Patent ID: 7415789

Claim:
An advertising/promotional display product constructed for providing a visually exciting and interest generating display, said product comprising: A. a first panel member incorporating a) a plurality of separate and independent zones formed on one surface thereof, b) each of said separate and independent zones incorporating a unique indicia formed therein, and c) a pair of slots formed adjacent the side edge of each indicia bearing zone in juxtaposed, spaced, parallel relationship with each other; B. a second panel member constructed for being in cooperative, overlying relationship with said first panel member and incorporating a plurality of separate and independent cut out zones, each of said cut out zones being dimensioned for cooperating with one of said indicia bearing zones of the first panel member for enabling said indicia to be viewable through said cut out zone; and C. a plurality of arm members or sliders with each of said members/sliders a) comprising a first section and an adjacent second section and being cooperatively associated with the first panel member and the second panel member for being slidingly movable between a first panel engaged position, wherein the arm member/slider is substantially fully engaged with the panel members, and a second panel disengaged position, wherein at least a portion of the arm members/slider is removed from the panel members, and b. being associated with at least two indicia bearing zones of the first panel member with the first section of the arm member/slider being positioned in overlying, blocking relationship with one of the indicia bearing zones of the first panel member for preventing the indicia from being viewable when said arm member/slider is in its first position and revealing the indicia when the arm member/slider is in its second position, while the second section of the arm member/slider extends through the cooperating slots associated with the adjacent indicia bearing zone; whereby a visually exciting and interest generating advertising/promotional display product is attained which enables the user to manually control the indicia displayed thereon.