Patent ID: 8006417

Claim:
An advertising device comprising: a first end; a second end; and a connecting element, wherein: the first and second ends are secured to respective structural surfaces with one or more fasteners with the connecting element therebetween, the structural surfaces being a ceiling and a floor, the connecting element includes a first member and a second member, the first member having an outer diameter less than an inner diameter of the second member thereby creating a gap therebetween, the first member and the second member each having a height to width ratio of at least 48:1, the first member comprising a first threaded portion and a second threaded portion secured to the first end and the second end, respectively, the first member adapted to carry a majority of a load on the advertising device, the second member being compressed between the first end and the second end, the second member comprising polycarbonate, the gap between the outer diameter of the first member and the inner diameter of the second member houses one or more interchangeable ads, and the one or more interchangeable ads filling a majority of the gap such that the load is transferred from the second member to the first member via the one or more interchangeable ads.