Patent ID: 7065551

Claim:
A data distribution method of distributing data selected for each of a plurality of user terminals from a distribution center to each user terminal through a communication network, comprising the steps of: a) distributing various data to a user terminal among said plurality of user terminals, said various data being advertising data; b) selecting at said user terminal, using a first user operation, at least one data among said various data which a user desires to receive, said selected data being desired data; c) selecting at said user terminal, using a second user operation, at least another data among said various data which the user does not desire to receive, said selected data being undesired data; d) sending a notification to the distribution center of a content of the first and second user operations for the various data distributed to the user terminal; e) causing the distribution center to receive the notification from the user terminal; f) selecting data to be subsequently distributed to the user terminal by using the contents of the first and second user operations contained in the notification from the user terminal; g) distributing the selected data to the user terminal; and h) performing steps a) through g) for each of said plurality of user terminals.