Patent ID: 7881708

Claim:
An apparatus comprising: a multi-medial user interface, a controller, and a memory configured to store a plurality of profiles, each profile defining a respective behavior pattern of said multi-medial user interface and being definable by a user of the apparatus, wherein said controller is configured to provide a first control parameter representative of a desired profile selected by the user in combination with one or more look and feel attributes applied from an application initiated by the user, wherein the look and feel attributes are specified by said user; said controller is configured to provide a second control parameter representative of a contextual status of said mobile terminal; and said controller is configured to modify a behavior pattern of said multi-medial user interface depending on said first and second control parameters; wherein said second control parameter is generated in response to at least one of the following: the occurrence of a predefined event in the application of said mobile terminal; the presence of a communication device in a proximity of said mobile terminal; an output from a real-time clock, such as a current time and/or a current date; and location data pertaining lo a current location of said mobile terminal.