Patent ID: 8635119

Claim:
An apparatus, comprising: a computing resource; a plurality of network sites implemented in the computing resource, individual ones of the network sites being configured to sell a plurality of products, individual ones of the network sites being configured to generate a network page to be presented to a customer; and a service implemented in the computing resource configured to: identify a collection of alternative shopping options based upon a subject matter of one of the network pages generated by a first one of a plurality of network sites to be presented to the customer, and wherein at least one of the alternative shopping options comprises a purchase opportunity associated with a second one of the network sites; determine an estimate of a benefit for individual ones of the alternative shopping options with respect to the first one of the network sites by obtaining a probability that individual ones of the alternative shopping options will be selected by the customer, a probability that a selection of individual ones of the alternative shopping options by the customer will result in a conversion, and a profitability associated with individual ones of the alternative shopping options; determine a subset of the alternative shopping options to be included in the one of the network pages based at least upon the estimate, wherein at least one of the alternative shopping options in the subset comprises a purchase opportunity to be consummated through the second one of the network sites; and wherein the first one of the network sites is configured to include the subset of the alternative shopping options generated by the service in the one of the network pages.