Patent ID: 7346605

Claim:
A method of searching and reporting an incidence of at least one of a trademark, a tradename, a celebrity name, or famous name in a Web page on the Internet, comprising: receiving, from a user, at least one trademark, tradename, celebrity name, or famous name to be searched in the Web page on the Internet; automatically creating a search string based on the at least one trademark, tradename, celebrity name, or famous name entered by the user; receiving a Uniform Resource Locator (URL) address of the Web page on the Internet to be searched; accessing and searching contents of the Web page of the URL address received for matches in the contents of the Web page corresponding to the search string, wherein the searched contents includes elements other than only a domain name; providing search results of identified matches in the contents of the Web page corresponding to the search string, wherein the search results are extracted from the Web page, categorized, and formatted in a report, each category including at least one character string corresponding to a number of occurrences of the identified matches within a category, the category selected from the group consisting of a meta-tag, a hidden text, a text, a title, a hyperlink, and an image text, and wherein the report displays at least one character string in a column format for at least one of the meta-tag, the hidden text, the text, the title, the hyperlink, and the image text, and wherein the search results highlight the at least one trademark, tradename, celebrity name, or famous name found in the Web page; and determining an unauthorized use of the at least one trademark, tradename, celebrity name, or famous name; wherein the at least one trademark, tradename, celebrity name, or famous name to be searched is provided in an encrypted connection authenticated by a certificate server.