Patent ID: 6977114

Claim:
A business, personal or marketing communication piece, comprising; a substrate having first and second faces, first and second longitudinally extending side edges and first and second transversely extending end edges, said first face receives a variably applied ferromagnetic material provided in a UV curable slurry for use in accentuating a message, marketing theme or event and non-ferromagnetic indicia; said UV curable slurry including ferrite powder ranging from about 50 to about 90% by weight of said slurry a stabilizer ranging from about 5 to about 20% by weight of the slurry and a varnish ranging from about 15 to about 30% by weight of the slurry; and wherein said ferromagnetic material is applied to said substrate in a variable pattern to accentuate a message, marketing theme or event in order to create a personalized magnetic communication on said substrate through use of printing or imaging rollers to create a communication piece having a variably applied magnetic portion that is printed or imaged directly on to said substrate as well as a non-magnetic portion, each of which convey unique information, and said magnetic portion having a thickness of less than 25 mils.