Patent ID: 8566177

Claim:
A computer-implemented method of managing online content, comprising: receiving, in a server, a first user-supplied tag for an item available in an online store; receiving, in the server, a plurality of additional user-supplied tags for the item; dynamically, each time a customer in the online store indicates an intention to purchase the item, identifying, by the server, a relative degree of usefulness, with respect to the item, of each of the first tag and the plurality of additional tags by determining whether the any of the first tag and the plurality of additional tags have been used as a search term by a customer of the online store which led to the customer purchasing the item; determining by the server, a subset of the first tag and the plurality of additional tags to display based on the relative degree of usefulness; and displaying the subset of the first tag and the plurality of additional tags in association with the item in an online store interface.