# EDGAR Filing Document

**Accession Number:** 0001341766
**File Stem:** 0001341766-26-000035
**Filing Date:** 2026-5
**Character Count:** 33015
**Document Hash:** 1a7afecb6f808b2cea4da7dbbce5619c
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001341766-26-000035.hdr.sgml**: 20260507

**ACCESSION NUMBER**: 0001341766-26-000035

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 13

**CONFORMED PERIOD OF REPORT**: 20260507

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20260507

**DATE AS OF CHANGE**: 20260507

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Celsius Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001341766
- **STANDARD INDUSTRIAL CLASSIFICATION:** BOTTLED & CANNED SOFT DRINKS CARBONATED WATERS [2086]
- **ORGANIZATION NAME:** 04 Manufacturing
- **EIN:** 202745790
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-34611
- **FILM NUMBER:** 26950579

**BUSINESS ADDRESS:**
- **STREET 1:** 2424 N. FEDERAL HWY
- **STREET 2:** SUITE 208
- **CITY:** BOCA RATON
- **STATE:** FL
- **ZIP:** 33431
- **BUSINESS PHONE:** 561-276-2239

**MAIL ADDRESS:**
- **STREET 1:** 2424 N. FEDERAL HWY
- **STREET 2:** SUITE 208
- **CITY:** BOCA RATON
- **STATE:** FL
- **ZIP:** 33431

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** VECTOR VENTURES CORP.
- **DATE OF NAME CHANGE:** 20051018

?xml version='1.0' encoding='ASCII'? celh-20260507

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 8-K**

**CURRENT REPORT** 

**Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934** 

**Date of Report (Date of earliest event reported): May 7, 2026**

**CELSIUS HOLDINGS, INC.**

(Exact name of registrant as specified in its charter)

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| | | |
|:---|:---|:---|
| **Nevada** | **001-34611** | **20-2745790** |
| (State or other jurisdiction of incorporation) | (Commission File Number) | (IRS Employer Identification No.) |

---

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| |
|:---|
| **<u>2381 NW Executive Center Drive, Boca Raton, Florida</u>** |
| **(Address of principal executive offices)** |

---

---

| |
|:---|
| **33431** |
| (Zip Code) |

---

<u>Registrant's telephone number, including area code: (561)-276-2239</u>

---

| |
|:---|
| **Not Applicable** |
| (Former name or former address, if changed since last report) |

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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

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| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol(s)** | **Name of Each Exchange on Which Registered** |
| Common Stock, $0.001 par value per share | CELH | Nasdaq Capital Market |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company □

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. □

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**Item 2.02 Results of Operations and Financial Condition.**

On May 7, 2026, Celsius Holdings, Inc., a Nevada corporation ("Celsius"), issued an earnings release announcing its financial results for the first quarter ended March 31, 2026 and that Celsius' management team will host a webcast that day at 8:00 a.m. Eastern Time to discuss the financial results with the investment community. A copy of the earnings release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated by reference in this Item 2.02.

The webcast may be accessed at <u>https://ir.celsiusholdingsinc.com</u> beginning 15 minutes before the start time.

**Item 7.01 Regulation FD Disclosure.**

The information furnished pursuant to Item 2.02 of this Current Report on Form 8-K is incorporated by reference in this Item 7.01. In addition, Celsius is providing a first quarter 2026 investor presentation which may be accessed at <u>https://ir.celsiusholdingsinc.com</u>.

The information contained in this Current Report on Form 8-K, including Exhibit 99.1, shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that Section and shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

**Item 9.01 &nbsp;&nbsp;&nbsp;&nbsp; Financial Statements and Exhibits.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(d)Exhibits

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| | |
|:---|:---|
| **Exhibit No** | **Description** |
| <u>[99.1](ex9911q2026.htm)</u> | <u>[Press Release, dated](ex9911q2026.htm)[May](ex9911q2026.htm)[7](ex9911q2026.htm)[, 2026, regarding the Company's financial results](ex9911q2026.htm)</u> |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |

---

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**SIGNATURE**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | |
|:---|:---|:---|
| | **CELSIUS HOLDINGS, INC.** | **CELSIUS HOLDINGS, INC.** |
| Date: May 7, 2026 | By: | /s/ John Fieldly |
|  |  | John Fieldly, Chief Executive Officer |

---

## Exhibit 99.1

![celhholdingsblklogoa.jpg](celhholdingsblklogoa.jpg)

**Celsius Holdings Reports First Quarter 2026 Financial Results**

*Record first quarter revenue of $783 million reflects scale and disciplined growth in fast-growing energy category*

*Strategic energy leadership and portfolio integration within PepsiCo system better positions company for sustainable growth*

*Celsius Holdings' portfolio contributed 45% of the zero-sugar l U.S. energy category's $800 million growth in the first quarter of 2026*<sup>1</sup>

**BOCA RATON, Fla., May 7, 2026** — Celsius Holdings, Inc. (Nasdaq: CELH) ("Celsius Holdings" or "the company") today reported first quarter 2026 financial results.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Summary of First Quarter 2026 Financial Results**

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| | | | |
|:---|:---|:---|:---|
| **Summary Financials** | **1Q 2026** | **1Q 2025** | **Change** |
| **(Millions except for percentages and EPS)** | **1Q 2026** | **1Q 2025** | **Change** |
| **Revenue** | **$782.6** | **$329.3** | **138%** |
| **North America** | **$747.3** | **$306.5** | **144%** |
| **International** | **$35.3** | **$22.7** | **55%** |
| **Gross Margin** | **48.3%** | **52.3%** | **-400 BPS** |
| **Net Income** | **$110.1** | **$44.4** | **148%** |
| **Net Income att. to Common Shareholders** | **$85.1** | **$34.4** | **147%** |
| **Diluted EPS** | **$0.33** | **$0.15** | **120%** |
| **Adjusted Diluted EPS\*** | **$0.41** | **$0.18** | **128%** |
| **Adjusted EBITDA\*** | **$195.5** | **$69.7** | **181%** |

---

\*The company reports financial results in accordance with generally accepted accounting principles in the United States ("GAAP"), but management believes that disclosure of Adjusted EBITDA and Adjusted Diluted EPS, which are non-GAAP financial measures that management uses to assess our performance, may provide users with additional insights into operating performance. Please see "Use of Non-GAAP Measures" and reconciliations of these non-GAAP measures to the most directly comparable GAAP measures, both of which can be found below.

**John Fieldly, Chairman and CEO of Celsius Holdings, said**: "The first quarter of 2026 was a defining period for Celsius Holdings as we delivered record first-quarter revenue of $783 million, underscoring the power of our brands and the strength of our growth model. With CELSIUS, Alani Nu, and Rockstar Energy, we're building a scaled Modern Energy portfolio with distinct roles, recruiting new consumers and expanding consumption occasions. As PepsiCo's energy category captain in the U.S. and with an aligned commercial strategy, we reached an approximate 20.9% dollar share of the U.S. energy drink category in Q1 2026. With an evolved operating model and our brand integration firmly on track, we are entering 2026 with positive momentum, scale and confidence in our ability to deliver sustainable, long-term shareholder value."

**FINANCIAL AND MARKET HIGHLIGHTS FOR THE FIRST QUARTER OF 2026**

For the three months ended March 31, 2026, revenue totaled approximately $782.6 million, compared to $329.3 million for the prior-year period, representing 138% growth. The increase reflected the acquisitions of Alani Nu on April 1, 2025, and Rockstar Energy on August 28, 2025. Alani Nu achieved record sales of approximately $368.1 million in the first quarter of 2026, benefiting from significant ongoing customer demand as well as increased orders from our largest distributor as Alani Nu moved out of its prior distribution system and into the PepsiCo distribution system. Rockstar Energy contributed approximately $66.6 million in revenue in the first

<sup>1</sup> Circana Total US MULO+ w/C L13W ended 3/29/2026, RTD Energy.

------

quarter of 2026. CELSIUS brand revenue increased approximately 6% in the first quarter of 2026 compared to the same period last year.

International revenue totaled $35.3 million for the first quarter of 2026, representing a 55% increase compared to the same period in 2025, driven by growth in the Nordics, and continued momentum in our expansion markets including the UK, Ireland, France, Australia, New Zealand and Benelux.

For the three months ended March 31, 2026, gross profit increased by $205.7 million to $378.1 million from $172.4 million for the prior-year period. Gross profit margin was 48.3% for the three months ended March 31, 2026, compared to 52.3% for the prior-year period.

The change in gross profit margin was driven by the addition of Alani Nu and Rockstar Energy, both of which had a lower margin profile upon acquisition. When compared to the fourth quarter of 2025, underlying raw material COGS improved quarter over quarter as we continue to bring Alani and Rockstar into our purchasing structure, with the COGS write-offs and transition costs from Q4 largely behind us. The underlying initiatives that are anticipated to drive margin expansion across the year — our orbit model, freight structure optimization, raw material alignment, and mix improvement through price-pack architecture continue to progress, offset in part by rising commodity costs.

During the first quarter of 2026, we executed disciplined capital allocation, including approximately $24.1 million of share repurchases, reflecting our confidence in the company's business and our focus on long-term shareholder value creation.

Selling, general and administrative expenses for the three months ended March 31, 2026, increased $114.3 million, or 95.0%, to $234.6 million from $120.3 million for the prior-year period, representing 30.0% of revenue compared to 36.5% for the same period in 2025. Adjusted selling, general and administrative expenses, which excludes litigation costs and acquisition-related costs, represented 26.4% of revenue in the first quarter of 2026.<sup>2</sup> Diluted earnings per share for the first quarter of 2026 was $0.33 compared to $0.15 for the prior-year period. Non-GAAP adjusted diluted earnings per share for the first quarter of 2026 was $0.41 compared to $0.18 for the prior-year period.

**Retail Performance**

Retail sales of the Celsius Holdings portfolio (CELSIUS, Alani Nu and Rockstar Energy) in U.S. tracked channels (MULO+ w/C) increased 29.8% for the 13-week period ended March 29, 2026.<sup>3</sup> Celsius Holdings held an approximate 20.9%<sup>3</sup> dollar share in the U.S. RTD energy category for the period.

CELSIUS brand retail sales increased 6% year over year for the 13-week period ended March 29, 2026<sup>3</sup> and brand CELSIUS held a 9.9% dollar share in the U.S. RTD energy category for the period<sup>3</sup>.

Alani Nu retail sales increased 100.0% year over year for the 13-week period ended March 29, 2026,<sup>3</sup> continuing its category outperformance driven by strong innovation, distribution and adoption by new consumers. The brand held a 9.0% dollar share in the U.S. RTD energy category for the period<sup>3</sup>. Celsius Holdings acquired the Alani Nu brand on April 1, 2025.

Rockstar Energy retail sales decreased 13% year over year for the 13-week period ended March 29, 2026<sup>3</sup> and Rockstar Energy held a 2.0% dollar share in the U.S. RTD energy category for the period<sup>3</sup>. Celsius Holdings acquired the Rockstar Energy brand in the U.S. and Canada on August 28, 2025.

**First Quarter Earnings Webcast**

Management will host a webcast today, Thursday, May 7, 2026, at 8:00 a.m. ET to discuss the company's first quarter 2026 financial results with the investment community. Investors are invited to join the webcast accessible from https://ir.celsiusholdingsinc.com. Downloadable files, an audio replay and transcript will be made available on the Celsius Holdings investor relations website.

<sup>2</sup> Please see "Use of Non-GAAP Measures"

<sup>3</sup> Circana Total US MULO+ w/C L13W ended 3/29/26, RTD Energy

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**About Celsius Holdings, Inc.**

Celsius Holdings, Inc. (Nasdaq: CELH) is a functional beverage company and the owner of energy drink brand CELSIUS<sup>®</sup>, health and wellness brand Alani Nu<sup>®</sup> and Rockstar Energy<sup>®</sup>. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsiusholdingsinc.com.

**Contact**

Paul Wiseman

Investors: investorrelations@celsius.com

Press: press@celsius.com

**Forward-Looking Statements**

This press release contains statements by Celsius Holdings, Inc. ("Celsius Holdings", "we", "us", "our" or the "Company") that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may address, among other things, our prospects, plans, business strategy and expected financial and operational results. You can identify these statements by the use of words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would", "could", "project", "plan", "potential", "designed", "seek", "target", variations of these terms, the negatives of such terms and similar expressions. These statements are based on certain assumptions that we have made in light of our experience in the industry as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate in these circumstances. These forward-looking statements are based on our current expectations and beliefs concerning future developments and their potential effect on us. You should not rely on forward-looking statements because our actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: changes to our commercial agreements with PepsiCo, Inc.; management's plans and objectives for international expansion and global operations; general economic and business conditions; our business strategy for expanding our presence in our industry; our expectations of revenue; operating costs and profitability; our expectations regarding our strategy and investments; our ability to successfully integrate business that we may acquire, including Alani Nutrition LLC ("Alani Nu") and Rockstar Energy; our ability to achieve the benefits that we expect to realize as a result of our acquisitions, including Alani Nu and Rockstar Energy; the potential negative impact on our financial condition and results of operations if we fail to achieve the benefits that we expect to realize as a result of our business acquisitions, including Alani Nu and Rockstar Energy; liabilities of the businesses that we acquire that are not known to us; our expectations regarding our business, including market opportunity, consumer demand and our competitive advantage; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; the Company's ability to comply with the rules and regulations of the Securities and Exchange Commission (the "SEC");ongoing and potential litigation matters; the impact of third parties attempting to replicate our product attributes; and those other risks and uncertainties discussed in our most recently filed Annual Report on Form 10-K and in our other reports filed with the Securities and Exchange Commission, including our Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Forward-looking statements speak only as of the date the statements were made. We do not undertake any obligation to update forward-looking information, except to the extent required by applicable law.

**CELSIUS HOLDINGS, INC. - FINANCIAL TABLES**

 **Consolidated Balance Sheets**

**(In thousands, except per share amounts)** 

------

**(Unaudited)**

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| | | |
|:---|:---|:---|
| | **March 31, 2026** | **December 31, 2025** |
| **ASSETS** | | |
| Current assets: |  |  |
| Cash and cash equivalents | $549201 | $398866 |
| Restricted cash |  | 141121 |
| Accounts receivable-net<sup>1</sup> | 832373 | 755499 |
| Inventories-net | 364146 | 337698 |
| Prepaid expenses and other current assets<sup>2</sup> | 69086 | 128806 |
| Deferred other costs-current<sup>3</sup> | 49472 | 49164 |
| &nbsp;&nbsp;&nbsp;&nbsp;Total current assets | 1864278 | 1811154 |
| Property, plant and equipment-net | 96783 | 87910 |
| Deferred tax assets | 86448 | 96013 |
| Other long-term assets | 45452 | 43434 |
| Deferred other costs-non-current<sup>3</sup> | 759081 | 771635 |
| Brands-net | 1280264 | 1280311 |
| Customer relationships-net | 105494 | 111604 |
| Goodwill | 919793 | 917560 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Total Assets** | $**5157593** | $**5119621** |
| **LIABILITIES, MEZZANINE EQUITY AND STOCKHOLDERS' EQUITY** |  |  |
| Current liabilities: |  |  |
| Accounts payable<sup>4</sup> | $198225 | $137930 |
| Accrued expenses<sup>5</sup> | 278013 | 230721 |
| Income taxes payable | 64447 | 49612 |
| Accrued distributor termination fees | 39990 | 264088 |
| Accrued promotional allowance<sup>6</sup> | 401084 | 307922 |
| Contingent consideration |  | 25000 |
| Deferred revenue - current<sup>7</sup> | 26869 | 26988 |
| Other current liabilities | 42705 | 36465 |
| &nbsp;&nbsp;&nbsp;&nbsp;Total current liabilities | 1051333 | 1078726 |
| Long-term debt | 668881 | 669926 |
| Deferred revenue-non-current<sup>3</sup> | 395279 | 401155 |
| Other long term liabilities | 31363 | 28372 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Total Liabilities** | **2146856** | **2178179** |
| Commitment and contingencies |  |  |
| **Mezzanine Equity:** |  |  |
| Series A convertible preferred stock, $0.001 par value, 1,467 shares issued and outstanding as of both March 31, 2026 and December 31, 2025 | 852355 | 852355 |
| Series B convertible preferred stock, $0.001 par value, 390 and 0 shares issued and outstanding as of both March 31, 2026 and December 31, 2025  | 907620 | 907620 |
| **Stockholders' Equity:** |  |  |
| Common stock, $0.001 par value; 400,000 shares authorized, 258,601 shares issued and 256,549 shares outstanding as of March 31, 2026; and 258,108 shares issued and 256,906 shares outstanding as of December 31, 2025, respectively. | 101 | 101 |
| Treasury stock, at cost, 2,052 shares and 1,202 shares as of March 31, 2026 and December 31, 2025, respectively  | (81121) | (48226) |
| Additional paid-in capital | 1058144 | 1050518 |
| Accumulated other comprehensive income (loss) | 1619 | 3162 |
| Retained earnings | 272019 | 175912 |
| &nbsp;&nbsp;&nbsp;**Total Stockholders' Equity** | **1250762** | **1181467** |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Total Liabilities, Mezzanine Equity and Stockholders' Equity** | $**5157593** | $**5119621** |

---

<sup>1</sup> Includes $378.4 million and $349.1 million from a related party as of March 31, 2026 and December 31, 2025, respectively.

<sup>2</sup> Includes no amounts from a related party as of March 31, 2026 and $64.2 million from a related party as of December 31, 2025.

<sup>3</sup> Amounts in this line item are associated with a related party for all periods presented.

<sup>4</sup> Includes $38.5 million and $28.6 million from a related party as of March 31, 2026 and December 31, 2025, respectively.

<sup>5</sup> Includes $3.3 million and $1.8 million from a related party as of March 31, 2026 and December 31, 2025, respectively.

<sup>6</sup> Includes $197.0 million and $128.9 million from a related party as of March 31, 2026 and December 31, 2025, respectively.

<sup>7</sup> Includes $25.8 million and $26.3 million from a related party as of March 31, 2026 and December 31, 2025, respectively.

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**CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME**

**(In thousands, except per share amounts)**

**(Unaudited)**

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| | | |
|:---|:---|:---|
| | **Three Months Ended March 31,** | **Three Months Ended March 31,** |
| | **2026** | **2025** |
| Revenue<sup>1</sup> | $782615 | $329276 |
| Cost of revenue<sup>2</sup> | 404548 | 156903 |
| Gross profit | 378067 | 172373 |
| Selling, general and administrative expenses<sup>3</sup> | 234647 | 120342 |
| Distributor Termination fees | 4427 |  |
| **Income from operations** | **138993** | **52031** |
| Other (expense) income: |  |  |
| Interest income | 2992 | 7846 |
| Interest expense | (11843) |  |
| Other, net<sup>4</sup> | 7394 | 1116 |
| &nbsp;&nbsp;&nbsp;&nbsp;Total other (expense) income | (1457) | 8962 |
| Net income (loss) before provision for income taxes | 137536 | 60993 |
| Provision for income taxes | (27437) | (16574) |
| **Net income** | $**110099** | $**44419** |
| Dividends on convertible preferred stock<sup>5</sup> | (13993) | (6781) |
| Income allocated to participating preferred stock<sup>5</sup> | (11026) | (3219) |
| **Net income attributable to common stockholders** | $**85080** | $**34419** |
| Other comprehensive income: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Foreign currency translation gain (loss), net of income tax | (1543) | 2249 |
| &nbsp;&nbsp;&nbsp;**Comprehensive income** | $**83537** | $**36668** |
| Earnings (loss) per share |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Basic | $0.33 | $0.15 |
| &nbsp;&nbsp;&nbsp;&nbsp;Diluted | $0.33 | $0.15 |

---

<sup>1</sup> Includes $461.7 million and $189.7 million for the three months ended March 31, 2026 and 2025, respectively, from a related party.

<sup>2</sup> Includes $11.8 million and no amounts for the three months ended March 31, 2026 and 2025, respectively, from a related party.

<sup>3</sup> Includes $2.9 million and $0.8 million for the three months ended March 31, 2026 and 2025, respectively, from a related party.

<sup>4</sup> Includes $7.0 million and no amounts for the three months ended March 31, 2026 and 2025, respectively, from a related party.

<sup>5</sup> Amounts in this line are associated with a related party for all periods presented.

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**RECONCILIATION OF NON-GAAP FINANCIAL MEASURES**

**Reconciliation of GAAP net income to non-GAAP adjusted EBITDA and Adjusted EBITDA Margin**

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| | | |
|:---|:---|:---|
| | **Three Months Ended March 31,** | **Three Months Ended March 31,** |
| | **2026** | **2025** |
| **Net income (GAAP measure)** | $**110099** | $**44419** |
| &nbsp;&nbsp;&nbsp;***<u>Add back/(Deduct):</u>*** |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Net interest (expense) income | 8851 | (7846) |
| &nbsp;&nbsp;&nbsp;&nbsp;Provision for income taxes | 27437 | 16574 |
| &nbsp;&nbsp;&nbsp;&nbsp;Depreciation and amortization expense | 9134 | 2611 |
| &nbsp;&nbsp;&nbsp;**Non-GAAP EBITDA** | **155521** | **55758** |
| &nbsp;&nbsp;&nbsp;Stock-based compensation<sup>1</sup> | 7626 | 5029 |
| &nbsp;&nbsp;&nbsp;&nbsp;Foreign exchange | (408) | (920) |
| &nbsp;&nbsp;&nbsp;Acquisition and Integration Costs<sup>2</sup> | 3755 | 9112 |
| &nbsp;&nbsp;&nbsp;Penalties<sup>3</sup> |  | 710 |
| &nbsp;&nbsp;&nbsp;Distributor Termination<sup>4</sup> | 4427 |  |
| &nbsp;&nbsp;&nbsp;Legal Settlement Costs<sup>5</sup> | 24557 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Non-GAAP Adjusted EBITDA** | $**195478** | $**69689** |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Non-GAAP Adjusted EBITDA Margin** | **25.0%** | **21.2%** |

---

**Reconciliation of GAAP diluted Earnings per share to non-GAAP Adjusted diluted Earnings per share**

---

| | | |
|:---|:---|:---|
| | **Three Months Ended March 31,** | **Three Months Ended March 31,** |
| | **2026** | **2025** |
| **Diluted earnings per share (GAAP measure)** | $**0.33** | $**0.15** |
| &nbsp;&nbsp;&nbsp;***<u>Add back/(Deduct)</u>***<sup>6</sup>***:*** |  |  |
| &nbsp;&nbsp;&nbsp;Acquisition and Integration Costs<sup>2</sup> | 0.01 | 0.03 |
| &nbsp;&nbsp;&nbsp;Distributor Termination<sup>4</sup> | 0.01 |  |
| &nbsp;&nbsp;&nbsp;Legal Settlement Costs<sup>5</sup> | 0.06 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Non-GAAP adjusted diluted earnings per share** | $**0.41** | $**0.18** |

---

<sup>6</sup>b<sup>7</sup>

<sup>1</sup><sup>6</sup>Selling, general and administrative expenses related to employee non-cash stock-based compensation expense. Stock-based compensation expense consists of non-cash charges for the estimated fair value of unvested restricted share unit granted to our employees and directors and the discount provided under the employee stock purchase plan. The Company believes that the exclusion provides a more accurate comparison of operating results and is useful to investors to understand the impact that stock-based compensation expense has on its operating results.

<sup>2</sup><sup>7</sup>Fees and professional services related to acquisition activity.

<sup>3</sup> Accrued expense for the quarter ended March 31, 2025 related to contractual co-packer obligations.

<sup>4</sup> Distributor termination expense.

<sup>5</sup> 2026 accrued expense for estimated liability in connection with certain ongoing litigation for the quarter ended March 31, 2026.

<sup>6</sup> Add backs and deductions are net of their respective impacts from tax and reallocation of earnings to participating securities. The total tax effect of the adjusted items for the quarter ended March 31, 2026 was $(0.08) per diluted share, which includes the tax effect of deductible acquisition costs, distributor termination, and legal settlement costs. Tax effects are determined based on the tax treatment of the related item, the incremental statutory rate of the jurisdictions pertaining to the adjustment, and their effects on pre-tax income (loss).

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**Reconciliation of GAAP SG&A as a % of Revenue to non-GAAP Adjusted SG&A as a % of Revenue**

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| | | |
|:---|:---|:---|
| | **Three Months Ended March 31,** | **Three Months Ended March 31,** |
| | **2026** | **2025** |
| **Sales and Marketing expense** | $**150593** | $**80898** |
| **Percentage of Revenue** | **19.2%** | **24.6%** |
| **General and Administrative expense** | $**84054** | $**39444** |
| **Percentage of Revenue** | **10.7%** | **12.0%** |
| **(Deduct):** |  |  |
| Acquisition and Integration Costs<sup>1</sup> | (3755) | (9112) |
| Penalties<sup>2</sup> |  | (710) |
| Legal Settlement Costs<sup>3</sup> | (24557) |  |
| **Non-GAAP Adjusted General and Administrative expense** | $**55742** | $**29622** |
| **Percentage of Revenue** | **7.1%** | **9.0%** |
| **Selling, General and Administrative expenses** | $**234647** | $**120342** |
| &nbsp;&nbsp;&nbsp;**Percentage of Revenue** | **30.0%** | **36.5%** |
| &nbsp;&nbsp;&nbsp;&nbsp;***<u>(Deduct)</u>:*** |  |  |
| &nbsp;&nbsp;&nbsp;Acquisition and Integration Costs<sup>1</sup> | (3755) | (9112) |
| &nbsp;&nbsp;&nbsp;&nbsp;Penalties<sup>2</sup> |  | (710) |
| &nbsp;&nbsp;&nbsp;&nbsp;Legal Settlement Costs<sup>3</sup> | (24557) |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Non-GAAP Adjusted SG&A** | $**206335** | $**110520** |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Percentage of Revenue** | **26.4%** | **33.6%** |

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<sup>1</sup> Fees and professional services related to acquisition activity.

<sup>2</sup> Accrued expense in the quarter ended March 31, 2025 related to contractual co-packer obligations.

<sup>3</sup> 2026 accrued expense for estimated liability in connection with certain ongoing litigation for the quarter ended March 31, 2026.

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**USE OF NON-GAAP MEASURES**

Celsius defines Adjusted EBITDA as net income before net interest (expense) income, income tax expense (benefit), and depreciation and amortization expense, further adjusted by excluding stock-based compensation expense, foreign exchange gains or losses, distributor termination fees, legal settlement costs, reorganization costs, acquisition and integration costs, penalties, and inventory step-up adjustment. Adjusted EBITDA Margin is the ratio between the company's Adjusted EBITDA and net revenue, expressed as a percentage. Adjusted diluted earnings per share is GAAP diluted earnings per share net of add backs and deductions for distributor termination, legal settlement costs, reorganization costs, acquisitions and integration costs, penalties, and inventory step-up adjustment. Adjusted SG&A is GAAP SG&A adjusted for acquisition costs, distributor termination fees, penalties and certain legal accruals. Adjusted SG&A as a % of revenue is the ratio between Adjusted SG&A and net revenue. Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue are non-GAAP financial measures.

Celsius uses Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue for operational and financial decision-making and believes these measures are useful in evaluating its performance because they eliminate certain items that management does not consider indicators of Celsius' operating performance. Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue may also be used by many of Celsius' investors, securities analysts, and other interested parties in evaluating its operational and financial performance across reporting periods. Celsius believes that the presentation of Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue, provides useful information to investors by allowing an understanding of measures that it uses internally for operational decision-making, budgeting and assessing operating performance.

Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share, Adjusted SG&A, and Adjusted SG&A as a percentage of revenue are not recognized terms under GAAP and should not be considered as a substitute for net income or any other financial measure presented in accordance with GAAP. Non-GAAP financial measures have limitations as analytical tools and should not be considered in isolation or as substitutes for analysis of Celsius' results as reported under GAAP. Celsius strongly encourages investors to review its financial statements and publicly filed reports in their entirety and not to rely on any single financial measure.

Because non-GAAP financial measures are not standardized, Adjusted EBITDA, Adjusted EBITDA Margin, Adjusted diluted earnings per share. Adjusted SG&A, and Adjusted SG&A as percentage of revenue as defined by Celsius, may not be comparable to similarly titled measures reported by other companies. It therefore may not be possible to compare Celsius' use of these non-GAAP financial measures with those used by other companies.

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