Patent ID: 7234253

Claim:
An advertising/promotional display system, constructed for providing an interest-generating, multi-sense, exciting display, comprising A. a housing comprising a. a plurality of co-operating panels, each of said panels comprising an outside surface and an inside surface, b. a first, elongated support plate comprising 1. a first section affixed to an inside surface of a first panel comprising one of the panels forming the housing, 2. a second section extending from the first section into the interior of the housing independently of any other member and terminating with a first free end, and 3. being movable between a collapsed position and an extended position; and; c. a second, elongated support plate comprising 1. a first section affixed to an inside surface of a second panel comprising one of the panels forming the housing, 2. a second section extending from the first section into the interior of the housing independently of any other member and terminating with a second free end, said second free end being affixed to the first free end of the second section of the first elongated support plate, and 3. being movable between a collapsed position and an extended position, B. a biasing member connected to the housing for causing said panels to move from a first, collapsed, substantially flat configuration, to a second, erect, three-dimensional configuration; C. an audio signal generating assembly, a. mounted to said housing, b. constructed for producing a desired audio signal when activated, and c. incorporating a switch member movable between an OFF position and an ON position and constructed for controlling the activation and deactivation of the audio signal generating assembly; and D. an arm member, a. mounted at one end thereof directly to the second section of the first support plate affixed to the first panel of the housing for movement therewith when said panels move from the first configuration to the second configuration, and b. controllably engaged at the opposed end thereof with the switch member of the audio signal generating assembly for maintaining the switch member in its OFF position when the housing is in its first, collapsed configuration, and enabling the switch member to move into its ON position in response to the movement of the support plate when the housing moves into its second, erect configuration; whereby the movement of the housing from the first, substantially flat configuration into the second, erect configuration simultaneously causes a desired audio signal to be generated, thereby enhancing the interest and excitement achieved by the advertising/promotional display system.