Patent ID: 6892238

Claim:
A computer system having one or more central processing units, one or more memories, and one or more network interfaces connected to one or more networks, the system further comprising: a server process, executed by one or more of the central processing units, the server process receiving one or more requests for one or more Web pages from one or more requesters through one or more of the network interfaces, producing the requested Web pages from one or more of the memories, and further serving each of the Web pages with one or more content elements to the requester, the content elements being segments of the document including associated markup tags on the respective served Web page; a logger process, executed by one or more of the central processing units, the logger process collecting one or more metadata entries contained in each of one or more metadata fields in the requested Web pages in one or more records; a log having the one or more records, each record having one or more requester fields and one or more metadata fields, the requester fields having information about a requester of the Web page and the metadata fields having information about one or more content elements associated with the respective Web page and about one or more objects associated with the one or more content elements; and an aggregation process, executed by one or more of the central processing units, the aggregation process traversing the log and determining, by using the metadata fields, a count for each of a plurality of events, each count indicating a number of times an event has occurred, each event corresponding to a given object from the information in the metadata fields, the aggregation process further determining one or more conversion rates for at least one of the given objects, each conversion rate corresponding to one given object and multiple events corresponding to the one given object, wherein each conversion rate describes a likelihood of one event of the multiple events translating into a second event of the multiple events.