Patent ID: 8737974

Claim:
A method comprising: receiving, from a first wireless mobile device, a request for a subscription to a service, the request comprising an indication of a desire to receive a sales offer, and a sales preference for receiving the sales offer at a limited time of day; establishing a transaction criteria for an item in an auction; referencing the sales preference to determine that the first wireless mobile device is eligible to participate in the auction; providing, to the first wireless mobile device via a wireless mobile telecommunications network, a multimedia presentation describing the item in the auction, the multimedia presentation comprising a video image of the item and a current highest auction bid; receiving, from the first wireless mobile device, a first bid to obtain the item, the first bid comprising a first bid amount; determining, by an electronic commerce subsystem, that the first bid meets the transaction criteria, wherein determining that the first bid meets the transaction criteria comprises determining whether a first account associated with the first wireless mobile device has sufficient funds to satisfy the first bid; in response to determining that the first bid meets the transaction criteria, increasing, by the electronic commerce system, the current highest auction bid to the first bid amount of the first bid when the first bid amount of the first bid exceeds the current highest auction bid; receiving, from a second wireless device, a second bid; and determining, by the electronic commerce system, if the second bid received from the second wireless mobile device is higher than the first bid received from the first wireless mobile device; determining, by the electronic commerce subsystem, if the second bid received from the second wireless mobile device meets the transaction criteria by consulting a second account associated with the second wireless mobile device managed; after the auction expires, charging, by a subscriber billing subsystem, the first account associated with the first wireless mobile device when the first bid meets the transaction criteria and the current highest bid is the first bid; in response to charging the first account associated with the first wireless mobile device, initiating, by the electronic commerce system, transfer of the item.