Patent ID: 7117436

Claim:
A method for generating web pages, comprising: storing a preconstructed web page; storing, separate from said preconstructed web page, correlation data that specifies a correlation between an identifier and replacement content; receiving a request for a requested web page that corresponds to said preconstructed web page; in response to said request, retrieving said preconstructed web page, wherein: said preconstructed web page was created prior to receiving said request, said preconstructed web page is written in a tag-delimited page description language, and said preconstructed web page includes said identifier that is located at a position between a pair of tags within said preconstructed web page; in response to said request, modifying said preconstructed web page to produce said requested web page by causing a program to perform the steps of: removing said identifier from said preconstructed web page, and inserting said replacement content at said position in said preconstructed web page, wherein said replacement content is selected based on the correlation data; and providing said requested web page in response to said request.