Patent ID: 7681743

Claim:
A gravity feed display rack for supporting and displaying merchandise, comprising: a merchandise channel support structure including a rod, said rod having an adjustable latch slot formed therein; an inner divider slidably mounted on the rod of the merchandise channel support structure, said inner divider including a merchandise support and a longitudinally extending wall; and an outer divider including a merchandise support, a longitudinally extending wall and a connector, said connector having at least one wall defining an interior passage sized to receive the rod of the merchandise channel support structure so that said outer divider travels along said rod as said rod slides within the passage of said connector and having a flexible finger formed in said at least one wall and featuring a distal end portion upon which a locking projection is positioned, said locking projection sized to engage the adjustable latch slot of the rod under the urging of the flexible finger so that the outer divider may be slid to and secured in a desired position on the rod of the merchandise channel support structure.