Patent ID: 8874141

Claim:
An information providing system comprising: a provided information database for storing a plurality of pieces of provided information; a mobile terminal; and an information providing server for transmitting the provided information to the mobile terminal, wherein the information providing server associates information source location information indicating a location of an information source which is a base of the provided information, bearing information indicating a bearing of a location of the mobile terminal with respect to the location of the information source, and provided information identification information added to each of the plurality of pieces of provided information to identify the plurality of pieces of provided information with one another, and then stores the information as associated information; the mobile terminal transmits terminal location information indicating the location of the mobile terminal, to the information providing server; the information providing server calculates, when the terminal location information is received from the mobile terminal, the bearing of the location of the mobile terminal with respect to the location of the information source based on the terminal location information and the information source location information, searches for the provided identification information in the associated information based on the bearing information indicating the calculated bearing, and acquires the provided information to which the provided information identification information, which has been retrieved, has been added from the plurality of pieces of provided information stored in the provided information database, and transmits the acquired provided information to the mobile terminal; and the mobile terminal displays the provided information received from the information providing server.