Patent ID: 8751927

Claim:
A method implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable medium being operable to: create a card containing contact information for viewing in a virtual universe (VU) and which includes an immersive VU feature which permits a user of the card to enter a VU environment within the card, the immersive VU feature includes a card selection tool that embeds pointers to custom-designed regions of the VU environment within the card, wherein the VU environment within the card is different from the VU in which the card is distributed; select the card for distribution in the VU from a giving avatar to a receiving avatar; distribute the selected card in the VU to the receiving avatar, wherein residents of the VU view, select, and distribute the card while traversing, inhabiting, and interacting through the use of the giving and receiving avatars in the VU.