Patent ID: 8781878

Claim:
A computer-implemented system for pricing and selling goods or services, comprising: a controller having a computer processor configured to; display a plurality of user-selectable goods and services via a graphical user interface; in response to a user selection of the selected good or service from the plurality of user-selectable goods or services, generate a presentation of a list of attributes having the potential to be characteristic of a selected good or service, the presentation displayed on the graphical user interface; in response to a user selection of the selected attribute from the plurality of user-selectable attributes, generate a presentation of a low price for the selected good or service corresponding to a negative occurrence of a selected attribute having a potential to be characteristic of a selected good or service and a high price for the selected good or service corresponding to a positive occurrence of the selected attribute having a potential to be characteristic of a selected good or service; and generate a presentation provided of a final price for the selected good or service determined as a function of occurrence of the selected attribute, the low price, and the high price, the presentation displayed on the graphical user interface.