Patent ID: 8775252

Claim:
An electronic media system to present advertising media to an audience, the system comprising an electronically controlled display, a video camera for surveillance of the display audience and a computer programmed to: present advertising media, including simultaneously projecting multiple advertising images or video on the display; survey the audience; use body or face analysis of the audience to detect one or more viewers in the audience who are paying attention to the display; for one or more viewers and in real time, perform analysis of head orientation or eye gaze, or both, and then identify which one of the multiple advertising images or video that the one or more viewers are paying attention to; and based on the analysis and in real time, adjust the presentation of advertising media to help retain the attention of the one or more viewers by projecting additional advertising about the product or service being advertised in the one of the multiple advertising images or video that the one or more viewers are paying attention to.