Patent ID: 8396758

Claim:
A method of transacting a user's purchase of one or more products from a retail establishment, the method performed, at least in part, by a computer system comprising at least one hardware processor, the method comprising: receiving an indication from a mobile device in the retail establishment to purchase the one or more products from the retail establishment, the indication comprising payment information for purchasing the one or more products; processing at least the payment information via at least one processor to transact the user's purchase of the one or more products from the retail establishment; prior to the user encountering a loss prevention device at the retail establishment, calculating an estimated likelihood of theft associated with the transaction, wherein calculating the estimated likelihood of theft comprises: defining, based on a user profile, a value for each of a plurality of user specific factors, wherein the user profile is generated prior to the user's purchase, mathematically combining the value and a weight defined for each of the plurality of user specific factors to obtain a contribution amount for each of the plurality of user specific factors, and mathematically combining the contribution amount of each of the plurality of user specific factors to obtain the estimated likelihood of theft; generating a purchase confirmation identifying the one or more products purchased by the user; transmitting the purchase confirmation and the estimated likelihood to the loss prevention device at the retail establishment; and based on the transmitted likelihood, facilitating a determination of loss prevention measures to be taken.