Patent ID: 8003589

Claim:
A laundry detergent composition, comprising a hueing dye and active pearlescent agents, wherein: a. the hueing dye exhibits a hueing efficiency of at least about 10 and a wash removal value in the range of from about 30% to about 85% ; b. the composition and the active pearlescent agents each have a refractive index such that the difference in refractive index between the pearlescent agent and the composition is at least 0.2; c. the active pearlescent agents having a D0.99 of less than 40 μm; d. the composition comprises from 0.01% to 0.2% by weight of the composition of the 100% active pearlescent agents; e. the composition comprises a viscosity modifier selected from modifiers which impart shear thinning characteristics to the aqueous liquid composition such that the composition has a high shear viscosity at 20s −1 and 21° C. of from about 1 to about 1500 cps and a low shear viscosity at 0.05 sec −1 at 21° C. of greater than about 5000 cps, wherein the hueing dye is selected from: triarylmethane blue basic dye; triarylmethane violet basic dye; methine blue basic dye; methane violet basic dye; antraquinone violet basic dye; azo dye basic blue 16; azo dye basic blue 65; azo dye basic blue 66; azo dye basic blue 67; azo dye basic blue 71; azo dye basic blue 159; azo dye basic violet 19; azo dye basic violet 35; azo dye basic violet 38; azo dye basic violet 48; oxazine dye basic blue 3; oxazine dye basic blue 75; oxazine dye basic blue 95; oxazine dye basic blue 122; oxazine dye basic blue 124; oxazine dye basic blue 141; Nile blue A; xanthene dye basic violet 10; alkoxylated anthraquinone polymeric colorant; and mixtures thereof.