Patent ID: 7610289

Claim:
A computer-implemented method, comprising: receiving at a server from a client device a report request for a report related to web site traffic; in response to the report request, sending from the server web site traffic data and application code to the client device, the application code comprising instructions that cause the client device to: generate a report to display the web site traffic data; time the display of the web site traffic data; periodically request updated web site traffic data according to the time of the display; and update the report with the updated web site traffic data; and sending from the server to the client device the updated web site traffic data in response to the request for updated web site traffic data, wherein the web site traffic data and the updated web site traffic data generated at the server each are an image map defining a plurality of hyperlink areas and graphically depicting web site traffic parameter data, and wherein the application code further comprises instructions that cause the client device to generate, in response to a selection of one of the hyperlink areas, a web site traffic parameter data request corresponding to the graphical depiction of the web site traffic parameter data in the selected hyperlink area.