Patent ID: 7636792

Claim:
A method for delivering content to a mobile device, comprising the steps of: receiving, by a first server computer, a first request for content from the mobile device; responsive to the first request for content, sending, by the first server computer, an address to the mobile device of the requested content, the requested content stored in a reference format in a storage device accessible to one or more server computers at the address; receiving, by a second server computer, a second request for content from the mobile device subsequent to the first request for content, the second request for content received from the mobile device being different from the first request for content received from the mobile device, the second request for content specifying the address of the requested content sent to the mobile device responsive to the first request and a type of the mobile device; responsive only to the second request, fetching, by the second server computer, the requested content as stored in the reference format from the address of the requested content in the second request; determining, by the second server computer, one or more environmental characteristics applicable to delivery of the fetched content to the mobile device from the reference format in one or more formats suitable to the mobile device; and converting, by the second server computer, the fetched content from the reference format to a format suitable to the mobile device based on the one or more environmental characteristics applicable to delivery of the fetched content to the mobile device, and delivering the converted content to the mobile device.