# EDGAR Filing Document

**Accession Number:** 0001084683
**File Stem:** 0001084683-25-000005
**Filing Date:** 2025-11
**Character Count:** 15340
**Document Hash:** 70f35e688c9419cba7fd5ccf9c84465c
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001084683-25-000005.hdr.sgml**: 20251112

**ACCESSION NUMBER**: 0001084683-25-000005

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251112

**DATE AS OF CHANGE**: 20251110

**EFFECTIVENESS DATE**: 20251112

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** GREENWOOD GEARHART INC
- **CENTRAL INDEX KEY:** 0001084683

**ORGANIZATION NAME:**
- **EIN:** 710656198
- **STATE OF INCORPORATION:** AR
- **FISCAL YEAR END:** 0930

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-04585
- **FILM NUMBER:** 251468039

**BUSINESS ADDRESS:**
- **STREET 1:** POST OFFICE BOX 4278
- **CITY:** FAYETTEVILLE
- **STATE:** AR
- **ZIP:** 72702
- **BUSINESS PHONE:** 4795215353

**MAIL ADDRESS:**
- **STREET 1:** P O BOX 4278
- **CITY:** FAYETTEVILLE
- **STATE:** AR
- **ZIP:** 72702

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** MA GREENWOOD & ASSOCIATES INC
- **DATE OF NAME CHANGE:** 19990420

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** GREENWOOD GEARHART INC<br>**Address:** P O BOX 4278<br>FAYETTEVILLE, AR 72702

**Form 13F File Number:** 028-04585

**CRD Number (if applicable):** 000110379

**SEC File Number (if applicable):** 801-17703

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Lisa Brown<br>**Title:** Chief Compliance Officer<br>**Phone:** 479-521-5353

**Signature, Place, and Date of Signing:**

/s/Lisa Brown  Fayetteville, AR  11-10-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 104

**Form 13F Information Table Value Total:** $1734850775

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ALPHABET INC | CAP STK CL A | 02079K305 | BBG009S39JY5 | 351036 | 1444 | SH |  | SOLE |  | 1444 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 | BBG009S3NB21 | 41463428 | 170246 | SH |  | SOLE |  | 170246 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 | BBG001S5PQL7 | 26073938 | 118750 | SH |  | SOLE |  | 118750 | 0 | 0 |
| AMERICAN EXPRESS CO | COM | 025816109 | BBG001S5P034 | 10471344 | 31525 | SH |  | SOLE |  | 31525 | 0 | 0 |
| AMGEN INC | COM | 031162100 | BBG001S5NNL6 | 212214 | 752 | SH |  | SOLE |  | 752 | 0 | 0 |
| AON PLC | SHS CL A | G0403H108 | BBG00SSQFPR9 | 1028377 | 2884 | SH |  | SOLE |  | 2884 | 0 | 0 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 58192514 | 228538 | SH |  | SOLE |  | 228537 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 | BBG001S5P0Y0 | 510658 | 9898 | SH |  | SOLE |  | 9898 | 0 | 0 |
| BANK OZK LITTLE ROCK ARK | COM | 06417N103 | BBG001SMRQL8 | 1537914 | 30167 | SH |  | SOLE |  | 30167 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | BBG001S90346 | 30773721 | 61212 | SH |  | SOLE |  | 61212 | 0 | 0 |
| BLACKSTONE INC | COM | 09260D107 | BBG001S7H949 | 288737 | 1690 | SH |  | SOLE |  | 1690 | 0 | 0 |
| BOEING CO | COM | 097023105 | BBG001S5P0V3 | 498567 | 2310 | SH |  | SOLE |  | 2310 | 0 | 0 |
| BROADCOM INC | COM | 11135F101 | BBG00KHY5SY8 | 15930042 | 48286 | SH |  | SOLE |  | 48286 | 0 | 0 |
| CATERPILLAR INC | COM | 149123101 | BBG001S5PJ06 | 17230650 | 36112 | SH |  | SOLE |  | 36111 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 | BBG001S67ZC5 | 676288 | 4355 | SH |  | SOLE |  | 4355 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 | BBG001S6HC62 | 331837 | 4850 | SH |  | SOLE |  | 4850 | 0 | 0 |
| CORNING INC | COM | 219350105 | BBG001S5RLH1 | 463634 | 5652 | SH |  | SOLE |  | 5652 | 0 | 0 |
| DISNEY WALT CO | COM | 254687106 | BBG001S5QHF3 | 203325 | 1776 | SH |  | SOLE |  | 1775 | 0 | 0 |
| EATON CORP PLC | SHS | G29183103 | BBG001S5QZ45 | 342813 | 916 | SH |  | SOLE |  | 916 | 0 | 0 |
| ELI LILLY  CO | COM | 532457108 | BBG001S5STL8 | 602007 | 789 | SH |  | SOLE |  | 789 | 0 | 0 |
| ENTERGY CORP NEW | COM | 29364G103 | BBG001S67KF5 | 2324997 | 24949 | SH |  | SOLE |  | 24949 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 | BBG001S69V32 | 2448366 | 21715 | SH |  | SOLE |  | 21715 | 0 | 0 |
| HOME BANCSHARES INC | COM | 436893200 | BBG001SN0R60 | 6043012 | 213534 | SH |  | SOLE |  | 213534 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 | BBG001S5RTW7 | 1759740 | 4343 | SH |  | SOLE |  | 4343 | 0 | 0 |
| HUNT J B TRANS SVCS INC | COM | 445658107 | BBG001S5SFY4 | 25971201 | 193569 | SH |  | SOLE |  | 193569 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | BBG001S5S399 | 750263 | 2659 | SH |  | SOLE |  | 2659 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 | BBG00KJR2NN7 | 44318459 | 233624 | SH |  | SOLE |  | 233623 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S QUALITY | 46137V241 | BBG001SDTVQ0 | 1842716 | 25143 | SH |  | SOLE |  | 25142 | 0 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | BBG001S9GN63 | 50133313 | 83504 | SH |  | SOLE |  | 83504 | 0 | 0 |
| ISHARES TR | 0-3 MNTH TREASRY | 46436E718 | BBG00TZR7YF0 | 614270 | 6100 | SH |  | SOLE |  | 6100 | 0 | 0 |
| ISHARES TR | 7-10 YR TRSY BD | 464287440 | BBG001S80936 | 61628005 | 638897 | SH |  | SOLE |  | 638897 | 0 | 0 |
| ISHARES TR | CORE MSCI TOTAL | 46432F834 | BBG003H6TMV7 | 319476 | 3869 | SH |  | SOLE |  | 3868 | 0 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 | BBG001SFC7V0 | 36597980 | 560803 | SH |  | SOLE |  | 560802 | 0 | 0 |
| ISHARES TR | CORE S TTL STK | 464287150 | BBG001SHTRL5 | 9749502 | 66938 | SH |  | SOLE |  | 66937 | 0 | 0 |
| ISHARES TR | CORE S US GWT | 464287671 | BBG001SFQL99 | 595306 | 3618 | SH |  | SOLE |  | 3618 | 0 | 0 |
| ISHARES TR | CORE S ETF | 464287200 | BBG001SFB7R6 | 9348945 | 13968 | SH |  | SOLE |  | 13968 | 0 | 0 |
| ISHARES TR | ISHARES SEMICDTR | 464287523 | BBG001SJ8F58 | 34726697 | 128086 | SH |  | SOLE |  | 128086 | 0 | 0 |
| ISHARES TR | ISHS 1-5YR INVS | 464288646 | BBG001SSD858 | 46702360 | 880678 | SH |  | SOLE |  | 880678 | 0 | 0 |
| ISHARES TR | ISHS 5-10YR INVT | 464288638 | BBG001SSD849 | 80126276 | 1481351 | SH |  | SOLE |  | 1481351 | 0 | 0 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 | BBG007WGM3H4 | 1076737 | 24366 | SH |  | SOLE |  | 24366 | 0 | 0 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 | BBG0025X2G81 | 341457 | 3589 | SH |  | SOLE |  | 3589 | 0 | 0 |
| ISHARES TR | RUS 1000 ETF | 464287622 | BBG001S562W9 | 611448 | 1673 | SH |  | SOLE |  | 1673 | 0 | 0 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | BBG001S56320 | 1664261 | 3553 | SH |  | SOLE |  | 3553 | 0 | 0 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | BBG001S562P7 | 654542 | 3215 | SH |  | SOLE |  | 3215 | 0 | 0 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | BBG001SFC7Y7 | 39595823 | 163646 | SH |  | SOLE |  | 163646 | 0 | 0 |
| ISHARES TR | S 500 GRWT ETF | 464287309 | BBG001S561Q8 | 1473388 | 12205 | SH |  | SOLE |  | 12205 | 0 | 0 |
| ISHARES TR | S 500 VAL ETF | 464287408 | BBG001S561K4 | 1343554 | 6506 | SH |  | SOLE |  | 6506 | 0 | 0 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 | BBG001SLS4Q3 | 1601700 | 15000 | SH |  | SOLE |  | 15000 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 | BBG00GP26NW0 | 70761704 | 1394869 | SH |  | SOLE |  | 1394869 | 0 | 0 |
| JACOBS SOLUTIONS INC | COM | 46982L108 | BBG019C1BQS3 | 11214523 | 74833 | SH |  | SOLE |  | 74833 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 | BBG001S5SHQ9 | 855528 | 4614 | SH |  | SOLE |  | 4614 | 0 | 0 |
| JPMORGAN CHASE  CO. | COM | 46625H100 | BBG001S8CRC3 | 21641485 | 68609 | SH |  | SOLE |  | 68609 | 0 | 0 |
| LIBERTY MEDIA CORP DEL | COM LBTY ONE S C | 531229755 | BBG01HLMBDC5 | 18449212 | 176632 | SH |  | SOLE |  | 176632 | 0 | 0 |
| LOWES COS INC | COM | 548661107 | BBG001S5SVL3 | 910496 | 3623 | SH |  | SOLE |  | 3623 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 | BBG001S5T110 | 1252027 | 4120 | SH |  | SOLE |  | 4120 | 0 | 0 |
| META PLATFORMS INC | CL A | 30303M102 | BBG001SQCQC5 | 21292793 | 28994 | SH |  | SOLE |  | 28994 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 52661593 | 101673 | SH |  | SOLE |  | 101673 | 0 | 0 |
| NETFLIX INC | COM | 64110L106 | BBG001SF6L46 | 393246 | 328 | SH |  | SOLE |  | 328 | 0 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 | BBG001S5TZJ6 | 52592823 | 281878 | SH |  | SOLE |  | 281878 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 | BBG001S5SJG6 | 804346 | 2860 | SH |  | SOLE |  | 2860 | 0 | 0 |
| PALO ALTO NETWORKS INC | COM | 697435105 | BBG001T9NWN5 | 10872697 | 53397 | SH |  | SOLE |  | 53397 | 0 | 0 |
| PEPSICO INC | COM | 713448108 | BBG001S695T1 | 218770 | 1558 | SH |  | SOLE |  | 1557 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 | BBG001S5V4L9 | 911157 | 5930 | SH |  | SOLE |  | 5930 | 0 | 0 |
| PURE STORAGE INC | CL A | 74624M102 | BBG00212PW10 | 305907 | 3650 | SH |  | SOLE |  | 3650 | 0 | 0 |
| RAYONIER INC | COM | 754907103 | BBG001S7NCZ1 | 273362 | 10300 | SH |  | SOLE |  | 10300 | 0 | 0 |
| REGIONS FINANCIAL CORP NEW | COM | 7591EP100 | BBG001SM4KY2 | 646592 | 24520 | SH |  | SOLE |  | 24520 | 0 | 0 |
| ROCKWELL AUTOMATION INC | COM | 773903109 | BBG001S5VRF5 | 209718 | 600 | SH |  | SOLE |  | 600 | 0 | 0 |
| RTX CORPORATION | COM | 75513E101 | BBG001S5X5Q9 | 575113 | 3437 | SH |  | SOLE |  | 3437 | 0 | 0 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | BBG001T5XQY3 | 505362 | 21708 | SH |  | SOLE |  | 21708 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | BBG001T66WN0 | 695798 | 21805 | SH |  | SOLE |  | 21805 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | BBG001T66WQ7 | 636315 | 21859 | SH |  | SOLE |  | 21859 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | BBG001T5XQV6 | 130559401 | 4956697 | SH |  | SOLE |  | 4956697 | 0 | 0 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | BBG001V036R6 | 470565 | 15876 | SH |  | SOLE |  | 15876 | 0 | 0 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 | BBG001S7T223 | 36442772 | 676495 | SH |  | SOLE |  | 676494 | 0 | 0 |
| SELECT SECTOR SPDR TR | INDL | 81369Y704 | BBG001S7T232 | 37846555 | 245390 | SH |  | SOLE |  | 245390 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 | BBG001S7T107 | 34159855 | 435879 | SH |  | SOLE |  | 435879 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 | BBG001S7SCQ6 | 61095706 | 439001 | SH |  | SOLE |  | 439000 | 0 | 0 |
| SELECT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 | BBG001S7TD56 | 17964182 | 205988 | SH |  | SOLE |  | 205987 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 | BBG001S72SM3 | 10227245 | 15352 | SH |  | SOLE |  | 15352 | 0 | 0 |
| SPDR SERIES TRUST | PRTFLO S GW | 78464A409 | BBG001SD7RB9 | 5631859 | 53888 | SH |  | SOLE |  | 53888 | 0 | 0 |
| SPORTSMANS WHSE HLDGS INC | COM | 84920Y106 | BBG002G8Q1J9 | 154835 | 55897 | SH |  | SOLE |  | 55897 | 0 | 0 |
| SRH TOTAL RETURN FUND INC | COM | 101507101 | BBG001SKK3J3 | 256564 | 14128 | SH |  | SOLE |  | 14128 | 0 | 0 |
| STRYKER CORPORATION | COM | 863667101 | BBG001S8FR03 | 1524245 | 4123 | SH |  | SOLE |  | 4123 | 0 | 0 |
| SYMBOTIC INC | CLASS A COM | 87151X101 | BBG00Z72HCX9 | 766296 | 14217 | SH |  | SOLE |  | 14217 | 0 | 0 |
| TESLA INC | COM | 88160R101 | BBG001SQKGD7 | 16162014 | 36342 | SH |  | SOLE |  | 36342 | 0 | 0 |
| TOAST INC | CL A | 888787108 | BBG00BTJVKB1 | 1560437 | 42740 | SH |  | SOLE |  | 42740 | 0 | 0 |
| TYSON FOODS INC | CL A | 902494103 | BBG001S871D5 | 5964916 | 109851 | SH |  | SOLE |  | 109851 | 0 | 0 |
| UNION PAC CORP | COM | 907818108 | BBG001S5X2M0 | 251734 | 1065 | SH |  | SOLE |  | 1065 | 0 | 0 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | BBG002D68GN8 | 1897131 | 5813 | SH |  | SOLE |  | 5813 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | 500 VAL IDX FD | 921932703 | BBG001TC6MG7 | 244185 | 1224 | SH |  | SOLE |  | 1224 | 0 | 0 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 | BBG001SMD2X3 | 14047540 | 153659 | SH |  | SOLE |  | 153659 | 0 | 0 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 | BBG001TC6MC1 | 166597405 | 272049 | SH |  | SOLE |  | 272049 | 0 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | BBG001SHTB03 | 25286483 | 77053 | SH |  | SOLE |  | 77053 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 | BBG001T62M38 | 7719532 | 91779 | SH |  | SOLE |  | 91779 | 0 | 0 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 | BBG001TJR1D8 | 69364124 | 944243 | SH |  | SOLE |  | 944243 | 0 | 0 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | BBG001SSPWL4 | 43092666 | 719170 | SH |  | SOLE |  | 719170 | 0 | 0 |
| VANGUARD WORLD FD | ENERGY ETF | 92204A306 | BBG001SHTV45 | 20709195 | 164542 | SH |  | SOLE |  | 164541 | 0 | 0 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 | BBG001SHTTR5 | 14167850 | 18976 | SH |  | SOLE |  | 18975 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 | BBG001SRCFY3 | 9280350 | 27185 | SH |  | SOLE |  | 27184 | 0 | 0 |
| WALMART INC | COM | 931142103 | BBG001S5XH92 | 58759832 | 570152 | SH |  | SOLE |  | 570151 | 0 | 0 |
| WELLS FARGO CO NEW | COM | 949746101 | BBG001S5XF23 | 1025851 | 12239 | SH |  | SOLE |  | 12238 | 0 | 0 |
| WESTROCK COFFEE CO | COM | 96145W103 | BBG016LHSFJ0 | 133908 | 27553 | SH |  | SOLE |  | 27553 | 0 | 0 |
| WISDOMTREE TR | US QTLY DIV GRT | 97717X669 | BBG004LMH3Z6 | 1022061 | 11489 | SH |  | SOLE |  | 11489 | 0 | 0 |
| YETI HLDGS INC | COM | 98585X104 | BBG00D8JC891 | 236076 | 7115 | SH |  | SOLE |  | 7115 | 0 | 0 |

---