Patent ID: 7810510

Claim:
A packaging and applicator assembly for applying mascara, said assembly comprising: a hollow receptacle for containing the mascara, said receptacle presenting a main axis of symmetry and including a wall defining an inside space and an opening, at least a top portion of the wall being stiffened, and at least a bottom portion of the wall being flexible and capable of being moved from an expanded position to a squeezed position; closure means for closing said opening in removable manner; and an applicator head that is carried by a stem that is secured to the closure means, said applicator head being mounted in such a manner as to be capable of being put into contact with the mascara inside said hollow receptacle when the closure means are closed; wherein a majority of the applicator head is positioned across from the stiff top portion of the wall in a lateral direction substantially perpendicular to said main axis of the hollow receptacle; and wherein the bottom portion includes a flexible bottom opposite the opening and a flexible lateral wall, the entire bottom portion being adapted to be squeezed radially so as to knead the mascara.