Patent ID: 8813124

Claim:
A content management apparatus for use within a content delivery network, said apparatus comprising: an advertising subsystem having an advertising content store, said advertising subsystem being configured to store a plurality of advertisements having descriptive information associated therewith, and to identify at least one advertising placement opportunity in delivered content; a data collection subsystem; a processing subsystem in data communication with said collection subsystem; and a data storage subsystem in data communication with said processing subsystem; wherein said data collection subsystem is configured to gather data related to an audience associated with said placement opportunity; wherein said processing subsystem is adapted to utilize said descriptive information relating to said plurality of advertisements and said gathered data to selectively identify ones of said advertisements that are best suited for placement within said opportunity; wherein said descriptive information comprises at least one weighted attribute and at least one variance, said weighted attribute and said variance relating to a desired audience quality of an advertisement with which said descriptive information is associated; and wherein said processing subsystem is further adapted to allow a user to adjust said variance to enable creation of a range of said desired audience quality.