Patent ID: 8169397

Claim:
A liquid crystal display (LCD) device comprising: a liquid crystal display panel including a plurality of pixel cells formed at pixel regions on a substrate defined by crossings of a plurality of gate lines and data lines, each pixel cell for displaying one of three colors, wherein the pixel cells are arranged with pixel cells of a single color arranged along each gate line, and pixel cells of the three colors alternately arranged along each data line; a gate built-in circuit on the substrate that sequentially drives the gate lines; and a driving integrated circuit formed on the liquid crystal panel that drives the gate built-in circuit, that receives video data, and that generates modulated video data to drive the data lines in response to an indication that an ambient temperature of the liquid crystal panel is lower than a predetermined temperature, wherein the driving integrated circuit selects the modulated video data to drive the data lines in a first horizontal period, when a polarity of current video data is inverted from a polarity of video data of a previous horizontal period, and selects the video data to drive the data lines in a second horizontal period, when the polarity of current video data is the same as the polarity of video data of a previous horizontal period.