# EDGAR Filing Document

**Accession Number:** 0001090425
**File Stem:** 0001193125-26-051324
**Filing Date:** 2026-2
**Character Count:** 11766
**Document Hash:** bd6ef79332991923a062d0f176ca7e7a
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001193125-26-051324.hdr.sgml**: 20260213

**ACCESSION NUMBER**: 0001193125-26-051324

**CONFORMED SUBMISSION TYPE**: SCHEDULE 13G/A

**PUBLIC DOCUMENT COUNT**: 2

**FILED AS OF DATE**: 20260213

**DATE AS OF CHANGE**: 20260213

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** LAMAR ADVERTISING CO/NEW
- **CENTRAL INDEX KEY:** 0001090425
- **STANDARD INDUSTRIAL CLASSIFICATION:** REAL ESTATE INVESTMENT TRUSTS [6798]
- **ORGANIZATION NAME:** 05 Real Estate & Construction
- **EIN:** 721449411
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SCHEDULE 13G/A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-58057
- **FILM NUMBER:** 26632525

**BUSINESS ADDRESS:**
- **STREET 1:** C/O LAMAR ADVERTISING COMPANY
- **STREET 2:** 5321 CORPORATE BOULEVARD
- **CITY:** BATON ROUGE
- **STATE:** LA
- **ZIP:** 70808
- **BUSINESS PHONE:** 2259261000

**MAIL ADDRESS:**
- **STREET 1:** C/O LAMAR ADVERTISING COMPANY
- **STREET 2:** 5321 CORPORATE BOULEVARD
- **CITY:** BATON ROUGE
- **STATE:** LA
- **ZIP:** 70808

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** LAMAR NEW HOLDING CO
- **DATE OF NAME CHANGE:** 19990716
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** REILLY FAMILY, LLC
- **CENTRAL INDEX KEY:** 0001041017

**ORGANIZATION NAME:**
- **EIN:** 000000000

**FILING VALUES:**
- **FORM TYPE:** SCHEDULE 13G/A

**BUSINESS ADDRESS:**
- **STREET 1:** PO BOX 66338
- **STREET 2:** PO BOX 66338
- **CITY:** BATON ROUGE
- **STATE:** LA
- **ZIP:** 70896
- **BUSINESS PHONE:** 5049261000

**MAIL ADDRESS:**
- **STREET 1:** PO BOX 66338
- **STREET 2:** PO BOX 66338
- **CITY:** BATON ROUGE
- **STATE:** LA
- **ZIP:** 70896

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** REILLY FAMILY LTD PARTNERSHIP
- **DATE OF NAME CHANGE:** 19970613

### Attached PDF Documents

**Attachment 1:** `ck0000000000-ex99_1.pdf`

_No text found in this document._

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## SCHEDULE 13G

### Under the Securities Exchange Act of 1934

**(Amendment No. 29)**

**Issuer:** Lamar Advertising Company

**Title of Class of Securities:** Class A Common Stock, $0.001 par value

**CUSIP Number:** 512816109

**Date of Event Which Requires Filing of this Statement:** 12/31/2025

**Check the appropriate box to designate the rule pursuant to which this Schedule is filed:**

- [ ] Rule 13d-1(b)

- [ ] Rule 13d-1(c)

- [x] Rule 13d-1(d)

---

| 1. | Names of Reporting Persons<br>Reilly Family, LLC | Names of Reporting Persons<br>Reilly Family, LLC |
|:---|:---|:---|:---|
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)<br>(a) [ ] (b) [ ] | Check the Appropriate Box if a Member of a Group (See Instructions)<br>(a) [ ] (b) [ ] |
| 3. | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>DE | Citizenship or Place of Organization<br>DE |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 5. | Sole Voting Power<br>9000000 |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 6. | Shared Voting Power<br>0 |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 7. | Sole Dispositive Power<br>9000000 |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>9000000 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>9000000 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) [ ] | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) [ ] |
| 11. | Percent of Class Represented by Amount in Row (9)<br>8.9% | Percent of Class Represented by Amount in Row (9)<br>8.9% |
| 12. | Type of Reporting Person (See Instructions)<br>PN | Type of Reporting Person (See Instructions)<br>PN |

---

| 1. | Names of Reporting Persons<br>Kevin P. Reilly, Jr. | Names of Reporting Persons<br>Kevin P. Reilly, Jr. |
|:---|:---|:---|:---|
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)<br>(a) [ ] (b) [ ] | Check the Appropriate Box if a Member of a Group (See Instructions)<br>(a) [ ] (b) [ ] |
| 3. | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>X1 | Citizenship or Place of Organization<br>X1 |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 5. | Sole Voting Power<br>9483007 |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 6. | Shared Voting Power<br>2362250 |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 7. | Sole Dispositive Power<br>2845257 |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person<br>With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>11845257 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>11845257 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) [ ] | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) [ ] |
| 11. | Percent of Class Represented by Amount in Row (9)<br>11.7% | Percent of Class Represented by Amount in Row (9)<br>11.7% |
| 12. | Type of Reporting Person (See Instructions) | Type of Reporting Person (See Instructions) |

---

**Item 1(a). Name of Issuer:**
Lamar Advertising Company

**Item 1(b). Address of Issuer's Principal Executive Offices:**
5321 Corporate Boulevard, Baton Rouge, Louisiana 70808

**Item 2(a). Name of Person Filing:**
Reilly Family, LLC
Kevin P. Reilly, Jr.

**Item 2(b). Address of Principal Business Office:**
For each Reporting Person:c/o Lamar Advertising Company
5321 Corporate Boulevard
Baton Rouge, LA  70808

**Item 2(c). Citizenship:**
The RFLLC is a Delaware limited liability company. The other Reporting Person is a citizen of the United States of America.

**Item 2(d). Title of Class of Securities:**
Class A Common Stock, $0.001 par value

**Item 2(e). CUSIP Number:**
512816109

**Item 3. If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:**

(a) [ ] Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o).

(b) [ ] Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c).

(c) [ ] Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).

(d) [ ] Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).

(e) [ ] An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);

(f) [ ] An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);

(g) [ ] A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);

(h) [ ] A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);

(i) [ ] A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);

(j) [ ] A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), if filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:

(k) [ ] Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).

**Item 4. Ownership:**

**(a) Amount beneficially owned:**

See Box 9 on cover pages.
For Reilly Family, LLC ("RFLLC"), consists of 9,000,000 shares of Class B Common Stock, $0.001 par value per share (the "Class B Common Stock"), which are convertible into shares of Class A Common Stock, $0.001 par value per share (the "Class A Common Stock"), on a one-for-one basis.
For Mr. Reilly, includes: (i) 423,607 shares of Class A Common Stock, (ii) 11,362,250 shares of Class B Common Stock, 9,000,000 shares of which are held by the RFLLC, of which Mr. Reilly is the Executive Manager, 1,796,039 shares of which are held by Grand Pass, L.L.C ("Grand Pass") of which Mr. Reilly is the Manager and 566,211 shares of which are held by Ninemile, L.L.C. ("Ninemile"), of which Mr. Reilly is the Manager and (iii) 59,400 Common Units of Lamar Advertising Limited Partnership (the "OP"), which Common Units of the OP are redeemable by the holder for cash or shares of Lamar Advertising Company Class A Common Stock after a holding period, at the general partner's option. The Executive Manager of the RFLLC exercises sole voting power over the shares held by the RFLLC, but disposition of the shares requires the approval of 75% of the Managers of the RFLLC. The Manager of Grand Pass has shared voting and sole dispositive power over the shares held by Grand Pass. The Manager of Ninemile exercises shared voting and sole dispositive power over the shares held by Ninemile.

**(b) Percent of class:**

See Box 11 on cover pages. Based on 86,910,542 shares outstanding of Class A Common Stock as of December 31, 2025.
For RFLLC, assumes the conversion of all Class B Common Stock into Class A Common Stock. If the 9,000,000 shares of Class B Common Stock owned by the RFLLC listed above were converted to Class A Common Stock and all other shares of Class B Common Stock remained outstanding, the RFLLC would own 9.4% of the Class A Common Stock.
For Mr. Reilly, assumes the conversion of all Class B Common Stock into Class A Common Stock. If the 11,362,250 shares of Class B Common Stock, 9,000,000 shares of which are held by the RFLLC, 1,796,039 shares of which are held by Grand Pass and 566,211 shares of which are held by Ninemile, were converted to Class A Common Stock and all other shares of Class B Common Stock remained outstanding, Mr. Reilly would own 12.1% of the Class A Common Stock.

**(c) Number of shares as to which the person has:**

**(i) Sole power to vote or to direct the vote:**

See Box 5 on cover pages.

**(ii) Shared power to vote or to direct the vote:**

See Box 6 on cover pages.

**(iii) Sole power to dispose or to direct the disposition of:**

See Box 7 on cover pages. For Mr. Reilly, includes: (i) 423,607 shares of Class A Common Stock, (ii) 2,362,250 shares of Class B Common Stock, 1,796,039 shares of which are held by Grand Pass and 566,211 shares of which are held by Ninemile and (iii) 59,400 Common Units of the OP.

**(iv) Shared power to dispose or to direct the disposition of:**

See Box 8 on cover pages.

**Item 5. Ownership of Five Percent or Less of a Class.**

[x] If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following.

**Item 6. Ownership of More than 5 Percent on Behalf of Another Person.**

Not Applicable

**Item 7. Identification and Classification of the Subsidiary**

Not Applicable

**Item 8. Identification and Classification of Members of the Group**

Not Applicable

**Item 9. Notice of Dissolution of Group**

Not Applicable

**Item 10. Certification:**

—

### SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

**Reilly Family, LLC**

**Date:** 02/13/2026

**By:** /s/Kevin P. Reilly, Jr.

**Name & Title:** Kevin P. Reilly, Jr., Executive Manager, Reilly Family, LLC

**Kevin P. Reilly, Jr.**

**Date:** 02/13/2026

**By:** /s/Kevin P. Reilly, Jr.

**Name & Title:** Kevin P. Reilly, Jr.