Patent ID: 8010407

Claim:
A computer-implemented method for identifying businesses to solicit for purchase of online advertising from an advertising system, the method comprising: transmitting a digital map for display on a client device of a user, the digital map displaying a first area; receiving at a computer an indication of a user input on the client device to move the area displayed in the digital map from the first area to a second area; generating a list of businesses located in a geographic region associated with the second area of the digital map; determining, for each business included in the list, whether the business is eligible to receive a customized marketing collateral for soliciting the business to advertise online with the advertising system, the customized marketing collateral including one or more images of the business and associated business data; and transmitting the list of businesses to the client device of the user, each business being presented on the digital map by a corresponding marker at a location on the digital map corresponding to an address of the business, and wherein the marker indicates the business' eligibility to receive the marketing collateral.