Patent ID: 8104618

Claim:
A method of packaging and displaying products in a display tray, said method comprising: packaging products in primary packages without secondary packaging of the primary packages, each of said primary packages having: a front side wall, a back side wall opposite said front side wall, a top side wall extending between said front side wall and said back side wall, and a bottom side wall extending between said front side wall and said back side wall and opposite said top side wall; and a longitudinal axis extending along and between said front side wall, said back side wall, said top side wall, and said bottom side wall, and along which axis is formed an opening through which said products within said primary package are accessible; wherein: said bottom side wall is contoured to permit said primary package to rest in a stable manner thereon in a substantially horizontal orientation with said longitudinal axis oriented substantially horizontally; and said top side wall has a surface in which branding information is formed in a manner altering the contour of said top side wall surface; stacking a plurality of said primary packages substantially horizontally and directly on top of one another in a product display tray; and arranging said stacked primary packages within said display tray to rest on said bottom side walls of said primary packages with said branding information on said top side walls of said primary packages facing in a substantially upward direction.