Patent ID: 8190495

Claim:
A computer-based online system having a memory, for managing a plurality of registries of baby care product selections, wherein each of the plurality of registries is uniquely associated with a respective one of a plurality of users, and wherein each baby care product selection corresponds to a baby care product selected at the online system or one of a plurality of retailers, the system comprising: (a) a database to electronically store data records corresponding to the plurality of registries; and (b) an application server communicatively coupled to the database, the application server including: (i) a baby care product selector to automatically process a request to add a baby care product selection to a specified one of the plurality of registries and update at least one data record in the database in accordance with the request, wherein the request is automatically generated by an application running on a smart device; and (ii) a purchase manager to process a purchase selection, wherein the purchase manager causes the computer-based online system to determine whether a baby care product selection for purchase is included in the specified one of the plurality of registries for purchase by a participant, and wherein only in response to determining that the baby care product selection is a product included in the specified one of the plurality of registries for purchase by the participant, the purchase manager processes the purchase selection.