Patent ID: 8528033

Claim:
A method at a set top box comprising: receiving subscription data at the set top box from a subscription data source, wherein the receiving of the subscription data is in accordance with a subscription to a syndicated feed, wherein the subscription data comprises syndication data, textual data, advertisement data, and combinations thereof; providing from the set top box video content for presentation; accessing keywords associated with the video content by accessing an electronic programming guide associated with the video content, by accessing closed captioning data associated with the video content, by accessing metadata associated with the video content, by accessing a watermark associated with the video content, by accessing image recognition data associated with the video content and by accessing an audio recognition output associated with the video content; detecting a relationship between the keywords and the subscription data; making a determination at the set top box whether the subscription data is contextually relevant to the video content responsive to detecting the relationship between the keywords and the subscription data; providing from the set top box the subscription data for presentation in accordance with the determination; generating a feed identification of the syndicated feed at the set top box, wherein the feed identification is provided in accordance with a combination of geographic information associated with or determined from a subscriber account, a viewing profile based on video content viewing habits, and demographic information of a subscriber associated with the set top box; receiving a feed request at the set top box; subscribing to the syndicated feed in accordance with the feed request; presenting the feed identification of the syndicated feed from the set top box, wherein the feed request is received in response to presenting the feed identification, wherein the feed identification is presented in accordance with: the viewing profile based on the video content viewing habits detected at the set top box, a user profile, the demographic information of the subscriber, and the geographic information associated with the subscriber account, and wherein the syndicated feed is at least one of an Really Simple Syndication feed, an Atom feed, or combinations thereof.