Patent ID: 8473586

Claim:
A method for presenting a message having one or more presentation parameters to a targeted demographic across a distributed computer network, comprising the steps of: retrieving a stored passcode associated with the targeted demographic at a computer connected to the distributed computer network; decoding the passcode, using a processor of the computer, so as to obtain a defined set of style parameters that define the passcode, the passcode being a symbolic representation of visual preferences that is determined based on any selections made in response to a questionnaire presented over the distributed computer network, wherein the passcode comprises an integration of said selections and is representative of visual preferences including at least a color, a shape, and and a contrast preference; modifying the message by applying the obtained set of style parameters to the one or more presentation parameters included in the message prior to conveying the message across the distributed computer network to the targeted demographic, using the processor of the computer; and conveying a customized message in which the one or more presentation parameters have been defined in the modified message using the applied and obtained set of style parameters to the targeted demographic across the distributed computer network, wherein the conveyed customized message is a transformation of the one or more presentation parameters of the message to reflect the preferences of the targeted demographic.