Patent ID: 8327398

Claim:
A data distribution apparatus, comprising: a data file configured to store video data and text data for advertisement to be provided to a receiving terminal of a Video on Demand service; a video distributing unit configured to distribute video data in accordance with a distribution request selected by a user from the receiving terminal; a video presentation confirming unit configured to confirm a presentation state of the video data at the receiving terminal; an advertisement distribution determining unit configured to determine distribution of text data for advertisement to the receiving terminal when it is confirmed that the video data to be distributed by the video distributing unit is being called and when the video distribution is interrupted for some reasons; and an advertisement distributing unit configured to distribute the text data for advertisement until the video data selected by the user is displayed, wherein the advertisement distribution determining unit determines to distribute the text data for advertisement to the receiving terminal until the video presentation confirming unit confirms that calling of the video data by the video distributing unit is ended, and specifies a physical position where the text data for advertisement is displayed at the receiving terminal, and the physical position is specified in one of a first display area and a second display area based on a genre of the text data for advertisement, the first display area being a display area where the video data is displayed, the second display area being a display area other than the first display area.