Patent ID: 7054831

Claim:
A method of playing a game in which products and services are advertised comprising the steps of: sponsoring an interactive game in which a player moves between successive decision points during a story line plot of the game; and providing said player with an infomercial about a product or service directly related to said game at each of various decision points during said game; placing an advertisement in said infomercial conforming to a product displayed and described in a story line plot of said game, relating said advertisement of said product to the game content at each interval of the story line plot of the game; displaying said product or service to the player; informing the player of specifications pertaining to said product or service; permitting the player to select said product or service during said story line plot of said game; allowing the player to use and manipulate images to sample and try out said selected product or service on a screen during said story line plot of said game, to traverse obstacles provided in the game with said selected product or service directly related to the game content at each interval of the story line plot of the game, said traversal of said obstacles with said selected product or service is in accordance with the overall story of the game.