Patent ID: 6988277

Claim:
A system for alternative presentation of advertising comprising: a. a file (FILE); said file including a block including content and advertising segregated from each other (PROTECTED — BLOCK), and a block including said content, and said advertising embedded in said content (UNPROTECTED — BLOCK); said file being amenable for play on any playback means; and b. a special playback means for: i. separating said advertising from said content in said PROTECTED BLOCK, playing back said content, and making an alternative presentation of said advertising, providing a user desires it and is authorized, and said playback means includes a means for alternative presentation of said advertising; and ii. otherwise, playing back said UNPROTECTED — BLOCK; and c. a means for distributing said FILE to said special playback means; whereby when a user plays said FILE, said content is played and said advertising is presented in an alternative format, providing said user is authorized and said special playback means includes a means for alternative presentation of said advertising; otherwise, said content with embedded advertising is played.