Patent ID: 7002539

Claim:
A field sequential color display apparatus for sequentially displaying field images corresponding to a plurality of colors to display a plurality of color frame images, wherein each of the field images includes image information of a respective color and each of said color frame images is formed from a plurality of the field images, said field sequential color display apparatus comprising: display means for displaying the field images; display control means for controlling a display order in which the field images are displayed by the display means; pixel shifting means, including a liquid crystal cell, for shifting alternating ones of the color frame images, by shifting a beam from each pixel displayed on the display means for a shifted one of the color frame images; and optical means for transmitting to a viewer both shifted color frame images and unshifted color frame images; wherein the display control means controls the display order of the field images such that, for each of the plurality of color frame images, a field image including a color having a highest spectral luminous efficiency among the plurality of colors is not displayed during a transition period of the pixel shifting means during which the beam of said each pixel is shifted.