# EDGAR Filing Document

**Accession Number:** 0001819704
**File Stem:** 0001104659-23-036891
**Filing Date:** 2023-3
**Character Count:** 10618
**Document Hash:** 80973d956262181d25ff4ab48af0dc3f
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001104659-23-036891.hdr.sgml**: 20230327

**ACCESSION NUMBER**: 0001104659-23-036891

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 8

**CONFORMED PERIOD OF REPORT**: 20230327

**FILED AS OF DATE**: 20230327

**DATE AS OF CHANGE**: 20230327

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Medirom Healthcare Technologies Inc.
- **CENTRAL INDEX KEY:** 0001819704
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PERSONAL SERVICES [7200]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** M0
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39809
- **FILM NUMBER:** 23761493

**BUSINESS ADDRESS:**
- **STREET 1:** 2-3-1 DAIBA, MINATO-KU
- **CITY:** TOKYO
- **STATE:** M0
- **ZIP:** 135-0091
- **BUSINESS PHONE:** 81-3-6721-7364

**MAIL ADDRESS:**
- **STREET 1:** 2-3-1 DAIBA, MINATO-KU
- **CITY:** TOKYO
- **STATE:** M0
- **ZIP:** 135-0091

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**WASHINGTON, D.C. 20549**

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER**

**PURSUANT TO RULE 13a-16 OR 15d-16**

**UNDER THE SECURITIES EXCHANGE ACT OF 1934**

**For the month of March,** **2023**

**Commission File Number 001-39809**

**MEDIROM** **HEALTHCARE TECHNOLOGIES INC.**

(Translation of registrant's name into English)

**2-3-1 Daiba, Minato-ku<br> Tokyo 135-0091, Japan**

(Address of Principal Executive Offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

x Form 20-F ◻ Form 40-F

**INFORMATION CONTAINED IN THIS FORM 6-K REPORT**

<u>Issuance of Press Release</u>

On March 27, 2023, MEDIROM Healthcare Technologies Inc. (the "Company") issued a press release announcing its major Key Performance Indicators, or KPIs, updated for the month of February 2023.

The press release furnished as Exhibit 99.1 to this report on Form 6-K shall not be deemed to be "filed" for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section.

**EXHIBIT INDEX**

---

| | |
|:---|:---|
| **<u>Exhibit No.</u>** | **<u>Description</u>** |
| [99.1](tm2310596d1_ex99-1.htm) | [Press release of the Company, dated March 27, 2023](tm2310596d1_ex99-1.htm) |

---

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | MEDIROM Healthcare Technologies Inc. | MEDIROM Healthcare Technologies Inc. |
| Date: March 27, 2023 |  |  |
|  | By: | */s/ Fumitoshi Fujiwara* |
|  |  | Name: Fumitoshi Fujiwara |
|  |  | Title: Chief Financial Officer |

---

## Exhibit 99.1

**Exhibit 99.1**

![](tm2310596d1_ex99-1img001.jpg)

**MEDIROM Healthcare Technologies Inc. Announces February 2023** 

**Key Performance Indicators (KPIs)**

***Total Customers Served: 71,707 – Sales Per Customer: JPY 6,612 – Customer Repeat Ratio: 78.5%***

New York/March 27, 2023 – MEDIROM Healthcare Technologies Inc. (NasdaqCM: MRM), a holistic healthcare company based in Japan (the "Company"), today announced its major Key Performance Indicators, or KPIs, updated for the month of February 2023. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons where such information is not available.

The following monthly KPIs provide insight into the business fundamentals and progress of the Company, updated for the month of February 2023:

· The
 number of salons was 312 in February 2023, the same as in the year-ago period.

· Total
 customers served increased to 71,707 in February 2023 from 54,443 in the year-ago period.
 The increase is primarily attributed to the increase in the number of salons with available
 financial and customer data.

· Sales
 per customer decreased slightly to JPY 6,612 in February 2023 from JPY 6,662 in February
 2022.

· Repeat
 ratio, a measure of repeat customers, decreased to 78.5% in February 2023 from 83.8% in the
 year-ago period. The decrease is primarily attributed to the inclusion of financial and client
 data of salons in public bath houses, which tend to have a relatively lower repeat ratio
 than our other relaxation salons.

· Operation
 ratio increased to 47.3% in February 2023 from 46.4% in the year-ago period.

· The
 total number of salons with data increased to 266 in February 2023 from 219 in February 2022.
 The increase is attributed to the completion of the replacement of the customer management
 system in certain salons. The number of salons with data decreases when we close salons with
 data available and increases as we open salons with such data.

---

| | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|
|  | Number of <br> Salons <sup>(\*1)</sup> | Number of <br> Salons with <br> Data <sup>(\*2)</sup> | Total Customers <br> Served <sup>(\*3)</sup> | Sales per <br> Customer <sup>(\*4)</sup> | Sales per <br> Customer <sup>(\*4)</sup> | Repeat Ratio <sup>(\*5)</sup> | Operation Ratio <br> <sup>(\*6)</sup> |
| February-22 | 310 | 219 | 54443 | JPY | 6662 | 83.8% | 46.4% |
| March-22 | 310 | 217 | 61417 | JPY | 6595 | 82.4% | 46.5% |
| April-22 | 309 | 232 | 69986 | JPY | 6616 | 82.0% | 48.3% |
| May-22 | 308 | 232 | 77291 | JPY | 6461 | 79.6% | 50.1% |
| June-22 | 307 | 231 | 73259 | JPY | 6511 | 80.4% | 50.3% |
| July-22 | 309 | 231 | 76521 | JPY | 6668 | 80.6% | 50.3% |
| August-22 | 311 | 232 | 72250 | JPY | 6705 | 80.1% | 49.8% |
| September-22 | 312 | 233 | 71770 | JPY | 6505 | 80.8% | 50.3% |
| October-22 | 313 | 234 | 72252 | JPY | 6630 | 81.8% | 50.0% |
| November-22 | 312 | 232 | 65724 | JPY | 6717 | 82.6% | 48.8% |
| December-22 | 312 | 231 | 68571 | JPY | 6913 | 82.8% | 50.1% |
| January-23 | 312 | 266 | 77657 | JPY | 6624 | 77.9% | 48.3% |
| February-23 | 312 | 266 | 71707 | JPY | 6612 | 78.5% | 47.3% |

---

---

| | |
|:---|:---|
| (\*1) | Number of Salons: Includes our directly-operated salons and franchisees' salons. |
| (\*2) | Number of Salons with Data: The number of salons for which comparable financial and customer data is available. |
| (\*3) | Total Customers Served: The number of customers served at salons for which comparative financial and customer data is available. |
| (\*4) | Sales Per Customer: The ratio of total salon sales to number of treated customers at all salons for which comparable financial and customer data is available. |
| (\*5) | Repeat Ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available. |
| (\*6) | Operation Ratio: The ratio of therapists' in-service time to total therapists' working hours (including stand-by time) for the applicable month for all salons for which comparable financial and customer data is available. |

---

![](tm2310596d1_ex99-1img001.jpg)

![](tm2310596d1_ex99-1img002.jpg)

![](tm2310596d1_ex99-1img003.jpg)

![](tm2310596d1_ex99-1img001.jpg)

![](tm2310596d1_ex99-1img004.jpg)

![](tm2310596d1_ex99-1img005.jpg)

\* Repeat ratios shown in the chart above do not include salons in public bath houses. In February 2023, the repeat ratios for all salons and salons in public bathhouses only were 78.5% and 55.2%, respectively.

![](tm2310596d1_ex99-1img006.jpg)

\*Since July 2021, the salon operation business has been managed by Wing Inc., which is a wholly-owned subsidiary of the Company.

![](tm2310596d1_ex99-1img001.jpg)

**About MEDIROM Healthcare Technologies Inc.**

MEDIROM, a holistic healthcare company, operates 312 (as of February 28, 2023) relaxation salons across Japan, Re.Ra.Ku<sup>®</sup>, being its leading brand, and provides healthcare services. In 2015, MEDIROM entered the health tech business, and launched new healthcare programs using on-demand training app called "Lav<sup>®</sup>", which is developed by the Company. MEDIROM also entered the device business in 2020 and has developed a smart tracker "MOTHER Bracelet<sup>®</sup>". MEDIROM hopes that its diverse health related services and products offering will help it collect and manage healthcare data from users and customers and enable it to become a leader in big data in the healthcare industry. For more information, visit <u>https://medirom.co.jp/en.</u>

**Forward-Looking Statements**

Certain statements in this press release are forward-looking statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may include estimates or expectations about the Company's possible or assumed operational results, financial condition, business strategies and plans, market opportunities, competitive position, industry environment, and potential growth opportunities. In some cases, forward-looking statements can be identified by terms such as "may," "will," "should," "design," "target," "aim," "hope," "expect," "could," "intend," "plan," "anticipate," "estimate," "believe," "continue," "predict," "project," "potential," "goal," or other words that convey the uncertainty of future events or outcomes. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results, levels of activity, performance, or achievements to be different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to the Company's operations, results of operations, growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ from those anticipated in these forward-looking statements, even if new information becomes available in the future.

■Contacts

Investor Relations Team

<u>ir@medirom.co.jp</u>