Patent ID: 7311696

Claim:
An absorbent article having an upper surface, a lower surface, a length, a width, and a periphery, the absorbent article comprising: a topsheet having a bottom surface and a viewing surface positioned opposite to the bottom surface; a backsheet having a garment facing surface and a user facing surface positioned oppositely to the garment facing surface, the backsheet being joined to the topsheet; an absorbent core having a top surface and a bottom surface positioned opposite to the top surface, the absorbent core being positioned between the topsheet and the backsheet; and an insert positioned between the topsheet and the absorbent core, the insert having at least a first layer, the absorbent article having a colored portion, the colored portion being viewable from the viewing surface of the topsheet and being positioned on either the first layer or the absorbent core, the colored portion having a first shade and a second shade, the second shade being different from the first shade, the colored portion being inboard of the periphery and being a substantially elongated shape having two ends, wherein at least one end of the shape is substantially curvilinear, the colored portion operating to create a perception of depth within the absorbent article by a user looking upon the viewing surface of the topsheet.