Patent ID: 8843514

Claim:
A computerized method for cross-domain matching of identifiers, comprising: initiating, using one or more processors, on a first domain, an algorithmic model with a query, the algorithmic model associated with an identifier matching auction providing mappings of identifiers, the first domain associated with a domain owner; determining, using the one or more processors, a first identifier associated with a page view of a webpage displayed by a device in the first domain; sending, over a first network, a match-coding request using the query in the algorithmic model, the match-coding request including the first identifier, and the match-coding request requesting for a mapping of the first identifier to another identifier in another domain; in response to sending the match-coding request, receiving a second identifier determined by the identifier matching auction to map to the first identifier, the second identifier associated with a second domain; and providing the first identifier and the second identifier to a computing device associated with a content provider.