Patent ID: 7945503

Claim:
A method for conducting an online auction for selected goods utilizing a stored plurality of multimedia clips, the auction taking place among a plurality of online bidders, said method comprising: logging in, via a processor, participating bidders from the plurality of bidders; providing, via the processor, a dynamic visual representation of each of the participating bidders on a visual interface; announcing, via the processor, the start of the auction by playing at least one of the plurality of multimedia clips; selecting, via the processor, a good for bidding from a group of goods; providing, via the processor, a series of progressively higher bid levels to the participating bidders for the selected good; enabling, via the processor, each of the participating bidders to execute a bid at a current bid level for the selected good while providing representations for bid executions at the current bid level with the visual interface to each of the participating bidders and playing at least one of the plurality of multimedia clips; determining, by the processor, a winning bidder and associating the selected good with the winning bidder; repeating, via the processor, the selection and bidding process for a plurality of goods remaining in the group; and compiling, by the processor, a simulated set of winning selected goods associated with each of the winning bidders.