Patent ID: 7291068

Claim:
A gaming console for playing at least a game, having a display means, player input means, and control means arranged to control images displayed on the display means in response to player inputs and game outcomes of games run on the console by the player and to award loyalty points to the player which are recorded as a loyalty points value, the console being characterized in that it is arranged to operate in at least two modes including a first normal mode having standard game features and a second, loyalty enhanced mode, wherein the second mode is made available only to players who have established in a loyalty system, a loyalty points value greater than or equal to a predetermined level of loyalty points and wherein the second mode differs from the first mode in that instances of the game being played while the console is operating in the second mode are provided with enhanced or additional game features with regard to the features of the first mode and on each occasion that a game is played while the console is operating in the second mode the current value of loyalty points held by the player is decreased by the predetermined value.