Patent ID: 8694368

Claim:
A method comprising: grouping, by a computer processor for analyzing transactions between merchants and cardmembers, a merchant by industry in a merchant industry group; grouping, by the computer processor, a cardmember by industry in a cardmember industry group, wherein the cardmember is a business organization; and analyzing, by the computer processor, transaction data from a transaction between at least one merchant in said merchant industry group and at least one cardmember in said cardmember industry group, wherein the analyzing comprises determining an aggregate transaction value over a period of time between the merchant and the cardmember, wherein the analyzing further comprises filtering by cardmember account tenure and by merchant account tenure, wherein cardmember account tenure comprises a period of time during which the cardmember has held open a cardmember transaction account, and wherein merchant account tenure comprises a period of time during which the merchant has held open a merchant transaction account, developing, by the computer processor, an industry strategy based upon the analysis; and targeting, by the computer processor, a first advertisement to said merchant and a second advertisement to said cardmember.