# EDGAR Filing Document

**Accession Number:** 0001908685
**File Stem:** 0001085146-23-000334
**Filing Date:** 2023-1
**Character Count:** 11537
**Document Hash:** eca1c86242fa1e0359eafd4213db113c
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001085146-23-000334.hdr.sgml**: 20230124

**ACCESSION NUMBER**: 0001085146-23-000334

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230124

**DATE AS OF CHANGE**: 20230124

**EFFECTIVENESS DATE**: 20230124

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Integrity Advisory, LLC
- **CENTRAL INDEX KEY:** 0001908685
- **IRS NUMBER:** 200795304
- **STATE OF INCORPORATION:** KS
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-22457
- **FILM NUMBER:** 23546076

**BUSINESS ADDRESS:**
- **STREET 1:** 12721 METCALF
- **STREET 2:** SUITE 202
- **CITY:** OVERLAND PARK
- **STATE:** KS
- **ZIP:** 66213
- **BUSINESS PHONE:** 913-897-2074

**MAIL ADDRESS:**
- **STREET 1:** 12721 METCALF
- **STREET 2:** SUITE 202
- **CITY:** OVERLAND PARK
- **STATE:** KS
- **ZIP:** 66213

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Integrity Advisory LLC<br>**Address:** 12721 Metcalf<br>Suite 202<br>Overland Park, KS 66213

**Form 13F File Number:** 028-22457

**CRD Number (if applicable):** 000133413

**SEC File Number (if applicable):** 801-110422

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Anthony Moeller<br>**Title:** President/CCO<br>**Phone:** 913-897-2074

**Signature, Place, and Date of Signing:**

/s/Anthony Moeller  Overland Park, KS  01-24-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 77

**Form 13F Information Table Value Total:** $109190188

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 295726 | 1830 | SH |  | SOLE |  | 1829 | 0 | 0 |
| ADOBE SYSTEMS INCORPORATED | COM | 00724F101 |  | 467777 | 1390 | SH |  | SOLE |  | 1390 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 625374 | 7088 | SH |  | SOLE |  | 7088 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 450744 | 5366 | SH |  | SOLE |  | 5366 | 0 | 0 |
| AMCOR PLC | ORD | G0250X107 |  | 126462 | 10618 | SH |  | SOLE |  | 10618 | 0 | 0 |
| AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 |  | 232256 | 4367 | SH |  | SOLE |  | 4366 | 0 | 0 |
| AMERICAN CENTY ETF TR | US EQT ETF | 025072885 |  | 3288470 | 48353 | SH |  | SOLE |  | 48352 | 0 | 0 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 |  | 683349 | 9171 | SH |  | SOLE |  | 9171 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 1816913 | 13984 | SH |  | SOLE |  | 13983 | 0 | 0 |
| ARRAY TECHNOLOGIES INC | COM SHS | 04271T100 |  | 411497 | 21288 | SH |  | SOLE |  | 21288 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 810965 | 2625 | SH |  | SOLE |  | 2625 | 0 | 0 |
| BLACKSTONE MORTGAGE TRUST IN | NOTE 4.750% 3/1 | 09257WAC4 |  | 11768 | 12000 | SH |  | SOLE |  | 12000 | 0 | 0 |
| BROADCOM INC | COM | 11135F101 |  | 371807 | 665 | SH |  | SOLE |  | 664 | 0 | 0 |
| BROWN FORMAN CORP | CL B | 115637209 |  | 207249 | 3155 | SH |  | SOLE |  | 3155 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 460580 | 2566 | SH |  | SOLE |  | 2566 | 0 | 0 |
| COCA COLA CO | COM | 191216100 |  | 490405 | 7710 | SH |  | SOLE |  | 7709 | 0 | 0 |
| COLGATE PALMOLIVE CO | COM | 194162103 |  | 212081 | 2692 | SH |  | SOLE |  | 2691 | 0 | 0 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 301330 | 660 | SH |  | SOLE |  | 660 | 0 | 0 |
| DEXCOM INC | COM | 252131107 |  | 760973 | 6720 | SH |  | SOLE |  | 6720 | 0 | 0 |
| DIMENSIONAL ETF TRUST | INTERNATNAL VAL | 25434V807 |  | 810377 | 26657 | SH |  | SOLE |  | 26657 | 0 | 0 |
| ENPHASE ENERGY INC | COM | 29355A107 |  | 813427 | 3070 | SH |  | SOLE |  | 3070 | 0 | 0 |
| FIRST TR EXCHANGE TRAD FD VI | FST TR GLB FD | 33739H101 |  | 485892 | 19840 | SH |  | SOLE |  | 19840 | 0 | 0 |
| HALEON PLC | SPON ADS | 405552100 |  | 264998 | 33125 | SH |  | SOLE |  | 33124 | 0 | 0 |
| HERSHEY CO | COM | 427866108 |  | 336161 | 1452 | SH |  | SOLE |  | 1451 | 0 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 237255 | 891 | SH |  | SOLE |  | 891 | 0 | 0 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 1016043 | 21757 | SH |  | SOLE |  | 21756 | 0 | 0 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 541770 | 6389 | SH |  | SOLE |  | 6388 | 0 | 0 |
| ISHARES TR | CORE S US GWT | 464287671 |  | 310271 | 3806 | SH |  | SOLE |  | 3806 | 0 | 0 |
| ISHARES TR | CORE S ETF | 464287200 |  | 654207 | 1703 | SH |  | SOLE |  | 1702 | 0 | 0 |
| ISHARES TR | CORE TOTAL USD | 46434V613 |  | 423061 | 9416 | SH |  | SOLE |  | 9416 | 0 | 0 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 4521899 | 46622 | SH |  | SOLE |  | 46622 | 0 | 0 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 |  | 481477 | 4567 | SH |  | SOLE |  | 4566 | 0 | 0 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 324718 | 3221 | SH |  | SOLE |  | 3221 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ACTIVE GROWTH | 46654Q609 |  | 5896787 | 132731 | SH |  | SOLE |  | 132731 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ACTIVE VALUE ETF | 46641Q167 |  | 4165481 | 81309 | SH |  | SOLE |  | 81309 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ACTIVEBLDRS EMER | 46641Q266 |  | 3845821 | 113079 | SH |  | SOLE |  | 113079 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | BETABUILDERS EUR | 46641Q191 |  | 1277853 | 26347 | SH |  | SOLE |  | 26347 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | BETABUILDERS I | 46641Q373 |  | 9817628 | 197816 | SH |  | SOLE |  | 197816 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | BETABUILDERS US | 46641Q290 |  | 268129 | 5148 | SH |  | SOLE |  | 5147 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | BETABUILDERS US | 46641Q340 |  | 741260 | 10209 | SH |  | SOLE |  | 10209 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | BETABUILDRS US | 46641Q399 |  | 14483734 | 211318 | SH |  | SOLE |  | 211317 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | CORE PLUS BD ETF | 46641Q670 |  | 8345991 | 181711 | SH |  | SOLE |  | 181711 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | DIV RTN EM EQT | 46641Q308 |  | 463568 | 9405 | SH |  | SOLE |  | 9404 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 1897171 | 34817 | SH |  | SOLE |  | 34816 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | INCOME ETF | 46641Q159 |  | 1114554 | 24702 | SH |  | SOLE |  | 24702 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | JPMORGAN DIVER | 46641Q407 |  | 2241323 | 23648 | SH |  | SOLE |  | 23647 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 1745614 | 34822 | SH |  | SOLE |  | 34821 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | US AGGREGATE ETF | 46641Q241 |  | 2176816 | 47539 | SH |  | SOLE |  | 47539 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | US QUALTY FCTR | 46641Q761 |  | 589379 | 15210 | SH |  | SOLE |  | 15209 | 0 | 0 |
| LILLY ELI  CO | COM | 532457108 |  | 613360 | 1677 | SH |  | SOLE |  | 1676 | 0 | 0 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 423707 | 1218 | SH |  | SOLE |  | 1218 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 383108 | 1454 | SH |  | SOLE |  | 1453 | 0 | 0 |
| MFA FINL INC | NOTE 6.250% 6/1 | 55272XAA0 |  | 8950 | 10000 | SH |  | SOLE |  | 10000 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 7045261 | 29377 | SH |  | SOLE |  | 29377 | 0 | 0 |
| NOVO-NORDISK A S | ADR | 670100205 |  | 224082 | 1656 | SH |  | SOLE |  | 1655 | 0 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 3928540 | 26882 | SH |  | SOLE |  | 26882 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 228270 | 2793 | SH |  | SOLE |  | 2792 | 0 | 0 |
| PACIFIC BIOSCIENCES CALIF IN | COM | 69404D108 |  | 139952 | 17109 | SH |  | SOLE |  | 17109 | 0 | 0 |
| PARAGON 28 INC | COM | 69913P105 |  | 1592532 | 83335 | SH |  | SOLE |  | 83335 | 0 | 0 |
| PARAMOUNT GLOBAL | CLASS B COM | 92556H206 |  | 478875 | 28369 | SH |  | SOLE |  | 28369 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 417171 | 2309 | SH |  | SOLE |  | 2309 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 214392 | 1415 | SH |  | SOLE |  | 1414 | 0 | 0 |
| REDWOOD TRUST INC | NOTE 5.625% 7/1 | 758075AD7 |  | 10860 | 12000 | SH |  | SOLE |  | 12000 | 0 | 0 |
| SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 |  | 2025685 | 44374 | SH |  | SOLE |  | 44374 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 562222 | 1470 | SH |  | SOLE |  | 1470 | 0 | 0 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 1009726 | 22448 | SH |  | SOLE |  | 22448 | 0 | 0 |
| TARGA RES CORP | COM | 87612G101 |  | 606583 | 8253 | SH |  | SOLE |  | 8252 | 0 | 0 |
| TESLA INC | COM | 88160R101 |  | 430514 | 3495 | SH |  | SOLE |  | 3495 | 0 | 0 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 226704 | 412 | SH |  | SOLE |  | 411 | 0 | 0 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 290510 | 548 | SH |  | SOLE |  | 547 | 0 | 0 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 |  | 661782 | 9212 | SH |  | SOLE |  | 9211 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000VAL | 92206C714 |  | 342528 | 5145 | SH |  | SOLE |  | 5144 | 0 | 0 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 1686146 | 11104 | SH |  | SOLE |  | 11104 | 0 | 0 |
| VANGUARD WHITEHALL FDS | INTL HIGH ETF | 921946794 |  | 2089090 | 35070 | SH |  | SOLE |  | 35069 | 0 | 0 |
| VANGUARD WORLD FDS | HEALTH CAR ETF | 92204A504 |  | 278222 | 1122 | SH |  | SOLE |  | 1121 | 0 | 0 |
| VERTEX PHARMACEUTICALS INC | COM | 92532F100 |  | 436635 | 1512 | SH |  | SOLE |  | 1512 | 0 | 0 |
| WALMART INC | COM | 931142103 |  | 516390 | 3642 | SH |  | SOLE |  | 3641 | 0 | 0 |

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