Patent ID: 8120566

Claim:
A display apparatus comprising: a display panel comprising: gate lines disposed along a first direction; data lines disposed along a second direction substantially perpendicular to the first direction; and unit pixels, disposed in rows along the first direction and columns along the second direction, and electrically connected to the gate lines and data lines, each unit pixel including a first sub-pixel and a second sub-pixel; a timing controller comprising: a receiver which receives a plurality of image data, each image data of the plurality of image data corresponding to one of the unit pixels, and which transmits the image data in a first order; a first line memory which receives the image data in the first order from the receiver and stores the image data in the first order; a serialization part which reads the image data in the first order from the first line memory and serially transmits the image data in a second order different from the first order; a first compensation part which receives the image data in the second order and generates first compensation data of the image data, the first compensation data corresponding to a first gamma curve; and a second compensation part which receives the image data in the second order and generates second compensation data of the image data, the second compensation data corresponding to a second gamma curve; and a data driver which receives the first compensation data and the second compensation data from the timing controller and converts the first compensation data and the second compensation data to a first grayscale data and a second gray scale data, respectively, wherein the first grayscale data and the second gray scale data are transmitted to the unit pixels by the data lines.