Patent ID: 8438594

Claim:
A method for providing enhanced advertising of a 2-D broadcast, comprising: receiving the 2-D video broadcast including an advertisement having a 2-D image; identifying the 2-D image within the advertisement, wherein the 2-D image is identified based on one or more characteristics of the 2-D image and exclusively at a viewer's equipment; looking-up a matching 3-D object in an image library using a look-up table, wherein the library comprises one or more 3-D objects; and using the matching 3-D object to generate an enhanced advertisement, wherein the enhanced advertisement has a 3-D highlighted rendering of the image produced by pushing the 3-D object into the 2-D image, and further wherein said 3-D highlighted rendering of the image comprises a portion of the original 2-D image and said 3-D object.