Patent ID: 8010612

Claim:
A method comprising: when a user is presented with a user interface of an enterprise requesting an email address of the user, automatically displaying a pop-up window notifying the user that an email address is requested; providing the user with an option in the pop-up window, to select a name, wherein the name is associated with a first email address; automatically inserting the first email address as a sign-up email address into an email field of said user interface, the sign-up email address being different from a primary email address associated with the user; providing to an email service an association between the sign-up email address and the primary email address; providing to the email service an association between the sign-up email address and the enterprise; and presenting an email directed from the enterprise to the sign-up email address in a manner that distinguishes the email from other emails directed to the primary email address, wherein: the option to enter a sign-up email address an option to create a new sign-up address and associate a friendly name therewith; the primary email address is one entry in a list displayed in the pop-up window; and the pop-up window is configured to provide a warning associated with the primary email address when a cursor is placed over the primary email address.