Patent ID: 8491392

Claim:
A gaming system comprising: a central controller; a player tracking system; and a gaming machine; the gaming machine, the player tracking system and the central controller including at least one processor, and at least one memory device which stores a plurality of instructions, which when executed by the at least one processor: (a) enables a player to choose a preference selection from a plurality of different preference selections without choosing a preference for any of a plurality of promotions and without notifying the player of any of the plurality of promotions, and wherein the preference selection is unrelated to any feature of any game play provided by the gaming machine; (b) determines the preference selection chosen by the player; (c) stores data based on the preference selection chosen by the player in association with a player account; (d) enacts the preference selection chosen by the player on the gaming machine; (e) enables the player to play a primary game while the at least one preference selection chosen by the player is enacted; (f) upon the player account meeting a promotion criteria, determines one of the plurality of promotions to provide the player, the plurality of promotions being different from the preference selections, and wherein the determination is based, at least in part, on the preference selection stored data; and (g) causes any determined promotion to be provided to the player, wherein any promotion provided to the player is redeemable for a good or service.