Patent ID: 8886627

Claim:
A method comprising: receiving, at a server system, from a client system, a forward query, wherein the forward query is associated with a querying user; in response to the forward query, the server system performing: identifying items relevant to the forward query; generating a forward search report for the forward query, the forward search report identifying the items as search results for the forward query; sending the forward search report to the client system; identifying data that was submitted by one or more users, including at least one user other than the querying user, responsive to previous interactions, with the one or more users, involving a particular item of the items that are relevant to the forward query; generating an inverse search report, the inverse search report identifying a physical location associated with the particular item, the inverse search report further comprising information included in or derived from the data that was submitted by the one or more users, including the at least one user other than the querying user, responsive to the previous interactions, with the one or more users, involving the particular item, wherein the information includes one or more ratings of the particular item; sending the inverse search report to the client system; causing the client system to display the inverse search report in association with the particular item; wherein the method is performed by one or more computing devices.