Patent ID: 8335720

Claim:
A method, comprising: collecting, by a computer based system for tailored marketing of consumers, merchant data, consumer data, and transaction data; identifying, by the computer based system, a period of excess inventory of a merchant based on the merchant data; identifying, by the computer based system, customers likely to respond to tailored marketing for the merchant based on the consumer data and the transaction data; and sorting, by the computer based system and according to a concentric circles algorithm, the identified customers based on the likelihood of the customers to respond to the tailored marketing for the merchant, wherein the concentric circles algorithm comprises: identifying, by the computer-based system, a first group of the merchants identified customers based upon a first spending amount; identifying, by the computer-based system, a second group of the merchant's identified customers based upon a second spending amount, wherein the second spending amount is less than the first spending amount, and wherein the second group of the merchant's identified customers includes the first group of the merchant's identified customers; and selecting for tailored marketing, by the computer-based system, the second group of the merchant's identified customers based upon the merchant's desire for increased demand during the period of excess inventory.