Patent ID: 8095482

Claim:
A method comprising: receiving a request over a network from a user, the request including context information; identifying a response to the request is to be utilized to learn whether a first interface component included in a first plurality of interface components is an optimal choice for a first decision, the response including an interface, the interface including the optimal choice, the identifying the response to the request is to be utilized is based on the context information; and communicating the response over the network to the user, the context information is utilized to identify placement information, the placement information specifies a first plurality of decisions that includes the first decision, the first plurality of decisions are respectively utilized to identify a second plurality of interface components to be stored in the interface, the second plurality of interface components includes the first plurality of interface components, the identifying further comprising generating a ratio based on a first impression count that measures a level of exposure of a third plurality of interface components that have been previously included in a plurality of responses that have been communicated responsive to receiving a first plurality of requests that include the context information.