# EDGAR Filing Document

**Accession Number:** 0001885408
**File Stem:** 0001213900-25-066095
**Filing Date:** 2025-7
**Character Count:** 7516
**Document Hash:** 64cbef615242ee12867d6bfda8e247bb
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001213900-25-066095.hdr.sgml**: 20250721

**ACCESSION NUMBER**: 0001213900-25-066095

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 3

**CONFORMED PERIOD OF REPORT**: 20250721

**FILED AS OF DATE**: 20250721

**DATE AS OF CHANGE**: 20250721

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Jeffs' Brands Ltd
- **CENTRAL INDEX KEY:** 0001885408
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-MISCELLANEOUS RETAIL [5900]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 000000000
- **STATE OF INCORPORATION:** L3
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41482
- **FILM NUMBER:** 251137246

**BUSINESS ADDRESS:**
- **STREET 1:** 7 MEZADA STREET
- **CITY:** BNEI BRAK
- **STATE:** L3
- **ZIP:** 5126112
- **BUSINESS PHONE:** 0097236899124

**MAIL ADDRESS:**
- **STREET 1:** 7 MEZADA STREET
- **CITY:** BNEI BRAK
- **STATE:** L3
- **ZIP:** 5126112

**UNITED STATES<br> SECURITIES AND EXCHANGE COMMISSION<br> Washington, D.C. 20549**

**Form 6-K**

Report of Foreign Private Issuer<br> Pursuant to Rule 13a-16 or 15d-16<br> under the Securities Exchange Act of 1934

For the month of July 2025

Commission file number: 001-41482

**<u>Jeffs' Brands Ltd</u>**

(Translation of registrant's name into English)

**7 Mezada St.<br> <u>Bnei Brak, Israel 5126112</u>**<br> (Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

**<u>CONTENTS</u>**

On July 21, 2025, the board of directors (the "Board") of Jeffs' Brands Ltd ("Jeffs' Brands" or the "Company") approved the appointment of Mr. Eliyahu Zamir as the Company's Chief Executive Officer, effective as of August 1, 2025.

Mr. Zamir will replace Mr. Viki Hakmon, who resigned from his position as the Company's Chief Executive Officer, effective as of July 31, 2025. On July 21, 2025, Mr. Hakmon also resigned from his position as a director on the Board, effective immediately. Mr. Hakmon's resignation did not result from any disagreements with the Company or the Board and he will continue to support the Company as a consultant to the Company's subsidiary, Fort Products Limited.

The Company expects to enter into its standard form of indemnification agreement with Mr. Zaimr on the same terms as the indemnification agreements previously entered into between the Company and each of its directors and executive officers. Mr. Zamir is not a party to any transactions that are disclosable under Item 404 of Regulation S-K.

Mr. Eliyahu Zamir has extensive experience as an executive and director in financial and public companies. He has held a variety of senior positions, including serving as an investment portfolio manager chief executive officer of an underwriting company, and as chief financial officer of Euro-Sat Investments Ltd. Mr. Zamir served as a director of Synopsys Ltd., a company previously traded on the TASE, as an external director and member of the audit committee and the compensation committee of the board of directors of Formula Systems Ltd (Nasdaq: FORTY, TASE: FORTY), as a director and member of the audit committee of the board of directors of AI Conversation Systems Ltd. and serves as an independent director of NewMed Energy – L.P. (TASE: NWMD) since 2024. He has also provided financial advisory services to numerous companies and private equity funds in connection with public and private offerings. Mr. Zamir holds a B.A. in business administration with a specialization in accounting and finance from the College of Management (Israel) and an M.B.A. with a specialization in finance from Ben-Gurion University (Israel).

**EXHIBIT INDEX**

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| | |
|:---|:---|
| **Exhibit No.** |  |
| 99.1 | [Press release issued by Jeffs Brands Ltd, dated July 21, 2025, titled "Jeffs' Brands Appoints Accomplished Capital Markets and M&A Expert as Chief Executive Officer".](ea024966702ex99-1_jeffs.htm) |

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**<u>SIGNATURES</u>**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **Jeffs' Brands Ltd** | **Jeffs' Brands Ltd** |
| Date: July 21, 2025 | By: | /s/ Ronen Zalayet |
|  |  | Ronen Zalayet |
|  |  | Chief Financial Officer |

---

## Exhibit 99.1

**Exhibit 99.1**

![](ex99-1_001.jpg)

**Jeffs' Brands Appoints Accomplished Capital Markets and Experience M&A Professional as Chief Executive Officer**

Tel Aviv, Israel, July 21, 2025 (GLOBE NEWSWIRE) -- Jeffs' Brands Ltd ("Jeffs' Brands" or the "Company") (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, today announced the appointment of Mr. Eliyahu Zamir as the Company's new Chief Executive Officer, effective as of August 1, 2025. Mr. Eliyahu Zamir will replace Mr. Viki Hakmon, who will step down from his position as the Company's Chief Executive Officer, effective as of July 31, 2025. On July 21, 2025, Mr. Hakmon also resigned from the Board of Directors, effective immediately. Mr. Hakmon's resignation did not result from any disagreements with the Company or the Board of Directors and he will continue to support the Company as a consultant of the Company's subsidiary, Fort Products Limited.

Mr. Zamir has over two decades of experience in corporate finance, public markets, M&A, and strategic growth, having held key executive and board positions in both public and private companies across multiple sectors. His background includes leading equity financing offering totaling over $150 million from institutional investors, advising companies through initial public offerings ("IPO") and pre-IPO strategies, and executing complex merger transactions.

Most recently, Mr. Zamir has served as a director at several publicly listed companies, including as an independent director of NewMed Energy – L.P. (TASE: NWMD) since 2024, and as external director and a member of the audit committee of the board of directors and the compensation committee of the board of directors of Formula Systems Ltd (Nasdaq: FORTY, TASE: FORTY). He has also led financial and strategic initiatives in the renewable energy sector in Europe, further demonstrating his ability to scale companies in emerging and high-growth markets.

Mr. Zamir holds an MBA with a specialization in Finance from Ben-Gurion University (Israel) and a B.A. in Business Administration with a specialization in accounting and finance from the College of Management (Israel).

Jeffs' Brands believes Mr. Zamir's appointment marks a significant step in positioning the Company for long-term strategic expansion, capital markets engagement and value creation for shareholders.

**About Jeffs' Brands**

Jeffs' Brands aims to transform the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through the Company's management team's insight into the FBA Amazon business model, it aims to use both human capability and advanced technology to take products to the next level. For more information on Jeffs' Brands visit https://jeffsbrands.com<u>.</u>

**Forward-Looking Statement Disclaimer**

<u>Investor Relations Contact</u>:

Michal Efraty<br> Adi and Michal PR- IR<br> Investor Relations, Israel<br> michal@efraty.com