Patent ID: 8732019

Claim:
A non-expanding interactive advertisement, comprising: a processor; a memory connected to the processor; a display device connected to the processor and configured to display advertisement data; an advertisement stored in the memory configured to operate in an invitation state, a countdown state, and an engaged state within a boundary of an advertisement space displayed on the display device; wherein the advertisement configures the processor to display via the display device one or more portions of a video within the advertisement space during the invitation state; wherein the advertisement is configured to: change from the invitation state to the countdown state in response to a user interaction; display one or more media assets during the countdown state informing the user that the video will play at an end of a countdown in response to continued user interaction with the advertisement; change from the countdown state to the invitation state when the user interaction does not continue; change from the countdown state to the engaged state in response to the countdown expiring in response to the continued user interaction; display the video during the engaged state without expanding the video outside of the boundary of the advertisement space so as to not disrupt other content displayed within a primary display space of the display device; and wherein the advertisement is configured to prevent the user from terminating the video during the engaged state.