Patent ID: 8880421

Claim:
A method for rewarding customer loyalty with dynamically adjustable electronic scratch cards, comprising: receiving a plurality of parameters from a computing device associated with a user, wherein the plurality of parameters include: user location data representing the geographic distance from the user to a vendor in real-time, user purchase history data representing the number of times the user has completed a previous transaction with the vendor, and user review history data representing the number of times the user has positively reviewed the vendor in a social network; and executing instructions stored in memory, wherein execution of the instructions by a processor: updates a user profile based on the plurality of parameters, the profile previously created by the user and stored in memory, matches the plurality of parameters stored in the user profile with a plurality of scratch cards playable by the user and associated with a good or service offered by the vendor, each of the scratch cards further associated with a dynamically adjustable probability that the scratch card will present winning results when played by the user, selects a scratch card from the plurality of scratch cards to present to the user, dynamically adjusts the probability that the selected scratch card will present winning results when played by the user based on the plurality of parameters stored in the user profile, and transmits the selected scratch card to the computing device, the selected scratch card displayable on a graphical interface of the computing device, the selected scratch card including an activation button that allows the user to play the scratch card.