Patent ID: 8620878

Claim:
A method of distributing broadcasting multimedia content, the method comprising: receiving multimedia data to be distributed; streaming, by a computing device at a first time, a first presentation of the multimedia data to first users, wherein the multimedia data is presented to each of the first users for a duration of time in a time-dependent manner; responsive to streaming the first presentation, receiving a plurality of items of experience data from the first users, each item of experience data associated with a point of time in the multimedia data, and the each item of experience data representing a reaction by one of the first users at the associated point of time during the first presentation of the multimedia data; aggregating, by a telemetry engine, the items of experience data corresponding to the multimedia data to generate aggregated experience data; analyzing the aggregated experience data; assigning at least a portion of the multimedia data to one or more categories based on the analysis of the aggregated experience data; sending the aggregated experience data to the first users for presentation to the users in conjunction with the first presentation of the multimedia data; storing the aggregated experience data in association with the multimedia data; at a second time after the first time, streaming a second presentation of the multimedia data to second users; and sending the aggregated experience data to the second users for presentation to the second users in conjunction with the second presentation of the multimedia data.