Patent ID: 8559316

Claim:
A method to apply different treatments, comprising: defining a plurality of different treatments, each of the plurality of different treatments being different from each other; selecting a plurality of different channels, each of the plurality of different channels being different from each other, and wherein each of the channels comprises a specific medium of communication, at least one medium of communication comprising a non-webpage medium; applying, by a computing device, the plurality of different treatments to the plurality of different selected channels such that each different selected channel has a different treatment applied thereto and associated therewith so as to evaluate the impact that each different treatment has to each different, selected channel; defining at least one matrix, each matrix comprising a plurality of test groups wherein each test group includes a plurality of test cells, wherein each test cell includes at least one control point and at least one treatment associated with each control point; and defining a transition from the at least one matrix to a new matrix, wherein the defining a transition to a new matrix comprises: selecting, by the computing device, a percentage of each test group in a previous matrix to be associated with each test group in the new matrix; and selecting, by the computing device, a mapping path for each test group in the previous at least one matrix.