Patent ID: 8437747

Claim:
A system for providing an Automatic Response System (ARS) service, the system comprising: an ARS system for providing a voice announcement of an ARS service asking about a desired ARS service type when receiving a request for the ARS service from a terminal, and transmitting, to the terminal, an application execution Short Message Service (SMS) message for executing a relevant application (i.e. a Visual ARS (VARS) application) built-in to the terminal when receiving a request for a VARS service from the terminal; a VARS system for providing the ARS system with terminal information of the terminal, and providing the terminal with screen images of both an ARS menu and a detailed content for each item of the ARS menu in response to the request for the VARS service by the terminal; and the terminal for executing the VARS application built-in to the terminal, controlling a call in progress by using a call control command included in the application execution SMS message, connecting to the VARS system by using content location information included in the application execution SMS message, and receiving and displaying the screen images of both the ARS menu and the detailed content for each item of the ARS menu within a relevant content, when receiving the application execution SMS message from the ARS system, wherein the VARS system receives and delivers information on the type of the communication scheme supported by the terminal and information on whether the VARS application is downloaded to the terminal, provided by a Home Location Register (HLR) of a mobile communication network.