Patent ID: 8386414

Claim:
A computer-implemented method, comprising: collecting data describing interactions between an avatar and a plurality of virtual objects in a virtual environment; characterizing a level of interest of a user in the plurality of virtual objects using the collected data, wherein the user is controlling the avatar through a client application configured to access the virtual environment; receiving, from the user, a command to view web content, which activates a web browser to view the web content, wherein the web content is from a web environment, wherein the web browser and the web content are different from and external to the virtual environment, wherein the avatar is not in the web environment; identifying at least one virtual object, of the plurality of virtual objects, in which the user has a level of interest which exceeds a predetermined level of interest; determining web content included in the web environment that corresponds to the at least one virtual object from the virtual environment identified as exceeding the predetermined level of interest, wherein determining the web content comprises matching a description of the web content to a description of the at least one virtual object; and providing the determined web content for display to the user via a web browser in a browsing session accessing the web environment, responsive to the command received from the user.