# EDGAR Filing Document

**Accession Number:** 0001722283
**File Stem:** 0001085146-25-005912
**Filing Date:** 2025-10
**Character Count:** 11267
**Document Hash:** 2105e087576f8455ba46a7ce60215bcf
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001085146-25-005912.hdr.sgml**: 20251010

**ACCESSION NUMBER**: 0001085146-25-005912

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251010

**DATE AS OF CHANGE**: 20251010

**EFFECTIVENESS DATE**: 20251010

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Fluent Financial, LLC
- **CENTRAL INDEX KEY:** 0001722283

**ORGANIZATION NAME:**
- **EIN:** 262879121
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18361
- **FILM NUMBER:** 251387901

**BUSINESS ADDRESS:**
- **STREET 1:** 14800 LANDMARK BLVD
- **STREET 2:** SUITE 848
- **CITY:** DALLAS
- **STATE:** TX
- **ZIP:** 75254
- **BUSINESS PHONE:** 972-852-4800

**MAIL ADDRESS:**
- **STREET 1:** 14800 LANDMARK BLVD
- **STREET 2:** SUITE 848
- **CITY:** DALLAS
- **STATE:** TX
- **ZIP:** 75254

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Fluent Financial LLC<br>**Address:** 14800 LANDMARK BLVD<br>SUITE 848<br>DALLAS, TX 75254

**Form 13F File Number:** 028-18361

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Mitchell Kramer<br>**Title:** Chief Compliance Officer<br>**Phone:** 972-852-4800

**Signature, Place, and Date of Signing:**

/s/Mitchell Kramer  Dallas, TX  10-10-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 69

**Form 13F Information Table Value Total:** $255498203

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AB ACTIVE ETFS INC | TAX AWARE SHRT | 00039J202 | BBG0184H3201 | 1409943 | 55641 | SH |  | SOLE |  | 0 | 0 | 55641 |
| ABBOTT LABS | COM | 002824100 | BBG001S5N9M6 | 4270409 | 31883 | SH |  | SOLE |  | 0 | 0 | 31883 |
| ABERCROMBIE  FITCH CO | CL A | 002896207 | BBG001S97027 | 3224978 | 37697 | SH |  | SOLE |  | 0 | 0 | 37697 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 | BBG001S5NN36 | 5846605 | 36137 | SH |  | SOLE |  | 0 | 0 | 36137 |
| AFFIRM HLDGS INC | COM CL A | 00827B106 | BBG00Y7BP8Z0 | 330249 | 4519 | SH |  | SOLE |  | 0 | 0 | 4519 |
| ALIBABA GROUP HLDG LTD | SPONSORED ADS | 01609W102 | BBG006G2JWB1 | 1243961 | 6960 | SH |  | SOLE |  | 0 | 0 | 6960 |
| ALPHABET INC | CAP STK CL C | 02079K107 | BBG009S3NB21 | 204338 | 839 | SH |  | SOLE |  | 0 | 0 | 839 |
| ALTRIA GROUP INC | COM | 02209S103 | BBG001S5T8T5 | 1217204 | 18426 | SH |  | SOLE |  | 0 | 0 | 18426 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 730533 | 2869 | SH |  | SOLE |  | 0 | 0 | 2869 |
| BAIDU INC | SPON ADR REP A | 056752108 | BBG001SNBKD5 | 1206091 | 9153 | SH |  | SOLE |  | 0 | 0 | 9153 |
| BILL HOLDINGS INC | COM | 090043100 | BBG00QVJV7L3 | 1668608 | 31501 | SH |  | SOLE |  | 0 | 0 | 31501 |
| BIOGEN INC | COM | 09062X103 | BBG001S67826 | 3578063 | 25543 | SH |  | SOLE |  | 0 | 0 | 25543 |
| CELSIUS HLDGS INC | COM NEW | 15118V207 | BBG001SQSKT3 | 2588257 | 45021 | SH |  | SOLE |  | 0 | 0 | 45021 |
| CHEWY INC | CL A | 16679L109 | BBG00P19DLQ4 | 1733121 | 42846 | SH |  | SOLE |  | 0 | 0 | 42846 |
| CINTAS CORP | COM | 172908105 | BBG001S7CRG1 | 811393 | 3953 | SH |  | SOLE |  | 0 | 0 | 3953 |
| D R HORTON INC | COM | 23331A109 | BBG001S8M692 | 1220692 | 7203 | SH |  | SOLE |  | 0 | 0 | 7203 |
| DECKERS OUTDOOR CORP | COM | 243537107 | BBG001S7GXB9 | 1541838 | 15210 | SH |  | SOLE |  | 0 | 0 | 15210 |
| ECOLAB INC | COM | 278865100 | BBG001S5QRB5 | 2238258 | 8173 | SH |  | SOLE |  | 0 | 0 | 8173 |
| EXELIXIS INC | COM | 30161Q104 | BBG001SD42W4 | 506462 | 12263 | SH |  | SOLE |  | 0 | 0 | 12263 |
| EXXON MOBIL CORP | COM | 30231G102 | BBG001S69V32 | 382335 | 3391 | SH |  | SOLE |  | 0 | 0 | 3391 |
| GILEAD SCIENCES INC | COM | 375558103 | BBG001S6Y1X7 | 4091682 | 36862 | SH |  | SOLE |  | 0 | 0 | 36862 |
| HIPPO HLDGS INC | COM NEW | 433539202 | BBG00YRW9292 | 821483 | 22718 | SH |  | SOLE |  | 0 | 0 | 22718 |
| HUDSON PAC PPTYS INC | COM | 444097109 | BBG001T6TCN9 | 396270 | 143576 | SH |  | SOLE |  | 0 | 0 | 143576 |
| INVESCO EXCH TRADED FD TR II | S LOW VOL | 46138E354 | BBG001V18CG8 | 15055097 | 204887 | SH |  | SOLE |  | 0 | 0 | 204887 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | BBG001S9GN63 | 5844002 | 9734 | SH |  | SOLE |  | 0 | 0 | 9734 |
| ISHARES INC | MSCI MLY ETF NEW | 46434G814 | BBG001S8SYP7 | 1543951 | 59566 | SH |  | SOLE |  | 0 | 0 | 59566 |
| ISHARES TR | AGENCY BOND ETF | 464288166 | BBG001T2RRQ4 | 4055766 | 36747 | SH |  | SOLE |  | 0 | 0 | 36747 |
| ISHARES TR | CHINA LG-CAP ETF | 464287184 | BBG001SMDNB1 | 4598753 | 111783 | SH |  | SOLE |  | 0 | 0 | 111783 |
| ISHARES TR | MSCI ACWI ETF | 464288257 | BBG001S56QV7 | 2885069 | 20870 | SH |  | SOLE |  | 0 | 0 | 20870 |
| ISHARES TR | MSCI DENMARK ETF | 46429B523 | BBG002DW4Q17 | 763504 | 7003 | SH |  | SOLE |  | 0 | 0 | 7003 |
| ISHARES TR | MSCI EAFE ETF | 464287465 | BBG001SG09V7 | 15501287 | 166020 | SH |  | SOLE |  | 0 | 0 | 166020 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 | BBG001SK77D5 | 14687243 | 275042 | SH |  | SOLE |  | 0 | 0 | 275042 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 | BBG007WGM3H4 | 6159467 | 139386 | SH |  | SOLE |  | 0 | 0 | 139386 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 | BBG0025X2G81 | 290272 | 3051 | SH |  | SOLE |  | 0 | 0 | 3051 |
| ISHARES TR | MSCI USA QLT FCT | 46432F339 | BBG004TRTWW3 | 3643958 | 18735 | SH |  | SOLE |  | 0 | 0 | 18735 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | BBG001SFC7Y7 | 8809280 | 36408 | SH |  | SOLE |  | 0 | 0 | 36408 |
| ISHARES TR | RUSSELL 3000 ETF | 464287689 | BBG001SFC7Z6 | 434265 | 1146 | SH |  | SOLE |  | 0 | 0 | 1146 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 | BBG00GP26NW0 | 20171060 | 397616 | SH |  | SOLE |  | 0 | 0 | 397616 |
| JD.COM INC | SPON ADS CL A | 47215P106 | BBG005YHY0R6 | 5856457 | 167423 | SH |  | SOLE |  | 0 | 0 | 167423 |
| KYNDRYL HLDGS INC | COMMON STOCK | 50155Q100 | BBG012W99DS1 | 762402 | 25388 | SH |  | SOLE |  | 0 | 0 | 25388 |
| LEMONADE INC | COM | 52567D107 | BBG00BM5YC14 | 1196931 | 22360 | SH |  | SOLE |  | 0 | 0 | 22360 |
| LENNAR CORP | CL A | 526057104 | BBG001S5SRK3 | 3235825 | 25673 | SH |  | SOLE |  | 0 | 0 | 25673 |
| LOCKHEED MARTIN CORP | COM | 539830109 | BBG001S7PS57 | 1704226 | 3414 | SH |  | SOLE |  | 0 | 0 | 3414 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | BBG001SKNNS6 | 241744 | 425 | SH |  | SOLE |  | 0 | 0 | 425 |
| MERCK  CO INC | COM | 58933Y105 | BBG001S5TC52 | 5049732 | 60166 | SH |  | SOLE |  | 0 | 0 | 60166 |
| MOLSON COORS BEVERAGE CO | CL B | 60871R209 | BBG001S5VQ21 | 4141054 | 91515 | SH |  | SOLE |  | 0 | 0 | 91515 |
| MONGODB INC | CL A | 60937P106 | BBG0022FDRZ7 | 612069 | 1972 | SH |  | SOLE |  | 0 | 0 | 1972 |
| NEW YORK LIFE INVTS ACTIVE E | NYLI MACKAY MUNI | 45409F843 | BBG00HZ6Q4L0 | 4152512 | 174402 | SH |  | SOLE |  | 0 | 0 | 174402 |
| OKTA INC | CL A | 679295105 | BBG001YV1SN3 | 1636295 | 17844 | SH |  | SOLE |  | 0 | 0 | 17844 |
| PEGASYSTEMS INC | COM | 705573103 | BBG001S93CK5 | 802528 | 13957 | SH |  | SOLE |  | 0 | 0 | 13957 |
| RB GLOBAL INC | COM | 74935Q107 | BBG001SBQWW8 | 350436 | 3234 | SH |  | SOLE |  | 0 | 0 | 3234 |
| REALTY INCOME CORP | COM | 756109104 | BBG001S884K0 | 415682 | 6838 | SH |  | SOLE |  | 0 | 0 | 6838 |
| ROKU INC | COM CL A | 77543R102 | BBG001ZZPQM2 | 1266845 | 12652 | SH |  | SOLE |  | 0 | 0 | 12652 |
| RTX CORPORATION | COM | 75513E101 | BBG001S5X5Q9 | 259529 | 1551 | SH |  | SOLE |  | 0 | 0 | 1551 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 | BBG001S7T107 | 2318968 | 29590 | SH |  | SOLE |  | 0 | 0 | 29590 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 | BBG001S7SCQ6 | 2472912 | 17769 | SH |  | SOLE |  | 0 | 0 | 17769 |
| SELECT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 | BBG001S7TD56 | 2449729 | 28090 | SH |  | SOLE |  | 0 | 0 | 28090 |
| SIMPLIFY EXCHANGE TRADED FUN | BOND BULL ETF | 82889N376 | BBG01R34DQV1 | 4432316 | 103777 | SH |  | SOLE |  | 0 | 0 | 103777 |
| SNOWFLAKE INC | COM SHS | 833445109 | BBG007DHGNK2 | 5629051 | 24957 | SH |  | SOLE |  | 0 | 0 | 24957 |
| SOUNDHOUND AI INC | CLASS A COM | 836100107 | BBG017304PD5 | 1083310 | 67370 | SH |  | SOLE |  | 0 | 0 | 67370 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 | BBG001S72SM3 | 18203035 | 27325 | SH |  | SOLE |  | 0 | 0 | 27325 |
| SUPER MICRO COMPUTER INC | COM NEW | 86800U302 | BBG001SQGH95 | 5781900 | 120607 | SH |  | SOLE |  | 0 | 0 | 120607 |
| TESLA INC | COM | 88160R101 | BBG001SQKGD7 | 1180732 | 2655 | SH |  | SOLE |  | 0 | 0 | 2655 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 | BBG001S5WS08 | 1230981 | 2538 | SH |  | SOLE |  | 0 | 0 | 2538 |
| TWILIO INC | CL A | 90138F102 | BBG0029ZX859 | 1542787 | 15414 | SH |  | SOLE |  | 0 | 0 | 15414 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 | BBG001TC6MC1 | 283532 | 463 | SH |  | SOLE |  | 0 | 0 | 463 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | BBG001SS0V24 | 201840 | 1432 | SH |  | SOLE |  | 0 | 0 | 1432 |
| VANGUARD WORLD FD | EXTENDED DUR | 921910709 | BBG001SV5CV2 | 30456453 | 444945 | SH |  | SOLE |  | 0 | 0 | 444945 |
| WELLTOWER INC | COM | 95040Q104 | BBG001S5RTQ4 | 840643 | 4719 | SH |  | SOLE |  | 0 | 0 | 4719 |

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