Patent ID: 8818856

Claim:
A computer-implemented method comprising: a) accepting, by a computer system including at least one computer on a network, geolocation information associated with an end user request that was sourced from a client device; b) selecting, with the computer system, an ad using the end user request, wherein the ad includes geolocation targeting information satisfied by the geolocation information associated with the end user request; c) serving, with the computer system, the ad to induce an impression of the ad on the client device that sourced the end user request; d) receiving, with the computer system, a user selection of the ad served; e) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the end user request, or (B) the geolocation targeting information of the ad satisfied by the geolocation information associated with the end user request; f) receiving, with the computer system, a user conversion on the ad served; and g) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user conversion on the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad.