Patent ID: 6904453

Claim:
In a computer network comprising a plurality of recipient computers having browsers capable of displaying content pages, wherein individual ones of the browsers include an unloading function operable without activation of a link in displayed content to unload at least a portion of the displayed content, a method for apparently modifying operation of the unloading function of a browser displaying first content, thereby displaying predetermined second content upon activation of the unloading function, comprising the steps of: receiving a request for first content from a recipient computer over the network; transferring the first content to the recipient computer after said receiving step, wherein the first content is formatted for display on the recipient computer and wherein the first content includes program code configured to execute on the recipient computer upon activation of the unloading function of the browser without the selection of any link included in the first content, whereby the program code causes the recipient computer to request second content; receiving a request for the second content from a recipient computer after the first transferring step; and transferring the second content to the recipient computer after the second receiving step.