Patent ID: 8667393

Claim:
A system configured to provide to a user supplemental content related to printed content in a printed publication, the system comprising: an electronic display; and one or more processors configured to execute computer program modules, the computer program modules comprising: an identifier transmission module configured to transmit an itemized content request to a server, wherein the itemized content request includes an image of printed content in a printed publication, wherein the itemized content request identifies a specific set of printed content in the printed publication, wherein the specific set of printed content includes multiple content items; a representation module configured to obtain itemized representation content, responsive to transmission of the itemized content request, wherein the itemized representation content comprises user-selectable fields, wherein individual user-selectable fields correspond to individual content items of the specific set of printed content that is identified by the itemized content request, wherein a user-selectable field is associated with supplemental content that is related to a corresponding content item, and wherein itemized representation content has been customized for a user through selection of the user-selectable fields for inclusion in the itemized representation content; an interface module configured to present the itemized representation content on the electronic display after the itemized representation content has been customized, wherein the interface module is configured to receive a selection of a user-selectable field of the itemized representation content; a supplemental request module configured to, responsive to receipt of the selection, transmit a supplemental content request that identifies the received selection of a user-selectable field of the itemized representation content; and a presentation module configured to obtain the requested supplemental content, wherein the presentation module is configured to present the supplemental content on the electronic display, and wherein the supplemental content is associated with the selected user-selectable field that corresponds to the corresponding content item.