Patent ID: 8600801

Claim:
A method to deflect a caller to a webpage, the method comprising: receiving a call from the caller at a call center; identifying, via a processor, a first webpage based on information characterizing the call, wherein identifying the first webpage comprises: selecting a personalized webpage from a plurality of personalized webpages to be the first webpage when a relevancy ranking determined for the personalized webpage based on the information characterizing the call is determined to be greater than a threshold; and selecting a default webpage different from the plurality of personalized webpages to be the first webpage when a maximum relevancy ranking among the plurality of personalized webpages is determined to be less than the threshold; providing, via the processor, an incentive to the caller to terminate the call and access the first webpage; and after determining that the caller has consented to terminate the call and access the first webpage, presenting, via the processor, an address of the first webpage to the caller and automatically terminating the call at the call center, the address and the incentive being provided in a manner requiring the first webpage to be accessed by the caller after the call is terminated.