Patent ID: 7362345

Claim:
A printer comprising: a supply unit storing therein a long recording medium; an image recording unit capable of recording a color image on the recording medium; a conveyance mechanism capable of conveying the recording medium in a first direction from the supply unit toward the image recording unit and in a second direction reverse to the first direction, with opposing the recording medium to the image recording unit; a conveyance controller that controls the conveyance mechanism to convey the recording medium in the first direction until a leading edge of the recording medium reaches a position distant by a length that is determined based on a length of the recording medium necessary for recording all of a plurality of frames of color images contained in one order in the first direction from the image recording unit, and then convey the recording medium in the second direction; and an image recording controller that controls the image recording unit to record a plurality of frames of color images on the recording medium being conveyed in the second direction by the conveyance mechanism.