Patent ID: 8214854

Claim:
A method for use by a content processing device for facilitating analysis of audience ratings data for content, said method comprising: receiving content from a source; encoding said content into a target format to enable insertion of a first plurality of markers in said content, each of said first plurality of markers indexing a time period of said content; accessing a content records database that includes said audience ratings data corresponding to a prior broadcast of said content; associating said audience ratings data with said first plurality of markers; displaying said audience ratings data as an interface for selecting from said first plurality of markers during playback of said content, wherein the interface displays said audience ratings and enables a user to navigate said content based on said audience ratings displayed on said interface; receiving one of said first plurality of markers in response to a selection by a user from said interface displaying said audience ratings associated with said first plurality of markers; and changing said playback of said content to a time period indexed by said one of said first plurality of markers in response to said receiving.