Patent ID: 7779360

Claim:
One or more computer readable media storing instructions that are executable by a processing device, and upon such execution cause the processing device to perform operations comprising: providing an interface environment to a publisher of a website, the interface environment comprising a map that includes selectable regions which each correspond to a different geographic area on the map; determining, for each selectable region, an analytical value relating to past visits to the website which originated from the geographic area that corresponds to the selectable region; color coding each selectable region on the map based on the analytical value determined for the respective selectable region in relation to the analytical values determined for other selectable regions on the map; determining that the publisher has adjusted a level of detail setting; in response to determining that the publisher has adjusted the level of detail setting, determining, for each selectable sub-region associated with the selectable regions, an analytical value relating to the past visits to the website which originated from a geographic area that corresponds to the selectable sub-region color coding each selectable sub-region based on the analytical value determined for the respective selectable sub-region in relation to the analytical values determined for other selectable sub-regions; providing a type of analytical value control on the interface environment; determining that the publisher has adjusted the type of analytical value control; and adjusting a type of analytical value to generate based on determining that the publisher has adjusted the type of analytical value control.