Patent ID: 8645210

Claim:
A method of providing user requested printed material and one or more targeted communications to a user of a printing system, the method comprising: a) the printing system acquiring material to be printed on a printing device to produce the user requested printed material, the printing device associated with the printing system; b) the printing system acquiring the one or more target communications associated with the user requested printed material; and c) the printing system printing the user requested printed material utilizing the printing device and providing the acquired one or more targeted communications to the user, wherein the one or more targeted communications are associated with one or more bids of a GSP (Generalized Second Price) auction, the GSP auction configured to accept a plurality of bids from a plurality of respective bidders, each bidder biding on providing a respective targeted communication to the user, and a reserve price v* is associated with the auction, where α ⁢ ⁢ J ⁡ ( v * ) = c , and ⁢ ⁢ J ⁡ ( v ) = v - 1 - F ⁡ ( v ) f ⁡ ( v ) , and F( ) represents the distribution function of the valuation v, f( ) represents the probability function of the valuation v, α represents the revenue share with ad aggregator (0≦α≦1), and c represents the unit cost of printing, scanning, faxing, etc. for one advertisement associated with a user response to the advertisement.