Patent ID: 8401903

Claim:
A computer-implemented method for displaying an interactive advertisement for presentation to a user of a computer, comprising: displaying an invitation with a processor of the computer on a display of the computer, the invitation including a first set of media assets from a plurality of media assets and a first set of engagement elements from a plurality of engagement elements that encourage the user to interact with the invitation; determining with the processor whether the user has performed a first interaction with the invitation; displaying an engagement warning with the processor in response to the first interaction with the invitation, the engagement warning indicating that an action by the user within a period of time will prevent deployment of an expanded message including a second set of media assets from the plurality of media assets and a second set of engagement elements from the plurality of engagement elements that encourage the user to interact with the expanded message; closing the engagement warning with the processor and not displaying the expanded message if the user performs the action within the period of time; replacing the invitation with the processor with the expanded message if the user does not perform the action within the period of time; and collecting with the processor engagement information generated as a result of interaction by the user with the interactive advertisement.