Patent ID: 8346741

Claim:
A non-transitory computer-readable storage medium having stored thereon, computer-executable components of a media mediator system that, when executed, implement a process for managing various formats of contents, the computer-executable components of the media mediator system comprising: a service manager to receive a content and metadata of the content from a content provider in a format utilized by the content provider; a metadata manager to register the content using the metadata, as an aggregator uploads the content as the content is added to a feed of the content provider and provides the content to the service manager, and to store the metadata of the content registered; a database manager to store and manage information associated with the content; and an encoding manager to schedule an encoding sequence of content included in a content list received from the content provider and having status information indicating a “received” status, and to sequentially encode the content scheduled based on a scheduling result to a format utilized by at least one of the media mediator system and a third party, wherein the service manager comprises: an update server unit to control a process of editing the metadata of the content stored in the database manager, the database manager updates the metadata of the content with an access path to encoded content and an access path to a thumbnail extracted by a thumbnailer, the metadata manager comprises: a rule storage unit to store a rule comprising: a platform or a format of content, utilized by the content provider or the third party, information associated with a particular standard, and a metadata format of content; an orchestrator to transform a metadata format of the content based on the rule stored by the rule storage unit; an editor to edit a rule satisfying a particular condition, among rules stored by the rule storage unit, by executing a jamper according to a request of a third party; and a reverse orchestrator to transform the metadata format of the content based on the rule edited, and the feed comprises a least one of a folder set by the content provider to be shared for uploading, a site provide from syndication portal, and an address accessible to the content provided by the content provider.