Patent ID: 8214738

Claim:
A method comprising: by a handheld mobile communication device: receiving a first content item from a remote server that selected the first content item based on at least a geographic location of the handheld mobile communication device; receiving a second content item from a remote server that selected the second content item based on at least a geographic location of the handheld mobile communication device; assigning a first score to the first content item based on at least: a distance from the handheld mobile communication device to a location associated with the first content item; and a user preference associated with the first content item; assigning a second score to the second content item based on at least: a distance from the handheld mobile communication device to a location associated with the second content item; and a user preference associated with the second content item; using the first score and the second score to determine a manner of displaying the first content item and the second content item in a ticker of the handheld mobile communication device; and displaying the first content item and the second content item in the ticker according to the manner of displaying.