Patent ID: 8825716

Claim:
A non-transitory computer-readable medium comprising executable instructions that when executed by a processor cause the processor to effectuate a method comprising the steps of: obtaining raw data from a plurality of different data sources, wherein the plurality of different data sources comprise a plurality of different business entities; analyzing the raw data to identify one or more data structures of the raw data; generating a plurality of Universal Data Model (UDM) constructs, each UDM construct based at least in part on the identified one or more data structures of the raw data; integrating the raw data from the plurality of different data sources by extracting, transforming, and loading the raw data such that the raw data conforms to the UDM construct for the identified one or more data structures of the raw data, wherein the integrating generates UDM transformed data; and generating multi-tenant analytics data, wherein the generated multi-tenant analytics data is based on the UDM transformed data, and wherein the UDM transformed data is associated with at least two different data sources of the plurality of different data sources.