Patent ID: 7853700

Claim:
An on-line system for administering advertising content, the on-line system comprising: a server operatively connected to a user terminal operated by a user and including a browser, the server including: an advertising administration module, configured to maintain advertising content associated with at least one advertising campaign; a user terminal interface module coupled to said advertising administration module, said user terminal interface configured to retrieve user information corresponding to said user terminal, for use by said advertising administration module; a decision maker module in communication with the advertising administration module, said decision maker module configured to select advertising content associated with at least one advertising campaign, based on said user information including consumer data specific to the user and obtained at least directly from said user terminal, so that the user terminal in communication with the server and with a separate third party resource provider receives other content from the third party resource provider and receives the selected advertising content corresponding to the user information retrieved by said server; and an object dispatch module which remotely generates a display template in the browser of the user terminal, wherein the user terminal receives such advertising content from the advertising administration module as a first object, which is selected by the decision module, wherein the user terminal receives the other content in a data file as a second object from the third party resource provider with the second object not stored internally in the server, and wherein the object dispatch module remotely populates the display template with the first and second objects simultaneously at the user terminal to be conveyed to the user, thereby displaying the advertising content with the other content simultaneously in the browser.