Patent ID: 8856039

Claim:
A method of integrating collaborative encyclopedia content with electronic catalog content, the method comprising: retrieving a user-generated article from a collaborative encyclopedia site independent of user requests for said article, wherein the collaborative encyclopedia site is separate from the electronic catalog site and enables users to collaboratively generate and modify articles regarding encyclopedic topics, said article collaboratively generated by users of the collaborative encyclopedia site, said article directed to a particular encyclopedia topic; analyzing textual content of the article according to a set of rules to identify at least one reference in the article to a catalog item represented in an electronic catalog, said electronic catalog hosted by the electronic catalog site; generating an electronic page which includes said article, wherein generating the electronic page includes supplementing the article with one or more links to information within the electronic catalog site corresponding to the at least one reference to the catalog item, wherein generating the electronic page further comprises: identifying a link within the electric page referencing an additional article on the collaborative encyclopedia site; determining that a storage of the electronic catalog, site contains a supplemented electronic page corresponding to the additional article; and modifying the link to replace the reference to the additional article on the collaborative encyclopedia with a reference to the corresponding supplemented electronic page within the electronic catalog site; and storing the electronic page at the electronic catalog site for subsequent transmission from the electronic catalog site to a user computing device; said method performed in its entirety by a computer system that comprises one or more computers distinct from the user computing device.