# EDGAR Filing Document

**Accession Number:** 0001668010
**File Stem:** 0001104659-23-021960
**Filing Date:** 2023-2
**Character Count:** 36959
**Document Hash:** 5ed2ee3e7fc7e938e99ddf55eac87cf4
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001104659-23-021960.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001104659-23-021960

**CONFORMED SUBMISSION TYPE**: SC 13G/A

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**GROUP MEMBERS**: GENESIS VC PARTNERS XI, LLC

**GROUP MEMBERS**: GENESIS VC PARTNERS XII, LLC

**GROUP MEMBERS**: JEFFREY CROWE

**GROUP MEMBERS**: JON E. KOSSOW

**GROUP MEMBERS**: NORWEST VENTURE PARTNERS XII, LP

**GROUP MEMBERS**: NVP ASSOCIATES, LLC

**GROUP MEMBERS**: PROMOD HAQUE

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Digital Brands Group, Inc.
- **CENTRAL INDEX KEY:** 0001668010
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-APPAREL & ACCESSORY STORES [5600]
- **IRS NUMBER:** 461942864
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G/A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-92767
- **FILM NUMBER:** 23631570

**BUSINESS ADDRESS:**
- **STREET 1:** 4700 S. BOYLE AVE
- **CITY:** VERNON
- **STATE:** CA
- **ZIP:** 90058
- **BUSINESS PHONE:** (720)937-9286

**MAIL ADDRESS:**
- **STREET 1:** 4700 S. BOYLE AVE
- **CITY:** VERNON
- **STATE:** CA
- **ZIP:** 90058

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Denim LA, Inc.
- **DATE OF NAME CHANGE:** 20160225
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Norwest Venture Partners XI, LP
- **CENTRAL INDEX KEY:** 0001534522
- **IRS NUMBER:** 270774954
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G/A

**BUSINESS ADDRESS:**
- **STREET 1:** 525 UNIVERSITY AVENUE
- **STREET 2:** SUITE 800
- **CITY:** PALO ALTO
- **STATE:** CA
- **ZIP:** 94301
- **BUSINESS PHONE:** 650-321-8000

**MAIL ADDRESS:**
- **STREET 1:** 525 UNIVERSITY AVENUE
- **STREET 2:** SUITE 800
- **CITY:** PALO ALTO
- **STATE:** CA
- **ZIP:** 94301

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**SCHEDULE 13G**

**Under the Securities Exchange Act of 1934**

**(Amendment No. 2)\***

**Digital Brands Group Inc.**

(Name of Issuer)

**Common Stock**

(Title of Class of Securities)

**25401N309**

(CUSIP Number)

**December 31, 2022**

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

◻ Rule 13d-1(b) <br>

◻ Rule 13d-1(c) <br>

⌧ Rule 13d-1(d)

\*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>Norwest Venture Partners XI, LP | Names of Reporting Persons<br>Norwest Venture Partners XI, LP | Names of Reporting Persons<br>Norwest Venture Partners XI, LP |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% |
| 12. | Type of Reporting Person (See Instructions)<br>PN | Type of Reporting Person (See Instructions)<br>PN | Type of Reporting Person (See Instructions)<br>PN |

---

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>Genesis VC Partners XI, LLC | Names of Reporting Persons<br>Genesis VC Partners XI, LLC | Names of Reporting Persons<br>Genesis VC Partners XI, LLC |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% |
| 12. | Type of Reporting Person (See Instructions)<br>OO | Type of Reporting Person (See Instructions)<br>OO | Type of Reporting Person (See Instructions)<br>OO |

---

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>Norwest Venture Partners XII, LP | Names of Reporting Persons<br>Norwest Venture Partners XII, LP | Names of Reporting Persons<br>Norwest Venture Partners XII, LP |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% |
| 12. | Type of Reporting Person (See Instructions)<br>PN | Type of Reporting Person (See Instructions)<br>PN | Type of Reporting Person (See Instructions)<br>PN |

---

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>Genesis VC Partners XII, LLC | Names of Reporting Persons<br>Genesis VC Partners XII, LLC | Names of Reporting Persons<br>Genesis VC Partners XII, LLC |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>7,969 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>7,969 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% | Percent of Class Represented by Amount in Row (9)<br>0.5% |
| 12. | Type of Reporting Person (See Instructions)<br>OO | Type of Reporting Person (See Instructions)<br>OO | Type of Reporting Person (See Instructions)<br>OO |

---

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>NVP Associates, LLC | Names of Reporting Persons<br>NVP Associates, LLC | Names of Reporting Persons<br>NVP Associates, LLC |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% |
| 12. | Type of Reporting Person (See Instructions)<br>OO | Type of Reporting Person (See Instructions)<br>OO | Type of Reporting Person (See Instructions)<br>OO |

---

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>Promod Haque | Names of Reporting Persons<br>Promod Haque | Names of Reporting Persons<br>Promod Haque |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% |
| 12. | Type of Reporting Person (See Instructions)<br>IN | Type of Reporting Person (See Instructions)<br>IN | Type of Reporting Person (See Instructions)<br>IN |

---

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>Jeffrey Crowe | Names of Reporting Persons<br>Jeffrey Crowe | Names of Reporting Persons<br>Jeffrey Crowe |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% |
| 12. | Type of Reporting Person (See Instructions)<br>IN | Type of Reporting Person (See Instructions)<br>IN | Type of Reporting Person (See Instructions)<br>IN |

---

---

| | | | |
|:---|:---|:---|:---|
| CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 | CUSIP No. 25401N309 |
| 1. | Names of Reporting Persons<br>Jon E. Kossow | Names of Reporting Persons<br>Jon E. Kossow | Names of Reporting Persons<br>Jon E. Kossow |
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) | Check the Appropriate Box if a Member of a Group (See Instructions) |
| (a)<br> (b) | ◻ <br>◻ | ◻ <br>◻ | ◻ <br>◻ |
| 3. | SEC Use Only | SEC Use Only | SEC Use Only |
| 4. | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware | Citizenship or Place of Organization<br>Delaware |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 5. | Sole Voting Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 6. | Shared Voting Power<br>0 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 7. | Sole Dispositive Power<br>15,938 |
| Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | Number of<br> Shares<br> Beneficially<br> Owned by<br> Each<br> Reporting<br> Person With | 8. | Shared Dispositive Power<br>0 |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 | Aggregate Amount Beneficially Owned by Each Reporting Person<br>15,938 |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% | Percent of Class Represented by Amount in Row (9)<br>1.0% |
| 12. | Type of Reporting Person (See Instructions)<br>IN | Type of Reporting Person (See Instructions)<br>IN | Type of Reporting Person (See Instructions)<br>IN |

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| | |
|:---|:---|
| **Item 1.** | **Item 1.** |
| (a) | Name of Issuer<br>Digital Brands Group Inc. |
| (b) | Address of Issuer's Principal Executive Offices<br>4700 S. Boyle Ave.<br> Vernon, CA 90058 |
| **Item 2.** | **Item 2.** |
| (a) | Name of Person Filing<br>1. Norwest Venture Partners XI, LP<br> 2. Genesis VC Partners XI, LLC<br> 3. Norwest Venture Partners XII, LP<br> 4. Genesis VC Partners XII, LLC<br> 5. NVP Associates, LLC<br> 6. Promod Haque<br> 7. Jeffrey Crowe<br> 8. Jon E. Kossow<br>|
| (b) | Address of Principal Business Office or, if none, Residence<br>525 University Ave, Suite 800<br> Palo Alto, CA 94301<br>|
| (c) | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Citizenship<br>Entities: Norwest Venture Partners XI, LP - Delaware<br> Genesis VC Partners XI, LLC - Delaware<br> Norwest Venture Partners XII, LP - Delaware<br> Genesis VC Partners XII, LLC - Delaware<br> NVP Associates - Delaware<br> Individuals: Crowe - United States of America<br> Haque - United States of America<br> Kossow - United States of America<br>|
| (d) | Title of Class of Securities<br>Common Stock<br>|
| (e) | CUSIP Number<br>25401N309 |
| **Item 3.** | **If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:** |
|  | Not applicable |

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| | |
|:---|:---|
| **Item 4.** | **Ownership** |
| (1) Norwest Venture Partners XI, LP ("NVP XI"): At December 31, 2022, NVP XI owned of record 7,969 shares of Issuer's common stock ("Common Stock"). This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(2) Genesis VC Partners XI, LLC ("Genesis XI"): At December 31, 2022, Genesis XI may be deemed to have beneficially owned, by virtue of its status as general partner of NVP XI, 7,969 shares of Common Stock. This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(3) Norwest Venture Partners XII, LP ("NVP XII"): At December 31, 2022, NVP XII owned of record 7,969 shares of Issuer's Common Stock ("Common Stock"). This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(4) Genesis VC Partners XII, LLC ("Genesis XII"): At December 31, 2022, Genesis XII may be deemed to have beneficially owned, by virtue of its status as general partner of NVP XII, 7,969 shares of Common Stock. This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(5) NVP Associates, LLC ("NVP Associates"): At December 31, 2022, NVP Associates may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of its status as managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of its status as managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date.<br>(6) Promod Haque: At December 31, 2022, Promod Haque may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date.<br>(7) Jeffrey Crowe: At December 31, 2022, Jeffrey Crowe may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date.<br>(8) Jon E. Kossow: At December 31, 2022, Jon E. Kossow may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date. | (1) Norwest Venture Partners XI, LP ("NVP XI"): At December 31, 2022, NVP XI owned of record 7,969 shares of Issuer's common stock ("Common Stock"). This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(2) Genesis VC Partners XI, LLC ("Genesis XI"): At December 31, 2022, Genesis XI may be deemed to have beneficially owned, by virtue of its status as general partner of NVP XI, 7,969 shares of Common Stock. This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(3) Norwest Venture Partners XII, LP ("NVP XII"): At December 31, 2022, NVP XII owned of record 7,969 shares of Issuer's Common Stock ("Common Stock"). This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(4) Genesis VC Partners XII, LLC ("Genesis XII"): At December 31, 2022, Genesis XII may be deemed to have beneficially owned, by virtue of its status as general partner of NVP XII, 7,969 shares of Common Stock. This amount represents 0.5% of the total shares of Common Stock outstanding at this date.<br>(5) NVP Associates, LLC ("NVP Associates"): At December 31, 2022, NVP Associates may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of its status as managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of its status as managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date.<br>(6) Promod Haque: At December 31, 2022, Promod Haque may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date.<br>(7) Jeffrey Crowe: At December 31, 2022, Jeffrey Crowe may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date.<br>(8) Jon E. Kossow: At December 31, 2022, Jon E. Kossow may be deemed to have beneficially owned 15,938 shares of Common Stock consisting of the following: (1) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XI, the general partner of NVP XI, the record owner of such shares; and (2) 7,969 shares of Common Stock by virtue of his status as co-Chief Executive Officer of NVP Associates, the managing member of Genesis XII, the general partner of NVP XII, the record owner of such shares. This amount represents 1.0% of the total shares of Common Stock outstanding at this date. |
| **Item 5.** | **Ownership of Five Percent or Less of a Class** |
|  | If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ⌧ |
| **Item 6.** | **Ownership of More than Five Percent on Behalf of Another Person** |
|  | Not applicable |

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| | |
|:---|:---|
| **Item 7.** | **Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person** |
|  | Not applicable |
| **Item 8.** | **Identification and Classification of Members of the Group** |
|  | Not applicable |
| **Item 9.** | **Notice of Dissolution of Group** |
|  | Not applicable |
| **Item 10.** | **Certification** |
|  | Not applicable |

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**Signature**

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 14, 2023

**Norwest Venture Partners XI, LP**

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| | |
|:---|:---|
| By | Genesis VC Partners XI, LLC |
| Its | General Partner |
| By | NVP Associates, LLC, |
| Its: | Managing Member |

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

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**Genesis VC Partners XI, LLC**

By NVP Associates, LLC, <br> Its: Managing Member

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

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**Norwest Venture Partners XII, LP**

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| | |
|:---|:---|
| By | Genesis VC Partners XII, LLC |
| Its | General Partner |
| By | NVP Associates, LLC, |
| Its: | Managing Member |

---

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

---

**Genesis VC Partners XII, LLC**

By NVP Associates, LLC, <br> Its: Managing Member

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

---

**NVP Associates, LLC**

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

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---

| |
|:---|
| /s/ Matthew De Dominicis |
| Matthew De Dominicis, |
| as Attorney-in-fact for Promod Haque |

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| |
|:---|
| /s/ Matthew De Dominicis |
| Matthew De Dominicis, |
| as Attorney-in-fact for Jeffrey Crowe |

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| |
|:---|
| /s/ Matthew De Dominicis |
| Matthew De Dominicis, |
| as Attorney-in-fact for Jon E. Kossow |

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| | |
|:---|:---|
|  | &nbsp;&nbsp;**ATTENTION** |
| &nbsp;&nbsp;**Intentional misstatements or omissions of fact constitute Federal Criminal Violations (See 18 U.S.C. 1001).** | &nbsp;&nbsp;**Intentional misstatements or omissions of fact constitute Federal Criminal Violations (See 18 U.S.C. 1001).** |

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**Exhibit(s):**

A Joint Filing Agreement

EXHIBIT A

JOINT FILING AGREEMENT

We, the undersigned, hereby express our agreement that the attached Schedule 13G (or any amendments thereto) relating to the Common Stock of Digital Brands Group Inc. is filed on behalf of each of us.

Dated: February 14, 2023

**Norwest Venture Partners XI, LP**

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| | |
|:---|:---|
| By | Genesis VC Partners XI, LLC |
| Its | General Partner |
| By | NVP Associates, LLC, |
| Its: | Managing Member |

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

---

**Genesis VC Partners XI, LLC**

By NVP Associates, LLC, <br> Its: Managing Member

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

---

**Norwest Venture Partners XII, LP**

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| | |
|:---|:---|
| By | Genesis VC Partners XII, LLC |
| Its | General Partner |
| By | NVP Associates, LLC, |
| Its: | Managing Member |

---

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

---

**Genesis VC Partners XII, LLC**

By NVP Associates, LLC, <br> Its: Managing Member

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

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**NVP Associates, LLC**

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| | |
|:---|:---|
| By: | /s/ Matthew De Dominicis |
|  | Name: Matthew De Dominicis |
|  | Title: Chief Financial Officer |

---

---

| |
|:---|
| /s/ Matthew De Dominicis |
| Matthew De Dominicis, |
| as Attorney-in-fact for Promod Haque |

---

---

| |
|:---|
| /s/ Matthew De Dominicis |
| Matthew De Dominicis, |
| as Attorney-in-fact for Jeffrey Crowe |

---

---

| |
|:---|
| /s/ Matthew De Dominicis |
| Matthew De Dominicis, |
| as Attorney-in-fact for Jon E. Kossow |

---