Patent ID: 8781913

Claim:
A system for conducting an online auction via a social networking forum for a cohort of users, the system comprising: one or more physical processors programmed with computer readable instructions to: obtain information related to a first cohort prior to creating a social networking forum for users of the first cohort, the first cohort comprising a plurality of users that have a pre-established association with a first experience scheduled to occur at a first time, a first date, and a first location, the information related to the first cohort comprising information related to the first experience and a provider of the first experience; receive a request from a first user of the first cohort to join a social networking forum for users of the first cohort; provide the social networking forum for users of the first cohort responsive to receiving the request, wherein one or more users of the first cohort join the social networking forum as respective one or more members of the social networking forum; share information from the one or more members of the social networking forum via a content feed of the social networking forum; receive first auction information related to a first item for auction, the first auction information comprising: a first item identifier for the first item, a first minimum bid for the first item, and a first supplier identifier of a supplier of the first item; associate a subset of the one or more members of the social networking forum as participants in a first auction for the first item; and conduct the first auction for the first item, wherein conducting the first auction comprises performing one or more auction events and ending the first auction upon occurrence of the first experience.