Patent ID: 7525556

Claim:
A data generation apparatus for generating reproduction format designation data for specifying a reproduction format at a providing destination of a plurality of content data, comprising: data generation means for generating, for respective identification data of said plurality of content data, reproduction format designation data for indicating by associating the identification data, reproduction timing of said content data corresponding to the identification data at said providing destination, and data for specifying additional content data to be reproduced at a time with said content data corresponding to the identification data at said providing destination, wherein said identification data reproduced is written in RFD (reproduction format designated) data and executed so that a moving image is displayed on a moving image display field, a still image is displayed on a still image display field and a telop is displayed on a telop display field as positions on a screen specified by said RFD data, and wherein said RFD data, which does not contain the content data, specifies a display order and display time, which is utilized when the plurality of content data, having different attributes, are combined.