Patent ID: 7917510

Claim:
A computer-readable storage medium in a content management system, comprising computer instructions at least for: retrieving at least one of a first plurality of records, each comprising content; determining a rhetorical purpose for the content of each record by comparing the content with contextual information; associating at least one rhetorical topic library with the content of each record according to the content's determined rhetorical purpose; parsing the content of each record into a combination of one or more rhetorical and structural elements by utilizing the at least one rhetorical topic library associated with said content; storing the rhetorical elements each with an identifiable functional attribute for association with a portion of the at least one rhetorical topic library; storing into a second plurality of records the rhetorical elements and their corresponding functional attributes; constructing according to a rhetorical purpose a new combination of one or more rhetorical and structural elements from the second plurality of records associated with the rhetorical topic library by the functional attributes; repurposing the new combination of one or more rhetorical and structural elements into at least one communication unit according to the rhetorical purpose, wherein the at least one communication unit comprises a topic statement, one or more comment statements, and a point statement constructed from one or more rhetorical topics.