Patent ID: 8077687

Claim:
A broadcast/multicast service method based on user location information, the method comprising: transmitting, by a broadcast/multicast server which has received certain contents from a contents provider, a service guide including service-available area information to one or more terminals, wherein the service-available area information allows for location based targeting of services based on target areas in which the broadcast/multicast service is available; receiving, by the broadcast/multicast server, a broadcast/multicast request message with respect to one or more contents selected by a user of a specific terminal from the service guide; receiving current location information of the specific terminal from the specific terminal, the current location information of the specific terminal indicating an exact current location of the specific terminal to allow the location based targeting of services based on the target areas; and transmitting, to the specific terminal, contents corresponding to the exact current location of the specific terminal among the contents selected by the user according to location based targeting of services performed by the broadcast/multicast server, wherein the transmitting of the service guide, the receiving of the broadcast/multicast request message, the receiving of the current location information, and the transmitting of the contents are performed by cooperation between the broadcast/multicast server that utilizes location information in Mobile Location Protocol (MLP) format and the specific terminal that supports use of location information in the MLP format.