Patent ID: 8463942

Claim:
A method comprising receiving, by a web server, a request for information from an Internet user; determining a connection speed of the Internet user; determining, by the web server, a geographic location of the Internet user, wherein determining the geographic location comprises: receiving one of an Internet protocol (IP) address, host name or domain name associated with the Internet user; determining a geographic address of an entity that owns the IP address, host name or domain name; obtaining a route through the Internet to a target host for the IP address, the route comprising any intermediate hosts; determining a geographic naming convention for each intermediate host within the route through the Internet to the target host, the geographic naming convention suitable for inferring a geographic location of an intermediate host within the route; deriving the geographic location of the intermediate host within the route by automatically matching intermediate hosts to geographic locations through use of a database correlating geographic naming conventions to geographic locations; if the intermediate hosts within the route does not have associated known geographic naming conventions, deriving the geographic location of the intermediate host in the route by determining a geographic location of an entity that owns the intermediate host, and automatically determining the geographic location of the Internet user by analysis of the route and the geographic location of each intermediate host; and tailoring, by the web server, information provided to the Internet user based at least in part on the geouaphic location of the Internet user and the connection speed of the Internet user.