Patent ID: 8175624

Claim:
A management system for managing a short message service aggregation platform and providing advertising content to mobile communication device customers, the system comprising: a short message service center carrier connection interface configured to receive a mobile originated communication comprising a text message from at least one short message service center; a messaging application program interface configured to receive a mobile originated communication from the carrier connection interface; a user database coupled to the messaging application program interface, the user database comprising a plurality of opt-in destination addresses defining an opt-in user list; a sponsor database coupled to the messaging application program interface, the sponsor database comprising at least one sponsor account, at least one opt-in destination address in the opt-in user list and at least one sponsor communication being associated with each of the at least one sponsor accounts; and, logic coupled to the user database and the sponsor database, the logic further being configured to compare the destination address of the mobile originated communication with the opt-in destination addresses in the opt-in user list, a mobile terminated communication is generated and transmitted when the destination address of the mobile originated communication matches a destination address in the opt-in user list, the mobile terminated communication comprising at least one sponsor communication comprising an advertisement attached thereto for eliciting a response from a recipient of the mobile terminated communication, said advertisement being selected based, at least in part, on the content and length of the mobile originated communication.