Patent ID: 8290873

Claim:
A method comprising: coordinating advertisement slots in a plurality of media content items selected for playback at a plurality of playback devices to provide a plurality of coordinated media content items, each of the plurality of media content items selected for playback at a corresponding one of the plurality of playback devices; segmenting each of the plurality of coordinated media content items into a plurality of segments; generating timing rights for the plurality of segments of each of the plurality of coordinated media content items to restrict playback of the plurality of segments of each of the plurality of coordinated media content items such that the plurality of coordinated media content items are coordinated during playback at the plurality of playback devices; encoding the plurality of segments of each of the plurality of coordinated media content items to provide a plurality of encoded segments of each of the plurality of coordinated media content items; and for each one of the plurality of playback devices, providing the plurality of encoded segments for a corresponding one of the plurality of coordinated media content items and the timing rights for the plurality of encoded segments for the corresponding one of the plurality of coordinated media content items to the one of the plurality of playback devices.