# EDGAR Filing Document

**Accession Number:** 0001835378
**File Stem:** 0001835378-23-000028
**Filing Date:** 2023-3
**Character Count:** 7882
**Document Hash:** 9aa14b94972d53e1ea12df31bd5962d5
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001835378-23-000028.hdr.sgml**: 20230306

**ACCESSION NUMBER**: 0001835378-23-000028

**CONFORMED SUBMISSION TYPE**: 3

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20230224

**FILED AS OF DATE**: 20230306

**DATE AS OF CHANGE**: 20230306

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** Helmreich David
- **CENTRAL INDEX KEY:** 0001967641

**FILING VALUES:**
- **FORM TYPE:** 3
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-40048
- **FILM NUMBER:** 23709276

**MAIL ADDRESS:**
- **STREET 1:** C/O INNOVID, INC.
- **STREET 2:** 30 IRVING PLACE, 12TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10003
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Innovid Corp.
- **CENTRAL INDEX KEY:** 0001835378
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PREPACKAGED SOFTWARE [7372]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**BUSINESS ADDRESS:**
- **STREET 1:** 30 IRVING PLACE, 12TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10003
- **BUSINESS PHONE:** 2129667555

**MAIL ADDRESS:**
- **STREET 1:** 30 IRVING PLACE, 12TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10003

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** ION Acquisition Corp 2 Ltd.
- **DATE OF NAME CHANGE:** 20201207

## Ex-24

```

POWER OF ATTORNEY

With respect to holdings of and transactions in securities issued by
Innovid Corp. (the "Company"), the undersigned hereby constitutes and
appoints the individuals named on Schedule A attached hereto and as
may be amended from time to time, or any of them signing singly, with
full power of substitution and resubstitution, to act as the
undersigned's true and lawful attorney-in-fact to:

1. execute for and on behalf of the undersigned, Forms 3, 4, and 5 in
accordance with Section 16 of the Securities Exchange Act of 1934, as
amended, and the rules thereunder;

2. do and perform any and all acts for and on behalf of the
undersigned which may be necessary or desirable to complete and execute
any such Form 3, 4, or 5, complete and execute any amendment or
amendments thereto, and timely file such form with the SEC and any
stock exchange or similar authority; and

3. take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of such attorney-in-fact, may be of
benefit to, in the best interest of, or legally required by, the
undersigned, it being understood that the documents executed by such
attorney-in-fact on behalf of the undersigned pursuant to this Power of
Attorney shall be in such form and shall contain such terms and
conditions as such attorney-in-fact may approve in such attorney-in-
facts discretion.

The undersigned hereby grants to each such attorney-in-fact full power
and authority to do and perform any and every act and thing whatsoever
requisite, necessary, or proper to be done in the exercise of any of
the rights and powers herein granted, as fully to all intents and
purposes as the undersigned might or could do if personally present,
with full power of substitution and resubstitution or revocation,
hereby ratifying and confirming all that such attorney-in-fact, or
such attorneys-in-fact substitute or substitutes, shall lawfully do or
cause to be done by virtue of this Power of Attorney and the rights
and powers herein granted.

The undersigned acknowledges that the foregoing attorneys-in-fact, in
serving in such capacity at the request of the undersigned, are not
assuming, nor is any Company assuming, any of the undersigned's
responsibilities to comply with Section 16 of the Securities Exchange
Act of 1934, as amended.

This Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file Forms 3, 4, and 5 with
respect to the undersigned's holdings of and transactions in
securities issued by the Company, unless earlier revoked by the
undersigned in a signed writing delivered to the foregoing attorneys-
in-fact.

IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney
to be executed as of this second day of March, 2023.

/s/ David Helmreich

Schedule A

Individuals Appointed as Attorney-in-Fact with Full Power of Substitution
and Resubstitution

1. Tanya Andreev-Kaspin
2. Stephen Cook
3. Nicholas Williams

```

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 3

### INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>Helmreich David<br><sub>(Last) (First) (Middle)</sub><br>C/O INNOVID CORP<br>30 IRVING PLACE, 12TH FLOOR<br><sub>(Street)</sub><br>NEW YORK, NY 10003<br><sub>(City) (State) (Zip)</sub> | **3. Issuer Name and Ticker or Trading Symbol**<br>Innovid Corp. [ CTV ] | **5. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  |
| **2. Date of Event Requiring Statement (Month/Day/Year)**<br>2023-02-24 | **4. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[ ] Director   [ ] 10% Owner<br>[X] Officer (give title below)   [ ] Other (specify below)<br>_Chief Commercial Officer_ | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities Beneficially Owned

---

|  |  |  |  |
| --- | --- | --- | --- |
| 1. Title of Security | 2. Amount of Securities Beneficially Owned | 3. Ownership Form | 4. Nature of Indirect Beneficial Ownership |
| Common Stock | 598857<sup>(1)</sup> | D |  |

---

## Table II - Derivative Securities Beneficially Owned

---

|  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Date Exercisable and Expiration Date (Month/Day/Year) | 2. Date Exercisable and Expiration Date (Month/Day/Year) | 3. Title and Amount of Underlying Securities | 3. Title and Amount of Underlying Securities | 4. Conversion or Exercise Price | 5. Ownership Form | 6. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 4. Conversion or Exercise Price | 5. Ownership Form | 6. Nature of Indirect Beneficial Ownership |
| Incentive Stock Option (right to buy) | <sup>(2)</sup> | 2033-01-09 | Common Stock | 245563 | $1.55 | D |  |
| Non-Qualified Stock Option (right to buy) | <sup>(2)</sup> | 2033-01-09 | Common Stock | 586669 | $1.55 | D |  |

---

### Footnotes:

(1) Represents restricted stock units (RSUs), each of which represents a contingent right to receive one share of Common Stock. The restricted stock units will vest in accordance with the terms of the underlying award.

(2) The stock option will vest with respect to 25% of the shares on January 9, 2024 and with respect to the remaining shares in twelve quarterly installments thereafter.

**Signature:** By: /s/ Nick Williams, Attorney-in-fact For: David Helmreich  
**Date:** 2023-03-06

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**