Patent ID: 7433834

Claim:
An apparatus, comprising: a memory device for storing information regarding at least one of a goal and an expectation regarding at least one of in-store sales, in-store revenues, in-store profits, and in-store losses, regarding a retail store; a processor, wherein the processor processes at least one of in-store sales information, in-store revenue information, in-store profit information, and in-store loss information, corresponding to the retail store, in connection with the at least one of a goal and an expectation, in response to a selection or a triggering of an occurrence of an event by a manager or an employee of the retail store, wherein the processor determines whether or not the at least one of a goal and an expectation has been met, and further wherein the processor identifies at least one of a good, a product, and a service, for which an in-store price change is recommended, and further wherein the processor determines an in-store price change for the at least one of a good, a product, and a service, wherein the processor generates a message containing information regarding the in-store price change for the at least one of a good, a product, and a service; and a transmitter, wherein the transmitter transmits the message to a wireless device associated with an individual, wherein the wireless device is inside the retail store.