# EDGAR Filing Document

**Accession Number:** 0002006517
**File Stem:** 0001214659-25-014968
**Filing Date:** 2025-10
**Character Count:** 28122
**Document Hash:** c653307921b0b1007e3d2625a35f9c9f
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001214659-25-014968.hdr.sgml**: 20251015

**ACCESSION NUMBER**: 0001214659-25-014968

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251015

**DATE AS OF CHANGE**: 20251015

**EFFECTIVENESS DATE**: 20251015

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Southland Equity Partners LLC
- **CENTRAL INDEX KEY:** 0002006517

**ORGANIZATION NAME:**
- **EIN:** 272714283
- **STATE OF INCORPORATION:** VA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-23481
- **FILM NUMBER:** 251393824

**BUSINESS ADDRESS:**
- **STREET 1:** 1443 WESTHAMPTON VIEW LANE
- **CITY:** WILDWOOD
- **STATE:** MO
- **ZIP:** 63005
- **BUSINESS PHONE:** 770-998-5879

**MAIL ADDRESS:**
- **STREET 1:** 1443 WESTHAMPTON VIEW LANE
- **CITY:** WILDWOOD
- **STATE:** MO
- **ZIP:** 63005

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Southland Equity Partners LLC<br>**Address:** 1443 WESTHAMPTON VIEW LANE<br>WILDWOOD, MO 63005

**Form 13F File Number:** 028-23481

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** PETER KRUSSEL<br>**Title:** CCO<br>**Phone:** 770-998-5879

**Signature, Place, and Date of Signing:**

/s/ Peter Krussel  WILDWOOD, MO  10-10-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 243

**Form 13F Information Table Value Total:** $494082670

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 273672 | 1764 | SH |  | SOLE |  | 1764 | 0 | 0 |
| ABBOTT LABS | COM | 002824100 |  | 1067140 | 7967 | SH |  | SOLE |  | 7967 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 6553535 | 28304 | SH |  | SOLE |  | 28304 | 0 | 0 |
| ABSOLUTE SHS TR | WBI BBR YLD 3000 | 00400R700 |  | 219352 | 9488 | SH |  | SOLE |  | 9488 | 0 | 0 |
| ABSOLUTE SHS TR | WBI PWR FCTR ETF | 00400R858 |  | 325876 | 10566 | SH |  | SOLE |  | 10566 | 0 | 0 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 |  | 208386 | 1288 | SH |  | SOLE |  | 1288 | 0 | 0 |
| AGNC INVT CORP | COM | 00123Q104 |  | 207411 | 21186 | SH |  | SOLE |  | 21186 | 0 | 0 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQU | 00888H513 |  | 217863 | 7885 | SH |  | SOLE |  | 7885 | 0 | 0 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM EQ BUF | 00888H570 |  | 254474 | 8697 | SH |  | SOLE |  | 8697 | 0 | 0 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQT | 00888H620 |  | 2213686 | 79145 | SH |  | SOLE |  | 79145 | 0 | 0 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQU | 00888H596 |  | 1065767 | 34430 | SH |  | SOLE |  | 34430 | 0 | 0 |
| AIM ETF PRODUCTS TRUST | ALLIANZIM US EQU | 00888H588 |  | 265730 | 8886 | SH |  | SOLE |  | 8886 | 0 | 0 |
| ALLIANCEBERNSTEIN GLOBAL HIG | COM | 01879R106 |  | 185121 | 16514 | SH |  | SOLE |  | 16514 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 626469 | 2577 | SH |  | SOLE |  | 2577 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 3031309 | 12446 | SH |  | SOLE |  | 12446 | 0 | 0 |
| ALPS ETF TR | ALERIAN MLP | 00162Q452 |  | 208932 | 4452 | SH |  | SOLE |  | 4452 | 0 | 0 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 594539 | 9000 | SH |  | SOLE |  | 9000 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 5048793 | 22994 | SH |  | SOLE |  | 22994 | 0 | 0 |
| AMERICAN CENTY ETF TR | DIVERSIFID CRP | 025072109 |  | 997232 | 20950 | SH |  | SOLE |  | 20950 | 0 | 0 |
| AMERICAN ELEC PWR CO INC | COM | 025537101 |  | 549701 | 4886 | SH |  | SOLE |  | 4886 | 0 | 0 |
| AMGEN INC | COM | 031162100 |  | 504224 | 1787 | SH |  | SOLE |  | 1787 | 0 | 0 |
| AMPLIFY ETF TR | AMPLIFY JUNIOR S | 032108649 |  | 305896 | 13248 | SH |  | SOLE |  | 13248 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 31539213 | 123863 | SH |  | SOLE |  | 123863 | 0 | 0 |
| APPLIED MATLS INC | COM | 038222105 |  | 333311 | 1628 | SH |  | SOLE |  | 1628 | 0 | 0 |
| ARK ETF TR | INNOVATION ETF | 00214Q104 |  | 874392 | 10132 | SH |  | SOLE |  | 10132 | 0 | 0 |
| AT INC | COM | 00206R102 |  | 821055 | 29074 | SH |  | SOLE |  | 29074 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 |  | 461571 | 8947 | SH |  | SOLE |  | 8947 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 7434016 | 14787 | SH |  | SOLE |  | 14787 | 0 | 0 |
| BLACKROCK INC | COM | 09290D101 |  | 1440660 | 1236 | SH |  | SOLE |  | 1236 | 0 | 0 |
| BLACKSTONE INC | COM | 09260D107 |  | 864832 | 5062 | SH |  | SOLE |  | 5062 | 0 | 0 |
| BOSTON SCIENTIFIC CORP | COM | 101137107 |  | 228845 | 2344 | SH |  | SOLE |  | 2344 | 0 | 0 |
| BROADCOM INC | COM | 11135F101 |  | 841930 | 2552 | SH |  | SOLE |  | 2552 | 0 | 0 |
| CAMBRIA ETF TR | SHSHLD YIELD ETF | 132061201 |  | 1174710 | 17109 | SH |  | SOLE |  | 17109 | 0 | 0 |
| CAPITAL GROUP CORE BALANCED | SHS | 14021D107 |  | 268625 | 7737 | SH |  | SOLE |  | 7737 | 0 | 0 |
| CAPITAL GROUP DIVIDEND VALUE | SHS CREATION UNI | 14020W106 |  | 1100976 | 26195 | SH |  | SOLE |  | 26195 | 0 | 0 |
| CATERPILLAR INC | COM | 149123101 |  | 446553 | 936 | SH |  | SOLE |  | 936 | 0 | 0 |
| CELESTICA INC | COM | 15101Q207 |  | 229675 | 933 | SH |  | SOLE |  | 933 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 2794820 | 17997 | SH |  | SOLE |  | 17997 | 0 | 0 |
| CINTAS CORP | COM | 172908105 |  | 911663 | 4442 | SH |  | SOLE |  | 4442 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 |  | 492182 | 7194 | SH |  | SOLE |  | 7194 | 0 | 0 |
| CLOROX CO DEL | COM | 189054109 |  | 588939 | 4776 | SH |  | SOLE |  | 4776 | 0 | 0 |
| COCA COLA CO | COM | 191216100 |  | 303722 | 4580 | SH |  | SOLE |  | 4580 | 0 | 0 |
| COLGATE PALMOLIVE CO | COM | 194162103 |  | 311303 | 3894 | SH |  | SOLE |  | 3894 | 0 | 0 |
| COMCAST CORP NEW | CL A | 20030N101 |  | 246934 | 7859 | SH |  | SOLE |  | 7859 | 0 | 0 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 323721 | 3422 | SH |  | SOLE |  | 3422 | 0 | 0 |
| CONSOLIDATED EDISON INC | COM | 209115104 |  | 307123 | 3055 | SH |  | SOLE |  | 3055 | 0 | 0 |
| CONSTELLATION ENERGY CORP | COM | 21037T109 |  | 227716 | 692 | SH |  | SOLE |  | 692 | 0 | 0 |
| CORNING INC | COM | 219350105 |  | 209905 | 2559 | SH |  | SOLE |  | 2559 | 0 | 0 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 669491 | 723 | SH |  | SOLE |  | 723 | 0 | 0 |
| CSX CORP | COM | 126408103 |  | 276102 | 7775 | SH |  | SOLE |  | 7775 | 0 | 0 |
| CVS HEALTH CORP | COM | 126650100 |  | 393175 | 5215 | SH |  | SOLE |  | 5215 | 0 | 0 |
| DEERE  CO | COM | 244199105 |  | 248848 | 544 | SH |  | SOLE |  | 544 | 0 | 0 |
| DIREXION SHS ETF TR | DLY MAG 7 BULL 2 | 25461A650 |  | 592451 | 10062 | SH |  | SOLE |  | 10062 | 0 | 0 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 593100 | 4793 | SH |  | SOLE |  | 4793 | 0 | 0 |
| EDISON INTL | COM | 281020107 |  | 784825 | 14197 | SH |  | SOLE |  | 14197 | 0 | 0 |
| ELI LILLY  CO | COM | 532457108 |  | 390399 | 512 | SH |  | SOLE |  | 512 | 0 | 0 |
| EMERSON ELEC CO | COM | 291011104 |  | 245751 | 1873 | SH |  | SOLE |  | 1873 | 0 | 0 |
| ENBRIDGE INC | COM | 29250N105 |  | 662837 | 13134 | SH |  | SOLE |  | 13134 | 0 | 0 |
| ENTERPRISE PRODS PARTNERS L | COM | 293792107 |  | 334652 | 10702 | SH |  | SOLE |  | 10702 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 1828362 | 16216 | SH |  | SOLE |  | 16216 | 0 | 0 |
| FIDELITY COVINGTON TRUST | HIGH DIVID ETF | 316092840 |  | 291085 | 5225 | SH |  | SOLE |  | 5225 | 0 | 0 |
| FIDELITY MERRIMACK STR TR | LOW DURTIN ETF | 316188408 |  | 224545 | 4473 | SH |  | SOLE |  | 4473 | 0 | 0 |
| FIFTH THIRD BANCORP | COM | 316773100 |  | 256786 | 5764 | SH |  | SOLE |  | 5764 | 0 | 0 |
| FIRST TR EXCH TRADED FD III | CALIF MUN INCM | 33739P863 |  | 2635374 | 54037 | SH |  | SOLE |  | 54037 | 0 | 0 |
| FIRST TR EXCH TRADED FD III | MANAGD MUN ETF | 33739N108 |  | 1021434 | 20146 | SH |  | SOLE |  | 20146 | 0 | 0 |
| FIRST TR EXCHANGE TRADED FD | FINLS ALPHADEX | 33734X135 |  | 684945 | 11533 | SH |  | SOLE |  | 11533 | 0 | 0 |
| FIRST TR EXCHANGE TRADED FD | RISNG DIVD ACHIV | 33738R506 |  | 3475934 | 51679 | SH |  | SOLE |  | 51679 | 0 | 0 |
| FIRST TR EXCHANGE TRADED FD | INDLS PROD DUR | 33734X150 |  | 562813 | 7210 | SH |  | SOLE |  | 7210 | 0 | 0 |
| FIRST TR EXCHANGE TRADED FD | RBA INDL ETF | 33738R704 |  | 218884 | 2264 | SH |  | SOLE |  | 2264 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED ALP | COM SHS | 33735B108 |  | 906713 | 7230 | SH |  | SOLE |  | 7230 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | SHS | 336917109 |  | 22088939 | 508844 | SH |  | SOLE |  | 508844 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | CAP STRENGTH ETF | 33733E104 |  | 7857217 | 83909 | SH |  | SOLE |  | 83909 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | SHS | 337345102 |  | 14012692 | 61028 | SH |  | SOLE |  | 61028 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | DJ INTERNT IDX | 33733E302 |  | 8788935 | 31407 | SH |  | SOLE |  | 31407 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | SMID RISNG ETF | 33741X102 |  | 7533878 | 198158 | SH |  | SOLE |  | 198158 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | SHS | 33734H106 |  | 4411206 | 95398 | SH |  | SOLE |  | 95398 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | FST LOW OPPT EFT | 33739Q200 |  | 282359 | 5671 | SH |  | SOLE |  | 5671 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | SENIOR LN FD | 33738D309 |  | 246252 | 5372 | SH |  | SOLE |  | 5372 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 33739Q408 |  | 225861 | 3770 | SH |  | SOLE |  | 3770 | 0 | 0 |
| FLEXSHARES TR | INT QLTDVDYNAM | 33939L829 |  | 352708 | 10393 | SH |  | SOLE |  | 10393 | 0 | 0 |
| FRANKLIN TEMPLETON ETF TR | INTL COR DIV TIL | 35473P108 |  | 1505497 | 40351 | SH |  | SOLE |  | 40351 | 0 | 0 |
| FRANKLIN TEMPLETON ETF TR | US MID CP MLTFCT | 35473P884 |  | 463812 | 8216 | SH |  | SOLE |  | 8216 | 0 | 0 |
| GE AEROSPACE | COM NEW | 369604301 |  | 386035 | 1283 | SH |  | SOLE |  | 1283 | 0 | 0 |
| GE VERNOVA INC | COM | 36828A101 |  | 233665 | 380 | SH |  | SOLE |  | 380 | 0 | 0 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 421339 | 1236 | SH |  | SOLE |  | 1236 | 0 | 0 |
| GILEAD SCIENCES INC | COM | 375558103 |  | 367868 | 3314 | SH |  | SOLE |  | 3314 | 0 | 0 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 |  | 190546 | 11202 | SH |  | SOLE |  | 11202 | 0 | 0 |
| GLOBAL X FDS | ARTIFICIAL ETF | 37954Y632 |  | 374277 | 7578 | SH |  | SOLE |  | 7578 | 0 | 0 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 340763 | 428 | SH |  | SOLE |  | 428 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 |  | 1044490 | 2578 | SH |  | SOLE |  | 2578 | 0 | 0 |
| INDEPENDENCE RLTY TR INC | COM | 45378A106 |  | 512696 | 31281 | SH |  | SOLE |  | 31281 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C383 |  | 31778589 | 723721 | SH |  | SOLE |  | 723721 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C508 |  | 19427133 | 424220 | SH |  | SOLE |  | 424220 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C540 |  | 2712937 | 64563 | SH |  | SOLE |  | 64563 | 0 | 0 |
| INNOVATOR ETFS TRUST | QUITY MANAGD FLR | 45783Y673 |  | 12478642 | 346340 | SH |  | SOLE |  | 346340 | 0 | 0 |
| INNOVATOR ETFS TRUST | EQUITY DUAL DIRT | 45784N510 |  | 3111645 | 152010 | SH |  | SOLE |  | 152010 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQT PWR BUF | 45782C870 |  | 8169069 | 212958 | SH |  | SOLE |  | 212958 | 0 | 0 |
| INNOVATOR ETFS TRUST | LADERD ALCTN PWR | 45783Y814 |  | 2535796 | 51904 | SH |  | SOLE |  | 51904 | 0 | 0 |
| INNOVATOR ETFS TRUST | NASDAQ 100 MANA | 45783Y681 |  | 3035181 | 91559 | SH |  | SOLE |  | 91559 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C417 |  | 6771749 | 170616 | SH |  | SOLE |  | 170616 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C318 |  | 9009366 | 231633 | SH |  | SOLE |  | 231633 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C813 |  | 6949486 | 152401 | SH |  | SOLE |  | 152401 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C797 |  | 3984681 | 92452 | SH |  | SOLE |  | 92452 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BF | 45782C680 |  | 3663632 | 86264 | SH |  | SOLE |  | 86264 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C656 |  | 1357692 | 31611 | SH |  | SOLE |  | 31611 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C573 |  | 2004015 | 48807 | SH |  | SOLE |  | 48807 | 0 | 0 |
| INNOVATOR ETFS TRUST | GROWTH 100 POWER | 45784N205 |  | 970594 | 33854 | SH |  | SOLE |  | 33854 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQT BUFR APR | 45782C888 |  | 1627984 | 34707 | SH |  | SOLE |  | 34707 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY PWR BUF | 45782C748 |  | 3706792 | 90080 | SH |  | SOLE |  | 90080 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQTY BUFR JUL | 45782C789 |  | 323886 | 6522 | SH |  | SOLE |  | 6522 | 0 | 0 |
| INNOVATOR ETFS TRUST | EQUITY DUAL DIRT | 45784N536 |  | 3430404 | 169864 | SH |  | SOLE |  | 169864 | 0 | 0 |
| INNOVATOR ETFS TRUST | EQUITY DEFIN 1YR | 45784N700 |  | 527161 | 19833 | SH |  | SOLE |  | 19833 | 0 | 0 |
| INNOVATOR ETFS TRUST | US EQT ULTRA BF | 45782C300 |  | 675698 | 16040 | SH |  | SOLE |  | 16040 | 0 | 0 |
| INNOVATOR ETFS TRUST | EQUITY DUAL DIRC | 45784N486 |  | 202027 | 9671 | SH |  | SOLE |  | 9671 | 0 | 0 |
| INNOVATOR ETFS TRUST | EQUITY DUAL DIRC | 45784N478 |  | 303547 | 14506 | SH |  | SOLE |  | 14506 | 0 | 0 |
| INTEL CORP | COM | 458140100 |  | 937567 | 27945 | SH |  | SOLE |  | 27945 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 616448 | 2185 | SH |  | SOLE |  | 2185 | 0 | 0 |
| INTUITIVE SURGICAL INC | COM NEW | 46120E602 |  | 220037 | 492 | SH |  | SOLE |  | 492 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | NASDAQ 100 ETF | 46138G649 |  | 274056 | 1109 | SH |  | SOLE |  | 1109 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | S 500 MOMNTM | 46138E339 |  | 2467290 | 20381 | SH |  | SOLE |  | 20381 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | S INTL MOMNT | 46138E222 |  | 981741 | 18184 | SH |  | SOLE |  | 18184 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 262735 | 1385 | SH |  | SOLE |  | 1385 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S MDCP QUALITY | 46137V472 |  | 602260 | 5738 | SH |  | SOLE |  | 5738 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S MDCP MOMNTUM | 46137V464 |  | 2553321 | 18881 | SH |  | SOLE |  | 18881 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S SMCP VLU MNT | 46137V480 |  | 547865 | 9704 | SH |  | SOLE |  | 9704 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S SMLCP MOMENT | 46137V498 |  | 676844 | 9200 | SH |  | SOLE |  | 9200 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | INTL DIVI ACHI | 46137V548 |  | 1176578 | 55323 | SH |  | SOLE |  | 55323 | 0 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 7690382 | 12809 | SH |  | SOLE |  | 12809 | 0 | 0 |
| IRON MTN INC DEL | COM | 46284V101 |  | 315606 | 3096 | SH |  | SOLE |  | 3096 | 0 | 0 |
| ISHARES TR | SELECT DIVID ETF | 464287168 |  | 380769 | 2680 | SH |  | SOLE |  | 2680 | 0 | 0 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 337026 | 2836 | SH |  | SOLE |  | 2836 | 0 | 0 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 |  | 4131959 | 16112 | SH |  | SOLE |  | 16112 | 0 | 0 |
| ISHARES TR | EXPND TEC SC ETF | 464287549 |  | 596373 | 4735 | SH |  | SOLE |  | 4735 | 0 | 0 |
| ISHARES TR | CALIF MUN BD ETF | 464288356 |  | 246299 | 4318 | SH |  | SOLE |  | 4318 | 0 | 0 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 |  | 1542187 | 34899 | SH |  | SOLE |  | 34899 | 0 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 508474 | 7792 | SH |  | SOLE |  | 7792 | 0 | 0 |
| ISHARES TR | MSCI INTL MOMENT | 46434V449 |  | 1701826 | 35544 | SH |  | SOLE |  | 35544 | 0 | 0 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 |  | 2336550 | 34321 | SH |  | SOLE |  | 34321 | 0 | 0 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 1450600 | 15247 | SH |  | SOLE |  | 15247 | 0 | 0 |
| ISHARES TR | CORE MSCI PAC | 46434V696 |  | 306805 | 4178 | SH |  | SOLE |  | 4178 | 0 | 0 |
| ISHARES TR | ULTRA SHORT DUR | 46434V878 |  | 473092 | 9322 | SH |  | SOLE |  | 9322 | 0 | 0 |
| ISHARES TR | USD INV GRDE ETF | 464288620 |  | 280317 | 5368 | SH |  | SOLE |  | 5368 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 405407 | 7100 | SH |  | SOLE |  | 7100 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | NASDAQ EQT PREM | 46654Q203 |  | 702492 | 12213 | SH |  | SOLE |  | 12213 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | EQUITY FOCUS ETF | 46654Q781 |  | 809507 | 10926 | SH |  | SOLE |  | 10926 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 3885296 | 20954 | SH |  | SOLE |  | 20954 | 0 | 0 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 4489828 | 14234 | SH |  | SOLE |  | 14234 | 0 | 0 |
| KIMBERLY-CLARK CORP | COM | 494368103 |  | 968434 | 7789 | SH |  | SOLE |  | 7789 | 0 | 0 |
| KINDER MORGAN INC DEL | COM | 49456B101 |  | 255501 | 9025 | SH |  | SOLE |  | 9025 | 0 | 0 |
| KROGER CO | COM | 501044101 |  | 487859 | 7237 | SH |  | SOLE |  | 7237 | 0 | 0 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 425323 | 852 | SH |  | SOLE |  | 852 | 0 | 0 |
| MANULIFE FINL CORP | COM | 56501R106 |  | 209735 | 6733 | SH |  | SOLE |  | 6733 | 0 | 0 |
| MARATHON PETE CORP | COM | 56585A102 |  | 296820 | 1540 | SH |  | SOLE |  | 1540 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 6299507 | 20730 | SH |  | SOLE |  | 20730 | 0 | 0 |
| MEDTRONIC PLC | SHS | G5960L103 |  | 238724 | 2507 | SH |  | SOLE |  | 2507 | 0 | 0 |
| META PLATFORMS INC | CL A | 30303M102 |  | 532426 | 725 | SH |  | SOLE |  | 725 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 5616552 | 10844 | SH |  | SOLE |  | 10844 | 0 | 0 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 523701 | 8383 | SH |  | SOLE |  | 8383 | 0 | 0 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 279844 | 1760 | SH |  | SOLE |  | 1760 | 0 | 0 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 811207 | 10746 | SH |  | SOLE |  | 10746 | 0 | 0 |
| NNN REIT INC | COM | 637417106 |  | 2195457 | 51573 | SH |  | SOLE |  | 51573 | 0 | 0 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 242639 | 398 | SH |  | SOLE |  | 398 | 0 | 0 |
| NOVARTIS AG | SPONSORED ADR | 66987V109 |  | 438084 | 3416 | SH |  | SOLE |  | 3416 | 0 | 0 |
| NOVO-NORDISK A S | ADR | 670100205 |  | 389704 | 7023 | SH |  | SOLE |  | 7023 | 0 | 0 |
| NUVEEN CA QUALTY MUN INCOME | COM | 67066Y105 |  | 1759960 | 153040 | SH |  | SOLE |  | 153040 | 0 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 4100697 | 21978 | SH |  | SOLE |  | 21978 | 0 | 0 |
| OMEGA HEALTHCARE INVS INC | COM | 681936100 |  | 425029 | 10067 | SH |  | SOLE |  | 10067 | 0 | 0 |
| ONEOK INC NEW | COM | 682680103 |  | 235730 | 3231 | SH |  | SOLE |  | 3231 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 594043 | 2112 | SH |  | SOLE |  | 2112 | 0 | 0 |
| PACER FDS TR | TRENDPILOT 100 | 69374H303 |  | 959840 | 12380 | SH |  | SOLE |  | 12380 | 0 | 0 |
| PACER FDS TR | ARISTOTLE PACIFI | 69374H428 |  | 1001776 | 21139 | SH |  | SOLE |  | 21139 | 0 | 0 |
| PACKAGING CORP AMER | COM | 695156109 |  | 205638 | 944 | SH |  | SOLE |  | 944 | 0 | 0 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 |  | 550179 | 3016 | SH |  | SOLE |  | 3016 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 1909112 | 13594 | SH |  | SOLE |  | 13594 | 0 | 0 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 1393317 | 8590 | SH |  | SOLE |  | 8590 | 0 | 0 |
| PHILLIPS 66 | COM | 718546104 |  | 531638 | 3909 | SH |  | SOLE |  | 3909 | 0 | 0 |
| PIMCO ETF TR | ACTIVE BD ETF | 72201R775 |  | 24704834 | 264648 | SH |  | SOLE |  | 264648 | 0 | 0 |
| PIMCO ETF TR | ULTRA SHORT GOVT | 72201R577 |  | 2329524 | 23021 | SH |  | SOLE |  | 23021 | 0 | 0 |
| PNC FINL SVCS GROUP INC | COM | 693475105 |  | 206258 | 1027 | SH |  | SOLE |  | 1027 | 0 | 0 |
| PPL CORP | COM | 69351T106 |  | 223978 | 6027 | SH |  | SOLE |  | 6027 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 6977167 | 45410 | SH |  | SOLE |  | 45410 | 0 | 0 |
| QUALCOMM INC | COM | 747525103 |  | 666457 | 4006 | SH |  | SOLE |  | 4006 | 0 | 0 |
| REALTY INCOME CORP | COM | 756109104 |  | 3276527 | 53899 | SH |  | SOLE |  | 53899 | 0 | 0 |
| RTX CORPORATION | COM | 75513E101 |  | 214684 | 1283 | SH |  | SOLE |  | 1283 | 0 | 0 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 18916641 | 692917 | SH |  | SOLE |  | 692917 | 0 | 0 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 487492 | 9049 | SH |  | SOLE |  | 9049 | 0 | 0 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 1071008 | 11988 | SH |  | SOLE |  | 11988 | 0 | 0 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 412918 | 1465 | SH |  | SOLE |  | 1465 | 0 | 0 |
| SOUTHERN CO | COM | 842587107 |  | 396507 | 4184 | SH |  | SOLE |  | 4184 | 0 | 0 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 2143129 | 6029 | SH |  | SOLE |  | 6029 | 0 | 0 |
| SPDR INDEX SHS FDS | S INTL ETF | 78463X772 |  | 318457 | 7458 | SH |  | SOLE |  | 7458 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 391714 | 588 | SH |  | SOLE |  | 588 | 0 | 0 |
| SPDR SERIES TRUST | PORTFOLIO S | 78464A854 |  | 503335 | 6425 | SH |  | SOLE |  | 6425 | 0 | 0 |
| SPDR SERIES TRUST | S | 78468R705 |  | 616189 | 2157 | SH |  | SOLE |  | 2157 | 0 | 0 |
| SPDR SERIES TRUST | PORTFLI TIPS ETF | 78464A656 |  | 414514 | 15752 | SH |  | SOLE |  | 15752 | 0 | 0 |
| STARBUCKS CORP | COM | 855244109 |  | 390569 | 4617 | SH |  | SOLE |  | 4617 | 0 | 0 |
| T ROWE PRICE ETF INC | CAP APPRECIATION | 87283Q867 |  | 5117631 | 135746 | SH |  | SOLE |  | 135746 | 0 | 0 |
| T ROWE PRICE ETF INC | CAPITAL APPRECIA | 87283Q784 |  | 2471073 | 101315 | SH |  | SOLE |  | 101315 | 0 | 0 |
| TAIWAN SEMICONDUCTOR MFG LTD | SPONSORED ADS | 874039100 |  | 200870 | 719 | SH |  | SOLE |  | 719 | 0 | 0 |
| TESLA INC | COM | 88160R101 |  | 2963614 | 6664 | SH |  | SOLE |  | 6664 | 0 | 0 |
| TRACTOR SUPPLY CO | COM | 892356106 |  | 252636 | 4442 | SH |  | SOLE |  | 4442 | 0 | 0 |
| UNION PAC CORP | COM | 907818108 |  | 225497 | 954 | SH |  | SOLE |  | 954 | 0 | 0 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 |  | 265009 | 3173 | SH |  | SOLE |  | 3173 | 0 | 0 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 327265 | 948 | SH |  | SOLE |  | 948 | 0 | 0 |
| VALERO ENERGY CORP | COM | 91913Y100 |  | 223991 | 1316 | SH |  | SOLE |  | 1316 | 0 | 0 |
| VANECK ETF TRUST | MRNGSTR WDE MOAT | 92189F643 |  | 514480 | 5191 | SH |  | SOLE |  | 5191 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | 500 GRTH IDX F | 921932505 |  | 539099 | 1238 | SH |  | SOLE |  | 1238 | 0 | 0 |
| VANGUARD BD INDEX FDS | LONG TERM BOND | 921937793 |  | 382759 | 5402 | SH |  | SOLE |  | 5402 | 0 | 0 |
| VANGUARD BD INDEX FDS | INTERMED TERM | 921937819 |  | 534330 | 6843 | SH |  | SOLE |  | 6843 | 0 | 0 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 |  | 1177188 | 14918 | SH |  | SOLE |  | 14918 | 0 | 0 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 |  | 1743156 | 23439 | SH |  | SOLE |  | 23439 | 0 | 0 |
| VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 92203J407 |  | 998175 | 20181 | SH |  | SOLE |  | 20181 | 0 | 0 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 1072638 | 5752 | SH |  | SOLE |  | 5752 | 0 | 0 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 872349 | 3431 | SH |  | SOLE |  | 3431 | 0 | 0 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 3293308 | 6867 | SH |  | SOLE |  | 6867 | 0 | 0 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 4557952 | 7443 | SH |  | SOLE |  | 7443 | 0 | 0 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 1526062 | 4957 | SH |  | SOLE |  | 4957 | 0 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 820434 | 2500 | SH |  | SOLE |  | 2500 | 0 | 0 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 1330348 | 4529 | SH |  | SOLE |  | 4529 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 1971395 | 36386 | SH |  | SOLE |  | 36386 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | FTSE PACIFIC ETF | 922042866 |  | 326413 | 3716 | SH |  | SOLE |  | 3716 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 |  | 384756 | 5391 | SH |  | SOLE |  | 5391 | 0 | 0 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 |  | 477492 | 9431 | SH |  | SOLE |  | 9431 | 0 | 0 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 841627 | 16809 | SH |  | SOLE |  | 16809 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | MTG-BKD SECS ETF | 92206C771 |  | 474141 | 10097 | SH |  | SOLE |  | 10097 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | VNG RUS2000IDX | 92206C664 |  | 241420 | 2468 | SH |  | SOLE |  | 2468 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 |  | 1183300 | 14068 | SH |  | SOLE |  | 14068 | 0 | 0 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 453400 | 2101 | SH |  | SOLE |  | 2101 | 0 | 0 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 2952279 | 49270 | SH |  | SOLE |  | 49270 | 0 | 0 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 1024197 | 7266 | SH |  | SOLE |  | 7266 | 0 | 0 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 |  | 919102 | 1231 | SH |  | SOLE |  | 1231 | 0 | 0 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 2258193 | 51381 | SH |  | SOLE |  | 51381 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 258043 | 756 | SH |  | SOLE |  | 756 | 0 | 0 |
| WALMART INC | COM | 931142103 |  | 521927 | 5064 | SH |  | SOLE |  | 5064 | 0 | 0 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 389323 | 1763 | SH |  | SOLE |  | 1763 | 0 | 0 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 372155 | 4440 | SH |  | SOLE |  | 4440 | 0 | 0 |
| WELLTOWER INC | COM | 95040Q104 |  | 697961 | 3918 | SH |  | SOLE |  | 3918 | 0 | 0 |
| WISDOMTREE TR | US MIDCAP DIVID | 97717W505 |  | 1505580 | 28787 | SH |  | SOLE |  | 28787 | 0 | 0 |
| WISDOMTREE TR | ITL HDG QTLY DIV | 97717X594 |  | 1555876 | 33765 | SH |  | SOLE |  | 33765 | 0 | 0 |
| WISDOMTREE TR | US QTLY DIV GRT | 97717X669 |  | 2548455 | 28647 | SH |  | SOLE |  | 28647 | 0 | 0 |
| WISDOMTREE TR | EURO QTLY DIV GR | 97717X610 |  | 387884 | 11016 | SH |  | SOLE |  | 11016 | 0 | 0 |
| YUM BRANDS INC | COM | 988498101 |  | 859093 | 5652 | SH |  | SOLE |  | 5652 | 0 | 0 |
| ZOETIS INC | CL A | 98978V103 |  | 220132 | 1504 | SH |  | SOLE |  | 1504 | 0 | 0 |

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