# EDGAR Filing Document

**Accession Number:** 0001218254
**File Stem:** 0001218254-26-000001
**Filing Date:** 2026-2
**Character Count:** 11809
**Document Hash:** 342ef88b866c842f55ceec8b8fa4e437
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001218254-26-000001.hdr.sgml**: 20260213

**ACCESSION NUMBER**: 0001218254-26-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20251231

**FILED AS OF DATE**: 20260213

**DATE AS OF CHANGE**: 20260213

**EFFECTIVENESS DATE**: 20260213

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** BOYAR ASSET MANAGEMENT INC.
- **CENTRAL INDEX KEY:** 0001218254

**ORGANIZATION NAME:**
- **EIN:** 133161523
- **STATE OF INCORPORATION:** NY
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-10330
- **FILM NUMBER:** 26632362

**BUSINESS ADDRESS:**
- **STREET 1:** 32 WEST 39TH STREET FL 9
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10018
- **BUSINESS PHONE:** 2129958300

**MAIL ADDRESS:**
- **STREET 1:** 32 WEST 39TH STREET FL 9
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10018

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** BOYAR ASSET MANAGEMENT INC
- **DATE OF NAME CHANGE:** 20030211

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** BOYAR ASSET MANAGEMENT INC.<br>**Address:** 32 WEST 39TH STREET FL 9<br>NEW YORK, NY 10018

**Form 13F File Number:** 028-10330

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** MARK A. BOYAR<br>**Title:** President<br>**Phone:** 212-995-8300

**Signature, Place, and Date of Signing:**

/s/  MARK A. BOYAR  New York, NY  02-13-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 75

**Form 13F Information Table Value Total:** $157703217

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ACUSHNET HLDGS CORP | COM | 005098108 | BBG00D5L3ST3 | 917691 | 11497 | SH |  | SOLE |  | 11497 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 | BBG009S39JY5 | 3538822 | 11306 | SH |  | SOLE |  | 11306 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 | BBG009S3NB21 | 627600 | 2000 | SH |  | SOLE |  | 2000 | 0 | 0 |
| AMERICAN EXPRESS CO | COM | 025816109 | BBG001S5P034 | 1575311 | 4258 | SH |  | SOLE |  | 4258 | 0 | 0 |
| AMERICAN INTL GROUP INC | COM NEW | 026874784 | BBG001S5NJG1 | 294891 | 3447 | SH |  | SOLE |  | 3447 | 0 | 0 |
| AMERIPRISE FINL INC | COM | 03076C106 | BBG001SK6096 | 9349652 | 19068 | SH |  | SOLE |  | 19068 | 0 | 0 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 834882 | 3071 | SH |  | SOLE |  | 3071 | 0 | 0 |
| ATLANTA BRAVES HLDGS INC | COM SER C | 047726302 | BBG01HCX3Z22 | 1989069 | 50420 | SH |  | SOLE |  | 50420 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 | BBG001S5P0Y0 | 7841157 | 142566 | SH |  | SOLE |  | 142566 | 0 | 0 |
| BANK NEW YORK MELLON CORP | COM | 064058100 | BBG001S5P6Q6 | 5622421 | 48432 | SH |  | SOLE |  | 48432 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | BBG001S90346 | 926384 | 1843 | SH |  | SOLE |  | 1843 | 0 | 0 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 | BBG001S8N8J6 | 893752 | 16569 | SH |  | SOLE |  | 16569 | 0 | 0 |
| BROADRIDGE FINL SOLUTIONS IN | COM | 11133T103 | BBG001SR7MB9 | 1573960 | 7053 | SH |  | SOLE |  | 7053 | 0 | 0 |
| CHUBB LIMITED | COM | H1467J104 | BBG001S8S1L3 | 701657 | 2248 | SH |  | SOLE |  | 2248 | 0 | 0 |
| CISCO SYS INC | COM | 17275R102 | BBG001S6HC62 | 4129933 | 53615 | SH |  | SOLE |  | 53615 | 0 | 0 |
| CITIGROUP INC | COM NEW | 172967424 | BBG001S72ZG4 | 1844434 | 15806 | SH |  | SOLE |  | 15806 | 0 | 0 |
| CITIZENS FINL GROUP INC | COM | 174610105 | BBG006Q0HZT0 | 271606 | 4650 | SH |  | SOLE |  | 4650 | 0 | 0 |
| COCA COLA CO | COM | 191216100 | BBG001S5SMQ8 | 1414291 | 20230 | SH |  | SOLE |  | 20230 | 0 | 0 |
| COMCAST CORP NEW | CL A | 20030N101 | BBG001S5PXL2 | 2495803 | 83500 | SH |  | SOLE |  | 83500 | 0 | 0 |
| CONDUENT INC | COM | 206787103 | BBG00C1BZMV6 | 49158 | 25603 | SH |  | SOLE |  | 25603 | 0 | 0 |
| COOPER COS INC | COM | 216648501 | BBG001S5Q1H6 | 660352 | 8057 | SH |  | SOLE |  | 8057 | 0 | 0 |
| CORNING INC | COM | 219350105 | BBG001S5RLH1 | 700217 | 7997 | SH |  | SOLE |  | 7997 | 0 | 0 |
| CVS HEALTH CORP | COM | 126650100 | BBG001S5QBD8 | 1361926 | 17161 | SH |  | SOLE |  | 17161 | 0 | 0 |
| DISNEY WALT CO | COM | 254687106 | BBG001S5QHF3 | 3401716 | 29900 | SH |  | SOLE |  | 29900 | 0 | 0 |
| EBAY INC. | COM | 278642103 | BBG001S9B9J5 | 701433 | 8053 | SH |  | SOLE |  | 8053 | 0 | 0 |
| GE HEALTHCARE TECHNOLOGIES I | COMMON STOCK | 36266G107 | BBG01BFR8YW0 | 448207 | 5465 | SH |  | SOLE |  | 5465 | 0 | 0 |
| GENERAL DYNAMICS CORP | COM | 369550108 | BBG001S5RHP1 | 422508 | 1255 | SH |  | SOLE |  | 1255 | 0 | 0 |
| GLOBAL PMTS INC | COM | 37940X102 | BBG001SGS2Z8 | 926952 | 11976 | SH |  | SOLE |  | 11976 | 0 | 0 |
| GXO LOGISTICS INCORPORATED | COMMON STOCK | 36262G101 | BBG00YDGX9Z1 | 211929 | 4026 | SH |  | SOLE |  | 4026 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 | BBG001S5RTW7 | 8455212 | 24572 | SH |  | SOLE |  | 24572 | 0 | 0 |
| HOWARD HUGHES HOLDINGS INC | COM | 44267T102 | BBG01HTMDZ63 | 835910 | 10479 | SH |  | SOLE |  | 10479 | 0 | 0 |
| IAC INC | COM NEW | 44891N208 | BBG00S1LR2D2 | 507557 | 12981 | SH |  | SOLE |  | 12981 | 0 | 0 |
| INTEL CORP | COM | 458140100 | BBG001S5SF65 | 670420 | 18169 | SH |  | SOLE |  | 18169 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | BBG001S5S399 | 486172 | 1641 | SH |  | SOLE |  | 1641 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 | BBG001S5SHQ9 | 3395262 | 16406 | SH |  | SOLE |  | 16406 | 0 | 0 |
| JPMORGAN CHASE  CO. | COM | 46625H100 | BBG001S8CRC3 | 15034713 | 46660 | SH |  | SOLE |  | 46660 | 0 | 0 |
| KENVUE INC | COM | 49177J102 | BBG01C79X614 | 1299627 | 75341 | SH |  | SOLE |  | 75341 | 0 | 0 |
| KIMBERLY-CLARK CORP | COM | 494368103 | BBG001S5SLZ0 | 216913 | 2150 | SH |  | SOLE |  | 2150 | 0 | 0 |
| KLA CORP | COM NEW | 482480100 | BBG001S5SLM4 | 321996 | 265 | SH |  | SOLE |  | 265 | 0 | 0 |
| LABCORP HOLDINGS INC | COM SHS | 504922105 | BBG01MMT6PQ2 | 927754 | 3698 | SH |  | SOLE |  | 3698 | 0 | 0 |
| LIBERTY MEDIA CORP DEL | COM LBTY ONE S A | 531229771 | BBG01HLMB8V5 | 738547 | 8263 | SH |  | SOLE |  | 8263 | 0 | 0 |
| LOEWS CORP | COM | 540424108 | BBG001S6KQC0 | 490323 | 4656 | SH |  | SOLE |  | 4656 | 0 | 0 |
| MADISON SQUARE GARDEN ENTMT | COM CL A | 558256103 | BBG019980TF2 | 2678279 | 49699 | SH |  | SOLE |  | 49699 | 0 | 0 |
| MADISON SQUARE GRDN SPRT COR | CL A | 55825T103 | BBG007FG0C32 | 5410493 | 20918 | SH |  | SOLE |  | 20918 | 0 | 0 |
| MARKEL GROUP INC | COM | 570535104 | BBG001S9ZK95 | 1530551 | 712 | SH |  | SOLE |  | 712 | 0 | 0 |
| MARRIOTT INTL INC NEW | CL A | 571903202 | BBG001S78K44 | 2522829 | 8132 | SH |  | SOLE |  | 8132 | 0 | 0 |
| MATCH GROUP INC NEW | COM | 57667L107 | BBG00VT0KP47 | 1050602 | 32536 | SH |  | SOLE |  | 32536 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 | BBG001S5T110 | 1612198 | 5275 | SH |  | SOLE |  | 5275 | 0 | 0 |
| MEDTRONIC PLC | SHS | G5960L103 | BBG001S5T2S9 | 595092 | 6195 | SH |  | SOLE |  | 6195 | 0 | 0 |
| MERCK  CO INC | COM | 58933Y105 | BBG001S5TC52 | 640955 | 6089 | SH |  | SOLE |  | 6089 | 0 | 0 |
| MGM RESORTS INTERNATIONAL | COM | 552953101 | BBG001S6BYT5 | 742170 | 20339 | SH |  | SOLE |  | 20339 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 19711364 | 40758 | SH |  | SOLE |  | 40758 | 0 | 0 |
| MONDELEZ INTL INC | CL A | 609207105 | BBG001SHHZJ3 | 2414933 | 44862 | SH |  | SOLE |  | 44862 | 0 | 0 |
| MUELLER WTR PRODS INC | COM SER A | 624758108 | BBG001SNQZ91 | 1394291 | 58534 | SH |  | SOLE |  | 58534 | 0 | 0 |
| NASDAQ INC | COM | 631103108 | BBG001SKTBJ6 | 475548 | 4896 | SH |  | SOLE |  | 4896 | 0 | 0 |
| NEWS CORP NEW | CL A | 65249B109 | BBG0035LY922 | 402535 | 15411 | SH |  | SOLE |  | 15411 | 0 | 0 |
| PFIZER INC | COM | 717081103 | BBG001S5V466 | 2264544 | 90946 | SH |  | SOLE |  | 90946 | 0 | 0 |
| SCHWAB CHARLES CORP | COM | 808513105 | BBG001S5VXD4 | 290239 | 2905 | SH |  | SOLE |  | 2905 | 0 | 0 |
| SCOTTS MIRACLE-GRO CO | CL A | 810186106 | BBG001S5W5H0 | 1679003 | 28775 | SH |  | SOLE |  | 28775 | 0 | 0 |
| SOUTHERN CO | COM | 842587107 | BBG001S5W777 | 241108 | 2765 | SH |  | SOLE |  | 2765 | 0 | 0 |
| SPHERE ENTERTAINMENT CO | CL A | 55826T102 | BBG00L9HLWW7 | 3241943 | 34097 | SH |  | SOLE |  | 34097 | 0 | 0 |
| SS TECHNOLOGIES HLDGS INC | COM | 78467J100 | BBG001STPPK8 | 1647542 | 18846 | SH |  | SOLE |  | 18846 | 0 | 0 |
| SUNOPTA INC | COM | 8676EP108 | BBG001S6V9S9 | 102190 | 26892 | SH |  | SOLE |  | 26892 | 0 | 0 |
| SYSCO CORP | COM | 871829107 | BBG001S5WJS8 | 1477425 | 20049 | SH |  | SOLE |  | 20049 | 0 | 0 |
| TARGET CORP | COM | 87612E106 | BBG001SC0K41 | 759889 | 7774 | SH |  | SOLE |  | 7774 | 0 | 0 |
| TOPGOLF CALLAWAY BRANDS CORP | COM | 131193104 | BBG001S70DV8 | 1265551 | 108445 | SH |  | SOLE |  | 108445 | 0 | 0 |
| TOWNSQUARE MEDIA INC | CL A | 892231101 | BBG002VH4NK6 | 189250 | 36819 | SH |  | SOLE |  | 36819 | 0 | 0 |
| TRIPADVISOR INC | COM | 896945201 | BBG001V10VR2 | 907743 | 62345 | SH |  | SOLE |  | 62345 | 0 | 0 |
| UBER TECHNOLOGIES INC | COM | 90353T100 | BBG002B04MW4 | 7211888 | 88262 | SH |  | SOLE |  | 88262 | 0 | 0 |
| UNIFIRST CORP MASS | COM | 904708104 | BBG001S5X2B2 | 1795513 | 9308 | SH |  | SOLE |  | 9308 | 0 | 0 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 | BBG001SDGSH1 | 1485666 | 14978 | SH |  | SOLE |  | 14978 | 0 | 0 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 | BBG001S67QY1 | 396748 | 9741 | SH |  | SOLE |  | 9741 | 0 | 0 |
| WARNER BROS DISCOVERY INC | COM SER A | 934423104 | BBG011386VG3 | 942904 | 32717 | SH |  | SOLE |  | 32717 | 0 | 0 |
| WASTE MGMT INC DEL | COM | 94106L109 | BBG001S5XH47 | 1298711 | 5911 | SH |  | SOLE |  | 5911 | 0 | 0 |
| WENDYS CO | COM | 95058W100 | BBG001S7HBX2 | 215400 | 25858 | SH |  | SOLE |  | 25858 | 0 | 0 |

---