Patent ID: 7840991

Claim:
A method for providing in-theater interactive entertainment, the method comprising: (a) displaying, by a digital projector under control of a system operating on one or more servers, a telephone number on a screen in a movie theater, the telephone number for in-theater persons to connect to a game provided by the system; (b) accepting, by the system, within a window of time of displaying the telephone number connections from wireless devices brought to the movie theater by the in-theater persons and which connect to the system providing the game via the telephone number; (c) prompting, by the system, each of the in-theater persons connected to the system via a cue communicated to each of the wireless devices; (d) receiving, by the system responsive to the prompting, a unique identification from each of the in-theater persons connected to the system, the unique identification communicated by input via the wireless devices; (e) displaying, by the digital projector, on the screen of the movie theater multimedia content of the game generated from the system to prompt participation in the game from the in-theater persons connected to the system; and (f) receiving, by the system, from each of the in-theater persons participating in the game input to the game via the wireless devices; and (g) communicating, by the system in synchrony with activity on the screen, personalized content to the wireless devices of the in-theater persons participating in the game.