Patent ID: 8612539

Claim:
In a system comprising a server and a client device, a method for providing a customized media channel to a user of the client device, comprising: (a) transmitting, from a server, to the client device information identifying a list of genres, wherein the client device is operable to (i) display a user interface that comprises the list of genres and (ii) enable the user to select one of the listed genres, wherein the client device is further operable to transmit a message to the server in response to the user selecting one of the listed genres, wherein the message includes an identifier identifying the selected genre; (b) receiving, at a server, the message transmitted by the client device; (c) in response to receiving the message, selecting a media content item based, at least in part, on (i) the genre selected by the user and (ii) profile information associated with a user identifier input by the user and/or a client identifier associated with the client; and (d) immediately after step (c), transmitting, from a server, the selected media content item to the client device, wherein the client device is arranged to receive the media content item and play the media content item for the user.