Patent ID: 8859176

Claim:
A toner comprising: a binder resin; pigment particles; and a polyalkylene, wherein the following formula is satisfied: 2 ≦A/B≦ 100 where A represents a reflectance at a light-receiving angle of +30° and B represents a reflectance at a light-receiving angle of −30°, A and B being measured when a solid fixed image formed by the toner is irradiated with incident light at an incident angle of −45° using a goniophotometer, the polyalkylene has a melting temperature of from 75° C. to 110° C., the polyalkylene has a full width at half maximum of melting of from 5° C. to 20° C., and the toner has an average equivalent-circle diameter D, which is larger than an average maximum thickness C of the toner, and the following formula is satisfied: E≧ 60 where E represents a ratio (%) of a number of pigment particles having long-axis directions that form an angle of −30° to +30° with respect to a long-axis direction of a cross section of the toner in a thickness direction thereof to a total number of pigment particles observed in the cross section.