Patent ID: 8386340

Claim:
A computer-implemented method comprising: under control of one or more computer systems configured with executable instructions, receiving a request from a first user to access information associated with an item in an electronic catalog or a category of items in the electronic catalog; determining if the first user requesting the access to the information has met or exceeded a pre-determined interest threshold associated with the item or the category in the electronic catalog; at least partly in response to determining that the first user has met or exceeded the pre-determined interest threshold, causing presentation of a control that facilitates an interactive chat between the first user and a second user, wherein the first user and the second user are shoppers interacting with the electronic catalog; and at least partly in response to determining that the first user has not met or exceeded the pre-determined interest threshold, refraining from causing presentation of a control that facilitates an interactive chat between the first user and a second user, wherein the first user and the second user are shoppers interacting with the electronic catalog.