Patent ID: 7653748

Claim:
A computer system configured to integrate advertising within user-requested Web content, comprising: an advertisement server that hosts advertisements in a text-based format, the advertisement server comprising: means for selecting a plurality of aggregated advertisements having a format and size compatible with the user-requested Web content when the user-requested Web content is converted to an audio format for insertion within the user-requested Web content in response to a request for Web content, wherein the means for selecting the plurality of aggregated advertisements having a format and size compatible with user-requested Web content comprises means for retrieving the plurality of aggregated advertisements having a predetermined time length when delivered in an audio format; a text-to-speech transcoder, comprising: means for converting Web content from a text-based format to an audio format content prior to streaming the audio format content to a user client device; and means for serving Web content in an audio format to the user client device via a telephone link with the user client device; and a Web server that hosts Web content in a text-based format, comprising: means, responsive to a user request via the client device for Web content, for retrieving an advertisement from the advertisement server, in response to the subject matter of the Web content; means for inserting the retrieved advertisements within the user requested Web content; and means for forwarding the user requested Web content and advertisement to the text-to-speech transcoder for conversion to an audio format and subsequent delivery to the user client device.