Patent ID: 8762194

Claim:
A method, comprising: identifying, by a computerized financial system comprising one or more computers, a target financial product offered by a financial institution; identifying, by the computerized financial system, one or more customers of the financial institution eligible for a migration to the target financial product, wherein each of the one or more customers is not currently associated with the target financial product; determining, by the computerized financial system, a migration risk metric indicative of an impact of the migration of the one or more customers to the target financial product, wherein determining the migration risk metric comprises deriving the migration risk metric based at the least in part on a respective plurality of attrition risk values associated with each of at least one customer of the one or more customers; determining, by the computerized financial system, a risk threshold value associated with the migration of the one or more customers to the target financial product; determining, by the computerized financial system, that the migration risk metric exceeds the risk threshold value; modifying, by the computerized financial system and responsive to determining that the migration risk metric exceeds the risk threshold value, one or more characteristics associated with the target financial product to generate a modified target financial product; determining, by the computerized financial system and responsive to generation of the modified target financial product, a modified migration risk metric associated with a migration of the one or more customers to the modified target financial product; determining, by the computerized financial system, that the modified migration risk metric does not exceed the risk threshold value; and directing, by the computerized financial system and responsive to determining that the modified migration risk metric does not exceed the risk threshold value, the migration of the one or more customers to the modified target financial product.