Patent ID: 8306746

Claim:
A computer program product embodied in a non-transitory computer readable medium that, when executing on one or more computers, performs the steps of: receiving travel time information pertaining to a route based on a plurality of cell phone locations measured at least in part through a first step of cell phone tower triangulation and a second step of verifying the first step of cell phone tower triangulation using at least one GPS location facility, wherein the travel time information is associated with at least one parameter relating to the travel time; estimating a typical travel time of the route based at least in part on the received travel time information; storing the typical travel time in a database; detecting a vehicle transponder that is affixed to a vehicle in proximity to the route; and presenting the roadway presentation in response to the detection of the vehicle transponder, wherein the presentation includes retrieving the typical travel time of the route and presenting the typical travel time for the route in conjunction with an advertisement that is associated with a destination in proximity to the route.