Patent ID: 7825884

Claim:
A transmissive non-reflective type liquid crystal display device comprising: a first pixel and a second pixel which are arranged close to each other and are allocated to the same color, the first pixel having a first pixel electrode made from a first light transmitting conductive layer and a first counter electrode made from a second light transmitting conductive layer, the second pixel having a second pixel electrode made from the first light transmitting conductive layer and a second counter electrode made from the second light transmitting conductive layer, the respective counter electrode of each pixel being transmissive and closer to a viewer of the liquid crystal display device than the respective pixel electrode of each pixel, the respective pixel electrode of each pixel being transmissive and allowing a backlight to pass into the pixel through the respective pixel electrode of the pixel and out of the pixel through the respective counter electrode of the pixel; color filters which differ in color tone and are formed on the first pixel and the second pixel; and a control means for controlling a voltage for driving liquid crystal of the first pixel and a voltage for driving liquid crystal of the second pixel independently from each other.