Patent ID: 8521593

Claim:
A computer system for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices, the computer system comprising: a processor; and a memory coupled to the processor, the memory storing instructions to cause the processor to perform operations comprising: receiving from an Internet-connectable device two location events captured by the Internet-connectable device, wherein each of the two location events represents a respective previous geographical location of the Internet-connectable device; grouping the two location events into a location events group based on a proximity of the two location events; determining a place of interest of a user of the Internet-connectable device based on the location events group; determining an audience category associated with the place of interest, wherein the audience category represents a brand or subject matter of a brand associated with the place of interest; determining an audience segment to which a user of the Internet-connectable device belongs based on the audience category, wherein the audience segment comprises a group of Internet-connectable device users defined based on at least one criterion common among the group of Internet-connectable device users; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience segment.