Patent ID: 7827712

Claim:
Apparatus for displaying a back-lighted image to a viewer moving along a path of travel past a viewing display, comprising: a viewing box; a transparent video display for displaying a first and a second transparent image; a substantially vertical light source located in the viewing box behind the first and second transparent images, relative to the viewer; a first curved reflector about a vertical axis in a convex shape for providing substantially vertical reflected light from the substantially vertical light source of narrow width relative to the first transparent image, said first reflector being located in the viewing box behind the first transparent image, relative to the viewer; a second curved reflector about a vertical axis in a convex shape for providing substantially vertical reflected light from the substantially vertical light source of narrow width relative to the second transparent image, said second reflector being located in the viewing box behind the first transparent image, relative to the viewer; and wherein light from the substantially vertical light source is blocked from directly illuminating either the first or the second transparent images.