Patent ID: 8499941

Claim:
A gravity-fed display hook for displaying retail merchandise, the gravity-fed display hook comprising: a metal wire having a first bend and a second bend and further comprising: a label-holding wire with a horizontal bar attached at one end, the horizontal bar configured for mounting of a flip scan label holder thereto; a hang wire substantially parallel to the label-holding wire; and a bridge wire that connects the label-holding wire to the hang wire, the bridge wire being substantially perpendicular to the label-holding wire and hang wire; a cross wire attached to the bridge wire, the cross wire having two bends that form upturned portions configured to fit into openings in a vertical support structure such that the label-holding and hang wires project outwardly from the vertical support structure, the cross wire further configured to position the label-holding and hang wires at a downward angle between 10 and 20 degrees from horizontal; wherein the label-holding wire includes an upward bend such that the label-holding wire includes a downward-extending portion and an end portion that is within three degrees of horizontal.