Patent ID: 8185437

Claim:
A method, comprising: providing, via a telecommunication connection provider server, to a plurality of demand partners, each acting as a demand partner for a respective set of advertisers for the presentation of a respective advertisement for a respective advertiser, a platform configured to assign a respective reference embedded in a respective listing of the respective advertiser, for presentation and configured to connect a customer for a real time communication utilizing the respective reference embedded in the respective listing, the reference used to request the platform to provide the connection; responsive to a request received from a first demand partner from amongst the plurality of demand partners, presenting a user interface of the platform for creation of an advertisement for an advertiser, having the first demand partner as a demand partner, in a first format specific to the first demand partner and having a first type of tracking mechanism specific to the first demand partner and selected at least in part based on a success rate for the first demand partner; and responsive to a request received from a second demand partner from amongst the plurality of demand partners, presenting a user interface of the platform for creation of an advertisement for an advertiser, having the second demand partner as a demand partner, in a second format specific to the second demand partner and having a second type of tracking mechanism specific to the second demand partner and selected at least in part based on a success rate for the second demand partner.