Patent ID: 8265610

Claim:
A mobile communication device, comprising: a processor; a radio transceiver; a memory; and an application stored in the memory that, when executed by the processor receives a keyword via the radio transceiver from a server, wherein the keyword is selected based on a stored profile for a user of the mobile communication device, presents the keyword received from the server to the user of the mobile communication device, after presenting the keyword, monitors a voice call in which the mobile communication device is engaged, and transmits a message confirming occurrence of the keyword in the voice call via the radio transceiver, wherein after transmitting the message confirming occurrence of the keyword, the application receives a second message, the second message containing one of an item of economic value and containing a reference to an item of economic value, wherein the economic value is based in part on a number of times the keyword is used by the user in the voice call.