Patent ID: 8715083

Claim:
A method comprising: receiving gaming data at a processing device from a gaming source server, the gaming data associated with a game; receiving, at the processing device, a content signal from a signal source during presentation of an episodic television program that presents one or more questions to viewers who are not playing the game and to at least one user of the processing device that is playing the game using the processing device, the content signal obtained from a source other than the gaming source server, the television program associated with the content signal and the game, the television program presented on the signal source and presenting a user of the processing device with the one or more questions that are part of the game that is presented to the user via display of the television program to the user; determining, using one or more processors, whether the content signal includes an audio trigger in the content signal; reproducing device content, on the processing device, using the gaming data during execution of a gaming application that implements the game on the processing device, the device content reproduced in synchronization with the presentation of the questions presented in the television program based on a determination that the content signal includes the audio trigger, the device content that is reproduced including multiple potential choices of answers to the one or more questions that are part of the game being presented to the user via the television program, wherein the gaming data is synced with the television program so that the user can select the answers to respond to the one or more questions when the one or more questions are presented via the television program; and enabling a promotional opportunity based on a determination that the content signal includes the audio trigger.