Patent ID: 7433833

Claim:
An information service method, comprising: receiving broadcast program data and information associated with a plurality of consumer commodities that appear in a broadcast program formed of the broadcast program data, the broadcast program having a predefined order, the information associated with the plurality of consumer commodities being synchronously transmitted with the broadcast program data; reproducing the broadcast program in its predefined order from the received broadcast program data; displaying the reproduced broadcast program on a display portion of a remote control; selecting one of the plurality of consumer commodities by placing a cursor on that commodity using the remote control while that commodity appears in the displayed broadcast program; extracting the information associated with the selected one of the plurality of consumer commodities from the information associated with the plurality of consumer commodities; displaying at least a portion of the information associated with the selected one of the plurality of consumer commodities on a child screen superimposed on the reproduced broadcast program; and storing information about the selected one of the plurality of consumer commodities while the reproduced broadcast program is being displayed so that the stored information about the selected one of the plurality of consumer commodities is accessible after the reproduced broadcast program is displayed.