Patent ID: 8352308

Claim:
A computing system, comprising: one or more processors; and memory including instructions that, when executed by the one or more processors, cause the computing system to: receive, by way of a graphical user interface, a selection of an entity for which to calculate a bankability value and a selection of at least one category from a plurality of categories in which the bankability value of the entity is to be calculated; identify at least one project of the selected category that is associated with the entity; compute an audience interest score for the entity, the audience interest score being based at least in part on network activity associated with the entity; compare the audience interest score for the entity to audience interest scores for one or more other entities that are associated with the at least one project; and determine a share of revenue of the at least one project that is attributable to the entity based at least in part on comparing the respective audience interest score; and compute the bankability value for the entity based at least in part on the share of the revenue for the at least one project attributable to the entity.