Patent ID: 7126567

Claim:
A full-color display device comprising: a display panel that includes a display region consisting of a plurality of pixels; a light source unit that is arranged behind the display panel and emits light including components of three primary colors of light, which are red, green, blue, to the display panel; a display control means that controls intensity of the components of three primary colors of light that is emitted from the light source unit to a front surface of the display for displaying a full-color image in the display region, wherein the display control means controls intensity of light emitted from the light source unit; the intensity is set higher for displaying an image in a single color similar to one of the three primary colors in a predetermined region that includes at least a part of the display region than for displaying an image in a mixed color; the intensity is set lower than a maximum intensity of light emitted from the light source unit to the predetermined region when an image is displayed in a mixed color in the predetermined region; and the intensity is set higher than the set intensity when an image is displayed in a single color in the predetermined region.