# EDGAR Filing Document

**Accession Number:** 0002048792
**File Stem:** 0002048792-25-000005
**Filing Date:** 2025-7
**Character Count:** 12446
**Document Hash:** 953a3beb703b5d31f77fb22aedaa6cc4
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0002048792-25-000005.hdr.sgml**: 20250714

**ACCESSION NUMBER**: 0002048792-25-000005

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250714

**DATE AS OF CHANGE**: 20250714

**EFFECTIVENESS DATE**: 20250714

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Friday Financial
- **CENTRAL INDEX KEY:** 0002048792

**ORGANIZATION NAME:**
- **EIN:** 990492561
- **STATE OF INCORPORATION:** IA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-24914
- **FILM NUMBER:** 251121479

**BUSINESS ADDRESS:**
- **STREET 1:** 600 STAR BREWERY DR.
- **CITY:** DUBUQUE
- **STATE:** IA
- **ZIP:** 52001
- **BUSINESS PHONE:** (563) 552-7526

**MAIL ADDRESS:**
- **STREET 1:** 600 STAR BREWERY DR.
- **CITY:** DUBUQUE
- **STATE:** IA
- **ZIP:** 52001

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Friday Financial<br>**Address:** 600 Star Brewery Dr.<br>Dubuque, IA 52001

**Form 13F File Number:** 028-24914

**CRD Number (if applicable):** 000329748

**SEC File Number (if applicable):** 801-129486

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** BRIAN GRIFFIN<br>**Title:** CHIEF COMPLIANCE OFFICER<br>**Phone:** 563-552-7526

**Signature, Place, and Date of Signing:**

BRIAN GRIFFIN  DUBUQUE, IA  07-14-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 86

**Form 13F Information Table Value Total:** $196563902

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 44001299 | 325839 | SH |  | SOLE |  | 0 | 0 | 325839 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 |  | 14685027 | 502740 | SH |  | SOLE |  | 0 | 0 | 502740 |
| EA SERIES TRUST | EA BRIDGEWAY OMN | 02072L532 |  | 10182072 | 499611 | SH |  | SOLE |  | 0 | 0 | 499611 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 |  | 9809917 | 164018 | SH |  | SOLE |  | 0 | 0 | 164018 |
| ISHARES TR | CORE MSCI INTL | 46435G326 |  | 8220608 | 108109 | SH |  | SOLE |  | 0 | 0 | 108109 |
| SPDR INDEX SHS FDS | MSCI ACWI EXUS | 78463X848 |  | 7765176 | 237758 | SH |  | SOLE |  | 0 | 0 | 237758 |
| DIMENSIONAL ETF TRUST | SHORT DURATION F | 25434V864 |  | 7019686 | 146213 | SH |  | SOLE |  | 0 | 0 | 146213 |
| AMERICAN CENTY ETF TR | INTL SMCP VLU | 025072802 |  | 6850268 | 86406 | SH |  | SOLE |  | 0 | 0 | 86406 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 |  | 6335207 | 228956 | SH |  | SOLE |  | 0 | 0 | 228956 |
| DIMENSIONAL ETF TRUST | EMERGING MKTS CO | 25434V732 |  | 6316290 | 212813 | SH |  | SOLE |  | 0 | 0 | 212813 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 5392432 | 203488 | SH |  | SOLE |  | 0 | 0 | 203488 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 4959530 | 16318 | SH |  | SOLE |  | 0 | 0 | 16318 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 |  | 4652086 | 92542 | SH |  | SOLE |  | 0 | 0 | 92542 |
| APPLE INC | COM | 037833100 |  | 3755300 | 18303 | SH |  | SOLE |  | 0 | 0 | 18303 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 |  | 3274889 | 148185 | SH |  | SOLE |  | 0 | 0 | 148185 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 3264077 | 15948 | SH |  | SOLE |  | 0 | 0 | 15948 |
| SPDR SER TR | PRTFLO S VL | 78464A508 |  | 2713149 | 51837 | SH |  | SOLE |  | 0 | 0 | 51837 |
| UMB FINL CORP | COM | 902788108 |  | 2618905 | 24904 | SH |  | SOLE |  | 0 | 0 | 24904 |
| DIMENSIONAL ETF TRUST | US HIGH PROFITAB | 25434V831 |  | 2225878 | 62595 | SH |  | SOLE |  | 0 | 0 | 62595 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 2018029 | 4753 | SH |  | SOLE |  | 0 | 0 | 4753 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 |  | 2000556 | 21960 | SH |  | SOLE |  | 0 | 0 | 21960 |
| DIMENSIONAL ETF TRUST | INTL HIGH PROFIT | 25434V765 |  | 1787271 | 60606 | SH |  | SOLE |  | 0 | 0 | 60606 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 |  | 1740170 | 25187 | SH |  | SOLE |  | 0 | 0 | 25187 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 |  | 1334379 | 9622 | SH |  | SOLE |  | 0 | 0 | 9622 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 1292991 | 11744 | SH |  | SOLE |  | 0 | 0 | 11744 |
| TESLA INC | COM | 88160R101 |  | 1180107 | 3715 | SH |  | SOLE |  | 0 | 0 | 3715 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 1123401 | 18714 | SH |  | SOLE |  | 0 | 0 | 18714 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 1114779 | 22539 | SH |  | SOLE |  | 0 | 0 | 22539 |
| SPDR SER TR | S 600 SMCP GRW | 78464A201 |  | 1099169 | 12385 | SH |  | SOLE |  | 0 | 0 | 12385 |
| SPDR SER TR | PORTFOLI S | 78464A805 |  | 1063138 | 14196 | SH |  | SOLE |  | 0 | 0 | 14196 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 1018007 | 6190 | SH |  | SOLE |  | 0 | 0 | 6190 |
| SPDR SER TR | NUVEEN BLOOMBERG | 78464A284 |  | 995115 | 40158 | SH |  | SOLE |  | 0 | 0 | 40158 |
| ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 |  | 973423 | 15903 | SH |  | SOLE |  | 0 | 0 | 15903 |
| VANECK ETF TRUST | HIGH YLD MUNIETF | 92189H409 |  | 892985 | 17785 | SH |  | SOLE |  | 0 | 0 | 17785 |
| FIRST TR EXCH TRADED FD III | MANAGD MUN ETF | 33739N108 |  | 813760 | 16334 | SH |  | SOLE |  | 0 | 0 | 16334 |
| VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 |  | 802849 | 2899 | SH |  | SOLE |  | 0 | 0 | 2899 |
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 |  | 790376 | 4053 | SH |  | SOLE |  | 0 | 0 | 4053 |
| VANGUARD INDEX FDS | MCAP GR IDXVIP | 922908538 |  | 727754 | 2559 | SH |  | SOLE |  | 0 | 0 | 2559 |
| DIMENSIONAL ETF TRUST | INTL SMALL CAP V | 25434V781 |  | 724481 | 22014 | SH |  | SOLE |  | 0 | 0 | 22014 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 706523 | 14646 | SH |  | SOLE |  | 0 | 0 | 14646 |
| QUANTA SVCS INC | COM | 74762E102 |  | 688484 | 1821 | SH |  | SOLE |  | 0 | 0 | 1821 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 665296 | 4211 | SH |  | SOLE |  | 0 | 0 | 4211 |
| DIMENSIONAL ETF TRUST | NATL MUN BD ETF | 25434V849 |  | 651119 | 13728 | SH |  | SOLE |  | 0 | 0 | 13728 |
| WALMART INC | COM | 931142103 |  | 621783 | 6359 | SH |  | SOLE |  | 0 | 0 | 6359 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 |  | 621178 | 9063 | SH |  | SOLE |  | 0 | 0 | 9063 |
| DIMENSIONAL ETF TRUST | US SMALL CAP VAL | 25434V815 |  | 610761 | 20753 | SH |  | SOLE |  | 0 | 0 | 20753 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 603543 | 2082 | SH |  | SOLE |  | 0 | 0 | 2082 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 599440 | 1234 | SH |  | SOLE |  | 0 | 0 | 1234 |
| J P MORGAN EXCHANGE TRADED F | MUNICIPAL ETF | 46641Q647 |  | 572895 | 11541 | SH |  | SOLE |  | 0 | 0 | 11541 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 552467 | 1002 | SH |  | SOLE |  | 0 | 0 | 1002 |
| MICROSTRATEGY INC | CL A NEW | 594972408 |  | 521457 | 1290 | SH |  | SOLE |  | 0 | 0 | 1290 |
| CATERPILLAR INC | COM | 149123101 |  | 505838 | 1303 | SH |  | SOLE |  | 0 | 0 | 1303 |
| VANGUARD WHITEHALL FDS | INTL HIGH ETF | 921946794 |  | 479109 | 5981 | SH |  | SOLE |  | 0 | 0 | 5981 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 |  | 470418 | 3560 | SH |  | SOLE |  | 0 | 0 | 3560 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 466452 | 3499 | SH |  | SOLE |  | 0 | 0 | 3499 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 |  | 457786 | 10592 | SH |  | SOLE |  | 0 | 0 | 10592 |
| WISDOMTREE TR | US QTLY DIV GRT | 97717X669 |  | 443822 | 5300 | SH |  | SOLE |  | 0 | 0 | 5300 |
| DEERE  CO | COM | 244199105 |  | 437241 | 860 | SH |  | SOLE |  | 0 | 0 | 860 |
| ISHARES TR | S MC 400GR ETF | 464287606 |  | 421954 | 4638 | SH |  | SOLE |  | 0 | 0 | 4638 |
| MICROSOFT CORP | COM | 594918104 |  | 418819 | 842 | SH |  | SOLE |  | 0 | 0 | 842 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 415345 | 1409 | SH |  | SOLE |  | 0 | 0 | 1409 |
| ISHARES TR | MSCI USA VALUE | 46432F388 |  | 403933 | 3568 | SH |  | SOLE |  | 0 | 0 | 3568 |
| AMAZON COM INC | COM | 023135106 |  | 379106 | 1728 | SH |  | SOLE |  | 0 | 0 | 1728 |
| BROADCOM INC | COM | 11135F101 |  | 366063 | 1328 | SH |  | SOLE |  | 0 | 0 | 1328 |
| SPDR SER TR | S 400 MDCP VAL | 78464A839 |  | 362121 | 4559 | SH |  | SOLE |  | 0 | 0 | 4559 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 |  | 357800 | 2268 | SH |  | SOLE |  | 0 | 0 | 2268 |
| WISDOMTREE TR | US MIDCAP DIVID | 97717W505 |  | 351040 | 7004 | SH |  | SOLE |  | 0 | 0 | 7004 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 344888 | 3301 | SH |  | SOLE |  | 0 | 0 | 3301 |
| NEW YORK LIFE INVTS ACTIVE E | NYLI MACKAY MUN | 45409F827 |  | 335880 | 14083 | SH |  | SOLE |  | 0 | 0 | 14083 |
| DISNEY WALT CO | COM | 254687106 |  | 328761 | 2651 | SH |  | SOLE |  | 0 | 0 | 2651 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 |  | 312791 | 1094 | SH |  | SOLE |  | 0 | 0 | 1094 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 312672 | 1600 | SH |  | SOLE |  | 0 | 0 | 1600 |
| SPDR SER TR | S 600 SMCP VAL | 78464A300 |  | 308432 | 3867 | SH |  | SOLE |  | 0 | 0 | 3867 |
| PIMCO ETF TR | INTER MUN BD ACT | 72201R866 |  | 282788 | 5506 | SH |  | SOLE |  | 0 | 0 | 5506 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 |  | 275298 | 3400 | SH |  | SOLE |  | 0 | 0 | 3400 |
| WISDOMTREE TR | US HIGH DIVIDEND | 97717W208 |  | 264307 | 2754 | SH |  | SOLE |  | 0 | 0 | 2754 |
| SPDR SER TR | S DIVID ETF | 78464A763 |  | 258158 | 1902 | SH |  | SOLE |  | 0 | 0 | 1902 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 256506 | 1446 | SH |  | SOLE |  | 0 | 0 | 1446 |
| HARTFORD FDS EXCHANGE TRADED | MUN OPORTUNITE | 41653L503 |  | 246638 | 6443 | SH |  | SOLE |  | 0 | 0 | 6443 |
| GOLDMAN SACHS PHYSICAL GOLD | UNIT | 38150K103 |  | 241636 | 7394 | SH |  | SOLE |  | 0 | 0 | 7394 |
| VANGUARD BD INDEX FDS | INTERMED TERM | 921937819 |  | 240759 | 3113 | SH |  | SOLE |  | 0 | 0 | 3113 |
| ORACLE CORP | COM | 68389X105 |  | 222565 | 1018 | SH |  | SOLE |  | 0 | 0 | 1018 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 213070 | 1724 | SH |  | SOLE |  | 0 | 0 | 1724 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 205797 | 3620 | SH |  | SOLE |  | 0 | 0 | 3620 |
| CISCO SYS INC | COM | 17275R102 |  | 205087 | 2956 | SH |  | SOLE |  | 0 | 0 | 2956 |
| CAMBIUM NETWORKS CORP | SHS | G17766109 |  | 21540 | 53186 | SH |  | SOLE |  | 0 | 0 | 53186 |

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