Patent ID: 8046271

Claim:
A method for customizing a hosted electronic transaction service system, the method comprising the steps of: generating, at a merchant, a strategy, wherein the strategy specifies (a) one or more services for a host of electronic transaction services to perform in relation to an electronic transaction and (b) one or more actions, selected from an action library, for the host to perform during the performance of at least one service of the one or more services; transmitting the strategy from the merchant to the host of the electronic transaction services; and transmitting, from the merchant, to the host of the electronic transaction services, transaction information associated with an electronic transaction, wherein the electronic transaction is serviced according to the strategy and based on the transaction information and the one or actions are performed during performance of the at least one service; wherein the one or more services specified in the strategy comprise at least one service from a service type offered by the host and comprising (a) payment services, (b) stored value services, (c) risk management services, (d) fulfillment management services, and (e) distribution control services; wherein the method is performed by a computer system.