Patent ID: 7488003

Claim:
A label printing apparatus including a supply of labels for use in pricing products and distributing marketing information, comprising: a housing; the supply of labels comprising: a liner including a release surface; a plurality of labels removably attached to the release surface, each label including a product pricing part and a marketing part, at least one separation line between the product pricing part and the marketing part, the marketing part includes a first sub-part and a second sub-part, a fold line located between the first sub-part and the second sub-part, wherein the fold line and the separation line are respectively configured such that a tendency of the label to fold along the fold line is greater than a tendency of the label to fold along the separation line; wherein, for each label, the first sub-part and second sub-part are of similar size and shape, at least one of the first sub-part and the second sub-part has a rear side that is adhesive; wherein the greater tendency of the label to fold along the fold line than along the separation line causes the label to fold along the fold line to a greater extent than along the separation line in response to an obstruction force to urge the rear side of the at least one of the first sub-part and the second sub-part toward the rear side of the other of the first sub-part and the second sub-part such that an operator can grasp the label on opposite sides of the fold line without touching the rear side that is adhesive; a label feeding mechanism for moving labels along a label path; a print head within the housing for printing indicia on labels traveling along the label path; a label exit opening from which printed labels exit the housing during operation of the label feeding mechanism; a label obstructing member positioned to the exterior of the label exit opening and located in a label obstructing position such that an exit end portion of a label feeding out from the label exit opening contacts the label obstructing member during feed out, wherein the label obstructing member is movable between the label obstructing position and a non-label obstructing position.