Patent ID: 7343354

Claim:
A method for creating a market cost per point (CPP) tolerance report for a selected time period, comprising the steps of: selecting a plurality of programming dayparts that together comprise a broadcast day, and inputting an identifier of each said daypart into a computerized database; selecting a demographic profile, and inputting said demographic profile into said computerized database in association with each said daypart; obtaining a market potential dollar amount for the selected time period determining a percent revenue contribution for each said daypart by using the equation: % Revenue Cont=(Revenue per daypart)/(total revenue during that time period), and storing said percent revenue contribution in said database in association with each said daypart; determining actual revenue dollars for each daypart by using the equation: Actual Revenue Dollars=(Market Potential*Percent Revenue Contribution)/100, and storing said actual revenue dollars in said database in association with each said daypart; and obtaining a demographic rating for each said daypart, and inputting said demographic rating into said computerized database in association with each said daypart; obtaining a total number of avails for each said daypart in said time period, and inputting said total number of avails into said database in association with each said daypart; determining the total rating points for each daypart by using the equation: Rating Points=(#Avails)*(Demographic rating), and storing said total rating points in said database in association with each said daypart; determining a high sellout percentage figure, and inputting each said high sellout percentage figure into said database in association with each said daypart; determining a low sellout percentage figure, and inputting each said low sellout percentage figure into said database in association with each said daypart; determining a high % sellout CPP for each said daypart by using the equation: High % SO CPP=(Actual Revenue for daypart)/[(Rating Points)*(High Setlout/100)], and storing said high percent SO CPP value in said database in association with each said daypart; and determining a low % sellout CPP for each daypart by using the equation: Low % SO CPP=(Actual Revenue for daypart)/[(Rating Points)*(Low Sellout/100)], and storing said low percent SO CPP in said database in association with each said daypart, and outputting a market CPP tolerance report in a user viewable media, wherein said market CPP tolerance report includes said percent revenue contribution for each said daypart and said actual revenue dollars for each said daypart, and wherein said market CPP tolerance report includes said rating points for each said daypart, said high % sellout CPP for each said daypart and said low % sellout CPP for each said daypart.