Patent ID: 8321267

Claim:
A method, comprising: receiving at a server computer system from a user computer system at least one signal indicative of information associated with a user; determining at the server computer system a value of a metric associated with said user based on said at least one signal indicative of information associated with said user; verifying at the server computer system said value of said metric associated with said user; selecting a first offer from a plurality of offers based at least in part on said value of said metric, each of said plurality of offers having a score associated with said value of said metric; selecting a second offer from said plurality of offers based at least in part on said value of said metric, wherein said score of said second offer is lower than said score of said first offer; transmitting from the server computer system at least one signal indicative of said selected first and second offers such that said first and second offers are simultaneously displayed to said user in a tiered fashion such that said first offer is displayed in a first tier and said second offer is displayed in a second tier, said signal including a first fulfillment path for responding to said first offer and a second fulfillment path for responding to said second offer; storing a value of a metric in response to said user utilizing at least one of said first and second fulfillment paths; and updating the score associated with at least one of the selected first and second offers in response to said user utilizing said fulfillment path.