Patent ID: 8671070

Claim:
A system including computer-readable instructions stored on a non-transitory computer-readable storage medium and executed by a computer for facilitating performance of a financial transaction, the system comprising: at least one subsystem that examines content that a user has accessed through a user interface, wherein the content is displayed to the user through the user interface; at least one subsystem that analyzes said content to identify a company to which said content refers and to identify an account of the user to perform a financial transaction involving a financial instrument associated with said company; at least one subsystem that selects the financial instrument associated with said company based on an examination of the content that identifies the company to which said content refers and based on the analysis that identifies the account of the user to perform the financial transaction involving the financial instrument associated with said company; and at least one subsystem that presents a user interface element through the user interface that offers said user a chance to perform the financial transaction involving the selected financial instrument.