Patent ID: 7720844

Claim:
A location-based points-of-interest searching system comprising: information stored in multiple database components within an electronic database and searching logic implemented in software and/or logic circuitry that receives a points-of-interest search request from a user via the user's electronic device, computes a personal region of interest with respect to the user and the received points-of-interest search request, searches for points of interest within the personal region of interest, and returns, to the user, via the user's electronic device, one or more points-of-interest found by searching for points of interest within the personal region of interest; wherein the personal region of interest computed for a search for food-serving establishments has a first size when the user's location is within a threshold distance from the user's home, and wherein the personal region of interest computed for a search for food-serving establishments has a second size smaller than the first size when the user's location is beyond the threshold distance from the user's home.