Patent ID: 8396857

Claim:
A system to modify a website to optimize the website for an organic search of a topic, the system comprising: a hardware processor, the hardware processor to implement: a data management module to receive search terms for the topic, receive related terms to the search terms for the topic, and receive website input data, wherein the website input data identifies web pages and web objects from the website; a scanning module to scan and index the web pages and web objects in the website, and identify a subset of web pages and web objects associated with the search terms and the related terms; and an optimizing module to process the subset of web pages and web objects from the website, wherein the optimizing module is to measure at least one metric with respect to the subset of web pages and web objects to determine a measured value for the at least one metric, and deploy the search terms and related terms into the subset of web pages and web objects on the website based on the measured value of the at least one metric, wherein the at least one metric includes an alignment metric, and the optimizing module is to measure the alignment metric for the website to determine whether the search terms or related terms appear consistently in the same or related locations on the web pages and web objects where the search terms or related terms are found.