Patent ID: 6963849

Claim:
A computer-implemented electronic marketplace system operating on one or more computer systems each comprising one or more processing units and one or more memory units, the electronic marketplace system operable to: using the one or more computer systems, facilitate marketplace interactions between one or more first participants and a particular second participant; using the one or more computer systems, receive electronic feedback concerning performance of the particular second participant from computer systems associated with the first participants based on their interactions with the particular second participant; using the one or more computer systems, associate a participant-specific rating with the particular second participant based on the electronic feedback received from a computer system associated with a particular first participant, the participant-specific rating of the particular second participant being specific to the particular first participant, being independent of electronic feedback received from computer systems associated with other first participants, and being stored in a computer-implemented profile maintained for the particular first participant; using the one or more computer systems, receive an identification of the particular first participant and an identification of the particular second participant as a potential interaction partner for the particular first participant with respect to a potential interaction; using the one or more computer systems, based on the identification of the particular first participant, identify and access the computer-implemented profile maintained for the particular first participant independent of accessing computer-implemented profiles maintained for other first participants; and using the one or more computer systems, according to the participant-specific rating of the particular second participant stored in the identified and accessed computer-implemented profile maintained for the particular first participant, provide an electronic indication to a computer system associated with the particular first participant reflecting the desirability of interacting with the particular second participant with respect to the potential interaction, the electronic indication being specific to the particular first participant and being organized independent of ratings of the particular second participant that are associated with other first participants.