Patent ID: 8639540

Claim:
A method for directing individualized advertising to specific consumers using a communications network, the method having a central organizing entity using at least one computer processor, subscribing advertisers, subscribing consumers, and a communications service provider, the method comprising the steps of: (a) receiving from the subscribing advertisers, advertising information to be transmitted to specific subscribing consumers, and storing said advertising infounation in the at least one computer processor; (b) receiving from the subscribing advertisers, information describing an intended set of recipient consumers, and storing said intended recipient consumers infonnation in the at least one computer processor; (c) collecting from the subscribing advertisers, a fee for transmitting the advertising information to the specific subscribing consumers; (d) receiving from each of the subscribing consumers over a wireless communications network, first information describing each subscribing consumers' wireless communications identification information, and storing said first information in the at least one computer processor; (e) receiving from each of the subscribing consumers over a communications network, second information describing each subscribing consumers' preferences for receiving advertising information, including an agreement from each of the subscribing consumers to receive said preferred advertising information, and storing said second information, including said agreement from each of the subscribing consumers, in the at least one computer processor; (f) determining from analysis by the at least one computer processor specific subscribing advertisers' advertising information to be transmitted, over a wireless communications network, to a subset of the subscribing consumers who have agreed to receive the specific subscribing advertisers' advertising information; (g) transmitting over a wireless communications network the specific subscribing advertisers' advertising information to the subset of subscribing consumers who have agreed to receive the specific subscribing advertisers' advertising information; and (h) distributing to the subset of subscribing consumers who have agreed to receive and received the specific subscribing advertisers' information, a fee for each specific advertising information transmitted to the subset of subscribing consumers.