Patent ID: 7768669

Claim:
A printer comprising: a mounting unit adapted to detachably mount a media holder holding therein inks and papers; an acquisition unit adapted to acquire media information concerning the held inks and the held papers from the media holder mounted by said mounting unit; a memory adapted to store a parameter for image processing; an image processing unit adapted to execute an image process to image data by using a parameter for image processing; and a determination unit adapted to analyze the media information acquired by said acquisition unit, and, according to the analyzed result, determine the parameter for image processing to be used by said image processing unit, wherein the parameter for image processing to be used by said image processing unit can be described in the media information, wherein the determination unit comprises a switching unit switching between using a media-holder-acquired, image-processing parameter to process the image data and a memory-acquired, image-processing parameter to process the image data, depending on whether the parameter is described in the media information acquired from the media holder so that: in a case where the parameter for image processing has been described in the media information acquired from the media holder, said determination unit determines the parameter described in the media information acquired by said acquisition unit as the parameter for image processing to be used by said image processing unit, and in a case where a parameter for image processing is not described in the media information acquired from the media holder, said determination unit determines the parameter acquired from the memory of the printer as the parameter for image processing to be used by said image processing unit.