Patent ID: 7949680

Claim:
A picture program data generating apparatus for multiplexing the program ancillary data to program data composed of picture data and acoustic data to generate picture program data, comprising: a data division unit for dividing program ancillary data into preset data units which are based on a recording format or on a transmission format; a multiplexing processing unit for multiplexing the divided program ancillary data to program data to output the resulting data as picture program data; an access information acquisition unit for communication with a database overseeing the detailed information pertinent to the commodities or services appearing as an imaged object in a picture program; and a number of times of access imparting unit for generating the latest value of the number of tunes of commodity- or service-based access events, based on the information pertinent to the access states as acquired by said access information acquisition unit, and for correlating the so generated latest value with relevant program ancillary data.