Patent ID: 8827148

Claim:
A marketing method, comprising the steps of: reading, by a portable handheld device, an infrared coded thread that is woven into a fabric that comprises the majority of an article of manufacture, the infrared coded thread including a plurality of banded regions that respectively include infrared dyes that reflect or absorb a specific selection of infrared light wavelengths such that a stock keeping unit (SKU) for that article of manufacture can be determined using the wavelengths of reflected infrared light that result from the reading; determining, by the portable handheld device and using a first database, a stock keeping unit (SKU) based on the wavelengths of reflected infrared light that resulted from the reading; retrieving, based on the determined SKU, images, specifications, pricing, and retail distribution areas for the article of manufacture from a second database; and displaying, based on the determined SKU, said retrieved images, or said retrieved specifications, or said retrieved pricing, or said retrieved retail distribution areas.