Patent ID: 7464122

Claim:
A computer-implemented method for analyzing interaction data to identify occurrences of defined types of events, the method comprising: receiving an indication of interaction data that is associated with a content set and that has at least one entry, each entry related to an interaction with the content set by a human user; receiving an indication of at least one communication definition that specifies a manner of communicating content set interactions; receiving an indication of multiple event type definitions each specifying a type of interaction with the content set and each associated with one of the communication definitions; and for each entry of the interaction data, determining whether the entry matches one of the event type definitions in such a manner that the related interaction for the entry is of the type specified by that event type definition and was communicated in the manner specified by the communication definition associated with that event type definition; and when it is determined that the entry matches one of the event type definitions, storing an indication of an occurrence of that event type.