Patent ID: 7240439

Claim:
A power-return tape measure, comprising: a housing having first and second sidewalls and a peripheral wall extending between said sidewalls; said peripheral wall having a tape opening; a tape measure blade coupled to said housing and having a retraction bias applied thereto; said tape blade selectively deployable from said housing via said tape opening; an end hook assembly attached to an end portion of said tape blade; said end hook assembly comprising: a hook member having a mounting section extending in a first direction and a hooking section extending away from said mounting section in a second direction generally transverse to said first direction; said hook member mounting to said blade via said mounting section; said hooking section having at least a first hole therethrough; a first magnet; a bezel distinct from, but affixed to, said hooking section so as to capture said first magnet between said bezel and said hooking section, said bezel having at least a second hole therethrough; and wherein said first magnet extends into said first and second holes so as to be visible from both a front view and a rear view of said end hook assembly.