Patent ID: 8689133

Claim:
A catalog display method comprising: configuring an e-commerce host with a catalog sub-system providing access to catalog items in a catalog in a catalog view of an e-commerce application to catalog browsing clients over a computer communications network, the catalog view being a singular user interface and including a catalog item display comprising a static view of catalog items and a separate detailed view of catalog items; loading a subset of the catalog items of the catalog; rendering the subset of the catalog items in the static view of the catalog item display; further rendering in the catalog item display a detailed view of detailed information for a selected one of the subset of the catalog items in the static view of the catalog item display; and, responsive to detecting idleness for a catalog browsing client, setting a passive mode, determining an interval, and automatically cycling through different catalog items in the static view of the catalog item display based upon the interval causing a repeated rendering of the detailed view, each rendering reflecting detailed information for the different catalog items.