Patent ID: 7673320

Claim:
An information transmission/reception system comprising: a transmission unit which generates and sends out a transmission signal containing a commercial message; a detailed information furnishing unit which furnishes detailed information related to said commercial message including air time, frequency and channel information to a database unit; the database unit stores access site information corresponding to said detailed information received from the detailed information furnishing unit in a database on the database unit; an access site information furnishing unit which requests a confirmation from said database unit effective to determine whether access site information corresponding to said detailed information is stored in the database unit, and furnishes said access site information if said access site information has been stored in the database unit; and a signal processing unit including (1) a detecting section which detects said commercial message from said transmission signal sent out from said transmission unit, (2) a first connecting section which connects to said access site information furnishing unit, (3) a first acquisition section which acquires the access site information corresponding to the commercial message detected by said detecting section from the access site information furnishing unit connected to said first connecting section, (4) a second connecting section which connects to an information unit identified by an access site address included in the access site information acquired by said first acquisition section, and (5) a second acquisition section which acquires further information related to the commercial message from the information unit based on the air time, frequency and channel of the commercial message.