Patent ID: 7786965

Claim:
A liquid crystal display device including a first substrate on which a picture element electrode and a switching element are disposed in every picture element, a second substrate on which a common electrode is disposed and which is placed to face the first substrate, and liquid crystals which are sealed between the first substrate and the second substrate, comprising: a first region in the picture element in which, when a voltage applied to the picture element electrode changes from a first voltage to a second voltage, luminance increases up to a maximum point along with a change of an alignment state of liquid crystal molecules, and, thereafter, decreases down to a point at a stable time corresponding to the second voltage; and a second region in the picture element in which the luminance increases along with a change of the alignment state of the liquid crystal molecules, and comes to a point at the stable time corresponding to the second voltage, wherein the first region and the second region in the picture element are driven by a voltage applied to the picture element electrode through the switching element, and a maximum luminance value over the entire picture element is not greater than 110% of the luminance at the stable time corresponding to the second voltage.