Patent ID: 7756962

Claim:
A system for advertising to an end user in a computer network, the system comprising: at least one server: configured to transmit instructions to a client application to display: during a first period, an advertisement and a call-to-action for a reward; during a second period, an indication of a reward; during a third period, an indication of a missed reward based on at least one user failure to respond to the call-to-action for a reward; wherein said first period, said second period and said third period are displayed in proximity to each other and in the same main application display and wherein said first period, said second period and said third period follow each other substantially consecutively and in a repeating fashion determined by a frequency plan implemented by at least one of the client application and the at least one server, and wherein the server is configured to receive a response to the call-to-action for a reward from the user; and wherein the at least one server is configured to transmit instructions to the client application to display an indication of a missed reward based on at least one user failure to respond to the call-to-action for a reward; and a reward log database in communication with the at least one server, the reward log database configured for logging the response to the call-to-action for a reward from the user; an advertising server configured to generate the advertisement; a reward system server configured to generate the call-to-action for a reward; a web server configured to receive the advertisement from the advertising server, and to receive the call-to-action for a reward from the reward system server.