Patent ID: 7486351

Claim:
A liquid crystal display apparatus comprising: a first substrate; a second substrate; a liquid crystal layer laid between said first and second substrates; said second substrate having a pixel electrode and a common electrode so that an electric field may be applied between said pixel electrode and said common electrode in substantially parallel to said substrate surface, for driving said liquid crystal layer; one pixel having a reflective display portion and a transmissive display portion; a first polarizer and a second polarizer located outsides of said first and second substrates; an alignment layer imparting to the liquid crystal layer a first liquid crystal alignment direction in said transmissive display portion and a second liquid crystal alignment direction in said reflective display portion; and said first and second polarizers having their transmissive axes crossed at right angles with each other, and wherein the first liquid crystal alignment direction in said transmissive display portion is in parallel to any one of said transmissive axes of said first and second polarizers and the second liquid crystal alignment direction in said reflective display portion is crossed with said transmissive axes of said first and second polarizers at an angle of 40 to 50 degrees.