Patent ID: 8103743

Claim:
A method of enabling client-side initiated delivery of dynamic ads to a host page, the method comprising: running a dynamic ad delivery application by a client system; generating a single request for ad updates to a plurality of items of existing ads rendered on the host page during page load on the client system, wherein the ad updates in the single request have no conflicting ads; downloading the ad updates to the client system; parsing the ad updates by the dynamic ad delivery application, wherein the ad updates to the plurality of items of existing ads includes a first update to a first item of the plurality of items belonging to a first container type and a second update to a second item of the plurality of items belonging to a second container type, and wherein the parsing includes distinguishing between the first update and the second update having the first container type and the second container type, respectively; and rendering the ad updates on the host page having, a primary content as a central theme, resulting in the client-side initiated delivery of the dynamic ad to the host page for advertisement in conjunction with providing the central theme.