Patent ID: 8327395

Claim:
A system comprising: a processor to: analyze neuro-response data gathered from a viewer exposed to a media instance to determine an analysis result, the neuro-response data including first neuro-response data representing a first response to a visual component of the media and second neuro-response data representing a second response to an auditory component of the media, synchronize the media instance with one or more of the neuro-response data or the analysis result by offsetting the first neuro-response data a first amount based on a first cognitive delay of a brain of the viewer and to offset the second neuro-response data a second amount based on a second cognitive delay of the brain of the viewer, the first amount and the second amount being different, and analyze the neuro-response data in accordance with a question dynamically posed by a user; an interactive browser to simultaneously display the media instance with one or more of the neuro-response data or the analysis result; and a database to store one or more of the media instance, the neuro-response data or the analysis result.