Patent ID: 8448207

Claim:
An apparatus comprising at least one processor and at least one memory storing computer program code configured to, with the at least one processor, cause the apparatus to at least perform the following: at least partially control a transmitter capable of communicating broadcast content of a broadcast service to a plurality of receiving terminals that are members of a program specific group, the processor being configured to communicate with a network entity in order to request setup of the program specific group for communication of interactive service content to at least one of the receiving terminals that is a member of the program specific group, the interactive service content being communicated to the at least one of the receiving terminals that is a member of the program specific group along with the broadcast content to enable output of both the broadcast content and the interactive service content at the at least one of the receiving terminals, wherein the interactive service content originates from at least one of the receiving terminals, wherein the broadcast content originates from the transmitter, which is not a member of the program specific group, and wherein information about available broadcast content is provided in an electronic service guide (ESG).