Patent ID: 8209718

Claim:
A method comprising: communicating row ad metadata comprising row ad graphics or text to a user device; communicating program guide information to the user device, said program guide information defining a plurality of rows, wherein at least a first row is associated with a first channel wherein the first channel is an anchor channel, and wherein a second row is associated with a row ad, the second row is offset a predetermined number of rows above or below the first channel; associating positioning information with the row ad so that the row ad maintains a fixed position relative to the first row; populating remaining rows from the plurality of rows in response to the program guide information; displaying the first row associated with the anchor channel in a group of rows associated with a first brand and the second row without extending into a second brand row associated with a second brand; and in response to the positioning information, positioning the row ad and the first row associated with the first channel within a program guide structure on a display associated with the user device so that the row ad moves with the first row across the display and out of the display without moving into a second brand row.