Patent ID: 8886172

Claim:
A method for providing a user of a mobile electronic device with information regarding the geographic location of a business entity, the method comprising: detecting, utilizing the mobile electronic device, a matrix code displayed with an advertisement for the business entity, wherein the matrix code is encoded with data relating to the business entity; decoding, at the mobile electronic device, the matrix code to retrieve the data relating to the business entity retrieving, utilizing the mobile electronic device, global positioning system (GPS) data relating to at least one of a current geographic location of the electronic mobile device or a reference geographic location; generating, utilizing the mobile electronic device, a request for location the business entity, the request for location information including business entity identifying information retrieved from the decoded code and the GPS data previously retrieved; transmitting over a network, utilizing the mobile electronic device, the request for location information to a server for processing; receiving at the mobile electronic device, a response to the request, wherein the response comprises the geographic location of one or more establishments of the business entity from a plurality of establishments of the business entity, wherein the one or more establishments from the plurality of establishments are selected within a predefined proximity relative to the retrieved GPS data relating to at least one of the current geographic location of the electronic mobile device or the reference geographic location; and displaying, utilizing the mobile electronic device or an electronic device communicatively coupled to the mobile electronic device, the response, wherein the display categorizes the one or more establishments by one or both of distance and travel time.