Patent ID: 8621502

Claim:
A computer-implemented method comprising: receiving a user interaction request during playback of video content; in response to receiving the interaction request, displaying an interaction menu including both an interact with friend option and an interact with content provider option; receiving a user selection of one of the interact with friend option or the interact with content provider option; if user selection of the interact with friend option is received, then displaying one or more menus including multiple reaction options and recipient options, wherein at least one of the reaction options is based at least in part on metadata associated with the video content, and wherein one of the multiple reaction options is an option to send a video clip to the selected recipient and one or more of the multiple reaction options are configured to be automatically displayed on a device associated with a selected recipient during playback of the video clip without invocation by the selected recipient; and if user selection of the interact with content provider option is received, then displaying one or more menus including reaction options.