Patent ID: 7788577

Claim:
A computer-implemented method for providing hypertext content to a mobile device comprising: obtaining a network-accessible electronic document having content and a plurality of selectable display elements that comprise at least one of a plurality of images, a plurality of advertising materials, or a plurality of similarly formatted hyperlinks; identifying the plurality of selectable display elements as a first portion of the network-accessible electronic document to replace with a first substitute display element, wherein the first substitute display element comprises a singular display element that replaces the plurality of selectable display elements identified as the first portion of the network-accessible electronic document for display by the mobile device; generating, by a computer system, first code for creating the first substitute display element based upon the identified first portion of the network-accessible electronic document, wherein the first substitute display element is smaller in display size than the identified first portion of the network-accessible electronic document, and wherein the first substitute display element includes content to be displayed by the mobile device that is representative of the identified first portion and an associated link that is configured to transmit a request for display of the identified first portion upon being selected; reformatting, by the computer system and at a transcoder that is separate from the mobile device, the network-accessible electronic document by replacing code for the identified first portion of the network-accessible electronic document with the generated first code for the first substitute display element having an appearance that is graphically independent of the corresponding identified first portion of the network-accessible electronic document; and providing, from the computer system and for receipt by the mobile device, the generated first code for the first substitute display element and at least a portion of the content of the network-accessible electronic document for display in a first page on the mobile device, wherein the plurality of selectable display elements identified as the first portion are maintained at the computer system and are provided to the mobile device in response to a user of the mobile device selecting the associated link that is part of the generated first code.