Patent ID: 7886067

Claim:
A method for placing electronic advertisements comprising the following steps: Providing a user interface via a computer system communicating with an electronic communications network for an advertiser to select a record of data representing a content file previously stored in electronic format in a content file storage location at a content server of a computer system communicating with said electronic communications network, for presentation of said content file as an advertisement to a user of a website, said website communicating via said electronic communications network and located remotely from said user interface and said content server, said website user having a computer communicating with said website via said electronic communications network, storing as a record in a database of a dispatcher server that does not reside at said website user's computer or on said website the uniform resource locator address for said storage location where said electronic content file is stored as well as a uniform resource locator address for a go-to web page where said website user will be directed if said user skips or does not act on said advertisement to request additional information and a uniform resource locator address for a go-to web page where said website user will be directed if said website user acts on said advertisement to request additional information and the parameters/commands to retrieve said one or more selected electronic content files from said content server and present said electronic content files as an advertisement to said website user without requiring downloading of said electronic content files into browser cache memory of said website user's computer for storage in advance of a request for presentation of an advertisement, and generating for placement on a page on said website said uniform resource locator data string that, when acted upon by said website user, launches a said dispatcher server database-stored advertisement placement parameter/command record, which in turn executes to cause said selected electronic content file designated in said advertisement placement parameter/command record to be presented to said website user from said content file storage location as an advertisement file without requiring downloading of said content files into browser cache memory of said website user's computer for storage in advance of a request for presentation of said advertisement, and passes said go-to page parameters to said selected advertisement file, and then directing said website user to one of said go-to web pages depending on said website user's activity with respect to said advertisement.