Patent ID: 8612569

Claim:
A method comprising: publishing content on a publisher website; receiving a tracking event from a client at the publisher website, the tracking event corresponding to user activity on the publisher website; recognizing, by use of a processor, tracking specific parameters in the tracking event; generating a tracking entry corresponding to the tracking event; generating a simulated request to simulate a request made from the client directly to an advertising server as a result of the tracking event, the simulated request including the tracking entry; using a tracking service interface to send the simulated request including the tracking entry from the publisher website to the advertising server, the tracking service interface using Uniform Resource Locator (URL)-encoded parameters to convey the tracking entry, the URL-encoded parameters including a tracking partner identifier and a target location identifier; using the tracking entry to credit a tracking partner corresponding to the tracking partner identifier for the user activity on the publisher website; and redirecting the client from the publisher website to the target location corresponding to the target location identifier.