Patent ID: 7013323

Claim:
A method for developing and interpreting e-commerce metrics of an entity, comprising the steps of: (1) collecting pages that are commonly transmitted over a computer network; (2) receiving a list of predetermined, entity-specific criteria defining information relevant to the entity; (3) receiving a first set of rules related to entity-specific criteria defining information relevant to an entity; (4) determining whether each of said pages satisfies each of said first set of rules therefore obtaining a first subset of said pages; (5) parsing content of said first subset of said pages using a second set of rules inclusive of said first set and adding rules related to searching for at least one key word in at least one predetermined category of key words, thereby obtaining a second subset of said pages; (6) scoring said second subset of said pages utilizing a third set of rules incorporating analyzed statistics based on said first and said second set of rules and incorporating additional information; and (7) generating a report utilizing a fourth set of rules prioritizing results of said second and third set of rules, including said analyzed statistics and said additional information; such that said report is utilized to aid an entity in doing business over said computer network.