Patent ID: 8892658

Claim:
A system for persona breakthrough for priority communications, comprising: one or more processors; and a memory that includes a plurality of computer-executable components which are operable by the one or more processors, the plurality of computer-executable components comprising: a role component that: ascertains a communication role of an incoming communication by evaluating one or more phrases of the incoming communication, wherein the communication role is one of a plurality of roles associated with a recipient that the incoming communication is assigned to; and ascertains a recipient active role based on at least one of location information of a device that receives the incoming communication, a time when the incoming communication is received or an application that is currently running on the device; a ranking component that lowers a priority of the incoming communication in response to determining that the incoming communication is similar to a previously received and ignored break-through communication, the break-through communication associated with a previous communication role that did not match a previous recipient active role; and a rendering component that presents the communication to a user in response to a determination that: the communication role matches the recipient active role, or the communication role does not match the recipient active role and the priority of the incoming communication is greater than a predetermined threshold level.