Patent ID: 7860942

Claim:
A method of collecting marketing data in response to user choices made on-line while interacting with an information network, said method comprising: a) presenting to a user interface, one or more characters for selection by a user, each of said characters having a unique character persona and being indicative of a user persona; b) upon selection of a character, presenting in real-time to the user interface, the selected character along with at least one character attribute for selection by said user, each of said character attributes further defining said unique character persona and being further indicative of a user persona; c) upon selection of a character attribute, presenting in real-time to the user interface, the selected character including the selected character attribute; d) storing data indicative of said selected character and said selected character attribute; e) repeating steps a-d at least one additional time for at least one additional user; f) analyzing said stored data indicative of said selected character and said selected character attribute to develop marketing data that is indicative of user persona.