Patent ID: 8713828

Claim:
A vending machine apparatus comprising: a housing having a front portion, wherein at least a portion of the front portion is transparent; at least one vendable-product support shelf disposed within the housing such that vendable products disposed in conjunction with the vendable-product support shelf are visible to a consumer through the portion of the housing front portion that is transparent; at least one label disposed on the vendable-product support shelf, wherein the at least one label has: a horizontally-oriented first portion that is disposed directly beneath an area that vertically corresponds to a given row of vendable products that are disposed proximally above the vendable-product support shelf, wherein the first portion has first promotional content that is at least visible when the given row of vendable products is empty; a vertically-oriented second portion having side edges that are at least substantially co-extensive with side edges of the horizontally-oriented first portion, wherein the second portion has second promotional content that is visible regardless of whether the given row of vendable products is empty.