Patent ID: 7565308

Claim:
A method of processing multiple electronic transactions at a hub server comprising: maintaining a vendor product information database of product information from multiple vendors at said hub server; said product information being accessible by a plurality of affiliate web sites; maintaining an affiliate web site database at said hub server; maintaining a buyer profile database of buyer information of one or more buyers, including a particular buyer, at said hub server; receiving a purchase request at said hub server, wherein said purchase request originated at one of said affiliate web sites and includes a buyer identifier, an affiliate web site identifier and at least one of a product identifier and a category identifier; combining a plurality of information associated with said buyer identifier and stored within said buyer profile database with said purchase request received from one of said affiliate web sites to facilitate creating combined purchase order information; forwarding said combined purchase order information from said hub server to one of said multiple vendors, such that said purchase request is completed while said buyer is on said affiliate web site; receiving at said hub server from said affiliate web site a first time purchase request from said particular buyer; sending from said hub server to said affiliate web site a buyer information form; receiving at said hub server said buyer information form for said particular buyer; and storing said buyer information form for said particular buyer in said buyer profile database during a first purchase by said particular buyer at an affiliate web site, wherein said buyer information form includes a shipping address, shipping method and credit card payment information for said particular buyer.