Patent ID: 7099849

Claim:
A media rights licensing apparatus, comprising: a rights owner application stored in computer readable memory and configured to execute on a computer configured to receive pricing rules, payment rules, and a license request template defined by a rights owner; a repository database stored in computer readable memory and coupled to the rights owner application, wherein the repository is configured to store the pricing rules and license request templates defined by the rights owner; and a rights exchange application stored in computer readable memory and coupled to the repository database, the rights exchange application configured to: receive a licensing request manually provided by a potential human licensee related to a first media property; conduct a licensing transaction of at least a first right associated with the first media property by determining rights available for the first media property by searching the repository database; cause a first license template defined by the rights owner to be visually presented to the potential human licensee; receive first license template entries manually provided by the potential licensee; transmit in real-time the first license template entries to be visually presented to the rights owner; receive from the rights owner approval of a license for the first right, and to transmit the approval to the potential licensee.