# EDGAR Filing Document

**Accession Number:** 0001832093
**File Stem:** 0001832093-23-000001
**Filing Date:** 2023-1
**Character Count:** 9124
**Document Hash:** d8203ac73602d27461af0e936b92ed64
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001832093-23-000001.hdr.sgml**: 20230120

**ACCESSION NUMBER**: 0001832093-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230120

**DATE AS OF CHANGE**: 20230120

**EFFECTIVENESS DATE**: 20230120

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Baron Financial Group, LLC
- **CENTRAL INDEX KEY:** 0001832093
- **IRS NUMBER:** 208890009
- **STATE OF INCORPORATION:** NJ
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20388
- **FILM NUMBER:** 23540134

**BUSINESS ADDRESS:**
- **STREET 1:** 16-00 STATE ROUTE 208 SOUTH
- **STREET 2:** SUITE 104
- **CITY:** FAIR LAWN
- **STATE:** NJ
- **ZIP:** 07410
- **BUSINESS PHONE:** 201-791-6408

**MAIL ADDRESS:**
- **STREET 1:** 16-00 STATE ROUTE 208 SOUTH
- **STREET 2:** SUITE 104
- **CITY:** FAIR LAWN
- **STATE:** NJ
- **ZIP:** 07410

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Baron Financial Group LLC<br>**Address:** 16-00 State Route 208 South<br>Suite 104<br>Fair Lawn, NJ 07410

**Form 13F File Number:** 028-20388

**CRD Number (if applicable):** 000144234

**SEC File Number (if applicable):** 801-67989

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** NICHOLAS J. SCHEIBNER<br>**Title:** Chief Compliance Officer<br>**Phone:** 201-791-640

**Signature, Place, and Date of Signing:**

/s/NICHOLAS J. SCHEIBNER  Fair Lawn, NJ  01-20-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 52

**Form 13F Information Table Value Total:** $150850152

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 231102 | 1430 | SH |  | SOLE |  | 1430 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 1275505 | 9817 | SH |  | SOLE |  | 9243 | 0 | 574 |
| ARES CAPITAL CORP | COM | 04010L103 |  | 320726 | 17365 | SH |  | SOLE |  | 17365 | 0 | 0 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 431451 | 1806 | SH |  | SOLE |  | 1406 | 0 | 400 |
| COLGATE PALMOLIVE CO | COM | 194162103 |  | 283880 | 3603 | SH |  | SOLE |  | 3603 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 823941 | 7470 | SH |  | SOLE |  | 7470 | 0 | 0 |
| FIRST TR EXCH TRADED FD III | PFD SECS INC ETF | 33739E108 |  | 1577587 | 93904 | SH |  | SOLE |  | 91199 | 2705 | 0 |
| FIRST TR EXCHANGE-TRADED FD | DJ INTERNT IDX | 33733E302 |  | 1095419 | 8895 | SH |  | SOLE |  | 8490 | 405 | 0 |
| INDEXIQ ETF TR | HEDGE MLTI ETF | 45409B107 |  | 2398623 | 84280 | SH |  | SOLE |  | 82380 | 1900 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 474824 | 3370 | SH |  | SOLE |  | 3370 | 0 | 0 |
| INVESCO ACTIVELY MANAGED ETF | S DOWNSID | 46090A705 |  | 3501573 | 108475 | SH |  | SOLE |  | 106115 | 2360 | 0 |
| INVESCO EXCH TRADED FD TR II | S GBL WATER | 46138E263 |  | 4410951 | 94615 | SH |  | SOLE |  | 92225 | 2390 | 0 |
| INVESCO EXCHANGE TRADED FD T | DWA HEALTHCARE | 46137V852 |  | 394862 | 3210 | SH |  | SOLE |  | 3155 | 55 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 5356515 | 20116 | SH |  | SOLE |  | 19401 | 715 | 0 |
| ISHARES INC | ESG AWR MSCI EM | 46434G863 |  | 1607693 | 53465 | SH |  | SOLE |  | 52400 | 1065 | 0 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 1653834 | 35414 | SH |  | SOLE |  | 34444 | 970 | 0 |
| ISHARES TR | CONV BD ETF | 46435G102 |  | 2938928 | 42305 | SH |  | SOLE |  | 41640 | 665 | 0 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 254943 | 4136 | SH |  | SOLE |  | 4056 | 80 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 1321687 | 5464 | SH |  | SOLE |  | 5364 | 100 | 0 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 3837368 | 40547 | SH |  | SOLE |  | 39907 | 640 | 0 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 435970 | 4495 | SH |  | SOLE |  | 4470 | 25 | 0 |
| ISHARES TR | ESG AW MSCI EAFE | 46435G516 |  | 2466894 | 37525 | SH |  | SOLE |  | 36490 | 1035 | 0 |
| ISHARES TR | EXPANDED TECH | 464287515 |  | 542402 | 2120 | SH |  | SOLE |  | 2045 | 75 | 0 |
| ISHARES TR | MSCI EAFE ETF | 464287465 |  | 5367461 | 81771 | SH |  | SOLE |  | 79636 | 2135 | 0 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 3712255 | 97949 | SH |  | SOLE |  | 95214 | 2735 | 0 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 |  | 3220862 | 99440 | SH |  | SOLE |  | 97190 | 2250 | 0 |
| ISHARES TR | MSCI KLD400 SOC | 464288570 |  | 1705012 | 23750 | SH |  | SOLE |  | 22965 | 785 | 0 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 |  | 8007325 | 54871 | SH |  | SOLE |  | 53451 | 1420 | 0 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 2451652 | 23234 | SH |  | SOLE |  | 23134 | 100 | 0 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 2656576 | 12400 | SH |  | SOLE |  | 12305 | 95 | 0 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 2638107 | 17396 | SH |  | SOLE |  | 17246 | 150 | 0 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 2713041 | 40223 | SH |  | SOLE |  | 39583 | 640 | 0 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 14003909 | 80316 | SH |  | SOLE |  | 78376 | 1940 | 0 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 |  | 6513747 | 62470 | SH |  | SOLE |  | 62295 | 175 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 324977 | 1840 | SH |  | SOLE |  | 1840 | 0 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 231993 | 1730 | SH |  | SOLE |  | 1730 | 0 | 0 |
| MERCK  CO INC | COM | 58933Y105 |  | 221900 | 2000 | SH |  | SOLE |  | 2000 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 561622 | 2342 | SH |  | SOLE |  | 2325 | 0 | 17 |
| PFIZER INC | COM | 717081103 |  | 341082 | 6657 | SH |  | SOLE |  | 6657 | 0 | 0 |
| PUBLIC SVC ENTERPRISE GRP IN | COM | 744573106 |  | 215847 | 3523 | SH |  | SOLE |  | 3523 | 0 | 0 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 4530236 | 26705 | SH |  | SOLE |  | 25860 | 845 | 0 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 |  | 2267129 | 76360 | SH |  | SOLE |  | 74635 | 1725 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 14930859 | 39042 | SH |  | SOLE |  | 38011 | 1031 | 0 |
| SPDR S MIDCAP 400 ETF TR | UTSER1 S | 78467Y107 |  | 2317294 | 5233 | SH |  | SOLE |  | 5153 | 80 | 0 |
| SPDR SER TR | BLOOMBERG INTL T | 78464A516 |  | 2840199 | 126625 | SH |  | SOLE |  | 122970 | 3655 | 0 |
| SPDR SER TR | BBG CONV SEC ETF | 78464A359 |  | 5250594 | 81607 | SH |  | SOLE |  | 79587 | 2020 | 0 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 |  | 1158183 | 15385 | SH |  | SOLE |  | 14880 | 505 | 0 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 4224000 | 51212 | SH |  | SOLE |  | 49707 | 1505 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 1217689 | 6369 | SH |  | SOLE |  | 6369 | 0 | 0 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 |  | 15550833 | 332923 | SH |  | SOLE |  | 320153 | 12770 | 0 |
| VANGUARD WORLD FDS | HEALTH CAR ETF | 92204A504 |  | 3772592 | 15209 | SH |  | SOLE |  | 14419 | 790 | 0 |
| VANGUARD WORLD FDS | INF TECH ETF | 92204A702 |  | 266498 | 834 | SH |  | SOLE |  | 683 | 0 | 151 |

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