Patent ID: 8229799

Claim:
A system for simulating apparel fit while maintaining customer privacy on a global computer network, comprising: a central server comprising a fit program stored thereon; a merchant computer system connected to a global computer network configured to transmit a plurality of web pages each displaying an apparel item for sale concurrently with a try-it-on button and comprising apparel size data associated with the apparel item stored thereon; and a client computer system connected to the global computer network comprising customer size data representing the physical dimensions of a customer's body stored thereon; wherein the client computer system is configured to: receive from the merchant computer system, the plurality of web pages; select the try-it-on button of one of the plurality of the web pages via a mouse click; and in response to selecting the try-it-on button, retrieve the fit program from a central server, retrieve the apparel size data associated with the displayed apparel item; and execute the fit program; wherein while executing the fit program, the client computer system is configured to: use the customer size data stored on the client computer system to display a base human body image frame overlaid with visual fit indicator frame images using a Flash application; use the apparel size data to display a plurality of available apparel size choices concurrently with the base human body image frame; select an apparel size from the plurality of available choices; and dynamically alter the visual fit indicator frame images based on the apparel size data, customer size data, and selected size with the Flash application to display a simulation of how the selected size of the displayed apparel item would fit the customer's body; wherein the client computer system is configured to receive the web pages, select the try-it-on button, and retrieve the apparel size data from the merchant computer system without establishing an account with the merchant computer system and without logging in to the merchant computer system.