Patent ID: 8606252

Claim:
A method comprising: receiving a mobile message from a source device, the mobile message identifying a target device as an intended recipient of the mobile message; determining whether at least one of the source device or the target device has opted into a mobile message advertising feature, wherein a mobile device that has opted into the mobile message advertising feature enables advertisements to be identified for association with mobile messages sent to and mobile messages received from the mobile device that has opted into the mobile message advertising feature; identifying, based at least in part on content of the mobile message and in part on whether at least one of the source device or the target device has opted into the mobile message advertising feature, one or more advertisements configured for display on the target device with the mobile message; and sending both the mobile message and the one or more advertisements configured for display to the target device, wherein the sending is performed by sending the mobile message and the one or more advertisements configured for display separately.