Patent ID: 8620966

Claim:
A method for modifying source content, the method comprising: receiving, at a processor, a request from a user device for a World Wide Web page stored in a content storage device, the request comprising a uniform resource locator for the World Wide Web page; upon receiving the request, retrieving, by the processor, the World Wide Web page from the content storage device using the uniform resource locator, the World Wide Web page comprising substantive information provided by an information provider and a first advertisement positioned at a first location within the World Wide Web page and a second advertisement positioned at a second location within the World Wide Web page, the first advertisement and the second advertisement provided by a third-party advertiser, the first advertisement and the second advertisement existing along with the substantive information within the World Wide Web page, wherein the first advertisement and the second advertisement are configured to be modified utilizing insertion content; upon retrieving the World Wide Web page and prior to providing the World Wide Web page to the user device, identifying, by the processor, the first advertisement and the second advertisement existing within the World Wide Web page for modification; upon identifying the first advertisement and the second advertisement and prior to providing the World Wide Web page to the user device, retrieving, by the processor, the insertion content provided by a telecommunications service provider of the user device, the insertion content configured to modify the first advertisement and the second advertisement, wherein the telecommunications service provider is separate from the third-party advertiser; upon retrieving the insertion content and prior to providing the World Wide Web page to the user device, modifying, by the processor, the first advertisement and the second advertisement existing within the World Wide Web page with the insertion content to form a modified World Wide Web page, the modified World Wide Web page comprising the substantive information and the first advertisement and the second advertisement modified with the insertion content, wherein modifying the first advertisement and the second advertisement to form the modified World Wide Web page comprises moving the first advertisement from the first location within the World Wide Web page to the second location within the World Wide Web page, providing instructions to alternately display the first advertisement and the second advertisement at the second location within the World Wide Web page, and inserting the insertion content at the first location within the World Wide Web page; and providing, by the processor, the modified World Wide Web page to the user device in response to the request.