Patent ID: 8296643

Claim:
A method for delivering content combinations to a test web page instrumented for use with multiple experiments of a multivariate experimentation system, comprising: receiving a page identifier of the test web page, the test web page having code defining a plurality of variable content sections, each variable content section of the plurality of variable content sections having a corresponding variable content section identifier; receiving a first experiment schema, the first experiment schema including a first set of identifiers associated with a first subset of variable content sections of the plurality of variable content sections; receiving a second experiment schema, the second experiment schema including a second set of identifiers associated with a second subset of variable content sections of the plurality of variable content sections; retrieving, from a plurality of experiment identifiers associated with the page identifier, a first experiment identifier of a first experiment that corresponds to the first experiment schema; retrieving a first set of variable content items based on the first experiment identifier and the first set of identifiers; sending the first set of variable content items to a first web browser for insertion into the first subset of variable content section of the test web page corresponding to the first set of identifiers, wherein the first set of variable content items includes a first particular subset of variable content items that are associated with a first effectiveness in achieving a goal, the goal being selected based on different types of user interactions with the test web page; retrieving, from the plurality of experiment identifiers associated with the page identifier, a second experiment identifier of a second experiment that corresponds to the second experiment schema; retrieving a second set of variable content items based on the second experiment identifier and the second set of identifiers, wherein the second set of variable content items includes a second particular subset of variable content items that are associated with a second effectiveness in achieving the goal; and sending the second variable content of the second experiment to a second web browser for insertion into the second subset of variable content sections of the test web page corresponding to the second set of identifiers.