# EDGAR Filing Document

**Accession Number:** 0001509646
**File Stem:** 0000950170-23-007612
**Filing Date:** 2023-3
**Character Count:** 44370
**Document Hash:** 4df5f790d2bf318a8f44be35ddd01bd4
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000950170-23-007612.hdr.sgml**: 20230313

**ACCESSION NUMBER**: 0000950170-23-007612

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20230313

**FILED AS OF DATE**: 20230313

**DATE AS OF CHANGE**: 20230313

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Phoenix New Media Ltd
- **CENTRAL INDEX KEY:** 0001509646
- **STANDARD INDUSTRIAL CLASSIFICATION:** TELEVISION BROADCASTING STATIONS [4833]
- **IRS NUMBER:** 000000000

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-35158
- **FILM NUMBER:** 23728068

**BUSINESS ADDRESS:**
- **STREET 1:** SINOLIGHT PLAZA, FL.16, NO.4 QIYANG RD.,
- **STREET 2:** WANGJING, CHAOYANG DISTRICT
- **CITY:** Beijing
- **STATE:** F4
- **ZIP:** 100102
- **BUSINESS PHONE:** (86) 10 60676000

**MAIL ADDRESS:**
- **STREET 1:** SINOLIGHT PLAZA, FL.16, NO.4 QIYANG RD.,
- **STREET 2:** WANGJING, CHAOYANG DISTRICT
- **CITY:** Beijing
- **STATE:** F4
- **ZIP:** 100102

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**WASHINGTON D.C. 20549**

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**FORM 6-K**

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**REPORT OF FOREIGN PRIVATE ISSUER**

**PURSUANT TO RULE 13a-16 OR 15d-16**

**OF THE SECURITIES EXCHANGE ACT OF 1934**

**March 2023**

**Commission File Number: 001-35158**

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**PHOENIX NEW MEDIA LIMITED**

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**Sinolight Plaza, Floor 16**

**No. 4 Qiyang Road**

**Wangjing, Chaoyang District, Beijing, 100102**

**People's Republic of China**

**(Address of principal executive offices)**

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Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ☐ No ☒

If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A

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**TABLE OF CONTENTS**

[<u>Exhibit 99.1 — Press release: Phoenix New Media Reports Fourth Quarter and Fiscal Year 2022 Unaudited Financial Results</u>](feng-ex99_1.htm)

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**SIGNATURE**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

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| | | |
|:---|:---|:---|
|  | PHOENIX NEW MEDIA LIMITED | PHOENIX NEW MEDIA LIMITED |
|  | By: | /s/ Edward Lu |
|  | Name: | Edward Lu |
|  | Title: | Chief Financial Officer |
| Date: March 13, 2023 |  |  |

---

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## Ex-99

**Exhibit 99.1**

 **Phoenix New Media Reports Fourth Quarter and Fiscal Year 2022 Unaudited Financial Results**

Live Conference Call to be Held at 9:00 PM U.S. Eastern Time on March 13, 2023

BEIJING, China, March 14, 2023 — Phoenix New Media Limited (NYSE: FENG) ("Phoenix New Media", "ifeng" or the "Company"), a leading new media company in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2022.

Mr. Shuang Liu, CEO of Phoenix New Media, commented, "Despite the challenges posed by the COVID-19 pandemic in December 2022, our team's unwavering commitment to achieve our goals and our efforts to improve operational efficiency allowed us to achieve a profitable quarter. In addition, we focused on enhancing our differentiation in areas such as premium content production, hot topic curation, and our flagship app product features. Stepping into 2023, we are expecting improvement in the economic environment that we operate in. We are dedicated to revitalizing our core business and achieving new milestones in revenue diversification."

Mr. Edward Lu, CFO of Phoenix New Media, further stated, "Our team executed in the face of adversity to achieve a total revenue of RMB223.9 million in the fourth quarter of 2022, exceeding our expectation. In addition, we achieved a profitable quarter through our team's continuous efforts and effective cost control measures to increase operational efficiency. Looking ahead, we anticipate a revitalized market and improving economic conditions, and we remain steadfast in our commitment to prudent financial management and the creation of sustained value for our shareholders."

**Fourth Quarter 2022 Financial Results**

**REVENUES**

Total revenues in the fourth quarter of 2022 decreased by 26.1% to RMB223.9 million (US$32.5 million) from RMB302.9 million in the same period of 2021, primarily due to the year-over-year decline in the Company's net advertising revenues.

Net advertising revenues in the fourth quarter of 2022 decreased by 26.4% to RMB205.4 million (US$29.8 million) from RMB279.2 million in the same period of 2021, mainly due to the reduction in advertising spending of advertisers from certain industries, the intensified industry-wide competition and the negative impact of the COVID-19 outbreaks in China in the fourth quarter of 2022.

Paid services revenues in the fourth quarter of 2022 decreased by 21.9% to RMB18.5 million (US$2.7 million) from RMB23.7 million in the same period of 2021. Paid services revenues comprise (i) revenues from paid contents, mainly including digital reading, audio books, and paid videos, and (ii) revenues from E-commerce and others. Revenues from paid contents in the fourth quarter of 2022 decreased by 30.4% to RMB5.5 million (US$0.8 million) from RMB7.9 million in the same period of 2021, mainly due to the reduction in the content spending of certain customers. Revenues from E-commerce and others in the fourth quarter of 2022 decreased by 17.7% to RMB13.0 million (US$1.9 million) from RMB15.8 million in the same period of 2021.

**COST OF REVENUES AND GROSS PROFIT**

Cost of revenues in the fourth quarter of 2022 decreased by 31.2% to RMB135.8 million (US$19.7 million) from RMB197.5 million in the same period of 2021, partly as a result of the Company's strict cost control measures.

Gross profit in the fourth quarter of 2022 decreased by 16.4% to RMB88.1 million (US$12.8 million) from RMB105.4 million in the same period of 2021. Gross margin in the fourth quarter of 2022 increased to 39.4% from 34.8% in the same period of 2021 primarily due to the Company's strict cost control measures.

To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the "Use of Non-GAAP Financial Measures" section below. The related reconciliations to GAAP financial measures are presented in the accompanying "Unaudited Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures."

Non-GAAP gross margin in the fourth quarter of 2022, which excluded share-based compensation, increased to 39.5% from 35.2% in the same period of 2021.

**OPERATING EXPENSES AND INCOME OR LOSS FROM OPERATIONS**

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Total operating expenses in the fourth quarter of 2022 decreased by 73.9% to RMB41.4 million (US$6.0 million) from RMB158.4 million in the same period of 2021, primarily attributable to the decrease in general and administrative expenses as the Company reversed certain allowance for credit losses in the fourth quarter of 2022 due to the collection of some long-aged accounts receivables, as well as the decrease in other operating expenses as a result of the strict cost control measures.

Income from operations in the fourth quarter of 2022 was RMB46.7 million (US$6.8 million), compared to loss from operations of RMB53.0 million in the same period of 2021. Operating margin in the fourth quarter of 2022 was positive 20.9%, compared to negative 17.5% in the same period of 2021.

Non-GAAP income from operations in the fourth quarter of 2022, which excluded share-based compensation, was RMB47.3 million (US$6.9 million), compared to non-GAAP loss from operations of RMB51.0 million in the same period of 2021. Non-GAAP operating margin in the fourth quarter of 2022, which excluded share-based compensation, was positive 21.1%, compared to negative 16.8% in the same period of 2021.

**OTHER INCOME OR LOSS**

Other income or loss reflects net interest income, foreign currency exchange gain or loss, income or loss from equity method investments, net of impairment, fair value changes in investments, net, and others, net. Total net other income in the fourth quarter of 2022 was RMB6.0 million (US$0.9 million), compared to total net other income of RMB29.3 million in the same period of 2021. The decrease in total net other income was mainly due to the following:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;•Net interest income in the fourth quarter of 2022 was RMB4.2 million (US$0.6 million), compared to RMB11.0 million in the same period of 2021.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;•Foreign currency exchange gain in the fourth quarter of 2022 was RMB4.2 million (US$0.6 million), compared to a foreign currency exchange gain of RMB6.4 million in the same period of 2021, which was mainly caused by the appreciation of Renminbi against US dollars in the fourth quarter of 2022.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;•Loss from equity method investments, net of impairment was RMB7.4 million (US$1.1 million) in the fourth quarter of 2022, compared to income from equity method investments, net of impairment of RMB1.2 million in the same period of 2021, which were mainly attributable to the changes in estimated fair value of the underlying investments held by the limited partnerships accounted for under equity method.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;•Others, net, in the fourth quarter of 2022 was a gain of RMB5.5 million (US0.8 million), compared to a gain of RMB12.0 million in the same period of 2021. Others, net primarily consists of government subsidies and some non-operating gain or loss.

**NET INCOME OR LOSS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED**

Net income attributable to Phoenix New Media Limited in the fourth quarter of 2022 was RMB41.6 million (US$6.0 million), compared to net loss attributable to Phoenix New Media Limited of RMB35.4 million in the same period of 2021. Net margin in the fourth quarter of 2022 was positive 18.6%, compared to negative 11.7% in the same period of 2021. Net income per diluted ordinary share in the fourth quarter of 2022 was RMB0.07 (US$0.01), compared to net loss per diluted ordinary share of RMB0.06 in the same period of 2021.

Non-GAAP net income attributable to Phoenix New Media Limited, which excluded share-based compensation, income or loss from equity method investments, net of impairment, and fair value changes in investments, net, was RMB50.0 million (US$7.2 million) in the fourth quarter of 2022, compared to non-GAAP net loss attributable to Phoenix New Media Limited of RMB33.2 million in the same period of 2021. Non-GAAP net margin in the fourth quarter of 2022 was positive 22.3%, compared to negative 11.0% in the same period of 2021. Non-GAAP net income per diluted ADS in the fourth quarter of 2022 was RMB4.12 (US$0.60), compared to non-GAAP net loss per diluted ADS of RMB2.74 in the same period of 2021. "ADS(s)" refers to the Company's American Depositary Share(s), each representing 48 Class A ordinary shares of the Company.

In the fourth quarter of 2022, the Company's weighted average number of ADSs used in the computation of diluted net income per ADS was 12,131,757. As of December 31, 2022, the Company had a total of 582,324,325 ordinary shares outstanding, or the equivalent of 12,131,757 ADSs.

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**Full Year 2022 Financial Results**

**REVENUES**

Total revenues in 2022 decreased by 23.7% to RMB785.7 million (US$113.9 million) from RMB1.03 billion in 2021, primarily attributable to the year-over-year decline in the Company's net advertising revenues.

Net advertising revenues in 2022 decreased by 25.1% to RMB696.7 million (US$101.0 million) from RMB930.0 million in 2021, primarily due to the reduction in advertising spending of advertisers from certain industries, intensified industry-wide competition and the negative impact of the COVID-19 outbreaks in China in 2022.

Paid services revenues in 2022 decreased by 11.3% to RMB89.0 million (US$12.9 million) from RMB100.3 million in 2021, primarily attributable to the decrease in revenues from paid contents caused by the reduction in the content spending of certain customers.

**COST OF REVENUES AND GROSS PROFIT**

Cost of revenues in 2022 decreased by 8.2% to RMB548.5 million (US$79.5 million) from RMB597.4 million in 2021.

Gross profit in 2022 decreased to RMB237.2 million (US$34.4 million) from RMB432.9 million in 2021. Gross margin in 2022 decreased to 30.2% from 42.0% in 2021, mainly caused by the more significant decrease in total revenues than the decrease in cost of revenues, as explained above.

**OPERATING EXPENSES AND LOSS FROM OPERATIONS**

Total operating expense in 2022 decreased to RMB428.6 million (US$62.1 million) from RMB769.0 million in 2021, primarily attributable to the decrease in general and administrative expenses as the Company recognized more allowance for credit losses related to the accounts receivable and notes receivable from Evergrande Group in 2021 and did not recognize so much loss in 2022, as well as the decrease in certain operating expense items as a result of the strict cost control measures.

Loss from operations in 2022 was RMB191.4 million (US$27.7 million), compared to RMB336.1 million in 2021. Operating margin in 2022 was negative 24.4%, compared to negative 32.6% in 2021.

Non-GAAP loss from operations in 2022, which excluded share-based compensation, was RMB183.6 million (US$26.6 million), compared to RMB326.5 million in 2021. Non-GAAP operating margin in 2022, which excluded share-based compensation, was negative 23.4%, compared to negative 31.7% in 2021.

**OTHER INCOME OR LOSS**

Total net other income decreased from RMB83.6 million in 2021 to RMB59.7 million (US$8.7 million) in 2022. The decrease in total net other income in 2022 was mainly due to (1) the foreign exchange loss of RMB32.9 million (US$4.8 million) recognized in 2022 as compared to foreign currency exchange gain of RMB8.6 million recognized in 2021, which was mainly caused by the depreciation of Renminbi against US dollars in 2022, (2) the decrease in net interest income of RMB15.9 million (US$2.3 million), (3) loss from equity method investments, net of impairment of RMB8.2 million (US$1.2 million) recognized in 2022 as compared to income from equity method investments, net of impairment of RMB0.4 million recognized in 2021, and (4) the decrease in others net of RMB17.1 million (US$2.5 million), partially offset by the gain on disposal of available-for-sale debt investments of RMB64.4 million (US$9.3 million) recognized in 2022, which represented the difference between the actual withholding tax paid in 2022 and the previously accrued withholding tax that was calculated based on 10% of the gain recognized from the disposal of available-for-sale debt investments in Particle, as disclosed in our Form 20-F dated April 28, 2022.

**NET LOSS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED**

Net loss attributable to the Company in 2022 was RMB109.7 million (US$15.9 million), compared to net loss attributable to the Company of RMB205.7 million in 2021. Net margin in 2022 was negative 14.0%, compared to negative 20.0% in 2021. Net loss per diluted ordinary share in 2022 was RMB0.19 (US$0.03), compared to a net loss per diluted ordinary share of RMB0.35 in 2021.

Non-GAAP net loss attributable to the Company in the fiscal year of 2022, which excluded share-based compensation, income or loss from equity method investments, net of impairment, fair value changes in investments, net, gain on disposal of available-for-sale debt investments and impairment of available-for-sale debt investment, was RMB154.6 million (US$22.4 million), compared to non-GAAP net loss attributable to the Company of RMB198.4 million in 2021. Non-GAAP net margin in the fiscal year of 2022 was

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negative 19.7%, compared to negative 19.3% in 2021. Non-GAAP net loss per diluted ADS in 2022 was RMB12.74 (US$1.85), compared to non-GAAP net loss per diluted ADS of RMB16.36 in 2021.

**CERTAIN BALANCE SHEET ITEMS**

As of December 31, 2022, the Company's cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.15 billion (US$167.4 million).

**Business Outlook**

For the first quarter of 2023, the Company expects its total revenues to be between RMB123.1 million and RMB143.1 million; net advertising revenues are expected to be between RMB107.4 million and RMB122.4 million; and paid services revenues are expected to be between RMB15.7 million and RMB20.7 million.

All of the above forecasts reflect the current and preliminary view of the Company's management, which are subject to changes and substantial uncertainty, particularly in view of the uncertainty of macroeconomic environment.

**Conference Call Information**

The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on March 13, 2023 (March 14, 2023 at 9:00 a.m. Beijing/Hong Kong time) to discuss its fourth quarter and fiscal year 2022 unaudited financial results and operating performance.

To participate in the call, please register in advance of the conference by clicking here (https://register.vevent.com/register/BI5ae626f19997413fb6e7b6037b7948d4). Upon registering, each participant will receive the participant dial-in numbers and a unique access PIN, which will be used to join the conference call. Please dial in 10 minutes before the call is scheduled to begin.

A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.

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**Use of Non-GAAP Financial Measures**

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss attributable to Phoenix New Media Limited, non-GAAP net margin and non-GAAP net income or loss per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss attributable to Phoenix New Media Limited is net income or loss attributable to Phoenix New Media Limited excluding share-based compensation, income or loss from equity method investments, net of impairment, fair value changes in investments, net, gain on disposal of available-for-sale debt investments and impairment of available-for-sale debt investments. Non-GAAP net margin is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss per diluted ADS is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company's performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation, income or loss from equity method investments, net of impairment, and fair value changes in investments, net, which have been and will continue to be significant recurring items, and without the effect of gain on disposal of available-for-sale debt investments and impairment of available-for-sale debt investments, which have been significant and one-time items. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company's gross profit, income or loss from operations and net income or loss attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

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**Exchange Rate**

This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the readers. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.8972 to US$1.00, the noon buying rate in effect on December 30, 2022 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentations, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

**About Phoenix New Media Limited**

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading applications and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

**Safe Harbor Statement**

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company's reliance on online and mobile advertising for a majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; the Company's investment plans and strategies; fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and services offerings; competition in its industry in China; relevant government policies and regulations relating to the Company; and the effects of the COVID-19 on the economy in China in general and on the Company's business in particular. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F-1, as amended, and its annual reports on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

**For investor and media inquiries please contact:**

Phoenix New Media Limited

Muzi Guo

Email: investorrelations@ifeng.com

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**Phoenix New Media Limited**

**Unaudited Condensed Consolidated Balance Sheets**

**(Amounts in thousands)**

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| | | | |
|:---|:---|:---|:---|
|  | **December 31,** | **December 31,** | **December 31,** |
|  | **2021** | **2022** | **2022** |
|  | **RMB** | **RMB** | **US$** |
| **ASSETS** |  |  |  |
| **Current assets:** |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Cash and cash equivalents | 188980 | 95982 | 13916 |
| &nbsp;&nbsp;&nbsp;&nbsp;Term deposits and short term investments | 1309028 | 1049555 | 152171 |
| &nbsp;&nbsp;&nbsp;&nbsp;Restricted cash | 15618 | 9055 | 1313 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable, net | 456935 | 428587 | 62139 |
| &nbsp;&nbsp;&nbsp;&nbsp;Amounts due from related parties | 57079 | 46215 | 6701 |
| &nbsp;&nbsp;&nbsp;&nbsp;Prepayment and other current assets | 49363 | 32257 | 4677 |
| **Total current assets** | **2077003** | **1661651** | **240917** |
| **Non-current assets:** |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Property and equipment, net | 29051 | 13091 | 1898 |
| &nbsp;&nbsp;&nbsp;&nbsp;Intangible assets, net | 22495 | 29126 | 4223 |
| &nbsp;&nbsp;&nbsp;&nbsp;Available-for-sale debt investments | 29401 | 304 | 44 |
| &nbsp;&nbsp;&nbsp;&nbsp;Equity investments, net | 111128 | 114389 | 16585 |
| &nbsp;&nbsp;&nbsp;&nbsp;Deferred tax assets | 92189 | 89060 | 12912 |
| &nbsp;&nbsp;&nbsp;&nbsp;Operating lease right-of-use assets, net | 41361 | 103551 | 15013 |
| &nbsp;&nbsp;&nbsp;&nbsp;Other non-current assets | 3218 | 19652 | 2849 |
| **Total non-current assets** | **328843** | **369173** | **53524** |
| **Total assets** | **2405846** | **2030824** | **294441** |
| **LIABILITIES AND SHAREHOLDERS' EQUITY** |  |  |  |
| **Current liabilities:** |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | 217172 | 176956 | 25656 |
| &nbsp;&nbsp;&nbsp;&nbsp;Amounts due to related parties | 34735 | 64733 | 9385 |
| &nbsp;&nbsp;&nbsp;&nbsp;Advances from customers | 33461 | 31942 | 4631 |
| &nbsp;&nbsp;&nbsp;&nbsp;Taxes payable | 412776 | 183525 | 26609 |
| &nbsp;&nbsp;&nbsp;&nbsp;Salary and welfare payable | 119812 | 94484 | 13699 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current liabilities | 123243 | 89042 | 12910 |
| &nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | 25780 | 23639 | 3427 |
| **Total current liabilities** | **966979** | **664321** | **96317** |
| **Non-current liabilities:** |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Deferred tax liabilities | 1312 | - | - |
| &nbsp;&nbsp;&nbsp;&nbsp;Long-term liabilities | 28330 | 20333 | 2948 |
| &nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | 20070 | 80947 | 11736 |
| **Total non-current liabilities** | **49712** | **101280** | **14684** |
| **Total liabilities** | **1016691** | **765601** | **111001** |
| **Shareholders' equity:** |  |  |  |
| Phoenix New Media Limited shareholders' equity: |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Class A ordinary shares | 17499 | 17499 | 2537 |
| &nbsp;&nbsp;&nbsp;&nbsp;Class B ordinary shares | 22053 | 22053 | 3197 |
| &nbsp;&nbsp;&nbsp;&nbsp;Additional paid-in capital | 1629014 | 1636821 | 237317 |
| &nbsp;&nbsp;&nbsp;&nbsp;Statutory reserves | 98482 | 99547 | 14433 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accumulated deficit | (300357) | (411074) | (59600) |
| &nbsp;&nbsp;&nbsp;&nbsp;Accumulated other comprehensive loss | (39308) | (45401) | (6583) |
| Total Phoenix New Media Limited shareholders' equity | 1427383 | 1319445 | 191301 |
| Noncontrolling interests | (38228) | (54222) | (7861) |
| **Total shareholders' equity** | **1389155** | **1265223** | **183440** |
| **Total liabilities and shareholders' equity** | **2405846** | **2030824** | **294441** |

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**Phoenix New Media Limited**

**Unaudited Condensed Consolidated Statements of Comprehensive Income/(loss)**

**(Amounts in thousands, except for number of shares and per share (or ADS) data)**

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| | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
|  | **December 31,** | **September 30,** | **December 31,** | **December 31,** | **December 31,** | **December 31,** | **December 31,** |
|  | **2021** | **2022** | **2022** | **2022** | **2021** | **2022** | **2022** |
|  | **RMB** | **RMB** | **RMB** | **US$** | **RMB** | **RMB** | **US$** |
| **Revenues:** |  |  |  |  |  |  |  |
| &nbsp;&nbsp;Net advertising revenues | 279163 | 172401 | 205409 | 29782 | 930025 | 696664 | 101007 |
| &nbsp;&nbsp;Paid service revenues | 23750 | 22372 | 18505 | 2683 | 100306 | 89043 | 12910 |
| **Total revenues** | **302913** | **194773** | **223914** | **32465** | **1030331** | **785707** | **113917** |
| &nbsp;&nbsp;Cost of revenues | (197539) | (128402) | (135781) | (19686) | (597397) | (548505) | (79526) |
| **Gross profit** | **105374** | **66371** | **88133** | **12779** | **432934** | **237202** | **34391** |
| **Operating expenses:** |  |  |  |  |  |  |  |
| &nbsp;&nbsp;Sales and marketing expenses | (83881) | (48647) | (44368) | (6433) | (276254) | (204984) | (29720) |
| &nbsp;&nbsp;General and administrative expenses | (33757) | (20927) | 26719 | 3874 | (334189) | (91846) | (13316) |
| &nbsp;&nbsp;Technology and product development expenses | (40771) | (33359) | (23758) | (3445) | (158586) | (131807) | (19110) |
| **Total operating expenses** | **(158409)** | **(102933)** | **(41407)** | **(6004)** | **(769029)** | **(428637)** | **(62146)** |
| **(Loss)/income from operations** | **(53035)** | **(36562)** | **46726** | **6775** | **(336095)** | **(191435)** | **(27755)** |
| **Other income/(loss):** |  |  |  |  |  |  |  |
| &nbsp;&nbsp;Interest income, net | 10957 | 8298 | 4210 | 610 | 47304 | 31411 | 4554 |
| &nbsp;&nbsp;Foreign currency exchange gain/(loss) | 6392 | (15604) | 4212 | 611 | 8612 | (32872) | (4766) |
| &nbsp;&nbsp;Income/(loss) from equity method investments, net of impairment | 1152 | (199) | (7392) | (1072) | 401 | (8195) | (1188) |
| &nbsp;&nbsp;Fair value changes in investments, net | (1318) | 2294 | (483) | (70) | 1906 | 2664 | 386 |
| &nbsp;&nbsp;Gain on disposal of available-for-sale debt investments | - | 64357 | - | - | - | 64357 | 9331 |
| &nbsp;&nbsp;Impairment of available-for-sale debt investments | - | - | - | - | - | (5980) | (867) |
| &nbsp;&nbsp;Others, net | 12122 | 2021 | 5468 | 793 | 25387 | 8294 | 1203 |
| **(Loss)/income before income taxes** | **(23730)** | **24605** | **52741** | **7647** | **(252485)** | **(131756)** | **(19102)** |
| &nbsp;&nbsp;Income tax (expense)/benefit | (6823) | (3071) | (6038) | (875) | (20581) | 6037 | 875 |
| **Net (loss)/income** | **(30553)** | **21534** | **46703** | **6772** | **(273066)** | **(125719)** | **(18227)** |
| &nbsp;&nbsp;Net (income)/loss attributable to noncontrolling interests | (4874) | 2797 | (5149) | (747) | 67365 | 16067 | 2329 |
| **Net (loss)/income attributable to Phoenix New Media Limited** | **(35427)** | **24331** | **41554** | **6025** | **(205701)** | **(109652)** | **(15898)** |
| **Net (loss)/income** | **(30553)** | **21534** | **46703** | **6772** | **(273066)** | **(125719)** | **(18227)** |
| &nbsp;&nbsp;Other comprehensive loss, net of tax: fair value remeasurement for available-for-sale debt investments | (4881) | - | - | - | (6611) | (24010) | (3481) |
| &nbsp;&nbsp;Other comprehensive (loss)/income, net of tax: foreign currency translation adjustment | (3590) | 12123 | (5749) | (834) | (4483) | 17916 | 2598 |
| **Comprehensive (loss)/income** | **(39024)** | **33657** | **40954** | **5938** | **(284160)** | **(131813)** | **(19110)** |
| &nbsp;&nbsp;Comprehensive (income)/loss attributable to noncontrolling interests | (4874) | 2797 | (5149) | (747) | 67366 | 16067 | 2329 |
| **Comprehensive (loss)/income attributable to Phoenix New Media Limited** | **(43898)** | **36454** | **35805** | **5191** | **(216794)** | **(115746)** | **(16781)** |
| **Net (loss)/income per Class A and Class B ordinary share:** |  |  |  |  |  |  |  |
| &nbsp;&nbsp;Basic | (0.06) | 0.04 | 0.07 | 0.01 | (0.35) | (0.19) | (0.03) |
| &nbsp;&nbsp;Diluted | (0.06) | 0.04 | 0.07 | 0.01 | (0.35) | (0.19) | (0.03) |
| Net (loss)/income per ADS (1 ADS represents 48 Class A ordinary shares): |  |  |  |  |  |  |  |
| &nbsp;&nbsp;Basic | (2.92) | 2.01 | 3.43 | 0.50 | (16.96) | (9.04) | (1.31) |
| &nbsp;&nbsp;Diluted | (2.92) | 2.01 | 3.43 | 0.50 | (16.96) | (9.04) | (1.31) |
| Weighted average number of Class A and Class B ordinary shares used in computing net (loss)/income per share: |  |  |  |  |  |  |  |
| &nbsp;&nbsp;Basic | 582324325 | 582324325 | 582324325 | 582324325 | 582324325 | 582324325 | 582324325 |
| &nbsp;&nbsp;Diluted | 582324325 | 582324325 | 582324325 | 582324325 | 582324325 | 582324325 | 582324325 |

---

------

**Phoenix New Media Limited**

**Unaudited Condensed Segments Information**

**(Amounts in thousands)**

---

| | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
|  | **December 31,** | **September 30,** | **December 31,** | **December 31,** | **December 31,** | **December 31,** | **December 31,** |
|  | **2021** | **2022** | **2022** | **2022** | **2021** | **2022** | **2022** |
|  | **RMB** | **RMB** | **RMB** | **US$** | **RMB** | **RMB** | **US$** |
| **Revenues:** |  |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Net advertising service | 279163 | 172401 | 205409 | 29782 | 930025 | 696664 | 101007 |
| &nbsp;&nbsp;&nbsp;&nbsp;Paid services | 23750 | 22372 | 18505 | 2683 | 100306 | 89043 | 12910 |
| **Total revenues** | **302913** | **194773** | **223914** | **32465** | **1030331** | **785707** | **113917** |
| **Cost of revenues** |  |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Net advertising service | 189306 | 119850 | 126906 | 18399 | 566443 | 514725 | 74628 |
| &nbsp;&nbsp;&nbsp;&nbsp;Paid services | 8233 | 8552 | 8875 | 1287 | 30954 | 33780 | 4898 |
| **Total cost of revenues** | **197539** | **128402** | **135781** | **19686** | **597397** | **548505** | **79526** |
| **Gross profit** |  |  |  |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Net advertising service | 89857 | 52551 | 78503 | 11383 | 363582 | 181939 | 26379 |
| &nbsp;&nbsp;&nbsp;&nbsp;Paid services | 15517 | 13820 | 9630 | 1396 | 69352 | 55263 | 8012 |
| **Total gross profit** | **105374** | **66371** | **88133** | **12779** | **432934** | **237202** | **34391** |

---

------

**Phoenix New Media Limited**

**Unaudited Condensed Information of Cost of Revenues**

**(Amounts in thousands)**

---

| | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|
|  | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Three Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** | **Twelve Months Ended** |
|  | **December 31,** | **September 30,** | **December 31,** | **December 31,** | **December 31,** | **December 31,** | **December 31,** |
|  | **2021** | **2022** | **2022** | **2022** | **2021** | **2022** | **2022** |
|  | **RMB** | **RMB** | **RMB** | **US$** | **RMB** | **RMB** | **US$** |
| Revenue sharing fees | 14380 | 4850 | 5635 | 817 | 27673 | 16969 | 2460 |
| Content and operational costs | 169141 | 113796 | 120220 | 17430 | 513449 | 484857 | 70298 |
| Bandwidth costs | 14018 | 9756 | 9926 | 1439 | 56275 | 46679 | 6768 |
| **Total cost of revenues** | **197539** | **128402** | **135781** | **19686** | **597397** | **548505** | **79526** |

---

------

**Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** 

**(Amounts in thousands, except for number of ADSs and per ADS data)** 

---

| | | | | | | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|
|  | **Three Months Ended December 31, 2021** | **Three Months Ended December 31, 2021** | **Three Months Ended December 31, 2021** | **Three Months Ended December 31, 2021** | **Three Months Ended September 30, 2022** | **Three Months Ended September 30, 2022** | **Three Months Ended September 30, 2022** | **Three Months Ended September 30, 2022** | **Three Months Ended December 31, 2022** | **Three Months Ended December 31, 2022** | **Three Months Ended December 31, 2022** | **Three Months Ended December 31, 2022** |
|  | **GAAP** | **Non-GAAP<br>Adjustments** |  | **Non-<br>GAAP** | **GAAP** | **Non-GAAP<br>Adjustments** |  | **Non-<br>GAAP** | **GAAP** | **Non-GAAP<br>Adjustments** |  | **Non-<br>GAAP** |
|  | **RMB** | **RMB** |  | **RMB** | **RMB** | **RMB** |  | **RMB** | **RMB** | **RMB** |  | **RMB** |
| **Gross profit** | **105374** | **1261** | (1) | **106635** | **66371** | **1439** | (1) | **67810** | **88133** | **224** | (1) | **88357** |
| Gross margin | 34.8% |  |  | 35.2% | 34.1% |  |  | 34.8% | 39.4% |  |  | 39.5% |
| **(Loss)/income from operations** | **(53035)** | **2079** | (1) | **(50956)** | **(36562)** | **4128** | (1) | **(32434)** | **46726** | **598** | (1) | **47324** |
| Operating margin | (17.5)% |  |  | (16.8)% | (18.8)% |  |  | (16.7)% | 20.9% |  |  | 21.1% |
|  |  | 2079 | (1) |  |  | 4128 | (1) |  |  | 598 | (1) |  |
|  |  | (1152) | (2) |  |  | 199 | (2) |  |  | 7392 | (2) |  |
|  |  | 1318 | (3) |  |  | (2294) | (3) |  |  | 483 | (3) |  |
|  |  | - | (4) |  |  | (64357) | (4) |  |  | - | (4) |  |
| **Net (loss)/income attributable to Phoenix New Media Limited** | **(35427)** | **2245** |  | **(33182)** | **24331** | **(62324)** |  | **(37993)** | **41554** | **8473** |  | **50027** |
| Net margin | (11.7)% |  |  | (11.0)% | 12.5% |  |  | (19.5)% | 18.6% |  |  | 22.3% |
| Net (loss)/income per ADS-diluted | (2.92) |  |  | (2.74) | 2.01 |  |  | (3.13) | 3.43 |  |  | 4.12 |
| Weighted average number of ADSs used in computing diluted net (loss)/income per ADS | 12131757 |  |  | 12131757 | 12131757 |  |  | 12131757 | 12131757 |  |  | 12131757 |

---

(1) Share-based compensation

(2) (Income)/loss from equity method investments, net of impairment

(3) Fair value changes in investments, net

(4) Gain on disposal of available-for-sale debt investments

------

---

| | | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|:---|
| **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** | **Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures** |
| **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** | **(Amounts in thousands, except for number of ADSs and per ADS data)** |
|  | **Twelve Months Ended December 31, 2021** | **Twelve Months Ended December 31, 2021** | **Twelve Months Ended December 31, 2021** | **Twelve Months Ended December 31, 2021** | **Twelve Months Ended December 31, 2022** | **Twelve Months Ended December 31, 2022** | **Twelve Months Ended December 31, 2022** | **Twelve Months Ended December 31, 2022** |
|  | **GAAP** | **Non-GAAP<br>Adjustments** |  | **Non-<br>GAAP** | **GAAP** | **Non-GAAP<br>Adjustments** |  | **Non-<br>GAAP** |
|  | **RMB** | **RMB** |  | **RMB** | **RMB** | **RMB** |  | **RMB** |
| **Gross profit** | **432934** | **3052** | (1) | **435986** | **237202** | **2803** | (1) | **240005** |
| Gross margin | 42.0% |  |  | 42.3% | 30.2% |  |  | 30.6% |
| **Loss from operations** | **(336095)** | **9582** | (1) | **(326513)** | **(191435)** | **7882** | (1) | **(183553)** |
| Operating margin | (32.6)% |  |  | (31.7)% | (24.4)% |  |  | (23.4)% |
|  |  | 9582 | (1) |  |  | 7882 | (1) |  |
|  |  | (401) | (2) |  |  | 8195 | (2) |  |
|  |  | (1906) | (3) |  |  | (2664) | (3) |  |
|  |  | - | (4) |  |  | (64357) | (4) |  |
|  |  | - | (5) |  |  | 5980 | (5) |  |
| **Net loss attributable to Phoenix New Media Limited** | **(205701)** | **7275** |  | **(198426)** | **(109652)** | **(44964)** |  | **(154616)** |
| Net margin | (20.0)% |  |  | (19.3)% | (14.0)% |  |  | (19.7)% |
| Net loss per ADS-diluted | (16.96) |  |  | (16.36) | (9.04) |  |  | (12.74) |
| Weighted average number of ADSs used in computing diluted net loss per ADS | 12131757 |  |  | 12131757 | 12131757 |  |  | 12131757 |

---

(1) Share-based compensation

(2) (Income)/loss from equity method investments, net of impairment

(3) Fair value changes in investments, net

(4) Gain on disposal of available-for-sale debt investments

(5) Impairment of available-for-sale debt investments

------