Patent ID: 8904271

Claim:
A method for indexing at least one occurrence-of-interest in a multimedia file, wherein an occurrence-of-interest comprises at least one item in the multimedia that is visible or audible and being selected from a pre-existing group comprising a brand, a trademark or servicemark, an indicia of source of origin, a product or good, a place, a person, an event, a character, and a business, the method comprising: providing a facility for a user of multimedia to create a tag associated to at least one of the pre-existing group of occurrence-of-interest items, wherein said tag comprises a unique identifier that uniquely identifies an occurrence-of-interest tagged by the user, wherein said unique identifier comprises a combination of a brand key and a user key for tagging and facilitates ability to aggregate data relating to instances of its use; determining a discrete time, t x , within said multimedia file, wherein said multimedia file has a run duration of t 0 to t end ; and indexing the multimedia file to indicate the discrete times, t x , of the tagged occurrence items and the unique identifier, wherein said facility for a user of multimedia to create a tag is provided by executable program code on a mobile computing device, wherein said mobile computing device comprises a viewing screen and a touch-sensitive input interface, wherein said viewing screen is able to display one or more linking elements, wherein performing a gesture on a portion of said viewing screen corresponding to a linking element is recognized by said touch-sensitive input interface, wherein said linking element comprises a brand, a trademark or servicemark, an indicia of source of origin, a product or good, a place, a person, an event, a character, and a business, and wherein said linking element is selected from a palette of linking elements, wherein at least one linking element functions to specify a time duration for the tag defined by the type or duration of the gesture.