Patent ID: 8315178

Claim:
A computer-implemented method for message-based advertising in a wireless communications network, comprising: receiving through a network connection a digital message, wherein the digital message is contained in a data packet set in transit from a terminal of a sender to a terminal of a recipient and wherein at least one of the terminals is implemented as a mobile telephone; retrieving, from a profile database, a profile of the sender, the sender subscribing for wireless message-based advertising; using a processor to determine a context for the digital message and to match the determined message context with content of at least one advertisement stored in an advertisement database and to use the retrieved sender profile to identify at least one relevant advertisement; transmitting the data packet set to the terminal of the recipient; using the processor to retrieve from the advertisement database the at least one relevant advertisement and to generate a confirmation message containing a delivery status of the data packet set, the confirmation message including the at least one relevant advertisement; and transmitting the confirmation message to the terminal of the sender.