Patent ID: 8869021

Claim:
A method of receiving a college or university admissions application from a college or university applicant over a computer network, the method comprising: receiving a request for a college or university admissions application from a college or university applicant, the request being communicated over a computer network; in response to receiving the request for a college or university admissions application from a college or university applicant, generating the college or university admissions application, said college or university admissions application comprising an electronic form having a plurality of data entry fields for entering college or university admissions data; transmitting the college or university admissions application to the college or university applicant, the transmission being communicated over the computer network; receiving college or university admissions data from the college or university applicant, the college or university admissions data being entered into the data entry fields of the college or university admissions application by the college or university applicant; and detecting a selection of a user-selectable hyperlink by the college or university applicant, the indication being communicated over the computer network; in response to detecting of the selection of the hyperlink: analyzing the college or university admissions data received from the college or university applicant to determine one or more interests of the college or university applicant; selecting a communication based on the one or more interests of the college or university applicant, the communication being about or from a real, identified person; transmitting the selected communication to the college or university applicant; in which the identified person is a student enrolled in or attending the college or university to which the college or university applicant is applying for admission; and in which the communication from the identified person includes a message of encouragement for the college or university applicant and an invitation to contact the identified person after completing the electronic form.