Patent ID: 7703030

Claim:
A computerized method for providing customized recommendations to an information recipient, the method comprising: displaying, in a first view of a user interface, a plurality of ratings provided for an item by a plurality of users, wherein each rating represents an individual user's rating of the item, and each rating is placed on a shape having a particular size among a plurality of shapes having different sizes; displaying, in the first view of the user interface, an indication of a one-to-one correspondence between each rating of the plurality of ratings and a distinct one of the plurality of users; and displaying, in the first view of the user interface, a plurality of relevance indicators, wherein each relevance indicator indicates a level of trust by the information recipient toward a corresponding individual user providing a rating of the plurality of ratings, and wherein each relevance indicator is a visual indicator that graphically illustrates a relevance of each rating of the plurality of ratings to the information recipient using a distance between a point corresponding to the information recipient and each of the plurality of shapes having different size.