Patent ID: 8797309

Claim:
A liquid crystal display device comprising: a plurality of pixel circuits which are arranged in a matrix; a plurality of data lines; a selection unit which sequentially selects groups of the pixels circuits, wherein the groups respectively contain either one row of the pixel circuits or adjacent rows of the pixel circuits; a control unit which sequentially changes a selection state of the groups of the pixel circuits between a first selection state and a second selection state every selected frame number; wherein in the first selection state, the pixel circuits are divided into groups connected to each of two scanning lines sequentially continuous from the first scanning line, and each group is sequentially selected; wherein in the second selection state, the pixel circuits are divided into a group connected to the first scanning line and the remaining groups connected to each of two scanning lines sequentially continuous from the second scanning line, and a group and the remaining groups sequentially selected; a data signal supply unit which outputs a data signal to each data line, and inverts polarity of a potential applied to each of the pixel circuits via the data line every inversion frame number; wherein the pixel circuits included in the groups are connected to each of the different data lines; and wherein the number of the selected frame number is different from the number of the inversion frame number.