Patent ID: 8370880

Claim:
A method, comprising: receiving a request for a video clip from a mobile phone that is associated with a content distributor, the request received from the mobile phone as a telephone call that includes voice-prompted inputs that identify the video clip or as a text message that identifies the video clip; obtaining the video clip; determining that a communication link with the mobile phone is already established if the request is received from the mobile phone as the telephone call, and determining that the communication link with the mobile phone is not already established if the request is received from the mobile phone as a text message; and: communicating the video clip to the mobile phone via the communication link to be rendered on the mobile phone responsive to determining that the communication link with the mobile phone is already established; and establishing an additional communication link with the mobile phone and communicating the video clip to the mobile phone via the additional communication link to be rendered on the mobile phone responsive to determining that the communication link with the mobile phone is not already established.