Patent ID: 7154456

Claim:
An electroluminescence display apparatus in which display pixels are respectively formed at intersections of a plurality of row electrodes for supplying scanning signals and a plurality of column electrodes for supplying driving signals, and electroluminescence elements are respectively disposed having an emitting layer, formed from luminescent material for emitting light of a predetermined color, between said column electrodes and row electrodes of said display pixels, said electroluminescence display apparatus comprising: a row electrode driving circuit capable of sequentially selecting said row electrodes by supplying a selection signal in sequence by row to each row electrode of said plurality of row electrodes; a selected period of each row electrode of said plurality of row electrodes is determined in accordance with a color or colors of said electroluminescence elements connected to said plurality of row electrodes, wherein said selected period is not divided over said plurality of row electrodes; a column electrode driving circuit capable of supplying a driving signal to each column electrode when one of said row electrodes has been selected by said selection signal and causing said electroluminescence element of corresponding display pixel to emit light, said one of said row electrodes is selected for said selected period based on a luminous efficiency ratio of luminescent materials at said row electrode; and a driving period capable of impressing said driving signal by said column electrode driving circuit and causing said corresponding display pixel to emit light based on color of said display pixel that is to emit light.