Patent ID: 8495089

Claim:
A system for developing at least one media play in a broadcast medium broadcast to a plurality of receivers, comprising: a displayer that displays a plurality of templates that enable a user to select at least two desired criteria limiting circumstances for media play, said criteria evaluated based on feedback from a plurality of members of an audience regarding prior occurrences of the at least one media plays; and an accessor that develops at least one media play by accessing a media play inventory and preempting certain of the media play inventory with an insertion of the at least one media play according to said at least two desired criteria, the insertion of the at least one media play being broadcast to the plurality of receivers in a real time broadcast, wherein the preempting comprises evaluating said at least two desired criteria using information determined by monitoring the real time broadcast, and wherein one of the at least two desired criteria limiting circumstances is a number representative of the real time broadcast's current audience size.