Patent ID: 8713536

Claim:
A method for constructing web analytics code for use with a web page on a browser of a visiting computer, the method comprising the steps of: using a browser, navigating to a web-based tag builder application; creating a web customized analytics tag using the web-based tag builder application, by performing the steps of: retrieving a base analytics code including a base data mining code wherein the base data mining code includes a plurality of tokens corresponding to unincorporated code snippets, each unincorporated code snippet is configured to track a different custom web analytic; displaying for selection at least one web analytic to track; receiving user selection of at least one displayed web analytic to track over a wide area network; in response to the user selection, determining the corresponding token associated with the selected web analytic and retrieving the unincorporated code snippet corresponding to the each selected displayed web analytic from a library of such code snippets to incorporate into the base analytic code; substituting each retrieved unincorporated code snippet in place of its corresponding token within the base analytics code to create the web customized analytics tag; and finalizing the web customized analytics tag by removing the remaining tokens; and delivering the web customized analytics tag to the user for incorporation into the web page for tracking.