Patent ID: 8078493

Claim:
A method of displaying an ad on a video replay system, the method comprising: obtaining a first ad; displaying, on a display of the video replay system, user selected program content stored at a storage medium of the video replay system; while the user selected program content is being displayed on the display of the video replay system, entering a pause mode in response to a user action that comprises pressing a pause key; upon entering the pause mode, the video replay system starting a timer and subsequently using the timer to determine whether a time delay greater than zero seconds has elapsed; after starting the timer but prior to the video replay system determining that the time delay has elapsed, continuing to display the user selected program content on the display of the video replay system, wherein the user selected program content displayed during the time delay is paused; and after the video replay system determines that the time delay has elapsed, displaying, on the display of the video replay system, the first ad instead of the user selected program content.