Patent ID: 8620737

Claim:
A device for routing to a point of sale computer product identifications scanned at an identification reader or price lookup identifications used by the point of sale computer to determine price discounts associated with coupons scanned at the identification reader, the device comprising: an input/output (â€œI/Oâ€) configured to: (i) receive identifiers from the identification reader, wherein the identifiers include product identifications or coupon identifications, (ii) receive product lookup identifications from a marketing computer that returns the product lookup identifications when the identifiers identify coupons, and (iii) transmit the product identifications or the product lookup identifications to the point of sale computer; and at least one processor configured to: receive a first identifier from the identification reader via the I/O; transmit the first identifier to the marketing computer via the I/O; determine whether the product lookup identification associated with a price discount is received from the marketing computer, wherein the product lookup identification is received from the marketing computer when the first identifier includes a coupon identification; cause the product lookup identification to be transmitted to the point of sale computer when the product lookup identification is received from the marketing computer; and cause the first identifier to be transmitted to the point of sale computer when the product lookup identification is not received from the marketing computer.