Patent ID: 8401947

Claim:
A method comprising: calculating, by a computer-based system for modeling consumer spend comprising a processor and a tangible, non-transitory memory, a size of wallet for each consumer in a plurality of consumers, wherein the size of wallet is calculated by a method comprising: modeling, by the computer-based system, spending patterns using internal customer data and consumer panel data; estimating, by the computer-based system, credit-related information of each consumer based on tradeline data of each consumer, previous balance transfers of each consumer, and the model of consumer spending patterns to arrive at estimated credit-related information; offsetting, by the computer-based system, the previous balance transfers from the estimated credit-related information; calculating, by the computer-based system, a share of wallet for each consumer; and determining, by the computer-based system, an industry size of wallet for each consumer using a fixed weighting factor and a graded weighting factor in conjunction with lifestyle variables comprising a location rank, a length of each consumer's tenure with a credit bureau, each consumer's gender, and each consumer's household size, wherein the graded weighting factor varies in accordance with the value of at least one of the lifestyle variables.