Patent ID: 8838809

Claim:
A method, comprising: accessing, by a redirecting device, user upstream traffic from a destination site requested by at least one user; identifying the user by using data available from the user and a provider infrastructure to provide a fixed identifier based on the accessed user upstream traffic; providing, by the redirecting device, the fixed identifier to a consolidating and management device; sending, by the consolidating and management device to the redirecting device, new policy information with a unique identifier for the new policy information; examining, by the redirecting device, the accessed user upstream traffic to determine if a redirection will be sent, wherein the examining occurs without modifying the accessed user upstream traffic; creating, by the redirecting device, an entry in a table stored in the redirecting device, the entry indicating an Internet Protocol (IP) address of packet data obtained from the user upstream traffic, the entry having a predefined time expiration period during which the redirecting device will not query the consolidating and management device; and redirecting a message to the user for display on a message vehicle occurring directly from the redirecting device to the user without involvement from the destination site.