Patent ID: 7814145

Claim:
A method of presenting content, comprising steps of: receiving, at an advertisement server configured to provide advertisements included at designated locations within web pages, requests for advertisements to be inserted into the web pages based on ad tags provided to web browsers by content providers of the web pages; in response to receiving a request for an advertisement at the advertisement server, contacting, by the advertisement server, an alert server; determining, at the alert server, a geographic region of a web browsers sending the request for the advertisement to the advertisement server; determining, at the alert server, whether an automatic insertion order stored at the alert server and the geographic region of the web browser sending the request for the advertisement are a match, and in response to their being a match, transmitting, at the alert server, the automatic insertion order and a dynamic content alert to the advertisement server; receiving, at the advertisement server, the dynamic content alert from the alert server for the geographic region and the automatic insertion order instructing the advertisement server to generate an advertisement that includes real-time information of the dynamic content alert for users of web browsers in the geographic region; executing, at the advertisement server, the automatic insertion order, which includes, dynamically generating the advertisement that includes the real-time information of the dynamic content alert for the geographic region and a sponsor of the advertisement, and determining, at the advertisement server, locations of users of web browsers requesting advertisements and which of the users are located in the geographic region; and transmitting, at the advertisement server, the advertisement that includes the real-time information of the dynamic content alert for the geographic region and the sponsor of the advertisement to the users of web browsers requesting advertisements from the advertisement server determined to be in the geographic region.