Patent ID: 8103519

Claim:
A system for performing a marketing campaign for a product vendor having two phases: (1) a specification phase, and (2) a validation phase, wherein said marketing campaign is directed to mobile-communication-device users who are members of a social networking organization to encourage said members to obtain a product from said product vendor, optionally during a specified time period, said organization maintaining data of said members using a data processor, said data processor further including an account for each member, wherein an instrument associated with said marketing campaign is provided to said members, said system comprising: a data processor having data comprising information of said members and the marketing campaign; a mobile communication device having a display associated with said member; said data processor originating said instrument, a reference designator, a sequence designator, time of redemption and time from redemption for display on said mobile communication device; said specification phase comprising: said product vendor selecting from a menu comprising timing aspects and nature of an offer and optionally member demographics and member behavior to provide a targeted offer, said timing aspects including at least one of (a) the day and arbitrary time said targeted offer is provided, (b) the day and arbitrary time said targeted offer becomes valid, and (c) the day and arbitrary time said targeted offer stops being valid; providing said targeted offer as an instrument to said member's account; whereby said member can access said instrument using said member's account; and said validation phase comprising: transmitting to said data processor redemption of said instrument, whereby said instrument is assigned a sequence designator, time of redemption, time from redemption; and displaying at least one of (a) said sequence designator, (b) said time of redemption, and (c) said time from redemption on said display of said mobile communication device.