Patent ID: 8364523

Claim:
A computer-implemented method, using a processor of a server, for recommending an advertisement keyword, the method comprising: receiving an advertisement keyword from an advertiser; providing, by the processor, a keyword recommendation standard comprising one or more conditions for advertising an extended advertisement keyword in response to detection of the advertisement keyword; allowing the advertiser to select the one or more conditions of the keyword recommendation standard by using a user interface, a value of the respective conditions of the keyword recommendation standard being adjustably controlled in response to receipt of increasing or decreasing the value of the selected conditions by using the user interface; ordering, by the processor, related keywords associated with the advertisement keyword according to the selection of the keyword recommendation standard; and providing the extended advertisement keyword according to the value of the selected conditions from among the related keywords, wherein the advertiser is allowed to control the user interface to increase or decrease the value of the respective conditions, and the one or more conditions comprises at least one of a Pay Per Click (PPC), a number of times a keyword is queried, a Click Through Rate (CTR), and a monthly sales estimate with respect to a number of advertisement exposures.