Patent ID: 8625754

Claim:
A method for providing information related to a player of a sporting event displayed in a video content in a communication network, comprising: retrieving, by an application server, information associated with a hyperlink after the hyperlink is activated by a subscriber device, wherein the application server comprises an image information application server deployed in the communication network, wherein the information comprises performance data of a player, wherein the hyperlink is associated with the player and is embedded in the video content that is being transmitted to the subscriber device via a first data session, wherein the video content comprises the sporting event that is being broadcasted live, wherein the hyperlink is displayed as an icon representative of the player participating in the sporting event and is separate from the player displayed in the video content, wherein the hyperlink is a hyperlinked image of the player, wherein the hyperlinked image is embedded and transmitted by a broadcast server deployed in the communication network, wherein the broadcast server and the application server are different devices; and providing, by the application server, the information associated with the hyperlink to the subscriber device via a new data session in an independent display frame simultaneous with the sporting event that is being broadcasted live, wherein the providing comprises transmitting the information to the subscriber device via the new data session, wherein the information associated with the hyperlink is displayed in the independent display frame that is different from a display frame showing the video content.