Patent ID: 7155782

Claim:
A reversible fastener assembly comprising: a button member having a top surface, a bottom surface, a left half, a right half, a peripheral edge, a channel extending inwardly from said peripheral edge between said right half and said left half and a shaft portion extending between said left half and said right half across said channel; and a substrate material, said button being fastened to said substrate material by a fastening member that engages said substrate material and extends around said shaft portion to retain said button relative to said substrate material, wherein said top surface and said bottom surface have different ornamental appearances relative to one another and wherein said button can be rotated around said shaft portion from a first position with said bottom surface adjacent said substrate material to a second position with said top surface adjacent said substrate material without removing said button from said substrate material by folding said substrate material and passing said folded substrate material through said channel as said shaft portion is rotated within said fastening member.