Patent ID: 8289347

Claim:
A program product for enabling a user to select a representative landmark to display at a particular zoom level on a digital map comprising: a computer readable storage device having computer readable program code embodied therewith, the computer readable program code comprising: computer readable code configured to determine whether the user zooms out of a first view of the digital map; computer readable code configured to display a second view of the digital map in response to determining that the user zooms out of the first view of the digital map, the second view of the digital map being of a lower resolution than the first view of the digital map, wherein the computer readable code configured to display the second view of the digital map includes computer readable code to: determine whether at least one geographical area of the digital map includes at least two landmarks therein, the digital map having respective icon, symbol, image or text name display representations for the respective at least two landmarks; determine, in response to determining that the at least one geographical area of the digital map includes the at least two landmarks, whether the at least two landmark representations are to be displayed in the second view of the digital map in close proximity to each other wherein an identification of each one of the at least two landmark representations cannot be indicated in the second view of the digital map; prompt the user to select one of the at least two landmarks to represent the at least two landmarks; receive a selection by the user of one of the at least two landmarks; and identify the at least two landmarks on the second view of the digital map using the representation for the landmark selected by the user and not a representation for the one or more others of the at least two landmarks; and wherein the computer readable code configured to display the second view of the digital map includes: computer readable code to automatically determine whether the at least two landmarks are commercial businesses, to automatically determine whether the user has had a business transaction with one of the at least two landmarks and to automatically select the landmark with which the user has had the business transaction to represent the at least two landmarks on the second view of the digital map in response to determining that the identification of each one of the at least two landmarks cannot be indicated in the second view of the digital map; and computer readable code to automatically select the landmark with which the user has had a higher transaction volume in response to determining that the user has had a business transaction with the at least two landmarks.