Patent ID: 8271004

Claim:
A method of operating a mobile service comprising the steps of: (a) receiving a first request via the World Wide Web or WAP to create a first mobile service, said first request comprising instructions to modify a mobile service template; (b) creating said first mobile service from said instructions and said template; (c) receiving a second request to execute said first mobile service, said second request to execute delivered via a text message sent from a first user's text message communication device to a server wherein said server is adapted to communicate with said text message communication device; (d) executing said first mobile service to generate data; (e) sending said data via text message to a second user's text message communication device; (f) providing a reference table for said user, said reference table comprising access numbers and mobile service labels associated therewith; (g) wherein said second request to execute comprises at least one of said access numbers; (h) determining the MSISDN of said text message communication device; (i) determining a second mobile service to execute from said reference table; and (j) executing said second mobile service.