Patent ID: 7865385

Claim:
A method in a computing device having a memory and a processor for marketing at least one of products and services associated with airline operations, the method comprising: presenting a display page containing a plurality of operational circumstances related to operation of an airline, wherein the display page is generated by the processor executing instructions stored in the memory of the computing device; receiving a selection of one of the operational circumstances from a user via the display page; presenting a first process model schematically illustrating the airline as a plurality of different functional groups in which each functional group is responsible for performing a plurality of defined functions, the first process model describing a first sequence of functional steps performed by the different functional groups when the airline responds to the selected operational circumstance, wherein the first process model is generated by the processor executing instructions stored in the memory; presenting a plurality of products and services configured to facilitate operation of the airline; receiving a selection of at least one of the products and the services from the user; and presenting a second process model, the second process model describing a second sequence of functional steps performed by the different functional groups when the airline responds to the selected operational circumstance after the airline has implemented the at least one product and service configured to facilitate operation of the airline, wherein the second sequence of functional steps is different than the first sequence of functional steps described by the first process model; wherein the first process model and the second process model are presented by the processor executing instructions stored in the memory.