Patent ID: 7596561

Claim:
A system for marketing management including dynamic advertisement creation and customization, comprising: a database storing a plurality of advertisements, said advertisements being modifiable and including a television spot, a radio spot, a newspaper ad, or a billboard ad used to advertise a product or a service, each of the stored advertisements including a plurality of components for creating a display of the stored advertisement, said components including a page template, an audio template or a video template depending on the type of the advertisement; an administrator server computer connected to said database, said server computer running a computer program permitting a login to the administrator server computer by an authorized user at a remote computer to access said database; and the remote computer being a user computer having a processor, the remote computer remotely connected to said server computer, the remote computer permitting an authorized user to login at said remote computer, the remote computer displaying tools for use by the authorized user, the remote computer activating and displaying a wiseguy at the remote computer for interaction with the authorized user, the wiseguy speaking instructions, helpful hints, and questions and being interactive in response to inputs by the authorized user, the authorized user selecting and using the tools at the remote computer to modify individual ones of the plurality of components of a selected one of the stored advertisements, said authorized user modifying the page template, the audio template or the video template depending on the type of advertisement, the display of the selected one of said stored advertisements changed when used to advertise the product or the service, and the authorized user creating a new advertisement, storing the new advertisement, displaying the selected one stored advertisement, and customizing the selected one stored advertisement.