Patent ID: 7263507

Claim:
A system for rewarding the loyalty of a cardholder on a dual account transaction card having a magnetic stripe for storing information of a credit account and a non-credit stored value account, comprising: a multi-value card comprising a dual account transaction card for facilitating credit transactions associated with a credit account and further facilitating non-credit transactions associated with a non-credit stored value account, wherein the multi-value card comprises a dual account financial transaction card having a machine-readable storage that provides data to facilitate the credit transactions and the non-credit stored value transactions, wherein further the machine-readable storage consists of a magnetic stripe; wherein the dual account multi-value card is configured to be swiped at one or more point of sale devices to initiate both of credit transactions and stored value transactions using the same dual account transaction card, wherein the cardholder can initiate either a purchase transaction using the credit account or a purchase transaction using the stored value account whereby the cardholder selects between the credit account and the stored value account for the purchase transaction; a computer-implemented loyalty program for calculating a loyalty value based on the credit transactions of the multi-value card, the loyalty value being used to load the non-credit stored value account of the multi-value card; and one or more activation units configured to activate the credit account and the non-credit stored value account; wherein the cardholder application for the dual account transaction card is processed as part of an integrated application process whereby the credit card account and the non-credit stored value account are established in response to a single cardholder application and wherein the credit account and the non-credit stored value account are linked through the loyalty program as of the time the dual account transaction card is issued or activated; and wherein prior to the activation of either the credit account or the non-credit stored value account, the multi-value card contains or is associated with information related to the credit account and the non-credit account.