Patent ID: 8108894

Claim:
A television network content delivery system configured to provide advertising information via a digital broadcast channel of a television network which is a cable network or a satellite network, said television network content delivery system comprising: a data gateway configured to store the advertising information, the advertising information being adapted by a cable content generator for transmission over the digital broadcast channel of the television network based on content information received from an advertiser over an internet; an advertising information retriever configured to: process a user search received via the digital broadcast channel of the television network, determine whether the received user search includes a designation of a geographic location, retrieve the advertising information from said data gateway for a local area of the user based on the user search unless the user search is determined to include the designation of the geographic location, the local area of the user comprising at least one of a state of the user, a zip code of the user, and a city of the user, and retrieve the advertising information from said data gateway for a designated geographic location if the received user search includes the designation of the geographic location; and an advertising information provider configured to transmit, based on the user search, advertising information retrieved by said advertising information retriever via the digital broadcast channel of the television network, wherein the user search is an advertiser search command that comprises at least a category of advertising.