Patent ID: 7660747

Claim:
A media enhanced shopping cart system, comprising: a shopping cart comprising a frame, a basket, a handle, a base tray, a modular computing device, a display, and a plurality of wheels, an inventory component affixed to the shopping cart for determining an inventory contained by the shopping cart; an identification component for associating a unique identity of the shopping cart; a locationing component for determining a location of the shopping cart; a database comprising data related to advertisements; a correlation component of the modular computing device operably coupled to the inventory component, the locationing component, the database and the display, for: (i) correlating the inventory contained by the shopping cart with the unique identity of the shopping cart as the inventory is updated over the course of a shopping trip, and (ii) selecting a plurality of advertisements from the database based on the correlation between the inventory and the unique identity of the shopping cart; the modular computing device further configured to select at least one advertisement from the selected plurality of advertisements based on the location of the cart; and the display further configured to display the selected at least one advertisement.