Patent ID: 8832753

Claim:
A method of selecting content items for presentation to a user, comprising: presenting a content item to a user at an output device, the content item being associated with a plurality of metadata tags, each metadata tag referring to a respective portion of the content item; skipping, during the presenting and in response to a user input, a specified portion of the content item, the user input specifying a start point and an end point for the specified portion; designating, automatically in response to the skipping, a demarcation point within the content item between the specified portion and a non-skipped portion of the content item; identifying at least one of the plurality of metadata tags referring to the non-skipped portion of the content item and not to the specified portion; increasing a user exposure score for the metadata tag, wherein the user exposure score indicates a number of occurrences of viewings of non-skipped portions of content items associated with the metadata tag; obtaining a list of candidate content items; obtaining metadata tags associated with the candidate content items; selecting at least one of the candidate content items for presentation to the user, based on the user exposure scores for metadata tags associated with the candidate content items; and presenting the selected at least one of the candidate content items at an output device.