Patent ID: 7512552

Claim:
A method of creating an electronic greeting card incorporating a gift, the method comprising: generating a first user interface allowing a user to select an electronic greeting card from a plurality of greeting cards, and to customize at least part of the selected electronic greeting card; generating a second user interface allowing the user to select a gift from a plurality of gift types; embedding a first link in the customized electronic greeting card to facilitate retrieval of the selected gift, the first link including a code indicative of the selected gift; electronically transmitting with a computer system first version of the customized electronic greeting card with the embedded link to a receiver identified by the user, the first version comprising a greeting portion and a first personalized portion; receiving a communication from the receiver in response to the customized electronic gift card with the embedded link; and electronically transmitting with a computer system a second version of the customized electronic greeting card to the receiver, the second version comprising the greeting portion and a second personalized portion, the second personalized portion including a modification from the first personalized portion responsive to the communication from the receiver.