Patent ID: 8190907

Claim:
A method for operating a consumer electronic device, comprising: uniquely identifying a user of the device using a metric that is contingent upon the user using the device for its intended purpose without having to perform a separate step, function, or operation for the express purpose of identifying the user, wherein uniquely identifying the user includes using a biometric sensor to provide the metric by generating a digital identifier associated with a user biometric, wherein using the biometric sensor includes sensing a user biometric with the biometric sensor during normal operation of the device; and providing context sensitive content to the device, wherein the context sensitive content depends on the user's identity, wherein providing the context sensitive content includes pushing the context sensitive content to the user based on the user's patterns of use of the device without requiring the user's personal information, wherein the context sensitive content is presented during a broadcast on a display associated with the device, the context sensitive content being generated and delivered separately from content associated with the broadcast.