Patent ID: 7761799

Claim:
A method for selecting a graphical layout that accommodates presentation of information to be delivered to a mobile communications device, the method comprising: a server system, comprising a computing processor, aggregating user preference data from tracked computer usage and tracked telephone usage from a plurality of users into one or more aggregate usage profiles; the server system building a plurality of lenses that can be used to present information at one or more mobile communications devices, the information corresponding to one or more of the aggregate usage profiles, the plurality of lenses including at least: a home mobile device template for a mobile user, said home mobile device template including a home icon graphically representing to a mobile user that the home mobile device template is being used and which corresponds to a home geographic region; and a traveling mobile device template, wherein the traveling mobile device template is configured to include content customized to a current physical location detected by the server to be outside the home geographic region of said mobile user, said traveling mobile device template specifying a traveling graphical layout including a travel icon that graphically represents to the mobile user that the traveling device template is being used; displaying at least one of the home mobile device template or the traveling mobile device template in a blended state with a template of at least one additional lens of the plurality of lenses in a single blended graphical layout at the mobile communications device, wherein the single blended graphical layout comprises a plurality of graphical display elements and wherein the graphical display elements corresponding to the template of the at least one additional lens are displayed with a first color or shading scheme in the single blended graphical layout which is different than a second color or shading scheme that is used to display the graphical display elements of either the traveling mobile device template or the home mobile device template that are also displayed in the single blended graphical layout.