Patent ID: 8571936

Claim:
A method for dynamic integration and linear presentation of advertising content and media content, the method comprising: receiving, by a server computing device, a request for media content from a remote computing device; combining, by the server computing device, the requested media content and advertising content to provide an interactive advertising unit, wherein the interactive advertising unit comprises: a first content layer including the requested media content and a media player; a second content layer including the advertising content; and an integration module for coordinating interaction between the first and second content layers, wherein the coordinating includes one or more of: managing the spatial presentation of the requested media content and the advertising content; synchronizing the temporal presentation of the requested media content and the advertising content including, including the advertising content in a pop-up window (i) at one or more predetermined intervals or (ii) in response to user input during playback of the media content; and controlling the presentation priority of the requested media content and the advertising content; and transmitting, by the server computing device, the interactive advertising unit for presentation on the remote computing device, wherein the advertising content and the requested media content are presented concurrently.