Patent ID: 7523403

Claim:
A system comprising: a content management server (CMS) that hosts a website; a first page of the website, the page being served by the CMS; and a placeholder control object that is positioned on the first page and is associated with a first content of the first page, the placeholder control object while in an authoring mode providing a first control adapted for editing of the first content, the placeholder control object while in presentation mode providing a second control for rendering the first content, wherein responsive to a first request from a first user that the CMS serve the first page with a placeholder control object in a presentation mode, the CMS serves the first page with the placeholder control object in the presentation mode and the placeholder control object provides the second control to render the first content at the position occupied by the placeholder control object within the first page within a browser of the user, and wherein responsive to a second request from the first user that the CMS serve the first page with the placeholder control object in an authoring mode, the CMS serves the first page with the placeholder control object in the authoring mode and the placeholder control object provides the first control to allow for editing of the first content while the first content is displayed at the same position occupied by the placeholder control object within the first page as when the first page is served in the presentation mode within the browser and allows saving edited first content to the CMS.