Patent ID: 8564518

Claim:
A liquid crystal display device, comprising: a plurality of pixels arranged in a matrix, each one of the plurality of pixels being provided with a respective liquid crystal element made of a liquid crystal of a vertical alignment (VA) mode; and a drive section driving the respective liquid crystal element of each of the pixels for display by applying a voltage based on an input video signal to the liquid crystal element, the drive section performing a divisional-drive operation by space-divisionally or time-divisionally dividing a display drive operation on each of the pixels into a plurality based on the input video signal so that the divisional-drive operation includes a first divisional-drive operation group and a second divisional-drive operation group, the first divisional-drive operation group allowing a liquid crystal application voltage to be a higher-side voltage which is equal to or higher than an input application voltage, and a second divisional-drive operation group allowing the liquid crystal application voltage to be a lower-side voltage which is equal to or lower than the input application voltage, the liquid crystal application voltage representing a voltage actually applied to the liquid crystal elements, the input application voltage representing a voltage which corresponds to the input video signal, wherein the drive section performs a divisional-drive operation belonging to the first divisional-drive operation group such that the liquid crystal application voltage is higher than the input application voltage at least in an intermediate luminance range, whereas in a highlight luminance range, the liquid crystal application voltage is equal to or higher than the input application voltage but is still lower than a voltage at which variation of azimuth angle of liquid crystal occurs, and the drive section performs a divisional-drive operation belonging to the second divisional-drive operation group such that the liquid crystal application voltage is lower than the input application voltage in the intermediate luminance range, whereas in a lowermost luminance range, the liquid crystal application voltage is equal to or lower than the input application voltage but is still higher than a voltage at which rebounding occurs.