Patent ID: 8295466

Claim:
A method for providing an information assistance service, comprising: receiving a communication from a requester, the communication including an information assistance request; conducting a search on a database in response to the request; retrieving a result based on said search on said database including connection data for connecting said requester to a communications device associated with a desired party; storing a result of the search in association with the call, wherein said information assistance request and said retrieved result of connection data for connecting said requester to a communications device associated with said desired party constitutes an information exchange stored in said result; reviewing said information exchange in said stored result, corresponding to at least a portion of the call transcript to derive a context of said information assistance request, said context being derived from, but not explicitly contained in said information exchanges in the call, wherein said context relates to, but is not the same as, said information assistance request and said connection data for connecting said requester to said communications device associated with said desired party; and delivering at least one advertisement to said requester based on said derived context.