Patent ID: 7937380

Claim:
A method of notifying consumers of events comprising: maintaining, by at least one server computer, a consumer profile for a consumer, the consumer profile including a community location of the consumer; receiving, by the at least one server computer, a request from the consumer, the request identifying a media content item; storing, in the consumer profile, interest data identifying the consumer's interest in the media content item identified in the consumer's request; determining, by the at least one server computer, an upcoming future first event based on the consumer's interest in the media content item identified in the consumer's request, an association between the upcoming future first event and the media content item, and on a determination that the upcoming future first event's community location corresponds to the consumer's community location; causing, by the at least one server computer, a response to the consumer's request; and transmitting, by the at least one server computer to the consumer, a notification of the upcoming future first event, the notification is in addition to the response to the consumer's request.