Patent ID: 8751318

Claim:
A system for controlling a store, the system comprising: a digital shelf including: a recognition unit configured to recognize a product disposed on the digital shelf, and an output unit configured to output information on the recognized product; a digital signage display configured to output promotion data on the recognized product; and a managing controller configured to transmit control data for the output promotion data and receive processing data in response to the transmitted data to at least one of the digital shelf and the digital signage display, wherein the promotion data respective to the recognized product includes at least one of audio data, video data, and text data configured to advertise and promote the corresponding product, and wherein the managing controller includes a database related to the promotion data respective to the recognized product, wherein the digital signage display is configured to communicate with a user terminal, receive information on a purchase list from the user terminal, output product information which corresponds to the received purchase list information, and receive an input for selecting to purchase at least one product, and wherein the managing controller is further configured to authenticate the user terminal communication with the digital signage display, generate payment information based upon a basic unit price and a quantity of the at least one product being selected for purchasing, output the generated payment information via the digital signage display and process payment.