Patent ID: 7836048

Claim:
A computer-implemented method comprising: determining an average frequency of first selection of a hyperlink with respect to its position in a list of hyperlinks; generating a list of search results in response to a query for a search term to a search engine; determining an average frequency of first selection of a search result from the list of search results; comparing the average frequency of first selection of the search result from the list of search results with the average frequency of first selection of a corresponding hyperlink in the respective position in the list of hyperlinks; and adjusting the position of the search result in the list of search results based on the comparison, wherein determining the average frequency of first selection of a search result further comprises collecting statistical data on search results associated with the search term and computing the average frequency of first selection for each search result based on the collected statistical data, wherein the statistical data comprise an order of the list of search results, an identification of which search results are selected, an order in which search results are selected among the list of search results, a time elapsed between a first selected search result and a second selected search result from the list of search results.