Patent ID: 8307081

Claim:
A lead management system for managing visitor interaction with a web site to cause customization the web site for a visitor, the lead management system comprising: a progression design comprising a plurality of progression levels and a plurality of level qualifications, the plurality of progression levels comprising a first progression level and a second progression level; one or more servers that implement the progression design, the one or more servers programmed to: gathering interaction information from a visitor to the web site, assigning the visitor to the first progression level from the plurality of progression levels, evaluating the interaction information to determine the visitor has met a first progression condition for movement from the progression level to the second progression level, moving the visitor from the first progression level to the second progression level after complying with the first progression condition, monitoring inactivity of the visitor with respect to the web site to determine that the visitor has met a second progression condition, moving the visitor from the second progression level to another progression level after complying with the second progression condition, and generating a report that conveys movement of a plurality of visitors through the first progression condition and second progression condition, wherein the plurality of visitors include the visitor.