Patent ID: 8259719

Claim:
In an electronic device that receives broadcast/multicast service, a method of imposing preferences on the broadcast/multicast service for an end-user, the method comprising: (a) retrieving a first set of meta-data from a first broadcast/multicast station that the electronic device is currently tuned to via a first tuner in the electronic device; (b) retrieving a second set of meta-data from a plurality of other available broadcast/multicast stations via a second tuner in the electronic device; (c) evaluating the first and second sets of meta-data retrieved by the first and second tuners to identify at least one of the broadcast/multicast stations for the end-user using a decision engine in the electronic device, wherein the evaluation is performed against a preference profile of the end-user based on a previously selected persona that provides the preference profile; (d) tuning to one of the available broadcast/multicast stations based on the evaluation via the first tuner; and (e) periodically repeating steps (a) through (d).