Patent ID: 8843392

Claim:
A method, comprising: providing, by a first party to a customer, an advertisement on behalf of an advertiser to advertise an interactive marketing session, the advertisement configured to identify at least a reference to a telephonic connection with the advertiser for the customer to join the interactive marketing session, wherein the telephonic connection permits voice communications between the customer and the advertiser, and a price to reward the customer for the voice communications with the advertiser in the interactive marketing session; registering, by the first party, the customer to allow the customer to use the reference to request the telephonic connection with the advertiser to join the interactive marketing session, and earn rewards from the interactive marketing session; connecting, by the first party, the customer to the advertiser for the interactive marketing session over the telephonic connection; charging, by the first party, a fee according to the price, specified by the advertiser to reward the customer, after the telephonic connection for the interactive marketing session is established via the reference between the advertiser and the customer; and rewarding, by the first party, the customer according to the price for voice communications with the advertiser in the interactive marketing session over the telephonic connection established via the reference.