Patent ID: 7012619

Claim:
A display apparatus, comprising: a display section, having a plurality of display elements for displaying a display object with N (N is a natural number larger than one) display elements per pixel, said N display elements are different in color from one another; and a display control section, communicably connected to said display section, for controlling the displaying state of said display section in terms of color factors of the respective display elements in such a manner that the display object is displayed with each display element corresponding to M (M is a natural number larger than two) pixels of the display object, wherein each display element is rectangular; said N display elements are successively arranged in a predetermined direction perpendicular to a longitudinal center line of the individual rectangular display elements, and wherein said display control section renders said display section to display the display object with said N rectangular display elements each corresponding to the M pixels successively arranged along the longitudinal center line of each of said rectangular display element so that said N display elements are represented by a group of pixels in an M×N matrix; and a luminance value converter converting, if said N display elements are identical in luminance value, said first luminance values to second luminance values in accordance with lightness characteristics of said respective N display elements in such a manner that said N display elements are identical in lightness.