Patent ID: 8091107

Claim:
A method of presenting an interactive digital video work used for marketing products or services to potential purchaser viewers that can customize the content presented after branching points to a particular viewer based upon the viewer's preferences, the method comprising the steps of: (a) providing a plurality of potentially viewable scenes to deliver information content about products or services to a viewer; (b) delivering some of the scenes to the viewer as the branching points at which alternative decisions are presented to the viewer that will determine the next scene sequence to be presented to the viewer; (c) for each alternative decision at each branching point, having available to present to the viewer a scene sequence corresponding to the alternative decision; (d) enabling the viewer to select one of the alternative decisions; (e) in response to the viewer's selected one of the alternative decisions, presenting the scene sequence that corresponds to the selected decision (f) tracking the viewer's cumulative selected decisions and imputing that particular viewer's preferences and interests based on the viewer's selected decisions; (g) producing one or more sets of variation scenes that introduce the information content that address the different possible viewer preferences and interests, based on previous decisions selected from among the alternative decisions presented prior to the scene sequence, each set of variation scenes being associated with a scene that is viewable after the branching points; and (h) when the viewer is brought to a scene sequence that contains one of the sets of variation scenes, interspersing into the scene sequence the variation scene corresponding to the viewer's imputed preferences and interests for such products or services, based on the viewer's selected one of the alternative decisions from among the alternative decisions presented prior to the scene sequence.