Patent ID: 8090768

Claim:
A device that can present broadcast media content and receive response information, the device comprising: a memory storage unit; a content interface including a receiver for receiving broadcast media content; a processing unit coupled to the memory storage unit and the receiver, the processing unit, in response to instructions stored in the memory storage unit, being configured to: render broadcast media content in real-time; receive response information while the broadcast media content is being rendered and without interrupting the delivery of the broadcast media content; associate the response information with the particular broadcast media content being rendered at the time the response information was received by creating an identifier that includes the response type and the content identifier; and provide the information identifier to an external system for the purpose of triggering an action that is based at least in part on the response information and the particular broadcast media content that is being rendered in real-time; further comprising a response actuator, and wherein the processor is configured to receive response information by an actuation of the response actuator by a user and, without any further action from the user, automatically performing the remaining actions of associating the response information with the particular broadcast media content, creating an identifier and providing the identifier to an external system for the purpose of triggering an action.