Patent ID: 7949562

Claim:
A computerized method for optimizing the selection and delivery of one or more advertisements, the method comprising: electronically retrieving, from an advertisement data store, one or more advertisements organized according to one or more advertisement campaigns; electronically retrieving, from an analytics data store, advertiser specified constraints and target values associated with the one or more advertisements retrieved, wherein the advertiser specified constraints and target values comprise one or more advertiser specified funnel values; electronically generating by a processing device a forecast for the performance of the one or more advertisements retrieved; electronically generating by the processing device an original media plan for the one or more retrieved advertisements according to the constraints, the targets and the forecast, the generating of the media plan including identification of optimal execution parameters based on the specified constraints and target values, the execution parameters define instructions for selection of scenarios for advertisement placement consistent with at least one financial constraint associated with a budget; electronically selecting the original media plan; electronically monitoring one or more channels to identify a trend in search requests for one or more keywords from users; electronically determining by the processing device if a deviation from the trend in search requests for one or more keywords from users exists; electronically selecting a new media plan when a deviation from the trend in search requests for one or more keywords exists; and electronically executing the new media plan, including distributing the one or more advertisements according to execution parameters of the new media plan, the execution parameters having been modified based on the trend in search requests for one or more keywords.