Patent ID: 8405504

Claim:
A method comprising: (a) displaying, using a wireless communication device, a first image associated with a first brand; (b) receiving, from a user of the device, an indication of a selection of the first image; (c) identifying a first location of the device independently of any location-specifying input provided by the user to the device; (d) wirelessly transmitting, using the device, first data, the first data comprising information relating to the first location of the device; (e) wirelessly receiving, using the device, second data; (f) displaying, using the device, a first map image that is based at least in part on the second data, wherein the first map image describes a first area overlapping with a location in proximity to the first location of the device, wherein the first map image comprises an indication of a location of a first brand access site at which a first branded entity having the first brand is accessible, and wherein the indication is located at a position in the first map image corresponding to the location of the first brand access site.