Patent ID: 8672427

Claim:
A product merchandiser, comprising: a cabinet having an exterior surface and being coupled to a door, wherein the cabinet defines an interior area, wherein at least a portion of the interior area is configured to hold a plurality of products, and wherein at least a portion of the exterior surface of the cabinet comprises a transparent surface; a plurality of shelves located in the cabinet, the plurality of shelves holding the plurality of products; a cooling unit located in the cabinet, the cooling unit configured to maintain a temperature for storing the plurality of products; at least one proximity sensor located on the exterior surface of the cabinet, the proximity sensor configured to receive proximity data regarding presence of a consumer; a video projector configured for projecting video; a rear-reflective film adhered to an interior side of the transparent surface for rendering the video on an exterior side of the transparent surface; and a controller configured to: receive proximity data from the proximity sensor regarding the presence of a customer; cause the video projector to play a video on the rear-reflective film adhered to the transparent surface based on the received proximity data, the video including product description information regarding the plurality of products in the cabinet; signal the video projector to pause the video at a point in the video in response to determining that the door is in an open position; and subsequently signal the video projector to resume presenting the video from the point that the video was paused in response to determining that the door is no longer in the open position.