Patent ID: 8849348

Claim:
A method comprising: identifying, by a mobile device, at least one of a time of day, a day of the week, a date or a location of the mobile device; accessing, by the mobile device, a database storing first information correlating the time of day, the day of the week, the date and the location to a personal mode for the mobile device or a business mode for the mobile device; identifying, in the database, exception information associated with at least one of the time of day, the day of the week, the date, or the location of the mobile device; identifying, by the mobile device, user preference information associated with the personal mode of the mobile device and the business mode of the mobile device, wherein the user preference information identifies, for both the personal mode and the business mode, at least one of a background associated with a home screen of the mobile device, icons provided on the home screen of the mobile device, or links to information accessible via the home screen of the mobile device; configuring the mobile device in the personal mode or the business mode based on the first information and the exception information, wherein the configuring includes: providing, on the home screen of the mobile device, information corresponding to the user preference information associated with either the personal mode or the business mode:, receiving an incoming telephone call at the mobile device; determining whether the incoming telephone call is associated with a personal use of the mobile device or a business use of the mobile device; and automatically configuring the mobile device in the personal mode or the business mode based on the determining.