Patent ID: 8175903

Claim:
A system for optimizing composition of a pool from which members are selected to serve on market research panels, the system comprising: one or more computers having computer-readable storage media to which a database is stored, said database comprising a plurality of member profiles and survey data associated with the members; a datamart for periodically scanning the database to discover events and subsequently logging details of each of the discovered events in an event log, wherein the events relate to member activity in connection with survey participation and wherein details of each of the discovered events comprise an identity of the member associated with the event; an offense module for periodically evaluating the event log to determine whether one of the discovered events comprises an offense committed by one of the members and logging the offense in an offense log, wherein the offense is an event that has been deemed to have a negative impact on overall panel quality either alone or in combination with another offense; an audit module for performing an audit of the one of the members and logging results of the audit in an audit log, wherein the audit determines a fitness of the audited member to continue to serve on market research panels; and wherein said members receive rewards for their participation in surveys, and wherein said audit results contains information pertaining to whether the offense is indicative of the audited member behaving in a manner that has a negative impact on overall panel quality in an effort to receive rewards.