Patent ID: 8781875

Claim:
A method of optimizing one or more of search engine-based advertising, on-line display advertising, and/or television (TV) advertising, the method comprising: providing for a seller/advertiser, an automated, adaptive computer engine (seller automated engine, or SAEJ) capable of optimizing one or more seller targets in real-time; evaluating in real-time, within the SAEJ, the seller's advertising options in the context of one or more of current cost-per-click (CPC), of current cost per thousand impressions (CPM), of the status of said targets, and/or of the current market conditions; computing in real-time one or more bids, taking into consideration one or more of the expense associated with each bid, the current status of said targets, and/or the requisite product and/or service pricing needed to optimize said targets; and automatically allocating advertising selections.