Patent ID: 8289158

Claim:
A mobile electronic device comprising: a notification mechanism for notifying a user of device events in accordance with an active notification profile selected from a plurality of notification profiles and one or more exception notification profiles stored on the mobile electronic device; said active notification profile selectable by a user of the mobile electronic device, each of said plurality of notifications profiles comprising first notification options associated with one or more device event types and defining a respective notification for the one or more device event types; and said one or more exception notification profiles defining second notification options, different from the first notification options, a second notification options to be used as a notification of a device event associated with a contact stored in an address book and specified attributes of the associated device event, at least one specified attribute associated with a calendar event attribute; and a profile component for: identifying the contact associated with an incoming device event and one more attributes of the device event; selecting second notification options instead of first notification options of said active notification profile for the associated device event type, when one of said one or more exception notification profiles has specified attributes corresponding to the contact and said one or more identified attributes and a calendar event in a calendar application; and selecting first notification options of said active profile when none of said one or more exception notification profiles have specified attributes corresponding to the incoming device event.