Patent ID: 8670007

Claim:
A method for driving a display apparatus, the display apparatus sequentially renewing an image to be displayed on a display region, the method comprising: dividing the display region into sub-regions; controlling a gradation luminance characteristic of each of the sub-regions, in response to the sequential renewing of the image, (i) evaluating, in accordance with an input signal by which each pixel is displayed, a relative brightness of each of the sub-regions into which the display region has been divided, and (ii) judging whether or not the display region has a first sub-region that is brighter by a threshold degree than other sub-regions, wherein the controlling controls the gradation luminance characteristic of each of the sub-regions so that (a) a white luminance of each of the sub-regions of the display region where white luminance is obtained, when it is judged that the display screen has no first sub-region, becomes lower than a white luminance of the first sub-region of the display region where white luminance is obtained, when it is judged that the display region has the first sub-region, and (b) a white luminance of each of the sub-regions other than the first sub-region of the display region where white luminance is obtained, when it is judged the display region has the first sub-region, becomes lower than a white luminance of the first sub-region of the display region where white luminance is obtained, when it is judged that the display region has the first sub-region.