Patent ID: 8386931

Claim:
A tangible computer-readable storage medium having computer-executable instructions for performing acts comprising: (a) receiving a request from a user using a software application of a system to implement at least part of a process being performed by combined actions of members of an organization, the process comprising a plurality of activities to be performed; (b) receiving context data comprising (1) data from the system representing a current state of the software application, (2) information regarding actions performed by the user, and actions (3) information regarding at least one activity of the plurality of activities of the process that has been or is being performed by a plurality of one or more other members of the organization using the system; and (c) in response to the request, providing process guidance content based on (1) the current state of the software application, (2) the information regarding actions performed by the user, and (3) the information regarding actions the at least one activity of the process that has been or is being performed by the plurality of one or more other members represented by the context data, the process guidance content describing a suggested action for a member of the organization based on the current state of the process, wherein the context data comprises data identifying a role performed by the user within the organization, and wherein the process guidance content is provided based on the user's role, such that different process guidance content is provided to members of the organization having different roles.