Patent ID: 7349865

Claim:
A method for monitoring the efficacy of a marketing project for a product of a business, wherein the business has a number of representatives, and each representative represents particular customers of the business, the method comprising the steps of: providing a customer database for storing information about the customers of the business; providing a number of marketing project parameters; applying the number of marketing project parameters against the information in the customer database to identify selected customers; providing a customized listing of customers to at least selected representatives, wherein each of the customized listings includes a listing of the selected customers that the particular representative represents; generating marketing material for the marketing project; providing the marketing material to each of the representatives that receives a customized listing; at least some of the representatives sending the marketing material to at least some of the selected customers listed in their customized listing, wherein at least part of the marketing material includes textual matter; determining which or how many of the customers that were sent the marketing material by their representative actually purchased the product; and determining a marketing project efficacy indicator by noting which or how many of the customers that were sent the marketing material by their representative actually purchased the product.