Patent ID: 8676798

Claim:
A method, comprising: receiving a unique identifier pointing to a web site comprising searchable content, wherein the web site is to be optimized for a higher ranking in organic search results of a search engine; generating a set of queries for the web site using a processor, wherein the set of queries includes one or more queries that are relevant to the searchable content of the web site, wherein the generating of the set of queries comprises: determining candidate queries for the searchable content; determining a relevance for each of the candidate queries, wherein the determining of the relevance is based on a number of terms of each candidate query present in a web page of the web site and determining a topicality for each of the candidate queries, wherein the determining of the topicality comprises: determining a local meaning of each of the candidate queries; determining a global meaning or popular meaning of each of the candidate queries; and determining a difference between the local meaning and the global meaning or popular meaning of each of the candidate queries; and optimize the web site comprising the searchable content for organic searches using the automatically generated set of queries.