Patent ID: 8056734

Claim:
A merchandising system comprising: a front, a back area, a swing door located at the front, the swing door moveable about an axis between a closed position and an open position; and a lead flippable column having a first side and a second side, the first and second sides of the lead flippable column parallel to each other and extending from the front to the back area, and at least one non-lead flippable column, wherein the lead flippable column is positioned between the swing door and the non-lead flippable column, the first side of the lead flippable column closer to the swing door than the second side of the lead flippable column, the second side of the lead flippable column closer to the non-lead flippable column than the first side of the lead flippable column, the flippable column and the non-lead flippable column each comprising a plurality of shelves, the shelves in the flippable column and the non-lead flippable column extending from the front to the back area, each shelf configured to support a single row of items, and wherein the first side of the lead flippable column at the back area is non-accessible from the front when the swing door is in the closed position, and is accessible from the front when the swing door is in the open position.