Patent ID: 8671426

Claim:
A method of displaying content portal advertisements and programming advertisements in an Internet video environment, the method comprising: (a) providing a content portal to a plurality of Internet users, the content portal for use by a user in navigating Internet-based video programming; (b) storing a content portal advertisement queue, the content portal advertisement queue containing an ordered list of content portal advertisements for display on the content portal; (c) storing a plurality of programming advertisements to be displayed during the Internet-based video programming; (d) linking each programming advertisement with at least one content portal advertisement to form a plurality of content portal-programming advertisement combinations; (e) when the content portal is invoked immediately subsequent or concurrent to a displayed programming advertisement, displaying the content portal advertisement that is highest in the content portal advertisement queue and which is also contained in the content portal-programming advertisement combination corresponding to the displayed programming advertisement; and (f) reordering the content portal advertisement queue by placing the displayed content portal advertisement at the bottom of the content portal advertisement queue.