Patent ID: 8606637

Claim:
A method of distributing advertising, comprising: embedding, by a media content server, a metatag in a media content, wherein the metatag comprises identifying information; analyzing, by an advertisement server, a usage history of a media player to identify a usage profile associated with the media player; selecting, by the advertisement server, a plurality of targeted advertisements based on the usage profile associated with the media player; transmitting, by the advertisement server, the plurality of targeted advertisements to storage on the media player during intervals of network connectivity of the media player; storing, by the media player, the media content comprising the metatag; playing, by the media player, the stored media content on the media player; encountering, by the media player, the metatag during the playing of the media content; in response to the encountering of the metatag, selecting, by the media player, a relevant targeted advertisement of the plurality of targeted advertisements based on the identifying information in the metatag, wherein only a subset of the plurality of targeted advertisements satisfies the identifying information; and playing, by the media player, the relevant targeted advertisement.