Patent ID: 8555052

Claim:
A method comprising: receiving, on a first client device, first data in the form of a primary multimedia presentation with second data in the form of a plurality of steganographic codes embedded therein, the steganographic codes being coincident with an associated portion of the primary multimedia presentation into which they are embedded to form a single, simultaneous data stream; whereby the steganographic codes are not perceivable during a rendering of the multimedia presentation and the steganographic codes are associated with at least one secondary multimedia presentation; rendering the primary multimedia presentation; receiving a user selection to select at least one of the steganographic codes; decoding the steganographic code on the first device and retrieving the secondary multimedia presentation from the data stream through the use of a steganographic key; presenting the secondary multimedia presentation to the user in response to receiving the user selection, wherein the second multimedia presentation is presented over a second client device which is distinct from the first client device.