Patent ID: 8424037

Claim:
A method for presentation of supplemental media rich content, the method comprising: receiving at a media device a first video frame in a video stream comprising at least a plurality of video frames, wherein the first video frame is configured to present an object of interest; processing a first supplemental media rich content trigger associated with the object of interest of the first video frame, wherein the first supplemental media rich content trigger comprises: first location information that identifies a first region where the object of interest is presented in the video frame, first content access information configured to access supplemental media rich content associated with the object of interest from a media rich content server, and a communication link establishment request; establishing a communication link between the media device and the media rich content server in response to the communication link establishment request; receiving at the media device at least one second video frame in the video stream, wherein the second video frame is received after the first video frame, and wherein the second video frame is configured to present the object of interest; processing a second supplemental media rich content trigger associated with the at least one second video frame, wherein the second supplemental media rich content trigger comprises: second location information that identifies a second region where the object of interest is presented in the video frame, and second content access information configured to access the supplemental media rich content associated with the object of interest from the media rich content server, receiving a user selection of the object of interest, wherein the user selection is received after media device begins to establish the communication link; accessing the supplemental media rich content from the media rich content server over the communication link in response to the user selection of the object of interest; presenting the supplemental media rich content on a presentation device; processing a third supplemental media rich content trigger after processing of the second supplemental media rich content trigger, wherein the third supplemental media rich content trigger comprises a communication link closing request; and closing the communication link in response to the communication link closing request.