Patent ID: 8751305

Claim:
A method of targeted advertisement distribution based on persona data derived from a social network, the social network including a plurality of content streams, each associated with a user summary, the method comprising the steps of: at a server, receiving an advertisement request from a third party environment with associated content in response to third art environment access by an unknown user, the third party environment having a different domain than the social network; at the server, detecting a first explicit reference to the third party content in a first content stream generated by a first user and a second explicit reference to the third party content in a second content stream generated by a second user; at the server, generating a persona based on the first and second user summaries associated with the first and second content streams, respectively; at the server, selecting an advertisement from a plurality of advertisements for the unknown user by determining the similarity between the advertisement and the generated persona; and at the server, serving the selected advertisement to the third party environment for the unknown user.