Patent ID: 7308649

Claim:
A computer-implemented method of selecting component-level views, comprising steps of: receiving, at a server-side device from a requester, a request for content; locating a content file to provide the requested content, wherein: the content file comprises a first portion of the requested content and a template corresponding to a remaining portion of the requested content; and the template specifies, for a content component that forms the remaining portion of the requested content, a plurality of alternative selectable views of the content component, each of the alternative selectable views comprising a corresponding value, and conditions for selecting each of the alternative selectable views; evaluating one or more factors to determine an evaluation result, wherein the factors are determined from the conditions specified in the template; using the determined evaluation result to select a particular one of the alternative selectable views specified in the template; replacing the template, from the content file, with the value corresponding to the selected particular one of the alternative selectable views, thereby specifying the value corresponding to the selected particular one of the alternative selectable views as the remaining portion of the requested content; and returning the content file, as revised by the replacing step, from the server-side device to the requester for rendering.