Patent ID: 8892471

Claim:
A computer-implemented method for modifying a digital media product, the digital media product comprising digital media content, the digital media content comprising digital video content including a modifiable part, the modifiable part comprising an object within a frame of the digital video content specified by a set of pixels outlining the object within the frame, the method comprising: producing, by a digital media production hub comprising one or more modules of automated computing machinery, from users' digital expressions of preferences, information describing a user community's preference for replacing the modifiable part of the digital media product with a replacement part; receiving, by the digital media production hub from a media product owner, the digital media product and a digital grant of rights to modify and distribute the digital media product; receiving, by the digital media production hub from a media parts provider, at least one replacement part, a digital grant of rights to use the replacement part to modify the digital media product, and a digital grant of rights to distribute the replacement part with the digital media product; and replacing, by the digital media production hub the modifiable part with the replacement part in accordance with: the information describing the user community preference; the digital grant of rights to modify and distribute the digital media product; the digital grant of rights to use the replacement part to modify the digital media product; and the digital grant of rights to distribute the replacement part with the digital media product.