Patent ID: 8484074

Claim:
A method of generating revenue by a telecom company and sharing said generated revenue with a subscriber, comprising: providing a computer system comprising one or more processors by said telecom company; acquiring one or more advertisements from one or more advertisement databases associated with one or more advertisers by said computer system associated with said telecom company, wherein said advertisements are one or more of text, audio, and video; acquiring permission to insert said advertisements from said subscriber by said computer system associated with the telecom company; receiving a selection of a predefined advertising scheme from a plurality of predefined advertising schemes from said subscriber, wherein said computer system associated with the telecom company randomly selects one or more of said acquired advertisements based on said selected predefined advertising scheme; advertising by inserting said selected advertisement at a predefined time during a phone call based on said selected predefined advertising scheme, wherein said insertion of advertisement at a predefined time during said phone call comprises one or more of: replacing a ringback tone of a phone call with one or more of said selected advertisements by said computer system associated with said telecom company; and interrupting said phone call and presenting one or more of said selected advertisements by said computer system associated with said telecom company; generating said revenue by collecting advertising charges from said advertisers by the telecom company; and sharing said generated revenue with the subscriber by the telecom company based on said selected predefined advertising scheme and said generated revenue; whereby the telecom company shares with the subscriber, the revenue generated by advertising in the phone call of the subscriber.