Patent ID: 6920606

Claim:
A method of providing content to a consumer having a personal computer, said personal computer including a memory and a visual display, and being able to communicate with the Internet, said method comprising: providing a wallpaper desktop program operational on the personal computer for displaying one or more wallpaper images on the visual display; placing at least one wallpaper image file into the memory of the personal computer, wherein the wallpaper desktop program is capable of causing the personal computer to display the wallpaper image file on the visual display as wallpaper; selecting a clickable icon file based, at least in part, on a profile of a user of the personal computer, wherein the clickable icon file is selected by a program module that runs on a server and communicates with the wallpaper desktop program over a computer network; in response to selection of the clickable icon file by the program module, placing the clickable icon file into the memory of the personal computer, said clickable icon file being capable of being displayed as a clickable icon on the visual display by said wallpaper desktop program; displaying said at least one wallpaper image on the visual display; and displaying said clickable icon with said wallpaper image, said clickable icon being persistently displayed on a desktop of the personal computer within the wallpaper image and being capable of being activated by the consumer, whereby, if said clickable icon is activated by the consumer, said wallpaper desktop program causes the personal computer to access a predetermined URL.