Patent ID: 8296181

Claim:
A computer implemented method for offsetting printing costs in a system for targeted data delivery, comprising: collecting, at said computer, user information about a user from at least one electronic device that is associated with said user; generating, at said computer, a user profile based on said user information; storing, at said computer, said user profile, wherein said user profile is used to achieve delivery of data, which can be targeted to said user based on said user profile without requiring a release of any of said user information in said user profile; receiving, at said computer from a data distributor, at least one offer to deliver data that is targeted to said user based on said user profile, including receiving, with said offer, selection criteria defining targeted user profiles for said data; determining, at said computer, that said user profile of said user matches said selection criteria for said data; after determining that said user profile of said user matches said selection criteria for said data, receiving, at said computer, said data; determining, by said computer, that an item of said data has been printed; and receiving, at said computer, an incentive for printing said item.