# EDGAR Filing Document

**Accession Number:** 0001729755
**File Stem:** 0001221073-23-000012
**Filing Date:** 2023-1
**Character Count:** 15529
**Document Hash:** b5b1eb416fc115c0bcddfa58f8d29a13
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001221073-23-000012.hdr.sgml**: 20230126

**ACCESSION NUMBER**: 0001221073-23-000012

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230126

**DATE AS OF CHANGE**: 20230125

**EFFECTIVENESS DATE**: 20230126

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Strategic Family Wealth Counselors, L.L.C.
- **CENTRAL INDEX KEY:** 0001729755
- **IRS NUMBER:** 223753759
- **STATE OF INCORPORATION:** NJ
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18970
- **FILM NUMBER:** 23553458

**BUSINESS ADDRESS:**
- **STREET 1:** 100 PASSAIC AVENUE
- **CITY:** FAIRFIELD
- **STATE:** NJ
- **ZIP:** 07004
- **BUSINESS PHONE:** 9735753444

**MAIL ADDRESS:**
- **STREET 1:** 100 PASSAIC AVENUE
- **CITY:** FAIRFIELD
- **STATE:** NJ
- **ZIP:** 07004

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Strategic Family Wealth Counselors L.L.C.<br>**Address:** 100 PASSAIC AVENUE<br>FAIRFIELD, NJ 07004

**Form 13F File Number:** 028-18970

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Joseph L. Sluck<br>**Title:** CHIEF COMPLIANCE OFFICER<br>**Phone:** 973-575-3444

**Signature, Place, and Date of Signing:**

/s/Joseph L. Sluck  Fairfield, NJ  01-20-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 106

**Form 13F Information Table Value Total:** $201719731

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 | BBG0025Y4RZ3 | 459619 | 2844 | SH |  | SOLE |  | 0 | 0 | 2844 |
| AMAZON COM INC | COM | 023135106 | BBG001S5PQL7 | 411684 | 4901 | SH |  | SOLE |  | 0 | 0 | 4901 |
| AMGEN INC | COM | 031162100 | BBG001S5NNL6 | 274459 | 1045 | SH |  | SOLE |  | 0 | 0 | 1045 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 4098327 | 31543 | SH |  | SOLE |  | 0 | 0 | 31543 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 415776 | 3200 | PRN | Put | SOLE |  | 0 | 0 | 3200 |
| ARK ETF TR | INNOVATION ETF | 00214Q104 | BBG007FJMV49 | 4797093 | 153556 | SH |  | SOLE |  | 0 | 0 | 153556 |
| AT INC | COM | 00206R102 | BBG001S5VWH2 | 278743 | 15141 | SH |  | SOLE |  | 0 | 0 | 15141 |
| BLACKSTONE MTG TR INC | COM CL A | 09257W100 | BBG001S5Q7V7 | 208957 | 9870 | SH |  | SOLE |  | 0 | 0 | 9870 |
| CAPITAL GROUP GROWTH ETF | SHS CREATION UNI | 14020G101 | BBG015DMY5P8 | 3232673 | 162120 | SH |  | SOLE |  | 0 | 0 | 162120 |
| CLOVER HEALTH INVESTMENTS CO | COM CL A | 18914F103 | BBG00SHY90K3 | 11398 | 12263 | SH |  | SOLE |  | 0 | 0 | 12263 |
| COLGATE PALMOLIVE CO | COM | 194162103 | BBG001S5PVM5 | 369466 | 4689 | SH |  | SOLE |  | 0 | 0 | 4689 |
| COLUMBIA ETF TR I | DIVERSIFID FXD | 19761L508 | BBG00HY5VSC4 | 305168 | 17650 | SH |  | SOLE |  | 0 | 0 | 17650 |
| DISNEY WALT CO | COM | 254687106 | BBG001S5QHF3 | 660953 | 7608 | SH |  | SOLE |  | 0 | 0 | 7608 |
| ETF SER SOLUTIONS | DEFIANCE NEXT | 26922A289 | BBG00NJ314P5 | 322994 | 10813 | SH |  | SOLE |  | 0 | 0 | 10813 |
| EXCHANGE TRADED CONCEPTS TR | BITWISE CRYPTO | 301505624 | BBG01076JFY6 | 263376 | 77692 | SH |  | SOLE |  | 0 | 0 | 77692 |
| EXXON MOBIL CORP | COM | 30231G102 | BBG001S69V32 | 364762 | 3307 | SH |  | SOLE |  | 0 | 0 | 3307 |
| FIRST TR EXCHANGE-TRADED FD | RISNG DIVD ACHIV | 33738R506 | BBG005SW6WS0 | 292964 | 6670 | SH |  | SOLE |  | 0 | 0 | 6670 |
| FIRST TR VALUE LINE DIVID IN | SHS | 33734H106 | BBG001SLWD88 | 5560845 | 139335 | SH |  | SOLE |  | 0 | 0 | 139335 |
| GOLDMAN SACHS ETF TR | ACTIVEBETA INT | 381430107 | BBG00BDMWQF3 | 219496 | 7627 | SH |  | SOLE |  | 0 | 0 | 7627 |
| GOLDMAN SACHS ETF TR | ACTIVEBETA US LG | 381430503 | BBG00B0SKXY1 | 2024174 | 26588 | SH |  | SOLE |  | 0 | 0 | 26588 |
| HERSHEY CO | COM | 427866108 | BBG001S5S148 | 353690 | 1527 | SH |  | SOLE |  | 0 | 0 | 1527 |
| INVESCO ACTIVELY MANAGED ETF | TOTAL RETURN | 46090A804 | BBG00KJR1JM8 | 2257001 | 48569 | SH |  | SOLE |  | 0 | 0 | 48569 |
| INVESCO EXCH TRADED FD TR II | S LOW VOL | 46138E354 | BBG001V18CG8 | 5778810 | 90435 | SH |  | SOLE |  | 0 | 0 | 90435 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2023 CB | 46138J866 | BBG00KJR0YJ0 | 9846449 | 469326 | SH |  | SOLE |  | 0 | 0 | 469326 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 CB | 46138J841 | BBG00KJR2GD3 | 3632611 | 177329 | SH |  | SOLE |  | 0 | 0 | 177329 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 CB | 46138J825 | BBG00KJR2J47 | 731381 | 36315 | SH |  | SOLE |  | 0 | 0 | 36315 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 | BBG00KJR2NN7 | 5026700 | 35587 | SH |  | SOLE |  | 0 | 0 | 35587 |
| ISHARES TR | AGGRES ALLOC ETF | 464289859 | BBG001T3YVL0 | 228902 | 3831 | SH |  | SOLE |  | 0 | 0 | 3831 |
| ISHARES TR | CORE HIGH DV ETF | 46429B663 | BBG001V0XLT8 | 2643826 | 25363 | SH |  | SOLE |  | 0 | 0 | 25363 |
| ISHARES TR | CORE S ETF | 464287200 | BBG001SFB7R6 | 254532 | 662 | SH |  | SOLE |  | 0 | 0 | 662 |
| ISHARES TR | GRWT ALLOCAT ETF | 464289867 | BBG001T3YV58 | 5618878 | 119145 | SH |  | SOLE |  | 0 | 0 | 119145 |
| ISHARES TR | ISHARES BIOTECH | 464287556 | BBG001SGYSW7 | 227919 | 1736 | SH |  | SOLE |  | 0 | 0 | 1736 |
| ISHARES TR | MSCI ACWI ETF | 464288257 | BBG001S56QV7 | 3824782 | 45061 | SH |  | SOLE |  | 0 | 0 | 45061 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 | BBG0025X2G81 | 1999893 | 27738 | SH |  | SOLE |  | 0 | 0 | 27738 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 | BBG001SZV978 | 600303 | 5689 | SH |  | SOLE |  | 0 | 0 | 5689 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | BBG001S56320 | 2749250 | 12833 | SH |  | SOLE |  | 0 | 0 | 12833 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | BBG001S562P7 | 205253 | 1353 | SH |  | SOLE |  | 0 | 0 | 1353 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 | BBG001S561Z8 | 1497861 | 17917 | SH |  | SOLE |  | 0 | 0 | 17917 |
| ISHARES TR | RUS MID CAP ETF | 464287499 | BBG001SJCNS1 | 949224 | 14073 | SH |  | SOLE |  | 0 | 0 | 14073 |
| ISHARES TR | RUSSELL 3000 ETF | 464287689 | BBG001SFC7Z6 | 590098 | 2674 | SH |  | SOLE |  | 0 | 0 | 2674 |
| ISHARES TR | S 500 VAL ETF | 464287408 | BBG001S561K4 | 640484 | 4415 | SH |  | SOLE |  | 0 | 0 | 4415 |
| ISHARES TR | S SML 600 GWT | 464287887 | BBG001SFQL44 | 2237914 | 20708 | SH |  | SOLE |  | 0 | 0 | 20708 |
| ISHARES TR | SELECT DIVID ETF | 464287168 | BBG001SDJVG2 | 371329 | 3079 | SH |  | SOLE |  | 0 | 0 | 3079 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 | BBG00GP26NW0 | 3382712 | 67479 | SH |  | SOLE |  | 0 | 0 | 67479 |
| JANUS DETROIT STR TR | HENDRSN SHRT ETF | 47103U886 | BBG00F7XD8R5 | 2920202 | 61608 | SH |  | SOLE |  | 0 | 0 | 61608 |
| JOHNSON  JOHNSON | COM | 478160104 | BBG001S5SHQ9 | 515209 | 2917 | SH |  | SOLE |  | 0 | 0 | 2917 |
| JPMORGAN CHASE  CO | COM | 46625H100 | BBG001S8CRC3 | 390902 | 2915 | SH |  | SOLE |  | 0 | 0 | 2915 |
| MARATHON OIL CORP | COM | 565849106 | BBG001S69V69 | 280093 | 10347 | SH |  | SOLE |  | 0 | 0 | 10347 |
| MARATHON PETE CORP | COM | 56585A102 | BBG001S169P1 | 1208012 | 10379 | SH |  | SOLE |  | 0 | 0 | 10379 |
| MERCK  CO INC | COM | 58933Y105 | BBG001S5TC52 | 246201 | 2219 | SH |  | SOLE |  | 0 | 0 | 2219 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 1670394 | 6965 | SH |  | SOLE |  | 0 | 0 | 6965 |
| PAYCHEX INC | COM | 704326107 | BBG001S5V135 | 233316 | 2019 | SH |  | SOLE |  | 0 | 0 | 2019 |
| PEPSICO INC | COM | 713448108 | BBG001S695T1 | 224390 | 1242 | SH |  | SOLE |  | 0 | 0 | 1242 |
| PFIZER INC | COM | 717081103 | BBG001S5V466 | 9022698 | 176087 | SH |  | SOLE |  | 0 | 0 | 176087 |
| PNC FINL SVCS GROUP INC | COM | 693475105 | BBG001S5V947 | 961055 | 6085 | SH |  | SOLE |  | 0 | 0 | 6085 |
| PROCTER AND GAMBLE CO | COM | 742718109 | BBG001S5V4L9 | 210365 | 1388 | SH |  | SOLE |  | 0 | 0 | 1388 |
| RELIANCE STEEL  ALUMINUM CO | COM | 759509102 | BBG001S81M27 | 314712 | 1555 | SH |  | SOLE |  | 0 | 0 | 1555 |
| ROBLOX CORP | CL A | 771049103 | BBG001V1Y6Z1 | 14249580 | 500688 | SH |  | SOLE |  | 0 | 0 | 500688 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | BBG001T5XQY3 | 882326 | 27393 | SH |  | SOLE |  | 0 | 0 | 27393 |
| SCHWAB STRATEGIC TR | INTL SCEQT ETF | 808524888 | BBG001T6L7C0 | 693447 | 22035 | SH |  | SOLE |  | 0 | 0 | 22035 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 | BBG001T5XQT9 | 4199702 | 93722 | SH |  | SOLE |  | 0 | 0 | 93722 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | BBG0025RWLM4 | 9439039 | 124954 | SH |  | SOLE |  | 0 | 0 | 124954 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | BBG001T66WN0 | 6592062 | 118648 | SH |  | SOLE |  | 0 | 0 | 118648 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | BBG001T66WQ7 | 551927 | 8360 | SH |  | SOLE |  | 0 | 0 | 8360 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | BBG001T5XQV6 | 6383189 | 141377 | SH |  | SOLE |  | 0 | 0 | 141377 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | BBG001V036R6 | 6330011 | 96479 | SH |  | SOLE |  | 0 | 0 | 96479 |
| SCHWAB STRATEGIC TR | US REIT ETF | 808524847 | BBG001V039G2 | 961279 | 49833 | SH |  | SOLE |  | 0 | 0 | 49833 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 | BBG001T5XQW5 | 6492815 | 160277 | SH |  | SOLE |  | 0 | 0 | 160277 |
| SEELOS THERAPEUTICS INC | COM | 81577F109 | BBG001S7J019 | 69258 | 102000 | SH |  | SOLE |  | 0 | 0 | 102000 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 | BBG001S7T1S7 | 414595 | 4740 | SH |  | SOLE |  | 0 | 0 | 4740 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 | BBG001S7T223 | 302812 | 8854 | SH |  | SOLE |  | 0 | 0 | 8854 |
| SELECT SECTOR SPDR TR | SBI CONS DISCR | 81369Y407 | BBG001S7T1Q9 | 258320 | 2000 | SH |  | SOLE |  | 0 | 0 | 2000 |
| SIRIUS XM HOLDINGS INC | COM | 82968B103 | BBG001S70ZY6 | 107935 | 18482 | SH |  | SOLE |  | 0 | 0 | 18482 |
| SPDR DOW JONES INDL AVERAGE | UT SER 1 | 78467X109 | BBG001S8LH99 | 225391 | 680 | SH |  | SOLE |  | 0 | 0 | 680 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 | BBG001S72SM3 | 5228494 | 13672 | SH |  | SOLE |  | 0 | 0 | 13672 |
| SPDR SER TR | BLOOMBERG HIGH Y | 78468R622 | BBG001SQS7X7 | 282870 | 3143 | SH |  | SOLE |  | 0 | 0 | 3143 |
| SPDR SER TR | NUVEEN BLMBRG SH | 78468R739 | BBG001T083N5 | 1357199 | 28889 | SH |  | SOLE |  | 0 | 0 | 28889 |
| SPDR SER TR | S DIVID ETF | 78464A763 | BBG001SPTBP8 | 6017340 | 48096 | SH |  | SOLE |  | 0 | 0 | 48096 |
| SSGA ACTIVE ETF TR | SPDR TR TACTIC | 78467V848 | BBG0084H8485 | 522267 | 13044 | SH |  | SOLE |  | 0 | 0 | 13044 |
| SSGA ACTIVE ETF TR | ULT SHT TRM BD | 78467V707 | BBG005D236G5 | 753437 | 18843 | SH |  | SOLE |  | 0 | 0 | 18843 |
| TARGET CORP | COM | 87612E106 | BBG001SC0K41 | 308215 | 2068 | SH |  | SOLE |  | 0 | 0 | 2068 |
| TESLA INC | COM | 88160R101 | BBG001SQKGD7 | 191914 | 1558 | SH |  | SOLE |  | 0 | 0 | 1558 |
| TESLA INC | COM | 88160R101 | BBG001SQKGD7 | 12318 | 100 | PRN | Call | SOLE |  | 0 | 0 | 100 |
| TEXAS INSTRS INC | COM | 882508104 | BBG001S5WYZ7 | 258074 | 1562 | SH |  | SOLE |  | 0 | 0 | 1562 |
| TWILIO INC | CL A | 90138F102 | BBG0029ZX859 | 1027377 | 20984 | SH |  | SOLE |  | 0 | 0 | 20984 |
| UBER TECHNOLOGIES INC | COM | 90353T100 | BBG002B04MW4 | 3066817 | 124012 | SH |  | SOLE |  | 0 | 0 | 124012 |
| UNION PAC CORP | COM | 907818108 | BBG001S5X2M0 | 484751 | 2341 | SH |  | SOLE |  | 0 | 0 | 2341 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 | BBG001S6WCJ1 | 583903 | 1101 | SH |  | SOLE |  | 0 | 0 | 1101 |
| VALLEY NATL BANCORP | COM | 919794107 | BBG001S7H654 | 284480 | 25153 | SH |  | SOLE |  | 0 | 0 | 25153 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 | BBG001SHTTS4 | 1950713 | 9154 | SH |  | SOLE |  | 0 | 0 | 9154 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | BBG001SHVTS1 | 1934453 | 9491 | SH |  | SOLE |  | 0 | 0 | 9491 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 | BBG001TC6MC1 | 351340 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | BBG001SHTTV0 | 1955786 | 10656 | SH |  | SOLE |  | 0 | 0 | 10656 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | BBG001SHVR78 | 2381153 | 16963 | SH |  | SOLE |  | 0 | 0 | 16963 |
| VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 | BBG001T2YZG9 | 976809 | 11333 | SH |  | SOLE |  | 0 | 0 | 11333 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | BBG001SSPWL4 | 206828 | 4928 | SH |  | SOLE |  | 0 | 0 | 4928 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | BBG001SS0V24 | 6518208 | 60237 | SH |  | SOLE |  | 0 | 0 | 60237 |
| VANGUARD WORLD FDS | INF TECH ETF | 92204A702 | BBG001SHTTR5 | 238440 | 747 | SH |  | SOLE |  | 0 | 0 | 747 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 | BBG001S67QY1 | 479825 | 12178 | SH |  | SOLE |  | 0 | 0 | 12178 |
| VIATRIS INC | COM | 92556V106 | BBG00Y52JV51 | 239072 | 21480 | SH |  | SOLE |  | 0 | 0 | 21480 |
| VISA INC | COM CL A | 92826C839 | BBG001SRCFY3 | 881348 | 4242 | SH |  | SOLE |  | 0 | 0 | 4242 |
| WARBY PARKER INC | CL A COM | 93403J106 | BBG005DWN8L7 | 233458 | 17306 | SH |  | SOLE |  | 0 | 0 | 17306 |
| WISDOMTREE TR | ITL HDG QTLY DIV | 97717X594 | BBG006G0J5J6 | 258138 | 7245 | SH |  | SOLE |  | 0 | 0 | 7245 |
| WISDOMTREE TR | US LARGECAP DIVD | 97717W307 | BBG001SHL7K8 | 5375471 | 86771 | SH |  | SOLE |  | 0 | 0 | 86771 |
| WISDOMTREE TR | US MIDCAP DIVID | 97717W505 | BBG001SHKG74 | 523078 | 12715 | SH |  | SOLE |  | 0 | 0 | 12715 |
| WISDOMTREE TR | US QTLY DIV GRT | 97717X669 | BBG004LMH3Z6 | 262189 | 4344 | SH |  | SOLE |  | 0 | 0 | 4344 |

---