Patent ID: 8850331

Claim:
A method implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable device, comprising: detecting selection of an avatar of a first virtual universe (VU) user in a first display region in a user-interface of the VU by a second VU user, wherein the first display region displays primary graphical content of the VU; determining that an item being worn or carried by the avatar includes metadata indicating that branding information associated with the item is to be rendered in a second display region of the VU, wherein: the second display region is a window in the user-interface of the VU that is sequestered from the first display region, the branding information is information for rendering promotional text or a logo in the second display region, the branding information is associated with a remuneration for rendering the text or the logo in the second display region, the metadata is set based on acquisition of the item, and the metadata includes information of an agreement entered at the acquisition of the item; determining an availability of the second display region at an end device of the second VU user; and displaying at the end device of the second VU user, after the detecting the selection of the avatar by the second VU user, the branding information in the second display region.