Patent ID: 7650304

Claim:
A method for providing solicitations and web-based offers and receiving corresponding responses thereto comprising: providing a solicitation to a set of users sharing pre-selected characteristics, incorporating in the solicitation at least an offer code and a universal resource locator (URL) corresponding to a web site; receiving a request to access the web site through the URL and receiving the offer code via the accessed web site; providing, via the accessed web site, an offer for a service to at least one of the set of users, wherein the provided offer for a service corresponds to the received offer code; receiving, via the accessed web site, a response to the offer for a service from the at least one of the set of users; collecting information reflecting an access history of the at least one user in relation to the offer for a service; modifying one or more financial terms of the offer for a service based on the collected information and the response; and presenting the modified offer for a service to the at least one of the set of users.