# EDGAR Filing Document

**Accession Number:** 0001788257
**File Stem:** 0001213900-25-067370
**Filing Date:** 2025-7
**Character Count:** 45446
**Document Hash:** fb900546db0c9288996765e227a181e6
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001213900-25-067370.hdr.sgml**: 20250724

**ACCESSION NUMBER**: 0001213900-25-067370

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 4

**CONFORMED PERIOD OF REPORT**: 20250724

**FILED AS OF DATE**: 20250724

**DATE AS OF CHANGE**: 20250724

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** BETTERWARE DE MEXICO, S.A.P.I. DE C.V
- **CENTRAL INDEX KEY:** 0001788257
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 000000000
- **STATE OF INCORPORATION:** O5
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39251
- **FILM NUMBER:** 251147490

**BUSINESS ADDRESS:**
- **STREET 1:** LUIS ENRIQUE WILLIAMS 549
- **STREET 2:** BELENES NORTE
- **CITY:** ZAPOPAN, JALISCO
- **STATE:** O5
- **ZIP:** 45145
- **BUSINESS PHONE:** 52 (33) 3836 0500

**MAIL ADDRESS:**
- **STREET 1:** LUIS ENRIQUE WILLIAMS 549
- **STREET 2:** BELENES NORTE
- **CITY:** ZAPOPAN, JALISCO
- **STATE:** O5
- **ZIP:** 45145

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Betterware de Mexico, S.A.B. de C.V.
- **DATE OF NAME CHANGE:** 20200908

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Betterware de Mexico, S.A.B.I. de C.V.
- **DATE OF NAME CHANGE:** 20200731

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Betterware de Mexico, S.A.P.I. de C.V.
- **DATE OF NAME CHANGE:** 20200313

**UNITED STATES** 

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20546**

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16** 

**UNDER THE SECURITIES EXCHANGE ACT OF 1934**

July 2025

Commission File Number: 001-39251

**BETTERWARE DE MÉXICO, S.A.P.I. DE C.V.**

(Name of Registrant)

**Luis Enrique Williams 549** 

**Colonia Belenes Norte**

**Zapopan, Jalisco, 45145, México**

**+52 (33) 3836-0500**

(Address of Principal Executive Office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | |
|:---|:---|
| **BETTERWARE DE MÉXICO, S.A.P.I. DE C.V.** | **BETTERWARE DE MÉXICO, S.A.P.I. DE C.V.** |
| By: | /s/ *Luis Campos* |
| Name: | Luis Campos |
| Title: | Board Chairman |

---

Date: July 24, 2025

**Exhibit Index**

---

| | |
|:---|:---|
| **Exhibit No.<u> </u>** | **Description** |
| 99.1 | [BeFra Second Quarter 2025 Earnings Release](ea024998001ex99-1_betterware.htm) |

---

## Exhibit 99.1

**Exhibit 99.1**

![](ex99-1_001.jpg)

![](ex99-1_002.jpg)

**Message from the President and CEO**

Following a challenging first quarter, we closed the first half of 2025 with a **return to top-line and EBITDA growth, as well as strong profitability and Free Cash Flow**, thanks to improved market conditions and to effectively navigating a volatile operating environment shaped by global economic uncertainty and shifting trade dynamics. We remain confident in our long-term growth strategy and BeFra's strong underlying fundamentals.

Second quarter **consolidated revenue grew 5.1%** year-over-year, bringing **first-half growth to 1.0%**. The rebound in the quarter was primarily driven by the strong performance of our beauty business, **Jafra Mexico**, which grew 10.9%, along with a strong sequential recovery at **Betterware Mexico vs Q1 2025**. It is important to highlight that the Associate base and activity levels of both businesses grew quarter-over-quarter, another encouraging area of growth. In the same line, revenues at **Jafra US** experienced a strong sequential rebound vs Q1 2025, including a strong associate base growth QoQ, all despite a difficult consumer market in the US. Expanding to new geographic markets remains one of our growth pillars, so we are delighted to announce that, following a successful launch of **Betterware Ecuador** in May, we surpassed our initial projections to reach 2,500 Associates there in the first two months of operation in the country.

**EBITDA increased 3.5% YoY**, reflecting a strong recovery in Q2 following the temporary effects seen in Q1 2025. **EBITDA margin reached 19.1%,** in line with our normal profitability levels, highlighting the strength of the rebound and the efficiency of our commercial and operational strategies.

We continue to manage the company with financial discipline and long-term focus, positioning BeFra to effectively capitalize on opportunities if market conditions continue improving and to execute our long-term growth strategy. As expected, we generated **positive free cash flow of $592M** in the quarter, up 29.2% YoY and representing quarterly conversion of 87.2% of EBITDA and a year-to-date conversion of 44.2% of EBITDA, more than offsetting the temporary cashflow constraint in Q1 2025. Additionally, Net Debt-to-EBITDA improved sequentially and was a healthy 1.97x at quarter-end.

This quarter's results and the momentum we have regained are encouraging, making us **cautiously optimistic about the second half of the year**, as we reinforce our near-term commercial strategies to further increase growth, profitability, and cash flow generation during this time. For perspective on the strength our business model, growth strategy and brands, we note that recent studies show that both brands in Mexico outpaced the Mexican home goods and beauty markets growth rate in 2024 by ~3-5 times. These figures demonstrate our ability to deepen BeFra's penetration of Mexican households and expand our share of both market segments.

Thank you for your continued trust in BeFra—we look forward to updating you on our progress in the second half of the year.

**Andrés Campos Chevallier**

**President and CEO BeFra Group**

![](ex99-1_002.jpg)

**Q2 2025 Select Consolidated Financial Information**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Q2** | **Q2** | **Q2** | **H1** | **H1** | **H1** |
| <br>***Results in '000 MXN*** | **2025** | **2024** | **2024** | **2025** | **2024** | **2024** |
| **Net Revenue** | $**3562643** | $3389393 | +5.1% | $**7061794** | $6991896 | +1.0% |
| **Gross Margin** | **67.1%** | 67.8% | -68 bps | **66.7%** | 68.8% | -213 bps |
| **EBITDA** | $**678812** | $656136 | +3.5% | $**1214077** | $1411525 | -14.0% |
| **EBITDA Margin** | **19.1%** | 19.4% | -30 bps | **17.2%** | 20.2% | -300 bps |
| **Net Income** | $**327306** | $303820 | +7.7% | $**478700** | $598984 | -20.1% |
| **EPS** | $**8.77** | $8.14 | +7.7% | $**12.83** | $16.05 | -20.1% |
| Free Cash Flow | $592152 | $458437 | +29.2% | $536311 | $818092 | -34.4% |
| **Net Debt / EBITDA** | **1.97** | 1.80 |  | **1.97** | 1.80 |  |
| Interest Coverage | 3.32 | 3.23 |  | 3.32 | 3.23 |  |
| **Associates** |  |  |  |  |  |  |
| Avg. Base | 1122548 | 1176607 | -4.6% | 1130483 | 1196024 | -5.5% |
| EOP Base | 1128009 | 1150438 | -1.9% | 1128009 | 1150438 | -1.9% |
| **Distributors** |  |  |  |  |  |  |
| Avg. Base | 62906 | 65752 | -4.3% | 62381 | 64560 | -3.4% |
| EOP Base | 64159 | 65810 | -2.5% | 64159 | 65810 | -2.5% |

---

&nbsp;&nbsp;&nbsp;&nbsp;· **Revenue Growth Resumed:** BeFra returned
to year-over-year growth in Q2, with **consolidated net revenue increasing 5.1% YoY**. This marks a solid recovery after a challenging
Q1, and it reflects improving momentum across business units.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o **Betterware Mexico** grew strongly on a sequential basis, **narrowing a 9.8% decline in Q1 to a 1.2% decline in Q2**. The **QoQ 4.0% rebound** was stronger compared to an average QoQ contraction
of 4.5% over the last three years, confirming that it more than offset any possible seasonal effects. It is also relevant to point out
that the business achieved net Associate growth, with the base expanding sequentially **from 649K to 670K** at the end of the period.
Of note, this marked the first net growth in a quarter since Q1 2021, which makes management cautiously optimistic that performance will
continue to improve in the second half of the year.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o **Jafra US** achieved 15.6% sequential sales growth. The
Company has taken relevant steps to ignite growth in this promising market, including a complete revamp of the compensation plan, implemented
in April and May.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o **Betterware Latam**, while still small, is yielding good
results, with Central America recovering growth under new leadership, and new revenue coming from Ecuador, which Betterware entered in
May. Currently, management is assessing entering Colombia in 2026, using the same strategy as Ecuador. It is important to remember that
Central America and the Andean Region combined are equivalent in market value to Mexico.

&nbsp;&nbsp;&nbsp;&nbsp;· **Strong Profitability Rebound QoQ, with an EBITDA increasing 3.5% YoY and Margin reaching 19.1%** for the quarter, after the temporary effects observed in Q1 2025. EBITDA growth
was driven by higher margins at Jafra Mexico and was slightly affected by a lower gross margin at Betterware Mexico, the result of implementing
pricing strategies to drive revenue growth through greater "line items" accessibility.

&nbsp;&nbsp;&nbsp;&nbsp;· **Strong Positive Free Cash Flow has returned,** after non-recurrent events that affected Q1 2025 cash flow, reaching 87.2% of EBITDA for the second quarter. A stronger FCF is expected
in the coming quarters and an annual level equivalent to historical cashflow conversion of ~60%.

&nbsp;&nbsp;&nbsp;&nbsp;· **Net Income grew 7.7% in the quarter,** mainly
due to lower interest rates in Mexico and a $45M peso decrease in income tax.

For more details, please refer to the results of each business unit.

![](ex99-1_002.jpg)

**Financial Performance**

**Balance sheet at the end of Q2 2025.**

**Liquidity ratios**

BeFra's cash flow is returning to its natural operating cash cycle, after first quarter's the non-recurring events. Cash generation is expected to continue improving in the coming quarters.

---

| | | | |
|:---|:---|:---|:---|
|  | **Q2 2025** | **Q2 2024** | **∆** |
| Current Ratio | 0.93 | 1.03 | *-9.5 %* |
| FCF / Adj. EBITDA | 87.2% | 69.9% | *+1,736 bps* |
| CCC (days) | 65 | 42 | *+23 days* |

---

\* CCC: Cash Conversion Cycle

 **Asset Light Business – Low fixed cost structure**

BeFra's asset-light business model continues to be a key pillar of business resilience. The YoY decrease in fixed assets was due to the strategic sale of Jafra Mexico's real estate assets last year, as part of the Company's commitment to its asset-light strategy. Additionally, management continues to search for other ways to further optimize SG&A.

---

| | | | |
|:---|:---|:---|:---|
|  | **Q2 2025** | **Q2 2024** | **∆ bps** |
| Fixed Assets / Total Assets | 16.8% | 26.5% | *-972 bps* |
| Variable Cost Structure | 75.1% | 76.7% | *-166 bps* |
| Fixed Cost Structure | 24.9% | 23.3% | *166 bps* |
| SG&A / Net Revenues | 45.6% | 46.5% | *-89 bps* |

---

**Return on Investment**

Over many years, BeFra has consistently delivered solid returns on investment. Although the results of Q2 were good, first-half profitability was impacted by a very challenging operating environment and weak performance in Q1. However, management views both as short-term in nature and is confident in the long-term value-creation capacity of the Company's business model and growth strategy.

---

| | | | |
|:---|:---|:---|:---|
|  | **Q2 2025** | **Q2 2024** | **∆** |
| Equity Turnover | 12.07 | 8.73 | *+38.3 %* |
| ROE | 50.4% | 76.9% | *-2,656 bps* |
| ROTA | 10.5% | 18.4% | *-784 bps* |
| Dividend Yield | 12.66% | 10.69% | *+196 bps* |

---

**Debt Leverage**

BeFra's current level of debt primarily reflects two key strategic initiatives: the acquisition of Jafra in 2022 and the investment in the Betterware Campus. Management remains firmly committed to our debt reduction strategy and expects to reduce leverage during H2 25.

---

| | | | |
|:---|:---|:---|:---|
|  | **Q2 2025** | **Q2 2024** | **∆%** |
| Debt to EBITDA | 2.12 | 1.95 | *+8.4 %* |
| Net Debt to EBITDA | 1.97 | 1.80 | *+9.2 %* |
| Interest Coverage | 3.32 | 3.23 | *+3.0 %* |

---

\* Equity Turnover = Net Revenues TTM / Equity

\* ROE = Net income TTM / Stockholders Equity

\* ROTA = Net Income TTM / (Cash + Accounts Receivable + Inventories + Fixed Assets)

\* Calculation of Dividend Yield Using the Closing Price on June 30, 2025, which was $8.65.

**Capital Allocation**

**Quarterly Dividend:** Considering BeFra's results to date and, remaining committed to enhancing shareholder value through quarterly dividends, the Board of Directors has proposed maintaining a Ps. 200M dividend for Q2 2025, pending approval at the Ordinary General Shareholders' Meeting on July 31, 2025.

**2025 Guidance**

The Company remains committed to the full-year guidance issued earlier this year and will continue to monitor the business progress closely.

---

| | | | |
|:---|:---|:---|:---|
|  | **2025** | **2024** | **Var %** |
| Net Revenue | $14900 - $15300 | $14101 | ≈ 6.0% - 9.0% |
| EBITDA | $2900 - $3000 | $2775 | ≈ 6.0% - 9.0% |

---

*\** *Figures in millions Pesos.*

![](ex99-1_002.jpg)

**Q2 2025 Financial Results by Business**

**Betterware Mexico**

**Key Financial and Operating Metrics**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Q2** | **Q2** | **Q2** | **H1** | **H1** | **H1** |
| <br>***Results in '000 MXN*** | **2025** | **2024** | **2024** | **2025** | **2024** | **2024** |
| **Net Revenue** | $**1458593** | $1476375 | -1.2% | $**2861658** | $3031402 | -5.6% |
| **Gross Margin** | **55.2%** | 56.4% | -127 bps | **55.2%** | 58.3% | -304 bps |
| **EBITDA** | $**290745** | $304467 | -4.5% | $**552238** | $686574 | -19.6% |
| **EBITDA Margin** | **19.9%** | 20.6% | -69 bps | **19.3%** | 22.6% | -335 bps |
| **Associates** |  |  |  |  |  |  |
| Avg. Base | 657317 | 713144 | -7.8% | 651338 | 714895 | -8.9% |
| EOP Base | 670349 | 699033 | -4.1% | 670349 | 699033 | -4.1% |
| Monthly Activity Rate | 65.6% | 66.4% | -76 bps | 65.6% | 67.0% | -147 bps |
| Avg. Monthly Order | $2153 | $2027 | +6.2% | $2152 | $2040 | +5.5% |
| **Distributors** |  |  |  |  |  |  |
| Avg. Base | 42062 | 44953 | -6.4% | 41632 | 43920 | -5.2% |
| EOP Base | 43292 | 45009 | -3.8% | 43292 | 45009 | -3.8% |
| Monthly Activity Rate | 98.8% | 98.0% | +74 bps | 98.3% | 98.3% | +7 bps |
| Avg. Monthly Order | $22347 | $21669 | +3.1% | $22440 | $22626 | -0.8% |

---

&nbsp;&nbsp;&nbsp;&nbsp;· **Revenue Rebound of 4.0% QoQ growth,** was
driven mainly by three factors: 1) a lower "line item" gross margin, to make these items more competitive and to regain their
level within total sales mix, which is expected to help the overall gross margin; 2) exceptional product innovation, especially in the
Home Solutions and Kitchen categories, together with a strong seasonal portfolio performance and, 3) a strengthened incentive program
that is beginning increase the acquisition rates and which has resulted in the **first quarter of QoQ Associate growth since Q1 2021**.
It is important to highlight that the Distributor base also expanded in the quarter. Finally, we find important to communicate that according
to Betterware's proprietary market research, the general home goods market in Mexico contracted by ~1.0% in 2024, while Betterware
Mexico outperformed with a 4.6% growth rate in the period—underscoring the strength and differentiation of the Company's business
model.

&nbsp;&nbsp;&nbsp;&nbsp;· **EBITDA Margin remained strong, despite the gross margin shortfall.** The Company continues to look for operational efficiencies that can raise EBITDA levels **back to our 23.0%-25.0% expectations**. As topline growth resumes, the EBITDA margin is expected to improve in the second half of the year.

&nbsp;&nbsp;&nbsp;&nbsp;· **Inventory Reduction:** Efforts to reduce inventory levels resulted in a **$98M decrease in excess stock** in the first half, improving working
capital and supply chain efficiency. These efforts will continue through the rest of the year, with the objective of bringing inventory
levels back in line with historical levels in the coming quarters.

**<u>Q3 2025 Priorities</u>**

&nbsp;&nbsp;&nbsp;&nbsp;· **Optimize Sales Mix & Pricing:** The
Company will maintain its Q2 pricing strategy to continue making line items more accessible and expect this to drive revenue growth going
forward.

&nbsp;&nbsp;&nbsp;&nbsp;· **Enhanced incentive plan:** With a new compensation
plan successfully implemented in the first half, the Company has continued to refine some programs to maintain the momentum in sales force
expansion.

&nbsp;&nbsp;&nbsp;&nbsp;· **Personal Tagging:** Launch of a program
that enables a closer follow up of the Distributors and Associates journey, with targeted approaches to boost sales, recruitment and retention.

&nbsp;&nbsp;&nbsp;&nbsp;· **Continue Optimizing Inventory:** Use real-time
sell-through data to better manage purchasing cycles and further reduce excess inventory.

![](ex99-1_002.jpg)

**Jafra Mexico**

**Key Financial and Operating Metrics**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Q2** | **Q2** | **Q2** | **H1** | **H1** | **H1** |
| <br>***Results in '000 MXN*** | **2025** | **2024** | **2024** | **2025** | **2024** | **2024** |
| **Net Revenue** | $**1853832** | $1671137 | +10.9% | $**3723650** | $3521133 | +5.8% |
| **Gross Margin** | **75.3%** | 77.0% | -167 bps | **74.4%** | 77.2% | -284 bps |
| **EBITDA** | $**393360** | $344478 | +14.2% | $**680066** | $727598 | -6.5% |
| **EBITDA Margin** | **21.2%** | 20.6% | +61 bps | **18.3%** | 20.7% | -240 bps |
| **Associates** |  |  |  |  |  |  |
| Avg. Base | 438041 | 432450 | +1.3% | 453199 | 450870 | +0.5% |
| EOP Base | 429472 | 419931 | +2.3% | 429472 | 419931 | +2.3% |
| Monthly Activity Rate | 49.8% | 50.5% | -74 bps | 50.1% | 52.2% | -204 bps |
| Avg. Monthly Order | $2495 | $2284 | +9.2% | $2457 | $2261 | +8.7% |
| **Distributors** |  |  |  |  |  |  |
| Avg. Base | 19036 | 19073 | -0.2% | 19093 | 18913 | +1.0% |
| EOP Base | 18966 | 19035 | -0.4% | 18966 | 19035 | -0.4% |
| Monthly Activity Rate | 94.1% | 93.1% | +99 bps | 94.6% | 94.6% | -3 bps |
| Avg. Monthly Order | $2855 | $2693 | +6.0% | $2800 | $2545 | +10.0% |

---

&nbsp;&nbsp;&nbsp;&nbsp;· **Accelerated Revenue Momentum,** mainly due
to: 1) strong performance across the Fragrance, Color and Skin Care categories; 2) a brand refresh that continues to positively impact
Jafra's product offering as well as salesforce activity and retention, with key brands like Navigo and Royal Jelly outperforming
expectations; and 3) new productivity incentives. It is important to stand out that growth comes together with Associates and Distributors
base growth, similar to Betterware, which continues to set a strong prospect for the future. The Company also finds important to stand
out, that according to data from Euromonitor and Kantar, the beauty market in Mexico grew by ~5.0% in 2024. In contrast, Jafra Mexico
delivered exceptional growth at a rate of 13.0%—nearly three times the market—further validating the strength of Jafra's
commercial strategy and execution.

&nbsp;&nbsp;&nbsp;&nbsp;· **EBITDA for the quarter grew 14.2% YoY, with the margin expanding to 21.2%**, a strong result driven by sales volume growth, an improved sales mix, as previously noted, and disciplined
cost management.

**<u>Q3 2025 Priorities</u>**

&nbsp;&nbsp;&nbsp;&nbsp;· **Accelerate Recruitment & Activation:** Expand
Associate base via better incentives for productivity and growth.

&nbsp;&nbsp;&nbsp;&nbsp;· **Drive Core Category Growth Through Product Renewals & Innovation:** Launch of rebranded key products and seasonal sets in Fragrance, Skin Care and Body Care categories, as
well as the launch of new products on Jafra's Skin Care line, such as BioLab with a new spot remover.

&nbsp;&nbsp;&nbsp;&nbsp;· **Maintain Margin Discipline:** Calibrate
promotional intensity, while recalibrating and improving forecast capacities to reduce excess inventories.

&nbsp;&nbsp;&nbsp;&nbsp;· **New "Purple Guide":** simplified
Jafra's incentives plan communication, and new printed version available to all Distributors and Associates for the first time.

&nbsp;&nbsp;&nbsp;&nbsp;· **Inventory Management:** Improve the Sales
and Operational Planning process and introduce more suitable Minimum Order Quantities.

![](ex99-1_002.jpg)

**Jafra US**

**Key Financial and Operating Metrics**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Q2** | **Q2** | **Q2** | **H1** | **H1** | **H1** |
| <br>***Results in '000 MXN*** | **2025** | **2024** | **2024** | **2025** | **2024** | **2024** |
| **Net Revenue** | $**250218** | $241881 | +3.4% | $**476486** | $439361 | +8.4% |
| **Gross Margin** | **76.0%** | 73.6% | +239 bps | **75.0%** | 73.8% | +118 bps |
| **EBITDA** | $**-5293** | $7192 | -173.6% | $**-18227** | $-2646 | -588.9% |
| **EBITDA Margin** | **-2.1%** | 3.0% | -509 bps | **-3.8%** | -0.6% | -322 bps |

---

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| | **Q2** | **Q2** | **Q2** | **H1** | **H1** | **H1** |
| <br>***Results in '000 USD*** | **2025** | **2024** | **2024** | **2025** | **2024** | **2024** |
| **Net Revenue** | $**12802** | $14058 | -8.9% | $**23881** | $25678 | -7.0% |
| **Gross Margin** | **76.0%** | 73.6% | +239 bps | **75.0%** | 73.8% | +120 bps |
| **EBITDA** | $**-271** | $418 | -164.8% | $**-904** | $-161 | -461.4% |
| **EBITDA Margin** | **-2.1%** | 3.0% | -509 bps | **-3.8%** | -0.6% | -316 bps |
| **Associates** |  |  |  |  |  |  |
| Avg. Base | 27191 | 31013 | -12.3% | 25947 | 30260 | -14.3% |
| EOP Base | 28188 | 31474 | -10.4% | 28188 | 31474 | -10.4% |
| Monthly Activity Rate | 49.2% | 45.9% | +330 bps | 47.6% | 44.2% | +340 bps |
| Avg. Monthly Order | $225 | $232 | -3.0% | $234 | $228 | +2.8% |
| **Distributors** |  |  |  |  |  |  |
| Avg. Base | 1808 | 1726 | +4.7% | 1656 | 1727 | -4.1% |
| EOP Base | 1901 | 1766 | +7.6% | 1901 | 1766 | +7.6% |
| Monthly Activity Rate | 89.8% | 89.8% |  | 89.6% | 89.0% | +53 bps |
| Avg. Monthly Order | $206 | $229 | -10.2% | $217 | $223 | -2.8% |

---

&nbsp;&nbsp;&nbsp;&nbsp;· **Sequential Revenue Rebound:** Despite challenges
in Q1, Jafra US **achieved a 15.6% QoQ growth in USD**, despite a YoY sales decrease of 8.9%, derived from a difficult start of the
year. Revenues in Mexican pesos increased 3.4% YoY, due to the depreciation of the Mexican peso during the quarter. The rebound in revenue
accompanied an 8.5% sequential increase in the Associate base, as well as a recovery in activity levels, driven by Jafra's new incentives
plan that was implemented in April and May, which showed a positive impact on engagement levels.

&nbsp;&nbsp;&nbsp;&nbsp;· **Gross Margin Improvement:** Q2 **gross margin expanded to 76.0%, the highest in recent quarters**, driven by a more favorable mix of higher-margin products that resulted from
pricing adjustment initiatives in key SKUs.

&nbsp;&nbsp;&nbsp;&nbsp;· **EBITDA:** While the business reported an
EBITDA loss for both Q2 and H1, the gap has narrowed significantly. Improving revenue scale, gross margin expansion, and continued cost
optimization are positioning Jafra US for annual breakeven in the coming quarters.

**<u>Q3 2025 Priorities</u>**

&nbsp;&nbsp;&nbsp;&nbsp;· **Strengthen Recruitment & Onboarding:** Launch targeted incentives for new recruits with kits and promotion campaigns based on market segment (General and Hispanic), aiming to
simplify sales tools and training to drive earlier Associate conversion and retention.

&nbsp;&nbsp;&nbsp;&nbsp;· **Brand Refresh and Innovation:** Following
Jafra Mexico's success, Jafra US will continue to lay out all product renovations and innovations going forward. It is important
to stand out that Jafra US will begin to launch new product lines specifically targeted to US consumer niches, such as the new "around
the world" fragrance collection which will be introduced in Q3 2025.

![](ex99-1_002.jpg)

**Appendix**

**Financial Statements**

**Betterware de México, S.A.P.I. de C.V.**

**Consolidated Statements of Final Position**

**As of June 30, 2025 and 2024**

**(In Thousands of Mexican Pesos)**

---

| | | |
|:---|:---|:---|
|  | **Jun 2025** | **Jun 2024** |
| **Assets** | | |
| Cash and cash equivalents | 391784 | 423246 |
| Trade accounts receivable, net | 1120971 | 1082224 |
| Accounts receivable from related parties |  | 542 |
| Account receivable "San Angel" | 113006 |  |
| Inventories | 2364160 | 2062733 |
| Prepaid expenses | 191257 | 137214 |
| Income tax recoverable | 276361 | 137936 |
| Derivative financial instruments |  | 22593 |
| Non-current assets held for sale | 40000 |  |
| Other assets | 147098 | 121204 |
| **Total current assets** | **4644637** | **3987692** |
| Account receivable "San Angel" | 47544 |  |
| Property, plant and equipment, net | 1742377 | 2919620 |
| Right of use assets, net | 276076 | 315701 |
| Deferred income tax | 525086 | 526184 |
| Intangible assets, net | 1530431 | 1610915 |
| Goodwill | 1599718 | 1599718 |
| Other assets | 14447 | 56888 |
| **Total non-current assets** | **5735679** | **7029026** |
| **Total assets** | **10380316** | **11016718** |
| **Liabilities and Stockholders' Equity** |  |  |
| Short-term debt and borrowings | 1759317 | 589478 |
| Accounts payable to suppliers | 1824909 | 1949182 |
| Accrued expenses | 363831 | 358363 |
| Provisions | 765142 | 709902 |
| Value added tax payable | 60710 | 92532 |
| Statutory employee profit sharing | 67118 | 47412 |
| Lease liability | 98234 | 117797 |
| Derivative financial instruments | 33400 |  |
| **Total current liabilities** | **4972661** | **3864666** |
| Employee benefits | 137124 | 133626 |
| Deferred income tax | 495118 | 783169 |
| Lease liability | 199864 | 230721 |
| Long term debt and borrowings | 3401437 | 4455638 |
| **Total non-current liabilities** | **4233543** | **5603154** |
| **Total liabilities** | **9206204** | **9467820** |
| **Stockholders' Equity** |  |  |
| Capital stock | 321312 | 321312 |
| Share premium account | -25264 | -25264 |
| Retained earnings | 921973 | 1278680 |
| Other comprehensive income | -40922 | -24275 |
| Non-controlling interest | -2987 | -1555 |
| **Total Stockholders' Equity** | **1174112** | **1548898** |
| **Total Liabilities and Stockholders' Equity** | **10380316** | **11016718** |

---

![](ex99-1_002.jpg)

**Betterware de México, S.A.P.I. de C.V.**

**Consolidated Statements of Profit or Loss and Other Comprehensive Income**

**For the three-months ended June 30, 2025 and 2024**

**(In Thousands of Mexican Pesos)**

---

| | | | |
|:---|:---|:---|:---|
|  | **Q2 2025** | **Q2 2024** | **∆%** |
| Net revenue | 3562643 | 3389393 | 5.1% |
| Cost of sales | 1170756 | 1090859 | 7.3% |
| **Gross profit** | **2391887** | **2298534** | **4.1%** |
| Administrative expenses | 630013 | 624356 | 0.9% |
| Selling expenses | 993382 | 950176 | 4.5% |
| Distribution expenses | 186274 | 164030 | 13.6% |
| **Total expenses** | **1809669** | **1738562** | **4.1%** |
| **Operating income** | **582218** | **559972** | **4.0%** |
| Interest expense | -144276 | -161137 | -10.5% |
| Interest income | 7907 | 4134 | 91.3% |
| Unrealized (loss) gain in valuation of financial derivative instruments | -42436 | 95295 | -144.5% |
| Foreign exchange gain (loss), net | 29946 | -40212 | -174.5% |
| **Financing cost, net** | **-148859** | **-101920** | **46.1%** |
| **Income before income taxes** | **433359** | **458052** | **-5.4%** |
| Income taxes | 106690 | 154307 | -30.9% |
| **Net income including minority interest** | **326669** | **303745** | **7.5%** |
| **Non-controlling interest loss** | **637** | **75** | **749.3%** |
| **Net income** | **327306** | **303820** | **7.7%** |

---

---

| | | | |
|:---|:---|:---|:---|
| **Concept** | **Q2 2025** | **Q2 2024** | **∆%** |
| Net income | 326669 | 303745 | 7.5% |
| (+) Income taxes | 106690 | 154307 | -30.9% |
| (+) Financing cost, net | 148859 | 101920 | 46.1% |
| (+) Depreciation and amortization | 96594 | 96164 | 0.4% |
| **EBITDA** | **678812** | **656136** | **3.5%** |
| **EBITDA margin** | **19.1%** | **19.4%** |  |

---

![](ex99-1_002.jpg)

**Betterware de México, S.A.P.I. de C.V.**

**Consolidated Statements of Profit or Loss and Other Comprehensive Income**

**For the six-months ended June 30, 2025 and 2024**

**(In Thousands of Mexican Pesos)**

---

| | | | |
|:---|:---|:---|:---|
|  | **H1 2025** | **H1 2024** | **∆%** |
| Net revenue | 7061794 | 6991896 | 1.0% |
| Cost of sales | 2354080 | 2181853 | 7.9% |
| **Gross profit** | **4707714** | **4810043** | **-2.1%** |
| Administrative expenses | 1321838 | 1273277 | 3.8% |
| Selling expenses | 2014380 | 1978750 | 1.8% |
| Distribution expenses | 355373 | 337312 | 5.4% |
| **Total expenses** | **3691591** | **3589339** | **2.8%** |
| **Operating income** | **1016123** | **1220704** | **-16.8%** |
| Interest expense | -290312 | -324807 | -10.6% |
| Interest income | 23978 | 10803 | 122.0% |
| Unrealized (loss) gain in valuation of financial derivative instruments | -108846 | 70513 | -254.4% |
| Foreign exchange gain (loss), net | 72127 | -61253 | -217.8% |
| **Financing cost, net** | **-303053** | **-304744** | **-0.6%** |
| **Income before income taxes** | **713070** | **915960** | **-22.2%** |
| Income taxes | 235673 | 316952 | -25.6% |
| **Net income including minority interest** | **477397** | **599008** | **-20.3%** |
| **Non-controlling interest loss** | **1303** | **-24** | **-5529.2%** |
| **Net income** | **478700** | **598984** | **-20.1%** |

---

---

| | | | |
|:---|:---|:---|:---|
| **Concept** | **H1 2025** | **H1 2024** | **∆%** |
| Net income | 477397 | 599008 | -20.3% |
| (+) Income taxes | 235673 | 316952 | -25.6% |
| (+) Financing cost, net | 303053 | 304744 | -0.6% |
| (+) Depreciation and amortization | 197954 | 190822 | 3.7% |
| **EBITDA** | **1214077** | **1411526** | **-14.0%** |
| **EBITDA margin** | **17.2%** | **20.2%** |  |

---

![](ex99-1_002.jpg)

**Betterware de México, S.A.P.I. de C.V.**

**Consolidated Statements of Cash Flows**

**For the six-months ended June 30, 2025 and 2024**

**(In Thousands of Mexican Pesos)**

---

| | | |
|:---|:---|:---|
|  | **Q2 2025** | **Q2 2024** |
| **Cash flows from operating activities:** | | |
| Profit for the period | 477397 | 599008 |
| **Adjustments for:** |  |  |
| Income tax expense recognized in profit of the year | 235673 | 316952 |
| Depreciation and amortization of non-current assets | 197954 | 190822 |
| Interest income recognized in profit or loss | -23978 | -10803 |
| Interest expense recognized in profit or loss | 290312 | 324807 |
| Unrealized loss (gain) in valuation of financial derivative instruments | 108846 | -70513 |
| Share-based payment expense |  | -8894 |
| Gain on disposal of equipment | -6981 | -2653 |
| Currency effect | 16554 | -7754 |
| Movements in not- controlling interest | 38 | 52 |
| **Movements in working capital:** |  |  |
| Trade accounts receivable | 12122 | -9769 |
| Trade accounts receivable from related parties | 250 | -438 |
| Trade account receivable "San Angel" | 51072 |  |
| Inventory, net | 140933 | -28599 |
| Prepaid expenses and other assets | -101707 | 50602 |
| Accounts payable to suppliers and accrued expenses | -360840 | 196116 |
| Provisions | 16224 | -94846 |
| Value added tax payable | -10482 | -25829 |
| Statutory employee profit sharing | -72137 | -85443 |
| Trade accounts payable to related parties | -1237 |  |
| Income taxes paid | -404021 | -421733 |
| Employee benefits | 8812 | 6476 |
| &nbsp;&nbsp;&nbsp;**Net cash generated by operating activities** | **574804** | **917561** |
| **Cash flows from investing activities:** |  |  |
| Payments for property, plant and equipment, net | -42908 | -106532 |
| Proceeds from disposal of property, plant and equipment, net | 4415 | 7063 |
| Interest received | 23978 | 10803 |
| &nbsp;&nbsp;&nbsp;**Net cash used in investing activities** | **-14515** | **-88666** |
| **Cash flows from financing activities:** |  |  |
| Repayment of borrowings | -2115436 | -1175000 |
| Proceeds from borrowings | 2450436 | 1090000 |
| Interest paid | -272121 | -299621 |
| Lease payment | -78817 | -71731 |
| Dividends paid | -449125 | -499027 |
| &nbsp;&nbsp;&nbsp;**Net cash used in financing activities** | **-465063** | **-955379** |
| &nbsp;&nbsp;&nbsp;**Net increase (decrease) in cash and cash equivalents** | **95226** | **-126484** |
| **Cash and cash equivalents at the beginning of the period** | **296558** | **549730** |
| **Cash and cash equivalents at the end of the period** | **391784** | **423246** |

---

![](ex99-1_002.jpg)

**Key Operating Metrics**

**Betterware Mexico**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Q1 2024** | **Q2 2024** | **Q3 2024** | **Q4 2024** | **Q1 2025** | **Q2 2025** |
| **Associates** | | | | | | |
| Avg. Base | 716645 | 713144 | 694277 | 693666 | 645359 | 657317 |
| EOP Base | 724707 | 699033 | 700893 | 674654 | 649076 | 670349 |
| Monthly Activity Rate | 67.7% | 66.4% | 66.3% | 64.8% | 65.5% | 65.6% |
| Avg. Monthly Order | $2052 | $2027 | $2034 | $2158 | $2152 | $2153 |
| Monthly Growth Rate | 15.1% | 13.8% | 15.7% | 14.3% | 18.7% | 16.6% |
| Monthly Churn Rate | 15.8% | 15.0% | 15.6% | 15.6% | 19.5% | 15.6% |
| **Distributors** |  |  |  |  |  |  |
| Avg. Base | 42886 | 44953 | 44639 | 43585 | 41202 | 42062 |
| EOP Base | 44482 | 45009 | 43939 | 42608 | 41810 | 43292 |
| Monthly Activity Rate | 98.5% | 98.0% | 98.0% | 96.7% | 97.9% | 98.8% |
| Avg. Monthly Order | $23582 | $21669 | $21531 | $22945 | $22534 | $22347 |
| Monthly Growth Rate | 11.8% | 11.4% | 10.4% | 8.7% | 9.8% | 10.7% |
| Monthly Churn Rate | 9.7% | 11.0% | 11.2% | 10.3% | 11.2% | 9.4% |

---

**Jafra Mexico**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Q1 2024** | **Q2 2024** | **Q3 2024** | **Q4 2024** | **Q1 2025** | **Q2 2025** |
| **Associates** | | | | | | |
| Avg. Base | 469290 | 432450 | 403340 | 476211 | 468356 | 438041 |
| EOP Base | 451692 | 419931 | 421073 | 480532 | 446998 | 429472 |
| Monthly Activity Rate | 53.7% | 50.50% | 51.6% | 49.9% | 50.5% | 49.8% |
| Avg. Monthly Order | $2238 | $2284 | $2347 | $2439 | $2419 | $2495 |
| Monthly Growth Rate | 9.5% | 8.4% | 12.0% | 13.2% | 10.1% | 10.1% |
| Monthly Churn Rate | 10.6% | 10.8% | 11.9% | 8.6% | 12.5% | 11.3% |
| **Distributors** |  |  |  |  |  |  |
| Avg. Base | 18927 | 19073 | 18823 | 18889 | 19150 | 19036 |
| EOP Base | 19159 | 19035 | 18722 | 19093 | 19202 | 18966 |
| Monthly Activity Rate | 96.0% | 93.10% | 93.2% | 94.6% | 95.1% | 94.1% |
| Avg. Monthly Order | $2396 | $2693 | $2694 | $2758 | $2744 | $2855 |
| Monthly Growth Rate | 1.6% | 0.7% | 0.9% | 1.8% | 1.2% | 0.6% |
| Monthly Churn Rate | 0.8% | 0.8% | 1.5% | 1.1% | 1.0% | 1.0% |

---

**Jafra US**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Q1 2024** | **Q2 2024** | **Q3 2024** | **Q4 2024** | **Q1 2025** | **Q2 2025** |
| **Associates** | | | | | | |
| Avg. Base | 29506 | 31013 | 30149 | 26540 | 24703 | 27191 |
| EOP Base | 29470 | 31474 | 29101 | 25272 | 25973 | 28188 |
| Monthly Activity Rate | 42.4% | 45.9% | 41.6% | 44.5% | 45.9% | 49.2% |
| Avg. Monthly Order (USD) | $223 | $232 | $233 | $248 | $243 | $225 |
| Monthly Growth Rate | 11.3% | 14.4% | 11.2% | 10.0% | 12.8% | 13.2% |
| Monthly Churn Rate | 13.1% | 11.9% | 13.7% | 14.7% | 11.8% | 9.7% |
| **Distributors** |  |  |  |  |  |  |
| Avg. Base | 1728 | 1726 | 1774 | 1786 | 1504 | 1808 |
| EOP Base | 1674 | 1766 | 1774 | 1638 | 1493 | 1901 |
| Monthly Activity Rate | 88.3% | 89.8% | 87.5% | 85.5% | 89.3% | 89.8% |
| Avg. Monthly Order (USD) | $217 | $229 | $233 | $219 | $228 | $206 |
| Monthly Growth Rate | 4.6% | 8.5% | 5.8% | 2.7% | 4.0% | 8.5% |
| Monthly Churn Rate | 6.9% | 6.7% | 5.7% | 5.0% | 6.9% | 0.0% |

---

![](ex99-1_002.jpg)

**Key Financial Metrics**

**Consolidated**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Q1 2024** | **Q2 2024** | **Q3 2024** | **Q4 2024** | **Q1 2025** | **Q2 2025** |
| **Net Revenue** | $3602503 | $3389393 | $3330394 | $3778468 | $3499151 | $3562643 |
| **Gross Margin** | 69.7% | 67.8% | 66.9% | 67.3% | 66.2% | 67.1% |
| **EBITDA** | $755390 | $656136 | $591575 | $771596 | $535265 | $678812 |
| **EBITDA Margin** | 21.0% | 19.4% | 17.8% | 20.4% | 15.3% | 19.1% |
| **Net Income** | $295263 | $303745 | $183608 | $270083 | $150728 | $327306 |
| **Free Cash Flow** | $359655 | $818092 | $1235471 | $1769026 | $-55841 | $536311 |

---

**Betterware Mexico**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Q1 2024** | **Q2 2024** | **Q3 2024** | **Q4 2024** | **Q1 2025** | **Q2 2025** |
| **Net Revenue** | $1555027 | $1476375 | $1465577 | $1494855 | $1403065 | $1458593 |
| **Gross Margin** | 60.0% | 56.4% | 54.8% | 57.2% | 55.3% | 55.2% |
| **EBITDA** | $382107 | $304467 | $279889 | $330075 | $261493 | $290745 |
| **EBITDA Margin** | 24.6% | 20.6% | 19.1% | 22.1% | 18.6% | 19.9% |

---

**Jafra Mexico**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Q1 2024** | **Q2 2024** | **Q3 2024** | **Q4 2024** | **Q1 2025** | **Q2 2025** |
| **Net Revenue** | $1849996 | $1671137 | $1623697 | $2038993 | $1869818 | $1853832 |
| **Gross Margin** | 77.4% | 77.0% | 76.8% | 74.1% | 73.5% | 75.3% |
| **EBITDA** | $383120 | $344478 | $318146 | $440630 | $286706 | $393360 |
| **EBITDA Margin** | 20.7% | 20.6% | 19.6% | 21.6% | 15.3% | 21.2% |

---

**Jafra US**

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
|  | **Q1 2024** | **Q2 2024** | **Q3 2024** | **Q4 2024** | **Q1 2025** | **Q2 2025** |
| **Net Revenue** | $197480 | $241881 | $241120 | $244620 | $226268 | $250218 |
| **Gross Margin** | 74.0% | 73.6% | 73.3% | 73.1% | 73.9% | 76.0% |
| **EBITDA** | $-9838 | $7192 | $-6463 | $891 | $-12934 | $-5293 |
| **EBITDA Margin** | -5.0% | 3.0% | -2.7% | 0.4% | -5.7% | -2.1% |

---

![](ex99-1_002.jpg)

**Use of Non-IFRS Financial Measures**

This announcement includes certain references to EBITDA, EBITDA Margin, Net Debt:

**EBITDA:** defined as profit for the year adding back the depreciation of property, plant, and equipment and right of use assets, amortization of intangible assets, financing cost, net and total income taxes.

**EBITDA Margin:** is calculated by dividing EBITDA by net revenue.

EBITDA and EBITDA Margin are not measures recognized under IFRS and should not be considered as an alternative to, or more meaningful than, consolidated net income for the year as determined in accordance with IFRS or as indicators of our operating performance from continuing operations. Accordingly, readers are cautioned not to place undue reliance on this information and should note that these measures as calculated by the Company, may differ materially from similarly titled measures reported by other companies.

BeFra believes that these non-IFRS financial measures are useful to investors because (i) BeFra uses these measures to analyze its financial results internally and believes they represent a measure of operating profitability and (ii) these measures will serve investors to understand and evaluate BeFra's EBITDA and provide more tools for their analysis as it makes BeFra's results comparable to industry peers that also prepare these measures.

**Definitions: Operating Metrics**

Starting Q2 2024, the Company will report salesforce under the same name for all business units, Distributors (previously stated as Leaders in Jafra) and Associates (previously stated as Consultants for Jafra). It is important to note that the metrics are calculated with the same method as previous quarters and the reference name change has no adverse effect on the results of the operating metrics reported by the Company.

**Betterware (Associates and Distributors)**

**Avg. Base:** Weekly average Associate/Distributor base

**EOP Base:** Associate/Distributor base at the end of the period

**Weekly Churn Rate:** Average weekly data. Total Associates/Distributors lost during the period divided by the beginning of the period Associate/Distributor base.

**Weekly Activity Rate:** Average weekly data. Active Associates/Distributors divided by ending Associate/Distributor base.

**Avg. Weekly Order:** Average weekly data. Total Revenue divided by number of active Associates/Distributors

**Jafra (Associates and Distributors)**

**Avg. Base:** Monthly average Associate/Distributor base

**EOP Base:** Associate/Distributor base at the end of the period

**Monthly Churn Rate (Associates):** Average monthly data. Total Associates lost during the period divided by the number of active Associates 4 months prior. An Associate is terminated only after 4 months of inactivity.

**Monthly Churn Rate (Distributors):** Average monthly data. Total Distributors lost during the period divided by end of period Distributors' base.

**Monthly Activity Rate:** Average monthly data. Active Associate/Distributor divided by the end of period Associate/Distributor base.

**Avg. Monthly Order (Associates):** Average monthly data. Total Catalog Revenue divided by number of Associates orders.

**Avg. Monthly Order (Distributors):** Average monthly data. Total Distributors Revenue divided by number of Distributors orders.

**About Betterware de México, S.A.P.I. de C.V.**

Founded in 1995, Betterware de Mexico is the leading direct-to-consumer company in Mexico focused on offering innovative products that solve specific needs related to household organization, practicality, space-saving, and hygiene. Through the acquisition of JAFRA on April 7, 2022, the Company now offers a leading brand of direct-to-consumer in the Beauty market in Mexico and the United States where it offers Fragrances, Color & Cosmetics, Skin Care, and Toiletries. The combined company possesses an asset-light business model with low capital expenditure requirements and a track record of strong profitability, double digit rates of revenue growth and free cash flow generation. Today, the Company distributes its products in Mexico and in the United States of America.

![](ex99-1_002.jpg)

**Forward-Looking Statements**

*This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as "believe," "may," "will", "estimate", "continue", "anticipate", "intend", "expect", "should", "would", "plan", "predict", "potential", "seem", "seek," "future," "outlook", and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The reader should understand that the results obtained may differ from the projections contained in this document and that many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward looking statements. For this reason, the Company assumes no responsibility for any indirect factors or elements beyond its control that might occur inside Mexico or abroad and which might affect the outcome of these projections and encourages you to review the 'Cautionary Statement' and the 'Risk Factor' sections of our annual report on Form 20-F for the year ended December 31, 2020 and any of the Company's other applicable filings with the Securities and Exchange Commission for additional information concerning factors that could cause those differences*

 

*The Company undertakes no obligation and does not intend to update these forward-looking statements to reflect events or circumstances occurring after the date hereof. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Further information on risks and uncertainties that may affect the Company's operations and financial performance, and the forward statements contained herein, is available in the Company's filings with the SEC. All forward-looking statements are qualified in their entirety by this cautionary statement.*

**Q2 2025 Conference Call**

Management will hold a conference call with investors on July 24<sup>th</sup>, 2025, at 3:30 pm Mexico City Time / 5:30 pm Eastern Time (EST). For anyone who wishes to join live, the dial-in information is:

**Toll Free:** 1-877-451-6152

**Toll/International**: 1-201-389-0879

**Conference ID**: 13754386

**Webcast Link:** https://viavid.webcasts.com/starthere.jsp?ei=1724802&tp_key=1369fe2566

If you wish to listen to the replay of the conference call, please see instructions below:

**Toll Free**: 1-844-512-2921

**Toll/International**: 1-412-317-6671

**Replay Pin Number**: 13754386

**Contacts.**

**Company:**

BeFra IR

ir@better.com.mx

+52 (33) 3836 0500 Ext. 2011

**InspIR:**

Investor Relations

Ivan Peill

ivan@inspirgroup.com