Patent ID: 8561106

Claim:
A computer-implemented method, comprising: identifying a content item location on a content page; identifying a content item and a video associated with the content item to display in the content item location, wherein: the video is defined by a video aspect ratio and is associated with a video element; the video element is defined by a video element aspect ratio that is different from the video aspect ratio and has a first dimension that is equal to a first dimension of the video, and a second dimension that is larger than a second dimension of the video; the video is displayed in a first portion of the video element, the first portion of the video element being of the first and second dimensions of the video; and a playback control for playing the video is displayed in a second portion of the video element that is adjacent to the first portion of the video element, wherein the playback control has a first dimension that is equal to the first dimension of the video element, wherein the second portion of the video element has a second dimension that is equal to a difference of the second dimension of the video and the second dimension of the video element, and wherein the second portion is contiguous to the first portion; generating data for displaying the content item in the content item location; generating data for displaying the video element proximate to the content item in the content item location, wherein the content item location has a first dimension that is equal to one of the dimensions of the video element such that the video element aspect ratio is maintained when the video element is displayed in the content item location; providing the data for displaying the content item in the content item location and the data for displaying the video element in the content item location and proximate to the content item to a client device, the data including a video still of the video that is displayed in the first portion of the video element; receiving data indicating a selection of the playback control of the video element; and in response to receiving the data indicating the selection of the playback control of the video element, providing to the client device data for displaying the video in the first portion of the video element in the content item location, wherein the video aspect ratio is maintained when the video is displayed.