Patent ID: 7380357

Claim:
A badge holding apparatus, comprising: a first housing; a second housing having opposite display panels with promotional indicia thereon; an extendable and retractable cord that tethers the first and second housings together, wherein the cord is normally retracted within one of the first and second housings, wherein the second housing is free to rotate about an axis when extended away from the first housing, wherein the first and second housings are in adjacent, docking relationship with each other when the cord is normally retracted such that the second housing is prevented from rotating when in docking relationship with the first housing; and a badge holder rotatably secured to the second housing via a bob, wherein the badge holder and bob are not extendable from the second housing, wherein the badge holder and second housing can be retractably extended away together from the first housing by a user, and wherein the badge holder and bob are free to rotate 360° about an axis both when the second housing is extended away from the first housing and when the second housing is in docking relationship with the first housing.