# EDGAR Filing Document

**Accession Number:** 0001697024
**File Stem:** 0001697024-23-000001
**Filing Date:** 2023-2
**Character Count:** 7966
**Document Hash:** 4066338426086bb5dcf44a795b95c02b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001697024-23-000001.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001697024-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20220930

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** SJA Financial Advisory, LLC
- **CENTRAL INDEX KEY:** 0001697024
- **IRS NUMBER:** 473857922
- **STATE OF INCORPORATION:** WI
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18465
- **FILM NUMBER:** 23630560

**BUSINESS ADDRESS:**
- **STREET 1:** 10401 W. INNOVATION DRIVE
- **STREET 2:** SUITE 100
- **CITY:** WAUWATOSA
- **STATE:** WI
- **ZIP:** 53226
- **BUSINESS PHONE:** 4143901492

**MAIL ADDRESS:**
- **STREET 1:** 10401 W. INNOVATION DRIVE
- **STREET 2:** SUITE 100
- **CITY:** WAUWATOSA
- **STATE:** WI
- **ZIP:** 53226

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** SJA Financial Advisory LLC<br>**Address:** 10401 W. INNOVATION DRIVE<br>SUITE 100<br>WAUWATOSA, WI 53226

**Form 13F File Number:** 028-18465

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Angie Pingel<br>**Title:** Chief Compliance Officer<br>**Phone:** 414.390.1496

**Signature, Place, and Date of Signing:**

/s/ Angie Pingel  Wauwatosa, WI  02-14-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 39

**Form 13F Information Table Value Total:** $99806639

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

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|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| VANGUARD REIT INDEX ETF | ETF | 922908553 |  | 2821711 | 35197 | SH |  | SOLE | 0 | 1235 | 0 | 33961 |
| ISHARES TRS SHORT TERM NATL MUNICIPAL BD FD | ETF | 464288158 |  | 1193019 | 11621 | SH |  | SOLE | 0 | 1144 | 0 | 10476 |
| SPDR S 500 ETF TRUST | ETF | 78462F103 |  | 201896 | 565 | SH |  | SOLE | 0 | 0 | 0 | 565 |
| ABRDN BLOOMBERG ALL COMMODITY STRATEGY K-1 FREE ETF | ETF | 003261104 |  | 1116716 | 43233 | SH |  | SOLE | 0 | 0 | 0 | 43233 |
| ISHARES RUSSELL 2000 VALUE | ETF | 464287630 |  | 421992 | 3273 | SH |  | SOLE | 0 | 485 | 0 | 2787 |
| SCHWAB U.S. SMALL-CAP ETF | ETF | 808524607 |  | 210734 | 5575 | SH |  | SOLE | 0 | 0 | 0 | 5574 |
| ISHARES RUSSELL 1000 GROWTH ETF | ETF | 464287614 |  | 1313723 | 6244 | SH |  | SOLE | 0 | 0 | 0 | 6243 |
| SCHWAB U.S. BROAD MARKET ETF | ETF | 808524102 |  | 205659 | 4898 | SH |  | SOLE | 0 | 0 | 0 | 4897 |
| SCHWAB INTERNATIONAL EQUITY ETF | ETF | 808524805 |  | 409730 | 14566 | SH |  | SOLE | 0 | 0 | 0 | 14565 |
| SCHWAB U.S. LARGE-CAP ETF | ETF | 808524201 |  | 2225858 | 52559 | SH |  | SOLE | 0 | 0 | 0 | 52558 |
| ISHARES US REAL ESTATE ETF | ETF | 464287739 |  | 1163427 | 14289 | SH |  | SOLE | 0 | 465 | 0 | 13823 |
| SCHWAB U.S. LARGE-CAP GROWTH ETF | ETF | 808524300 |  | 2294262 | 41108 | SH |  | SOLE | 0 | 0 | 0 | 41108 |
| ISHARES S SMALLCAP 600 ETF | ETF | 464287804 |  | 883808 | 10137 | SH |  | SOLE | 0 | 0 | 0 | 10136 |
| SCHWAB EMERGING MARKETS EQUITY ETF | ETF | 808524706 |  | 294451 | 13145 | SH |  | SOLE | 0 | 0 | 0 | 13145 |
| SCHWAB U.S. LARGE-CAP VALUE ETF | ETF | 808524409 |  | 1879114 | 32116 | SH |  | SOLE | 0 | 0 | 0 | 32116 |
| SPDR S MIDCAP 400 ETF TRUST | ETF | 78467Y107 |  | 504036 | 1255 | SH |  | SOLE | 0 | 0 | 0 | 1254 |
| SPDR S 400 MID CAP GROWTH ETF | ETF | 78464A821 |  | 1081863 | 17926 | SH |  | SOLE | 0 | 0 | 0 | 17926 |
| SPDR S 400 MID CAP VALUE ETF | ETF | 78464A839 |  | 579501 | 10023 | SH |  | SOLE | 0 | 0 | 0 | 10022 |
| ISHARES RUSSELL MIDCAP VALUE INDEX | ETF | 464287473 |  | 1112481 | 11582 | SH |  | SOLE | 0 | 1209 | 0 | 10372 |
| ISHARES RUSSELL 2000 ETF | ETF | 464287655 |  | 720845 | 4371 | SH |  | SOLE | 0 | 0 | 0 | 4370 |
| ISHARES TRUST CORE MSCI TOTAL INTL STK ETF | ETF | 46432F834 |  | 1011713 | 19869 | SH |  | SOLE | 0 | 5789 | 0 | 14079 |
| ISHARES CORE MSCI EAFE | ETF | 46432F842 |  | 15453747 | 293407 | SH |  | SOLE | 0 | 7754 | 0 | 285652 |
| ISHARES CORE MSCI EMERGING MKTS | ETF | 46434G103 |  | 6066298 | 141142 | SH |  | SOLE | 0 | 2020 | 0 | 139121 |
| ISHARES TR RUSSELL MIDCAP INDEX FD | ETF | 464287499 |  | 487741 | 7848 | SH |  | SOLE | 0 | 0 | 0 | 7847 |
| ISHARES S SMALL-CAP 600 GROWTH ETF | ETF | 464287887 |  | 2126092 | 20912 | SH |  | SOLE | 0 | 946 | 0 | 19965 |
| FIDELITY MSCI MATERIALS INDEX ETF | ETF | 316092881 |  | 408243 | 10740 | SH |  | SOLE | 0 | 0 | 0 | 10740 |
| ISHARES S 500 VALUE ETF | ETF | 464287408 |  | 8273347 | 64374 | SH |  | SOLE | 0 | 5219 | 0 | 59154 |
| ISHARES S 500 GROWTH ETF | ETF | 464287309 |  | 6569209 | 113556 | SH |  | SOLE | 0 | 1201 | 0 | 112354 |
| ISHARES S 500 INDEX | ETF | 464287200 |  | 11335846 | 31607 | SH |  | SOLE | 0 | 1424 | 0 | 30182 |
| VANGUARD MID-CAP VALUE ETF | ETF | 922908512 |  | 320475 | 2632 | SH |  | SOLE | 0 | 0 | 0 | 2631 |
| SPDR PORTFOLIO EMERGING MARKETS ETF | ETF | 78463X509 |  | 661779 | 21320 | SH |  | SOLE | 0 | 604 | 0 | 20715 |
| VANGUARD FTSE DEVELOPED MARKETS ETF | ETF | 921943858 |  | 4363272 | 120002 | SH |  | SOLE | 0 | 3542 | 0 | 116459 |
| ISHARES S SMALLCAP 600 VALUE ETF | ETF | 464287879 |  | 3248634 | 39401 | SH |  | SOLE | 0 | 1304 | 0 | 38097 |
| ISHARES S MID-CAP 400 GROWTH ETF | ETF | 464287606 |  | 7054161 | 111935 | SH |  | SOLE | 0 | 5052 | 0 | 106883 |
| ISHARES S MIDCAP 400 VALUE ETF | ETF | 464287705 |  | 4077725 | 45308 | SH |  | SOLE | 0 | 1798 | 0 | 43509 |
| ISHARES JP MORGAN USD EMERGING MARKETS BOND ETF | ETF | 464288281 |  | 654775 | 8247 | SH |  | SOLE | 0 | 396 | 0 | 7850 |
| ISHARES CORE S MID CAP ETF | ETF | 464287507 |  | 1981151 | 9036 | SH |  | SOLE | 0 | 822 | 0 | 8212 |
| ISHARES RUSSELL 1000 ETF | ETF | 464287622 |  | 1446110 | 7328 | SH |  | SOLE | 0 | 0 | 0 | 7328 |
| ISHARES RUSSELL 1000 VALUE ETF | ETF | 464287598 |  | 3631495 | 26704 | SH |  | SOLE | 0 | 0 | 0 | 26704 |

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