Patent ID: 8612881

Claim:
A computer-implemented method comprising: receiving HyperText Markup Language (HTML) code associated with a webpage; parsing the HTML code to identify content to which a user can subscribe; providing a discovery button in a Web browser's chrome; responsive to the acts of parsing and providing, independent of user input with respect to specific feed content on the webpage, visually altering the discovery button in the Web browser's chrome to notify the user that the content to which the user can subscribe has been identified, the discovery button being selectable to present a list of the content to which the user can subscribe, the Web browser being configured to automatically scroll to a particular piece of content on the webpage based on a user action, relative to the list of the content to which the user can subscribe, to identify the particular piece of content, the list comprising multiple different selectable menu items that each include less than all of the content to which the Web browser is configured to scroll; detecting a cursor over or near content to which the user can subscribe; and responsive to said detecting and independent of a user selecting the content, presenting a user interface instrumentality that can enable a user to subscribe to the content.