Patent ID: 8010286

Claim:
A system comprising: a plurality of stationary data tags, each of said stationary data tags positioned at a predetermined, fixed location along a predetermined, fixed route, each of said stationary data tags having a unique value and each of said stationary data tags indicating a position along the predetermined, fixed route; a data tag reader for reading each of the plurality of data tags, said data tag reader positioned on a vehicle which traverses the predetermined, fixed route so that the data tag reader traverses the predetermined, fixed route when the vehicle traverses the predetermined, fixed route; a central memory area separate and apart from the stationary data tag for storing central memory data, said central memory data comprising: (1) data defining the unique value of each of the stationary data tags along the predetermined, fixed route; and (2) data defining a plurality of content items, each of said plurality of content items corresponding to at least one value each of the plurality of stationary data tags, said plurality of content items relating to the vehicle characteristics, wherein the stationary data tags do not store the content items; a presentation device positioned on the vehicle; and a processor positioned on the vehicle and configured to execute computer executable instructions for: reading the value from each of the plurality of data tags via the data tag reader as the vehicle traverses the predetermined, fixed route and as the vehicle and the data tag reader on the vehicle move relative to the stationary data tags; responsive to said reading, accessing the central memory area to compare the read value to the plurality of content items stored in the central memory area; when the read value corresponds to at least one of the plurality of content items, selecting the content item from the plurality of content items stored in the central memory area which corresponds to the read value; and presenting on the vehicle via the presentation device the selected content item from the central memory area to an occupant of the vehicle.