Patent ID: 8115836

Claim:
An image reproducing apparatus, comprising: a data reproducing unit configured to reproduce an image based on high dynamic range image data; a selecting unit configured to select a display mode from a full display mode and a zoom and scroll display mode; and a dynamic range control unit configured to control a dynamic range of the image in accordance with one of the display modes selected by the selecting unit, wherein in the zoom and scroll display mode the dynamic range control unit controls the dynamic range of the image based on pixel data including pixel data of an area outside of the image reproduced by the data reproducing unit, a weighting for dynamic range control of the image data is represented as a function of distance from a center of the image data such that a weighting for dynamic range control of the image data which is outside of the area to be reproduced being: 1/( r max *r max )* r 2 , and a weighting for dynamic range control of the image data which is in the area to be reproduced being: 1-1/( r max *r max )* r 2 , where r denotes a distance to a center of the image data.