Patent ID: 8761154

Claim:
A telephonic apparatus, comprising: a user interface configured to display an advertisement received from a connection server; wherein the telephonic apparatus is configured to: retrieve, in response to a request from a user of the telephonic apparatus, a current version of the advertisement from the connection server, wherein the advertisement includes one or more of an identifier for the advertisement and an identifier for an advertiser of the advertisement, and wherein the advertisement does not contain any telephonic contact information for the advertiser; display the advertisement via the user interface; receive, via the user interface, a request from the user of the telephonic apparatus to call the advertiser of the advertisement; and initiate, in response to the request, a voice over internet protocol call to the advertiser of the advertisement by transmitting, to the connection server, telephonic contact information for the telephonic apparatus along with the identifier of the advertiser or the identifier of the advertisement.