Patent ID: 8473581

Claim:
A network infrastructure that supports a plurality of user devices, the network infrastructure comprising: a first database that stores a plurality of data collections, each of the plurality of data collections representing one of a plurality of advertisements; a second database that stores web site information; a first service that delivers to a first user device of the plurality of user devices web page data that is used by the first user device to collect a first search term; a second service that, based at least in part on the first search term, extracts a first selection from the second database, the second service at least assists in delivering to the first user device the first selection; a third service that identifies a first data collection that represents a first advertisement from the plurality of data collections, the first data collection including a first description, a first limitation, and a web page link, the identification of the first data collection by the third service involving a consideration relating to both the first search term and the first limitation, the third search service at least assists in delivering to the first user device at least a portion of the first data collection; a fourth service that manages financial accounting relating to the plurality of data collections, the management by the fourth service including consideration of advertising activity information relating to the first data collection; a fifth service that offers a plurality of interfaces that attempt to securely and independently couple a plurality of advertiser systems with the first database, the plurality of interfaces including a web browser based interface and a software application interface; the fifth service via at least one of the plurality of interfaces supports delivery of additional data collections for storage with the plurality of data collections in the first database; the fifth service via at least one of the plurality of interfaces supports modification of at least a portion of the first data collection via a first of the plurality of advertiser systems; and the fifth service via at least one of the plurality of interfaces supports a review relating to both the first data collection and the advertising activity information.