# EDGAR Filing Document

**Accession Number:** 0001334952
**File Stem:** 0001580642-25-005033
**Filing Date:** 2025-8
**Character Count:** 12272
**Document Hash:** 9d0ccf92f00c30b4126dd43ae7e63a96
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001580642-25-005033.hdr.sgml**: 20250811

**ACCESSION NUMBER**: 0001580642-25-005033

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250811

**DATE AS OF CHANGE**: 20250811

**EFFECTIVENESS DATE**: 20250811

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** INSIGHT 2811, INC.
- **CENTRAL INDEX KEY:** 0001334952

**ORGANIZATION NAME:**
- **EIN:** 383345160
- **STATE OF INCORPORATION:** MI
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-11441
- **FILM NUMBER:** 251201278

**BUSINESS ADDRESS:**
- **STREET 1:** 141 W JACKSON BLVD
- **STREET 2:** STE 3332
- **CITY:** CHICAGO
- **STATE:** IL
- **ZIP:** 60604
- **BUSINESS PHONE:** 312-429-0880

**MAIL ADDRESS:**
- **STREET 1:** 141 W JACKSON BLVD
- **STREET 2:** STE 3332
- **CITY:** CHICAGO
- **STATE:** IL
- **ZIP:** 60604

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** INSIGHT 2811 INC.<br>**Address:** 141 W Jackson Blvd<br>Ste 3332<br>Chicago, IL 60604

**Form 13F File Number:** 028-11441

**CRD Number (if applicable):** 000109784

**SEC File Number (if applicable):** 801-54428

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Jeffrey R. Keen<br>**Title:** Chief Compliance Officer<br>**Phone:** 312-429-0880

**Signature, Place, and Date of Signing:**

/s/ Jeffrey R. Keen  Chicago, IL  08-11-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 87

**Form 13F Information Table Value Total:** $211151041

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ISHARES TR | CORE S ETF | 464287200 |  | 19257234 | 31015 | SH |  | SOLE |  | 31015 | 0 | 0 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 11809808 | 60803 | SH |  | SOLE |  | 60803 | 0 | 0 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 3011971 | 7094 | SH |  | SOLE |  | 7094 | 0 | 0 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 740160 | 3430 | SH |  | SOLE |  | 3430 | 0 | 0 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 |  | 1023231 | 6486 | SH |  | SOLE |  | 6486 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 2476343 | 4008 | SH |  | SOLE |  | 4008 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2462368 | 5069 | SH |  | SOLE |  | 5069 | 0 | 0 |
| BOEING CO | COM | 097023105 |  | 680658 | 3248 | SH |  | SOLE |  | 3249 | 0 | 0 |
| INTEL CORP | COM | 458140100 |  | 526064 | 23485 | SH |  | SOLE |  | 23485 | 0 | 0 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 |  | 1066544 | 3731 | SH |  | SOLE |  | 3731 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 1202137 | 5498 | SH |  | SOLE |  | 5499 | 0 | 0 |
| QUALCOMM INC | COM | 747525103 |  | 414872 | 2605 | SH |  | SOLE |  | 2605 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 753669 | 4934 | SH |  | SOLE |  | 4934 | 0 | 0 |
| PFIZER INC | COM | 717081103 |  | 291341 | 12019 | SH |  | SOLE |  | 12019 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 1698158 | 3414 | SH |  | SOLE |  | 3414 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 |  | 966082 | 13924 | SH |  | SOLE |  | 13925 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 928557 | 3150 | SH |  | SOLE |  | 3150 | 0 | 0 |
| COCA COLA CO | COM | 191216100 |  | 257247 | 3636 | SH |  | SOLE |  | 3636 | 0 | 0 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 420531 | 908 | SH |  | SOLE |  | 908 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 315972 | 2393 | SH |  | SOLE |  | 2393 | 0 | 0 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 489557 | 11314 | SH |  | SOLE |  | 11314 | 0 | 0 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 |  | 2327466 | 16783 | SH |  | SOLE |  | 16783 | 0 | 0 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 |  | 1354171 | 10248 | SH |  | SOLE |  | 10248 | 0 | 0 |
| ISHARES TR | U.S. TECH ETF | 464287721 |  | 244311 | 1410 | SH |  | SOLE |  | 1410 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 283927 | 2633 | SH |  | SOLE |  | 2634 | 0 | 0 |
| APPLIED MATLS INC | COM | 038222105 |  | 462252 | 2525 | SH |  | SOLE |  | 2525 | 0 | 0 |
| TARGET CORP | COM | 87612E106 |  | 409200 | 4148 | SH |  | SOLE |  | 4148 | 0 | 0 |
| DANAHER CORPORATION | COM | 235851102 |  | 299982 | 1518 | SH |  | SOLE |  | 1519 | 0 | 0 |
| MCKESSON CORP | COM | 58155Q103 |  | 563508 | 769 | SH |  | SOLE |  | 769 | 0 | 0 |
| MERCK  CO INC | COM | 58933Y105 |  | 506466 | 6398 | SH |  | SOLE |  | 6398 | 0 | 0 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 647393 | 4596 | SH |  | SOLE |  | 4596 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 546627 | 3431 | SH |  | SOLE |  | 3431 | 0 | 0 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 469971 | 664 | SH |  | SOLE |  | 664 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 337749 | 1156 | SH |  | SOLE |  | 1156 | 0 | 0 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 954384 | 3292 | SH |  | SOLE |  | 3292 | 0 | 0 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 734017 | 10884 | SH |  | SOLE |  | 10884 | 0 | 0 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 17595570 | 212353 | SH |  | SOLE |  | 212353 | 0 | 0 |
| ISHARES TR | 20 YR TR BD ETF | 464287432 |  | 22428914 | 254152 | SH |  | SOLE |  | 254152 | 0 | 0 |
| BARRICK MNG CORP | COM SHS | 06849F108 |  | 748458 | 35949 | SH |  | SOLE |  | 35949 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 1763436 | 8595 | SH |  | SOLE |  | 8595 | 0 | 0 |
| ALLSTATE CORP | COM | 020002101 |  | 381885 | 1897 | SH |  | SOLE |  | 1897 | 0 | 0 |
| TAPESTRY INC | COM | 876030107 |  | 216759 | 2468 | SH |  | SOLE |  | 2469 | 0 | 0 |
| AGNICO EAGLE MINES LTD | COM | 008474108 |  | 534471 | 4494 | SH |  | SOLE |  | 4494 | 0 | 0 |
| NEWMONT CORP | COM | 651639106 |  | 320080 | 5494 | SH |  | SOLE |  | 5494 | 0 | 0 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 215491 | 431 | SH |  | SOLE |  | 431 | 0 | 0 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 17867285 | 180113 | SH |  | SOLE |  | 180114 | 0 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 479817 | 3037 | SH |  | SOLE |  | 3037 | 0 | 0 |
| GALLAGHER ARTHUR J  CO | COM | 363576109 |  | 448168 | 1400 | SH |  | SOLE |  | 1400 | 0 | 0 |
| ASSOCIATED BANC CORP | COM | 045487105 |  | 243900 | 10000 | SH |  | SOLE |  | 10000 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 543846 | 3086 | SH |  | SOLE |  | 3086 | 0 | 0 |
| SHELL PLC | SPON ADS | 780259305 |  | 348530 | 4950 | SH |  | SOLE |  | 4950 | 0 | 0 |
| EAGLE MATLS INC | COM | 26969P108 |  | 535592 | 2650 | SH |  | SOLE |  | 2650 | 0 | 0 |
| ARCH CAP GROUP LTD | ORD | G0450A105 |  | 759357 | 8340 | SH |  | SOLE |  | 8340 | 0 | 0 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 258482 | 4145 | SH |  | SOLE |  | 4145 | 0 | 0 |
| FIDELITY NATL INFORMATION SV | COM | 31620M106 |  | 232670 | 2858 | SH |  | SOLE |  | 2858 | 0 | 0 |
| MUELLER WTR PRODS INC | COM SER A | 624758108 |  | 225050 | 9361 | SH |  | SOLE |  | 9362 | 0 | 0 |
| SPDR SERIES TRUST | S METALS MNG | 78464A755 |  | 418243 | 6222 | SH |  | SOLE |  | 6222 | 0 | 0 |
| SPDR SERIES TRUST | S OILGAS EXP | 78468R556 |  | 245184 | 1949 | SH |  | SOLE |  | 1949 | 0 | 0 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 1731765 | 30376 | SH |  | SOLE |  | 30377 | 0 | 0 |
| SPDR SERIES TRUST | BLOOMBERG 1-3 MO | 78468R663 |  | 4770786 | 52009 | SH |  | SOLE |  | 52009 | 0 | 0 |
| BROADCOM INC | COM | 11135F101 |  | 496170 | 1800 | SH |  | SOLE |  | 1800 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | SHORT TERM TREAS | 92206C102 |  | 46524011 | 791493 | SH |  | SOLE |  | 791494 | 0 | 0 |
| VANGUARD SCOTTSDALE FDS | LONG TERM TREAS | 92206C847 |  | 6521948 | 116214 | SH |  | SOLE |  | 116214 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | MIDCP 400 GRTH | 921932869 |  | 260082 | 2301 | SH |  | SOLE |  | 2301 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | MIDCP 400 VAL | 921932844 |  | 260920 | 2733 | SH |  | SOLE |  | 2733 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | SMLCP 600 GRTH | 921932794 |  | 257239 | 2248 | SH |  | SOLE |  | 2248 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | SMLLCP 600 IDX | 921932828 |  | 895900 | 8850 | SH |  | SOLE |  | 8850 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | SMLCP 600 VAL | 921932778 |  | 241052 | 2817 | SH |  | SOLE |  | 2817 | 0 | 0 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 422614 | 744 | SH |  | SOLE |  | 744 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | 500 GRTH IDX F | 921932505 |  | 319612 | 806 | SH |  | SOLE |  | 806 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | 500 VAL IDX FD | 921932703 |  | 2464201 | 13058 | SH |  | SOLE |  | 13058 | 0 | 0 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 |  | 277535 | 4017 | SH |  | SOLE |  | 4017 | 0 | 0 |
| FORTUNE BRANDS INNOVATIONS I | COM | 34964C106 |  | 1213487 | 23572 | SH |  | SOLE |  | 23572 | 0 | 0 |
| SPDR SERIES TRUST | BLOOMBERG SHT TE | 78468R408 |  | 922529 | 36206 | SH |  | SOLE |  | 36206 | 0 | 0 |
| META PLATFORMS INC | CL A | 30303M102 |  | 678305 | 919 | SH |  | SOLE |  | 919 | 0 | 0 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 6918679 | 82878 | SH |  | SOLE |  | 82878 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 397134 | 2139 | SH |  | SOLE |  | 2140 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 942479 | 5313 | SH |  | SOLE |  | 5313 | 0 | 0 |
| WISDOMTREE TR | ITL HDG QTLY DIV | 97717X594 |  | 595516 | 13219 | SH |  | SOLE |  | 13219 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 |  | 4018291 | 79287 | SH |  | SOLE |  | 79288 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 262079 | 4610 | SH |  | SOLE |  | 4610 | 0 | 0 |
| LISTED FDS TR | TRUESHARES STRCT | 53656F664 |  | 430528 | 9904 | SH |  | SOLE |  | 9904 | 0 | 0 |
| LISTED FDS TR | TRUESHARES NOV | 53656F680 |  | 249887 | 5961 | SH |  | SOLE |  | 5961 | 0 | 0 |
| SPDR SERIES TRUST | BLOOMBERG 3-12 M | 78468R523 |  | 460858 | 4635 | SH |  | SOLE |  | 4635 | 0 | 0 |
| ROBLOX CORP | CL A | 771049103 |  | 238804 | 2270 | SH |  | SOLE |  | 2270 | 0 | 0 |
| MASTERBRAND INC | COMMON STOCK | 57638P104 |  | 283983 | 25982 | SH |  | SOLE |  | 25982 | 0 | 0 |
| ELEVATION SERIES TRUST | OPAL DIVID INCOM | 210322731 |  | 349531 | 9980 | SH |  | SOLE |  | 9980 | 0 | 0 |

---