Patent ID: 8078196

Claim:
A method, for providing up-to-date information to a user of a mobile device, by way of an integrated graphical presentation displayed by the mobile device, the integrated graphical presentation including (i) an advertising field and (ii) a dynamic field, the method comprising: notifying the user, by way of the mobile device, that an advertising message has been received, the advertising message relating to a destination; receiving input from the user of the mobile device for activating the advertising message; activating the advertising message in response to the input, received from the user, for activating the message; in response to activating the message, determining a current position of the mobile device and a current speed of the mobile device; in response to (A) activating the message, (B) determining the current position of the mobile device, and (C) determining a current speed of the mobile device, determining, based on the speed of the mobile device, whether to present to the user, by way of the dynamic field of the integrated graphical display, a selected format for directions including: (I) directions providing an automobile route from the current position of the mobile device to the destination; or (II) directions providing a non-automobile route from the current position of the mobile device to the destination; and initiating display of the integrated graphical presentation, by way of the display of the mobile device, including (i) the advertising field, identifying the destination, and (ii) the dynamic field, presenting directions in the selected format.