Patent ID: 8639565

Claim:
A method for delivering an advertisement using a network, comprising: correlating an advertisement object with an object in content, wherein the content is adapted to be displayed as a scene having an advertisement space associated with the object, and wherein the advertisement object is from an advertiser determined to be a winning bidder, wherein the winning bidder is one who offered, during an auction process for bidding for the advertisement space, a highest bid price over the network for the advertisement space within a bid submission period having a maximum length during which bidding in the auction process is permitted, wherein a second time period starts after acceptance of a highest bid as last bid information for the advertisement space, wherein the second time period has a length less than the maximum length of the bid submission period and wherein more bid information can be received over the network during the second time period so long as the more bid information is received within the bid submission period, wherein, if the second time period elapses after the acceptance of the last bid information and within the bid submission period, the bid submission period ends immediately, and wherein, if an end of the bid submission period occurs at the maximum length from a start of the bid submission period and before the second time period elapses, the bid submission period ends and no more bid information can be received over the network; in response to a request for the content, providing to a user the content including the object with the advertisement object; and providing, by a processor, for display of the scene of the content including the object with the correlated advertisement object at the advertisement space of the scene in synchronism as one scene of the content.