Patent ID: 8608562

Claim:
A computer-implemented method, comprising: receiving, by an advertisement distribution system comprising one or more computer processors, advertising content for placement in an advertising spot in a video game; determining, by the one or more computer processors and in response to receiving the advertising content in the advertising spot, that placement of the advertising content at the advertising spot during subsequent execution of the video game requires approval of at least a producer of the video game and an entity identifiable from content of the video game prior to the subsequent execution; providing, by the one or more processors and to each of the producer and the entity, approval messages requesting approval for placement of the advertising content in the advertising spot, at least one of the approval messages being provided only after another entity has approved the advertising content; determining, by the one or more processors, that each of the producer and the entity has approved placement of the advertising content in the advertising spot; receiving, during execution of the video game, a content request for content to be presented in the advertising spot; and providing, by the one or more processors and based on the approval the advertising content, the advertising content in response content request.