Patent ID: 8271365

Claim:
A method of making a particular benefit available to a party, comprising: obtaining real-world profile data relating to one or more current or prospective clientele of a real-world entity, wherein the real-world profile data relating to the one or more current or prospective clientele includes a real-world name and real-world address associated with one or more real-world factors including at least one of the following real-world categories: real-world membership, real-world affiliation, real-world subscription, real-world status, real-world condition, real-world health, real-world skill, real-world experience, or real-world aptitude; establishing a possible real-world benefit to be provided by or on behalf of the real-world entity, wherein the real-world benefit is correlated with the real-world profile data; making an arrangement for the possible real-world benefit to be made available to the clientele in connection with the clientele's participation in a virtual-world environment, wherein the clientele's participation in the virtual-world environment includes participation in at least one of the following virtual-world categories related to the real-world categories: a virtual-world membership a virtual-world affiliation a virtual-world subscription a virtual-world status a virtual-world condition a virtual-world health a virtual-world skill, a virtual-world experience, or a virtual-world aptitude; and accepting input approving, via a processor, a pre-condition as at least a partial basis for awarding the possible real-world benefit to the clientele, which pre-condition includes requiring the clientele to give something of virtual-world value.