Patent ID: 8245909

Claim:
A computer implemented method for implementing a mechanism with multiple customized relationships, the method comprising the steps of: identifying, by a computer processor, one or more customized rules for an access mechanism associated with a customer; establishing, by a computer processor, a plurality of accounts for the customer wherein the plurality of accounts comprise different accounts with different account characteristics; and invoking, by a computer processor, one of the plurality of accounts for a transaction through the access mechanism, based at least in part on the one or more customized rules; wherein one or more priority rules are defined by the customer through an online interface; wherein the one or more customized rules comprise the one or more priority rules that define conditions for invoking a particular account of the plurality of accounts based on one or more transaction factors for the transaction at the time of the transaction; wherein the plurality of accounts comprise a combination of two or more of the following: stored value account, debit account, credit card account, loyalty account and co-brand account; wherein the plurality of accounts share at least one funding account; wherein the one or more customized rules comprise funding rules that define one or more funding sources from which funds are drawn for the at least one funding account; and wherein the one or more customized rules are based on one or more of transaction environment and location.