Patent ID: 7147101

Claim:
A container apparatus for simultaneously housing a product and a premium item, said container apparatus comprising: a carton including a front panel, a back panel and two opposing side panels defining an interior region, each of the front panel, back panel and two opposing side panels having top and bottom edges; a top closure and a bottom closure for enclosing a product within the carton; at least one recessing flap formed in at least one of the front panel, back panel, two opposing side panels and top and bottom closures, said at least one recessing flap having a top edge, a bottom edge and two side edges, said at least one recessing flap being further formed from a depth-gauging panel, foldably emanating from an originating panel selected from one of the front panel, back panel, two opposing side panels, top closure and bottom closure along a selected edge of the top, bottom and two side edges of the recessing flap, a backing panel, foldably emanating from an interior edge of the depth-gauging panel disposed opposite from the selected edge of the at least one recessing flap, and at least one access panel disposed adjacent to and substantially coplanar with said backing panel and foldably emanating from an edge of the backing panel opposite said interior edge of the depth-gauging panel, to form a recessed cell in the carton which is at least partially separated from the interior region of the carton, said recessed cell spanning at least a portion of the originating panel and an access panel adjacent to the originating panel to allow access to the recessed cell from outside the carton when the carton is fully articulated, wherein the access panel includes at least one of said front panel, back panel, two opposing side panels, top closure and bottom closure; and wherein said recessed cell is configured to receive a premium item, wherein the premium item is accessible through at least two adjacent portions of said front panel, back panel, two opposing side panels, top closure and bottom closure when the carton is fully articulated.