# EDGAR Filing Document

**Accession Number:** 0001003935
**File Stem:** 0001178913-25-003672
**Filing Date:** 2025-11
**Character Count:** 17231
**Document Hash:** b67fc02af6c82ff81185b2530fe3e48b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001178913-25-003672.hdr.sgml**: 20251106

**ACCESSION NUMBER**: 0001178913-25-003672

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 3

**CONFORMED PERIOD OF REPORT**: 20251106

**FILED AS OF DATE**: 20251106

**DATE AS OF CHANGE**: 20251106

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** NICE Ltd.
- **CENTRAL INDEX KEY:** 0001003935
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PREPACKAGED SOFTWARE [7372]
- **ORGANIZATION NAME:** 06 Technology
- **EIN:** 000000000
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 000-27466
- **FILM NUMBER:** 251456043

**BUSINESS ADDRESS:**
- **STREET 1:** 13 ZARCHIN STREET
- **STREET 2:** P.O.B. 690
- **CITY:** RA'ANANA
- **STATE:** L3
- **ZIP:** 43107
- **BUSINESS PHONE:** 972-9-775-3777

**MAIL ADDRESS:**
- **STREET 1:** 13 ZARCHIN STREET
- **STREET 2:** P.O.B. 690
- **CITY:** RA'ANANA
- **STATE:** L3
- **ZIP:** 43107

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** NICE SYSTEMS LTD
- **DATE OF NAME CHANGE:** 19951122

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### SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

### FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13A-16 OR 15D-16 OF

THE SECURITIES EXCHANGE ACT OF 1934

For the month of October 2025 (Report No. 1)

Commission File Number: 0-27466

### NICE LTD.
(Translation of Registrant's Name into English)<br>

13 Zarchin Street, P.O. Box 690, Ra'anana, Israel

(Address of Principal Executive Offices)<br>

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

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#### CONTENTS
This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

99.1 NiCE Customers Lead the Way in CX AI Adoption, Redefining Customer and Employee Experiences, dated October 6, 2025

99.2 NiCE Cognigy Launches AI Ops Center, Ensuring AI Workforce Reliability at Scale, dated October 16, 2025

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#### SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

**NICE LTD.**<br>Name: <u>/s/ Alon Levy</u><br> Title: Vice President, General Counsel and Corporate Secretary <br>Dated: November 6, 2025<br>

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#### EXHIBIT INDEX
This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

[99.1 NiCE Customers Lead the Way in CX AI Adoption, Redefining Customer and Employee Experiences, dated October 6, 2025](exhibit_99-1.htm)

[99.2 NiCE Cognigy Launches AI Ops Center, Ensuring AI Workforce Reliability at Scale, dated October 16, 2025](exhibit_99-2.htm)

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## Ex-99.`

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<u>**Exhibit 99.1**</u>

#### NiCE Customers Lead the Way in CX AI Adoption, Redefining Customer and

#### Employee Experiences
*Global brands across industries are leveraging NiCE to deliver smarter, faster and more personalized*

 *experiences*

To mark Customer Service Week, an annual celebration recognizing the critical role of customer service and the people who make exceptional experiences possible, NiCE is highlighting the remarkable success its customers are achieving. Across industries and continents, organizations are leveraging the latest CX AI technology to strengthen employee and customer experiences, improve operational efficiency and set new standards for service excellence.

#### Customer highlights include:
• <u>PayPal</u>, a global fintech leader, reinvented customer experience with NiCE. By replacing manual quality assurance with AI-driven interaction scoring and sentiment analysis, the company improved customer sentiment within 10 weeks of its pilot and scaled consistent, data-driven coaching and scheduling across 6,000 employees.

• <u>Fairstone</u>, a leading non-bank lender, improved customer engagement using CXone Mpower's Proactive AI Agent. In just four months, they achieved a 65% response rate on digital outreach, converted 90% of respondents into appointments and scaled consistent, personalized follow-ups across more than 250 branches, enabling more reliable and timely customer support.

• <u>Bamboo Insurance</u>, a tech-forward insurer, leveraged CXone Mpower to elevate both employee and customer experience. Equipped with AI-enabled tools, the company reduced training time, accelerated feedback loops, and improved customer satisfaction by delivering faster, more personalized support.

• <u>Alzheimer's Society</u>, a UK dementia support and research charity, deployed CXone Mpower to create a dementia-friendly experience. By unifying voice, email, and routing, the organization can better prioritize vulnerable callers, reduce after-call work, and enable staff to spend more time supporting those who need it most.

• <u>FedPoint</u>, a benefits administrator that serves millions of customers in the federal civilian and uniformed services markets, turned everyday support into strategic advantage with CXone Mpower. During open enrollment, the company successfully managed 500,000 calls in just 20 days, reducing the average speed of answer from 35 to 15 seconds while elevating employee call quality scores by 13 percentage points. Today, FedPoint's contact center is more agile, responsive, and delivers world-class service to federal employees and uniformed service members and their families.

• <u>Great Southern Bank</u>, a community-focused financial institution, dramatically reduced wait times and streamlined interactions to provide customers with the immediate support they deserve. By leveraging advanced AI-powered features, the bank cut attrition by 44%, stabilized staffing, lowered operating costs, and expanded its capacity to serve more customers.

"CX AI is transforming how brands deliver experiences, and NiCE's customers are leading the way," said **Dan Belanger, President, NiCE Americas**. "During Customer Service Week, we're proud to celebrate the tremendous impact our customers are achieving, from faster responses and higher customer satisfaction to more empowered employees. Their innovation and dedication are raising the bar for customer experience globally, and we're honored to partner with them in delivering this success."

#### About NiCE
**<u>NiCE</u>** (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE's platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

#### Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, <u>media@nice.com</u>, ET

#### Investors
Omri Arens, +972 3 763 0127, <u>ir@nice.com</u><u>,</u> CET

*Trademark Note:* NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: <u>www.nice.com/nice-trademarks</u>.

#### Forward-Looking Statements
*This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Belanger, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the "Company"). In some cases, such forward-looking statements can be identified by terms such as "believe," "expect," "seek," "may," "will," "intend," "should," "project," "anticipate," "plan," "estimate," or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company's growth strategy; success and growth of the Company's cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company's dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the "SEC"). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company's Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.*

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## Exhibit 99.2

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#### <br>

#### Exhibit 99.2

#### NiCE Cognigy Launches AI Ops Center, Ensuring AI Workforce Reliability at Scale
*New AI command center delivers real-time control, visibility, and assurance to keep enterprise AI Agents always-*

*on and trusted*

**Hoboken, N.J., October 16, 2025 – <u>NiCE</u> (Nasdaq: NICE)** today announced the launch of **AI Ops Center**, the operational backbone of the NiCE Cognigy platform, designed to keep enterprise AI Agents always-on, reliable, secure and business-ready.

As enterprises scale AI Agents across use cases, channels, and languages, they face increasingly complex CX stacks. But scale alone is no longer the benchmark – consistency is. With a network of critical dependencies on APIs, LLMs, and third-party services, a single point of failure can take systems offline and cascade into thousands of failed conversations.

The new AI Ops Center delivers the control layer that enterprises need to run AI Agents as dependable with a scalable infrastructure. It gives CX, operations, and technical teams a unified dashboard to monitor AI performance in real time, detect bottlenecks, and act before disruptions reach customers.

The NiCE Cognigy AI Ops Center represents the missing link in enterprise CX stacks: an operations command center that keeps the AI workforce resilient and ready for every customer interaction. With capabilities such as live visibility, instant error notifications, and root cause investigation, it empowers enterprises to troubleshoot smarter, prevent costly escalations, and maintain customer trust.

"CX AI plays a central role in how organizations serve customers," said **Philipp Heltewig, General Manager, NiCE Cognigy and Chief AI Officer**. "With AI Ops Center, we're delivering peace of mind for CX leaders and operations teams, giving them the control and confidence they need to run AI Agents as part of their core operations."

#### Key Benefits of AI Ops Center
<br> • Assurance & Continuity – Keep AI Agents at peak performance with proactive monitoring and alerts.

<br> • Speed & Empowerment – Identify, isolate, and resolve issues instantly, cutting Mean Time to Recovery (MTTR), ticket volumes, and workloads on technical support teams.

<br> • Efficiency & ROI – Maximize project success and investments in AI with seamless operations.

AI Ops Center will be showcased in a live webinar on **October 30, 2025**. Register <u>here</u> to see it in action.

#### About NiCE Cognigy
NiCE Cognigy delivers AI that works—fast, human, and enterprise-ready. As the leading AI-first CX platform built for real-world scale, we combine Generative and Conversational AI through orchestration, tools, and enterprise systems to power Agentic AI. Backed by global CX leader NiCE, we empower brands with AI Agents that redefine customer experiences and achieve measurable ROI—instantly, across every channel and in 100+ languages.

More than 1,000 global brands, including Fabletics OS, Frontier Airlines, Greyhound, DHL, Lufthansa Group, Nestlé and Toyota, trust NiCE Cognigy and its vast partner network to deliver measurable outcomes. Recognized by Gartner, Forrester, and IDC, we continue to lead the market in enterprise AI for CX; secure, scalable, and partner-first.

#### About NiCE
**<u>NiCE</u>** (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE's platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

#### Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, <u>media@nice.com</u>, ET

#### Investors
Omri Arens, +972 3 763 0127, <u>ir@nice.com</u><u>,</u> CET

*Trademark Note:* NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: <u>www.nice.com/nice-trademarks</u>.

#### Forward-Looking Statements
*This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Heltewig, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the "Company"). In some cases, such forward-looking statements can be identified by terms such as "believe," "expect," "seek," "may," "will," "intend," "should," "project," "anticipate," "plan," "estimate," or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company's growth strategy; success and growth of the Company's cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company's dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the "SEC"). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company's Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.*

** 

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