Patent ID: 7568163

Claim:
A computer implemented method for a user's hypermedia browsing system to gather the user's feedback as to hypermedia content presented by the hypermedia browsing system to the user, comprising operations of: configuring the hypermedia browsing system to pre-establish different regions of hypermedia navigation objects presented by the hypermedia browsing system, and to recognize a preestablished mapping correlating the different regions with different respective user-indicated opinions of hypermedia content presented by the hypermedia browsing system; wherein the pre-established different regions are free from any visible features distinguishing the regions from each other; responsive to a user performing a predetermined SELECT function as to a user-selected hypermedia navigation object, the user's hypermedia browsing system performing operations comprising: identifying one of the pre-established regions of the given hypermedia navigation object by which the user executed the SELECT function; conducting hypermedia navigation operations to carry out the SELECT function; withholding the identification of the pre-established region from hypermedia sites presented by the hypermedia browsing system; applying the preestablished mapping to the identified region to determine user-indicated opinion of the hypermedia content being presented; initiating storage of a machine-readable record of the ascertained user-indicated opinion.