Patent ID: 7664669

Claim:
A method of evaluating a product review displayed in connection with a networked commerce site, comprising: providing, via a system comprising at least one physical computer, a product review authored by a first customer over a network to a plurality of other customers; receiving, at the system, votes over the network from other customers indicating whether the product review was helpful, wherein the votes comprise votes indicating that the product review is helpful and votes indicating that the product review is not helpful; tallying, by the system, the votes received for the product review, wherein the helpful votes are weighted differently than non-helpful votes; providing via the system over the network an indication related to the vote tally for the product review in association with the product review; tallying, by the system, votes received for a plurality of reviews authored by the first customer to provide a total tally, the total tally including votes received for the product review; assigning, using the system, a designation to the first customer based on the total vote tally for the plurality of reviews authored by the first customer; and providing over the network for display the designation in association with the product review.