Patent ID: 8209380

Claim:
A method comprising: receiving, at one or more computer servers associated with a social network, identifying information for each of one or more items of multimedia content, the identifying information for each item of multimedia content comprising at least one of a source ID, a content ID, a URL, or any combination thereof, the one or more items of multimedia content being associated with one or more users of the social network; generating, using one or more processors associated with the one or more computer servers, an embed code for each of the one or more items of multimedia content using the respective identifying information for each item of multimedia content; modifying a configuration file associated with a source of at least one item of multimedia content; receiving, at the one or more computer servers, a request for the at least one item of multimedia content; re-generating the embed code for the at least one item of multimedia content, based on the modified configuration file; and transmitting the re-generated embed code in response to the request for the at least one item of multimedia content.