Patent ID: 7604525

Claim:
A method that provides a virtual presentation comprising: associating a toy with a registration code; receiving the registration code transmitted from a user computer over a communication network; using a computer system, validating the registration code entered on a website; subsequent to validating said registration code, and responsive to validating said registration code, using the computer system for providing a virtual replica of the toy on the website and animating an appearance of the virtual replica of the toy on the website using a video component for the animation, said animation being used during participation in at least one activity on the website, and granting access to at least a subset of content on the website associated with the virtual replica of the toy, and further providing said at least a subset of content to a user computer which allows adopting and caring for the virtual replica of the toy presented in the virtual presentation, wherein adopting and caring for the virtual replica of the toy comprises maintaining at least one of a health and happiness of the virtual replica of the toy via at least one maintenance activity, wherein said at least one of the health and happiness of the virtual replica of the toy includes a well-being parameter that is affected by the at least one activity on the website involving animation of the virtual replica of the toy other than said adopting and caring for the virtual replica of the toy, and where said at least one maintenance activity includes taking the virtual replica of the toy to a virtual health and welfare facility, wherein said at least one maintenance activity cannot be carried out without said validating said registration code.