Patent ID: 8533068

Claim:
A method for coordinating the distribution of products from a plurality of product manufacturers to consumers from a network comprising a server comprising a display of an order fulfillment page wherein each of said product manufacturers is an entity having at least one distribution channel that involves a retail establishment, comprising: posting to a plurality of manufacturers a second product order on an order fulfillment page on the network corresponding to a first product order received from a consumer on said network to a given manufacturer for a product of said given manufacturer, said order fulfillment page being accessible by said given manufacturer or by one or more product retailers identified by said manufacturer in accordance with the selected fulfillment policies on said network of said given manufacturer, wherein said first product order contains product order information of said consumer and said fulfillment polices are selected from: i) not accepting a consumer product order by any retailer or by said given manufacturer whereby product unavailability is indicated on said network; ii) fulfilling a consumer product order by said given manufacturer whereby the consumer product order is routed on the network to said given manufacturer for fulfillment; iii) fulfilling a consumer product order by a particular retailer identified by said given manufacturer based on the particular product ordered whereby the consumer product order is routed on the network to the identified retailer for fulfillment; and iv) fulfilling a consumer product order by routing the consumer product order to a product order list accessible by said given manufacturer, accessible by one or more retailers identified by said given manufacturer for fulfillment by any of said retailers or by said given manufacturer, or accessible by said given manufacturer and by one or more of said identified retailers whereby the consumer product order is routed on said network to a back room manager that posts the consumer product order on the product order list from which manufacturers and retailers select an order to be fulfilled by that manufacturer or retailer with a fulfillment acceptance indication; whereby upon receipt of a fulfillment acceptance indication of said second product order from said given manufacturer or retailer said product order information is transmitted on said network to said given manufacturer or retailer; and said second product order is purged from said order fulfillment page after receiving said fulfillment acceptance indication on said network.