Patent ID: 8121893

Claim:
A computer-implemented method comprising: receiving a request for an advertisement presentation to be displayed with a first content page of a content-related site that is hosted by a content publisher; providing, by one or more computers, the requested advertisement presentation for display with the first content page, the advertisement presentation including at least one advertisement and a link to a landing page associated with a sponsor of the advertisement, and a selectable descriptor that is indicative of a category to which at least a portion of the content-related site belongs, the selectable descriptor including a different, second link to a page associated with the content publisher that, in response to user interaction with the selectable descriptor, causes the user device to request presentation of the page associated with the content publisher; and in response to receiving data indicative of a user interaction with the selectable descriptor, providing, by one or more computers, an advertisement for presentation with the page associated with the content publisher.