Patent ID: 8549103

Claim:
A method comprising: using one or more computers, obtaining a first set of information comprising: panel-based audience-related measurement information from each of multiple panel-based information-providing entities; and census-based audience-related measurement information from each of one or more census-based information-providing entities; using one or more computers, storing the first set of information in a database; and using one or more computers, facilitating providing the first set of information to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications; using one or more computers, constructing an open standard derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; using one or more computers, constructing an open mechanism for delivering hybrid estimations derived from manipulating, aggregating, integrating, combining, or reorganizing the first set of information obtained from each of the multiple panel-based and census-based information-providing entities; and using one or more computers, facilitating providing the open standard and open mechanism to each of at least some of the multiple panel-based information-providing entities and each of at least one of the one or more census-based information-providing entities, for use in connection with advertising or advertising-related applications.