Patent ID: 8583475

Claim:
A computer-implemented system for generating at least one banner advertisement and associated incentive based on user profile information, location information, and proximity preference information, the system comprising: at least one server, the at least one server configured to: receive user profile information from a user via a user device operatively connected to the at least one server via a communication link; receive location information for the user; receive user-specified prioritization information that includes, at a given time, a prioritization of a plurality of locations from which to receive advertisements based on at least one priority criteria; receive proximity preference information; generate at least one banner advertisement for a particular product or service for the user based on the user profile information, the location information, and the proximity preference information; prioritize the at least one banner advertisement based on the user-specified prioritization information; and transmit the at least one banner advertisement to the user device via the communication link, wherein the at least one banner advertisement comprises a hyperlink to an incentive web page that displays content about an incentive associated with the at least one banner advertisement.