Patent ID: 8001013

Claim:
A computer implemented method, comprising: storing, at a central server, an initialize business rule associated with a vendor and a DNS associated with the vendor, wherein the DNS comprises an address of a data store of the vendor; receiving, from a user, at the central server, a first user query, wherein the first user query requests a product or service of the vendor; dynamically forming in real-time at the central server a universal code sequence forming a DNA field, wherein the universal code sequence is associated with the first query, at least a part of the sequence being hierarchal; wherein the universal codes comprise at least a field projecting a user identity, a-field projecting a transaction scope and a field projecting a product definition; sending the initialize business rule from the central server to the DNS, wherein the initialize business rule causes the vendor to execute the initialize business rule; receiving, from the vendor, at the central server, a first vendor response, wherein the first vendor response is based at least in part upon execution by the vendor of the initialize business rule and the first vendor response includes at least one next business rule; receiving, from the user, at the central server, a second user query, wherein the second user query is a selection from a choice based upon the first vendor response; dynamically adding to the universal code sequence in real-time at the central server to form a request DNA, wherein the addition comprises a universal code associated with the selection; sending at least one of the at least one next business rules from the central server to the DNS, wherein the next business rule that is sent is associated with the selection and wherein the next business rule that is sent causes the vendor to execute the next business rule that is sent; receiving from the vendor, at the central server, a second vendor response, wherein the second vendor response is based at least in part upon execution by the vendor of the next business rule that is sent; dynamically forming in real-time, at the central server, an offer DNA, wherein the offer DNA is based at least in part upon the request DNA and the second vendor response; and wherein the offer DNA comprises universal codes including at least a field projecting a vendor identity, a field projecting a transaction scope and a field projecting a product definition; determining, at the central server, that the offer DNA matches the request DNA as to at least the field projecting a product definition; and sending to at least one of the user and to the vendor, from the central server, a notification that the offer DNA matches the request DNA.