Patent ID: 8887219

Claim:
An information providing apparatus connected with an information receiving terminal that acquires information related to a plurality of programs via a communication network, the information providing apparatus providing information related to a program to the information receiving terminal, the information providing apparatus comprising: circuitry configured to store scenario information related to a program of the plurality of programs in association with reference information, store plural package information, each package information associated, without user input, with a channel allocated to the respective package information and including reference information of a plurality of pieces of scenario information, each piece of scenario information related to a different one of the plurality of programs and having a relationship with other pieces of scenario information and with advertising information included in the respective package information, each one of the stored plural package information including reference information of the plurality of pieces of scenario information and reference information of the advertising information organized in a display sequence, the display sequence indicating an order in which the plurality of pieces of scenario information and the advertising information are to be displayed on the information receiving terminal as the respective package information, acquire identification information of a particular channel allocated to package information from the information receiving terminal, extract the package information associated with the particular channel, and provide the extracted package information to the information receiving terminal and acquire reference information of particular scenario information included in the extracted package information from the information receiving terminal, extract scenario information corresponding to the acquired reference information, and provide the extracted scenario information to the information receiving terminal, wherein the information providing apparatus is connected with an advertising information managing apparatus to store advertising information to be provided as a part of the package information in association with reference information via a communication network, the circuitry stores reference information of the advertising information in order for the information receiving terminal to acquire particular advertising information from the advertising information managing apparatus based on the reference information of the advertising information included in the package information acquired by the information receiving terminal, and the circuitry is further configured to extract a common related keyword from the plurality of pieces of scenario information related to the plurality of programs, and store, in an advertising information database system, reference information of advertising information corresponding to the related item in association with identification information of the channel allocated to the package information.