Patent ID: 7698166

Claim:
A method for facilitating transactions for advertisement space for participants in an advertising exchange having at least two participating advertising entities from disparate advertising networks or disparate advertising exchanges, comprising: employing a processor to execute computer readable instructions stored on a computer readable medium to perform the following acts: receiving a first expression of a tax defined by a first participant in the advertising exchange that defines at least one tax preference of the first participant pertaining to conducting at least one transaction in the advertising exchange with a second participant, wherein the first expression include a tax rate in a first unit measure that is translatable to a common tax measure within the advertising exchange; receiving a second expression of a tax defined by the second participant in the advertising exchange that defines at least one tax preference of the second participant pertaining to conducting the at least one transaction in the advertising exchange with the first participant, wherein the second expression is in a second unit measure that is translatable with respect to the common tax measure within the advertising exchange; and normalizing the first expression and the second expression to the common tax measure enabling a quantifiable comparison of the tax defined by the first participant and the tax defined by the second participant.