Patent ID: 8121780

Claim:
A method for offering a user reward based on a chosen navigation route, the method which comprises: inputting a destination location by using an interface for a navigation system; calculating routes from a starting location to the destination location by taking into consideration route segments including public transportation route segments and road network route segments, wherein the step of calculating routes from the starting location to the destination location includes querying, with the navigation system, a network database for public transportation information and wherein the step of calculating the routes includes calculating at least one hybrid route including a public transportation route segment and a road network route segment; presenting the routes including the at least one hybrid route as alternative routes to a user; offering a reward for choosing a respective one of the routes; and redeeming a reward by performing an authentication operation selected from the group consisting of performing an authentication with a wireless transmitter to be carried by a user for identifying a user entitled to a reward and performing an authentication by requiring a user to enter an authorization code in order to identify a user entitled to a reward.