Patent ID: 8060912

Claim:
A content reproduction device capable of reproducing (i) a broadcast promotion program supplied through a broadcast wave and (ii) one or more of a plurality of stored interrelated promotion programs that are interrelated by subject matter content and that are stored in a content storage, the content reproduction device comprising: broadcast program ID obtaining means for obtaining broadcast program ID used for identifying a supplied broadcast promotion program when the broadcast promotion program is supplied; stored program ID obtaining means for obtaining stored program ID used for identifying the plurality of stored interrelated promotion programs stored in the content storage at a time when the broadcast promotion program is supplied; a template storage that stores at least one template which includes a plurality of applicable rules that determine the one or more of the plurality of interrelated promotion programs stored in the content storage; and reproduction control means that selects one or more of the plurality of interrelated promotion programs to be reproduced at a timing when the broadcast promotion program is supplied based on a combination of (a) the obtained broadcast program ID, (b) the obtained stored program ID, and (c) an applicable rule obtained from the template storage which is applicable under a predetermined reproduction condition, wherein: when the plurality of reproduced promotion programs selected from (I) the broadcast promotion program and (II) said one or more of the plurality of stored interrelated promotion programs to be reproduced, the reproduction control means determines at which positions the plurality of reproduced promotion programs is to be reproduced, the reproduction control means determining the positions according to control information predetermined based on a set of program IDs of reproduced promotional programs.