Patent ID: 7730405

Claim:
A method to present content to a user, the method comprising: receiving a search request originating from the user; extracting video search results based on the search request, the video search results being extracted from a database having metadata associated with web content, the video search results comprising a plurality of search result video objects; identifying one or more advertisements to be presented as video objects to the user based on the search request; responsive to the search request, simultaneously playing a first video object and a second video object from the plurality of search result video objects; detecting a selection from the user of the first video object of the playing video objects by detecting a pointer positioned over the first video object from the plurality of search results video objects; responsive to the detecting the selection, automatically pausing the second video object of the playing video object not selected to become a still image object and providing the first video object in preview mode by commencing playing of the first video object in a higher resolution mode; detecting deselection from the user of the first video object; and responsible to the deselection, automatically simultaneously playing the first video object and the second video object in lower resolution mode.