Patent ID: 7315317

Claim:
A printer comprising: a supply unit storing therein a long recording medium; an image recording unit capable of recording a color image on the recording medium; a cutting unit disposed between the supply unit and the image recording unit and capable of cutting the recording medium; a conveyance mechanism capable of conveying the recording medium in a first direction from the supply unit toward the image recording unit and in a second direction reverse to the first direction, with opposing the recording medium to the image recording unit; a conveyance controller that controls the conveyance mechanism to convey the recording medium in the first direction until a leading edge of the recording medium reaches a position distant in the first direction from the image recording unit, and then convey the recording medium in the second direction; an image recording controller that controls the image recording unit to record a plurality of frames of color images on the recording medium being conveyed in the second direction by the conveyance mechanism; and a cutting controller that controls the cutting unit to cut the recording medium being conveyed in the second direction by the conveyance mechanism while the image recording unit is recording the plurality of frames of color images on the recording medium.