Patent ID: 8079058

Claim:
A method comprising: providing a new video viewer application associated with a particular television content provider for distribution to a user, wherein the particular television content provider is associated with a particular broadcast channel; sending scheduling information that identifies an encoding format of a data broadcast created by the particular television content provider to a receiver, the scheduling information capable of processing by the receiver to select the new video viewer application, the new video viewer application to present the data broadcast created by the particular television content provider as viewable video content which includes additional features incorporated by the particular television content provider; processing the scheduling information in the receiver to select one video viewer application stored on the receiver from a plurality of video viewer applications comprising at least: a first video viewer application associated with a particular television content provider, the first video viewer application to present data from the particular television content provider as viewable video content which includes additional features incorporated by the particular television content provider, a second video viewer application functioning as a default video viewer application, the default video viewer application to present the data from the particular television content provider as viewable video content without the additional feature, and the new video viewer application; and sending the data broadcast created by the particular television content provider in the encoding format to the receiver over the particular broadcast channel.