Patent ID: 8452649

Claim:
A computer-based method for use with a financial institution's marketing program that provides participation incentives to associations enrolled in the marketing program based upon involvement of the enrolled associations in the marketing program, the computer-based method comprising: by using at least one computer processor, enrolling associations in the marketing program by assigning codes to the associations; enrolling a plurality of individuals with account numbers in the marketing program by associating each of the account numbers with one of the assigned codes, wherein the assigned codes identify each of the plurality of individuals as a member of one of the enrolled associations; determining a rating for each of the enrolled associations based upon the involvement; providing an incentive to an enrolled association from the enrolled associations based upon the rating; wherein providing the incentive to the enrolled association includes providing incentives to both the enrolled association and at least one individual that is a member of the enrolled association; and wherein the at least one individual is selected based on the individual not having previously received an incentive.