Patent ID: 8572173

Claim:
An apparatus for measuring one or more first parties' overall influence within a computer network, the apparatus comprising: at least one central database, wherein digital information associated with the one or more first parties is stored; at least one gateway server having a processor configured to execute at least one presentation layer, at least one retrievers module, and at least one market presence module, said at least one presentation layer being configured to receive one or more keywords from a user for use by the retrievers module in identifying content, the one or more keywords being related to content the one or more first parties published on the computer network; said at least one retrievers module being configured to access the computer network and identify content published by one or more second parties, the content published by said one or more second parties being related to the content published by the one or more first parties; and said at least one market presence module being configured to: find content published by the one or more second parties, based on keywords in the content; and determine an amount of reaction to the content published by the one or more first parties, wherein the amount of reaction provides a measure of the one or more first parties' overall influence within the computer network.