Patent ID: 8417599

Claim:
A method of browsing a product catalog via a telecommunications network comprising: for each page of said product catalog, storing in a first device connected to said network a low resolution image file of a predefined size for providing a separate low resolution image of said catalog page, each of said catalog pages containing at least one product image and text for identifying and purchasing products presented on said catalog page, said low resolution catalog page image displaying said product image and text in the format of a printed catalog page, transmitting from a second device connected to said network at least one request for at least one page of said product catalog, transmitting from said first device in response to said at least one page request said low resolution image file of said requested catalog page, for each product displayed on said low resolution image of said requested catalog page, storing in said first device a plurality of files from which a separate detailed presentation of said product is prepared, transmitting from said second device at least one second request for one of said detailed product presentations, and transmitting from said first device in response to said at least one second request a detailed product presentation file for displaying said detailed product presentation, said presentation comprising at least a high resolution photograph of said product and an order data block containing at least one entry of ordering information for said product and a corresponding link for each ordering information entry for directly purchasing said product, wherein the step of preparing the detailed product presentation file comprises obtaining information from: a file containing said high resolution image of said product, a headline file identifying said product, a copy file containing a description of said product, and an order block data file containing said ordering information for purchasing said product.