Patent ID: 7158942

Claim:
An advertisement system on the Internet, said advertisement system including an advertisement server site and at least one partner web site which provides a web page on the Internet and which contains e-mail addresses of affiliate users of said at least one partner web site, wherein said advertisement server site comprises: a first database for storing a plurality of advertisement banners and a respective identification of each of the plurality of the advertisement banners; a second database for storing detailed advertisement contents each having a same identification as the identification of one of the plurality of advertisement banners stored in said first database, respectively, so that the advertisement contents are linked with the advertisement banners, respectively; advertisement banner providing means for providing said at least one partner web site with at least one advertisement banner among the plurality of advertisement banners stored in said first database, the at least one advertisement banner being carried on the web page provided by said at least one partner web site; receiving means for receiving an identification of the at least one advertisement banner and an e-mail address of an end-user from the partner web site when the end-user browses the web page of the partner web site at a terminal of the end-user and clicks on the at least one advertisement banner; and retrieving means for retrieving advertisement content having the same identification as the identification received by said receiving means, and for delivering the retrieved advertisement content to the end-user terminal having the received e-mail address by e-mail.