Patent ID: 7822428

Claim:
A method for experiencing interactive multimedia information on a mobile unit comprising: receiving an interaction with a user interface of a mobile unit to subscribe to one or more channels having interactive multimedia content, wherein the mobile unit comprises: channel application memory for one or more channel applications that provide information for visually presenting the one or more subscribed-to channels; and a feed store for channel data used to populate information for the one or more channel applications, wherein said channel data is stored in channel-specific memory addresses of the feed store, wherein said channel data associated with at least one of the one or more subscribed-to channels is replaced in the feed store when updated channel data arrives to replace it, and wherein access to at least some channel data in the feed store is restricted to ones of said one or more subscribed-to channels associated therewith; displaying one of said one or more subscribed-to channels on a display of said mobile unit, wherein displaying one of said one or more subscribed-to channels comprises retrieving channel data from the feed store on the mobile unit; and receiving input to navigate through said interactive multimedia content of the displayed subscribed-to channel and to navigate to different ones of said one or more subscribed-to channels; wherein the mobile unit further displays one or more system channels and one or more other channels, wherein the one or more system channels comprise a channel listing channel providing information on a plurality of available channels, wherein the mobile unit restricts access to at least some system channel data stored on the mobile unit to said one or more system channels.