Patent ID: 7051944

Claim:
A label printing apparatus for printing labels utilizing a supply of label stock including a first side having an associated activatable adhesive thereon and a second side for printing, comprising: a housing; a label stock supply location; a label exit opening through the housing; a label stock path from the label stock supply location to the label exit opening; a print head positioned along the label stock path for effecting printing operations on label stock moving thereby; an activation mechanism positioned along the label stock path for activating adhesive of label stock moving thereby; a controller connected with the print head for effecting printing operations thereof and connected with the activation mechanism for effecting activation operations thereof; wherein the controller is configured to have at least one mode in which: when the controller operates the print head to print a promotion offer for a promoted product on a given portion of label stock, the controller further operates the activation mechanism to prevent activation of adhesive of the given portion of label stock, the promotion offer is selected based upon a product identifying code for a given product that is different than the promoted product; when the controller operates the print head to print product pricing information for the given product on a particular portion of label stock, the controller further operates the activation mechanism to activate adhesive on the particular portion of label stock, the given portion of label stock is adjacent the particular portion of label stock.