Patent ID: 8473984

Claim:
One or more non-transitory computer-readable media having computer-executable instructions embodied thereon for performing a method of dynamically switching between unicast and broadcast delivery of content to a mobile communications device client, the method comprising: providing a listing of a plurality of channels; providing a first content stream that contains a first selection of content to the client using a unicast carrier transferred by a unicast module in a base station controller (BSC) that facilitates unicast communications over unicast carriers, wherein the first content stream is associated with a first channel; communicating a broadcast alert to said client, the broadcast alert comprising an indication that a second content stream that contains a second selection of content, which is different than the first selection of content, is available to the client using a broadcast carrier transferred by a broadcast module in the BSC that facilitates broadcast communications over broadcast carriers; receiving a request from the client for the second content stream, wherein the request comprises a user selection of the second content stream; stopping provision of the first content stream to the client; associating the second content stream with the first channel such that the first content stream is disassociated with the first channel; and providing the second content stream to the client using the broadcast carrier.