Patent ID: 8102359

Claim:
A liquid crystal display device including data lines, scanning lines crossing the data lines, and a switching element in vicinity of each intersection of the data lines and the scanning lines, the data lines being connected via the switching elements with pixel electrodes arranged in matrix, the liquid crystal display device comprising: direct-type backlights arranged in parallel with the scanning lines; and a backlight turning-ON drive circuit configured to turn ON the direct-type backlights in order at a predetermined frequency in sync with a scanning signal, the backlight turning-ON drive circuit including a controller configured to control the direct-type backlights to turn ON in order in sync with the scanning signal in such a manner that the direct-type backlights are turned ON discretely over frames being continuous based on a vertical sync signal, and the backlight turning-ON drive being configured to provide different turn ON timings for the direct-type backlights for different frames, regardless of whether displayed images are changed or not.