Patent ID: 7574478

Claim:
A method of sending an electronic mail message to members of a mass audience each connected to a network, said method comprising the steps of: creating a plurality of test messages each having a message content identical in each test message and a plurality of characteristics, each test message varying from all other test messages in at least one of said characteristics; storing said message content and retrieving said message content from storage for inclusion in each test message; sending each test message on said network to different members of said mass audience with all of the test messages together being sent to a minority of the members of said audience; evaluating feedback as to the effectiveness of each test message; creating a final message based on the evaluation of the feedback; sending said final message on the network to all members of said audience that were not sent one of the test messages, wherein said final message is an electronic mail message; and evaluating feedback as to the effectiveness of the final message.