Patent ID: 7809725

Claim:
A computer implemented method for acquiring a web page experiment schema at a web page experimentation system, comprising: receiving a test web page; extracting an experiment identifier from the test web page; identifying, using one or more processors, a plurality of variable content sections in the test web page; extracting a respective section identifier for each of the plurality of variable content sections, wherein a variable content section is a section that can include multiple variations in content; storing the section identifiers in association with the experiment identifier in computer memory; presenting a user interface screen requesting a user input that indicates content for a variable content section corresponding to at least one of the section identifiers; receiving the user input that indicates content for a variable content section corresponding to the at least one section identifier, wherein the content includes multiple variations of content to include in the variable content section; and storing the received content in computer memory in a record in association with the at least one section identifier.