Patent ID: 7424678

Claim:
A method of using a system with at least one of audio, image, and a video comprising a plurality of frames comprising the steps of: (a) providing a usage preferences description where said usage preference descriptions includes at least two of a browsing preferences description, a filtering preferences description, a search preferences description, and a device preferences description where, (i) said browsing preferences description relates to a user'viewing preferences; (ii) said filtering preferences description and said search preferences descriptions relate to at least one of (1) content preferences of said at least one of audio, image, and video, (2) classification preferences of said at least one of audio, image, and video, (3) keyword preferences of said at least one of audio, image, and video, and (4) creation preferences of said at least one of audio, image, and video; and (iii) said device preferences description relates to the user's preferences regarding presentation settings of a presentation device at the location of the user; (b) providing a usage history description where said usage history description includes at least one of a browsing history description including a plurality of browsing history descriptors, a filtering history description including a plurality of filtering history descriptors, a search history description including a plurality of search history descriptors, and a device usage history description, and where, (i) said browsing history description relates to a user's viewing history; (ii) said filtering history description and said search history descriptions relate to at least one of (1) content usage history of said at least one of audio, image, and video, (2) classification usage history of said at least one of audio, image, and video, (3) keyword usage history of said at least one of audio, image, and video, and (4) creation usage history of said at least one of audio, image, and video; and (iii) said device usage history description includes at least one presentation descriptor that relates to user's history regarding presentation settings of said presentation device and is specific to at least one of a browsing history descriptor, a filtering history descriptor, and a search history descriptor; (c) modifying said device preferences description based on said device usage history description; and (d) supplementing the data contained in said usage history description in response to said user interacting with said system and providing the supplemented said data contained in said usage history description to a party other than said user, which in response thereto, provides selected advertising based upon said data to said system.