Patent ID: 8539523

Claim:
A non-transitory computer readable medium having instructions stored thereon for a system for generating an optimized video stream for playback on a mobile device, the optimized video stream including video events and advertising events selected at the time of playback, comprising: instructions for a manifest generating module configured to retrieve video content from a content repository for listing in a content manifest in response to a received request from the mobile device, the content manifest being transferred to the mobile device to provide at least temporal instructions on the method of delivery for the content events, the location of the content to the mobile device and additional information to support in stream overlay event presentation, the content manifest including at least one advertisement event insertion point, the content manifest being modifiable only by the manifest generating module of the system; instructions for an advertising correlation module configured to retrieve one or more advertisements based on a correlation between defined properties of the advertisement and playback properties received from the mobile device, the playback properties including at least location information, indicating where the mobile device is currently located, and user information, the playback properties being received at the advertising correlation module from the mobile device at least when the request is made from the mobile device to the manifest generating module and at least at one other point during playback of the content by the mobile device; and instructions for an advertisement event serving module configured to provide the retrieved one or more advertisements for insertion into the at least one advertisement insertion point such that the retrieved video content events and the retrieved one or more advertisements can be downloaded by and played on the mobile device, wherein the retrieved one or more advertisements comprise interactive overlay events to be displayed contemporaneously with the video content.