Patent ID: 8738427

Claim:
A method of advertising within a radio media broadcast program which features regular program content and content related to commercials, comprising: A. establishing a contest whereby listeners of said program may become participants in said contest by following procedures of said contest, said contest including the broadcast of clues, using radio broadcasting media, from time to time at least partially during the broadcast of the audio content of one of said commercials, the audio content related to advertisements, with the contest requirement that a participant respond to said at least one broadcasted clue and follow the required procedure of said contest, B. broadcasting, using the radio broadcast media, at least one set of regular program content during said program, C. broadcasting, using the radio broadcast media, a commercial with audio content related to an advertisement, D. broadcasting, using the radio broadcast media, at least one clue as incorporated into the audio content related to the advertisement of the commercial, broadcasting of the at least one clue beginning after broadcasting of the audio content related to the advertisement begins and ending prior to broadcasting of the audio content related to the advertisement ends, and E. providing a specified award to each participant whose response to said clue satisfied the contest requirements to win said award.