Patent ID: 7155663

Claim:
Apparatus for use in rendering an information object in response to a first web page containing an embedded code, the apparatus comprising: a processor; a memory connected to the processor and storing both computer executable instructions and the first web page, the first web page having a plurality of computer readable instructions representing page content and the embedded code; and an output device operative in conjunction with the processor; wherein the processor, in response to the executable instructions and as a result of executing the code through a web browser, downloads an agent, from a first server, into the memory and subsequently executes the agent under control of the browser, wherein the agent, once executing: downloads, from a second server and while the computer renders the first web page to a user through the output device, at least one file which is to be subsequently employed, by the processor, to render an information object, the information object being distinct from the first web page and selected by the second server; monitors a click-stream produced by the user to detect a user navigation event signifying a user action to transition from the first web page to a next successive web page and which signifies a start of a next interstitial interval; and in response to the user navigation event, processes the one file so as to render the information object through the output device to the user during the interval; and wherein neither the code nor the first web page references the information object or said one file, specifies a location of the object itself or said one file or contains any content from the object or said one file such that use of the code eliminates a need to include content for the information object or said one file or an address of the object or said one file within the first web page, when the first web page is stored or rendered, thereby substantially decoupling the object and said one file from the first web page itself.