Patent ID: 7508363

Claim:
A drive method for a matrix display device in which a plurality of control electrodes provided at predetermined intervals, a plurality of data electrodes provided at predetermined intervals, and respective pixel circuits at points of intersection between the control electrodes and data electrodes are arranged, comprising: dividing a frame cycle into at least four subframe cycles; writing a predetermined image signal to the pixel circuits that emit light of a first color and non-light-emission voltage values to the pixel circuits that emit light of a second and a third color in a first subframe cycle; writing a predetermined image signal to the pixel circuits that emit light of the second color and non-light-emission voltage values to the pixel circuits that emit light of the first and the third color in a second subframe cycle; writing a predetermined image signal to the pixel circuits that emit light of the third color and non-light-emission voltage values to the pixel circuits that emit light of the first and the second color in a third subframe cycle; and writing non-light-emission voltage values to the pixel circuits that emit light of the first, the second and the third color in a fourth subframe cycle, wherein the respective time periods of the first, the second, the third, and the fourth subframe cycles are the same, wherein the step of writing a predetermined image signal to the pixel circuits that emit light of the first color is performed by selecting a first input switch, a second output switch, and a third output switch, wherein the step of writing a predetermined image signal to the pixel circuits that emit light of the second color is performed by selecting a second input switch, a first output switch, and the third output switch, and wherein the step of writing a predetermined image signal to the pixel circuits that emit light of the third color is performed by selecting a third input switch, the first output switch and the second output switch.