Patent ID: 8639587

Claim:
A computer-implemented method for direct purchasing, comprising: receiving, using one or more computing devices, a search query for a product from a user computing device associated with a user; identifying, using the one or more computing devices, a product that matches the search query, wherein the product is associated with a merchant; determining, using the one or more computing devices, that the user is a registered user of a payment processing system and that the merchant is a registered merchant of the payment processing system; associating, using the one or more computing devices and in response to determining that the user is a registered user of the payment processing system and that the merchant is a registered merchant of the payment processing system, a unique product result identifier with a direct purchase option control for the identified product; providing for display to the user computing device, using the one or more computing devices, the direct purchase option control associated with the unique product result identifier on the user computing device, the direct purchase option control being provided on a search results screen comprising information regarding the identified product; receiving, using the one or more computing devices, an input from the user computing device of a selection on the user computing device of the direct purchase option control for the product; and, automatically completing, using the one or more computing devices, a purchase of the product on behalf of the user in response to receiving the input from the user computing device of the selection on the user computing device of the direct purchase option control for the product.