Patent ID: 8732322

Claim:
A computer-implemented method comprising: receiving a script for execution when a resource is rendered on a client device; storing the script in association with the resource; receiving an initial request for the resource, the initial request including a token that identifies a requesting source item that was interacted with by a user to generate the initial request; and executing the script including: determining, by one or more processors, when fixed or recyclable contact information should be provided with the resource, wherein the contact information is associated with a content sponsor that sponsored the resource; when recyclable contact information should be provided, requesting recyclable information from a service including providing the token to the service; receiving, from the service, first recyclable contact information for the content sponsor and time-out information; storing the first recyclable contact information and the time-out information in an identifier; and storing the identifier on the requesting device and providing the resource including the first recyclable contact information responsive to the initial request.