# EDGAR Filing Document

**Accession Number:** 0000839923
**File Stem:** 0001654954-25-009029
**Filing Date:** 2025-8
**Character Count:** 45875
**Document Hash:** 0411a1dd8669f0417be2eb0177a166b6
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001654954-25-009029.hdr.sgml**: 20250805

**ACCESSION NUMBER**: 0001654954-25-009029

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20250805

**FILED AS OF DATE**: 20250805

**DATE AS OF CHANGE**: 20250805

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** VODAFONE GROUP PUBLIC LTD CO
- **CENTRAL INDEX KEY:** 0000839923
- **STANDARD INDUSTRIAL CLASSIFICATION:** RADIO TELEPHONE COMMUNICATIONS [4812]
- **ORGANIZATION NAME:** 06 Technology
- **EIN:** 000000000
- **FISCAL YEAR END:** 0331

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-10086
- **FILM NUMBER:** 251184130

**BUSINESS ADDRESS:**
- **ADDRESS IS A NON US LOCATION:** YES
- **STREET 1:** VODAFONE HOUSE
- **STREET 2:** THE CONNECTION
- **CITY:** NEWBURY, BERKSHIRE
- **PROVINCE COUNTRY:** X0
- **BUSINESS PHONE:** 011-44-1635-33251

**MAIL ADDRESS:**
- **ADDRESS IS A NON US LOCATION:** YES
- **STREET 1:** VODAFONE HOUSE
- **STREET 2:** THE CONNECTION
- **CITY:** NEWBURY, BERKSHIRE
- **PROVINCE COUNTRY:** X0

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** VODAFONE GROUP PUBLIC LIMITED CO
- **DATE OF NAME CHANGE:** 20020807

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** VODAFONE AIRTOUCH PUBLIC LIMITED CO
- **DATE OF NAME CHANGE:** 19990629

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** VODAFONE GROUP PUBLIC LIMITED CO
- **DATE OF NAME CHANGE:** 19960514

 **UNITED STATES**

 **SECURITIES AND EXCHANGE COMMISSION**

 **Washington, D.C. 20549**

 **Form 6-K**

 **REPORT OF FOREIGN PRIVATE ISSUER**

 **PURSUANT TO RULES 13a-16 OR 15d-16 UNDER**

 **THE SECURITIES EXCHANGE ACT OF 1934**

Dated August 05, 2025

Commission File Number: 001-10086

 **VODAFONE GROUP**

 **PUBLIC LIMITED COMPANY**

(Translation of registrant's name into English)

VODAFONE HOUSE, THE CONNECTION, NEWBURY, BERKSHIRE, RG14 2FN, ENGLAND

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F <u>✓</u> Form 40-F _

This Report on Form 6-K contains a Stock Exchange Announcement dated 05 August 2025 entitled 'Director/PDMR Shareholding'.

 **5 August 2025**

 **NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES OR PERSONS CLOSELY ASSOCIATED**

 **Conditional Award of Shares**

Conditional awards of shares were granted to the below participants on 31 July 2025 by the Company. The awards have been granted under the Vodafone Global Incentive Plan 2023. The vesting of these awards is conditional on continued employment with the Vodafone Group and on the satisfaction of performance conditions approved by the Remuneration Committee and will vest on 31 July 2028 unless otherwise stated. The underlying performance conditions include an adjusted free cash flow range of €7.5bn (threshold) to €9.1bn (maximum), The details of the relative total shareholder return and ESG targets are found in the Company's <u>2025 Annual Report</u>. The below tables set out the maximum number of shares granted and these will be reduced accordingly if the Company achieves less than maximum performance. The awards also attract dividend equivalents.

---

| | | | |
|:---|:---|:---|:---|
| 1<br>| Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a)<br>| Name | Margherita Della Valle | Margherita Della Valle |
| 2<br>| Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Vodafone Group Chief Executive | Vodafone Group Chief Executive |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction<br>| Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | Nil<br>| 7480848 |
| d) | Aggregated information: <br>Aggregated volume<br>Price<br>| <br>7,480,848<br>Nil | <br>7,480,848<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

---

---

| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Marika Auramo | Marika Auramo |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | CEO of Vodafone Business | CEO of Vodafone Business |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil<br>| 2633258 |
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>2,633,258<br>Nil | <br>2,633,258<br>Nil |
| e) | Date of the transaction<br>| 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction<br>| Outside a trading venue | Outside a trading venue |

---

---

| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Guillaume Boutin | Guillaume Boutin |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | CEO Vodafone Investments and Strategy | CEO Vodafone Investments and Strategy |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil<br>| 3351420 |
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>3,351,420<br>Nil | <br>3,351,420<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

---

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Maaike de Bie | Maaike de Bie |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Group General Counsel and Company Secretary | Group General Counsel and Company Secretary |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil | 2609320<br>|
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>2,609,320<br>Nil | <br>2,609,320<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

---

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Ahmed Essam | Ahmed Essam |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Executive Chairman Vodafone Germany and CEO European Markets | Executive Chairman Vodafone Germany and CEO European Markets |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil | 4039658<br>|
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>4,039,658<br>Nil | <br>4,039,658<br>Nil |
| e) | Date of the transaction<br>| 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction<br>| Outside a trading venue | Outside a trading venue |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Shameel Joosub | Shameel Joosub |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | CEO Vodacom Group | CEO Vodacom Group |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil | 781673<br>|
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>781,673<br>Nil | <br>781,673<br>Nil |
| e) | Date of the transaction<br>| 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction<br>| Outside a trading venue | Outside a trading venue |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Scott Petty | Scott Petty |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Vodafone Group Chief Technology Officer | Vodafone Group Chief Technology Officer |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil | 2539658<br>|
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>2,539,658<br>Nil | <br>2,539,658<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Joakim Reiter | Joakim Reiter |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Chief External and Corporate Affairs Officer | Chief External and Corporate Affairs Officer |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction<br>| Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | Nil<br>| 2539658 |
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>2,539,658<br>Nil | <br>2,539,658<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Alberto Ripepi | Alberto Ripepi |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Group Chief Network Officer | Group Chief Network Officer |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil<br>| 2714898 |
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>2,714,898<br>Nil | <br>2,714,898<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Leanne Wood | Leanne Wood |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Chief Human Resources Officer | Chief Human Resources Officer |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on Group performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil | 3279603<br>|
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>3,279,603<br>Nil | <br>3,279,603<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

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A conditional award of shares was granted to the below participant on 31 July 2025 by the Company. The award has been granted under the Vodafone Global Incentive Plan 2023. The vesting of this award is conditional on continued employment with the Vodafone Group and will vest on 31 July 2027. The award also attracts dividend equivalent awards.

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Guillaume Boutin | Guillaume Boutin |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | CEO Vodafone Investments and Strategy | CEO Vodafone Investments and Strategy |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award of Ordinary Shares under the Global Incentive Plan 2023, subject to continued employment. There is no price payable on the grant or vesting of the award. | Grant of conditional award of Ordinary Shares under the Global Incentive Plan 2023, subject to continued employment. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil<br>| 598444 |
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>598,444<br>Nil | <br>598,444<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

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A conditional award of shares was granted to the below participants on 31 July 2025 by the Company. The award has been granted under the Vodafone Global Incentive Plan 2023. The vesting of the award is conditional on continued employment with the Vodafone Group and on the satisfaction of performance conditions approved by the Remuneration Committee and will vest on 31 July 2027. The below table sets out the maximum number of shares granted and these will be reduced accordingly if less than maximum performance is achieved. The award also attracts dividend equivalent awards.

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Joakim Reiter | Joakim Reiter |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Chief External and Corporate Affairs Officer | Chief External and Corporate Affairs Officer |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | Nil<br>| 952334 |
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>952,334<br>Nil | <br>952,334<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Leanne Wood | Leanne Wood |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Chief Human Resources Officer | Chief Human Resources Officer |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on performance. There is no price payable on the grant or vesting of the award. | Grant of conditional award over Ordinary Shares under the Vodafone Global Incentive Plan 2023, based on performance. There is no price payable on the grant or vesting of the award. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | Nil | 1229802<br>|
| d) | Aggregated information: <br>Aggregated volume<br>Price | <br>1,229,802<br>Nil | <br>1,229,802<br>Nil |
| e) | Date of the transaction | 2025-07-31 | 2025-07-31 |
| f) | Place of the transaction | Outside a trading venue | Outside a trading venue |

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 **Sale of shares**

The below person discharging managerial responsibilities sold shares in the Company on 4 August 2025 to satisfy tax withholding obligations for vesting shares under the Vodafone Global Incentive Plan.

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Shameel Joosub | Shameel Joosub |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | CEO Vodacom Group | CEO Vodacom Group |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| <br> b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Sale of shares on the London Stock Exchange to satisfy tax withholding obligations regarding the vesting of conditional award of shares under the Global Incentive Plan. | Sale of shares on the London Stock Exchange to satisfy tax withholding obligations regarding the vesting of conditional award of shares under the Global Incentive Plan. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | GBP 0.830000 | 106614<br>|
| d) | Aggregated information: volume, Price | Aggregated volume of shares sold: 106,614 Ordinary shares<br> Aggregated price of shares sold: GBP 88,489.62 | Aggregated volume of shares sold: 106,614 Ordinary shares<br> Aggregated price of shares sold: GBP 88,489.62 |
| e) | Date of the transaction | 2025-08-04 | 2025-08-04 |
| f) | Place of the transaction | London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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 **ENDS**

 **About Vodafone**

Vodafone is a leading European and African telecoms company.

We serve over 355 million mobile and broadband customers, operating networks in 15 countries with investments in a further five and partners in over 40 more. Our undersea cables transport around a sixth of the world's internet traffic, and we are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world's largest IoT platforms, with over 215 million IoT connections, and we provide financial services to around 92 million customers across seven African countries - managing more transactions than any other provider.

From the seabed to the stars, Vodafone's purpose is to keep everyone connected.

For more information, please visit <u>www.vodafone.com</u> follow us on X at @VodafoneGroup or connect with us on LinkedIn at <u>www.linkedin.com/company/vodafone</u><u>.</u>

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
| **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** |
| **Investor Relations:**<br>| investors.vodafone.com<br>| ir@vodafone.co.uk<br>| **Media Relations:**<br>| Vodafone.com/media/contact<br>| GroupMedia@vodafone.com |
| Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 |

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 **SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.

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| | |
|:---|:---|
|  | VODAFONE GROUP |
|  | PUBLIC LIMITED COMPANY |
|  | (Registrant) |
| Date: August 05, 2025 | By: /s/ M D B |
|  | Name: Maaike de Bie |
|  | Title: Group General Counsel and Company Secretary |

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