Patent ID: 8461995

Claim:
A method for displaying advertisements based on electronic tags, comprising: reading, by a reader, item information from a plurality of electronic tags associated with a plurality of items, wherein at least some of the plurality of items were previously purchased at at least one different store and at at least one different time, and wherein the reading of the item information of the at least some of the plurality of items occurs outside the at least one different store; transmitting, by the reader, the item information; receiving, by a server, the item information; selecting, by the server, an advertisement of a common category of items between the plurality of items based on the item information by associating the item information with categories of the plurality of items; transmitting, by the server, the selected advertisement; receiving, by a display, the selected advertisement; and displaying, by the display, the selected advertisement, wherein the display is oriented for viewing by one or more individuals associated with the plurality of items.