# EDGAR Filing Document

**Accession Number:** 0000925953
**File Stem:** 0001214659-23-002556
**Filing Date:** 2023-2
**Character Count:** 13153
**Document Hash:** 7797dbbded974efcfe8753603074a9a9
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001214659-23-002556.hdr.sgml**: 20230215

**ACCESSION NUMBER**: 0001214659-23-002556

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230215

**DATE AS OF CHANGE**: 20230215

**EFFECTIVENESS DATE**: 20230215

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** INVESTMENT ADVISORY SERVICES INC /TX /ADV
- **CENTRAL INDEX KEY:** 0000925953
- **IRS NUMBER:** 760430688
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-21110
- **FILM NUMBER:** 23634510

**BUSINESS ADDRESS:**
- **STREET 1:** 9303 NEW TRAILS DR.
- **STREET 2:** SUITE 450
- **CITY:** THE WOODLANDS
- **STATE:** TX
- **ZIP:** 77381
- **BUSINESS PHONE:** 2813640606

**MAIL ADDRESS:**
- **STREET 1:** 9303 NEW TRAILS DR.
- **STREET 2:** SUITE 450
- **CITY:** THE WOODLANDS
- **STATE:** TX
- **ZIP:** 77381

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** INVESTMENT ADVISORY SERVICES INC /TX/ /ADV
- **DATE OF NAME CHANGE:** 20210219

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** INVESTMENT ADVISORY SERVICES INC /TX/                   /ADV
- **DATE OF NAME CHANGE:** 19940624

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** INVESTMENT ADVISORY SERVICES INC /TX /ADV<br>**Address:** 9303 New Trails Dr.<br>Suite 450<br>The Woodlands, TX 77381

**Form 13F File Number:** 028-21110

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** CJ Haynes<br>**Title:** Chief Compliance Officer<br>**Phone:** 281-364-0606

**Signature, Place, and Date of Signing:**

/CJ Haynes  The Woodlands, TX  02-15-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 96

**Form 13F Information Table Value Total:** $194491951

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBOTT LABS | COM | 002824100 |  | 2500352 | 22692 | SH |  | SOLE |  | 22692 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 5217790 | 32163 | SH |  | SOLE |  | 32163 | 0 | 0 |
| AFLAC INC | COM | 001055102 |  | 404447 | 5622 | SH |  | SOLE |  | 5622 | 0 | 0 |
| AIR PRODS  CHEMS INC | COM | 009158106 |  | 245375 | 796 | SH |  | SOLE |  | 796 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 283936 | 3960 | SH |  | SOLE |  | 3960 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 636100 | 7210 | SH |  | SOLE |  | 7210 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 1077743 | 13150 | SH |  | SOLE |  | 13150 | 0 | 0 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 2054275 | 13904 | SH |  | SOLE |  | 13904 | 0 | 0 |
| AMERISOURCEBERGEN CORP | COM | 03073E105 |  | 597286 | 3604 | SH |  | SOLE |  | 3604 | 0 | 0 |
| AMGEN INC | COM | 031162100 |  | 1589433 | 6052 | SH |  | SOLE |  | 6052 | 0 | 0 |
| APA CORPORATION | COM | 03743Q108 |  | 603712 | 12933 | SH |  | SOLE |  | 12933 | 0 | 0 |
| APARTMENT INCOME REIT CORP | COM | 03750L109 |  | 412166 | 12013 | SH |  | SOLE |  | 12013 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 7742666 | 59591 | SH |  | SOLE |  | 59591 | 0 | 0 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 1154649 | 4834 | SH |  | SOLE |  | 4834 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 |  | 1554977 | 46608 | SH |  | SOLE |  | 46608 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 278010 | 900 | SH |  | SOLE |  | 900 | 0 | 0 |
| BLACKROCK INC | COM | 09247X101 |  | 2615909 | 3663 | SH |  | SOLE |  | 3663 | 0 | 0 |
| CAMDEN PPTY TR | SH BEN INT | 133131102 |  | 460274 | 4114 | SH |  | SOLE |  | 4114 | 0 | 0 |
| CARRIER GLOBAL CORPORATION | COM | 14448C104 |  | 460166 | 11156 | SH |  | SOLE |  | 11156 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 3341096 | 18418 | SH |  | SOLE |  | 18418 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 |  | 1269532 | 26197 | SH |  | SOLE |  | 26197 | 0 | 0 |
| COCA COLA CO | COM | 191216100 |  | 3544880 | 55441 | SH |  | SOLE |  | 55441 | 0 | 0 |
| COLGATE PALMOLIVE CO | COM | 194162103 |  | 444691 | 5644 | SH |  | SOLE |  | 5644 | 0 | 0 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 371228 | 2921 | SH |  | SOLE |  | 2921 | 0 | 0 |
| CONSTELLATION ENERGY CORP | COM | 21037T109 |  | 370789 | 4301 | SH |  | SOLE |  | 4301 | 0 | 0 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 1235903 | 2707 | SH |  | SOLE |  | 2707 | 0 | 0 |
| COTERRA ENERGY INC | COM | 127097103 |  | 2608302 | 106158 | SH |  | SOLE |  | 106158 | 0 | 0 |
| CUMMINS INC | COM | 231021106 |  | 676176 | 2791 | SH |  | SOLE |  | 2791 | 0 | 0 |
| CVS HEALTH CORP | COM | 126650100 |  | 2572871 | 27447 | SH |  | SOLE |  | 27447 | 0 | 0 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 696212 | 6760 | SH |  | SOLE |  | 6760 | 0 | 0 |
| EOG RES INC | COM | 26875P101 |  | 487652 | 3765 | SH |  | SOLE |  | 3765 | 0 | 0 |
| EXELON CORP | COM | 30161N101 |  | 573316 | 13262 | SH |  | SOLE |  | 13262 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 5951103 | 53643 | SH |  | SOLE |  | 53643 | 0 | 0 |
| FEDEX CORP | COM | 31428X106 |  | 1071675 | 6188 | SH |  | SOLE |  | 6188 | 0 | 0 |
| FIDELITY COVINGTON TRUST | FIDELITY GROWTH | 316092337 |  | 932995 | 73801 | SH |  | SOLE |  | 73801 | 0 | 0 |
| FREEPORT-MCMORAN INC | CL B | 35671D857 |  | 676662 | 17807 | SH |  | SOLE |  | 17807 | 0 | 0 |
| GENERAL MLS INC | COM | 370334104 |  | 2120274 | 25287 | SH |  | SOLE |  | 25287 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 |  | 4127146 | 12988 | SH |  | SOLE |  | 12988 | 0 | 0 |
| INDEPENDENCE RLTY TR INC | COM | 45378A106 |  | 526673 | 31238 | SH |  | SOLE |  | 31238 | 0 | 0 |
| INTEL CORP | COM | 458140100 |  | 1187963 | 44718 | SH |  | SOLE |  | 44718 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 436613 | 3032 | SH |  | SOLE |  | 3032 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 2455291 | 17376 | SH |  | SOLE |  | 17376 | 0 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 7928138 | 29555 | SH |  | SOLE |  | 29555 | 0 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 1426080 | 5896 | SH |  | SOLE |  | 5896 | 0 | 0 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 1368856 | 14464 | SH |  | SOLE |  | 14464 | 0 | 0 |
| ISHARES TR | CORE S US GWT | 464287671 |  | 2094944 | 25699 | SH |  | SOLE |  | 25699 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 8419658 | 151444 | SH |  | SOLE |  | 151444 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 6150350 | 34660 | SH |  | SOLE |  | 34660 | 0 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 2422099 | 17839 | SH |  | SOLE |  | 17839 | 0 | 0 |
| LABORATORY CORP AMER HLDGS | COM NEW | 50540R409 |  | 1082973 | 4599 | SH |  | SOLE |  | 4599 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 5136497 | 19432 | SH |  | SOLE |  | 19432 | 0 | 0 |
| MCKESSON CORP | COM | 58155Q103 |  | 1202260 | 3205 | SH |  | SOLE |  | 3205 | 0 | 0 |
| MEDTRONIC PLC | SHS | G5960L103 |  | 669946 | 8482 | SH |  | SOLE |  | 8482 | 0 | 0 |
| MERCK  CO INC | COM | 58933Y105 |  | 550756 | 4700 | SH |  | SOLE |  | 4700 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 13874702 | 57758 | SH |  | SOLE |  | 57758 | 0 | 0 |
| MID-AMER APT CMNTYS INC | COM | 59522J103 |  | 557785 | 3553 | SH |  | SOLE |  | 3553 | 0 | 0 |
| MIDWESTONE FINL GROUP INC NE | COM | 598511103 |  | 285750 | 9000 | SH |  | SOLE |  | 9000 | 0 | 0 |
| NIKE INC | CL B | 654106103 |  | 1285500 | 10986 | SH |  | SOLE |  | 10986 | 0 | 0 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 344280 | 631 | SH |  | SOLE |  | 631 | 0 | 0 |
| ONEOK INC NEW | COM | 682680103 |  | 256230 | 3900 | SH |  | SOLE |  | 3900 | 0 | 0 |
| OTIS WORLDWIDE CORP | COM | 68902V107 |  | 452008 | 5772 | SH |  | SOLE |  | 5772 | 0 | 0 |
| PACER FDS TR | US CASH COWS 100 | 69374H881 |  | 422649 | 6094 | SH |  | SOLE |  | 6094 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 2931204 | 16091 | SH |  | SOLE |  | 16091 | 0 | 0 |
| PFIZER INC | COM | 717081103 |  | 913236 | 17313 | SH |  | SOLE |  | 17313 | 0 | 0 |
| PINNACLE WEST CAP CORP | COM | 723484101 |  | 379135 | 4986 | SH |  | SOLE |  | 4986 | 0 | 0 |
| PIONEER NAT RES CO | COM | 723787107 |  | 251001 | 1099 | SH |  | SOLE |  | 1099 | 0 | 0 |
| POOL CORP | COM | 73278L105 |  | 1182958 | 3913 | SH |  | SOLE |  | 3913 | 0 | 0 |
| PPL CORP | COM | 69351T106 |  | 542411 | 18563 | SH |  | SOLE |  | 18563 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 2590230 | 16892 | SH |  | SOLE |  | 16892 | 0 | 0 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 1438368 | 14132 | SH |  | SOLE |  | 14132 | 0 | 0 |
| ROSS STORES INC | COM | 778296103 |  | 232140 | 2000 | SH |  | SOLE |  | 2000 | 0 | 0 |
| SCHLUMBERGER LTD | COM STK | 806857108 |  | 627592 | 11876 | SH |  | SOLE |  | 11876 | 0 | 0 |
| SCHWAB CHARLES CORP | COM | 808513105 |  | 2717759 | 32642 | SH |  | SOLE |  | 32642 | 0 | 0 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 14044105 | 184974 | SH |  | SOLE |  | 184974 | 0 | 0 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 2396494 | 25826 | SH |  | SOLE |  | 25826 | 0 | 0 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 316872 | 9265 | SH |  | SOLE |  | 9265 | 0 | 0 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 1897552 | 15249 | SH |  | SOLE |  | 15249 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 431103 | 3042 | SH |  | SOLE |  | 3042 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 1294908 | 3386 | SH |  | SOLE |  | 3386 | 0 | 0 |
| SPDR S MIDCAP 400 ETF TR | UTSER1 S | 78467Y107 |  | 203683 | 460 | SH |  | SOLE |  | 460 | 0 | 0 |
| STARBUCKS CORP | COM | 855244109 |  | 1408068 | 14194 | SH |  | SOLE |  | 14194 | 0 | 0 |
| STRYKER CORPORATION | COM | 863667101 |  | 2306323 | 9433 | SH |  | SOLE |  | 9433 | 0 | 0 |
| TARGET CORP | COM | 87612E106 |  | 382419 | 2566 | SH |  | SOLE |  | 2566 | 0 | 0 |
| TELLURIAN INC NEW | COM | 87968A104 |  | 32760 | 19500 | SH |  | SOLE |  | 19500 | 0 | 0 |
| TEXAS INSTRS INC | COM | 882508104 |  | 426102 | 2579 | SH |  | SOLE |  | 2579 | 0 | 0 |
| TREX CO INC | COM | 89531P105 |  | 602025 | 14222 | SH |  | SOLE |  | 14222 | 0 | 0 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 |  | 363567 | 2091 | SH |  | SOLE |  | 2091 | 0 | 0 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 1647451 | 3107 | SH |  | SOLE |  | 3107 | 0 | 0 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 615025 | 1751 | SH |  | SOLE |  | 1751 | 0 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 1900277 | 9903 | SH |  | SOLE |  | 9903 | 0 | 0 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 18742592 | 122658 | SH |  | SOLE |  | 122658 | 0 | 0 |
| VANGUARD WORLD FDS | UTILITIES ETF | 92204A876 |  | 804373 | 5245 | SH |  | SOLE |  | 5245 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 800195 | 3852 | SH |  | SOLE |  | 3852 | 0 | 0 |
| WALMART INC | COM | 931142103 |  | 5215250 | 36609 | SH |  | SOLE |  | 36609 | 0 | 0 |
| WELLTOWER INC | COM | 95040Q104 |  | 282193 | 4361 | SH |  | SOLE |  | 4361 | 0 | 0 |
| ZOETIS INC | CL A | 98978V103 |  | 1072810 | 7320 | SH |  | SOLE |  | 7320 | 0 | 0 |

---