Patent ID: 8429847

Claim:
A deep diving fishing lure, comprising: an elongate lure body having head and tail portions, a topside, an underside, and a longitudinal axis; a diving lip extending away from the head portion at a downward angle relative to the longitudinal axis of the lure body, said diving lip having a top surface, a bottom surface, a front portion, and a rear portion; a fore-and-aft pivotable lure positioning arm pivotalby mounted to the diving lip and extendable above the top surface of the diving lip, the lure positioning arm terminating at a distal end thereof in an eyelet for attachment of a fishing line; a catch adapted to releasably engage the lure positioning arm, wherein: the catch releasably holds the lure positioning arm in a fixed aft position causing the lure to dive downwardly when pulled through the water by a fishing line attached to the lure positioning arm and releases the lure positioning arm when a fish strikes the lure; and at least one eyelet extending from said underside of said lure body for attachment of a fishing hook; wherein: the lure positioning arm pivots about an axis located at the front portion of the diving lip less than about 1/10 of a length of the diving lip away from a front edge thereof.