Patent ID: 7665638

Claim:
A laundry product comprising: a liquid concentrated detergent or fabric softening composition comprising by weight from about 20 to about 80% total surfactant or from about 10 to about 40% total fabric softening agent; a dispensing bottle without a through apertured gripping handle for containing the concentrated composition, the bottle comprising: a bottle body with a closed end and an open end, the open end terminating in a circular neck, first and second planes traversing a length of the bottle body with each bisecting the neck, the first and second planes being orthogonally oriented to one another, the first plane dividing front and rear major faces of the body into asymmetric first and second areas, and a gripping ledge adjacent the open end beneath the neck and angled diagonally downward from the second area toward the first area; a shrink sleeve fitted over the body from a base of the neck down toward the closed end, the shrink sleeve having a leading upper edge with a section overlapping a landing on the neck adjacent the first area and a section terminating below the landing adjacent the second area thereby providing fuller sleeve coverage on a pouring direction side of the bottle; and a removable cap fittable over the neck.