Patent ID: 8799075

Claim:
A computing system implemented process for providing refined location relevant marketing devices comprising: using one or more processors associated with one or more computing systems to obtain marketing device data from one or more merchants; using one or more processors associated with one or more computing systems to categorize and store the marketing device data in a marketing device database; using one or more processors associated with one or more computing systems to obtain merchant location refinement data from the one or more merchants providing marketing device data; using one or more processors associated with one or more computing systems to obtain consumer location refinement data from one or more consumers; receiving marketing device request data representing one or more marketing device search requests from a consumer; using one or more processors associated with one or more computing systems and the marketing device request data to search the marketing device database for marketing devices that initially match the marketing device request data; using one or more processors associated with one or more computing systems to use at least part of the marketing device data, the merchant location refinement data, and the consumer location refinement data, to calculate a location relevancy score for each of marketing devices that initially matched the marketing device request data, the location relevancy score being a combination of a plurality of location relevant factors, each modified by respective individual weighting factors, wherein determining the value of at least one location relevant factor includes consideration of expected traffic between the consumer's present position and the merchants' position, further wherein either a first set of weighting factors or a second set of weighting factors is selected based on the type of goods associated with the marketing device, wherein the system is configured so that a category weighting factor associated with physical distance between a consumer and a merchant will be lower than when the type of goods is durable than when the type of goods is nondurable, and a category weighting factor associated with service, delivery charges or installation is greater if the type of goods is durable, than when the type of goods is nondurable; and selecting one or more of the marketing devices that initially matched the marketing device request data to provide to the consumer based, at least in part, on the location relevancy score for each of marketing devices that initially matched the marketing device request data.