Patent ID: 8918124

Claim:
A communications platform, the communications platform comprising at least one server, a transport layer, a client, and at least one mobile communications device, wherein the client comprises at least one application operatively coupled to the at least one mobile communications device, the client capable of communicating with the at least one server of the platform over the transport layer, the client further capable of receiving a transmission from the at least one server over the transport layer, the client further capable of displaying said transmission on the at least one mobile communications device upon direction from the at least one server, and the client further capable of transmitting a return message communicating to the at least one server that a transmission has been displayed on the at least one mobile device, wherein the communications platform is not dependent upon a data carrier's network or carrier's transmission facility, thereby providing an independent communication platform for distribution and transmission of data, and wherein the transmission is adapted for direct distribution to one or more individual or categorized users that meet a criterion or criteria.