Patent ID: 8407095

Claim:
A method of delivering a pharmaceutical product via a medium where the pharmaceutical product is associated with the medium and the medium assumes different values based on predetermined business rules, the method comprising: generating data in a database associated with a central computing station where the data identifies the medium and the pharmaceutical product associated with the medium; provisioning the database with the predetermined business rules that determines the value of the medium; in response to a holder presenting the medium to a provider of the pharmaceutical product for purposes of obtaining the pharmaceutical product, receiving at the central computing station a communication from the provider identifying the medium presented to the provider by the holder; establishing a value for the medium, using the central computing station, based on the predetermined business rules provisioned in the database; and updating the value of the medium and recording the updated value in the database, using the central computing station, in response to the provider of the pharmaceutical product providing the pharmaceutical product to the holder of the medium.