# EDGAR Filing Document

**Accession Number:** 0001985227
**File Stem:** 0001985227-26-000003
**Filing Date:** 2026-5
**Character Count:** 8130
**Document Hash:** f780c4aca781e43339b4ddcc877f75e0
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001985227-26-000003.hdr.sgml**: 20260515

**ACCESSION NUMBER**: 0001985227-26-000003

**CONFORMED SUBMISSION TYPE**: 4

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20260512

**FILED AS OF DATE**: 20260515

**DATE AS OF CHANGE**: 20260515

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** Rinn James
- **CENTRAL INDEX KEY:** 0001985227

**ORGANIZATION NAME:**

**FILING VALUES:**
- **FORM TYPE:** 4
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-40457
- **FILM NUMBER:** 26990571

**MAIL ADDRESS:**
- **STREET 1:** 516 SOUTH DIXIE HIGHWAY, PMB 191
- **CITY:** WEST PALM BEACH
- **STATE:** FL
- **ZIP:** 33401
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** PSQ Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001847064
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-ADVERTISING [7310]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 862062844
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**BUSINESS ADDRESS:**
- **STREET 1:** 515 W. ASPEN STREET
- **STREET 2:** SUITE 200C
- **CITY:** BOZEMAN
- **STATE:** MT
- **ZIP:** 59715
- **BUSINESS PHONE:** (754) 264-8701

**MAIL ADDRESS:**
- **STREET 1:** 515 W. ASPEN STREET
- **STREET 2:** SUITE 200C
- **CITY:** BOZEMAN
- **STATE:** MT
- **ZIP:** 59715

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** PSQ Holdings, Inc
- **DATE OF NAME CHANGE:** 20230719

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Colombier Acquisition Corp.
- **DATE OF NAME CHANGE:** 20210219

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 4

### STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

[ ] Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>Rinn James<br><sub>(Last) (First) (Middle)</sub><br>515 W. ASPEN STREET<br>SUITE 200C<br><sub>(Street)</sub><br>BOZEMAN, MT 59715<br><sub>(City) (State) (Zip)</sub> | **3. Date of Earliest Transaction (Month/Day/Year)**<br>2026-05-12 | **5. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[X] Director [ ] 10% Owner<br>[X] Officer (give title below) [ ] Other (specify below)<br>_Chief Financial Officer_ |
| **2. Issuer Name and Ticker or Trading Symbol**<br>PSQ Holdings, Inc. [ PSQH ] | **4. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | 3. Transaction Code (V) | 3. Transaction Code (V) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | Code | V | Amount | (A) or (D) | Price | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| Class A Common Stock, par value $0.0001 per share | 2026-05-12 |  | M |  | 83333 | A | <sup>(1)</sup> | 159418 | D |  |
| Class A Common Stock, par value $0.0001 per share | 2026-05-13 |  | S |  | 8442<sup>(2)</sup> | D | 0.6595<sup>(3)</sup> | 150976 | D |  |
| Class A Common Stock, par value $0.0001 per share | 2026-05-14 |  | S |  | 8413<sup>(2)</sup> | D | 0.6118<sup>(4)</sup> | 142563 | D |  |
| Class A Common Stock, par value $0.0001 per share | 2026-05-15 |  | S |  | 12699<sup>(2)</sup> | D | 0.5889<sup>(5)</sup> | 129864 | D |  |

---

## Table II - Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | 4. Transaction Code (V) | 4. Transaction Code (V) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 6. Date Exercisable and Expiration Date | 6. Date Exercisable and Expiration Date | 7. Title and Amount of Underlying Securities | 7. Title and Amount of Underlying Securities | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| Restricted Stock Units | <sup>(1)</sup> | 2026-05-12 |  | M |  |  | 83333 | <sup>(6)</sup> | <sup>(6)</sup> | Class A Common Stock | 83333 | $0 | 166667 | D |  |

---

### Footnotes:

(1) Each restricted stock unit ("RSU") represents a continent right to receive one share of the issuer's Class A Common Stock.

(2) The shares were sold to cover taxes associated with the settlement of RSUs.

(3) Reflects the weighted average price of 8,442 shares of Class A Common Stock sold by the reporting person in multiple transactions on May 13, 2026 with sales prices ranging from $0.613 to $0.718 per share.  The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

(4) Reflects the weighted average price of 8,413 shares of Class A Common Stock sold by the reporting person in multiple transactions on May 14, 2026 with sales prices ranging from $0.5871 to $0.6302 per share.  The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

(5) Reflects the weighted average price of 12,699 shares of Class A Common Stock sold by the reporting person in multiple transactions on May 15, 2026 with sales prices ranging from $0.5858 to $0.6000 per share.  The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

(6) The reporting person was granted 250,000 RSUs under the Company's 2023 Stock Incentive Plan, to vest over three years, with one-third of the RSUs vesting on each of the first three anniversaries commencing on June 1, 2025.

**Signature:** /s/ James Giudice, Attorney-in-Fact for James Rinn  
**Date:** 2026-05-15

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**