Patent ID: 8600810

Claim:
A computer display advertising method, comprising: (a) placing a first visible element on a displayable page on at least one hosting server with a first predefined contractual relationship with an agency entity; (b) placing a computer code file on a control server with a secondary predefined contractual relationship with the agency entity; (c) making the hosting server and the control server accessible to a client viewer; (d) loading the computer code file upon loading of the displayable page on the screen of the client viewer; (e) in response to the interaction of a computer pointing device with the first visible element, and according to the specifications of the computer code file, (1) the client viewer, via the execution of the computer code file, detecting the actual position on the screen of the client viewer of the first visible element; (2) determining an optimized position for the secondary visible element, so that its display position is optimized in the horizontal direction on the screen of the client viewer, the method by which the optimized display position is determined comprising: (i) computing, with a processor, a first amount of space in the viewable area of the client viewer that is available to the left of the first visible element, and (ii) computing, with a processor, a second amount of space in the viewable area of the client viewer that is available to the right of the first visible area, (iii) comparing, with a processor, the size of said first amount of space and the size of said second amount of space, (iv) determining, with a processor, which one of said first amount of space and said second amount of space is the largest amount of space and (v) selecting, with a processor, said largest display space as said optimized position for said secondary visible element, (3) displaying, relative to the actual position on the screen of the client viewer of the first visible element, said secondary visible element in said optimized display position, the optimized display position providing for said secondary visible element to be directly proximate to the first visible element on the screen of the client viewer, taking into account any scrolling position offset within the screen of the client viewer of the displayable page; (f) having a link between at least one of the visible elements and at least one advertiser, the advertiser having a third predefined contractual relationship with the agency entity; (g) maintaining the appearance of the said secondary visible element while the computer pointing device maintains an interactive relationship with any of the said visible elements.