Patent ID: 7998127

Claim:
A merchandise display system for disposable absorbent articles, the system comprising: a first line-up of disposable absorbent articles, the first line-up including: an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a first line-up color corresponding to the first line-up; and an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the first line-up color; and a second line-up of disposable absorbent articles, the second line-up including: an absorbent article of a first configuration corresponding to a child's first stage of development, the absorbent article of the first configuration being enclosed in a first package, wherein the first package includes a second line-up color corresponding to the second line-up; and an absorbent article of a second configuration corresponding to a child's second stage of development, the absorbent article of the second configuration being enclosed in a second package, wherein the second package includes the second line-up color; wherein the first line-up color and the second line-up color are different; the first line-up and the second line-up each contain an informational corridor which includes at least one product benefit indicator; and the first line-up and the second line-up each contain indicia which communicates a common source or brand indicator to a consumer.