Patent ID: 8224698

Claim:
A computer-implemented method for determining the weighted-average conversion probability associated with an internet advertisement, the computer-implemented method using a computer system having a plurality of computer-implemented functions, the computer-implemented method comprising the steps of: a. executing on the computer system a gathering function that gathers data for storage on a computer-readable medium, the data being associated with an internet advertisement including at least a number of clicks (R) on the internet advertisement and a number of conversions (h); and b. executing on the computer system a generating function that generates a weighted average conversion probability (WACP) associated with likely success of that internet advertisement in future use with the equation: WACP=( R+hR−h )/( R ( R +(2 R+hR −2 h )/( R ( h+ 1)))); wherein the functions are implemented as non-transitory signals encoded on computer-readable media.