Patent ID: 7707053

Claim:
A computer-implemented method comprising: a) receiving, with a computer system including at least one computer, a set of one or more advertisements, each of the one or more advertisements being associated with one or more serving constraints satisfying serving parameters associated with an ad serve trigger, wherein there are at least two satisfied serving constraints for the set of one or more advertisements, and wherein each of the at least two satisfied serving constraints is associated with an advertiser offer; b) reading from a storage device of the computer system, a minimum price for each of the at least two satisfied serving constraints; c) determining, with the computer system, a uniform arbitration-wide minimum price using the minimum prices of the at least two satisfied serving constraints; and d) serving, with the computer system and subject to the uniform arbitration-wide minimum price, at least some of the advertisements, such that each of the advertisements served will be subject to a price no less than the uniform arbitration-wide minimum price.