Patent ID: 7877766

Claim:
A method comprising: receiving a media stream with an electronic digital recording/play back device, said media stream comprising television programming and an advertisement; digitally recording said media stream with said electronic digital recording/play back device resulting in a digitally recorded media stream, wherein said digitally recording said media stream further comprises recording an incrementing time reference in conjunction with said media stream; after said digitally recording said media stream, beginning play back mode of said digitally recorded media stream with said electronic digital recording/play back device; during said play back mode, outputting said digitally recorded media stream to a display device with said electronic digital recording/play back device; during said play back mode of said digitally recorded media stream, detecting when said advertisement of said digitally recorded media stream is fast forwarded through by said electronic digital recording/play back device, wherein said detecting further comprises utilizing a time table; after said detecting, determining if said play back mode of said digitally recorded media stream was for a predefined amount of time; after said detecting, determining whether said digitally recorded media stream resumes said play back mode; and provided said play back mode of said digitally recorded media stream was for a predefined amount of time and provided said digitally recorded media stream resumes said play back mode, outputting a sub-advertisement stream as an overlay screen on said display device with said electronic digital recording/play back device so that said sub-advertisement stream and said digitally recorded media stream are displayed simultaneously on said display device, said sub-advertisement stream is independent from said digitally recorded media stream, said sub-advertisement stream cannot be turned off.