Patent ID: 8504466

Claim:
A non-transitory computer readable medium for storing computer implemented instructions, said instructions for causing a computer system to perform a method for conducting an auction, said method comprising: a. providing a description of an auction item at an auction comprising a plurality of auction bidders through a computer interface, b. receiving at least one high bid for said auction item at said computer system from one said auction bidder through said computer interface, c. providing a discount off said high bid, wherein said discount is displayed to all auction bidders prior to a bid made by any said auction bidder, d. wherein said discount is: i) calculated on a percentage or a fixed sum, ii) declared and displayed before said auction opens, iii) declared and displayed after said auction closes, iv) displayed to said auction bidders before any bid is made by any said auction bidder, v) applied to every said high bid during said auction bidding process, vi) is not contingent on another condition, vii) under the control of said computer system during said auction bidding process, and viii) under the control of said computer system before and after said auction bidding process, and e. wherein said computer system sets a final price for the item at a discount from a winning auction bid for a winning said auction bidder.