Patent ID: 7415717

Claim:
An information receiving device for receiving, at a variable subscription fee, separately transmitted program information and commercial information, and allowing a viewer to set display conditions for displaying the commercial information with the program information, comprising: receiving means for receiving the program information and the commercial information on a first channel; wherein the commercial information is received and then the program information is received; condition setting means for the viewer to set display conditions for the commercial information, including an option to display a selectable percentage of commercial information varying in a range from 0 to 100 percent and including percentages greater than 0 and less than 100; control means for forming control data on the basis of the display conditions; combining means for combining said program information with said commercial information in accordance with said control data and outputting the combined program and commercial information for display; transmission means for transmitting the control data to a source company which transmits the program information and the commercial information and which determines a subscription fee in accordance with the selectable percentage option set by the viewer; wherein said control means, at the viewers request, and in response to viewer operation of the condition setting means causes the transmission of commercial related information to be transmitted from a commercial related information memory; and wherein said display conditions include an option to not display any commercial information such that only program information is displayed.