Patent ID: 8751298

Claim:
A method for using an electronic coupon platform to generate an event driven coupon processor alert, the method comprising: using a memory, the memory part of the electronic coupon platform, storing customer profile data associated with a customer in an electronic coupon platform database, the database, the customer profile data including customer identification information and data relating to one or more electronic coupons electronically selected by the customer; using a receiver, the receiver part of the electronic coupon platform, receiving data from a first coupon processor, the data relating to the receipt of data that identities the customer at a first point of sale terminal in electronic communication with the first coupon processor; in response to the receipt of data from the first coupon processor, using a transmitter, the transmitter part of the electronic coupon platform, transmitting instructions to a second coupon processor; wherein: the instructions instruct the second coupon processor to transmit to the electronic coupon platform an electronic request for data associated with the customer, the electronic request being initiated in the event that the second coupon processor receives data from a second point of sale terminal relating to the receipt of data that identifies the customer.