Patent ID: 8601378

Claim:
A computer system including instructions stored on a non-transitory computer-readable storage medium, the computer system comprising: a presentation module configured to receive a request, triggered via a first consumer account, to access using a social media application a plurality of sharer content posted to a sharer account of the social media application; a relationship module configured to identify a first relationship value representing a first type of relationship between a first consumer of the first consumer account and a sharer of the sharer account within a social network associated with the sharer account, the relationship module configured to identify a second relationship value representing a second type of relationship between a second consumer of a second consumer account and the sharer; and a presentation composition module configured to select a first subset of sharer content from the plurality of sharer content based on the first relationship value, and configured to define a configuration of the first subset of sharer content customized for the first consumer within a portion of a first presentation based on the first relationship value, the presentation composition module configured to select a second subset of sharer content from the plurality of sharer content based on the second relationship value, and configured to define a configuration of the second subset of sharer content customized for the second consumer within a portion of a second presentation based on the second relationship value.