Patent ID: 8255929

Claim:
A method, for providing content to a handset, comprising: determining, at a non-event content scheduler of an application server, a non-event content delivery schedule by which non-event content is to be delivered to the handset; determining, at an event content scheduler of the application server, an event content delivery schedule by which event content is to be delivered to the handset; receiving, at an input interface of the application server, input data comprising non-event content or event content; determining, at a scheduling logic component of the application server, that the input data is non-event content if a time of receipt of the input data is not within the event content delivery schedule and that the input data is event content if the time of receipt is within the event content delivery schedule; if the time of receipt is within the event content delivery schedule: the scheduling logic component causing an output interface of the application server to deliver the event content to the handset in accordance with the event content delivery schedule; and the output interface delivering the event content to the handset in accordance with the event delivery schedule; and if the time of receipt is not within the event content delivery schedule: the scheduling logic component causing the application server to deliver the non-event content to the handset in accordance with the non-event content delivery schedule; and the output interface delivering the non-event content to the handset in accordance with the non-event content delivery schedule.