Patent ID: 7098869

Claim:
A business method for billboard advertising comprising the steps of: A) providing a plurality of content display units, wherein each content display unit of said plurality of content display units is incorporated into a particular type of display device; B) providing a plurality of display controllers, wherein each display controller of said plurality of display controllers is in communication with a content display unit of said plurality of content display units, wherein each of said display controllers is adapted to provide dynamic-content for its content display unit; C) providing a plurality of servers in communication with said plurality of display controllers, wherein each server of said plurality of servers is adapted to send dynamic-content to said display controllers, wherein said plurality of servers comprises a first server and a second server; D) associating each of said content display units with a geographic location; E) associating each of said content display units with one or more type identifiers, wherein at least one of the one or more type identifiers indicates the particular type of display device into which the respective content display unit is incorporated; F) using a hierarchy to select one server from said plurality of servers for providing dynamic-content from the selected server by a display controller to one or more of the content display units, wherein the hierarchy provides a higher priority to the first server than the second server, wherein the display controller is configured to select dynamic-content sent from the first server over dynamic-content sent from the second server in accordance with the hierarchy when the first server and second server send content that is to be displayed at a same certain time; and G) displaying dynamic-content from the selected server on a particular content display unit of said plurality of content display units based on both of the geographic location associated with the particular content display unit and the one or more type identifiers associated with the particular content display unit.