Patent ID: 7453362

Claim:
A method for identifying product placement props in a scene, the method comprising: equipping one or more cameras with individual radio frequency identification (RFID) readers, the one or more cameras used for filming or recording a scene for audio/video (A/V) content; affixing individual RFID tags to one or more product placement props; placing the one or more product placements within the scene; wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including: which of the one or more product placement props are in the scene, and the relative location of one or more product placement props with respect to the one or more cameras; wherein the RFID tags interrogated by each of the RFID readers are determined in response to a vision field of the one or more cameras; wherein the vision field of the one or more cameras is defined as a range and specified viewing angle of each of the one or more cameras; wherein the RFID tags affixed to the one or more product placement props outside the vision field of the one or more cameras are not interrogated; wherein the relative positional information of the one or more product placement props to the one or more cameras is determined by a level of delay in receiving a response from an interrogated RFID tag at individual RFID readers; wherein the method further comprises: receiving the Audio/Visual content at one or more recording devices for retaining the Audio/Visual content and product placement prop related information; synchronizing the Audio/Visual content with the product placement prop related information to form combined program footage; and wherein the combined program footage retains the product placement prop related information.