Patent ID: 8326690

Claim:
A method of recommending items to users of a system that provides electronic shopping carts, the method comprising: receiving a request from a user computing device to add a selected item to a shopping cart; and responding to the request by generating and returning a first page that includes a condensed shopping cart portion and a recommendations portion, said condensed shopping cart portion providing information regarding a set of one or more items represented in the shopping cart, including the item selected to add to the shopping cart, the recommendations portion providing recommendations of a plurality of additional items; said condensed shopping cart portion including a link to a second page that provides additional information regarding the set of one or more items represented in the shopping cart, and which provides shopping cart editing functionality that is not provided on said first page, said second page additionally providing a user option to initiate a transaction to purchase the set of one or more items represented in the shopping cart; said method performed by a server system that comprises one or more physical servers.