Patent ID: 7603106

Claim:
A method of determining capability to output material to a user via an associated mobile device, the method comprising: initiating, within a network element, transmission of a plurality of mobile device messaging queries to the mobile device, the messaging queries requesting a messaging response from the mobile device user using the associated mobile device, wherein the plurality of messaging queries is ordered so that an earlier transmitted messaging query is of a different messaging format and/or has content different than the messaging format and/or content of a later transmitted messaging query; receiving at least one messaging response to the at least messaging query from a the mobile device user, said at least one messaging response being transmitted from the user's associated mobile device; for messaging responses received from the mobile device user via the associated mobile device, analyzing each said messaging response to determine user profile information for the mobile device user and the associated mobile device, said messaging responses including data generated based on information input to the mobile device by the mobile device user in response to the messaging queries; identifying material for distribution to the mobile device user via the associated mobile device based at least in part on the user profile information; wherein, if no messaging query response is received the method further comprises transmitting at least one additional messaging query to the at least one mobile device in a messaging format that is less advanced than previously transmitted messaging queries; and determining whether the mobile device user has responded to any messaging query prior to distributing material to the mobile device user; and wherein analysis of messaging responses for a plurality of mobile device users is performed to generate data providing an indication of which message formats are most effective for eliciting messaging responses.