Patent ID: 8671362

Claim:
A content and/or service presentation device, comprising: display means for displaying a plurality of display elements within a virtual three-dimensional (3-D) space, each display element being associated with, and representative of, a respective content set and/or service, and each display element being a static image; display element selection means for selecting two or more display elements among the plurality of display elements that are displayed in the virtual 3-D space, according to a user specification of a point of view and a direction of view into the virtual 3-D space, wherein the point of view and direction of view define a focus area within the 3-D space that establishes the selected display elements within such focus area and allowing the user to adjust the selected display elements by adjusting the point of view and direction of view to adjust the focus area; information obtaining means for obtaining information about the user or a provider of content and/or a service associated with the respective two or more display elements selected by the display element selection means; presentation data storage means for storing a plurality of kinds of presentation data for each of the plurality of display elements, each presentation data item differing in kind from the respective display element and corresponding to respective information about the user or provider of content and/or services associated with the respective display element, and each display element being stored in association with a respective plurality of presentation data; reading means for selecting and reading one presentation data item from among the respective plurality of presentation data stored in the presentation data storage means in association with each selected display element based on the information obtained by the information obtaining means, such that each selected presentation data item is associated with the respective display element selected by the display element selection means; and presentation means for presenting each of the plurality of presentation data selected and read by the reading means within the virtual 3-D space in place of each respective associated display element selected by the display element selection means, while the remaining plurality of display elements are also displayed.