Patent ID: 7680901

Claim:
A method of using an expertise level Rules Engine to customize a User interface of a Web page, comprising the steps of: a) a Web site obtaining User related data, wherein the Web site has a Web page having a first and second topic; b) the Web site entering the User related data into a Rules Engine; c) the Rules Engine determining a first expertise level for a User for the first topic and a second expertise level for the User for the second topic, wherein the first expertise level is different from the second expertise level; d) the Rules Engine entering the first and the second expertise level for the User into a Display Engine; e) the Display Engine creating a customized User interface using the first and the second expertise level, wherein the User interface includes a customized written content for the first topic based on the first expertise level and a customized written content for the second topic based on the second expertise level, wherein the customized written content does not include information about ads; and f) the Web site transmitting the customized User interface to the User.