Patent ID: 8306981

Claim:
Method of enabling the selection of an item of content data based on an expected physiological response of a user, each item of content data being associated with at least one recording of a perceptible content element, comprising: storing a first set of data representative of a relation between (i) at least one variable for characterizing an aspect of a perceptible content element and (ii) a physiological response of at least one first user when the perceptible content element is rendered; adapting the first set of data representative of the relation on the basis of (i) a measured physiological response of the at least one first user to a rendition of a perceptible content element and (ii) values of the at least one variable for characterizing an aspect of the perceptible content element; and associating an expected physiological response with an item of content data using at least one further set of data representative of a relation between (i) at least one variable for characterizing an aspect of a perceptible content element and (ii) a physiological response of a user other than the first user, wherein said further set of data is based on the physiological response of at least one user other than the first user.