# EDGAR Filing Document

**Accession Number:** 0002106311
**File Stem:** 0002106311-26-000001
**Filing Date:** 2026-2
**Character Count:** 15761
**Document Hash:** a7f92742163b96817615cc0790f20118
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0002106311-26-000001.hdr.sgml**: 20260211

**ACCESSION NUMBER**: 0002106311-26-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20251231

**FILED AS OF DATE**: 20260211

**DATE AS OF CHANGE**: 20260211

**EFFECTIVENESS DATE**: 20260211

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Fortune Financial Group, Inc.
- **CENTRAL INDEX KEY:** 0002106311

**ORGANIZATION NAME:**
- **EIN:** 364123956
- **STATE OF INCORPORATION:** FL
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-26219
- **FILM NUMBER:** 26620071

**BUSINESS ADDRESS:**
- **STREET 1:** 3617 CEDAR HAMMOCK COURT
- **CITY:** NAPLES
- **STATE:** FL
- **ZIP:** 34112
- **BUSINESS PHONE:** 6309429007

**MAIL ADDRESS:**
- **STREET 1:** 3617 CEDAR HAMMOCK COURT
- **CITY:** NAPLES
- **STATE:** FL
- **ZIP:** 34112

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Fortune Financial Group Inc.<br>**Address:** 3617 CEDAR HAMMOCK COURT<br>NAPLES, FL 34112

**Form 13F File Number:** 028-26219

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Bradley H Rosley<br>**Title:** President<br>**Phone:** 6308422355

**Signature, Place, and Date of Signing:**

Bradley H Rosley  Naples, FL  02-11-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 89

**Form 13F Information Table Value Total:** $89813313

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| WISDOMTREE FLOATING RATETREASRY ETF | UIT EXCHANGE TRADED | 97717Y527 |  | 7871 | 156420 | SH |  | SOLE |  | 156420 | 0 | 0 |
| INVESCO S 500 LOW     VOLATILITY ETF | UIT EXCHANGE TRADED | 46138E354 |  | 6417 | 89853 | SH |  | SOLE |  | 89853 | 0 | 0 |
| INVSC QQQ TRUST SRS 1   ETF | UIT EXCHANGE TRADED | 46090E103 |  | 5992 | 9754 | SH |  | SOLE |  | 9754 | 0 | 0 |
| PACER US CASH COWS 100  ETF | UIT EXCHANGE TRADED | 69374H881 |  | 5061 | 84105 | SH |  | SOLE |  | 84105 | 0 | 0 |
| VANGUARD S 500 ETF | UIT EXCHANGE TRADED | 922908363 |  | 4875 | 7774 | SH |  | SOLE |  | 7774 | 0 | 0 |
| INVESCO S 500 QUALITY ETF | UIT EXCHANGE TRADED | 46137V241 |  | 3438 | 45809 | SH |  | SOLE |  | 45809 | 0 | 0 |
| INVESCO S 500 HIGH    DIVIDEND LOW VOLATILITY ETF | UIT EXCHANGE TRADED | 46138E362 |  | 3266 | 68037 | SH |  | SOLE |  | 68037 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C508 |  | 3085 | 65611 | SH |  | SOLE |  | 65611 | 0 | 0 |
| INVSC S P 500 MOMENTUM  ETF | UIT EXCHANGE TRADED | 46138E339 |  | 2525 | 21164 | SH |  | SOLE |  | 21164 | 0 | 0 |
| INNOVATOR US EQY POWER  BUFFER ETF | UIT EXCHANGE TRADED | 45782C540 |  | 2472 | 56677 | SH |  | SOLE |  | 56677 | 0 | 0 |
| INNOVATOR US EQY POWER  BUFFER ETF | UIT EXCHANGE TRADED | 45782C797 |  | 2459 | 50860 | SH |  | SOLE |  | 50860 | 0 | 0 |
| VANECK IG FLOATING RATE ETF | UIT EXCHANGE TRADED | 92189F486 |  | 2234 | 79287 | SH |  | SOLE |  | 79287 | 0 | 0 |
| SCHWAB PRIME ADVANTAGE MONEY INVESTOR | SCHWAB NON-SWEEP MMF | 808515605 |  | 2226 | 2016066 | SH |  | SOLE |  | 2016066 | 0 | 0 |
| SCHWAB US SMALL CAP ETF | UIT EXCHANGE TRADED | 808524607 |  | 2020 | 70556 | SH |  | SOLE |  | 70556 | 0 | 0 |
| ISHARES MSCI USA MOMNTUMFCT ETF | UIT EXCHANGE TRADED | 46432F396 |  | 2016 | 7259 | SH |  | SOLE |  | 7259 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C813 |  | 2009 | 33807 | SH |  | SOLE |  | 33807 | 0 | 0 |
| ST STRT SPDR BBRG INV   GRD FLT ETF IV | UIT EXCHANGE TRADED | 78468R200 |  | 1817 | 46781 | SH |  | SOLE |  | 46781 | 0 | 0 |
| FIDELITY NASDAQ         COMPOSITE INDX ETF | UIT EXCHANGE TRADED | 315912808 |  | 1570 | 15050 | SH |  | SOLE |  | 15050 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C870 |  | 1464 | 32971 | SH |  | SOLE |  | 32971 | 0 | 0 |
| ISHARES CORE MSCI EAFE  ETF | UIT EXCHANGE TRADED | 46432F842 |  | 1438 | 13073 | SH |  | SOLE |  | 13073 | 0 | 0 |
| SPDR GOLD SHARES ETF | UIT EXCHANGE TRADED | 78463V107 |  | 1376 | 2843 | SH |  | SOLE |  | 2843 | 0 | 0 |
| INVESCO S AND P MIDCAP  QUALTY ETF | UIT EXCHANGE TRADED | 46137V472 |  | 1290 | 9934 | SH |  | SOLE |  | 9934 | 0 | 0 |
| AMAZON.COM INC | COMMON STOCK | 023135106 |  | 1170 | 4030 | SH |  | SOLE |  | 4030 | 0 | 0 |
| ISHARES MSCI ACWI EX US ETF | UIT EXCHANGE TRADED | 464288240 |  | 1127 | 13571 | SH |  | SOLE |  | 13571 | 0 | 0 |
| INVESCO NASDAQ 100 ETF | UIT EXCHANGE TRADED | 46138G649 |  | 1017 | 3340 | SH |  | SOLE |  | 3340 | 0 | 0 |
| PACER US SMALL CAP CASH COWS ETF | UIT EXCHANGE TRADED | 69374H857 |  | 930 | 18846 | SH |  | SOLE |  | 18846 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C417 |  | 911 | 19284 | SH |  | SOLE |  | 19284 | 0 | 0 |
| INVESCO S  P MIDCAP    MOMENTUM ETF | UIT EXCHANGE TRADED | 46137V464 |  | 845 | 5652 | SH |  | SOLE |  | 5652 | 0 | 0 |
| NVIDIA CORP | COMMON STOCK | 67066G104 |  | 836 | 3889 | SH |  | SOLE |  | 3889 | 0 | 0 |
| APPLE INC | COMMON STOCK | 037833100 |  | 785 | 2642 | SH |  | SOLE |  | 2642 | 0 | 0 |
| INVESCO S  P SMLCP     MOMENTM ETF | UIT EXCHANGE TRADED | 46137V498 |  | 783 | 9594 | SH |  | SOLE |  | 9594 | 0 | 0 |
| RUSSELL INV TAX-MANAGED US LARGE CAP S | NTF EQUITY FUNDS | 782493720 |  | 718 | 6545 | SH |  | SOLE |  | 6545 | 0 | 0 |
| PROSHARES ULTRAPRO QQQ  ETF | UIT EXCHANGE TRADED | 74347X831 |  | 691 | 11864 | SH |  | SOLE |  | 11864 | 0 | 0 |
| ISHARES SEMICONDUCTOR   ETF | UIT EXCHANGE TRADED | 464287523 |  | 686 | 2066 | SH |  | SOLE |  | 2066 | 0 | 0 |
| SCHWAB S 500 INDEX | SCHWAB MUTL FUNDS | 808509855 |  | 684 | 35444 | SH |  | SOLE |  | 35444 | 0 | 0 |
| STATE STRT UTLTES SLET  SCTR SPDR ETF | UIT EXCHANGE TRADED | 81369Y886 |  | 630 | 14536 | SH |  | SOLE |  | 14536 | 0 | 0 |
| JPMORGAN EQUITY PREMIUM INCOME ETF | UIT EXCHANGE TRADED | 46641Q332 |  | 625 | 10788 | SH |  | SOLE |  | 10788 | 0 | 0 |
| VANGUARD INTERMEDIATE   TERM COR ETF | UIT EXCHANGE TRADED | 92206C870 |  | 622 | 7323 | SH |  | SOLE |  | 7323 | 0 | 0 |
| INVESCO S P SMALLCAP    QUALITY ETF | UIT EXCHANGE TRADED | 46138G300 |  | 622 | 14394 | SH |  | SOLE |  | 14394 | 0 | 0 |
| AMERICAN FUNDS NEW WORLD F1 | NTF EQUITY FUNDS | 649280401 |  | 621 | 6535 | SH |  | SOLE |  | 6535 | 0 | 0 |
| ISHARES GOLD ETF | UIT EXCHANGE TRADED | 464285204 |  | 618 | 7393 | SH |  | SOLE |  | 7393 | 0 | 0 |
| VANGUARD EXTENDED MARKET INDEX ADMIRAL | EQUITY FUNDS | 922908694 |  | 613 | 3442 | SH |  | SOLE |  | 3442 | 0 | 0 |
| INNOVATOR US EQUITY     BUFFER ETF | UIT EXCHANGE TRADED | 45782C698 |  | 605 | 10060 | SH |  | SOLE |  | 10060 | 0 | 0 |
| SCHWAB GOVERNMENT MONEY ULTRA | SCHWAB NON-SWEEP MMF | 808515498 |  | 600 | 497480 | SH |  | SOLE |  | 497480 | 0 | 0 |
| INVESCO S MIDCAP 400A GARP ETF | UIT EXCHANGE TRADED | 46137V225 |  | 504 | 3965 | SH |  | SOLE |  | 3965 | 0 | 0 |
| FIRST TRUST NASDAQ      CYBRSCRTY ETF | UIT EXCHANGE TRADED | 33734X846 |  | 503 | 6627 | SH |  | SOLE |  | 6627 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C748 |  | 497 | 11127 | SH |  | SOLE |  | 11127 | 0 | 0 |
| INNOVATOR US EQY POWER  BUFFER ETF | UIT EXCHANGE TRADED | 45782C656 |  | 479 | 10389 | SH |  | SOLE |  | 10389 | 0 | 0 |
| SCHWAB US LARGE CAP     VALUE ETF | UIT EXCHANGE TRADED | 808524409 |  | 476 | 15221 | SH |  | SOLE |  | 15221 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C318 |  | 473 | 11081 | SH |  | SOLE |  | 11081 | 0 | 0 |
| ISHARES CORE S SMALL  CAP ETF | UIT EXCHANGE TRADED | 464287804 |  | 454 | 3554 | SH |  | SOLE |  | 3554 | 0 | 0 |
| MICROSOFT CORP | COMMON STOCK | 594918104 |  | 451 | 881 | SH |  | SOLE |  | 881 | 0 | 0 |
| MSCI INC | COMMON STOCK | 55354G100 |  | 439 | 729 | SH |  | SOLE |  | 729 | 0 | 0 |
| ISHARES EXPANDED TECH   STW SCTR ETF | UIT EXCHANGE TRADED | 464287515 |  | 438 | 3876 | SH |  | SOLE |  | 3876 | 0 | 0 |
| SCHWAB US BROAD MARKET  ETF | UIT EXCHANGE TRADED | 808524102 |  | 427 | 15368 | SH |  | SOLE |  | 15368 | 0 | 0 |
| INVSC SP 500 EQL WGHT   CNSMR STPL ETF | UIT EXCHANGE TRADED | 46137V373 |  | 418 | 12794 | SH |  | SOLE |  | 12794 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C680 |  | 410 | 8582 | SH |  | SOLE |  | 8582 | 0 | 0 |
| ISHARES CORE MSCI       EMERGING ETF | UIT EXCHANGE TRADED | 46434G103 |  | 403 | 5477 | SH |  | SOLE |  | 5477 | 0 | 0 |
| INNOVATOR EQY DFIND     PROTECTN ETF | UIT EXCHANGE TRADED | 45784N775 |  | 399 | 14390 | SH |  | SOLE |  | 14390 | 0 | 0 |
| DODGE  COX INTERNATIONAL STOCK I | EQUITY FUNDS | 256206103 |  | 371 | 22076 | SH |  | SOLE |  | 22076 | 0 | 0 |
| GLOBAL X FUND GLB X ART INTL TGY ETF | UIT EXCHANGE TRADED | 37954Y632 |  | 371 | 7098 | SH |  | SOLE |  | 7098 | 0 | 0 |
| DEFIANCE CONNECTIVE     TECNLG ETF | UIT EXCHANGE TRADED | 26922A289 |  | 368 | 5642 | SH |  | SOLE |  | 5642 | 0 | 0 |
| INVESCO DORSEY WRIGHT   HEALTHCARE ETF | UIT EXCHANGE TRADED | 46137V852 |  | 365 | 6993 | SH |  | SOLE |  | 6993 | 0 | 0 |
| ALPHABET INC            CLASS            CLASS A | COMMON STOCK | 02079K305 |  | 363 | 1082 | SH |  | SOLE |  | 1082 | 0 | 0 |
| INNOVATOR GROWTH 100 PWRBFR ETF | UIT EXCHANGE TRADED | 45784N205 |  | 361 | 11500 | SH |  | SOLE |  | 11500 | 0 | 0 |
| INNOVATOR DEFINED WEALTHSHIELD ETF | UIT EXCHANGE TRADED | 45783Y855 |  | 360 | 10000 | SH |  | SOLE |  | 10000 | 0 | 0 |
| VANGUARD TOTAL STOCK    MARKET ETF | UIT EXCHANGE TRADED | 922908769 |  | 348 | 995 | SH |  | SOLE |  | 995 | 0 | 0 |
| VANGUARD S 500 ETF | UIT EXCHANGE TRADED | 922908363 |  | 339 | 527 | SH |  | SOLE |  | 527 | 0 | 0 |
| INVSC QQQ TRUST SRS 1   ETF | UIT EXCHANGE TRADED | 46090E103 |  | 336 | 526 | SH |  | SOLE |  | 526 | 0 | 0 |
| INVESCO AEROSPACE      DEFENSE ETF | UIT EXCHANGE TRADED | 46137V100 |  | 335 | 2008 | SH |  | SOLE |  | 2008 | 0 | 0 |
| INVESCO NASDAQ NEXT GEN 100 ETF | UIT EXCHANGE TRADED | 46138G631 |  | 331 | 8175 | SH |  | SOLE |  | 8175 | 0 | 0 |
| MSCI INC | COMMON STOCK | 55354G100 |  | 323 | 523 | SH |  | SOLE |  | 523 | 0 | 0 |
| GLOBAL X CLOUD COMPUTINGETF | UIT EXCHANGE TRADED | 37954Y442 |  | 315 | 13020 | SH |  | SOLE |  | 13020 | 0 | 0 |
| GLOBAL X ROBOTICS ARTFCLINTLGNC ETF | UIT EXCHANGE TRADED | 37954Y715 |  | 307 | 8115 | SH |  | SOLE |  | 8115 | 0 | 0 |
| INNOVATOR US EQUITY     BUFFER ETF | UIT EXCHANGE TRADED | 45782C433 |  | 295 | 5900 | SH |  | SOLE |  | 5900 | 0 | 0 |
| SELECTED AMERICAN SHARES S | NTF EQUITY FUNDS | 816221105 |  | 294 | 6746 | SH |  | SOLE |  | 6746 | 0 | 0 |
| RUSSELL INV TAX-EXEMPT BOND S | NTF BOND FUNDS | 782493837 |  | 289 | 12736 | SH |  | SOLE |  | 12736 | 0 | 0 |
| INNOVATOR GROWTH 100    POWER BFFR ETF | UIT EXCHANGE TRADED | 45784N841 |  | 289 | 10000 | SH |  | SOLE |  | 10000 | 0 | 0 |
| INNOVATOR GROW 100 POWERBUFFER ETF | UIT EXCHANGE TRADED | 45782C466 |  | 287 | 5036 | SH |  | SOLE |  | 5036 | 0 | 0 |
| FIRST TRUST NYSE ARCA   BIOTECH ID ETF | UIT EXCHANGE TRADED | 33733E203 |  | 284 | 1303 | SH |  | SOLE |  | 1303 | 0 | 0 |
| FIRST TRUST INTERNET    INDEX CF ETF | UIT EXCHANGE TRADED | 33733E302 |  | 279 | 951 | SH |  | SOLE |  | 951 | 0 | 0 |
| INNOVATOR US EQUITY     POWER BUFFER ETF | UIT EXCHANGE TRADED | 45782C383 |  | 277 | 5563 | SH |  | SOLE |  | 5563 | 0 | 0 |
| SCHWAB US DIVIDEND      EQUITY ETF | UIT EXCHANGE TRADED | 808524797 |  | 277 | 9059 | SH |  | SOLE |  | 9059 | 0 | 0 |
| ISHARES TOTAL US STOCK  MARKET ETF | UIT EXCHANGE TRADED | 464287150 |  | 269 | 1587 | SH |  | SOLE |  | 1587 | 0 | 0 |
| VANGUARD TOTAL BOND     MARKET ETF | UIT EXCHANGE TRADED | 921937835 |  | 250 | 3058 | SH |  | SOLE |  | 3058 | 0 | 0 |
| INVESCO S 500 LOW     VOLATILITY ETF | UIT EXCHANGE TRADED | 46138E354 |  | 248 | 3128 | SH |  | SOLE |  | 3128 | 0 | 0 |
| INVESCO AI AD NEXT GEN  SFTWE ETF | UIT EXCHANGE TRADED | 46137V639 |  | 231 | 3720 | SH |  | SOLE |  | 3720 | 0 | 0 |
| SCHWAB SMALL CAP INDEX | SCHWAB MUTL FUNDS | 808509848 |  | 227 | 5524 | SH |  | SOLE |  | 5524 | 0 | 0 |
| SPDR S 500 ETF | UIT EXCHANGE TRADED | 78462F103 |  | 221 | 311 | SH |  | SOLE |  | 311 | 0 | 0 |
| SCHWAB INTERNATIONAL    EQUITY ETF | UIT EXCHANGE TRADED | 808524805 |  | 217 | 8705 | SH |  | SOLE |  | 8705 | 0 | 0 |
| VANGUARD BALANCED INDEX ADM | EQUITY FUNDS | 921931200 |  | 213 | 4038 | SH |  | SOLE |  | 4038 | 0 | 0 |
| ISHARES IBONDS DEC 2026 TERM CORPORATE ETF | UIT EXCHANGE TRADED | 46435GAA0 |  | 212 | 8537 | SH |  | SOLE |  | 8537 | 0 | 0 |
| VANGUARD SMALL CAP ETF | UIT EXCHANGE TRADED | 922908751 |  | 210 | 797 | SH |  | SOLE |  | 797 | 0 | 0 |
| SCHWAB FUNDAMNTL INTRNL EQT ETF | UIT EXCHANGE TRADED | 808524755 |  | 209 | 4303 | SH |  | SOLE |  | 4303 | 0 | 0 |
| THORNBURG INTERNATIONAL EQUITY A | NTF EQUITY FUNDS | 885215657 |  | 209 | 6006 | SH |  | SOLE |  | 6006 | 0 | 0 |
| INNOVATOR EQUITY DUAL   DIRECTIONAL 15 BUFFER   ETF DECEMBER | UIT EXCHANGE TRADED | 45784N437 |  | 207 | 10000 | SH |  | SOLE |  | 10000 | 0 | 0 |
| VANGUARD S 500 ETF | UIT EXCHANGE TRADED | 922908363 |  | 206 | 304 | SH |  | SOLE |  | 304 | 0 | 0 |
| SCHWAB PRIME ADVANTAGE MONEY INVESTOR | SCHWAB NON-SWEEP MMF | 808515605 |  | 150 | 142974 | SH |  | SOLE |  | 142974 | 0 | 0 |
| SCHWAB GOVERNMENT MONEY INV | SCHWAB NON-SWEEP MMF | 808515613 |  | 135 | 126457 | SH |  | SOLE |  | 126457 | 0 | 0 |
| SCHWAB PRIME ADVANTAGE MONEY ULTRA | SCHWAB NON-SWEEP MMF | 808515696 |  | 53 | 51685 | SH |  | SOLE |  | 51685 | 0 | 0 |
| ALBANY DOUGHERTY | MUNI BONDS | 012192AA8 |  | 26 | 25000 | SH |  | SOLE |  | 25000 | 0 | 0 |
| REJUVEL BIO-SCIENCES INC | COMMON STOCK | 759408107 |  | 0 | 150000 | SH |  | SOLE |  | 150000 | 0 | 0 |

---