# EDGAR Filing Document

**Accession Number:** 0001671933
**File Stem:** 0001209191-23-021567
**Filing Date:** 2023-3
**Character Count:** 15605
**Document Hash:** c6b0f9657f327e583000102dea5f5d83
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001209191-23-021567.hdr.sgml**: 20230329

**ACCESSION NUMBER**: 0001209191-23-021567

**CONFORMED SUBMISSION TYPE**: 4

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20230327

**FILED AS OF DATE**: 20230329

**DATE AS OF CHANGE**: 20230329

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** Pickles David Randall
- **CENTRAL INDEX KEY:** 0001671685

**FILING VALUES:**
- **FORM TYPE:** 4
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-37879
- **FILM NUMBER:** 23776841

**MAIL ADDRESS:**
- **STREET 1:** 42 N. CHESTNUT STREET
- **CITY:** VENTURA
- **STATE:** CA
- **ZIP:** 93001
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Trade Desk, Inc.
- **CENTRAL INDEX KEY:** 0001671933
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
- **IRS NUMBER:** 271887399
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**BUSINESS ADDRESS:**
- **STREET 1:** 42 N. CHESTNUT STREET
- **CITY:** VENTURA
- **STATE:** CA
- **ZIP:** 93001
- **BUSINESS PHONE:** (805) 585-3434

**MAIL ADDRESS:**
- **STREET 1:** 42 N. CHESTNUT STREET
- **CITY:** VENTURA
- **STATE:** CA
- **ZIP:** 93001

## Ex-24

```

LIMITED POWER OF ATTORNEY

The undersigned hereby constitutes and appoints Jay Grant, Blake Grayson, Tahnil
Davis, Teo Tokunow, and Kelli Faerber, signing singly, and with full power of
substitution, the undersigned's true and lawful attorney-in-fact to:

	(1)	execute for and on behalf of the undersigned, in the undersigned's capacity
as an officer and/or director of Trade Desk, Inc. (the "Company"), from time to
time the following U.S. Securities and Exchange Commission ("SEC") forms: (i)
Form ID, including any attached documents, to effect the assignment of codes to
the undersigned to be used in the transmission of information to the SEC using
the EDGAR System; (ii) Form 3, Initial Statement of Beneficial Ownership of
Securities, including any attached documents;  (iii) Form 4, Statement of
Changes in Beneficial Ownership of Securities, including any attached documents;
(iv) Form 5, Annual Statement of Beneficial Ownership of Securities in
accordance with Section 16(a) of the Securities Exchange Act of 1934, as
amended, and the rules thereunder, including any attached documents; (v)
Schedule 13D and (vi) amendments of each thereof, in accordance with the
Securities Exchange Act of 1934, as amended, and the rules thereunder, including
any attached documents;

	(2)	do and perform any and all acts for and on behalf of the undersigned which
may be necessary or desirable to complete and execute any such Form 3, 4 or 5,
Schedule 13D or any amendment(s) thereto, and timely file such form(s) with the
SEC and any securities exchange, national association or similar authority; and

	(3)	take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of such attorney-in-fact, may be of benefit to,
in the best interest of, or legally required by, the undersigned, it being
understood that the documents executed by such attorney-in-fact on behalf of the
undersigned pursuant to this Power of Attorney shall be in such form and shall
contain such terms and conditions as such attorney-in-fact may approve in such
attorney-in-fact's discretion.

	The undersigned hereby grants to each such attorney-in-fact, acting singly,
full power and authority to do and perform any and every act and thing
whatsoever requisite, necessary or proper to be done in the exercise of any of
the rights and powers herein granted, as fully to all intents and purposes as
the undersigned might or could do if personally present, with full power of
substitution or revocation, hereby ratifying and confirming all that such
attorney-in-fact, or such attorney-in-fact's substitute or substitutes, shall
lawfully do or cause to be done by virtue of this Power of Attorney and the
rights and powers herein granted.  The undersigned acknowledges that the
foregoing attorneys-in-fact, in serving in such capacity at the request of the
undersigned, are not assuming, nor is the Company assuming, any of the
undersigned's responsibilities to comply with Section 16 or Regulation 13D-G of
the Securities Exchange Act of 1934, as amended.  The undersigned hereby agrees
to indemnify the attorneys-in-fact and the Company from and against any demand,
damage, loss, cost or expense arising from any false or misleading information
provided by the undersigned to the attorneys-in-fact.

	This Power of Attorney shall remain in full force and effect until the
undersigned is no longer required to file such forms with respect to the
undersigned's holdings of and transactions in securities issued by the Company,
unless earlier revoked by the undersigned in a signed writing delivered to the
foregoing attorneys-in-fact.  This Power of Attorney supersedes any prior power
of attorney in connection with the undersigned's capacity as an officer and/or
director of the Company.  This Power of Attorney shall expire as to any
individual attorney-in-fact if such attorney-in-fact ceases to be an executive
officer of, or legal counsel to the Company.

	IN WITNESS WHEREOF, the undersigned has caused this Power of Attorney to be
executed as of February 28, 2023.

/s/ David Pickles

```

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 4

### STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

[ ] Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>Pickles David Randall<br><sub>(Last) (First) (Middle)</sub><br>C/O THE TRADE DESK, INC.<br>42 NORTH CHESTNUT STREET<br><sub>(Street)</sub><br>VENTURA, CA 93001<br><sub>(City) (State) (Zip)</sub> | **3. Date of Earliest Transaction (Month/Day/Year)**<br>2023-03-27 | **5. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[X] Director [ ] 10% Owner<br>[X] Officer (give title below) [ ] Other (specify below)<br>_Chief Technology Officer_ |
| **2. Issuer Name and Ticker or Trading Symbol**<br>Trade Desk, Inc. [ TTD ] | **4. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | 3. Transaction Code (V) | 3. Transaction Code (V) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | Code | V | Amount | (A) or (D) | Price | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| Class A Common Stock | 2023-03-27 |  | M |  | 17620 | A | $4.80 | 488550 | D |  |
| Class A Common Stock | 2023-03-27 |  | S<sup>(1)</sup> |  | 17620 | D | 60.00<sup>(2)</sup> | 470930 | D |  |
| Class A Common Stock | 2023-03-27 |  | M |  | 51250 | A | $14.245 | 522180 | D |  |
| Class A Common Stock | 2023-03-27 |  | S<sup>(1)</sup> |  | 51250 | D | 60.07<sup>(3)</sup> | 470930 | D |  |
| Class A Common Stock | 2023-03-27 |  | M |  | 34980 | A | $26.334 | 505910 | D |  |
| Class A Common Stock | 2023-03-27 |  | S<sup>(1)</sup> |  | 34980 | D | 60.21<sup>(4)</sup> | 470930 | D |  |
| Class A Common Stock | 2023-03-27 |  | M |  | 36420 | A | $30.001 | 507350 | D |  |
| Class A Common Stock | 2023-03-27 |  | S<sup>(1)</sup> |  | 36420 | D | 60.28<sup>(5)</sup> | 470930 | D |  |
| Class A Common Stock | 2023-03-27 |  | C |  | 336924 | A | $0.00 | 807854 | D |  |
| Class A Common Stock | 2023-03-27 |  | S<sup>(1)</sup> |  | 323862 | D | 60.86<sup>(6)</sup> | 483992 | D |  |
| Class A Common Stock | 2023-03-27 |  | S<sup>(1)</sup> |  | 13062 | D | 61.41<sup>(7)</sup> | 470930 | D |  |

---

## Table II - Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | 4. Transaction Code (V) | 4. Transaction Code (V) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 6. Date Exercisable and Expiration Date | 6. Date Exercisable and Expiration Date | 7. Title and Amount of Underlying Securities | 7. Title and Amount of Underlying Securities | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| Employee Stock Option (Right to Buy) | $4.80 | 2023-03-27 |  | M |  |  | 17620 | <sup>(8)</sup> | 2027-12-01 | Class A Common Stock | 17620 | $0.00 | 0 | D |  |
| Employee Stock Option (Right to Buy) | $14.245 | 2023-03-27 |  | M |  |  | 51250 | <sup>(9)</sup> | 2028-12-01 | Class A Common Stock | 51250 | $0.00 | 0 | D |  |
| Employee Stock Option (Right to Buy) | $26.334 | 2023-03-27 |  | M |  |  | 34980 | <sup>(10)</sup> | 2029-12-01 | Class A Common Stock | 34980 | $0.00 | 18520 | D |  |
| Employee Stock Option (Right to Buy) | $30.001 | 2023-03-27 |  | M |  |  | 36420 | <sup>(11)</sup> | 2030-05-15 | Class A Common Stock | 36420 | $0.00 | 28330 | D |  |
| Class B Common Stock | $0.00 | 2023-03-27 |  | C |  |  | 336924 | <sup>(12)</sup> | <sup>(12)</sup> | Class A Common Stock | 336924 | $0.00 | 2152996 | D |  |

---

### Footnotes:

(1) The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.

(2) The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $60.00 to $60.01, inclusive.  The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(3) The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $60.01 to $60.16, inclusive.  The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(4) The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $60.16 to $60.24, inclusive.  The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(5) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.24 to $60.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(6) The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $60.31 to $61.30, inclusive.  The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(7) The price reported in Column 4 is a weighted average price.  These shares were sold in multiple transactions at prices ranging from $61.31 to $61.62, inclusive.  The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

(8) The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

(9) The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

(10) The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

(11) The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.

(12) Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.

**Signature:** /s/ Kelli Faerber, Attorney-in-Fact for David R. Pickles  
**Date:** 2023-03-29

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**