Patent ID: 8688782

Claim:
A method comprising: receiving, by a first computing device and from a second computing device, an image, wherein a user is associated with a social networking service and the second computing device; recognizing, by the first computing device, an object included in the image by at least: determining, by the first computing device, a portion of image data from the image; determining, by the first computing device, an image signature that represents the portion of selected image data; determining, by the first computing device, a first confidence value that indicates a likelihood that the image signature matches an object signature associated with the object; and in response to determining that the first confidence value is greater than a first predetermined value, selecting, by the first computing device, the object associated with the object signature; identifying, by the first computing device, one or more characteristics of the object; determining, by the first computing device, a second confidence value that indicates a degree of similarity between at least one characteristic of the one or more characteristics of the object and a contextual characteristic that is contextually related to at least one characteristic associated with a social group associated with the user and the social networking service, wherein a semantic relationship exists between the contextual characteristic and the at least one characteristic associated with the social group; in response to determining that the second confidence value is greater than a second predetermined value, selecting, by the first computing device, the social group; and sending, by the first computing device, to the second computing device, an indication of the social group.