Patent ID: 8554804

Claim:
A computer-implemented method, comprising: receiving at a server from a client device a report request for a report related to web site traffic; in response to the report request, sending from the server web site traffic data and application code to the client device, the application code comprising instructions that cause the client device to: generate a report interface to display the web site traffic data, the report interface including a navigation frame and a report frame in a browser, wherein: the navigation frame displays navigation menus, each selectable and associated with a report that is different from each report associated with each other navigation menu, and the report request is for one of the reports, and wherein a selection of a navigation menu further causes the client device to generate a report request for the report with which the navigation menu is associated; and the report frame displays web site traffic data of the report requested by the report request; time the display of the web site traffic data; periodically request updated web site traffic data according to the time of the display; update the report frame with the updated web site traffic data; and sending from the server to the client device the updated web site traffic data in response to the request for updated web site traffic data; wherein sending from the server to the client device the updated web site traffic data comprises generating an image that graphically depicts updated web site traffic parameters, and wherein at least a portion of the image depicts web site traffic parameters previously displayed in the report frame, and at least another portion of the image depicts web site traffic parameters not previously displayed in the report frame.