Patent ID: 8196050

Claim:
A system configured to embed a view of at least a portion of a virtual space in a banner ad, the system comprising: one or more physical processors configured to execute an ad server, the ad server being configured: to receive a request for content for a banner ad in a webpage to be displayed on a client device of a user; to receive identification information associated with the user; to access user information related to the user, responsive to reception of the request and the identification information; to determine a view location in a virtual space based on the user information, wherein the user information used to determine the view location includes Internet usage information; and to transmit instructions to the client device that will cause the client device to request, for presentation in the banner ad of the webpage, a view of the virtual space that corresponds to the determined view location from a virtual space server, wherein the virtual space is a persistent, simulated space that has a topography, expresses real-time interaction by one or more users, and includes one or more objects positioned within the topography that are capable of experiencing locomotion within the topography.