Patent ID: 8312503

Claim:
A management apparatus for managing content to be displayed on a display apparatus and content information to be transmitted to a terminal comprising: a receiving unit configured to receive a content information request command from the terminal; a display control unit configured to sequentially display at least a first piece of content and a second piece of content; a determination unit configured to, in a case where the content information request command is received during display of the second piece of content, determine whether the first piece of content has been displayed in a predetermined period of time before a reception time of the content information request command; a transmission unit configured to, in a case where it is determined that the first piece of content has been displayed in the predetermined period of time before the reception time of the content information request command, transmit content information related to the first piece of content to the terminal that has transmit the content information request command during display of the second piece of content, and, in a case where it is determined that the first piece of content has not been displayed in the predetermined period of time before the reception time of the content information request command, transmit content information related to the second piece of content to the terminal that has transmit the content information request command during display of the second piece of content; and an acquisition unit configured to, in a case where the content information request command is received during display of the second piece of content, acquire an elapsed period of time between a time at which display of the second piece of content has been started and a time at which the content information request command has been received, wherein, in a case where the elapsed period of time acquired by the acquisition unit is shorter than the predetermined period of time, the determination unit determines that the first piece of content has been displayed in the predetermined period of time before the reception time of the content information request command, and wherein, in a case where the elapsed period of time acquired by the acquisition unit is longer than the predetermined period of time, the determination unit determines that the first piece of content has not been displayed in the predetermined period of time before the reception time of the content information request command.