# EDGAR Filing Document

**Accession Number:** 0002106311
**File Stem:** 0002106311-26-000002
**Filing Date:** 2026-4
**Character Count:** 15845
**Document Hash:** dea4c59fa094ee2bbf2b1ccbb91ab617
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0002106311-26-000002.hdr.sgml**: 20260423

**ACCESSION NUMBER**: 0002106311-26-000002

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20260331

**FILED AS OF DATE**: 20260423

**DATE AS OF CHANGE**: 20260423

**EFFECTIVENESS DATE**: 20260423

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Fortune Financial Group, Inc.
- **CENTRAL INDEX KEY:** 0002106311

**ORGANIZATION NAME:**
- **EIN:** 364123956
- **STATE OF INCORPORATION:** FL
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-26219
- **FILM NUMBER:** 26886381

**BUSINESS ADDRESS:**
- **STREET 1:** 3617 CEDAR HAMMOCK COURT
- **CITY:** NAPLES
- **STATE:** FL
- **ZIP:** 34112
- **BUSINESS PHONE:** 6309429007

**MAIL ADDRESS:**
- **STREET 1:** 3617 CEDAR HAMMOCK COURT
- **CITY:** NAPLES
- **STATE:** FL
- **ZIP:** 34112

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 03-31-2026

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Fortune Financial Group Inc.<br>**Address:** 3617 CEDAR HAMMOCK COURT<br>NAPLES, FL 34112

**Form 13F File Number:** 028-26219

**CRD Number (if applicable):** 000111378

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Bradley H Rosley<br>**Title:** President<br>**Phone:** 6308422355

**Signature, Place, and Date of Signing:**

Bradley Rosley  Naples, FL  04-23-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 107

**Form 13F Information Table Value Total:** $111091495

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABRDN PHYSICAL SILVER   SHARES ETF | COM | 003264108 |  | 244548 | 3415 | SH |  | SOLE |  | 3415 | 0 | 0 |
| ALPHABET INC            CLASS            CLASS A | COM | 02079K305 |  | 332419 | 1156 | SH |  | SOLE |  | 1156 | 0 | 0 |
| ALPHABET INC            CLASS            CLASS A | COM | 02079K305 |  | 332419 | 1156 | SH |  | SOLE |  | 1156 | 0 | 0 |
| AMERICAN FUNDS NEW WORLD F1 | COM | 649280401 |  | 592317 | 6501 | SH |  | SOLE |  | 6501 | 0 | 0 |
| AMERICAN FUNDS NEW WORLD F1 | COM | 649280401 |  | 592317 | 6501 | SH |  | SOLE |  | 6501 | 0 | 0 |
| AMG GW ESG BOND N | COM | 00170L842 |  | 218051 | 10021 | SH |  | SOLE |  | 10021 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 670513 | 2642 | SH |  | SOLE |  | 2642 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 670513 | 2642 | SH |  | SOLE |  | 2642 | 0 | 0 |
| DEFIANCE CONNECTIVE     TECHNOLOGIES ETF | COM | 26922A289 |  | 391803 | 5747 | SH |  | SOLE |  | 5747 | 0 | 0 |
| DODGE  COX INTERNATIONAL STOCK I | COM | 256206103 |  | 366027 | 22076 | SH |  | SOLE |  | 22076 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 244310 | 1440 | SH |  | SOLE |  | 1440 | 0 | 0 |
| FIRST TRUST ALT OPPORTUNITIES FD I | COM | 75943J100 |  | 365734 | 13382 | SH |  | SOLE |  | 13382 | 0 | 0 |
| FIRST TRUST ALT OPPORTUNITIES FD I | COM | 75943J100 |  | 365734 | 13382 | SH |  | SOLE |  | 13382 | 0 | 0 |
| FIRST TRUST CLOUD       COMPUTING ETF | COM | 33734X192 |  | 215549 | 1971 | SH |  | SOLE |  | 1971 | 0 | 0 |
| FIRST TRUST DOW JONES   INTERNET INDEX FUND | COM | 33733E302 |  | 247604 | 1058 | SH |  | SOLE |  | 1058 | 0 | 0 |
| FIRST TRUST NYSE ARCA   BIOTECHNOLOGY INDEX FUND | COM | 33733E203 |  | 277734 | 1383 | SH |  | SOLE |  | 1383 | 0 | 0 |
| FIRST TRUST PRIVATE CREDIT I | COM | 33741K209 |  | 203292 | 20723 | SH |  | SOLE |  | 20723 | 0 | 0 |
| FIRST TRUST PRIVATE CREDIT I | COM | 33741K209 |  | 203292 | 20723 | SH |  | SOLE |  | 20723 | 0 | 0 |
| FRANKLIN BSP PRIVATE CREDIT ADVISOR | COM | 35242N202 |  | 1478885 | 152777 | SH |  | SOLE |  | 152777 | 0 | 0 |
| GLOBAL X ARTIFICIAL     INTELLIGENCE           TECHNOLOGY ETF | COM | 37954Y632 |  | 354552 | 7597 | SH |  | SOLE |  | 7597 | 0 | 0 |
| GLOBAL X ARTIFICIAL     INTELLIGENCE           TECHNOLOGY ETF | COM | 37954Y632 |  | 354552 | 7597 | SH |  | SOLE |  | 7597 | 0 | 0 |
| GLOBAL X ROBOTICS      ARTIFICIAL INTELLIGENCE ETF | COM | 37954Y715 |  | 290609 | 8748 | SH |  | SOLE |  | 8748 | 0 | 0 |
| INNOVATOR DEFINED WEALTHSHIELD ETF | COM | 45783Y855 |  | 534302 | 15966 | SH |  | SOLE |  | 15966 | 0 | 0 |
| INNOVATOR EQUITY DEFINEDPROTECTION ETF - 1 YR   FEBRUARY | COM | 45784N775 |  | 317375 | 12500 | SH |  | SOLE |  | 12500 | 0 | 0 |
| INNOVATOR GROWTH-100    POWER BUFFER ETF -      DECEMBER | COM | 45784N841 |  | 269467 | 10000 | SH |  | SOLE |  | 10000 | 0 | 0 |
| INNOVATOR GROWTH-100    POWER BUFFER ETF -      JANUARY | COM | 45782C466 |  | 375511 | 7036 | SH |  | SOLE |  | 7036 | 0 | 0 |
| INNOVATOR GROWTH-100    POWER BUFFER ETF -      SEPTEMBER | COM | 45784N205 |  | 330479 | 11500 | SH |  | SOLE |  | 11500 | 0 | 0 |
| INNOVATOR U.S. EQUITY   BUFFER ETF - AUGUST | COM | 45782C698 |  | 491409 | 10060 | SH |  | SOLE |  | 10060 | 0 | 0 |
| INNOVATOR U.S. EQUITY   BUFFER ETF - FEBRUARY | COM | 45782C433 |  | 281444 | 5900 | SH |  | SOLE |  | 5900 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      AUGUST | COM | 45782C680 |  | 364615 | 8535 | SH |  | SOLE |  | 8535 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      DECEMBER | COM | 45782C540 |  | 2536570 | 59684 | SH |  | SOLE |  | 59684 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      FEBRUARY | COM | 45782C417 |  | 372689 | 9294 | SH |  | SOLE |  | 9294 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      FEBRUARY | COM | 45782C417 |  | 372689 | 9294 | SH |  | SOLE |  | 9294 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF -      JANUARY | COM | 45782C508 |  | 3733578 | 80936 | SH |  | SOLE |  | 80936 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF - APRIL | COM | 45782C870 |  | 1385955 | 34823 | SH |  | SOLE |  | 34823 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF - JULY | COM | 45782C813 |  | 1554207 | 33811 | SH |  | SOLE |  | 33811 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF - JUNE | COM | 45782C748 |  | 452816 | 10826 | SH |  | SOLE |  | 10826 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF - MARCH | COM | 45782C383 |  | 287799 | 6450 | SH |  | SOLE |  | 6450 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF - MARCH | COM | 45782C383 |  | 287799 | 6450 | SH |  | SOLE |  | 6450 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF - MAY | COM | 45782C318 |  | 439620 | 11007 | SH |  | SOLE |  | 11007 | 0 | 0 |
| INNOVATOR U.S. EQUITY   POWER BUFFER ETF OCTOBER | COM | 45782C797 |  | 2216156 | 51407 | SH |  | SOLE |  | 51407 | 0 | 0 |
| INVESCO AI AND NEXT GEN SOFTWARE ETF | COM | 46137V639 |  | 215998 | 3720 | SH |  | SOLE |  | 3720 | 0 | 0 |
| INVESCO BALANCED-RISK ALLOCATION A | COM | 00141V747 |  | 232132 | 25259 | SH |  | SOLE |  | 25259 | 0 | 0 |
| INVESCO DORSEY WRIGHT   HEALTHCARE MOMENTUM ETF | COM | 46137V852 |  | 364313 | 7435 | SH |  | SOLE |  | 7435 | 0 | 0 |
| INVESCO INTERNATIONAL   BUYBACK ACHIEVERS ETF | COM | 46138E644 |  | 236808 | 4209 | SH |  | SOLE |  | 4209 | 0 | 0 |
| INVESCO NASDAQ 100 ETF | COM | 46138G649 |  | 918877 | 3867 | SH |  | SOLE |  | 3867 | 0 | 0 |
| INVESCO NASDAQ 100 ETF | COM | 46138G649 |  | 918877 | 3867 | SH |  | SOLE |  | 3867 | 0 | 0 |
| INVESCO NASDAQ NEXT GEN 100 ETF | COM | 46138G631 |  | 296017 | 8175 | SH |  | SOLE |  | 8175 | 0 | 0 |
| INVESCO QQQ TR | COM | 46090E103 |  | 540505 | 936 | SH |  | SOLE |  | 936 | 0 | 0 |
| INVESCO QQQ TR | COM | 46090E103 |  | 540505 | 936 | SH |  | SOLE |  | 936 | 0 | 0 |
| INVESCO S  P MIDCAP    MOMENTUM ETF | COM | 46137V464 |  | 931173 | 6421 | SH |  | SOLE |  | 6421 | 0 | 0 |
| INVESCO S  P SMLCP     MOMENTM ETF | COM | 46137V498 |  | 839565 | 11044 | SH |  | SOLE |  | 11044 | 0 | 0 |
| INVESCO S             INTERNATIONAL DEVELOPED MOMENTUM ETF | COM | 46138E222 |  | 255006 | 4650 | SH |  | SOLE |  | 4650 | 0 | 0 |
| INVESCO S 500 EQUAL   WEIGHT CONSUMER STAPLES ETF | COM | 46137V373 |  | 516693 | 17515 | SH |  | SOLE |  | 17515 | 0 | 0 |
| INVESCO S 500 HIGH    DIVIDEND LOW VOLATILITY ETF | COM | 46138E362 |  | 3461979 | 69784 | SH |  | SOLE |  | 69784 | 0 | 0 |
| INVESCO S 500 HIGH    DIVIDEND LOW VOLATILITY ETF | COM | 46138E362 |  | 3461979 | 69784 | SH |  | SOLE |  | 69784 | 0 | 0 |
| INVESCO S 500 LOW     VOLATILITY ETF | COM | 46138E354 |  | 7104028 | 97129 | SH |  | SOLE |  | 97129 | 0 | 0 |
| INVESCO S 500 LOW     VOLATILITY ETF | COM | 46138E354 |  | 7104028 | 97129 | SH |  | SOLE |  | 97129 | 0 | 0 |
| INVESCO S 500 MOMENTUMETF | COM | 46138E339 |  | 2811607 | 25079 | SH |  | SOLE |  | 25079 | 0 | 0 |
| INVESCO S 500 QUALITY ETF | COM | 46137V241 |  | 3698220 | 49185 | SH |  | SOLE |  | 49185 | 0 | 0 |
| INVESCO S MIDCAP      QUALITY ETF | COM | 46137V472 |  | 1021401 | 9881 | SH |  | SOLE |  | 9881 | 0 | 0 |
| INVESCO S MIDCAP      QUALITY ETF | COM | 46137V472 |  | 1021401 | 9881 | SH |  | SOLE |  | 9881 | 0 | 0 |
| INVESCO S MIDCAP 400  GARP ETF | COM | 46137V225 |  | 593515 | 5020 | SH |  | SOLE |  | 5020 | 0 | 0 |
| INVESCO S SMALLCAP    QUALITY ETF | COM | 46138G300 |  | 703735 | 16692 | SH |  | SOLE |  | 16692 | 0 | 0 |
| ISHARES CORE MSCI EAFE  ETF | COM | 46432F842 |  | 263309 | 2909 | SH |  | SOLE |  | 2909 | 0 | 0 |
| ISHARES CORE MSCI EAFE  ETF | COM | 46432F842 |  | 263309 | 2909 | SH |  | SOLE |  | 2909 | 0 | 0 |
| ISHARES CORE S        SMALL-CAP ETF | COM | 464287804 |  | 441893 | 3555 | SH |  | SOLE |  | 3555 | 0 | 0 |
| ISHARES CORE S TOTAL  U.S. STOCK MARKET ETF | COM | 464287150 |  | 226036 | 1587 | SH |  | SOLE |  | 1587 | 0 | 0 |
| ISHARES EXPANDED        TECH-SOFTWARE SECTOR ETF | COM | 464287515 |  | 298747 | 3732 | SH |  | SOLE |  | 3732 | 0 | 0 |
| ISHARES IBONDS DEC 2026 TERM CORPORATE ETF | COM | 46435GAA0 |  | 303218 | 12509 | SH |  | SOLE |  | 12509 | 0 | 0 |
| ISHARES IBONDS DEC 2027 TERM CORPORATE ETF | COM | 46435UAA9 |  | 324913 | 13404 | SH |  | SOLE |  | 13404 | 0 | 0 |
| ISHARES IBONDS DEC 2028 TERM CORPORATE ETF | COM | 46435U515 |  | 334052 | 13188 | SH |  | SOLE |  | 13188 | 0 | 0 |
| ISHARES MSCI ACWI EX    U.S. ETF | COM | 464288240 |  | 524754 | 7664 | SH |  | SOLE |  | 7664 | 0 | 0 |
| ISHARES MSCI USA        MOMENTUM FACTOR ETF | COM | 46432F396 |  | 1582635 | 6595 | SH |  | SOLE |  | 6595 | 0 | 0 |
| ISHARES MSCI USA        MOMENTUM FACTOR ETF | COM | 46432F396 |  | 1582635 | 6595 | SH |  | SOLE |  | 6595 | 0 | 0 |
| ISHARES SEMICONDUCTOR   ETF | COM | 464287523 |  | 712535 | 2168 | SH |  | SOLE |  | 2168 | 0 | 0 |
| JPMORGAN EQUITY PREMIUM INCOME ETF | COM | 46641Q332 |  | 676895 | 11942 | SH |  | SOLE |  | 11942 | 0 | 0 |
| MSCI INC | COM | 55354G100 |  | 668911 | 1241 | SH |  | SOLE |  | 1241 | 0 | 0 |
| PACER US CASH COWS 100  ETF | COM | 69374H881 |  | 5513945 | 88139 | SH |  | SOLE |  | 88139 | 0 | 0 |
| PACER US CASH COWS 100  ETF | COM | 69374H881 |  | 5513945 | 88139 | SH |  | SOLE |  | 88139 | 0 | 0 |
| PROSHARES ULTRAPRO QQQ | COM | 74347X831 |  | 494492 | 11864 | SH |  | SOLE |  | 11864 | 0 | 0 |
| PROSHARES ULTRAPRO QQQ | COM | 74347X831 |  | 494492 | 11864 | SH |  | SOLE |  | 11864 | 0 | 0 |
| RUSSELL INV US STRATEGIC EQUITY S | COM | 78249R826 |  | 206381 | 12883 | SH |  | SOLE |  | 12883 | 0 | 0 |
| SCHWAB FUNDAMENTAL      INTERNATIONAL EQUITY ETF | COM | 808524755 |  | 210546 | 4303 | SH |  | SOLE |  | 4303 | 0 | 0 |
| SCHWAB GOVERNMENT MONEY ULTRA | COM | 808515498 |  | 497075 | 497075 | SH |  | SOLE |  | 497075 | 0 | 0 |
| SCHWAB INTERNATIONAL    EQUITY ETF | COM | 808524805 |  | 215449 | 8705 | SH |  | SOLE |  | 8705 | 0 | 0 |
| SCHWAB INTERNATIONAL    EQUITY ETF | COM | 808524805 |  | 215449 | 8705 | SH |  | SOLE |  | 8705 | 0 | 0 |
| SCHWAB PRIME ADVANTAGE MONEY INVESTOR | COM | 808515605 |  | 1655440 | 1655440 | SH |  | SOLE |  | 1655440 | 0 | 0 |
| SCHWAB PRIME ADVANTAGE MONEY INVESTOR | COM | 808515605 |  | 1655440 | 1655440 | SH |  | SOLE |  | 1655440 | 0 | 0 |
| SCHWAB S 500 INDEX | COM | 808509855 |  | 570021 | 33990 | SH |  | SOLE |  | 33990 | 0 | 0 |
| SCHWAB SMALL CAP INDEX | COM | 808509848 |  | 221950 | 5524 | SH |  | SOLE |  | 5524 | 0 | 0 |
| SCHWAB U.S. BROAD MARKETETF | COM | 808524102 |  | 385737 | 15368 | SH |  | SOLE |  | 15368 | 0 | 0 |
| SCHWAB U.S. LARGE-CAP   VALUE ETF | COM | 808524409 |  | 464241 | 15221 | SH |  | SOLE |  | 15221 | 0 | 0 |
| SCHWAB U.S. LARGE-CAP   VALUE ETF | COM | 808524409 |  | 464241 | 15221 | SH |  | SOLE |  | 15221 | 0 | 0 |
| SELECTED AMERICAN SHARES S | COM | 816221105 |  | 262423 | 6245 | SH |  | SOLE |  | 6245 | 0 | 0 |
| STATE STREET SPDR       BLOOMBERG INVESTMENT    GRADE FLOATING RATE ETF | COM | 78468R200 |  | 1547372 | 50272 | SH |  | SOLE |  | 50272 | 0 | 0 |
| STATE STREET UTILITIES  SELECT SECTOR SPDR ETF | COM | 81369Y886 |  | 709368 | 15458 | SH |  | SOLE |  | 15458 | 0 | 0 |
| VANGUARD                INTERMEDIATE-TERM       CORPORATE BOND INDEX FUN | COM | 92206C870 |  | 605978 | 7323 | SH |  | SOLE |  | 7323 | 0 | 0 |
| VANGUARD EXTENDED MARKET INDEX ADMIRAL | COM | 922908694 |  | 539181 | 3453 | SH |  | SOLE |  | 3453 | 0 | 0 |
| VANGUARD S 500 ETF | COM | 922908363 |  | 290987 | 487 | SH |  | SOLE |  | 487 | 0 | 0 |
| VANGUARD S 500 ETF | COM | 922908363 |  | 290987 | 487 | SH |  | SOLE |  | 487 | 0 | 0 |
| VANGUARD SMALL-CAP INDEXFUND ETF SHARES | COM | 922908751 |  | 227085 | 867 | SH |  | SOLE |  | 867 | 0 | 0 |
| VANGUARD SMALL-CAP INDEXFUND ETF SHARES | COM | 922908751 |  | 227085 | 867 | SH |  | SOLE |  | 867 | 0 | 0 |
| VANGUARD TOTAL BOND     MARKET INDEX FUND ETF   SHARES | COM | 921937835 |  | 225191 | 3058 | SH |  | SOLE |  | 3058 | 0 | 0 |
| VANGUARD TOTAL STOCK    MARKET INDEX FUND ETF   SHARES | COM | 922908769 |  | 285200 | 889 | SH |  | SOLE |  | 889 | 0 | 0 |
| WISDOMTREE FLOATING RATETREASURY FUND | COM | 97717Y527 |  | 7746168 | 153877 | SH |  | SOLE |  | 153877 | 0 | 0 |
| WISDOMTREE FLOATING RATETREASURY FUND | COM | 97717Y527 |  | 7746168 | 153877 | SH |  | SOLE |  | 153877 | 0 | 0 |

---