Patent ID: 8838480

Claim:
A method for delivering network operator advertisements to a mobile terminal in association with providing requested content from a content delivery network, said method being implemented by one or more processing circuits in a network node within a core network of a wireless communication network supporting said mobile terminal, said method comprising: receiving by the one or more processing circuits a content request directed to locally-cached content from the content delivery network that is cached in the core network; determining by the one or more processing circuits that the requested content includes or is associated with an advertisement placeholder and in response thereto sending an advertisement identification (ID) request to an external advertisement server, said advertisement ID request including a network operator ID; receiving by the one or more processing circuits an advertisement ID from the advertisement server responsive to said advertisement ID request; mapping by the one or more processing circuits the advertisement ID to a network operator advertisement associated with said advertisement ID; dynamically linking by the one or more processing circuits the network operator advertisement to the requested content; and delivering by the one or more processing circuits the locally-cached requested content, including said network operator advertisement, to the mobile terminal; wherein the wireless communication network is different from the content delivery network.