Patent ID: 7243099

Claim:
A computer-implemented method for generating and displaying insights, the method comprising: registering one or more searchable items in a database with one or more item classes, wherein each item class is associated with at least one insight pertaining to items registered to that item class, wherein the insight includes at least one from a set of: customized reports, views, and analyses; receiving a user-specified search term and a user-specified item class, wherein the item class is associated with one or more searchable items in the database, the searchable items having names that potentially match the search term; listing one or more items of the specified item class within the database having names that potentially match the search term; in response to receiving the item class, automatically revealing one or more insights associated with the specified item class; compiling statistics concerning which of the one or more insights were historically selected for the specified item class; guiding a user's insight selection by showing an indication of popularity for at least one displayed insight based on prior selections of insights associated with the specified item class; obtaining a user selection of a listed item and one or more of the revealed insights; materializing the one or more selected insights using the selected item by generating at least one of a parameterized view, a parameterized report, and a parameterized analysis using the selected item as a parameter; and displaying the one or more materialized insight associated with the specified item class.