Patent ID: 8869025

Claim:
A method for identifying an advertisement in a web page, the method comprising the steps of: receiving a sample page; analyzing a node of said sample page to determine a node feature wherein i) said node is a Document Object Model (DOM) Tree node in a source code of said sample page, ii) said node feature comprises a parameter of said node and iii) said node feature parameter is selected from a group consisting of location, shape, height, width, area, and type; matching said node feature to a preset rule to find a first sample advertisement and a second sample advertisement in said sample page; analyzing a first link of said first sample advertisement to obtain a first common mode of said first sample advertisement, said first common mode including an internet protocol, a host, a site, a path, a page, and a parameter with a first value; analyzing a first link of said second sample advertisement to obtain a second common mode of said second sample advertisement, said second common mode including said internet protocol, said host, said site, said path, said page, said parameter with a second value; wherein said first link and said second link are the same except for said values of said parameters; analyzing said first common mode and said second common mode to obtain a link mode; and utilizing said link mode to identify a third advertisement by matching said internet protocol, said host, said site, said path, said page, and said parameter of said link mode to another link, wherein at least one of the steps is carried out using a computer device so that said advertisements in a web page is identified.