Patent ID: 8713095

Claim:
A system for correlating a Content Access Peripheral (CAP) to Online Content, said system comprising: one or more CAPs including Non Volatile Memory (NVM) containing a first identifier; a CAP to content correlator having a network address associated with the first identifier and comprising processing circuitry adapted to correlate a second identifier with a set of content parameters associated with a given CAP of the one or more CAPs; a point of sale computing apparatus comprising: a. CAP interface circuitry adapted to interface with a first CAP of the one or more of CAPs; b. first receiving circuitry adapted to receive from the first CAP the first identifier; c. transmission circuitry adapted to communicatively connect to said content correlator based on said first identifier and transmit to said content correlator one or more content parameters associated with content to be associated with the first CAP; and d. second receiving circuitry adapted to receive from said content correlator a second identifier correlated by said content correlator to said one or more content parameters; and e. a CAP writing module adapted to write the second identifier upon the NVM of the first CAP; a content server adapted to serve, over a distributed data network, user specific content; wherein, i. said content correlator is further adapted to forward to said content server the one or more content parameters in correlation with the second identifier; ii. said content server is further adapted to generate user specific content, based on the one or more content parameters, and associate the generated user specific content with the second identifier; and iii. said first cap is adapted to, upon being connected to a host computing device, automatically: (1) cause the host device to instance a web browser of the host computing device, (2) cause the browser to contact said content server, (2) cause the browser to communicate the second identifier to the content server, (3) cause the browser to receive the generated user specific content from the content server and (4) cause the browser to provide the generated user specific content upon the host device.