Patent ID: 8327399

Claim:
A method for delivering targeted advertising data over an Internet Protocol Television (IPTV) network comprising: receiving at one of a plurality of end user devices, targeted advertising data comprising a plurality of group advertisements, advertising queue data indicating a sub group of advertisements comprising less than all of the plurality of group advertisements which apply to each of the plurality of end user devices and display mode data indicating which of the sub group, of advertisements are presented at the end user devices in a main display, an on screen picture in picture (PIP) display and an off-screen queue scrollable to an on screen display, and together with a plurality of follow-on advertisements for at least one of the sub group advertisements, wherein the end user client device accepts end user input data and controls which one of the sub group of advertisements appears in the PIP and wherein the end user client device moves the plurality of follow-on advertisements to the PIP display and a scrollable follow-on queue indicating the plurality of follow-on advertisements relating to the advertisement in the main display, when one of the sub group advertisements is selected from the PIP display and less than all of the plurality of follow-on advertisements are displayed in an on screen PIP queue display , wherein the display mode data indicates how the sub group advertisements and follow-on advertisements are displayed as a main screen display, an on screen picture-in-picture (PIP) display and off screen PIPs to be scrolled on to the end user client device PIP display queue; displaying in the PIP queue display, a set of follow-on advertisements comprising less-than all of the plurality of follow-on advertisements; rotating one of the set of follow-on advertisements off of the on-screen PIP queue display to an off-screen storage; and rotating another one of the follow-on advertisements from the off-screen storage to the on screen PIP queue display.