Patent ID: 8667520

Claim:
A TV mobile control processor-implemented method, comprising: obtaining a user mobile device identifier; monitoring data traffic coming in and out of the user mobile device based on the obtained user mobile device identifier via a mobile usage tracking entity; retrieving a first data message from the monitored data traffic; determining the first data message comprises a user media program selection message from the user mobile device, wherein the user mobile device transmits a TV remote channel selection indication to a TV set via an infrared communication component, wherein the user media program selection message and the TV remote channel selection indication comprise the same user selected channel; retrieving a second data message from the monitored data traffic; determining the second data message comprises audience atmospherics data; analyzing the audience atmospherics data to identify audience watching environment background noise; determining whether the received user media program selection message indicates a user watching event based on the identified audience watching environment background noise; and generating and storing a user media exposure report including a user watching event indicating the user selected channel.