# EDGAR Filing Document

**Accession Number:** 0001707930
**File Stem:** 0001104659-23-020604
**Filing Date:** 2023-2
**Character Count:** 17842
**Document Hash:** 2b4e1085fc5200c8951db3de55c9c630
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001104659-23-020604.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001104659-23-020604

**CONFORMED SUBMISSION TYPE**: SC 13G

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**GROUP MEMBERS**: MARK SUSTER

**GROUP MEMBERS**: UPFRONT GP VI, LLC

**GROUP MEMBERS**: UPFRONT VENTURES MANAGEMENT, LLC

**GROUP MEMBERS**: UPFRONT VI PARTNERS, L.P.

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Starco Brands, Inc.
- **CENTRAL INDEX KEY:** 0001539850
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-ADVERTISING AGENCIES [7311]
- **IRS NUMBER:** 271781753
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-89454
- **FILM NUMBER:** 23622357

**BUSINESS ADDRESS:**
- **STREET 1:** 250 26TH STREET
- **STREET 2:** SUITE 200
- **CITY:** SANTA MONICA
- **STATE:** CA
- **ZIP:** 90402
- **BUSINESS PHONE:** 818-760-1644

**MAIL ADDRESS:**
- **STREET 1:** 250 26TH STREET
- **STREET 2:** SUITE 200
- **CITY:** SANTA MONICA
- **STATE:** CA
- **ZIP:** 90402

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Insynergy Products, Inc
- **DATE OF NAME CHANGE:** 20120118
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Upfront VI, L.P.
- **CENTRAL INDEX KEY:** 0001707930
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G

**BUSINESS ADDRESS:**
- **STREET 1:** 1314 7TH STREET
- **CITY:** SANTA MONICA
- **STATE:** CA
- **ZIP:** 90401
- **BUSINESS PHONE:** (310) 785-5101

**MAIL ADDRESS:**
- **STREET 1:** 1314 7TH STREET
- **CITY:** SANTA MONICA
- **STATE:** CA
- **ZIP:** 90401

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**SCHEDULE 13G**

**Under the Securities Exchange Act of 1934**

**(Amendment No.)\***

**Starco Brands, Inc.**

(Name of Issuer)

**Common stock**

(Title of Class of Securities)

**85526F201**

(CUSIP Number)

**December 29, 2022**

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

---

| | |
|:---|:---|
| ◻<br>⌧<br>◻ | Rule 13d-1(b)<br>Rule 13d-1(c)<br>Rule 13d-1(d) |

---

\*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

CUSIP NO. 85526F201 13 G

---

| | |
|:---|:---|
| &nbsp;&nbsp;1 | &nbsp;&nbsp;NAMES OF REPORTING PERSONS.<br> **Upfront VI L.P.** |
| &nbsp;&nbsp;2 | &nbsp;&nbsp; CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP\*<br> (a) ◻ **(b)** **⌧ (1)** |
| &nbsp;&nbsp;3 | &nbsp;&nbsp;SEC USE ONLY |
| &nbsp;&nbsp;4 | &nbsp;&nbsp;CITIZENSHIP OR PLACE OF ORGANIZATION<br> **Delaware** |

---

---

| | | |
|:---|:---|:---|
| NUMBER OF <br> SHARES <br> BENEFICIALLY <br> OWNED BY EACH REPORTING <br> PERSON <br> WITH | &nbsp;&nbsp;5 | &nbsp;&nbsp;SOLE VOTING POWER<br> **0 shares** |
|  | &nbsp;&nbsp;6 | &nbsp;&nbsp;SHARED VOTING POWER<br> **23,594,338 shares (2)** |
|  | &nbsp;&nbsp;7 | &nbsp;&nbsp;SOLE DISPOSITIVE POWER<br> **0 shares** |
|  | &nbsp;&nbsp;8 | &nbsp;&nbsp;SHARED DISPOSITIVE POWER<br> **23,594,338 shares (2)** |

---

---

| | |
|:---|:---|
| &nbsp;&nbsp;9 | &nbsp;&nbsp;AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH <br> REPORTING PERSON **23,594,338 shares (2)** |
| &nbsp;&nbsp;10 | &nbsp;&nbsp; CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)<br> EXCLUDES CERTAIN SHARES\*<br> ◻ |
| &nbsp;&nbsp;11 | &nbsp;&nbsp;PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9<br> **8.3% (3)** |
| &nbsp;&nbsp;12 | &nbsp;&nbsp; TYPE OF REPORTING PERSON\*<br> **PN** |

---

(1) This statement on Schedule 13G is filed by Upfront VI, L.P.,
a Delaware limited partnership ("Upfront VI"), Upfront VI Partners, L.P. ("Upfront VI Partners"), Upfront GP
VI, LLC, a Delaware limited liability company ("Upfront GP VI"), Upfront Ventures Management, LLC, a Delaware
limited liability company ("Upfront Management") and Mark Suster ("Suster" and, together with Upfront VI, Upfront
VI Partners, Upfront GP VI, Upfront Management, the "Reporting Persons"). The Reporting Persons expressly disclaim status
as a "group" for purposes of this Schedule 13G.

(2) Consists of shares held directly by Upfront VI.

(3) This percentage is calculated based upon 285,784,831 shares of Common Stock outstanding as of January 6, 2023, as reported in the
Issuer's Definitive Information Statement on Schedule 14C filed with the Securities and Exchange Commission on January 20, 2023.

CUSIP NO. 85526F201 13 G

---

| | |
|:---|:---|
| &nbsp;&nbsp;1 | &nbsp;&nbsp;NAMES OF REPORTING PERSONS.<br> **Upfront VI Partners, L.P.** |
| &nbsp;&nbsp;2 | &nbsp;&nbsp; CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP\*<br> (a) ◻ **(b)** **⌧ (1)** |
| &nbsp;&nbsp;3 | &nbsp;&nbsp;SEC USE ONLY |
| &nbsp;&nbsp;4 | &nbsp;&nbsp;CITIZENSHIP OR PLACE OF ORGANIZATION<br> **Delaware** |

---

---

| | | |
|:---|:---|:---|
| NUMBER OF <br> SHARES <br> BENEFICIALLY <br> OWNED BY EACH REPORTING <br> PERSON <br> WITH | &nbsp;&nbsp;5 | &nbsp;&nbsp;SOLE VOTING POWER<br> **0 shares** |
|  | &nbsp;&nbsp;6 | &nbsp;&nbsp;SHARED VOTING POWER<br> **182,944 shares (2)** |
|  | &nbsp;&nbsp;7 | &nbsp;&nbsp;SOLE DISPOSITIVE POWER<br> **0 shares** |
|  | &nbsp;&nbsp;8 | &nbsp;&nbsp;SHARED DISPOSITIVE POWER<br> **182,944 shares (2)** |

---

---

| | |
|:---|:---|
| &nbsp;&nbsp;9 | &nbsp;&nbsp;AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH <br> REPORTING PERSON **182,944 shares (2)** |
| &nbsp;&nbsp;10 | &nbsp;&nbsp; CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)<br> EXCLUDES CERTAIN SHARES\*<br> ◻ |
| &nbsp;&nbsp;11 | &nbsp;&nbsp;PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9<br> **0.1% (3)** |
| &nbsp;&nbsp;12 | &nbsp;&nbsp; TYPE OF REPORTING PERSON\*<br> **PN** |

---

(1) This statement on Schedule 13G is filed by the Reporting Persons.
The Reporting Persons expressly disclaim status as a "group" for purposes of this Schedule 13G.

(2) Consists of shares held directly by Upfront VI Partners.

(3) This percentage is calculated based upon 285,784,831 shares of Common Stock outstanding as of January 6,
2023, as reported in the Issuer's Definitive Information Statement on Schedule 14C filed with the Securities and Exchange Commission
on January 20, 2023.

CUSIP NO. 85526F201 13 G

---

| | |
|:---|:---|
| &nbsp;&nbsp;1 | &nbsp;&nbsp;NAMES OF REPORTING PERSONS.<br> **Upfront GP VI, LLC** |
| &nbsp;&nbsp;2 | &nbsp;&nbsp; CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP\*<br> (a) ◻ **(b)** **⌧ (1)** |
| &nbsp;&nbsp;3 | &nbsp;&nbsp;SEC USE ONLY |
| &nbsp;&nbsp;4 | &nbsp;&nbsp;CITIZENSHIP OR PLACE OF ORGANIZATION<br> **Delaware** |

---

---

| | | |
|:---|:---|:---|
| NUMBER OF <br> SHARES <br> BENEFICIALLY <br> OWNED BY EACH REPORTING <br> PERSON <br> WITH | &nbsp;&nbsp;5 | &nbsp;&nbsp;SOLE VOTING POWER<br> **0 shares** |
|  | &nbsp;&nbsp;6 | &nbsp;&nbsp;SHARED VOTING POWER<br> **23,777,282 shares (2)** |
|  | &nbsp;&nbsp;7 | &nbsp;&nbsp;SOLE DISPOSITIVE POWER<br> **0 shares** |
|  | &nbsp;&nbsp;8 | &nbsp;&nbsp;SHARED DISPOSITIVE POWER<br> **23,777,282 shares (2)** |

---

---

| | |
|:---|:---|
| &nbsp;&nbsp;9 | &nbsp;&nbsp;AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH <br> REPORTING PERSON **23,777,282 shares (2)** |
| &nbsp;&nbsp;10 | &nbsp;&nbsp; CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)<br> EXCLUDES CERTAIN SHARES\*<br> ◻ |
| &nbsp;&nbsp;11 | &nbsp;&nbsp;PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9<br> **8.3% (3)** |
| &nbsp;&nbsp;12 | &nbsp;&nbsp; TYPE OF REPORTING PERSON\*<br> **PN** |

---

(1) This statement on Schedule 13G is filed by the Reporting Persons.
The Reporting Persons expressly disclaim status as a "group" for purposes of this Schedule 13G.

(2) Consists of shares held directly by Upfront VI and Upfront VI Partners.

(3) This percentage is calculated based upon 285,784,831 shares of Common Stock outstanding as of January 6,
2023, as reported in the Issuer's Definitive Information Statement on Schedule 14C filed with the Securities and Exchange Commission
on January 20, 2023.

CUSIP NO. 85526F201 13 G

---

| | |
|:---|:---|
| &nbsp;&nbsp;1 | &nbsp;&nbsp;NAMES OF REPORTING PERSONS.<br> **Upfront Ventures Management, LLC** |
| &nbsp;&nbsp;2 | &nbsp;&nbsp; CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP\*<br> (a) ◻ **(b)** **⌧ (1)** |
| &nbsp;&nbsp;3 | &nbsp;&nbsp;SEC USE ONLY |
| &nbsp;&nbsp;4 | &nbsp;&nbsp;CITIZENSHIP OR PLACE OF ORGANIZATION<br> **Delaware** |

---

---

| | | |
|:---|:---|:---|
| NUMBER OF <br> SHARES <br> BENEFICIALLY <br> OWNED BY EACH REPORTING <br> PERSON <br> WITH | &nbsp;&nbsp;5 | &nbsp;&nbsp;SOLE VOTING POWER<br> **0 shares** |
|  | &nbsp;&nbsp;6 | &nbsp;&nbsp;SHARED VOTING POWER<br> **23,777,282 shares (2)** |
|  | &nbsp;&nbsp;7 | &nbsp;&nbsp;SOLE DISPOSITIVE POWER<br> **0 shares** |
|  | &nbsp;&nbsp;8 | &nbsp;&nbsp;SHARED DISPOSITIVE POWER<br> **23,777,282 shares (2)** |

---

---

| | |
|:---|:---|
| &nbsp;&nbsp;9 | &nbsp;&nbsp;AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH <br> REPORTING PERSON **23,777,282 shares (2)** |
| &nbsp;&nbsp;10 | &nbsp;&nbsp; CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)<br> EXCLUDES CERTAIN SHARES\*<br> ◻ |
| &nbsp;&nbsp;11 | &nbsp;&nbsp;PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9<br> **8.3% (3)** |
| &nbsp;&nbsp;12 | &nbsp;&nbsp; TYPE OF REPORTING PERSON\*<br> **OO** |

---

(1) This statement on Schedule 13G is filed by the Reporting Persons.
The Reporting Persons expressly disclaim status as a "group" for purposes of this Schedule 13G.

(2) Consists of shares held directly by Upfront VI and Upfront VI Partners.

(3) This percentage is calculated based upon 285,784,831 shares of Common Stock outstanding as of January 6,
2023, as reported in the Issuer's Definitive Information Statement on Schedule 14C filed with the Securities and Exchange Commission
on January 20, 2023.

CUSIP NO. 85526F201 13 G

---

| | |
|:---|:---|
| &nbsp;&nbsp;1 | &nbsp;&nbsp;NAMES OF REPORTING PERSONS.<br> **Mark Suster** |
| &nbsp;&nbsp;2 | &nbsp;&nbsp; CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP\*<br> (a) ◻ **(b)** **⌧ (1)** |
| &nbsp;&nbsp;3 | &nbsp;&nbsp;SEC USE ONLY |
| &nbsp;&nbsp;4 | &nbsp;&nbsp;CITIZENSHIP OR PLACE OF ORGANIZATION<br> **United States of America** |

---

---

| | | |
|:---|:---|:---|
| NUMBER OF <br> SHARES <br> BENEFICIALLY <br> OWNED BY EACH REPORTING <br> PERSON <br> WITH | &nbsp;&nbsp;5 | &nbsp;&nbsp;SOLE VOTING POWER<br> **0 shares** |
|  | &nbsp;&nbsp;6 | &nbsp;&nbsp;SHARED VOTING POWER<br> **23,777,282 shares (2)** |
|  | &nbsp;&nbsp;7 | &nbsp;&nbsp;SOLE DISPOSITIVE POWER<br> **0 shares** |
|  | &nbsp;&nbsp;8 | &nbsp;&nbsp;SHARED DISPOSITIVE POWER<br> **23,777,282 shares (2)** |

---

---

| | |
|:---|:---|
| &nbsp;&nbsp;9 | &nbsp;&nbsp;AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH <br> REPORTING PERSON **23,777,282 shares (2)** |
| &nbsp;&nbsp;10 | &nbsp;&nbsp; CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)<br> EXCLUDES CERTAIN SHARES\*<br> ◻ |
| &nbsp;&nbsp;11 | &nbsp;&nbsp;PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9<br> **8.3% (3)** |
| &nbsp;&nbsp;12 | &nbsp;&nbsp; TYPE OF REPORTING PERSON\*<br> **IN** |

---

(1) This statement on Schedule 13G is filed by the Reporting Persons.
The Reporting Persons expressly disclaim status as a "group" for purposes of this Schedule 13G.

(2) Consists of shares held directly by Upfront VI and Upfront VI Partners.

(3) This percentage is calculated based upon 285,784,831 shares of Common Stock outstanding as of January 6,
2023, as reported in the Issuer's Definitive Information Statement on Schedule 14C filed with the Securities and Exchange Commission
on January 20, 2023.

Introductory Note: This Statement on Schedule 13G (this "Statement") is filed on behalf of the Reporting Persons, in respect of shares of Class A Common Stock, par value $0.0001 per share ("Common Stock"), of Starco Brands, Inc. (the "Issuer").

 **Item 1**

(a) Name of Issuer:

Starco Brands, Inc.

Address of Issuer's Principal Executive Offices:

250 26th Street, Suite 200

Santa Monica, CA 90402

**Item 2**

(a) Name of Person(s) Filing:

Upfront VI L.P. ("Upfront VI")

Upfront VI Partners, L.P. ("Upfront VI Partners")

Upfront GP VI, LLC ("Upfront GP VI")

Upfront Ventures Management, LLC ("Upfront Management")

Mark Suster ("Suster")

(b) Address of Principal Business Office:

1314 7<sup>th</sup> Street

Santa Monica, CA 90401

(b) Citizenship:

All entities were organized in Delaware.

All individuals are United States citizens.

(d) Title of Class of Securities:

Common Stock

(e) CUSIP Number:

85526F201

---

| | |
|:---|:---|
| **Item 3** | Not applicable. |

---

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| | |
|:---|:---|
| **Item 4** | **Ownership**. |

---

---

| | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|
| **Reporting Persons** | **Common<br> Stock Held<br> Directly (1)** | **Sole <br> Voting <br> Power** | **Sole <br> Dispositive<br> Power** | **Shared <br> Voting<br> Power (2)** | **Shared<br> Dispositive<br> Power (2)** | **Beneficial<br> Ownership <br> (2)** | **Percentage of<br> Class (3)** |
| Upfront VI | 23594338 | 0 | 0 | 23594338 | 23594338 | 23594338 | 8.3% |
| Upfront VI Partners | 182944 |  |  | 182944 | 182944 | 182944 | 0.1% |
| Upfront GP VI | 0 | 0 | 0 | 23777282 | 23777282 | 23777282 | 8.3% |
| Upfront Management | 0 | 0 | 0 | 23777282 | 23777282 | 23777282 | 8.3% |
| Suster | 0 | 0 | 0 | 23777282 | 23777282 | 23777282 | 8.3% |

---

(1) Consists of shares held directly by Upfront VI and Upfront
VI Partners.

(2) Upfront
GP VI is the general partner of Upfront VI and Upfront VI Partners. Upfront Management is the managing member of Upfront GP VI. Suster
controls Upfront Management. As such, Suster, Upfront Management and Upfront GP VI possess power to direct the voting and disposition
of the shares owned by Upfront VI and Upfront VI Partners, and they may be deemed to have indirect beneficial ownership of the shares
held by Upfront VI and Upfront VI Partners. The information with respect to the ownership of the Common Stock by the Reporting Persons
filing this statement on Schedule 13G is provided as of February 14, 2023.

(3) This percentage is calculated based upon 285,784,831 shares
of Common Stock outstanding as of January 6, 2023, as reported in the Issuer's Definitive Information Statement on Schedule 14C
filed with the Securities and Exchange Commission on January 20, 2023.

---

| | |
|:---|:---|
| **Item 5** | **Ownership of Five Percent or Less of a Class**. |

---

If this statement is being filed to report the fact that as of the date hereof, the Reporting Persons have ceased to be the beneficial owner of more than five percent of the class of securities, check the following: ◻

---

| | |
|:---|:---|
| **Item 6** | **Ownership of More Than Five Percent on Behalf of Another Person**. |

---

Not applicable.

---

| | |
|:---|:---|
| **Item 7** | **Identification and Classification of the Subsidiary which Acquired the Security Being Reported on by the Parent Holding Company**.<br>Not applicable. |

---

---

| | |
|:---|:---|
| **Item 8** | **Identification and Classification of Members of the Group**.<br>Not applicable. |

---

---

| | |
|:---|:---|
| **Item 9** | **Notice of Dissolution of Group**. |

---

Not applicable.

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| | |
|:---|:---|
| **Item 10** | **Certification**. |

---

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having such purpose or effect.

**SIGNATURES**

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Date: February 14, 2023

---

| | |
|:---|:---|
| **UPFRONT VI, L.P.** | **UPFRONT VI, L.P.** |
| By: Upfront GP VI, LLC | By: Upfront GP VI, LLC |
| Its: General Partner | Its: General Partner |
| By: Upfront Ventures Management, LLC | By: Upfront Ventures Management, LLC |
| Its: Managing Member | Its: Managing Member |
| By: | /s/ Dana Kibler |
| Name: | Dana Kibler |
| Title: | Chief Financial Officer |
| **UPFRONT VI PARTNERS, L.P.** | **UPFRONT VI PARTNERS, L.P.** |
| By: Upfront GP VI, LLC | By: Upfront GP VI, LLC |
| Its: General Partner | Its: General Partner |
| By: Upfront Ventures Management, LLC | By: Upfront Ventures Management, LLC |
| Its: Managing Member | Its: Managing Member |
| By: | /s/ Dana Kibler |
| Name: | Dana Kibler |
| Title: | Chief Financial Officer |
| **UPFRONT GP VI, LLC** | **UPFRONT GP VI, LLC** |
| By: Upfront Ventures Management, LLC | By: Upfront Ventures Management, LLC |
| Its: Managing Member | Its: Managing Member |
| By: | /s/ Dana Kibler |
| Name: | Dana Kibler |
| Title: | Chief Financial Officer |
| **UPFRONT VENTURES MANAGEMENT, LLC** | **UPFRONT VENTURES MANAGEMENT, LLC** |
| By: | /s/ Dana Kibler |
| Name: | Dana Kibler |
| Title: | Chief Financial Officer |
| /s/ Mark Suster | /s/ Mark Suster |
| **MARK SUSTER** | **MARK SUSTER** |

---