Patent ID: 8738441

Claim:
A method for determining a targeted advertisement for a package, wherein the advertisement is specifically directed towards a specific recipient to whom to the package is being delivered, the method comprising: receiving advertisement information at a core computer system of a targeted advertisement system from third party advertisers, the advertisement information including advertisement subcomponents that are desired to be placed; associating the advertisement subcomponents from third party advertisers with advertisement selection criteria, the advertisement selection criteria including valid postal codes for the advertisement, valid dates for the advertisement, or valid placement types for the advertisement; receiving a request for a package to be delivered to the recipient; calculating package characteristics that are each represented by a node, wherein each node is an object with a unique weight; determining characteristics of a specific recipient, wherein the specific recipient has a plurality of characteristics including at least a plurality of: gender status, martial status, age, religious affiliations, occupation, language, education, socio-economic status, employment, income, mobility, home ownership, debts, ethnicity, life cycles, nationality, or family size, each of which are represented by a node, wherein each node is an object with a unique weight; analyzing the advertisement selection criteria associated with an advertisement from third party advertisers in conjunction with analyzing the characteristics, and its specific recipient by the core computer system; generating characteristic filters from a list of nodes representing characteristics with specific values for each node, and multiplying a weighted sum across all the characteristic filters; creating a unique advertisement from advertisement subcomponents from third party advertisers for the package by the core computer system using the weighted sum of the characteristic filters; and placing the unique advertisement on the package for delivery.