Patent ID: 8375088

Claim:
A method comprising: receiving from a first user an unsolicited request to view an advertiser directory listing, the advertiser directory listing comprising advertiser information related to search criteria, wherein the advertiser directory listing is associated with an advertiser data provider; displaying to the first user the advertiser directory listing; querying the first user whether to store the advertiser information in the advertiser directory listing in a personalized directory listing in a personalized directory of the first user of the first user; creating a plurality of user-defined categories in a personal directory in response to input from the first user; receiving an indication from the first user to store the advertiser information in the personalized directory listing in each of the plurality of user-defined categories; receiving a selection from the first user of a subset of the advertiser information to be stored in the personalized directory listing, the selection of the subset of the advertiser information further comprising a pointer at the personalized directory listing to display additional information related to the advertiser; and storing the selection of the subset of the advertiser information in the personalized directory listing, such that the personalized directory listing and the pointer at the personalized directory listing are stored in the personalized directory of the first user in association with each of the plurality of user-defined categories; wherein the storing comprises providing an option to edit the selection of the subset of the advertiser information; and wherein the option to edit the selection of the subset of the advertiser information in the directory listing comprises providing an ability to include additional information related to the advertiser directory listing.