Patent ID: 6968499

Claim:
A display-information deciding method, executed by a display-information deciding apparatus, for transmitting display-information to an information terminal having a display screen and an input unit, comprising the steps of: (a) analyzing a page template specified by a display-information obtaining request sent from the information terminal; (b) obtaining display-area specifying information from said page template; (c) obtaining a plurality of banner beans related to said display-area specifying information in the display-information deciding apparatus; (d) inspecting a plurality of schedule conditions respectively related to each of said banner beans to determine whether each schedule condition is a bean including a banner to be embedded in said page template; (e) obtaining display-image specifying information and link-destination-URL specifying information from a banner bean judged as a bean including a banner to be embedded in the page template; and (f) transmitting display image data corresponding to said display-image specifying information and character string information corresponding to said link-destination-URL specifying information to the information terminal.