Patent ID: 8572199

Claim:
A method for dynamically providing instant comments, said method comprising: identifying a publicly available web media object in a web page, said publicly available web media object being associated with an instant commenting tool in an online environment, said instant commenting tool being available to a first user for activation in the web page; receiving input from the first user attempting to activate the instant commenting tool associated with the publicly available web media object; requesting authentication from the first user before activating the instant commenting tool; activating the instant commenting tool in response to authentication from the first user, said authentication associating the first user with a first user profile; in response to the activated instant commenting tool, providing an instant comment session to the first user for leaving one or more comments to the publicly available web media object, said one or more comments including at least the following: chat content exchanged between the first user and one or more other users and message board content, said one or more other users each having an associated user profile, wherein the first user and the one or more other users are associated based on a common user profile factor; recording the comments from the first user and the one or more other users from the provided instant comment session as a persistent portion of the publicly available web media object; and rendering the recorded comments of the publicly available web media object for display to the first user in the online environment, said displayed recorded comments being filtered to remove one or more particular comments from the displayed recorded comments according to one or more contexts including information in the user profiles of the one or more other users.