Patent ID: 7778930

Claim:
A computer implemented method for providing targeted informational messages to individuals, comprising: (a) a central computer system receiving from a remote computer system, first de-identified individual transaction data for a first individual transaction and said central computer system receiving an associated first encrypted PID associated with said first de-identified individual transaction data for said first individual transaction; (b) said central computer system storing, said first de-identified individual transaction data in association with said first encrypted PID, in a first individual transaction data record for said first individual transaction in a central computer system database; (c) said central computer system receiving from said remote computer system second de-identified individual transaction data for a second individual transaction and said first encrypted PID associated with said second de-identified individual transaction data for said second individual transaction; (d) said central computer system storing, said second de-identified individual transaction data for said second individual transaction in association with said first encrypted PID, in a second individual transaction data record for said second individual transaction in said central computer system database; (e) said central computer storing targeting criteria in association with targeted informational messages in said central computer system database; (f) said central computer system determining, from at least one de-identified individual transaction data stored in said central computer system database in association with said first encrypted PID and targeting criteria stored in said central computer system, a first targeting criterion of said targeting criteria satisfied by said at least one de-identified individual transaction data stored in said central computer system database in association with said first encrypted PID; (g) wherein said first targeting criterion is stored in association with a first targeted informational message in said central computer system database; and (h) subsequent to said central computer system determining said first targeting criterion is satisfied by said at least one de-identified individual transaction data stored in association with said first encrypted PID, said central computer system transmitting to another computer system said first targeted informational message in association with said first encrypted PID.