Patent ID: 8094097

Claim:
An electro-optical device comprising: a plurality of data lines; a plurality of scanning lines; a plurality of pixel circuits that are arranged corresponding to intersections of the data lines and the scanning lines, each pixel circuit including: an electro-optical element whose brightness is controlled by gray-scale signals supplied from the data lines; a driving transistor that drives the electro-optical elements; and a light-emission control transistor that controls a light-emission period of the electro-optical elements based on a light-emission control signal; and a data line driving circuit connected to the data lines, the data line driving circuit including: a D/A conversion circuit; a bit shift circuit that switches, according to a control signal, whether input digital data constituted by a plurality of bits that regulate brightness of pixels is output as-is or whether the plurality of bits are bit-shifted to a lower side and are output; a supply circuit that supplies output digital data of the bit shift circuit to the D/A conversion circuit; and a pseudo-halftone processing circuit that is provided between the bit shift circuit and the supply circuit to perform pseudo-halftone processing that pseudo-increases the number of gray-scale levels of the output digital data of the bit shift circuit, wherein the D/A conversion circuit supplies the gray-scale signals obtained by D/A converting the output digital data of the supply circuit to the data lines, and when the input digital data is bit-shifted to a lower side by the bit shift circuit, a light-emission period of the electro-optical elements is adjusted by controlling the light-emission control signal.