# EDGAR Filing Document

**Accession Number:** 0001671933
**File Stem:** 0001671933-26-000009
**Filing Date:** 2026-2
**Character Count:** 32748
**Document Hash:** d788ac872f02f83f2906d663dfd38f9e
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001671933-26-000009.hdr.sgml**: 20260225

**ACCESSION NUMBER**: 0001671933-26-000009

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 13

**CONFORMED PERIOD OF REPORT**: 20260225

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Other Events

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20260225

**DATE AS OF CHANGE**: 20260225

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Trade Desk, Inc.
- **CENTRAL INDEX KEY:** 0001671933
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
- **ORGANIZATION NAME:** 06 Technology
- **EIN:** 271887399
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-37879
- **FILM NUMBER:** 26678581

**BUSINESS ADDRESS:**
- **STREET 1:** 42 N. CHESTNUT STREET
- **CITY:** VENTURA
- **STATE:** CA
- **ZIP:** 93001
- **BUSINESS PHONE:** (805) 585-3434

**MAIL ADDRESS:**
- **STREET 1:** 42 N. CHESTNUT STREET
- **CITY:** VENTURA
- **STATE:** CA
- **ZIP:** 93001

?xml version='1.0' encoding='ASCII'? ttd-20260225

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 8-K**

**CURRENT REPORT**

**Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934**

**Date of Report (Date of earliest event reported): February 25, 2026**

**THE TRADE DESK, INC.**

**(Exact name of registrant as specified in its charter)**

---

| | | |
|:---|:---|:---|
| **Nevada** | **001-37879** | **27-1887399** |
| **(State or other jurisdiction**<br>**of incorporation)** | **(Commission**<br>**File Number)** | **(I.R.S. Employer**<br>**Identification No.)** |

---

**42 N. Chestnut Street**

**Ventura, California 93001**

**(Address of principal executive offices) (Zip Code)**

**(805) 585-3434**

**(Registrant's telephone number, including area code)**

**Not Applicable**

**(Former name or former address, if changed since last report.)**

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

□ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

□ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

□ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

□ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

---

| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol** | **Name of each exchange on which registered** |
| Class A Common Stock, par value $0.000001 per share | TTD | The Nasdaq Stock Market LLC |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. □

------

**Item 2.02&nbsp;&nbsp;&nbsp;&nbsp;Results of Operations and Financial Condition.** 

On February 25, 2026, The Trade Desk, Inc. (the "Company") issued a press release announcing its financial results for the quarter and year ended December 31, 2025. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The information in this Current Report on Form 8-K and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

**Item 8.01&nbsp;&nbsp;&nbsp;&nbsp;Other Events.** 

On February 25, 2026, the Company issued a press release announcing that, in February 2026, the Company's board of directors authorized and approved an additional $350 million under its share repurchase program pursuant to which the Company may purchase its outstanding Class A Common Stock, par value $0.000001 per share (the "Class A Common Stock"), bringing the total amount for future repurchases to $500 million. A copy of the press release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K. The share repurchase program does not obligate the Company to acquire any particular amount of Class A Common Stock and may be modified, suspended or terminated at any time at the discretion of the Company's board of directors.

**Forward-Looking Statements**

This Current Report on Form 8-K contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the Company's amount, timing and sources of funding for the share repurchase program. Any forward-looking statements contained in this Current Report on Form 8-K are based upon the Company's historical performance and its current plans, estimates and expectations, and are not a representation that such plans, estimates or expectations will be achieved. These forward-looking statements represent the Company's expectations as of the date of this Current Report on Form 8-K, and involve risks, uncertainties and assumptions. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company, including changes in price and volume and the volatility of the Company's Class A Common Stock, adverse developments affecting prices and trading of exchange-traded securities, including securities quoted on the Nasdaq Global Market, unexpected or otherwise unplanned or alternative requirements with respect to the capital investments of the Company and the risks and uncertainties disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. The Company does not intend to update any forward-looking statement contained in this Current Report on Form 8-K to reflect events or circumstances arising after the date hereof.

**Item 9.01&nbsp;&nbsp;&nbsp;&nbsp;Financial Statements and Exhibits.**

(d)&nbsp;&nbsp;&nbsp;&nbsp;The following exhibits are being filed herewith:

---

| | |
|:---|:---|
| **Exhibit No.** | **Description** |
| 99.1 | <u>[Press release of the Company, dated February](ttd-20260225x8kexx991.htm)[25](ttd-20260225x8kexx991.htm)[, 202](ttd-20260225x8kexx991.htm)[6](ttd-20260225x8kexx991.htm)</u>. |
| 104 | Cover Page Interactive Data File (formatted as Inline XBRL). |

---

------

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | |
|:---|:---|:---|
| | THE TRADE DESK, INC. | THE TRADE DESK, INC. |
| Date: February 25, 2026 |  |  |
|  | By: | /s/ Tahnil Davis |
|  |  | Tahnil Davis |
|  |  | Interim Chief Financial Officer, Chief Accounting Officer<br>(Interim Principal Financial Officer, Principal Accounting Officer) |

---

## Exhibit 99.1

**Exhibit 99.1**

**The Trade Desk Reports Fourth Quarter and Fiscal Year 2025 Financial Results**

*The Trade Desk also announced an additional share repurchase authorization, bringing the total amount of authorized future repurchases to $500 million of its Class A common stock.*

LOS ANGELES--(BUSINESS WIRE)--February 25, 2026--The Trade Desk, Inc. ("The Trade Desk," the "Company" or "we") (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its fourth quarter and fiscal year ended December 31, 2025.

"The Trade Desk delivered $2.9 billion in revenue in 2025 while continuing to generate significant profitability and cash flow," said Jeff Green, Co-Founder and CEO of The Trade Desk. "We executed against a backdrop of macro uncertainty while making some of the most meaningful upgrades in our company's history. As advertisers increasingly prioritize measurable outcomes and data-driven decisioning over cheap reach, our role as an objective platform becomes even more important. With continued innovation across Kokai, retail data, and the supply chain, we are well positioned to capture greater share of the global advertising market in 2026 and beyond."

**<u>Fourth Quarter and Full Year 2025 Financial Highlights:</u>**

The following table summarizes the Company's unaudited consolidated financial results for the three and twelve months ended December 31, 2025 and 2024 ($ in millions, except per share amounts):

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** <br>**December 31,** | **Three Months Ended** <br>**December 31,** | **Year Ended** <br>**December 31,** | **Year Ended** <br>**December 31,** |
| | **2025** | **2024** | **2025** | **2024** |
| **GAAP Results** |  |  |  |  |
| Revenue | $847  | $741  | $2896  | $2445  |
| Increase in revenue year over year | 14% | 22% | 18% | 26% |
| Net income | $187  | $182  | $443  | $393  |
| Net income margin | 22% | 25% | 15% | 16% |
| GAAP diluted earnings per share | $0.39  | $0.36  | $0.90  | $0.78  |
| **Non-GAAP Results** |  |  |  |  |
| Adjusted EBITDA | $400  | $350  | $1196  | $1011  |
| Adjusted EBITDA margin | 47% | 47% | 41% | 41% |
| Non-GAAP net income | $284  | $297  | $873  | $832  |
| Non-GAAP diluted earnings per share | $0.59  | $0.59  | $1.77  | $1.66  |

---

**<u>Fourth Quarter and 2025 Recent Business Highlights</u>**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**• Continued Growth:** 2025 gross spend of $13.4 billion.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**• Strong Customer Retention:** Customer retention remained over 95% during the year, as it has for the past twelve consecutive years.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **New Innovation and Partnership Announcements:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ PubDesk, a new dashboard designed to help publishers better understand demand-side behavior and pricing on our platform to improve overall supply chain transparency and efficiency.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ Intuit SMB MediaLab audiences now available on The Trade Desk platform, connecting advertisers with small and mid-market businesses.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ Optimove's audience integration now available on The Trade Desk.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ Vidmob announced strategic DSP integrations, including The Trade Desk.

------

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ Announced the Ventura Ecosystem, allowing participants across CTV to leverage Ventura's monetization toolset.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**• Continued Collaboration and Support for Unified ID 2.0:** The Trade Desk is building support for Unified ID 2.0 (UID2), an industry-wide approach to identity that preserves the value of relevant advertising while putting user control and privacy at the forefront. UID2 is an upgrade and alternative to third-party cookies. Recent partnerships and pledges of integration and support include:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ Databricks announced a new integration with The Trade Desk, enabling UID2 support within the Databricks Data Clean Room.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ HighTouch launched ID Express targeting and conversion tracking through The Trade Desk and announced UID2 adoption.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ Spotify integrated with EUID across Europe.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**• Connected TV (CTV):** The Trade Desk offers advertisers access to premium inventory across major networks and streaming services around the world.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ NBCUniversal enabled programmatic access to the 2026 Winter Olympics and Paralympic Games through DSPs, including The Trade Desk.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Share Repurchases**: The Company used approximately $423 million of cash to repurchase its Class A common stock in the fourth quarter of 2025. The Company used approximately $1.4 billion of cash to repurchase its Class A common stock in the year ended December 31, 2025, at an average repurchase price of $52.60. As of December 31, 2025, the Company had approximately $150 million available and authorized for repurchases.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;◦ The Company also announced that its board of directors approved an additional $350 million under its share repurchase program, bringing the total amount available for future repurchases of the Company's outstanding Class A common stock to $500 million.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**• Industry Recognition (2025):** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Fortune 100 Fastest Growing Companies, 2025

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Forbes America's Most Successful Mid-Cap Companies, 2026

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Time America's Growth Leaders, 2026

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Gartner Customers' Choice, Ad Tech Platform, 2025

**<u>Financial Guidance:</u>**

First Quarter 2026 outlook summary:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Revenue at least $678 million

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Adjusted EBITDA of approximately $195 million

The Company has not provided an outlook for GAAP net income or reconciliation of Adjusted EBITDA guidance to net income, the closest corresponding U.S. GAAP measure, because net income outlook is not available without unreasonable efforts on a forward-looking basis due to the variability and complexity with respect to the charges included in the calculation of this GAAP measure; in particular, the measures and effects of our stock-based compensation expense that are directly impacted by unpredictable fluctuations in our share price. The Company expects the variability of the above charges could have a significant and potentially unpredictable impact on our future U.S. GAAP financial results.

**<u>Use of Non-GAAP Financial Information</u>**

Included within this press release are the non-GAAP financial measures of Adjusted EBITDA, Adjusted EBITDA margin, Non-GAAP net income and Non-GAAP diluted earnings per share ("EPS") that supplement the Consolidated Statements of Operations of the Company prepared under generally accepted accounting principles ("GAAP"). Adjusted EBITDA is net income before depreciation and amortization expense; stock-based compensation expense; interest income, net; and provision for income taxes. Adjusted EBITDA margin is Adjusted EBITDA divided by revenue, and Adjusted EBITDA margin's closest corresponding U.S. GAAP measure is net income margin, which is GAAP net income divided by revenue. Non-GAAP net income excludes charges and the related income tax effects for stock-based compensation. Tax rates on the tax-deductible portions of the stock-based compensation expense approximating 25% to 30% have been used in the computation of non-GAAP net income and non-GAAP diluted EPS. Reconciliations of GAAP to non-GAAP amounts for

------

the periods presented herein are provided in schedules accompanying this release and should be considered together with the Consolidated Statements of Operations. These non-GAAP measures are not meant as a substitute for GAAP, but are included solely for informational and comparative purposes. The Company's management believes that this information can assist investors in evaluating the Company's profitability, operational trends and financial performance. Management believes these non-GAAP measures allow investors to evaluate the Company's financial performance using some of the same measures as management and securities analysts. However, the non-GAAP financial measures should not be considered in isolation of, as a replacement for, or as superior to corresponding, similarly captioned, GAAP measures and may be different from non-GAAP financial measures used by other companies.

**<u>Fourth Quarter and Fiscal Year 2025 Financial Results Webcast and Conference Call Details</u>**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **When:** February 25, 2026 at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Webcast:** A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk's website at http://investors.thetradedesk.com/. Following the call, a replay will be available on the Company's website.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Dial-in:** To access the call via telephone in North America, please dial 888-506-0062. For callers outside the United States, please dial 1-973-528-0011. Participants should reference the conference call ID code "159997" after dialing in.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Audio replay:** An audio replay of the call will be available beginning about two hours after the call. To listen to the replay in the United States, please dial 877-481-4010 (replay code: 53520). Outside the United States, please dial 1-919-882-2331 (replay code: 53520). The audio replay will be available via telephone until March 4, 2026.

The Trade Desk, Inc. uses its Investor Relations website (http://investors.thetradedesk.com), its X feed (@TheTradeDesk), LinkedIn page (https://www.linkedin.com/company/the-trade-desk), Facebook page (https://www.facebook.com/TheTradeDesk) and Jeff Green's LinkedIn profile (https://www.linkedin.com/in/jefftgreen) as a means of disclosing information about the Company and for complying with its disclosure obligations under Regulation FD. The information that is posted through these channels may be deemed material. Accordingly, investors should monitor these channels in addition to The Trade Desk's press releases, SEC filings, public conference calls and webcasts.

**About The Trade Desk**

The Trade Desk<sup>™</sup> is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, X, LinkedIn and YouTube.

**Forward-Looking Statements**

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to industry and market trends, the Company's growth and financial targets, such as revenue and Adjusted EBITDA and the amount, timing and sources of funding for the Company's share repurchase program. When words such as "believe," "expect," "anticipate," "will," "outlook" or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, including those related to the Company's ability to maintain and grow its client base and revenue through its platform and related offerings, which makes it difficult to evaluate the Company's business and prospects, the market for programmatic advertising developing slower or differently than the Company's expectations, the demands and expectations of clients and the ability to attract and retain clients. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These are disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

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**THE TRADE DESK, INC.**

**CONSOLIDATED STATEMENTS OF OPERATIONS**

**(Amounts in thousands, except per share amounts)**

**(Unaudited)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended<br>December 31,** | **Three Months Ended<br>December 31,** | **Year Ended<br> December 31,** | **Year Ended<br> December 31,** |
| | **2025** | **2024** | **2025** | **2024** |
| Revenue | $846791  | $741012  | $2896284  | $2444831  |
| Operating expenses <sup>(1)</sup>: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Platform operations | 163094  | 135267  | 619067  | 472012  |
| &nbsp;&nbsp;&nbsp;&nbsp;Sales and marketing | 173596  | 150629  | 644300  | 546517  |
| &nbsp;&nbsp;&nbsp;&nbsp;Technology and development | 130595  | 127893  | 525141  | 463319  |
| &nbsp;&nbsp;&nbsp;&nbsp;General and administrative | 122633  | 131914  | 518455  | 535816  |
| Total operating expenses | 589918  | 545703  | 2306963  | 2017664  |
| Income from operations | 256873  | 195309  | 589321  | 427167  |
| Other expense (income): |  |  |  |  |
| Total other income, net | (13393) | (26290) | (69434) | (80135) |
| Income before income taxes | 270266  | 221599  | 658755  | 507302  |
| Provision for income taxes | 83316  | 39370  | 215451  | 114226  |
| Net income | $186950  | $182229  | $443304  | $393076  |
| Earnings per share: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | $0.39  | $0.37  | $0.91  | $0.80  |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | $0.39  | $0.36  | $0.90  | $0.78  |
| Weighted-average shares outstanding: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | 479994  | 493958  | 488278  | 490879  |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | 482725  | 506843  | 493551  | 501924  |

---

___________________________

<sup>(1)</sup> Includes stock-based compensation expense as follows:

**THE TRADE DESK, INC.**

**STOCK-BASED COMPENSATION EXPENSE**

**(Amounts in thousands)**

**(Unaudited)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended<br> December 31,** | **Three Months Ended<br> December 31,** | **Year Ended <br>December 31,** | **Year Ended <br>December 31,** |
| | **2025** | **2024** | **2025** | **2024** |
| Platform operations | $8227  | $8866  | $34480  | $29310  |
| Sales and marketing | 25072  | 28481  | 112509  | 99135  |
| Technology and development | 39372  | 40952  | 163350  | 138393  |
| General and administrative <sup>(1)</sup> | 39502  | 50930  | 180288  | 227861  |
| Total | $112173  | $129229  | $490627  | $494699  |

---

___________________________

<sup>(1)</sup> Includes stock-based compensation expense related to a long-term CEO performance grant of $10 million and $27 million for the three months ended December 31, 2025 and 2024, respectively, as well as $67 million and $128 million for the twelve months ended December 31, 2025 and 2024, respectively.

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**THE TRADE DESK, INC.**

**CONSOLIDATED BALANCE SHEETS**

**(Amounts in thousands)**

**(Unaudited)**

---

| | | |
|:---|:---|:---|
| | **As of December 31,<br>2025** | **As of December 31,<br>2024** |
| **ASSETS** | | |
| Current assets: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Cash and cash equivalents | $658175  | $1369463  |
| &nbsp;&nbsp;&nbsp;&nbsp;Short-term investments, net | 644882  | 552026  |
| &nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable, net  | 3770194  | 3330343  |
| &nbsp;&nbsp;&nbsp;&nbsp;Prepaid expenses and other current assets | 187753  | 84626  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current assets | 5261004  | 5336458  |
| Property and equipment, net | 396819  | 209332  |
| Operating lease assets | 342042  | 263761  |
| Deferred income taxes | 55700  | 230214  |
| Other assets, non-current | 97655  | 72186  |
| Total assets | $6153220  | $6111951  |
| **LIABILITIES AND STOCKHOLDERS' EQUITY** |  |  |
| Current liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | $3007651  | $2631213  |
| &nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current liabilities | 181991  | 177760  |
| &nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | 76355  | 64492  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current liabilities | 3265997  | 2873465  |
| Operating lease liabilities, non-current | 359975  | 247723  |
| Other liabilities, non-current | 42857  | 41618  |
| Total liabilities | 3668829  | 3162806  |
| Stockholders' equity: |  |  |
| Preferred stock | —  | —  |
| Common stock | —  | —  |
| Additional paid-in capital | 3075303  | 2594896  |
| Retained earnings (accumulated deficit) | (590912) | 354249  |
| Total stockholders' equity | 2484391  | 2949145  |
| Total liabilities and stockholders' equity | $6153220  | $6111951  |

---

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**THE TRADE DESK, INC.**

**CONSOLIDATED STATEMENTS OF CASH FLOWS**

**(Amounts in thousands)**

**(Unaudited)**

---

| | | |
|:---|:---|:---|
|  | **Year Ended** <br>**December 31,** | **Year Ended** <br>**December 31,** |
|  | **2025** | **2024** |
| OPERATING ACTIVITIES: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Net income | $443304  | $393076  |
| &nbsp;&nbsp;&nbsp;&nbsp;Adjustments to reconcile net income to net cash provided by operating activities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Depreciation and amortization expense | 115784  | 87490  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stock-based compensation expense | 490627  | 494699  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Deferred income taxes | 167690  | (76903) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Noncash lease expense | 69682  | 57403  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Other | (19237) | (7028) |
| &nbsp;&nbsp;&nbsp;&nbsp;Changes in operating assets and liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | (432718) | (474227) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepaid expenses and other current and non-current assets | (76586) | (38783) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | 291073  | 298919  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current and non-current liabilities | 6926  | 46564  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | (63824) | (41754) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net cash provided by operating activities | 992721  | 739456  |
| INVESTING ACTIVITIES: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Purchases of investments | (954273) | (679539) |
| &nbsp;&nbsp;&nbsp;&nbsp;Maturities of investments | 875754  | 629088  |
| &nbsp;&nbsp;&nbsp;&nbsp;Purchases of property and equipment | (197011) | (98238) |
| &nbsp;&nbsp;&nbsp;&nbsp;Capitalized software development costs | (12752) | (8824) |
| &nbsp;&nbsp;&nbsp;&nbsp;Business acquisition | (4350) | —  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net cash used in investing activities | (292632) | (157513) |
| FINANCING ACTIVITIES: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Repurchases of Class A common stock | (1380422) | (234784) |
| &nbsp;&nbsp;&nbsp;&nbsp;Proceeds from exercise of stock options | 23818  | 216281  |
| &nbsp;&nbsp;&nbsp;&nbsp;Proceeds from employee stock purchase plan | 42881  | 49989  |
| &nbsp;&nbsp;&nbsp;&nbsp;Taxes paid relating to net settlement of restricted stock | (97654) | (139095) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net cash used in financing activities | (1411377) | (107609) |
| Increase (decrease) in cash and cash equivalents | (711288) | 474334  |
| Cash and cash equivalents—Beginning of period | 1369463  | 895129  |
| Cash and cash equivalents—End of period | $658175  | $1369463  |

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**Non-GAAP Financial Metrics**

(Amounts in thousands, except per share amounts)

(Unaudited)

The following tables show the Company's non-GAAP financial metrics reconciled to the comparable GAAP financial metrics included in this release.

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** <br>**December 31,** | **Three Months Ended** <br>**December 31,** | **Year Ended** <br>**December 31,** | **Year Ended** <br>**December 31,** |
|  | **2025** | **2024** | **2025** | **2024** |
| Net income | $186950  | $182229  | $443304  | $393076  |
| Add back (deduct): |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Depreciation and amortization expense | 31960  | 24112  | 115784  | 87490  |
| &nbsp;&nbsp;&nbsp;&nbsp;Stock-based compensation expense | 112173  | 129229  | 490627  | 494699  |
| &nbsp;&nbsp;&nbsp;&nbsp;Interest income, net | (14060) | (24956) | (68717) | (78842) |
| &nbsp;&nbsp;&nbsp;&nbsp;Provision for income taxes | 83316  | 39370  | 215451  | 114226  |
| Adjusted EBITDA | $400339  | $349984  | $1196449  | $1010649  |
|  | **Three Months Ended** <br>**December 31,** | **Three Months Ended** <br>**December 31,** | **Year Ended** <br>**December 31,** | **Year Ended** <br>**December 31,** |
|  | **2025** | **2024** | **2025** | **2024** |
| GAAP net income | $186950  | $182229  | $443304  | $393076  |
| Add back (deduct): |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Stock-based compensation expense | 112173  | 129229  | 490627  | 494699  |
| &nbsp;&nbsp;&nbsp;&nbsp;Adjustment for income taxes | (14832) | (14733) | (60851) | (55472) |
| Non-GAAP net income | $284291  | $296725  | $873080  | $832303  |
| GAAP diluted earnings per share | $0.39  | $0.36  | $0.90  | $0.78  |
| GAAP weighted-average shares outstanding—diluted | 482725  | 506843  | 493551  | 501924  |
| Non-GAAP diluted earnings per share | $0.59  | $0.59  | $1.77  | $1.66  |
| Non-GAAP weighted-average shares used in computing Non-GAAP earnings per share, diluted  | 482725  | 506843  | 493551  | 501924  |

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