Patent ID: 8072625

Claim:
A computer system for generating print data for an interactive document, said interactive document comprising printed user information and printed advertising material, said computer being configured for: receiving a print request from a user, said print request requesting printing of an electronic document stored in said computer system; formatting user information in the electronic document so as to include a first user interactive element, thereby allowing the user to effect a response to the printed information using a sensing device; determining the advertising material for printing with the user information, said advertising material being based at least partially on the user information; formatting the advertising material so as to include a second user interactive element, thereby enabling the user to effect a response to the advertising material, using the sensing device; and generating print data for printing the formatted user information and the formatted advertising material together with coincident coded data on a substrate, said coded data being readable by the sensing device and being indicative of a document identity and the first and second interactive elements.