Patent ID: 7848951

Claim:
A method for providing individuals with a plurality of electronic books containing targeted advertising comprising: a. receiving on a computer the contents of two or more books; b. receiving one or more subscriber target criteria for one or more advertisements; c. receiving, or creating one or more advertisements that are associated with the one or more subscriber target criteria; d. receiving on a computer information from a first subscriber interested in receiving one or more electronic books; e. receiving on a computer a first request from the first subscriber for a first electronic book; f. determining if the information from the first subscriber requesting the electronic book satisfies the one or more subscriber target criteria for the one or more advertisements; g. selecting a first set of advertisements for the first electronic book by choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the first subscriber requesting the first electronic book; h. inserting the selected first set of advertisements for the first electronic book into the first electronic book; i. providing the first electronic book to the first subscriber making a first request for a first electronic book for free; j. selecting the first set of advertisements for the first electronic book further requiring choosing at least one of the one or more advertisements having one or more associated subscriber target criteria that are satisfied by the information from the first subscriber requesting the first electronic book; and k. selecting a first set of advertisements for the first electronic book and inserting the selected first set of advertisements for the first electronic book into the first electronic book are performed in such a way that the first electronic book provided does not contain the same advertising in the same location of the electronic book as any other electronic book previously provided to a subscriber thereby identifying a unique first electronic book.