Patent ID: 7187392

Claim:
A method of driving an electro-optical device that divides a predetermined period of time into a plurality of subfields, performs gradation display with a combination of subfields in accordance with gradation data, and provides memories to store gradation data that are provided in each of a plurality of pixels, the method of driving an electro-optical device comprising: in the predetermined period of time: first writing at least part of the gradation data in the memory provided in each of the pixels; and second performing gradational display corresponding to the gradation data by specifying a driving state of pixels in each of the subfields based on the at least part of the gradation data written in the memory and a gradation signal that defines each of the subfields, and also repeating a series of driving patterns of the pixels in a plurality of continuous subfields a plurality of times, in the second step, the order of shifting the gradation signal being changed in each of the repeated driving patterns.