Patent ID: 7917130

Claim:
A method for responding to a broadcast segment, the method comprising: receiving a broadcast using a communications device, wherein the broadcast comprises at least one broadcast segment; extracting, using the communications device, at least a unique event identifier corresponding to a specific instance of the broadcast segment and at least one user option associated with the broadcast segment, wherein the unique event identifier comprises a code that distinguishes at least: a broadcaster identifier; a product, item, or service identifier; and a date and time of the broadcast segment, the unique event identifier being provided by a data manager, wherein the data manager is separate from the communications device; storing, using the communications device, the unique event identifier and the at least one user option associated with the broadcast segment in a memory of the communications device for a period of time after the broadcast of the broadcast segment, the communications device configured to allow a user to select the at least one user option after the broadcast of the broadcast segment; detecting, using the communications device, a selection by the user of the at least one user option in response to the broadcast segment; extracting from the communications device a user identifier; creating, using the communications device, a data packet comprising at least the unique event identifier and the user identifier; and communicating the data packet to the data manager for responding to the data packet.