Patent ID: 8433648

Claim:
A method for identifying at least one optimal credit product from a plurality of credit products of at least one credit issuer to a consumer, the method comprising the steps of: receiving a credit issuer selection data set including a plurality of data fields by a central optimization database resident in a storage mechanism; receiving a consumer selection data set including a plurality of data fields by the central optimization database, wherein at least one of the plurality of data fields includes the consumer's goals and objectives, wherein the consumer selection data set is presented to the consumer during a transaction between the consumer and a merchant in connection with user pre-selected goods and/or services at a point of sale of the merchant; determining, by a processor mechanism, at least one optimal credit product to be offered by the at least one credit issuer to the consumer based upon: (i) at least one data field in the credit issuer selection data set; (ii) at least one data field in the consumer selection data set, or any combination thereof; and offering at least one new optimal credit product of the at least one credit issuer, to the consumer at time of payment or consummation of the transaction between the consumer and the merchant at the point of sale of the merchant, wherein the at least one optimal credit product takes into account the consumer's goals and objectives, wherein all of the at least one credit issuer, the consumer and the merchant interact or otherwise communicate with the point of sale of the merchant.