Patent ID: 8615474

Claim:
A mobile device comprising at least one processor and a computer readable medium storing computer-executable instructions for a mobile product review distribution method, wherein execution of said instructions causes said at least one processor to carry out a process comprising: displaying a user interface to accept a registered user's login information, wherein said registered user is a consumer of a first plurality of products; recording a user generated video review associated with a user account of said registered user, wherein said user generated video review comprises a first plurality of segments, including audio and video data, wherein each segment in the first plurality of segments corresponds to a review of a different product in the first plurality of products, wherein said user generated video review is recorded using a recording device coupled with said mobile device; associating product tags with respective segments in the first plurality of segments in the user generated video review; uploading said user generated video review for publication in association with said product tags; receiving a product search query from a querying user; identifying to the querying user a segment in the first plurality of segments in the user generated video review corresponding to the product search query; displaying a second user generated video review associated with a second reviewed product on said mobile device of said registered user; providing an interface for said registered user to purchase said second reviewed product; and distributing an incentive to a user account of said second user.