Patent ID: 8301497

Claim:
A computer-based method for estimating media performance on advertising space inventory, comprising: selecting a plurality of media cells that share one or more common attributes with a target media cell; estimating, using a processor, a mean revenue per impression of the selected media cells, the estimating comprising: computing an approximation of an error associated with the mean revenue per impression of the selected media cells, the error approximation being indicative of at least numbers of impressions associated with the selected media cells; determining a threshold value associated with the error approximation, based on at least a revenue model of the selected media cells; determining whether the error approximation exceeds the threshold value; and when the error does not exceed the threshold value, computing the estimated mean revenue per impression of the selected media cells based on a distribution of revenue per impression associated with the selected media cells; and predicting, using a processor, a revenue per impression of the target media cell based on the estimated mean revenue per impression of the selected media cells.