Patent ID: 8060815

Claim:
A computer-implemented method of generating a plurality of custom marketing documents, the method comprising: obtaining, by a customization server, localized marketing campaign information for a branch location of a multi-branch business selected from a multi-branch automobile dealership, a multi-branch automobile repair facility, a multi-branch restaurant, a multi-branch home improvement store, a multi-branch grocery store, a multi-branch video rental store, a multi-branch bank, and a multi-branch credit union, said marketing campaign information including a targeting distance indicating a longest route that a typical customer will travel to patronize said branch location of said multi-branch business, said localized marketing campaign information being personalizable; querying, by said customization server, a customer information database to identify a plurality of prospective branch customers who reside in a region proximate to said branch location such that said plurality of prospective branch customers would travel a shorter distance than said targeting distance to reach said branch location; selecting, by said customization server, from said plurality of prospective branch customers a plurality of recently relocated prospects who have relocated during a recent time-period into a residence within said region proximate to said branch location; for each of said plurality of recently relocated prospects: generating, by said customization server, a custom map corresponding to a current one of said plurality of recently relocated prospects, said custom map including at least a portion of said region proximate to said branch location, wherein said custom map indicates said branch location and a residence corresponding to one of said recently-relocated prospective branch customers; determining, by said customization server, a travel route between said branch location and said residence, said travel route being shorter than said targeting distance; highlighting, by said customization server, said travel route on said custom map; generating, by said customization server, a custom marketing document specific to said current one of said plurality of recently relocated prospects and said branch location, said custom marketing document consisting of a first side and a second side, said first side including said marketing campaign information, personalized for said current one of said plurality of recently relocated prospects, said second side including said custom map with said highlighted travel route; and printing said custom marketing document to a variable data printing press.