Patent ID: 7627646

Claim:
An electronic storage medium on which is stored data, comprising: content for display on a display device in a markup language comprising: at least a portion of said content comprising data which is required to be displayed when viewing the content; at least a portion of said content comprising a group of content items for optional inclusion with said data required to be displayed when displaying the content; and tags demarcating each of said portions to distinguish said content required to be displayed from said group of content items for optional inclusion with said required data; software, utilizing said tags, for selecting said content required to be displayed and for selecting from said group at least one of said items for transmission together to the display device, said content being formatted for display on the display device; and software for determining an optimization constraint related to transmission of the content to the display device, and for providing such determination to said software for selecting such that the item of the group of content items for optional inclusion with said required data is selected based upon said determination.