Patent ID: 8924261

Claim:
A method of administering an online community, the method comprising: creating, for display in a virtual event area, a plurality of designated graphical locations surrounding a live video presentation of a host promoting at least one product from at least one online store; adding a plurality of users to the virtual event area, wherein a respective graphical avatar is added to a respective designated graphical location for each of the plurality of users; creating, for display in the virtual event area, an image box of a product from a seller selected from the plurality of users, wherein the image box is appended with the graphical avatar for the seller and the image box contains at least an image of the product; and in response to receiving a selection of the product in the image box, creating a pop-up window for display in the virtual event area containing information on the product and functionality to add the product to a shopping cart; wherein the aforementioned steps are performed by a computer processor.