Patent ID: 7895088

Claim:
A system for the delivery and display of content in movie theaters and in high traffic areas, the system comprising: (a) a network interconnecting a plurality of movie theaters, wherein each theater comprises a plurality of display screens, wherein the plurality of display screens at each movie theater comprises: (i) at least one of a first type of display screen, wherein the first type of display screen comprises a movie screen for displaying movies within a first type of area in the movie theater, and (ii) a plurality of a second type of display screen for displaying advertisements, wherein the second type of display screen comprises display screens located in high traffic areas within the movie theater, wherein the high traffic areas are different from the first type of area, wherein the at least one movie screen within the movie theater and the plurality of display screens located in high traffic areas within the movie theater are in communication with the network; (b) a customer interface operable to (i) allow a customer to view a schedule of available display locations and time slots, wherein the available display locations are selected from the second type of display screens, (iii) allow a customer to schedule presentation of advertising content on one or more of the second type of display screens by selecting at least one display screen and at least one time slot from the schedule of available display locations and time slots, and (ii) receive advertising content digitally transmitted from the customer; (c) a central processing system located remotely from the movie theaters, wherein the central processing system is in communication with the customer interface, wherein the central processing system is configured to schedule the display of advertising content on selected ones of said second type of display screens located in the movie theaters in accordance with the selection made by the customer via the customer interface; and (d) means for digitally transmitting content to the movie theaters from the central processing system via the network for display on at least a portion of the plurality of display screens, wherein the content transmitted to the movie theaters comprises advertising content for display in high traffic areas within the movie theater and content for display on the at least one movie screen within the movie theater.