# EDGAR Filing Document

**Accession Number:** 0001839255
**File Stem:** 0001839255-23-000001
**Filing Date:** 2023-2
**Character Count:** 11536
**Document Hash:** 7f0eb29955aed6796c89b638f0f25a2f
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001839255-23-000001.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001839255-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** SWMG, LLC
- **CENTRAL INDEX KEY:** 0001839255
- **IRS NUMBER:** 463412768
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20943
- **FILM NUMBER:** 23626401

**BUSINESS ADDRESS:**
- **STREET 1:** 101 SUMMIT AVE., SUITE 910
- **CITY:** FORT WORTH
- **STATE:** TX
- **ZIP:** 76102
- **BUSINESS PHONE:** 817-210-3444

**MAIL ADDRESS:**
- **STREET 1:** 101 SUMMIT AVE., SUITE 910
- **CITY:** FORT WORTH
- **STATE:** TX
- **ZIP:** 76102

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** SWMG LLC<br>**Address:** 101 SUMMIT AVE. SUITE 910<br>FORT WORTH, TX 76102

**Form 13F File Number:** 028-20943

**CRD Number (if applicable):** 000166688

**SEC File Number (if applicable):** 801-116898

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Ivan Barretto<br>**Title:** Consultant<br>**Phone:** 833-742-2246

**Signature, Place, and Date of Signing:**

Ivan Barretto  Leander, TX  02-14-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 77

**Form 13F Information Table Value Total:** $16533886

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AT INC | COM | 00206R102 |  | 271282 | 14736 | SH |  | SOLE | 0 | 0 | 0 | 14736 |
| CION INVT CORP | COM | 17259U204 |  | 188901 | 19374 | SH |  | SOLE | 0 | 0 | 0 | 19374 |
| DBX ETF TR | XTRACKERS HIGH | 233051259 |  | 202879 | 5254 | SH |  | SOLE | 0 | 0 | 0 | 5254 |
| FIRST TR EXCH TRADED FD III | SHRT DUR MNG MUN | 33739P830 |  | 1584648 | 80276 | SH |  | SOLE | 0 | 0 | 0 | 80276 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 |  | 546549 | 34353 | SH |  | SOLE | 0 | 0 | 0 | 34353 |
| GLOBAL X FDS | SUPERDIVIDEND | 37960A669 |  | 550912 | 22926 | SH |  | SOLE | 0 | 0 | 0 | 22926 |
| INDEXIQ ACTIVE ETF TR | IQ MACKAY INTRME | 45409F827 |  | 1004291 | 41620 | SH |  | SOLE | 0 | 0 | 0 | 41620 |
| INVESCO ACTVELY MNGD ETC FD | OPTIMUM YIELD | 46090F100 |  | 258103 | 17463 | SH |  | SOLE | 0 | 0 | 0 | 17463 |
| ISHARES INC | MSCI EMERG MRKT | 464286533 |  | 4476200 | 84377 | SH |  | SOLE | 0 | 0 | 0 | 84377 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 655014 | 14026 | SH |  | SOLE | 0 | 0 | 0 | 14026 |
| ISHARES INC | MSCI GERMANY ETF | 464286806 |  | 304476 | 12312 | SH |  | SOLE | 0 | 0 | 0 | 12312 |
| ISHARES TR | U.S. ENERGY ETF | 464287796 |  | 679870 | 14624 | SH |  | SOLE | 0 | 0 | 0 | 14624 |
| ISHARES TR | U.S. TECH ETF | 464287721 |  | 2284459 | 30668 | SH |  | SOLE | 0 | 0 | 0 | 30668 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 4384766 | 46331 | SH |  | SOLE | 0 | 0 | 0 | 46331 |
| ISHARES TR | CORE S ETF | 464287200 |  | 39393186 | 102530 | SH |  | SOLE | 0 | 0 | 0 | 102530 |
| ISHARES TR | CORE S US VLU | 464287663 |  | 986842 | 13972 | SH |  | SOLE | 0 | 0 | 0 | 13972 |
| ISHARES TR | MSCI UK ETF NEW | 46435G334 |  | 384200 | 12531 | SH |  | SOLE | 0 | 0 | 0 | 12531 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 2236234 | 27550 | SH |  | SOLE | 0 | 0 | 0 | 27550 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 390777 | 4029 | SH |  | SOLE | 0 | 0 | 0 | 4029 |
| ISHARES TR | TIPS BD ETF | 464287176 |  | 363705 | 3417 | SH |  | SOLE | 0 | 0 | 0 | 3417 |
| ISHARES TR | EAFE VALUE ETF | 464288877 |  | 8291112 | 180713 | SH |  | SOLE | 0 | 0 | 0 | 180713 |
| ISHARES TR | EAFE GRWTH ETF | 464288885 |  | 5197419 | 62051 | SH |  | SOLE | 0 | 0 | 0 | 62051 |
| ISHARES TR | SHORT TREAS BD | 464288679 |  | 16634743 | 151335 | SH |  | SOLE | 0 | 0 | 0 | 151335 |
| ISHARES TR | USD INV GRDE ETF | 464288620 |  | 2337390 | 47595 | SH |  | SOLE | 0 | 0 | 0 | 47595 |
| ISHARES TR | ISHS 1-5YR INVS | 464288646 |  | 396912 | 7967 | SH |  | SOLE | 0 | 0 | 0 | 7967 |
| ISHARES TR | 10-20 YR TRS ETF | 464288653 |  | 1461079 | 13506 | SH |  | SOLE | 0 | 0 | 0 | 13506 |
| ISHARES TR | MBS ETF | 464288588 |  | 3910247 | 42159 | SH |  | SOLE | 0 | 0 | 0 | 42159 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 360984 | 3421 | SH |  | SOLE | 0 | 0 | 0 | 3421 |
| ISHARES TR | JPMORGAN USD EMG | 464288281 |  | 515999 | 6100 | SH |  | SOLE | 0 | 0 | 0 | 6100 |
| ISHARES TR | CORE MSCI TOTAL | 46432F834 |  | 6221926 | 107497 | SH |  | SOLE | 0 | 0 | 0 | 107497 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 2622351 | 42543 | SH |  | SOLE | 0 | 0 | 0 | 42543 |
| ISHARES TR | US TREAS BD ETF | 46429B267 |  | 5237255 | 230513 | SH |  | SOLE | 0 | 0 | 0 | 230513 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 |  | 1765023 | 12095 | SH |  | SOLE | 0 | 0 | 0 | 12095 |
| ISHARES TR | 0-5YR HI YL CP | 46434V407 |  | 1244119 | 30426 | SH |  | SOLE | 0 | 0 | 0 | 30426 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 1919663 | 26625 | SH |  | SOLE | 0 | 0 | 0 | 26625 |
| ISHARES TR | CORE HIGH DV ETF | 46429B663 |  | 405702 | 3892 | SH |  | SOLE | 0 | 0 | 0 | 3892 |
| ISHARES TR | MSCI CHINA ETF | 46429B671 |  | 342713 | 7215 | SH |  | SOLE | 0 | 0 | 0 | 7215 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 |  | 1693136 | 16238 | SH |  | SOLE | 0 | 0 | 0 | 16238 |
| ISHARES TR | CORE TOTAL USD | 46434V613 |  | 6601205 | 146922 | SH |  | SOLE | 0 | 0 | 0 | 146922 |
| ISHARES TR | IBONDS DEC23 ETF | 46434VAX8 |  | 646206 | 25817 | SH |  | SOLE | 0 | 0 | 0 | 25817 |
| ISHARES TR | IBONDS DEC25 ETF | 46434VBD1 |  | 312730 | 12859 | SH |  | SOLE | 0 | 0 | 0 | 12859 |
| ISHARES TR | IBONDS DEC24 ETF | 46434VBG4 |  | 715826 | 29313 | SH |  | SOLE | 0 | 0 | 0 | 29313 |
| ISHARES TR | CONV BD ETF | 46435G102 |  | 679347 | 9779 | SH |  | SOLE | 0 | 0 | 0 | 9779 |
| ISHARES TR | US INFRASTRUC | 46435U713 |  | 981087 | 27057 | SH |  | SOLE | 0 | 0 | 0 | 27057 |
| ISHARES TR | FALN ANGLS USD | 46435G474 |  | 233770 | 9499 | SH |  | SOLE | 0 | 0 | 0 | 9499 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 |  | 13877366 | 163745 | SH |  | SOLE | 0 | 0 | 0 | 163745 |
| ISHARES TR | BB RAT CORP BD | 46435U473 |  | 1734708 | 39070 | SH |  | SOLE | 0 | 0 | 0 | 39070 |
| ISHARES U S ETF TR | GSCI CMDTY STGY | 46431W853 |  | 684904 | 24296 | SH |  | SOLE | 0 | 0 | 0 | 24296 |
| J P MORGAN EXCHANGE TRADED F | MUNICIPAL ETF | 46641Q647 |  | 477180 | 9603 | SH |  | SOLE | 0 | 0 | 0 | 9603 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 681567 | 13596 | SH |  | SOLE | 0 | 0 | 0 | 13596 |
| J P MORGAN EXCHANGE TRADED F | BETABULDRS JAPAN | 46641Q217 |  | 366249 | 8157 | SH |  | SOLE | 0 | 0 | 0 | 8157 |
| PIMCO ETF TR | 25YR+ ZERO U S | 72201R882 |  | 275233 | 3152 | SH |  | SOLE | 0 | 0 | 0 | 3152 |
| SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 |  | 215536 | 4468 | SH |  | SOLE | 0 | 0 | 0 | 4468 |
| SCHWAB STRATEGIC TR | SCHWB FDT EMK LG | 808524730 |  | 313541 | 12653 | SH |  | SOLE | 0 | 0 | 0 | 12653 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 333512 | 2455 | SH |  | SOLE | 0 | 0 | 0 | 2455 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 478570 | 1251 | SH |  | SOLE | 0 | 0 | 0 | 1251 |
| SPDR SER TR | S 600 SMCP VAL | 78464A300 |  | 824510 | 11109 | SH |  | SOLE | 0 | 0 | 0 | 11109 |
| SPDR SER TR | S 600 SMCP GRW | 78464A201 |  | 296617 | 4106 | SH |  | SOLE | 0 | 0 | 0 | 4106 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 303565 | 6749 | SH |  | SOLE | 0 | 0 | 0 | 6749 |
| SPDR SER TR | S 400 MDCP VAL | 78464A839 |  | 1497103 | 23132 | SH |  | SOLE | 0 | 0 | 0 | 23132 |
| SPDR SER TR | S 400 MDCP GRW | 78464A821 |  | 786367 | 12035 | SH |  | SOLE | 0 | 0 | 0 | 12035 |
| SPDR SER TR | PRTFLO S VL | 78464A508 |  | 354871 | 9125 | SH |  | SOLE | 0 | 0 | 0 | 9125 |
| SPDR SER TR | PORTFOLIO S | 78468R853 |  | 202078 | 5466 | SH |  | SOLE | 0 | 0 | 0 | 5466 |
| SPDR SER TR | PRTFLO S HI | 78468R788 |  | 277514 | 7011 | SH |  | SOLE | 0 | 0 | 0 | 7011 |
| VANECK ETF TRUST | MRNGSTR WDE MOAT | 92189F643 |  | 367391 | 5660 | SH |  | SOLE | 0 | 0 | 0 | 5660 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 |  | 235348 | 3276 | SH |  | SOLE | 0 | 0 | 0 | 3276 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 4027609 | 21066 | SH |  | SOLE | 0 | 0 | 0 | 21066 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 460694 | 3282 | SH |  | SOLE | 0 | 0 | 0 | 3282 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 910419 | 4467 | SH |  | SOLE | 0 | 0 | 0 | 4467 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 484147 | 1378 | SH |  | SOLE | 0 | 0 | 0 | 1378 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 295741 | 7587 | SH |  | SOLE | 0 | 0 | 0 | 7587 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 |  | 315621 | 4072 | SH |  | SOLE | 0 | 0 | 0 | 4072 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 1189346 | 28338 | SH |  | SOLE | 0 | 0 | 0 | 28338 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 282103 | 2607 | SH |  | SOLE | 0 | 0 | 0 | 2607 |
| VANGUARD WORLD FDS | CONSUM STP ETF | 92204A207 |  | 331608 | 1731 | SH |  | SOLE | 0 | 0 | 0 | 1731 |
| VANGUARD WORLD FDS | COMM SRVC ETF | 92204A884 |  | 256044 | 3113 | SH |  | SOLE | 0 | 0 | 0 | 3113 |
| VANGUARD WORLD FDS | FINANCIALS ETF | 92204A405 |  | 319586 | 3863 | SH |  | SOLE | 0 | 0 | 0 | 3863 |

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