Patent ID: 8104060

Claim:
An information-transmitting method for transmitting program guide information, said method comprising the steps of: processing a plurality of commercial information which corresponds to said program guide information and which is automatically displayed for a single program column or a plurality of program columns on a program guide screen in a receiver and is transmitted together with said program guide information; wherein, when a cursor is moved onto a program of a program column of the program guide screen, each of said commercial information provided by a commercial information sponsor of the program displayed at each program column is displayed successively in a single area of the display, shifted temporally from one another; and selectively picking program content data from a plurality of program content regions and combining the selectively picked program content data from said plurality of program content regions with transmitted screen layout data and previously stored standard screen layout data to create said program guide screen; wherein the program guide screen further includes a sound output area for controlling the sound output of the commercial information, and wherein said program content data includes at least three types of data that include modifiable data, fixed data and comparatively large-sized data; and wherein the modifiable data includes a broadcast schedule of a program and a first reference number to the fixed data the fixed data includes a name of the program, a second reference number to the modifiable data, and a third reference number to the comparatively large-sized data, and the comparatively large-sized data includes sound data and video data of a commercial, and wherein said selectively picked program content data are categorized in at least two types of data with different structures and formats, and wherein a plurality of commercials are successively displayed on a same program guide screen that displays program details for a single program, and wherein the commercial information includes a remote network server address information.