Patent ID: 8244589

Claim:
A method for providing shopping information regarding an item over a network to a mobile device, comprising: receiving at a server device shopping information that includes at least a review of the item by a user in at least one of a plurality of formats; employing the server device to transform the at least one received format of the shopping information into at least one other different format; enabling the user to select at least a portion of the shopping information in one of a plurality of selectable formats from a display that is determined by the server device based at least in part on a user input command at the mobile device, wherein the review is at least one selectable portion of the shopping information; receiving, from the mobile device associated with the user, a request for the server device to provide at least the selected portion of the shopping information for the item in the selected format, wherein audio is at least one of the plurality of selectable formats; in response to the request, employing the server to prepare a summary of the selected portion of the shopping information for the item in the selected format based on personalized information that includes at least one of a user preference, user identity, and a user behavior that are accessible to the server device; and providing from the server device to the mobile device, in response to the request, at least the summary of the selected portion of the shopping information in the selected format.