Patent ID: 7890434

Claim:
A method of selling an item of interest in a store to a shopper in possession of a mobile information processing device, the method comprising steps of: receiving at a store wireless terminal a short range wireless signal transmitted from a short-range transmitter operatively coupled with a mobile information processing device, said wireless signal comprising information including the item of interest for potential purchase by the shopper; responsive to receipt of the short range wireless signal, identifying the item of interest; and causing a light device associated with the item of interest to light up with a unique signal such that the item of interest is distinguishable from other items in the store to alert the shopper of the item's location; at the mobile information processing device: generating a list comprising a plurality of items of interest; receiving an electronic route map of the store; sorting the list of items of interest based on location of the items along a predefined route in the store; and generating a second route map of the store indicating the location of the items of interest.