Patent ID: 8850340

Claim:
A mobile terminal, comprising: a display configured to display a graphical user interface; a user identification unit configured to connect at least first and second user identification modules to the mobile terminal, said first and second user identification modules including first and second telephone numbers, respectively; a memory configured to store at least first and second user interface information corresponding to said first and second user identification modules, respectively; and a controller configured to: set first and second user interface information, wherein the first and second user interface information are related to content display characteristics including at least one of color, brightness, saturation, intensity, theme, background image or font, and audio output characteristics including at least one of audio profile or audio volume, and wherein the first user interface information is different from the second user interface information, selectively construct a first content display screen and a first output audio based on the first user interface information when a specific event is performed through the first identification module, or a second content display screen and a second output audio based on the second user interface information when the specific event is performed through the second identification module, wherein the first content display screen, the first audio, the second content display screen and the second audio correspond to the specific event, and output one of the first content display screen and first output audio or the second content display screen and second output audio, based on whether the specific event is performed through the first identification module or through the second identification module.