Patent ID: 7934170

Claim:
A method for displaying a branded video tag using a digital video recorder (DVR), comprising: displaying a content stream to a user on a display screen; monitoring the content stream for command tags inserted in the content stream; interpreting a command tag encountered in the content stream; in response to interpreting the command tag: selecting an advertiser's branding graphic, from a plurality of branding graphics stored on one or more storage devices at the DVR, specified by the command tag; selecting a user-interface portion, representing a DVR action, specified by the command tag; the DVR using a reference number identified by the command tag to select a branded video tag listed in a reference list, the branded video tag comprising a displayed icon that includes the advertiser's branding graphic and the user-interface portion; subsequent to the DVR selecting the branded video tag, displaying the branded video tag on the display screen, the branded video tag indicating that additional content associated with the advertiser's branding graphic is available.