Patent ID: 6986918

Claim:
A medallion for association with a motor vehicle comprising: a base; and inserts installed within the base having different ornamental appearances selected from, a first set of inserts having at least two visible characteristics defining a first ornamental appearance; a second set of inserts having at least two visible characteristics defining a second ornamental appearance; and a third set of inserts having at least two visible characteristics defining a third ornamental appearance; wherein the visible characteristics defining the ornamental appearance of each of the inserts comprise at least one of variations in color, shape, surface profile, outline, material and indicia; wherein the at least two visible characteristics of the first set of inserts are different than the at least two visible characteristics of the second set of inserts so that the first ornamental appearance is different than the second ornamental appearance; wherein the at least two visible characteristics of the first set of inserts are different than the at least two visible characteristics of the third set of inserts so that the first ornamental appearance is different than the third ornamental appearance; wherein the at least two visible characteristics of the second set of inserts are different than the at least two visible characteristics of the third set of inserts so that the second ornamental appearance is different than the third ornamental appearance; so that a plurality of unique ornamental appearances for the medallion is defined by the different ornamental appearances of the inserts that can be selected, arranged and installed within the base of the medallion to form the medallion; wherein the visible characteristics are associated with objective features of a customer profile: and wherein the medallion is formed with one of the plurality of unique ornamental appearances by selection and installation within a first depression of the base of at least one of the first set of inserts, at least one of the second set of inserts, and at least one of the third set of inserts.