Patent ID: 7398223

Claim:
A method for as signing a survey of a plurality of currently active surveys to a respondent, the method comprising the steps of: receiving a request to participate in a survey, wherein said request is generated by a user selecting a hyperlink within a web page that is being presented by a browser; in response to receiving said request dynamically generating a customized set of one or more screening questions based on which surveys belong to said plurality of currently active surveys, wherein the customized set of one or more screening questions are based on said plurality of currently active surveys; presenting said customized set of one or more screening questions to the respondent through a series of one or more digital messages transmitted over a network; receiving, over the network, input data in response to said respondent answering said customized set of one or more screening questions; and determining which electronic survey to present to said respondent, over said network, based on how said respondent answered said customized set of one or more screening questions.