Patent ID: 8280879

Claim:
A non-transitory computer-readable storage medium having stored therein instructions which, when executed by a computing device, cause the computing device to perform steps comprising: obtaining a first set of search results from a search engine, using a name of an entity and at least one additional non-operator search term relating to attributes of the entity; obtaining a second set of search results, from the search engine, using the name without the at least one additional non-operator search term; determining what search results in the first set of search results are in the second set of search results; generating a weighting factor for the search results in the first set and second set of search results based on their order within the second set of search results; and generating an indicator that relates information about how many results from the first set of search results were in the second set of search results to a total number of results in the first set of search results with the applied weighting factor, wherein the indicator relates a percentage indicating a relationship of shared search results between the first set of search results and the second set of search results, wherein if the first set of search results and the second set of search results are congruent, then the indicator relates a percentage of one hundred, and wherein if the first set of search results has no search result in common with the second set of search results, then the indicator relates a percentage of zero.