Patent ID: 8290818

Claim:
A method of recommending a wireless device bundle to a user, the method comprising: creating a bundle recommendation for an end user of an electronic catalog system from a plurality of items represented in an electronic catalog of the electronic catalog system, said creating the bundle recommendation comprising: identifying an item of the electronic catalog that was selected by the end user, the item comprising a first wireless device or a first wireless service plan; accessing an associations dataset to identify a second wireless device related to the item selected by the end user; identifying a second wireless service plan that is compatible with the second wireless device; and outputting a representation of the second wireless device and the second wireless service plan together as the bundle recommendation, the bundle recommendation configured to be selectable by the end user for purchase; wherein said identifying the item, said accessing the associations dataset, said identifying the second wireless service plan, and said outputting are implemented by a computer system comprising computer hardware.