Patent ID: 7800604

Claim:
A liquid crystal device, comprising: plural data lines; plural scanning lines intersecting the data lines; pixels connected to said data lines and said scanning lines; and a driver section which supplies to each of said plural data lines an image signal for which the polarity is inverted into a positive polarity potential or a negative polarity potential, for each unit period, and which supplies for each one horizontal period plural pulse signals which each rise at a different timing, to each of said plural scanning lines while skipping a predetermined number of said plural scanning lines; wherein driving by said driver section is performed such that the polarity of the image signals supplied to pixels corresponding to a first scanning line of the plural scanning lines, is the same as the polarity of the image signals supplied to pixels corresponding to a second scanning line that is selected before the first scanning line, and adjacent to the first scanning line; and in one vertical period, an application time of a positive polarity potential and an application time of a negative polarity potential of the image signal supplied to each data line are substantially equal.