# EDGAR Filing Document

**Accession Number:** 0001799983
**File Stem:** 0001628280-23-007129
**Filing Date:** 2023-3
**Character Count:** 9794
**Document Hash:** f3c1ea6d06a33cd2af0bb030323a8240
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001628280-23-007129.hdr.sgml**: 20230309

**ACCESSION NUMBER**: 0001628280-23-007129

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 5

**CONFORMED PERIOD OF REPORT**: 20230228

**FILED AS OF DATE**: 20230309

**DATE AS OF CHANGE**: 20230309

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Global Blue Group Holding AG
- **CENTRAL INDEX KEY:** 0001799983
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** V8
- **FISCAL YEAR END:** 0331

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39477
- **FILM NUMBER:** 23718081

**BUSINESS ADDRESS:**
- **STREET 1:** ZURICHSTRASSE 38, 8306 BRUTTISELLEN
- **CITY:** BRUTTISELLEN
- **STATE:** V8
- **ZIP:** CH
- **BUSINESS PHONE:** 41 22 363 77 40

**MAIL ADDRESS:**
- **STREET 1:** ZURICHSTRASSE 38, 8306 BRUTTISELLEN
- **CITY:** BRUTTISELLEN
- **STATE:** V8
- **ZIP:** CH

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

Washington, D.C. 20549

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER**

**PURSUANT TO RULE 13a-16 OR 15d-16**

**UNDER THE SECURITIES EXCHANGE ACT OF 1934**

For the month of March 2023

Commission file number: 001-39477

**GLOBAL BLUE GROUP HOLDING AG**

(Exact name of Registrant as specified in its charter)

**Zürichstrasse 38, 8306 Brüttisellen, Switzerland**

**+41 22 363 77 40**

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

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| | |
|:---|:---|
| Form 20-F **☒** | Form 40-F |

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**INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K**

On March 9, 2023, **Global Blue Group Holding AG** (the "Company") issued a press release, attached as exhibit 99.1 to this Form 6-K, providing an update on the recovery of the Tax Free Shopping business in Continental Europe, and Asia Pacific.

**INCORPORATION BY REFERENCE**

This report on Form 6-K and the exhibits hereto shall be deemed to be incorporated by reference into the registration statements on Form F-3 (Nos. 333-259200, and 333-267850) and Form S-8 (No. 333-260108) of the Company and the prospectuses incorporated therein, and to be a part thereof from the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.

**SIGNATURE**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;

Date: March 9, 2023

**GLOBAL BLUE GROUP HOLDING AG**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;

By: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<u>/s/ Jacques Stern</u>

Name: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jacques Stern

Title: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chief Executive Officer&nbsp;&nbsp;&nbsp;&nbsp;

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**EXHIBIT INDEX**

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| | |
|:---|:---|
| **Exhibit number** | **Description** |
| 99.1 | <u>[Press release regarding the](pr_msnglobalbluemarch092.htm)[recovery](pr_msnglobalbluemarch092.htm)[of Tax Free Shopping in Continental Europe, and Asia Pacific](pr_msnglobalbluemarch092.htm)</u> |

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## Exhibit 99.1

![](pr_msnglobalbluemarch092001.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1 GLOBAL BLUE RELEASES THE MONTHLY TAX FREE SHOPPING BUSINESS UPDATE FOR FEBRUARY 2023 Signy, Switzerland, March 9, 2023 Fresh data from Global Blue shows the recovery for Tax Free Shopping remains solid across Continental Europe and Asia Pacific. Issued sales in store like-for-like recovery reached 90%1 in February vs. 102%1 in January. This lower recovery rate in February is the result of a basis of comparison effect, as Mainland Chinese shoppers accounted for 44% of 2019 February sales in store (Chinese New Year season) vs. 34% in the full year of 2019. The underlying market trends remain strong as all nationalities experienced a similar or improved recovery rate in February vs. January. A robust recovery in Continental Europe In Continental Europe, recovery remains strong at 100%1 in February 2023 vs. the same period in 2019. Excluding Mainland China and Russia, the recovery reached 149%1 in February vs. 147%1 in January and 147%1 in Q4'22. Regarding origin markets, Global Blue data shows a positive momentum across most nationalities. Gulf Cooperation Council citizens have reached a record high level of 286%1 vs. the same period in 2019. US nationals' recovery also remains significantly ahead at 284%1. Excluding Mainland China, Asian shopper recovery remains solid at 112%1. In terms of destination markets, the Mediterranean countries are at the forefront of the recovery. The recovery was predominantly led by France at 143%1, Portugal at 142%1, Greece at 140%1, Switzerland at 118%1 and Spain at 91%1. A sustained recovery in Asia Pacific In Asia Pacific, recovery reached 74%1 in February vs. the same period in 2019. Excluding Mainland China and Russia, the recovery reached 164%1 in February vs. 159%1 in January and 134%1 in Q4'22. In terms of origin markets, Hong Kong and Taiwan nationals are leading the recovery at 347%1 in February vs. the same period in 2019. This was followed by South East Asia nationals at 149%1, and North East Asia nationals at 142%1. Regarding destination markets, Japan is leading the recovery with 85%1. After Japan, recovery was closely followed by South Korea and Singapore at 61%1.

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![](pr_msnglobalbluemarch092002.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2 A gradual recovery for Mainland Chinese shoppers Since the reopening of China's border in January, Mainland Chinese shopper recovery has been steadily improving, at 22%1 in Europe and 27%1 in Asia Pacific. Net of Chinese New Year seasonal impact, the recovery reached 33%1 in Continental Europe and 35%1 in Asia Pacific, vs. 17% and 26% respectively in January. In terms of destination markets, the recovery was predominantly led by France and Germany in Europe, at 31%1 and 30%1 respectively, and by South Korea and Japan in Asia Pacific, at 36%1 and 28%1 respectively (non-restated figures from the Chinese New Year seasonal effect). In February, Mainland Chinese shoppers' willingness to travel remained strong at 76%2. A gradual recovery is still expected due to limited air capacity. According to ForwardKeys data and Global Blue estimates, the air capacity recovery from Mainland China to Continental Europe and Asia Pacific should reach 25% in Q2, vs. 18% and 10% respectively in February. APPENDIX Glossary - Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman - South East Asia countries include: Indonesia, Thailand, Cambodia, Philippines, Vietnam, Malaysia, Singapore - North East Asia countries include: Japan, South Korea YTD Data Issued SIS L/L recovery1 (in % of 2019) February 2023 January 2023 Q4 2022 Q3 2022 Q2 2022 Q1 2022 Continental Europe 100% 106% 104% 101% 75% 53% Asia Pacific 74% 96% 80% 51% 39% 16% TOTAL 90% 102% 97% 89% 65% 40% MEDIA CONTACTS Virginie Alem – SVP Marketing & Communications Mail: valem@globalblue.com INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 Mail: fgibbons@globalblue.com ABOUT GLOBAL BLUE 1 Recovery rate is equal to 2023 Issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates). 2 According to the Global Blue Monthly Travel Sentiment barometer

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![](pr_msnglobalbluemarch092003.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3 Globa l Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments par tner, empowering retai lers to improve their per formance and shoppers to enhance their experience. Globa l Blue offers innovative solutions in three different fie lds: • Tax Free Shopping: Helping retai lers at over 300,000 points of sale to e ffic ient ly manage 35 mil l i on Tax Free Shopping transactions a year, thanks to i ts fu l ly in tegrated in -house technology plat form. Meanwhi le , i ts industry -leading digi tal Tax Free shopper so lutions cr eate a better , more seamless customer experience . • Payment services: Providing a ful l suite of foreign exchange and Payment technology solutions that a l low acquirers, hote ls, and retai lers to offer value -added services and improve the cus tomer experience du ring 31 mi l l ion payment transactions a year at 130,000 points of interaction . • RetailTech: Offer ing new technology solutions to retai lers , including digita l receipts and eCommerce returns, that can be eas i ly integrated wi th their core sys tems and al low them to optimize and digita l ize their processes throughout the omni -channe l customer journey, both in -store and online . In addi t ion, our data and advisory serv ices offer a strategic advisory to help retai lers identify opportunit ies for growth, whi le our shopper exper ience and engagement solut ions provide data -dr i ven solutions to increase footfal l, convert footfa ll to revenue and enhance performance. For more in formation, vis i t http://www.globalblue.com/corporate/ Global Blue Monthly Speaker Notes Data, January 2023, Source: Global Blue

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