Patent ID: 8019892

Claim:
A method performed at a content provider of a dynamic content delivery architecture, the method comprising: configuring a content payload, first metadata and second metadata in a content package consisting of nested envelopes, the second metadata being at least one of distinct and different from the first metadata; and delivering, to a content server, the content package consisting of nested envelopes, wherein the content package consisting of nested envelopes includes: a client envelope containing the first metadata and the content payload, the first metadata being opaque to the content server for instructing only a content client how to process the content payload upon the first metadata being extracted, at the content client, from the client envelope; and a server envelope containing the second metadata and the client envelope, the second metadata instructing only the content server how to process at least one of the content payload and the first metadata upon the second metadata being extracted, at the content server, from the server envelope.