Patent ID: 7896744

Claim:
A method of developing the activity of an on-line game site, the site comprising a question engine coupled to a plurality of terminals controlled by respective players, for sending predefined questions to the players and for receiving replies to said predefined questions from the players, the site awarding prizes to the players as a function of the answers received, where appropriate; the activity of the site being measured by a traffic index representative of the number of players that have played the game over a given time interval; the method comprising: a) displaying on the terminals, together with the questions sent to players, advertising insertions paid for on the basis of a given rate; b) evaluating receipts associated with said paid-for advertising insertions; c) setting up an endowment for sharing amongst a plurality of prizes for allocation over a given period of time, the endowment being a function of the level of said receipts; d) on detecting an increase in the traffic index above a given threshold, correspondingly increasing said tariff for the advertising insertions; e) on detecting an increase in said receipts above another given threshold, correspondingly increasing said endowment; and f) continuing and developing the activity by reinterating above steps d) and e).