# EDGAR Filing Document

**Accession Number:** 0001780201
**File Stem:** 0001558370-25-011376
**Filing Date:** 2025-8
**Character Count:** 32934
**Document Hash:** bc9f6a64014d3b80d9c542c851e77d7e
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001558370-25-011376.hdr.sgml**: 20250813

**ACCESSION NUMBER**: 0001558370-25-011376

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 14

**CONFORMED PERIOD OF REPORT**: 20250813

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20250813

**DATE AS OF CHANGE**: 20250813

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Lulu's Fashion Lounge Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001780201
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 208442468
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1228

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41059
- **FILM NUMBER:** 251211445

**BUSINESS ADDRESS:**
- **STREET 1:** 195 HUMBOLDT AVENUE
- **CITY:** CHICO
- **STATE:** CA
- **ZIP:** 95928
- **BUSINESS PHONE:** 530-343-3545

**MAIL ADDRESS:**
- **STREET 1:** 195 HUMBOLDT AVENUE
- **CITY:** CHICO
- **STATE:** CA
- **ZIP:** 95928

?xml version='1.0' encoding='ASCII'?

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**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

Washington, D.C. 20549

**FORM 8-K**

**Current Report**

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

**August 13, 2025**

Date of Report (date of earliest event reported)

![Graphic](tmb-20250813x8k002.jpg)

**Lulu's Fashion Lounge Holdings, Inc.**

(Exact name of Registrant as Specified in its Charter)

---

| | | |
|:---|:---|:---|
| **Delaware** | **001-41059** | **20-8442468** |
| (State or Other Jurisdiction of<br>Incorporation) | (Commission<br>File Number) | (IRS Employer<br>Identification Number) |

---

**195 Humboldt Avenue**

**Chico, California 95928**

(Address of Principal Executive Offices) (Zip Code)

**(530) 343-3545**

(Registrant's Telephone Number, Including Area Code)

**N/A**

**(**Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

---

| | | |
|:---|:---|:---|
| **Title of Each Class**<br>| **Trading Symbol(s)**<br>| **Name of Each Exchange on Which Registered**<br>|
| Common Stock, par value $0.001 per share<br>| LVLU<br>| The NASDAQ Stock Market LLC<br>|

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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#### Item 2.02 Results of Operations and Financial Condition.
On August 13, 2025, Lulu's Fashion Lounge Holdings, Inc. ("Lulus") issued a press release containing Lulus' financial results for its second quarter ended June 29, 2025 and updating its Adjusted EBITDA financial outlook for the third quarter ending September 28, 2025 and its capital expenditure outlook for the year ending December 28, 2025. A copy of Lulus' press release is attached hereto as Exhibit 99.1.

The information contained in this Current Report shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

#### Item 9.01 Financial Statements and Exhibits.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(d) Exhibits

The following exhibits are furnished herewith:

<u>Exhibit Number</u> &nbsp;&nbsp;&nbsp;&nbsp; <u>Description</u> <br> 99.1 [Press release issued by Lulu's Fashion Lounge Holdings, Inc. on August 13, 2025.](tmb-20250813xex99d1.htm) <br> 104 Cover Page Interactive Data File (formatted as inline XBRL).

#### SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | | |
|:---|:---|:---|:---|
|  |  | **Lulu's Fashion Lounge Holdings, Inc.** | **Lulu's Fashion Lounge Holdings, Inc.** |
| Date: | August 13, 2025 | By: | /s/ Crystal Landsem |
|  |  |  | Crystal Landsem |
|  |  |  | Chief Executive Officer and Interim Chief Financial Officer |

---

## Exhibit 99.1

#### Exhibit 99.1
**Lulus Reports Second Quarter 2025 Results**

CHICO, Calif., August 13, 2025 -- Lulu's Fashion Lounge Holdings, Inc. ("Lulus" or the "Company") (Nasdaq: LVLU) today reported financial results for the second quarter ended June 29, 2025 and updated its Adjusted EBITDA financial outlook for the third quarter ending September 28, 2025 and its capital expenditure outlook for the year ending December 28, 2025.

#### Crystal Landsem, CEO and Interim CFO of Lulus, said:
**"In the second quarter, we saw meaningful sequential improvement in our quarterly year-over-year net revenue comparison, and we continued to see positive sales momentum in occasion dresses, led by our bridesmaid category. This performance was offset by continued softness in casual wear and footwear, which we are actively repositioning to better align with our strengths in event attire. We remain encouraged by the progress we are making against our strategic initiatives to drive cost efficiency and more effectively expand our reach to a broader customer base.**

Importantly, during the quarter, we achieved our expectations with respect to generating positive Adjusted EBITDA and continuing to reduce our total debt. We believe the condition of our balance sheet, along with a leaner cost structure, position us well for the remainder of the year as we continue to invest in our brand, expand on our strategic wholesale partnerships and optimize our product margin. As a result, we expect positive Adjusted EBITDA in the third quarter 2025, along with continued strengthening of our liquidity position reinforced by the active negotiation of a new asset-based revolving credit facility in the third quarter 2025. We will continue to closely manage our business and take the necessary steps to successfully navigate this dynamic environment."

#### Second Quarter 2025 Highlights:
● Net revenue of $81.5 million, an 11% decrease compared to the same period last year, driven by a 16% decrease in Total Orders Placed partly offset by a 1% increase in Average Order Value ("AOV") from $143 to $145 and the favorable impact of lower return rates, compared to the same period last year.

● Active Customers of 2.5 million, an 8% decrease compared to 2.7 million in the same period last year.

● Gross profit decreased 12% to $36.9 million and Gross Margin decreased 20 basis points to 45.3%, in each case compared to the same period last year.

● Net loss of $3.0 million, compared to net loss of $10.8 million in the same period last year.

● Adjusted EBITDA\* of $0.5 million, compared to ($0.2) million in the same period last year.

● Net cash used in operating activities of $1.4 million, compared to net cash provided by operating activities of $3.7 million in the same period last year.

● Free Cash Flow\* of ($1.9) million, compared to $3.0 million in the same period last year.

● Total debt decreased by $4.3 million to $5.8 million and Net Debt\* increased by $2.7 million to $4.2 million, during the thirteen weeks ended June 29, 2025.

Note: "\*" represents a non-GAAP financial measure. See "Use of Non-GAAP Financial Measures and Other Operating Metrics" section below for definitions of these metrics.

#### Amendment to Forbearance Agreement and Fifth Amendment to Credit Agreement:
On August 11, 2025, the Company entered into an Amendment to the Forbearance Agreement and Fifth Amendment to the credit agreement with Bank of America for the Company's current revolving facility (the "Credit Agreement") (collectively, the "Forbearance Amendment"). Pursuant to the terms of the Forbearance Amendment, the parties agreed to amend the definition of "Forbearance Termination Event" set forth in the Forbearance Agreement to replace "August 15, 2025" with "August 22, 2025". The Forbearance Amendment also amended the definition of "Maturity Date" set forth in the Credit Agreement, as amended, to replace "August 15, 2025" with "August 22, 2025". The Company is actively negotiating a new asset-based revolving credit facility.

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#### Updated Financial Outlook:
● We expect positive Adjusted EBITDA in the third quarter 2025.

● We expect our full year 2025 capital expenditures to be approximately $2.5 million, which represents the low end of our previously estimated range of between $2.5 million and $3.0 million.

Forecasting future results or trends is inherently difficult for any business, and actual results or trends may differ materially from those forecasted. Lulus' outlook is based on current indications for its business. Lulus' outlook factors in our current best estimates for anticipated headwinds, including those related to the level of tariffs, consumer demand, spending and returns by our customers, macroeconomic uncertainties, inflation, supply chain pressures, shipping costs, and the intended impact of cost-reduction measures. Given the volatile nature of current consumer demand and potential for further impacts to consumer behavior due to macroeconomic factors, including continued inflation, higher interest rates, student loan repayment resumption, global political changes, including as a result of the change in the U.S. presidential administration, tariffs or bans, existing and future laws, regulations, and directives (including executive orders), as well as other world events, wars, and domestic and international conflicts that affect overall consumer confidence and the predictability of consumer purchasing behavior, Lulus' financial outlook is subject to change.

#### LULU'S FASHION LOUNGE HOLDINGS, INC.

#### CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND

#### COMPREHENSIVE LOSS
**(Unaudited)**

**(In thousands, except share and per share data)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Thirteen Weeks Ended** | **Thirteen Weeks Ended** | **Twenty-Six Weeks Ended** | **Twenty-Six Weeks Ended** |
|  | **June 29,**<br>**2025** | **June 30,**<br>**2024** | **June 29,**<br>**2025** | **June 30,**<br>**2024** |
| Net revenue | $81520 | $91966 | $145675 | $169225 |
| Cost of revenue | 44588 | 50083 | 82902 | 94696 |
| &nbsp;&nbsp;&nbsp;&nbsp;Gross profit | 36932 | 41883 | 62773 | 74529 |
| Selling and marketing expenses | 21993 | 24914 | 37908 | 42607 |
| General and administrative expenses | 17562 | 21436 | 35606 | 42547 |
| Loss from operations | (2623) | (4467) | (10741) | (10625) |
| &nbsp;&nbsp;&nbsp;&nbsp;Interest expense | (856) | (270) | (1433) | (653) |
| &nbsp;&nbsp;&nbsp;&nbsp;Other income, net | 546 | 272 | 1169 | 498 |
| Loss before benefit for income taxes | (2933) | (4465) | (11005) | (10780) |
| Income tax (provision) benefit | (62) | (6331) | 12 | (5752) |
| Net loss and comprehensive loss | (2995) | (10796) | (10993) | (16532) |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic loss per share<sup>(1)</sup> | $(1.08) | $(3.92) | $(3.94) | $(6.02) |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted loss per share<sup>(1)</sup> | $(1.08) | $(3.92) | $(3.94) | $(6.02) |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic weighted-average shares outstanding<sup>(1)</sup> | 2782417 | 2757119 | 2787924 | 2745877 |
| Diluted weighted-average shares outstanding<sup>(1)</sup> | 2782417 | 2757119 | 2787924 | 2745877 |

---

(1) Amounts have been adjusted to reflect the 1-for-15 reverse stock split that became effective as of the opening of business on July 7, 2025. Refer to Note 2, "Significant Accounting Policies", in the Notes to the Condensed Consolidated Financial Statements included in the Quarterly Report on Form 10-Q for the period ended June 29, 2025, for more information.

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**LULU'S FASHION LOUNGE HOLDINGS, INC.**

#### CONDENSED CONSOLIDATED BALANCE SHEETS
**(Unaudited)**

**(In thousands, except share and per share data)**

---

| | | |
|:---|:---|:---|
|  | **June 29,**<br>**2025** | **December 29,**<br>**2024** |
| **Assets** |  |  |
| &nbsp;&nbsp;Current assets: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cash and cash equivalents | $1534 | $4460 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | 3325 | 2158 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Inventory, net | 37349 | 34036 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Assets for recovery | 4020 | 2383 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Income tax refund receivable, net | 1149 | 4177 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepaids and other current assets | 4219 | 4287 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current assets | 51596 | 51501 |
| &nbsp;&nbsp;Property and equipment, net | 3026 | 3642 |
| &nbsp;&nbsp;Goodwill | 7056 | 7056 |
| &nbsp;&nbsp;Tradename | 18509 | 18509 |
| &nbsp;&nbsp;Intangible assets, net | 2650 | 2762 |
| &nbsp;&nbsp;Lease right-of-use assets | 17471 | 24030 |
| &nbsp;&nbsp;Other noncurrent assets | 652 | 698 |
| Total assets | $100960 | $108198 |
| **Liabilities and Stockholders' Equity** |  |  |
| &nbsp;&nbsp;Current liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | $6403 | $10991 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current liabilities | 27717 | 15985 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Returns reserve | 16530 | 9765 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stored-value card liability | 19927 | 17883 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Revolving line of credit | 5750 | 13090 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lease liabilities, current | 6402 | 6611 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current liabilities | 82729 | 74325 |
| &nbsp;&nbsp;Lease liabilities, noncurrent | 13073 | 19653 |
| &nbsp;&nbsp;Other noncurrent liabilities | 905 | 852 |
| &nbsp;&nbsp;Total liabilities | 96707 | 94830 |
| **Stockholders' equity:** |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Preferred stock: $0.001 par value, 10,000,000 shares authorized, and no shares issued or outstanding  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Common stock: $0.001 par value, 250,000,000 shares authorized; 2,878,213 and 2,804,542 shares issued and outstanding as of June 29, 2025 and December 29, 2024, respectively(1) | 43 | 42 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Additional paid-in capital | 264932 | 262313 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accumulated deficit | (259484) | (248491) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Treasury stock, at cost, 112,092 shares and 22,621 shares as of June 29, 2025 and December 29, 2024, respectively<sup>(1)</sup> | (1238) | (496) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total stockholders' equity | 4253 | 13368 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total liabilities and stockholders' equity | $100960 | $108198 |

---

(1) Amounts have been adjusted to reflect the 1-for-15 reverse stock split that became effective as of the opening of business on July 7, 2025. Refer to Note 2, "Significant Accounting Policies", in the Notes to the Condensed Consolidated Financial Statements included in the Quarterly Report on Form 10-Q for the period ended June 29, 2025, for more information.

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#### LULU'S FASHION LOUNGE HOLDINGS, INC.

#### CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
**(Unaudited)**

**(In thousands)**

---

| | | |
|:---|:---|:---|
|  | **Twenty-Six Weeks Ended** | **Twenty-Six Weeks Ended** |
|  | **June 29,**<br>**2025** | **June 30,**<br>**2024** |
| **Cash Flows from Operating Activities** |  |  |
| Net loss | $(10993) | $(16532) |
| Adjustments to reconcile net loss to net cash provided by operating activities: |  |  |
| &nbsp;&nbsp;Depreciation and amortization | 2628 | 2710 |
| &nbsp;&nbsp;Noncash lease expense | 2300 | 1956 |
| &nbsp;&nbsp;Gain on lease modification | (92) |  |
| &nbsp;&nbsp;Gain on lease termination | (229) |  |
| &nbsp;&nbsp;Amortization of debt discount and debt issuance costs | 314 | 78 |
| &nbsp;&nbsp;Loss on disposal of property and equipment | 2 |  |
| &nbsp;&nbsp;Equity-based compensation expense | 2756 | 4128 |
| &nbsp;&nbsp;Deferred income taxes |  | 3802 |
| &nbsp;&nbsp;Changes in operating assets and liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | (1167) | (244) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Inventories | (3313) | (2195) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Assets for recovery | (1637) | (533) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Income taxes (receivable) payable | 3028 | (50) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepaid and other current assets | (282) | (373) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | (4588) | 2980 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current liabilities | 20455 | 15221 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | (2268) | (1928) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Other noncurrent liabilities | 52 | 1617 |
| &nbsp;&nbsp;&nbsp;&nbsp;**Net cash provided by operating activities** | 6966 | 10637 |
| **Cash Flows from Investing Activities** |  |  |
| &nbsp;&nbsp;Capitalized software development costs | (810) | (738) |
| &nbsp;&nbsp;Purchases of property and equipment | (276) | (885) |
| &nbsp;&nbsp;Other | 33 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;**Net cash used in investing activities** | (1053) | (1623) |
| **Cash Flows from Financing Activities** |  |  |
| &nbsp;&nbsp;Proceeds from borrowings on revolving line of credit |  | 20000 |
| &nbsp;&nbsp;Repayments on revolving line of credit | (7340) | (28000) |
| &nbsp;&nbsp;Proceeds from issuance of common stock under ESPP | 88 | 167 |
| &nbsp;&nbsp;Principal payments on finance lease obligations | (636) | (1056) |
| &nbsp;&nbsp;Withholding tax payments related to vesting of RSUs and 2023 Bonus Plan | (209) | (763) |
| &nbsp;&nbsp;Repurchase of common stock | (742) | (87) |
| &nbsp;&nbsp;&nbsp;&nbsp;**Net cash used in financing activities** | (8839) | (9739) |
| Net decrease in cash and cash equivalents  | (2926) | (725) |
| Cash and cash equivalents at beginning of period | 4460 | 2506 |
| Cash, cash equivalents and restricted cash at end of period | $1534 | $1781 |

---

**Webcast & Conference Call Information**

The Company will host a conference call and live webcast with the investment community at 5:00 p.m. Eastern Time today, Wednesday, August 13, 2025, to discuss its second quarter 2025 financial results. The live webcast will be accessible through the Investor Relations section of the Company's website at https://investors.lulus.com/. To access the call through a conference line, dial 1-844-512-2921 (in the U.S.) or 1-412-317-6671 (international callers). A replay of the conference call will be posted shortly after the call and will be available for seven days following the call. To access the replay, dial 1-844-512-2921 (in the U.S.) or 1-412-317-6671 (international callers). The access code for the replay is 13754162.

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**About Lulus**

Headquartered in California and serving millions of customers worldwide, Lulus is an attainable luxury fashion brand for women, offering modern, unapologetically feminine designs at accessible prices for every occasion. Our aim is to make every woman feel confident and celebrated, supporting her for all of life's occasions, big or small – from work desk to dream date, cozying up on the couch to the spotlight of her wedding day. Founded in 1996, Lulus delivers fresh styles to consumers daily, using direct consumer feedback and insights to refine product offerings and elevate the customer experience. Lulus' world class personal stylists, bridal concierge, and customer care team share an unwavering commitment to elevating style and quality and bring exceptional customer service and personalized shopping to customers around the world. Follow @lulus on Instagram and @lulus on TikTok. Lulus is a registered trademark of Lulu's Fashion Lounge, LLC. All rights reserved.

**Forward-Looking Statements**

This press release contains "forward-looking statements" within the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements, including but not limited to statements regarding our opportunities for growth, the long-term growth trajectory of our business, the negotiation of a new asset-based revolving credit facility, the intended impact of cost-reduction measures and our financial outlook for the third fiscal quarter ending September 28, 2025 and fiscal year ending December 28, 2025. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Lulus' actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the risk factors discussed in Part I, Item 1A, "Risk Factors" in Lulus' Annual Report on Form 10-K for the fiscal year ended December 29, 2024, Part II, Item IA, "Risk Factors" in Lulus' Quarterly Reports on Form 10-Q for the fiscal quarters ended March 30, 2025 and June 29, 2025, and our other filings with the Securities and Exchange Commission which could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management's estimates as of the date of this press release. While Lulus may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, except as required by law, even if subsequent events cause its views to change.

**Use of Non-GAAP Financial Measures and Other Operating Metrics**

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with accounting principles generally accepted in the United States of America ("GAAP"), we reference in this press release and the accompanying tables the following non-GAAP financial measures: Adjusted EBITDA, Adjusted EBITDA Margin, Net Debt and Free Cash Flow. The presentation of this non-GAAP financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP, and our non-GAAP measures may be different from non-GAAP measures used by other companies. We use these non-GAAP financial measures to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance and liquidity by excluding certain expenses that may not be indicative of our ongoing core operating performance. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when analyzing historical performance and liquidity and when planning, forecasting, and analyzing future periods. For a reconciliation of these non-GAAP financial measures to GAAP measures, please see the tables captioned "Reconciliation of Non-GAAP Financial Measures" included at the end of this release. Definitions of our non-GAAP financial measures and other operating metrics are presented below. We also use certain key operating metrics, including Gross Margin, Active Customers, Average Order Value, and Total Orders Placed.

**Adjusted EBITDA**

Adjusted EBITDA is a non-GAAP financial measure that we calculate as net loss before interest expense, income taxes, depreciation and amortization, adjusted to exclude the effects of equity-based compensation expense and other non-routine expenses. Adjusted EBITDA is a key measure used by management to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, the exclusion of certain

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expenses in calculating Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis and, in the case of exclusion of the impact of equity-based compensation, excludes items that we do not consider to be indicative of our core operating performance.

**Adjusted EBITDA Margin**

Adjusted EBITDA Margin is a non-GAAP financial measure that we calculate as Adjusted EBITDA (as defined above) as a percentage of our net revenue.

**Active Customers**

We define Active Customers as the number of customers who have made at least one purchase across our platform in the prior 12-month period. Active Customer count is measured as of the last day of the relevant period. We consider the number of Active Customers to be a key performance metric on the basis that it is directly related to consumer awareness of our brand, our ability to attract visitors to our digital platform, and our ability to convert visitors to paying customers. Active Customer counts are based on deduplication logic using customer account and guest checkout name, address, and email information.

**Average Order Value**

We define AOV as the sum of the total gross sales before returns across our platform in a given period, plus shipping revenue, less discounts and markdowns, divided by the Total Orders Placed (as defined below) in that period. AOV reflects the average basket size of our customers. AOV may fluctuate as we continue investing in the development and introduction of new Lulus merchandise and as a result of our promotional discount activity.

**Free Cash Flow**

Free Cash Flow is a non-GAAP financial measure that we calculate as net cash (used in) provided by operating activities less cash used for capitalized software development costs and purchases of property and equipment. We view Free Cash Flow as an important indicator of our liquidity because it measures the amount of cash we generate.

**Gross Margin**

We define Gross Margin as gross profit as a percentage of our net revenue. Gross profit is equal to our net revenue less cost of revenue. Certain of our competitors and other retailers report cost of revenue differently than we do. As a result, the reporting of our gross profit and Gross Margin may not be comparable to other companies.

**Net Debt**

Net Debt is a non-GAAP financial measure that is defined as total debt, which currently consists of the revolving line of credit, less cash and cash equivalents. We consider Net Debt to be an important supplemental measure of our financial position, which allows us to analyze our leverage.

**Total Orders Placed**

We define Total Orders Placed as the number of customer orders placed across our platform during a particular period. An order is counted on the day the customer places the order. We do not adjust the number of Total Orders Placed for any cancellation or return that may have occurred subsequent to a customer placing an order. We consider Total Orders Placed as a key performance metric on the basis that it is directly related to our ability to attract and retain customers as well as drive purchase frequency. Total Orders Placed, together with AOV, is an indicator of the net revenue we expect to generate in a particular period.

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**LULU'S FASHION LOUNGE HOLDINGS, INC.**

#### KEY OPERATING AND FINANCIAL METRICS
**(Unaudited)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Thirteen Weeks Ended** | **Thirteen Weeks Ended** | **Twenty-Six Weeks Ended** | **Twenty-Six Weeks Ended** |
|  | **June 29, 2025** | **June 30, 2024** | **June 29, 2025** | **June 30, 2024** |
|  | **(In thousands, except Average Order Value and percentages)** | **(In thousands, except Average Order Value and percentages)** | **(In thousands, except Average Order Value and percentages)** | **(In thousands, except Average Order Value and percentages)** |
| Gross Margin | 45.3% | 45.5% | 43.1% | 44.0% |
| Net loss | $(2995) | $(10796) | $(10993) | $(16532) |
| Adjusted EBITDA | $482 | $(207) | $(4188) | $(2866) |
| Adjusted EBITDA Margin | 0.6% | (0.2)% | (2.9)% | (1.7)% |
| Average Order Value | $145 | $143 | $141 | $143 |
| Active Customers | 2460 | 2670 | 2460 | 2670 |

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#### Note: Refer to "Use of Non-GAAP Financial Measures and Other Operating Metrics" section above for definitions of these metrics.

#### LULU'S FASHION LOUNGE HOLDINGS, INC.

#### RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
**(Unaudited)**

A reconciliation to non-GAAP Net Debt from total debt as of June 29, 2025 and December 29, 2024 is as follows:

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| | | | |
|:---|:---|:---|:---|
|  | **As of** | **As of** | **As of** |
|  | **June 29, 2025** | **March 30, 2025** | **December 29, 2024** |
|  | **(In thousands)** | **(In thousands)** | **(In thousands)** |
| Total debt (1) | $(5750) | $(10090) | $(13090) |
| Cash and cash equivalents | 1534 | 8616 | 4460 |
| Net Debt | $(4216) | $(1474) | $(8630) |

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&nbsp;&nbsp;&nbsp;&nbsp;(1) Consists of the revolving line of credit

A reconciliation to non-GAAP Adjusted EBITDA from net loss for the thirteen and twenty-six weeks ended June 29, 2025 and June 30, 2024 is as follows:

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **Thirteen Weeks Ended** | **Thirteen Weeks Ended** | **Twenty-Six Weeks Ended** | **Twenty-Six Weeks Ended** |
|  | **June 29, 2025** | **June 30, 2024** | **June 29, 2025** | **June 30, 2024** |
|  | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** |
| Net loss  | $(2995) | $(10796) | $(10993) | $(16532) |
| Excluding: |  |  |  |  |
| Depreciation and amortization | 1277 | 1371 | 2628 | 2710 |
| Interest expense | 856 | 270 | 1433 | 653 |
| Income tax provision (benefit)  | 62 | 6331 | (12) | 5752 |
| Equity-based compensation expense (1) | 1282 | 2194 | 2756 | 4128 |
| Other non-routine expense (2) |  | 423 |  | 423 |
| Adjusted EBITDA | $482 | $(207) | $(4188) | $(2866) |
| Net loss margin | (3.7)% | (11.7)% | (7.5)% | (9.8)% |
| Adjusted EBITDA Margin | 0.6% | (0.2)% | (2.9)% | (1.7)% |

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&nbsp;&nbsp;&nbsp;&nbsp;(1) The thirteen and twenty-six weeks ended June 29, 2025 include equity-based compensation expense for performance stock units ("PSUs") and restricted stock units ("RSUs") granted during the period and prior periods. The thirteen and twenty-six weeks ended June 30, 2024 include equity-based compensation expense for PSUs and RSUs granted during the period and prior periods, as well as equity-based awards granted in prior periods.

&nbsp;&nbsp;&nbsp;&nbsp;(2) The thirteen and twenty-six weeks ended June 30, 2024 include non-routine expenses related to a legal reserve accrual net of an anticipated and contingent insurance receivable.

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A reconciliation to non-GAAP Free Cash Flow from net cash (used in) provided by operating activities for the thirteen and twenty-six weeks ended June 29, 2025 and June 30, 2024 is as follows:

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **Thirteen Weeks Ended** | **Thirteen Weeks Ended** | **Twenty-Six Weeks Ended** | **Twenty-Six Weeks Ended** |
|  | **June 29, 2025** | **June 30, 2024** | **June 29, 2025** | **June 30, 2024** |
| Net cash (used in) provided by operating activities | $(1356) | $3690 | $6966 | $10637 |
| Capitalized software development costs | (383) | (341) | (810) | (738) |
| Purchases of property and equipment | (136) | (323) | (276) | (885) |
| Free Cash Flow | $(1875) | $3026 | $5880 | $9014 |

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#### Contact
investors@lulus.com

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