Patent ID: 8762199

Claim:
A computer-implemented method of operating a wagering game on a gaming system, the wagering game including a first plurality of symbols that includes one or more generic symbols, the method comprising: receiving, via at least one of one or more input devices, an input indicative of a wager initiating the wagering game; dynamically substituting, by at least one of one or more processors and during operation of the gaming system, a branded symbol for a selected one of the one or more generic symbols of the first plurality of symbols to form a second plurality of symbols, the branded symbol advertising a product or service of a third party; randomly selecting, via at least one processor of the one or more processors, a game outcome of the wagering game; and displaying to a player, via at least one of one or more display devices, one or more symbols of the second plurality of symbols that represent the randomly selected game outcome.