Patent ID: 7353033

Claim:
A method of providing a position-matched information service, comprising: searching a database of information for content corresponding to a particular business, a particular building or a particular public place of a current location of a mobile terminal determined by location tracking when information content is requested from the mobile terminal; and transmitting the searched content to the mobile terminal, the transmitted content including conversation multimedia relevant to the particular business, the particular building or the particular public place of the current location of the mobile terminal, wherein the location tracking comprises: receiving an inherent number given to a base transceiver station controlling the mobile terminal and a tracking location of the mobile terminal, the tracking location being carried out on a continuous basis from a network; matching the received inherent number of the base transceiver station with a previously stored electronic map of a service area of the base transceiver station; and determining the particular business, the particular building or the particular public place coinciding with the tracking location of the mobile terminal on the electronic map as a site of the mobile terminal, and wherein transmitting the searched content to the mobile terminal includes: transmitting a menu to the mobile terminal, the menu providing a list of a plurality of situations corresponding to the determined particular business, the determined particular building or the determined particular public place; displaying the menu and the list of the plurality of situations on the mobile terminal; and transmitting, when a specific one of the situations is selected from the displayed menu and the displayed list of the plurality of situations on the mobile terminal, at least one conversation multimedia phrase to the mobile terminal, the at least one conversation multimedia phrase corresponding to the selected specific one of the situations from the displayed menu and the displayed list, wherein the conversation multimedia phrases include a plurality of first situation multimedia data for ordering meals, a plurality of second situation multimedia data for dining at the restaurant, and a plurality of third situation multimedia data for paying a bill at the restaurant, and wherein one of the first, second, and third situation multimedia data selected from the mobile terminal is transmitted to the mobile terminal.