Patent ID: 8418847

Claim:
A method of advertising, comprising: designing a replacement graphic for use on a cigarette package, the cigarette package having a warning graphic on a first portion of a first face thereof and a cigarette brand logo on a second portion of the first face thereof, the replacement graphic corresponding in size to the warning graphic on the first face of the cigarette package, said replacement graphic containing at least one advertisement; and providing means for applying said replacement graphic over said warning graphic to a user of the cigarette package, wherein said replacement graphic is applied over said warning graphic by said means for applying said replacement graphic over said warning graphic such that the warning graphic is obscured while leaving the cigarette brand logo unobscured, and wherein said replacement graphic is applied over said warning graphic by said means for applying said replacement graphic over said warning graphic such that cigarettes within the cigarette package are accessible to be withdrawn therefrom by the user without exposing the warning graphic.