Patent ID: 8452655

Claim:
A method, comprising: receiving, via a computing device, a request from a customer for a document selected from the group consisting of a blog, a news article, an email, a profile of a member of a social network, a question asked by a member of the social network, an answer provided by at least one member of the social network, an electronic book, an electronic magazine and a search result; embedding, via the computing device, an advertisement in the document, the advertisement including information identifying an advertiser of the advertisement based on the social network; and providing the customer with the document with the advertisement embedded in the document; wherein the information to identify the advertiser comprises information about the advertiser provided by at least one member of the social network who has a direct social connection with the advertiser in the social network; tracking calls, via a communication device, to connect the advertiser for real time communication using a communication reference; and charging the advertiser based on any call tracked using the communication reference, wherein the advertiser is charged a commission fee for a purchase made by the customer using a connection established to the advertiser using the communication reference.