Patent ID: 7601410

Claim:
An expanded content label for application to a surface of a target, said label comprising: a label strip comprising a base ply and an upper ply secured to said base ply; said base ply having a lower surface for adhesion to said surface of said target; said base ply having an upper surface and a trailing end portion with an under surface, said upper ply having upper and lower surfaces and a leading end portion with an upper surface; said upper ply leading end portion and said lower ply trailing end portion being spaced apart prior to application of said label to said target surface; and said under surface of said base ply trailing end portion having an adhesive for adhesion to said upper surface of said leading end portion of said upper ply upon application of said label to a target surface; wherein said adhesive is disposed on said under surface of said base ply trailing end, such that said adhesive is in a position to engage and adhere to said upper surface of said leading end portion of said upper ply upon application of such label to said target surface.