Patent ID: 7168472

Claim:
In an automatic labeling machine used to apply labels to produce, wherein a label applicator having a plurality of bellows carried on a rotary applicator head is utilized to transfer individual labels from a label carrier strip, onto the tip of a single bellows, and thereafter onto individual items of produce, the improvement comprising: a plurality of plastic labels carried by said carrier strip, wherein each of said plastic labels has a plastic substrate, a laser reactive film carried by a first surface of each plastic label substrate and wherein each of said plastic labels has an adhesive layer carried by a second surface of each plastic label substrate, sensing means for sensing at least one variable characteristic of each of said individual items of produce, laser coding means operating in response to said sensing means for producing a variable human or machine readable code representative of said variable characteristic on each individual label prior to application of said individual label to the particular item of produce for which the variable characteristic was sensed, wherein said laser coding means includes a laser output beam that is directed at said individual label after said label has been transferred onto the tip of a bellows, and wherein said laser output beam passes through said adhesive layer of each label, and passes through said plastic substrate of each label, and reacts with said reactive film carried by said first surface of said plastic substrate to produce said variable code on said first surface of each of said plastic labels.