Patent ID: 8200583

Claim:
A system for leasing a domain name to a third party, the system comprising: one or more computing devices programmed to: identify a domain name available for lease; obtain an offer from a first party to lease the domain name; accept the offer from the first party to lease the domain name for a period of time; assign a percentage of total requests corresponding to the domain name to the first party for the period of time, the percentage being less than 100%; cause, for the period of time, requests corresponding to the domain name to be interchangeably redirected to a network resource identified by the first party and to one or more additional network resources, wherein each of the one or more additional network resources is associated with an additional party to which the domain name has been leased, and wherein the requests are interchangeably redirected to the network resource identified by the first party in accordance with the percentage of total requests assigned to the first party; and generate a valuation of the domain name.