Patent ID: 7204373

Claim:
A product display system for displaying product packages, said product display system comprising: at least one generally horizontal support; at least one illumination source positioncd substantially above said generally horizontal support and operable to illuminate said support; and a plurality of tilted product packages positioned on said support, said tilted packages comprising tilted boxes having a generally flat front face, a rear wall opposite said front face, opposite side walls, an openable top and a bottom opposite said top, said tilted boxes being arranged adjacent other tilted boxes such that opposed side walls of said adjacent tilted boxes generally abut one another, said tilted boxes being arranged in at least two rows with a front row being viewable by a person viewing said tilted boxes and a rear row being substantially nested behind said front row, said tilted boxes being tilted such that said front face of at least some of said tilted boxes faces at least partially toward said illumination source to provide enhanced illumination of said front face of said at least some of said tilted boxes; and a plurality of non-tilted boxes positioned on said generally horizontal support, said non-tilted boxes being generally vertically oriented or non-tilted, such that a front face of each of said non-tilted boxes is generally vertical, said non-tilted boxes being arranged on said support at or near said tilted boxes whereby said at least one illumination source provides enhanced illumination of said front faces of said tilted boxes as compared to the illumination of said front faces of said non-tilted boxes.