# EDGAR Filing Document

**Accession Number:** 0001799983
**File Stem:** 0001628280-23-002847
**Filing Date:** 2023-2
**Character Count:** 10978
**Document Hash:** 510c2e3cd9f4db8e79092e4144d2aa0a
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001628280-23-002847.hdr.sgml**: 20230209

**ACCESSION NUMBER**: 0001628280-23-002847

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 5

**CONFORMED PERIOD OF REPORT**: 20230131

**FILED AS OF DATE**: 20230209

**DATE AS OF CHANGE**: 20230209

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Global Blue Group Holding AG
- **CENTRAL INDEX KEY:** 0001799983
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** V8
- **FISCAL YEAR END:** 0331

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39477
- **FILM NUMBER:** 23600945

**BUSINESS ADDRESS:**
- **STREET 1:** ZURICHSTRASSE 38, 8306 BRUTTISELLEN
- **CITY:** BRUTTISELLEN
- **STATE:** V8
- **ZIP:** CH
- **BUSINESS PHONE:** 41 22 363 77 40

**MAIL ADDRESS:**
- **STREET 1:** ZURICHSTRASSE 38, 8306 BRUTTISELLEN
- **CITY:** BRUTTISELLEN
- **STATE:** V8
- **ZIP:** CH

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

Washington, D.C. 20549

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER**

**PURSUANT TO RULE 13a-16 OR 15d-16**

**UNDER THE SECURITIES EXCHANGE ACT OF 1934**

For the month of February 2023

Commission file number: 001-39477

**GLOBAL BLUE GROUP HOLDING AG**

(Exact name of Registrant as specified in its charter)

**Zürichstrasse 38, 8306 Brüttisellen, Switzerland**

**+41 22 363 77 40**

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

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| Form 20-F **☒** | Form 40-F |

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Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

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| | |
|:---|:---|
| Yes | No **☒** |

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Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

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| | |
|:---|:---|
| Yes | No **☒** |

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**INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K**

On February 9, 2023, **Global Blue Group Holding AG** (the "Company") issued a press release, attached as exhibit 99.1 to this Form 6-K, providing information regarding the dynamic recovery of Tax Free Shopping in Continental Europe, and Asia Pacific.

**INCORPORATION BY REFERENCE**

This report on Form 6-K and the exhibits hereto shall be deemed to be incorporated by reference into the registration statements on Form F-3 (Nos. 333-259200, and 333-267850) and Form S-8 (No. 333-260108) of the Company and the prospectuses incorporated therein, and to be a part thereof from the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.

**SIGNATURE**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;

Date: February 9, 2023

**GLOBAL BLUE GROUP HOLDING AG**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;

By: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<u>/s/ Jacques Stern</u>

Name: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jacques Stern

Title: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chief Executive Officer&nbsp;&nbsp;&nbsp;&nbsp;

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**EXHIBIT INDEX**

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| | |
|:---|:---|
| **Exhibit number** | **Description** |
| 99.1 | <u>[Press release regarding the](pr_msnglobalbluefebruary.htm)[dynamic](pr_msnglobalbluefebruary.htm)[recovery of Tax Free Shopping in Continental Europe, and Asia Pacific](pr_msnglobalbluefebruary.htm)</u> |

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## Exhibit 99.1

![](pr_msnglobalbluefebruary001.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1 GLOBAL BLUE RELEASES THE MONTHLY TAX FREE SHOPPING BUSINESS UPDATE FOR JANUARY 2023 Signy, Switzerland, February 9, 2023 New data from Global Blue shows that the dynamic recovery for Tax Free Shopping has continued to strengthen across Continental Europe and Asia Pacific. In Continental Europe, issued sales in store like-for-like has a stabilized recovery at 1061% in January vs. the same period in 2019. This strong recovery is despite an unfavorable basis of comparison due to the Orthodox New Year and the start of the Chinese New Year. US nationals continue to lead the recovery in the region. In Asia Pacific, the dynamic recovery continues to propel, reaching 961% in January vs. the same period in 2019. Japan remains a leader in the region with a strong and steady recovery. The reopening of China's border on January 8 has led to a slight acceleration of the recovery from Mainland Chinese shoppers in both Continental Europe and Asia Pacific. However, a gradual return to 2019 levels is expected. A stabilized recovery in Continental Europe In Continental Europe, recovery is stabilized at 106%1 in January 2023 vs. the same period in 2019. Within reopened travel corridors2, the recovery reached 147%2. Regarding origin markets, Global Blue data shows a sustained recovery across most nationalities. US nationals' recovery continues to reach new heights, with a recovery of 297%1 vs. the same period in 2019, while Gulf Cooperation Council citizens reached 224%1 vs. the same period in 2019. Asian shopper recovery continues to progress with South East Asia shopper recovery reaching 153%1 vs. the same period in 2019. Hong Kong and Taiwanese shopper recovery has propelled with a recovery of 139%1 vs. the same period in 2019. In terms of destination markets, the Mediterranean countries are at the forefront of the recovery. The recovery was predominantly led by France at 145%1, Portugal at 144%1, Greece at 139%1, Spain at 120%1, and Switzerland at 107%1. 1 Recovery rate is equal to 2023 Issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates). 2Open corridor is defined as a travel line between two countries, where there is no more sanitary or visa restrictions to go in the destination country and to come back in the origin country.

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![](pr_msnglobalbluefebruary002.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2 Progressing recovery across all destinations in Asia Pacific In Asia Pacific, recovery reached 96%1 in January vs. the same period in 2019. Within reopened travel corridors2, the recovery reached 158%1. In terms of origin markets, Hong Kong and Taiwan nationals are propelling the recovery at 385%1 in January vs. the same period in 2019. This was followed by North East Asia nationals at 159%1, and South East Asia nationals at 133%1. Regarding destination markets, Japan is leading the recovery with 116%1. After Japan, recovery was closely followed by South Korea at 76%1, and Singapore at 70%1. A gradual recovery for Chinese shoppers The reopening of borders on January 8 has led to a slight acceleration of the recovery from Mainland Chinese shoppers. The recovery reached 22%1 in Continental Europe (+4ppts compared to December) and 38%1 in Asia Pacific (+8 ppts compared to December), despite limited air capacity at 10%. Destinations without additional testing requirements are experiencing a stronger recovery, such as Switzerland with a recovery at 35%1, and Singapore at 45%1. In January, Mainland Chinese shoppers' willingness to travel reached a record-high at 76%3. However, a gradual recovery is expected due to limited air capacity. According to ForwardKeys data, the air capacity recovery from China to Continental Europe and Asia Pacific should reach 25% in Q2. APPENDIX Glossary - Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman - South East Asia include: Indonesia, Thailand, Cambodia, Phil ippines, Vietnam, Malaysia, Singapore - North East Asia include: Japan, South Korea YTD Data Issued SIS L/L recovery1 (in % of 2019) January 2023 December 2022 November 2022 October 2022 Q4 2022 Q3 2022 Q2 2022 Q1 2022 Continental Europe 106% 107% 102% 102% 104% 101% 75% 53% Asia Pacific 96% 90% 81% 68% 80% 51% 39% 16% TOTAL 102% 101% 96% 93% 97% 89% 65% 40% 1 Recovery rate is equal to 2023 Issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates). 2 Open corridor is defined as a travel line between two countries, where there is no more sanitary or visa restrictions to go in the destination country and to come back in the origin country. 3 According to the Global Blue Monthly Travel Sentiment barometer

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![](pr_msnglobalbluefebruary003.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3 MEDIA CONTACTS Virginie Alem – SVP Marketing & Communications Mail: valem@globalblue.com INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 Mail: fgibbons@globalblue.com ABOUT GLOBAL BLUE Globa l Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments par tner, empowering retai lers to improve their per formance and shoppers to enhance their experience. Globa l Blue offers innovative solution s in three different fie lds: • Tax Free Shopping: Helping retai lers at over 300,000 points of sale to e ffic ient ly manage 35 mil l i on Tax Free Shopping transactions a year, thanks to i ts fu l ly in tegrated in -house technology plat form. Meanwhi le , i ts industry -leading digi tal Tax Free shopper so lutions create a better , more seamless customer experience . • Payment services: Providing a ful l suite of foreign exchange and Payment technology solutions that a l low acquirers, hote ls, and retai lers to offer value -added services and improve the cus tomer experience during 31 mi l l ion payment transactions a year at 130,000 points of interaction . • Complementary Reta ilTech: Offer ing new technology so lutions to retai lers, including digi tal receipts and eCommerce returns , that can be eas i ly integrated with their core systems and al low them to optimize and digita l ize their processes throughout the omni -channe l customer journey, both in -store and online. In addi t ion, our data and advisory serv ices offer a strategic advisory to help retai lers identify opportunit ies for growth, whi le our shopper exper ience and engagement solut ions provide data -dr i ven solutions to increase footfal l, convert footfa ll to revenue and enhance performance. For more in formation, vis i t http://www.globalblue.com/corporate/ Global Blue Monthly Speaker Notes Data, January 2023, Source: Global Blue

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