Patent ID: 7651026

Claim:
An article information display system comprising: a plurality of electronic shelf labels provided for respective articles displayed on an article display shelf to display at least price information items of corresponding articles, and a display control device which controls the display information of the electronic shelf labels, wherein the electronic shelf labels include detecting portions which detect information items inherent to individuals, and the display control device includes: a storage portion which stores information items inherent to respective customers and a parameter used to calculate an article price for an individual customer, a customer specifying portion which specifies a customer by referring to the storage portion by use of inherent information detected by the detecting portion of the electronic shelf label and acquires the parameter used to calculate the article price for the individual customer, an information acquiring portion which calculates the article price for the customer from the price information of the article displayed on the electronic shelf labels and the parameter as information displayed for the customer specified by the customer specifying portion, and a display control portion which causes the article price calculated by the information acquiring portion to be displayed on the electronic shelf label which has detected information inherent to the customer specified by the customer specifying portion; wherein service point data items given to the respective customers are stored in the storage portion as the parameter, and a remaining amount after using the service point data is calculated by the information acquiring portion.