Patent ID: 8522271

Claim:
A method of personalizing access to content items, comprising: detecting physical proximity of a mobile device by an access device configured to access content items; receiving, at the access device, data from the mobile device identifying a user of the mobile device; identifying, at the access device, at least one local user profile based on the data identifying the user; identifying, at the access device, at least one content item accessed by the user on the mobile device, wherein the identified content item has been viewed by the user; updating, at the access device, the local profile based on the identified content item and an elapsed viewing time of the identified content item; communicating the updated local profile from the access device to the mobile device, wherein the updated local profile includes the elapsed viewing time of the identified content item; and delivering at least one other content item using the access device to said user by reference to said user profile, wherein delivering the at least one other content item comprises selecting the at least one other content item based at least on a percentage of viewed content in different categories.