Patent ID: 8464289

Claim:
A method of rendering a media item to a plurality of users of an interactive television system comprising a television terminal, a remote control device and a computing device, the method comprising: a. establishing communication links between a plurality of personal mobile devices and the computing device, wherein each of the personal mobile devices is associated with one of the users; b. transmitting identities of the users from the personal mobile devices to the computing device through the communication links; c. selecting by the computing device a plurality of media items in accordance with the identities of the users from a plurality of stored media items in the computing device in accordance with a predetermined weight for each of the users; d. displaying on a predetermined position of the television terminal a plurality of scrolling tickers, wherein said scrolling tickers are representations of selected media items; e. selecting one of the displayed scrolling tickers by one of the users employing the remote control device; f. displaying on the television terminal representations of said connected personal mobile devices; g. selecting one of said personal mobile devices by the user through the remote control device; and h. transmitting at least one media item associated with the selected scrolling ticker from the computing device to the personal mobile device.