Patent ID: 8332535

Claim:
A method for deploying a location based service, comprising: providing a computer infrastructure being operable to: determine to send a fictitious route of travel information of a mobile user to selected users or a group of users; query the mobile user for a start address and an end address, of the fictitious route of travel information of the mobile user, at a same time after the determining to send the fictitious route of travel information; at least provide the fictitious route of travel information of the mobile user to the selected users or the group of users based on a mobile user provided profile, the fictitious route of travel information being a route chosen from a current location of the mobile user or a predefined location to a different location; set a mobile user selected time window for the selected users or the group of users to receive the fictitious route of travel information; check a scheduler to determine if a service should be instituted for providing the fictitious route of travel information; determine whether the fictitious route of travel information is to be cloaked; when the fictitious route of travel information is to be cloaked, retrieve information of the fictitious route of travel information for a scheduled time; determine the fictitious route of travel information from the start address to the end address; query at least one of traffic patterns from traffic services and weather from weather services; and alter the fictitious route of travel information with at least one of the queried traffic patterns and the queried weather patterns.