Patent ID: 7792702

Claim:
A method for providing offers in real time of an item constituting a good or a service in the form of offers for purchase of the item to prospective customers as users of the system, utilizing an electronic communications device, comprising the steps of: establishing a communication via the electronic communications device between the user and the system for purpose of a user initiated primary transaction for purchase of a specific good or service, wherein the system includes a search engine website, obtaining primary transaction data with respect to the primary transaction via the search engine website, including the identity of the prospective customer and of the good or service for purchase in the primary transaction, providing information to an upsell system in a generic manner regarding the user so as to preserve specific confidential information of the user, wherein at least some of the information provided has been obtained without the user's knowledge, generating an upsell offer by the upsell system as a result of the user initiated primary transaction by: utilizing a coded designator originated by a third party, wherein the coded designator is indicative of processed data from the user, including, financial institutions and transactions processors, and the obtained primary transaction data, and\ offering the item to the prospective customer and receiving an acceptance of the offer from at least one user in real time during the course of the user initiated communication.