Patent ID: 7373589

Claim:
An apparatus for recommending one or more particular content that meet a user's preference, comprising: a user interface that enables answers to be inputted to a number of questions provided to a user; creating means for creating user preference information which includes habitual situation characteristics of said user and a degree of a typical tendency of said user based on the answers, wherein the user preference information is generated based on a group of retrieval keywords such that one or more keywords correspond to one or more attribute clusters, wherein the attribute clusters are formed from a plurality of users' answers, wherein the users' answers are values on attribute classification axes, indicating individual directionalities, and wherein the one more keywords are linked to the attribute clusters; a user's preference database for storing said created user preference information; a processor adapted to search content that may be of interest to the user as a function of said user's preference database and content guide information; and a display processor adapted to generate a display signal representing a list of said searched content.