Patent ID: 7322474

Claim:
Interactive packaging for a consumer product wherein the product is appropriate for less than all consumers comprising: (a) an enclosure for the product; (b) at least one manipulatable product selection device integrated with the enclosure, wherein each product selection device is comprised of: (i) a display of decision criteria that are relevant to appropriate selection or deselection of the product, (ii) a display of at least two selectable responses associated with each decision criteria, wherein there is at least one positive selectable response and at least one negative selectable response for each decision criteria, and (iii) a display of selection indicia associated with each selectable response, wherein positive selection indicia is associated with each positive selectable response and negative selection indicia is associated with each negative selectable response; (c) directive instructions displayed on the enclosure which direct an operator to manipulate each product selection device to choose a consumer applicable response from the available selectable responses per decision criteria; and (d) interpretive instructions displayed on the enclosure which explain how to interpret the pattern of selection indicia which is associated with the chosen one or more consumer applicable responses to assist with determining whether or not the product is appropriate for the consumer's purchase or use, wherein a decision wheel displays the selectable responses and their associated selection indicia, wherein there is one decision wheel associated with each display of decision criteria, and wherein the decision wheel is rotatably mounted on a portion of the enclosure, and wherein the interactive packaging further comprises one window in a portion of the enclosure for each decision wheel, wherein the window overlays a portion of the decision wheel and is aligned with the decision wheel so as to be capable of visually exposing one entire selectable response and its associated selection indicia at a time when the wheel is rotated.