Patent ID: 8819141

Claim:
A method of restricting content delivery from a content provider to a subscriber wireless device; comprising: storing opt-out status information for content associated with said content provider and said subscriber wireless device in an opt-out database, the opt-out status information comprising one or more of: blocking all messages except those in opt-in content categories and blocking messages in opt-out content categories; querying said opt-out database for said opt-out status information along with opt-out status information for a plurality of other subscriber wireless devices in a batch query; determining if a) said subscriber wireless device has opted out all content; b) said subscriber wireless device has opted out of content from said content provider; and c) said subscriber wireless device has opted to receive messages for an application from said content provider; determining a type of message for content delivery from said content provider to said subscriber wireless device, wherein the type of message is one of a plurality of formats of mobile messaging available on the subscriber wireless device; and restricting the content delivery from said content provider to said subscriber wireless device based on said opt-out status information and the type of message, by not delivering a message when the message falls within the opt-out content category, or by delivering a message when the message falls within the opt-in content category.