Patent ID: 7590565

Claim:
A computer-implemented method, comprising: an e-commerce site implemented on one or more computer devices receiving over a network input identifying a user; based on the input identifying the user, determining whether the user is a current subscriber to a subscription-based shipping program that provides a plurality of subscriber shipping options for each of at least some items offered on the e-commerce site for the duration of a subscription, wherein the plurality of subscriber shipping options are provided only to users of the e-commerce site that are currently subscribed to the subscription-based shipping program, and wherein the plurality of subscriber shipping options do not depend on a quantity of an item ordered; receiving over the network input specifying at least one of said at least some items that the user wants to order; and in response to determining that the user is a current subscriber to the subscription-based shipping program, generating an order for the specified at least one item directing the at least one item to be shipped to a location specified by the subscribed user according to one of the plurality of subscriber shipping options instead of a non-subscriber shipping option; wherein at least one of the plurality of subscriber shipping options provides shipping for the at least some items to the subscribed user for the duration of the subscription at no additional cost to the subscribed user beyond an initial cost of the subscription.