Patent ID: 7890124

Claim:
A method for location-based information delivery, the method comprising: receiving media content for insertion into a media stream, the media content including a geographic descriptor specifying that the media content should be provided to one or more subscriber devices within an ad-hoc variably sized geographic area; receiving, from each of the subscriber devices, geographic location information corresponding to the each of the subscriber devices; determining whether each of the subscriber devices is proximate to others of the subscriber devices; in response to determining that each of the subscriber devices is proximate to others of the subscriber devices, determining geographic bounds of the ad-hoc variably sized geographic area-associated with the media content, wherein the geographic bounds of the ad-hoc variably sized geographic area are defined by the geographic location information corresponding to the subscriber devices; identifying one or more subscriber devices to which the media content may be potentially delivered within the ad-hoc variably sized geographic area based on one or more community demarcations and further based upon calling patterns of the subscriber devices; identifying the actual subscriber devices to which the media content should be delivered from the identified potential subscriber devices based on the ad-hoc variably sized geographic area associated with the media content; and causing the media content to be delivered to the identified actual subscriber devices.