Patent ID: 8352314

Claim:
A method for providing a plurality of individual Internet advertisements included in an advertisement pool which is configured with a plurality of advertisement groups ‘G 1 ’ to ‘G m ’ having a predetermined advertisement number rate ‘N i ’, a predetermined exposure frequency setting value ‘C i ’ and a correction coefficient ‘K i ’, the method comprising: calculating a click through rate (hereinafter referred to as a CTR) to the number of times the individual Internet advertisements are exposed, in an advertisement providing server which provides one or more Internet advertisements to a web page providing server providing a web page comprising an Internet advertisement; calculating, by the advertisement providing server, an r value which is obtained by dividing an intermediate value of CTRs of the Internet advertisements comprised in the advertisement pool by an average value of the CTRs; arranging, by the advertisement providing server, the individual Internet advertisements of the advertisement pool in descending order of the CTRs from an upper group to a lower group according to the advertisement number rate ‘N i ’; and exposing, by the advertisement providing server, the individual Internet advertisements comprised in the each advertisement group ‘G i ’ at a ratio of a frequency of exposure ‘A i ’ ⁢ “ C i × r K i ∑ j = 1 m ⁢ C j × r K j × 1 N i ” on an Internet through a web page, wherein a rate of an advertisement number rate of an upper group ‘G i ’ to an exposure frequency setting value of the upper group ‘G i ’ “C i /N i ” is greater than a rate of an advertisement number rate of a lower group ‘G i+1 ’ to an exposure frequency setting value of the lower group ‘G i+1 ’ “C i+1 /N i+1 ”, and a correction coefficient ‘K i ’ of the upper group ‘G i ’ is greater than a correction coefficient ‘K i+1 ’ of the upper group ‘G i+1 ’.