Patent ID: 8606955

Claim:
A method of delivering content to a user having a computing device including a display, comprising: receiving a request for primary content, wherein the primary content is user selected video content; sending the primary content to the computing device, the primary content configured to be rendered in a first portion of the display of the computing device; receiving an indication corresponding to a user request to pause rendering of the primary content; sending secondary content to the computing device in response to the indication corresponding to the user request to pause rendering of the primary content, wherein the secondary content is advertising content configured to be rendered in a second portion of the display, and wherein the rendering of the primary content in the first portion of the display of the computing device is paused while the secondary content is rendered in the second portion of the display; receiving an indication corresponding to a user request to access the secondary content; and sending additional information related to the secondary content to the computing device in response to the indication corresponding to the user request to access the secondary content; wherein the additional information related to the secondary content is configured to be rendered in a third portion of the display.