Patent ID: 7716088

Claim:
A method for specifying an interaction context for a web site, the method comprising: in a computer system, providing to a user an indication of interaction contexts, each interaction context associated with information relating to the user interacting with the web site, wherein at least some of the information relates to an item selected for purchase by the user and wherein interactions between the user and the web site may be associated with more than one of the interaction contexts such that the interaction contexts are utilized in the completion of a transaction between the user and the web site, and wherein each of the interaction contexts is selectable by the user as a current interaction context and that the interactions are applied to the current interaction context upon the selection of the current interaction context; receiving an indication that the user has selected one of the interaction contexts; and providing to the user an indication of the interaction contexts and the selected interaction context, the selected interaction context being identified as the currently selected interaction context, wherein the interactions between the user and the web site are associated with the selected interaction context, wherein at least one interaction associated with the selected interaction context includes initiating a purchase of the item selected for purchase by the user without having to associate the information relating to the item with another interaction context.