Patent ID: 8157642

Claim:
In a wager-based gaming network, a data processing apparatus coupled to the gaming network for providing for disposition of promotional offers in a wager-based gaming environment, the data processing apparatus comprising: a monitoring engine coupled to receive an identification of a promotional offer associated with a customer relationship management program in the wager-based gaming network as having an unredeemed status; a determining engine coupled to determine that the promotional offer having the unredeemed status has one or more attributes satisfying one or more parameters to designate the promotional offer for an auction, the designation and the one or more parameters being independent of real-time wager-based game play in the gaming network; an auction control engine coupled to provide the designated promotional offer as an item to be auctioned in the wager-based gaming network; and an auction resolution engine coupled to generate a report including data indicating results of the auction, the report capable of being output to provide the auction results data as a part of customer relationship management data maintained by the customer relationship management program in the wager-based gaming network.