Patent ID: 7695369

Claim:
A method for accessing online content during online gaming, the method comprising the steps of: providing, using a server, access to a virtual world environment; determining, using a server, whether a user of a subset of users will be provided with the opportunity to select different music content when the user inputs access information into a user's computer system while the user is in the virtual world environment; streaming, using a server, personalized content to the user of said subset of users who accesses said virtual world environment after the user is provided with the opportunity to select the different music content; allowing the user to select different music content when the user inputs access information into a user's computer system while the user is in the virtual world environment; directing, using a server, the user of said subset of users to a third-party server from which said personalized content is available for download; and enabling, using a server, the user of said subset of users to download said personalized content from multiple sources and select from different music content of said personalized content from said third-party server to the user's computer system while still in said virtual world environment, wherein said personalized content is stored locally on the user's computer system or stored by a third party on said third-party server for access by the user from the third-party server to customize the users virtual world environment experience, and wherein the selected, different music content from the personalized, downloaded content is used to replace the generic background music of the online game while the user is in game.