Patent ID: 7840236

Claim:
An apparatus comprising at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, independently and locally program at the apparatus a dedicated key of the apparatus to call a predetermined destination service center for a selected one of a plurality of modes of interaction independent of a number and a route for calling the destination service center, wherein the destination service center provides a plurality of call destinations for providing the plurality of modes of interaction, wherein each mode of interaction specifies a manner in which a call is answered, the dedicated key is associated therewith data indicative of the selected of interaction, and the data is provided upon actuation of the dedicated key to select a call destination within the destination service center providing the selected mode of interaction without user intervention; and update the data associated with the dedicated key so as to enable a call destination providing a different selected mode of interaction upon actuation of the dedicated key.