Patent ID: 8234167

Claim:
A system comprising: a computer readable medium containing executable program code encoded thereon to implement an advertising broker, said advertising broker acting as a third party clearing house simultaneously serving at least one advertisement sponsor, a plurality of VoIP service provider networks, and a plurality of subscribers, said advertising broker comprising a provisioning subsystem, an advertisement and settlement system, and a service logic subsystem, said provisioning subsystem registering and provisioning a plurality of VoIP service provider networks, subscribers, and at least one advertisement sponsor; said advertisement and settlement subsystem extracting a profile associated with subscriber(s) to determining what advertisements are to be rendered and generating settlement information, after advertisements are rendered, by determining a cost to be charged to sponsor(s) and a revenue to be credited to VoIP service provider network(s); said service logic subsystem defining how advertisements are rendered over the Internet; the program code instructing a processor to perform the following: i. provisioning said plurality of VoIP service provider networks for communication with said advertisement broker over the Internet, each VoIP service provider network providing multimedia calling capabilities over the Internet; ii. receiving, from a subscriber, a request for providing a multimedia communication with a called party; iii. picking at least one advertisement sponsor from one or more advertisement sponsors, with said at least one advertisement sponsor providing one or more advertisements; iv. selecting at least one advertisement from said one or more advertisements; v. identifying a VoIP service provider network among said plurality of VoIP service provider networks for providing said multimedia communication; vi. providing said multimedia communication with said called party at a flee or subsidized cost to said subscriber via said identified VoIP service provider network in exchange for rendering said selected at least one advertisement, said selected at least one advertisement inserted by said advertising broker.