Patent ID: 7753218

Claim:
A tilt back merchandise display stand comprising: a rectangular vertical rear panel, a rectangular front panel, said front panel being tilted rearwards towards said rear panel at a top edge therein, two triangular side panels being foldable vertically along a middle vertical fold line therein until said rear panel and said front panel lying juxtaposed to one another, a horizontal fold line located at a generally middle position of said rear panel, said side panels, and said front panel, said display stand being foldable along said horizontal fold line after said side panels having been folded, to a collapsed condition, a brace panel located within said stand, said brace panel having one edge therein mounted to said front panel, said brace panel being pivotable in a cantilever manner to a transverse position within said stand, an elastic cord connected to said brace panel and said rear panel of said display stand, said elastic cord being in an elastic tension when said brace panel is pivoted downwards to lie juxtaposed to said front panel to facilitate folding of said stand to said collapsed condition, a mounting tab formed at a second edge of said brace panel and located opposite to said one edge of said brace panel, a latching slot formed at said rear panel, said mounting tab of said brace panel being engageable with said latching slot for maintaining said brace panel in said transverse position, two spaced open mounting slots formed at an upper edge of said front panel, a plurality of vertical mounting slots formed along two side edges of said front panel, said vertical mounting slots being spaced, and positioned directly opposite to one another in said two side edges, a plurality of separate merchandise display trays removably mountable to said vertical mounting slots of said front panel, said separate merchandise display trays having an identical construction and having two opposite upstanding side walls sloping downwardly and forwardly from a higher rectangular rear wall to a lower front wall and having an L-shaped tab extending rearwardly and upwardly from a top rear corner of said side walls of said merchandise display trays, a selected number of said separate merchandise display trays being removably mountable to said front panel of said display stand by engaging said L-shaped tab on said opposite upstanding side walls with selected vertical mounting slots located on directly opposite positions of said side edges of said front panel of said display stand.