Patent ID: 8610748

Claim:
A method for driving an electrophoretic display device including a first electrode, a second electrode facing the first electrode, and an electrophoretic element disposed between the first electrode and the second electrode, wherein the method comprising: inputting a first potential to the first electrode and inputting a second potential different from the first potential to the second electrode so as to apply a display driving voltage to the electrophoretic element; and applying a reverse potential driving voltage to the electrophoretic element, the reverse potential driving voltage having a polarity which is opposite to the display driving voltage, wherein the application of the display driving voltage and the application of the reverse potential driving voltage are alternately performed plural times during a single image display period, and wherein a pulse width of the display driving voltage is greater than a pulse width of the reverse potential driving voltage in each of the plurality of applications of the display driving voltage and the reverse potential driving voltage.