Patent ID: 7685022

Claim:
A method of offering media content, the method comprising: receiving, from a user computer, a selection from an item catalog of a media content item disaggregated from an aggregation of media content items available from the item catalog, wherein the aggregation of media content items is identified in the item catalog by a unique identifier assigned to the aggregation of media content items, and wherein the selected disaggregated media content item is identified in the item catalog by a unique identifier assigned to the selected disaggregated media content item, and wherein the unique identifier assigned to the selected disaggregated media content item is different from the unique identifier assigned to the aggregation of media content items; identifying, by a server, from the item catalog at least one other item related to the selected disaggregated media content item, the at least one other item identified in the catalog of items by a unique identifier assigned to the at least one other item; and generating a user interface for display on the user computer in response to receiving the selection of the media content item, the user interface including: data related to the selected disaggregated media content item, wherein the data is retrieved from the item catalog using the unique identifier for the selected disaggregated media content item, and data related to the at least one other item, wherein the data is retrieved from the item catalog using the unique identifier for the at least one other item.