Patent ID: 7454412

Claim:
A method of generating a list of values that relate to aggregate data, the method comprising: providing, from a data warehouse system and to a computer device, an output that causes a visual display of aggregate data portions to be generated on the computer device, the aggregate data portions being (i) selected from the group consisting of: a table entry, a segment of a displayed graph, and combinations thereof, and (ii) created by being aggregated from selected data records in a data source system; receiving, at the data warehouse system and from the computer device after the visual display is generated, a first user input indicating that a user has selected at least one of the aggregate data portions in the visual display and requests a list of values relating to the selected at least one aggregate data portion, the requested values being stored in a field of each of the selected data records from which the selected at least one aggregate data portion was aggregated; generating, in the data warehouse system and in response to the first user input, the list of the values stored in the field of each of the selected data records from which the selected at least one aggregate data portion was aggregated, the values being identifiers for entities that are to be made members of a target group in a marketing campaign; receiving, at the data warehouse system and from the computer device after the visual display is generated, a second user input indicating that the user has selected at least one of several data source systems having respective campaign management application programs; and forwarding the generated list of the values to the respective campaign management application program of the selected data source system, wherein those of the identifiers that relate to entities that are not recognized in the selected data source system are omitted.