Patent ID: 8904428

Claim:
A method of selecting an advertisement for play on a specified device to a defined group of users, wherein the group of users have a defined relationship with the specified device, and each user of the group of users has a respective information description stored on a mobile communications device of said each user, the information description of each user including one or more defined advertisement related preferences of said each user, the method comprising: transmitting the respective information description of each user of said group of users, including said defined advertisement related preferences, from the mobile communications device of said each user to a provider server; the provider server analyzing the defined advertisement related preferences sent from the mobile communications devices of said each of the users to identify an advertisement to play on the specified device; and sending the identified advertisement to the specified device for playing thereon to said group of users; and wherein: the information description of each of the users of said group of users identifies one or more products; the analyzing the advertisement related preferences includes: the provider server identifying, from the products identified in the information descriptions of the users of said group of users, a group of the products as in common among the users of said group of users; ranking said products identified, from the products identified in the information descriptions of the group of users, as in common among the users relative to each of the others of the products identified as in common among the users by using a given algorithm; and identifying the advertisement by using said ranking of the products identified, from the products identified in the information descriptions of the users, as in common among the users; said products identified as in common among the users are the products identified in the information descriptions of two or more of the users; the specified device is a television, and all of the users of said group of users are watching the television; the ranking includes ranking the products, identified as in common among the users, based on a number of the information descriptions that identify each of said products in common among the users; and the information description of each user specifies a plurality of product purchases by said each user, dates of purchases, a monthly income of the user, and offered prices for the products.