Patent ID: 8751293

Claim:
A system for presenting contextual advertising to a user of a vehicle, comprising: a computing device onboard the vehicle; a profiler module executed within the onboard computing device, the profiler module configured to receive a travel path of the vehicle and to aggregate vehicle event data from a plurality of vehicle-based event sources, and further configured to develop user profile data by inferring a plurality of behaviors of the user from the vehicle event data, and to store the behaviors in a behavior store external to the vehicle; a communication agent executed within the onboard computing device and configured to transmit the user profile data, via a communications network, to an advertising service executed on an advertising server and to retrieve an advertisement from the advertising server, the advertisement being selected based on the travel path together with the behaviors of the user stored in the behavior store; and an interface module executed within the onboard computing device and configured to present the advertisement via a display or speaker in the vehicle.