# EDGAR Filing Document

**Accession Number:** 0001779476
**File Stem:** 0001104659-23-037867
**Filing Date:** 2023-3
**Character Count:** 34236
**Document Hash:** 0786b7a2c044b440ee40281b50ab4677
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001104659-23-037867.hdr.sgml**: 20230329

**ACCESSION NUMBER**: 0001104659-23-037867

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20230329

**FILED AS OF DATE**: 20230329

**DATE AS OF CHANGE**: 20230329

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** 36Kr Holdings Inc.
- **CENTRAL INDEX KEY:** 0001779476
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-BUSINESS SERVICES, NEC [7389]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** E9
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39117
- **FILM NUMBER:** 23771602

**BUSINESS ADDRESS:**
- **STREET 1:** 5-6/F, TWR A1, JUNHAO CENTRAL PARK PLAZA
- **STREET 2:** NO. 10 SOUTH CHAOYANG PARK AVENUE
- **CITY:** CHAOYANG DISTRICT, BEIJING
- **STATE:** F4
- **ZIP:** 00000
- **BUSINESS PHONE:** 86 10 5825 4106

**MAIL ADDRESS:**
- **STREET 1:** 5-6/F, TWR A1, JUNHAO CENTRAL PARK PLAZA
- **STREET 2:** NO. 10 SOUTH CHAOYANG PARK AVENUE
- **CITY:** CHAOYANG DISTRICT, BEIJING
- **STATE:** F4
- **ZIP:** 00000

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER<br> PURSUANT TO RULE 13a-16 OR 15d-16 UNDER<br> THE SECURITIES EXCHANGE ACT OF 1934**

**For the month of** **March 2023**

**Commission File Number: 001-39117**

**36Kr Holdings Inc.**

(Exact Name of Registrant as Specified in Its Charter)

**5-6/F, Tower A1, Junhao Central Park Plaza<br> No. 10 South Chaoyang Park Avenue<br> Chaoyang District, Beijing, People's Republic of China, 100026<br> +86 10 5825-4106** ****<br> (Address of principal executive offices)

------

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ⌧ Form 40-F □

**SIGNATURE**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | | | | |
|:---|:---|:---|:---|:---|
|  |  | 36Kr Holdings Inc. | 36Kr Holdings Inc. | 36Kr Holdings Inc. |
| Date: | March 29, 2023 | By: | /s/ Dagang Feng | /s/ Dagang Feng |
|  |  |  | Name: | Dagang Feng |
|  |  |  | Title: | Co-chairman and Chief Executive Officer |

---

**EXHIBIT INDEX**

---

| | |
|:---|:---|
| **Exhibit No.** | **Description** |
| [99.1](tm2310859d1_ex99-1.htm) | [Press Release](tm2310859d1_ex99-1.htm) |

---

## Exhibit 99.1

**Exhibit 99.1**

**36Kr Holdings Inc. Reports Fourth Quarter and Fiscal Year 2022 Unaudited Financial Results**

BEIJING, March 29, 2023 / PRNEWSWIRE / - **36Kr Holdings Inc.** ("36Kr" or the "Company" or "We") (NASDAQ: KRKR), a prominent brand and a pioneering platform dedicated to serving New Economy participants in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2022.

**<u>Fourth Quarter 2022 Highlights</u>**

&nbsp;&nbsp;&nbsp;&nbsp;· **Number of followers** <sup>1</sup> as of
December 31, 2022 reached 28.7 million, an increase of 22.6% from 23.4 million as of December 31, 2021.

&nbsp;&nbsp;&nbsp;&nbsp;· **Total revenues** were RMB96.6 million (US$14.0
million) in the fourth quarter of 2022, compared to RMB116.3 million in the same period of 2021.

&nbsp;&nbsp;&nbsp;&nbsp;· **Net loss** was RMB21.5 million (US$3.1 million)
in the fourth quarter of 2022, compared to net income of RMB15.4 million in the same period of 2021.

**<u>Fiscal Year 2022 Financial Highlights</u>**

&nbsp;&nbsp;&nbsp;&nbsp;· **Total revenues** increased by 1.8% to RMB322.5
million (US$46.8 million) in fiscal year 2022, compared to RMB316.8 million in the prior year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Revenues from online advertising services** increased by 3.2% to RMB221.6 million (US$32.1 million) in fiscal year 2022, from RMB214.7 million in the prior year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Revenues from enterprise value-added services** were RMB72.6 million (US$10.5 million) in fiscal year 2022, compared to RMB74.0 million in the prior year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Revenues from subscription services** increased
by 0.7% to RMB28.2 million (US$4.1 million) in fiscal year 2022, from RMB28.0 million in the prior year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Gross profit** was RMB184.6 million (US$26.8
million) in fiscal year 2022, compared to RMB187.9 million in the prior year. **Gross profit margin** was 57.3% in fiscal year 2022,
compared to 59.3% in the prior year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Net income** was RMB22.6 million (US$3.3
million) in fiscal year 2022, compared to net loss of RMB90.6 million in the prior year.

<sup>1</sup> "Number of followers" refers to the aggregate number of followers across the official accounts we own and/or operate on various social media and online platforms, including but not limited to Weixin, Weibo, Zhihu, Toutiao, Xinhua Net, Douyin and Bilibili.

**<u>Selected Operating Data</u>**

---

| | | |
|:---|:---|:---|
|  | **For the Fiscal Year Ended** <br> **December 31,** | **For the Fiscal Year Ended** <br> **December 31,** |
|  | **2021** | **2022** |
| **Online advertising services** |  |  |
| Number of online advertising services end customers | 512 | 532 |
| Average revenue per online advertising services end customer (RMB'000)<sup>2</sup> | 419.4 | 416.6 |
| **Enterprise value-added services** |  |  |
| Number of enterprise value-added services end customers | 302 | 252 |
| Average revenue per enterprise value-added services end customer (RMB'000)<sup>3</sup> | 245.1 | 288.3 |
| **Subscription services** |  |  |
| Number of individual subscribers | 1874 | 437 |
| Average revenue per individual subscriber (RMB)<sup>4</sup> | 1302.7 | 1643.5 |
| Number of institutional investors | 208 | 217 |
| Average revenue per institutional investor (RMB'000)<sup>5</sup> | 123.0 | 126.8 |

---

Mr. Dagang Feng, Co-chairman and CEO of 36Kr, commented, "Despite pandemic resurgences and macroeconomic challenges in 2022, we navigated through numerous headwinds and concluded the year on a solid note. Our full-year revenue grew 2% year-over-year and net income reached RMB23 million, marking our first full-year profit since our listing. These strong results were driven by our continuous innovation in New Economy-focused content, product and services, which also elevated our ever-growing influence and value proposition to our consumers. As of the end of 2022, the number of our followers exceeded 28 million, representing an increase of 23% year-over-year. Moreover, our new application-level product, 36Kr Enterprise Service Review platform, continued to see a robust uptick across multiple operating metrics and growing commercialization momentum. As we embark on 2023, we will remain focused on enriching our content ecosystem and product matrix, fueling our efforts to seize the New Economy's tremendous growth potential. We believe that our firm fundamentals have positioned us to propel the Company to even greater heights and unlock more value in 2023 and beyond."

Ms. Lin Wei, Chief Financial Officer of 36Kr, added, "Our solid financial performance in fiscal year 2022 is a testament to our businesses' resilience and vitality given the COVID-19 resurgences and macro uncertainties during the year. We managed to grow our top-line on a full-year basis while maintaining our gross margin at a relatively stable level, against the backdrop of various external challenges and complications. Notably, we also achieved our first full-year profitability since our IPO as we refined our revenue mix, cost structure and operational efficiency, as well as our investment rationale. Heading into 2023, we will continue to amplify our core competitive advantages, expand our product and service offerings and explore greater monetization potential, reaffirming our longstanding commitment to creating sustainable value for our shareholders and society."

<sup>2</sup> Equals revenues generated from online advertising services for a period divided by the number of online advertising services end customers in the same period.

<sup>3</sup> Equals revenues generated from enterprise value-added services for a period divided by the number of enterprise value-added services end customers in the same period.

<sup>4</sup> Equals revenues generated from individual subscription services for a period divided by the number of individual subscribers in the same period.

<sup>5</sup> Equals revenues generated from institutional investor subscription services for a period divided by the number of institutional investors in the same period

**<u>Fourth Quarter 2022 Financial Results</u>**

**Total revenues** decreased by 17.0% to RMB96.6 million (US$14.0 million) in the fourth quarter of 2022, from RMB116.3 million in the same period of 2021.

&nbsp;&nbsp;&nbsp;&nbsp;· **Online advertising services revenues** were
RMB62.2 million (US$9.0 million) in the fourth quarter of 2022, compared to RMB76.4 million in the same period of 2021. The decrease was
primarily attributable to relatively weak advertising spending caused by the negative impact of COVID-19 control measures and infections
across China during the fourth quarter of 2022.

&nbsp;&nbsp;&nbsp;&nbsp;· **Enterprise value-added services revenues** were
RMB25.4 million (US$3.7 million) in the fourth quarter of 2022, compared to RMB30.3 million in the same period of 2021. The decrease was
primarily because some of our offline events were delayed or downscaled due to disruptions from COVID-19.

&nbsp;&nbsp;&nbsp;&nbsp;· **Subscription services revenues** were RMB8.9
million (US$1.3 million) in the fourth quarter of 2022, compared to RMB9.6 million in the same period of 2021. The decrease was primarily
attributable to the negative impact of COVID-19.

**Cost of revenues** was RMB47.6 million (US$6.9 million) in the fourth quarter of 2022, compared to RMB40.7 million in the same period of 2021. The increase was primarily attributable to higher content costs related to expansion of commercial-oriented content programs.

**Gross profit** was RMB48.9 million (US$7.1 million) in the fourth quarter of 2022, compared to RMB75.6 million in the same period of 2021. **Gross profit margin** was 50.7% in the fourth quarter of 2022, compared to 65.0% in the same period of 2021.

**Operating expenses** were RMB69.0 million (US$10.0 million) in the fourth quarter of 2022, compared to RMB61.6 million in the same period of 2021.

&nbsp;&nbsp;&nbsp;&nbsp;· **Sales and marketing expenses** were RMB32.8
million (US$4.8 million) in the fourth quarter of 2022, a decrease of 16.5% from RMB39.3 million in the same period of 2021, primarily
attributable to the decrease in marketing related expenses.

&nbsp;&nbsp;&nbsp;&nbsp;· **General and administrative expenses** were
RMB21.7 million (US$3.1 million) in the fourth quarter of 2022, compared to RMB9.6 million in the same period of 2021. The variance
was primarily attributable to the release of allowance for credit losses recognized in the fourth quarter of 2021.

&nbsp;&nbsp;&nbsp;&nbsp;· **Research and development expenses** were
RMB14.5 million (US$2.1 million) in the fourth quarter of 2022, compared to RMB12.6 million in the same period of 2021. The increase was
primarily attributable to the increase of payroll-related expenses.

Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled RMB4.6 million (US$0.7 million) in the fourth quarter of 2022, compared to RMB4.1 million in the same period of 2021.

**Other expenses** were RMB1.2 million (US$0.2 million) in the fourth quarter of 2022, compared to other income of RMB1.5 million in the same period of 2021.

**Income tax expenses** were RMB0.2 million (US$28.0 thousand) in the fourth quarter of 2022, compared to RMB93.0 thousand in the same period of 2021.

**Net loss** was RMB21.5 million (US$3.1 million) in the fourth quarter of 2022, compared to net income of RMB15.4 million in the same period of 2021. **Non-GAAP adjusted net loss<sup>6</sup>** was RMB16.9 million (US$2.4 million) in the fourth quarter of 2022, compared to non-GAAP adjusted net income of RMB19.6 million in the same period of 2021.

<sup>6</sup> Non-GAAP adjusted income/(loss) represents net income/(loss) excluding share-based compensation expenses

**Net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders** was RMB20.8 million (US$3.0 million) in the fourth quarter of 2022, compared to net income attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB14.6 million in the same period of 2021.

**Basic and diluted net loss per ADS** were both RMB0.50 (US$0.07) in the fourth quarter of 2022, compared to basic and diluted net income per ADS of RMB0.36 in the same period of 2021.

**<u>Certain Balance Sheet Items</u>**

As of December 31, 2022, the Company had cash, cash equivalents, restricted cash and short-term investments of RMB184.9 million (US$26.8 million), compared to RMB164.0 million as of September 30, 2022. The increase was mainly attributable to positive cash inflow from operating activities, partially offset by the long-term investment in a New Economy start-up company in the fourth quarter of 2022.

**<u>Fiscal Year 2022 Financial Results</u>**

**Total revenues** were RMB322.5 million (US$46.8 million) in fiscal year 2022, compared to RMB316.8 million in the prior year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Online advertising services revenues** were
RMB 221.6 million (US$32.1 million) in fiscal year 2022, representing an increase of 3.2%, compared to RMB214.7 million in the prior year.
The increase was primarily attributable to more innovative marketing solutions we provided to our customers as well as proactive sales
strategies we adopted to navigate the challenging environment during the year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Enterprise value-added services revenues** were
RMB72.6 million (US$10.5 million) in fiscal year 2022, compared to RMB74.0 million in the prior year. The decrease was primarily because
to some of our offline events were delayed or downscaled due to disruptions from COVID-19.

&nbsp;&nbsp;&nbsp;&nbsp;· **Subscription services revenues** were RMB28.2
million (US$4.1 million) in fiscal year 2022, representing an increase of 0.7%, compared to RMB28.0 million in the prior year. The increase
was primarily attributable to our continuous efforts to offer high-quality subscription products to our subscribers.

**Cost of revenues** was RMB137.8 million (US$20.0 million) in fiscal year 2022, compared to RMB128.8 million in the prior year. The increase was primarily attributable to the increase in content related costs, partially offset by the decrease in costs of offline events.

**Gross profit** was RMB184.6 million (US$26.8 million) in fiscal year 2022, compared to RMB187.9 million in the prior year. **Gross profit margin** was 57.3% in fiscal year 2022, compared to 59.3% in the prior year.

**Operating expenses** were RMB229.2 million (US$33.2 million) in fiscal year 2022, compared to RMB282.0 million in the prior year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Sales and marketing expenses** were RMB122.1
million (US$17.7 million) in fiscal year 2022, compared to RMB143.9 million in the prior year. The decrease was primarily attributable
to the decrease in payroll-related expenses, share-based compensation expenses, marketing expenses and promotion fees.

&nbsp;&nbsp;&nbsp;&nbsp;· **General and administrative expenses** were
RMB52.1 million (US$7.6million) in fiscal year 2022, compared to RMB90.6 million in the prior year. The decrease was primarily attributable
to the release of the allowance for credit losses amounted to RMB33.3 million and the decrease in professional fees. The release of allowance
for credit losses was mainly due to improved collection of accounts receivable, as we continuously increase our efforts in accounts receivable
collection.

&nbsp;&nbsp;&nbsp;&nbsp;· **Research and development expenses** were
RMB55.0 million (US$8.0 million) in fiscal year 2022, compared to RMB47.5 million in the prior year. The increase was primarily attributable
to the increase in payroll-related expenses as we bolstered
our research and development capabilities.

Share-based compensation expenses recognized in cost of revenues, sales and marketing expenses, research and development expenses, as well as general and administrative expenses totaled RMB13.9 million (US$2.0 million) in fiscal year 2022, compared to RMB15.0 million in the prior year.

**Other income** was RMB67.5 million (US$9.8 million) in fiscal year 2022, compared to RMB3.6 million in the prior year. The increase was primarily attributable to gain arising from disposal of a subsidiary and investment income arising from fair value changes of long-term investments, as well as income generated from write-offs of accounts payable.

**Income tax expenses** were RMB0.4 million (US$52 thousand) in fiscal year 2022, compared to RMB0.1 million in the prior year.

**Net income** was RMB22.6 million (US$3.3 million) in fiscal year 2022, compared to net loss of RMB90.6 million in the prior year. **Non-GAAP adjusted net income** was RMB36.5 million (US$5.3 million) in fiscal year 2022, compared to Non-GAAP adjusted net loss of RMB75.6 million in the prior year.

**Net income attributable to 36Kr Holdings Inc.'s ordinary shareholders** was RMB21.9 million (US$3.2 million) in fiscal year 2022, compared to net loss attributable to 36Kr Holdings Inc.'s ordinary shareholders of RMB89.6 million in the prior year.

**Basic and diluted net income per ADS** were both RMB0.53 (US$0.08) in fiscal year 2022, compared to basic and diluted net loss per ADS of RMB2.19 in the prior year.

**<u>Conference Call</u>**

The Company's management will host an earnings conference call at 8:00 AM U.S. Eastern Time on March 29, 2023 (8:00 PM Beijing/Hong Kong Time on March 29, 2023).

For participants who wish to join the call by phone, please access the link provided below to complete the pre-registration and dial in 5 minutes prior to the scheduled call start time. Upon registration, each participant will receive dial-in details to join the conference call.

Event Title: 36Kr Holdings Inc. Fourth Quarter and Fiscal Year 2022 Earnings Conference Call <br> Pre-registration link: <u>https://s1.c-conf.com/diamondpass/10029686-7z13rg.html</u>

Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at <u>http://ir.36kr.com</u>.

A replay of the conference call will be available for one week from the date of the conference, by dialing the following telephone numbers:

---

| | |
|:---|:---|
| United States: | +1-855-883-1031 |
| International: | +61-7-3107-6325 |
| Hong Kong, China: | 800-930-639 |
| Mainland China: | 400-120-9216 |
| Replay PIN: | 10029686 |

---

**About 36Kr Holdings Inc.**

36Kr Holdings Inc. is a prominent brand and a pioneering platform dedicated to serving New Economy participants in China with the mission of empowering New Economy participants to achieve more. The Company started its business with high-quality New Economy-focused content offerings, covering a variety of industries in China's New Economy with diverse distribution channels. Leveraging traffic brought by high-quality content, the Company has expanded its offerings to business services, including online advertising services, enterprise value-added services and subscription services to address the evolving needs of New Economy companies and upgrading needs of traditional companies. The Company is supported by comprehensive database and strong data analytics capabilities. Through diverse service offerings and the significant brand influence, the Company is well-positioned to continuously capture the high growth potentials of China's New Economy.

For more information, please visit: <u>http://ir.36kr.com</u>.

**Use of Non-GAAP Financial Measures**

In evaluating its business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these two non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company presents these non-GAAP financial measures because they are used by the Company's management to evaluate its operating performance and formulate business plans. The Company also believes that the use of these non-GAAP measures facilitates investors' assessment of its operating performance.

These non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. These non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling these non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company performance. The Company encourages investors to review its financial information in its entirety and not rely on a single financial measure.

Adjusted net loss represents net loss excluding share-based compensation expenses.

Adjusted EBITDA represents adjusted net income/(loss) before interest income, interest expenses, income tax expense/(credit), depreciation of property and equipment and amortization of intangible assets.

For more information on these non-GAAP financial measures, please see the table captioned "Reconciliations of GAAP and non-GAAP results" set forth at the end of this press release.

**Exchange Rate Information**

This announcement contains translations of certain RMB amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars and from U.S. dollars to Renminbi are made at a rate of RMB6.8972 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Federal Reserve Board on of December 30, 2022.

**Safe Harbor Statement**

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goal and strategies; the Company's future business development, results of operations and financial condition; relevant government policies and regulations relating to our business and industry; the Company's expectations regarding the use of proceeds from this offering; the Company's expectations regarding demand for, and market acceptance of, its services; the Company's ability to maintain and enhance its brand; the Company's ability to provide high-quality content in a timely manner to attract and retain users; the Company's ability to retain and hire quality in-house writers and editors; the Company's ability to maintain cooperation with third-party professional content providers; the Company's ability to maintain relationship with third-party platforms; general economic and business condition in China; possible disruptions in commercial activities caused by natural or human-induced disasters; and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company's filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

**For investor and media inquiries, please contact:**

In China:

36Kr Holdings Inc.

Investor Relations

Tel: +86 (10) 5825-4188

E-mail: ir@36kr.com

The Piacente Group, Inc.

Jenny Cai

Tel: +86 (10) 6508-0677

E-mail: 36Kr@tpg-ir.com

In the United States:

The Piacente Group, Inc.

Brandi Piacente

Tel: +1-212-481-2050

E-mail: 36Kr@tpg-ir.com

**36Kr Holdings Inc.**

**UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS**

---

| | | | |
|:---|:---|:---|:---|
|  | **December 31,**<br>**2021** | **December 31,**<br>**2022** | **December 31,**<br>**2022** |
|  | **RMB'000** | **RMB'000** | **US$'000** |
| **Assets** |  |  |  |
| Current assets: |  |  |  |
| &nbsp;&nbsp;&nbsp;Cash and cash equivalents | 96965 | 142511 | 20662 |
| &nbsp;&nbsp;&nbsp;Restricted cash |  | 100 | 14 |
| &nbsp;&nbsp;&nbsp;Short-term investments | 119140 | 42270 | 6129 |
| &nbsp;&nbsp;&nbsp;Accounts receivable, net | 180161 | 197528 | 28639 |
| &nbsp;&nbsp;&nbsp;Receivables due from related parties | 3630 | 858 | 124 |
| &nbsp;&nbsp;&nbsp;Prepayments and other current assets | 42612 | 16159 | 2343 |
| **Total current assets** | **442508** | **399426** | **57911** |
| Non-current assets: |  |  |  |
| &nbsp;&nbsp;&nbsp;Property and equipment, net | 3159 | 2428 | 352 |
| &nbsp;&nbsp;&nbsp;Intangible assets, net | 808 | 1249 | 181 |
| &nbsp;&nbsp;&nbsp;Long-term investments | 41442 | 137357 | 19915 |
| &nbsp;&nbsp;&nbsp;Operating lease right-of-use assets, net | 13818 | 30911 | 4482 |
| **Total non-current assets** | **59227** | **171945** | **24930** |
| **Total assets** | **501735** | **571371** | **82841** |
| **Liabilities** |  |  |  |
| Current liabilities: |  |  |  |
| &nbsp;&nbsp;&nbsp;Accounts payable | 56266 | 53465 | 7752 |
| &nbsp;&nbsp;&nbsp;Salary and welfare payables | 55788 | 52204 | 7569 |
| &nbsp;&nbsp;&nbsp;Taxes payable | 12836 | 10874 | 1577 |
| &nbsp;&nbsp;&nbsp;Deferred revenue | 28863 | 24575 | 3563 |
| &nbsp;&nbsp;&nbsp;Amounts due to related parties | 1328 | 312 | 45 |
| &nbsp;&nbsp;&nbsp;Accrued liabilities and other payables | 17501 | 27606 | 4002 |
| &nbsp;&nbsp;&nbsp;Short-term bank loan | 5000 | 9950 | 1443 |
| &nbsp;&nbsp;&nbsp;Operating lease liabilities | 16302 | 31293 | 4537 |
| **Total current liabilities** | **193884** | **210279** | **30488** |
| Non-current liabilities: |  |  |  |
| &nbsp;&nbsp;&nbsp;Operating lease liabilities | 586 | 15093 | 2188 |
| &nbsp;&nbsp;&nbsp;Other non-current liabilities | - | 615 | 89 |
| **Total non-current liabilities** | **586** | **15708** | **2277** |
| **Total liabilities** | **194470** | **225987** | **32765** |
| **Shareholders' equity** |  |  |  |
| &nbsp;&nbsp;&nbsp;Ordinary shares | 694 | 694 | 101 |
| &nbsp;&nbsp;&nbsp;Treasury stock | (13598) | (12010) | (1741) |
| &nbsp;&nbsp;&nbsp;Additional paid-in capital | 2049448 | 2061491 | 298888 |
| &nbsp;&nbsp;&nbsp;Accumulated deficit | (1728152) | (1706209) | (247377) |
| &nbsp;&nbsp;&nbsp;Accumulated other comprehensive loss | (8987) | (5860) | (850) |
| **Total 36Kr Holdings Inc.'s shareholders' equity** | **299405** | **338106** | **49021** |
| &nbsp;&nbsp;&nbsp;Non-controlling interests | 7860 | 7278 | 1055 |
| **Total shareholders' equity** | **307265** | **345384** | **50076** |
| **Total liabilities and shareholders' equity** | **501735** | **571371** | **82841** |

---

**36Kr Holdings Inc.**

**UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME/(LOSS)**

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| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
|  | **December 31,**<br>**2021** | **December 31,**<br>**2022** | **December 31,**<br>**2022** | **December 31,**<br>**2021** | **December 31,**<br>**2022** | **December 31,**<br>**2022** |
|  | **RMB'000** | **RMB'000** | **US$'000** | **RMB'000** | **RMB'000** | **US$'000** |
| **Revenues:** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Online advertising services | 76393 | 62246 | 9025 | 214722 | 221620 | 32132 |
| &nbsp;&nbsp;&nbsp;Enterprise value-added services | 30333 | 25396 | 3682 | 74032 | 72640 | 10532 |
| &nbsp;&nbsp;&nbsp;Subscription services | 9561 | 8933 | 1295 | 28025 | 28237 | 4094 |
| **Total revenues** | **116287** | **96575** | **14002** | **316779** | **322497** | **46758** |
| &nbsp;&nbsp;&nbsp;Cost of revenues | (40735) | (47626) | (6905) | (128844) | (137848) | (19986) |
| **Gross profit** | **75552** | **48949** | **7097** | **187935** | **184649** | **26772** |
| **Operating expenses:** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Sales and marketing expenses | (39303) | (32802) | (4756) | (143887) | (122069) | (17698) |
| &nbsp;&nbsp;&nbsp;General and administrative expenses | (9622) | (21699) | (3146) | (90636) | (52072) | (7550) |
| &nbsp;&nbsp;&nbsp;Research and development expenses | (12635) | (14538) | (2108) | (47518) | (55045) | (7981) |
| **Total operating expenses** | **(61560)** | **(69039)** | **(10010)** | **(282041)** | **(229186)** | **(33229)** |
| **Income/(loss) from operations** | **13992** | **(20090)** | **(2913)** | **(94106)** | **(44537)** | **(6457)** |
| **Other income/(expenses):** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Share of loss from equity method investments | (1417) | (234) | (34) | (5473) | 51 | 7 |
| &nbsp;&nbsp;&nbsp;Gain on disposal of a subsidiary |  |  |  |  | 38019 | 5512 |
| &nbsp;&nbsp;&nbsp;Long-term investment income/(loss), net |  | (2500) | (362) |  | 15964 | 2315 |
| &nbsp;&nbsp;&nbsp;Short-term investment income | 587 | 364 | 53 | 2485 | 1999 | 290 |
| &nbsp;&nbsp;&nbsp;Government grant | 877 | 96 | 14 | 3304 | 3447 | 500 |
| &nbsp;&nbsp;&nbsp;Others, net | 1473 | 1047 | 152 | 3283 | 8055 | 1168 |
| **Income/(loss) before income tax** | **15512** | **(21317)** | **(3090)** | **(90507)** | **22998** | **3335** |
| &nbsp;&nbsp;&nbsp;Income tax expenses | (93) | (190) | (28) | (102) | (361) | (52) |
| **Net income/(loss)** | **15419** | **(21507)** | **(3118)** | **(90609)** | **22637** | **3283** |
| Net (income)/loss attributable to non-controlling interests | (858) | 692 | 100 | 1038 | (694) | (101) |
| **Net income/(loss) attributable to 36Kr Holdings Inc.'s ordinary shareholders** | **14561** | **(20815)** | **(3018)** | **(89571)** | **21943** | **3182** |
| **Net income/(loss)** | **15419** | **(21507)** | **(3118)** | **(90609)** | **22637** | **3283** |
| **Other comprehensive income/(loss)** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Foreign currency translation adjustments | (719) | (621) | (90) | (1090) | 3127 | 453 |
| **Total other comprehensive income/(loss)** | **(719)** | **(621)** | **(90)** | **(1090)** | **3127** | **453** |
| **Total comprehensive income/(loss)** | **14700** | **(22128)** | **(3208)** | **(91699)** | **25764** | **3736** |
| Net loss/(income) attributable to non-controlling interests | (858) | 692 | 100 | 1038 | (694) | (101) |
| **Comprehensive income/(loss) attributable to 36Kr Holdings Inc.'s ordinary shareholders** | **13842** | **(21436)** | **(3108)** | **(90661)** | **25070** | **3635** |
| **Net income/(loss) per ordinary share (RMB)** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Basic | 0.014 | (0.020) | (0.003) | (0.087) | 0.021 | 0.003 |
| &nbsp;&nbsp;&nbsp;Diluted | 0.014 | (0.020) | (0.003) | (0.087) | 0.021 | 0.003 |
| **Net income/(loss) per ADS (RMB)** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Basic | 0.356 | (0.498) | (0.072) | (2.185) | 0.530 | 0.077 |
| &nbsp;&nbsp;&nbsp;Diluted | 0.356 | (0.498) | (0.072) | (2.185) | 0.530 | 0.077 |
| **Weighted average number of ordinary shares used in per share calculation** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Basic | 1023363947 | 1044317684 | 1044317684 | 1025068349 | 1034547219 | 1034547219 |
| &nbsp;&nbsp;&nbsp;Diluted | 1023363947 | 1044317684 | 1044317684 | 1025068349 | 1034547219 | 1034547219 |
| **Weighted average number of ADS used in per ADS calculation** |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Basic | 40934558 | 41772707 | 41772707 | 41002734 | 41381889 | 41381889 |
| &nbsp;&nbsp;&nbsp;Diluted | 40934558 | 41772707 | 41772707 | 41002734 | 41381889 | 41381889 |

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**36Kr Holdings Inc.**

**UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS**

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| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
|  | **December 31,**<br>**2021** | **December 31,**<br>**2022** | **December 31,**<br>**2022** | **December 31,**<br>**2021** | **December 31,**<br>**2022** | **December 31,**<br>**2022** |
|  | **RMB'000** | **RMB'000** | **US$'000** | **RMB'000** | **RMB'000** | **US$'000** |
| **Net income/(loss)** | **15419** | **(21507)** | **(3118)** | **(90609)** | **22637** | **3283** |
| &nbsp;&nbsp;&nbsp;Share-based compensation expenses | 4138 | 4618 | 670 | 15018 | 13886 | 2013 |
| **Non-GAAP adjusted net income/(loss)** | **19557** | **(16889)** | **(2448)** | **(75591)** | **36523** | **5296** |
| &nbsp;&nbsp;&nbsp;Interest income, net | (396) | (475) | (69) | (903) | (1039) | (151) |
| &nbsp;&nbsp;&nbsp;Income tax expenses | 93 | 190 | 28 | 102 | 361 | 52 |
| &nbsp;&nbsp;&nbsp;Depreciation and amortization expenses | 735 | 499 | 72 | 2659 | 1922 | 279 |
| **Non-GAAP adjusted EBITDA** | **19989** | **(16675)** | **(2417)** | **(73733)** | **37767** | **5476** |

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