Patent ID: 7533031

Claim:
A method of providing insurance services, said method comprising the steps of: providing a paper form having information relating to an insurance service and a plurality of tags printed thereon, each tag containing coded data indicative of an identity of the paper form and of the tag's own location on the paper form, operatively positioning an optical sensing device relative to the paper form; sensing at least some of the coded data; generating indicating data in the sensing device using the sensed coded data, indicating data regarding the identity of the form paper form and a position of the sensing device relative to the form paper; and sending the indicating data to computer system, such that the computer system can identify, using the indicating data, at least one parameter relating to the insurance service; wherein at least one parameter is an action parameter of the insurance service, the method including effecting, in the computer system, an operation in respect of the action parameter; and wherein the action parameter of the insurance service is selected from the group comprising: obtaining insurance product information; obtaining details of an insurance policy; obtaining a quote for insurance; making an insurance claim; viewing the terms of an insurance policy; accepting the terms of an insurance policy; and making payment for an insurance policy.