Patent ID: 6889855

Claim:
A display assembly for the display of multiple merchandise packages with provisions for moving product packages toward a front of the assembly as packages are removed by customers, which comprises (a) a display rack comprising a pair of spaced-apart, parallel support elements arranged to extend outward in a point of purchase product display, (b) a product pusher mounted on said support elements for forward and rearward sliding movement, for urging packages to the front of said display assembly, (c) said product pusher a sheet-like structure of plastic material including generally upright front and back wall panels having lower edges, with said back panel being joined along an upper edge portion thereof to said front panel and said panels having bottom edge margins spaced apart in the direction of said sliding movement, (d) said front and back wall panels having open-sided notches therein adjacent said bottom edge margins slideably engaging said support elements, (e) a coiled strip spring for urging said product pusher in a forward direction, (f) an anchor element at a forward end of said display rack for securing one end of said spring, (g) spaced apart internal surfaces of said wall panels forming a confinement for a coiled body of said strip spring with said coiled body urging said product pusher in a forward direction, (h) said product pusher, at least in its bottom edge margins, having a width greater than a space between said support elements whereby said product pusher is supported by engagement of opposed pairs of said open sided notches in said front and back wall panels.