# EDGAR Filing Document

**Accession Number:** 0001377630
**File Stem:** 0000950170-25-103031
**Filing Date:** 2025-8
**Character Count:** 34634
**Document Hash:** fe55a3b27e85403addb4312a0d2b652a
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000950170-25-103031.hdr.sgml**: 20250805

**ACCESSION NUMBER**: 0000950170-25-103031

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 12

**CONFORMED PERIOD OF REPORT**: 20250805

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20250805

**DATE AS OF CHANGE**: 20250805

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** National CineMedia, Inc.
- **CENTRAL INDEX KEY:** 0001377630
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-ADVERTISING [7310]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 205665602
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 0101

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-33296
- **FILM NUMBER:** 251185035

**BUSINESS ADDRESS:**
- **STREET 1:** 6300 S. SYRACUSE WAY
- **STREET 2:** SUITE 300
- **CITY:** CENTENNIAL
- **STATE:** CO
- **ZIP:** 80111
- **BUSINESS PHONE:** (303) 792-3600

**MAIL ADDRESS:**
- **STREET 1:** 6300 S. SYRACUSE WAY
- **STREET 2:** SUITE 300
- **CITY:** CENTENNIAL
- **STATE:** CO
- **ZIP:** 80111

?xml version='1.0' encoding='ASCII'? 8-K

**UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549**

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## **FORM** 8-K

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**CURRENT REPORT**

**Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934**

**Date of Report (Date of earliest event reported):** August 05, 2025<br>

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National CineMedia, Inc.

**(Exact name of Registrant as Specified in Its Charter)**

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---

| | | |
|:---|:---|:---|
| Delaware | 001-33296 | 20-5665602 |
| **(State or Other Jurisdiction<br>of Incorporation)** | **(Commission File Number)** | **(IRS Employer<br>Identification No.)** |
| 6300 S. Syracuse Way, Suite 300 |  |  |
| Centennial**,** Colorado |  | 80111 |
| **(Address of Principal Executive Offices)** |  | **(Zip Code)** |

---

**Registrant's Telephone Number, Including Area Code:** (303) 792-3600<br>

**(Former Name or Former Address, if Changed Since Last Report)**

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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

**Securities registered pursuant to Section 12(b) of the Act:**

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| | |
|:---|:---|
| **<br>Title of each class** | **<br>Name of each exchange on which registered** |
| Common Stock, par value $0.01 per share<br> NCMI | The Nasdaq Stock Market LLC |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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## **Item 2.02 Results of Operations and Financial Condition** 
On August 5, 2025, National CineMedia, Inc. (the "Company") issued a press release announcing its financial results for the fiscal second quarter ended June 26, 2025. A copy of the press release is furnished as Exhibit 99.1 to this report.

In accordance with General Instruction B.2 of Form 8-K, the information in Item 2.02 of this Current Report on Form 8-K, including Exhibit 99.1, shall not be deemed to be "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liability of that section, and shall not be incorporated by reference into any registration statement or other document filed under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such filing.

## **Item 9.01 Financial Statements and Exhibits** 

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| | |
|:---|:---|
| <u>Exhibit No.</u> | <u>Description</u> |
| 99.1 | [<u>Press Release of National CineMedia, Inc. dated August 5, 2025.</u>](ncmi-ex99_1.htm) |
| 101 | Cover Page Interactive Data File (embedded within the Inline XBRL document). |

---

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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| | | | |
|:---|:---|:---|:---|
|  |  |  | NATIONAL CINEMEDIA, INC. |
| Dated: | August 5, 2025 | By:  | /s/ Ronnie Y. Ng |
|  |  |  | Ronnie Y. Ng<br>Chief Financial Officer |

---

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## Exhibit 99.1

**Exhibit 99.1**

![img88071860_0.jpg](img88071860_0.jpg)

**National CineMedia, Inc. Reports Results for** 

**Fiscal Second Quarter 2025**

*Reaffirms commitment to shareholder returns with quarterly dividend of $0.03 per share*

*Third quarter sales commitments pacing ahead of Q3 2024*

**Centennial, Colo. -** August 5, 2025 - National CineMedia, Inc. (NASDAQ: NCMI) (the "Company" or "NCM"), the managing member of National CineMedia, LLC (NCM LLC), the operator of the largest cinema advertising platform in the U.S., today announced its consolidated results for the fiscal second quarter ended June 26, 2025.

"While the second quarter presented a challenging economic and advertising environment, we are encouraged to see third quarter sales commitments pacing ahead of last year's levels. We're optimistic about a stronger second half of the year as we remain focused on executing our long-term strategy to drive sustainable, profitable growth," said Tom Lesinski, CEO of NCM. "We have seen signs of renewed industry momentum, driven by a strong summer box office, a compelling slate of upcoming tentpole releases, and growing confidence among advertisers."

**Q2 2025 Results**

Total revenue for the second quarter ended June 26, 2025 decreased 5.3% to $51.8 million as compared to $54.7 million for the second quarter of 2024. Operating loss increased to $12.0 million, or $0.11 net loss per diluted share, for the second quarter of 2025 from $9.3 million, or $0.09 net loss per diluted share, for the second quarter of 2024. Adjusted OIBDA, a non-GAAP measure, decreased to $0.7 million for the second quarter of 2025 from $7.6 million for the second quarter of 2024, as adjusted to exclude depreciation, amortization, non-cash share-based payment costs, workforce reorganization costs, system optimization costs, satellite transition costs and advisor fees related to involvement in the Cineworld proceeding and Chapter 11 case, each as previously reported and described in the Company's public filings made with the U.S. Securities and Exchange Commission (the "SEC"). As adjusted to exclude the aforementioned items and loss on remeasurement of the payable to ESA Parties under the tax receivable agreement, net loss per diluted share for the quarter ended June 26, 2025 remained at $0.11 net loss per diluted share and net loss per diluted share for the quarter ended June 27, 2024 decreased to $0.06 net loss per diluted share. Adjusted OIBDA, adjusted net loss and adjusted net loss per share are non-GAAP measures. See the tables at the end of this release for the reconciliations to the closest GAAP basis measurements.

Total revenue for the six months ended June 26, 2025 decreased 6.0% to $86.6 million as compared to $92.1 million for the six months ended June 27, 2024. Operating loss increased to $35.9 million, or $0.44 net loss per diluted share, for the six months ended June 26, 2025 from $32.0 million, or $0.45 net loss per diluted share, for the six months ended June 27, 2024. Adjusted OIBDA, a non-GAAP measure, decreased to negative $8.3 million for the six months ended June 26, 2025 from positive $1.9 million for the six months ended June 27, 2024, as adjusted to exclude depreciation, amortization, non-cash share-based payment costs, workforce reorganization costs, system optimization costs, satellite transition costs and advisor fees related to involvement in the Cineworld proceeding and Chapter 11 case, each as previously reported and described in the Company's public filings made with the SEC. As adjusted to exclude the aforementioned items and loss on remeasurement of the payable to ESA Parties under the tax receivable agreement, net loss per diluted share for the six months ended June 26, 2025 decreased to $0.37 net loss per diluted share and net loss per diluted share for the six months ended June 27, 2024 increased to $0.25 net loss per diluted share. Adjusted OIBDA, adjusted net loss and adjusted net loss per share are non-GAAP measures. See the tables at the end of this release for the reconciliations to the closest GAAP basis measurements.

**Dividend** 

On August 5, 2025, the Company declared a cash dividend of $0.03 per share (approximately $2.8 million) on each share of the Company's common stock (not including outstanding restricted stock units which will accrue dividends until the shares vest) to stockholders of record on August 15, 2025 to be paid on August 29, 2025.

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**Q3 2025 Outlook**

For the third quarter of 2025, NCM LLC expects to earn total revenue of $62.0 million to $67.0 million, and Adjusted OIBDA in the range of $7.5 million to $11.5 million.

**Conference Call**

The Company will host a conference call and audio webcast with investors, analysts, and other interested parties, August 5, 2025, at 5:00 P.M. Eastern Time. The live call can be accessed by dialing 1-844-826-3033 or, for international participants, 1-412-317-5185. Participants should register at least 15 minutes prior to the commencement of the call. Additionally, a live audio webcast will be available to interested parties at www.ncm.com under the Investor Relations section. Participants should allow at least 15 minutes prior to the commencement of the call to register, download and install necessary audio software.

The replay of the conference call will be available until midnight Eastern Time, August 19, 2025, by dialing 1-844-512-2921 or, for international participants, 1-412-317-6671 and entering conference ID 10201719.

**About National CineMedia, Inc.**

National CineMedia, Inc. (NCM, <u>NASDAQ:NCMI</u>) is the largest cinema advertising platform in the U.S. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM's *Noovie®* Show is presented exclusively in 42 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC). NCM's cinema advertising platform consists of more than 17,500 screens in over 1,350 theaters in 184 Designated Market Areas® (all of the top 50). NCM is the managing member and owner of 100% of National CineMedia, LLC (NCM LLC). For more information, visit www.ncm.com.

**Forward-Looking Statements**

*This press release contains various forward-looking statements that reflect management's current expectations or beliefs regarding future events, including statements regarding the Company's anticipated future financial performance. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. Although the Company believes that the assumptions used in the forward-looking statements are reasonable, any of these assumptions could prove to be inaccurate and, as a result, actual results could differ materially from those expressed or implied in the forward-looking statements. The factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are, among others, 1) level of theater attendance or viewership of the Noovie® show; 2) the availability and predictability of major motion pictures displayed in theaters, including as a result of strikes or other production delays in the entertainment industry; 3) increased competition for advertising expenditures; 4) changes to the ESAs or network affiliate agreements and the relationships with NCM LLC's ESA Parties and network affiliates and NCM LLC's ability to enforce provisions contained in the ESA or network affiliate agreements; 5) economic conditions, including the level of expenditures on and perception of cinema advertising; 6) our ability to implement or achieve new revenue opportunities including increasing the number of theaters in which NCM LLC has the right to display post-showtime inventory; 7) any failure to realize the anticipated benefits of the post-showtime inventory in our network or the development of additional digital or digital out of home revenue opportunities; 8) technological changes and innovations or the failure to adequately protect our systems, data or property from threats; 9) our ability to renew or replace expiring advertising and content contracts; 10) the ongoing effects of NCM LLC's emergence from bankruptcy or a lack of support from the ESA Parties; 11) reinvestment in our network and product offerings may require significant funding and resulting reallocation of resources; 12) fluctuations in and timing of operating costs; 13) our ability to retain or replace our senior management; 14) any failure to grow advertising revenue in line with the growth of contractual costs; 15) macroeconomic uncertainty which alters the spending priorities of current or prospective advertisers; and 16) changes in government regulations. In addition, the outlook provided does not include the impact of any future unusual or infrequent transactions; sales and acquisitions of operating assets and investments; any future non-cash impairments of intangible and fixed assets; amounts related to litigation or the related impact of taxes that may occur from time to time due to management decisions and changing business circumstances. The Company is currently unable to forecast precisely the timing and/or magnitude of any such amounts or events. Please refer to the Company's Securities and Exchange Commission filings, including the "Risk Factor" section of the Company's Annual Report on Form 10-K for the year ended December 26, 2024, for further information about these and other risks. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak to the information only as of the date they are made. The Company undertakes no obligation to* 

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*update any forward-looking statement, whether as a result, of new information, future events or otherwise, except as required by law.* 

*This press release contains references to Non-GAAP financial measures including Adjusted OIBDA (Operating Income Before Depreciation and Amortization expense, adjusted to exclude non-cash share-based payment costs, workforce reorganization costs, system optimization costs, satellite transition costs and advisor fees related to involvement in the Cineworld proceeding and Chapter 11 case). A reconciliation of these measures is available in this press release and on the investor page of the Company's website at <u>www.ncm.com</u>.* 

---

| | |
|:---|:---|
| ***INVESTOR CONTACT:*** | ***MEDIA CONTACT:*** |
| Chan Park | Doug Serton |
| investors@ncm.com | press@ncm.com |

---

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**NATIONAL CINEMEDIA, INC.**

**Condensed Consolidated Statements of Income** 

**Unaudited**

**($ in millions, except per share data)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Six Months Ended** | **Six Months Ended** |
|  | **June 26, 2025** | **June 27, 2024** | **June 26, 2025** | **June 27, 2024** |
| REVENUE | $51.8 | $54.7 | $86.6 | $92.1 |
| OPERATING EXPENSES: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Network operating costs | 3.2 | 3.7 | 6.2 | 7.3 |
| &nbsp;&nbsp;&nbsp;&nbsp;Theater exhibition fees | 30.9 | 26.7 | 52.6 | 49.2 |
| &nbsp;&nbsp;&nbsp;&nbsp;Selling and marketing costs | 9.8 | 9.6 | 20.4 | 19.6 |
| &nbsp;&nbsp;&nbsp;&nbsp;Administrative and other costs | 10.6 | 13.4 | 23.5 | 26.9 |
| &nbsp;&nbsp;&nbsp;&nbsp;Depreciation expense | 1.1 | 1.1 | 2.2 | 2.2 |
| &nbsp;&nbsp;&nbsp;&nbsp;Amortization expense | 8.2 | 9.5 | 17.6 | 18.9 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total | 63.8 | 64.0 | 122.5 | 124.1 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;OPERATING LOSS | (12.0) | (9.3) | (35.9) | (32.0) |
| NON-OPERATING EXPENSE (INCOME): |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Interest on borrowings | 0.1 | 0.4 | 0.3 | 0.9 |
| &nbsp;&nbsp;&nbsp;&nbsp;Interest income | (0.4) | (0.7) | (0.9) | (1.1) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Gain) loss on re-measurement of the payable <br> under the tax receivable agreement | (0.8) |  | 4.6 | 12.2 |
| &nbsp;&nbsp;&nbsp;&nbsp;Loss on debt extinguishment |  |  | 1.8 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Other non-operating income, net | (0.2) | (0.3) | (0.3) | (0.6) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total | (1.3) | (0.6) | 5.5 | 11.4 |
| LOSS BEFORE INCOME TAXES | (10.7) | (8.7) | (41.4) | (43.4) |
| &nbsp;&nbsp;&nbsp;&nbsp;Income tax expense |  |  |  |  |
| CONSOLIDATED NET LOSS | (10.7) | (8.7) | (41.4) | (43.4) |
| &nbsp;&nbsp;&nbsp;&nbsp;Less: Net loss attributable to noncontrolling <br> interests |  |  |  |  |
| NET LOSS ATTRIBUTABLE TO NCM, INC. | $(10.7) | $(8.7) | $(41.4) | $(43.4) |
| NET LOSS PER NCM, INC. COMMON SHARE |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | $(0.11) | $(0.09) | $(0.44) | $(0.45) |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | $(0.11) | $(0.09) | $(0.44) | $(0.45) |
| WEIGHTED AVERAGE SHARES OUTSTANDING: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | 93978031 | 96409830 | 94681546 | 96664241 |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | 93978031 | 96409830 | 94681546 | 96664241 |

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**NATIONAL CINEMEDIA, INC.**

**Selected Condensed Balance Sheet Data**

**Unaudited**

**($ in millions)**

---

| | | |
|:---|:---|:---|
|  | **As of** | **As of** |
|  | **June 26, 2025** | **December 26, 2024** |
| Cash, cash equivalents, marketable securities and restricted cash | $40.3 | $78.2 |
| Receivables, net | $57.1 | $85.3 |
| Property and equipment, net | $16.7 | $16.4 |
| Total assets | $462.0 | $568.6 |
| Borrowings, gross | $— | $10.0 |
| Total equity | $350.0 | $411.2 |
| Total liabilities and equity | $462.0 | $568.6 |

---

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**NATIONAL CINEMEDIA, INC.**

**Operating Data**

**Unaudited**

---

| | | |
|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** |
|  | **June 26, 2025** | **June 27, 2024** |
| Total Screens (100% Digital) at Period End *(1)(5)* | 17832 | 18279 |
| ESA Party Screens at Period End *(2)(5)* | 9413 | 9552 |

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Six Months Ended** | **Six Months Ended** |
|  | **June 26, 2025** | **June 27, 2024** | **June 26, 2025** | **June 27, 2024** |
| Total Attendance for Period *(3)(5) (in millions)* | 115.3 | 92.8 | 187.7 | 168.6 |
| ESA Party Attendance for Period *(4)(5) (in millions)* | 72.2 | 57.6 | 118.6 | 104.7 |
| Capital Expenditures *(6) (in millions)* | $2.0 | $1.0 | $2.9 | $2.3 |

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*(1)*Represents the total screens within NCM LLC's advertising network.

*(2)*Represents the total screens at AMC and Cinemark ("ESA Parties").

*(3)*Represents the total attendance within NCM LLC's advertising network.

*(4)*Represents the total attendance within NCM LLC's advertising network in theaters operated by the ESA Parties.

*(5)*Excludes screens and attendance associated with certain AMC Carmike theaters for each period presented.

*(6)*Includes certain other implementation costs associated with cloud computing arrangements.

**NATIONAL CINEMEDIA, INC.**

**Operating Data**

**Unaudited**

**($ in millions)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Six Months Ended** | **Six Months Ended** |
|  | **June 26, 2025** | **June 27, 2024** | **June 26, 2025** | **June 27, 2024** |
| **Revenue breakout:** |  |  |  |  |
| National advertising revenue | $41.2 | $41.7 | $68.6 | $71.2 |
| Local and regional advertising revenue | 6.4 | 9.8 | 11.2 | 15.0 |
| ESA Party advertising revenue from beverage concessionaire <br> agreements | 4.2 | 3.2 | 6.8 | 5.9 |
| Total revenue | $51.8 | $54.7 | $86.6 | $92.1 |
| **Per attendee data:** |  |  |  |  |
| National advertising revenue per attendee | $0.357 | $0.449 | $0.365 | $0.422 |
| Local and regional advertising revenue per attendee | $0.056 | $0.106 | $0.060 | $0.089 |
| Total advertising revenue (excluding beverage) per attendee | $0.413 | $0.555 | $0.425 | $0.511 |
| Total revenue per attendee | $0.449 | $0.589 | $0.461 | $0.546 |
| Total attendance *(1)* | 115.3 | 92.8 | 187.7 | 168.6 |
| **Other operating data:** |  |  |  |  |
| Operating loss | $(12.0) | $(9.3) | $(35.9) | $(32.0) |
| Adjusted OIBDA *(2)* | $0.7 | $7.6 | $(8.3) | $1.9 |
| Adjusted OIBDA margin *(2)* | 1.4% | 13.9% | (9.6)% | 2.1% |
| Loss per share - basic | $(0.11) | $(0.09) | $(0.44) | $(0.45) |
| Loss per share - diluted | $(0.11) | $(0.09) | $(0.44) | $(0.45) |
| Adjusted loss per share - diluted *(2)* | $(0.11) | $(0.06) | $(0.37) | $(0.25) |

---

*(1)*Represents the total attendance within NCM LLC's advertising network. Excludes screens and attendance associated with certain AMC Carmike theaters for all periods presented.

*(2)*Adjusted OIBDA, Adjusted OIBDA margin and adjusted loss per share are not financial measures calculated in accordance with GAAP in the United States. See attached tables for the non-GAAP reconciliations.

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**NATIONAL CINEMEDIA, INC**

**Non-GAAP Reconciliations**

**Unaudited**

**Adjusted OIBDA and Adjusted OIBDA Margin**

Adjusted Operating Income Before Depreciation and Amortization ("Adjusted OIBDA") and Adjusted OIBDA margin are not financial measures calculated in accordance with GAAP in the United States.

Adjusted OIBDA represents operating income before depreciation and amortization expense adjusted to also exclude non-cash share-based payment costs, workforce reorganization costs, system optimization costs, satellite transition costs and advisor fees related to involvement in the Cineworld proceeding and Chapter 11 case. Our management use this non-GAAP financial measure to evaluate operating performance, to forecast future results and as a basis for compensation. The Company believes this is an important supplemental measure of operating performance because it eliminates items that have less bearing on its operating performance and highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of this measure is relevant and useful for investors because it enables them to view performance in a manner similar to the method used by the Company's management, helps improve their ability to understand the Company's operating performance and makes it easier to compare the Company's results with other companies that may have different depreciation and amortization policies, non-cash share-based payment costs, workforce reorganization costs, system optimization costs, satellite transition costs and advisor fees related to involvement in the Cineworld proceeding and Chapter 11 case, interest rates, debt levels or income tax rates.

Adjusted OIBDA margin is calculated by dividing Adjusted OIBDA by total revenue. Our management use this non-GAAP financial measure to evaluate operating performance, to forecast future results and as a basis for compensation. The Company believes this is an important supplemental measure of operating performance because it eliminates items that have less bearing on its operating performance and highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of this measure is relevant and useful for investors because it enables them to view performance in a manner similar to the method used by the Company's management, helps improve their ability to understand the Company's operating performance and makes it easier to compare the Company's results with other companies that may have different depreciation and amortization policies, non-cash share-based payment costs, workforce reorganization costs, system optimization costs, satellite transition costs, advisor fees related to involvement in the Cineworld proceeding and Chapter 11 case, interest rates, debt levels or income tax rates.

A limitation of both of these measures, however, is that they exclude depreciation and amortization, which represent a proxy for the periodic costs of certain capitalized tangible and intangible assets used in generating revenues in NCM LLC's business. In addition, Adjusted OIBDA and Adjusted OIBDA margin have the limitation of not reflecting the effect of the Company's depreciation, amortization, non-cash share-based payment costs, workforce reorganization costs, system optimization costs, satellite transition costs and advisor fees related to involvement in the Cineworld proceeding and Chapter 11 case. Adjusted OIBDA should not be regarded as an alternative to operating income, net income or as indicators of operating performance, nor should it be considered in isolation of, or as substitutes for financial measures prepared in accordance with GAAP. The Company believes that operating income is the most directly comparable GAAP financial measure to Adjusted OIBDA, and operating margin is the most directly comparable GAAP financial measure to Adjusted OIBDA margin. Because not all companies use identical calculations, these non-GAAP presentations may not be comparable to other similarly titled measures of other companies, or calculations in NCM LLC's debt agreement.

The Company has not provided a reconciliation of the forward-looking non-GAAP Adjusted OIBDA measure to forward-looking GAAP operating income due to the inability to predict the amount and timing of impacts outside of the Company's control on certain items, including the timing of revenue and charges reflected in our reconciliation of historic numbers, the amount of which, based on historical experience, could be significant and are difficult to reasonably predict. Accordingly, a reconciliation of this non-GAAP measure is not available without unreasonable effort.

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The following table reconciles the Company's operating loss and operating margin to Adjusted OIBDA and Adjusted OIBDA margin for the periods presented (dollars in millions):

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Six Months Ended** | **Six Months Ended** |
|  | **June 26, 2025** | **June 27, 2024** | **June 26, 2025** | **June 27, 2024** |
| Operating loss | $(12.0) | $(9.3) | $(35.9) | $(32.0) |
| &nbsp;&nbsp;&nbsp;&nbsp;Depreciation expense | 1.1 | 1.1 | 2.2 | 2.2 |
| &nbsp;&nbsp;&nbsp;&nbsp;Amortization expense | 8.2 | 9.5 | 17.6 | 18.9 |
| &nbsp;&nbsp;&nbsp;&nbsp;Share-based compensation costs *(1)* | 2.9 | 3.5 | 5.6 | 6.1 |
| &nbsp;&nbsp;&nbsp;&nbsp;Workforce reorganization costs *(2)* | 0.3 | 1.4 | 0.3 | 2.9 |
| &nbsp;&nbsp;&nbsp;&nbsp;System optimization costs *(3)* | 0.1 |  | 0.3 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Satellite transition costs *(4)* |  | 0.3 |  | 0.3 |
| &nbsp;&nbsp;&nbsp;&nbsp;Fees and expenses related to the Cineworld <br> proceeding and Chapter 11 case *(5)* | 0.1 | 1.1 | 1.6 | 3.5 |
| Adjusted OIBDA | $0.7 | $7.6 | $(8.3) | $1.9 |
| Total revenue | $51.8 | $54.7 | $86.6 | $92.1 |
| &nbsp;&nbsp;&nbsp;&nbsp;Operating margin | (23.2)% | (17.0)% | (41.5)% | (34.7)% |
| &nbsp;&nbsp;&nbsp;&nbsp;Adjusted OIBDA margin | 1.4% | 13.9% | (9.6)% | 2.1% |

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*(1)*Share-based compensation costs are included in 'network operating costs', 'selling and marketing costs' and 'administrative and other costs' in the Company's unaudited Condensed Consolidated Financial Statements as shown in the following table (dollars in millions).

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Six Months Ended** | **Six Months Ended** |
|  | **June 26, 2025** | **June 27, 2024** | **June 26, 2025** | **June 27, 2024** |
| Share-based compensation costs included in <br> network operating costs | $0.1 | $0.2 | $0.2 | $0.3 |
| Share-based compensation costs included in <br> selling and marketing costs | 0.4 | 0.4 | 0.7 | 0.8 |
| Share-based compensation costs included in <br> administrative and other costs | 2.4 | 2.9 | 4.7 | 5.0 |
| Total share-based compensation costs | $2.9 | $3.5 | $5.6 | $6.1 |

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*(2)*Workforce reorganization costs represent eliminated positions and redundancy costs associated with changes to the Company's workforce, as well as related office relocations.

*(3)*System optimization costs represent costs incurred related to a one-time assessment of the technology surrounding the Company's programmatic offerings beginning in the third quarter of 2024.

*(4)*One-time costs of transitioning satellite providers during 2024.

*(5)*Advisor and legal fees and expenses incurred in connection with the Company's involvement in the Cineworld proceeding and Chapter 11 case and related appeals, as well as insurance and retention related expenses.

**Adjusted Net Loss and Loss per Share** 

Adjusted net loss and loss per share are not financial measures calculated in accordance with GAAP in the United States. Adjusted net loss and loss per share are calculated using reported net loss and loss per share and exclude workforce reorganization costs, system optimization costs, satellite transition costs, advisor fees related to the Cineworld proceeding and Chapter 11 case and loss on re-measurement of the payable to ESA Parties under the tax receivable agreement. Our management uses these non-GAAP financial measures as an additional tool to evaluate operating performance. The Company believes these are important supplemental measures of operating performance because they eliminate items that have less bearing on its operating performance and so highlight trends in its core business that may not otherwise be apparent when relying solely on GAAP financial measures. The Company believes the presentation of these measures is relevant and useful for investors because it enables them to view performance in a manner similar to a method used by the Company's management and helps improve their ability to understand the Company's operating performance. Adjusted net loss and loss per share should not be regarded as alternatives to net loss and loss per share or as indicators of operating performance, nor should they be considered in isolation of, or as substitutes for financial measures prepared in accordance with GAAP. The Company believes that net loss and loss per share are the most directly comparable GAAP financial measures. Because not all companies use identical calculations, these presentations may not be comparable to other similarly titled measures of other companies.

The following table reconciles as reported net loss and loss per share to adjusted net loss and loss per share excluding workforce reorganization costs, system optimization costs, satellite transition costs, advisor fees related to the Cineworld proceeding and Chapter 11 case and loss on remeasurement of the payable to ESA Parties under the tax receivable agreement for the periods presented (dollars in millions):

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| | | | | |
|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Six Months Ended** | **Six Months Ended** |
|  | **June 26, 2025** | **June 27, 2024** | **June 26, 2025** | **June 27, 2024** |
| Net Loss as reported | $(10.7) | $(8.7) | $(41.4) | $(43.4) |
| &nbsp;&nbsp;&nbsp;&nbsp;Workforce reorganization costs *(1)* | 0.3 | 1.4 | 0.3 | 2.9 |
| &nbsp;&nbsp;&nbsp;&nbsp;System optimization costs *(2)* | 0.1 |  | 0.3 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Satellite transitions costs *(3)* |  | 0.3 |  | 0.3 |
| &nbsp;&nbsp;&nbsp;&nbsp;Fees and expenses related to the Cineworld proceeding and <br> Chapter 11 case *(4)* | 0.1 | 1.1 | 1.6 | 3.5 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(Gain) loss on re-measurement of the payable under the tax <br> receivable agreement *(5)* | (0.8) |  | 4.6 | 12.2 |
| &nbsp;&nbsp;&nbsp;&nbsp;Net effect of adjusting items | $(0.3) | $2.8 | $6.8 | $18.9 |
| &nbsp;&nbsp;&nbsp;&nbsp;Net loss excluding adjusting items | $(11.0) | $(5.9) | $(34.6) | $(24.5) |
| Weighted Average Shares Outstanding as reported |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | 93978031 | 96409830 | 94681546 | 96664241 |
| Diluted loss per share as reported | $(0.11) | $(0.09) | $(0.44) | $(0.45) |
| &nbsp;&nbsp;&nbsp;&nbsp;Net effect of adjusting items | 0.00 | 0.03 | 0.07 | 0.20 |
| Diluted loss per share excluding adjusting items | $(0.11) | $(0.06) | $(0.37) | $(0.25) |

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*(1)*Workforce reorganization costs represent eliminated positions and redundancy costs associated with changes to the Company's workforce, as well as related office relocations.

*(2)*System optimization costs represent costs incurred related to a one-time assessment of the technology surrounding the Company's programmatic offerings beginning in the third quarter of 2024.

*(3)*One-time costs of transitioning satellite providers during 2024.

*(4)*Advisor and legal fees and expenses incurred in connection with the Company's involvement in the Cineworld proceeding and Chapter 11 case and related appeals, as well as insurance and retention related expenses.

*(5)*The loss on the re-measurement of the payable to the ESA Parties is related to the change in our payable to the ESA Parties under the tax receivable agreement primarily resulting from a change in projected taxable income before TRA deductions for the six months ended June 26, 2025 and June 27, 2024.

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