Patent ID: 8000749

Claim:
In a wireless telephone having a user interface, the improvement comprising: storing in a memory in the wireless telephone a plurality of advertisements; and providing a set of instructions in the memory for (1) displaying a first advertisement to a user of the wireless telephone upon powering on the wireless telephone while an operating system of the wireless telephone boots up, (2) allowing the user to access a specific item of content in the first advertisement using the user interface, wherein the user interface includes icons associated with applications executable by the wireless telephone, wherein one of the icons is an advertisement icon which, when activated, allows the user to access the plurality of advertisements, and (3) causing the plurality of advertisements to be displayed in a rotation in which placement of each advertisement in the rotation is based on a priority of a supplier of each advertisement, wherein the specific item of content further comprises information for presentation to a merchant in association with a purchase of a product or service associated with the specific item of content, and wherein at least a portion of the plurality of advertisements and the set of instructions are stored in the memory of the wireless telephone prior to activation of the wireless telephone.