# EDGAR Filing Document

**Accession Number:** 0001701114
**File Stem:** 0001701114-23-000004
**Filing Date:** 2023-2
**Character Count:** 10512
**Document Hash:** bf51e53820fae82313f231deef8da7ce
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001701114-23-000004.hdr.sgml**: 20230228

**ACCESSION NUMBER**: 0001701114-23-000004

**CONFORMED SUBMISSION TYPE**: 4

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20230225

**FILED AS OF DATE**: 20230228

**DATE AS OF CHANGE**: 20230228

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** Krechmer Irina
- **CENTRAL INDEX KEY:** 0001780822

**FILING VALUES:**
- **FORM TYPE:** 4
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-38134
- **FILM NUMBER:** 23688720

**MAIL ADDRESS:**
- **STREET 1:** C/O BLUE APRON HOLDINGS, INC.
- **CITY:** 40 WEST 23RD STREET
- **STATE:** NY
- **ZIP:** 10010
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Blue Apron Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001701114
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
- **IRS NUMBER:** 814777373
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**BUSINESS ADDRESS:**
- **STREET 1:** 28 LIBERTY STREET
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10005
- **BUSINESS PHONE:** 347-719-4312

**MAIL ADDRESS:**
- **STREET 1:** 28 LIBERTY STREET
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10005

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 4

### STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

[ ] Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>Krechmer Irina<br><sub>(Last) (First) (Middle)</sub><br>C/O BLUE APRON HOLDINGS, INC.<br>28 LIBERTY STREET<br><sub>(Street)</sub><br>NEW YORK, NY 10005<br><sub>(City) (State) (Zip)</sub> | **3. Date of Earliest Transaction (Month/Day/Year)**<br>2023-02-25 | **5. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[ ] Director [ ] 10% Owner<br>[X] Officer (give title below) [ ] Other (specify below)<br>_Chief Technology Officer_ |
| **2. Issuer Name and Ticker or Trading Symbol**<br>Blue Apron Holdings, Inc. [ APRN ] | **4. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | 3. Transaction Code (V) | 3. Transaction Code (V) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | Code | V | Amount | (A) or (D) | Price | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| Class A Common Stock | 2023-02-25 |  | M |  | 4868 | A | <sup>(1)</sup> | 56999 | D |  |
| Class A Common Stock | 2023-02-25 |  | M |  | 469 | A | <sup>(1)</sup> | 57468 | D |  |
| Class A Common Stock | 2023-02-25 |  | M |  | 469 | A | <sup>(1)</sup> | 57937 | D |  |
| Class A Common Stock | 2023-02-25 |  | M |  | 469 | A | <sup>(1)</sup> | 58406 | D |  |
| Class A Common Stock | 2023-02-25 |  | M |  | 469 | A | <sup>(1)</sup> | 58875 | D |  |
| Class A Common Stock | 2023-02-25 |  | M |  | 1751 | A | <sup>(1)</sup> | 60626 | D |  |
| Class A Common Stock | 2023-02-28 |  | S |  | 4110<sup>(2)</sup> | D | $0.8375 | 56516 | D |  |

---

## Table II - Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | 4. Transaction Code (V) | 4. Transaction Code (V) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 6. Date Exercisable and Expiration Date | 6. Date Exercisable and Expiration Date | 7. Title and Amount of Underlying Securities | 7. Title and Amount of Underlying Securities | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | M |  |  | 4868 | <sup>(3)</sup> | <sup>(3)</sup> | Class A Common Stock | 4868.0 | $0 | 9737 | D |  |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | M |  |  | 469 | <sup>(4)</sup> | <sup>(4)</sup> | Class A Common Stock | 469.0 | $0 | 1875 | D |  |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | M |  |  | 469 | <sup>(5)</sup> | <sup>(5)</sup> | Class A Common Stock | 469.0 | $0 | 1877 | D |  |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | M |  |  | 469 | <sup>(6)</sup> | <sup>(6)</sup> | Class A Common Stock | 469.0 | $0 | 1876 | D |  |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | M |  |  | 469 | <sup>(7)</sup> | <sup>(7)</sup> | Class A Common Stock | 469.0 | $0 | 1875 | D |  |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | M |  |  | 1751 | <sup>(8)</sup> | <sup>(8)</sup> | Class A Common Stock | 1751.0 | $0 | 14009 | D |  |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | A |  | 37500 |  | <sup>(9)</sup> | <sup>(9)</sup> | Class A Common Stock | 37500.0 | $0 | 37500 | D |  |
| Performance Stock Units | <sup>(10)</sup> | 2023-02-25 |  | A |  | 37500 |  | <sup>(11)</sup> | <sup>(11)</sup> | Class A Common Stock | 37500.0 | $0 | 37500 | D |  |
| Restricted Stock Units | <sup>(1)</sup> | 2023-02-25 |  | A |  | 30000 |  | <sup>(12)</sup> | <sup>(12)</sup> | Class A Common Stock | 30000.0 | $0 | 30000 | D |  |

---

### Footnotes:

(1) Restricted stock units ("RSUs") convert into Class A Common Stock on a one-for-one basis. This transaction represents the settlement of RSUs in shares of Class A Common Stock on their scheduled vesting date.

(2) Represents the shares automatically sold by the reporting person to satisfy tax withholding obligations in connection with the vesting of the RSUs listed in Table II. This sale does not represent a discretionary trade by the reporting person.

(3) On August 25, 2019, the reporting person was granted RSUs, scheduled to vest over four years, of which the remaining 9,737 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each November 25, February 25, May 25 and August 25) through August 25, 2023.

(4) On February 27, 2020, the reporting person was granted RSUs, scheduled to vest over four years, of which the remaining 1,875 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each May 25, August 25, November 25 and February 25) through February 25, 2024.

(5) On May 25, 2020, the reporting person was granted RSUs, of which the remaining 1,877 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each August 25, November 25, February 25 and May 25) through February 25, 2024.

(6) On August 25, 2020, the reporting person was granted RSUs, of which the remaining 1,876 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each November 25, February 25, May 25, and August 25) through February 25, 2024.

(7) On November 25, 2020, the reporting person was granted RSUs, of which the remaining 1,875 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each February 25, May 25, August 25, and November 25) through February 25, 2024.

(8) On February 25, 2022, the reporting person was granted RSUs, of which the remaining 14,009 unvested RSUs reflected in Table II above will vest in equal quarterly installments (on each May 25, August 25, November 25, and February 25) through February 25, 2025.

(9) On February 25, 2023, the reporting person was granted RSUs, which will vest in equal quarterly installments (on each May 25, August 25, November 25, and February 25) through February 25, 2026.

(10) Each performance stock unit ("PSU") represents the right to receive one share of Class A Common Stock.

(11) On February 25, 2023, the reporting person was granted PSUs. The number of PSUs that could be earned and vest under this grant depend on the issuer's total shareholder return ("TSR") over the performance period beginning January 1, 2023 and ending December 31, 2025 relative to the TSR of the group companies in the Russell 2000 Index. The number of shares shown is the target award level. The actual number of shares that may vest ranges from 0% to 200% of the target amount.

(12) On February 25, 2023, the reporting person was granted RSUs, 100% of the RSUs shall vest on the one-year anniversary of February 25, 2023.

**Signature:** /s/ Meredith Deutsch, as attorney-in-fact for Irina Krechmer  
**Date:** 2023-02-28

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**