Patent ID: 8396772

Claim:
A method of implementation related to integration of social networking services and gift card services by one or more data processors, the method comprising: presenting, by at least one data processor to a first user, a profile of a selected member of a social networking service concurrently with a list of a plurality of merchant credit services of prepaid merchant account credit, wherein the social networking service providing at least one website in which a plurality of users interact with profiles of members of the social networking service via a graphical user interface, at least some of the users being members of the social networking service, the profiles being generated by each of the respective members, the at least one website page providing at least one graphical user interface element to allow the first user to add or modify content displayed on the at least one website page, the selected member differing from the first user; receiving, by at least one data processor, data generated by the first user characterizing a request of further information regarding a first credit service from the list of the merchant credit services, wherein the data characterizing the request received through an interface presenting the profile of the member with the list of one or more merchant credit services; and increasing, by at least one data processor, a loyalty indicator associated with the selected member in response to receive the characterized data of further information regarding the first credit service, the loyalty indicator being associated with an account of the selected member with the first credit service of loyalty-based services and being redeemable to get incentives associated with the account.