Patent ID: 8395580

Claim:
A method for driving an electrophoresis display device equipped with a pixel electrode that is provided for a pixel, a common electrode provided to oppose the pixel electrode, and an electrophoresis element containing electrophoresis particles, the electrophoresis element being sandwiched by the pixel electrode and the common electrode, the method for driving an electrophoresis display device comprising: driving the electrophoresis element and updating a display by a common voltage swing drive method in which a rectangular wave in which a first potential and a second potential are repeated is applied to the common electrode for not less than one cycle during a display update time in which the first potential or the second potential for moving the electrophoresis particles is applied to the pixel electrode, wherein: the rectangular wave has a first frequency during a first portion of a display update time period such that the first potential and the second potential are alternately applied to the common electrode a plurality of times according to the first frequency during the first portion of the display update time period, the first frequency of the rectangular wave being not less than 20 Hz; the rectangular wave has a second frequency during a second portion of the display update time period such that the first potential and the second potential are alternately applied to the common electrode a plurality of times according to the second frequency during the second portion of the display update time period, the second portion of the display update time period being later than the first portion of the display update time period.