Patent ID: 8140965

Claim:
A computer-implemented method comprising: a) accepting, by a computer system including one or more computers on a network, page content of a page requested by a user device; b) accepting, from an ad server and by the computer system, information of an ad which includes ad content; c) using, by the computer system, at least one of terms, concepts, or categories from the content of the ad to determine relevant content, from a content server, in addition to content of the ad, wherein the determined relevant content is one of (A) a news story, (B) a review, or (C) a user group message; d) combining, automatically and regardless of any user input, by the computer system, (1) at least a portion of content of the ad, from the ad server, (2) at least a portion of the determined relevant content, from the content server, and (3) the page content, to generate combined information; and e) serving an electronic document including the combined information to induce display of the electronic document by the user device, wherein the page content is (A) not directly used to determine the determined relevant content and (B) different than the content of the ad.