Patent ID: 8340255

Claim:
An interactive display response (IDR) system, comprising: an interactive display server (IDS) for communicating display requests from a call center to a plurality of mobile devices that established a connection with the call center; an interactive display agent (IDA) installed on each of the plurality of mobile devices for at least displaying the display requests received from the IDS and communicating user's selections to the call center responsive to the display requests, wherein each mobile device hosting the IDA establishes a voice session with the call center by dialing the call center telephone number and a data session, wherein the IDA sends the user selections to the call center over any one of the voice session and the data session using at least one of dual-tone multi-frequency (DTMF) signaling and messages, wherein the messages are in formats including at least one of: data messages, text messages, email messages, multimedia messaging service (MMS) messages, images, video clips, and audio clips; and an IDR interface for interfacing with interactive voice response (IVR) scripts carried out by the call center and generating display requests based on the IVR scripts.