Patent ID: 8539351

Claim:
A method for displaying advertising content on a display device, the method comprising: determining at least one color characteristic of the advertising content and the main content in a web page; increasing a first level of the at least one color characteristic for at least one portion of the advertising content, wherein the increasing of the first level comprises: calculating a higher level of the at least one color characteristic for the at least one portion of the advertising content based at least in part on a second level of the at least one color characteristics of the main content and based at least at least in part on a distance between the at least one portion of the advertising content and the main content; applying a weight value to the at least one color characteristic associated with the main content based on a distance of the main content to the at least one portion of the advertising content, wherein a higher weight value is applied to the at least one color characteristic associated when the main content is closer in distance to the at least one portion of the advertising content, and wherein a lower weight value is applied to the at least one portion of the color characteristics when the main content is farther in distance from the at least one portion of the advertising content; increasing the first level to a higher level; and decreasing the second level of the at least one color characteristic for at least one portion of the main content.