Patent ID: 8131699

Claim:
A menu distribution system comprising: a menu server; and a read/write device connected to the menu server over a network, that writes information provided by the menu server to a paper like display having a memory property, the read/write device having: a customer identification information reading unit that reads, from a storage medium, customer identification information specifying a customer; and a customer identification information transmitting unit that transmits the read customer identification information to the menu server, the menu server having: a customer information storage unit that stores one or more customer attribute information for each customer; a menu item information storage unit that stores a plurality of menu items and one or more menu item attribute information in association with each menu item; a selecting unit that selects one or more menu items from the plurality of menu items stored in the menu item information storage unit based on the menu item attribute information associated with each menu item stored therein and the customer attribute information of the customer identified by the transmitted customer identification information; a menu image generating unit that acquires the menu item attribute information of the selected menu items by referring to the menu item information storage unit and generates menu image data based on the acquired menu item attribute information; and a menu image transmitting unit that transmits the generated menu image data to the read/write device, the read/write device further having: a menu image receiving unit that receives menu image data from the menu server; and a display writing unit that writes the received menu image data to the paper like display so that the menu will be displayed thereon, wherein, the selecting unit acquires a correlation value between the customer attribute information of the customer identified by the transmitted customer identification information and the menu item attribute information of each menu item stored in the menu item information storage unit, and the one or more menu items selected by the selecting unit is based on the acquired correlation value.