Patent ID: 6997335

Claim:
A apparatus for point-of-sale display of product and dispensing literature comprising: a chamber for dispensing literature comprising an elongate, substantially uniform, cavity, with an opening, the cavity formed by an upper planar element, a lower planar element, a first side-wall, a second side-wall, and a back-wall, the upper planar element and the lower planar element maintained in substantially parallel relation to one another by the first side-wall and the second side-wall; the back-wall extending from the upper planar element to the lower planar element; an open channel for retaining product, the open channel having a product supporting surface defined by the upper planar element of the literature dispensing chamber, the open channel having a rail formed by an extension of the first side-wall above the upper planar element, an extension of the second side-wall above the upper planar element, and an extension of the back-wall above the upper planar element and the channel being open at its front end, opposite the extension of the back wall; the lower planar element extends forward and downward from the literature dispensing chamber to form a mini bill-board for display of information; and the forward portion of the extension of the lower planar element is formed to create an opposing lip, to provide means for retaining product specific information.