Patent ID: 7754669

Claim:
A detergent composition having improved whitening properties consisting of: from about 1 to about 10% of an alkyl ethoxysulfate component having an alkyl chain length of about 12 to 18 carbon atoms, about 5-9 moles of ethylene oxide and a cation; from about 1 to about 7% of an alcohol ethoxylate component having an alkyl chain length of about 12-18 carbon atoms and about 5-9 moles of ethylene oxide; and optionally less than about 12% of at least one of a surfactant, an optical brightener, a coloring agent, a fragrance, an enzyme, a builder, an electrolyte, a UV absorber, a pH adjustor, a bleach, a crease control agent, a fabric softener, a pearl luster agent, a chelating agent, a preservative, a redeposition inhibitor, an odor absorber, a dye transfer inhibitor, a thickener, and mixtures thereof; wherein the balance of the composition is a liquid carrier component.