# EDGAR Filing Document

**Accession Number:** 0001911470
**File Stem:** 0001911470-23-000001
**Filing Date:** 2023-2
**Character Count:** 12944
**Document Hash:** ab929d27991d43a62eeb6099df129f4e
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001911470-23-000001.hdr.sgml**: 20230213

**ACCESSION NUMBER**: 0001911470-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230213

**DATE AS OF CHANGE**: 20230213

**EFFECTIVENESS DATE**: 20230213

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** ETF Store, Inc.
- **CENTRAL INDEX KEY:** 0001911470
- **IRS NUMBER:** 264480908
- **STATE OF INCORPORATION:** KS
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-22250
- **FILM NUMBER:** 23617493

**BUSINESS ADDRESS:**
- **STREET 1:** 7300 W. 110TH ST
- **STREET 2:** SUITE 870
- **CITY:** OVERLAND PARK
- **STATE:** KS
- **ZIP:** 66210
- **BUSINESS PHONE:** 816-363-3837

**MAIL ADDRESS:**
- **STREET 1:** 7300 W. 110TH ST
- **STREET 2:** SUITE 870
- **CITY:** OVERLAND PARK
- **STATE:** KS
- **ZIP:** 66210

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** ETF Store Inc.<br>**Address:** 7300 W. 110TH ST<br>SUITE 870<br>OVERLAND PARK, KS 66210

**Form 13F File Number:** 028-22250

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Nathan Geraci<br>**Title:** President<br>**Phone:** 877-365-3837

**Signature, Place, and Date of Signing:**

Nathan Geraci  Overland Park, KS  02-13-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 92

**Form 13F Information Table Value Total:** $129899097

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 294875 | 1939 | SH |  | SOLE | 0 | 0 | 0 | 1939 |
| ABRDN GOLD ETF TRUST | PHYSCL GOLD SHS | 00326A104 |  | 864781 | 48420 | SH |  | SOLE | 0 | 0 | 0 | 48420 |
| ADVISORSHARES TR | PURE CANNABIS | 00768Y495 |  | 37233 | 10518 | SH |  | SOLE | 0 | 0 | 0 | 10518 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 901384 | 19081 | SH |  | SOLE | 0 | 0 | 0 | 19081 |
| AMAZON COM INC | COM | 023135106 |  | 294489 | 3017 | SH |  | SOLE | 0 | 0 | 0 | 3017 |
| AMGEN INC | COM | 031162100 |  | 266750 | 1100 | SH |  | SOLE | 0 | 0 | 0 | 1100 |
| APPLE INC | COM | 037833100 |  | 386404 | 2559 | SH |  | SOLE | 0 | 0 | 0 | 2559 |
| ARCHER DANIELS MIDLAND CO | COM | 039483102 |  | 501491 | 6109 | SH |  | SOLE | 0 | 0 | 0 | 6109 |
| AT INC | COM | 00206R102 |  | 218726 | 11470 | SH |  | SOLE | 0 | 0 | 0 | 11470 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 236136 | 762 | SH |  | SOLE | 0 | 0 | 0 | 762 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 212156 | 2938 | SH |  | SOLE | 0 | 0 | 0 | 2938 |
| BRITISH AMERN TOB PLC | SPONSORED ADR | 110448107 |  | 237147 | 6435 | SH |  | SOLE | 0 | 0 | 0 | 6435 |
| BROADMARK RLTY CAP INC | COM | 11135B100 |  | 50218 | 11816 | SH |  | SOLE | 0 | 0 | 0 | 11816 |
| COLGATE PALMOLIVE CO | COM | 194162103 |  | 761935 | 10359 | SH |  | SOLE | 0 | 0 | 0 | 10359 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 251494 | 503 | SH |  | SOLE | 0 | 0 | 0 | 503 |
| CVS HEALTH CORP | COM | 126650100 |  | 239974 | 2676 | SH |  | SOLE | 0 | 0 | 0 | 2676 |
| ETF MANAGERS TR | PRIME CYBR SCRTY | 26924G201 |  | 1280491 | 27355 | SH |  | SOLE | 0 | 0 | 0 | 27355 |
| EXCHANGE TRADED CONCEPTS TR | ROBO GLB ETF | 301505707 |  | 1286330 | 24289 | SH |  | SOLE | 0 | 0 | 0 | 24289 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 773326 | 6489 | SH |  | SOLE | 0 | 0 | 0 | 6489 |
| FIRST TR EXCHANGE TRADED FD | CLOUD COMPUTING | 33734X192 |  | 360574 | 5599 | SH |  | SOLE | 0 | 0 | 0 | 5599 |
| FLEXSHARES TR | IBOXX 3R TARGT | 33939L506 |  | 6963193 | 294178 | SH |  | SOLE | 0 | 0 | 0 | 294178 |
| GLOBAL MED REIT INC | COM NEW | 37954A204 |  | 124589 | 11462 | SH |  | SOLE | 0 | 0 | 0 | 11462 |
| GRANITESHARES GOLD TR | SHS BEN INT | 38748G101 |  | 5260385 | 284807 | SH |  | SOLE | 0 | 0 | 0 | 284807 |
| HORIZON TECHNOLOGY FIN CORP | COM | 44045A102 |  | 397743 | 32050 | SH |  | SOLE | 0 | 0 | 0 | 32050 |
| INTEL CORP | COM | 458140100 |  | 286451 | 10304 | SH |  | SOLE | 0 | 0 | 0 | 10304 |
| INVESCO ACTIVELY MANAGED ETF | ULTRA SHRT DUR | 46090A887 |  | 511848 | 10301 | SH |  | SOLE | 0 | 0 | 0 | 10301 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 CB | 46138J825 |  | 1659934 | 82134 | SH |  | SOLE | 0 | 0 | 0 | 82134 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 CB | 46138J791 |  | 292335 | 15350 | SH |  | SOLE | 0 | 0 | 0 | 15350 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2023 CB | 46138J866 |  | 2073451 | 98501 | SH |  | SOLE | 0 | 0 | 0 | 98501 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 CB | 46138J841 |  | 1852228 | 90089 | SH |  | SOLE | 0 | 0 | 0 | 90089 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 784859 | 2619 | SH |  | SOLE | 0 | 0 | 0 | 2619 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 1277364 | 36135 | SH |  | SOLE | 0 | 0 | 0 | 36135 |
| ISHARES INC | MSCI FRONTIER | 464286145 |  | 468414 | 18340 | SH |  | SOLE | 0 | 0 | 0 | 18340 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 422503 | 8523 | SH |  | SOLE | 0 | 0 | 0 | 8523 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 328670 | 4964 | SH |  | SOLE | 0 | 0 | 0 | 4964 |
| ISHARES TR | CORE TOTAL USD | 46434V613 |  | 525018 | 11514 | SH |  | SOLE | 0 | 0 | 0 | 11514 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 5195016 | 71468 | SH |  | SOLE | 0 | 0 | 0 | 71468 |
| ISHARES TR | FLTG RATE NT ETF | 46429B655 |  | 3483596 | 68846 | SH |  | SOLE | 0 | 0 | 0 | 68846 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 397486 | 12085 | SH |  | SOLE | 0 | 0 | 0 | 12085 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 9554343 | 36312 | SH |  | SOLE | 0 | 0 | 0 | 36312 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 4133814 | 39890 | SH |  | SOLE | 0 | 0 | 0 | 39890 |
| ISHARES TR | CORE S ETF | 464287200 |  | 22677422 | 55316 | SH |  | SOLE | 0 | 0 | 0 | 55316 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 787859 | 9698 | SH |  | SOLE | 0 | 0 | 0 | 9698 |
| ISHARES TR | 7-10 YR TRSY BD | 464287440 |  | 2053961 | 21184 | SH |  | SOLE | 0 | 0 | 0 | 21184 |
| ISHARES U S ETF TR | BLACKROCK ST MAT | 46431W507 |  | 439594 | 8874 | SH |  | SOLE | 0 | 0 | 0 | 8874 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 317744 | 6325 | SH |  | SOLE | 0 | 0 | 0 | 6325 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 233265 | 1439 | SH |  | SOLE | 0 | 0 | 0 | 1439 |
| KRAFT HEINZ CO | COM | 500754106 |  | 366770 | 9255 | SH |  | SOLE | 0 | 0 | 0 | 9255 |
| MCDONALDS CORP | COM | 580135101 |  | 673397 | 2566 | SH |  | SOLE | 0 | 0 | 0 | 2566 |
| MERCK  CO INC | COM | 58933Y105 |  | 418863 | 3858 | SH |  | SOLE | 0 | 0 | 0 | 3858 |
| MICROSOFT CORP | COM | 594918104 |  | 590152 | 2243 | SH |  | SOLE | 0 | 0 | 0 | 2243 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 585107 | 2752 | SH |  | SOLE | 0 | 0 | 0 | 2752 |
| OREILLY AUTOMOTIVE INC | COM | 67103H107 |  | 745264 | 903 | SH |  | SOLE | 0 | 0 | 0 | 903 |
| PEPSICO INC | COM | 713448108 |  | 597257 | 3390 | SH |  | SOLE | 0 | 0 | 0 | 3390 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 481270 | 4702 | SH |  | SOLE | 0 | 0 | 0 | 4702 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 |  | 4254667 | 42842 | SH |  | SOLE | 0 | 0 | 0 | 42842 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 269932 | 1952 | SH |  | SOLE | 0 | 0 | 0 | 1952 |
| REPUBLIC SVCS INC | COM | 760759100 |  | 205388 | 1613 | SH |  | SOLE | 0 | 0 | 0 | 1613 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 |  | 585374 | 16865 | SH |  | SOLE | 0 | 0 | 0 | 16865 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 |  | 5160796 | 106871 | SH |  | SOLE | 0 | 0 | 0 | 106871 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 |  | 547023 | 12301 | SH |  | SOLE | 0 | 0 | 0 | 12301 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 |  | 434086 | 6346 | SH |  | SOLE | 0 | 0 | 0 | 6346 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 |  | 236950 | 9505 | SH |  | SOLE | 0 | 0 | 0 | 9505 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 |  | 1517722 | 21260 | SH |  | SOLE | 0 | 0 | 0 | 21260 |
| SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 |  | 5035448 | 104297 | SH |  | SOLE | 0 | 0 | 0 | 104297 |
| SCHWAB STRATEGIC TR | INT-TRM U.S TRES | 808524854 |  | 244876 | 4945 | SH |  | SOLE | 0 | 0 | 0 | 4945 |
| SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 |  | 3737131 | 80646 | SH |  | SOLE | 0 | 0 | 0 | 80646 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 559189 | 7281 | SH |  | SOLE | 0 | 0 | 0 | 7281 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 282015 | 3126 | SH |  | SOLE | 0 | 0 | 0 | 3126 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 |  | 346971 | 4755 | SH |  | SOLE | 0 | 0 | 0 | 4755 |
| SHELL PLC | SPON ADS | 780259305 |  | 624052 | 10104 | SH |  | SOLE | 0 | 0 | 0 | 10104 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 272869 | 1574 | SH |  | SOLE | 0 | 0 | 0 | 1574 |
| SPDR SER TR | PORTFOLIO S | 78464A847 |  | 251464 | 5437 | SH |  | SOLE | 0 | 0 | 0 | 5437 |
| SPDR SER TR | BLOOMBERG SHT TE | 78468R408 |  | 315538 | 12775 | SH |  | SOLE | 0 | 0 | 0 | 12775 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 478530 | 9976 | SH |  | SOLE | 0 | 0 | 0 | 9976 |
| TESLA INC | COM | 88160R101 |  | 479033 | 2433 | SH |  | SOLE | 0 | 0 | 0 | 2433 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 773981 | 3523 | SH |  | SOLE | 0 | 0 | 0 | 3523 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 414378 | 4606 | SH |  | SOLE | 0 | 0 | 0 | 4606 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 431520 | 2319 | SH |  | SOLE | 0 | 0 | 0 | 2319 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 1200083 | 5854 | SH |  | SOLE | 0 | 0 | 0 | 5854 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 516268 | 12570 | SH |  | SOLE | 0 | 0 | 0 | 12570 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 |  | 708876 | 15095 | SH |  | SOLE | 0 | 0 | 0 | 15095 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 |  | 302934 | 5147 | SH |  | SOLE | 0 | 0 | 0 | 5147 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 381325 | 2454 | SH |  | SOLE | 0 | 0 | 0 | 2454 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 6579179 | 145525 | SH |  | SOLE | 0 | 0 | 0 | 145525 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 571376 | 5191 | SH |  | SOLE | 0 | 0 | 0 | 5191 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 265201 | 6628 | SH |  | SOLE | 0 | 0 | 0 | 6628 |
| WALMART INC | COM | 931142103 |  | 227467 | 1583 | SH |  | SOLE | 0 | 0 | 0 | 1583 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 231497 | 1503 | SH |  | SOLE | 0 | 0 | 0 | 1503 |
| WILLIAMS COS INC | COM | 969457100 |  | 780583 | 24531 | SH |  | SOLE | 0 | 0 | 0 | 24531 |
| WISDOMTREE TR | EM EX ST-OWNED | 97717X578 |  | 3648269 | 128460 | SH |  | SOLE | 0 | 0 | 0 | 128460 |
| YUM BRANDS INC | COM | 988498101 |  | 610027 | 4646 | SH |  | SOLE | 0 | 0 | 0 | 4646 |

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