Patent ID: 7466292

Claim:
A plasma display apparatus, which represents the luminance of one frame in accordance with a combination of sub-frames having respective predetermined luminance levels, comprising: a data converter converting input video data into output data in which ON/OFF states of the sub-frames are specified, the data converter having a conversion characteristic in which a rate of increase of luminance of said output data, in a first gray scale area of said input video data, differs from a rate of increase of said luminance of said output data in a second gray scale area, whose luminance is higher than said first gray scale area, wherein luminance of the one frame is displayed according to a combination of sub-frames including a sub-frame for minimum gray scale level in the first gray scale area, and the luminance of the one frame is displayed according to a combination of sub-frames excluding the sub-frame for minimum gray scale level in the second gray scale area.