Patent ID: 8028064

Claim:
A computer-implemented method of transmitting, from a server to a multimedia player, digital data comprising one or more obligatory advertising portions comprising a first type of content and one or more requested portions comprising a second type of content which is different than the first type of content, the method comprising: receiving a first request from the multimedia player to transmit the digital data; generating or accessing a first digital file in the server comprising the digital data and supplemental digital data; initiating transmission of one or more obligatory advertising portions of the digital data; receiving a second request from the multimedia player to expedite transmission of at least one part of the requested portion of the digital data after initiating transmission of an obligatory advertising portion of the digital data and prior to completion of the transmission of the obligatory advertising portion of the digital data, such that a first part of the obligatory advertising portion is transmitted prior to receiving the second request, and a second part of the obligatory advertising portion is untransmitted prior to receiving the second request; and terminating transmission of the first digital file after receiving the second request and generating a second digital file and transmitting the second digital file to the multimedia player, the second digital file comprising at least a portion of the digital data and at least a portion of the supplemental digital data that is sequentially positioned before the requested portion of the digital data.