Patent ID: 8666376

Claim:
A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: receiving (a) a navigation request inputted by a user on a cellular phone and (b) a location of the cellular phone; determining that the navigation request relates to a first physical store which the user frequents to purchase goods, wherein the first physical store is within a predetermined distance from the location of the cellular phone; determining that a second physical store is within the predetermined distance from the location of the cellular phone, wherein the second physical store is a competitor of the first physical store and offers substantially similar goods to the goods purchased by the user; and transmitting an affinity program content that includes an enrollment opportunity for an affinity program of the second physical store to the cellular phone of the user, wherein the affinity program is a loyalty program of the second physical store offering discounts associated with one or more of the substantially similar goods of the sponsor for members of the affinity program, wherein the affinity program content further includes an instruction to the user that an incentive is to be provided to the user upon the user interacting with the affinity program content.