Patent ID: 8069097

Claim:
A computer-implemented method, the method comprising: selectively extracting, by at least one computer system, inventory data corresponding to at least one scheduled media broadcast from at least one media management system based on an agency identifier tag that defines a subset of the inventory data in the at least one media management system made available for a given agency; providing, by the at least one computer system, agency inventory data based on the extracted inventory data for use by the given agency, the agency inventory data enumerating at least one inventory spot in the at least one scheduled media broadcast that is available for the given agency; receiving, by the at least one computer system, at least one request from the given agency for the at least one inventory spot; causing, by the at least one computer system, a portion of the inventory data in the at least one media management system to be modified according to the at least one request; and enabling content specified by the given agency to be played in the at least one inventory spot in response to the portion of the inventory data being modified according to the at least one request.