Patent ID: 8276174

Claim:
A method implemented in a viewing device, comprising: receiving, at the viewing device, a first signal indicating a television channel change to a first channel from a second channel; determining that the viewing device has been tuned to the second channel for a threshold period of time and in response to the determination, selecting, by the viewing device, advertisement data for an advertisement from a data storage device storing advertisement data for one or more advertisements, the selection of the advertisement data for the advertisement based on a category to which the second channel belongs; generating, by the viewing device, a video signal from the advertisement data for the advertisement that causes the advertisement to be displayed on a television display device; monitoring, by the viewing device, for the reception of a second signal, the second signal indicating that the viewing device is tuned to the first channel; and providing, by the viewing device, the video signal to the television device until the reception of the second signal is monitored.