Patent ID: 7100187

Claim:
An apparatus for generating customized content for in-route communication services on a mobile element, comprising: an input for inputting a primary content portion intended for a plurality of mobile elements, a supplemental content portion including supplemental content, an initial schedule portion, and a plurality of markers indicating where the supplemental content portion may be inserted, wherein said initial schedule portion indicates a preliminary schedule for inserting supplemental content into said primary content portion based on a transit schedule for a particular mobile element; an intra-transit scheduler for refining said initial schedule portion to generate an updated insertion schedule for inserting supplemental content into said primary content portion based on changes to the transit schedule for said particular mobile element; and a customizing unit, which inserts supplemental content into said primary content portion at markers in accordance with said updated insertion schedule to generate a customized communications stream for output to at least one user of said particular mobile element.