# EDGAR Filing Document

**Accession Number:** 0001722283
**File Stem:** 0001085146-23-000497
**Filing Date:** 2023-2
**Character Count:** 11587
**Document Hash:** 62fd47fb6d6837122ed464aa80ae785b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001085146-23-000497.hdr.sgml**: 20230201

**ACCESSION NUMBER**: 0001085146-23-000497

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230201

**DATE AS OF CHANGE**: 20230131

**EFFECTIVENESS DATE**: 20230201

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Fluent Financial, LLC
- **CENTRAL INDEX KEY:** 0001722283
- **IRS NUMBER:** 262879121
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18361
- **FILM NUMBER:** 23574472

**BUSINESS ADDRESS:**
- **STREET 1:** 14800 LANDMARK BLVD
- **STREET 2:** SUITE 848
- **CITY:** DALLAS
- **STATE:** TX
- **ZIP:** 75254
- **BUSINESS PHONE:** 972-852-4800

**MAIL ADDRESS:**
- **STREET 1:** 14800 LANDMARK BLVD
- **STREET 2:** SUITE 848
- **CITY:** DALLAS
- **STATE:** TX
- **ZIP:** 75254

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Fluent Financial LLC<br>**Address:** 14800 LANDMARK BLVD<br>SUITE 848<br>Dallas, TX 75254

**Form 13F File Number:** 028-18361

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Mitchell Kramer<br>**Title:** Chief Compliance Officer<br>**Phone:** 972-852-4800

**Signature, Place, and Date of Signing:**

/s/Mitchell Kramer  Dallas, TX  01-31-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 73

**Form 13F Information Table Value Total:** $167865985

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 | BBG001S5T7X2 | 2982050 | 24867 | SH |  | SOLE |  | 0 | 0 | 24867 |
| ALPHABET INC | CAP STK CL A | 02079K305 | BBG009S39JY5 | 1702756 | 19299 | SH |  | SOLE |  | 0 | 0 | 19299 |
| ALTRIA GROUP INC | COM | 02209S103 | BBG001S5T8T5 | 4292762 | 93913 | SH |  | SOLE |  | 0 | 0 | 93913 |
| AMAZON COM INC | COM | 023135106 | BBG001S5PQL7 | 4113732 | 48973 | SH |  | SOLE |  | 0 | 0 | 48973 |
| AMERICAN ELEC PWR CO INC | COM | 025537101 | BBG001S5NFD2 | 5080494 | 53507 | SH |  | SOLE |  | 0 | 0 | 53507 |
| AMERICAN TOWER CORP NEW | COM | 03027X100 | BBG001S5NPQ6 | 294484 | 1390 | SH |  | SOLE |  | 0 | 0 | 1390 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 1912293 | 14718 | SH |  | SOLE |  | 0 | 0 | 14718 |
| ARISTA NETWORKS INC | COM | 040413106 | BBG001T51KQ0 | 1053318 | 8680 | SH |  | SOLE |  | 0 | 0 | 8680 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | BBG001S90346 | 222099 | 719 | SH |  | SOLE |  | 0 | 0 | 719 |
| BIO-TECHNE CORP | COM | 09073M104 | BBG001S66C28 | 725137 | 8749 | SH |  | SOLE |  | 0 | 0 | 8749 |
| CATALENT INC | COM | 148806102 | BBG005XR47N7 | 331556 | 7367 | SH |  | SOLE |  | 0 | 0 | 7367 |
| CATERPILLAR INC | COM | 149123101 | BBG001S5PJ06 | 399823 | 1669 | SH |  | SOLE |  | 0 | 0 | 1669 |
| CHEVRON CORP NEW | COM | 166764100 | BBG001S67ZC5 | 2402478 | 13385 | SH |  | SOLE |  | 0 | 0 | 13385 |
| CONSOLIDATED EDISON INC | COM | 209115104 | BBG001S5QRL4 | 1908492 | 20024 | SH |  | SOLE |  | 0 | 0 | 20024 |
| COPART INC | COM | 217204106 | BBG001S7MTB1 | 991659 | 16286 | SH |  | SOLE |  | 0 | 0 | 16286 |
| DEXCOM INC | COM | 252131107 | BBG001SKZG99 | 585003 | 5166 | SH |  | SOLE |  | 0 | 0 | 5166 |
| ECOLAB INC | COM | 278865100 | BBG001S5QRB5 | 1196939 | 8223 | SH |  | SOLE |  | 0 | 0 | 8223 |
| GENERAC HLDGS INC | COM | 368736104 | BBG001T5VGH6 | 326554 | 3244 | SH |  | SOLE |  | 0 | 0 | 3244 |
| GLOBAL X FDS | NASDAQ 100 COVER | 37954Y483 | BBG00MVW9603 | 355430 | 2234000 | SH | Call | SOLE |  | 0 | 0 | 2234000 |
| HOME DEPOT INC | COM | 437076102 | BBG001S5RTW7 | 3040149 | 9625 | SH |  | SOLE |  | 0 | 0 | 9625 |
| HUMANA INC | COM | 444859102 | BBG001S5S1X6 | 413828 | 808 | SH |  | SOLE |  | 0 | 0 | 808 |
| INDEXIQ ACTIVE ETF TR | IQ MACKAY INSRED | 45409F843 | BBG00HZ6Q4L0 | 2122896 | 89385 | SH |  | SOLE |  | 0 | 0 | 89385 |
| INVESCO EXCH TRD SLF IDX FD | RUSL 1000 DYNM | 46138J619 | BBG00P4Y3FZ0 | 6979510 | 162543 | SH |  | SOLE |  | 0 | 0 | 162543 |
| INVESCO EXCHANGE TRADED FD T | S QUALITY | 46137V241 | BBG001SDTVQ0 | 326392 | 7418 | SH |  | SOLE |  | 0 | 0 | 7418 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | BBG001S9GN63 | 6976270 | 26199 | SH |  | SOLE |  | 0 | 0 | 26199 |
| ISHARES TR | 3 7 YR TREAS BD | 464288661 | BBG001SSD812 | 320435 | 2790 | SH |  | SOLE |  | 0 | 0 | 2790 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 | BBG006MJFZK4 | 2401650 | 48033 | SH |  | SOLE |  | 0 | 0 | 48033 |
| ISHARES TR | CORE INTL AGGR | 46435G672 | BBG00BDV2SQ0 | 1951228 | 41037 | SH |  | SOLE |  | 0 | 0 | 41037 |
| ISHARES TR | EAFE GRWTH ETF | 464288885 | BBG001SP62C7 | 560775 | 6695 | SH |  | SOLE |  | 0 | 0 | 6695 |
| ISHARES TR | IBOXX HI YD ETF | 464288513 | BBG001ST0ZQ7 | 3183614 | 43238 | SH |  | SOLE |  | 0 | 0 | 43238 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 | BBG001S60QR6 | 319768 | 3034 | SH |  | SOLE |  | 0 | 0 | 3034 |
| ISHARES TR | MSCI EAFE ETF | 464287465 | BBG001SG09V7 | 3276677 | 49919 | SH |  | SOLE |  | 0 | 0 | 49919 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 | BBG007WGM3H4 | 3676267 | 113500 | SH |  | SOLE |  | 0 | 0 | 113500 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 | BBG0025X2G81 | 222357 | 3084 | SH |  | SOLE |  | 0 | 0 | 3084 |
| ISHARES TR | RUS TP200 GR ETF | 464289438 | BBG001T5LBR7 | 638338 | 5296 | SH |  | SOLE |  | 0 | 0 | 5296 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | BBG001SFC7Y7 | 8371197 | 48011 | SH |  | SOLE |  | 0 | 0 | 48011 |
| ISHARES TR | RUSSELL 3000 ETF | 464287689 | BBG001SFC7Z6 | 229728 | 1041 | SH |  | SOLE |  | 0 | 0 | 1041 |
| ISHARES TR | USD INV GRDE ETF | 464288620 | BBG001SSD876 | 2560448 | 52137 | SH |  | SOLE |  | 0 | 0 | 52137 |
| JOHNSON  JOHNSON | COM | 478160104 | BBG001S5SHQ9 | 5140167 | 29098 | SH |  | SOLE |  | 0 | 0 | 29098 |
| JPMORGAN CHASE  CO | COM | 46625H100 | BBG001S8CRC3 | 278392 | 2076 | SH |  | SOLE |  | 0 | 0 | 2076 |
| KROGER CO | COM | 501044101 | BBG001S5SN40 | 3970347 | 89061 | SH |  | SOLE |  | 0 | 0 | 89061 |
| LENNAR CORP | CL A | 526057104 | BBG001S5SRK3 | 360612 | 3984 | SH |  | SOLE |  | 0 | 0 | 3984 |
| MARTIN MARIETTA MATLS INC | COM | 573284106 | BBG001S7QC51 | 1257951 | 3722 | SH |  | SOLE |  | 0 | 0 | 3722 |
| META PLATFORMS INC | CL A | 30303M102 | BBG001SQCQC5 | 1349979 | 11218 | SH |  | SOLE |  | 0 | 0 | 11218 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 2307796 | 9623 | SH |  | SOLE |  | 0 | 0 | 9623 |
| MOLSON COORS BEVERAGE CO | CL B | 60871R209 | BBG001S5VQ21 | 4396606 | 85338 | SH |  | SOLE |  | 0 | 0 | 85338 |
| MONOLITHIC PWR SYS INC | COM | 609839105 | BBG001SDRGP6 | 640026 | 1810 | SH |  | SOLE |  | 0 | 0 | 1810 |
| MOSAIC CO NEW | COM | 61945C103 | BBG001S7LJN1 | 3422127 | 78006 | SH |  | SOLE |  | 0 | 0 | 78006 |
| NETFLIX INC | COM | 64110L106 | BBG001SF6L46 | 1467912 | 4978 | SH |  | SOLE |  | 0 | 0 | 4978 |
| PAYPAL HLDGS INC | COM | 70450Y103 | BBG0077VNXW5 | 824302 | 11574 | SH |  | SOLE |  | 0 | 0 | 11574 |
| PHILLIPS 66 | COM | 718546104 | BBG00286S4P7 | 271961 | 2613 | SH |  | SOLE |  | 0 | 0 | 2613 |
| PIONEER NAT RES CO | COM | 723787107 | BBG001S7V1J4 | 1291312 | 5654 | SH |  | SOLE |  | 0 | 0 | 5654 |
| PRICE T ROWE GROUP INC | COM | 74144T108 | BBG001S5WW18 | 301221 | 2762 | SH |  | SOLE |  | 0 | 0 | 2762 |
| PROGRESSIVE CORP | COM | 743315103 | BBG001S5V509 | 2742455 | 21143 | SH |  | SOLE |  | 0 | 0 | 21143 |
| QUANTA SVCS INC | COM | 74762E102 | BBG001S5VH85 | 1661036 | 11656 | SH |  | SOLE |  | 0 | 0 | 11656 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 | BBG001S5X5Q9 | 374003 | 3706 | SH |  | SOLE |  | 0 | 0 | 3706 |
| SERVICENOW INC | COM | 81762P102 | BBG001T4JFC0 | 1297607 | 3342 | SH |  | SOLE |  | 0 | 0 | 3342 |
| SORRENTO THERAPEUTICS INC | COM NEW | 83587F202 | BBG001S6XW51 | 11359 | 12820 | SH |  | SOLE |  | 0 | 0 | 12820 |
| SOUTHERN COPPER CORP | COM | 84265V105 | BBG001S6ZM88 | 1630169 | 26994 | SH |  | SOLE |  | 0 | 0 | 26994 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 | BBG001S72SM3 | 34124622 | 89233 | SH |  | SOLE |  | 0 | 0 | 89233 |
| STATE STR CORP | COM | 857477103 | BBG001S5RLD5 | 250006 | 3223 | SH |  | SOLE |  | 0 | 0 | 3223 |
| SVB FINANCIAL GROUP | COM | 78486Q101 | BBG001S5W3B1 | 308391 | 1340 | SH |  | SOLE |  | 0 | 0 | 1340 |
| SYSCO CORP | COM | 871829107 | BBG001S5WJS8 | 4165162 | 54482 | SH |  | SOLE |  | 0 | 0 | 54482 |
| TARGET CORP | COM | 87612E106 | BBG001SC0K41 | 480056 | 3221 | SH |  | SOLE |  | 0 | 0 | 3221 |
| UNILEVER PLC | SPON ADR NEW | 904767704 | BBG001S5X1K4 | 1370034 | 27210 | SH |  | SOLE |  | 0 | 0 | 27210 |
| VANECK ETF TRUST | FALLEN ANGEL HG | 92189F437 | BBG002VZY7Y3 | 493517 | 18265 | SH |  | SOLE |  | 0 | 0 | 18265 |
| VANECK ETF TRUST | HIGH YLD MUNIETF | 92189H409 | BBG001SZDBR1 | 1997179 | 39509 | SH |  | SOLE |  | 0 | 0 | 39509 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 | BBG001TC6MC1 | 247343 | 704 | SH |  | SOLE |  | 0 | 0 | 704 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 | BBG001T62M92 | 1923753 | 32896 | SH |  | SOLE |  | 0 | 0 | 32896 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000GRW | 92206C680 | BBG001TCH518 | 3684773 | 66850 | SH |  | SOLE |  | 0 | 0 | 66850 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | BBG001SS0V24 | 249966 | 2310 | SH |  | SOLE |  | 0 | 0 | 2310 |
| VICTORY PORTFOLIOS II | VCSHS US EQ INCM | 92647N824 | BBG006QSN885 | 2820580 | 45443 | SH |  | SOLE |  | 0 | 0 | 45443 |
| VISA INC | COM CL A | 92826C839 | BBG001SRCFY3 | 2304677 | 11093 | SH |  | SOLE |  | 0 | 0 | 11093 |

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