Patent ID: 7665107

Claim:
A system comprising: a processor that executes the following computer executable components stored on a computer readable medium: a propagation component that presents one or more advertisements to a first user of an interactive service for at least one of viewing or selection, wherein the propagation component provides at least a first and second user each with a chat window of the interactive service, wherein each of the chat windows provided define a text area and links to advertisements, and wherein advertisements associated with the links were selected for each user to whom the links were provided based on a profile of preferences of that user; a selection component that enables the first user to select at least one of the one or more advertisements; and a distribution component that distributes the at least one of the one or more advertisements selected by the first user to at least a second user of the interactive service when the first user selects the at least one of the one or more advertisements, wherein: one or more advertisements are displayed within the chat window of the first user, and provided that a rating, based on preferences of the first user, of the one or more advertisements displayed in the chat window of the first user, exceeds a threshold value, one or more links, associated with the one or more displayed advertisements, are displayed within the chat window of the second user; and a more detailed advertisement is displayed to the second user upon receipt of a click to a link distributed to the second user, and a copy of the clicked link is distributed to a chat window of a third user, wherein the third user is in a social grouping of the second user, but upon receipt of a click to the link by the third user, transfer of the link back to the first or second user is blocked unless a threshold period of time has passed.