Patent ID: 8403211

Claim:
An apparatus to facilitate retail activation and processing the sale of a transaction card utilizing partial-authorization messaging, the apparatus comprising: a transaction card including a magnetic strip storing a first unique transaction card identifier associated with a unique transaction card transaction account, the first unique transaction card identifier comprising a transaction Primary Account Number (“PAN”) including a transaction Bank Identification Number (“BIN”) and a first number; and a retail container containing the transaction card and including a product identification indicator and an account activation indicator including indicia of an assigned second unique transaction card identifier different from that of the first transaction card identifier, the assigned second unique transaction card identifier comprising an activation PAN including an activation BIN and a second number, the assigned second unique transaction card identifier being associated with one or more of the following: the first unique transaction card identifier and the unique transaction card transaction account, to provide for identification thereof, the activation BIN being different from the transaction BIN and the activation PAN being different from the transaction PAN.