Patent ID: 8606907

Claim:
A multi-tiered system for receiving and reporting web site traffic data with low latency, the system comprising: a collecting server configured to receive and forward an event tracking data communication, wherein the event tracking data communication includes event tracking data for tracking an activity associated with a source of the event tracking data communication; a logging server configured to receive the event tracking data communication from the collecting server; and a real-time server configured to receive one or more event tracking data communications for temporary storage, wherein the logging server is further configured to route the received event tracking data communication to both a long-term storage server for persistent storage and the real-time server for temporary storage, and wherein the real-time server is configured to process the event tracking data for reporting to a publisher with low latency, determine whether the event tracking data can be processed within a specified period of time to meet a real-time constraint, and discard the event tracking data in response to determining that the event tracking data will fail to be processed within the specified period of time, wherein, for a same predetermined time period, the logging server routes one or more event tracking data communications to the real-time server at a greater frequency than routing one or more event tracking data communications to the long-term storage server, and for the same predetermined time period, an aggregate number of event tracking data communications routed to the long-term storage server is greater than an aggregate number of event tracking data communications routed to the real-time server.