Patent ID: 8140963

Claim:
A system for managing tags on a web page, the system comprising: a tag server including a computing device to perform computations; a tag database in data communication with the tag server for storing data related to tagging activity by the tag server; a primary tag module implemented on the computing device, the primary tag module including software to define a primary tag for the web page, the primary tag replacing all tags in the web page; and a secondary tag module implemented on the computing device and coupled with the primary tag module, the secondary tag module including software to define secondary tags so that all tags previously individually defined on the web page are instead defined as secondary tags with a link to the primary tag; a tag service implemented on the tag server and configured to be called substantially in real time by actuation of the primary tag for the web page, the tag service responsive to the call to make latent calls to remote sources defined by the secondary tags to decouple loading of the web page from communication with the remote resources; and a reporting module implemented on the computing device, the reporting module configured produce an aggregate report of a number of times the primary tag was called and number of successful calls the primary tag made through the secondary tags.