Patent ID: 8599832

Claim:
A method, comprising: receiving, via a data communication network, a search query from a telephonic apparatus, the search query comprising search criterion; identifying an advertisement based on the query; generating a telephonic reference of a connection provider comprising the search criterion, a telephonic reference of an advertiser of the advertisement, an identification of the advertisement, a timestamp of the query, an identity of the telephonic apparatus, an identification of a user of the telephonic apparatus, a position of the advertisement in a result of a search performed in response to the query, and a price of an advertisement fee offered by the advertiser, wherein the telephonic reference of the connection provider further comprises one of a session initiation protocol uniform resource identifier, a telephone number without an extension, a telephone number with an extension, and a voice over internet protocol user identifier, and wherein the telephonic reference of the connection provider is encrypted; providing, via the data communication network, the advertisement with the telephonic reference of the connection provider to the telephonic apparatus; responsive to a user selection of the advertisement at the telephonic apparatus, initiating a telephonic call to the connection provider using the telephonic reference of the connection provider; extracting the search criterion and the telephonic reference of the advertiser from the telephonic reference of the connection provider; connecting a telephonic call to the advertiser using the telephonic reference of the advertiser; and associating the telephonic call to the advertiser with the search criterion.