Patent ID: 7644156

Claim:
A system in a computer networked environment for generating monitoring information about a display of content, comprising: a first content provider site that stores first content, wherein the first content is associated with at least one function to cause display of the first content, and at least one function to cause a request for second content; a second content provider site that stores the second content, wherein the second content is associated with at least one function to display the second content with the first content, and the second content is associated with at least one computer executable monitoring function to cause collection of monitoring information related to the display of the second content; a content display site to receive the first content from the first content provider site, to request the second content from the second content provider site, to display the first content and the second content substantially simultaneously on a same display, wherein the content display site executes the at least one computer executable monitoring function when the second content is accessed, the at least one monitoring function being responsive to an event notification passed from a host environment at the content display site to cause collection of the monitoring information about the display of the second content; and a remote site which did not transfer the first content or the second content, which is different from the first content provider site and the second content provider site, and which is adapted to receive the monitoring information.