Patent ID: 7664673

Claim:
A process for assisting presentation of sales pitches appropriate for a particular telephone caller of a customer service call center, the process comprising: receiving and handling at a customer service call center an incoming service call from a caller seeking assistance; and leveraging the incoming service call for assistance as a conduit for soliciting the caller to purchase merchandise or services, the leveraging including: identifying a caller identity or a first caller attribute related to the caller, storing in a first electronic database, prior to the receipt of the incoming service call from the caller, a sales pitch preference of the caller, as an additional attribute, comprising a preference of the caller not to receive any sales pitches, searching the first electronic database to determine the additional attribute of the caller based on at least one of the caller identity or the first caller attribute, omitting to search a second electronic database of potential sales pitches for a sales pitch based upon at least the additional attribute of the caller, and routing the service call to a human operator.