Patent ID: 7203582

Claim:
A vehicular steering control apparatus, comprising: a steering input unit that is operated by a driver; an automatic steering unit that automatically steers steerable wheels relative to the steering input unit; and a steering assist force generation unit that generates a steering assist force, wherein steering control performed by at least one of the automatic steering unit and the steering assist force generation unit is so changed as to damp fluctuations in an operational force required of the driver which result from inversion of an actual turning direction of the steerable wheels, if it is determined that the turning direction is inverted through the automatic steering, wherein a steering assist force generated by the steering assist force generation unit is increased in comparison with a case where an actual turning direction of the steerable wheels that are turned through the automatic steering is not inverted, if it is determined that the turning direction is inverted, wherein an inversion time zone in which the turning direction is inverted is estimated, and a steering assist force generated by the steering assist force generation unit is increased in the inversion time zone.