Patent ID: 8527338

Claim:
A system for displaying an advertisement on a vehicle comprising: a vehicle; a wireless receiver; a processor in communication with the receiver; an electronic paper screen in communication with the processor, wherein the electronic paper screen is located on the vehicle; and a processor readable storage medium in communication with the processor, wherein the processor readable storage medium contains one or more programming instructions for performing a method of displaying an advertisement on the vehicle, the method comprising: detecting, at a vehicle, a first wireless transmission from a first transmitter associated with a first advertiser, wherein the first wireless transmission is detected when the vehicle travels within range of the first transmitter, receiving, via the wireless receiver, advertisement information from the first transmitter, wherein the advertisement information pertains to a product or service offered by the first advertiser and comprises a first advertisement bid, detecting, at a vehicle, a second wireless transmission from a second transmitter associated with a second advertiser, wherein the second wireless transmission is detected when the vehicle travels within range of the second transmitter, receiving, via the wireless receiver, advertisement information from the second transmitter, wherein the advertisement information pertains to a product or service offered by the second advertiser and comprises a second advertisement bid, activating the electronic paper screen, via the processor, by supplying power to the electronic paper screen, allocating a first portion of the electronic paper screen to the first wireless transmission and a second portion of the electronic paper screen to the second wireless transmission, wherein a size of the first portion and the second portion is based on a comparison of the first advertisement bid and the second advertisement bid; displaying an advertisement associated with the first electronic transmission on the first portion of the electronic paper screen, displaying an advertisement associated with the second electronic transmission on the second portion of the electronic paper screen, and removing the power from the electronic paper screen, wherein the advertisements remain on the electronic paper screen after the power is removed.