Patent ID: 8655730

Claim:
A method of providing advertisements, the method comprising: receiving an advertisement request from a web browser, the advertisement request being associated with a web page to be rendered by the browser for display to a user; identifying at least one pay-per-click advertisement in response to the advertisement request; identifying at least one pay-per-impression advertisement in response to the advertisement request; identifying a browse history of the user, the browse history comprising information regarding a clicking frequency of the user on first advertisements other than the at least one pay-per-click advertisement and the at least one pay-per-impression advertisement; determining whether the clicking frequency of the user meets a threshold; selecting a second advertisement, said selecting comprising: in response to the clicking frequency of the user meeting the threshold, selecting the at least one pay-per-click advertisement as the second advertisement; in response to the clicking frequency of the user not meeting the threshold, selecting the at least one pay-per-impression advertisement as the second advertisement; and providing the second advertisement to the browser for display on the web page; wherein at least said identifying the browse history and determining whether the clicking frequency meets the threshold are performed by one or more computer systems comprising one or more computers.