Patent ID: 8281334

Claim:
One or more computer-readable storage devices having computer-executable instructions embodied thereon that, when executed, perform a method for facilitating advertisement placement relative to video content, the method comprising: partitioning a first target image of a video into at least a first region and a second region and a second target image of the video into the at least the first region and the second region, wherein the second target image is subsequent to the first target image determining a first intrusiveness score for the first region of the first target image, a second intrusiveness score for the second region of the first target image, a third intrusiveness score for the first region of the second target image, and a fourth intrusiveness score for the second region of the second target image, wherein each of the intrusiveness scores provides an indication of an extent that an advertisement would intrude with video content if placed in a particular position; aggregating the first intrusiveness score for the first region of the first target image with the third intrusiveness score for the first region of the second target image to attain a first aggregate intrusiveness score associated with the first aggregating the second intrusiveness score for the second region of the first target image with the fourth intrusiveness score for the second region of the second target image to attain a second aggregate intrusiveness score associated with the second region; comparing the first aggregate intrusiveness score associated with the first region to the second aggregate intrusiveness score associated with the second region to identify a least intrusive image region; and selecting the least intrusive image region of the corresponding target image for placement of the advertisement relative to the video content based on the comparison of the aggregate intrusiveness scores of the first region and the second region.