Patent ID: 8788073

Claim:
A method for a server system including one or more storage devices, comprising: obtaining athletic performance information and selectively storing that information in a plurality of athlete-user accounts on the one or more storage devices, each athlete-user account being associated with a respective athlete competing in one or more athletic events; receiving a request for the athletic performance information from a client computing device via a communications network, the request initiated at an athlete-user interface of the client computing device; attributing an athlete-user account of the plurality of athlete-user accounts to the request for the athletic performance information; generating an augmented view of the athletic performance information based on the athlete-user account attributed to the request, the augmented view including: a first indicator defining a first sub-set of the performance information associated with the athlete-user account attributed to the request, and a second indicator defining a second sub-set of the performance information associated with one or more related athlete-user accounts of the plurality of athlete-user accounts, the one or more related athlete-user accounts having a predefined relationship to the athlete-user account attributed to the request; sending the augmented view of the athletic performance information to the client computing device via the communications network for presentation at the athlete-user interface of the client computing device; receiving a second request for the athletic performance information from a second client computing device via the communications network, the second request initiated at an advertiser-user interface of the second client computing device; attributing an advertiser-user account to the second request for the athletic performance information; generating a second augmented view of the athletic performance information based on the advertiser-user account attributed to the request, the second augmented view including: a third indicator defining a third sub-set of the performance information associated with one or more athlete-user accounts to which the advertiser-user account has directed an advertisement message; and sending the second augmented view of the athletic performance information to the second client computing device via the communications network for presentation at the advertiser-user interface of the second client computing device.