Patent ID: 7560125

Claim:
A personal wash liquid cleanser composition comprising (1) 1 to 75% by wt. of total composition of a surfactant material selected from the group consisting of anionic, nonionic, amphoteric, cationic surfactants and mixtures thereof and comprising about 1% by wt. of total composition anionic surfactant; (2) 0.1 to 90% of total composition of a structured benefit agent composition comprising: (a) 50 to 90.92% by wt. of structured benefit agent composition of one or more benefit agents or mixtures thereof, wherein said benefit agent comprises sunflower seed oil; and (b) 50 to 9.08% by wt. structured benefit agent composition of structuring material selected from the group consisting of crystalline structurant selected from the group consisting of natural crystalline wax, synthetic crystalline waxes, and mixtures thereof; (3) 0.3 to 4% by wt. total composition glycerol, and (4) balance water wherein the crystal in said structuring material has an aspect ratio defined by A/B≦1, the length A being understood as the longer of the two dimensions when considering length and width, B; wherein said structured benefit agent is separately formed and separately combined with a surfactant containing composition comprising said structured benefit agent, and there is provided enhanced deposition of glycerol, as measured on porcine skin of at least about 10% relative to level of deposition in the absence of structured benefit agent in the final composition.