Patent ID: 8074161

Claim:
A method comprising: determining a subset of multimedia presentations in accordance with predetermined criteria; determining one or more multimedia data items, each of said one or more multimedia data items being an index into a corresponding one of said subset of multimedia presentations according to an indexing media format that is selected from a plurality of media formats associated with a corresponding one of said subset of multimedia presentations and each index being associated with a record in a database comprising at least a timestamp field that stores information identifying a temporal reference that indicates a play-time associated with a corresponding one of said subset of multimedia presentations; presenting said one or more multimedia data items for viewing in a user interface display; receiving at least one of direction controls and speed controls of said one or more multimedia data items viewed; receiving a selection of a first of said one or more multimedia data items; and transferring control to machine executable code executed to present a first one of said subset of multimedia presentations having said first multimedia data item as an index; wherein said first one of said subset of multimedia presentations is a for on-line shopping of a product.