Patent ID: 8606643

Claim:
A computer implemented method for serving web pages, the method comprising: serving, from a retail server including a processor to a client computing device, a private profile page including information about a user registered with a vendor, the private profile page defining a first profile of the user the serving step comprising: providing with the processor a social network selection function that enables the user to select a social network from a plurality of social networks, and providing with the processor a public profile preview function and displaying a preview of information associated with the first profile upon selection of the public profile preview function; receiving a first user input from the client computing device, wherein if a second profile of the user exists in one or more of the plurality of social networks, the first user input comprising a social network selection from the plurality of social networks in response to the user activating the social network selection function in the private profile page, and wherein if the second profile of the user does not exist in one of the plurality of social networks, the first user input activating the social network selection function for the processor to create the second profile with a selected one of the plurality of social networks; the processor forwarding, in response to the first user input, user data for the user to the social network; the processor receiving, from the social network, social network profile information regarding the second profile; and the processor associating the first profile with the second profile in response to receiving the social network profile information.