Patent ID: 7469826

Claim:
A combined in-store and fuel center point-of-sale system, comprising: a first point-of-sale system comprising an in-store checkout center, at least one checkout terminal in communication with said in-store checkout center, one or more primary databases containing marketing data, consumer data, customer data, master sales data, discount data, and merchandise product data, and a means for managing said primary databases, wherein said in-store checkout center is in communication with said primary databases by said means for managing; a second point-of-sale system comprising a fuel center, at least one fuel pump separate and distinct from said fuel center and in communication with said fuel center, and at least one secondary database containing fuel center data, said fuel center being adapted for sale of a plurality of products in addition to fuel and in communication with said secondary database; a means for connecting said first point-of-sale system and said second point-of-sale system such that said fuel center data of said second point-of-sale system is transmitted to and stored in said primary databases, said fuel center data is transmitted via said in-store checkout center and said means for managing said primary databases; a means for generating a fuel discount based on first purchasing activity at said first point-of-sale system and second purchasing activity at said second point-of-sale system, wherein said fuel discount is maintained in one of said primary databases; and a means for applying said fuel discount to a purchase of a fuel product.