Patent ID: 7599842

Claim:
A method of assigning sales leads in a network environment, the sales leads relating to persons interested in effecting a purchase, the method comprising: obtaining a lead, the lead including lead information relating to a person interested in effecting a purchase; loading the lead into a lead processing portion; determining, by the lead processing portion, if the lead is auto-assignable by initiating an auto-assignment process; in the event the lead is auto-assignable, assigning the lead to a sales agent having a leads credit balance above a minimum value, wherein sales agents having a leads credit balance below a minimum value are removed from being considered as a potential recipient, the leads credit balance is automatically generated by the lead processing portion based on leads that an agent has converted to sales and a number of new leads that the agent has obtained, the converted leads adding to the lead credit balance and the new leads detracting from the lead credit balance; and outputting the lead information over the network environment to a lead distribution portion, so as to be accessible to the sales agent; and in the event the lead is not auto-assignable, ending the auto-assignment process.