# EDGAR Filing Document

**Accession Number:** 0001954010
**File Stem:** 0001670254-23-000263
**Filing Date:** 2023-3
**Character Count:** 315036
**Document Hash:** 67bf2a4af755d32c71a93062f63b374d
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001670254-23-000263.hdr.sgml**: 20230329

**ACCESSION NUMBER**: 0001670254-23-000263

**CONFORMED SUBMISSION TYPE**: C/A

**PUBLIC DOCUMENT COUNT**: 17

**FILED AS OF DATE**: 20230329

**DATE AS OF CHANGE**: 20230329

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Bow Wow Labs, Inc
- **CENTRAL INDEX KEY:** 0001954010
- **IRS NUMBER:** 814979958
- **STATE OF INCORPORATION:** DE

**FILING VALUES:**
- **FORM TYPE:** C/A
- **SEC ACT:** 1933 Act
- **SEC FILE NUMBER:** 020-31597
- **FILM NUMBER:** 23773917

**BUSINESS ADDRESS:**
- **STREET 1:** 448 IGNACIO BLVD, #506
- **CITY:** NOVATO
- **STATE:** CA
- **ZIP:** 94949
- **BUSINESS PHONE:** 5106982462

**MAIL ADDRESS:**
- **STREET 1:** 448 IGNACIO BLVD, #506
- **CITY:** NOVATO
- **STATE:** CA
- **ZIP:** 94949

## Ex-99

### Attached PDF Documents

**Attachment 1:** `document_1.pdf`

# Form C

## Cover Page

Name of issuer:

Bow Wow Labs, Inc

Legal status of issuer:

Form: Corporation

Jurisdiction of Incorporation/Organization: DE

Date of organization: 1/3/2017

Physical address of issuer:

448 Ignacio Blvd, #508

Novato CA 94949

Website of issuer:

http://www.bowwowlabs.com

Name of intermediary through which the offering will be conducted:

Wefunder Portal LLC

CIK number of intermediary:

0001670254

SEC file number of intermediary:

007-00033

CRD number, if applicable, of intermediary:

283503

Amount of compensation to be paid to the intermediary, whether as a dollar amount or a percentage of the offering amount, or a good faith estimate if the exact amount is not available at the time of the filing, for conducting the offering, including the amount of referral and any other fees associated with the offering:

7.25% of the offering amount upon a successful fundraise, and be entitled to reimbursement for out-of-pocket third party expenses it pays or incurs on behalf of the Issuer in connection with the offering.

Any other direct or indirect interest in the issuer held by the intermediary, or any arrangement for the intermediary to acquire such an interest:

No

Type of security offered:

☑ Common Stock

☐ Preferred Stock

☐ Debt

☐ Other

If Other, describe the security offered:

Target number of securities to be offered:

294,120

Price:

$0.38000

Method for determining price:

Dividing pre-money valuation $23,336,750.00 (or $20,880,250.00 for investors in the first $299,999.68) by number of shares outstanding on fully diluted basis.

Target offering amount:

$100,000.80

Oversubscriptions accepted:

☑ Yes

☐ No

If yes, disclose how oversubscriptions will be allocated

☐ Pro-rata basis
☐ First-come, first-served basis
☑ Other

If other, describe how oversubscriptions will be allocated:

As determined by the issuer

Maximum offering amount (if different from target offering amount):

$1,234,999.94

Deadline to reach the target offering amount:

4/30/2023

NOTE: If the sum of the investment commitments does not equal or exceed the target offering amount at the offering deadline, no securities will be sold in the offering, investment commitments will be cancelled and committed funds will be returned.

Current number of employees:

6

|  | Most recent fiscal year-end: | Prior fiscal year-end: |
| --- | --- | --- |
| Total Assets: | $1,004,814.00 | $1,305,512.00 |
| Cash & Cash Equivalents: | $64,643.00 | $141,588.00 |
| Accounts Receivable: | $65,755.00 | $30,328.00 |
| Short-term Debt: | $3,931,147.00 | $1,179,151.00 |
| Long-term Debt: | $0.00 | $1,970,096.00 |
| Revenues/Sales: | $4,443,500.00 | $3,253,407.00 |
| Cost of Goods Sold: | $2,943,736.00 | $1,786,465.00 |
| Taxes Paid: | $800.00 | $0.00 |
| Net Income: | ($1,147,370.00) | ($876,924.00) |

Select the jurisdictions in which the issuer intends to offer the securities:

AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY, BS, GU, PR, VI, IV

## Offering Statement

Respond to each question in each paragraph of this part. Set forth each question and any notes, but not any instructions thereto, in their entirety. If disclosure in response to any question is responsive to one or more other questions, it is not necessary to repeat the disclosure. If a question or series of questions is inapplicable or the response is available elsewhere in the Form, either state that it is inapplicable, include a cross-reference to the responsive disclosure, or omit the question or series of questions.

Be very careful and precise in answering all questions. Give full and complete answers so that they are not misleading under the circumstances involved. Do not discuss any future performance or other anticipated event unless you have a reasonable basis to believe that it will actually occur within the foreseeable future. If any answer requiring significant information is materially inaccurate, incomplete or misleading, the Company, its management and principal shareholders may be liable to investors based on that information.

### THE COMPANY

1. Name of issuer:

Bow Wow Labs, Inc

### COMPANY ELIGIBILITY

2. ☑ Check this box to certify that all of the following statements are true for the issuer.

- Organized under, and subject to, the laws of a State or territory of the United States or the District of Columbia.
- Not subject to the requirement to file reports pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934.
- Not an investment company registered or required to be registered under the Investment Company Act of 1940.
- Not ineligible to rely on this exemption under Section 4(a)(6) of the Securities Act as a result of a disqualification specified in Rule 503(a) of Regulation Crowdfunding.
- Has filed with the Commission and provided to investors, to the extent required, the ongoing annual reports required by Regulation Crowdfunding during the two years immediately preceding the filing of this offering statement (or for such shorter period that the issuer was required to file such reports).
- Not a development stage company that (a) has no specific business plan or (b) has indicated that its business plan is to engage in a merger or acquisition with an unidentified company or companies.

INSTRUCTION TO QUESTION 2: If any of these statements are not true, then you are NOT eligible to rely on this exemption under Section 4(a)(6) of the Securities Act.

3. Has the issuer or any of its predecessors previously failed to comply with the omission

reporting requirements of Rule 202 of Regulation Crowdfunding?

Yes ☑

## DIRECTORS OF THE COMPANY

4. Provide the following information about each director (and any persons occupying a similar status or performing a similar function) of the issuer.

| Director | Principal Occupation | Main Employer | Year Joined as Director |
| --- | --- | --- | --- |
| Michael D. London | corporate executive | FORB Ventures | 2017 |
| Harvey Poppel | Investments | self | 2022 |
| Steve D Mayer | Certified Public Accountant | SD Mayor & Associates | 2022 |

For three years of business experience, refer to Appendix D: Director & Officer Work History.

## OFFICERS OF THE COMPANY

5. Provide the following information about each officer (and any persons occupying a similar status or performing a similar function) of the issuer.

| Officer | Positions Held | Year Joined |
| --- | --- | --- |
| Brian O'Neil | COO | 2022 |
| James Navin | CFO | 2022 |
| Michael D. London | CEO | 2017 |
| Johnna Devereaux | Vice President | 2020 |
| Brad Allen | Vice President | 2020 |
| Phil Cooper | Vice President | 2018 |

For three years of business experience, refer to Appendix D: Director & Officer Work History.

*DISTRICTION TO QUESTION 5: For purposes of this Question 5, the term officer means a president, vice president, secretary, treasurer or principal financial officer, comptroller or principal accounting officer, and any person that routinely performing similar functions.*

## PRINCIPAL SECURITY HOLDERS

6. Provide the name and ownership level of each person, as of the most recent practicable date, who is the beneficial owner of 20 percent or more of the issuer's outstanding voting equity securities, calculated on the basis of voting power.

| Name of Holder | No. and Class of Securities Now Held | % of Voting Power Prior to Offering |
| --- | --- | --- |
| FORBventures, LLC (Michael London, Managing Member) | 22500000.0 common stock | 37.2 |
| Scott Woolwine | 12500000.0 common stock | 20.7 |

*DISTRICTION TO QUESTION 6: The above information must be provided as of a date that is no more than 120 days prior to the date of filing of this offering statement.*

To calculate total voting power, include all securities for which the person directly or indirectly has or shares the voting power, which includes the power to vote or to direct the voting of such securities. If the person has the right to acquire voting power of such securities within 60 days, including through the exercise of any option, warrants or right, the conversion of a security, or other arrangement, or if securities are held by a member of the family, through corporations or partnerships, or otherwise in a manner that would allow a person to direct or control the voting of the securities (or share in such direction or control - as, for example, a co-muster) they should be included as being 'beneficially owned.' You should include an explanation of these circumstances in a footnote to the 'Number of and Class of Securities Now Held.' To calculate outstanding voting equity securities, assume all outstanding options are exercised and all outstanding convertible securities converted.

## BUSINESS AND ANTICIPATED BUSINESS PLAN

7. Describe in detail the business of the issuer and the anticipated business plan of the issuer.

For a description of our business and our business plan, please refer to the attached Appendix A, Business Description & Plan.

*DISTRICTION TO QUESTION 7: Wefender will provide your company's Wefender profile as an appendix (Appendix A) to the Form C in PDF format. The submission will include all Q&A items and 'read more' links in an un-collegated format. All videos will be transcribed.*

This means that any information provided in your Wefender profile will be provided to the SEC in response to this question. As a result, your company will be potentially liable for misstatements and omissions in your profile under the Securities Act of 1933, which requires you to provide material information related to your business and anticipated business plan. Please review your Wefender profile carefully to ensure it provides all material information, is not false or misleading, and does not omit any information that would cause the information included to be false or misleading.

## RISK FACTORS

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document.

The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the

any securities offered at the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

8. Discuss the material factors that make an investment in the issuer speculative or risky:

Speculative Investment / High Risk: An investment in the Company's common stock is speculative and involves a high degree of risk. There can be no guarantee that investors will realize a return on an investment in Company, or that investors will not lose their entire investment.

Early-Stage Business: The Company is an early-stage business with a short operating history. The Company's prospects must be considered in light of the risks, problems, uncertainties, delays and expenses encountered by any business in its development stage, some of which are beyond the Company's control. The Company's failure to successfully address these risks and uncertainties could have a material adverse effect on the Company's financial conditions and results of operations. Some of these risks and uncertainties include the Company's ability to: (i) attract and maintain a larger base of customers; (ii) deliver products profitably and at an acceptable price; (iii) respond effectively to competitive developments; and (iv) build infrastructure, including the hiring of management and staff, and conducting research and development to properly support the Company's current and future business plans.

Stiff Competition: The Company faces stiff competition from direct and indirect competitors, including manufacturers of pet products and from new entrants into the marketplace. Competition may intensify in the future. Many of the Company's competitors and potential competitors have substantially greater financial, technical, and marketing resources; more capital; more experience; greater market penetration; better sales and distribution channels; larger customer bases; longer operating histories; greater name recognition; and more established business relationships than the Company. Moreover, in the course of exploring strategic alternatives for the Company, we have made disclosures of our confidential and proprietary information relating to our business plans to a limited number of competitors and other participants in the industry. Although these disclosures have been made subject to nondisclosure agreements and other typical safeguards, there can be no assurance that the recipients of this information will not attempt to use it to further their own interests to the detriment of the Company. Certain of these competitors may be able to develop and market competitive products, devote greater resources to the marketing and sale of their products, move more quickly to introduce new products and services, and adopt more aggressive pricing policies than can the Company. The Company's inability to successfully compete against these or any of our other competitors will have a material adverse effect on our business, results of operations and financial condition.

International Supply Chain: Our primary product, the Bow Wow Buddy, is currently manufactured in China. Some secondary products come from outside the US. Tertiary products are natural products from animal sources, often from sources outside the United States. As such, international tensions could disrupt supply of products available for sale.

Volatile Input Costs: A great portion of the Company's products are natural products and as such are subject to price fluctuations due changes in supply and demand, natural disasters, and other constraints. Changes in commodity prices and potential inability to pass such increases on to our customers may have an adverse effect on our results of operations and financial condition.

Location-Dependent: The Company's principal warehouse and fulfillment facility is located in California exposing the Company to location and concentration risks.

Online Sales Channel: Primary sales channel is online direct to customers/consumers. Any disruption to Company website or internet service may negatively impact sales. Social media-generated interest in our products may be short-lived, and social media may leave to rapid changes in market perception of our products, whether positive or negative.

Marketing and Distribution Efforts: The Company's success is dependent upon its marketing and distribution efforts. We have historically leveraged online resources, especially social media, for marketing, but we lack the financial resources to undertake extensive marketing activities like some of our larger competitors.

Returns, Warranty Claims, Defects and Recalls: Product exchanges, returns, warranty claims, defects and recalls may adversely affect the Company's business. The Company's products may be subject to requests for product exchanges, returns, warranty claims and recalls. If the Company is unable to maintain control of the quality of its products, the Company will incur costs to replace or recall products, and to service our customers. Any product returns, exchanges, or recalls may have a material adverse effect on the Company's business, operations and profitability, and may result in the loss of customers and goodwill. Defective products, products that fail to meet quality control standards, and products that do not comply with applicable safety and health standards, may reduce the effectiveness of our products, and the Company's customers' satisfaction with our products. Further, such defects may cause harm or death to persons who use such defective products, which could subject us to liability and potential legal claims, with adverse effects on our reputation, goodwill and operating results.

Dependence on Small Team: The Company's primary business model is to keep overhead low by having a small internal team with high level experienced full and part time people and to outsource all key areas of the business such as design,

manufacturing, fulfillment and e-commerce. The loss of any senior members of the management team or failure by any of the third parties to perform for any reason could seriously put the Company at risk to be unable to perform necessary business functions.

Arbitrary Offering Price: The offering price of our stock is arbitrary. The offering price does not necessarily bear any relation to the market or book value of the assets or prospects of the Company, the valuation of other companies in its industry or any other accepted criterion of value.

Potential For Dilution: Investors' percentage ownership of the Company may be diluted by future equity issuances. To the extent the Company sells or otherwise issues additional shares or other equity securities, or securities convertible into equity (such as convertible notes and SAFEs), to raise additional capital or to compensate employees and other persons, the percentage ownership of the Company held by an investor in this offering will be diluted unless, the investor (a) is offered the opportunity to participate, (b) is eligible to participate, (c) elects to participate and (d) pays for additional shares or other equity securities or convertible securities, on terms sufficient to maintain their percentage ownership. Investors have no such participation rights under the Company's governing documents and are unlikely to gain any such rights.

Use of Proceeds: The Company may apply the proceeds of sales of stock in management's discretion. Although a substantial portion of the proceeds of the sale of stock are intended to be utilized generally to implement the proposed business plan and growth of the Company, such proceeds are not otherwise being designated for any more specific purposes. Accordingly, investors will be entirely dependent on the judgment of management in connection with the allocation of the funds raised herein. There can be no assurance that determinations ultimately made by management relating to the specific allocation of the net proceeds of the sale of stock will permit the Company to achieve its business objectives.

No Dividends: The Company does not anticipate paying any dividends for the foreseeable future, and therefore investors should not acquire common stock if they wish to receive dividends. The Company currently intends to retain its future earnings to support operations and to finance expansion and, therefore does not anticipate paying any dividends in the foreseeable future.

Need for Additional Capital: The Company has an aggressive growth strategy that will require additional rounds of funding in the future to achieve its stated goals and any inability to raise the capital it requires could put the Company at risk to be unable to continue.

Terms of Future Preferred Stock: If we successfully raise capital from venture capital firms or other professional investors in the future, we may issue those professional investors preferred stock. The terms of such preferred stock are unknown today and would be subject to negotiation with those professional investors. However, investors in this offering, holding common stock should be aware that such preferred stock would very likely carry important preferential rights over our common stock being sold in this offering, such as: (a) a preferred dividend that accrues and is generally payable before any dividends are payable on the common stock; (b) a liquidation preference in most liquidation scenarios that permits the holders of preferred stock to receive a return of their investment (or even a multiple of their investment) before any liquidation proceeds are payable on the common stock; (c) preferential voting rights giving the holders of preferred stock the right to block certain corporate actions -- as well as to vote alongside the voting holders of common stock; and (d) the right to designate one or directors to the Company's board of directors.

Transfer Restrictions / Illiquid Securities: There are substantial restrictions on transferability of our stock. Moreover, our stock is illiquid and there is currently, and there may never be, a market for resale of our stock.

Risk of Infringement of Company IP: Third parties may infringe upon the Company's intellectual property. While the Company generally requires employees, independent contractors, and consultants to execute confidentiality agreements, the Company's intellectual property or proprietary rights could be infringed or misappropriated, which could result in expensive and protracted litigation. The Company relies on a combination of patent, trademark, copyright, and trade secret rights to protect its interests. Despite the Company's efforts to protect its intellectual property and proprietary rights, unauthorized parties may attempt to copy or otherwise obtain and use its products or technology. Effectively policing the unauthorized use of the Company's intellectual property is time-consuming and costly, and there can be no assurance that the steps taken by the Company will prevent misappropriation of its intellectual property, particularly in foreign countries where in many instances the local laws or legal systems do not offer the same level of protection as in the United States.

Risk of Infringement of Third Parties' IP: Third parties may allege that the Company is infringing upon their intellectual property. Third parties may claim that the Company infringes upon their intellectual property rights and the Company may become a party to time-consuming and expensive litigation or settlements. If others claim, or the Company otherwise discovers, that the Company's products infringe or may potentially infringe upon their intellectual property rights, the Company may be forced to reengineer its products, seek expensive licenses, engage in expensive and time-consuming litigation, or stop marketing its products. Any reengineering effort may not be successful and the Company cannot be certain as to whether such licenses would be available. Even if such licenses were available, the Company cannot be certain that any licenses would be offered to the Company on commercially reasonable terms.

Uncertain Prospects for Future Financings: The Company may never receive future equity financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an initial public offering (IPO). If no liquidity event occurs, investors could be left holding their stock in perpetuity.

Indebtedness: The Company has a substantial amount of indebtedness. The Company considers its relationships with its lenders to be good, and the maturity date of the Company's convertible notes has been extended to December 31, 2025, but there can be no assurance that the Company will have adequate capital to repay its indebtedness when due. If the Company is unable to repay its indebtedness, its creditors, and not its stockholders, will have first priority to its assets.

No Representation by Company Counsel: Legal counsel to the Company represents the Company only and is not counsel to any investor. Legal counsel to the Company has not and will not be engaged to protect the interests of prospective investors and should not be viewed as representing any prospective investor in the common stock. Prospective investors should consult with and rely upon their own counsel concerning an investment in the Company and any other matters related thereto, including tax consequences resulting from an investment in the Company. However, if an investor has chosen not to seek legal advice, then he or she will not have been represented by any counsel in connection herewith.

No SEC Review: Because our stock is being offered and sold in a non-public offering that is not required to be registered under federal or state securities laws, investors will not have the benefit of review by the Securities and Exchange Commission (SEC) or by any state securities commissioner.

Johnna Devereaux, Dean Letcher, Brad Allen and Phil Cooper are part-time officers. As such, it is likely that the company will not make the same progress as it would if that were not the case.

Dependence on Key Personnel: The Company's future success is highly dependent on the talented, experienced team of full-time and part-time members and the loss of some of those people could materially impact the Company's outcome. Johnna Devereaux, Dean Letcher, Brad Allen and Phil Cooper are part-time officers. As such, it is likely that the Company will not make the same progress as it would if that were not the case.

INSTRUCTION TO QUESTION 8. Avoid generalized statements and include only those factors that are unique in the issuer. Discussion should be tailored to the issuer's business and the offering and should not repeat the factors addressed in the legends set forth above. No specific number of risk factors is required to be identified.

## The Offering

### USE OF FUNDS

9. What is the purpose of this offering?

The Company intends to use the net proceeds of this offering for working capital and general corporate purposes, which includes the specific items listed in item 10 below. While the Company expects to use the net proceeds from the Offering in the manner described above, it cannot specify with certainty the particular uses of the net proceeds that it will receive from this Offering. Accordingly, the Company will have broad discretion in using these proceeds.

10. How does the issuer intend to use the proceeds of this offering?

If we raise: $100,001

Use of Proceeds: 20% to marketing (social media, advertising, etc.) 50% to new product development, 22.75% to increasing inventory, and 7.25% to Wefunder fees.

If we raise: $1,235,000

Use of Proceeds: 22.75% to marketing (social media, advertising, etc.) 20% to new product development, 20% to mold production, 30% to increasing new products inventory, 7.25% to Wefunder fees.

INSTRUCTION TO QUESTION 10. An issuer must provide a reasonably detailed description of any intended use of proceeds, such that investors are provided with an adequate amount of information to understand how the offering proceeds will be used. If an issuer has identified a range of possible uses, the issuer should identify and describe each probable use and the factors the issuer may consider in allocating proceeds among the potential uses. If the issuer will accept proceeds in excess of the target offering amount, the issuer must describe the purpose, method for allocating over-subscriptions, and intended use of the excess proceeds with similar specificity. Please include all potential uses of the proceeds of the offering, including any that may apply only in the case of over-subscriptions. If you do not do so, you may later be required to attend your Form C. Wefunder is not responsible for any failure by you to describe a potential use of offering proceeds.

### DELIVERY & CANCELLATIONS

11. How will the issuer complete the transaction and deliver securities to the investors?

Book Entry and Investment in the Co-Issuer. Investors will make their investments by investing in interests issued by one or more co-issuers, each of which is a special purpose vehicle ("SPV"). The SPV will invest all amounts it receives from investors in securities issued by the Company. Interests issued to investors by the SPV will be in book entry form. This means that the investor will not receive a certificate representing his or her investment. Each investment will be recorded in the books and records of the SPV. In addition, investors' interests in the investments will be recorded in each investor's "Portfolio" page on the Wefunder platform. All references in this Form C or any other documentation presented by the Company, including without limitation its subscription agreements, to an investor's investment in the Company (or similar phrases) should be interpreted to

mean the investor's investments in an SPV, which will in turn be invested in the Company.

12. How can an investor cancel an investment commitment?

NOTE: Investors may cancel an investment commitment until 48 hours prior to the deadline identified in these offering materials.

The intermediary will notify investors when the target offering amount has been met. If the issuer reaches the target offering amount prior to the deadline identified in the offering materials, it may close the offering early if it provides notice about the new offering deadline at least five business days prior to such new offering deadline (absent a material change that would require an extension of the offering and reconfirmation of the investment commitment).

If an investor does not cancel an investment commitment before the 48-hour period prior to the offering deadline, the funds will be released to the issuer upon closing of the offering and the investor will receive securities in exchange for his or her investment.

If an investor does not reconfirm his or her investment commitment after a material change is made to the offering, the investor's investment commitment will be cancelled and the committed funds will be returned.

An investor's right to cancel. An investor may cancel his or her investment commitment at any time until 48 hours prior to the offering deadline.

If there is a material change to the terms of the offering or the information provided to the investor about the offering and/or the Company, the investor will be provided notice of the change and must re-confirm his or her investment commitment within five business days of receipt of the notice. If the investor does not reconfirm, he or she will receive notifications disclosing that the commitment was cancelled, the reason for the cancellation, and the refund amount that the investor is required to receive. If a material change occurs within five business days of the maximum number of days the offering is to remain open, the offering will be extended to allow for a period of five business days for the investor to reconfirm.

If the investor cancels his or her investment commitment during the period when cancellation is permissible, or does not reconfirm a commitment in the case of a material change to the investment, or the offering does not close, all of the investor's funds will be returned within five business days.

Within five business days of cancellation of an offering by the Company, the Company will give each investor notification of the cancellation, disclose the reason for the cancellation, identify the refund amount the investor will receive, and refund the investor's funds.

The Company's right to cancel. The Investment Agreement you will execute with us provides the Company the right to cancel for any reason before the offering deadline.

If the sum of the investment commitments from all investors does not equal or exceed the target offering amount at the time of the offering deadline, no securities will be sold in the offering, investment commitments will be cancelled and committed funds will be returned.

## Ownership and Capital Structure

THE OFFERING

13. Describe the terms of the securities being offered.

Priced Round: $23,336,750 pre-money valuation

See exact security attached as Appendix B, Investor Contracts

Bow Wow Labs, Inc is offering up to 3,342,879.00 shares of common stock, at a price per share of $0.38.

Investors in the first $299,999.68 of the offering will receive stocks at a price per share of $0.34, and a pre-money valuation of $20,880,250.

The campaign maximum is $1,234,999.94 and the campaign minimum is $100,000.80.

Securities Issued by the SPV

Instead of issuing its securities directly to investors, the Company has decided to issue its securities to the SPV, which will then issue interests in the SPV to investors. The SPV has been formed by Wefunder Admin, LLC and is a co-issuer with the Company of the securities being offered in this offering. The Company's use of the SPV is intended to allow investors in the SPV to achieve the same economic exposure, voting power, and ability to assert State and Federal law rights, and receive the same disclosures, as if they had invested directly in the Company. The Company's use of the SPV will not result in any additional fees being charged to investors.

The SPV has been organized and will be operated for the sole purpose of directly acquiring, holding and disposing of the Company's securities, will not borrow

money and will use all of the proceeds from the sale of its securities solely to purchase a single class of securities of the Company. As a result, an investor investing in the Company through the SPV will have the same relationship to the Company's securities, in terms of number, denomination, type and rights, as if the investor invested directly in the Company.

## Voting Rights

If the securities offered by the Company and those offered by the SPV have voting rights, those voting rights may be exercised by the investor or his or her proxy. The applicable proxy is the Lead Investor, if the Proxy (described below) is in effect.

## Proxy to the Lead Investor

The SPV securities have voting rights. With respect to those voting rights, the investor and his, her, or its transferees or assignees (collectively, the "Investor"), through a power of attorney granted by Investor in the Investor Agreement, has appointed or will appoint the Lead Investor as the Investor's true and lawful proxy and attorney (the "Proxy") with the power to act alone and with full power of substitution, on behalf of the Investor to: (i) vote all securities related to the Company purchased in an offering hosted by Wefunder Portal, and (ii) execute, in connection with such voting power, any instrument or document that the Lead Investor determines is necessary and appropriate in the exercise of his or her authority. Such Proxy will be irrevocable by the Investor unless and until a successor lead investor ("Replacement Lead Investor") takes the place of the Lead Investor. Upon notice that a Replacement Lead Investor has taken the place of the Lead Investor, the Investor will have five (5) calendar days to revoke the Proxy. If the Proxy is not revoked within the 5-day time period, it shall remain in effect.

## Restriction on Transferability

The SPV securities are subject to restrictions on transfer, as set forth in the Subscription Agreement and the Limited Liability Company Agreement of Wefunder SPV, LLC, and may not be transferred without the prior approval of the Company, on behalf of the SPV.

14. Do the securities offered have voting rights?

☐ Yes
☑ No

15. Are there any limitations on any voting or other rights identified above?

See the above description of the Proxy to the Lead Investor.

16. How may the terms of the securities being offered be modified?

The terms of the Company's common stock being sold in this offering may be modified only by the adoption of a Certificate of Amendment to the Company's Certificate of Incorporation, which would require approval by the Company's Board of Directors and the holders of a majority of the issued and outstanding shares of the Company's common stock. If the Company issues additional classes of stock, such as preferred stock in future, then the consent of the holders of such classes of stock may also be required. In addition, the Company's lenders have contractual rights that require their consent to changes in the Company's Certificate of Incorporation.

## RESTRICTIONS ON TRANSFER OF THE SECURITIES BEING OFFERED:

The securities being offered may not be transferred by any purchaser of such securities during the one year period beginning when the securities were issued, unless such securities are transferred:

1. to the issuer;
2. to an accredited investor;
3. as part of an offering registered with the U.S. Securities and Exchange Commission; or
4. to a member of the family of the purchaser or the equivalent, to a trust controlled by the purchaser, to a trust created for the benefit of a member of the family of the purchaser or the equivalent, or in connection with the death or divorce of the purchaser or other similar circumstance.

NOTE: The term "accredited investor" means any person who comes within any of the categories set forth in Rule 501(a) of Regulation D, or who the seller reasonably believes comes within any of such categories, at the time of the sale of the securities to that person.

The term "member of the family of the purchaser or the equivalent" includes a child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the purchaser, and includes adoptive relationships. The term "spousal equivalent" means a cohabitant occupying a relationship generally equivalent to that of a spouse.

## DESCRIPTION OF ISSUER'S SECURITIES

17. What other securities or classes of securities of the issuer are outstanding? Describe the material terms of any other outstanding securities or classes of securities of the issuer.

| Class of Security | Securities (or Amount) Authorized | Securities (or Amount) Outstanding | Voting Rights |
| --- | --- | --- | --- |
| Common | 100000000 | 52500000 | Yes |

| Class of Security | Securities Reserved for Issuance upon Exercise or Conversion |
| --- | --- |
| Warrants: | 912500 |
| Options: | 8000000 |

Describe any other rights:

Convertible Noteholders have the right to convert the outstanding balance of their notes if and when the Company raises $2,000,000 or more in preferred stock financing, into preferred stock of the same class but at a 20% discount to pricing of such preferred stock for new investors in that preferred stock financing (a conversion discount).

18. How may the rights of the securities being offered be materially limited, diluted or qualified by the rights of any other class of security identified above?

The holders of a majority-in-interest of voting rights in the Company could limit the Investor's rights in a material way. For example, those interest holders could vote to change the terms of the agreements governing the Company's operations or cause the Company to engage in additional offerings (including potentially a public offering).

These changes could result in further limitations on the voting rights the Investor will have as an owner of equity in the Company, for example by diluting those rights or limiting them to certain types of events or consents.

To the extent applicable, in cases where the rights of holders of convertible debt, SAFES, or other outstanding options or warrants are exercised, or if new awards are granted under our equity compensation plans, an Investor's interests in the Company may be diluted. This means that the pro-rata portion of the Company represented by the Investor's securities will decrease, which could also diminish the Investor's voting and/or economic rights. In addition, as discussed above, if a majority-in-interest of holders of securities with voting rights cause the Company to issue additional equity, an Investor's interest will typically also be diluted.

Based on the risk that an Investor's rights could be limited, diluted or otherwise qualified, the Investor could lose all or part of his or her investment in the securities in this offering, and may never see positive returns.

Additional risks related to the rights of other security holders are discussed below, in Question 20.

19. Are there any differences not reflected above between the securities being offered and each other class of security of the issuer?

No.

20. How could the exercise of rights held by the principal shareholders identified in Question 6 above affect the purchasers of the securities being offered?

As holders of a majority-in-interest of voting rights in the Company, **the shareholders** may make decisions with which the Investor disagrees, or that negatively affect the value of the Investor's securities in the Company, and the Investor will have no recourse to change these decisions. The Investor's interests may conflict with those of other investors, and there is no guarantee that the Company will develop in a way that is optimal for or advantageous to the Investor.

For example, **the shareholders** may change the terms of the Articles of Incorporation for the company, change the terms of securities issued by the Company, change the management of the Company, and even force out minority holders of securities. **The shareholders** may make changes that affect the tax treatment of the Company in ways that are unfavorable to you but favorable to them. They may also vote to engage in new offerings and/or to register certain of the Company's securities in a way that negatively affects the value of the securities the Investor owns. Other holders of securities of the Company may also have access to more information than the Investor, leaving the Investor at a disadvantage with respect to any decisions regarding the securities he or she owns. **The shareholders** have the right to redeem their securities at any time. **Shareholders** could decide to force the Company to redeem their **securities** at a time that is not favorable to the Investor and is damaging to the Company. Investors' exit may affect the value of the Company and/or its viability. In cases where the rights of holders of convertible debt, SAFES, or other outstanding options or warrants are exercised, or if new awards are granted under our equity compensation plans, an Investor's interests in the Company may be diluted. This means that the pro-rata portion of the Company represented by the Investor's securities will decrease, which could also diminish the Investor's voting and/or economic rights. In addition, as discussed above, if a majority-in-interest of holders of securities with voting rights cause the Company to issue additional stock, an Investor's interest will typically also be diluted.

Based on the risks described above, the Investor could lose all or part of his or her investment in the securities in this offering, and may never see positive returns.

21. How are the securities being offered being valued? Include examples of methods for how such securities may be valued by the issuer in the future, including during subsequent corporate actions.

The offering price for the securities offered pursuant to this Form C has been determined arbitrarily by the Company, and does not necessarily bear any

relationship to the Company's book value, assets, earnings or other generally accepted valuation criteria. In determining the offering price, the Company did not employ investment banking firms or other outside organizations to make an independent appraisal or evaluation. Accordingly, the offering price should not be considered to be indicative of the actual value of the securities offered hereby.

In the future, we will perform valuations of our common stock that take into account factors such as the following:

1. unrelated third party valuations of our common stock;
2. the price at which we sell other securities, such as convertible debt or preferred Stock, in light of the rights, preferences and privileges of our those securities relative to those of our common stock;
3. our results of operations, financial position and capital resources;
4. current business conditions and projections;
5. the lack of marketability of our common stock;
6. the hiring of key personnel and the experience of our management;
7. the introduction of new products;
8. the risk inherent in the development and expansion of our products;
9. our stage of development and material risks related to our business;
10. the likelihood of achieving a liquidity event, such as an initial public offering or a sale of our company given the prevailing market conditions and the nature and history of our business;
11. industry trends and competitive environment;
12. trends in consumer spending, including consumer confidence;
13. overall economic indicators, including gross domestic product, employment, inflation and interest rates; and
14. the general economic outlook.

We will analyze factors such as those described above using a combination of financial and market-based methodologies to determine our business enterprise value. For example, we may use methodologies that assume that businesses operating in the same industry will share similar characteristics and that the Company's value will correlate to those characteristics, and/or methodologies that compare transactions in similar securities issued by us that were conducted in the market.

22. What are the risks to purchasers of the securities relating to minority ownership in the issuer?

An Investor in the Company will likely hold a minority position in the Company, and thus be limited as to its ability to control or influence the governance and operations of the Company.

The marketability and value of the Investor's interest in the Company will depend upon many factors outside the control of the Investor. The Company will be managed by its officers and be governed in accordance with the strategic direction and decision-making of its Board Of Directors, and the Investor will have no independent right to name or remove an officer or member of the Board Of Directors of the Company.

Following the Investor's investment in the Company, the Company may sell interests to additional investors, which will dilute the percentage interest of the Investor in the Company. The Investor may have the opportunity to increase its investment in the Company in such a transaction, but such opportunity cannot be assured.

The amount of additional financing needed by the Company, if any, will depend upon the maturity and objectives of the Company. The declining of an opportunity or the inability of the Investor to make a follow-on investment, or the lack of an opportunity to make such a follow-on investment, may result in substantial dilution of the Investor's interest in the Company.

23. What are the risks to purchasers associated with corporate actions, including additional issuances of securities, issuer repurchases of securities, a sale of the issuer or of assets of the issuer or transactions with related parties?

Additional issuances of securities. Following the Investor's investment in the Company, the Company may sell interests to additional investors, which will dilute the percentage interest of the Investor in the Company. The Investor may have the opportunity to increase its investment in the Company in such a transaction, but such opportunity cannot be assured. The amount of additional financing needed by the Company, if any, will depend upon the maturity and objectives of the Company. The declining of an opportunity or the inability of the Investor to make a follow-on investment, or the lack of an opportunity to make such a follow-on investment, may result in substantial dilution of the Investor's interest in the Company.

Issuer repurchases of securities. The Company may have authority to repurchase its securities from shareholders, which may serve to decrease any liquidity in the market for such securities, decrease the percentage interests held by other similarly situated investors to the Investor, and create pressure on the Investor to sell its securities to the Company concurrently.

A sale of the issuer or of assets of the issuer. As a minority owner of the Company, the Investor will have limited or no ability to influence a potential sale of the Company or a substantial portion of its assets. Thus, the Investor will rely upon the executive management of the Company and the Board of Directors of the Company to manage the Company so as to maximize value for shareholders. Accordingly, the success of the Investor's investment in the Company will depend in large part upon the skill and expertise of the executive management of the Company and the Board of Directors of the Company. If the Board Of Directors of the Company authorizes a sale of all or a part of the Company, or a disposition of a substantial portion of the Company's assets, there can be no guarantee that the value received by the Investor, together with the fair market estimate of the value

remaining in the Company, will be equal to or exceed the value of the Investor's initial investment in the Company.

**Transactions with related parties.** The Investor should be aware that there will be occasions when the Company may encounter potential conflicts of interest in its operations. On any issue involving conflicts of interest, the executive management and Board of Directors of the Company will be guided by their good faith judgement as to the Company's best interests. The Company may engage in transactions with affiliates, subsidiaries or other related parties, which may be on terms which are not arm's-length, but will be in all cases consistent with the duties of the management of the Company to its shareholders. By acquiring an interest in the Company, the Investor will be deemed to have acknowledged the existence of any such actual or potential conflicts of interest and to have waived any claim with respect to any liability arising from the existence of any such conflict of interest.

24. Describe the material terms of any indebtedness of the issuer:

| Loan |  |
| --- | --- |
| Lender | Heritage Bank of Commerce |
| Issue date | 02/05/17 |
| Amount | $100,000.00 |
| Outstanding principal plus interest | $100,000.00 as of 01/01/23 |
| Interest rate | 9.0% per annum |
| Maturity date | 01/25/22 |
| Current with payments | Yes |

*Initial Line of Credit*

| Loan |  |
| --- | --- |
| Lender | Heritage Bank of Commerce |
| Issue date | 05/18/22 |
| Amount | $500,000.00 |
| Outstanding principal plus interest | $220,000.00 as of 01/09/23 |
| Interest rate | 9.25% per annum |
| Maturity date | 12/31/25 |
| Current with payments | Yes |

*This Line of Credit is secured with the company's inventory. The Line of Credit was increased to $1M in November 2022.*

| Convertible Note |  |
| --- | --- |
| Issue date | 05/25/18 |
| Amount | $125,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 20.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

*unsecured*

| Convertible Note |  |
| --- | --- |
| Issue date | 11/26/18 |
| Amount | $250,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 20.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

*unsecured*

| Convertible Note |  |
| --- | --- |
| Issue date | 02/17/19 |
| Amount | $250,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 20.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

*unsecured*

| Convertible Note |  |
| --- | --- |
| Issue date | 06/25/19 |
| Amount | $250,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 20.0% |

**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*unsecured*

# *Convertible Note*

**Issue date** 09/02/19  
**Amount** \$250,000.00  
**Interest rate** 10.0% per annum  
**Discount rate** 20.0%  
**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*unsecured*

# *Convertible Note*

**Issue date** 09/09/19  
**Amount** \$250,000.00  
**Interest rate** 10.0% per annum  
**Discount rate** 20.0%  
**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*unsecured*

# *Convertible Note*

**Issue date** 03/31/21  
**Amount** \$250,000.00  
**Interest rate** 10.0% per annum  
**Discount rate** 20.0%  
**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*unsecured*

# *Convertible Note*

**Issue date** 04/11/21  
**Amount** \$250,000.00  
**Interest rate** 10.0% per annum  
**Discount rate** 20.0%  
**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*secured*

# *Convertible Note*

**Issue date** 05/11/21  
**Amount** \$250,000.00  
**Interest rate** 10.0% per annum  
**Discount rate** 20.0%  
**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*secured*

# *Convertible Note*

**Issue date** 05/19/21  
**Amount** \$250,000.00  
**Interest rate** 10.0% per annum  
**Discount rate** 20.0%  
**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*secured*

# *Convertible Note*

**Issue date** 05/27/21  
**Amount** \$250,000.00  
**Interest rate** 10.0% per annum  
**Discount rate** 20.0%  
**Uncapped Note** Yes  
**Maturity date** 12/31/25  
*secured*

# *Convertible Note*

| Issue date | 10/13/21 |
| --- | --- |
| Amount | $20,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 10/13/21 |
| --- | --- |
| Amount | $20,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 10/14/21 |
| --- | --- |
| Amount | $20,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 11/09/21 |
| --- | --- |
| Amount | $10,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 11/11/21 |
| --- | --- |
| Amount | $10,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 11/14/21 |
| --- | --- |
| Amount | $10,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 11/14/21 |
| --- | --- |
| Amount | $10,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 11/15/21 |
| --- | --- |
| Amount | $10,000.00 |
| Interest rate | 10.0% per annum |
| Discount rate | 80.0% |
| Uncapped Note | Yes |
| Maturity date | 12/31/25 |

# *Convertible Note*

| Issue date | 01/06/22 |
| --- | --- |
| Amount | $10,000.00 |
| Interest rate | 10.0% per annum |

Discount rate 80.0%

Uncapped Note Yes

Maturity date 12/31/25

Convertible Note

Issue date 01/09/22

Amount $10,000.00

Interest rate 10.0% per annum

Discount rate 80.0%

Uncapped Note Yes

Maturity date 12/31/25

Convertible Note

Issue date 01/10/22

Amount $10,000.00

Interest rate 10.0% per annum

Discount rate 80.0%

Uncapped Note Yes

Maturity date 12/31/25

DISTRICTION TO QUESTION 24: name for creditor, amount used, interest rate, maturity date, and any other material terms.

25. What other exempt offerings has the issuer conducted within the past three years?

| Offering Date | Exemption | Security Type | Amount Sold | Use of Proceeds |
| --- | --- | --- | --- | --- |
| 3/2021 | Regulation D, Rule 506(b) | Convertible Note | $250,000 | General operations |
| 4/2021 | Regulation D, Rule 506(b) | Convertible Note | $250,000 | General operations |
| 5/2021 | Regulation D, Rule 506(b) | Convertible Note | $250,000 | General operations |
| 5/2021 | Regulation D, Rule 506(b) | Convertible Note | $250,000 | General operations |
| 5/2021 | Regulation D, Rule 506(b) | Convertible Note | $250,000 | General operations |
| 10/2021 | Regulation D, Rule 506(b) | Convertible Note | $20,000 | General operations |
| 10/2021 | Regulation D, Rule 506(b) | Convertible Note | $20,000 | General operations |
| 10/2021 | Regulation D, Rule 506(b) | Convertible Note | $20,000 | General operations |
| 11/2021 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 11/2021 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 11/2021 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 11/2021 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 11/2021 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 1/2022 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 1/2022 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 1/2022 | Regulation D, Rule 506(b) | Convertible Note | $10,000 | General operations |
| 11/2022 | Regulation D, Rule 506(b) | Common stock | $425,000 | General operations |

26. Was or is the issuer or any entities controlled by or under common control with the issuer a party to any transaction since the beginning of the issuer's last fiscal year, or any currently proposed transaction, where the amount involved exceeds five percent of the aggregate amount of capital raised by the issuer in reliance on Section 4(a)(b) of the Securities Act during the preceding 12-month period, including the amount the issuer seeks to raise in the current offering, in which any of the following persons had or is to have a direct or indirect material interest:

1. any director or officer of the issuer;

2. any person who is, as of the most recent practicable date, the beneficial owner of 20 percent or more of the issuer's outstanding voting equity securities, calculated on the basis of voting power;

3. if the issuer was incorporated or organized within the past three years, any promoter of the issuer;

4. or any immediate family member of any of the foregoing persons.

☑ Yes

☐ No

For each transaction specify the person, relationship to issuer, nature of interest in transaction.

and amount of interest.

Name Woolwine Family Trust

Amount invested $250,000.00

Transaction type Convertible note

Issue date 03/31/21

Interest rate 10.0% per annum

Discount rate 20.0%

Maturity date 12/31/25

Uncapped note Yes

Relationship family

Name Woolwine Family Trust

Amount invested $250,000.00

Transaction type Convertible note

Issue date 05/11/21

Interest rate 10.0% per annum

Discount rate 20.0%

Maturity date 12/31/25

Uncapped note Yes

Relationship family

Name Woolwine Family Trust

Amount invested $250,000.00

Transaction type Convertible note

Issue date 05/27/21

Interest rate 10.0% per annum

Discount rate 20.0%

Maturity date 12/31/25

Uncapped note Yes

Relationship family

Name Woolwine Family Trust

Amount invested $20,000.00

Transaction type Convertible note

Issue date 10/14/21

Interest rate 10.0% per annum

Discount rate 80.0%

Maturity date 12/31/25

Uncapped note Yes

Relationship family

Name Woolwine Family Trust

Amount invested $10,000.00

Transaction type Convertible note

Issue date 11/14/21

Interest rate 10.0% per annum

Discount rate 80.0%

Maturity date 12/31/25

Uncapped note Yes

Relationship family

Name Woolwine Family Trust

Amount invested $10,000.00

Transaction type Convertible note

Issue date 11/15/21

Interest rate 10.0% per annum

Discount rate 80.0%

Maturity date 12/31/25

Uncapped note Yes

Relationship family

Name Woolwine Family Trust

Amount invested $10,000.00

Transaction type Convertible note

Issue date 01/06/22

Interest rate 10.0% per annum

Discount rate 80.0%

Maturity date 12/31/25

**Uncapped note** Yes
**Relationship** family

**DISTRICTIONS TO QUESTION 20:** The term transaction includes, but is not limited to, any financial transaction arrangement or relationship (including any indebtedness or guarantee of indebtedness) or any series of similar transactions, arrangements or relationships.

Beneficial ownership for purposes of paragraph (2) shall be determined as of a date that is no more than 120 days prior to the date of filing of this offering statement and using the same calculation described in Question 6 of this Question and Answer format.

The term "number of the family" includes any child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the person, and includes adoptive relationships. The term "spousal equivalent" means a cohabitant occupying a relationship generally equivalent to that of a spouse.

Compute the amount of a related party's interest in any transaction without regard to the amount of the profit or loss involved in the transaction. Where it is not practicable to state the approximate amount of the interest, disclose the approximate amount involved in the transaction.

## FINANCIAL CONDITION OF THE ISSUER

27. Does the issuer have an operating history?

☑ Yes
☐ No

28. Describe the financial condition of the issuer, including, to the extent material, liquidity, capital resources and historical results of operations.

### Management's Discussion and Analysis of Financial Condition and Results of Operations

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes and other financial information included elsewhere in this offering. Some of the information contained in this discussion and analysis, including information regarding the strategy and plans for our business, includes forward-looking statements that involve risks and uncertainties. You should review the "Risk Factors" section for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

#### Overview

Award-winning pet products - Saving lives and driving explosive growth

We've mixed our dog mania with a dose of design and sprinkled some safety on top to bring you the Bow Wow Buddy safer snacking device and more.

#### Milestones

Bow Wow Labs, Inc was incorporated in the State of Delaware in January 2017.

Since then, we have:

- $5K/mo to $4M/year in 30 months, December 2022 revenue at $7.5M/year run rate
- $100B industry poised to triple by 2030
- Sold over 200,000 Bow Wow BuddyTM safety devices, 1.6 million bully sticks and much more
- New long-term chew, the Epic ChewTM (Patent Pending) may to deliver $200+M in potential revenue
- $2,000+ happy customers in our Shopify database and growing rapidly
- Safe, healthy & holistic pet goods to proactively protect pups from teeth to tail
- Featured in Reader's Digest, NBC, DailyMail, Dogster and named Best Emerging Pet Brand in 2022

#### Historical Results of Operations

- *Revenues & Gross Margin.* For the period ended December 31, 2021, the Company had revenues of $4,443,500 compared to the year ended December 31, 2020, when the Company had revenues of $3,253,407. Our gross margin was 33.75% in fiscal year 2021, compared to 45.09% in 2020.
- *Assets.* As of December 31, 2021, the Company had total assets of $1,004,814, including $64,643 in cash. As of December 31, 2020, the Company had $1,305,512 in total assets, including $141,588 in cash.
- *Net Loss.* The Company has had net losses of $1,147,370 and net losses of $876,924 for the fiscal years ended December 31, 2021 and December 31, 2020, respectively.
- *Liabilities.* The Company's liabilities totaled $3,931,147 for the fiscal year ended December 31, 2021 and $3,149,247 for the fiscal year ended December 31, 2020.

# Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

# Liquidity & Capital Resources

To-date, the company has been financed with $1,927,665 in debt, $425,000 in equity, and $2,765,000 in convertibles.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don't have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

# Runway & Short/Mid Term Expenses

Bow Wow Labs, Inc cash in hand is $285,000, as of January 2023. Over the last three months, revenues have averaged $574,000/month, cost of goods sold has averaged $282,000/month, and operational expenses have averaged $260,000/month, for an average net margin of $32,000 per month.

No material changes have occurred to the finances or operations since the 12.31.22 close date.

In the next 3-6 months we expect to continue to increase sales and to continue to operate at or above EBITDA and operating cash flow breakeven. Total net revenues in the next six months are projected to be over $4.4 million. Total COGS and OpEx (excluding accrued interest expense) in the next six months is projected to be approximately $4.25 million. It is on the basis of these numbers that we expect to stay operating cash flow positive.

We were not profitable in Q4 2023 by a small margin. We expect to continue to grow revenues and to maintain EBITDA positivity indefinitely.

As we are currently operating at EBITDA and operating cash flow positive, we will use any cash generated to reinvest in the business. Additionally, our bank recently increased our line of credit to $1 million from $250,000 which will allow us to increase our inventory on-hand to meet greater sales demand.

All projections in the above narrative are forward-looking and not guaranteed.

INSTRUCTIONS TO QUESTION 29: The discussion must cover each year for which financial statements are provided. For issuers with no gross operating history, the discussion should focus on financial milestones and operational, liquidity and other challenges. For issuers with an operating history, the discussion should focus on whether historical results and cash flows are representative of what investors should expect in the future. Take into account the proceeds of the offering and any other known or pending sources of capital. Discuss how the proceeds from the offering will affect liquidity, whether receiving these funds and any other additional funds is necessary to the viability of the business, and how quickly the issuer anticipates using its available cash. Describe the other available sources of capital in the business, such as lines of credit or required contributions by shareholders. References to the issuer in this Question 29 and these instructions refer to the issuer and its predecessors, if any.

# FINANCIAL INFORMATION

29. Include financial statements covering the two most recently completed fiscal years or the period(s) since inception, if shorter:

Refer to Appendix C, Financial Statements

1. Michael D. London, certify that:

(1) the financial statements of Bow Wow Labs, Inc included in this Form are true and complete in all material respects; and

(2) the financial information of Bow Wow Labs, Inc included in this Form reflects accurately the information reported on the tax return for Bow Wow Labs, Inc filed for the most recently completed fiscal year.

Michael D. London
corporate executive

# STAKEHOLDER ELIGIBILITY

30. With respect to the issuer, any predecessor of the issuer, any affiliated issuer, any director, officer, general partner or managing member of the issuer, any beneficial owner of 30 percent or more of the issuer's outstanding voting equity securities, any promoter connected with the issuer in any capacity at the time of such sale, any person that has been or will be paid (directly or indirectly) remuneration for solicitation of purchasers in connection with such sale of securities, or any general partner, director, officer or managing member of any such solicitor, prior to May 16, 2016:

(1) Has any such person been convicted, within 10 years (or five years, in the case of issuers, their predecessors and affiliated issuers) before the filing of this offering statement, of any felony or misdemeanor:

i. in connection with the purchase or sale of any security? ☐ Yes ☑ No
ii. involving the making of any false filing with the Commission? ☐ Yes ☑ No
iii. arising out of the conduct of the business of an underwriter, broker, dealer, municipal securities dealer, investment adviser, funding portal or paid solicitor of purchasers of securities? ☐ Yes ☑ No

(2) Is any such person subject to any order, judgment or decree of any court of competent jurisdiction, entered within five years before the filing of the information required by Section 4A(b) of the Securities Act that, at the time of filing of this offering statement, restrains or enjoins such person from engaging or continuing to engage in any conduct or practice:

i. in connection with the purchase or sale of any security? ☐ Yes ☑ No
ii. involving the making of any false filing with the Commission? ☐ Yes ☑ No
iii. arising out of the conduct of the business of an underwriter, broker, dealer, municipal securities dealer, investment adviser, funding portal or paid solicitor of purchasers of securities? ☐ Yes ☑ No

(3) Is any such person subject to a final order of a state securities commission (or an agency or officer of a state performing like functions); a state authority that supervises or examines banks, savings associations or credit unions; a state insurance commission (or an agency or officer of a state performing like functions); an appropriate federal banking agency; the U.S. Commodity Futures Trading Commission; or the National Credit Union Administration that:

i. at the time of the filing of this offering statement bars the person from:
A. association with an entity regulated by such commission, authority, agency or officer? ☐ Yes ☑ No
B. engaging in the business of securities, insurance or banking? ☐ Yes ☑ No
C. engaging in savings association or credit union activities? ☐ Yes ☑ No
ii. constitutes a final order based on a violation of any law or regulation that prohibits fraudulent, manipulative or deceptive conduct and for which the order was entered within the 10-year period ending on the date of the filing of this offering statement? ☐ Yes ☑ No

(4) Is any such person subject to an order of the Commission entered pursuant to Section 15(b) or 15(b(c) of the Exchange Act or Section 203(a) or (f) of the Investment Advisers Act of 1940 that, at the time of the filing of this offering statement:

i. suspends or revokes such person's registration as a broker, dealer, municipal securities dealer, investment adviser or funding portal? ☐ Yes ☑ No
ii. places limitations on the activities, functions or operations of such person? ☐ Yes ☑ No
iii. bars such person from being associated with any entity or from participating in the offering of any penny stock? ☐ Yes ☑ No

(5) Is any such person subject to any order of the Commission entered within five years before the filing of this offering statement that, at the time of the filing of this offering statement, orders the person to cease and desist from committing or causing a violation or future violation of:

i. any scienter-based anti-fraud provision of the federal securities laws, including without limitation Section 17(a)(1) of the Securities Act, Section 10(b) of the Exchange Act, Section 15(c)(1) of the Exchange Act and Section 206(b) of the Investment Advisers Act of 1940 or any other rule or regulation thereunder? ☐ Yes ☑ No
ii. Section 5 of the Securities Act? ☐ Yes ☑ No

(6) Is any such person suspended or expelled from membership in, or suspended or barred from association with a member of, a registered national securities exchange or a registered national or affiliated securities association for any act or omission to act constituting conduct inconsistent with just and equitable principles of trade?

☐ Yes ☑ No

(7) Has any such person filed (as a registrant or issuer), or was any such person or was any such person named as an underwriter in, any registration statement or Regulation A offering statement filed with the Commission that, within five years before the filing of this offering statement, was the subject of a refusal order, stop order, or order suspending the Regulation A exemption, or is any such person, at the time of such filing, the subject of an investigation or proceeding to determine whether a stop order or suspension order should be issued?

☐ Yes ☑ No

(8) Is any such person subject to a United States Postal Service false representation order entered within five years before the filing of the information required by Section 4A(b) of the Securities Act, or is any such person, at the time of filing of this offering statement, subject to a temporary restraining order or preliminary injunction with respect to conduct alleged by the United States Postal Service to constitute a scheme or device for obtaining money or property through the mail by means of false representations?

☐ Yes ☑ No

If you would have answered "Yes" to any of these questions had the conviction, order, judgment, decree, suspension, expulsion or bar occurred or been issued after May 16, 2016, then you are NOT eligible to rely on this exemption under Section 4(a)(6) of the Securities Act.

INSTRUCTIONS TO QUESTION 30: Final order means a written directive or declaratory statement issued by a federal or

state agency, described in Rule 30(b)(1) of Regulation Crowdfunding, under applicable statutory authority that provides for notice and an opportunity for housing, which constitutes a final disposition or action by that federal or state agency.

Six matters are required to be disclosed with respect to events relating to any affiliated issuer that occurred before the affiliation owner if the affiliated entity is not (i) in control of the issuer or (ii) under common control with the issuer by a third party that was in control of the affiliated entity at the time of such events.

## OTHER MATERIAL INFORMATION

31. In addition to the information expressly required to be included in this Form, include:

- (1) any other material information presented to investors; and
- (2) such further material information, if any, as may be necessary to make the required statements, in the light of the circumstances under which they are made, not misleading.

The Lead Investor. As described above, each investor that has entered into the Investor Agreement will grant a power of attorney to make voting decisions on behalf of that Investor to the Lead Investor (the "Proxy"). The Proxy is irrevocable unless and until a Successor Lead Investor takes the place of the Lead Investor, in which case, the Investor has a five (5) calendar day period to revoke the Proxy. Pursuant to the Proxy, the Lead Investor or his or her successor will make voting decisions and take any other actions in connection with the voting on Investors' behalf.

The Lead Investor is an experienced investor that is chosen to act in the role of Lead Investor on behalf of Investors that have a Proxy in effect. The Lead Investor will be chosen by the Company and approved by Wefunder Inc. and the identity of the initial Lead Investor will be disclosed to Investors before Investors make a final investment decision to purchase the securities related to the Company.

The Lead Investor can quit at any time or can be removed by Wefunder Inc. for cause or pursuant to a vote of investors as detailed in the Lead Investor Agreement. In the event the Lead Investor quits or is removed, the Company will choose a Successor Lead Investor who must be approved by Wefunder Inc. The identity of the Successor Lead Investor will be disclosed to Investors, and those that have a Proxy in effect can choose to either leave such Proxy in place or revoke such Proxy during a 5-day period beginning with notice of the replacement of the Lead Investor.

The Lead Investor will not receive any compensation for his or her services to the SPV. The Lead Investor may receive compensation if, in the future, Wefunder Advisors LLC forms a fund ("Fund") for accredited investors for the purpose of investing in a non-Regulation Crowdfunding offering of the Company. In such as circumstance, the Lead Investor may act as a portfolio manager for that Fund (and as a supervised person of Wefunder Advisors) and may be compensated through that role.

Although the Lead Investor may act in multiple roles with respect to the Company's offerings and may potentially be compensated for some of its services, the Lead Investor's goal is to maximize the value of the Company and therefore maximize the value of securities issued by or related to the Company. As a result, the Lead Investor's interests should always be aligned with those of Investors. It is, however, possible that in some limited circumstances the Lead Investor's interests could diverge from the interests of Investors, as discussed in section 8 above.

Investors that wish to purchase securities related to the Company through Wefunder Portal must agree to give the Proxy described above to the Lead Investor, provided that if the Lead Investor is replaced, the Investor will have a 5-day period during which he or she may revoke the Proxy. If the Proxy is not revoked during this 5-day period, it will remain in effect.

Tax Filings. In order to complete necessary tax filings, the SPV is required to include information about each investor who holds an interest in the SPV, including each investor's taxpayer identification number ("TIN") (e.g., social security number or employer identification number). To the extent they have not already done so, each investor will be required to provide their TIN within the earlier of (i) two (2) years of making their investment or (ii) twenty (20) days prior to the date of any distribution from the SPV. If an investor does not provide their TIN within this time, the SPV reserves the right to withhold from any proceeds otherwise payable to the Investor an amount necessary for the SPV to satisfy its tax withholding obligations as well as the SPV's reasonable estimation of any penalties that may be charged by the IRS or other relevant authority as a result of the investor's failure to provide their TIN. Investors should carefully review the terms of the SPV Subscription Agreement for additional information about tax filings.

DISTRICTIONS TO QUESTION 30. If information is presented to investors in a format, media or other means not able to be reflected in text or portable document format, the issuer should include:

(a) a description of the material content of each information;

(b) a description of the format in which such disclosure is presented; and

(c) in the case of disclosure in video, audio or other dynamic media or format, a transcript or description of such disclosure.

## ONGOING REPORTING

32. The issuer will file a report electronically with the Securities & Exchange Commission annually and post the report on its website, no later than:

120 days after the end of each fiscal year covered by the report.

33. Once posted, the annual report may be found on the issuer's website at:
http://www.bowwowlabs.com/invest

The issuer must continue to comply with the ongoing reporting requirements until:

1. the issuer is required to file reports under Exchange Act Sections 13(a) or 15(d);
2. the issuer has filed at least one annual report and has fewer than 300 holders of record;
3. the issuer has filed at least three annual reports and has total assets that do not exceed $10 million;
4. the issuer or another party purchases or repurchases all of the securities issued pursuant to Section 4(a)(6), including any payment in full of debt securities or any complete redemption of redeemable securities; or the issuer liquidates or dissolves in accordance with state law.

## APPENDICES

Appendix A: Business Description & Plan

Appendix B: Investor Contracts

SPV Subscription Agreement - Early Bird

Early Bird Bow Wow SA II

SPV Subscription Agreement

Bow Wow SA II

Appendix C: Financial Statements

Financials 1

Appendix D: Director & Officer Work History

Brad Allen

Brian O'Neil

Harvey Poppel

James Navin

Johnna Devereaux

Michael D. London

Phil Cooper

Steve D Mayer

Appendix E: Supporting Documents

ttw_communications_117038_213408.pdf

## Signatures

Intentional misstatements or omissions of facts constitute federal criminal violations. See 18 U.S.C. 1001.

The following documents will be filed with the SEC:

Cover Page XML

Offering Statement (this page)

Appendix A: Business Description & Plan

Appendix B: Investor Contracts

SPV Subscription Agreement - Early Bird

Early Bird Bow Wow SA II

SPV Subscription Agreement

Bow Wow SA II

Appendix C: Financial Statements

Financials 1

Appendix D: Director & Officer Work History

Brad Allen

Brian O'Neil

Harvey Poppel

James Navin

Johnna Devereaux

Michael D. London

Phil Cooper

Steve D Mayer

Appendix E: Supporting Documents

ttw_communications_117038_213408.pdf

Pursuant to the requirements of Sections 4(a)(6) and 4A of the Securities Act of 1933 and Regulation Crowdfunding (§ 227.100 et seq.), the issuer certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form C and has duly caused this Form to be signed on its behalf by the duly authorized undersigned.

Bow Wow Labs, Inc

By

Michael D London

CEO

Pursuant to the requirements of Sections 4(a)(6) and 4A of the Securities Act of 1933 and Regulation Crowdfunding (§ 227.100 et seq.), this Form C and Transfer Agent Agreement has been signed by the following persons in the capacities and on the dates indicated.

legal name:

legal name

title:

Title

date of birth:

mm/dd/yyyy

Harvey L. Poppel

Director
3/28/2023

James Navin

CFO
3/28/2023

Michael D London

CEO
3/28/2023

Pending Signatures

Harvey Poppel - hpoppel@upstockp.com

The Form C must be signed by the issuer, its principal executive officer or officers, its principal financial officer, its controller or principal accounting officer and at least a majority of the board of directors or persons performing similar functions.

I authorize Wefunder Portal to submit a Form C to the SEC based on the information I provided through this online form and my company's Wefunder profile.

As an authorized representative of the company, I appoint Wefunder Portal as the company's true and lawful representative and attorney-in-fact, in the company's name, place and stead to make, execute, sign, acknowledge, swear to and file a Form C on the company's behalf. This power of attorney is coupled with an interest and is irrevocable.

The company hereby waives any and all defenses that may be available to contest, negate or disaffirm the actions of Wefunder Portal taken in good faith under or in reliance upon this power of attorney.

**Attachment 2:** `document_2.pdf`

INVEST IN BOW WOW LABS

# Award-winning pet products - Saving lives and driving explosive growth

![img-0.jpeg](img-0.jpeg)

bowwowlabs.com Novato CA

Consumer Goods

Retail

B2C

Food Tech

Pets

# Highlights

1 Our mission: Safe, healthy & holistic pet goods to proactively protect pups from teeth to tail
2 Massive market opportunity: $100B industry poised to triple by 2030
3 Early sales successes: From \(5K/mo to \)4M/year in sales in first 30 months of business operation
4 2022 Successes: Gross Sales of over $5.1M. Operating Income of over $300K
Product market fit: Sold over 200,000 Bow Wow BuddyTM safety devices, 1.6 million bully sticks
6 New Q3 2023 product launch: Our breakthrough long-term chew!
7 Strong management team: Over 100 years combined pet industry experience with track record
8 Happy Customers: 52,000+ customers in our Shopify database and growing rapidly

# Our Team

Michael D London CEO

I've spent my career taking great ideas, building great teams and growing great companies. Bow Wow Labs's mission is to create innovative products that truly keep dogs safe and healthy for the 45M homes that consider their dog part of their family.

# LEAD INVESTOR

# Darryl McCall

I am attracted to Bow Wow Labs by Michael London and the Bow Wow Labsteam's infectious passion for the brand, and their years of experience in both successful start-ups and big CPG companies. Michael is leading Bow Wow Labs to build a multi-products, multi-services platform to keep dogs safe and healthy with the initial focus of redressing the common problem of choking in dogs. Choke prevention is a unique unmet need. From my experience in Proctor & Gamble, I've learned that satisfying an unmet need requires product innovations, understanding of habits and uses, a well-defined target audience, and availability of products and services. The savvy management team at Bow Wow Labs has built a foundation to meet these requirements for success. The brand, though early in its life cycle, is planning to reach beyond commercial viability to connect concerned pet lovers with dogs in need at shelters and recovery centers. As an investor, I'm excited that the market is taking notice of Bow Wow Labs and early commercial contracts are propelling growth and I am excited to have the opportunity to become an early investor. Moreover, the platform has broader potential and is scalable beyond dogs.

Invested $200,000 this round

**Brian O'Neil** COO

I have spent my career building brands like Function of Beauty, Coty, & Harry's. For 40 years, my passion for leading teams through transformational growth and change has resulted in dramatic increases in service, quality, & financial performance.

**James Navin** CFO

I have helped grow businesses across a range of industries, holding multiple CFO roles and leading corporate development and product teams. I bring extensive fundraising experience, having raised over $100M in venture capital from Seed to Series E.

**Johna Devereaux, CPN** Chief Nutrition Officer | VP of Marketing

As a Clinical Pet Nutritionist, I've helped pets achieve their individual highest level of health. I'm thrilled to utilize my knowledge and experience to aid in product formulation and development and design our educational arm for the BWL audience.

**Brad Allen** VP of Product Development & Innovation

As former Greenies COO with 20+ years of pet industry leadership, I feel great joy creating products that dogs love and enhance their lives. I'm a devoted husband and father of 4 children and 5 dogs, and have a passion for innovative pet products.

**Phil Cooper** VP of Business Development

For over 50 years, I've had the pleasure of working with and building some of the pet industry's largest companies. I love working with this team to help them build a big business that we can sell successfully in the next 3-5 years.

**Stephen Mayer** Board Member

Stephen is a serial entrepreneur, having started over 20 companies in accounting, wealth management, hospitality, food services, banking, software, and retail. He has proudly served on ~20 nonprofits throughout his career and has written three books.

**Harvey L. Poppel** Board Member

Harvey is a highly successful public/private investor. He did 80 M&A deals as Broadview Associates' managing director. Prior he managed global consulting practices & was a board member at Booz Allen Hamilton. He also created 'Harvey Balls' symbology.

## Why Bow Wow Labs?

Bow Wow Labs is creating a platform for the 45 million homes that consider their dogs part of their family, with their innovative line of life-protecting safety devices and products that promote and support a dog's overall health, wellness and happiness.

### **ENORMOUS MARKET WITH EXTRAORDINARY TAILWINDS**

- RAPIDLY GROWING, **$100B+** U.S. PET PRODUCTS & SERVICES MARKET
- eCOMMERCE WITH TRUSTED SUPPLIERS CONTINUES TO **OUTPACE** BRICK-AND-MORTAR PET RETAIL
- COVID-19 DROVE A DRAMATIC AND **SUSTAINED** INCREASE IN THE OVERALL MARKET
- HUMANIZATION OF PETS AND PREMIUMIZATION OF PET PRODUCTS IS **COMPOUNDING GROWTH**
- PET **HEALTH AND WELLNESS** HAS BECOME AN EVERYDAY

CONCERN

In a post-pandemic world where more Americans than ever are proud pet parents, the market for our products is in great demand and rapidly expanding. The industry reaching over $100B in 2021, according to a Morgan Stanley study, is expected to exceed $300B by 2030. Bow Wow Labs, founded on the promise of protecting pet's health and safety, was launched in 2018, with a Kickstarter proof of concept where we came in a top 10 out of 600 pet companies in the previous decade.

The company launched shortly thereafter and in 30 straight months of double-digit growth rapidly expanded from $5K per month in sales to $4M in the next 30 months following the Kickstarter campaign. In August of 2022, we were awarded Best Emerging Pet Brand at the SuperZoo trade show. We exceeded $500,000 in monthly revenue in October 2022, and monthly revenue exceeded $600,000 in both of November and December.

Here's a few stats to explain why:

![img-1.jpeg](img-1.jpeg)

In addition to our own Direct to Consumer channel, we're already leveraging Amazon.com, Walmart.com, the Meta channels and a growing wholesale channel through America's independent and small chain stores.

In time for the 2022 holiday buying season, we launched our first International sales channel live in Canada, and we plan to expand into additional internet and wholesale channels, including big box stores, throughout 2023.

Our goal is to build a multi- $100M dollar company by the end of the decade - and we are well on our way.

![img-2.jpeg](img-2.jpeg)

2020 2021 2022E 2023P 2024P 2025P 2026P 2027P

*Depending on fundraising since June

The information in this campaign are, including information on our strategy, plans and financial projections, includes forward-looking statements of our current intentions, beliefs, and expectations. Based on current assumptions that may turn out to be inaccurate, Forward-looking statements are not guaranteed. Just predictions involving risks and uncertainties, as please review the "Risk Factors" section to learn about important factors that could cause actual results to differ materially from our projections, and please keep in mind that we are not required to update our forward-looking statements.

## **OUR PLAN FOR SUCCESS**

### **TO ACHIEVE OUR 2023 REVENUE GOALS, WE WILL EXECUTE THE FOLLOWING:**

- **ENHANCE SUBSCRIPTION PURCHASE OFFERINGS, CONTINUING TO DRIVE AND INCREASE RECURRING REVENUE THROUGH EASE OF AUTOMATIC DELIVERY**
- **ORDER PRODUCTION MOLDS FOR THE BOW WOW BUDDY V3 AND EPIC CHEWS AND LAUNCH IN BOTH IN EARLY 2023**
- **ACCELERATE GROWTH OF NEW CUSTOMER BASE BY EXPANDING OUR MARKETING/ADVERTISING, SOCIAL MEDIA, PR, AND INFLUENCER PROGRAMS**
- **ADD ADDITIONAL PRODUCTS TO OUR OFFERINGS, INCLUDING:**
  - ADDITIONAL LONG TERM CHEWS INTENDED TO MAKE US THE DESTINATION FOR LONG TERM CHEWS
  - SUPPLEMENTS AVAILABLE IN A VARIETY OF DELIVERABLE FORMS, INCLUDING INFUSION IN OUR SHORT, MEDIUM, AND LONG-TERM CHEWS.
  - EXPANDED BENEFITS AND VALUE OF BEING A BOW WOW NOW MEMBER
- **MEET THE GROWING INTERNATIONAL DEMAND FOR OUR PRODUCTS. SELLING BEGINS IN CANADA IN NOVEMBER 2022, THEN INTO UK, EU, AUS, AND NZ BY END OF Q2 2023**
- **POTENTIAL 2023 ACQUISITIONS - THERE ARE HUNDREDS OF SMALL PET COMPANIES THAT WOULD FIT SYNERGISTICALLY UNDER THE BOW WOW LABS UMBRELLA**

Forward-looking projections cannot be guaranteed.

**NOW'S THE TIME -  
INVEST NOW!**

### **PROTECTING DOGS IS OUR PASSION**

Founded and built by a team of passionate pet parents, we are on a mission to develop and provide dog owners with safe, healthy & holistic pet goods to proactively protect their beloved pups from teeth to tail. Just like you, our team members are among the 45+ million homes across the U.S. that consider their dogs to be family.

Our company started after Finn, our founder's border collie, choked on a bully stick end. That led to the Bow Wow Buddy, our champion product, developed solely to protect dogs from this all-too-common incident - in fact, over 200 thousand dogs experience choking incidents each year in the US alone due to bully sticks!

We knew that other pet owners would want to know about the potential danger

posed by their dog's favorite chews, and hot dog we were right! From there, we've spent countless hours in product development, testing, and working with pet nutrition experts, veterinarians, and dogs of all shapes and sizes to create a line of pet products focused only on the holistic safety and well being of our most loyal companions.

Pet owners worldwide can relate instantly to our love, passion, and ever-extending mission to create new and better products to promote your dog's safety, physical health, and emotional well being. We're thrilled to bring more passionate pet parents into the world of Bow Wow Labs!

As far as our plans for the future, the Bow Wow Buddy is only the beginning. As more pet owners discover our mission, and become aware of the potential health and safety issues our pets face with some popular mainstream products, the faster we can grow our mission, and our company. Our team is leading the way in pet product innovations, including nutrition-based treats, pet-specific safety products, and much more. We're moving fast, and we're thrilled to be able to take you along with us.

## Dogs and their humans alike love Bow Wow Labs!

The following 4 key metrics evidence this and are off the chart!

9+X
TTM* AVERAGE
OVERALL ROAS

$48.00
TTM AVERAGE AOV

$29
2022 AVERAGE
CAC

*TRAILING 12 MONTHS

Few companies, let alone pet companies, achieve these types of results. Customers are barking for more products - and we're listening. Our launch product, the Bow Wow BuddyTM (formerly known as the Bully Buddy) is a life protecting safety device that protects dogs from choking and swallowing whole, that last inch of a dog's favorite long-term chew, the bully stick. Bully sticks are an $800M segment of the pet consumable market and the hazard of choking and intestinal obstruction impacts over 200,000 dogs each year.

This is a real risk that occurs every time you give a dog a bully stick, unprotected.

The marriage of the Bow Wow Buddy safety device and bully sticks form the foundation of our device and consumable model, think razors and blades and printers and ink.

To expand on that model we are upgrading the Bow Wow Buddy to securely and safely hold other long-term chew options. Most importantly, we are launching what we believe can be the #1 chew in the world, the Epic ChewTM.

Epic Chews mimic the properties of bully sticks in duration, nutrition and taste-but better. They are a highly digestible manufactured chew made from whole foods, that are gluten and grain free. They also fit perfectly into the Bow Wow Buddy for safe chewing.

Like bully sticks, Epic Chews are highly palatable, higher in protein and low in fat. Epic Chews also have a similar chew duration as bully sticks taking approximately 20-25 minutes for most dogs to chew.

Unlike bully sticks, we can produce Epic Chews on demand, avoiding the supply

chain issues that we are seeing globally.

Epic Chews will be available in multiple varieties, each infused with supplements, vitamins, and antioxidants to address and support different bodily systems including the nervous system, cardiovascular system, digestive system, musculoskeletal system and more.

After nearly 18 months of R&D, the Epic Chew is ready to come to market. We have filed the patent and are ready to order the production molds. If the bully stick market is approaching 1 billion dollars we believe the Epic Chew market could be as large.

# The Benefits of Investing in Bow Wow Labs:

With projected revenue of over $100 million by 2027, by any measurement, Bow Wow Labs is considered a hot startup. Most individuals never get the opportunity to invest in a company like ours, at this stage of growth and with so much potential. The time to invest in Bow Wow Labs is now!

# OUR CUSTOMERS LOVE US

Forward-looking projections cannot be guaranteed.

Bow Wow Labs has tens of thousands of customers that swear by our products, and preach the importance of our line of safety devices. With a 4.5-star rating on Amazon and 4.6 stars on Google, the reviews speak for themselves.

![img-3.jpeg](img-3.jpeg)

# THE MEDIA LOVES US

Bow Wow Labs has been featured in some of the biggest media outlets out there, including:

![img-4.jpeg](img-4.jpeg)

FOX

# READY TO INVEST?
CLICK HERE!

EPIC CHEWS: A $200M+ OPPORTUNITY

# THE EXCITING BWL EPIC CHEWS

- MADE WITH WHOLE FOODS AND HIGH-QUALITY INGREDIENTS THAT SUPPORT OVERALL HEALTH AND PROVIDE FUNCTIONAL BENEFITS WITH NOTHING ARTIFICIAL
- GREATER BENEFITS THAN OTHER LONG-TERM CHEWS
- EXPANDS OPPORTUNITIES FOR MULTIPLE LONG-TERM CHEW OPTIONS

DOGS AND PET PARENTS WANT VARIETY IN

I. FLAVORS

II. NUTRITIONAL BENEFITS

III. SNACK OCCASIONS

- MANUFACTURED AS NEEDED WITHOUT SUPPLY CHAIN CHALLENGES OF BULLY STICKS
- MORE ATTRACTIVE PRICE POINT FOR THE CONSUMER

DENTAL/ORAL HEALTH

CALMING / NERVOUS SYSTEM

DIGESTIVE HEALTH

CARDIOVASCULAR HEALTH

MOBILITY HEALTH

SUPERFOOD / IMMUNE SYSTEM

# THE JOURNEY

![img-5.jpeg](img-5.jpeg)

OTHER IMPORTANT REVENUE DRIVERS

OTHER AND CRITICAL REVENUE PROVIDERS

**Dental Products:** Our recently launched patented toothbrush and toothpaste gel will be a gateway to a full array of dental products, supporting oral health and our overall mission.

**Supplements:** Being an amazing long-term chew, the Epic Chew will also be our first step into the $800M market of pet nutraceuticals. Supplements are no longer just for humans. This opportunity is huge and we are already in development for a whole line of dog-specific supplements. All of this falling under our wellness umbrella and supporting our mission as a company.

**Wags to Wellness:** Our educational platform, via a newsletter, provides pet parents information about nutrition, offers health tips, training advice, lifestyle recommendations, recipes and more. This newsletter also highlights interviews between our Clinical Pet Nutritionist and a variety of holistic, integrative veterinarians, dog trainers and other professionals in the pet space. This platform will be the springboard to our launch of the Nutrition and Wellness Center that will be an interactive database and resource center for pet parents.

**Expansion of Long Term Chews:** To compliment the Bow Wow Buddy, we are developing an entire line of long term chews that fit securely within the safety device. Our first branch of this product expansion, Collagen Sticks, was launched in September 2022. Epic Chews will be the next addition with yak cheese sticks, antlers, and more planned to follow in early 2023.

**Bow Wow Now:** Bow Wow Labs offers a subscription service for all of its consumables which drives significant recurring revenue, and will be adding numerous additional benefits to membership in the future.

## **Bow Wow Now OVERVIEW**

- PROVIDES MEMBERS WITH **FREE SHIPPING** AND **VIP PRE-LAUNCH ACCESS** TO PRODUCTS
- MEMBERSHIP IS FREE UNTIL BOW WOW NOW **2.0** IS LAUNCHED
  - 2.0 WILL HAVE MODEST ANNUAL FEE
  - FEE WILL BE INCREASED ANNUALLY AS ADDITIONAL BENEFITS ARE ADDED
- STRATEGY
  - EXPAND THE BOW WOW NOW PRODUCT AND SERVICE OFFERING OVER TIME
  - ATTRACT NEW MEMBERS
  - EXPONENTIALLY GROW RECURRING REVENUE BASE

**CLICK HERE TO
INVEST NOW!**

## **Downloads**

Bow Wow Labs 2022 Financial Statements.pdf

**Attachment 3:** `document_3.pdf`

# **Bow Wow Labs I (THE "SPV"),**
a series of Wefunder SPV, LLC, a Delaware limited
liability company (the "LLC")

# **Subscription Agreement**

**[INVESTMENT AMOUNT]**

**[INVESTMENT DATE]**

**Bow Wow Labs I** (the "SPV"), a series of Wefunder SPV, LLC (the "LLC"), is a special purpose vehicle that will invest all of its assets in securities issued by **Bow Wow Labs, Inc** (the "Company"). By making an investment in the SPV through the Wefunder website, I understand and agree to the representations set forth below.

I have reviewed the following information and documents in connection with this Subscription Agreement:

1. The information on the Wefunder website about the Company. I acknowledge that this information was prepared solely by either the Company or a third party whose work has been verified by the Company, and that none of Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC or Wefunder Advisors, LLC, nor any of their affiliates, employees or agents, are responsible for the adequacy, completeness, or accuracy of this information;
2. The Form C relating to this investment, which provides information about investment in the Company through the use of the SPV;
3. The Series Appendix, an appendix to the Wefunder SPV, LLC limited liability company agreement (the "**LLC Agreement**"), which sets forth certain specific terms of the SPV;
4. The Terms Appendix, which summarizes the terms of the Company securities to be purchased by the SPV;
5. The LLC Agreement, which sets forth other terms applicable to each SPV;
6. This Subscription Agreement, which sets forth the terms governing your investment in the SPV, and that sets forth certain representations you are making in connection with your investment in the SPV;
7. The Wefunder Investor Agreement; and
8. The Wefunder Terms of Service.

**By making an investment in the SPV through the Wefunder website, I agree to be bound by this Subscription Agreement and the terms of the other agreements listed above with respect to my investment in the SPV.**

# Subscription Agreement

# SCOPE OF AGREEMENT AND INVESTOR ELIGIBILITY REPRESENTATIONS

A. This agreement ("Agreement") applies to each investment in a series ("SPV") of Wefunder SPV, LLC (the "LLC"). Each series is a separate pool of assets from every other series. Each SPV will invest all of its assets in securities issued by a single company ("Company") as set forth in the applicable series appendix ("Series Appendix") to the Wefunder SPV, LLC limited liability company agreement ("LLC Agreement"). The terms of the Company securities to be purchased by the SPV are summarized in an appendix ("Terms Appendix") attached to this Agreement.
B. Each SPV is formed by and operated by Wefunder Admin, LLC on behalf of the Company in whose securities that SPV invests.
C. Important information about the Company, about the related SPV, and more generally about investments through the Wefunder website, is available through the Wefunder website. The Investor should review that information, and all relevant Company Information (as defined below), carefully before making an investment in any SPV.
D. Each SPV will offer membership interests ("Interests") in that SPV pursuant to Regulation Crowdfunding under the U.S. Securities Act of 1933, as amended (the "Securities Act").
E. You hereby agree that each time you make an investment in any SPV, you will be deemed to have entered into this Agreement, and will be deemed to have made each representation and covenant contained in this Agreement.
F. Except as the context otherwise requires, any reference in this Subscription Agreement to:

1. a "SPV" shall mean "The LLC acting solely on behalf of and for the account of the SPV";
2. "Investor" and "you" shall mean a person (whether individually, jointly with another person, or through his or her individual retirement account) who has agreed to invest, or has invested, in any SPV; and
3. "Company Information" means:

a. The information on the Wefunder website about the Company. I acknowledge that this information was prepared solely by either the Company or a third party whose work has been verified by the Company, and that neither Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC or Wefunder Advisors, LLC (together, the "Wefunder entities," nor any of their affiliates, employees or agents, are responsible for the adequacy, completeness, or accuracy of this information;
b. The Form C relating to this investment, which provides information about investment in the Company through the use of the SPV;
c. The Series Appendix, an appendix to the Wefunder SPV, LLC limited liability company agreement (the "LLC Agreement"), which sets forth certain specific terms of the SPV;
d. The Terms Appendix, which summarizes the terms of the Company securities to be purchased by the SPV;
e. The LLC Agreement, which sets forth other terms applicable to each SPV;
f. This Subscription Agreement, which sets forth the terms governing your investment in the SPV, and that sets forth certain representations you are making in connection with your investment in the SPV;
g. The Wefunder Investor Agreement; and
h. The Wefunder Terms of Service.

INVESTOR'S REPRESENTATIONS AND COVENANTS

1. Investor's Review of Information and Investment Decision

1.1. The Investor has carefully read and understands the Company Information. The Investor acknowledges that it has made an independent decision to invest indirectly in the Company through the SPV and that, in making its decision to invest in a SPV, the Investor has relied solely upon the Company Information, any other relevant information on the Wefunder website, and independent investigations made by the Investor. The Investor understands that no representations or warranties have been made to the Investor by the LLC, the relevant SPV, any administrator appointed from time to time with respect to the SPV (the "Administrator"), any lead investor appointed from time to time with respect to the SPV (the "Lead Investor"), or any partner, member, officer, employee, agent, affiliate or subsidiary of any of them regarding the Company.

1.2. The Investor has been provided an opportunity to request additional information concerning the Company and the offering through the Ask A Question feature on wefunder.com.

1.3. The Investor understands and agrees that neither Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC, any of their affiliates, nor any director, manager, officer, shareholder, member, employee or agent of Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC or any of their affiliates (each, a "Wefunder Party," and collectively, "Wefunder Parties") shall be liable in connection with any information or omission of information contained in materials prepared or supplied by the Company. Such materials may include, but are not limited to, information provided by the Company in the Form C related to the offering, information available through the Wefunder website, and materials distributed to the Investor by the SPV on behalf of a Company.

1.4. The Investor represents and agrees that no Wefunder Party has recommended or suggested any investment in a SPV, or any investment related to a Company, to the Investor.

1.5. Investor understands that no Wefunder Party is an adviser to Investor, and that Investor is not an advisory or other client of any Wefunder Party.

1.6. The Investor is not relying on any Wefunder Party or any other person or entity with respect to the legal, accounting, business, investment, pension, tax or other economic considerations involved in this investment other than the Investor's own advisers that are not affiliated with any of the foregoing persons.

1.7. The Investor has such knowledge and experience in financial and business matters that the Investor is capable of evaluating the merits and risks of the Investor's investment in the SPV and is able to bear such risks. The Investor has obtained, in the Investor's judgment, sufficient information to evaluate the merits and risks of such investment. The Investor has evaluated the risks of investing in the SPV, understands there are substantial risks of loss incidental to the purchase of an Interest and has determined that the Interest is a suitable investment for the Investor and consistent with the general investment objectives of the Investor.

## 2. Investor's Representations Related To Investment in a SPV.

2.1. The Investor is acquiring the Interest for its own account, for investment purposes only and not with an intent to resell or distribute the Interest (or any distributions received from the SPV in whole or in part), and the Investor agrees that it will not sell or otherwise transfer the Interest unless in compliance with Regulation Crowdfunding and other applicable securities laws, and with the terms and conditions of this Agreement.

2.2. The Investor's investment in the Interest is consistent with the investment purposes, objectives and cash flow requirements of the Investor and will not adversely affect the Investor's overall need for diversification and liquidity.

2.3. The Investor has all requisite power, authority and capacity to acquire and hold the Interest and to execute, deliver and comply with the terms of each of the instruments required to be executed and delivered by the Investor in connection with the Investor's subscription for the Interest, including without limitation this Subscription Agreement, and such execution, delivery and compliance does not conflict with, or constitute a default under, any instruments governing the Investor, any law, regulation or order, or any agreement or other undertaking to which the Investor is a party or by which the Investor may be bound. If the Investor is an entity, the person executing and delivering each of such instruments on behalf of the Investor has all requisite power, authority and capacity to execute and deliver such instruments, and, upon request by the SPV, will furnish to the SPV a true and correct copy of any instruments governing the Investor, including all amendments thereto. The signature on each of such instruments is genuine and each of such instruments constitutes a legal, valid and binding obligation of the Investor enforceable against the Investor in accordance with its terms.

2.4. The Wefunder Parties are each hereby authorized and instructed to accept and execute any instructions in respect of the Interest given by the Investor in written or electronic form. The Wefunder Parties may rely conclusively upon and shall incur no liability in respect of any action taken upon any notice, consent, request, instructions or other instrument believed in good faith to be genuine or to be signed by properly authorized persons of the Investor.

2.5. Pursuant to the requirements of Treas. Reg. § 301.6109-1(c), the Investor has provided, or agrees to provide upon the earlier of (i) two years of an acquisition of an Interest or (ii) twenty (20) days before any distribution is to be made from the SPV, his, her or its taxpayer identification number (e.g., social security number or employer identification number) under penalties of perjury and has or will attest that the Internal Revenue Service has not notified the Investor that he, she or it is subject to backup withholding.

## 3. The Manager Has The Right To Reject Any Subscription, In Whole Or In Part.

3.1. The Investor understands that the SPV will not register as an investment company under the U.S. Investment Company Act of 1940, as amended (the "Investment Company Act"), nor will it make a public offering of its securities within the United States.

3.2. The Investor understands that the value of all investments in any SPV made through individual retirement accounts ("IRAs") must be less than 25% of the value of the SPV's assets.

3.3. If the Investor is investing in a SPV through an employee benefit plan of any kind, including an individual retirement account (the "Plan"), and an individual or entity (the "Fiduciary") has entered into this Agreement on behalf of the Plan, the Fiduciary hereby makes the following representations, warranties, and covenants:

i. The Fiduciary is a fiduciary of the Plan who is authorized to invest Plan assets or is acting at the direction of a Plan fiduciary authorized to invest Plan assets. The Fiduciary has determined that an investment in the Fund is consistent with the Fiduciary's responsibilities to the Plan under Employee Retirement Income Security Act of 1974, as amended ("ERISA") or other applicable law, and is qualified to make such investment decision. The Fiduciary is authorized to make all representations, covenants and agreements set forth in this Agreement about and on behalf of the Investor, and the Fiduciary hereby agrees that, except for the representations, covenants and agreements contained in this section 3.3, all representations, covenants and agreements contained in this Agreement are made on behalf of the Investor who is investing through the Plan.

ii. The execution and delivery of this Subscription Agreement, and the investment contemplated hereby has been duly authorized by all appropriate and necessary parties pursuant to the provisions of the instrument or instruments governing the Plan and any related trust; and (B) will not violate, and is not otherwise inconsistent with, the terms of such instrument or instruments.

iii. The Fiduciary acknowledges that the assets of the Fund will be invested in accordance with the Company Information related to that Fund.

iv. The Plan's purchase and holding of an Interest will not constitute a non-exempt transaction prohibited under ERISA, Section 4975 of the Internal Revenue Code (the "Code"), or any similar laws or other federal, state, local, foreign or other laws or regulations applicable to the Plan and its investments. None of the Wefunder entities nor any of their affiliates, agents, or employees: (A) exercises any authority or control with respect to the management or disposition of assets of the Plan used to purchase an Interest, (B) renders investment advice for a fee (pursuant to an agreement or understanding that such advice will serve as a primary basis for investment decisions and that such advice will be based on the particular investment needs of the Plan), with respect to such assets of the Plan, or has the authority to do so, or (C) is an employer maintaining or contributing to, or any of whose employees are covered by, the Plan.

v. The Fiduciary understands and agrees to the fee arrangements described in the Company Information.

vi. The Fiduciary understands and agrees that, to prevent the assets of the SPV from being treated as "plan assets" for purposes of ERISA and Section 4975 of the Code, the Investor may be prohibited from purchasing or acquiring an Interest or may be required to redeem its Interest or a portion thereof.

3.4. The Investor acknowledges that the SPV and any Administrator, on the SPV's behalf, may not accept any investment from an Investor if the Investor cannot truthfully make the representations contained herein.

# 4. The Correctness And Accuracy Of All Information Provided By Investor To The LLC Or The SPV.

4.1. The Investor confirms that all information and documentation provided to the LLC, the SPV, and any Administrator, including, but not limited to, all information regarding the Investor's identity, taxpayer identification number, the source of the funds to be invested in the SPV, and the Investor's eligibility to invest in offerings under Regulation Crowdfunding, is true, correct and complete. Should any such information change or no longer be accurate, the Investor agrees and covenants that they will promptly notify the Wefunder Parties of such changes via the wefunder.com platform. The Investor agrees and covenants that he, she or it will maintain accurate and up-to-date contact information (including email and mailing address) on the wefunder.com platform and will promptly update such information in the event it changes or is no longer accurate.

4.2. The representations, warranties, agreements, undertakings and acknowledgments made by the Investor in this Subscription Agreement will be relied upon by the LLC, the SPV, and any Administrator in determining the Fund's compliance with federal and state securities laws, and shall survive the Investor's admission as a Member of the SPV.

4.3. All information that the Investor has provided to the LLC, the SPV, and any Administrator concerning the knowledge and experience of financial, tax and business matters of the Investor is correct and complete.

# 5. The Wefunder Parties' Right To Use Investor Information.

5.1. The Investor agrees and consents to the Wefunder Parties, their delegates and their duly authorized agents and any of their respective related, associated or affiliated companies obtaining, holding, using, disclosing and processing the Investor's data:

a. to facilitate the acceptance, management and administration of the Investor's subscription for an Interest on an on-going basis;
b. for any other specific purposes where the Investor has given specific consent to do so;
c. to carry out statistical analysis, market research, and tracking of investment performance over time;
d. to comply with legal or regulatory requirements applicable to the SPV and any Administrator or the Investor, including, but not limited to, in connection with anti-money laundering and similar laws;
e. for disclosure or transfer to third parties including the Investor's financial adviser (where appropriate), regulatory bodies, auditors, technology providers or to the SPV, any Administrator, any Lead Investor, and their delegates or their duly appointed agents and any of their respective related, associated or affiliated companies for the purposes specified above;
f. if the contents thereof are relevant to any issue in any action, suit or proceeding to which the LLC, the SPV, any Administrator, any Lead Investor, or their affiliates are a party or by which they are or may be bound;
g. for other legitimate business of the LLC, the SPV, any Administrator, or any Lead Investor.

5.2. The Investor acknowledges and agrees that it will provide additional information or take such other actions as may be necessary or advisable for the SPV or any Administrator (in the sole judgment of the SPV and/or any Administrator) to comply with any disclosure and compliance policies, related legal process or appropriate requests (whether formal or informal) or otherwise.
5.3. The Investor agrees and consents to disclosure by the LLC, the SPV and any of their agents, including any Administrator or any Lead Investor, to relevant third parties of information pertaining to the Investor in respect of disclosure and compliance policies or information requests related thereto. Without limiting the generality of the foregoing, the Investor agrees that information about the Investor may be provided to the Company in whose securities a SPV will or proposes to invest.
5.4. The Investor authorizes the LLC, the SPV, any Administrator, and each SPV service provider to disclose the Investor's nonpublic personal information to comply with regulatory and contractual requirements applicable to the SPV and its investments. Any such disclosure shall be permitted notwithstanding any privacy policy or similar restrictions regarding the disclosure of the Investor's nonpublic personal information.

# 6. Key Risk Factors

6.1. The Investor understands that investment in a SPV may involve a complete loss of the Investor's investment. In this regard, the Investor understands that such venture investments involve a high degree of risk, and that many or most venture company investments lose money. An Investor may ultimately receive cash, securities, or a combination of cash and securities (and in many cases nothing at all). If the Investor receives securities, the securities may not be publicly traded, and may not have any significant value.

6.2. The Investor understands and agrees that the Interests are subject to restrictions on transfer and cannot be redeemed. Instead, an Investor typically must hold his or her Interest in a SPV until the SPV has sold or otherwise disposed of its investments and the SPV distributes its investments to the investors in the SPV (a "Liquidation Event"). An Investor typically will not receive any distributions until such a Liquidation Event (and may not receive anything even upon a Liquidation Event), which may not occur for many years. The Investor must therefore bear the economic risk of holding their investment for an indefinite period of time.

6.3. The Investor understands and agrees that the Interests: (a) have not been registered under the Securities Act or any other law of the United States, or under the securities laws of any state or other jurisdiction, and therefore an Interest cannot be resold, pledged, assigned or otherwise disposed of unless it is so registered or an exemption from registration is available; and (b) can only be transferred as permitted under Regulation Crowdfunding and subject to the terms and conditions of this Agreement.

6.4. The Investor understands that no guarantees have been made to the Investor about future performance or financial results of the SPV, and an investment in the SPV may result in a gain or loss upon termination or liquidation of the SPV. It is possible that the investors in a SPV will have "phantom income," which could require them to pay taxes on their investment in a SPV even though the SPV does not distribute any income (or does not distribute sufficient income to pay the taxes).

6.5. The Investor understands and agrees that the SPV was formed by and is operated by Wefunder Admin, LLC on behalf of the Company. Investors will have no right to manage or influence the management of any SPV or of the LLC.

6.6. The Investor understands and agrees that the Company may appoint a Lead Investor and that, if appointed, pursuant to a power of attorney granted by the Investor in the Investor Agreement, the Lead Investor will exercise voting authority on behalf of the Investor with respect to the SPV securities the Investor owns.

6.7. The Investor represents that he or she has read and understands the risk factors contained in the Company Information. The Investor understands and agrees that each Company is solely responsible for providing risk factors, conflicts of interest, and other disclosures that investors should consider when investing in securities issued by that Company (including through a SPV), and that the Wefunder Parties have no ability to assure, and have not in any way assured, that any or all such risk factors, conflicts of interest and other disclosures have been presented fully and fairly, or have been presented at all.

6.8. The Investor understands that any privacy statements, reports or other communications regarding the SPV and the Investor's investment in the SPV (including annual and other updates, and tax documents) will be delivered via electronic means, including through wefunder.com. The Investor hereby consents to electronic delivery as described in the preceding sentence. In so consenting, the Investor acknowledges that email messages are not secure and may contain computer viruses or other defects, may not be accurately replicated on other systems, or may be intercepted, deleted or interfered with, with or without the knowledge of the sender or the intended recipient. The Investor also acknowledges that an email from the Wefunder Parties may be accessed by recipients other than the Investor and may be interfered with, may contain computer viruses or other defects and may not be successfully replicated on other systems. No Wefunder Party gives any warranties in relation to these matters.

6.9. The Investor understands and agrees that if he, she or it does not provide a valid taxpayer identification number under penalties of perjury, and attest that the Investor has not been notified by the Internal Revenue Service that he, she or it is subject to backup withholding, the SPV will be required to withhold from any proceeds otherwise payable to the Investor an amount necessary to satisfy the SPV's backup withholding obligations.

6.10. The Investor understands and agrees that if he, she or it does not provide a valid taxpayer identification number to the SPV, the SPV will withhold from any proceeds otherwise payable to the Investor an amount necessary for the SPV to satisfy its tax withholding obligations with respect to such amount. The SPV may also withhold any other amounts representing the SPV's reasonable estimation of penalties that may be charged by the Internal Revenue Service or any other taxing authority as a result of the Investor's failure to provide a valid taxpayer identification number.

## 7. Compliance With Anti-Money Laundering Laws.

7.1. The Investor represents and warrants that the Investor's investment was not directly or indirectly derived from illegal activities, including any activities that would violate U.S. Federal or State laws or any laws and regulations of other countries.

7.2. The Investor acknowledges that U.S. Federal law, regulations and Executive Orders administered by the U.S. Treasury Department's Office of Foreign Assets Control ("OFAC") may prohibit the SPV, any Administrator, or any Lead Investor from, among other things, engaging in transactions with, and the provision of services to, persons on the list of Specially Designated Nationals and Blocked Persons and persons, foreign countries and territories that are the subject of U.S. sanctions administered by OFAC (collectively, the "OFAC Maintained Sanctions").

7.3. The Investor acknowledges that the SPV prohibits the investment of funds by any persons or entities that are (i) the subject of OFAC Maintained Sanctions, (ii) acting, directly or indirectly, in contravention of any applicable laws and regulations, including anti-money laundering regulations or conventions, or on behalf of persons or entities subject to an OFAC Maintained Sanction, (iii) acting, directly or indirectly, for a senior foreign political figure, any member of a senior foreign political figure's immediate family or any close associate of a senior foreign political figure, unless the SPV, after being specifically notified by the Investor in writing that it is such a person, conducts further due diligence, and determines that such investment shall be permitted, or (iv) acting, directly or indirectly, for a foreign shell bank (such persons or entities in (i) - (iv) are collectively referred to as "Prohibited Persons"). The Investor represents and warrants that it is not, and is not acting directly or indirectly on behalf of, a Prohibited Person.

7.4. To the extent the Investor has any beneficial owners, (i) it has carried out thorough due diligence to establish the identities of such beneficial owners, (ii) based on such due diligence, the Investor reasonably believes that no such beneficial owners are Prohibited Persons, (iii) it holds the evidence of such identities and status and will maintain all such evidence for at least five years from the date of the liquidation or termination of the SPV, and (iv) it will make available such information and any additional information requested by the SPV that is required under applicable regulations.

7.5. The Investor acknowledges and agrees that the SPV or any Administrator may "freeze the account" of the Investor, including, but not limited to, by suspending distributions from the SPV to which the Investor would otherwise be entitled, if necessary to comply with anti-money laundering statutes or regulations.

7.6. The Investor acknowledges and agrees that the SPV and/or any Administrator, in complying with anti-money laundering statutes, regulations and goals, may file voluntarily and/or as required by law suspicious activity reports ("SARs") or any other information with governmental and law enforcement agencies that identify transactions and activities that the SPV or any Administrator or their agents reasonably determine to be suspicious, or is otherwise required by law. The Investor acknowledges that the LLC, the SPV, and any Administrator are prohibited by law from disclosing to third parties, including the Investor, any filing or the substance of any SARs.

7.7. The Investor agrees that, upon the request of the LLC, the SPV, or any Administrator, it will provide such information as the LLC, the SPV, or any Administrator requires to satisfy applicable anti-money laundering laws and regulations, including, without limitation, background documentation about the Investor

## 8. Regulatory Provisions

8.1. The Investor understands that no federal or state agency has passed upon the Interests or made any findings or determination as to the fairness of this investment.

8.2. The Investor certifies that the information contained in the executed copy of Form W-9 submitted to the SPV (if any) and/or the taxpayer identification provided to the SPV is correct. The Investor agrees to provide such other documentation as the SPV determines may be necessary for the SPV to fulfill any tax reporting and/or withholding requirements.

8.3. The Investor understands and agrees that the Company may cause the SPV to make an election under Section 754 of the Internal Revenue Code (the "Code") or an election to be treated as an "electing investment partnership" for purposes of Section 743 of the Code. If the SPV elects to be treated as an electing investment partnership, the Investor shall cooperate with the SPV to maintain that status and shall not take any action that would be inconsistent with such election. Upon request, the Investor shall provide the SPV with any information necessary to allow the SPV to comply with (a) its obligations to make tax basis adjustments under Section 734 or 743 of the Code and (b) its obligations as an electing investment partnership.

8.4. The Investor consents to receive any Schedule K-1 (Partner's Share of Income, Deductions, Credits, etc.) from the SPV electronically via email, the Internet and/or another electronic reporting medium in lieu of paper copies. The Investor agrees that it will confirm this consent electronically at a future date in a manner set forth by the Company at such time and as required by the electronic receipt consent rules set forth by the Internal Revenue Service. The Investor may request a paper copy of the Investor's Schedule K-1 by contacting Wefunder Inc. at support@wefunder.com or such other email address as specified on the wefunder.com platform. Requesting a paper copy will not constitute a withdrawal of the Investor's consent to receive reports or other communications, including Schedule K-1, electronically. The Investor may withdraw its consent for electronic delivery or change its contact preferences for such delivery at any time by writing to support@wefunder.com or such other email address as specified on the wefunder.com platform. Such withdrawal will take effect promptly after receipt, unless otherwise agreed upon. Upon receipt of a withdrawal request, the SPV will confirm the withdrawal and the date on which it takes effect in writing (either electronically or on paper). A withdrawal of consent does not apply to a statement that was furnished electronically before the date on which the withdrawal of consent takes effect. The SPV will cease providing information electronically upon termination of the SPV. Notwithstanding the Investor's consent to receive materials electronically, the Investor still may be required to print and attach its Schedule K-1 to a federal, state or local tax return.

## 9. Miscellaneous Provisions

## 9.1. Indemnification

9.1.1. The Investor agrees to indemnify and hold harmless the LLC, the SPV, any Administrator, any Lead Investor, or any partner, member, officer, employee, agent, affiliate or subsidiary of any of them, and each other person, if any, who controls, is controlled by, or is under common control with, any of the foregoing, within the meaning of Section 15 of the Securities Act, and their respective officers, directors, partners, members, shareholders, owners, employees and agents (collectively, the "Indemnified Parties") against any and all loss, liability, claim, damage and expense whatsoever (including all expenses reasonably incurred in investigating, preparing or defending against any claim whatsoever) arising out of or based upon (i) any false representation or warranty made by the Investor, or breach or failure by the Investor to comply with any covenant or agreement made by the Investor, in this Subscription Agreement or in any other document furnished by the Investor to any of the foregoing in connection with this transaction, or (ii) any action for securities law violations instituted by the Investor that is finally resolved by judgment against the Investor.

9.1.2. The Investor also agrees to indemnify each Indemnified Party for any and all costs, fees and expenses (including legal fees and disbursements) in connection with any damages resulting from the Investor's misrepresentation or misstatement contained herein, or the assertion of the Investor's lack of proper authorization from the beneficial owner to enter into this Subscription Agreement or perform the obligations hereof.

9.1.3. The Investor agrees to indemnify and hold harmless each Indemnified Party from and against any tax, interest, additions to tax, penalties, reasonable attorneys' and accountants' fees and disbursements, together with interest on the foregoing amounts at a rate determined by the SPV or any Administrator computed from the date of payment through the date of reimbursement, arising from the failure to withhold and pay over to the U.S. Internal Revenue Service or the taxing authority of any other jurisdiction any amounts computed, as required by applicable law, with respect to the income or gains allocated to or amounts distributed to the Investor with respect to its Interest during the period from the Investor's acquisition of the Interest until the Investor's transfer of the Interest in accordance with this Agreement, the LLC Agreement, and Regulation Crowdfunding.

9.1.4. If for any reason (other than the willful misfeasance or gross negligence of the entity that would otherwise be indemnified) the foregoing indemnification is unavailable to, or is insufficient to hold such Indemnified Party harmless, then the Investor shall contribute to the amount paid or payable by the Indemnified Party as a result of such loss, claim, damage or liability in such proportion as is appropriate to reflect not only the relative benefits received by the Investor on the one hand and the Indemnified Parties on the other but also the relative fault of the Investor and the Indemnified Parties, as well as any relevant equitable considerations.

9.1.5. The reimbursement, indemnity and contribution obligations of the Investor under this section shall be in addition to any liability that the Investor may otherwise have, and shall be binding upon and inure to the benefit of any successors, assigns, heirs and personal representatives of the Indemnified Parties.

9.2. **Limitation of Liability.** The LLC is a Delaware "multi-series" limited liability company. As a multi-series limited liability company, the LLC may operate multiple series with the benefit of segregation of assets and liabilities among each of its series pursuant to the Delaware Limited Liability Company Act, as amended (the "**Delaware Act**"). Accordingly, the Investor hereby agrees that the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a series (including the SPV) shall be enforceable against the assets of that series only and not against the LLC generally or the assets of any other series. In addition, none of the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to the LLC generally, or any particular series, shall be enforceable against the assets of any other series.

9.3. **Counsel.** The Investor understands that Morrison & Foerster LLP serves as legal counsel on certain matters to Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC and Wefunder Advisors, LLC and not to the SPV or any Investor by virtue of its investment in the SPV, and that no independent counsel has been retained to represent the SPV or Investors in the SPV. The Investor also understands that Morrison & Foerster LLP has not independently verified any factual assertions made in the Company Information or on the Wefunder website and is not responsible for the SPV's compliance with its investment program or applicable law.

9.4. **Power of Attorney.** The Investor hereby appoints each of the Company and Wefunder Admin, LLC as its true and lawful representative and attorney-in-fact, in its name, place and stead to make, execute, sign, acknowledge, swear to and file:

9.4.1. a Certificate of Formation of the LLC and any amendments required under the Delaware Act
9.4.2. the LLC Agreement and any duly adopted amendments;
9.4.3. any and all instruments, certificates and other documents that may be deemed necessary or desirable to effect the winding-up and termination of the LLC or the SPV (including a Certificate of Cancellation of the Certificate of Formation); and
9.4.4. any business certificate, fictitious name certificate, related amendment or other instrument or document of any kind necessary or desirable to accomplish the LLC's or the SPV's business, purpose and objectives or required by any applicable U.S., state, local or other law.

This power of attorney is coupled with an interest, is irrevocable, and shall survive and shall not be affected by the subsequent death, disability, incompetency, termination, bankruptcy, insolvency or dissolution of the Investor; provided, however, that this power of attorney will terminate upon the substitution of another SPV member for all of the Investor's investment in the LLC or the SPV or upon the liquidation or termination of the LLC or the SPV. The Investor hereby waives any and all defenses that may be available to contest, negate or disaffirm the actions of the LLC, the SPV, and any Administrator taken in good faith under this power of attorney.

## 9.5. Confidentiality

9.5.1. The Investor agrees that the Company Information and all financial statements (if any), tax reports (if any), portfolio valuations (if any), private placement memoranda (if any), reviews or analyses of potential or actual investments (if any), reports or other materials prepared or produced by the SPV and/or any Administrator and all other documents and information concerning the affairs of the SPV and/or the Fund's investments, including, without limitation, information about the Company, and/or the persons directly or indirectly investing in the SPV (collectively, the "Confidential Information") that the Investor may receive pursuant to or in accordance with the use of the Wefunder website, an investment in one or more SPVs, or otherwise as a result of its ownership of an interest in the SPV, constitute proprietary and confidential information about the SPV, any Administrator, and/or any Lead Investor (the "Affected Parties").

9.5.2. The Investor acknowledges that the Affected Parties derive independent economic value from the Confidential Information not being generally known and that the Confidential Information is the subject of reasonable efforts to maintain its secrecy. The Investor further acknowledges that the Confidential Information is a trade secret, the disclosure of which is likely to cause substantial and irreparable competitive harm to the Affected Companies or their respective businesses. The Investor shall not reproduce any of the Confidential Information or portion thereof or make the contents thereof available to any third party other than a disclosure on a need-to-know basis to the Investor's legal, accounting or investment advisers, auditors and representatives (collectively, "Advisers"), except to the extent compelled to do so in accordance with applicable law (in which case the Investor shall promptly notify the SPV of the Investor's obligation to disclose any Confidential Information) or with respect to Confidential Information that otherwise becomes publicly available other than through breach of this provision by the Investor.

9.5.3. To the fullest extent permitted by law, the Investor agrees not to request disclosure or inspection of any such information after the Investor is notified (whether in response to the Investor's request for information or otherwise) that the SPV has determined not to disclose such information.

9.5.4. The Investor agrees that the LLC, the SPV, and the SPV service providers would be subject to potentially irreparable injury as a result of any breach by the Investor of the covenants and agreements set forth in this Item 9.5, and that monetary damages would not be sufficient to compensate or make whole the LLC, the SPV, and the SPV services providers for any such breach. Accordingly the Investor agrees that the LLC, the SPV, and the SPV service providers shall be entitled to equitable and injunctive relief, on an emergency, temporary, preliminary and/or permanent basis, to prevent any such breach or the continuation thereof.

9.6. Amendments. Neither this Subscription Agreement nor any term hereof may be supplemented, changed, waived, discharged or terminated except with the written consent of the Investor and the Company on behalf of the relevant SPV. For the sake of clarity, the restriction on the Company in the preceding sentence applies solely to the form of this Subscription Agreement applicable to SPVs that have had a closing, and does not prevent the Company from changing the form and content of this Subscription Agreement for use in offerings of SPVs that have not had a closing.

9.7. Assignability and Transferability. This Subscription Agreement is not transferable or assignable by the Investor without the prior written consent of the Company on behalf of the SPV, and any transfer or assignment in violation of this provision shall be null and void. The Interests in the SPV being acquired by Investor herein may only be transferred by Investor in compliance with Regulation Crowdfunding and the terms and conditions of this Agreement. If Investor seeks to transfer the Interests, Investor shall first give written notice to the Company and Wefunder Admin, LLC, including the number of Interests that Investor desires to transfer, the proposed price, the name and contact information of the proposed buyer, and any other information that the Company or Wefunder Admin, LLC may reasonably request. To the extent possible, such notice shall be provided through the Wefunder.com website. Any transfer of Interests shall be subject to execution by Investor and the proposed transferee of appropriate documentation, as may be required by the Company or Wefunder Admin, LLC, in their discretion. Investor further acknowledges that pursuant to the LLC Agreement, Wefunder Admin, LLC (as Series Manager of the SPV), may impose additional restrictions on or prohibit the Transfer of Interests for any reason or no reason, in its sole discretion.

9.8. Repurchase. In the event that the SPV or any Administrator determines that it is likely that within twelve (12) months the securities of the SPV or the Company will be held of record by a number of persons that would require the SPV or the Company to register a class of its equity securities under the Securities Exchange Act of 1934, as amended ("Exchange Act"), as required by Section 12(g) or 15(d) thereof, the SPV shall have the option to repurchase the Interests from each Investor to the extent necessary to avoid the requirement to register a class of its securities under the Exchange Act. Such repurchase of Interests shall be for the greater of (i) the purchase price of the Interests, or (ii) the fair market value of the Interests, as determined by an independent appraiser of securities chosen by the Administrator. Any such repurchase may only occur with the consent of Wefunder Admin, LLC, as Series Manager of the SPV.

9.9. Governing Law. Consent to Jurisdiction. Notwithstanding the place where this Subscription Agreement may be executed by any of the parties hereto, the parties expressly agree that all the terms and provisions hereof shall be construed under the laws of the State of Delaware. Any action or proceeding brought by the SPV or any SPV service provider against one or more investors in the SPV relating in any way to this Subscription Agreement or the LLC Agreement may, and any action or proceeding brought by any other party against the SPV or any SPV service provider relating in any way to this Subscription Agreement or the Company Information shall, be brought and enforced in the state courts of the State of Delaware located in Wilmington or (to the extent subject matter jurisdiction exists therefore) in the courts of the United States located in the District of Delaware; and the Investor and the SPV irrevocably submit to the jurisdiction of both such state and federal courts in respect of any such action or proceeding. The Investor and the SPV irrevocably waive, to the fullest extent permitted by law, any objection that they may now or hereafter have to laying the venue of any such action or proceeding in the courts of the State of Delaware located in Wilmington or in the courts of the United States located in the District of Delaware and any claim that any such action or proceeding brought in any such court has been brought in an inconvenient forum.

9.10. Severability. If any provision of this Subscription Agreement is invalid or unenforceable under any applicable law, then such provision shall be deemed inoperative to the extent that it may conflict therewith and shall be deemed modified to conform with such applicable law. Any provision hereof that may be held invalid or unenforceable under any applicable law shall not affect the validity or enforceability of any other provisions hereof, and to this extent the provisions hereof shall be severable.

9.11. Headings. The headings in this Subscription Agreement are for convenience of reference only, and shall not limit or otherwise affect the meaning hereof.

9.12. General. This Subscription Agreement shall be binding upon the Investor and the legal representatives, successors and assigns of the Investor, shall survive the admission of the Investor as a member of a SPV, and shall, if the Investor consists of more than one person, be the joint and several obligation of all such persons.

[Remainder of page intentionally left blank. Signature page follows.]

The undersigned have executed this instrument as of the date first above written.

**SPV**

**Bow Wow Labs I, as series of Wefunder SPV, LLC**
**By: Wefunder Admin, LLC, its Manager**

By: *Bowder Signature*

Date:

Name: **Nicholas Tommarello**

Title: **Chief Executive Officer**

**Investor**

**[INVESTOR NAME]**

By: *Investor Signature*

Date:

CONTACT INFORMATION:

Name: **[INVESTOR NAME]**

Mailing Address:

City:

Country:

E-mail:

# TERMS APPENDIX FOR THE PURCHASE OF Bow
Wow Labs, Inc SECURITIES BY Bow Wow Labs I, A
SERIES OF WEFUNDER SPV, LLC, A DELAWARE
LIMITED LIABILITY COMPANY

Type of Security: Priced Round

Terms $0.38 per share and a $23.3M pre-money valuation

To view a copy of the contract, please see Appendix B, Investor
Contracts of the Form C. The latest Form C or C/A filing be found
here:

https://www.sec.gov/cgi-bin/srch-edgar?text=%28FORM-
TYPE%3DC%2FA+or+FORM-
TYPE%3DC%29+and+CIK%3D0001954010&first=2016

**Attachment 4:** `document_4.pdf`

# **Bow Wow Labs I EB (THE "SPV"),**
a series of Wefunder SPV, LLC, a Delaware limited
liability company (the "LLC")

# **Subscription Agreement**

**[INVESTMENT AMOUNT]**

**[INVESTMENT DATE]**

**Bow Wow Labs I EB (the "SPV"),** a series of Wefunder SPV, LLC (the "LLC"), is a special purpose vehicle that will invest all of its assets in securities issued by **Bow Wow Labs, Inc** (the "Company"). By making an investment in the SPV through the Wefunder website, I understand and agree to the representations set forth below.

I have reviewed the following information and documents in connection with this Subscription Agreement:

1. The information on the Wefunder website about the Company. I acknowledge that this information was prepared solely by either the Company or a third party whose work has been verified by the Company, and that none of Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC or Wefunder Advisors, LLC, nor any of their affiliates, employees or agents, are responsible for the adequacy, completeness, or accuracy of this information;
2. The Form C relating to this investment, which provides information about investment in the Company through the use of the SPV;
3. The Series Appendix, an appendix to the Wefunder SPV, LLC limited liability company agreement (the "**LLC Agreement**"), which sets forth certain specific terms of the SPV;
4. The Terms Appendix, which summarizes the terms of the Company securities to be purchased by the SPV;
5. The LLC Agreement, which sets forth other terms applicable to each SPV;
6. This Subscription Agreement, which sets forth the terms governing your investment in the SPV, and that sets forth certain representations you are making in connection with your investment in the SPV;
7. The Wefunder Investor Agreement; and
8. The Wefunder Terms of Service.

**By making an investment in the SPV through the Wefunder website, I agree to be bound by this Subscription Agreement and the terms of the other agreements listed above with respect to my investment in the SPV.**

# Subscription Agreement

# SCOPE OF AGREEMENT AND INVESTOR ELIGIBILITY REPRESENTATIONS

A. This agreement ("Agreement") applies to each investment in a series ("SPV") of Wefunder SPV, LLC (the "LLC"). Each series is a separate pool of assets from every other series. Each SPV will invest all of its assets in securities issued by a single company ("Company") as set forth in the applicable series appendix ("Series Appendix") to the Wefunder SPV, LLC limited liability company agreement ("LLC Agreement"). The terms of the Company securities to be purchased by the SPV are summarized in an appendix ("Terms Appendix") attached to this Agreement.
B. Each SPV is formed by and operated by Wefunder Admin, LLC on behalf of the Company in whose securities that SPV invests.
C. Important information about the Company, about the related SPV, and more generally about investments through the Wefunder website, is available through the Wefunder website. The Investor should review that information, and all relevant Company Information (as defined below), carefully before making an investment in any SPV.
D. Each SPV will offer membership interests ("Interests") in that SPV pursuant to Regulation Crowdfunding under the U.S. Securities Act of 1933, as amended (the "Securities Act").
E. You hereby agree that each time you make an investment in any SPV, you will be deemed to have entered into this Agreement, and will be deemed to have made each representation and covenant contained in this Agreement.
F. Except as the context otherwise requires, any reference in this Subscription Agreement to:

1. a "SPV" shall mean "The LLC acting solely on behalf of and for the account of the SPV";
2. "Investor" and "you" shall mean a person (whether individually, jointly with another person, or through his or her individual retirement account) who has agreed to invest, or has invested, in any SPV; and
3. "Company Information" means:

a. The information on the Wefunder website about the Company. I acknowledge that this information was prepared solely by either the Company or a third party whose work has been verified by the Company, and that neither Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC or Wefunder Advisors, LLC (together, the "Wefunder entities," nor any of their affiliates, employees or agents, are responsible for the adequacy, completeness, or accuracy of this information;
b. The Form C relating to this investment, which provides information about investment in the Company through the use of the SPV;
c. The Series Appendix, an appendix to the Wefunder SPV, LLC limited liability company agreement (the "LLC Agreement"), which sets forth certain specific terms of the SPV;
d. The Terms Appendix, which summarizes the terms of the Company securities to be purchased by the SPV;
e. The LLC Agreement, which sets forth other terms applicable to each SPV;
f. This Subscription Agreement, which sets forth the terms governing your investment in the SPV, and that sets forth certain representations you are making in connection with your investment in the SPV;
g. The Wefunder Investor Agreement; and
h. The Wefunder Terms of Service.

INVESTOR'S REPRESENTATIONS AND COVENANTS

1. Investor's Review of Information and Investment Decision

1.1. The Investor has carefully read and understands the Company Information. The Investor acknowledges that it has made an independent decision to invest indirectly in the Company through the SPV and that, in making its decision to invest in a SPV, the Investor has relied solely upon the Company Information, any other relevant information on the Wefunder website, and independent investigations made by the Investor. The Investor understands that no representations or warranties have been made to the Investor by the LLC, the relevant SPV, any administrator appointed from time to time with respect to the SPV (the "Administrator"), any lead investor appointed from time to time with respect to the SPV (the "Lead Investor"), or any partner, member, officer, employee, agent, affiliate or subsidiary of any of them regarding the Company.

1.2. The Investor has been provided an opportunity to request additional information concerning the Company and the offering through the Ask A Question feature on wefunder.com.

1.3. The Investor understands and agrees that neither Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC, any of their affiliates, nor any director, manager, officer, shareholder, member, employee or agent of Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC or any of their affiliates (each, a "Wefunder Party," and collectively, "Wefunder Parties") shall be liable in connection with any information or omission of information contained in materials prepared or supplied by the Company. Such materials may include, but are not limited to, information provided by the Company in the Form C related to the offering, information available through the Wefunder website, and materials distributed to the Investor by the SPV on behalf of a Company.

1.4. The Investor represents and agrees that no Wefunder Party has recommended or suggested any investment in a SPV, or any investment related to a Company, to the Investor.

1.5. Investor understands that no Wefunder Party is an adviser to Investor, and that Investor is not an advisory or other client of any Wefunder Party.

1.6. The Investor is not relying on any Wefunder Party or any other person or entity with respect to the legal, accounting, business, investment, pension, tax or other economic considerations involved in this investment other than the Investor's own advisers that are not affiliated with any of the foregoing persons.

1.7. The Investor has such knowledge and experience in financial and business matters that the Investor is capable of evaluating the merits and risks of the Investor's investment in the SPV and is able to bear such risks. The Investor has obtained, in the Investor's judgment, sufficient information to evaluate the merits and risks of such investment. The Investor has evaluated the risks of investing in the SPV, understands there are substantial risks of loss incidental to the purchase of an Interest and has determined that the Interest is a suitable investment for the Investor and consistent with the general investment objectives of the Investor.

## 2. Investor's Representations Related To Investment in a SPV.

2.1. The Investor is acquiring the Interest for its own account, for investment purposes only and not with an intent to resell or distribute the Interest (or any distributions received from the SPV in whole or in part), and the Investor agrees that it will not sell or otherwise transfer the Interest unless in compliance with Regulation Crowdfunding and other applicable securities laws, and with the terms and conditions of this Agreement.

2.2. The Investor's investment in the Interest is consistent with the investment purposes, objectives and cash flow requirements of the Investor and will not adversely affect the Investor's overall need for diversification and liquidity.

2.3. The Investor has all requisite power, authority and capacity to acquire and hold the Interest and to execute, deliver and comply with the terms of each of the instruments required to be executed and delivered by the Investor in connection with the Investor's subscription for the Interest, including without limitation this Subscription Agreement, and such execution, delivery and compliance does not conflict with, or constitute a default under, any instruments governing the Investor, any law, regulation or order, or any agreement or other undertaking to which the Investor is a party or by which the Investor may be bound. If the Investor is an entity, the person executing and delivering each of such instruments on behalf of the Investor has all requisite power, authority and capacity to execute and deliver such instruments, and, upon request by the SPV, will furnish to the SPV a true and correct copy of any instruments governing the Investor, including all amendments thereto. The signature on each of such instruments is genuine and each of such instruments constitutes a legal, valid and binding obligation of the Investor enforceable against the Investor in accordance with its terms.

2.4. The Wefunder Parties are each hereby authorized and instructed to accept and execute any instructions in respect of the Interest given by the Investor in written or electronic form. The Wefunder Parties may rely conclusively upon and shall incur no liability in respect of any action taken upon any notice, consent, request, instructions or other instrument believed in good faith to be genuine or to be signed by properly authorized persons of the Investor.

2.5. Pursuant to the requirements of Treas. Reg. § 301.6109-1(c), the Investor has provided, or agrees to provide upon the earlier of (i) two years of an acquisition of an Interest or (ii) twenty (20) days before any distribution is to be made from the SPV, his, her or its taxpayer identification number (e.g., social security number or employer identification number) under penalties of perjury and has or will attest that the Internal Revenue Service has not notified the Investor that he, she or it is subject to backup withholding.

## 3. The Manager Has The Right To Reject Any Subscription, In Whole Or In Part.

3.1. The Investor understands that the SPV will not register as an investment company under the U.S. Investment Company Act of 1940, as amended (the "Investment Company Act"), nor will it make a public offering of its securities within the United States.

3.2. The Investor understands that the value of all investments in any SPV made through individual retirement accounts ("IRAs") must be less than 25% of the value of the SPV's assets.

3.3. If the Investor is investing in a SPV through an employee benefit plan of any kind, including an individual retirement account (the "Plan"), and an individual or entity (the "Fiduciary") has entered into this Agreement on behalf of the Plan, the Fiduciary hereby makes the following representations, warranties, and covenants:

i. The Fiduciary is a fiduciary of the Plan who is authorized to invest Plan assets or is acting at the direction of a Plan fiduciary authorized to invest Plan assets. The Fiduciary has determined that an investment in the Fund is consistent with the Fiduciary's responsibilities to the Plan under Employee Retirement Income Security Act of 1974, as amended ("ERISA") or other applicable law, and is qualified to make such investment decision. The Fiduciary is authorized to make all representations, covenants and agreements set forth in this Agreement about and on behalf of the Investor, and the Fiduciary hereby agrees that, except for the representations, covenants and agreements contained in this section 3.3, all representations, covenants and agreements contained in this Agreement are made on behalf of the Investor who is investing through the Plan.

ii. The execution and delivery of this Subscription Agreement, and the investment contemplated hereby has been duly authorized by all appropriate and necessary parties pursuant to the provisions of the instrument or instruments governing the Plan and any related trust; and (B) will not violate, and is not otherwise inconsistent with, the terms of such instrument or instruments.

iii. The Fiduciary acknowledges that the assets of the Fund will be invested in accordance with the Company Information related to that Fund.

iv. The Plan's purchase and holding of an Interest will not constitute a non-exempt transaction prohibited under ERISA, Section 4975 of the Internal Revenue Code (the "Code"), or any similar laws or other federal, state, local, foreign or other laws or regulations applicable to the Plan and its investments. None of the Wefunder entities nor any of their affiliates, agents, or employees: (A) exercises any authority or control with respect to the management or disposition of assets of the Plan used to purchase an Interest, (B) renders investment advice for a fee (pursuant to an agreement or understanding that such advice will serve as a primary basis for investment decisions and that such advice will be based on the particular investment needs of the Plan), with respect to such assets of the Plan, or has the authority to do so, or (C) is an employer maintaining or contributing to, or any of whose employees are covered by, the Plan.

v. The Fiduciary understands and agrees to the fee arrangements described in the Company Information.

vi. The Fiduciary understands and agrees that, to prevent the assets of the SPV from being treated as "plan assets" for purposes of ERISA and Section 4975 of the Code, the Investor may be prohibited from purchasing or acquiring an Interest or may be required to redeem its Interest or a portion thereof.

3.4. The Investor acknowledges that the SPV and any Administrator, on the SPV's behalf, may not accept any investment from an Investor if the Investor cannot truthfully make the representations contained herein.

# 4. The Correctness And Accuracy Of All Information Provided By Investor To The LLC Or The SPV.

4.1. The Investor confirms that all information and documentation provided to the LLC, the SPV, and any Administrator, including, but not limited to, all information regarding the Investor's identity, taxpayer identification number, the source of the funds to be invested in the SPV, and the Investor's eligibility to invest in offerings under Regulation Crowdfunding, is true, correct and complete. Should any such information change or no longer be accurate, the Investor agrees and covenants that they will promptly notify the Wefunder Parties of such changes via the wefunder.com platform. The Investor agrees and covenants that he, she or it will maintain accurate and up-to-date contact information (including email and mailing address) on the wefunder.com platform and will promptly update such information in the event it changes or is no longer accurate.

4.2. The representations, warranties, agreements, undertakings and acknowledgments made by the Investor in this Subscription Agreement will be relied upon by the LLC, the SPV, and any Administrator in determining the Fund's compliance with federal and state securities laws, and shall survive the Investor's admission as a Member of the SPV.

4.3. All information that the Investor has provided to the LLC, the SPV, and any Administrator concerning the knowledge and experience of financial, tax and business matters of the Investor is correct and complete.

# 5. The Wefunder Parties' Right To Use Investor Information.

5.1. The Investor agrees and consents to the Wefunder Parties, their delegates and their duly authorized agents and any of their respective related, associated or affiliated companies obtaining, holding, using, disclosing and processing the Investor's data:

a. to facilitate the acceptance, management and administration of the Investor's subscription for an Interest on an on-going basis;
b. for any other specific purposes where the Investor has given specific consent to do so;
c. to carry out statistical analysis, market research, and tracking of investment performance over time;
d. to comply with legal or regulatory requirements applicable to the SPV and any Administrator or the Investor, including, but not limited to, in connection with anti-money laundering and similar laws;
e. for disclosure or transfer to third parties including the Investor's financial adviser (where appropriate), regulatory bodies, auditors, technology providers or to the SPV, any Administrator, any Lead Investor, and their delegates or their duly appointed agents and any of their respective related, associated or affiliated companies for the purposes specified above;
f. if the contents thereof are relevant to any issue in any action, suit or proceeding to which the LLC, the SPV, any Administrator, any Lead Investor, or their affiliates are a party or by which they are or may be bound;
g. for other legitimate business of the LLC, the SPV, any Administrator, or any Lead Investor.

5.2. The Investor acknowledges and agrees that it will provide additional information or take such other actions as may be necessary or advisable for the SPV or any Administrator (in the sole judgment of the SPV and/or any Administrator) to comply with any disclosure and compliance policies, related legal process or appropriate requests (whether formal or informal) or otherwise.
5.3. The Investor agrees and consents to disclosure by the LLC, the SPV and any of their agents, including any Administrator or any Lead Investor, to relevant third parties of information pertaining to the Investor in respect of disclosure and compliance policies or information requests related thereto. Without limiting the generality of the foregoing, the Investor agrees that information about the Investor may be provided to the Company in whose securities a SPV will or proposes to invest.
5.4. The Investor authorizes the LLC, the SPV, any Administrator, and each SPV service provider to disclose the Investor's nonpublic personal information to comply with regulatory and contractual requirements applicable to the SPV and its investments. Any such disclosure shall be permitted notwithstanding any privacy policy or similar restrictions regarding the disclosure of the Investor's nonpublic personal information.

# 6. Key Risk Factors

6.1. The Investor understands that investment in a SPV may involve a complete loss of the Investor's investment. In this regard, the Investor understands that such venture investments involve a high degree of risk, and that many or most venture company investments lose money. An Investor may ultimately receive cash, securities, or a combination of cash and securities (and in many cases nothing at all). If the Investor receives securities, the securities may not be publicly traded, and may not have any significant value.

6.2. The Investor understands and agrees that the Interests are subject to restrictions on transfer and cannot be redeemed. Instead, an Investor typically must hold his or her Interest in a SPV until the SPV has sold or otherwise disposed of its investments and the SPV distributes its investments to the investors in the SPV (a "Liquidation Event"). An Investor typically will not receive any distributions until such a Liquidation Event (and may not receive anything even upon a Liquidation Event), which may not occur for many years. The Investor must therefore bear the economic risk of holding their investment for an indefinite period of time.

6.3. The Investor understands and agrees that the Interests: (a) have not been registered under the Securities Act or any other law of the United States, or under the securities laws of any state or other jurisdiction, and therefore an Interest cannot be resold, pledged, assigned or otherwise disposed of unless it is so registered or an exemption from registration is available; and (b) can only be transferred as permitted under Regulation Crowdfunding and subject to the terms and conditions of this Agreement.

6.4. The Investor understands that no guarantees have been made to the Investor about future performance or financial results of the SPV, and an investment in the SPV may result in a gain or loss upon termination or liquidation of the SPV. It is possible that the investors in a SPV will have "phantom income," which could require them to pay taxes on their investment in a SPV even though the SPV does not distribute any income (or does not distribute sufficient income to pay the taxes).

6.5. The Investor understands and agrees that the SPV was formed by and is operated by Wefunder Admin, LLC on behalf of the Company. Investors will have no right to manage or influence the management of any SPV or of the LLC.

6.6. The Investor understands and agrees that the Company may appoint a Lead Investor and that, if appointed, pursuant to a power of attorney granted by the Investor in the Investor Agreement, the Lead Investor will exercise voting authority on behalf of the Investor with respect to the SPV securities the Investor owns.

6.7. The Investor represents that he or she has read and understands the risk factors contained in the Company Information. The Investor understands and agrees that each Company is solely responsible for providing risk factors, conflicts of interest, and other disclosures that investors should consider when investing in securities issued by that Company (including through a SPV), and that the Wefunder Parties have no ability to assure, and have not in any way assured, that any or all such risk factors, conflicts of interest and other disclosures have been presented fully and fairly, or have been presented at all.

6.8. The Investor understands that any privacy statements, reports or other communications regarding the SPV and the Investor's investment in the SPV (including annual and other updates, and tax documents) will be delivered via electronic means, including through wefunder.com. The Investor hereby consents to electronic delivery as described in the preceding sentence. In so consenting, the Investor acknowledges that email messages are not secure and may contain computer viruses or other defects, may not be accurately replicated on other systems, or may be intercepted, deleted or interfered with, with or without the knowledge of the sender or the intended recipient. The Investor also acknowledges that an email from the Wefunder Parties may be accessed by recipients other than the Investor and may be interfered with, may contain computer viruses or other defects and may not be successfully replicated on other systems. No Wefunder Party gives any warranties in relation to these matters.

6.9. The Investor understands and agrees that if he, she or it does not provide a valid taxpayer identification number under penalties of perjury, and attest that the Investor has not been notified by the Internal Revenue Service that he, she or it is subject to backup withholding, the SPV will be required to withhold from any proceeds otherwise payable to the Investor an amount necessary to satisfy the SPV's backup withholding obligations.

6.10. The Investor understands and agrees that if he, she or it does not provide a valid taxpayer identification number to the SPV, the SPV will withhold from any proceeds otherwise payable to the Investor an amount necessary for the SPV to satisfy its tax withholding obligations with respect to such amount. The SPV may also withhold any other amounts representing the SPV's reasonable estimation of penalties that may be charged by the Internal Revenue Service or any other taxing authority as a result of the Investor's failure to provide a valid taxpayer identification number.

## 7. Compliance With Anti-Money Laundering Laws.

7.1. The Investor represents and warrants that the Investor's investment was not directly or indirectly derived from illegal activities, including any activities that would violate U.S. Federal or State laws or any laws and regulations of other countries.

7.2. The Investor acknowledges that U.S. Federal law, regulations and Executive Orders administered by the U.S. Treasury Department's Office of Foreign Assets Control ("OFAC") may prohibit the SPV, any Administrator, or any Lead Investor from, among other things, engaging in transactions with, and the provision of services to, persons on the list of Specially Designated Nationals and Blocked Persons and persons, foreign countries and territories that are the subject of U.S. sanctions administered by OFAC (collectively, the "OFAC Maintained Sanctions").

7.3. The Investor acknowledges that the SPV prohibits the investment of funds by any persons or entities that are (i) the subject of OFAC Maintained Sanctions, (ii) acting, directly or indirectly, in contravention of any applicable laws and regulations, including anti-money laundering regulations or conventions, or on behalf of persons or entities subject to an OFAC Maintained Sanction, (iii) acting, directly or indirectly, for a senior foreign political figure, any member of a senior foreign political figure's immediate family or any close associate of a senior foreign political figure, unless the SPV, after being specifically notified by the Investor in writing that it is such a person, conducts further due diligence, and determines that such investment shall be permitted, or (iv) acting, directly or indirectly, for a foreign shell bank (such persons or entities in (i) - (iv) are collectively referred to as "Prohibited Persons"). The Investor represents and warrants that it is not, and is not acting directly or indirectly on behalf of, a Prohibited Person.

7.4. To the extent the Investor has any beneficial owners, (i) it has carried out thorough due diligence to establish the identities of such beneficial owners, (ii) based on such due diligence, the Investor reasonably believes that no such beneficial owners are Prohibited Persons, (iii) it holds the evidence of such identities and status and will maintain all such evidence for at least five years from the date of the liquidation or termination of the SPV, and (iv) it will make available such information and any additional information requested by the SPV that is required under applicable regulations.

7.5. The Investor acknowledges and agrees that the SPV or any Administrator may "freeze the account" of the Investor, including, but not limited to, by suspending distributions from the SPV to which the Investor would otherwise be entitled, if necessary to comply with anti-money laundering statutes or regulations.

7.6. The Investor acknowledges and agrees that the SPV and/or any Administrator, in complying with anti-money laundering statutes, regulations and goals, may file voluntarily and/or as required by law suspicious activity reports ("SARs") or any other information with governmental and law enforcement agencies that identify transactions and activities that the SPV or any Administrator or their agents reasonably determine to be suspicious, or is otherwise required by law. The Investor acknowledges that the LLC, the SPV, and any Administrator are prohibited by law from disclosing to third parties, including the Investor, any filing or the substance of any SARs.

7.7. The Investor agrees that, upon the request of the LLC, the SPV, or any Administrator, it will provide such information as the LLC, the SPV, or any Administrator requires to satisfy applicable anti-money laundering laws and regulations, including, without limitation, background documentation about the Investor

## 8. Regulatory Provisions

8.1. The Investor understands that no federal or state agency has passed upon the Interests or made any findings or determination as to the fairness of this investment.

8.2. The Investor certifies that the information contained in the executed copy of Form W-9 submitted to the SPV (if any) and/or the taxpayer identification provided to the SPV is correct. The Investor agrees to provide such other documentation as the SPV determines may be necessary for the SPV to fulfill any tax reporting and/or withholding requirements.

8.3. The Investor understands and agrees that the Company may cause the SPV to make an election under Section 754 of the Internal Revenue Code (the "Code") or an election to be treated as an "electing investment partnership" for purposes of Section 743 of the Code. If the SPV elects to be treated as an electing investment partnership, the Investor shall cooperate with the SPV to maintain that status and shall not take any action that would be inconsistent with such election. Upon request, the Investor shall provide the SPV with any information necessary to allow the SPV to comply with (a) its obligations to make tax basis adjustments under Section 734 or 743 of the Code and (b) its obligations as an electing investment partnership.

8.4. The Investor consents to receive any Schedule K-1 (Partner's Share of Income, Deductions, Credits, etc.) from the SPV electronically via email, the Internet and/or another electronic reporting medium in lieu of paper copies. The Investor agrees that it will confirm this consent electronically at a future date in a manner set forth by the Company at such time and as required by the electronic receipt consent rules set forth by the Internal Revenue Service. The Investor may request a paper copy of the Investor's Schedule K-1 by contacting Wefunder Inc. at support@wefunder.com or such other email address as specified on the wefunder.com platform. Requesting a paper copy will not constitute a withdrawal of the Investor's consent to receive reports or other communications, including Schedule K-1, electronically. The Investor may withdraw its consent for electronic delivery or change its contact preferences for such delivery at any time by writing to support@wefunder.com or such other email address as specified on the wefunder.com platform. Such withdrawal will take effect promptly after receipt, unless otherwise agreed upon. Upon receipt of a withdrawal request, the SPV will confirm the withdrawal and the date on which it takes effect in writing (either electronically or on paper). A withdrawal of consent does not apply to a statement that was furnished electronically before the date on which the withdrawal of consent takes effect. The SPV will cease providing information electronically upon termination of the SPV. Notwithstanding the Investor's consent to receive materials electronically, the Investor still may be required to print and attach its Schedule K-1 to a federal, state or local tax return.

## 9. Miscellaneous Provisions

## 9.1. Indemnification

9.1.1. The Investor agrees to indemnify and hold harmless the LLC, the SPV, any Administrator, any Lead Investor, or any partner, member, officer, employee, agent, affiliate or subsidiary of any of them, and each other person, if any, who controls, is controlled by, or is under common control with, any of the foregoing, within the meaning of Section 15 of the Securities Act, and their respective officers, directors, partners, members, shareholders, owners, employees and agents (collectively, the "Indemnified Parties") against any and all loss, liability, claim, damage and expense whatsoever (including all expenses reasonably incurred in investigating, preparing or defending against any claim whatsoever) arising out of or based upon (i) any false representation or warranty made by the Investor, or breach or failure by the Investor to comply with any covenant or agreement made by the Investor, in this Subscription Agreement or in any other document furnished by the Investor to any of the foregoing in connection with this transaction, or (ii) any action for securities law violations instituted by the Investor that is finally resolved by judgment against the Investor.

9.1.2. The Investor also agrees to indemnify each Indemnified Party for any and all costs, fees and expenses (including legal fees and disbursements) in connection with any damages resulting from the Investor's misrepresentation or misstatement contained herein, or the assertion of the Investor's lack of proper authorization from the beneficial owner to enter into this Subscription Agreement or perform the obligations hereof.

9.1.3. The Investor agrees to indemnify and hold harmless each Indemnified Party from and against any tax, interest, additions to tax, penalties, reasonable attorneys' and accountants' fees and disbursements, together with interest on the foregoing amounts at a rate determined by the SPV or any Administrator computed from the date of payment through the date of reimbursement, arising from the failure to withhold and pay over to the U.S. Internal Revenue Service or the taxing authority of any other jurisdiction any amounts computed, as required by applicable law, with respect to the income or gains allocated to or amounts distributed to the Investor with respect to its Interest during the period from the Investor's acquisition of the Interest until the Investor's transfer of the Interest in accordance with this Agreement, the LLC Agreement, and Regulation Crowdfunding.

9.1.4. If for any reason (other than the willful misfeasance or gross negligence of the entity that would otherwise be indemnified) the foregoing indemnification is unavailable to, or is insufficient to hold such Indemnified Party harmless, then the Investor shall contribute to the amount paid or payable by the Indemnified Party as a result of such loss, claim, damage or liability in such proportion as is appropriate to reflect not only the relative benefits received by the Investor on the one hand and the Indemnified Parties on the other but also the relative fault of the Investor and the Indemnified Parties, as well as any relevant equitable considerations.

9.1.5. The reimbursement, indemnity and contribution obligations of the Investor under this section shall be in addition to any liability that the Investor may otherwise have, and shall be binding upon and inure to the benefit of any successors, assigns, heirs and personal representatives of the Indemnified Parties.

9.2. **Limitation of Liability.** The LLC is a Delaware "multi-series" limited liability company. As a multi-series limited liability company, the LLC may operate multiple series with the benefit of segregation of assets and liabilities among each of its series pursuant to the Delaware Limited Liability Company Act, as amended (the "**Delaware Act**"). Accordingly, the Investor hereby agrees that the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to a series (including the SPV) shall be enforceable against the assets of that series only and not against the LLC generally or the assets of any other series. In addition, none of the debts, liabilities, obligations and expenses incurred, contracted for or otherwise existing with respect to the LLC generally, or any particular series, shall be enforceable against the assets of any other series.

9.3. **Counsel.** The Investor understands that Morrison & Foerster LLP serves as legal counsel on certain matters to Wefunder, Inc., Wefunder Portal, LLC, Wefunder Admin, LLC and Wefunder Advisors, LLC and not to the SPV or any Investor by virtue of its investment in the SPV, and that no independent counsel has been retained to represent the SPV or Investors in the SPV. The Investor also understands that Morrison & Foerster LLP has not independently verified any factual assertions made in the Company Information or on the Wefunder website and is not responsible for the SPV's compliance with its investment program or applicable law.

9.4. **Power of Attorney.** The Investor hereby appoints each of the Company and Wefunder Admin, LLC as its true and lawful representative and attorney-in-fact, in its name, place and stead to make, execute, sign, acknowledge, swear to and file:

9.4.1. a Certificate of Formation of the LLC and any amendments required under the Delaware Act
9.4.2. the LLC Agreement and any duly adopted amendments;
9.4.3. any and all instruments, certificates and other documents that may be deemed necessary or desirable to effect the winding-up and termination of the LLC or the SPV (including a Certificate of Cancellation of the Certificate of Formation); and
9.4.4. any business certificate, fictitious name certificate, related amendment or other instrument or document of any kind necessary or desirable to accomplish the LLC's or the SPV's business, purpose and objectives or required by any applicable U.S., state, local or other law.

This power of attorney is coupled with an interest, is irrevocable, and shall survive and shall not be affected by the subsequent death, disability, incompetency, termination, bankruptcy, insolvency or dissolution of the Investor; provided, however, that this power of attorney will terminate upon the substitution of another SPV member for all of the Investor's investment in the LLC or the SPV or upon the liquidation or termination of the LLC or the SPV. The Investor hereby waives any and all defenses that may be available to contest, negate or disaffirm the actions of the LLC, the SPV, and any Administrator taken in good faith under this power of attorney.

## 9.5. Confidentiality

9.5.1. The Investor agrees that the Company Information and all financial statements (if any), tax reports (if any), portfolio valuations (if any), private placement memoranda (if any), reviews or analyses of potential or actual investments (if any), reports or other materials prepared or produced by the SPV and/or any Administrator and all other documents and information concerning the affairs of the SPV and/or the Fund's investments, including, without limitation, information about the Company, and/or the persons directly or indirectly investing in the SPV (collectively, the "Confidential Information") that the Investor may receive pursuant to or in accordance with the use of the Wefunder website, an investment in one or more SPVs, or otherwise as a result of its ownership of an interest in the SPV, constitute proprietary and confidential information about the SPV, any Administrator, and/or any Lead Investor (the "Affected Parties").

9.5.2. The Investor acknowledges that the Affected Parties derive independent economic value from the Confidential Information not being generally known and that the Confidential Information is the subject of reasonable efforts to maintain its secrecy. The Investor further acknowledges that the Confidential Information is a trade secret, the disclosure of which is likely to cause substantial and irreparable competitive harm to the Affected Companies or their respective businesses. The Investor shall not reproduce any of the Confidential Information or portion thereof or make the contents thereof available to any third party other than a disclosure on a need-to-know basis to the Investor's legal, accounting or investment advisers, auditors and representatives (collectively, "Advisers"), except to the extent compelled to do so in accordance with applicable law (in which case the Investor shall promptly notify the SPV of the Investor's obligation to disclose any Confidential Information) or with respect to Confidential Information that otherwise becomes publicly available other than through breach of this provision by the Investor.

9.5.3. To the fullest extent permitted by law, the Investor agrees not to request disclosure or inspection of any such information after the Investor is notified (whether in response to the Investor's request for information or otherwise) that the SPV has determined not to disclose such information.

9.5.4. The Investor agrees that the LLC, the SPV, and the SPV service providers would be subject to potentially irreparable injury as a result of any breach by the Investor of the covenants and agreements set forth in this Item 9.5, and that monetary damages would not be sufficient to compensate or make whole the LLC, the SPV, and the SPV services providers for any such breach. Accordingly the Investor agrees that the LLC, the SPV, and the SPV service providers shall be entitled to equitable and injunctive relief, on an emergency, temporary, preliminary and/or permanent basis, to prevent any such breach or the continuation thereof.

9.6. Amendments. Neither this Subscription Agreement nor any term hereof may be supplemented, changed, waived, discharged or terminated except with the written consent of the Investor and the Company on behalf of the relevant SPV. For the sake of clarity, the restriction on the Company in the preceding sentence applies solely to the form of this Subscription Agreement applicable to SPVs that have had a closing, and does not prevent the Company from changing the form and content of this Subscription Agreement for use in offerings of SPVs that have not had a closing.

9.7. Assignability and Transferability. This Subscription Agreement is not transferable or assignable by the Investor without the prior written consent of the Company on behalf of the SPV, and any transfer or assignment in violation of this provision shall be null and void. The Interests in the SPV being acquired by Investor herein may only be transferred by Investor in compliance with Regulation Crowdfunding and the terms and conditions of this Agreement. If Investor seeks to transfer the Interests, Investor shall first give written notice to the Company and Wefunder Admin, LLC, including the number of Interests that Investor desires to transfer, the proposed price, the name and contact information of the proposed buyer, and any other information that the Company or Wefunder Admin, LLC may reasonably request. To the extent possible, such notice shall be provided through the Wefunder.com website. Any transfer of Interests shall be subject to execution by Investor and the proposed transferee of appropriate documentation, as may be required by the Company or Wefunder Admin, LLC, in their discretion. Investor further acknowledges that pursuant to the LLC Agreement, Wefunder Admin, LLC (as Series Manager of the SPV), may impose additional restrictions on or prohibit the Transfer of Interests for any reason or no reason, in its sole discretion.

9.8. Repurchase. In the event that the SPV or any Administrator determines that it is likely that within twelve (12) months the securities of the SPV or the Company will be held of record by a number of persons that would require the SPV or the Company to register a class of its equity securities under the Securities Exchange Act of 1934, as amended ("Exchange Act"), as required by Section 12(g) or 15(d) thereof, the SPV shall have the option to repurchase the Interests from each Investor to the extent necessary to avoid the requirement to register a class of its securities under the Exchange Act. Such repurchase of Interests shall be for the greater of (i) the purchase price of the Interests, or (ii) the fair market value of the Interests, as determined by an independent appraiser of securities chosen by the Administrator. Any such repurchase may only occur with the consent of Wefunder Admin, LLC, as Series Manager of the SPV.

9.9. Governing Law. Consent to Jurisdiction. Notwithstanding the place where this Subscription Agreement may be executed by any of the parties hereto, the parties expressly agree that all the terms and provisions hereof shall be construed under the laws of the State of Delaware. Any action or proceeding brought by the SPV or any SPV service provider against one or more investors in the SPV relating in any way to this Subscription Agreement or the LLC Agreement may, and any action or proceeding brought by any other party against the SPV or any SPV service provider relating in any way to this Subscription Agreement or the Company Information shall, be brought and enforced in the state courts of the State of Delaware located in Wilmington or (to the extent subject matter jurisdiction exists therefore) in the courts of the United States located in the District of Delaware; and the Investor and the SPV irrevocably submit to the jurisdiction of both such state and federal courts in respect of any such action or proceeding. The Investor and the SPV irrevocably waive, to the fullest extent permitted by law, any objection that they may now or hereafter have to laying the venue of any such action or proceeding in the courts of the State of Delaware located in Wilmington or in the courts of the United States located in the District of Delaware and any claim that any such action or proceeding brought in any such court has been brought in an inconvenient forum.

9.10. Severability. If any provision of this Subscription Agreement is invalid or unenforceable under any applicable law, then such provision shall be deemed inoperative to the extent that it may conflict therewith and shall be deemed modified to conform with such applicable law. Any provision hereof that may be held invalid or unenforceable under any applicable law shall not affect the validity or enforceability of any other provisions hereof, and to this extent the provisions hereof shall be severable.

9.11. Headings. The headings in this Subscription Agreement are for convenience of reference only, and shall not limit or otherwise affect the meaning hereof.

9.12. General. This Subscription Agreement shall be binding upon the Investor and the legal representatives, successors and assigns of the Investor, shall survive the admission of the Investor as a member of a SPV, and shall, if the Investor consists of more than one person, be the joint and several obligation of all such persons.

[Remainder of page intentionally left blank. Signature page follows.]

The undersigned have executed this instrument as of the date first above written.

**SPV**

**Bow Wow Labs I EB, as series of Wefunder SPV, LLC**
**By: Wefunder Admin, LLC, its Manager**

By: *Bowder Signature*

Date:

Name: **Nicholas Tommarello**

Title: **Chief Executive Officer**

**Investor**

**[INVESTOR NAME]**

By: *Investor Signature*

Date:

CONTACT INFORMATION:

Name: **[INVESTOR NAME]**

Mailing Address:

City:

Country:

E-mail:

# TERMS APPENDIX FOR THE PURCHASE OF Bow
Wow Labs, Inc SECURITIES BY Bow Wow Labs I EB,
A SERIES OF WEFUNDER SPV, LLC, A DELAWARE
LIMITED LIABILITY COMPANY

**Type of Security:** Priced Round

**Terms** $0.34 per share and a $20.9M pre-money valuation

To view a copy of the contract, please see **Appendix B, Investor
Contracts** of the Form C. The latest Form C or C/A filing be found
here:

https://www.sec.gov/cgi-bin/srch-edgar?text=%28FORM-
TYPE%3DC%2FA+or+FORM-
TYPE%3DC%29+and+CIK%3D0001954010&first=2016

**Attachment 5:** `document_5.pdf`

[LOGO]

# BOW WOW LABS, INC.

## SUBSCRIPTION AGREEMENT

THE SECURITIES OFFERED ARE BEING OFFERED PURSUANT TO SECTION 4(A)(6) OF THE SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT") AND REGULATION CROWDFUNDING THEREUNDER, AND HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OR THE SECURITIES LAWS OF ANY STATE OR ANY OTHER JURISDICTION. NO FEDERAL OR STATE SECURITIES REGULATOR OR OTHER GOVERNMENTAL AGENCY HAS REVIEWED OR PASSED ON THE ACCURACY OR ADEQUACY OF THE OFFERING MATERIALS FOR THESE SECURITIES. THERE ARE SIGNIFICANT RESTRICTIONS ON THE TRANSFERABILITY OF THE SECURITIES DESCRIBED HEREIN AND NO RESALE MARKET MAY BE AVAILABLE EVEN AFTER CERTAIN OF THESE RESTRICTIONS EXPIRE. THE PURCHASE OF THESE SECURITIES INVOLVES A HIGH DEGREE OF RISK AND SHOULD BE CONSIDERED ONLY BY PERSONS WHO CAN BEAR THE RISK OF THE LOSS OF THEIR ENTIRE INVESTMENT WITHOUT A CHANGE IN THEIR LIFESTYLE.

TO:

BOW WOW LABS, INC.

448 IGNACIO BLVD, #506

NOVATO, CA 94949

ATTENTION: MICHAEL D. LONDON, CEO

Ladies and Gentlemen:

1. Background. The undersigned potential investor (referred to below as "the undersigned" or "it") understands that Bow Wow Labs, Inc., a Delaware corporation (the "Company"), is conducting an offering (the "Offering") under Section 4(a)(6) of the Securities Act of 1933, as amended (the "Securities Act") and Regulation Crowdfunding promulgated thereunder. This Offering is made pursuant to the Form C of the Company that has been filed by the Company with the Securities and Exchange Commission (the "SEC") and is being made available on the Portal's website, as the same may be amended from time to time (the "Form C") and the Offering Statement, which is included therein (the "Offering Statement"). All disclosures made by the Company in the Form C, including the Offering Statement, are incorporated herein by this reference. The Company is offering to both accredited and non-accredited investors up to 3,342,879 shares of its common stock, par value $0.00001 per share (each a "Share" and,

4870-7108-1277.2

collectively, the “Shares”) at a purchase price of $0.38 per Share; provided, however, that if the undersigned subscribes on or before the date on which the Company raises $299,999.68 in the Offering, then the undersigned will receive an “early bird” discount of 10.5%, which will reduce the purchase price per Share to $0.34 (such purchase price whether with or without the “early bird” discount, the “Purchase Price”). The minimum amount to be raised in the Offering is $100,000.80 (the “Minimum Offering Amount”) and the maximum amount to be raised in the Offering is $1,234,999.94 (the “Maximum Offering Amount”). If the Offering is oversubscribed beyond the Maximum Offering Amount, the Company will sell Shares on a basis to be determined by the Company’s management. The Company is offering the Shares to prospective investors exclusively through the Wefunder crowdfunding portal (the “Portal”). The Portal is registered with the SEC, as a funding portal and is a funding portal member of the Financial Industry Regulatory Authority (FINRA). The Company will pay the Portal a commission equal to 7.25% of gross amounts raised in the Offering. The undersigned understands that it should carefully review the Company’s Form C and the accompanying Offering Statement, which are available on the SEC’s website (www.sec.gov) from its EDGAR database, as well as on the website of the Portal (www.wefunder.com). Except as specifically set forth herein regarding the Company’s Form C and the accompanying Offering Statement, the contents of these websites are not a part of this Agreement, nor is the Company’s own website a part of this Agreement.

2. Subscription. Subject to the terms of this Agreement and the Form C and related Offering Statement, the undersigned hereby subscribes to purchase the number of Shares equal to the quotient of (i) the undersigned’s subscription amount as indicated through the Portal’s platform divided by (ii) the Purchase Price, and the undersigned shall pay the aggregate Purchase Price in the manner specified in the Form C and related Offering Statement, and per the directions of the Portal through the Portal’s website. Such subscription shall be deemed to be accepted by the Company only when this Agreement is countersigned on the Company’s behalf. No investor may subscribe for Shares in the Offering after the Offering campaign deadline as specified in the Offering Statement and on the Portal’s website (the “Offering Deadline”).

# 3. Closing.

(a) Closing. Subject to this Section 3(b), the closing of the sale and purchase of the Shares pursuant to this Agreement (the “Closing”) shall take place through the Portal within five Business Days after the Offering Deadline (the “Closing Date”).

(b) Closing Conditions. The Closing is conditioned upon satisfaction of all the following conditions:

(i) prior to the Offering Deadline, the Company shall have received aggregate subscriptions for Shares in an aggregate investment amount of at least the Minimum Offering Amount;

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(ii) at the time of the Closing, the Company shall have received into the escrow account established with the Portal and the escrow agent in cleared funds, and is accepting, subscriptions for Shares having an aggregate investment amount of at least the Minimum Offering Amount; and

(iii) the representations and warranties of the Company contained in Section 7 hereof and of the undersigned contained in Section 5 and Section 6 hereof shall be true and correct as of the Closing in all respects with the same effect as though such representations and warranties had been made as of the Closing, except where such representations and warranties of the Company speak only to a specific date, in which case they shall remain true and correct in all material respects with respect to such date only.

4. Termination of the Offering; Other Offerings. The undersigned understands that the Company may terminate the Offering at any time. The undersigned further understands that during and following termination of the Offering, the Company may undertake offerings of other securities, which may or may not be on terms more favorable to an investor than the terms of this Offering.

5. Investor Representations. The undersigned represents and warrants to the Company and the Company's agents as follows:

(a) Understanding of Risks; Ability to Bear Risks. The undersigned understands and accepts that the purchase of the Shares involves various risks, including but not limited to the risks and the risk factors outlined in the Form C, the accompanying Offering Statement, in this Agreement and in the Company's materials and information disclosed on the Portal (collectively, the "Company Disclosures"). The undersigned can bear the economic risk of this investment and can afford a complete loss thereof; the undersigned has sufficient liquid assets to pay the full purchase price for the Shares; and the undersigned has adequate means of providing for its current needs and possible contingencies and has no present need for liquidity of the undersigned's investment in the Company.

(b) Knowledge and Experience. The undersigned has such knowledge, skill and experience in business, financial and investment matters that the undersigned is capable of evaluating the merits and risks of an investment in the Shares. With the assistance of the undersigned's own professional advisors, to the extent that the undersigned has deemed appropriate, the undersigned has made its own financial, investment, legal and tax evaluation of the merits and risks of an investment in the Shares and the consequences of this Agreement. The undersigned has considered the suitability of the Shares as an investment in light of its own circumstances and financial condition and the undersigned is able to bear the risks associated with an investment in the Shares and its authority to invest in the Shares.

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(c) No Guarantees. The undersigned acknowledges that at no time has it been expressly or implicitly represented, guaranteed or warranted to the undersigned by the Company or any other person that a percentage of profit and/or amount or type of gain or other consideration will be realized because of the purchase of the Shares.

(d) Company Disclosures. The undersigned has received and reviewed the Company Disclosures. With respect to information provided by the Company, the undersigned has relied solely on the Company Disclosures to make the decision to purchase the Shares.

(e) Access to Information. The undersigned is familiar with the business and financial condition and operations of the Company, all as generally described in the Company Disclosures. The undersigned has had access to such information concerning the Company and the Shares as it deems necessary to enable it to make an informed investment decision concerning the purchase of the Shares.

(f) Confirmation of Representations. The undersigned understands that, unless the undersigned notifies the Company in writing to the contrary at or before the Closing, each of the undersigned's representations and warranties contained in this Agreement will be deemed to have been reaffirmed and confirmed as of the Closing, taking into account all information received by the undersigned.

(g) Offer May Be Cancelled. The undersigned acknowledges that the Company has the right in its sole and absolute discretion to abandon this Offering at any time prior to the completion of the Offering. This Agreement shall thereafter have no force or effect and the Company shall return any previously paid subscription price for the Shares, without interest thereon, to the undersigned.

(h) No Government Review. The undersigned understands that neither the SEC, nor any other federal, state, local or foreign governmental agency has passed upon the merits or risks of an investment in the Shares or made any finding or determination concerning the fairness or advisability of this investment.

(i) No Investment Advice from Company, Portal or Their Affiliates. The undersigned confirms that it is not relying and will not rely on any communication (written or oral) of the Company, the Portal, or any of their respective affiliates, as financial, investment, legal or tax advice, or as a recommendation to purchase the Shares. It is understood that information and explanations related to the terms and conditions of the Shares provided in the Company Disclosures, by the Portal or by any of their respective affiliates shall not be considered financial, investment, legal or tax advice or a recommendation to purchase the Shares, and that neither the Company, the Portal nor any of their respective affiliates is acting or has acted as an advisor to the undersigned in deciding to invest in the Shares. The undersigned acknowledges that neither the Company, the Portal nor any of their respective affiliates have made any representation

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regarding the proper characterization of the Shares for purposes of determining the undersigned's authority or suitability to invest in the Shares.

(j) Investor Should Consult with Own Advisors. The undersigned confirms that the Company has not (i) given any guarantee or representation as to the potential success, return, effect or benefit (either legal, regulatory, tax, financial, accounting or otherwise) and of investment in the Shares or (ii) made any representation to the undersigned regarding the legality of an investment in the Shares under applicable legal investment or similar laws or regulations. In deciding to purchase the Shares, the undersigned is not relying on the advice or recommendations of the Company and the undersigned has made its own independent decision, alone or in consultation with its financial, investment, legal and tax advisors, that the investment in the Shares is suitable and appropriate for the undersigned.

(k) No Representation by Company Counsel. The undersigned acknowledges and agrees that the Company's counsel has acted as counsel to the Company only in connection with the preparation of this Agreement, the Offering and all related documents and matters, but Company counsel has not acted as counsel to the undersigned. The undersigned acknowledges that it has had an opportunity to review this Agreement, the Offering and all related documents and matters, with separate counsel representing the undersigned's own individual interests and has either (i) obtained the advice of such counsel or (ii) knowingly chosen not to do so.

(l) Investment for Own Account. The undersigned is acquiring the Shares solely for the undersigned's own beneficial account, for investment purposes, and not with a view to, or for resale in connection with, any distribution of the Shares. The undersigned understands that the Shares have not been registered under the Securities Act or any state securities laws by reason of specific exemptions under the provisions thereof which depend in part upon the investment intent of the undersigned and of the other representations made by the undersigned in this Agreement. The undersigned understands that the Company is relying upon the representations and agreements contained in this Agreement (and any supplemental information provided by the undersigned to the Company or the Portal) for the purpose of determining whether this transaction meets the requirements for such exemptions.

(m) Restrictions on Transfer. The undersigned understands that the Shares are restricted from transfer for a period of time under applicable federal securities laws and that the Securities Act and the rules of the SEC provide in substance that the undersigned may dispose of the Shares only pursuant to an effective registration statement under the Securities Act, an exemption therefrom or as further described in Section 227.501 of Regulation Crowdfunding, after which certain state restrictions may apply. The undersigned understands that the Company has no obligation or intention to register any of the Shares, or to take action so as to permit sales pursuant to the Securities Act. Even if and when the Shares become freely transferable, a secondary market in the Shares may

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4870-7108-1277.2

not develop. Consequently, the undersigned understands that the undersigned must bear the economic risks of the investment in the Shares for an indefinite period of time. The undersigned agrees that the undersigned will not sell, assign, pledge, give, transfer or otherwise dispose of the Shares or any interest therein or make any offer or attempt to do any of the foregoing, except pursuant to Section 227.501 of Regulation Crowdfunding.

(n) Legal Compliance for Foreign Investors. If the undersigned is not a “United States person” (as defined by Section 7701(a)(30) of the Internal Revenue Code of 1986, as amended), the undersigned hereby represents and warrants to the Company that it has satisfied itself as to the full observance of the laws of its jurisdiction in connection with any invitation to subscribe for the Shares or any use of this Agreement, including (i) the legal requirements within its jurisdiction for the purchase of the Shares, (ii) any foreign exchange restrictions applicable to such purchase, (iii) any governmental or other consents that may need to be obtained, and (iv) the income tax and other tax consequences, if any, that may be relevant to the purchase, holding, redemption, sale, or transfer of the Shares. The undersigned’s subscription and payment for and continued beneficial ownership of the Shares will not violate any applicable securities or other laws of the undersigned’s jurisdiction.

(o) Anti-Money Laundering. The undersigned hereby acknowledges that the Company seeks to comply with all applicable anti-money laundering laws and regulations. In furtherance of such efforts, the undersigned hereby represents and agrees that: (i) no part of the funds used by the undersigned to acquire Shares has been, or shall be, directly or indirectly derived from, or related to, any activity that may contravene federal, state, or international laws and regulations, including anti-money laundering laws and regulations; (ii) no capital commitment, contribution or payment to the Company by the undersigned shall cause the Company or any other person related to the Company to be in violation of any applicable anti-money laundering laws and regulations including without limitation the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism (USA PATRIOT ACT) Act 2001 and the U.S. Department of the Treasury Office of Foreign Assets Control (OFAC) regulations; and (iii) if the undersigned is an investment entity, it has an appropriate anti-money laundering program that complies with all applicable laws, rules and regulations and is designed to detect and report any background information regarding all of its officers and beneficial owners. The undersigned agrees to provide the Company all information that may be reasonably requested from time to time to comply with applicable law. The undersigned agrees promptly to notify the company if there is any change with respect to these representations and warranties.

(p) Compliance with Crowdfunding Limits. Including the amount that the undersigned is subscribing for herein, in the past 12-month period, the undersigned has not exceeded the investment limit as set forth in Rule 100(a)(2) of Regulation Crowdfunding.

6

4870-7108-1277.2

6. HIGH RISK INVESTMENT. THE UNDERSIGNED UNDERSTANDS THAT AN INVESTMENT IN THE SHARES INVOLVES A HIGH DEGREE OF RISK.

The undersigned acknowledges that (a) any projections, forecasts or estimates as may have been provided to the undersigned are purely speculative and cannot be relied upon to indicate actual results that may be obtained through this investment; any such projections, forecasts and estimates are based upon assumptions which are subject to change and which are beyond the control of the Company or its management; (b) the tax effects which may be expected by this investment are not susceptible to absolute prediction, and new developments and rules of the Internal Revenue Service (the "IRS"), audit adjustment, court decisions or legislative changes may have an adverse effect on one or more of the tax consequences of this investment; and (c) the undersigned has been advised to consult with its own advisor regarding legal matters and tax consequences involving this investment.

7. Company Representations. The undersigned understands that upon issuance of to the undersigned of any Shares, the Company will be deemed to have made following representations and warranties to the undersigned as of the date of such issuance:

(a) Corporate Power. The Company has been duly incorporated as corporation under the laws of the State of Delaware, the Company is in good standing under the laws of the State of Delaware and has all requisite legal and corporate power and authority to conduct its business as currently being conducted and to issue and sell the Shares to the undersigned pursuant to this Agreement.
(b) Enforceability. This Agreement, when executed and delivered by the Company, shall constitute valid and legally binding obligations of the Company, enforceable against the Company in accordance with their respective terms except (a) as limited by applicable bankruptcy, insolvency, reorganization, moratorium, fraudulent conveyance, or other laws of general application relating to or affecting the enforcement of creditors' rights generally, or (b) as limited by laws relating to the availability of specific performance, injunctive relief, or other equitable remedies.
(c) Valid Issuance. The Shares, when issued, sold and delivered in accordance with the terms and for the consideration set forth in this Agreement and the Form C, will be validly issued, fully paid and nonassessable and free of restrictions on transfer other than restrictions on transfer arising under this Agreement, the Company's Certificate of Incorporation and the Company's Bylaws, each as amended, or under applicable state and federal securities laws and liens or encumbrances created by or imposed by a purchaser.
(d) No Conflict. The execution, delivery and performance of and compliance with this Agreement and the issuance of the Shares will not result in any violation of, or conflict with, or constitute a default under, the Company's Certificate of Incorporation and the Company's Bylaws, each as amended, and will not result in any violation of, or

7

4870-7108-1277.2

conflict with, or constitute a default under, any agreements to which the Company is a party or by which it is bound, or any statute, rule or regulation, or any decree of any court or governmental agency or body having jurisdiction over the Company, except for such violations, conflicts, or defaults which would not individually or in the aggregate, have a material adverse effect on the business, assets, properties, financial condition or results of operations of the Company.

(e) No Disqualification Events. The Company has exercised reasonable care, in accordance with the rules and guidance of the SEC, to determine whether any Covered Person (as defined below) is subject to any of the “bad actor” disqualifications described in Rule 506(d)(1)(i) through (viii) under the Securities Act (such disqualifications, “Disqualification Events”). To the Company’s knowledge, no Covered Person is subject to a Disqualification Event. The Company has complied, to the extent applicable, with any disclosure obligations under Rule 506(e) under the Securities Act. “Covered Persons” are those persons specified in Rule 506(d)(1) under the Securities Act, including the Company; any predecessor or affiliate of the Company; any director, executive officer, other officer participating in the Offering; any beneficial owner of 20% or more of the Company’s outstanding voting equity securities, calculated on the basis of voting power; any “promoter” (as defined in Rule 405 under the Securities Act) connected with the Company in any capacity at the time of the sale of the Shares; and any person that has been or will be paid (directly or indirectly) remuneration for solicitation of purchasers in connection with the sale of the Shares (a “Solicitor”), any general partner or managing member of any Solicitor, and any director, executive officer or other officer participating in the offering of any Solicitor or general partner or managing member of any Solicitor.

(f) Capitalization. The capitalization of the Company, as of the commencement of the Offering, and on a pro forma post-Offering basis (assuming that the Offering is fully subscribed, that is, the Offering raises the Maximum Offering Amount), is as set forth in the Company Disclosures, and all shares of the Company’s stock listed there, with the exception of the Shares to be issued in the Offering, are fully paid and nonassessable.

(g) Governing Documents. True and correct copies of the Company’s certificate of incorporation (as amended to date) and bylaws have been included in the Company Disclosures.

8. Indemnification. The undersigned agrees to indemnify and hold harmless the Company and its directors, officers and agents (including legal counsel) from any and all damages, losses, costs and expenses (including reasonable attorneys’ fees) that they, or any of them, may incur by reason of the undersigned’s failure, or alleged failure, to fulfill any of the terms and conditions of this subscription or by reason of the undersigned’s breach of any of the undersigned’s representations and warranties contained herein.

8

4870-7108-1277.2

9. Market Stand-Off. If so requested by the Company or any representative of the underwriters (the "Managing Underwriter") in connection with any underwritten or Regulation A+ offering of securities of the Company under the Securities Act, the undersigned (including any successor to the undersigned or permitted assignee of the undersigned) shall not sell or otherwise transfer any Shares or other securities of the Company during the 30-day period preceding and the 270-day period following the effective date of a registration or offering statement of the Company filed under the Securities Act for such public offering or Regulation A+ offering or underwriting (or such shorter period as may be requested by the Managing Underwriter and agreed to by the Company) (the "Market Standoff Period"). The Company may impose stop-transfer instructions with respect to securities subject to the foregoing restrictions until the end of such Market Standoff Period.

10. Obligations Irrevocable. Following the Closing, the obligations of the undersigned in this Agreement shall be irrevocable.

11. Legend. The certificates, book entry or other form of notation representing the Shares sold pursuant to this Subscription Agreement will be notated with a legend or designation, which communicates in some manner that the Shares were issued pursuant to Section 4(a)(6) of the Securities Act and may only be resold pursuant to Rule 501 of Regulation CF.

12. Notices. All notices or other communications given or made hereunder shall be in writing and shall be mailed, by registered or certified mail, return receipt requested, postage prepaid or otherwise actually delivered, to the undersigned's address provided to the Portal or to the Company at the address set forth at the beginning of this Agreement, or such other place as the undersigned or the Company from time to time designate in writing.

13. Governing Law. Notwithstanding the place where this Agreement may be executed by any of the parties hereto, the parties expressly agree that all the terms and provisions hereof shall be construed in accordance with and governed by the laws of the State of Delaware without regard to the principles of conflict of laws.

14. Dispute Resolution. With respect to any suit, action or proceeding relating to any offers, purchases or sales of the Shares by the undersigned ("Proceedings"), the undersigned irrevocably submits to the personal jurisdiction of the state and federal courts located in the State of Delaware, which submission shall be exclusive unless none of such courts has lawful jurisdiction over such Proceedings.

15. Entire Agreement. This Agreement constitutes the entire agreement between the Company and the undersigned with respect to the subject matter hereof and may be amended only by a writing executed by the Company and the undersigned.

9

4870-7108-1277.2

16. Waiver, Amendment. Neither this Agreement nor any provisions hereof shall be modified, changed, discharged or terminated except by an instrument in writing, signed by the party against whom any waiver, change, discharge or termination is sought.

17. WAIVER OF JURY TRIAL. THE UNDERSIGNED IRREVOCABLY WAIVES ANY AND ALL RIGHT TO TRIAL BY JURY WITH RESPECT TO ANY LEGAL PROCEEDING ARISING OUT OF THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT.

18. Invalidity of Specific Provisions. If any provision of this Agreement is held to be illegal, invalid, or unenforceable under the present or future laws effective during the term of this Agreement, such provision shall be fully severable; this Agreement shall be construed and enforced as if such illegal, invalid, or unenforceable provision had never comprised a part of this Agreement, and the remaining provisions of this Agreement shall remain in full force and effect and shall not be affected by the illegal, invalid, or unenforceable provision or by its severance from this Agreement.

19. Titles and Subtitles. The titles of the sections and subsections of this Agreement are for convenience of reference only and are not to be considered in construing this Agreement.

20. Counterparts. This Agreement may be executed in two or more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and the same instrument.

21. Electronic Execution and Delivery. A digital reproduction, portable document format (“.pdf”) or other reproduction of this Agreement may be executed by one or more parties hereto and delivered by such party by electronic signature (including signature via DocuSign or similar services), electronic mail or any similar electronic transmission device pursuant to which the signature of or on behalf of such party can be seen. Such execution and delivery shall be considered valid, binding and effective for all purposes.

22. Binding Effect. The provisions of this Agreement shall be binding upon and accrue to the benefit of the parties hereto and their respective heirs, legal representatives, successors and permitted assigns.

23. Survival. All representations, warranties and covenants contained in this Subscription Agreement shall survive (i) the acceptance of the subscription by the Company, (ii) changes in the transactions, documents and instruments described in the Form C which are not material or which are to the benefit of the undersigned and (iii) the death or disability of the undersigned.

24. Notification of Changes. The undersigned hereby covenants and agrees to notify the Company upon the occurrence of any event prior to the closing of the purchase of the

10

4870-7108-1277.2

Shares pursuant to this Agreement, which would cause any representation, warranty, or covenant of the undersigned contained in this Agreement to be false or incorrect.

25. Investment Via SPV. Notwithstanding any other provisions of this Agreement, all references in this Agreement, the Form C or any other documentation presented by the Company regarding an investor's investment in the Company (or using similar phrases) shall be understood to mean the investor's investment in Wefunder SPV, LLC, a special purpose vehicle (commonly referred to as the "SPV"), which will in turn make an investment in the Company. The Limited Liability Company Agreement of the SPV, and not this Agreement, shall govern the SPV.

[End of Page]

11

4870-7108-1277.2

IN WITNESS WHEREOF, the parties have executed this agreement as of [EFFECTIVE DATE].

Number of Shares: [SHARES]

Aggregate Purchase Price: $[AMOUNT]

COMPANY:

Bow Wow Labs, Inc

Founder Signature

Name: [FOUNDER_NAME]

Title: [FOUNDER_TITLE]

Read and Approved (For IRA Use Only):

SUBSCRIBER:

By:

Investor Signature

By:

Name: [INVESTOR NAME]

Title: [INVESTOR TITLE]

The Subscriber is an “accredited investor” as that term is defined in Regulation D promulgated by the Securities and Exchange Commission under the Securities Act. The Subscriber is a resident of the state set forth herein.

Please indicate Yes or No by checking the appropriate box:

☐ Accredited

☑ Not Accredited

SIGNATURE PAGE

TO

SUBSCRIPTION AGREEMENT

**Attachment 6:** `document_6.pdf`

# BOW WOW LABS, INC.

FINANCIAL STATEMENTS FOR THE YEARS ENDED DECEMBER 31, 2021 AND 2020

WITH INDEPENDENT ACCOUNTANT'S REVIEW REPORT

# TABLE OF CONTENTS

| Independent Accountant's Review Report | 2 |
| --- | --- |
| Balance Sheets | 3 |
| Statements of Income | 4 |
| Statements of Equity | 5 |
| Statements of Cash Flows | 6 |
| Notes to the Financial Statements | 7 |

Belle Business Services

Certified Public Accountants

# INDEPENDENT ACCOUNTANT'S REVIEW REPORT

To the Board of Directors
Bow Wow Labs, Inc.
Novato, California

We have reviewed the accompanying financial statements of Bow Wow Labs, Inc., which comprise the balance sheets as of December 31, 2021, and 2020, and the related statements of income, statements of equity and statements of cash flows for the years then ended, and the related notes to the financial statements. A review includes primarily applying analytical procedures to management's financial data and making inquiries of company management. A review is substantially less in scope than an audit, the objective of which is the expression of an opinion regarding the financial statements taken as a whole. Accordingly, we do not express such an opinion.

# Management's Responsibility for the Financial Statements

Management is responsible for the preparation and fair presentation of the financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of the financial statements that are free from material misstatement whether due to fraud or error.

# Accountant's Responsibility

Our responsibility is to conduct the review engagement in accordance with Statements on Standards for Accounting and Review Services promulgated by the Accounting and Review Services Committee of the AICPA. Those standards require us to perform procedures to obtain limited assurance as a basis for reporting whether we are aware of any material modifications that should be made to the financial statements for them to be in accordance with accounting principles generally accepted in the United States of America. We believe that the results of our procedures provide a reasonable basis for our conclusion. We are required to be independent of Bow Wow Labs, Inc. and to meet our ethical responsibilities, in accordance with relevant ethical requirements related to our review.

# Accountant's Conclusion

Based on our review, we are not aware of any material modification that should be made to the accompanying financial statements in order for them to be in conformity with accounting principles generally accepted in the United States of America.

# Going Concern

The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 10, certain conditions raise an uncertainty about the Company's ability to continue as a going concern. The accompanying financial statements do not include any adjustments that might result from the outcome of this uncertainty. Our conclusion is not modified with respect to this matter.

Belle Business Services, LLC
November 3, 2022

275 HILL STREET, SUITE 260 • RENO, NV 89501 • 775.525.ITAX (1829) • WWW.BELLE.CPA

- 2 -

# **BOW WOW LABS, INC.**  
 **BALANCE SHEETS**  
 **DECEMBER 31, 2021 AND 2020**  
 (unaudited)

# **ASSETS**

|  | 2021 | 2020 |
| --- | --- | --- |
| CURRENT ASSETS |  |  |
| Cash and cash equivalents | $64,643 | $141,588 |
| Accounts receivable, net | 65,755 | 30,328 |
| Prepaid interest | 20,690 | 47,420 |
| Inventory | 538,525 | 823,804 |
| Prepaid expenses and other current assets | 97,277 | 37,437 |
| TOTAL CURRENT ASSETS | 786,890 | 1,080,577 |
| PROPERTY AND EQUIPMENT |  |  |
| Property and equipment, net | 58,333 | 63,000 |
| OTHER ASSETS |  |  |
| Intangible assets | 159,591 | 161,935 |
| TOTAL ASSETS | $1,004,814 | $1,305,512 |

# **LIABILITIES AND STOCKHOLDERS' EQUITY**

| CURRENT LIABILITIES |  |  |
| --- | --- | --- |
| Accounts payable | $403,128 | $528,801 |
| Factoring liability | 317,538 | 510,185 |
| Line of credit | 100,000 | - |
| SBA PPP loan | - | 140,165 |
| Convertible notes, net - current portion | 3,110,481 | - |
| TOTAL CURRENT LIABILITIES | 3,931,147 | 1,179,151 |
| LONG-TERM LIABILITIES |  |  |
| Line of credit | - | 100,000 |
| Convertible notes, net | - | 1,870,096 |
| TOTAL LONG-TERM LIABILITIES | - | 1,970,096 |
| TOTAL LIABILITIES | 3,931,147 | 3,149,247 |
| STOCKHOLDERS' EQUITY |  |  |
| Common stock, see note 9 | 500 | 350 |
| Additional paid-in capital | 165,262 | 100,640 |
| Accumulated deficit | (3,092,095) | (1,944,725) |
| TOTAL STOCKHOLDERS' EQUITY | (2,926,333) | (1,843,735) |
| TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY | $1,004,814 | $1,305,512 |

See independent accountant's review report and accompanying notes to financial statements.

- 3 -

# **BOW WOW LABS, INC.**  
 **STATEMENTS OF INCOME**  
 **DECEMBER 31, 2021 AND 2020**  
 (unaudited)

|  | 2021 | 2020 |
| --- | --- | --- |
| REVENUES | $4,443,500 | $3,253,407 |
| COST OF GOODS SOLD | 2,943,736 | 1,786,465 |
| GROSS PROFIT | 1,499,764 | 1,466,942 |
| OPERATING EXPENSES |  |  |
| Amortization and depreciation expense | 17,667 | 15,784 |
| General and administrative | 962,673 | 693,926 |
| Professional fees | 136,800 | 112,684 |
| Sales and marketing | 1,339,393 | 1,311,132 |
| TOTAL OPERATING EXPENSES | 2,456,533 | 2,133,526 |
| NET OPERATING LOSS | (956,769) | (666,584) |
| OTHER INCOME/(EXPENSES) |  |  |
| Interest expense, net | (330,766) | (210,340) |
| SBA PPP loan forgiveness | 140,165 | - |
| TOTAL OTHER INCOME/(EXPENSES) | (190,601) | (210,340) |
| NET LOSS | $(1,147,370) | $(876,924) |

See independent accountant's review report and accompanying notes to financial statements.

- 4 -

# BOW WOW LABS, INC.

# STATEMENTS OF EQUITY

# DECEMBER 31, 2021 AND 2020

(unaudited)

|  | Common Stock |  | Additional Paid-in Capital | Retained Earnings (Accumulated Deficit) | Total |
| --- | --- | --- | --- | --- | --- |
|  | Shares | Amount |  |  |  |
| BEGINNING BALANCE, JANUARY 1, 2020 | 35,000,000 | $350 | 67,545 | $(1,067,801) | $(999,906) |
| Issuance of warrants | - | - | 11,905 | - | $11,905 |
| Vesting of stock options | - | - | 21,190 | - | $21,190 |
| Net loss | - | - | - | (876,924) | $(876,924) |
| ENDING BALANCE, DECEMBER 31, 2020 | 35,000,000 | $350 | $100,640 | $(1,944,725) | $(1,843,735) |
| Issuance of common stock | 15,000,000 | 150 | - | - | $150 |
| Vesting of stock options | - | - | 64,622 | - | $64,622 |
| Net loss | - | - | - | (1,147,370) | $(1,147,370) |
| ENDING BALANCE, DECEMBER 31, 2021 | 50,000,000 | $500 | $165,262 | $(3,092,095) | $(2,926,333) |

See independent accountant's review report and accompanying notes to financial statements.

- 5 -

# **BOW WOW LABS, INC.**  
 **STATEMENTS OF CASH FLOWS**  
 **DECEMBER 31, 2021 AND 2020**  
 (unaudited)

|  | 2021 | 2020 |
| --- | --- | --- |
| CASH FLOWS FROM OPERATING ACTIVITIES |  |  |
| Net loss | $(1,147,370) | $(876,924) |
| Adjustments to reconcile net income to net cash provided by operating activities: |  |  |
| Amortization and depreciation expense | 17,667 | 15,784 |
| Amortization of discount on convertible notes | 9,921 | 18,313 |
| Stock compensation expense | 64,622 | 21,190 |
| Issuance of warrants with convertible notes | - | 11,905 |
| Forgiveness of SBA PPP loan | (140,165) | - |
| (Increase) decrease in assets: |  |  |
| Accounts receivable | (35,427) | (14,453) |
| Prepaid interest | 26,730 | (47,420) |
| Inventory | 285,279 | (453,084) |
| Prepaid expenses and other current assets | (59,840) | (37,437) |
| Increase (decrease) in liabilities: |  |  |
| Accounts payable | (125,673) | 359,579 |
| Accrued interest on convertible notes | 230,464 | 158,341 |
| CASH USED FOR OPERATING ACTIVITIES | (873,792) | (844,206) |
| CASH FLOWS FROM INVESTING ACTIVITIES |  |  |
| Cash used for intangible assets | (10,656) | (49,415) |
| CASH USED FOR INVESTING ACTIVITIES | (10,656) | (49,415) |
| CASH FLOWS FROM FINANCING ACTIVITIES |  |  |
| Issuance of convertible notes | 1,000,000 | 250,000 |
| Issuance/(Repayment) of factored receivables | (192,647) | 513,485 |
| Issuance of SBA PPP loan | - | 140,165 |
| CASH PROVIDED BY FINANCING ACTIVITIES | 807,503 | 903,650 |
| NET INCREASE (DECREASE) IN CASH | (76,945) | 10,029 |
| CASH AT BEGINNING OF YEAR | 141,588 | 131,559 |
| CASH AT END OF YEAR | $64,643 | $141,588 |
| CASH PAID DURING THE YEAR FOR: |  |  |
| INTEREST | $100,302 | $99,419 |
| INCOME TAXES | $ - | $ - |

See independent accountant's review report and accompanying notes to financial statements.

- 6 -

# **BOW WOW LABS, INC.**  
**NOTES TO THE FINANCIAL STATEMENTS**  
**DECEMBER 31, 2021 AND 2020**  
(unaudited)

# **1. Summary of Significant Accounting Policies**

# ***The Company***

Bow Wow Labs, Inc. (the “Company”) was incorporated in the State of Delaware on January 3, 2017. The Company specializes in creating “masterful” products that solve problems for dogs and owners, offer care advice and training tips that build lasting bonds, and provide convenient services that empower owners and save time.

# ***Going Concern***

Since Inception, the Company has relied on funds from convertible notes to fund its operations. As of December 31, 2021, the Company will likely incur losses prior to generating positive working capital. These matters raise substantial concern about the Company’s ability to continue as a going concern. The Company’s ability to continue as a going concern is dependent on the Company’s ability to raise short term capital, as well as the Company’s ability to generate funds through revenue producing activities.

# ***Fiscal Year***

The Company operates on a December 31st year-end.

# ***Basis of Presentation***

The accompanying financial statements have been prepared in accordance with U.S. generally accepted accounting principles (US GAAP). In the opinion of management, all adjustments considered necessary for the fair presentation of the financial statements for the years presented have been included.

# ***Use of Estimates***

The preparation of the financial statement in conformity with U.S. generally accepted accounting principles (US GAAP) requires the use of management’s estimates. These estimates are subjective in nature and involve judgments that affect the reported amounts of assets and liabilities, the disclosures of contingent assets and liabilities at fiscal year-end. Actual results could differ from those estimates.

# ***Cash and Cash Equivalents***

The Company considers all highly liquid financial instruments purchased with maturities of three months or less to be cash equivalents. As of December 31, 2021, and 2020, the Company held no cash equivalents.

# ***Risks and Uncertainties***

The Company has a limited operating history. The Company’s business and operations are sensitive to general business and economic conditions in the United States. A host of factors beyond the Company’s control could cause fluctuations in these conditions.

The Coronavirus Disease of 2019 (COVID-19) has recently affected global markets, supply chains, employees of companies, and our communities. Specific to the Company, COVID-19 may impact various parts of its 2022 operations and financial results including shelter in place orders, material supply chain interruption, economic hardships affecting funding for the Company’s operations, and affects the Company’s workforce. Management believes the Company is taking appropriate actions to mitigate the negative impact. However, the full impact of COVID-19 is unknown and cannot be reasonably estimated as of December 31, 2021.

*See independent accountant’s review report.*

- 7 -

# **BOW WOW LABS, INC.**  
 **NOTES TO THE FINANCIAL STATEMENTS**  
 **DECEMBER 31, 2021 AND 2020**  
 (unaudited)

# **1. Summary of Significant Accounting Policies (continued)**

# **Accounts Receivable**

The Company's trade receivables are recorded when billed and represent claims against third parties that will be settled in cash. The carrying value of the Company's receivables, net of the allowance for doubtful accounts, represents their estimated net realizable value.

The Company evaluates the collectability of accounts receivable on a customer-by-customer basis. The Company records a reserve for bad debts against amounts due to reduce the net recognized receivable to an amount the Company believes will be reasonably collected. The reserve is a discretionary amount determined from the analysis of the aging of the accounts receivables, historical experience and knowledge of specific customers. As of December 31, 2021, and 2020, the Company believed all amounts in accounts receivable are collectable.

# **Inventory**

Inventories are stated at the lower of standard cost (which approximates cost determined on a first-in, first-out basis) or market. At December 31, 2021 and 2020, inventory consisted of the following:

|  | 12/31/2021 | 12/31/2020 |
| --- | --- | --- |
| Finished Goods | $239,068 | $477,915 |
| Work in Progress | 101,524 | 88,029 |
| Raw Materials | 197,933 | 257,860 |
|  | $538,525 | $823,804 |

# **Intangible Assets**

The Company has recorded intangible assets at cost. The intangible assets consist of patents and trademarks. Patents and trademark costs are amortized over the useful life of the patents and trademarks.

The Company accounts for intangible assets (including trademarks and patents) in accordance with ASC 350 'Intangibles-Goodwill and Other' ('ASC 350'). ASC 350 requires that goodwill and other intangibles with indefinite lives be tested for impairment annually or on an interim basis if events or circumstances indicate that the fair value of an asset has decreased below its carrying value. In addition, ASC 350 requires that goodwill be tested for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis and between annual tests when circumstances indicate that the recoverability of the carrying amount of goodwill may be in doubt. Application of the goodwill impairment test requires judgment, including the identification of reporting units; assigning assets and liabilities to reporting units, assigning goodwill to reporting units, and determining the fair value. Significant judgments required to estimate the fair value of reporting units include estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions or the occurrence of one or more confirming events in future periods could cause the actual results or outcomes to materially differ from such estimates and could also affect the determination of fair value and/or goodwill impairment at future reporting dates.

The Company amortizes the cost of our intangible assets over the 15-year estimated useful life on a straight-line basis. Amortization expense amounted to $13,000 and $11,117 for the years ended December 31, 2021, and 2020, respectively.

*See independent accountant's review report.*

- 8 -

# **BOW WOW LABS, INC.**  
**NOTES TO THE FINANCIAL STATEMENTS**  
**DECEMBER 31, 2021 AND 2020**  
**(unaudited)**

# **1. Summary of Significant Accounting Policies (continued)**

# ***Property and Equipment***

Property and equipment is stated at cost. Depreciation is computed using the straight-line method over the estimated useful lives of the assets. Office equipment is depreciated over three years. Repair and maintenance costs are charged to operations as incurred and major improvements are capitalized. The Company reviews the carrying amount of fixed assets whenever events or changes in circumstances indicate that the carrying amount of the assets may not be recoverable.

# ***Income Taxes***

The Company complies with FASB ASC 740 for accounting for uncertainty in income taxes recognized in a company's financial statements, which prescribes a recognition threshold and measurement process for financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more-likely-than-not to be sustained upon examination by taxing authorities. FASB ASC 740 also provides guidance on derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. Based on the Company's evaluation, it has been concluded that there are no significant uncertain tax positions requiring recognition in the Company's financial statements. The Company believes that its income tax positions would be sustained on audit and does not anticipate any adjustments that would result in a material change to its financial position.

The Company is subject to tax filing requirements as a corporation in the federal jurisdiction of the United States. The Company sustained net operating losses since inception. Net operating losses will be carried forward to reduce taxable income in future years. Due to management's uncertainty as to the timing and valuation of any benefits associated with the net operating loss carryforwards, the Company has elected to recognize an allowance to account for them in the financial statements but has fully reserved it. Under current law, net operating losses may be carried forward indefinitely.

The Company is subject to franchise and income tax filing requirements in the States of Delaware and California.

# ***Fair Value of Financial Instruments***

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants as of the measurement date. Applicable accounting guidance provides an established hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs be used when available. Observable inputs are inputs that market participants would use in valuing the asset or liability and are developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company's assumptions about the factors that market participants would use in valuing the asset or liability. There are three levels of inputs that may be used to measure fair value:

Level 1 - Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

*See independent accountant's review report.*

- 9 -

# BOW WOW LABS, INC.
NOTES TO THE FINANCIAL STATEMENTS
DECEMBER 31, 2021 AND 2020
(unaudited)

# 1. Summary of Significant Accounting Policies (continued)

# Fair Value of Financial Instruments (continued)

Level 2 - Include other inputs that are directly or indirectly observable in the marketplace.

Level 3 - Unobservable inputs which are supported by little or no market activity.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.

Fair-value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of inception. Fair values were assumed to approximate carrying values because of their short term in nature or they are payable on demand.

# Concentrations of Credit Risk

From time-to-time cash balances, held at a major financial institution may exceed federally insured limits of $250,000. Management believes that the financial institution is financially sound, and the risk of loss is low.

# Revenue Recognition

Effective January 1, 2019, the Company adopted Accounting Standards Codification 606, Revenue from Contracts with Customers ("ASC 606"). Revenue is recognized when performance obligations under the terms of the contracts with our customers are satisfied. Prior to the adoption of ASC 606, the Company recognized revenue when persuasive evidence of an arrangement existed, delivery of products had occurred, the sales price was fixed or determinable and collectability was reasonably assured. The Company generates revenue by selling a dog safety device, chew products and treats. The Company's payments are generally collected upfront. For years ending December 31, 2021, and 2020 the Company recognized $4,443,500 and $3,253,407 in revenue, respectively.

# Stock Compensation Expense

ASC 718, Compensation - Stock Compensation, prescribes accounting and reporting standards for all share-based payment transactions. Transactions include incurring liabilities, or issuing or offering to issue shares, options, and other equity instruments such as employee stock ownership plans and stock appreciation rights. Share-based payments to employees and non-employees, including grants of employee stock options, are recognized as compensation expense in the financial statements based on their fair values at the grant date. That expense is recognized over the period during which an employee is required to provide services in exchange for the award, known as the requisite service period (usually the vesting period).

The Company accounts for stock-based compensation issued to non-employees and consultants in accordance with the provisions of ASC 505-50, Equity - Based Payments to Non-Employees. Measurement of share-based payment transactions with non-employees is based on the fair grant date FV of equity instruments. The fair value of the share-based payment transaction is determined at the earlier of performance commitment date or performance completion date. Share-based compensation expense for the years ended December 31, 2021, and 2020 was $64,622 and $21,190, respectively.

See independent accountant's review report.

- 10 -

# **BOW WOW LABS, INC.**  
**NOTES TO THE FINANCIAL STATEMENTS**  
**DECEMBER 31, 2021 AND 2020**  
(unaudited)

# **1. Summary of Significant Accounting Policies (continued)**

# **Advertising Expenses**

The Company expenses advertising costs as they are incurred.

# **Organizational Costs**

In accordance with FASB ASC 720, organizational costs, including accounting fees, legal fee, and costs of incorporation, are expensed as incurred.

# **New Accounting Pronouncements**

From time to time, new accounting pronouncements are issued by the Financial Accounting Standards Board, or FASB, or other standard setting bodies and adopted by the Company as of the specified effective date. Unless otherwise discussed, the Company believes that the impact of recently issued standards that are not yet effective will not have a material impact on its financial position or results of operations upon adoption.

In August 2020, the FASB issued ASU 2020 - 06, *Debt, Debt with conversion and other options (Subtopic 470-20) and derivatives and hedging - contracts in an entity’s own equity (Subtopic 815-40: Accounting for convertible instruments and contracts in an entity’s own equity*. ASU 2020-06 reduces the number of accounting models for convertible debt instruments and convertible stock. Limiting the accounting models results in fewer embedded conversion features being separately recognized from the host contract as compared with current GAAP. ASU 2020 - 06 is effective for fiscal years beginning after December 15, 2023. Early adoption is permitted, but no earlier than fiscal years beginning after December 15, 2020. The Company is still evaluating the effects of ASU 2020-06.

In August 2018, amendments to existing accounting guidance were issued through Accounting Standards Update 2018-15 to clarify the accounting for implementation costs for cloud computing arrangements. The amendments specify that existing guidance for capitalizing implementation costs incurred to develop or obtain internal-use software also applies to implementation costs incurred in a hosting arrangement that is a service contract. The guidance is effective for fiscal years beginning after December 15, 2020, and interim periods within fiscal years beginning after December 15, 2021, and early application is permitted. The Company is still evaluating the effects of ASU 2018-15.

# **2. Commitments and Contingencies**

The Company is not currently involved with and does not know of any pending or threatening litigation against the Company or its stockholders.

See independent accountant's review report.

- 11 -

# **BOW WOW LABS, INC.**  
 **NOTES TO THE FINANCIAL STATEMENTS**  
 **DECEMBER 31, 2021 AND 2020**  
 (unaudited)

# **3. Property and Equipment**

Property and equipment consisted of the following at December 31, 2021, and 2020:

| Property and equipment at cost: | 2021 | 2020 |
| --- | --- | --- |
| Office Equipment | $70,000 | $70,000 |
|  | 70,000 | 70,000 |
| Less: Accumulated depreciation | (11,667) | (7,000) |
| Total | $58,333 | $63,000 |

# **4. Warrants**

In conjunction with the convertible note issuances discussed in Note 5, the Company issued detachable warrants. Under these agreements, each investor is allowed to purchase one share of the Company's common stock for each $2 of the original principal value (face value) of such investor's convertible note, at an exercise price of $0.10 per share. For example, a purchaser of a convertible note with an original principal amount of $250,000, received a warrant to purchase up to 125,000 shares of common stock at $0.10 per share. The warrants were exercisable within two years of the issuance date, which date was subsequently extended as noted below. As of December 31, 2021 and 2020, a total of 812,500 warrants were outstanding, and none have been exercised.

During the year ending December 31, 2018, total funds received of $375,000 were allocated $17,857 to the warrants and $357,143 to the notes. The Company has extended the outside exercise date of these warrants, and they are still outstanding as of December 31, 2021.

During the year ending December 31, 2019, total funds received of $1,000,000 were allocated $47,619 to the warrants and $952,381 to the notes. The Company has extended the outside exercise date of these warrants, and they are still outstanding as of December 31, 2021.

During the year ending December 31, 2020, total funds received of $250,000 were allocated $11,905 to the warrants and $238,095 to the notes.

During 2022, the outside exercise date of all warrants have been extended to December 31, 2025 (see Note 11 for further discussion).

The values assigned to both the notes and the warrants were allocated based on their relative fair values. The relative fair value of the warrants at the time of issuance, which was determined using the Black-Scholes option-pricing model, was recorded as additional paid-in capital and reduced the carrying value of the notes. The discount on the notes is being amortized to interest expense over the term of the notes. At December 31, 2021 and 2020, the unamortized discount on the notes is $1,032 and $10,953, respectively. During the year ending December 31, 2021 and 2020, the Company recorded $9,921 and $21,190 as interest expense related to the amortization of the discount on the notes.

See independent accountant's review report.

- 12 -

# **BOW WOW LABS, INC.**  
 **NOTES TO THE FINANCIAL STATEMENTS**  
 **DECEMBER 31, 2021 AND 2020**  
 (unaudited)

# **5. Convertible Notes**

The Company issued several convertible promissory notes with interest accruing at 10% per annum and maturity dates in 2021. As of the report date, all convertible notes have been extended to a maturity date of December 31, 2025 (see Note 11 for further discussion).

Convertible notes consisted of the following:

|  | Principal Balance of Convertible Notes | Accrued Interest | Discount on Convertible Notes | Convertible Note Balance |
| --- | --- | --- | --- | --- |
| December 31, 2019 | $1,375,000 | $97,708 | $(29,266) | $1,443,442 |
| December 31, 2020 | $1,625,000 | $256,049 | $(10,953) | $1,870,096 |
| December 31, 2021 | $2,625,000 | $486,513 | $(1,032) | $3,110,481 |

The convertible promissory notes are unsecured (with the exception of a portion of such notes with an original principal balance of $1,000,000) and are convertible into securities of the Company issued in a subsequent qualified financing, such as a Series A preferred stock financing, if such financing results in at least $2,000,000 - $3,000,000.

In the event of a qualified financing event the notes and accrued interest are convertible into a price per share equal to 80% of the price per share paid by the other purchasers of the stock sold in the qualified financing. In the event that a qualified financing does not occur, the notes and accrued interest are due on demand. In the event of default, the interest rate increases to 12%.

# **6. Line of Credit**

The Company has a $100,000 line of credit with a commercial bank. The line of credit bears 2% over the prime rate of interest. Minimum monthly payments on the line are interest only. All principal is due on January 25, 2022. As of December 31, 2021 and 2020, the Company had $100,000 outstanding on the line of credit.

# **7. Factoring Liability**

In August 2020, the Company entered into a factoring agreement for a total of $241,687 of future sales (from Shopify sales only) in exchange for $225,000 cash. Per the terms of the agreement, the Company will pay the factor 25% of its future receipts (from Shopify sales only), daily.

In October 2020, the Company entered into another factoring agreement for a total of $225,000 of future sales (from Shopify sales only) in exchange for $200,000 cash. Per the terms of the agreement, the Company will pay the factor 25% of its future receipts (from Shopify sales only), daily.

In November 2020, the Company entered into another factoring agreement for a total of $225,000 of future sales (from Shopify sales only) in exchange for $200,000 cash. Per the terms of the agreement, the Company will pay the factor 37.5% of its future receipts (from Shopify sales only), daily.

*See independent accountant’s review report.*

- 13 -

# **BOW WOW LABS, INC.**  
**NOTES TO THE FINANCIAL STATEMENTS**  
**DECEMBER 31, 2021 AND 2020**  
**(unaudited)**

# **7. Factoring Liability (continued)**

In January 2021, the Company entered into another factoring agreement for a total of $562,500 of future sales in exchange for $500,000 cash. Per the terms of the agreement, the Company will pay the factor 47.5% of its future receipts (from Shopify sales only), daily.

As of December 31, 2021, and 2020, the outstanding amount of the factoring liability was $317,538 and $510,185, respectively.

# **8. SBA PPP Loan**

In 2020, the Company received a loan (the “PPP Loan”) with proceeds of $140,165 under the Paycheck Protection Program (“PPP”). The PPP, established as part of the Coronavirus Aid, Relief and Economic Security Act (the “CARES Act”), provides for loans to qualifying businesses for amounts up to 2.5 times the average monthly payroll expenses of the qualifying business. The PPP Loan and accrued interest are forgivable after twenty-four weeks, as long as the borrower uses the loan proceeds for eligible purposes, including payroll, benefits, rent and utilities, and maintains its payroll levels. The amount of loan forgiveness will be reduced if the borrower terminates employees or reduces salaries during the twenty-four-week period.

The PPP Loan is evidenced by a promissory note, between the Company, as borrower, and Heritage Bank of Commerce as lender and agent for the Small Business Administration (“SBA”). The interest rate on the Note is 1% per annum, with interest accruing on the unpaid principal balance computed on the basis of the actual number of days elapsed in a year of 360 days. No payments of principal or interest are due during the six-month period beginning on the date of the Note.

As of December 31, 2021, the Company received notification from the SBA that all amounts were fully forgiven.

# **9. Equity**

# **Common Stock**

Under the Company’s amended certificate of incorporation, the total number of shares of common stock that the Corporation has authority to issue is 50,000,000 shares, par value $0.00001 per share. As of December 31, 2021, and 2020, 50,000,000 and 35,000,000 shares have been issued and are outstanding, respectively. No other classes of stock are currently authorized.

# **Equity Incentive**

The Company’s 2017 Equity Plan (the Plan), which is stockholder approved, permits the grant of stock options and shares to its employees, advisors and contractors for up to 5,000,000 shares of common stock. The Company believes that such awards better align the interests of its employees, advisors and subcontractors with those of its stockholders. Option awards are generally granted with an exercise price equal to, not less than, the market price of the Company’s stock at the date of grant; those option awards generally vest based on four years of continuous service and have 10-year contractual terms. Certain option and share awards provide for accelerated vesting if there is a change in control, as defined in the Plan. As of December 31, 2021 and 2020, 2,780,301 and 2,195,301 shares have been issued under the Plan. As of December 31, 2021 and 2020, a total of 1,577,485 and 1,026,803 shares have vested, respectively. No options have been exercised as of December 31, 2021.

*See independent accountant’s review report.*

- 14 -

# **BOW WOW LABS, INC.**  
**NOTES TO THE FINANCIAL STATEMENTS**  
**DECEMBER 31, 2021 AND 2020**  
(unaudited)

# **10. Going Concern**

These financial statements are prepared on a going concern basis. The Company was incorporated on January 3, 2017 and has established a presence and operations in the United States. The Company's ability to continue is dependent upon management's plan to raise additional funds and achieve and sustain profitable operations. The financial statements do not include any adjustments that might be necessary if the Company is not able to continue as a going concern.

# **11. Subsequent Events**

# ***Payoff of Factoring Liability***

During 2022, the Company repaid the full amount of its factoring liability of $317,538.

# ***Revision to Outstanding Warrants and Convertible Notes - Extended to December 31, 2025***

During 2022, the maturity date of all outstanding convertible notes was extended to December 31, 2025. Additionally, the outside exercise date of all of the warrants attached to the convertible notes was also extended to December 31, 2025. The interest rate on the notes has been changed to '7% or Prime +1%, whichever is higher, with a cap of 10%' It is to be noted that this interest rate change is not effective until January 1, 2023.

Additionally, three unsecured convertible notes with an aggregate original principal balance of $750,000, held by one investor were sold to another investor in a privately negotiated transaction. The three original convertible notes were unsecured, but upon purchase by the other investor, and by written agreement between the purchaser and the Company, they became secured convertible notes.

# ***Issuance of Secured Convertible Notes***

During 2022, the Company issued additional secured convertible notes, in an aggregate principal amount of $30,000. These notes carry a 10% interest rate (which will be reduced effective as of January 1, 2023 (see paragraph above titled 'Revision to Outstanding Warrants and Convertible Notes - Extended to December 31, 2025') and 20% conversion discount. The conversion terms are similar to those discussed in Note 5.

# ***Line of Credit***

During 2022, the Company obtained a $1,000,000 inventory line of credit with a commercial bank. The line of credit bears interest at the rate of the prime rate plus 2.25%. The line is secured by the Company's inventory. Minimum monthly payments on the line are interest-only.

# ***Stock Plan***

In October 2022, the Company's 2017 Equity Plan was amended and restated as the 2022 Equity Plan, to increase the total amount of stock options and shares awardable thereunder to its employees, advisors and contractors from up to 5,000,000 to up to 8,000,000 shares of common stock.

# ***Increase in Common Stock Authorized***

On November 1, 2022, the Company amended their certificate of incorporation to increase the total number of shares of common stock that the Corporation has authority to issue from 50,000,000 shares, par value $0.00001 per share to 100,000,000 shares, par value $0.00001 per share.

See independent accountant's review report.

- 15 -

# **BOW WOW LABS, INC.**  
**NOTES TO THE FINANCIAL STATEMENTS**  
**DECEMBER 31, 2021 AND 2020**  
**(unaudited)**

# **11. Subsequent Events (continued)**

# ***Crowdfunding Offering***

The Company is offering shares of its common stock (the “Crowdfunded Offering”). The Company is attempting to raise a minimum of $100,000 in the Crowdfunding Offering and up to a maximum of $1,235.00. The Company must receive commitments from investors totaling the minimum amount by the offering deadline listed in its Form C, filed with the Securities and Exchange Commission (SEC). The Form C may be amended from time to time in order to close upon any sale of shares and to receive the purchase price thereof.

The Crowdfunded Offering is being made through Wefunder Inc. and its wholly owned subsidiary Wefunder Portal, LLC (collectively, Wefunder). Wefunder will be entitled to receive a 7% commission fee on amounts raised in the Crowdfunding Offering.

# ***Additional Offerings***

The Company is currently conducting a private offering of common stock targeted at a total raise of $1,500,000. To date, the Company has raised $500,000 from an investment entity affiliated with its newly elected director, Steve Mayer. This offering is separate from the Crowdfunding offering.

In addition, the Company is hoping to run a second, separate or even additional Wefunder crowdfunding offering that will seek to raise between $3,000,000 - $5,000,000.

# ***Management's Evaluation***

The Company has evaluated subsequent events through November 3, 2022, the date through which the financial statements were available to be issued. It has been determined that no events require additional disclosure.

*See independent accountant's review report.*

- 16 -

**Attachment 7:** `document_7.pdf`

Contact

www.linkedin.com/in/william-brad-allen-881465b9 (LinkedIn)

Top Skills

Marketing Strategy
Product Development
Strategic Planning

Languages

English

Certifications

Pricing Analytics
Leadership Training
PCMI Cold Drink Development
PCMI Advanced Bottler Economics
Sales Management

Honors-Awards

2013 Best New Product (indigo Smokehouse Strips, indigo Triple Chews and indigo FRESH Oral Care Line) - Editor's Choice Award - Pet Product News

2013 Best New Product (indigo Branded Portfolio) - Pet Business Magazine

2013 Best New Product (indigo Branded Portfolio) - Pet Age

2012 Best New Product (Feline Lickety Stik) - Editor's Choice Award - Pet Product News

2012 Best New Product (Feline Lickety Stik) - Pet Business Magazine

Patents

Functional Design - indigo Fresh Floss Bone

Functional Design - indigo Triple Chew Long Lasting Chew

Dispensing device for medicine and supplements to dogs & cats

# William (Brad) Allen

Passion for Innovation within the Pet Industry
Kansas City Metropolitan Area

Summary

Chief Growth Officer with extensive experience profitably growing multi-channel businesses in both established and transformational environments. Deep understanding of CPG and B2B businesses, and a broad knowledge of all aspects of sales, marketing, business development, product management and innovation with experience managing $5M to $500M P&L results. Highly analytical, data-driven strategic marketer with proven aptitude for integrating consumer insights, category trends, shopper marketing, and revenue management for competitive advantage. Energetic, strong leader known for building highly effective teams, successful collaboration with internal functions and field leadership, developing strategic customer partnerships, and establishing processes that improve execution with marketing and sales effectiveness.

Experience

Bow Wow Labs, Inc.

Vice President - Innovation & Product Development
April 2020 - Present (2 years 10 months)

Member of Leadership Team and Innovation and Product Development Team. Development of robust innovation pipeline of products to commercialize following the mission and values of Bow Wow Labs. Strategic direction leveraging Bow Wow Labs core product - Bow Wow Buddy - in developing consumable products that work in parallel with the Bow Wow Buddy, therefore optimizing the use of the Bow Wow Buddy.

Blue Indie

CEO & Founder

July 2015 - Present (7 years 7 months)

Kansas City, Missouri Area

Blue Indie Innovations, LLC is a full-service, B2B and B2C marketing innovation practice specializing in the global pet food industry and the unique marketing needs of pet food companies. We create marketing programs

Page 1 of 7

Scraper Blade

Medical dispensing device for pets

strategically designed to drive sales, distribution and increase B2B and B2C brand equity. We have helped clients increase marketplace success in pet food verticals like proteins, grains, antioxidants, CBD, botanicals and extracts, premixes, novel proteins, insect proteins and other vital ingredients involved in the pet industry. We work very closely with several brands and co-manufacturers to build capabilities and drive product innovation into the pet industry. We are also thought leaders in new communication models like content marketing and B2B social media. We share these pet food industry insights on our blog as a resource for the pet food ingredient industry.

- Actualized disruptive results as an industry pioneer in product development and innovation & management leadership.
- Successful at driving innovation and effectively managing brands and products to generate long-term, sustainable revenue.
- Established purchasing, manufacturing, and packaging to bring over 10 different client's products to market; combined all company's annual sales are over $100M.
- Created a holistic marketing program which assembled the entire breadth of product offerings into one portfolio of brands. Aspects of the program included state of the art point-of-sale materials, creative packaging, and new designs. This new branded program produced a 35% sales increase in a mature business.
- All products either hold a trade secret or utility/design patent - 8 total issued patents and 9 patents pending.

Farmers Union Industries, LLC

Vice President of Sales and Marketing

June 2016 - April 2020 (3 years 11 months)

Greater Minneapolis-St. Paul Area

Farmers Union Industries (FUI) is a premier provider of specialized agricultural and pet products, providing superior value and services to our members and customers. As a key member of the leadership team, led the marketing, sales and innovation/new product development efforts for the diverse portfolio of products. Extensive knowledge in the Agriculture, Pet Industry, Human Food and Industrial markets.

- Built a new marketing team of 11, sales team of 11, and innovation/regulatory team of 2 members, showing an immediate 30.7% increase in topline revenue, 32.4% increase in Gross Margins and 35.1% increase in Net Income.
- Understood the production process, quality and production capabilities and areas of opportunities for new product innovation. That comprehension

Page 2 of 7

has yielded a robust pipeline of new products that will double the size of the company with new and differentiated products and services.

- Established relationships and collaborated with business & operations management, as well as other cross-functional corporate groups that resulted into an annual budgeting and marketing process that enabled and aligned the organization to better plan for growth and resources needed to support growth.
- Implemented strategies that ensured sales & customer service consistently met customer expectations that resulted in double-digit growth.
- Developed automated processes within B2B businesses for consumer purchase efficiency leading to reduced errors by 30%, improved efficiencies by 25%, and reduced customer complaints by 45%.

# Riley's Premium Pet Products, LLC

Vice President Business Development

April 2016 - May 2016 (2 months)

Greater St. Louis Area

Worked with the CEO, Director of Sales, and Director of Marketing to ensure strategic objectives are met across all business units and market channels. Provided guidance on acquiring new business channels. Refined company brand positioning and messaging. Established pricing strategies and ensured gross margin alignment to support operational expenses & profitable financial return.

- Developed a new product line within a newly entered channel which improved margin by 15%.
- Restructured the existing and new packaging strategy yielding a 27% increase in Gross Margin dollars.
- Ensured optimization of brand and marketing messaging across channels & optimization of customer needs, which resulted in 25% increase in topline revenue.
- Utilized gap assortment analysis to identify gaps in market assortment in order to differentiate 5 newly developed products.
- Researched the competitive landscape and provided a network of intelligence to capitalize on industry trends.

# Radio Systems Corp

Global Director - Strategic Business Unit

December 2010 - July 2015 (4 years 8 months)

Knoxville, Tennessee Area

As Global Director, responsible for $5.5M P&L and overall results of retail sales performance throughout multiple brands & channels.

Page 3 of 7

1. Developed & executed channel strategies and initiatives, annual operating plan, customer growth plans, revenue management; leveraged consumer and category insights and established execution objectives by channel.
2. Led organizational charge to launch 10 new products into the market, the most out of all other business units, in record product timeframe of 11 months, and all products ultimately won industry awards.
3. Established brand new approach to product development & innovation that was modeled in all business units.
4. This process enabled the launch of 50+ new products into the market, yielding $25M+ annually.
5. Coached, mentored, and led staff of 7 direct reports which accessed quantitative/qualitative research that enabled the development of key consumer insights and to drive the overall growth strategy and positioning in the marketplace.

# Three Dog Bakery

Vice President - General Manager

July 2009 - December 2010 (1 year 6 months)

Kansas City, Missouri Area

As Vice President - General Manager, accountable for the centralized P&L within the business segment and evolving new product development initiatives. Developed channel strategies, annual operating plans, customer growth plans, revenue management, consumer and category insights, and executed framework by channel.

- Leadership of regional/national accounts, leading sales team, and providing direction to strategic distribution partners.
- Executed over 40 new products & brand extensions representing 3 separate categories in 20 Pet Specialty Distribution partners and over 1,000 Pet Specialty store fronts.
- Directed the planning, implementation and sales execution of sales and marketing process. Developed the process and managed the marketing initiatives to ensure sales goals were achieved. \(10.6\%\) increase in sales volume. The process enabled the organization to map out how to go to market.

# Key Companies & Associates

CMO

July 2007 - July 2009 (2 years 1 month)

Kansas City, Missouri Area

Page 4 of 7

As Chief Marketing Officer led a conglomerate of diversified entrepreneurial businesses across the country. Launched new brands, and implemented best practice business procedures. Led revenue management, category management, and sales capability agenda.

- Launched several new businesses that generated over $10M in first year revenue; year two grew to $22M+ revenue.
- Senior Executive working with business consultants on customer alignment sales transformation and restructuring project, leading to improved customer management, share and margin growth, and enhanced ROI.

# Mars Petcare

# COO

May 2006 - June 2007 (1 year 2 months)

Kansas City, Missouri Area

Led the acquisition by Mars Petcare. Organized and executed the planning processes of the yearly annual operating plan, yielding strategic marketing plan. Managed relaunch and reformulation of the core product line. Advanced business results for the largest brand with revenues exceeding $135M.

- Relaunched Mars Petcare: Product development and reclamation of old product, etc.
- Launch of comprehensive consumer marketing program that repositioned the brand.
- Directed consumer market research to determine baseline brand perception and awareness levels. Evaluated results and determined target awareness levels and perception attribute standards. Strengthened advertising and public relations programs within the financial guidelines. Tripled consumer awareness and marketability. Formulated and implemented brand building strategy.

# The Greenies Company

# COO

December 2001 - May 2006 (4 years 6 months)

Kansas City, Missouri Area

Led the domestic and international strategic plan, annual marketing plan and sales initiatives; innovation pipeline, agency management, consumer insights, and international best practice exchange and innovative operational excellence.

- Cross-functional team management with 80% growth per quarter and gained over 45% share of the snack & treat market.
- Collaborated with clients, marketing team and management to define content and prioritize development strategy.

Page 5 of 7

• Created a holistic marketing program which assembled the entire breadth of product offerings into one portfolio of brands. Aspects of the program included state of the art point-of-sale materials, creative packaging and new designs. This new branded program produced a 35% sales increase in a mature business.

# Wilson Chapman - Marketing Firm

Executive Vice President

January 1998 - December 2001 (4 years)

Leawood, KS

Improved and executed best practices account management, creative services, marketing services, business development, production and traffic, and accounting/finance/HR processes and procedures. Lead company to actualize revenue growth of 32%, adjusted gross income to 151.9%, and improved overall profitability by 20.3%.

- Identified market share declines, consumer preference changes, compiled trend charts, conducted data analysis, created reports showing quarterly competitive analysis and brand performance, and updated management on competitive trends.
- Designed an innovative, strategic marketing planning process leading to a 76.7% increase in capitalized revenue.
- Re-engineered advertising agency into an integrated marketing/brand development consultancy. Designed and implemented new brand development product that allowed consultancy to re-position themselves as a strategic partner and not a vendor. Client billings increased 200%.
- Initiated early warning process, "Brand Health" alerting senior management to declining core brand performances. Management able to make critical adjustments to marketing strategies and volume projections; targeted problem areas before became serious issues.

# PepsiCo

Director of Marketing & Sales

December 1979 - November 1997 (18 years)

Purchase, NY

Responsible for key account management, marketing, and field sales for the second largest operating division in the U.S. Managed operations over $500M in revenue and responsible for media budget of $5M.

• Executed against major channel initiatives: 3,000+ pieces of refrigerated equipment placed, over 15,000 pieces of major point of purchase materials placed, and 500+ convenience & gas stores reset in a 3-month time frame.

Page 6 of 7

- Led a team of professionals to convert 3 MLB facilities to Pepsi-Cola pouring rights - Cincinnati Reds, Chicago Cubs and Kansas City Royals.

- Improved management processes that aimed at making sales and marketing system a “world class” selling organization. 66.3% sales volume growth.

Supermarket channel share grew 19.2 share points; per capita consumption increased +10.2%.

- Motivated and coached brand development team to effectively sell in sales and marketing operational system. 16.5% increase in overall volume.

Execution growth; Ad index increased to a 136, which was a 30.7% increase.

Average annual ad frequency was 34 weeks, a gain of 8 weeks of incremental activity.

## Education

Xavier University

Bachelor of Science (B.S.), Marketing and Finance

Page 7 of 7

**Attachment 8:** `document_8.pdf`

Contact

www.linkedin.com/in/brian-o-neil-b012b91 (LinkedIn)

Top Skills

Strategy

Supply Chain

Supply Chain Management

# Brian O'Neil

Chief Operating Officer

Raleigh-Durham-Chapel Hill Area

## Summary

Senior executive recognized for leading bold change, elevating organizational capability and performance, and developing winning teams by aligning end-to-end organization to deliver breakthrough results. Passionate leader with strong track record of driving continuously improving business results, both in the United States and Europe. Skilled at deploying strategies and enlisting engagement to sustain gains. History of building organizations that deliver outstanding customer service in both discrete manufacturing and process manufacturing environments.

## Experience

Bow Wow Labs

Chief Operating Officer

December 2022 - Present (2 months)

Bow Wow Labs is dedicated to delivering products and services that promote safety, health and happiness to dogs.

Function of Beauty

Chief Operating Officer

March 2021 - March 2022 (1 year 1 month)

Paxinos, Pennsylvania, United States

Harry's, Inc.

Chief Supply Chain Officer

June 2018 - October 2020 (2 years 5 months)

Greater New York City Area

A privately held rapidly growing disruptive leader in the CPG space. Started as a pioneering direct to consumer e-commerce player, now an omnichannel distributed through leading global retailers.

Assigned to bring separately led operations functions into a global end-to-end supply chain operations team to enable rapid scaling and portfolio expansion

Page 1 of 3

from male shaving products to a full line of male and female consumer goods products.

## Firestone Building Products

Chief Operating Officer

December 2014 - January 2018 (3 years 2 months)

Nashville, Tennessee

Led end-to-end operations in an industry leader within the commercial exterior building products industry; providing building envelope systems including roofing, accessory products and site water control.

Restructured operations team to establish an end-to-end supply chain in a period of significant change. While readying the organization for its transition to Nashville, I initiated an operational excellence journey to fully support the commercial plan.

## Ply Gem

SVP Operations

July 2013 - December 2014 (1 year 6 months)

Cary, NC

An industry leader in exterior building products including windows, doors, siding and accents, stone veneer, fence and rail.

Assigned to lead organization through a transformation from independent operations (through acquisitions) to a cohesive end-to-end supply chain, and to lead step change operational improvements.

## Marietta Corporation

SVP Operations and Supply Chain

February 2012 - June 2013 (1 year 5 months)

Cortland, NY

A private equity owned manufacturer of personal care, consumer goods, and guest amenities products serving the contract manufacturing markets.

Focus was on building organizational capability and sharpening executive team's focus on strategy and execution.

## Coty

Vice President, General Manager

December 2008 - February 2012 (3 years 3 months)

Sanford, North Carolina

Page 2 of 3

A global leader of consumer products including high end fragrances, color cosmetics, and toiletries.

General manager of Coty's largest manufacturing operation, serving both its prestige and beauty businesses. Led operational turnaround as well as global operations strategy deployment process and its global lean deployment.

P&G/Gillette Global Business Unit

11 years 7 months

Operations General Manager

May 1997 - November 2008 (11 years 7 months)

A global leader in consumer products including personal grooming, pharmaceutical, consumer portable power, oral care, and small electrical appliances. Supported the merger of Procter & Gamble and The Gillette Company following P&G's acquisition of Gillette.

Director of Operations, Strategy, and Improvement Europe

June 2005 - May 2006 (1 year)

The Gillette Company, P&G

8 years 3 months

Director of Manufacturing, Specialty Products

March 2001 - June 2005 (4 years 4 months)

Filling Operations / Blade and Razor Packaging Manager

April 1997 - March 2001 (4 years)

Viacord

Vice President Operations

September 1994 - September 1996 (2 years 1 month)

NutraMax Products

Vice President Manufacturing Operations

September 1990 - September 1994 (4 years 1 month)

# Education

Boston College

BS, chemistry

Page 3 of 3

**Attachment 9:** `document_9.pdf`

Contact

www.linkedin.com/in/harvey-l-poppel-a7589a37 (LinkedIn)

Top Skills

Technology Futurist and Author
Board Director and Advisor
Strategic Consulting

Certifications

Certified Management Consultant

Publications

Multiple

# Harvey L. Poppel

Managing Partner of Poptech, L.P.
Palm Beach, Florida, United States

## Summary

Mr. Poppel is a highly-successful, active investor in public and private firms.

For twelve years, he served as managing director of Broadview Associates, an IT mergers and acquisition firm, where he consummated 80 deals. Previously, he managed the worldwide IT and information systems management consulting practices at Booz, Allen and Hamilton, and served on Booz, Allen's board. At Booz, Allen, he developed the now well-known "Harvey Balls" symbology. His personal Booz, Allen clients included ATT, IBM and Xerox. Previously in the 1960s, he managed some of the earliest applications of online computing including helping Western Union to convert their electromechanical telegraphy systems into email. Mr. Poppel co-authored the prophetic 1987 McGraw-Hill book "Information Technology: The Trillion-Dollar Opportunity." He published dozens of IT-related articles including two in the Harvard Business Review and keynoted several IT conferences. He was a four-time Ernst and Young Entrepreneur-of-the-Year judge in New Jersey and Northern California.

He has served on two public-company boards. Mr. Poppel also recently served on the Executive Committee of the Palm Beach Civic Association and led their 2035 Strategic Planning Forum. He has been a member of the Executive Committee and is currently a Director of the Israel Cancer Association. Mr. Poppel has served on the Vice President's Council of the Republican Jewish Coalition. Mr. Poppel received his BS and MS degrees from Rensselaer Polytechnic Institute. He and his wife, Lee, live in Palm Beach, FL and Tiburon, CA; they have two children and three grandchildren.

## Experience

Poptech, LP

Owner

January 1997 - Present (26 years 1 month)

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IT-investment management

Managing Partner, Poptech, L.P.

Managing Partner

January 1997 - Present (26 years 1 month)

## Education

Rensselaer Polytechnic Institute

B.S. Chemical Engineering 1958; M.S. Management 1959

Page 2 of 2

**Attachment 10:** `document_10.pdf`

Contact

www.linkedin.com/in/james-navin-42a904 (LinkedIn)

Top Skills

Human Resources (HR)

Auditing

Budgeting

# James Navin

Startup CFO

United States

## Summary

James is a senior Finance executive who "gets it" by having personally faced and overcome sales and operational challenges in a variety of roles throughout his career. Not merely a career accountant, he has served and demonstrated success in technology Product Management, Corporate Development, Business Development as well as Finance roles. This makes him uniquely suited to serve as strong and supportive Financial business partner to functional/departmental heads, and particularly in early to mid-stage startup environments where collaboration and culture fit are critical to the achievement of product market fit and establishment and growth of revenue channels.

Experience: CFO, Finance, Corporate Development, Strategy, Business Development, Business Operations, Sales Operations, Product Management, Customer Success.

Skills: Accounting, Treasury, Business Planning/Budgeting, Forecasting, Business Intelligence, Sales Operations, Sales Compensation, Venture Capital Fundraising, Venture Debt Raising, M&A, Board Relations, Investor Relations, 409a, Audit, Real Estate, Human Resources

Environments: Hyper-growth, growth, contraction, turnaround, M&A in all of: Digital Media, AdTech, SaaS Software, Internet Infrastructure, Telecom, Energy

## Experience

Bow Wow Labs, Inc.

CFO

November 2022 - Present (3 months)

San Francisco Bay Area

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## Quantum Ai

### CFO

January 2021 - July 2022 (1 year 7 months)

San Francisco Bay Area

Quantum Ai is a technology-driven used autos marketplace and 'the world's easiest place to sell your used car.'

## NinthDecimal

### CFO

August 2018 - January 2021 (2 years 6 months)

San Francisco Bay Area

Head of Finance at the leading user location-based marketing data and services provider. Responsible for business planning, budgeting, accounting, financial reporting, capital raising and allocation, and investor and bank relations.

## Sharethrough

### VP, Finance & Operations

April 2012 - June 2018 (6 years 3 months)

San Francisco Bay Area

Early senior operator (employee #50) at an organization that grew to 180 and grew annual revenues by 7x over tenure. Managed and performed multiple financial and operational functions, including: Finance, FP&A, CorpDev, Sales Ops, Business Intelligence, Commercial Legal, Customer Success, Board and Investor Relations.

## Federated Media Publishing, Inc.

4 years 7 months

### SVP, Operations

July 2011 - February 2012 (8 months)

Managed Sales Ops and commercial legal functions for global digital media enterprise with $100MM in annual revenues.

## VP, Corporate and Business Development

December 2009 - November 2011 (2 years)

Managed BD team focused on digital publisher recruitment and monetization and other strategic partnerships. Led acquisition of TextDigger, a semantic and linguistic technology company.

## VP, Product Management

August 2007 - December 2009 (2 years 5 months)

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Employee #31 at org that would grow to >200. Defined Managed Service offerings for digital media business that would grow to $100MM in annual revenues. Established FP&A function and otherwise provided early senior leadership for a young and growing organization.

Yipes Enterprise Services

Senior Director, Product Management

May 2005 - August 2007 (2 years 4 months)

Led Product Management and Marketing function for telecom services company acquired by Reliance Globalcom for $300MM.

Habeas, Inc.

Director

2004 - May 2005 (1 year)

Cable & Wireless

Director, Product Management

2002 - 2004 (2 years)

## Education

University of Michigan

B.A., Economics, Accounting

University of Arizona

M.S., Economics, Statistics, Finance

Page 3 of 3

**Attachment 11:** `document_11.pdf`

Contact

www.linkedin.com/in/johnna-devereaux-c-p-n-5403a6148
(LinkedIn)

Honors-Awards

Trailblazer in the Pet Industry
America's Coolest Pet Store Winner
Best of Rhode Island
Best of South County
Women of Influence Winner

# Johnna Devereaux, C.P.N.

Clinical Pet Nutritionist, Herbalist, Owner, Fetch RI and Chief Nutrition Officer and VP of Marketing at Bow Wow Labs, Inc.
Wyoming, Rhode Island, United States

Experience

Bow Wow Labs, Inc.

4 years

Chief Nutrition Officer & VP of Marketing

September 2022 - Present (5 months)

Director, Nutrition and Wellness & VP of Marketing

2019 - Present (4 years)

Fetch RI

Owner

2014 - Present (9 years)

Owner, Clinical Pet Nutritionist & Herbalist

Education

New York University

Bachelor of Arts - BA

Page 1 of 1

**Attachment 12:** `document_12.pdf`

Contact

www.linkedin.com/in/milondon
(LinkedIn)

Top Skills

Start-ups

Entrepreneurship

Management

# Michael D. London

Managing Member FORBventures and Chairman/CEO of a number of its portfolio companies

Austin, Texas, United States

## Experience

FORBVENTURES, LLC

Managing Member

1981 - Present (42 years)

Austin, Texas Metropolitan Area

Begun as my family's investment vehicle, FORBventures has grown into a VC/Incubator with a portfolio of companies across a wide variety of business segments. FORB uses a highly disciplined methodology to transform innovative ideas into great businesses. We do not invest passively; we invest only when we are able to take a senior and hands-on leadership role during the formative stage. For each venture, FORB assembles a unique group of operating executives, board members, and investors who create, manage and fund the vision and strategy for incubating, launching and growing the business. The current active ventures in the FORB portfolio include: BetterGIS, BowWowLabs, and Transparency Registry.

Uvara by BetterGIS

Non Executive Chairman and member of the Board

June 2014 - Present (8 years 8 months)

Austin

The UVARA (universal visualization, analytics, reporting and archiving) cloud SaaS platform delivers actionable business intelligence about facility infrastructures via interactive maps and reports accessible from desktop, laptop and mobile devices.

By converting archived static paper and electronic architecture and engineering plans/plan sets into dynamic easy-to-use and easy-to-read interactive digital maps and reports, the UGIS platform enables facility owners, managers and investors to better visualize, analyze and manage operational and financial risks within their high-value utility infrastructure assets - throughout the lifecycle of all of their facilities.

Bow Wow Labs, Inc.

Chairman/CEO

Page 1 of 3

January 2017 - Present (6 years 1 month)

Austin, Texas Metropolitan Area

At Bow Wow Labs, Inc., we are on a passionate quest to create and develop smart, innovative ways to keep dogs safe and healthy while at the same time helping humans master the art of dog ownership. So we've teamed up smart humans with smart dogs at the Bow Wow Innovation Lab, where our canine scientists help develop creative solutions for dogs and their owners. The goal of Bow Wow Labs is to create 'masterful' products that make life easier for dogs and their owners, offer care advice and training tips that build lasting bonds, and provide convenient services. We do it all in the name of creating happier dogs with empowered owners who save time. In July 2018, the company launched with a Kickstarter Campaign that wound up being the 10th most successful pet industry campaign in Kickstarter history (out of 600) in terms of backers and 14th in terms of dollars raised. The company's website launches in October 2018 with its first two products which are premium bully sticks, the number one dog treat in the world today; and our proprietary Bully Buddy designed to keep dogs from swallowing the last inch of their favorite treats.

Since its launch in November 2018, the company has had grown significantly with month over month increases of 25+%. In October, 2019, the company launched the full line of Bully Buddies for dogs 5-125 pounds and an expanded array of 5 sizes of bully sticks hand picked and matched for each size Bully Buddy.

CarClub.com

Founder/Chairman/CEO

1995 - 2001 (6 years)

San Francisco

CarClub was one of the early internet pioneers offering consumers the opportunity to buy new and used vehicles, and obtain financing, insurance and many other auto related services.

Initials+

Founder/Chairman/CEO

1985 - 1989 (4 years)

San Francisco

Initials+ was a leading catalog/retail/direct sales company selling upscale personalized gift merchandise.

HQ- Headquarters Companies

Page 2 of 3

Co-founder, Chairman/CEO

1967 - 1982 (15 years)

worldwide

HQ was the pioneer in the modern executive suite industry.

## Education

University of Pittsburgh

BA Liberal Arts, English/History/Mathematics · (1959 - 1964)

Page 3 of 3

**Attachment 13:** `document_13.pdf`

Contact

www.linkedin.com/in/phillip-cooper-2363721a (LinkedIn)
www.petindustryexpert.com (Personal)
www.petindustryexperts.com (Company)
www.petindustryexpert.org (Personal)

Top Skills

Sales Management
Key Account Development
Merchandising

Languages

English

Publications

Pet Age

# Phillip Cooper

Pres, Pet Industry Expert, North American Sales, CEO iClean Dog Wash USA, VP of Biz Development at Bow Wow Labs, Inc.
Orangevale, California, United States

## Summary

As a Consultant today I consult to large investment and consulting firms. I've also been hired as an expert witness. I've written for media publications and have done TV & Radio (see links below) interviews. I've been in the pet industry for over 40+ years. I've been a retailer, a distributor salesperson, a manufacturer (large and small), pet distributor in Australia, I've owned my own sales rep agency, imported, exported and have traveled the world meeting all of the major movers and shakers. As a shareholder of Pets International, I lived in Australia for five years. I've been a board member of corporations and associations. I am a motivational speaker and am considered a pet industry expert. I love to build teams and divisions. My goal is to work as long as I still enjoy it.

Specialties: I specialize in building small pet product companies into large firms. I'm an expert in building sales teams, distribution networks and handling national accounts and building product ranges. I have expertise in all pet categories. I have been personally involved with over 60 different companies. Please visit my website www.petindustryexpert.com for more info.

## Experience

Pet Industry Expert and North American Sales & Marketing President

March 2016 - Present (6 years 11 months)

Orangevale, CA

After 40+ years in the pet industry I am able to help new start ups, find investment capital, obtain license opportunities, help in finding mergers and acquisitions, overseas sourcing, consulting at a levels and provide a variety of new business services. We advise well known large consulting firms on all things pet industry including investment opportunities. Recently we were interviewed by a Chinese business network that was broadcast throughout China on the growth of the pet business. If you're looking for acquisitions

Page 1 of 5

or if you are hoping to be an acquisition, I can help. We have many Private Equity firms looking for quality acquisitions. Recently, I've taken active roles in four companies; I am the North American agent for www.icleandogwash.com, This is the best 'Do It Yourself' Dog Wash on the market. I am consulting for www.performacide.com, The best solution for killing Parvo on the market,, www.mongolianchews.com, a great new range of pet chews and a new title is VP of Development for www.bowwowlabs.com. This is an exciting new start up who has a solution to prevent choking on Bully Sticks.

### Former Founding Partner, Pet Industry Experts LLC

#### Founding Partner

November 2014 - Present (8 years 3 months)

Orangevale, California

Pet Industry Experts is a group of experienced successful professionals looking for inventors, new pet startups, young pet companies looking for investment capital, license opportunities, mergers and acquisitions or for worldwide pet products looking for entry into the USA market. We have experience at all level of business within the Pet Industry. Please contact me or consult my LinkedIn Profile for more detailed work experience. We have worldwide connections and are international road warriors. I am an author of Pet Age articles and we will consider all opportunities.

### North American Sales and Marketing

#### President

February 2012 - Present (11 years)

Orangevale, CA

North American Sales and Marketing is a national rep group servicing the USA and Canada. We represent quality pet lines, We also provide Consulting Services, Business Advice, Venture Capital Assistance, Acquisition and Merger Assistance, International Sales and Sourcing. Our group has over 100 years of pet product experience at every level and will provide solutions to any manufacturers needs. We also own a LinkedIn Group named 'Pet Industry Sales Resources' which has over 300 members with many levels of talent and is a perfect resource for experienced pet sales people.

### K-Line a division of Wolverton Inc.

#### Vice President of Sales

November 2012 - November 2014 (2 years 1 month)

I was recruited by Wolverton to build and renew two 30 year old brands. Knight Pet was launched originally just for pet specialty stores. not grocery or mass.

Page 2 of 5

Krislin Pet was designed for grocery, mass or any other pet product channel. During my tenure we updated packaging, moved out older inventory and added many new items. Having many competitors with pet toys we pushed to find new opportunities to help make us market leaders. We mover towards an expanded cat toy range, USA made catnip, pet dental and small dog toys. The small dog toy launch was the most successful new dog toy launch we ever had! While there we added many new distribution customers and called on all the big name national accounts.

Not knowing when I was hired the company was in negotiation for a sell out, our expansion plans came to a halt. Wolverton Inc. was acquired by Phillips Pet the largest USA distributor of pet foods and pet products. Phillips Pet is a great company with a bright future! With any acquisition, changes are made to reduce overhead and increase sales. My position was eliminated and I was treated extremely fairly. I enjoyed and was very proud to be part of the Wolverton/Phillips Pet team.

# Brinkmann Pet Products/Dallas Manufacturing

Vice President of Sales

July 2010 - February 2012 (1 year 8 months)

Responsible for growing the pet specialty segment of the business and helped developed a broad range of companion pet products. I built a rep and distribution network and added many new accounts.

# Design Lab, Inc.

VP of Pet Sales

January 2010 - June 2010 (6 months)

Design Lab, Inc. wanted entry into additional pet specialty accounts and to identify the best larger national accounts who could by private label pet goods. While there I identified the top 25 accounts capable of buying in large amounts and opened dialog and made key presentations. We also opened up the international market and developed a key growth strategy.

Design LAB, Inc. Announces Appointment Vice President of Pet Sales

Torrance, CA, January 13, 2010 - Adam Beatty, president of Design LAB, Inc. today announced the appointment of Phillip M. Cooper as the company's vice president of pet sales. "We conducted a national search for a candidate that had a thorough understanding of the pet industry coupled with the complete respect from his peers and one name came up repeatedly," said Mr. Beatty.

Page 3 of 5

"We were incredibly impressed by Phil's experience and presence within the industry and look forward to working with him for many years."

"I was very impressed by Design LAB's design and sourcing capabilities from the outset of our conversations," said Mr. Cooper. "The company is poised for tremendous growth in its private label, branded and licensing businesses."

About Design LAB, Inc.

Design LAB is a well-respected domestic importer, with three divisions covering the pet, fashion and homegoods industries. Specializing in trend-setting design, the firm works primarily with fortune 1000 retailers. For more information, visit www.design-labinc.com.

Bamboo Pet ,division of Munchkin, Inc.

VP of Sales

November 2005 - June 2008 (2 years 8 months)

Managed sale and rep team, built distribution network and handle many national accounts. Traveled Internationally.

To Whom It May Concern,

I have had the distinct opportunity and pleasure to work with Phil Cooper from October 2005 to June 2008 when Phil left us to start his own venture. During his time with us Phil held the position of Vice President of Sales - Pet Products. Phil was instrumental in helping us expand our Pet business in the US & Canada. He is breadth of knowledge in the Pet products industry is unmatched. When walking a trade shows with Phil, I frequently referred to him as the Mayor of the industry as his connections and contacts are vast and it seemed as he was personally greeted by everyone on the tradeshow floor.

Phil's specific accomplishments included opening the entire Pet Specialty channel to us. From Distributors to Independent Chains to the larger Independent Stores, Phil worked to secure them all. He personally worked more than 30 tradeshows during his tenure. This effort could have been delegated to our Broker Sales Representative team however Phil felt that the personal contact with the customers was key to developing long term results. He guided us in the development of pricing and promotion plans in order to sustain the business he developed.

Page 4 of 5

Phil also kept his ear to the ground on industry matters and was able to bring us new product ideas and acquisition targets. One such product has now become our Quad Brush dental care line.

Phil is dedicated and conscientious. He is a leader. He is a tremendously experienced and a will be a great asset to any company seeking to gain presence in the Pet Products Industry and looking for a leader to get them there.

Sincerely,

Andrew S. Keimach
Executive Vice President - Sales- Munchkin, Inc.

# Education

Ferris State University
Pre-Law and Business · (1964 - 1965)

Ferris Stae University
Pre-Law Studies · (1964 - 1965)

Page 5 of 5

**Attachment 14:** `document_14.pdf`

Contact

www.linkedin.com/in/mayersteve
(LinkedIn)
www.sdmayer.com (Company)

Top Skills

Mergers
Accounting
Tax

# Steve Mayer

Founder of SD Mayer & Associates; Author of two books;
Entrepreneur and More
San Francisco, California, United States

## Summary

Stephen D. Mayer was born in San Francisco in 1954, where he attended Riordan High School and then U.C. Berkeley.

He is a CPA by trade, however, his entrepreneurial nature has lead him to be involved in starting over 18 different businesses, including two accounting firms, a few restaurants, a bookstore chain, a catering business, real estate, and a number of nonprofit foundations. His companies have been listed as a Best Place to work over ten times. He's served on over 20 nonprofit boards and always finds a way to give back.

He is also the author of two books, with a third on the way.

The first book, The Toughest Guy I Ever Knew and Other Short Stories, is personal in nature, with short stories that provide bits of advice on business and life and are sprinkled with humor and his philosophy on running his businesses.

The second book, 5 Buckets, 4 Shovels, a Beach and a Map: A Guide to Financial Security, is a book for adults of every age and income, written using simple language and illustrations to help convey the complicated subject of financial planning.

A third book, which is nearly complete, will be about adulting for young adults regarding personal finance. We have found that young people are graduating from high school without any knowledge of how to pay a bill, get a credit card or open a bank account. This book provides some baseline knowledge on a variety of topics so that kids will have a chance as they navigate into adulthood.

He lives in San Mateo with his wife, Patty, of over 25 years and has three children-Dylan, and twins, Kenzie and Nicola.

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He is a man of many traditions, including over 40 consecutive years of backpacking with his group of friends. For fun, when he turned 60, he completed an Ironman “because it seemed like a worthy goal”. At 65, he shows no signs of slowing down still going for a bike ride or jog at 5 a.m. ... don’t be surprised if you get a call at 4 a.m. from Steve wondering why you slept in.

## Experience

SD Mayer & Associates LLP

Founder & Managing Partner

November 2012 - Present (10 years 3 months)

235 Montgomery Street San Francisco, CA 94104

Steve Mayer has 40 years of professional experience working with individuals, public and private businesses. His experience involves every side of SD Mayer & Associates’ practice areas, such as accounting, tax, consulting, auditing, wealth management and more. His services include audits and reviews of financial statements, implementation of computer and accounting systems, preparation of forecasts and budgets, litigation support, bankruptcy consultation, valuations, and business plan and loan package development. In addition, he has consulted with management concerning SEC requirements, mergers, reorganization and acquisition of businesses, and negotiation of venture capital financing.

SDM Advisors LLP

Founder & Managing Partner

November 2012 - Present (10 years 3 months)

San Francisco Bay Area

At SD Mayer, we are financial advisors located in the San Francisco Bay Area and Seattle you can rely on for effective, strategic, private wealth management. Our specialized team is dedicated to extinguishing all concerns you and your family may have about your financial security. Our firm was founded on the idea that we didn’t want to just be accountants, but to be trusted financial advisors who could focus on wealth planning and investment strategy that could help you and your family now and into the future.

Burr Pilger Mayer

Founder & Managing Partner

July 1986 - October 2012 (26 years 4 months)

Page 2 of 3

Steve was the CEO for 25 years. During this time the firm grew from 5 employees to over 400. BPM is a full service accounting, consulting and wealth management firm with six offices throughout the San Francisco Bay Area

Coopers & Lybrand

Senior manager

July 1976 - June 1986 (10 years)

San Francisco

Senior Manager in the Emerging Business group working with start ups, private companies and pre-IPO companies

## Education

UC Berkeley Haas School of Business

MBA/ BS, Accounting, finance, marketing · (1972 - 1980)

Riordan High School, San Francisco, California

· (1968 - 1972)

Page 3 of 3

**Attachment 15:** `document_15.pdf`

_No text found in this document._

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM C

### UNDER THE SECURITIES ACT OF 1933

### Issuer Information

**Is this an amendment?** Yes

**Nature of Amendment:** New lead investor.

**Name of Issuer:** Bow Wow Labs, Inc

**Legal Status:** Corporation

**Jurisdiction of Incorporation/Organization:** DE

**Date of Organization:** 01-03-2017

**Physical Address:** 448 Ignacio Blvd, #506, Novato, CA, 94949

**Issuer Website:** http://www.bowwowlabs.com

**Is there a Co-Issuer?:** Yes

**Intermediary Name:** Wefunder Portal LLC

**Intermediary CIK:** 0001670254

**Intermediary File Number:** 007-00033

**Intermediary CRD Number:** 283503

### Offering Information

**Compensation to Intermediary:** 7.25% of the offering amount upon a successful fundraise, and be entitled to reimbursement for out-of-pocket third party expenses it pays or incurs on behalf of the Issuer in connection with the offering.

**Financial Interest in Issuer:** No

**Type of Security Offered:** Common Stock

**Number of Securities Offered:** 294120

**Price per Security:** $0.38

**Method for Determining Price:** Dividing pre-money valuation $23,336,750.00 (or $20,880,250.00 for investors in the first $299,999.68) by number of shares outstanding on fully diluted basis.

**Target Offering Amount:** $100,000.80

**Oversubscription Accepted:** Yes

**Oversubscription Allocation Type:** Other

**Description of Oversubscription:** As determined by the issuer

**Maximum Offering Amount:** $1,234,999.94

**Deadline to Reach Target Amount:** 04-30-2023

### Annual Report Disclosure Requirements

**Current Number of Employees:** 6

**Total Assets (Most Recent Fiscal Year):** $1,004,814.00

**Total Assets (Prior Fiscal Year):** $1,305,512.00

**Cash & Cash Equivalents (Most Recent Fiscal Year):** $64,643.00

**Cash & Cash Equivalents (Prior Fiscal Year):** $141,588.00

**Accounts Receivable (Most Recent Fiscal Year):** $65,755.00

**Accounts Receivable (Prior Fiscal Year):** $30,328.00

**Short-Term Debt (Most Recent Fiscal Year):** $3,931,147.00

**Short-Term Debt (Prior Fiscal Year):** $1,179,151.00

**Long-Term Debt (Most Recent Fiscal Year):** $0.00

**Long-Term Debt (Prior Fiscal Year):** $1,970,096.00

**Revenues/Sales (Most Recent Fiscal Year):** $4,443,500.00

**Revenues/Sales (Prior Fiscal Year):** $3,253,407.00

**Cost of Goods Sold (Most Recent Fiscal Year):** $2,943,736.00

**Cost of Goods Sold (Prior Fiscal Year):** $1,786,465.00

**Taxes Paid (Most Recent Fiscal Year):** $800.00

**Taxes Paid (Prior Fiscal Year):** $0.00

**Net Income (Most Recent Fiscal Year):** $-1,147,370.00

**Net Income (Prior Fiscal Year):** $-876,924.00

**Jurisdictions Offered:**

ALABAMA, ALASKA, ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, DISTRICT OF COLUMBIA, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING, B5, GU, PR, VI, 1V

### Signatures

**Issuer:** Bow Wow Labs, Inc

**Signature:** Michael D London

**Title:** CEO

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**Signature:** Harvey L. Poppel

**Title:** Director

**Date:** 03-28-2023

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**Signature:** James Navin

**Title:** CFO

**Date:** 03-28-2023

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**Signature:** Michael D London

**Title:** CEO

**Date:** 03-28-2023