Patent ID: 7287064

Claim:
A method of measuring and using an Internet user's level of interest in a given subject the method comprising: at a mobile-IP home agent configured to pass IP communications to a user, (i) establishing a count of web pages sent to the user that each contains at least a threshold number of keywords related to the given subject, wherein the threshold is non-zero, and (ii) establishing a count of keywords related to the given subject that appear in web pages sent to the user, wherein establishing the count of keywords includes: for each web page sent to the user, establishing a capped page keyword count by counting instances of keywords related to the given subject matter that appear in the web page, wherein the capped page keyword count is capped such that its value is not greater than a predetermined maximum number of instances of keywords; and summing the capped page keyword counts to establish the count of keywords, wherein the count of keywords is not greater than the count of web pages multiplied by the predetermined maximum number of keywords; using the count of keywords as a basis to establish a measure of the user's interest in the given subject; and using the established measure of the user's interest level as a basis to provide information to the user.