Patent ID: 8322061

Claim:
A distribution marketing piece adapted for adhesive attachment to a substrate, said distribution marketing piece comprising: a top ply having an uppermost side and a back side, a top edge, a bottom edge, and first and second side edges, a first line of separation extending substantially between said first and second side edges and providing a first section including said bottom edge and a second section including said top edge; a liner ply having an intermediate surface and a back surface; a layer of release coating applied to at least a part of the intermediate surface of the liner ply; a layer of adhesive applied between at least a part of the back side of the top ply and at least a part of the intermediate surface of the liner ply, wherein upon separation of the liner ply from the top ply, at least some of said adhesive is carried with and adheres to said top ply, said distribution marketing piece further including a second line of separation and a third line of separation extending substantially through both said top ply and said liner ply, said second line of separation and said third line of separation being substantially parallel to one another and perpendicular to said first line of separation, said liner ply further including a transverse line of weakness oriented substantially parallel to said first line of separation and spaced therefrom to define therebetween an upper border section having at least some of said layer of adhesive defining an exposed adhesive region positioned on the back side of the top ply when the portion of the liner ply positioned adjacent to the upper border section is removed from the top ply, further including a second extension line of separation extending substantially through said liner ply and substantially co-linear with and extending longitudinally from said second line of separation, and a third extension line of separation extending through said liner ply and substantially co-linear with and extending longitudinally from said third line of separation, wherein said second extension line of separation and said third extension line of separation are substantially parallel to one another and do not extend substantially through said top ply, and wherein said second extension line of separation and said third extension line of separation extend to and intersect with said transverse line of weakness.