Patent ID: 8753186

Claim:
A system for providing gameplay of branded word-based puzzles comprising crossword puzzles or word search puzzles, the system comprising: one or more processors configured to execute one or more computer program modules, the one or more computer program modules comprising: a gameplay module configured to: generate a custom puzzle having a predefined solution that includes one or more words to be solved or found, wherein the one or more words to be solved or found are related to a particular brand of a sponsor of the custom puzzle; cause the custom puzzle to be communicated for gameplay; receive an input of at least one letter associated with an attempt to solve the custom puzzle; compare the input with the predefined solution; determine that the custom puzzle has been at least partially solved based on the comparison; cause a branded item or one or more sweepstakes entries to win the branded item to be provided based on the determination that the custom puzzle has been at least partially solved; and an accounting module configured to: facilitate receipt of sponsored funds from the sponsor of the custom puzzle based on the custom puzzle being communicated for gameplay.