Patent ID: 8843575

Claim:
A computer implemented method of providing content to subscribers, the method comprising: providing a user interface for content aggregation, the user interface configured to: present a plurality of categories for describing content, allow a user to navigate a network for identifying content available on the network for providing to subscribers, receive information describing content identified by the user, and allow the user to create a relation between identified content and one or more categories; receiving from the user, content for providing to subscribers and the categories associated with each content; receiving an input from a subscriber, the input specifying one or more categories of interest to the subscriber; providing content to subscribers and monitoring interactions of subscribers with content presented to the subscribers, the interactions comprising one or more of: forwarding content to another subscriber, recommending content to another subscriber, clicking on a link in the content, changing personalization settings, unsubscribing from content of a particular type, or interacting with a website specified in content; comparing interactions of the subscriber with content previously provided to the subscriber with interactions of other subscribers with content previously provided to the other subscribers; selecting content personalized for the subscriber based on factors including, matching of the one or more categories of interest to the subscriber with categories associated with content provided by users and the comparison between the interactions of the subscriber and the interactions of other subscribers; prioritizing the selected content based on the comparison of interactions; generating a unique identifier to assign to the subscriber in response to receiving the input, wherein the unique identifier provides access to content selected for the subscriber; and providing at least a portion of the selected content to the subscriber based on the prioritization, using the unique identifier.