Patent ID: 6889222

Claim:
A network system comprising: an analysis engine to interact with a user profile server, a user data collection point and a content management system, the analysis engine to perform an analysis in real-time to generate a recommendation that is associated with a recommended item, the recommendation to include a plurality of content types; the data collection point to provide data to the analysis engine; the user profile server to provide user data to the analysis engine; the content management system to manage the recommendation that is associated with the recommended item and includes the plurality of content types, wherein the plurality of content types includes at least a first content type and a second content type; a first service point to retrieve a first content type from the content management system, the first content type being included in the recommendation that is associated with the recommended item, the recommendation being personalized for a plurality of users, and the first content type being personalized for a first user; and a second service point to retrieve a second content type from the content management system, the second content type being included in the recommendation that is associated with the recommended item, the recommendation being personalized for the plurality of users, and the second content type being personalized for a second user.