Patent ID: 8763029

Claim:
A method for inserting advertisements into a digital programming signal received at a receiver, the method comprising: receiving a plurality of transport streams comprising a plurality of receiver instructions from a headend, the plurality of transport streams comprising a plurality of television programs and a separate content feeder transport stream carrying a plurality of segments of addressable advertisements, wherein: the plurality of receiver instructions include timing messages, metadata messages relating to plurality of segments of addressable advertisements, and marker messages; the receiver uses the timing messages to indicate when an addressable advertisement is to be displayed for an addressable advertising break; the receiver uses the metadata messages to indicate each of the plurality of segments of addressable advertisements to be assembled as the addressable advertisement; the receiver uses the marker messages to identify a relative time position within the addressable advertising break; and the marker messages are received at predetermined time intervals; using the plurality of receiver instructions to assemble the addressable advertisement within the content feeder transport stream using at least two identified segments of addressable advertising; using the plurality of receiver instructions to tune in real-time to the content feeder transport stream carrying the addressable advertisement for the advertising break; and instructing a decoder with the receiver to start decoding the addressable advertisement.