Patent ID: 7792710

Claim:
A method of influencing a shopper's product selection during a shopper's shopping trip in a retail establishment, said method comprising the steps of: i. Positioning a communications multi-network for shopper communication in a retail establishment, the communications multi-network comprising at least one mesh communication network and at least one star communication network, said mesh communication network and said star communication networking operating within said communications multi-network to produce tracking data and product selection data; ii. Providing a logic engine, said logic engine being in operative connection with said communications multi-network and managing said communications multi-network; iii. Tracking a wireless end device, the wireless end device being held in close proximity to said shopper during said shopper's shopping trip in said retail establishment, wherein the wireless end device is in tracked communication with said logic engine through said mesh communication network of said communications multi-network; iv. Electronically associating said wireless end device to said communications multi-network; v. Identifying a product on display in said retail establishment, said product being in close proximity to said shopper; vi. Determining a suitable influential message to transmit to said wireless end device held in close proximity to said shopper from said logic engine; and vii. Transmitting from said logic engine said suitable influential message through said star communication network to said wireless end device held in close proximity to said shopper during said shopper's shopping trip in said retail establishment.