Patent ID: 8694392

Claim:
A non-transient, computer-readable media having stored thereon instructions for providing access to an aggregation of web system functionalities related to a product within an electronic catalog of a wholesaler, the instructions performing steps comprising: causing a product catalog page to be displayed on a client computing device, the product catalog page presenting a plurality of products that are available for purchase from the wholesaler; causing a pop-up to be displayed on the client computing device in association with a one of the plurality of products presented in the product catalog page that are available for purchase from the wholesaler wherein the pop-up comprises a plurality of user interface elements each providing access to a corresponding one of a plurality of web system functionalities that have been determined to be applicable to the one of the plurality of products presented in the product catalog page that are available for purchase from the wholesaler; receiving data indicative of a selection of a one of the plurality of user interface elements from the plurality of user interface elements presented in the pop-up; and causing a performance of a one of the plurality of web system functionalities that corresponds to the of the plurality of user interface elements selected from the plurality of user interface elements presented in the pop-up.