Patent ID: 7873376

Claim:
A mobile content system for sending and receiving a short message service (SMS) message, comprising: a computer application generating an originated SMS message by a computer having a recipient number, a sender number, a message text, and menu options associated with a plurality of response codes, the recipient number and the sender number forming a recipient number-sender number pair; a delivery manager, coupled to the computer application, receiving the originated SMS message from the computer application and computing a plurality of remapped response codes by a computer that are uniquely associated with the recipient number-sender number pair; a response lookup database, coupled to the delivery manager, the delivery manager generating an entry by a computer in the response lookup database, the entry having a message identifier, a time stamp of when the message was received, the recipient number, the sender number, a message query, the plurality of response codes, and the plurality of remapped response codes, the delivery manager generating a modified SMS message by replacing the plurality of response codes with the plurality of remapped response codes; a short message service center manager, coupled to the delivery manager, the delivery manager sending the modified SMS message to the short message service center manager, the short message service center manager sending the modified SMS message to a mobile handset; and a response manager, coupled to the short message service center manager and the response lookup database, for performing a lookup in the response lookup database by a computer to determine whether there is an entry in the response lookup database that matches with the recipient number, the sender number and a remapped response code in the plurality of remapped response codes generated from the originated SMS message, wherein if there is a match, the response manager computes a response code that corresponds to the remapped response code, and returning the message identifier and the response code to the computer application.