# EDGAR Filing Document

**Accession Number:** 0001802952
**File Stem:** 0001085146-23-000961
**Filing Date:** 2023-2
**Character Count:** 13374
**Document Hash:** dc6101e7b223ce98d37dc5b6edd559c1
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001085146-23-000961.hdr.sgml**: 20230210

**ACCESSION NUMBER**: 0001085146-23-000961

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230210

**DATE AS OF CHANGE**: 20230209

**EFFECTIVENESS DATE**: 20230210

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Game Plan Financial Advisors, LLC
- **CENTRAL INDEX KEY:** 0001802952
- **IRS NUMBER:** 262767571
- **STATE OF INCORPORATION:** OH
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19965
- **FILM NUMBER:** 23608185

**BUSINESS ADDRESS:**
- **STREET 1:** 26600
- **STREET 2:** SUITE 270
- **CITY:** WESTLAKE
- **STATE:** OH
- **ZIP:** 44145
- **BUSINESS PHONE:** (440) 209-6480

**MAIL ADDRESS:**
- **STREET 1:** 26600
- **STREET 2:** SUITE 270
- **CITY:** WESTLAKE
- **STATE:** OH
- **ZIP:** 44145

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Game Plan Financial Advisors LLC<br>**Address:** 26600<br>SUITE 270<br>WESTLAKE, OH 44145

**Form 13F File Number:** 028-19965

**CRD Number (if applicable):** 000147608

**SEC File Number (if applicable):** 801-112290

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Michael Norehad<br>**Title:** Managing Member and Chief Compliance Officer<br>**Phone:** 440-209-6480

**Signature, Place, and Date of Signing:**

/s/ Michael Norehad  Westlake, OH  02-09-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 87

**Form 13F Information Table Value Total:** $121430246

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBOTT LABS | COM | 002824100 | BBG001S5N9M6 | 212334 | 1934 | SH |  | SOLE |  | 1934 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 | BBG0025Y4RZ3 | 1402613 | 8679 | SH |  | SOLE |  | 8679 | 0 | 0 |
| ACADIA HEALTHCARE COMPANY IN | COM | 00404A109 | BBG001SNNWL7 | 1358280 | 16500 | SH |  | SOLE |  | 16500 | 0 | 0 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 | BBG001S5NN36 | 1011578 | 15618 | SH |  | SOLE |  | 15618 | 0 | 0 |
| AEVA TECHNOLOGIES INC | COM | 00835Q103 | BBG00RK5L2P1 | 113968 | 83800 | SH |  | SOLE |  | 83800 | 0 | 0 |
| AGENUS INC | COM NEW | 00847G705 | BBG001SDV370 | 28080 | 11700 | SH |  | SOLE |  | 11700 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 | BBG009S3NB21 | 4840222 | 54550 | SH |  | SOLE |  | 54550 | 0 | 0 |
| ALPINE 4 HOLDINGS INC | CL A | 02083E105 | BBG00BBLTGV5 | 10572 | 20000 | SH |  | SOLE |  | 20000 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 | BBG001S5PQL7 | 2521932 | 30023 | SH |  | SOLE |  | 30023 | 0 | 0 |
| AMERICAN EXPRESS CO | COM | 025816109 | BBG001S5P034 | 1226325 | 8300 | SH |  | SOLE |  | 8300 | 0 | 0 |
| APPHARVEST INC | COM | 03783T103 | BBG00VDGP7T7 | 11745 | 20700 | SH |  | SOLE |  | 20700 | 0 | 0 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 6914176 | 53215 | SH |  | SOLE |  | 53215 | 0 | 0 |
| APTIV PLC | SHS | G6095L109 | BBG001TRL2T7 | 1253064 | 13455 | SH |  | SOLE |  | 13455 | 0 | 0 |
| AXT INC | COM | 00246W103 | BBG001S7SPZ7 | 2803200 | 640000 | SH |  | SOLE |  | 640000 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | BBG001S90346 | 2434441 | 7881 | SH |  | SOLE |  | 7881 | 0 | 0 |
| BLACKSKY TECHNOLOGY INC | COM CL A | 09263B108 | BBG00QRY6P42 | 521675 | 338750 | SH |  | SOLE |  | 338750 | 0 | 0 |
| BLACKSTONE INC | COM | 09260D107 | BBG001S7H949 | 993404 | 13390 | SH |  | SOLE |  | 13390 | 0 | 0 |
| BOEING CO | COM | 097023105 | BBG001S5P0V3 | 467653 | 2455 | SH |  | SOLE |  | 2455 | 0 | 0 |
| BROADCOM INC | COM | 11135F101 | BBG00KHY5SY8 | 1915579 | 3426 | SH |  | SOLE |  | 3426 | 0 | 0 |
| BUTTERFLY NETWORK INC | COM CL A | 124155102 | BBG00TN65984 | 69372 | 28200 | SH |  | SOLE |  | 28200 | 0 | 0 |
| CALAMOS CONV OPPORTUNITIES | SH BEN INT | 128117108 | BBG001SG6175 | 326598 | 31075 | SH |  | SOLE |  | 31075 | 0 | 0 |
| CALAMOS STRATEGIC TOTAL RETU | COM SH BEN INT | 128125101 | BBG001SC0HR3 | 335500 | 25000 | SH |  | SOLE |  | 25000 | 0 | 0 |
| CHIPOTLE MEXICAN GRILL INC | COM | 169656105 | BBG001SP50B3 | 260848 | 188 | SH |  | SOLE |  | 188 | 0 | 0 |
| COSTCO WHSL CORP NEW | COM | 22160K105 | BBG001S9KRQ7 | 2284073 | 5003 | SH |  | SOLE |  | 5003 | 0 | 0 |
| DESKTOP METAL INC | COM CL A | 25058X105 | BBG00P17H1G9 | 39712 | 29200 | SH |  | SOLE |  | 29200 | 0 | 0 |
| DIREXION SHS ETF TR | DAILY SM CP BEAR | 25460E232 | BBG001T3NV50 | 675328 | 19180 | SH |  | SOLE |  | 19180 | 0 | 0 |
| DIREXION SHS ETF TR | DAILY TECH OCT21 | 25460G393 | BBG001T37KH9 | 3355139 | 82700 | SH |  | SOLE |  | 82700 | 0 | 0 |
| DIREXION SHS ETF TR | DLY S BR 3X | 25460E265 | BBG001T3NVD1 | 494614 | 22180 | SH |  | SOLE |  | 22180 | 0 | 0 |
| EATON CORP PLC | SHS | G29183103 | BBG001S5QZ45 | 2504922 | 15960 | SH |  | SOLE |  | 15960 | 0 | 0 |
| FERRARI N V | COM | N3167Y103 | BBG009PH3Q95 | 428440 | 2000 | SH |  | SOLE |  | 2000 | 0 | 0 |
| FIFTH THIRD BANCORP | COM | 316773100 | BBG001S5R6S2 | 226389 | 6900 | SH |  | SOLE |  | 6900 | 0 | 0 |
| FIRSTHAND TECHNOLOGY VALUE F | COM | 33766Y100 | BBG001TXMGC0 | 35297 | 37300 | SH |  | SOLE |  | 37300 | 0 | 0 |
| FORD MTR CO DEL | COM | 345370860 | BBG001S5TZ33 | 1109727 | 95419 | SH |  | SOLE |  | 95419 | 0 | 0 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 | BBG001SC07Z6 | 1712982 | 4989 | SH |  | SOLE |  | 4989 | 0 | 0 |
| HARMONIC INC | COM | 413160102 | BBG001S73CC8 | 7136487 | 544770 | SH |  | SOLE |  | 544770 | 0 | 0 |
| HCA HEALTHCARE INC | COM | 40412C101 | BBG001T8NTY2 | 965839 | 4025 | SH |  | SOLE |  | 4025 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 | BBG001S5RTW7 | 2166800 | 6860 | SH |  | SOLE |  | 6860 | 0 | 0 |
| HUMANA INC | COM | 444859102 | BBG001S5S1X6 | 2142491 | 4183 | SH |  | SOLE |  | 4183 | 0 | 0 |
| HUNTINGTON BANCSHARES INC | COM | 446150104 | BBG001S5RSZ6 | 1133015 | 80356 | SH |  | SOLE |  | 80356 | 0 | 0 |
| INVESCO DB US DLR INDEX TR | BULLISH FD | 46141D203 | BBG001SRWF17 | 813443 | 29250 | SH |  | SOLE |  | 29250 | 0 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | BBG001S9GN63 | 1980857 | 7439 | SH |  | SOLE |  | 7439 | 0 | 0 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | BBG001S562P7 | 2415785 | 15930 | SH |  | SOLE |  | 15930 | 0 | 0 |
| ISHARES TR | S 500 GRWT ETF | 464287309 | BBG001S561Q8 | 716391 | 12246 | SH |  | SOLE |  | 12246 | 0 | 0 |
| ISHARES TR | US AER DEF ETF | 464288760 | BBG001SC08P5 | 1990549 | 17795 | SH |  | SOLE |  | 17795 | 0 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 | BBG001S8CRC3 | 2148818 | 16024 | SH |  | SOLE |  | 16024 | 0 | 0 |
| KENTUCKY FIRST FED BANCORP | COM | 491292108 | BBG001SJ7L56 | 71262 | 10700 | SH |  | SOLE |  | 10700 | 0 | 0 |
| KOPIN CORP | COM | 500600101 | BBG001S6DD46 | 221464 | 178600 | SH |  | SOLE |  | 178600 | 0 | 0 |
| LIGHTPATH TECHNOLOGIES INC | COM CL A | 532257805 | BBG001SD9WB6 | 87840 | 72000 | SH |  | SOLE |  | 72000 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 | BBG001S5T110 | 458279 | 1739 | SH |  | SOLE |  | 1739 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 3298085 | 13752 | SH |  | SOLE |  | 13752 | 0 | 0 |
| NIKE INC | CL B | 654106103 | BBG001S6NTK2 | 748981 | 6401 | SH |  | SOLE |  | 6401 | 0 | 0 |
| NORTHERN DYNASTY MINERALS LT | COM NEW | 66510M204 | BBG001S77X29 | 2870 | 13000 | SH |  | SOLE |  | 13000 | 0 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 | BBG001S5TZJ6 | 1044609 | 7148 | SH |  | SOLE |  | 7148 | 0 | 0 |
| OCCIDENTAL PETE CORP | COM | 674599105 | BBG001S5TZG9 | 1311452 | 20820 | SH |  | SOLE |  | 20820 | 0 | 0 |
| OTONOMO TECHNOLOGIES LTD | ORDINARY SHARES | M7571L103 | BBG00F5L56P8 | 60873 | 149566 | SH |  | SOLE |  | 149566 | 0 | 0 |
| OUSTER INC | COM | 68989M103 | BBG00XRTSTS0 | 58813 | 68150 | SH |  | SOLE |  | 68150 | 0 | 0 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 | BBG001T53796 | 809883 | 126150 | SH |  | SOLE |  | 126150 | 0 | 0 |
| PROSHARES TR | ULTPRO SHT 2017 | 74347G390 | BBG001T6S4P6 | 1240035 | 22900 | SH |  | SOLE |  | 22900 | 0 | 0 |
| PROSHARES TR | ULTRAPRO SHT QQQ | 74347G432 | BBG001T6S3C2 | 891435 | 16505 | SH |  | SOLE |  | 16505 | 0 | 0 |
| QORVO INC | COM | 74736K101 | BBG007TJF1P5 | 3544115 | 39101 | SH |  | SOLE |  | 39101 | 0 | 0 |
| QUALCOMM INC | COM | 747525103 | BBG001S6VS70 | 1778280 | 16175 | SH |  | SOLE |  | 16175 | 0 | 0 |
| REBORN COFFEE INC | COMMON STOCK | 75618M107 | BBG0149QJHN0 | 45106 | 55000 | SH |  | SOLE |  | 55000 | 0 | 0 |
| ROCKLEY PHOTONICS HLDGS LTD | ORDINARY SHARES | G7614L109 | BBG010MVZF76 | 12399 | 88500 | SH |  | SOLE |  | 88500 | 0 | 0 |
| RPM INTL INC | COM | 749685103 | BBG001S7X317 | 3944277 | 40475 | SH |  | SOLE |  | 40475 | 0 | 0 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 | BBG001T5XQT9 | 2489530 | 55557 | SH |  | SOLE |  | 55557 | 0 | 0 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | BBG0025RWLM4 | 3244852 | 42955 | SH |  | SOLE |  | 42955 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | BBG001T66WN0 | 3571886 | 64289 | SH |  | SOLE |  | 64289 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | BBG001T66WQ7 | 4239210 | 64211 | SH |  | SOLE |  | 64211 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | BBG001T5XQV6 | 1509997 | 33444 | SH |  | SOLE |  | 33444 | 0 | 0 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | BBG001V036R6 | 2334227 | 35577 | SH |  | SOLE |  | 35577 | 0 | 0 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 | BBG001T5XQW5 | 2801278 | 69150 | SH |  | SOLE |  | 69150 | 0 | 0 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 | BBG001S7T223 | 2956590 | 86450 | SH |  | SOLE |  | 86450 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 | BBG001S7SCQ6 | 2942783 | 21662 | SH |  | SOLE |  | 21662 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI INT-INDS | 81369Y704 | BBG001S7T232 | 305630 | 3112 | SH |  | SOLE |  | 3112 | 0 | 0 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 | BBG001S7TCZ5 | 427754 | 3437 | SH |  | SOLE |  | 3437 | 0 | 0 |
| SOFI TECHNOLOGIES INC | COM | 83406F102 | BBG00YB1ZF08 | 326849 | 70900 | SH |  | SOLE |  | 70900 | 0 | 0 |
| SPDR SER TR | S REGL BKG | 78464A698 | BBG001SMH2R6 | 3243917 | 55225 | SH |  | SOLE |  | 55225 | 0 | 0 |
| TARGET CORP | COM | 87612E106 | BBG001SC0K41 | 247108 | 1658 | SH |  | SOLE |  | 1658 | 0 | 0 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 | BBG001SDGSH1 | 354634 | 2040 | SH |  | SOLE |  | 2040 | 0 | 0 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | BBG002D68GN8 | 474880 | 2340 | SH |  | SOLE |  | 2340 | 0 | 0 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | BBG001SS0V24 | 649260 | 6000 | SH |  | SOLE |  | 6000 | 0 | 0 |
| VANGUARD WORLD FDS | ENERGY ETF | 92204A306 | BBG001SHTV45 | 248624 | 2050 | SH |  | SOLE |  | 2050 | 0 | 0 |
| VANGUARD WORLD FDS | INDUSTRIAL ETF | 92204A603 | BBG001SHVTX5 | 893475 | 4892 | SH |  | SOLE |  | 4892 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 | BBG001SRCFY3 | 913105 | 4395 | SH |  | SOLE |  | 4395 | 0 | 0 |
| VOYA GLBL EQTY DIV  PREM OP | COM | 92912T100 | BBG001SMKRM2 | 105495 | 19500 | SH |  | SOLE |  | 19500 | 0 | 0 |
| WINDTREE THERAPEUTICS INC | COM | 97382D303 | BBG001SBFPB8 | 3060 | 18000 | SH |  | SOLE |  | 18000 | 0 | 0 |
| ZOMEDICA CORP | COM | 98980M109 | BBG004H67DQ5 | 5787 | 35500 | SH |  | SOLE |  | 35500 | 0 | 0 |

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