Patent ID: 8458935

Claim:
Apparatus comprising: a large-format billboard target surface; a large-format one-piece flexible vinyl billboard sign wrapped around the large-format billboard target surface, wherein the large-format one-piece flexible vinyl billboard sign includes a plurality of translucent portions and has printed thereon advertising indicia including opaque advertising indicia, the one-piece flexible vinyl billboard sign being formed of a material adapted to resist delamination when exposed to rainwater; a plurality of planar electroluminescent lamps disposed under the large-format one-piece flexible vinyl billboard sign and against both the large-format one-piece flexible vinyl billboard sign and the large-format billboard target surface, in alignment with the large-format one-piece flexible vinyl billboard sign so that each can shine through a translucent portion of the plurality of translucent portions, the plurality of planar electroluminescent lamps each including respective lamp connectors to detachably connect to respective ones of a plurality of conductors; a source of power coupled to the large-format one-piece flexible vinyl billboard sign and adapted to illuminate one or more electroluminescent lamps; and an at least partially bundled power bus including a plurality of conductors to carry power to respective electroluminescent lamps of the plurality of planar electroluminescent lamps, the conductors including respective connectors to allow for detachable connection to an electroluminescent lamp, wherein the source of power is adapted to illuminate the one or more electroluminescent lamps to shine through the translucent portion of the large-format one-piece flexible vinyl billboard sign.