Patent ID: 8527347

Claim:
A system for providing marketing and advertising content over communications, said system comprising: a marketplace component for creating an ad space for delivering advertising content to subscribers of a telecommunications network, wherein the marketplace component allows an advertiser to search for an opening in the ad space and submit a bid on the opening for approval by the ad space owner; a campaign manager that creates a campaign upon determining that the bid has been approved, wherein the campaign includes a set of messages to be sent to the subscribers; a subscriber profile module that retrieves profile data of the subscribers from a subscriber data source, and customizes the content of the set of messages according to the profile data; a set of traffic interceptors that intercept the set of messages and inject the advertising content therein, wherein the set of traffic interceptors are applied as a chain to the set of messages, each interceptor containing a set of filters to detect which message the interceptor should be applied to; and an ad engine that delivers the set of messages.