Patent ID: 8234569

Claim:
A computer readable storage medium, comprising executable instructions to: present a user interface to specify a publication object, wherein the user interface includes prompts to receive input, wherein the user interface includes: a first screen with a first box to receive a user defined publication object title and a second box to receive a user defined publication object description; a second screen to specify report templates; a third screen to specify a plurality of recipients to receive customized reports derived from the report templates, wherein the third screen lists potential recipients and receives user input that selects the plurality of recipients from the potential recipients; a fourth screen to specify a delivery rule for each customized report, wherein the delivery rule is selected from a list of delivery rules; form a publication object based upon the input, wherein the publication object includes a plurality of report names corresponding to a plurality of reports, wherein each report of the plurality of reports includes at least one report parameter and recipient mapping information; process the publication object to form the customized reports, wherein the executable instructions to process include executable instructions to process each report of the plurality of reports by retrieving data from a data source and formatting the data in accordance with a report schema; and deliver the customized reports to the plurality of recipients.