Patent ID: 8620750

Claim:
A computer-implemented method of targeting electronic messages, comprising: performing processing associated with utilizing information, utilizing at least one processor in communication with at least one database, comprising geographic location information and already-reserved itinerary location information from a travel reservation system, to determine where at least two travelers with different itinerary information are currently and are projected to be during at least one given time period, wherein the already-reserved itinerary location information comprises location information of entities providing services related to: hotel room, rental car, air travel, train travel, limousine service, shuttle service, taxi service, food, or entertainment, or any combination thereof; performing processing associated with creating at least one list of the at least two travelers which categorizes the geographic location information and the already-reserved traveler itinerary location information about travelers on the at least one list; performing processing associated with electronically notifying at least one merchant with information related to the at least one list and the current geographic information, and already-reserved traveler itinerary location information of the travelers on the at least one list, wherein the current geographic location information and the already-reserved traveler itinerary location information is used as criteria for determining which merchants to notify; performing processing associated with receiving at least one electronic request from the at least one merchant to transmit at least one electronic targeted message to some or all of the travelers on the at least one list; and performing processing associated with transmitting the electronic targeted message to some or all of the travelers on the at least one list.