Patent ID: 8429260

Claim:
A communication system, comprising: means for user interfacing, wherein the means for user interfacing receives a request by an originating user for a communication session with a receiving user, wherein the request comprises an invite comprising a uniform resource identifier serving to identify a network address and the invite comprises a first public user identifier for the originating user; means for managing session origination, wherein, responsive to the request received by the means for user interfacing, the means for managing invokes a means for controlling an originating user persona; and the means for controlling the originating user persona, wherein the means for controlling utilizes the first public user identifier and a context of the originating user to select the originating user persona to be employed for the originating user, modifies the invite by substituting a second public user identifier for the first public user identifier according to the selected originating user persona to generate a first modified invite, and submits the first modified invite to the means for managing to complete the communication session, wherein the second public user identifier invokes a predefined set of services from a group of available services to be used in the communication session involving the originating user, and wherein the predefined set of services invoked by the second public user identifier differ from a set of services that are invoked if the invite is not modified.