Patent ID: 8167436

Claim:
A display shelf, comprising: a plurality of placing tables arranged in a vertical direction, each of which is adapted to have an article placed thereon; a projector placing portion which is adapted to support a projector; a plurality of transmission-type screens, each of which is arranged with a corresponding one of the placing tables, and is disposed above or below the corresponding one of the placing tables; a housing which has a space; and a plurality of mirrors arranged in the space which reflect respective portions of a projector image projected by the projector toward the transmission-type screens, wherein at least one of the transmission-type screens includes a plurality of projecting parts at either end of the at least one of the transmission-type screens, the projecting parts extending toward a front direction of the display shelf, and laterally-facing displays which have respectively smooth slopes and extend toward either end from a center of the at least one of the transmission-type screens and are inclined to face toward lateral directions with respect to a front of the display shelf.