# EDGAR Filing Document

**Accession Number:** 0001354866
**File Stem:** 0001437749-26-020580
**Filing Date:** 2026-6
**Character Count:** 17985
**Document Hash:** 5793bf86a56fd6042ac8532136cd3698
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001437749-26-020580.hdr.sgml**: 20260615

**ACCESSION NUMBER**: 0001437749-26-020580

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 14

**CONFORMED PERIOD OF REPORT**: 20260615

**ITEM INFORMATION**: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20260615

**DATE AS OF CHANGE**: 20260615

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Byrna Technologies Inc.
- **CENTRAL INDEX KEY:** 0001354866
- **STANDARD INDUSTRIAL CLASSIFICATION:** MISCELLANEOUS ELECTRICAL MACHINERY, EQUIPMENT & SUPPLIES [3690]
- **ORGANIZATION NAME:** 04 Manufacturing
- **EIN:** 711050654
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1130

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-40385
- **FILM NUMBER:** 261089108

**BUSINESS ADDRESS:**
- **STREET 1:** 100 BURTT ROAD
- **STREET 2:** SUITE 115
- **CITY:** ANDOVER
- **STATE:** MA
- **ZIP:** 01810
- **BUSINESS PHONE:** 978-868-5011

**MAIL ADDRESS:**
- **STREET 1:** 100 BURTT ROAD
- **STREET 2:** SUITE 115
- **CITY:** ANDOVER
- **STATE:** MA
- **ZIP:** 01810

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Security Devices International Inc.
- **DATE OF NAME CHANGE:** 20060301

?xml version='1.0' encoding='ASCII'? byrn20260612_8k.htm

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

Washington, D.C. 20549

**FORM 8-K**

**CURRENT REPORT**

**Pursuant to Section 13 or 15(d) of the**

**Securities Exchange Act of 1934**

Date of Report (Date of earliest event reported): **June 15, 2026**

**BYRNA TECHNOLOGIES INC.**

(Exact name of registrant as specified in its charter)

**Delaware**

(State or other jurisdiction of incorporation)

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| | |
|:---|:---|
| **333-132456** | **71-1050654** |
| (Commission File Number) | (IRS Employer Identification No.) |

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**100 Burtt Road, Suite 115**

**Andover, MA 01810**

(Address and Zip Code of principal executive offices)

**(978) 868-5011**

(Registrant's telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol(s)** | **Name of exchange on which registered** |
| Common Stock, $0.001 par value | BYRN | Nasdaq Capital Market |

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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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|:---|:---|
| **Item 5.02** | **Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.** |

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On June 13, 2026, in connection with a restructuring of the sales and marketing organization of Byrna Technologies Inc. (the "Company"), Luan Pham ceased serving as President of the Company and his employment with the Company ended (the "Separation Date"). Mr. Pham's employment terminated without cause, as such term is defined in the Company's Executive Severance Plan and Mr. Pham's offer letter, and his departure was not the result of any disagreement with the Company on any matter relating to the Company's operations, policies, or practices. The Company expects to enter into a separation agreement with Mr. Pham. If and when the agreement is entered into, the material terms will be described in an amendment to this Current Report on Form 8-K.

Effective as of the Separation Date, the Board of Directors of the Company appointed Conn Davis, the Company's current Chief Executive Officer, to additionally serve as President of the Company. Information regarding Mr. Davis's business experience and existing compensation arrangements is set forth in Item 10 of the Company's Annual Report on Form 10-K/A (Amendment No. 1) for the fiscal year ended November 30, 2025, filed with the Securities and Exchange Commission on March 30, 2026, and is incorporated herein by reference. There are no arrangements or understandings between Mr. Davis and any other person pursuant to which he was appointed President, no family relationships requiring disclosure under Item 401(d) of Regulation S-K, and no transactions involving Mr. Davis requiring disclosure under Item 404(a) of Regulation S-K. Mr. Davis will not receive any additional compensation in connection with his service as President of the Company.

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| | |
|:---|:---|
| **Item 7.01** | **Regulation FD Disclosure.** |

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On June 15, 2026, the Company issued a press release announcing the restructuring of the Company's sales and marketing organization and the departure of Mr. Pham. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated into this Item 7.01 by reference.

The information set forth in this Item 7.01, including Exhibit 99.1, is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, and shall not be deemed incorporated by reference into any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

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| | |
|:---|:---|
| **Item 9.01.**  | **Financial Statements and Exhibits.** |
| **(d)** | **Exhibits** |

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| | |
|:---|:---|
| **Exhibit** <br> **No.**  | **Description** |
| 99.1 | [Press release issued by Byrna Technologies Inc., dated June 15, 2026.](ex_976330.htm) |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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| | | |
|:---|:---|:---|
|  | **BYRNA TECHNOLOGIES INC.** | **BYRNA TECHNOLOGIES INC.** |
| Date: June 15, 2026 | By:  | /s/ Laurilee Kearnes |
|  |  | Name: Laurilee Kearnes |
|  |  | Title: Chief Financial Officer |

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## Exhibit 99.1

**Exhibit 99.1**

![logo01.jpg](logo01.jpg)

**Byrna Technologies Realigns Sales and Marketing Function to Strengthen Brand Messaging and Accelerate Retail Expansion; Appoints HLK as Agency of Record**

*Company Separates Sales and Marketing into Dedicated Leadership, Appoints HLK as Agency of Record, and Recruits Senior Leaders to Expand Consumer Reach*

**ANDOVER, Mass., June 11, 2026** – <u>**Byrna Technologies Inc.**</u> **(**"**Byrna**" **or the** "**Company**"**) (Nasdaq: BYRN),** a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced a realignment of its sales and marketing function designed to strengthen Byrna's brand messaging, broaden its customer base, improve product education, and better connect its products with real-world personal safety needs.

As Byrna expands its retail footprint and pursues a larger, more mainstream consumer audience, the Company is realigning its organization to move beyond its historical base of early adopters, tactical users, and self-defense enthusiasts. To support this next stage of growth, Byrna is separating its previously combined sales and marketing function into two dedicated senior leadership roles, appointing HLK as its agency of record to lead the brand's repositioning, and recruiting experienced leaders to drive brick-and-mortar sales and brand and content.

"Byrna has a strong product lineup, expanding distribution platform, and a significant market opportunity, but we need to better translate those strengths into measurable growth and a consistent customer experience," said Conn Davis, Chief Executive Officer of Byrna. "These changes will allow us to sharpen our focus. By adding dedicated leadership for retail sales and brand and content, and partnering with HLK, we are aligning our resources to capture the growth opportunities in front of us."

**Separating Sales and Marketing into Dedicated Leadership Roles**

Byrna's sales and marketing functions were previously overseen by a single president. Going forward, the Company has established two specialized senior roles. and is actively recruiting for both. The senior sales leader will focus on brick-and-mortar expansion and retail sell-through programs, while the senior brand and content leader will oversee marketing, brand, and content to drive the Company's repositioning.

In connection with this redesign, Luan Pham will depart from his role as president. Mr. Pham contributed to Byrna's brand development during an important stage of the Company's growth, and Byrna thanks him for his contributions.

**Appointing HLK as Agency of Record**

Byrna has appointed HLK as its agency of record. HLK will support Byrna across brand strategy, repositioning, creative development, and media and social strategy as the Company works to make its less-lethal personal security solutions easier to understand, evaluate, and adopt across digital, social, media, and retail channels. HLK is an integrated brand and marketing agency with capabilities spanning brand strategy, campaign activation, performance media, social media, influencer marketing, and digital experiences.

As Byrna reaches new customer segments, the Company believes its marketing approach must evolve to meet more customers where they are, with more relevant use cases and a more consistent experience from discovery through purchase and beyond.

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![logo01.jpg](logo01.jpg)

**Maintaining Continuity During the Transition**

During the transition, HLK will work in coordination with Byrna's internal team to support these initiatives. Josh Schirard, Byrna's Director of Law Enforcement and Private Security, will help coordinate brand and content initiatives on an interim basis, reporting directly to Mr. Davis.

Mr. Schirard has been with Byrna since 2020 and has direct experience in product education, training content, and demonstrations. Byrna's executive leadership team will oversee the broader marketing function during the transition, and the Company will continue to evaluate the appropriate long-term structure for its sales and marketing organization, including capability development across brand, content, social media, and retail activation, as it aligns resources with its next stage of growth.

**Building on Recent Momentum**

These changes build on recent efforts to expand Byrna's customer base, including the Company's recently announced media partnership with Fox Sports through iHeartMedia. Together, they are intended to deliver stronger positioning, more effective creative, and more consistent product education as Byrna scales its retail presence and pursues a broader consumer audience.

**About Byrna Technologies Inc.**

Byrna is a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions. For more information on the Company, please visit the corporate website <u>here</u> or the Company's investor relations site <u>here</u>. The Company is the manufacturer of the Byrna® CL, Byrna® LE and Byrna® SD personal security devices, state-of-the-art handheld CO2 powered launchers designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company's e-commerce store.

**Forward-Looking Statements** 

This news release contains "forward-looking statements" within the meaning of the securities laws. All statements contained in this news release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as "plans," "expects," "intends," "anticipates," "believes," "designed to," "will," and "continue," and statements that certain actions, events or results "may," "could," "would," "should," "might," "occur," "be achieved," or "will be taken." Forward-looking statements in this news release include, but are not limited to, statements regarding the realignment of the Company's sales and marketing function; the separation of the Company's previously combined sales and marketing function into two dedicated senior leadership roles; the Company's recruitment of senior sales and brand and content leaders and the expected timing, contributions, and impact of those hires; the departure of the Company's president and the interim coordination of brand and content initiatives during the transition; the appointment of HLK as the Company's agency of record and the anticipated benefits of that engagement, including expected enhancements to brand strategy, repositioning, creative development, and media and social strategy; the Company's plans to broaden its customer base beyond its historical base of early adopters, tactical users, and self-defense enthusiasts and to reach a larger, more mainstream consumer audience; the expected expansion of the Company's retail footprint and brick-and-mortar presence and related sell-through programs; the anticipated benefits of the Company's previously announced media partnership with Fox Sports through iHeartMedia; and the Company's expectations regarding improved product education, brand positioning, customer experience, and growth. Forward-looking statements are not, and cannot be, a guarantee of future results or events.

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![logo01.jpg](logo01.jpg)

Forward-looking statements are based on, among other things, opinions, assumptions, estimates, and analyses that, while considered reasonable by the Company at the date the forward-looking information is provided, inherently are subject to significant risks, uncertainties, contingencies, and other factors that may cause actual results and events to be materially different from those expressed or implied.

Any number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this news release, including, but not limited to, the Company's ability to execute the realignment of its sales and marketing function and to realize the anticipated benefits of that realignment on the expected timeline or at all; the Company's ability to identify, recruit, hire, integrate, and retain qualified senior sales and brand and content leaders; risks associated with leadership transitions and the loss of, or reliance on, key personnel, including the departure of the Company's president and the interim assignment of brand and content responsibilities during the transition; the Company's dependence on its relationship with HLK and other third-party agencies, marketing partners, and endorsers, and the risk that the anticipated benefits of those relationships are not realized; the loss of marketing partners or endorsers; the Company's ability to reposition its brand and to broaden its customer base beyond early adopters to a larger, more mainstream consumer audience; the Company's ability to expand its retail and brick-and-mortar presence and to drive retail sell-through; disappointing market or consumer responses to the Company's repositioning, marketing strategies, or current or future products or services; determinations by advertisers to prohibit marketing of some or all Byrna products; changes in consumer or political sentiment affecting product demand; litigation, enforcement proceedings or other regulatory or legal developments; and regulatory factors, including the extensive regulation to which the Company and its products are subject. The order in which these factors appear should not be construed to indicate their relative importance or priority. We caution that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be relied upon as a prediction of actual results.

Investors should carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A ("Risk Factors") in the Company's most recent Annual Report on Form 10-K and in the Company's subsequent filings with the Securities and Exchange Commission, should understand it is impossible to predict or identify all such factors or risks, should not consider the foregoing list, or the risks identified in the Company's SEC filings, to be a complete discussion of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company assumes no obligation to update or revise any forward-looking information, except as required by applicable law.

**Investor Contact:**

Tom Colton and Alec Wilson<br> Gateway Group, Inc.<br> 949-574-3860<br> <u>BYRN@gateway-grp.com</u>