Patent ID: 8850503

Claim:
A personalized television viewing system, comprising: a personality server that stores a user preference regarding a television viewing format; a rendering server that provides digital media content in the television format of the user's preference; and a client server that electronically communicates with the personality server and provides the personality server with the user preference regarding the television viewing format, wherein the client server receives a plurality of electronic signals from a plurality of user-end electronic devices indicating a presence of a plurality of users; wherein the client server further determines whether each of the plurality of users has previously input a preference regarding a television viewing format by electronically querying the personality server, wherein if the client server determines that one or more of the plurality of users has not previously input a preference regarding a television viewing format, the client server prompts the one or more users to input a preference regarding a television viewing format, wherein the client server prompts the one or more users by displaying a plurality of images each in a different viewing format and requesting a selection from the user of one of the plurality of images, and wherein if two or more of the plurality of users have different preferences regarding the television viewing format, the rendering server provides the digital media content in a viewing format that is based at least in part on the respective viewing preferences of each of the plurality of users, and wherein in each of the plurality of users have the same preference regarding the television viewing format, the rendering service provides the digital media content according to such preference.