Patent ID: 8417566

Claim:
An audiovisual system for use with a display device for displaying an audiovisual advertisement to a user, the audiovisual system comprising: a storage subsystem adapted to receive and store audiovisual advertising segments and to retrieve and transmit stored audiovisual advertising segments, each audiovisual advertising segment having metadata indicative of the audiovisual advertising segment; a preference determination module coupled to the storage subsystem, the preference determination module responsive to user input and to the metadata to generate one or more user profiles, each user profile comprising a time span preference parameter indicative of a preferred advertisement time span of the corresponding user; and a system controller coupled to the storage subsystem, the system controller responsive to the metadata and to the user profile corresponding to the user to select and retrieve a plurality of stored audiovisual advertising segments from the storage subsystem and to dynamically assemble the retrieved plurality of stored audiovisual advertising segments to form the audiovisual advertisement, whereby the plurality of stored audiovisual advertising segments is selected to tailor the audiovisual advertisement to have a time span which conforms to the time span preference parameter of the user profile.