Patent ID: 7467106

Claim:
A method for offer management, the method comprising: providing a plurality of offers and a plurality of business rules, wherein each of the plurality of offers is to be targeted at a predetermined number of accounts selected from a plurality of accounts based on the plurality of business rules; prioritizing the plurality of offers; grouping the plurality of accounts based on their qualification for each of the plurality of offers in accordance with the plurality of business rules; optimizing the plurality of business rules based at least in part on the prioritization of the plurality of offers and the grouping of the plurality of accounts, such that each of the plurality of offers is associated with at least the predetermined number of accounts; imposing a volume limit or weight limit for offers assigned to each of the plurality of accounts; incorporating the plurality of offers into communications associated with the plurality of accounts based at least in part on the plurality of optimized business rules and the volume limit or weight limit; and managing production of the communications based on at least one simulation, wherein the at least one simulation is performed based on data associated with the plurality of offers, the plurality of business rules and the plurality of accounts.