Patent ID: 7713367

Claim:
A method of converting a surface top into a promotional medium in a commercial eating and/or drinking establishment in which the surface top is used by customers, said method comprising: providing a surface top covering having a carrier film layer bearing a printed area forming a printed display layer constituting the promotional medium, a semi-permanent adhesive layer and a layer of release paper covering the semi-permanent adhesive layer wherein the carrier film layer has opposing faces of which one face bears the printed display layer, wherein a clear film layer of a polymer is glued over the printed display layer by a clear adhesive layer to protect the printed display layer, and wherein the other of the opposing faces of the carrier film layer bears the semi-permanent adhesive layer, removing the layer of release paper and applying the surface top covering to the surface top by contacting the semi-permanent adhesive layer with the surface top to grip the surface top securely while the surface top covering is in use by the customers, while not allowing the covering to be removed readily or damaged by the customers and yet allowing complete removal of the surface top covering after a specified length of time, completely removing the surface top covering with the carrier film layer, printed display layer and semi-permanent adhesive layer from the surface top after said specified length of time, and either leaving the surface top without a replacement surface top covering or replacing the removed surface top covering after said specified length of time by applying another surface top covering, having the carrier film layer, printed display layer constituting the promotional medium and semi-permanent adhesive layer, to the surface top by removing the release paper layer of the another surface top covering and contacting the semi-permanent adhesive layer of the another surface top covering with the surface top.