Patent ID: 8260657

Claim:
A computer-implemented method comprising: determining, for each user in a group of users, a likelihood of the respective user to repurchase an item of electronic content that the respective user has already purchased; determining an aggregated likelihood that the group of users will repurchase the item of electronic content; determining, from among other data that is stored on a computer-readable storage medium in association with the item of electronic content, a base price associated with repurchasing a particular item of electronic content that has already been purchased; determining a portion of the particular item of electronic content that a particular user has consumed; determining, based upon the portion of the particular item of electronic content, that the particular user is more or less likely to repurchase the particular item of electronic content than the group of users; in response to determining that the particular user is more or less likely to repurchase the particular item of electronic content than the group of users, adjusting the base price; and providing the particular user with an offer to repurchase the particular item of electronic content at the adjusted price, wherein said determining, said adjusting, and said providing are performed by one or more processors of a computer system.