Patent ID: 8225202

Claim:
A method implemented on at least one computing system for serving a set of pieces of content to a user, the method comprising: receiving a first posting corresponding to the set of pieces of content to be served, the first posting including a description of each piece of content including a name of the piece of content, a type of the piece of content, and a location of the piece of content; presenting the first posting according to a first template pointed to by the first posting such that the set of pieces of content are to be viewed in a first manner, the first template including a placeholder within which each piece of content is to be presented, and positioning information setting forth a layout position for each placeholder; receiving a second posting corresponding to the set of pieces of content to be served, the second posting including a description of each piece of content including a name of the piece of content, a type of the piece of content, and a location of the piece of content; and presenting the second posting according to a second template pointed to by the second posting such that the set of pieces of content are to be viewed in a second manner, the second template including a placeholder within which each piece of content is to be presented, and positioning information setting forth a layout position for each placeholder; wherein a content definition information (CDI) module is separate from but shared by and pointed to by both the first and second templates, the CDI module including therein content definition information for each placeholder of the first and second templates including the name and type of the piece of content corresponding to the placeholder, such name and type of the piece of content matching a corresponding name and type of piece of content as set forth in each of the first and second postings, wherein the second posting is generated from the first posting in response to a request for the first posting viewed according to the second template.