Patent ID: 8079045

Claim:
A method for displaying a targeted advertisement to a viewer of a display of an audiovisual system in conjunction with displaying a broadcast stream on the display, the method comprising: a. selecting a broadcast stream; b. displaying the selected broadcast stream on the display; c. receiving a first signal from a viewer control interface indicating a viewer command to the audiovisual system, wherein the audiovisual system is responsive to the viewer command by initiating a corresponding action selected from the group consisting of: fast-forwarding the displayed selected broadcast stream, pausing the displayed selected broadcast stream, and replaying the displayed selected broadcast stream; d. defining a viewer profile of the viewer of the display based on a content of the displayed selected broadcast stream, the viewer command indicating a reaction by the viewer to the content of the displayed selected broadcast stream, and a timestamp; e. selecting a first advertisement for display during a selected advertisement time from a plurality of stored advertisements based on the viewer profile of the viewer of the display; and f. displaying the first advertisement on the display during the selected advertisement time; wherein, in response to receiving an additional signal from a viewer control interface indicating a viewer command to the audiovisual system to avoid a currently displayed advertisement during the selected advertisement time, repeating steps (e) and (f) with other selected advertisements from the plurality of stored advertisements until at least one of the plurality of stored advertisements has been displayed on the display during the selected advertisement time without receiving an additional signal from the viewer control interface indicating the viewer command to the audiovisual system to avoid the currently displayed advertisement.