Patent ID: 8090613

Claim:
A method of real-time off-line advertising management, comprising: in an offline computer implemented ad optimization system; defining an advertising campaign having a plurality of members, wherein each member is one of a plurality of publishers and broadcasters; uploading a multi-media file for each member of the campaign; associating each of the multi-media files with an off-line ad template based on a media type; configuring template details for aid in assessing and controlling display of the member; creating survey questions and respondent incentives with ad message overlay; capturing viewer responses to each member of the campaign; aggregating and analyzing the viewer responses; calculating present and updated costs of the campaign; creating a revised campaign management configuration by adjusting a type, location, and schedule for the campaign members based on the viewer responses; and transmitting the revised campaign management configuration and adjusted media files to the off-line media channels, thereby managing and optimizing in real-time the overall ad campaign.