Patent ID: 8214458

Claim:
A method for broadcasting content, by a broadcasting server, to one or more mobile terminals, comprising: storing, by the broadcasting server, content, and a plurality of program configuration information, each program configuration information including a screen arrangement of the content, the screen arrangement indicating which of a plurality of media including video, text and still images is to be played as program content and respective display positions of the plurality of media to be played on a screen of the one or more mobile terminals; and broadcasting, by the broadcasting server, the content and the plurality of program configuration information to the one or more mobile terminals, without receiving from the one or more mobile terminals, a request for selection of one program configuration information, wherein the plurality of program configuration information are associated with respective transmission bands, upon receiving the content and the plurality of program configuration information, one program configuration information is selected at each mobile terminal based on a transmission condition and without sending a request for selection of the one program configuration information to the broadcasting server, and the plurality of program configuration information are configured such that display on the screen at each mobile terminal is performed based on the selected program configuration information without further communicating with the broadcasting server.