Patent ID: 7949560

Claim:
A system for providing print advertisements, comprising: a database to assemble a target audience in a storage, wherein members of the target audience are either an individual or part of a social group of demographically similar individuals who are engaged in pursuing a common activity, and to store characteristics of each member of the target audience obtained for the expressed purpose of targeting advertising to that member; an advertising server to target advertising content to the target audience, comprising: a selector to retrieve from the storage the advertising content comprising advertisements provided by one or more potential advertisers; an analyzer to match the characteristics of the target audience using the processor against the advertising content and ranking the potential advertisers based on the matchings of their advertising content, wherein the selector selects at least one of the top ranked potential advertisers; a merger to select one or more advertisements using the processor for the selected advertiser; and an incentivizer to intercept a print request for a document that was initiated by the target audience from a private printing device available for local printing only by the members of the target audience and to prompt the target audience for inclusion of the selected advertisements, wherein the merger includes the selected advertisements upon receipt of an acceptance by the target audience with other content on the document; and an output device to physically print the document on the printing device to the members of the target audience.