Patent ID: 8615435

Claim:
A method comprising: receiving, by a mobile computing device, an item descriptor that describes one or more physical items; receiving, by the mobile computing device from a communication tag using short-range wireless communication, a data payload comprising information usable to locate at least one of the one or more physical items, wherein the communication tag is not uniquely associated with the one or more physical items; selecting, by the mobile computing device, physical location data based on the item descriptor and the data payload received by the mobile computing device from the communication tag that is not uniquely associated with the one or more physical items, wherein the physical location data includes a representation of a physical location of the at least one of the one or more physical items; and outputting, by the mobile computing device and based at least in part on the selected physical location data, the representation of the physical location of the at least one of the one or more physical items.