Patent ID: 8223955

Claim:
A method for delivering and tracking information for telephone networks, comprising the steps of: a user of a telephone handset (“handset”) entering a search query; executing a multi-modal search using said search query for one or more vendors selected from among a group of vendors consisting of: click to call vendors, pay per call vendors, and a combination of click to call vendors and pay per call vendors, wherein said search query is executed by performing: a general listing category search for the search query entered by the user against a local directory of vendors; and a specific advertisement category search comprising accessing multiple vendors who have specific advertisements in specific categories related to said search query; combining search results from said general listing search results and specific advertisement search results for display on a single handset screen; sending said combined results to said user for display to said user on said handset; wherein said user can browse between said general listing search results and specific advertisement search results on said handset; and making a voice communications call from said handset directly to a vendor selected from among said multiple vendors and said local directory over a network selected from among a PSTN network and a digital telephone network when the user selects a particular listing from among said vendors listed in said local directory and said specific advertisements; and tracking whether said voice communications call is connected uniquely to a telephone number associated with a particular advertiser, tracking metrics and reporting metrics of said voice communications call when it is connected uniquely to the telephone number associated with the particular advertiser; and reporting to said advertiser that said voice communications call was connected said telephone number.