Patent ID: 8626574

Claim:
In a system that provides an open exchange environment to connect business entities through a network, a computer-implemented method comprising: at a server computer, receiving an adjustment request from a business entity to distribute one of a revenue surplus or a revenue deficit for a predefined time interval; at the server computer, in response to the revenue adjustment request, performing a revenue adjustment process to distribute the one of a revenue surplus or a revenue deficit among business entity involved in one or more transactions from which the one of the revenue surplus or the revenue deficit originates over the predefined time interval, each of the one or more transactions involving an online advertisement creative to be displayed on a web page associated with one of the business entities and wherein the business entities involved in the one or more transactions include an advertiser, one or more advertisement networks, and one or more publishers; including at the server computer, determining an amount of activity measured by the system as an amount of activity related to the online advertisement creative during the predefined time interval, and wherein the revenue adjustment request includes an advertiser-measured amount of activity associated with the online advertisement creative over the predefined time interval, the one of a revenue surplus or deficit being based on a difference between the amount of activity measured by the system during the predefined time interval and advertiser-measured amount of activity associated with the online advertisement creative over the predefined time interval, and at the server computer, determining a proportion of the one of the revenue surplus or the revenue deficit to which each business entity of the one or more business entities involved in the one or more transactions is distributed.