Patent ID: 6942113

Claim:
A point of purchase display apparatus for the facilitated display of products, comprising: at least one cartridge, having an open face, for containing a plurality of products, the at least one cartridge having a top wall, at least one side wall and a bottom wall, with attachment tabs emanating rearwardly from at least two of the top wall, at least one side wall and bottom wall; at least one self-supporting display shell having a display opening in a face thereof; the at least one self-supporting display shell being operably configured for enabling positioning of the open face of the at least one cartridge in alignment with at least a portion of the display opening of the at least one self-supporting display shell; and at least one brace member, operably configured for supporting the at least one cartridge within the at least one self-supporting display shell, to place the open face of the at least one cartridge in alignment with at least a portion of the display opening of the at least one self-supporting display shell, the at least one brace member being operably configured to insertingly receive the attachment tabs emanating rearwardly from at least two of the top wall, at least one side wall and bottom wall.