Patent ID: 8874546

Claim:
A method comprising, by one or more computer systems of an online social network: accessing a page of the online social network associated with a first user of the an online social network, the page comprising: a first content associated with the first user; and an identifier of a third-party web site that is separate from and external to the online social network, the third-party web site being associated with an external server that hosts a second content on the third-party web site; determining, by one or more of the computing systems of the online social network, whether the first user has interacted with the second content on the third-party web site; wherein the interaction with the second content comprises one or more of the first user accessing, adding, or updating the second content on the third-party web site; and if the first user has interacted with the second content on the third-party web site, then updating the page of the online social network associated with the first user to include a reference to the second content, the reference comprising an activatable link to the second content on the third-party web site.