Patent ID: 8237647

Claim:
A driving method for a liquid crystal display apparatus that includes a liquid crystal panel having a switching element and a pixel electrode provided corresponding to an intersecting point between a scanning line and a data line, a counter electrode provided facing the pixel electrode, and a liquid crystal layer sandwiched between the pixel electrode and the counter electrode, the driving method comprising: controlling the transmitted light in the liquid crystal layer by dividing a single frame period into multiple subfield periods and applying an on/off binary data signal between the pixel electrode and the counter electrode in each subfield period, converting the data signal to the positive-polarity voltage and negative-polarity voltage alternately and cyclically every a cyclical period having subfield period or several subfield periods when a counter electrode potential applied to the counter electrode is used as a reference and a voltage higher than the reference is taken as a positive-polarity voltage and a voltage lower than the reference is taken as a negative-polarity voltage, and the length of half the cyclical period is no less than 1.6 ms.