Patent ID: 8862664

Claim:
A computerized method for using a digital image in a social networking system comprising: receiving, at a processing circuit, a request to log into a user profile of the social networking system; receiving, at the processing circuit, a digital image of a physical entity; associating the digital image with the user profile; performing, by the processing circuit, image recognition on the digital image to identify the physical entity; retrieving, from a memory, the name of the physical entity and an indication of a website associated with the physical entity; providing entity data over a network, wherein the entity data is configured to cause a graphical user interface to be displayed by an electronic display, the graphical user interface comprising the name of the physical entity, the indication of a website associated with the physical entity, and one or more inputs configured to receive a rating for the website associated with the physical entity; receiving, at the processing circuit, the rating for the website associated with the physical entity, the rating being associated with the user profile; and providing an indication of the rating for the website to an electronic device based on whether the electronic device is logged into a user account socially connected to the user account associated with the rating.