title string | snapshot_date timestamp[s] | source string | license string | players list | teams list | country_culture_tags list | general_tags list | creator_affinity list | player_comention_edges list | player_nation_ties list | headline dict |
|---|---|---|---|---|---|---|---|---|---|---|---|
The TikTok World Cup 2026: Who the Internet Actually Talks About | 2026-06-23T00:00:00 | TikTok hashtag views via Crawlora tiktok_challenge (baked); creator-mention affinity + co-mention graph via creators_search ES (3.33M creators, bio on 92.5%) | CC BY 4.0 | [
{
"name": "Lionel Messi",
"tag": "messi",
"nation": "Argentina",
"views": 700706739209,
"videos": 24082765,
"alt": "leomessi 72.3B",
"note": null
},
{
"name": "Cristiano Ronaldo",
"tag": "ronaldo",
"nation": "Portugal",
"views": 580616186471,
"videos": 21374100,
... | [
{
"name": "Argentina",
"tag": "argentina",
"views": 630981236952,
"videos": 26132387
},
{
"name": "France",
"tag": "france",
"views": 576512216157,
"videos": 31751764
},
{
"name": "Germany",
"tag": "germany",
"views": 298733826344,
"videos": 20098393
},
{
... | [
{
"name": "Mexico",
"tag": "mexico",
"views": 1058522719742,
"videos": 46052504
},
{
"name": "Japan",
"tag": "japan",
"views": 354691610463,
"videos": 29101570
}
] | [
{
"tag": "worldcup",
"views": 238435008723,
"videos": 8079594
},
{
"tag": "fifaworldcup",
"views": 96935963362,
"videos": 8140052
},
{
"tag": "worldcup2026",
"views": 25382937127,
"videos": 1985164
}
] | [
{
"name": "Lionel Messi",
"tag": "messi",
"mentions": 1705
},
{
"name": "Cristiano Ronaldo",
"tag": "ronaldo",
"mentions": 1112
},
{
"name": "Neymar Jr",
"tag": "neymar",
"mentions": 911
},
{
"name": "Mohamed Salah",
"tag": "salah",
"mentions": 316
},
... | [
{
"a": "messi",
"b": "ronaldo",
"weight": 161
},
{
"a": "messi",
"b": "neymar",
"weight": 63
},
{
"a": "ronaldo",
"b": "neymar",
"weight": 21
},
{
"a": "neymar",
"b": "mbappe",
"weight": 13
},
{
"a": "ronaldo",
"b": "haaland",
"weight": 11
... | [
{
"player": "messi",
"team": "argentina",
"weight": 52
},
{
"player": "ronaldo",
"team": "portugal",
"weight": 5
},
{
"player": "neymar",
"team": "brazil",
"weight": 27
},
{
"player": "mbappe",
"team": "argentina",
"weight": 0
},
{
"player": "yamal... | {
"top_player_tag": "Lionel Messi",
"messi_vs_ronaldo_views": {
"messi": 700706739209,
"ronaldo": 580616186471
},
"strongest_edge": {
"a": "messi",
"b": "ronaldo",
"weight": 161
},
"yamal_views": 147541460504,
"yamal_affinity": 32
} |
The TikTok World Cup 2026 — Open Dataset
Which 2026 FIFA World Cup players and nations TikTok actually talks about — ranked by hashtag views and by how many creators reference them — plus the co-mention social graph between them. June 2026 snapshot. Aggregate rollups only (per-entity totals and edge weights), never individual creators.
📊 Study: https://crawlora.net/blog/tiktok-world-cup-2026
Headline
On TikTok, #messi (700.7B views) beats #ronaldo (580.6B) — even though Ronaldo leads Instagram followers — and 17-year-old Lamine Yamal (147.5B) already outranks Haaland, Bellingham, Salah and Modrić. #argentina (631B) is the biggest football-nation tag. In the fan-identity graph, the Messi–Ronaldo edge (161 creators name both) dominates at 2.5× any other link.
Files
data/tiktok-world-cup-2026.csv— players and teams with TikTok hashtagviewsandvideos.data/tiktok-world-cup-2026.json— the full dataset:players,teams— hashtag views/videos per canonical tag (+country_culture_tagsfor #mexico/#japan, excluded from the football ranking;general_tags).creator_affinity— creators naming each player in bio/handle.player_comention_edges— pairwise co-mention edge weights (the social graph).player_nation_ties— each player's strongest nation co-mention.
Method & caveats
- Hashtag views: cumulative, all-time TikTok counts via Crawlora's hashtag endpoint, for a curated football-specific tag per entity.
- Affinity & graph: from Crawlora's
creators_searchdataset (≈3.33M creators; a bio is present on 92.5%). #mexicoand#japanare dominated by non-football culture and are excluded from the football ranking.#salahis inflated because "salah" also means "wrong" in Indonesian. View totals are cumulative, not tournament-only.
License
Creative Commons Attribution 4.0 International (CC BY 4.0). Please attribute Crawlora and link back to the study.
Source
Generated from the Crawlora TikTok APIs (hashtag stats + creator search). Learn more: https://crawlora.net
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