Patent ID: 8745484

Claim:
A playback system for multi-platform playing of content with a web browser, the playback system comprising: an embed code interface hosted on a hardware server, wherein: the embed code interface provides embed code customized for content referenced on a web page, the embed code is end user accessible for copying and placement into another web page, the embed code uses a scripting language configured to perform device detection on an end user device, the embed code, based on device detection of a first end user device, determines to cause playing of a first content object on the first end user device, and then cause playing of a second content object on the first end user device should loading the first content object on the first end user device not occur, wherein: the first content object has a first encode; the second content object has a second encode; and the first encode and the second encode are both representations of the content; and the embed code, based on device detection of a second end user device, determines to cause playing of a third content object on the second end user device, and then cause playing of a fourth content object on the second end user device should loading the third content object on the second end user device not occur, wherein: the third content object has a third encode; the fourth content object has a fourth encode; and the third encode and the fourth encode are both representations of the content.