# EDGAR Filing Document

**Accession Number:** 0001911470
**File Stem:** 0001911470-26-000002
**Filing Date:** 2026-4
**Character Count:** 13768
**Document Hash:** cc1a411c53078a1959169fdbde0acb69
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001911470-26-000002.hdr.sgml**: 20260430

**ACCESSION NUMBER**: 0001911470-26-000002

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20260331

**FILED AS OF DATE**: 20260430

**DATE AS OF CHANGE**: 20260430

**EFFECTIVENESS DATE**: 20260430

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** ETF Store, Inc.
- **CENTRAL INDEX KEY:** 0001911470

**ORGANIZATION NAME:**
- **EIN:** 264480908
- **STATE OF INCORPORATION:** KS
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-22250
- **FILM NUMBER:** 26921515

**BUSINESS ADDRESS:**
- **STREET 1:** 7300 W. 110TH ST
- **STREET 2:** SUITE 870
- **CITY:** OVERLAND PARK
- **STATE:** KS
- **ZIP:** 66210
- **BUSINESS PHONE:** 816-363-3837

**MAIL ADDRESS:**
- **STREET 1:** 7300 W. 110TH ST
- **STREET 2:** SUITE 870
- **CITY:** OVERLAND PARK
- **STATE:** KS
- **ZIP:** 66210

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 03-31-2026

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** ETF Store Inc.<br>**Address:** 7300 W. 110TH ST<br>SUITE 870<br>OVERLAND PARK, KS 66210

**Form 13F File Number:** 028-22250

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Nathan Geraci<br>**Title:** President<br>**Phone:** 877-365-3837

**Signature, Place, and Date of Signing:**

Nathan Geraci  Overland Park, KS  04-30-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 100

**Form 13F Information Table Value Total:** $102680971

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 432985 | 1991 | SH |  | SOLE | 0 | 0 | 0 | 1991 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 360485 | 1257 | SH |  | SOLE | 0 | 0 | 0 | 1257 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 575710 | 8724 | SH |  | SOLE | 0 | 0 | 0 | 8724 |
| AMAZON COM INC | COM | 023135106 |  | 476730 | 2289 | SH |  | SOLE | 0 | 0 | 0 | 2289 |
| AMGEN INC | COM | 031162100 |  | 317369 | 902 | SH |  | SOLE | 0 | 0 | 0 | 902 |
| AMPLIFY ETF TR | AMPLIFY CYBERSEC | 032108664 |  | 341380 | 4546 | SH |  | SOLE | 0 | 0 | 0 | 4546 |
| APPLE INC | COM | 037833100 |  | 292067 | 1151 | SH |  | SOLE | 0 | 0 | 0 | 1151 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 348378 | 727 | SH |  | SOLE | 0 | 0 | 0 | 727 |
| BLACKROCK ETF TRUST II | ISHARES FLEXIBLE | 092528603 |  | 272826 | 5254 | SH |  | SOLE | 0 | 0 | 0 | 5254 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 361177 | 5955 | SH |  | SOLE | 0 | 0 | 0 | 5955 |
| BROADCOM INC | COM | 11135F101 |  | 248743 | 804 | SH |  | SOLE | 0 | 0 | 0 | 804 |
| CATERPILLAR INC | COM | 149123101 |  | 331618 | 468 | SH |  | SOLE | 0 | 0 | 0 | 468 |
| CISCO SYS INC | COM | 17275R102 |  | 258174 | 3327 | SH |  | SOLE | 0 | 0 | 0 | 3327 |
| COLGATE PALMOLIVE CO | COM | 194162103 |  | 790758 | 9278 | SH |  | SOLE | 0 | 0 | 0 | 9278 |
| EA SERIES TRUST | ALPHA ARCH 1-3 | 02072L565 |  | 1358971 | 11686 | SH |  | SOLE | 0 | 0 | 0 | 11686 |
| ETFS GOLD TR | PHYSCL GOLD SHS | 00326A104 |  | 527944 | 11832 | SH |  | SOLE | 0 | 0 | 0 | 11832 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 529424 | 3120 | SH |  | SOLE | 0 | 0 | 0 | 3120 |
| GLOBAL X FDS | DEFENSE TECH ETF | 37960A529 |  | 275624 | 3891 | SH |  | SOLE | 0 | 0 | 0 | 3891 |
| GLOBAL X FDS | RUSSELL 2000 | 37954Y459 |  | 160094 | 10709 | SH |  | SOLE | 0 | 0 | 0 | 10709 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 |  | 277515 | 16182 | SH |  | SOLE | 0 | 0 | 0 | 16182 |
| GRANITESHARES GOLD TR | SHS BEN INT | 38748G101 |  | 5336134 | 115676 | SH |  | SOLE | 0 | 0 | 0 | 115676 |
| INVESCO ACTIVELY MANAGED EXC | ULTRA SHRT DUR | 46090A887 |  | 1078859 | 21526 | SH |  | SOLE | 0 | 0 | 0 | 21526 |
| INVESCO EXCH TRD SLF IDX FD | INVESCO BULLETSH | 46139W825 |  | 254213 | 12020 | SH |  | SOLE | 0 | 0 | 0 | 12020 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHARES 203 | 46139W783 |  | 233717 | 11292 | SH |  | SOLE | 0 | 0 | 0 | 11292 |
| INVESCO EXCH TRD SLF IDX FD | BULETSHS 2031 CP | 46138J429 |  | 298758 | 18151 | SH |  | SOLE | 0 | 0 | 0 | 18151 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHS 2032 | 46139W858 |  | 241433 | 11727 | SH |  | SOLE | 0 | 0 | 0 | 11727 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 1343666 | 2328 | SH |  | SOLE | 0 | 0 | 0 | 2328 |
| ISHARES ETHEREUM TR | SHS | 46438R105 |  | 258235 | 16313 | SH |  | SOLE | 0 | 0 | 0 | 16313 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 1744598 | 19789 | SH |  | SOLE | 0 | 0 | 0 | 19789 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 267619 | 3837 | SH |  | SOLE | 0 | 0 | 0 | 3837 |
| ISHARES SILVER TR | ISHARES | 46428Q109 |  | 289118 | 4243 | SH |  | SOLE | 0 | 0 | 0 | 4243 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 238254 | 1673 | SH |  | SOLE | 0 | 0 | 0 | 1673 |
| ISHARES TR | 3 7 YR TREAS BD | 464288661 |  | 3301985 | 27841 | SH |  | SOLE | 0 | 0 | 0 | 27841 |
| ISHARES TR | FLTG RATE NT ETF | 46429B655 |  | 3274291 | 64265 | SH |  | SOLE | 0 | 0 | 0 | 64265 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 2757238 | 29731 | SH |  | SOLE | 0 | 0 | 0 | 29731 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 4379993 | 64860 | SH |  | SOLE | 0 | 0 | 0 | 64860 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 867416 | 6978 | SH |  | SOLE | 0 | 0 | 0 | 6978 |
| ISHARES TR | CORE S ETF | 464287200 |  | 15041764 | 23027 | SH |  | SOLE | 0 | 0 | 0 | 23027 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 284035 | 3440 | SH |  | SOLE | 0 | 0 | 0 | 3440 |
| ISHARES TR | 7-10 YR TRSY BD | 464287440 |  | 2183708 | 22880 | SH |  | SOLE | 0 | 0 | 0 | 22880 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 250287 | 2765 | SH |  | SOLE | 0 | 0 | 0 | 2765 |
| ISHARES TR | CORE UNIVRSL USD | 46434V613 |  | 324782 | 7031 | SH |  | SOLE | 0 | 0 | 0 | 7031 |
| ISHARES U S ETF TR | SHORT DURATION B | 46431W507 |  | 311998 | 6137 | SH |  | SOLE | 0 | 0 | 0 | 6137 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 |  | 235677 | 4657 | SH |  | SOLE | 0 | 0 | 0 | 4657 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 387526 | 1585 | SH |  | SOLE | 0 | 0 | 0 | 1585 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 279882 | 951 | SH |  | SOLE | 0 | 0 | 0 | 951 |
| MERCK  CO INC | COM | 58933Y105 |  | 348180 | 2895 | SH |  | SOLE | 0 | 0 | 0 | 2895 |
| MICROSOFT CORP | COM | 594918104 |  | 200524 | 542 | SH |  | SOLE | 0 | 0 | 0 | 542 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 363905 | 3918 | SH |  | SOLE | 0 | 0 | 0 | 3918 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 312515 | 1792 | SH |  | SOLE | 0 | 0 | 0 | 1792 |
| OREILLY AUTOMOTIVE INC | COM | 67103H107 |  | 981717 | 10635 | SH |  | SOLE | 0 | 0 | 0 | 10635 |
| PACER FDS TR | US SMALL CAP CAS | 69374H857 |  | 2165209 | 48255 | SH |  | SOLE | 0 | 0 | 0 | 48255 |
| PACER FDS TR | US CASH COWS 100 | 69374H881 |  | 456909 | 7304 | SH |  | SOLE | 0 | 0 | 0 | 7304 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 |  | 298411 | 2040 | SH |  | SOLE | 0 | 0 | 0 | 2040 |
| PEMBINA PIPELINE CORP | COM | 706327103 |  | 300116 | 6705 | SH |  | SOLE | 0 | 0 | 0 | 6705 |
| PEPSICO INC | COM | 713448108 |  | 205830 | 1325 | SH |  | SOLE | 0 | 0 | 0 | 1325 |
| PFIZER INC | COM | 717081103 |  | 305400 | 10876 | SH |  | SOLE | 0 | 0 | 0 | 10876 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 |  | 1968903 | 19577 | SH |  | SOLE | 0 | 0 | 0 | 19577 |
| PROCTER  GAMBLE CO | COM | 742718109 |  | 424529 | 2939 | SH |  | SOLE | 0 | 0 | 0 | 2939 |
| REALTY INCOME CORP | COM | 756109104 |  | 472441 | 7722 | SH |  | SOLE | 0 | 0 | 0 | 7722 |
| REPUBLIC SVCS INC | COM | 760759100 |  | 347845 | 1588 | SH |  | SOLE | 0 | 0 | 0 | 1588 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 |  | 763850 | 30863 | SH |  | SOLE | 0 | 0 | 0 | 30863 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 |  | 3773478 | 147172 | SH |  | SOLE | 0 | 0 | 0 | 147172 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 |  | 363475 | 12499 | SH |  | SOLE | 0 | 0 | 0 | 12499 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 |  | 591713 | 20313 | SH |  | SOLE | 0 | 0 | 0 | 20313 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 |  | 1921707 | 63007 | SH |  | SOLE | 0 | 0 | 0 | 63007 |
| SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 |  | 2541326 | 109446 | SH |  | SOLE | 0 | 0 | 0 | 109446 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 1595395 | 52001 | SH |  | SOLE | 0 | 0 | 0 | 52001 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 |  | 386704 | 11736 | SH |  | SOLE | 0 | 0 | 0 | 11736 |
| SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 |  | 2982528 | 122889 | SH |  | SOLE | 0 | 0 | 0 | 122889 |
| SCHWAB STRATEGIC TR | US REIT ETF | 808524847 |  | 200041 | 9309 | SH |  | SOLE | 0 | 0 | 0 | 9309 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 |  | 1737387 | 56117 | SH |  | SOLE | 0 | 0 | 0 | 56117 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 532269 | 1237 | SH |  | SOLE | 0 | 0 | 0 | 1237 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A847 |  | 201334 | 3400 | SH |  | SOLE | 0 | 0 | 0 | 3400 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A854 |  | 3005079 | 39262 | SH |  | SOLE | 0 | 0 | 0 | 39262 |
| SPDR SERIES TRUST | STATE STREET SPD | 78468R408 |  | 219501 | 8787 | SH |  | SOLE | 0 | 0 | 0 | 8787 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A409 |  | 388590 | 3969 | SH |  | SOLE | 0 | 0 | 0 | 3969 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A508 |  | 385485 | 6813 | SH |  | SOLE | 0 | 0 | 0 | 6813 |
| STARBUCKS CORP | COM | 855244109 |  | 237937 | 2656 | SH |  | SOLE | 0 | 0 | 0 | 2656 |
| STATE STR SPDR S 500 ETF T | TR UNIT | 78462F103 |  | 202009 | 311 | SH |  | SOLE | 0 | 0 | 0 | 311 |
| STIFEL FINL CORP | COM | 860630102 |  | 296271 | 4008 | SH |  | SOLE | 0 | 0 | 0 | 4008 |
| TIDAL TRUST I | FUNDSTRAT GRANNY | 886364231 |  | 627065 | 26270 | SH |  | SOLE | 0 | 0 | 0 | 26270 |
| UBS AG LONDON BRANCH | ETRACS ALER MLP | 90274D382 |  | 255619 | 8805 | SH |  | SOLE | 0 | 0 | 0 | 8805 |
| UMB FINL CORP | COM | 902788108 |  | 232122 | 2058 | SH |  | SOLE | 0 | 0 | 0 | 2058 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 768017 | 2674 | SH |  | SOLE | 0 | 0 | 0 | 2674 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 242206 | 2731 | SH |  | SOLE | 0 | 0 | 0 | 2731 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 520218 | 1741 | SH |  | SOLE | 0 | 0 | 0 | 1741 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 650102 | 1088 | SH |  | SOLE | 0 | 0 | 0 | 1088 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 1849505 | 5765 | SH |  | SOLE | 0 | 0 | 0 | 5765 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 532512 | 9852 | SH |  | SOLE | 0 | 0 | 0 | 9852 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 |  | 288688 | 4848 | SH |  | SOLE | 0 | 0 | 0 | 4848 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 |  | 2358150 | 29748 | SH |  | SOLE | 0 | 0 | 0 | 29748 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 241289 | 1122 | SH |  | SOLE | 0 | 0 | 0 | 1122 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 5730453 | 89427 | SH |  | SOLE | 0 | 0 | 0 | 89427 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 271996 | 1837 | SH |  | SOLE | 0 | 0 | 0 | 1837 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 588767 | 11728 | SH |  | SOLE | 0 | 0 | 0 | 11728 |
| WALMART INC | COM | 931142103 |  | 524142 | 4217 | SH |  | SOLE | 0 | 0 | 0 | 4217 |
| WILLIAMS COS INC | COM | 969457100 |  | 225329 | 3096 | SH |  | SOLE | 0 | 0 | 0 | 3096 |
| WISDOMTREE TR | EM EX ST-OWNED | 97717X578 |  | 996706 | 24856 | SH |  | SOLE | 0 | 0 | 0 | 24856 |
| YUM BRANDS INC | COM | 988498101 |  | 296414 | 1906 | SH |  | SOLE | 0 | 0 | 0 | 1906 |

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