Patent ID: 8799976

Claim:
A method for providing a web session with an advertiser in a communication network, comprising: displaying, by a processor of a video display device, a hyperlink of the advertiser within an established video session being viewed by a subscriber, wherein the established video session comprises a first video content received from a broadcast server in the communication network; receiving, by the processor, a request from the subscriber for activating the web session via the hyperlink; establishing, by the processor, the web session via the hyperlink, wherein the web session enables web session communications between the subscriber and a web server associated with the advertiser, wherein the web session is further enabled by a session controller in the communication network via the web server; establishing, by the processor, a second video session offered by the advertiser to the subscriber, wherein the second video session is established in response to receiving the request, wherein the establishing comprises displaying a second video content via the second video session, wherein the second video session is enabled by the session controller and wherein the second video content is sent by a video on demand server; and continuing, by the processor, a display of the established video session continuously in a background in an independent display frame while engaging in the web session and while the second video content is displayed via the second video session for the subscriber.