Patent ID: 6885996

Claim:
A method of managing discounts on a price-per-unit (PPU) of fuel, wherein the discounts are provided to a customer who purchases a plurality of cross-marketed products or services, said method comprising the steps of: awarding a first discount on the PPU of the fuel to the customer in response to a purchase by the customer of a first cross-marketed product or service provided by a first vendor; awarding a second discount on the PPU of the fuel to the customer in response to a purchase by the customer of a second cross-marketed product or service provided by a second vendor; adding by a processor, the first discount to the second discount to determine a total discount on the PPU of the fuel; redeeming the total discount when the customer subsequently purchases fuel by reducing on a fuel dispenser, the posted PPU of the fuel by the amount of the total discount; determining a redeemed discount value by multiplying the total discount on the PPU of the fuel by the number of units of fuel purchased by the customer; allocating to the first vendor, a portion of the redeemed discount value corresponding to the first discount; and allocating to the second vendor, a portion of the redeemed discount value corresponding to the second discount.