Patent ID: 8255275

Claim:
A system, comprising: a processor; a non-transitory computer-readable storage medium communicatively coupled to the processor and storing computer executable components to facilitate operation of components comprising: a performance collection component configured to: identify an operator of a vehicle; and supply at least one performance record generated based in part on at least one of information describing real-time operation of a vehicle by the operator or information describing an operation environment of the vehicle by the operator; an information management component configured to: receive at least one of the real-time operation information or the operation environment information; infer a destination of the vehicle based at least in part on prior destination information contained in aggregated data pertaining to prior operation of the vehicle by the operator in conjunction with at least one of the real-time operation information or operation environment information; identify a lifestyle choice of the operator; and identify a third-party located at the inferred destination offering a commodity that matches the operator lifestyle choice; a benefit generation component configured to forward an advertisement generated by the third-party; and a display component configured to: render the advertisement; and collect indication of acceptance of the advertisement.