Patent ID: 8915441

Claim:
A mobile device, comprising: a processor; and a computer-readable medium storing a plurality of instructions which, when executed by the processor, cause the processor to perform operations, the operations comprising: obtaining an identification code from a display, wherein the identification code comprises an image presented on the display at a rate where the image is not detectable to a human eye, wherein the image is presented in a plurality of segments in a plurality of frames, wherein each of the plurality of segments comprises a different region of the image, wherein each of the segments is presented in a different frame of the plurality of frames; sending a request via an access network to a communication network to establish a communication session between the mobile device and the display, wherein the request comprises the identification code; and interacting with the display via the communication session once the communication session is established over the communication network, wherein the communication network provides a service for the communication session, wherein the communication network is external to the access network used by the mobile device.