Patent ID: 8341026

Claim:
A non-transitory computer readable medium embodying a program executable by at least one computing device, comprising: an item feed application configured to periodically send a feed of a subset of a plurality of items to a comparison shopping network site over a network, the item feed including a universal resource locator (URL) associated with each of the subset of items, the URL including feed generation information corresponding to the feed, the items being sold to a plurality of customers through an electronic commerce network site over a network; and a feed monitoring application comprising: code that detects a referral for an item from the comparison shopping network site; code that extracts the feed generation information from the URL associated with the item of the referral; code that identifies which feed is associated with the referral based upon the extracted feed generation information; code that determines whether the referral is an initial referral associated with the identified feed; and code that determines a processing delay time for the feed in response to the referral being the initial referral associated with the identified feed.