Patent ID: 7856378

Claim:
A system for trading media space, comprising: a server node configured to connect to user interfaces for receiving requests for media space from buyers and offers for media space from sellers, said requests and offers being stored in a database of the server node, said requests including expected audience characteristics specified by the buyers and said offers comprising guaranteed audience characteristics specified by the sellers, wherein the expected and guaranteed audience characteristics define a target audience comprising a plurality of audience members, and the expected and guaranteed audience characteristics correspond to each member of the target audience; said server node comprising a set of rules including a deal execution requirement for automatically matching the requests and offers stored in the database based on parameters specified in the requests and offers including the expected and guaranteed audience characteristics, and for executing at least one trade between a matched buyer and seller in accordance with the deal execution requirement; and said server node configured to facilitate delivery of media content, which corresponds to an offer stored in the database, between the matched buyer and seller in response to the at least one executed trade, wherein the media content is configured for delivery by the seller via the media space to the target audience corresponding to the expected and guaranteed audience characteristics.