Patent ID: 8589984

Claim:
A method of in-program product advertisement and purchase, comprising: receiving, at an electronic device, a video program from a first provider, the video program is other than a shopping program and the video program includes a plurality of items that are available for purchase; receiving, at the electronic device, from a second provider and separately from the video program, an electronic file comprising in-show product advertisement information associated with the plurality of items that are available for purchase; storing, at the electronic device, the electronic file; displaying the video program including the plurality of items that are available for purchase on a display; receiving, via an electronic interface, a request to identify items that are available for purchase in at least one scene in the video program; using at least one computer processor, retrieving, based on a profile of the viewer and from the electronic file, a list of items that are available for purchase in the at least one scene in the video program from the electronic file; displaying the list of the items on the display; receiving a request for additional information about a desired item, the desired item selected from the list of items; retrieving, over a network and in real-time, additional information about the desired item, the additional information including pricing and purchase information; providing the retrieved additional information for the desired item; receiving, via the electronic interface, a request to purchase the desired item; and completing the purchase of the desired item.