Patent ID: 8799166

Claim:
A method comprising: receiving, by a processor, an indication that a first downloadable item of third party prerecorded digital content was selected by a purchasing user to be given as a gift to a recipient, the first downloadable item associated with a first monetary value required to purchase the first downloadable item; determining, by the processor, whether the first downloadable item is a duplicate of an existing downloadable item present in the recipient's catalog of items; when the downloadable item is a duplicate of an existing downloadable item present in the recipient's catalog of items, prompting, by the processor, the recipient to select a substitute downloadable item of third party prerecorded digital content, wherein the substitute downloadable item is associated with a second monetary value required to purchase the substitute downloadable item, and the second monetary value is not greater than the first monetary value; receiving, by the processor, a selection from the recipient, the selection: identifying the substitute downloadable item, and indicating that the recipient would like to receive the substitute downloadable item instead of the first downloadable item; delivering, by the processor, the substitute downloadable item to the recipient; and upon a determination that the recipient has received the substitute downloadable item, debiting, by the processor, the second monetary value from an account associated with the purchasing user.