Patent ID: 8924545

Claim:
At a computer system including one or more processors and system memory, the computer system connected to a network with one or more other computer systems, a method for creating a persona from observed characteristics of content, the method comprising: an act of observing a first one or more properties for a first portion of content on the network, the first portion of content from a first account; an act of observing a second one or more properties for a second portion of content on the network, the second portion of content from a second account; comparing the first properties and the second properties to discover similarities between the first properties and second properties; and an act of correlating an association between the first account and the second account as part of a network persona based on at least one of the first one or more properties and a corresponding at least one of the second one or more properties, wherein the act of correlating an association between the first account and the second account comprises identifying an implied correlation between the first account and the second account based on the first portion of content referencing the second account and wherein each type of correlation determined between the first account and the second account as part of a network persona adds a specified amount of confidence weight to a confidence estimate.