Patent ID: 8910195

Claim:
A method for enhancing audience measurement data, comprising: receiving, by an audience measurement server from an audience panel provider, demographic data for a broadcast event; identifying, by the audience measurement server, a plurality of communications from a corresponding plurality of client devices, the plurality of communications associated with the broadcast event; receiving, by the audience measurement server, demographic information for each of the plurality of client devices; calculating, by the audience measurement server, a correlation between a first value of the received demographic information for each of the plurality of client devices and a corresponding value of the received demographic data for the broadcast event; determining, by the audience measurement server, that the correlation exceeds a predetermined threshold; identifying demographic information of a first client device of the plurality of client devices as suspect, by the audience measurement server, responsive to the determination that the correlation exceeds the predetermined threshold and responsive to the demographic information of the first client device not including the first value; and calculating, by the audience measurement server, a correlation between a second value of the received demographic information for each of the plurality of client devices and a corresponding second value of the received demographic data for the broadcast event; determining, by the audience measurement server, that the correlation does not exceed the predetermined threshold; and decreasing a confidence score of the received demographic data for the broadcast event.