Patent ID: 7672280

Claim:
A broadcast/multicast service method based on user location information, the method comprising: transmitting, by a broadcast/multicast server which has received [certain] one or more broadcasting/multicasting contents from a contents provider, a service guide including [service-available area] contents information [for broadcasting/multicasting contents,] to one or more terminals; wherein the contents information includes area information with respect to an area where the contents can be provided for service, and receiving, by the broadcast/multicast server, a broadcast/multicast request message with respect to one or more contents selected by a user of a specific terminal of the one or more terminals from the service guide; and transmitting, to the specific terminal, contents corresponding to an exact current location of the specific terminal among the contents selected by the user, after the broadcast/multicast server performs location tracking of the specific terminal, to enable location based broadcast/multicast services corresponding to the contents selected by the user, wherein the contents transmitted to the specific terminal were location based filtered by classifying the broadcasting/multicasting contents, which has been received from the contents provider, according to each [broadcast/multicast service-available area] area where the contents can be provided for service, and wherein the service guide contains information related to at least one among a group of information comprising: broadcast areas, target areas, horizontal accuracy, geographic area shapes, country codes, geopolitical area names, postal zip codes, service areas, services lists, terminal identifications, user settings, proprietary elements, and application-specific elements.