# EDGAR Filing Document

**Accession Number:** 0001798221
**File Stem:** 0001398344-23-003406
**Filing Date:** 2023-2
**Character Count:** 11252
**Document Hash:** 4b5f5547577d737b9fc1fe335b50fef1
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001398344-23-003406.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001398344-23-003406

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Professional Financial Advisors, LLC
- **CENTRAL INDEX KEY:** 0001798221
- **IRS NUMBER:** 470901141
- **STATE OF INCORPORATION:** NE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19857
- **FILM NUMBER:** 23630231

**BUSINESS ADDRESS:**
- **STREET 1:** 1400 S DEWEY ST
- **STREET 2:** SUITE 300
- **CITY:** NORTH PLATTE
- **STATE:** NE
- **ZIP:** 69101
- **BUSINESS PHONE:** 308-534-8210

**MAIL ADDRESS:**
- **STREET 1:** 1400 S DEWEY ST
- **STREET 2:** SUITE 300
- **CITY:** NORTH PLATTE
- **STATE:** NE
- **ZIP:** 69101

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Professional Financial Advisors LLC<br>**Address:** 1400 S DEWEY ST<br>SUITE 300<br>NORTH PLATTE, NE 69101

**Form 13F File Number:** 028-19857

**CRD Number (if applicable):** 000173719

**SEC File Number (if applicable):** 801-114978

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Marc Werkmeister<br>**Title:** Member/Chief Compliance Officer<br>**Phone:** 308-534-8210

**Signature, Place, and Date of Signing:**

/s/ MARC WERKMEISTER  NORTH PLATTE, NE  02-10-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 75

**Form 13F Information Table Value Total:** $147744999

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 255664 | 1582 | SH |  | SOLE |  | 0 | 0 | 1582 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 803361 | 9054 | SH |  | SOLE |  | 0 | 0 | 9054 |
| AMAZON COM INC | COM | 023135106 |  | 722736 | 8604 | SH |  | SOLE |  | 0 | 0 | 8604 |
| APPLE INC | COM | 037833100 |  | 1713796 | 13190 | SH |  | SOLE |  | 0 | 0 | 13190 |
| AT INC | COM | 00206R102 |  | 193192 | 10494 | SH |  | SOLE |  | 0 | 0 | 10494 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2721409 | 8810 | SH |  | SOLE |  | 0 | 0 | 8810 |
| BOOKING HOLDINGS INC | COM | 09857L108 |  | 642874 | 319 | SH |  | SOLE |  | 0 | 0 | 319 |
| CAL MAINE FOODS INC | COM NEW | 128030202 |  | 860201 | 15798 | SH |  | SOLE |  | 0 | 0 | 15798 |
| CAMBRIA ETF TR | GLB ASSET ALLO | 132061607 |  | 1617660 | 60105 | SH |  | SOLE |  | 0 | 0 | 60105 |
| CAMBRIA ETF TR | GLB MOMENT ETF | 132061508 |  | 599352 | 21164 | SH |  | SOLE |  | 0 | 0 | 21164 |
| CARMAX INC | COM | 143130102 |  | 589902 | 9688 | SH |  | SOLE |  | 0 | 0 | 9688 |
| CONAGRA BRANDS INC | COM | 205887102 |  | 1589419 | 41070 | SH |  | SOLE |  | 0 | 0 | 41070 |
| HOME DEPOT INC | COM | 437076102 |  | 238158 | 754 | SH |  | SOLE |  | 0 | 0 | 754 |
| INVESCO DB COMMDY INDX TRCK | UNIT | 46138B103 |  | 436107 | 17692 | SH |  | SOLE |  | 0 | 0 | 17692 |
| INVESCO EXCH TRADED FD TR II | S 500 MOMNTM | 46138E339 |  | 2495579 | 43952 | SH |  | SOLE |  | 0 | 0 | 43952 |
| INVESCO EXCH TRADED FD TR II | S INTL MOMNT | 46138E222 |  | 551549 | 17420 | SH |  | SOLE |  | 0 | 0 | 17420 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 574246 | 6068 | SH |  | SOLE |  | 0 | 0 | 6068 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 366005 | 4316 | SH |  | SOLE |  | 0 | 0 | 4316 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 |  | 4063489 | 27845 | SH |  | SOLE |  | 0 | 0 | 27845 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 387496 | 5374 | SH |  | SOLE |  | 0 | 0 | 5374 |
| ISHARES INC | MSCI GBL MIN VOL | 464286525 |  | 1646826 | 17331 | SH |  | SOLE |  | 0 | 0 | 17331 |
| ISHARES TR | EAFE SML CP ETF | 464288273 |  | 890577 | 15768 | SH |  | SOLE |  | 0 | 0 | 15768 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 1206692 | 8318 | SH |  | SOLE |  | 0 | 0 | 8318 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 1006286 | 9983 | SH |  | SOLE |  | 0 | 0 | 9983 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 |  | 5001413 | 100028 | SH |  | SOLE |  | 0 | 0 | 100028 |
| ISHARES TR | EAFE GRWTH ETF | 464288885 |  | 815550 | 9737 | SH |  | SOLE |  | 0 | 0 | 9737 |
| ISHARES TR | MSCI INTL MOMENT | 46434V449 |  | 1132851 | 36745 | SH |  | SOLE |  | 0 | 0 | 36745 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 |  | 301609 | 3559 | SH |  | SOLE |  | 0 | 0 | 3559 |
| ISHARES TR | GRWT ALLOCAT ETF | 464289867 |  | 699999 | 14843 | SH |  | SOLE |  | 0 | 0 | 14843 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 |  | 2240047 | 69159 | SH |  | SOLE |  | 0 | 0 | 69159 |
| ISHARES TR | MSCI USA SMCP MN | 46435G433 |  | 768402 | 22208 | SH |  | SOLE |  | 0 | 0 | 22208 |
| LAMB WESTON HLDGS INC | COM | 513272104 |  | 1303405 | 14586 | SH |  | SOLE |  | 0 | 0 | 14586 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 758552 | 2181 | SH |  | SOLE |  | 0 | 0 | 2181 |
| META PLATFORMS INC | CL A | 30303M102 |  | 633229 | 5262 | SH |  | SOLE |  | 0 | 0 | 5262 |
| MICROSOFT CORP | COM | 594918104 |  | 1439502 | 6002 | SH |  | SOLE |  | 0 | 0 | 6002 |
| NORTHERN LTS FD TR IV | FRMLAFLIO TACT | 66538H575 |  | 699609 | 28650 | SH |  | SOLE |  | 0 | 0 | 28650 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 503775 | 3324 | SH |  | SOLE |  | 0 | 0 | 3324 |
| PROSHARES TR | PSHS ULT S 500 | 74347R107 |  | 3887598 | 87460 | SH |  | SOLE |  | 0 | 0 | 87460 |
| PROSHARES TR | SHORT S 500 NE | 74347B425 |  | 970312 | 60531 | SH |  | SOLE |  | 0 | 0 | 60531 |
| PROSHARES TR | SHRT RUSSELL2000 | 74348A210 |  | 965796 | 39260 | SH |  | SOLE |  | 0 | 0 | 39260 |
| PROSHARES TR | PSHS SHORT DOW30 | 74347B235 |  | 960404 | 28815 | SH |  | SOLE |  | 0 | 0 | 28815 |
| PROSHARES TR | SHORT QQQ NEW | 74347B714 |  | 214279 | 14557 | SH |  | SOLE |  | 0 | 0 | 14557 |
| SCHWAB CHARLES CORP | COM | 808513105 |  | 1140875 | 13703 | SH |  | SOLE |  | 0 | 0 | 13703 |
| SPDR DOW JONES INDL AVERAGE | UT SER 1 | 78467X109 |  | 1025135 | 3094 | SH |  | SOLE |  | 0 | 0 | 3094 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 1288576 | 28648 | SH |  | SOLE |  | 0 | 0 | 28648 |
| SPDR SER TR | PORTFOLI S | 78464A805 |  | 51986962 | 1099323 | SH |  | SOLE |  | 0 | 0 | 1099323 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 447510 | 2638 | SH |  | SOLE |  | 0 | 0 | 2638 |
| SPDR SER TR | PORTFOLIO S | 78468R853 |  | 447201 | 12096 | SH |  | SOLE |  | 0 | 0 | 12096 |
| SPDR INDEX SHS FDS | PORTFLI MSCI GBL | 78463X475 |  | 543109 | 11647 | SH |  | SOLE |  | 0 | 0 | 11647 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 |  | 833131 | 28061 | SH |  | SOLE |  | 0 | 0 | 28061 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 |  | 480052 | 14565 | SH |  | SOLE |  | 0 | 0 | 14565 |
| SPDR SER TR | SPDR S | 78464A128 |  | 201846 | 1444 | SH |  | SOLE |  | 0 | 0 | 1444 |
| SSGA ACTIVE TR | SPDR SSGA US SCT | 78470P408 |  | 362498 | 9316 | SH |  | SOLE |  | 0 | 0 | 9316 |
| TESLA INC | COM | 88160R101 |  | 212239 | 1723 | SH |  | SOLE |  | 0 | 0 | 1723 |
| UNION PAC CORP | COM | 907818108 |  | 4072795 | 19669 | SH |  | SOLE |  | 0 | 0 | 19669 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 1027892 | 1939 | SH |  | SOLE |  | 0 | 0 | 1939 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 |  | 279826 | 5581 | SH |  | SOLE |  | 0 | 0 | 5581 |
| VANGUARD WHITEHALL FDS | INTL DVD ETF | 921946810 |  | 1233896 | 17721 | SH |  | SOLE |  | 0 | 0 | 17721 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 347888 | 2572 | SH |  | SOLE |  | 0 | 0 | 2572 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 8265282 | 23525 | SH |  | SOLE |  | 0 | 0 | 23525 |
| VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 |  | 695479 | 3468 | SH |  | SOLE |  | 0 | 0 | 3468 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 |  | 3724417 | 72011 | SH |  | SOLE |  | 0 | 0 | 72011 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 954357 | 4992 | SH |  | SOLE |  | 0 | 0 | 4992 |
| VANGUARD WELLINGTON FD | US QUALITY | 921935706 |  | 2224911 | 21220 | SH |  | SOLE |  | 0 | 0 | 21220 |
| VISA INC | COM CL A | 92826C839 |  | 384151 | 1849 | SH |  | SOLE |  | 0 | 0 | 1849 |
| WALMART INC | COM | 931142103 |  | 994470 | 7014 | SH |  | SOLE |  | 0 | 0 | 7014 |
| WISDOMTREE TR | US EFFICIENT COR | 97717Y790 |  | 4044413 | 124635 | SH |  | SOLE |  | 0 | 0 | 124635 |
| WISDOMTREE TR | EM EX ST-OWNED | 97717X578 |  | 651881 | 24433 | SH |  | SOLE |  | 0 | 0 | 24433 |
| WISDOMTREE TR | EM MKTS QTLY DIV | 97717W323 |  | 610733 | 28740 | SH |  | SOLE |  | 0 | 0 | 28740 |
| WISDOMTREE TR | INTRST RATE HDGE | 97717W380 |  | 403413 | 9283 | SH |  | SOLE |  | 0 | 0 | 9283 |
| ADVISORSHARES TR | Q DYNAMIC GROWTH | 00768Y438 |  | 209756 | 9920 | SH |  | SOLE |  | 0 | 0 | 9920 |
| SIMPLIFY EXCHANGE TRADED FUN | CONVEXITY ETF | 82889N731 |  | 712731 | 38639 | SH |  | SOLE |  | 0 | 0 | 38639 |
| SPDR SER TR | S | 78468R705 |  | 4368684 | 26135 | SH |  | SOLE |  | 0 | 0 | 26135 |
| WISDOMTREE TR | EMERGING MARKETS | 97717Y642 |  | 948349 | 35737 | SH |  | SOLE |  | 0 | 0 | 35737 |
| WISDOMTREE TR | INTERNATIONL EFI | 97717Y634 |  | 3151633 | 99327 | SH |  | SOLE |  | 0 | 0 | 99327 |

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