Patent ID: 7778837

Claim:
A computer implemented system comprising the following computer executable components: multiprocessors; a classification encoder component that summarizes a query log into a classification based on demographics, wherein the classification is in the form of a tree structure to summarize the query log, wherein the classification encoder component leverages information stored in the query log by selectively mining a plurality of queries from the query log and summarizing the plurality of queries in the tree structure; a local language models encoder component that expands the classification to form localized language models, to facilitate a search for local interests; and an artificial intelligence component that facilitates smoothing of the classification, wherein the artificial intelligence component comprises a support vector machine (SVM) configured via a learning phase within a classifier constructor and a feature selection module, wherein the classifier constructor is used to learn and perform a determination according to a predetermined criteria to update a previously inferred schema, modify the criteria on a referring algorithm based at least in part upon the kind of data being processed and select the time of day to implement the modifying of the criteria.