Patent ID: 8245142

Claim:
A method for providing and displaying content on a mobile terminal with a display, the method comprising the steps of: acquiring a content data by a mobile terminal; launching a player application adapted to fully occupy the whole of the area of the display to automatically display content data on the display, and providing a graphical user interface of control features and displaying the graphical user interface concurrently with automatic display of content data to enable a user to interact with the graphical user interface whilst viewing the content data to control one or more visual parameters of the way the data content will be displayed while the content data is being displayed; choosing a visual parameter value by use of the graphical user interface; formatting the content data acquired by the mobile terminal according to a predetermined parameter based on display limitations for the mobile terminal, and according to the visual parameter value chosen by: dividing the content data into a sequence of consecutive segments by identifying any portions of the content data that are capable of being displayed by the display, and dividing each displayable content portion into a sequence of one or more displayable segments based on the predetermined parameter and chosen visual parameter such that when each displayable segment is rendered in sequence by the player application the full content of the displayable portion is displayed sequentially in a viewing mode; and identifying any portions of the content data that are not capable of being displayed by the display and designating these portions of content in the sequence as undisplayable segments; and displaying the formatted content on the display, wherein a value of the one or more visual parameters can be accessed and modified during concurrent displaying of the content data using the graphical user interface to enable the content data to be dynamically formatted and displayed according to the modified value of the chosen visual parameter.