Patent ID: 7080047

Claim:
A method of applying a website-specific electronic signature containing a personalized logo to an e-store-driven e-commerce environment encompassing at least a number of remote customers, an e-store, and a payment institution, wherein the e-store and the payment institution, respectively, provides a mechanism for a remote customer's on-line assembly of image parts to obtain a personalized logo at its website, the method comprising the steps of: (A) personalizing a first logo at a payment institution's website by a remote customer to create said remote customer's website-specific electronic signature containing the first personalized logo and virtual payment card with the website-specific electronic signature containing the first personalized logo; (B) personalizing a second logo at said payment institution's website by an e-store to create its website-specific electronic signature containing the second personalized logo; (C) personalizing a third logo at an e-store's website by said remote customer to create said remote customer's website-specific electronic signature containing the third personalized logo; (D) receiving an on-line purchase order, by said remote customer, from said e-store after said remote customer having indicated at least a product to order, wherein the on-line purchase order contains information of an ordered product, an ordered quantity, a product price, said remote customer's identity, and said e-store's identity; and transmitting by said remote customer, after confirmation, the on-line purchase order and said remote customer's virtual payment card with the website-specific electronic signature containing the first personalized logo back to said e-store; (E) transmitting by said e-store its website-specific electronic signature containing the second personalized logo, said remote customer's virtual payment card with the website-specific electronic signature containing the first personalized logo, and the confirmed on-line purchase order to said payment institution; (F) authenticating, by said payment institution, said e-store's website-specific electronic signature containing the second personalized logo and said remote customer's virtual payment card with the website-specific electronic signature containing the first personalized logo; and transmitting, by said payment institution, a message confirming payment authorization to said remote customer and the confirmed on-line purchase order back to said e-store; (G) creating, by said e-store, an on-line binding purchase order with said remote customer's website-specific electronic signature containing the third personalized logo; and transmitting, by said e-store, the on-line binding purchase order with the website-specific electronic signature containing the third personalized logo to said remote customer.