Patent ID: 7716707

Claim:
A method comprising: providing trigger information to a network operator device and by a client device, the trigger information including: a trigger type indicator that indicates the trigger information is related to a content telescoping event; and an association description that describes an association between a broadcast program and at least one video-on-demand (VOD) asset, wherein the association description comprises location data that references an indicated trigger location within a media transport stream of the broadcast program; detecting, by the client device, a content telescoping trigger in the media transport stream of the broadcast program, wherein the content telescoping trigger comprises information that describes an association between at least one video-on-demand (VOD) asset and a particular portion of the broadcast program, and wherein display of the at least one VOD asset at the particular portion of the broadcast program provides additional information related to the particular portion of the broadcast program; receiving, by the client device and from the network operator device, at least one VOD asset representation indicator associated with the at least one VOD asset, and displaying, by the client device, the at least one VOD asset representation indicator at the particular portion of the broadcast program and that corresponds to the content telescoping trigger.