Patent ID: 8375254

Claim:
A method for executing in a data processing environment, the method for the design of a factorial test for a marketing campaign with multiple factors as independent design variables, comprising the steps of: designing the factorial test, within an online expert system, using an interactive test design process such that a user designs the factorial test by interacting with the online expert system, the interactive design for the factorial test including at least a selection of test type, a test population of potential customers of the marketing campaign against which the test is to be run, and selection of at least two factors from the test population of potential customers to be used as independent design variables, wherein the factorial test includes testing multiple factors simultaneously; executing the factorial test within the online expert system, to determine responses by the potential customers of the marketing campaign in the test population to the multiple factors tested simultaneously; and automatically evaluating factorial test results within the online expert system, using predetermined formulas to calculate at least one of a main effect and interaction effect of the multiple factors.