Patent ID: 7289819

Claim:
A message distribution system which distributes messages for transmission/reception between mobile terminals, comprising: a message distribution server which receives a message transmitted from one of the mobile terminals and distributes the message to the mobile terminal on a receiving side; and a library server which includes: a data storage unit storing a plurality of content data corresponding to a keyword; and a control circuit which: executes a search to determine matching with the keyword stored in the data storage unit by using a word contained in a body of the message as a key upon a request from one of the message distribution server and the mobile terminal; extracts, when the word matches the keyword, all content data corresponding to the keyword from the data storage unit, and extracts content data based on predetermined transmission user condition information from the extracted content data; embeds the extracted content data based on the predetermined transmission user condition information in the message; and adds the extracted content data embedded in the message to said transmission user condition information.