Patent ID: 8370201

Claim:
A non-transitory computer readable medium containing computer executable instructions that when executed by a computer perform a method, the computer program comprising: instructions to receive trick play command data at an end user device; instructions to receive advertising data at the end user device; instructions to track a portion of the advertising data forwarded from the first end user device to a second end user; instructions to generate, based on the tracking, penetration data indicating an extent to which the first end user device forwards and propagates the portion of the advertising data to other end users; instructions to correlate the advertising data with penetration data for the first end user associated with the first end user device; instructions to prioritize the advertising data for the end user device based on the correlation; and instructions to present a portion of the advertising data in a picture in picture display window on the end user device based on the prioritizing of the advertising data during execution of the trick play command data.