Patent ID: 8285864

Claim:
A method comprising: receiving, by an intermediary application management subsystem configured to communicate with an end-user access device and with an application server that is configured to deliver a service to the end-user access device, a software application configured to be executed by the end-user access device to access the service delivered by the application server; setting up, by the intermediary application management subsystem, the service for selection by the end-user access device; receiving, by the intermediary application management subsystem, a request to subscribe to the service delivered by the application server, the request initiated by the end-user access device; and provisioning, by the intermediary application management subsystem in response to the request, the service for delivery from the application server to the end-user access device, the provisioning comprising transmitting data representative of the software application to the end-user access device for installation and execution by the end-user access device, and transmitting a notification message to the application server to notify the application server of an initiation of a subscription to the service by the end-user access device.