Patent ID: 8918333

Claim:
A method, comprising: receiving, by a processing device, a message identifying a media item comprising a song or an advertisement, or a combination thereof; compiling, by the processing device, a playlist based on the message, wherein the playlist identifies a plurality of media items comprising at least one advertisement and at least one song; storing, by the processing device, the playlist in a database; associating, by the processing device, the identified media item with a first supplemental data and a second supplemental data; sending, by the processing device, the first supplemental data to a radio station server to be broadcast substantially simultaneously with the associated media item; and sending, by the processing device, the second supplemental data to a website, wherein the website is configured to be accessed by a computer or a mobile device; storing, by the processing device, the second supplemental data; and displaying, by the processing device, the second supplement data responsive to a user input, wherein the user input causes the second supplemental data to be displayed out of order and on-demand.