Patent ID: 8671057

Claim:
A method for identifying invalid click(s) by a system including at least one web page on a server side computing device, the at least web page providing a plurality of links associated with a plurality of other web pages associated with a plurality of merchants, the method comprising the steps of: generating a first code on the server side computing device, the first code identifying at least one device on a client side; sending said first code to said at least one device over a communication network; obtaining from the device on the client side, a second code when said at least one user performs a first click on at least one of said links associated with at least one of said other web pages at a first time; obtaining from the device on the client side, a third code when said at least one user performs a second click on said at least one link associated with said at least one other web page at a second time; and determining, by the server side computing device, whether said second click is invalid by examining a difference between said first time and said second time.