Patent ID: 8010408

Claim:
A method comprising: creating an information indicia within a particular environment containing a plurality of differing displays sponsored by different vendors each relating to a separate product or service provided by said different vendors, said environment comprising either a physically contiguous location in which said plurality of displays exist simultaneously or a media generator in which said displays are generated sequentially over time; creating a master database storing information relating to a series of products and services that are referenced by differing sets of displays appearing in a plurality of differing environments including said particular environment; capturing said information indicia with a computer peripheral device or a mobile communication device, said capturing device having a display and containing an application program operative to utilize said captured information indicia to communicate with said master database to retrieve stored information related to a set of products or services depicted or described in said plurality of displays existing in said particular environment; and generating information related to said set of products and services referenced by said plurality of displays in said particular environment on said capturing device display.