# EDGAR Filing Document

**Accession Number:** 0002084252
**File Stem:** 0000950103-25-012847
**Filing Date:** 2025-10
**Character Count:** 9577
**Document Hash:** 233c284a7b87bf28494028462d9cc31a
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000950103-25-012847.hdr.sgml**: 20251003

**ACCESSION NUMBER**: 0000950103-25-012847

**CONFORMED SUBMISSION TYPE**: 4

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20251001

**FILED AS OF DATE**: 20251003

**DATE AS OF CHANGE**: 20251003

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** Cole Matthew Ryan
- **CENTRAL INDEX KEY:** 0002084252

**ORGANIZATION NAME:**

**FILING VALUES:**
- **FORM TYPE:** 4
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41612
- **FILM NUMBER:** 251375517

**MAIL ADDRESS:**
- **STREET 1:** 200 CRESCENT COURT SUITE 1400
- **CITY:** DALLAS
- **STATE:** TX
- **ZIP:** 75201
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Strive, Inc.
- **CENTRAL INDEX KEY:** 0001920406
- **STANDARD INDUSTRIAL CLASSIFICATION:** FINANCE SERVICES [6199]
- **ORGANIZATION NAME:** 09 Crypto Assets
- **EIN:** 881293236
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**BUSINESS ADDRESS:**
- **STREET 1:** 100 CRESCENT CT
- **STREET 2:** 7TH FLOOR
- **CITY:** DALLAS
- **STATE:** TX
- **ZIP:** 75201
- **BUSINESS PHONE:** 214-459-3117

**MAIL ADDRESS:**
- **STREET 1:** 100 CRESCENT CT
- **STREET 2:** 7TH FLOOR
- **CITY:** DALLAS
- **STATE:** TX
- **ZIP:** 75201

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Asset Entities Inc.
- **DATE OF NAME CHANGE:** 20220330

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 4

### STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

[ ] Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>Cole Matthew Ryan<br><sub>(Last) (First) (Middle)</sub><br>C/O STRIVE, INC.<br>200 CRESCENT COURT SUITE 1400<br><sub>(Street)</sub><br>DALLAS, TX 75201<br><sub>(City) (State) (Zip)</sub> | **3. Date of Earliest Transaction (Month/Day/Year)**<br>2025-10-01 | **5. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[X] Director [ ] 10% Owner<br>[X] Officer (give title below) [ ] Other (specify below)<br>_Chief Executive Officer_ |
| **2. Issuer Name and Ticker or Trading Symbol**<br>Strive, Inc. [ ASST ] | **4. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | 3. Transaction Code (V) | 3. Transaction Code (V) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | Code | V | Amount | (A) or (D) | Price | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
|  |  |  |  |  |  |  |  |  |  |  |

---

## Table II - Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | 4. Transaction Code (V) | 4. Transaction Code (V) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 6. Date Exercisable and Expiration Date | 6. Date Exercisable and Expiration Date | 7. Title and Amount of Underlying Securities | 7. Title and Amount of Underlying Securities | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| Restricted Stock Units | <sup>(1)(2)(3)</sup> | 2025-09-12 |  | M |  |  | 18459504<sup>(1)(2)(3)(4)</sup> | <sup>(3)</sup> | <sup>(1)(2)(3)</sup> | Class B Common Stock | 18459504 | <sup>(1)(2)(3)</sup> | 0 | D |  |
| Class B Common Stock | <sup>(1)(2)(3)</sup> | 2025-10-01 |  | M |  | 18459504<sup>(1)(2)(3)</sup> |  | <sup>(3)</sup> | <sup>(1)(2)(3)</sup> | Class A Common Stock | 18459504 | <sup>(1)(2)(3)</sup> | 18459504 | D |  |
| Class B Common Stock | <sup>(1)(2)(3)</sup> | 2025-10-01 |  | F |  |  | 7262330<sup>(5)</sup> | <sup>(1)(2)(5)</sup> | <sup>(1)(2)(5)</sup> | Class A Common Stock | 7262330 | $2.50 | 11197174 | D |  |
| Restricted Stock Units | <sup>(1)(2)(3)</sup> | 2025-10-01 |  | M |  |  | 57147<sup>(1)(2)(4)(6)</sup> | <sup>(3)</sup> | <sup>(1)(2)(3)</sup> | Class B Common Stock | 57147 | <sup>(1)(2)(3)</sup> | 0 | I | By Spouse |
| Class B Common Stock | <sup>(1)(2)(3)</sup> | 2025-10-01 |  | M |  | 57147<sup>(1)(2)(3)</sup> |  | <sup>(3)</sup> | <sup>(1)(2)(3)</sup> | Class A Common Stock | 57147 | <sup>(1)(2)(3)</sup> | 57147 | I | By Spouse |
| Class B Common Stock | <sup>(1)(2)(3)</sup> | 2025-10-01 |  | F |  |  | 27998<sup>(5)</sup> | <sup>(1)(2)(5)</sup> | <sup>(1)(2)(5)</sup> | Class A Common Stock | 27998 | $2.50 | 29149 | I | By Spouse |
| Class B Common Stock | <sup>(1)(2)</sup> | 2025-10-01 |  | G |  |  | 3691901<sup>(7)</sup> | <sup>(1)(2)</sup> | <sup>(1)(2)</sup> | Class A Common Stock | 3691901 | $0 | 7505273 | D |  |

---

### Footnotes:

(1) Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class.

(2) (Footnote 2 continued) The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

(3) Each of the time-vesting condition and the performance vesting condition of the Restricted Stock Units was deemed to have been achieved subject to the closing by that certain Agreement and Plan of Merger dated as of May 6, 2025, as amended by that certain Amended and Restated Agreement and Plan of Merger, dated as of June 27, 2025, and such Restricted Stock Units were settled into shares of Class B Common Stock on October 1, 2025.

(4) Represents the settlement of Restricted Stock Units into shares of Class B Common Stock. Neither the Reporting Person nor the Reporting Person's spouse voluntarily sold any shares of Class A Common Stock or Class B Common Stock in connection with the transactions reported herein.

(5) Represents shares of Class B Common Stock withheld by the Registrant solely to cover required tax withholding obligations in connection with the settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class B Common Stock or Class A Common Stock in connection with the transactions reported herein.

(6) Previously reported as 57,183 Restricted Stock Units due to an administrative error.

(7) On October 1, 2025, the Reporting Person made a gift of 3,691,901 shares of Class B Common Stock to a charitable organization. The charitable organization is directly controlled by the Reporting Person and his spouse. The Reporting Person and his spouse received no consideration for the gift and no longer beneficially own the gifted shares.

**Signature:** /s/ Brian Logan Beirne, attorney-in-fact for Matthew Ryan Cole  
**Date:** 2025-10-03

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**