# EDGAR Filing Document

**Accession Number:** 0001843165
**File Stem:** 0001213900-25-074949
**Filing Date:** 2025-8
**Character Count:** 12813
**Document Hash:** ad53e016daf1959641f5503173770410
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001213900-25-074949.hdr.sgml**: 20250812

**ACCESSION NUMBER**: 0001213900-25-074949

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 13

**CONFORMED PERIOD OF REPORT**: 20250806

**ITEM INFORMATION**: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Other Events

**FILED AS OF DATE**: 20250812

**DATE AS OF CHANGE**: 20250812

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** LQR House Inc.
- **CENTRAL INDEX KEY:** 0001843165
- **STANDARD INDUSTRIAL CLASSIFICATION:** BEVERAGES [2080]
- **ORGANIZATION NAME:** 04 Manufacturing
- **EIN:** 661604197
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41778
- **FILM NUMBER:** 251206623

**BUSINESS ADDRESS:**
- **STREET 1:** 6538 COLLINS AVE SUITE 344
- **CITY:** MIAMI BEACH
- **STATE:** FL
- **ZIP:** 33141
- **BUSINESS PHONE:** (786) 389-9771

**MAIL ADDRESS:**
- **STREET 1:** 6538 COLLINS AVE SUITE 344
- **CITY:** MIAMI BEACH
- **STATE:** FL
- **ZIP:** 33141

?xml version='1.0' encoding='ASCII'?

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 8-K**

**CURRENT REPORT**

**PURSUANT TO SECTION 13 OR 15(d) OF**

**THE SECURITIES EXCHANGE ACT OF 1934**

Date of Report (Date of earliest event reported): August 6, 2025

**LQR HOUSE INC.**

(Exact name of registrant as specified in its charter)

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| | | |
|:---|:---|:---|
| **Nevada** | **001-41778** | **86-1604197** |
| (State or other jurisdiction<br> of incorporation) | (Commission File Number) | (I.R.S. Employer<br> Identification Number) |

---

---

| | |
|:---|:---|
| **6538 Collins Ave. Suite 344**<br> **Miami Beach, Florida** | **33141** |
| (Address of principal executive offices) | (Zip Code) |

---

**(786) 389-9771**

(Registrant's telephone number, including area code)

N/A

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol(s)** | **Name of each exchange on which registered** |
| Common Stock, $0.0001 par value per share | YHC | The Nasdaq Stock Market LLC |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

**Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.**

 

*<u>(c) Appointment of President</u>*

On August 6, 2025, the Board of Directors (the "Board") of LQR House Inc., a Nevada corporation, (the "Company") appointed Yilin Lu, one of the members of the Board, to serve as the President of the Company effective as of August 6, 2025 until his earlier resignation or removal.

Yilin Lu, age 44, has served as a member of the Board since December 2024. Since June 2023, Mr. Lu has served as the Founder and CEO of Senchi Morgan Capital Market and Senchi Morgan Asset Management, broker dealers and asset management firms. Mr. Lu started his investment banking career at Goldman Sachs in 2006. He joined China International Capital Corporation (CICC) later and was named the responsible offer of CICC US Securities (Hong Kong) Ltd in 2011. He also held positions as managing director with Cantor Fitzgerald Capital Markets in Hong Kong, Which he left to set up his own investment bank in 2016. From July 2018 to June 2023, Mr. Lu served as a Founder and the CEO of Cheung On Securities Limited, a broker dealer and asset management firm. He has over 15 years of experience in equity investment and trading. Mr. Lu is a Chartered Financial Analyst (CFA) and a Financial Risk Manager (FRM).

There are no arrangements or understandings between Mr. Lu and any other person pursuant to which Mr. Lu was appointed as the President of the Company. There are no family relationships between Mr. Lu and any director, executive officer of the Company, or person nominated or chosen by the Company to become a director or executive officer.

There are no transactions since the beginning of the Company's last fiscal year, or any currently proposed transaction, in which the Company was or is to be a participant, the amount involved exceeds the lesser of $120,000 or one percent of the average of the Company's total assets at year-end for the last two completed fiscal years, and in which Mr. Lu had, or will have, a direct or indirect material interest.

**Item 7.01. Regulation FD Disclosure.**

On August 7, 2025, the Company issued a press release announcing entering into a strategic collaboration with TikTok and appointment of Yilin Lu to serve as the President of the Company, described above. A copy of the release is furnished as Exhibit 99.1 and incorporated herein by reference.

The information under Item 7.01 of this Form 8-K and the Exhibit 99.1 attached hereto shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, or incorporated by reference into any of the Company's filings under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in any such filing.

**Item 9.01. Financial Statements and Exhibits.**

**(d) Exhibits.**

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| | |
|:---|:---|
| **Exhibit No.** | **Description** |
| 99.1 | [Press release of the Company dated August 7, 2025](ea025279401ex99-1_lqr.htm) |
| 104 | The cover page from this Current Report on Form 8-K, formatted in Inline XBRL |

---

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **LQR HOUSE INC.** | **LQR HOUSE INC.** |
| Dated: August 12, 2025 | By: | */s/ Sean Dollinger* |
|  | Name: | Sean Dollinger |
|  | Title: | Chief Executive Officer |

---

## Exhibit 99.1

**Exhibit 99.1**

LQR House Strengthens Global Digital Footprint Through Strategic Collaboration With TikTok and Launches Investment-Focused Media Initiative

*Board Member, Yilin Lu, Appointed President to Lead Expansion Across Digital Media and Financial Sectors*

**MIAMI BEACH, FL / ACCESSWIRE / August 7, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC)**, a niche ecommerce platform specializing in the spirits and beverage industry, today announced that its wholly owned subsidiary, YHC Online Ltd., a Hong Kong company, has entered into a strategic collaboration with TikTok. Under the agreement, YHC Online Ltd. has signed a Multi-Channel Network (MCN) agency services contract to develop, manage, and monetize creator-led content on the TikTok platform.

This agreement marks a significant milestone in LQR House's expansion into the digital media and creator economy space. By aligning with one of the most influential platforms in global digital culture, the Company aims to accelerate revenue growth through scalable content strategies and enhanced media monetization capabilities.

The Company expects that in addition to direct monetization through TikTok, the collaboration will enable broader cross-platform campaign execution across TikTok, Meta, and Google — laying the foundation for a vertically integrated digital marketing operation that will support the Company's future growth initiatives.

Additionally, LQR House has appointed its Board Member Yilin Lu as President of the Company. Mr. Lu, who played a central role in initiating and advancing discussions with TikTok, will now oversee global growth initiatives with a strategic focus on digital infrastructure, capital markets, and media monetization.

**About LQR House Inc.**

LQR House intends to become a prominent force in the wine and spirits e-commerce sector, epitomized by its flagship alcohol marketplace, cwspirits.com. This platform seamlessly delivers a diverse range of emerging, premium, and luxury spirits, wines, and champagnes from esteemed retail partners like Country Wine & Spirits. Functioning as a technology-driven hub, LQR House utilizes software, data analytics, and artificial intelligence to elevate consumer experience. CWSpirits.com stands out as the go-to destination for modern, convenience-oriented shoppers, providing a curated selection of alcohol products delivered to homes across the United States. Beyond its role in an e-commerce sector, LQR House is a marketing agency with a specialized focus on the alcohol industry. The Company measures campaign success by directly correlating it with sales on CWSpirits.com, demonstrating a return on investment. Backed by an influential network of around 460 figures in the alcohol space, LQR House strategically drives traffic to CWSpirits.com, enhancing brand visibility. LQR House intends to disrupt the traditional landscape of the alcohol industry, driven by its dedication to providing an unparalleled online purchasing experience and delivering tailored marketing solutions.

**Forward-Looking Statements**

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Shareholders can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. Forward-looking statements contained in this press release are made only as of the date of this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, and other factors discussed in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the United States Securities and Exchange Commission (the "SEC"). You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the headings "Risk Factors". Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results described in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and in other reports and documents that the Company files from time to time with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov. References and links to websites have been provided as a convenience, and the information contained on such websites has not been incorporated by reference into this press release.

**Investor and Media Contact:**

**info@lqrhouse.com**