Patent ID: 8386565

Claim:
A method for providing communication integration between users of a virtual universe, comprising: identifying an object of interest in the virtual universe, the object of interest comprising at least one of the following: a first user, or an asset associated with the first user that is within the virtual universe; generating a response from the object of interest in the virtual universe, the response comprising all of the following: displaying the asset associated with the first user as well as a set of other assets owned by the first user in the case that the object of interest is the first user, wherein permission to display the other assets owned by the first user and access to the set of other assets owned by the first user is controlled by the first user; identifying an avatar operated by another user within the virtual universe also owning the asset associated with the first user; and displaying, to a second user of the virtual universe upon encountering the asset associated with the first user, a profile of the first user containing the set of other assets owned by the first user, the profile of the first user assigned to the asset by the first user, wherein the asset owner profile assigns an asset type to the asset associated with the first user and each of the set of other assets owned by the first user; and establishing a communication link between the second user and at least one of the following: the first user, a representative of the first user, and the avatar operated by the another user within the virtual universe also owning the asset associated with the first user.