Patent ID: 8019660

Claim:
A method for providing access to an aggregation of functionality related to a product within an electronic catalog hosted by a wholesaler web system; comprising: presenting on a client computing device a webpage in which a single product is directly associated with a single access point, the single access point providing a consumer with access to a subset of wholesaler web system functions that have been determined to be applicable to the single product; and causing a listing of plural links, each corresponding to a one of the subset of the wholesaler web system functions that have been determined to be applicable to the single product, to be displayed within the webpage in response to an activation of the single access point by the consumer; whereupon, in response to a selection by the consumer from the displayed listing of plural links a one of the plural links, the wholesaler web system initiates a performance of a one of the wholesaler web system functions that corresponds to the one of the plural links so selected.