# EDGAR Filing Document

**Accession Number:** 0001338940
**File Stem:** 0001178913-23-000017
**Filing Date:** 2023-1
**Character Count:** 10484
**Document Hash:** d6b8d081f7526e4e02049eaf90a0ccf6
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001178913-23-000017.hdr.sgml**: 20230103

**ACCESSION NUMBER**: 0001178913-23-000017

**CONFORMED SUBMISSION TYPE**: SC 13G

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20230103

**DATE AS OF CHANGE**: 20230103

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Perion Network Ltd.
- **CENTRAL INDEX KEY:** 0001338940
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROGRAMMING SERVICES [7371]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** L3
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-82070
- **FILM NUMBER:** 23500194

**BUSINESS ADDRESS:**
- **STREET 1:** AZRIELI CENTER 1, BUILDING A, 4TH FLOOR
- **STREET 2:** 26 HAROKMIM ST.
- **CITY:** HOLON
- **STATE:** L3
- **ZIP:** 5885849
- **BUSINESS PHONE:** 972-73-398-1572

**MAIL ADDRESS:**
- **STREET 1:** AZRIELI CENTER 1, BUILDING A, 4TH FLOOR
- **STREET 2:** 26 HAROKMIM ST.
- **CITY:** HOLON
- **STATE:** L3
- **ZIP:** 5885849

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Perion Networks Ltd.
- **DATE OF NAME CHANGE:** 20111108

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** IncrediMail Ltd.
- **DATE OF NAME CHANGE:** 20050916
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Harel Insurance Investments & Financial Services Ltd.
- **CENTRAL INDEX KEY:** 0001429390
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** L3
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G

**BUSINESS ADDRESS:**
- **STREET 1:** HAREL HOUSE, 3 ABBA HILLEL ST.
- **CITY:** RAMAT GAN
- **STATE:** L3
- **ZIP:** 52118
- **BUSINESS PHONE:** 972-3-7547090

**MAIL ADDRESS:**
- **STREET 1:** HAREL HOUSE, 3 ABBA HILLEL ST.
- **CITY:** RAMAT GAN
- **STATE:** L3
- **ZIP:** 52118

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| |
|:---|
| **UNITED STATES**<br> **SECURITIES AND EXCHANGE COMMISSION** |
| **Washington, D.C. 20549** |

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### SCHEDULE 13G

#### (Amendment No.)\*

#### (Rule 13d-102)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1(b), (c) AND

(d) AND AMENDMENTS THERETO FILED PURSUANT TO RULE 13d-2(b)

UNDER THE SECURITIES EXCHANGE ACT OF 1934

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| | |
|:---|:---|
| **Perion Network Ltd.** | **Perion Network Ltd.** |
| (Name of Issuer) | (Name of Issuer) |
| **Ordinary Shares, par value NIS 0.03 per share** | **Ordinary Shares, par value NIS 0.03 per share** |
| (Title of Class of Securities) | (Title of Class of Securities) |
|  | **M78673114** |
| (CUSIP Number) | (CUSIP Number) |
| **December 28, 2022** | **December 28, 2022** |
| (Date of Event Which Requires Filing of this Statement) | (Date of Event Which Requires Filing of this Statement) |

---

Check the following box to designate the rule pursuant to which the Schedule is filed:

☐ Rule 13d-1(b)

☒ Rule 13d-1(c)

☐ Rule 13d-1(d)

\* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

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CUSIP NO. **<u>M78673114</u>**

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| | | |
|:---|:---|:---|
| 1. | Name of Reporting Persons | Name of Reporting Persons |
| 1. | Harel Insurance Investments & Financial Services Ltd. | Harel Insurance Investments & Financial Services Ltd. |
| 1. | Harel Insurance Investments & Financial Services Ltd. | Harel Insurance Investments & Financial Services Ltd. |
| 2. | Check the Appropriate Box if a Member of a Group | Check the Appropriate Box if a Member of a Group |
| 2. | (a) ☒ | (a) ☒ |
| 2. | (b) ☐ | (b) ☐ |
| 3. | SEC Use only | SEC Use only |
| 3. |  |  |
| 3. |  |  |
| 4. | **Place of Organization** | **Place of Organization** |
| 4. | Israel | Israel |
| 4. | Israel | Israel |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 5. | Sole Voting Power |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 5. | 0 |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 5. | 0 |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 6. | Shared Voting Power |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 6. | 2,358,932 Ordinary Shares\* |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 6. | 2,358,932 Ordinary Shares\* |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 7. | Sole Dispositive Power |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 7. | 0 |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 7. | 0 |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 8. | Shared Dispositive Power |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 8. | 2,358,932 Ordinary Shares\* |
| **Number of <br> Shares <br> Beneficially <br> Owned by <br> Each <br> Reporting <br> Person With:** | 8. | 2,358,932 Ordinary Shares\* |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person | Aggregate Amount Beneficially Owned by Each Reporting Person |
| 9. | <br> 2,358,932 Ordinary Shares\* | <br> 2,358,932 Ordinary Shares\* |
| 9. | <br> 2,358,932 Ordinary Shares\* | <br> 2,358,932 Ordinary Shares\* |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares | Check if the Aggregate Amount in Row (9) Excludes Certain Shares |
| 10. | ☐ | ☐ |
| 10. | ☐ | ☐ |
| 11. | Percent of Class Represented by Amount in Row (9) | Percent of Class Represented by Amount in Row (9) |
| 11. | 5.1%\*\* | 5.1%\*\* |
| 11. | 5.1%\*\* | 5.1%\*\* |
| 12. | Type of Reporting Person: | Type of Reporting Person: |
| 12. | CO | CO |
| 12. | CO | CO |

---

\*See Item 4.

\*\* Based on information received from the Issuer, there were 46,151,590 Ordinary Shares issued and outstanding as of December 28, 2022.

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#### Item 1.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(a) Name of Issuer:

Perion Network Ltd. (the "Issuer").

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(b) Address of Issuer's Principal Executive Offices:

Azrieli Center 1, Building A, 4th Floor, 26 Harokmim St. Holon, Israel 5885849

#### Item 2.
(a)-(c) Name of Person Filing, address and citizenship:

The following entity is referred to as the "Reporting Person" in this Statement:

Harel Insurance Investments & Financial Services Ltd., an Israeli public company, with a principal business address at Harel House; 3 Aba Hillel Street; Ramat Gan 52118, Israel.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(d) Title of Class of Securities:

Ordinary Shares, par value NIS 0.03 per share (the "Ordinary Shares").

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(e) CUSIP Number:

M78673114

**Item 3.** **If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:**<br>

Not Applicable.

**Item 4.** **Ownership**<br>

Of the 2,358,932 Ordinary Shares reported in this Statement as beneficially owned by the Reporting Person (i) 2,323,915 Ordinary Shares are held for members of the public through, among others, provident funds and/or mutual funds and/or pension funds and/or insurance policies and/or exchange traded funds, which are managed by subsidiaries of the Reporting Person, each of which subsidiaries operates under independent management and makes independent voting and investment decisions, (ii) 34,712 Ordinary Shares are held by third-party client accounts managed by a subsidiary of the Reporting Person as portfolio managers, which subsidiary operates under independent management and makes independent investment decisions and has no voting power in the securities held in such client accounts, and (iii) 305 Ordinary Shares are beneficially held for its own account. Consequently, this Statement shall not be construed as an admission by the Reporting Person that it is the beneficial owner of more than 305 Ordinary Shares.

Except as set forth above, see items 5-11 of the cover pages hereto for beneficial ownership, percentage of class and dispositive power of the Reporting Person, which are incorporated herein.

**Item 5.** **Ownership of Five Percent or Less of a Class**<br>

If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following ☐.

**Item 6.** **Ownership of More than Five Percent on Behalf of Another Person**<br>

Not Applicable.

**Item 7.** **Identification and Classification of the Subsidiary, Which Acquired the Security Being Reported on by the Parent Holding Company**<br>

Not Applicable.

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**Item 8.** **Identification and Classification of Members of the Group**<br>

Not Applicable.

**Item 9.** **Notice of Dissolution of Group**<br>

Not Applicable.

**Item 10.** **Certification**<br>

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under §240.14a-11.

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#### SIGNATURES
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

January 3, 2023<br>

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| |
|:---|
| HAREL INSURANCE INVESTMENTS AND FINANCIAL SERVICES LTD. |
| BY: <u>/s/ Uri Rabinovitz</u> |
| Name, Title: Uri Rabinovitz, Vice President |

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