Patent ID: 7424459

Claim:
A method of providing branded services to a plurality of partners comprising: electronically receiving, by a supplier having a service internet site, a request from a user to access a service provided by the supplier, wherein the request was originally received by, and forwarded from, a gateway internet site operated by one of a plurality of originating partners; electronically identifying an originating partner from which the request was forwarded from the plurality of originating partners; identifying a web page template having a core portion that includes content that remains uniform regardless of the gateway internet site from which the request was received and a customizable portion that includes partner specific content that changes based upon an identity of the gateway internet site from which the request was received, wherein the core portion is larger than the customizable portion; retrieving partner specific settings and preferences to include in the customizable portion of the web page template; using the core portion, the customizable portion and the partner specific settings and preferences to generate a user interface for the service; and displaying the user interface for the service to show the originating partner's style, appearance, and branding to the user, thereby enabling the supplier to utilize a single service internet site having a plurality of branded user interfaces.