# EDGAR Filing Document

**Accession Number:** 0001668010
**File Stem:** 0001493152-25-024985
**Filing Date:** 2025-11
**Character Count:** 32014
**Document Hash:** dea2054d552c46477a7a7acca14c566e
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001493152-25-024985.hdr.sgml**: 20251125

**ACCESSION NUMBER**: 0001493152-25-024985

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 13

**CONFORMED PERIOD OF REPORT**: 20251119

**ITEM INFORMATION**: Entry into a Material Definitive Agreement

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20251125

**DATE AS OF CHANGE**: 20251125

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Digital Brands Group, Inc.
- **CENTRAL INDEX KEY:** 0001668010
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-APPAREL & ACCESSORY STORES [5600]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 461942864
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-40400
- **FILM NUMBER:** 251521441

**BUSINESS ADDRESS:**
- **STREET 1:** 4700 S. BOYLE AVE
- **CITY:** VERNON
- **STATE:** CA
- **ZIP:** 90058
- **BUSINESS PHONE:** (720)937-9286

**MAIL ADDRESS:**
- **STREET 1:** 4700 S. BOYLE AVE
- **CITY:** VERNON
- **STATE:** CA
- **ZIP:** 90058

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Denim LA, Inc.
- **DATE OF NAME CHANGE:** 20160225

?xml version='1.0' encoding='ASCII'?

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**WASHINGTON, D.C. 20549**

**FORM 8-K**

**CURRENT REPORT**

**Pursuant to Section 13 or 15(d) of**

**the Securities Exchange Act of 1934**

**Date of report (Date of earliest event reported): November 19, 2025**

**<u>DIGITAL BRANDS GROUP, INC.</u>**

(Exact name of registrant as specified in its charter)

---

| | | |
|:---|:---|:---|
| **Delaware** | **001-40400** | **46-1942864** |
| (State or other jurisdiction<br> of incorporation) | (Commission<br> File Number) | (I.R.S. Employer<br> Identification Number) |

---

**<u>1400 Lavaca Street, Austin, TX 78701</u>**

(Address of principal executive offices) (Zip Code)

**<u>(209) 651-0172</u>**

(Registrant's telephone number, including area code)

**<u>N/A</u>**

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligations of the registrant under any of the following provisions.

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

---

| | |
|:---|:---|
| Title of each class | Name of each exchange on which registered |
| Common Stock, par value $0.0001 per share DBGI | The Nasdaq Stock Market LLC |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

**Item 1.01. Entry into a Material Definitive Agreement.**

On November 19, 2025, Digital Brands Group, Inc. (the "Company" or "DBGI"), entered into that certain Exclusive Private Label Manufacturing Agreement (the "Agreement") with The Grove Collective, LLC, a Mississippi limited liability company ("Client"). Client is acting as the name, image, and likeness ("NIL") marketing agent for student-athletes attending the University of Mississippi (the "University"). Pursuant to the terms of the Agreement, Client has engaged the Company to manufacture private label knit apparel products for the University as set forth in the Agreement, but excluding any and all jerseys, polo shirts, collared shirts, quarter zips, and t-shirts or sweatshirts featuring the NIL, or trademark owned by a student-athlete or any game-related or team-related content (collectively, the "Exclusive Apparel Products"). Such Exclusive Apparel Products, manufactured exclusively by the Company, are to be sold directly by Client through its website (www.thegrovecollective.com) or any future brick and mortar locations in Mississippi.

The Company has general discretion to develop designs, technical specifications, and prototypes for the Exclusive Apparel Products and has agreed to use its best efforts to (i) invest approximately $500,000 per year, for 3 years, to the specific student-athlete funds as directed by Client, and (ii) spend, at the Company's direction, $500,000 per year on digital ad spend, influencer marketing, and related expenses.

The Agreement is for a term of 3-years (the "Term"), with the option to renew for successive one-year terms, and during the Term, Client has agreed to only engage the Company to produce the Exclusive Apparel Products. In exchange, the Company agreed to issue Client $3,000,000 worth of the Company's common stock, par value $0.001 per share (the "Common Stock"), representing the consideration payable by the Company to Client for the 3-year Term of the Agreement (all shares issued to client pursuant to the Agreement, the "Shares"). In the event the Term is extended, the Company shall issue Client an additional $1,000,000 of Common Stock for each such one-year extension. The number of Shares issued shall is based on the volume-weighted average price ("VWAP") of the Common Stock for the 5-day period ending one day prior to the date of issuance. The Agreement also provides that, for the first 15-months of the Term, if the trading price of the Common Stock declines, the Company will either issue additional Shares, or pay cash, to Client to make up such difference.

The Company agreed to file a registration statement with the U.S. Securities and Exchange Commission covering the resale of Shares by January 2, 2026. Pursuant to the Agreement, Client assigned all of its voting interests with respect to all Shares via proxy to John Hilburn Davis IV, the Company's President and Chief Executive Officer.

The Agreement contains certain covenants, representations, warranties, and conditions customary for an agreement of this type. The foregoing description of the Agreement does not purport to be complete and is qualified in its entirety by reference to the full text of the form of Agreement, a copy of which is filed herewith as Exhibit 10.1 and is incorporated herein by reference.

**Item 9.01. Financial Statements and Exhibits.**

(d) Exhibits.

---

| | |
|:---|:---|
| **Exhibit**<br> **No.** | **Description** |
| 10.1 | [Exclusive Private Label Manufacturing Agreement, dated November 19, 2025, by and between Digital Brands Group, Inc. and The Grove Collective, LLC](ex10-1.htm) |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |

---

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **DIGITAL BRANDS GROUP, INC.** | **DIGITAL BRANDS GROUP, INC.** |
| Dated: November 25, 2025 | By: | */s/ John Hilburn Davis IV* |
|  | Name: | John Hilburn Davis IV |
|  | Title: | President and Chief Executive Officer |

---

## Exhibit 10.1

**Exhibit 10.1**

**EXCLUSIVE PRIVATE LABEL MANUFACTURING AGREEMENT**

This Exclusive Private Label Manufacturing Agreement ("<u>Agreement</u>") is entered into as of November 19, 2025 (the "<u>Effective Date</u>") by and between Digital Brands Group, Inc., a Delaware corporation ("<u>Manufacturer</u>" or "<u>DBGI</u>"), and The Grove Collective, LLC, a Mississippi limited liability company("<u>Client</u>"). Manufacturer and Client may be referred to individually as a "<u>Party</u>" and collectively as the "<u>Parties</u>."

**RECITALS**

WHEREAS, DBGI is a publicly traded company that provides high-quality apparel manufacturing and personalized styled looks based on consumer preferences through its US-based manufacturing facilities located in Los Angeles, California;

WHEREAS, Client is acting as the NIL marketing agent for student-athletes attending the University of Mississippi ("the University") and has the requisite authority to enter into private label manufacturing agreements with companies such as DBGI to produce apparel products bearing Client's logos and trademarks and using student-athlete NIL for distribution as a Local Licensee of the University;

WHEREAS, DBGI is licensed to commercialize the University's logos and trademarks;

WHEREAS, Client has the authority to receive, hold and transfer shares of DBGI stock subject to applicable securities laws and regulations; and

WHEREAS, Client wishes to engage DBGI and DBGI wishes to be engaged by Client to manufacture private label knit apparel products of the same type and design of the apparel products provided as samples from DBGI to University, but excluding any and all jerseys; polo shirts; collared shirts; quarter zips; and t-shirts or sweatshirts featuring the name, image, likeness, or trademark owned by a student-athlete or any game-related or team-related content (the "Exclusive Apparel Products") to be sold directly by Client through its website (thegrovecollective.com) or any future brick and mortar locations in University, Mississippi, Exclusive Apparel Products in exchange for the negotiated considerations pursuant to the terms and conditions set forth in this Agreement.

NOW, THEREFORE, in consideration of the premises and mutual promises, covenants and agreements hereinafter set forth, the Parties hereto agree as follows:

&nbsp;&nbsp;&nbsp;&nbsp;**1.** **SERVICES.** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. DBGI
 covenants and agrees to manufacture the Exclusive Apparel Products at DBGI's factory
 or factories utilizing materials, machinery, equipment, and computer systems of DBGI that
 meet or exceed industry standards. DBGI agrees that the manufacture of the Exclusive Apparel
 Products hereunder shall be carried out in a good and workmanlike manner and in compliance
 with the specifications and instructions of Client provided to DBGI in writing from time-to-time,
 if any, or as specified herein. DBGI shall at all times comply with any applicable fair trade
 practices or regulations. DBGI agrees that it shall be a material breach of this Agreement
 for DBGI to engage in any conduct that violates any such practices or regulations, that is
 detrimental to the Client's goodwill, name, or reputation, or that is offensive to
 a significant portion of the population (e.g., child labor, etc.).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Design and Specifications.</u> DBGI is granted general discretion to develop designs, technical
 specifications, and prototypes for the Exclusive Apparel Products. Unless expressly stated
 in writing by Client to DBGI, products designed and manufactured by DBGI will be deemed accepted
 and approved for distribution.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>Retail/Distribution Channel for Products Bearing University Marks.</u> Client's sale of DBGI's products
 in the Exclusive Apparel Products bearing Marks of the University shall be limited to the
 Local Licensee retail/distribution channel as approved by the University and/or Collegiate
 Licensing Company ("CLC"). For avoidance of doubt, Client shall obtain a retail
 license from the University/CLC in which the University designates Client as a Local Licensee
 as a prerequisite to Client selling DBGI's products in the Exclusive Apparel Products
 bearing the Marks of the University.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. DBGI
 will continue to invest into marketing, technology and product development. DBGI will also
 invest $500,000 per year for three (3) years, to the to the specific student athlete funds
 ("NIL Fund") as directed by Client. DBGI shall also spend $500,000 per year on
 digital ad spend, influencer marketing and related expenses as directed by DBGI.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. Notwithstanding
 any terms and provisions hereof, with respect to the University's logos and trademarks,
 nothing herein shall excuse either Party from its obligations pursuant to any licensing and/or
 manufacturing agreements by and between either Party, CLC, and/or the University, and, in
 the event of any conflict between this Agreement and any licensing or manufacturing agreement(s)
 made between or through either Party, CLC, and/or the University, the licensing and/or manufacturing
 agreement(s) shall control.

&nbsp;&nbsp;&nbsp;&nbsp;**2.** **TERM.** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. The
 Term of the Agreement shall be three (3) years (the " <u>Term</u> "), with the
 option to renew for successive one-year terms, unless earlier terminated as set forth herein.
 Any such renewal shall be in writing as an addendum to this Agreement and shall include an
 additional $1,000,000 in Shares (as defined below) per renewal year.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Termination For Cause.</u> Either Party may terminate this Agreement by giving notice in writing to the
 other Party in the event the other Party is in material breach of this Agreement and shall
 have failed to cure such breach within ninety (90) days after receipt of written notice thereof
 from the first Party. Such termination shall be effective upon the giving of such notice
 or such later date as the notifying Party may specify in such notice. Additionally, the Parties
 acknowledge and agree that, in the event CLC and/or the University terminates either Party's
 license and/or rights to manufacture, commercialize, or otherwise use University trademarks,
 logos, or other indicia, the Parties cannot fulfill their obligations hereunder, and, therefore,
 Client shall be entitled to terminate this Agreement pursuant to the terms hereof.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>Termination Without Cause.</u> This Agreement may not be terminated without cause prior to expiration
 of the Term, except by mutual written agreement of the Parties.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. <u>Effect of Termination.</u> In the event this Agreement is terminated prior to the expiration of
 the Term, Client shall purchase from DBGI all finished goods, materials and inventory necessary
 to fulfill purchase order(s) up to the effective date of termination which purchase order(s)
 are not filled by DBGI. DBGI agrees that, in the event of termination, it shall (i) not place
 purchase orders for materials to be delivered later than the effective date of termination,
 (ii) terminate all open purchase orders for materials in excess of the quantity authorized
 by outstanding purchase order(s) for delivery up to the effective date of termination, (iii)
 pursue the return for refund or credit of materials received but not in production, and (iv)
 follow all reasonable instructions to minimize the cost of such termination, including minimizing
 excess inventory.

&nbsp;&nbsp;&nbsp;&nbsp;**3.** **EXCLUSIVE MANUFACTURER.** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. During
 the Term, Client shall exclusively engage DBGI to produce the Exclusive Apparel Products.
 Client shall not engage any third-party manufacturer of the Exclusive Apparel Products without
 DBGI's prior written consent.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. Territory.
 The exclusivity described in Section 3(a) shall apply globally unless otherwise agreed in
 writing.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. Consideration
 Acknowledgment. Client enters into this exclusive Agreement in exchange for the consideration,
 including but not limited to consideration set forth in Section 4. Client hereby acknowledges
 and agrees that such consideration is sufficient and adequate and that no other consideration
 shall become due or owed during the Term.

&nbsp;&nbsp;&nbsp;&nbsp;**4.** **CONSIDERATION.** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>DBGI Stock</u>. As partial consideration for Client's exclusive engagement and continued
 relationship, DBGI agrees to issue to Client $3,000,000 worth of common stock of Digital
 Brands Group, Inc. (" <u>Shares</u> ") all issued to Client, or Client's
 designees pursuant to section 4(b) representing the entire Stock consideration for the three
 year Term, , at no cost to Client.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Vesting and Delivery</u>. The Shares shall vest immediately upon issuance. The number of Shares issued
 shall be based on the volume-weighted average price for the five (5) day period ending one
 day prior to the date the Shares are issued. The issuance of Shares contemplated by this
 Agreement are subject to the approval of holders of DBGI's common stock. DBGI agrees
 to use its reasonable best efforts to file a registration statement (the "Registration
 Statement") with respect to the resale of the Shares with the Securities Exchange Commission
 ("SEC") within forty-five (45) days of the date of this Agreement, and to use
 its reasonable best efforts to cause the Registration Statement to be declare effective as
 soon as practicable following the completion of the SEC's review (or receipt of notice
 from the SEC that it has no comments); <u>provided however, that the parties acknowledge that the SEC has been impacted by the shut down</u> of the U.S. Federal Government and is
 not currently reviewing registration statements or declaring them effective. DBGI shall be
 responsible for any trading fees related to the registration of the Shares.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>Proxy</u> **.** The Shares issued shall include a Proxy Agreement assigning the voting rights of such
 Shares to Hil Davis

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. <u>Make-Whole Guarantee</u>. The Shares shall include a guaranteed make-whole provision for the first fifteen
 (15) months to guarantee the total dollar value to Client. If the share price declines, DBGI
 shall issue either additional Shares, or cash to make up the difference. Such cash, as the
 case may be, or additional Shares shall be registered and made available for sale, subject
 to the approval of the SEC, and shall be delivered to the Client within ninety (90) days
 following the first year anniversary of the Effective Date and, if applicable, the 15 month
 anniversary from the Effective Date, provided that Client continues to maintain its exclusive
 engagement with DBGI.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. <u>Further Assurance</u>. All equity issued and registered under this Agreement shall be subject to
 applicable federal and state securities laws as well as Security and Exchange Commission
 (SEC) regulations. Each Party shall do and perform, or cause to be done and performed, all
 such further acts and things, and shall execute and deliver all such other agreements to
 effectuate the transfer of securities contemplated by this Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;f. <u>No Ownership Conveyed</u>. The Consideration shall not be construed or interpreted to convey
 anything other than contract consideration hereunder and shall not convey any ownership or
 other interest of Client to DBGI.

&nbsp;&nbsp;&nbsp;&nbsp;**5.** **INTELLECTUAL PROPERTY.** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>Client IP</u>. All trademarks, trade names, logos, and designs provided by Client and shall remain
 the sole property of Client, provided, however, that all designs bearing University trademarks,
 logos, or other indicia shall comply with each Party's license and/or manufacturing
 agreements with CLC and/or the University, and, pursuant thereto, the University shall be
 and remain the sole and exclusive owner of all University trademarks, logos, and other indicia
 and all designs bearing the same.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Manufacturer IP</u>. Any proprietary manufacturing processes or methods used by Manufacturer shall remain
 its sole property.

&nbsp;&nbsp;&nbsp;&nbsp;**6.** **REPRESENTATIONS AND WARRANTIES.** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Each
 Party represents, warrants, and covenants that:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;i. It
 is duly incorporated, validly existing and in good standing under the laws of its jurisdiction
 of incorporation with full corporate power and authority under its articles of incorporation
 and bylaws to own and lease its properties and to conduct its business as the same exists.
 It is duly qualified to do business as a foreign corporation in all states or jurisdictions
 in which the nature of its business requires such qualification, except where the failure
 to be so qualified would not have an adverse effect on such Party.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;ii. It
 has full corporate power and authority under its articles of incorporation or articles of
 organization and bylaws or operating agreement, and its directors, managers and members have
 taken all necessary action to authorize it to execute and deliver this Agreement and any
 exhibits and schedules hereto, to consummate the transactions contemplated herein and to
 take all actions required to be taken by it pursuant to the provisions hereof, and each of
 this Agreement and any exhibits hereto constitutes the valid and binding obligations of the
 respective Parties, enforceable in accordance with its terms, except as enforceability may
 be limited by general equitable principles, bankruptcy, insolvency, reorganization, moratorium
 or other laws affecting creditors' rights generally.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;iii. Neither
 the execution and delivery of this Agreement nor the consummation of the transactions contemplated
 herein or therein, does or will violate, conflict with, result in breach of or require notice
 or consent under any law, the articles of incorporation or bylaws of the Party or any provision
 of any agreement or instrument to which such Party is a party.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. **CONFIDENTIALITY.** Neither DBGI nor its affiliates will, directly or indirectly, disclose or provide to any
 other person any non-public information of a confidential nature concerning the business
 or operations of Client or the University, including without limitation, any trade secrets
 or other proprietary information of Client or the University, known or which becomes known
 to DBGI or its affiliates as a result of the transactions contemplated hereby or DBGI operation
 of the Factory, except as is required in governmental filings or judicial, administrative
 or arbitration proceedings. In the event that DBGI or any of its affiliates becomes legally
 required to disclose any such information in any governmental filings or judicial, administrative
 or arbitration proceedings, DBGI shall, and shall cause any affiliate to, provide Client
 with prompt notice of such requirements so that Client may seek a protective order or other
 appropriate remedy. In the event that such protective order or other remedy is not obtained,
 DBGI shall, and shall cause any affiliate to, furnish only that portion of the information
 that DBGI or it's affiliate, as the case may be, is advised by its counsel as legally
 required, and such disclosure shall not result in any liability hereunder unless such disclosure
 was caused by or resulted from a previous disclosure by DBGI or any of its affiliates that
 was not permitted by this Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;7. **LIMITATION OF LIABILITY.** Neither Party shall be liable to the other for indirect, incidental, or
 consequential damages arising from this Agreement, except for claims involving gross negligence,
 willful misconduct, or intellectual property infringement.

&nbsp;&nbsp;&nbsp;&nbsp;8. **GOVERNING LAW.** This Agreement shall be governed by and construed in accordance with the laws of
 the State of Delaware, without regard to its conflict of law rules.

&nbsp;&nbsp;&nbsp;&nbsp;**9.** **MISCELLANEOUS.** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>Expenses.</u> Each Party shall pay its own expenses, including the fees and disbursements to and of its
 counsel in connection with the negotiation, preparation and execution of this Agreement and
 the consummation of the transactions contemplated herein, except as otherwise provided herein.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Entire Agreement.</u> This Agreement, including all Schedules and Exhibits hereto, and any related
 Stock Transfer Agreements to effect the transfer of the Consideration, constitutes the entire
 Agreement of the Parties and supersedes all previous proposals, oral or written, and all
 negotiations, conversation or discussions heretofore and between the Parties with respect
 to the subject matter hereof, and may not be modified, amended or terminated except by a
 written instrument specifically referring to this Agreement signed by all the Parties hereto.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>Waivers and Consents.</u> All waivers and consents given hereunder shall be in writing. No waiver
 by any Party hereto of any breach or anticipated breach of any provision hereof by any other
 Party shall be deemed a waiver of any other contemporaneous, preceding or succeeding breach
 or anticipated breach, whether or not similar.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. <u>Notices.</u> All notices, requests, demands, claims, and other communications hereunder will be in writing.
 Any notice, request, demand, claim, or other communication hereunder shall be deemed duly
 given if (and then two business days after) it is sent by registered or certified mail, return
 receipt requested, postage prepaid, and addressed to the intended recipient as set forth
 below:

---

| | | | |
|:---|:---|:---|:---|
| i. | Notice to Manufacturer: | Name: | Digital Brands Group, Inc. |
|  |  | Attn: | Hil Davis |
|  |  | Address: | 4700 S. Boyle Ave. |
|  |  |  | Vernon, CA 90058 |
|  |  | E-Mail | hil@dstld.la |
| ii. | Notice to Client: | Name: | The Grove Collective, LLC |
|  |  |  | Attn: Walker Jones |
|  |  |  | 405 Galleria Dr. Suite A |
|  |  |  | Oxford, MS 38655 |
|  |  | E-Mail: | walker@thegrovecollective.com |

---

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. <u>Successors and Assigns.</u> This Agreement shall be binding upon and shall inure to the benefit of the
 Parties hereto and their respective successors, legal representatives and assigns. No third
 party shall have any rights hereunder. No assignment shall release the assigning Party unless
 otherwise agreed to by the Parties in writing.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;f. <u>Assignment of Obligations.</u> Neither Party may assign this Agreement without the prior written consent
 of the other Party; provided that either Client or DBGI may assign this Agreement to any
 person acquiring all or substantially all of assignor's assets, and provided further,
 the either DBGI or Client may enter into a collateral assignment and transfer all of its
 rights and remedies hereunder to any party providing secured financing to the assignor.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;g. <u>Severability.</u> If any term or provision of this Agreement or the application thereof to any Person or circumstance
 shall be deemed invalid, illegal or unenforceable to any extent or for any reason, such provision
 shall be severed from this Agreement and the remainder of this Agreement and the application
 thereof shall not be affected and shall be enforceable to the fullest extent permitted by
 law. A provision which is valid, legal and enforceable shall be substituted for the severed
 provision

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;h. <u>Construction.</u> The Parties have participated jointly in the negotiation and drafting of this Agreement.
 In the event an ambiguity or question of intent or interpretation arises, this Agreement
 shall be construed as if drafted jointly by the Parties and no presumption or burden of proof
 shall arise favoring or disfavoring any Party by virtue of the authorship of any of the provisions
 of this Agreement. Any reference to a paragraph, section, exhibit or schedule shall mean
 a paragraph, section, exhibit or schedule hereof, unless the context otherwise requires.
 Any reference to any federal, state, local, or foreign statute or law shall be deemed also
 to refer to all rules and regulations promulgated thereunder, unless the context requires
 otherwise.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;i. <u>Counterparts.</u> This Agreement may be executed in any number of counterparts, each of which shall be deemed
 to be an original and all of which together shall be deemed to be one and the same instrument.
 Electronic signatures shall be deemed original signatures for purpose of this Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;j. <u>Agency.</u> DBGI and Client are independent contractors. Nothing in this Agreement shall be construed
 to constitute either Party the agent of the other Party and neither Party shall represent
 to any third party that it has any right or authority to act as the agent for or otherwise
 to represent the other Party.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;k. <u>Amendments.</u> This Agreement may be amended by the Parties in writing and signed by both Parties.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;l. <u>University Licensees</u>. The Parties hereto agree that this Agreement is entered by and between DBGI
 and Client as licensees and/or approved manufacturers of the University and pursuant to their
 rights as such, that the University is not a party hereto, and that the University shall
 not be bound by any of the terms and provisions hereof.

*[Signatures Appear on Following Page]*

SIGNATURE PAGE TO EXCLUSIVE PRIVATE LABEL MANUFACTURING AGREEENT

IN WITNESS WHEREOF, the Parties have executed this Agreement as of the Effective Date.

---

| | |
|:---|:---|
| **DIGITAL BRANDS GROUP, INC.** | **DIGITAL BRANDS GROUP, INC.** |
| By: |  |
| Name: | John (Hil) Davis |
| Title: | President |

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|:---|:---|
| **THE GROVE COLLECTIVE, LLC** | **THE GROVE COLLECTIVE, LLC** |
| By: |  |
| Name: | Walker Jones |
| Title: | Executive Director |

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