Patent ID: 7308358

Claim:
A navigator which navigates a user to a shop, comprising: a use data attaining portion which attains use data concerning use frequency at which the user used the shop; a shop data attaining portion which attains shop data specific to the shop, the shop data including position data specifying the position of the shop; a shop search portion which searches for the shop existing within a predetermined area, based on the position data of the shop data attained by the shop data attaining portion; a display controller which outputs a signal for making the actual shop display characteristic of the shop searched for by the shop search portion, be displayed in a display mode in which visibility of the actual shop display characteristic is differentiated from display characteristics of other shops based on the use data attained by the use data attaining portion, the visibility of the actual shop display characteristic becoming higher in correspondence with the use frequency; and a displayable shop number setting portion which sets the number of shops to be displayed by the display controller, to a predetermined number, wherein the display controller outputs a signal for making the shops to be displayed be displayed at random if the number of shops to be displayed is greater than the predetermined number set by the displayable shop number setting portion.