Patent ID: 7567983

Claim:
A method of reporting customer preference data and customer usage data in response to content provided to the customer, for use by a content operator, the method comprising: extracting data, utilizing a microprocessor, in response to content selections by the customer, wherein the content selections comprise customer purchases of at least one piece of content, and wherein the extracted data indicates customer preference data based on a content selection; storing the extracted data into a data repository; categorizing the extracted data for use by the content operator; receiving a query requesting categorized data from the data repository; and reporting the categorized data to the content operator, wherein the reporting of categorized data includes reporting revenue generated from the customer purchases of the at least one piece of content, the at least one piece of content comprising content provided by an on-demand content viewing service, wherein the reporting of categorized data further includes reporting churn trend data, the churn trend data comprising data related to customers which discontinue subscriber services, the churn trend data comprising a report indicating a comparison of customers using the on-demand content viewing service within a given time frame versus customers not using the on-demand content viewing service within the given time frame, wherein the reporting of the categorized data further includes a report detailing simultaneous usage rates for the viewing of on-demand content and for menu surfing related to the viewing of the on-demand content, wherein the reporting of the categorized data further includes ad-hoc data selected by a member of a business segment associated with the content operator, wherein the ad-hoc data is narrowed by the content operator using a drop-down menu in a user interface to narrow the data according to a hub utilized by the content operator.