Patent ID: 8693995

Claim:
A method for customizing a non-browser based mobile application running on a mobile communication device of a user, the method comprising: sending a request from the non-browser based mobile application to login to a special interest group (SIG), the request received at a management server; sending a request from the non-browser based mobile application to the management server for customized information associated with the (SIG) for display within a specific non-browser based mobile application generated screen after login; receiving customized information associated with the (SIG) from the management server after login for display within the specific non-browser based mobile application generated screen; and displaying the customized information associated with the (SIG) within the specific non-browser based mobile application generated screen; wherein the non-browser based mobile application generated screen includes one or more of a logo, advertisement, coupon, alert, notification, or map that is customizable based on an affiliation of the user to the special interest group (SIG).