Patent ID: 8768764

Claim:
A system comprising: a processor; an incentive application database configured to receive and store activity information of a first viewer from a provider of a first Web site, the activity information of the first viewer indicating the first viewer's involvement with the first Web site, and to receive activity information of a second viewer from a provider of a second Web site, the activity information of the second viewer indicating the second viewer's involvement with the second Web site; and a memory; an incentive application engine resident in the memory, the incentive application engine configured to: operate using the processor; provide an incentive application from a network site over a data network to the first Web site and the second Web site, the incentive application to be embedded in the first Web site and the second Web site, respectively; retrieve activity information of the first viewer and activity information of the second viewer from the incentive application database; award incentive information to the first viewer based on the retrieved activity information of the first viewer; award incentive information to the second viewer based on the retrieved activity information of the second viewer; provide, using the incentive application at the first Web site, the first incentive information to the first viewer when the first viewer returns to visit the first Web site to incentivize additional activity of the first viewer with the first Web site; and provide, using the incentive application at the second Web site, second incentive information to the second viewer when the second viewer returns to visit the second Web site to incentivize additional activity of the second viewer with the second Web site.