Patent ID: 8458024

Claim:
A method for sharing a digital coupon, comprising: receiving, at an advertisement server, a share signal indicating a transfer of a digital coupon having a first value from an initiator computing device to a recipient computing device over a near-field communication (NFC) link; determining, at the advertisement server, a second value of the digital coupon based on a set of predetermined criteria responsive to receiving the share signal; assigning, at the advertisement server, the second value to the digital coupon when the digital coupon is received by the recipient computing device; receiving, at the advertisement server, a re-share signal indicating a transfer of the digital coupon having the second value from the recipient computing device to a second recipient computing device over a second NFC link; determining, at the advertisement server, a third value of the digital coupon based on the set of predetermined criteria responsive to the transfer of the digital coupon from the recipient computing device to the second recipient computing device; assigning, at the advertisement server, the third value to the digital coupon when the digital coupon is received by the second recipient computing device; providing, by the advertisement server, a recipient consideration to the recipient computing device responsive to sharing the digital coupon from the recipient computing device to the second recipient computing device; providing, by the advertisement server, an additional recipient consideration to the recipient computing device when the digital coupon is redeemed by the second recipient computing device; and providing, by the advertisement server, a second initiator consideration to the initiator computing device responsive to sharing the digital coupon from the recipient computing device to the second recipient computing device.