Patent ID: 8510156

Claim:
A viewing terminal apparatus that communicates, with a viewing statistics-gathering apparatus, information on viewing of a content, said viewing terminal apparatus comprising: a category determining unit configured to determine, as a viewer category, a relationship between viewers who are viewing a content displayed on a display; a transmitting unit configured to transmit, to the viewing statistics-gathering apparatus, first viewing status information indicating the content that is being viewed by the viewers and the viewer category determined by said category determining unit, the content being associated with the viewer category; a viewing statistics presenting unit configured to obtain viewing statistics information from the viewing statistics-gathering apparatus, and to present a result of statistics that is (i) indicated by the obtained viewing statistics information and (ii) a result of statistics on viewing of a content only by viewers who belong to a predetermined viewer category; and an obtaining unit configured to obtain at least one of images and voices of the viewers who are viewing the content displayed on the display, wherein said category determining unit is configured to determine the viewer category using the at least one of the images and the voices obtained by said obtaining unit.