Patent ID: 8566163

Claim:
A computer-implemented method for generating a trade calendar, comprising: configuring a calendar generator having a processor and a memory by storing in the memory a trade calendar module, wherein the processor selectively executes the trade calendar module; populating, by the processor executing at least a part of the trade calendar module, a trade calendar with information responsive to a query comprising search criteria for searching information pertaining to trade promotions, the trade calendar including each trade promotion that meets the search criteria; enabling, by the processor, display of the trade calendar in a tabular format including a selection of dates; enabling, by the processor, display of marketing activities corresponding to a portion of the information in the trade calendar; and enabling, by the processor, selection from among at least two action association links and linking of two or more of the trade promotions using the selected action association link, wherein when a hard link is selected, activity with respect to a first trade promotion linked by the action association link triggers an alert or action pertaining to a second trade promotion linked to the first trade promotion by the action association link.