Patent ID: 8006187

Claim:
A method of interactively displaying information in a user interface during website path analysis, comprising interactively configuring a display by: displaying, via a graphical user interface, a fallout report, comprising: a sequence of checkpoints defining a path to be taken by website visitors; and a sequence of fallout metrics corresponding to the sequence of checkpoints displayed, wherein each the fallout metrics is associated with a pair of consecutive checkpoints of the sequence of checkpoints and is indicative of a number of website visitors that do not follow the path from a first checkpoint of the pair of consecutive checkpoints to a second checkpoint of the pair of consecutive checkpoints; receiving a user input requesting to modify the sequence of checkpoints; modifying, in response to user input, the sequence of checkpoints to generate a modified sequence of checkpoints defining a modified path to be taken by a website visitors, the modifying step including at least one of: adding a checkpoint to the sequence of checkpoints, replacing a checkpoint in the sequence of checkpoints, deleting a checkpoint from the sequence of checkpoints, or changing the position of a checkpoint relative to another checkpoint in the sequence of checkpoints; and automatically displaying via the graphical user interface, a modified fallout report comprising: the modified sequence of checkpoints; and a modified sequence of fallout metrics corresponding to the modified sequence of checkpoints displayed, wherein the modified sequence of fallout metrics is different than the sequence of fallout metrics, wherein automatically displaying the modified fallout report comprises, in response to the user input requesting to modify the sequence of checkpoints, automatically, without requiring additional user input, updating the graphical user interface to display the modified fallout report such that the graphical user interface provides an interactive display of a fallout report that is dynamically updated as a user request to modify the currently displayed sequence of checkpoints is received.