Patent ID: 7523385

Claim:
A computer-implemented method for providing enterprise event marketing and management automation comprising the steps of: (a) providing a website including online tools for event marketing and management; (b) allowing a user in communication with the website to create a plurality of event pages describing an event and a registration page associated with the event utilizing the online tools, each of the plurality of event pages being targeted to one of a plurality of participant groups, each of the plurality of participant groups comprising one or more participants, the event pages including a link to the registration page; (c) forwarding a first event page of the plurality of event pages to a first participant of a first participant group to enable the first participant to establish a first communication with the registration page utilizing the link; (d) forwarding the registration page to the first participant to be completed and returned in response to the first communication; (e) forwarding a second event page of the plurality of event pages to a second participant of a second participant group to enable the second participant to establish a second communication with the registration page utilizing the link, the first event page being different from the second event page, the first participant group being different from the second participant group; (f) forwarding the registration page to the second participant to be completed and returned in response to the second communication; (g) receiving the registration page and in response thereto communicating confirmations to the first and second participants; and (h) communicating to the user the information received from the first and second participants.