Patent ID: 8209215

Claim:
A computer-implemented method of determining a bankability value of an actor, comprising: performing, by one or more computer systems configured with executable instructions, the following steps: identifying movies for which the actor was a cast member; for each identified movie, obtaining an audience-interest-level value for each cast member; calculating a share percentage for the actor by dividing the audience-interest-level value for the actor by an aggregate of the audience-interest-level values for selected cast members of the movie, the share percentage being indicative of audience interest attributable to the actor relative to audience interest attributable to the cast members; and receiving at least one revenue value corresponding to the movie; calculating a decayed revenue value by adjusting the at least one revenue value to account for lapsed time; and calculating a revenue share for the actor by multiplying the share percentage for the actor by the decayed revenue value, the revenue share being indicative of revenue for the movie that is attributable to the actor; calculating a total revenue share for the actor by aggregating the revenue share for the actor for each identified movie for which the actor was a cast member; and normalizing the total revenue share into a bankability value.