Patent ID: 8108390

Claim:
A computer implemented method for targeting advertisements based on whether a site is referenced on a search results page, comprising: receiving, via an interface, an advertisement from an advertiser and a web site identifier of an identified web site not associated with the advertiser; storing, in a data store, the advertisement and the web site identifier; generating a web page comprising a plurality of search results related to a keyword, each of the plurality of search results comprising a search result content and a search result link, wherein the search result content is displayed on the web page and the search result link comprises a network identifier linking to an associated web site associated with the search result content; determining, by a processor, whether the search result link of at least one of the plurality of search results links to the identified web site; adding the advertisement to the web page when none of the search result links of the plurality of search results link to the identified web site, and not adding the advertisement to the web page when the search result link of at least one of the plurality of search results links to the identified web site; and providing the web page to the user via the interface, wherein the web page comprises the plurality of search results with the advertisement when none of the search result links of the plurality of search results link to the identified web site, and the web page comprises the plurality of search results without the advertisement when the search result link of at least one of the plurality of search results link to the identified web site.