Patent ID: 8352307

Claim:
A method for reserving a transaction comprising the steps of: planning an interactive campaign using a computer-based mobile marketing campaign platform, comprising the steps of: defining a budget and objectives each objective including at least one performance metric; and designing the interactive campaign utilizing a plurality of templates or custom campaign activities; executing the interactive campaign using the computer-based mobile marketing campaign platform comprising the steps of: designing an executable interactive campaign from the interactive campaign design made from the templates or custom campaign activities using a computer-based wizard that is part of the computer-based mobile marketing platform; and executing the interactive campaign over a plurality of different mobile communication channels selected from the group consisting of a wireless application protocol site, a mobile application received message, a message with a reference to content, a mobile website, a SMS message, a MMS message, a mobile advertising banner, and an e-mail using the computer-based mobile marketing campaign platform; offering a transaction over one of the mobile communication channels using the computer-based mobile marketing campaign platform; receiving a response to the offer of the transaction by way of the one mobile communication channel; generating a scanable identifier as a confirmation of receiving the response to the offer; and wirelessly transmitting the scanable identifier over the mobile communication device link for processing by a decoding device as proof of confirmation.