Patent ID: 8165890

Claim:
A method for utilizing a greenhouse gas emission based ratings system to generate revenue comprising the steps of: a. establishing metrics for calculating greenhouse gas emission based ratings within said greenhouse gas emission based ratings system; b. using automated computerized algorithms to use said metrics to rate a plurality of entities based on their performance as measured by said metrics; c. assigning an indicia representing said greenhouse gas emission based rating to each of said plurality of entities; d. saving greenhouse gas emission based rating data to a database e. correlating search queries with search engine database (and/or social networking database) and ratings database, and f. displaying said assigned indicia online on internet search engine pages and/or social networking sites, in close proximity (or otherwise related to) the name, logo, or URL of the rated entity; and g. collecting a fee from each of said entities for the use of said assigned indicia as a marketing tool.