Patent ID: 8660894

Claim:
A method, comprising: receiving a request for route information to a destination from a route requester; determining, in response to receiving the request, available routes to the destination; determining, via a processor for at least one available route to the destination using advertising physical location information of advertisements located remotely from advertised businesses and close to travel routes, whether the at least one available route travels near at least one targeted advertisements that is physically located remotely from an advertised business at an advertising location proximate to the at least one available route; providing the at least one available route to the destination upon determining that the at least one available route travels near the at least one targeted advertisement; determining whether the route requester travels to an advertised physical location advertised by a targeted advertisement that the route requester traveled near while traveling along the provided at least one available route; and sending a message indicating that the route requester traveled to the advertised physical location advertised by the targeted advertisement to an advertising server that adjusts an advertising incentive associated with future routing via the provided at least one available route.