Patent ID: 8458033

Claim:
A computer-implemented method of determining relevance of offers to consumers, the method comprising: (a) providing a profile server, the profile server configured to: (i) construct a plurality of offer profiles, each of the offer profiles associated with an offer and based at least in part on statistical properties of consumer communications unrelated to the offer, a subset of the consumer communications being associated with consumers to which the offers were previously sent; (ii) construct a plurality of consumer profiles, each of the consumer profiles associated with a consumer and based on statistical properties of communications associated with the respective consumer; and (iii) determine a relevancy of one of the offers to one of the consumers by comparing the offer profiles associated with the offers to a consumer profile associated with the consumer; and (b) a web server, the web server configured to present one or more of the offers to the consumer based at least in part on the determined relevancy.