Patent ID: 8392244

Claim:
A computer-implemented method of increasing prescription-issuer awareness of a prescription in a medical records software system that enables a prescription-issuer to input assessments and prescriptions for a patient comprising the steps of: receiving, at a computer-based system, one or more prescription advertisements from entities responsible for marketing those prescriptions to prescription-issuers; receiving an agreement to pay for display of the prescription advertisement when a user of the medical records software system selects one or more specific assessments within a group of predetermined assessments; associating one or more prescriptions with each of a plurality of assessments as being appropriate prescriptions for that assessment in a data storage system associated with the computer-based system; associating the one or more prescription advertisements with the one or more specific assessments for which payment has been agreed in a data storage system associated with the computer-based system; receiving a prescription-issuer selection of an assessment from a group of possible assessments presented to the prescription issuer; upon receiving selection of an assessment, presenting appropriate prescriptions associated with the assessment selected on a display device; and upon receiving a selection of a specific assessment for which payment has been agreed, in addition to presenting appropriate prescriptions, presenting at least one prescription advertisement selected from the one or more prescription advertisements associated with the specific assessment as being prescription advertisements for which an entity has agreed to pay for the specific assessment selected in the medical records software system to the prescription-issuer on the display device.