# EDGAR Filing Document

**Accession Number:** 0001576427
**File Stem:** 0001576427-26-000004
**Filing Date:** 2026-2
**Character Count:** 65201
**Document Hash:** 4b2b646eaf4ea7fcae40ff7c80b1b7f1
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001576427-26-000004.hdr.sgml**: 20260211

**ACCESSION NUMBER**: 0001576427-26-000004

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 14

**CONFORMED PERIOD OF REPORT**: 20260211

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20260211

**DATE AS OF CHANGE**: 20260211

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Criteo S.A.
- **CENTRAL INDEX KEY:** 0001576427
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-ADVERTISING AGENCIES [7311]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 000000000
- **STATE OF INCORPORATION:** I0
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-36153
- **FILM NUMBER:** 26618365

**BUSINESS ADDRESS:**
- **STREET 1:** 32 RUE BLANCHE
- **CITY:** PARIS
- **STATE:** I0
- **ZIP:** 75009
- **BUSINESS PHONE:** 33175850939

**MAIL ADDRESS:**
- **STREET 1:** 32 RUE BLANCHE
- **CITY:** PARIS
- **STATE:** I0
- **ZIP:** 75009

?xml version='1.0' encoding='ASCII'? crto-20260211

**UNITED STATES** 

**SECURITIES AND EXCHANGE COMMISSION** 

**WASHINGTON, D.C. 20549** 

**FORM 8-K** 

**CURRENT REPORT** 

**Pursuant to Section 13 or 15(d)** 

**of the Securities Exchange Act of 1934** 

**February 11, 2026** 

**Date of Report (Date of earliest event reported)**

**CRITEO S.A.** 

**(Exact name of registrant as specified in its charter)** 

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| | | |
|:---|:---|:---|
| **France** | **001-36153** | **Not Applicable** |
| **(State or other jurisdiction<br>of incorporation)** | **(Commission<br>File Number)** | **(I.R.S. Employer<br>Identification No.)** |

---

---

| | | | |
|:---|:---|:---|:---|
| **32 Rue Blanche** | **Paris** | **France** | **75009** |
| **(Address of principal executive offices)** | | | **(Zip Code)** |

---

**+33 17 585 0939**

**Registrant's telephone number, including area code**

**(Former name or former address, if changed since last report)** 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

------

Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol(s)** | **Name of each exchange on which registered** |
| American Depositary Shares, each representing one ordinary share, nominal value €0.025 per share | CRTO | Nasdaq Global Select Market |
| Ordinary Shares, nominal value €0.025 per share\* | | Nasdaq Global Select Market |

---

\*Not for trading, but only in connection with the registration of the American Depositary Shares.

Indicate by check mark whether the registrant is an emerging growth company as defined in as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company&nbsp;&nbsp;&nbsp;&nbsp;☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.&nbsp;&nbsp;&nbsp;&nbsp;☐

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---

| | |
|:---|:---|
| **ITEM 2.02** | **Results of Operations and Financial Condition** |

---

On February 11, 2026, the Company issued a press release and will hold a conference call regarding its financial results for the quarter ended December 31, 2025. A copy of the press release is furnished as Exhibit 99.1 to this report.

The information furnished with this Item 2.02, including Exhibit 99.1, shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any other filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such a filing.

The Company is making reference to non-GAAP financial information in both the press release and the conference call. A reconciliation of these non-GAAP financial measures to the most comparable GAAP financial measures is contained in the attached Exhibit 99.1 press release.

---

| | |
|:---|:---|
| **ITEM 9.01** | **Financial Statements and Exhibits.** |

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 (d) Exhibits

---

| | |
|:---|:---|
| **Exhibit<br>Number** | **Description** |
| <u>[99.1](exhibit991q42025.htm)</u> | <u>[Press Release dated February](exhibit991q42025.htm)[11](exhibit991q42025.htm)[, 20](exhibit991q42025.htm)[26](exhibit991q42025.htm)</u> |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |

---

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**SIGNATURES** 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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| | | |
|:---|:---|:---|
| | | **Criteo S.A.** |
| Date: February 11, 2026 | By: | /s/ Sarah Glickman |
|  | Name: | Sarah Glickman |
|  | Title: | Chief Financial Officer |

---

## Exhibit 99.1

**Exhibit 99.1**

![criteologo2021.jpg](criteologo2021.jpg)

**CRITEO REPORTS FOURTH QUARTER 2025 RESULTS**

**Deployed $152 Million to Repurchase Shares in 2025**

**Remaining Share Buyback Authorization Increased up to $200 Million**

NEW YORK - February 11, 2026 - Criteo S.A. (NASDAQ: CRTO) ("Criteo" or the "Company"), the global platform connecting the commerce ecosystem, today announced financial results for the fourth quarter and fiscal year ended December 31, 2025.

**Fourth Quarter and Fiscal Year 2025 Financial Highlights:**

The following table summarizes our consolidated financial results for the three months and twelve months ended December 31, 2025:

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **YoY Change** | **2025** | **2024** | **YoY Change** |
| | **(in millions, except EPS data)** | **(in millions, except EPS data)** | **(in millions, except EPS data)** | **(in millions, except EPS data)** | **(in millions, except EPS data)** | **(in millions, except EPS data)** |
| **GAAP Results** |  |  |  |  |  |  |
| Revenue | $541 | $553 | (2)% | $1945 | $1933 | 1% |
| Gross Profit | $297 | $301 | (1)% | $1049 | $983 | 7% |
| Net Income | $46 | $72 | (36)% | $149 | $115 | 30% |
| Gross Profit margin | 55% | 54% | 1ppt | 54% | 51% | 3ppt |
| Diluted EPS | $0.90 | $1.23 | (27)% | $2.64 | $1.90 | 39% |
| Cash from operating activities | $161 | $169 | (5)% | $311 | $258 | 21% |
| Cash and cash equivalents | $342 | $291 | 18% | $342 | $291 | 18% |
| **Non-GAAP Results**<sup>1</sup> |  |  |  |  |  |  |
| Contribution ex-TAC | $330 | $334 | (1)% | $1175 | $1121 | 5% |
| Adjusted EBITDA | $120 | $144 | (17)% | $407 | $390 | 4% |
| Adjusted diluted EPS | $1.30 | $1.75 | (26)% | $4.62 | $4.57 | 1% |
| Free Cash Flow (FCF) | $134 | $146 | (8)% | $211 | $182 | 16% |
| FCF / Adjusted EBITDA | 112% | 101% | 11ppt | 52% | 47% | 5ppt |

---

"Criteo delivered strong performance for the year," said Michael Komasinski, Chief Executive Officer of Criteo. "We are advancing our position at the forefront of agentic commerce, with differentiated commerce data, AI driven decisioning, and global reach that provide durable advantages and support sustainable growth and long term shareholder value."

**Operating Highlights**

<br> &nbsp;&nbsp;&nbsp;&nbsp;• We introduced Agentic Commerce Recommendation Service, designed to power AI shopping assistants with accurate, relevant product recommendations built on Criteo's commerce intelligence.

&nbsp;&nbsp;&nbsp;&nbsp;• We launched our Audience Agent to make audience planning smarter and faster, and our Insights Agent to empower platform users to make more strategic, data-driven decisions.

&nbsp;&nbsp;&nbsp;&nbsp;• Retail Media Contribution ex-TAC grew 2% year-over-year at constant currency<sup>2</sup> in 2025 and decreased (18)% in Q4 2025, as expected, reflecting the impact of previously communicated scope changes with two specific Retail Media clients.

&nbsp;&nbsp;&nbsp;&nbsp;• We added Lidl and JB Hi-Fi to our leading Retail Media footprint.

&nbsp;&nbsp;&nbsp;&nbsp;• Performance Media Contribution ex-TAC was up 4% year-over-year at constant currency<sup>2</sup> in 2025 and up 2% in Q4 2025.

&nbsp;&nbsp;&nbsp;&nbsp;• Criteo's media spend<sup>3</sup> was $4.3 billion in 2025, growing 3% year-over-year at constant currency<sup>2</sup> and $1.4 billion in Q4 2025, up 6%.

&nbsp;&nbsp;&nbsp;&nbsp;• Cash from operating activities increased 21% to $311 million, and Free Cash Flow increased 16% to $211 million, reflecting disciplined execution and our lowest Days Sales Outstanding ("DSO") on record.

&nbsp;&nbsp;&nbsp;&nbsp;• We deployed $152 million of capital for share repurchases in 2025, and our Board of Directors increased the Company's remaining share repurchase authorization to up to $200 million in February 2026.

___________________________________________________

<sup>1</sup> Contribution ex-TAC, Contribution ex-TAC margin, Adjusted EBITDA, Adjusted EBITDA margin, Adjusted diluted EPS and Free Cash Flow are not measures calculated in accordance with U.S. GAAP.

<sup>2</sup> Constant currency measures exclude the impact of foreign currency fluctuations and is computed by applying the prior year monthly exchange rates to transactions denominated in settlement or billing currencies other than the US dollar.

<sup>3</sup> Media spend is defined as working media spend allocated to Retail Media campaigns and media spend activated on behalf of Performance Media clients.

------

**Financial Summary**

Revenue for Q4 2025 was $541 million, gross profit was $297 million and Contribution ex-TAC was $330 million. Net income for Q4 2025 was $46 million, or $0.90 per share on a diluted basis. Adjusted EBITDA for Q4 was $120 million, resulting in an adjusted diluted EPS of $1.30. As reported, revenue for Q4 decreased (2)%, gross profit decreased (1)% and Contribution ex-TAC decreased (1)%. At constant currency, revenue for Q4 decreased (4)% and Contribution ex-TAC decreased (4)%.

Revenue for 2025 was $1.9 billion, gross profit was $1.0 billion and Contribution ex-TAC was $1.2 billion. As reported, revenue for 2025 increased 1%, gross profit increased 7% and Contribution ex-TAC increased 5%. At constant currency, revenue for 2025 decreased (0.5)% and Contribution ex-TAC increased 3%. Net income for 2025 was $149 million, or $2.64 per share on a diluted basis. Adjusted EBITDA for 2025 was $407 million, resulting in an adjusted diluted EPS of $4.62.

Cash flow from operating activities was $311 million in 2025 and Free Cash Flow was $211 million in 2025. As of December 31, 2025, we had $389 million in cash and marketable securities on our balance sheet.

Sarah Glickman, Chief Financial Officer, said, "We generated strong margins and cash flow in 2025, demonstrating the strength of our operating model. We returned $152 million to shareholders through share repurchases while maintaining a strong balance sheet, highlighting our confidence in the business and commitment to long term shareholder value."

**Fourth Quarter 2025 Results**

**Revenue, Gross Profit and Contribution ex-TAC**

Revenue decreased (2)% year-over-year in Q4 2025, and decreased (4)% at constant currency, to $541 million (Q4 2024: $553 million). Gross profit decreased (1)% year-over-year in Q4 2025 to $297 million (Q4 2024: $301 million). Gross profit as a percentage of revenue, or gross profit margin, was 55% (Q4 2024: 54%). Contribution ex-TAC in the fourth quarter decreased (1)% year-over-year, or decreased (4)% at constant currency, to $330 million (Q4 2024: $334 million).

&nbsp;&nbsp;&nbsp;&nbsp;• Retail Media revenue decreased (17)%, or (18)% at constant currency, and Retail Media Contribution ex-TAC decreased (17)%, or (18)% at constant currency, reflecting the temporary impact of previously communicated scope changes with two specific Retail Media clients, partially offset by continued strength in Retail Media onsite across the broader client base, new client integrations, and growing offsite activity.

&nbsp;&nbsp;&nbsp;&nbsp;• Performance Media revenue increased 1%, or decreased (2)% at constant currency, and Performance Media Contribution ex-TAC increased 5%, or 2% at constant currency, driven by the continued traction of full funnel, cross-channel activation, partially offset by lower AdTech services and supply.

**Net Income and Adjusted Net Income**

Net income was $46 million in Q4 2025 (Q4 2024: net income of $72 million). Net income attributable to shareholders of Criteo was $48 million, or $0.90 per share on a diluted basis (Q4 2024: net income attributable to shareholders of $71 million, or $1.23 per share on a diluted basis).

Adjusted net income, a non-GAAP financial measure, was $69 million, or $1.30 per share on a diluted basis (Q4 2024: $101 million, or $1.75 per share on a diluted basis).

**Adjusted EBITDA and Operating Expenses**

Adjusted EBITDA was $120 million, representing a decrease of (17)% year-over-year (Q4 2024: $144 million). This reflects higher non-GAAP operating expenses related to planned growth investments and lower Contribution ex-TAC over the period. Adjusted EBITDA as a percentage of Contribution ex-TAC, or Adjusted EBITDA margin, was 36% (Q4 2024: 43%).

Operating expenses increased 9% year-over-year to $225 million (Q4 2024: $206 million), mostly driven by planned growth investments. Non-GAAP operating expenses increased 12% year-over-year to $184 million (Q4 2024: $165 million).

------

**Fiscal Year 2025 Results**

**Revenue, Gross Profit and Contribution ex-TAC**

Revenue increased 1% year-over-year, or decreased (0.5)% at constant currency, to $1.9 billion (FY 2024: $1.9 billion). Gross profit increased 7% year-over-year to $1,049 million (FY 2024: $983 million). Gross profit as a percentage of revenue, or gross profit margin, was 54% (FY 2024: 51%). Contribution ex-TAC increased 5% year-over-year, or increased 3% at constant currency, to $1.2 billion (FY 2024: $1.1 billion).

&nbsp;&nbsp;&nbsp;&nbsp;• Retail Media revenue increased 2%, or 2% at constant currency, and Retail Media Contribution ex-TAC increased 2%, or 2% at constant currency, driven by continued strength in Retail Media onsite, new client integrations and growing network effects of the platform, partially offset by the temporary impact of previously communicated scope changes with two specific Retail Media clients.

&nbsp;&nbsp;&nbsp;&nbsp;• Performance Media revenue was flat, or decreased (1)% at constant currency, and Performance Media Contribution ex-TAC increased 5%, or 4% at constant currency, driven by the traction of full funnel, cross-channel activation, partially offset by lower AdTech services and supply revenue.

**Net Income and Adjusted Net Income**

Net income was $149 million (FY 2024: $115 million). Net income attributable to shareholders of Criteo was $145 million, or $2.64 per share on a diluted basis (FY 2024: $112 million, or $1.90 per share on a diluted basis).

Adjusted net income was $253 million, or $4.62 per share on a diluted basis (FY 2024: $268 million, or $4.57 per share on a diluted basis).

**Adjusted EBITDA and Operating Expenses**

Adjusted EBITDA was $407 million, representing an increase of 4% year-over-year (FY 2024: $390 million). This reflects higher Contribution ex-TAC, partially offset by planned growth investments. Adjusted EBITDA as a percentage of Contribution ex-TAC, or Adjusted EBITDA margin, was 35% (FY 2024: 35%).

Operating expenses increased 2% year-over-year to $847 million (FY 2024: $832 million), mostly driven by planned growth investments. Non-GAAP operating expenses increased 7% or $41 million to $668 million (FY 2024: $627 million).

**Cash Flow, Cash and Financial Liquidity Position**

Cash flow from operating activities was $161 million in Q4 2025 (Q4 2024: $169 million).

Free Cash Flow was $134 million in Q4 2025 (Q4 2024: $146 million).

Cash and cash equivalents, and marketable securities, increased $56 million compared to December 31, 2024 to $389 million, after spending $152 million on share repurchases in 2025 (2024: $225 million).

As of December 31, 2025, the Company had total financial liquidity of approximately $891 million, including its cash position, marketable securities, revolving credit facility and treasury shares reserved for M&A.

**Redomiciliation to Luxembourg and Direct Listing**

Following the favorable opinion of the works council, Criteo's Board of Directors has approved the previously announced proposed transfer of the Company's legal domicile from France to Luxembourg via a cross-border conversion (the "Conversion") and the replacement of its American Depositary Shares ("ADSs") structure with ordinary shares to be directly listed on Nasdaq. A general meeting of the Company's shareholders will be held on February 27, 2026, at 10:00 a.m., Paris time, at the Company's registered office at 32 Rue Blanche, 75009 Paris, France to obtain approval by the Company's shareholders for the Conversion and certain related proposals.

The expected timing for completion of the Conversion remains the third quarter of 2026, subject to shareholder approval and other customary conditions. As previously announced, following the Conversion, Criteo intends to pursue a subsequent corporate redomiciliation from Luxembourg to the United States if the Board of Directors determines such action is in the best interests of the Company and its shareholders, subject to the prior Company's works council consultation process.

------

**2026 Business Outlook**

The following forward-looking statements reflect Criteo's expectations as of February 11, 2026.

Fiscal year 2026 guidance:

• Contribution ex-TAC growth of **flat to +2%** at constant currency

• Adjusted EBITDA margin of **approximately 32% to 34%** of Contribution ex-TAC

First quarter 2026 guidance:

• Contribution ex-TAC between **$245 million and $250 million**, or -11% to -9% year-over-year at constant-currency

• Adjusted EBITDA between **$50 million and $55 million**

The Company's first quarter and full year 2026 guidance reflects the near-term impact of previously communicated scope changes with two specific Retail Media clients. The first quarter of 2026 is expected to represent the low point of the year.

The Company's adjusted EBITDA outlook for the first quarter and full year 2026 reflects growth investments in agentic AI, foreign exchange headwinds on euro-based costs, and costs related to certain corporate matters.

The above guidance for the first quarter and fiscal year ending December 31, 2026 assumes the following exchange rates for the main currencies impacting our business: a U.S. dollar-euro rate of 0.847, a U.S. dollar-Japanese Yen rate of 154, a U.S. dollar-British pound rate of 0.737, a U.S. dollar-Korean Won rate of 1,450 and a U.S. dollar-Brazilian real rate of 5.40.

The above guidance assumes that no acquisitions and dispositions are completed during the first quarter of 2026 or the fiscal year ended December 31, 2026.

Reconciliations of Contribution ex-TAC, Adjusted EBITDA and Adjusted EBITDA margin guidance to the closest corresponding U.S. GAAP measures are not available without unreasonable efforts on a forward-looking basis due to the high variability, complexity and low visibility with respect to the charges excluded from these non-GAAP measures; in particular, the measures and effects of equity awards compensation expense specific to equity compensation awards that are directly impacted by unpredictable fluctuations in our share price. The variability of the above charges could potentially have a significant impact on our future U.S. GAAP financial results.

**Extension of Share Repurchase Authorization**

Criteo's Board of Directors approved an increase of the previously authorized share repurchase program of the Company's outstanding American Depositary Shares. As of February 6, 2026, the remaining share buyback authorization was extended to up to $200 million. The Company intends to use repurchased shares under this extended program to satisfy employee equity obligations in lieu of issuing new shares, which would limit future dilution for its shareholders, as well as to fund potential acquisitions in the future.

Under the terms of the authorization, the stock purchases may be made from time to time in compliance with applicable state and federal securities laws and applicable provisions of French corporate law. The timing and amounts of any purchases will be based on market conditions and other factors including price, regulatory requirements and capital availability, as determined by Criteo's management team. The program does not require the purchase of any minimum number of shares and may be suspended, modified or discontinued at any time without prior notice.

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**Non-GAAP Financial Measures**

This press release and its attachments include the following financial measures defined as non-GAAP financial measures by the U.S. Securities and Exchange Commission ("SEC"): Contribution ex-TAC, Adjusted EBITDA, Adjusted EBITDA margin, Adjusted Net Income, Adjusted diluted EPS, Free Cash Flow and Non-GAAP Operating Expenses. These measures are not calculated in accordance with U.S. GAAP.

Contribution ex-TAC is a profitability measure akin to gross profit. It is calculated by deducting traffic acquisition costs from revenue and reconciled to gross profit through the exclusion of other costs of revenue. Contribution ex-TAC is not a measure calculated in accordance with U.S. GAAP. We have included Contribution ex-TAC because it is a key measure used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions. In particular, we believe that this measure can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Contribution ex-TAC provides useful information to investors and others in understanding and evaluating our results of operations in the same manner as our management and board of directors*.* 

Adjusted EBITDA is our consolidated earnings before financial income (expense), income taxes, depreciation and amortization, adjusted to eliminate the impact of equity related compensation, which includes employee equity awards compensation and director fees for share purchases, pension service costs, certain acquisition costs, certain restructuring and related costs, integration and transformation costs, and other nonrecurring or noncash items impacting net income that we do not consider indicative of our ongoing business performance. Adjusted EBITDA and Adjusted EBITDA margin are key measures used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, we believe that Adjusted EBITDA and Adjusted EBITDA margin can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Adjusted EBITDA and Adjusted EBITDA margin provide useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.

Adjusted Net Income is our net income adjusted to eliminate the impact of equity related compensation, which includes employee equity awards compensation and director fees for share purchases, amortization of acquisition-related assets, certain restructuring and related costs, integration and transformation costs, certain acquisition costs, other nonrecurring or noncash items impacting net income that we do not consider indicative of our ongoing business performance, and the tax impact of these adjustments. Adjusted Net Income and Adjusted diluted EPS are key measures used by our management and board of directors to evaluate operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, we believe that Adjusted Net Income and Adjusted diluted EPS can provide useful measures for period-to-period comparisons of our business. Accordingly, we believe that Adjusted Net Income and Adjusted diluted EPS provide useful information to investors and the market generally in understanding and evaluating our results of operations in the same manner as our management and board of directors.

Free Cash Flow is defined as cash flow from operating activities less net acquisition of intangible assets, property, and equipment. Free Cash Flow Conversion is defined as free cash flow divided by Adjusted EBITDA. Free Cash Flow and Free Cash Flow Conversion are key measures used by our management and board of directors to evaluate the Company's ability to generate cash. Accordingly, we believe that Free Cash Flow and Free Cash Flow Conversion permit a more complete and comprehensive analysis of our available cash flows.

Non-GAAP Operating Expenses are our consolidated operating expenses adjusted to eliminate depreciation and amortization, equity related compensation, which includes employee equity awards compensation and director fees for share purchases, pension service costs, certain restructuring and related costs, integration and transformation costs, certain acquisition costs, and other nonrecurring or noncash items. The Company uses Non-GAAP Operating Expenses to understand and compare operating results across accounting periods, for internal budgeting and forecasting purposes, for short-term and long-term operational plans, and to assess and measure our financial performance and the ability of our operations to generate cash. We believe Non-GAAP Operating Expenses reflects our ongoing operating expenses in a manner that allows for meaningful period-to-period comparisons and analysis of trends in our business. As a result, we believe that Non-GAAP Operating Expenses provides useful information to investors in understanding and evaluating our core operating performance and trends in the same manner as our management and in comparing financial results across periods. In addition, Non-GAAP Operating Expenses is a key component in calculating Adjusted EBITDA, which is one of the key measures the Company uses to provide its quarterly and annual business outlook to the investment community.

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Please refer to the supplemental financial tables provided in the appendix of this press release for a reconciliation of Contribution ex-TAC to gross profit, Adjusted EBITDA to net income, Adjusted Net Income to net income, Free Cash Flow to cash flow from operating activities, and Non-GAAP Operating Expenses to operating expenses, in each case, the most comparable U.S. GAAP measure. Our use of non-GAAP financial measures has limitations as an analytical tool, and you should not consider such non-GAAP measures in isolation or as a substitute for analysis of our financial results as reported under U.S. GAAP. Some of these limitations are: 1) other companies, including companies in our industry which have similar business arrangements, may address the impact of TAC differently; and 2) other companies may report Contribution ex-TAC, Contribution ex-TAC margin, Adjusted EBITDA, Adjusted Net Income, Free Cash Flow, Non-GAAP Operating Expenses or similarly titled measures but calculate them differently or over different regions, which reduces their usefulness as comparative measures. Because of these and other limitations, you should consider these measures alongside our U.S. GAAP financial results, including revenue and net income.

**Forward-Looking Statements Disclosure**

This press release contains forward-looking statements, including projected financial results for the quarter ending March 31, 2026 and the year ending December 31, 2026, our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology; uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory; investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions, including the Conversion, materialize as expected; uncertainty regarding international operations and expansion (including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs)); the impact of competition or client in-housing; uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith; our ability to obtain and utilize certain data as a result of consumer concerns regarding data collection and sharing, as well as potential limitations in accessing data from third parties; failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth; client flexibility to increase or decrease spend; our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results; changes in general political, economic and competitive conditions and specific market conditions; adverse changes in the advertising industry; changes in applicable laws or accounting practices; failure to obtain the required shareholder vote to adopt the proposals needed to complete the Conversion; failure to satisfy any of the other conditions to the Conversion, including the condition that the option to withdraw shares for cash in connection with the Conversion is not exercised above a certain threshold; the Conversion not being completed; the impact or outcome of any legal proceedings or regulatory actions that may be instituted against us in connection with the Conversion; failure to list our shares on Nasdaq following the Conversion or maintain our listing thereafter; inability to take advantage of the potential strategic opportunities provided by, and realize the potential benefits of, the Conversion; the disruption of current plans and operations by the Conversion; the disruption to the Company's relationships, including with employees, landowners, suppliers, lenders, partners, governments and shareholders; the future financial performance of Criteo following the Conversion, including our anticipated growth rate and market opportunity; changes in shareholders' rights as a result of the Conversion; inability to terminate the deposit agreement and withdraw our ordinary shares from the depositary so as to terminate our ADS program in connection with the Conversion; difficulty in adapting to operating under the laws of Luxembourg; the deferment or abandonment of the Conversion by our board of directors up to three days prior to the general shareholders' meeting to vote thereon; following the completion of the Conversion, a delay or failure in our ability to redomicile to the United States via the merger into a newly incorporated and wholly-owned U.S. subsidiary for any reason; costs or taxes related to the Conversion; and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 28, 2025, and in subsequent Quarterly Reports on Form 10-Q, the proxy statement/prospectus filed with the SEC under Rule 424(b)(3) on January 22, 2026 in connection with the Conversion, as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations. Accordingly, a forward-looking statement is neither a prediction nor a guarantee of future events or circumstances and those future events or circumstances may not occur. You should not place undue reliance on the forward-looking statements, which speak only as of the date of this release.

Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise**.**

------

**Conference Call Information**

Criteo's senior management team will discuss the Company's earnings on a call that will take place today, February 11, 2026, at **8:00 AM ET, 2:00 PM CET**. The conference call will be webcast live on the Company's website at <u>https://criteo.investorroom.com/</u> and will subsequently be available for replay.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• United States: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;+1 800 836 8184

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• International:&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;+1 646 357 8785

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• France&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;080-094-5120

Please ask to be joined into the **"Criteo"** call.

**About Criteo**

Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit <u>www.criteo.com</u>.

**Contacts**

*Investor Relations & Corporate Communications*

Melanie Dambre, m.dambre@criteo.com

*Public Relations*

Jessica Meyers, j.meyers@criteo.com

**Financial information to follow**

------

**CRITEO S.A.**

**Consolidated Statement of Financial Position**

**(U.S. dollars in thousands, unaudited)**

---

| | | |
|:---|:---|:---|
| | **December 31, 2025** | **December 31, 2024** |
| **Assets** | | |
| Current assets: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Cash and cash equivalents | $342038 | $290693 |
| &nbsp;&nbsp;&nbsp;&nbsp;Trade receivables, net of allowances of $25.9 million and $28.6 million as of December 31, 2025 and December 31, 2024, respectively | 582102 | 800859 |
| &nbsp;&nbsp;&nbsp;&nbsp;Income taxes | 14233 | 1550 |
| &nbsp;&nbsp;&nbsp;&nbsp;Other taxes | 57050 | 53883 |
| &nbsp;&nbsp;&nbsp;&nbsp;Marketable securities - current portion | 23242 | 26242 |
| &nbsp;&nbsp;&nbsp;&nbsp;Prepaid expenses and other current assets | 53210 | 50887 |
| &nbsp;&nbsp;&nbsp;&nbsp;**Total current assets** | 1071875 | 1224114 |
| Property and equipment, net | 139330 | 107222 |
| Intangible assets, net | 151853 | 158384 |
| Goodwill | 535761 | 515188 |
| Right of use asset - operating lease | 134205 | 99468 |
| Marketable securities - noncurrent portion | 23500 | 15584 |
| Noncurrent financial assets | 8314 | 4332 |
| Deferred tax assets | 90689 | 81006 |
| Other noncurrent assets | 45680 | 61151 |
| **&nbsp;&nbsp;&nbsp;&nbsp;Total noncurrent assets** | 1129332 | 1042335 |
| **Total assets** | $2201207 | $2266449 |
| **Liabilities and shareholders' equity** |  |  |
| Current liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Trade payables | $566046 | $802524 |
| &nbsp;&nbsp;&nbsp;&nbsp;Contingencies - current portion | 9229 | 1882 |
| &nbsp;&nbsp;&nbsp;&nbsp;Income taxes | 27528 | 34863 |
| &nbsp;&nbsp;&nbsp;&nbsp;Financial liabilities - current portion | 11360 | 3325 |
| &nbsp;&nbsp;&nbsp;&nbsp;Lease liability - operating - current portion | 33085 | 25812 |
| &nbsp;&nbsp;&nbsp;&nbsp;Other taxes | 14713 | 19148 |
| &nbsp;&nbsp;&nbsp;&nbsp;Employee - related payables | 114416 | 109227 |
| &nbsp;&nbsp;&nbsp;&nbsp;Other current liabilities | 68277 | 49819 |
| &nbsp;&nbsp;&nbsp;&nbsp;**Total current liabilities** | 844654 | 1046600 |
| Deferred tax liabilities | 5285 | 4067 |
| Defined benefit plans | 5707 | 4709 |
| Lease liability - operating - noncurrent portion | 105277 | 77584 |
| Contingencies - noncurrent portion | 22729 | 31939 |
| Other noncurrent liabilities | 31826 | 20453 |
| **&nbsp;&nbsp;&nbsp;&nbsp;Total noncurrent liabilities** | 170824 | 138752 |
| **Total liabilities** | 1015478 | 1185352 |
| Shareholders' equity: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Common shares, €0.025 par value, 55,659,895 and 57,744,839 shares authorized and issued, and 51,151,866 and 54,277,422 outstanding at December 31, 2025 and December 31, 2024, respectively. | 1871 | 1931 |
| &nbsp;&nbsp;&nbsp;&nbsp;Treasury stock, 4,508,029 and 3,467,417 shares at cost as of December 31, 2025 and December 31, 2024, respectively. | (120853) | (125298) |
| Additional paid-in capital | 706321 | 709580 |
| Accumulated other comprehensive loss | (68879) | (108768) |
| Retained earnings | 630750 | 571744 |
| **Equity attributable to shareholders of Criteo S.A.** | 1149210 | 1049189 |
| Noncontrolling interests | 36519 | 31908 |
| **Total equity** | 1185729 | 1081097 |
| **Total equity and liabilities** | $2201207 | $2266449 |

---

------

**CRITEO S.A.<br>Consolidated Statement of Operations<br>(U.S. dollars in thousands, except share and per share data, unaudited)**

---

| | | | | |
|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **2025** | **2024** |
| Revenue | $541136 | $553035 | $1944901 | $1933289 |
| Cost of revenue |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Traffic acquisition cost | 211094 | 218636 | 770284 | 811806 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Other cost of revenue | 32639 | 33428 | 125237 | 138512 |
| Gross profit | 297403 | 300971 | 1049380 | 982971 |
| Operating expenses: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Research and development expenses | 75266 | 67559 | 283303 | 279341 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Sales and operations expenses | 110271 | 97356 | 394370 | 376090 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;General and administrative expenses | 39352 | 41548 | 168942 | 176138 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total operating expenses | 224889 | 206463 | 846615 | 831569 |
| Income from operations | 72514 | 94508 | 202765 | 151402 |
| Financial and other income | 329 | 2206 | 809 | 3095 |
| Income before taxes | 72843 | 96714 | 203574 | 154497 |
| Provision for income taxes | 26472 | 24770 | 54195 | 39784 |
| Net income | $46371 | $71944 | $149379 | $114713 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net income attributable to shareholders of Criteo S.A. | $47642 | $71095 | $144602 | $111571 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net (loss) income attributable to noncontrolling interests | $(1271) | $849 | $4777 | $3142 |
| Weighted average shares outstanding used in computing per share amounts: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Basic | 52234730 | 54695112 | 52934526 | 54817136 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Diluted | 53107946 | 57640779 | 54792540 | 58605529 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net income attributable to shareholders per share: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Basic | $0.91 | $1.30 | $2.73 | $2.04 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Diluted | $0.90 | $1.23 | $2.64 | $1.90 |

---

------

**CRITEO S.A.**

**Consolidated Statement of Cash Flows**

**(U.S. dollars in thousands, unaudited)**

---

| | | | | |
|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **2025** | **2024** |
| **Cash flows from operating activities** |  |  |  |  |
| &nbsp;&nbsp;**Net income** | $**46371** | $**71944** | $**149379** | $**114713** |
| &nbsp;&nbsp;&nbsp;Noncash and nonoperating items | 61584 | 56105 | 175203 | 192118 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Amortization and provisions | 32327 | 20620 | 129446 | 87754 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Equity awards compensation expense | 5811 | 20424 | 57848 | 102617 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Gain on disposal of and impairment of long-lived assets | 1787 | 6494 | 1728 | 7418 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Change in uncertain tax positions | 9938 | (7) | 10359 | 1757 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Net change in fair value of earn-out |  | (2195) |  | 1007 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Change in deferred taxes | (30920) | (9670) | (7533) | (26040) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Change in income taxes | 42497 | 28710 | (21992) | 19389 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Other | 144 | (8271) | 5347 | (1784) |
| &nbsp;&nbsp;**Changes in assets and liabilities** | **52738** | **41405** | **(13345)** | **(48670)** |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Trade receivables | (15749) | (167111) | 245977 | (28516) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Trade payables | 34318 | 193703 | (265395) | (17160) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Other current assets | 8340 | 10881 | 13665 | 10142 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Other current liabilities | 24385 | 2925 | (7505) | (11314) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; - Change in operating lease liabilities and right of use assets | 1444 | 1007 | (87) | (1822) |
| &nbsp;&nbsp;&nbsp;&nbsp;**NET CASH PROVIDED BY OPERATING ACTIVITIES** | **160693** | **169454** | **311237** | **258161** |
| **Cash flows from investing activities** |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Acquisition of intangible assets, property and equipment | (27429) | (24159) | (102739) | (78112) |
| &nbsp;&nbsp;Disposal of intangibles assets, property and equipment | 934 | 765 | 2013 | 1476 |
| &nbsp;&nbsp;&nbsp;Payment for businesses, net of cash acquired |  |  |  | (527) |
| &nbsp;&nbsp;&nbsp;Purchases of investment securities | (5257) | (20950) | (28436) | (26688) |
| &nbsp;&nbsp;&nbsp;Maturities and sales of investment securities | (258) | 5409 | 28029 | 5950 |
| &nbsp;&nbsp;&nbsp;&nbsp;**NET CASH USED IN INVESTING ACTIVITIES** | **(32010)** | **(38935)** | **(101133)** | **(97901)** |
| **Cash flows from financing activities** |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Proceeds from exercise of stock options |  | 117 | 1897 | 4550 |
| &nbsp;&nbsp;&nbsp;Repurchase of treasury stocks | (36620) | (67103) | (152064) | (224595) |
| &nbsp;&nbsp;&nbsp;Cash payment for contingent consideration |  | (51983) |  | (51983) |
| &nbsp;&nbsp;&nbsp;Change in other financing activities | (475) | 2825 | (1309) | 1529 |
| &nbsp;&nbsp;&nbsp;&nbsp;**NET CASH USED IN FINANCING ACTIVITIES** | **(37095)** | **(116144)** | **(151476)** | **(270499)** |
| Effect of exchange rates changes on cash and cash equivalents | (4564) | (7422) | (7212) | (10159) |
| **Net increase (decrease) in cash and cash equivalents and restricted cash** | **87024** | **6953** | **51416** | **(120398)** |
| Net cash and cash equivalents and restricted cash at the beginning of the period | 255335 | 283990 | 290943 | 411341 |
| **Net cash and cash equivalents and restricted cash at the end of the period** | $**342359** | $**290943** | $**342359** | $**290943** |
| &nbsp;&nbsp;**SUPPLEMENTAL CASH FLOW INFORMATION** |  |  |  |  |
| Cash paid for taxes, net of refunds | $3474 | $(4606) | $(64930) | $(40705) |
| Cash paid for interest | $(615) | $(328) | $(1584) | $(1360) |
| **Non-cash investing and financing activities:** |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Intangible assets, property, and equipment acquired through payables | $18126 | $1758 | $18126 | $1758 |

---

------

**CRITEO S.A.**

**Reconciliation of Cash from Operating Activities to Free Cash Flow**

**(U.S. dollars in thousands, unaudited)**

---

| | | | | |
|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **2025** | **2024** |
| **CASH FROM OPERATING ACTIVITIES** | $**160693** | $**169454** | $**311237** | $**258161** |
| Acquisition of intangible assets, property and equipment | (27429) | (24159) | (102739) | (78112) |
| Disposal of intangible assets, property and equipment | 934 | 765 | 2013 | 1476 |
| **FREE CASH FLOW** <sup>(1)</sup> | $**134198** | $**146060** | $**210511** | $**181525** |

---

<sup>(1)</sup> Free Cash Flow is defined as cash flow from operating activities less net acquisitions of intangible assets, property and equipment.

------

**CRITEO S.A.**

**Reconciliation of Contribution ex-TAC to Gross Profit** 

**(U.S. dollars in thousands, unaudited)**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **YoY Change** | **2025** | **2024** | **YoY Change** |
| &nbsp;&nbsp;&nbsp;Gross Profit | 297403 | 300971 | (1)% | 1049380 | 982971 | 7% |
| &nbsp;&nbsp;&nbsp;Other Cost of Revenue | 32639 | 33428 | (2)% | 125237 | 138512 | (10)% |
| &nbsp;&nbsp;Contribution ex-TAC <sup>(1)</sup> | $330042 | $334399 | (1)% | $1174617 | $1121483 | 5% |

---

<sup>(1)</sup> Refer to the "Non-GAAP Financial Measures" section for a definition of this Non-GAAP metric.

------

**CRITEO S.A.**

**Segment Information**

**(U.S. dollars in thousands, unaudited)**

---

| | | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** |
|<br>&nbsp;&nbsp;&nbsp;**Segment** | **2025** | **2024** | **YoY Change** | **YoY Change at Constant Currency** <sup>(2)</sup> | **2025** | **2024** | **YoY Change** | **YoY Change at Constant Currency** <sup>(2)</sup> |
| &nbsp;&nbsp;&nbsp;**Revenue** |  |  |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Retail Media | $76347 | $91889 | (17)% | (18)% | $263872 | $258303 | 2% | 2% |
| &nbsp;&nbsp;&nbsp;Performance Media | 464789 | 461146 | 1% | (2)% | 1681029 | 1674986 | —% | (1)% |
| &nbsp;&nbsp;&nbsp;Total | 541136 | 553035 | (2)% | (4)% | 1944901 | 1933289 | 1% | —% |
| &nbsp;&nbsp;&nbsp;**Contribution ex-TAC** |  |  |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Retail Media | 74620 | 90228 | (17)% | (18)% | 259684 | 253846 | 2% | 2% |
| &nbsp;&nbsp;&nbsp;Performance Media | 255422 | 244171 | 5% | 2% | 914933 | 867637 | 5% | 4% |
| &nbsp;&nbsp;Total <sup>(1)</sup> | $330042 | $334399 | (1)% | (4)% | $1174617 | $1121483 | 5% | 3% |

---

<sup>(1)</sup> Refer to the Non-GAAP Financial Measures section of this filing for a definition of the Non-GAAP metric.

<sup>(2)</sup> Constant currency measures exclude the impact of foreign currency fluctuations and is computed by applying the prior year monthly exchange rates to transactions denominated in settlement or billing currencies other than the U.S. dollar.

------

**CRITEO S.A.**

**Reconciliation of Adjusted EBITDA to Net Income**

**(U.S. dollars in thousands, unaudited)**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **YoY<br>Change** | **2025** | **2024** | **YoY<br>Change** |
| Net income | $46371 | $71944 | (36)% | $149379 | $114713 | 30% |
| Adjustments: |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Financial Income | (329) | (2206) | 85% | (460) | (3095) | 85% |
| &nbsp;&nbsp;&nbsp;Provision for income taxes | 26472 | 24770 | 7% | 54195 | 39784 | 36% |
| &nbsp;&nbsp;&nbsp;Equity related compensation | 7079 | 21710 | (67)% | 59573 | 105742 | (44)% |
| &nbsp;&nbsp;&nbsp;Pension service costs | 203 | (23) | 983% | 786 | 495 | 59% |
| &nbsp;&nbsp;Depreciation and amortization expense <sup>(2)</sup> | 31092 | 25514 | 22% | 122320 | 101193 | 21% |
| &nbsp;&nbsp;&nbsp;Acquisition-related costs |  | (522) | 100% |  | 1439 | (100)% |
| &nbsp;&nbsp;&nbsp;Restructuring, integration and transformation costs | 9200 | 2821 | 226% | 18531 | 29847 | (38)% |
| &nbsp;&nbsp;Other noncash or nonrecurring events <sup>(2) (3)</sup> |  |  | NM | 2372 |  | NM |
| Total net adjustments | 73717 | 72064 | 2% | 257317 | 275405 | (7)% |
| Adjusted EBITDA <sup>(1)</sup> | $120088 | $144008 | (17)% | $406696 | $390118 | 4% |

---

<sup>(1)</sup> Refer to the "Non-GAAP Financial Measures" section for the definition of this Non-GAAP metric.

<sup>(2)</sup> During the second quarter of 2025, the Company recorded accelerated amortization of $7.9 million, included in depreciation and amortization expense, and a nonrecurring impairment charge of approximately $0.9 million, recorded in other noncash or nonrecurring events, related to internally developed intangible assets, triggered by Alphabet Inc.'s decision not to proceed with the deprecation of third-party cookies in its Chrome browser.

<sup>(3)</sup> During the third quarter of 2025, the Company agreed to settle with the plaintiffs a legal matter for $7.0 million, subject to court approval, with one of the co-defendants agreeing to indemnify the Company for $5.5 million. Based on these agreements, the Company recorded a net probable loss of $1.5 million as of September 30, 2025.

------

**CRITEO S.A.**

**Reconciliation from Non-GAAP Operating Expenses to Operating Expenses under GAAP**

**(U.S. dollars in thousands, unaudited)**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **YoY Change** | **2025** | **2024** | **YoY Change** |
| Research and Development expenses | $75266 | $67559 | 11% | $283303 | $279341 | 1% |
| *Equity related compensation* | 5397 | 9713 | (44)% | 20997 | 54628 | (62)% |
| *Depreciation and Amortization expense* <sup>(2)</sup> | 21454 | 13740 | 56% | 82911 | 51936 | 60% |
| *Pension service costs* | 112 | 57 | 96% | 434 | 330 | 32% |
| *Restructuring, integration and transformation costs* | 537 | 412 | 30% | 1025 | 8576 | (88)% |
| *Other noncash or nonrecurring events*<sup>(2)</sup> |  |  | NM | 872 |  | NM |
| Non GAAP - Research and Development expenses | 47766 | 43637 | 9% | 177064 | 163871 | 8% |
| Sales and Operations expenses | 110271 | 97356 | 13% | 394370 | 376090 | 5% |
| *Equity related compensation* | 5194 | 6892 | (25)% | 19384 | 22985 | (16)% |
| *Depreciation and Amortization expense* | 2193 | 3311 | (34)% | 12704 | 12960 | (2)% |
| *Pension service costs* | 26 | (110) | 124% | 102 | (32) | 419% |
| *Restructuring, integration and transformation costs* | 2269 | (26) | NM | 2358 | 5467 | (57)% |
| Non GAAP - Sales and Operations expenses | 100589 | 87289 | 15% | 359822 | 334710 | 8% |
| General and Administrative expenses | 39352 | 41548 | (5)% | 168942 | 176138 | (4)% |
| *Equity related compensation* | (3512) | 5105 | (169)% | 19192 | 28129 | (32)% |
| *Depreciation and Amortization expense* | 369 | 391 | (6)% | 1433 | 1716 | (16)% |
| *Pension service costs* | 65 | 30 | 117% | 250 | 197 | 27% |
| *Acquisition-related costs* |  | (522) | 100% |  | 1439 | (100)% |
| *Restructuring, integration and transformation costs* | 6394 | 2435 | 163% | 15148 | 15804 | (4)% |
| *Other noncash or nonrecurring events* <sup>(3)</sup> |  |  | NM | 1500 |  | NM |
| Non GAAP - General and Administrative expenses | 36036 | 34109 | 6% | 131419 | 128853 | 2% |
| Total Operating expenses | 224889 | 206463 | 9% | 846615 | 831569 | 2% |
| *Equity related compensation* | 7079 | 21710 | (67)% | 59573 | 105742 | (44)% |
| *Depreciation and Amortization expense* | 24016 | 17442 | 38% | 97048 | 66612 | 46% |
| *Pension service costs* | 203 | (23) | 983% | 786 | 495 | 59% |
| *Acquisition-related costs* |  | (522) | 100% |  | 1439 | (100)% |
| *Restructuring, integration and transformation costs* | 9200 | 2821 | 226% | 18531 | 29847 | (38)% |
| *Other noncash or nonrecurring events* <sup>(2) (3)</sup> | $— | $— | NM | $2372 | $— | NM |
| Total Non GAAP Operating expenses <sup>(1)</sup> | $184391 | $165035 | 12% | $668305 | $627434 | 7% |

---

<sup>(1)</sup> Refer to the "Non-GAAP Financial Measures" section for the definition of this Non-GAAP metric.

<sup>(2)</sup> During the second quarter of 2025, the Company recorded accelerated amortization of $7.9 million, included in depreciation and amortization expense, and a nonrecurring impairment charge of approximately $0.9 million, recorded in other noncash or nonrecurring events, related to internally developed intangible assets, triggered by Alphabet Inc.'s decision not to proceed with the deprecation of third-party cookies in its Chrome browser.

<sup>(3)</sup> During the third quarter of 2025, the Company agreed to settle with the plaintiffs a legal matter for $7.0 million, subject to court approval, with one of the co-defendants agreeing to indemnify the Company for $5.5 million. Based on these agreements, the Company recorded a net probable loss of $1.5 million as of September 30, 2025.

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**CRITEO S.A.**

**Reconciliation of Adjusted Net Income to Net Income**

**(U.S. dollars in thousands except share and per share data, unaudited)**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **YoY Change** | **2025** | **2024** | **YoY Change** |
| Net income | $46371 | $71944 | (36)% | $149379 | $114713 | 30% |
| Adjustments: |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;Equity related compensation | 7079 | 21710 | (67)% | 59573 | 105742 | (44)% |
| &nbsp;&nbsp;&nbsp;Amortization of acquisition-related intangible assets | 8530 | 8573 | (1)% | 37061 | 34860 | 6% |
| &nbsp;&nbsp;&nbsp;Acquisition related costs |  | (522) | 100% |  | 1439 | (100)% |
| &nbsp;&nbsp;&nbsp;Restructuring, integration and transformation costs | 9200 | 2821 | 226% | 18531 | 29847 | (38)% |
| &nbsp;&nbsp;Other noncash or nonrecurring events <sup>(2) (3)</sup> |  |  | NM | 2372 |  | NM |
| &nbsp;&nbsp;Tax impact of the above adjustments <sup>(4)</sup> | (2118) | (3686) | 43% | (13931) | (18734) | 26% |
| Total net adjustments | 22691 | 28896 | (21)% | 103606 | 153154 | (32)% |
| Adjusted net income <sup>(1)</sup> | $69062 | $100840 | (32)% | $252985 | $267867 | (6)% |
| Weighted average shares outstanding |  |  |  |  |  |  |
| - Basic | 52234730 | 54695112 |  | 52934526 | 54817136 |  |
| - Diluted | 53107946 | 57640779 |  | 54792540 | 58605529 |  |
| Adjusted net income per share |  |  |  |  |  |  |
| - Basic | $1.32 | $1.84 | (28)% | $4.78 | $4.89 | (2)% |
| - Diluted | $1.30 | $1.75 | (26)% | $4.62 | $4.57 | 1% |

---

<sup>(1)</sup> Refer to the "Non-GAAP Financial Measures" section for the definition of this Non-GAAP metric.

<sup>(2)</sup> During the second quarter of 2025, the Company recorded a nonrecurring impairment charge of approximately $0.9 million related to internally developed intangible assets, triggered by Alphabet Inc.'s decision not to proceed with the deprecation of third-party cookies in its Chrome browser.

<sup>(3)</sup> During the third quarter of 2025, the Company agreed to settle with the plaintiffs a legal matter for $7.0 million, subject to court approval, with one of the co-defendants agreeing to indemnify the Company for $5.5 million. Based on these agreements, the Company recorded a net probable loss of $1.5 million as of September 30, 2025.

<sup>(4)</sup> We consider the nature of the adjustment to determine its tax treatment in the various tax jurisdictions we operate in. The tax impact is calculated by applying the actual tax rate for the entity and period to which the adjustment relates.

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**CRITEO S.A.**

**Constant Currency Reconciliation**<sup>(1)</sup>

**(U.S. dollars in thousands, unaudited)**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
| | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** | **December 31** |
| | **2025** | **2024** | **YoY<br>Change** | **2025** | **2024** | **YoY<br>Change** |
| Gross Profit as reported | $297403 | $300971 | (1)% | $1049380 | $982971 | 7% |
| Other cost of revenue as reported | 32639 | 33428 | (2)% | 125237 | 138512 | (10)% |
| Contribution ex-TAC as reported<sup>(2)</sup> | 330042 | 334399 | (1)% | 1174617 | 1121483 | 5% |
| Conversion impact U.S. dollar/other currencies | (8138) |  |  | (13936) |  |  |
| Contribution ex-TAC at constant currency | 321904 | 334399 | (4)% | 1160681 | 1121483 | 3% |
| Traffic acquisition costs as reported | 211094 | 218636 | (3)% | 770284 | 811806 | (5)% |
| Conversion impact U.S. dollar/other currencies | (4487) |  |  | (7198) |  |  |
| Traffic acquisition costs at constant currency | 206607 | 218636 | (6)% | 763086 | 811806 | (6)% |
| Revenue as reported | 541136 | 553035 | (2)% | 1944901 | 1933289 | 1% |
| Conversion impact U.S. dollar/other currencies | (12625) |  |  | (21134) |  |  |
| Revenue at constant currency | $528511 | $553035 | (4)% | $1923767 | $1933289 | —% |

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<sup>(1)</sup> Constant currency measures exclude the impact of foreign currency fluctuations and is computed by applying the prior year monthly exchange rates to transactions denominated in settlement or billing currencies other than the U.S. dollar.

<sup>(2)</sup> Refer to the "Non-GAAP Financial Measures" section for a definition of this Non-GAAP metric.

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**CRITEO S.A.**

**Information on Share Count**

**(unaudited)**

---

| | | |
|:---|:---|:---|
| | **Twelve Months Ended** | **Twelve Months Ended** |
| | **2025** | **2024** |
| Shares outstanding as at January 1, | 54277422 | 55765091 |
| Weighted-average effect of changes in shares outstanding during the period | (1342896) | (947955) |
| Basic number of shares - Basic EPS basis | 52934526 | 54817136 |
| Dilutive effect of share-based awards - Treasury method | 1858014 | 3788393 |
| Diluted number of shares - Diluted EPS basis | 54792540 | 58605529 |
| Shares issued as at December 31, before Treasury stock | 55659895 | 57744839 |
| Treasury stock as of December 31, | (4508029) | (3467417) |
| Shares outstanding as of December 31, after Treasury stock | 51151866 | 54277422 |

---

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**CRITEO S.A.**

**Supplemental Financial Information and Operating Metrics**

**(U.S. dollars in thousands except where stated, unaudited)**

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| | | | | | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|
| | **YoY<br>Change** | **QoQ <br>Change** | **Q4<br>2025** | **Q3<br>2025** | **Q2<br>2025** | **Q1<br>2025** | **Q4<br>2024** | **Q3<br>2024** | **Q2<br>2024** | **Q1<br>2024** | **Q4<br>2023** |
| **Clients** | **(3)%** | **(1)%** | **16786** | **16977** | **17142** | **17084** | **17269** | **17162** | **17744** | **17767** | **18197** |
| **Revenue** | **(2)%** | **15%** | **541136** | **469660** | **482671** | **451434** | **553035** | **458892** | **471307** | **450055** | **566302** |
| Americas | (12)% | 20% | 241987 | 201978 | 199797 | 192908 | 274620 | 206816 | 212374 | 198365 | 280597 |
| EMEA | 11% | 16% | 202901 | 174335 | 185955 | 164861 | 183372 | 161745 | 168496 | 162842 | 189291 |
| APAC | 1% | 3% | 96248 | 93347 | 96919 | 93665 | 95043 | 90331 | 90437 | 88848 | 96414 |
| **Revenue** | **(2)%** | **15%** | **541136** | **469660** | **482671** | **451434** | **553035** | **458892** | **471307** | **450055** | **566302** |
| Retail Media | (17)% | 14% | 76347 | 67114 | 60913 | 59498 | 91889 | 60765 | 54777 | 50872 | 76583 |
| Performance Media | 1% | 15% | 464789 | 402546 | 421758 | 391936 | 461146 | 398127 | 416530 | 399183 | 489719 |
| **TAC** | **(3)%** | **16%** | **211094** | **181526** | **190602** | **187062** | **218636** | **192789** | **204214** | **196167** | **249926** |
| Retail Media | 4% | 103% | 1727 | 849 | 904 | 708 | 1661 | 1182 | 911 | 703 | 2429 |
| Performance Media | (4)% | 16% | 209367 | 180677 | 189698 | 186354 | 216975 | 191607 | 203303 | 195464 | 247497 |
| **Contribution ex-TAC** <sup>(1)</sup> | **(1)%** | **15%** | **330042** | **288134** | **292069** | **264372** | **334399** | **266103** | **267093** | **253888** | **316376** |
| Retail Media | (17)% | 13% | 74620 | 66265 | 60009 | 58790 | 90228 | 59583 | 53866 | 50169 | 74154 |
| Performance Media | 5% | 15% | 255422 | 221869 | 232060 | 205582 | 244171 | 206520 | 213227 | 203719 | 242222 |
| **Cash flow from (used for) operating activities** | **(5)%** | **79%** | **160688** | **89600** | **(1397)** | **62341** | **169454** | **57503** | **17187** | **14017** | **161340** |
| **Capital expenditures** | **13%** | **19%** | **26495** | **22258** | **34882** | **17091** | **23394** | **18899** | **21119** | **13224** | **19724** |
| **Net cash position** | **18%** | **34%** | **342359** | **255335** | **206024** | **286171** | **290942** | **283990** | **291698** | **341862** | **411257** |
| **Headcount** | **4%** | **—%** | **3649** | **3650** | **3621** | **3533** | **3507** | **3504** | **3498** | **3559** | **3563** |
| **Days Sales Outstanding (days - end of month)** | **(5) days** | **(7) days** | **57** | **64** | **65** | **68** | **62** | **65** | **64** | **66** | **58** |

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<sup>(1)</sup> Refer to the "Non-GAAP Financial Measures" section for a definition of this Non-GAAP metric.