Patent ID: 8548866

Claim:
A system comprising: one or more hardware processors; a communication module configured to use the one or more hardware processors to: request supplemental trust information (STI) , from over a network, from a third party trust provider communicatively coupled to the communication module, the request includes a first predetermined criterion from an item listing that describes a particular item that is being offered for sale on a network-based marketplace, the STI includes history information for the particular item that is generated by the third party trust provider that uses a second predetermined criterion that is applied to the particular item; and a processing module configured to: store at least a portion of the STI in the item listing; identify a misrepresentation of the item in the item listing by determining a mismatch between at least one predetermined data field of the item listing and a corresponding data field of the at least a portion of the STI; and present, over the network, an interface that includes at least a portion of the STI stored in the item listing including the identified misrepresentation, the presentation is responsive to a request to display the STI.