Patent ID: 8364527

Claim:
A method of providing information to a consumer from a plurality of listings using an identifying code, each listing having information obtained from an advertiser and associated with a good or service, the method comprising the following steps: receiving, at a computing system, via an electronic communication network, a request from the consumer for a listing of interest regarding a good or service of interest, the request including a requested code comprising an alphanumeric code associated with said listing of interest; accessing an electronic database comprising the plurality of listings, each listing being a classified ad for a specific good or service being advertised, each listing being associated with an alphanumeric code having no more than 6 characters, wherein the alphanumeric code is associated with more than one listing wherein such listings having the same alphanumeric code are for different goods or services; determining, by the computing system, at least one matching listing in the electronic database having an associated alphanumeric code which matches the requested code; and transmitting, via said electronic communication network, the at least one matching listing to the consumer.