Patent ID: 7266510

Claim:
A method of graphically representing clickstream data of a shopping session on a network comprising: extracting a plurality of shopping sessions from one or more Web server logs of one or more Web server systems of one or more online stores, said shopping sessions comprising shopping steps and said shopping steps comprising at least one of product viewing, product selection, shopping cart placement and purchase; deriving micro-conversions from the plurality of shopping sessions, the micro-conversion comprising a shopper's progress from one shopping step to another; in response to a request, grouping the micro-conversions according to the shopping steps of the shopping sessions such that each micro-conversion group terminates in the shopping step where its shopping session ends, at least one micro-conversion group terminating at the purchase shopping step and at least one micro-conversion group terminating at other than the purchase shopping step; and graphically representing, on a computer-generated graphical display, clickstream data from each of the micro-conversion groups in a first visualization, the first visualization comprising at least three axes representing the shopping steps and lines that each correspond to one of the micro-conversion groups, wherein one of the axes represents the purchase shopping step.