Patent ID: 8238950

Claim:
A system for creating an affinity group of portable communications device users comprising: means for providing wireless communication between said users; means for accessing profile data relating to selected ones of said users, said means for accessing being operatively connected to the means for providing wireless communications; means for (a) comparing the accessed profile data of the selected ones of said users, and (b) associating users with the affinity group based on the profile data comparison to thereby create the group, said means for comparing and associating being operatively connected to the means for accessing; means for receiving input from a portable communications device user excluded from the affinity group based on the comparing, the input overriding the exclusion; means for associating the excluded portable communications device user with the affinity group in response to the input overriding the exclusion; and means for selecting content for and distributing content to users based on their association with the affinity group, said means for selecting and distributing content being operatively connected to the means for providing communication and the means for comparing and associating.