Patent ID: 7406508

Claim:
A system comprising: a server communicatively coupled to a client device and configured to communicate content to the client device for display to a user, wherein the content includes information relating to an interactive activity and information relating to an advertisement, the interactive activity being encompassed by a first form that is separate from a second form that encompasses the advertisement, the first form including an input area for providing an input for use in obtaining additional information relating to the advertisement, the first form being configured so that user interaction with the interactive activity triggers a web browser to capture information from the input area; and one or more software modules executing in an operating environment provided by the server and configured (a) to receive the input from the client device in response to the user interaction with the interactive activity, the input being received, in a single transmission, along with information relating to user participation in the interactive activity, and (b) after receiving the input, to provide to the user additional information relating to the advertisement and to communicate content to the client relating to the interactive activity.