Patent ID: 8503620

Claim:
A communication method, said method comprising the steps of: receiving calls from a plurality of callers seeking connection to desired subscribers among a plurality of available subscribers; tracking a history of calls made by and received by said plurality of available subscribers; offering to advertisers the ability to generate an advertisement to be associated to said plurality of available subscribers to be played to said callers when attempting to connect said callers to a said desired subscriber among said plurality of available subscribers, wherein said advertiser may review said tracked call history of said plurality of available subscribers to select a sub-set of subscribers so as to associate said advertisement to said selected sub-set of subscribers; receiving a call from one of said callers attempting a connection to said desired subscriber among said plurality of subscribers, where said desired subscriber is also in said sub-set of subscribers to which at least one advertisement is associated; retrieving said advertisement associated with said subscriber in said sub-set of subscribers; playing said advertisement to said caller during a ring-back period of the attempted connection.