Patent ID: 7577974

Claim:
A method for receiving, displaying and interacting with movie channel content associated with a movie channel on a mobile electronic device, comprising: automatically and repeatedly receiving a broadcast transmission including the movie channel content encoded on a communication signal that is automatically broadcast to many electronic devices at the same time such that each of the electronic devices receives the same movie channel content; wherein the movie channel content is not personalized when it is broadcast; wherein the movie channel content is received as records; wherein the broadcast transmission includes public messages and private messages; wherein the public messages are decodable by each of the many electronic devices receiving the broadcast and where in the private messages within the broadcast are decodable only by a single electronic device receiving the broadcast; wherein the broadcast movie channel content comprises: a top 10 list of current movies having the ten highest revenues for a week; movie names, movie theatre names, ratings and genres; and wherein the movie channel content is broadcast more frequently during a weekend as compared to weekdays; storing at least a portion of the movie channel content on the electronic device; associating the movie channel content with a movie channel application on the electronic device; filtering the movie channel content based on pre-defined preferences; wherein the pre-defined preferences include determining when there is a designation of: a selection of movie theatres; a selection of movie genre preferences; a selection of ratings; a selection of movie theatres within a designated area; a selection of actors; and a selection of directors; wherein the filtering is based on the pre-defined preferences and is automatically performed on the electronic device after the movie channel content has been received on the electronic device and wherein the filtering creates personalized content on the electronic device; wherein the pre-defined preferences are received on the mobile electronic device through one or more private messages received through the broadcast and wherein the received pre-defined preferences are stored on the mobile electronic device after being received through the one more private messages; decoding the received records using the movie channel application; wherein decoding the received records includes associating an index value with an expanded name when one of the records is encoded as an index; wherein theatre names are encoded as an index; setting a current view associated with the movie channel; and displaying the current view on a display of the electronic device.