Patent ID: 8429145

Claim:
A method for generating a search results page, the method comprising: receiving a first set of query terms from a particular user; and in response to receiving the first set of query terms, performing the steps of: based on the first set of query terms, searching a repository for search result items; identifying an entertainment item by performing a search with a second set of query terms; wherein the second set of query terms includes: one or more query terms that are based on the first set of query terms; and at least one term, frequently associated with entertainment items, that is selected for inclusion within the second set without regard to the terms of the first set; wherein said at least one term was not used to search the repository for the search result items; generating a search results page that includes: said entertainment item, wherein said entertainment item was identified for inclusion in the search results page using said at least one term, and said search result items, wherein said search result items were identified for inclusion in the search results page without using said at least one term; wherein the entertainment item includes a characteristic that distinguishes the entertainment item from the search result items or any advertisement items in the search results page; and sending the search results page to the particular user for presentation of the search results page to the particular user, wherein the method is performed by one or more computing devices.