Patent ID: 7681744

Claim:
A merchandising system for articles comprising: a base comprising an upper surface having a plurality of ribs, an underside having a plurality of supports formed integrally with the underside of the base, and a first side and a second side; a frame coupled to the base and configured to couple with a shelving system for supporting the base in a substantially horizontal configuration; a first guide and a second guide coupled to the base for supporting articles; and an assembly for advancing the articles that is coupled to the base and provides force on the articles; wherein the first guide is positioned along the first side of the base and the second guide is positioned along the second side of the base and the first guide includes a first insertion portion and a second insertion portion and the second guide includes a third insertion portion and a fourth insertion portion; and wherein the upper surface of the base comprises channels located proximate a front end of the base and the underside of the base comprises channels located proximate a rear end of the base and the first and third insertion portions are inserted into channels adjacent the front end of the base and the second and fourth insertion portions are inserted within the channels adjacent the rear of the base.