Patent ID: 7359873

Claim:
A method for managing stores implemented on an Internet, the method implemented on a computerized self-service platform and comprising: storing information concerning products offered for sale through the stores in a product database that provides product information for each of the stores; storing information concerning a presentation of the stores to customers in an e-commerce storefront for each of the stores; presenting, on the e-commerce storefront for each of the stores, the information concerning the products that is stored in the product database based on store tags in the e-commerce storefront that reference the product information in the product database, wherein the store tags are used to dynamically retrieve the information; providing an interface for a first merchant to update the product database and e-commerce storefront for one of the stores and for a second merchant to update the product database and e-commerce storefront for another one of the stores; and updating the presentation of the store on the e-commerce storefront in real-time after the product database is updated.