Patent ID: 8832436

Claim:
A method, comprising: receiving, by a content distribution system and from a user device, a request for content; obtaining, by the content distribution system, session information associated with a session via which the request is received, the session information identifying a first identifier associated with a subscriber, the subscriber being associated with the user device; and obtaining, by the content distribution system and based on receiving the request, the first identifier from the session information; encoding, by the content distribution system, the first identifier and a key to create a second identifier associated with the subscriber; storing, by the content distribution system, the second identifier in the request to create a modified request; providing, by the content distribution system, the modified request to a content provider identified by the request; receiving, by the content distribution system and from the content provider, the content and targeted content, the targeted content being associated with the second identifier and conforming to an attribute associated with the subscriber; and providing, by the content distribution system and to the user device, the content and the targeted content.