Patent ID: 7931602

Claim:
A gaze guidance degree calculation system for calculating a degree of gaze-guidance of a layout image based on image data, comprising: a starting point determination device to determine, via a processor, an eye-gazing starting point of the layout image, the starting point determination device segmenting the layout image into a plurality of segmented regions, calculating positions of symbolic points of each of the segmented regions, calculating initial gazing degrees of each of the segmented regions, and determining the eye-gazing starting point based on the positions of the symbolic points and the initial gazing degrees of each of the segmented regions; a representative-point position acquisition device to acquire a position of a representative point of an object contained in the layout image; a gaze attraction strength acquisition device to acquire a gaze attraction strength indicating a strength of gaze-attraction to the object; and a gaze guidance degree calculation device to calculate a gaze guidance degree indicating a degree of gaze-guidance of the layout image from the eye-gazing starting point based on the position of the representative point acquired by the representative-point position acquisition device and the gaze attraction strength acquired by the gaze attraction strength acquisition device, the gaze guidance degree calculation device calculating the gaze guidance degree based on the gaze attraction strength of the representative point in a specific region of the layout image.