Patent ID: 8285605

Claim:
A non-transient, computer readable media having stored thereon instructions for providing access to an aggregation of functionality related to a product within an electronic catalog hosted by a wholesaler web system, the instructions performing steps comprising: causing a web page in which a single product is directly associated with a single access point to be displayed on a client computing device, the single access point providing access to a subset of wholesaler web system functions that have been determined to be applicable to the single product; causing a plurality of user interface elements, each corresponding to a one of the subset of the wholesaler web system functions that have been determined to be applicable to the single product, to be presented within the webpage in response to an activation of the single access point; and causing, in response to a selection from the presented plurality of user interface elements a one of the plurality of user interface elements, a performance by the wholesaler web system of a one of the wholesaler web system functions that corresponds to the selected one of the plurality of user interface elements; wherein the web page is caused to be displayed on the client computing device in response to a received search query.