Patent ID: 8812583

Claim:
A method for interest tracking during at least one online event, the method implemented on a central website system comprising a plurality of services accessible to a plurality of users over the Internet, the method comprising: a. in response to receiving input at the central website system from a first user, processing, building, designing, loading, controlling, formatting, and/or setting up at least one online event, wherein the at least one online event is associated with at least one interest; b. storing, in a database at the central website system, the at least one interest in a profile record associated with the first user; c. receiving, from at least one second user, at the central website system, a search for at least one interest; d. storing, in the database at the central website system, the at least one interest in a profile record associated with the at least one second user; e. associating, at the central website system, the at least one interest of the first user and the at least one interest of the at least one second user; f. facilitating, at the central website system, participation by at least one of the first user and the at least one second user in the at least one online event; g. tracking or identifying, at the central website system, new information associated with the at least one interest of at least one of the first user and the at least one second user during the at least one online event; h. based at least partially upon an existing profile record, stored in the database, of at least one third user, identifying at least one third user associated with the at least one interest of at least one of the first user and the at least one second user; i. generating, at the central website system, using at least one profiler alert function, at least one alert comprising at least one link to content, in the central website system, that is at least partially associated with the new information; j. sending, from the central website system, the at least one alert to the at least one third user; and k. using the at least one link, facilitating access, at the central website system, to at least a portion of the content that is at least partially associated with the new information.