# EDGAR Filing Document

**Accession Number:** 0001785056
**File Stem:** 0001193125-23-026513
**Filing Date:** 2023-2
**Character Count:** 16973
**Document Hash:** cca5a9ca0027fa591b3e988441a83882
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001193125-23-026513.hdr.sgml**: 20230207

**ACCESSION NUMBER**: 0001193125-23-026513

**CONFORMED SUBMISSION TYPE**: FWP

**PUBLIC DOCUMENT COUNT**: 20

**FILED AS OF DATE**: 20230207

**DATE AS OF CHANGE**: 20230207

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Interactive Strength, Inc.
- **CENTRAL INDEX KEY:** 0001785056
- **STANDARD INDUSTRIAL CLASSIFICATION:** ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
- **IRS NUMBER:** 821432916
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** FWP
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 333-269246
- **FILM NUMBER:** 23593460

**BUSINESS ADDRESS:**
- **STREET 1:** 1005 CONGRESS AVENUE
- **STREET 2:** SUITE 925
- **CITY:** AUSTIN
- **STATE:** TX
- **ZIP:** 78701
- **BUSINESS PHONE:** 3106978655

**MAIL ADDRESS:**
- **STREET 1:** 1005 CONGRESS AVENUE
- **STREET 2:** SUITE 925
- **CITY:** AUSTIN
- **STATE:** TX
- **ZIP:** 78701
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Interactive Strength, Inc.
- **CENTRAL INDEX KEY:** 0001785056
- **STANDARD INDUSTRIAL CLASSIFICATION:** ELECTRONIC & OTHER ELECTRICAL EQUIPMENT (NO COMPUTER EQUIP) [3600]
- **IRS NUMBER:** 821432916
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** FWP

**BUSINESS ADDRESS:**
- **STREET 1:** 1005 CONGRESS AVENUE
- **STREET 2:** SUITE 925
- **CITY:** AUSTIN
- **STATE:** TX
- **ZIP:** 78701
- **BUSINESS PHONE:** 3106978655

**MAIL ADDRESS:**
- **STREET 1:** 1005 CONGRESS AVENUE
- **STREET 2:** SUITE 925
- **CITY:** AUSTIN
- **STATE:** TX
- **ZIP:** 78701

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Filed Pursuant to Rule 433 Issuer Free Writing Prospectus Dated February 6, 2023 Relating to Preliminary Prospectus Dated February 6, 2023 (File No. 333-269246) Company Presentation February 2023

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FREE WRITING PROSPECTUS This free writing prospectus relates only to the initial public offering of common stock of Interactive Strength Inc. d/b/a Forme ("Forme," "we," "us," or the "Company") and should be read together with the preliminary prospectus, dated February 6, 2023 (the "Preliminary Prospectus"), included in the Registration Statement on Form S-1 (as amended) (File No. 333-269246) of Interactive Strength Inc., relating to its initial public offering of common stock. The Company has filed a registration statement (including a preliminary prospectus) on Form S-1 (File No. 333- 269246) with the Securities and Exchange Commission (the "SEC") for the offering to which this communication relates. The registration statement has not yet become effective. Before you invest, you should read the preliminary prospectus in that registration statement and other documents we have filed with the SEC for more complete information about us and this offering. You may get these documents for free by visiting the SEC website at http://www.sec.gov. Alternatively, the Company, any underwriter or any dealer participating in the offering will arrange to send you the prospectus if you request it from Aegis Capital Corporation, 1345 Avenue of the Americas, 27th Floor, New York, NY 10019, by e-mail at "mailto:syndicate@aegiscap.com" syndicate@aegiscap.com, or by telephone at (212) 813-1010. This presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. 2

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FORWARD LOOKING STATEMENTS This presentation may not be reproduced or disclosed in whole or in part. This presentation includes statistical and other industry and market data that we obtained from industry publications and research, surveys, studies and other similar third-party sources, as well as our estimates based on such data. All of the market data and estimates used in this presentation involve a number of assumptions and limitations, and you are cautioned not to give undue weight to such data and estimates. We believe that such information, including the information from these third-party sources, is reliable; however, we have not independently verified such third-party data. Further, our business and the industry in which we operate is subject to a high degree of risk and uncertainty, which could cause results to differ materially from those expressed in the estimates made by the third-party sources and by us. This presentation contains forward-looking statements that involve substantial risks and uncertainties. Statements contained in this presentation that are not statements of historical facts may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by the words "may," "might," "will," "can," "could," "would," "should," "expect," "intend," "plan," "objective," "target," "anticipate," "believe," "estimate," "predict," "project," "potential," "continue," and "ongoing," or the negative of these terms, or other comparable terminology intended to identify statements about the future. These statements involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from the information expressed or implied by these forward-looking statements. For a more detailed discussion of the risks and uncertainties which may impact the Company, please review the risks detailed in the Company's preliminary prospectus dated February 6, 2023, filed with the SEC as part of the Company's registration statement on Form S-1 (File No. 333-269246). Forward-looking statements include statements about industry trends, growth in the premium fitness market and the market for digital fitness platforms, acceptance and adoption of our offerings, anticipated benefits of our offerings, demand for our platform, our intent to scale supply chain, optimize marketing mix, and improve unit economics, and our commercialization and expansion plans, including anticipated timing thereof, our business model, our future financial performance and expectations, our growth expectations, plans and strategies, our ability to scale and expand our business within the U.S. and abroad, our competitive landscape, and the effect of market conditions and global economic factors (including the potential adverse effects of the ongoing global COVID-19 pandemic and the ongoing conflict between Russia and Ukraine) on our business and operations, among others. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance, or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Such forward-looking statements relate only to events as of the date of this presentation. Except to the extent required by federal securities laws, we undertake no obligation to update any forward-looking statements for any reason after the date of this presentation to conform these statements to actual results or to changes in our expectations. 3

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TRANSACTION OVERVIEW ISSUER: Interactive Strength Inc. d/b/a FORME OFFERING TYPE: Initial Public Offering PRICE RANGE: $6.00-$8.00 UNITS OFFERED: 2,000,000 GROSS PROCEEDS: $12,000,000\* LISTING/SYMBOL: NASDAQ: TRNR PRE-IPO SHARES: 12,000,000-12,300,000\*\* UNDERWRITERS: Aegis Capital Corp. (bookrunning manager) General corporate purposes, including working capital, sales and marketing USE OF PROCEEDS: activities, general and administrative \*Based on 2,000,000 shares at $6.00 per share \*\*Reflects automatic conversion of outstanding convertible securities in connection with offering, at an assumed price of $7.00 per share, the midpoint of price range 4

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WHO WE ARE A digital fitness service that combines award-winning smart home gyms with 1:1 personal training (from real humans) to deliver an immersive experience and better outcomes for both consumers and trainers. 5

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Leadership Team—Strong in Fitness and Finance CEO & Founder Trent Ward VP, Commercial Co-Founder & CEO Experience: 12 years Experience: 20 years Deepak Mulchandani officer Experience: 24 years Chief Technology Officer Experience: 31 years \*Joined with HipTrain acquihire transaction 7

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Our Products—Premium Smart Home Gyms Variable resistance of up to 100 lbs per arm Resistance arms and accessories cabinet can stow away Automated weight adjustment during classes & live 1:1 sessions or or $52/mo $125/mo (over 4 years) (over 4 years) \*Current as of February 6, 2023 8

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Smart Home Gyms—Quality Validated by Key Industry Gatekeepers Best New Best At-Home Best In Fitness Mirror Strength System Concierge Fitness 2023 2023 2023

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Our Products—$149/mo\* $399/mo\* Custom Training Live 1:1 Training Guided workouts rain live with your coach 4x for you by a real coach month + unlimited custom guided, workouts Can be completed anywhere, at any time Expert guidance, form Live 1:1 Training on Mobile App correction and motivation Includes On-Demand membership Nutrition, sleep, and recovery coaching available Chest + Back (Phase 2) Includes Custom Training Plans membership Includes On-Demand membership Live 1:1 Training on Hardware designed by trainer \*Current as of February 6, 2023

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High Quality Personal Trainers—50 in-house and growing Matt Berenc VP, Live 1:1 Coach Development Experience: 20 years, Bill S. Chris C. Gary B. Chris C. Rachel D. Bruno P. Former Head of Equinox Fitness Training Institute Freddy S. Mark C. Dana G Keith L. Aaron D. Chantal K. Logan F. Michael R. Marisol S. Nicole K. Trevor T. Renate D. Camille F. Joe S. Davon M. Jesse R. Annie U. Allison W. Jennifer J. Adam A. Trainers prefer FORME for: Hector F. Bryce T. Quality of Life (downtime at home, not on gym Megan R Brette P. Jacquelyn H. Marvin N. Josh C. Jacquelyn H. Cody C. floor or traveling to clients) Efficient use of time, with combination of Live and Asynchronous coaching Better Compensation Customer acquisition managed by FORME Shannon B. Stephen C. Stephen R. Tanya V. Tj F. Mallory H Danielle D. Lauren C. Continuing Education Luke A. Bader S. Benefits 11

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High Quality Trainers—Better Value and Availability through Virtual Digital Distribution Labor Market Arbitrage Labor Capacity Utilization Distribution costs are lower Labor costs are lower in Virtual training increases available via digital than via gym less aï¬„uent markets sessions during peak periods Utilized time EST 6-7AM 7-8AM 8-9 AM -32% 9-10 AM 10-11AM 11-12PM 12-1PM 1-2PM 2-3PM 3-4PM 4-5PM 5-6PM 6-7PM 7-8PM 8-9PM 9-10PM 10-11PM In-person Virtual Source: International Sports Sciences Association, "What Is the Gym Commission Structure for Personal Trainers", FORME commission on personal training (Left), Bureau of Labor Statistics—mean hourly wages for personal trainers across various geographies (Middle), Internal company research informed by internal interviews with personal trainers (Right) 12

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Business Model—Attractive Recurring Revenue combined with Hardware Connected SMART HOME Hardware GYMS PERSONAL Services TRAINING FORME Average Annual (1) Revenue Per Device $588 $960-$1,440 $1,560-$2,040 (blended) (monthly) ($49) + ($80-$120) ($130-$170) Annual Contribution $420 $360-$480 $780-$900 Margin Per Device ($35) ($30-$40) ($65-$75) (monthly) Services attach rate assumed to be 20%-30% Notes: (1) Average of $450 (range of $149-$799), assumes digital attach rate of 20-30% of installed base and active Membership in blended calculation 13

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Development Complete—Focused on Commercialization to Drive Eï¬ƒciency 2017 PRODUCT DEVELOPMENT 2022 2023+ COMMERCIALIZATION Development required many hands (>150 FTE) Commercialization is efficient (<40 FTE) Use of proceeds: Connected Hardware (Studio & Studio Lift) General corporate purposes, including sales and marketing activities, general and administrative, and working capital, e.g. Customer acquisition and Hardware cost downs Live 1:1 Through Hardware Custom Training Mid-term goals: Optimized acquisition engine with attractive intro month CAC Live 1:1 Through Mobile High conversion rate from intro month to training Positive hardware gross margin Key: Product development time 14

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Growth Opportunity—Strength is Bigger than Cardio and Just Beginning Strength has more participation than Cardio Strength is 5 years behind and on similar trajectory as Cardio Est. Installed Base (K) 4 17 100 168 362 712 1,670 2,767 3,000 4 31 108 150 225 2023-2026 opportunity for further growth in 0 3 28 80 170 Connected Strength Note: Cardio equipment includes biking (outside and stationary), treadmills, ellipticals, and other cardiovascular equipment Source: Bureau of Labor Statistics (left), Peloton 10Q, Tonal and MIRROR installed base based offer of internal estimates leveraging publicly available press releases. The internal analysis information herein speaks solely as of December 1, 2022 and is based on currently available information, various assumptions, analyses and internal estimates and are subject to change, including in the near-, short- and long-term, based on future events and other factors, some of which are outside the control of the Company. 15

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Disciplined Growth—Focus on Return on Capital Revenue per Member Hardware Training membership membership $$$$ Return on Capital Cost of Acquisition Hardware Mobile acquisition cost acquisition cost $$$$16

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Personal Training Generates Significant Incremental Recurring Revenue Average Annual Recurring Revenue per Device (1) Note: 1. Estimate—FORME average recurring revenue assumes 30% penetration of training within member base, average of $450 monthly revenue for training services (training 1-2x per week) Source: Company websites (Tonal monthly subscription—$59.95, Peloton monthly subscription—$44, MIRROR monthly subscription—$39) 17

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Go-to-Market Strategy Focused on Efficient Customer Acquisition Mobile CAC < Hardware CAC Tactical acquisition strategies to mitigate Hardware CAC Upsell to hardware from mobile Public Company Visibility Mobile Hardware Hotels and Commercial Price $99 intro month\* $2,495 / $5,995\* Digital Physical Corporate wellness Fulfillment (days) (weeks to months) Commitment Low High Partnerships Gift/Referral Yes No \*Hardware pricing current as of February 6, 2023. Mobile pricing: Estimated intro price only. We believe there is an opportunity to grow our Member base outside of hardware by offering the Forme mobile app as a standalone product 18

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Investment Highlights Business Stage and Model Market and Product provides Shareholder Profile officers high potential returns growth and barriers to entry for Long-Term Success Commercialization Opportunity Attractive Market and Consumer Strong Investor Support Development complete Connected Strength category is Invested $100M+ in developing underpenetrated and larger than Cardio technology platform Incremental capital leverages significant market historical investment Customer profile is affluent (>$200k HHI), Continued support from base of 400+ and fitness spending is a relative staple investors in household budget Attractive Business Model differentiated Product Long-term Shareholders High value recurring revenues Best smart home gym awards in 2023 18-month lockup for Company embedded in Hardware drives higher from major publications employees and certain existing investors return on capital Strength product and technology After 6 months, early release upon 30 Defensive growth profile platform has high barrier to entry due to day VWAP reaching significant upfront capital investment —‹ 150% of IPO price (<sup>1</sup>⁄<sub>3</sub> released) Marketplace opportunity to consolidate required 200% of IPO price (<sup>1</sup>⁄<sub>3</sub> released) virtual training market due to quality 250% of IPO price (<sup>1</sup>⁄<sub>3</sub> released) Unique trainer talent pool

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FOR ME Thank youwww.formelife.com \| @thisisformelife