Patent ID: 7389253

Claim:
A television broadcast receiver comprising a processor to provide an interactive services interface having a plurality of levels, the plurality of levels including: a first broadcast entry level for enabling a user to select from a range of available service types; a first broadcast interactive level, entered by user selection of a service type in the entry level for enabling the user to select from a group of service providers of the selected type; a second broadcast interactive level entered by user selection of a service provider in the first broadcast interactive level for enabling the user to select from a range of classes of goods and/or services available from the selected service provider; a third broadcast interactive level entered by user selection of a class of goods and/or services for enabling the user to select goods and/or services from the selected class; a first on-line interactive level entered from one of the three broadcast interactive levels for establishing an on-line connection with a remote site and for enabling the user to place an order for the selected goods and/or services with the remote site; a second on-line interactive level, entered by placing an order for the selected goods and/or services, for enabling the user to complete the order with the remote site; and a second broadcast entry level, different than the first broadcast entry level, wherein the second broadcast entry level includes a broadcast screen on which an indication is displayed over a broadcast image in response to data, corresponding to the indication, transmitted during the broadcast, whereby the user is enabled to enter directly one of the first, second and third broadcast interactive levels, or the first on-line interactive level, by selecting the indication and wherein the indication corresponds to an offer for goods and/or services related to the broadcast image.