Patent ID: 8803787

Claim:
A liquid crystal display apparatus comprising: a display panel which has a plurality of pixel lines each having a plurality of liquid crystal pixels; an illumination light source which illuminates the display panel; and a display control section which outputs a signal voltage corresponding to an input video signal sequentially to the pixel lines to write a video signal, and which controls ON/OFF of the illumination light source, wherein the display control section includes: a temperature detector which detects temperature information; and a timing control section which lights the illumination light source after a video signal writing operation into a predetermined pixel line of the display panel is completed when the temperature information in the temperature detector is a first temperature, the video signal writing operation being executed first subsequently to a black writing operation, and which lights the illumination light source before the video signal writing operation into the predetermined pixel line of the display panel is completed when the temperature information in the temperature detector is a second temperature that is lower than the first temperature, the video signal writing operation being executed first subsequently to the black writing operation.