Patent ID: 7178678

Claim:
A merchandise display hook used to display items of merchandise from a support structure; the merchandise display hook comprising: a rod having an inner end and an outer end; the inner end of the rod adapted to be disposed adjacent the support structure when the display hook is connected to the support structure; a base assembly connected to the rod and slidable between locked and unlocked positions; the locked position of the base assembly adapted to prevent the rod from being removed from the support structure; the base assembly having a body; a lock disposed entirely within the body and including a first lock member movable relative to the body between locked and unlocked positions; the first lock member having an opening; a portion of the rod being disposed in the opening of the lock; and the first lock member lockably engaging the portion of the rod disposed in the opening when the first lock member is in the locked position to lock the base assembly to the rod such that the rod cannot be removed from the support structure.