Patent ID: 8417576

Claim:
An information transmitting apparatus for transmitting page information displaying stock quantity of a subject of transaction via a network to a terminal device, comprising: a request receiving unit that receives a request transmitted from the terminal device; a hypertext transmitting unit, in the case where the request for a hypertext constituting the page information is received by the request receiving unit from the terminal device, that transmits a hypertext, to the terminal device, including tag information having location information defining a location of image data corresponding to the subject of transaction corresponding to the request and displaying the image data, and transmits a hypertext including tag information having the same location information on receipt of each of a plurality of the requests whose corresponding subjects of transaction are the same as each other; a stock-quantity information obtaining unit, in the case where the request including the location information is received by the request receiving unit from the terminal device which received the hypertext, that obtains stock-quantity information defining the stock quantity of the subject of transaction corresponding to the location information from a database in which the stock-quantity information indicating the stock quantity and whose content changes is registered; an image data generating unit that generates image data indicating stock quantity shown by the stock-quantity information obtained by the stock-quantity information obtaining unit in characters; and an image data transmitting unit that transmits the image data generated by the image data generating unit, to the terminal device; wherein the request receiving unit, the hypertext transmitting unit, the stock-quantity information obtaining unit, the image data generating unit, and the image data transmitting unit include hardware and software necessary to execute the recited functions.