Patent ID: 8572167

Claim:
A method comprising: retrieving, using one or more processors associated with one or more computer servers, identifying information associated with a plurality of multimedia content items aggregated by a plurality of users of the online social network, the identifying information comprising a source ID associated with a third-party source of each multimedia content item, wherein each of the plurality of multimedia content items are associated with a user identifier; selecting at least one of the plurality of multimedia content items based on a user identifier; generating, using the one or more processors, an embed code for the at least one of the plurality of multimedia content items using the source ID, wherein the source ID identifies a configuration file that specifies the format of the embed code and has a variable field into which a content ID is inserted; and generating, using the one or more processors, using the embed code, a web page comprising the at least one of the plurality of multimedia content items, the web page being associated with a first user.