Patent ID: 7167842

Claim:
In an electronic network, an architecture for providing privacy of consumer data during a business transaction comprising: a host computer in communication with the network; a plurality of APIs resident on said host computer, wherein one of said APIs interfaces with a channel application operating on a presentation device that is in communication with the network to request access to various consumer privacy data during the business transaction, another one of said APIs interfaces with the channel application operating on the presentation device to request consumer consent to various privacy data categories during the business transaction, and a further one of said APIs interfaces with an operational application operating on the network to obtain the consumer privacy data consistent with the access to the various consumer privacy data and the consent to various privacy data categories during the business transaction; a consumer privacy access and consent log in communication with the network and for retaining consumer consents to various privacy data categories; and a data warehouse in communication with the network and for retaining consumer privacy data obtained during the business transaction and previously obtained consumer privacy data, said data warehouse interfacing with an analytical application operating on the network so that the analytical application may view consumer privacy categories retained by said data warehouse.