Patent ID: 7680676

Claim:
A computer assisted method using a software program with an integrated sales module, an integrated traffic module, and an integrated production module for tracking and storing order information, and for producing a video or audio recorded announcement for a broadcast station using the order information, the computer assisted method comprising: a. generating an order in a database on at least one computer to produce a recorded announcement by a salesman using the order information and the integrated sales module on the software program at the broadcast station with a script and traffic instructions; wherein the script comprises audio instructions and copy; wherein the software program flirt her comprises an import function and an audio function; b. importing the copy into the order using the import function on the software program; c. storing the script and the order using the software program at a first location in the database by the salesman; d. retrieving the order from the database by a traffic director using the integrated traffic module on the software program for scheduling at the broadcast station using the traffic instructions, and assigning a cart number and storing the script and the assigned cart number at a second location in the database; e. retrieving the stored script, the order and the assigned cart number from the second location by a producer using the integrated production module on the software program at the broadcast station, f. the producer locating audio instructions, copy, or combinations thereof required in the script, importing audio to the database using the audio function, forming a stored recorded announcement at a third location with the order in the database; and g. retrieving the stored recorded announcement for use by the broadcast station, forming the programming element.