Patent ID: 7886919

Claim:
An improvement to a product display having a vertical back panel having two ends, a vertical upright attached to each end of said back panel, at least one base bracket attached to each of said vertical uprights in a perpendicular arrangement with said back panel, and a base front attached on each of its opposite ends to said base bracket in a parallel arrangement with the back panel, wherein the improvement comprises: a free-standing base deck positioned within said back panel, said base brackets, and said base front, wherein said base deck is the bottom-most shelf of said product display which rests on the surface upon which said product display sits, wherein said base deck is not physically attached to said back panel, said base brackets, or said base front, and further wherein said base deck positionally registers with said back panel, said base brackets, said base front, and the surface upon which said product display sits wherein the base brackets extend above said free-standing base deck and further comprising a concealing device covering the portions of said base brackets which extend above said free-standing base deck to maintain an aesthetic appearance of said product display utilizing said free-standing base deck.