Patent ID: 8838478

Claim:
A method, comprising: analyzing, using a processing unit, interactions between a plurality of device users; identifying, using the processing unit, selected device users, of the plurality of device users, as members of a virtual group based on the analyzing, where identifying the selected device users as members of the virtual group includes: identifying a call being placed between a first one of the plurality of device users and one or more second ones of the plurality of device users, and identifying the selected device users based on the call, the selected device users including the first one of the plurality of device users and the one or more second ones of the plurality of device users; identifying, using the processing unit, one or more attributes, characteristics, or actions, that a sub-set of the members of the virtual group have in common, that relate to one or more goods or services, for sale; targeting, using the processing unit, one or more advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the one or more identified attributes, characteristics, or actions; and sending, using the processing unit, the targeted advertisements, related to the one or more goods or services, for sale, to devices associated with other members of the virtual group that are not included in the sub-set of the members based on the targeting.