Patent ID: 8505753

Claim:
An endcap display apparatus for abutment with an end of a retail shelving unit, the apparatus comprising: a lower support platform having a rear face to abut with an end of a shelving unit and provide an endcap for the shelving unit; a rigid internal frame extending upward from the lower support platform, the rigid internal frame including a plurality of vertical and horizontal frame members; and a first set of flexible external sheathing members toollessly mounted to the rigid internal frame so that the first set of flexible external sheathing members substantially conceal the rigid internal frame and provide one or more product display windows or product display surfaces to receive a plurality of products; wherein each of the first set of flexible external sheathing members is bendable, each of the first set of flexible external sheathing members includes at least one toolless mounting connector to releasably engage the first set of flexible external sheathing members to a corresponding one of the vertical and horizontal frame members, the first set of flexible sheathing members includes at least one single piece panel folded to substantially conceal at least two sides of a first linear member of the rigid internal frame, and the at least one single piece panel having its corresponding toolless mounting connector positioned at a vertex thereof.