Patent ID: 8027877

Claim:
A method of providing advertisements to mobile devices, the method comprising: receiving first data at a system server from a mobile device, wherein the first data includes an identification of the mobile device, an identification of communication equipment providing a first coverage region, and a first time, the first data indicating that the mobile device is within the first coverage region at the first time; receiving a travel plan and a user preference at the system server from the mobile device, the travel plan identifying a beginning position and an ending position, the user preference indicating a preference for at least one service; determining, at the system server, an approximate position of the mobile device along a path based at least partially on the first data and the travel plan; selecting, at the system server, a service from a plurality of services at least partially based on the approximate position, the user preference, and the first time; and sending an advertisement related to the selected service to the mobile device from the system server.