Patent ID: 8806527

Claim:
A system comprising: a television system comprising a set top box configured to receive content and to provide, in response to one or more triggers embedded in the received content, a content indicator representing the received content; and a remote control including a local communications unit configured to communicate with said television system so as to receive from said television system the content indicator, a remote communications unit configured to affect operation of said set top box; connect directly to the Internet via a wireless network connection; send a content indication signal to an advertising source via the direct wireless network connection to the Internet, the content indication signal specifying a subset of the received content represented by the content indicator, and receive advertising comprising at least one of an audio portion or a video portion from the advertising source based on the content indication signal and by way of the direct wireless network connection to the Internet, wherein the advertising received from the advertising source is related to the subset of the received content represented by the content indicator, and wherein the advertising related to the subset of the received content is determined by the advertising source based on user-specific preferences stored by the advertising source; a display coupled to the remote communications unit and configured to display the video portion of the received advertising; and an audio speaker configured to output the audio portion of the received advertising.