Patent ID: 8402682

Claim:
An advertising display system comprising: a bleacher having a seating surface and a plurality of support beams below the seating surface defining a primary chamber; and an advertising panel assembly mounted within the primary chamber and defining a secondary chamber; wherein the advertising panel assembly comprises: a first advertising panel having advertising indicia thereon; and a first panel fastening assembly that secures the first advertising panel to one of the support beams to form one of a plurality of walls which define the secondary chamber; and wherein the first panel fastening assembly comprises: a carrier engaging an end region of the first advertising panel; an advertising track engaging the carrier; a frame member secured to the one support beam; and a rod which extends between the frame member and advertising track and attaches them to each other; wherein said rod locks the carrier to the advertising track and is operable to change the distance between the frame member and advertising track and thus between the frame member and the first advertising panel; and wherein the change in distance adjusts the tension in the first advertising panel.