Patent ID: 7415438

Claim:
A process for combining the operations of a report providing system and transactional processing system to improve user experiences through the use of feedback analysis on user activities with respect to one or more outputs provided over a network by the report providing system, wherein each output on which feedback analysis is performed comprises at least one transactional option that enables the user to activate the transactional option to engage in an electronic transaction with an electronic transactional processing system facilitated by communications between the report providing system and the electronic transactional processing system, the process comprising the steps of: transmitting one or more outputs to one or more users over the network from a report providing system, the one or more outputs comprising at least one transactional option which can include one or more of the following options: ordering an item or service, providing payment information, initiating a financial transaction or reserving a service or activity; facilitating a transaction based on the transactional option if selected by the one or more users; collecting and storing user response information related to the at least one transactional option in the one or more outputs from the one or more users that received the one or more outputs from the report providing system, the user response information being stored in a database system accessible by a decision support system; analyzing the user response information in conjunction with output content information and user profile information through the use of the decision support system connected to the database containing the user response information to generate feedback related to the transactional option; generating an on-line analytical processing (OLAP) report from a decision support system based on the analysis of the user response information, output content information and user profile information that provides the feedback for assessing the effectiveness of the transactional option by the output content information and user profile information; and modifying the transactional option to adapt to the feedback, the modification relating to either the communication with the transactional system, the information transmitted for the transactional option or the function associated with the transactional option.