# EDGAR Filing Document

**Accession Number:** 0001977102
**File Stem:** 0001193125-25-216335
**Filing Date:** 2025-9
**Character Count:** 41123
**Document Hash:** 0085485d0f4c8fd708cdb984e2cb9d92
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001193125-25-216335.hdr.sgml**: 20250925

**ACCESSION NUMBER**: 0001193125-25-216335

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 44

**CONFORMED PERIOD OF REPORT**: 20250925

**FILED AS OF DATE**: 20250925

**DATE AS OF CHANGE**: 20250925

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Birkenstock Holding plc
- **CENTRAL INDEX KEY:** 0001977102
- **STANDARD INDUSTRIAL CLASSIFICATION:** FOOTWEAR, (NO RUBBER) [3140]
- **ORGANIZATION NAME:** 04 Manufacturing
- **EIN:** 000000000
- **STATE OF INCORPORATION:** Y9
- **FISCAL YEAR END:** 0930

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41836
- **FILM NUMBER:** 251340147

**BUSINESS ADDRESS:**
- **ADDRESS IS A NON US LOCATION:** YES
- **STREET 1:** 1-2 BERKELEY SQUARE
- **CITY:** LONDON
- **PROVINCE COUNTRY:** X0
- **ZIP:** W1J 6EA
- **BUSINESS PHONE:** 44-1-53-483-5600

**MAIL ADDRESS:**
- **ADDRESS IS A NON US LOCATION:** YES
- **STREET 1:** 1-2 BERKELEY SQUARE
- **CITY:** LONDON
- **PROVINCE COUNTRY:** X0
- **ZIP:** W1J 6EA

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Birkenstock Holding Ltd
- **DATE OF NAME CHANGE:** 20230713

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Birkenstock Group Ltd
- **DATE OF NAME CHANGE:** 20230509

**UNITED STATES<br>SECURITIES AND EXCHANGE COMMISSION<br>Washington, D.C. 20549**

**Form 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE<br>SECURITIES EXCHANGE ACT OF 1934**

For the month of September 2025

Commission File Number 001-41836

**Birkenstock Holding plc**

(Translation of registrant's name into English)

**1-2 Berkeley Square**

**London W1J 6EA**

**United Kingdom**<br>(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F. Form 20-F ☒ Form 40-F ☐

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**<u>Explanatory Note</u>**

On September 25, 2025, Birkenstock Holding plc issued a press release announcing expected fiscal year 2025 (ending September 30, 2025) revenues and the acquisition of a manufacturing facility in Germany, and made available an investor presentation in connection with a meeting with analysts and investors. Copies of such press release and presentation are furnished as exhibits to this Report on Form 6-K and incorporated by reference herein.

The information in this Report on Form 6-K (including Exhibits 99.1 and 99.2 hereto) shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

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**<u>Exhibit Index</u>**

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| | |
|:---|:---|
| &nbsp;&nbsp;**Exhibit Number** | &nbsp;&nbsp;**Description** |
| &nbsp;&nbsp;[<u>99.1</u>](birk-ex99_1.htm) | &nbsp;&nbsp;[<u>Press Release of Birkenstock Holding plc, dated September 25, 2025.</u>](birk-ex99_1.htm) |
| &nbsp;&nbsp;[<u>99.2</u>](birk-ex99_2.htm) | &nbsp;&nbsp;[<u>Investor Presentation of Birkenstock Holding plc - HQ Visit, dated September 25, 2025.</u>](birk-ex99_2.htm) |

---

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | |
|:---|:---|
|  | &nbsp;&nbsp;**Birkenstock Holding plc** |
| &nbsp;&nbsp;Date: September 25, 2025 | &nbsp;&nbsp;By:<u>/s/ Ruth Kennedy</u>______________ |
|  | &nbsp;&nbsp;Name: Ruth Kennedy |
|  | &nbsp;&nbsp;Title: Director |

---

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## Exhibit 99.1

**Exhibit 99.1**

![img35391653_0.jpg](img35391653_0.jpg)

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| | |
|:---|:---|
| **PRESS RELEASE** | **MEDIA CONTACT**<br>Birkenstock Holding plc<br>ir@Birkenstock-holding.com |
| **LONDON, UNITED KINGDOM \|\| September 25, 2025** | **MEDIA CONTACT**<br>Birkenstock Holding plc<br>ir@Birkenstock-holding.com |

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**BIRKENSTOCK expects Fiscal 2025 revenues of AT LEAST €2.09 Billion, ahead of guidance; reaffirms adjusted ebitda guidance of 31.3%-31.8%**

Birkenstock Holding plc, (together with its subsidiaries, "BIRKENSTOCK", the "Company" or "we", NYSE: BIRK) today announces that it expects its fiscal 2025 revenues will total at least €2.09 billion, ahead of its prior guidance. Additionally, the Company announces the acquisition of a production facility near Dresden, Germany for a net price of €18 million.

BIRKENSTOCK management is hosting a meeting with analysts and investors at its Munich headquarters today. In conjunction with this event, the Company is pre-announcing its fiscal fourth quarter revenues. The Company expects fourth quarter revenues to total at least €520 million, growth of at least 14% on a reported basis and 18% in constant currency. This would result in full year revenue of at least €2.09 billion, growth of 15.9% on a reported basis and 17.5% in constant currency, above guidance of 15-17%. The Company is also reaffirming its target for Adjusted EBITDA in the range of 31.3-31.8% for the full fiscal year 2025, despite headwinds from F/X. BIRKENSTOCK will release its full fiscal fourth quarter and full year 2025 results on December 18, 2025.

Additionally, BIRKENSTOCK announces the acquisition of a production facility near Dresden, Germany for a net purchase price of €18 million. The Company signed the purchase agreement on September 23, 2025 and the acquisition is expected to close in the fiscal first quarter (ending December 31, 2025). This facility includes 78,000 square meters (more than 10 football fields) of production and logistics space and 80,000 square meters of undeveloped land. The facility was built and expanded between 1992 and 2012. The opportunity to acquire this property for the attractive price of €240 per square meter arose due to the bankruptcy of its current owner. The acquisition will fast track the Company's manufacturing capacity build up plans at a favorable cost to a new build. The factory is expected to be operational by the end of fiscal 2027. The incremental capacity will support BIRKENSTOCK's revenue growth ambition and allow for more flexibility among product groups. In the first phase, the facility will add to the sandal, clog and footbed capacity. BIRKENSTOCK will continue to look for opportunities to acquire assets in the European Union.

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![img35391653_0.jpg](img35391653_0.jpg)

ABOUT BIRKENSTOCK

Birkenstock Holding plc is the ultimate parent company of Birkenstock Group B.V. & Co. KG and its subsidiaries. BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose - encouraging proper foot health. Deeply rooted in studies of the biomechanics of the human foot and backed by a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the Zeitgeist brand which features products in the footwear, sleep systems and natural cosmetics categories. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature ("Naturgewolltes Gehen").

INVESTOR & MEDIA CONTACT

Birkenstock Holding plc

ir@birkenstock-holding.com

2 BIRKENSTOCK HOLDING PLC \|\| press release \|\| SEPTEMBER 25, 2025

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![img35391653_0.jpg](img35391653_0.jpg)

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

Certain statements in this press release may constitute "forward-looking" statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to our current expectations and views of future events, including our current expectations and views with respect to, among other things, our operations and financial performance. In particular, such forward-looking statements include statements relating to our fiscal 2025 outlook. Forward-looking statements include all statements that do not relate to matters of historical fact. In some cases, you can identify these forward-looking statements by the use of words such as "anticipate," "believe," "could," "expect," "should," "plan," "intend," "estimate" and "potential," "aim," "anticipate," "assume," "continue," "could," "expect," "forecast," "guidance," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "seek," "should," "target," "will," "would" or similar words or phrases, or the negatives of those words or phrases. The forward-looking statements contained in this press release are based on the Company's management's current expectations and are not guarantees of future performance. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward- looking statements. Our actual results could differ materially from those expected in our forward-looking statements for many reasons, including: our dependence on the image and reputation of the BIRKENSTOCK brand; the intense competition we face from both established companies and newer entrants into the market; our ability to execute our DTC growth strategy and risks associated with our e-commerce platforms; our ability to adapt to changes in consumer preferences and attract new customers; harm to our brand and market share due to counterfeit products; our ability to successfully operate and expand retail stores; losses and liabilities arising from leased and owned real estate; risks relating to our non-footwear products; failure to realize expected returns from our investments in our businesses and operations; our ability to adequately manage our acquisitions, investments or other strategic initiatives; our ability to manage our operations at our current size or manage future growth effectively; our dependence on third parties for our sales and distribution channels; risks related to the conversion of wholesale distribution markets to owned and operated markets and risks related to productivity or efficiency initiatives; operational challenges relating to the distribution of our products; deterioration or termination of relationships with major wholesale partners; global or regional health events; seasonality, weather conditions and climate change; adverse events influencing the sustainability of our supply chain or our relationships with major suppliers or increases in raw materials or labor costs; our ability to effectively manage inventory; unforeseen business interruptions and other operational problems at our production facilities; disruptions to our shipping and delivery arrangements; failure to attract and retain key employees and deterioration of relationships with employees, employee representative bodies and stakeholders; risks relating to our intellectual property rights; risks relating to regulations governing the use and processing of personal data; disruption and security breaches affecting information technology systems; natural disasters, public health crises, political crises, civil unrest and other catastrophic events beyond our control; economic conditions impacting consumer spending, such as inflation, tariffs and other trade policy actions, the deterioration of consumer sentiment, and a deterioration of the macroeconomic situation generally, and our ability to react to any of them; currency exchange rate fluctuations; risks related to litigation, compliance and regulatory matters; risks and costs related to corporate responsibility and ESG matters; inadequate insurance coverage, or increased insurance costs; tax- related risks; risks related to our indebtedness; risks related to our status as a foreign private issuer and a "controlled company"; and the factors described in the sections titled "Cautionary Statement Regarding Forward-Looking Statements" and "Risk Factors" in our Annual Report on Form 20-F filed with the Securities and Exchange Commission on December 18, 2024 as updated by our reports on Form 6-K that update, supplement or supersede such information. Any forward-looking statement made by us in this press release speaks only as of the date of this press release and is expressly qualified in its entirety by the cautionary statements included in this press release. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law.

3 BIRKENSTOCK HOLDING PLC \|\| press release \|\| SEPTEMBER 25, 2025

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![img35391653_0.jpg](img35391653_0.jpg)

Non-IFRS Financial Information and other metrics

This press release includes "non-IFRS measures" that are financial measures that either exclude or include amounts that are not excluded or included in the most directly comparable measures calculated and presented in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board ("IFRS"). Specifically, we make use of the non-IFRS financial measures Adjusted EBITDA, Adjusted EBITDA Margin, Constant Currency Revenue growth, Adjusted EPS (Basic/Diluted), Adjusted Net profit, Net leverage and Net debt, which are not recognized measures under IFRS and should not be considered as alternatives to net income (loss), as a measure of financial performance or any other performance measure derived in accordance with IFRS.

We discuss non-IFRS financial measures in this press release because they are a basis upon which our management assesses our performance, and we believe they reflect underlying trends and are indicators of our business. Additionally, we believe that such non-IFRS financial measures and similar measures are widely used by securities analysts, investors and other interested parties as a means of evaluating a company's performance.

Our non-IFRS financial measures may not be comparable to similarly titled measures used by other companies. Our non-IFRS financial measures have limitations as analytical tools, as they do not reflect all the amounts associated with our results of operations as determined in accordance with IFRS. Our non-IFRS financial measures should not be considered in isolation, nor should they be regarded as a substitute for, or superior to, measures calculated and presented in accordance with IFRS. A reconciliation is provided in the tables accompanying this press release for each non-IFRS financial measure in this press release to the most directly comparable financial measure stated in accordance with IFRS. A reconciliation is not provided for any forward-looking non-IFRS financial measures as such a reconciliation is not available without unreasonable efforts.

Average selling price ("ASP") is calculated by dividing our total revenue from sales of footwear pairs by the number of footwear pairs sold. Prior to fiscal 2024, ASP was calculated by dividing our total revenue by our total number of units of all products sold. The difference between these two methods is immaterial.<br>Our management uses group ASP in managing and monitoring the performance of the business.<br>We believe presenting a directional change in ASP provides useful information to investors as it helps facilitate an enhanced understanding of our operating results and enables them to make more meaningful period-to-period comparisons, particularly because a change in ASP is typically one of several principal drivers of our revenue development between periods. However, in channels and segments, ASP can vary significantly based on various factors and circumstances, and, therefore, management believes that quantifying ASP or the directional change thereof at segment or channel level would provide a level of granularity not considered helpful and potentially misleading.

4 BIRKENSTOCK HOLDING PLC \|\| press release \|\| SEPTEMBER 25, 2025

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## Exhibit 99.2

**Exhibit 99.2**

![img36315174_0.jpg](img36315174_0.jpg)

BIRKENSTOCK® MUNICH HEADQUARTERS VISIT September 25, 2025

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![img36315174_1.jpg](img36315174_1.jpg)

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS Certain statements in this presentation (the "Presentation") of Birkenstock Holding plc (together with all of its subsidiaries, the "Company," "Birkenstock," "we," "our," "ours," or "us") may constitute "forward-looking" statements and information within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to our current expectations and views of future events, including our current expectations and views with respect to, among other things, our operations and financial performance. In particular, such forward-looking statements include statements relating to our 2025 fiscal year outlook. Forward-looking statements include all statements that do not relate to matters of historical fact. In some cases, you can identify these forward-looking statements by the use of words such as "anticipate," "believe," "could," "expect," "should," "plan," "intend," "estimate" and "potential," "aim," "anticipate," "assume,", "continue," "could,", "expect," "forecast," "guidance," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "seek," "should," "target," "will," "would" or similar words or phrases, or the negatives of those words or phrases. The forward-looking statements contained in this Presentation are based on the Company's management's current expectations and are not guarantees of future performance. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. Our actual results could differ materially from those expected in our forward-looking statements for many reasons, including: our dependence on the image and reputation of the BIRKENSTOCK brand; the intense competition we face from both established companies and newer entrants into the market; our ability to execute our DTC growth strategy and risks associated with our e-commerce platforms; our ability to adapt to changes in consumer preferences and attract new customers; harm to our brand and market share due to counterfeit products; our ability to successfully operate and expand retail stores; losses and liabilities arising from leased and owned real estate; risks relating to our non-footwear products; failure to realize expected returns from our investments in our businesses and operations; our ability to adequately manage our acquisitions, investments or other strategic initiatives; our ability to manage our operations at our current size or manage future growth effectively; our dependence on third parties for our sales and distribution channels; risks related to the conversion of wholesale distribution markets to owned and operated markets and risks related to productivity or efficiency initiatives; operational challenges relating to the distribution of our products; deterioration or termination of relationships with major wholesale partners; global or regional health events; seasonality, weather conditions and climate change; adverse events influencing the sustainability of our supply chain or our relationships with major suppliers or increases in raw materials or labor costs; our ability to effectively manage inventory; unforeseen business interruptions and other operational problems at our production facilities; disruptions to our shipping and delivery arrangements; failure to attract and retain key employees and deterioration of relationships with employees, employee representative bodies and stakeholders; risks relating to our intellectual property rights; risks relating to regulations governing the use and processing of personal data; disruption and security breaches affecting information technology systems; natural disasters, public health crises, political crises, civil unrest and other catastrophic events beyond our control; economic conditions impacting consumer spending, such as inflation; tariffs and other trade policy actions, the deterioration of consumer sentiment, a deterioration of the macroeconomic situation generally, and our ability to react to any of them; currency exchange rate fluctuations; risks related to litigation, compliance and regulatory matters; risks and costs related to corporate responsibility and ESG matters; inadequate insurance coverage, or increased insurance costs; tax-related risks; risks related to our indebtedness; risks related to our status as a foreign private issuer and a "controlled company"; and the factors described in the sections titled "Cautionary Statement Regarding Forward-Looking Statements" and "Risk Factors" in our Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission on December 18, 2024, as updated, from time to time, by our reports on Form 6-K that update, supplement or supersede such information. Any forward-looking statement made by us in this Presentation speaks only as of the date of this Presentation and is expressly qualified in its entirety by the cautionary statements included in this Presentation. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as required by law. NON-IFRS FINANCIAL INFORMATION This Presentation includes "non-IFRS financial measures" that are financial measures that either exclude or include amounts that are not excluded or included in the most directly comparable measures calculated and presented in accordance with International Financial Reporting Standards as issued by the International Accounting Standards Board ("IFRS"). Specifically, we make use of the non-IFRS financial measures Adjusted earnings per share (EPS) (Basic/Diluted), Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted Net Profit, Adjusted Selling and Distribution Expenses, Adjusted General Administration Expenses, Net debt, Net leverage and metrics on a constant currency basis, which are not recognized measures under IFRS and should not be considered as alternatives to net profit (loss) or revenue as a measure of financial performance or any other performance measure derived in accordance with IFRS. We discuss non-IFRS financial measures in this Presentation because they are a basis upon which our management assesses our performance, and we believe they reflect underlying trends and are indicators of our business. Additionally, we believe that such non-IFRS financial measures and similar measures are widely used by securities analysts, investors and other interested parties as a means of evaluating a company's performance. Our non-IFRS financial measures may not be comparable to similarly titled measures used by other companies. Our non-IFRS financial measures have limitations as analytical tools, as they do not reflect all the amounts associated with our results of operations as determined in accordance with IFRS. Our non-IFRS financial measures should not be considered in isolation, nor should they be regarded as a substitute for, or superior to, measures calculated and presented in accordance with IFRS. A reconciliation is provided in the Appendix to this Presentation for each non-IFRS financial measure in this Presentation to the most directly comparable financial measure stated in accordance with IFRS. A reconciliation is not provided for any forward-looking non-IFRS financial measures as such a reconciliation is not available without unreasonable efforts. DISCLAIMER 2

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![img36315174_2.jpg](img36315174_2.jpg)

BIRKENSTOCK® THE BIRKENSTOCK CASE – A UNIQUE VALUE CREATION MODEL 250-YEAR-OLD PURPOSE DRIVEN BRAND VERTICALLY INTEGRATED SUPPLY CHAIN ENGINEERED DISTRIBUTION BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature ("Naturgewolltes Gehen") Category Ownership \| Footbed business 50+ year-old iconic styles still relevant today TAM: Every human being BIRKENSTOCK manufactures all products in Germany & Portugal and responsibly sources materials that originate mainly from Europe Full control over quality and output Not exposed to "mainstream" Asia outsourcing model and related risk BIRKENSTOCK tightly manages distribution and allocation of products to FACILITATE brand health and full-price realization Profit led allocation maximizeS value creation The "Luxury scarcity model" in a democratic brand Note: 1 Consumer survey , I.E. a series of general branding and marketing internal surveys with approximately 70,000 participants conducted in May 2023 to determine the demographics and habits of our consumers. LOYAL BRAND FANS High consumer penetration (average U.S. Birkenstock consumer owning over 3.6 pairs)1 Over 60% of consumers learn about BIRKENSTOCK through word-of-mouth exposure1 Very efficient / low marketing spending (~90% of BIRKENSTOCK buyers come through unpaid channels)1 3

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![img36315174_3.jpg](img36315174_3.jpg)

BIRKENSTOCK® PROVEN TRACK RECORD: REVENUE CAGR OF 20% SINCE FY14 IN € MILLION CAGR FY14 – FY25E: +20% IPO: OCT-23 292 364 452 570 648 722 728 962 1,243 1,492 1,805 2,091 FY14 FY15 FY16 FY17 FY18 FY19 FY20 FY21 FY22 FY23 FY24 FY25E 4

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![img36315174_4.jpg](img36315174_4.jpg)

BIRKENSTOCK® WHITE SPACES CONTRIBUTING TO STRONG REVENUE GROWTH Revenue growth at significant multiples compared to Overall growth of 19%1 GEOGRAPHY: APAC CHANNEL: OWN RETAIL PRODUCT: CLOSED-TOE +36% +2X DOUBLED # OF OWN RETAIL STORES TO 902 HIGH THIRTIES CLOSED-TOE SHARE IN FY253 VS. 27% IN FY23 Note: 1 LTM Q3 FY25 CAGR since IPO; 2 # of own stores as of June 2025 compared to IPO date; 3 Latest FY25 estimate 5 APAC REVENUE GROWTH1

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![img36315174_5.jpg](img36315174_5.jpg)

BIRKENSTOCK® FINANCIAL OVERVIEW

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![img36315174_6.jpg](img36315174_6.jpg)

BIRKENSTOCK® STRONG FINANCIAL PERFORMANCE - DELIVERING ON OUR IPO PROMISES FY 2024 ACT 22% Revenue GROWTH1 VS. FY 2023 @CC 58.8% GROSS PROFIT MARGIN 30.8% Adjusted EBITDA MARGIN1 YTD 9M 2025 ACT 17% Revenue GROWTH1 VS. YTD 9M 2024 @CC 59.4% GROSS PROFIT MARGIN 33.1% Adjusted EBITDA MARGIN1 FY 2025 GUIDANCE 15-17% Revenue GROWTH1 VS. FY 2024 @CC ~60% GROSS profit MARGIN Moving closer to 60% target 31.3-31.8% Adjusted EBITDA MARGIN1 improvement of up t0 100 bps Note: @CC means on a constant currency basis; <sup>1</sup>Constant currency revenue growth and Adjusted EBITDA margin are non-IFRS financial measures. For a reconciliation to the most comparable IFRS measure, please see the Company's Form 20-F, filed with the SEC on December 18, 2024 and the FORM 6-K, filed with the SEC on August 14, 2025. 7

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![img36315174_7.jpg](img36315174_7.jpg)

BIRKENSTOCK® STRONG ADJ. EBITDA CAGR of 24% SINCE FY21 IN € MILLION CAGR FY21 – LTM Q3 FY25: +24% 292 425 483 555 645 FY21 FY22 FY23 FY24 FY25 Note: Adjusted EBITDA IS A non-IFRS financial measures. For a reconciliation to the most comparable IFRS measure, please see the Company's Form 20-F, filed with the SEC on December 18, 2024 and the FORM 6-K, filed with the SEC on August 14, 2025. 8

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![img36315174_8.jpg](img36315174_8.jpg)

BIRKENSTOCK® YTD FY25: Strong growth across all segments & Channels IN € MILLION, UNLESS OTHERWISE STATED \| AT CONSTANT CURRENCIES AMERICAS 835 +18% EMEA 574 +13% APAC 158 +32% B2B 1,005 +20% DTC 563 +13% Note: Revenue excl. Corporate/Other (Other, non-product revenue). Growth rates at constant currencies vs. YTD 9M FY24. Revenue growth at constant currencies is a non-IFRS measure. For a reconciliation to the most comparable IFRS measure, please see the company's form 6-K, filed with the SEC on August 14th 2025. 9

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![img36315174_9.jpg](img36315174_9.jpg)

BIRKENSTOCK® Q3 FY25: Financial results at a glance IN € MILLION, UNLESS OTHERWISE STATED REVENUE 635 +12% (+16% @CC) DTC PENETRATION B2B REVENUE 390 +15% (+18% @CC) GROSS PROFIT I MARGIN DTC REVENUE 244 +9% (+12% @CC) ADJUSTED EBITDA I MARGIN 38% (110)bp 384 \| 60.5% +14% \| +100bp 218 \| 34.4% +17% \| +140bp ADJUSTED NET PROFIT 116 +26% ADJUSTED EPS (€) 0.62 +27% NET LEVERAGE (X LTM ADJ. EBITDA1 1.7x (6)% (vs Sep-24) Note: Unless otherwise stated, all comparisons are to Q3 FY24. Constant Currency growth (@CC) of revenue and DTC revenue are non-IFRS measures. For a reconciliation to the most comparable IFRS measure, please see the Company's form 6-K, filed with the SEC on August 14th, 2025; 1 LTM Adjusted EBITDA of €645 million. 10

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![img36315174_10.jpg](img36315174_10.jpg)

BIRKENSTOCK® RAPID DELEVERAGING FOLLOWING 2021 TRANSACTION NET DEBT & NET LEVERAGE \| IN € MILLION, UNLESS OTHERWISE STATED Net Debt Adj. EBITDA 177 1,6 54 292 234 1,7 38 435 1,6 09 483 1,0 06 555 359 429 >6.0x 5.7x 4.0x 3.3x 1.8x ~1.5x Operating cash flow Apr-21 Sep-21 Sep-22 Sep-23 Sep-24 Sep-25E (2021 transaction) Note: Net Leverage calculated as Net debt / LTM Adjusted EBITDA. Net debt includes Lease liabilities. Net Debt and Adjusted EBITDA are non-IFRS measures. For a reconciliation to the most comparable IFRS measure, please see the Company's Forms 20-F, filed with the SEC, most recently on December 18, 2024. 11

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![img36315174_11.jpg](img36315174_11.jpg)

BIRKENSTOCK® WHITE SPACE Spotlight: Distribution

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![img36315174_12.jpg](img36315174_12.jpg)

BIRKENSTOCK® we engineer a complementary multi-channel distribution Globally present in over 80 countries, all channels deliver strong margin profiles #B2B Partners ~6,000 #retail stores 13 39 38 #countries BS.COM1 2 27 8 AMERICAS EMEA APAC NOTE: AS OF Q3 FY25; 1 VIA OUR DTC CHANNEL. 13

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![img36315174_13.jpg](img36315174_13.jpg)

BIRKENSTOCK® We unlock new audiences and SEEK TO build lifetime connections Our distribution allows us to capture demand where it occurs 14

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![img36315174_14.jpg](img36315174_14.jpg)

BIRKENSTOCK® We remain very disciplined in our B2B distribution ~90% of GROWTH COMES FROM existing DOORS1 B2B REVENUE GROWTH +21% p.a. with stable #partners2 TOP 10 STRATEGIC ACCOUNTS 2X growth vs. rest of B2B partners in EMEA2 WHITE SPACE DOORS >5,000 doors with existing or new partners NOTE: 1 estimate LTM Q3 FY25; 2 LTM Q3 FY25 CAGR since IPO. 15

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![img36315174_15.jpg](img36315174_15.jpg)

BIRKENSTOCK® We DOUBLED OUR RETAIL FLEET SINCE 2023, reaching 90 STORES Our stores are designed for commercial success MIAMI BOSTON LONDON PARIS SHANGHAI NOTE: AS OF Q3 FY25. 16

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![img36315174_16.jpg](img36315174_16.jpg)

BIRKENSTOCK® Our stores are highly productive Very strong store economics and halo effect on our online business CAPEX PAY BACK TARGET NEW STORES PERFORMANCE BS.COM HALO EFFECT 12-18 months 1.4X square meter productivity vs. LFL fleet EMEA1 +65% increased BS.com traffic post store opening2 NOTE: 1 EMEA Q3 2025 SALES PER SQUARE METER PERFORMANCE OF 5 FULL-PRICE STORES OPENED SINCE 2024 VS. 20 LFL FP STORES; 2 INCREASE IN RELEVANT WEBSITE TRAFFIC VS. BASELINE 15 DAYS AVERAGE AFTER STORE OPENING BASED ON RECENT OPENINGS IN KEY CITIES (LONDON, PARIS, AMSTERDAM). 17

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![img36315174_17.jpg](img36315174_17.jpg)

BIRKENSTOCK® Retail to further accelerate, TARGETING 150 stores by 2027 EXPECTED Approximate share of new store openings 50% APAC 25% AMERICAS 25% EMEA 18

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BIRKENSTOCK® We Complement OUR MONO-BRAND presence by ~350 partner stores MAJORITY OF STORES LOCATED in Apac, followed by EMEA MEXICO DUBAI PHILIPPINES SHANGHAI NOTE: As of end of Q3 2025. 19

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BIRKENSTOCK® OUR Membership is growing fast and fuels loyalty and spend Lifetime connections drive Online growth # MEMBERS SPEND PREMIUM VS. GUESTS1 MEMBER BENEFITS ~11M +25% vs. LY ~20% Member exclusive products Early access to new product launches & consumer moments Exclusive events & workshops NOTE: Membership KPIs as of Q3 2025; 1 Based on Average Order Value. 20

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BIRKENSTOCK® OUR MISSION IS TO GIVE PEOPLE ACCESS TO THE FOOTBED ENABLED through OUR complementary multi-channel distribution 250-YEAR-OLD BRAND BUILDING LIFETIME CONNECTIONS UNLOCKING NEW AUDIENCES ENGINEERED DISTRIBUTION CAPTURING DEMAND WHERE IT OCCURS MAINTAINING HIGH DISCIPLINE MATERIAL WHITE SPACES AHEAD 21

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BIRKENSTOCK® WHITE SPACE SPOTLIGHT: APAC

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BIRKENSTOCK® APAC EXPANSION: A MULTI-CHANNEL SUCCESS STORY Since ipo: strong REVENUE GROWTH FOCUSING ON DTC AND HIGH-QUALITY B2B DISTRIBUTION ABOVE AVG REVENUE GROWTH +36% p.a. REVENUE GROWTH1 DTC FOCUS & HIGH-QUALITY B2B +62% \| +25%p.a. DTC \| B2B Growth1 RETAIL DRIVING AWARENESS 2.5X GROWTH OF DIRECT BRAND TOUCHPOINTS Note: 1 LTM Q3 FY25 CAGR since IPO. 23

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BIRKENSTOCK® Huge untapped potential in APAC 60% OF GLOBAL POPULATION, <10% REVENUE SHARE – A MAJOR GROWTH OPPORTUNITY NORTH AMERICA EMEA APAC % of WORLD Pop. 5% % of Rev.1 >50% % of WORLD Pop. 30% % of Rev. 1 >35% % of WORLD Pop. 60% % of Rev. 1 <10% Note: World population data: United Nations WEBSITE, AS OF September 24th, 2025; 1 FY24 Revenue share. 24

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BIRKENSTOCK® China: opportunity in the world's largest consumer market €5B LUXURY FOOTWEAR MARKET GROWING 8% ANNUALLY1 – RISING WELLNESS-FOCUS FUELS DEMAND POPULATION 1,408M2 Thereof 944M Urban Population2 GDP PER CAPITA ~$13,500 /Year3 DISPOSABLE INCOME ~$7,500 /Year4 Footwear Market $97B5 Thereof $5B Luxury/Premium Segment1 <€25M BIRKENSTOCK Revenue in FY24 NOTE: 1 Reuters: Luxury shoemaker Manolo Blahnik enters China: 11/9/24; 2 National Bureau of Statistics of ChinA, STATISTICAL COMMUNIQUÉ ON 2024, AS OF SeptEMber 24th, 2025; 3 National Bureau of Statistics of ChinA, STATISTICAL COMMUNIQUÉ ON 2024, AS OF SeptEMber 24th, 2025; 4 DISPOSABLE INCOME PER CAPITA in URBAN HOUSEHOLDS 2024, National Bureau of Statistics of ChinA, STATISTICAL COMMUNIQUÉ ON 2024, AS OF SEPTEMBER 24th, 2025; 5 Projection for 2025, Statista Market Insights, as of September 24th, 2025. 25

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BIRKENSTOCK® CHINA: Own Retail as A Catalyst for Premium Brand Leadership In-store brand experience vital in delivering brand value to demand premium price point 27

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BIRKENSTOCK® CHINA: BRAND EXPERIENCES AND COMMUNITY EVENTS Offline activations fuel emotional loyalty and SOCIAL ENGAGEMENT FOR BRAND AMPLICATION 28

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BIRKENSTOCK® UNLOCKING China's growth potential 3 PILLAR OMNI CHANNEL EXPANSION Continued expansion of own retail and partner stores PRODUCT INNOVATION Shoe acceleration ENGAGEMENT Connecting through community Qualitative digital growth through channel segmentation Classics expansion Delivering purpose through experience 29

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BIRKENSTOCK® WHITE SPACE SPOTLIGHT: PRODUCT

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BIRKENSTOCK® VALUES AND FUNDAMENTALS GUIDING US THROUGH THE PROCESS OF PRODUCT CREATION PRODUCT CREATION Archive Franchise Category STRATEGY CORE VALUES Function Tradition Quality BRAND FUNDAMENTALS Purpose Core Invention Vision 31

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BIRKENSTOCK® Not a one-Trick Pony classics and new products make up our top-20 silhouettes Arizona 1973 Boston 1976 Gizeh 1983 Madrid 1963 Mayari 2009 Florida 1981 Bend 2020 Tokio 1987 Milano 1976 Zermatt 2019 Sydney 2019 London 1986 Buckley 2019 Highwood 2023 Lutry 2023 Franca 2020 Naples 2023 Kyoto 2020 Catalina 2024 Super-Birki 1990 32

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BIRKENSTOCK® SPOTLIGHT: Supply-CHAIN

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BIRKENSTOCK® our Vertically integrated supply chain 95% of our pairs assembled in our owned factories in Germany 100% OF OUR FOOTWEAR IS MADE IN THE EU 95% OF PRODUCTS ASSEMBLED IN-HOUSE IN GERMANY 100% OF OUR FOOTBEDS ARE MADE IN GERMANY DIRECT AND LONG-TERM PARTNERSHIPS WITH KEY SUPPLIERS ~5,000 SKILLED WORKERS AND EXPANDING >90<sup>%</sup>OF RAW MATERIALS SOURCED FROM EUROPE, WITH STRICT ETHICAL STANDARDS NOTE: DATA FOR FY25. 34

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BIRKENSTOCK® FOOTPRINT OF SEVEN OWNED FACTORIES SIX FACTORIES IN GERMANY, AND ONE IN PORTUGAL GERMANY GÖRLITZ FOOTBEDS \| FINAL ASSEMBLY STRÖDT FINAL ASSEMBLY PASEWALK EVA \| PU BERNSTADT LEATHER COMPONENTS ÜRZELL FOOTBEDS MARKERSDORF BUCKLES PORTUGAL AROUCA LEATHER COMPONETS 35

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BIRKENSTOCK® OUR SUPPLY CHAIN IS A FOcal point of how we operate DELIVERING STRONG VALUE TO SHAREHOLDERS FOCAL POINT OF HOW WE OPERATE Control over IP and end-to-end quality from raw material to finished product Direct partnerships with our suppliers and contract manufacturers Speed to innovate and commercialize our product Agility to react to shifts in demand and customer preferences Resilience to supply chain risks DELIVERING STRONG SHAREHOLDER VALUE Strong, predictable & improving margin generation, cutting out middle-man, fueled by ongoing automation and scale Opportunity to deploy FCF with short paybacks 36

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BIRKENSTOCK® WE HAVE PROVEN SCALABILITY OF OUR SUPPLY CHAIN Focus of capacity increase was on eva and pu SINCE FY231… 25% VOLUME GROWTH2 50% PRODUCTION HOURS2 +1,400 EMPLOYEES >50% EVA AND PU CAPACITY INCREASE >2X INCREASE IN CLOGS OUTPUT LIKE-FOR-LIKE PRODUCTION COST REDUCTION Arouca M&A and scaling Scaled from 100 to 700 workers Expansion to 6.000m2 production area Pasewalk newbuild Expected to be fully absorbed in Q3/FY26 ~10M pairs produced in FY25 Görlitz expansion Replacing EVA, PU with footbeds & final assembly 30% increase of footbed capacity NOTE: 1 compared to FY25; Rounded to the Nearest 5%-multiple. 37

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BIRKENSTOCK® …WHILE GROWTH REMAINED IN LEATHER Especially strong in articles with higher production minutes Leather Expansion - Revenue Share Textile Leather FY18 FY22 FY23 FY24 FY25 Production times indexed to Arizona Birkoflor 1.0 1.3 1.9 4.5 2.7 3.5 Arizona Birkoflor Arizona Natural Leather Arizona Rivet Suede leather Arizona Exquisite Natural Leather Boston Soft footbed Suede leather Boston Rivet Suede leather Share of units development (indicatively – FY23-25) 38

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BIRKENSTOCK® four priorities for our supply chain KEY FOCUS ON UNLOCKING GROWTH WITH expansion FACTORY FOOTPRINT Production capacity speed/agility Logistics network EFFICIENCIES ENABLE DOUBLE DIGIT REVENUE GROWTH ONGOING PRODUCTION EXPANSION INCLUDING NEW FACTORY OPENING FLEXIBILITY BETWEEN PRODUCTION GROUPS SUPPORT INCREASING PRODUCT COMPLEXITY MULTI-SPEED SUPPLY CHAIN INCREASING AGILITY OF SUPPLY FLEXIBILITY WITHIN SEASON TO REACT TO DEMAND CHANGES IN WEEKS INCREASED PRODUCT AVAILABILITY FURTHER INTEGRATION OF RAW MATERIAL SOURCING INCREASE CAPACITY, AND CONSOLIDATE LOGISTICS NETWORKEXPLORING REGIONAL HUB MODEL FINISHED GOODS SHIPPED DIRECTLY FROM FACTORY TO REGIONS EFFICIENCIES FROM AUTOMATION AND CONSOLIDATION LIKE-FOR-LIKE PRODUCTION SAVINGS ONGOING AUTOMATION OF UPPER PRODUCTION AND FINAL ASSEMBLY NETWORK AND SCALE EFFECTS 39

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BIRKENSTOCK® expansion projects underway to support growth Our next expansion will focus on sandals and clogs with flexibility to adjust GÖRLITZ FURTHER SCALING Status: Construction underway Go live in FY26 Focus: Sandals, Clogs, Footbeds Free-ed up halls in Görlitz after fully moving out EVA/PU production with 9,000m2 Strengthening cork-latex capacities for footbeds and final assembly for sandals and clogs WITTICHENAU ACQUISITION Status: Signed September 23rd, 2025 Go live end of FY27 Focus: Sandals, Clogs, Footbeds Large-scale brownfield acquisition (~80,000m²) for logistics & production expansion Flexible production area, initial focus of capacity expansions for footbeds, sandals and clogs 40

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