Patent ID: 6959419

Claim:
An audience information collecting system for providing information to an audience member at a movie theater where a movie is presented and for collecting information from the audience member, comprising: an audience terminal installed at each seat in the movie theater comprising: provided information output means for outputting provided information to the audience member; response information input means for inputting predetermined response information given by the audience member in response to the provided information; personal information reading means for reading personal information from a storage medium having stored therein beforehand the personal information of the audience member; and first transmitting and receiving means for receiving the provided information and for transmitting the response information and the personal information; and an information collecting unit comprising: provided information storage means for storing the provided information; second transmitting and receiving means for transmitting the provided information and for receiving the response information and the personal information; and compiling means for creating a compiled result of the response information and the personal information; wherein said terminal is mounted to a seat in which said audience member sits such that said audience member can alternately view said terminal and said movie by merely shifting his or her eyes and without having to reposition said terminal.