Patent ID: 8730216

Claim:
A non-transitory computer readable storage medium storing a program to cause a computer to execute a driving method for a display medium that has a translucent display substrate, a back substrate that is placed opposing the display substrate across a gap, a dispersant that is sealed in an inter-substrate space between the display substrate and the back substrate, and plural types of particle groups with different colors and charge polarities that are dispersed in the dispersant and are sealed in the inter-substrate space so as to move in the inter-substrate space in response to an electric field formed in the inter-substrate space, the driving method comprising: in a case of displaying a gradation of a color of a first particle group of the plural types of particle groups, applying to the inter-substrate space a first voltage according to the gradation of the color of the first particle group and which is a voltage equal to or greater than a threshold voltage needed to cause at least some of the particles of the first particle group to detach from the display substrate or the back substrate and thereafter applies a second voltage having a same electric field direction as having a same electric field direction of the first voltage and is lower than the threshold voltage, wherein the second voltage is a voltage whose voltage value is larger than that of a threshold voltage of a second particle group whose threshold voltage is next highest after the first particle group.