Patent ID: 8050964

Claim:
An apparatus comprising: a second computer, associated with a vendor and containing a second processor generating vendor data; the second computer, configured to communicate through a network the vendor data, and operable to communicate with a first computer, defined by a first processor and associated with a user; a product provided by the vendor; a label comprising a face visible to a user at a point of purchase; the label, further comprising a computer readable medium integrated monolithically with the face; the label, wherein the computer readable medium further contains the vendor data, provided from the second computer by the vendor over the network, and computer readable instructions executable on the first computer for presenting vendor information to the user through the first computer, based on the vendor data; the label, further comprising information visible on the face and presenting advertising impressions corresponding to two of a manufacturer, a supplier, another name, content, a source of content, a slogan, a trademark, an image, a logo, a brand, a designation of source of the product, the vendor and the product, to the user at the point of purchase; a securement mechanism connecting the label to the product and configured to selectively secure to and release from the product label; and the label, wherein the computer readable medium is operably independent from and the vendor information is substantively distinct from the product.