Patent ID: 7836127

Claim:
A computer-implemented method for dynamic notifications in an integrated content production process, the computer including a processor and memory and the method comprising steps performed by the computer of: providing, by the processor, an integrated content production system comprising a plurality of applications connected by an enterprise service bus; running, by the processor, a first application from the plurality of applications for performing a first content production activity; automatically sending, by the processor, a first notification message to a first recipient after the first content production activity is finished, wherein the first notification message informs the first recipient to perform a second content production activity of the first application and the first notification message comprises a reference to the second content production activity for completion; and automatically sending, by the processor, a second notification message to a second recipient after the second content production activity is finished, wherein the second notification message informs the second recipient to perform a third content production activity of the first application and the second notification message comprises a reference to the third content production activity for completion; wherein the step of automatically sending the first notification message comprises: determining a medium based on a set of notification rules; and sending the first notification message via the medium determined.