Patent ID: 8213916

Claim:
A system, comprising: a receiver configured to receive a picture captured via an optical input of a mobile device; an area selection module configured to receive a selection of an area of the picture via a touch screen input on the mobile device; an item identification module configured to identify an item in the selected area of the picture and to tag the picture with an identification of the item; and a merchant offer module configured to generate an offer related to the identified item; wherein the item identification module comprises: a scene deconstructor module configured to deconstruct a scene in the picture into a plurality of areas; a user tag module configured to receive a user input tag to help identify the item in the selected area of the picture; and an image-recognition module configured to identify the item in the selected area based on the user input tag and a comparison of an image of the item from a library of item images, and to label the image of the identified item in the selected area of the picture.