Patent ID: 8878880

Claim:
A method of driving an electrophoretic display device which includes a display section having a plurality of pixels containing electrophoretic particles of a first color and electrophoretic particles of a second color, the method comprising: determining whether an average luminance of image data presently displayed in one or more predetermined regions on the display section is greater than or equal to a predetermined value, the one or more predetermined regions each having a plurality of pixels; selecting, based on the determined average luminance of the image data presently displayed in the one or more predetermined regions on the display section, one of a first set of correction values based on a first luminance and a second set of correction values based on a second luminance as correction data for correcting a gray level for the one or more predetermined regions of input image data to be displayed on the display section; correcting, based on the selected correction data, the gray level for the one or more predetermined regions of the input image data on the basis of one or more correction values corresponding to the gray level for the one or more predetermined regions of the input image data; converting the input image data with the corrected gray level to a dithering pattern, in which the first color and the second color are combined, corresponding to the corrected gray level for each predetermined region of the input image data; and driving the electrophoretic particles of the first color and the electrophoretic particles of the second color on the basis of the input image data converted to the dithering pattern for the plurality of pixels in the display section.