Patent ID: 7870024

Claim:
A system configured to communicate with an access device and an advertiser device over a data communication network, the system comprising: a processor; memory in electronic communication with the processor; a publish module stored in said memory configured to, when accessed by said processor, publish content for access over the data communication network for a pre-determined period of time in response to a bid amount paid by said advertiser device to said system, the content including an advertisement; a session module stored in said memory configured to, when accessed by said processor: detect a selection of the advertisement, initiate a session between the access device and the advertiser device in response to the selection, the advertiser device being associated with the advertisement, receive voluntary feedback from the advertiser device, and generate and transmit a unique session identifier associated with said session to the advertiser device and to associate said voluntary feedback to said unique session identifier, wherein said unique session identifier identifies a publishing source of said advertisement, and wherein an identity of said publishing source is masked from said advertiser device; and an allocation module stored in said memory configured to, when accessed by said processor, allocate said bid amount based on said voluntary feedback; wherein said bid amount paid by the advertiser is independent of said voluntary advertiser feedback.