Patent ID: 7908561

Claim:
An apparatus for providing a web based personalized service, the apparatus comprising: a service information storage unit in which information on a service including a service name and a URL for dynamically providing personal data is stored; a service generation unit which provides software used to generate a service so that a user generates the service by using the software suitable for an operating system of a personal device of the user; a service registration unit which stores the generated service, receives the information on the generated service from the user, and stores the information in the service information storage unit; and a service execution unit which provides the information on services generated by the user to the user and executes a service which is requested by the user to be executed on the basis of the information on the generated services; a service customizing unit which provides a service template to the user, wherein the service template includes a service logic program which customizes a service by using service template construction information including graphic information on components that constitutes the service template and service customizing information that are property values of the components modified by the user, wherein the service customizing unit searches for personal data of the user, when the user modifies the property values of the components.