# EDGAR Filing Document

**Accession Number:** 0001123812
**File Stem:** 0001123812-25-000006
**Filing Date:** 2025-7
**Character Count:** 35502
**Document Hash:** 42e8a633265435cdc812853a27a80807
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001123812-25-000006.hdr.sgml**: 20250723

**ACCESSION NUMBER**: 0001123812-25-000006

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250723

**DATE AS OF CHANGE**: 20250723

**EFFECTIVENESS DATE**: 20250723

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** PROFFITT & GOODSON INC
- **CENTRAL INDEX KEY:** 0001123812

**ORGANIZATION NAME:**
- **EIN:** 621284128
- **STATE OF INCORPORATION:** TN
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-11414
- **FILM NUMBER:** 251142886

**BUSINESS ADDRESS:**
- **STREET 1:** PO BOX 11629
- **CITY:** KNOXVILLE
- **STATE:** TN
- **ZIP:** 37939-1629
- **BUSINESS PHONE:** 8655841850

**MAIL ADDRESS:**
- **STREET 1:** PO BOX 11629
- **CITY:** KNOXVILLE
- **STATE:** TN
- **ZIP:** 37939-1629

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** PROFFITT  GOODSON INC<br>**Address:** PO BOX 11629<br>KNOXVILLE, TN 37939-1629

**Form 13F File Number:** 028-11414

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** David N. Goodson<br>**Title:** President<br>**Phone:** 865-584-1850

**Signature, Place, and Date of Signing:**

David N. Goodson  Knoxville, TN  07-23-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 262

**Form 13F Information Table Value Total:** $656112495

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 1356459 | 8910 | SH |  | SOLE | Proffitt  Goodson Advisors | 8910 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 175040 | 943 | SH |  | SOLE | Proffitt  Goodson Advisors | 943 | 0 | 0 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 519471 | 1738 | SH |  | SOLE | Proffitt  Goodson Advisors | 1738 | 0 | 0 |
| ADOBE INC | COM | 00724F101 |  | 742423 | 1919 | SH |  | SOLE | Proffitt  Goodson Advisors | 1919 | 0 | 0 |
| AFLAC INC | COM | 001055102 |  | 6750 | 64 | SH |  | SOLE | Proffitt  Goodson Advisors | 64 | 0 | 0 |
| AGNC INVT CORP | COM | 00123Q104 |  | 95356 | 10376 | SH |  | SOLE | Proffitt  Goodson Advisors | 10376 | 0 | 0 |
| AIR PRODS  CHEMS INC | COM | 009158106 |  | 45130 | 160 | SH |  | SOLE | Proffitt  Goodson Advisors | 160 | 0 | 0 |
| AIRBNB INC | COM CL A | 009066101 |  | 3309 | 25 | SH |  | SOLE | Proffitt  Goodson Advisors | 25 | 0 | 0 |
| ALCOA CORP | COM | 013872106 |  | 355 | 12 | SH |  | SOLE | Proffitt  Goodson Advisors | 12 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 2254335 | 12792 | SH |  | SOLE | Proffitt  Goodson Advisors | 12792 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 100581 | 567 | SH |  | SOLE | Proffitt  Goodson Advisors | 567 | 0 | 0 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 101137 | 1725 | SH |  | SOLE | Proffitt  Goodson Advisors | 1725 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 3397913 | 15488 | SH |  | SOLE | Proffitt  Goodson Advisors | 15488 | 0 | 0 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 40830 | 128 | SH |  | SOLE | Proffitt  Goodson Advisors | 128 | 0 | 0 |
| AMERICAN TOWER CORP NEW | COM | 03027X100 |  | 15693 | 71 | SH |  | SOLE | Proffitt  Goodson Advisors | 71 | 0 | 0 |
| ANNALY CAPITAL MANAGEMENT IN | COM NEW | 035710839 |  | 1050815 | 55835 | SH |  | SOLE | Proffitt  Goodson Advisors | 55835 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 4224168 | 20589 | SH |  | SOLE | Proffitt  Goodson Advisors | 20589 | 0 | 0 |
| APPLOVIN CORP | COM CL A | 03831W108 |  | 12253 | 35 | SH |  | SOLE | Proffitt  Goodson Advisors | 35 | 0 | 0 |
| AT INC | COM | 00206R102 |  | 45060 | 1557 | SH |  | SOLE | Proffitt  Goodson Advisors | 1557 | 0 | 0 |
| ATAI LIFE SCIENCES NV | SHS | N0731H103 |  | 4380 | 2000 | SH |  | SOLE | Proffitt  Goodson Advisors | 2000 | 0 | 0 |
| ATMOS ENERGY CORP | COM | 049560105 |  | 56559 | 367 | SH |  | SOLE | Proffitt  Goodson Advisors | 367 | 0 | 0 |
| ATYR PHARMA INC | COM NEW | 002120202 |  | 4462 | 880 | SH |  | SOLE | Proffitt  Goodson Advisors | 880 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 |  | 1589574 | 33592 | SH |  | SOLE | Proffitt  Goodson Advisors | 33592 | 0 | 0 |
| BECTON DICKINSON  CO | COM | 075887109 |  | 50297 | 292 | SH |  | SOLE | Proffitt  Goodson Advisors | 292 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1882845 | 3876 | SH |  | SOLE | Proffitt  Goodson Advisors | 3876 | 0 | 0 |
| BLACKROCK INC | COM | 09290D101 |  | 7345 | 7 | SH |  | SOLE | Proffitt  Goodson Advisors | 7 | 0 | 0 |
| BOEING CO | COM | 097023105 |  | 24096 | 115 | SH |  | SOLE | Proffitt  Goodson Advisors | 115 | 0 | 0 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 67491 | 1458 | SH |  | SOLE | Proffitt  Goodson Advisors | 1458 | 0 | 0 |
| BROADCOM INC | COM | 11135F101 |  | 2120576 | 7693 | SH |  | SOLE | Proffitt  Goodson Advisors | 7693 | 0 | 0 |
| CARRIER GLOBAL CORPORATION | COM | 14448C104 |  | 632655 | 8644 | SH |  | SOLE | Proffitt  Goodson Advisors | 8644 | 0 | 0 |
| CHEMOURS CO | COM | 163851108 |  | 493 | 43 | SH |  | SOLE | Proffitt  Goodson Advisors | 43 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 94076 | 657 | SH |  | SOLE | Proffitt  Goodson Advisors | 657 | 0 | 0 |
| CHIPOTLE MEXICAN GRILL INC | COM | 169656105 |  | 11230 | 200 | SH |  | SOLE | Proffitt  Goodson Advisors | 200 | 0 | 0 |
| CHUBB LIMITED | COM | H1467J104 |  | 16225 | 56 | SH |  | SOLE | Proffitt  Goodson Advisors | 56 | 0 | 0 |
| CIENA CORP | COM NEW | 171779309 |  | 244 | 3 | SH |  | SOLE | Proffitt  Goodson Advisors | 3 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 |  | 1213318 | 17488 | SH |  | SOLE | Proffitt  Goodson Advisors | 17488 | 0 | 0 |
| COMERICA INC | COM | 200340107 |  | 60307 | 1011 | SH |  | SOLE | Proffitt  Goodson Advisors | 1011 | 0 | 0 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 77087 | 859 | SH |  | SOLE | Proffitt  Goodson Advisors | 859 | 0 | 0 |
| CONSTELLATION ENERGY CORP | COM | 21037T109 |  | 19689 | 61 | SH |  | SOLE | Proffitt  Goodson Advisors | 61 | 0 | 0 |
| CORTEVA INC | COM | 22052L104 |  | 608389 | 8163 | SH |  | SOLE | Proffitt  Goodson Advisors | 8163 | 0 | 0 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 120773 | 122 | SH |  | SOLE | Proffitt  Goodson Advisors | 122 | 0 | 0 |
| CSX CORP | COM | 126408103 |  | 86176 | 2641 | SH |  | SOLE | Proffitt  Goodson Advisors | 2641 | 0 | 0 |
| CVS HEALTH CORP | COM | 126650100 |  | 865631 | 12549 | SH |  | SOLE | Proffitt  Goodson Advisors | 12549 | 0 | 0 |
| D R HORTON INC | COM | 23331A109 |  | 30683 | 238 | SH |  | SOLE | Proffitt  Goodson Advisors | 238 | 0 | 0 |
| DANA INC | COM | 235825205 |  | 2419 | 141 | SH |  | SOLE | Proffitt  Goodson Advisors | 141 | 0 | 0 |
| DELL TECHNOLOGIES INC | CL C | 24703L202 |  | 4782 | 39 | SH |  | SOLE | Proffitt  Goodson Advisors | 39 | 0 | 0 |
| DELTA AIR LINES INC DEL | COM NEW | 247361702 |  | 1869 | 38 | SH |  | SOLE | Proffitt  Goodson Advisors | 38 | 0 | 0 |
| DEVON ENERGY CORP NEW | COM | 25179M103 |  | 62507 | 1965 | SH |  | SOLE | Proffitt  Goodson Advisors | 1965 | 0 | 0 |
| DISNEY WALT CO | COM | 254687106 |  | 1201037 | 9685 | SH |  | SOLE | Proffitt  Goodson Advisors | 9685 | 0 | 0 |
| DOW INC | COM | 260557103 |  | 17557 | 663 | SH |  | SOLE | Proffitt  Goodson Advisors | 663 | 0 | 0 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 18880 | 160 | SH |  | SOLE | Proffitt  Goodson Advisors | 160 | 0 | 0 |
| DUPONT DE NEMOURS INC | COM | 26614N102 |  | 44104 | 643 | SH |  | SOLE | Proffitt  Goodson Advisors | 643 | 0 | 0 |
| DYNEX CAP INC | COM | 26817Q886 |  | 5499 | 450 | SH |  | SOLE | Proffitt  Goodson Advisors | 450 | 0 | 0 |
| EGAIN CORP | COM NEW | 28225C806 |  | 6194 | 991 | SH |  | SOLE | Proffitt  Goodson Advisors | 991 | 0 | 0 |
| ELECTRONIC ARTS INC | COM | 285512109 |  | 1597 | 10 | SH |  | SOLE | Proffitt  Goodson Advisors | 10 | 0 | 0 |
| ELEVANCE HEALTH INC | COM | 036752103 |  | 12058 | 31 | SH |  | SOLE | Proffitt  Goodson Advisors | 31 | 0 | 0 |
| ELI LILLY  CO | COM | 532457108 |  | 545671 | 700 | SH |  | SOLE | Proffitt  Goodson Advisors | 700 | 0 | 0 |
| ELME COMMUNITIES | SH BEN INT | 939653101 |  | 1590 | 100 | SH |  | SOLE | Proffitt  Goodson Advisors | 100 | 0 | 0 |
| EMERSON ELEC CO | COM | 291011104 |  | 1354233 | 10157 | SH |  | SOLE | Proffitt  Goodson Advisors | 10157 | 0 | 0 |
| ENERGY TRANSFER L P | COM UT LTD PTN | 29273V100 |  | 109234 | 6025 | SH |  | SOLE | Proffitt  Goodson Advisors | 6025 | 0 | 0 |
| ENTERPRISE PRODS PARTNERS L | COM | 293792107 |  | 116505 | 3757 | SH |  | SOLE | Proffitt  Goodson Advisors | 3757 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 946161 | 8777 | SH |  | SOLE | Proffitt  Goodson Advisors | 8777 | 0 | 0 |
| FAIR ISAAC CORP | COM | 303250104 |  | 5484 | 3 | SH |  | SOLE | Proffitt  Goodson Advisors | 3 | 0 | 0 |
| FEDEX CORP | COM | 31428X106 |  | 41144 | 181 | SH |  | SOLE | Proffitt  Goodson Advisors | 181 | 0 | 0 |
| FIDELITY COVINGTON TRUST | MSCI CONSM DIS | 316092204 |  | 65379 | 695 | SH |  | SOLE | Proffitt  Goodson Advisors | 695 | 0 | 0 |
| FIRST TR EXCHANGE TRAD FD VI | FST TR GLB FD | 33739H101 |  | 1244 | 50 | SH |  | SOLE | Proffitt  Goodson Advisors | 50 | 0 | 0 |
| FIRST TR EXCHANGE-TRADED FD | UT COM SHS ETF | 33736Q104 |  | 8022 | 148 | SH |  | SOLE | Proffitt  Goodson Advisors | 148 | 0 | 0 |
| FORD MTR CO | COM | 345370860 |  | 1248 | 115 | SH |  | SOLE | Proffitt  Goodson Advisors | 115 | 0 | 0 |
| FREEPORT-MCMORAN INC | CL B | 35671D857 |  | 30302 | 699 | SH |  | SOLE | Proffitt  Goodson Advisors | 699 | 0 | 0 |
| FRESHWORKS INC | CLASS A COM | 358054104 |  | 5964 | 400 | SH |  | SOLE | Proffitt  Goodson Advisors | 400 | 0 | 0 |
| GARTNER INC | COM | 366651107 |  | 8085 | 20 | SH |  | SOLE | Proffitt  Goodson Advisors | 20 | 0 | 0 |
| GE AEROSPACE | COM NEW | 369604301 |  | 3089 | 12 | SH |  | SOLE | Proffitt  Goodson Advisors | 12 | 0 | 0 |
| GE HEALTHCARE TECHNOLOGIES I | COMMON STOCK | 36266G107 |  | 297 | 4 | SH |  | SOLE | Proffitt  Goodson Advisors | 4 | 0 | 0 |
| GE VERNOVA INC | COM | 36828A101 |  | 1588 | 3 | SH |  | SOLE | Proffitt  Goodson Advisors | 3 | 0 | 0 |
| GENUINE PARTS CO | COM | 372460105 |  | 4974 | 41 | SH |  | SOLE | Proffitt  Goodson Advisors | 41 | 0 | 0 |
| GLOBAL X FDS | S 500 COVERED | 37954Y475 |  | 129904 | 3336 | SH |  | SOLE | Proffitt  Goodson Advisors | 3336 | 0 | 0 |
| HCA HEALTHCARE INC | COM | 40412C101 |  | 702223 | 1833 | SH |  | SOLE | Proffitt  Goodson Advisors | 1833 | 0 | 0 |
| HERSHEY CO | COM | 427866108 |  | 11783 | 71 | SH |  | SOLE | Proffitt  Goodson Advisors | 71 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 |  | 187720 | 512 | SH |  | SOLE | Proffitt  Goodson Advisors | 512 | 0 | 0 |
| HOWMET AEROSPACE INC | COM | 443201108 |  | 6887 | 37 | SH |  | SOLE | Proffitt  Goodson Advisors | 37 | 0 | 0 |
| HUNT J B TRANS SVCS INC | COM | 445658107 |  | 36331 | 253 | SH |  | SOLE | Proffitt  Goodson Advisors | 253 | 0 | 0 |
| ILLINOIS TOOL WKS INC | COM | 452308109 |  | 5440 | 22 | SH |  | SOLE | Proffitt  Goodson Advisors | 22 | 0 | 0 |
| INTERCONTINENTAL EXCHANGE IN | COM | 45866F104 |  | 1526654 | 8321 | SH |  | SOLE | Proffitt  Goodson Advisors | 8321 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 95509 | 324 | SH |  | SOLE | Proffitt  Goodson Advisors | 324 | 0 | 0 |
| INTUIT | COM | 461202103 |  | 456826 | 580 | SH |  | SOLE | Proffitt  Goodson Advisors | 580 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | SOLAR ETF | 46138G706 |  | 38783 | 1132 | SH |  | SOLE | Proffitt  Goodson Advisors | 1132 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 1273 | 7 | SH |  | SOLE | Proffitt  Goodson Advisors | 7 | 0 | 0 |
| INVESCO LTD | SHS | G491BT108 |  | 72637 | 4606 | SH |  | SOLE | Proffitt  Goodson Advisors | 4606 | 0 | 0 |
| IPERIONX LTD | SPONSORED ADS | 44916E100 |  | 22050 | 700 | SH |  | SOLE | Proffitt  Goodson Advisors | 700 | 0 | 0 |
| IRON MTN INC DEL | COM | 46284V101 |  | 63799 | 622 | SH |  | SOLE | Proffitt  Goodson Advisors | 622 | 0 | 0 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 28575 | 476 | SH |  | SOLE | Proffitt  Goodson Advisors | 476 | 0 | 0 |
| ISHARES INC | MSCI EMRG CHN | 46434G764 |  | 7767 | 123 | SH |  | SOLE | Proffitt  Goodson Advisors | 123 | 0 | 0 |
| ISHARES INC | MSCI JPN ETF NEW | 46434G822 |  | 3824 | 51 | SH |  | SOLE | Proffitt  Goodson Advisors | 51 | 0 | 0 |
| ISHARES SILVER TR | ISHARES | 46428Q109 |  | 50856 | 1550 | SH |  | SOLE | Proffitt  Goodson Advisors | 1550 | 0 | 0 |
| ISHARES TR | 3 7 YR TREAS BD | 464288661 |  | 7483021 | 62835 | SH |  | SOLE | Proffitt  Goodson Advisors | 62835 | 0 | 0 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 205111 | 2457 | SH |  | SOLE | Proffitt  Goodson Advisors | 2457 | 0 | 0 |
| ISHARES TR | CORE MSCI TOTAL | 46432F834 |  | 1277857 | 16529 | SH |  | SOLE | Proffitt  Goodson Advisors | 16529 | 0 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 11126699 | 179405 | SH |  | SOLE | Proffitt  Goodson AdvisersProffitt  Goodson Advisors | 179405 | 0 | 0 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 12844417 | 117526 | SH |  | SOLE | Proffitt  Goodson AdvisersProffitt  Goodson Advisors | 117526 | 0 | 0 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 359207 | 2660 | SH |  | SOLE | Proffitt  Goodson Advisors | 2660 | 0 | 0 |
| ISHARES TR | CORE S ETF | 464287200 |  | 83822 | 135 | SH |  | SOLE | Proffitt  Goodson Advisors | 135 | 0 | 0 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 533002 | 5373 | SH |  | SOLE | Proffitt  Goodson Advisors | 5373 | 0 | 0 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 |  | 24760 | 183 | SH |  | SOLE | Proffitt  Goodson Advisors | 183 | 0 | 0 |
| ISHARES TR | ESG AWR US AGRGT | 46435U549 |  | 34324 | 722 | SH |  | SOLE | Proffitt  Goodson Advisors | 722 | 0 | 0 |
| ISHARES TR | ESG AWRE USD ETF | 46435G193 |  | 472522 | 20341 | SH |  | SOLE | Proffitt  Goodson Advisors | 20341 | 0 | 0 |
| ISHARES TR | GL CLEAN ENE ETF | 464288224 |  | 45899 | 3501 | SH |  | SOLE | Proffitt  Goodson Advisors | 3501 | 0 | 0 |
| ISHARES TR | INTRM GOV CR ETF | 464288612 |  | 2132170 | 19966 | SH |  | SOLE | Proffitt  Goodson Advisors | 19966 | 0 | 0 |
| ISHARES TR | ISHARES BIOTECH | 464287556 |  | 894426 | 7070 | SH |  | SOLE | Proffitt  Goodson Advisors | 7070 | 0 | 0 |
| ISHARES TR | ISHS 1-5YR INVS | 464288646 |  | 9289454 | 176070 | SH |  | SOLE | Proffitt  Goodson Advisors | 176070 | 0 | 0 |
| ISHARES TR | ISHS 5-10YR INVT | 464288638 |  | 18116949 | 339969 | SH |  | SOLE | Proffitt  Goodson Advisors | 339969 | 0 | 0 |
| ISHARES TR | MBS ETF | 464288588 |  | 4029102 | 42913 | SH |  | SOLE | Proffitt  Goodson Advisors | 42913 | 0 | 0 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 300873 | 6237 | SH |  | SOLE | Proffitt  Goodson Advisors | 6237 | 0 | 0 |
| ISHARES TR | MSCI LW CRB TG | 46434V464 |  | 82398 | 389 | SH |  | SOLE | Proffitt  Goodson Advisors | 389 | 0 | 0 |
| ISHARES TR | NEW YORK MUN ETF | 464288323 |  | 1211421 | 23234 | SH |  | SOLE | Proffitt  Goodson Advisors | 23234 | 0 | 0 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 10603314 | 115291 | SH |  | SOLE | Proffitt  Goodson Advisors | 115291 | 0 | 0 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 2890939 | 13397 | SH |  | SOLE | Proffitt  Goodson Advisors | 13397 | 0 | 0 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 |  | 261597 | 2460 | SH |  | SOLE | Proffitt  Goodson Advisors | 2460 | 0 | 0 |
| ISHARES TR | ULTRA SHORT DUR | 46434V878 |  | 149646 | 2951 | SH |  | SOLE | Proffitt  Goodson Advisors | 2951 | 0 | 0 |
| ISHARES TR | US TREAS BD ETF | 46429B267 |  | 174786 | 7606 | SH |  | SOLE | Proffitt  Goodson Advisors | 7606 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 |  | 152649 | 3012 | SH |  | SOLE | Proffitt  Goodson Advisors | 3012 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 1086664 | 7114 | SH |  | SOLE | Proffitt  Goodson Advisors | 7114 | 0 | 0 |
| JOHNSON CTLS INTL PLC | SHS | G51502105 |  | 5915 | 56 | SH |  | SOLE | Proffitt  Goodson Advisors | 56 | 0 | 0 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 2293479 | 7911 | SH |  | SOLE | Proffitt  Goodson Advisors | 7911 | 0 | 0 |
| KENVUE INC | COM | 49177J102 |  | 142973 | 6831 | SH |  | SOLE | Proffitt  Goodson Advisors | 6831 | 0 | 0 |
| KIMCO RLTY CORP | COM | 49446R109 |  | 121832 | 5796 | SH |  | SOLE | Proffitt  Goodson Advisors | 5796 | 0 | 0 |
| KINDER MORGAN INC DEL | COM | 49456B101 |  | 260808 | 8871 | SH |  | SOLE | Proffitt  Goodson Advisors | 8871 | 0 | 0 |
| KLA CORP | COM NEW | 482480100 |  | 85992 | 96 | SH |  | SOLE | Proffitt  Goodson Advisors | 96 | 0 | 0 |
| LINDE PLC | SHS | G54950103 |  | 554571 | 1182 | SH |  | SOLE | Proffitt  Goodson Advisors | 1182 | 0 | 0 |
| LULULEMON ATHLETICA INC | COM | 550021109 |  | 541920 | 2281 | SH |  | SOLE | Proffitt  Goodson Advisors | 2281 | 0 | 0 |
| LYONDELLBASELL INDUSTRIES N | SHS - A - | N53745100 |  | 90320 | 1561 | SH |  | SOLE | Proffitt  Goodson Advisors | 1561 | 0 | 0 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 79234 | 141 | SH |  | SOLE | Proffitt  Goodson Advisors | 141 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 28049 | 96 | SH |  | SOLE | Proffitt  Goodson Advisors | 96 | 0 | 0 |
| MERCK  CO INC | COM | 58933Y105 |  | 10925 | 138 | SH |  | SOLE | Proffitt  Goodson Advisors | 138 | 0 | 0 |
| META PLATFORMS INC | CL A | 30303M102 |  | 1770678 | 2399 | SH |  | SOLE | Proffitt  Goodson Advisors | 2399 | 0 | 0 |
| MICRON TECHNOLOGY INC | COM | 595112103 |  | 1212411 | 9837 | SH |  | SOLE | Proffitt  Goodson Advisors | 9837 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 5626702 | 11312 | SH |  | SOLE | Proffitt  Goodson Advisors | 11312 | 0 | 0 |
| MODERNA INC | COM | 60770K107 |  | 4139 | 150 | SH |  | SOLE | Proffitt  Goodson Advisors | 150 | 0 | 0 |
| MONOLITHIC PWR SYS INC | COM | 609839105 |  | 4389 | 6 | SH |  | SOLE | Proffitt  Goodson Advisors | 6 | 0 | 0 |
| MPLX LP | COM UNIT REP LTD | 55336V100 |  | 117134 | 2274 | SH |  | SOLE | Proffitt  Goodson Advisors | 2274 | 0 | 0 |
| NETFLIX INC | COM | 64110L106 |  | 13392 | 10 | SH |  | SOLE | Proffitt  Goodson Advisors | 10 | 0 | 0 |
| NEW YORK TIMES CO | CL A | 650111107 |  | 33588 | 600 | SH |  | SOLE | Proffitt  Goodson Advisors | 600 | 0 | 0 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 25894 | 373 | SH |  | SOLE | Proffitt  Goodson Advisors | 373 | 0 | 0 |
| NIKE INC | CL B | 654106103 |  | 1421 | 20 | SH |  | SOLE | Proffitt  Goodson Advisors | 20 | 0 | 0 |
| NORFOLK SOUTHN CORP | COM | 655844108 |  | 154606 | 604 | SH |  | SOLE | Proffitt  Goodson Advisors | 604 | 0 | 0 |
| NUCOR CORP | COM | 670346105 |  | 436162 | 3367 | SH |  | SOLE | Proffitt  Goodson Advisors | 3367 | 0 | 0 |
| NUSHARES ETF TR | NUVEEN ESG US | 67092P870 |  | 9060 | 407 | SH |  | SOLE | Proffitt  Goodson Advisors | 407 | 0 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 4615046 | 29211 | SH |  | SOLE | Proffitt  Goodson Advisors | 29211 | 0 | 0 |
| NXP SEMICONDUCTORS N V | COM | N6596X109 |  | 3933 | 18 | SH |  | SOLE | Proffitt  Goodson Advisors | 18 | 0 | 0 |
| ONEOK INC NEW | COM | 682680103 |  | 95099 | 1165 | SH |  | SOLE | Proffitt  Goodson Advisors | 1165 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 1611741 | 7372 | SH |  | SOLE | Proffitt  Goodson Advisors | 7372 | 0 | 0 |
| OVINTIV INC | COM | 69047Q102 |  | 26483 | 696 | SH |  | SOLE | Proffitt  Goodson Advisors | 696 | 0 | 0 |
| PACER FDS TR | DATA AND INFRAST | 69374H741 |  | 4428 | 137 | SH |  | SOLE | Proffitt  Goodson Advisors | 137 | 0 | 0 |
| PACER FDS TR | US CASH COWS 100 | 69374H881 |  | 25236 | 458 | SH |  | SOLE | Proffitt  Goodson Advisors | 458 | 0 | 0 |
| PACKAGING CORP AMER | COM | 695156109 |  | 189 | 1 | SH |  | SOLE | Proffitt  Goodson Advisors | 1 | 0 | 0 |
| PALO ALTO NETWORKS INC | COM | 697435105 |  | 4093 | 20 | SH |  | SOLE | Proffitt  Goodson Advisors | 20 | 0 | 0 |
| PARKER-HANNIFIN CORP | COM | 701094104 |  | 33527 | 48 | SH |  | SOLE | Proffitt  Goodson Advisors | 48 | 0 | 0 |
| PAYPAL HLDGS INC | COM | 70450Y103 |  | 629194 | 8466 | SH |  | SOLE | Proffitt  Goodson Advisors | 8466 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 752100 | 5696 | SH |  | SOLE | Proffitt  Goodson Advisors | 5696 | 0 | 0 |
| PFIZER INC | COM | 717081103 |  | 103188 | 4257 | SH |  | SOLE | Proffitt  Goodson Advisors | 4257 | 0 | 0 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 108732 | 597 | SH |  | SOLE | Proffitt  Goodson Advisors | 597 | 0 | 0 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 |  | 1854067 | 18442 | SH |  | SOLE | Proffitt  Goodson Advisors | 18442 | 0 | 0 |
| PPG INDS INC | COM | 693506107 |  | 3527 | 31 | SH |  | SOLE | Proffitt  Goodson Advisors | 31 | 0 | 0 |
| PPL CORP | COM | 69351T106 |  | 102755 | 3032 | SH |  | SOLE | Proffitt  Goodson Advisors | 3032 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 1109505 | 6964 | SH |  | SOLE | Proffitt  Goodson Advisors | 6964 | 0 | 0 |
| PRUDENTIAL FINL INC | COM | 744320102 |  | 93581 | 871 | SH |  | SOLE | Proffitt  Goodson Advisors | 871 | 0 | 0 |
| PULTE GROUP INC | COM | 745867101 |  | 10652 | 101 | SH |  | SOLE | Proffitt  Goodson Advisors | 101 | 0 | 0 |
| QUALCOMM INC | COM | 747525103 |  | 993783 | 6240 | SH |  | SOLE | Proffitt  Goodson Advisors | 6240 | 0 | 0 |
| REGIONS FINANCIAL CORP NEW | COM | 7591EP100 |  | 97209 | 4133 | SH |  | SOLE | Proffitt  Goodson Advisors | 4133 | 0 | 0 |
| RITHM CAPITAL CORP | COM NEW | 64828T201 |  | 150767 | 13354 | SH |  | SOLE | Proffitt  Goodson Advisors | 13354 | 0 | 0 |
| RIVIAN AUTOMOTIVE INC | COM CL A | 76954A103 |  | 19649 | 1430 | SH |  | SOLE | Proffitt  Goodson Advisors | 1430 | 0 | 0 |
| RTX CORPORATION | COM | 75513E101 |  | 784420 | 5372 | SH |  | SOLE | Proffitt  Goodson Advisors | 5372 | 0 | 0 |
| SAGIMET BIOSCIENCES INC | COM SER A | 786700104 |  | 1334 | 175 | SH |  | SOLE | Proffitt  Goodson Advisors | 175 | 0 | 0 |
| SCHWAB CHARLES CORP | COM | 808513105 |  | 1164679 | 12765 | SH |  | SOLE | Proffitt  Goodson Advisors | 12765 | 0 | 0 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 |  | 183222 | 6079 | SH |  | SOLE | Proffitt  Goodson Advisors | 6079 | 0 | 0 |
| SCHWAB STRATEGIC TR | FUNDAMENTAL INTL | 808524755 |  | 109855 | 2745 | SH |  | SOLE | Proffitt  Goodson Advisors | 2745 | 0 | 0 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 |  | 557716 | 25236 | SH |  | SOLE | Proffitt  Goodson Advisors | 25236 | 0 | 0 |
| SCHWAB STRATEGIC TR | INTL SCEQT ETF | 808524888 |  | 27854 | 654 | SH |  | SOLE | Proffitt  Goodson Advisors | 654 | 0 | 0 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 |  | 150105 | 5933 | SH |  | SOLE | Proffitt  Goodson Advisors | 5933 | 0 | 0 |
| SCHWAB STRATEGIC TR | US TIPS ETF | 808524870 |  | 13936619 | 522362 | SH |  | SOLE | Proffitt  Goodson Advisors | 522362 | 0 | 0 |
| SEAGATE TECHNOLOGY HLDNGS PL | ORD SHS | G7997R103 |  | 100454 | 696 | SH |  | SOLE | Proffitt  Goodson Advisors | 696 | 0 | 0 |
| SELECT SECTOR SPDR TR | COMMUNICATION | 81369Y852 |  | 1320811 | 12170 | SH |  | SOLE | Proffitt  Goodson Advisors | 12170 | 0 | 0 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 711556 | 8390 | SH |  | SOLE | Proffitt  Goodson Advisors | 8390 | 0 | 0 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 405973 | 7752 | SH |  | SOLE | Proffitt  Goodson Advisors | 7752 | 0 | 0 |
| SELECT SECTOR SPDR TR | INDL | 81369Y704 |  | 1749588 | 11860 | SH |  | SOLE | Proffitt  Goodson Advisors | 11860 | 0 | 0 |
| SELECT SECTOR SPDR TR | RL EST SEL SEC | 81369Y860 |  | 6548772 | 158107 | SH |  | SOLE | Proffitt  Goodson AdvisersProffitt  Goodson Advisors | 158107 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI CONS DISCR | 81369Y407 |  | 1925979 | 8862 | SH |  | SOLE | Proffitt  Goodson Advisors | 8862 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 |  | 317241 | 3918 | SH |  | SOLE | Proffitt  Goodson Advisors | 3918 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 1920758 | 14250 | SH |  | SOLE | Proffitt  Goodson Advisors | 14250 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 |  | 1729723 | 21182 | SH |  | SOLE | Proffitt  Goodson Advisors | 21182 | 0 | 0 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 170424 | 673 | SH |  | SOLE | Proffitt  Goodson Advisors | 673 | 0 | 0 |
| SMARTFINANCIAL INC | COM NEW | 83190L208 |  | 48272 | 1429 | SH |  | SOLE | Proffitt  Goodson Advisors | 1429 | 0 | 0 |
| SNOWFLAKE INC | CL A | 833445109 |  | 13650 | 61 | SH |  | SOLE | Proffitt  Goodson Advisors | 61 | 0 | 0 |
| SOLVENTUM CORP | COM SHS | 83444M101 |  | 131886 | 1739 | SH |  | SOLE | Proffitt  Goodson Advisors | 1739 | 0 | 0 |
| SOUTHERN CO | COM | 842587107 |  | 106799 | 1163 | SH |  | SOLE | Proffitt  Goodson Advisors | 1163 | 0 | 0 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 57918 | 190 | SH |  | SOLE | Proffitt  Goodson Advisors | 190 | 0 | 0 |
| SPDR INDEX SHS FDS | MSCI EAFE FS ETF | 78470E106 |  | 944310 | 19939 | SH |  | SOLE | Proffitt  Goodson Advisors | 19939 | 0 | 0 |
| SPDR INDEX SHS FDS | MSCI EMR MKT ETF | 78470E205 |  | 395381 | 10551 | SH |  | SOLE | Proffitt  Goodson Advisors | 10551 | 0 | 0 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 |  | 22074177 | 545176 | SH |  | SOLE | Proffitt  Goodson Advisors | 545176 | 0 | 0 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 |  | 4685971 | 109639 | SH |  | SOLE | Proffitt  Goodson Advisors | 109639 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 61021411 | 98764 | SH |  | SOLE | Proffitt  Goodson Advisors | 98764 | 0 | 0 |
| SPDR SERIES TRUST | BBG CONV SEC ETF | 78464A359 |  | 35544 | 430 | SH |  | SOLE | Proffitt  Goodson Advisors | 430 | 0 | 0 |
| SPDR SERIES TRUST | PORTFOLIO INTRMD | 78464A375 |  | 2248618 | 66963 | SH |  | SOLE | Proffitt  Goodson Advisors | 66963 | 0 | 0 |
| SPDR SERIES TRUST | S BIOTECH | 78464A870 |  | 7464 | 90 | SH |  | SOLE | Proffitt  Goodson Advisors | 90 | 0 | 0 |
| SPDR SERIES TRUST | S REGL BKG | 78464A698 |  | 1697664 | 28585 | SH |  | SOLE | Proffitt  Goodson Advisors | 28585 | 0 | 0 |
| SPDR SERIES TRUST | SPDR S 500 ETF | 78468R796 |  | 92489 | 1816 | SH |  | SOLE | Proffitt  Goodson Advisors | 1816 | 0 | 0 |
| STANLEY BLACK  DECKER INC | COM | 854502101 |  | 1152 | 17 | SH |  | SOLE | Proffitt  Goodson Advisors | 17 | 0 | 0 |
| SUMMIT THERAPEUTICS INC | COM | 86627T108 |  | 6704 | 315 | SH |  | SOLE | Proffitt  Goodson Advisors | 315 | 0 | 0 |
| TAIWAN SEMICONDUCTOR MFG LTD | SPONSORED ADS | 874039100 |  | 6116 | 27 | SH |  | SOLE | Proffitt  Goodson Advisors | 27 | 0 | 0 |
| TARGET CORP | COM | 87612E106 |  | 377357 | 3825 | SH |  | SOLE | Proffitt  Goodson Advisors | 3825 | 0 | 0 |
| TE CONNECTIVITY PLC | ORD SHS | G87052109 |  | 7253 | 43 | SH |  | SOLE | Proffitt  Goodson Advisors | 43 | 0 | 0 |
| TESLA INC | COM | 88160R101 |  | 699170 | 2201 | SH |  | SOLE | Proffitt  Goodson Advisors | 2201 | 0 | 0 |
| TETRA TECH INC NEW | COM | 88162G103 |  | 3776 | 105 | SH |  | SOLE | Proffitt  Goodson Advisors | 105 | 0 | 0 |
| TEXAS INSTRS INC | COM | 882508104 |  | 8305 | 40 | SH |  | SOLE | Proffitt  Goodson Advisors | 40 | 0 | 0 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 39330 | 97 | SH |  | SOLE | Proffitt  Goodson Advisors | 97 | 0 | 0 |
| TJX COS INC NEW | COM | 872540109 |  | 858626 | 6953 | SH |  | SOLE | Proffitt  Goodson Advisors | 6953 | 0 | 0 |
| TOPBUILD CORP | COM | 89055F103 |  | 2267 | 7 | SH |  | SOLE | Proffitt  Goodson Advisors | 7 | 0 | 0 |
| TRUIST FINL CORP | COM | 89832Q109 |  | 110270 | 2565 | SH |  | SOLE | Proffitt  Goodson Advisors | 2565 | 0 | 0 |
| UBER TECHNOLOGIES INC | COM | 90353T100 |  | 32655 | 350 | SH |  | SOLE | Proffitt  Goodson Advisors | 350 | 0 | 0 |
| ULTA BEAUTY INC | COM | 90384S303 |  | 15439 | 33 | SH |  | SOLE | Proffitt  Goodson Advisors | 33 | 0 | 0 |
| UNUM GROUP | COM | 91529Y106 |  | 93359 | 1156 | SH |  | SOLE | Proffitt  Goodson Advisors | 1156 | 0 | 0 |
| UPBOUND GROUP INC | COM | 76009N100 |  | 5020 | 200 | SH |  | SOLE | Proffitt  Goodson Advisors | 200 | 0 | 0 |
| VAIL RESORTS INC | COM | 91879Q109 |  | 57353 | 365 | SH |  | SOLE | Proffitt  Goodson Advisors | 365 | 0 | 0 |
| VALERO ENERGY CORP | COM | 91913Y100 |  | 526524 | 3917 | SH |  | SOLE | Proffitt  Goodson Advisors | 3917 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | SMLCP 600 VAL | 921932778 |  | 28231 | 330 | SH |  | SOLE | Proffitt  Goodson Advisors | 330 | 0 | 0 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 |  | 2962583 | 37644 | SH |  | SOLE | Proffitt  Goodson Advisors | 37644 | 0 | 0 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 |  | 5481975 | 74453 | SH |  | SOLE | Proffitt  Goodson Advisors | 74453 | 0 | 0 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 924148 | 2108 | SH |  | SOLE | Proffitt  Goodson Advisors | 2108 | 0 | 0 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 15159987 | 53137 | SH |  | SOLE | Proffitt  Goodson AdvisersProffitt  Goodson Advisors | 53137 | 0 | 0 |
| VANGUARD INDEX FDS | MCAP GR IDXVIP | 922908538 |  | 255667 | 899 | SH |  | SOLE | Proffitt  Goodson Advisors | 899 | 0 | 0 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 217581 | 1323 | SH |  | SOLE | Proffitt  Goodson Advisors | 1323 | 0 | 0 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 1371727 | 4902 | SH |  | SOLE | Proffitt  Goodson Advisors | 4902 | 0 | 0 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 3692339 | 41459 | SH |  | SOLE | Proffitt  Goodson Advisors | 41459 | 0 | 0 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 68978310 | 121434 | SH |  | SOLE | Proffitt  Goodson AdvisersProffitt  Goodson Advisors | 121434 | 0 | 0 |
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 |  | 152693 | 783 | SH |  | SOLE | Proffitt  Goodson Advisors | 783 | 0 | 0 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 447450 | 1888 | SH |  | SOLE | Proffitt  Goodson Advisors | 1888 | 0 | 0 |
| VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 |  | 168657 | 609 | SH |  | SOLE | Proffitt  Goodson Advisors | 609 | 0 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 53495927 | 176014 | SH |  | SOLE | Proffitt  Goodson Advisors | 176014 | 0 | 0 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 622302 | 3521 | SH |  | SOLE | Proffitt  Goodson Advisors | 3521 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 27437416 | 554740 | SH |  | SOLE | Proffitt  Goodson AdvisersProffitt  Goodson Advisors | 554740 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | FTSE EUROPE ETF | 922042874 |  | 42703 | 551 | SH |  | SOLE | Proffitt  Goodson Advisors | 551 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 |  | 506883 | 3944 | SH |  | SOLE | Proffitt  Goodson Advisors | 3944 | 0 | 0 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 |  | 357119 | 7104 | SH |  | SOLE | Proffitt  Goodson Advisors | 7104 | 0 | 0 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 1654126 | 33737 | SH |  | SOLE | Proffitt  Goodson Advisors | 33737 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 |  | 58055115 | 970659 | SH |  | SOLE | Proffitt  Goodson Advisors | 970659 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 |  | 63020 | 760 | SH |  | SOLE | Proffitt  Goodson Advisors | 760 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | MTG-BKD SECS ETF | 92206C771 |  | 17490338 | 377435 | SH |  | SOLE | Proffitt  Goodson Advisors | 377435 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 |  | 1052985 | 17914 | SH |  | SOLE | Proffitt  Goodson Advisors | 17914 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 |  | 42294477 | 532006 | SH |  | SOLE | Proffitt  Goodson Advisors | 532006 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | TOTAL CORP BND | 92206C573 |  | 121177 | 1567 | SH |  | SOLE | Proffitt  Goodson Advisors | 1567 | 0 | 0 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 40116 | 196 | SH |  | SOLE | Proffitt  Goodson Advisors | 196 | 0 | 0 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 |  | 3641527 | 52707 | SH |  | SOLE | Proffitt  Goodson Advisors | 52707 | 0 | 0 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 70331096 | 1233662 | SH |  | SOLE | Proffitt  Goodson AdvisersProffitt  Goodson Advisors | 1233662 | 0 | 0 |
| VANGUARD WORLD FD | ENERGY ETF | 92204A306 |  | 42765 | 359 | SH |  | SOLE | Proffitt  Goodson Advisors | 359 | 0 | 0 |
| VANGUARD WORLD FD | ESG US STK ETF | 921910733 |  | 2334784 | 21295 | SH |  | SOLE | Proffitt  Goodson Advisors | 21295 | 0 | 0 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 |  | 746190 | 1125 | SH |  | SOLE | Proffitt  Goodson Advisors | 1125 | 0 | 0 |
| VERALTO CORP | COM SHS | 92338C103 |  | 6764 | 67 | SH |  | SOLE | Proffitt  Goodson Advisors | 67 | 0 | 0 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 715686 | 16540 | SH |  | SOLE | Proffitt  Goodson Advisors | 16540 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 93024 | 262 | SH |  | SOLE | Proffitt  Goodson Advisors | 262 | 0 | 0 |
| VITAL FARMS INC | COM | 92847W103 |  | 10401 | 270 | SH |  | SOLE | Proffitt  Goodson Advisors | 270 | 0 | 0 |
| WALMART INC | COM | 931142103 |  | 1029037 | 10524 | SH |  | SOLE | Proffitt  Goodson Advisors | 10524 | 0 | 0 |
| WARNER BROS DISCOVERY INC | COM SER A | 934423104 |  | 333 | 29 | SH |  | SOLE | Proffitt  Goodson Advisors | 29 | 0 | 0 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 6179 | 27 | SH |  | SOLE | Proffitt  Goodson Advisors | 27 | 0 | 0 |

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