Patent ID: 8078473

Claim:
Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being adapted to provide targeted advertising content, when said instructions are executed, through: access of digitized conversational speech associated with at least first and second different conversations, and evaluation of the speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify words in the digitized speech; use of the identified words in order to determine at least first and second different contexts of the digitized conversational speech, the first and second contexts being associated with the first and second conversations, respectively; retrieval of first stored advertising content based at least in part on said first context; retrieval of second stored advertising content based at least in part on said second context; and generation of signals to cause presentation of at least a portion of said first and second stored advertising content via at least one output device.