Patent ID: 8453068

Claim:
For a credibility evaluation system comprising at least one server with a processor and non-transitory computer-readable memory, a computer-implemented method for assessing credibility of a plurality of different entities, the computer-implemented method comprising: aggregating to the non-transitory computer-readable memory, a plurality of messages published across a first plurality of online sites, each message expressing sentiment towards a particular entity that is referenced in the message; computing a first sentiment score quantifying credibility of the particular entity based on the sentiment expressed towards the particular entity in the plurality of messages; detecting whether the particular entity has a presence on each of a second plurality of online sites, wherein the particular entity has a presence on an online site when the particular entity has an account registered at the online site; computing a second presence score quantifying credibility of the particular entity based on how many of the second plurality of online sites the particular entity is present on; detecting an amount of activity that the particular entity conducts on each online site of the second plurality of online sites that the particular entity is present on; computing a third engagement score quantifying credibility of the particular entity based on the amount of activity that the particular entity conducts on each online site of the second plurality of online sites that the particular entity is present on; presenting an overall credibility score derived from the first sentiment score, second presence score, and third engagement score, the overall credibility score quantifying overall credibility of the particular entity; and providing at least one of (i) a suggested sentiment action for responding to a message of the plurality of messages expressing negative sentiment towards the particular entity in order to increase the first sentiment score and (ii) a suggested presence action for partnering with a new entity that the particular entity does not yet have an established partnership with in order to increase the second presence score; and adjusting the overall credibility score in response to at least one of (i) a change to the first sentiment score effectuated by performance of the at least one suggested sentiment action and (ii) a change to the second presence score effectuated by performance of the at least one suggested presence action.