Patent ID: 7379896

Claim:
A method comprising: (a) developing at least one marketing campaign including at least one marketing presentation adapted to be presented to users of ATMs during at least one transaction session at at least one ATM; (b) storing in data stores located at a plurality of cash dispensing ATMs, data corresponding to at least one marketing presentation included in the at least one marketing campaign; (c) correlating data corresponding to a first individual user with a first marketing campaign through operation of at least one computer; (d) subsequent to step (c), presenting at least one marketing presentation included in the first marketing campaign to the first individual user in a transaction session conducted by the first individual user at an ATM; (e) determining through operation of the at least one computer, prior to the commencement of a subsequent transaction session conducted by the first individual user at an ATM, at least one subsequent marketing presentation not presented in step (d) that is to be presented to the first individual user during the subsequent transaction session.