Patent ID: 6877618

Claim:
A gravity-feed shelf for a display device for at least one modular merchandise unit having a substantially flat base, the shelf comprising: (a) at least two spaced-apart walls defining a channel between said walls; and (b) at least one support comprising at least two spaced-apart members disposed in said channel for the base of the merchandise unit to ride on along a travel path in the channel; wherein said support has an inclined rearward portion elevated at a first angle between 10° and 25°, a substantially horizontal forward portion, and an inclined intermediate portion connecting said rearward and forward portions elevated at a second angle greater than said first angle, said travel path being defined along said at least two spaced-apart members in the channel from said inclined rearward portion to said forward portion, said travel path being unobstructed between said rearward and forward portions so that the merchandise unit when placed on the rearward portion or the intermediate portion of said support will descend by gravity to the forward portion of said support for access to the unit in a selected presentation position.