Patent ID: 8793155

Claim:
A method of reporting possible influential electronic content, the method comprising: collecting data indicative of a person accessing electronic content, the electronic content owned by an owner, over a computer network using a user computing device, the data collected using a process included in a platform of the user computing device; transforming the collected data into information indicative of events (i) associatable with the person having accessed the electronic content and (ii) of possible interest to other parties including a third-party, wherein an aspect of the information indicative of events differentiates between (a) information indicative of an event associated with the person activating a link in the electronic content that points to other electronic content owned by the third-party and (b) information indicative of another event; transmitting at least a portion of the information indicative of events via a network; and facilitating delivery of a benefit to the owner of the electronic content in response to the transmitted at least a portion of the information, wherein at least one of the collecting, transforming, transmitting, or facilitating is at least partially implemented using one or more processing devices.