Patent ID: 8781888

Claim:
A computer-implemented method for establishing a new release advertising window, the method comprising: analyzing, by at least one computing device, purchase commitment transactions of items over time periods before release dates of the items at least in part by generating one or more histograms that measure at least one of (a) a number of clickthroughs associated with said items or (b) a number of conversions associated with said items; for each of a plurality of delta time intervals before a release date of an item, analyzing, by the at least one computing device, the one or more histograms at the delta time interval to assess a profitability associated with the delta time interval; and selecting, by the at least one computing device, at least one of the plurality of delta time intervals and setting a new release advertising window to start at the selected delta time interval before the release date based at least in part on the profitability indicating that it will be profitable to start advertising new release items at the delta time interval before the release date.