Patent ID: 6898517

Claim:
A vehicle for dynamically targeting content according to location-based information, said vehicle comprising: an integrated position and direction system that resides on board said vehicle and that is adapted to determine a position and a direction of travel of said vehicle, said integrated position and direction system comprising: a digital compass adapted to determine said direction of travel using Global Positioning System (GPS) information; a satellite positioning system adapted to determine said position using said GPS information, said satellite positioning system comprising an antenna, a receiver and a processor; memory comprising a direction program comprising instructions that control operations of said integrated position and direction system; memory comprising a content targeter comprising instructions that control selection of an item of content based on said position and said direction of travel; and a controller coupled to said digital compass and to said satellite positioning system; a storage unit coupled to said controller, said storage unit adapted to store multiple items of content on board said vehicle; and a display unit coupled to said storage unit, said display unit adapted to provide a changeable display viewable by an audience external to said vehicle; wherein said controller selects content from said multiple items of content using said instructions that control selection of an item of content, said content selected according to both said position and said direction of travel; and wherein said content selected according to said position and said direction of travel is displayed on said display unit, wherein said content selected is viewable by said audience external to said vehicle.