Patent ID: 7970663

Claim:
A method, comprising: using a computer for registering a character associated with a first user, said registering using registration information; based on said registration information, using the computer for providing access to information indicative of the character on a website, which information represents said character, said character having plural initial attributes based on said registration information, each of said initial attributes can be changed by the first user through interaction with the character on the website to form a personalized version of the character that has plural different attributes than said initial attributes; calculating an estimated market value for the character based upon previous completed transfers of similar characters with said plural different attributes and a projected popularity of the character in consideration of said plural different attributes and a class and type of the character; providing the estimated market value of the character to the first user; using said website, transferring the personalized version of the character including its plural different attributes, from the first user to a second user according to its estimated market value; and subsequent to said transferring, granting the first user continued access to said website but preventing said first user from controlling said character after said transferring to said second user.