Patent ID: 7987987

Claim:
A product display system having an integral protective case for housing and displaying a product, the system comprising: a. a bi-layer product package including a display layer and an opposed backing layer secured adjacent the display layer, wherein the display layer defines a product display void surrounded by the display layer; b. a protective case including a capture lid pivotally secured to a product display base, wherein the base is surrounded on all sides by a product containing wall to define a product chamber so that the product may be housed within the product chamber between the display base, the containing wall and the capture lid whenever the protective case is disposed in a closed position, the protective case also including a securing structure means projecting from the containing wall in a direction away from the product chamber, the securing structure means being for securing the display base of the protective case between the display layer and backing layer of the product package; and, c. wherein the capture lid of the case is dimensioned to be secured in an open position pivoted away from the product chamber between the display layer and backing layer of the bi-layer product package, and the product display base of the protective case is configured to project through the product display void of the display layer of the product package so that the product display base extends through the display void in a direction away from the display layer and backing layer, and wherein the product display void and protective case are cooperatively dimensioned so that the securing structure means is secured between the display layer and backing layer whenever the product display base projects through the product display void so that the product is thereby housed for display within the product chamber between the display base, the product containing wall and the backing layer.