Patent ID: 7403797

Claim:
A method of obtaining a physical product using a print medium, comprising the steps of: determining a print media identifier from the print medium using a sensor module of a mobile telecommunications device, the print media identifier having been linked to information associated with the physical product; and, causing, using the mobile telecommunications device and the print media identifier, the information associated with the physical product to be transmitted to a system, whereby the system initiates the delivery of the physical product to a recipient, wherein the print medium is provided with first coded data in a first format and second coded data in a second format, the first coded data encoding first information and the second coded data encoding second information, at least some of the first information being indicative of the print media identifier, the first format being a linear pattern, at least some of the second information being indicative of the print media indentifier and of a two-dimensional coordinate grid, the second format being a two-dimensional pattern.