Patent ID: 8321894

Claim:
A transmission apparatus, comprising: first production means for producing a first content of a video signal and/or an audio signal; second production means for producing a second content corresponding to the first content, the second content including a script for outputting a graphical user interface, and the script includes a description for causing a reception apparatus to execute: a process for producing use history information including a predetermined content in accordance with a use result related to the use by a user of the first content in the reception apparatus, the use history information having a hit chart rankings of the first content and a process for changing the graphical user interface based on the use history information so as to change a service to be provided with an operation to a user interface screen picture; and sending means for providing, as a broadcast, a transmission output of the second content in combination with the first content, a stile of the graphical user interface being adaptively varied by the reception apparatus according to the first content and a viewing history of the first content, the viewing history of the first content being stored in the reception apparatus, the reception apparatus changes the graphical user interface relating to the first content in accordance with the second content and the viewing history, the graphical user interface including a plurality of colored buttons, each button matching a correspondingly colored button on a remote control unit, and each button being selectable through activation of the correspondingly colored button on the remote control unit, at least one button being enabled and at least one button being disabled, for each button that is enabled the graphical user interface including in the button's proximity text descriptive of the button's function, and for each button that is disabled the graphical user interface including no text in the button's proximity wherein in response to user selection of one of the plurality of colored buttons on the graphical user interface while a promotion video of the first content is being displayed on the graphical user interface, a check mark is registered at the reception apparatus and a mark bit is set to “1” in the hit chart rankings, and wherein the check mark is automatically displayed in proximity to the selected color button on the graphical user interface in response to detecting a succeeding broadcast of the promotion video of the first content.