# EDGAR Filing Document

**Accession Number:** 0001730477
**File Stem:** 0001172661-23-000299
**Filing Date:** 2023-1
**Character Count:** 13984
**Document Hash:** cd91095117f35af2b9c4079d739daed7
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001172661-23-000299.hdr.sgml**: 20230126

**ACCESSION NUMBER**: 0001172661-23-000299

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230126

**DATE AS OF CHANGE**: 20230126

**EFFECTIVENESS DATE**: 20230126

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Ballast, Inc.
- **CENTRAL INDEX KEY:** 0001730477
- **IRS NUMBER:** 261835420

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18348
- **FILM NUMBER:** 23556921

**BUSINESS ADDRESS:**
- **STREET 1:** 360 E. VINE ST.
- **STREET 2:** SUITE 400
- **CITY:** LEXINGTON
- **STATE:** KY
- **ZIP:** 40507
- **BUSINESS PHONE:** 859-226-0625

**MAIL ADDRESS:**
- **STREET 1:** 360 E. VINE ST.
- **STREET 2:** SUITE 400
- **CITY:** LEXINGTON
- **STATE:** KY
- **ZIP:** 40507

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Ballast Inc.<br>**Address:** 360 E. Vine St.<br>Suite 400<br>Lexington, KY 40507

**Form 13F File Number:** 028-18348

**CRD Number (if applicable):** 000152695

**SEC File Number (if applicable):** 801-79651

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** John Boardman<br>**Title:** President<br>**Phone:** 859-226-0625

**Signature, Place, and Date of Signing:**

/s/ John Boardman  Lexington, KY  01-26-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 108

**Form 13F Information Table Value Total:** $228698060

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBOTT LABS | COM | 002824100 |  | 429498 | 3912 | SH |  | SOLE |  | 3912 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 283464 | 1754 | SH |  | SOLE |  | 1754 | 0 | 0 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 |  | 463365 | 7154 | SH |  | SOLE |  | 7154 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 367342 | 4140 | SH |  | SOLE |  | 4140 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 339333 | 3846 | SH |  | SOLE |  | 3846 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 920640 | 10960 | SH |  | SOLE |  | 10960 | 0 | 0 |
| APPHARVEST INC | COM | 03783T103 |  | 7073 | 12466 | SH |  | SOLE |  | 12466 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 6884993 | 52990 | SH |  | SOLE |  | 52990 | 0 | 0 |
| AT INC | COM | 00206R102 |  | 847523 | 46036 | SH |  | SOLE |  | 46036 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 |  | 1103327 | 33313 | SH |  | SOLE |  | 33313 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1575081 | 5099 | SH |  | SOLE |  | 5099 | 0 | 0 |
| BOEING CO | COM | 097023105 |  | 982928 | 5160 | SH |  | SOLE |  | 5160 | 0 | 0 |
| CATERPILLAR INC | COM | 149123101 |  | 672684 | 2808 | SH |  | SOLE |  | 2808 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 298851 | 1665 | SH |  | SOLE |  | 1665 | 0 | 0 |
| CHUBB LIMITED | COM | H1467J104 |  | 850192 | 3854 | SH |  | SOLE |  | 3854 | 0 | 0 |
| CINCINNATI FINL CORP | COM | 172062101 |  | 297443 | 2905 | SH |  | SOLE |  | 2905 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 |  | 1003394 | 21062 | SH |  | SOLE |  | 21062 | 0 | 0 |
| COCA COLA CO | COM | 191216100 |  | 891939 | 14022 | SH |  | SOLE |  | 14022 | 0 | 0 |
| COGNIZANT TECHNOLOGY SOLUTIO | CL A | 192446102 |  | 261358 | 4570 | SH |  | SOLE |  | 4570 | 0 | 0 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 475304 | 4028 | SH |  | SOLE |  | 4028 | 0 | 0 |
| CONSOLIDATED EDISON INC | COM | 209115104 |  | 1035924 | 10869 | SH |  | SOLE |  | 10869 | 0 | 0 |
| CONSTELLATION BRANDS INC | CL A | 21036P108 |  | 1001392 | 4321 | SH |  | SOLE |  | 4321 | 0 | 0 |
| CORNING INC | COM | 219350105 |  | 372804 | 11672 | SH |  | SOLE |  | 11672 | 0 | 0 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 1225703 | 2685 | SH |  | SOLE |  | 2685 | 0 | 0 |
| DANAHER CORPORATION | COM | 235851102 |  | 913310 | 3441 | SH |  | SOLE |  | 3441 | 0 | 0 |
| DEERE  CO | COM | 244199105 |  | 328001 | 765 | SH |  | SOLE |  | 765 | 0 | 0 |
| DISNEY WALT CO | COM | 254687106 |  | 246218 | 2834 | SH |  | SOLE |  | 2834 | 0 | 0 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 1376152 | 13362 | SH |  | SOLE |  | 13362 | 0 | 0 |
| DUPONT DE NEMOURS INC | COM | 26614N102 |  | 861095 | 12547 | SH |  | SOLE |  | 12546 | 0 | 0 |
| ELEVANCE HEALTH INC | COM | 036752103 |  | 215960 | 421 | SH |  | SOLE |  | 421 | 0 | 0 |
| EMERSON ELEC CO | COM | 291011104 |  | 287508 | 2993 | SH |  | SOLE |  | 2993 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 866958 | 7860 | SH |  | SOLE |  | 7860 | 0 | 0 |
| FIFTH THIRD BANCORP | COM | 316773100 |  | 237807 | 7248 | SH |  | SOLE |  | 7248 | 0 | 0 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 427990 | 1725 | SH |  | SOLE |  | 1725 | 0 | 0 |
| GENERAL MLS INC | COM | 370334104 |  | 278885 | 3326 | SH |  | SOLE |  | 3326 | 0 | 0 |
| GREEN BRICK PARTNERS INC | COM | 392709101 |  | 1785896 | 73706 | SH |  | SOLE |  | 73706 | 0 | 0 |
| GSK PLC | SPONSORED ADR | 37733W204 |  | 696475 | 19820 | SH |  | SOLE |  | 19820 | 0 | 0 |
| GXO LOGISTICS INCORPORATED | COMMON STOCK | 36262G101 |  | 233258 | 5464 | SH |  | SOLE |  | 5464 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 |  | 1236908 | 3916 | SH |  | SOLE |  | 3916 | 0 | 0 |
| HONEYWELL INTL INC | COM | 438516106 |  | 904989 | 4223 | SH |  | SOLE |  | 4223 | 0 | 0 |
| HUMANA INC | COM | 444859102 |  | 269412 | 526 | SH |  | SOLE |  | 526 | 0 | 0 |
| INTEL CORP | COM | 458140100 |  | 343511 | 12997 | SH |  | SOLE |  | 12997 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | S LOW VOL | 46138E354 |  | 10364524 | 162199 | SH |  | SOLE |  | 162199 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 7739444 | 54793 | SH |  | SOLE |  | 54792 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S QUALITY | 46137V241 |  | 14792506 | 336193 | SH |  | SOLE |  | 336193 | 0 | 0 |
| ISHARES TR | CORE S ETF | 464287200 |  | 879374 | 2289 | SH |  | SOLE |  | 2288 | 0 | 0 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 237368 | 6263 | SH |  | SOLE |  | 6263 | 0 | 0 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 |  | 1433637 | 13598 | SH |  | SOLE |  | 13598 | 0 | 0 |
| ISHARES TR | 0-5YR HI YL CP | 46434V407 |  | 507772 | 12418 | SH |  | SOLE |  | 12418 | 0 | 0 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 2602242 | 26830 | SH |  | SOLE |  | 26830 | 0 | 0 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 573897 | 6064 | SH |  | SOLE |  | 6064 | 0 | 0 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 1341054 | 22924 | SH |  | SOLE |  | 22924 | 0 | 0 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 5899176 | 27535 | SH |  | SOLE |  | 27535 | 0 | 0 |
| ISHARES TR | MBS ETF | 464288588 |  | 707312 | 7626 | SH |  | SOLE |  | 7626 | 0 | 0 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 8269997 | 270881 | SH |  | SOLE |  | 270881 | 0 | 0 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 |  | 261981 | 2487 | SH |  | SOLE |  | 2487 | 0 | 0 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 4872766 | 32132 | SH |  | SOLE |  | 32131 | 0 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 602306 | 2490 | SH |  | SOLE |  | 2490 | 0 | 0 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 7336632 | 90386 | SH |  | SOLE |  | 90386 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 3177580 | 17988 | SH |  | SOLE |  | 17988 | 0 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 1616844 | 12057 | SH |  | SOLE |  | 12057 | 0 | 0 |
| KIMBERLY-CLARK CORP | COM | 494368103 |  | 1132562 | 8343 | SH |  | SOLE |  | 8343 | 0 | 0 |
| LILLY ELI  CO | COM | 532457108 |  | 1754569 | 4796 | SH |  | SOLE |  | 4796 | 0 | 0 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 245150 | 705 | SH |  | SOLE |  | 705 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 594524 | 2256 | SH |  | SOLE |  | 2256 | 0 | 0 |
| MEDTRONIC PLC | SHS | G5960L103 |  | 748366 | 9629 | SH |  | SOLE |  | 9629 | 0 | 0 |
| MICRON TECHNOLOGY INC | COM | 595112103 |  | 604808 | 12101 | SH |  | SOLE |  | 12101 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 2700133 | 11259 | SH |  | SOLE |  | 11259 | 0 | 0 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 341315 | 5121 | SH |  | SOLE |  | 5121 | 0 | 0 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 348445 | 4168 | SH |  | SOLE |  | 4168 | 0 | 0 |
| NIKE INC | CL B | 654106103 |  | 974342 | 8327 | SH |  | SOLE |  | 8327 | 0 | 0 |
| NORFOLK SOUTHN CORP | COM | 655844108 |  | 685787 | 2783 | SH |  | SOLE |  | 2783 | 0 | 0 |
| NORTHERN TR CORP | COM | 665859104 |  | 787738 | 8902 | SH |  | SOLE |  | 8902 | 0 | 0 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 389020 | 713 | SH |  | SOLE |  | 713 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 361454 | 4422 | SH |  | SOLE |  | 4422 | 0 | 0 |
| PACER FDS TR | US CASH COWS 100 | 69374H881 |  | 9548834 | 206461 | SH |  | SOLE |  | 206461 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 437559 | 2422 | SH |  | SOLE |  | 2422 | 0 | 0 |
| PFIZER INC | COM | 717081103 |  | 1029053 | 20083 | SH |  | SOLE |  | 20083 | 0 | 0 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 272255 | 2690 | SH |  | SOLE |  | 2690 | 0 | 0 |
| PNC FINL SVCS GROUP INC | COM | 693475105 |  | 920790 | 5830 | SH |  | SOLE |  | 5830 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 1967855 | 12984 | SH |  | SOLE |  | 12984 | 0 | 0 |
| QUEST DIAGNOSTICS INC | COM | 74834L100 |  | 275647 | 1762 | SH |  | SOLE |  | 1762 | 0 | 0 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 856811 | 8490 | SH |  | SOLE |  | 8490 | 0 | 0 |
| SALESFORCE INC | COM | 79466L302 |  | 659768 | 4976 | SH |  | SOLE |  | 4976 | 0 | 0 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 355038 | 4700 | SH |  | SOLE |  | 4700 | 0 | 0 |
| SHERWIN WILLIAMS CO | COM | 824348106 |  | 693478 | 2922 | SH |  | SOLE |  | 2922 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 713614 | 1866 | SH |  | SOLE |  | 1866 | 0 | 0 |
| SPDR SER TR | PRTFLO S VL | 78464A508 |  | 298014 | 7663 | SH |  | SOLE |  | 7663 | 0 | 0 |
| SPDR SER TR | PRTFLO S GW | 78464A409 |  | 253806 | 5009 | SH |  | SOLE |  | 5009 | 0 | 0 |
| STARBUCKS CORP | COM | 855244109 |  | 311488 | 3140 | SH |  | SOLE |  | 3140 | 0 | 0 |
| TARGET CORP | COM | 87612E106 |  | 1308124 | 8777 | SH |  | SOLE |  | 8777 | 0 | 0 |
| TEXAS INSTRS INC | COM | 882508104 |  | 1005859 | 6088 | SH |  | SOLE |  | 6088 | 0 | 0 |
| TRAVELERS COMPANIES INC | COM | 89417E109 |  | 1183437 | 6312 | SH |  | SOLE |  | 6312 | 0 | 0 |
| TRUIST FINL CORP | COM | 89832Q109 |  | 1136207 | 26405 | SH |  | SOLE |  | 26405 | 0 | 0 |
| UNION PAC CORP | COM | 907818108 |  | 569650 | 2751 | SH |  | SOLE |  | 2751 | 0 | 0 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 6574762 | 12401 | SH |  | SOLE |  | 12401 | 0 | 0 |
| VALERO ENERGY CORP | COM | 91913Y100 |  | 747713 | 5894 | SH |  | SOLE |  | 5894 | 0 | 0 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 394580 | 2811 | SH |  | SOLE |  | 2811 | 0 | 0 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 24982971 | 122580 | SH |  | SOLE |  | 122579 | 0 | 0 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 18659745 | 101666 | SH |  | SOLE |  | 101665 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 2522669 | 64717 | SH |  | SOLE |  | 64717 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 |  | 12072105 | 240768 | SH |  | SOLE |  | 240767 | 0 | 0 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 10864319 | 100400 | SH |  | SOLE |  | 100400 | 0 | 0 |
| VANGUARD WORLD FDS | INF TECH ETF | 92204A702 |  | 1519114 | 4756 | SH |  | SOLE |  | 4756 | 0 | 0 |
| VANGUARD WORLD FDS | HEALTH CAR ETF | 92204A504 |  | 5453241 | 21984 | SH |  | SOLE |  | 21984 | 0 | 0 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 786109 | 19952 | SH |  | SOLE |  | 19952 | 0 | 0 |
| WALMART INC | COM | 931142103 |  | 1101992 | 7772 | SH |  | SOLE |  | 7772 | 0 | 0 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 234940 | 5690 | SH |  | SOLE |  | 5690 | 0 | 0 |

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