Patent ID: 8217777

Claim:
A vehicle environmental service system comprising: an in-vehicle information terminal mounted in a vehicle; a center server provided in a center; a provider terminal managed by an affiliated service provider providing various services to users; a point calculating unit included in the in-vehicle information terminal and provided for determining whether safety driving and ecological driving is being performed with respect to each of the users based on a prescribed criterion and calculating a number of points to be awarded based on the result of the determination, wherein the awarded points may be redeemed to obtain a service at a lower cost than usual or with a greater added value than usual; a database included in the center server and provided for managing a total number of points obtained by accumulating the number of points to be awarded with respect to each of the users; a service providing unit included in the provider terminal and provided for providing a prescribed service in exchange for a prescribed number of the points in the database; an advertisement generating unit included in the provider terminal and provided for generating advertisement information of the affiliated service provider; and a unit enabling the in-vehicle information terminal to receive the advertisement information from the provider terminal directly or through the center server, wherein a point calculation method in the point calculating unit is varied in accordance with the external environment of the vehicle by relaxing the prescribed criteria in a case where the external environment is relatively disadvantageous to the eco-driving or the safety driving compared with a case where external environment is relatively advantageous to the eco-driving or the safety driving, or by awarding more points when the prescribed criterion is being fulfilled.