Patent ID: 7262707

Claim:
A message sign alert device, comprising: a housing having a planar message display window in a first plane and a first visual alert window disposed on the housing at a periphery of the planar message display window; a message display section having a planar display unit including a plurality of light emitting message elements for displaying message information, the planar display unit being disposed within the housing and adjacent to the planar message display window for projecting light from the message elements through the planar message display window, the light from the plurality of light emitting message elements being projected at an angle that is substantially normal to the planar message display window; a first visual alert section having at least one light emitting first visual alert element disposed within the housing and adjacent to the first visual alert window for emitting a first visual alert signal through the first visual alert window, the light from the at least one first visual alert element being projected at an oblique angle relative to the planar message display window; and a control unit for operating the message display section and the first visual alert section, the control unit operating the first visual alert section to emit the first visual alert signal for operatively providing a visual attraction to the display of a message on the planar message display section.