Patent ID: 7774230

Claim:
A method for using a computer to automatically prepare a client communication having a communication format, said communication format comprising general information and client information, said general information pertaining to a first financial product or service, said general information being other than an offer for said first financial product or service, said method comprising the steps of: providing a client database comprising a plurality of client records, said client records comprising client information; providing a product-related database comprising product information; using a processor to: select a client record from said client database; determine variable content for inclusion in a client communication to be directed to a particular client associated with said client record, said variable content pertaining to an offer for a second financial product or service and including portions of said client information contained in said particular client's client record and portions of product information from said product-related database, said portions of product information specific to said client; generate said portions of client information, said portions of product information, and said general information instantaneously and according to said communication format; compose said general information, said portions of product information, and said portions of client information to form said client communication; and automatically repeat said steps to select, determine, generate and compose for each suitable client record, from said client database, without human intervention between each step for a particular client record and between successive client records.