Patent ID: 8719363

Claim:
A method of displaying a content page on a display device of a client, the method comprising: requesting, by the client, from a content page server via a network, a content page; receiving, by the client, from the content page server via the network, in response to the request, one or more files containing a definition of the content page, primary local content to be displayed in a first portion of the content page, secondary local content to be displayed in a second portion of the content page, and a software component comprising executable instructions for requesting remote offer content for promoting at least one product from a remote offer content server and for capturing merchandising data from the client; and executing, by the client, said software component in connection with rendering the content page on the display device, wherein rendering the content page includes displaying the primary local content in the first portion of the content page, and wherein executing the software component causes the client to: request the remote offer content from the remote offer content server via the network; initiate a timer; display said remote offer content in said second portion of the content page if said remote offer content is received by the client before expiration of the timer or display said secondary local content in said second portion of the content page instead of the remote offer content if said remote offer content is not received by the client before expiration of the timer; and capture the merchandising data from the client relating to the content page and transmit the merchandising data to a merchandising server for storage in a merchandising database, wherein the merchandising server and the remote offer content server are each logically remote from the content page server.