Patent ID: 7613631

Claim:
A process comprising: receiving, by a controller, a request by a customer to establish a subscription; receiving, by the controller, information that identifies a product; identifying, by the controller, at least one supermarket offering the product; establishing, by the controller, terms of a subscription for the product, in which the subscription is valid at the at least one supermarket, in which the terms include information identifying: a subscription price, in which the subscription price is less than a retail price of a unit of the product, a frequency of the subscription that indicates a period of time, a duration of the subscription, in which the duration of the subscription includes a plurality of the periods of time, and in which in order to comply with the frequency of the subscription the customer is required to purchase at least one unit of the product in each respective period of time; receiving, by the controller and from the customer at a point of sale, an identifier that identifies the subscription; receiving, by the controller and from the customer at the point of sale, an indication of the product; determining, by the controller, whether the customer is complying with the frequency of the subscription; and authorizing, by the controller, the customer to purchase the product at the subscription price if the customer is redeeming the product in accordance with the frequency.