Patent ID: 7747963

Claim:
A system comprising: a handheld mobile communication device configured to: receive a first content item from a remote server that selected the first content item based on at least a geographic location of the handheld mobile communication device; receive a second content item from a remote server that selected the second content item based on at least a geographic location of the handheld mobile communication device; assign a first score to the first content item based on at least: a distance from the handheld mobile communication device to a location associated with the first content item; and an advertising fee associated with the first content item; assign a second score to the second content item based on at least: a distance from the handheld mobile communication device to a location associated with the second content item; and an advertising fee associated with the second content item; use the first score and the second score to determine a manner of displaying the first content item and the second content item in a ticker of the handheld mobile communication device; and display the first content item and the second content item in the ticker according to the manner of displaying.