Patent ID: 8560336

Claim:
A computerized method for tracking, monitoring, and analyzing message data to increase compliance with personalized diet and exercise plans, comprising a server executing programming instructions for: a) storing profile data at said server for a plurality of users, said profile data comprising contact information for said users and dietary and exercise preference data for said users; b) storing message content at said server comprising a plurality of messages for communicating with said users; c) storing display characteristics data at said server comprising display characteristics for formatting said message content; d) developing diet and exercise plans at said server for each of said plurality of users, said diet and exercise plans consistent with said dietary and exercise preference data for said plurality of users; e) selecting from said message content a plurality of messages for a first group of users selected from said plurality of users, said messages comprising content related to said diet and exercise plans for said first group of users; f) selecting from said display characteristics data a first set of display characteristics for formatting said plurality of messages; g) setting a first time period for using said first set of display characteristics for formatting said plurality of messages; h) transmitting said messages with said set first set of display characteristics to mobile devices for said first group of users using said contact information for said users; i) tracking responses at said server to said messages from said first group of users; j) selecting from said message content a plurality of messages for a second group of users selected from said plurality of users, said messages comprising content related to said diet and exercise plans for said second group of users; k) selecting from said display characteristics data a second set of display characteristics for formatting said plurality of messages; l) setting a second time period for using said second set of display characteristics for formatting said plurality of messages; m) transmitting said messages with said second set of display characteristics to mobile devices for said second group of users using said contact information for said users; n) tracking responses at said server to said messages from said second group of users; o) after said first time period, calculating a first set of compliance data for messages with said first set of display characteristics based on responses from said first group of users; p) after said second time period, calculating a second set of compliance data for messages with said second set of display characteristics based on responses from said second group of users; q) comparing said first set of compliance data and said second set of compliance data to determine which message and associated display characteristics results in a greater level of compliance.