Patent ID: 8879389

Claim:
A method for traffic handling of mobile communications advertisements over a telecommunications network, said method comprising: creating, via a marketing component executing on one or more microprocessors, an advertising campaign which includes bulk message traffic to be transmitted to subscribers of the telecommunications network over a period of time, wherein the bulk message traffic is stored in a queue; providing a network node which is adapted to process regular message traffic; measure an amount of regular message traffic being processed by the network node, wherein the measurements are taken periodically over a defined period of time; detect the amount of regular message traffic being processed has fallen below a first threshold limit; execute the advertising campaign on the network node; process the bulk message traffic being processed by the network node, wherein the bulk message traffic is retrieved by the network node from the queue and transmitted to the respective subscribers; continuously measure a quantity of overall message traffic being processed by the network node per the defined period of time, wherein the quantity of overall message traffic includes the bulk message traffic interspersed among the regular message traffic; detect the quantity of overall message traffic being processed exceeds a second threshold limit, wherein the second threshold limit is higher than the first threshold limit; halt processing of the bulk message traffic being processed by said network node so as not to interfere with the ability to process the regular message traffic by said network node; and continuously measure the amount of regular message traffic being processed by the network node per the defined period of time so when the amount of regular message traffic falls below the first threshold limit, the network node begins processing the bulk message traffic again; wherein the method can continue until an end of the advertising campaign has been reached.