Patent ID: 7977289

Claim:
A gel composition for enhancing deposition of hydrophilic and/or hydrophobic benefit agent comprising >60% water and additionally having formulation as follows: (a) a hydrophobic phase comprising 1 to 14% by wt. (of total composition) petrolatum and 1 to 4% by wt. C 14 to C 24 fatty acid; (b) an aqueous phase consisting of: (i) greater than 60% by wt. water; (ii) 5 to 25% of a hydrophilic moisturizing agent; (iii) 0.1 to 5%, of an aqueous phase stabilizer; and (c) 0.01-3% by wt. hydrophilic and/or hydrophobic benefit agents separate from hydrophilic agent of (b)(ii) or the hydrophobic agent of (a); wherein there is 0.5 or less surfactant; wherein said gel is clear or transparent.