Patent ID: 7676969

Claim:
A display frame for supporting an image insert for display, the display frame comprising: an abutment structure for supporting the image insert for display; an upright member including a first connection member and a second connection member; and an interlocking mechanism for interlocking the first connection member and the second connection member; wherein the image insert is bendable from a planar configuration to a non-planar display configuration, wherein the image insert comprises a plurality of first surfaces for displaying a first image, and a plurality of second surfaces for displaying a second image; the abutment structure is configured to abut the plurality of first surfaces of the image insert and the plurality of second surfaces of the image insert to secure the plurality of first surfaces at a non-zero angle relative to the plurality of second surfaces and to resist unbending of the image insert and to support the image insert in a non-planar display configuration; the upright member has a first substantially planar state and a second non-planar display state, and is operable to support the abutment structure; the first connection member and the second connection member comprise a resilient material biased to return the upright member from the second non-planar display state to the first substantially planar state when not interlocked; the interlocking mechanism is operable to interlock the first connection member and the second connection member such that the upright member is in the second non-planar display state; the interlocking mechanism comprises: a male member mounted on the first connection member; and a female member for receiving the male member, the female member being mounted on the second connection member; wherein the female member receives the male member to interlock the first connection member and the second connection member such that the upright member is in the second non-planar display state; and, the male member comprises a flange for catching on an edge of the female member to interlock the first connection member and the second connection member such that the upright member is in the second non-planar display state; the abutment structure comprises a lower band mounted on the first connection member and the second connection member to curve outwardly when the display frame is in the second non-planar display state; and, the curved outwardly lower band is configured to rest on a substantially horizontal surface to support the display frame at a substantially vertical orientation.