Patent ID: 7660869

Claim:
A data processing system readable storage medium having computer readable program code embodied therein, the computer readable program code adapted to be executed by a computer to implement a method for analyzing performance of content items within a network site, the computer readable program code comprising: an instruction for determining a first measure of how many clicks it takes, on average, for a user to reach a first content item residing at a first network address within the network site during a session at the network site; an instruction for computing or accessing an actual number of a performance statistic for the first content item residing at the first network address within the network site; an instruction for determining a predicted number for the performance statistic associated with the first content item, wherein the predicted number is determined utilizing the first measure; an instruction for comparing the predicted number and the actual number for the performance statistic for the first content item residing at the first network address within the network site; and an instruction for generating a real-estate performance value for the first content item.