# EDGAR Filing Document

**Accession Number:** 0001910845
**File Stem:** 0001910845-23-000003
**Filing Date:** 2023-2
**Character Count:** 11580
**Document Hash:** 15b004ed4bf8b78966eb7c79508445ed
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001910845-23-000003.hdr.sgml**: 20230202

**ACCESSION NUMBER**: 0001910845-23-000003

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230202

**DATE AS OF CHANGE**: 20230202

**EFFECTIVENESS DATE**: 20230202

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** PARAGON FINANCIAL PARTNERS, INC.
- **CENTRAL INDEX KEY:** 0001910845
- **IRS NUMBER:** 452404043
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-21998
- **FILM NUMBER:** 23582366

**BUSINESS ADDRESS:**
- **STREET 1:** 5850 CANOGA AVENUE
- **STREET 2:** SUITE 400
- **CITY:** WOODLAND HILLS
- **STATE:** CA
- **ZIP:** 91367
- **BUSINESS PHONE:** 310-557-1515

**MAIL ADDRESS:**
- **STREET 1:** 5850 CANOGA AVENUE
- **STREET 2:** SUITE 400
- **CITY:** WOODLAND HILLS
- **STATE:** CA
- **ZIP:** 91367

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** PARAGON FINANCIAL PARTNERS INC.<br>**Address:** 5850 CANOGA AVENUE<br>SUITE 400<br>WOODLAND HILLS, CA 91367

**Form 13F File Number:** 028-21998

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** EVAN F. SHORTEN<br>**Title:** PRESIDENT AND CHIEF COMPLIANCE OFFICER<br>**Phone:** (310) 557-1515

**Signature, Place, and Date of Signing:**

EVAN F. SHORTEN  WOODLAND HILLS, CA  02-02-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 79

**Form 13F Information Table Value Total:** $90365476

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| Vanguard | Vanguard High Dividend Yield ETF | 921946406 |  | 13501755 | 124774 | SH |  | SOLE |  | 0 | 0 | 124774 |
| SPDR | SPDR S 500 ETF Trust | 78462F103 |  | 12133954 | 31729 | SH |  | SOLE |  | 0 | 0 | 31729 |
| Vanguard | Vanguard Health Care ETF | 92204A504 |  | 6769865 | 27292 | SH |  | SOLE |  | 0 | 0 | 27292 |
| iShares | iShares Russell 1000 Growth ETF | 464287614 |  | 5712675 | 26665 | SH |  | SOLE |  | 0 | 0 | 26665 |
| Apple Inc | COM | 037833100 |  | 3729928 | 28707 | SH |  | SOLE |  | 0 | 0 | 28707 |
| SPDR | Financial Select Sector SPDR ETF | 81369Y605 |  | 3713139 | 108571 | SH |  | SOLE |  | 0 | 0 | 108571 |
| SPDR | Utilities Select Sector SPDR ETF | 81369Y886 |  | 3275992 | 46468 | SH |  | SOLE |  | 0 | 0 | 46468 |
| iShares | iShares US Aerospace  Defense ETF | 464288760 |  | 2862862 | 25593 | SH |  | SOLE |  | 0 | 0 | 25593 |
| Microsoft Corp | COM | 594918104 |  | 2406752 | 10036 | SH |  | SOLE |  | 0 | 0 | 10036 |
| Vanguard | Vanguard Energy ETF | 92204A306 |  | 1944070 | 16030 | SH |  | SOLE |  | 0 | 0 | 16030 |
| NVIDIA Corp | COM | 67066G104 |  | 1912690 | 13088 | SH |  | SOLE |  | 0 | 0 | 13088 |
| Costco Wholesale Corp | COM | 22160K105 |  | 1301017 | 2850 | SH |  | SOLE |  | 0 | 0 | 2850 |
| iShares | iShares Russell 1000 Value ETF | 464287598 |  | 1212901 | 7998 | SH |  | SOLE |  | 0 | 0 | 7998 |
| Vanguard | Vanguard Dividend Appreciation ETF | 921908844 |  | 1154761 | 7605 | SH |  | SOLE |  | 0 | 0 | 7605 |
| O'Reilly Automotive Inc | COM | 67103H107 |  | 1097239 | 1300 | SH |  | SOLE |  | 0 | 0 | 1300 |
| Bank of America Corp | COM | 060505104 |  | 1040933 | 31429 | SH |  | SOLE |  | 0 | 0 | 31429 |
| McDonald's Corp | COM | 580135101 |  | 1005036 | 3814 | SH |  | SOLE |  | 0 | 0 | 3814 |
| Philip Morris International Inc | COM | 718172109 |  | 962916 | 9514 | SH |  | SOLE |  | 0 | 0 | 9514 |
| iShares | iShares US Medical Devices ETF | 464288810 |  | 946129 | 17998 | SH |  | SOLE |  | 0 | 0 | 17998 |
| United Parcel Service Inc Class B | COM | 911312106 |  | 927382 | 5335 | SH |  | SOLE |  | 0 | 0 | 5335 |
| AbbVie Inc | COM | 00287Y109 |  | 823879 | 5098 | SH |  | SOLE |  | 0 | 0 | 5098 |
| Johnson  Johnson | COM | 478160104 |  | 774751 | 4386 | SH |  | SOLE |  | 0 | 0 | 4386 |
| SPDR | Consumer Staples Select Sector SPDR ETF | 81369Y308 |  | 677817 | 9092 | SH |  | SOLE |  | 0 | 0 | 9092 |
| SPDR | SPDR Gold Shares | 78463V107 |  | 646498 | 3811 | SH |  | SOLE |  | 0 | 0 | 3811 |
| JP Morgan | JPMorgan Equity Premium Income ETF | 46641Q332 |  | 623707 | 11446 | SH |  | SOLE |  | 0 | 0 | 11446 |
| Cisco Systems Inc | COM | 17275R102 |  | 598168 | 12556 | SH |  | SOLE |  | 0 | 0 | 12556 |
| SPDR | SPDR S Dividend ETF | 78464A763 |  | 592725 | 4738 | SH |  | SOLE |  | 0 | 0 | 4738 |
| Berkshire Hathaway Inc Class B | COM | 084670702 |  | 579805 | 1877 | SH |  | SOLE |  | 0 | 0 | 1877 |
| Yum Brands Inc | COM | 988498101 |  | 572024 | 4466 | SH |  | SOLE |  | 0 | 0 | 4466 |
| Texas Roadhouse Inc | COM | 882681109 |  | 529149 | 5818 | SH |  | SOLE |  | 0 | 0 | 5818 |
| Amazon.com Inc | COM | 023135106 |  | 525000 | 6250 | SH |  | SOLE |  | 0 | 0 | 6250 |
| Altria Group Inc | COM | 02209S103 |  | 523760 | 11458 | SH |  | SOLE |  | 0 | 0 | 11458 |
| Starbucks Corp | COM | 855244109 |  | 476474 | 4803 | SH |  | SOLE |  | 0 | 0 | 4803 |
| Nike Inc Class B | COM | 654106103 |  | 476039 | 4068 | SH |  | SOLE |  | 0 | 0 | 4068 |
| Netflix Inc | COM | 64110L106 |  | 475052 | 1611 | SH |  | SOLE |  | 0 | 0 | 1611 |
| Vanguard | Vanguard Intl Hi Div Yld Idx ETF | 921946794 |  | 472025 | 7924 | SH |  | SOLE |  | 0 | 0 | 7924 |
| Mondelez International Inc Class A | COM | 609207105 |  | 445703 | 6687 | SH |  | SOLE |  | 0 | 0 | 6687 |
| Abbott Laboratories | COM | 002824100 |  | 444320 | 4047 | SH |  | SOLE |  | 0 | 0 | 4047 |
| Meta Platforms Inc Class A | COM | 30303M102 |  | 436594 | 3628 | SH |  | SOLE |  | 0 | 0 | 3628 |
| Boeing Co | COM | 097023105 |  | 434127 | 2279 | SH |  | SOLE |  | 0 | 0 | 2279 |
| Exelon Corp | COM | 30161N101 |  | 422487 | 9773 | SH |  | SOLE |  | 0 | 0 | 9773 |
| Alphabet Inc Class A | COM | 02079K305 |  | 420154 | 4762 | SH |  | SOLE |  | 0 | 0 | 4762 |
| Merck  Co Inc | COM | 58933Y105 |  | 413327 | 3725 | SH |  | SOLE |  | 0 | 0 | 3725 |
| Vanguard | Vanguard S 500 ETF | 922908363 |  | 398911 | 1135 | SH |  | SOLE |  | 0 | 0 | 1135 |
| iShares | iShares Russell 1000 ETF | 464287622 |  | 396737 | 1885 | SH |  | SOLE |  | 0 | 0 | 1885 |
| Medtronic PLC | COM | G5960L103 |  | 390932 | 5030 | SH |  | SOLE |  | 0 | 0 | 5030 |
| Activision Blizzard Inc | COM | 00507V109 |  | 390099 | 5096 | SH |  | SOLE |  | 0 | 0 | 5096 |
| SPDR | Technology Select Sector SPDR ETF | 81369Y803 |  | 381313 | 3064 | SH |  | SOLE |  | 0 | 0 | 3064 |
| Vanguard | Vanguard Total Stock Market ETF | 922908769 |  | 379838 | 1987 | SH |  | SOLE |  | 0 | 0 | 1987 |
| iShares | iShares US Industrials ETF | 464287754 |  | 376579 | 3904 | SH |  | SOLE |  | 0 | 0 | 3904 |
| Alphabet Inc Class C | COM | 02079K107 |  | 370697 | 4178 | SH |  | SOLE |  | 0 | 0 | 4178 |
| SPDR | Health Care Select Sector SPDR ETF | 81369Y209 |  | 368077 | 2709 | SH |  | SOLE |  | 0 | 0 | 2709 |
| The Estee Lauder Companies Inc Class A | COM | 518439104 |  | 353837 | 1426 | SH |  | SOLE |  | 0 | 0 | 1426 |
| General Mills Inc | COM | 370334104 |  | 337412 | 4024 | SH |  | SOLE |  | 0 | 0 | 4024 |
| iShares | iShares Russell Mid-Cap Growth ETF | 464287481 |  | 327521 | 3918 | SH |  | SOLE |  | 0 | 0 | 3918 |
| Coca-Cola Co | COM | 191216100 |  | 293051 | 4607 | SH |  | SOLE |  | 0 | 0 | 4607 |
| Sherwin-Williams Co | COM | 824348106 |  | 286932 | 1209 | SH |  | SOLE |  | 0 | 0 | 1209 |
| iShares | iShares Russell 2000 ETF | 464287655 |  | 280365 | 1608 | SH |  | SOLE |  | 0 | 0 | 1608 |
| Constellation Energy Corp | COM | 21037T109 |  | 280355 | 3252 | SH |  | SOLE |  | 0 | 0 | 3252 |
| Southern Copper Corp | COM | 84265V105 |  | 276526 | 4579 | SH |  | SOLE |  | 0 | 0 | 4579 |
| Advanced Micro Devices Inc | COM | 007903107 |  | 272034 | 4200 | SH |  | SOLE |  | 0 | 0 | 4200 |
| SPDR | SPDR S Regional Banking ETF | 78464A698 |  | 266981 | 4545 | SH |  | SOLE |  | 0 | 0 | 4545 |
| Dividend | First Trust Value Line Dividend ETF | 33734H106 |  | 265920 | 6663 | SH |  | SOLE |  | 0 | 0 | 6663 |
| PayPal Holdings Inc | COM | 70450Y103 |  | 264297 | 3711 | SH |  | SOLE |  | 0 | 0 | 3711 |
| Eaton Corp PLC | COM | G29183103 |  | 262048 | 1670 | SH |  | SOLE |  | 0 | 0 | 1670 |
| Exxon Mobil Corp | COM | 30231G102 |  | 247959 | 2248 | SH |  | SOLE |  | 0 | 0 | 2248 |
| International Business Machines Corp | COM | 459200101 |  | 244050 | 1732 | SH |  | SOLE |  | 0 | 0 | 1732 |
| Copart Inc | COM | 217204106 |  | 243560 | 4000 | SH |  | SOLE |  | 0 | 0 | 4000 |
| iShares | iShares Russell 2000 Value ETF | 464287630 |  | 242255 | 1747 | SH |  | SOLE |  | 0 | 0 | 1747 |
| iShares | iShares Expanded Tech Sector ETF | 464287549 |  | 236582 | 845 | SH |  | SOLE |  | 0 | 0 | 845 |
| Intel Corp | COM | 458140100 |  | 225716 | 8540 | SH |  | SOLE |  | 0 | 0 | 8540 |
| DFA | Dimensional US Targeted Value ETF | 25434V609 |  | 223354 | 5082 | SH |  | SOLE |  | 0 | 0 | 5082 |
| SPDR | SPDR Blmbg Convert Secs ETF | 78464A359 |  | 220214 | 3423 | SH |  | SOLE |  | 0 | 0 | 3423 |
| Vanguard | Vanguard Information Technology ETF | 92204A702 |  | 218906 | 685 | SH |  | SOLE |  | 0 | 0 | 685 |
| Walmart Inc | COM | 931142103 |  | 218609 | 1542 | SH |  | SOLE |  | 0 | 0 | 1542 |
| The Walt Disney Co | COM | 254687106 |  | 212544 | 2446 | SH |  | SOLE |  | 0 | 0 | 2446 |
| JPMorgan Chase  Co | COM | 46625H100 |  | 207901 | 1550 | SH |  | SOLE |  | 0 | 0 | 1550 |
| Yum China Holdings Inc | COM | 98850P109 |  | 205593 | 3762 | SH |  | SOLE |  | 0 | 0 | 3762 |
| McKesson Corp | COM | 58155Q103 |  | 202190 | 539 | SH |  | SOLE |  | 0 | 0 | 539 |

---