Patent ID: 8589253

Claim:
A method comprising: storing data in a database on a plurality of products for purchase or sale in a multi-buyer, multi-seller environment, the database being coupled to a multi-seller server that facilitates the purchase and sale of products in the multi-buyer, multi-seller environment; storing data in the database on a plurality of buyers and sellers in the multi-buyer, multi-seller environment including shipping data and payment information; and the multi-seller server causing product data on a subset of said products for purchase or sale by at least one of said plurality of sellers to be displayed in a display window of a computing device separate from the multi-seller server and associated with one of the plurality of buyers, the product data being displayed via a third party website that is separate from the multi-seller server; wherein the multi-seller server causing product data to be displayed includes causing, via the third party website, at least one of said products for purchase or sale in the subset of products to be repeatedly replaced and an alternate product of the products for purchase or sale in the subset to be displayed such that a stream of products for sale or purchase is displayed in the display window of the computing device via the third party website, wherein causing at least one of said products to be repeatedly replaced and an alternate product to be displayed includes scrolling the displayed product data in a horizontal fashion such that as the at least one product moves off of one side of the display window the alternate product appears from the opposite side of the display window; and wherein the product data includes a product image and a corresponding product price, the product price for each displayed product including a shipping cost calculated based on the shipping data of the buyer associated with the computing device and the shipping data of the seller of the displayed product, and wherein causing at least one of said products to be repeatedly replaced and an alternate product to be displayed includes scrolling product images and their corresponding product prices in a horizontal fashion such that as one product image and its corresponding product price moves off of one side of the display window another product image and its corresponding product price appears from the opposite side of the display window.