Patent ID: 7310612

Claim:
An electronic catalog system, comprising: a computer data repository comprising a browsable electronic catalog of items; a computer data repository that stores user-specific item selection histories of catalog items selected from the electronic catalog by users; a blurb submission component that provides functionality for users of the electronic catalog to author and post blurbs for viewing by other users, including blurbs that include links corresponding to particular catalog items in the electronic catalog; a personalized blurb selection component that selects blurbs to present to specific users based at least in part on the item selection histories of such users; and a personalized blurb display component that displays the blurbs selected by the personalized blurb selection component to corresponding users in association with the electronic catalog; wherein the blurb submission component, the personalized blurb selection component and the personalized blurb display component comprise code executable by one or more processors.