Patent ID: 8473495

Claim:
A computer program product comprising a computer usable storage medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method for optimizing a website in accordance with search engine results, the method comprising: acquiring data associated with the website; generating a plurality of weights associated with inbound links to a web page associated with the website, the plurality of weights including a first weight associated with a first source type of the inbound links and a second weight associated with a second source type of the inbound links, wherein the first weight is a different value than the second weight and the first source type is a different source type than the second source type, and the first and second source types are chosen from a group consisting of a .edu domain source type, a .gov domain source type, a social network source type, a vertical search engine source type, a blog source type and a wiki source type; and generating a first scored representation, wherein said generating a first scored representation is based upon the first and second weights and one or more link metrics representing whether a first keyword is included in one or more of link text of an inbound link to the webpage from the .edu domain source type, link text, of an inbound link to the webpage from the .gov domain source type, link text of an inbound link to the webpage from the social network source type, link text of an inbound link to the webpage from the vertical search engine source type, link text of an inbound link to the webpage from the blog source type, or link text of an inbound link to the webpage from the wiki source type, wherein relative values of the first and second weights are configurable to quantify relative pertinence of the first and second source types.