Patent ID: 7861934

Claim:
A sales lead recorder, comprising: a housing; a badge holder for receiving and holding a badge, the badge holder including a slot formed through the housing, wherein the badge includes a printable surface area defined by a surrounding perimeter of the badge and a code embedded in the printable surface area, wherein the badge holder includes a reference code embedded on a surface of the badge holder, wherein the reference code is for computation of at least one system performance metric, the badge holder being configured such that the badge occults the reference code when inserted into the slot; an imaging module positioned in the housing that includes: a lens that is separated from the badge holder by a fixed distance; and an imager coupled with the lens, wherein the imager is configured to capture an optical image of the surface area created by the lens, and convert the optical image into an electronic representation, and wherein the imager and the lens are configured to capture the entire printable surface area of the badge; a processor coupled to the imager, wherein the processor is configured to receive the electronic representation, determine the embedded code within the electronic representation, and produce sales lead data associated with the badge.