Patent ID: 8023882

Claim:
An audience measurement architecture comprising: a plurality of portable measurement devices, each of the portable measurement devices being structured to collect audience measurement data; a first data collection server at a panelist site to collect audience measurement data from a first one of the plurality of portable measurement devices; and a plurality of data collection servers respectively located at a plurality of locations to collect audience measurement data from any of the plurality of portable measurement devices, the first portable measurement device to automatically detect a second data collection server in the plurality of data collection servers and to transmit collected audience measurement data to the second data collection server via at least one of a WiFi connection or a Bluetooth connection when the first portable measurement device is located at the location of the second data collection server, a second portable measurement device of the plurality of portable measurement devices to automatically detect the second data collection server and to transmit collected audience measurement data to the second data collection server via at least one of a WiFi connection or a Bluetooth connection when the second portable measurement device is located at the location of the second data collection server.