Patent ID: 7028001

Claim:
A system for measuring user interaction with a defined space on a network site of a network, the system comprising: at least one server in communication with the network, the server hosting one or more network sites where each network site includes a display area having one or more defined spaces, each defined space having a predetermined area on the display area of the network site; at least one user computer in communication with the network, the user computer including a browser that selectively interacts with network sites, the user computer further having a cursor manipulated by the user about the display area of an interacted network site, and the user computer selectively recording interaction data relative to cursor placement and time relative to movement on a specific defined space on the display area of the interacted network site and transmitting the interaction data to the server hosting the defined space where the interaction data is computed using a metric algorithm from a combination of at least one position tracking interaction parameter selected from the group consisting of: the number of times a defined space has cursor input focus; the frequency of cursor entry and exit of a specific defined space; and at least one time tracking interaction parameter selected from the group consisting of: length of time the cursor is inside a specific defined space; average length of time between loss of cursor input focus of the defined space and regain of cursor input focus of the defined space; and the total length of time the cursor is inside a specific defined space between loading and unloading of display area of the interacted network site within the browser; and wherein the position tracking interaction parameters are measured using one or more cursor position tracking event handlers available in the user computer and the time tracking interaction parameters are measured using at least one timer event available in the user computer.