Patent ID: 8769402

Claim:
A method for optimising the placement of at least two advertisements on a screen managed by a display system, said method comprising: displaying a web browser on the screen; receiving an instruction to load a website; sending a website request packet of data to a publisher of the website; receiving, in packet form, website instruction data, the website instruction data including: at least two display sections of the website, a position of each display section on the screen, and an advertisement request for each display section; generating a single request packet comprising at least two of the advertisement requests, each advertisement request associated with a display section; sending the single request packet to a server; receiving a single display packet of data from the server, the single display packet comprising, for the at least two display sections: identifying data instructing which advertisement is to be placed in each of the at least two display sections, and location data that identify an ad server where each advertisement can be found; receiving a renewed single display packet of data more than three seconds after the time at which the first single display packet of data was received; sending an advertisement packet of data to one or more ad servers, the advertisement packet requesting an advertisement to be displayed in each display section; receiving the requested advertisement from the ad server; and displaying each of the received advertisements in the display section associated with that advertisement.