# EDGAR Filing Document

**Accession Number:** 0001885408
**File Stem:** 0001213900-23-013656
**Filing Date:** 2023-2
**Character Count:** 6386
**Document Hash:** a276e3d8190c2a0bc63e9b59d467e9a7
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001213900-23-013656.hdr.sgml**: 20230222

**ACCESSION NUMBER**: 0001213900-23-013656

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20230222

**FILED AS OF DATE**: 20230222

**DATE AS OF CHANGE**: 20230222

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Jeffs' Brands Ltd
- **CENTRAL INDEX KEY:** 0001885408
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-MISCELLANEOUS RETAIL [5900]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** L3
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41482
- **FILM NUMBER:** 23653003

**BUSINESS ADDRESS:**
- **STREET 1:** 7 MEZADA STREET
- **CITY:** BNEI BRAK
- **STATE:** L3
- **ZIP:** 5126112
- **BUSINESS PHONE:** 0097236899124

**MAIL ADDRESS:**
- **STREET 1:** 7 MEZADA STREET
- **CITY:** BNEI BRAK
- **STATE:** L3
- **ZIP:** 5126112

**UNITED STATES<br> SECURITIES AND EXCHANGE COMMISSION<br> Washington, D.C. 20549**

**Form 6-K**

Report of Foreign Private Issuer<br> Pursuant to Rule 13a-16 or 15d-16<br> under the Securities Exchange Act of 1934

For the month of February 2023

Commission file number: 001-41482

**<u>Jeffs' Brands Ltd</u>**

(Translation of registrant's name into English)

**3 Hanechoshet St.<br> <u>Tel Aviv, Israel 6971068</u>**<br> (Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

**<u>CONTENTS</u>**

On February 22, 2022, Jeffs' Brands Ltd. (the "Company") issued a press release titled "Jeffs' Brands Entered Into Non-Binding Letter of Intent with SuperBuzz for Developing ChatGPT and AI-Based Software for Amazon's Advertisement Platform," a copy of which is furnished as Exhibit 99.1 with this report of foreign private issuer on Form 6-K.

The first three paragraphs and the section titled "Forward-Looking Statements" in the press release attached hereto as Exhibit 99.1 are incorporated by reference into the Company's registration statement on [Form S-8](http://www.sec.gov/Archives/edgar/data/1885408/000121390023000913/ea171182-s8_jeffsbrands.htm) (File No. 333-269119) filed with the Securities and Exchange Commission to be a part thereof from the date on which this report is submitted, to the extent not superseded by documents or reports subsequently filed or furnished.

**EXHIBIT INDEX**

---

| | |
|:---|:---|
| **Exhibit No.** |  |
| 99.1 | [Press release issued by Jeffs' Brands Ltd dated February 22, 2023, titled "Jeffs' Brands Entered Into Non-Binding Letter of Intent with SuperBuzz for Developing ChatGPT and AI-Based Software for Amazon's Advertisement Platform."](ea174077ex99-1_jeffsbrands.htm) |

---

**<u>SIGNATURES</u>**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **Jeffs' Brands Ltd** | **Jeffs' Brands Ltd** |
| Date: February 22, 2023 | By: | /s/ Ronen Zalayet |
|  |  | Ronen Zalayet |
|  |  | Chief Financial Officer |

---

## Exhibit 99.1

**Exhibit 99.1**

Jeffs' Brands Entered Into Non-Binding Letter of Intent with SuperBuzz for Developing ChatGPT and AI-Based Software for Amazon's Advertisement Platform

*The collaboration is designed to develop new and advanced tools for improved targeting, maximize campaigns and increase exposure and sales*

Tel Aviv, Israel, Feb. 22, 2023 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd (the "Company" or "Jeffs' Brands") (Nasdaq: JFBR), a data-driven e-commerce company operating on the Amazon Marketplace, today announced that it has entered into a non-binding letter of Intent (the "LOI") in order to establish a collaboration with SuperBuzz Inc. ("SuperBuzz"), an artificial intelligence (AI) company specializing in marketing technology.

Pursuant to the LOI, subject to the entry into one or more definitive agreements by the parties, Jeffs' Brands and SuperBuzz will collaborate on a joint project to create a software for Amazon's advertisement platform ("Amazon"), based on AI technologies, including ChatGPT designed specifically for Jeffs' Brands' stores and brands, as well as opening a new line of service for marketing campaigns. Jeffs' Brands will allow SuperBuzz access to its Amazon platforms and brands, while SuperBuzz will provide Jeffs' Brands with a limited license to use its AI technologies. The collaboration is expected to yield improved targeting, maximize campaigns, and increase exposure and sales.

Also pursuant to the LOI and subject to entry into a definitive agreement, Jeffs' Brands will have the option to invest up to $2 million (in cash or its ordinary shares) in SuperBuzz, at its sole discretion, for a period of 90 days following the execution of a definitive agreements.

Viki Hakmon, Chief Executive Officer of Jeffs' Brands, said "We are excited to be partnering with SuperBuzz to take our marketing efforts on Amazon to the next level. With their AI-powered marketing solutions and our data-driven approach, we believe we can deliver more effective campaigns and better results for our brands using a designated mutual software."

SuperBuzz is an artificial intelligence (AI) company specializing in marketing technology. SuperBuzz has SaaS platform, which applies natural language processing to automate content creation and drive traffic. The SuperBuzz algorithm was designed by a group of machine learning pioneers committed to improving online marketing. Marketers use SuperBuzz to harness the power of AI and create eye-grabbing content.

**<u>About Jeffs' Brands Ltd</u>**

Jeffs' Brands Ltd is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team's insight into the FBA Amazon business model, we're using both human capability and advanced technology to take products to the next level. For more information on Jeffs' Brands Ltd, visit https://jeffsbrands.com

**<u>Forward-Looking Statement Disclaimer</u>**

<u>Investor Relations Contact:</u>

Michal Efraty<br> Adi and Michal PR- IR<br> Investor Relations, Israel<br> +972-(0)52-3044404<br> michal@efraty.com