Patent ID: 8583476

Claim:
A method for customizing advertising in an electronic publication, comprising: storing a consumer profile in a database, the consumer profile associated with a consumer and comprising a plurality of profile data items; creating a database of content items and advertising items, at least some advertising items comprising targeted advertising items, each targeted advertising item associated with an inclusion criterion, wherein a decision as to whether the inclusion criterion for a particular advertisement has been met depends upon the value of one or more profile data items; creating an electronic publication for a particular consumer, the electronic publication comprising at least some of the content items and at least one targeted advertising item where the inclusion criterion for that targeted advertising item has been met; linking a specific one of the targeted advertising items included in the electronic publication to a specific one of the content items also included in the electronic publication; and while displaying the electronic publication to the consumer and in response to the access of the specific one of the content items by the particular consumer, displaying the linked specific one of the targeted advertising items to the particular consumer.