Patent ID: 7068323

Claim:
A system for controlling a TV having an OSD (On Screen Display) function, comprising: a service site server configured to provide a user OSD set menu and a first OSD generation program which corresponds to original information of the TV, wherein the first OSD generation program is configured to provide a plurality of language selections and a plurality of viewing and display processing format selections; a control unit configured to receive the user OSD set menu and the first OSD generation program from the service site server and to generate a corresponding OSD; a storing unit configured to store the original information, contact information related to the service site server, and the first OSD generation program which corresponds to the original information, wherein the control unit is configured to contact the service site server using the contact information stored in the storing unit, and to store a second OSD generation program which corresponds to an OSD set menu selected by a user from a plurality of user OSD set menus stored in the storing unit; and a video processing unit configured to display the OSD generated by the control unit on a screen.