Patent ID: 7434242

Claim:
A method, comprising the steps of: establishing, by a cable television system operator, a resource lease with each of at least one content provider, each content provider storing at least some of a plurality of video assets within a leased memory resource at a cable television system operator location, each resource lease defining for a respective content provider a size of an assigned memory partition of a server complex; fulfilling subscriber requests for available content stored at the cable television system operator location by providing the requested content to said subscribers using a cable television delivery system; generating usage statistics and content-centric data, wherein said usage statistics comprise data relating to titles and availability of video assets requested by subscribers, and said content-centric data comprises data related to consumption of content including at least subscriber interest in certain content as well as date and time correlations associated with such subscriber interest; providing said usage statistics and content-centric data to said at least one content provider; selecting, according to said at least one content provider, which video assets are stored in said leased memory resource; changing a size of said leased memory resource in response to said usage statistics; and adapting, by the at least one content provider, the content in the at least one assigned memory partition based on said usage statistics and content-centric data.