Patent ID: 8651288

Claim:
A gravity-feed shelf of a merchandise display system, the shelf comprising: a base having a front dispensing end, a rear end, and an arcuate upper surface formed as a plurality of surfaces extending continuously as tangent radii from the front dispensing end to the rear end to define a lane, a first of the plurality of surfaces extends from a point on an inside surface of the front dispensing end to a first point positioned on the arcuate upper surface and has a first curvature defined by a constant first radius R 1 , the first surface curves both upwardly toward the front dispensing end and upwardly toward the rear end, a second of the plurality of surfaces disposed adjacent to the first of the plurality of surfaces extends from the first point to a second point positioned on the arcuate upper surface and has a second curvature defined by a constant second radius R 2 where R 2 does not equal R 1 , a third of the plurality of surfaces disposed adjacent to the second of the plurality of surfaces extends from the second point to a third point positioned on the arcuate surface and has a third curvature defined by a constant third radius R 3 where R 3 does not equal R 2 or R 1 , a fourth of the plurality of surfaces disposed adjacent to the third of the plurality of surfaces extends from the third point to a fourth point positioned on the arcuate surface and has a fourth curvature defined by a constant fourth radius R 4 where R 4 does not equal R 3 , R 2 or R 1 , the lane is dimensioned to accommodate a front to back column of merchandise items; and when a merchandise item is placed at the rear end of the lane, the merchandise item traverses the lane by gravity to the front dispensing end of the lane such that the merchandise item is presented to in a substantially upright and forward facing position.