Patent ID: 7107235

Claim:
A method of conducting business including making and selling a custom article of footwear comprising the steps of: collecting data relating to an individual; creating from said collected data information and intelligence for making said custom article of footwear for said individual; providing a plurality of footwear components, and a plurality of variations of a plurality of said footwear components, a plurality of said footwear components including fastening means; selecting from the plurality of footwear components sufficient footwear components for making said custom article of footwear having an anterior side, a posterior side, a medial side, a lateral side, and comprising at least an upper, a sole, and cushioning means affixable together in functional relation by said fastening means; providing said information and intelligence and said sufficient footwear components to a physical location at which said custom article of footwear can be made; securing a plurality of said sufficient footwear components in functional relation with said fastening means and completing the assembly for making said custom article of footwear; and, causing said custom article of footwear to be delivered to a designated address.