Patent ID: 8442883

Claim:
A system comprising: a customer relationship management system; a first auction system, wherein said customer relationship management system is configured to provide a relationship management function to an entity, said first auction system is configured to allow said entity to offer an item for sale via said first auction system, and said customer relationship management system is further configured to provide said relationship management function in conjunction with access to said first auction system; a first auction system connector, wherein said customer relationship management system and said first auction system are communicatively coupled to one another via said first auction system connector, said first auction system comprises a first application programming interface specific to said first auction system, said first auction system connector is configured to communicate with said first application programming interface, said customer relationship management system comprises a second application programming interface specific to said customer relationship management system, said first auction system connector is configured to communicate with said second application programming interface, and said first auction system connector is configured to use said first and said second application programming interfaces to communicatively couple said customer relationship management system and said first auction system; a second auction system, wherein said second auction system is configured to allow said entity to offer another item for sale via said second auction system; and a second auction system connector, wherein said customer relationship management system and said second auction system are communicatively coupled to one another via said second auction system connector, said second auction system comprises a third application program interface specific to said second auction system, said second auction system connector is configured to communicate with said second and said third application program interfaces, and said second auction system connector is configured to use said third and said second application program interfaces to communicatively couple said customer relationship management system and said second auction system.