Patent ID: 7979493

Claim:
A method, comprising the steps of: a) receiving, from a web site, usage pattern data related to content on the web site, wherein the content comprises one or more topics within one or more web pages within the web site; b) calculating an expertise level for each of the one or more topics, wherein the expertise level is calculated by a rules engine, wherein the rules engine comprises one or more software packages on a server computer communicatively coupled to a network and wherein the rules engine is configured to analyze the usage pattern data to determine the expertise level; c) customizing an email content, wherein the email content is customized by an email engine and wherein the email engine comprises one or more software packages on the server computer configured to alter text, graphics, images, a layout, a template or offered products in an email responsive to receiving the expertise level calculated by the rules engine for each of the one or more topics; and d) transmitting the email content, as customized in the email by the email engine, to an email software application displayed on a client computer communicatively coupled to the network.