Patent ID: 8701025

Claim:
A method for interactive visualization and modification of a user interest model via an interactive graphical user interface, the method comprising: displaying to a user through a computer monitor a representation of a user interest model of the user as automatically generated and stored by a modeling server, the representation having at least one keyword in a circular sector on a ring, wherein the keyword represents an interest of the user interest model, wherein a radial position of the keyword on the ring relative to center of the ring represents a degree of interest stored by the modeling server as part of the user interest model, and wherein the circular sector represents a semantic type of the user interest model; and providing an interactive graphical user interface that enables the user to interact with the displayed representation of the user interest model including enabling the user to graphically modify the degree of interest via an interaction component of the interactive graphical user interface, wherein the interaction component displays to the user information about the keyword and how the modeling server calculated the radial position of the keyword, and the interaction component allowing the user to actively influence content of the user interest model graphically by the user changing keywords in the displayed representation and changing respective radial positions of keywords relative to the center of the ring in the displayed representation, to indicate an update of user interest.