Patent ID: 8289232

Claim:
An information display apparatus comprising: a thin film flat display formed on a flexible thin film, said thin film flat display being a full color organic EL display capable of displaying a full color image; hold means for holding the thin film flat display from a back surface such that it is joined to front surfaces of a plurality of rigid rectangular substrates when they are arranged in parallel on a flat surface; a case for accommodating the thin film flat display; and a take-up unit disposed in the case for taking up and accommodating the thin film flat display together with the hold means in the case using a direction parallel with long sides of the rigid rectangular substrates as an axis, wherein at least one of two confronting side walls of adjacent substrates of said rigid rectangular substrates comprises a magnet, and wherein two of said adjacent substrates are connected by a magnetic force of said magnet such that a flat plane is formed when said thin film flat display is expanded.