Patent ID: 8589217

Claim:
A method of generating revenue by a communications service provider and sharing said generated revenue with a subscriber, comprising the steps of: acquiring one or more advertisements from one or more advertisement databases associated with one or more advertisers by a computer system associated with the communications service provider; advertising during a communication sequence between the subscriber and a user by said communications service provider, wherein said user is one of a subscriber and a non-subscriber of said communications service provider, wherein said step of advertising comprises: inserting said one or more advertisements in said communication sequence between the subscriber and said user, comprising one or more of: replacing a ringback tone of said communication sequence between the subscriber and said user by said computer system; and interrupting said communication sequence and presenting one or more of said selected advertisements by said computer system; generating said revenue by collecting advertising charges from said advertisers by the communications service provider; and sharing said generated revenue with the subscriber by the communications service provider.