Patent ID: 8321268

Claim:
A method of providing targeted advertising based on personal information of a plurality of customers of a service provider, each of said customers having a personal identification the method comprising: receiving, by a processing device, a database of information from said services provider, said database of information storing an anonymous identification in association with an item of personal information of a respective customer, the anonymous identification being stored in association with the personal identification of the respective customer in a different database of information; extracting, by the processing device, each anonymous identification in the received database of information and preparing a mailpiece including a personalized advertisement based on the item of personal information that is associated with the anonymous identification; printing, by a printing device, a representation of the anonymous identification on the mailpiece; and providing each said mailpiece to a party having said different database of information, wherein for each said mailpiece, the party prints on the mailpiece, using a printing device, at least a portion of the personal identification that is associated with the anonymous identification provided on the mailpiece, wherein the service provider is a healthcare provider, the customer is a patient of the healthcare provider, and the personal information is health information.