Patent ID: 7103904

Claim:
A method for creating custom advertisements in a timely manner for display with television broadcast programming, wherein the custom advertisements include custom advertisement information that can be transmitted over a data service channel having a restricted low bandwidth, but wherein the entire custom advertisement cannot be transmitted over the low bandwidth data service channel in a timely manner, the method comprising: a. storing, in a receiver, an advertisement template that is identified by a first resource identifier and that includes formatting information corresponding to a custom advertisement that is intended for display during a program that is transmitted over a broadcast signal; b. monitoring a low bandwidth data service channel of the broadcast signal for an advertisement summary that is addressed to the advertisement template, wherein the advertisement summary includes a second resource identifier and custom advertisement information; and c. creating the custom advertisement by combining formatting information from the advertisement template and the custom advertisement information upon determining the second resource identifier matches the first resource identifier of the information resource, and such that the custom advertisement embodies a combination of both the advertisement template and the advertising summary, the custom advertisement being too large to be transmitted over the low bandwidth channel in a timely manner during presentation of the program.