Patent ID: 8842068

Claim:
A drive device that drives a display medium which displays an image, the display medium including a display substrate with transparency to light, a back substrate arranged to be opposed to the display substrate with a separation maintained therebetween, a disperse medium filling between the display substrate and the back substrate, a group of first particles that are dispersed in the disperse medium and move when a first voltage equal to or higher than a first threshold in terms of absolute value is applied between the display substrate and the back substrate, and a group of second particles that are different in color from the first particles, are dispersed in the disperse medium and move when a voltage equal to or higher than a second threshold in terms of absolute value is applied between the display substrate and the back substrate with the second threshold lower than the first threshold in terms of absolute value, the drive device comprising: a setting unit that sets a drive voltage of the second particles responsive to a display density of the second particles with respect to the image, and sets threshold characteristics of the first particles based on a relationship between the set drive voltage of the second particles and a display density of the first particles; and a voltage application unit that applies between the display substrate and the back substrate an initial drive voltage responsive to the threshold characteristics of the first particles set by the setting unit, and thereafter applies between the display substrate and the back substrate the drive voltage of the second particles responsive to the display density of the second particles set by the setting unit.