Patent ID: 8666036

Claim:
An alert system for use in a mobile telecommunications network for providing targeted mobile advertisements to network subscribers, the system comprising: a database including (a) position information of selected subscriber wireless units operating in the network, and (b) subscriber profile information, including for each selected subscriber, subscriber preferences for receiving mobile advertisements of third parties; a service node in communication with the database and operable to automatically generate alerts in real time for receipt by the selected network subscribers based on their corresponding subscriber profile and distribution criteria set by the network provider and/or one or more third parties, the distribution criteria including (a) wireless unit position, (b) proximity to a geographic reference point of (i) a predefined group of network subscribers, and/or (ii) a predetermined amount of network subscribers; and (c) data transmissions sent or received by the subscriber on an associated device or system; and a processor in communication with the service node for automatically providing the alerts to the corresponding subscriber wireless units; wherein the alerts are automatically displayable on each wireless unit as unique corresponding logos or graphical advertising units of each such third party, and wherein each alert may be ignored or selectively navigated by the subscriber to initiate and subsequently provide a corresponding advertisement, and wherein each such advertisement is specifically targeted to the subscriber at the time of navigation based on the corresponding subscriber profile and distribution criteria.