Patent ID: 7388496

Claim:
A system for identifying product placement props in a scene, the system comprising: one or more cameras, individually equipped with radio frequency identification (RFID) readers, for filming or recording a scene for audio/video (A/V) content; one or more product placement props each having an RFID tag affixed thereon representing product placements within the scene; wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including: which of the one or more product placement props are in the scene, and the relative location of one or more product placement props with respect to the one or more cameras; wherein the RFID tags interrogated by each of the RFID readers are determined in response to a vision field of the one or more cameras; wherein the vision field of the one or more cameras is defined as a range and specified viewing angle of each of the one or more cameras; wherein the RFID tags affixed to the one or more product placement props outside the vision field of the one or more cameras are not interrogated; wherein the relative positional information of the one or more product placement props to the one or more cameras is determined by a level of delay in receiving a response from an interrogated RFID tag at individual RFID readers; one or more recording devices for retaining Audio/Visual content and product placement prop related information; wherein the Audio/Visual content is synchronized with the product placement prop related information to form program footage; and wherein combined program footage retains the product placement prop related information.