Patent ID: 8305404

Claim:
A method for driving an electro-optical apparatus that has a plurality of pixels arranged at positions corresponding to intersections of a plurality of scanning lines and a plurality of data lines and that performs gray-scale display by applying at least an on or off voltage to each of the pixels for each of a plurality of sub-fields into which one field is divided, the method comprising: dividing the one field into p (p is an integer of 2 or more) groups and dividing each of the divided groups into two sub-fields if p is even and dividing p−1 of the divided groups into two subfields if p is odd; setting the p groups to have the same time period; setting sub-fields forming one field to have time periods that are different from each other; making sub-fields to which an on or off voltage is applied be consecutive when viewed from one or adjacent fields, and setting a total of time periods of sub-fields to which an on voltage is applied over one field, the total of time being set on the basis of a gray-scale level specified for the pixel; and dividing the plurality of scanning lines into at least first and second groups, and making a field start timing of pixels corresponding to the scanning lines of the first group differ from a field start timing of pixels corresponding to the scanning lines of the second group by at least half the time period of the one field.