Patent ID: 7304696

Claim:
An image display apparatus comprising: a display panel having pixels arranged in a matrix form and displaying images by reflecting external light from the front side or by having illumination light from the back side transmit therethrough; and a flat-type back light arranged at the back of the display panel and radiating the illumination light, wherein, each pixel is divided on a flat surface into a reflection area for reflecting the external light incident from the front side of the display panel to display an image and a transmission area for transmitting the illumination light incident from the back side of the display panel to display an image, the transmission area being positioned within a perimeter of the reflection area along the flat surface; the back light is a flat type with a substrate on which are formed layers consisting of a bottom electrodes, a top electrode, and a luminescent layer sandwiched inbetween the top and bottom electrodes, the back light radiating the illumination light generated from the luminescent layer toward the transmission area of each pixel when voltage is applied between the electrodes, and the top electrode having a shape that matches and is aligned with the shape of the transmission area.