Patent ID: 7666231

Claim:
A process of continuous manufacture of a flocked and dyed cloth backing (S) comprising successive stages of application ( 1 ) of a polyurethane resin (RP) layer to at least one surface of the cloth backing, projection ( 2 ) of white or unbleached polyethylene terephthalate (PET) flock fibers (FF) onto said resin layer, polymerization ( 3 ) of the resin to fix the flock fibers on the cloth backing, deposition ( 4 ) of at least one sublimable dye (E) on the flocked surface of the cloth backing and sublimation ( 4 ) of the deposited dye to dye the flocked fibers, characterized in that for the stage of projection ( 2 ), PET super microfibers are used with a titer of 0.3 Dtex or less and a length of between 0.3 and 0.4 mm.