Patent ID: 7433459

Claim:
A method comprising: receiving a message from a user over an IP network representing a request for a call with a customer service representative, said message including an address corresponding to a server obtained from a web page, an internet address corresponding to the user, web page information and a note from the user indicating one of the purpose and planned subject of the call; in response to said message from a user, operating said server to; i) identify a customer service representative who can service the request for a call; ii) send a customer service call initiation message to equipment capable of initiating a call, said call initiation message including an equipment address corresponding to the equipment to which the customer service call initiation message is directed, one of an internet address and telephone number corresponding to said customer service representative; a business identifier; and the internet address corresponding to said user; and operating, in response to said customer service call initiation message, said equipment to establish a call between said user and the customer service representative said step of establishing a call between said user and said customer service representative including: i) initiating a call to the user; ii) initiating a call to said customer representative after said user has answered the call; and iii) bridging the call to the user and the call to the customer representative.