Patent ID: 7080030

Claim:
A method, comprising: sending a first price of an item for sale from a processor to one or more clients over a network; receiving one or more orders for the item at the first price from one or more of the clients; delivering the item to the one or more clients that ordered the item at the first price; pricing the item at a second price with the processor based at least on the one or more orders for the item at the first price; sending the second price over the network to one or more clients; and wherein said pricing includes at least one of: (i) determining if a profit at the first price is at least equal to a best profit for one or more previous price levels for the item with the processor and increasing the first price to the second price if the profit at the first price is at least equal to the best profit for the one or more previous price levels for the item, wherein the second price is greater than the first price, and (ii) determining if the profit at the first price is less than the best profit for the one or more previous price levels with the processor and reducing the first price to the second price if the profit at the first price is less than the best profit for the one or more previous price levels, wherein the second price is less than the first price.