# EDGAR Filing Document

**Accession Number:** 0001926863
**File Stem:** 0001665160-23-000492
**Filing Date:** 2023-3
**Character Count:** 30535
**Document Hash:** 5f83b6ae861e62b12c95aaa14616890b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001665160-23-000492.hdr.sgml**: 20230329

**ACCESSION NUMBER**: 0001665160-23-000492

**CONFORMED SUBMISSION TYPE**: C

**PUBLIC DOCUMENT COUNT**: 2

**FILED AS OF DATE**: 20230329

**DATE AS OF CHANGE**: 20230329

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** BELLA RIO CONSULTING, INC
- **CENTRAL INDEX KEY:** 0001926863
- **IRS NUMBER:** 474392257
- **STATE OF INCORPORATION:** IL
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** C
- **SEC ACT:** 1933 Act
- **SEC FILE NUMBER:** 020-32067
- **FILM NUMBER:** 23773064

**BUSINESS ADDRESS:**
- **STREET 1:** 400 RIVERSIDE RD.
- **CITY:** BELVIDERE
- **STATE:** IL
- **ZIP:** 61008
- **BUSINESS PHONE:** 8586213126

**MAIL ADDRESS:**
- **STREET 1:** 400 RIVERSIDE RD
- **CITY:** BELVIDERE
- **STATE:** IL
- **ZIP:** 61008

### Attached PDF Documents

**Attachment 1:** `offeringmemoformc.pdf`

# Offering Memorandum: Part II of Offering Document (Exhibit A to Form C)

Bella Rio Consulting, Inc.
400 Riverside Rd
Belvidere, IL 61008
https://www.rocknvodkas.com/

Up to $3,951,216.00 in Preferred Series B at $4.00
Minimum Target Amount: $10,000.00

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document.

The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

# Company:

Company: Bella Rio Consulting, Inc.

Address: 400 Riverside Rd, Belvidere, IL 61008

State of Incorporation: IL

Date Incorporated: June 29, 2015

# Terms:

Equity

Offering Minimum: $10,000.00 | 2,500 shares of Preferred Series B

Offering Maximum: $3,951,216.00 | 987,804 shares of Preferred Series B

Type of Security Offered: Preferred Series B

Purchase Price of Security Offered: $4.00

Minimum Investment Amount (per investor): $300.00

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

# Investment Incentives and Bonuses*

# Time-Based Perks:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% bonus shares

Super Early Bird Bonus

Invest within the first week and receive an additional 10% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares

# Loyalty Bonus

Previous investors and individuals who were waitlisted in our previous campaign will receive 20% bonus shares

# Amount-Based Perks:

$1,000+ | Tier 1

Invest $1,000+ and receive an Ownership Certificate + a Rick Nielsen signed ROCK'N tin tacker + 5% discount on ROCK'N merch

$5,000+ | Tier 2

Invest $5,000+ and receive a Collector's Edition Bottle of ROCK'N Vodka printed in ROCK'N VODKA RED (available only in 41 select states) + 10% discount on ROCK'N merch + previous Tier items

### **\$10,000+ | Tier 3**

Invest $10,000+ and receive a signed and numbered, limited gallery edition print by Shannon (The World's Greatest Beatles Artist) with a Certificate of Authenticity, both signed by Rick and Shannon + 15% discount on ROCK'N merch + previous Tier items

### **\$25,000+ | Tier 4**

Invest $25,000+ and receive 5% bonus shares + 20% discount on ROCK'N merch + Two tickets to a Cheap Trick concert of your choice + previous Tier items

### **\$50,000+ | Tier 5**

Invest $50,000+ and receive 8% bonus shares + Private virtual meeting with owners including Rick Nielsen + previous Tier items

### **\$100,000+ | Tier 6**

Invest $100,000+ and receive 10% bonus shares + previous Tier items + an invite to the VIP Grand Opening at the Hard Rock Rockford Casino. Rick Nielsen will be the guest of honor with his iconic Explorer guitar built in front of the casino.

Disclaimer: The VIP Grand Opening and the other perks are subject to change dependent on the climate of national restrictions. An equal value event or other perk will be available to those who qualify as a contingent option. All accommodations, excluding travel, will be covered by ROCK'N Vodka for the VIP Grand Opening. The date of the event is yet to be determined. The 'Collector's Edition' bottle from ROCK'N Vodka is not available to non-U.S. investors and residents of Illinois, Iowa, Kentucky, Massachusetts, Mississippi, New Hampshire, Pennsylvania, Tennessee, and Utah. The bottle will also require an adult signature from someone above the age of 21 to sign off upon delivery.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for, with the exception of 'audience-based' bonuses.

If a company offers an 'audience-based' bonus, this bonus only will stack with any other bonus you are eligible for. An 'audience-based' bonus is a bonus that is available to a qualified group of investors based on campaign-specific criteria - such as previous investors, existing customers, or Testing-the-Waters (TTW) reservation holders. An issuer can only offer a single audience-based bonus.

For example, a 10% audience-based bonus (i.e. prior investors) + a 10% OWNer's bonus would receive an aggregate of 20% bonus shares.

*All perks occur when the offering is completed.*

# The 10% StartEngine Owners' Bonus

Bella Rio Consulting, Inc. dba ROCK'N Vodka will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Series B at $1.90 per share, you will receive 110 Preferred Series B, meaning you'll own 110 shares for $190. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus in addition to the aforementioned bonus.

## The Company and its Business

### Company Overview

#### Company Overview

BELLA RIO CONSULTING, INC. DBA ROCK'N Vodka owns ROCK'N Vodka, which is both the brand name and the main product. The product is a sugarcane vodka that is imported and distilled to Rush Creek Distilling in Harvard, Illinois. The vodka is then filtered, bottled, packaged, stored, and shipped at Rush Creek.

#### Business Model

ROCK'N Vodka partners with distributors and sells the product to retailers in various markets including California, Florida, Georgia, Illinois, Iowa, Nevada, Oklahoma, Texas, Washington, Wisconsin, British Columbia, and Alberta in Canada. The Company works with various distributors or on its own to sell the product to retailers, bars, and restaurants in each market. Every independent and chain retailer, bar, and restaurant within those markets is the brand's target base. The Company partners with other brands for special promotions, advertising, and product placement.

The Company also markets the product so that it can be sold to end consumers once in retailers, bars, and restaurants. The end consumers targeted are any legally-aged alcohol drinkers and people who are interested in the brand.

The Company also sells the product of ROCK'N Vodka directly to consumers on its websites and social media platforms in partnership with companies that hold a license to ship to individual states. The states not available to ship direct to consumers are

Illinois, Iowa, Kentucky, Massachusetts, Mississippi, New Hampshire, Pennsylvania, Tennessee, and Utah. Merchandise including shirts, tin tackers, and other items are also sold through the website and social media stores.

## Corporate Structure

BELLA RIO CONSULTING, INC. DBA ROCK'N Vodka (or the 'Company') is an Illinois domestic corporation that was incorporated on June 29, 2015, originally as an S-Corporation before converting to a C-Corporation.

### *Competitors and Industry*

## The Industry

The vodka industry is currently estimated at $468B as of 2021 and is projected to grow at a rate of 30.13% and is predicted to reach $609B in revenue by 2025. (1).

ROCK'N Vodka is in the alcoholic beverage industry, specifically within the vodka industry. The product, ROCK'N Vodka, is sold to distributor partners who then sell the product to retailers, restaurants, bars, and other accounts. The company also sells the product to shipping partners that sell directly to consumers. The brand, ROCK'N Vodka, continues marketing the product in every market that it is available. ROCK'N Vodka is also celebrity co-owned by American musician and singer-songwriter, Rick Nielsen, who is best known as the lead guitarist, main songwriter, and leader of the Rock n' Roll Hall of Fame band Cheap Trick.

Competitors include other vodkas brands. These include Reigncane, Tito's, Absolut, Ketel One, Smirnoff, Grey Goose, etc. Tito's and Grey Goose are the dominant industry competitors within the vodka portfolio but may be considered indirect competitors of ROCK'N as they are distilled from corn, wheat, or potato rather than sugarcane. Reigncane and other vodkas distilled from sugarcane are the most direct competitors of ROCK'N.

## Competitors

ROCK'N Vodka has several major competitors in the vodka market. Some of the top competitors in our industry include Tito's, Smirnoff, New Amsterdam, and Svedka. Tito's is the industry leader and the Company's primary competition in the vodka industry with 10.35 million 9-liter cases sold in 2020. Smirnoff also owns a significant market share and sold 9.03 million 9-liter cases in the United States in 2020. (2), (3).

New Amsterdam and Svedka are direct competitors of similar size and development. Despite the present competitive landscape, the Company stands out in the vodka industry because it is made from sugarcane only, whereas Tito's, Grey Goose, New Amsterdam, and Svedka are made from either corn or wheat, as most vodkas are. ROCK'N Vodka is not comparable to these competitors as the competitors are several years older than ROCK'N Vodka and are distilled from different ingredients.

Tito's, Grey Goose, and other vodka brands are not similar in size or development as

they were established several years prior to ROCK'N and thus have several more years of sales and marketing under the brand. Reigncane is the most similar to ROCK'N as it is also newer to the sugarcane vodka market.

Sources:(1)https://www.statista.com/forecasts/1139092/global-spirits-market-value

(2)https://www.statista.com/statistics/462751/titos-handmade-vodka-us-sales-volume/

(3)https://www.statista.com/statistics/462650/smirnoff-vodka-us-sales-volume/

# *Current Stage and Roadmap*

# **Current Stage**

Distribution, retail placement, and sales for ROCK'N Vodka are in California, Florida, Georgia, Illinois, Iowa, Nevada, Oklahoma, Texas, Washington, Wisconsin, British Columbia, and Alberta in Canada.

ROCK'N Vodka is available for purchase and shipping online on the company's websites, social media platforms, and other websites in partnership with shipping companies with licenses to ship alcohol to 41 states in the United States; the excluded states are Illinois, Iowa, Kentucky, Massachusetts, Mississippi, New Hampshire, Pennsylvania, Tennessee, and Utah.

ROCK'N Vodka is available in a 750mL bottle. Advertisements for the product and the brand are shown in every market the product is available in for retail distribution or shipping to consumers. The company's current ground sales team consists of a full-time sales representative regularly covering the states of Illinois, Wisconsin, and California. These sales representatives may sometimes work in other markets that are not part of their regular territory. Part-time sales representatives cover Florida.

ROCK'N Vodka has the ability to produce and sell 50mL versions of the product.

Various merchandise for ROCK'N Vodka is available and sold directly to consumers on the company's websites and social media platforms.

# **Roadmap**

Plans exist for reintroducing 1L bottles to the portfolio, which may be specific to extremely large purchase orders or specific markets. This bottle size will be reintroduced when the demand for it is deemed to be worth the investment. There are no plans to create new or alternate liquor products. New merchandise is regularly introduced to the market after development is finished.

Infrastructure is in development by growing the current sales force in all current markets. There are plans to hire full-time, part-time or shared sales representatives in the markets that don't currently have one. The new sales team will help develop the business by expanding sales to new accounts. More accounts carrying ROCK'N Vodka will lead to greater brand awareness and sales revenue for the brand. A sales team

providing support to accounts will lead to more sales and more positive brand recognition.

Inquiries have been received from both consumers and retailers in states such as Michigan, Pennsylvania, Ohio, Indiana, and others. These states will be opened for retail distribution when a distributor is partnered with and when product placements are estimated to be profitable. Large marketing plans through social media advertisements and sales developments through a sales force are planned for every current and future market.

The company plans to create or rent its own warehouse to store inventory, create a studio for film and photography productions, and act as an office space for collaborative use.

## The Team

### Officers and Directors

**Name:** Andrew Roiniotis

Andrew Roiniotis's current primary role is with the Issuer.

Positions and offices currently held with the issuer:

- **Position:** Vice President and Director
  **Dates of Service:** June, 2015 - Present
  **Responsibilities:** Make day-to-day decisions for the company and interact with partners on behalf of the company. Andy works 50+ hours per week. Andy currently receives a salary of $100,000, but plans to take an annual salary of $175,000 once the Company has available capital.

Other business experience in the past three years:

- **Employer:** Downtown Rockford Restaurant LLC
  **Title:** Owner
  **Dates of Service:** June, 2012 - January, 2021
  **Responsibilities:** Oversee business operations.

Other business experience in the past three years:

- **Employer:** West Lane Restaurant LLC
  **Title:** Owner
  **Dates of Service:** October, 2013 - January, 2021
  **Responsibilities:** Oversee business operations.

Other business experience in the past three years:

- Employer: Northtown Restaurant LLC

Title: Owner

Dates of Service: September, 2017 - January, 2021

Responsibilities: Oversee business operations.

Other business experience in the past three years:

- Employer: TR Restaurant Group Inc

Title: Director

Dates of Service: October, 2012 - Present

Responsibilities: Run day-to-day operations of the restaurant.

Name: Isabelle Roiniotis

Isabelle Roiniotis's current primary role is with Holy Family Catholic Church. Isabelle Roiniotis currently services 25 hours per week in their role with the Issuer.

Positions and offices currently held with the issuer:

- Position: President and Director

Dates of Service: June, 2015 - Present

Responsibilities: Assist in any responsibilities needed. Isabelle does not currently receive a salary or any wages. Isabelle plans on working 30+ hours per week once the position becomes full-time, with an annual salary of $75,000. Isabelle currently works 10 hours per week for the role.

Other business experience in the past three years:

- Employer: Holy Family Catholic Church

Title: Assistant Director of Evangelization

Dates of Service: January, 2022 - Present

Responsibilities: Integrate the private school families with the church by planning events throughout the year. Isabelle currently works up to 25 hours per week for this role.

Name: Dionisios Trakas

Dionisios Trakas's current primary role is with TR Restaurant Group Inc. Dionisios Trakas currently services 40+ hours per week in their role with the Issuer.

Positions and offices currently held with the issuer:

- Position: Secretary and Director

Dates of Service: December, 2019 - Present

Responsibilities: Assist in any responsibilities needed. He plans on working 40+

hours per week and currently receives a salary of $100,000, but plans to take an annual salary of $175,000.

Other business experience in the past three years:

- Employer: Downtown Rockford Restaurant LLC
Title: Owner
Dates of Service: June, 2012 - January, 2021
Responsibilities: Oversee business operations.

Other business experience in the past three years:

- Employer: West Lane Restaurant LLC
Title: Owner
Dates of Service: October, 2013 - January, 2021
Responsibilities: Oversee business operations.

Other business experience in the past three years:

- Employer: Northtown Restaurant LLC
Title: Owner
Dates of Service: September, 2017 - January, 2021
Responsibilities: Oversee business operations.

Other business experience in the past three years:

- Employer: TR Restaurant Group Inc
Title: Owner
Dates of Service: July, 2005 - Present
Responsibilities: Run day-to-day business operations. Denny works 40+ hours per week for this role.

Name: Karen Nielsen

Karen Nielsen's current primary role is with Karen does not have a primary job.. Karen Nielsen currently services 0 hours per week in their role with the Issuer.

Positions and offices currently held with the issuer:

- Position: Officer
Dates of Service: March, 2022 - Present
Responsibilities: Make decisions on behalf of the Karen R. Nielsen Trust and acts as a proxy for Rick Nielsen.

**Name:** Jandell Kurt Manguerra

Jandell Kurt Manguerra's current primary role is with the Issuer.

Positions and offices currently held with the issuer:

- **Position:** Executive Administrator
- **Dates of Service:** July, 2021 - Present
- **Responsibilities:** Handles and assists in all aspects of the company.

## Risk Factors

The SEC requires the company to identify risks that are specific to its business and its financial condition. The company is still subject to all the same risks that all companies in its business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events and technological developments (such as hacking and the ability to prevent hacking). Additionally, early-stage companies are inherently more risky than more developed companies. You should consider general risks as well as specific risks when deciding whether to invest.

These are the risks that relate to the Company:

### *Uncertain Risk*

An investment in the Company (also referred to as "we", "us", "our", or "Company") involves a high degree of risk and should only be considered by those who can afford the loss of their entire investment. Furthermore, the purchase of any of the Preferred Series B shares should only be undertaken by persons whose financial resources are sufficient to enable them to indefinitely retain an illiquid investment. Each investor in the Company should consider all of the information provided to such potential investor regarding the Company as well as the following risk factors, in addition to the other information listed in the Company's Form C. The following risk factors are not intended, and shall not be deemed to be, a complete description of the commercial and other risks inherent in the investment in the Company.

### *Our business projections are only projections*

There can be no assurance that the Company will meet our projections. There can be no assurance that the Company will be able to find sufficient demand for our product, that people think it's a better option than a competing product, or that we will able to provide the service at a level that allows the Company to make a profit and still attract business.

### *Any valuation at this stage is difficult to assess*

The valuation for the offering was established by the Company. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment.

# ROCK'N Vodka

# INVESTOR INFORMATION

Thank you to every investor that provided us their testimonial! Please click the button below to find out who won the Rick Nielsen signed recipe book.

We have some very exciting information to share. ROCK'N Vodka will be launching a new investment opportunity on StartEngine! So, what does this mean for you as an investor? We will be launching with a higher valuation, thus the value of your current shares will increase. There will be no dilution of shares either. As a current investor, you will have the opportunity to earn bonus shares if you invest again.

CLICK HERE TO VIEW THE RAFFLE WINNER.

We have another chance for you to win a prize! Please answer the following questions by replying to this email to be entered into the raffle:

- Would you, as an investor, be interested in re-investing in the company?
- What bonus perks would you like to see that were not previously available?
- Would you you be interested in limited edition, collector's items?

DISCLAIMER: No money or other consideration is being solicited, and if sent in response, will not be accepted.

No offer to buy the securities can be accepted and no part of the purchase price can be received until the offering statement is filed and only though and intermediary's platform. An indication of interest involves no obligation or commitment of any kind. "Reserving" shares is simply an indication of interest.

ROCK'N Vodka, 400 Riverside Rd, Belvidere, United States

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![img-0.jpeg](img-0.jpeg)

# SIGN UP TO BE THE FIRST TO INVEST

Become an owner of ROCK'N Vodka and partner with Rick Nielsen of Cheap Trick!

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NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO ORDER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND.

ROCK'N Vodka - Following
Public

!! 10 ...

DOLK PINSERING MONEY OR OTHER CONSIDERATION IS EITHER SOLICITED AND IF SEVEREN PERSONS, WHICH WE BE MODIFIED, NO ORDER FOR WE THE DISCOUNTED CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE FOLLOWING STATE AND THE FIELD AND STATE EMPLOYEES ARE IN CONFORMANCE WITH THE ACT OF 1991. INDICATION OF INTEREST INVOLVES HIS RESERVATION IS COMPLETELY OF ANY KIND. "RESERVING" SHARES IS SIMPLY AN INDICATION OF INTEREST.

![img-1.jpeg](img-1.jpeg)

craftgoober@frontiernet.net
To: Jandell Kurt Marquens

Thu 20/2021 6:00

When I first learned of Rock'n vodka, I was intrigued because Rick Nielsen was involved. And I know that Rick is an excellent businessman. Several months later, I had the pleasure of tasting ROCK'N while on a visit to Rockford. At that point I understood why Rick thought it was wise to invest in this. As soon as I found out that there was going to be an investment opportunity I didn't even have to think twice. I knew any investment that Rick Nielsen thinks is a good one is probably a good one, plus, I knew firsthand how good it was. It really was a no-brainer and I am so happy to have been given the opportunity to get on board. I'm sure it will go places!

Tracey Yeshulas, one of the OG investors!

Check out this testimonial! Tell us why you invested in ROCK'N Vodka or why you would invest for the first time. If you would like the opportunity to invest in ROCK'N, sign up to our VIP List for all news and updates:

https://www.rocknvodkas.com/vip-list #testimonial #rocknvodka
#investment See less

Instrumental) Jonny Houlihan

20

1

3

# **ROCK'N Vodka - Following**
**Public**

RESPONSE WILL NOT BE
ACCEPTED. NO OFFER TO BUY THE
SECURITIES CAN BE ACCEPTED
AND NO PART OF THE PURCHASE
PRICE CAN BE RECEIVED UNTIL
THE OFFERING STATEMENT IS
FILED AND ONLY THROUGH AN
INTERMEDIARY'S PLATFORM. AN
INDICATION OF INTEREST
INVOLVES NO OBLIGATION OR
COMMITMENT OF ANY KIND

THE REVIEW OF THE
INDICATION OF INTEREST

![img-2.jpeg](img-2.jpeg)

Thomas Whitt <spartacue67@hotmail.com>
To: Jandell Kurt Manguin

Why is I invest?

1. Rick Nielsen is the coolest MP on the planet and I know that he wouldn't endorse something crappy.
2. I loved the story of Rock'N and wanted to get in on the ground floor of something unique.
3. Rock'n Vodka's an underdog...and I always visit for the underdog.

Check out this testimonial! Tell us why you invested in ROCK'N Vodka or why you would invest for the first time. If you would like the opportunity to ... See more

al audio ROCK'N Vodka - Orig

21

6

2

ROCK'N Vodka · Following
Public

DISCLAIMER: NO MONEY OR OTHER CONSIDERATION IS BEING DEDUCTED AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO ANY THE RESOURCES CAN BE ACCEPTED AND NO PART OF THE PROPOSED PAGE CAN BE RECONSTITUTED. THE OFFERING STATEMENT IS PREFERRED ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTENDED PROPOSES NO OBLIGATION OR COMMITMENT OF ANY WHO, INCLUDING OR SIMPLY AN INDICATION OF INTEREST.

steve roberts - roberts.stevek@gmail.com
To: Jandell Kurt Manguerra
Thu 2/2/2021 6:46 PM

I've been thinking of investing in something, especially an America made product, and when I saw this & the fact that Rick Nielsen was involved that was the closer on the deal.

TikTok

@rocknvodkas

Check out this testimonial! Tell us why you invested in ROCK'N Vodka or why you would invest for the first time. If you would like the opportunity to invest in ROCK'N, sign up to our VIP List for all news and updates:

https://www.rocknvodkas.com/vip-list #testimonial #rocknvodka #Investments See less

ROCK'N Vodka · Original

25

3

6

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM C

### UNDER THE SECURITIES ACT OF 1933

### Issuer Information

**Name of Issuer:** Bella Rio Consulting, Inc.

**Legal Status:** Corporation

**Jurisdiction of Incorporation/Organization:** IL

**Date of Organization:** 06-29-2015

**Physical Address:** 400 Riverside Rd, Belvidere, IL, 61008

**Issuer Website:** https://www.rocknvodkas.com/

**Is there a Co-Issuer?:** No

**Intermediary Name:** StartEngine Capital, LLC

**Intermediary CIK:** 0001665160

**Intermediary File Number:** 007-00007

### Offering Information

**Compensation to Intermediary:** Up to 9% percent

**Financial Interest in Issuer:** Three percent (3%) of securities of the total amount of investments raised in the offering, along the same terms as investors.

**Type of Security Offered:** Other

**Other Description of Security:** Preferred Series B

**Number of Securities Offered:** 2500

**Price per Security:** $4.00

**Method for Determining Price:** N/A

**Target Offering Amount:** $10,000.00

**Oversubscription Accepted:** Yes

**Oversubscription Allocation Type:** Other

**Description of Oversubscription:** At issuer's discretion, with priority given to StartEngine Owners

**Maximum Offering Amount:** $3,951,216.00

**Deadline to Reach Target Amount:** 06-27-2023

### Annual Report Disclosure Requirements

**Current Number of Employees:** 11

**Total Assets (Most Recent Fiscal Year):** $392,290.65

**Total Assets (Prior Fiscal Year):** $753.78

**Cash & Cash Equivalents (Most Recent Fiscal Year):** $365,333.54

**Cash & Cash Equivalents (Prior Fiscal Year):** $552.65

**Accounts Receivable (Most Recent Fiscal Year):** $23,191.07

**Accounts Receivable (Prior Fiscal Year):** $0.00

**Short-Term Debt (Most Recent Fiscal Year):** $48.00

**Short-Term Debt (Prior Fiscal Year):** $67,895.00

**Long-Term Debt (Most Recent Fiscal Year):** $0.00

**Long-Term Debt (Prior Fiscal Year):** $0.00

**Revenues/Sales (Most Recent Fiscal Year):** $333,212.00

**Revenues/Sales (Prior Fiscal Year):** $179,928.00

**Cost of Goods Sold (Most Recent Fiscal Year):** $283,968.54

**Cost of Goods Sold (Prior Fiscal Year):** $125,204.35

**Taxes Paid (Most Recent Fiscal Year):** $21,984.23

**Taxes Paid (Prior Fiscal Year):** $2,320.94

**Net Income (Most Recent Fiscal Year):** $-402,442.68

**Net Income (Prior Fiscal Year):** $-42,309.76

**Jurisdictions Offered:**

ALABAMA, ALASKA, ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DISTRICT OF COLUMBIA, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, PR, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

### Signatures

**Issuer:** Bella Rio Consulting, Inc.

**Signature:** Andrew Roiniotis

**Title:** Vice President, Director and Principal Accounting Officer

---

**Signature:** Andrew Roiniotis

**Title:** Vice President, Director and Principal Accounting Officer

**Date:** 03-28-2023

---

**Signature:** Dionisios Trakas

**Title:** Secretary and Director

**Date:** 03-28-2023

---

**Signature:** Isabelle Roiniotis

**Title:** President and Director

**Date:** 03-28-2023