Patent ID: 8578405

Claim:
A system comprising: a receiver to receive content and an advertisement; a cache, coupled to said receiver, to store said content and said advertisement; an interface, in said receiver, to receive an updated advertisement and updating instructions, said updating instructions to enable the receiver to replace the stored advertisement with the updated advertisement; wherein said receiver is to detect a starting point of said advertisement and to create a marker and insert it into the content to indicate said starting point, and to store said advertisement from the content to a memory storage location separate from the content, and to create and store a first pointer to the memory location; said interface to detect a user-initiated pause in viewing of content, to retrieve the updated advertisement from storage, and to provide a user interface that enables the user to view the retrieved updated advertisement for as long as the viewing of the content remains paused; and the receiver configured to overlay the retrieved updated advertisement with material descriptive of upcoming content in the received content.