Patent ID: 8775237

Claim:
A system for measuring user reactions to a particular advertisement on a web page, comprising: a processor configured to: generate a display of a web page comprising: a particular advertisement; a first portion comprising information separate from the particular advertisement; and a first element that, upon initial display of the web page, is viewable on the web page on or near the particular advertisement included on the web page; generate, in response to user selection of the first element, a second element that solicits one or more advertisement-specific user reactions concerning the particular advertisement included on the web page, wherein: the second element is distinct from the web page; and the second element comprises a substantial duplicate of the particular advertisement but not the first portion; and a memory coupled to the processor and operable to store: software associated with the first element and when executed by the processor, is operable to receive the user selection of the first element and initiate display of the second element in response; and software associated with the second element and when executed by the processor, is operable to receive the advertisement-specific user reactions concerning the particular advertisement included on the web page for reporting to an interested party, the advertisement-specific user reactions allowing the interested party to access one or more components of the advertisement-specific user reactions.