Patent ID: 8754937

Claim:
An apparatus, comprising: a telecine conversion signal detecting unit configured to detect whether or not an input video signal in an interlaced system is a telecine converted video signal; an IP converting unit configured to convert the input video signal into a signal in a progressive system according to a detected result obtained by the telecine conversion signal detecting unit; a frame rate converting unit having a frame rate conversion processing, wherein when the input video signal is detected as a telecine converted video signal, the frame rate converting unit is configured to convert a frame rate of the input video signal into a signal in a progressive system using the IP converting unit; a noise level detecting unit configured to detect a noise level of the input video signal; and a control unit configured to control a detection sensitivity of the telecine conversion signal detecting unit based on the noise level detected by the noise level detecting unit, such that as the detected noise level increases, the input video signal is detected as the telecine converted video less easily, wherein the control unit is configured to turn on the frame rate conversion processing when the detected noise level is less than a predetermined noise level, and wherein the control unit is configured to turn off the frame rate conversion processing when the detected noise level is greater than or equal to the predetermined noise level.