Patent ID: 8688492

Claim:
A method implemented in a communication network associated with a plurality of mobile devices, comprising: collecting, via a mobile service provider device configured to facilitate communications among the plurality of mobile devices, a first data set from one or more packet headers of packets sent to one or more of the plurality of mobile devices, wherein the first data set includes ad result data associated with ad results delivered to the plurality of mobile devices, wherein the ad result data is associated with time and day of delivery data as well as user identity data; collecting, via the mobile service provider device, a second data set that includes purchase data associated with purchases made via the plurality of mobile devices, wherein the purchase data is associated with purchased product data, time of purchase data as well, as user identity data; and determining, via the mobile service provider device, an indication of change in user response to one or more of the ad results based at least in part on comparing the first data set and the second data set on a user-by-user basis.