Patent ID: 7484660

Claim:
A product purchase support apparatus connected to at least one customer terminal device, comprising: a first database that stores attribute information indicative of attributes of a plurality of customers, on a customer-by-customer basis, the attribute information including priority evaluation information indicative of priority evaluation items therein; a second database that stores detailed information on each of a plurality of products; a receiving device that receives customer identification information for identifying a customer, and product identification information for identifying a product detailed information on which is requested by the customer terminal device, from the customer terminal device; a first identification device that identifies attribute information on the customer associated with the customer identification information from the attribute information on the customers stored in said first database; a second identification device that identifies detailed information on the product associated with the product identification information from the detailed information on the products stored in said second database; an extracting and processing device that extracts only information related to the priority evaluation information included in the attribute information identified by said first identification device, using the priority evaluation information as retrieval keys, from the detailed information on the product identified by said second identification device, and processes the extracted information; a first transmitting device that transmits the processed information as original detailed information to the customer terminal device; a storage device that stores the customer identification information of the customer for whom the original detailed information is provided and the product identification information on the product associated with the original detailed information, in association with each other; and a second transmitting device that transmits the customer identification information and the product identification information stored in association with each other to an information creating apparatus that uses the customer identification information and the product identification information as product inquiry information.