Patent ID: 7050989

Claim:
A system for providing personalized content to an e-commerce customer at a customer computer, the system comprising: a web page stored on a client web server and that is downloadable to the customer computer, the web page comprising: at least one image to be displayed on the customer computer; and personalized content delivery code to be executed by the customer computer that causes the customer computer to: retrieve an identity of the e-commerce customer if saved on the customer computer; create an identity of the e-commerce customer if the identity of the e-commerce customer is not saved on the customer computer; retrieve a session ID if saved on the customer computer; create a session ID if the session ID is not saved on the customer computer or if the session ID that is saved on the customer computer is expired; and send a query to a content management server that includes the identity of the client, the identity of the e-commerce customer, and the session ID; a content management server that receives the query from a customer computer via a data network; the content management server identifying personalized content to be displayed to the e-commerce customer on the customer computer, wherein the personalized content is identified based upon the identity of the client and the identity of the e-commerce customer; and the content management server returning a response to the customer computer via the data network that identifies the personalized content.