Patent ID: 8108316

Claim:
A system comprising: a web server comprising at least one processor programmed to: receive at least one purchase selection from a user; receive a primary identifier from the user; and receive payment information for the purchase selection; an application server comprising at least one processor programmed to: attempt to authenticate the user to an existing account using the primary identifier by: determining that the primary identifier corresponds to the existing account; determining that the user failed to provide a valid password for the existing account; in response to the determination that the user failed to provide a valid password for the existing account, use the primary identifier to automatically create a temporary provisional account for the user that is distinct from the existing account without requiring any additional information from the user; and associate the purchase selection with the provisional account in order to fulfill the purchase selection; a user data store that stores user account data; an order data store that stores purchase data associated with accounts in the user data store; and a product data store that stores product description and pricing data.