Patent ID: 7925743

Claim:
A device for identifying information characterizing use of a website, the device comprising: a processor; and a non-transitory computer-readable medium operably coupled to the processor, the non-transitory computer-readable medium comprising computer-executable instructions that when executed by the processor cause the device to perform operations comprising analyzing a plurality of user profiles, wherein a user profile includes information associated with an interaction by a user with a website, and wherein the information is selected from a group consisting of a search term entered at the website by the user, a data entry item entered at the website by the user, a click stream generated at the website by the user, an entry point to the website, a time since the user accessed the website, an Internet service provider used to access the website, a login name entered by the user, an exit point from the website, a number of comments posted to the website by the user, a frequency that the comments are posted to the website by the user, and a user information associated with the login name; identifying a set of words from a plurality of user comments associated with the website; identifying a part of speech for each word of the identified set of words; identifying a second set of words from the plurality of user comments based on the identified part of speech, wherein the second set of words are identified as a noun; calculating a value for each word of the identified second set of words, wherein the value is associated with a probability that the word indicates a topic of the plurality of user comments; identifying a topic of the plurality of user comments based on the calculated value for each word of the identified second set of words; determining characteristic information associated with use of the website based on the analyzed user profiles and the identified topic; and presenting the determined characteristic information.