Patent ID: 8175915

Claim:
An auction method in a computer comprising: a. providing a description of an auction item at an auction comprising a plurality of auction bidders through a computer system, b. receiving at least one high bid for said auction item at said computer from one said auction bidder through said computer system, c. providing a discount off said high bid, wherein said discount is displayed to all auction bidders prior to a bid made by any said auction bidder, d. wherein said discount is: i) calculated on a percentage or a fixed sum, ii) designated and displayed before said auction opens, iii) designated and displayed after said auction closes, iv) displayed to said auction bidders before any bid is made by any said auction bidder, v) applied to every said high bid during said auction bidding process, vi) is not contingent on another condition, vii) under the control of said computer during said auction bidding process, and viii) under the control of said computer before and after said auction bidding process, and e. wherein said computer sets a final price for said auction item at said discount from a winning auction bid for a winning said auction bidder.