Patent ID: 8259915

Claim:
A system for generating a report for an advertiser telephone number associated with an advertising campaign, the system comprising: a processor; a memory; a call processing component configured to route voice calls to an advertiser telephone number, each voice call initiated by an electronic device via a voice-over-IP (VoIP) connection over an Internet Protocol (IP) network; a call metric component configured to track metric information associated with the routed voice calls to the advertiser telephone number initiated from electronic devices, wherein: as part of an advertising campaign, an advertiser is willing to pay an amount for a voice call to the advertiser telephone number initiated from an electronic device, and the electronic device, in response to detecting the advertiser telephone number and to determining that the advertiser telephone number is part of the advertising campaign, displays an indication that a user is not charged for making a voice call to the advertiser telephone number using the electronic device, and, upon receipt of an indication from the user to place a voice call to the advertiser telephone number, places the voice call via an IP network; a call outcome information component configured to receive information associated with outcomes of voice calls placed to the advertiser telephone number; a correlation component configured to correlate the tracked metric information to the received outcome information; a report generation component configured to generate a report based on the correlation; and a campaign modification component configured to modify a parameter of the advertising campaign based on information within the generated report.