Patent ID: 7830556

Claim:
An information providing system for receiving or acquiring information corresponding to an image in which a code is embedded by using a print medium on which the image including the code embedded therein is printed, comprising: a code transmission unit that transmits an image acquired by reading the image that is printed on the print medium and in which the code is embedded, or the code extracted from the read and acquired image; an information providing unit that receives the acquired image, or the code extracted from the read and acquired image, and transmits information corresponding to the image, or information used for acquiring the information corresponding to the image; an image receiving/acquiring unit that receives the information corresponding to the image, or receives the information used for acquiring the information corresponding to the image and accordingly acquires the information corresponding to the image using the information that is used for the acquisition; and an information changing unit that changes the information corresponding to the image in the information providing unit, wherein: the code transmission unit transmits, together with the code, identification information uniquely identifying the code transmission unit; and the information providing unit receives the code and the identification information, and, depending on the identification information, determines the information that the information receiving/acquiring unit receives or acquires.