Patent ID: 8046264

Claim:
A method of marketing a consumable comprising: displaying an alert, via a printer status application, to a customer, wherein the alert comprises a status of a consumable in a printing device and a navigation element; identifying, via the printer status application, a printer identifier for the printing device; maintaining, in a computer-readable storage medium, information about a plurality of product selling entities and associations between each product selling entity and one or more printer identifiers; in response to receiving a selection of the navigation element by the customer: determining whether the printer identifier is associated with a product selling entity by accessing the computer-readable storage medium, in response to the printer identifier being associated with a product selling entity, automatically displaying a webpage associated with the product selling entity, in response to the printer identifier not being associated with a product selling entity: receiving a selection of a product selling entity from the customer; associating the selected product selling entity with the printer identifier, and storing the association in the computer-readable storage medium.