Patent ID: 7874593

Claim:
A roll of image-customized postage labels, said roll comprising: a label roll core: a length of label liner wound around the label roll core, said length of label liner comprising an upper liner surface, an underneath liner surface, a first end disposed on the label roll core, and a second dispensing end; and a user-specified plurality of adhesive-backed, image-customized postage labels disposed on the upper liner surface of the length of label liner that is wound around the label roll core, each of said adhesive-backed, image-customized postage labels comprising an indication of postal-system-approved provider of Internet postage labels that produced the roll of image-customized postage labels, an upper label surface and an underneath label surface, wherein an adhesive is disposed on the underneath label surface of each adhesive-backed, image-customized postage label, said upper label surface of each adhesive-backed, image-customized postage label comprising a user-supplied customized image, a respective machine-readable, postal-system-approved, information-based postage indicia corresponding to a user-specified paid postage amount, and a human-readable postage indicia corresponding to the user-specified paid postage amount, said roll of image-customized postage labels configured for application of each of said adhesive-backed, image-customized postage labels to respective mail pieces, said user comprising an individual or entity other than the postal-system-approved provider.