Patent ID: 8544659

Claim:
A display fixture, comprising: an upper tier display and a lower tier display positioned below the upper tier display, each of the lower tier display and the upper tier display supported by a supporting structure; the upper tier display comprising a plurality of tiered rows, the rows comprising a bottom row of pockets configured to display greeting cards in a full-facing manner by displaying all or substantially all of a card face and a plurality of rows of pockets, each positioned above the bottom row of pockets, configured to display greeting cards in a manner other than the full-facing manner; the lower tier display comprising a plurality of tiered rows, the rows comprising a bottom row of pockets configured to display greeting cards in the full-facing manner and a plurality of rows of pockets, each positioned above the bottom row of pockets, configured to display greeting cards in a manner other than the full-facing manner; and a card highlighter display, positioned along at least one of the tiered rows of the upper tier display, configured to attract attention to certain greeting cards held by the card highlighter display by presenting more than one of the certain greeting cards in the full-facing manner.