Patent ID: 7440898

Claim:
A method for generating an interactive voice broadcast, comprising: providing at least one voice service, to which a plurality of users may subscribe, that can output personalized content during an interactive voice broadcast; generating content for the at least one voice service when the at least one voice service is executed; generating a unique active voice page for each subscriber of the at least one voice service, wherein a unique active voice page comprises personalized content created by applying subscriber-specific personalization information for a subscriber to the generated content, and further comprises one or more input elements embedded in the unique active voice page used to request input from the subscriber; initiating an outbound communication to a subscriber to establish an interactive voice broadcast with the subscriber; and dynamically interacting with the subscriber in real-time during the subscriber's interactive voice broadcast by presenting the personalized content to the subscriber from the subscriber's unique active voice page, and by enabling the subscriber to respond to the personalized content via the one or more input elements embedded in the subscriber's unique active voice page.