Patent ID: 8274462

Claim:
A method of driving an electro-optical device including a pixel that has an electro-optical element of which light transmittance changes in response to an applied voltage, and response time, for which the light transmittance changes to a predetermined value after the voltage is applied, changes in response to the temperature, comprising: Providing a predetermined number of sub-fields having the same length in one frame, and supplying either an on-voltage indicating light-on or an off-voltage indicating light-off to the pixel in each of the predetermined number of the sub-fields in response to the grayscale to be displayed; controlling of the length of one sub-field so that the ratio of the response time to the length of the one sub-field is constant in response to the temperature of the pixel; and controlling, based on the measured temperature, when a residual period is defined as a period in which the predetermined number of the sub-fields are removed from one frame, the intensity of the light incident on the pixel in compensation for the length of the residual period that changes due to the temperature of the pixel so that the grayscale to be displayed is constant.