Patent ID: 8458025

Claim:
A method for generating scores related to interactions with a service provider partner, comprising: identifying a historical dataset describing characteristics of a plurality of service provider partners wherein at least one of the characteristics comprises a profitability of each of the plurality of service provider partners when provided with advertisements of a category of advertisements to serve to users; processing the historical dataset to generate a feature vector comprising a combination of at least two variables, wherein the combination of at least two variables for data of a given service provider partner relates to detecting whether the given service provider partner will be profitable when provided with the advertisements of the category of advertisements to serve to the users; generating a classifier model from the historical dataset and the feature vector, wherein a set of inputs of the generated classifier model comprises the combination of at least two variables of the feature vector; collecting current service provider partner data representing characteristics of a current service provider partner; processing the current service provider partner data to generate a current service provider partner data feature vector, wherein the current service provider partner data feature vector comprises the current service provider partner data for the combination of at least two variables; and generating, by a processor, a score for the current service provider partner by applying the classifier model to the current service provider partner data feature vector, wherein the score represents a likelihood that the current service provider partner will be profitable when provided with the advertisements of the category of advertisements to serve to the users.