Patent ID: 7377061

Claim:
A light box display for use in a retail environment, the light box display comprising: a light box, the light box including: a base, a plurality of light sources secured within the base, and a light box cover including an end wall, wherein the light box cover extends over the base to enclose the plurality of light sources between the base and the light box cover; a graphic extending over the end wall of the cover, wherein the graphic is configured to be backlit by the plurality of light sources; and a graphic cover extending over the graphic and the light box cover to secure the graphic to the light box, wherein the graphic is viewable through the graphic cover; wherein the light box further includes at least one mounting bracket coupled to the base to facilitate hanging of the light box, and the light box display further comprises: a mounting assembly configured to receive the at least one mounting bracket to support the light box, wherein the mounting assembly includes an adjustable length support rod configured to extend between two supports spaced from each other in the retail environment.