Patent ID: 7894799

Claim:
A system for selectively receiving a Digital Multimedia Broadcasting (DMB) data broadcast, comprising: a mobile communication terminal receiving the DMB data broadcast; a Service Network Information (SNI) application management server transmitting SNI to the mobile communication terminal in response to a request from the mobile communication terminal; a data broadcast server providing data broadcast information of the DMB data broadcast; a DMB transmitting station transmitting the data broadcast information of the DMB data broadcast; and a Transport Protocol Experts Group (TPEG) service provider transmitting the SNI to the SNI application management server, and the data broadcast information including the SNI to the data broadcast server; wherein the mobile communication terminal receives the SNI from the SNI application management server via a cellular network to determine the time when a desired service data broadcast starts, and receives a data broadcast from the DMB transmitting station only at the time.