Patent ID: 8738446

Claim:
A network-based advertising system, comprising: an advertising campaign management server configured, in an advertising campaign input phase, to serve an advertising client graphical user interface via an advertiser client to enable an advertiser to input advertising campaign parameters for an advertising campaign, the interface including: a static advertising data input tool configured to receive static advertising data including advertisement text and a static advertisement link; and a dynamic advertising data input tool configured to receive a dynamic data link to dynamic advertising data stored in an advertiser data source, the dynamic advertising data including current inventory data; wherein the advertising campaign management server is configured to store the static advertising data and the dynamic data link in an associated advertisement data store, independent of the advertiser data source, for later retrieval by an advertising delivery server during an advertising delivery phase in which the static advertising data and the dynamic data link are sent by the advertising delivery server to a user client, and the dynamic advertising data is retrieved by the user client directly from the advertiser data source, independent of the advertisement data store, via the dynamic data link to enable the user client to render and display the dynamic advertising data including the current inventory data.