Patent ID: 8594990

Claim:
A computer-implemented method for designing a true experiment for evaluating effectiveness of a piece of content on influencing a particular behavior of viewers in a digital signage system having a plurality of displays, the method comprising: identifying information required to design the true experiment to evaluate the piece of content, the identified information comprising information on a schedule confounding variable and a dependent variable that is associated with the behavior of the viewers of the piece of content, wherein the behavior of at least some of the viewers of the piece of content is exhibited independently from an interaction with a display in the digital signage system; presenting questions to a user, the questions eliciting responses that provide the required information, wherein at least one of the questions is related to the timing of content that could produce carry over effects; receiving the responses to the questions from the user; extracting the required information from the user responses; and designing, by a processor, the true experiment based on the required information extracted from the user responses, wherein the designed experiment controls presentation of the piece of content on the plurality of displays in the digital signage system, wherein the designed experiment controls for carry over effects by balancing and counterbalancing an order with which pieces of content are shown at locations across the digital signage system.