Patent ID: 7974874

Claim:
In a computing system having access to a third party content database and including a server system configured to receive and analyze electronic communications and route the electronic communications to recipient addresses, a method for enhancing electronic communications with contextually relevant third party content, comprising: the server system identifying a list of keywords determined to be relevant to third party content stored in the third party content database; the server system receiving electronic communications from one or more senders that are addressed to one or more recipient addresses, each electronic communication including text that is initially un-enhanced when received by the server system; the server system analyzing each electronic communication and determining one or more words that match and/or contextually relate to any keywords determined to be relevant to third party content; upon analyzing an electronic communication and finding one or more words that match and/or contextually relate to any keywords determined to be relevant to third party content, the server system identifying initially un-enhanced text in the electronic communication to be changed into a hyperlink that points to a website associated with the third party content; the server system contextually enhancing the electronic communication by changing the initially un-enhanced text in the electronic communication into a hyperlink that points to a website associated with the third party content; the server system routing the electronic communication to one or more recipient addresses.