Patent ID: 8909558

Claim:
A method, comprising: A) storing, on a database running on one or more server computers communicatively coupled to a network, one or more data records, each of said one or more data records comprising: i) a text string; and ii) a monetary value associated with said text string; B) receiving, by said one or more server computers, an appraisal request for a domain name; C) setting, by said one or more server computers, an appraisal value of said domain name to 0; D) identifying, by said one or more server computers, a keyword within said domain name; E) determining, by said one or more server computers, the existence, within said database, of one or more matching data records wherein said text string matches said keyword; F) responsive to a determination that said one or more matching data records do not exist within said database, generating, by said one or more server computers, a keyword appraisal value of 0; G) responsive to a determination that said one or more matching data records exist within said database: i) identifying, by said one or more server computers, a keyword frequency count comprising a quantity of said one or more matching data records; ii) identifying, by said one or more server computers, a keyword monetary value comprising a sum of said monetary value, associated with said text string, for all of said one or more matching data records; iii) generating, by said one or more server computers, said keyword appraisal value comprising a quotient calculated by dividing said keyword monetary value by said keyword frequency count; and iv) adding, by said one or more server computers, said keyword appraisal value to said appraisal value of said domain name; and H) transmitting, by said one or more server computers, said appraisal value to one or more client computers communicatively coupled to said network.