Patent ID: 8892081

Claim:
A mobile communications device comprising; a processor; and a memory having stored thereon instructions which, when executed by the processor, cause the processor to perform operations comprising: receiving multimedia content identity information about multimedia content from a regular cell of a cell cluster of a cellular communications network during a broadcast session, wherein the multimedia content and the multimedia content identity information are broadcast by a multimedia communications service source that monitors available service providers and associated multimedia content, and wherein a multimedia communications service is associated with a super cell which is part of the cellular communications network; accessing user-selected multimedia content identity information; comparing the user-selected multimedia content identity information with the broadcasted multimedia content identity information received during the broadcast session; generating matched content identity information based upon the comparison of the user-selected multimedia content identity information and the broadcasted multimedia content identity information; responsive to the generating of matched content identity information, initiating handover of communications to the mobile communications device from the regular cell of the cell cluster to the super cell associated with the multimedia communications service; and allowing receipt of only specific multimedia content associated with the matched content identity information at the mobile communications device from the super cell.