Patent ID: 8156103

Claim:
A computer-implemented method for use by a server in communication with a target entity and a user computing device, wherein the server, the target entity, and the user computing device are all located remotely from one another, the method comprising: receiving, at the server from the target entity, a demarcation request associated with a digital media content file, the demarcation request comprising an indication of a media hotspot within digital media content of the digital media content file; creating, at the server, an embedded digital media content file comprising the digital media content having the media hotspot demarcated therein; receiving, at the server from the target entity, an associating request comprising an indication of a resultant action associated with the media hotspot; receiving, at the server from the user computing device, a user request to display the digital media content; and sending, from the server to the user computing device, in response to receiving the user request, the embedded digital media content file and instructions to perform the resultant action upon detection of a user selection of the media hotspot within the digital media content; wherein the server, the target entity, and the user computing device are all different from one another.