Patent ID: 8576240

Claim:
A display apparatus comprising: a backlight apparatus that generates light; a timing controller that generates a control signal and pixel data; a display panel that includes a plurality of pixels that controls a transmittance of the light based upon the pixel data and includes a first area to which light having a first brightness is supplied and a second area to which light having a second brightness lower than the first brightness is supplied; and a data driver that drives the display panel based upon a compensated pixel data, wherein each of the pixels comprises at least a white sub-pixel, a white sub-pixel of pixels being arranged in the second area having an area larger than an area of a white sub-pixel of the pixels arranged in the first area, and wherein the timing controller comprises: a memory that stores compensation value of the pixel data supplied to at least one of the first area and the second area is based upon a difference between the first brightness and the second brightness; a detector that detects the pixel data corresponding to at least one of the first area and the second area among the pixel data; and a data compensator that generates the compensated pixel data for the pixel data supplied to the pixels arranged in at least one of the first area and the second area such that a brightness difference between the first area and the second are is compensated for.