Patent ID: 8212936

Claim:
A picture quality control apparatus for controlling processing in which a picture quality adjustment section changes values of a plurality of setting factors related to picture quality in a display unit for displaying picture data on a screen to adjust the picture quality, the picture quality control apparatus comprising: a request recognition section for recognizing picture quality adjustment request information which requests the picture quality adjustment section to change the values of the plurality of setting factors; and a picture quality adjustment control section for controlling the picture quality adjustment section to execute, during processing of changing a value of at least one of the plurality of setting factors, processing of changing a value of at least another one of the plurality of setting factors, based on a recognition of the picture quality adjustment request information, wherein the request recognition section recognizes a signal indicating that a type of the picture data to be displayed on the screen of the display unit is to be changed, as the picture quality adjustment request information which requests to change the values of the plurality of setting factors, and wherein, when changing of the type of the picture data is recognized, the picture quality adjustment control section controls the picture quality adjustment section to execute processing of changing to values of the plurality of setting factors which correspond to the type of the picture data to be displayed and which have been set in advance for each type of the picture data.