# EDGAR Filing Document

**Accession Number:** 0000829323
**File Stem:** 0000829323-23-000012
**Filing Date:** 2023-3
**Character Count:** 5332
**Document Hash:** d56f845920be2c853917c2379911e747
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000829323-23-000012.hdr.sgml**: 20230313

**ACCESSION NUMBER**: 0000829323-23-000012

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 12

**CONFORMED PERIOD OF REPORT**: 20230313

**ITEM INFORMATION**: Regulation FD Disclosure

**FILED AS OF DATE**: 20230313

**DATE AS OF CHANGE**: 20230313

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Inuvo, Inc.
- **CENTRAL INDEX KEY:** 0000829323
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-ADVERTISING [7310]
- **IRS NUMBER:** 870450450
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-32442
- **FILM NUMBER:** 23725723

**BUSINESS ADDRESS:**
- **STREET 1:** 500 PRESIDENT CLINTON AVE., STE. 300
- **CITY:** LITTLE ROCK
- **STATE:** AR
- **ZIP:** 72201
- **BUSINESS PHONE:** 501-205-8508

**MAIL ADDRESS:**
- **STREET 1:** 500 PRESIDENT CLINTON AVE., STE. 300
- **CITY:** LITTLE ROCK
- **STATE:** AR
- **ZIP:** 72201

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** INUVO, INC.
- **DATE OF NAME CHANGE:** 20090810

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** KOWABUNGA! INC.
- **DATE OF NAME CHANGE:** 20081106

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** THINK PARTNERSHIP INC
- **DATE OF NAME CHANGE:** 20060315

?xml version="1.0" ? inuv-20230313

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, DC 20549**

**FORM 8-K**

**CURRENT REPORT**

**Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934**

Date of Report (Date of earliest event reported)&nbsp;&nbsp;&nbsp;&nbsp;March 13, 2023

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| |
|:---|
| **INUVO, INC.** |
| (Exact name of registrant as specified in its charter) |

---

---

| | | |
|:---|:---|:---|
| **Nevada** | **001-32442** | **87-0450450** |
| (State or other jurisdiction of incorporation) | (Commission File Number) | (IRS Employer Identification No.) |

---

500 President Clinton Ave., Ste. 300 Little Rock AR 72201 <br> (Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code 501 205-8508

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

<u> Securities registered pursuant to Section 12(b) of the Act:</u>

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| | | |
|:---|:---|:---|
| Title of each class | Trading Symbol | Name of each exchange on which registered |
| Common Stock, $0.001 par value | INUV | NYSE American |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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**ITEM 7.01 REGULATION FD DISCLOSURE.**

On March 9, 2023, the Company held a management conference call to discuss the Company's financial results for Q4 and full-year 2022, the outlook of the Company and certain other matters. In response to questions from investment analysts, the Company is providing the following information regarding the quarterly breakdown of revenue from Direct Customers and Indirect customers.

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
| | **Q1 2021** | **Q2 2021** | **Q3 2021** | **Q4 2021** | **2021** |
| | **Actual** | **Actual** | **Actual** | **Actual** | **Actual** |
| **Direct** | 1987248 | 2765793 | 5941223 | 10228486 | 20922750 |
| **Indirect** | 8484813 | 9719018 | 10838409 | 9450040 | 38492280 |
| **Consulting & Other** | 145747 | 150772 | 61403 | 57736 | 415658 |
| **Total** | 10617809 | 12635583 | 16841035 | 19736261 | 59830688 |

---

---

| | | | | | |
|:---|:---|:---|:---|:---|:---|
| | **Q1 2022** | **Q2 2022** | **Q3 2022** | **Q4 2022** | **2022** |
| | **Actual** | **Actual** | **Actual** | **Actual** | **Actual** |
| **Direct** | 10725569 | 11560450 | 7736966 | 6203237 | 36226223 |
| **Indirect** | 7839110 | 11046215 | 9310561 | 11052341 | 39248224 |
| **Consulting & Other** | 44688 | 44640 | 24662 | 15308 | 129298 |
| **Total** | 18609367 | 22651305 | 17072189 | 17270886 | 75603745 |

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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| | | |
|:---|:---|:---|
| | INUVO, INC. | INUVO, INC. |
| Date: March 13, 2023 | By: | /s/ John B. Pisaris |
|  | John B. Pisaris, General Counsel | John B. Pisaris, General Counsel |

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