Patent ID: 7930236

Claim:
A system for direct tracking of keywords associated with text, the system comprising: a processor; and a computer-readable storage medium storing program code executable by the processor coupled to the processor, the computer program code comprising: a bid management system for managing purchase of advertising on an ad server for a user of given account on the ad server, wherein said purchasing the advertising comprises performing for the user of the account: bidding on different keywords; and providing to the ad server a plurality of ad-text strings, wherein the ad server is configured to serve advertisements comprising different ones of the ad-text strings in response to determining that given web content is relevant to one of the keywords; and a direct tracking module adapted for communication with the bid management system, the direct tracking module adapted to gather and present web traffic statistics for different keyword/ad-text pairings of ones of the keywords and ones of the ad-text strings, wherein said gathering and presenting comprises: for each of the keyword/ad-text pairings: tracking statistics of respective web site traffic generated in response to a plurality of ad instances served by the ad server, wherein each of the ad instances includes the ad text string of the keyword/ad-text pair and was served by the ad server in response to determining that given web content is relevant to the keyword of the keyword/ad-text pair; storing the respective web traffic statistics and associations between the web site traffic statistics and the respective keyword/ad-text pairings; and presenting the respective web traffic statistics for ones of the pairings to a user of the account.