Patent ID: 7574363

Claim:
A method for indicating that a product or item on a retail fixture matches a set of consumer preferences comprising the steps of: equipping a retail fixture with a consumer identification unit and with a display unit indicator, said consumer identification unit having an identification proximity, said display unit indicator being associated with a sample product on said retail fixture, said retail fixture comprising a fixture selected from a group of a shelf, a table, a faceout, a riser, a slatwall, and a gridwall, said sample product being an actual, real item for sale or specimen of a set of items for sale; responsive to a consumer moving from outside said proximity to inside said proximity, electronically establishing an identity of said consumer; automatically accessing a persistent datastore to retrieve a set of preferences associated with said consumer identity; automatically determining which sample products on said retail fixture match said preferences; and activating said display unit indicator to illuminate said sample products which match said preferences such that the attention of said proximate consumer is directed to the physical location of the matching products, said illumination comprising projecting an image around said sample products using a computer-driven projector.