Patent ID: 7711954

Claim:
A method of manufacturing a product, the method comprising: establishing, during a manufacturing, a connection between a data processing system and the product while the product is being manufactured, the product being one of a plurality of products each having an initial set of identifier information and having a digital rights management (DRM) system implemented using the initial set of identifier information, the initial set of identifier information being the same across the plurality of products; verifying, during the manufacturing, that the initial set of identifier information stored within the product is valid, wherein a set of identifier information is capable of being used to control distribution of media which is received by the product; establishing, during the manufacturing, a secure channel based on the verifying; and providing, during the manufacturing, in response to validly verifying the initial set of identifier information, a new set of identifier information for storage in the product, wherein the providing of the new set of identifier information is secured through the secure channel established based on the verifying of the initial set of identifier information that includes securing the new set of identifier information with at least a first portion of the initial set of identifier information and wherein the new set of identifier information is used by the DRM system for further authentications.