Patent ID: 8421728

Claim:
A liquid crystal display device comprising: a liquid crystal display section having a plurality of scan electrodes, a plurality of image signal electrodes which are perpendicular to the scan electrodes, a plurality of pixel electrodes arranged in a matrix with the scan electrodes and the image signal electrodes, a plurality of switching elements for transmitting an image signal to the plurality of pixel electrodes, a plurality of common electrodes which are next to the plurality of pixel electrodes, and a plurality of storage capacitor electrodes; an image signal drive circuit coupled to the liquid crystal display section; a scan signal drive circuit coupled to the liquid crystal display section; a synchronous circuit coupled to the image signal drive circuit and the scan signal drive circuit; and a common electrode potential control circuit, coupled to the synchronous circuit and the liquid display section, for changing an electric potential of the common electrode into a pulse shape, just after the scan signal drive circuit has scanned all the scan electrodes and the image signal has been transmitted to the pixel electrodes, wherein electric potentials of the image signal, during an electric charge hold drive, are never an electric potential of the image signal in a stable display state during static drive, wherein the electric potential of the common electrode just before the scan signal drive circuit starts scanning a first scan electrode of the scan electrodes is different from a peak of the electric potential of the common electrode just after the scan signal drive circuit has scanned all the scan electrodes and the image signal has been transmitted to the pixel electrodes, but before the electric potential of the common electrode is changed into the pulse shape, and wherein the polarity of the image signal is reversed at a predetermined timing, and of a plurality of electric potentials among which the electric potential of the common electrode changes, one of electric potentials applied for longer time than the other electric potentials is approximately equal to one of a maximum electric potential and a minimum electric potential of all electric potentials applied as the image signal.