Patent ID: 8365081

Claim:
One or more non-transitory computer-readable media storing computer-executable instructions that, when executed on one or more processors, perform acts comprising: receiving, from a first user and within a window of a real-time communication application maintaining a real-time communication between the first user and a second user, an image file that is independent from the real-time communication application, the image file comprising: an image of an item that is available for acquisition at a merchant website, metadata comprising one or more instructions that are executable to perform an action that is external to the image file, and data visually indicating the action to be performed when the one or more instructions are executed by the real-time communication application; at least partly in response to receiving the image file, extracting the metadata from the image file; and executing the one or more instructions by the real-time communication application to display the image and an element in the window of the real-time communication application of the second user, the element comprising at least one of a price of the item, an availability of the item, a uniform resource locator (URL) for a page associated with the item, or a rating of the item.