Patent ID: 8601095

Claim:
A computer-implemented method of identifying third party content, comprising: under control of one or more computer systems configured with executable instructions, receiving at least one feedback submission form relating to an electronic advertisement that is hidden from a primary content provider, the electronic advertisement provided by a third party content provider, the at least one feedback submission form including at least one piece of identifying information associated with at least one of a user or a user device exposed to the electronic advertisement; identifying a source of a problem being reported with the at least one feedback submission form based at least in part on the at least one piece of identifying information; determining whether the received at least one feedback submission form relating to the electronic advertisement satisfy at least one criterion, the at least one criterion being a specified rule; if the received at least one feedback submission form relating to the electronic advertisement satisfies the at least one criterion, analyzing the identifying information and related session information to determine common factors between the identifying information and the related session information that are indicative of at least one of the electronic advertisement or the third party content provider; and providing the determined common factors to at least one entity able to initiate an action with respect to at least one of the electronic advertisement or the third party provider based at least in part upon the determined common factors.