Patent ID: 8556172

Claim:
An electronic shelf label system including electronic shelf labels located near products and a server for transmitting guiding information of said products to said electronic shelf labels, comprising: a storage part, included in said server, memorizing a product master which stores information regarding registered products, an input part accepting provisional information, a specifying part specifying a product and an electronic shelf label located near said product by acquiring a product code for said product and a device code for said electronic shelf, a link part, included in said server, associating a product specified by said specifying part with an electronic shelf label located near said product by generating link information associating said product code and said device code acquired by said specifying part with each other, a generation part, included in said server, generating guiding information of a product specified by said specifying part based on provisional information accepted by said input part when said product is not registered in a product master memorized in said storage part, while generating guiding information of said product based on said product master when said product is registered in said product master, and a transmission part transmitting guiding information of a product to an electronic shelf label associated with said product in the link information including the product code of said product, when guiding information of said product is generated, wherein an electronic shelf label which has received guiding information from said transmission part displays said guiding information, when guiding information of a product is generated by said generation part based on provisional information accepted by said input part, the contents of said provisional information are reflected to the product master memorized in said storage part, regarding said product, and when generating guiding information based on provisional information, said generation part includes identification information in said guiding information, said identification information showing that said guiding information is generated based on said provisional information.