Patent ID: 8701051

Claim:
A method of displaying targeted advertisements (ad) on a mobile hand held display device (MHDD), comprising: a processor downloading a targeted ad comprising dynamic and static content into an MHDD and storing said ad in an MHDD storage medium; wherein said ad is directed to a target group of users of MHDDs; and wherein said ad comprises a plurality of transparent hot-spots; in a separate step, said processor also downloading a plurality of call-to-action enablers into said MHDD and storing said call-to-action enablers in said MHDD storage medium; said processor checking said call-to-action enablers against one or more preferred modes of activity of a target user of said MHDD and choosing one or more preferred call-to-action enablers from among said downloaded call-to-action enablers for use with said downloaded ad based upon said one or more preferred modes of activity of a target user of said MHDD; said processor making said ad interactive by associating at least one of said chosen call-to-action enablers with appropriate hot-spots from among said plurality of hot-spots; said processor rendering and displaying said ad on the MHDD during an ad spot; said processor providing said MHDD user with a choice of a preferred response mode to said ad from among said set of call-to-action enablers when said user selects at least one hot-spot from said plurality of hot-spots in said ad; and said processor enabling said user to respond to said ad by selecting a hot spot and thereby invoking a call-to-action enabler associated with said hot-spot; wherein said ad is displayed in a maximum available display area said MHDD display while maintaining user interactivity with said ad via said hot spots.