Patent ID: 8161509

Claim:
A television receiver that receives a television broadcast, comprising: television screen generating means for receiving a television signal and generating a television program screen based on the received television signal; content receiving means for receiving a content related to a commercial product appearing on the television program screen from a server connected via a communications network; browser screen generating means for generating, based on the content received by the content receiving means, a browser screen that provides information about the commercial product appearing on the television program screen; display style information obtaining means for obtaining, from the television signal, display style information that determines a display style of the browser screen that provides information about the commercial product; screen combining means for combining, in accordance with the display style information obtained by the display style information obtaining means, the browser screen that provides information about the commercial product with the television program screen on which an image of the commercial product has appeared, without changing a size of the television program screen; and display instruction obtaining means for obtaining, from the television signal, a content display instruction determined by a program producer of the television broadcast, wherein the display style information is determined by the program producer of the television broadcast, and includes: information about a position on the television program screen of the browser screen that provides information about the commercial product; and information about a rectangular area, for allowing the image of the commercial product appearing on the television program screen to be displayed without being obscured by the browser screen that provides information about the commercial product, wherein the screen combining means combines the browser screen that provides information about the commercial product and whose size has been changed to fit the rectangular area with the television program screen, and wherein the content receiving means and the browser screen generating means operate when the display instruction obtaining means obtains the content display instruction.