Patent ID: 8867734

Claim:
An apparatus for providing information to a user during a hold period associated with a customer-service video conference, the apparatus comprising: a computing platform including a memory and a processing device in communication with the memory; and a customer-service video conferencing application stored in the memory, executable by the processing device, and configured to cause the processing device to: receive a first input from a user that is configured to request a video conference with a customer-service associate, in response to receiving the first input, place the user on hold awaiting the video conference based on the customer-service associate being currently unavailable, receive, during the hold period, a second input from the user that is configured to place the customer-service video application in a sleep mode that exits the user from the customer-service video application while remaining on hold, and upon exiting the customer-service video application, allows the user to activate and implement any other application accessible on the user's device, and during the hold period and while the customer-service application is in the sleep mode, notify the user of an imminence of the video conference based on an impending availability of the customer service associate.