Patent ID: 8317610

Claim:
A processor-implemented method for testing a new feature of an online gaming application, comprising: assigning each of a plurality of users to one of a test group and a control group; providing each of the test group users a gaming application including a new game feature enabled; providing each of the control group users the gaming application without the new game feature enabled; evaluating gaming activity and social network activity of the test group users to generate an evaluation score for the test group users, the evaluation score for the test group users based on both of the gaming activity and the social network activity of the test group users, the social network activity of the test group users including social network activity related to the new game feature; evaluating gaming activity and social network activity of the control group users to generate an evaluation score for the control group users, the evaluation score for the control group users based on both of the gaming activity and the social network activity of the control group users.