Patent ID: 8814357

Claim:
A computer-implemented method of determining a subject's level of interaction with text in visual media content, the method being implemented by a computer that includes a physical processor, the method comprising: obtaining, by the computer, information regarding a position of identified text in a portion of visual media content; obtaining, by the computer, eye data associated with a subject's viewing of the visual media content, the eye data including pupil data, blink data, and gaze data; generating, by the computer, a gaze pattern of the subject based on the eye data; determining, by the computer, whether the subject has interacted with the identified text based at least on the position of the identified text and the generated gaze pattern; and in response to a determination that the subject has interacted with the identified text: (i) determining the subject's level of interaction with the identified text; and (ii) determining the subject's emotional response to the identified text.