Patent ID: 8805964

Claim:
An apparatus for managing universal user website preferences, the apparatus comprising: a computing platform including a memory and a processor in communication with the memory; and a universal website preference management module stored in the memory, executable by the processor and configured to: receive inputs that define, for a user, one or more universal website preferences that are configured to be applied to all websites having a predetermined relationship with an entity implementing the module, wherein inputs define the universal website preferences that include user-defined preferences, a preferred geographic location, a preferred language, and preferred authentication credentials, store, in the memory, the one or more universal website preferences in a user profile associated with the user, determine that the user is a universal website preference participant by identifying a cookie stored on a device from which the user is initiating communication with one of the websites having the predetermined relationship with the entity implementing the module, wherein the cookie identifies the user as the universal website preference participant; in response to determining that the user is a universal website preference participant, receive, at an edge server, first tag parameters that indicate that the user is initiating communication with one of the websites having the predetermined relationship with the universal website preference managing entity, retrieve the one or more universal website preferences from the user profile; and communicate, from the edge server, second tag parameters, to the website, that indicate the one or more universal website preferences, wherein the website applies the universal website preferences, including the user-defined preferences, the preferred authentication credentials, the preferred language and the preferred geographic location, at an onset of a website session conducted by the user without requiring any input or authentication at the website by the user, wherein application of the preferred geographic location provides for location-specific information specific to the preferred geographic location to be provided during website communication and application of the preferred language provides for content presented on the website to be presented in the preferred language during the website communication.