Patent ID: 8758127

Claim:
A system for in-vehicle gaming, the system comprising: an electronic data store configured to store items of gameplay content, one or more of the items of gameplay content being associated with a user; a computing device in communication with the electronic data store, the computing device configured to: identify the user operating a vehicle; retrieve an item of gameplay content associated with the user from the electronic data store; cause presentation, to the user operating the vehicle, of the item of gameplay content for game play; monitor one or more environmental factors to the vehicle as the user operates the vehicle; determine a distraction index indicative of a distraction level of the user operating the vehicle based at least in part on the monitored one or more environmental factors; modify the item of gameplay content based at least in part on the determined distraction index as the item of gameplay content is presented to the user for continued game play, the item of gameplay content modified to improve the distraction index; and receive input from the user in response to the modified item of gameplay content.