Patent ID: 7613630

Claim:
A method for distributing content for display at a business establishment, comprising: establishing a playlist defining a sequence of video clips to be played by at least one electronic display; editing video footage not originally produced as an advertisement utilizing a video editing system, said editing including: providing the video footage not originally produced as an advertisement; modifying content of at least one frame of the video footage to include an image of a product in the at least one frame; and generating a first advertisement video clip including the edited video footage with the product image edited into the modified at least one frame of the video footage not originally produced as an advertisement, said editing and generating being performed prior to inserting an identifier that references the first advertisement video clip into the playlist; receiving at least one second advertisement video clip different from the first advertisement video clip at a content delivery system; inserting, by the content delivery system, identifiers that reference respective first and second advertisement video clips into the playlist; and distributing, by the content delivery system, the first and second advertisement video clips to at least one electronic display in accordance with the playlist identifying the advertisement video clips to be displayed at the business establishment.