Patent ID: 7188069

Claim:
A method of valuing an intangible asset using a data processing system, comprising the steps of: calculating a monetary value of a tangible asset associated with said intangible asset using said data processing system by; identifying a parameter dependent on said intangible asset and associated with said tangible asset that is relevant to commercial success in a marketplace; using said data processing system to calculate the relative contribution of said intangible asset to said competitive advantage of said tangible asset; imputing into said data processing system the contribution of said parameter to said competitive advantage of said tangible asset as compared to related intangible assets; and using said data processing system to multiply said relative contribution of said intangible asset with said value of said tangible asset; using said data processing system to determine the competitive advantage of said tangible asset over competing tangible assets as a percentage thereof; and using said data processing system to calculate a value for said intangible asset based upon the relative contribution of said intangible asset to said competitive advantage of said tangible asset; and displaying said value using said data processing system.