Patent ID: 8374971

Claim:
A computer-implemented method for management and delivery of content and rules, the method comprising: managing, for an organization, a plurality of data and a plurality of content in separate database entities, the managing accomplished using a computer processor, wherein the plurality of content is associated with the plurality of data based on a plurality of rules, the plurality of rules controlling a logical combination and physical layout of the plurality of data and plurality of content; packaging, using the computer processor, the plurality of rules with the plurality of content in a carrier, the content stored on the carrier in a media-independent format; and delivering the plurality of data and the carrier to at least one presentation channel, the delivered carrier enabling logical integration of the plurality of data with the plurality of content based on the plurality of rules; integrating, using processing tools at the presentation channel, the data and content to provide customized output to individual recipients; and distributing the customized output through the presentation channel.