Patent ID: 7120925

Claim:
A method for presenting editorial content items on a display device within the context of an electronic program guide, the electronic program guide operative to display information regarding programming available on a broadcast distribution network, the method comprising: receiving and storing an editorial content index page and one or more editorial content items at a client device, wherein the editorial content index page includes one or more links to the editorial content items; while the electronic program guide is displayed, selecting a control to present the editorial content index page on the display device; recovering and displaying the stored editorial content index page; selecting a link to an editorial content item from the set of one or more links; if the editorial content item of the selected link comprises a video item, determining if a video-on-demand (VOD) software is installed on the client device, tuning the client device to a video-on-demand channel if the VOD software is installed, else retrieving the video item from an in-band channel if the client device lacks the VOD software; and recovering and presenting the editorial content item on the display device.