Patent ID: 8473358

Claim:
A non-transitory computer readable medium embodying a program executable by a computer system, comprising: an item feed application configured to send a feed of a subset of a plurality of items over a network to one of a plurality of referral network sites, the items being offered for sale through an electronic commerce network site over the network, and the electronic commerce network site receiving a plurality of referrals from each of the referral network sites; code that makes a first determination whether one of the items is to be included in the subset of the items based at least upon data representing a commercial performance of the one of the items with respect to one of the referral network sites; code that makes a second determination whether one of the items is to be included in the subset of the items based at least upon an aggregation of data representing the commercial performance of the one of the items with respect to a plurality of the referral network sites if the one of the items remains excluded from the subset of the items after the first determination; and wherein the aggregation of the data representing the commercial performance of the one of the items with respect to the plurality of the referral networks sites includes an aggregation of a number of referrals from the referral network sites received over a predefined period of time.