Patent ID: 7185687

Claim:
A purse organizing system for removably positioning in a purse having a pair of side wall portions, end wall portions and a bottom wall portion opposite of an upper opening, the purse organizing system comprising: an insert having a top and a bottom and being elongated between opposite ends, the insert comprising: a pair of laterally spaced side walls, the side walls each having opposite ends; a pair of longitudinally spaced end walls, each of the end walls extending between the side walls; a bottom wall extending between the side walls and the end walls for closing a bottom and creating an interior, an open top being located opposite the closed bottom; and at least one divider wall extending laterally between the side walls to divide the interior into two compartments; wherein the side walls, end walls, and the at least one divider wall are configured such that the two compartments are elongated; and wherein each of the two elongated compartments has a longitudinal axis, the longitudinal axes of the two compartments being collinear such that the insert is elongated in a dimension oriented parallel to the longitudinal axes of the two compartments; wherein the at least one divider wall extends substantially perpendicular to the longitudinal axes of the two elongated compartments, the at least one divider wall having an upper edge with a concave shape extending toward the bottom for facilitating finger gripping of items when the items are positioned in one of the compartments.