Patent ID: 8764561

Claim:
A system configured to provide recommendations to one or more users of a virtual space, the system comprising: one or more processors configured to execute compute program modules, the computer program modules comprising: a space module configured to execute an instance of a virtual space, and to implement the instance of the virtual space to facilitate participation by one or more users in a game within the space by determining view information from the instance and transmitting the view information to one or more client computing platforms associated with the one or more users that facilitate presentation of views of the virtual space to the one or more users by the one or more client computing platforms; a parameter module configured to obtain respective values of user parameters for the one or more users; a segmentation module configured to form one or more segments of the one or more users based on a value of the one or more respective user parameters; a recommendation generation module configured to generate one or more sets of alternative recommendations for respective one or more segments of the one or more users, wherein a recommendation prompts a user to take a recommended action in the game, wherein the recommendation generation module is configured such that, responsive to the one or more segments of users including a first segment, the recommendation generation module generates at least a first set of alternative recommendations for the first segment that includes a first recommendation recommending a first recommended action and a second recommendation recommending a second recommended action that is different from the first recommended action; a recommendation transmission module configured to transmit recommendations to the appropriate users; a recommendation tracking module configured to track responses of the users of the first segment to the individual recommendations such that, responsive to transmission of the first recommendation to a first subset of users in the first segment and to the transmission of the second recommendation to a second subset of users in the first segment, the recommendation tracking module tracks responses of the first subset of users to the first recommendation and tracks responses of the second subset of users to the second recommendation; and a recommendation analysis module configured to assess a relative effectiveness of recommendations transmitted to one or more segments of users based on responses of users of the one or more segments such that, responsive to the tracking of the responses of the first subset of users to the first recommendation and to the tracking of the responses of the second subset of users to the second recommendation, the recommendation analysis module determines whether the first recommendation or the second recommendation is more effective for the first segment of users.