Patent ID: 8261993

Claim:
A method for displaying selected programming material to a user using at least one machine recognizable feature within a printed matter and a database comprising programming material associated with the at least one machine recognizable feature, comprising the steps of: recognizing the at least one machine recognizable feature of the printed matter using a feature recognizing device coupled to a user device, wherein the at least one machine recognizable feature has a plurality of portions of encoded data, and further wherein at least one portion of the plurality of portions comprises a preprogrammed command for executing an interaction with the user device; identifying encoded data associated with the at least one machine recognizable feature of the printed matter; presenting a plurality of options on a display; selecting at least one of the plurality of options; transmitting, using the user device, data associated with the at least one machine recognizable feature and the at least one option selected to the database; receiving the selected programming material from the database; and displaying the programming material on the display.