Patent ID: 8310985

Claim:
A computer-implemented method for accessing supplemental content corresponding to an advertisement, broadcast via radio, the method comprising: receiving a request comprising data from a device at a main server, wherein the data is associated with the advertisement and comprises: a time stamp; a radio station identifier; an activation button identifier for identifying a user request, wherein the user request comprises at least one of: a request for supplemental content associated with the advertisement, a request for more information via an automated telephone message, a request for a seller call back associated with the advertisement, a request to make donation associated with the advertisement, a request related to a campaign associated with the advertisement, or a request to add the advertisement to an ad queue associated with the device; and information identifying a device used to originate the data; mapping, in a table, the advertisement to an air time associated with a radio station playlist, the radio station identifier and at least one of: the supplemental content, an automated telephone message, a donation link, a campaign, or a seller call back alert wherein the seller is associated with the advertisement; comparing the time stamp and the radio station identifier to the table to identify the advertisement, wherein the time stamp is to be used to identify the advertisement based on the air time; and responsive to the activation button identifier at least one of: electronically delivering the supplemental content to the device, sending the automated telephone message to the device, sending the seller call back alert including the information identifying the device, sending the donation link to the device, or adding the advertisement to the ad queue.