Patent ID: 8107934

Claim:
A method for an entity to communicate goods and services to a customer based on events occurring at a facility of the entity, the method comprising: recognizing a first event from a customer participating in a program of an entity that offers goods and services to the customer through SMS texts transmitted to a mobile communication device of the customer, wherein the first event is opting-in to the program by the customer; transmitting a first executable offer to the mobile communication device through a first SMS text sent to the mobile communication device, the first executable offer based on the first event and comprising a discount for at least a good or service provided by the entity, the first SMS text comprising the unique identifier; determining that the first executable offer has been accepted by the customer by recognizing the unique identifier prior to conveyance of the good or service of the first executable offer to the customer, the acceptance of the first executable offer representing a second event; transmitting a second executable offer to the mobile communication device through a second SMS text sent to the mobile communication device, the second SMS text comprising the unique identifier, the second executable offer transmitted subsequent to a time period associated with the second event, a content of the second executable offer based on at least the acceptance of the first executable offer and a time of day, a current date, a current entertainment event, and a current activity of the customer.