Patent ID: 8195529

Claim:
A system for maintaining gift lists for other persons, the system comprising: a centralized electronic data store storing gift lists for other persons; and one or more computing devices in communication with the centralized electronic data store and that are operative to: obtain from a user, via a browser application, information related to another person for whom a gift list is to be created; create the gift list for the another person in the centralized electronic data store, wherein the gift list comprises references to items available for purchase from a network shopping service that are selected by the user as potential gifts for the another person via the browser application, and wherein the gift list is associated with the information related to the another person; while the user is browsing at least one item offered for purchase by the network shopping service via the browser application, detect that the user has selected, via the network shopping service, the offered item as a potential gift; in response to detecting the selection of the offered item by the user while browsing, cause display of a list of other persons and prompt the user for information identifying that the potential gift is for one person from the list of other persons; detect, via the network shopping service, that the user has selected the another person as the one person; add to the created gift list for the another person stored in the centralized electronic data store, a reference to the offered item selected by the user via the network shopping service; associate a gift-giving occasion with the gift list for the another person; provide notification to the user of the gift-giving occasion; and prevent the another person from accessing the created gift list stored in the centralized electronic data store.