Patent ID: 8180677

Claim:
A non-transitory computer readable medium, containing instructions executable by a processor are to measure user-to-user connectivity between end user devices within a community of end user devices, wherein the user-to-user connectivity is measured by a number, frequency, duration and data volume of interactions between end user devices in the community of end user devices wherein the interactions comprise comprising advertising data forwarding and advertising data discussion indicated by deep packet inspection and detection of textual, aural and imagery key words in advertising data and messages sent between end user devices within the community of end user device; determine a plurality of highly connected users within the community of end user devices based on the user-to-user connectivity, wherein each of the plurality of highly connected users has greater user-to-user connectivity within the community of end user devices than other end user devices within the community of end user device; and send advertising data to selected highly connected users based on a zone of influence for each of the plurality of highly connected users.