Patent ID: 8538821

Claim:
A method comprising: receiving a request to initiate a research project pertaining to a type of a product; generating a template web page interface for the type of the product,. the template web page including a features area comprising a selectable feature and a set of selectable values corresponding to the selectable feature; identifying, using a computer processor, an additional selectable feature and a set of selectable values corresponding to the additional selectable feature to add to the template web page for the type of the product, the identifying based on a pattern of input from a plurality of consumers to which the template web page interface is presented; updating the template web page interface corresponding to the type of the product such that the template web page interface includes the additional selectable feature and the set of values corresponding to the additional selectable feature; receiving a request to initiate an additional research project pertaining to the type of the product; and providing the updated template web page interface in response to the request to initiate the additional research project.