Patent ID: 8205771

Claim:
A dispensing system for dispensing a pumpable product from a pouch comprising: a) a dispenser comprising: (i) a base having a plurality of upright walls and a bottom portion, said bottom portion comprising a support; and (ii) a lid for positioning onto said base, said lid comprising a piercing fitment mounted to the inside of the lid; b) a pouch disposed within said dispenser, said pouch comprising: i) a first wall and a second wall, a first end and a second end, a first side edge and a second side edge, a first transverse seal and a second transverse seal, and a longitudinal seal disposed between the first side edge and the second side edge, and extending from the first transverse seal to the second transverse seal; and ii) a pouch fitment disposed on the first wall of the pouch, wherein the pouch is positioned in the base fitment-side facing up; wherein said pouch contains the pumpable product; and wherein said support of said base functions to support, center, and elevate said pouch fitment sealed within said pouch.