Patent ID: 8504073

Claim:
A method implemented by a server computer, comprising: receiving, from a content provider, information defining a plurality of geographic shapes, each geographic shape corresponding to an approximate geographic outline of a respective geographic area and being assigned an importance level; for each geographic shape of the plurality of geographic shapes, receiving information from the content provider defining one or more tags assigned to the geographic shape, each tag being associated with a corresponding tag weight; receiving a request from a requestor; determining a location of the requestor; based on the location of the requestor, identifying one or more geographic shapes in which the requestor is located from the plurality of geographic shapes; selecting one or more content items from a plurality of content items of the content provider based on the one or more tags and corresponding tag weights assigned to the one or more geographic shapes in which the requestor is located, wherein conflicts between tags assigned to the geographic shapes are resolved based on the assigned importance levels of the geographic shapes; and effecting delivery of the one or more content items to the requestor.