Patent ID: 7851044

Claim:
An image display device comprising: an opaque first image layer on a front surface of which a first image is formed, a back surface of the first image layer being a light shielding black layer, and the first image layer including a sheet material located between the first image and the light shielding black layer and being provided with a plurality of holes penetrating through the first image, the sheet material, and the light shielding black layer; a second image layer having an obverse side and a reverse side, wherein the obverse side that is placed on the back surface of the first image layer and is made of a transparent sheet on which a second image is formed, the transparent sheet directly facing the first image layer, and the second image being formed on a reverse side of the transparent sheet so as to have a density higher than that of the first image and be visible when observed through the plurality of holes in a thickness direction; and a sheet electroluminescence lighting system for illuminating the second image from a back, the lighting system being placed on the reverse side of the second image layer wherein the second image is located between the transparent sheet and the lighting system and comprising a light emission layer including pink pigment so that an emission of lighting a blue green color is corrected to emit a white light or a daylight color, wherein the plurality of holes and the light shielding black layer are arranged such that the first image is adapted to be observed by an observer facing the first image layer via reflected light from an external lighting and that the second image is adapted to be observed by the observer facing the first image layer through the plurality of holes via transmitted light from the lighting system when the lighting system emits light, and wherein the plurality of holes and the light shielding black layer are arranged such that a pink color of the pink pigment is not observed by the observer facing the first image layer through the plurality of holes in a thickness direction via reflected light from the external lighting.