Patent ID: 7552459

Claim:
A method of arranging and managing information for an on-screen electronic program guide having a display screen comprising the steps of: receiving television schedule information in a data stream; displaying some of the television schedule information as a plurality of TV program listings in a guide format in a first area of the screen; receiving a first user input for selecting a TV program from the displayed plurality of TV program listings; simultaneous with the TV program listings, displaying promotional information other than TV program listings in a second area of the screen with the TV program listings, wherein: the second area of the screen is in a fixed position on the screen; the promotional information is displayed not in response to a user's selection of the TV program; and the displayed promotional information is responsive to inputs from the viewer; receiving a second user input to navigate an on-screen cursor from the first area of the screen to the promotional information displayed in the second area of the screen; and selecting, using the on-screen cursor, the displayed promotional information after the promotional information is displayed to activate a function related to the promotional information displayed in the second area.