Patent ID: 8919579

Claim:
An ultra narrow retail display fixture comprising: a support frame comprising a plurality of spaced apart frame members, each spaced apart frame member having a vertical section and a horizontal section, the vertical section being perpendicular to the horizontal section which is located at a base of the vertical section, forming the shape of an inverted letter T, the plurality of spaced apart frame members being connected by a first horizontal support rail located proximate to a vertical midsection of the display fixture, a second horizontal support rail located proximate to an upper section of the display fixture, and a rectangular support structure located at a bottom section of the display fixture, the first and second horizontal support rails and the rectangular base support structure spanning the length of the display fixture; a plurality of shelves attached between each of the plurality of spaced apart frame members, each shelf having a horizontal shelf bottom, two side panels located on opposite ends of the horizontal shelf bottom, and a lip which extends upward from the front-most edge of the horizontal shelf bottom, each shelf operative to support one greeting card tier, each greeting card tier resting on one of the plurality of shelves and also attached to the first or second horizontal rail; a vertical endcap panel attached to each of a first and second end of the support frame, the vertical endcap panel substantially extending from the base of the display to a top of the display; and the display fixture being anchored directly to the floor.