Patent ID: 8918806

Claim:
A method for including supplemental content in packaged media playback, comprising: receiving a playback indication from a remote media player via a data network, the playback indication associated with playback of a packaged media content item recorded on a non-user packaged medium, the playback indication including a packaged media content item identifier identifying the content item recorded on the non-user packaged medium; retrieving a user-provided non-advertisement supplemental content item from a data storage system in response to the received playback indication by matching the packaged media content item identifier with a user-provided supplemental content item identifier, each user-provided non-advertisement supplemental content item in the data storage system having a user-provided supplemental content item identifier associating the user-provided non-advertisement supplemental content item with a user-selected one of a plurality of packaged media content items; and transmitting the retrieved user-provided non-advertisement supplemental content item to the remote media player via the data network for playback on the remote media player simultaneously in association with playback of the packaged media content item in a display area.