Patent ID: 8554046

Claim:
A method, comprising: receiving, by a processor, an enhanced media stream that includes: media content that includes a commercial, and interactive content associated with the commercial; presenting, by the processor, the media content for display on a video display device; detecting, by the processor, a first user input requesting pausing, rewinding, or fast forwarding, on the video display device, the presented media content; presenting, by the processor and based on detecting the first user input, first information, associated with the interactive content, for display on the video display device, the presented first information being superimposed on the presented media content during the pausing, rewinding, or fast forwarding of the presented media content; detecting, by the processor and while presenting the first information, a second user input requesting stopping of the pausing, rewinding, or fast forwarding of the presented media content; stopping, by the processor and based on receiving the second user input, the pausing, rewinding, or fast forwarding of the presented media content; determining, by the processor, whether stopping the pausing, rewinding, or fast forwarding of the presented media content occurs while the commercial is being presented for display; and presenting, by the processor and when the stopping of the pausing, rewinding, or fast forwarding occurs while the commercial is being presented for display, second information, associated with the interactive content, for display on the video display device, the second information being different from the first information, and the second information being superimposed on the presented commercial.