Patent ID: 8057061

Claim:
A showcase, having at least one vertical pillar, in which the inside of a display chamber disposed in a main body is illuminated by an illumination apparatus, wherein the illumination apparatus includes at least two LED illumination members each having an LED element, and a holding member with a front surface attached to the main body, at the least one vertical pillar and extending there-along, hold holding the LED illumination members, and the holding member having a partition wall and having two holding portions being symmetrical in relation to the partition wall that extends along an axis in the center of the holding member in a direction perpendicular from the front surface towards the display chamber, includes each holding portion including a pair of reflector engagement portions, each having a reflector disposed thereon, one disposed on each side of the irradiation path of light from the LED element and are disposed away from each other as a distance from the LED element increases, and a lead wire receiving portion contained within each holding portion member to receive and a lead wire for supplying power to the LED illumination member received in the lead wire receiving portion.