Patent ID: 8302923

Claim:
A merchandise display hook for supporting and displaying items of merchandise on a display support, the display hook comprising: a display rod having a support end for attachment to the display support; a locking base pivotally attached to the display rod at the support end for locking the display hook to the display support, the locking base comprising a latching shuttle that is movable between a latched position and an unlatched position and is biased in the latched position by a biasing force exerted on the latching shuttle, the latching shuttle being made of a magnetically attractable material and being operable to be moved from the latched position to the unlatched position by a magnetic key; and first and second attachment members provided at the support end of the display rod, one of the first and second attachment members provided on the locking base and the other of the first and second attachment members provided on the display rod.