Patent ID: 8745663

Claim:
A method executable by a television receiver device that outputs television programming described by an electronic program guide to a display for viewing by a viewer, the method comprising: receiving a broadcast television signal from a remote source at the television receiver device, wherein the broadcast television signal comprises the television programming, electronic program guide information about the television programming, and an identification of a particular program listing selected for promotion by the remote source that is to be emphasized by a change in the appearance of the electronic program guide presented on the display, and wherein the broadcast television signal comprising the identification of the particular program is simultaneously broadcast to multiple television receiver devices; outputting the electronic guide information from the television receiver device to the display for presentation to a viewer; observing usage of the electronic program guide by the viewer at the television receiver device; detecting when the particular program listing is presented on the display during the usage of the electronic program guide by the viewer; and in response to the particular program listing being presented on the display during usage of the electronic program guide by the viewer, automatically executing an instruction by the television receiver device to thereby change the appearance of the electronic program guide output to the display and thereby attract the viewer's attention toward the particular program listing while the particular program listing is presented on the display.