Patent ID: 8402157

Claim:
A method for advertising on a computer network comprising the following steps: receiving at a dispatcher server communicating via an electronic communications network with a website user-end computer, a website operator-end computer and an electronic content server, a request from a website user made by acting upon a URL data string placed on a said website, processing said request via a software application run by said dispatcher server to cause a parameter/command record stored at a database of said dispatcher server to be accessed, said parameter/command record storing an address wherein an electronic content file is stored in said electronic content server, an address for a go-to page to which a website user is to be directed after said request is received and a tracking parameter/command, and causing said parameters/commands stored in said parameter/command record to be executed which in turn causes an advertisement file to be presented to said website user with said electronic content file being loaded from said electronic content server and for said go-to page and custom tracking parameter being passed to said advertisement file to present said electronic content to said website user as an advertisement without requiring downloading of said electronic content file into cache memory of said website user's computer in advance of receiving said request, and directing said website user to said go-to page after said request is received, and receiving in a tracking server tracking data pertaining to presentation of said advertisement and said website user's action with respect to said advertisement, said tracking data being sent by said advertisement file to said tracking server based on said tracking parameter/command.