Patent ID: 8313021

Claim:
A system, comprising: an accounts database adapted to store account holder data for individual financial accounts, the account holder data identifying enhancement features assigned to the individual financial accounts, each of the individual financial accounts associated with an individual financial presentation device presentable to providers of goods or services; and a computer coupled to the accounts database and configured to execute a feature management module to: receive an account identifier that uniquely identifies a first financial presentation device and a selection of enhancement features to be assigned to the identified financial presentation device; and update the account holder data to associate the first financial presentation device with the selection of enhancement features, wherein the selection of enhancement features represents services or goods provided by an issuer of the first financial presentation device in addition to processing purchase transactions of an account holder of the first financial presentation device; wherein the selection of enhancement features represents a change of the first financial presentation device from a first type to a second type; and the account holder data is updated to associate the second type with the first financial presentation device without changing the first financial presentation device.