Patent ID: 7860871

Claim:
A computer-implemented method for targeted distribution of search results and sponsored content to a mobile communication facility, the method comprising the steps of: (a) receiving a textual search request from the mobile communication facility operated by a user, wherein the search is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier; (b) receiving from the carrier information relating to a plurality of user history characteristics, wherein the user history characteristics are behavioral based mobile communication facility usage-obtained data of the user derived by the carrier comprising: (i) types of mobile content previously accessed by the user via the mobile communication facility; and (ii) contextual information regarding one or more webpages accessed by the user via the mobile communication facility, wherein the contextual information includes at least one or more keywords; (c) conducting a competitive bid auction process comprising the steps of: (i) receiving a bid from a first sponsor, wherein the bid includes a financial consideration offered by the first sponsor for presentation on the mobile communication facility of a sponsored content associated with the first sponsor and corresponding to keywords of the textual search request; and (ii) receiving a bid from a second sponsor, wherein the bid includes a financial consideration offered by the second sponsor for presentation on the mobile communication facility of a sponsored content associated with the second sponsor and corresponding to keywords of the textual search request; (d) attributing a priority to the presentation of the sponsored content of the first sponsor over the presentation of the sponsored content of the second sponsor based upon a determination that a yield derived from the financial consideration of the first sponsor is greater than a yield derived from the financial consideration of the second sponsor; (e) associating the sponsored content of the first sponsor with a list of search results based upon the search request initiated by the mobile communication facility, wherein the search results are prioritized according to a relevancy based on the information relating to the user history characteristics; and (f) presenting the sponsored content of the first sponsor and the prioritized list of search results to the mobile communication facility.