Patent ID: 7899715

Claim:
A lead marketplace system, comprising: a storage system that stores a plurality of leads wherein each lead is an electronic contact and transactional information that provides an opportunity to sell a good or service to a prospective customer; a Lead Seller unit that stores one or more selling campaigns for one or more Lead Sellers, each selling campaign enabling the association of one or more leads to be sold in the lead marketplace system; a Lead Buyer unit that stores one or more buying campaigns for one or more Lead Buyers, each buying campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the buying campaign, at least one buying campaign further comprises a ping campaign including one or more parameters specifying the characteristics of leads to be identified to the Lead Buyer associated with the ping buying campaign when a first lead matches the one or more parameters of the ping buying campaign so that the Lead Buyer has the ability to bid on the first lead; and a ping campaign unit that provides a notification to the Lead Buyer that the first lead matches the one or more parameters of the ping buying campaign wherein the notification includes consumer information and transaction information associated with the first lead and that allows the Lead Buyer to bid on the first lead that matches the ping buying campaign.