Patent ID: 8522270

Claim:
A method of optimizing quantitative business objectives and targets of product or service sellers together with synergistic pricing, promotions and advertisements, including one or more of search engine-based advertising, Internet web-based on-line display advertising, and television (TV) advertising, the method comprising: operating, by the seller/advertiser, an automated, adaptive, real-time computer engine (seller automated engine, or SAEJ) capable of determining the optimal price that the market will bear at any point of time, and capable of computing such price in real-time in order to optimize the sellers business targets; evaluating, within the SAEJ, the sellers advertising needs in the context of current cost-per-click (CPC) or cost per thousand impressions (CPM) prices, of the status of said targets, and the current market conditions; triggering, by the SAEJ, advertisements in response to said evaluating, as and when appropriate, and computing bids in real-time, taking into consideration the expense associated with each bid, the current status of said targets, and the requisite pricing needed to optimize said targets; and automatically and optimally allocating advertising selections in real-time, thereby to optimize allocation of advertising to achieve said targets while minimizing expenditure.