Patent ID: 8412570

Claim:
A method, within a computer hardware system, comprising: receiving, from a first user, a registration for a first website; receiving, from a second user, a registration for a second website; associating a second functional marketing element with the first user; associating a first functional marketing element with the second user; inserting, within the first website, the first functional marketing element; providing, to the first user, at least one recommended website, associated with the computer hardware system, into which the second functional marketing element is to be reciprocally inserted; and reciprocally inserting, within the second website, the second functional marketing element based upon the first functional marketing element being inserted within the first website, wherein the at least one recommended website is different than the first website, the second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.