# EDGAR Filing Document

**Accession Number:** 0001625414
**File Stem:** 0001104659-25-080580
**Filing Date:** 2025-8
**Character Count:** 14082
**Document Hash:** 7aa90aea729b4ec4ef23c7ada9d4f9ce
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001104659-25-080580.hdr.sgml**: 20250820

**ACCESSION NUMBER**: 0001104659-25-080580

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250820

**FILED AS OF DATE**: 20250820

**DATE AS OF CHANGE**: 20250820

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Baozun Inc.
- **CENTRAL INDEX KEY:** 0001625414
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 000000000
- **STATE OF INCORPORATION:** E9
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-37385
- **FILM NUMBER:** 251234124

**BUSINESS ADDRESS:**
- **STREET 1:** NO. 1-9, LANE 510, WEST JIANGCHANG ROAD
- **STREET 2:** JING'AN DISTRICT
- **CITY:** SHANGHAI
- **STATE:** F4
- **ZIP:** 200436
- **BUSINESS PHONE:** (86-21) 60809991

**MAIL ADDRESS:**
- **STREET 1:** NO. 1-9, LANE 510, WEST JIANGCHANG ROAD
- **STREET 2:** JING'AN DISTRICT
- **CITY:** SHANGHAI
- **STATE:** F4
- **ZIP:** 200436

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Baozun Cayman Inc.
- **DATE OF NAME CHANGE:** 20141114

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**WASHINGTON, D.C. 20549**

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER** 

**PURSUANT TO RULE 13a-16 OR 15d-16** 

**UNDER THE SECURITIES EXCHANGE ACT OF 1934** 

**For the month of** **August 2025**

**Commission File Number: 001-37385**

**Baozun Inc.**

**No. 1-9, Lane 510, West Jiangchang Road**

**Shanghai 200436**

**The People's Republic of China**

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ⌧Form 40-F ◻

**SIGNATURES** 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

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| | |
|:---|:---|
| Baozun Inc. | Baozun Inc. |
| By: | /s/ Vincent Wenbin Qiu |
| Name: | Vincent Wenbin Qiu |
| Title: | Chief Executive Officer |

---

Date: August 20, 2025

<u>Exhibit Index</u>

[Exhibit 99.1 — Next Day Disclosure Return dated August 20, 2025](tm2523969d1_ex99-1.htm)

<u>Safe Harbor Statement</u>

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "confident," "potential," "continues," "ongoing," "targets," "guidance," "going forward," "outlook" or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

## Exhibit 99.1

**Exhibit 99.1**

FF305

**Next Day Disclosure Return**

**(Equity issuer - changes in issued shares or treasury shares, share buybacks and/or on-market sales of treasury shares)**

Instrument: <u>Equity issuer</u> Status: <u>New Submission</u> <br> <br> Name of Issuer: <u>Baozun Inc. (A company controlled through weighted voting rights and incorporated in the Cayman Islands with limited liability)</u>

Date Submitted: <u>20 August 2025</u>

*Section I must be completed by a listed issuer where there has been a change in its issued shares or treasury shares which is discloseable pursuant to rule 13.25A of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "**Exchange**") (the **"Main Board Rules**") or rule 17.27A of the Rules Governing the Listing of Securities on GEM of the Exchange (the "**GEM Rules**").*

 

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
| **Section I** | **Section I** | **Section I** | **Section I** | **Section I** | **Section I** |
| **1. Class of shares** | WVR ordinary shares | **Type of shares** | A | **Listed on the Exchange** | Yes |
| **Stock code (if listed)** | 09991 | **Description** | | | |

---

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| | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|
| **A. Changes in issued shares or treasury shares** | **A. Changes in issued shares or treasury shares** | **A. Changes in issued shares or treasury shares** | **A. Changes in issued shares or treasury shares** | **A. Changes in issued shares or treasury shares** | **A. Changes in issued shares or treasury shares** | **A. Changes in issued shares or treasury shares** | **A. Changes in issued shares or treasury shares** |
|  | | **Changes in issued shares** | **Changes in issued shares** | | | | |
|  | | **(excluding treasury shares)** | **(excluding treasury shares)** | **Changes in treasury**<br>**shares** | | | |
| **Events** | **Events** | | ***As a % of existing<br> number of issued<br> shares (excluding<br> treasury shares) before<br> the relevant event*** | | ***Issue/ selling price per<br> share (Note 4)*** | ***Issue/ selling price per<br> share (Note 4)*** | |
|  | | **Number of issued<br> shares (excluding<br> treasury shares)** | ***(Note 3)*** | **Number of treasury<br> shares** | | | <br>**Total number of issued<br> shares** |
| **Opening balance as at *(Note 1)*** 31 July 2025 | **Opening balance as at *(Note 1)*** 31 July 2025 | 162577861 |  | 13268625 |  |  | 175846486 |
| 1). | Issue of new shares or transfer of treasury shares in respect of share awards or options granted to a participant (who is not a director of the issuer) under a share scheme - new shares involved | 8100 | 0.005% |  | USD | 0.96 |  |
|  | 2022 Share Incentive Plan - Restricted Share Units |  |  |  |  |  |  |
|  | **Date of changes** 01 August 2025 |  |  |  |  |  |  |

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FF305

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| | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|
| 2). | Issue of new shares or transfer of treasury shares in respect of share awards or options granted to a director of the issuer under a share scheme - new shares involved | 150672 | 0.086% |  | USD | 0.96 |  |
|  | 2015 Share Incentive Plan - Restricted Share Units |  |  |  |  |  |  |
|  | **Date of changes** 20 August 2025 |  |  |  |  |  |  |
| 3). | Issue of new shares or transfer of treasury shares in respect of share awards or options granted to a director of the issuer under a share scheme - new shares involved | 34998 | 0.02% |  | USD | 0.0001 |  |
|  | 2014 Share Incentive Plan - Share Options |  |  |  |  |  |  |
|  | **Date of changes** 20 August 2025 |  |  |  |  |  |  |
| 4). | Repurchase of shares (shares repurchased and cancelled) | -2533803 | 1.441% |  | USD | 0.8209 |  |
|  | Cancellation of shares repurchased during the period from 3 April 2024 to 26 April 2024 |  |  |  |  |  |  |
|  | **Date of changes** 20 August 2025 |  |  |  |  |  |  |
| **Closing balance as at *(Notes 5 and 6)*** 20 August 2025 | **Closing balance as at *(Notes 5 and 6)*** 20 August 2025 | 160237828 |  | 13268625 |  |  | 173506453 |

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**B. Shares redeemed or repurchased for cancellation but not yet cancelled as at the closing balance date *(Notes 5 and 6)*** Not applicable

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FF305

**Confirmation**

Pursuant to Main Board Rule 13.25C / GEM Rule 17.27C, we hereby confirm to the best knowledge, information and belief that, in relation to each issue of shares or sale or transfer of treasury shares as set out in Section I, it has been duly authorised by the board of directors of the listed issuer and carried out in compliance with all applicable listing rules, laws and other regulatory requirements and, insofar as applicable:

*(Note 7)*

 

(i) all
 money due to the listed issuer in respect of the issue of shares, or sale or transfer of
 treasury shares has been received by it;

(ii) all
 pre-conditions for the listing imposed by the Main Board Rules / GEM Rules under "Qualifications
 of listing" have been fulfilled;

(iii) all
 (if any) conditions contained in the formal letter granting listing of and permission to
 deal in the securities have been fulfilled;

(iv) all
 the securities of each class are in all respects identical (Note 8);

(v) all
 documents required by the Companies (Winding Up and Miscellaneous Provisions) Ordinance to
 be filed with the Registrar of Companies have been duly filed and that compliance has been
 made with all other legal requirements;

(vi) all
 the definitive documents of title have been delivered/are ready to be delivered/are being
 prepared and will be delivered in accordance with the terms of issue, sale or transfer;

(vii) completion
 has taken place of the purchase by the issuer of all property shown in the listing document
 to have been purchased or agreed to be purchased by it and the purchase consideration for
 all such property has been duly satisfied; and

(viii) the
 trust deed/deed poll relating to the debenture, loan stock, notes or bonds has been completed
 and executed, and particulars thereof, if so required by law, have been filed with the Registrar
 of Companies.

*Notes to Section I:*

 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*1.* *Please insert the closing balance date of the last Next Day Disclosure Return published pursuant to Main Board Rule 13.25A / GEM Rule 17.27A or Monthly Return pursuant to Main Board Rule 13.25B / GEM Rule 17.27B, whichever is the later.* 

 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*2.* *Please set out all changes in issued shares or treasury shares requiring disclosure pursuant to Main Board Rule 13.25A / GEM Rule 17.27A together with the relevant dates of changes. Each category will need to be disclosed individually with sufficient information to enable the user to identify the relevant category in the listed issuer's Monthly Return. For example, multiple issues of shares as a result of multiple exercises of share options under the same share option scheme or of multiple conversions under the same convertible note must be aggregated and disclosed as one category. However, if the issues resulted from exercises of share options under 2 share option schemes or conversions of 2 convertible notes, these must be disclosed as 2 separate categories.* 

 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*3.* *The percentage change in the number of issued shares (excluding treasury shares) of the listed issuer is to be calculated by reference to the opening balance of the number of issued shares (excluding treasury shares) being disclosed in this Next Day Disclosure Return.* 

Page 3 of 6

FF305

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*4.* *In the case of a share repurchase or redemption, the "issue/ selling price per share" shall be construed as "repurchase price per share" or "redemption price per share".* 

 

*Where shares have been issued/ sold/ repurchased/ redeemed at more than one price per share, a volume-weighted average price per share should be given.*

 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*5.* *The closing balance date is the date of the last relevant event being disclosed.* 

 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*6.* *For repurchase or redemption of shares, disclosure is required when the relevant event has occurred (subject to the provisions of Main Board Rules 10.06(4)(a), 13.25A and 13.31 / GEM Rules 13.13(1), 17.27A and 17.35), even if the repurchased or redeemed shares have not yet been cancelled.* 

 

*If repurchased or redeemed shares are to be cancelled upon settlement of such repurchase or redemption after the closing balance date, they shall remain part of the issued shares as at the closing balance date in Part A. Details of these repurchased or redeemed shares shall be disclosed in Part B.*

 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*7.* *Items (i) to (viii) are suggested forms of confirmation. The listed issuer may amend the item(s) that is/are not applicable to meet individual cases.* 

 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*8.* *"Identical" means in this context:* 

*the securities are of the same nominal value with the same amount called up or paid up;*

*they are entitled to dividend/interest at the same rate and for the same period, so that at the next ensuing distribution, the dividend/interest payable per unit will amount to exactly the same sum (gross and net); and*

- *they carry the same rights as to unrestricted transfer, attendance and voting at meetings and rank pari passu in all other respects.*

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FF305

 

*Section II must also be completed by a listed issuer where it has made a repurchase of shares which is discloseable under Main Board Rule 10.06(4)(a) / GEM Rule 13.13(1).*

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| | |
|:---|:---|
| **Repurchase report** | Not applicable |

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FF305

*Section III must also be completed by a listed issuer where it has made a sale of treasury shares on the Exchange or any other stock exchange on which the issuer is listed which is discloseable under Main Board Rule 10.06B / GEM Rule 13.14B.*

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| | |
|:---|:---|
| **Report of on-market sale of treasury shares** | Not applicable |

---

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| | |
|:---|:---|
| Submitted by: | Vincent Wenbin Qiu |
|  | (Name) |
| Title: | Chairman and Chief Executive Officer |
|  | (Director, Secretary or other Duly Authorised Officer) |

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