Patent ID: 8667396

Claim:
A computer implemented method comprising: displaying in a master region a selectable list of available content, wherein content is video or audio content, the list comprising at least a first content item and a second content item, the master region comprising a master region graphic interface for display of graphics; displaying in a slave region episodic content related to the first content item selected in the master region, the episodic content and the first content item sharing a common first attribute, an attribute thematically describing the episodic content, the slave region comprising of a slave region graphic interface for display of graphics; determining whether the first content item and the second content item share the common first attribute; based on determining that the first content item and the second content item share the common first attribute: determining a branding extension corresponding to a brand associated with the common first attribute, the branding extension comprising graphics that identify the brand; and displaying the branding extension across the master region graphic interface and the slave region graphic interface to provide common branding of the slave region and the master region; and based on determining that the first content item and the second content item do not share the common first attribute determining a second branding extension corresponding to a common second attribute of the episodic content and the first content item; and displaying a second graphical modification associated with the second branding extension across the slave region graphic interface.