Patent ID: 8418195

Claim:
A method for providing video advertising where a video-on-demand system receives a request from a target viewer for selected video content, and in response, transfers the selected video content in a video stream to the target viewer, the method comprising: selecting video advertising that has a subject matter relation to the selected video content requested by the target viewer; determining an insertion point in the selected video content for the selected video advertising, wherein the insertion point comprises data indicating where in the selected video content the selected video advertising is to be inserted; transferring the selected video content to a target viewer device over a first transport system and transferring the selected video advertising to the target viewer device over a second transport system, wherein the first transport system uses greater bandwidth for video transfer than the second transport system; transferring the insertion point to the target viewer device over the second transport system; storing the selected video advertising in video storage of the target viewer device; transferring the selected video content in the video stream from the target viewer device to a display device; interrupting the transferring of the selected video content in the video stream at the insertion point; retrieving the selected video advertising from the video storage; inserting the selected video advertising into the video stream; resuming the transferring of the selected video content in the video stream at the insertion point; and disabling fast-forward capability when the selected video advertising is displayed.