Patent ID: 8610759

Claim:
A method comprising: including, by an adjunct content presentation system, main content within a first image of a media content instance and a second image of the media content instance; including, by the adjunct content presentation system, adjunct content within the first image by setting a pixel value of a first group of pixels included in the first image to be greater than a predetermined neutral pixel value; including, by the adjunct content presentation system, the adjunct content within the second image by setting a pixel value of a second group of pixels included in the second image and corresponding to the first group of pixels to be less than the predetermined neutral pixel value; and presenting, by the adjunct content presentation system, the first and second images; wherein the pixel values of the first and second groups of pixels are set to result in the adjunct content being perceptible to a first viewer viewing only one of the first and second images during the presentation of the first and second images and substantially imperceptible to a second viewer viewing both the first and second images during the presentation of the first and second images, and the main content is perceptible to the first viewer viewing the only one of the first and second images during the presentation of the first and second images and the second viewer viewing the both the first and second images during the presentation of the first and second images.