Patent ID: 8843817

Claim:
A method comprising: transmitting, from a server, data operative to cause a remote client application to render a structured form for input by a user, wherein the structured form comprises one or more fields into which a user can input user attribute data; receiving, at the server, one or more user information objects including the user attribute data; accessing a data store of famous persons, wherein the data store comprises one or more famous person information objects each associated with a famous person, wherein the famous person information objects include famous person attribute data; identifying one or more famous persons based on a matching of at least one of the one or more user information objects and the one or more famous person information objects; presenting the identified famous persons and one or more aspects of associated famous person attribute data that matches the user attribute data; and providing targeted content to the user, based on the one or more user information objects, wherein the user information objects comprises at least one of a name, an age, a gender, a date of birth, a sun sign, one or more areas of interests, a location of the user, and a picture of the user, and wherein presenting the identified famous persons and associated famous person information objects comprises presenting in one of a pop-up window, a new tab in a web browser window, and a new web browser window, and a current web browser window.