Patent ID: 8827842

Claim:
A method for fitting golf equipment, comprising: in a swing module, collecting swing data from strain gauges related to how a golfer swings a golf club, the golf club comprising a shaft and a club head, the swing data comprising a load time, load pattern, peak load, swing ramp, and ramp potential or a combination of at least some of these paramaters; determining if the golfer's swing technique should be modified based at least in part on the collected swing data; when it is determined that the golfer's swing technique should be modified, then using the swing data to correct the swing flaws; and when it is determined that the golfer's swing technique should not be modified, then in a launch module, monitoring how the golfer launches a golf ball using the golf club by obtaining launch data from a launch monitor including a launch angle, velocity, and spin rate; in the launch module, using the received launch data to optimize a launch angle, velocity, and spin rate relative to each other based on non-linear relationships between the launch angle, velocity, and spin rate; iteratively changing a combination of characteristics of at least one of the shaft and the club head until the optimized launch angle, velocity, and spin rate are achieved; and in the launch module, obtaining launch data from the launch monitor related to how the golfer launches a golf ball using the golf club with the changed characteristics.