Patent ID: 8012557

Claim:
A label assembly suitable for use in forming a lasting, yet removable, image on an article, said label assembly comprising: (a) an image forming laminate for forming an image on the article, said image forming laminate comprising an ink layer, an image support and a protective layer, said image support comprising adhesive means for bonding directly to the article and having a first surface adapted to face towards the article and a second surface adapted to face away from the article, said ink layer being bonded to said second surface of said image support, said protective layer being bonded to said ink layer opposite said image support; and (b) an image removing laminate for removing said image from the article, said image removing laminate comprising a remover layer and a remover support, said remover layer being bonded to said remover support, said remover layer, upon being activated by at least one of heat and light, comprising adhesive means for bonding to said ink layer of said image forming laminate through said protective layer of said image forming laminate; (c) wherein the image forming laminate and the image removing laminate are constituted such that, upon bonding of said image removing laminate to said ink layer, the bonding between said image removing laminate and said ink layer is stronger than the bonding between said ink layer and the article.