Patent ID: 8538768

Claim:
A method, comprising: determining a location of a wireless mobile device; providing a list of experts of diverse advice sources to the wireless mobile device, without a user request, via a wireless media channel for presentation to a consumer, wherein the list is provided to the wireless mobile device according to the location of the wireless mobile device and in response to the wireless mobile device entering into a predefined district, the list comprising: information to indicate whether the experts are individually available to telephonically communicate with the consumer at a time when the list is provided to the consumer, and telephonic references of a phone router assigned to the experts, the telephonic references selectable to cause the wireless mobile device to call the phone router using the telephonic references, each of the telephonic references comprising an encoded target phone number associated with additional information comprising an identification of the wireless media channel used to deliver the list of experts to the mobile device; responsive to receiving a phone call from the wireless mobile device, via a communications channel different than the media channel, using one telephonic reference of the telephonic references of the phone router assigned to an expert selected from the list of experts, determining a telephonic reference of the expert and initiating a telephonic connection to the expert by the phone router using the telephonic reference of the expert to connect the phone call from the consumer to the expert; and providing compensation to the wireless media channel based on the use of the one telephonic reference for the phone call.