Patent ID: 8671029

Claim:
A method comprising: generating, using at least one processor, a social shopping interface at a publisher site, the publisher site being accessed by a first user identified by a first user identifier; in response to the access by the first user, retrieving, from a recommendation database, a recommendation of a listing describing an item for sale and including a second user identifier corresponding to a second user; displaying at least a portion of the listing and the second user identifier to the first user at the publisher site via the social shopping interface; receiving an authenticated login token subsequent to being authenticated by an identity provider site associated with a social network, the authenticated login token containing the first user identifier corresponding to the first user; utilizing the authenticated login token, logging in to an e-commerce site hosted by the e-commerce server to establish a further connection; utilizing the further connection, accessing an e-commerce account associated with the first user; utilizing the further connection to the e-commerce site, retrieving an e-commerce site identifier to facilitate communicating with the e-commerce server; and by utilizing the e-commerce site identifier, logging in to the e-commerce server to conduct the sale originating from the social shopping interface at the publisher site; utilizing the authenticated login token to connect to the e-commerce server, conducting a sale of the item for sale to the first user with the social shopping interface at the publisher site; and wherein the identity provider site and e-commerce site and publisher site are different.