Patent ID: 8620757

Claim:
A computer system comprising at least one computer-readable medium having software to provide online account statements for accounts of customers of a company, said at least one computer-readable medium comprising: a transaction database comprising a transaction history for an account of a customer of said company, said transaction history comprising at least one transaction entry, said transaction entry comprising a merchant name for a first merchant; a merchant database comprising variations on said merchant name for said first merchant; a first set of computer executable instructions to compare said merchant name of said at least one transaction entry from said transaction database with said variations on said merchant name from said merchant database; a second set of computer executable instructions to provide a hyperlinked special offer indicia if a match occurs between said merchant name from said transaction database and one of said variations on said merchant name from said merchant database, to select said hyperlinked special offer indicia from a plurality of hyperlinked special offer indicia based on at least one of a rolling serial determination and a random determination, to determine whether there is a related special offer corresponding to a second merchant that is identified by a name different than the merchant name and said variations of said merchant name, and to provide a related hyperlinked special offer indicia with the hyperlinked special offer indicia when the related special offer has been determined; and a third set of computer executable instructions to provide an online account statement web page to said customer via said network, said online account statement web page comprising said transaction history of said account of said customer, said transaction history comprising said transaction entry, said transaction entry comprising said merchant name, said hyperlinked special offer indicia corresponding to said first merchant, and said related hyperlinked special offer indicia corresponding to said second merchant.