Patent ID: 8719038

Claim:
Computer readable apparatus configured to aid a user in locating an organization or entity, the apparatus comprising a storage medium having a computer program configured to run on a processor, the program configured to, when executed on the processor: obtain a representation of a first speech input from the user, the first speech input relating to a name of a desired organization or entity; cause use of at least a speech recognition algorithm to process the representation to identify at least one word or phrase therein; use at least the identified at least one word or phrase to identify a plurality of possible matches for the name; cause the user to be prompted to enter a subsequent input in order to aid in identification of one of the plurality of possible matches which best correlates to the desired organization or entity; receive data relating to the subsequent user input; based at least in part on the data, determine which of the plurality of possible matches is the one that best correlates; determine a location associated with the one of the possible matches that best correlates; and select and cause presentation of a visual representation of the location, as well as at least an immediate surroundings thereof, on a display viewable by the user, the visual representation further comprising visual representations of one or more other organizations or entities proximate to the location.