Patent ID: 7954959

Claim:
A display shelf comprising: a plurality of placing tables for placing an article; a plurality of transmission-type screens positioned at a front area of the placing table, and for transmitting and projecting a projector image luminous flux projected from a back side of the screen; a projector placing part for placing a projector which projects the projector image luminous flux; an inner circumference defining a space including an image projecting space which leads the projector image luminous flux projected from the back side of the screen to the back surface of the screen without obstruction; a plurality of reflecting mirrors placed in the image projecting space correspondingly to the plurality of screens, wherein the plurality of mirrors reflect and lead the projector image luminous flux from the projector to the plurality of screens, and wherein the projector placing part is arranged such that the projector image luminous flux to be projected is focused on the plurality of screens; and a ceiling panel placed under the image projecting space so as to prevent an article from entering into the image projecting space.