Patent ID: 7287349

Claim:
A mobile advertising display system comprising: (a) a mobile platform having a bed surface; (b) a reconfigurable display assembly disposed on said mobile platform for displacement relative thereto between at least first and second positions, said display assembly including at least one replaceable display panel, said display assembly in said first position maintaining said display panel transversely upright on said bed surface, and in said second position stowing said display panel in substantially overlaying manner over said bed surface; and, (c) at least first and second coupling assemblies for releasably locking said display assembly to said mobile platform respectively in said first and second positions, at least one of said first and second coupling assemblies including: i. a flange portion extending from one of said display assembly and mobile platform, and a receptacle portion extending from the other of said display assembly and mobile platform for matedly receiving said flange portion; and, ii. first and second sleeve portions extending respectively from said display assembly and mobile platform for coaxially aligned securement one with the other.