# EDGAR Filing Document

**Accession Number:** 0001780201
**File Stem:** 0001558370-23-003708
**Filing Date:** 2023-3
**Character Count:** 35539
**Document Hash:** 16629506a8efc5a11ceaafcd95c9920f
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001558370-23-003708.hdr.sgml**: 20230314

**ACCESSION NUMBER**: 0001558370-23-003708

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 15

**CONFORMED PERIOD OF REPORT**: 20230314

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20230314

**DATE AS OF CHANGE**: 20230314

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Lulu's Fashion Lounge Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001780201
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-CATALOG & MAIL-ORDER HOUSES [5961]
- **IRS NUMBER:** 208442468
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 0101

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41059
- **FILM NUMBER:** 23730870

**BUSINESS ADDRESS:**
- **STREET 1:** 195 HUMBOLDT AVENUE
- **CITY:** CHICO
- **STATE:** CA
- **ZIP:** 95928
- **BUSINESS PHONE:** 530-343-3545

**MAIL ADDRESS:**
- **STREET 1:** 195 HUMBOLDT AVENUE
- **CITY:** CHICO
- **STATE:** CA
- **ZIP:** 95928

?xml version='1.0' encoding='UTF-8'?

------

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

Washington, D.C. 20549

**FORM 8-K**

**Current Report**

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

**March 14, 2023**

Date of Report (date of earliest event reported)

![Graphic](tmb-20230314x8k002.jpg)

**Lulu's Fashion Lounge Holdings, Inc.**

(Exact name of Registrant as Specified in its Charter)

---

| | | |
|:---|:---|:---|
| **Delaware** | **001-41059** | **20-8442468** |
| (State or Other Jurisdiction of<br>Incorporation) | (Commission<br>File Number) | (IRS Employer<br>Identification Number) |

---

**195 Humboldt Avenue**

**Chico, California 95928**

(Address of Principal Executive Offices) (Zip Code)

**(530) 343-3545**

(Registrant's Telephone Number, Including Area Code)

**N/A**

**(**Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

---

| | | |
|:---|:---|:---|
| **Title of Each Class**<br>| **Trading Symbol(s)**<br>| **Name of Each Exchange on Which Registered**<br>|
| Common Stock, par value $0.001 per share<br>| LVLU<br>| The NASDAQ Stock Market LLC<br>|

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

------

#### Item 2.02 Results of Operations and Financial Condition.
On March 14, 2023, Lulu's Fashion Lounge Holdings, Inc. ("Lulus") issued a press release containing Lulus' financial results for its fourth quarter and full year ended January 1, 2023. A copy of Lulus' press release is attached hereto as Exhibit 99.1.

The information contained in this Current Report shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

#### Item 9.01 Financial Statements and Exhibits.
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(d) Exhibits

The following exhibits are furnished herewith:

<u>Exhibit Number</u> &nbsp;&nbsp;&nbsp;&nbsp; <u>Description</u> <br> 99.1 [Press release issued by Lulu's Fashion Lounge Holdings, Inc. on March 14, 2023.](tmb-20230314xex99d1.htm) <br> 104 Cover Page Interactive Data File (formatted as inline XBRL).

#### SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | | |
|:---|:---|:---|:---|
|  |  | **Lulu's Fashion Lounge Holdings, Inc.** | **Lulu's Fashion Lounge Holdings, Inc.** |
| Date: | March 14, 2023 | By: | /s/ Crystal Landsem |
|  |  |  | Crystal Landsem |
|  |  |  | Chief Executive Officer |

---

## Exhibit 99.1

#### Exhibit 99.1
**Lulus Reports Fourth Quarter 2022 Results and Record Fiscal Year Net Revenue**

***Record-Breaking Full Year 2022 Net Revenue of $440 million, up 17% from 2021***

***Full Year Net Income of $3.7 million, up 82% from 2021***

***Grew Active Customers, up 17% from 2021***

CHICO, Calif., March 14, 2023 -- Lulu's Fashion Lounge Holdings, Inc. ("Lulus" or the "Company") (Nasdaq: LVLU) today reported financial results for the fourth quarter and full year ended January 1, 2023.

#### Crystal Landsem, CEO of Lulus, said:
"We're proud to have completed our first full year as a public company on solid ground with a clean balance sheet free of high-cost term debt, which enabled us to continue investing in the business. We saw year-over-year growth in repeat customers during the fourth quarter, as well as healthy year-over-year growth in Active Customers, which shows that our brand continues to resonate with our customers. Like others, we were impacted by the continued challenging macroenvironment, and in response, we remained promotional during the holidays, which along with high shipping costs, resulted in product margin compression. Despite the continued difficult macroenvironment, we are pleased with our year-end inventory position and the strength of our balance sheet, which we believe positions us well to continue to execute on our long-term growth strategies."

#### Full Year 2022 Highlights:
● Net revenue of $439.7 million, a 17% increase compared to the same period last year, driven by a 16% increase in Total Orders Placed with higher return rates offset by higher Average Order Value ("AOV"), net of promotions and discounts.

● Active Customers of 3.2 million, a 17% increase compared to the same period last year.

● AOV of $131, an increase of 9% compared to $120 in the same period last year.

● Gross Margin decreased 360 basis points to 43.5% and gross profit increased 8%, in each case compared to the same period last year, reflecting higher promotional levels as well as continued pressures from shipping-related costs.

● Interest expense decreased by $11.7 million, a 91% decrease compared to the same period last year. The significant decrease is attributable to the repayment of our Term Loan with the proceeds from our IPO in November 2021.

● Net income of $3.7 million, an 82% increase compared to the same period last year.

● Adjusted EBITDA of $29.1 million, a 30% decrease compared to the same period last year.

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Fiscal Years Ended** | **Fiscal Years Ended** | **Fiscal Years Ended** | **Fiscal Years Ended** |
|  | **January 1, 2023** | **January 2, 2022** | **YoY Change** |  |
|  | **(52 weeks)** | **(52 weeks)** |  |  |
|  | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** |
| Net revenue | $439652 | $375625 | 17 | % |
| Gross profit | $191446 | $176732 | 8 | % |
| Gross Margin\* | 43.5% | 47.1% | (360) | bps |
| Net income | $3725 | $2045 | 82 | % |
| Adjusted EBITDA (non-GAAP financial measure)\* | $29096 | $41406 | (30) | % |
| Diluted net income (loss) per share attributable to common stockholders | $0.10 | $(6.08) | NM |  |
| Active Customers\* | 3223 | 2760 | 17 | % |

---

#### NM – not meaningful

#### \* Note: Refer to "Use of Non-GAAP Financial Measures and Other Operating Metrics" section below for definitions of these metrics.

------

**Fourth Quarter 2022 Highlights:**

● Net revenue of $91.0 million, a 6% decrease compared to the same period last year, driven by a 3% decrease in Total Orders Placed and a 2% decrease in AOV, net of promotions and discounts.

● Active Customers of 3.2 million, a 17% increase compared to the same period last year.

● AOV of $119, a decrease of 2% compared to $121 in the same period last year.

● Gross Margin decreased 760 basis points to 37.3% and gross profit decreased 22%, in each case compared to the same period last year, reflecting higher promotional levels as well as continued pressures from shipping-related costs.

● Interest expense decreased by $1.3 million, a 76% decrease compared to the same period last year. The significant decrease is attributable to the repayment of our Term Loan with the proceeds from our IPO in November 2021.

● Net loss of $5.2 million, a $3.5 million improvement compared to the same period last year.

● Adjusted EBITDA of ($1.0) million, a $7.3 million decrease compared to the same period last year.

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Fiscal Quarters Ended** | **Fiscal Quarters Ended** | **Fiscal Quarters Ended** | **Fiscal Quarters Ended** |
|  | **January 1, 2023** | **January 2, 2022** | **YoY Change** |  |
|  | **(13 weeks)** | **(13 weeks)** |  |  |
|  | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** |
| Net revenue | $90963 | $96764 | (6) | % |
| Gross profit | $33968 | $43432 | (22) | % |
| Gross Margin\* | 37.3% | 44.9% | (760) | bps |
| Net loss | $(5246) | $(8774) | NM |  |
| Adjusted EBITDA (non-GAAP financial measure)\* | $(972) | $6357 | NM |  |
| Diluted net loss per share attributable to common stockholders | $(0.14) | $(4.69) | NM |  |
| Active Customers\* | 3223 | 2760 | 17 | % |

---

#### NM – not meaningful

#### \* Note: Refer to "Use of Non-GAAP Financial Measures and Other Operating Metrics" section below for definitions of these metrics.

#### Financial Outlook for Full Year 2023
● We expect net revenue between $410.0 million and $430.0 million, which represents between a 7% and 2% decline compared to 2022.

● Adjusted EBITDA is expected to be between $23.1 million and $25.6 million, which represents between a 21% and 12% decline compared to 2022, reflecting investments in key growth opportunities.

● We expect reported interest expense to be approximately $1.1 million, flat to last year, which reflects the impact of higher interest rates offsetting lower expected revolver balances.

● We expect capital expenditures to be between $5.0 and $6.0 million, which represents between a 0% and 20% increase compared to 2022.

Forecasting future results or trends is inherently difficult for any business, and actual results or trends may differ materially from those forecasted. Lulus' outlook is based on current indications for its business. Lulus' outlook factors in our current best estimates for anticipated headwinds, including those related to the macroenvironment, inflation, supply chain pressures, shipping costs and the level of spending and returns by our customers. Given the volatile nature of current consumer demand and potential for further impacts to consumer behavior from inflation, fuel charges, and change in sentiment, Lulus' financial outlook is subject to change.

------

#### LULU'S FASHION LOUNGE HOLDINGS, INC.

#### CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND

#### COMPREHENSIVE INCOME (LOSS)
**(Unaudited)**

**(In thousands, except share and per share data)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Fiscal Quarters Ended** | **Fiscal Quarters Ended** | **Fiscal Years Ended** | **Fiscal Years Ended** |
|  | **January 1, 2023** | **January 2, 2022** | **January 1, 2023** | **January 2, 2022** |
|  | **(13 weeks)** | **(13 weeks)** | **(52 weeks)** | **(52 weeks)** |
| Net revenue | $90963 | $96764 | $439652 | $375625 |
| Cost of revenue | 56995 | 53332 | 248206 | 198893 |
| &nbsp;&nbsp;&nbsp;&nbsp;Gross profit | 33968 | 43432 | 191446 | 176732 |
| Selling and marketing expenses | 16466 | 17676 | 83559 | 66684 |
| General and administrative expenses | 23504 | 30274 | 99148 | 87710 |
| Income (loss) from operations | (6002) | (4518) | 8739 | 22338 |
| Other income (expense), net: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Interest expense | (409) | (1738) | (1103) | (12774) |
| &nbsp;&nbsp;&nbsp;&nbsp;Loss on extinguishment of debt |  | (1392) |  | (1392) |
| &nbsp;&nbsp;&nbsp;&nbsp;Other income, net | 34 | 11 | 136 | 85 |
| Total other expense, net | (375) | (3119) | (967) | (14081) |
| Income (loss) before benefit (provision) for income taxes | (6377) | (7637) | 7772 | 8257 |
| Income tax benefit (provision)  | 1131 | (1137) | (4047) | (6212) |
| Net income (loss) and comprehensive income (loss) | (5246) | (8774) | 3725 | 2045 |
| Deemed dividend to preferred stockholders |  | (122962) |  | (122962) |
| Stock dividend issued to LP |  | (3451) |  | (3451) |
| Deemed contribution from redemption of redeemable preferred stock |  | 1420 |  | 1420 |
| Net income (loss) attributable to common stockholders | $(5246) | $(133767) | $3725 | $(122948) |
| **Net income (loss) per share attributable to common stockholders:** <br>|  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | $(0.14) | $(4.69) | $0.10 | $(6.08) |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | $(0.14) | $(4.69) | $0.10 | $(6.08) |
| **Weighted average shares used to compute net income (loss) per share attributable to common stockholders:** |  |  |  |  |
| Basic | 38527759 | 28531851 | 38583854 | 20229675 |
| Diluted | 38527759 | 28531851 | 38853393 | 20229675 |

---

------

**LULU'S FASHION LOUNGE HOLDINGS, INC.**

#### CONDENSED CONSOLIDATED BALANCE SHEETS
**(Unaudited)**

**(In thousands, except share and per share data)**

---

| | | |
|:---|:---|:---|
|  | **January 1,**<br>**2023** | **January 2,**<br>**2022** |
| **Assets** |  |  |
| &nbsp;&nbsp;Current assets: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cash and cash equivalents | $10219 | $11402 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | 3908 | 5649 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Inventory, net | 43186 | 22176 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Assets for recovery | 3890 | 3754 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Income tax refund receivable | 4078 | 748 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepaids and other current assets | 3738 | 5364 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current assets | 69019 | 49093 |
| &nbsp;&nbsp;Restricted cash |  | 506 |
| &nbsp;&nbsp;Property and equipment, net | 4391 | 3231 |
| &nbsp;&nbsp;Goodwill | 35430 | 35430 |
| &nbsp;&nbsp;Tradename | 18509 | 18509 |
| &nbsp;&nbsp;Intangible assets, net | 3090 | 2244 |
| &nbsp;&nbsp;Lease right-of-use assets (1) | 32514 |  |
| &nbsp;&nbsp;Other noncurrent assets | 4251 | 4763 |
| Total assets | $167204 | $113776 |
| **Liabilities and Stockholders' Equity** |  |  |
| &nbsp;&nbsp;Current liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | $5320 | $4227 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current liabilities | 17976 | 21948 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Returns reserve | 9066 | 9731 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stored-value card liability | 10828 | 7240 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lease liabilities, current (1) | 4456 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current liabilities | 47646 | 43146 |
| &nbsp;&nbsp;Revolving line of credit | 25000 | 25000 |
| &nbsp;&nbsp;Lease liabilities, noncurrent (1) | 29042 |  |
| &nbsp;&nbsp;Other noncurrent liabilities | 623 | 1108 |
| &nbsp;&nbsp;Total liabilities | 102311 | 69254 |
| **Stockholders' equity:** |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Preferred stock: $0.001 par value; 10,000,000 shares authorized; and no shares issued or outstanding  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Common stock: $0.001 par value; 250,000,000 shares authorized; and 39,259,328 and 38,421,124 shares issued and outstanding as of January 1, 2023 and January 2, 2022, respectively | 39 | 38 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Additional paid-in capital | 238725 | 222080 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accumulated deficit | (173871) | (177596) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total stockholders' equity | 64893 | 44522 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total liabilities and stockholders' equity | $167204 | $113776 |

---

&nbsp;&nbsp;&nbsp;&nbsp;(1) We adopted ASC 842 on January 3, 2022, which requires recognition of operating lease liabilities and corresponding lease right-of-use assets on the balance sheet.

------

#### LULU'S FASHION LOUNGE HOLDINGS, INC.

#### CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
**(Unaudited)**

**(In thousands)**

---

| | | |
|:---|:---|:---|
|  | **Fiscal Years Ended** | **Fiscal Years Ended** |
|  | **January 1, 2023** | **January 2, 2022** |
|  | **(52 weeks)** | **(52 weeks)** |
| **Cash Flows from Operating Activities** |  |  |
| Net income  | $3725 | $2045 |
| Adjustments to reconcile net income to net cash provided by operating activities: |  |  |
| &nbsp;&nbsp;Depreciation and amortization | 4134 | 2828 |
| &nbsp;&nbsp;Noncash lease expense | 3257 |  |
| &nbsp;&nbsp;Loss on debt extinguishment |  | 1392 |
| &nbsp;&nbsp;Amortization of debt discount and debt issuance costs | 157 | 2283 |
| &nbsp;&nbsp;Interest expense capitalized to principal of long-term debt and revolving line of credit |  | 2074 |
| &nbsp;&nbsp;Payment of interest capitalized to principal of long-term debt and revolving line of credit |  | (3821) |
| &nbsp;&nbsp;Equity-based compensation expense | 16087 | 13664 |
| &nbsp;&nbsp;Equity-based compensation expense related to redeemable preferred stock issuance |  | 1481 |
| &nbsp;&nbsp;Deferred income taxes | 1658 | (1663) |
| &nbsp;&nbsp;Loss on disposal of property and equipment | 18 | 9 |
| &nbsp;&nbsp;Changes in operating assets and liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | 1740 | (1816) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Inventories | (21010) | (5281) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Assets for recovery | (136) | (2650) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Income taxes (receivable) payable | (4364) | 2094 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepaid and other current assets | 694 | (2721) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts payable | 1148 | (2895) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses and other current liabilities | 1691 | 21263 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | (2608) |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Other noncurrent liabilities | 8 | (1390) |
| &nbsp;&nbsp;&nbsp;&nbsp;**Net cash provided by operating activities** | 6199 | 26896 |
| **Cash Flows from Investing Activities** |  |  |
| &nbsp;&nbsp;Capitalized software development costs | (2500) | (1522) |
| &nbsp;&nbsp;Purchases of property and equipment | (2511) | (1447) |
| &nbsp;&nbsp;Other | (112) | (425) |
| &nbsp;&nbsp;&nbsp;&nbsp;**Net cash used in investing activities** | (5123) | (3394) |
| **Cash Flows from Financing Activities** |  |  |
| &nbsp;&nbsp;Proceeds from borrowings on revolving line of credit | 30000 | 25000 |
| &nbsp;&nbsp;Repayments on revolving line of credit | (30000) | (8580) |
| &nbsp;&nbsp;Repayment of long-term debt |  | (109608) |
| &nbsp;&nbsp;Payment of debt issuance costs |  | (514) |
| &nbsp;&nbsp;Issuance of common stock upon IPO, net of underwriting discounts and commissions and issuance costs |  | 82546 |
| &nbsp;&nbsp;Proceeds from the issuance of redeemable preferred stock, net of issuance costs |  | 1427 |
| &nbsp;&nbsp;Redemption of redeemable preferred stock |  | (17900) |
| &nbsp;&nbsp;Principal payments on finance lease obligations | (786) |  |
| &nbsp;&nbsp;Payment of offering costs related to the IPO | (832) |  |
| &nbsp;&nbsp;Withholding tax payments related to vesting of RSUs | (1115) |  |
| &nbsp;&nbsp;Other | (32) | (24) |
| &nbsp;&nbsp;&nbsp;&nbsp;**Net cash used in financing activities** | (2765) | (27653) |
| Net decrease in cash, cash equivalents and restricted cash | (1689) | (4151) |
| Cash, cash equivalents and restricted cash at beginning of period | 11908 | 16059 |
| Cash, cash equivalents and restricted cash at end of period | $10219 | $11908 |
| Reconciliation of cash, cash equivalents and restricted cash |  |  |
| Cash and cash equivalents  | $10219 | $11402 |
| Restricted cash |  | 506 |
| Total cash, cash equivalents and restricted cash, end of period | $10219 | $11908 |

---

------

#### Webcast & Conference Call Information
The Company will host a conference call and live webcast with the investment community at 5:00 p.m. Eastern Time today, Tuesday, March 14, 2023, to discuss its fourth quarter and full year 2022 results. The live webcast will be accessible through the Investor Relations section of the Company's website at https://investors.lulus.com/. To access the call through a conference line, dial 1-877-407-0792 (in the U.S.) or 1-201-689-8263 (international callers). A replay of the conference call will be posted shortly after the call and will be available for seven days following the call. To access the replay, dial 1-844-512-2921 (in the U.S.) or 1-412-317-6671 (international callers). The access code for the replay is 13735718.

#### About Lulus
**Lulus is a customer driven, digitally native fashion brand for women. Based in California and serving millions of customers worldwide, Lulus develops styles with the customer in mind, using direct consumer feedback and insights to refine its products. With fresh inventory hitting the site almost daily, Lulus features on-trend, high-quality, must-have pieces, at affordable prices. As a brand built on customer feedback, Lulus puts an extreme focus on providing exceptional customer service and a personalized shopping experience. The brand's world class personal stylists, bridal concierge, and customer care team take pride in offering a personalized shopping experience to every customer. Lulus was founded in 1996. Lulus is a registered trademark of Lulu's Fashion Lounge, LLC. All rights reserved.**

#### Forward-Looking Statements
This press release contains "forward-looking statements" within the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements, including but not limited to statements regarding our expectations around the continued impact of the macroeconomic environment on our business, our operations, our growth, our investments, and our financial outlook for the fiscal year ending December 31, 2023. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Lulus' actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including but not limited to the following: risks related to the continued impact of the COVID-19 pandemic on our business, operations and financial results; our ability to successfully maintain our desired merchandise assortment or manage our inventory effectively; demand for our products, including our ability to anticipate, identify, measure, and respond quickly to fashion trends, customer preferences and demands; general economic conditions, including inflation; our fluctuating operating results; seasonality in our business; our ability to acquire products on reasonable terms; our e-commerce business model; our ability to attract and retain customers in a cost effective manner; the strength of our brand; competition; fraud; system interruptions; system security risks including security breaches; and our ability to fulfill orders. These and other important factors discussed under the caption "Risk Factors" in Lulus' Annual Report on Form 10-K for the fiscal year ended January 2, 2022, and its other filings with the Securities and Exchange Commission could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management's estimates as of the date of this press release. While Lulus may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, except as required by law, even if subsequent events cause its views to change.

#### Use of Non-GAAP Financial Measures and Other Operating Metrics
To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with accounting principles generally accepted in the United States of America ("GAAP"), we reference in this press release and the accompanying tables the following non-GAAP financial measures: Adjusted EBITDA, Adjusted EBITDA Margin, and Net Debt. The presentation of this non-GAAP financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP, and our non-GAAP measures may be different from non-GAAP measures used by other companies. We use these non-GAAP financial measures to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance and liquidity by excluding certain expenses that may not be indicative of our ongoing core operating performance. We believe that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when analyzing historical performance

------

and liquidity and when planning, forecasting, and analyzing future periods. For a reconciliation of these non-GAAP financial measures to GAAP measures, please see the tables captioned "Reconciliation of Non-GAAP Financial Measures" included at the end of this release. Definitions of our non-GAAP financial measures and other operating metrics are presented below. A reconciliation of Adjusted EBITDA guidance to net income in a forward-looking basis cannot be provided without unreasonable efforts, as we are unable to provide reconciling information with respect to equity-based compensation expense and income tax, all of which are adjustments to Adjusted EBITDA. We also use certain key operating metrics, including Gross Margin, Active Customers, Average Order Value, and Total Orders Placed.

#### Adjusted EBITDA
Adjusted EBITDA is a non-GAAP financial measure that we calculate as net income (loss) before interest expense, income taxes, depreciation and amortization, loss on extinguishment of debt, adjusted to exclude the effects of equity-based compensation expense, management fees and IPO transaction fees. Adjusted EBITDA is a key measure used by management to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, the exclusion of certain expenses in calculating Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis and, in the case of exclusion of the impact of equity-based compensation, excludes an item that we do not consider to be indicative of our core operating performance.

#### Adjusted EBITDA Margin
Adjusted EBITDA Margin is a non-GAAP financial measure that we calculate as Adjusted EBITDA (as defined above) as a percentage of our net revenue.

#### Active Customers
We define Active Customers as the number of customers who have made at least one purchase across our platform in the prior 12-month period. We consider the number of Active Customers to be a key performance metric on the basis that it is directly related to consumer awareness of our brand, our ability to attract visitors to our digital platform, and our ability to convert visitors to paying customers. Active Customers counts are based on de-duplication logic using customer account and guest checkout name, address, and email information.

#### Average Order Value
We define Average Order Value ("AOV") as the sum of the total gross sales before returns across our platform in a given period, plus shipping revenue, less discounts and markdowns, divided by the Total Orders Placed (as defined below) in that period. AOV reflects average basket size of our customers. AOV may fluctuate as we continue investing in the development and introduction of new Lulus merchandise and as a result of our promotional discount activity.

#### Gross Margin
We define Gross Margin as gross profit as a percentage of our net revenue. Gross profit is equal to our net revenue less cost of revenue. Certain of our competitors and other retailers report cost of revenue differently than we do. As a result, the reporting of our gross profit and Gross Margin may not be comparable to other companies.

**Net Debt**

Net Debt is defined as total debt, which includes short-term borrowings and long-term obligations, less cash and cash equivalents. We consider Net Debt to be an important supplemental measure of our financial position, which allows us to analyze our leverage.

#### Total Orders Placed
We define Total Orders Placed as the number of customer orders placed across our platform during a particular period. An order is counted on the day the customer places the order. We do not adjust the number of Total Orders Placed for any cancellation or return that may have occurred subsequent to a customer placing an order. We consider Total Orders Placed as a key performance metric on the basis that it is directly related to our ability to attract and retain customers as well as

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drive purchase frequency. Total Orders Placed, together with AOV, is an indicator of the net revenue we expect to generate in a particular period.

**LULU'S FASHION LOUNGE HOLDINGS, INC.**

#### KEY OPERATING AND FINANCIAL METRICS
**(Unaudited)**

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Fiscal Quarters Ended** | **Fiscal Quarters Ended** | **Fiscal Years Ended** | **Fiscal Years Ended** |
|  | **January 1, 2023**<br>**(13 weeks)** | **January 2, 2022**<br>**(13 weeks)** | **January 1, 2023**<br>**(52 weeks)** | **January 2, 2022**<br>**(52 weeks)** |
|  | **(In thousands, except Average Order Value and percentages)** | **(In thousands, except Average Order Value and percentages)** | **(In thousands, except Average Order Value and percentages)** | **(In thousands, except Average Order Value and percentages)** |
| Gross Margin | 37.3% | 44.9% | 43.5% | 47.1% |
| Adjusted EBITDA | $(972) | $6357 | $29096 | $41406 |
| Adjusted EBITDA Margin | (1.1)% | 6.6% | 6.6% | 11.0% |
| Average Order Value | $119 | $121 | $131 | $120 |
| Active Customers | 3223 | 2760 | 3223 | 2760 |

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#### Note: Refer to "Use of Non-GAAP Financial Measures and Other Operating Metrics" section above for definitions of these metrics.

#### LULU'S FASHION LOUNGE HOLDINGS, INC.

#### RECONCILIATION OF NON-GAAP FINANCIAL MEASURES
**(Unaudited)**

A reconciliation to non-GAAP Net Debt from Total Debt as of January 1, 2023 and January 2, 2022, respectively, is as follows:

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| | | |
|:---|:---|:---|
|  | **Fiscal Years Ended** | **Fiscal Years Ended** |
|  | **January 1, 2023**<br>**(52 weeks)** | **January 2, 2022**<br>**(52 weeks)** |
|  | **(In thousands)** | **(In thousands)** |
| Revolving line of credit, long term | $(25000) | $(25000) |
| Cash and cash equivalents | 10219 | 11402 |
| Net Debt | $(14781) | $(13598) |

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A reconciliation to non-GAAP Adjusted EBITDA from net (loss) income for the thirteen and fifty-two weeks ended January 1, 2023 and January 2, 2022 is as follows:

---

| | | | | |
|:---|:---|:---|:---|:---|
|  | **Fiscal Quarters Ended** | **Fiscal Quarters Ended** | **Fiscal Years Ended** | **Fiscal Years Ended** |
|  | **January 1, 2023**<br>**(13 weeks)** | **January 2, 2022**<br>**(13 weeks)** | **January 1, 2023**<br>**(52 weeks)** | **January 2, 2022**<br>**(52 weeks)** |
|  | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** | **(In thousands, except percentages)** |
| Net income (loss) | $(5246) | $(8774) | $3725 | $2045 |
| Excluding: |  |  |  |  |
| Depreciation and amortization | 1154 | 712 | 4134 | 2828 |
| Interest expense | 409 | 1738 | 1103 | 12774 |
| Loss on extinguishment of debt |  | 1392 |  | 1392 |
| Income tax provision (benefit) | (1131) | 1137 | 4047 | 6212 |
| Management fees (1) |  | 52 |  | 534 |
| Transaction fees (2) |  | 476 |  | 476 |
| Equity-based compensation expense (3) | 3842 | 9624 | 16087 | 13664 |
| Equity-based compensation expense related to preferred stock issuance (4) |  |  |  | 1481 |
| Adjusted EBITDA | $(972) | $6357 | $29096 | $41406 |
| Adjusted EBITDA Margin | (1.1)% | 6.6% | 6.6% | 11.0% |

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

&nbsp;&nbsp;&nbsp;&nbsp;(1) Represents management fees and expenses paid pursuant to the professional services agreement with H.I.G. Capital, LLC and Institutional Venture Partners for consulting and other services. All outstanding management fees were settled and the management agreement was terminated at the time of the Company's initial public offering in 2021.

&nbsp;&nbsp;&nbsp;&nbsp;(2) Represents costs related primarily to marketing and presentations for the investment community, as well as travel and other miscellaneous costs incurred as a result of the Company's IPO in 2021.

&nbsp;&nbsp;&nbsp;&nbsp;(3) The thirteen and fifty-two weeks ended January 1, 2023 include equity-based compensation expense for restricted stock units granted during the thirteen- and fifty-two-week periods, as well as equity-based awards granted in prior periods. The thirteen and fifty-two weeks ended January 2, 2022 include equity-based compensation expense related to modifications and vesting of Class P unit awards, as well as stock options and special compensation awards granted during the fifty-two week period.

&nbsp;&nbsp;&nbsp;&nbsp;(4) Represents the excess of fair value over the consideration paid for Series B-1 Preferred Stock that was issued to certain employees in March 2021.

#### Contact
Tiffany R. Smith

Chief Financial Officer

investors@lulus.com

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