Patent ID: 7376585

Claim:
A device comprising: a radio frequency identification (RFID) interrogator generating a customer interaction message based upon a customer interaction resulting in a rendering of media content associated with an entertainment media item, the customer interaction message including item identifying information, and interaction type information; a processor generating a sales message based upon the customer purchasing the entertainment media item, the sales message including item identifying information, customer information, and store location information; and a publish and subscribe module: receiving, from the RFID interrogator, customer interaction selection criteria from at least a first enterprise application and sales selection criteria from at least a second enterprise application, receiving, from the RFID interrogator, the customer interaction message and the sales message, automatically comparing the customer interaction message against the customer interaction selection criteria to select an interaction subscriber list, the interaction subscriber list including at least the first enterprise application, automatically publishing the customer interaction message to the interaction subscriber list, automatically comparing the sales message against the sales selection criteria to select a sales subscriber list, the sales subscriber list including at least the second enterprise application, and automatically publishing the sales message to the sales subscriber list.