Patent ID: 8121651

Claim:
Method for displaying personalized content on personal cellular telecommunications devices, the method comprising the steps of: transmitting a universal Level 0 interactive display message to a plurality of subscribers including first and second subscribers, said universal Level 0 interactive display message including a content precursor for display on personal cellular telecommunications devices of said subscribers and having at least one response mechanism for requesting additional information associated with the content precursor of said universal Level 0 interactive display message; on the first subscriber invoking a response mechanism of the universal Level 0 interactive display message, displaying a first personalized Level 1 interactive display message on his personal cellular telecommunications device, the content of said first personalized Level 1 interactive display message being selected based on a first value of a first personalization parameter in a subscriber personalization profile associated with said first subscriber; and on the second subscriber invoking a response mechanism of the universal Level 0 interactive display message, displaying a second personalized Level 1 interactive display message on his personal cellular telecommunications device, the content of said second personalized Level 1 interactive display message being selected based on a second value of the first personalization parameter in a subscriber personalization profile associated with said second subscriber, said second value of the first personalization parameter being different from said first value of the first personalization parameter, and said second personalized Level 1 interactive display message being different from the first personalized Level 1 interactive display message.