Patent ID: 7779147

Claim:
A system, comprising: a processor; and a memory coupled to the processor, wherein the memory comprises program instructions executable by the processor to: determine one or more proximate network sites within a given proximity of a particular network site on one or more network navigation paths, wherein the one or more proximate network sites are determined dependent upon user network traffic generated by a plurality of users visiting the particular network site from other network sites, wherein the given proximity of a given network site is determined dependent on one or more of the following characteristics of the user network traffic: a quantity or type of the plurality of users visiting the particular network site from the given network site, a number of intermediate network sites visited by one or more users between the given network site and the particular network site, or an amount of time elapsed between one or more users visiting the given network site and visiting the particular network site; rank the one or more proximate network sites according to a level of proximity within the given proximity for each respective proximate network site to the particular network site; and associate advertising content regarding the particular network site with at least one of the proximate network sites and instruct display of the advertising content in association with the at least one of the proximate network sites, wherein the advertising content comprises a commercial advertisement of products or services related to the particular network site.