Patent ID: 8537454

Claim:
A display medium driver including a display substrate that has translucency, a rear substrate that is opposed to the display substrate with a gap interposed therebetween, a dispersion medium that is enclosed between the display substrate and the rear substrate, a first particle group that is dispersed in the dispersion medium and that migrates by applying a first voltage of which an absolute value is equal to or greater than a first threshold value across the substrates, and a second particle group that is dispersed in the dispersion medium and that migrates by applying a second voltage of which an absolute value is equal to or greater than a second threshold value less than the first threshold value across the substrates, the driver comprising: a setting unit that sets a voltage value and a voltage application time of the first voltage with which the first particle group does not migrate at the time of causing the second particle group to migrate depending on a display density of the second particle group when the second particle group is caused to migrate after the first particle group is caused to migrate; and a voltage application unit that first applies the first voltage set by the setting unit across the substrates and then applies the second voltage across the substrates by applying the first voltage across the substrates so that the first particle group migrates to one of the display substrate and the rear substrate and the second particle group migrates the other of the display substrate and the rear substrate, applying the first voltage, which is set by the setting unit and corresponds to the display density of the first particle group, across the substrates, and applying the second voltage, the absolute value of which is less than the first threshold value and equal to or greater than the second threshold value and which corresponds to the display density of the second particle group, across the substrates.