Patent ID: 8754837

Claim:
A liquid crystal driving circuit which carries out time-division driving with respect to each pixel constituting an active matrix liquid crystal display panel, said liquid crystal driving circuit comprising: brightness or darkness determining means configured to determine at which of a bright luminance and a dark luminance to drive the each pixel in each frame, the bright luminance being brighter than a specified luminance which corresponds to inputted gray scale data, the dark luminance being darker than the specified luminance; polarity determining means configured to determine which of a voltage of a positive polarity and a voltage of a negative polarity to apply to liquid crystal of the each pixel in the each frame; and driving means configured to drive the each pixel by causing a bright and dark frame period to be an integral multiple of a positive and negative frame period, the bright and dark frame period being a period of brightness and darkness of luminance at which to drive the each pixel, the positive and negative frame period being a period of polarities of the voltage to be applied to the liquid crystal of the each pixel.