Patent ID: 8478746

Claim:
A computer implemented method of managing references to an entity on a network, the computer including a non-transitory computer storage medium, the method comprising: determining a score for each of a plurality of search terms with respect to an entity and one or more other entities, the score for each of the plurality of search terms for the entity being based on at least a position of a reference to the entity within search results generated using the respective search term and the score for each of the plurality of search terms for the other entities being based on at least a position of a reference to the other entities within the search results generated using the respective search term; determining shares of voice for the entity and the other entities across at least two of a plurality of organic search channels with respect to the plurality of search terms based on the scores for the plurality of search terms, the plurality of organic search channels selected from a group including blogs, social media, video sharing, mobile content, and search engines; correlating shares of voice for the entity and the other entities with respect to the search terms to determine a relative change in share of voice for the entity with respect to the other entities; and correlating shares of voice for the entity across the plurality of channels with respect to the search terms to determine relative changes in share of voice for the entity within each of the channels.