Patent ID: 8521140

Claim:
A method for targeted advertising, comprising: maintaining a website that allows a user to log in and to view a personalized page; receiving at least one piece of demographic information about the user via the website at a network resource; accessing the at least one piece of demographic information at the network resource; maintaining an application for use with a cellular telephone that comprises a display, a non-volatile memory, a processing device operable to execute instructions stored in the non-volatile memory, and at least one wireless transceiver, wherein the application can be launched by the cellular telephone to provide a separate interface for viewing at least a portion of the personalized page on the display of the cellular telephone; selecting advertisements to be delivered from the network resource to the user based at least in part on the at least one piece of demographic information; and delivering an advertisement from the network resource to the user via the website and an other advertisement to the user via the application executing on the cellular telephone.