Patent ID: 7860519

Claim:
A location-based services system, comprising: a location-based application server; a wireless mobile terminal in communication with the location-based application server, wherein the wireless mobile terminal is responsive to a product information request generated by a user of the wireless mobile terminal to generate a request for information for a product, the request for information comprising the product information request, a mobile terminal identifier, and a geographic indicator of the wireless mobile terminal; the location-based application server operates to receive the request for information, process the request for information, and retrieve geographically relevant information for the product; wherein the location-based application server further operates to identify geographic information specified by the user within the product information request, and to retrieve the geographically relevant information to coincide with the geographic information specified as part of the product information request; the location-based application server further operates to default to the geographic indicator of the wireless mobile terminal in the absence of geographic information specified by the user within the product information request, and to retrieve the geographically relevant information to coincide with the geographic indicator; and the location-based application server further operates to generate and transmit to the wireless mobile terminal a response to the request for information for the product that includes the geographically relevant information.