Patent ID: 8666806

Claim:
A computer implemented method for customizing a plurality of direct mail pieces associated with a direct mail campaign for an advertiser comprising: receiving, by a computer, a direct mail campaign profile comprising at least one customized landmark associated with at least one customer profile criteria for the direct mail campaign; receiving, by the computer, a list of potential customers; receiving, by the computer, profile data for one or more of the potential customers; comparing, by the computer, the profile data for the one or more of the potential customers to the at least one customer profile criteria; determining, by the computer, which of the at least one customer profile criteria matches the profile data for the one or more of the potential customers; selecting, by the computer, the customized landmark that is associated with the at least one customer profile criteria that matches the profile data for the one or more of the potential customers; and creating a customized direct mail piece file for the plurality of direct mail pieces that includes a map having an advertiser location icon and the customized landmark that is selected for each of the one or more of the potential customers.