Patent ID: 7552069

Claim:
A computer-implemented method of making offers to consumers for a plurality of products sold by a seller, the method comprising: providing a system comprising a data processing system and a distribution system; and performing using the system: receiving information identifying a plurality of consumers; receiving purchase history information for the plurality of consumers, the purchase history information comprising information related to purchases made by the plurality of consumers; identifying a first consumer from the plurality of consumers based upon the purchase history information and the information identifying the plurality of consumers; generating a first offer, the first offer offering a product from the plurality of products for purchase at a first price for a first time period, wherein sale of the product offered by the first offer provides a first profit margin for the seller; receiving a first threshold “M”, wherein “M”≧1; receiving a second threshold “N”, wherein “N”≧1, and “N” is less than or equal to “M”; (a) providing the first offer to the first consumer; (b) determining if the first consumer purchased the product offered by the first offer during the first time period; repeating (a) and (b) until the first consumer has purchased the product offered by the first offer at least “N” times or until the first offer has been offered to the first consumer “M” times; if the first consumer purchased the product offered by the first offer at least “N” times, generating a second offer for the first consumer, the second offer offering a product from the plurality of products for purchase for a second time period, wherein sale of the product offered by the second offer provides a second profit margin for the seller which is greater than the first profit margin; and if the first consumer did not purchase the product offered by the first offer at least “N” times and the first offer has been offered to the first consumer “M” times, generating a third offer for the first consumer, the second offer offering a product from the plurality of products for purchase for a third time period, wherein sale of the product offered by the third offer provides a third profit margin for the seller which is less than the first profit margin.