Patent ID: 7974879

Claim:
An information distribution system, comprising: a request subsystem configured to receive a request that includes a geography selection and a category selection; and a response subsystem configured to construct a response, the response subsystem including a plurality of listings, a plurality of fee types, and a placement heuristic that determines a placement and order of listings included in the response based at least in part on a fee type from the plurality of fee types associated with each of the listings, wherein said response includes two or more listings from said plurality of listings based on the request, wherein each listing is associated with at least one said fee type in said plurality of fee types; further wherein a bid amount is associated with at least one listing, wherein said placement heuristic influences an order of listings based in part on said bid amount or a position adjustment factor, wherein said bid amount does not solely control said order, and wherein said placement heuristic calculates a priority metric by subtracting an enhanced format fee from said bid amount.