Patent ID: 7827062

Claim:
An apparatus for advertising, comprising: a processor; a memory storing instructions for a derive profile process adapted to be executed by said processor to collect information based upon a plurality of advertisement requests received from a user node; a database that stores said information; a memory storing instructions for an advertisement server process adapted to be executed by said processor to select, in response to an advertisement request, an advertisement based upon said information collected by said derive profile process stored in said database, wherein said advertisement request is generated by the user node in response to processing a link received from a first affiliate node in response to a prior content request sent from said user node to said first affiliate node, and wherein said advertisement is associated with a second affiliate node; a memory storing instructions for a management process adapted to be executed by said processor to update advertisements available to be selected by said advertisement server process; and a memory storing instructions for a report process adapted to be executed by said processor to generate a report about the placement of advertisements.