Patent ID: 7747461

Claim:
A computer-based system for creating and implementing a subscriber promotional reward scheme comprising: a computer-based interface configured to receive records from a plurality of transaction record source locations; said records containing data representing events relative to a subscriber; said computer-based interface additionally configured for transforming said data into standardized data; said standardized data being in a standard data encoding format; a computer-based promotion engine connected to said computer-based interface for receiving said standardized data; a computer-based subscriber profile database connected to said computer-based promotion engine for maintaining a subscriber profile relative to said subscriber; said computer-based subscriber profile database configured to receive and respond to requests from said computer-based promotion engine for subscriber profile data stored in said subscriber profile based on said subscriber identifier; a computer-based promotion profile database connected to said computer-based promotion engine for maintaining carrier configurable promotion monitors; said computer-based promotion profile database configured to receive and respond to requests from said computer-based promotion engine for promotion monitors corresponding to said events and based on said subscriber identifier and said events; and, said computer-based promotion engine configured to update said subscriber profile data based on said promotion monitors and said subscriber profile data; said computer-based promotion engine further configured to store an update to said subscriber profile data on said computer-based subscriber profile database.