Patent ID: 8230665

Claim:
A method of producing embossed promotional cards, the method comprising the steps of: embossing a printed sheet with embossed indicia arranged in an array comprising a predetermined number of columns and rows, the printed sheet having an array of graphics comprising card images arranged in the same predetermined number of columns and rows as said array of embossed indicia, each card image within the array of graphics defined by a print gutter, said print gutter between adjacent columns of the array of graphics being substantially uniform, said embossed indicia in each column of said array of embossed indicia positioned at a substantially uniform distance “X” from said print gutter; cutting said embossed sheet with a cutting die to produce individual cards, each of said individual cards having a side edge, said cutting die having a corresponding number of columns and rows as said array of graphics and said array of embossed indicia, said cutting die having cutting die gutters between adjacent columns which vary in width such that said embossed indicia on said individual cards within one of said columns begins at a different distance from said side edge on said individual cards of an adjacent one of said columns; stripping said embossed sheet from said individual cut cards and collating said individual cut cards in a stack with said side edges substantially aligned whereby one of said individual cut cards from one of said rows is stacked adjacent to another one of said individual cut cards within that same row from an adjacent column such that said embossed indicia of said one of said individual cut cards is offset from said embossed indicia of said another one of said individual cut cards.