Patent ID: 7590563

Claim:
A computer-implemented method, comprising: for a plurality of users accessing an e-commerce site implemented on one or more computer devices, determining whether each user is a subscriber to a subscription-based shipping program that provides two or more subscriber shipping options for at least some items offered on the e-commerce site for the duration of a subscription, wherein the two or more subscriber shipping options do not depend on a quantity of an item ordered; in response to determining that one of the users is a subscriber to the subscription-based shipping program, generating an item selection user interface for the subscribed user comprising two or more shipping program user interface elements providing the subscribed user the ability to select among the two or more subscriber shipping options for the at least some items offered on the e-commerce site; and in response to determining that a different one of the users is not a subscriber to the subscription-based shipping program, generating an item selection user interface for the non-subscribed user that does not include the two or more shipping program user interface elements, wherein in response to determining that a different one of the users is not a subscriber to the subscription-based shipping program, the user interface for the non-subscribed user provides the non-subscribed user the ability to select among one or more non-subscriber shipping options for the at least some items offered on the e-commerce site, and does not provide the non-subscribed user the ability to select among the two or more subscriber shipping options for the at least some items.