# EDGAR Filing Document

**Accession Number:** 0001803648
**File Stem:** 0001803648-23-000002
**Filing Date:** 2023-2
**Character Count:** 15768
**Document Hash:** c1103c1af646bd0c2f7a6d698b6f379c
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001803648-23-000002.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001803648-23-000002

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** HERON FINANCIAL GROUP, LLC
- **CENTRAL INDEX KEY:** 0001803648
- **IRS NUMBER:** 640963720
- **STATE OF INCORPORATION:** NY
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20134
- **FILM NUMBER:** 23625978

**BUSINESS ADDRESS:**
- **STREET 1:** 205 EAST 42ND STREET
- **STREET 2:** 20TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10017
- **BUSINESS PHONE:** 800-994-3766

**MAIL ADDRESS:**
- **STREET 1:** 205 EAST 42ND STREET
- **STREET 2:** 20TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10017

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** HERON FINANCIAL GROUP LLC<br>**Address:** 205 EAST 42ND STREET<br>20TH FLOOR<br>NEW YORK, NY 10017

**Form 13F File Number:** 028-20134

**CRD Number (if applicable):** 000146012

**SEC File Number (if applicable):** 801-68679

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** David Edwards<br>**Title:** President  Chief Compliance Officer<br>**Phone:** 800-994-3766

**Signature, Place, and Date of Signing:**

David Edwards  New York, NY  02-14-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 128

**Form 13F Information Table Value Total:** $149747589

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ISHARES TR | RUSSELL 3000 ETF | 464287689 |  | 26140556 | 119456 | SH |  | SOLE |  | 0 | 0 | 119456 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 7974861 | 78485 | SH |  | SOLE |  | 0 | 0 | 78485 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 7191287 | 106664 | SH |  | SOLE |  | 0 | 0 | 106664 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 |  | 6677618 | 80560 | SH |  | SOLE |  | 0 | 0 | 80560 |
| ISHARES TR | MSCI EAFE MIN VL | 46429B689 |  | 6030440 | 94521 | SH |  | SOLE |  | 0 | 0 | 94521 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 |  | 5913761 | 42594 | SH |  | SOLE |  | 0 | 0 | 42594 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 |  | 5545236 | 26094 | SH |  | SOLE |  | 0 | 0 | 26094 |
| APPLE INC | COM | 037833100 |  | 3310405 | 26479 | SH |  | SOLE |  | 0 | 0 | 26479 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 2828698 | 5079 | SH |  | SOLE |  | 0 | 0 | 5079 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 2292012 | 26676 | SH |  | SOLE |  | 0 | 0 | 26676 |
| INVESCO EXCH TRADED FD TR II | PFD ETF | 46138E511 |  | 2243086 | 191226 | SH |  | SOLE |  | 0 | 0 | 191226 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 2059892 | 18862 | SH |  | SOLE |  | 0 | 0 | 18862 |
| MICROSOFT CORP | COM | 594918104 |  | 1980125 | 8907 | SH |  | SOLE |  | 0 | 0 | 8907 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1845171 | 5897 | SH |  | SOLE |  | 0 | 0 | 5897 |
| PACER FDS TR | US CASH COWS 100 | 69374H881 |  | 1770175 | 38224 | SH |  | SOLE |  | 0 | 0 | 38224 |
| ILLINOIS TOOL WKS INC | COM | 452308109 |  | 1739439 | 7947 | SH |  | SOLE |  | 0 | 0 | 7947 |
| AON PLC | SHS CL A | G0403H108 |  | 1705387 | 5678 | SH |  | SOLE |  | 0 | 0 | 5678 |
| LYONDELLBASELL INDUSTRIES N | SHS - A - | N53745100 |  | 1657853 | 19071 | SH |  | SOLE |  | 0 | 0 | 19071 |
| TELEFLEX INCORPORATED | COM | 879369106 |  | 1627043 | 6431 | SH |  | SOLE |  | 0 | 0 | 6431 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 1623445 | 19647 | SH |  | SOLE |  | 0 | 0 | 19647 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 1615214 | 9034 | SH |  | SOLE |  | 0 | 0 | 9034 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 1555462 | 11492 | SH |  | SOLE |  | 0 | 0 | 11492 |
| J P MORGAN EXCHANGE TRADED F | DIV RTN EM EQT | 46641Q308 |  | 1448450 | 29138 | SH |  | SOLE |  | 0 | 0 | 29138 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 1292212 | 2870 | SH |  | SOLE |  | 0 | 0 | 2870 |
| T-MOBILE US INC | COM | 872590104 |  | 1288473 | 8918 | SH |  | SOLE |  | 0 | 0 | 8918 |
| FAIR ISAAC CORP | COM | 303250104 |  | 1249312 | 2093 | SH |  | SOLE |  | 0 | 0 | 2093 |
| DTE ENERGY CO | COM | 233331107 |  | 1238303 | 10622 | SH |  | SOLE |  | 0 | 0 | 10622 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 1221340 | 38822 | SH |  | SOLE |  | 0 | 0 | 38822 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 1134227 | 3224 | SH |  | SOLE |  | 0 | 0 | 3224 |
| TEXAS PACIFIC LAND CORPORATI | COM | 88262P102 |  | 1129297 | 559 | SH |  | SOLE |  | 0 | 0 | 559 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 1079325 | 7179 | SH |  | SOLE |  | 0 | 0 | 7179 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 1038556 | 10058 | SH |  | SOLE |  | 0 | 0 | 10058 |
| CISCO SYS INC | COM | 17275R102 |  | 960102 | 20480 | SH |  | SOLE |  | 0 | 0 | 20480 |
| INVESCO EXCH TRADED FD TR II | DWA EMERG MKTS | 46138E867 |  | 936846 | 52367 | SH |  | SOLE |  | 0 | 0 | 52367 |
| COMMERCIAL METALS CO | COM | 201723103 |  | 908919 | 18489 | SH |  | SOLE |  | 0 | 0 | 18489 |
| SEALED AIR CORP NEW | COM | 81211K100 |  | 908094 | 18147 | SH |  | SOLE |  | 0 | 0 | 18147 |
| AMAZON COM INC | COM | 023135106 |  | 885893 | 10658 | SH |  | SOLE |  | 0 | 0 | 10658 |
| AMGEN INC | COM | 031162100 |  | 855820 | 3207 | SH |  | SOLE |  | 0 | 0 | 3207 |
| SMUCKER J M CO | COM NEW | 832696405 |  | 854596 | 5362 | SH |  | SOLE |  | 0 | 0 | 5362 |
| HOME DEPOT INC | COM | 437076102 |  | 836942 | 2653 | SH |  | SOLE |  | 0 | 0 | 2653 |
| MARATHON PETE CORP | COM | 56585A102 |  | 832909 | 7197 | SH |  | SOLE |  | 0 | 0 | 7197 |
| AUTOZONE INC | COM | 053332102 |  | 807134 | 334 | SH |  | SOLE |  | 0 | 0 | 334 |
| MERCK  CO INC | COM | 58933Y105 |  | 781048 | 6873 | SH |  | SOLE |  | 0 | 0 | 6873 |
| PHILLIPS 66 | COM | 718546104 |  | 770899 | 7483 | SH |  | SOLE |  | 0 | 0 | 7483 |
| ANALOG DEVICES INC | COM | 032654105 |  | 721479 | 4518 | SH |  | SOLE |  | 0 | 0 | 4518 |
| PFIZER INC | COM | 717081103 |  | 718320 | 14465 | SH |  | SOLE |  | 0 | 0 | 14465 |
| ADOBE SYSTEMS INCORPORATED | COM | 00724F101 |  | 707131 | 2153 | SH |  | SOLE |  | 0 | 0 | 2153 |
| EMERSON ELEC CO | COM | 291011104 |  | 681602 | 7174 | SH |  | SOLE |  | 0 | 0 | 7174 |
| LILLY ELI  CO | COM | 532457108 |  | 679794 | 1894 | SH |  | SOLE |  | 0 | 0 | 1894 |
| EDWARDS LIFESCIENCES CORP | COM | 28176E108 |  | 673914 | 8964 | SH |  | SOLE |  | 0 | 0 | 8964 |
| PROGRESSIVE CORP | COM | 743315103 |  | 649151 | 4935 | SH |  | SOLE |  | 0 | 0 | 4935 |
| QUEST DIAGNOSTICS INC | COM | 74834L100 |  | 626034 | 4052 | SH |  | SOLE |  | 0 | 0 | 4052 |
| SONOCO PRODS CO | COM | 835495102 |  | 625984 | 10637 | SH |  | SOLE |  | 0 | 0 | 10637 |
| GENUINE PARTS CO | COM | 372460105 |  | 625395 | 3710 | SH |  | SOLE |  | 0 | 0 | 3710 |
| ARCHER DANIELS MIDLAND CO | COM | 039483102 |  | 608971 | 7230 | SH |  | SOLE |  | 0 | 0 | 7230 |
| TEXAS INSTRS INC | COM | 882508104 |  | 606865 | 3635 | SH |  | SOLE |  | 0 | 0 | 3635 |
| FEDEX CORP | COM | 31428X106 |  | 571395 | 3152 | SH |  | SOLE |  | 0 | 0 | 3152 |
| RPM INTL INC | COM | 749685103 |  | 562974 | 6610 | SH |  | SOLE |  | 0 | 0 | 6610 |
| POOL CORP | COM | 73278L105 |  | 549753 | 1814 | SH |  | SOLE |  | 0 | 0 | 1814 |
| CVS HEALTH CORP | COM | 126650100 |  | 540981 | 5981 | SH |  | SOLE |  | 0 | 0 | 5981 |
| CATERPILLAR INC | COM | 149123101 |  | 539858 | 2247 | SH |  | SOLE |  | 0 | 0 | 2247 |
| QUALCOMM INC | COM | 747525103 |  | 524135 | 4791 | SH |  | SOLE |  | 0 | 0 | 4791 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 506389 | 7041 | SH |  | SOLE |  | 0 | 0 | 7041 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 505994 | 5870 | SH |  | SOLE |  | 0 | 0 | 5870 |
| INTUIT | COM | 461202103 |  | 496194 | 1321 | SH |  | SOLE |  | 0 | 0 | 1321 |
| CAL MAINE FOODS INC | COM NEW | 128030202 |  | 495702 | 8874 | SH |  | SOLE |  | 0 | 0 | 8874 |
| ISHARES TR | CORE S ETF | 464287200 |  | 494326 | 1297 | SH |  | SOLE |  | 0 | 0 | 1297 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 |  | 484629 | 14825 | SH |  | SOLE |  | 0 | 0 | 14825 |
| CACI INTL INC | CL A | 127190304 |  | 471452 | 1529 | SH |  | SOLE |  | 0 | 0 | 1529 |
| ISHARES TR | CORE HIGH DV ETF | 46429B663 |  | 470488 | 4504 | SH |  | SOLE |  | 0 | 0 | 4504 |
| ISHARES TR | CORE S US GWT | 464287671 |  | 469762 | 5886 | SH |  | SOLE |  | 0 | 0 | 5886 |
| BIOGEN INC | COM | 09062X103 |  | 461431 | 1699 | SH |  | SOLE |  | 0 | 0 | 1699 |
| FASTENAL CO | COM | 311900104 |  | 430381 | 9295 | SH |  | SOLE |  | 0 | 0 | 9295 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 426425 | 8847 | SH |  | SOLE |  | 0 | 0 | 8847 |
| ECOLAB INC | COM | 278865100 |  | 402048 | 2776 | SH |  | SOLE |  | 0 | 0 | 2776 |
| DIMENSIONAL ETF TRUST | US EQUITY ETF | 25434V401 |  | 383903 | 9309 | SH |  | SOLE |  | 0 | 0 | 9309 |
| AT INC | COM | 00206R102 |  | 382048 | 19888 | SH |  | SOLE |  | 0 | 0 | 19888 |
| LOWES COS INC | COM | 548661107 |  | 377648 | 1881 | SH |  | SOLE |  | 0 | 0 | 1881 |
| CHEVRON CORP NEW | COM | 166764100 |  | 376991 | 2151 | SH |  | SOLE |  | 0 | 0 | 2151 |
| ORACLE CORP | COM | 68389X105 |  | 361353 | 4286 | SH |  | SOLE |  | 0 | 0 | 4286 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 356639 | 940 | SH |  | SOLE |  | 0 | 0 | 940 |
| APPLIED MATLS INC | COM | 038222105 |  | 353981 | 3615 | SH |  | SOLE |  | 0 | 0 | 3615 |
| NETFLIX INC | COM | 64110L106 |  | 344696 | 1113 | SH |  | SOLE |  | 0 | 0 | 1113 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 341938 | 5166 | SH |  | SOLE |  | 0 | 0 | 5166 |
| INTEL CORP | COM | 458140100 |  | 334882 | 12151 | SH |  | SOLE |  | 0 | 0 | 12151 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 333636 | 3519 | SH |  | SOLE |  | 0 | 0 | 3519 |
| PEPSICO INC | COM | 713448108 |  | 329392 | 1860 | SH |  | SOLE |  | 0 | 0 | 1860 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 326255 | 3760 | SH |  | SOLE |  | 0 | 0 | 3760 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 324412 | 2299 | SH |  | SOLE |  | 0 | 0 | 2299 |
| MATERION CORP | COM | 576690101 |  | 323831 | 3641 | SH |  | SOLE |  | 0 | 0 | 3641 |
| ABBOTT LABS | COM | 002824100 |  | 316112 | 2853 | SH |  | SOLE |  | 0 | 0 | 2853 |
| CORTEVA INC | COM | 22052L104 |  | 307202 | 5203 | SH |  | SOLE |  | 0 | 0 | 5203 |
| ENTERGY CORP NEW | COM | 29364G103 |  | 303516 | 2928 | SH |  | SOLE |  | 0 | 0 | 2928 |
| CHUBB LIMITED | COM | H1467J104 |  | 297111 | 1329 | SH |  | SOLE |  | 0 | 0 | 1329 |
| EATON CORP PLC | SHS | G29183103 |  | 294750 | 1875 | SH |  | SOLE |  | 0 | 0 | 1875 |
| CLEARWAY ENERGY INC | CL C | 18539C204 |  | 292446 | 9208 | SH |  | SOLE |  | 0 | 0 | 9208 |
| COCA COLA CO | COM | 191216100 |  | 292278 | 4699 | SH |  | SOLE |  | 0 | 0 | 4699 |
| CARDINAL HEALTH INC | COM | 14149Y108 |  | 289241 | 3775 | SH |  | SOLE |  | 0 | 0 | 3775 |
| MCDONALDS CORP | COM | 580135101 |  | 289162 | 1103 | SH |  | SOLE |  | 0 | 0 | 1103 |
| PERKINELMER INC | COM | 714046109 |  | 274011 | 1974 | SH |  | SOLE |  | 0 | 0 | 1974 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 269609 | 1890 | SH |  | SOLE |  | 0 | 0 | 1890 |
| PENSKE AUTOMOTIVE GRP INC | COM | 70959W103 |  | 269148 | 2349 | SH |  | SOLE |  | 0 | 0 | 2349 |
| BECTON DICKINSON  CO | COM | 075887109 |  | 262969 | 1030 | SH |  | SOLE |  | 0 | 0 | 1030 |
| FISERV INC | COM | 337738108 |  | 258341 | 2599 | SH |  | SOLE |  | 0 | 0 | 2599 |
| CUMMINS INC | COM | 231021106 |  | 256241 | 1082 | SH |  | SOLE |  | 0 | 0 | 1082 |
| 3M CO | COM | 88579Y101 |  | 252068 | 2050 | SH |  | SOLE |  | 0 | 0 | 2050 |
| PLEXUS CORP | COM | 729132100 |  | 251570 | 2403 | SH |  | SOLE |  | 0 | 0 | 2403 |
| BOEING CO | COM | 097023105 |  | 241068 | 1176 | SH |  | SOLE |  | 0 | 0 | 1176 |
| BAXTER INTL INC | COM | 071813109 |  | 240245 | 4570 | SH |  | SOLE |  | 0 | 0 | 4570 |
| AUTODESK INC | COM | 052769106 |  | 235781 | 1295 | SH |  | SOLE |  | 0 | 0 | 1295 |
| MARSH  MCLENNAN COS INC | COM | 571748102 |  | 234091 | 1409 | SH |  | SOLE |  | 0 | 0 | 1409 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 228957 | 980 | SH |  | SOLE |  | 0 | 0 | 980 |
| STRYKER CORPORATION | COM | 863667101 |  | 227185 | 909 | SH |  | SOLE |  | 0 | 0 | 909 |
| MODERNA INC | COM | 60770K107 |  | 226951 | 1308 | SH |  | SOLE |  | 0 | 0 | 1308 |
| DEUTSCHE BANK A G | NAMEN AKT | D18190898 |  | 226897 | 18690 | SH |  | SOLE |  | 0 | 0 | 18690 |
| BROADCOM INC | COM | 11135F101 |  | 223673 | 403 | SH |  | SOLE |  | 0 | 0 | 403 |
| DIAGEO PLC | SPON ADR NEW | 25243Q205 |  | 223271 | 1259 | SH |  | SOLE |  | 0 | 0 | 1259 |
| FIRST TR EXCHNG TRADED FD VI | TCW OPPORTUNIS | 33740F805 |  | 222959 | 5025 | SH |  | SOLE |  | 0 | 0 | 5025 |
| TARGET CORP | COM | 87612E106 |  | 216427 | 1403 | SH |  | SOLE |  | 0 | 0 | 1403 |
| HONEYWELL INTL INC | COM | 438516106 |  | 215102 | 1052 | SH |  | SOLE |  | 0 | 0 | 1052 |
| PAYPAL HLDGS INC | COM | 70450Y103 |  | 214624 | 2814 | SH |  | SOLE |  | 0 | 0 | 2814 |
| AGREE RLTY CORP | COM | 008492100 |  | 214024 | 3100 | SH |  | SOLE |  | 0 | 0 | 3100 |
| ABBVIE INC | COM | 00287Y109 |  | 212210 | 1298 | SH |  | SOLE |  | 0 | 0 | 1298 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 |  | 211548 | 3394 | SH |  | SOLE |  | 0 | 0 | 3394 |
| J P MORGAN EXCHANGE TRADED F | DIV RTN INT EQ | 46641Q209 |  | 205778 | 4174 | SH |  | SOLE |  | 0 | 0 | 4174 |
| PINNACLE WEST CAP CORP | COM | 723484101 |  | 201580 | 2737 | SH |  | SOLE |  | 0 | 0 | 2737 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 200728 | 1719 | SH |  | SOLE |  | 0 | 0 | 1719 |
| DNP SELECT INCOME FD INC | COM | 23325P104 |  | 182290 | 16218 | SH |  | SOLE |  | 0 | 0 | 16218 |

---