Patent ID: 8484082

Claim:
A system for identifying when voluntary feedback from an advertiser device includes a fraud indicative anomaly, comprising: memory having stored thereon instructions; and at least one processor in communication with the memory, wherein said at least one processor, upon execution of the instructions, is configured to: receive a bid from an advertiser device, wherein the bid is for an agreed amount to be paid for placement of an advertisement associated with content generated by a publisher for a pre-determined period of time; publish the advertisement and associated publisher content for the pre-determined period of time in response to the bid amount paid by said advertiser device; detect a selection of the advertisement by at least one access device; initiate a session between the at least one access device and the advertiser device in response to the selection, the advertiser device being associated with the advertisement; generate and assign a unique session identifier associated with said session; receive voluntary feedback from the advertiser device, wherein said voluntary feedback is indicative of whether a predefined event occurred during said session; associate said voluntary feedback with said unique session identifier, wherein the unique session identifier is masked from the advertiser device until after the voluntary feedback is received by the at least one processor; allocate said bid amount to at least one affiliate of the publisher based on said voluntary feedback; compare said voluntary feedback received from the advertiser device with other feedback received from one or more other advertiser devices; and identify when said voluntary feedback includes a fraud indicative anomaly in comparison to said other feedback received from one or more other advertiser devices.