Patent ID: 8023929

Claim:
A system, comprising: a first wireless device that is configured to perform actions, including: automatically querying one or more other wireless devices to receive a wireless device identifier from each of the respective one or more other wireless devices; selectively receiving one or more single user profiles, each single user profile being associated with one of the wireless device identifiers; sending a request to have an advertisement sent to at least one of the other wireless devices based on the selectively received one or more single user profiles; and a remote computer device being configured to perform actions, including: receiving the one or more wireless device identifiers from the first wireless device; selecting one or more single user profiles based on a filtering parameter associated with the first wireless device; selectively sending the one or more selected single user profiles to the first wireless device; receiving the request to have an advertisement sent to at least one of the other wireless devices; and selectively delivering the advertisement to the at least one of the other wireless devices based on other filtering parameters being associated with a respective one of the other wireless devices.