Patent ID: 8682714

Claim:
A method for assessing effectiveness of a promotion, comprising: determining by an analytics server a promotion location indicating a geographic location of a promotion; accessing by the analytics server an analytics dataset comprising activity data indicating that a plurality of users have accessed content associated with the promotion and location data indicating a plurality of user locations, each corresponding to a geographic location of a user when the user accessed the content, wherein the content is hosted on a content server and is accessed by the users by way of access devices communicatively coupled via a network to the content server; filtering the analytics dataset to identify a subset of the activity data and a subset of the location data indicating that a subset of the users accessed the content from a subset of the user locations that are within a specified proximity to the promotion location and during a specified time period; determining, by the analytics server, an effectiveness index for the promotion based at least in part on a quantity of the users who accessed the content from the subset of the user locations during the specified time period; and storing the effectiveness index in a memory of the analytics server.