Patent ID: 7153215

Claim:
A method for fitting a golf club to a golfer based on the golfer's ball striking characteristics and the golfer's current golf club characteristics, the method comprising: obtaining data for the inherent properties of the golfer's current golf club; obtaining data for the golfer's typical playing characteristics; inputting the data for golfer's typical playing characteristics and the data for the inherent properties of the golfer's current golf club into a golf club fitting algorithm, the golf club fitting algorithm comprising a matrix based on ball flight characteristics, ball flight distance and ball roll; selecting a golf club as determined by the golf club fitting algorithm; striking a plurality of golf balls with the selected golf club; analyzing the golfer's ball striking characteristics with the selected golf club; and correlating a plurality of ball impact locations data with the center of gravity location of the selected golf club and analyzing the ball striking characteristics to determine if the selected golf club is optimized for the golfer.