Patent ID: 7739150

Claim:
A system for processing a wireless order for a vendor over a network with a mass media publication comprising: a mass media publication with a human-perceptible advertisement for advertising to consumers a product or service offered by the vendor, the mass media publication attached with at least one radio frequency identification (RFID) tag, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by the vendor; a cellular telephone ordering device of a human consumer who perceives the human-perceptible advertisement of the mass media publication, the cellular telephone ordering device comprising a radio frequency identification reader to receive from the at least one RFID tag of the mass media publication the wireless identification transmission signal representing information pertaining to the product or service offered by the vendor, the cellular telephone ordering device further configured to accept input from a consumer, generate an electronic order request with the received information pertaining to the product or service offered by the vendor and communicate the request to and receive a response from a vendor system via a network that is configured for communications with the cellular telephone ordering device; a vendor system for receiving and processing the request communicated from the cellular telephone ordering device via the network, and responding to the request by sending information to the cellular telephone ordering device via the network, the sent information being associated with the received information pertaining to the product or service offered by the vendor.