Patent ID: 8224699

Claim:
An advertising control method comprising: receiving, at a first mobile device, a spendable content item display point (SCIDP) passively distributed by a SCIDP distribution terminal to any SCIDP receiving device in proximity to the distribution terminal, the SCIDP being associated with a category; transferring the SCIDP from the first mobile device to a non-mobile content display unit (CDU) and storing the SCIDP in the non-mobile CDU; registering the first mobile device on the non-mobile CDU; the non-mobile CDU detecting the presence of a second mobile device and determining that the second mobile device is not registered at the non-mobile CDU; transferring at least one second SCIDP from the non-registered second mobile device to the non-mobile CDU, the at least one second SCIDP being associated with a category; selecting, by the non-mobile CDU, independent of a user action or input, at least one content item from among a plurality of content items based, at least in part, on; at least one stored SCIDP, the at least one content item being associated with the category of the at least one stored SCIDP, the at least one stored SCIDP being the SCIDP transferred by the registered first mobile device to the non-mobile CDU; the selecting being also based, at least in part, on the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device, the at least one content item also being associated with the category of the at least one second SCIDP received at the non-mobile CDU from the non-registered second mobile device; and displaying the selected content item on the non-mobile CDU.