Patent ID: 8799058

Claim:
A system for rating at least two insurance agents comprising: a database for storing sales history data and data indicative of marketing efforts by an insurance company related to a plurality of insurance agents; and an agent rating system processor configured to: obtain from the database a first insurance agent's past insurance product sales revenue data indicative of the first insurance agent's insurance product sales levels over a period of time, past insurance product sales frequency data indicative of a number of insurance product sales by the first insurance agent over the period of time, past insurance product sales momentum data indicative of whether the first insurance agent's insurance product sales are increasing or decreasing over the period of time, past insurance product multi-line sales data indicative of whether the first insurance agent sells multiple insurance product lines from a same company, demographic data of the first insurance agent's client base, and data indicative of marketing efforts by the company towards the first insurance agent; determine a weighting factor to be applied for each of the past insurance product sales revenue data, the past insurance product sales frequency data, the past insurance product sales momentum data, and the insurance product multi-line sales data; calculate an agent score for the first insurance agent based on (1) a sum of a first component based on the past insurance product sales revenue data and its weighting factor, a second component based on the past insurance product sales frequency data and its weighting factor, a third component based on the past insurance product sales momentum data and its weighting factor, and a fourth component based on the insurance product multi-line sales data and its weighting factor, (2) a compatibility between the first insurance agent's clients based on the demographic data and the company's current insurance product line; and (3) a relationship between the first insurance agent's sales history and the company's previous marketing efforts towards the first insurance agent; compare the first insurance agent to a second insurance agent using the agent score for the first insurance agent and a similarly obtained agent score for the second insurance agent; and electronically generate a report that identifies, based on the comparison between at least two insurance agents, one of the at least two insurance agents to whom the company should market at least one insurance product.