Patent ID: 7650623

Claim:
A method configured for facilitating an interactive multimedia experiences, comprising: at least one data processing device accessing, from memory coupled to said at least one data processing device, instructions causing said at least one data processing device to access a system-readable specification defining a multimedia experience configured for audience interaction; and said at least one data processing device accessing, from said memory, instructions causing said at least one data processing device to perform the multimedia experience in accordance with information comprised by the system-readable specification, wherein said information comprised by the system-readable specification includes information for enabling facilitation of audience response tracking, experience navigation and feedback of audience responses, wherein said information of the system-readable specification includes a plurality of experience segments that jointly define the multimedia experience, wherein each one of said display elements specifies at least one display element thereof, wherein said at least one display element has a multimedia asset associated therewith, and wherein each one of said experience segments is configured in accordance with a specification format associating a multimedia asset with each display element thereof via a respective display element attribute.