Patent ID: 8280408

Claim:
A method of tailoring advertising based on usage patterns of a portable electronic device, the method comprising: determining if a first portable electronic device has entered an area associated with a local area network (LAN), wherein a first link between the first portable electronic device is established if it is determined that the first portable electronic device has entered the area associated with the LAN, wherein first user services are established between the first portable electronic device and a remote server using the established first link based on a first user profile associated with the first portable electronic device, wherein a controllable device is configured to operate within the LAN and is controlled using the first portable electronic device, and wherein the remote server is communicatively coupled to the LAN by way of an Internet connection and geographically remote from the controllable device and the LAN; tracking actions, or behaviors, or actions and behaviors of a first user based on use of the first portable electronic device; storing the tracked actions, or behaviors, or actions and behaviors of the first user; analyzing the stored tracked actions, or behaviors, or actions and behaviors to identify interests of the first user; identifying the advertisements to be presented by way of the controllable device by matching the identified interests to advertisements associated with the identified interests; detecting a response of the first user to the matched advertisements; storing the response of the first user to the matched advertisements with the tracked actions, or behaviors, or actions and behaviors of the first user; reanalyzing the stored tracked actions, or behaviors, or actions and behaviors of the first user with the stored response of the first user to identify refined interests of the first user; matching the refined interests of the first user to other advertisements associated with the refined interests of the first user; presenting the other advertisements associated with the refined interests of the first user by way of the controllable device; and presenting advertisements by way of the controllable device based on the tracked actions, or behaviors, or actions and behaviors of the first user.