Patent ID: 7349668

Claim:
A method for information distribution comprising: electronically inserting digital information encoded as a noticeable indicator into a broadcast signal containing a related content, said inserting comprising providing a coupon and converting said coupon into digital information; prompting a user, via said noticeable indicator, to capture said digital information from said noticeable indicator within said broadcast signal; transforming said captured digital information from said noticeable indicator into a format recognizable to a mobile communication device, thereby to produce transformed information; and storing said transformed information on said mobile communication device for display of the digital information the method additionally comprising redeeming said coupon by: storing said transformed information in a form that is suitable for display on a display screen of a said mobile communication device in a manner that can be read by an optical reader; and activating said mobile communication device to display said information on said display screen, for said information to be readable by an optical reader at a point of sale.