Patent ID: 8688516

Claim:
A method, comprising: generating a geographic-based consumption index for a product in a first cell of a plurality of geographic cells of a larger geographic area based on dividing a first per-person local average sales volume of the product corresponding to the first cell by a second per-person average sales volume of the product corresponding to the larger geographic area; generating a demographic-based consumption index for the product based on a sales volume of the product for a demographic group in the first cell; generating a consumer affinity model via a hardware processor based on panel member information and non-panelist information, the panel member information indicative of panelist off-line purchases, panelist on-line activity, panelist geographic locations, and demographics of the panel members, the non-panelist information associated with the geographic-based consumption index and the demographic-based consumption index and generated independent of monitoring activities of the panel members; and using the consumer affinity model to select an advertisement to present on a computer of a person based on an online web interest, a geographic location, and a demographic of the person and further based on the geographic-based consumption index and the demographic-based consumption index.