Patent ID: 7451101

Claim:
A method of commodity selling intermediation performed in a commodity selling intermediation apparatus using a commodity information database that stores commodity discrimination code for uniquely discriminating commodities of respective manufacturers, trade name, and manufacturer's recommended retail price which is information related to sticker prices determined by the manufacturer, and a shop commodity information database that stores shop code for discriminating shops from each other, the commodity discrimination code, and commodity selling prices, the method comprising the steps of: receiving order information related to a plurality of commodities selected at a customer client, the order information including information for specifying the commodity discrimination code; searching the shop commodity database for commodity selling prices of the plurality of commodities at a plurality of shops using commodity discrimination code as a key; totaling the prices of the plurality of commodities searched using the commodity discrimination code as a key, at each of the shops; and controlling the customer client to display the totals at each of the shops such that the commodity selling prices of the plurality of commodities are also displayed along with manufacturer's recommended retail prices and a total thereof on the display screen at the customer client, wherein the commodity selling prices of the plurality of commodities are displayed such that at least a part of the commodity selling prices is concealed.