# EDGAR Filing Document

**Accession Number:** 0001438574
**File Stem:** 0001438574-23-000001
**Filing Date:** 2023-1
**Character Count:** 13878
**Document Hash:** 918621d86a6de4abe4d545e20738e2eb
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001438574-23-000001.hdr.sgml**: 20230119

**ACCESSION NUMBER**: 0001438574-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230119

**DATE AS OF CHANGE**: 20230118

**EFFECTIVENESS DATE**: 20230119

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Sterneck Capital Management, LLC
- **CENTRAL INDEX KEY:** 0001438574
- **IRS NUMBER:** 222988722
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-13362
- **FILM NUMBER:** 23535470

**BUSINESS ADDRESS:**
- **STREET 1:** 4510 BELLEVIEW AVE, SUITE 204
- **CITY:** KANSAS CITY
- **STATE:** MO
- **ZIP:** 66209
- **BUSINESS PHONE:** 816-531-2254

**MAIL ADDRESS:**
- **STREET 1:** 4510 BELLEVIEW AVE, SUITE 204
- **CITY:** KANSAS CITY
- **STATE:** MO
- **ZIP:** 66209

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Sterneck Capital Management LLC<br>**Address:** 4510 BELLEVIEW AVE SUITE 204<br>KANSAS CITY, MO 66209

**Form 13F File Number:** 028-13362

**CRD Number (if applicable):** 000111463

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Brandie<br>**Title:** Chief Compliance Officer Chief Operating Officer<br>**Phone:** 816-268-2243

**Signature, Place, and Date of Signing:**

Brandie M Giffin  Kansas, MO  01-18-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 101

**Form 13F Information Table Value Total:** $150785990

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AIR PRODS  CHEMS INC | COM | 009158106 |  | 493216 | 1600 | SH |  | SOLE | 0 | 0 | 0 | 1600 |
| ALIBABA GROUP HLDG LTD | SPONSORED ADS | 01609W102 |  | 1841345 | 20903 | SH |  | SOLE | 0 | 0 | 0 | 20903 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 2433832 | 27430 | SH |  | SOLE | 0 | 0 | 0 | 27430 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 1742250 | 19747 | SH |  | SOLE | 0 | 0 | 0 | 19747 |
| AMAZON COM INC | COM | 023135106 |  | 2988804 | 35581 | SH |  | SOLE | 0 | 0 | 0 | 35581 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 |  | 2720032 | 36506 | SH |  | SOLE | 0 | 0 | 0 | 36506 |
| AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 |  | 2170328 | 40803 | SH |  | SOLE | 0 | 0 | 0 | 40803 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 |  | 320358 | 6350 | SH |  | SOLE | 0 | 0 | 0 | 6350 |
| APPLE INC | COM | 037833100 |  | 13508347 | 103966 | SH |  | SOLE | 0 | 0 | 0 | 103966 |
| ARMADA HOFFLER PPTYS INC | COM | 04208T108 |  | 265972 | 23128 | SH |  | SOLE | 0 | 0 | 0 | 23128 |
| AT INC | COM | 00206R102 |  | 329318 | 17888 | SH |  | SOLE | 0 | 0 | 0 | 17888 |
| AUTOZONE INC | COM | 053332102 |  | 1479708 | 600 | SH |  | SOLE | 0 | 0 | 0 | 600 |
| BANK AMERICA CORP | COM | 060505104 |  | 265861 | 8027 | SH |  | SOLE | 0 | 0 | 0 | 8027 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2532362 | 8198 | SH |  | SOLE | 0 | 0 | 0 | 8198 |
| BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 |  | 937422 | 2 | SH |  | SOLE | 0 | 0 | 0 | 2 |
| BLACKROCK INNOVATION AND GRW | SHS BEN INT | 09260Q108 |  | 69196 | 10161 | SH |  | SOLE | 0 | 0 | 0 | 10161 |
| BLACKSTONE INC | COM | 09260D107 |  | 252246 | 3400 | SH |  | SOLE | 0 | 0 | 0 | 3400 |
| BLUE OWL CAPITAL INC | COM CL A | 09581B103 |  | 156509 | 14765 | SH |  | SOLE | 0 | 0 | 0 | 14765 |
| BOEING CO | COM | 097023105 |  | 401362 | 2107 | SH |  | SOLE | 0 | 0 | 0 | 2107 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 378241 | 5257 | SH |  | SOLE | 0 | 0 | 0 | 5257 |
| CARLYLE GROUP INC | COM | 14316J108 |  | 463117 | 15520 | SH |  | SOLE | 0 | 0 | 0 | 15520 |
| CHEVRON CORP NEW | COM | 166764100 |  | 1038011 | 5783 | SH |  | SOLE | 0 | 0 | 0 | 5783 |
| CHURCH  DWIGHT CO INC | COM | 171340102 |  | 798039 | 9900 | SH |  | SOLE | 0 | 0 | 0 | 9900 |
| CINGULATE INC | COMMON STOCK | 17248W105 |  | 14144 | 14144 | SH |  | SOLE | 0 | 0 | 0 | 14144 |
| CISCO SYS INC | COM | 17275R102 |  | 377007 | 7914 | SH |  | SOLE | 0 | 0 | 0 | 7914 |
| CITIGROUP INC | COM NEW | 172967424 |  | 734254 | 16234 | SH |  | SOLE | 0 | 0 | 0 | 16234 |
| COCA COLA CO | COM | 191216100 |  | 413783 | 6505 | SH |  | SOLE | 0 | 0 | 0 | 6505 |
| CVS HEALTH CORP | COM | 126650100 |  | 466323 | 5004 | SH |  | SOLE | 0 | 0 | 0 | 5004 |
| DIMENSIONAL ETF TRUST | WORLD EX US CORE | 25434V880 |  | 390000 | 18056 | SH |  | SOLE | 0 | 0 | 0 | 18056 |
| DISNEY WALT CO | COM | 254687106 |  | 1972697 | 22706 | SH |  | SOLE | 0 | 0 | 0 | 22706 |
| EA SERIES TRUST | VAL MOMTM TRND | 02072L508 |  | 6025954 | 247168 | SH |  | SOLE | 0 | 0 | 0 | 247168 |
| ELECTRAMECCANICA VEHS CORP | COM NEW | 284849205 |  | 14127 | 23400 | SH |  | SOLE | 0 | 0 | 0 | 23400 |
| ENBRIDGE INC | COM | 29250N105 |  | 368361 | 9421 | SH |  | SOLE | 0 | 0 | 0 | 9421 |
| ENERGY TRANSFER L P | COM UT LTD PTN | 29273V100 |  | 153835 | 12960 | SH |  | SOLE | 0 | 0 | 0 | 12960 |
| ENTERPRISE PRODS PARTNERS L | COM | 293792107 |  | 217080 | 9000 | SH |  | SOLE | 0 | 0 | 0 | 9000 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 249278 | 2260 | SH |  | SOLE | 0 | 0 | 0 | 2260 |
| FEDEX CORP | COM | 31428X106 |  | 659892 | 3810 | SH |  | SOLE | 0 | 0 | 0 | 3810 |
| FIRST TR INTER DURATN PFD | COM | 33718W103 |  | 3460627 | 205135 | SH |  | SOLE | 0 | 0 | 0 | 205135 |
| GENERAL ELECTRIC CO | COM NEW | 369604301 |  | 259665 | 3099 | SH |  | SOLE | 0 | 0 | 0 | 3099 |
| GENERAL MTRS CO | COM | 37045V100 |  | 1488420 | 44246 | SH |  | SOLE | 0 | 0 | 0 | 44246 |
| GOLDMAN SACHS ETF TR | EQUAL WEIGHT US | 381430438 |  | 292365 | 5046 | SH |  | SOLE | 0 | 0 | 0 | 5046 |
| GREAT AJAX CORP | 7.25 CV SR NT 24 | 38983D409 |  | 1311720 | 54792 | SH |  | SOLE | 0 | 0 | 0 | 54792 |
| HERSHA HOSPITALITY TR | PR SHS BEN INT | 427825500 |  | 118317 | 13887 | SH |  | SOLE | 0 | 0 | 0 | 13887 |
| HERTZ GLOBAL HLDGS INC | COM NEW | 42806J700 |  | 1061448 | 68970 | SH |  | SOLE | 0 | 0 | 0 | 68970 |
| HERTZ GLOBAL HLDGS INC | *W EXP 06/30/205 | 42806J148 |  | 517310 | 69391 | SH |  | SOLE | 0 | 0 | 0 | 69391 |
| HONEYWELL INTL INC | COM | 438516106 |  | 225444 | 1052 | SH |  | SOLE | 0 | 0 | 0 | 1052 |
| HP INC | COM | 40434L105 |  | 212380 | 7904 | SH |  | SOLE | 0 | 0 | 0 | 7904 |
| ILLINOIS TOOL WKS INC | COM | 452308109 |  | 275375 | 1250 | SH |  | SOLE | 0 | 0 | 0 | 1250 |
| INTEL CORP | COM | 458140100 |  | 214797 | 8127 | SH |  | SOLE | 0 | 0 | 0 | 8127 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 2328011 | 16524 | SH |  | SOLE | 0 | 0 | 0 | 16524 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 CB | 46138J841 |  | 903598 | 44110 | SH |  | SOLE | 0 | 0 | 0 | 44110 |
| INVESCO EXCHANGE TRADED FD T | FINL PFD ETF | 46137V621 |  | 1121184 | 77860 | SH |  | SOLE | 0 | 0 | 0 | 77860 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 15366823 | 108792 | SH |  | SOLE | 0 | 0 | 0 | 108792 |
| INVESCO EXCHANGE TRADED FD T | GLOBAL DRGN CN | 46137V571 |  | 1917746 | 70170 | SH |  | SOLE | 0 | 0 | 0 | 70170 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 306216 | 10030 | SH |  | SOLE | 0 | 0 | 0 | 10030 |
| ISHARES TR | RUSSELL 3000 ETF | 464287689 |  | 264933 | 1201 | SH |  | SOLE | 0 | 0 | 0 | 1201 |
| ISHARES TR | U S EQUITY FACTR | 46434V282 |  | 4841686 | 124114 | SH |  | SOLE | 0 | 0 | 0 | 124114 |
| ISHARES TR | U.S. FIXED INCME | 46435U796 |  | 397890 | 4768 | SH |  | SOLE | 0 | 0 | 0 | 4768 |
| ISTAR INC | COM | 45031U101 |  | 1129074 | 147978 | SH |  | SOLE | 0 | 0 | 0 | 147978 |
| J P MORGAN EXCHANGE TRADED F | JPMORGAN DIVER | 46641Q407 |  | 7190684 | 75867 | SH |  | SOLE | 0 | 0 | 0 | 75867 |
| J P MORGAN EXCHANGE TRADED F | DIV RTN INT EQ | 46641Q209 |  | 5604194 | 113721 | SH |  | SOLE | 0 | 0 | 0 | 113721 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 863314 | 6438 | SH |  | SOLE | 0 | 0 | 0 | 6438 |
| KRANESHARES TR | CSI CHI INTERNET | 500767306 |  | 2451964 | 81191 | SH |  | SOLE | 0 | 0 | 0 | 81191 |
| KYNDRYL HLDGS INC | COMMON STOCK | 50155Q100 |  | 498487 | 44828 | SH |  | SOLE | 0 | 0 | 0 | 44828 |
| LIBERTY LATIN AMERICA LTD | COM CL C | G9001E128 |  | 922222 | 121345 | SH |  | SOLE | 0 | 0 | 0 | 121345 |
| MANAGED PORTFOLIO SERIES | TORTOISE NRAM PI | 56167N720 |  | 2251539 | 91192 | SH |  | SOLE | 0 | 0 | 0 | 91192 |
| META PLATFORMS INC | CL A | 30303M102 |  | 1203480 | 10001 | SH |  | SOLE | 0 | 0 | 0 | 10001 |
| MICROSOFT CORP | COM | 594918104 |  | 2104181 | 8774 | SH |  | SOLE | 0 | 0 | 0 | 8774 |
| NUVEEN AMT FREE MUN CR INC F | COM | 67071L106 |  | 1249109 | 102892 | SH |  | SOLE | 0 | 0 | 0 | 102892 |
| NUVEEN QUALITY MUNCP INCOME | COM | 67066V101 |  | 876292 | 74262 | SH |  | SOLE | 0 | 0 | 0 | 74262 |
| NUVEEN REAL ASSET INCOME  G | COM | 67074Y105 |  | 770930 | 65891 | SH |  | SOLE | 0 | 0 | 0 | 65891 |
| OLIN CORP | COM PAR $1 | 680665205 |  | 213084 | 4025 | SH |  | SOLE | 0 | 0 | 0 | 4025 |
| PENNANTPARK INVT CORP | COM | 708062104 |  | 474070 | 82447 | SH |  | SOLE | 0 | 0 | 0 | 82447 |
| PFIZER INC | COM | 717081103 |  | 743082 | 14502 | SH |  | SOLE | 0 | 0 | 0 | 14502 |
| PIONEER DIVERSIFIED HIGH INC | COM | 723653101 |  | 533655 | 52942 | SH |  | SOLE | 0 | 0 | 0 | 52942 |
| PUTNAM PREMIER INCOME TR | SH BEN INT | 746853100 |  | 454487 | 125203 | SH |  | SOLE | 0 | 0 | 0 | 125203 |
| QUALCOMM INC | COM | 747525103 |  | 1829727 | 16643 | SH |  | SOLE | 0 | 0 | 0 | 16643 |
| SAFEHOLD INC | COM | 78645L100 |  | 337347 | 11787 | SH |  | SOLE | 0 | 0 | 0 | 11787 |
| SCULPTOR CAP MGMT | COM CL A | 811246107 |  | 120201 | 13880 | SH |  | SOLE | 0 | 0 | 0 | 13880 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 777117 | 22723 | SH |  | SOLE | 0 | 0 | 0 | 22723 |
| SOUTHWEST AIRLS CO | COM | 844741108 |  | 207138 | 6152 | SH |  | SOLE | 0 | 0 | 0 | 6152 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 229014 | 1350 | SH |  | SOLE | 0 | 0 | 0 | 1350 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 |  | 9905983 | 300546 | SH |  | SOLE | 0 | 0 | 0 | 300546 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 3407414 | 8910 | SH |  | SOLE | 0 | 0 | 0 | 8910 |
| SPDR SER TR | PORTFOLI S | 78464A805 |  | 4564052 | 96512 | SH |  | SOLE | 0 | 0 | 0 | 96512 |
| SPROTT PHYSICAL GOLD TR | UNIT | 85207H104 |  | 2901301 | 205766 | SH |  | SOLE | 0 | 0 | 0 | 205766 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 1762208 | 3200 | SH |  | SOLE | 0 | 0 | 0 | 3200 |
| TOPGOLF CALLAWAY BRANDS CORP | COM | 131193104 |  | 197698 | 10010 | SH |  | SOLE | 0 | 0 | 0 | 10010 |
| TRAVELERS COMPANIES INC | COM | 89417E109 |  | 749960 | 4000 | SH |  | SOLE | 0 | 0 | 0 | 4000 |
| UBER TECHNOLOGIES INC | COM | 90353T100 |  | 219503 | 8876 | SH |  | SOLE | 0 | 0 | 0 | 8876 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 |  | 2144227 | 12334 | SH |  | SOLE | 0 | 0 | 0 | 12334 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 248061 | 1424 | SH |  | SOLE | 0 | 0 | 0 | 1424 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 202264 | 1332 | SH |  | SOLE | 0 | 0 | 0 | 1332 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 1649235 | 41859 | SH |  | SOLE | 0 | 0 | 0 | 41859 |
| VINTAGE WINE ESTATES INC | COM | 92747V106 |  | 34149 | 10475 | SH |  | SOLE | 0 | 0 | 0 | 10475 |
| VODAFONE GROUP PLC NEW | SPONSORED ADR | 92857W308 |  | 291111 | 28766 | SH |  | SOLE | 0 | 0 | 0 | 28766 |
| WALMART INC | COM | 931142103 |  | 738017 | 5205 | SH |  | SOLE | 0 | 0 | 0 | 5205 |
| WARNER BROS DISCOVERY INC | COM SER A | 934423104 |  | 143120 | 15097 | SH |  | SOLE | 0 | 0 | 0 | 15097 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 1327749 | 32157 | SH |  | SOLE | 0 | 0 | 0 | 32157 |
| WILLIAMS COS INC | COM | 969457100 |  | 517155 | 15719 | SH |  | SOLE | 0 | 0 | 0 | 15719 |
| ZOETIS INC | CL A | 98978V103 |  | 219825 | 1500 | SH |  | SOLE | 0 | 0 | 0 | 1500 |

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