Patent ID: 8762197

Claim:
A method for social enablement of mobile casual games enabling mobile users to connect within and outside games with other mobile users, brands, game developers, and others online, on mobile devices, and in social networks using a social enablement platform (SEP) recorded on computer-readable medium and capable of execution by a computer executable by a computer and rendered on the display of the computer comprising the steps of: providing SEP for brands, location based services providers (LBS), game developers, and gamers; using a social engagement platform software development kit (SEP SDK) consisting of computer software code embedded into a software code of the game, connecting existing and future games of game developer to the SEP using SEP SDK; registering with SEP; exchanging game points into SEP points using a points conversion engine in SEP (PCE); allowing a gamer to exchange SEP points accrued into the purchase of games sponsored by the game developer; exchanging SEP points accrued into redemption of rewards and promotions by brands that have high affinity to the gamer's profile as determined by an offer recommendation engine in SEP (ORE); exchanging SEP points accrued into redemption of rewards and promotions by LBS that have high affinity to the gamer's profile as determined by ORE; staking SEP points to participate in a challenge and gain additional SEP points from the challenge if the gamer wins that challenge; staking SEP points into a challenge; and starting a challenge by inviting friends in SEP and other social networks to stake their SEP points on the challenge, where in, the winner of the challenge gains all the SEP points staked by the participants of the challenge; and distributing rewards, coupons, and previews from a web site or a software application.