Patent ID: 7346606

Claim:
A computer-implemented method for generating a document with optimizable topic-relevant ads, the method comprising: a) for each of a plurality of document regions of the document, determining a topic, wherein the plurality of document regions are intrinsic to the document, and thereby independent of how the document is being viewed and of a user viewing the document; b) using at least the determined topics, associating, with each of the plurality of document regions, a different set of one or more topic-relevant ads; c) determining, from among the plurality of topics, a topic interest of a user; d) adjusting the scores of the ads using at least the determined topic interest of the user; and e) serving, for rendering to the user, an updated set of ads in association with the document using at least the adjusted scores, wherein each of the ads of each of the sets of one or more topic relevant ads includes a score, wherein an initial set of ads to be rendered in association with the document is determined using at least the scores of the ads, wherein the topic interest of the user is determined using at least monitored actions of the user with respect to the document, wherein an amount by which scores of ads are adjusted is determined using, at least, a confidence level that an observed monitored action of the user indicates a user topic interest, wherein an amount by which scores of ads are adjusted is greater for a first type of monitored user actions with respect to the document than a second type of monitored user actions with respect to the document, and wherein the second type of monitored user actions includes hovering a pointer cursor over a particular region, centering a particular region on a display, and highlighting at least a portion of a particular region.