Patent ID: 8708221

Claim:
A method for distributing and tracking information associated with containers or packages, the method comprising: providing a plurality of plastic containers for distribution; labeling the plastic containers, the labeling including digitally printing a digitally-readable code directly on a curved outer surface of independent plastic containers, wherein the digitally-readable code is controllably variable on a container-by-container basis to provide unique container-specific information in connection with the plastic container to which it is applied; distributing the plastic containers; and, capturing the digitally-readable code on a portable electronic device, wherein the digitally-readable code of at least one of the plastic containers includes a hyperlink that corresponds to a website that contains marketing and/or co-branding information, and the marketing and/or co-branding information associated with a first container corresponds to a first geographic region and the marketing and/or co-branding information associated with a second container corresponds to a second geographic region.