Patent ID: 8631314

Claim:
A system for delivering advertisement units that communicate and interact with each other on a webpage, comprising: a computer readable medium containing instructions which, when executed by a computer, cause a web browser to generate a request for a webpage; a website server communicatively connected-to the web browser, the website server configured to receive the webpage request from the web browser and send the webpage to the web browser in response to the webpage request, wherein the webpage includes an ad unit request script configured to direct the web browser to generate a request for the advertisement unit; and an advertisement server communicatively connected to the web browser and the web publishing server, the advertisement server configured to receive advertisement unit requests and send a first ad unit and a second ad unit to the web browser, wherein, the first ad unit and the second ad unit are rendered by the web browser onto the web page, the first ad unit is communicatively interfaced with the second ad unit and configured to communicate with the second ad unit and send instructions to the second ad unit if it is detected at the computer that the second unit shares common attributes with the first ad unit, and the second ad unit is configured to receive and execute instructions received from the first ad unit.