Patent ID: 7650334

Claim:
An electronic commerce system, comprising: one or more seller databases coupled with one or more sellers; a computer system coupled with the one or more seller databases, the computer system comprising a content enhancement module, the content enhancement module configured to: analyze product data stored in the one or more seller databases using a set of rules, the set of rules comprising generic rules applying to the one or more seller databases that store product data, the generic rules comprising: a first rule indicating that a potential error exists if two products in the one or more seller databases have identical product identifiers but have otherwise different product data; a second rule indicating that a potential error exists if two products in the one or more seller databases have different product identifiers but have otherwise identical product data; and a third rule indicating that a potential error exists if the values associated with particular generic product attributes have a non-numerical format; identify one or more potential errors in the product data according to the set of rules; and communicate the potential errors to one or more sellers associated with the one or more seller databases.