Patent ID: 8108255

Claim:
A computing system, comprising: an interactive catalog of items; a data repository that stores: purchase histories for users, first reviews for items submitted by users and an identification as to which user submitted a given first review, and indicators related to how helpful others have found the first reviews for items; a search engine system configured to identify catalog items that do not have reviews from users; a recommendation system configured to recommend candidate items for a user to provide first reviews for, wherein the recommendation system uses data stored in the data repository to determine user item affinity and the identification of catalog items that do not have reviews to generate recommendations for first review candidate items; a first review candidate selection interface that provides functionality for the user to select an item from the recommended candidate items; a review entry user interface via which the user can enter a first review for an item selected by the user; a game system configured to calculate for a review game first review scores and first review rankings based at least in part on data stored in the data repository; and an interface configured to provide information to users related to their first review scores and rankings.