Patent ID: 8763150

Claim:
One or more computer storage media having a system embodied thereon including computer-executable instructions that, when executed, leverage a private affinity in order to facilitate or enrich relationships in a social network, the system comprising: a cryptography component that receives a social network user profile associated with a user who is a member of a social network, the social network user profile including a set of private affinities that are cryptographically protected from public inspection, each private affinity in the set of private affinities describing at least one of a like, preference, behavior, activity, or habit of the user, wherein protected from public inspection is defined by a degree of authorization that exceeds a level of authorization required to access the underlying social network user profile; a matching component that compares a private affinity from the set to a disparate affinity included in a disparate social network user profile associated with a disparate user in order to identify a matching affinity that correlates with the private affinity, the private affinity from the set being unknown to the disparate user; and a notification component that generates a message that indicates the matching affinity has been identified, the message including a request to publish to the disparate user revealed information included in the social network user profile.