Patent ID: 8230337

Claim:
A system comprising: a registration system configured to: receive a registration identifier; determine a plurality of watermark identifiers associated with the registration identifier, wherein each watermark identifier is associated with an audio or video object, and wherein the registration identifier is extracted from audible portions of the audio object or visible portions of the video object; and receive one of the plurality of watermark identifiers and behavior information; and a database, in communication with the registration system, configured to: receive the one of the plurality of watermark identifiers and the behavior information from the registration system; associate the behavior information with the one of the plurality of watermark identifiers; receive a watermark identifier from a remote computer; identify behavior information associated with the received watermark identifier, wherein the received watermark identifier corresponds to the audio or video object, and wherein the received watermark identifier is extracted from audible portions of the audio object or from visible portions of the video object; and trigger the identified behavior.