Patent ID: 7949714

Claim:
A method of serving information items to a user in connection with an electronic message performed on a server system having one or more processors and memory storing one or more programs for execution by the one or more processors, comprising: responding to a request from a client for an electronic message, including: identifying user geographical information obtained from the request from the client for an electronic message; identifying a first set of information items based at least in part on the user geographical information; identifying one or more electronic messages in response to the client request; determining whether the user geographical information matches default geographical information associated with the user; wherein at least one of the first set of information items is identified in accordance with the user geographical information, without regard to content of the one or more electronic messages, when the user geographical information has been determined to not match default geographical information associated with the user; and wherein at least one of the first set of information items is identified in accordance with both the user geographical information and content of the electronic message, when the user geographical information has been determined to match the default geographical information associated with the user; and sending the electronic message and the first set of information items to the requesting client for concurrent display of the electronic message and at least a subset of the first set of information items at the client.