Patent ID: 8924516

Claim:
A method, comprising: identifying a content bundle comprising a plurality of content blocks and rules for selectively combining a portion of the plurality of content blocks into modular invitational content items; receiving campaign data comprising information identifying a plurality of delivered items assembled using the content bundle, the portion of the plurality of content blocks associated with each of the plurality of delivered items, a plurality of segments associated with each of the plurality of delivered items, and performance data for the content blocks in each of the plurality of delivered items; identifying a plurality of content block sets provided by the plurality of delivered items; for each of the plurality of segments, obtaining a ranking of the plurality of content block sets based at least on the performance data and a number of content blocks associated with each of the plurality of content block sets; and assembling an item of invitational content for at least one of the plurality of segments based on the content bundle and the ranking of the plurality of content block sets.