Patent ID: 7306143

Claim:
A method of displaying data utilizing information stored on smart media, the method comprising the steps of: downloading the data onto the smart media and storing the data in memory located on the smart media, the data comprising a set of images having at least one image; downloading a profile of a smart media holder onto the smart media, the profile containing personal data and usage data about the smart media holder; presenting the smart media to a card reader located on end equipment and downloading the profile of the smart media holder to the end equipment; comparing the profile to a set of destinations to determine which image in the set of images to display, each image in the set of images corresponding to a destination in the set of destinations, each destination in the set of destinations distinct from a location of the end equipment; selecting an image from the set of images, the selected image corresponding to a destination in the set of destinations located in close proximity to the end equipment; and displaying the selected image on a display.