Patent ID: 7782439

Claim:
A system for communicating and preserving creative intent at different phases of a motion picture production cycle, including a pre-production stage; a production stage during which the motion picture is shot; and at least one of a subsequent laboratory or post production stage during which the motion picture is processed, comprising: (a) means for capturing an original image of a scene during either the pre-production stage or the production stage; (b) means for generating a look representative of a creative intent, wherein the look is a digital representation of a creative alteration of the captured original scene image; (c) means for applying the look to the captured original scene image and confirming approval of the look; (d) means for capturing motion picture footage of the scene during either the pre-production or the production stage; (e) means for storing a recipe that creates a math model that corresponds to the look including all of a user's choices altering the original image; (f) means for communicating the recipe from the pre-production stage or the production stage to at least one of the subsequent laboratory and post production stages; and (g) means for utilizing the recipe during at least one of the subsequent laboratory and post production stages to apply the look to the captured motion picture footage.