Patent ID: 7188342

Claim:
A method of branding; a computer program comprising the acts of: receiving a triggering event registering a computer program that renders encoded digital content, wherein registering the program indicates that a first copy of the computer program has been downloaded to a first computing device from an originating distributor, wherein the originating distributor is that distributor of the renderable digital content from which the first copy was downloaded and that said first copy is to be branded with information associated with the originating distributor, the computer program further comprising an embedded limited-function web browser, wherein the embedded limited-function web browser provides a content-shopping feature that displays a directory of distributors comprising the originating distributor and other non-originating distributors and automatically connects to an Internet website of a selected distributor from the directory; transmitting data identifying the originating distributor; receiving acknowledgement from said first computing device; and providing branding instructions to said first computing device in response to receiving the acknowledgement, said branding instructions comprising placing the originating distributor first in the directory, a supplier of said computer program controlling which renderable digital content-providing distributors are displayed in said directory based on agreements between said supplier and said content-providing distributors.