Patent ID: 8023971

Claim:
A method to transfer content to a communication device, the method comprising: obtaining, at a server, a plurality of multimedia content feeds in different formats from a plurality of content providers, wherein at least one feed includes time-sensitive information and a content provider request for priority delivery of the time-sensitive information; parsing the multimedia content feeds based on a protocol of a feed for storage of multimedia content in a content database in an internal format; associating the multimedia content stored in the content database with one of a plurality of channels, wherein each channel provides related informational content obtained from a content provider from among the plurality of different content providers; assembling a multimedia message for the one of the plurality of channels from the multimedia content stored in the content database, including a priority multimedia message that includes the time-sensitive information; identifying an eligible subscriber based on a user subscription to the one of the plurality of channels; enqueuing the priority multimedia message for priority delivery, as requested by the content provider, to the identified eligible subscriber before delivery of the multimedia messages that do not include time-sensitive information; and causing an alert notification for the user subscription and containing the assembled multimedia message to be delivered to the eligible subscriber's mobile phone in response to the identifying.