Patent ID: 7951254

Claim:
A method of applying and collecting payment for advertising on a moving handrail, the method comprising the steps of: a) providing a film bearing advertising of an advertiser and comprising a first film layer and a first layer of adhesive on the underside of the first film layer, the film being generally elongated and having a width corresponding to a width of the moving handrail; b) setting a rate for applying the film to the handrail for a set period of time; c) applying the film to the handrail for the set period of time by aligning and adhering a first end of the film to a surface of the handrail, driving the handrail relative to a roll of the film, to cause the film to adhere continuously and progressively to the handrail, and ensuring the full width of the film is uniformly and smoothly adhered to the surface of the handrail; and d) charging the advertiser the rate for applying the film to the handrail.