Patent ID: 7776807

Claim:
Liquid composition consisting essentially of: (a) 1 to 10% by wt. surfactant wherein at least some of the surfactant is anionic, said anionic comprises at least 5% of the surfactant system, and anionic also comprises at least 50% of the total surfactant; (b) 0 to 25% by wt. thickener; (c) 0 to 15% by wt. of a moisturizing agent selected from the group consisting of glycerin, polyalkylene glycol and mixtures thereof; (d) 0.01 to 2% microfibrous cellulose; (e) 0.05 to 10%, 1-3000 micron particles; and (f) 20 to 98% by wt. water wherein said composition has high shear viscosity of 1 to 50,000 1/s at 23° C. mPa·s when measured at shear rate 0.1 to 100 1/s and wherein said composition comprises 0 to 0.5% salt while retaining low shear viscosity of at least 50,000 wherein said composition is a low-active, isotropic, non-lamellar composition.