# EDGAR Filing Document

**Accession Number:** 0001512404
**File Stem:** 0001512404-23-000002
**Filing Date:** 2023-2
**Character Count:** 10659
**Document Hash:** 2b745c3a8570669cf2a3c8dd84659171
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001512404-23-000002.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001512404-23-000002

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Gateway Advisory, LLC
- **CENTRAL INDEX KEY:** 0001512404
- **IRS NUMBER:** 271678306
- **STATE OF INCORPORATION:** NJ
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-14125
- **FILM NUMBER:** 23626161

**BUSINESS ADDRESS:**
- **STREET 1:** 900 SOUTH AVENUE WEST
- **CITY:** WESTFIELD
- **STATE:** NJ
- **ZIP:** 07090
- **BUSINESS PHONE:** 908-233-8100

**MAIL ADDRESS:**
- **STREET 1:** 900 SOUTH AVENUE WEST
- **CITY:** WESTFIELD
- **STATE:** NJ
- **ZIP:** 07090

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Gateway Advisory LLC<br>**Address:** 900 SOUTH AVENUE WEST<br>WESTFIELD, NJ 07090

**Form 13F File Number:** 028-14125

**CRD Number (if applicable):** 000152347

**SEC File Number (if applicable):** 801-70890

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** JORDAN GREEN<br>**Title:** Counsel<br>**Phone:** 6098810101

**Signature, Place, and Date of Signing:**

Jordan Green  Stone Harbor, NJ  02-14-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 73

**Form 13F Information Table Value Total:** $389668

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ACACIA RESH CORP | ACACIA TCH COM | 003881307 |  | 51 | 12000 | SH |  | SOLE |  | 0 | 0 | 12000 |
| ALNYLAM PHARMACEUTICALS INC | COM | 02043Q107 |  | 276 | 1163 | SH |  | SOLE |  | 0 | 0 | 1163 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 2904 | 32605 | SH |  | SOLE |  | 0 | 0 | 32605 |
| ALPS ETF TR | SECTR DIV DOGS | 00162Q858 |  | 1215 | 23618 | SH |  | SOLE |  | 0 | 0 | 23618 |
| AMAZON COM INC | COM | 023135106 |  | 2648 | 31521 | SH |  | SOLE |  | 0 | 0 | 31521 |
| APPLE INC | COM | 037833100 |  | 6465 | 49754 | SH |  | SOLE |  | 0 | 0 | 49754 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 1868 | 7819 | SH |  | SOLE |  | 0 | 0 | 7819 |
| AUTOZONE INC | COM | 053332102 |  | 528 | 214 | SH |  | SOLE |  | 0 | 0 | 214 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 17815 | 57672 | SH |  | SOLE |  | 0 | 0 | 57672 |
| BROADRIDGE FINL SOLUTIONS IN | COM | 11133T103 |  | 432 | 3223 | SH |  | SOLE |  | 0 | 0 | 3223 |
| CENTENE CORP DEL | COM | 15135B101 |  | 398 | 4849 | SH |  | SOLE |  | 0 | 0 | 4849 |
| CHENIERE ENERGY INC | COM NEW | 16411R208 |  | 248 | 1656 | SH |  | SOLE |  | 0 | 0 | 1656 |
| CHEVRON CORP NEW | COM | 166764100 |  | 715 | 3985 | SH |  | SOLE |  | 0 | 0 | 3985 |
| CHURCH  DWIGHT CO INC | COM | 171340102 |  | 220 | 2735 | SH |  | SOLE |  | 0 | 0 | 2735 |
| CISCO SYS INC | COM | 17275R102 |  | 252 | 5291 | SH |  | SOLE |  | 0 | 0 | 5291 |
| COCA COLA CO | COM | 191216100 |  | 1033 | 16232 | SH |  | SOLE |  | 0 | 0 | 16232 |
| COMCAST CORP NEW | CL A | 20030N101 |  | 230 | 6585 | SH |  | SOLE |  | 0 | 0 | 6585 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 217 | 1837 | SH |  | SOLE |  | 0 | 0 | 1837 |
| DIREXION SHS ETF TR | DLY SCOND 3XBU | 25459W458 |  | 387 | 40000 | SH |  | SOLE |  | 0 | 0 | 40000 |
| DOLLAR TREE INC | COM | 256746108 |  | 389 | 2753 | SH |  | SOLE |  | 0 | 0 | 2753 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 3679 | 33357 | SH |  | SOLE |  | 0 | 0 | 33357 |
| FIRST TR EXCHANGE TRADED FD | INDLS PROD DUR | 33734X150 |  | 3471 | 67393 | SH |  | SOLE |  | 0 | 0 | 67393 |
| FIRST TR EXCHANGE TRADED FD | ENERGY ALPHADX | 33734X127 |  | 1481 | 86676 | SH |  | SOLE |  | 0 | 0 | 86676 |
| FIRST TR EXCHANGE TRADED FD | MATERIALS ALPH | 33734X168 |  | 1435 | 23692 | SH |  | SOLE |  | 0 | 0 | 23692 |
| FIRST TR EXCHANGE-TRADED FD | NASDQ FOD BVRG | 33738R852 |  | 1743 | 64446 | SH |  | SOLE |  | 0 | 0 | 64446 |
| FIRST TR EXCHANGE-TRADED FD | NASDQ OIL GAS | 33738R845 |  | 1558 | 55725 | SH |  | SOLE |  | 0 | 0 | 55725 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 248 | 999 | SH |  | SOLE |  | 0 | 0 | 999 |
| GENERAL ELECTRIC CO | COM NEW | 369604301 |  | 667 | 7964 | SH |  | SOLE |  | 0 | 0 | 7964 |
| HOME DEPOT INC | COM | 437076102 |  | 5442 | 17229 | SH |  | SOLE |  | 0 | 0 | 17229 |
| INVESCO EXCH TRADED FD TR II | S LOW VOL | 46138E354 |  | 324 | 5064 | SH |  | SOLE |  | 0 | 0 | 5064 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 21460 | 151932 | SH |  | SOLE |  | 0 | 0 | 151932 |
| INVESCO EXCHANGE TRADED FD T | DWA MOMENTUM | 46137V837 |  | 12869 | 181125 | SH |  | SOLE |  | 0 | 0 | 181125 |
| INVESCO EXCHANGE TRADED FD T | S MDCP400 EQ | 46137V225 |  | 1597 | 19083 | SH |  | SOLE |  | 0 | 0 | 19083 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 511 | 1920 | SH |  | SOLE |  | 0 | 0 | 1920 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 3873 | 111956 | SH |  | SOLE |  | 0 | 0 | 111956 |
| ISHARES TR | BLACKROCK ULTRA | 46434V878 |  | 173333 | 3463884 | SH |  | SOLE |  | 0 | 0 | 3463884 |
| ISHARES TR | IBONDS DEC24 ETF | 46434VBG4 |  | 24167 | 989656 | SH |  | SOLE |  | 0 | 0 | 989656 |
| ISHARES TR | IBONDS DEC25 ETF | 46434VBD1 |  | 16072 | 660854 | SH |  | SOLE |  | 0 | 0 | 660854 |
| ISHARES TR | IBONDS DEC23 ETF | 46434VAX8 |  | 9502 | 379635 | SH |  | SOLE |  | 0 | 0 | 379635 |
| ISHARES TR | IBONDS 27 ETF | 46435UAA9 |  | 8303 | 355299 | SH |  | SOLE |  | 0 | 0 | 355299 |
| ISHARES TR | IBONDS DEC2026 | 46435GAA0 |  | 8298 | 355355 | SH |  | SOLE |  | 0 | 0 | 355355 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 4018 | 41423 | SH |  | SOLE |  | 0 | 0 | 41423 |
| ISHARES TR | CONSER ALLOC ETF | 464289883 |  | 3816 | 113545 | SH |  | SOLE |  | 0 | 0 | 113545 |
| ISHARES TR | IBONDS DEC | 46435U697 |  | 3379 | 131222 | SH |  | SOLE |  | 0 | 0 | 131222 |
| ISHARES TR | IBONDS DEC 25 | 46435U432 |  | 3269 | 123974 | SH |  | SOLE |  | 0 | 0 | 123974 |
| ISHARES TR | IBONDS DEC2023 | 46435G318 |  | 2675 | 105524 | SH |  | SOLE |  | 0 | 0 | 105524 |
| ISHARES TR | IBONDS DEC 26 | 46435U259 |  | 1244 | 49352 | SH |  | SOLE |  | 0 | 0 | 49352 |
| ISHARES TR | IBONDS DEC 27 | 46435U283 |  | 1145 | 45674 | SH |  | SOLE |  | 0 | 0 | 45674 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 611 | 8480 | SH |  | SOLE |  | 0 | 0 | 8480 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 826 | 4674 | SH |  | SOLE |  | 0 | 0 | 4674 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 984 | 7334 | SH |  | SOLE |  | 0 | 0 | 7334 |
| KKR  CO INC | COM | 48251W104 |  | 275 | 5924 | SH |  | SOLE |  | 0 | 0 | 5924 |
| KROGER CO | COM | 501044101 |  | 223 | 5008 | SH |  | SOLE |  | 0 | 0 | 5008 |
| LAKELAND BANCORP INC | COM | 511637100 |  | 1615 | 91701 | SH |  | SOLE |  | 0 | 0 | 91701 |
| LILLY ELI  CO | COM | 532457108 |  | 659 | 1801 | SH |  | SOLE |  | 0 | 0 | 1801 |
| MARATHON PETE CORP | COM | 56585A102 |  | 294 | 2524 | SH |  | SOLE |  | 0 | 0 | 2524 |
| MCKESSON CORP | COM | 58155Q103 |  | 251 | 669 | SH |  | SOLE |  | 0 | 0 | 669 |
| MERCK  CO INC | COM | 58933Y105 |  | 313 | 2817 | SH |  | SOLE |  | 0 | 0 | 2817 |
| MICROSOFT CORP | COM | 594918104 |  | 7915 | 33003 | SH |  | SOLE |  | 0 | 0 | 33003 |
| NUCOR CORP | COM | 670346105 |  | 237 | 1797 | SH |  | SOLE |  | 0 | 0 | 1797 |
| ONEOK INC NEW | COM | 682680103 |  | 263 | 3999 | SH |  | SOLE |  | 0 | 0 | 3999 |
| PFIZER INC | COM | 717081103 |  | 387 | 7547 | SH |  | SOLE |  | 0 | 0 | 7547 |
| PIMCO DYNAMIC INCOME FD | SHS | 72201Y101 |  | 662 | 35805 | SH |  | SOLE |  | 0 | 0 | 35805 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 572 | 3773 | SH |  | SOLE |  | 0 | 0 | 3773 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 |  | 1040 | 23219 | SH |  | SOLE |  | 0 | 0 | 23219 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 1412 | 3691 | SH |  | SOLE |  | 0 | 0 | 3691 |
| SPDR SER TR | NUVEEN BLMBRG SH | 78468R739 |  | 2541 | 54082 | SH |  | SOLE |  | 0 | 0 | 54082 |
| UNION PAC CORP | COM | 907818108 |  | 1082 | 5227 | SH |  | SOLE |  | 0 | 0 | 5227 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 5205 | 9818 | SH |  | SOLE |  | 0 | 0 | 9818 |
| VANGUARD ADMIRAL FDS INC | 500 VAL IDX FD | 921932703 |  | 1821 | 12999 | SH |  | SOLE |  | 0 | 0 | 12999 |
| VANGUARD ADMIRAL FDS INC | MIDCP 400 VAL | 921932844 |  | 1623 | 10578 | SH |  | SOLE |  | 0 | 0 | 10578 |
| VANGUARD WORLD FDS | INF TECH ETF | 92204A702 |  | 763 | 2388 | SH |  | SOLE |  | 0 | 0 | 2388 |
| WALMART INC | COM | 931142103 |  | 224 | 1578 | SH |  | SOLE |  | 0 | 0 | 1578 |

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