Patent ID: 7568004

Claim:
A networked interactive system for display of product information to a plurality of consumers, comprising: a. a multimedia forum for enabling said consumers to communicate in a plurality of modes with at least one sponsor associated with a brand that is related to said product information; b. a multimedia interface for enabling said consumers to modify and view said product information through use of a plurality of graphic tools; and c. said multimedia forum is created by said sponsor and includes: i. at least one public main wall frame window created by said sponsor for displaying said product information related to said sponsor; ii. at least one public sub-wall frame window created by either said sponsor or said consumers via said multimedia interface, said public sub-wall being located within said public main wall frame window and displaying said product information via a scrollable sub-wall window; and iii. at least one private sub-wall frame window located within said public main wall frame window, said private sub-wall being created by said consumer via said multimedia interface; wherein said consumers modify said product information using graphic tools, and said product information and said multimedia interface are updated based upon said consumers' modifications and communicated to said sponsor; and wherein said multimedia interface enables said sponsor and said consumers to access said public main wall and said public sub-wall and to modify and view said public main wall and said public sub-wall, and wherein said private sub-wall is only accessed, viewed and modified by a specific consumer that created said private sub-wall.