Patent ID: 6993489

Claim:
A method of automated electronic communication between a host database and a prospect referred to the database by a sponsor, the method comprising the steps of: requesting prospect information from the sponsor, the prospect information being requested by the host database and including the email address and additional personal characteristics of the prospect; receiving and storing the prospect information from the sponsor in the host database; automatically creating a personalized message for the prospect at the host database based upon the stored prospect information; electronically forwarding the personalized message from the host database to the sponsor; promoting the sponsor to forward the personalized message to the prospect such that the personalized message is received by the prospect from the sponsor; automatically creating at least one follow-up message for the prospect at the host database based upon the stored prospect information; electronically forwarding the follow-up message to the sponsor at predetermined at times determined by the hose database based upon the stored prospect information; and prompting the sponsor to forward the follow-up message to the prospect such that the follow-up message is received by the prospect from the sponsor, such that the host database controls the timing of the contact between a sponsor and the prospect.