Patent ID: 8842977

Claim:
A non-transitory storage medium comprising: audio-visual (AV) data; and metadata for conducting a title scene search of the AV data by scene, the scene being a unit of content in a playlist, the playlist being a reproducing unit of the AV data, wherein: the metadata comprises search keyword information regarding at least one search keyword and entry points that specify a start point of each scene, the search keyword information comprises at least one of a scene type element, a character element, an actor element, and a search keyword element arbitrarily defined by an author, the scene type element, the character element, the actor element and the author-defined search keyword element comprise a sub-element having a corresponding search keyword value, and the storage medium is configured such that when a user searches for contents using the search keyword information, scenes corresponding to the search results are sequentially reproduced using entry points of the scenes without a user input occurring after the user submits a command to execute the search.