Patent ID: 7136853

Claim:
An information providing method to provide information through an information communications network, comprising: receiving retrieval information for a user through the information communications network, wherein the retrieval information is retrieved by an information retrieving server based on retrieval condition data in response to a request to obtain the retrieval information; selecting one piece of advertising information from among plural pieces of stored advertising information each assigned a predetermined tag corresponding to attributes of the advertising information, according to the retrieval information, wherein the advertising information is automatically retrieved by an advertising information server and only in response to the receiving of the retrieval information and based on provided condition data corresponding to attributes of the user in response to the request to obtain the retrieval information, wherein the selected advertising information corresponds to attributes of the user; and transmitting the selected advertising information to the user through the information communications network, wherein said retrieval information includes one of information selected by the user from among plural selection items, information on another server requested by the user to provide information, and information requested by the user to another server, wherein another predetermined tag is added to the provided condition data to retrieve advertising information, and is derived from the retrieval information.