Patent ID: 8473348

Claim:
A computer software product, comprising a non-transitory medium readable by a processor, the non-transitory medium having stored thereon a set of instructions for implementing a paid media online cooperative method, the set of instructions including: (a) a first sequence of instructions which, when executed by the processor, causes the processor to establish a buying cooperative organization having the purpose of purchasing keywords used in advertising associated with search requests performed by a search engine, the organization having a plurality of member advertisers; (b) a second sequence of instructions which, when executed by the processor, causes the processor to maintain the buying cooperative organization online, the buying cooperative organization being in operable communication with an online search engine; (c) a third sequence of instructions which, when executed by the processor, causes the processor to accept ad campaign parameters from the at least one of the member advertisers, the ad campaign parameters being compatible with like parameters operable within the search engine, the ad campaign parameters accepted from the at least one member advertiser including keywords but excluding any keyword cost related parameters, wherein the keyword cost related parameters are set independent of input from the at least one member advertiser; (d) a fourth sequence of instructions which, when executed by the processor, causes the processor to transmit the ad campaign parameters to the search engine; (e) a fifth sequence of instructions which, when executed by the processor, causes the processor to transmit the keyword cost related parameters to the online search engine; (f) a sixth sequence of instructions which, when executed by the processor, causes the processor to monitor execution of the ad campaign by the online search engine, the keyword cost related parameters being selected to minimize an aggregate cost of the keywords to the cooperative based upon monitored feedback; (g) a seventh sequence of instructions which, when executed by the processor, causes the processor to change the rank of a defecting member advertiser to a lowest rank in the keyword cost related parameters transmitted to the online search engine when it is determined by the execution monitoring of the sixth sequence of instructions that the defecting member advertiser has personally adjusted the cost related parameters personally associated therewith outside of the buying cooperative organization; and (h) an eighth sequence of instructions which, when executed by the processor, causes the processor to reduce the cost related parameters associated with remaining ones of the member advertisers following cost related parameter adjustment caused by adjustment of the defecting member's cost related parameters.