Patent ID: 7660815

Claim:
A method implemented on one or more computing devices, comprising: determining a first probability of users traversing a first navigation path from a first to a second one of a plurality of online content sources, wherein said first navigation path is one of a plurality of navigation paths from said first online content source to other ones of said plurality of online content sources, and wherein said first probability is determined dependent upon a ratio of a number of user traversals of said first navigation path to a number of user traversals of all navigation paths to said second online content source; determining a second probability of users traversing navigation paths from said first online content source to any of said plurality of online content sources, wherein said second probability is determined dependent upon a ratio of a number of said plurality of online content sources to which navigation paths from said first online content source exist to a total number of said plurality of online content sources; and generating a scaling factor indicative of a strength of said first navigation path relative to other navigation paths among said plurality of online content sources that include said first online content source, wherein said scaling factor is generated dependent upon a ratio of said first probability to said second probability.