Patent ID: 8825792

Claim:
A system for online brand continuity, comprising: a first Internet access point via which a first specific network address is advertised as a destination address for a brand image application wherein the first specific network address is advertised as a first single-host Internet protocol (IP) address; a second Internet access point via which a second specific network address is advertised as a destination address for a brand image application wherein the second specific network address is advertised as a second single-host Internet protocol (IP) address; a third Internet access point via which a less-specific network address is advertised as the destination address for the brand image application wherein the less-specific address is advertised as a multi-host IP address with a network prefix equal to at least a portion of the first single-host IP address; wherein the brand image application is available to a client via the first Internet access point when the specific network address is advertised via the first Internet access point and the client uses the specific network address as the destination address for the brand image application; wherein the system protects a brand image by providing availability of the brand image application to the client via the third Internet access point without using the first Internet access point or the second Internet access point when the first specific network address and the second specific network address cease to be advertised and the client uses the first specific network address or the second specific network address as the destination address for the brand image application; wherein brand image application data is synchronously replicated from a first data center associated with the first Internet access point to a second data center associated with the second Internet access point via an autonomous intranetwork connection prior to a request from the client for the brand image application data, whereby responsive to receiving new or modified brand image application data, the first data center communicates the new or modified brand image application data to the second data center; and wherein the brand image application data is asynchronously replicated from the first data center and the second data center to a third data center and is complete upon successful receipt of the brand image application data at the third data center, whereby responsive to the first data center or second data center receiving the new or modified brand image application data, the first data center or second data center communicates the new or modified brand image application data to the third data center.