Patent ID: 7523087

Claim:
A computer-implemented method for facilitating the comparison of different ad landing pages associated with an advertiser, the computer-implemented method comprising: a) for an ad to be served, automatically selecting, using a computer system including at least one processor and at least one storage device, one of a plurality of candidate ad landing pages associated with the advertiser; b) automatically assembling, using the computer system, the ad to include a link to the selected ad landing page; c) serving, using the computer system, the assembled ad; and d) tracking, using the computer system, a performance of the ad in combination with the automatically selected ad landing page, such that, for the ad, a performance for each of the plurality of candidate landing pages, linked from the ad when serving the ad, is separately tracked, wherein the performance of the ad in combination with the automatically selected ad landing page tracked is at least one of conversion per impression performance, conversion per selection performance, sales per ad selection, sales per ad impression, earnings per ad selection, and earnings per ad impression.