Patent ID: 8392230

Claim:
A computer system including one or more processors and non-transitory computer-readable memory, the computer system performing a computer-implemented method comprising: aggregating, from a plurality of social media sites to the non-transitory computer-readable medium, a plurality of user posts contemporaneously with the plurality of user posts being published to the plurality of social media sites; parsing, by operation of the one or more processors, each user post of the plurality of user posts to identify a person or business that is targeted in the user post; identifying, by operation of the one or more processors, a set of the plurality of user posts that targets a particular person or business; computing a credibility score quantifying credibility of the particular person or business based in part on sentiment that is expressed in each user post of the set of user posts that targets the particular person or business; aggregating a new user post that targets the particular person or business from a social media site of the plurality of social media sites; computing an impact score of the new user post based on sentiment expressed in the new user post, the impact score quantifying an impact that the sentiment expressed in the new user post has on the credibility score of the particular person or business; presenting the new user post to the particular person or business; adjusting the credibility score based on the impact score when no response to the new user post is received from the particular person or business in a specified time period; and adjusting the credibility score based on the impact score and a response score when a response to the new user post is received from the particular person or business in the specified time period, the response score quantifying at least one of sentiment and content expressed in the response.