Patent ID: 8442500

Claim:
A method for delivery of content to a mobile device of a user, the method comprising: receiving, by a host computer system, from the mobile device, physiological state data collected from the user of the mobile device captured at a time; receiving, by the host computer system, image data based on an image captured by the mobile device, wherein the image was captured at least approximately at the time; analyzing, by the host computer system, the image data to identify a characteristic of the image; analyzing, by the host computer system, the physiological state data collected from the user of the mobile device; selecting, by the host computer system, content to deliver to the mobile device of the user at least partially based on the physiological state data collected from the user and the characteristic of the image, wherein the content is selected from a plurality of content; transmitting, by the host computer system, the content to the mobile device; and determining, by the host computer system, a price for presenting the content related to the physiological state data collected from the user and the characteristic of the image to the user, wherein: the price is to be charged to a content provider associated with the content, the content is linked with an ideal physiological state, and the price for presenting the content is higher the more likely the physiological state data collected from the user indicates the ideal physiological state.