Patent ID: 8819728

Claim:
A system, the system comprising: an identification server comprising at least one computer processor, the identification server configured to: receive a request for relevant media content for a web identity of a user; identify a television media event associated with a geographical region where the event was aired and a time the event was aired; identify social media content items broadcasted by a web-based social networking system and authored by a plurality of social media identities, each social media content item comprising a plurality of features; determine, by the computer processor, that at least one of social media content items is relevant to the television media event, wherein determining relevancy of one of the social media content items comprises determining a confidence score that is based on the features of the social media content item and the time of airing; select media content relevant to the television media event; access a correlation between the web identity of the user and one of the plurality of social media identities who authored the at least one relevant social media content item, the correlation based on a comparison of the web identity's web browsing history to the social media content items authored by the one of the plurality of social media identities; provide the selected media content for the web identity based on the correlation and determination of relevancy.