Patent ID: 8131844

Claim:
One or more computer storage media having computer-executable instructions stored thereon, the instructions being executed by a processor in a computing device, thereby causing the computing device to perform a method of providing rich customer intelligence information associated with an application running in a cloud operating environment, the cloud operating environment being associated with a service platform comprising a plurality of resources, the method comprising: causing a user interface to be presented on a display device, the user interface comprising a selectable option for displaying customer intelligence information associated with the application; receiving a first user input via an input device, the first user input comprising a user selection of the selectable option; receiving an application identifier (ID) corresponding to the application; mapping the application ID to one or more customer IDs corresponding to customers that have utilized the application; mapping each customer ID to customer intelligence data associated therewith, wherein the customer intelligence data associated with each customer ID comprises information about a customer of the application; creating at least one three-way mapping among the application ID, the one or more customer IDs, and the customer intelligence data associated with the one or more customer IDs; aggregating customer intelligence data associated with the application ID and each customer ID to generate customer intelligence information; and causing the customer intelligence information corresponding to the application ID and the one or more customer IDs to be presented on the display device, wherein the customer intelligence information is based on the customer intelligence data.