Patent ID: 8334882

Claim:
A liquid crystal display apparatus comprising: a plurality of pixels arranged in a matrix as a whole and each having a liquid crystal element, each of the pixels including a first sub-pixel and a sub-pixel group having a plurality of second sub-pixels, a lower gray level voltage being applied to the first sub-pixel, and higher gray level voltages with different values being applied to the second sub-pixels, respectively; and driving means for driving the liquid crystal elements in the pixels by applying drive voltage based on a video signal, wherein area of the first sub-pixel is smaller than whole area of the sub-pixel group, the driving means drives each of the pixels based on the video signal in a manner of space-divisional-driving which allows each of the first and the second sub-pixels to be driven separately, the sub-pixel group includes two sub-pixels so that each of the pixels has three respective sub-pixels which include a respective first sub-pixel and respective two second sub-pixels such that the three respective sub-pixels for each pixel are separate or distinct from the sub-pixels of other pixels, and the driving means drives each second sub-pixel of the respective two second sub-pixels with a different drive voltage.