# EDGAR Filing Document

**Accession Number:** 0001568991
**File Stem:** 0000950123-23-001140
**Filing Date:** 2023-2
**Character Count:** 15476
**Document Hash:** e7de61746216f0247e2d009798c04092
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000950123-23-001140.hdr.sgml**: 20230209

**ACCESSION NUMBER**: 0000950123-23-001140

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230209

**DATE AS OF CHANGE**: 20230208

**EFFECTIVENESS DATE**: 20230209

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Alpha Family Trust
- **CENTRAL INDEX KEY:** 0001568991
- **IRS NUMBER:** 546775783
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1213

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20924
- **FILM NUMBER:** 23600324

**BUSINESS ADDRESS:**
- **STREET 1:** 11301 W. OLYMPIC BLVD
- **STREET 2:** STE #121-601
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90064
- **BUSINESS PHONE:** (310) 557-5100

**MAIL ADDRESS:**
- **STREET 1:** 11301 W. OLYMPIC BLVD
- **STREET 2:** STE #121-601
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90064

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Alpha Family Trust<br>**Address:** 11301 W. Olympic Blvd<br>Ste #121-601<br>Los Angeles, CA 90064

**Form 13F File Number:** 028-20924

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Adam Chesnoff Attorney in Fact*<br>**Title:** Attorney in Fact<br>**Phone:** 310-557-5100

**Signature, Place, and Date of Signing:**

/s/ Adam Chesnoff  Los Angeles, CA  01-30-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 4

**Form 13F Information Table Entry Total:** 119

**Form 13F Information Table Value Total:** $110752193

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

| No.   | Name              | Form 13F File Number   |
|:---|:---|:---|
|  | Cheryl Saban      | 028-20914              |
|  | Haim Saban        | 028-20913              |
|  | SC Strategies LLC | 028-20912              |
|  | SC Equities LLC   | 028-20906              |

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| Alphabet Inc | Cap Stk Cl A | 02079K305 |  | 5295565 | 60020 | SH |  | DFND | 124 | 0 | 60020 | 0 |
| ISHARES TR | S 100 ETF | 464287556 |  | 4535938 | 34549 | SH |  | DFND | 12 | 0 | 34549 | 0 |
| Amazon.com Inc. | Com | 023135106 |  | 4010580 | 47745 | SH |  | DFND | 124 | 0 | 47745 | 0 |
| Adobe Systems Incorporated | Com | 00724F101 |  | 722866 | 2148 | SH |  | DFND | 124 | 0 | 2148 | 0 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 4017900 | 29576 | SH |  | DFND | 124 | 0 | 29576 | 0 |
| Apple Inc. | Com | 037833100 |  | 8479232 | 65260 | SH |  | DFND | 124 | 0 | 65260 | 0 |
| Meta Platforms | CL A | 30303M102 |  | 1038895 | 8633 | SH |  | DFND | 124 | 0 | 8633 | 0 |
| Tesla Inc. | Com | 88160R101 |  | 1717745 | 13945 | SH |  | DFND | 124 | 0 | 13945 | 0 |
| APPLOVIN CORP | com | 03831W108 |  | 277550 | 26358 | SH |  | DFND | 123 | 0 | 26358 | 0 |
| Microsoft Corp. | Com | 594918104 |  | 8591552 | 35825 | SH |  | DFND | 124 | 0 | 35825 | 0 |
| Unitedhealth Group Inc. | Com | 91324P102 |  | 919862 | 1735 | SH |  | DFND | 124 | 0 | 1735 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 2132183 | 14590 | SH |  | DFND | 124 | 0 | 14590 | 0 |
| Johnson  Johnson | Com | 478160104 |  | 767544 | 4345 | SH |  | DFND | 124 | 0 | 4345 | 0 |
| PEPSICO INC | COM | 713448108 |  | 1636780 | 9060 | SH |  | DFND | 124 | 0 | 9060 | 0 |
| Berkshire Hathaway Inc. | CL B | 084670702 |  | 991569 | 3210 | SH |  | DFND | 124 | 0 | 3210 | 0 |
| BROADCOM INC | COM | 11135F101 |  | 1350299 | 2415 | SH |  | DFND | 124 | 0 | 2415 | 0 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 623425 | 2610 | SH |  | DFND | 124 | 0 | 2610 | 0 |
| Proctor  Gamble Co. | Com | 742718109 |  | 363744 | 2400 | SH |  | DFND | 124 | 0 | 2400 | 0 |
| Similarweb Ltd. | SHS | M84137104 |  | 10813825 | 1681777 | SH |  | DFND | 12 | 0 | 1681777 | 0 |
| APPLIED MATLS INC | COM | 038222105 |  | 568212 | 5835 | SH |  | DFND | 124 | 0 | 5835 | 0 |
| Unity | CL A | 91332U101 |  | 11833381 | 413899 | SH |  | DFND | 12 | 0 | 413899 | 0 |
| CISCO SYS INC | COM | 17275R102 |  | 1194097 | 25065 | SH |  | DFND | 124 | 0 | 25065 | 0 |
| COMCAST CORP NEW | CL A | 20030N101 |  | 940693 | 26900 | SH |  | DFND | 124 | 0 | 26900 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 879091 | 7970 | SH |  | DFND | 124 | 0 | 7970 | 0 |
| CVS HEALTH CORP | COM | 126650100 |  | 232975 | 2500 | SH |  | DFND | 124 | 0 | 2500 | 0 |
| The Home Depot Inc. | Com | 437076102 |  | 644354 | 2040 | SH |  | DFND | 124 | 0 | 2040 | 0 |
| CHEVRON CORP | COM | 166764100 |  | 629112 | 3505 | SH |  | DFND | 124 | 0 | 3505 | 0 |
| DANAHER CORPORATION | COM | 235851102 |  | 355663 | 1340 | SH |  | DFND | 124 | 0 | 1340 | 0 |
| AMGEN INC | COM | 031162100 |  | 843074 | 3210 | SH |  | DFND | 124 | 0 | 3210 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 833118 | 4010 | SH |  | DFND | 124 | 0 | 4010 | 0 |
| McDonalds Corp. | Com | 580135101 |  | 370260 | 1405 | SH |  | DFND | 124 | 0 | 1405 | 0 |
| HONEYWELL INTL INC | COM | 438516106 |  | 902203 | 4210 | SH |  | DFND | 124 | 0 | 4210 | 0 |
| MORGAN STANLEY | COM | 617446448 |  | 374513 | 4405 | SH |  | DFND | 124 | 0 | 4405 | 0 |
| Thermo Fisher Scientific Inc. | Com | 883556102 |  | 360702 | 655 | SH |  | DFND | 124 | 0 | 655 | 0 |
| Merck  Co. Inc. | Com | 58933Y105 |  | 616327 | 5555 | SH |  | DFND | 124 | 0 | 5555 | 0 |
| Texas Instruments Inc. | Com | 882508104 |  | 879797 | 5325 | SH |  | DFND | 124 | 0 | 5325 | 0 |
| Eli Lilly  Co. | Com | 532457108 |  | 647537 | 1770 | SH |  | DFND | 124 | 0 | 1770 | 0 |
| Costco Wholesale Corp. | Com | 22160K105 |  | 680185 | 1490 | SH |  | DFND | 124 | 0 | 1490 | 0 |
| WELLS FARGO CO | COM | 949746101 |  | 379249 | 9185 | SH |  | DFND | 124 | 0 | 9185 | 0 |
| Walmart Inc. | Com | 931142103 |  | 556526 | 3925 | SH |  | DFND | 124 | 0 | 3925 | 0 |
| ConocoPhillips | Com | 20825C104 |  | 378190 | 3205 | SH |  | DFND | 124 | 0 | 3205 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 805941 | 6010 | SH |  | DFND | 124 | 0 | 6010 | 0 |
| QUALCOMM INC. | COM | 747525103 |  | 754738 | 6865 | SH |  | DFND | 124 | 0 | 6865 | 0 |
| NETFLIX INC. | COM | 64110L106 |  | 738674 | 2505 | SH |  | DFND | 124 | 0 | 2505 | 0 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 702415 | 2020 | SH |  | DFND | 124 | 0 | 2020 | 0 |
| PFIZER INC. | COM | 717081103 |  | 684054 | 13350 | SH |  | DFND | 124 | 0 | 13350 | 0 |
| T-MOBILE US INC. | COM | 872590104 |  | 679700 | 4855 | SH |  | DFND | 124 | 0 | 4855 | 0 |
| STARBUCKS CORP. | COM | 855244109 |  | 660176 | 6655 | SH |  | DFND | 124 | 0 | 6655 | 0 |
| GILEAD SCIENCES | COM | 375558103 |  | 638295 | 7435 | SH |  | DFND | 124 | 0 | 7435 | 0 |
| MONDELEZ INTERNATIONAL INC. | COM | 609207105 |  | 618845 | 9285 | SH |  | DFND | 124 | 0 | 9285 | 0 |
| INTUITIVE SURGICAL INC. | COM | 46120E602 |  | 620919 | 2340 | SH |  | DFND | 124 | 0 | 2340 | 0 |
| ADVANCED MICRO DEVICES INC. | COM | 007903107 |  | 610133 | 9420 | SH |  | DFND | 124 | 0 | 9420 | 0 |
| ABBVIE INC. | COM | 00287Y109 |  | 580988 | 3595 | SH |  | DFND | 124 | 0 | 3595 | 0 |
| ANALOG DEVICES INC. | COM | 032654105 |  | 498651 | 3040 | SH |  | DFND | 124 | 0 | 3040 | 0 |
| BOOKING HOLDINGS INC. | COM | 09857L108 |  | 483667 | 240 | SH |  | DFND | 124 | 0 | 240 | 0 |
| ACCENTUIRE PLC | SHS CLASS A | G1151C101 |  | 452294 | 1695 | SH |  | DFND | 124 | 0 | 1695 | 0 |
| NEXTERA ENERGY INC. | COM | 65339F101 |  | 428032 | 5120 | SH |  | DFND | 124 | 0 | 5120 | 0 |
| REGENERON PHARMACEUTICAL INC. | COM | 75886F107 |  | 425679 | 590 | SH |  | DFND | 124 | 0 | 590 | 0 |
| LAM RESEARCH CORPORATION | COM | 512807108 |  | 420300 | 1000 | SH |  | DFND | 124 | 0 | 1000 | 0 |
| PHILIP MORRIS INTL INC. | COM | 718172109 |  | 415973 | 4110 | SH |  | DFND | 124 | 0 | 4110 | 0 |
| ABBOT LABORATORIES | COM | 002824100 |  | 403478 | 3675 | SH |  | DFND | 124 | 0 | 3675 | 0 |
| XCEL ENERGY INC. | COM | 98389B100 |  | 391915 | 5590 | SH |  | DFND | 124 | 0 | 5590 | 0 |
| MODERNA INC. | COM | 60770K107 |  | 393368 | 2190 | SH |  | DFND | 124 | 0 | 2190 | 0 |
| SALESFORCE INC. | COM | 79466L302 |  | 389152 | 2935 | SH |  | DFND | 124 | 0 | 2935 | 0 |
| FISERV INC. | COM | 337738108 |  | 384571 | 3805 | SH |  | DFND | 124 | 0 | 3805 | 0 |
| CSX CORPORATION | COM | 126408103 |  | 380125 | 12270 | SH |  | DFND | 124 | 0 | 12270 | 0 |
| LINDE PLC | COM | G5494J103 |  | 378369 | 1160 | SH |  | DFND | 124 | 0 | 1160 | 0 |
| INTEL CORPORATION | COM | 458140100 |  | 375570 | 14210 | SH |  | DFND | 124 | 0 | 14210 | 0 |
| KLA CORP | COM | 482480100 |  | 371375 | 985 | SH |  | DFND | 124 | 0 | 985 | 0 |
| PROLOGIS INC. | COM | 74340W103 |  | 366147 | 3248 | SH |  | DFND | 124 | 0 | 3248 | 0 |
| S GLOBAL INC. | COM | 78409V104 |  | 348338 | 1040 | SH |  | DFND | 124 | 0 | 1040 | 0 |
| RAYTHEON TECHNOLOGIES CORPORATION | COM | 75513E101 |  | 340100 | 3370 | SH |  | DFND | 124 | 0 | 3370 | 0 |
| CHARLES SCHWAB CORPORATION | COM | 808513105 |  | 322633 | 3875 | SH |  | DFND | 124 | 0 | 3875 | 0 |
| VERIZON COMMUNICATIONS INC. | COM | 92343V104 |  | 322489 | 8185 | SH |  | DFND | 124 | 0 | 8185 | 0 |
| SYNOPSYS INC. | COM | 871607107 |  | 314501 | 985 | SH |  | DFND | 124 | 0 | 985 | 0 |
| AMERICAN ELECTRIC POWER INC | COM | 025537101 |  | 312860 | 3295 | SH |  | DFND | 124 | 0 | 3295 | 0 |
| MONSTER BEVERAGE CORPORATION | COM | 61174X109 |  | 312205 | 3075 | SH |  | DFND | 124 | 0 | 3075 | 0 |
| BRISTOL-MYERS SQUIBB COMPANY | COM | 110122108 |  | 311544 | 4330 | SH |  | DFND | 124 | 0 | 4330 | 0 |
| CATERPILLAR INC. | COM | 149123101 |  | 304241 | 1270 | SH |  | DFND | 124 | 0 | 1270 | 0 |
| KIMBERLY-CLARK CORPORATION | COM | 494368103 |  | 295935 | 2180 | SH |  | DFND | 124 | 0 | 2180 | 0 |
| O-REILLY AUTOMOTIVE INC. | COM | 67103H107 |  | 295411 | 350 | SH |  | DFND | 124 | 0 | 350 | 0 |
| AMERICAN TOWER CORPORATION | COM | 03027X100 |  | 291308 | 1375 | SH |  | DFND | 124 | 0 | 1375 | 0 |
| COCA-COLA COMPANY | COM | 191216100 |  | 292606 | 4600 | SH |  | DFND | 124 | 0 | 4600 | 0 |
| BLACKROCK INC. | COM | 09247X101 |  | 286995 | 405 | SH |  | DFND | 124 | 0 | 405 | 0 |
| CHARTER COMMUNICATIONS INC. | COM | 16119P108 |  | 281453 | 830 | SH |  | DFND | 124 | 0 | 830 | 0 |
| CADENCE DESIGN SYSTEMS INC. | COM | 127387108 |  | 277907 | 1730 | SH |  | DFND | 124 | 0 | 1730 | 0 |
| DEXCOM INC. | COM | 252131107 |  | 264982 | 2340 | SH |  | DFND | 124 | 0 | 2340 | 0 |
| LOWES COMPANIES INC. | COM | 548661107 |  | 262997 | 1320 | SH |  | DFND | 124 | 0 | 1320 | 0 |
| UNION PACIFIC CORP. | COM | 907818108 |  | 261944 | 1265 | SH |  | DFND | 124 | 0 | 1265 | 0 |
| NIKE INC. | CL B | 654106103 |  | 259177 | 2215 | SH |  | DFND | 124 | 0 | 2215 | 0 |
| AT INC. | COM | 00206R102 |  | 256820 | 13950 | SH |  | DFND | 124 | 0 | 13950 | 0 |
| UNITED PARCEL SERVICE INC. | CL B | 911312106 |  | 254676 | 1465 | SH |  | DFND | 124 | 0 | 1465 | 0 |
| DEERE  COMPANY | COM | 244199105 |  | 250825 | 585 | SH |  | DFND | 124 | 0 | 585 | 0 |
| CINTAS CORPORATION | COM | 172908105 |  | 250649 | 555 | SH |  | DFND | 124 | 0 | 555 | 0 |
| LOCKHEED MARTIN CORPORATION | COM | 539830109 |  | 250542 | 515 | SH |  | DFND | 124 | 0 | 515 | 0 |
| THE KRAFT HEINZ CO | COM | 500754106 |  | 243039 | 5970 | SH |  | DFND | 124 | 0 | 5970 | 0 |
| MICROCHIP TECHNOLOGY INCORPORATION | COM | 595017104 |  | 242011 | 3445 | SH |  | DFND | 124 | 0 | 3445 | 0 |
| ROSS STORES INC. | COM | 778296103 |  | 242006 | 2085 | SH |  | DFND | 124 | 0 | 2085 | 0 |
| ACTIVISION BLIZZARD INC. | COM | 00507V109 |  | 233860 | 3055 | SH |  | DFND | 124 | 0 | 3055 | 0 |
| INTL BUSINESS MACHINES CORP. | COM | 459200101 |  | 233173 | 1655 | SH |  | DFND | 124 | 0 | 1655 | 0 |
| GENERAL MOTORS COMPANY | COM | 37045V100 |  | 228920 | 6805 | SH |  | DFND | 124 | 0 | 6805 | 0 |
| COGNIZANT TECHNOLOGY SOLUTIONS CORP. | CL A | 192446102 |  | 227044 | 3970 | SH |  | DFND | 124 | 0 | 3970 | 0 |
| BIOGEN INC. | COM | 09062X103 |  | 224305 | 810 | SH |  | DFND | 124 | 0 | 810 | 0 |
| ELEVANCE HEALTH INC. | COM | 036752103 |  | 220577 | 430 | SH |  | DFND | 124 | 0 | 430 | 0 |
| TJX COMPANIES INC. | COM | 872540109 |  | 219298 | 2755 | SH |  | DFND | 124 | 0 | 2755 | 0 |
| MARRIOTT INTERNATIONAL INC. | CL A | 571903202 |  | 214402 | 1440 | SH |  | DFND | 124 | 0 | 1440 | 0 |
| CIGNA CORP. | COM | 125523100 |  | 213714 | 645 | SH |  | DFND | 124 | 0 | 645 | 0 |
| ORACLE CORPORATION | COM | 68389X105 |  | 212524 | 2600 | SH |  | DFND | 124 | 0 | 2600 | 0 |
| SCHLUMBERGER LTD. | COM | 806857108 |  | 209831 | 3925 | SH |  | DFND | 124 | 0 | 3925 | 0 |
| TARGET CORPORATION | COM | 87612E106 |  | 208656 | 1400 | SH |  | DFND | 124 | 0 | 1400 | 0 |
| WALGREENS BOOTS ALLIANCE INC. | COM | 931427108 |  | 208469 | 5580 | SH |  | DFND | 124 | 0 | 5580 | 0 |
| INTUIT INC. | COM | 461202103 |  | 208233 | 535 | SH |  | DFND | 124 | 0 | 535 | 0 |
| PAYCHEX INC. | COM | 704326107 |  | 206852 | 1790 | SH |  | DFND | 124 | 0 | 1790 | 0 |
| STRYKER CORPORATION | COM | 863667101 |  | 204149 | 835 | SH |  | DFND | 124 | 0 | 835 | 0 |
| EVERSOURCE ENERGY | COM | 30040W108 |  | 202054 | 2410 | SH |  | DFND | 124 | 0 | 2410 | 0 |
| BOEING COMPANY | COM | 097023105 |  | 200967 | 1055 | SH |  | DFND | 124 | 0 | 1055 | 0 |
| FORD MOTOR COMPANY | COM | 345370860 |  | 177648 | 15275 | SH |  | DFND | 124 | 0 | 15275 | 0 |
| WARNER BROS DISCOVERY INC. | COM | 934423104 |  | 142200 | 15000 | SH |  | DFND | 124 | 0 | 15000 | 0 |
| HEWLETT PACKARD ENTERPRISE CO. | COM | 42824C109 |  | 165266 | 10355 | SH |  | DFND | 124 | 0 | 10355 | 0 |

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