Patent ID: 8019643

Claim:
A system to up-selling goods or services to a customer order, the system comprising: a memory configured to store information related to a customer order; and a processor configured to process the stored information related to the customer order, the processor being configured to perform operations comprising: receiving, with at least one processor, information related to a customer order for goods or services; determining, with at least one processor, a first cost related to shipping and packaging the customer order; determining, with the at least one processor, information related to at least two options associated with the customer order to present to the customer for up-selling additional goods or services related to the customer order, the at least two options being associated with information for a net profit metric, the net profit metric including information for at least one of a profit and a loss associated with the at least two options; determining, with the at least one processor, a second cost related to shipping and packaging the additional goods or services with the customer order; determining, with the at least one processor, an incremental packaging and shipping cost at least from the first and second costs, the incremental packaging and shipping cost relating to a cost for packaging and shipping the additional goods or services with the customer order; determining, with the at least one processor, an adjusted net profit for up-selling the additional goods or services with the customer order, the adjusted net profit being determined at least from the net profit metric and the incremental packaging and shipping cost; ranking, with the at least one processor, the at least two options to present to the customer for up-selling the additional goods or services related to the customer order based on the adjusted net profit; and presenting, for a graphical user interface (GUI), information for the at least two options based upon the ranking.