Patent ID: 7356503

Claim:
An integrated credit application process, comprising the computer implemented steps of: performing a setup process, comprising the computer implemented steps of: a lending institution installing security certificates for access to one or more financial services components, which are resident on a single application service provider (ASP) platform and accessible through a standard application programming interface API, of a Company of which said lending institution is a client; said lending institution setting up one or more financial product entries for access by said Company's one or more financial services components; creating an interface according to API guidelines of said Company for said lending institution to access said Company's one or more financial services components; performing a decision process on behalf of said lending institution by said company, comprising the computer implemented steps of: said lending institution receiving a credit application and posting data from said credit application to said Company's one or more financial services components; said Company's one or more financial service components accessing a credit reporting agency, pulling a credit reporting agency report having credit bureau data, and manipulating credit bureau data in connection with said credit application; said Company's one or more financial service components generating a credit score in connection with said credit application and said credit bureau data; said Company's one or more financial services components automatically determining on behalf of said lending institution based on said credit application and based on said generated-credit score if credit is to be granted, refused, or if further review is necessary; and if credit is to be granted, said Company's one or more financial services components automatically selecting on behalf of said lending institution at least one credit product from said set up one or more financial product entries by said lending institution, said at least one credit product being a best fit to said credit application; wherein said Company's one or more financial services components are communicatively coupled to one or more credit bureau, one or more business bureaus, and said plurality of credit products to support said ASP platform.