# EDGAR Filing Document

**Accession Number:** 0001568540
**File Stem:** 0001568540-23-000001
**Filing Date:** 2023-1
**Character Count:** 13793
**Document Hash:** d0c3eb1b8c4be9cc72debdd7a95e5747
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001568540-23-000001.hdr.sgml**: 20230120

**ACCESSION NUMBER**: 0001568540-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230120

**DATE AS OF CHANGE**: 20230120

**EFFECTIVENESS DATE**: 20230120

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Sather Financial Group Inc
- **CENTRAL INDEX KEY:** 0001568540
- **IRS NUMBER:** 742886520
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-15343
- **FILM NUMBER:** 23540330

**BUSINESS ADDRESS:**
- **STREET 1:** 120 E. CONSTITUTION ST
- **CITY:** VICTORIA
- **STATE:** TX
- **ZIP:** 77901
- **BUSINESS PHONE:** 361-570-1800

**MAIL ADDRESS:**
- **STREET 1:** 120 E. CONSTITUTION ST
- **CITY:** VICTORIA
- **STATE:** TX
- **ZIP:** 77901

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Sather Financial Group Inc<br>**Address:** 120 E. Constitution St<br>Victoria, TX 77901

**Form 13F File Number:** 028-15343

**CRD Number (if applicable):** 000109344

**SEC File Number (if applicable):** 801-57925

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** David Scott Sather<br>**Title:** CEO and CCO<br>**Phone:** 361-570-1800

**Signature, Place, and Date of Signing:**

/s/ David Scott Sather  Victoria, TX  01-20-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 105

**Form 13F Information Table Value Total:** $1216188828

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 233964 | 1951 | SH |  | SOLE |  | 0 | 0 | 1951 |
| ABBOTT LABS | COM | 002824100 |  | 229132 | 2087 | SH |  | SOLE |  | 0 | 0 | 2087 |
| ABBVIE INC | COM | 00287Y109 |  | 9501052 | 58790 | SH |  | SOLE |  | 0 | 0 | 58790 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 30840834 | 115578 | SH |  | SOLE |  | 0 | 0 | 115578 |
| ACTIVISION BLIZZARD INC | COM | 00507V109 |  | 1543095 | 20158 | SH |  | SOLE |  | 0 | 0 | 20158 |
| ADOBE SYSTEMS INCORPORATED | COM | 00724F101 |  | 32867876 | 97667 | SH |  | SOLE |  | 0 | 0 | 97667 |
| AEROJET ROCKETDYNE HLDGS INC | COM | 007800105 |  | 28647961 | 512211 | SH |  | SOLE |  | 0 | 0 | 512211 |
| ALCON AG | ORD SHS | H01301128 |  | 213876 | 3120 | SH |  | SOLE |  | 0 | 0 | 3120 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 1832537 | 20770 | SH |  | SOLE |  | 0 | 0 | 20770 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 65829408 | 741907 | SH |  | SOLE |  | 0 | 0 | 741907 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 7112476 | 155600 | SH |  | SOLE |  | 0 | 0 | 155600 |
| AMAZON COM INC | COM | 023135106 |  | 4574304 | 54456 | SH |  | SOLE |  | 0 | 0 | 54456 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 704029 | 4765 | SH |  | SOLE |  | 0 | 0 | 4765 |
| AMGEN INC | COM | 031162100 |  | 1065530 | 4057 | SH |  | SOLE |  | 0 | 0 | 4057 |
| ANHEUSER BUSCH INBEV SA/NV | SPONSORED ADR | 03524A108 |  | 1182788 | 19700 | SH |  | SOLE |  | 0 | 0 | 19700 |
| APPLE INC | COM | 037833100 |  | 5790387 | 44565 | SH |  | SOLE |  | 0 | 0 | 44565 |
| ARISTA NETWORKS INC | COM | 040413106 |  | 41150999 | 339110 | SH |  | SOLE |  | 0 | 0 | 339110 |
| AT INC | COM | 00206R102 |  | 209800 | 11396 | SH |  | SOLE |  | 0 | 0 | 11396 |
| AUTOZONE INC | COM | 053332102 |  | 19428566 | 7878 | SH |  | SOLE |  | 0 | 0 | 7878 |
| BAXTER INTL INC | COM | 071813109 |  | 491249 | 9638 | SH |  | SOLE |  | 0 | 0 | 9638 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 113204436 | 366476 | SH |  | SOLE |  | 0 | 0 | 366476 |
| BLACKROCK INC | COM | 09247X101 |  | 5301261 | 7481 | SH |  | SOLE |  | 0 | 0 | 7481 |
| BOOKING HOLDINGS INC | COM | 09857L108 |  | 203543 | 101 | SH |  | SOLE |  | 0 | 0 | 101 |
| BROADCOM INC | COM | 11135F101 |  | 395864 | 708 | SH |  | SOLE |  | 0 | 0 | 708 |
| BROOKFIELD ASSET MANAGMT LTD | CL A LMT VTG SHS | 113004105 |  | 9009777 | 314258 | SH |  | SOLE |  | 0 | 0 | 314258 |
| BROOKFIELD CORP | CL A LTD VT SH | 11271J107 |  | 39050574 | 1241277 | SH |  | SOLE |  | 0 | 0 | 1241277 |
| BROWN FORMAN CORP | CL A | 115637100 |  | 951744 | 14473 | SH |  | SOLE |  | 0 | 0 | 14473 |
| BROWN FORMAN CORP | CL B | 115637209 |  | 13014952 | 198157 | SH |  | SOLE |  | 0 | 0 | 198157 |
| CAPITAL ONE FINL CORP | COM | 14040H105 |  | 650720 | 7000 | SH |  | SOLE |  | 0 | 0 | 7000 |
| CARRIER GLOBAL CORPORATION | COM | 14448C104 |  | 1237500 | 30000 | SH |  | SOLE |  | 0 | 0 | 30000 |
| CELANESE CORP DEL | COM | 150870103 |  | 204480 | 2000 | SH |  | SOLE |  | 0 | 0 | 2000 |
| CHEVRON CORP NEW | COM | 166764100 |  | 414263 | 2308 | SH |  | SOLE |  | 0 | 0 | 2308 |
| CISCO SYS INC | COM | 17275R102 |  | 333289 | 6996 | SH |  | SOLE |  | 0 | 0 | 6996 |
| COCA COLA CO | COM | 191216100 |  | 26218897 | 412182 | SH |  | SOLE |  | 0 | 0 | 412182 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 265227 | 581 | SH |  | SOLE |  | 0 | 0 | 581 |
| CULLEN FROST BANKERS INC | COM | 229899109 |  | 1840113 | 13763 | SH |  | SOLE |  | 0 | 0 | 13763 |
| CVS HEALTH CORP | COM | 126650100 |  | 350301 | 3759 | SH |  | SOLE |  | 0 | 0 | 3759 |
| DIAGEO PLC | SPON ADR NEW | 25243Q205 |  | 3035823 | 17037 | SH |  | SOLE |  | 0 | 0 | 17037 |
| DISNEY WALT CO | COM | 254687106 |  | 6606095 | 76037 | SH |  | SOLE |  | 0 | 0 | 76037 |
| DOLLAR GEN CORP NEW | COM | 256677105 |  | 18230626 | 74033 | SH |  | SOLE |  | 0 | 0 | 74033 |
| DUPONT DE NEMOURS INC | COM | 26614N102 |  | 298403 | 4348 | SH |  | SOLE |  | 0 | 0 | 4348 |
| EATON VANCE FLTING RATE INC | COM | 278279104 |  | 3626175 | 326977 | SH |  | SOLE |  | 0 | 0 | 326977 |
| ELANCO ANIMAL HEALTH INC | COM | 28414H103 |  | 366600 | 30000 | SH |  | SOLE |  | 0 | 0 | 30000 |
| EMERSON ELEC CO | COM | 291011104 |  | 2084982 | 21705 | SH |  | SOLE |  | 0 | 0 | 21705 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 433965 | 3934 | SH |  | SOLE |  | 0 | 0 | 3934 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 1064821 | 3101 | SH |  | SOLE |  | 0 | 0 | 3101 |
| HOME DEPOT INC | COM | 437076102 |  | 12437619 | 39377 | SH |  | SOLE |  | 0 | 0 | 39377 |
| HONEYWELL INTL INC | COM | 438516106 |  | 472103 | 2203 | SH |  | SOLE |  | 0 | 0 | 2203 |
| INTERPUBLIC GROUP COS INC | COM | 460690100 |  | 211019 | 6335 | SH |  | SOLE |  | 0 | 0 | 6335 |
| INTUIT | COM | 461202103 |  | 35248542 | 90562 | SH |  | SOLE |  | 0 | 0 | 90562 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 3571506 | 14765 | SH |  | SOLE |  | 0 | 0 | 14765 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 631249 | 6670 | SH |  | SOLE |  | 0 | 0 | 6670 |
| ISHARES TR | S MC 400GR ETF | 464287606 |  | 775888 | 11360 | SH |  | SOLE |  | 0 | 0 | 11360 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 951552 | 9440 | SH |  | SOLE |  | 0 | 0 | 9440 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 23971935 | 135703 | SH |  | SOLE |  | 0 | 0 | 135703 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 14577206 | 108704 | SH |  | SOLE |  | 0 | 0 | 108704 |
| L3HARRIS TECHNOLOGIES INC | COM | 502431109 |  | 556337 | 2672 | SH |  | SOLE |  | 0 | 0 | 2672 |
| LAM RESEARCH CORP | COM | 512807108 |  | 224020 | 533 | SH |  | SOLE |  | 0 | 0 | 533 |
| LILLY ELI  CO | COM | 532457108 |  | 753996 | 2061 | SH |  | SOLE |  | 0 | 0 | 2061 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 37067133 | 76193 | SH |  | SOLE |  | 0 | 0 | 76193 |
| MAGNACHIP SEMICONDUCTOR CORP | COM | 55933J203 |  | 501229 | 53379 | SH |  | SOLE |  | 0 | 0 | 53379 |
| MARKEL CORP | COM | 570535104 |  | 32375999 | 24574 | SH |  | SOLE |  | 0 | 0 | 24574 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 33537515 | 96447 | SH |  | SOLE |  | 0 | 0 | 96447 |
| MCDONALDS CORP | COM | 580135101 |  | 11497201 | 43628 | SH |  | SOLE |  | 0 | 0 | 43628 |
| MERCK  CO INC | COM | 58933Y105 |  | 1074551 | 9685 | SH |  | SOLE |  | 0 | 0 | 9685 |
| MICROSOFT CORP | COM | 594918104 |  | 84474676 | 352242 | SH |  | SOLE |  | 0 | 0 | 352242 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 1526285 | 22900 | SH |  | SOLE |  | 0 | 0 | 22900 |
| MONSTER BEVERAGE CORP NEW | COM | 61174X109 |  | 36854984 | 362996 | SH |  | SOLE |  | 0 | 0 | 362996 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 1613564 | 19301 | SH |  | SOLE |  | 0 | 0 | 19301 |
| NIKE INC | CL B | 654106103 |  | 24499554 | 209380 | SH |  | SOLE |  | 0 | 0 | 209380 |
| NXP SEMICONDUCTORS N V | COM | N6596X109 |  | 29327681 | 185583 | SH |  | SOLE |  | 0 | 0 | 185583 |
| OTIS WORLDWIDE CORP | COM | 68902V107 |  | 873470 | 11154 | SH |  | SOLE |  | 0 | 0 | 11154 |
| PACCAR INC | COM | 693718108 |  | 1118361 | 11300 | SH |  | SOLE |  | 0 | 0 | 11300 |
| PAYPAL HLDGS INC | COM | 70450Y103 |  | 828573 | 11634 | SH |  | SOLE |  | 0 | 0 | 11634 |
| PEPSICO INC | COM | 713448108 |  | 14534639 | 80453 | SH |  | SOLE |  | 0 | 0 | 80453 |
| PFIZER INC | COM | 717081103 |  | 711980 | 13895 | SH |  | SOLE |  | 0 | 0 | 13895 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 10192353 | 100705 | SH |  | SOLE |  | 0 | 0 | 100705 |
| PILGRIMS PRIDE CORP | COM | 72147K108 |  | 237300 | 10000 | SH |  | SOLE |  | 0 | 0 | 10000 |
| PIONEER NAT RES CO | COM | 723787107 |  | 247346 | 1083 | SH |  | SOLE |  | 0 | 0 | 1083 |
| PRINCIPAL FINANCIAL GROUP IN | COM | 74251V102 |  | 231116 | 2754 | SH |  | SOLE |  | 0 | 0 | 2754 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 24477849 | 161506 | SH |  | SOLE |  | 0 | 0 | 161506 |
| PROSPERITY BANCSHARES INC | COM | 743606105 |  | 427213 | 5878 | SH |  | SOLE |  | 0 | 0 | 5878 |
| QUALCOMM INC | COM | 747525103 |  | 31089273 | 282784 | SH |  | SOLE |  | 0 | 0 | 282784 |
| ROSS STORES INC | COM | 778296103 |  | 45369326 | 390879 | SH |  | SOLE |  | 0 | 0 | 390879 |
| ROYAL BK CDA SUSTAINABL | COM | 780087102 |  | 625703 | 6655 | SH |  | SOLE |  | 0 | 0 | 6655 |
| S GLOBAL INC | COM | 78409V104 |  | 51694305 | 154339 | SH |  | SOLE |  | 0 | 0 | 154339 |
| SALESFORCE INC | COM | 79466L302 |  | 572126 | 4315 | SH |  | SOLE |  | 0 | 0 | 4315 |
| SELECT SECTOR SPDR TR | COMMUNICATION | 81369Y852 |  | 239950 | 5000 | SH |  | SOLE |  | 0 | 0 | 5000 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 511697 | 4112 | SH |  | SOLE |  | 0 | 0 | 4112 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 693728 | 1814 | SH |  | SOLE |  | 0 | 0 | 1814 |
| STARBUCKS CORP | COM | 855244109 |  | 1232163 | 12421 | SH |  | SOLE |  | 0 | 0 | 12421 |
| TARGET CORP | COM | 87612E106 |  | 225050 | 1510 | SH |  | SOLE |  | 0 | 0 | 1510 |
| TEXAS INSTRS INC | COM | 882508104 |  | 11729298 | 70992 | SH |  | SOLE |  | 0 | 0 | 70992 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 259926 | 472 | SH |  | SOLE |  | 0 | 0 | 472 |
| TJX COS INC NEW | COM | 872540109 |  | 4191816 | 52661 | SH |  | SOLE |  | 0 | 0 | 52661 |
| UNILEVER PLC | SPON ADR NEW | 904767704 |  | 227431 | 4517 | SH |  | SOLE |  | 0 | 0 | 4517 |
| UNION PAC CORP | COM | 907818108 |  | 44325197 | 214059 | SH |  | SOLE |  | 0 | 0 | 214059 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 |  | 473888 | 2726 | SH |  | SOLE |  | 0 | 0 | 2726 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 833973 | 1573 | SH |  | SOLE |  | 0 | 0 | 1573 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 725868 | 2066 | SH |  | SOLE |  | 0 | 0 | 2066 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 464723 | 11795 | SH |  | SOLE |  | 0 | 0 | 11795 |
| VISA INC | COM CL A | 92826C839 |  | 31432218 | 151291 | SH |  | SOLE |  | 0 | 0 | 151291 |
| WALMART INC | COM | 931142103 |  | 13191433 | 93035 | SH |  | SOLE |  | 0 | 0 | 93035 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 288816 | 1841 | SH |  | SOLE |  | 0 | 0 | 1841 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 31333082 | 758854 | SH |  | SOLE |  | 0 | 0 | 758854 |

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