Patent ID: 8902143

Claim:
A liquid crystal display comprising: a display section including a plurality of pixels and displaying an image through varying a gray scale of each of the pixels based on an image signal; a detection section detecting, based on the image signal, variations in gray scales of a first pixel and a second pixel which are adjacent to each other; a control section performing control, based on a detection result of the detection section, to allow one of the first and second pixels to be maintained in black state of display for a predetermined period; and a storage section configured to hold information of pre-tilt orientation of liquid crystal molecules in each of the pixels, the liquid crystal molecules being contained in a liquid crystal layer provided in the display section and being vertically aligned at a predetermined pre-tilt angle, wherein the control section performs control, based on both the information of pre-tilt orientation and a detection result of the detection section, to allow the one of the first and second pixels to be maintained in black state of display for the predetermined period, and wherein the control section performs control to allow the one of the first and second pixels to be maintained in black state of display for the predetermined period, when the information of pre-tilt orientation and the detection result of the detection section indicate that alignment perturbation of the liquid crystal molecules in an orientation opposite to the pre-tilt orientation is likely to be caused in a region near a border between the first pixel and the second pixel.