Patent ID: 8630797

Claim:
A method of guiding a person to a destination, comprising the steps of: storing an association between a person and a personalized content item, wherein the personalized content item is easily recognizable to the person while not revealing the person's identity and comprises one selected from the group consisting of (i) audio, (ii) at least one image, and (iii) audio and at least one image; determining a destination for the person; determining a current position of the person; identifying at least one reproduction device along a route between the current position and the destination; and reproducing the personalized content item on the identified at least one reproduction device as the person travels along the route from the current position in a direction of the destination, wherein the personalized content item is reproduced on a first reproduction device in the direction of the destination and, responsive to the person coming close enough to the first reproduction device which is reproducing the personalized content item, the personalized content item is reproduced on a next reproduction device in the direction of the destination, wherein reproduction of the personalized content item on the first reproduction device is stopped as soon as reproduction of the personalized content item on the next reproduction device has started.