Patent ID: 8417556

Claim:
An advertising system, the system comprising: a mobile marketing platform comprising: an interactive wizard comprising a graphical user interface having input fields suitable for creating and configuring, via one or more computing devices, an advertising campaign targeted to users of a plurality of mobile devices, wherein the advertising campaign comprises a plurality of activities, each activity having one or more measurable performance metrics, wherein one of the plurality of activities is a hotspot activity, a control center configured to control, via the one or more computing devices, communication between hotspots located within a network of interactive advertising displays, to track mobile device interactions with each hotspot, to collect, via the one or more computing devices, one or more measurable performance metrics relating to the hotspot activity, and to coordinate, via the one or more computing devices, the hotspot activity, each hotspot positioned near one of the interactive advertising displays, and a content management system that interconnects the interactive advertising displays; a plurality of transmitters, each transmitter adapted for pushing content of interest to a mobile device within one of the respective hotspots using a wireless protocol; and each interactive advertising display having mobile connectivity allowing users to interact with the interactive advertising display by sending and receiving messages using a mobile device, the interactive advertising display configured to provide information to a user of the mobile device, the information associated with the content of interest and associated with at least one alternative communication channel for obtaining supplemental information associated with the content of interest.