Patent ID: 8103652

Claim:
One or more computer readable storage media having computer-executable instructions embodied thereon for performing a method for indexing and presenting explicitly-specified site-link data in association with a web page, the method comprising: examining, with a webmaster tool, site visit logs for a web page; automatically generating, by the webmaster tool, explicitly-specified site-link data including at least one Uniform Resource Locator, one or more presentation conditions, and a context-aware title that is associated with and describes the at least one Uniform Resource Locator; identifying a web page having explicitly-specified site-link data associated therewith; and storing each at least one Uniform Resource Locator in association with an identifier for the web page in an index; receiving a search query; determining the at least one associated web page satisfies the search query; presenting at least a portion of the explicitly-specified site-link data and an identifier for the at least one associated web page, wherein the explicitly-specified site-link data is selectable to initiate navigation to a web page associated with the Uniform Resource Locator; wherein the web page includes the explicitly-specified site-link data specified at a site level, and wherein identifying the web page having the explicitly-specified site-link data associated therewith comprises identifying the explicitly-specified site-link data in at least one of a sitemap or a robots.txt file associated with the web page; and determining a rank for the associated web page based on the explicitly-specified site-link data.