# EDGAR Filing Document

**Accession Number:** 0001726978
**File Stem:** 0001726978-25-000131
**Filing Date:** 2025-8
**Character Count:** 10169
**Document Hash:** 6847b01fb5b57da448ad24c38d6018b8
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001726978-25-000131.hdr.sgml**: 20250828

**ACCESSION NUMBER**: 0001726978-25-000131

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 13

**CONFORMED PERIOD OF REPORT**: 20250826

**ITEM INFORMATION**: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20250828

**DATE AS OF CHANGE**: 20250828

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Goosehead Insurance, Inc.
- **CENTRAL INDEX KEY:** 0001726978
- **STANDARD INDUSTRIAL CLASSIFICATION:** INSURANCE AGENTS BROKERS & SERVICES [6411]
- **ORGANIZATION NAME:** 02 Finance
- **EIN:** 000000000
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-38466
- **FILM NUMBER:** 251274123

**BUSINESS ADDRESS:**
- **STREET 1:** 1500 SOLANA BLVD
- **STREET 2:** BUILDING 4, SUITE 4500
- **CITY:** WESTLAKE
- **STATE:** TX
- **ZIP:** 76262
- **BUSINESS PHONE:** 214-838-5500

**MAIL ADDRESS:**
- **STREET 1:** 1500 SOLANA BLVD
- **STREET 2:** BUILDING 4, SUITE 4500
- **CITY:** WESTLAKE
- **STATE:** TX
- **ZIP:** 76262

?xml version='1.0' encoding='ASCII'? gshd-20250826

______________________________________________________________________________________________________

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**WASHINGTON, DC 20549**

_____________________________________________________________________________________________________

**FORM 8-K**

______________________________________________________________________________________________________

**CURRENT REPORT**

**Pursuant to Section 13 or 15(d) of the**

**Securities Exchange Act of 1934**

**Date of report (Date of earliest event reported): August 26, 2025**

______________________________________________________________________________________________________

**Goosehead Insurance, Inc.**

**(Exact Name of Registrant as Specified in Charter)**

______________________________________________________________________________________________________

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| | | |
|:---|:---|:---|
| <u>Delaware</u> | <u>001-38466</u> | <u>82-3886022</u> |
| **(State or Other Jurisdiction**<br>**of Incorporation)** | **(Commission**<br>**File Number)** | **(I.R.S. Employer**<br>**Identification No.)** |

---

1500 Solana Boulevard, Ste. 4500

Westlake, Texas 76262&nbsp;&nbsp;&nbsp;&nbsp;

**(Address of Principal Executive Offices, and Zip Code)**

214-838-5500

**Registrant's Telephone Number, Including Area Code**

Not applicable

 **(Former Name or Former Address, if Changed Since Last Report)**

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (*see* General Instruction A.2. below):

☐ Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communication pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communication pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered |
| Class A Common Stock, par value $.01 per share | GSHD | NASDAQ |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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**Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.**

On August 26, 2025, Goosehead Insurance, Inc. (the "Company") appointed Mark E. Jones, Jr. as Chief Operating Officer of the Company. Mr. Jones, Jr.'s appointment became effective on August 26, 2025. Mr. Jones, Jr. will remain Chief Financial Officer of the Company.

Mr. Jones, Jr., 33, joined Goosehead in 2016 as its Controller and was promoted to Vice President of Finance in 2020 and Chief Financial Officer in 2022. He was instrumental to Goosehead's IPO in 2018 and has been responsible for overseeing Goosehead's financial reporting, financial planning and analysis, treasury, investor relations, enterprise sales and partnerships. Prior to joining Goosehead, Mr. Jones, Jr. worked in Ernst & Young's Audit practice, primarily focused on financial service companies. He is a graduate of Texas A&M University with a bachelor's degree in accounting and a master's degree in finance and is a Certified Public Accountant.

In connection with his appointment as Chief Operating Officer, Mr. Jones, Jr. will receive stock options with respect to 20,000 shares of Class A common stock, granted at a 10% premium over the closing market price of the Company's Class A common stock on the date of the grant. His compensation will otherwise not be changed.

Mr. Jones, Jr. is the son of Mark E. Jones, the Company's Executive Chairman and director, and Robyn Jones, the Company's Vice Chairman and director.

**Item 7.01 Regulation FD Disclosure.**

On August 28, 2025, the Company issued a press release announcing the appointment of Mr. Mark E. Jones, Jr. as Chief Operating Officer of the Company. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The information contained in this Item 7.01 and Exhibit 99.1 attached hereto is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

**Item 9.01 Financial Statements and Exhibits.**

(d) Exhibits

---

| | |
|:---|:---|
| **Exhibit**<br>**No.** | **Description** |
| <u>[99.1](a20250828-pressrelease.htm)</u> | Press Release issued by Goosehead Insurance, Inc. dated August 28, 2025 |

---

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: August 28, 2025

---

| | |
|:---|:---|
| | **GOOSEHEAD INSURANCE, INC.** |
| By: | /s/ Mark K. Miller |
|  | Mark K. Miller<br>President and Chief Executive Officer |

---

## Exhibit 99.1

**Goosehead Announces Role Expansion of Mark Jones, Jr. as Chief Financial Officer and Chief Operating Officer**

**Westlake, Texas, Aug. 28, 2025** – Goosehead Insurance, Inc. ("Goosehead" or the "Company") (NASDAQ: GSHD) a rapidly growing and innovative independent personal lines insurance agency that distributes its products and services through corporate and franchise locations throughout the United States today announced that Mark Jones, Jr.'s role as Chief Financial Officer has been expanded to include the Chief Operating Officer position. In this newly combined role, Mark will now oversee the company's finance, operations, and strategic go-to-market revenue generating functions.

Mark Jones, Jr., who joined Goosehead in 2016, brings substantial leadership experience spanning finance, operations, and corporate strategy. He is currently serving as Chief Financial Officer, where he leads the company's capital markets, accounting and finance, partnerships and capital allocation strategy.

"Mark has demonstrated exceptional leadership and has a deep understanding of our business from both the financial and go-to-market operational levers, which drive our business," said Mark Miller, President and CEO. "Combining the CFO and COO responsibilities under Mark's leadership will strengthen our ability to execute on our long-term strategy, enhance operational discipline, and deliver value for shareholders."

Mark Jones, Jr. commented, "I am honored to take on this expanded role at such an exciting time in Goosehead's growth journey. By unifying finance, operations and our go-to-market teams, we will sharpen execution across the organization, position the company for sustained success, and help us progress towards our goal of becoming the largest distributor of personal lines insurance in our founder's lifetime."

Mark holds a Bachelors degree in Accounting and a Masters of Science in Finance from Texas A&M University. He is a licensed CPA and has previously served as the Company's Controller and Vice President of Finance.

**About Goosehead Insurance, Inc.**

Goosehead (NASDAQ: GSHD) is a rapidly growing and innovative independent personal lines insurance agency that distributes its products and services through corporate and franchise locations throughout the United States. Goosehead was founded on the premise that the consumer should be at the center of our universe and that everything we do should be directed at providing extraordinary value by offering broad product choice and a world-class service experience. Goosehead represents over 200 insurance companies that underwrite personal and commercial lines. For more information, please visit goosehead.com or goosehead.com/become-a-franchisee.

**Contacts**

Investor Contact:

Dan Farrell

Goosehead Insurance - VP Capital Markets

Phone: (214) 838-5290

Email: dan.farrell@goosehead.com; IR@goosehead.com;

PR Contact:

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Mission North for Goosehead Insurance

Email: goosehead@missionnorth.com; PR@goosehead.com

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