Patent ID: 8019229

Claim:
A transmitter-side visible communication apparatus for communicating with a receiver-side visible light communication apparatus using visible light, comprising: light emitting means for emitting the visible light toward a number of receiver-side visible light communication apparatuses; light receiving means for receiving the visible light which a number of receiver-side visible light communication apparatuses emitted; and emission control means for controlling an emission state of the light emitting means by a) controlling the light emitting means to emit the visible light of a first color including ID of the transmitter-side visible communication apparatus as a search processing request, when the search processing request for recognizing the receiver-side visible light communication apparatus which carries out the communication is emitted; b) controlling the light emitting means to emit the visible light of a second color including ID of the receiver-side visible light communication apparatus which emits communication establishment request and ID of the transmitter-side visible communication apparatus, when the receiver-side visible light communication apparatus which communicates the information communication is specified, based on information from the receiver-side visible light communication apparatus that the search processing request responded and the communication establishment request is emitted toward the specified receiver-side visible light communication apparatus; and c) controlling the light emitting means to emit the visible light of a third color including transmission data, when the transmission data is emitted to the receiver-side visible light communication apparatus which responded to the communication establishment request based on information included in the visible light received by the light receiving means.