Patent ID: 8364008

Claim:
An electronic point of purchase (POP) advertising apparatus, comprising: a sensor unit including a sensor for detecting a person; and an electronic advertising unit capable of presenting a predetermined POP advertisement in response to detection by said sensor unit, wherein said electronic advertising unit includes: storing means for storing a plurality of different POP advertisements, in which each of the plurality of different POP advertisements has at least one of (i) moving images or (ii) music, selection means for selecting a particular POP advertisement from said plurality of stored POP advertisements, and output means for outputting said particular POP advertisement in response to a detection signal output from said sensor unit such that said output means starts a presentation of said particular POP advertisement when said sensor detects said person and continues said presentation until an end thereof is reached so that said particular POP advertisement is outputted in its entirety regardless of whether said sensor unit detects another person and outputs another detection signal while said output means outputs said particular POP advertisement.