Patent ID: 8849258

Claim:
A computer system for a redemption mechanism, the computer system comprising a computer readable storage medium, a processor, and program code stored on the computer readable storage medium and executable by the processor to perform a method comprising: determining, by a processor, a target customer population including a plurality of customers based on customer attributes, wherein the attributes include a current location of respective target customers, the current location based on GPS signals received from a satellite; serving, by the processor, first content data to the target customer population, obtaining, by the processor, an affirmative response to the first content from a respective target customer; and responsive to obtaining the affirmative response, sending a redemption mechanism embedded in second content data to the respective target customer, wherein the respective target customer accesses the redemption mechanism utilizing a mobile device, wherein the redemption mechanism enables the respective target customer to engage in a redemption, and wherein the redemption mechanism further includes a ticket selected by a user.