Patent ID: 7944358

Claim:
A device executable by a computing device for counting shoppers, comprising: an entry selector coupled with the computing device configured to be selected to indicate that a shopper has entered a shopping zone and to keep a running count of a number of shoppers who enter the shopping zone, the entry selector displayed as a first arrow pointing into a shopping zone graphical element; an exit selector coupled with the computing device configured to be selected to indicate that a shopper has exited a shopping zone and to keep a running count of a number of shoppers who exit the shopping zone, the exit selector displayed as a second arrow pointing out of the shopping zone graphical element; and a display configured to display a running population count of shoppers within the shopping zone determined by a running difference between the running count of the number of shoppers who enter the shopping zone and the running count of the number of shoppers who exit the shopping zone, the display further configured to graphically display the shopping zone graphical element configured in a shape of a floor plan type graphic to correspond to an actual floor plan of the shopping zone.