Patent ID: 8498405

Claim:
A computerized method for tracking phone calls comprising: receiving at a call server at least one tracking parameter associated with a web page, wherein the web page is requested by an end user from an end user computer in response to the end user selecting a Uniform Resource Locator (URL) that corresponds to the web page; selecting a dynamically allocated phone number from a pool of unallocated phone numbers after the web page is requested by the end user and associating the dynamically allocated phone number with the tracking parameter and a destination phone number for a period of time; sending the dynamically allocated phone number associated with the tracking parameter to the end user computer, wherein the dynamically allocated phone number is displayed to the end user on the web page; receiving a call at the call server from the end user on the dynamically allocated phone number; connecting the call to the destination phone number associated with the dynamically allocated phone number; and reporting the occurrence of the call, the report including an identification of the tracking parameter.