Patent ID: 8327273

Claim:
A computer system for profiling presentation configurations for a mobile website, the computer system comprising: a database comprising a plurality of preferred presentation configurations for presenting a mobile website, each preferred presentation configuration corresponding to a unique user and comprising configuration options specified by the unique user, via the mobile website, for defining a preferred manner in which the mobile website is to be presented to the unique user, each preferred presentation configuration linked to mobile device information associated with a corresponding mobile device used by the unique user to access the mobile site; and a web server in communication with the database and configured to provide the mobile website, the web server comprising one or more processors for executing a presentation configuration matching module comprising: logic configured to generate a plurality of default presentation configurations for presenting the mobile website to new users based on the configuration options and the mobile device information stored in the plurality of preferred presentation configurations; logic configured to receive a request for the mobile website from one of the new users, the request comprising a header identifying new mobile device information related to a new mobile device; and logic configured to select one of the plurality of default presentation configurations based on the new mobile device information and present the mobile website to the new mobile device according to the selected default presentation configuration.