Patent ID: 8094168

Claim:
One or more computer storage devices having computer-executable instructions embodied thereon for performing a method that adds a secondary content to an underutilized space on a display device, the method comprising: receiving one or more content characteristics for a primary content; determining that presentation of the primary content on the display device results in the underutilized space on the display device by comparing one or more display characteristics of the display device with the one or more content characteristics, wherein the underutilized space is an area on the display device not occupied by the primary content; sending a request for the secondary content to a media source, wherein the request includes information about a subject matter of the primary content, dimensions of the underutilized space, and a screen location of the underutilized space; receiving the secondary content for presentation within the underutilized space; and transmitting the secondary content to the display device, such that the secondary content is displayed on the display device within the underutilized space and concurrently with the primary content.