Patent ID: 7035803

Claim:
A method of customizing a multi-media message created by a sender for a recipient, the multi-media message having an animated entity audibly presenting speech converted from text created by the sender, the method comprising: receiving at least one image from the sender; associating each of the at least one image with a tag; presenting the sender with options to insert the tag associated with one of the at least one image into the sender text; and after the sender inserts the tag associated with the one of the at least one image into the sender text, delivering the multi-media message with the one of the at least one image presented as background to the animated entity according to a position of the tag associated with the one of the at least one image in the sender text, wherein delivering the multi-media message further comprises presenting the one of the at least one image as background when a word prior to the position of the tag associated with the one of the at least one image is presented by the animated entity.