Patent ID: 8224716

Claim:
A computer readable memory storing instructions configured to direct a computing device to perform: receiving, from a mobile device associated with a shopper, a request for opinions regarding an image of the shopper's appearance, the request including a period of time during which to collect responses from one or more peers; determining the image of the shopper's appearance, the image showing how the shopper's appearance is changed by a product or changed after a service has been performed, based on information transmitted by the mobile device; selecting the one or more peers from whom to obtain the opinions, each peer in the one or more peers being selected based on a characteristic associated with the shopper; outputting to each of the of one or more peers the request for opinions and the image of the shopper's appearance; receiving responses to the request from one or more participants, each response comprising an opinion of the respective participant, the one or more participants comprising at least a subset of the one or more peers; determining that the period of time during which to collect responses has ended; processing the received responses into categories; and outputting, to the mobile device, an indication of the opinions of the one or more participants regarding the shopper's appearance, the indication comprising the categories, and the opinions being determined based on the received responses.