Patent ID: 8744939

Claim:
A method of rewarding loyalty of a user having a personal terminal transported by or on behalf of the user, the method comprising: detecting whether the personal terminal is within a predetermined physical proximity of an interaction terminal associated with a product, a product device, a transaction device, and/or a promotional object; providing, based at least in part on the detection of the personal terminal within the predetermined physical proximity of the interaction terminal and regardless of whether a sale takes place, a loyalty reward to the user, wherein the loyalty reward varies based at least in part on how the user interacts with the product, the product device, the transaction device, and/or the promotional object; wherein varying the loyalty reward is based at least in part on a predefined criteria, the predefined criteria comprising at least one of the following: time, location, product, brand, frequency, quantity, and price; and wherein the loyalty reward comprises at least one of the following: a loyalty point, a monetary value, and a credit toward at least a portion of a product or a service.