Patent ID: 8650066

Claim:
A computer-implemented method for maximizing profits from the sale of a product by a seller to consumers through a seller venue, the product being advertised with at least one advertisement through at least one advertising venue, the method comprising: identifying, via one or more processors, a plurality of differing sales prices; submitting, via the one or more processors, a plurality of differing bid prices to the at least one advertising venue, each of said plurality of differing bid prices being at corresponding ones of said plurality of differing sales prices, such that each of said plurality of differing bid prices facilitates buying the at least one advertisement through the at least one advertising venue; collecting, via one or more processors, data, said data comprising advertising data associated with each of said plurality of differing bid prices from advertising with the at least one advertisement and sales transaction data processed through the seller venue when selling the product at each of the plurality of differing sale prices and at each of the plurality of differing bid prices, such that said sales transaction data includes a combination of bid prices associated with the at least one advertisement at each of the plurality of sale prices; determining, via the one or more processors, from the collected data, a non-linear model, said non-linear model being based at least in part upon an interdependence between each of the plurality of differing sale prices and each of the plurality of differing bid prices; and determining, via the one or more processors and based at least in part upon said non-linear model, an interrelated optimal price for the product and optimal advertising bid for the at least one advertisement, said determination comprising an iterative process, whereby successive ones of each of said plurality of differing bid prices and successive ones of each of said plurality of differing sale prices are jointly and concurrently selected until a combined selection thereof operates to maximize total profit for the product.