Patent ID: 8817712

Claim:
A mobile terminal for providing a location based service to a user, the mobile terminal comprising: a short-distance communication module configured to detect a signal from an access point, to receive server connection information from the access point, to connect to a server belonging to a service area serviced by the access point based on the server connection information, and to automatically receive contents associated with the service area from the server; a display unit configured to display the received contents; and a control unit configured to: when the service area includes a specific area which the user has frequently visited, receive a user private information from the user and register the received user private information at the server of the service area including the specific area, and when the mobile terminal enters the service area including the specific area, provide a customized service to the user, which is provided from the server, according to the registered user private information, wherein the customized service includes a guide service to guide the specific area which the user has visited frequently in the service area, when the mobile terminal enters the service area, display a message for notifying that the mobile terminal enters the service area, download and execute automatically an application for providing the service related to the service area, display a main screen including a guide map for guiding the service area when the downloading of the application is completed, wherein the guide map represents a plurality of stores located in the service area, when one among the plurality of stores is selected by the user, display information on products provided by a selected store, wherein an Internet Protocol (IP) address of the server is the same as a server of another service area, wherein the server connection information does not include the Internet Protocol (IP) address of the server, and wherein the customized service further includes providing, to the user in the service area, real-time transportation schedule information on an area outside of the service area, the real-time transportation schedule information being received by the mobile terminal from another server or communication device located outside of the service area.