Patent ID: 8789703

Claim:
A display system for containing and displaying product comprising: (1) side panels, each side panel comprising a zone of weakness that extends at least partially across the side panel, the zone of weakness enabling separation of the side panel into an upper side panel and a lower side panel; (2) a tray portion comprising a front panel and a bottom panel; (3) a hood portion comprising a front panel and a top panel; (4) a reinforcement panel attached to the front panel of the hood portion, wherein a perforation line facilitates separation of the reinforcement panel from the lower side panel of one of the side panels; (5) three first flaps that together with the front panel of the tray portion form a floor panel; and (6) a plurality of second flaps that together form the top panel; wherein, the display system is convertible from a shipping configuration to a display configuration and wherein when the display system is in the shipping configuration, the tray portion and the hood portion are joined along the zone of weakness, and wherein, when the display system is in the display configuration, the hood portion is separated completely from the tray portion; wherein the display system is configured to be loaded with product at a first orientation and is configured to be rotated to a second orientation for conversion from the shipping configuration to the display configuration, the first orientation being oriented 90° from the second orientation; and wherein the display system is made from a single piece of paperboard.