Patent ID: 7875582

Claim:
Non-bar, personal product composition comprising (1) 1% to 99% by wt. of a surfactant material selected from the group consisting of anionic, nonionic, amphoteric, cationic surfactants and mixtures thereof; and (2) a structured benefit agent delivery vehicle composition comprising droplets having an average droplet diameter below 10 μm and wherein said droplets consist essentially of: (a) 50.0 to 99.9% by wt. of structured benefit agent composition comprising comprises one or more hydrophobic benefit agents or mixtures thereof; and (b) 50.0 to 0.1% of said benefit agent composition comprises structuring material forming a three-dimensional supporting network in the benefit agent and which material is selected from the group consisting of crystalline structurants selected from the group consisting of natural or synthetic crystalline waxes; wherein said material of (2)(b) is a natural crystalline wax selected from the group consisting of petroleum based waxes selected from the group consisting of paraffin waxes; animal waxes, and mixtures thereof; wherein the crystal in said structuring material has an aspect ratio defined by A/B>1, the length A being understood as the longer of the two dimensions when considering length and width, B; wherein, when said structured benefit agent is separately formed and separately combined with a surfactant containing carrying composition in which the structured benefit agent will be used to deliver benefit agent to substrate there will be provided at least a 5% increase in deposition of benefit agent to said substrate relative to deposition of the same benefit agent not structured; or not being in the presence of a structured benefit agent in the final composition; wherein said separately formed structured benefit agent(s) is molten, semi-molten or solid at the time of combination with the carrying composition.