Patent ID: 8380803

Claim:
A computer-implemented method comprising: providing an interface for composition of a message for distribution across social media; processing a message composed in said interface, wherein processing the message comprises (i) extracting a plurality of fragments from the message, (ii) querying an entity database by comparing at least one fragment of the message against a plurality of known entity names in said entity database in order to identify a name of at least one entity that matches to the fragment of said message by a specified threshold, wherein the at least one entity is not specified as a recipient for the message, and (iii) retrieving identification information for the at least one identified entity from the entity database; querying a set of social media sites using the identification information for the at least one entity; identifying any accounts that the at least one entity that is identified by the identification information has registered at each site of the set of social media sites as a result of the querying, wherein said identifying identifies at least one account that the at least one entity has registered at a particular social media site of the set of social media sites; obtaining an identifier for the identified account from the particular social media site; linking the identifier to the message such that the identified account is automatically specified as a recipient for the message; and passing said message to the account of the identified entity using the obtained identifier without an originator of said message identifying the account of the identified entity.