Patent ID: 8214272

Claim:
A method for automatically determining an appraisal value of a first web site, the method comprising: receiving, by a computer-implemented characteristic generation system, a task from a computer-implemented tasking system, the task comprising a directive to generate a web site appraisal of the first web site; obtaining automatically upon receiving the task, by the computer-implemented characteristic generation system, machine observable information elements about the first web site and machine observable information about a second web site, wherein the machine observable information elements include at least one of a content element and a web traffic element for both the first and second web sites, wherein the second web site includes at least one web page with at least one link to the first web site; calculating, by a computer-implemented appraising system, an appraisal value for at least the first web site based at least in part on a ratio of an appraisal of the at least one web page of the second web site to an appraisal of the second web site linked; and outputting the appraisal value.