Patent ID: 8477912

Claim:
A system comprising: a multimedia ringback system adapted to receive a call routed from a network node that serves a device of a calling party, wherein the call is placed to a subscriber of a content sharing service; the multimedia ringback system is further adapted to identify a multimedia ringback tone for the call that includes a message prompting the calling party to share content of the subscriber, and to provide the multimedia ringback tone to the calling party device during ringback while the calling party waits for the call to be answered by the subscriber; during ringback and before the subscriber answers the call, the multimedia ringback system is further adapted to receive a request from the calling party device to download the content indicated in the prompting message of the multimedia ringback tone; and during ringback and before the subscriber answers the call, the multimedia ringback system is further adapted to initiate the download of the content to the calling party device responsive to the request.