Patent ID: 8458601

Claim:
A system, comprising: a virtual universe (VU) monitoring tool configured to: detect an item of an avatar of a VU user in a first display area in a VU, the item including promotional branding; and determine branding information associated with the item; and a display tool configured to display the promotional branding in a second display area in the VU using a component of the VU in a resolution that is higher than a resolution in which the promotional branding is rendered in the first display area, wherein: the component of the VU comprises at least one of: a map; a chat window; a graphical user interface (GUI) status bar; a GUI title bar; and a user, a creator, a distributor, or a seller of the item receives remuneration from a company based on the inclusion of the promotional branding with the item; and wherein: the VU monitoring tool is further configured to: determine if the avatar is currently using the item; determine if the avatar is currently using a second item including second promotional branding; and determine an availability of the component of the VU based on a second VU user's end device; and the display tool is further configured to conduct a conflict resolution method that selects one of the promotional branding and the second promotional branding for the displaying in the second display area of the VU using the component of the VU.