# EDGAR Filing Document

**Accession Number:** 0001003935
**File Stem:** 0001178913-25-003460
**Filing Date:** 2025-10
**Character Count:** 22418
**Document Hash:** e3ac1fe5f92c6efc953cb921cc8c7633
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001178913-25-003460.hdr.sgml**: 20251003

**ACCESSION NUMBER**: 0001178913-25-003460

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 4

**CONFORMED PERIOD OF REPORT**: 20251003

**FILED AS OF DATE**: 20251003

**DATE AS OF CHANGE**: 20251003

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** NICE Ltd.
- **CENTRAL INDEX KEY:** 0001003935
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PREPACKAGED SOFTWARE [7372]
- **ORGANIZATION NAME:** 06 Technology
- **EIN:** 000000000
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 000-27466
- **FILM NUMBER:** 251372063

**BUSINESS ADDRESS:**
- **STREET 1:** 13 ZARCHIN STREET
- **STREET 2:** P.O.B. 690
- **CITY:** RA'ANANA
- **STATE:** L3
- **ZIP:** 43107
- **BUSINESS PHONE:** 972-9-775-3777

**MAIL ADDRESS:**
- **STREET 1:** 13 ZARCHIN STREET
- **STREET 2:** P.O.B. 690
- **CITY:** RA'ANANA
- **STATE:** L3
- **ZIP:** 43107

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** NICE SYSTEMS LTD
- **DATE OF NAME CHANGE:** 19951122

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### SECURITIES AND EXCHANGE COMMISSION

### WASHINGTON, D.C. 20549

### FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13A-16 OR 15D-16 OF

THE SECURITIES EXCHANGE ACT OF 1934

For the month of September 2025 (Report No. 1)

Commission File Number: 0-27466

### NICE LTD.
(Translation of Registrant's Name into English)<br>

13 Zarchin Street, P.O. Box 690, Ra'anana, Israel

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(Address of Principal Executive Offices)<br>

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ____

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ____

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#### CONTENTS
This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

99.1 NiCE Named a Leader in the 2025 Gartner® Magic Quadrant™ for Contact Center as a Service For 11th Consecutive Year, dated September 10, 2025

99.2 NiCE Announces Brand Ambassador Partnership with PGA Tour Star JJ Spaun to Champion Power of Relentless Drive, Innovation and Growth, dated September 23, 2025

99.3 NiCE Appoints Jeff Comstock as President, CX Product & Technology, dated September 26, 2025

#### SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.

**NICE LTD.**<br>Name: <u>/s/ Alon Levy</u><br> Title: Vice President, General Counsel and Corporate Secretary <br>Dated: October 3, 2025<br>

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#### EXHIBIT INDEX
This Report on Form 6-K of NICE consists of the following documents, which are attached hereto and incorporated by reference herein:

[99.1 NiCE Named a Leader in the 2025 Gartner® Magic Quadrant™ for Contact Center as a Service For 11th Consecutive Year, dated September 10, 2025](exhibit_99-1.htm)

[99.2 NiCE Announces Brand Ambassador Partnership with PGA Tour Star JJ Spaun to Champion Power of Relentless Drive, Innovation and Growth, dated September 23, 2025](exhibit_99-2.htm)

[99.3 NiCE Appoints Jeff Comstock as President, CX Product & Technology, dated September 26, 2025](exhibit_99-3.htm)

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## Exhibit 99.1

####   Exhibit 99.1 <br>

#### <br>

#### NiCE Named a Leader in the 2025 Gartner® Magic Quadrant™ for Contact Center

#### as a Service For 11th Consecutive Year
*NiCE recognized with highest for Ability to Execute and furthest for Completeness of Vision for its CXone Mpower* 

*AI platform*

**Hoboken, N.J., September 10, 2025 – <u>NiCE</u> (Nasdaq: NICE)** today announced that Gartner has recognized NiCE as a Leader in the 2025 Gartner Magic Quadrant for Contact Center as a Service (CCaaS) report. NiCE was rated the furthest for its Completeness of Vision and highest in its Ability to Execute in the Leaders Quadrant. This marks the eleventh consecutive year that NiCE has been named a Leader in the CCaaS Magic Quadrant and the first time NiCE was positioned furthest and highest on the axes.

For a copy of the report, click <u>here</u>.

NiCE credits its positioning to its CXone Mpower AI platform, which unifies workflow automation, self-service, and AI-powered agent assistance into a single, scalable ecosystem. Leveraging AI purpose-built for customer service, CXone Mpower delivers the power of AI across every interaction, orchestrating conversations, automating tasks, and augmenting human agents to create seamless, personalized experiences at scale.

"We believe this recognition is continued validation of NiCE's leadership in shaping the future of customer experience and creating a NiCE world, one where humans and AI work in harmony to deliver service that's faster, smarter, and more personal," said **Barry Cooper, President, CX Division, NiCE**. "With CXone Mpower, we're empowering agents with real-time intelligence, automating complex workflows, and building AI that can reason and act, all with one goal in mind: to transform service into experiences that feel effortless, connected, and human."

Gartner, Magic Quadrant for Contact Center as a Service, Drew Kraus, Jason Bridge, Megan Fernandez, Pri Rathnayake, Pankil Sheth, 8 September 2025. GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

#### About NiCE
**<u>NiCE</u>** (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE's platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

#### Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, <u>media@nice.com</u>, ET

#### Investors
Omri Arens, +972 3 763 0127, <u>ir@nice.com</u><u>,</u> CET

*Trademark Note:* NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: <u>www.nice.com/nice-trademarks</u>.

#### Forward-Looking Statements
*This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the "Company"). In some cases, such forward-looking statements can be identified by terms such as "believe," "expect," "seek," "may," "will," "intend," "should," "project," "anticipate," "plan," "estimate," or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company's growth strategy; success and growth of the Company's cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company's dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the "SEC"). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company's Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.*

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## Exhibit 99.2

####   Exhibit 99.2 <br>

#### <br>

#### NiCE Announces Brand Ambassador Partnership with PGA Tour Star JJ Spaun to

#### Champion Power of Relentless Drive, Innovation and Growth
*Brand partnership unites two leaders, sending a bold message about what it takes to win at the highest level and*

 *create a NiCE world*

**Hoboken, N.J., September 23, 2025 – <u>NiCE</u> (Nasdaq: NICE)** today announced a brand ambassador partnership with <u>JJ Spaun</u>, professional golfer, 2025 U.S. Open Champion and breakout PGA TOUR star. The collaboration highlights the shared values of consistency, innovation and breakthrough performance that define both Spaun's accelerated rise in professional golf and NiCE's transformation in delivering AI-first customer experiences.

Spaun currently ranks 7<sup>th</sup> in the Official World Golf Ranking. For nearly a decade on the PGA TOUR, Spaun built his career on steady play and perseverance. In 2025, he delivered a season for the history books, capturing his first major win at the U.S. Open, contending for titles at THE PLAYERS and the FedEx St. Jude Championship, and securing automatic qualification for the Ryder Cup. His surge onto the world stage reflects the power of consistency meeting opportunity, a philosophy NiCE also lives by.

In 2025, NiCE has redefined the future of customer experience with AI capabilities, acquiring conversational AI leader Cognigy and announcing a series of major partnerships that propelled its industry-leading CX AI platform, CXone Mpower, into a new era of growth and leadership. Teaming up with Spaun reinforces NiCE's commitment to create a NiCE world where customers, employees, and communities thrive. Just as Spaun inspires on the golf course through his focus, discipline, and performance, NiCE inspires organizations to elevate every experience and make the world better.

Through this multi-year partnership, Spaun will showcase the NiCE logo on his shirt in competition and serve as the brand ambassador, bringing the NiCE story to fans and partners.

"JJ's journey is one every sports fan admires, years of dedication leading to a defining breakthrough," said **Scott Russell, CEO, NiCE**. "At NiCE, we've had our own breakthrough year, fueled by consistency and the drive to innovate with AI. Partnering with JJ isn't just about sports, it's about celebrating what it means to perform when it matters most and to keep pushing the boundaries of what's possible. We look forward to cheering JJ on at the Ryder Cup!"

**JJ Spaun** added: "Winning the U.S. Open was a defining moment in my career — proof of what's possible with focus, consistency, and the right team around you. That's why I'm so excited to partner with NiCE. Their commitment to innovation and excellence mirrors the same principles that drove me to that victory, and together we're going to build something even more impactful."

#### About NiCE
**<u>NiCE</u>** (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE's platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

#### Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, <u>media@nice.com</u>, ET

#### Investors
Omri Arens, +972 3 763 0127, <u>ir@nice.com</u><u>,</u> CET

*Trademark Note:* NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: <u>www.nice.com/nice-trademarks</u>.

#### Forward-Looking Statements
*This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Russell, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the "Company"). In some cases, such forward-looking statements can be identified by terms such as "believe," "expect," "seek," "may," "will," "intend," "should," "project," "anticipate," "plan," "estimate," or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company's growth strategy; success and growth of the Company's cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company's dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the "SEC"). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company's Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.*

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## Exhibit 99.3

####   Exhibit 99.3 <br>

#### <br>

#### NiCE Appoints Jeff Comstock as President, CX Product & Technology
**Hoboken, N.J., September 26, 2025 – <u>NiCE</u> (Nasdaq: NICE)** today announced the appointment of **Jeff Comstock** as President, CX Product & Technology, effective October 1, 2025. Comstock will report directly to NiCE Chief Executive Officer Scott Russell and will join the company's Executive Leadership Team.

Comstock joins NiCE following a distinguished 25-year career at Microsoft, where he most recently served as Corporate Vice President leading the Customer Experience applications business. His portfolio spanned Sales, Marketing, Customer Service, Contact Center, and the AI-powered copilots and AI agents woven across the suite. Under his leadership, Microsoft Dynamics 365 Customer Experience business achieved strong momentum, including double-digit year-over-year revenue growth in the most recently reported quarter.

Comstock is a seasoned product and technology leader with more than two decades of experience building and scaling enterprise SaaS applications. He brings a unique combination of hands-on technical expertise and proven product leadership, having led global, large-scale product, engineering, and AI teams driving innovation across expansive portfolios and bringing multiple new products from concept to broad market adoption.

Comstock holds an MBA with High Honors from the University of Chicago Booth School of Business and a B.A. in Management Information Systems from Western Washington University.

"Jeff's appointment reinforces our commitment to driving innovation and product leadership at scale," said **Scott Russell, CEO, NiCE**. "His proven track record in building, scaling, and leading customer experience platforms – with deep expertise in AI – makes him uniquely positioned to accelerate our strategy and extend NiCE's leadership in CX. I am delighted to welcome him to the team."

"I am honored to join NiCE at such an exciting time in the company's journey," said **Jeff Comstock**. "NiCE has set the benchmark for CX innovation. I believe NiCE is best positioned in the industry to lead the transformation of CX with agentic AI. I look forward to working with this talented team to continue delivering transformative value for customers worldwide."

#### About NiCE
**<u>NiCE</u>** (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE's platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

#### Corporate Media Contact
Christopher Irwin-Dudek, +1 201 561 4442, <u>media@nice.com</u>, ET

#### Investors
Omri Arens, +972 3 763 0127, <u>ir@nice.com</u><u>,</u> CET

*Trademark Note:* NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: <u>www.nice.com/nice-trademarks</u>.

#### Forward-Looking Statements
*This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Russell, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the "Company"). In some cases, such forward-looking statements can be identified by terms such as "believe," "expect," "seek," "may," "will," "intend," "should," "project," "anticipate," "plan," "estimate," or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company's growth strategy; success and growth of the Company's cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company's dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the "SEC"). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company's Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.*

------