Patent ID: 8612891

Claim:
A computerized method for rewarding a user for sharing activity information with a third party, the method comprising: electronically receiving a user privacy preference that indicates a sensitivity level of activity information that the user is willing to share in response to a reward, a value of the reward based on a degree of the sensitivity level; electronically setting a privacy setting for the user based on the received user privacy preference; electronically tracking web browsing activity of the user during one or more web browsing sessions and generating therefrom user activity information by recording one or more web browsing events, each of the one or more web browsing events including the user's interaction with web content; assigning a privacy score to each of the one or more web browsing events based on a sensitivity of the respective web browsing event that the user is willing to share; filtering, the one or more web browsing events using the privacy scores assigned to the one or more web browsing events and a threshold value associated with the user privacy preference; electronically sending a subset of the user activity information as a result of the filtering; and providing a reward to the user based on the user activity information sent.