Patent ID: 7120632

Claim:
A method for managing information on a web site for a business entity using a server system coupled to a centralized database and at least one client system, said method comprising: storing information in the centralized database; displaying, on more than one web page within the business entity web site, data including at least a portion of the information stored in the database; accessing a content management tool to display at least one pre-defined template on the client system for prompting a user to enter new information including at least one of newly added information, updated existing information, and deleted existing information; entering the new information into the at least one pre-defined template displayed on the client system; updating the centralized database by storing the new information therein; tracking the information including the new information stored in the database by: parsing the new information into a plurality of data segments for storing within a plurality of corresponding sections included within the database; automatically storing the plurality of data segments within the plurality of corresponding sections of the database; and linking each of the plurality of data segments stored within the database with multiple locations displayed on multiple web pages included within the business entity web site; and automatically updating each web page included within the business entity web site that displays information corresponding with the new information by accessing the plurality of data segments linked to each web page being updated within the database and updating the corresponding information displayed on each web page with the new information.