Patent ID: 8090726

Claim:
A method for doing business using a computer, said method comprising: obtaining ISP DNS data for a particular session; obtaining information from one or more advertisers; using a computing device to rank pages and/or hosts for the session based on a combination of DNS data from one or more ISP and/or advertiser information, wherein ranking pages comprises calculating a global host rank vector for hosts in the session; calculating a local page rank vector for pages of each host in the session by applying in the page rank model to only the hosts visited, wherein the local page rank vectors are calculated prior to, subsequent to, or concurrently with the calculation of the global host rank vector, wherein said local page rank vectors are pre-computed for certain hosts and combined with dynamically obtained host rank vectors to provide a global page rank on-the-fly; and approximating a global page rank vector based on a combination of the global host rank vector and local ease rank vector based on a dynamic traffic flow model and/or static page ranking model; and charging a fee for providing the ranked pages and/or advertiser information to one or more parties.