Patent ID: 8713599

Claim:
A method for distributing content, the method comprising: receiving, at a device, over the Internet, content data that represents the content; in response to receiving the content data storing the content data in a memory of the device; generating, at the device, display signals based on the content data stored in the memory; sending the display signals from the device to a display; prior to the generating step, receiving a set of timepoints relating to the content at the device; and during presentation of the content data by the device, for each timepoint in the set of timepoints determined to be reached in the content data: notifying a server, over the Internet, that the timepoint has been reached; receiving, from the server, over the Internet, in response to the device notifying the server that the timepoint has been reached, an identification of one or more particular content; in response to receiving the identification of the one or more particular content from the server over the Internet at the device, interrupting presentation of the content and presenting the one or more particular content; and after presenting the one or more particular content, resuming presentation of the content.