Patent ID: 8660922

Claim:
A method for peer-to-peer third party distribution of gift cards and peer-to-peer transaction routing therefor, the method comprising: providing a peer-to-peer gift card transaction router implemented using a computing platform and a peer-to-peer gift card transaction database that are configurable to facilitate peer-to-peer transaction processing for gift cards issued by a gift card provider and distributed by a third party seller where the gift card provider and the third party seller negotiate terms of gift card distribution directly with each other and enter an agreement regarding distribution of and transaction processing for gift cards issued by the gift card provider and distributed by the third party seller; creating a record in the database corresponding to the agreement between the third party seller and the gift card provider; in response to a gift card transaction by the third party seller for a gift card issued by the gift card provider, at the peer-to-peer gift card transaction router: receiving a gift card transaction message from the third party seller; accessing the database using information in the gift card transaction message and locating the record corresponding to the agreement between the third party seller and the gift card provider; and using information in the record, communicating notification of the gift card transaction to the gift card provider, wherein the gift card provider, the gift card seller, and an operator of the gift card transaction router and the database comprise separate entities.