Patent ID: 8375297

Claim:
A multivariate web page testing system comprising: a content retrieval module to receive a web page request from a visitor's browser and determine corresponding HTML content corresponding to a web page for the web page request; a content determination module to determine if the corresponding HTML content conforms to a preset standard, wherein an adapter is to convert the corresponding HTML content to conform to the preset standard if the corresponding HTML content does not conform to the preset standard; an experimental treatment determination module to determine an experimental treatment for the corresponding HTML content, wherein the experimental treatment comprises a series of actions to alter attribute levels of elements in the web page, and an attribute level of the attribute levels comprises one possible setting for an attribute of one of the elements; and the elements include Header Text, Button Text, Button Color, and Form Tool-tips; and an experimental treatment application module executed by a hardware processor to apply the experimental treatment to the corresponding HTML content to create orthogonally transformed HTML content, wherein the orthogonally transformed HTML content is operable to be transmitted to the visitor's browser, and applying the experimental treatment to the corresponding HTML content includes identifying stored actions, each stored action corresponding to an action of the series of actions, and executing the stored actions to create the orthogonally transformed HTML content.