Patent ID: 8065383

Claim:
A computer implemented method of providing a personalized feed to a user, the method comprising: receiving an input from the user, the input specifying one or more categories that are of interest to the user; generating a unique identifier to assign to the user in response to receiving the input, wherein the unique identifier provides access to a feed; receiving a first request for content; identifying, based on the received input, content that is relevant to the user; responsive to receiving the first request for content, generating a feed including the identified content, wherein the feed comprises dynamically generated information with extensible markup language (XML) tags, the feed including the unique identifier and comprising a plurality of content items packaged into an XML container format, the XML container format requiring a sequence of content items having the same pre-specified structure, the XML container format suitable for processing by a feed aggregator application for aggregating syndicated web content; evaluating whether a predetermined quality service level is present and responsive to the presence determining whether the transmission of the feed should be delayed; and providing the generated feed to the user via the unique identifier.