Patent ID: 8868444

Claim:
A method, comprising: delivering, by a computer based system for administering a transaction system, an offer associated with a virtual item to a user; receiving, by the computer based system and from an entertainment channel, activity information associated with the virtual item, wherein a transaction account associated with the user is associated with the entertainment channel, and wherein the activity information is representative of an interaction of the user with the virtual item in the digital channel, the user interaction being an accomplishment in the entertainment channel with the virtual item or an accomplishment in the entrainment channel associated with the virtual item; determining, by the computer based system, an item based on the virtual item, wherein the virtual item is a representation of the item; analyzing, by the computer based system, the activity information based on criteria associated with the offer to determine that an activity is an activity that initiates a transaction, determining, by the computer based system and in response to the activity that initiates the transaction, that item is in inventory; requesting, by the computer based system and via the entertainment channel and from the user, confirmation that the activity in the entertainment channel was the activity that initiates the transaction in response to the item being in the inventory; and initiating, by the computer based system, a transaction with the transaction account for the item, in response to the determining the transaction event.