Patent ID: 8483547

Claim:
An information processing apparatus comprising: recording means for recording a personal content created by an individual on a predetermined recording medium; meta data generating means for generating meta data for the personal content by analyzing details of the personal content; advertisement content obtaining means for obtaining an advertisement content corresponding to the meta data from an advertisement content providing server selected from among a number of advertisement content providing servers; and control means for causing the personal content and the advertisement content to be recorded on the recording medium via the recording means, in which the meta data generating means generates the meta data by use of a predetermined technique from among a number of predetermined techniques, in which one predetermined technique is atmosphere analysis in which an interval or intervals between audio levels and an interval or intervals between silent parts of the personal content are calculated so as to generate an audio-level changing pattern as the meta data, and in which the advertisement content obtaining means obtains the advertisement content from a respective advertisement content providing server which is selected from among the number of advertisement content providing servers based on the predetermined technique used by the meta data generating means to generate the meta data such that when a first predetermined technique is used by the meta data generating means to generate the meta data the advertisement content obtaining means obtains the advertisement content from a first advertisement content providing server and when a second predetermined technique is used by the meta data generating means to generate the meta data the advertisement content the advertisement content obtaining means obtains the advertisement content from a second advertisement content providing server.