Patent ID: 7792695

Claim:
A method for displaying benefit values of a plurality of products in a computer system provided with a CPU, a memory, an input device, and a display unit, the method comprising the steps of: receiving a selection of a specific product among the plurality of products from the input device and storing it in the memory; generating, by the CPU, a benefit model in which a benefit value of the specific product stored in the memory becomes a maximum value and storing it in the memory; calculating, by the CPU, benefit values of the plurality of products, by using the benefit model stored in the memory, and storing the benefit models in the memory; and displaying the benefit values of the product stored in the memory on the display unit; further comprising the step of storing attribute values of the product, wherein the step of generating includes generating the benefit model so that the benefit value of the specific product becomes the maximum, based on the attribute values of the product, and wherein the step of generating includes weighting values for the attributes of the product when generating the benefit model.