Patent ID: 8694533

Claim:
A method comprising: receiving audio data from a client device; identifying specific content from captured media based on the received audio data, wherein the identified specific content is associated with the received audio data and the captured media includes at least one of audio media or audio-video media, and wherein the captured media is captured at a backend system concurrently with the receiving of the audio data from the client device to identify media programming associated with the received audio data in near real-time, wherein the identified content includes at least one known advertisement included within the received audio data and the captured media; matching at least a portion of the specific content to the at least one known advertisement; obtaining additional information associated with the at least one known advertisement; generating a search query based at least in part on the obtained additional information associated with the at least one known advertisement; and returning one or more search results to the client device, the one or more search results responsive to the search query and associated with the received audio data and the at least one known advertisement, the one or more search results representing additional search results related to the at least one known advertisement.