Patent ID: 7454164

Claim:
A method for communicating a multimedia messaging service message from a source mobile device to a target mobile device in a telecommunications network, the method comprising: receiving a request for a multimedia message, wherein receiving the request comprises receiving a request for an advertisement from a gateway associated with said telecommunications network; associating said multimedia message with said multimedia messaging service message, associating said multimedia message farther comprises: intercepting said multimedia messaging service message in said gateway; and appending said advertisement to said intercepted multimedia messaging service message as an add-on multimedia messaging service message, wherein appending said advertisement further comprising: receiving a called number and a reference indication for said multimedia messaging service message; selecting at least one of a picture and a logo of said advertisement for a called party; and replying to said gateway with the appended add-on multimedia messaging service message including said at least one of a picture and a logo and said reference indication; and providing said multimedia messaging service message with the associated multimedia message for transmission to said target mobile device; and in response to transmission of the appended add-on multimedia messaging service message to said target mobile device, creating a record for describing a particular telephone call to one or more concerned parties that have interest in at least one of said source mobile device and said target mobile device and the appended add-on multimedia messaging service message.