# EDGAR Filing Document

**Accession Number:** 0001079738
**File Stem:** 0001079738-26-000006
**Filing Date:** 2026-5
**Character Count:** 9602
**Document Hash:** b74ce826f97398cdf427b8f30f0a2044
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001079738-26-000006.hdr.sgml**: 20260504

**ACCESSION NUMBER**: 0001079738-26-000006

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20260331

**FILED AS OF DATE**: 20260504

**DATE AS OF CHANGE**: 20260504

**EFFECTIVENESS DATE**: 20260504

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** BIRINYI ASSOCIATES INC
- **CENTRAL INDEX KEY:** 0001079738

**ORGANIZATION NAME:**
- **EIN:** 000000000
- **STATE OF INCORPORATION:** CT
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-04573
- **FILM NUMBER:** 26936657

**BUSINESS ADDRESS:**
- **STREET 1:** P O BOX 711
- **CITY:** WESTPORT
- **STATE:** CT
- **ZIP:** 06881
- **BUSINESS PHONE:** 2033410833

**MAIL ADDRESS:**
- **STREET 1:** P O BOX 711
- **CITY:** WESTPORT
- **STATE:** CT
- **ZIP:** 06881

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 03-31-2026

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** BIRINYI ASSOCIATES INC<br>**Address:** P O BOX 711<br>WESTPORT, CT 06881

**Form 13F File Number:** 028-04573

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Jeffrey Rubin<br>**Title:** President<br>**Phone:** 203-341-0833

**Signature, Place, and Date of Signing:**

Jeffrey Rubin  Westport, CT  05-04-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 60

**Form 13F Information Table Value Total:** $436467

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| Advanced Micro Devices Inc | Common Stock | 007903107 |  | 315 | 1550 | SH |  | SOLE |  | 0 | 0 | 1550 |
| Alphabet Inc | Common Stock | 02079K305 |  | 41297 | 143611 | SH |  | SOLE |  | 0 | 0 | 143611 |
| Alphabet Inc | Common Stock | 02079K107 |  | 8010 | 27923 | SH |  | SOLE |  | 0 | 0 | 27923 |
| Altria Group Inc | Common Stock | 02209S103 |  | 212 | 3212 | SH |  | SOLE |  | 0 | 0 | 3212 |
| Amazon.com Inc | Common Stock | 023135106 |  | 28874 | 138638 | SH |  | SOLE |  | 0 | 0 | 138638 |
| American Express Co | Common Stock | 025816109 |  | 3436 | 11360 | SH |  | SOLE |  | 0 | 0 | 11360 |
| American International Group Inc | Common Stock | 026874784 |  | 228 | 3031 | SH |  | SOLE |  | 0 | 0 | 3031 |
| Amgen Inc | Common Stock | 031162100 |  | 1347 | 3827 | SH |  | SOLE |  | 0 | 0 | 3827 |
| Apple Inc | Common Stock | 037833100 |  | 83974 | 330879 | SH |  | SOLE |  | 0 | 0 | 330879 |
| AutoZone Inc | Common Stock | 053332102 |  | 2391 | 708 | SH |  | SOLE |  | 0 | 0 | 708 |
| Berkshire Hathaway Inc | Common Stock | 084670702 |  | 7349 | 15337 | SH |  | SOLE |  | 0 | 0 | 15337 |
| Berkshire Hathaway Inc | Common Stock | 084670108 |  | 4309 | 6 | SH |  | SOLE |  | 0 | 0 | 6 |
| Blackstone Inc | Common Stock | 09260D107 |  | 538 | 4676 | SH |  | SOLE |  | 0 | 0 | 4676 |
| Boeing Co/The | Common Stock | 097023105 |  | 3105 | 15600 | SH |  | SOLE |  | 0 | 0 | 15600 |
| Booking Holdings Inc | Common Stock | 09857L108 |  | 10357 | 2460 | SH |  | SOLE |  | 0 | 0 | 2460 |
| Broadcom Inc | Common Stock | 11135F101 |  | 6624 | 21401 | SH |  | SOLE |  | 0 | 0 | 21401 |
| Caterpillar Inc | Common Stock | 149123101 |  | 2125 | 3000 | SH |  | SOLE |  | 0 | 0 | 3000 |
| Charles Schwab Corp/The | Common Stock | 808513105 |  | 1060 | 11281 | SH |  | SOLE |  | 0 | 0 | 11281 |
| Chevron Corp | Common Stock | 166764100 |  | 683 | 3300 | SH |  | SOLE |  | 0 | 0 | 3300 |
| Chipotle Mexican Grill Inc | Common Stock | 169656105 |  | 1360 | 42500 | SH |  | SOLE |  | 0 | 0 | 42500 |
| Cisco Systems Inc | Common Stock | 17275R102 |  | 258 | 3323 | SH |  | SOLE |  | 0 | 0 | 3323 |
| Citigroup Inc | Common Stock | 172967424 |  | 11783 | 103897 | SH |  | SOLE |  | 0 | 0 | 103897 |
| Constellation Energy Corp | Common Stock | 21037T109 |  | 2397 | 8585 | SH |  | SOLE |  | 0 | 0 | 8585 |
| Costco Wholesale Corp | Common Stock | 22160K105 |  | 1146 | 1150 | SH |  | SOLE |  | 0 | 0 | 1150 |
| Deere  Co | Common Stock | 244199105 |  | 873 | 1550 | SH |  | SOLE |  | 0 | 0 | 1550 |
| Dell Technologies Inc | Common Stock | 24703L202 |  | 3199 | 19490 | SH |  | SOLE |  | 0 | 0 | 19490 |
| Eli Lilly  Co | Common Stock | 532457108 |  | 1095 | 1191 | SH |  | SOLE |  | 0 | 0 | 1191 |
| Gilead Sciences Inc | Common Stock | 375558103 |  | 223 | 1600 | SH |  | SOLE |  | 0 | 0 | 1600 |
| Global X Artificial Intelligence  Technology ETF | ETP | 37954Y632 |  | 516 | 11048 | SH |  | SOLE |  | 0 | 0 | 11048 |
| Goldman Sachs Group Inc/The | Common Stock | 38141G104 |  | 8554 | 10111 | SH |  | SOLE |  | 0 | 0 | 10111 |
| Home Depot Inc/The | Common Stock | 437076102 |  | 987 | 3000 | SH |  | SOLE |  | 0 | 0 | 3000 |
| International Business Machines Corp | Common Stock | 459200101 |  | 5832 | 24059 | SH |  | SOLE |  | 0 | 0 | 24059 |
| Invesco S 500 Equal Weight ETF | ETP | 46137V357 |  | 2868 | 14944 | SH |  | SOLE |  | 0 | 0 | 14944 |
| iShares Russell 2000 ETF | ETP | 464287655 |  | 374 | 1510 | SH |  | SOLE |  | 0 | 0 | 1510 |
| Johnson  Johnson | Common Stock | 478160104 |  | 4162 | 17029 | SH |  | SOLE |  | 0 | 0 | 17029 |
| JPMorgan Chase  Co | Common Stock | 46625H100 |  | 3154 | 10723 | SH |  | SOLE |  | 0 | 0 | 10723 |
| Lam Research Corp | Common Stock | 512807306 |  | 1496 | 7000 | SH |  | SOLE |  | 0 | 0 | 7000 |
| Lockheed Martin Corp | Common Stock | 539830109 |  | 604 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| Mastercard Inc | Common Stock | 57636Q104 |  | 22413 | 44857 | SH |  | SOLE |  | 0 | 0 | 44857 |
| McDonald's Corp | Common Stock | 580135101 |  | 1867 | 6006 | SH |  | SOLE |  | 0 | 0 | 6006 |
| Meta Platforms Inc | Common Stock | 30303M102 |  | 421 | 735 | SH |  | SOLE |  | 0 | 0 | 735 |
| Micron Technology Inc | Common Stock | 595112103 |  | 1368 | 4050 | SH |  | SOLE |  | 0 | 0 | 4050 |
| Microsoft Corp | Common Stock | 594918104 |  | 12820 | 34633 | SH |  | SOLE |  | 0 | 0 | 34633 |
| MSCI Inc | Common Stock | 55354G100 |  | 539 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| Netflix Inc | Common Stock | 64110L106 |  | 490 | 5100 | SH |  | SOLE |  | 0 | 0 | 5100 |
| NVIDIA Corp | Common Stock | 67066G104 |  | 18794 | 107765 | SH |  | SOLE |  | 0 | 0 | 107765 |
| NVR Inc | Common Stock | 62944T105 |  | 270 | 41 | SH |  | SOLE |  | 0 | 0 | 41 |
| Philip Morris International Inc | Common Stock | 718172109 |  | 248 | 1500 | SH |  | SOLE |  | 0 | 0 | 1500 |
| Procter  Gamble Co/The | Common Stock | 742718109 |  | 732 | 5068 | SH |  | SOLE |  | 0 | 0 | 5068 |
| QUALCOMM Inc | Common Stock | 747525103 |  | 258 | 2000 | SH |  | SOLE |  | 0 | 0 | 2000 |
| Salesforce Inc | Common Stock | 79466L302 |  | 599 | 3208 | SH |  | SOLE |  | 0 | 0 | 3208 |
| Starbucks Corp | Common Stock | 855244109 |  | 560 | 6250 | SH |  | SOLE |  | 0 | 0 | 6250 |
| State Street Health Care Select Sector SPDR ETF | ETP | 81369Y209 |  | 1197 | 8164 | SH |  | SOLE |  | 0 | 0 | 8164 |
| State Street SPDR Dow Jones Industrial Average ETF Trust | ETP | 78467X109 |  | 5336 | 11521 | SH |  | SOLE |  | 0 | 0 | 11521 |
| State Street SPDR S 500 ETF Trust | ETP | 78462F103 |  | 32527 | 50015 | SH |  | SOLE |  | 0 | 0 | 50015 |
| Tesla Inc | Common Stock | 88160R101 |  | 558 | 1500 | SH |  | SOLE |  | 0 | 0 | 1500 |
| UnitedHealth Group Inc | Common Stock | 91324P102 |  | 365 | 1350 | SH |  | SOLE |  | 0 | 0 | 1350 |
| Vanguard S 500 ETF | ETP | 922908363 |  | 4302 | 7199 | SH |  | SOLE |  | 0 | 0 | 7199 |
| Visa Inc | Common Stock | 92826C839 |  | 748 | 2476 | SH |  | SOLE |  | 0 | 0 | 2476 |
| Walmart Inc | Common Stock | 931142103 |  | 3641 | 29300 | SH |  | SOLE |  | 0 | 0 | 29300 |

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