# EDGAR Filing Document

**Accession Number:** 0001028874
**File Stem:** 0001085146-23-001304
**Filing Date:** 2023-2
**Character Count:** 15291
**Document Hash:** 0505a03e1c891056f0d5cbf9d07c236f
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001085146-23-001304.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001085146-23-001304

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** ROOF EIDAM & MAYCOCK/ADV
- **CENTRAL INDEX KEY:** 0001028874
- **IRS NUMBER:** 943196048
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-16371
- **FILM NUMBER:** 23628300

**BUSINESS ADDRESS:**
- **STREET 1:** 1 POST ST
- **STREET 2:** STE 2725
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94104
- **BUSINESS PHONE:** 4157884600

**MAIL ADDRESS:**
- **STREET 1:** 1 POST ST
- **STREET 2:** STE 2725
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94104

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** ROOF EIDAM & MAYCOCK
- **DATE OF NAME CHANGE:** 20150127

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** ROOF EIDAM & MAYCOCK /ADV
- **DATE OF NAME CHANGE:** 20150127

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** ROOF EIDAM & MAYCOCK                                    /ADV
- **DATE OF NAME CHANGE:** 19961211

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** ROOF EIDAM  MAYCOCK/ADV<br>**Address:** 1 Post St<br>Ste 2725<br>SAN FRANCISCO, CA 94104

**Form 13F File Number:** 028-16371

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** John Peralta<br>**Title:** N/A<br>**Phone:** 415-788-4600

**Signature, Place, and Date of Signing:**

/s/ John Peralta  San Francisco, CA  02-14-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 114

**Form 13F Information Table Value Total:** $282108366

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 440706 | 3675 | SH |  | SOLE |  | 3675 | 0 | 0 |
| ABB LTD | SPONSORED ADR | 000375204 |  | 1197078 | 39300 | SH |  | SOLE |  | 39300 | 0 | 0 |
| ABBOTT LABS | COM | 002824100 |  | 2094793 | 19080 | SH |  | SOLE |  | 19080 | 0 | 0 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 204399 | 766 | SH |  | SOLE |  | 766 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 2390209 | 26938 | SH |  | SOLE |  | 26938 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 334320 | 3980 | SH |  | SOLE |  | 3980 | 0 | 0 |
| AMERICAN TOWER CORP NEW | COM | 03027X100 |  | 355077 | 1676 | SH |  | SOLE |  | 1676 | 0 | 0 |
| ANALOG DEVICES INC | COM | 032654105 |  | 902493 | 5502 | SH |  | SOLE |  | 5502 | 0 | 0 |
| ANHEUSER BUSCH INBEV SA/NV | SPONSORED ADR | 03524A108 |  | 271681 | 4525 | SH |  | SOLE |  | 4525 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 9439660 | 72652 | SH |  | SOLE |  | 72652 | 0 | 0 |
| AT INC | COM | 00206R102 |  | 194410 | 10560 | SH |  | SOLE |  | 10560 | 0 | 0 |
| AUTOLIV INC | COM | 052800109 |  | 316275 | 4130 | SH |  | SOLE |  | 4130 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 |  | 1000853 | 30219 | SH |  | SOLE |  | 30219 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2254352 | 7298 | SH |  | SOLE |  | 7298 | 0 | 0 |
| BOEING CO | COM | 097023105 |  | 298307 | 1566 | SH |  | SOLE |  | 1566 | 0 | 0 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 597185 | 8300 | SH |  | SOLE |  | 8300 | 0 | 0 |
| BROOKFIELD INFRAST PARTNERS | LP INT UNIT | G16252101 |  | 418365 | 13500 | SH |  | SOLE |  | 13500 | 0 | 0 |
| CAPITAL GROUP INTL FOCUS EQT | SHS CREATION UNI | 14019W109 |  | 408060 | 19590 | SH |  | SOLE |  | 19590 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 1367355 | 7618 | SH |  | SOLE |  | 7618 | 0 | 0 |
| CHUBB LIMITED | COM | H1467J104 |  | 1412281 | 6402 | SH |  | SOLE |  | 6402 | 0 | 0 |
| CIGNA CORP NEW | COM | 125523100 |  | 823380 | 2485 | SH |  | SOLE |  | 2485 | 0 | 0 |
| COCA COLA CO | COM | 191216100 |  | 387767 | 6096 | SH |  | SOLE |  | 6096 | 0 | 0 |
| COMCAST CORP NEW | CL A | 20030N101 |  | 1031825 | 29506 | SH |  | SOLE |  | 29506 | 0 | 0 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 1128080 | 9560 | SH |  | SOLE |  | 9560 | 0 | 0 |
| CSX CORP | COM | 126408103 |  | 1358318 | 43845 | SH |  | SOLE |  | 43845 | 0 | 0 |
| DANAHER CORPORATION | COM | 235851102 |  | 1556688 | 5865 | SH |  | SOLE |  | 5865 | 0 | 0 |
| DTE ENERGY CO | COM | 233331107 |  | 209556 | 1783 | SH |  | SOLE |  | 1783 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 1331762 | 12074 | SH |  | SOLE |  | 12074 | 0 | 0 |
| FIRST TR NAS100 EQ WEIGHTED | SHS | 337344105 |  | 310791 | 3501 | SH |  | SOLE |  | 3501 | 0 | 0 |
| FLEXSHARES TR | STOX US ESG SLCT | 33939L696 |  | 1509649 | 16440 | SH |  | SOLE |  | 16440 | 0 | 0 |
| GENERAL ELECTRIC CO | COM NEW | 369604301 |  | 301812 | 3602 | SH |  | SOLE |  | 3602 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 |  | 239468 | 758 | SH |  | SOLE |  | 758 | 0 | 0 |
| INTEL CORP | COM | 458140100 |  | 246380 | 9322 | SH |  | SOLE |  | 9322 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 625129 | 4437 | SH |  | SOLE |  | 4437 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | S MIDCP LOW | 46138E198 |  | 220379 | 4120 | SH |  | SOLE |  | 4120 | 0 | 0 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 2225219 | 8357 | SH |  | SOLE |  | 8357 | 0 | 0 |
| ISHARES INC | MSCI EMERG MRKT | 464286533 |  | 1755531 | 33092 | SH |  | SOLE |  | 33092 | 0 | 0 |
| ISHARES TR | 0-5 YR TIPS ETF | 46429B747 |  | 11576539 | 119395 | SH |  | SOLE |  | 119395 | 0 | 0 |
| ISHARES TR | COHEN STEER REIT | 464287564 |  | 316975 | 5780 | SH |  | SOLE |  | 5780 | 0 | 0 |
| ISHARES TR | CORE MSCI TOTAL | 46432F834 |  | 213505 | 3689 | SH |  | SOLE |  | 3689 | 0 | 0 |
| ISHARES TR | CORE S ETF | 464287200 |  | 4050366 | 10542 | SH |  | SOLE |  | 10542 | 0 | 0 |
| ISHARES TR | ESG AW MSCI EAFE | 46435G516 |  | 6392426 | 97238 | SH |  | SOLE |  | 97238 | 0 | 0 |
| ISHARES TR | ESG AWARE MSCI | 46435U663 |  | 203034 | 6175 | SH |  | SOLE |  | 6175 | 0 | 0 |
| ISHARES TR | IBONDS DEC | 46435U697 |  | 954038 | 37050 | SH |  | SOLE |  | 37050 | 0 | 0 |
| ISHARES TR | IBONDS DEC 25 | 46435U432 |  | 907128 | 34400 | SH |  | SOLE |  | 34400 | 0 | 0 |
| ISHARES TR | IBONDS DEC 26 | 46435U259 |  | 882350 | 35000 | SH |  | SOLE |  | 35000 | 0 | 0 |
| ISHARES TR | IBONDS DEC 27 | 46435U283 |  | 610576 | 24350 | SH |  | SOLE |  | 24350 | 0 | 0 |
| ISHARES TR | IBONDS DEC2023 | 46435G318 |  | 945682 | 37305 | SH |  | SOLE |  | 37305 | 0 | 0 |
| ISHARES TR | INTL DIV GRWTH | 46435G524 |  | 386121 | 6700 | SH |  | SOLE |  | 6700 | 0 | 0 |
| ISHARES TR | MORNINGSTAR GRWT | 464287119 |  | 206890 | 4250 | SH |  | SOLE |  | 4250 | 0 | 0 |
| ISHARES TR | MSCI EAFE MIN VL | 46429B689 |  | 876201 | 13780 | SH |  | SOLE |  | 13780 | 0 | 0 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 1087957 | 28706 | SH |  | SOLE |  | 28706 | 0 | 0 |
| ISHARES TR | MSCI USA ESG SLC | 464288802 |  | 4506197 | 54740 | SH |  | SOLE |  | 54740 | 0 | 0 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 4113017 | 57046 | SH |  | SOLE |  | 57046 | 0 | 0 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 |  | 3968616 | 27195 | SH |  | SOLE |  | 27195 | 0 | 0 |
| ISHARES TR | TIPS BD ETF | 464287176 |  | 207558 | 1950 | SH |  | SOLE |  | 1950 | 0 | 0 |
| ISHARES TR | U.S. TECH ETF | 464287721 |  | 1172175 | 15736 | SH |  | SOLE |  | 15736 | 0 | 0 |
| ISHARES TR | US HLTHCARE ETF | 464287762 |  | 283710 | 1000 | SH |  | SOLE |  | 1000 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | CORE PLUS BD ETF | 46641Q670 |  | 11598703 | 252530 | SH |  | SOLE |  | 252530 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 299695 | 5500 | SH |  | SOLE |  | 5500 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 34500870 | 688228 | SH |  | SOLE |  | 688228 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHT MUNCPL | 46641Q654 |  | 2415522 | 47799 | SH |  | SOLE |  | 47799 | 0 | 0 |
| J P MORGAN EXCHANGE TRADED F | US QUALTY FCTR | 46641Q761 |  | 2803217 | 72341 | SH |  | SOLE |  | 72341 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 1259338 | 7129 | SH |  | SOLE |  | 7129 | 0 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 2021692 | 15076 | SH |  | SOLE |  | 15076 | 0 | 0 |
| KONINKLIJKE PHILIPS N V | NY REGIS SHS NEW | 500472303 |  | 289382 | 19305 | SH |  | SOLE |  | 19305 | 0 | 0 |
| LILLY ELI  CO | COM | 532457108 |  | 391449 | 1070 | SH |  | SOLE |  | 1070 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 3424779 | 14281 | SH |  | SOLE |  | 14281 | 0 | 0 |
| NORFOLK SOUTHN CORP | COM | 655844108 |  | 1452892 | 5896 | SH |  | SOLE |  | 5896 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 538830 | 6592 | SH |  | SOLE |  | 6592 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 960208 | 5315 | SH |  | SOLE |  | 5315 | 0 | 0 |
| PFIZER INC | COM | 717081103 |  | 1655515 | 32309 | SH |  | SOLE |  | 32309 | 0 | 0 |
| PHILLIPS 66 | COM | 718546104 |  | 615113 | 5910 | SH |  | SOLE |  | 5910 | 0 | 0 |
| PIMCO ETF TR | ENHAN SHRT MA AC | 72201R833 |  | 3510263 | 35583 | SH |  | SOLE |  | 35583 | 0 | 0 |
| PIMCO HIGH INCOME FD | COM SHS | 722014107 |  | 73395 | 15517 | SH |  | SOLE |  | 15517 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 471958 | 3114 | SH |  | SOLE |  | 3114 | 0 | 0 |
| QUALCOMM INC | COM | 747525103 |  | 1031017 | 9378 | SH |  | SOLE |  | 9378 | 0 | 0 |
| SCHLUMBERGER LTD | COM STK | 806857108 |  | 427680 | 8000 | SH |  | SOLE |  | 8000 | 0 | 0 |
| SCHWAB STRATEGIC TR | SCHWAB FDT US LG | 808524771 |  | 751260 | 14058 | SH |  | SOLE |  | 14058 | 0 | 0 |
| SCHWAB STRATEGIC TR | SCHWAB FDT US SC | 808524763 |  | 2164117 | 46321 | SH |  | SOLE |  | 46321 | 0 | 0 |
| SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 |  | 6839373 | 141778 | SH |  | SOLE |  | 141778 | 0 | 0 |
| SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 |  | 227565 | 4985 | SH |  | SOLE |  | 4985 | 0 | 0 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 18910901 | 250343 | SH |  | SOLE |  | 250343 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 |  | 525598 | 9460 | SH |  | SOLE |  | 9460 | 0 | 0 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 |  | 504145 | 11166 | SH |  | SOLE |  | 11166 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 616095 | 1611 | SH |  | SOLE |  | 1611 | 0 | 0 |
| SPDR S MIDCAP 400 ETF TR | UTSER1 S | 78467Y107 |  | 353346 | 798 | SH |  | SOLE |  | 798 | 0 | 0 |
| SPDR SER TR | RUSSELL YIELD | 78468R770 |  | 694504 | 7412 | SH |  | SOLE |  | 7412 | 0 | 0 |
| STARBUCKS CORP | COM | 855244109 |  | 461280 | 4650 | SH |  | SOLE |  | 4650 | 0 | 0 |
| TESLA INC | COM | 88160R101 |  | 253135 | 2055 | SH |  | SOLE |  | 2055 | 0 | 0 |
| UNION PAC CORP | COM | 907818108 |  | 1397723 | 6750 | SH |  | SOLE |  | 6750 | 0 | 0 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 2385280 | 4499 | SH |  | SOLE |  | 4499 | 0 | 0 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 |  | 373613 | 1841 | SH |  | SOLE |  | 1841 | 0 | 0 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 |  | 3152978 | 41883 | SH |  | SOLE |  | 41883 | 0 | 0 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 9279236 | 43542 | SH |  | SOLE |  | 43542 | 0 | 0 |
| VANGUARD INDEX FDS | MCAP GR IDXVIP | 922908538 |  | 453894 | 2525 | SH |  | SOLE |  | 2525 | 0 | 0 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 1524155 | 11270 | SH |  | SOLE |  | 11270 | 0 | 0 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 9649903 | 47348 | SH |  | SOLE |  | 47348 | 0 | 0 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 993249 | 12042 | SH |  | SOLE |  | 12042 | 0 | 0 |
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 |  | 1885047 | 11871 | SH |  | SOLE |  | 11871 | 0 | 0 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 13749075 | 74911 | SH |  | SOLE |  | 74911 | 0 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 1554566 | 8131 | SH |  | SOLE |  | 8131 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 474387 | 12170 | SH |  | SOLE |  | 12170 | 0 | 0 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 1050425 | 21225 | SH |  | SOLE |  | 21225 | 0 | 0 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 17454141 | 114943 | SH |  | SOLE |  | 114943 | 0 | 0 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 |  | 2057939 | 39790 | SH |  | SOLE |  | 39790 | 0 | 0 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 17406134 | 414728 | SH |  | SOLE |  | 414728 | 0 | 0 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 389664 | 3601 | SH |  | SOLE |  | 3601 | 0 | 0 |
| VANGUARD WHITEHALL FDS | INTL HIGH ETF | 921946794 |  | 4144166 | 69568 | SH |  | SOLE |  | 69568 | 0 | 0 |
| VANGUARD WORLD FDS | ENERGY ETF | 92204A306 |  | 248624 | 2050 | SH |  | SOLE |  | 2050 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 1883552 | 9066 | SH |  | SOLE |  | 9066 | 0 | 0 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 1306810 | 8330 | SH |  | SOLE |  | 8330 | 0 | 0 |
| WISDOMTREE TR | US QTLY DIV GRT | 97717X669 |  | 1995864 | 33066 | SH |  | SOLE |  | 33066 | 0 | 0 |
| WP CAREY INC | COM | 92936U109 |  | 234450 | 3000 | SH |  | SOLE |  | 3000 | 0 | 0 |

---