Patent ID: 8364605

Claim:
A data processing system for calculating connectivity, social proximity and trust level in social networks, the data processing system comprising: a server comprising an application, a graphical user interface and a database, the server connected via a communication link to a plurality of users operatively associated with a social layer comprising at least one web based social environment, and the server further connected via the communication link to the at least one web based social environments, wherein the users have profiles, connection and related data in the web based social environments, wherein the server is arranged to receive data relating to the users, their profiles, connections and related data in the web based social environments as well as large scale data from the web based social environments, and wherein the application is arranged to convert the data into a standard numeric format quantifying the connectivity, the social proximity and the trust level in the social networks for connected users based upon number of interactions between the connected users, duration of their relationship, and nature of their interactions.