Patent ID: 8458063

Claim:
A method to recommend a new financial transaction account having benefits tailored to psychographic characteristics, the method comprising: presenting, by a computer-based system for recommending the new financial transaction account, a first psychographic profile question, wherein a psychographic profile question is at least one of a consumer interest question, a consumer habit question, a consumer taste question, and a consumer preference question; determining, by the computer-based system, whether an additional psychographic profile question is needed to establish a psychographic profile; establishing, by the computer-based system, the psychographic profile based on the psychographic profile questioning; presenting, by the computer-based system and in response to the established psychographic profile, a customized subset of benefit questions, wherein the customization of the benefit questions is based on the established psychographic profile, and wherein a benefit question of the customized subset of benefit questions relates to specific transaction account benefits available; identifying, by the computer-based system and in response to the response to the customized benefit question, an identified financial transaction account; displaying, by the computer-based system and on an interface, information describing the identified financial transaction account, wherein the information explains the benefit relating to an interest based on the established psychographic profile enabling the building of a new financial transaction account through interactive selection of available benefits; issuing, by the computer based system, a selected issued financial transaction account; tracking, by the computer based system, use of the issued financial transaction account; identifying, by the computer based system, a promotional program with a merchant based on the tracking; and offering, by the computer based system, updated features to the issued financial transaction account associated with the promotional program from the merchant.