Patent ID: 7001654

Claim:
A continuous web of lenticular labels comprising: a continuous web of a label stock having a longitudinal axis; a first lenticular assembly including first lenticules adhesively adhered to the label stock, said first lenticules transverse to the longitudinal axis, said first lenticular assembly and said label stock forming a first lenticular label; a second lenticular assembly including second lenticules adhesively adhered to the label stock, said second lenticules transverse to the longitudinal axis, said second lenticular assembly and said label stock forming a second lenticular label, said first and second lenticular assemblies disposed on the label stock so that the first lenticules and the second lenticules are substantially parallel to one another; and a release liner secured to at least one of the label stock and the first and second lenticular assemblies, such that the lenticular assemblies are located between said release liner and the label stock web wherein the label stock defines at least one window and each of said lenticular assembly is viewable through the window.