Patent ID: 7376714

Claim:
A method of targeting Internet advertising to one or more users operatively connected to the Internet via at least one Internet Service Provider wherein each of the one or more users has a browser adapted to visit a web publisher, the method comprising the steps of: (a) receiving, from the at least one Internet Service Provider, for each of the one or more users: (i) a user Internet Protocol address and (ii) a user attribute vector; (b) receiving, from the browser of at least one visitor of the one or more users, to a web publisher's site, an advertisement request; (c) determining an attribute vector of a first visitor, of the at least one visitor, by comparing for a match of the Internet Protocol address of the first visitor and each of the Internet Protocol addresses of the one or more users; (d) generating an advertisement targeting one or more attributes of the first visitor, wherein the generating step comprises comparing a targeting attribute of at least one current advertising campaign to a first attribute of one or more attributes of the first visitor for a match; and (e) transmitting said advertisement to the first visitor.