Patent ID: 8107940

Claim:
A method of advertising via a mobile device accessing a network, the mobile device having a mobile computer-readable medium, a processor, and a display, the method comprising the steps of: loading a graphic advertisement onto the mobile computer-readable medium of the mobile device, the graphic advertisement having a time passage indicator for indicating the passage of time; displaying the graphic advertisement on the mobile device when the mobile device is in an idle-time period, the idle time period in which updated application information cannot be presented on the display of the mobile device due to data processing activity by the processor, data transfer activity, congestion or latency in the network, or any other activity that occupies resources in the mobile device to prevent the updating of the display; animating the graphic advertisement so that the time passage indicator indicates the passage of time; removing the graphic advertisement once the idle-time period has ended; calculating a total number of displays of the graphic advertisement, and/or a total time duration in which the graphic advertisement has been displayed on the mobile device; reporting the total number of displays and/or the total time duration to a server via the network; and charging a fee to display the graphic advertisement based upon the total number of displays and/or the total time duration.