Patent ID: 8776415

Claim:
An upright display comprising: a display main body including a front display sheet and a rear display sheet, each display sheet having a display face, the display sheets are connected so the sheets are folded into a flat position and to an unfolded position; and a retaining member disposed inside the display main body to retain the display main body in the unfolded position; wherein the retaining member includes: a first support plate having a first support element and a second support element connected at a first bending point; a second support plate disposed opposite to the first support plate, the second support plate having an inner support plate connected to an end of a restraint plate, a first connecting plate connected to the restraint plate and laid over the inner support element, and a support plate element connected to the first connecting plate; an elastic member having a first end connected to the first support element and a second end connected to the inner support plate; wherein the restraint plate includes a free end opposite to the end connected to the inner support plate, wherein the restraint plate projects inside the first and second support plates; wherein the retaining member is folded into the flat shape and unfolded into the a tubular shape, wherein the retaining member is in contact with an intermediate portion of the rear display sheet, and wherein in the unfolded position, the elastic member urges the support plate element and the inner support plate element toward each other urging the first support plate towards the second support plate producing that the free end of the restraint plate to abut on the first bending point of the first support plate.