Patent ID: 8155679

Claim:
In a system comprising a network, a source communication device, a destination communication device and an intermediary connected to the network, said intermediary comprising a server adapted to execute a method for providing advertising content from at least one advertiser of a group of advertisers to a recipient associated with the destination communication device and for subsidizing a qualified subscriber associated with the source communication device comprising: obtaining a first profile from the at least one advertiser in the group of advertisers including a set of demographic requirements related to at least one advertiser of a group of advertisers and storing the first profile by the intermediary; obtaining a second profile from the source communication device including a set of demographic data related to a subscriber and storing the second profile by the intermediary; deriving a match condition between the first profile and the second profile; determining if the subscriber is a qualified subscriber based on the match condition; conditioning a set of subsidy programs based on the match condition; communicating a subsidy program of the set of subsidy programs to the qualified subscriber; receiving one or more selections of the at least one advertiser of the group of advertisers and of the chosen subsidy program from the set of subsidy programs; providing an endorsement tag related to the at least one advertiser of the group of advertisers and linked with the advertising content; transmitting to the qualified subscriber information for creating a content communication that can be sent from the qualified subscriber to the recipient, the content communication including the endorsement tag; subsidizing the qualified subscriber according to the chosen subsidy program; receiving a signal through execution of the endorsement tag to transmit the advertising content; and, transmitting the advertising content to the recipient.