Patent ID: 7799746

Claim:
A bar composition for delivery of enhanced visual benefits to the skin with specific optical attributes comprising: (a) from about 5% to about 75% by wt. surfactant; (b) from 0.1 to 35% by wt. of solid particulate optical modifier which exhibits a specific set of optical properties, defined by ΔL, Δa*, Δb*, change in reflectivity and/or change in opacity, and which, in combination with a deposition enhancement system, provides at least 5% change in at least one of said optical properties being targeted when said composition is applied to the skin; (c) from 0.1 to 25% by wt. of a deposition enhancement system, wherein, the deposition enhancement system comprises 0.1 to 10% of a cationic polymer or polymers having an average charge density about 6.2 Meq/gram; and 0.1 to 30% by wt. of an anionic surfactant which forms precipitate with said cationic polymer or polymers upon dilution; said anionic forming the precipitate being selected from the group consisting of C 10 to C 24 fatty acid soaps, sulfosuccinates, alkyl sulfates, and mixtures thereof and (d) from about 0.1% to 80% of a hydrophilic structural dispersant selected from the carom consisting of water soluble polyalkylene glycols having a molecular weight of 2000 to 500,000; polysaccharides; alkaloid derived polymers and mixtures thereof; and (e) 1% to 12% by wt. water, wherein the deposition enhancement system further comprises oil/emollient enveloping/surrounding said optical modifier; and/or comprises oil/emollient which forms an emulsion system in which optical modifiers are emulsified in the oil/emollient or are enveloped by the oil/emollient during dilution with water.