Patent ID: 7814413

Claim:
A system including at least one processor for controlling content on a web page, the system comprising: a display map, stored upon a non-transitory computer-readable medium, including stored instructions that identify selected content to be displayed at a selected position within one or more web pages, where the content includes one or more data entry fields for receiving data; a storage map, stored upon a non-transitory computer-readable medium, including stored instructions that identify storage location information for storing the data received through the one or more data entry fields; a web page control logic stored upon a non-transitory computer-readable medium and configured to generate and build one or more web pages at least in accordance with the instructions from the display map that identify content and a selected position within the web page at which to display the content, where the generated web page is re-configured by modifying the instructions in the display map without modifying the web page control logic; where after receiving input data in the one or more data entry fields in the generated web page, the storage location information associated with the one or more data entry fields are retrieved from the storage map and the input data is caused to be stored to a storage location in accordance with the storage location information, wherein the web page control logic includes query generator logic configured to dynamically generate one or more database queries to retrieve previously stored data based on the location information of the storage map, and a generalized software routine, stored upon a non-transitory computer-readable medium, and executed on the at least one processor, configured to retrieve the identified selected content and retrieve position identification information of the identified selected content from at least one content database, where the retrieved content is displayed by the web page control logic in accordance with the position identification information.