Patent ID: 8726366

Claim:
A system comprising: a primary control determining module configured to determine which of a plurality of users detected in proximate vicinity of a computing device has primary control of the computing device, the detected plurality of users to include at least some users jointly using the computing device by at least providing input at least in part via a shared input device associated with the computing device, the computing device designed for presenting one or more items; a format ascertaining module configured to ascertain one or more particular formats for formatting the one or more items responsive, at least in part, to said primary control determining module, the format ascertaining module including at least: a user associated format ascertaining module configured to ascertain that the one or more particular formats are associated with the user detected as having primary control of the computing device, the user associated format ascertaining module including at least: a user associated presentation preference ascertaining module configured to ascertain that one or more presentation preferences are associated with the user detected as having primary control of the computing device, the one or more presentation preferences being one or more preferences for how the one or more items are to be preferably presented via the computing device; and a particular formatted item presenting module configured to present, via the computing device, the one or more items in the one or more particular formats; and wherein each of the primary control determining module and the format ascertaining module is as least partially implemented with one or more processing devices and/or one or more memory devices.