Patent ID: 8869207

Claim:
A system for providing video content to a subscriber, comprising: a processor; and a computer-readable medium comprising programming instructions that, when executed, cause the processor to implement a content delivery interface at an electronic device, wherein the content delivery interface comprises a first plurality of user-selectable channels that are served by a multi-channel video service provider and a second plurality of user-selectable channels that are served by over-the-top video content sources that are not under any control of the service provider; wherein the programming instructions that cause the processor to generate and cause the interface to be presented to the user comprise instructions to: select the first plurality of user-selectable channels by accessing a user profile and identifying a package of channels to which the user subscribes, and designating the first plurality of channels as those channels served by the multi-channel service provider as part of the package, select the second plurality of user-selectable channels based on user profile data so that at least one of the second plurality of user-selectable channels includes an over-the-top content source for which the user profile includes an authentication credential, receive a user selection of a channel, select, from a playlist of available video assets for the channel, a first video asset to present to the user via the interface, identify a device type for the electronic device, determine a delivery address from which the first video asset may be served in a format that is compatible with the device type, and cause the first video as served from the delivery address to be presented to the user via the interface.