Patent ID: 7606810

Claim:
A system arranged to deliver access to secondary information content based upon selection of primary information by a user, the system comprising: a communication port for communicating with a publisher website; at least one microsite embedded in the system, the microsite having the secondary information content, wherein the secondary information content is classified according to a predetermined taxonomy map; identifier information associated with primary information accessible through a publisher website that communicates with the system via the communication port, the identifier information including a unique identifier and classification information according to a predetermined taxonomy; a computer program product adapted to receive the identifier information associated with the primary information upon selection of the primary information by a user on a publisher website, wherein the computer program product determines relevance of the secondary information content with regard to the selected item of primary information content, creates a link to the secondary information content if the determined relevance meets or exceeds a predetermined threshold relevance, and communicates the link through the communication port to the publisher website; a first memory section for storing the identifier information associated with the primary information, the identifier information comprising a first set of metadata tags associated with the primary information; and a second memory section for housing the secondary information content, the secondary information content having a second set of metadata tags associated therewith, wherein the computer program product determines relevance by comparing the first set of metadata tags and the second set of metadata tags, wherein the computer program product determines relevance by calculating a numerical value based upon comparing the first set of metadata tags to the second set of metadata tags to obtain a matching score for the secondary information content, and wherein the primary information content and the secondary information content each have a plurality of tags associated therewith, and the matching score for the secondary information content is calculated in accordance with a total numerical value for matches between the tags associated with the secondary information content and the tags associated with the primary information content.