# EDGAR Filing Document

**Accession Number:** 0001334952
**File Stem:** 0001580642-23-000763
**Filing Date:** 2023-2
**Character Count:** 12475
**Document Hash:** 2628488eb1d5912df560a47d47915bbb
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001580642-23-000763.hdr.sgml**: 20230207

**ACCESSION NUMBER**: 0001580642-23-000763

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230207

**DATE AS OF CHANGE**: 20230207

**EFFECTIVENESS DATE**: 20230207

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** INSIGHT 2811, INC.
- **CENTRAL INDEX KEY:** 0001334952
- **IRS NUMBER:** 383345160
- **STATE OF INCORPORATION:** MI
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-11441
- **FILM NUMBER:** 23595416

**BUSINESS ADDRESS:**
- **STREET 1:** 141 W JACKSON BLVD
- **STREET 2:** STE 3636
- **CITY:** CHICAGO
- **STATE:** IL
- **ZIP:** 60604
- **BUSINESS PHONE:** 312-429-0880

**MAIL ADDRESS:**
- **STREET 1:** 141 W JACKSON BLVD
- **STREET 2:** STE 3636
- **CITY:** CHICAGO
- **STATE:** IL
- **ZIP:** 60604

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** INSIGHT 2811 INC.<br>**Address:** 141 W Jackson Blvd<br>Ste 3636<br>Chicago, IL 60604

**Form 13F File Number:** 028-11441

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Jeffrey R. Keen<br>**Title:** Chief Compliance Officer<br>**Phone:** 312-429-0880

**Signature, Place, and Date of Signing:**

/s/ Jeffrey R. Keen  Chicago, IL  02-07-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 95

**Form 13F Information Table Value Total:** $162196

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ISHARES TR | CORE S ETF | 464287200 |  | 876 | 2280 | SH |  | SOLE |  | 2280 | 0 | 0 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 11662 | 76900 | SH |  | SOLE |  | 76900 | 0 | 0 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 6364 | 29707 | SH |  | SOLE |  | 29707 | 0 | 0 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 |  | 1210 | 8725 | SH |  | SOLE |  | 8725 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1401 | 4537 | SH |  | SOLE |  | 4537 | 0 | 0 |
| BOEING CO | COM | 097023105 |  | 284 | 1493 | SH |  | SOLE |  | 1493 | 0 | 0 |
| ABBOTT LABS | COM | 002824100 |  | 221 | 2012 | SH |  | SOLE |  | 2012 | 0 | 0 |
| EBAY INC. | COM | 278642103 |  | 278 | 6700 | SH |  | SOLE |  | 6700 | 0 | 0 |
| INTEL CORP | COM | 458140100 |  | 535 | 20236 | SH |  | SOLE |  | 20236 | 0 | 0 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 |  | 1103 | 5140 | SH |  | SOLE |  | 5140 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 529 | 6468 | SH |  | SOLE |  | 6468 | 0 | 0 |
| QUALCOMM INC | COM | 747525103 |  | 430 | 3915 | SH |  | SOLE |  | 3915 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 1143 | 6471 | SH |  | SOLE |  | 6471 | 0 | 0 |
| PFIZER INC | COM | 717081103 |  | 712 | 13905 | SH |  | SOLE |  | 13905 | 0 | 0 |
| JUNIPER NETWORKS INC | COM | 48203R104 |  | 268 | 8375 | SH |  | SOLE |  | 8375 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 1012 | 4218 | SH |  | SOLE |  | 4218 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 |  | 914 | 19192 | SH |  | SOLE |  | 19192 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 301 | 2135 | SH |  | SOLE |  | 2135 | 0 | 0 |
| COCA COLA CO | COM | 191216100 |  | 330 | 5189 | SH |  | SOLE |  | 5189 | 0 | 0 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 609 | 1252 | SH |  | SOLE |  | 1252 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 581 | 3218 | SH |  | SOLE |  | 3218 | 0 | 0 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 488 | 12398 | SH |  | SOLE |  | 12398 | 0 | 0 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 |  | 2056 | 24589 | SH |  | SOLE |  | 24589 | 0 | 0 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 |  | 2526 | 23977 | SH |  | SOLE |  | 23977 | 0 | 0 |
| ISHARES TR | GLOBAL ENERG ETF | 464287341 |  | 840 | 21545 | SH |  | SOLE |  | 21545 | 0 | 0 |
| STARBUCKS CORP | COM | 855244109 |  | 233 | 2353 | SH |  | SOLE |  | 2353 | 0 | 0 |
| APPLIED MATLS INC | COM | 038222105 |  | 396 | 4070 | SH |  | SOLE |  | 4070 | 0 | 0 |
| TARGET CORP | COM | 87612E106 |  | 458 | 3070 | SH |  | SOLE |  | 3070 | 0 | 0 |
| CVS HEALTH CORP | COM | 126650100 |  | 340 | 3651 | SH |  | SOLE |  | 3651 | 0 | 0 |
| DANAHER CORPORATION | COM | 235851102 |  | 872 | 3285 | SH |  | SOLE |  | 3285 | 0 | 0 |
| MCKESSON CORP | COM | 58155Q103 |  | 327 | 872 | SH |  | SOLE |  | 872 | 0 | 0 |
| MERCK  CO INC | COM | 58933Y105 |  | 1040 | 9372 | SH |  | SOLE |  | 9372 | 0 | 0 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 494 | 5815 | SH |  | SOLE |  | 5815 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 679 | 4483 | SH |  | SOLE |  | 4483 | 0 | 0 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 299 | 872 | SH |  | SOLE |  | 872 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 385 | 1461 | SH |  | SOLE |  | 1461 | 0 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 621 | 4633 | SH |  | SOLE |  | 4633 | 0 | 0 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 775 | 11634 | SH |  | SOLE |  | 11634 | 0 | 0 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 37226 | 458619 | SH |  | SOLE |  | 458619 | 0 | 0 |
| ISHARES TR | 20 YR TR BD ETF | 464287432 |  | 942 | 9458 | SH |  | SOLE |  | 9458 | 0 | 0 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 |  | 480 | 4551 | SH |  | SOLE |  | 4551 | 0 | 0 |
| 3M CO | COM | 88579Y101 |  | 355 | 2960 | SH |  | SOLE |  | 2960 | 0 | 0 |
| COMCAST CORP NEW | CL A | 20030N101 |  | 238 | 6800 | SH |  | SOLE |  | 6800 | 0 | 0 |
| BARRICK GOLD CORP | COM | 067901108 |  | 702 | 40888 | SH |  | SOLE |  | 40888 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 1426 | 10978 | SH |  | SOLE |  | 10978 | 0 | 0 |
| ALLSTATE CORP | COM | 020002101 |  | 382 | 2815 | SH |  | SOLE |  | 2815 | 0 | 0 |
| AMERICAN WTR WKS CO INC NEW | COM | 030420103 |  | 342 | 2243 | SH |  | SOLE |  | 2243 | 0 | 0 |
| ROSS STORES INC | COM | 778296103 |  | 224 | 1928 | SH |  | SOLE |  | 1928 | 0 | 0 |
| ISHARES TR | ISHARES SEMICDTR | 464287523 |  | 417 | 1199 | SH |  | SOLE |  | 1199 | 0 | 0 |
| AGNICO EAGLE MINES LTD | COM | 008474108 |  | 375 | 7210 | SH |  | SOLE |  | 7210 | 0 | 0 |
| NEWMONT CORP | COM | 651639106 |  | 296 | 6266 | SH |  | SOLE |  | 6266 | 0 | 0 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 249 | 456 | SH |  | SOLE |  | 456 | 0 | 0 |
| AUTOZONE INC | COM | 053332102 |  | 207 | 84 | SH |  | SOLE |  | 84 | 0 | 0 |
| WP CAREY INC | COM | 92936U109 |  | 621 | 7951 | SH |  | SOLE |  | 7951 | 0 | 0 |
| ESSENTIAL UTILS INC | COM | 29670G102 |  | 210 | 4397 | SH |  | SOLE |  | 4397 | 0 | 0 |
| NUCOR CORP | COM | 670346105 |  | 201 | 1523 | SH |  | SOLE |  | 1523 | 0 | 0 |
| ASSOCIATED BANC CORP | COM | 045487105 |  | 231 | 10000 | SH |  | SOLE |  | 10000 | 0 | 0 |
| EQUITY RESIDENTIAL | SH BEN INT | 29476L107 |  | 458 | 7763 | SH |  | SOLE |  | 7763 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 245 | 2782 | SH |  | SOLE |  | 2782 | 0 | 0 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 200 | 1180 | SH |  | SOLE |  | 1180 | 0 | 0 |
| VANGUARD WORLD FDS | MATERIALS ETF | 92204A801 |  | 540 | 3174 | SH |  | SOLE |  | 3174 | 0 | 0 |
| SHELL PLC | SPON ADS | 780259305 |  | 385 | 6755 | SH |  | SOLE |  | 6755 | 0 | 0 |
| EAGLE MATLS INC | COM | 26969P108 |  | 445 | 3350 | SH |  | SOLE |  | 3350 | 0 | 0 |
| ARCH CAP GROUP LTD | ORD | G0450A105 |  | 682 | 10860 | SH |  | SOLE |  | 10860 | 0 | 0 |
| VANGUARD WORLD FDS | UTILITIES ETF | 92204A876 |  | 727 | 4740 | SH |  | SOLE |  | 4740 | 0 | 0 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 236 | 6820 | SH |  | SOLE |  | 6820 | 0 | 0 |
| MUELLER WTR PRODS INC | COM SER A | 624758108 |  | 115 | 10728 | SH |  | SOLE |  | 10728 | 0 | 0 |
| SPDR SER TR | S METALS MNG | 78464A755 |  | 347 | 6975 | SH |  | SOLE |  | 6975 | 0 | 0 |
| PROSHARES TR | SHORT S 500 NE | 74347B425 |  | 163 | 10189 | SH |  | SOLE |  | 10189 | 0 | 0 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 |  | 1238 | 16451 | SH |  | SOLE |  | 16451 | 0 | 0 |
| SPDR SER TR | S OILGAS EXP | 78468R556 |  | 297 | 2186 | SH |  | SOLE |  | 2186 | 0 | 0 |
| VANECK ETF TRUST | AGRIBUSINESS ETF | 92189F700 |  | 362 | 4213 | SH |  | SOLE |  | 4213 | 0 | 0 |
| SPDR SER TR | BLOOMBERG 1-3 MO | 78468R663 |  | 7487 | 81855 | SH |  | SOLE |  | 81855 | 0 | 0 |
| MIMEDX GROUP INC | COM | 602496101 |  | 50 | 18032 | SH |  | SOLE |  | 18032 | 0 | 0 |
| PROSHARES TR II | ULSHT BLOOMB OIL | 74347Y797 |  | 203 | 8505 | SH |  | SOLE |  | 8505 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 |  | 32464 | 561470 | SH |  | SOLE |  | 561470 | 0 | 0 |
| SCHWAB STRATEGIC TR | INT-TRM U.S TRES | 808524854 |  | 216 | 4389 | SH |  | SOLE |  | 4389 | 0 | 0 |
| SPDR INDEX SHS FDS | GLB NAT RESRCE | 78463X541 |  | 399 | 6995 | SH |  | SOLE |  | 6995 | 0 | 0 |
| FLEXSHARES TR | MORNSTAR UPSTR | 33939L407 |  | 228 | 5255 | SH |  | SOLE |  | 5255 | 0 | 0 |
| FORTUNE BRANDS INNOVATIONS I | COM | 34964C106 |  | 1484 | 25982 | SH |  | SOLE |  | 25982 | 0 | 0 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 540 | 7155 | SH |  | SOLE |  | 7155 | 0 | 0 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 1891 | 30677 | SH |  | SOLE |  | 30677 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 351 | 2171 | SH |  | SOLE |  | 2171 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 443 | 4998 | SH |  | SOLE |  | 4998 | 0 | 0 |
| INVESCO ACTVELY MNGD ETC FD | OPTIMUM YIELD | 46090F100 |  | 508 | 34400 | SH |  | SOLE |  | 34400 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 1714 | 34187 | SH |  | SOLE |  | 34187 | 0 | 0 |
| ISHARES TR | IBONDS 24 TRM TS | 46436E874 |  | 15754 | 660556 | SH |  | SOLE |  | 660556 | 0 | 0 |
| LISTED FD TR | TRUESHARES STRCT | 53656F664 |  | 308 | 9657 | SH |  | SOLE |  | 9657 | 0 | 0 |
| LISTED FD TR | TRUESHARES STRCD | 53656F763 |  | 203 | 7877 | SH |  | SOLE |  | 7877 | 0 | 0 |
| LISTED FD TR | HORIZON KINETICS | 53656F623 |  | 1078 | 34235 | SH |  | SOLE |  | 34235 | 0 | 0 |
| LISTED FD TR | TRUESHARES LW VO | 53656F474 |  | 822 | 28385 | SH |  | SOLE |  | 28385 | 0 | 0 |
| LISTED FD TR | TRUESHARES STRUC | 53656F755 |  | 223 | 8241 | SH |  | SOLE |  | 8241 | 0 | 0 |
| LISTED FD TR | TRUESHARES STRUC | 53656F730 |  | 223 | 8923 | SH |  | SOLE |  | 8923 | 0 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 255 | 7000 | SH | Put | SOLE |  | 7000 | 0 | 0 |
| MASTERBRAND INC | COMMON STOCK | 57638P104 |  | 196 | 25982 | SH |  | SOLE |  | 25982 | 0 | 0 |

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