Patent ID: 8364518

Claim:
A method of forecasting household economic data based on a macroeconomic scenario, the method comprising: maintaining, in storage media of a computer, household survey records representing information about households; adding, to the storage media, geodemographic segment identifiers to the household survey records, so that each of the household survey records is associated with a geodemographic segment; aggregating, using a processor of the computer, the household survey records by the geodemographic segment identifiers to produce segment-level records; and applying, using the processor, an econometric model to the segment-level records, the econometric model using macroeconomic forecast assumptions related to the macroeconomic scenario, the econometric model producing economic forecasts for each of the geodemographic segments; wherein the produced economic forecasts include predicted income and expenditures for each of the geodemographic segments, the predicted income and expenditures relating to the macroeconomic scenario.