Patent ID: 8505813

Claim:
A method for enrolling a purchasing instrument in an electronic platform, the electronic platform for association of the purchasing instrument with customer benefit offers and store loyalty program discounts, the method comprising: using an electromagnetic receiver module, receiving data from the purchasing instrument, the data comprising information associated with a credit card or debit card; using the electromagnetic receiver module, receiving a customer selection of a notification channel from a customer, the channel to be used for notifying the customer about a plurality of customer benefit offers and a plurality of store loyalty program discounts; using the electromagnetic receiver, receiving store loyalty program information that identifies the customer and that identifies a store loyalty program in which the customer participates; using a processor module, associating the store loyalty program information with an account on the electronic platform, said account associated with a plurality of customer benefit offers and store loyalty program discounts stored on the platform; and using the processor module, associating the purchasing instrument data with the account such that the plurality of customer benefit offers and store loyalty program discounts that are stored on the platform are associated with the purchasing instrument, said store loyalty program discounts otherwise available to customers participating in the store loyalty program upon presentation of a store loyalty program card at a point of sale, wherein use of the purchasing instrument at a point of sale triggers application of the associated customer benefit offers and store loyalty program discounts, and replaces presentation of a store loyalty program card.