# EDGAR Filing Document

**Accession Number:** 0001853019
**File Stem:** 0001765380-23-000007
**Filing Date:** 2023-2
**Character Count:** 15792
**Document Hash:** 563ae9d7bbf64abb3b3fa48e28e24ff5
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001765380-23-000007.hdr.sgml**: 20230206

**ACCESSION NUMBER**: 0001765380-23-000007

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230206

**DATE AS OF CHANGE**: 20230206

**EFFECTIVENESS DATE**: 20230206

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Rollins Financial
- **CENTRAL INDEX KEY:** 0001853019
- **IRS NUMBER:** 581876689
- **STATE OF INCORPORATION:** GA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-21125
- **FILM NUMBER:** 23590244

**BUSINESS ADDRESS:**
- **STREET 1:** 3343 PEACHTREE ROAD
- **STREET 2:** SUITE 500
- **CITY:** ATLANTA
- **STATE:** GA
- **ZIP:** 30326
- **BUSINESS PHONE:** 4048927967

**MAIL ADDRESS:**
- **STREET 1:** 3343 PEACHTREE ROAD
- **STREET 2:** SUITE 500
- **CITY:** ATLANTA
- **STATE:** GA
- **ZIP:** 30326

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Rollins Financial<br>**Address:** 3343 PEACHTREE ROAD<br>SUITE 500<br>ATLANTA, GA 30326

**Form 13F File Number:** 028-21125

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Jonathan Kasting<br>**Title:** Compliance Consultant<br>**Phone:** 513-977-8234

**Signature, Place, and Date of Signing:**

Jonathan Kasting  Cincinnati, OH  02-06-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 117

**Form 13F Information Table Value Total:** $263743370

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AMAZON COM INC COM | Stock | 023135106 |  | 7990836 | 95129 | SH |  | SOLE |  | 95129 | 0 | 0 |
| INVESCO QQQ TRUST | ETF | 46090E103 |  | 36163037 | 135808 | SH |  | SOLE |  | 135808 | 0 | 0 |
| TECHNOLOGY SELECT SECTOR SPDR FUND | ETF | 81369Y803 |  | 2273099 | 18266 | SH |  | SOLE |  | 18266 | 0 | 0 |
| SPDR PORTFOLIO S 500 HIGH DIVIDEND ETF | ETF | 78468R788 |  | 2068124 | 52251 | SH |  | SOLE |  | 52251 | 0 | 0 |
| JOHNSON  JOHNSON COM | Stock | 478160104 |  | 486264 | 2752 | SH |  | SOLE |  | 2752 | 0 | 0 |
| VANGUARD TOTAL STOCK MARKET ETF | ETF | 922908769 |  | 312817 | 1636 | SH |  | SOLE |  | 1636 | 0 | 0 |
| ISHARES GLOBAL TECH ETF | ETF | 464287291 |  | 2709256 | 60434 | SH |  | SOLE |  | 60434 | 0 | 0 |
| COSTCO WHSL CORP NEW COM | Stock | 22160K105 |  | 556830 | 1219 | SH |  | SOLE |  | 1219 | 0 | 0 |
| ISHARES U.S. INDUSTRIALS ETF | ETF | 464287754 |  | 1326146 | 13748 | SH |  | SOLE |  | 13748 | 0 | 0 |
| PROCTER AND GAMBLE CO COM | Stock | 742718109 |  | 332523 | 2194 | SH |  | SOLE |  | 2194 | 0 | 0 |
| COCA COLA CO COM | Stock | 191216100 |  | 3147505 | 49481 | SH |  | SOLE |  | 49481 | 0 | 0 |
| ISHARES U.S. HEALTHCARE ETF | ETF | 464287762 |  | 2549641 | 8986 | SH |  | SOLE |  | 8986 | 0 | 0 |
| ENTERPRISE PRODS PARTNERS L P COM | Stock | 293792107 |  | 341901 | 14175 | SH |  | SOLE |  | 14175 | 0 | 0 |
| TRUIST FINL CORP COM | Stock | 89832Q109 |  | 362700 | 8429 | SH |  | SOLE |  | 8429 | 0 | 0 |
| UNITED PARCEL SERVICE INC CL B | Stock | 911312106 |  | 1093975 | 6293 | SH |  | SOLE |  | 6293 | 0 | 0 |
| ISHARES MSCI USA ESG SELECT ETF | ETF | 464288802 |  | 887080 | 10776 | SH |  | SOLE |  | 10776 | 0 | 0 |
| ISHARES U.S. FINANCIALS ETF | ETF | 464287788 |  | 1129409 | 14965 | SH |  | SOLE |  | 14965 | 0 | 0 |
| MEDICAL PPTYS TRUST INC COM | REIT | 58463J304 |  | 192555 | 17285 | SH |  | SOLE |  | 17285 | 0 | 0 |
| MERCK  CO INC COM | Stock | 58933Y105 |  | 244203 | 2201 | SH |  | SOLE |  | 2201 | 0 | 0 |
| SPDR S 500 ETF TRUST | ETF | 78462F103 |  | 4117556 | 10766 | SH |  | SOLE |  | 10766 | 0 | 0 |
| MASTERCARD INCORPORATED CL A | Stock | 57636Q104 |  | 261845 | 753 | SH |  | SOLE |  | 753 | 0 | 0 |
| ISHARES TIPS BOND ETF | ETF | 464287176 |  | 244067 | 2293 | SH |  | SOLE |  | 2293 | 0 | 0 |
| ISHARES GLOBAL HEALTHCARE ETF | ETF | 464287325 |  | 532796 | 6277 | SH |  | SOLE |  | 6277 | 0 | 0 |
| PACER US CASH COWS 100 ETF | ETF | 69374H881 |  | 636863 | 13770 | SH |  | SOLE |  | 13770 | 0 | 0 |
| ISHARES 1-3 YEAR TREASURY BOND ETF | ETF | 464287457 |  | 1344984 | 16569 | SH |  | SOLE |  | 16569 | 0 | 0 |
| KIMBERLY-CLARK CORP COM | Stock | 494368103 |  | 278966 | 2055 | SH |  | SOLE |  | 2055 | 0 | 0 |
| KKR REAL ESTATE FIN TR INC COM | REIT | 48251K100 |  | 290298 | 20795 | SH |  | SOLE |  | 20795 | 0 | 0 |
| HOME DEPOT INC COM | Stock | 437076102 |  | 2846948 | 9013 | SH |  | SOLE |  | 9013 | 0 | 0 |
| AUTOMATIC DATA PROCESSING INC COM | Stock | 053015103 |  | 714669 | 2992 | SH |  | SOLE |  | 2992 | 0 | 0 |
| HEALTH CARE SELECT SECTOR SPDR FUND | ETF | 81369Y209 |  | 590355 | 4345 | SH |  | SOLE |  | 4345 | 0 | 0 |
| SOUTHERN CO COM | Stock | 842587107 |  | 1013171 | 14188 | SH |  | SOLE |  | 14188 | 0 | 0 |
| ISHARES RUSSELL 1000 GROWTH ETF | ETF | 464287614 |  | 289073 | 1349 | SH |  | SOLE |  | 1349 | 0 | 0 |
| SCHWAB U.S. BROAD MARKET ETF | ETF | 808524102 |  | 345037 | 7700 | SH |  | SOLE |  | 7700 | 0 | 0 |
| SCHWAB INTERNATIONAL EQUITY ETF | ETF | 808524805 |  | 452486 | 14048 | SH |  | SOLE |  | 14048 | 0 | 0 |
| SCHWAB U.S. LARGE-CAP ETF | ETF | 808524201 |  | 220377 | 4881 | SH |  | SOLE |  | 4881 | 0 | 0 |
| SCHWAB U.S. LARGE-CAP GROWTH ETF | ETF | 808524300 |  | 1201333 | 21622 | SH |  | SOLE |  | 21622 | 0 | 0 |
| ISHARES CORE S SMALL CAP ETF | ETF | 464287804 |  | 2017714 | 21319 | SH |  | SOLE |  | 21319 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL CL B NEW | Stock | 084670702 |  | 636025 | 2059 | SH |  | SOLE |  | 2059 | 0 | 0 |
| SCHWAB EMERGING MARKETS EQUITY ETF | ETF | 808524706 |  | 586613 | 24782 | SH |  | SOLE |  | 24782 | 0 | 0 |
| ALPHABET INC CAP STK CL A | Stock | 02079K305 |  | 7987638 | 90532 | SH |  | SOLE |  | 90532 | 0 | 0 |
| FISERV INC COM | Stock | 337738108 |  | 523226 | 5176 | SH |  | SOLE |  | 5176 | 0 | 0 |
| COMCAST CORP NEW CL A | Stock | 20030N101 |  | 494408 | 14138 | SH |  | SOLE |  | 14138 | 0 | 0 |
| MICROSOFT CORP COM | Stock | 594918104 |  | 22563935 | 94086 | SH |  | SOLE |  | 94086 | 0 | 0 |
| PROSHARES ULTRA S 500 | ETF | 74347R107 |  | 8573291 | 192874 | SH |  | SOLE |  | 192874 | 0 | 0 |
| TESLA INC COM | Stock | 88160R101 |  | 2500554 | 20300 | SH |  | SOLE |  | 20300 | 0 | 0 |
| FINANCIAL SELECT SECTOR SPDR FUND | ETF | 81369Y605 |  | 766293 | 22406 | SH |  | SOLE |  | 22406 | 0 | 0 |
| ISHARES 0-5 YEAR TIPS BOND ETF | ETF | 46429B747 |  | 386768 | 3988 | SH |  | SOLE |  | 3988 | 0 | 0 |
| ISHARES MSCI EAFE GROWTH ETF | ETF | 464288885 |  | 410675 | 4903 | SH |  | SOLE |  | 4903 | 0 | 0 |
| LILLY ELI  CO COM | Stock | 532457108 |  | 213815 | 584 | SH |  | SOLE |  | 584 | 0 | 0 |
| ISHARES RUSSELL 2000 ETF | ETF | 464287655 |  | 650553 | 3731 | SH |  | SOLE |  | 3731 | 0 | 0 |
| DUKE ENERGY CORP NEW COM NEW | Stock | 26441C204 |  | 744412 | 7228 | SH |  | SOLE |  | 7228 | 0 | 0 |
| ISHARES U.S. AEROSPACE  DEFENSE ETF | ETF | 464288760 |  | 414984 | 3709 | SH |  | SOLE |  | 3709 | 0 | 0 |
| INVESCO S MIDCAP MOMENTUM ETF | ETF | 46137V464 |  | 946389 | 12568 | SH |  | SOLE |  | 12568 | 0 | 0 |
| INVESCO AEROSPACE  DEFENSE ETF | ETF | 46137V100 |  | 606424 | 7735 | SH |  | SOLE |  | 7735 | 0 | 0 |
| INVESCO NASDAQ NEXT GEN 100 ETF | ETF | 46138G631 |  | 904388 | 37824 | SH |  | SOLE |  | 37824 | 0 | 0 |
| INVESCO NASDAQ 100 ETF | ETF | 46138G649 |  | 667476 | 6094 | SH |  | SOLE |  | 6094 | 0 | 0 |
| SCHWAB US DIVIDEND EQUITY ETF | ETF | 808524797 |  | 5430561 | 71889 | SH |  | SOLE |  | 71889 | 0 | 0 |
| INVESCO FTSE RAFI US 1000 ETF | ETF | 46137V613 |  | 4618460 | 29767 | SH |  | SOLE |  | 29767 | 0 | 0 |
| DIMENSIONAL U.S. TARGETED VALUE ETF | ETF | 25434V609 |  | 504892 | 11487 | SH |  | SOLE |  | 11487 | 0 | 0 |
| ISHARES MSCI USA MIN VOL FACTOR ETF | ETF | 46429B697 |  | 338437 | 4694 | SH |  | SOLE |  | 4694 | 0 | 0 |
| INVESCO SOLAR ETF | ETF | 46138G706 |  | 239024 | 3277 | SH |  | SOLE |  | 3277 | 0 | 0 |
| PIMCO ACTIVE BOND ETF | ETF | 72201R775 |  | 408074 | 4510 | SH |  | SOLE |  | 4510 | 0 | 0 |
| VANGUARD VALUE ETF | ETF | 922908744 |  | 1828059 | 13023 | SH |  | SOLE |  | 13023 | 0 | 0 |
| VANGUARD GROWTH ETF | ETF | 922908736 |  | 1122989 | 5269 | SH |  | SOLE |  | 5269 | 0 | 0 |
| ISHARES CORE S TOTAL U.S. STOCK MARKET ETF | ETF | 464287150 |  | 9567065 | 112819 | SH |  | SOLE |  | 112819 | 0 | 0 |
| META PLATFORMS INC CL A | Stock | 30303M102 |  | 1845354 | 15334 | SH |  | SOLE |  | 15334 | 0 | 0 |
| VANECK MORNINGSTAR WIDE MOAT ETF | ETF | 92189F643 |  | 985483 | 15182 | SH |  | SOLE |  | 15182 | 0 | 0 |
| COCA-COLA EUROPACIFIC PARTNERS SHS | Stock | G25839104 |  | 219288 | 3964 | SH |  | SOLE |  | 3964 | 0 | 0 |
| FIRST TRUST NASDAQ-100 TECHNOLOGY SECTOR INDEX FUND | ETF | 337345102 |  | 1181529 | 11227 | SH |  | SOLE |  | 11227 | 0 | 0 |
| BROADCOM INC COM | Stock | 11135F101 |  | 217956 | 389 | SH |  | SOLE |  | 389 | 0 | 0 |
| MPLX LP COM UNIT REP LTD | Stock | 55336V100 |  | 218894 | 6665 | SH |  | SOLE |  | 6665 | 0 | 0 |
| ISHARES CORE MSCI EAFE ETF | ETF | 46432F842 |  | 273315 | 4434 | SH |  | SOLE |  | 4434 | 0 | 0 |
| INVESCO S 500 HIGH DIVIDEND LOW VOLATILITY ETF | ETF | 46138E362 |  | 228460 | 5212 | SH |  | SOLE |  | 5212 | 0 | 0 |
| KINDER MORGAN INC DEL COM | Stock | 49456B101 |  | 940630 | 52025 | SH |  | SOLE |  | 52025 | 0 | 0 |
| NVIDIA CORPORATION COM | Stock | 67066G104 |  | 416199 | 2847 | SH |  | SOLE |  | 2847 | 0 | 0 |
| GENUINE PARTS CO COM | Stock | 372460105 |  | 576400 | 3322 | SH |  | SOLE |  | 3322 | 0 | 0 |
| ISHARES CORE MSCI EMERGING MARKETS ETF | ETF | 46434G103 |  | 343852 | 7363 | SH |  | SOLE |  | 7363 | 0 | 0 |
| VANGUARD TOTAL BOND MARKET ETF | ETF | 921937835 |  | 543039 | 7559 | SH |  | SOLE |  | 7559 | 0 | 0 |
| INVESCO S 500 QUALITY ETF | ETF | 46137V241 |  | 2656947 | 60385 | SH |  | SOLE |  | 60385 | 0 | 0 |
| MCDONALDS CORP COM | Stock | 580135101 |  | 794830 | 3016 | SH |  | SOLE |  | 3016 | 0 | 0 |
| WISDOMTREE U.S. LARGECAP DIVIDEND FUND | ETF | 97717W307 |  | 4082245 | 65895 | SH |  | SOLE |  | 65895 | 0 | 0 |
| AT INC COM | Stock | 00206R102 |  | 665270 | 36136 | SH |  | SOLE |  | 36136 | 0 | 0 |
| VANGUARD FINANCIALS ETF | ETF | 92204A405 |  | 227399 | 2748 | SH |  | SOLE |  | 2748 | 0 | 0 |
| ISHARES BIOTECHNOLOGY ETF | ETF | 464287556 |  | 358159 | 2728 | SH |  | SOLE |  | 2728 | 0 | 0 |
| SCHWAB FUNDAMENTAL US LARGE CO. INDEX ETF | ETF | 808524771 |  | 229952 | 4303 | SH |  | SOLE |  | 4303 | 0 | 0 |
| ISHARES MSCI USA QUALITY FACTOR ETF | ETF | 46432F339 |  | 3121001 | 27386 | SH |  | SOLE |  | 27386 | 0 | 0 |
| ISHARES MSCI USA MOMENTUM FACTOR ETF | ETF | 46432F396 |  | 361031 | 2474 | SH |  | SOLE |  | 2474 | 0 | 0 |
| CONSUMER DISCRETIONARY SELECT SECTOR SPDR FUND | ETF | 81369Y407 |  | 537066 | 4158 | SH |  | SOLE |  | 4158 | 0 | 0 |
| ISHARES U.S. TECHNOLOGY ETF | ETF | 464287721 |  | 5149319 | 69127 | SH |  | SOLE |  | 69127 | 0 | 0 |
| BLACKROCK SHORT MATURITY BOND ETF | ETF | 46431W507 |  | 207673 | 4215 | SH |  | SOLE |  | 4215 | 0 | 0 |
| ISHARES S 500 GROWTH ETF | ETF | 464287309 |  | 9561123 | 163438 | SH |  | SOLE |  | 163438 | 0 | 0 |
| ISHARES CORE S 500 ETF | ETF | 464287200 |  | 637997 | 1660 | SH |  | SOLE |  | 1660 | 0 | 0 |
| PROSHARES ULTRA QQQ | ETF | 74347R206 |  | 2940627 | 83922 | SH |  | SOLE |  | 83922 | 0 | 0 |
| JPMORGAN CHASE  CO COM | Stock | 46625H100 |  | 2071039 | 15443 | SH |  | SOLE |  | 15443 | 0 | 0 |
| BANK AMERICA CORP COM | Stock | 060505104 |  | 3111286 | 93939 | SH |  | SOLE |  | 93939 | 0 | 0 |
| SPDR S DIVIDEND ETF | ETF | 78464A763 |  | 803514 | 6422 | SH |  | SOLE |  | 6422 | 0 | 0 |
| WALMART INC COM | Stock | 931142103 |  | 214441 | 1512 | SH |  | SOLE |  | 1512 | 0 | 0 |
| RAYTHEON TECHNOLOGIES CORP COM | Stock | 75513E101 |  | 219097 | 2171 | SH |  | SOLE |  | 2171 | 0 | 0 |
| VANGUARD HIGH DIVIDEND YIELD INDEX ETF | ETF | 921946406 |  | 3607038 | 33333 | SH |  | SOLE |  | 33333 | 0 | 0 |
| CATERPILLAR INC COM | Stock | 149123101 |  | 330248 | 1378 | SH |  | SOLE |  | 1378 | 0 | 0 |
| ALPHABET INC CAP STK CL C | Stock | 02079K107 |  | 211350 | 2381 | SH |  | SOLE |  | 2381 | 0 | 0 |
| FIRST TR DJ INTERNET INDEX | ETF | 33733E302 |  | 1117094 | 9071 | SH |  | SOLE |  | 9071 | 0 | 0 |
| VANGUARD DIVIDEND APPRECIATION ETF | ETF | 921908844 |  | 840945 | 5538 | SH |  | SOLE |  | 5538 | 0 | 0 |
| ISHARES CORE DIVIDEND GROWTH ETF | ETF | 46434V621 |  | 776190 | 15523 | SH |  | SOLE |  | 15523 | 0 | 0 |
| DNP SELECT INCOME FD INC COM | CEF | 23325P104 |  | 725705 | 64507 | SH |  | SOLE |  | 64507 | 0 | 0 |
| GABELLI UTIL TR COM | CEF | 36240A101 |  | 105140 | 14000 | SH |  | SOLE |  | 14000 | 0 | 0 |
| SPDR PORTFOLIO S 500 GROWTH ETF | ETF | 78464A409 |  | 6866542 | 135514 | SH |  | SOLE |  | 135514 | 0 | 0 |
| REALTY INCOME CORP COM | REIT | 756109104 |  | 247609 | 3903 | SH |  | SOLE |  | 3903 | 0 | 0 |
| DOMINION ENERGY INC COM | Stock | 25746U109 |  | 277105 | 4519 | SH |  | SOLE |  | 4519 | 0 | 0 |
| EXXON MOBIL CORP COM | Stock | 30231G102 |  | 294677 | 2671 | SH |  | SOLE |  | 2671 | 0 | 0 |
| UNITEDHEALTH GROUP INC COM | Stock | 91324P102 |  | 224039 | 422 | SH |  | SOLE |  | 422 | 0 | 0 |
| ISHARES MSCI INTL QUALITY FACTOR ETF | ETF | 46434V456 |  | 1527708 | 47166 | SH |  | SOLE |  | 47166 | 0 | 0 |
| ISHARES CORE S MID-CAP ETF | ETF | 464287507 |  | 2235372 | 9241 | SH |  | SOLE |  | 9241 | 0 | 0 |
| ISHARES GLOBAL CLEAN ENERGY ETF | ETF | 464288224 |  | 285231 | 14369 | SH |  | SOLE |  | 14369 | 0 | 0 |
| APPLE INC COM | Stock | 037833100 |  | 41315752 | 317984 | SH |  | SOLE |  | 317984 | 0 | 0 |
| ISHARES RUSSELL 1000 ETF | ETF | 464287622 |  | 316412 | 1503 | SH |  | SOLE |  | 1503 | 0 | 0 |
| ISHARES RUSSELL 1000 VALUE ETF | ETF | 464287598 |  | 296931 | 1958 | SH |  | SOLE |  | 1958 | 0 | 0 |

---