Patent ID: 7810023

Claim:
A process for generating personalized digital directory pages comprising: providing at least one computing device comprising a memory for storing instructions and a processor for executing said instructions, and utilizing said at least one computing device to perform the steps of: a. requesting and receiving an HTML page related to a user search related link on a server from a client station, the HTML page comprising a plurality of hypertext links for access to other pages associated with the user search related link; b. receiving and storing a digital file from said server in a temporary memory of the client station, said digital file corresponding to said HTML page and comprising said hypertext links for access to said other pages associated with the user search related link; c. displaying said digital file on the client station and, based on user selection, recording a personalization file in said temporary memory, said personalization file comprising, for each of one or more hypertext links from said digital file, at least a selected identifier of a hypertext link and a corresponding selected personalization indicator for said hypertext link, wherein each selected identifier and corresponding selected personalization indicator, represents user preference with respect to the associated hypertext link, wherein said user is not required to visit said hypertext link; d. transmitting said personalization file from the temporary memory to the server and recording therein, for each of one or more hypertext links from said digital file, said selected identifier of a hypertext link and said corresponding selected personalization indicator, linked with a user identifier, for subsequent access.