Patent ID: 8451266

Claim:
A system that provides interactive three-dimensional (3D) augmented realities comprising: an augmented reality item marker (ARIM) coupled with an element of graphical media regarding a product item configured to encode at least one data element specific to said product item, wherein the ARIM is a two-dimensional graphic conforming to a standardized encoding specification, and, wherein the element of graphical media is presented upon a user-accessible surface; a network-enabled mobile computing device having a camera component configured to digitally capture an image of the ARIM; an augmented reality item lookup service (ARILS) configured to provide a data response comprising augmented reality item data to the network-enabled mobile computing device in response to a data request comprising at least the at least one data element from the ARIM and a unique identifier for the network-enabled mobile computing device; and an augmented reality item viewer (ARIV) configured to present an interactive 3D augmented reality visualization of the product item upon the network-enabled mobile computing device utilizing the augmented reality item data provided by the ARILS, wherein a presented view of the interactive 3D augmented reality visualization automatically and dynamically changes to reflect a change in a planar positioning of the network-enabled mobile computing device.