Patent ID: 8499324

Claim:
A method of generating revenue via an on-board entertainment system for a mobile platform, the method comprising: electronically wirelessly receiving a program schedule on the mobile platform parked at a gate using a short range communication system, the program schedule defining placement of advertisement elements and non-advertising elements for viewing at least one program on-board the mobile platform, the non-advertising elements comprising non-live elements, and live elements; electronically wirelessly receiving the advertising elements and non-live elements on the mobile platform while parked at a gate using the short range communication system; storing the advertising elements and non-live elements on the mobile platform; electronically receiving the live elements using a satellite communication system; providing the at least one program to occupants of the mobile platform according to the program schedule including the advertising elements and the non-live elements stored on-board the mobile platform and the live elements, wherein the program provides the advertising elements stored on the mobile platform between the live elements and between the non-live elements; and wherein the revenue is generated from at least one sponsor by providing the advertising elements to the occupants.