Patent ID: 7856376

Claim:
An internet-based, computerized method for enabling a user to redeem accumulated incentive award points that are redeemable by the user for an award, the computerized method comprising: enabling a user to purchase products over a web page and issuing award points to the user immediately after the user makes a purchase, the award points being redeemable for an award immediately after issuance; electronically transmitting over the internet to a user computer a web page including a user-selectable award information link adapted to enable the user to access information relating to one or more awards for which the user can exchange award points; receiving information transmitted over the internet by the user computer, wherein the information was transmitted by the user computer in response to the user selecting the award information link; and in response to receiving the information from the user computer, electronically transmitting over the internet to the user computer an award information web page which presents the user with information relating to one or more awards for which the user can exchange award points, the award information web page including a user-selectable award redemption link adapted to enable the user to initiate an exchange of award points for an award.