Patent ID: 6982693

Claim:
A liquid crystal display device, comprising: pixels equipped with a liquid crystal cell and a switch element, which are arranged at positions where scan lines and data lines intersect; a data line drive circuit for supplying, from said data line and said switch element to said liquid crystal cell, a write signal corresponding with image data; a control circuit for inverting a polarity of said write signal after every plurality of scan lines; and a scan line drive circuit which supplies a drive signal to said scan lines and switches said switch elements ON and OFF, while maintaining a constant horizontal scanning period, so that, of the plurality of scan lines to which is supplied a write signal of a same polarity, in following scan lines other than those scan lines where the polarity of said write signal is inverted, said drive signal is supplied for a period of time that is shorter, by a predetermined amount of time, than a time for which said drive signal is supplied to scan lines where the polarity of said write signal is inverted.