Patent ID: 8380582

Claim:
A computer-implemented method comprising: receiving, by one or more computer systems, a bid to integrate an annotation into particular content, at a particular location within the particular content, the particular content being provided by a content publisher on a web page, the bid including information about how the annotation is to be integrated with the particular content, and price information; storing, by the one or more computer systems, the bid; receiving, from a device, a request to view the particular content; in response to the request to view the particular content, receiving, by the one or more computer systems, the annotation with instructions for integrating the annotation with the particular content; integrating, by the one or more computer systems, the annotation into the particular content at the particular location within the content; providing in response to the request to view the particular content, the particular content with the annotation integrated into the particular content at the particular location to the device; and charging the price to an entity associated with the bid.