Patent ID: 8180755

Claim:
A method to associate reviews that have unknown correspondences to tangible entities and that are stored in computer readable storage media to structured objects that have known correspondences to tangible entities and that are stored in computer readable storage media comprising: for each of a plurality of possible matchings of a respective review with a different respective structured object from among a plurality of structured objects, transforming the respective review, and text from the respective structured object, to a collection of words that intersect the respective review and the text from the respective structured object; for each respective collection of intersecting words, determining a measure of a likelihood of a match between the respective review and the respective structured object as a function of respective probabilities of occurrences of respective words of such intersecting collection within generic review text and respective probabilities of occurrences of respective words of such intersecting collection within structured object text; determining a matching of the respective review with a structured object from among the plurality of structured objects based upon the computed measure; and storing in computer readable storage media, indicia of the determined matching.