Patent ID: 7555289

Claim:
A subway broadcast apparatus, comprising: a receiver for receiving broadcast data containing subway common broadcast data and pay-for-use content data from a subway broadcast server providing users with a subway broadcast service over a wireless network; a display for displaying a video signal extracted from the common broadcast data received at the receiver; a Bluetooth unit for transmitting the pay-for-use content data and an audio signal extracted from the common broadcast data received at the receiver according to a Bluetooth scheme, and receiving a pay-for-use content request message and user authentication information from a mobile terminal containing a Bluetooth chip; a transmitter for transmitting the pay-for-use content request message and the user authentication information received from the Bluetooth unit to the subway broadcast server; and a controller for controlling the display, the Bluetooth unit, and the transmitter so as to broadcast the pay-for-use content data and the common broadcast data to the users according to the Bluetooth scheme.