Patent ID: 7792696

Claim:
A system for launching an advertisement on a computer, comprising: a computer having an audio input interface and a display; an audio signal output acoustically coupled from a broadcast receiver of a broadcast source to said audio input interface for providing an audio signal having encoded therein advertisement information that is comprised of both advertising content and control information; a computer program operable on said computer and responsive to said audio signal output from said broadcast receiver of said broadcast source to allow said computer program to be controlled by the received control information for output of the advertising content, said computer program comprising: a program for accessing the advertising information coupled from said broadcast receiver of said broadcast source, a decoder for decoding the received advertising information encoded in said audio signal to provide decoded advertising content and decoded control information, and a display program for displaying said decoded advertising content on said display of said computer under the control of said decoded control information substantially at the time of reception of the advertisement information.