Patent ID: 7731039

Claim:
A retail display comprising: (a) a display stand that has: a cardboard back that is at least 12″ high and has tabs near an upper end of the back; plastic hangers that are clipped into the tabs on the back; cardboard sides that are integral with the back; first cardboard flaps that are integral with front edges of lower sections of each of the sides; a base that extends from a bottom end of the back; a lower section of the base that is made of cardboard and is integral with and extends perpendicularly to the back; a front section of the base that is made of cardboard, is integral with the lower section of the base, extends generally parallel to the back, and is no more than about 6″ high; an upper section of the base that is made of cardboard, is integral with the front section, extends generally parallel to the lower section of the base and perpendicularly to the back of the stand, and has a back edge adjacent the back of the stand; second cardboard flaps on the base that cooperate with the first cardboard flaps on the lower sections of the sides, providing rigidity to the base; at least one row of upper forward product apertures that are located in the upper section of the base and each have a width dimension and a depth dimension; at least one row of lower forward product apertures that are located in the lower section of the base, beneath the upper forward product apertures, and each have a width dimension that is smaller than the corresponding width dimension of the upper forward product apertures and a depth dimension that is smaller than the corresponding depth dimension of the upper forward product apertures; at least one row of upper back product apertures that are located in the upper section of the base, between the upper forward product apertures and the back, and each have a width dimension that is smaller than the corresponding width dimension of the upper forward product apertures and a depth dimension that is smaller than the corresponding depth dimension of the upper forward product apertures; and at least one row of lower back product apertures that are located in the lower section of the base, beneath the upper back product apertures, and each have a width dimension that is smaller than the corresponding width dimension of the upper back product apertures and a depth dimension that is smaller than the corresponding depth dimension of the upper back product apertures; and (b) a plurality of similarly sized product packages that have a tapering height and are each positioned in a set of the upper and lower product apertures, the packages in the back product apertures being held in an elevated position with respect to similarly disposed packages in the forward product apertures.