Datasets:

crawlora-net
/

tiktok-engagement-index

niche string	keyword string	video_id string	author string	followers int64	views int64	likes int64	comments int64	shares int64	saves int64	engagement_rate float64	created_at string
Finance	personal finance	7653180701570878733	lifewithmegannicole	231,100	11,400	1,323	98	24	30	0.1294	2026-06-19T18:50:19.000Z
Finance	personal finance	7653177627624148237	lifewithmegannicole	231,100	19,700	1,907	64	31	40	0.1037	2026-06-19T18:38:29.000Z
Finance	personal finance	7652756302921207071	ericsfinancials	8,968	66,200	1,249	22	279	158	0.0258	2026-06-18T15:23:06.000Z
Finance	personal finance	7652553236141886733	apetrovs	15,700	159,300	5,666	196	260	593	0.0422	2026-06-18T02:15:20.000Z
Finance	personal finance	7647320299830005006	doseofzayra	52,700	365,700	97,000	395	1,870	19,400	0.3245	2026-06-03T23:49:21.000Z
Finance	personal finance	7652052372654476557	asap.kristy	266,100	34,500	2,644	35	30	222	0.085	2026-06-16T17:51:54.000Z
Finance	personal finance	7647439549546646802	organisemymoneyy	40,600	463,300	15,400	226	1,380	3,433	0.0441	2026-06-04T07:31:19.000Z
Finance	personal finance	7626264027693452551	organisemymoneyy	40,600	12,300	372	21	13	89	0.0402	2026-04-08T05:59:29.000Z
Finance	personal finance	7353649030896848170	hermoneymastery	568,500	2,400,000	255,700	2,757	20,900	131,900	0.1714	2024-04-03T14:34:25.000Z
Finance	personal finance	7645365166552419615	dominiquejonae	62,100	18,900	1,898	42	107	869	0.1543	2026-05-29T17:21:54.000Z
Finance	personal finance	7652385722632064269	jonesyslifestyle	22,100	105,900	3,255	70	450	507	0.0404	2026-06-17T15:25:26.000Z
Finance	personal finance	7649816924905426208	ciara__anne	45,600	290,600	30,400	102	1,104	8,899	0.1394	2026-06-10T17:16:22.000Z
Finance	personal finance	7652529191396576532	angieonabudget	351,500	33,200	2,819	32	238	615	0.1116	2026-06-18T00:41:50.000Z
Finance	personal finance	7589427497209580820	tipsywealth	74,400	38,000	1,125	26	26	281	0.0384	2025-12-29T23:35:03.000Z
Finance	personal finance	7327304031779507498	rachelcruze	321,100	1,100,000	31,800	3,075	4,117	2,538	0.0378	2024-01-23T14:43:02.000Z
Finance	personal finance	7648604532611534102	miarosemcgrath	571,700	230,700	29,500	119	239	2,588	0.1406	2026-06-10T17:00:00.000Z
Finance	personal finance	7639096495781842207	moneyxmads	4,442	29,100	727	18	8	107	0.0296	2026-05-12T19:56:20.000Z
Finance	personal finance	7640307074861223199	mareomni	34,600	16,500	656	17	27	83	0.0475	2026-05-16T02:13:52.000Z
Finance	personal finance	7633092431407303949	jack.wealthyapp	34	21,100	461	8	5	137	0.029	2026-04-26T15:37:30.000Z
Finance	personal finance	7651949229572705567	shewealthofficial	21,900	515,700	46,300	2,210	13,400	37,600	0.193	2026-06-16T11:12:07.000Z
Finance	personal finance	7626883594077752607	itserinconfortini	402,900	1,300,000	196,700	241	3,818	39,100	0.1845	2026-04-09T22:03:49.000Z
Finance	personal finance	7651785098404039950	jonesyslifestyle	22,100	246,700	7,968	626	3,817	1,385	0.0559	2026-06-16T00:35:20.000Z
Finance	personal finance	7649454109942189334	thewiningmindset	22,000	470,100	41,900	437	5,442	11,400	0.1259	2026-06-09T17:48:51.000Z
Finance	personal finance	7645440057569971486	morgan.on.money	18,500	1,300,000	62,200	1,029	2,084	6,336	0.0551	2026-05-29T22:12:25.000Z
Finance	personal finance	7649549237625064717	smobyday	161,700	84,500	9,058	300	393	4,249	0.1657	2026-06-09T23:58:13.000Z
Finance	personal finance	7651688981670792461	olympichistory5	11,800	167,800	712	44	10	53	0.0049	2026-06-15T18:21:48.000Z
Finance	personal finance	7648007777843039501	moneycoachdave	102,600	881,600	82,900	500	5,062	14,900	0.1172	2026-06-05T20:16:49.000Z
Finance	personal finance	7646111549731409182	mariahakinbi	19,100	1,800,000	304,000	5,080	52,600	78,400	0.2445	2026-05-31T17:38:10.000Z
Finance	personal finance	7649028165670604045	imbougieonabudget	62,600	363,700	44,000	1,194	4,460	15,100	0.178	2026-06-08T14:16:32.000Z
Finance	personal finance	7626120456373898527	mikeycaloca	1,000,000	797,600	87,300	948	1,550	5,594	0.1196	2026-04-07T20:42:26.000Z
Finance	personal finance	7628753571789491470	calltoleap	1,700,000	313,900	5,308	80	545	2,961	0.0283	2026-04-14T23:00:09.000Z
Finance	personal finance	7647896762086100238	thejoehardy	1,412	567,300	18,200	1,717	3,672	1,284	0.0438	2026-06-05T13:06:10.000Z
Finance	personal finance	7652803209785871629	veronia.spaine	17,700	23,400	1,628	17	28	213	0.0806	2026-06-18T18:25:09.000Z
Finance	personal finance	7650426213118545175	itsamberco	10,700	52,500	2,210	429	69	247	0.0563	2026-06-12T08:41:14.000Z
Finance	personal finance	7649561499199081741	beccaxbloom	5,800,000	4,400,000	518,900	1,016	15,900	101,800	0.1449	2026-06-10T00:45:50.000Z
Finance	personal finance	7042746312848182534	ellycefulmore	549,500	16,800	1,629	27	8	26	0.1006	2021-12-17T18:52:38.000Z
Finance	personal finance	7581973536634359070	mikeycaloca	1,000,000	63,600	5,870	275	738	1,124	0.1259	2025-12-09T21:29:59.000Z
Finance	personal finance	7343396028726431019	helloamandaleigh	174,000	1,200,000	37,600	2,279	1,028	2,090	0.0358	2024-03-06T23:27:24.000Z
Finance	personal finance	7647539266070859016	joyeeyang0	162,400	195,900	12,700	402	4,780	7,760	0.1309	2026-06-04T13:58:15.000Z
Finance	personal finance	7573983139144502550	thetimes	701,300	36,900	3,100	38	212	469	0.1035	2025-11-18T15:00:00.000Z
Finance	personal finance	7636546262371683598	calltoleap	1,700,000	257,100	12,600	3,184	1,904	10,300	0.1089	2026-05-05T23:00:06.000Z
Finance	personal finance	7158838303784176942	passiveincometips	99,100	10,200	523	6	14	200	0.0728	2022-10-26T15:09:19.000Z
Finance	personal finance	7646893102199753997	asap.kristy	266,100	415,800	47,800	219	3,640	23,800	0.1815	2026-06-02T20:11:05.000Z
Finance	personal finance	7430579788374396202	essentiallydeva	23,500	22,900	1,716	110	25	28	0.0821	2024-10-27T22:04:39.000Z
Finance	personal finance	7646271895175744781	heyfrienditsem	67,600	81,700	7,145	222	1,099	441	0.109	2026-06-01T04:00:28.000Z
Finance	personal finance	7652116285999811872	us_stars	24,900	664,900	12,900	188	173	526	0.0207	2026-06-16T21:59:27.000Z
Finance	personal finance	7558229085739175199	happyspends_	30,800	9,000,000	468,700	31,600	32,900	85,600	0.0688	2025-10-06T21:49:21.000Z
Finance	personal finance	7645526120242171167	theonlycrisy	147,300	362,400	52,900	432	5,160	13,200	0.1978	2026-05-30T03:46:26.000Z
Finance	personal finance	7321770109897297195	cnbcmakeit	348,700	454,000	17,100	594	1,987	2,031	0.0478	2024-01-08T16:47:49.000Z
Finance	personal finance	7649141487208369439	tylerworley3	11,600	32,800	3,706	51	74	618	0.1356	2026-06-08T21:35:57.000Z
Finance	personal finance	7645429494777400590	kendall.saves	273	380,500	2,683	436	42	107	0.0086	2026-05-29T21:31:32.000Z
Finance	personal finance	6913702105064688901	personalfinanceclub	156,600	982,300	139,800	1,677	9,253	5,927	0.1595	2021-01-04T00:55:25.000Z
Finance	personal finance	7592628571743505719	antoliolazano.973	57,500	862,600	47,800	274	2,908	7,842	0.0682	2026-01-07T14:36:50.000Z
Finance	personal finance	7626359603114167582	timelessfinancesolutions	4,701	312,500	678	169	146	231	0.0039	2026-04-08T12:10:30.000Z
Finance	personal finance	7596586093898730760	vnessali	138,700	50,800	3,693	70	220	1,921	0.1162	2026-01-18T06:33:53.000Z
Finance	personal finance	7651703817678884127	mikeycaloca	1,000,000	382,800	35,400	4,831	10,100	2,555	0.1382	2026-06-15T19:19:01.000Z
Finance	personal finance	7467293635642527022	healerofwallets	102,900	99,500	14,800	107	4,392	3,952	0.2337	2025-02-03T20:33:57.000Z
Finance	personal finance	7414192772238052654	financeclips_	142,300	3,500,000	234,000	2,154	6,931	13,400	0.0733	2024-09-13T18:14:46.000Z
Finance	personal finance	7647217783738027278	raitryna	383,800	83,100	11,900	246	484	930	0.1632	2026-06-03T17:11:16.000Z
Finance	personal finance	7562726082575633695	cosette.nelson	161,000	1,700,000	180,900	1,023	1,988	11,200	0.1148	2025-10-19T00:39:55.000Z
Finance	personal finance	7651482536140426510	smartmoneysteps_hq	11,000	18,700	27	5	2	8	0.0022	2026-06-15T05:00:29.000Z
Finance	personal finance	7365301235462753578	ecommjess	727,200	4,400,000	232,700	2,666	10,600	27,000	0.062	2024-05-05T00:10:38.000Z
Finance	personal finance	7652868016161574158	amber.accountability	322,900	84,800	15,000	2,510	3,081	1,832	0.2644	2026-06-18T22:36:40.000Z
Finance	personal finance	7652862669489294623	debtefficiency	19,000	39,300	157	25	5	45	0.0059	2026-06-19T01:30:00.000Z
Finance	personal finance	7406027016253738271	limmytalksmoney	72,400	809,700	66,000	410	1,783	5,196	0.0906	2024-08-22T18:07:35.000Z
Finance	personal finance	7452852478086876459	jay.maliq	164,700	1,900,000	362,900	9,175	65,700	73,400	0.269	2024-12-26T22:34:04.000Z
Finance	personal finance	7557463487866228023	justkingkev	380,100	2,600,000	96,700	1,022	1,116	4,611	0.0398	2025-10-04T20:18:38.000Z
Finance	personal finance	7651417872018754824	laurenfinanceco	152	777,500	70,300	392	628	853	0.0928	2026-06-15T00:49:27.000Z
Finance	personal finance	7642136575349935373	lizbettalksmoney	226,800	504,600	72,000	991	10,900	27,200	0.2202	2026-05-21T00:33:22.000Z
Finance	personal finance	7471826750666820895	alexisanddean	2,100,000	740,000	53,100	4,923	1,369	2,587	0.0838	2025-02-16T01:44:20.000Z
Finance	personal finance	7634362014730603807	casper.capital	1,500,000	126,700	6,176	36	82	575	0.0542	2026-04-30T01:43:52.000Z
Finance	personal finance	7650628998866783502	market.narratives	103,400	10,500	639	6	125	424	0.1137	2026-06-12T21:48:18.000Z
Finance	personal finance	7643933408841714957	walmartconanobrien	6,998	798,100	106,400	544	5,701	1,390	0.1429	2026-05-25T20:45:58.000Z
Finance	personal finance	7640195421213576462	sade.moneytips	459	405,500	6,185	1,033	55	335	0.0188	2026-05-15T19:00:45.000Z
Finance	personal finance	7652837788940897567	trellthetrainer	2,200,000	87,100	10,600	260	428	1,857	0.1509	2026-06-18T20:39:19.000Z
Finance	personal finance	7266866985785429281	finess.today	115,600	3,000,000	449,800	1,473	16,500	187,400	0.2184	2023-08-13T17:55:23.000Z
Finance	personal finance	7533512182722563350	personalfinanceblueprin	96,300	914,300	45,700	379	12,800	44,100	0.1126	2025-08-01T07:15:01.000Z
Finance	personal finance	7644689538761100558	abbyxconway	372,000	418,500	47,600	238	719	8,995	0.1375	2026-05-27T21:40:11.000Z
Finance	personal finance	7551694789373152519	organisemymoneyy	40,600	2,200,000	173,700	1,029	13,600	20,300	0.0948	2025-09-19T07:12:42.000Z
Finance	personal finance	7552292861849390366	bintasbudget	214,100	72,400	7,411	51	221	3,928	0.1604	2025-09-20T21:53:45.000Z
Finance	personal finance	7355410931658050824	thewokesalaryman	553,400	4,100,000	272,400	1,745	9,640	48,000	0.0809	2024-04-08T08:31:08.000Z
Finance	personal finance	7354413514183691562	dallasdoesmoney	19,300	429,400	5,607	201	296	2,511	0.0201	2024-04-05T16:01:04.000Z
Finance	personal finance	7606897969413016852	tipsywealth	74,400	132,600	3,243	34	129	727	0.0312	2026-02-15T01:29:23.000Z
Finance	personal finance	7625755878360173855	kysiimone_	109,700	20,500	2,027	52	53	922	0.149	2026-04-06T21:07:46.000Z
Finance	personal finance	7489496499240340758	miarosemcgrath	571,700	77,800	4,801	41	144	1,596	0.0846	2025-04-04T16:31:35.000Z
Finance	personal finance	7543140210444356886	personalfinanceblueprin	96,300	11,000	352	3	34	179	0.0516	2025-08-27T05:56:38.000Z
Finance	personal finance	7437421464686513441	miarosemcgrath	571,700	466,200	21,300	180	998	16,000	0.0825	2024-11-15T08:34:12.000Z
Finance	personal finance	7599779882528279829	tipsywealth	74,400	260,300	12,100	105	378	3,162	0.0605	2026-01-26T21:07:33.000Z
Finance	personal finance	7525346246060428600	xisaabxpert	16,300	332,300	23,200	97	1,290	13,100	0.1134	2025-07-10T07:06:57.000Z
Finance	personal finance	7593006304390663445	tipsywealth	74,400	237,600	12,300	131	440	7,344	0.0851	2026-01-08T15:02:33.000Z
Finance	personal finance	7640111343751859474	lisa_budget	320	109,800	5,631	30	203	2,587	0.077	2026-05-15T13:34:05.000Z
Finance	personal finance	7391487312460385543	successally	8,998	50,900	565	15	127	169	0.0172	2024-07-14T13:45:53.000Z
Finance	personal finance	7173103919520828714	grace_lemire	150,300	2,500,000	380,300	1,414	7,671	154,600	0.2176	2022-12-04T01:46:49.000Z
Finance	personal finance	7558998173432270102	daisycassandrao	10,600	387,500	54,200	325	1,583	17,900	0.191	2025-10-08T23:33:47.000Z
Finance	personal finance	7274845513013316866	thewokesalaryman	553,400	2,700,000	260,500	1,301	28,200	49,000	0.1256	2023-09-04T05:56:09.000Z
Finance	personal finance	7400803961734712609	savingmoneybish	19,200	76,700	2,385	51	113	1,158	0.0483	2024-08-08T16:19:16.000Z
Finance	personal finance	7548499299366161677	moneycoachvince	504,400	10,300	522	19	42	362	0.0917	2025-09-10T16:33:18.000Z
Finance	personal finance	7444659626181676330	abbyxconway	372,000	168,900	8,365	166	352	3,993	0.0762	2024-12-04T20:41:37.000Z
Finance	personal finance	7320835590813945130	andeesdays	18,100	320,600	18,900	153	260	10,500	0.093	2024-01-06T04:21:26.000Z
Finance	personal finance	7585873215428283668	mood.of.lily	61,500	109,500	7,588	73	392	3,762	0.1079	2025-12-20T09:42:32.000Z

End of preview. Expand in Data Studio

TikTok Engagement Index — engagement rate by niche

An open dataset of TikTok engagement rates across 13 content niches, measured from 4,509 public videos (each with 10,000+ views) in 2026.

Headline: Education content engages hardest (16.5% mean engagement rate); Tech trails at 5.9% — nearly 3× lower. The median video across all niches sits at 10.6%.

Engagement rate = (likes + comments + shares + saves) / views, computed per video.

📊 Interactive study & chart: https://crawlora.net/tiktok-engagement-index

Ranking (mean engagement rate by niche)

Rank	Niche	Videos (n)	Mean ER	Median ER
1	Education	314	16.5%	16.5%
2	Motivation	368	15.5%	15.5%
3	Comedy	327	13.7%	13.4%
4	Travel	374	13.5%	12.8%
5	Pets	398	13.3%	11.8%
6	Relationships	344	13.2%	12.9%
7	Fashion	377	12.7%	12.0%
8	Beauty	386	10.6%	9.4%
9	Fitness	335	9.8%	8.9%
10	Finance	319	9.7%	8.3%
11	Gaming	306	9.1%	8.1%
12	Food	351	8.3%	7.2%
13	Tech	310	5.9%	4.5%

Files

data/videos.jsonl — one JSON row per video (4,509 rows).
data/niche-summary.csv — per-niche aggregates (13 rows).

`videos.jsonl` schema

Field	Type	Description
`niche`	string	Content niche
`keyword`	string	Search keyword the video was sampled under
`video_id`	string	TikTok video id
`author`	string	Creator handle
`followers`	number	Creator follower count at capture
`views`	number	Play count
`likes`	number	Like (digg) count
`comments`	number	Comment count
`shares`	number	Share count
`saves`	number	Save (collect) count
`engagement_rate`	number	(likes + comments + shares + saves) / views
`created_at`	string	Video publish time (ISO 8601)

Methodology

For each niche we sampled TikTok videos via the Crawlora TikTok API (three search keywords per niche), kept those with ≥10,000 views, deduplicated each video to count once, and computed the engagement rate per video. The per-niche figures are the mean and median of those rates. Snapshot: 2026-06-20.

Caveats. This is a sample of videos that already perform (search-surfaced, 10k+ views) — read it as a benchmark for content that gets traction, not a random slice of all of TikTok. Because saves count toward engagement, save-heavy niches (education, motivation) rank higher than a likes-only metric would.

License

Creative Commons Attribution 4.0 International (CC BY 4.0). Free to use, including commercially, with attribution:

TikTok Engagement Index by Crawlora — https://crawlora.net/tiktok-engagement-index

How it was built

Every number here came from Crawlora's TikTok endpoints (video search + stats). Pull the same data yourself, or explore the interactive study: https://crawlora.net/tiktok-engagement-index

Downloads last month: 44