Patent ID: 8494148

Claim:
A method comprising: receiving at a call-processing switch, a call from a telecommunications terminal; identifying at least one of a first set of an identity of a caller, identity of a caller telecommunications terminal and a geo-location of a calling entity; identifying at least one of a second set of global contextual information, contextual information of the calling entity, and contextual information at the call-processing switch; dynamically configuring a temporal order and a hierarchical order based on at least one of said identity of the caller terminal, said identity of said caller, said geo-location of said calling entity and said geo-location of said call-processing switch, and at least one of said global contextual information, said contextual information of said calling entity, and said contextual information at said call-processing switch; and transmitting, in the dynamically configured temporal order and dynamically configured hierarchical order, from said call-processing switch to said telecommunications terminal: i. a first menu item, ii. a second menu item, and iii. a third menu item.