Patent ID: 7252225

Claim:
A stored-value card, comprising: a first surface storing two interactive software programs each related to at least one of a brand, a store identifier, and a store mascot relating to a retail setting configured to redeem the stored-value card the interactive software programs adapted to be read by an optical data reader of an electronic device to perform at least one interactive activity, wherein the interactive software programs are programmed to prompt a display device of the electronic device to display a depiction of at least one of the brand, the store identifier, and the store mascot relating to the retail setting configured to redeem the stored-value card; a second surface opposite the first surface, the second surface including: account indicia signifying a financial account linked to the stored-value card, wherein the financial account is stored in a database separate from the stored-value card; and brand indicia including at least one of the brand, the store identifier and the store mascot relating to the retail setting configured to redeem the stored-value card.