Patent ID: 8751303

Claim:
A method of tracking advertisement exposure of a known user, performed at a server having one or more processors and memory storing one or more programs executable by the one or more processors, the method comprising: generating a device independent panelist ID for a user newly enrolled as a panelist and sending the panelist ID to a home router associated with the user, wherein the home router stores the panelist ID; receiving from the home router a message generated by the home router that includes the panelist ID and a first cookie ID associated with a first web application, the first cookie ID identifying the first web application and a unique personal user device employed by the user to utilize the first web application; storing in a panelist database a record that correlates the panelist ID with the first cookie ID; retrieving from an advertisement log a log record of a first advertisement provided to the user at the personal user device, wherein the log record includes the first cookie ID and an identifier corresponding to the first advertisement; correlating the first advertisement with the panelist ID using the correlation between the panelist ID and the first cookie ID stored in the panelist database; and assigning the panelist ID to the log record in the advertisement log.