# EDGAR Filing Document

**Accession Number:** 0001012019
**File Stem:** 0001437749-26-009453
**Filing Date:** 2026-3
**Character Count:** 13654
**Document Hash:** 9a991e9a434067e5e093a409e4cf6e8c
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001437749-26-009453.hdr.sgml**: 20260324

**ACCESSION NUMBER**: 0001437749-26-009453

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 14

**CONFORMED PERIOD OF REPORT**: 20260323

**ITEM INFORMATION**: Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers: Compensatory Arrangements of Certain Officers

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20260324

**DATE AS OF CHANGE**: 20260323

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** RUSH ENTERPRISES INC \TX\
- **CENTRAL INDEX KEY:** 0001012019
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-AUTO DEALERS & GASOLINE STATIONS [5500]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 741733016
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 000-20797
- **FILM NUMBER:** 26783540

**BUSINESS ADDRESS:**
- **STREET 1:** 555 IH 35 SOUTH
- **CITY:** NEW BRAUNFELS
- **STATE:** TX
- **ZIP:** 78130
- **BUSINESS PHONE:** 8306265200

**MAIL ADDRESS:**
- **STREET 1:** 555 IH 35 SOUTH
- **CITY:** NEW BRAUNFELS
- **STATE:** TX
- **ZIP:** 78130

?xml version='1.0' encoding='ASCII'? rusha20260323_8k.htm

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**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 8-K**

**CURRENT REPORT**

**Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934**

**Date of Report** (Date of earliest event reported): **March 23, 2026**

**Rush Enterprises, Inc.**

(Exact name of registrant as specified in its charter)

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| | | |
|:---|:---|:---|
| **Texas**<br> (State or other jurisdiction<br> of incorporation) | **0-20797**<br> (Commission File Number) | **74-1733016**<br> (IRS Employer Identification No.) |
| **555 IH-35 South, Suite 500**<br> **New Braunfels, Texas**<br> (Address of principal executive offices) |  | **78130**<br> (Zip Code) |

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Registrant's telephone number, including area code: **(830) 302-5200**

Not Applicable

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(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered |
| Class A Common Stock, par value $0.01 per share | RUSHA | Nasdaq Global Select Market |
| Class B Common Stock, par value $0.01 per share | RUSHB | Nasdaq Global Select Market |

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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 or Rule 12b-2 of the Securities Exchange Act of 1934.

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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**Item 5.02**&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(c)&nbsp;&nbsp;&nbsp;&nbsp; On March 23, 2026, the Board of Directors (the "<u>Board</u>") of Rush Enterprises, Inc. (the "<u>Company</u>") appointed Jody Pollard to serve as Chief Operating Officer ("<u>COO</u>") of the Company, effective immediately. Mr. Pollard, age 49, previously served as the Company's Senior Vice President – Truck and Aftermarket Sales from March 2021 until his promotion to COO. From March 2017 to March 2021, Mr. Pollard served as Senior Vice President – Operations. Mr. Pollard joined the Company in 1999 and served in multiple roles of increasing responsibility until eventually being promoted to Regional General Manager of North Texas and Oklahoma, a position he held from 2010 until his promotion to Senior Vice President – Operations in March 2017. Mr. Pollard has a Bachelor of Science in Agriculture Leadership and Development from Texas A&M University.

The Compensation and Human Capital Committee (the "<u>Compensation Committee</u>") of the Board plans to review and evaluate potential changes to Mr. Pollard's compensation arrangements in light of his new role and increased responsibilities related thereto. Any changes to his compensation will be subject to final determination and approval by the Compensation Committee.

There are no family relationships between Mr. Pollard and any Company director or executive officer, and no arrangements or understandings between Mr. Pollard and any other person pursuant to which he was selected as COO. Mr. Pollard is not a party to any current or proposed transaction with the Company for which disclosure is required under Item 404(a) of Regulation S-K.

**Item 7.01**&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Regulation FD Disclosure.** 

On March 23, 2026, the Company issued a press release announcing the appointment of Mr. Pollard as COO of the Company. A copy of the press release is furnished as Exhibit 99.1 hereto. This information shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and is not incorporated by reference into any filing of the Company whether made before or after the date hereof, regardless of any general incorporation language in such filing.

**Item 9.01**&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Financial Statements and Exhibits.**

(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Exhibits

**<u>Exhibit No.</u>**&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **<u>Description</u>**

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| | |
|:---|:---|
| 99.1 | [Rush Enterprises, Inc. press release dated March 23, 2026.](ex_936311.htm) |

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| | |
|:---|:---|
| 104 | Cover Page Interactive Data File (formatted in Inline XBRL). |

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**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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| | | |
|:---|:---|:---|
|  | RUSH ENTERPRISES, INC.  | RUSH ENTERPRISES, INC.  |
| Dated: March 23, 2026  | By: | /s/ Michael Goldstone |
|  |  | Senior Vice President, General Counsel  |
|  |  | and Corporate Secretary  |

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

## Exhibit 99.1

**Exhibit 99.1**

**For Immediate Release** 

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| | |
|:---|:---|
| ![rush01.jpg](rush01.jpg) | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Media Contacts**<br> Rush Enterprises<br> Gary Willis<br> (830) 302-5210 |

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**Rush Enterprises announces appointment of Jody Pollard as Chief Operating Officer**

San Antonio, Texas, March 23, 2026 — Rush Enterprises, Inc. (NASDAQ: RUSHA and RUSHB), which operates the largest network of commercial vehicle dealerships in North America, announced today that Jody Pollard will take over the role of Chief Operating Officer from Jason Wilder who has left the Company.

Wilder joined Rush Enterprises in November 2006 as General Manager of the Atlanta medium-duty location. He later served as Regional General Manager and Senior Vice President of International Dealerships before becoming Chief Operating Officer in November 2024.

"Jason has been commuting from his home in Atlanta to the Company's headquarters in Texas for the past several years, which has been demanding on him and his family," said W.M. "Rusty" Rush, Chairman, Chief Executive Officer and President of Rush Enterprises. "We respect his decision and are grateful for his leadership and many contributions to the Company's operations and success during a period of significant growth, transformation and recent challenging market conditions."

Jody Pollard has been named Chief Operating Officer and will report to Rusty Rush. While Pollard is transitioning into this role, he will work closely with Rush and Michael McRoberts, Senior Advisor to the Company and member of the Board of Directors. McRoberts served as Chief Operating Officer of the Company from 2016 to 2024.

Pollard previously served as Senior Vice President - Truck Sales and Aftermarket Sales from March 2021 until his recent promotion to Chief Operating Officer and was Senior Vice President of Operations from 2017 to 2021. Pollard also has significant experience in dealership roles where he was Regional General Manager of the Company's North Texas and Oklahoma Region for six years and also served in a variety of other dealership management roles including Body Shop Manager, Service Manager, Regional Outside Sales Manager, Regional Service Manager and General Manager, supervising over 19 different Rush Enterprises locations from 1999 to 2017. Pollard has a Bachelor of Science degree in Agricultural Leadership & Development from Texas A&M University.

"Jody's diverse and extensive experience in leading both the operations and sales areas of our business, and his knowledge of the Company and our industry put him in a unique position to take on this new role. I have worked with Jody for many years, and I am confident that his leadership skills and commitment to the Company's values will serve him well as Chief Operating Officer," Rush added. "We are also pleased to have Mike's expertise and support during this transition. Our organization and business remain strong, and we are confident in our leadership team and strategic direction going forward."

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**About Rush Enterprises, Inc.**

Rush Enterprises, Inc. is the premier solutions provider to the commercial vehicle industry. The Company owns and operates Rush Truck Centers, the largest network of commercial vehicle dealerships in North America, with more than 150 locations in 23 states and Ontario, Canada. These vehicle centers, strategically located in high traffic areas on or near major highways throughout the United States and Ontario, Canada, represent truck and bus manufacturers, including Peterbilt, International, Hino, Isuzu, Ford, Blue Arc, IC Bus and Blue Bird. They offer an integrated approach to meeting customer needs – from sales of new and used vehicles to aftermarket parts, service and body shop operations plus financing, insurance, and leasing and rental solutions. Rush Enterprises' operations also provide CNG fuel systems (through its investment in Cummins Clean Fuel Technologies, Inc.), telematics products and other vehicle technologies, as well as vehicle modification and up-fitting, chrome accessories and tires. For more information, please visit us at <u>www.rushtruckcenters.com</u> and <u>www.rushenterprises.com</u>, on X @rushtruckcenter, Facebook.com/rushtruckcenters and www.linkedin.com/company/rushenterprises-inc

*Certain statements contained in this release are* "*forward-looking*" *statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Such forward-looking statements only speak as of the date of this release and the Company assumes no obligation to update the information included in this release. Because such statements include risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, but are not limited to, competitive factors, general U.S. economic conditions, economic conditions in the new and used commercial vehicle markets, customer relations, relationships with vendors, inflation and the interest rate environment, governmental regulation and supervision, including engine emission regulations, U.S. and global trade policies, product introductions and acceptance, changes in industry practices, one-time events and other factors described herein and in filings made by the Company with the Securities and Exchange Commission, including in our annual report on Form 10-K for the fiscal year ended December 31, 2025. Although we believe that these forward-looking statements are based on reasonable assumptions, there are many factors that could affect our actual business and financial results and could cause actual results to differ materially from those in the forward-looking statements. All future written and oral forward-looking statements by us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to above. Except for our ongoing obligations to disclose material information as required by the federal securities laws, we do not have any obligations or intention to release publicly any revisions to any forward-looking statements to reflect events or circumstances in the future or to reflect the occurrence of unanticipated events.*

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