Patent ID: 8661462

Claim:
An information processing apparatus comprising: first record control means for controlling a recording of user presence time information, the user presence time information indicating a time at which a user enters a range of a display means displaying content, wherein the user presence time information is generated from an output of a sensor detecting the user; second record control means for controlling a recording of operation history information, the operation history information comprising: content specifying information for specifying the content as a target of operation, operation content information for indicating a content of operation, the content of operation related to a display of the content by the user, and operation time information for indicating a time of the operation; and audience-quality constituent item calculation means for calculating an audience-quality constituent item according to the user presence time information and the operation history information, the audience-quality constituent item indicating a quality of the content watched by the user according to one or more values, and further comprising: degree-of-expectation calculation means for calculating an evaluation value of a degree of the user's prior expectation that the user would view the content; degree-of-concentration calculation means for calculating an evaluation value of a degree of concentration of the user during watching of the content; and degree-of-satisfaction calculation means for calculating an evaluation value of a degree of satisfaction of the user after having watched the content, wherein the value of the degree of satisfaction is determined differently based on whether the user watched content that had been previously recorded.