Patent ID: 8688553

Claim:
A computing system implemented process for sharing consumer financial data comprising: one or more computing processors; and one or more memories coupled to the one or more computing processors, the one or more memories having stored therein instructions which when executed by the one or more computing processors perform: obtaining consumer financial data from a bank associated with the given consumer, the consumer financial data being associated with a given consumer and comprising transaction data regarding a plurality of transactions of the given consumer, each transaction within the plurality of transactions being assigned a transaction category, each transaction category that has transactions which are to be shared with the process having been previously individually designated on a transaction category approval basis by the given consumer as being sharable with the process; a product marketer providing the given consumer an electronic media based marketing device, the electronic media based marketing device capable of being activated by the given consumer using a user interface device; the given consumer activating the electronic media based marketing device using the user interface device; and in response to the given consumer activating the electronic media based marketing device using the user interface device, sharing at least part of the consumer financial data of the designated sharable transaction categories with the product marketer.