# EDGAR Filing Document

**Accession Number:** 0001886154
**File Stem:** 0001482981-26-000060
**Filing Date:** 2026-3
**Character Count:** 10146
**Document Hash:** 8d5d694730c8901290a4cb9701f1012e
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001482981-26-000060.hdr.sgml**: 20260309

**ACCESSION NUMBER**: 0001482981-26-000060

**CONFORMED SUBMISSION TYPE**: 4

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20260220

**FILED AS OF DATE**: 20260309

**DATE AS OF CHANGE**: 20260309

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** Prior Jane
- **CENTRAL INDEX KEY:** 0001886154

**ORGANIZATION NAME:**

**FILING VALUES:**
- **FORM TYPE:** 4
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-40950
- **FILM NUMBER:** 26736671

**MAIL ADDRESS:**
- **STREET 1:** C/O THE VITA COCO COMPANY, INC.
- **STREET 2:** 111 5TH AVENUE 2ND FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10003
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Vita Coco Company, Inc.
- **CENTRAL INDEX KEY:** 0001482981
- **STANDARD INDUSTRIAL CLASSIFICATION:** BEVERAGES [2080]
- **ORGANIZATION NAME:** 04 Manufacturing
- **EIN:** 113713156
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**BUSINESS ADDRESS:**
- **STREET 1:** 111 5TH AVENUE
- **STREET 2:** 2ND FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10003
- **BUSINESS PHONE:** 212-206-0763

**MAIL ADDRESS:**
- **STREET 1:** 111 5TH AVENUE
- **STREET 2:** 2ND FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10003

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** All Market Inc.
- **DATE OF NAME CHANGE:** 20210824

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** All Market, Inc.
- **DATE OF NAME CHANGE:** 20210824

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Vita Coco Company, Inc.
- **DATE OF NAME CHANGE:** 20210823

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 4

### STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

[x] Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>Prior Jane<br><sub>(Last) (First) (Middle)</sub><br>111 5TH AVENUE<br>2ND FLOOR<br><sub>(Street)</sub><br>NEW YORK, NY 10003<br><sub>(City) (State) (Zip)</sub> | **3. Date of Earliest Transaction (Month/Day/Year)**<br>2026-02-20 | **5. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[ ] Director [ ] 10% Owner<br>[X] Officer (give title below) [ ] Other (specify below)<br>_Chief Marketing Officer_ |
| **2. Issuer Name and Ticker or Trading Symbol**<br>Vita Coco Company, Inc. [ COCO ] | **4. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | 3. Transaction Code (V) | 3. Transaction Code (V) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | Code | V | Amount | (A) or (D) | Price | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| Common Stock | 2026-03-05 |  | F<sup>(1)</sup> |  | 1458 | D | $55.175 | 128104 | D |  |
| Common Stock | 2026-03-05 |  | F<sup>(1)</sup> |  | 705 | D | $55.175 | 127399 | D |  |
| Common Stock | 2026-03-05 |  | M |  | 3675 | A | $10.178 | 131074 | D |  |
| Common Stock | 2026-03-05 |  | M |  | 23750 | A | $10.178 | 154824 | D |  |
| Common Stock | 2026-03-05 |  | M |  | 22575 | A | $10.178 | 177399 | D |  |
| Common Stock | 2026-03-05 |  | S<sup>(2)</sup> |  | 34159 | D | 52.73<sup>(3)</sup> | 143240 | D |  |
| Common Stock | 2026-03-05 |  | S<sup>(2)</sup> |  | 15741 | D | 53.32<sup>(4)</sup> | 127499 | D |  |
| Common Stock | 2026-03-05 |  | S<sup>(2)</sup> |  | 100 | D | $54.08 | 127399 | D |  |

---

## Table II - Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | 4. Transaction Code (V) | 4. Transaction Code (V) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 6. Date Exercisable and Expiration Date | 6. Date Exercisable and Expiration Date | 7. Title and Amount of Underlying Securities | 7. Title and Amount of Underlying Securities | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| Non-Qualified Stock Option (Right to Buy) | $16.91 | 2026-02-20 |  | A |  | 14025 |  | <sup>(5)</sup> | 2033-03-10 | Common Stock | 14025 | $16.91 | 14025 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $10.178 | 2026-03-05 |  | M |  |  | 3675 | <sup>(6)</sup> | 2029-12-16 | Common Stock | 3675 | $0 | 0 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $10.178 | 2026-03-05 |  | M |  |  | 23750 | <sup>(6)</sup> | 2030-02-10 | Common Stock | 23750 | $0 | 0 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $10.178 | 2026-03-05 |  | M |  |  | 22575 | <sup>(6)</sup> | 2031-01-11 | Common Stock | 22575 | $0 | 4725 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $15.00 |  |  |  |  |  |  | <sup>(7)</sup> | 2031-10-21 | Common Stock | 45605 |  | 45605 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $15.36 |  |  |  |  |  |  | <sup>(8)</sup> | 2032-08-15 | Common Stock | 42980 |  | 42980 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $16.91 |  |  |  |  |  |  | <sup>(9)</sup> | 2033-03-10 | Common Stock | 14205 |  | 14205 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $26.18 |  |  |  |  |  |  | <sup>(10)</sup> | 2034-03-04 | Common Stock | 8746 |  | 8746 | D |  |
| Non-Qualified Stock Option (Right to Buy) | $33.36 |  |  |  |  |  |  | <sup>(11)</sup> | 2035-03-04 | Common Stock | 13218 |  | 13218 | D |  |

---

### Footnotes:

(1) The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.

(2) The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

(3) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.07 to $53.06, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(4) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.07 to $53.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(5) The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.

(6) The stock option is fully vested and currently exercisable.

(7) The stock option vests in four equal annual installments beginning on November 27, 2022.

(8) The stock option vests in three equal annual installments beginning on August 15, 2025.

(9) The stock options vest in four annual equal installments beginning on March 10, 2024.

(10) The stock option vests in four equal annual installments beginning on March 4, 2025.

(11) The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

**Signature:** /s/ Alison Klein, attorney-in-fact for Jane Prior  
**Date:** 2026-03-09

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**