Patent ID: 7966374

Claim:
An article comprising: a storage medium; and instructions stored in the storage medium, which, when executed by a processor, cause the processor to generate and transmit one or more messages to a receiving computer system, the one or more messages including a media message to be displayed on the receiving computer system as a first layer of an adaptive media message, the media message including a link; logic configured to execute on the receiving computer system to cause the receiving computer system to test digital content capabilities of the receiving computer system when the link is dereferenced; and logic configured to display a selected one of a plurality of versions of digital content selected based on the results of testing digital content capabilities of the receiving computer system, such that the receiving computer system may display the selected version of the digital content in the media message as a second layer of the adaptive media message as a substitute for one or more elements of media content contained in the first layer of the adaptive media message, the one or more elements of media content contained in the first layer being displayed on the receiving computer system prior to display of the selected version.