Patent ID: 7508371

Claim:
A liquid crystal display device comprising: a pixel display including pixels at respective intersections of a plurality of scan lines and a plurality of signal lines; drive ICs configured to supply video signals through video output lines, each video output line corresponding to a group of N signal lines, where N is an integer not less than 3; switching circuits, each of which connects a signal line selected from the group of N signal lines to a corresponding video output line for each group, wherein a first signal line in the group of N signal lines to which a video signal having its polarity inverted between an L-1th scan line (L is an integer not less than 2) and an Lth scan line, and a second signal line in the group of N signal lines to which a video signal having its polarity not inverted between an L-1th scan line and an Lth scan line are supplied, the first signal line having its polarity inverted between the L-1th scan line and the Lth scan line alternating with the second signal line having its polarity not inverted between the L-1th scan line and the Lth scan line; and a control circuit configured to select first the first signal line to which the video signal having its polarity inverted between the L-1th scan line and the Lth scan line is supplied and to select second the second signal line to which the video signal having its polarity not inverted is supplied, for each of the groups in writing video signals into respective pixels in the Lth scan line via the signal lines.