Patent ID: 8554679

Claim:
A method comprising: receiving a query from an organization that is seeking charitable contributions the query including an identification of a first merchant to sponsor a charity event; approaching the first merchant including providing the first merchant with details associated with the charity event including information related to a structure of a proposed promotion; providing feedback to the organization notifying them of the acceptance of the event; receiving an indication to initiate a payment transaction using a payment system; receiving current location information from a mobile device associated with the user; providing a list of merchants that are in an immediate proximity to the user based on the current location information and wherein each merchant in the list is a sponsor of a promotion benefiting an entity and wherein the first merchant is included in the list; receiving a selection of one of the merchants including a selection of the first merchant; processing, by one or more processors, transactions from members of the payment system during the charity event including presenting information about the first merchant and the charity event in response to receiving the indication to initiate a payment transaction using the payment system when a user is in proximity to a physical location associated with the first merchant; and crediting the first merchant for the transaction less a promotion amount and crediting the organization the promotion amount in accordance with terms of the promotion.