Patent ID: 8872813

Claim:
A computer useable storage memory having executable program instructions stored thereon that, responsive to execution by a computing device, cause the computing device to perform operations comprising: assigning, with an authoring tool, a first depth value to a first image layer, the first depth value being a first simulated distance from a user; assigning, with the authoring tool, a second depth value to a second image layer, the second depth value being a second simulated distance from the user; composing, with the authoring tool, an image based on the first image layer and the second image layer to display the image within a page in a scrollable area on a viewing device; generating, with a parallax image generation module, a first offset value from the first depth value and a static position of the first image layer; and generating, with a parallax image generation module, a second offset value from the second depth value and a static position of the second image layer based on a scroll position of the page with respect to a target location in the scrollable area to create a parallax effect.