Patent ID: 7039598

Claim:
A method of predicting advertising revenue derived from a business directory book, comprising the steps of: determining a cell preference factor indicative of a relative preference of potential advertisers located in a first geographic area of placing advertisements in a second geographic area; determining a choice probability indicative of a probability that advertisers located in said first geographic area will choose to advertise in the business directory book based on said cell preference factor; deriving an expected total amount of advertising revenue from said first geographic area; and calculating an expected amount of advertising revenue attributable to the business directory book based an said choice probability factor and said expected total amount of advertising revenue from said first geographic area; wherein said cell preference factor is determined using; (i) the relative distance between said first geographic area and said second geographic area; (ii) an aggregate income of households located in said second geographic area; and (iii) a total sales of non-manufacturing businesses located in said second geographic area.