Patent ID: 8649805

Claim:
A method comprising: receiving, by a system comprising a processor, a user profile associated with a portable electronic device via a communication link that is established with the portable electronic device responsive to a presence of the portable electronic device in an area of a local area network; facilitating, by the system, user services between the portable electronic device and the system according to the user profile associated with the portable electronic device; facilitating, by the system, control, by the portable electronic device, of a controllable device associated with the system and coupled to the local area network; tracking, by the system, actions associated with utilization of the portable electronic device via the communication link to identify interests associated with a user of the portable electronic device; identifying, by the system, first advertisements to be presented by the controllable device based on the interests that are identified; detecting, by the system, a response from the portable electronic device to a presentation of one of the first advertisements; reanalyzing, by the system, the actions that are tracked in conjunction with the response to identify refined interests associated with the user; matching, by the system, the refined interests to second advertisements; presenting, by the system, the second advertisements by way of the controllable device; and terminating, by the system, the communication link with the portable electronic device responsive to determining that the portable electronic device is outside the area associated with the local area network.