Patent ID: 8232956

Claim:
A liquid crystal display apparatus comprising a liquid crystal panel that displays video in accordance with an input video signal and a light source that applies light to the liquid crystal panel, the liquid crystal display apparatus including a controller controlling an emission luminance of the light source based on a feature quantity of the input video signal, the liquid crystal display apparatus further including a genre information obtaining element operable to obtain and provide genre information of the input video signal to the controller, wherein the controller automatically and variably controls a screen area of the liquid crystal panel displaying the video to exclude a portion of the screen area of the liquid crystal panel not exclusively displaying the video from being used in measuring the feature quantity, the excluded portion of the screen area of the liquid crystal panel is based on the genre information provided by the genre information obtaining element to the controller; and the excluded portion of the screen area of the liquid crystal panel not exclusively displaying the video is an area for display of at least part of the genre information.