Patent ID: 8494906

Claim:
A method for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers, comprising: providing an interface to a revenue generator for bidding on a plurality of keywords when the plurality of keywords are searched for through at least one selected mobile network of a plurality of mobile networks; receiving, from the revenue generator via the interface, a plurality of bids on a keyword of the plurality of keywords and a plurality of mobile advertisements, wherein both the plurality of bids on the keyword and the plurality of mobile advertisements are associated with a plurality of mobile network operators, each of the plurality of mobile network operators operating a mobile network of the plurality of mobile networks, further wherein each bid and each mobile advertisement are associated with at least one mobile network operator and each bid and each mobile advertisement only apply to the keyword when the keyword is searched for through the mobile network operated by the at least one mobile network operator; receiving a mobile search request for the keyword from a user on a mobile device; determining, by a processor, the mobile network operator of the plurality of mobile network operators operating the mobile network of the plurality of mobile networks that the mobile search request originated from based on an originating internet protocol address of the mobile search request, wherein the determining is irrespective of a plurality of capabilities of the mobile device; and serving the mobile advertisement of the plurality of mobile advertisements associated with the determined mobile network operator to the user.