Patent ID: 7890337

Claim:
A system for providing deliverables in the form of services and/or items to patrons of a library comprising: a confirmation item received by the patron from the library upon either checking out a specific library asset or reserving a specific library asset for checkout, said confirmation item bearing indicia indicative of a category of interest related to the subject matter of the specific library asset and not based on any historical data regarding that patron or any other library assets the patron has previously checked-out or reserved; and an Internet-based system establishing a program at a website for providing said deliverables, said deliverables being in the form of information and/or expertise in the category of interest and/or events or programs available from the library or from others in the category of interest and/or promotional values in the category of interest, said Internet-based system being arranged so that the patron who receives said confirmation item can access said website to opt-into said program if the patron so chooses, said website being arranged to receive from the patron who has opted-in an input corresponding to said indicia on said confirmation item, as well as patron information, whereupon said Internet-based system responds to said indicia and said patron information by presenting the patron with information about said deliverables, so that the patron can avail himself/herself of said deliverables if the patron so chooses.