Patent ID: 7406465

Claim:
A computer-implemented method for identifying a relevant term in a subsequent multi-term search query, the method comprising: tracking a number of deletions of each particular term in a plurality of multi-term search queries, wherein each of the plurality of multi-term search queries includes each particular term; tracking a total number of deletions in the plurality of multi-term search queries; determining deletion probabilities of each particular term from the number of deletions of each particular term and the total number of deletions; determining a relevance value of the subsequent multi-term search query based upon the deletion probabilities of each particular term of the subsequent multi-term search query; determining whether the relevance value exceeds a threshold value; upon determining that the relevance value exceeds the threshold value, identifying the relevant term in the subsequent multi-term search query, the relevant term having a deletion probability less than deletion probabilities of remaining terms from the subsequent multi-term search query; utilizing the relevant term to retrieve, from a recommended content store, a plurality of recommended content related to the relevant term, wherein the plurality of recommended content comprises at least one of an advertising link and a search result; and displaying the plurality of recommended content to a user in a predetermined area on a client browser.