Patent ID: 7136870

Claim:
An apparatus for accessing and displaying multimedia content, comprising: (a) database means for storing multimedia content records and associated references to media files for a multimedia presentation; and (b) software engine means, executable on a computer, for seamlessly accessing a content record in said database means according to a record index value and locating and displaying associated media elements referred to in said indexed content record; wherein said software engine means is configured for interpreting embedded instructions within custom tags of said content record that direct access to other content records in said database; wherein said software engine means is configured for generating multiple windows and controlling within which window the media elements referred to in said content records are to be displayed; wherein at least one of said multimedia content records includes at least one custom tag; wherein said software engine is configured to read said custom tag; wherein said custom tag instructs said engine to fetch a corresponding multimedia content record from said database; wherein said software engine reads said multimedia content record; and wherein said at least said portion of said content page is passed to an interface program for display.