Patent ID: 8407252

Claim:
A system that operates via an Internet with a plurality of user devices, the system comprising: a user interface service though which first search input is received from a first user device of the plurality of user devices via the Internet; an advertising interface service coupled via the Internet to receive both first advertising elements from a first advertiser device and second advertising elements from a second advertising device, the first advertising elements and the second advertising elements being represented in a database, the first advertising elements including first advertising data and a first vector link to first web page data, the second advertising elements including second advertising data and a second vector link to second web page data; a search service that, based at least in part on the first search input, conducts both web content searching and searching of the database to identify web search results and the first advertising elements, the first advertising elements being arranged for consumption by a first browser interface of the first user device, the consumption including both creating a visual presentation based at least in part on the first advertising data, and responding to a user selection by using the first vector link to retrieve the first web page data and creating a visual display based on the first web page data; and a posting service that delivers the second advertising elements via the Internet, the delivery of the second advertising elements supporting a combined visual presentation of the second advertising data and third web page data on a second browser interface of a second user device of the plurality of user devices, the third web page data being hosted by a third party service.