Patent ID: 7966221

Claim:
A method, comprising: receiving data associated with a sale of goods or services, utilizing an input device; calculating a plurality of values associated with the sale of goods or services based on the received data, utilizing a processor in communication with the input device; comparing at least one of the values to a first low threshold, utilizing the processor; comparing at least one of the values to a second high threshold, utilizing the processor; determining a price of the goods or services based on the comparisons, utilizing the processor; and outputting the determined price, utilizing an output device in communication with the processor; wherein the data associated with the sale of goods or services is received in response to a price request for the goods or services by a buyer; wherein the price of the goods or services is an optimal price determined in real-time, such that the price of the goods or services is attributed to the sale of the goods or services and reflects a current optimal price that is optimal at the time of the determination of the price of the goods or services and in which maximum revenues are capable of being realized based on the values associated with the sale of goods or services.