Patent ID: 8566602

Claim:
A method comprising: receiving, at a mobile communication device, a proximal pseudo identifier from a proximal communication device, wherein the proximal pseudo identifier is unique to a particular user of the proximal communication device and wherein the proximal pseudo identifier is received as a result of a broadcast by the proximal communication device; requesting, by the mobile communication device, an actual identification of the particular user of the proximal communication device correlated with the proximal pseudo identifier that is unique to the particular user of the proximal communication device, wherein requesting an actual identification includes the mobile communication device querying an intermediary computing device; and receiving, from the intermediary computing device, the actual identification of the particular user of the proximal communication device correlated with the proximal pseudo identifier that is unique to the particular user of the proximal communication device at the mobile communication device upon a determination by the intermediary computing device that consent rules for providing the actual identification of the particular user are met.