Patent ID: 8573718

Claim:
A merchandising unit for consumer goods comprising a front wall, a back wall, a left side wall, a right side wall, a bottom wall and a top wall, at least the top wall being formed from one or more panels of electrically switchable glass and the top wall being hingedly connected to the front wall by a hinge extending across the top, front edge of the merchandising unit, the glass being switchable between a first state and a second state; a first compartment operable to house consumer goods, the first compartment including the top wall formed from the one or more panels of electrically switchable glass; at least one additional moveable compartment operable to house consumer goods and openable from the rear wall; and a switching unit connected to the switchable glass for operatively controlling voltage applied to the switchable glass, the switching unit being actuated by movement of the at least one additional moveable compartment to an open position and by pivoting of the top wall of the first compartment about the hinge to an open position, wherein the level of light transmission through the switchable glass is greater in the second state than in the first state, the glass being in the first state when the top wall is in a closed position and the at least one additional compartment is in a closed position such that consumer goods in the unit are not visible through the glass and the glass being in the second state when the top wall is pivoted about the hinge or the at least one additional compartment is open such that the consumer goods are visible through the glass, wherein the merchandising unit contains packs of smoking articles, and wherein the first compartment includes one or more racks operable to hold the consumer goods.