Patent ID: 8799095

Claim:
An advertisement inventory management computer system, comprising: a performance measurement system comprising a processor configured to measure performance of a medium selected from a group consisting of radio, television, and print, in which advertisement units are used; a revenue maximization system comprising a processor configured to determine prices for the advertisement units based on predetermined pricing considerations and sales information associated with sales of advertisement units, at least one measurement noise is filtered out of said sales information, wherein the pricing considerations include a particular buyer's historical unwillingness to pay a particular price for previous advertisement units; an information storage system configured to receive information from the performance measurement system and revenue maximization system to generate scenarios wherein combinations of advertisement units are grouped together to meet a buyer's criteria and to maximize revenue received by a seller of the advertisement units, wherein the buyer's criteria includes a number of people and frequency people will be exposed to the advertisement units; and a scenario planner to display a scenario generated by the information storage system to a prospective buyer of advertisement units.