Patent ID: 6985879

Claim:
A method comprising: receiving, by a retailer and via an apparatus interface, an indication of a group of customers, wherein the indication of the group defines a number of customers in the group and further wherein the group comprises at least a first customer and a second customer; receiving an indication of a reward the group desires to earn in exchange for completing purchases at the retailer, wherein the indication of the reward defines an expected cost of the reward to the retailer; determining, based at least partially on the number of customers and the expected cost, purchasing conditions the group would have to satisfy in order to exam the reward, wherein the purchasing conditions define at least one of a number of purchases, a frequency of purchases, and a value of purchases to be made by the group at the retailer, wherein the purchasing conditions comprise at least one respective purchasing condition for each respective customer comprising the group; and wherein the purchasing conditions comprise at least a first purchasing condition associated with the first customer and a second purchasing condition associated with the second customer, and wherein the first purchasing condition associated with the first customer is different from the second purchasing condition associated with the second customer; outputting the purchasing conditions to the group; receiving, from the group, a response to the purchasing conditions, and registering the group for the reward if the response indicates an acceptance of the purchasing conditions.