Patent ID: 8819214

Claim:
A click value system comprising: one or more processors; memory coupled to the one or more processors; a click value determination unit, stored in the memory and executable on the one or more processors to compute a corresponding click value for each of a plurality of visitors to a website, each click value is a non-monetary value that indicates a likelihood that a corresponding visitor is to purchase an item in a category of multiple categories, wherein a click value designated for a visitor in a first category of the multiple categories is affected by a purchase of an item in a second category of the multiple categories in which a subject matter of the item in the second category indicates an interest of the visitor in the first category; an advertisement selection unit to receive monetary bids from advertisers for displaying advertisements to one or more visitors having a designated click value in a particular category of the multiple categories, and to select an advertisement of the advertisements in the particular category for display to the one or more visitors having the designated click value based at least on an amount of each monetary bid; a feedback request unit to send a request for feedback to an advertiser who provided an advertisement that elicited a response by a particular visitor, the request for feedback requesting information on whether the response led to a purchase transaction that is recorded in a purchase transaction history of the particular visitor; and a transaction history database, stored in the memory, to store respective purchase transaction histories associated with the plurality of visitors for computing respective click values by the click value determination unit.