Patent ID: 8086492

Claim:
A method for presenting advertising information on a device in conjunction with requested data, the method comprising: in response to a request to display said data, a server having a processor and an interface to a network, sending information causing a dividing of a display area on said device into a plurality of frames; retrieving, by the server, the requested data from a network resource and sending information causing the displaying on said device of said data in one of said plurality of frames, intended for displaying content, to form a content frame; and retrieving, by the server, advertising from an advertising server and sending information causing the displaying of said advertising in another one of said plurality of frames, intended for displaying advertising to form an advertising frame; and sending, by the server, information causing the filling of yet another of said plurality of frames, intended for navigation, with navigation tools that are displayed, on the device, to form a navigation frame that is different from the advertisement frame and content frame, where the navigation frame is displayed within the display area in a manner visible to a user that enables the user to selectively display the data in said first frame and the advertising in said second frame in response to the user's interaction with one or more visible elements of the navigation frame provided to make a selection.