Patent ID: 8694359

Claim:
A computer-implemented method for projecting non-resident survey information to model a population of a geographic region, the geographic region having a plurality of geographic subregions, the method comprising: using a processing device, profiling one or more people resident in a selected geographic subregion of the plurality of geographic subregions using a plurality of profiling variables to form a selected geographic subregion population profile; determining a first portion of the selected geographic subregion population profile based upon a plurality of demographic variables, of the plurality of profiling variables, determined for the residents of the selected geographic subregion; assigning a plurality of resident survey respondents and a first plurality of non-resident survey respondents to represent the selected geographic subregion population, the first plurality of non-resident survey respondents resident in a plurality of neighboring geographic subregions; and determining a second portion of the selected geographic subregion population profile as a weighted average of a plurality of profiling variables of the plurality of resident survey respondents and a plurality of profiling variables of the first plurality of non-resident survey respondents; using a processing device, randomly assigning a second plurality of non-resident survey respondents to represent the selected geographic subregion population the random assignment weighted based on a representation probability of each non-resident survey respondent of the second plurality of non-resident survey respondents for the selected geographic subregion population profile; using a processing device, repeating the profiling and random assignment for all geographic subregions of the plurality of geographic subregions; and using a processing device, projecting the survey information of the first plurality of non-resident survey respondents and the randomly assigned second plurality of non-resident survey respondents to characterize the resident population of the geographic region.