Patent ID: 8514207

Claim:
An image processing apparatus comprising: a controller configured to control n data-line driver circuits included in a display apparatus, the display apparatus including a plurality of pixels; wherein each pixel comprises n subpixels and the data-line driver circuits drive the subpixels; wherein n is an integer greater than 1; and wherein the controller causes the display apparatus to display a moving picture image such that: frame information of the moving picture image with a first frame rate is displayed at a second frame rate, which is 1/n of the first frame rate, each frame of the moving picture image is displayed at the second frame rate in a dot-sequential or line sequential manner by sequentially driving corresponding subpixels, the corresponding subpixels comprising one subpixel from each of the pixels and being disposed in a same respective position within the pixels, a display start timing is shifted from one frame of the moving picture image to another by a period of time equal to 1/n of a display period of one frame at the second frame rate, and the subpixel of a given pixel that is driven when a frame of the moving picture image is displayed changes sequentially as each successive frame is displayed such that the n subpixels of each pixel are sequentially driven with a time shift, the time shift being 1/n of a display period of a single frame with the second frame rate.