Patent ID: 8489584

Claim:
A method comprising: receiving a media data associated with a video on a display page, wherein the video is to be indexed for media content search; in the event a media site associated with the display page is known, programmatically parsing the media data to extract a video attribute by selecting a site-specific set of parsing rules; in the event the media site is not known, parsing the media data to extract the video attribute, comprising requesting user intervention if a default set of parsing rules are not successful; matching the video to a unique television show episode by querying an episode database with the video attribute; finding a television viewing rating associated with the unique television show episode, wherein the television viewing rating comprises a plurality of ratings each from a corresponding source; receiving a relevancy score for the video in relation to a set of search results for a media content search query; and adjusting the relevancy score for the video as a function of the television viewing rating, wherein adjusting comprises calculating a weighted sum based at least in part on a relative weight of each respective rating data's source and a weighing coefficient.