Patent ID: 8768314

Claim:
A method comprising: receiving, at a computer associated with a content provider, a content request from a communication device comprising a subscriber identity module associated with a user identifier, the content request being received with a device identifier and the user identifier and requesting personalized content, wherein the communication device has processed a subscriber identity module card serial number of the subscriber identity module with a hash function to produce a hash value associated with a user of the communication device, wherein the communication device combines the hash value with a device identifier and uses the device identifier with the subscriber identity module card to create a user profile, and wherein the computer receives a combination of the hash value and the device identifier; associating, by the computer, content with a user profile including a plurality of personalization parameters and a plurality of device specific content parameters, the plurality of personalization parameters associated with a hash value generated by hashing the user identifier using a hash function, and the plurality of device specific content parameters associated with the device identifier, wherein the content is customized with a further user profile comprising the plurality of personalization parameters and a plurality of further device specific content parameters when the content request is received with the user identifier and a further device identifier, the further device identifier associated with a further communication device being used with the subscriber identity module card, wherein the plurality of personalization parameters are combined with a further plurality of device specific content parameters associated with the further communication device sent from the further communication device when the subscriber identity module is in the further communication device to create the further user profile, the user profile and the further user profile together creating a family of user profiles for the user, wherein the further user profile is accessed when content is requested from the further communication device, and wherein the user profile is accessed with content is requested from the communication device; and transmitting, by the computer, the personalized content to the communication device.