Patent ID: 8103877

Claim:
A method comprising: capturing image data or video data from a handheld computing device, wherein the image data or video data corresponds to an image or video that is displayed via a display of the handheld computing device, wherein the image data or video data comprises a first digital watermark and a second digital watermark, wherein the first digital watermark comprises information, wherein the second digital watermark is lost when the image data or video data is processed, and wherein the first digital watermark and second digital watermark are embedded in the image data or video data through alterations to visually perceptible elements of the image data or video data; analyzing, using a processor, the image data or video data to detect the second digital watermark; determining an authenticity of the image data or video data based on the second digital watermark; analyzing the image data or video data to derive the information; and triggering an action based at least in part on the information and the authenticity of the image data or video data, wherein the action comprises at least one of: i) applying a credit or coupon to a purchase, or ii) regulating entry to an event, movie or secure area.