Patent ID: 7389106

Claim:
A method for changing user behavior of usage of wireless services in order to effect shaping of traffic and utilization patterns among a plurality of cells within a rate plan region, said method comprising the steps of: accessing a rate plan having at least one standard charge rate of service consumption for services consumed within a rate plan region; defining one or more shaping rules having potential discounts from said standard charge rate under certain cell-specific utilization conditions, wherein said shaping rules comprise a graduated comparative function of a percentage discount from said standard charge rate as a function of a ratio of utilization of a current cell and a geographically adjacent cell; receiving real time utilization statistics for a cell in which a mobile device is currently located, said cell being within said rate plan region; responsive to receipt of a service initiation request from said mobile device, generating a discount value relative to said standard charge rate in consideration of one or more shaping rules if said real time statistics indicated under utilization of said cell; and setting a notifier indicating to said user said discount value available for consuming a wireless service from said cell by providing an outlined icon having a percentage of said outline graphically unfilled to visually approximate a percentage discount offer in order to encourage said service consumption and to effect behavior modification of said user over a period of time.