# EDGAR Filing Document

**Accession Number:** 0001748726
**File Stem:** 0001748726-25-000005
**Filing Date:** 2025-11
**Character Count:** 11533
**Document Hash:** 94229b92a62562183c75e52491d850ef
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001748726-25-000005.hdr.sgml**: 20251113

**ACCESSION NUMBER**: 0001748726-25-000005

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251113

**DATE AS OF CHANGE**: 20251113

**EFFECTIVENESS DATE**: 20251113

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Watchman Group, Inc.
- **CENTRAL INDEX KEY:** 0001748726

**ORGANIZATION NAME:**
- **EIN:** 201803822
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19900
- **FILM NUMBER:** 251479684

**BUSINESS ADDRESS:**
- **STREET 1:** 5045 LORIMAR DR
- **STREET 2:** SUITE 200
- **CITY:** PLANO
- **STATE:** TX
- **ZIP:** 75093-5739
- **BUSINESS PHONE:** 469-241-0122

**MAIL ADDRESS:**
- **STREET 1:** 5045 LORIMAR DR
- **STREET 2:** SUITE 200
- **CITY:** PLANO
- **STATE:** TX
- **ZIP:** 75093-5739

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Watchman Group Inc.<br>**Address:** 5045 LORIMAR DR<br>SUITE 200<br>PLANO, TX 75093-5739

**Form 13F File Number:** 028-19900

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Deana B Webb<br>**Title:** Operations Manager<br>**Phone:** 469-241-0122

**Signature, Place, and Date of Signing:**

Deana B. Webb  Plano, TX  11-13-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 79

**Form 13F Information Table Value Total:** $413104343

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AFLAC INC | COM | 001055102 |  | 489582 | 4383 | SH |  | SOLE |  | 4375 | 0 | 8 |
| AGILENT TECHNOLOGIES INC | COM | 00846U101 |  | 3471226 | 27045 | SH |  | SOLE |  | 21439 | 0 | 5606 |
| EA SERIES TRUST | FREEDOM 100 EM | 02072L607 |  | 8204728 | 185167 | SH |  | SOLE |  | 155224 | 0 | 29943 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 6358847 | 26109 | SH |  | SOLE |  | 19710 | 0 | 6399 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 5115392 | 21042 | SH |  | SOLE |  | 16957 | 0 | 4085 |
| AMAZON COM INC | COM | 023135106 |  | 4362417 | 19868 | SH |  | SOLE |  | 15716 | 0 | 4152 |
| AMPHENOL CORP NEW | CL A | 032095101 |  | 6899929 | 55757 | SH |  | SOLE |  | 45263 | 0 | 10494 |
| APPLE INC | COM | 037833100 |  | 621552 | 2441 | SH |  | SOLE |  | 1768 | 0 | 673 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 7552412 | 15023 | SH |  | SOLE |  | 11346 | 0 | 3677 |
| CARLISLE COS INC | COM | 142339100 |  | 4257730 | 12943 | SH |  | SOLE |  | 10371 | 0 | 2572 |
| CAVCO INDS INC DEL | COM | 149568107 |  | 4695783 | 8086 | SH |  | SOLE |  | 6503 | 0 | 1583 |
| CISCO SYS INC | COM | 17275R102 |  | 340664 | 4979 | SH |  | SOLE |  | 4944 | 0 | 35 |
| COCA COLA CO | COM | 191216100 |  | 285725 | 4308 | SH |  | SOLE |  | 4056 | 0 | 252 |
| CULLEN FROST BANKERS INC | COM | 229899109 |  | 3299697 | 26029 | SH |  | SOLE |  | 20989 | 0 | 5040 |
| CUMMINS INC | COM | 231021106 |  | 4757576 | 11264 | SH |  | SOLE |  | 9050 | 0 | 2214 |
| D R HORTON INC | COM | 23331A109 |  | 4640259 | 27381 | SH |  | SOLE |  | 22161 | 0 | 5220 |
| DIMENSIONAL ETF TRUST | US TARGETED VLU | 25434V609 |  | 25157642 | 432188 | SH |  | SOLE |  | 342118 | 0 | 90070 |
| DIMENSIONAL ETF TRUST | US CORE EQUITY 2 | 25434V708 |  | 35938376 | 931770 | SH |  | SOLE |  | 715145 | 0 | 216625 |
| DIMENSIONAL ETF TRUST | EMERGING MKTS CO | 25434V732 |  | 11043881 | 344368 | SH |  | SOLE |  | 287512 | 0 | 56856 |
| DIMENSIONAL ETF TRUST | INTL CORE EQUITY | 25434V799 |  | 13804239 | 420989 | SH |  | SOLE |  | 315557 | 0 | 105432 |
| ETF OPPORTUNITIES TRUST | APPLIED FINA VAL | 26923N405 |  | 27117233 | 635183 | SH |  | SOLE |  | 457450 | 0 | 177733 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 263497 | 2337 | SH |  | SOLE |  | 2105 | 0 | 232 |
| META PLATFORMS INC | CL A | 30303M102 |  | 3734248 | 5085 | SH |  | SOLE |  | 3905 | 0 | 1180 |
| FIDELITY MERRIMACK STR TR | TOTAL BD ETF | 316188309 |  | 17096917 | 369743 | SH |  | SOLE |  | 268707 | 0 | 101036 |
| FIRST FINL BANKSHARES INC | COM | 32020R109 |  | 3607953 | 107220 | SH |  | SOLE |  | 87561 | 0 | 19659 |
| GENERAC HLDGS INC | COM | 368736104 |  | 4375502 | 26138 | SH |  | SOLE |  | 19480 | 0 | 6658 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 4979043 | 14601 | SH |  | SOLE |  | 12162 | 0 | 2439 |
| HOME DEPOT INC | COM | 437076102 |  | 329830 | 814 | SH |  | SOLE |  | 739 | 0 | 75 |
| INVESCO GALAXY BITCOIN ETF | COM SHS BEN INT | 46091J101 |  | 355598 | 3119 | SH |  | SOLE |  | 3119 | 0 | 0 |
| INTUIT | COM | 461202103 |  | 4707982 | 6894 | SH |  | SOLE |  | 5801 | 0 | 1093 |
| ISHARES TR | CORE S ETF | 464287200 |  | 404927 | 605 | SH |  | SOLE |  | 283 | 0 | 322 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 7570129 | 116000 | SH |  | SOLE |  | 91777 | 0 | 24223 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 317194 | 1558 | SH |  | SOLE |  | 1558 | 0 | 0 |
| ISHARES TR | S MC 400GR ETF | 464287606 |  | 1351762 | 14097 | SH |  | SOLE |  | 11775 | 0 | 2322 |
| ISHARES TR | CORE S US VLU | 464287663 |  | 213694 | 2138 | SH |  | SOLE |  | 1350 | 0 | 788 |
| ISHARES TR | CORE S US GWT | 464287671 |  | 2677889 | 16275 | SH |  | SOLE |  | 14391 | 0 | 1884 |
| ISHARES TR | 10-20 YR TRS ETF | 464288653 |  | 26003431 | 252485 | SH |  | SOLE |  | 201951 | 0 | 50534 |
| ISHARES TR | U.S. MED DVC ETF | 464288810 |  | 683711 | 11380 | SH |  | SOLE |  | 11380 | 0 | 0 |
| ISHARES TR | EAFE GRWTH ETF | 464288885 |  | 1340368 | 11770 | SH |  | SOLE |  | 9404 | 0 | 2366 |
| ISHARES TR | 0-3 MNTH TREASRY | 46436E718 |  | 5224216 | 51879 | SH |  | SOLE |  | 43010 | 0 | 8869 |
| ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 |  | 421655 | 6487 | SH |  | SOLE |  | 1328 | 0 | 5159 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 356192 | 1921 | SH |  | SOLE |  | 1897 | 0 | 24 |
| LOWES COS INC | COM | 548661107 |  | 3924211 | 15615 | SH |  | SOLE |  | 12926 | 0 | 2689 |
| MARKEL GROUP INC | COM | 570535104 |  | 4436267 | 2321 | SH |  | SOLE |  | 1916 | 0 | 405 |
| MCDONALDS CORP | COM | 580135101 |  | 334887 | 1102 | SH |  | SOLE |  | 1095 | 0 | 7 |
| MICROSOFT CORP | COM | 594918104 |  | 6939619 | 13398 | SH |  | SOLE |  | 12199 | 0 | 1199 |
| NVR INC | COM | 62944T105 |  | 3085310 | 384 | SH |  | SOLE |  | 326 | 0 | 58 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 382300 | 2049 | SH |  | SOLE |  | 74 | 0 | 1975 |
| PACCAR INC | COM | 693718108 |  | 3846574 | 39123 | SH |  | SOLE |  | 32086 | 0 | 7037 |
| PAYPAL HLDGS INC | COM | 70450Y103 |  | 2916105 | 43485 | SH |  | SOLE |  | 35902 | 0 | 7583 |
| PIMCO ETF TR | SHTRM MUN BD ACT | 72201R874 |  | 280158 | 5540 | SH |  | SOLE |  | 5540 | 0 | 0 |
| RAVE RESTAURANT GROUP INC | COM | 754198109 |  | 605068 | 182800 | SH |  | SOLE |  | 9700 | 0 | 173100 |
| RESMED INC | COM | 761152107 |  | 3327462 | 12156 | SH |  | SOLE |  | 9979 | 0 | 2177 |
| RING ENERGY INC | COM | 76680V108 |  | 545000 | 500000 | SH |  | SOLE |  | 439074 | 0 | 60926 |
| SPDR DOW JONES INDL AVERAGE | UT SER 1 | 78467X109 |  | 579675 | 1250 | SH |  | SOLE |  | 0 | 0 | 1250 |
| SSGA ACTIVE TR | SPDR DBLELN EMRG | 78470P309 |  | 2719960 | 61951 | SH |  | SOLE |  | 47165 | 0 | 14786 |
| SERVISFIRST BANCSHARES INC | COM | 81768T108 |  | 2600073 | 32287 | SH |  | SOLE |  | 24472 | 0 | 7815 |
| SIMPLIFY EXCHANGE TRADED FUN | MBS ETF | 82889N525 |  | 39295859 | 780454 | SH |  | SOLE |  | 637110 | 0 | 143344 |
| STRYKER CORPORATION | COM | 863667101 |  | 5788663 | 15659 | SH |  | SOLE |  | 12470 | 0 | 3189 |
| T ROWE PRICE ETF INC | SMALL MID CAP | 87283Q826 |  | 28267079 | 803727 | SH |  | SOLE |  | 658485 | 0 | 145242 |
| TESLA INC | COM | 88160R101 |  | 7332989 | 16489 | SH |  | SOLE |  | 13147 | 0 | 3342 |
| TEXAS PACIFIC LAND CORPORATI | COM | 88262P102 |  | 252083 | 270 | SH |  | SOLE |  | 270 | 0 | 0 |
| UFP INDUSTRIES INC | COM | 90278Q108 |  | 3601796 | 38526 | SH |  | SOLE |  | 32138 | 0 | 6388 |
| UBER TECHNOLOGIES INC | COM | 90353T100 |  | 4466649 | 45592 | SH |  | SOLE |  | 36461 | 0 | 9131 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 261322 | 1211 | SH |  | SOLE |  | 30 | 0 | 1181 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 |  | 278316 | 3527 | SH |  | SOLE |  | 451 | 0 | 3076 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 444307 | 7415 | SH |  | SOLE |  | 4215 | 0 | 3200 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 2062184 | 41186 | SH |  | SOLE |  | 41186 | 0 | 0 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 866518 | 1415 | SH |  | SOLE |  | 300 | 0 | 1115 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 388554 | 1184 | SH |  | SOLE |  | 959 | 0 | 225 |
| VERISK ANALYTICS INC | COM | 92345Y106 |  | 558353 | 2220 | SH |  | SOLE |  | 2220 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 4975955 | 14576 | SH |  | SOLE |  | 12224 | 0 | 2352 |
| WABTEC | COM | 929740108 |  | 4337770 | 21638 | SH |  | SOLE |  | 17639 | 0 | 3999 |
| WALMART INC | COM | 931142103 |  | 808956 | 7849 | SH |  | SOLE |  | 7717 | 0 | 132 |
| WISDOMTREE TR | FLOATNG RAT TREA | 97717Y527 |  | 1175916 | 23392 | SH |  | SOLE |  | 17202 | 0 | 6190 |
| YUM BRANDS INC | COM | 988498101 |  | 345800 | 2275 | SH |  | SOLE |  | 0 | 0 | 2275 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 3434399 | 13927 | SH |  | SOLE |  | 11484 | 0 | 2443 |
| NXP SEMICONDUCTORS N V | COM | N6596X109 |  | 3207578 | 14085 | SH |  | SOLE |  | 11548 | 0 | 2537 |

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