Patent ID: 8266006

Claim:
A method comprising: receiving at a website of a host a listing of a product for sale by a seller, wherein the seller is different than the host; receiving at the website a keyword bid from the seller, wherein the keyword bid contains at least one keyword associated with the product and a first bid amount; determining using a computer a second bid amount, wherein the determination is based on a value to the host calculated using historical and predictive data of at least one of the keyword and other keywords associated with the keyword; augmenting the keyword bid by replacing the first bid amount with a third bid amount, wherein the third bid amount is a sum of the first bid amount and the second bid amount; transmitting the third bid amount to a provider website, wherein the provider website is different from the website of the host; receiving at the host a charge for click-through traffic from the provider website to the website of the host, wherein the charge is associated with the keyword bid; and making at least one payment to the provider website, wherein the at least one payment includes a first amount paid by the seller and a second amount paid by the host, wherein the first amount does not exceed the first bid amount and the second amount does not exceed the second bid amount.