Patent ID: 7962361

Claim:
A computer implemented method of engaging a customer of a business establishment, the method comprising: detecting an interaction of the customer with a website associated with the business establishment, and storing a website event based on the detected interaction; wirelessly detecting within the business establishment a wireless device carried by the customer; determining an identity of the customer based on the customer's wireless device; wirelessly detecting the customer's interaction with at least one product, the product located within the business establishment remote from a point of sale device; storing a plurality of wirelessly tracked events of the customer within the business establishment including the detected customer interaction with the at least one product, the plurality of tracked events occurring before a purchase transaction by the customer at the point of sale device; determining prior to the purchase transaction an engagement plan specific to the identified customer and based at least on the tracked and stored events of the customer including the wirelessly tracked events and the stored website event; and providing the engagement plan to an employee of the business establishment prior to the purchase transaction of the customer in order to facilitate an interaction between the employee of the business establishment and the customer.