Patent ID: 7930209

Claim:
A method for processing a purchase transaction over a network comprising the steps of: receiving by a server first user information from a first user, where the first user information comprises an identity of the first user; receiving by the server a plurality of transaction descriptions; generating by the server a unique email address for each of the plurality of transaction descriptions, where email transmissions sent to the unique email address are accessible by the first user; generating by the server a transaction description page for each of the transaction descriptions, where the transaction description page includes a message soft button that initiates an email message to be sent to the unique email address associated with the transaction description and does not provide the identity of the first user; storing by a storage device the received plurality of transaction descriptions, the transaction description page generated for each transaction description, and the unique email address for each transaction description; receiving by the server a request from a second user for at least one of the plurality of transaction descriptions; displaying at least one of the transaction description pages by the server to the second user, where the at least one displayed transaction description page corresponds to the requested transaction description; receiving an email transmission by the server, where the email transmission is from the second user activating the message soft button and the email transmission is directed to the unique email address and does not provide identity of the second user; receiving a request by the server from the first user to view at least one of the plurality of transaction descriptions; generating by the server a display page comprising at least one transaction description hyper-text link and at least one message hyper-text link, where: a) the at least one transaction description hypertext link corresponds to one transaction description page for a transaction description; and b) the at least one message hyper-text link corresponds to one unique email address; and transmitting by the server the display page to the first user; receiving by the server a request to access at least one email transmission; transmitting an email page by the server to the first user, where the email page comprises: a) text of the email transmission; and b) a message soft button that initiates an email message to be sent to the second user at the unique email address associated with the transaction description; and receiving a second email transmission by the server, wherein the first user and second user anonymously communicate until at least one user chooses to reveal their identity.