Patent ID: 8880424

Claim:
A method for inserting a digital advert into a window by a computer processor for presenting an advert to a user, the window being displayed on a screen and having a centre and containing content including text, the screen being viewed by the user, the advert having a size, and having one or more portions, each portion having a colour, the advert having a location relative to the window and the content, the method comprising the steps of: (a) identifying an initial portion of the window; (b) inserting the advert into the identified initial window portion behind a portion of the content so that any text in front of the advert is readable by the user; and (c) subsequently, while the advert is displayed on the screen being viewed by the user, adjusting the colour of at least one portion of the advert so that the advert becomes more prominent, wherein a user can scroll the content displayed in the window and when the user scrolls the content, a portion of the window being at least as large as a pre-determined minimum size specification associated with the advert is newly identified, and, in response to the movement of the content in the window caused by the scrolling, the advert is moved to the newly identified window portion behind a different portion of the content so that any text in front of the advert is readable by the user.