Patent ID: 7712287

Claim:
An apparatus, comprising: a positioning functionality that sequentially locates, at a predefined bight, coupons of a continuous web of coupons; a burst functionality effecting a foremost coupon being separated at the predefined bight from a next coupon of the continuous web of coupons; a staging functionality effecting the separated foremost coupon being moved to a staging position; and an insertion functionality effecting the first coupon being inserted into a container only alter the next coupon is separated from the continuous web; a feeding roll assembly and a burst roll assembly that define the predefined bight; a coupon sensor located before the feeding roll assembly and for locating, at the predefined bight, coupons of the continuous web of coupons, a respective coupon moving in a direction such that a leading edge of the respective coupon passes the coupon sensor before the respective coupon reaches the feeding roll assembly; a predetermined distance, the predetermined distance defined as a distance from a location of the coupon sensor to a location of the predefined bight, and leading edge of the respective coupon being detected by the coupon sensor and moved to the location of the bight irrespective of a length of the coupon; a delivery assembly operatively coupled to the burst roll assembly, the delivery assembly defining the staging position; and a controller operatively coupled to the coupon sensor, the feeding roll assembly, the burst roll assembly and the delivery assembly.