Patent ID: 8612304

Claim:
A non-transitory computer-readable medium embodying a program executable in a computing device, the program comprising: code that receives an asking price associated with a product associated with a first seller inventory of a first seller, the first seller offering products via an electronic commerce system to retail users; code that designates the product from the first seller inventory as available to be sold by other sellers in the electronic commerce system; code that receives a bid price from a second seller, the second seller offering products via the electronic commerce system to retail users and further being different from the first seller, the bid price being associated with the product; code that determines whether the bid price is greater than or equal to the asking price; code that processes an order from a retail user of the electronic commerce system for the product on behalf of the second seller; code the facilitates purchasing of the product from the first seller upon processing of the order on behalf of the second seller when the bid price is greater than or equal to the asking price; code that facilitates fulfillment of the product to the user from the first seller inventory to the purchaser on behalf of the second seller; code that credits a first account of the first seller by the asking price; and code that debits a second account of the second seller by the asking price.