Patent ID: 7778925

Claim:
A method of delivering digital content, comprising: receiving by an e-commerce server a request from a customer for transfer of A/V content, including a soundtrack, in digital form to the customer at a customer storage or playback device; receiving by an e-commerce server payment from the customer for the transfer of the A/V content in accordance with a first usage rule; transferring audio/video (A/V) content in digital form from a content provider to the customer in accordance with the first usage rule, the digital form of the A/V content comprising at least a soundtrack and a video portion; providing limited usage rights by an e-commerce server to the A/V content to the customer; presenting the A/V content to the customer for display on an entertainment system display; displaying by a menu on an entertainment system display, soundtrack portions of the A/V content having additional usage rights beyond said limited usage rights under the first usage rule; receiving by an e-commerce server a request from the customer for acquisition of the additional usage rights beyond the first usage rights to the selected portions of the A/V content as a second transaction; receiving by an e-commerce server payment from the customer for the second transaction; and as a result of receiving payment for said second transaction, sending a key code to the user from the e-commerce server; extracting and storing with the key code, the soundtrack of the A/V content from the original A/V content according to said additional usage rights beyond the first usage rights.