Patent ID: 8478684

Claim:
A computer processor-implemented method to generate fuel offerings for selection by customers, comprising: setting a strike price for a fuel offering, wherein the strike price is arbitrarily set; determining, by a computer processor, a premium price associated with the strike price for the fuel offering based on the strike price and pricing input factors; monitoring, using the computer processor, customer purchases of the fuel offering that specify at least a quantity of fuel and a tenor; monitoring, using the computer processor, customer exercises of the purchases during the specified tenor; determining a service markup price associated with the premium price for the fuel offering; storing, using the computer processor, information regarding the monitored purchases, the monitored exercises, and locations of the monitored exercises; adjusting, by the computer processor, at least one of the strike price and the premium price based on the stored information and the determined service markup price; and providing the fuel offering at an offer price comprised of the adjusted at least one of the strike price and the premium price for selection by the customers.