Patent ID: 8171131

Claim:
A device for managing multimedia content that is to be transmitted to communication terminals, said device comprising management circuitry configured, when in the presence of a multimedia content stream to be transmitted, to determine in real time which complementary content should be inserted into selected points of said stream, from among a set of complementary content each associated with a preset profile and which may be at least partially contained within said stream, and depending on at least one criterion dealing with at least one portion of said profiles, said management circuitry being configured to determine said complementary content to be inserted based on at least one criterion dealing with at least one portion of said profiles and information representing numbers of users who are using certain pieces of multimedia content of said stream at that time, wherein said profiles include information selected from a group comprising at least a target geographic location, a pricing plan, programming schedules, at least one target identifier, at least one part of a user profile, one content duration, and a number of target users.