Patent ID: 7804473

Claim:
A method of operating a liquid crystal display (LCD) device comprising: time-divisionally driving pixels in a certain line of an LCD panel in a certain horizontal period so that pixels adjacent in a horizontal direction are driven with data signals with opposite polarities, wherein said time-divisionally driving pixels in the certain line comprises: generating a first data signal with a first polarity on a first output terminal of a driver, and driving a first pixel out of said pixels in said certain line through electrically connecting said first output terminal to said first pixel; generating a second data signal with said first polarity on said first output terminal and driving a second pixel out of said pixels in said certain line through electrically connecting said first output terminal to said second pixel, in succession to said driving of said first pixel; and generating a third data signal with the same signal level as said second data signal on said first output terminal, and driving said second pixel through electrically connecting said first output terminal to said second pixel before driving said first pixel.