Patent ID: 8849909

Claim:
A network device, comprising: a transceiver to send and receive data over a network; and a processor that is operative to perform actions, including: employing a plurality of different aggregation engines, each aggregation engine configured to determine reputation of respective type of target; selecting, one of the plurality of different aggregation engines based on the type of the target; receiving, at the selected aggregation engine, at least one reputation event from a user of a target from within a plurality of reputation events generated for the different types of targets, the reputation event including at least a statement about a value associated with the target the target being different from the user; determining a reputation of the user based on a subset of the plurality of reputation events generated by other users for the target; determining, by the selected aggregation engine, a reputation score for the associated target, by performing at least a running reputation determination that includes the reputation of the user, the selected aggregation engine asynchronously operating on the received at least one reputation event independent of waiting for another reputation event from the plurality of reputation events; displaying the reputation score for the associated target, the reputation score is useable to determine a collective value for the target based in part on receiving the plurality of reputation events over time; and modifying the reputation of the user based on an appeal of the reputation score by the target.