Patent ID: 7926734

Claim:
A device sized for insertion into an inner tube of a roll of paper towels or toilet paper used by a consumer, comprising: an insert card capable of absorbing a fragrance and which is bendable, the insert card allowing fragrance to emit by evaporation from the insert card into the air; said card having a material folded upon itself, a plurality of perforated lines extending generally parallel to an edge of the insert, and opposing edges joined by an adhesive wherein said perforated lines guide said insert card into a tubular form upon unfolding; outer packaging for containing the insert card when folded and unfolded, said packaging being a substantially impervious moisture and odor barrier, and said packaging allows for a consumer to handle said device without transferring said fragrance to said consumer, wherein said outer packaging is folded to contain said insert card when folded and wherein the outer packaging is perforated at opposite ends such that the opposite ends may be removed from the outer packaging and the outer packing expanded to contain said insert card when unfolded; and wherein said insert card is approximately 120 lbs paper, has a rectangular shape, and adheres to the outer packaging with an adhesive.