Patent ID: 8510658

Claim:
A computer-implemented method of assigning a user to one or more segments of a population comprising: delivering invitational content to a client device associated with the user, the invitational content selected based on an association between the user and a first segment, wherein the invitational content is designed to elicit user interaction corresponding to at least one associated conversion action; evaluating feedback descriptive of the user's interaction with the invitational content on the client device, the feedback capturing a position along a conversion continuum tied to the at least one associated conversion action; analyzing, via a processor, at least one characteristic within a profile associated with the user, the profile being a record of characteristics associated with the user; assigning the user into a second segment based on the feedback and at least one user characteristic, the second segment being a grouping of users that share a degree of commonality with respect to their interaction with the invitational content targeted to the user, the degree of commonality corresponding to the position along the conversion continuum tied to the at least one associated conversion action; and targeting additional invitational content to the user based on assignment to the second segment.