Patent ID: 8266522

Claim:
A computer-implemented method of temporally displaying advertising content around a first visual component of a webpage, said webpage comprising a plurality of textual, graphical and audio/video components, said method comprising: based on a position and size of said first visual component in said web page, overlaying an image on said webpage so as to cover a first area occupied by said first visual component and a second area surrounding said first area, said image being fully transparent throughout said first area and being opaque throughout said second area so as to hide original content of said webpage at said second area, said image hiding only said original content at said second area and not said original content at said first area, said image, at said second area, comprising advertising content; increasing transparency of said image at said second area over a time interval so that said original content at said second area of said webpage is increasingly visible through said image over said time interval; wherein said original content at said first area is visible throughout said time interval and at the end of said time interval said advertising content is no longer visible and said original content at said second area is fully visible; and wherein said overlaying said image on said webpage comprises overlaying said image on all of said webpage.