Patent ID: 8775919

Claim:
A computer, comprising: a processor; a memory configured by code to work in conjunction with the processor for presentation analytics, the memory configured to implement a presentation analytics engine which is capable of operating independently of web page scripts and comprises: data-capturing code for capturing presentation analytics data that reflects action(s) of a user within a presentation on said computer; data-structure-generating code for dynamically generating at least a portion of a formatted presentation analytics data structure comprising at least some of the captured presentation analytics data; data-sending code for sending the data structure to an analytics server that is located remotely from said computer; and importing code for implementing the data-capturing code, the data-structure-generating code and the data-sending code as part of said presentation at runtime; wherein the presentation analytics engine is further characterized in that it is free of reliance on any function invocation to transmit captured presentation analytics data to a script embedded in a web page, and is also free of reliance on any presentation analytics script embedded in a web page.