Patent ID: 7603373

Claim:
A method of assigning value to an element contributing to the success of a website, comprising: identifying a plurality of elements in a series contributing to the success of the website, the series corresponding to a navigation path used by a user to navigate through the website; identifying an overall success value associated with the series; assigning a position based value to each of the elements in the series previously accessed by the user; calculating a sum of the position-based values assigned to each of the elements in the series; dividing the success value by the sum of the series of elements to generate a success value contribution for each elements in the series; generating a fraction of the success value associated with each element in the series using a relationship between the position-based value assigned to each element in the series and the success value contribution; assigning the fraction of the success value to the associated element of the series; and generating a report describing a relationship between the fraction of the success value and the associated element of the series.