Patent ID: 8018415

Claim:
A display device, comprising: a display unit in which pixels are arranged in a matrix state; and a drive circuit selecting respective pixels in the display unit by each row and giving additional potential to pixel electrodes of the pixels by using coupling, and wherein the drive circuit is configured to cause the reverse polarity of potential added to pixel electrodes to be a potential which can add suitable voltage to additional potential lines in a frame before adding the additional potential; scanning lines, auxiliary lines as additional potential line and signal lines arranged according to a matrix arrangement of pixels, and wherein each pixel includes a pixel cell, a switching element connecting the signal line to the pixel electrode of the pixel cell selectively according to the level of the scanning line, and a storage capacitor in which one electrode is connected to the pixel electrode and the other electrode is connected to the corresponding auxiliary line, and wherein the drive circuit outputs a target potential having reverse polarity to the scanning lines and the auxiliary lines at the predetermined timing.