Patent ID: 8636146

Claim:
An array of personal care product packages, the array comprising: a plurality of packages containing personal care products of a primary brand; wherein each respective package of the plurality of packages comprises different personal care products; and wherein the plurality of packages comprise a visual schema defined by: a) each package of the plurality of packages having a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a first side edge that is located perpendicularly between the top edge and the bottom edge, and a second side edge that is located perpendicularly between the top edge and the bottom edge and is distal to the first side edge; b) the primary viewing area comprising a product identification region proximate the top edge comprising product identification indicia, a qualitative information region comprising qualitative information indicia, and a photographic region comprising photographic indicia; and c) sub-brand indicia located at least partially within the product identification region; and wherein the product identification region is disposed within the upper third of the viewing area, wherein the product identification region has a generally plano-convex shape extending from the first side edge to the second side edge, wherein the product identification region further comprises a top border that is proximate the top edge of the primary viewing area and a bottom border that is convexly curvilinear and is distal to the top border, wherein the product identification region comprises a first dominant background color, wherein the qualitative information region is disposed within the right third of the viewing area proximate the second side edge and has a second dominant background color that is different than the first dominant background color, wherein the viewing area further comprises an emblem graphic that is proximate the bottom edge and the qualitative information region, wherein the emblem graphic comprises a third dominant background color that is the same as the first dominant background color, and wherein the emblem graphic includes quantitative information indicia, and wherein the visual schema is repeated for each package of the plurality of packages.