Patent ID: 8548977

Claim:
A method for use in a system comprising a server accessible to a target entity via a network, the method comprising: determining, by the target entity, that digital media content is available on the server; identifying, by the target entity, a portion of the digital media content for demarcating with a media hotspot; determining, by the target entity, a resulting action associated with the media hotspot; and sending, from the target entity to the server via the network, a demarcation request and an associating request, wherein the demarcation request comprises an indication of the media hotspot, and wherein the associating request comprises an indication of the resulting action; wherein the server is configured to create embedded digital media content comprising the digital media content having the media hotspot demarcated therein, and wherein the server is further configured to send, to a user computing device in response to a request for the digital media content, the embedded digital media content and instructions to perform the resulting action upon detection of a selection of the media hotspot within the embedded digital media content.