Patent ID: 8583775

Claim:
A method for tracking and reporting traffic activity on a web site comprising the steps of: storing a web page on a first server coupled to a wide area network, said web page having web page code and data mining code including a cookie processing script; uploading the web page to a visitor computer responsive to a request over the wide area network from the visitor computer; operating the data mining code on the visitor computer to obtain web browsing data; and operating the cookie processing script at the visitor computer on the web browsing data to determine whether a cookie exists for the web page on a visitor computer; if no cookie exists on the visitor computer, then operating first code to create and load new cookie values on the visitor computer; and if the cookie exists on the visitor computer with current cookie values, then operating second code from a different web site to read the cookie stored on the visitor computer, processing the cookie based on the current cookie values and visitor activity on the web page to determine new cookie values, and replacing the current cookie values with the new cookie values.