Patent ID: 7591423

Claim:
Sales aid in the form of a printed folded sheet, wherein a) the front side and the reverse side of the folded sheet are printed with pre-determined information; b) the folded sheet exhibits a centrically-arranged foldable section extending longitudinally to the folded sheet and a centrically-arranged foldable section extending transversely to the folded sheet, wherein four information fields each are configured on the front side and the reverse side of the folded sheet; c) a pre-determined item of information is printed in each information field, whereby the reading direction to the front side and to the reverse side is in each case of the same orientation; and d) the sales aid further comprises at least one supplemental sheet, the front side and reverse side of which are configured with supplemental information fields which can be printed with supplemental information, wherein the at least one supplemental sheet is connected to the folded sheet such that said supplemental sheet can be folded open between a first position, in which the reverse side of the supplemental sheet is uncovered, and a second position in which the front side of the supplemental sheet is uncovered.