# EDGAR Filing Document

**Accession Number:** 0000935359
**File Stem:** 0001754960-23-000014
**Filing Date:** 2023-1
**Character Count:** 12359
**Document Hash:** 3cb26f7b38c45348e7d4751578e81144
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001754960-23-000014.hdr.sgml**: 20230111

**ACCESSION NUMBER**: 0001754960-23-000014

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230111

**DATE AS OF CHANGE**: 20230111

**EFFECTIVENESS DATE**: 20230111

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Matthew Goff Investment Advisor, LLC
- **CENTRAL INDEX KEY:** 0000935359
- **IRS NUMBER:** 456294561
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18053
- **FILM NUMBER:** 23523432

**BUSINESS ADDRESS:**
- **STREET 1:** 11 GREENWAY PLAZA
- **STREET 2:** SUITE1425
- **CITY:** HOUSTON
- **STATE:** TX
- **ZIP:** 77046
- **BUSINESS PHONE:** 713-850-8900

**MAIL ADDRESS:**
- **STREET 1:** 11 GREENWAY PLAZA
- **STREET 2:** SUITE1425
- **CITY:** HOUSTON
- **STATE:** TX
- **ZIP:** 77046

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** GOFF MATTHEW BESHARA                                    /ADV
- **DATE OF NAME CHANGE:** 19950112

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Matthew Goff Investment Advisor LLC<br>**Address:** 11 GREENWAY PLAZA<br>SUITE1425<br>HOUSTON, TX 77046

**Form 13F File Number:** 028-18053

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Aryn Sands<br>**Title:** Agent<br>**Phone:** 844-844-3453

**Signature, Place, and Date of Signing:**

Aryn Sands  Reno, NV  01-11-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 86

**Form 13F Information Table Value Total:** $383668725

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 2859560 | 17694 | SH |  | SOLE |  | 0 | 0 | 17694 |
| ACTIVISION BLIZZARD INC | COM | 00507V109 |  | 4148627 | 54195 | SH |  | SOLE |  | 0 | 0 | 54195 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 654827 | 7380 | SH |  | SOLE |  | 0 | 0 | 7380 |
| AMAZON COM INC | COM | 023135106 |  | 792960 | 9440 | SH |  | SOLE |  | 0 | 0 | 9440 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 8349749 | 56513 | SH |  | SOLE |  | 0 | 0 | 56513 |
| APPLE INC | COM | 037833100 |  | 1755672 | 13512 | SH |  | SOLE |  | 0 | 0 | 13512 |
| AUTODESK INC | COM | 052769106 |  | 213779 | 1144 | SH |  | SOLE |  | 0 | 0 | 1144 |
| BANK AMERICA CORP | COM | 060505104 |  | 14930466 | 450799 | SH |  | SOLE |  | 0 | 0 | 450799 |
| BANK NEW YORK MELLON CORP | COM | 064058100 |  | 12587537 | 276528 | SH |  | SOLE |  | 0 | 0 | 276528 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 29432991 | 95283 | SH |  | SOLE |  | 0 | 0 | 95283 |
| CHEVRON CORP NEW | COM | 166764100 |  | 545650 | 3040 | SH |  | SOLE |  | 0 | 0 | 3040 |
| CISCO SYS INC | COM | 17275R102 |  | 4426552 | 92917 | SH |  | SOLE |  | 0 | 0 | 92917 |
| CITIGROUP INC | COM NEW | 172967424 |  | 954752 | 21109 | SH |  | SOLE |  | 0 | 0 | 21109 |
| COCA COLA CO | COM | 191216100 |  | 466389 | 7332 | SH |  | SOLE |  | 0 | 0 | 7332 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 1145190 | 9705 | SH |  | SOLE |  | 0 | 0 | 9705 |
| CONTINENTAL RES INC | COM | 212015101 |  | 2056291 | 31146 | SH |  | SOLE |  | 0 | 0 | 31146 |
| DISNEY WALT CO | COM | 254687106 |  | 8756865 | 100793 | SH |  | SOLE |  | 0 | 0 | 100793 |
| EOG RES INC | COM | 26875P101 |  | 500336 | 3863 | SH |  | SOLE |  | 0 | 0 | 3863 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 2702424 | 24501 | SH |  | SOLE |  | 0 | 0 | 24501 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 290289 | 1170 | SH |  | SOLE |  | 0 | 0 | 1170 |
| GENERAL ELECTRIC CO | COM NEW | 369604301 |  | 4701362 | 56109 | SH |  | SOLE |  | 0 | 0 | 56109 |
| INTEL CORP | COM | 458140100 |  | 8541791 | 323185 | SH |  | SOLE |  | 0 | 0 | 323185 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 1747643 | 12404 | SH |  | SOLE |  | 0 | 0 | 12404 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 12378227 | 87633 | SH |  | SOLE |  | 0 | 0 | 87633 |
| INVESCO EXCH TRADED FD TR II | PFD ETF | 46138E511 |  | 168192 | 15044 | SH |  | SOLE |  | 0 | 0 | 15044 |
| INVESCO EXCH TRADED FD TR II | VAR RATE PFD | 46138G870 |  | 15818736 | 706509 | SH |  | SOLE |  | 0 | 0 | 706509 |
| INVESCO EXCH TRD SLF IDX FD | BULETSHS 2029 | 46138J577 |  | 1575878 | 88657 | SH |  | SOLE |  | 0 | 0 | 88657 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO BLSH 28 | 46138J643 |  | 1840750 | 93844 | SH |  | SOLE |  | 0 | 0 | 93844 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2027 CB | 46138J783 |  | 2505004 | 131877 | SH |  | SOLE |  | 0 | 0 | 131877 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 CB | 46138J791 |  | 340082 | 17970 | SH |  | SOLE |  | 0 | 0 | 17970 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 CB | 46138J825 |  | 1220645 | 60608 | SH |  | SOLE |  | 0 | 0 | 60608 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 CB | 46138J841 |  | 309632 | 15115 | SH |  | SOLE |  | 0 | 0 | 15115 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2023 CB | 46138J866 |  | 873523 | 41636 | SH |  | SOLE |  | 0 | 0 | 41636 |
| ISHARES TR | S 100 ETF | 464287101 |  | 404080 | 2369 | SH |  | SOLE |  | 0 | 0 | 2369 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 1201870 | 14173 | SH |  | SOLE |  | 0 | 0 | 14173 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 1807709 | 30901 | SH |  | SOLE |  | 0 | 0 | 30901 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 11947695 | 82358 | SH |  | SOLE |  | 0 | 0 | 82358 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 194963 | 806 | SH |  | SOLE |  | 0 | 0 | 806 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 722220 | 4762 | SH |  | SOLE |  | 0 | 0 | 4762 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 403857 | 1885 | SH |  | SOLE |  | 0 | 0 | 1885 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 905242 | 10012 | SH |  | SOLE |  | 0 | 0 | 10012 |
| ISHARES TR | U.S. TECH ETF | 464287721 |  | 1362273 | 18288 | SH |  | SOLE |  | 0 | 0 | 18288 |
| ISHARES TR | U.S. REAL ES ETF | 464287739 |  | 5001728 | 59410 | SH |  | SOLE |  | 0 | 0 | 59410 |
| ISHARES TR | U.S. FINLS ETF | 464287788 |  | 796812 | 10558 | SH |  | SOLE |  | 0 | 0 | 10558 |
| ISHARES TR | ISHS 1-5YR INVS | 464288646 |  | 258995 | 5199 | SH |  | SOLE |  | 0 | 0 | 5199 |
| ISHARES TR | U.S. PHARMA ETF | 464288836 |  | 224287 | 1205 | SH |  | SOLE |  | 0 | 0 | 1205 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 6375340 | 136517 | SH |  | SOLE |  | 0 | 0 | 136517 |
| ISHARES TR | IBONDS DEC25 ETF | 46434VBD1 |  | 401718 | 16518 | SH |  | SOLE |  | 0 | 0 | 16518 |
| ISHARES TR | 0-5YR HI YL CP | 46434V407 |  | 14354359 | 351048 | SH |  | SOLE |  | 0 | 0 | 351048 |
| ISHARES TR | IBONDS DEC2026 | 46435GAA0 |  | 1552268 | 66478 | SH |  | SOLE |  | 0 | 0 | 66478 |
| ISHARES TR | HIGH YLD BD FCTR | 46435G250 |  | 461960 | 10604 | SH |  | SOLE |  | 0 | 0 | 10604 |
| ISHARES TR | IBONDS 27 ETF | 46435UAA9 |  | 4089777 | 175001 | SH |  | SOLE |  | 0 | 0 | 175001 |
| ISHARES TR | IBDS DEC28 ETF | 46435U515 |  | 4426419 | 182232 | SH |  | SOLE |  | 0 | 0 | 182232 |
| ISHARES TR | IBONDS DEC 29 | 46436E205 |  | 4585839 | 206849 | SH |  | SOLE |  | 0 | 0 | 206849 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 219893 | 1640 | SH |  | SOLE |  | 0 | 0 | 1640 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 2280464 | 45491 | SH |  | SOLE |  | 0 | 0 | 45491 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 4333614 | 24532 | SH |  | SOLE |  | 0 | 0 | 24532 |
| MARSH  MCLENNAN COS INC | COM | 571748102 |  | 651991 | 3940 | SH |  | SOLE |  | 0 | 0 | 3940 |
| MCDONALDS CORP | COM | 580135101 |  | 328622 | 1247 | SH |  | SOLE |  | 0 | 0 | 1247 |
| MERCK  CO INC | COM | 58933Y105 |  | 14091518 | 127008 | SH |  | SOLE |  | 0 | 0 | 127008 |
| MICROSOFT CORP | COM | 594918104 |  | 38034743 | 158597 | SH |  | SOLE |  | 0 | 0 | 158597 |
| NOVARTIS AG | SPONSORED ADR | 66987V109 |  | 7484747 | 82504 | SH |  | SOLE |  | 0 | 0 | 82504 |
| OCCIDENTAL PETE CORP | COM | 674599105 |  | 568107 | 9019 | SH |  | SOLE |  | 0 | 0 | 9019 |
| ORACLE CORP | COM | 68389X105 |  | 9564980 | 117017 | SH |  | SOLE |  | 0 | 0 | 117017 |
| PEPSICO INC | COM | 713448108 |  | 10336106 | 57213 | SH |  | SOLE |  | 0 | 0 | 57213 |
| PHILLIPS 66 | COM | 718546104 |  | 638531 | 6135 | SH |  | SOLE |  | 0 | 0 | 6135 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 6847407 | 45180 | SH |  | SOLE |  | 0 | 0 | 45180 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 5284205 | 52360 | SH |  | SOLE |  | 0 | 0 | 52360 |
| SHELL PLC | SPON ADS | 780259305 |  | 561356 | 9857 | SH |  | SOLE |  | 0 | 0 | 9857 |
| S GLOBAL INC | COM | 78409V104 |  | 290728 | 868 | SH |  | SOLE |  | 0 | 0 | 868 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 932364 | 2438 | SH |  | SOLE |  | 0 | 0 | 2438 |
| SSGA ACTIVE ETF TR | BLACKSTONE SENR | 78467V608 |  | 19544890 | 477870 | SH |  | SOLE |  | 0 | 0 | 477870 |
| SPDR SER TR | BLOOMBERG SHT TE | 78468R408 |  | 5979962 | 246698 | SH |  | SOLE |  | 0 | 0 | 246698 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 3676641 | 107504 | SH |  | SOLE |  | 0 | 0 | 107504 |
| UNILEVER PLC | SPON ADR NEW | 904767704 |  | 8163173 | 162129 | SH |  | SOLE |  | 0 | 0 | 162129 |
| UNION PAC CORP | COM | 907818108 |  | 5491012 | 26518 | SH |  | SOLE |  | 0 | 0 | 26518 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 1863576 | 12272 | SH |  | SOLE |  | 0 | 0 | 12272 |
| VANGUARD WORLD FD | MEGA GRWTH IND | 921910816 |  | 261202 | 1518 | SH |  | SOLE |  | 0 | 0 | 1518 |
| VANGUARD WORLD FD | MEGA CAP VAL ETF | 921910840 |  | 1444457 | 14044 | SH |  | SOLE |  | 0 | 0 | 14044 |
| VANGUARD WORLD FD | MEGA CAP INDEX | 921910873 |  | 1496650 | 11304 | SH |  | SOLE |  | 0 | 0 | 11304 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 454374 | 4199 | SH |  | SOLE |  | 0 | 0 | 4199 |
| VANGUARD WORLD FDS | CONSUM STP ETF | 92204A207 |  | 3571807 | 18645 | SH |  | SOLE |  | 0 | 0 | 18645 |
| VANGUARD WORLD FDS | FINANCIALS ETF | 92204A405 |  | 3052739 | 36900 | SH |  | SOLE |  | 0 | 0 | 36900 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 881603 | 22617 | SH |  | SOLE |  | 0 | 0 | 22617 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 |  | 452617 | 6020 | SH |  | SOLE |  | 0 | 0 | 6020 |
| VISA INC | COM CL A | 92826C839 |  | 13812864 | 66485 | SH |  | SOLE |  | 0 | 0 | 66485 |

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