Patent ID: 8839964

Claim:
A display fixture comprising: a backer having a substantially vertical back panel formed separately from and adapted to be mounted to a wall of a gondola; and a shelf unit mounted to the substantially vertical back panel of the backer and being centrally located on the substantially vertical back panel of the backer, the shelf unit including a substantially vertical back wall, a pair of side walls and a plurality of shelves extending between the pair of side walls and coupled to the back wall, wherein the substantially vertical back wall is positioned to abut and be entirely positioned on a front surface of the substantially vertical back panel of the backer, each of the plurality of shelves includes a shelf surface and a lip, the lip is substantially normal to the shelf surface, the shelf surface is at an angle relative to the back wall, and the relative angle between the shelf surface and the back wall is greater than 90 degrees; wherein the backer further comprises a pair of side panels and a top shelf, wherein the front edges of the pair of side panels of the backer extend from a bottom edge of the substantially vertical back panel to a front edge of the top shelf, and the front edge of the top shelf is positioned opposite to and faces away from the substantially vertical back panel of the backer.