# EDGAR Filing Document

**Accession Number:** 0001571556
**File Stem:** 0001571556-26-000003
**Filing Date:** 2026-3
**Character Count:** 8158
**Document Hash:** e22cbe933307f3e02bc687a8b23b1ff2
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001571556-26-000003.hdr.sgml**: 20260304

**ACCESSION NUMBER**: 0001571556-26-000003

**CONFORMED SUBMISSION TYPE**: 13F-HR/A

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20251231

**FILED AS OF DATE**: 20260304

**DATE AS OF CHANGE**: 20260304

**EFFECTIVENESS DATE**: 20260304

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Pure Financial Advisors, LLC
- **CENTRAL INDEX KEY:** 0001571556

**ORGANIZATION NAME:**
- **EIN:** 611526681
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1212

**FILING VALUES:**
- **FORM TYPE:** 13F-HR/A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-15445
- **FILM NUMBER:** 26722651

**BUSINESS ADDRESS:**
- **STREET 1:** 3131 CAMINO DEL RIO N
- **STREET 2:** STE 1550
- **CITY:** SAN DIEGO
- **STATE:** CA
- **ZIP:** 92108
- **BUSINESS PHONE:** 6198144100

**MAIL ADDRESS:**
- **STREET 1:** 3131 CAMINO DEL RIO N
- **STREET 2:** STE 1550
- **CITY:** SAN DIEGO
- **STATE:** CA
- **ZIP:** 92108

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Pure Financial Advisors, Inc.
- **DATE OF NAME CHANGE:** 20130307

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2025

**Check here if Amendment** [x] **Amendment Number:** 1

**This Amendment (Check only one.):** [ ] is a restatement.

[x] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Pure Financial Advisors LLC<br>**Address:** 3131 CAMINO DEL RIO N<br>STE 1550<br>SAN DIEGO, CA 92108

**Form 13F File Number:** 028-15445

**CRD Number (if applicable):** 000144316

**SEC File Number (if applicable):** 801-70137

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** James William Gill<br>**Title:** Operations<br>**Phone:** 877-222-6044

**Signature, Place, and Date of Signing:**

James William Gill  San Diego, CA  03-04-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 44

**Form 13F Information Table Value Total:** $550040044

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AFLAC INC | COM | 001055102 |  | 1189813 | 10790 | SH |  | SOLE |  | 0 | 0 | 10790 |
| ABBOTT LABS | COM | 002824100 |  | 2887345 | 23045 | SH |  | SOLE |  | 0 | 0 | 23045 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 |  | 1716780 | 8016 | SH |  | SOLE |  | 0 | 0 | 8016 |
| AGNICO EAGLE MINES LTD | COM | 008474108 |  | 357708 | 2110 | SH |  | SOLE |  | 0 | 0 | 2110 |
| AGREE RLTY CORP | COM | 008492100 |  | 243654 | 3383 | SH |  | SOLE |  | 0 | 0 | 3383 |
| ALLIANT ENERGY CORP | COM | 018802108 |  | 362496 | 5576 | SH |  | SOLE |  | 0 | 0 | 5576 |
| ALLSTATE CORP | COM | 020002101 |  | 385099 | 1850 | SH |  | SOLE |  | 0 | 0 | 1850 |
| AMAZON COM INC | COM | 023135106 |  | 23846442 | 103312 | SH |  | SOLE |  | 0 | 0 | 103312 |
| AMEREN CORP | COM | 023608102 |  | 283602 | 2840 | SH |  | SOLE |  | 0 | 0 | 2840 |
| AMERICAN CENTY ETF TR | US LARGE CAP VLU | 025072349 |  | 112980346 | 1491096 | SH |  | SOLE |  | 0 | 0 | 1491096 |
| AMERICAN CENTY ETF TR | DIVERSIFIED MU | 025072505 |  | 206558 | 4100 | SH |  | SOLE |  | 0 | 0 | 4100 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 |  | 102147801 | 1326250 | SH |  | SOLE |  | 0 | 0 | 1326250 |
| AMERICAN CENTY ETF TR | INTL SMCP VLU | 025072802 |  | 160880106 | 1712037 | SH |  | SOLE |  | 0 | 0 | 1712037 |
| AMERICAN ELEC PWR CO INC | COM | 025537101 |  | 279583 | 2425 | SH |  | SOLE |  | 0 | 0 | 2425 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 1377102 | 3722 | SH |  | SOLE |  | 0 | 0 | 3722 |
| AMERICAN INTL GROUP INC | COM NEW | 026874784 |  | 256768 | 3001 | SH |  | SOLE |  | 0 | 0 | 3001 |
| AMGEN INC | COM | 031162100 |  | 1803151 | 5509 | SH |  | SOLE |  | 0 | 0 | 5509 |
| AMPHENOL CORP NEW | CL A | 032095101 |  | 251599 | 1862 | SH |  | SOLE |  | 0 | 0 | 1862 |
| ANALOG DEVICES INC | COM | 032654105 |  | 285069 | 1051 | SH |  | SOLE |  | 0 | 0 | 1051 |
| ELEVANCE HEALTH INC FORMERLY | COM | 036752103 |  | 1042885 | 2975 | SH |  | SOLE |  | 0 | 0 | 2975 |
| APPLE INC | COM | 037833100 |  | 79471688 | 292326 | SH |  | SOLE |  | 0 | 0 | 292326 |
| APPLIED MATLS INC | COM | 038222105 |  | 893183 | 3476 | SH |  | SOLE |  | 0 | 0 | 3476 |
| ARISTA NETWORKS INC | COM SHS | 040413205 |  | 742274 | 5665 | SH |  | SOLE |  | 0 | 0 | 5665 |
| ASTRAZENECA PLC | SPONSORED ADR | 046353108 |  | 542854 | 5905 | SH |  | SOLE |  | 0 | 0 | 5905 |
| AUTODESK INC | COM | 052769106 |  | 212639 | 718 | SH |  | SOLE |  | 0 | 0 | 718 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 331144 | 1287 | SH |  | SOLE |  | 0 | 0 | 1287 |
| AUTOZONE INC | COM | 053332102 |  | 429839 | 127 | SH |  | SOLE |  | 0 | 0 | 127 |
| AVERY DENNISON CORP | COM | 053611109 |  | 778408 | 4280 | SH |  | SOLE |  | 0 | 0 | 4280 |
| BP PLC | SPONSORED ADR | 055622104 |  | 559103 | 16099 | SH |  | SOLE |  | 0 | 0 | 16099 |
| BANK AMERICA CORP | COM | 060505104 |  | 2090141 | 38003 | SH |  | SOLE |  | 0 | 0 | 38003 |
| BANK MONTREAL QUE | COM | 063671101 |  | 249716 | 1924 | SH |  | SOLE |  | 0 | 0 | 1924 |
| BANK NEW YORK MELLON CORP | COM | 064058100 |  | 292502 | 2520 | SH |  | SOLE |  | 0 | 0 | 2520 |
| BANK NOVA SCOTIA HALIFAX | COM | 064149107 |  | 200437 | 2720 | SH |  | SOLE |  | 0 | 0 | 2720 |
| BARCLAYS PLC | ADR | 06738E204 |  | 293215 | 11521 | SH |  | SOLE |  | 0 | 0 | 11521 |
| BECTON DICKINSON  CO | COM | 075887109 |  | 267384 | 1378 | SH |  | SOLE |  | 0 | 0 | 1378 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 15500400 | 30837 | SH |  | SOLE |  | 0 | 0 | 30837 |
| BHP GROUP LTD | SPONSORED ADS | 088606108 |  | 304633 | 5046 | SH |  | SOLE |  | 0 | 0 | 5046 |
| BOEING CO | COM | 097023105 |  | 5995175 | 27612 | SH |  | SOLE |  | 0 | 0 | 27612 |
| EDWARDS LIFESCIENCES CORP | COM | 28176E108 |  | 217135 | 2547 | SH |  | SOLE |  | 0 | 0 | 2547 |
| FORTINET INC | COM | 34959E109 |  | 440317 | 5545 | SH |  | SOLE |  | 0 | 0 | 5545 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 11883323 | 19344 | SH |  | SOLE |  | 0 | 0 | 19344 |
| INVESCO EXCH TRADED FD TR II | CALIF AMT MUN | 46138E206 |  | 7067597 | 292533 | SH |  | SOLE |  | 0 | 0 | 292533 |
| RTX CORPORATION | COM | 75513E101 |  | 7703166 | 42002 | SH |  | SOLE |  | 0 | 0 | 42002 |
| TRAVELERS COMPANIES INC | COM | 89417E109 |  | 789864 | 2723 | SH |  | SOLE |  | 0 | 0 | 2723 |

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