# EDGAR Filing Document

**Accession Number:** 0001913210
**File Stem:** 0001493152-23-008479
**Filing Date:** 2023-3
**Character Count:** 8373
**Document Hash:** eb69d479d3a0de38721fe3ded9b4a328
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001493152-23-008479.hdr.sgml**: 20230322

**ACCESSION NUMBER**: 0001493152-23-008479

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20230322

**FILED AS OF DATE**: 20230322

**DATE AS OF CHANGE**: 20230322

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Bruush Oral Care Inc.
- **CENTRAL INDEX KEY:** 0001913210
- **STANDARD INDUSTRIAL CLASSIFICATION:** DENTAL EQUIPMENT & SUPPLIES [3843]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** A1
- **FISCAL YEAR END:** 1031

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41460
- **FILM NUMBER:** 23751444

**BUSINESS ADDRESS:**
- **STREET 1:** 128 WEST HASTINGS STREET, UNIT 210
- **CITY:** VANCOUVER
- **STATE:** A1
- **ZIP:** V6B 1G8
- **BUSINESS PHONE:** (844) 427-8774

**MAIL ADDRESS:**
- **STREET 1:** 128 WEST HASTINGS STREET, UNIT 210
- **CITY:** VANCOUVER
- **STATE:** A1
- **ZIP:** V6B 1G8

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 6-K**

**Report of Foreign Private Issuer Pursuant to Rule 13** **a-16 or 15d-16 of the Securities Exchange Act of 1934**

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| | |
|:---|:---|
| For the month of | **March 2023** |
| Commission File Number | 001-41460 |

---

**Bruush Oral Care Inc.**

(Translation of registrant's name into English)

**128 West Hastings Street, Unit 210**

**Vancouver, British Columbia V6B 1G8**

**Canada**

**(844) 427-8774**

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F ☒ Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

**INFORMATION CONTAINED IN THIS FORM 6-K REPORT**

On March 22, 2023, Bruush Oral Care Inc. (the "Company") issued a press release announcing the upcoming new products. A copy of the press release is furnished as Exhibit 99.1 to this report on Form 6-K.

**Exhibits:**

99.1 [Press Release titled "Brüush to Continue to Disrupt At-Home Oral Care with Upcoming New Products"](ex99-1.htm)

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | | | |
|:---|:---|:---|:---|
|  |  | *Bruush Oral Care Inc.* | *Bruush Oral Care Inc.* |
|  |  | (Registrant) | (Registrant) |
| Date: | March 22, 2023 | By: | */s/ Aneil Singh Manhas* |
|  |  | Name: | Aneil Singh Manhas |
|  |  | Title: | Chief Executive Officer |

---

## Exhibit 99.1

**Exhibit 99.1**

**Brüush to Continue to Disrupt At-Home Oral Care with Upcoming New Products**

**VANCOUVER, BC / ACCESSWIRE / March 22, 2023 / Bruush Oral Care Inc. (NASDAQ:BRSH) ("Brüush" or the "Company")** – After setting out to disrupt the oral care category with its sonic-powered electric toothbrush and brush head refill subscription plan, the Company announced today that it is on track to expand its product lineup. The new line is set to launch in June 2023 with four complementary oral care products: toothpaste, mouthwash, dental floss and a whitening pen (the "Consumables"). Together, these four product categories combine to account for over 95% of the at-home consumable oral care market.

The Brüush electric toothbrush represents a significant improvement in cleaning compared to a manual toothbrush and the Company believes that its Consumables will give people the ability to noticeably improve their oral health even more. Brüush believes that its line of Consumables will establish a new standard in quality and efficacy for consumable at-home oral care.

"Consumers love the advanced performance of the Brüush electric toothbrush, and we are confident that they will feel the same way about our new products," said Aneil Manhas, Founder and CEO of Brüush. "Our team worked with dental experts to develop professional-quality formulations in formats and packaging that consumers will be proud to display on their countertops next to their Brüush electric toothbrush."

The introduction of the new oral care products, which can be added to subscriber bundles, also provides the Company with an opportunity to increase average order value and grow monthly recurring revenue. Brüush currently has over 38,000 active subscriptions in its brush head refill program and the Company's internal research demonstrated that over 85% of subscribers are interested in adding Consumables to their existing subscription. As part of the launch plan, the Company will offer incentives to its loyal subscriber base, giving them the ability to effortlessly expand their subscription to include Consumables, therefore eliminating the hassle of navigating the self-serve oral care aisle in the grocery/drug store.

**About Bruush Oral Care Inc.**

 ****

Bruush Oral Care Inc**.** is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, we are an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. We are an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. We developed the product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. Starting in the second quarter of 2023, we plan to expand our portfolio with the launch of several new subscription-based consumable oral care products, including toothpaste, mouthwash, dental floss, a whitening pen, as well as an electric toothbrush designed for kids. We are rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.

For more information on Brüush visit: <u>https://bruush.com</u>

 

*Follow Brüush on LinkedIn: <u>Bruush</u>*

 

*Follow Brüush on Instagram: <u>@bruush</u>*

**Safe Harbor Forward-Looking Statements**

This press release of Bruush Oral Care Inc. contains "forward-looking statements". Words such as "may", "will", "could", "should", "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" and other comparable terminology are intended to identify forward-looking statements. For example, the Company is using forward-looking statements when it discusses its vision, its strategy, and its products. Forward-looking statements are not historical facts, and are based upon management's current expectations, beliefs and projections, many of which, by their nature are inherently uncertain. Such expectations, beliefs and projections are expressed in good faith. However, there could be no assurance that management's expectations, beliefs and projections will be achieved, and actual results may differ materially from what is expressed or indicated by the forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in the forward-looking statements. Forward-looking statements speak only as of the date the statements are made. The Company assumes no obligation to update forward-looking statements to reflect actual results, subsequent events or circumstances, changes in assumptions or changes in other factors affecting forward-looking statements except to the extent required by applicable securities laws. If the Company does update one or more forward-looking statement, no inference should be drawn that the Company will make additional updates with respect thereto or with respect to other forward-looking statements.

 

**Investor Relations Contact:**

Colette Eymontt

TraDigital IR

<u>colette@tradigitalir.com</u>