Patent ID: 7540933

Claim:
A bi-positionable applicator for applying a sheet material to a substrate, said applicator comprising: a housing comprising a holder for receiving a quantity of sheet material therein, wherein at least a portion of said housing comprises a handle for gripping by a user; an operating unit assembly movably joined to said housing, at least a portion of said operating unit assembly being movable relative to said housing from a first position to a second position, wherein at least a portion of said operating unit assembly engages at least one of the sheet material and the substrate in said first position and disengages the sheet material or substrate in said second position; and a cutting mechanism comprising part of said operating unit assembly, said cutting mechanism comprising: at least one cutting blade disposed in a recess in said housing when said cutting blade is not in use; a cutter actuator for activating said at least one cutting blade so that said cutting blade is disposed at least partially outside said recess, said cutter actuator being at least indirectly joined to said at least one cutting blade, wherein said cutter actuator is located in a recess between said housing and a frame so that it will rest against the side of one of the user's fingers while the user's hand remains on the handle.