Patent ID: 8644808

Claim:
A computer-implemented method for providing a mobile advertisement including mobile advertisement actions, comprising: receiving, with a processor of an advertising service provider, a request from a cellular device, the cellular device being in communication with a cellular carrier of a plurality of cellular carriers, the received request including information about a geographic location of the cellular device; determining, with the processor, an identity of the cellular carrier in communication with the cellular device, the processor of the advertising service provider being in communication with the plurality of cellular carriers for providing advertisements to respective cellular devices which are in communication with respective cellular carriers of the plurality of cellular carriers, a provision of advertisements being based at least in part on an identity of a respective cellular carrier; identifying, with the processor, a mobile advertisement targeted to both the request and the cellular carrier based on the geographic location of the cellular device; identifying, with the processor, a cellular call action associated with the identified mobile advertisement and targeted to the geographic location of the cellular device, the cellular call action having a function of causing the cellular device to perform a telephone call to a phone number associated with the identified mobile advertisement when activated by a user of the cellular device; appending, with the processor, the cellular call action to the mobile advertisement by including a link or button in the identified mobile advertisement when the identified mobile advertisement is displayed on the cellular device; and providing, with the processor, the identified mobile advertisement with the appended cellular call action to the cellular device.