# EDGAR Filing Document

**Accession Number:** 0001864229
**File Stem:** 0001941040-25-000382
**Filing Date:** 2025-7
**Character Count:** 14268
**Document Hash:** eb8438b87100f3c6a0825b2c1eef42dc
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001941040-25-000382.hdr.sgml**: 20250731

**ACCESSION NUMBER**: 0001941040-25-000382

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250731

**DATE AS OF CHANGE**: 20250730

**EFFECTIVENESS DATE**: 20250731

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Prentice Wealth Management LLC
- **CENTRAL INDEX KEY:** 0001864229

**ORGANIZATION NAME:**
- **EIN:** 364624650
- **STATE OF INCORPORATION:** NY
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-21272
- **FILM NUMBER:** 251168658

**BUSINESS ADDRESS:**
- **STREET 1:** 1150 PENFIELD RD.
- **CITY:** ROCHESTER
- **STATE:** NY
- **ZIP:** 14625
- **BUSINESS PHONE:** 5852180001

**MAIL ADDRESS:**
- **STREET 1:** 1150 PENFIELD RD.
- **CITY:** ROCHESTER
- **STATE:** NY
- **ZIP:** 14625

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Prentice Wealth Management LLC<br>**Address:** 1150 Penfield Rd.<br>Rochester, NY 14625

**Form 13F File Number:** 028-21272

**CRD Number (if applicable):** 000160052

**SEC File Number (if applicable):** 801-76490

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** William Prentice<br>**Title:** Chief Compliance Officer<br>**Phone:** 585-218-0001

**Signature, Place, and Date of Signing:**

William Prentice  Rochester, NY  07-30-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 109

**Form 13F Information Table Value Total:** $380601200

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBOTT LABS | COM | 002824100 |  | 724389 | 5326 | SH |  | SOLE |  | 0 | 0 | 5326 |
| ABBVIE INC | COM | 00287Y109 |  | 1137665 | 6129 | SH |  | SOLE |  | 0 | 0 | 6129 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 546371 | 1828 | SH |  | SOLE |  | 0 | 0 | 1828 |
| ADOBE INC | COM | 00724F101 |  | 504105 | 1303 | SH |  | SOLE |  | 0 | 0 | 1303 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 |  | 434498 | 3062 | SH |  | SOLE |  | 0 | 0 | 3062 |
| ALLSTATE CORP | COM | 020002101 |  | 496833 | 2468 | SH |  | SOLE |  | 0 | 0 | 2468 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 1143766 | 6490 | SH |  | SOLE |  | 0 | 0 | 6490 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 515377 | 2905 | SH |  | SOLE |  | 0 | 0 | 2905 |
| AMAZON COM INC | COM | 023135106 |  | 1944892 | 8865 | SH |  | SOLE |  | 0 | 0 | 8865 |
| AMERIPRISE FINL INC | COM | 03076C106 |  | 1646685 | 3085 | SH |  | SOLE |  | 0 | 0 | 3085 |
| AMGEN INC | COM | 031162100 |  | 401794 | 1439 | SH |  | SOLE |  | 0 | 0 | 1439 |
| APPLE INC | COM | 037833100 |  | 4069671 | 19836 | SH |  | SOLE |  | 0 | 0 | 19836 |
| APPLIED MATLS INC | COM | 038222105 |  | 231584 | 1265 | SH |  | SOLE |  | 0 | 0 | 1265 |
| AT INC | COM | 00206R102 |  | 303938 | 10502 | SH |  | SOLE |  | 0 | 0 | 10502 |
| BALL CORP | COM | 058498106 |  | 204118 | 3639 | SH |  | SOLE |  | 0 | 0 | 3639 |
| BANK AMERICA CORP | COM | 060505104 |  | 855924 | 18088 | SH |  | SOLE |  | 0 | 0 | 18088 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2082982 | 4288 | SH |  | SOLE |  | 0 | 0 | 4288 |
| BLACKROCK ETF TRUST II | ISHARES HIGH YIE | 092528108 |  | 7075326 | 317137 | SH |  | SOLE |  | 0 | 0 | 317137 |
| BLACKROCK INC | COM | 09290D101 |  | 282248 | 269 | SH |  | SOLE |  | 0 | 0 | 269 |
| BLACKSTONE INC | COM | 09260D107 |  | 862628 | 5767 | SH |  | SOLE |  | 0 | 0 | 5767 |
| BOOKING HOLDINGS INC | COM | 09857L108 |  | 590502 | 102 | SH |  | SOLE |  | 0 | 0 | 102 |
| BROADCOM INC | COM | 11135F101 |  | 2966557 | 10762 | SH |  | SOLE |  | 0 | 0 | 10762 |
| CAPITAL GRP FIXED INCM ETF T | MUNICIPAL HIGH I | 14020Y805 |  | 411060 | 16686 | SH |  | SOLE |  | 0 | 0 | 16686 |
| CARLYLE GROUP INC | COM | 14316J108 |  | 288662 | 5616 | SH |  | SOLE |  | 0 | 0 | 5616 |
| CATERPILLAR INC | COM | 149123101 |  | 383163 | 987 | SH |  | SOLE |  | 0 | 0 | 987 |
| CHEVRON CORP NEW | COM | 166764100 |  | 550709 | 3846 | SH |  | SOLE |  | 0 | 0 | 3846 |
| CISCO SYS INC | COM | 17275R102 |  | 830479 | 11970 | SH |  | SOLE |  | 0 | 0 | 11970 |
| CITIGROUP INC | COM NEW | 172967424 |  | 307561 | 3613 | SH |  | SOLE |  | 0 | 0 | 3613 |
| COCA COLA CO | COM | 191216100 |  | 730918 | 10331 | SH |  | SOLE |  | 0 | 0 | 10331 |
| CONSTELLATION BRANDS INC | CL A | 21036P108 |  | 485936 | 2987 | SH |  | SOLE |  | 0 | 0 | 2987 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 1541346 | 1557 | SH |  | SOLE |  | 0 | 0 | 1557 |
| DANAHER CORPORATION | COM | 235851102 |  | 470540 | 2382 | SH |  | SOLE |  | 0 | 0 | 2382 |
| DBX ETF TR | XTRACKERS MSCI | 233051150 |  | 5167605 | 90851 | SH |  | SOLE |  | 0 | 0 | 90851 |
| DISNEY WALT CO | COM | 254687106 |  | 794780 | 6409 | SH |  | SOLE |  | 0 | 0 | 6409 |
| ELI LILLY  CO | COM | 532457108 |  | 958822 | 1230 | SH |  | SOLE |  | 0 | 0 | 1230 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 1583103 | 14686 | SH |  | SOLE |  | 0 | 0 | 14686 |
| FIDELITY COVINGTON TRUST | HIGH DIVID ETF | 316092840 |  | 12394597 | 238266 | SH |  | SOLE |  | 0 | 0 | 238266 |
| FRANKLIN TEMPLETON ETF TR | SENIOR LOAN ETF | 35473P595 |  | 12891620 | 532052 | SH |  | SOLE |  | 0 | 0 | 532052 |
| FRANKLIN TEMPLETON ETF TR | FRANKLIN DYN MUN | 35473P868 |  | 4520827 | 186349 | SH |  | SOLE |  | 0 | 0 | 186349 |
| FRANKLIN TEMPLETON ETF TR | HIGH YIELD CORP | 35473P629 |  | 12542303 | 515084 | SH |  | SOLE |  | 0 | 0 | 515084 |
| GE AEROSPACE | COM NEW | 369604301 |  | 858653 | 3336 | SH |  | SOLE |  | 0 | 0 | 3336 |
| GE VERNOVA INC | COM | 36828A101 |  | 244467 | 462 | SH |  | SOLE |  | 0 | 0 | 462 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 3320055 | 4691 | SH |  | SOLE |  | 0 | 0 | 4691 |
| HOME DEPOT INC | COM | 437076102 |  | 742457 | 2025 | SH |  | SOLE |  | 0 | 0 | 2025 |
| HONEYWELL INTL INC | COM | 438516106 |  | 533761 | 2292 | SH |  | SOLE |  | 0 | 0 | 2292 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 1735075 | 5886 | SH |  | SOLE |  | 0 | 0 | 5886 |
| INTUIT | COM | 461202103 |  | 641918 | 815 | SH |  | SOLE |  | 0 | 0 | 815 |
| INVESCO EXCHANGE TRADED FD T | S 100 EQL WIGH | 46137V449 |  | 14848149 | 135020 | SH |  | SOLE |  | 0 | 0 | 135020 |
| ISHARES TR | CORE 80/20 AGGRE | 464289859 |  | 911645 | 10931 | SH |  | SOLE |  | 0 | 0 | 10931 |
| ISHARES TR | CORE 60/40 BALAN | 464289867 |  | 1606608 | 26094 | SH |  | SOLE |  | 0 | 0 | 26094 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 49348826 | 497468 | SH |  | SOLE |  | 0 | 0 | 497468 |
| ISHARES TR | CORE S ETF | 464287200 |  | 362606 | 584 | SH |  | SOLE |  | 0 | 0 | 584 |
| ISHARES TR | CONV BD ETF | 46435G102 |  | 210834 | 2340 | SH |  | SOLE |  | 0 | 0 | 2340 |
| J P MORGAN EXCHANGE TRADED F | HIGH YIELD MUNI | 46654Q799 |  | 6081423 | 122166 | SH |  | SOLE |  | 0 | 0 | 122166 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 |  | 432835 | 8541 | SH |  | SOLE |  | 0 | 0 | 8541 |
| J P MORGAN EXCHANGE TRADED F | MUNICIPAL ETF | 46641Q647 |  | 4581425 | 92293 | SH |  | SOLE |  | 0 | 0 | 92293 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 12927641 | 227399 | SH |  | SOLE |  | 0 | 0 | 227399 |
| JACOBS SOLUTIONS INC | COM | 46982L108 |  | 372275 | 2832 | SH |  | SOLE |  | 0 | 0 | 2832 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 864260 | 5658 | SH |  | SOLE |  | 0 | 0 | 5658 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 2700159 | 9314 | SH |  | SOLE |  | 0 | 0 | 9314 |
| LINDE PLC | SHS | G54950103 |  | 681249 | 1452 | SH |  | SOLE |  | 0 | 0 | 1452 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 439057 | 948 | SH |  | SOLE |  | 0 | 0 | 948 |
| LOWES COS INC | COM | 548661107 |  | 305737 | 1378 | SH |  | SOLE |  | 0 | 0 | 1378 |
| M  T BK CORP | COM | 55261F104 |  | 396710 | 2045 | SH |  | SOLE |  | 0 | 0 | 2045 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 1413279 | 2515 | SH |  | SOLE |  | 0 | 0 | 2515 |
| MCDONALDS CORP | COM | 580135101 |  | 703545 | 2408 | SH |  | SOLE |  | 0 | 0 | 2408 |
| MERCK  CO INC | COM | 58933Y105 |  | 744896 | 9410 | SH |  | SOLE |  | 0 | 0 | 9410 |
| META PLATFORMS INC | CL A | 30303M102 |  | 1297562 | 1758 | SH |  | SOLE |  | 0 | 0 | 1758 |
| MICRON TECHNOLOGY INC | COM | 595112103 |  | 383442 | 3111 | SH |  | SOLE |  | 0 | 0 | 3111 |
| MICROSOFT CORP | COM | 594918104 |  | 4772701 | 9595 | SH |  | SOLE |  | 0 | 0 | 9595 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 283922 | 4210 | SH |  | SOLE |  | 0 | 0 | 4210 |
| MORGAN STANLEY ETF TRUST | EATON VANCE HIGH | 61774R783 |  | 752598 | 15535 | SH |  | SOLE |  | 0 | 0 | 15535 |
| NETFLIX INC | COM | 64110L106 |  | 911948 | 681 | SH |  | SOLE |  | 0 | 0 | 681 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 1126772 | 16231 | SH |  | SOLE |  | 0 | 0 | 16231 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 2370969 | 15007 | SH |  | SOLE |  | 0 | 0 | 15007 |
| ORACLE CORP | COM | 68389X105 |  | 1230012 | 5626 | SH |  | SOLE |  | 0 | 0 | 5626 |
| PEPSICO INC | COM | 713448108 |  | 548890 | 4157 | SH |  | SOLE |  | 0 | 0 | 4157 |
| PFIZER INC | COM | 717081103 |  | 277572 | 11451 | SH |  | SOLE |  | 0 | 0 | 11451 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 358614 | 1969 | SH |  | SOLE |  | 0 | 0 | 1969 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 721879 | 4531 | SH |  | SOLE |  | 0 | 0 | 4531 |
| QUALCOMM INC | COM | 747525103 |  | 542917 | 3409 | SH |  | SOLE |  | 0 | 0 | 3409 |
| RTX CORPORATION | COM | 75513E101 |  | 1514834 | 10374 | SH |  | SOLE |  | 0 | 0 | 10374 |
| SALESFORCE INC | COM | 79466L302 |  | 735718 | 2698 | SH |  | SOLE |  | 0 | 0 | 2698 |
| SCHWAB STRATEGIC TR | US TIPS ETF | 808524870 |  | 24782118 | 928865 | SH |  | SOLE |  | 0 | 0 | 928865 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 |  | 2827777 | 100812 | SH |  | SOLE |  | 0 | 0 | 100812 |
| SELECT SECTOR SPDR TR | INDL | 81369Y704 |  | 604848 | 4100 | SH |  | SOLE |  | 0 | 0 | 4100 |
| SELECT SECTOR SPDR TR | SBI MATERIALS | 81369Y100 |  | 282937 | 3222 | SH |  | SOLE |  | 0 | 0 | 3222 |
| SELECT SECTOR SPDR TR | RL EST SEL SEC | 81369Y860 |  | 2735820 | 66051 | SH |  | SOLE |  | 0 | 0 | 66051 |
| SHERWIN WILLIAMS CO | COM | 824348106 |  | 267821 | 780 | SH |  | SOLE |  | 0 | 0 | 780 |
| SNOWFLAKE INC | CL A | 833445109 |  | 553159 | 2472 | SH |  | SOLE |  | 0 | 0 | 2472 |
| SPDR SER TR | BLOOMBERG HIGH Y | 78468R622 |  | 1310519 | 13473 | SH |  | SOLE |  | 0 | 0 | 13473 |
| SPDR SER TR | NUVEEN BLOOMBERG | 78464A284 |  | 5736595 | 231501 | SH |  | SOLE |  | 0 | 0 | 231501 |
| SPDR SER TR | PORTFOLI S | 78464A805 |  | 917552 | 12252 | SH |  | SOLE |  | 0 | 0 | 12252 |
| TESLA INC | COM | 88160R101 |  | 639132 | 2012 | SH |  | SOLE |  | 0 | 0 | 2012 |
| TEXAS INSTRS INC | COM | 882508104 |  | 494343 | 2381 | SH |  | SOLE |  | 0 | 0 | 2381 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 333694 | 823 | SH |  | SOLE |  | 0 | 0 | 823 |
| TOAST INC | CL A | 888787108 |  | 471467 | 10645 | SH |  | SOLE |  | 0 | 0 | 10645 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 820365 | 2630 | SH |  | SOLE |  | 0 | 0 | 2630 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 62581634 | 205908 | SH |  | SOLE |  | 0 | 0 | 205908 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 334570 | 589 | SH |  | SOLE |  | 0 | 0 | 589 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 2873386 | 58095 | SH |  | SOLE |  | 0 | 0 | 58095 |
| VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 |  | 34039868 | 264860 | SH |  | SOLE |  | 0 | 0 | 264860 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 9199712 | 44949 | SH |  | SOLE |  | 0 | 0 | 44949 |
| VANGUARD WHITEHALL FDS | INTL HIGH ETF | 921946794 |  | 12344631 | 154096 | SH |  | SOLE |  | 0 | 0 | 154096 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 610109 | 14100 | SH |  | SOLE |  | 0 | 0 | 14100 |
| VISA INC | COM CL A | 92826C839 |  | 1639621 | 4618 | SH |  | SOLE |  | 0 | 0 | 4618 |
| WALMART INC | COM | 931142103 |  | 1341444 | 13719 | SH |  | SOLE |  | 0 | 0 | 13719 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 724445 | 9042 | SH |  | SOLE |  | 0 | 0 | 9042 |
| ZSCALER INC | COM | 98980G102 |  | 417854 | 1331 | SH |  | SOLE |  | 0 | 0 | 1331 |

---