Patent ID: 8386308

Claim:
A computing system for identifying potential contributors for creating content, the computing system comprising: a storage module that stores attribute values for each contributor of content; a generation module that generates assignments to produce content by: accessing a content storage area to identify clusters of stored content, each piece of stored content in a cluster being associated with a contributor; determining whether the performance of each content cluster has exceeded a performance threshold, the performance of a content cluster being based on the performance of the pieces of content in the content cluster when presented to consumers of content; and for each content cluster that exceeds the performance threshold, generating one or more assignments to produce content, each assignment having requirements including an indication of a topic, a content type, and a quantity value; and a targeting module that targets generated assignments to potential contributors by: identifying common attribute values associated with at least two of the contributors of the content within the associated content cluster; identifying potential contributors having attributes similar to the common attribute values associated with the contributors of the content within the associated content cluster; and sending an indication of the generated assignment to at least one of the identified potential contributors.