Patent ID: 8321890

Claim:
A content distribution device for communicating, through a network, with a viewer terminal which views program content having commercial image data inserted therein, the program content broadcasted by a broadcasting station, comprising: a first receiver configured to receive a broadcast signal from the broadcasting station, the broadcast signal including the program content and electronic program information, the program content having a commercial image data inserted therein; a commercial extractor configured to extract the commercial image data from the program content and create, based on the electronic program information, commercial metadata including a performer, genre, and title of the program content; a first storage configured to store the commercial image data and the commercial metadata that are associated with each other; a second storage configured to store distribution contents each of which is image content to be distributed to the viewer terminal through the network; a second receiver configured to receive a content distribution request from the viewer terminal; a content selector configured to select the distribution content specified by the content distribution request from the second storage; a third receiver configured to receive, from the viewer terminal, viewing history information of the viewer terminal, the viewing history information including a performer, genre, and title of program contents which have been viewed through the viewer terminal; a commercial inserter configured to select the commercial metadata from the first storage based on the viewing history information and insert the commercial image data corresponding to the selected commercial metadata in the distribution content selected by the content selector; and a distribution unit configured to distribute the distribution content having the commercial image data inserted therein to the viewer terminal.