Patent ID: 8600815

Claim:
A method of facilitating extended Internet advertising comprising: using a computer system, automatically: (a) checking a plurality of visitor computers visiting at least a portion of a second Internet site for a tag stored on one or more of the visitor computers, which tag allows access to electronic records associated with the visitor computer; (b) for each of the tagged visitor computers, determining from the associated electronic records whether the records indicate that the visitor computer has visited at least a portion of a first Internet site, and if so, causing direction to the visitor computer of an electronic advertisement that concerns at least one offering of a third-party advertiser; (c) electronically recording respective payments due to proprietors of the first and second Internet sites on account of the electronic advertisement being directed, when visiting said at least a portion of the second Internet site, to each of the visitor computers that the associated records indicate has visited said at least a portion of the first Internet site; (d) wherein the acts in parts (a) and (b) are done by a computer system controlled by a third-party facilitator that has: (i) a first agreement with the proprietor of the first Internet site to have the tags placed automatically on visitor computers visiting said at least a portion of the first Internet site; and (ii) a second agreement with the proprietor of the second Internet site, which second agreement specifies payment to the proprietor of the second Internet site for electronic advertisements being directed to visitor computers visiting said at least a portion of the second Internet site.