Patent ID: 8212756

Claim:
A display apparatus including a signal processing section which generates gray scales corresponding to first through nth sub-frames into which one frame is divided, wherein, in a rising response in which a gray scale of a previous frame is Tf and a gray scale of a subsequent frame is Tr, the signal processing section is configured to generate T1, which is a gray scale corresponding to a first sub-frame of the subsequent frame, and T2, which is a gray scale corresponding to any one of a second through nth sub-frames of the subsequent frame, said T1 and T2 satisfying inequalities: (i) T1≧Tf, (ii) T2≧Tr, and (iii) T1−Tf<T2−T1, and if said Tf is included in a first gray scale range, said T1 increases as said Tr increases, and if said Tf is included in a second gray scale range, T1=Tf is satisfied regardless of Tr, the first gray scale range being in a lower side of a whole gray scale range and the second gray scale range being in a higher side of the whole gray scale range.