Patent ID: 8326704

Claim:
A computer-implemented method comprising: streaming, by a computer-based shopping system for facilitating online shopping, a display of a virtual shopping location to a user computer, wherein the virtual shopping location has a first store and a second store; receiving, by the shopping system, a request to enter into the first store of the virtual shopping location; presenting, by the shopping system, an actual store website of the first store to the user computer in a web browser, in response to the request to enter into the first store, wherein the actual store website of the first store is linked to the virtual shopping location, and is independently managed by the first store; receiving, by the shopping system, a request to enter into the second store of the virtual shopping location; and presenting, by the shopping system, an actual store website of the second store to the user computer in the web browser, in response to the request to enter into the second store, wherein the actual store website of the second store is linked to the virtual shopping location, and is independently managed by the second store.