Patent ID: 7660749

Claim:
A method of representing activity in an online store comprising: determining, by a processor, that a first visitor is accessing a first portion of a website that corresponds to a first region of the online store; determining, by a processor, that a second visitor is accessing a second portion of the website that corresponds to a second region of the online store, wherein the first region is different from the second region; displaying to the first visitor, as an element of a web page, a graphical representation that includes a depiction of the first region of the online store and the second region of the online store, and an indication that the first and second visitor are accessing the respective first and second portions of the website corresponding to the first and second regions; and generating, by a processor, a display of subsections of a selected region of the graphical representation, the subsections including an indication of the activities of one or more other visitors; wherein, the indication of the activities of the one or more other visitors is represented by at least one of: an indication of visitors viewing a most popular item; an indication of visitors viewing a second most popular item; an indication that visitors are viewing items other than the most popular item or the second most popular item; and an indication that an item is in the most shopping carts.