Patent ID: 7860995

Claim:
A method of transmitting audio content over a communication network, comprising: generating a predetermined audio content in a format capable of being transmitted to one or more members of the communication network; receiving a request for the predetermined audio content from the one or more members interested in receiving the audio content; embedding one or more advertisements into the predetermined audio content selected according to one or more details describing each of the one or more members; and transmitting to each of the one or more members the predetermined audio content embedded with the one or more advertisements selected specifically for each of the one or more members over the communication network wherein each advertisement is to be processed by a saving of state information for the transmitted audio content thereby allowing a continued playback of the audio content at a subsequent time period, establishing an interactive session associated with the one or more advertisements capable of receiving input and providing additional information and capable of performing a commercial transaction and restoring the state information for the transmitted audio content and the continued playback of the audio content when the interactive session associated with the one or more advertisements has been completed.