Patent ID: 8407582

Claim:
A method of displaying content targeted for a first device having a first screen width on a screen of a second device having a second screen width smaller than the first screen width, comprising: analyzing cells associated with a table in the content to determine a table width of the table by using a predetermined criteria; based on the analysis of the cells associated with the table, creating a layout of the content for display on the screen of the second device, wherein creating a layout comprises: (a1) selecting, from at least two cells arranged adjacently in a horizontal direction in a row of the table, one or more cells in the row of the table to be laid out on a first row on the screen of the second device, wherein the selecting occurs when the at least two cells have a combined width that is greater than the second screen width; (a2) selecting remaining cells of the at least two cells, which cannot be laid out on the first row on the screen of the second device, to be laid out on one or more additional rows on the screen of the second device; and wherein (a1) and (a2) comprises: if a first cell has a width less than the second screen width, selecting the first cell to be laid out on the first row on the screen of the second device; if the first cell and a second cell, which is immediately adjacent to the first cell in the table, have a combined width not greater than the second screen width, selecting the first cell and the second cell to be laid out on the first row on the screen of the second device; and if the combined width of the first cell and the second cell is greater than the second screen width, selecting the second cell along with any additional cells, which are arranged adjacently in the horizontal direction in the row of the table with the second cell, to be laid out on one or more additional rows on the screen of the second device; and displaying a content of each cell of the table based on the layout, on the screen of the second device, with the one or more cells selected in (a1) displayed on the first row on the screen of the second device, and the remaining cells selected in (a2) displayed on one or more additional rows on the screen of the second device.