Patent ID: 8593255

Claim:
A method comprising: causing, at least in part, detection at an apparatus of a signal from at least one of a plurality of transponders disposed on a dynamically reconfigurable display, wherein the apparatus is physically separated from the display, and each of the transponders physically corresponds to an area of the display; determining by the apparatus an action in response to the signal, wherein the action is related to content displayed in the respective area of the display; and causing, at least in part, transmission from the apparatus to a secured website of authentication information for use of the transponders and the secured website in response to the action determination; and designating a plurality of areas of the display corresponding to the transponders as an array; wherein the transmission of the authentication information to the secured website is triggered when the apparatus approaches the array within a predetermined distance in a predetermined pattern, order, or a combination thereof, that includes some or more of the areas of the array, wherein the authentication information is based, at least in part, on a service associated with the action and the secured website, and wherein the apparatus is a user terminal that includes a transponder reader.