Patent ID: 8412571

Claim:
A system for selecting and displaying advertisements over a network, the system comprising: a database configured to store a plurality of advertisements associated with an advertiser; and an advertisement selection server configured to: receive a request for advertising content from a user computer over the network, the request comprising a selection criteria associated with a web page of a website accessed by the user computer; obtain a plurality of advertisements from the database, based on at least the selection criterion; generate contextual information associated with the obtained advertisements, the contextual information indicating a relevance of the obtained advertisements to content within the web page; select, from the obtained advertisements, a first advertisement for display at a predetermined location within the web page and a second advertisement for display at a location within the web page that is contextually relevant to the second advertisement, the selection being based on at least the contextual information; and transmit at least the first advertisement and the second advertisement to the user computer, wherein the user computer is configured to display the first advertisement at the predetermined location and to display the second advertisement at the contextually-relevant location.