Patent ID: 8874102

Claim:
A method for capturing and tracking call information, the method comprising: receiving a request for a call to a merchant from a user on a device, wherein said request for said call to said merchant is received in response to a selection of an image relating to said merchant on said device, said selection of an image presented as a banner ad resulting from a local listing search; capturing device user data relating to said device requesting said call; initiating a data connection between said device and a call analytics platform; sending said device user data to said call analytics platform, said call analytics platform performing the following steps: identifying a customer number associated with said request and based on said device user data; allocating a unique ID to said customer number, said unique ID enabling said device to make a call to said call analytics platform; and sending said unique ID to said device via said data connection between said device and said call analytics platform; calling said unique ID from said device; capturing call context data relating to said call from said device; connecting said device to said merchant; and tracking and logging information relating said call between said device and said merchant.