Patent ID: 7738674

Claim:
A method of retrieving location data using a print medium, the method comprising steps of: sensing a coded data portion encoded on a surface of the print medium using a sensor module of a mobile telephone when the sensor module is positioned on the surface, the surface having a plurality of coded data portions encoded thereon, each coded data portion encoding at least a print media identifier which identifies the print medium and a two-dimensional coordinate grid position of the coded data portion on the surface of the print medium; determining the print media identifier from the coded data sensed by the sensor module; determining the two-dimensional coordinate grid position of the coded data portion sensed by the sensor module from the coded data; retrieving from a database, using the mobile telephone, location data referenced by the print media identifier and a region on the surface of the print medium, the two-dimensional coordinate grid position of the coded data portion sensed by the sensor module being within said region, and the location data being one of geographic position data or address data.