Patent ID: 8315209

Claim:
A method for providing voice based host services with CRM data without an end user's phone number, the method comprising: accessing a voice over internet protocol application on a mobile communication device of an end user, the voice over internet protocol application utilizing the end user's loyalty account information for identification with a host device of the loyalty program without additional information from the end user; transmitting from the mobile communication device a voice over internet protocol voice call request of the end user for a service from a loyalty program; receiving the voice over internet protocol voice call request at a router server; determining at the router server an appropriate host device of the loyalty program for the voice over internet protocol voice call request received from the end user device; routing the voice over internet protocol voice call request from the router server to the appropriate host device of a customer service representative of the loyalty program; and receiving the voice over internet protocol voice call request at the appropriate host device of a customer service representative and CRM information for the end user from a CRM database of a loyalty server of the loyalty program; wherein the voice over internet application allows the end user to have a voice communication with a customer service representative of the loyalty program without the phone number of the end-user's mobile communication device.