# EDGAR Filing Document

**Accession Number:** 0001964344
**File Stem:** 0001172661-23-000485
**Filing Date:** 2023-2
**Character Count:** 11411
**Document Hash:** 5e4443082eaad3a352fa31f61b204c8d
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001172661-23-000485.hdr.sgml**: 20230207

**ACCESSION NUMBER**: 0001172661-23-000485

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230207

**DATE AS OF CHANGE**: 20230207

**EFFECTIVENESS DATE**: 20230207

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Paul Damon & Associates, Inc.
- **CENTRAL INDEX KEY:** 0001964344
- **IRS NUMBER:** 383458927
- **STATE OF INCORPORATION:** MI
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-22834
- **FILM NUMBER:** 23594005

**BUSINESS ADDRESS:**
- **STREET 1:** 168 LOUIS CAMPAU PROMENADE NW
- **STREET 2:** SUITE 500
- **CITY:** GRAND RAPIDS
- **STATE:** MI
- **ZIP:** 49503
- **BUSINESS PHONE:** 616-774-4560

**MAIL ADDRESS:**
- **STREET 1:** 168 LOUIS CAMPAU PROMENADE NW
- **STREET 2:** SUITE 500
- **CITY:** GRAND RAPIDS
- **STATE:** MI
- **ZIP:** 49503

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Paul Damon  Associates Inc.<br>**Address:** 168 Louis Campau Promenade Nw<br>Suite 500<br>Grand Rapids, MI 49503

**Form 13F File Number:** 028-22834

**CRD Number (if applicable):** 000111230

**SEC File Number (if applicable):** 801-110407

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Paul J. Damon<br>**Title:** President<br>**Phone:** 616-774-4560

**Signature, Place, and Date of Signing:**

/s/ Paul J. Damon  Grand Rapids, MI  02-07-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 73

**Form 13F Information Table Value Total:** $151716516

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 308099 | 3492 | SH |  | SOLE |  | 0 | 0 | 3492 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 377546 | 4255 | SH |  | SOLE |  | 0 | 0 | 4255 |
| AMAZON COM INC | COM | 023135106 |  | 4835376 | 57564 | SH |  | SOLE |  | 0 | 0 | 57564 |
| AMERICAN CENTY ETF TR | STOXX US QUALT | 025072208 |  | 214073 | 4503 | SH |  | SOLE |  | 0 | 0 | 4503 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 246567 | 1669 | SH |  | SOLE |  | 0 | 0 | 1669 |
| APOLLO COML REAL EST FIN INC | COM | 03762U105 |  | 122106 | 11348 | SH |  | SOLE |  | 0 | 0 | 11348 |
| APPLE INC | COM | 037833100 |  | 2427979 | 18687 | SH |  | SOLE |  | 0 | 0 | 18687 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1364102 | 4416 | SH |  | SOLE |  | 0 | 0 | 4416 |
| BLACKROCK MUNIYIELD MICH QU | COM | 09254V105 |  | 198781 | 17924 | SH |  | SOLE |  | 0 | 0 | 17924 |
| COCA COLA CO | COM | 191216100 |  | 267641 | 4208 | SH |  | SOLE |  | 0 | 0 | 4208 |
| DYNEX CAP INC | COM | 26817Q886 |  | 530516 | 41707 | SH |  | SOLE |  | 0 | 0 | 41707 |
| ELLINGTON FINANCIAL INC | COM | 28852N109 |  | 126252 | 10206 | SH |  | SOLE |  | 0 | 0 | 10206 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 299944 | 2719 | SH |  | SOLE |  | 0 | 0 | 2719 |
| FIRST TR EXCH TRADED FD III | MANAGD MUN ETF | 33739N108 |  | 4222937 | 84273 | SH |  | SOLE |  | 0 | 0 | 84273 |
| FIRST TR EXCH TRADED FD III | INSTL PFD SECS | 33739P855 |  | 544060 | 30548 | SH |  | SOLE |  | 0 | 0 | 30548 |
| FIRST TR EXCH TRADED FD III | PFD SECS INC ETF | 33739E108 |  | 182078 | 10838 | SH |  | SOLE |  | 0 | 0 | 10838 |
| FIRST TR EXCHANGE TRADED FD | DJ INTL INTRNT | 33734X770 |  | 1132643 | 50997 | SH |  | SOLE |  | 0 | 0 | 50997 |
| FIRST TR EXCHANGE TRADED FD | CLOUD COMPUTING | 33734X192 |  | 271072 | 4705 | SH |  | SOLE |  | 0 | 0 | 4705 |
| FIRST TR EXCHANGE TRADED FD | US EQTY OPPT ETF | 336920103 |  | 302446 | 3844 | SH |  | SOLE |  | 0 | 0 | 3844 |
| FIRST TR EXCHANGE-TRADED FD | RISNG DIVD ACHIV | 33738R506 |  | 1676339 | 38168 | SH |  | SOLE |  | 0 | 0 | 38168 |
| FIRST TR EXCHANGE-TRADED FD | SSI STRG ETF | 33739Q507 |  | 731532 | 23084 | SH |  | SOLE |  | 0 | 0 | 23084 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 33739Q408 |  | 10866609 | 182816 | SH |  | SOLE |  | 0 | 0 | 182816 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR TA HIYL | 33738D408 |  | 1246773 | 32018 | SH |  | SOLE |  | 0 | 0 | 32018 |
| FIRST TR EXCHANGE-TRADED FD | CAP STRENGTH ETF | 33733E104 |  | 218179 | 2911 | SH |  | SOLE |  | 0 | 0 | 2911 |
| FIRST TR EXCHANGE-TRADED FD | NO AMER ENERGY | 33738D101 |  | 249525 | 9349 | SH |  | SOLE |  | 0 | 0 | 9349 |
| FIRST TR EXCHANGE-TRADED FD | FST LOW OPPT EFT | 33739Q200 |  | 1933576 | 40784 | SH |  | SOLE |  | 0 | 0 | 40784 |
| FIRST TR EXCHNG TRADED FD VI | TCW OPPORTUNIS | 33740F805 |  | 6409274 | 145931 | SH |  | SOLE |  | 0 | 0 | 145931 |
| FIRST TR EXCHNG TRADED FD VI | CBOE VEST FD DEP | 33740U703 |  | 370839 | 18853 | SH |  | SOLE |  | 0 | 0 | 18853 |
| FIRST TR LRG CP VL ALPHADEX | COM SHS | 33735J101 |  | 335960 | 5105 | SH |  | SOLE |  | 0 | 0 | 5105 |
| FIRST TR VALUE LINE DIVID IN | SHS | 33734H106 |  | 9729048 | 243775 | SH |  | SOLE |  | 0 | 0 | 243775 |
| FRANKLIN TEMPLETON ETF TR | US MID CP MLTFCT | 35473P884 |  | 2461566 | 59275 | SH |  | SOLE |  | 0 | 0 | 59275 |
| FS CREDIT OPPORTUNITIES CORP | COMMON STOCK | 30290Y101 |  | 173752 | 36890 | SH |  | SOLE |  | 0 | 0 | 36890 |
| GOLDMAN SACHS BDC INC | SHS | 38147U107 |  | 440299 | 32092 | SH |  | SOLE |  | 0 | 0 | 32092 |
| INTUITIVE SURGICAL INC | COM NEW | 46120E602 |  | 520086 | 1960 | SH |  | SOLE |  | 0 | 0 | 1960 |
| INVESCO ACTIVELY MANAGED ETF | S DOWNSID | 46090A705 |  | 2940224 | 91085 | SH |  | SOLE |  | 0 | 0 | 91085 |
| INVESCO EXCH TRADED FD TR II | S LOW VOL | 46138E354 |  | 503149 | 7874 | SH |  | SOLE |  | 0 | 0 | 7874 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 7449813 | 27977 | SH |  | SOLE |  | 0 | 0 | 27977 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 |  | 767343 | 7278 | SH |  | SOLE |  | 0 | 0 | 7278 |
| ISHARES TR | US HOME CONS ETF | 464288752 |  | 217996 | 3597 | SH |  | SOLE |  | 0 | 0 | 3597 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 1505665 | 14269 | SH |  | SOLE |  | 0 | 0 | 14269 |
| ISHARES TR | CRE U S REIT ETF | 464288521 |  | 603294 | 12200 | SH |  | SOLE |  | 0 | 0 | 12200 |
| ISHARES TR | RUS TP200 GR ETF | 464289438 |  | 3512485 | 29142 | SH |  | SOLE |  | 0 | 0 | 29142 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 3410166 | 15918 | SH |  | SOLE |  | 0 | 0 | 15918 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 |  | 236172 | 2265 | SH |  | SOLE |  | 0 | 0 | 2265 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 |  | 204954 | 1478 | SH |  | SOLE |  | 0 | 0 | 1478 |
| ISHARES TR | RUS TOP 200 ETF | 464289446 |  | 4536287 | 50420 | SH |  | SOLE |  | 0 | 0 | 50420 |
| ISHARES TR | US BR DEL SE ETF | 464288794 |  | 204757 | 2130 | SH |  | SOLE |  | 0 | 0 | 2130 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 408056 | 4207 | SH |  | SOLE |  | 0 | 0 | 4207 |
| J P MORGAN EXCHANGE TRADED F | ACTIVE GROWTH | 46654Q609 |  | 327246 | 7366 | SH |  | SOLE |  | 0 | 0 | 7366 |
| J P MORGAN EXCHANGE TRADED F | DIVERSFD EQT ETF | 46641Q845 |  | 1232978 | 31827 | SH |  | SOLE |  | 0 | 0 | 31827 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 348773 | 1003 | SH |  | SOLE |  | 0 | 0 | 1003 |
| MICROSOFT CORP | COM | 594918104 |  | 1418666 | 5916 | SH |  | SOLE |  | 0 | 0 | 5916 |
| NEW MTN FIN CORP | COM | 647551100 |  | 151504 | 12248 | SH |  | SOLE |  | 0 | 0 | 12248 |
| NUVEEN AMT FREE QLTY MUN INC | COM | 670657105 |  | 334358 | 29407 | SH |  | SOLE |  | 0 | 0 | 29407 |
| PENUMBRA INC | COM | 70975L107 |  | 339252 | 1525 | SH |  | SOLE |  | 0 | 0 | 1525 |
| PROSHARES TR | ULTRPRO S | 74347X864 |  | 638472 | 19483 | SH |  | SOLE |  | 0 | 0 | 19483 |
| PROSHARES TR | DJ BRKFLD GLB | 74347B508 |  | 454644 | 10224 | SH |  | SOLE |  | 0 | 0 | 10224 |
| PROSHARES TR | S 500 DV ARIST | 74348A467 |  | 871020 | 9679 | SH |  | SOLE |  | 0 | 0 | 9679 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 15877803 | 210191 | SH |  | SOLE |  | 0 | 0 | 210191 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 226356 | 1819 | SH |  | SOLE |  | 0 | 0 | 1819 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 5002949 | 13082 | SH |  | SOLE |  | 0 | 0 | 13082 |
| SPDR SER TR | RUSSELL LOW VOL | 78468R754 |  | 289208 | 2809 | SH |  | SOLE |  | 0 | 0 | 2809 |
| SPDR SER TR | SSGA US LRG ETF | 78468R804 |  | 2019070 | 14887 | SH |  | SOLE |  | 0 | 0 | 14887 |
| VANECK ETF TRUST | INTRMDT MUNI ETF | 92189H201 |  | 2321246 | 50893 | SH |  | SOLE |  | 0 | 0 | 50893 |
| VANECK ETF TRUST | MRNGSTR WDE MOAT | 92189F643 |  | 28891441 | 445100 | SH | Call | SOLE |  | 0 | 0 | 445100 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 1254331 | 6834 | SH |  | SOLE |  | 0 | 0 | 6834 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 |  | 309031 | 4110 | SH |  | SOLE |  | 0 | 0 | 4110 |
| VANGUARD WORLD FDS | FINANCIALS ETF | 92204A405 |  | 540806 | 6537 | SH |  | SOLE |  | 0 | 0 | 6537 |
| VICTORY PORTFOLIOS II | VCSHS US 500 ENH | 92647N782 |  | 1597498 | 24957 | SH |  | SOLE |  | 0 | 0 | 24957 |
| VISA INC | COM CL A | 92826C839 |  | 468291 | 2254 | SH |  | SOLE |  | 0 | 0 | 2254 |
| WISDOMTREE TR | US QTLY DIV GRT | 97717X669 |  | 4296546 | 71182 | SH |  | SOLE |  | 0 | 0 | 71182 |
| WISDOMTREE TR | US LARGECAP FUND | 97717W588 |  | 415800 | 10000 | SH |  | SOLE |  | 0 | 0 | 10000 |
| WISDOMTREE TR | GLB US QTLY DIV | 97717W844 |  | 251291 | 7798 | SH |  | SOLE |  | 0 | 0 | 7798 |

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