Patent ID: 8789704

Claim:
A shipping container convertible into a display container at a point of sale, comprising: a top wall, a bottom wall, and a plurality of opposed side walls foldably joined to the top and bottom walls to form an interior space, at least one tear away window panel being formed on one of the plurality of the side walls, the at least one tear away window panel having width and height defined by a perforated line of weakness extending across the width and on a portion of height of the side walls; and a displayable insert tray configured to be snuggly disposed into the interior space of the container to receive products and concealed therein when the container is in a shipping position, the displayable insert tray includes a bottom panel and at least one feeder ledge foldably joined to the bottom panel wherein the at least one feeder ledge includes two locking tabs formed on a free edge thereof and spaced apart from one another, the bottom panel of the displayable insert tray is flat and coplanar with the bottom wall of the container wherein the bottom panel of the displayable insert tray comprises two pair of slots that each pair of slots is spaced apart from one another and is formed in proximity of a fold line joining the bottom panel to the at least feeder ledge wherein each of the locking tabs is inserted into each of the pair of slots formed on the bottom panel and wherein upon removing the tear away window panel and pulling away the feeder ledge, the container is converted to a display position to expose the products.