Patent ID: 8464159

Claim:
A method of facilitating user interaction with an Internet, comprising: tracking interactions of the user with the Internet; analyzing said tracked interactions to determine at least a part of a user profile, wherein said user profile is a complex of characteristics that distinguishes an electronic person; receiving from the user a request for data to an Internet site; generating information content of the site to be provided responsive to the request; and determining a display format of the generated information content including at least one non-information-content attribute, responsive to the user profile, wherein said user profile defines a virtual personality to be associated with a particular user in interactions of the particular user with the Internet, said virtual personality including a persona which remains in effect for the particular user until updated, said persona being defined by a set of information parameters to be associated with the particular user defined by respective quantitative values associated with each information parameter, wherein said information parameters include one or more parameters to be associated with the particular user selected from the group consisting of: (a) demographic information; (b) geographical information; (c) interests and preference information; (d) marketing information; (e) identification and contact information; (f) relational information; (g) reflective information including predetermined mood qualities; and (h) other miscellaneous information to be associated with the persona of the particular user, wherein the predetermined mood qualities are one or more of the group consisting of “being happy”, “at work”, “at play”, “in a rush”, and “at leisure”, and information parameters for said mood qualities are indicated by weighting parameter factors within a predetermined range.