Patent ID: 8869046

Claim:
A computerized method of rating electronic content, the method comprising: transmitting electronic content to a computing device operated by a first user for presentation via a content player; transmitting to the computing device multiple comments associated with the electronic content, to be offered to the first user for viewing; awarding the first user a first quantity of a first rating currency; awarding the first user a second quantity of a second rating currency; awarding the first user a quantity of a third rating currency in return for payment in legal tender; receiving from the first user: identification of a rating target, wherein the rating target is one of: a discrete first portion of the electronic content; and an existing comment on the electronic content; and a first rating of the rating target, the first rating comprising amounts of one or more of the first rating currency and the second rating currency; and storing the first rating with an association to the rating target; wherein the quantity of the first rating currency is awarded to the first user on a periodic basis; wherein the quantity of the second rating currency is awarded to the first user in return for one or more of: submission of a new comment; submission of a new rating; and parsing of an electronic content item into segments; and wherein a unit of the second rating currency has more value than a unit of the first rating currency.