Patent ID: 8407334

Claim:
A network infrastructure that supports a plurality of user devices and a third party web page server, the third party web page server providing third party web page data, the network infrastructure comprising: a first database that stores a plurality of data collections, each of the plurality of data collections representing one of a plurality of advertisements; a second database that stores web site information; a first service that delivers to a first user device of the plurality of user devices first web page data that is used by the first user device to collect a first search term; a second service that, based at least in part on the first search term, extracts a first selection from the second database, the second service at least assists in delivering to the first user device the first selection; a third service that identifies a first data collection that represents a first advertisement from the plurality of data collections, the first data collection including a first description, a first limitation, and one or more web page links, the identification of the first data collection by the third service involving a consideration relating to both the first search term and the first limitation, the third service at least assists in delivering to the first user device at least a portion of the first data collection; a fourth service that offers a web browser based interface to support first communications with a first group of the plurality of advertiser systems; a fifth service that offers a program interface to support second communications with a second group of the plurality of advertiser systems, the first communications and the second communications relating to submissions of additional data collections, modifications associated with the plurality of data collections, and status information relating to the plurality of data collections; a sixth service that identifies a second data collection from the first database, the sixth service assists in delivering at least a portion of the second data collection for combination with the third party web page data, the combination being used by a second user device of the plurality of user devices to display a single web page that includes at least some of both the third party web page data and the at least a portion of the second data collection; and a seventh service that manages accounting relating to the plurality of data collections, the accounting management by the seventh service including consideration of advertising activity relating to both the first data collection and the second data collection.