Patent ID: 8019773

Claim:
An information processing method of determining information, to be presented to a user, as to one or more contents, comprising the steps of: calculating the similarity between a first search axis, produced on the basis of information associated with the user, for use as a reference on the basis of which to present contents and a second search axis, produced on the basis of information associated with one of other users, for use as a reference on the basis of which to present contents, wherein the first search axis is produced on the basis of feature values of contents and a history of playback of the contents performed by the user or evaluations on the contents given by the user, and the second search axis is produced on the basis of feature values of contents and a history of playback of the contents performed by the one of the other users or evaluations on the contents given by the-one of the other users; and controlling displaying of information associated with contents with reference to first and second search axes detected as being similar to each other.