Patent ID: 8566425

Claim:
A computer-implemented method of identifying a social networking address for a business entity in order to generate a place page for the business entity, the method comprising: receiving entity information identifying the business entity, the entity information identifying a web address for the business entity; requesting, from a web server, the web address for the business entity; receiving data associated with the web address for the business entity, the data including a hyperlink to a second web address; comparing, by a processor, text of the hyperlink to the second web address to a predetermined list of terms that have been used in web site addresses of one or more social networking web sites; when the text of the hyperlink to the second web address includes a given term of the predetermined list of terms, identifying the second web address as the social networking address for the business entity; generating the place page for the business entity using the entity information, the place page providing information about the business entity including the social networking address for the business entity; identifying a title of the business entity; selecting a format from a list of predetermined web address formats used by one or more social networking web sites; generating a candidate social networking address for the business entity based on the selected format; determining that the candidate social networking address for the business entity exists as a second social networking address for the business entity; and adding the second social networking address for the business entity to the place page for the business entity.