Patent ID: 8121963

Claim:
A computer-implemented method for controlling online ad delivery based on time-based, periodic predictions of ad consumption, the method comprising: modeling, using a processor, an aspect of at least one online advertisement, of a plurality of online advertisements, the modeling including modeling with a mathematical model, the mathematical model comprising a control-signal-related component, a control-signal-independent, time-based periodic component, and an error component; receiving data related to the aspect of the at least one online advertisement; updating each component of the mathematical model based on at least one of a control signal related to the received data, the received data, and a previous state of at least one of the components, to create an updated model of the aspect of the at least one online advertisement; predicting, using a processor, a future state of the aspect of the at least one online advertisement using the updated model; and selecting an online advertisement among the plurality of online advertisements to display based at least in part on the prediction of the aspect of the at least one online advertisement.