Patent ID: 8088001

Claim:
A method comprising: awarding a plurality of players in a casino gaming environment at least one award of each type from a group of awards comprising the following types: an amount of comp; and a non-comp award comprising at least one of extra game play credit and a tangible object; wherein, the casino gaming environment comprises a plurality of gaming machines or terminals and at least one remote host; receiving, at the remote host, a plurality of indications for exchange, each said indication being entered by a respective player via at least one gaming machine or terminal, and transmitted from the at least one gaming machine or terminal to the remote host; wherein at least one of the plurality of indications is an indication from at least one of the plurality of players that the player desires to exchange an amount of comp for a different type of award; at least one of the plurality of indications is an indication from at least one of the plurality of players that the player desires to exchange an amount of extra game play credit for a different type of award; at least one of the plurality of indications is an indication from at least one of the plurality of players that the player desires to exchange an awarded tangible object for a different type of award; maintaining, at the remote host, a database of the indications for exchanges, the remote host: referencing the database and determining an aggregate supply of comp; referencing the database and determining an aggregate demand for comp; referencing the database and determining an aggregate demand for the non-comp award; referencing the database and determining an aggregate supply of the non-comp award; pairing at least a first player desiring to exchange a first non-comp award for comp with at least a second player desiring to exchange comp for the first non-comp award; determining a transaction value of the comp based on a first comparison of the aggregate demand for comp with the aggregate supply of comp; determining a transaction value of the non-comp award based on a second comparison of an aggregate demand for the first non-comp award with an aggregate supply of the non-comp award; and transmitting, to at least one of the first player and the second player, a suggested transaction amount, wherein the suggested transaction amount comprises at least one of the transaction value of the comp and the transaction value of the non-comp award.