Patent ID: 8327403

Claim:
A method for remotely ordering programs for user equipment implementing an interactive media guidance application, the method comprising: embedding, without user input, an interactive program advertisement, provided from a web server, in a web page provided to a user device, wherein: the program advertisement uniquely identifies an advertised program, the advertised program has access restrictions that require a program specific order request to enable access to the advertised program on the user equipment, the web server (1) is not associated with the user equipment and (2) corresponds to a first entity; the web page including the program advertisement is displayed on the user device; and the user's selection of the displayed program advertisement is received on the user device; receiving, at the web server, information from the user device indicating a user's selection of the program advertisement, wherein the information includes user information stored on the user device, and wherein the information is transmitted, from the user device, indicating the user's selection of the program advertisement to the web server in response to the user's selection of the displayed program advertisement, without navigating the user to another website; transmitting from the web server to a remote access server an order request to order the advertised program, wherein: the order request includes the user information, and the remote access server (1) is associated with the user equipment and (2) corresponds to a second entity, different from the first entity, that enables access to the advertised program on the user equipment, wherein: the order request is cross-referenced at the remote access server with an action request in a user equipment format selected from a plurality of formats to be compatible with the user equipment, wherein the action request comprises access information; and the action request is transmitted from the remote access server in the user equipment format for receipt by the user equipment for accessing the advertised program.