Patent ID: 8200698

Claim:
A computer-implemented method of incorporating trust measures into a database, the computer-implemented method comprising: a rules engine assigning a set of appropriateness rules to a particular data collection, wherein the set of appropriateness rules describes an optimum usage for the particular data collection based on a source of the particular data collection and a type of activity that is deemed best suited to utilize the particular data collection, wherein the set of appropriateness rules further describes a minimum fill rate provided by a data collection, wherein a fill rate describes a percentage of local data fields that can be populated by the requesting computer with data from the data collection, wherein the set of appropriateness rules further describes matching a data collection requester's role to a data collection provider's role, and wherein the data collection requester's role and the data collection provider's role describe role-based activities of users within at least one enterprise; and in response to determining that a requesting computer is implementing an activity that matches the set of appropriateness rules, the rules engine directing a database controller to transmit the particular data collection to the requesting computer.