Patent ID: 7974983

Claim:
A computer-implemented method comprising: generating a website network graph to model one or more networks of websites relevant to subject matter of interest in a category, wherein generating the website network graph includes: performing one or more searches relating to the subject matter of interest in a search engine application programming interface (API) using one or more relevant keywords related to the subject matter of interest; extracting the relevant keywords from search results from different websites identified as a result of the one or more searches; identifying one or more online social media websites from the extracted search results, the one or more online social media websites comprising at least one conversation relating to the subject matter of interest; scraping conversations identified from each of the one or more online social media websites; text-edge processing the scraped conversations to determine a significance value of each of the identified one or more online social media websites, the significance value determined based on a frequency of occurrence and strength of conversations in relation to the subject matter of interest; plotting the website network graph as a function of the identified one or more online social media websites and corresponding significance values; identifying one or more desired online social media websites from the one or more online social media websites with content most relevant to the subject matter of interest based on the website network graph; and targeting display of advertisements related to the subject matter of interest in conjunction with the one or more desired online social media websites.