Patent ID: 7421809

Claim:
A method for helping to deter theft of a product comprising: selecting theft-deterring indicia; selecting a one-piece security sensitive label comprising: a label body having inner and outer surfaces; a substrate-damaging adhesive on the inner surface; and the outer surface comprising: seller identification; and the theft-deterring indicia; choosing a label location on a product, the label location comprising an adhesive-damageable substrate, the label location being a normally visually observable location when the product is displayed for sale at retail; applying the one-piece label to the label location on a product; displaying the product for sale at retail with the label visually observable by a prospective purchaser; deterring theft of the product by virtue of the theft-deterring indicia; and deterring theft of the product because if the product is stolen: removing the label may damage the substrate to which the label is applied so that the product becomes less saleable, and leaving the label on the product will alert a subsequent purchaser to the origin of the product by virtue of the seller identification so that the product becomes less saleable.