Patent ID: 7518610

Claim:
A display apparatus characterized by comprising: a display unit formed by continuously and repeatedly arranging N (N signifies a natural number equal to or more than 2) rectangular display elements, capable of displaying colors different from each other, in a predetermined order in a predetermined arrangement direction in a state where a longitudinal direction of said rectangular display elements intersects perpendicularly with said arrangement direction and formed to be capable of displaying a color image in a state where said N display elements arranged in said predetermined order in said arrangement direction are associated with one pixel constituting an image which is an object of display; a multi-gradation character generating unit for generating information on a multi-gradation character image, obtained by gradating a character edge portion, on the basis of character information on said display object character; and an element display control unit for controlling each of said rectangular display elements constituting said display unit to control a display state in said display unit, said element display control unit displaying said multi-gradation character image on the basis of information on said multi-gradation character image in a state where each of said rectangular display elements is associated with one or more pixels.