Patent ID: 8843967

Claim:
A program ancillary data processing apparatus comprising: A program ancillary data extraction unit for extracting, from picture program data, program ancillary data relevant to commodities or services appearing in each scene; A display control unit, displaying to the commodities/services shopping audience on a display picture (a) information relevant to the commodities or services appearing in each scene, and (b) a sum total of a number of times of scene-based access events and commodity or service based access events by the commodities/services shopping audience prior to purchase of the commodities or services from to a database, which supervises the detailed information relevant to said commodities or services, based on preset layout information; and An index picture creation unit operable to create an index picture used for confirming the scene having the extracted program ancillary data relevant to the commodities or services, wherein the index picture is selectable according to: A preset rule corresponding to a frame of the scene; or A frame corresponding to a time code.