Patent ID: 8385530

Claim:
A system for providing directory assistance, said system comprising: a communication interface configured to receive a plurality of incoming communications from at least one requester, said communications including requests for a contact information; and said communication interface further configured to arrange, for each of said requests, a contact information, responsive to said requests for a contact information, to be delivered to said requesters, wherein said contact information includes a geographic location information; and a database configured to store a plurality of advertising prompts, each having an associated selection criteria related to information contained in listings of contact information from which said contact information, responsive to said requests for a contact information is derived; and an advertising module configured to arrange for the delivery of at least one advertising prompt to said requester for at least a some of said requests for a contact information, wherein said advertising prompt includes a second contact information other than said requested contact information, said second contact information being from an industry other than the industry associated with said requested contact information, wherein said advertising prompt, including a second contact information other than said requested contact information, is for a business that is in geographic proximity to said requested contact information.