Patent ID: 8302143

Claim:
A method at a set top box, comprising: altering, by a system including at least one processor, media content from a procured channel in an internet protocol television network by providing a watermark in the media content, wherein the watermark comprises an embedded link to additional media content and wherein the media content and watermark comprises first altered media content; invoking, by the system, an editor to associate the watermark with one or more metadata pointers that point to the additional media content according to the embedded link to generate a first group of one or more metadata pointers; receiving, by the system, a user selection of the watermark in the first altered media content; accessing, by the system, according to the first group of one or more metadata pointers the additional media content from a computer having access to the internet protocol television network responsive to the user selection of the watermark, wherein the additional media content replaces portions of the first altered media content to form second altered media content which includes portions of the first altered media content and the additional media content; storing, by the system, the second altered media content; creating, by the system, one or more metadata pointers that point to the second altered media content to generate a second group of one or more metadata pointers; and sending, by the system, a library comprising at least one of the first group or the second group of one or more metadata pointers, or both to a server for use in presentation of a media on demand option for access to at least the second altered media content by user devices having access to the internet protocol television network and wherein a selection of the watermark in the first altered media content by one or more of the user devices invokes access to at least one of the additional media content or the second altered media content via at least one or more metadata pointers of the library.