# EDGAR Filing Document

**Accession Number:** 0001939237
**File Stem:** 0001939237-23-000002
**Filing Date:** 2023-2
**Character Count:** 8298
**Document Hash:** dcd89a7e69db713076bda1215f258848
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001939237-23-000002.hdr.sgml**: 20230208

**ACCESSION NUMBER**: 0001939237-23-000002

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230208

**DATE AS OF CHANGE**: 20230208

**EFFECTIVENESS DATE**: 20230208

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Highland Financial Advisors, LLC
- **CENTRAL INDEX KEY:** 0001939237
- **IRS NUMBER:** 223469533
- **STATE OF INCORPORATION:** NJ
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-22586
- **FILM NUMBER:** 23598006

**BUSINESS ADDRESS:**
- **STREET 1:** 1680 ROUTE 23
- **STREET 2:** SUITE 210
- **CITY:** WAYNE
- **STATE:** NJ
- **ZIP:** 07470
- **BUSINESS PHONE:** 973-557-2933

**MAIL ADDRESS:**
- **STREET 1:** 1680 ROUTE 23
- **STREET 2:** SUITE 210
- **CITY:** WAYNE
- **STATE:** NJ
- **ZIP:** 07470

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Highland Financial Advisors LLC<br>**Address:** 1680 ROUTE 23<br>SUITE 210<br>WAYNE, NJ 07470

**Form 13F File Number:** 028-22586

**CRD Number (if applicable):** 000125838

**SEC File Number (if applicable):** 801-64369

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Reed Fraasa<br>**Title:** Managing Member and CCO<br>**Phone:** 973-557-2933

**Signature, Place, and Date of Signing:**

Reed Fraasa  Wayne, NJ  02-08-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 45

**Form 13F Information Table Value Total:** $169843

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ARK ETF TR | INNOVATION ETF | 00214Q104 |  | 2880 | 92177 | SH |  | SOLE | 0 | 0 | 0 | 92177 |
| ARK ETF TR | AUTNMUS TECHNLGY | 00214Q203 |  | 243 | 5937 | SH |  | SOLE | 0 | 0 | 0 | 5937 |
| ARK ETF TR | GENOMIC REV ETF | 00214Q302 |  | 325 | 11504 | SH |  | SOLE | 0 | 0 | 0 | 11504 |
| ARK ETF TR | NEXT GNRTN INTER | 00214Q401 |  | 241 | 6248 | SH |  | SOLE | 0 | 0 | 0 | 6248 |
| ARK ETF TR | FINTECH INNOVA | 00214Q708 |  | 241 | 16919 | SH |  | SOLE | 0 | 0 | 0 | 16919 |
| AMAZON COM INC | COM | 023135106 |  | 422 | 5022 | SH |  | SOLE | 0 | 0 | 0 | 5022 |
| AMERICAN CENTY ETF TR | AVANTIS INFLATIN | 025072240 |  | 8821 | 153251 | SH |  | SOLE | 0 | 0 | 0 | 153251 |
| AMERICAN CENTY ETF TR | AVANTIS RESPON U | 025072281 |  | 2788 | 60950 | SH |  | SOLE | 0 | 0 | 0 | 60950 |
| AMERICAN CENTY ETF TR | AVANTIS RESPONSI | 025072299 |  | 809 | 17188 | SH |  | SOLE | 0 | 0 | 0 | 17188 |
| AMERICAN CENTY ETF TR | AVANTIS RESPONSI | 025072315 |  | 501 | 11738 | SH |  | SOLE | 0 | 0 | 0 | 11738 |
| AMERICAN CENTY ETF TR | AVANTIS CORE FI | 025072562 |  | 7809 | 190593 | SH |  | SOLE | 0 | 0 | 0 | 190593 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 |  | 7607 | 150781 | SH |  | SOLE | 0 | 0 | 0 | 150781 |
| AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 |  | 7508 | 141155 | SH |  | SOLE | 0 | 0 | 0 | 141155 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 |  | 6574 | 88231 | SH |  | SOLE | 0 | 0 | 0 | 88231 |
| AMERICAN CENTY ETF TR | US EQT ETF | 025072885 |  | 14002 | 205889 | SH |  | SOLE | 0 | 0 | 0 | 205889 |
| APPLE INC | COM | 037833100 |  | 866 | 6664 | SH |  | SOLE | 0 | 0 | 0 | 6664 |
| DIMENSIONAL ETF TRUST | US CORE EQT MKT | 25434V104 |  | 13866 | 513171 | SH |  | SOLE | 0 | 0 | 0 | 513171 |
| DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | 25434V302 |  | 731 | 33292 | SH |  | SOLE | 0 | 0 | 0 | 33292 |
| DIMENSIONAL ETF TRUST | US CORE EQUITY 2 | 25434V708 |  | 353 | 14551 | SH |  | SOLE | 0 | 0 | 0 | 14551 |
| GOLDMAN SACHS ETF TR | ACES ULTRA SHR | 381430230 |  | 3911 | 78913 | SH |  | SOLE | 0 | 0 | 0 | 78913 |
| GOLDMAN SACHS ETF TR | INNOVAT EQ ETF | 38149W820 |  | 4112 | 100769 | SH |  | SOLE | 0 | 0 | 0 | 100769 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 7691 | 222358 | SH |  | SOLE | 0 | 0 | 0 | 222358 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 1140 | 11756 | SH |  | SOLE | 0 | 0 | 0 | 11756 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 |  | 2947 | 27953 | SH |  | SOLE | 0 | 0 | 0 | 27953 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 6933 | 32360 | SH |  | SOLE | 0 | 0 | 0 | 32360 |
| ISHARES TR | GL CLEAN ENE ETF | 464288224 |  | 421 | 21225 | SH |  | SOLE | 0 | 0 | 0 | 21225 |
| ISHARES U S ETF TR | BLACKROCK SHORT | 46431W838 |  | 1387 | 27889 | SH |  | SOLE | 0 | 0 | 0 | 27889 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 1685 | 27329 | SH |  | SOLE | 0 | 0 | 0 | 27329 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 261 | 5583 | SH |  | SOLE | 0 | 0 | 0 | 5583 |
| ISHARES TR | SELF DRIVNG EV | 46435U366 |  | 376 | 11104 | SH |  | SOLE | 0 | 0 | 0 | 11104 |
| ISHARES TR | ESG SCRND S | 46436E569 |  | 334 | 11757 | SH |  | SOLE | 0 | 0 | 0 | 11757 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 783 | 5836 | SH |  | SOLE | 0 | 0 | 0 | 5836 |
| MICROSOFT CORP | COM | 594918104 |  | 393 | 1639 | SH |  | SOLE | 0 | 0 | 0 | 1639 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 253 | 1732 | SH |  | SOLE | 0 | 0 | 0 | 1732 |
| SPDR SER TR | S 600 SMCP VAL | 78464A300 |  | 426 | 5737 | SH |  | SOLE | 0 | 0 | 0 | 5737 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 15270 | 339475 | SH |  | SOLE | 0 | 0 | 0 | 339475 |
| TELADOC HEALTH INC | COM | 87918A105 |  | 334 | 14106 | SH |  | SOLE | 0 | 0 | 0 | 14106 |
| VANECK ETF TRUST | INTRMDT MUNI ETF | 92189H201 |  | 1309 | 28696 | SH |  | SOLE | 0 | 0 | 0 | 28696 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 23272 | 215068 | SH |  | SOLE | 0 | 0 | 0 | 215068 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000GRW | 92206C680 |  | 9461 | 171639 | SH |  | SOLE | 0 | 0 | 0 | 171639 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000IDX | 92206C730 |  | 280 | 1609 | SH |  | SOLE | 0 | 0 | 0 | 1609 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 1537 | 31066 | SH |  | SOLE | 0 | 0 | 0 | 31066 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 4138 | 50167 | SH |  | SOLE | 0 | 0 | 0 | 50167 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 476 | 3393 | SH |  | SOLE | 0 | 0 | 0 | 3393 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 4126 | 21582 | SH |  | SOLE | 0 | 0 | 0 | 21582 |

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