Patent ID: 8799077

Claim:
A computer-implemented method for facilitating extensible themes and/or advertising integration with a user-interface associated with an operating system, the method comprising: acquiring from an advertiser, a first advertisement content that is tailored for display in association with the user-interface associated with the operating system, wherein the user-interface associated with the operating system is a desktop displayed on a local computer, and wherein the first advertisement content includes an advertisement for a product or service; storing the first advertisement content to a data store on the local computer; identifying a first unused, non-occluded, or nonessential display space for displaying an advertisement; accessing the data store on the local computer for selecting the first advertisement content; automatically selecting, by a processor, the first advertisement content from the data store without user intervention and based on a set of preferences associated with the operating system or the desktop, the selected first advertisement content being selected based on at least a size or dimension of the identified first unused, non-occluded, or nonessential display space; configuring the operating system to display the first advertisement content by way of the desktop; receiving a setting designated by the operating system or a user of the operating system related to a region or a feature of the desktop; identifying, based on at least the received setting related to a region or feature of the desktop, a second unused, non-occluded, or nonessential display space for displaying an advertisement, the second unused, non-occluded, or nonessential display space being different from the first unused, non-occluded, or nonessential display space; automatically selecting, by the processor, a second advertisement content from the data store without user intervention and based on a set of preferences associated with the operating system or the desktop, the selected second advertisement content being selected based on at least a size or dimension of the identified second unused, non-occluded, or nonessential display space; and configuring the operating system to display the second advertisement content by way of the desktop.