Patent ID: 8706544

Claim:
A method for forecasting demographic characterization of customers on each means for playing output of each site of a plurality of sites in a media network through automatically measuring, characterizing, and estimating demographic information of customers that appear in the vicinity of each means for playing output, comprising the following steps of: a) capturing a plurality of input images of the customers in the vicinity of each measured means for playing output over a period of time by means for capturing images, b) processing the plurality of input images in order to measure the demographic information of the customers using a computer vision based demographic segmentation technology in a computer as an analysis of the customers, c) transferring the demographic information measurement data from each computer to a central server, d) extrapolating the measurement of the demographic information in order to characterize the demographic information for each means for playing output of each site, e) forecasting the demographic characterization of customers individually for each means for playing output of each site, f) querying the demographic characterization and the forecasting of demographic characterization and representing the demographic information measurement from the plurality of sites in the media network using a data representation means, and g) customizing programming contents of each means for playing output in the media network, wherein the extrapolation, the characterization, and the forecasting of demographic characterization for said each means for playing output are processed in the central server, whereby said demographic characterization is used to help customize programming contents in said media network, and whereby the demographic information comprises age, gender, and ethnicity information.