Patent ID: 8229910

Claim:
A computer program product comprising a non-transient computer readable medium having computer usable program code executable to perform operations for an inline display of blog postings, the operations comprising: searching a first blog for common material that is found in both the first blog and a second blog, wherein the common material comprises at least one of text, an image, a file, and a link; identifying the common material that is found in both the first blog and the second blog; automatically adding a link inline in the second blog to the common material in the first blog in response to identifying the common material, wherein the link redirects a user selecting the link in the second blog from the second blog to the first blog, wherein the link comprises an interactive indicator that displays, in the second blog, a posting from the first blog that contains the common material, and wherein the indicator displays the posting without redirecting the user to the first blog in response to a user selecting the indicator; and marking each posting in the first blog that contains the common material and that has been displayed for the user in the second blog as having been read by the user in response to the user selecting the indicator, wherein the marking indicates to a user that the common material has already been read.