Patent ID: 7979462

Claim:
A method for providing a comparison, comprising: receiving from a first member of an online community a selection of a set of similar items to be included in the comparison, the selection comprising a selection by the first member of a stored prior comparison created by another online community member of the set of similar items; providing to the first member a template for the comparison, the template being at least partially pre-populated using data from the stored prior comparison created by the other online community member; receiving from the first member a submission of the comparison, wherein the comparison includes one or more modifications as made by the first member to the template; storing the comparison; presenting the comparison to a second member of the online community based at least in part on an indication that the comparison is of interest to the second member; providing to the second member of the online community an opportunity to provide an input regarding the comparison; receiving from the second member of the online community a received input comprising one or both of a modification to a content of the comparison or an indication of usefulness of the comparison; updating the comparison to reflect the received input, including by modifying the comparison to reflect the modification to the content if the received input comprises a modification to the content and updating displayed content associated with the comparison to reflect the indication of usefulness if the received input includes an indication of usefulness; making the updated comparison reflecting the received input received from the second member of the online community available to be presented to one or more other members of the online community; and presenting the updated comparison to a third member of the online community.