Patent ID: 7917840

Claim:
A computer-implemented method, comprising: generating a first web page containing textual content that is responsive to a request from a user computing device, wherein generating the first web page comprises scanning the textual content for each of a plurality of terms, and in response to detecting an occurrence of a first term of said plurality of terms, transforming the occurrence of the first term into a first hyperlink; transmitting the first web page to the user computing device for display to a user; generating a second web page which is responsive to the first hyperlink, wherein generating the second web page comprises (a) using the first term to execute a keyword search, (b) aggregating a plurality of content items located by the keyword search, (c) scanning the plurality of content items for occurrences of individual terms of said plurality of terms, and (d) transforming occurrences of individual terms of said plurality of terms into respective hyperlinks; and transmitting the second web page to the user computing device in response to user selection of the first hyperlink on the first web page.