Patent ID: 7520429

Claim:
A programmable display tag comprising: a micro-controller executing software for processing a received display protocol message transmitted wirelessly, the display protocol message conveying retail data comprising price data and product description text, the display protocol messages incorporating address data identifying the programmable display tag; a wireless interface operatively connected to an antenna receiving radio signals conveying the display protocol message, the wireless interface further operatively connected to the micro-controller and conveying the display protocol message to the micro-controller; a memory operatively interfaced with the micro-controller storing the retail data including the price data and the product description text, the memory further adapted to store an address associated with the programmable display tag; a display, adapted to receive display signals from the micro-controller indicating the price data and product description text, the display presenting the price data and product description text; and a detector configured to detect a presence of one or more individuals, in response to the individuals being in front of the programmable display tag, and wherein the programmable display tag is configured to monitor one or more instances in which the individuals pause or stop in front of the programmable display tag and use data associated with the instances to determine the effectiveness of the price data and the product description text, presented on the display, in capturing attention of one or more consumers.