Patent ID: 7542923

Claim:
A method for generating a unique identifier that can be used to integrate an offline experience of a user with an online experience of the user, comprising: establishing an offline experience identifier that is used to access at least one offline experience data item, the offline experience data item being a data item relevant to the offline experience; as part of a transaction related to at least one of the offline experience and the online experience, collecting at least one user data item, the user data item being a data item relevant to the user; establishing a user identifier that is used to access the user data item; using at least one of the offline experience identifier and the user identifier to establish the unique identifier with a processor; using the unique identifier to subsequently obtain at least one of the offline experience identifier and the user identifier, and providing information to a user based in part on at least one of the subsequently obtained offline experience identifier and user identifier, wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier.