Patent ID: 8737679

Claim:
A method for seamless content insertion of one or more local content assets, over one or more network content assets wherein a point of insertion is identified using an in-band marker constructed by a combination of an audio-video watermark and a unique fingerprint, used to customize content transmitted over one or more varied delivery networks, comprising the steps of: a) embedding a unique network content asset identifier “AMAGI-ID” as an audio-video watermark, into the network content asset, the watermarked network content asset being labeled “AMAGI-WMED-CONTENT”; b) extracting a unique audio-video fingerprint “AMAGI-FP” from the network content asset; c) storing “AMAGI-ID” and “AMAGI-FP” in a data store “AMAGI-ID-DB”; d) transmitting “AMAGI-WMED-CONTENT” over one or more networks in one or more content formats; e) introducing a delay in the delivery of the network in order to identify the watermark and the fingerprint during network reception; f) monitoring the network content assets at the time of reception to detect “AMAGI-WMED-CONTENT”; g) upon detecting previously inserted watermarks (in step a) in “AMAGI-WMED-CONTENT”: i) extracting the corresponding “AMAGI-ID” from the network content asset; ii) extracting corresponding fingerprints for the network content asset; and iii) matching the extracted fingerprints obtained in step g(ii) with one or more previously stored “AMAGI-FP” in the “AMAGI-ID-DB”; h) upon finding a match in step g(iii): iv) delivering the local content asset at the correct position in the stream of network content assets, thereby replacing the network content asset with a suitable local content asset.