Patent ID: 7778890

Claim:
A method of allowing a first user of an electronic commerce entity to communicate information related to the first user's purchases to others, the method comprising: receiving over a network at a computer system an authorization by the first user for at least a second user to view information on at least a portion of the first user's purchases, said information identifying at least a first item as having been purchased by the first user, and including the first user's review of the first item; receiving over the network at the computer system a selection made by the first user of which of a plurality of items purchased by the first user are to be exposed to the second user as having been purchased by the first user; providing, using the computer system, a notification to the second user, wherein the notification informs the second user of the first user's authorization; and providing, using the computer system, the second user access via a site to said information on at least a portion of the first user's purchases, including the first user's review of the first item.