Patent ID: 7664693

Claim:
A method for numerical analysis by a computer of media influence on a value of a financial instrument, comprising: reviewing media coverage related to a media trend, wherein the media coverage is received by the computer from a media data provider via a communication network; identifying and storing a plurality of confidence subjects in the media coverage related to a corresponding historic financial parameter of a financial instrument, wherein each confidence subject is associated with a perception by the public of a company associated with the financial instrument, and further wherein at least two different types of confidence subjects are included in the plurality of confidence subjects including at least one financial confidence subject type and at least one non-financial confidence subject type; characterizing a first media trend by determining a tonality value, representing a sentiment expressed in media coverage, and a prominence factor value, computed by the computer from a publication weighting factor and an article weighting factor, of the media coverage with respect to each of the plurality of confidence subjects; establishing a model by characterizing the first media trend and the corresponding historic financial parameter of the financial instrument, wherein establishing the model comprises: identifying a parameter value for each of a plurality of financial instruments that have a spread between a forecast financial value for each of the plurality of financial instruments and an actual financial value of each of the plurality of financial instruments, wherein the spread exceeds a predetermined threshold value; inputting a parameter of a financial instrument of interest and data developed by characterizing a present media trend related to the financial instrument of interest into the model, wherein the characterizing of the first or present media trend comprises: ΣI i =ΣΣΔ(t i,j a i,j p i,j )R i , where Δ is a change in value of the term in parentheses over two points in time, t i,j is a tonality of an article j about confidence subject i, multiplied with an article weighting factor (prominence) a i,j , multiplied by a weighting factor p i,j of the publication source, R i is a coefficient for confidence subject i, and I i the resulting impact on financial instrument for confidence subject I and ΣI i , is the overall impact value that characterizes the first or present media trend; automatically performing, by a computer system, an analysis of the data characterizing the present media trend and the parameter of the financial instrument of interest using the model; based on said analysis, automatically calculating a result, wherein the result is an overall impact value calculated using the equation ΣI i =ΣΣΔ(t i,j a i,j p i,j )R i ; providing the result, ΣI i , into a financial model on the computer that determines whether the financial instrument of interest should be bought or sold; and outputting the result, ΣI i , of the analysis to a graphical user interface display.