Patent ID: 8687794

Claim:
A method of processing calls, comprising: assigning a first phone address to an advertising campaign in response to a request received over a data network wherein the assigned first phone address is included in advertisements associated with the advertising campaign, wherein an affiliate is associated with the advertising campaign; storing in computer memory a call quality rating criteria; after the first phone address is published in a first advertisement associated with the advertising campaign, receiving at a call bridging system coupled to at least one network, an inbound call from a caller, to whom the first advertisement has been presented, directed to the first phone address wherein the inbound call is associated with call signaling information; generating an outbound call from the call bridging system to an advertiser associated with the advertising campaign; bridging the inbound and the outbound call; comparing, by a computer system, one or more parameters of the inbound call and/or the bridged call to the call quality rating criteria; and crediting, via the computer system, the affiliate for the bridged call based at least in part on the comparison of the one or more parameters with the call quality rating criteria.