Patent ID: 8856833

Claim:
A method for utilizing user profile data corresponding to a user, comprising: accessing the user profile data corresponding to the user, wherein the user profile data is associated with a previously viewed media asset; accessing a friends list, wherein the friends list identifies one or more persons with whom the user has exchanged friend requests; receiving a user selection of a selectable search option that, when selected, causes a command to be executed to search through data of one or more friendly profiles corresponding to the one or more persons of the friends list, wherein each friendly profile of the one or more friendly profiles comprises data associated with media assets; and in response to receiving the user selection of the selectable search option: identifying information from the user profile data for use in generating search criteria, wherein the identified information includes data corresponding to the previously viewed media asset; generating search criteria by utilizing the identified information; accessing at least one storage device that is used to store the data associated with the one or more friendly profiles; searching the at least one storage device for data associated with the one or more friendly profiles that matches the search criteria, wherein the data associated with the one or more friendly profiles is searched; generating search results that comprise data that matches the search criteria; and generating a viewing recommendation of a recommended media asset for display based on the search results.