Patent ID: 8386338

Claim:
A method of providing gift-providing services for a recurring event, comprising the acts of: receiving electronic data communication of gift event information at a computer, the information comprising information regarding events for which a gift is to be provided, said information including a date of each event; identifying the interval of recurrence of the event; receiving an electronic data communication of information regarding the gift recipient, including the delivery address of the gift recipient; receiving at a computer an electronic data communication of information regarding the gift to be sent, said information comprising for each said gift, a gift type to be delivered, said gift type selected from a plurality of possible gift categories; receiving electronic data communication of information regarding the gift giver, said information comprising a payment method for the gifts; in advance of the gift event, electronically transmitting a proposed gift selection to the gift giver, said gift selection identifying a date by which the selected gift will be sent to the gift recipient in the absence of any further instruction from the gift-giver; and in the absence of any further instruction from the gift-giver, arranging for delivery of a gift to the gift recipient in accordance with said proposed gift selection, wherein the arranging comprises sending an electronic communication to a selected gift vendor of a plurality of gift vendors, the selected gift vendor being a vendor of the proposed gift selection, the communication instructing for the proposed gift to be sent by the selected gift vendor to a service provider for delivery to the gift recipient; and receiving, by the service provider, the proposed gift and sending the received proposed gift to the gift recipient.