Patent ID: 8595300

Claim:
A non-transitory computer readable medium for storing a program for generating a web site, the program, when executed, comprising the steps of: receiving content identifying data; returning dynamic content information related to the content identifying data for user editing; generating customized content information using the dynamic content information and user edited information; determining one or more characteristics for each of one or more web site dimensions in accordance with the customized content information, wherein the one or more web site dimensions include a dimension from the group consisting of content, layout, structure, and appearance; retrieving user information; generating one or more pages of the web site as a function of the determined characteristics of the dimensions; and presenting the generated web site, wherein navigational links that provide access to all or some subset of the pages of the web site are maintained independent of a change to an underlying structure of the site, and wherein an algorithm maintains the navigational links based on a structural relationship between the navigational links.