Patent ID: 8738544

Claim:
Computer-readable media having computer-executable instructions embodied thereon that, when executed, enable a computing device to perform a method of identifying one or more advocates from a group of users in a wireless communications network, the method comprising: identifying initial advocates based on user activities in the wireless communications network; administering surveys to the identified initial advocates to collect information about user activities; generating an advocate profile of user activities identified by the surveys completed by the identified initial advocates; determining a social-connection map for one or more users of the wireless communications network; identifying one or more heavy users from the one or more users, wherein the identifying of one or more heavy users is based on a count of a number of connections in the social-connection map; obtaining a user profile of user activities for each of the one or more heavy users; evaluating one or more advocate criteria for the one or more heavy users, wherein the evaluating one or more advocate criteria includes comparing user activities from the user profile to the generated advocate profile; and identifying the one or more advocates from the one or more heavy users based on the advocate criteria for the one or more heavy users.