Patent ID: 8630893

Claim:
For a credibility management system comprising at least one server with a processor and non-transitory computer-readable memory, a computer-implemented method for facilitating real-time management of one's credibility across a plurality of online sites, the computer-implemented method comprising: computing by operation of the processor, an overall score quantifying credibility of a particular entity based on sentiment that is expressed in a plurality of posts that target the particular entity and that have been previously published across a plurality of online sites by different users; aggregating from a particular online site of the plurality of online sites to the server, a newly published post expressing sentiment toward the particular entity; computing by operation of the processor, a first score quantifying an impact that the sentiment expressed in the newly published post has on the overall score for the particular entity; disseminating the newly published post with the first score from the server via a real-time communication medium to the particular entity; receiving a response post to the newly published post from the particular entity at the server; computing by operation of the processor, a second score based on (i) at least one of sentiment and content expressed in the response post and (ii) timeliness of the response post to the newly published post, wherein impact of the second score is increased when the response post is received within a first time interval immediately following a time when the newly published post is disseminated to the particular entity, and wherein impact of the second score is decreased when the response post is received within a second time interval that follows the first time interval; adjusting by operation of the processor, the overall score based on the first score and the second score; and presenting the adjusted overall score for the particular entity in response to a query for the credibility of the particular entity.