Patent ID: 6923330

Claim:
A pull strip actuated pusher assembly for up-front merchandise display, which comprises, (a) an elongated base member having front and back ends and formed with parallel opposite side edge portions and longitudinally extending support surfaces, (b) a pusher sled slideably supported and guided on said base member for engaging displayed merchandise and for supporting and positioning merchandise at a front of a display, (c) a pull strip member supported on said base member and guided thereon for longitudinal sliding movement relative to said pusher sled, (d) said base member having confining elements cooperating with limited portions of said pull strip member adjacent the front end of said base member to confine said pull strip member vertically with respect to said base member, (e) said pull strip member having an element adjacent a back end portion thereof for engagement with a rearwardly facing surface of said pusher sled whereby said pusher sled can be advanced in a forward direction by said pull strip member, (f) motion limiting means for restricting maximum forward and rearward movements of said pusher sled on said base member, (g) said pusher sled having opposite side flanges for locking engagement with opposite side edge portions of said base member, (h) said pusher sled having a snap-together assembly with said base member after engagement of said pull strip member with said confining elements, (i) portions of said pull strip member spaced rearwardly of said confining elements being vertically confined by said pusher sled, and (j) said pusher sled frictionally gripping said base member such that said pusher sled tends to remain fixed in a position to which it is drawn by actuation of said pull strip member when said pull strip member subsequently is moved in a rearward direction.