Patent ID: 8878761

Claim:
A liquid crystal display device comprising: an active matrix substrate including a plurality of pixel electrodes that are disposed in a matrix form; a counter substrate including a plurality of common electrodes; a liquid crystal layer being sandwiched between the active matrix substrate and the counter substrate, each of the plurality of pixel electrodes facing at least two common electrodes, one common electrode of the at least two common electrodes facing the respective pixel electrode serving as a first common electrode and another common electrode other than the first common electrode serving as a second common electrode; a first common electrode voltage application unit for applying, to the first common electrode, a first common electrode voltage that includes a center voltage as a first center voltage, the center voltage being the voltage thus applied in a case of DC drive and being a value in midpoint of an amplitude of the voltage thus applied in a case of AC drive; a second common electrode voltage application unit for applying, to the second common electrode, a second common electrode voltage that includes a second center voltage, the second center voltage being the center voltage of a different value from that of the first center voltage; a data signal voltage application unit for applying a data signal voltage to each of the plurality of pixel electrodes; and a control unit for controlling the application of the common electrode voltages to the respective common electrodes by the first common electrode voltage application unit and the second common electrode voltage application unit, the data signal voltage application unit applying a data signal voltage to each of the plurality of pixel electrodes, the data signal voltage being reversed in polarity at an average of the first center voltage and the second center voltage, and the control unit controlling the first common electrode voltage application unit and the second common electrode voltage application unit so that the first common electrode voltage application unit and the second common electrode voltage application unit apply, at a preset timing, common electrode voltages whose value of the first center voltage and value of the second center voltage are replaced with each other.