Patent ID: 7319972

Claim:
A system for modeling product volume penetration, comprising: a server including a database having one or more client files, wherein each client file includes one or more products, and wherein the one or more client files are displayable on a remote client having a graphical user interface; an input device coupled to the remote client and on-line to the server; and a set of computer executable instructions operable on the system for projecting product penetration of one or more products in a client file over a period of time based on a set of received purchase data for a product, the set of computer executable instructions operable for: retrieving a set of first purchase data points for the product from the set of received purchase data, wherein each data point includes information on a unit value as well as a time increment (t) associated with the unit value; displaying the set of first purchase data points in a graph of the unit value versus the time increment; and fitting a curve to the displayed set of first purchase data points according to a function expressed f(t)=s×t B , wherein fitting the curve to the displayed set of first purchase data points provides an s value and a B value, and wherein a t value is defined as the time increment for each data point and wherein the s value is a scaling factor proportional to a volume of sales; and wherein the B value is a degree value for a belly of the curve.