Patent ID: 8150962

Claim:
A method of provisioning a user interface of a wireless communications device, comprising: (a) acquiring demographic data from a subscriber using the wireless communications device; (b) classifying the subscriber into a demographic category based on the acquired demographic data, wherein the demographic category for which the subscriber is classified is selected from a plurality of predetermined demographic categories; (c) sending to the wireless communications device a user interface skin associated with the demographic category the subscriber was classified in at step (b) and a set of one or more files comprising instructions to configure the device to have the user interface skin; (d) creating a profile for the subscriber and including the demographic category the subscriber was classified in at step (b) in the profile, (e) linking the subscriber profile to a bundle of wireless communications services of a wireless service provider provided to the subscriber based on the demographic category the subscriber was classified in at step (b) and providing application logic to the wireless communications device to access the one or more of the services in the bundle of wireless communications services, wherein the acquisition and classification steps are performed at the time of the subscriber's acquisition of the wireless communications device, (f) acquiring new demographic data for the subscriber after the acquisition of the wireless communications device; (g) re-classifying the subscriber into a new demographic category; and (h) re-provisioning the wireless communications device with a new user interface skin based on the new demographic category.