Patent ID: 7693751

Claim:
A method for electronically vertically integrating a consumer interested in buying a diamond, a retailer of said diamond and a wholesaler selling a plurality of diamonds comprising: maintaining a diamond inventory data base compilation of said plurality of diamonds, said data base listing each diamond of said plurality of diamonds at least by common characteristics and by wholesale price and by retail price; in a retail facility under the control of said retailer: electronically searching by said consumer to said inventory data base with search criteria relative to said common characteristics and said retail price and displaying, to said consumer, for any diamond within the scope of said search, said common characteristics and said retail price; displaying, to said retailer, for any diamond found by said consumer within the scope of said search, and said common characteristics and said retail price and said wholesale price of said diamond found by said consumer, and facilitating a face to face sale of any diamond between said consumer and said retailer; and, tracking said consumer searches and, based upon predetermined parameters, issuing an alarm to said retailer to initiate said face to face sale.