Patent ID: 8744734

Claim:
An active traffic and demand management system, comprising: a mobile device application executable on a mobile device of a user; and a computer software server system in operative communication with the mobile device application, the computer software server system comprising a plurality of modules, including: a route determination module operative to determine a route between a origin and destination pair selected by the user for multiple departure time windows proximate in time to a preferred travel time selected by the user, wherein each of the departure time windows corresponds to a time interval when the user is to depart from the origin and travel along the route toward the destination; an experienced travel time prediction module operative to calculate predicted experienced travel times between the origin and destination pair for the multiple departure time windows; an incentive offering module operative to determine a user incentive for each of the multiple departure time windows, the incentives allocated among the departure time windows based on least amount of impact to the route's or traffic system's congestion at each departure time window; and a validation module operative to receive location information from the mobile device application, and to verify that the user has departed from the origin during a selected departure time window and has traveled along at least a portion of the route thereafter.