Patent ID: 8271357

Claim:
A computer-implemented method, comprising: monitoring, using one or more processors, an activity level associated with queries made in an online marketplace over a monitoring time period to provide an activity rate; determining that the activity rate has crossed a merchandising threshold rate; and presenting a cluster of at least items or item groups associated with the queries on a display responsive to determining that the activity rate has crossed the merchandising threshold rate, the presenting comprising displaying the cluster of at least items or item groups in conjunction with at least one of increased prices or increased presentation frequency based on a determination that increased interest is indicated, the presenting comprising displaying the cluster of at least items or item groups in conjunction with at least one of decreased prices or decreased presentation frequency based on a determination that decreased interest is indicated, and the presenting comprising displaying a landing page including a plurality of images, each of the plurality of images corresponding to a different category of a common item associated with the cluster.