Patent ID: 8165920

Claim:
A computer-implemented system to provide options on products, comprising: a. a data processor being adapted to store a data structure in a data store, wherein the data structure includes data representing a value that is realized on exercising at least one option which provides to the option holder a right exercisable upon occurrence of a specified condition to shift at least one first customer from a first previously selected product to at least one first other product, in response to at least one second customer being shifted from a second previously selected product to at least one second other product or products; b. a data processor being adapted to receive at least one input to receive and process said data and to determine from the possible combinations of customers, at least one customer who may be shifted; c. a data processor being adapted to receive at least one input to exercise at least one said option and shift said at least one first customer who is to be shifted in response thereto; and d. a data processor being adapted to record information pertaining to said shifting of the at least one first customer who is to be shifted, in a data store.