Patent ID: 8798247

Claim:
A system operable to manage distribution of ring back multimedia content, comprising: a data store component configured to store a plurality of multimedia content associated with a called system; a distribution component configured to: in response to identifying a call from a caller system to the called system, select one of the plurality of multimedia content based on an amount of a fee paid to a subscriber associated with the called system and provide the selected multimedia content as a ring back to the caller system, and in response to selection of an advertisement in the provided multimedia content by the caller system during the call, provide the fee to the subscriber associated with the called system; and a server associated with the data store component, the server configured to provide, in response to a request from the subscriber to associate multimedia content with the called system, a list of advertisements and, for each advertisement, a fee paid to the subscriber by an advertiser when the each advertisement is selected, a fee paid when the subscriber registers the each advertisement with the called system, a fee paid when the caller system receives the each advertisement when calling the called system, and a fee paid when the caller system selects the each advertisement during the call.