# EDGAR Filing Document

**Accession Number:** 0000007195
**File Stem:** 0000007195-26-000001
**Filing Date:** 2026-1
**Character Count:** 13810
**Document Hash:** 8e38f640b47c62273f39926ee7645806
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000007195-26-000001.hdr.sgml**: 20260122

**ACCESSION NUMBER**: 0000007195-26-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20251231

**FILED AS OF DATE**: 20260122

**DATE AS OF CHANGE**: 20260122

**EFFECTIVENESS DATE**: 20260122

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** ARGUS INVESTORS' COUNSEL, INC.
- **CENTRAL INDEX KEY:** 0000007195

**ORGANIZATION NAME:**
- **EIN:** 131931123
- **FISCAL YEAR END:** 1031

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-00542
- **FILM NUMBER:** 26552242

**BUSINESS ADDRESS:**
- **STREET 1:** 61 BROADWAY STE: 1905
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10006
- **BUSINESS PHONE:** 2033169000

**MAIL ADDRESS:**
- **STREET 1:** 61 BROADWAY STE: 1905
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10006

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** ARGUS INVESTORS COUNSEL INC
- **DATE OF NAME CHANGE:** 19920929

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** ARGUS INVESTORS' COUNSEL INC.<br>**Address:** 61 BROADWAY STE: 1905<br>NEW YORK, NY 10006

**Form 13F File Number:** 028-00542

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Kevin Heal<br>**Title:** Chief Compliance Officer<br>**Phone:** 646-747-5448

**Signature, Place, and Date of Signing:**

Kevin Heal  New York, NY  01-22-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 105

**Form 13F Information Table Value Total:** $125192072

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| Abbott Labs | COM | 002824100 |  | 265042 | 2115 | SH |  | SOLE |  | 842 | 0 | 1273 |
| Adobe Inc | COM | 00724F101 |  | 1268080 | 3623 | SH |  | SOLE |  | 267 | 0 | 3356 |
| Air Prods  Chems Inc | COM | 009158106 |  | 221083 | 895 | SH |  | SOLE |  | 470 | 0 | 425 |
| Alphabet Inc | COM | 02079K305 |  | 5620740 | 17958 | SH |  | SOLE |  | 1662 | 0 | 16296 |
| Amazon.com Inc | COM | 023135106 |  | 2902417 | 12574 | SH |  | SOLE |  | 1848 | 0 | 10726 |
| American Express Co | COM | 025816109 |  | 1433186 | 3874 | SH |  | SOLE |  | 585 | 0 | 3289 |
| American International Group | COM | 026874784 |  | 509365 | 5954 | SH |  | SOLE |  | 0 | 0 | 5954 |
| American Twr Corp-REIT | COM | 03027X100 |  | 251943 | 1435 | SH |  | SOLE |  | 640 | 0 | 795 |
| Ameriprise Financial Inc | COM | 03076C106 |  | 296165 | 604 | SH |  | SOLE |  | 73 | 0 | 531 |
| Amgen Inc | COM | 031162100 |  | 436632 | 1334 | SH |  | SOLE |  | 436 | 0 | 898 |
| Analog Devices Inc | COM | 032654105 |  | 3456100 | 12744 | SH |  | SOLE |  | 703 | 0 | 12041 |
| Apple Inc | COM | 037833100 |  | 4783659 | 17596 | SH |  | SOLE |  | 2115 | 0 | 15481 |
| Applied Materials Inc | COM | 038222105 |  | 2919763 | 11361 | SH |  | SOLE |  | 925 | 0 | 10436 |
| Arista Networks Inc | COM | 040413205 |  | 1875957 | 14317 | SH |  | SOLE |  | 1965 | 0 | 12352 |
| Automatic Data Processing Inc | COM | 053015103 |  | 229964 | 894 | SH |  | SOLE |  | 399 | 0 | 495 |
| Axon Enterprise Inc | COM | 05464C101 |  | 2504788 | 4410 | SH |  | SOLE |  | 414 | 0 | 3996 |
| Bank of New York Mellon Corp | COM | 064058100 |  | 801137 | 6901 | SH |  | SOLE |  | 0 | 0 | 6901 |
| Becton Dickinson  Co | COM | 075887109 |  | 248410 | 1280 | SH |  | SOLE |  | 500 | 0 | 780 |
| BlackRock Inc | COM | 09290D101 |  | 2691022 | 2514 | SH |  | SOLE |  | 295 | 0 | 2219 |
| Blackstone Inc | COM | 09260D107 |  | 257260 | 1669 | SH |  | SOLE |  | 215 | 0 | 1454 |
| Bondbloxx Bloomberg ETF | COM | 09789C861 |  | 562519 | 11356 | SH |  | SOLE |  | 659 | 0 | 10697 |
| Bondbloxx Bloomberg Six Mth Ta | COM | 09789C788 |  | 537474 | 10696 | SH |  | SOLE |  | 2589 | 0 | 8107 |
| Boston Scientific Corp | COM | 101137107 |  | 2552715 | 26772 | SH |  | SOLE |  | 3217 | 0 | 23555 |
| Broadcom Inc | COM | 11135F101 |  | 1379208 | 3985 | SH |  | SOLE |  | 430 | 0 | 3555 |
| CSX Corp | COM | 126408103 |  | 205139 | 5659 | SH |  | SOLE |  | 745 | 0 | 4914 |
| Caterpillar Inc | COM | 149123101 |  | 340858 | 595 | SH |  | SOLE |  | 200 | 0 | 395 |
| Cintas Corporation | COM | 172908105 |  | 612544 | 3257 | SH |  | SOLE |  | 79 | 0 | 3178 |
| Cisco Systems Inc | COM | 17275R102 |  | 320137 | 4156 | SH |  | SOLE |  | 1811 | 0 | 2345 |
| Constellation Energy Corp | COM | 21037t109 |  | 777194 | 2200 | SH |  | SOLE |  | 791 | 0 | 1409 |
| Corning Inc | COM | 219350105 |  | 356982 | 4077 | SH |  | SOLE |  | 1532 | 0 | 2545 |
| Costco Wholesale Corp | COM | 22160K105 |  | 3961488 | 4594 | SH |  | SOLE |  | 329 | 0 | 4265 |
| DICK's Sporting Goods Inc | COM | 253393102 |  | 220737 | 1115 | SH |  | SOLE |  | 137 | 0 | 978 |
| DoorDash Inc | COM | 25809K105 |  | 1441319 | 6364 | SH |  | SOLE |  | 874 | 0 | 5490 |
| Doubleline ETF Trust-Mortgage | COM | 25861R402 |  | 260292 | 5242 | SH |  | SOLE |  | 1524 | 0 | 3718 |
| Duke Energy Corp | COM | 26441C204 |  | 521350 | 4448 | SH |  | SOLE |  | 284 | 0 | 4164 |
| Ecolab Inc | COM | 278865100 |  | 548929 | 2091 | SH |  | SOLE |  | 37 | 0 | 2054 |
| Eli Lilly and Company | COM | 532457108 |  | 4375366 | 4071 | SH |  | SOLE |  | 181 | 0 | 3890 |
| Emerson Elec Co | COM | 291011104 |  | 266767 | 2010 | SH |  | SOLE |  | 700 | 0 | 1310 |
| Exxon Mobil Corp | COM | 30231G102 |  | 978048 | 8127 | SH |  | SOLE |  | 1247 | 0 | 6880 |
| GE Aerospace | COM | 369604301 |  | 1006642 | 3268 | SH |  | SOLE |  | 996 | 0 | 2272 |
| General Dynamics Corp | COM | 369550108 |  | 286498 | 851 | SH |  | SOLE |  | 325 | 0 | 526 |
| Home Depot Inc | COM | 437076102 |  | 247752 | 720 | SH |  | SOLE |  | 275 | 0 | 445 |
| Howmet Aerospace Inc | COM | 443201108 |  | 556629 | 2715 | SH |  | SOLE |  | 0 | 0 | 2715 |
| IShares Floating Rate Bond ETF | COM | 46429B655 |  | 584331 | 11489 | SH |  | SOLE |  | 1699 | 0 | 9790 |
| Illinois Tool Wks Inc | COM | 452308109 |  | 232507 | 944 | SH |  | SOLE |  | 434 | 0 | 510 |
| International Business Machine | COM | 459200101 |  | 591235 | 1996 | SH |  | SOLE |  | 627 | 0 | 1369 |
| International Paper Co | COM | 460146103 |  | 243824 | 6190 | SH |  | SOLE |  | 3125 | 0 | 3065 |
| Invesco Preferred ETF | COM | 46138E511 |  | 520176 | 46279 | SH |  | SOLE |  | 7159 | 0 | 39120 |
| Invesco S 500 Quality ETF | COM | 46137V241 |  | 508614 | 6777 | SH |  | SOLE |  | 331 | 0 | 6446 |
| JPMorgan Chase  Co | COM | 46625H100 |  | 4379100 | 13590 | SH |  | SOLE |  | 659 | 0 | 12931 |
| Jacobs Solutions Inc | COM | 46982L108 |  | 528250 | 3988 | SH |  | SOLE |  | 133 | 0 | 3855 |
| Johnson  Johnson | COM | 478160104 |  | 421557 | 2037 | SH |  | SOLE |  | 585 | 0 | 1452 |
| KLA Corporation | COM | 482480100 |  | 928321 | 764 | SH |  | SOLE |  | 40 | 0 | 724 |
| Marriott International | COM | 571903202 |  | 327303 | 1055 | SH |  | SOLE |  | 440 | 0 | 615 |
| Marvell Technology Inc | COM | 573874104 |  | 252391 | 2970 | SH |  | SOLE |  | 352 | 0 | 2618 |
| Mastercard Inc CL A | COM | 57636Q104 |  | 982574 | 1721 | SH |  | SOLE |  | 338 | 0 | 1383 |
| McKesson Corp | COM | 58155Q103 |  | 563539 | 687 | SH |  | SOLE |  | 0 | 0 | 687 |
| Meta Platforms Inc | COM | 30303M102 |  | 4159726 | 6302 | SH |  | SOLE |  | 471 | 0 | 5831 |
| Microsoft Corp | COM | 594918104 |  | 1991554 | 4118 | SH |  | SOLE |  | 1086 | 0 | 3032 |
| Morgan Stanley | COM | 617446448 |  | 381689 | 2150 | SH |  | SOLE |  | 1050 | 0 | 1100 |
| Nasdaq Inc | COM | 631103108 |  | 670894 | 6907 | SH |  | SOLE |  | 0 | 0 | 6907 |
| Netflix Inc | COM | 64110L106 |  | 736954 | 7860 | SH |  | SOLE |  | 3480 | 0 | 4380 |
| Norfolk Southern Corp | COM | 655844108 |  | 288720 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| Nucor Corp | COM | 670346105 |  | 373522 | 2290 | SH |  | SOLE |  | 980 | 0 | 1310 |
| Nvidia Corp | COM | 67066G104 |  | 5673301 | 30420 | SH |  | SOLE |  | 3667 | 0 | 26753 |
| Oracle Corp | COM | 68389X105 |  | 3116459 | 15989 | SH |  | SOLE |  | 1809 | 0 | 14180 |
| Palo Alto Networks | COM | 697435105 |  | 1187906 | 6449 | SH |  | SOLE |  | 715 | 0 | 5734 |
| Parker-Hannifin Corp | COM | 701094104 |  | 675041 | 768 | SH |  | SOLE |  | 0 | 0 | 768 |
| PayPal Holdings Inc | COM | 70450Y103 |  | 1028898 | 17624 | SH |  | SOLE |  | 330 | 0 | 17294 |
| Quanta Services Inc | COM | 74762E102 |  | 3526229 | 8355 | SH |  | SOLE |  | 1023 | 0 | 7332 |
| Raymond James Financial Inc | COM | 754730109 |  | 483536 | 3011 | SH |  | SOLE |  | 0 | 0 | 3011 |
| Royal Caribbean Cruises Ltd | COM | V7780T103 |  | 1398838 | 5015 | SH |  | SOLE |  | 14 | 0 | 5001 |
| S Global Inc | COM | 78409V104 |  | 1921536 | 3677 | SH |  | SOLE |  | 406 | 0 | 3271 |
| Schwab Charles Corp | COM | 808513105 |  | 2871054 | 28736 | SH |  | SOLE |  | 2688 | 0 | 26048 |
| Schwab US Dividend Equity ETF | COM | 808524797 |  | 387504 | 14127 | SH |  | SOLE |  | 377 | 0 | 13750 |
| ServiceNow Inc | COM | 81762P102 |  | 1328310 | 8671 | SH |  | SOLE |  | 940 | 0 | 7731 |
| Shell PLC | COM | 780259305 |  | 200674 | 2731 | SH |  | SOLE |  | 316 | 0 | 2415 |
| Stryker Corp | COM | 863667101 |  | 985550 | 2804 | SH |  | SOLE |  | 862 | 0 | 1942 |
| T-Mobile US Inc | COM | 872590104 |  | 235932 | 1162 | SH |  | SOLE |  | 146 | 0 | 1016 |
| TJX Companies | COM | 872540109 |  | 1008603 | 6566 | SH |  | SOLE |  | 1040 | 0 | 5526 |
| Taiwan Semiconductor Manufactu | COM | 874039100 |  | 621455 | 2045 | SH |  | SOLE |  | 245 | 0 | 1800 |
| Targa Resources Corp | COM | 87612G101 |  | 1920031 | 10407 | SH |  | SOLE |  | 2281 | 0 | 8126 |
| Texas Instruments Inc | COM | 882508104 |  | 391914 | 2259 | SH |  | SOLE |  | 690 | 0 | 1569 |
| The Procter  Gamble Co | COM | 742718109 |  | 386650 | 2698 | SH |  | SOLE |  | 757 | 0 | 1941 |
| The Southern Company | COM | 842587107 |  | 253316 | 2905 | SH |  | SOLE |  | 351 | 0 | 2554 |
| The Walt Disney Co | COM | 254687106 |  | 272479 | 2395 | SH |  | SOLE |  | 850 | 0 | 1545 |
| Thermo Fisher Scientific | COM | 883556102 |  | 584665 | 1009 | SH |  | SOLE |  | 0 | 0 | 1009 |
| Trane Technologies plc | COM | G8994E103 |  | 3291554 | 8457 | SH |  | SOLE |  | 151 | 0 | 8306 |
| US Bancorp | COM | 902973304 |  | 279233 | 5233 | SH |  | SOLE |  | 2000 | 0 | 3233 |
| Uber Technologies Inc | COM | 90353T100 |  | 906572 | 11095 | SH |  | SOLE |  | 2366 | 0 | 8729 |
| Union Pacific Corp | COM | 907818108 |  | 242886 | 1050 | SH |  | SOLE |  | 425 | 0 | 625 |
| United Rentals Inc | COM | 911363109 |  | 2716592 | 3357 | SH |  | SOLE |  | 393 | 0 | 2964 |
| Vanguard Divided Appreciation | COM | 921908844 |  | 286373 | 1303 | SH |  | SOLE |  | 325 | 0 | 978 |
| Vanguard Interm-Tm Corp Bd Idx | COM | 92206C870 |  | 570421 | 6811 | SH |  | SOLE |  | 669 | 0 | 6142 |
| Vanguard Short-Term Bd ETF | COM | 921937827 |  | 597853 | 7586 | SH |  | SOLE |  | 606 | 0 | 6980 |
| Verizon Communications Inc | COM | 92343V104 |  | 327306 | 8036 | SH |  | SOLE |  | 3306 | 0 | 4730 |
| Visa Inc | COM | 92826C839 |  | 2910589 | 8299 | SH |  | SOLE |  | 724 | 0 | 7575 |
| Walmart Inc | COM | 931142103 |  | 1066862 | 9576 | SH |  | SOLE |  | 1294 | 0 | 8282 |
| Waste Management Inc | COM | 94106L109 |  | 250700 | 1141 | SH |  | SOLE |  | 1038 | 0 | 103 |
| Wells Fargo  Company | COM | 949746101 |  | 2927988 | 31416 | SH |  | SOLE |  | 67 | 0 | 31349 |
| iShares 3-7 Yr Treasury Bond E | COM | 464288661 |  | 728751 | 6106 | SH |  | SOLE |  | 875 | 0 | 5231 |
| iShares Core S 500 | COM | 464287200 |  | 332196 | 485 | SH |  | SOLE |  | 0 | 0 | 485 |
| iShares MSCI EAFE ETF | COM | 464287465 |  | 595674 | 6203 | SH |  | SOLE |  | 500 | 0 | 5703 |
| iShares Russell 1000 Grw ETF | COM | 464287614 |  | 1242886 | 2626 | SH |  | SOLE |  | 0 | 0 | 2626 |
| iShares Russell 2000 Index ETF | COM | 464287655 |  | 501674 | 2038 | SH |  | SOLE |  | 0 | 0 | 2038 |

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