Patent ID: 8341670

Claim:
A method of providing an application service in a digital data broadcasting system coupled to at least one broadcasting terminal through a network, the method comprising: tuning a broadcasting signal provided from the digital data broadcasting system; processing the broadcasting signal including at least one of a video signal, an audio signal, and a data signal corresponding to a channel selected by a user of the tuned broadcasting signal; generating preview contents by using first data combined with an application for data broadcasting service, wherein the preview contents have second data to be provided when the user requests the application service; and transmitting the generated preview contents to the broadcasting terminal, wherein the broadcasting terminal outputs the preview contents during a data broadcasting standby time, wherein an Electronic Program Guide (EPG) application set in the broadcasting terminal firstly requests download of the preview contents corresponding to the application and meta data corresponding to the preview contents, and then outputs the preview contents during the data broadcasting standby time, the preview contents include information concerning a preset advertisement inserting area which is an inactive menu indication area, and the broadcasting terminal generates the preview contents in which advertisement data is inserted in the inactive menu indication area.