Patent ID: 7363257

Claim:
A method, comprising: displaying an on-line shopping interface via which an item can be selected for purchase; receiving a premium SMS (Short Message Service) billing code from a mobile phone to purchase points that can be applied to purchase the item, the purchase of the points being charged to a phone bill corresponding to the mobile phone; determining that a secondary transaction is needed to complete a purchase of the item when a selection to initiate the purchase is received; displaying an in-line user interface over a portion of the on-line shopping interface to facilitate the secondary transaction, the in-line user interface being displayed such that the item selected for purchase remains viewable on the on-line shopping interface during the secondary transaction; receiving an input to apply the points via the in-line user interface to complete the secondary transaction such that the purchase of the item can be completed via the on-line shopping interface; returning a focus of the purchase to the on-line shopping interface; updating an account status displayed on the on-line shopping interface when receiving the input via the in-line user interface; and completing the purchase of the item via the on-line shopping interface.