Patent ID: 8050976

Claim:
A computer system-implemented method for setting a price for a product sold online by a subject merchant using the internet and listed on at least one internet site sales channel with other offerings of the same product by other merchants, comprising: accessing from a database available subject merchant's sales status data for the product including sales trends originating from the at least one channel; implementing in a price analyzer module pricing rules with parameters adjustable by product and specific sales channel; accessing implemented pricing rules for the subject merchant that cover sales originating from the at least one channel, and responsive to the available sales status data and such implemented pricing rules, determining whether or not a price adjustment should be explored for the at least one channel; accessing using a robot module price information of at least one other merchant offer for the same product in the at least one internet site sales channel; upon determining a price adjustment should be explored, using the price analyzer module and the price information of the at least one other merchant offer, applying the pricing rules for the at least one channel to maintain or compute an adjustment to the current product price at which the subject merchant offers the product on the at least one channel; and providing the maintained or an adjusted price via the internet to a potential buyer as an offer of the subject merchant.