Patent ID: 8215795

Claim:
A lighting assembly for a standard in-store display shelf, mounted on a standard in-store shelf bracket, having in-store header mounting hardware, which standard in-store display shelf includes a conventional metal spring clip for mounting a standard light fixture, the lighting assembly comprises: a mount for spring mounting to the clip; a plurality of rails, which form a pair of board channels into which is slidably mounted a circuit board; said circuit board serves as a mount for a plurality of light emitting diodes (LEDs); the mount further comprising: a ridge, formed at one side of the mount, which ridge forms a first detent for engaging a bend of the spring clip; a second detent, formed at an opposite side of the mount, said second detent for engaging a second bend of the spring clip; forty of the plurality of LEDs are fixed LEDs, having a fixed angle mounting; each fixed LED has a 70 degree illumination angle, for providing an ambient light for the display; twenty-one of the plurality of LEDs are adjustable LED lamps; each said adjustable LED lamp is mounted to the board on a pair of bendable conductors; each said pair of bendable conductors is a means for bending its respective LED lamp to an angle selectively optimized for one of various directions; each of the adjustable LED lamps is adjusted to have an illumination angle that is optimized for one of various display situations, from a group of various display situations consisting of: highlight assorted products; illuminate assorted display dimensions; angle forward to back-light a translucent light box; angle rearward to front-light a background; angle directly towards the surface of a product or its package; project light below the display shelf, into a display space there-below, above a shelf below; or angle the same as the fixed LEDs to reinforce illumination of the fixed LEDs; the lighting assembly has a light-transmitting cover; said mount comprises cover channels; and the light-transmitting cover has rails which slidably mount said light-transmitting cover to the cover channels, which protects the circuit board within.