Patent ID: 7605720

Claim:
A method of prioritizing traffic events associated with a geographic area for displaying to viewers through a television content distribution system of distribution points and associated service areas, comprising: determining priority schemes for a plurality of viewers, wherein a first priority scheme indicates relative importance of a plurality of traffic event zones for a first viewer associated with a first localized service area, and a second priority scheme indicates relative importance of the plurality of traffic event zones for a second viewer associated with a second localized service area, wherein the first priority scheme differs from the second priority scheme; associating a first and a second traffic event with selected traffic event zones, wherein the first traffic event is associated with a first traffic event zone and the second traffic event is associated with a second traffic event zone different from the first traffic event zone; prioritizing the first and second traffic events for the first localized service area using the first priority scheme, wherein the first traffic event has a greater priority than the second traffic event; and prioritizing the first and second traffic events for the second localized service area using the second priority scheme, wherein the first traffic event has a lesser priority than the second traffic event.