Patent ID: 7813970

Claim:
A computer-implemented method of informing a customer of an environmental impact of a transaction in an electronic environment, comprising: under control of one or more computer systems configured with executable instructions, receiving a request from a customer for information about at least one item available for purchase by the customer in a transaction; determining, using at least one computing device, a plurality of delivery options between a location of each item and a delivery address for each item; determining, using the at least one computing device, environmental impact information for each of the plurality of delivery options; providing the plurality of delivery options and the environmental impact information for display to the customer, the customer being enabled to compare the environmental impact for each of the delivery options; and receiving a selection of one or more items for purchase and at least one delivery option from the customer before completing the transaction, wherein the customer is able to view environmental impact information for one or more combinations of items and delivery options for a transaction, and is further able to base the selection of the one or more items for purchase and the at least one delivery option for the transaction at least in part upon the environmental impact information for each determined delivery option.