Patent ID: 8416247

Claim:
In a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets, a computer-implemented method for increasing a number of advertising impressions, comprising: a) displaying a scene of a portion of the simulated environment from a camera point of view (camera POV) on a video display; b) changing the scene as the camera POV changes in response to movement of the camera POV along a camera path during the user's interaction with the simulated environment; and c) adding movement to the camera path that directs the camera POV toward one or more advertising targets encountered along the camera path, wherein the movement added to the camera path is configured to place the advertising targets within the scene displayed on the video display, wherein adding movement to the camera path includes reducing a rate of movement of the camera POV for a sufficient period of time that an advertising target stays visible in the scene displayed on the video display for a period of time long enough to generate an impression.