Patent ID: RE41925

Claim:
An integral printed self-mailer sheet product comprising: a generally planar core having first and second opposing major planar sides, the core being formed by first and second core strips of different materials positioned side-by-side, the planar core being printed on its major sides with a plurality of variable data fields, at least a first variable data field being printed with a name and address of an individual person and at least a second variable data field being printed with a unique numeric code in a machine readable format assigned the individual person, at least two of the plurality of variable data fields being printed on the second core strip; a first cover strip permanently fixed to one major side of each of the first and second core strips irremovably holding adjoining ends of the first and second core strips together in a joint to define the generally planar core, the first cover strip only partially covering one major side of the first core strip and at least partially covering one major side of the second core strip; scoring extending at least sufficiently through the sheet product in the second core strip to define at least a first printed element removable from a remainder of the sheet product, the first removable printed element including only a portion of the second core strip bearing at least one of the at least two variable data fields printed on the second core strip; the second core strip having a width in a direction perpendicular to the joint between the first and second core strips and a length in direction parallel to the joint; and the first core strip having a width in a direction perpendicular to the joint at least twice as great as the width of the second core strip.