Patent ID: 7416120

Claim:
A commodity information proposal system comprising: identifier read means installed at a plurality of positions inside a shop, for reading an identifier attached to each commodity inside the shop; a server for receiving a read result from said identifier read means, storing said read result therein and analyzing behaviors of customers from said read result; and input/output means for outputting the analyzed data of behaviors of customers: said identifier read means, said input/output means and said server being connected to one another through a communication line; wherein said server analyses the behaviors of the customers which include at least pick-up of the commodity in the shop, returning of the commodity to where the commodity was picked-up, purchasing of the commodity, and not purchasing the commodity, from the read result of one or a plurality of said identifier read means; associates the behaviors of the customers with the time of occurrence of the respective behaviors, assigns point values to the respective behaviors weighted in accordance with each kind of the behaviors and totals the point values with respect to the commodity through said input/output means; and transmits the total point value information and the information of behaviors as the basis of the point value totals to said input/output means in accordance with a request from said input/output means.