Patent ID: 7529804

Claim:
A method for customizing color in an email message based on cultural perspective of each email recipient comprising the steps of: determining at least one existing color used in an email message; analyzing at least one of a domain name or user information for each recipient of the email message to determine a region corresponding to each email recipient; searching a color mapping database to correlate the at least one existing color in the email to at least one approved color corresponding to each region of each email recipient, wherein said at least one approved color conveys a consistent meaning with a meaning of the at least one existing color in the email; comparing the at least one existing color used in the email message with the at least one approved color for each email recipient, wherein if the at least one existing color does not match any of its corresponding approved colors for each email recipient further comprising the steps of determining a selected approved color to be displayed to each email recipient; and automatically modifying the at least one existing color in the email to at least one of the selected approved colors for each recipient of the email message.