Patent ID: 8656312

Claim:
A content display apparatus that displays a plurality of contents according to an order of metadata added to each of the plurality of contents, the apparatus comprising a processor programmed to at least: arrange a plurality of contents hierarchically by metadata and groups of the metadata, and form an array of the plurality of contents arranged hierarchically; control a display of icons representing the contents or icons representing groups on a display device according to an order of the array of the plurality of contents formed; control a scroll speed when scrolling and displaying icons in a hierarchy level in which the icons belong in accordance with a scroll command mode for the displayed icons; control a change in the scroll speed; calculate an average content number, which is an average value of a number of contents to which the metadata is added, for each hierarchy level; and switch the hierarchy level to a different hierarchy level so as to scroll and display icons of the different hierarchy level based on the changed scroll speed and the calculated average content number.