Patent ID: 7889385

Claim:
A digital image printing system, comprising: a printing apparatus that includes a direct printing function to print digital image data; and a digital camera capable of capturing an image and storing digital data of the captured image, wherein the digital camera is configured to directly send the digital image data to the printing apparatus and specify paper size of the digital image data for printing, wherein the printing apparatus includes: a paper feeding unit having a multi-tray structure; a first determining unit configured to analyze a header portion of the image data received from the digital camera to thereby determine whether an orientation of the digital image data is landscape or portrait; a second determining unit configured to determine whether a tray containing paper of the paper size specified by the digital camera is present in the paper feeding unit; and a third determining unit configured to, when the second determining unit determines that the tray is present in the paper feeding unit, determine whether paper in the same orientation as the orientation of the digital image data determined by the first determining unit is available in the tray, wherein the printing apparatus is configured to, only when the third determining unit determines that the paper in the same orientation as the orientation of the digital image is not available, rotate the digital image data by 90° in any one of a clockwise direction and a counter-clockwise direction.