Patent ID: 8892458

Claim:
A computer-implemented method for processing a selection associated with a media content received in an electronic broadcast transmission, the media content presented by a receiving device and the media content is corollary to a selection data element, the method comprising: obtaining the electronic broadcast transmission using the receiving device, the electronic broadcast transmission comprising the media content; deriving first data from the electronic broadcast transmission using at least one computer processor, wherein the first data comprises a first data element of a first field type corollary to the media content; communicating electronically at least a first response data packet to a database system, the first response data packet comprising at least the first data element enabling a first comparing of a first file structure location in the database system, wherein the database system is configured to synchronize the first response data packet with the first data to generate an electronic data transmission; obtaining the electronic data transmission using the receiving device, the electronic data transmission corollary to the electronic broadcast transmission and the first response data packet; obtaining second data from the electronic data transmission, wherein the second data comprises a second data element of the first field type corollary to the media content; presenting by the receiving device the media content; presenting by the receiving device at least one option enabling the selection associated with the media content, whereby selection of the at least one option correlates the first data element of the first field type, the second data element of the first field type and the selection data element, the correlation producing a second response data packet; and communicating electronically at least the second response data packet associated with the media content to the database system.