Patent ID: 8712382

Claim:
A computer implemented method comprising: initially providing, by a processor, subsidized connection services to a subscriber, the connection services being a connection service type selected from a group consisting of talk time, messages, data connection usage of certain amount of data, free content services, television content, videos, music, applications, games, wireless application protocols pages, internet pages, ring tones, and wall papers; sending, by the processor, at least a first advertising message and a second advertising message to the subscriber during a monitoring period in which the subscriber is making use of the subsidized connection services, wherein the first advertising message is in a first messaging format and the second advertising message is in a second messaging format, different than the first messaging format; analyzing, by the processor, during the monitoring period, reception behavior of the subscriber with respect to the first advertising message and the second advertising message to result in an analysis, wherein reception behavior is based on the subscriber performing predetermined actions in relation to the first advertising message and the second advertising message; determining, by the processor, based on the analysis, that the subscriber adequately performed predetermined actions in relation to the first advertising message; and granting, by the processor, additional subsidized connection services based on the analysis, wherein the connection service type of the additional subsidized connection services is selected based on the first messaging format.