Patent ID: 8489459

Claim:
An electronic system for selectively delivering multimedia content to persons based upon automatically detected demographic data relating to one or more of said persons, said electronic system comprising: an output delivery unit for delivering multimedia content to said persons; a delivery control unit adapted to send control signals to said output delivery unit to vary multimedia content delivered, said delivery control unit including a database containing digital content files and an application for selecting and delivering said digital content files to said output delivery unit via said control signals; and a demographic classification unit for detecting said persons and assigning demographic classifications thereto, said demographic classifications being assigned by a demographic classification algorithm according to predefined classification rules; and wherein said demographic classification unit includes an electronic image recognition system utilizing a computerized recognition algorithm to analyze captured photographs of said persons and a radio frequency identification (RFID) detection system adapted to identify RFID-tagged customer loyalty cards associated with particular persons when ones of said cards enter a viewing area, sends demographic signals to said delivery control unit representing said assigned demographic classifications, and said application selects certain appropriate content files based upon said received demographic signals and stored data correlating said content files to predefined demographic classifications, looks up information concerning said ones of said cards in a customer information database, compares identification information received from said image recognition system and said RFID detection system according to said computerized recognition algorithm, determines and outputs a measure of certainty for each of the demographic classifications based on said computerized recognition algorithm, and disregards demographic classifications that have a measure of certainty below a predetermined value.