Patent ID: 7486265

Claim:
A method of driving an electro-optical device, the electro-optical device including a plurality of pixels arranged to correspond to intersections between a plurality of scanning lines and a plurality data lines, each pixel maintaining a data signal supplied to a corresponding data line when a corresponding scanning line is selected, and a light source irradiating light of at least three different colors onto the individual pixels, the method comprising: dividing a vertical scanning period into fields for the individual colors, and each field into a first sub-field and a second sub-field, during the first sub-field of one field corresponding to any one color, stopping the light source from irradiating light; selecting one scanning line and one or more scanning lines adjacent to the one scanning line at substantially the same time; supplying, through the data lines, data signals corresponding to the pixels located at the one scanning line to pixels corresponding to the plurality of selected scanning lines; during the second sub-field subsequent to the first sub-field, controlling the light source so as to irradiate light of a corresponding color; selecting a scanning line other than the one scanning line among the scanning lines selected during the first sub-field; and supplying, through the data lines, data signals corresponding to the pixels of the selected scanning line to pixels corresponding to the selected scanning line.