Patent ID: 7301518

Claim:
A driving method for an electro-optical apparatus, including switching elements disposed, respectively, at a plurality of pixels arranged in a matrix manner corresponding to intersections of a plurality of scanning lines and a plurality of signal lines, and the electro-optical apparatus being adapted to write a data signal of positive polarity and a data signal of negative polarity to each pixel via the switching elements alternately on a frame-to-frame basis, the driving method comprising: selecting, during a first sub field of each frame, a scanning line of the plurality of scanning lines and applying the data signal to a pixel corresponding to the scanning line; and applying, during a first portion of a second sub field that follows the first sub field, a non-data signal that has a same polarity as the data signal applied to the pixel and of a maximum voltage value to a signal line corresponding to the pixel and selecting, during a second portion that follows the first portion of the second sub field, a scanning line and applying the non-data signal to the pixel.