# EDGAR Filing Document

**Accession Number:** 0001748766
**File Stem:** 0001748766-23-000001
**Filing Date:** 2023-1
**Character Count:** 12425
**Document Hash:** f6182377bc11727f1ae422e7ffe757c3
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001748766-23-000001.hdr.sgml**: 20230124

**ACCESSION NUMBER**: 0001748766-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230124

**DATE AS OF CHANGE**: 20230124

**EFFECTIVENESS DATE**: 20230124

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Brand Asset Management Group, Inc.
- **CENTRAL INDEX KEY:** 0001748766
- **IRS NUMBER:** 431601121
- **STATE OF INCORPORATION:** MO
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18859
- **FILM NUMBER:** 23545970

**BUSINESS ADDRESS:**
- **STREET 1:** 16090 SWINGLEY RIDGE ROAD
- **STREET 2:** SUITE 620
- **CITY:** CHESTERFIELD
- **STATE:** MO
- **ZIP:** 63017
- **BUSINESS PHONE:** 6365327333

**MAIL ADDRESS:**
- **STREET 1:** 16090 SWINGLEY RIDGE ROAD
- **STREET 2:** SUITE 620
- **CITY:** CHESTERFIELD
- **STATE:** MO
- **ZIP:** 63017

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Brand Asset Management Group Inc.<br>**Address:** 16090 SWINGLEY RIDGE ROAD<br>SUITE 620<br>CHESTERFIELD, MO 63017

**Form 13F File Number:** 028-18859

**CRD Number (if applicable):** 000106162

**SEC File Number (if applicable):** 801-41031

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Sara Smith<br>**Title:** Chief Compliance Officers and Operations Specialist<br>**Phone:** 636-532-7333

**Signature, Place, and Date of Signing:**

Sara Smith  Chesterfield, MO  01-24-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 75

**Form 13F Information Table Value Total:** $197777095

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AMEREN CORP | COM | 023608102 | BBG001S5NF24 | 315368 | 3547 | SH |  | SOLE |  | 0 | 0 | 3547 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 806183 | 6205 | SH |  | SOLE |  | 0 | 0 | 6205 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | BBG001S90346 | 483737 | 1566 | SH |  | SOLE |  | 0 | 0 | 1566 |
| COLUMBIA ETF TR II | EM CORE EX ETF | 19762B202 | BBG009XW7GY3 | 228979 | 8962 | SH |  | SOLE |  | 0 | 0 | 8962 |
| DIMENSIONAL ETF TRUST | INTERNATNAL VAL | 25434V807 | BBG012G21Y06 | 245419 | 8073 | SH |  | SOLE |  | 0 | 0 | 8073 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | BBG001S5S399 | 316157 | 2244 | SH |  | SOLE |  | 0 | 0 | 2244 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | BBG001S9GN63 | 219947 | 826 | SH |  | SOLE |  | 0 | 0 | 826 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 | BBG003HC3DG9 | 18655425 | 399474 | SH |  | SOLE |  | 0 | 0 | 399474 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 | BBG003H6TRS0 | 297228 | 4822 | SH |  | SOLE |  | 0 | 0 | 4822 |
| ISHARES TR | CORE S MCP ETF | 464287507 | BBG001SFC7V0 | 20064406 | 82948 | SH |  | SOLE |  | 0 | 0 | 82948 |
| ISHARES TR | CORE S SCP ETF | 464287804 | BBG001SFC7W9 | 247768 | 2618 | SH |  | SOLE |  | 0 | 0 | 2618 |
| ISHARES TR | CORE S ETF | 464287200 | BBG001SFB7R6 | 4220715 | 10985 | SH |  | SOLE |  | 0 | 0 | 10985 |
| ISHARES TR | EAFE SML CP ETF | 464288273 | BBG001SYVWS7 | 15057970 | 266607 | SH |  | SOLE |  | 0 | 0 | 266607 |
| ISHARES TR | JPMORGAN USD EMG | 464288281 | BBG001SQS9Y2 | 760256 | 8988 | SH |  | SOLE |  | 0 | 0 | 8988 |
| ISHARES TR | MICRO-CAP ETF | 464288869 | BBG001SP7X10 | 627678 | 5821 | SH |  | SOLE |  | 0 | 0 | 5821 |
| ISHARES TR | MORNINGSTAR GRWT | 464287119 | BBG001SBRHJ5 | 1856426 | 38135 | SH |  | SOLE |  | 0 | 0 | 38135 |
| ISHARES TR | MORNINGSTAR VALU | 464288109 | BBG001SBRHX9 | 793916 | 12556 | SH |  | SOLE |  | 0 | 0 | 12556 |
| ISHARES TR | MORNINGSTR US EQ | 464287127 | BBG001SBR743 | 3199179 | 60775 | SH |  | SOLE |  | 0 | 0 | 60775 |
| ISHARES TR | MRGSTR MD CP ETF | 464288208 | BBG001SBRK26 | 2251173 | 38370 | SH |  | SOLE |  | 0 | 0 | 38370 |
| ISHARES TR | MRGSTR MD CP GRW | 464288307 | BBG001SBRK44 | 233947 | 4342 | SH |  | SOLE |  | 0 | 0 | 4342 |
| ISHARES TR | MRGSTR SM CP ETF | 464288505 | BBG001SBRKC5 | 1481659 | 32492 | SH |  | SOLE |  | 0 | 0 | 32492 |
| ISHARES TR | MSCI ACWI ETF | 464288257 | BBG001S56QV7 | 378460 | 4459 | SH |  | SOLE |  | 0 | 0 | 4459 |
| ISHARES TR | MSCI EAFE ETF | 464287465 | BBG001SG09V7 | 431583 | 6575 | SH |  | SOLE |  | 0 | 0 | 6575 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 | BBG001SK77D5 | 743371 | 19614 | SH |  | SOLE |  | 0 | 0 | 19614 |
| ISHARES TR | RUS 1000 ETF | 464287622 | BBG001S562W9 | 1704970 | 8099 | SH |  | SOLE |  | 0 | 0 | 8099 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | BBG001S56320 | 8247643 | 38497 | SH |  | SOLE |  | 0 | 0 | 38497 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | BBG001S562P7 | 4767236 | 31436 | SH |  | SOLE |  | 0 | 0 | 31436 |
| ISHARES TR | RUS MID CAP ETF | 464287499 | BBG001SJCNS1 | 374503 | 5552 | SH |  | SOLE |  | 0 | 0 | 5552 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | BBG001SFC7Y7 | 1207613 | 6926 | SH |  | SOLE |  | 0 | 0 | 6926 |
| ISHARES TR | S 500 GRWT ETF | 464287309 | BBG001S561Q8 | 225108 | 3848 | SH |  | SOLE |  | 0 | 0 | 3848 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 | BBG001SLS4Q3 | 1368648 | 13126 | SH |  | SOLE |  | 0 | 0 | 13126 |
| ISHARES U S ETF TR | BLACKROCK ST MAT | 46431W507 | BBG0059KNK04 | 4674343 | 94872 | SH |  | SOLE |  | 0 | 0 | 94872 |
| JOHNSON  JOHNSON | COM | 478160104 | BBG001S5SHQ9 | 358246 | 2028 | SH |  | SOLE |  | 0 | 0 | 2028 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | BBG001SKNNS6 | 904446 | 2601 | SH |  | SOLE |  | 0 | 0 | 2601 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 1118962 | 4666 | SH |  | SOLE |  | 0 | 0 | 4666 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 | BBG001T53796 | 1453950 | 226472 | SH |  | SOLE |  | 0 | 0 | 226472 |
| PEPSICO INC | COM | 713448108 | BBG001S695T1 | 423467 | 2344 | SH |  | SOLE |  | 0 | 0 | 2344 |
| PFIZER INC | COM | 717081103 | BBG001S5V466 | 449119 | 8765 | SH |  | SOLE |  | 0 | 0 | 8765 |
| PROCTER AND GAMBLE CO | COM | 742718109 | BBG001S5V4L9 | 465043 | 3068 | SH |  | SOLE |  | 0 | 0 | 3068 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 | BBG001T6L7D9 | 7542975 | 318672 | SH |  | SOLE |  | 0 | 0 | 318672 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | BBG001T5XQY3 | 9718098 | 301711 | SH |  | SOLE |  | 0 | 0 | 301711 |
| SCHWAB STRATEGIC TR | INTL SCEQT ETF | 808524888 | BBG001T6L7C0 | 6058491 | 192516 | SH |  | SOLE |  | 0 | 0 | 192516 |
| SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 | BBG001T9F795 | 208286 | 4318 | SH |  | SOLE |  | 0 | 0 | 4318 |
| SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 | BBG001WBMLH8 | 601048 | 13166 | SH |  | SOLE |  | 0 | 0 | 13166 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | BBG001T66WN0 | 3114539 | 56057 | SH |  | SOLE |  | 0 | 0 | 56057 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | BBG001T66WQ7 | 6859943 | 103907 | SH |  | SOLE |  | 0 | 0 | 103907 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | BBG001T5XQV6 | 7481941 | 165713 | SH |  | SOLE |  | 0 | 0 | 165713 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | BBG001V036R6 | 6511669 | 99248 | SH |  | SOLE |  | 0 | 0 | 99248 |
| SCHWAB STRATEGIC TR | US REIT ETF | 808524847 | BBG001V039G2 | 197013 | 10213 | SH |  | SOLE |  | 0 | 0 | 10213 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 | BBG001T5XQW5 | 4422669 | 109175 | SH |  | SOLE |  | 0 | 0 | 109175 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 | BBG001S7T107 | 223650 | 3000 | SH |  | SOLE |  | 0 | 0 | 3000 |
| SPDR INDEX SHS FDS | DJ GLB RL ES ETF | 78463X749 | BBG001T2P370 | 607812 | 14861 | SH |  | SOLE |  | 0 | 0 | 14861 |
| SPDR INDEX SHS FDS | S INTL SMLCP | 78463X871 | BBG001SRXRK9 | 572377 | 19462 | SH |  | SOLE |  | 0 | 0 | 19462 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 | BBG001S72SM3 | 1612707 | 4217 | SH |  | SOLE |  | 0 | 0 | 4217 |
| SPDR S MIDCAP 400 ETF TR | UTSER1 S | 78467Y107 | BBG001S63NQ1 | 307296 | 694 | SH |  | SOLE |  | 0 | 0 | 694 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 | BBG001S6WCJ1 | 1689453 | 3187 | SH |  | SOLE |  | 0 | 0 | 3187 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 | BBG001ST39Q2 | 616178 | 8185 | SH |  | SOLE |  | 0 | 0 | 8185 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 | BBG001SK7DK4 | 362274 | 5043 | SH |  | SOLE |  | 0 | 0 | 5043 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 | BBG001SHTTS4 | 275977 | 1295 | SH |  | SOLE |  | 0 | 0 | 1295 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | BBG001SHVTS1 | 9918382 | 48665 | SH |  | SOLE |  | 0 | 0 | 48665 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 | BBG001TC6MC1 | 1071726 | 3050 | SH |  | SOLE |  | 0 | 0 | 3050 |
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | BBG001SHVTR2 | 724922 | 4565 | SH |  | SOLE |  | 0 | 0 | 4565 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | BBG001SHTTV0 | 2253016 | 12275 | SH |  | SOLE |  | 0 | 0 | 12275 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 | BBG001SP7T00 | 1045510 | 20852 | SH |  | SOLE |  | 0 | 0 | 20852 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | BBG001SHTTZ6 | 1832118 | 47001 | SH |  | SOLE |  | 0 | 0 | 47001 |
| VANGUARD INTL EQUITY INDEX F | FTSE EUROPE ETF | 922042874 | BBG001SHTV18 | 288137 | 5197 | SH |  | SOLE |  | 0 | 0 | 5197 |
| VANGUARD INTL EQUITY INDEX F | FTSE SMCAP ETF | 922042718 | BBG001T0SKD6 | 444756 | 4326 | SH |  | SOLE |  | 0 | 0 | 4326 |
| VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 | BBG001T2YZG9 | 945231 | 10967 | SH |  | SOLE |  | 0 | 0 | 10967 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 | BBG003H12XS7 | 249525 | 5342 | SH |  | SOLE |  | 0 | 0 | 5342 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 | BBG009THVRX1 | 279668 | 5651 | SH |  | SOLE |  | 0 | 0 | 5651 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000GRW | 92206C680 | BBG001TCH518 | 9160027 | 166183 | SH |  | SOLE |  | 0 | 0 | 166183 |
| VANGUARD SCOTTSDALE FDS | VNG RUS1000VAL | 92206C714 | BBG001TCH581 | 6396958 | 96079 | SH |  | SOLE |  | 0 | 0 | 96079 |
| VANGUARD SCOTTSDALE FDS | VNG RUS2000IDX | 92206C664 | BBG001TCH7W0 | 222791 | 3166 | SH |  | SOLE |  | 0 | 0 | 3166 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | BBG001SSPWL4 | 434301 | 10348 | SH |  | SOLE |  | 0 | 0 | 10348 |
| VANGUARD WORLD FD | MEGA CAP INDEX | 921910873 | BBG001T0Y6Y7 | 1865384 | 14089 | SH |  | SOLE |  | 0 | 0 | 14089 |

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