Patent ID: 7952637

Claim:
A portable electronic equipment comprising: a display panel capable of displaying an image thereon; a setting unit configured to set an intensity of the display panel to one of a plurality of grades including maximum, minimum and at least one intermediate intensities step by step in accordance with an instruction from a user; a recording control unit configured to control recording the intensity set by the setting unit, on a nonvolatile recording medium; and a control unit configured to control the display panel such that: the intensity of the display panel is switched to the intensity set by the setting unit that is recorded on the nonvolatile recording medium by the recording control unit, when a main electric power of the portable electronic equipment is turned on; the display panel effects display with the maximum intensity, which is not set by the setting unit but is originally recorded on the nonvolatile recording medium, irrespectively of the intensity set by the setting unit that is recorded on the nonvolatile recording medium by the recording control unit, if a single operation member is operated once by the user in a predetermined operation manner when the display panel effects the display with the intensity set by the setting unit; and the maximum intensity caused by the operation of the single operation member in the predetermined operation manner is switched to the intensity set by the setting unit that is recorded on the nonvolatile recording medium by the recording control unit before the display panel effects the display with the maximum intensity, if the single operation member is re-operated once by the user in the same predetermined operation manner when the display panel effects the display with the maximum intensity.