Patent ID: 8670183

Claim:
One or more computer-storage media devices storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method for a head-mounted display (HMD) device to augment an HMD wearer's view of a real-world advertisement, the method comprising: identifying the real-world advertisement within the HMD wearer's field of view; determining how to augment the HMD wearer's view of the real-world advertisement to provide a personalized view of the real-world advertisement based on both content of the real-world advertisement and user profile information for the HMD wearer; and causing the HMD device to provide an augmented view of the real-world advertisement that is personalized to the HMD wearer based on both the content of the advertisement and the user profile information for the HMD wearer.