Patent ID: 7351003

Claim:
A vehicle barrier advertisement system comprising: a vehicle barrier comprising a generally horizontal planar lower face member and a spaced-apart top portion at a predetermined height from said horizontal planar lower face member; at least one side of said vehicle barrier further comprising: a vertical portion extending from a distal end of said horizontal planar lower face member a predetermined height, said top portion having a width dimension less than that of said planar lower face such that a side of said top portion is in an angularly aligned relationship to a top of said vertical portion; a pair of opposed grooves extending substantially along the length of the vehicle barrier side, one of said grooves being located near said vertical portion extended height and the opposed groove being located near an edge of said top portion, wherein said pair of opposed grooves are sized so as to receive one of two or more advertisement indicia sheets or one advertisement indicia sheet with an underlying spacer sheet; an inwardly directed L-shaped portion forming a triangular-shaped cavity underlying said advertisement sheet indicia sheet when said advertisement indicia sheet is installed, said L-shaped portion extending a length of said vehicle barrier side, wherein a vertical leg of the L-shaped portion ends near said top portion of the vehicle barrier and a horizontal leg of the L-shaped portion commences near said top of the vertical portion and said vertical leg of said L-shaped portion further extending downwardly to said horizontal planar lower face member; a main support truss member extending vertically from proximately a mid-line of said horizontal planar lower face member to said spaced-apart top portion with adjacent first and second cavities being formed on respective sides of said main support truss member; and means for illuminating said advertisement indicia sheet and/or said advertisement indicia presented on said sheet.