Patent ID: 8669927

Claim:
A liquid crystal display device comprising: a liquid crystal panel including a plurality of pixels arranged in a matrix; a driving mode selector generating a driving mode selection signal, the driving mode selection signal including any one of a normal driving mode and a black data driving mode selected by a user; a control signal generator generating a driving control signal corresponding to the driving mode selection signal from the driving mode selector and a gate control signal and a data control signal for controlling the liquid crystal panel; a normal driving gamma creator establishing normal driving digital gamma values; a black data driving gamma creator establishing black data driving digital gamma values; a digital-to-analog converter selecting one of the normal driving digital gamma values and the black data driving digital gamma values according to the driving mode selection signal from the driving mode selector, and converting the selected digital gamma values into one of normal driving analog gamma values and black data driving analog gamma values; a gate driver supplying the liquid crystal panel with a gate signal in response to the gate control signal from the control signal generator; a data driver converting digital RGB data into one of normal driving analog RGB voltages and black data driving analog RGB voltages reflecting the converted analog gamma values from the digital-to-analog converter according to the driving control signal from the control signal generator, and supplying the liquid crystal panel with the converted analog RGB voltages according to the data control signal from the control signal generator; and a black data generator generating an analog black data voltage and supplying the data driver with the analog black data voltage, wherein the liquid crystal panel has a normally black mode in which the black data driving digital gamma values are higher than the normal driving digital gamma values and the analog black data voltage has the same level as a level of a common voltage applied to a common electrode of the liquid crystal panel, wherein where the driving control signal represents the black data driving mode, the black data driving analog RGB data voltages reflecting the analog black data driving gamma values are applied to the liquid crystal panel during a display interval of one frame period, and the analog black data voltage is applied to the liquid crystal panel during a non-display interval of one frame.