Patent ID: 8577863

Claim:
A method of correlating an external reference to a Web Page with a conversion performed on the Web Page to provide information regarding an effectiveness of an organic marketing campaign, the method comprising: identifying a Web Page; identifying a plurality of visitors to the Web Page; identifying a plurality of conversions on the Web Page, each conversion performed by one of the plurality of visitors; for each conversion on the Web Page, identifying a search results page that includes an organic link to the Web Page that directed the one of the plurality of visitors associated with the respective conversion to the Web Page, wherein identifying the search results page includes parsing a search referral header contained in the Web Page when accessed using the organic link from the search results page; identifying a plurality of keywords, each of the keywords used in at least one search that produced one of the identified search results pages; identifying a ranking of the Web Page on each of the identified search results pages by crawling each of the identified search results pages; and determining a correlation between the ranking of the Web Page on each of the identified search results pages, the plurality of conversions on the Web Page, and the plurality of keywords.