Patent ID: 8538804

Claim:
A method implemented by a computing device, comprising: receiving, at the computing device and from an ad server, a creative; transmitting, to the ad server from the computing device in response to selection of the creative, a request for re-direction to a sale site page associated with the creative; receiving, at the computing device and from the ad server, (i) a redirection command to redirect the computing device to the sale site page, and (ii) a cookie formatted at the ad server with a creative code to uniquely identify the creative; requesting, by the computing device and from a sale site server, based on execution of the redirection command, the sale site page; sending, to the sale site server and from the computing device, in response to receipt of the sale site page, a request for a transaction to be performed through the sale site page; receiving, at the computing device and from the sale site server, a confirmation of the transaction, wherein the confirmation of the transaction is stored in the cookie; recording, by the computing device, the confirmation of the transaction stored in the cookie; and sending, to the ad server from the computing device in response to the confirmation, information indicative of the transaction performed that is stored in the cookie.