Patent ID: 7949573

Claim:
A system for presenting a set of recommended items corresponding to a first item in a currently viewed list of items, the system comprising: a processor; a memory; and a computer executable component configured to execute via the processor to: receive an indication requesting a display of recommended items corresponding to the first item; obtain a set of recommended items corresponding to the first item; generate display information for displaying the currently viewed list along with the set of recommended items corresponding to the first item, wherein the currently viewed list comprises a plurality of items including the first item; provide the display information for displaying the currently viewed list and the set of recommended items corresponding to the first item on a consumer device; receive an indication requesting a display of recommended items corresponding to a second item from the currently viewed list; generate display information for displaying the currently viewed list and a set of recommended items corresponding to the second item, the currently viewed list including the first item and the second item; and provide the display information for displaying the currently viewed list and the set of recommended items corresponding to the second item on the consumer device.