Patent ID: 7818415

Claim:
A computer-implemented method of presenting advertisements related to an activity proposed electronically by a user to other persons connected to that user, the method comprising: a) receiving at a server computer, from a first user's Internet-capable device, information indicating a desired activity of the first user; and b) thereafter, automatically formatting for simultaneous display on the first user's Internet-capable device, (i) information indicating a most recently updated status received from at least one second user and (ii) at least one commercial offering; c) wherein the at least one second user is selected by the server computer based, at least in part, on data stored in a database identifying one or more persons who are associated with the first user; d) wherein the stored data identifying persons associated with the first user is indicative of an agreed-upon connection between the first user and each of said persons; and e) wherein the at least one commercial offering is selected by the server computer based, at least in part, on the information indicating the desired activity received from the first user's device.