Patent ID: 8713005

Claim:
A method for identifying related content items, the method comprising: receiving, at a server, data from a client device including a destination uniform resource locator (URL) associated with a target webpage browsed by the client device; retrieving, at the server, the target webpage and content of the target webpage, the content including textual content associated with the target webpage; identifying strings of text in the textual content based on the formatting of the textual content; weighting each string of text based on a frequency of occurrence of the string of text and formatting associated with the string of text in association with the target webpage; selecting, based on the weights associated with the strings of text, a string of text to vary using keywords from a second string of text to generate a search query comprising a keyword from the text string and a keyword from the second string of text, the keyword from the second string selected based on an associated weight; and retrieving information about content items related to the string of text using the generated search query.