Patent ID: 8798995

Claim:
A computer-implemented method of determining interests of a user, comprising: capturing voice content using a microphone of a computing device, the voice content being spoken by a user of the computing device; analyzing the captured voice content, using at least one sniffer algorithm executing on the computing device, to detect a trigger word in the voice content spoken by the user, the trigger word corresponding to a set of trigger words stored by the computing device; analyzing a portion of the captured voice content to locate at least one keyword in the voice content, each of the at least one keyword being an object of the trigger word; storing the at least one located keyword from the voice content to a local data store on the computing device; and sending the at least one located keyword to a remote data store accessible to at least one process capable of using the at least one located keyword to determine one or more topics of potential interest to the user and select recommended content to be provided to the user, the recommended content being selected based at least in part upon the one or more topics of potential interest.