Patent ID: 8453193

Claim:
A method, comprising: receiving, at a receiver, a broadcast stream comprising a program; playing, at the receiver, the program in the broadcast stream to a viewer; detecting, at the receiver, one or more tags in the broadcast stream, the one or more tags instructing the receiver to insert an icon into the program at a particular point in the program, the one or more tags further indicating a menu to display upon receipt of viewer input while displaying the icon; responsive to detecting the one or more tags, the receiver displaying the icon at the particular point in the program; receiving, at the receiver, viewer input in response to displaying the icon; in response to receiving the viewer input, the receiver: pausing the playing of the program; displaying the menu indicated by the one or more tags; receiving viewer interactions with the menu while pausing the playing of the program; resuming, at the receiver, the playing of the program.