Patent ID: 7472074

Claim:
A system for effectuating customer conditional purchase offers for goods or services comprising: a web server providing a web page accessible by customers; a storage device storing a program; a processor in communication with said storage device, said processor operative with said program to: receive a selection of a subject of goods or services from a customer utilizing the web page; receive a conditional purchase offer from the customer utilizing said web page for purchasing goods or services, said conditional purchase offer specifying at least one condition of the conditional purchase offer and an offer price; receive a payment identifier from the customer specifying a financial account for use in providing payment for said goods or services if said conditional purchase offer is accepted, and subsequently: compare said conditional purchase offer with seller inventory and pricing information from a plurality of sellers of said goods or services to determine if said conditional purchase offer is acceptable, wherein seller identity information is concealed from said customer; if said conditional purchase offer is acceptable, bind said customer to purchase the goods or services, provide an acceptance to said customer in response to the conditional purchase offer, charge said financial account for payment of said goods or services, and provide payment to said seller for said goods or services.