Patent ID: 8149751

Claim:
A method for a transmission system to transmit multimedia content to a plurality of mobile terminals over a radiocommunication network comprising: a first step of a multimedia messaging services center (MMSC) server adapted to provide a point-to-point content transmission service transmitting a multimedia messaging services (MMS)-standardized point-to-point link notification including an identifier specific to a content over a dedicated point-to-point transmission channel to a plurality of mobile terminals, wherein said plurality of mobile terminals registered with said MMSC server as interested in said content prior to said first step; a second step of said MMSC server transmitting a broadcast request to a multimedia broadcast multicast system (MBMS) broadcast multicast service center (BM-SC) server adapted to provide a broadcast content transmission service, said broadcast request including said content in its entirety and said identifier; and a third step of said BM-SC server broadcasting a message including said content over a broadcast channel.