Patent ID: 8146126

Claim:
A method for use in providing information to users of a broadcast network, comprising the steps of: providing a targeted asset system in connection with said broadcast network, wherein assets are targeted to said users of said broadcast network by matching target parameters of an asset to classification parameters of said users; providing a network bridging system of one or more processors in communication with a broadcast network structure separate from a user equipment device, and in communication with a data network structure at a remote location separate from said broadcast network structure and said user equipment device, for receiving information from said user equipment device via first pathway connecting said user equipment device and said broadcast network structure, and for outputting information to a data network terminal, such as a computer or data enabled mobile device, via a second pathway interconnecting said data network structure and said data network terminal such as a computer or data enabled mobile device; receiving, at said network bridging system via said first pathway, from a user equipment device of said broadcast network, request information regarding an indication of interest specific to a broadcast network user, said indication being associated with an input entered by said network user in connection with delivery of first broadcast content to said network user via said user equipment device; receiving, at said network bridging system, information identifying said user's preferences for receiving follow-on information from content providers, said preferences including one or more preferred communication modes for receiving said follow-on information and data network address information pertaining to said data network terminal, and storing said user's preferences in a preference data structure where the user's preferences are indexed in relation to information contained in said input entered by said network user such that said preference can be accessed in response to said input entered by said network user; using a data structure for making an association of said request information to a first information provider; and based on said association, and free from interruption of said delivery of said first broadcast content to said network user, providing information of said first information provider from said remote location to said broadcast network user via said one or more preferred communication modes and via said second pathway connecting said data network structure and said data network terminal.