Patent ID: 7831243

Claim:
A method for personalized content delivery, comprising: receiving personal preferences that are transmitted from a plurality of users' mobile cellular phones, the personal preferences being stored in the plurality of users' mobile cellular phones and relating to content that each user prefers to receive in accordance with any security rules established by the user and applied to the user's personal preferences; delivering from a content delivery device a specific content to the plurality of users corresponding to the personal preferences of a majority of the users in a predetermined area; polling, after a predetermined time period after delivery from the content delivery device of the specific content to the users, to determine any changes in the user personal preferences of the majority of the users in the predetermined area; and delivering from the single content delivery device a new specific content to the users in response to detecting a change in the user personal preferences of the majority of users in the predetermined area and after delivery from the content delivery device of the previously presented specific content to the users.