Patent ID: 7961162

Claim:
A liquid crystal display device comprising: a liquid crystal display panel in which a plurality of data signal lines and a plurality of scanning signal lines are arranged in a matrix array and in which a plurality of pixel regions are each formed in a respective region surrounded by two neighboring data signal lines of the plurality of data signal lines and two neighboring scanning signal lines of the plurality of data signal lines; a data driver which outputs a display signal to the plurality of data signal lines; a scanning driver which outputs a scanning signal to the plurality of scanning signal lines; and a display control circuit which controls the scanning driver, wherein the display control circuit includes: a first circuit which divides image display data inputted from an external device for each frame period, generates insertion display data for each frame period which differs from the image display data, and transmits the image display data inputted from the external device to the data driver with the insertion display data inserted between the image display data, and a second circuit which sets a first time at which the scanning signal for displaying the image display data inputted from the external device is outputted to the respective scanning signal lines and a second time at which the scanning signal for displaying the insertion display data is outputted to the respective scanning signal lines, and wherein the first circuit sets gradations of chromatic color for every frame period when generating the insertion display data, wherein the first circuit sets the gradations when generating the insertion display data based on an average gradation of the image display data for each frame period, and wherein the first circuit generates and inserts blue insertion display data between the image display data.