Patent ID: 8230089

Claim:
A computer-implemented dynamic web page personalization method involving a web page browser interacting through an internet connection with web pages associated with web merchant members in a cooperative network, comprising: collecting data in the form of universal resource locators as the browser navigates specifically identified web pages in the cooperative network; storing the collected data in a cooperative membership database; assimilating the stored data by transforming commonality attributes to tie product information to a common product definition taxonomy that allows for synchronization across many product taxonomies with varying customized definitions, summarizing and aggregating the stored data to allow for analysis; analyzing the assimilated data to determine user preferences based on identification of particular web pages with content that was viewed by the browser and according to business rules defined in part by cooperative network member agreements established among web merchant members forming the cooperative network; and dynamically inserting personalized content from a particular member in the cooperative network into a web page associated with the particular member to create a personalized web page for delivery to the browser, the personalized content being selected for the personalized web page based on the determined user preferences for the browser and optimized based on statistical testing results, wherein the dynamically inserting step further comprises optimizing the personalized web page based on statistical testing results.