Patent ID: 7568002

Claim:
A method of embellishing web content, the method comprising carrying out the following functions within an HTTP communication path between a content server and a client station: receiving web content that is being transmitted via the HTTP communication path from the content server to the client station, wherein the received web content includes a hyperlink that specifies a target address; adding at least one explanatory object into the received web content so as to establish embellished web content but maintaining the target address specified by the hyperlink, wherein the at least one explanatory object comprises an explanation of what will happen when a user selects the hyperlink, wherein the explanation comprises advice that when the user selects the hyperlink, a location of the user will be conveyed to the content server, wherein the location comprises at least one of (i) location coordinates and (ii) a street address; and sending the embellished web content, including the at least one explanatory object, along the HTTP communication path to the client station, whereby, the client station presents the embellished web content, including the at least one explanatory object, and thus, the explanation, to a user.