Patent ID: 8146780

Claim:
A dispensing system for dispensing a pumpable product from a pouch comprising: a. a carton comprising: i. a first cut out to accommodate a pouch fitment; ii. a second cut out comprising a horizontal and vertical portion; and iii. a third cut out; b. a pouch disposed within said carton, said pouch comprising: i. a first wall and a second wall, a first end and a second end, a first side edge and a second side edge, a first transverse seal and a second transverse seal, and a longitudinal seal disposed between the first side edge and the second side edge, and extending from the first transverse seal to the second transverse seal; and ii. a pouch fitment disposed on the first wall of the pouch, wherein the pouch fitment is disposed within the first cut out of said carton; and; c. a pump assembly comprising: i. a piercing fitment that aligns with said pouch fitment; ii. two connecting arms joined together by a connector that is inserted into said second cut out of said carton; iii. a support arm comprising a support that fits into said third cut out of said carton; and iv. a dispensing mechanism; wherein said pouch is filled with a pumpable product.