient terminal from a service profile database in response to initiation of a communication by an originator terminal to the recipient terminal, the service profile retrieved using a recipient terminal address in the communication initiation, the service profile specifying a service plan and a terminal capability of the recipient terminal to retrieve the enhanced originator information from the originator terminal; processing the service profile to determine types of information elements that the recipient terminal receives to perform an enhanced originator identification of the originator terminal; selecting multiple information elements associated with the originator terminal by retrieving the multiple information elements from a network database based upon the service plan and the terminal capability of the recipient terminal; and transmitting a communication including the multiple information elements to the recipient terminal prior to establishing a communications session with the recipient terminal; wherein the service plan includes options including controlling presentation of the communication on the recipient terminal by screening the multiple information elements in the communication based upon at least one of content or format of the multiple information elements, the screening performed based upon criteria configured by a user of the recipient terminal, the screening including: preventing an incoming call, in which a caller has information elements that have been blocked by the recipient pursuant to the service profile, from the recipient terminal; and forwarding a call that includes a video file as the information elements to a cellular telephone; wherein the information elements include advertising material and at least one of: a font and character style specification for displaying the advertising material in accordance with the terminal capability; a logo; audio; multi-media; animation; VPIM; a uniform resource locator; video; and an alerting tone.