Patent ID: 7741760

Claim:
A display apparatus comprising a plurality of pixels each composed of an organic electroluminescent device, wherein one of the pixels is divided into a first area and a second area wherein in the first area luminance is higher than in the second area at a view angle of 0° and luminance is reduced with an increase in the view angle and wherein in the second area luminance is higher when the view angle is a first angle in the range of greater than −90° and smaller than 0° and when the view angle is a second angle in the range of greater than 0° and smaller than 90° and luminance is reduced as the view angle is deviated from the first angle and the second angle; wherein luminescent color from a light emission layer in the first area and luminescent color from a light emission layer in the second area are the same color; and luminescent color at the view angle of 0°, luminescent color at the first angle and luminescent color at the second angle are the same color.