Patent ID: 8301413

Claim:
A method for automatically providing test performance indicators, the method comprising: receiving, at a computing device, test expectation data including an expected lift and an expected confidence for a test metric included within a test, wherein the expected lift is defined as an expected difference to be observed in a test population versus a control population and the expected confidence is defined as an expected probability that an observed lift will be repeated if the test is applied to an overall population; receiving, at the computing device, test participant data, test performance data and test metric data; and determining, at the computing device, one or more test performance indicators associated with the test metric and associated with one or more predefined segments of a test dataset, wherein the determination is based on the test expectation data, the test participant data, and the test performance data and wherein the test performance indicators include a lift and a confidence, wherein the lift is defined as a difference in the test population versus the control population and the confidence is defined as a probability that the lift will be repeated if the test is applied to the overall population.