Patent ID: 8341025

Claim:
A retail system enabling a first party to purchase a gift and to deliver the gift to a second party, the system comprising: an affiliate computer programmed to maintain a confidential register of pseudonyms and corresponding e-mail addresses for each of the pseudonyms; a retailer computer programmed to provide a gift website accessible by the first party via a user device and including: a merchandise module which enables the first party to select and purchase a gift, and a delivery module adapted to receive pseudonym of the second party from the first party, the delivery module being configured to use the pseudonym of the second party to obtain an e-mail address corresponding to the pseudonym of the second party received from the first party based on the confidential register, then procure up to several shipping addresses associated with the e-mail address with each shipping address comprising a plurality of address components, to query the first party regarding one or more of the plurality of address components of the up to several shipping addresses, to enable the first party to select one of the up to several shipping addresses based on the queries, and to cause the gift to be shipped to the selected shipping address without revealing all of the plurality of address components of the selected shipping address to the first party; and a communication network enabling the user device and the affiliate computer to communicate with the retailer computer.