Patent ID: 7962370

Claim:
A method in a media service system for transaction configuration, the method comprising: receiving at a server device a first set of inputs corresponding to selection by an administrator of one or more preconfigured options associated with each of a plurality of transaction configuration options, the selected one or more preconfigured options each corresponding to a future prompted user action associated with the respective transaction configuration option available to a user during a first type of rental purchase transaction for on-demand type of media content, the selected one or more preconfigured options collectively comprising a first purchase sequence associated with the rental purchase transaction; receiving at the server device information corresponding to selection by the user of a subset of the one or more selected preconfigured options among the transaction configuration options, the selected subset collectively comprising a second purchase sequence associated with the first type of rental purchase transaction, the second purchase sequence collectively comprising a total required number of prompted user actions to be taken by the user to complete the first type of rental purchase transaction for the on-demand type of media content, the second purchase sequence comprising fewer steps than the first purchase sequence; subsequent to receiving the first set of inputs and receiving the information, receiving at the server device second information corresponding to selection by the user of a first on-demand content during a first rental purchase transaction corresponding to the first type; implementing the second purchase sequence responsive to receiving the second information; and delivering the first on-demand content to a client device subsequent to completion of the implementation of the second purchase sequence.