Patent ID: 8533042

Claim:
A system, comprising: a data collector to obtain first encephalography data from a subject prior to exposure to an advertisement or entertainment and second encephalography data from the subject after exposure to the advertisement or entertainment; a data analyzer to: detect a first pattern of oscillation in a first frequency band of the second encephalography data, detect a second pattern of oscillation in a second frequency band of the second encephalography data, identify a first degree of phase synchrony between the first pattern of oscillation from the first frequency band and the second pattern of oscillation from the second frequency band by detecting a repeating sequence of relative phase angles between the first pattern of oscillation in the first frequency band and the second pattern of oscillation in the second frequency band, calculate a first event related potential measurement from the first encephalography data, calculate a first event related power spectral perturbation from the first encephalography data, calculate a second event related potential measurement from the second encephalography data, calculate a second event related power spectral perturbation from the second encephalography data, calculate a differential event related potential measurement by subtracting the first event related potential measurement from the second event related potential measurement, and calculate a differential event related power spectral perturbation based on the first event related power spectral perturbation and the second event related power spectral perturbation; and a resonance estimator to determine a resonance measurement to the advertisement or entertainment based on one or more of the first degree of phase synchrony, the differential event related potential measurement or the differential event related power spectral perturbation.