Patent ID: 8228340

Claim:
A display apparatus comprising: an image processor which processes image data; a display unit which displays an image based on the image data processed by the image processor; a controller which controls the image processor to adjust at least one of a hue saturation and red (R), green (G) and blue (B) gains of the image to predetermined setting values according to a color effect mode selected from among a plurality of preset color effect modes; a storage unit which stores the predetermined setting values of the hue saturation and the R, G and B gains in the respective color effect modes; and a user input unit through which one of the plurality of color effect modes is selected, wherein the image processor includes a scaling unit which is integrated and processes the image data of an image signal received from an external image source to display the image on the display unit; wherein the display unit displays the adjusted image according to the selected color effect modes when the user input unit selects one of the plurality of color effect modes.