# EDGAR Filing Document

**Accession Number:** 0001589943
**File Stem:** 0000921895-25-002165
**Filing Date:** 2025-8
**Character Count:** 14021
**Document Hash:** 55e25af698c645e0fd171fecf47943db
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000921895-25-002165.hdr.sgml**: 20250812

**ACCESSION NUMBER**: 0000921895-25-002165

**CONFORMED SUBMISSION TYPE**: SCHEDULE 13D/A

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20250812

**DATE AS OF CHANGE**: 20250812

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** RumbleOn, Inc.
- **CENTRAL INDEX KEY:** 0001596961
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROGRAMMING SERVICES [7371]
- **ORGANIZATION NAME:** 06 Technology
- **EIN:** 463951329
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SCHEDULE 13D/A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-89886
- **FILM NUMBER:** 251208554

**BUSINESS ADDRESS:**
- **STREET 1:** 901 W. WALNUT HILL LANE
- **STREET 2:** SUITE 110A
- **CITY:** IRVING
- **STATE:** TX
- **ZIP:** 75038
- **BUSINESS PHONE:** 214-771-9952

**MAIL ADDRESS:**
- **STREET 1:** 901 W. WALNUT HILL LANE
- **STREET 2:** SUITE 110A
- **CITY:** IRVING
- **STATE:** TX
- **ZIP:** 75038

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** RumbleON, Inc.
- **DATE OF NAME CHANGE:** 20170213

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Smart Server, Inc
- **DATE OF NAME CHANGE:** 20140114
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Stone House Capital Management, LLC
- **CENTRAL INDEX KEY:** 0001589943

**ORGANIZATION NAME:**
- **EIN:** 271718948
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SCHEDULE 13D/A

**BUSINESS ADDRESS:**
- **STREET 1:** 1019 KANE CONCOURSE
- **STREET 2:** SUITE 202
- **CITY:** BAY HARBOR ISLANDS
- **STATE:** FL
- **ZIP:** 33154
- **BUSINESS PHONE:** (212) 543-1500

**MAIL ADDRESS:**
- **STREET 1:** 1019 KANE CONCOURSE
- **STREET 2:** SUITE 202
- **CITY:** BAY HARBOR ISLANDS
- **STATE:** FL
- **ZIP:** 33154

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## SCHEDULE 13D

### Under the Securities Exchange Act of 1934

**(Amendment No. 5)**

**RumbleOn, Inc.**

*(Name of Issuer)*

**Class B Common Stock, $0.001 par value**

*(Title of Class of Securities)*

**781386305**

*(CUSIP Number)*

**Mitchell Raab, Esq.**<br>Olshan Frome Wolosky LLP<br>1325 Avenue of the Americas<br>New York NY 10019<br>(212) 451-2300

*(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)*

**08/10/2025**

*(Date of Event Which Requires Filing of this Statement)*

| **CUSIP No.** | **781386305** |

---

| | | | |
|:--|:--|:--|:--|
| 1 | Name of reporting person<br>**Stone House Capital Management, LLC** | Name of reporting person<br>**Stone House Capital Management, LLC** | |
| 2 | Check the appropriate box if a member of a Group (See Instructions)<br>[x] (a)<br>[ ] (b) | Check the appropriate box if a member of a Group (See Instructions)<br>[x] (a)<br>[ ] (b) | |
| 3 | SEC use only | SEC use only | |
| 4 | Source of funds (See Instructions)<br>**AF** | Source of funds (See Instructions)<br>**AF** | |
| 5 | Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)<br>[ ] | Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)<br>[ ] | |
| 6 | Citizenship or place of organization<br>**DELAWARE** | Citizenship or place of organization<br>**DELAWARE** | |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 7 | Sole Voting Power<br>**0.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 8 | Shared Voting Power<br>**7104346.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 9 | Sole Dispositive Power<br>**0.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 10 | Shared Dispositive Power<br>**7104346.00** |
| 11 | Aggregate amount beneficially owned by each reporting person<br>**7104346.00** | Aggregate amount beneficially owned by each reporting person<br>**7104346.00** | |
| 12 | Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)<br>[ ] | Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)<br>[ ] | |
| 13 | Percent of class represented by amount in Row (11)<br>**18.7%** | Percent of class represented by amount in Row (11)<br>**18.7%** | |
| 14 | Type of Reporting Person (See Instructions)<br>**IA** | Type of Reporting Person (See Instructions)<br>**IA** | |

---

| **CUSIP No.** | **781386305** |

---

| | | | |
|:--|:--|:--|:--|
| 1 | Name of reporting person<br>**SH Capital Partners, L.P.** | Name of reporting person<br>**SH Capital Partners, L.P.** | |
| 2 | Check the appropriate box if a member of a Group (See Instructions)<br>[x] (a)<br>[ ] (b) | Check the appropriate box if a member of a Group (See Instructions)<br>[x] (a)<br>[ ] (b) | |
| 3 | SEC use only | SEC use only | |
| 4 | Source of funds (See Instructions)<br>**WC** | Source of funds (See Instructions)<br>**WC** | |
| 5 | Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)<br>[ ] | Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)<br>[ ] | |
| 6 | Citizenship or place of organization<br>**DELAWARE** | Citizenship or place of organization<br>**DELAWARE** | |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 7 | Sole Voting Power<br>**0.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 8 | Shared Voting Power<br>**7104346.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 9 | Sole Dispositive Power<br>**0.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 10 | Shared Dispositive Power<br>**7104346.00** |
| 11 | Aggregate amount beneficially owned by each reporting person<br>**7104346.00** | Aggregate amount beneficially owned by each reporting person<br>**7104346.00** | |
| 12 | Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)<br>[ ] | Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)<br>[ ] | |
| 13 | Percent of class represented by amount in Row (11)<br>**18.7%** | Percent of class represented by amount in Row (11)<br>**18.7%** | |
| 14 | Type of Reporting Person (See Instructions)<br>**PN** | Type of Reporting Person (See Instructions)<br>**PN** | |

---

| **CUSIP No.** | **781386305** |

---

| | | | |
|:--|:--|:--|:--|
| 1 | Name of reporting person<br>**Cohen Mark A.** | Name of reporting person<br>**Cohen Mark A.** | |
| 2 | Check the appropriate box if a member of a Group (See Instructions)<br>[x] (a)<br>[ ] (b) | Check the appropriate box if a member of a Group (See Instructions)<br>[x] (a)<br>[ ] (b) | |
| 3 | SEC use only | SEC use only | |
| 4 | Source of funds (See Instructions)<br>**AF** | Source of funds (See Instructions)<br>**AF** | |
| 5 | Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)<br>[ ] | Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)<br>[ ] | |
| 6 | Citizenship or place of organization<br>**X1** | Citizenship or place of organization<br>**X1** | |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 7 | Sole Voting Power<br>**0.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 8 | Shared Voting Power<br>**7104346.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 9 | Sole Dispositive Power<br>**0.00** |
| Number of Shares<br>Beneficially Owned by<br>Each Reporting Person With: | 10 | Shared Dispositive Power<br>**7104346.00** |
| 11 | Aggregate amount beneficially owned by each reporting person<br>**7104346.00** | Aggregate amount beneficially owned by each reporting person<br>**7104346.00** | |
| 12 | Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)<br>[ ] | Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)<br>[ ] | |
| 13 | Percent of class represented by amount in Row (11)<br>**18.7%** | Percent of class represented by amount in Row (11)<br>**18.7%** | |
| 14 | Type of Reporting Person (See Instructions)<br>**IN** | Type of Reporting Person (See Instructions)<br>**IN** | |

---

**Item 1. Security and Issuer**

**(a) Title of Class of Securities:**
Class B Common Stock, $0.001 par value

**(b) Name of Issuer:**
RumbleOn, Inc.

**(c) Address of Issuer's Principal Executive Offices:**
901 W. WALNUT HILL LANE, SUITE 110A, IRVING, TX, 75038

This Amendment No. 5 to Schedule 13D is jointly filed by and on behalf of each of the Reporting Persons to amend the Schedule 13D related to the shares of Class B Common Stock, $0.001 par value (the "Common Stock") of RumbleOn, Inc., a Nevada corporation (the "Issuer"), initially filed with the U.S. Securities and Exchange Commission on August 11, 2023, as amended and/or supplemented by Amendment No. 1 to the Schedule 13D filed on September 5, 2023, as amended and/or supplemented by Amendment No. 2 to the Schedule 13D filed on December 11, 2023, as amended and/or supplemented by Amendment No. 3 to the Schedule 13D filed on November 18, 2024, and as amended and/or supplemented by Amendment No. 4 to the Schedule 13D filed on December 23, 2024 (as amended, the "Schedule 13D"). Each capitalized term used and not defined herein shall have the meaning assigned to such term in the Schedule 13D. Except as otherwise provided herein, each Item of the Schedule 13D remains unchanged.

**Item 4. Purpose of Transaction**

Item 4 is hereby amended to add the following:

On August 10, 2025, the Issuer entered into separate commitment letters (collectively, the "Commitment Letters") with each of Stone House Capital Management, LLC, Mark Tkach and Bill Coulter (collectively, the "Commitment Parties"), pursuant to which each Commitment Party has committed to make $3,333,334 of subordinated loans to the Issuer (collectively, the "Subordinated Loans"). The aggregate gross proceeds of the Subordinated Loans, or approximately $10 million, will be used by the Issuer to prepay outstanding principal amounts owed under the Issuer's term loan credit agreement (the "Credit Agreement"). The Subordinated Loans will bear interest at a rate per annum of 13.0% per annum, payable semi-annually in-kind by increasing the principal amount of the Subordinated Loans. The Subordinated Loans will mature thirty-six months after the date of funding. The Subordinated Loans will be contractually subordinated in right of payment to the loans outstanding under the Credit Agreement (the "Senior Loans"). Each of the Commitment Parties has agreed to hold and make the commitments available until 11:59 p.m., Eastern Time, on September 5, 2025.

The foregoing description of the Commitment Letters and the Credit Agreement does not purport to be complete and is qualified in its entirety by reference to the Issuer's current report on Form 8-K, dated August 11, 2025, the Issuer's press release, dated August 11, 2025, and the Form of Commitment Letter, dated as of August 10, 2025, which are each incorporated herein by reference to Exhibit 99.25, Exhibit 99.26, and Exhibit 99.27 to this Schedule 13D, respectively.

**Item 5. Interest in Securities of the Issuer**

**(a)**
Item 5(a) is hereby amended and restated in its entirety as follows:

The aggregate number and percentage of the class of securities identified pursuant to Item 1 beneficially owned by each Reporting Person is stated in Items 11 and 13 on the cover page(s) hereto. Item 13 on each cover page hereto is based upon 38,002,422 shares of Class B Common Stock, outstanding as of August 1, 2025, as disclosed in the Issuer's quarterly report on Form 10-Q, filed on August 11, 2025, by the Issuer with the U.S. Securities and Exchange Commission. Each Reporting Person declares that neither the filing of this Schedule 13D nor anything herein shall be construed as an admission that such person is, for the purposes of Section 13(d) or 13(g) of the Act or any other purpose, the beneficial owner of any securities covered by this Schedule 13D. Each Reporting Person may be deemed to be a member of a group with respect to the Issuer or securities of the Issuer for the purposes of Section 13(d) or 13(g) of the Act. Each Reporting Person declares that neither the filing of this Schedule 13D nor anything herein shall be construed as an admission that such person is, for the purposes of Section 13(d) or 13(g) of the Act or any other purpose, (i) acting (or has agreed or is agreeing to act) with any other person as a partnership, limited partnership, syndicate or other group for the purpose of acquiring, holding or disposing of securities of the Issuer or otherwise with respect to the Issuer or any securities of the Issuer or (ii) a member of any syndicate or group with respect to the Issuer or any securities of the Issuer.

**(b)**
—

**(c)**
—

### SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

**Reporting Person:** Stone House Capital Management, LLC

**Signature:** /s/ Mark Cohen

**Name/Title:** Mark Cohen, Managing Member

**Date:** 08/12/2025

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

**Reporting Person:** SH Capital Partners, L.P.

**Signature:** /s/ Mark Cohen

**Name/Title:** Mark Cohen, Managing Member of Stone House Capital Management, LLC, its General Partner

**Date:** 08/12/2025

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

**Reporting Person:** Cohen Mark A.

**Signature:** /s/ Mark Cohen

**Name/Title:** Mark Cohen

**Date:** 08/12/2025