# EDGAR Filing Document

**Accession Number:** 0001576762
**File Stem:** 0001085146-23-000454
**Filing Date:** 2023-1
**Character Count:** 30263
**Document Hash:** e969abea9707db4e7a6bd290d298dc95
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001085146-23-000454.hdr.sgml**: 20230130

**ACCESSION NUMBER**: 0001085146-23-000454

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230130

**DATE AS OF CHANGE**: 20230130

**EFFECTIVENESS DATE**: 20230130

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Advisory Alpha, LLC
- **CENTRAL INDEX KEY:** 0001576762
- **IRS NUMBER:** 452495320
- **STATE OF INCORPORATION:** MI
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-15942
- **FILM NUMBER:** 23565869

**BUSINESS ADDRESS:**
- **STREET 1:** 348 S. WAVERLY RD., SUITE 100
- **CITY:** HOLLAND
- **STATE:** MI
- **ZIP:** 49423
- **BUSINESS PHONE:** 866-530-1400

**MAIL ADDRESS:**
- **STREET 1:** 348 S. WAVERLY RD., SUITE 100
- **CITY:** HOLLAND
- **STATE:** MI
- **ZIP:** 49423

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Advisory Alpha LLC<br>**Address:** 348 S. Waverly Rd. Suite 100<br>HOLLAND, MI 49423

**Form 13F File Number:** 028-15942

**CRD Number (if applicable):** 000158282

**SEC File Number (if applicable):** 801-72499

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Janine Osterink<br>**Title:** Chief Compliance Officer<br>**Phone:** 616-229-9868

**Signature, Place, and Date of Signing:**

/s/  Janine Osterink  Holland, MI  01-30-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 261

**Form 13F Information Table Value Total:** $1412709935

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBOTT LABS | COM | 002824100 |  | 599976 | 5464 | SH |  | SOLE |  | 0 | 0 | 5464 |
| ABBVIE INC | COM | 00287Y109 |  | 806501 | 4990 | SH |  | SOLE |  | 0 | 0 | 4990 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 |  | 270998 | 4184 | SH |  | SOLE |  | 0 | 0 | 4184 |
| AGILENT TECHNOLOGIES INC | COM | 00846U101 |  | 342493 | 2288 | SH |  | SOLE |  | 0 | 0 | 2288 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 345855 | 3919 | SH |  | SOLE |  | 0 | 0 | 3919 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 327059 | 3686 | SH |  | SOLE |  | 0 | 0 | 3686 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 824265 | 18032 | SH |  | SOLE |  | 0 | 0 | 18032 |
| AMAZON COM INC | COM | 023135106 |  | 1542841 | 18367 | SH |  | SOLE |  | 0 | 0 | 18367 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 237318 | 1606 | SH |  | SOLE |  | 0 | 0 | 1606 |
| AMPLIFY ETF TR | CWP ENHANCED DIV | 032108409 |  | 413035 | 11518 | SH |  | SOLE |  | 0 | 0 | 11518 |
| AMPLIFY ETF TR | HIGH INCOME | 032108847 |  | 164902 | 14154 | SH |  | SOLE |  | 0 | 0 | 14154 |
| APPLE INC | COM | 037833100 |  | 8277843 | 63710 | SH |  | SOLE |  | 0 | 0 | 63710 |
| APPLIED MATLS INC | COM | 038222105 |  | 931272 | 9563 | SH |  | SOLE |  | 0 | 0 | 9563 |
| ARCHER DANIELS MIDLAND CO | COM | 039483102 |  | 1131378 | 12185 | SH |  | SOLE |  | 0 | 0 | 12185 |
| AT INC | COM | 00206R102 |  | 1018882 | 55343 | SH |  | SOLE |  | 0 | 0 | 55343 |
| BALL CORP | COM | 058498106 |  | 800852 | 15660 | SH |  | SOLE |  | 0 | 0 | 15660 |
| BANK AMERICA CORP | COM | 060505104 |  | 805985 | 24335 | SH |  | SOLE |  | 0 | 0 | 24335 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1080223 | 3497 | SH |  | SOLE |  | 0 | 0 | 3497 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 245162 | 3407 | SH |  | SOLE |  | 0 | 0 | 3407 |
| CAPITAL GROUP FIXED INCOME E | CORE PLUS INCM | 14020Y102 |  | 257274 | 11547 | SH |  | SOLE |  | 0 | 0 | 11547 |
| CATERPILLAR INC | COM | 149123101 |  | 987874 | 4123 | SH |  | SOLE |  | 0 | 0 | 4123 |
| CHEVRON CORP NEW | COM | 166764100 |  | 1609279 | 8965 | SH |  | SOLE |  | 0 | 0 | 8965 |
| CHURCH  DWIGHT CO INC | COM | 171340102 |  | 255372 | 3168 | SH |  | SOLE |  | 0 | 0 | 3168 |
| CION INVT CORP | COM | 17259U204 |  | 100084 | 10265 | SH |  | SOLE |  | 0 | 0 | 10265 |
| CISCO SYS INC | COM | 17275R102 |  | 261186 | 5482 | SH |  | SOLE |  | 0 | 0 | 5482 |
| CME GROUP INC | COM | 12572Q105 |  | 1008960 | 6000 | SH |  | SOLE |  | 0 | 0 | 6000 |
| COCA COLA CO | COM | 191216100 |  | 414074 | 6509 | SH |  | SOLE |  | 0 | 0 | 6509 |
| COMCAST CORP NEW | CL A | 20030N101 |  | 387431 | 11078 | SH |  | SOLE |  | 0 | 0 | 11078 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 972759 | 8243 | SH |  | SOLE |  | 0 | 0 | 8243 |
| CONSOLIDATED EDISON INC | COM | 209115104 |  | 293311 | 3077 | SH |  | SOLE |  | 0 | 0 | 3077 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 793793 | 1738 | SH |  | SOLE |  | 0 | 0 | 1738 |
| CSX CORP | COM | 126408103 |  | 574142 | 18532 | SH |  | SOLE |  | 0 | 0 | 18532 |
| CVS HEALTH CORP | COM | 126650100 |  | 251371 | 2697 | SH |  | SOLE |  | 0 | 0 | 2697 |
| DEERE  CO | COM | 244199105 |  | 5396926 | 12587 | SH |  | SOLE |  | 0 | 0 | 12587 |
| DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | 25434V302 |  | 4283521 | 195149 | SH |  | SOLE |  | 0 | 0 | 195149 |
| DIMENSIONAL ETF TRUST | INTERNATNAL VAL | 25434V807 |  | 2751230 | 90501 | SH |  | SOLE |  | 0 | 0 | 90501 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | 25434V203 |  | 7591878 | 303190 | SH |  | SOLE |  | 0 | 0 | 303190 |
| DIMENSIONAL ETF TRUST | INTL SMALL CAP E | 25434V773 |  | 1472424 | 68453 | SH |  | SOLE |  | 0 | 0 | 68453 |
| DIMENSIONAL ETF TRUST | INTL SMALL CAP V | 25434V781 |  | 1686738 | 75945 | SH |  | SOLE |  | 0 | 0 | 75945 |
| DIMENSIONAL ETF TRUST | US CORE EQT MKT | 25434V104 |  | 6522655 | 241401 | SH |  | SOLE |  | 0 | 0 | 241401 |
| DIMENSIONAL ETF TRUST | US CORE EQUITY 2 | 25434V708 |  | 331954 | 13671 | SH |  | SOLE |  | 0 | 0 | 13671 |
| DIMENSIONAL ETF TRUST | US REAL ESTATE E | 25434V823 |  | 894793 | 42307 | SH |  | SOLE |  | 0 | 0 | 42307 |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | 25434V500 |  | 4236619 | 82827 | SH |  | SOLE |  | 0 | 0 | 82827 |
| DIMENSIONAL ETF TRUST | US SMALL CAP VAL | 25434V815 |  | 2849120 | 115023 | SH |  | SOLE |  | 0 | 0 | 115023 |
| DIMENSIONAL ETF TRUST | US TARGETED VLU | 25434V609 |  | 338865 | 7710 | SH |  | SOLE |  | 0 | 0 | 7710 |
| DISNEY WALT CO | COM | 254687106 |  | 486048 | 5594 | SH |  | SOLE |  | 0 | 0 | 5594 |
| DTE ENERGY CO | COM | 233331107 |  | 206030 | 1753 | SH |  | SOLE |  | 0 | 0 | 1753 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 883453 | 8578 | SH |  | SOLE |  | 0 | 0 | 8578 |
| ENSERVCO CORP | COM NEW | 29358Y201 |  | 95199 | 58404 | SH |  | SOLE |  | 0 | 0 | 58404 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 2933678 | 26597 | SH |  | SOLE |  | 0 | 0 | 26597 |
| FIDELITY COVINGTON TRUST | HIGH DIVID ETF | 316092840 |  | 243224 | 6520 | SH |  | SOLE |  | 0 | 0 | 6520 |
| FIDELITY COVINGTON TRUST | MSCI CONSM DIS | 316092204 |  | 265773 | 4689 | SH |  | SOLE |  | 0 | 0 | 4689 |
| FIDELITY MERRIMACK STR TR | LTD TRM BD ETF | 316188200 |  | 903421 | 18833 | SH |  | SOLE |  | 0 | 0 | 18833 |
| FIDELITY MERRIMACK STR TR | TOTAL BD ETF | 316188309 |  | 1075555 | 23890 | SH |  | SOLE |  | 0 | 0 | 23890 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 33739Q408 |  | 418757 | 7045 | SH |  | SOLE |  | 0 | 0 | 7045 |
| FIRST TR EXCHANGE-TRADED FD | FST LOW OPPT EFT | 33739Q200 |  | 397773 | 8390 | SH |  | SOLE |  | 0 | 0 | 8390 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST BUFERD | 33740U778 |  | 669190 | 37260 | SH |  | SOLE |  | 0 | 0 | 37260 |
| FIRST TR VALUE LINE DIVID IN | SHS | 33734H106 |  | 720217 | 18046 | SH |  | SOLE |  | 0 | 0 | 18046 |
| FORD MTR CO DEL | COM | 345370860 |  | 365081 | 31391 | SH |  | SOLE |  | 0 | 0 | 31391 |
| GENERAL ELECTRIC CO | COM NEW | 369604301 |  | 207914 | 2481 | SH |  | SOLE |  | 0 | 0 | 2481 |
| GENERAL MLS INC | COM | 370334104 |  | 712958 | 8502 | SH |  | SOLE |  | 0 | 0 | 8502 |
| GENUINE PARTS CO | COM | 372460105 |  | 287853 | 1659 | SH |  | SOLE |  | 0 | 0 | 1659 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 |  | 200784 | 12620 | SH |  | SOLE |  | 0 | 0 | 12620 |
| HOME DEPOT INC | COM | 437076102 |  | 2961067 | 9374 | SH |  | SOLE |  | 0 | 0 | 9374 |
| HP INC | COM | 40434L105 |  | 323212 | 12028 | SH |  | SOLE |  | 0 | 0 | 12028 |
| IDEX CORP | COM | 45167R104 |  | 321945 | 1410 | SH |  | SOLE |  | 0 | 0 | 1410 |
| IMPAC MTG HLDGS INC | COM NEW | 45254P508 |  | 2274 | 13330 | SH |  | SOLE |  | 0 | 0 | 13330 |
| INNOVATOR ETFS TR | US EQTY BUF OCT | 45782C771 |  | 296321 | 9330 | SH |  | SOLE |  | 0 | 0 | 9330 |
| INNOVATOR ETFS TR | US EQTY PWR BF | 45782C680 |  | 825183 | 29107 | SH |  | SOLE |  | 0 | 0 | 29107 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C813 |  | 1103746 | 36560 | SH |  | SOLE |  | 0 | 0 | 36560 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C318 |  | 610255 | 21725 | SH |  | SOLE |  | 0 | 0 | 21725 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C573 |  | 2328585 | 77131 | SH |  | SOLE |  | 0 | 0 | 77131 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C797 |  | 2333011 | 77586 | SH |  | SOLE |  | 0 | 0 | 77586 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C656 |  | 3315987 | 113357 | SH |  | SOLE |  | 0 | 0 | 113357 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C540 |  | 865495 | 28956 | SH |  | SOLE |  | 0 | 0 | 28956 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C748 |  | 400293 | 13465 | SH |  | SOLE |  | 0 | 0 | 13465 |
| INTEL CORP | COM | 458140100 |  | 212045 | 8022 | SH |  | SOLE |  | 0 | 0 | 8022 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 540629 | 3837 | SH |  | SOLE |  | 0 | 0 | 3837 |
| INVESCO EXCH TRADED FD TR II | GBL SRT TRM HY | 46138E669 |  | 2060773 | 107276 | SH |  | SOLE |  | 0 | 0 | 107276 |
| INVESCO EXCH TRADED FD TR II | NATL AMT MUNI | 46138E537 |  | 1399546 | 61009 | SH |  | SOLE |  | 0 | 0 | 61009 |
| INVESCO EXCH TRADED FD TR II | PFD ETF | 46138E511 |  | 2037266 | 182216 | SH |  | SOLE |  | 0 | 0 | 182216 |
| INVESCO EXCH TRADED FD TR II | S ULTRA DIVIDE | 46138G656 |  | 261709 | 6006 | SH |  | SOLE |  | 0 | 0 | 6006 |
| INVESCO EXCH TRADED FD TR II | S HDL VOL | 46138E362 |  | 444652 | 10144 | SH |  | SOLE |  | 0 | 0 | 10144 |
| INVESCO EXCH TRADED FD TR II | S LOW VOL | 46138E354 |  | 1674516 | 26205 | SH |  | SOLE |  | 0 | 0 | 26205 |
| INVESCO EXCH TRADED FD TR II | SR LN ETF | 46138G508 |  | 32588699 | 1587296 | SH |  | SOLE |  | 0 | 0 | 1587296 |
| INVESCO EXCH TRADED FD TR II | TAXABLE MUN BD | 46138G805 |  | 1684879 | 65534 | SH |  | SOLE |  | 0 | 0 | 65534 |
| INVESCO EXCH TRADED FD TR II | TREAS COLATERL | 46138G888 |  | 210469 | 1998 | SH |  | SOLE |  | 0 | 0 | 1998 |
| INVESCO EXCH TRADED FD TR II | VAR RATE PFD | 46138G870 |  | 33488345 | 1495615 | SH |  | SOLE |  | 0 | 0 | 1495615 |
| INVESCO EXCH TRD SLF IDX FD | BULETSHS 2027 | 46138J585 |  | 3110041 | 145499 | SH |  | SOLE |  | 0 | 0 | 145499 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2023 HY | 46138J858 |  | 4794179 | 205670 | SH |  | SOLE |  | 0 | 0 | 205670 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 HY | 46138J833 |  | 3962710 | 179146 | SH |  | SOLE |  | 0 | 0 | 179146 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 HY | 46138J817 |  | 3536472 | 159949 | SH |  | SOLE |  | 0 | 0 | 159949 |
| INVESCO EXCH TRD SLF IDX FD | DEFENSIVE EQTY | 46138J775 |  | 342735 | 5153 | SH |  | SOLE |  | 0 | 0 | 5153 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO BLSH 26 | 46138J635 |  | 3289284 | 146093 | SH |  | SOLE |  | 0 | 0 | 146093 |
| INVESCO EXCHANGE TRADED FD T | S MDCP QUALITY | 46137V472 |  | 279223 | 4042 | SH |  | SOLE |  | 0 | 0 | 4042 |
| INVESCO EXCHANGE TRADED FD T | S EQL IND | 46137V324 |  | 379597 | 2129 | SH |  | SOLE |  | 0 | 0 | 2129 |
| INVESCO EXCHANGE TRADED FD T | S EQL MAT | 46137V316 |  | 215082 | 1355 | SH |  | SOLE |  | 0 | 0 | 1355 |
| INVESCO EXCHANGE TRADED FD T | S EQL STP | 46137V373 |  | 336518 | 1973 | SH |  | SOLE |  | 0 | 0 | 1973 |
| INVESCO EXCHANGE TRADED FD T | S EQL TEC | 46137V282 |  | 721350 | 2968 | SH |  | SOLE |  | 0 | 0 | 2968 |
| INVESCO EXCHANGE TRADED FD T | S EQL UTL | 46137V274 |  | 533541 | 4586 | SH |  | SOLE |  | 0 | 0 | 4586 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 423121 | 2995 | SH |  | SOLE |  | 0 | 0 | 2995 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 340815 | 9853 | SH |  | SOLE |  | 0 | 0 | 9853 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 878401 | 18809 | SH |  | SOLE |  | 0 | 0 | 18809 |
| ISHARES INC | JP MRGN EM HI BD | 464286285 |  | 2524845 | 72190 | SH |  | SOLE |  | 0 | 0 | 72190 |
| ISHARES TR | 0-3 MNTH TREASRY | 46436E718 |  | 1744339 | 17419 | SH |  | SOLE |  | 0 | 0 | 17419 |
| ISHARES TR | 0-5YR HI YL CP | 46434V407 |  | 3453823 | 84466 | SH |  | SOLE |  | 0 | 0 | 84466 |
| ISHARES TR | AGENCY BOND ETF | 464288166 |  | 351751 | 3305 | SH |  | SOLE |  | 0 | 0 | 3305 |
| ISHARES TR | BROAD USD HIGH | 46435U853 |  | 61586118 | 1783479 | SH |  | SOLE |  | 0 | 0 | 1783479 |
| ISHARES TR | CMBS ETF | 46429B366 |  | 1919359 | 41807 | SH |  | SOLE |  | 0 | 0 | 41807 |
| ISHARES TR | CONV BD ETF | 46435G102 |  | 23543788 | 338834 | SH |  | SOLE |  | 0 | 0 | 338834 |
| ISHARES TR | CORE 1 5 YR USD | 46432F859 |  | 628591 | 13535 | SH |  | SOLE |  | 0 | 0 | 13535 |
| ISHARES TR | CORE HIGH DV ETF | 46429B663 |  | 287470 | 2757 | SH |  | SOLE |  | 0 | 0 | 2757 |
| ISHARES TR | CORE INTL AGGR | 46435G672 |  | 1227389 | 25812 | SH |  | SOLE |  | 0 | 0 | 25812 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 577535 | 9369 | SH |  | SOLE |  | 0 | 0 | 9369 |
| ISHARES TR | CORE MSCI TOTAL | 46432F834 |  | 898554 | 15524 | SH |  | SOLE |  | 0 | 0 | 15524 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 1811306 | 7488 | SH |  | SOLE |  | 0 | 0 | 7488 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 423483 | 4474 | SH |  | SOLE |  | 0 | 0 | 4474 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 945845 | 11153 | SH |  | SOLE |  | 0 | 0 | 11153 |
| ISHARES TR | CORE S ETF | 464287200 |  | 380640 | 990 | SH |  | SOLE |  | 0 | 0 | 990 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 670082 | 6908 | SH |  | SOLE |  | 0 | 0 | 6908 |
| ISHARES TR | CRE U S REIT ETF | 464288521 |  | 21091741 | 426452 | SH |  | SOLE |  | 0 | 0 | 426452 |
| ISHARES TR | EAFE GRWTH ETF | 464288885 |  | 4368335 | 52153 | SH |  | SOLE |  | 0 | 0 | 52153 |
| ISHARES TR | EAFE VALUE ETF | 464288877 |  | 4168932 | 90866 | SH |  | SOLE |  | 0 | 0 | 90866 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 |  | 230690 | 2722 | SH |  | SOLE |  | 0 | 0 | 2722 |
| ISHARES TR | GLOBAL REIT ETF | 46434V647 |  | 412754 | 18175 | SH |  | SOLE |  | 0 | 0 | 18175 |
| ISHARES TR | JPMORGAN USD EMG | 464288281 |  | 21149013 | 249948 | SH |  | SOLE |  | 0 | 0 | 249948 |
| ISHARES TR | MODERT ALLOC ETF | 464289875 |  | 464672 | 12225 | SH |  | SOLE |  | 0 | 0 | 12225 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 672447 | 9326 | SH |  | SOLE |  | 0 | 0 | 9326 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 |  | 291789 | 1999 | SH |  | SOLE |  | 0 | 0 | 1999 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 1242935 | 11779 | SH |  | SOLE |  | 0 | 0 | 11779 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 |  | 342593 | 4098 | SH |  | SOLE |  | 0 | 0 | 4098 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 |  | 363318 | 3449 | SH |  | SOLE |  | 0 | 0 | 3449 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 915024 | 13565 | SH |  | SOLE |  | 0 | 0 | 13565 |
| ISHARES TR | RUS TP200 GR ETF | 464289438 |  | 862995 | 7160 | SH |  | SOLE |  | 0 | 0 | 7160 |
| ISHARES TR | RUS TP200 VL ETF | 464289420 |  | 702456 | 10812 | SH |  | SOLE |  | 0 | 0 | 10812 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 321869 | 1846 | SH |  | SOLE |  | 0 | 0 | 1846 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 631409 | 10793 | SH |  | SOLE |  | 0 | 0 | 10793 |
| ISHARES TR | S SML 600 GWT | 464287887 |  | 217653 | 2014 | SH |  | SOLE |  | 0 | 0 | 2014 |
| ISHARES TR | SELECT DIVID ETF | 464287168 |  | 389026 | 3225 | SH |  | SOLE |  | 0 | 0 | 3225 |
| ISHARES TR | SHORT TREAS BD | 464288679 |  | 231382 | 2105 | SH |  | SOLE |  | 0 | 0 | 2105 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 |  | 603684 | 5789 | SH |  | SOLE |  | 0 | 0 | 5789 |
| ISHARES TR | TIPS BD ETF | 464287176 |  | 2141086 | 20115 | SH |  | SOLE |  | 0 | 0 | 20115 |
| ISHARES TR | TRS FLT RT BD | 46434V860 |  | 211369 | 4193 | SH |  | SOLE |  | 0 | 0 | 4193 |
| ISHARES TR | U.S. MED DVC ETF | 464288810 |  | 204816 | 3896 | SH |  | SOLE |  | 0 | 0 | 3896 |
| ISHARES TR | U.S. TECH ETF | 464287721 |  | 741861 | 9959 | SH |  | SOLE |  | 0 | 0 | 9959 |
| ISHARES TR | USD INV GRDE ETF | 464288620 |  | 347601 | 7078 | SH |  | SOLE |  | 0 | 0 | 7078 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 2833800 | 56529 | SH |  | SOLE |  | 0 | 0 | 56529 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 1050498 | 5946 | SH |  | SOLE |  | 0 | 0 | 5946 |
| JOUNCE THERAPEUTICS INC | COM | 481116101 |  | 13326 | 12005 | SH |  | SOLE |  | 0 | 0 | 12005 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 370286 | 2761 | SH |  | SOLE |  | 0 | 0 | 2761 |
| KNOW LABS INC | COM NEW | 499238103 |  | 22400 | 14000 | SH |  | SOLE |  | 0 | 0 | 14000 |
| LILLY ELI  CO | COM | 532457108 |  | 3604895 | 9853 | SH |  | SOLE |  | 0 | 0 | 9853 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 732533 | 1505 | SH |  | SOLE |  | 0 | 0 | 1505 |
| LOWES COS INC | COM | 548661107 |  | 572055 | 2871 | SH |  | SOLE |  | 0 | 0 | 2871 |
| MACATAWA BK CORP | COM | 554225102 |  | 171153 | 15517 | SH |  | SOLE |  | 0 | 0 | 15517 |
| MCDONALDS CORP | COM | 580135101 |  | 559764 | 2124 | SH |  | SOLE |  | 0 | 0 | 2124 |
| MICROSOFT CORP | COM | 594918104 |  | 3546654 | 14788 | SH |  | SOLE |  | 0 | 0 | 14788 |
| NATIONAL STORAGE AFFILIATES | COM SHS BEN IN | 637870106 |  | 2607899 | 72200 | SH |  | SOLE |  | 0 | 0 | 72200 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 712523 | 8523 | SH |  | SOLE |  | 0 | 0 | 8523 |
| NORWEGIAN CRUISE LINE HLDG L | SHS | G66721104 |  | 128802 | 10523 | SH |  | SOLE |  | 0 | 0 | 10523 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 666959 | 4563 | SH |  | SOLE |  | 0 | 0 | 4563 |
| OGE ENERGY CORP | COM | 670837103 |  | 284048 | 7182 | SH |  | SOLE |  | 0 | 0 | 7182 |
| PACER FDS TR | US CASH COWS 100 | 69374H881 |  | 324880 | 7024 | SH |  | SOLE |  | 0 | 0 | 7024 |
| PEPSICO INC | COM | 713448108 |  | 926646 | 5129 | SH |  | SOLE |  | 0 | 0 | 5129 |
| PFIZER INC | COM | 717081103 |  | 885431 | 17280 | SH |  | SOLE |  | 0 | 0 | 17280 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 |  | 543562 | 5510 | SH |  | SOLE |  | 0 | 0 | 5510 |
| PIMCO ETF TR | ENHNCD LW DUR AC | 72201R718 |  | 470113 | 4987 | SH |  | SOLE |  | 0 | 0 | 4987 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 1394206 | 9199 | SH |  | SOLE |  | 0 | 0 | 9199 |
| PROSHARES TR | S 500 DV ARIST | 74348A467 |  | 588128 | 6535 | SH |  | SOLE |  | 0 | 0 | 6535 |
| PRUDENTIAL FINL INC | COM | 744320102 |  | 214118 | 2152 | SH |  | SOLE |  | 0 | 0 | 2152 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 657104 | 6511 | SH |  | SOLE |  | 0 | 0 | 6511 |
| SAREPTA THERAPEUTICS INC | COM | 803607100 |  | 348570 | 2690 | SH |  | SOLE |  | 0 | 0 | 2690 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 |  | 219567 | 9276 | SH |  | SOLE |  | 0 | 0 | 9276 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 |  | 232556 | 7220 | SH |  | SOLE |  | 0 | 0 | 7220 |
| SCHWAB STRATEGIC TR | INTL SCEQT ETF | 808524888 |  | 33474393 | 1063613 | SH |  | SOLE |  | 0 | 0 | 1063613 |
| SCHWAB STRATEGIC TR | INT-TRM U.S TRES | 808524854 |  | 4601577 | 93471 | SH |  | SOLE |  | 0 | 0 | 93471 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 |  | 1587371 | 35424 | SH |  | SOLE |  | 0 | 0 | 35424 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 574701 | 7607 | SH |  | SOLE |  | 0 | 0 | 7607 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 |  | 1652190 | 29737 | SH |  | SOLE |  | 0 | 0 | 29737 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 |  | 238992 | 3620 | SH |  | SOLE |  | 0 | 0 | 3620 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 |  | 90140005 | 1373802 | SH |  | SOLE |  | 0 | 0 | 1373802 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 |  | 75395940 | 1861093 | SH |  | SOLE |  | 0 | 0 | 1861093 |
| SCHWAB STRATEGIC TR | US TIPS ETF | 808524870 |  | 20305975 | 392013 | SH |  | SOLE |  | 0 | 0 | 392013 |
| SELECT SECTOR SPDR TR | COMMUNICATION | 81369Y852 |  | 14542748 | 303037 | SH |  | SOLE |  | 0 | 0 | 303037 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 8355288 | 95521 | SH |  | SOLE |  | 0 | 0 | 95521 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 15913814 | 465316 | SH |  | SOLE |  | 0 | 0 | 465316 |
| SELECT SECTOR SPDR TR | SBI CONS DISCR | 81369Y407 |  | 21212505 | 164234 | SH |  | SOLE |  | 0 | 0 | 164234 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 |  | 7470923 | 100213 | SH |  | SOLE |  | 0 | 0 | 100213 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 21878643 | 161050 | SH |  | SOLE |  | 0 | 0 | 161050 |
| SELECT SECTOR SPDR TR | SBI INT-INDS | 81369Y704 |  | 16100593 | 163940 | SH |  | SOLE |  | 0 | 0 | 163940 |
| SELECT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 |  | 4555122 | 64611 | SH |  | SOLE |  | 0 | 0 | 64611 |
| SELECT SECTOR SPDR TR | SBI MATERIALS | 81369Y100 |  | 8689394 | 111861 | SH |  | SOLE |  | 0 | 0 | 111861 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 49820586 | 400358 | SH |  | SOLE |  | 0 | 0 | 400358 |
| SEMPRA | COM | 816851109 |  | 505500 | 3271 | SH |  | SOLE |  | 0 | 0 | 3271 |
| SHERWIN WILLIAMS CO | COM | 824348106 |  | 1399292 | 5895 | SH |  | SOLE |  | 0 | 0 | 5895 |
| SOUTHERN CO | COM | 842587107 |  | 271847 | 3806 | SH |  | SOLE |  | 0 | 0 | 3806 |
| SPDR DOW JONES INDL AVERAGE | UT SER 1 | 78467X109 |  | 1496121 | 4515 | SH |  | SOLE |  | 0 | 0 | 4515 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 2148321 | 12664 | SH |  | SOLE |  | 0 | 0 | 12664 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 |  | 64616732 | 2176302 | SH |  | SOLE |  | 0 | 0 | 2176302 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 |  | 36732800 | 1114388 | SH |  | SOLE |  | 0 | 0 | 1114388 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 6255939 | 16358 | SH |  | SOLE |  | 0 | 0 | 16358 |
| SPDR SER TR | BBG CONV SEC ETF | 78464A359 |  | 1723548 | 26779 | SH |  | SOLE |  | 0 | 0 | 26779 |
| SPDR SER TR | BLOOMBERG 1-3 MO | 78468R663 |  | 230504 | 2520 | SH |  | SOLE |  | 0 | 0 | 2520 |
| SPDR SER TR | BLOOMBERG HIGH Y | 78468R622 |  | 266310 | 2959 | SH |  | SOLE |  | 0 | 0 | 2959 |
| SPDR SER TR | BLOOMBERG INVT | 78468R200 |  | 8456775 | 278274 | SH |  | SOLE |  | 0 | 0 | 278274 |
| SPDR SER TR | ICE PFD SEC ETF | 78464A292 |  | 306814 | 9348 | SH |  | SOLE |  | 0 | 0 | 9348 |
| SPDR SER TR | NUVEEN BLOOMBERG | 78464A284 |  | 836359 | 17079 | SH |  | SOLE |  | 0 | 0 | 17079 |
| SPDR SER TR | PORTFLI HIGH YLD | 78468R606 |  | 230508 | 10318 | SH |  | SOLE |  | 0 | 0 | 10318 |
| SPDR SER TR | PORTFOLIO AGRGTE | 78464A649 |  | 12089982 | 481097 | SH |  | SOLE |  | 0 | 0 | 481097 |
| SPDR SER TR | PORTFOLIO LN COR | 78464A367 |  | 533685 | 23764 | SH |  | SOLE |  | 0 | 0 | 23764 |
| SPDR SER TR | PORTFOLIO LN TSR | 78464A664 |  | 223844 | 7702 | SH |  | SOLE |  | 0 | 0 | 7702 |
| SPDR SER TR | PORTFOLIO S | 78464A847 |  | 10139652 | 238580 | SH |  | SOLE |  | 0 | 0 | 238580 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 19837634 | 441032 | SH |  | SOLE |  | 0 | 0 | 441032 |
| SPDR SER TR | PORTFOLIO S | 78468R853 |  | 6274015 | 169705 | SH |  | SOLE |  | 0 | 0 | 169705 |
| SPDR SER TR | PORTFOLIO SH TSR | 78468R101 |  | 744047 | 25746 | SH |  | SOLE |  | 0 | 0 | 25746 |
| SPDR SER TR | PRTFLO S GW | 78464A409 |  | 125246371 | 2471729 | SH |  | SOLE |  | 0 | 0 | 2471729 |
| SPDR SER TR | PRTFLO S VL | 78464A508 |  | 97956954 | 2518744 | SH |  | SOLE |  | 0 | 0 | 2518744 |
| STARBUCKS CORP | COM | 855244109 |  | 204436 | 2060 | SH |  | SOLE |  | 0 | 0 | 2060 |
| STRATEGY SHS | NS 7HANDL IDX | 86280R506 |  | 572379 | 29232 | SH |  | SOLE |  | 0 | 0 | 29232 |
| STRYKER CORPORATION | COM | 863667101 |  | 353537 | 1446 | SH |  | SOLE |  | 0 | 0 | 1446 |
| TESLA INC | COM | 88160R101 |  | 594661 | 4827 | SH |  | SOLE |  | 0 | 0 | 4827 |
| TORONTO DOMINION BK ONT | COM NEW | 891160509 |  | 396205 | 6118 | SH |  | SOLE |  | 0 | 0 | 6118 |
| TRUIST FINL CORP | COM | 89832Q109 |  | 333490 | 7750 | SH |  | SOLE |  | 0 | 0 | 7750 |
| UNION PAC CORP | COM | 907818108 |  | 299871 | 1448 | SH |  | SOLE |  | 0 | 0 | 1448 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 816983 | 1540 | SH |  | SOLE |  | 0 | 0 | 1540 |
| VANGUARD BD INDEX FDS | INTERMED TERM | 921937819 |  | 2814420 | 37868 | SH |  | SOLE |  | 0 | 0 | 37868 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 |  | 1450348 | 20188 | SH |  | SOLE |  | 0 | 0 | 20188 |
| VANGUARD INDEX FDS | EXTEND MKT ETF | 922908652 |  | 355002 | 2672 | SH |  | SOLE |  | 0 | 0 | 2672 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 1134798 | 5324 | SH |  | SOLE |  | 0 | 0 | 5324 |
| VANGUARD INDEX FDS | MCAP GR IDXVIP | 922908538 |  | 3115241 | 17330 | SH |  | SOLE |  | 0 | 0 | 17330 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 1522802 | 11260 | SH |  | SOLE |  | 0 | 0 | 11260 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 314699 | 1544 | SH |  | SOLE |  | 0 | 0 | 1544 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 469474 | 5691 | SH |  | SOLE |  | 0 | 0 | 5691 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 1903644 | 5418 | SH |  | SOLE |  | 0 | 0 | 5418 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 278765 | 1518 | SH |  | SOLE |  | 0 | 0 | 1518 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 863467 | 4516 | SH |  | SOLE |  | 0 | 0 | 4516 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 936373 | 6670 | SH |  | SOLE |  | 0 | 0 | 6670 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 483080 | 12393 | SH |  | SOLE |  | 0 | 0 | 12393 |
| VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 |  | 4868165 | 56481 | SH |  | SOLE |  | 0 | 0 | 56481 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 |  | 658184 | 14090 | SH |  | SOLE |  | 0 | 0 | 14090 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 731383 | 14778 | SH |  | SOLE |  | 0 | 0 | 14778 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 |  | 230528 | 3942 | SH |  | SOLE |  | 0 | 0 | 3942 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 |  | 7432821 | 95895 | SH |  | SOLE |  | 0 | 0 | 95895 |
| VANGUARD SCOTTSDALE FDS | LG-TERM COR BD | 92206C813 |  | 29497382 | 389545 | SH |  | SOLE |  | 0 | 0 | 389545 |
| VANGUARD SCOTTSDALE FDS | LONG TERM TREAS | 92206C847 |  | 19919281 | 323192 | SH |  | SOLE |  | 0 | 0 | 323192 |
| VANGUARD SCOTTSDALE FDS | MTG-BKD SECS ETF | 92206C771 |  | 25143079 | 552274 | SH |  | SOLE |  | 0 | 0 | 552274 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 |  | 66047998 | 1142236 | SH |  | SOLE |  | 0 | 0 | 1142236 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 |  | 49933385 | 664021 | SH |  | SOLE |  | 0 | 0 | 664021 |
| VANGUARD SCOTTSDALE FDS | VNG RUS2000IDX | 92206C664 |  | 239539 | 3404 | SH |  | SOLE |  | 0 | 0 | 3404 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 1135797 | 7479 | SH |  | SOLE |  | 0 | 0 | 7479 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 205216 | 1896 | SH |  | SOLE |  | 0 | 0 | 1896 |
| VANGUARD WORLD FDS | HEALTH CAR ETF | 92204A504 |  | 421682 | 1699 | SH |  | SOLE |  | 0 | 0 | 1699 |
| VANGUARD WORLD FDS | INF TECH ETF | 92204A702 |  | 593808 | 1859 | SH |  | SOLE |  | 0 | 0 | 1859 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 578744 | 14688 | SH |  | SOLE |  | 0 | 0 | 14688 |
| VICTORY PORTFOLIOS II | VCSHS US EQ INCM | 92647N824 |  | 619208 | 9975 | SH |  | SOLE |  | 0 | 0 | 9975 |
| VISA INC | COM CL A | 92826C839 |  | 587615 | 2828 | SH |  | SOLE |  | 0 | 0 | 2828 |
| WALMART INC | COM | 931142103 |  | 1054919 | 7440 | SH |  | SOLE |  | 0 | 0 | 7440 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 603755 | 3848 | SH |  | SOLE |  | 0 | 0 | 3848 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 230020 | 5570 | SH |  | SOLE |  | 0 | 0 | 5570 |
| WISDOMTREE TR | HEDGED HI YLD BD | 97717W430 |  | 1093522 | 52903 | SH |  | SOLE |  | 0 | 0 | 52903 |
| WORLD GOLD TR | SPDR GLD MINIS | 98149E303 |  | 2459719 | 67889 | SH |  | SOLE |  | 0 | 0 | 67889 |

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