Patent ID: 8315914

Claim:
A system for processing a wireless order from a vendor over a network based on a broadcast publication containing a human-perceptible advertisement for advertising to consumers a product or service offered by the vendor, the broadcast publication associated with at least one radio frequency identification (RFID) tag of a television receiver, the at least one RFID tag being configured to transmit a wireless identification transmission signal representing information pertaining to the product or service offered by the vendor comprising: mobile ordering device of a human consumer who perceives the human-perceptible advertisement of the broadcast publication received by the television receiver, the mobile ordering device comprising a radio frequency identification reader to receive from the at least one RFID tag of the television receiver the wireless identification transmission signal corresponding to the broadcast publication and representing information pertaining to the product or service offered by the vendor, the mobile ordering device further configured to accept input from a consumer, generate an electronic order request with the received information from the wireless identification transmission signal and communicate the request to and receive a response from a vendor system across a network; the mobile ordering device in communication with the vendor system, the vendor system for receiving and processing the request of the mobile ordering device across the network, and responding to the request by sending information to the mobile ordering device via the network, the information associated with the wireless identification transmission signal.