Patent ID: 7685234

Claim:
A networked interactive system for enabling consumers to modify and display product information, comprising: a. a multimedia forum for enabling the consumers using consumer workstations to communicate with each other and at least one sponsor; b. a multimedia interface running on each of the consumer workstation for enabling the consumers to modify and view the product information; c. the product information comprising multimedia brand information and the multimedia interface enabling the consumers to modify and display the multimedia brand information; and d. an admin tools running on administrator workstation for system administrator to control: i. a length and width of the multimedia interface presented to the consumer; ii. a length of time the consumer modifications persist; iii. consumer access to the system; iv. promotions and prizes distributed through the multimedia forum; v. a schedule of focus groups, interviews, and chats enabled through the multimedia interface; vi. a mailing list of consumers accessing the system; and vii. consumer assistance; wherein the consumer can edit the product information using graphics tools; and wherein the product information, multimedia brand information, and the multimedia interface are updated based upon the consumers' actions and communicated to said sponsor.