Patent ID: 8332779

Claim:
An information processing apparatus comprising: storage means containing a plurality of menus; operation means for performing an operation of scrolling said plurality of menus; display means for displaying, on a display unit, said plurality of menus stored in said storage means; scroll speed determination means for determining, depending on the scrolling operation performed with said operation means, a scroll speed of said menus; and display control means for controlling said display means, in a case where the scrolling operation is performed by said operation means, to perform a scrolling display of said plurality of menus displayed on said display unit at a scroll speed determined by said scroll speed determination means and to display a visual effect in which a speed of a movement of the visual effect and a display size of the visual effect are varied depending on the scroll speed determined by said scroll speed determination means, wherein said display control means controls said display means, in a case where the scrolling operation of said menus by said operation means is stopped, in a manner that the visual effect displayed on said display means gradually decreases in its speed and size with time.