Patent ID: 8888587

Claim:
A method of attracting patrons to a gaming system, the method comprising: sensing, via a physical sensor, at least one physical attribute associated with patrons who are in a predetermined proximity to one or more gaming machines; selecting, at the computer system, one or more of the sensed physical attributes common to two or more of the patrons; matching, at the computer system, the selected one or more sensed physical attributes common to the patrons to modifiable elements of the one or more gaming machines in the predetermined proximity to the patrons; selecting, at the computer system, a modification for the one or more gaming machines from the modifiable elements that match the selected one or more sensed physical attributes common to the patrons in the predetermined proximity to the one or more gaming machines; changing, via the computer system, operation of the one or more gaming machines in the predetermined proximity to the patrons according to the selected modification.