Patent ID: 8321889

Claim:
A system for delivering personalized and localized ad content to multiple users each having an A/V display comprising: a plurality of Intelligent Control Modules (ICM), each ICM being operationally coupled to an A/V display for displaying personalized and localized ad content during programming commercial breaks, wherein each ICM being configured to determine user personalized and localized ad schedules pertaining to channels and time, wherein each of said ICMs including an ad decision support unit configured to collect user viewing patterns based on intelligent programs and event triggering mechanisms, wherein expert business rules and mathematical and statistical models are established to analyze user and ad attributes information, including viewing patterns and user ad preferences; and an Ad Center having multi-directional communications links with said plurality of Intelligent Control Modules to receive each user's personal and location attributes; said Ad Center including (i) a repository unit for storing user information and ad agency or advertiser information, (ii) an ad output decision making unit configured to perform data processing, analysis, and decision making based on ad attributes and user attributes associated with each ICM, (iii) an ad input/output unit configured to handle communication with at least one of the ICM and external sources, said communication including distribution of ad sets and/or ad schedules to the intelligent control modules upon generation of user directed ad sets and/or user personalized and localized ad schedules by the ad output decision making unit user information from the repository unit to intelligent control modules, receipt of user requests, transmission of upload information on user viewing patterns and/or ad preferences from intelligent control modules; and (iv) an ad control unit configured to control and monitor all components of said ad center and to process and dispatch information for and request and control software updates for the ICM; wherein both of said ICMs and Ad Center being configured to analyze ads, ad agencies, advertisers, and user info and to select personalized and localized ad content for each ICM based on its corresponding personal and location attributes to transmit user's personal and local attributes, ad content, programming content from service providers, user ad search and follow-up requests, and software and firmware updates, wherein said Ad Center is independent from the service providers and includes one interface for each service provider; wherein users can follow-up and search for additional ad information through one or more telecommunication sources connected to their ICM.