Patent ID: 7316347

Claim:
A method for providing supplemental content comprising: encoding a URL in an RFID tag; attaching or embedding the RFID tag to an article which conveys content to a user of the article; reading digital data, including said URL, from said RFID tag using a reader adapted to read digital data from an RFID tag; transmitting said digital data to a processing device adapted to detect the presence of said URL; accessing a supplemental content web page corresponding to said URL from a storage device if said processing device detects the presence of said URL in the digital data read from said RFID tag by said reader, said supplemental content web page including supplemental content relating to the content conveyed by the article; transmitting said supplemental content web page to a delivery device adapted to deliver web page content; delivering said supplemental content via said delivery device; generating content interaction data, said content interaction data being reflective of a user's interaction with the supplemental content, the content interaction data being readable by said reader; and in connection with subsequent access to supplemental content, using the content interaction data to determine which supplemental content located in accordance with the supplemental content-accessing data, shall be retrieved and delivered to the user.