Patent ID: 7509124

Claim:
A method of providing a multimedia information service over a wireless communications network, the method comprising: receiving an information service request from at least one of a plurality of subscriber mobile devices associated with a subscription to the information service; determining a network access point address currently associated with the at least one of the plurality of subscriber mobile devices based on the information service request; determining network conditions at the determined network access point address; identifying a subscriber subgroup associated with the at least one of the plurality of subscriber mobile devices responsive to receiving the information service request; determining content associated with the information service based on the identified subscriber subgroup; formatting the content associated with the information service based on the determined network conditions to provide subscriber content configured to be used by the plurality of subscriber mobile devices including subscriber subgroup content configured to be decoded by ones of the plurality of subscriber mobile devices associated with the subscriber subgroup; and broadcasting the subscriber content from a transmitter at the determined network access point address to the at least one of the plurality of subscriber mobile devices over the wireless communications network.