Patent ID: 7392292

Claim:
A method for managing customer relationship management (CRM) data, the method comprising: receiving log data, including Internet address connection information on a plurality of web sites which a user's terminal is connected to via a communication network, from the user's terminal via the communication network; generating user's CRM data using the log data initially received from the user's terminal and updating the user's CRM data using the log data received from the user's terminal in which the CRM data has been already generated, to track the user's internet activity using the user's internet address connection information; transmitting the generated and updated CRM data to the user's terminal via the communication network such that the CRM data is stored in the user's terminal; and transmitting a log transmission program, to be installed in the user's terminal, to the user's terminal via the communication network such that the user's terminal transmits the log data, including Internet address information associated with the user's terminal, to a CRM server, wherein the CRM data comprises user personal information required by content providers for customer management and wherein the updated CRM data is shared with the content providers by the user's terminal.