Patent ID: 8494907

Claim:
A computer-implemented method, comprising the steps of: storing digital advertising content on a server; storing a set of instructions on a client computer in communication with the server and a web site, the instructions specifying one or more properties of an interactive advertising region to be displayed on the client computer when the client computer is in communication with the web site; serving the digital advertising content from the server to the client computer for display on the client computer in response to a user of the client computer interacting with the interactive advertising region, the digital advertising content including at least an advertisement for display within a video player embedded in the web site, the video player including one or more video player control functions for controlling non-advertisement content played by the video player; displaying an interaction prompt on the client computer in response to the user interacting with the interactive advertising region, the interaction prompt including one or more playback control functions for controlling playback of the digital advertising content; and enabling the user to control playback of the digital advertising content with the one or more playback control functions provided by the interaction prompt.