Patent ID: 8510644

Claim:
A method for optimizing content of a web page including a video, the method comprising: receiving a first set of web interaction data and a second set of web interaction data associated with a web page; determining a first content configuration associated with the first set of web interaction data and a second content configuration associated with the second set of web interaction data; receiving a first request and a second request from a media player, the first request associated with the first content configuration and the second request associated with the second content configuration; extracting a first set of event data from the first request and a second set of event data from the second request; generating a first set of video-aware analytics data based at least in part on the first set of web interaction data and the first set of event data and a second set of video-aware analytics data based at least in part on the second set of web interaction data and the second set of event data; and determining an optimized content configuration based at least in part on a comparison of the first set of video-aware analytics data and the second set of video-aware analytics data by: comparing the first set of video-aware analytics data to the second set of video-aware analytics data to generate a comparison result; and selecting one of the first content configuration and the second content configuration as the optimized content configuration for the web page based at least in part on the comparison result.