# EDGAR Filing Document

**Accession Number:** 0001819717
**File Stem:** 0001670254-23-000092
**Filing Date:** 2023-2
**Character Count:** 121784
**Document Hash:** 6002fe19309341bbe12beef48cbd56af
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001670254-23-000092.hdr.sgml**: 20230209

**ACCESSION NUMBER**: 0001670254-23-000092

**CONFORMED SUBMISSION TYPE**: C-AR

**PUBLIC DOCUMENT COUNT**: 10

**CONFORMED PERIOD OF REPORT**: 20211231

**FILED AS OF DATE**: 20230209

**DATE AS OF CHANGE**: 20230209

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Artesano Rum Corp
- **CENTRAL INDEX KEY:** 0001819717
- **IRS NUMBER:** 660947142
- **STATE OF INCORPORATION:** PR

**FILING VALUES:**
- **FORM TYPE:** C-AR
- **SEC ACT:** 1933 Act
- **SEC FILE NUMBER:** 020-26851
- **FILM NUMBER:** 23606972

**BUSINESS ADDRESS:**
- **STREET 1:** CARR 5141 KM 0.7
- **CITY:** JAYUYA
- **STATE:** PR
- **ZIP:** 00664
- **BUSINESS PHONE:** 5106982462

**MAIL ADDRESS:**
- **STREET 1:** CARR 5141 KM 0.7
- **CITY:** JAYUYA
- **STATE:** PR
- **ZIP:** 00664

## Ex-99

### Attached PDF Documents

**Attachment 1:** `document_1.pdf`

WEFUNDER

# Annual Report

## Cover Page

Name of issuer:

Artesano Rum Corporation

Legal status of issuer:

Form: Corporation

Jurisdiction of Incorporation/Organization: PR

Date of organization: 7/13/2020

Physical address of issuer:

Villas del Este 7

San Juan PR 00926

Website of issuer:

http://www.ronartesano.com

Name of intermediary through which the offering will be conducted:

Wefunder Portal LLC

CIK number of intermediary:

0001670254

SEC file number of intermediary:

007-00033

CRD number, if applicable, of intermediary:

283503

Current number of employees:

3

|  | Most recent fiscal year-end: | Prior fiscal year-end: |
| --- | --- | --- |
| Total Assets: | $133,337.96 | $105,335.00 |
| Cash & Cash Equivalents: | $20,404.49 | $97,696.25 |
| Accounts Receivable: | $49,300.50 | $0.00 |
| Short-term Debt: | $4,819.15 | $0.00 |
| Long-term Debt: | $0.00 | $0.00 |
| Revenues/Sales: | $49,300.50 | $0.00 |
| Cost of Goods Sold: | $27,188.80 | $0.00 |
| Taxes Paid: | $0.00 | $0.00 |
| Net Income: | ($93,796.19) | $0.00 |

Select the jurisdictions in which the issuer intends to offer the securities:

AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY, BS, GU, PR, VI, IV

Offering Statement

Respond to each question in each paragraph of this part. Set forth each question and any notes, but not any instructions thereto, in their entirety. If disclosure in response to any question is responsive to one or more other questions, it is not necessary to repeat the disclosure. If a question or series of questions is inapplicable or the response is available elsewhere in the Form, either state that it is inapplicable, include a cross-reference to the responsive disclosure, or omit the question or series of questions.

Be very careful and precise in answering all questions. Give full and complete answers so that they are not misleading under the circumstances involved. Do not discuss any future performance or other anticipated event unless you have a reasonable basis to believe that it will actually occur within the foreseeable future. If any answer requiring significant information is materially inaccurate, incomplete or misleading, the Company, its management and principal shareholders may be liable to investors based on that information.

## THE COMPANY

1. Name of issuer:

Artesano Rum Corporation

3. Has the issuer or any of its predecessors previously failed to comply with the ongoing reporting requirements of Rule 202 of Regulation Crowdfunding?

☑ Yes ☐ No

Reason for failure to comply:

Late Annual Report filing

## DIRECTORS OF THE COMPANY

4. Provide the following information about each director (and any persons occupying a similar status or performing a similar function) of the issuer.

| Director | Principal Occupation | Main Employer | Year Joined as Director |
| --- | --- | --- | --- |
| Jose Torres | Financial Consultant | Self-Employed | 2022 |
| Javier Herrera | Rum Maestro | Self-Employed | 2020 |
| JOSE J. MUNOZ GONZALEZ | President, Artesano | ARTESANO SPIRITS, CORP | 2020 |
| LUIS JOSE CRUZ RIVERA | COO | ARTESANO SPIRITS, CORP | 2020 |

For three years of business experience, refer to Appendix D: Director & Officer Work History.

## OFFICERS OF THE COMPANY

5. Provide the following information about each officer (and any persons occupying a similar status or performing a similar function) of the issuer.

| Officer | Positions Held | Year Joined |
| --- | --- | --- |
| Jose Torres | CFO | 2022 |
| Jose Torres | Treasurer | 2022 |
| JOSE J. MUNOZ GONZALEZ | CEO | 2020 |
| JOSE J. MUNOZ GONZALEZ | President | 2020 |
| LUIS JOSE CRUZ RIVERA | Vice President | 2020 |
| LUIS JOSE CRUZ RIVERA | Secretary | 2020 |

For three years of business experience, refer to Appendix D: Director & Officer Work History.

*INSTRUCTION TO QUESTION 5: For purposes of this Question 5, the term officer means a president, vice president, secretary, treasurer or principal financial officer, comptroller or principal accounting officer, and any person that routinely performing similar functions.*

## PRINCIPAL SECURITY HOLDERS

6. Provide the name and ownership level of each person, as of the most recent practicable date, who is the beneficial owner of 20 percent or more of the issuer's outstanding voting equity securities, calculated on the basis of voting power.

No. and Class

% of Voting Power

| Name of Holder | of Securities Now Held | Prior to Offering |
| --- | --- | --- |
| JOSE J. MUNOZ GONZALEZ | 800.0 Common Stock | 32.0 |
| DESTILERIA CRUZ, CORP | 800.0 Common Stock | 32.0 |
| Javier Herrera | 800.0 Common Stock | 32.0 |

*INSTRUCTION TO QUESTION 6: The above information must be provided as of a date that is no more than 120 days prior to the date of filing of this offering statement.*

*To calculate total voting power, include all securities for which the person directly or indirectly has or shares the voting power, which includes the power to vote or to direct the voting of such securities. If the person has the right to acquire voting power of such securities within 60 days, including through the exercise of any option, warrant or right, the conversion of a security, or other arrangement, or if securities are held by a member of the family, through corporations or partnerships, or otherwise in a manner that would allow a person to direct or control the voting of the securities (or share in such direction or control - as, for example, a co-trustee) they should be included as being “beneficially owned.” You should include an explanation of these circumstances in a footnote to the “Number of and Class of Securities Now Held.” To calculate outstanding voting equity securities, assume all outstanding options are exercised and all outstanding convertible securities converted.*

## BUSINESS AND ANTICIPATED BUSINESS PLAN

7. Describe in detail the business of the issuer and the anticipated business plan of the issuer.

For a description of our business and our business plan, please refer to the attached Appendix A, Business Description & Plan

*INSTRUCTION TO QUESTION 7: Wefunder will provide your company’s Wefunder profile as an appendix (Appendix A) to the Form C in PDF format. The submission will include all Q&A items and “read more” links in an un-collapsed format. All videos will be transcribed.*

*This means that any information provided in your Wefunder profile will be provided to the SEC in response to this question. As a result, your company will be potentially liable for misstatements and omissions in your profile under the Securities Act of 1933, which requires you to provide material information related to your business and anticipated business plan. Please review your Wefunder profile carefully to ensure it provides all material information, is not false or misleading, and does not omit any information that would cause the information included to be false or misleading.*

## RISK FACTORS

**The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.**

**These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.**

8. Discuss the material factors that make an investment in the issuer speculative or risky:

We need to create business development structures to properly handle all international markets.

Trade execution supervision will have to be delegated in part to distributors to keep operational costs low in every market.

It’s important to achieve relevancy to industry stakeholders and implement business model where we can facilitate some level of ownership so we can better compete with big brands.

Big brands could block our entrance in major supermarkets or liquor store chains since we will not be able to compete with our smaller budget.

COVID-19: Since December 31, 2019 the spread of COVID-19 has severely impacted many local economies around the globe. In many countries, businesses are being forced to cease or limit operations for long or indefinite periods of time. Measures taken to contain the spread of the virus, including travel bans, quarantines, social distancing, and closures of non-essential services have triggered significant disruptions to businesses worldwide, resulting in an economic slowdown. Global stock markets have also experienced great volatility and a significant weakening. Governments and central banks have responded with monetary and fiscal interventions to stabilize economic conditions.

The duration and impact of the COVID-19 pandemic, as well as the effectiveness of government and central bank responses remains unclear currently. It is not possible to reliably estimate the duration and severity of these consequences, as well as their impact on the financial position and results of the Company for future periods. Note: this disclosure assumes there is no significant doubt about the entity’s ability to continue as a going concern.

Our future success depends on the efforts of a small management team. The

loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.

The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company's assets or profits and have no voting rights or ability to direct the Company or its actions.

INSTRUCTION TO QUESTION 8: Avoid generalized statements and include only those factors that are unique to the issuer. Discussion should be tailored to the issuer's business and the offering and should not repeat the factors addressed in the legends set forth above. No specific number of risk factors is required to be identified.

# Ownership and Capital Structure

## DESCRIPTION OF ISSUER'S SECURITIES

17. What other securities or classes of securities of the issuer are outstanding? Describe the material terms of any other outstanding securities or classes of securities of the issuer.

| Class of Security | Securities (or Amount) Authorized | Securities (or Amount) Outstanding | Voting Rights |
| --- | --- | --- | --- |
| Common Stock | 10000 | 2495 | Yes |

Securities Reserved for
Issuance upon Exercise or Conversion

Warrants:

Options:

24. Describe the material terms of any indebtedness of the issuer:

Convertible Note

Issue date 12/14/22

Amount $50,000.00

Interest rate 9.0% per annum

Discount rate 0.0%

Valuation cap $1,500,000.00

Maturity date 12/15/24

Convertible Note

Issue date 12/27/22

Amount $10,000.00

Interest rate 9.0% per annum

Discount rate 0.0%

Valuation cap $3,000,000.00

Maturity date 12/28/25

INSTRUCTION TO QUESTION 24: name the creditor, amount owed, interest rate, maturity date, and any other material terms.

25. What other exempt offerings has the issuer conducted within the past three years?

| Offering Date | Exemption | Security Type | Amount Sold | Use of Proceeds |
| --- | --- | --- | --- | --- |
| 2/2021 | Section 4(a)(2) | SAFE | $3,500 | General operations |
| 12/2022 | Section 4(a)(2) | Preferred stock | $200,000 | General |

| 12/2022 | Section 4(a)(2) | Convertible Note $50,000 | General operations |
| --- | --- | --- | --- |
| 12/2022 | Section 4(a)(2) | Convertible Note $10,000 | General operations |

26. Was or is the issuer or any entities controlled by or under common control with the issuer a party to any transaction since the beginning of the issuer's last fiscal year, or any currently proposed transaction, where the amount involved exceeds five percent of the aggregate amount of capital raised by the issuer in reliance on Section 4(a)(6) of the Securities Act during the preceding 12- month period, including the amount the issuer seeks to raise in the current offering, in which any of the following persons had or is to have a direct or indirect material interest:

1. any director or officer of the issuer;
2. any person who is, as of the most recent practicable date, the beneficial owner of 20 percent or more of the issuer's outstanding voting equity securities, calculated on the basis of voting power;
3. if the issuer was incorporated or organized within the past three years, any promoter of the issuer;
4. or any immediate family member of any of the foregoing persons.

☑ Yes
☐ No

For each transaction specify the person, relationship to issuer, nature of interest in transaction, and amount of interest.

| Name | Destileria Cruz Corp |
| --- | --- |
| Amount invested | $0.00 |
| Transaction type | Priced round |
| Issue date | 06/13/20 |
| Relationship | Common Ownership |

Destileria Cruz Corp, is a related party due to common ownership. It has the exclusive rights to produce Artesano Rum Corporation products for 3 years.

Destileria Cruz is a partner in the business, and they will be the manufacturing partner for Artesano. Why do it that way? This means Artesano gets the benefit of having a distillery, without the overhead of a distillery. We basically purchase at cost+ finished product from Destileria and we manage the brand and business development. That makes possible positive numbers very early on the business cycle (not guaranteed).

INSTRUCTIONS TO QUESTION 26: The term transaction includes, but is not limited to, any financial transaction, arrangement or relationship (including any indebtedness or guarantee of indebtedness) or any series of similar transactions, arrangements or relationships.

Beneficial ownership for purposes of paragraph (2) shall be determined as of a date that is no more than 120 days prior to the date of filing of this offering statement and using the same calculation described in Question 6 of this Question and Answer format.

The term "member of the family" includes any child, stepchild, grandchild, parent, stepparent, grandparent, spouse or spousal equivalent, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law, or sister-in-law of the person, and includes adoptive relationships. The term "spousal equivalent" means a cohabitant occupying a relationship generally equivalent to that of a spouse.

Compute the amount of a related party's interest in any transaction without regard to the amount of the profit or loss involved in the transaction. Where it is not practicable to state the approximate amount of the interest, disclose the approximate amount involved in the transaction.

## FINANCIAL CONDITION OF THE ISSUER

27. Does the issuer have an operating history?

☐ Yes
☑ No

28. Describe the financial condition of the issuer, including, to the extent material, liquidity, capital resources and historical results of operations.

### Historical Results of Operations

Our company was organized in July 2020 and has limited operations upon

which prospective investors may base an evaluation of its performance.

- Revenues & Gross Margin. For the period ended December 31, 2021, the Company had revenues of $49,300.50 compared to the year ended December 31, 2020, when the Company had revenues of $0. Our gross margin was 44.85% in fiscal year 2021, compared to % in 2020.
- Assets. As of December 31, 2021, the Company had total assets of $133,337.96, including $20,404.49 in cash. As of December 31, 2020, the Company had $105,335 in total assets, including $97,696.25 in cash.
- Net Loss. The Company has had net losses of $93,796.19 and net income of $0 for the fiscal years ended December 31, 2021 and December 31, 2020, respectively.
- Liabilities. The Company's liabilities totaled $4,819.15 for the fiscal year ended December 31, 2021 and $0 for the fiscal year ended December 31, 2020.

### Related Party Transaction

Refer to Question 26 of this Form C for disclosure of all related party transactions.

### Liquidity & Capital Resources

To-date, the company has been financed with $80,000 in debt. This debt has been already paid, so no major debts related to the company.

After the conclusion of this Offering, should we hit our minimum funding target, our projected runway is 12 months before we need to raise further capital.

We plan to use the proceeds as set forth in this Form C under "Use of Funds". We don't have any other sources of capital in the immediate future.

We will likely require additional financing in excess of the proceeds from the Offering in order to perform operations over the lifetime of the Company. We plan to raise capital in 12 months. Except as otherwise described in this Form C, we do not have additional sources of capital other than the proceeds from the offering. Because of the complexities and uncertainties in establishing a new business strategy, it is not possible to adequately project whether the proceeds of this offering will be sufficient to enable us to implement our strategy. This complexity and uncertainty will be increased if less than the maximum amount of securities offered in this offering is sold. The Company intends to raise additional capital in the future from investors. Although capital may be available for early-stage companies, there is no guarantee that the Company will receive any investments from investors.

### Runway & Short/Mid Term Expenses

Artesano Rum Corporation cash in hand is $60,000, as of October 2022. Over the last three months, revenues have averaged $6,500/month, cost of goods sold has averaged $2,275/month, and operational expenses have averaged $3,000/month, for an average net margin of $1,225 per month. Our intent is to be profitable in 24 months.

After being out of stock for over 5 months, we now have finished product inventory and are ready to start selling our top seller, Artesano Añejo.

We expect our revenues in 3 months to reach around $200,000. Most expenses are related to our production cycle, purchase and international transportation of packaging components.

We are almost profitable. We expect to be profitable with around $200,000 of net revenue by end of 2023. We believe we need to raise an additional $200,000 to be cash flow positive, invest money in increasing finished product inventory and start pursuing new markets like USA, Mexico, Brasil & Canada.

In terms of other financing options we are near closing a deal with private investors. In terms of cash burn, it's been controlled because the company is only currently paying half a salary to it's President, Jose Muñoz.

All projections in the above narrative are forward-looking and not guaranteed.

INSTRUCTIONS TO QUESTION 28: The discussion must cover each year for which financial statements are provided. For issuers with no prior operating history, the discussion should focus on financial milestones and operational liquidity and other challenges. For issuers with an operating history, the discussion should focus on whether historical results and cash flows are representative of what investors should expect in the future. Take into account the proceeds of the offering and any other known or pending sources of capital. Discuss how the proceeds from the offering will affect

liquidity, whether receiving these funds and any other additional funds is necessary to the viability of the business, and how quickly the issuer anticipates using its available cash. Describe the other available sources of capital to the business, such as lines of credit or required contributions by shareholders. References to the issuer in this Question 28 and these instructions refer to the issuer and its predecessors, if any.

## FINANCIAL INFORMATION

29. Include financial statements covering the two most recently completed fiscal years or the period(s) since inception, if shorter.

Refer to Appendix C, Financial Statements

I, JOSE J. MUÑOZ GONZALEZ, certify that:

(1) the financial statements of Artesano Rum Corporation included in this Form are true and complete in all material respects ; and
(2) the financial information of Artesano Rum Corporation included in this Form reflects accurately the information reported on the tax return for Artesano Rum Corporation filed for the most recently completed fiscal year.

JOSE J. MUÑOZ GONZALEZ
President, Artesano

## OTHER MATERIAL INFORMATION

31. In addition to the information expressly required to be included in this Form, include:

- (1) any other material information presented to investors; and
- (2) such further material information, if any, as may be necessary to make the required statements, in the light of the circumstances under which they are made, not misleading.

The Company is using the services of XX as part of its offering. XX is comprised of XX Investments, LLC, XX Team LLC, and the Lead Investors who provide services on behalf of XX Team LLC. The services of XX are available to companies that offer securities through Wefunder Portal LLC and to investors who invest in such companies through Wefunder Portal, but XX is not affiliated with Wefunder Portal or its affiliates.

XX Investments is the Company's transfer agent and also acts as custodian, paying agent, and proxy agent on behalf of all investors that enter into the Custodial and Voting Agreement with XX Investments through the Wefunder Portal website ("Investors"). XX Investments holds legal title to the securities the Company issues through Wefunder Portal (which are uncertificated) on behalf of Investors. Investors, in turn, hold the beneficial interests in the Company's securities. XX Investments keeps track of each Investor's beneficial ownership interest and makes any distributions to the Investors (or other parties, as directed by the Investors).

In addition to the above services, at the direction of XX Team, XX Investments votes the securities and take any other actions in connection with such voting on behalf of the Investors. XX Investments acts at the direction of XX Team, because XX Team holds a power of attorney from each Investor that has entered into the Investor Agreement to make voting decisions on behalf of that Investor. XX Investments will not charge Investors for its services. XX Investments does charge the Company $1,000/year for services; however, those fees may be paid by Wefunder Inc. on behalf of the Company.

As noted, XX Team holds a power of attorney from each Investor that has entered into the Investor Agreement to make voting decisions on behalf of that Investor. Pursuant to the power of attorney, XX Team will make voting decisions and then direct XX Investments to vote and take any other actions in connection with the voting on Investors' behalf. XX Team will act, with respect to the Company, through our Lead Investor, who is a representative of XX Team. As compensation for its voting services, each Investor authorizes XX Investments to distribute to XX Team 10% of any distributions the Investor would otherwise receive from the Company. XX Team will share its compensation with our Lead Investor. XX Team, through our Lead Investor, may also provide consulting services to the Company and may be compensated for these services by the Company; although, fees owed by the Company may be paid by Wefunder Inc. XX Team will share its consulting compensation with our

Lead Investor.

The Lead Investor is an experienced investor that we choose to act in the role of Lead Investor, both on behalf of the Company and on behalf of Investors. As noted, the Lead Investor will be a representative of XX Team and will share in compensation that XX Team receives from the Company (or Wefunder Inc. on the Company behalf) or from Investors. The Lead Investor will be chosen by the Company and approved by Wefunder Inc., and the identify of the Lead Investor must be disclosed to Investors before Investors make a final investment decision to purchase the Company's securities. Investors will receive disclosure regarding all fees that may be received by the Lead Investor. In addition to the fees described above, the Lead Investor may receive compensation if, in the future, Wefunder Advisors LLC forms a special purpose vehicle ("SPV") for the purpose of investing in a non-Regulation Crowdfunding offering of the Company. In such a circumstance, the Lead Investor may act as a portfolio manager for that SPV (and as a supervised person of Wefunder Advisors) and may be compensated through that role. Although the Lead Investor may act in multiple roles and be compensated from multiple parties, the Lead Investor's goal is to maximize the value of the Company and therefore maximize the value of the Company's securities. As a result, the Lead Investor's interests should always be aligned with those of the Investors.

Investors that wish to purchase the Company's securities through Wefunder Portal must agree to (1) hire XX Investments to serve as custodian, paying agent, and proxy agent with respect to the Company's securities; (2) give a power of attorney to XX Team to make all voting decisions with respect to the Company's securities; and (3) direct XX Investments to share 10% of the Investor's distribution from the Company with XX Team. The Company may waive these requirements for certain investors with whom the Company has a pre-existing relationship.

The XX arrangement described above is intended to benefit the Company by allowing the Company to reflect one investor of its capitalization table (XX Investments) and by simplifying the voting process with respect to the Company's securities by having one entity (XX Team), through one person (the Lead Investor), make all voting decisions and having one entity (XX Investments) carry out XX Team's voting instruments and any take any related actions. The XX arrangement also is intended to benefit Investors by providing the services of an experienced Lead Investor (acting on behalf of XX Team) who is expected to make value-maximizing decisions regarding Investors' securities. XX Team (acting through the Lead Investor) may further benefit both the Company and Investors by providing consulting services to the Company that are intended to maximize both the value of the Company's business and also the value of its securities.

INSTRUCTIONS TO QUESTION 30: If information is presented to investors in a format, media or other means not able to be reflected in text or portable document format, the issuer should include:

(a) a description of the material content of such information;

(b) a description of the format in which such disclosure is presented; and

(c) in the case of disclosure in video, audio or other dynamic media or format, a transcript or description of such disclosure.

# ONGOING REPORTING

32. The issuer will file a report electronically with the Securities & Exchange Commission annually and post the report on its website, no later than:

120 days after the end of each fiscal year covered by the report.

33. Once posted, the annual report may be found on the issuer's website at:

http://www.ronartesano.com/invest

The issuer must continue to comply with the ongoing reporting requirements until:

1. the issuer is required to file reports under Exchange Act Sections 13(a) or 15(d);
2. the issuer has filed at least one annual report and has fewer than 300 holders of record;
3. the issuer has filed at least three annual reports and has total assets that do not exceed $10 million;
4. the issuer or another party purchases or repurchases all of the securities issued pursuant to Section 4(a)(6), including any payment in full of debt securities or any complete redemption of redeemable securities; or the issuer liquidates or dissolves in accordance with state law.

## APPENDICES

Appendix A: Business Description & Plan

Appendix C: Financial Statements

Financials 1

Appendix D: Director & Officer Work History

Javier Herrera

JOSE J. MUÑOZ GONZALEZ

Jose Torres

LUIS JOSE CRUZ RIVERA

Appendix E: Supporting Documents

*Add new Form C attachment (admin only)*

## Signatures

*Intentional misstatements or omissions of facts constitute federal criminal violations. See 18 U.S.C. 1001.*

The following documents will be filed with the SEC:

Cover Page XML

Offering Statement (this page)

Appendix A: Business Description & Plan

Appendix B: Investor Contracts

Early Bird SAFE (Simple Agreement for Future Equity)

SAFE (Simple Agreement for Future Equity)

Appendix C: Financial Statements

Financials 1

Appendix D: Director & Officer Work History

Javier Herrera

JOSE J. MUÑOZ GONZALEZ

Jose Torres

LUIS JOSE CRUZ RIVERA

Appendix E: Supporting Documents

*Pursuant to the requirements of Sections 4(a)(6) and 4A of the Securities Act of 1933 and Regulation Crowdfunding (§ 227.100 et seq.), the issuer certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Annual Report and has duly caused this Form to be signed on its behalf by the duly authorized undersigned.*

Artesano Rum Corporation

By

*Jose J. Muñoz Gonzalez*

Founder & CEO

Pursuant to the requirements of Sections 4(a)(6) and 4A of the Securities Act of 1933 and Regulation Crowdfunding (§ 227.100 et seq.), this Annual Report and Transfer Agent Agreement has been signed by the following persons in the capacities and on the dates indicated.

Francisco Javier Herrera Orta

Rum Maestro
2/8/2023

Jose Ernesto Torres

CFO
2/8/2023

Jose J. Muñoz Gonzalez

Founder & CEO
2/8/2023

The Annual Report must be signed by the issuer, its principal executive officer or officers, its principal financial officer, its controller or principal accounting officer and at least a majority of the board of directors or persons performing similar functions.

I authorize Wefunder Portal to submit a Annual Report to the SEC based on the information I provided through this online form and my company's Wefunder profile.

As an authorized representative of the company, I appoint Wefunder Portal as the company's true and lawful representative and attorney-in-fact, in the company's name, place and stead to make, execute, sign, acknowledge, swear to and file a Annual Report on the company's behalf. This power of attorney is coupled with an interest and is irrevocable. The company hereby waives any and all defenses that may be available to contest, negate or disaffirm the actions of Wefunder Portal taken in good faith under or in reliance upon this power of attorney.

**Attachment 2:** `document_2.pdf`

INVEST IN RON ARTESANO

## Premium rum brand handmade in the mountains of Puerto Rico

![img-0.jpeg](img-0.jpeg)

ronartesano.com San Juan Puerto Rico

B2B Alcohol & Vice Retail Minority Founder

## Highlights

1. Our rum is created by one of the top experts in the global rum industry, Javier Herrera from Spain.
2. Artesano Añejo's first two (2) batches completely sold out, validating market acceptance.
3. Lean business model should allow profits from year #2 (not guaranteed).
4. Artesano is created in Puerto Rico, the Rum Capital of the World.
5. A federal law called "Rum Cover Over" returns part of the tax paid to sell in the USA to rum makers
6. Intended international distribution: Caribbean & USA started by Q2 2023, Europe by Q4 2023.
7. Special engraved tin labels make for a superior package experience

## Our Team

![img-1.jpeg](img-1.jpeg)

### Javier Herrera Rum Maestro

One of the most influential experts in the international rum business. Developer for new rum brands and distilleries. Director for the most prestigious rum festival in Europe, 'Congreso Internacional del Ron' in Madrid, Spain & Miami, USA.

1. We are all rum lovers. 2. We all understand the business and the opportunities the business presents because we all have worked in the business for many years. 3. We have a world-class team. 4. Because we know we can actually produce one of the best rums in the world. 5. Because great rum can be effectively exported.

![img-2.jpeg](img-2.jpeg)

### Jose J. Muñoz Gonzalez Founder & CEO

Professional experience of 23+ years includes: Graphic Design, Advertising Creative Direction, Brand Marketing Management for Malta India, Medalla Light & Bacardi. Great problem solving skills and great use of creativity to identify opportunities.

![img-3.jpeg](img-3.jpeg)

### Luis J Cruz-rivera Chief Operations Officer - Distillery

U.S. Army veteran. Serial entrepreneur. Obtained his BS in Electrical Engineering from Prairie View A&M University and graduate work from Stanford University and GA Tech. Supporter of venture capital and hi-tech venture development organizations.

## How this started...

### NEW RUM BUSINESS PROPOSAL

#### IN CONCLUSION, THIS IS A WINNING PROJECT BECAUSE:

- • **Up & running distillery**
- • **We have a World class rum...TODAY.**
- • Knowledge, experience, commitment & clear vision of the Team
- • Scalability & growth potential of the project
- • Low Cost Venture
- • Rum is the 3rd spirit in the USA and growing (IWSR)
- • **100% tax exemption on dividend distribution for the first 5 years of operation from personal property, 90% thereafter.**
- • 50% tax credit
- • **Rum Cover-Over**
- • **Distribution pipeline in Puerto Rico, USA, Spain, Germany, Czech Republic, China & Brasil (in process).**
- • We hope to be able to make money and give back to the global arts community, preserve the arts and support the education of future leaders

*(Note: the above tax benefits do not apply to investments in this round)*

When I started working in the alcoholic beverage business, I fell in love. I loved the energy, the dynamics, and the people. It's a fun business that makes a lot of money...What's not to like?

# When I was working with OTHER rum company, I met Javier.

He was consulting the company I worked for on some technical issues, while I was Brand Marketing Manager for a top globally recognized rum brand. Javier is a very important person in the rum business, and I was assigned the responsibility of coordinating his activities during his visit. We got to spend a lot of time together and we “clicked” immediately.

After Javier met with the Rums of Puerto Rico Director, he understood “Rum Cover-Over”.

“Rum Cover Over” is a unique Federal Law that gives back a percentage of the Federal Excise Tax to Puerto Rico rum producers. Between and other manufacturing & tax incentives Puerto Rico is the most profitable place to manufacture rum in the world. That is the reason Bacardi, the #1 rum brand in the world is established in Puerto Rico.

Javier told me he had always dreamt of having his own rum brand, and we agreed to do it in Puerto Rico as partners.

![img-4.jpeg](img-4.jpeg)

After a couple of meetings with investors we immediately realized we needed a Distillery if we wanted to get ARTESANO off the ground...that’s how I met Luis Cruz.

We met in a restaurant for lunch, both with our computers. I presented ARTESANO to Luis, he presented his distillery and brand portfolio to me. ARTESANO needed a Distillery, and the Distillery needed a Sales & Marketing person. In that very meeting, we understood we could help each other.

We got started on fine-tuning our plan, discussing go to market strategies,

efficiencies, best business models and now...we come to you to help us get the fuel to make ARTESANO really happen. The funding we need is to purchase raw and packaging materials to raise finished product inventories. We need to fund our sales & marketing efforts to make ARTESANO an international brand early in it's existence.

![img-5.jpeg](img-5.jpeg)

"Como empresa puertorriqueña con muchos años de experiencia en la industria, nos enorgullece representar como distribuidora un producto artesanal, hecho en Puerto Rico. Ron Artesano es un proyecto que nos consta está hecho con mucha pasión y mucha ilusión. Ron Artesano cuenta 100% con nuestro apoyo ya que creemos fielmente en la calidad del producto y de la experiencia y entusiasmo de sus ejecutivos."

Carlos Montalvo, Presidente y Fundador de Fine Wine Imports

![img-6.jpeg](img-6.jpeg)

RON ARTESANO BUSINESS PROPOSAL

# VALUE PROPOSITION

- ARTESANO is a premium handmade pot-still rum made by one of the top rum consultants in the world, Javier Herrera.
- Artesano is a rum made by creators, for creators.
- Our focus is on industry first. ARTESANO is offering bartenders, business owners and consumers the chance to invest in something they can actually help grow.
- ARTESANO is a complex and balanced expression of Puerto Rico Craft Rum made for international appeal.
- We are offering our consumers to be a part of our journey, to #EnjoyTheProcess

![img-7.jpeg](img-7.jpeg)

RON ARTESANO BUSINESS PROPOSAL

# WHY IS THIS A GOOD OPPORTUNITY?

- Huge global market - 141.8MM 9 liter/case global market (IWSR 2016 edition)
- Strong growth markets: With a meteoric projected growth of markets like Venezuela, Dominican Republic, Russia, Honduras, Cuba, Australia, China, Brasil, Argentina & Italy amongst others, there is a huge opportunity for new rum brands in the International market (IWSR 2016 edition)
- RUM IS THE MOST VERSATILE SPIRIT. There are many varieties of rum and even more ways to consume it. There are spiced rums, flavored rums, white rums and aged rums from 2 years all the way to 25 years. You can consume rum neat or in many cocktail recipes.
- Cocktail-friendly: As a molasses- or sugar cane-based product, rum is highly mixable and competes well in the high-energy cocktail occasion. As cocktail culture expands globally, rum has the opportunity to expand with it. (IWSR 2016 edition)

# WHY SHOULD CONSUMERS CARE ABOUT US?

The global tendencies are very clear:
Consumers are increasingly willing to pay more for great rums.

Craft rum market sales (2019) expected to expand at a 5.2%

CAGR from 2020 to 2027. Craft Rum Market Share, Trends & Growth Report, 2020-2027

https://www.grandviewresearch.com/industry-analysis/craft-rum-market

ARTESANO is the definition of a handmade rum brand, with unique packaging made in the Rum Capital of the World by one of the top

![img-8.jpeg](img-8.jpeg)

exports in the rum industry: Javier Herrera

![img-9.jpeg](img-9.jpeg)

# RON ARTESANO BUSINESS PROPOSAL

# THE DISTILLERY

![img-10.jpeg](img-10.jpeg)

![img-11.jpeg](img-11.jpeg)

![img-12.jpeg](img-12.jpeg)

Sol Taino Distilling Co., right by the mountains of Jayuya Puerto Rico, the rum capital of the world. Equipped with Arnold Holstein Distilling Equipment.

# THE TEAM

![img-13.jpeg](img-13.jpeg)

# FOUNDERS AND SOME BRANDS WE HAVE WORKED WITH

![img-14.jpeg](img-14.jpeg)

JOSE MUÑOZ

![img-15.jpeg](img-15.jpeg)

LUIS J. CRUZ

![img-16.jpeg](img-16.jpeg)

JAVIER HERRERA

The Crest.

Over 21 years in the Marketing and Advertising business.

Expert in Puerto Rico's alcoholic beverage business.

Former Brand Manager for Puerto Rico's leading beer brand, Medalla Light.

Former Brand Manager for the worlds leading rum, Bacardi, with simultaneous duties as Promotions Manager for all Puerto Rico's Bacardi brands.

"Mr. Make it Happen"

U.S. Army veteran. Serial entrepreneur. Obtained his BS in Electrical Engineering from Prairie View A&M University and graduate work from Stanford University and GA Tech. Supporter of venture capital and hi-tech venture development organizations.

Rum Maestro.

One of the most influential experts in the international rum business

Developer for new rum brands and distilleries

Director for the most prestigious rum festival in Europe, "Congreso Internacional del Roo" in Madrid, Spain & Miami, USA

BACARDI

BOMBAY

SAFFREEE

Y&R

Heineken

GREY GOOSE

# WHO IS JAVIER HERRERA?

One of the most influential experts in the international rum business
Global Business Advisor with specialty in the Rum Business. His knowledge goes from the fields of sugar cane, going thru all the processes, until the final product is bottled - www.rumconsultant.com
Director for the International Congress of Rum since 2012, one of the most important and influential rum events in the world - www.congresodelron.com
President and founder of "Rum Club International" based in Madrid.
Quality control certifier for companies of the rum world through the international organization I.R.C., with certifications in distillation plants, bottlers, aging ships, fields of cane, as well as all the processes to obtain a good rum.
- Collaborator in different gastronomic and beverage magazines, like "Got Rum", "Bar Business", etc.
- Rum tasting Judge in different competitions and cocktail competitions
Professor of the Chamber of Commerce of Madrid in the Superior course of distillates with specialization on Rum, Professor in the School of Hospitality of the school of the Mediterranean in the course "Master of Spirits" within the world of rum
Trainer for company workers in the world of distillates
Lecturer in various countries
Technical director for rum campaigns in Europe & Marketing consultant for different brands of distillates
Managing member of A.M.S., the largest sommelier association of Spain

![img-17.jpeg](img-17.jpeg)

# NEW RUM BUSINESS PROPOSAL - JAVIER HERRERA

![img-18.jpeg](img-18.jpeg)

![img-19.jpeg](img-19.jpeg)

![img-20.jpeg](img-20.jpeg)

![img-21.jpeg](img-21.jpeg)

![img-22.jpeg](img-22.jpeg)

![img-23.jpeg](img-23.jpeg)

![img-24.jpeg](img-24.jpeg)

![img-25.jpeg](img-25.jpeg)

http://congresodelron.com/en/prensa/

# NEW RUM BUSINESS PROPOSAL - JAVIER HERRERA

![img-26.jpeg](img-26.jpeg)

![img-27.jpeg](img-27.jpeg)

![img-28.jpeg](img-28.jpeg)

![img-29.jpeg](img-29.jpeg)

The Rum Embassy

Judges of Paris Rum Fest

![img-30.jpeg](img-30.jpeg)

![img-31.jpeg](img-31.jpeg)

![img-32.jpeg](img-32.jpeg)

House of Angostura, France

Le Festival du Rhum, Haiti

Miami Rum Fest

# NEW RUM BUSINESS PROPOSAL - JAVIER HERRERA

![img-33.jpeg](img-33.jpeg)

![img-34.jpeg](img-34.jpeg)

![img-35.jpeg](img-35.jpeg)

Miami Rum Fest Judging Sessions

With Daniele Biondi at ShowRUM

#1 Tiki Cocktail Bartender in the World

![img-36.jpeg](img-36.jpeg)

![img-37.jpeg](img-37.jpeg)

Rhum Barbancourt, Haiti

With Leonardo Pinto and Ron Rum J Herrera at Dead Rabbit NYC.

# NEW RUM BUSINESS PROPOSAL - JAVIER HERRERA

![img-38.jpeg](img-38.jpeg)

![img-39.jpeg](img-39.jpeg)

![img-40.jpeg](img-40.jpeg)

German Rum Fest Judging Sessions

© German Rum Fest

Judging sessions

![img-41.jpeg](img-41.jpeg)

![img-42.jpeg](img-42.jpeg)

Judging sessions

Rhum Fest Paris 2014 que cocktails hace nuestro amigo Daniele Dalla Pola - with Leonardo Pinto, Daniele Dalla Pola, Scotty

Schuder and John Gibbons.

![img-43.jpeg](img-43.jpeg)

## ADVISORS

![img-44.jpeg](img-44.jpeg)

![img-45.jpeg](img-45.jpeg)

### Leslie Cofresi & Robert Berdecía, owners LA FACTORIA #32 World's Top 50 Bars.

**Advisors.** Opened in 2013, La Factoría in Old San Juan, Puerto Rico. With its tropical cocktails infused with salsa, **La Factoría has a sense of place, but maintains the international standards which have made it a stalwart of The World's 50 Best Bars, now in its fifth year.** Incredible cocktails harnessing local flavors, some of the best hospitality on the island and an authentic atmosphere that seeps out of every crack of paint in the walls. **An homage to Puerto Rico and its people.**

![img-46.jpeg](img-46.jpeg)

![img-47.jpeg](img-47.jpeg)

![img-48.jpeg](img-48.jpeg)

# What makes Ron Artesano different?

1. We produce all our rums in small batches using our beautiful hybrid Arnold Holstein Copper Pot Still, which makes for more complex rums. 2. We age our rums in the mountains of Jayuya, where the air is fresh, water is clean and the very humid and changing climate makes for great aging.

We focus first on quality and creativity, then on quantity.

# ARTESANO AÑEJO

# SUPER PREMIUM HANDMADE RUM

Every bottle is unique. Labeled and numbered by hand. Main label is made from engraved tin, hand painted in France.

Ron Añejo: Sweet notes of dried fruits such as raisins, figs or dates, aromas of cane honey and toasted wood refined with vanilla and where cocoa rounds of all the taste notes, compote and candied fruits.

![img-49.jpeg](img-49.jpeg)

# ARTESANO BLANCO

# SUPER PREMIUM HANDMADE RUM

The freshly cut cane is very present both in aroma and on the palate. This rum reminds us of the land where sugar cane grows. Our white rum is a complex with character, which was given by our Arnold Holstein copper pot still and rum master, Javier Herrera.

Made to enjoy both in cocktails, mixed or simply with a little cocoa or brown sugar diluted in the rum.

![img-50.jpeg](img-50.jpeg)

# PUERTO RICO RUM MARKET - COMPETITORS

![img-51.jpeg](img-51.jpeg)

Strengths

- Market leaders in big sizes
- Leaders in bars and restaurants
- Consistent brand message
- Moabie
- Solid distribution
- Good brand image
- Good quality perception
- Don Q. Limón

Weaknesses

- Neutral flavor profile, similar to vodka (white rum)

Strengths

- 3rd brand in Puerto Rico
- New improved packaging
- Strong with tourists
- Bacardi Visitor Center

Weaknesses

- Not identified as local rum in Puerto Rico

- Identified as a commercial brand, not producers of craft or top quality rums

Strengths

- Market leaders in small sizes (200ml & 375ml).
- Aggressive price proposition.
- Solid distribution.

Weaknesses

- Not perceived as a good quality product
- Low acceptance in high image bars
- Over 60% of their sales come from 200ml & 375ml

Strengths

- Strong heritage
- Recently purchased by Bacardi family member
- Investment on the development of the local business
- Many years of experience

Weaknesses

- Distribution
- No white rum
- They do not produce their own rum

RON ARTESANO BUSINESS PROPOSAL

# FUNDING NEEDED

$50,000 minimum that will be used to:

- 50% Production & Packaging Costs
- 20% Marketing
- 20% Operational expenses
- 10% New market development

![img-0.jpeg](img-0.jpeg)

RON ARTESANO BUSINESS PROPOSAL

# TARGET MARKET - SHORT-TERM FOCUS (IN ORDER)

Our goal is to achieve 1% Total Market Share in any market we establish. Total sales in target markets: 30,971,000. 1% Total Market Share: 309,710 cases by the 10th year we establish in each market

1. Puerto Rico: 480,000 cases sold annually - Local market. Distributor is Fine Wine Imports.
2. USA: 22,076,000 cases sold annually
3. Rest of Caribbean (not Puerto Rico): 500,000 cases sold annually
4. Canada: 3,272,000 cases sold annually. Potential distributor Caliber Fine Wines & Spirits
5. Germany: 4,430,000 cases sold annually. Potential distributor ATF GmbH, established in Hamburg, Germany (letter of intent)
6. Spain: 3,485,000 cases sold annually - Javier's main market of influence. Potential distributor Exclusivas Priego, established in Córdoba, Spain (letter of intent)

Top 20 rum markets forecast, 2016-2021

![img-1.jpeg](img-1.jpeg)

PRICE INDEX RUM CATEGORY PUERTO RICO - ALL RUMS: 474 9LT CS / $62.387MM

![img-2.jpeg](img-2.jpeg)

# RON ARTESANO BUSINESS PROPOSAL

# PROFIT & LOSS

| Projected Profit & Loss | 2022 | 2023 | 2024 | 2025 | 2026 |
| --- | --- | --- | --- | --- | --- |
| Revenue | $218,669 | $1,377,301 | $2,983,389 | $5,183,744 | $8,235,892 |
| Direct Costs | $125,184 | $757,749 | $1,523,862 | $2,730,100 | $4,861,772 |
| Gross Margin | $91,404 | $619,552 | $1,455,327 | $2,452,846 | $4,379,119 |
| Gross Margin % | 42% | 45% | 49% | 47% | 47% |
| Operating Expenses | $54,166 | $426,719 | $986,922 | $1,612,515 | $2,207,197 |
| Operating Income | $37,319 | $192,832 | $460,405 | $940,331 | $2,170,922 |
| Interest Expense | $1,667 | $28,635 | $43,084 | $54,796 | $46,459 |
| Income Taxes | $7,130 | $32,840 | $78,798 | $173,149 | $426,726 |
| Depreciation and Amortization |  | $0 | $23,333 | $23,334 | $21,389 |
| Gain or Loss from Sale of Assets |  |  |  |  | $28,056 |
| Total Expenses | $188,147 | $1,245,942 | $2,908,009 | $4,493,983 | $7,534,987 |
| Net Profit | $28,922 | $131,358 | $315,199 | $683,761 | $1,704,905 |

| Net Profit % | 13% | 10% | 11% | 13% | 18% |
| --- | --- | --- | --- | --- | --- |

SALES OR ANY OTHER PROJECTIONS ARE NOT GUARANTEED.*THIS DOES NOT CONSIDER COVER-OVER INCOME, NOR TAX CREDITS. NUMBERS MAY FLUCTUATE DUE TO CHANGES IN PRIORITIES ONCE WE DEFINE SPECIFIC SALES, DISTRIBUTION & MARKETING STRATEGIES PER EACH COUNTRY.

# RON ARTESANO BUSINESS PROPOSAL

# BUSINESS MILESTONES

![img-3.jpeg](img-3.jpeg)

The above slide contains forward projections which cannot be guaranteed.

# NEW RUM BUSINESS PROPOSAL

# WHAT WE EXPECT - BEING ACQUIRED BY A GLOBAL COMPANY

- $40,000,000 in 7 years - Valuation calculated by using projected Revenues of years 7 & 8
- $70,000,000 in 10 years - Valuation calculated by using projected Revenues of years 7 & 8

Acquisitions in the spirits industry typically range from five to twenty times the company's operating income (EBITDA) or 2 to 2.5 times gross annual earnings. Our forecast is base on 25% yearly growth, resulting in a minimum return on investment (ROI) for our investors of 10x their investment.

The above slide contains forward projections which cannot be guaranteed.

# NEW RUM BUSINESS PROPOSAL

# CAN THIS HAPPEN?

Milan-headquartered Campari Group first entered into "exclusive negotiations" to buy Rhumantilles.

![img-4.jpeg](img-4.jpeg)

**The agreement between the two parties, which is valued at €60 million (US$66m) was signed on the 5th of September 2019.**

The deal includes the brands, the land holdings, the distilleries and visitor centres, as well as a high-quality aged rum inventory.

**It's a serious jolt for rhum agricole, which occupies a tiny share of global rum production, producing rum from fresh sugar cane juice as opposed to the vast majority of rums, which are made from molasses.**

![img-5.jpeg](img-5.jpeg)

![img-6.jpeg](img-6.jpeg)

*Note: above exit potentials are not guaranteed for Ron Artesano.*

#### NEW RUM BUSINESS PROPOSAL

### CAN THIS HAPPEN?

**Ron Zacapa**

**Diageo completed the purchase of a 50% controlling stake in Zacapa for £150m in July 2011 following the expiration of a three-year distribution deal with the brand.**

![img-7.jpeg](img-7.jpeg)

#### NEW RUM BUSINESS PROPOSAL

### CAN THIS HAPPEN?

**Ron Diplomático**

**Brown-Forman will buy the brand and its assets, including a production facility in Panama, from Spain's Dossiers United Group. Diplomático will become the first rum to join Brown-Forman's portfolio.**

The firm noted that super-premium-plus rum has grown at an annual rate of 17% over the past five years, with rum accounting for approximately 8% of spirits.

'Diplomático Rum will join our expanding portfolio, giving Brown-Forman a market-leading entry into the fast-growing super-premium rum category,' said Lawson Whiting, president and CEO, Brown-Forman.

'This aged rum brand has distinctive packaging, strong brand positioning, and is a delicious tasting spirit.'

'Diplomático Rum is ready to accelerate its growth with Brown-Forman, one of the world's most well-known spirits and wines companies,' the statement continued.

The deal is expected to close within 90 days, subject to certain conditions.

![img-8.jpeg](img-8.jpeg)

NEW RUM BUSINESS PROPOSAL

## CAN THIS HAPPEN?

Our conservative projections present the 5th year with total sales of 29,925 9lt cases and **revenues of approximately $5MM**.

We believe these numbers are possible, and **ARTESANO could be for rum what Tito's is for Vodka, and Casamigos for Tequila.**

![img-9.jpeg](img-9.jpeg)

NEW RUM BUSINESS PROPOSAL

## WHAT IS THE RUM COVER-OVER?

* It's a Federal grant that started for Puerto Rico in 1917.

* Under the Federal Rum Excise Tax Cover-Over Program, the Government of Puerto Rico currently receives a refund of $13.25 per proof gallon from the $13.50 excise tax that is imposed upon every proof gallon of rum sold in the United States. These funds are used to provide incentives to the Puerto Rico rum industry to offset marketing, promotion and production costs. **Currently, Puerto Rico is offering rum manufacturers incentives of around 40% of the rum rebate revenue generated from branded rum sales and 25% from bulk rum sales. Furthermore, the Government of Puerto Rico provides an additional 11% for bulk rum sales to be used as an incentive for the benefit of the third-party purchaser of bulk rum.** In return, rum producers that have currently signed agreements with the Government of Puerto Rico have agreed to maintain a minimum level of production in Puerto Rico for a period of twenty years.

![img-10.jpeg](img-10.jpeg)

![img-11.jpeg](img-11.jpeg)

Jose Muñoz, CEO  
787.600.4095  
jose@ronartesano.com

![img-12.jpeg](img-12.jpeg)

*“As a leading figure in the Puerto Rican cocktail and Bar scene we fully support the efforts of Ron Artesano in creating a truly Artisanal rum. They’ve become an asset to the local distilling community by incorporating the use of copper pot stills in their production, not just following what has become the traditional method of industrial rum making for Puerto Rican Rum Brands. We believe Artesano will become a historic brand by showing the industry - locally and internationally - that Puerto Rico can make Pot Still Rums. We’re eager to show the world what this Puerto Rican Rum can do!”*

**Leslie Cofresi**

**Owner - La Factoria (#54 Worlds Top 50 Bars 2022 / #12 North America’s Top 50 Bars)**

![img-13.jpeg](img-13.jpeg)

*Ron Artesano es una de las propuestas más apasionadas que he tenido la oportunidad de compartir. Desde el primer tornillo que va en el alambique, hasta su grandiosa estrategia de destilación, su compendio de sabores que encontramos en la botella hace de este ron único e interesante. Lo que todo producto artesanal corresponde.*

*Mis mejores deseos y el mayor de los éxitos.*

**David Rivera (Mashynne) #elgalandelabarra**

![img-14.jpeg](img-14.jpeg)

*Dentro de mis 15 años de experiencia, me enfrento ante Ron Artesano confeccionado en Jayuya, PR, único en su clase. Desde su impresionante etiqueta pintada a mano, su proceso de destilación y su añejamiento tropical por manos boricuas, es un sueño embotellado. Logrando así un riquísimo ron con cuerpo, resaltando notas de vainilla, tostado y caramelo. Ron Artesano es perfecto para disfrutarlo tanto en cócteles, neat o a las rocas, perfecto para ser acompañado de un buen cigarro. Todo esto es posible gracias a su complejidad y su final tan sedoso como elegante.*

**Paola Torres, Head Bartender, Bar La Unidad - Worlds Top 500 Bars**

![img-15.jpeg](img-15.jpeg)

![img-16.jpeg](img-16.jpeg)

*Ron Artesano, un Ron elaborado con Amor desde Jayuya P.R. Una de las mejores expresiones de Ron hechas en los últimos tiempos, elegante, delicado por con gran presencia a la hora de confeccionar cócteles, lo uso a diario en una de las mejores barras del mundo. Tanto el Blanco como el Añejo te dejara deseando más. Indiscutiblemente uno de los mejores Rones en su categoría.*

*Joey Fernandez, Head Bartender, La Factoría - Worlds Top 50 Bars*

![img-17.jpeg](img-17.jpeg)

*Ron Artesano is a unique, one-of-a-kind rum that comes from the beautiful island of Puerto Rico. Tradition + Innovation characterizes these original flavor profiles. It's exciting and definitely a talking piece for any real rum aficionado and*

*professional. As a collector and spirits professor, this is a must have for any rum aficionado and cocktail bar.*

**Carlos Santiago - Master bartender - Advanced Mixology Bartending**

![img-18.jpeg](img-18.jpeg)

*Es un Ron muy versátil a la hora de hacer Coctelería y para tomar solo como lo es Artesano Añejo. El Ron Blanco tienen unos perfiles para trabajar Coctelería Tropical y Bohique Ron de especias esta bueno para elaborar Coctelería exótica Tropical Tiki o tomarse sólo son unos rones perfectamente balanceado en Boca lo mejor lo mejor es que se hace en Puerto Rico.*

**Yeye Ortega, Master bartender & Tiki Cocktail Specialist**

![img-19.jpeg](img-19.jpeg)

![img-0.jpeg](img-0.jpeg)

Ron Artesano, the finest rum produced in Jayuya Puerto Rico. Great flavor, blend aroma and excellently aged. From our heart land. Ideal to blend or sip. This will be one of the most appreciated rums worldwide.

Cheers!

Dr. José Toral

Economics Professor

![img-1.jpeg](img-1.jpeg)

'There has been very little transformation in the spirits market in recent history but ARTESANO is about to revolutionize the world of rum. I want to be part of it and so should you!'

Henry Irizarry

Accomplished International Business Executive & Global Strategy Visionary

**Attachment 3:** `document_3.pdf`

NEFUNDER

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FINISH PITCH

# RON ARTESANO
## 2022 Report

### *Dear investors,*

Dear friends & investors...2022 was a tough year, but we got thru it and closed with a bang. We have product, people are loving our rums and great things are happening. We raised $250,000 from a private investor that truly believes in us and now a few things will happen:

We will increase production and finished product inventory. / We will attack aggressively the local market / We will pursue export opportunities to USA, Canada, Caribbean & Europe. In terms of innovation, we will produce Artesano Madera, a 3 liter barrel filled with Artesano Añejo to be sold exclusively in Puerto Rico, and 2 limited productions that will be disclosed in detail very soon. The future looks bright! Thank your for your support!

### **We need your help!**

Our investors can help by spreading the word about Ron Artesano, ordering online, buying the rums in their favorite stores, sharing our social media post and asking for the rums in all bars & restaurants they visit, so one of 2 things happens: 1) You consume the brand where you go. 2) You create demand and the business will have to buy the brand to please their customers. Go out, talk to people and share our story!

*Sincerely,*

*Javier Herrera*

Rum Maestro

*Ernie Torres*

CFO

*Jose J. Muñoz Gonzalez*

Founder & CEO

# Our Mission

In 5 years, we plan to be selling Ron Artesano in Puerto Rico, USA, Caribbean, Canada, Spain, Germany, Czech Republic and France.

See our full profile

## How did we do this year?

### Report Card

**B-**

#### The Good

What we produced, we sold.

We won a gold medal for both our rums from American Distilling Institute & Silver ASCOT Spirit Festival

We raised $250,000 from a private investor just before end of 2022.

#### The Bad

We ran out of stock of our top seller, Ron Artesano Anejo for 5 months due to supply chain challenges (world-wide bottle shortage)

Cash flow constrains. Money did not come in as fast as expected caused by our out of stock

## 2022 At a Glance

January 1 to December 31

**$49.301**

**-$93.796**

**$4.819**

Revenue

Net Loss

Short Term Debt

$260,000

Raised in 2022

$60,000

Cash on Hand

As of 10/12/22

# We ♥ Our
424 Investors

# Thank You For Believing In Us

Cesar Rolon

Croix Thompson

Xavier Lopez-Mas

Angel Nunez

Victor Lleras

Fernando Flash Melendez

Jose Hiram Corcino

Roderick Herron

Lisa Heinz

Eldeed Resto

Jareffa Diaz Ramos

Miguel V. Matos Morillo

José Flores

Cristian J. Oquendo Merc.

Antoinette M Spillers

Joel Vazquez Jaime

Gerardo José Santiago R.

Bridget Gentleman

Edgar Rivera

Gabriel Torres

Jose Juan Diaz Caballero

Angelica Pachace

Fernando Rivera

Alejandro Febres

Christopher Vastin

Sato Ruiz

Rafael Aviles Pastrana

Andrew Spears

Tom Thériault

Jim Ushling

Carlos Humberto Conde

Leslie Gohesi

Fidencio Aldamay

Dave W Perez

Edgar A Roldan

Brenda Hernández

Luis A Munoz MERCADO

Oscar Cadeno Ojeda

Amit Kumar Thakur

Nelson Vega

Sebastian Rodriguez Gom

Stephan Roche

Omar Velazquez

Mario Luis Diaz Burgos

Matthew Trevor Harbison

Nelson Ramos

Paul Handke

Leticia Moreno Vega

Antonio Caselizo-Bond

Scott Moseley

Orlando Suez Perez

Robert Kann

Elisel G. Lacerda

Carlos I Santos

Manuel A Otero

Joel Laguna

Mirael Sanchez

Rafael Flores

Xavier Santiago

Jaime Velez

Josue GONZALEZ

Ana Maria Cintron

Nelson J Gonzalez Camac

Jose A Mercado

Guilhe Tort

Victor Lleras

Reynaldo Pantoja Guevara

Malla Rodriguez

M. Marie Pagan

Stephan Meyers

Wanda Famer Gregory

Jose Orench-Lugo

Axel Quiñones Delgado

Alexandra Solis

Tyshelka Brown

Carlos A Colon

Renato Ben

Juan A. Padilla

Marisol Luna

Sammy Mejias

Dennis Martinez

Enrique Rivera

Enid Terón

Dennis Martinez

Carlos Daniel

Daniel Otachau

Brian Burgos

Tiffany Kao

Michael Daniels

Carlos Cabeza

Luis Jiménez

Carlos Santana

Carmelo Santana Lopez

Jose Flores

William Febres

Luz Heredia Acevedo Sall

Silvia Golcoechea

Maria Morales Tapia

Efraim Santiago

Theodore Pashko

Jose Montes

Fernando Del Llano

Jose A Rodriguez

Luis R. Rodriguez Perez

John Roberts

Elizan Morales

Luis A. Madera

Hector L. Pabon SR

Angel G Marrero

Julio Colon

Michael Scott Mitchell

Javier A. Cruz Aponte

Samuel Serrano Morales

Henry Carrion

Zamourde Whittell

Jessica Negron

Angel Padilla

Maria Verónica Merced Fe

Anthony ABRANAMSON

Domingo Figueroa

Gadiel Perez Vezquez

Apryl Gibson

Craig J. Vom Lehn

Carlos Rivera-Ortiz

Ulises Perez-Sanchez

Nicholas Heyward

Jose J. Muñoz Gonzalez

Jonathan Melendez

Dustin Schouten

Michael REID

Efrén David Robles

Jessica Morales Velazquez

Carlos E. Figueroa

Angel Aponte

Yamil Avesta

Hector J. Quiñones

Luis Guzman Vega

Juan Pablo Rojas

Rafael Javier Matos Melén

Jesus Santiago Rivera

Julio Rosado

Angel Rios

Johansini Pagán

Jose Juan Diaz Caballero

Pedro Rosaldi

Jose Velazquez

Jorge Herrero

Kimberly Ayala

Milton Burgos

Brendan Williams

Michael Coussan

Elvio R. Negron

Victor Garcia

Jose Luis Martinez

Cristina Sforer

Efraim Velazquez

Jesus M Santiago Rosado

Julio Cesar Osuna

Susette Drew

Rafael Ruiz

Douglas Abell

Jose O. Rodriguez RIVERA

Jenny M. Maldonado

Telesforo Fernandez

Victor Salaberry Rodriguez

Yamil Perez Ventura

Manuel A. Fernandez Leon

Jose Dalmau

Jose Torres

Javier Caquias Velazquez

Jose J Torriedo GJEDA

Efraim Villafane

Alfred Chisholm

Adrian Lungu

Juan Carlos Rondon

José A Cruz Ortiz

Jessica Negron

Yantza Negron

Jose Toral

Edgar A Roldan

David De Sevilla

Heriberto Crespo

Edwin Alexis Ramos

Neil Sincer

Herbert Pagan

La Monte Wayne Peters

Javier I Rodriguez

Cesar Rolon

Mario Rodriguez

Kelly Allison

David M. DeValdivielso

Carlos Borrego

Mariza Marrero

Aaron Boyce

Cindy Dessiree Perez

Fabian Fernandez

Ricardo Colon-Mendez

Marvin Anderson

Kevin Rodriguez

Raul Alejandro Luyanda

John Bozek

Randolph Wright

Daniel McNamee

Jose L Rodriguez

Javier Hernandez

Gerardo José Santiago R.

Kristián Zedner

Rafael Gonzalez Ramos

Oscar GOMEZ

Nicole Peña

Gabriel Pagan

Brad Tanner

Max Bertalotti

Karthik Thankandar

Eva Semb

Osvaldo Negron

Ricardo Diaz

Fernando Torres

Peter Rebrin

Damary Ferrer

Nuria Adorno-Davies

Juan Gonzalez Mejias

Krysha Nazario

Eduardo Berrios Ortiz

Luis Marin

Andres UCROS

Steven Gray

Elvin Vargas

Todd L Edmund

Nomar Roman

Jose R Rodriguez

Albert Gonzalez

Ana D. Rodriguez Soria

Javier Ortega

Miguel I Ortega

Javier Ortega

Kenneth Roberts

Javier Caquias Velazquez

José Oliveras

Jose R Rodriguez

Rodolfo Salas

Javier Hernandez

Enrique R Maldonado

Sonia Maldonado

Lore S Gonzalez

Gabriel Reilly

Ian Jamieson

Calberina L Buchanan

Nelson Cruz

Javier I Rodriguez

Michael Colon

Adi Martinez Roman

Carlos Santiago

José E Martell Rodriguez

Pepe Munoz

Miguel Aconedo

Benjamin Zanner

William Rivera

Julio M Santiago Rios

Juan Garcia

Jose A Ortiz Noriega

Dianilda Reyes

Juan Carlos Narveez

Karem M Perez

Raul David Villalobos

Thomas L Fairchild

Gerardo Rivera

Richard Guntian

Jacobus Dirk Sørresowen

Brian Fischer

Matt Burk

Joel Serrano Gonzalez

Romano Zampierollo

Juan Ledesma

Vilco Alvarado Torres

Carlos Bosques

Melina Mollulada

Jorge D Vazquez

Xavier Santiago

Nabor Rodriguez

Luis Hizarry Velez

Carlos Oscar Cruz Rivera

Adriel Lacerda

Pedro M. Anilamo-Diaz

Ramiro Bautista

Christopher Gunn

Tatiana Ortiz RODRIGUEZ

Wilfredo Maldonado

Carlos Davila

Daniel Carde Sanchez

Angel Lucena

Mizel Freedman

Miguel A Otero

Javier Rivera Matos

Javier Hernandez

Felix Caraballo

Manuel A Otero

Joel Laguna

Remon Rodriguez

Antonio Diaz

Rubén Lucena

AB Diel A. NAVARRI

Wildcomario Gonzalez

Angel Lucena

# Thank You!

From the Ron Artesano Team

![img-0.jpeg](img-0.jpeg)

**Javier Herrera**
Rum Maestro

![img-1.jpeg](img-1.jpeg)

**Jose J. Muñoz Gonzalez**
Founder & CEO

![img-2.jpeg](img-2.jpeg)

**Luis J Cruz-rivera**
Chief Operations Officer -
Distillery

## Details

### The Board of Directors

| DIRECTOR | OCCUPATION | JOINED |
| --- | --- | --- |
| Jose Torres | Financial Consultant @ Self-Employed | 2022 |
| Javier Herrera | Rum Maestro @ Self-Employed | 2020 |
| JOSE J. MUNOZ GONZALEZ | President, Artesano @ ARTESANO SPIRITS, CORP | 2020 |
| LUIS JOSE CRUZ RIVERA | COO @ ARTESANO SPIRITS, CORP | 2020 |

### Officers

| OFFICER | TITLE | JOINED |
| --- | --- | --- |
| Jose Torres | CFO Treasurer | 2022 |
| JOSE J. MUNOZ GONZALEZ | CEO President | 2020 |
| LUIS JOSE CRUZ RIVERA | Vice President Secretary | 2020 |

### Voting Power ©

| HOLDER | SECURITIES HELD | VOTING POWER |
| --- | --- | --- |
| JOSE J. MUNOZ GONZALEZ | 800 Common Stock | 32.0% |
| DESTILERIA CRUZ, CORP | 800 Common Stock | 32.0% |
| Javier Herrera | 800 Common Stock | 32.0% |

### Past Equity Fundraises

| DATE | AMOUNT | SECURITY | EXEMPTION |
| --- | --- | --- | --- |
| 12/2020 | $215,815 |  | 4(a)(6) |
| 02/2021 | $3,500 | Safe | Section 4(a)(2) |

| 12/2022 | $50,000 |  | Section 4(a)(2) |
| --- | --- | --- | --- |
| 12/2022 | $200,000 | Preferred Stock | Section 4(a)(2) |
| 12/2022 | $10,000 |  | Section 4(a)(2) |

*The use of proceeds is to fund general operations.*

### Convertible Notes Outstanding

| ISSUED | AMOUNT | INTEREST | DISCOUNT | VALUATION CAP | MATURITY |
| --- | --- | --- | --- | --- | --- |
| 12/15/2022 | $50,000 1 | 9.0% | 0.0% | $1,500,000 | 12/15/2024 |
| 12/28/2022 | $10,000 2 | 9.0% | 0.0% | $3,000,000 | 12/28/2025 |

### Outstanding Debts

None.

### Related Party Transactions

| Name | Destileria Cruz Corp |
| --- | --- |
| Amount invested | $0 |
| Transaction type | Priced Round |
| Issued | 06/13/2020 |
| Relationship | Common Ownership |

*Destileria Cruz Corp. is a related party due to common ownership. It has the exclusive rights to produce Artesano Rum Corporation products for 3 years.*

*Destileria Cruz is a partner in the business, and they will be the manufacturing partner for Artesano. Why do it that way? This means Artesano gets the benefit of having a distillery, without the overhead of a distillery. We basically purchase at cost + finished product from Destileria and we manage the brand and business development. That makes possible positive numbers very early on the business cycle (not guaranteed).*

### Capital Structure

| CLASS OF SECURITY | SECURITIES (OR AMOUNT) AUTHORIZED | SECURITIES (OR AMOUNT) OUTSTANDING | VOTING RIGHTS |
| --- | --- | --- | --- |
| Common Stock | 10,000 | 2,495 | Yes |

ISSUANCE UPON EXERCISE OR CONVERSION

| Warrants: | 0 |
| --- | --- |
| Options: | 0 |

### Risks

COVID-19: Since December 31, 2019 the spread of COVID-19 has severely impacted many local economies around the globe. In many countries, businesses are being forced to cease or limit operations for long or indefinite periods of time. Measures taken to contain the spread of the virus, including travel bans, quarantines, social distancing, and closures of non-essential services have triggered significant disruptions to businesses worldwide, resulting in an economic slowdown. Global stock markets have also experienced great volatility and a significant weakening. Governments and central banks have responded with monetary and fiscal interventions to stabilize economic conditions.

The duration and impact of the COVID-19 pandemic, as well as the effectiveness of government and central bank responses remains unclear currently. It is not possible to reliably estimate the duration and severity of these consequences, as well as their impact on the financial position and results of the Company for future periods. Note: this disclosure assumes there is no significant doubt about the entity's ability to continue as a going concern.

Big brands could block our entrance in major supermarkets or liquor store chains since we will not be able to compete with our smaller budget.

It's important to achieve relevancy to industry stakeholders and implement business model where we can facilitate some level of ownership so we can better compete with big brands.

Trade execution supervision will have to be delegated in part to distributors to keep operational costs low in every market.

The Company may never receive a future equity financing or elect to convert the Securities upon such future financing. In addition, the Company may never undergo a liquidity event such as a sale of the Company or an IPO. If neither the conversion of the

Securities nor a liquidity event occurs, the Purchasers could be left holding the Securities in perpetuity. The Securities have numerous transfer restrictions and will likely be highly illiquid, with no secondary market on which to sell them. The Securities are not equity interests, have no ownership rights, have no rights to the Company's assets or profits and have no voting rights or ability to direct the Company or its actions.

We need to create business development structures to properly handle all international markets.

Our future success depends on the efforts of a small management team. The loss of services of the members of the management team may have an adverse effect on the company. There can be no assurance that we will be successful in attracting and retaining other personnel we require to successfully grow our business.

### Description of Securities for Prior Reg CF Raise

**Additional issuances of securities.** Following the Investor's investment in the Company, the Company may sell interests to additional investors, which will dilute the percentage interest of the Investor in the Company. The Investor may have the opportunity to increase its investment in the Company in such a transaction, but such opportunity cannot be assured. The amount of additional financing needed by the Company, if any, will depend upon the maturity and objectives of the Company. The declining of an opportunity or the inability of the Investor to make a follow-on investment, or the lack of an opportunity to make such a follow-on investment, may result in substantial dilution of the Investor's interest in the Company.

**Issuer repurchases of securities.** The Company may have authority to repurchase its securities from shareholders, which may serve to decrease any liquidity in the market for such securities, decrease the percentage interests held by other similarly situated investors to the Investor, and create pressure on the Investor to sell its securities to the Company concurrently.

**A sale of the issuer or of assets of the issuer.** As a minority owner of the Company, the Investor will have limited or no ability to influence a potential sale of the Company or a substantial portion of its assets. Thus, the Investor will rely upon the executive management of the Company and the Board of Directors of the Company to manage the Company so as to maximize value for shareholders. Accordingly, the success of the Investor's investment in the Company will depend in large part upon the skill and expertise of the executive management of the Company and the Board of Directors of the Company. If the Board Of Directors of the Company authorizes a sale of all or a part of the Company, or a disposition of a substantial portion of the Company's assets, there can be no guarantee that the value received by the Investor, together with the fair market estimate of the value remaining in the Company, will be equal to or exceed the value of the Investor's initial investment in the Company.

**Transactions with related parties.** The Investor should be aware that there will be occasions when the Company may encounter potential conflicts of interest in its operations. On any issue involving conflicts of interest, the executive management and Board of Directors of the Company will be guided by their good faith judgement as to the Company's best interests. The Company may engage in transactions with affiliates, subsidiaries or other related parties, which may be on terms which are not arm's-length, but will be in all cases consistent with the duties of the management of the Company to its shareholders. By acquiring an interest in the Company, the Investor will be deemed to have acknowledged the existence of any such actual or potential conflicts of interest and to have waived any claim with respect to any liability arising from the existence of any such conflict of interest.

### Minority Ownership

An Investor in the Company will likely hold a minority position in the Company, and thus be limited as to its ability to control or influence the governance and operations of the Company.

The marketability and value of the Investor's interest in the Company will depend upon many factors outside the control of the Investor. The Company will be managed by its officers and be governed in accordance with the strategic direction and decision-making of its Board Of Directors, and the Investor will have no independent right to name or remove an officer or member of the Board Of Directors of the Company.

Following the Investor's investment in the Company, the Company may sell interests to additional investors, which will dilute the percentage interest of the Investor in the Company. The Investor may have the opportunity to increase its investment in the Company in such a transaction, but such opportunity cannot be assured.

The amount of additional financing needed by the Company, if any, will depend upon the maturity and objectives of the Company. The declining of an opportunity or the inability of the Investor to make a follow-on investment, or the lack of an opportunity to make such a follow-on investment, may result in substantial dilution of the Investor's interest in the Company.

Exercise of Rights Held by Principal Shareholders

As holders of a majority-in-interest of voting rights in the Company, the shareholders may make decisions with which the Investor disagrees, or that negatively affect the value of the Investor's securities in the Company, and the Investor will have no recourse to change these decisions. The Investor's interests may conflict with those of other investors, and there is no guarantee that the Company will develop in a way that is optimal for or advantageous to the Investor. For example, the shareholders may change the terms of the articles of incorporation for the company, change the terms of securities issued by the Company, change the management of the Company, and even force out minority holders of securities. The shareholders may make changes that affect the tax treatment of the Company in ways that are unfavorable to you but favorable to them. They may also vote to engage in new offerings and/or to register certain of the Company's securities in a way that negatively affects the value of the securities the Investor owns. Other holders of securities of the Company may also have access to more information than the Investor, leaving the Investor at a disadvantage with respect to any decisions regarding the securities he or she owns. The shareholders have the right to redeem their securities at any time. Shareholders could decide to force the Company to redeem their securities at a time that is not favorable to the Investor and is damaging to the Company. Investors' exit may affect the value of the Company and/or its viability. In cases where the rights of holders of convertible debt, SAFES, or other outstanding options or warrants are exercised, or if new awards are granted under our equity compensation plans, an Investor's interests in the Company may be diluted. This means that the pro-rata portion of the Company represented by the Investor's securities will decrease, which could also diminish the Investor's voting and/or economic rights. In addition, as discussed above, if a majority-in-interest of holders of securities with voting rights cause the Company to issue additional stock, an Investor's interest will typically also be diluted.

# Restrictions on Transfer

The securities offered via Regulation Crowdfunding may not be transferred by any purchaser of such securities during the one year period beginning when the securities were issued, unless such securities are transferred:

- to the issuer;
- to an accredited investor®;
- as part of an offering registered with the U.S. Securities and Exchange Commission; or
- to a member of the family of the purchaser or the equivalent, to a trust controlled by the purchaser, to a trust created for the benefit of a member of the family of the purchaser or the equivalent, or in connection with the death or divorce of the purchaser or other similar circumstance.

# Valuation Methodology for Prior Reg CF Raise

The offering price for the securities offered pursuant to this Form C has been determined arbitrarily by the Company, and does not necessarily bear any relationship to the Company's book value, assets, earnings or other generally accepted valuation criteria. In determining the offering price, the Company did not employ investment banking firms or other outside organizations to make an independent appraisal or evaluation. Accordingly, the offering price should not be considered to be indicative of the actual value of the securities offered hereby.

The initial amount invested in a SAFE is determined by the investor, and we do not guarantee that the SAFE will be converted into any particular number of shares of Preferred Stock. As discussed in Question 13, when we engage in an offering of equity interests involving Preferred Stock, Investors may receive a number of shares of Preferred Stock calculated as either (i) the total value of the Investor's investment, divided by the price of the Preferred Stock being issued to new Investors, or (ii) if the valuation for the company is more than the Valuation Cap, the amount invested divided by the quotient of (a) the Valuation Cap divided by (b) the total amount of the Company's capitalization at that time. Because there will likely be no public market for our securities prior to an initial public offering or similar liquidity event, the price of the Preferred Stock that Investors will receive, and/or the total value of the Company's capitalization, will be determined by our board of directors. Among the factors we may consider in determining the price of Preferred Stock are prevailing market conditions, our financial information, market valuations of other companies that we believe to be comparable to us, estimates of our business potential, the present state of our development and other factors deemed relevant. In the future, we will perform valuations of our stock (including both common stock and Preferred Stock) that take into account, as applicable, factors such as the following:

- unrelated third party valuations;
- the price at which we sell other securities in light of the relative rights, preferences and privileges of those securities;
- our results of operations, financial position and capital resources;
- current business conditions and projections;

- the marketability or lack thereof of the securities;
- the hiring of key personnel and the experience of our management;
- the introduction of new products;
- the risk inherent in the development and expansion of our products;
- our stage of development and material risks related to our business;
- the likelihood of achieving a liquidity event, such as an initial public offering or a sale of our company given the prevailing market conditions and the nature and history of our business;
- industry trends and competitive environment;
- trends in consumer spending, including consumer confidence;
- overall economic indicators, including gross domestic product, employment, inflation and interest rates; and
- the general economic outlook.

We will analyze factors such as those described above using a combination of financial and market-based methodologies to determine our business enterprise value. For example, we may use methodologies that assume that businesses operating in the same industry will share similar characteristics and that the Company's value will correlate to those characteristics, and/or methodologies that compare transactions in similar securities issued by us that were conducted in the market.

Company

Artesano Rum Corporation

- Puerto Rico Corporation
- Organized July 2020
- 3 employees

Villas del Este 7
San Juan PR 00926

http://www.ronartesano.com

Business Description

Refer to the Ron Artesano profile.

EDGAR Filing

The Securities and Exchange Commission hosts the official version of this annual report on their EDGAR web site. It looks like it was built in 1989.

Compliance with Prior Annual Reports

Ron Artesano has previously not complied with the reporting requirements under Rule 202 of Regulation Crowdfunding.

Late Annual Report filing

All prior investor updates

You can refer to the company's updates page to view all updates to date. Updates are for investors only and will require you to log in to the Wefunder account used to make the investment.

Say Hello

Questions? Ideas? Love Letters?

Say something nice...

SUBMIT COMMENT

![img-3.jpeg](img-3.jpeg)

You're the first one here!

Early people don't usually get a prize, so here's a love letter from us.

**Attachment 4:** `document_4.pdf`

# **RON ARTESANO CORP**  
**Reviewed Financial Statements**  
**For the year then ended December 31,**  
**2021 & 2020**

# ARTESANO RON CORP

# Table of Content

As of December 31, 2021

CONTENTS

|  | PAGE |
| --- | --- |
| Accountant's Review Report | 1-2 |
| Financial Statement | 3-5 |
| Notes to the Financial Statements | 6-9 |

JESÚS OTERO MARRERO, C.P.A.
PMB 62 Po Box 607071 Bayamon, P.R. 00960-7071
Tel. (787) 730-7890
License No. 4190

# Accountant's Review Report

To the Board of Directors

Artesano Ron Corp

Jayuya Puerto Rico

# Independent Accountant's Review Report

I have reviewed the accompanying financial statements of Ron Artesano Corp, which comprise the balance sheets as of December 31, 2021, and 2020, and the related statements of income, and cash flows for the years then ended, and the related notes to the financial statements. A review includes primarily applying analytical procedures to management's financial data and making inquiries of company management. A review is substantially less in scope than an audit, the objective of which is the expression of an opinion regarding the financial statements as a whole. Accordingly, I do not express such an opinion.

# Management's Responsibility for the Financial Statements

Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement whether due to fraud or error.

# Accountant's Responsibility

My responsibility is to conduct the review engagements in accordance with Statements on Standards for Accounting and Review Services promulgated by the Accounting and Review Services Committee of the AICPA. Those standards require me to perform procedures to obtain limited assurance as a basis for reporting whether I am aware of any material modifications that should be made to the financial statements for them to be in accordance with accounting principles generally accepted in the United States of America. I believe that the results of my procedures provide a reasonable basis for my conclusion.

We are required to be independent of Artesano Ron Corp and to meet our other ethical responsibilities, in accordance with the relevant ethical requirements related to our reviews.

1

# JESÚS OTERO MARRERO, C.P.A.

PMB 62 Po Box 607071 Bayamon, P.R. 00960-7071

Tel. (787) 730-7890

License No. 4190

## Accountant's Conclusion

Based on my reviews, I am not aware of any material modifications that should be made to the accompanying financial statements in order for them to be in accordance with accounting principles generally accepted in the United States of America.

Bayamón Puerto Rico

November 14, 2022

Jesús A. Otero Marrero

Jesús A. Otero Marrero

Certified Public Accountant

Lic. 4190 expiring on December 1, 2024

![img-0.jpeg](img-0.jpeg)

Stamp No. E478572 of the Puerto Rico Society of Certified Public Accountants was affixed to the record copy of this report.

2

# Ron Artesano Corp

# Balance Sheet

# As of December 31, 2021

|  | As of Dec 31, 2021 | As of Dec 31, 2020 |
| --- | --- | --- |
| ASSETS |  |  |
| Current Assets |  |  |
| Cash in bank (Note 1) | $20,404.49 | $97,696.25 |
| Accounts receivable - trade (Note 1) | 49,300.50 | - |
| Inventory asset (Note 1&2) | 52,842.23 |  |
| Total Current Assets | $122,547.22 | $97,696.25 |
| Property Plant & Equipment |  |  |
| Total Property Plant & Equipment | $ - | - |
| Other Assets |  |  |
| Startup & Organizational costs (Note 6) | $10,790.74 | $7,638.75 |
| Total Other Assets | $10,790.74 | $7,638.75 |
| TOTAL ASSETS | $133,337.96 | $105,335.00 |
| LIABILITIES AND EQUITY |  |  |
| Liabilities |  |  |
| Current Liabilities |  |  |
| Accounts Payable (Note 3) | $4,819.15 | $ - |
| Total Current Liabilities | 4,819.15 | - |
| Total Liabilities | $4,819.15 | $ - |
| Equity |  |  |
| Common stock | $3,000.00 | $ - |
| Retained Earnings | - | - |
| SAFE Note (Note 6) | 219,315.00 | 105,335.00 |
| Net Loss (Note 5) | (93,796.19) |  |
| Total Equity | $128,518.81 | $105,335.00 |
| TOTAL LIABILITIES AND EQUITY | $133,337.96 | $105,335.00 |

The accountant independent report and the notes of the financial statement are an integral part of this statement.

3

# Ron Artesano Corp

# Income Statement

# For the years ended 31 December 2021

|  | Jan - Dec 2021 | Jan - Dec 2020 |
| --- | --- | --- |
| Income |  |  |
| Sales (Note 1) | $49,300.50 | $ - |
| Total Income | $49,300.50 | $ - |
| Cost of Goods Sold |  |  |
| Cost of Goods Sold (Note 1) | $25,508.80 | $ - |
| Other Costs of Services | 1,680.00 | - |
| Total Cost of Goods Sold | $27,188.80 | $ - |
| Gross Profit | $22,111.70 | $ - |
| Expenses |  |  |
| Advertising & marketing (Note 1) | $39,817.88 | $ - |
| Business licenses | 2,124.47 | - |
| Commissions & fees | 4,809.40 | - |
| Contract labor | 6,345.50 | - |
| Bank fees & service charges | 424.38 | - |
| Legal & accounting services | 7,933.50 | - |
| Meals | 3,819.02 | - |
| Office expenses | 6,012.16 | - |
| Startup & organizational exp (Note 6) | 5,395.38 | - |
| Salaries & wages (Note 1) | 27,103.41 | - |
| Rent (Note 4) | 7,074.36 | - |
| Supplies & others materials | 1,146.00 | - |
| Travel & Hotels | 3,520.37 | - |
| Vehicle expenses | 382.06 | - |
| Total Expenses | 115,907.89 | $ - |
| Net Loss (Note 5) | (93,796.19) | $ - |

The accountant independent report and the notes of the financial statement are an integral part of this statement.

4

# Ron Artesano Corp

# Statement of Cash Flows

# For the years ended December 31 2021

|  | 2021 | 2020 |
| --- | --- | --- |
| OPERATING ACTIVITIES |  |  |
| Net Loss | $(93,796.19) | $ - |
| Adjustments to reconcile Net Income to Net Cash provided by operations: |  |  |
| Accounts receivable | (49,300.50) | $ - |
| Inventory Asset: Finished Goods Inventory | (14,870.69) | - |
| Inventory Asset: Merchandise Inventory | (1,042.80) | - |
| Inventory Asset: Raw Material Inventory | (36,928.74) | - |
| Startup & organizational costs | (3,151.99) | (7,638.75) |
| Accounts Payable | 4,819.15 | - |
| Total Adjustments to reconcile Net Income to Net Cash provided by operations: | $(100,475.57) | $(7,638.75) |
| Net cash provided by operating activities | $(194,271.76) | $(7,638.75) |
| FINANCING ACTIVITIES |  |  |
| Common stock | $3,000.00 | $ - |
| SAFE Note | 113,980.00 | 105,335.00 |
| Net cash provided by financing activities | $116,980.00 | $105,335.00 |
| Net cash increase/decrease for period | $(77,291.76) | $97,696.25 |
| Cash at beginning of period | $97,696.25 | $ - |
| Cash at end of period | $20,404.49 | $97,696.25 |

The accountant independent report and the notes of the financial statement are an integral part of this statement.

5

# Ron Artesano Corp.
Notes to Financial Statement
For the year ended December 31, 2021

# 1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

# Organization

Ron Artesano Corp. (“the Company”) es a domestic corporation organized under the laws of the Commonwealth of Puerto Rico in 2020. It is engaged in the retail and manufacturing of alcoholic products from a warehouse located in Jayuya, Puerto Rico.

# Summary of Significant Accounting Policies

The significant accounting policies of the company as summarized below, conform to accounting principles generally accepted in the United States of America and reflect practices appropriate to the business in which operates.

# Cash and Cash Equivalents

The Company considers as cash and cash equivalents all cash on hand, demand deposits with banks, and highly liquid investments with original maturities of three months or less.

# Inventory

Inventory is stated at the lower cost or market first-in, first-out (FIFO) method or net realizable value for finished products. Net realizable value is defined as estimated selling prices, less reasonably predictable costs of completion, disposal, and transportation.

# Trade Accounts Receivable

Trade accounts receivable are reported at the amount management excepts to collect from outstanding balances. Differences between the amount due and the amount management expects to collect are reported in the results of operations of the year in which those differences are determined, with an offsetting entry to a valuation allowance for the trade account receivable. Balances that are still outstanding after management has used reasonable collection efforts are written off though a charge to valuation allowance and a credit to trade account receivable.

6

# Ron Artesano Corp.

# Notes to Financial Statement

# For the year ended December 31, 2021

# Revenue Recognition

Revenue is recognized using the retail sale approach. Any sale on account is recorded as sales using the accrual basis accounting. Expenses are recorded using the accrual basis of accounting when goods are received, or services are rendered.

# Advertising Cost

Advertising communications cost is expensed the first time the advertising takes place. Total advertising cost for the year ended December 31, 2021, amounted to $39,817.88

# Salaries & Wages

Salaries & wages are expenses related to the service provided directly by employees of the company. For the year ended December 31, 2021, the company has one employee. The salary paid was $27,103.41.

# Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

# 2. INVENTORY

Inventory balance reflects amounts related to inventory available for sale at the warehouse along with raw materials that will be used in the manufacturing department.

| Merchandise inventory | $1,042.80 |
| --- | --- |
| Finished goods inventory | 14,870.69 |
| Raw materials inventory | 36,928.74 |
| Total inventory amount | $52,842.23 |

# 3. ACCOUNT PAYABLE

Account payables refer to a short-term obligation due to the manufacturing department personnel.

7

# Ron Artesano Corp.
Notes to Financial Statement
For the year ended December 31, 2021

# 4. RENT

The company operates in the facilities located at Jayuya without a contract agreement. Rent expense for the year ended December 31, 2021, was $7,074.36

# 5. INCOME TAXES

The company evaluation on December 31, 2021, revealed no uncertain tax position that would have a material impact on the financial statements. The Company reflect losses in the first year of operation, also the Company does not believe that any reasonable possible changes will occur within the next twelve months that will have a material impact on the financial statements.

# 6. SIMPLE AGREEMENT FOR FUTURE EQUITY (SAFE)

The Company has a contract with “Wefunder Company” in which the Company will give Preferred Stock in exchange for the investment they made in the years 2020 and 2021. The total amount of this investment was $219,315 at the end of year 2021. The cost of this investment is amortized for three years as “startup cost for the organization” The total amount of this cost was $16,176.12. The company estimated the conversion of this investment as preferred stock at the end of the year 2024.

# 7. COVID 19 - OUTBREAK

Since early 2019 the spread of COVID 19 has severely impacted many local economies around the globe. In many countries, businesses are being forced to cease or limit operations for long or indefinite periods of time. Measures taken to contain the spread of the virus, including travel bans, quarantines, social distancing, capacity limits in facilities, closures of non-essential services have triggered significant disruptions to businesses worldwide, resulting in economic slowdown. Governments and central banks have responded with monetary and fiscal interventions to stabilize economic conditions. About the Company, several measures have been taken to minimize the effects of the virus however, there have been no negative financial impacts to the Company. Recently the vaccination process has been underway and is advancing rapidly, this is expected to normalize the economic slowdown and eventually end the pandemic. However, the duration and impact of the COVID-19 pandemic remains unclear.

8

# Ron Artesano Corp.
Notes to Financial Statement
For the year ended December 31, 2021

# 8. SUBSEQUENT EVENTS

The company follows the provision of FASB ASC 855 "Subsequent Events" which establishes general standards to be applied in accounting for, and disclosure of events that occur after the balance sheet date but before financial statements are issued of available to be issued This standard introduces the concept of "financial statements available to be issued", which are financial statements that are complete In form and format, that complies with generally accepted accounting principles (GAAP) and have obtain all approvals required for issuance.

FASB ASC 855 requires the disclosure of the date though which an entity has evaluated subsequent events and the basis for the date, whether it is the date on which the financial statements were issued or were available to be issued.

Company's management evaluated subsequent events until November 14, 2022, date on which the financial statements are available to be issued.

9

**Attachment 5:** `document_5.pdf`

# JAVIER HERRERA ORTA

## PROFILE

**Consultant on the world of rum with over 24 years of experience.** Everything that encompasses the world of rum is our purpose, to help solve problems, wherever we are required. From the most technical work with engineers, chemists, rum masters, to sales, marketing and executive personnel, our job is to advise and help in all purposes in the improvement of a product. **Excellent qualifications in strategic planning, with extensive knowledge of project management, organization of work, teamwork and delivery.**

## EXPERIENCE

### RUM CONSULTANT, RUM EXPERT, RUM CONSULTANT S. A. RON RUM RHUM

JANUARY 2007 - PRESENT

**What I do:** Business planning, aging in barrels, mixing and product acquisition and needs for good management.

Distillery design and arrangements in its operation, in the improvement and quality of the product.

Organoleptic evaluations of product tasting, development of new products, development of a brand image, improvement in the development of cocktails with the brand and culinary skills in the pairing of the product, specific training and development of a private brand, intermediation of rum to bulk, molasses, etc... to always choose the best product on the market.

### RUM MAESTRO, ARTESANO RUM CORPORATION, JAYUYA, PUERTO RICO

JANUARY 2015 - PRESENT

**Responsibilities:** As Rum Maestro, I create formulations for all Ron Artesano rums, plan and budget new productions, help source all materiales and handle all quality control.

### DIRECTOR, INTERNATIONAL RUM CONFERENCE USA - CORAL GABLES, FLA

JULY 2018 - PRESENT

**Responsibilities:** Event President and organizer. Coordination for all guest international expert conference speakers, rum competition (tastings) and rum festival.

### DISTILLATES EXPERT, E.S. SI, MADRID, SPAIN

JANUARY 2014 - PRESENT

**Responsibilities:** Organization of events and activities around the world of alcoholic beverages and rum in particular, Master classes, tastings and courses.

Development of formulations and new brands, market analysis, introduction of new brands in the European market and development of campaigns in the world of spirits.

Paseo de la Alameda de Osuna, 21 6D Madrid, España 78042 / Tel. +34 665 13 89 96 / javier@ronartesano.com

We have the material and qualified personnel to develop all the events that are required.

# **IRC CERTIFYING, IRC QUALITY CERTIFICATIONS**

JANUARY 2012 - PRESENT

**Responsibilities:** Quality certifications for beverages and spirits.

# **PRESIDENT & FOUNDER, RUM CLUB INTERNATIONAL**

JANUARY 2010 - PRESENT

**Responsibilities:** Everything related to culture in the world of rum.

- Visits to distilleries, ronerías, wineries
- Purchase of rums in advantageous conditions, thanks to the special status of Member.
- Tastings and tastings of rums.
- Training courses and Master-Class on the world of rum.
- Organization of trips to rum festivals.

# **SPIRITS COMPETITIONS JUDGE, SPAIN, USA, GERMANY, ITALY, HAITI, FRANCE**

2011 - PRESENT

# **SPEAKER, SHOW RUM, INTERNATIONAL RUM CONFERENCE, RHUM FESTIVAL HAITI**

2012 - PRESENT

# **TEACHER IN TRAINING IN "ADVANCED COURSE OF DISTILLATES", MADRID, SPAIN**

2014 - PRESENT

# **DIRECTOR, INTERNATIONAL RUM CONFERENCE, MADRID, SPAIN**

2010 - 2018

# **EDUCATION**

# **HOTELS & TOURISM, MADRID**

DIPLOMA IN HOSPITALITY, HOTEL MANAGEMENT - 1987

# **UNIVERSIDAD NACIONAL DE EDUCACION A DISTANCIA**

CHEMISTRY - 2015

# **LALLEMAND**

FERMENTATION TECHNICIAN, CHEMISTRY - 2015

THE RUM UNIVERSITY, 2014

**Attachment 6:** `document_6.pdf`

Contact

www.linkedin.com/in/josejmunoz
(LinkedIn)

Top Skills

Advertising

Strategy

Integrated Marketing

Languages

English (Native or Bilingual)

Spanish (Native or Bilingual)

French (Elementary)

# Jose J. Muñoz González

CEO

Puerto Rico

## Summary

I'm the CEO for RON ARTESANO, a new handmade rum made in the mountains of Jayuya Puerto Rico.

What I do, in a nutshell: I create brands, develop their strategy, messaging and make sure they connect with our consumers on a logical and emotional way. While I do that, I'm also pursuing local sales and eventual globalization of Ron Artesano.

Over more than 24 years of experience I have acquired a rather uncommon set of professional skills, as I have literally worked the field in all positions: from a creative point of view as Designer and Creative Director, from a clients point of view as Marketing Brand Manager and, for the past years as an entrepreneur, creating brands and even getting an awesome opportunity leading two different sales teams.

Reasons To Believe:

Good to see you are still with me. The claims you read above are completely backed up by actual work experience, and every proposal I do is results-based. Please read on to learn more about my background.

- A keen eye for developing and recognizing creative work as an award-winning art director at Y&R San Juan and Creative Director at KIS Communications. I am an insider from the advertising agency world.
- I gained insightful business perspective from a client's point of view thanks to many years working for world-class companies like Cervecera de Puerto Rico (Medalla Light & Malta India), and the world's best selling rum, Bacardi.

How is this relevant to you?

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To put it simply... I'm an enabler. I know how to bring the right people together in successful problem-solving.

# Experience

# ARTESANO RUM CORPORATION

Chief Executive Officer

July 2020 - Present (2 years 8 months)

Jayuya, Puerto Rico

My mission is simple, but not an easy:

Get all my potential consumers to taste Ron Artesano, tell our story, educate about rum and take our brand around the world.

# LA DESTILERIA CRAFT SPIRITS

Director Of Business Development

March 2020 - September 2022 (2 years 7 months)

Jayuya, Puerto Rico

My mission is to create and nurture unique brands, and to develop their potential worldwide.

# Facsimile Paper Connection

Manager

April 2019 - May 2021 (2 years 2 months)

Puerto Rico

# Muñoz-Gonzalez S.C.

Problem Solver / Change Agent / Creator

April 2015 - July 2020 (5 years 4 months)

San Juan

I create profit for my clients by finding creative solutions to just about any marketing or business challenge they might be facing. My strongest suit? The Alcoholic Beverage Industry.

I have rock solid experience in:

- Creative Advertising
- Sales
- Product Packaging
- Budget Management & Planning
- Distributor Management
- Public Speaking

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• Client Management
• Strategic Planning & Brand Planning
• Sales

As a Consultant, I have been a key player in challenging projects such as:

• Co-creating a globally implemented corporate communications campaign
• Co-Creating a proprietary research platform (OPINATION)
• Creating a plan for a new manufacturing project
• Co-creating two brands
• Co-creating a specialized industry event
• Coordination & co-production of a full summer program with 13 events, big & small for a leading beer brand

Client portfolio includes Méndez & Co., Heineken, Amgen Pharmaceuticals, MMM, Old Harbor and several other local businesses.

Achievements:

• Managed successfully Heineken Puerto Rico's Vive la Verde Desde El Mar con Millo Torres summer project, presenting a total of 13 concerts, small and big as well as coordinating all sales, marketing, promotions and production aspects of all the events. Heineken Puerto Rico's Vive la Verde Desde el Mar final event broke the attendance record for Bahía Urbana with over 9,300 fans.
• Successfully developed phase 1 & 2 of corporate communications campaign for Amgen Pharmaceuticals Puerto Rico, achieving global implementation for a campaign in all Amgen sites worldwide.

# OPINATION

Partner

May 2017 - January 2020 (2 years 9 months)

Puerto Rico area

OPINATION is a real time social media and research platform that gives voice to people while providing actionable insights to brands.

Why OPINATION?

- You get the facts in Real-Time
- Biggest consumer sample on the subjects that matter to you
- You can keep an open conversation with your consumers
- Flash Surveys
- Segmentation, Sub-segmentation and Micro-segmentation of your consumer data - - Great cost per consumer
- Multidisciplinary team gives perspective to our projects

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Cinema Bar 1950

Founding Partner

October 2013 - May 2015 (1 year 8 months)

Cuartel de Ballaja, Old San Juan, Puerto Rico

Cafe, Boutique Cinema & Restaurant all under one roof at the heart of Old San Juan, Puerto Rico...right in front of El Morro.

http://www.cinemabar1950.com/

Bacardi

Brand Manager / Promotions Director

June 2013 - March 2015 (1 year 10 months)

San Juan, Puerto Rico

Brand management for Bacardi Rums in Puerto Rico, as well as Promotions Director for the local market.

Constantly developing new strategies to achieve strong brand engagement and affinity with our consumers. Responsibilities include: Brand Planning, budget planning & management, sales analysis, promotion planning, supervision and execution

Achievements:

- Twelve (12) months of consecutive market share growth for Bacardi Superior in Supermarket segment
- Maintain Bacardi's total market share in a 2% declining white rum business
- Improve size mix value proposal for the company from small sizes to big sizes to improve brand NSV
- Grow Bacardi's consumption in Hotels, bars & restaurants by 2% YTD
- Significantly improve Brand association with Cuba Libre & Mojito cocktails vs competition (IPSOS, Dec 13)
- Improve quality and relevance factors for the Brand (IPSOS, Dec 13)
- Improve overall Brand Equity Index (IPSOS, Dec 13)
- Improve "Fans" and "Adorers" for the Brand in Brand Adoration Matrix (BAM) (IPSOS, Dec 13)

Cervecera de Puerto Rico

Brand Manager

February 2007 - June 2013 (6 years 5 months)

Mayaguez, Puerto Rico

Responsible for all aspects of the Malta India business in Puerto Rico and it's growth from 62% market share to 86% in 5 years. Duties included strategic planning, budget management, advertising, promotions, brand integrations,

Page 4 of 6

production planning and forecasting. Managed and analyzed sales data and trends for both Malta India & Medalla Light. Part of the team that made Medalla Light the #1 beer in Puerto Rico.

I managed for Medalla Light sports sponsorships, brand integrations, Team Medalla Light surfing program, Restaurants & Hotel sales and relations, tactical efforts around the Island and new projects for Cervecera de PR. Served as a liaison between Cervecera de PR and Coca-Cola Distributors for both brands.

# Achievements:

- Increase sales for Malta India from 3,301,000 cases in 2007 to 4,878,000 in 2010 with double-digit growth in 2008 & 2009.
- Increase Malta India's total market share from 69.3% in 2007 to 80.2% in 2013 (IRI).
- Successful price increase planning for Malta India in 2011 resulting in record profit for Malta India (Cervecera de PR) in the last 10 years.
- Co-Manage Cervecera de Puerto Rico's sponsorship for the Central American Games held in Puerto Rico "Mayaguez 2010" overseeing production for promotional packages for Malta India & Medalla Light, signage for the event, collateral events and sales efforts.
- Co-manage Medalla Light promoter's budgets from 2010 avoiding budget overruns from promoters.
- Develop and manage key account relations for Medalla Light.
- Develop and manage Medalla Light's surfing program from 2011 until 2013
- Manage key negotiations for Fiestas de la Calle San Sebastian 2011 & 2012.
- Successful partnership with 20th Century Fox guaranteeing "First Right of Refusal" as a promotional partner for any movie to be presented in Puerto Rico by the company for Malta India in our category.

Guerrilla by Guerrilla, Inc.

President

2005 - 2010 (5 years)

Self-owned company specialized in alternate media and advertising, commonly referred to as Guerrilla. Provided alternate media outsource, as well as proprietary media like Napkin Media. Freelance advertising and marketing advisor.

Key Communications - De la Cruz & Associates

Creative Director

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February 2005 - February 2006 (1 year 1 month)

Creative direction for all agency's clients.

Supervise, validate and present creative concepts for new business prospects.

Young & Rubicam

Art Director

2003 - 2005 (2 years)

Art direction for creative concepts for brands like: Citibank, SunCom (now T-Mobile), ACH Foods, Heineken, Bodega de Mendez. Direct marketing for Citi.

Creative Awards: New York Film Festival, Cuspide, WPP's Blue Book (Top print ads in the world).

Grey

Art Director

1998 - 2002 (4 years)

Responsible for brands like Coors Light and Pearle Vision amongst others.

Duties included Coors Light Direct Marketing program (Club Coors), promotions and events concepts and advertising. Creative Awards: Cuspide, Graphis 2005 World Book.

## Education

School of Life

Design, Advertising, Marketing, Business, Start-ups, Entrepreneurship, Leadership, Finance, Sales · (1993 - 2027)

Universidad de Puerto Rico - Mayaguez

Dropped-Out, En route to Computer Engineering · (1990 - 1992)

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**Attachment 7:** `document_7.pdf`

Contact

www.linkedin.com/in/jose-ernie-torres-78b3952 (LinkedIn)

# Jose Ernie Torres

Financial Analyst (CPA)

Denver, Colorado, United States

## Experience

Mastercraft Cabinets, Inc.

Financial Analyst

July 2005 - Present (17 years 8 months)

Bacardi Plastic

Financial Analyst

September 1999 - June 2005 (5 years 10 months)

## Education

Solvay Brussels School of Economics and Management

MBA · (1998 - 1999)

Universidad de Puerto Rico

BBA, Accounting · (1992 - 1996)

Page 1 of 1

**Attachment 8:** `document_8.pdf`

Contact

www.linkedin.com/in/ljcruzrivera
(LinkedIn)

Top Skills

Risk Management

Information Technology

New Business Development

# Luis Jose Cruz-Rivera

Senior Executive Partner in Technology and Inspired Master Distiller
Puerto Rico

## Summary

Mr. Cruz-Rivera has over 20 years in technology solution development, business consulting, and corporate management, serving multidisciplinary and complex engagements in both the private and government sectors. Luis has a breath of experience in setting the direction of new business opportunities, tailored solution development, enterprise architecture, data analytics, intellectual property exploitation, and partnership development to effectively meet growth, technical, financial, and business objectives.

He has also is a creative force that leads La Destilería designing spirits (winning 14 medals for his approach to Rum) process improvements, technique evolution. Focused on innovation to drive new experience and memories.

His management experience includes strategic plan and key performance indicator development, developing teams, and executing plans to meet near-term goals and long-range strategies. He has excelled in cyber and system engineering, enterprise architecture, and R&D, not to mention distillery plant design, operations and distilled spirits design.

Mr. Cruz-Rivera has focused his career on the effective management of technical and business innovation, always striving to achieve and maintain a competitive edge and enduring value that adapts to the dynamic and demanding requirements of national and corporate priorities.

A U.S. Army veteran and a member of numerous professional and civic organizations, Mr. Cruz-Rivera obtained his BS in Electrical Engineering from Prairie View A&M University and graduate work from Stanford University and GA Tech where he supported the Intelligence Community, as a consultant through SAIC, on cyber security, cyber-physical vulnerability, and supply chain risk. As a serial entrepreneur for over a decade, he supported

Page 1 of 6

venture capital, hi-tech venture development organizations, and US government clients. Most recently before La Destilería and co-founding WhiteHawk, he was VP at Resilient in 2014, and worked as a Technical Director at TASC supporting Cyber and IT and the DHS DNDO programs in solution development, systems engineering, business development and project management. Where he was instrumental in the identification of business and technical models for multiple customers.

## Experience

WhiteHawk Inc

Co-Founder

June 2016 - Present (6 years 9 months)

Alexandria, Virginia

WhiteHawk helps match cyber security need to best possible solution. We provide a client centric view which accounts for a 360 protection approach to facilitate customer investment and operational planning. Our advanced algorithms and remediation approach helps mid-sized and small companies to build and provide secure environment that supports business value. Therein I am responsible for the enterprise, technical, and security architecture, the development teams, and the overall management of the service delivery framework we deploy. Innovation management, delivery management, cyber consulting services, algorithm development, intellectual property development, are all in a good day's work...

## LA DESTILERIA CRAFT SPIRITS

Chief Spirits Engineer

October 2016 - Present (6 years 5 months)

Jayuya, PR

Celebrating Life as Art, we bring new premium expressions of Rum to life and build on the quality Rum heritage of the Island. My job is to imagine how to execute every small batch to quality standards and build unique expressions in every bottle we send out to the world!

At La Destilería, I focus on building teams that deliver unique high quality distilled spirits through an Agile based product delivery model that unifies spirits manufacturing with artistry and craftsmanship using an innovative Kanban-lean manufacturing model. We have received 14 medals in less than

Page 2 of 6

6 years for our spirits. Lead 3rd party manufacturing in support of Clients like Artesano Rum Corporation.

# Hilton

Sr. Director, Enterprise architect

November 2018 - July 2022 (3 years 9 months)

Mclean, Virginia

Directed enterprise architecture integration and technology strategy. Involved in roadmap development and innovation planning that spanned 15 brands and over 5000 hotels worldwide. Managed risk and solution review for several products and architecture of same.

# Resilient

Vice President of Govt and Industry Programs

October 2014 - June 2016 (1 year 9 months)

DC Area

Resilient, a pioneer in the field of resilience metrics, uses innovative big data analytics to measure the capacity of the world's leading businesses, governments and institutions to anticipate disruptions, adapt to events and create lasting value. As Vice President of Government and Industry Programs, I support business and market intelligence, strategic planning, process innovation, development of data science initiatives, information security solutions, among other responsibilities. Exciting times...

# Sigma Lambda Beta International Fraternity Inc.

Chairman, Executive Board of Directors

June 2012 - December 2014 (2 years 7 months)

Enhancing community engagement and collegiate membership services to increase volunteerism and multi-cultural graduation rates across the US. Providing non-profit strategic planning and operational assessments to impact social justice and organize community outreach to increase access to higher education within un-served and under served population.

# TASC, Inc.

3 years 1 month

Technical Director, Cyber and IT Division

April 2014 - September 2014 (6 months)

Leading the cyber, information assurance, IT modernization, data research and innovation program strategies supported by the division. Additionally serving as solution architect and senior consultant on multiple system

Page 3 of 6

engineering and development opportunities. Responsible to grow and leverage organizational resources, identifying technical strategy, mitigating risks, and measuring performance across the CIT division portfolio. Provide cyber and innovation services to transform business agility within division and sector.

# Senior Section Manager, Programs

September 2011 - April 2014 (2 years 8 months)

Infrastructure Protection and Security Business Unit, DNDO Technical Services

Supporting complex DHS and Fed Civil customer engagements and solution development projects. Led technical and business management roles.

Responsible for technical direction, enterprise and service improvements, and systems engineering discipline for several DHS engagements. Interest in driving enterprise innovation, business assessment models, intellectual capital strategy, partnership development, and enabling strategic direction for products and services.

# ManTech

Technical Director

February 2007 - September 2011 (4 years 8 months)

Senior manager for DHS system engineering and acquisition support program. Overall responsible for project team KPIs, QA framework, and cross-functional integration efforts in support of solution development mission. Primary customer point of contact for expert knowledge of solution development across ideation, prototyping, frameworks, design, development, and testing phases.

# Sentric Consulting, LLC

Principal, Technology Manager

February 2008 - August 2011 (3 years 7 months)

Managed BPR and ERM portfolio clients. Responsible for solution development, innovation efforts, and intellectual property strategy management. Led business strategy for telecommunications and manufacturing accounts, client business development pipelines, client strategic alliance development, and ensured talent sourcing and development plans ensure performance metrics were met.

# QCV LLC

Partner

March 2009 - May 2010 (1 year 3 months)

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Partner investor in entertainment venues and events within the Ft.Walton Beach area. Also support business development and financial services with region.

CCG Corp

Program Manager

March 2003 - October 2007 (4 years 8 months)

Program Manager in charge of RF MEMS lifecycle from concept inception to limited production and testing Engineering Lead for wireless security and surveillance design and product development.

WalterPan

TI.GER Student GT

2004 - 2005 (1 year)

Solution and Market Development Lead for electronic kiosk deployment for e-government and retail solutions.

SotoCom, Inc

CTO

April 2002 - December 2004 (2 years 9 months)

Responsible for technology commissioning and deployment of pre-Wi-Max services for niche data markets supporting university and residential markets.

Stanford University

grad student

2001 - 2003 (2 years)

US Army

1/4 CAV; 7/158th Aviation Regiment

1992 - 1995 (3 years)

Ft Riley, KS; Giebelstadt Army Airfield, Germany

# Education

Stanford University

MSEE, EE/MS&E · (August 2001 - August 2003)

Georgia Institute of Technology

EE/BioE · (2003 - 2005)

Page 5 of 6

University of Minnesota

MSE · (2000 - 2001)

Prairie View A&M University

BSEE, EE/Math/Mil.Sci. · (1996 - 2000)

Page 6 of 6

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM C

### UNDER THE SECURITIES ACT OF 1933

### Issuer Information

**Name of Issuer:** Artesano Rum Corporation

**Legal Status:** Corporation

**Jurisdiction of Incorporation/Organization:** PR

**Date of Organization:** 07-13-2020

**Physical Address:** Villas del Este 7, San Juan, PR, 00926

**Issuer Website:** http://www.ronartesano.com

**Is there a Co-Issuer?:** No

### Annual Report Disclosure Requirements

**Current Number of Employees:** 3

**Total Assets (Most Recent Fiscal Year):** $133,337.96

**Total Assets (Prior Fiscal Year):** $105,335.00

**Cash & Cash Equivalents (Most Recent Fiscal Year):** $20,404.49

**Cash & Cash Equivalents (Prior Fiscal Year):** $97,696.25

**Accounts Receivable (Most Recent Fiscal Year):** $49,300.50

**Accounts Receivable (Prior Fiscal Year):** $0.00

**Short-Term Debt (Most Recent Fiscal Year):** $4,819.15

**Short-Term Debt (Prior Fiscal Year):** $0.00

**Long-Term Debt (Most Recent Fiscal Year):** $0.00

**Long-Term Debt (Prior Fiscal Year):** $0.00

**Revenues/Sales (Most Recent Fiscal Year):** $49,300.50

**Revenues/Sales (Prior Fiscal Year):** $0.00

**Cost of Goods Sold (Most Recent Fiscal Year):** $27,188.80

**Cost of Goods Sold (Prior Fiscal Year):** $0.00

**Taxes Paid (Most Recent Fiscal Year):** $0.00

**Taxes Paid (Prior Fiscal Year):** $0.00

**Net Income (Most Recent Fiscal Year):** $-93,796.19

**Net Income (Prior Fiscal Year):** $0.00

### Signatures

**Issuer:** Artesano Rum Corporation

**Signature:** Jose J. Muoz Gonzalez

**Title:** Founder & CEO

---

**Signature:** Francisco Javier Herrera Orta

**Title:** Rum Maestro

**Date:** 02-08-2023

---

**Signature:** Jose Ernesto Torres

**Title:** CFO

**Date:** 02-08-2023

---

**Signature:** Jose J. Muoz Gonzalez

**Title:** Founder & CEO

**Date:** 02-08-2023