Patent ID: 7085555

Claim:
A method of sending an advertisement to a user operating a wireless communication device, comprising: receiving first information about the identity of the user; receiving second information about a location of the user; searching a first database of an advertisement provider containing one of a plurality of user-specific advertisements and a plurality of location-specific advertisements; accessing a second database containing a plurality of user-specific preferences; identifying one or more preferences in the second database that are associated with the user; selecting one of the plurality of user-specific advertisements and the plurality of location-specific advertisements based on the one or more preferences in the second database; and sending one of the plurality of user-specific advertisements from the advertisement provider to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network without transmitting an indication of the location of the user therewith from the advertisement provider and the plurality of location-specific advertisements to the wireless communication device in the form of a TCP/IP (Transmission Control Protocol/Internet Protocol) message over a communication network without transmitting an indication of the identity of the user therewith from the advertisement provider.