Patent ID: 8863162

Claim:
A method comprising: sending an electronic program guide from a set-top box device to a display device coupled to the set-top box device, the electronic program guide including a channel option; receiving, at the set-top box device, first user input corresponding to selection of the channel option; in response to the first user input corresponding to a media content recommendation channel selection: receiving second user input that indicates whether to present media content recommendations based on entries in a user profile corresponding to a most recently reviewed media content item or based on entries in the user profile corresponding to a plurality of reviewed media content items, wherein the user profile is associated with the set-top box device; sending a media content recommendation channel request to a server, wherein the media content recommendation channel request includes a first identifier based on the second user input; and receiving a list of recommended media content items based on the first identifier from the server in response to the media content recommendation channel request; and in response to the first user input corresponding to a merchandise recommendation channel selection: receiving third user input that indicates whether to present merchandise recommendations based on the entries in the user profile corresponding to the most recently reviewed media content item or based on the entries in the user profile corresponding to the plurality of reviewed media content items; sending a merchandise recommendation channel request to the server, wherein the merchandise recommendation channel request includes a second identifier based on the third user input; and receiving a list of recommended merchandise items based on the second identifier from the server in response to the merchandise recommendation channel request.