Patent ID: 8402389

Claim:
A server apparatus comprising: receiving means configured to receive identification information for identifying a data content set comprising a plurality of data contents from a display apparatus connected via a network; acquiring means configured to acquire an icon image corresponding to the identification information; generating means configured to generate first specific icons, the first specific icons being different from each other, on the basis of the acquired icon image and a predetermined generation rule, wherein, for each data content, the generating means is configured to generate a corresponding first specific icon comprising at least one color tone selected based at least in part on a mood of the data content, and wherein the predetermined generation rule comprises at least one first attribute selected by a first user to reflect a design preference of the first user; and transmitting means configured to transmit at least the first specific icons to the display apparatus, the transmitting means being further configured to transmit at least one second specific icon to the display apparatus, the at least one second specific icon representing at least one data content in the data content set identified by the identification information received from the display apparatus, the at least one second specific icon being generated by a second user different from the first user, wherein the second user is a user of the at least one data content represented by the at least one second specific icon, and wherein the at least one second specific icon comprises at least one second attribute selected by the second user to reflect a design preference of the second user.