Patent ID: 7225569

Claim:
An advertising system comprising: a frame for mounting an advertising panel on a structure, the frame comprising at least one frame member having a flexible flange and a panel-receiving portion, the panel-receiving portion being adapted to releasably engage an advertising panel; and a mutually engageable fastening means comprising first and second fasteners, the second fastener being affixable to the structure; wherein the first fastener is provided on an attachment face of the flange and is adapted to attach the frame in an attachment direction to the second fastener; wherein the flexibility of the flange and the mutual engagement strength of the first and second fasteners are such that the frame and first fastener are separable from the second fastener by peeling action; wherein the first and second fasteners each comprise a strip fastener having a plurality of mushroom-shaped interlocking barbs arranged in rows and columns; and wherein a part of the panel-receiving portion extends beyond the attachment face of the flange in the attachment direction.