Patent ID: 8818858

Claim:
A non-transitory computer readable medium embodying a program executable by a computer system, comprising: code that maintains a listing of items offered for sale through an electronic commerce system that comprises a network presence of an entity, wherein the electronic commerce system facilitates a sale of a plurality of items by the entity; code that automatically accesses a network page generated by a comparison shopping network site, the network page displaying a plurality of offerings for an item among the listing of items by a plurality of competitor entities, wherein an offering for the item by the entity is erroneously omitted from the network page; code that identifies a unique identifier associated with the item from the network page and stores the unique identifier in association with the item offered for sale through the electronic commerce system, the unique identifier being specified by a taxonomy used by the comparison shopping network site, the taxonomy used by the comparison shopping network site being different than a separate taxonomy used by the electronic commerce system; code that includes the unique identifier in association with the offering for the item into a feed generated for the comparison shopping network site, wherein the feed is sent from a computing device to the comparison shopping network site; and code that accesses the network page in response to sending the feed to the comparison shopping network site and verifies whether the offering for the item by the entity appears in the network page.