Patent ID: 8312086

Claim:
An apparatus comprising: a communications unit to: receive a message and one or more message customization indicators, the message being received from a sender and intended for one or more target recipients, and the one or more message customization indicators being received from the sender and at least one target recipient of the one or more target recipients, a first one of the one or more message customization indicators, received from the sender, identifying characteristics of the one or more target recipients, and a second one of the one or more message customization indicators, received from the at least one target recipient, identifying characteristics of the sender, and receive a message request from respective ones of the one or more target recipients; and a processing unit to: generate, based on the one or more message customization indicators and based on the communications unit receiving the message request from the respective ones of the one or more target recipients, respective output versions of the message, when generating the respective output versions of the message, the processing unit is to: change language of text included in the message for the at least one target recipient, and form a summary of a portion of text included in the message for at least another target recipient of the one or more target recipients, and cause the communications unit to send the respective output versions of the message to the respective ones of the one or more target recipients, each of the respective output versions of the message including a displayable text portion comprising a visual appearance associated with a respective message customization indicator of the one or more message customization indicators, and the displayable text portion of at least one of the respective output versions of the message comprising a visual appearance that is different from a visual appearance of the displayable text portion of another one of the respective output versions of the message.