Patent ID: 8875169

Claim:
A transmission apparatus for distributing a content item to a client, comprising: question generation means for generating question information representative of a question regarding one or a combination of preference, demographic, and interest information of a user of the client; and transmission means for transmitting the question information to the user, the question information being used to generate user answer information that is representative of an answer to the question input by the user in response to the question represented by the question information, the user answer information being stored in a memory and retrieved to filter the content item, and transmitting the content item together with provider side answer information of an answer to the question set by a provider, the provider side answer information being associated with the content item, wherein the provider side answer information is compared with the user answer information stored in the memory to filter the content item based on whether the provider side answer information matches the user side answer information, and the user answer information has a same predetermined format as the provider side answer information.