Patent ID: 7437316

Claim:
A process operating on a computer fulfilling orders for products that have been advertised on the radio, comprising: receiving a telephone call from a customer seeking to order a product that has been advertised on the radio and is located remotely from the customer; determining if the telephone call is received through an approved mobile telephone service provider; determining the dialed number of the telephone call; determining a product associated with the dialed number; determining the calling number of the telephone call; determining if customer information can be obtained based upon the calling number; initiating, if the telephone call is from an approved mobile telephone service provider and if customer information can be obtained based upon the calling number, delivery of the remotely located product to the customer; if the telephone call is not from an approved mobile telephone service provider or if customer information can not be obtained based upon the calling number, transferring the call to a pre-established service; and wherein all the above steps are performed on a computer network system.