Patent ID: 7827170

Claim:
A computer-implemented method of producing personalized search results, performed on a server system having one or more processors and memory storing one or more programs for execution by the one or more processors to perform the method, comprising: identifying a list of search results associated with a search query from a user, wherein each search result has an initial position in the list; identifying a user profile of the user, wherein the user profile includes a set of user-disfavored search results that is determined from the user's search history, wherein the user-disfavored search results include search results identified as user-disfavored search results in accordance with criteria for identifying a subset of search results that have been provided to the user, but not selected by the user; identifying in the list of search results, one or more search results that are associated with at least one of the user-disfavored search results; reordering the list of search results by moving each of the identified search results from its initial position by an offset; and providing the reordered list of search results to the user.