# EDGAR Filing Document

**Accession Number:** 0001697882
**File Stem:** 0001420506-23-000639
**Filing Date:** 2023-2
**Character Count:** 15677
**Document Hash:** f1e423ea7b13b2bdb69fcbfb070db59b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001420506-23-000639.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001420506-23-000639

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Flaharty Asset Management, LLC
- **CENTRAL INDEX KEY:** 0001697882
- **IRS NUMBER:** 463118454
- **STATE OF INCORPORATION:** FL
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-17966
- **FILM NUMBER:** 23625877

**BUSINESS ADDRESS:**
- **STREET 1:** 311 PARK PLACE BLVD
- **STREET 2:** STE 150
- **CITY:** CLEARWATER
- **STATE:** FL
- **ZIP:** 33759
- **BUSINESS PHONE:** 7272521050

**MAIL ADDRESS:**
- **STREET 1:** 311 PARK PLACE BLVD
- **STREET 2:** STE 150
- **CITY:** CLEARWATER
- **STATE:** FL
- **ZIP:** 33759

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Flaharty Asset Management LLC<br>**Address:** 311 PARK PLACE BLVD<br>STE 150<br>CLEARWATER, FL 33759

**Form 13F File Number:** 028-17966

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** John Hunter Orr<br>**Title:** CIO<br>**Phone:** 7272521050

**Signature, Place, and Date of Signing:**

John Hunter Orr CIO  CLEARWATER, FL  02-13-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 117

**Form 13F Information Table Value Total:** $534337749

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 253768 | 2860 | SH |  | SOLE |  | 140 | 0 | 2720 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 267249 | 3029 | SH |  | SOLE |  | 0 | 0 | 3029 |
| ALPS ETF TR | ALERIAN MLP | 00162Q452 |  | 830949 | 21827 | SH |  | SOLE |  | 0 | 0 | 21827 |
| AMAZON COM INC | COM | 023135106 |  | 400176 | 4764 | SH |  | SOLE |  | 125 | 0 | 4639 |
| AMERICAN CENTY ETF TR | DIVERSIFID CRP | 025072109 |  | 21084863 | 465176 | SH |  | SOLE |  | 7487 | 0 | 457689 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 |  | 2763845 | 37094 | SH |  | SOLE |  | 879 | 0 | 36215 |
| APPLE INC | COM | 037833100 |  | 2201579 | 16944 | SH |  | SOLE |  | 41 | 0 | 16903 |
| ASTRAZENECA PLC | SPONSORED ADR | 046353108 |  | 822007 | 12124 | SH |  | SOLE |  | 0 | 0 | 12124 |
| AT INC | COM | 00206R102 |  | 314494 | 17083 | SH |  | SOLE |  | 0 | 0 | 17083 |
| BANK AMERICA CORP | COM | 060505104 |  | 566218 | 17096 | SH |  | SOLE |  | 347 | 0 | 16749 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 362031 | 1172 | SH |  | SOLE |  | 0 | 0 | 1172 |
| CATERPILLAR INC | COM | 149123101 |  | 1290062 | 5385 | SH |  | SOLE |  | 0 | 0 | 5385 |
| CISCO SYS INC | COM | 17275R102 |  | 258483 | 5426 | SH |  | SOLE |  | 0 | 0 | 5426 |
| CURTISS WRIGHT CORP | COM | 231561101 |  | 291231 | 1744 | SH |  | SOLE |  | 0 | 0 | 1744 |
| DISNEY WALT CO | COM | 254687106 |  | 236113 | 2718 | SH |  | SOLE |  | 0 | 0 | 2718 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 372000 | 3612 | SH |  | SOLE |  | 0 | 0 | 3612 |
| EATON VANCE TAX-MANAGED DIVE | COM | 27828N102 |  | 989946 | 91155 | SH |  | SOLE |  | 0 | 0 | 91155 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 279500 | 2534 | SH |  | SOLE |  | 0 | 0 | 2534 |
| FIRST TR EXCH TRADED FD III | PFD SECS INC ETF | 33739E108 |  | 985882 | 58683 | SH |  | SOLE |  | 122 | 0 | 58561 |
| FIRST TR EXCHANGE TRAD FD VI | FST TR GLB FD | 33739H101 |  | 14777113 | 603394 | SH |  | SOLE |  | 10625 | 0 | 592769 |
| FIRST TR EXCHANGE TRADED FD | FINLS ALPHADEX | 33734X135 |  | 2059450 | 50280 | SH |  | SOLE |  | 1104 | 0 | 49176 |
| FIRST TR EXCHANGE TRADED FD | CLOUD COMPUTING | 33734X192 |  | 1429445 | 24812 | SH |  | SOLE |  | 487 | 0 | 24326 |
| FIRST TR EXCHANGE TRADED FD | INDXX NEXTG ETF | 33737K205 |  | 1034332 | 16962 | SH |  | SOLE |  | 407 | 0 | 16555 |
| FIRST TR EXCHANGE-TRADED FD | FST LOW OPPT EFT | 33739Q200 |  | 4208175 | 88761 | SH |  | SOLE |  | 1513 | 0 | 87248 |
| FIRST TR EXCHANGE-TRADED FD | DJ INTERNT IDX | 33733E302 |  | 2262820 | 18375 | SH |  | SOLE |  | 359 | 0 | 18016 |
| FIRST TR EXCHANGE-TRADED FD | SENIOR LN FD | 33738D309 |  | 32296443 | 724298 | SH |  | SOLE |  | 11095 | 0 | 713204 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR TA HIYL | 33738D408 |  | 279278 | 7172 | SH |  | SOLE |  | 0 | 0 | 7172 |
| FIRST TR EXCHANGE-TRADED FD | MULTI ASSET DI | 33738R100 |  | 21320459 | 1424212 | SH |  | SOLE |  | 22213 | 0 | 1402000 |
| FIRST TR EXCHANGE-TRADED FD | NASD TECH DIV | 33738R118 |  | 21045870 | 440475 | SH |  | SOLE |  | 6378 | 0 | 434096 |
| FIRST TR EXCHANGE-TRADED FD | RISNG DIVD ACHIV | 33738R506 |  | 2747487 | 62557 | SH |  | SOLE |  | 1224 | 0 | 61333 |
| FIRST TR EXCHANGE-TRADED FD | NASDQ ARTFCIAL | 33738R720 |  | 1157506 | 32405 | SH |  | SOLE |  | 817 | 0 | 31588 |
| FLEXSHARES TR | READY ACC VARI | 33939L886 |  | 300576 | 4040 | SH |  | SOLE |  | 0 | 0 | 4040 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 |  | 1591678 | 100043 | SH |  | SOLE |  | 0 | 0 | 100043 |
| GLOBAL X FDS | US PFD ETF | 37954Y657 |  | 30734960 | 1586730 | SH |  | SOLE |  | 25601 | 0 | 1561129 |
| GLOBAL X FDS | S 500 COVERED | 37954Y475 |  | 2798519 | 71083 | SH |  | SOLE |  | 0 | 0 | 71083 |
| HOME DEPOT INC | COM | 437076102 |  | 776778 | 2459 | SH |  | SOLE |  | 0 | 0 | 2459 |
| HONEYWELL INTL INC | COM | 438516106 |  | 232944 | 1087 | SH |  | SOLE |  | 0 | 0 | 1087 |
| HUT 8 MNG CORP | COM | 44812T102 |  | 66725 | 78500 | SH |  | SOLE |  | 0 | 0 | 78500 |
| INTEL CORP | COM | 458140100 |  | 284496 | 10764 | SH |  | SOLE |  | 0 | 0 | 10764 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 293333 | 2082 | SH |  | SOLE |  | 0 | 0 | 2082 |
| INVESCO EXCH TRADED FD TR II | SOLAR ETF | 46138G706 |  | 1509917 | 20701 | SH |  | SOLE |  | 381 | 0 | 20320 |
| INVESCO EXCH TRADED FD TR II | S 500 REVENUE | 46138G698 |  | 505607 | 6838 | SH |  | SOLE |  | 0 | 0 | 6838 |
| INVESCO EXCH TRADED FD TR II | S MDCP 400 REV | 46138G672 |  | 229084 | 2668 | SH |  | SOLE |  | 0 | 0 | 2668 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2023 CB | 46138J866 |  | 1508840 | 71918 | SH |  | SOLE |  | 0 | 0 | 71918 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2023 HY | 46138J858 |  | 986596 | 42325 | SH |  | SOLE |  | 0 | 0 | 42325 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 CB | 46138J841 |  | 1710342 | 83492 | SH |  | SOLE |  | 0 | 0 | 83492 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 HY | 46138J833 |  | 531212 | 24015 | SH |  | SOLE |  | 0 | 0 | 24015 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 CB | 46138J825 |  | 938524 | 46600 | SH |  | SOLE |  | 0 | 0 | 46600 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 CB | 46138J791 |  | 787299 | 41601 | SH |  | SOLE |  | 0 | 0 | 41601 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2027 CB | 46138J783 |  | 814297 | 42869 | SH |  | SOLE |  | 0 | 0 | 42869 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO BLSH 28 | 46138J643 |  | 211548 | 10785 | SH |  | SOLE |  | 0 | 0 | 10785 |
| INVESCO EXCHANGE TRADED FD T | DIVID ACHIEVEV | 46137V506 |  | 24444344 | 669341 | SH |  | SOLE |  | 10050 | 0 | 659292 |
| INVESCO EXCHANGE TRADED FD T | S EQL MAT | 46137V316 |  | 18454987 | 116320 | SH |  | SOLE |  | 1744 | 0 | 114577 |
| INVESCO EXCHANGE TRADED FD T | S EQL ENR | 46137V365 |  | 237914 | 3273 | SH |  | SOLE |  | 0 | 0 | 3273 |
| INVESCO EXCHANGE TRADED FD T | S EQL UTL | 46137V274 |  | 17520896 | 150601 | SH |  | SOLE |  | 2158 | 0 | 148443 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 572204 | 4051 | SH |  | SOLE |  | 0 | 0 | 4051 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 6811321 | 25580 | SH |  | SOLE |  | 590 | 0 | 24990 |
| ISHARES TR | SELECT DIVID ETF | 464287168 |  | 4609575 | 38222 | SH |  | SOLE |  | 651 | 0 | 37571 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 632927 | 3630 | SH |  | SOLE |  | 0 | 0 | 3630 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 16962477 | 168279 | SH |  | SOLE |  | 2172 | 0 | 166107 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 |  | 22066738 | 159131 | SH |  | SOLE |  | 2248 | 0 | 156884 |
| ISHARES TR | TIPS BD ETF | 464287176 |  | 499310 | 4691 | SH |  | SOLE |  | 0 | 0 | 4691 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 679445 | 22255 | SH |  | SOLE |  | 0 | 0 | 22255 |
| ISHARES TR | U.S. MED DVC ETF | 464288810 |  | 18096825 | 344242 | SH |  | SOLE |  | 4735 | 0 | 339507 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 |  | 12180188 | 56779 | SH |  | SOLE |  | 815 | 0 | 55964 |
| ISHARES TR | US AER DEF ETF | 464288760 |  | 213653 | 1910 | SH |  | SOLE |  | 0 | 0 | 1910 |
| ISHARES TR | RUS 1000 ETF | 464287622 |  | 768223 | 3649 | SH |  | SOLE |  | 0 | 0 | 3649 |
| ISHARES TR | MORTGE REL ETF | 46435G342 |  | 259015 | 11415 | SH |  | SOLE |  | 0 | 0 | 11415 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 727328 | 7499 | SH |  | SOLE |  | 0 | 0 | 7499 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 |  | 2228428 | 21137 | SH |  | SOLE |  | 0 | 0 | 21137 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 33576654 | 156725 | SH |  | SOLE |  | 2019 | 0 | 154706 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 581626 | 5512 | SH |  | SOLE |  | 0 | 0 | 5512 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 231016 | 3425 | SH |  | SOLE |  | 0 | 0 | 3425 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 34976545 | 230640 | SH |  | SOLE |  | 3098 | 0 | 227542 |
| ISHARES U S ETF TR | BLACKROCK ST MAT | 46431W507 |  | 236989 | 4810 | SH |  | SOLE |  | 0 | 0 | 4810 |
| JANUS DETROIT STR TR | HENDERSON MTG | 47103U852 |  | 623802 | 13722 | SH |  | SOLE |  | 0 | 0 | 13722 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 2128176 | 12047 | SH |  | SOLE |  | 0 | 0 | 12047 |
| KLA CORP | COM NEW | 482480100 |  | 221321 | 587 | SH |  | SOLE |  | 17 | 0 | 570 |
| LILLY ELI  CO | COM | 532457108 |  | 479538 | 1311 | SH |  | SOLE |  | 55 | 0 | 1255 |
| MARATHON DIGITAL HOLDINGS IN | COM | 565788106 |  | 88920 | 26000 | SH |  | SOLE |  | 0 | 0 | 26000 |
| MCDONALDS CORP | COM | 580135101 |  | 416843 | 1582 | SH |  | SOLE |  | 0 | 0 | 1582 |
| MICROSOFT CORP | COM | 594918104 |  | 2453365 | 10230 | SH |  | SOLE |  | 22 | 0 | 10208 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 374336 | 4478 | SH |  | SOLE |  | 0 | 0 | 4478 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 217507 | 1488 | SH |  | SOLE |  | 27 | 0 | 1461 |
| OPORTUN FINL CORP | COM | 68376D104 |  | 62814 | 11400 | SH |  | SOLE |  | 0 | 0 | 11400 |
| ORACLE CORP | COM | 68389X105 |  | 212805 | 2603 | SH |  | SOLE |  | 0 | 0 | 2603 |
| PAYCHEX INC | COM | 704326107 |  | 359081 | 3107 | SH |  | SOLE |  | 0 | 0 | 3107 |
| PEPSICO INC | COM | 713448108 |  | 285365 | 1580 | SH |  | SOLE |  | 0 | 0 | 1580 |
| PFIZER INC | COM | 717081103 |  | 405638 | 7916 | SH |  | SOLE |  | 0 | 0 | 7916 |
| PIMCO ETF TR | ACTIVE BD ETF | 72201R775 |  | 26144740 | 288956 | SH |  | SOLE |  | 4734 | 0 | 284222 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 |  | 7413449 | 75149 | SH |  | SOLE |  | 1177 | 0 | 73972 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 517386 | 3414 | SH |  | SOLE |  | 0 | 0 | 3414 |
| PUBLIC SVC ENTERPRISE GRP IN | COM | 744573106 |  | 262276 | 4281 | SH |  | SOLE |  | 0 | 0 | 4281 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 202730 | 2009 | SH |  | SOLE |  | 1027 | 0 | 982 |
| REVANCE THERAPEUTICS INC | COM | 761330109 |  | 248324 | 13452 | SH |  | SOLE |  | 0 | 0 | 13452 |
| SCHLUMBERGER LTD | COM STK | 806857108 |  | 229878 | 4300 | SH |  | SOLE |  | 0 | 0 | 4300 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 |  | 23068798 | 309441 | SH |  | SOLE |  | 4389 | 0 | 305051 |
| SELECT SECTOR SPDR TR | SBI INT-INDS | 81369Y704 |  | 2967821 | 30219 | SH |  | SOLE |  | 599 | 0 | 29620 |
| SELECT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 |  | 1103390 | 15651 | SH |  | SOLE |  | 0 | 0 | 15651 |
| SOUTHERN CO | COM | 842587107 |  | 396326 | 5550 | SH |  | SOLE |  | 0 | 0 | 5550 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 509429 | 3003 | SH |  | SOLE |  | 0 | 0 | 3003 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 4025726 | 10527 | SH |  | SOLE |  | 256 | 0 | 10271 |
| SPDR SER TR | PORTFOLIO CRPORT | 78464A144 |  | 17742597 | 625180 | SH |  | SOLE |  | 10167 | 0 | 615013 |
| SPDR SER TR | PORTFOLIO INTRMD | 78464A375 |  | 14649762 | 460250 | SH |  | SOLE |  | 7330 | 0 | 452920 |
| SPDR SER TR | S PHARMAC | 78464A722 |  | 209255 | 5110 | SH |  | SOLE |  | 0 | 0 | 5110 |
| SPDR SER TR | S DIVID ETF | 78464A763 |  | 18039803 | 144192 | SH |  | SOLE |  | 2074 | 0 | 142118 |
| STRYKER CORPORATION | COM | 863667101 |  | 216129 | 884 | SH |  | SOLE |  | 0 | 0 | 884 |
| SUN LIFE FINANCIAL INC. | COM | 866796105 |  | 204759 | 4411 | SH |  | SOLE |  | 0 | 0 | 4411 |
| TESLA INC | COM | 88160R101 |  | 296741 | 2409 | SH |  | SOLE |  | 60 | 0 | 2349 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 360522 | 680 | SH |  | SOLE |  | 0 | 0 | 680 |
| VANECK ETF TRUST | MORTGAGE REIT | 92189F452 |  | 627973 | 53811 | SH |  | SOLE |  | 0 | 0 | 53811 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 1053936 | 12778 | SH |  | SOLE |  | 0 | 0 | 12778 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 217765 | 1139 | SH |  | SOLE |  | 0 | 0 | 1139 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 316945 | 8044 | SH |  | SOLE |  | 0 | 0 | 8044 |
| VULCAN MATLS CO | COM | 929160109 |  | 800653 | 4572 | SH |  | SOLE |  | 0 | 0 | 4572 |
| WALMART INC | COM | 931142103 |  | 271159 | 1912 | SH |  | SOLE |  | 346 | 0 | 1566 |
| WISDOMTREE TR | US AI ENHANCED | 97717W406 |  | 339289 | 3696 | SH |  | SOLE |  | 0 | 0 | 3696 |

---