Patent ID: 7575791

Claim:
A composite label, comprising: a carrier having a coating of pressure sensitive adhesive on a face thereof, a patterned adhesive deadener coating on the pressure sensitive adhesive wherein the patterned adhesive deadener coating includes a heavy adhesive deadener coating and a light adhesive deadener coating, a label having an exposed face and having a face with a coating of heat-activatable non-tacky adhesive adhered to the adhesive deadener coating, wherein at least some of the adhesive deadener coating between the non-tacky adhesive coating and the pressure sensitive adhesive coating includes the light adhesive deadener coating to releasably adhere the label to the carrier, the label having a marginal edge terminating at a periphery of the label, and wherein the deadener coating outside the periphery of the label includes the heavy adhesive deadener coating to render the pressure sensitive adhesive outside the periphery of the label substantially non-tacky.