Patent ID: 8777687

Claim:
A method that provides a virtual presentation comprising: receiving a registration code over a communication network in a website, wherein the registration code is associated with a toy; using a computer system, validating the registration code received by the website; subsequent to said validating said registration code, providing a virtual character on the website, and granting access to at least a subset of content on the website in connection with the virtual character; associating said virtual character with a user account on the website; receiving commands for manipulating said virtual character from a user computer accessing the website via the communication network and the user account; subsequent to said validating said registration code, using the computer system for providing the virtual character on the website, providing said at least a subset of content to a user computer which allows caring for the virtual character presented in the virtual presentation, wherein caring for the virtual character comprises maintaining a value assigned to at least one of a virtual health, hunger and happiness of the virtual character via at least one maintenance activity, wherein the value is tracked by the computer system; and transmitting a representation of said value over the communication network in a way that allows said representation to be displayed by the user computer, said transmitting conveying a status indication of the at least one of the health, hunger and happiness of the virtual character, wherein said at least one maintenance activity includes shopping for virtual food to be fed to the virtual character, and wherein said at least one maintenance activity is available to be performed subsequent to said validating said registration code.