Patent ID: 6847992

Claim:
A method of providing an advertisement-related electronic presentation to a user of an online service, and tracking user response, the method comprising: a client application on a local device obtaining personal profile information from the user; the client application causing an advertisement to be displayed on the local device; the client application monitoring if the user performs a click-through on the advertisement, wherein the client application is not a browser application; the user performing a click-through on the advertisement; the client application creating and locally storing a click-through record, the click-through record including the time the user performed the click-through, the date the user performed the click through, geographic location data of the local device, an advertisement identifier code associated with the advertisement, a user identifier code associated with the user, and a sponsor identifier code associated with the sponsor; the client application transmitting a notification signal to the online server notifying the online server that the user clicked on the advertisement, wherein the notification signal includes the advertisement identifier code and the use identifier code; the client application receiving one or more resource locators based on a selection protocol associated with the advertisement, the personal profile information, and the advertisement identifier code; the client application causing the local device to access one or more resources associated with the one or more source locators.