Patent ID: 8434103

Claim:
A method for performing a substitution for a broadcast content, the method comprising: receiving broadcast content and one or more user-selectable triggers associated with the broadcast content, the one or more user-selectable triggers comprising addresses to respective interactive sites corresponding to the broadcast content; marking, during a presentation of the broadcast content, at least one of the one or more user-selectable triggers in the broadcast content in response to a user command, wherein marking comprises, without first displaying information from a selected interactive site associated with the at least one marked trigger, storing address information for the selected interactive site associated with the at least one marked trigger; detecting a break in the broadcast content, wherein the break comprises one or more of a commercial segment, a broadcast stoppage, or non-activity in a broadcast event; and automatically displaying without user intervention, the information from the same selected interactive site associated with the at least one trigger that was marked during the presentation of the broadcast content in response to the break in the broadcast content.