Patent ID: 8744057

Claim:
A non-transitory computer-readable storage medium comprising instructions which when executed by a processor cause the processor to perform operations comprising: receiving from a messaging device of an end user a list of a first group of parties selected by the end user from a second group of parties, for restricted sharing by the first group of parties of a measure of satisfaction from the end user associated with a product or service of a vendor; receiving from the messaging device of the end user a vendor identifier for the vendor and the measure of satisfaction, wherein the processor operates in a communication system managing a directory service supplied to subscribers of the communication system and the end user is a subscriber of the communication system, wherein the measure of satisfaction is communicated to the directory service by way of a user interface of the messaging device and in accordance with a telephony protocol; storing the measure of satisfaction in a directory of the directory service according to the vendor identifier for presentation to equipment of the first group of parties, wherein the subscribers of the communication system comprise the second group of parties, wherein the list of the first group of parties is communicated to the directory service by the messaging device via email, text message, wireline, or a voice response system; wherein the measure of satisfaction comprises a rating selected by the end user and a narrative opinion of the end user, wherein the narrative opinion comprises a voice recording, wherein the narrative opinion is subject to the restricted sharing, wherein an aggregate rating based on ratings selected by a plurality of end users is accessible by the second group of parties; and providing the measure of satisfaction to a shopping comparison website for presentation subject to the restricted sharing.