Patent ID: 8321276

Claim:
A method performed by execution of computer readable program code on one or more processor-based computing devices, the method comprising: receiving, at the one or more processor-based computing devices, information about one or more transactions, each of the one or more transactions including a respective sale of at least one first item selected by a customer from a plurality of purchasable items and an offer of cross-sale of at least one second item offered to the customer from the plurality of purchasable items, the information about the each of the one or more transactions including information about an outcome of the respective offer of cross-sales of the at least one second item; and determining, at the one or more processor-based computing devices, effectiveness measures based on the received information, each of the effectiveness measures being associated with at least one of a plurality of combinations of at least one item from the plurality of purchasable items and a corresponding offer of cross-sale of at least another item from the plurality of purchasable items, each of the effectiveness measures being representative of a likelihood of the corresponding offer of the cross-sale of the at least other item being accepted when offered in combination with the respective at least one item from the plurality of purchasable items and computed based on p=s/N, where p represents the likelihood of the cross sale of the respective at least other item when offered in combination with the respective at least one item from the plurality of purchasable items, s represents a number of successful cross sales over a period of time for the respective at least other item when offered in combination with the respective at least item from the plurality of purchasable items, and N is the number of times a cross-sale promotion offering the respective at least other item in combination with the respective at least one item from the plurality of purchasable items has been presented to the customer over the period of time.