Patent ID: 8868691

Claim:
A computer implemented method, comprising: receiving, by one or more processors, a plurality of items for a content feed to be provided to a user device, a first item including first content from a first content provider and a second item including second content from a second content provider; creating a first augmented item that includes the first content and third party content; creating a second augmented item that includes the second content and different third party content; providing, by one or more processors and to a user device, an augmented content feed that includes the first augmented item and the second augmented item; determining, after providing the augmented content feed, that one of the first augmented item or the second augmented item has changed; providing, in response to determining that the first augmented item or the second augmented item has changed, an alert to a user associated with the augmented content feed, the alert including information about the change to the first augmented item or the second augmented item; in response to a first request for the augmented content feed, providing an advertisement in the augmented content feed; and in response to a second request for the augmented content feed, changing the augmented content feed to include a different advertisement, the different advertisement being included without providing an alert about the change to the augmented content feed to the user.