Patent ID: 8527370

Claim:
A non-transient, computer readable media having stored thereon instructions for providing access to an aggregation of functionality related to a product within an electronic catalog hosted by a wholesaler web system, the instructions performing steps comprising: causing a webpage to be displayed on a client computing device, the webpage comprising a product listing area in which is presented a plurality of products that are available for purchase and wherein each of the plurality of products in the product listing area of the webpage is directly associated with a corresponding one of a plurality of access points, each of the plurality of access points providing access to a subset of wholesaler web system functions that have been determined to be applicable to the corresponding one of the plurality of products in the product listing area of the webpage; in response to an activation of a one of the plurality of access points corresponding to a one of the plurality of products in the product listing area of the webpage causing a plurality of user interface elements, each corresponding to a one of a subset of the wholesaler web system functions that have been determined to be applicable to the one of the plurality of products in the product listing area of the webpage corresponding to the one of the plurality of access points activated, to be presented on the client computing device; and in response to a selection of a one of the plurality of user interface elements from the presented plurality of user interface elements causing a performance by the wholesaler web system of a one of the wholesaler web system functions that corresponds to the selected one of the plurality of user interface elements.