Patent ID: 7673315

Claim:
A system for providing program criteria comprising: a server computer storing a plurality of tokens, each token comprises a globally unique identifier, encryption/decryption data, authentication data, program characteristics, and format data, wherein the plurality of tokens comprises a first token identifying a first segment of a predetermined audio and visual program and a second token identifying a second segment of the predetermined audio and visual program; wherein the server computer is programmed to provide the first token and the second token to a remote computer as e-mail attachments based on received selection criteria, the remote computer utilizing first token and the second token to selectively combines the first program segment and the second program segment based at least in part upon viewing characteristics of a user at the remote computer; the remote computer automatically accepts the first token and the second token and automatically processes the first segment and the second segment of the predetermined audio and visual program based on the encryption/decryption data, the authentication data, program characteristics, and format data in the first token and the second token; wherein the remote computer transmits a message to a second remote computer based on the received selection criteria, the message including the first token and the second token; wherein the remote computer stores advertisements that are selectively inserted between the first program segment and the second program segment, wherein the advertisements are selected based on: demographic characteristics of the user, wherein demographic characteristics comprise: an age of the user; location of the user; occupation of the user; hobbies and interests of the user; programming preferences of the user; and products and services in which the user has expressed an interest in; a time of day first program segment and the second program segment are presented to the user; the predetermined audio and visual program; and a genre associated with the predetermined audio and video program.