# EDGAR Filing Document

**Accession Number:** 0001818383
**File Stem:** 0001818383-26-000144
**Filing Date:** 2026-5
**Character Count:** 11427
**Document Hash:** 2542bf9d74f024f1ddb25ca256988ddd
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001818383-26-000144.hdr.sgml**: 20260518

**ACCESSION NUMBER**: 0001818383-26-000144

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 12

**CONFORMED PERIOD OF REPORT**: 20260515

**ITEM INFORMATION**: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20260518

**DATE AS OF CHANGE**: 20260518

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** MediaAlpha, Inc.
- **CENTRAL INDEX KEY:** 0001818383
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-BUSINESS SERVICES, NEC [7389]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 851854133
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39671
- **FILM NUMBER:** 26993410

**BUSINESS ADDRESS:**
- **STREET 1:** 700 SOUTH FLOWER STREET
- **STREET 2:** SUITE 640
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90017
- **BUSINESS PHONE:** 619-393-9368

**MAIL ADDRESS:**
- **STREET 1:** 700 SOUTH FLOWER STREET
- **STREET 2:** SUITE 640
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90017

?xml version='1.0' encoding='ASCII'? max-20260515

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**WASHINGTON, DC 20549**

**_____________________________**

**FORM 8-K**

**_____________________________**

**CURRENT REPORT**

**PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934**

**Date of Report (Date of earliest event reported): May 15, 2026**

**_____________________________**

**MediaAlpha, Inc.**

(Exact Name of Registrant as Specified in Its Charter)

**_____________________________**

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| | | |
|:---|:---|:---|
| **Delaware** | **001-39671** | **85-1854133** |
| **(State or other jurisdiction**<br>**of incorporation)** | **(Commission**<br>**File Number)** | **(IRS Employer**<br>**Identification No.)** |

---

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| | |
|:---|:---|
| **700 South Flower Street**, **Suite 640**<br>**Los Angeles**, **California** | **90017** |
| **(Address of Principal Executive Offices)** | **(Zip Code)** |

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**(213) 316-6256**

**(Registrant's telephone number, including area code)**

**(Not Applicable)**

**(Former name or former address, if changed since last report)**

---

| | |
|:---|:---|
|  | Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (*see* General Instruction A.2. below): |
| □ | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
| □ | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
| □ | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
| □ | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |

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Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol(s)** | **Name of each exchange on which registered** |
| Class A common stock, $0.01 par value | MAX | New York Stock Exchange |

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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).<br>Emerging growth company □<br>If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. □<br>

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**Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers**

(d) On May 15, 2026, the Board of Directors (the "Board") of MediaAlpha, Inc. (the "Company") appointed Lauren StClair as a member of the Board, filling the existing vacancy in Class I of the Board. Ms. StClair was also appointed as a member of the Company's Audit Committee.

Since March 2025, Ms. StClair has served as Chief Financial Officer of Slice Technologies, Inc., a technology platform that empowers over 15,000 independent pizzerias with the technology, marketing, buying power, and shared services of a big chain without compromising their independence. Prior to this role, from December 2020 to March 2025, Ms. StClair was Chief Financial Officer of NerdWallet, Inc., a Nasdaq-listed personal finance website and app providing financial guidance to consumers and small businesses. Previously, from September 2007 to December 2020, Ms. StClair served in several senior finance positions with eBay, Inc., including Chief Financial Officer of eBay North America, Chief Financial Officer and Interim General Manager of StubHub International, and Director of Finance and Investor Relations. Ms. StClair holds a Bachelor of Science degree in Science, Technology and Society from Stanford University and a Master of Business Administration degree from Duke University's Fuqua School of Business.

Ms. StClair's compensation will be consistent with that provided to the Company's non-employee directors pursuant to the Company's Non-Employee Director Compensation Policy. In addition, the Company will enter into an indemnification agreement with Ms. StClair in connection with her appointment to the Board, which is in substantially the same form as that entered into with the other directors of the Company.

There is no arrangement or understanding between Ms. StClair and any other person pursuant to which Ms. StClair was appointed to the Board. There are no family relationships between Ms. StClair and any director or executive officer of the Company, and Ms. StClair has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

**Item 7.01 Regulation FD Disclosure** 

On May 18, 2026, the Company issued a press release announcing Ms. StClair's appointment to the Board, as discussed in Item 5.02(d) of this Current Report on Form 8-K. The full text of this press release is attached hereto as Exhibit 99.1 and is incorporated by reference herein. The information in this Item 7.01 and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference to such filing.

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**ITEM 9.01 – Financial Statements and Exhibits.**

**(d) Exhibits**

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| | |
|:---|:---|
| **<u>Exhibit</u>**<br>**<u>No.</u>** | **<u>Description</u>** |
| 99.1 | <u>[Press release dated May 18, 2026.](exhibit991-pressreleasered.htm)</u> |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document). |

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | | |
|:---|:---|:---|:---|
| | **MediaAlpha, Inc.** | **MediaAlpha, Inc.** | **MediaAlpha, Inc.** |
| Date: May 18, 2026 | By: | /s/ Jeffrey B. Coyne | /s/ Jeffrey B. Coyne |
|  |  | Name: | Jeffrey B. Coyne |
|  |  | Title: | General Counsel & Secretary |

---

## Exhibit 99.1

**Exhibit 99.1**

**MediaAlpha Appoints Lauren StClair to Board of Directors**

**Veteran Public-Company CFO Brings 20+ Years of Technology Finance Leadership**

LOS ANGELES, May 18, 2026 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX), the leading customer acquisition infrastructure provider for insurance carriers, today announced the appointment of Lauren StClair to its Board of Directors, effective May 15, 2026. Ms. StClair has also been appointed as a member of the Audit Committee.

Ms. StClair brings more than two decades of finance leadership at technology and digital-commerce companies to MediaAlpha. Since March 2025, she has served as Chief Financial Officer of Slice Technologies, Inc., a technology platform supporting more than 15,000 independent pizzerias across the United States with technology, marketing, buying power, and shared services. Prior to this role, Ms. StClair spent more than four years as Chief Financial Officer of NerdWallet, Inc., a Nasdaq-listed personal finance website and app providing financial guidance to consumers and small businesses. Earlier in her career, she held a series of senior finance roles at eBay, Inc. over 13 years, including Chief Financial Officer of eBay North America, Chief Financial Officer and Interim General Manager of StubHub International, and Director of Finance and Investor Relations.

**Kathy Vrabeck, Chair of MediaAlpha's Board of Directors, commented:** "We are thrilled to welcome Lauren to MediaAlpha. Her track record leading finance and investor relations functions across multiple high-growth, publicly-traded technology companies will make her an exceptional addition to the Board. The domain expertise and strategic insight Lauren has gained by scaling digital commerce and marketplace businesses will be invaluable to MediaAlpha as we execute on our long-term growth strategy. We also look forward to drawing on her deep financial expertise as the Board oversees MediaAlpha's strong financial and enterprise risk management processes."

**Lauren StClair added:** "I am excited to join the MediaAlpha Board of Directors. Having spent my career building digital marketplaces which sit at the intersection of technology and finance, I have a deep appreciation for MediaAlpha's position as a core digital infrastructure provider to the insurance industry. As conversational AI experiences make shopping for insurance easier than ever in the years ahead, no company is better positioned than MediaAlpha to help carriers capture this opportunity. I look forward to contributing to MediaAlpha's continued growth and long-term value creation for its shareholders."

Ms. StClair holds a Bachelor of Science degree in Science, Technology and Society from Stanford University and a Master of Business Administration degree from Duke University's Fuqua School of Business.

**About MediaAlpha**

We believe we are the insurance industry's leading programmatic customer acquisition platform. With more than 1,150 active partners, in addition to our agent partners, we connect insurance carriers with online shoppers and generated over 141 million Consumer Referrals in 2025. Our programmatic advertising technology powered $2.2 billion in spend in 2025 on brand,

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**Exhibit 99.1**

comparison, and metasearch sites across property & casualty insurance, health insurance, life insurance, and other industries. For more information, please visit www.mediaalpha.com.

**Media Relations Contact:**<br> PR@mediaalpha.com

**Investor Contact:**<br> Investors@mediaalpha.com

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