# EDGAR Filing Document

**Accession Number:** 0001592063
**File Stem:** 0001592063-23-000001
**Filing Date:** 2023-2
**Character Count:** 33178
**Document Hash:** c836120417b9d6ac815c106ba3918d18
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001592063-23-000001.hdr.sgml**: 20230228

**ACCESSION NUMBER**: 0001592063-23-000001

**CONFORMED SUBMISSION TYPE**: X-17A-5

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230228

**DATE AS OF CHANGE**: 20230228

**EFFECTIVENESS DATE**: 20230228

**PERIOD START**: 20220101

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** PZENA FINANCIAL SERVICES, LLC
- **CENTRAL INDEX KEY:** 0001592063
- **IRS NUMBER:** 463961622
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** X-17A-5
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 008-69390
- **FILM NUMBER:** 23688472

**BUSINESS ADDRESS:**
- **STREET 1:** 320 PARK AVENUE, 8TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10022
- **BUSINESS PHONE:** 212-583-1291

**MAIL ADDRESS:**
- **STREET 1:** 320 PARK AVENUE, 8TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10022

### Attached PDF Documents

**Attachment 1:** `2022pfsllc.pdf`

# UNITED STATES

# SECURITIES AND EXCHANGE COMMISSION

# Washington, D.C. 20549

OMB APPROVAL

OMB Number: 3235-0123

Expires: Oct. 31, 2023

Estimated average burden

hours per response: 12

# ANNUAL REPORTS

# FORM X-17A-5

# PART III

SEC FILE NUMBER

# FACING PAGE

Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934

FILING FOR THE PERIOD BEGINNING 01/01/2022 AND ENDING 12/31/2022

MM/DD/YY

MM/DD/YY

# A. REGISTRANT IDENTIFICATION

NAME OF FIRM: PZENA FINANCIAL SERVICES, LLC

TYPE OF REGISTRANT (check all applicable boxes):

☑ Broker-dealer

☐ Security-based swap dealer

☐ Major security-based swap participant

☐ Check here if respondent is also an OTC derivatives dealer

ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)

320 Park Avenue, 8th Floor

(No. and Street)

| New York | NY | 10022 |
| --- | --- | --- |
| (City) | (State) | (Zip Code) |

PERSON TO CONTACT WITH REGARD TO THIS FILING

| Jessica Doran | (212) 583-1304 | doran@pzena.com |
| --- | --- | --- |
| (Name) | (Area Code - Telephone Number) | (Email Address) |

# B. ACCOUNTANT IDENTIFICATION

INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*

PricewaterhouseCoopers, LLP

(Name - if individual, state last, first, and middle name)

| 300 Madison Ave | New York | NY | 10017 |
| --- | --- | --- | --- |
| (Address) | (City) | (State) | (Zip Code) |

October 20, 2003

238

(Date of Registration with PCAOB)(if applicable)

(PCAOB Registration Number, if applicable)

# FOR OFFICIAL USE ONLY

* Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.

Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

# OATH OR AFFIRMATION

I, Jessica Doran, swear (or affirm) that, to the best of my knowledge and belief, the financial report pertaining to the firm of Pzena Financial Services, LLC, as of December 31, 2022, is true and correct. I further swear (or affirm) that neither the company nor any partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely as that of a customer.

Natasha A. Gross

Jessica Doran

This filing** contains (check all applicable boxes):

☑ (a) Statement of financial condition.

☑ (b) Notes to consolidated statement of financial condition.

☑ (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of comprehensive income (as defined in § 210.1-02 of Regulation S-X).

☑ (d) Statement of cash flows.

☑ (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.
☐ (f) Statement of changes in liabilities subordinated to claims of creditors.

☑ (g) Notes to consolidated financial statements.

☑ (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-1, as applicable.
☐ (i) Computation of tangible net worth under 17 CFR 240.18a-2.

☑ (j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.

☐ (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit A to 17 CFR 240.18a-4, as applicable.

☐ (l) Computation for Determination of PAB Requirements under Exhibit A to § 240.15c3-3.

☑ (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.

☐ (n) Information relating to possession or control requirements for security-based swap customers under 17 CFR 240.15c3-3(p)(2) or 17 CFR 240.18a-4, as applicable.

☐ (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.15c3-1, 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17 CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.

☐ (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.

☑ (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.18a-7, as applicable.

☐ (r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.

☑ (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.

☑ (t) Independent public accountant's report based on an examination of the statement of financial condition.
☑ (u) Independent public accountant's report based on an examination of the financial report or financial statements under 17 CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.

☐ (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.

☑ (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.

☐ (x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-1e or 17 CFR 240.17a-12, as applicable.

☐ (y) Report describing any material inadequacies found to exist or found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k).

☐ (z) Other: ________________________

**To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3) or 17 CFR 240.18a-7(d)(2), as applicable.

# **PZENA FINANCIAL SERVICES, LLC**
**(A DELAWARE Limited Liability Company)**

# **Financial Statements and Supplemental Schedules**
**For the Year Ended December 31, 2022**

**With Report of Independent Registered Public Accounting Firm Thereon**

# PZENA FINANCIAL SERVICES, LLC

(A Delaware Limited Liability Company)

## Table of Contents

Report of Independent Registered Public Accounting Firm... 1

Statement of Financial Condition ... 2

Statement of Operations ... 3

Statement of Changes in Member's Equity ... 4

Statement of Cash Flows ... 5

Notes to Financial Statements ... 6

Supplemental Schedules:

Schedule I - Computation of Net Capital Pursuant to Rule 15c3-1 of the Securities and Exchange Commission ... 1

Schedule II - Computation of Determination of Reserve and Information for Possession or Control Requirements under Rule 15c3-3 of the Securities Exchange Act of 1934... 2

![img-0.jpeg](img-0.jpeg)

## Report of Independent Registered Public Accounting Firm

To the Managing Member of Pzena Financial Services, LLC and Shareholder:

### *Opinion on the Financial Statements*

We have audited the accompanying statement of financial condition of Pzena Financial Services, LLC (the “Company”) as of December 31, 2022, and the related statements of operations, changes in member’s equity and cash flows for the year then ended, including the related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2022, and the results of its operations and its cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America.

### *Basis for Opinion*

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit of these financial statements in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud.

Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as, evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

### *Supplemental Information*

The accompanying Computation of Net Capital Pursuant to Rule 15c3-1 of the Securities and Exchange Commission and Computation of Determination of Reserve and Information for Possession or Control Requirements under Rule 15c3-3 as of December 31, 2022 have been subjected to audit procedures performed in conjunction with the audit of the Company’s financial statements. The supplemental information is the responsibility of the Company’s management. Our audit procedures included determining whether the supplemental information reconciles to the financial statements or the underlying accounting and other records, as applicable, and performing procedures to test the completeness and accuracy of the information presented in the supplemental information. In forming our opinion on the supplemental information, we evaluated whether the supplemental information, including its form and content, is presented in conformity with Rule 17a-5 under the Securities Exchange Act of 1934. In our opinion, the supplemental information is fairly stated, in all material respects, in relation to the financial statements as a whole.

*PricewaterhouseCoopers LLP*

New York, New York February 28, 2023

We have served as the Company’s auditor since 2017.

---

*PricewaterhouseCoopers LLP, 300 Madison Avenue, New York, NY 10017  
T: (646) 471 3000, F: (646) 471 8320, www.pwc.com/us*

# **PZENA FINANCIAL SERVICES, LLC**
**STATEMENT OF FINANCIAL CONDITION**

**As of December 31, 2022**
**(in thousands)**

**ASSETS**

| Cash | $ | 712 |
| --- | --- | --- |
| Receivable from Related Party, Net |  | 162 |
| Prepaid Expenses and Other Assets |  | 3 |
| Deferred Tax Asset |  | 6 |
| TOTAL ASSETS | $ | 883 |

**LIABILITIES AND MEMBER'S EQUITY**

| Liabilities: |  |  |
| --- | --- | --- |
| Accounts Payable and Accrued Expenses | $ | 352 |
| TOTAL LIABILITIES |  | 352 |

Commitments and Contingencies (See Note 4)

| Equity: |  |  |
| --- | --- | --- |
| Member's Equity |  | 251 |
| Undistributed Earnings |  | 280 |
| TOTAL MEMBER'S EQUITY |  | 531 |
| TOTAL LIABILITIES AND MEMBER'S EQUITY | $ | 883 |

See accompanying notes to financial statements.

2

# **PZENA FINANCIAL SERVICES, LLC**
**STATEMENT OF OPERATIONS**

**For the Year Ended December 31, 2022**
**(in thousands)**

| MARKETING AND PLACEMENT FEES | $4,872 |
| --- | --- |
| OPERATING EXPENSES |  |
| Compensation and Benefits Expense | 2,847 |
| General and Administrative Expense | 1,903 |
| TOTAL EXPENSES | 4,750 |
| OTHER INCOME |  |
| Interest Income | 4 |
| Net Income Before Income Taxes | 126 |
| Income Tax Expense | 86 |
| Net Income | $40 |

See accompanying notes to financial statements.

3

# **PZENA FINANCIAL SERVICES, LLC**  
**STATEMENT OF CHANGES IN MEMBER'S EQUITY**

**For the Year Ended December 31, 2022** **(in thousands)**

|  | Member's Equity | Undistributed Earnings | Total |
| --- | --- | --- | --- |
| Balance at December 31, 2021 | $251 | $240 | $491 |
| Net Income | - | 40 | 40 |
| Balance at December 31, 2022 | $251 | $280 | $531 |

See accompanying notes to financial statements.

4

# **PZENA FINANCIAL SERVICES, LLC**

# **STATEMENT OF CASH FLOWS**

**For the Year Ended December 31, 2022**
**(in thousands)**

# **OPERATING ACTIVITIES**

| Net Income | $ | 40 |
| --- | --- | --- |
| Changes in Operating Assets and Liabilities: |  |  |
| Accounts Payable and Accrued Expenses |  | 170 |
| Receivable from Related Party, Net |  | (97) |
| Prepaid Expenses and Other Assets |  | (3) |
| Net Cash Provided by Operating Activities |  | 110 |
| NET CHANGE IN CASH | $ | 110 |
| CASH - December 31, 2021 | $ | 602 |
| Net Change in Cash |  | 110 |
| CASH - December 31, 2022 | $ | 712 |

See accompanying notes to financial statements.

5

# PZENA FINANCIAL SERVICES, LLC
(A Delaware Limited Liability Company)
Notes to Financial Statements
December 31, 2022

## Note 1-Organization

Pzena Financial Services, LLC (“PFS” or “the Company”), was formed as a limited liability company under the laws of the State of Delaware on October 15, 2013. The Company is a wholly owned subsidiary of Pzena Investment Management, LLC (“PIM” or “the Investment Advisor”), an investment advisor which is registered under the Investment Advisors Act of 1940 and is headquartered in New York, New York. The Company conducts business as a limited purpose broker-dealer by acting as a private placement agent of private placement vehicles managed by the Investment Advisor as well as assist the Investment Advisor in establishing distribution channels with other broker-dealers and institutions who will directly market certain registered investment companies to the public. The Company is registered under the applicable state law and is a member of the Financial Industry Regulatory Authority, Inc. (FINRA) and the Securities Investor Protection Corporation (SIPC). The Company commenced operations pursuant to its FINRA Membership Agreement on July 21, 2014.

## Note 2-Significant Accounting Policies

### Basis of Presentation:

The financial statements are prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”). The following is a summary of the significant accounting and reporting policies used in preparing the financial statements.

### Management’s Use of Estimates:

The preparation of financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could materially differ from those estimates.

### Revenue Recognition:

Revenue is comprised of fees from marketing and placement services (“Marketing and Placement Fees”) performed by the Company as outlined in the marketing agreement (“Marketing Agreement”) entered into with the Investment Advisor. Revenue is recognized when it is earned in accordance with the Marketing Agreement. Placement Fees of 0.06% are earned based on capital raised by the Company for the Investment Advisor’s private placement and mutual funds. To ensure that the Company is adequately compensated for providing direct marketing services to the Investment Advisor, the Company receives Marketing Fees equal to 2.5% over the total operating expenses incurred for the year, less Placement Fees recognized. In no event will Marketing Fees be less than zero.

Revenue from fees is disaggregated by marketing and placement services for the year ended December 31, 2022 as follows:

| Marketing Services Fees | $4,377 |
| --- | --- |
| Placement Services Fees | 495 |
| Total Revenue | $4,872 |

### Cash:

The Company maintains its cash in bank deposit and other accounts whose balances may exceed federally insured limits.

### Accounts Payable and Accrued Expenses:

Accounts Payable and Accrued Expenses are comprised of amounts related to employee commissions, taxes, and audit fees accrued but not yet paid.

# PZENA FINANCIAL SERVICES, LLC
(A DELAWARE Limited Liability Company)
Notes to Financial Statements (Continued)
December 31, 2022

# Employee Costs - Commission:

Commissions to registered representatives for services performed during the year are recognized as accrued expenses on the statement of financial condition with a corresponding expense on the statement of operations.

# Concentrations of Credit Risk:

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash.

# Facilities:

Payments as outlined in the space-sharing agreement between the Company and the Investment Advisor are recognized as an expense in the statement of operations over the period of the agreement.

# Income Taxes:

The Company is a limited liability company that is a disregarded entity for tax purposes and files consolidated returns with the Investment Advisor. The Investment Advisor is a limited liability company that has elected to be treated as a partnership for tax purposes. It does not make a provision for federal or state income taxes because it is the individual responsibility of the Investment Advisor's members to separately report their proportionate share of the Company's taxable income or loss. The Investment Advisor makes a provision for New York City Unincorporated Business Tax ("UBT"). Pursuant to the Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) 740, the Company has elected to recognize its income tax expense using the pro rata allocation methodology reflecting current and deferred income taxes based on the pro rata contribution to the consolidated tax expense or benefit. The Company has made a provision for New York City UBT.

The Company accounts for income taxes pursuant to the asset and liability method in accordance with the FASB ASC 740. Under the asset and liability method, deferred income taxes are recognized for the tax consequences of differences between amounts reported for financial reporting and income tax purposes by applying enacted statutory tax rates. Deferred taxes result primarily from future tax benefit or consequences attributable to temporary differences arising from the variance between the book and tax basis of certain assets. The Company records its deferred tax asset on the statement of financial condition.

Uncertainty in income tax positions is accounted for by recognizing in the financial statements the benefit of a tax position when it is more-likely-than-not that the tax position would be sustained upon examination by the tax authorities based on the technical merits of the position.

As of December 31, 2022, no tax benefit or liabilities were recognized for uncertainties related to current year income tax positions. The Company classifies any interest and penalties as a component of income tax expense if incurred. To date, there have been no interest or penalties charged or accrued in relation to unrecognized tax benefits.

The Investment Advisor is generally no longer subject to U.S. Federal or state and local income tax examinations by tax authorities for any year prior to 2019. All tax years subsequent to, and including, 2019 are considered open and subject to examination by tax authorities.

The Income Taxes Topic of the FASB ASC establishes the minimum threshold for recognizing, and a system for measuring, the benefits of tax return positions in financial statements.

7

# PZENA FINANCIAL SERVICES, LLC
(A DELAWARE Limited Liability Company)
Notes to Financial Statements (Continued)
December 31, 2022

# Note 3-Related Party Transactions

# Marketing and Placement Fees

Pursuant to the Marketing Agreement between the Company and the Investment Advisor, Marketing and Placement Fees are earned by the Company for marketing and marketing support services. Placement Fees of 0.06% are earned based on capital raised by the Company for the Investment Advisor's private placement and mutual funds. To ensure that the Company is adequately compensated for providing direct marketing services to the Investment Advisor, the Company receives Marketing Fees equal to 2.5% over the total operating expenses incurred for the year, less Placement Fees recognized. In no event will Marketing Fees be less than zero. The Company received Marketing Fees and Placement Fees in the amount of $4,377 thousand and $495 thousand, respectively, for the year ended December 31, 2022.

# Expense Allocation

Pursuant to a service agreement (the Management and Expense Sharing Agreement) between the Company and the Investment Advisor, the Investment Advisor may provide administrative assistance to the Company, including but not limited to accounting, administrative, personnel-related, technology, occupancy, and any reasonable services requested by the Company to the Investment Advisor, which is billed to the Company per the terms of the Management and Expense Sharing Agreement. Such services are generally billed based on time spent on broker dealer activities by employees of the Investment Advisor. During the year ended December 31, 2022, the Company recognized $4,468 thousand of operating expenses for services provided by the Investment Advisor.

# Receivable from Related Party

The Company has receivables due from and payables due to the Investment Advisor associated with its Marketing and Placement Fees, and Expense Allocation, respectively. The Company also reflects payables due to the Investment Advisor associated with any expenses of the Company paid for by the Investment Advisor. The net amount of these receivables and payables due to/from the Investment Advisor is recorded as a Receivable from Related Party, Net on the statement of financial condition. The details of Receivable from Related Party, Net for the year ended December 31, 2022 are as follows (in thousands):

|  | As of December 31, 2022 (in thousands) |
| --- | --- |
| Receivables from Related Party | $4,937 |
| Payables to Related Party | (4,775) |
| Total Receivable from Related Party, Net | $162 |

# Note 4-Commitments and Contingencies: Indemnifications

In the normal course of business, the Company enters into agreements that include indemnities in favor of third parties, such as engagement letters with advisors and consultants. In certain cases, the Company may have recourse against third parties with respect to these indemnities. The Company has had no claims or payments pursuant to these agreements, and it believes the likelihood of a claim being made is remote. Utilizing the methodology in the Guarantees Topic of the FASB ASC, the Company's estimate of the value of such guarantees is de minimis, and, therefore, no accrual has been made in the financial statements.

8

# PZENA FINANCIAL SERVICES, LLC
(A DELAWARE Limited Liability Company)
Notes to Financial Statements (Continued)
December 31, 2022

# Note 5-Commitments and Contingencies: Lease

The Company shares office space under a cancelable Space-Sharing Agreement between the Company and the Investment Advisor, which expires when terminated by either party as set forth in the agreement or upon expiration of the Investment Advisor's lease for the space. The Space-Sharing Agreement may be amended from time to time to reflect increases in operating expenses.

Lease expenses paid to the Investment Advisor under this agreement for the year ended December 31, 2022 was $12 thousand and is included in General and Administrative Expense.

# Note 6-Income Taxes

The components of income tax expense for New York City UBT for the year ended December 31, 2022 are as follows (in thousands):

| Current Taxes | $87 |
| --- | --- |
| Deferred Taxes | (1) |
| Total Income Tax Expense | $86 |

The New York City Unincorporated Business Tax imposes a 4% tax on the Company's allocable New York City taxable income. The effective tax rate reflected in the provision for income taxes reported for financial reporting purposes for the year ended December 31, 2022 is 68.3%. The variance between the effective tax rate and the statutory rate of 4% represents the effect of certain permanently non-deductible expenses.

# Note 7-Net Capital

The Company, as a registered broker-dealer in securities, is subject to the Securities Exchange Commission Uniform Net Capital Rule (Rule 15c3-1). As of July 21, 2014, FINRA approved the Company maintain a minimum net capital requirement of $5 thousand. As of December 31, 2022, the Company's net capital requirement was $12 thousand pursuant to SEA Rule 15c3-1(a)(1)(i) (the Aggregate Indebtedness Standard). The Company's net capital requirement is computed as 6-2/3% of the Company's aggregate indebtedness which is equivalent to the Company's total liabilities. As of December 31, 2022, the Company had net capital of $360 thousand.

# Note 8-Subsequent Events

As required by the Subsequent Events Topic of the FASB ASC, the Company evaluated the need for disclosures and/or adjustments resulting from subsequent events through February 28, 2023, the date the financial statements were available to be issued. There were no subsequent events that necessitated disclosure and/or adjustments to the financial statements.

9

Schedule I

# **PZENA FINANCIAL SERVICES, LLC**
**COMPUTATION OF NET CAPITAL PURSUANT TO**
**RULE 15c3-1 OF THE SECURITIES AND EXCHANGE COMMISSION**

**As of December 31, 2022**
**(in thousands)**

**NET CAPITAL**

| Total Member's Equity | $ | 531 |
| --- | --- | --- |
| Deductions and/or charges: |  |  |
| Receivables and other assets |  | (171) |
| NET CAPITAL | $ | 360 |

**COMPUTATION OF NET CAPITAL REQUIREMENT**

| Total Net Capital Requirement | $ | 23 |
| --- | --- | --- |
| Excess Net Capital | $ | 337 |

There are no material differences between the above computations and that reported in the unaudited Amended Form X-17A-5 FOCUS Report as of December 31, 2022

See accompanying Report of Independent Registered Public Accounting Firm

10

Schedule II

# PZENA FINANCIAL SERVICES, LLC

# COMPUTATION OF DETERMINATION OF RESERVE AND INFORMATION FOR POSSESSION OR CONTROL REQUIREMENTS UNDER RULE 15c3-3

As of December 31, 2022

# STATEMENT OF EXEMPTION

(1) The Company does not claim an exemption under paragraph (k) of 17 C.F.R. § 240.15c3-3, and

(2) The Company is filing this Exemption Report relying on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Company limits its business activities exclusively to: (1) acting as a marketing agent for private placements and (2) seeking mutual fund distribution channels for funds managed by an affiliate, and the Company (1) did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers; (2) did not carry accounts of or for customers; and (3) did not carry PAB accounts (as defined in Rule 15c3-3) throughout the year ended December 31, 2022 without exception.

See accompanying Report of Independent Registered Public Accounting Firm

11

![img-0.jpeg](img-0.jpeg)

## **Report of Independent Registered Public Accounting Firm**

To the Managing Member of Pzena Financial Services, LLC

We have reviewed Pzena Financial Services, LLC's assertions, included in the accompanying Pzena Financial Services, LLC's Exemption Report, in which the Company stated that:

1. (1) The Company does not claim an exemption under paragraph (k) of 17 C.F.R. § 240.15c3-3, and
2. (2) The Company is filing its Exemption Report relying on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Company limits its business activities exclusively to (1) acting as a marketing agent for private placements and (2) seeking mutual fund distribution channels for funds managed by an affiliate, and the Company (1) did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers; (2) did not carry accounts of or for customers; and (3) did not carry PAB accounts (as defined in Rule 15c3-3) throughout the year ended December 31, 2022 without exception.

The Company's management is responsible for the assertions and for compliance with the provisions of Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 throughout the period January 1, 2022 to December 31, 2022.

Our review was conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States) and, accordingly, included inquiries and other required procedures to obtain evidence about the Company's compliance with the provisions of Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5. A review is substantially less in scope than an examination, the objective of which is the expression of an opinion on management's assertions. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be made to management's assertions referred to above for them to be fairly stated, in all material respects, based on the provisions set forth in Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5.

*PricewaterhouseCoopers LLP*

New York, New York February 28, 2023

---

*PricewaterhouseCoopers LLP, 300 Madison Avenue, New York, NY 10017  
T: (646) 471 3000, F: (646) 471 8320, www.pwc.com/us*

# Pzena Financial Services, LLC's Exemption Report

Pzena Financial Services, LLC (the "Company") is a registered broker-dealer subject to Rule 17a-5 promulgated by the Securities and Exchange Commission (17 C.F.R. §240.17a-5, "Reports to be made by certain brokers and dealers"). This Exemption Report was prepared as required by 17 C.F.R. § 240.17a-5(d)(1) and (4). To the best of its knowledge and belief, the Company states the following:

(1) The Company does not claim an exemption under paragraph (k) of 17 C.F.R. § 240.15c3-3, and
(2) The Company is filing this Exemption Report relying on Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Company limits its business activities exclusively to: (1) acting as a marketing agent for private placements and (2) seeking mutual fund distribution channels for funds managed by an affiliate, and the Company (1) did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers; (2) did not carry accounts of or for customers; and (3) did not carry PAB accounts (as defined in Rule 15c3-3) throughout the year ended December 31, 2022 without exception.

Pzena Financial Services, LLC

I, Jessica Doran, swear (or affirm) that, to my best knowledge and belief, this Exemption Report is true and correct.

By: Jessica Doran

Title: Principal Financial and Operations Officer

February 28, 2023

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM X-17A-5

### ANNUAL AUDITED REPORT

### Filer Information

**Filer CIK:** 0001592063

**Filer CCC:** XXXXXXXX

**Is this a LIVE or TEST filing?:** LIVE

**Would you like a Return Copy?:** Yes

### Submission Information

**Report Period Begin Date:** 01-01-2022

**Report Period End Date:** 12-31-2022

**Type of Registrant:** Broker-dealer

**Any material weaknesses identified?:** No

### Registrant Identification

**Name of Broker-Dealer:** PZENA FINANCIAL SERVICES, LLC

**Business Address:** 320 PARK AVENUE, 8TH FLOOR, NEW YORK, NY, 10022

**Contact Person:** Jessica Doran

**Contact Phone:** 2125831304

### Independent Public Accountant Identification

**Accountant Name:** PricewaterhouseCoopers LLP

**Accountant Address:** 300 Madison Avenue, New York, NY, 10017

**Accountant Type:** Certified Public Accountant

### OATH OR AFFIRMATION

I, **Jessica Doran**, swear (or affirm) that, to the best of my knowledge and belief, the accompanying financial statements and supporting schedules pertaining to the firm of **PZENA FINANCIAL SERVICES, LLC**, as of **02-28-2023**, are true and correct.

**Signature:** Jessica Doran

**Title:** Principal Financial and Operations Professional

**Notarized:** Yes