Patent ID: 8644669

Claim:
The non-transitory computer-readable recording medium provided by a content provider and having content and a program recorded thereon, the program causing a playback apparatus to execute a method comprising: an interacting step of interacting with a different program that is prestored in the playback apparatus for playing back the content and that is executed during a playback of the content; and an output step of transmitting, to the different program, a message that is (i) determined according to a result of the interaction performed by the interacting step, and (ii) to be displayed by the playback apparatus, wherein the different program is an execution program that is executed when the playback apparatus plays back the content, wherein the execution program includes two or more messages that are provided by the content provider and that are to be displayed by the playback apparatus, wherein apparatus unique information is assigned to each of a plurality of playback apparatuses, the plurality of playback apparatuses including the playback apparatus, wherein the apparatus unique information assigned to each of the plurality of apparatuses is associated with a different message of the two or more messages, wherein the interacting step acquires the apparatus unique information assigned and unique to the playback apparatus by interacting with the different program, and wherein the output step acquires one message of the two or more messages according to the apparatus unique information, and transmits the acquired message outputs, to the different program.