Patent ID: 7990346

Claim:
A display method that is performed by a display panel having a display area where a plurality of pixels are arranged in a matrix so as to correspond to intersections of a plurality of scanning lines extending in a row direction and a plurality of data lines extending in a column direction, the method comprising: driving light emitting elements of the pixels on the basis of image data; switching a plurality of different images to display the different images on the display area in succession such that portions of the different images overlap each other; and putting a black display portion in a portion of a next image of the different images after the switching where the next image overlaps a previous image of the different images displayed before the switching, wherein the previous image includes a first image portion and a second image portion having higher brightness than that of the first image portion, the black display portion is put in the next image such that the black display portion covers and includes a portion of the display area located on one side of an outline of the second image portion to another portion of the display area located on the other side of the outline of the second image portion, the black display portion is not included in at least a portion of the image within the outline of the second image portion, and the black display portion is put in the next image such that the black display portion includes consecutive pixels arranged in the column direction.