Patent ID: 8908103

Claim:
A content supplying apparatus for supplying a first video content to a content reproduction apparatus, comprising: a processor configured to produce a video switch command for causing the content reproduction apparatus to execute, when the first video content is being reproduced and displayed to a user of the content reproduction apparatus, a process regarding changeover of reproduction from the first video content being displayed to the user to a second video content to be displayed to the user; a transmitter configured to broadcast via a terrestrial broadcast the first video content, in which the produced video switch command is embedded, through a broadcasting network; and a communication interface configured to deliver the second video content through the Internet, wherein said circuitry produces the video switch command including an element for an instruction regarding whether or not loopback is to be carried out upon returning, after the second video content to be reproduced is changed back, to the first video content being reproduced before the changeover.