Patent ID: 8923714

Claim:
An image forming apparatus comprising: a setting unit configured to set a target color material saving value; a reduction unit configured to process color material data of a first page of a print job formed of a plurality of pages to reduce the color material to be consumed in the first page using the set target color material saving value; and a comparison unit configured to compare an amount of the color material reduced by reduction processing by the reduction unit with an amount of the color material obtained from the target color material saving value set by the setting unit, the setting unit further configured to set a target color material saving value of a second page of the print job based on the amount of the color material reduced by the reduction processing by the reduction unit and the amount of the color material obtained from the target color material saving value set by the setting unit if, as a result of the comparison by the comparison unit, the amount of the color material reduced by the reduction processing by the reduction unit is less than the amount of the color material obtained from the target color material saving value set by the setting unit.