Patent ID: 8515937

Claim:
A method for identifying and evaluating candidate keywords for a subject site, the method comprising, by a computer system that comprises one or more computing devices: receiving an identification of the subject site; identifying a set of related sites that are related to the subject site, wherein the subject site and related sites are each associated with a different respective domain name; identifying a set of keywords that, based on collected search engine traffic data representing keyword searches conducted by users, are associated with search engine traffic to at least one of the related sites, wherein the set of keywords includes one or more identified keywords; for each identified keyword, generating search traffic comparison data reflective of how much search engine traffic associated with the keyword goes to the subject site in comparison to the related sites, said search traffic comparison data generated based on the collected search engine traffic data representing keyword searches conducted by users, wherein generating the search traffic comparison data comprises, for a first keyword, calculating a ratio of (1) search engine traffic to the subject site that is associated with the first keyword, to (2) total search engine traffic to the subject site and related sites that is associated with the first keyword; and generating, for the subject site, an electronic report that includes the keywords and, for each keyword, a representation of the corresponding search traffic comparison data.