Patent ID: 8023816

Claim:
A camera that can display, record and play digital data after converting an image captured with an image capturing element into the digital data, comprising: a guidance display setting means for displaying and setting, as a first layer of a hierarchy, a plurality of guidance selection items, each item being represented as an expression corresponding to an intention of a person who takes a photo and indicating a desired finished quality of a shot image instead of a parameter value setting, to be used when capturing an image; a recording means for correspondingly recording more than one selection item that indicates a shooting operation condition instead of the parameter value setting, to be used when capturing an image as a selection item of a second layer of the hierarchy that is a lower layer of each guidance selection item displayed on the first layer of the hierarchy; an item selection means for selecting a selection item, from the second layer, that indicates a shooting operation condition, and that is displayed in response to one guidance item selected from the guidance selection items set as the display of the first layer; a shooting control setting means for setting a shooting control for capturing an image with the image capturing element which corresponds to the item selected by the item selection means; and a display control means for displaying information about a setting when the setting of the control is made by the shooting control setting means, wherein the plurality of guidance selection items includes at least one of (a) desire to brightly shooting subject, (b) desire to backlight shooting, (c) desire natural color suitable for light source, (d) desire to beautifully blur away background of subject, (e) desire to focus in forward and backward direction, (f) desire to make shooting after verifying composition, (g) desire to reduce hand shake and (h) desire to make shooting with image quality suiting purpose.