Patent ID: 8533990

Claim:
A deep sea fishing lure comprising: a lure body; a removable, interchangeable jacket installed over and substantially covering the body and made of a light-transmissive material and configured to visually resemble a bait attractive to fish; said body including a housing with sidewalls made of a generally light-transmissive material and an interior space for accommodation of display lights; a first linear bank of display lights installed in the housing parallel to an intended direction of travel of the lure through a body of water and including a plurality of spaced apart individual electric light sources viewable through the light transmissive material sidewalls of the housing; a circular bank of display lights installed in the housing aft of the first linear bank of lights and including a plurality of spaced apart, aft facing individual electric light sources; a fiber optic bundle having a first end connected inside the housing next to the circular light bank so as to receive light from the circular light bank, and a second end extending aft out of the housing to transmit light from the circular light bank; a battery pack installed in the housing and connected to the light sources; and an on/off switch connected between the display light sources and the battery pack to turn the display lights on and off.