Patent ID: 8239242

Claim:
A computer-implemented system comprising: a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the plurality of modules comprises a mobile services manager module, a definition module; and an execution module; an interactive wizard comprising a graphical user interface having input fields suitable for creating and configuring an advertising campaign targeted to a target group of mobile devices, wherein the advertising campaign comprises a plurality of activities, each activity having a measurable performance metric; the mobile service manager module, comprising an application server that includes a set of subroutines that exchange messages using a plurality of different mobile communication channels between the computer and the mobile devices; the execution module configured to execute the advertising campaign over the plurality of different mobile communication channels; the definition module configured to set a budget and one or more objectives for the interactive campaign, wherein each objective is associated with at least one of the measurable performance metrics; and a personalization engine configured to collect and filter profile information, the advertising campaign targeting the target group based upon the profile information, wherein the computer is configured to track each performance metric over the plurality of different mobile communication channels and collect ratings data gathered from the plurality of different mobile communication channels.