Patent ID: 8480496

Claim:
A game-use-type advertisement distribution system comprising: an online game server that delivers an online game to a player terminal via a communication network, the online game being played in the player terminal operated by a player and including a quiz to be solved and at least one object; and an advertisement site server that delivers an advertisement site to the player terminal, the advertisement site being related to the at least one object in the online game, wherein the online game server comprises: a quiz provider that provides the quiz to the player terminal, solving the quiz being indispensable to completion of a story of the online game; a story object provider that provides a story object, which is one of the at least one object in the online game and is related to an answer to the quiz, to a game display screen of the online game; a selection information receiver that receives object selection information, the object selection information indicating that the story object is selected at the player terminal; and a specification information transmitter that transmits advertisement site specification information to the player terminal based on the object selection information received by the selection information receiver, the advertisement site specification information being used by the player terminal to access the advertisement site, the advertisement site including an advertisement for the story object posted in the advertisement site and, game progress information comprising the answer to the quiz, wherein the advertisement site server comprises: an advertisement site display information transmitter that transmits advertisement site display information to the player terminal when the advertisement site is accessed from the player terminal based on the advertisement site specification information received from the online game server, the advertisement site display information being used to display an advertisement site screen on the game display screen, the advertisement site screen displaying the advertisement site specified by the advertisement site specification information, wherein the advertisement site screen comprises a balloon-shaped window originating from the selected story object, the balloon-shaped window including a product image display region and a product data display region, the product image display region displaying a product image of the selected story object, and the product data display region displaying product data related to a product displayed in the product image display region, the product data including the game progress information, the product image display region and the product data display region being displayed in the balloon-shaped window, and wherein the answer to the quiz is displayed.