Patent ID: 8321473

Claim:
An Object Customization and Management (OCM) system to manage digital objects, the OCM system comprising: a computer system that includes a data storage device and a processor, the computer system to: generate customized objects, wherein to generate the customized objects further comprises: associate information with the digital objects, and store the associated information as metadata for the digital objects; and assign the customized objects to qualitative attribute categories, the customized objects to be used in websites, wherein each qualitative attribute category includes a qualitative attribute, wherein to assign the customized objects includes: assign provisional qualitative attributes to the customized objects; provisionally assign each customized object to qualitative attribute categories based on the assigned provisional qualitative attributes; determine feedback data based on a marketing activity correlation established by testing or using the customized objects; determine an accuracy of the provisionally assigned qualitative attributes categories as applied to each of the customized objects from the feedback data; and modify the assignment of at least one of the customized objects based on the feedback data, wherein the modifying includes: removing the at least one customized object from one of the provisionally assigned qualitative attribute categories if the assignment is not validated based on the feedback data; and keeping the at least one customized object in the remaining provisionally assigned qualitative attribute categories if the assignment is validated based on the feedback data; and process a request for a stored digital object to be used to achieve a business objective, wherein to process the request is to: receive the request; determine if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request; if one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, select a customized object in the matched qualitative attribute category for the request; and if not one of the qualitative attribute categories matches the qualitative attribute and the business objective from the request, create a new qualitative attribute category for the qualitative attribute and the business objective from the request and generate a request to create a new customized object for the new qualitative attribute category.