Patent ID: 7398270

Claim:
A computer-assisted method for evaluating a cluster assignment for an observation, comprising the activities of: for each of a plurality of observations, obtaining a data set containing no more than one proxy value for each of a plurality of variables, each variable having a plurality of possible values, the data set also containing a cluster assignment for the observation, the cluster assignment identifying one cluster from a plurality of clusters; for each observation from the plurality of observations, calculating a percent of proxy values for the plurality of variables that equals a mode of that observation's corresponding cluster's proxy values for the corresponding variables; and automatically assigning a human respondent associated with a determined observation to a cluster responsive to a determination that a value of a variable provided by the human respondent causes the human respondent to be classified as typical of the cluster based upon the percent for at least one observation, one or more of the plurality of cluster usable to manage a marketing strategy.