Patent ID: 8423578

Claim:
A system of rendering recipients in an electronic communication, comprising: a computing device of a first user executing personalization engine instructions configuring the computing device to determine whether each entry in a list of recipients to the electronic communication received by the first user satisfies criteria specified by the first user, the criteria being used to identify a first subset of the recipients that is to be rendered in a first style that differentiates the first subset from remaining recipients in the list after receipt by the computing device of the first user, wherein: the recipients were selected for the electronic communication by a sender of the electronic communication, the first user is one of the recipients to the electronic communication, the computing device is configured to format in a rendering of the electronic communication the first subset of recipients in the first style, the first subset of recipients is rendered to the first user after the electronic communication commences, the computing device retrieves, from a central network server, the criteria specified by the first user that is used to identify the first subset of the recipients in the electronic communication that is to be rendered in the first style that differentiates the first subset from the remaining recipients in the list, the computing device retrieves recipient information from data field entries of a directory database over a communication network, wherein the recipient information is used to identify the first subset of recipients that is to be rendered in the first style from the remaining recipients in the list, second criteria specified by a second user in the recipient list is used to identify a second subset of recipients in the electronic communication that is to be rendered in a second style that differentiates the second subset from the remaining recipients in the list on a second computing device of the second user after receipt by the second computing device of the second user, and the criteria further identifies a third subset of recipients that is to be rendered in a third style that differentiates the third subset from the first subset and remaining recipients in the list, the computing device further configured to format the third subset of recipients in the third style.