Patent ID: 7137549

Claim:
A method of enabling electronic redemption of a plurality of tokens, wherein each of said tokens is disposed on a respective product label and includes coded data for determining a unique product identifier associated with the corresponding said product label, the method including the steps of: using a sensing device, and for each of said tokens: (a) generating interaction data by sensing at least some of the coded data of a selected one of said tokens, said interaction data representing interaction of the sensing device with the coded data based on the position of the sensing device relative to the product label for said selected token; and (b) forwarding said interaction data to a computer system, for enabling the product identifier associated with the product label for said selected token to be captured electronically in said computer system, thereby enabling the computer system to transmit additional data to a token administrator; and receiving token redemption data from the token administrator after a predetermined combination of said additional data has been transmitted to the token administrator.