Patent ID: 7857473

Claim:
An open showcase in which a display chamber is formed in an insulating wall and in which cold air is discharged, from a cold air discharge port provided in an upper edge of a front surface opening of the display chamber, and sucked into a cold air suction port provided in a lower edge of the opening, to form a cold air curtain in the front surface opening of the display chamber, the open showcase comprising: a canopy which protrudes forward from an upper front end of the insulating wall; a reflective plate provided on an inner side of the canopy and positioned before the cold air discharge port; light-emitting-diode lights attached to the reflective plate, the light-emitting-diode lights being configured to emit light and illuminate the inside of the display chamber; and shelves which are disposed in the display chamber and which are not provided with light fixtures to emit light from the light fixtures themselves; wherein the reflective plate is constituted of a metal plate, and substrates of the light-emitting-diode lights are attached so as to perform heat exchange between the substrates and the reflective plate.