Patent ID: 7472966

Claim:
A selectively attachable wheel cover for a motor vehicle, comprising: a base member comprising: an inner disc member having a peripheral edge, wherein at least a portion of the peripheral edge comprises a toothed surface; a body member having a front face and substantially housing the inner disc member, the body member further comprising a plurality of radially extending tubular members; a plurality of arm members slidably disposed therein the tubular members, the arm members each having a proximal end, and a distal end, wherein the distal ends of the arm members are sized and shaped to engage an outermost portion of a rim of a motor vehicle; a plurality of cable members, each having a first end and a second end, wherein the first end is affixed to a portion of a back side of the inner disc member and the second end is affixed to the proximal end of the arm member; and a screw member disposed thereon a circumferential surface of the body member, wherein the screw member is sized and shaped to engage the toothed surface of the inner disc member and wherein rotation of the screw member in a first direction, in turn, rotates the inner disc member, which pulls the cable members therethrough the tubular members, retracting the arm members; and wherein rotation of the screw member in a second direction rotates the inner disc member in a an opposite direction, loosening the cable members and enabling the arm members to be extended; a shaft member having a distal end, the shaft member being connected to a center portion of the body member, extending substantially axially therefrom the front face of the body member; and a display member having a center, a lower half, and a display surface, the display member being rotably mountable substantially to the distal end of the shaft member, wherein the display member comprises a weight assembly mounted thereto substantially its lower half such that, when mounted thereon the distal end of the shaft member, the orientation of the display surface of the display member remains substantially stationary whether the rim of the vehicle is rotating or not.