Patent ID: 7725358

Claim:
A computer system comprising: a processor and memory; a first subsystem deployed in the memory and executed by the processor to receive a product selection of a product; a second subsystem deployed in the memory and executed by the processor to determine whether a user associated with the product selection has purchased a previous product similar to the product in response to receipt of the product selection; a third subsystem deployed in the memory and executed by the processor to select a set of variable features of the product to include at least some variable features of the previous product based on a determination that the user has purchased the previous product similar to the product; a fourth subsystem deployed in the memory and executed by the processor to display on a user interface the selected set of the variable features and corresponding fields to customize the selected set of the variable features; a fifth subsystem deployed in the memory and executed by the processor to receive customization information for the selected set of the variable features in at least one field of the corresponding fields; a sixth subsystem deployed in the memory and executed by the processor to retrieve a plurality of prices including a first price of the plurality of prices being for the product associated with the selected set of the variable features and a second price of the plurality of prices for the product being associated with the customized set of the variable features; and a seventh subsystem deployed in the memory and executed by the processor to simultaneously display the plurality of prices, the selected set of the variable features, and the corresponding fields with the customized set of the variable features.