Patent ID: 8771062

Claim:
A processor-implemented method for testing a set of new game features for an online gaming application, comprising: selecting a new game feature for testing from the set of new game features; assigning each of a plurality of users to one of a test group and a control group; providing each of the test group users a gaming application including the selected new game feature enabled; providing each of the control group users the gaming application without the selected new game feature enabled; generating an evaluation score for the test group users based on both of gaming activity and social network activity of the test group users; generating an evaluation score for the control group users based on both of gaming activity and social network activity of the control group users; generating a score comparison report comparing the evaluations scores of the test group and the control group; determining, based on the score comparison report, whether to continue testing one or more additional new game features from the set of new game features.