Patent ID: 8201727

Claim:
A method for offering at least one upsell item to conferees accessing a conferencing platform that supports conference calls, the method comprising at least the following: conducting at least one conferee-initiated primary transaction related to accessing the conferencing platform with at least one given conferee; obtaining primary transaction data related to the primary transaction, including data representing an identity of a conferee and of a good or service for purchase in a primary transaction; selecting the at least one upsell item as a result of the conferee-initiated primary transaction by: utilizing the data representing the identity of the conferee to obtain at least a second data element relating to the conferee, the second data element comprising a list of previously purchased items purchased by the conferee; comparing the list of previously purchased items to a list of potential items related to the primary transaction data to identify which of the potential items the conferee has not yet purchased; utilizing the primary transaction data, including the data representing the identity of the conferee and the second data element to determine at least one upsell item among the potential items the conferee has not yet purchased for offer to the conferee, and offering the upsell item to the conferee in real time with the primary transaction.