Patent ID: 8775275

Claim:
A system, comprising: one or more computers configured to implement a transaction-related communication system, wherein the transaction-related communication system comprises: a network navigation monitoring module configured to assemble a current navigation path followed by a particular user, wherein the current navigation path comprises a description of a series of URLs requested by the particular user prior to requesting a URL of a current requested page and forming a navigation path leading the particular user to the current requested page; an intent database configured to record network navigation paths followed by a plurality of other users who have requested the URL of the same requested page requested by the particular user, wherein the navigation paths comprise descriptions of respective pluralities of URLs forming navigation paths leading the respective users to the same requested page requested by the particular user, record behaviors exhibited by respective ones of the plurality of users after requesting the URL of the requested page, and group the respective ones of the plurality of users into intent groupings based on comparison of respective ones of the behaviors, wherein the respective ones of the behaviors comprise requests for content; and a content delivery module configured to perform a comparison of the current navigation path of the particular user to the navigation paths followed by the other users to the same requested page, based on the comparison, identify an intent grouping having navigation paths within a degree of similarity to the current navigation path for the particular user, identify content appropriate to a group behavior associated with the intent grouping, and communicate the content appropriate to the group behavior to the user.