Patent ID: 6992649

Claim:
A driving method for a display device of the type comprising a matrix of pixels arranged in a plurality of rows and a plurality of columns, a plurality of active elements each provided to a pixel for supplying a voltage to the pixel, and an electrode matrix for driving the active elements, the driving method comprising: driving the display device in a succession of frame periods wherein each frame period is divided into a plurality of sub-frame periods including at least one preceding sub-frame period and a final sub-frame period; the active elements along the rows of pixels are sequentially selected row by row at respective selection periods in each sub-frame period; the selection period in each preceding sub-frame period is shorter than that in the final sub-frame period; each pixel exhibits a lower transmittance in each preceding sub-frame period than in the final sub-frame period; and an entire gradation level at each frame is determined based on the final sub-frame period.