Patent ID: 8659417

Claim:
A system for using sensor data collected via a monitoring system to deliver personalized relevant content, the system comprising: a monitoring system including one or more sensors configured to sense events related to use of a home of a customer; and a monitoring application server configured to electronically receive, either directly or via a network communications module, data communications from the monitoring system and provide personalized content to the customer of the monitoring system based on the data communications from the monitoring system, wherein the monitoring system is configured to send, to the monitoring application server, sensor data that is generated by the one or more sensors included in the monitoring system and that indicates events related to use of the home of the customer sensed by the one or more sensors included in the monitoring system; and wherein the monitoring application server is configured to: receive, from the monitoring system, the sensor data that is generated by the one or more sensors included in the monitoring system and that indicates events related to use of the home of the customer sensed by the one or more sensors included in the monitoring system, the received sensor data reflecting a series of events related to use of the home of the customer detected by the monitoring system over time; access profiling data related to sensor data associated with use of homes by customers; evaluate the series of events related to use of the home of the customer included in the received sensor data against the accessed profiling data; based on the evaluation of the series of events related to use of the home of the customer included in the received sensor data against the accessed profiling data, determine a profile for the customer of the monitoring system; use the determined profile to select relevant electronic content for the customer; and send the selected electronic content to at least one interface used by the customer to control the monitoring system or receive notifications from the monitoring system.