# EDGAR Filing Document

**Accession Number:** 0000829323
**File Stem:** 0001654954-26-004909
**Filing Date:** 2026-5
**Character Count:** 110754
**Document Hash:** 6d294476d654e911418eb37c9a5b1184
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001654954-26-004909.hdr.sgml**: 20260514

**ACCESSION NUMBER**: 0001654954-26-004909

**CONFORMED SUBMISSION TYPE**: 10-Q

**PUBLIC DOCUMENT COUNT**: 72

**CONFORMED PERIOD OF REPORT**: 20260331

**FILED AS OF DATE**: 20260514

**DATE AS OF CHANGE**: 20260514

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Inuvo, Inc.
- **CENTRAL INDEX KEY:** 0000829323
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-ADVERTISING [7310]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 870450450
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 10-Q
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-32442
- **FILM NUMBER:** 26980139

**BUSINESS ADDRESS:**
- **STREET 1:** 500 PRESIDENT CLINTON AVE., STE. 300
- **CITY:** LITTLE ROCK
- **STATE:** AR
- **ZIP:** 72201
- **BUSINESS PHONE:** 501-205-8508

**MAIL ADDRESS:**
- **STREET 1:** 500 PRESIDENT CLINTON AVE., STE. 300
- **CITY:** LITTLE ROCK
- **STATE:** AR
- **ZIP:** 72201

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** INUVO, INC.
- **DATE OF NAME CHANGE:** 20090810

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** KOWABUNGA! INC.
- **DATE OF NAME CHANGE:** 20081106

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** THINK PARTNERSHIP INC
- **DATE OF NAME CHANGE:** 20060315

?xml version='1.0' encoding='ASCII'? inuvo_10q.htm

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 10-Q**

(Mark One)

☒&nbsp;&nbsp;&nbsp;&nbsp; **QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934**

For the quarterly period ended March 31, 2026

OR

☐&nbsp;&nbsp;&nbsp;&nbsp; **TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934**

For the transition period from ______________________ to ______________________

Commission file number: **001-32442**

![inuvo_10qimg6.jpg](inuvo_10qimg6.jpg)

---

| |
|:---|
| **Inuvo, Inc.** |
| (Exact name of registrant as specified in its charter) |

---

---

| | |
|:---|:---|
| **Nevada** | **87-0450450** |
| (State or other jurisdiction of<br>incorporation or organization) | (I.R.S. Employer<br> Identification No.) |
| **500 President Clinton Ave., Suite 300 Little Rock, AR** | **72201** |
| (Address of principal executive offices) | (Zip Code) |

---

**<u>(501) 205-8508</u>**

Registrant's telephone number, including area code

**<u>not applicable</u>**

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered |
| Common stock | INUV | NYSE American |

---

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days.&nbsp;&nbsp;&nbsp;&nbsp; Yes ☒&nbsp;&nbsp;&nbsp;&nbsp; No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒&nbsp;&nbsp;&nbsp;&nbsp; No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

---

| | | | |
|:---|:---|:---|:---|
| Large accelerated filer | ☐ | Accelerated filer | ☐ |
| Non-accelerated filer | ☒ | Smaller reporting company | ☒ |
| Emerging growth company | ☐ |  |  |

---

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards pursuant to Section 13(a) of the Exchange Act: ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐&nbsp;&nbsp;&nbsp;&nbsp; No ☒

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

---

| | |
|:---|:---|
| **Title of Class** | **May 6, 2026** |
| Common Stock | 14,820,898 |

---

**TABLE OF CONTENTS**

---

| | | |
|:---|:---|:---|
|  |  | **Page No.** |
| **[Part I](#P1)** | **[Part I](#P1)** | **[Part I](#P1)** |
| [Item 1.](#I1) | [Financial Statements.](#I1) | 4 |
|  | [Condensed Consolidated Balance Sheets](#BS) | 4 |
|  | [Condensed Consolidated Statements of Operations](#STO) | 5 |
|  | [Condensed Consolidated Statements of Stockholders' Equity](#EQT) | 6 |
|  | [Condensed Consolidated Statements of Cash Flows](#CF) | 7 |
|  | [Notes to Condensed Consolidated Financial Statements](#NOTES) | 8 |
| [Item 2.](#I2) | [Management's Discussion and Analysis of Financial Condition and Results of Operations.](#I2) | 18 |
| [Item 3.](#I3) | [Quantitative and Qualitative Disclosures About Market Risk.](#I3) | 22 |
| [Item 4.](#I4) | [Controls and Procedures.](#I4) | 22 |
| **[Part II](#P2)** | **[Part II](#P2)** | **[Part II](#P2)** |
| [Item 1.](#I1N) | [Legal Proceedings.](#I1N) | 24 |
| [Item 1A.](#I1A) | [Risk Factors.](#I1A) | 24 |
| [Item 2.](#I2N) | [Unregistered Sales of Equity Securities and Use of Proceeds.](#I2N) | 24 |
| [Item 3.](#I3N) | [Defaults upon Senior Securities.](#I3N) | 24 |
| [Item 4.](#I4N) | [Mine Safety and Disclosures.](#I4N) | 24 |
| [Item 5.](#I5) | [Other Information.](#I5) | 24 |
| [Item 6.](#I6) | [Exhibits.](#I6) | 25 |
| [Signatures](#SIG) | [Signatures](#SIG) | 26 |

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|:---|
| 2 |
| *[**Table of Contents**](#TOC)* |

---

**CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION**

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as "will," "should," "intend," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential," or "continue," or the negative of such terms or other comparable terminology. This report includes, among others, statements regarding our risks associated with:

· a decline in general economic conditions;

· decreased market demand for our products and services;

· customer revenue concentration;

· risks associated with customer collections;

· seasonality impacts on financial results and cash availability;

· dependence on advertising suppliers;

· the ability to acquire traffic in a profitable manner;

· failure to keep pace with technological changes;

· interruptions within our information technology infrastructure;

· dependence on key personnel;

· regulatory and legal uncertainties;

· failure to comply with privacy and data security laws and regulations;

· third party infringement claims;

· publishers who could fabricate fraudulent clicks;

· the ability to continue to meet the NYSE American listing standards;

· the impact of quarterly results on our common stock price;

· dilution to our stockholders upon the vesting of outstanding restricted stock unit grants and warrants; and

· our ability to identify, finance, complete and successfully integrate future acquisitions.

These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Part II, Item 1A. Risk Factors appearing in this report, together with those appearing in Item 1A. Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2025 as filed with the Securities and Exchange Commission ("SEC") on March 5, 2026 and our subsequent filings with the SEC.

Except for our ongoing obligations to disclose material information under the federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

**OTHER PERTINENT INFORMATION**

Unless specifically set forth to the contrary, when used in this report the terms "Inuvo," the "Company," "we," "us," "our" and similar terms refer to Inuvo, Inc., a Nevada corporation, and its subsidiaries. When used in this report, "first quarter 2026" means for the three months ended March 31, 2026, "first quarter 2025" means for the three months ended March 31, 2025, "2025" means the fiscal year ended December 31, 2025 and "2026" means the fiscal year ending December 31, 2026. The information which appears on our corporate web site at www.inuvo.com and our various social media platforms are not part of this report.

---

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|:---|
| 3 |
| *[**Table of Contents**](#TOC)* |

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**PART I - FINANCIAL INFORMATION**

**ITEM 1. FINANCIAL STATEMENTS**

**INUVO, INC.**

**CONDENSED CONSOLIDATED BALANCE SHEETS** 

**March 31, 2026 (Unaudited) and December 31, 2025**

---

| | | |
|:---|:---|:---|
|  | **March 31, 2026** | **December 31, 2025** |
| **Assets** |  |  |
| Current assets |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Cash and cash equivalents | $2887144 | $2839921 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable, net of allowance for credit losses of $35,191 and $98,954, respectively | 4326204 | 5887884 |
| &nbsp;&nbsp;&nbsp;&nbsp;Prepaid expenses and other current assets | 630994 | 489790 |
| Total current assets | 7844342 | 9217595 |
| Property and equipment, net | 1567094 | 1629561 |
| Other assets |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Goodwill | 9853342 | 9853342 |
| &nbsp;&nbsp;&nbsp;&nbsp;Intangible assets, net of accumulated amortization | 3308000 | 3425375 |
| &nbsp;&nbsp;&nbsp;&nbsp;Right of use assets - operating lease | 597093 | 663635 |
| &nbsp;&nbsp;&nbsp;&nbsp;Other assets | 68342 | 78342 |
| Total other assets | 13826777 | 14020694 |
| Total assets | $23238213 | $24867850 |
| **Liabilities and Stockholders' Equity** |  |  |
| Current liabilities |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | $4101976 | $7090784 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current liabilities | 4051565 | 3619974 |
| &nbsp;&nbsp;&nbsp;&nbsp;Lease liability - operating lease | 279900 | 294093 |
| &nbsp;&nbsp;&nbsp;&nbsp;Outstanding borrowings under Financing Agreement |  | 3288100 |
| &nbsp;&nbsp;&nbsp;&nbsp;Convertible notes, at fair value | 2148018 |  |
| Total current liabilities | 10581459 | 14292951 |
| Long-term liabilities |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Deferred tax liability | 110646 | 107971 |
| &nbsp;&nbsp;&nbsp;&nbsp;Lease liability - operating lease | 387049 | 443912 |
| Total long-term liabilities | 497695 | 551883 |
| Stockholders' equity |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Preferred stock, $0.001 par value: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authorized shares 500,000, none issued and outstanding |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Common stock, $0.001 par value: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authorized shares 200,000,000; issued and outstanding shares 14,785,003 and 14,701,949, respectively.  | 14786 | 14703 |
| &nbsp;&nbsp;&nbsp;&nbsp;Additional paid-in capital | 188553148 | 188312843 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accumulated deficit | (176408875) | (178304530) |
| Total stockholders' equity | 12159059 | 10023016 |
| Total liabilities and stockholders' equity | $23238213 | $24867850 |

---

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

See accompanying notes to the condensed consolidated financial statements.

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| 4 |
| *[**Table of Contents**](#TOC)* |

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**INUVO, INC.**

**CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS**

**(Unaudited)** 

---

| | | |
|:---|:---|:---|
|  | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** |
|  | **2026** | **2025** |
| Net revenue | $7927553 | $26708032 |
| Cost of revenue | 4263665 | 5620941 |
| Gross profit | 3663888 | 21087091 |
| Operating expenses |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Marketing costs | 2092812 | 17512994 |
| &nbsp;&nbsp;&nbsp;&nbsp;Compensation | 3690203 | 3599321 |
| &nbsp;&nbsp;&nbsp;&nbsp;General and administrative | 1761827 | 1744563 |
| Total operating expenses | 7544842 | 22856878 |
| Operating loss | (3880954) | (1769787) |
| Financing expense, net | (398439) | (27929) |
| Other income | 6177724 | 540571 |
| Income before provision for income taxes | 1898331 | (1257145) |
| Provision for income taxes | (2676) | (2676) |
| Net income (loss) | 1895655 | (1259821) |
| Per common share data |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | $0.13 | $(0.09) |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | $0.13 | $(0.09) |
| Weighted average shares |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | 14736821 | 14271927 |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | 14900134 | 14271927 |

---

See accompanying notes to the condensed consolidated financial statements.

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| 5 |
| *[**Table of Contents**](#TOC)* |

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**INUVO, INC.**

**CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY**

**(unaudited)**

**For the Three Months Ended March 31,** 

---

| | | | | | |
|:---|:---|:---|:---|:---|:---|
| **2026** | **2026** | **2026** | **2026** | **2026** | **2026** |
|  | **Common Stock** | **Common Stock** | **Additional Paid in** |  |  |
|  | **Shares** | **Stock** | **Capital** | **Accumulated Deficit** | **Total** |
| Balance as of December 31, 2025 | 14701949 | $14703 | $188312843 | $(178304530) | $10023016 |
| Net income |  |  |  | 1895655 | 1895655 |
| Stock-based compensation |  |  | 302719 |  | 302719 |
| Stock issued for vested restricted stock units net of shares withheld for taxes | 83054 | 83 | (62414) |  | (62331) |
| Balance as of March 31, 2026 | 14785003 | $14786 | $188553148 | $(176408875) | $12159059 |

---

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
| **2025** | **2025** | **2025** | **2025** | **2025** | **2025** |
|  | **Common Stock** | **Common Stock** | **Additional Paid in** |  |  |
|  | **Shares** | **Stock** | **Capital** | **Accumulated Deficit** | **Total** |
| Balance as of December 31, 2024 | 14050483 | $14051 | $186669733 | $(173209012) | $13474772 |
| Net loss |  |  |  | (1259821) | (1259821) |
| Stock-based compensation |  |  | 304284 |  | 304284 |
| Stock issued for vested restricted stock units net of shares withheld for taxes | 151892 | 152 | (201511) |  | (201359) |
| At-the-market sale of common stock net of issuance costs | 159431 | 159 | 1128679 |  | 1128838 |
| Balance as of March 31, 2025 | 14361806 | $14362 | $187901185 | $(174468833) | $13446714 |

---

See accompanying notes to the condensed consolidated financial statements.

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| 6 |
| *[**Table of Contents**](#TOC)* |

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**INUVO, INC.**

**CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS**

**(Unaudited)**

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| | | |
|:---|:---|:---|
|  | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** |
|  | **2026** | **2025** |
| Operating activities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Net income (loss) | $1895655 | $(1259821) |
| Adjustments to reconcile net income (loss) to net cash provided by/(used in) operating activities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Depreciation and amortization | 538786 | 568042 |
| &nbsp;&nbsp;&nbsp;&nbsp;Change in right of use assets - financing |  | 6090 |
| &nbsp;&nbsp;&nbsp;&nbsp;Change in right of use assets - operating lease | 66541 | 59945 |
| &nbsp;&nbsp;&nbsp;&nbsp;Stock based compensation | 302719 | 304284 |
| &nbsp;&nbsp;&nbsp;&nbsp;Adjustment to expected losses on accounts receivable | (63763) | 31624 |
| &nbsp;&nbsp;&nbsp;&nbsp;Deferred income tax expense | 2676 | 2676 |
| &nbsp;&nbsp;&nbsp;&nbsp; Change in fair value of convertible notes | (18649) |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Change in operating assets and liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | 1625443 | 491707 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepaid expenses, other current assets and other assets | (131204) | (99191) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other liabilities | 431591 | 754973 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | (2988808) | (1165346) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lease liability - operating lease | (71056) | (61895) |
| Net cash provided by/(used in) operating activities | 1589931 | (366912) |
| Investing activities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Purchases of equipment and capitalized development costs | (358944) | (451729) |
| Net cash used in investing activities | (358944) | (451729) |
| Financing activities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Proceeds from at-the-market sales |  | 1128838 |
| &nbsp;&nbsp;&nbsp;&nbsp;Payments net of proceeds on Financing Agreement | (3288100) |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Proceeds from issuance of convertible note | 3000000 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Principal payments of convertible note  | (833333) |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Principal payments on finance lease obligations |  | (6090) |
| &nbsp;&nbsp;&nbsp;&nbsp;Net taxes paid on restricted stock unit grants exercised | (62331) | (201359) |
| Net cash provided by/(used in) financing activities | (1183764) | 921389 |
| Effect of exchange rate changes |  |  |
| Net change – cash | 47223 | 102748 |
| **Cash and cash equivalent, beginning of year** | 2839921 | 2459245 |
| **Cash and cash equivalent, end of period** | $2887144 | $2561993 |
| Supplemental information: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Interest paid | $422467 | $125726 |

---

See accompanying notes to the condensed consolidated financial statements.

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**Inuvo, Inc.**

**Notes to Condensed Consolidated Financial Statements**

**(Unaudited)**

**Note 1 – Organization and Business** 

**<u>Company Overview</u>**

Inuvo, Inc. (the "Company") operates in the generative artificial intelligence market for modeling media audiences. We provide AI-driven data and advertising technology solutions and have successfully commercialized a proprietary, patented large language model ("LLM") that identifies and actions the reasons why consumers are interested in products, services, or brands - rather than who they are - offering a high-performance, privacy-by-design solution for the modern advertising landscape.

*Intelligence for the Agentic Era*. As the industry moves toward "agentic" systems - where autonomous AI agents increasingly handle the planning and execution of media tasks - Inuvo is positioned as a critical, media audience decisioning layer. Unlike legacy systems that rely on static historical data or consumer IDs (cookies), Inuvo's technology provides the real-time, intent-based reasoning required for autonomous media planning and activation. By serving as the neural network for these adaptive systems, Inuvo enables brands to move from traditional audience targeting to dynamic model planning and activation.

Inuvo's core competitive advantage lies in intent discovery. While the programmatic industry has traditionally relied on reaching known users based on past behavior, Inuvo's AI discovers new, high-value audiences as their motivations form.

This intelligence is delivered through a suite of advanced visualization and compliance tools:

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| The Company's flagship proprietary AI, IntentKey®, analyzes live content consumption across the open web, mapping human motivation to a concept graph of over 25 million ideas. This allows Inuvo to predict purchase intent with precision, often identifying emerging audience shifts 24 hours before they become competitive in the open market. This, in turn, delivers targeting leverage that translates to superior supply/demand yields within bid streams. Speed of insight-to-execution is our competitive advantage. IntentKey delivers value from intent signals in-the-moment and unlocks superior ROAS (return on ad spend) by matching high yield ad inventories in the bid stream before competitors have even identified consumer intent. |
| IntentPath: A first-of-its-kind visualization that allows marketers to see "intent-in-motion," mapping the real-time journey from initial discovery to final purchasing decision. |
| Ranger: An AI-powered quality assurance feature within our Campsight system that ensures ad creatives remain consistent, accurate and compliant across digital networks. |

---

Inuvo delivers these capabilities through two primary business channels:

· *Audience Modeling* (formerly Agencies and Brands): Managed and self-service offerings that utilize Inuvo's intelligence layer for precision audience discovery and brand-safe activation across CTV, video, audio, native, and display channels.

· *Legacy Search* (formerly Platforms): Inuvo provides strategic integrations for large consolidators of advertising demand. This business is optimized to prioritize advertising quality, scalability, and compliance, leveraging AI to align merchant messaging with online content in a durable, defensible manner.

Inuvo's competitive moat and intellectual property are protected by 15 issued and three pending patents issued by the United States Patent and Trademark Office. Our IP portfolio includes patents, trade secrets and trademarks. We actively seek to protect our IP rights and to deter unauthorized use of our IP and other assets. While our IP rights are important to our success, our business is not significantly dependent on any single patent, trademark, or other IP right.

**Liquidity**

Our principal sources of liquidity are the sale of our common stock and our Financing and Security Agreement with SLR Digital Finance LLC ("SLR"), effective as of July 30, 2024 (the "Financing Agreement") discussed in Note 5 – Debt.

On January 29, 2026, we received gross proceeds of approximately $6.2 million in connection with a class action settlement. These proceeds represent a one-time, non-recurring source of liquidity and are not expected to recur in future periods.

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On January 14, 2026, we entered into a securities purchase agreement with a certain investor pursuant to which we issued a subordinated convertible note with an aggregate principal amount of approximately $3.3 million, subject to a 10% original issue discount, resulting in gross proceeds of approximately $3.0 million, prior to the deduction of transaction related expenses. The subordinated convertible note is convertible into shares of the Company's common stock at a conversion price of $3.10 per share, subject to applicable NYSE American ownership limits and certain registration rights obligations. In connection with the convertible note financing, we also entered into a debt subordination agreement with our senior lender and a registration rights agreement with the investor. This financing supplemented the Company's available liquidity during the period. See Note 5 – Debt to our Condensed Consolidated Financial Statements.

On July 31, 2024, we entered into the Financing Agreement with SLR, effective July 30, 2024. Pursuant to the terms of the Financing Agreement, SLR will finance up to $10 million subject to availability based on the amount of eligible accounts receivable. Eligibility is determined by criteria such as geographic location of the customer and aging of receivables. As of March 31, 2026, our accounts receivable, net of allowance for credit losses, were $4.3 million, of which a substantial portion qualified as eligible under the Financing Agreement. As of March 31, 2026, the outstanding balance due under the Financing Agreement was $0. See Note 5 – Debt to our Condensed Consolidated Financial Statements.

On May 7, 2024, we entered into an At The Market Offering Agreement (the "ATM Agreement") with H.C. Wainwright & Co. LLC ("Wainwright"), to sell shares of our common stock, par value $0.001 per share, (the "Shares"), having an aggregate sales price of up to $15 million, from time to time, through an "at the market offering" program under which Wainwright will act as sales agent. The sales of the Shares made under the ATM Agreement will be made by any method permitted by law deemed to be an "at the market offering" as defined in Rule 415 promulgated under the Securities Act of 1933, as amended. We will pay Wainwright a commission rate of up to 3.0% of the aggregate gross proceeds from each sale of Shares. For the three-month period ended March 31, 2026, the Company has not sold any additional shares of common stock under the ATM Agreement. During the three-month period ended March 31, 2025, we utilized the ATM Agreement and sold 159,431 shares of common stock for gross proceeds of $1.2 million. As of March 31, 2026, approximately $13.8 million remained available for issuance under the ATM Agreement, based on cumulative gross sales of shares under the program to date.

We have focused our resources behind a plan to market our collective multi-channel advertising capabilities differentiated by our AI technology, the IntentKey, where we have a technological advantage and higher margins. If we are successful in implementing our plan, we expect to return to and maintain positive cash flows from operations. However, there is no assurance that we will be able to achieve this objective.

As of March 31, 2026, we have approximately $2.9 million in cash and cash equivalents. Our net working capital deficit was approximately $2.7 million. Our investing activities totaled $358,944 for the three-month period ended March 31, 2026. This amount primarily consists of internally developed software costs, which are largely comprised of fixed labor costs, along with other capitalized expenditures. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. Through March 31, 2026, our accumulated deficit was $176.4 million.

Management plans to support the Company's future operations and capital expenditures primarily through cash generated from operations and availability under the Financing Agreement and other available financing sources until such time as we reach profitability. The Financing Agreement is due upon demand and therefore there can be no assurances that sufficient borrowings will be available to support future operations until profitability is reached. We believe our current cash position and the Financing Agreement, together with expected cash flows from operations, will be sufficient to sustain operations for at least the next twelve months from the date of this filing. If our plan to grow the IntentKey product is unsuccessful, we may need to fund operations through private or public sales of securities, debt financings or partnering/licensing transactions over the long term.

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**Note 2 – Summary of Significant Accounting Policies**

*Basis of presentation*

The condensed consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited condensed consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying condensed consolidated balance sheet as of December 31, 2025, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States (GAAP). In our opinion, these condensed consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the condensed consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2025, which was filed with the SEC on March 5, 2026.

*Use of estimates*

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying condensed consolidated financial statements are based upon management's regular evaluation of the relevant facts and circumstances as of the date of the condensed consolidated financial statements. Actual results may differ from the estimates and assumptions used in preparing the accompanying condensed consolidated financial statements, and such differences could be material.

*Fair Value Measurements*

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability (the *exit price*) in an orderly transaction between market participants at the measurement date. The fair value standard outlines a valuation framework and creates a fair value hierarchy in order to increase the consistency and comparability of fair value measurements and the related disclosures. The Company uses the hierarchy prescribed in the accounting guidance for fair value measurements, based upon the available inputs to the valuation and the degree to which they are observable or not observable in the market. The three levels in the hierarchy are as follows:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Level 1 – Quoted prices (unadjusted) for identical assets or liabilities in active markets that are accessible as of the measurement date;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Level 2 – Inputs other than quoted prices in active markets for identical assets and liabilities that are observable either directly or indirectly for substantially the full term of the asset or liability; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;•&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Level 3 – Unobservable inputs reflecting the Company's own assumptions about the assumptions that market participants would use in pricing the asset or liability, including assumptions about risk.

The carrying amounts of certain financial assets and liabilities, including cash and cash equivalents, accounts receivable, prepaid and other current assets, accounts payable, and accrued liabilities, approximate fair value because of the short maturity and liquidity of those instruments. The classification of assets and liabilities within the valuation hierarchy is based upon the lowest level of input that is significant to the fair value measurement in its entirety. See Note 5 for fair value disclosures related to the Company's convertible note.

*Convertible Note – Fair Value Option*

The Company evaluated its convertible note and determined that it includes embedded features that would otherwise require potential bifurcation. Neither the note nor any embedded features were required to be classified as equity. Therefore, the Company elected the fair value option ("FVO") under ASC 825, Financial Instruments, for the convertible note at its date of issuance. Under the FVO, the convertible note is recorded at fair value upon initial recognition and is subsequently remeasured at fair value at each reporting date. Changes in fair value, excluding changes attributable to instrument-specific credit risk, are recognized in other income (expense) within the condensed consolidated statements of operations. The portion of the total change in fair value resulting from changes in instrument-specific credit risk is recognized separately in other comprehensive income (loss). Upon derecognition of the convertible note, any cumulative gain or loss previously recognized in other comprehensive income as a result of changes in instrument specific credit risk will be reclassified to net income. The Company determined that the change in fair value of its FVO liabilities attributable to instrument-specific credit risk was not significant. Accordingly, net income or loss equals comprehensive income or loss for all periods presented. Interest expense on the convertible note is included in financing expense within the condensed consolidated statements of operations. The election of the FVO is irrevocable and is applied on an instrument-by-instrument basis. As a result of the FVO election, the embedded conversion feature is not required to be separately accounted for. Debt issuance costs incurred in connection with the convertible note measured at fair value under the FVO are expensed as incurred.

*Revenue Recognition*

We generate revenue by identifying audiences and presenting advertisements on behalf of our customers. We provide our products, technologies and services to agencies and brands (collectively, "Audience Modeling") along with large consolidators of advertising demand ("Legacy Search"). Currently, revenue from Audience Modeling is primarily through our IntentKey products and services and revenue from Legacy Search is primarily through our Bonfire products and services. Our revenue is derived from the placements of advertisements across advertising channels, browsers, applications and devices. Pricing for those advertisement placements is typically either on a cost per thousand impressions or cost-per-click basis.

Our revenue is a function of the number of advertisements placed combined with the price we obtain (using our technologies) for the placements made on behalf of our clients. We assume the risk associated of finding placements at a cost below that for which it had been sold.

We recognize revenue when control of the contracted services or product is transferred to our customer, in an amount that reflects the consideration we expect to be entitled to in exchange for those services or products. We determine revenue recognition through (i) identification of a contract with a customer, (ii) identification of the performance obligations in the contract, (iii) determination of the transaction price, (iv) allocation of the transaction price to the performance obligations in the contract, and (v) recognition of revenue when or as the performance obligations are satisfied.

For Audience Modeling, the terms of an agreement are captured in an Insertion Order ("IO") where revenue is recognized upon delivery of services during the period covered by the IO. For Legacy Search, terms are generally captured in multi-year master service agreements and revenue is recognized based on the number of advertisements placed or clicked on in the period they occur. We settle advertisement placement prices with our customers net of any adjustments for quality.

For the three-month period ended March 31, 2026, we generated $7,927,553 in revenue of which 57.1% was from Legacy Search and 42.9% from Audience Modeling. For the three-month period ended March 31, 2025, we generated $26,708,032 in revenue of which 88.7% was from Legacy Search and 11.3% from Audience Modeling.

*Customer concentration*

For the three-month period ended March 31, 2026, four customers accounted for 32.1%, 23.2%, 13.7%, and 13.2% of our overall revenue, respectively. Those same customers accounted for 37.1%, 14.1%, 15.6%, and 12.5% of our gross accounts receivable balance as of March 31, 2026. For the three-month period ended March 31, 2025, two customers accounted for 70.8% and 17.4%, of our overall revenue, respectively. Those same customers accounted for 51.9% and 27.5% of our gross accounts receivable balance as of March 31, 2025.

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*Recently Issued Accounting Pronouncements*

In September 2025, the Financial Accounting Standards Board (FASB) issued ASU No. 2025-06, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40): Targeted Improvements to the Accounting for Internal-Use Software, which modernizes guidance for internal-use software costs and relocates the website development-costs guidance (previously in Subtopic 350-50) into Subtopic 350-40. The amendments require enhanced disclosures for capitalized software costs under ASC 350-40 and ASC 360-10, effective for annual periods beginning after December 15, 2027, with early adoption permitted. The Company is currently evaluating the impact of this guidance on its condensed consolidated financial statements.

In September 2025, the FASB issued ASU 2025-07, Derivatives and Hedging (Topic 815) and Revenue from Contract with Customers (Topic 606): Derivatives Scope Refinements and Scope Clarification for Share-based Noncash Consideration from a Customer in a Revenue Contract which refines the scope of derivative accounting and clarifies the interaction between derivative accounting and revenue recognition guidance. The amendments are effective for fiscal years beginning after December 15, 2026. The Company is currently evaluating the impact of this guidance on its condensed consolidated financial statements.

In November 2024, the FASB issued ASU No. 2024-03, Income Statement—Reporting Comprehensive Income—Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which requires public companies to disclose additional information about certain expense categories within the income statement in the notes to the financial statements. The amendments are effective for fiscal years beginning after December 15, 2026, and for interim periods beginning after December 15, 2027. Early adoption is permitted. The Company is currently evaluating the impact of this guidance on its condensed consolidated financial statement disclosures.

In May 2024, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update ("ASU") No. 2024-04, Debt—Debt with Conversion and Other Options (Subtopic 470-20): Induced Conversions of Convertible Debt Instruments, which clarifies the accounting for the settlement of convertible debt instruments with an induced conversion feature. The amendments are effective for fiscal years beginning after December 15, 2025, including interim periods within those fiscal years, with early adoption permitted. The Company adopted this guidance during the quarter ended March 31, 2026. The adoption of ASU 2024-04 did not have a material impact on the Company's condensed consolidated financial statements.

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**Note 3 – Property and Equipment**

The net carrying value of property and equipment was as follows as of:

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| | | |
|:---|:---|:---|
|  | **March 31, 2026** | **December 31, 2025** |
| Furniture and fixtures | $269123 | $269123 |
| Equipment | 1069956 | 1062765 |
| Capitalized software development costs | 19763354 | 19411743 |
| Leasehold improvements | 467243 | 467243 |
| &nbsp;&nbsp;&nbsp;&nbsp;Subtotal | 21569676 | 21210874 |
| Less: accumulated depreciation and amortization | (20002582) | (19581313) |
| &nbsp;&nbsp;&nbsp;&nbsp;Total | $1567094 | $1629561 |

---

During the three months ended March 31, 2026 and March 31, 2025, depreciation and amortization expense was $421,411 and $450,666, respectively.

 **Note 4 – Other Intangible Assets and Goodwill**

The following is a schedule of intangible assets and goodwill as of March 31, 2026:

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
|  | **Term** | **Carrying**<br>**Value** | **Accumulated Amortization and Impairment** | **Net Carrying Value** | **Year-to-date Amortization** |
| Customer list, Google | 20 years | $8820000 | $(6210750) | $2609250 | $110250 |
| Customer relationships | 20 years | 570000 | (261250) | 308750 | 7125 |
| Trade names, web properties (1) |  | 390000 |  | 390000 |  |
| &nbsp;&nbsp;Intangible assets classified as long-term |  | $9780000 | $(6472000) | $3308000 | $117375 |
| Goodwill, total |  | $9853342 | $— | $9853342 | $— |

---

(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.

Amortization expense over the next five years and thereafter is as follows:

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| | |
|:---|:---|
| 2026 (remainder of year) | $352125 |
| 2027 | 469500 |
| 2028 | 469500 |
| 2029 | 469500 |
| 2030 | 469500 |
| Thereafter | 687875 |
| Total | $2918000 |

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The following is a schedule of intangible assets and goodwill as of December 31, 2025 and amortization expense for the three months ended March 31, 2025:

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
|  | **Term** | **Carrying**<br>**Value** | **Accumulated Amortization and Impairment** | **Net Carrying Value** | **Year-to-date**<br>**Amortization** |
| Customer list, Google | 20 years | $8820000 | $(6100500) | $2719500 | $110251 |
| Customer relationships | 20 years | 570000 | (254125) | 315875 | 7125 |
| Trade names, web properties |  | 390000 |  | 390000 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Intangible assets classified as long-term |  | $9780000 | $(6354625) | $3425375 | $117376 |
| &nbsp;&nbsp;&nbsp;&nbsp;Goodwill, total |  | $9853342 | $— | $9853342 | $— |

---

**Note 5 – Debt**

*Credit Facility*

On July 30, 2024, we entered into the Financing Agreement with SLR. Under the terms of the Financing Agreement, SLR has provided us with a $10 million line of credit commitment. We are permitted to borrow up to 90% of eligible accounts receivable as defined in the Financing Agreement, up to the maximum credit commitment of $10 million. As of March 31, 2026, our accounts receivable, net of allowance for credit losses, totaled $4.3 million of which a substantial portion qualified as eligible under the agreement. As of December 31, 2025, our accounts receivable, net of allowance for credit losses, $5.9 million of which a substantial portion qualified as eligible under the agreement. The outstanding balance under the Financing Agreement at that date was $3.3 million. During the three months ended March 31, 2026, we made payments of $3.3 million towards the Financing Agreement, resulting in an outstanding balance of $0 as of March 31, 2026. We will pay SLR monthly interest at the rate of 1.0% in excess of the Prime Rate but not less than 7%. The Prime Rate was 6.75% as of March 31, 2026 and as of December 31, 2025 . The Financing Agreement has a three-year term. The Financing Agreement contains certain affirmative and negative covenants to which we are also subject to. We agreed to pay SLR an annual facility fee of 0.80% of the maximum credit commitment. We also agreed to pay a minimum utilization amount of the interest rate multiplied by difference between $0.5 million and the average daily outstanding loan during a month. We are obligated to pay SLR a monthly service fee of 0.15% of the average net amount of outstanding loans during each month. If we terminate the Financing Agreement prior to the second anniversary of the effective date, an amount equal to 1.0% of the maximum credit commitment will be due as an early termination payment and if we terminate after the second anniversary of the effective date but prior to the end of the term, an amount equal to 0.25% of the maximum credit commitment will be due. Repayment of the financing agreement will be made through collections from eligible accounts receivable.

*Convertible Note*

On January 14, 2026, we entered into a securities purchase agreement with a certain investor pursuant to which we issued a subordinated convertible note with an aggregate principal amount of approximately $3.3 million, subject to a 10% original issue discount, resulting in gross proceeds of approximately $3.0 million. The note bears interest at a rate of 8% per annum and mature 12 months from the issuance date. The note is repayable in four equal quarterly installments of approximately $833,333 in principal and $66,667 in interest, commencing March 31, 2026. The note is convertible into shares of our common stock at a conversion price of $3.10 per share, subject to applicable ownership limitations. In connection with the financing, we entered into a subordination agreement with our senior lender and a registration rights agreement with the investor. Debt issuance costs of $267,500 incurred in connection with the convertible note were expensed as incurred. Refer to Note 2 for additional information regarding the Company's accounting policy for the convertible note under the fair value option.

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The following table summarizes the change in convertible note fair value for the three months ended March 31, 2026 (in dollars):

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| | |
|:---|:---|
|  | **March 31, 2026** |
| **Balance at January 1, 2026** | $— |
| Issuance of convertible note at fair value | $3000000 |
| Principal repayment | (833333) |
| Change in fair value of convertible note | (18649) |
| **Balance at March 31, 2026** | $2148018 |

---

The following table presents information about the Company's liabilities measured at fair value on a recurring basis as of March 31, 2026:

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **March 31, 2026** | **March 31, 2026** | **March 31, 2026** | **March 31, 2026** |
|  | **Level**  | **Level 2** | **Level 3** | **Total Fair Value** |
| **Liabilities:** |  |  |  |  |
| &nbsp;&nbsp;Convertible note, at fair value | $— | $— | $2148018 | $2148018 |
| **Total Liabilities** | $— | $— | $2148018 | $2148018 |

---

There were no transfers between Levels 1, 2, or 3 of the fair value hierarchy during the three months ended March 31, 2026.

The fair value of the convertible note is classified within Level 3 of the fair value hierarchy, as the measurement incorporates significant unobservable inputs. The fair value was determined using a Monte Carlo simulation model incorporating a probability-weighted scenario analysis. Cash settlement amounts, including principal, accrued interest, and make-whole amounts, were discounted using a credit-adjusted yield reflective of the Company's credit profile and market conditions as of the measurement date. The conversion feature was valued based on the lower of the contractual conversion price of $3.10 per share and 93% of the lowest daily volume-weighted average price during the five trading days preceding the conversion date.

The significant unobservable inputs used in the Level 3 fair value measurement of the convertible note are as follows:

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| | |
|:---|:---|
| **Significant Unobservable Input** | **March 31, 2026** |
| Volatility | 72.7% |
| Credit-adjusted yield | 35.0% |
| Calibration discount | 20.0% |
| Probability of capital raise | 70.0% |

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**Note 6 – Accrued Expenses and Other Current Liabilities**

The accrued expenses and other current liabilities consist of the following as of:

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| | | |
|:---|:---|:---|
|  | **March 31, 2026** | **December 31, 2025** |
| Accrued marketing costs | $2384960 | $2612968 |
| Accrued compensation | 1433191 | 792723 |
| Accrued professional fees and other | 223441 | 202057 |
| Accrued taxes, current portion | 9973 | 12226 |
| Total | $4051565 | $3619974 |

---

**Note 7 – Stock-Based Compensation**

We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. During the 2026 and 2025 periods, we granted restricted stock units ("RSUs") from the 2017 Equity Compensation Plan, as amended ("2017 ECP") and the 2025 Omnibus Incentive Compensation Plan ("2025 Plan"). RSU vesting periods are generally up to three years and/or achieving certain financial targets.

On March 21, 2025, the Board of Directors adopted the 2025 Plan, approved by stockholders at the annual meeting held on May 22, 2025. The 2025 Plan replaced the 2017 ECP for purposes of new awards. All awards granted under the 2017 ECP prior to approval of the 2025 Plan remain outstanding and continue in full force and effect under the terms of the 2017 ECP; however, no new awards may be granted under the 2017 ECP following the effective date of the 2025 Plan.

As of March 31, 2026, shares subject to outstanding awards under the 2017 ECP and 2025 Plan were 515,147 and 238,000 shares, respectively. Shares available for future grant under the 2025 Plan at March 31, 2026, were 881,885.

As of March 31, 2026, the total share reserve authorized under the 2025 Plan was 1,119,885.

*Compensation Expense*

For the three months ended March 31, 2026 and March 31, 2025, we recorded stock-based compensation expense for all equity incentive plans of $302,719 and $304,284, respectively. Total compensation cost not yet recognized at March 31, 2026 was $1,416,123, which will be recognized over a weighted-average recognition period of approximately 1.2 years.

The following table summarizes the stock grants outstanding under 2017 ECP and 2025 Plan as of March 31, 2026:

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
|  | **Options Outstanding** | **RSUs Outstanding** | **Options and RSUs Exercised/Vested** | **Available Shares** | **Total Awards (Outstanding + Available)** |
| &nbsp;&nbsp;Total |  | 753147 |  | 881885 | 1635032 |

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The fair value of restricted stock units is determined using market value of the common stock on the date of the grant. The fair value of stock options is determined using the Black-Scholes-Merton valuation model. The use of this valuation model involves assumptions that are judgmental and highly sensitive in the determination of compensation expense and include the expected life of the option, stock price volatility, risk-free interest rate, dividend yield, and exercise price. The company accounts for forfeitures as they occur.

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There were no options granted in the period ended March 31, 2026.

The following table summarizes our restricted stock unit activity for the three months ended March 31, 2026:

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| | | |
|:---|:---|:---|
|  | **RSUs** | **RSUs** |
|  | **Number of Shares** | **Weighted Average Grant Date Fair Value** |
| Outstanding, beginning of period | 779979 | $3.32 |
| Granted | 84000 | $2.14 |
| Vested | (110832) | $4.20 |
| Outstanding, end of period | 753147 | $3.06 |

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**Note 8 – Stockholders' Equity**

*Sales of Common Stock Under At-the-Market Offering*

On May 7, 2024, we entered into an At-the-Market Offering Agreement (the "ATM Agreement") with H.C. Wainwright & Co., LLC, pursuant to which we may offer and sell shares of its common stock, par value $0.001 per share, having an aggregate offering price of up to $15.0 million. During the three-month period ended March 31, 2025, we utilized the ATM Agreement and sold 159,431 shares of common stock for gross proceeds of $1.2 million. As of March 31, 2026, approximately $13.8 million remained available for issuance under the ATM Agreement, based on cumulative gross sales of shares under the program to date.

*Warrants*

On September 17, 2021, we signed an agreement with a marketing platform and consulting company to provide referral and support services to us for a period of five years. As part of that agreement, we granted a seven year warrant exercisable into 30,000 shares of our common stock, at $7.20 per share, which vests in two tranches when certain performance metrics are achieved. The warrant was valued using the Black Scholes option pricing model at a total of $149,551 based on a seven-year term, an implied volatility of 100%, a risk-free equivalent yield of 1.17%, and a stock price of $7.10. The warrant is classified as equity and will be expensed over the vesting period of each tranche if the performance criteria are achieved. At the period ended March 31, 2026, approximately 19,300 shares have been forfeited and approximately 10,700 shares underlying the warrant have vested.

*Earnings per Share*

The following table sets forth the computation of basic and diluted earnings (loss) per share (in dollars, except share data):

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| | | |
|:---|:---|:---|
|  | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** |
|  | **2026** | **2025** |
| Net income (loss) | $1895655 | $(1259821) |
| Weighted average shares, basic | 14736821 | 14271927 |
| Dilutive effect of restricted stock units | 163313 |  |
| Weighted average shares, diluted | 14900134 | 14271927 |
| Basic earnings (loss) per share | $0.13 | $(0.09) |
| Diluted earnings (loss) per share | $0.13 | $(0.09) |

---

For the three-month period ended March 31, 2026, we reported net income and accordingly evaluated potentially dilutive securities. Restricted stock units representing 163,313 weighted average shares, using the treasury stock method, were included in the calculation of diluted earnings per share as their effect was dilutive.

Convertible notes issued in January 2026 were excluded from the calculation of diluted earnings per share because their effect would have been anti-dilutive as the conversion price exceeded the average market price of the Company's common stock during the period. As of March 31, 2026, the convertible note was potentially convertible into a maximum of approximately 806,000 shares of common stock based on the contractual conversion price of $3.10 per share applied to the outstanding principal balance of $2.5 million, using the as if converted method. Additionally, warrants to purchase approximately 10,700 shares of common stock were excluded from the calculation of diluted earnings per share because their effect would have been anti-dilutive.

For the three-month periods ended March 31, 2025, reported a net loss and, as a result, all potentially dilutive securities were anti-dilutive.

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**Note 9 – Segment Reporting**

The Company operates as a single reportable segment that places digital advertising throughout devices, websites, applications and browsers across social, search and programmatic advertising channels, facilitating the delivery of millions of advertising messages monthly. The Chief Operating Decision Maker ("CODM"), identified as the Chief Executive Officer, evaluates the Company's financial performance and makes resource allocation decisions based on consolidated financial information.

<u>Measure of Segment Profit or Loss</u>

The CODM evaluates performance and allocates resources based on contribution margin, which is calculated as revenue after deducting marketing expenses, exchange fees, and publisher payments. Exchange fees and publisher payments are classified as cost of revenue. The resulting contribution margin covers the Company's fixed costs and profit.

<u>Significant Segment Expenses</u>

The Company reports total revenue and significant expenses provided to the CODM, which include cost of revenue, marketing, and compensation expenses. These expenses are regularly reviewed to assess operating performance. The following table presents these expenses:

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| | | |
|:---|:---|:---|
|  | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** |
|  | **2026** | **2025** |
| Revenue | $7927553 | $26708032 |
| Cost of Revenue | 4263665 | 5620941 |
| Marketing | 2092812 | 17512994 |
| Professional Fees | 723103 | 476303 |
| IT Costs | 328844 | 324018 |
| Provision/(reversal of provision) for bad debts | (63763) | 31624 |
| Depreciation and Amortization | 538786 | 568042 |
| Other | 234857 | 344576 |
| Compensation | 3690203 | 3599321 |
| **Segment Operating Loss** | $(3880954) | $(1769787) |

---

Other segment expenses include facilities costs, travel and entertainment expenses and various other corporate expenses.

<u>Geographic Information</u>

The Company's operations are based in the United States, and substantially all revenue is derived from U.S. clients.

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**Note 10 – Leases**

As of March 31, 2026 and December 31, 2025, total operating and financed right-of-use assets were $597,093 and $0, and $663,635 and $0, respectively.

As of March 31, 2026 and 2025, we recorded $83,461 and $83,459, respectively, in rent expense related to operating leases.

Information related to our operating lease liabilities are as follows:

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| | |
|:---|:---|
|  | **For the Three Months Ended March 31, 2026**  |
| Cash paid for operating lease liabilities | $78284 |
| Weighted-average remaining lease term | 2.2 years |
| Weighted-average discount rate | 10.5% |

---

---

| | |
|:---|:---|
| **Minimum future lease payments ended March 31, 2026** |  |
| 2026 (remainder of year) | 265530 |
| 2027 | 237867 |
| 2028 | 233727 |
| 2029 | 19525 |
|  | 756649 |
| Less imputed interest | (89700) |
| Total lease liabilities | $666949 |
| Current portion | $279900 |
| Long-term portion | $387049 |

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**Note 11 – Allowance for Credit Losses**

The activity in the allowance for credit losses was as follows during the three-month period ended March 31, 2026 and year ended December 31, 2025:

---

| | | |
|:---|:---|:---|
|  | **2026** | **2025** |
| Balance at the beginning of the year | $98954 | $144625 |
| Provision/(reversal of provision) for bad debts | (63763) | (55668) |
| Charge-offs |  | 9997 |
| Balance at the end of the year | $35191 | $98954 |

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The allowance for credit losses at March 31, 2026 was $35,191, a decrease of $63,763 from December 31, 2025, primarily driven by improved collections experience and a reduction in aged receivables during the period.

**Note 12 – Commitments and Contingencies**

The Company is from time to time subject to legal proceedings and claims that arise in the ordinary course of business.

On January 29, 2026, Carambolico LTD commenced a lawsuit, captioned Carambolico LTD v. Alot, Inc., No. 04CV-26-458 (Ark. Cir. filed Jan. 29, 2026), in the Circuit Court of Benton County, Arkansas, naming Alot, Inc., a wholly owned subsidiary of the Company, as defendant. The complaint asserts breach of contract and related claims under a services agreement and seeks $1.5 million in damages. The Company believes the claims are without merit and intends to vigorously defend the matter.

In April 2026, AEM Days Ltd. commenced a lawsuit, captioned AEM Days Ltd. v. Alot, Inc., No. 60CV-26-3363 (Ark. Cir. filed Apr. 2026), in the Circuit Court of Pulaski County, Arkansas, naming Alot, Inc., a wholly owned subsidiary of the Company, as defendant. The complaint asserts claims related to a services agreement and seeks approximately $766,000 in unpaid invoices. The Company believes the claims are without merit and intends to vigorously defend the matter.

In each of the above matters, the Company is currently unable to predict the outcome or estimate a range of reasonably possible loss, if any. No liability has been accrued as of March 31, 2026.

**Note 13 – Related Party Transactions**

During the three-month period ended March 31, 2025, the Company engaged in a transaction with Gabriel Court Consortium, LLC, a company in which one of our directors holds a significant interest. The transaction involved consulting services amounting to approximately $12,500. These transactions were conducted in the ordinary course of business.

During the three-month period ended March 31, 2025, the Company engaged in a transaction with First Orion Corp., a company in which one of our former directors holds a significant interest. The transaction involved the sale of services amounting to approximately $78,000. These transactions were conducted in the ordinary course of business.

During the three-month period ended March 31, 2025, the Company engaged in a transaction with James & James, a company in which one of our former directors holds a significant interest. The transaction involved the sale of services amounting to approximately $154,000. These transactions were conducted in the ordinary course of business.

**Note 14 – Subsequent Event**

The Company has evaluated subsequent events through the date these financial statements were issued and has identified the event included in Note 12 – Commitments and Contingencies above.

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**ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS**

**Company Overview**

Inuvo is a market leader in generative artificial intelligence for modeling media audiences. As a leading provider of AI-driven data and advertising technology solutions, we have successfully commercialized a proprietary, patented large language model ("LLM") that identifies and actions the reasons why consumers are interested in products, services, or brands - rather than who they are - offering a high-performance, privacy-by-design solution for the modern advertising landscape.

*Intelligence for the Agentic Era*. As the industry moves toward "agentic" systems - where autonomous AI agents increasingly handle the planning and execution of media tasks - Inuvo is uniquely positioned as a critical, media audience decisioning layer. Unlike legacy systems that rely on static historical data or consumer IDs (cookies), Inuvo's technology provides the real-time, intent-based reasoning required for autonomous media planning and activation. By serving as the neural network for these adaptive systems, Inuvo enables brands to move from traditional audience targeting to dynamic model planning & activation.

Inuvo's core competitive advantage lies in intent discovery. While the programmatic industry has traditionally relied on reaching known users based on past behavior, Inuvo's AI discovers new, high-value audiences as their motivations form.

This intelligence is delivered through a suite of advanced visualization and compliance tools:

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| The Company's flagship proprietary AI, IntentKey®, analyzes live content consumption across the open web, mapping human motivation to a concept graph of over 25 million ideas. This allows Inuvo to predict purchase intent with precision, often identifying emerging audience shifts 24 hours before they become competitive in the open market. This, in turn, delivers targeting leverage that translates to superior supply/demand yields within bid streams. Speed of insight-to-execution is our competitive advantage. IntentKey delivers value from intent signals in-the-moment and unlocks superior ROAS (return on ad spend) by matching high yield ad inventories in the bid stream before competitors have even identified consumer intent. |
| IntentPath: A first-of-its-kind visualization that allows marketers to see "intent-in-motion," mapping the real-time journey from initial discovery to final purchasing decision. |
| Ranger: An AI-powered quality assurance feature within our Campsight system that ensures ad creatives remain consistent, accurate and compliant across digital networks. |

---

Inuvo delivers these capabilities through two primary business channels:

· *Audience Modeling* (formerly Agencies and Brands): Managed and self-service offerings that utilize Inuvo's intelligence layer for precision audience discovery and brand-safe activation across CTV, Video, Audio, Native, and Display channels.

· *Legacy Search* (formerly Platforms): Inuvo provides strategic integrations for large consolidators of advertising demand. This business is optimized to prioritize advertising quality, scalability, and compliance, leveraging AI to align merchant messaging with online content in a durable, defensible manner.

Inuvo's competitive moat and intellectual property are protected by 15 issued and three pending patents issued by the United States Patent and Trademark Office. Our IP portfolio includes patents, trade secrets and trademarks. We actively seek to protect our IP rights and to deter unauthorized use of our IP and other assets. While our IP rights are important to our success, our business is not significantly dependent on any single patent, trademark, or other IP rights.

**Significant Business Trends** 

Our business results have been, or are expected to be, impacted by several trends and strategic activities, which are described below. We expect that the trends described below may continue to impact our results of operations, cash flows, and financial position.

*Forces Impacting the Industry* 

The digital advertising industry in which we operate is experiencing structural change driven by privacy-related regulation, browser and platform policy changes, and changing consumer behaviors, particularly as it relates to consumer use of artificial intelligence in information-gathering. These factors have, among other things, led to a wider distribution of consumer intent signals across media platforms and has reduced availability and utility of third-party cookies and other persistent identifiers that are used by legacy advertising technology platforms to ensure advertising alignment and yield a return on investment for advertisers. As a result, there has been an adverse impact on the entire search ecosystem.

In addition, the industry has experienced an increase in sophisticated technologies, often nefarious, that have allowed lower quality traffic to masquerade as legitimate, high-intent consumer demand. This has further driven technology companies that control search engines, browsers, and other technologies, to strengthen compliance requirements for their digital advertising partners to improve the integrity of online traffic.

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*Inuvo Response*

In response to the systemic industry changes above, Inuvo has taken the following actions:

*Bonfire platform reset.* In response to more stringent compliance requirements, including changes in the Google ecosystem which have suppressed revenue per click (RPC), and as a result of the detection of lower quality traffic on our systems, we developed and deployed an AI compliance system ("Ranger") to not only enforce our partners' stricter standards, but to reveal quality differences that had previously been difficult to detect at scale. While this allowed us to take action against bad actors, it also necessitated that we intentionally constrain Bonfire-related revenue in order to have clearer visibility and insight into traffic quality ("Bonfire Reset"). As a result, revenue from our Legacy Search business was lower year-over-year beginning in late fourth quarter 2025 and continued to be lower year-over-year in the first quarter of 2026. As our Legacy Search business generates a higher gross margin and lower operating margin compared to the Audience Modeling business, lower revenue from Legacy Search has also constrained our consolidated gross margins. We have taken, and continue to take, steps to lower costs in our Legacy Search business, including reducing headcount. We currently expect this business to recover gradually as the year progresses, but there can be no guarantees that it will fully recover.

*Investment focus on IntentKey.* We believe IntentKey is positioned to benefit from the aforementioned industry shifts because it is designed to operate as a privacy-safe decisioning layer that does not rely on cookies or persistent identifiers. We further believe that the adoption of autonomous and AI-enabled workflows may increase demand for algorithmic software, like IntentKey, that can translate intent signals into real-time activation across programmatic environments. As a result, we are focused on growing and enhancing the IntentKey AI product. To the extent we are successful in accelerating IntentKey revenue and that IntentKey becomes a larger portion of our overall revenue mix, we expect that direct operating margins will also increase, as Audience Modeling has historically yielded higher direct operating margins than our Legacy Search business.

**Results of Operations**

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** |
|  | **2026** | **2025** | **Change** | **% Change** |
| Net revenue | $7927553 | $26708032 | $(18780479) | (70.3)% |
| Cost of revenue | 4263665 | 5620941 | (1357276) | (24.1)% |
| &nbsp;&nbsp;&nbsp;&nbsp;Gross profit | $3663888 | $21087091 | $(17423203) | (82.6)% |

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*Net Revenue*

Revenue for the three-month period ended March 31, 2026, decreased by 70.3% as compared to the same time period in 2025. This decrease was driven by 81% decline in revenue from Legacy Search resulting from the Bonfire Reset described in *Significant Business Trends* above. This decrease was partially offset by a 13% increase in revenue from Audience Modeling as we continue to grow our IntentKey platform.

*Cost of Revenue*

Cost of revenue is composed of payments to website publishers and app developers that host advertisement as well as payments to advertising exchanges that provide access to digital inventory where we serve advertisements. The decrease in cost of revenue for the period ended March 31, 2026, compared to the same time period in 2025 was driven by a decrease in revenue from our Legacy Search clients. The resulting change in revenue mix drove gross margin lower to 46.2% compared to 79.0% in the same quarter last year. Our Legacy Search business historically carries higher gross margins as a lower proportion of its costs are recorded in cost of revenue, with a greater portion reflected in marketing and other operating expenses.

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*Operating Expenses*

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
|  | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** |
|  | **2026** | **2025** | **Change** | **% Change** | **% Change** |
| Marketing costs | $2092812 | $17512994 | $(15420182) | (88.0 | (88.0)% |
| Compensation | 3690203 | 3599321 | 90882 |  | 2.5% |
| General and administrative | 1761827 | 1744563 | 17264 |  | 1.0% |
| &nbsp;&nbsp;&nbsp;&nbsp;Operating expenses | $7544842 | $22856878 | $(15312036) | (67.0 | (67.0)% |

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Marketing costs consist mostly of traffic acquisition (i.e., media) costs and include those expenses required to attract audiences

to various web properties. Marketing costs for the three-month period ended March 31, 2026 decreased compared to the same period in 2025 due to the decline in revenue from Legacy Search discussed above in *Significant Business Trends*.

Compensation expense was higher for the three-month period ended March 31, 2026, compared to the same time period in 2025, due primarily to a one-time severance accrual of $914,000 substantially of which relates to the separation agreement of a former executive officer, partially offset by lower salary expense resulting from reduced headcount. Compensation expense for the three-month period ended March 31, 2025 included a one-time accrual of an employee benefit of $335,000. Our total employment, both full- and part-time, was 64 at March 31, 2026 compared to 81 at March 31, 2025.

General and administrative costs for the three months ended March 31, 2026, increased 1% compared to the same period in 2025.

*Financing expense, net*

Financing expense, net of interest income, for the three months ended March 31, 2026, was $398,439 compared to $27,929 in the same quarter last year. Financing expense, net this year included $359,000 of interest and financing fees related to the issuance of a subordinated convertible note discussed in Note 5 – Debt.

*Other income, net*

Other income was approximately $6.2 million and $540,571 for the three months ended March 31, 2026 and 2025, respectively. In January 2026, we received gross proceeds of approximately $6.2 million in connection with a class action settlement. The settlement proceeds represent a one-time, non-recurring cash inflow. During March 2025, we received a payment from the Internal Revenue Service totaling $610,352 in connection with an amended form filed in May 2023 for the Employee Retention Credit related to the first quarter of 2021. Of the total payment, $533,093 was recognized in Other income, while $77,259 of interest was recorded in Financing expense, net.

**Liquidity and Capital Resources**

Our principal sources of liquidity are the sale of our common stock and our Financing Agreement with SLR (the "Financing Agreement"), which is discussed in Note 5 – Debt.

As of March 31, 2026, we have approximately $2.9 million in cash and cash equivalents. Our net working capital deficit was approximately $2.7 million. Our investing activities totaled $358,944 for the three-month period ended March 31, 2026. This amount primarily consists of internally developed software costs, which are largely comprised of fixed labor costs, along with other capitalized expenditures. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. Through March 31, 2026, our accumulated deficit was $176.4 million.

On January 29, 2026, we received gross proceeds of approximately $6.2 million in connection with a class action settlement. These proceeds represent a one-time, non-recurring source of liquidity and are not expected to recur in future periods.

On January 14, 2026, we entered into a securities purchase agreement with certain investors pursuant to which we issued a subordinated convertible note with an aggregate principal amount of approximately $3.3 million, subject to a 10% original issue discount, resulting in gross proceeds of approximately $3.0 million, prior to the deduction of transaction related expenses. The subordinated convertible note is convertible into shares of the Company's common stock at a conversion price of $3.10 per share, subject to applicable NYSE American ownership limits and certain registration rights obligations. In connection with the convertible note financing, we also entered into a debt subordination agreement with our senior lender and a registration rights agreement with the investor. This financing supplemented the Company's available liquidity during the period. See Note 5 –Debt to our Condensed Consolidated Financial Statements.

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On July 31, 2024, we entered into the Financing Agreement with SLR, effective July 30, 2024. Pursuant to the terms of the Financing Agreement, SLR will finance up to $10 million subject to availability based on the amount of eligible accounts receivable. Eligibility is determined by criteria such as geographic location of the customer and aging of receivables. As of March 31, 2026, our accounts receivable, net of allowance for credit losses, were $4.3 million, of which a substantial portion qualified as eligible under the Financing Agreement. As of March 31, 2026, the outstanding balance due under the Financing Agreement was $0. See Note 5 – Debt to our Condensed Consolidated Financial Statements.

On May 7, 2024, we entered into an At The Market Offering Agreement (the "ATM Agreement") with H.C. Wainwright & Co. LLC ("Wainwright"), to sell shares of our common stock, par value $0.001 per share, (the "Shares"), having an aggregate sales price of up to $15 million, from time to time, through an "at the market offering" program under which Wainwright will act as sales agent. The sales of the Shares made under the ATM Agreement will be made by any method permitted by law deemed to be an "at the market offering" as defined in Rule 415 promulgated under the Securities Act of 1933, as amended. We will pay Wainwright a commission rate of up to 3.0% of the aggregate gross proceeds from each sale of Shares. For the three-month period ended March 31, 2026, the Company has not sold any additional shares of common stock under the ATM Agreement. During the three-month period ended March 31, 2025, we utilized the ATM Agreement and sold 159,431 shares of common stock for gross proceeds of $1.2 million. As of March 31, 2026, approximately $13.8 million remained available for issuance under the ATM Agreement, based on cumulative gross sales of shares under the program to date.

The Company's liquidity during the period was impacted by reduced revenue levels associated with actions taken within its Legacy Search business to improve traffic quality and compliance, as further discussed in *Results of Operations*.

During the fourth quarter of 2025, we deliberately slowed growth in our Legacy Search business in order to better align with more rigorous compliance standards required by our partners. As a result, since that time, revenue has been constrained in our Legacy Search business and this, in turn, has negatively impacted our margins, net income, and cash generation. In response, we have taken steps to contain costs until the Legacy Search business returns to profitability. In addition, we have focused our resources behind a plan to market our collective multi-channel advertising capabilities differentiated by our AI technology, the IntentKey, where we have a technological advantage and higher margins. If we are successful in implementing our plan, we expect to return to and maintain positive cash flows from operations. However, there is no assurance that we will be able to achieve this objective.

Management plans to support the Company's future operations and capital expenditures through cash generated from operations and availability under its Financing Agreement and other available financing sources until such time as we reach profitability. The credit facility is due upon demand and therefore there can be no assurances that sufficient borrowings will be available to support future operations until profitability is reached. We believe our current cash position and credit facility, together with expected cash flows from operations, will be sufficient to sustain operations for at least the next twelve months from the date of this filing. If our plan to grow the IntentKey product is unsuccessful, we may need to fund operations through private or public sales of securities, debt financings or partnering/licensing transactions over the long term.

*Cash Flows*

The table below sets forth a summary of our cash flows for the three months ended March 31, 2026 and 2025:

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|  | **For the Three Months Ended March 31,** | **For the Three Months Ended March 31,** |
|  | **2026** | **2025** |
| Net cash provided by/(used in) operating activities | $1589931 | $(366912) |
| Net cash used in investing activities | $(358944) | $(451729) |
| Net cash provided by/(used in) financing activities | $(1183764) | $921389 |

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*Cash Flows - Operating*

Net cash provided by operating activities was $1,589,931 during the three months ended March 31, 2026. We reported net income of $1,895,655, which included the receipt of approximately $6.2 million in non-recurring settlement proceeds during the current period, non-cash expenses of depreciation and amortization expense of $538,786 and stock-based compensation expense of $302,719. The change in operating assets and liabilities during the three months ended March 31, 2026 was a net use of cash of $1,134,034 primarily due to a decrease in the accounts payable balance of $2,988,808, partially offset by the decrease in accounts receivable balance of $1,625,443 and an increase in accrued expenses and other current liabilities of $431,591. Our terms are such that we generally collect receivables prior to paying trade payables; however, our Media sales arrangements typically have slower payment terms than the terms of related payables.

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During the comparable three-month period in 2025, cash used in operating activities was $366,912 from a net loss of $1,259,821 that included several non-cash expenses of depreciation and amortization expense of $568,042 depreciation of right of use assets of $6,090, and stock-based compensation expense of $304,284. The change in operating assets and liabilities during the three months ended March 31, 2025, was a net use of cash of $79,752.

*Cash Flows - Investing*

Net cash used by investing activities was $358,944 for the three months ended March 31, 2026, and consisted primarily of capitalized internal development costs.

Net cash used in investing activities was $451,729 for the three months ended March 31, 2025, and consisted primarily of capitalized internal development costs.

*Cash Flows - Financing*

Net cash used in financing activities was $1,183,764 and during the three months ended March 31, 2026, and was primarily due to payments of the Financing Agreement partially offset by proceeds of the Convertible Note.

Net cash provided by financing activities was $921,389 during the three months ended March 31, 2025, and was primarily from the proceeds from the ATM Agreement as discussed in Note 1 – Organization and Business.

**Critical Accounting Policies and Estimates**

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used are based upon management's regular evaluation of the relevant facts and circumstances as of the date of the condensed consolidated financial statements. Actual results may differ from the estimates and assumptions used in preparing the accompanying condensed consolidated financial statements, and such differences could be material. Our significant accounting policies related to Revenue Recognition, Equity-Based Compensation, Capitalized Software Costs, Goodwill, Long-lived Assets and others are described in Note 2 – Summary of Significant Accounting Policies of our Condensed Consolidated Financial Statements included elsewhere in this Report.

**Off Balance Sheet Arrangements**

As of March 31, 2026, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.

**ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.**

Not applicable to a smaller reporting company.

**ITEM 4. CONTROLS AND PROCEDURES.**

**Evaluation of Disclosure Controls and Procedures**

We maintain "disclosure controls and procedures" as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Disclosure controls and procedures are controls and procedures designed to reasonably assure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, such as this report, is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and to reasonably assure that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

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Our management does not expect that our disclosure controls will prevent all errors and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

As required by Rule 13a-15 under the Securities Exchange Act of 1934, as of March 31, 2026, the end of the period covered by this report, our management concluded their evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. As of the evaluation date, our Chief Executive Officer and Chief Financial Officer concluded that we maintain disclosure controls and procedures that are effective in providing reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure.

**Changes in Internal Control over Financial Reporting**

There were no changes in our internal control over financial reporting during the quarter ended March 31, 2026 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

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**PART II**

**ITEM 1 - LEGAL PROCEEDINGS**

On January 29, 2026, Carambolico LTD commenced a lawsuit, captioned Carambolico LTD v. Alot, Inc., No. 04CV-26-458 (Ark. Cir. filed Jan. 29, 2026), in the Circuit Court of Benton County, Arkansas, naming Alot, Inc., a wholly owned subsidiary of Inuvo, Inc., as defendant. The complaint asserts breach of contract and related claims under a services agreement and seeks $1.5 million in damages. The Company believes the claims are without merit and intends to vigorously defend the matter.

In April 2026, AEM Days Ltd. commenced a lawsuit, captioned AEM Days Ltd. v. Alot, Inc., No. 60CV-26-3363 (Ark. Cir. filed Apr. 2026), in the Circuit Court of Pulaski County, Arkansas, naming Alot, Inc., a wholly owned subsidiary of Inuvo, Inc., as defendant. The complaint asserts claims related to a services agreement and seeks approximately $766,000 in unpaid invoices. The Company believes the claims are without merit and intends to vigorously defend the matter.

As previously disclosed, on January 29, 2026, pursuant to a class action settlement agreement, the Company received approximately $6.2 million in proceeds as a claimant in such class action lawsuit.

**ITEM 1A. RISK FACTORS-UPDATE**

We desire to take advantage of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, we incorporate by reference the risk factors disclosed in Part I, Item 1A of our Form 10-K for the year ended December 31, 2025, as filed with the SEC on March 5, 2026 and our subsequent filings with the SEC, subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K and our subsequent filings.

***We rely on two customers for a significant portion of our revenues.*** We are reliant upon two customers for most of our revenue. During the first quarter of 2026, these Legacy Search customers accounted for 32.1% and 23.2% of our revenues, respectively. During the same period in 2025, those Legacy Search customers accounted 17.4% and 70.8% of our revenues. The amount of revenue we receive from these customers is dependent on a number of factors outside of our control, including changes in the respective customer's advertising budget, both in terms of allocated dollars and media mix, financial resources of the customers, as well as general economic conditions. We would likely experience a significant decline in revenue and our business operations could be significantly harmed if these customers do not continue to utilize our services. Additionally, our business operations and financial condition could be significantly harmed if these customers do not pay for our services on a timely basis. The loss of any of these customers or a material change in the revenue or gross profit they generate or their failure to timely pay us for our services would have a material adverse impact on our business, results of operations and financial condition in future periods.

***Our Legacy Search business has experienced significant revenue declines, and we may not be successful in restoring historical revenue levels or profitability.*** During the fourth quarter of 2025 and continuing into the first quarter of 2026, Legacy Search revenue declined significantly compared to the prior year periods and represented approximately 71.8% and 57.1%, respectively of our total revenue, compared to approximately 81.1% and 88.7%, respectively during the prior year periods. The decline was primarily driven by changes in the search marketplace, including evolving compliance requirements, traffic quality standards and monetization dynamics associated with third-party advertising platforms. While we have implemented operational, compliance and cost-reduction initiatives intended to adapt to these changing market conditions, there can be no assurance that these efforts will successfully restore revenue, margins or profitability within our Legacy Search business, or at all. If monetization rates decline further, traffic volumes continue to decrease, or third-party platform requirements continue to evolve in ways that adversely impact our business model, our revenue, operating results and cash flows could continue to be negatively affected. In addition, if Legacy Search revenue does not improve, we may be required to implement additional cost reduction measures, including reductions in operating expenses and personnel, which could adversely affect our financial condition.

**ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.**

None.

**ITEM 3. DEFAULTS UPON SENIOR SECURITIES.**

None.

**ITEM 4. MINE SAFETY AND DISCLOSURES.**

Not applicable.

**ITEM 5. OTHER INFORMATION.**

**Trading Plans**

During the three months ended March 31, 2026, no director or officer (as defined in Rule 16a-1(f) under the Exchange Act) of the Company adopted or terminated a "Rule 10b5-1 trading arrangement" or "non-Rule 10b5-1 trading arrangement," as each term is defined in Item 408(a) of Regulation S-K.

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**ITEM 6. EXHIBITS**

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
| **No.** | **Exhibit Description** | **Form** | **Date Filed** | **Number** | **Filed or Furnished Herewith** |
| [3(i).1](http://www.sec.gov/Archives/edgar/data/829323/000082932304000014/cgi10ksb2003.txt) | [Articles of Incorporation, as amended](http://www.sec.gov/Archives/edgar/data/829323/000082932304000014/cgi10ksb2003.txt) | 10-KSB | 3/1/04 | 4 |  |
| [3(i).2](http://www.sec.gov/Archives/edgar/data/829323/000110465906021360/a06-8019_1ex3d2.htm) | [Amended to Articles of Incorporation filed March 14, 2005](http://www.sec.gov/Archives/edgar/data/829323/000110465906021360/a06-8019_1ex3d2.htm) | 10-KSB | 3/31/06 | 3.2 |  |
| [3(i).3](http://www.sec.gov/Archives/edgar/data/829323/000111650209001136/kowab_ex34.htm) | [Articles of Merger between Inuvo, Inc. and Kowabunga! Inc.](http://www.sec.gov/Archives/edgar/data/829323/000111650209001136/kowab_ex34.htm) | 8-K | 7/24/09 | 3.4 |  |
| [3(i).4](http://www.sec.gov/Archives/edgar/data/829323/000135448810003851/inuv_ex3i4.htm) | [Certificate of Change Filed Pursuant to NRS 78.209](http://www.sec.gov/Archives/edgar/data/829323/000135448810003851/inuv_ex3i4.htm) | 8-K | 12/10/10 | 3(i).4 |  |
| [3(i).5](http://www.sec.gov/Archives/edgar/data/829323/000135448812001498/inuv_ex3i5.htm) | [Certificate of Merger as filed with the Secretary of State of Nevada on February 29, 2012](http://www.sec.gov/Archives/edgar/data/829323/000135448812001498/inuv_ex3i5.htm) | 10-K | 3/29/12 | 3(i).5 |  |
| [3(i).6](http://www.sec.gov/Archives/edgar/data/829323/000135448812001498/inuv_ex3i6.htm) | [Articles of Amendment to Amended Articles of Incorporation as filed on February 29, 2012](http://www.sec.gov/Archives/edgar/data/829323/000135448812001498/inuv_ex3i6.htm) | 10-K | 3/29/12 | 3(i).6 |  |
| [3(i).7](http://www.sec.gov/Archives/edgar/data/829323/000082932320000048/exhibit3i7.htm) | [Articles of Amendment to Amended Articles of Incorporation as filed on October 31, 2019](http://www.sec.gov/Archives/edgar/data/829323/000082932320000048/exhibit3i7.htm) | 10-Q | 5/15/20 | 3(i).7 |  |
| [3(i).8](http://www.sec.gov/Archives/edgar/data/829323/000082932320000072/ex3ii8-nevadaamend.htm) | [Certificate of Validation of Amendment to Amended Articles of Incorporation as filed October 16, 2020.](http://www.sec.gov/Archives/edgar/data/829323/000082932320000072/ex3ii8-nevadaamend.htm) | 10-Q | 11/9/20 | 3(i).8 |  |
| [3(i).9](http://www.sec.gov/Archives/edgar/data/829323/000082932321000010/a3i9-nevadaevidenceofame.htm) | [Articles of Amendment to Articles of Incorporation as filed January 7, 2021](http://www.sec.gov/Archives/edgar/data/829323/000082932321000010/a3i9-nevadaevidenceofame.htm) | 10-K | 2/11/21 | 3(i).9 |  |
| [3(i).10](http://www.sec.gov/Archives/edgar/data/829323/000082932321000039/inuvoinc-evidenceofnevad.htm) | [Articles of Amendment to Articles of Incorporation as filed on August 19, 2021](http://www.sec.gov/Archives/edgar/data/829323/000082932321000039/inuvoinc-evidenceofnevad.htm) | 10-Q | 11/12/21 | 3(i).10 |  |
| [3(ii).1](http://www.sec.gov/Archives/edgar/data/829323/000111650210000266/inuv_ex3ii4.htm) | [Second Amended and Restated By-Laws](http://www.sec.gov/Archives/edgar/data/829323/000111650210000266/inuv_ex3ii4.htm) | 8-K | 5/22/23 | 3(ii).1 |  |
| [10.1](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex101.htm) | [Form of Securities Purchase Agreement, by and between Inuvo, Inc. and the Buyer](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex101.htm) | 8-K | 1/15/26 | 10.1 |  |
| [10.2](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex102.htm) | [Form of Subordinated Convertible Note](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex102.htm) | 8-K | 1/15/26 | 10.2 |  |
| [10.3](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex103.htm) | [Form of Registration Rights Agreement by and between Inuvo, Inc. and the Buyer](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex103.htm) | 8-K | 1/15/26 | 10.3 |  |
| [10.4](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex104.htm) | [Debt Subordination Agreement, made by Buyer in favor of SLR Digital Finance, LLC](http://www.sec.gov/Archives/edgar/data/829323/000165495426000372/inuvo_ex104.htm) | 8-K | 1/15/26 | 10.4 |  |
| [10.5](http://www.sec.gov/Archives/edgar/data/829323/000165495426000656/inuvo_ex102.htm) | [Separation Agreement and Release dated January 27. 2026, between Inuvo, Inc. and Richard K. Howe](http://www.sec.gov/Archives/edgar/data/829323/000165495426000656/inuvo_ex102.htm) | 8-K | 1/28/26 | 10.2 |  |
| [10.6](http://www.sec.gov/Archives/edgar/data/829323/000165495426000656/inuvo_ex103.htm) | [Amended and Restated Executive Employment Agreement, dated January 27, 2026, between Inuvo, Inc. and Robert C. Buchner](http://www.sec.gov/Archives/edgar/data/829323/000165495426000656/inuvo_ex103.htm) | 8-K | 1/28/26 | 10.3 |  |
| [10.7](http://www.sec.gov/Archives/edgar/data/829323/000165495426003232/inuvo_ex101.htm) | [Extension Amendment to Google Services Agreement between Vertro, Inc. and Google LLC, dated as of March 31, 2026](http://www.sec.gov/Archives/edgar/data/829323/000165495426003232/inuvo_ex101.htm) | 8-K | 4/03/26 | 10.1 |  |
| [31.1](inuvo_ex311.htm) | [Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer](inuvo_ex311.htm) |  |  |  | Filed |
| [31.2](inuvo_ex312.htm) | [Rule 13a-14(a)/15d-14(a) certification of Chief Financial Officer](inuvo_ex312.htm) |  |  |  | Filed |
| [32.1](inuvo_ex321.htm) | [Section 1350 certification of Chief Executive Officer](inuvo_ex321.htm) |  |  |  | Furnished |
| [32.2](inuvo_ex322.htm) | [Section 1350 certification of Chief Financial Officer](inuvo_ex322.htm) |  |  |  | Furnished |
| 101.INS | Inline XBRL Instance Document  |  |  |  | Filed |
| 101.SCH | Inline XBRL Taxonomy Extension Shema Document |  |  |  | Filed |
| 101.CAL | Inline XBRL Taxonomy Extension Calculation Linkbase Document  |  |  |  | Filed |
| 101.DEF | Inline XBRL Taxonomy Extension Definition Linkbase Document  |  |  |  | Filed |
| 101.LAB | Inline XBRL Taxonomy Extension Label Linkbase Document  |  |  |  | Filed |
| 101.PRE | Inline XBRL Taxonomy Extension Presentation Linkbase Document  |  |  |  | Filed |
| 104 | The cover page for Inuvo, Inc.'s quarterly report on Form 10-Q for the period ended March 31, 2026, formatted in Inline XBRL (included with Exhibit 101 attachments). |  |  |  | Filed |

---

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| |
|:---|
| 25 |
| *[**Table of Contents**](#TOC)* |

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **Inuvo, Inc.** | **Inuvo, Inc.** |
| May 14, 2026 | By: | */s/ Robert C. Buchner* |
|  |  | Robert C. Buchner, |
|  |  | Chief Executive Officer, principal executive officer |
| May 14, 2026 | By: | /s/ *Wallace D. Ruiz* |
|  |  | Wallace D. Ruiz, |
|  |  | Chief Financial Officer, principal financial and accounting officer |

---

26<br>

## Exhibit 31.1

**EXHIBIT 31.1**

Rule 13a-14(a)/15d-14(a) Certification

I, Robert C. Buchner, certify that:

I have reviewed this quarterly report on Form 10-Q of Inuvo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: May 14, 2026

/s/ Robert C. Buchner

Robert C. Buchner

Chief Executive Officer, principal executive officer

## Exhibit 31.2

**EXHIBIT 31.2**

Rule 13a-14(a)/15d-14(a) Certification

I, Wallace D. Ruiz, certify that:

I have reviewed this quarterly report on Form 10-Q of Inuvo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant's other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: May 14, 2026

/s/ Wallace D. Ruiz

Wallace D. Ruiz

Chief Financial Officer, principal financial and accounting officer

## Exhibit 32.1

**EXHIBIT 32.1**

Section 1350 Certification

In connection with the Quarterly Report of Inuvo, Inc. (the "Company") on Form 10-Q for the quarter ended March 31, 2026, as filed with the Securities and Exchange Commission (the "Report"), I, Robert C. Buchner, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. SS. 1350, as adopted pursuant to SS. 906 of the Sarbanes-Oxley Act of 2002, that:

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and

The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: May 14, 2026

/s/ Robert C. Buchner

Robert C. Buchner

Chief Executive Officer, principal executive officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

## Exhibit 32.2

**EXHIBIT 32.2**

Section 1350 Certification

In connection with the Quarterly Report of Inuvo, Inc. (the "Company") on Form 10-Q for the quarter ended March 31, 2026, as filed with the Securities and Exchange Commission (the "Report"), I, Wallace D. Ruiz, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. SS. 1350, as adopted pursuant to SS. 906 of the Sarbanes-Oxley Act of 2002, that:

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and

The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: May 14, 2026

/s/ Wallace D. Ruiz

Wallace D. Ruiz

Chief Financial Officer, principal financial and accounting officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.