Patent ID: 8538398

Claim:
A method for customizing a user interface of a mobile device comprising: detecting an activation of the mobile device; transmitting identification information from the mobile device subsequent to the detecting, the identification information including at least one of vendor identification, device identification, subscriber identity information and class of service information; receiving first user interface customization information at the mobile device in response to the transmitted identification information; customizing the user interface of the mobile device based on the first user interface customization information, thereby forming a first customized user interface; establishing the first customized user interface as a current customized user interface configuration; receiving unsolicited second user interface customization information at the mobile device, the second user interface customization information associated with the identification information; customizing the user interface of the mobile device based on the second user interface customization information, thereby forming a second customized user interface; and establishing the second customized user interface as an updated customized user interface configuration.