Patent ID: 8671422

Claim:
A method for network-based bookmarking of content which is currently being output at an end user device, the method comprising: subscribing, by an IPTV server, to receive notifications associated with the start and an end of advertisements inserted into a primary content that is being transmitted to an end user; receiving, by said IPTV server, upon the start of an advertisement, at least one of said notifications indicative of an ongoing advertisement session used for sending the advertisement to the end user device; receiving, by said IPTV server, a bookmark storing request signal during said advertisement; determining, by said IPTV server using information in said at least one of said notifications, that said content which is being transmitted to said end user at a time associated with said bookmark storing request signal is said advertisement; and initiating, by said IPTV server, storage of a bookmark including a content identifier that identifies the advertisement.