Patent ID: 8611727

Claim:
A method for processing a content stream comprising one or more of audio content and video content, the method comprising: encoding two or more different sets of customization data into the content stream to generate an encoded content stream, wherein: each set of customization data includes (1) an identifier for a different set of one or more customization devices and (2) modification information associated with the identifier; each different customization device is adapted to receive and modify a corresponding copy of the encoded content stream based on the modification information in the corresponding set of customization data to generate a customized content stream, wherein: the plurality of received copies of the encoded content stream are substantially identical; and the customized content stream comprises both the content stream and an overlay content based on the modification information in the corresponding set of customization data; a label affixed to a storage medium includes an identifier for the storage medium and a mailing address for an intended destination of the storage medium; an information tag is uniquely associated with a first customization device of the customization devices; the identifier of the storage medium and the information from the tag are used to determine the identifier for the first customization device, which is included in a first set of customization data, from the sets of customization data; the content stream is modified by the first customization device according to the first set of customization data to produce a first customized content stream; and the first customized content stream is recorded onto the storage medium.