Patent ID: 8581834

Claim:
An electro-optical device comprising: a display section that has a plurality of pixels; a control value acquisition section that acquires an initial value of a control value c which is used when an image is displayed on the display section; a calculation section that decreases the control value c whenever the image of the display section is rewritten; and a control section that selects one driving method from a plurality of driving methods on the basis of the control value c and rewrites the image of the display section by using the selected driving method, wherein the control value c is an integer, wherein one pixel of the plurality of pixels has a first electrode, a second electrode that is opposed to the first electrode, and an electro-optical material layer that is interposed between the first electrode and the second electrode, wherein the control section has a first driving method of executing a first clear operation, a second clear operation, and an image display operation, a second driving method of executing a clear operation and the image display operation, and a third driving method of executing a difference image display operation which displays a difference image between a new image and the image displayed on the display section, and wherein in rewriting the image the number of times corresponding to the initial value of the control value c, the first driving method is selected when the control value c is equal to or more than a predetermined value L (L is an arbitrary integer) and less than a predetermined value M (M is an integer equal to or more than L+1), the second driving method is selected when the control value c is equal to or more than the predetermined value M and less than a predetermined value N (N is an integer equal to or more than M+1), and the third driving method is selected when the control value c is equal to or more than the predetermined value N.