Patent ID: 8010418

Claim:
A system using social circles, comprising: a data store in a non-transitory computer readable media that stores a social circle listing individuals, the social circle members identified by monitoring individuals that a customer communicates with via the customer's mobile device, the data store further maintaining recommendations and purchase histories associated with the individuals of the social circle; instructions stored in a non-transitory computer media that when executed by a processor promote the processor to: manage the individuals of the social circle, search for businesses and products, and retrieve recommendations and purchase histories from the data store associated with the searched businesses and products; a global positioning system to track the physical location of mobile devices of the customer and at least some of the individuals of the customer's social circle; and the processor further configured to: retrieve the physical location of at least one member of the social circle; and provide the physical location of the at least one member of the social circle to the customer related to the search for businesses and products.