Patent ID: 8595475

Claim:
A method of disseminating advertisements and media files over electronic networks, comprising the steps of: receiving, over an electronic network, from a media device of a user, a request for at least one media file; and transmitting, to the media device, information defining an embedded media player interface for playing the at least one media file, wherein said embedded media player interface includes: a media file reference to an address for retrieving the at least one media file from a media file source, the at least one media file being adapted for display as content within the embedded media player interface, at least one advertising media reference to an address for retrieving at least one advertisement from an advertisement system, the at least one advertisement being adapted for display within the embedded media player interface, and instructions, usable by the media device, for transmitting at least one message to a remote system, wherein the instructions for transmitting at least one message further comprise instructions for transmitting the at least one message at predetermined time intervals to the remote system.