# EDGAR Filing Document

**Accession Number:** 0001831840
**File Stem:** 0001104659-23-019721
**Filing Date:** 2023-2
**Character Count:** 16621
**Document Hash:** 8f441bf3e3d353ce5cec763a16a3937b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001104659-23-019721.hdr.sgml**: 20230213

**ACCESSION NUMBER**: 0001104659-23-019721

**CONFORMED SUBMISSION TYPE**: SC 13G/A

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20230213

**DATE AS OF CHANGE**: 20230213

**GROUP MEMBERS**: GREYCROFT GROWTH II, LLC

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** SEMrush Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001831840
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PREPACKAGED SOFTWARE [7372]
- **IRS NUMBER:** 844053265
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G/A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-92465
- **FILM NUMBER:** 23618788

**BUSINESS ADDRESS:**
- **STREET 1:** 800 BOYLSTON STREET, SUITE 2475
- **CITY:** BOSTON
- **STATE:** MA
- **ZIP:** 02199
- **BUSINESS PHONE:** 800-851-9959

**MAIL ADDRESS:**
- **STREET 1:** 800 BOYLSTON STREET, SUITE 2475
- **CITY:** BOSTON
- **STATE:** MA
- **ZIP:** 02199
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Greycroft Growth II, L.P.
- **CENTRAL INDEX KEY:** 0001696380
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G/A

**BUSINESS ADDRESS:**
- **STREET 1:** 292 MADISON AVENUE
- **STREET 2:** 20TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10017
- **BUSINESS PHONE:** 212-756-3508

**MAIL ADDRESS:**
- **STREET 1:** 292 MADISON AVENUE
- **STREET 2:** 20TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10017

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**SCHEDULE 13G**

**Under the Securities Exchange Act of 1934<br> (Amendment No. 1)\***

**Semrush Holdings, Inc.**

(Name of Issuer)

**Class A Common Stock, $0.00001 par value per share** 

(Title of Class of Securities)

**81686C104**

(CUSIP Number)

**December 31, 2022**

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

---

| | |
|:---|:---|
| ¨ | Rule 13d-1(b) |
| ¨ | Rule 13d-1(c) |
| x | Rule 13d-1(d) |

---

\*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

---

| | | | | | |
|:---|:---|:---|:---|:---|:---|
| CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 |
|  | 1. | Names of Reporting Persons<br> Greycroft Growth II, L.P. | Names of Reporting Persons<br> Greycroft Growth II, L.P. | Names of Reporting Persons<br> Greycroft Growth II, L.P. | Names of Reporting Persons<br> Greycroft Growth II, L.P. |
|  | 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
|  |  | (a) | (a) | ¨ | ¨ |
|  |  | (b) | (b) | ⌧ | ⌧ |
|  | 3. | SEC Use Only | SEC Use Only | SEC Use Only | SEC Use Only |
|  | 4. | Citizenship or Place of Organization<br> Delaware | Citizenship or Place of Organization<br> Delaware | Citizenship or Place of Organization<br> Delaware | Citizenship or Place of Organization<br> Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | 5. | Sole Voting Power<br> 0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | | | |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | 6. | Shared Voting Power<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | | | |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | 7. | Sole Dispositive Power<br> 0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | | | |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | 8. | Shared Dispositive Power<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) |
|  | 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) |
|  | 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ |
|  | 11. | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) |
|  | 12. | Type of Reporting Person (See Instructions)<br> PN | Type of Reporting Person (See Instructions)<br> PN | Type of Reporting Person (See Instructions)<br> PN | Type of Reporting Person (See Instructions)<br> PN |

---

---

| | | | | | |
|:---|:---|:---|:---|:---|:---|
| CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 | CUSIP No. 81686C104 |
|  | 1. | Names of Reporting Persons<br> Greycroft Growth II, LLC | Names of Reporting Persons<br> Greycroft Growth II, LLC | Names of Reporting Persons<br> Greycroft Growth II, LLC | Names of Reporting Persons<br> Greycroft Growth II, LLC |
|  | 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
|  |  | (a) | (a) | ¨ | ¨ |
|  |  | (b) | (b) | ⌧ | ⌧ |
|  | 3. | SEC Use Only | SEC Use Only | SEC Use Only | SEC Use Only |
|  | 4. | Citizenship or Place of Organization<br> Delaware | Citizenship or Place of Organization<br> Delaware | Citizenship or Place of Organization<br> Delaware | Citizenship or Place of Organization<br> Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | 5. | Sole Voting Power<br> 0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | | | |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | 6. | Shared Voting Power<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | | | |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | 7. | Sole Dispositive Power<br> 0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | | | |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | 8. | Shared Dispositive Power<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) |
|  | 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) | Aggregate Amount Beneficially Owned by Each Reporting Person<br> 10,483,900 shares of Class A Common Stock (See Item 4 herein) |
|  | 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) □ |
|  | 11. | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) | Percent of Class Represented by Amount in Row (9)<br> 24.0% of Class A Common Stock (See Item 4 herein) |
|  | 12. | Type of Reporting Person (See Instructions)<br> OO | Type of Reporting Person (See Instructions)<br> OO | Type of Reporting Person (See Instructions)<br> OO | Type of Reporting Person (See Instructions)<br> OO |

---

---

| | |
|:---|:---|
| **Item 1.** | **Item 1.** |
| (a) | Name of Issuer<br>Semrush Holdings, Inc. |
| (b) | Address of Issuer's Principal Executive Offices<br>800 Boylston Street, Suite 2475<br> Boston, Massachusetts 02199 |
| **Item 2.** | **Item 2.** |
| (a) | Name of Person Filing<br>Greycroft Growth II, L.P. ("GCG II")<br> Greycroft Growth II, LLC ("GCG II GP") |
| (b) | Address of Principal Business Office or, if none, Residence<br>c/o Greycroft LP<br> 292 Madison Ave., Fl. 8<br> New York, NY 10017 |
| (c) | Citizenship<br>Greycroft Growth II, L.P. - Delaware<br> Greycroft Growth II, LLC - Delaware |
| (d) | Title of Class of Securities<br>Class A Common Stock, $0.00001 par value ("Class A Common Stock") |
| (e) | CUSIP Number<br>81686C104 |
| **Item 3.** | **If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:** |
|  | Not applicable |

---

**Item 4.** **Ownership**

The information required by Items 4(a)—(c) is set forth in Rows 5—11 of the cover page for the Reporting Person hereto and is incorporated herein by reference.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(a) Amount beneficially owned:

As of December 31, 2022, each of GCG II and GCG II GP beneficially owned 10,483,900 shares of the Issuer's Class A Common Stock. This amount consists of 10,483,900 shares held directly by GCG II. GCG II GP is the sole general partner of GCG II and may be deemed the benficial owner of the 10,483,900 shares held by GCG II.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(b) Percent of class:

This percentage is calculated based upon 43,638,756 shares of Class A Common Stock outstanding as of November 14, 2022, as reported in the Issuer's Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on November 8, 2022.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(c) Number of shares as to which the person has:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) Sole power to vote or to direct the vote: 0

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) Shared
power to vote or to direct the vote: 10,483,900

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) Sole power to dispose or to direct the disposition of: 0

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv) Shared
power to dispose or to direct the disposition of: 10,483,900

**Item 5.** **Ownership of Five Percent or Less of a Class**

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ◻.

**Item 6.** **Ownership of More than Five Percent on Behalf of Another Person**

Not applicable

**Item 7.** **Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person**

Not applicable

**Item 8.** **Identification and Classification of Members of the Group**

Not applicable

**Item 9.** **Notice of Dissolution of Group**

Not applicable

**Item 10.** **Certification**

Not applicable

**Signature**

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 13, 2023

---

| | |
|:---|:---|
| **Greycroft Growth II, L.P.** | **Greycroft Growth II, L.P.** |
| By: | Greycroft Growth II, LLC |
| its | General Partner |
| By: | /s/ Ian Sigalow |
|  | Name: Ian Sigalow |
|  | Title: Director |
| **Greycroft Growth II, LLC** | **Greycroft Growth II, LLC** |
| By: | /s/ Ian Sigalow |
|  | Name: Ian Sigalow |
|  | Title: Director |

---