Patent ID: 8442875

Claim:
A system for maintaining gift lists, the system comprising: an electronic data store configured to store gift lists; and one or more computing devices in communication with the electronic data store, the one or more computing devices configured to: detect that a user has selected an item offered for purchase via an electronic marketplace, while the user is browsing the electronic marketplace via a browser application; in response to detecting the selection of the item, providing display information including a list of persons for whom gift lists are stored in the electronic data store; prompt the user to select, via the browser application, that the item offered for purchase via the electronic marketplace is a potential gift for a person referenced in the list of persons for whom gift lists are stored in the electronic data store; detect that the user has indicated that the potential gift is for the selected person; and add a reference to the selected item offered for purchase to a gift list associated with the selected person of the gift lists stored in the electronic data store, in response to detecting that the user has indicated that the potential gift is for the selected person.