# EDGAR Filing Document

**Accession Number:** 0001648087
**File Stem:** 0001493152-26-021503
**Filing Date:** 2026-5
**Character Count:** 226362
**Document Hash:** 44a440f45c8978ea34b3b26a24877db9
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001493152-26-021503.hdr.sgml**: 20260506

**ACCESSION NUMBER**: 0001493152-26-021503

**CONFORMED SUBMISSION TYPE**: PRE 14A

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20260506

**FILED AS OF DATE**: 20260506

**DATE AS OF CHANGE**: 20260506

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** AMERICAN REBEL HOLDINGS INC
- **CENTRAL INDEX KEY:** 0001648087
- **STANDARD INDUSTRIAL CLASSIFICATION:** MISCELLANEOUS FABRICATED METAL PRODUCTS [3490]
- **ORGANIZATION NAME:** 04 Manufacturing
- **EIN:** 473892903
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** PRE 14A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41267
- **FILM NUMBER:** 26949228

**BUSINESS ADDRESS:**
- **STREET 1:** 218 3RD AVENUE NORTH, #400
- **CITY:** NASHVILLE
- **STATE:** TN
- **ZIP:** 37201
- **BUSINESS PHONE:** 833-267-3235

**MAIL ADDRESS:**
- **STREET 1:** 218 3RD AVENUE NORTH, #400
- **CITY:** NASHVILLE
- **STATE:** TN
- **ZIP:** 37201

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** CUBESCAPE INC
- **DATE OF NAME CHANGE:** 20150714

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**SCHEDULE 14A**

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant ☒ Filed by a Party other than the Registrant ☐

Check the appropriate box:

☒ Preliminary Proxy Statement

☐ **Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))**

☐ Definitive Proxy Statement

☐ Definitive Additional Materials

☐ Soliciting Material Pursuant to §240.14a-12.

**American Rebel Holdings, Inc.**

(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

☒ No fee required. <br> ☐ Fee paid previously with preliminary materials. <br> ☐ Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

![](formpre14a_001.jpg)

**AMERICAN REBEL HOLDINGS, INC.**

**218 3<sup>rd</sup> Avenue North, #400**

**Nashville, Tennessee 37201**

**NOTICE OF ANNUAL MEETING OF STOCKHOLDERS**

**To be held on May 26, 2026**

Dear American Rebel Holdings, Inc. Stockholders:

You are cordially invited to attend the annual meeting of stockholders of American Rebel Holdings, Inc., a Nevada corporation ("American Rebel"), to be held on Tuesday, May 26, 2026 at 10:00 a.m., local time, at 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201. At the annual meeting, you will be asked to consider and vote on the following proposals;

&nbsp;&nbsp;&nbsp;&nbsp;1. To
 elect the board of directors for American Rebel to hold office until the next annual stockholder's meeting, (the current nominees
 are Charles A. Ross, Jr., Corey Lambrecht, Larry Sinks, Michael Dean Smith and C. Stephen Cochennet);

2. To
 ratify the appointment of GBQ Partners LLC as American Rebel's independent registered public accounting firm for the fiscal
 year ending December 31, 2026;

3. Approve/ratify
 the adoption of the Amended and Restated 2025 Stock Incentive Plan (the "**SIP** ");

4. To
 approve, if required, one or more amendments to the Company's Articles of Incorporation (as amended and restated from time
 to time) and to authorize the Company's Board of Directors to effect one or more reverse stock splits of our common stock ("Reverse
 Stock Splits", each a "Reverse Stock Split"), par value $0.001 per share (the "Common Stock") at a
 ratio in the range of one-for-two to one-for-one hundred of our Common Stock, with the number of Reverse Stock Splits and the exact
 ratio of each Reverse Stock Split to be determined at the discretion of the Company's Board of Directors and with each such
 Reverse Stock Split to be effected at such time and date, if at all, as determined by the Company's Board of Directors at its
 sole discretion (the "Reverse Stock Split(s) Proposal");

5. To approve, if required, one or more amendments to the
 Company's Articles of Incorporation (as amended and restated from time to time) and to authorize the Company's Board
 of Directors to effect one or more forward stock splits of our common stock ("Forward Stock Splits", each a "Forward
 Stock Split"), par value $0.001 per share (the "Common Stock") at a ratio in the range of two-for-one to one hundred-for-one
 of our Common Stock, with the number of Forward Stock Splits and the exact ratio of each Forward Stock Split to be determined at
 the discretion of the Company's Board of Directors and with each such Forward Stock Split to be effected at such time and date,
 if at all, as determined by the Company's Board of Directors at its sole discretion (the "Forward Stock Split(s) Proposal");
 and

6. To
 consider and act upon any other matters that may properly come before the meeting or any adjournment thereof.

American Rebel's board of directors has fixed the close of business on May 5, 2026 as the record date for the purpose of determining the stockholders who are entitled to receive notice of, and to vote at, the annual meeting or any adjournment thereof. A list of such stockholders will be available for examination by a stockholder for any purpose germane to the meeting during normal business hours at American Rebel's offices at 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201 for 10 days prior to the annual meeting.

**By Order of the board of directors**

---

| | |
|:---|:---|
|  | Yours truly, |
|  | */s/ Charles A. Ross, Jr.* |
| Nashville, Tennessee | Charles A. Ross, Jr. |
| May [●], 2026 | Chairman |

---

**IMPORTANT**

Whether or not you expect to attend the annual meeting in person, American Rebel urges you to please vote your shares at your earliest convenience. This will ensure the presence of a quorum at the meeting. Promptly voting your shares by signing, dating and mailing the enclosed proxy will save American Rebel the expenses and extra work of additional solicitation. Submitting your proxy now will not prevent you from voting your shares at the meeting if you desire to do so, as your proxy is revocable at your option.

![](formpre14a_001.jpg)

**AMERICAN REBEL HOLDINGS, INC.**

**218 3<sup>rd</sup> Avenue North, #400**

**Nashville, Tennessee 37201**

**PROXY STATEMENT**

**FOR ANNUAL MEETING OF STOCKHOLDERS**

**May** **[●], 2026**

This statement is furnished in connection with the solicitation by the board of directors of American Rebel Holdings, Inc. (hereinafter "American Rebel" or the "Company") of proxies in the accompanying form for the annual meeting of stockholders to be held on Tuesday, May 26, 2026 at 10:00 a.m. and at any adjournment thereof.

This proxy statement and the enclosed form of proxy were first sent to stockholders on or about May [●], 2026.

If the form of proxy enclosed herewith is executed and returned as requested, it may nevertheless be revoked at any time prior to exercise by filing an instrument revoking it or a duly executed proxy bearing a later date.

Solicitation of proxies will be made by mail and by American Rebel's chairman, Charles A. Ross, Jr., and president, Corey Lambrecht. American Rebel will bear the costs of such solicitation and will reimburse brokerage firms, banks, trustees and others for their actual out-of-pocket expenses in forwarding proxy material to the beneficial owners of its common stock.

As of the close of business on May 5, 2026, the record date for the annual meeting, American Rebel had 8,171,727 shares of common stock issued and outstanding, each entitled to one vote per share, and 123,412 shares of Series A Preferred issued and outstanding, each entitled to 1,000 votes per share, for an aggregate of 123,412,000 votes entitled to be cast at the Annual Meeting. Only stockholders of record at the close of business on May 5, 2026 are entitled to vote at the annual meeting or at any adjournment thereof.

Stockholders who send in proxies but attend the meeting in person may vote directly if they prefer and withdraw their proxies or may allow their proxies to be voted with the similar proxies sent in by other stockholders.

**VOTING PROCEDURES AND TABULATION**

American Rebel will appoint an election inspector to act at the meeting and to make a written report thereof. Prior to the meeting, the inspector will sign an oath to perform its duties in an impartial manner and to the best of its ability. The inspector will ascertain the number of shares outstanding and the voting power of such shares, determine the shares represented at the meeting and the validity of proxies and ballots, count all votes and ballots and perform certain other duties as required by law. The inspector will tabulate the number of votes cast for, against or abstained from the proposals described in the foregoing notice.

The presence at the meeting, in person or by proxy, of holders representing a majority of the voting power entitled to vote at the Annual Meeting will constitute a quorum. The vote required for each proposal is described under the heading for that proposal below. Abstentions and broker non-votes, if any, will be counted for purposes of determining a quorum. The effect of an abstention or broker non-vote on any proposal depends on the vote standard applicable to that proposal and is described under the applicable proposal.

If American Rebel receives a signed proxy card with no indication of the manner in which shares are to be voted on the proposals, such shares will be voted in accordance with the recommendation of the board of directors for such proposal.

Brokers who hold shares in street name may exercise discretionary authority only with respect to routine matters if they have not received instructions from the beneficial owner. Broker non-votes are expected only with respect to non-routine matters. Broker non-votes, if any, will be counted for purposes of determining a quorum, but otherwise will have the effect described under the applicable proposal.

<u> </u>

**QUESTIONS AND ANSWERS**

**ABOUT THE PROXY MATERIALS, PROPOSALS AND THE ANNUAL MEETING**

---

| | |
|:---|:---|
| ***Q:*** | ***Why did I receive these Proxy Materials?*** |

---

---

| | |
|:---|:---|
| A: | American Rebel's board of directors is providing these proxy materials to you in connection with the annual meeting of stockholders, which will take place on Tuesday, May 26, 2026 at 10:00 a.m., local time, at 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201. This proxy statement summarizes the information you need to know to vote by proxy or in person at the annual meeting. You do not need to attend the annual meeting in person in order to vote. As a stockholder, you are invited to attend the annual meeting and are requested to vote on the items of business described in this Proxy Statement. |

---

---

| | |
|:---|:---|
| ***Q:*** | ***When were the Proxy Materials mailed?*** |

---

A: The Proxy Statement was mailed to stockholders beginning on or about May [●], 2026.

*Q*. **How may I obtain American Rebel's annual report for the year ended December 31, 2025?** 

*A*. Stockholders
 may request a free copy of American Rebel's annual report by writing to: American Rebel Holdings, Inc., 218 3<sup>rd</sup>
 Avenue North, #400, Nashville, Tennessee 37201. Copies of our other financial information and reports are also available free of
 charge on the SEC's website at www.sec.gov.

*Q*. **What proposals are stockholders being asked to consider at the upcoming annual meeting?** 

*A*. American
 Rebel is (i) electing directors to serve for the next fiscal year, (ii) seeking ratification of the appointment of its independent
 registered public accounting firm, (iii) ratifying the adoption of the SIP, (iv) authorize the Reverse Stock Split(s) Proposal,
 and (v) authorize the Forward Stock Split(s) Proposal.

*Q*. **How does the board of directors recommend that I vote?** 

*A*. American
 Rebel's board of directors recommends that you vote your shares "FOR" each of the proposals at the annual meeting.

*Q*. **What shares can I vote?** 

*A*. As
 of the close of business on May 5, 2026, the record date for the Annual Meeting, holders of the Company's voting securities
 are entitled to vote on the proposals described in this Proxy Statement. The voting securities and the number of votes each class
 is entitled to cast are described under "Voting Securities" below. You may vote all voting securities owned by you as
 of the record date, whether held of record in your name or beneficially through a broker, trustee or other nominee.

*Q*. **What is the difference between holding shares as a "stockholder of record" and as a "beneficial owner?"** 

*A*. Many
 American Rebel common stockholders hold their shares through a broker or other nominee rather than directly in their own name. As
 summarized below, there are some distinctions between common shares held of record and those owned beneficially.

● <u>Stockholder of Record</u>: If your common shares are registered directly in your name with American Rebel's common stock transfer agent (Securities Transfer Corporation), you are considered the stockholder of record with respect to those shares. As the stockholder of record, you have the right to grant your voting proxy directly to American Rebel or to vote in person at the annual meeting. A proxy card is enclosed for you to use.

● <u>Beneficial Owner</u>: If your shares are held in a brokerage account or by another nominee (often referred to as being held in "street name"), you are considered the beneficial owner of such shares, and these proxy materials are being forwarded to you together with a voting instruction card by your broker, trustee or nominee, as the case may be. As the beneficial owner, you have the right to direct your broker, trustee or nominee how to vote, and you are also invited to attend the annual meeting.

 Since a beneficial owner is not the stockholder of record, you may not vote your shares in person at the annual meeting unless you obtain a "legal proxy" from the broker, trustee or nominee that holds your shares, giving you the right to vote the shares at the meeting. Your broker, trustee or nominee should have enclosed or provided voting instructions for you to use in directing the broker, trustee or other nominee how to vote your shares.

---

| | |
|:---|:---|
| *Q*. | **How can I attend the annual meeting?** |
| *A*. | Because seating is limited, admission to the meeting will be on a first-come, first-served basis. You should be prepared to present photo identification for admittance. If you are not a stockholder of record as of the record date but held your shares in street name, you should provide proof of beneficial ownership as of the record date, such as your most recent account statement prior to May 5, 2026, a copy of the voting instruction card provided by your broker, trustee or nominee, or other similar evidence of ownership. If you do not provide photo identification or comply with the other procedures outlined above, you may not be admitted to the annual meeting. |
|  | Please let American Rebel know if you plan to attend the meeting by marking the box on the enclosed proxy card. The meeting will begin promptly at 10:00 a.m. local time. Check-in will begin at 9:30 a.m. local time, and you should allow ample time for the check-in procedures. |

---

*Q*. **How can I vote my shares in person at the annual meeting?** 

*A*. Shares
 held in your name as the stockholder of record may be voted by you in person at the annual meeting. Shares held in street name may
 be voted by you in person at the annual meeting only if you obtain a legal proxy from the broker, trustee or nominee that holds your
 shares giving you the right to vote the shares. Even if you plan to attend the annual meeting, American Rebel recommends that you
 submit your proxy or voting instructions as described below so that your vote will be counted if you later decide not to attend the
 meeting.

*Q*. **How can I vote my shares without attending the annual meeting?** 

*A*. Whether
 you hold shares as the stockholder of record or in street name, you may direct how your shares are voted without attending the annual
 meeting. If you are a stockholder of record, you may vote by submitting a proxy to American Rebel. If you hold shares in street name,
 you may vote by submitting voting instructions to your broker, trustee or nominee. For directions on how to vote, please refer to
 the instructions included on your proxy card or, for shares held in street name, the voting instruction card provided by your broker,
 trustee or nominee.

*Q*. **Can I change my vote?** 

*A*. You
 may change your vote at any time prior to the vote at the annual meeting. If you are the stockholder of record, you may change your
 vote by (i) granting a new proxy bearing a later date (which automatically revokes the earlier proxy), (ii) providing a written notice
 of revocation of your proxy to American Rebel's corporate Secretary prior to your shares being voted, or (iii) attending the
 annual meeting and voting in person. Mere attendance at the meeting will not cause your previously granted proxy to be revoked unless
 you specifically so request. If you hold shares in street name, you may change your vote by submitting new voting instructions to
 your broker, trustee or nominee, or, if you have obtained a legal proxy from your broker or nominee giving you the right to vote
 your shares, by attending the meeting and voting in person.

**VOTING SECURITIES**

 ****

The following table sets forth certain information concerning the number of shares of our common stock owned beneficially as of May 5, 2026 or exercisable within the next 60 days thereafter, by: (i) our directors; (ii) our named executive officers; and (iii) each person or group known by us to beneficially own more than 5% of our outstanding shares of common stock. Beneficial ownership is determined in accordance with the rules of the Commission and generally includes voting or investment power with respect to securities. Except as indicated by footnote, the persons named in the table below have sole voting power and investment power with respect to all shares of common stock shown as beneficially owned by them.

---

| | | |
|:---|:---|:---|
| **Name and Address of Beneficial Owner<sup>(1)</sup>** | **Amount of**<br> **Beneficial**<br> **Ownership** | **Percentage of**<br> **Common Stock**<br> **Outstanding<sup>(2)</sup>** |
| **Officers and Directors** |  |  |
| Charles A. Ross, Jr., Chief Executive Officer, Chairman, principal executive officer, secretary, treasurer<sup>(3)</sup> | 14973200 | 64.69% |
| Doug E. Grau, Former President<sup>(4)</sup> | 10311059 | 55.79% |
| Corey Lambrecht, Chief Operating Officer and director<sup>(5)</sup> | 12471909 | 60.42% |
| Michael Dean Smith, director<sup>(6)</sup> | 119617 | 1.44% |
| C. Stephen Cochennet, director<sup>(7)</sup> | 119617 | 1.44% |
| Larry Sinks, director<sup>(8)</sup> | 102195 | 1.24% |
| **Directors and executive officers as a group (6 Persons)** | **38097597** | **82.34%** |

---

\* Less than 0.01%

<sup>(1)</sup> Unless otherwise noted above, the address of the persons and entities listed in the table is c/o American Rebel Holdings, Inc., 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201.

<sup>(2)</sup> Percentage is based upon 8,171,727 shares of Common Stock authorized and outstanding and adjusted as needed for derivative securities held by such stockholders. Figures are rounded to the nearest hundredth of a percent.

<sup>(3)</sup> Includes (i) 29,212 shares of Series A Preferred Stock, which is currently convertible into 14,606,000 shares of Common Stock at the option of the holder, and (ii) 73,439 shares of Series D Convertible Preferred Stock, which is currently convertible into 367,195 shares of Common Stock at the option of the holder. Does not include an additional 20,000 shares of Series A Preferred stock, which are convertible, equally every year starting on January 1, 2027 and for one additional year, into shares of Common Stock at a rate of 500 to 1. Further, each share of Series A Preferred Stock is entitled to cast one thousand (1000) votes for each share held of the Series A Preferred stock on all matters presented to the stockholders of the Company for a vote.

<sup>(4)</sup> Includes (i) 20,000 shares of Series A Preferred Stock, which is currently convertible into 10,000,000 shares of Common Stock at the option of the holder, and (ii) 62,211 shares of Series D Convertible Preferred Stock, which is currently convertible into 311,055 shares of Common Stock at the option of the holder. Due to Mr. Grau's resignation, does not include an additional 30,000 shares of Series A Preferred stock that were subject to vesting, which were convertible into shares of Common Stock at a rate of 500 to 1. Further, each share of Series A Preferred Stock is entitled to cast one thousand (1000) votes for each share held of the Series A Preferred stock on all matters presented to the stockholders of the Company for a vote.

<sup>(5)</sup> Includes (i) 24,250 shares of Series A Preferred Stock, which is currently convertible into 12,125,000 shares of Common Stock at the option of the holder, and (ii) 69,381 shares of Series D Convertible Preferred Stock, which is currently convertible into 346,905 shares of Common Stock at the option of the holder. Each share of Series A Preferred Stock is convertible into shares of Common Stock at a rate of 500 to 1. Further, each share of Series A Preferred Stock is entitled to cast one thousand (1000) votes for each share held of the Series A Preferred stock on all matters presented to the stockholders of the Company for a vote.

(6) Includes 23,923 shares of Series D Convertible Preferred Stock, which is currently convertible into 119,615 shares of Common Stock at the option of the holder.

(7) Includes 23,923 shares of Series D Convertible Preferred Stock, which is currently convertible into 119,615 shares of Common Stock at the option of the holder.

(8) Includes 20,439 shares of Series D Convertible Preferred Stock, which is currently convertible into 102,195 shares of Common Stock at the option of the holder.

<u>Super Majority Voting Powers Attributable to Preferred Stock</u>

As of May 5, 2026, the Company had 8,171,727 shares of common stock issued and outstanding and entitled to vote, which for voting purposes are entitled to one vote per share. If a vote was taken today, the following stockholders (which consist of Messrs. Ross, Lambrecht and Grau) owning a total of 13 shares of common stock and 123,412 shares of Series A Preferred, whereby each share of Series A Preferred is entitled to cast one thousand (1,000) votes for each share held on all matters presented to the stockholders of the Company for a stockholder vote, thereby allowing such common stock and Series A Preferred to cast votes totaling 123,412,013 shares of common stock, delivering an executed written consent authorizing the actions being set forth to the vote. The stockholders' names, affiliation with the Company and holdings are as follows:

---

| | | | |
|:---|:---|:---|:---|
| **Name** | **Affiliation** | **Number of <br> Voting Shares** | **% of Total<br> Voting Shares<sup>(4)</sup>** |
| Charles A. Ross, Jr. | Director, Chief Executive Officer, Treasurer | 49212005<sup>(1)</sup> | 37.40% |
| Doug Grau | Former President | 50000004<sup>(2)</sup> | 38.00% |
| Corey Lambrecht | Director, Chief Operating Officer, President | 24200004<sup>(3)</sup> | 18.39% |
| **Total** |  | **123412013** | 93.79% |

---

<sup>(1)</sup> Includes 49,212 shares of Series A Preferred with an equivalent of 49,912,000 shares of common stock voting power and 5 shares of common stock beneficially owned by Mr. Ross.

<sup>(2)</sup> Includes 50,000 shares of Series A Preferred with an equivalent of 50,000,000 shares of common stock voting power and 4 shares of common stock beneficially owned by Mr. Grau.

<sup>(3)</sup> Includes 24,200 shares of Series A Preferred with an equivalent of 24,200,000 shares of common stock voting power and 4 shares of common stock beneficially owned by Mr. Lambrecht.

<sup>(4)</sup> Percentage is based upon 8,171,727 shares of common stock authorized and outstanding and adjusted by the 123,412,000 votes attributable to the Series A Preferred, for a total of 131,583,727 total voting shares. Figures are rounded to the nearest hundredth of a percent.

**PROPOSAL 1. ELECTION OF DIRECTORS**

At the 2026 annual meeting of stockholders, a board of directors consisting of five members will be elected, each director to hold office until the next annual meeting of stockholders, or a successor is elected and qualified, or until the director resigns, is removed or becomes disqualified.

American Rebel's nominating and corporate governance committee has nominated for election all five of the current members of the board of directors: Charles A. Ross, Jr., Corey Lambrecht, Michael Dean Smith, C. Stephen Cochennet and Larry Sinks. The nominees have consented to their nomination to the board of directors, and will serve if elected. However, if the nominees should become unavailable for election, the accompanying proxy will be voted in favor of holding a vacancy to be filled by American Rebel's current Directors. American Rebel has no reason to believe that Messrs. Ross, Lambrecht, Smith, Cochennet or Sinks will be unavailable to serve as Directors.

The following information is provided regarding the nominees for election to the board of directors.

---

| | | | |
|:---|:---|:---|:---|
| ***Name*** | ***Age*** | ***Term*** | ***Board Committee(s)\**** |
| Charles A. Ross, Jr. | 59 | Since 06/09/2016 | M&A |
| Corey Lambrecht | 56 | Since 02/12/2020 |  |
| Michael Dean Smith | 56 | Since 02/08/2022 | NCGC (Chairman), Audit and Compensation |
| C. Stephen Cochennet | 68 | Since 05/09/2023 | Audit (Chairman), Compensation, M&A and NCGC |
| Larry Sinks | 63 | Since 11/20/2023 | Compensation (Chairman), Audit, Compensation and NCGC |

---

\* "M&A" means the Mergers and Acquisitions Committee of the Board of Directors. "NCGC" means the Nominating and Corporate Governance Committee of the Board of Directors. "Audit" means the Audit Committee of the Board of Directors. "Compensation" means the Compensation Committee of the Board of Directors.

***Charles A. Ross, Jr., Chief Executive Officer, Executive Chairman and Director***

Mr. Ross is currently the Company's Chief Executive Officer, Executive Chairman and a Director. He has held these positions since June 20, 2016. He is responsible for all duties required of a corporate officer and the development of the business. From December, 2014 through April, 2021, Mr. Ross served as the sole officer and as a director of American Rebel, Inc. He now currently serves as its Secretary, Treasurer and as a director. American Rebel, Inc. has developed a product line of concealed carry products. Prior to American Rebel, Inc. Mr. Ross founded several companies including Digital Ally, Inc. (a Nasdaq listed company, NASDAQ: DGLY), which he established in 2004. In addition to his entrepreneurial accomplishments, Mr. Ross served as the host of his own television sporting show, *Maximum Archery World Tour*, where he bow hunted all over the world which included traditional bow hunts and bow hunting of the world's most dangerous game. *Maximum Archery World Tour* evolved into his new television show, *American Rebel*, which features Mr. Ross's music, patriotism, his support of the 2<sup>nd</sup> Amendment and celebrates the "American Rebel Spirit" in all of us. Mr. Ross professionally released three compact disks ("CDs") and his popular song "American Rebel" has become the theme song for American Rebel and other American Rebel theme properties.

***Corey Lambrecht, Chief Operating Officer, President and Director***

Mr. Lambrecht has served as a director since February 2020 and was appointed as our Chief Operating Officer in November 2023. He currently serves as our President, Chief Operating Officer and a director. Mr. Lambrecht is a public company executive with more than 25 years of experience in strategic acquisitions, corporate turnarounds, capital raising, new business development, pioneering consumer products, corporate licensing, interactive technology services, day-to-day business operations, board communication and investor relations. He is a Certified Director from the UCLA Anderson Graduate School of Management accredited Directors program. Since May 2025, he has also served as a Strategic Advisor to First American Nuclear Co. Earlier in his career, Mr. Lambrecht was instrumental in arranging the financing for the 2001 acquisition of Smith & Wesson by Saf-T-Hammer Corp. and later served as Executive Vice President of Smith & Wesson, President of Licensing and President of Advanced Technologies. He was also a pre-IPO founder of Premium Cigars International and a pre-IPO investor in LifeLock. He also serves as President, Chief Financial Officer and a director of SinglePoint Inc. From 2007 through 2023, he served as an independent director of Orbital Infrastructure Group, Inc., a former Nasdaq-listed company. He served on the board of HippoFi, Inc. from July 2016 through December 2019, previously served as a board member of Lifestyle Wireless, Inc., which merged with SinglePoint in 2012, served on the board of Guardian 8 Holdings from December 2011 through early 2016, and served as President and Chief Operating Officer of Earth911 Inc., a subsidiary of Infinity Resources Holdings Company, from 2010 through 2013. As part of his board service, Mr. Lambrecht has served as Audit Committee Chairman, Compensation Committee Chairman and has led several M&A committees.

 ****

***Michael Dean Smith, Director***

Mr. Smith has served as a director since February, 2022. Since 2017, Mr. Smith has been a Vice President of Industrial Maintenance, Inc. a business organization that encompasses a full-circle approach to the manufacturing industry. From 1997 through 2017, Mr. Smith served in various executive and managerial roles with Payless, Inc. (fka Payless ShoeSource). Mr. Smith holds a Bachelor's of Science ("B.S."). in Business Administration and Accounting from the University of Kansas, and a Masters of Business Administration ("MBA") from Washburn University.

***C. Stephen Cochennet, Director***

Mr. Cochennet has served as a director since April, 2023. Mr. Cochennet has served as Chief Executive Officer and President, of Kansas Resource Development Company, a private oil and gas exploration business since 2011. In addition, from 2018 through 2023, Mr. Cochennet served as an independent board and committee member of Orbital Infrastructure Group, Inc., a former Nasdaq listed company. From 2011 through 2015 Mr. Cochennet served as the Chief Executive Officer and President of Guardian 8 Corporation. From 2005 to 2010, Mr. Cochennet was the Chairman, President, and Chief Executive Officer of EnerJex Resources, Inc., a former publicly traded Commission registered Oil and Gas Company. Prior to joining EnerJex, Mr. Cochennet was President of CSC Group, LLC in which he supported Fortune 500 corporations, international companies, and natural gas/electric utilities as well as startup organizations. Services provided included strategic planning, capital formation, corporate development, executive networking and complex transaction structuring. From 1985 to 2002, Mr. Cochennet held several executive roles with UtiliCorp United Inc. ("Aquila") located in Kansas City, Missouri. Responsibilities included finance, administration, operations, human resources, corporate development, natural gas/energy marketing, and managing several new startup operations. Prior to Aquila Mr. Cochennet served 6 years with the Federal Reserve managing problematic and failed banking institutions primarily within the oil and gas markets. Mr. Cochennet graduated from the University of Nebraska with a B.A. in Finance and Economics.

***Larry Sinks, Director***

Mr. Sinks has served as a director since November, 2023. Since 2005, Mr. Sinks has been in the screen printing and embroidering business on a freelance basis. Since 2016, Mr. Sinks has been a consultant for Team Image Marketing, a company specializing in high-end corrugated grocery store displays and consulting services. From 2021 through the present, Mr. Sinks has been consulting for Champion Building Solutions, a private company located in Kansas City, Missouri specializing in general remodeling of residential homes. Mr. Sinks' passion is in motorsports and professional networking in the auto racing business. Mr. Sinks was instrumental in introducing us to Tony Stewart Racing Nitro, LLC ("Tony Stewart Racing") which led to the Company sponsoring the team and providing the necessary support for the Dodge Charger SRT Hellcat of four-time NHRA Funny Car world champion Matt Hagan.

When the accompanying proxy is properly executed and returned, the shares it represents will be voted in accordance with the directions indicated thereon or, if no direction is indicated, the shares will be voted in favor of the election of the five nominees identified above. American Rebel expects each nominee to be able to serve if elected, but if any nominee notifies American Rebel before this meeting that he is unable to do so, then the proxies will be voted for the remainder of those nominated and, as designated by the Directors, may be voted (i) for a substitute nominee or nominees, or (ii) to elect such lesser number to constitute the whole Board as equals the number of nominees who are able to serve.

The vote of holders of common stock holding in the aggregate a majority of the voting power of American Rebel's stock present at the meeting is required to elect the nominees.

***THE BOARD OF DIRECTORS RECOMMENDS A VOTE <u>FOR</u> THE ELECTION OF ALL NOMINEES.***

***Director Independence***

The board of directors has reviewed the independence of our directors based on the listing standards of the Nasdaq Capital Market. Based on this review, the board of directors has determined that each of Larry Sinks, Michael Dean Smith and C. Stephen Cochennet are independent within the meaning of the Nasdaq Capital Market rules. In making this determination, our board of directors considered the relationships that each of these non-employee directors has with us and all other facts and circumstances our board of directors deemed relevant in determining their independence. As required under applicable Nasdaq Capital Market rules, we anticipate that our independent directors will meet in regularly scheduled executive sessions at which only independent directors are present.

***Board Committees***

Our Board has established the following four standing committees: an audit committee; a compensation committee; a nominating and governance committee; and mergers and acquisitions committee. Our board of directors has adopted written charters for each of these committees. Copies of their charters are available on our website. Our board of directors may establish other committees as it deems necessary or appropriate from time to time.

The following table identifies the independent and non-independent current Board and committee members through the date of this filing or Annual Report:

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
| **Name** | **Audit** | **Compensation** | **Nominating**<br> **and Corporate Governance** | **Mergers and Acquisitions** | **Independent** |
| Charles A. Ross, Jr. |  |  |  | X |  |
| Corey Lambrecht |  |  |  |  |  |
| Michael Dean Smith | X | X | X |  | X |
| C. Stephen Cochennet | X | X | X | X | X |
| Larry Sinks | X | X | X | X | X |

---

***Audit Committee***

Our board of directors established the audit committee for the purpose of overseeing the accounting and financial reporting process and audits of our financial statements. The audit committee is responsible for, among other matters:

● appointing, compensating, retaining, evaluating, terminating, and overseeing our independent registered public accounting firm;

● discussing with our independent registered public accounting firm the independence of its members from its management;

● reviewing with our independent registered public accounting firm the scope and results of their audit;

● approving all audit and permissible non-audit services to be performed by our independent registered public accounting firm;

● overseeing the financial reporting process and discussing with management and our independent registered public accounting firm the interim and annual financial statements that we file with the SEC;

● reviewing and monitoring our accounting principles, accounting policies, financial and accounting controls, and compliance with legal and regulatory requirements;

● coordinating the oversight by our board of directors of our code of business conduct and our disclosure controls and procedures;

● establishing procedures for the confidential and/or anonymous submission of concerns regarding accounting, internal controls or auditing matters; and

● reviewing and approving related-person transactions.

Our audit committee consists of C. Stephen Cochennet, Michael Dean Smith and Larry Sinks. Mr. Cochennet serves as the chairman of the committee. Our board of directors has affirmatively determined that each of the members; C. Stephen Cochennet, Michael Dean Smith and Larry Sinks qualify as an "audit committee financial expert," as defined by Item 407(d)(5) of Regulation S-K.

Our board of directors has affirmatively determined that each of the members; C. Stephen Cochennet, Michael Dean Smith and Larry Sinks meet the definition of an "independent director" for purposes of serving on the audit committee under Rule 10A-3 of the Exchange Act and the Nasdaq Capital Market rules and requirements.

***<u>Compensation Committee</u>***

Our board of directors has established the compensation committee for the purpose of reviewing, recommending and approving our compensation policies and benefits, including the compensation of all of our executive officers and directors. The compensation committee is responsible for, among other matters:

● reviewing key employee compensation goals, policies, plans and programs;

● reviewing and approving the compensation of our directors and executive officers;

● reviewing and approving employment agreements and other similar arrangements between us and our executive officers; and

● appointing and overseeing any compensation consultants or advisors.

Our compensation committee consists of C. Stephen Cochennet, Michael Dean Smith and Larry Sinks. Larry Sinks serves as the chairman of the committee. In determining that each of the members; C. Stephen Cochennet, Michael Dean Smith and Larry Sinks qualify as an "independent director" pursuant to Rule 10A-3 of the Exchange Act, the board of directors considered all factors required by Rule 5605(d)(2)(A) and any and all other applicable regulations or rules promulgated by the SEC and the Nasdaq Capital Market rules relating to the compensation committee composition.

 ****

***Mergers and Acquisitions Committee***

Our board of directors has established the mergers and acquisitions committee for the purpose of assisting the board in identifying and analyzing potential mergers or acquisitions for the Company. Our mergers and acquisitions committee consists of Charles A. Ross, Jr., C. Stephen Cochennet, and Larry Sinks. Mr. Sinks serves as the chairman of the committee.

***Nominating and Corporate Governance Committee***

Our board of directors has established the nominating and corporate governance committee for the purpose of assisting the board in identifying qualified individuals to become board members, in determining the composition of the board and in monitoring the process to assess board effectiveness. Our nominating committee consists of C. Stephen Cochennet, Michael Dean Smith and Larry Sinks. Michael Dean Smith serves as the chairman of the committee.

***Board Leadership Structure***

Our Board has not adopted a formal policy regarding the separation of the offices of Chief Executive Officer and Chairman of the Board. Rather, the Board believes that different leadership structures may be appropriate for the Company at a different time and under different circumstances, and it prefers the flexibility in making this decision based on its evaluation of the relevant facts at any given time.

In June 2016, Mr. Ross was appointed as Chief Executive Officer and became Executive Chairman of the board of directors. Under our current Board leadership structure, the Chief Executive Officer is responsible for the day-to-day leadership and performance of the Company. Management, including the Chief Executive Officer, President / Chief Operating Officer and Interim Principal Accounting Officer, is responsible for the Company's day-to-day operations, financial reporting and internal controls, subject to the oversight of the Board and its committees.

***Risk Oversight***

Our board of directors oversees a company-wide approach to risk management. The Board determines the appropriate risk level for the Company generally, assesses the specific risks faced by the Company and reviews the steps taken by management to manage those risks. While the Board retains ultimate oversight responsibility for the risk-management process, its committees oversee risk in specified areas.

***Code of Business Conduct and Ethics***

Our board of directors adopted a Code of Business Conduct and Ethics that applies to our directors, officers and employees. A copy of this code will be available on our website. We intend to disclose on our website any amendments to the Code of Business Conduct and Ethics and any waivers of the Code of Business Conduct and Ethics that apply to our principal executive officer, principal financial officer, principal accounting officer, controller, or persons performing similar functions.

***Family Relationships***

There are no family relationships among our directors and/or executive officers.

***Involvement in Certain Legal Proceedings***

To the best of our knowledge, none of our directors or executive officers has, during the past 10 years, been involved in any legal proceedings described in subparagraph (f) of Item 401 of Regulation S-K.

***Communication with our Board***

Although the Company does not have a formal policy regarding communications with the Board, stockholders may communicate with the Board by writing to us at American Rebel Holdings, Inc., at 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201, Attention: Corporate Secretary. Stockholders who would like their submission directed to a member of the Board may so specify, and the communication will be forwarded, as appropriate.

***Nominations to the Board***

Our directors take a critical role in guiding our strategic direction and oversee the management of the Company. Board candidates are considered based upon various criteria, such as their broad-based business and professional skills and experiences, a global business and social perspective, concern for the long-term interests of the stockholders, diversity, and personal integrity and judgment.

In addition, directors must have the time available to devote to Board activities and to enhance their knowledge in the growing of our business. Accordingly, we have sought to attract and retain highly qualified independent directors who have the sufficient time to attend to their substantial duties and responsibilities to the Company.

***Director Nominations***

As of December 31, 2025, we did not make any material changes to the procedures by which our stockholders may recommend nominees to our Board. In May of 2025, the Company and its stockholders approved the election and continuation of the then current board members until the next annual stockholders meeting.

***Compensation Committee Interlocks and Insider Participation***

No interlocking relationship exists between our Board and the Board or the compensation committee of any other company, nor has any interlocking relationship existed in the past.

***Limitation of Liability of Directors***

Pursuant to the Nevada General Corporation Law, American Rebel's articles of incorporation exclude personal liability for its directors for monetary damages based upon any violation of their fiduciary duties as directors, except as to liability for any breach of the duty of loyalty, acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, or any transaction from which a director receives an improper personal benefit. This exclusion of liability does not limit any right which a director may have to be indemnified and does not affect any director's liability under federal or applicable state securities laws. American Rebel has agreed to indemnify its directors against expenses, judgments, and amounts paid in settlement in connection with any claim against a director if he acted in good faith and in a manner he believed to be in American Rebel's best interests.

***Executive Officers***

The following table sets forth certain information regarding American Rebel's current executive officers. American Rebel's executive officers serve at the discretion of the board of directors, unless otherwise governed by employment contracts.

---

| | | |
|:---|:---|:---|
| **Name** | **Age** | **Position** |
| Charles A. Ross, Jr. | 59 | Chief Executive Officer, Executive Chairman and Principal Executive Officer |
| Corey Lambrecht | 56 | Chief Operating Officer and President |
| Darin Fielding | 53 | Interim Principal Accounting Officer |

---

*Charles A. Ross, Jr.* has been American Rebel's chief executive officer since June 20, 2016. See Mr. Ross' biography on page above.

 

*Corey Lambrecht* has been American Rebel's chief operating officer since November of 2023 and president since July of 2025. See Mr. Lambrecht's biography on page 6 above.

*Darin Fielding, Interim Principal Accounting Officer*. Mr. Fielding was appointed Interim Principal Accounting Officer in July 2025. He also holds the position of CFO at Champion Safe, one of its wholly owned subsidiaries, which he joined in 2022. Mr. Fielding is a licensed CPA accountant with nearly 25 years of progressive financial and accounting experience. He has experienced repeated success through multiple mergers and acquisitions, extensive company growth, planning and forecasting, solving complex problems, process and procedure redevelopment, and ERP implementations. At the beginning of his accounting career in 2001, Mr. Fielding worked for the CPA firm, CBIZ and Mayer Hoffman McCann P.C., one of the top 10 accounting firms in the nation, where he managed audits of SEC, large privately held, and not-for-profit organizations. After leaving the public sector in 2007, he then spent the next 14 years serving in various positions at Veracity Networks (now First Digital), including Controller, VP of Finance, and CFO. In these roles, he participated in the financial clean-up of numerous entities acquired by Veracity and bringing these entities into financial compliance. He also facilitated financing for large-scale organic growth, as well as performed due diligence for multiple mergers and acquisitions, resulting in the revenue growth of $700K/year to $90M/year. Then, in 2022, Mr. Fielding joined Champion Safe, where he transitioned the company into a manufacturing accounting system and negotiated necessary financing for operating capital. He also performed all the necessary due diligence, which facilitated the sale of Champion Safe to American Rebel Holdings, Inc. in 2023. Mr. Fielding received both a Master's and Bachelor's degrees in Accounting from Brigham Young University and obtained his CPA license from the state of Utah in 2002.

***Executive Compensation***

<u>General Philosophy</u>

During 2025 and 2024, the compensation committee of the board of directors was solely responsible for establishing and administering our executive and director compensation plans.

<u>Executive Compensation</u>

The following table sets forth the compensation we paid to our current executive officer(s) during the fiscal years ended December 31, 2025 and 2024, respectively:

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| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| **SUMMARY COMPENSATION TABLE** | **SUMMARY COMPENSATION TABLE** | **SUMMARY COMPENSATION TABLE** | **SUMMARY COMPENSATION TABLE** | **SUMMARY COMPENSATION TABLE** | **SUMMARY COMPENSATION TABLE** | **SUMMARY COMPENSATION TABLE** |
| **Name and** |  | **Salary** | **Bonus** | **Stock Awards** | **All Other Compensation** | **Total** |
| **principal position** | **Year** | **($)** | **($)** | **($)** | **($)** | **($)** |
| **(a)** | **(b)** | **(c)** | **(d)** | **(e)** | **(i)** | **(j)** |
| Charles A. Ross, Jr. <sup>(1)</sup> | 2025 | 351329<sup>(2)</sup> | 263496 |  |  | 614825 |
| Chief Executive Officer | 2024 | 341760<sup>(3)</sup> | 256320 |  |  | 598080 |
| Doug E. Grau<sup>(4)</sup> | 2025 | 130000 |  |  |  | 130000 |
| Former President | 2024 | 277680<sup>(5)</sup> |  |  |  | 277680 |
| Darin Fielding<sup>(6)</sup> | 2025 | 232110 | 50000 |  |  | 282110 |
| Interim Principal Accounting Officer | 2024 | 181730 |  |  |  | 181730 |
| Corey Lambrecht<sup>(7)</sup> | 2025 | 285680<sup>(8)</sup> | 214091 |  |  | 499771 |
| President and COO | 2024 | 277680<sup>(9)</sup> | 208260 |  |  | 485940 |

---

<sup>(1)</sup> On January 1, 2021, the Company entered into a five-year employment agreement with Mr. Ross, with a base annual salary of $180,000. In 2023 the employment agreement was amended to extend the termination date to December 31, 2026 and increase Mr. Ross' salary to $360,815 per year and allows for annual increases not to be less than the year-over-year increase in the U.S. Consumer Price Index, which is reflected above.

<sup>(2)</sup> Includes $16,000 of accrued salary as of December 31, 2025.

<sup>(3)</sup> Includes $111,788 of accrued salary as of December 31, 2024.

<sup>(4)</sup> On January 1, 2021, the Company entered into a five-year employment agreement with Mr. Grau, with a base annual salary of $120,000. In 2023 the employment agreement was amended to extend the termination date to December 31, 2026 and increase Mr. Grau's salary to $265,000 per year and allows for annual increases not to be less than the year-over-year increase in the U.S. Consumer Price Index, which is reflected above. The employment agreement was terminated on July 1, 2025.

<sup>(5)</sup> Includes $248,224 of accrued salary as of December 31, 2024.

<sup>(6)</sup> On July 1, 2025, the Company appointed Darin Fielding, chief financial officer of the Company's Champion Safe subsidiary, as Principal Accounting Officer, with a base annual salary of $236,750.

<sup>(7)</sup> On November 20, 2023, the Company entered into a three-year employment agreement with Mr. Lambrecht, with an annual base salary of $260,000, and allows for annual increases not to be less than the year-over-year increase in the U.S. Consumer Price Index, which is reflected above. Prior to becoming an executive officer, Mr. Lambrecht served as the Company's lead independent director and was compensated as set forth below under Director Compensation.

<sup>(8)</sup> Includes $15,000 of accrued salary as of December 31, 2025.

<sup>(9)</sup> Includes $220,198 of accrued salary as of December 31, 2024.

<u>Employment Agreements</u>

Effective January 1, 2021, the Company entered into employment agreements with Charles A. Ross, Jr., its Chief Executive Officer, and Doug E. Grau, its former President. These agreements were amended in April of 2021 and November of 2023. On November 20, 2023, the Company entered into an employment agreement with Corey Lambrecht, its Chief Operating Officer.

*Charles A. Ross, Jr. Employment Agreement and Amendments*

In general, Mr. Ross' employment agreement contains provisions concerning terms of employment, voluntary and involuntary termination, indemnification, severance payments, and other termination benefits, in addition to a non-compete clause and certain other perquisites.

The term of Mr. Ross' employment agreement, as amended, runs from January 1, 2021 until December 31, 2026.

Mr. Ross' employment agreement provides for an initial annual base salary of $180,000, which may be adjusted by the Board of the Company. As of the date of this Annual Report Mr. Ross' annual base salary is $360,815.

In addition, Mr. Ross is eligible to receive annual short term incentive bonuses as determined by a review at the discretion of the Company's Board.

Further, the Company granted and issued Mr. Ross 50,000 shares of Series A - Super Voting Convertible preferred stock. Pursuant to the amendment to his employment agreement, the Company issued 50,000 shares of common stock to Mr. Ross and the amendment established a vesting schedule. Typically, a 20/20/20/20/20 vesting of the shares beginning on January 1, 2024 and ending on January 1, 2028.

In the event of a termination of employment with the Company by the Company without "cause" or by Mr. Ross for "Good Reason" (as defined in the employment agreement), Mr. Ross would receive: (i) a lump sum payment equal to all earned but unpaid base salary through the date of termination of employment; (ii) a lump sum payment equal to 12-months base salary; and (iii) immediate vesting of all equity awards (including but not limited to stock options and restricted shares).

In the event of a termination of employment with the Company by the Company for "cause" (as defined in the employment agreement), by reason of incapacity, disability or death, Mr. Ross, or his estate, would receive a lump sum payment equal to all earned but unpaid base salary through the date of termination of employment, disability or death.

In the event of a termination of Mr. Ross' employment with the Company by reason of change in control (as defined in the employment agreement), Mr. Ross, would receive: (i) a lump sum payment equal to all earned but unpaid base salary through the date of termination of employment; (ii) a lump sum payment equal to twelve (12) months' Salary plus 100% of his prior year's Bonus; and (iii) and immediate vesting of all equity awards (including but not limited to stock options and restricted shares).

The above description of Mr. Ross' employment agreement is qualified in its entirety by reference to the full text of that agreement, a copy of which was attached as Exhibit 10.2 to the Form 8-K filed on March 2, 2021. A copy of the first amendment to Mr. Ross' employment agreement was attached as Exhibit 10.42 to the Form 10-K filed on May 17, 2021. A copy of the second amendment to Mr. Ross' employment agreement was attached as Exhibit 10.3 to the Form 8-K filed on November 24, 2023.

*Doug E. Grau Employment Agreement and Amendments*

In general, Mr. Grau's employment agreement contains provisions concerning terms of employment, voluntary and involuntary termination, indemnification, severance payments, and other termination benefits, in addition to a non-compete clause and certain other perquisites.

The term of Mr. Grau's employment agreement, as amended, runs from January 1, 2021 until December 31, 2026.

Mr. Grau's employment agreement provides for an initial annual base salary of $120,000, which may be adjusted by the Board of the Company.

On July 1, 2025, Doug Grau stepped down from his roles as President and Interim Principal Accounting Officer of the Company. His resignation was not the result of any disagreement with the Company on any matter relating to its operations, policies, or practices. Mr. Grau will continue to work with the Company, as President of a new to be formed wholly-owned subsidiary, American Rebel Productions, LLC.

*Corey Lambrecht Employment Agreement*

In general, Mr. Lambrecht's employment agreement contains provisions concerning terms of employment, voluntary and involuntary termination, indemnification, severance payments, and other termination benefits, in addition to a non-compete clause and certain other perquisites.

The original term of Mr. Lambrecht's employment agreement runs from November 20, 2023 until December 31, 2026. Mr. Lambrecht's employment agreement provides for an initial annual base salary of $260,000, which may be adjusted by the board of directors of the Company. In addition, Mr. Lambrecht is eligible to receive annual short term incentive bonuses as determined by a review at the discretion of our board of directors. As of the date of this Annual Report Mr. Lambrecht's annual base salary is $352,000.

Further, we granted and issued Mr. Lambrecht 25,000 shares of Series A - Super Voting Convertible Preferred Stock. Conversion of the Series A – Super Voting Convertible Preferred Stock shall vest as follows: Twenty-five percent (25%) shall vest immediately and be convertible into shares of common stock, the remainder shall vest (25/25/25) and shall be convertible into shares of common stock equally on January 1, 2024, January 1, 2025 and January 1, 2026.

In the event of a termination of employment with the Company by the Company without "cause" or by Mr. Lambrecht for "Good Reason" (as defined in the employment agreement), Mr. Lambrecht would receive: (i) a lump sum payment equal to all earned but unpaid base salary through the date of termination of employment; (ii) a lump sum payment equal to 12-months base salary; and (iii) immediate vesting of all equity awards (including but not limited to stock options and restricted shares).

In the event of a termination of employment with the Company by the Company for "cause" (as defined in the employment agreement), by reason of incapacity, disability or death, Mr. Lambrecht, or his estate, would receive a lump sum payment equal to all earned but unpaid base salary through the date of termination of employment, disability or death.

In the event of a termination of Mr. Lambrecht' employment with the Company by reason of change in control (as defined in the employment agreement), Mr. Lambrecht, would receive: (i) a lump sum payment equal to all earned but unpaid base salary through the date of termination of employment; (ii) a lump sum payment equal to twelve (12) months' Salary plus 100% of his prior year's Bonus; and (iii) and immediate vesting of all equity awards (including but not limited to stock options and restricted shares).

<u>Options Exercised and Stock Vested Table</u>

None of the named executive officers exercised any stock options, nor were there any restricted stock units held by our named executive officers vested, during the years ended December 31, 2025 and 2024.

<u>Outstanding Equity Awards at Fiscal Year-end Table</u>

None of the named executive officers held any unexercised options and unvested stock awards previously awarded as of December 31, 2025.

<u>Potential Payments upon Termination or Change-in-Control</u>

SEC regulations state that we must disclose information regarding agreements, plans or arrangements that provide for payments or benefits to our executive officers in connection with any termination of employment or change in control of the company. On January 1, 2021 we entered into an employment agreement with Charles A. Ross, Jr. On November 20, 2023 we entered into an employment agreement with Corey Lambrecht. These agreements provide for certain payments to be made in the event of a termination of their employment agreements by reason of change in control (as defined in the employment agreements). Each of them would receive: (i) a lump sum payment equal to all earned but unpaid base salary through the date of termination of employment; (ii) a lump sum payment equal to twelve (12) months' salary plus 100% of his prior year's bonus; and (iii) and immediate vesting of all equity awards (including but not limited to stock options and restricted shares).

<u>Retirement Plans</u>

We do not offer any annuity, pension, or retirement benefits to be paid to any of our officers, directors, or employees in the event of retirement.

<u>Compensation of Directors</u>

In December of 2025, our Board adopted compensation specific to and for non-employee directors. Non-employee directors are entitled to receive compensation of $69,000 per year for their service. In 2025 such compensation was paid in restricted shares of the Company's Series D Convertible Preferred Stock at a price of $7.50 per share. Board members are also paid nominal cash fees and reimbursement of costs for director and committee meetings.

See Transactions with Related Parties for the complete detail of the independent director's compensation and issuance of shares.

The following table sets forth summary compensation information for the year ended December 31, 2025 for each of our non-employee directors.

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| | | | | |
|:---|:---|:---|:---|:---|
| Name | Fees <br> Earned or<br> Paid in Cash <br> $ | Stock <br> Awards<br> $ | All Other<br> Compensation<br> $ | Total<br> $ |
| Michael Dean Smith | $- | $– $– $| 69000<sup>(1)(2)</sup> | $69000 |
| C. Stephen Cochennet | $- | $– $– $| 69000<sup>(1)(3)</sup> | $69000 |
| Larry Sinks | $36000 | $– $– $| 69000<sup>(1)(4)</sup> | $105000 |

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<sup>(1)</sup> For the year ended December 31, 2025, our non-employee directors were eligible for the payment of $69,000 per year as a non-employee director fee for their services. Such fee was paid through the issuance of shares of Series D Convertible Preferred Stock at a value of $7.50 per share.

<sup>(2)</sup> As of December 31, 2025, Mr. Smith had $0 in accrued board fees and $0 in meeting and other fees.

<sup>(3)</sup> As of December 31, 2025, Mr. Cochennet had $0 in accrued board fees and $0 in meeting and other fees.

<sup>(4)</sup> As of December 31, 2025, Mr. Sinks had $0 in accrued board fees and $36,000 in consulting fees.

***Certain Relationships and Related Transactions***

*The following information summarizes transactions we have either engaged in for the past two fiscal years or propose to engage in, involving our executive officers, directors, more than 5% stockholders, or immediate family members of these persons. These transactions were negotiated between related parties without "arm's length" bargaining and, as a result, the terms of these transactions may be different than transactions negotiated between unrelated persons.*

Other than as set forth below, we were not a party to any transactions or series of similar transactions that have occurred during fiscal 2025 in which:

● The amounts involved exceeded the lesser of $120,000 or one percent of the average of our total assets at year-end for the last two completed fiscal years ($209,822); and

● A director, executive officer, holder of more than 5% of our common stock or any member of their immediate family had or will have a direct or indirect material interest.

**Transactions with Related Parties**

The following includes a summary of transactions since January 1, 2025 to which we have been a party in which the amount involved exceeded or will exceed $120,000, and in which any of our directors, executive officers or, to our knowledge, beneficial owners of more than 5% of our capital stock or any member of the immediate family of any of the foregoing persons had or will have a direct or indirect material interest, other than equity and other compensation, termination, change in control and other arrangements, which are described under "Executive and Director Compensation." We describe below certain other transactions with our directors, executive officers and stockholders.

The Company leases multiple facilities from Utah–Tennessee Holding Company, LLC and Champion Holdings, LLC, two companies owned by former Champion Entities founder and Chief Executive Officer Mr. Crosby. The Company believes these facilities are adequate for its needs at this time and are priced at or below market rate.

As of January 1, 2025, Messrs. Ross, Lambrecht and Grau each vested conversion rights in 10,000 additional shares of Series A Preferred Stock, which are currently convertible into 5,000,000 shares of common stock at the option of the respective holder. This does not include for each, Messrs. Ross and Lambrecht, an additional 26,250 shares (20,000 shares for Mr. Ross and 6,250 shares for Mr. Lambrecht) of Series A Preferred stock, which are convertible, equally each year starting on January 1, 2026 and for an additional two years for Mr. Ross, into shares of common stock at a rate of 500 to 1. Furthermore, each share of Series A Preferred Stock is entitled to cast one thousand (1,000) votes for each share held of the Series A Preferred stock on all matters presented to the stockholders of the Company for a vote until such shares are converted into common stock of the Company. Upon conversion into common stock of the Company by the holder the Company will be required to record equity compensation to holder under ASC 718 as to the fair value of the shares received at that time under the conversion. The Company for purposes of its financial statements is required to disclose the fair value of the shares that were beneficially owned at the end of each reporting period based on its intrinsic value. That value will change from reporting period to reporting period based on the publicly traded value of the Company's common stock on such date.

On June 28, 2024, the Company entered into a short-term loan with a director, Lawrence Sinks ("Mr. Sinks"), evidenced by a promissory note in the principal amount of $400,000 (the "Director's Note"). Proceeds from the Director's Note were utilized solely by the Company's wholly owned subsidiary, American Rebel Beverages, LLC. The Director's Note was due on September 30, 2024, with a repayment amount of $520,000. As of December 31, 2025 and 2024, the Director's Note had not been repaid and remained outstanding, of which $400,000 is presented in the accompanying consolidated balance sheet within Loan – Director – related party, and the remaining $120,000 within accrued interest in the accompanying consolidated balance sheet.

On December 31, 2025, the Company authorized the issuance of 62,211 shares of Series D Convertible Preferred Stock to Doug Grau, former president of the Company, for accrued debt (advances) in the amount of $466,581.

On December 31, 2025, the Company issued 73,439 shares of Series D Convertible Preferred Stock to Charles A. Ross, Jr., the Company's chairman and CEO, for accrued bonuses and other owed amounts totaling $550,792. The Company reserved 367,195 shares of common stock under the Amended and Restated SIP for issuance to Mr. Ross upon conversion of the shares of Series D Convertible Preferred Stock.

On December 31, 2025, the Company issued 69,381 shares of Series D Convertible Preferred Stock to Corey Lambrecht, the Company's COO, President and a director, for accrued bonuses, other owed amounts and accrued board member fees totaling $520,351. The Company reserved 346,905 shares of common stock under the Amended and Restated SIP for issuance to Mr. Lambrecht upon conversion of the shares of Series D Convertible Preferred Stock.

On December 31, 2025, the Company issued 23,923 shares of Series D Convertible Preferred Stock to Michael Dean Smith, an independent director of the Company, for accrued board member fees totaling $179,417. The Company reserved 119,615 shares of common stock under the Amended and Restated SIP for issuance to Mr. Smith upon conversion of the shares of Series D Convertible Preferred Stock.

On December 31, 2025, the Company issued 23,923 shares of Series D Convertible Preferred Stock to C. Stephen Cochennet, an independent director of the Company, for accrued board member fees totaling $179,417. The Company reserved 119,615 shares of common stock under the Amended and Restated SIP for issuance to Mr. Cochennet upon conversion of the shares of Series D Convertible Preferred Stock.

On December 31, 2025, the Company issued 20,439 shares of Series D Convertible Preferred Stock to Larry Sinks, an independent director of the Company, for accrued board member fees of $153,292. The Company reserved 102,195 shares of common stock under the Amended and Restated SIP for issuance to Mr. Sinks upon conversion of the shares of Series D Convertible Preferred Stock issued for accrued board member fees.

Other than the foregoing, none of the directors or executive officers of the Company, nor any person who owned of record or was known to own beneficially more than 5% of the Company's outstanding shares of its common stock, nor any associate or affiliate of such persons or companies, has any material interest, direct or indirect, in any transaction that has occurred during the past fiscal year, or in any proposed transaction, which has materially affected or will affect the Company.

<u>Review, Approval or Ratification of Transactions with Related Persons</u>

Although we adopted a Code of Ethics, we still rely on our Board to review related party transactions on an ongoing basis to prevent conflicts of interest. Our Board reviews a transaction in light of the affiliations of the director, officer or employee and the affiliations of such person's immediate family. Transactions are presented to our Board for approval before they are entered into or, if this is not possible, for ratification after the transaction has occurred. If our Board finds that a conflict of interest exists, then it will determine the appropriate remedial action, if any. Our Board approves or ratifies a transaction if it determines that the transaction is consistent with the best interests of the Company.

**PROPOSAL 2. RATIFICATION OF THE APPOINTMENT OF GBQ PARTNERS LLC AS THE COMPANY'S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, 2026** 

American Rebel's audit committee appointed GBQ Partners LLC ("GBQ") as its independent registered public accounting firm for the fiscal year ending December 31, 2026, and the Company is asking stockholders to ratify that appointment. Although current law, rules, and regulations require American Rebel's independent auditor to be engaged, retained, and supervised by the audit committee of the board of directors, American Rebel's board considers the selection of the independent auditor to be an important matter of stockholder concern and is submitting the selection of GBQ for ratification by stockholders as a matter of good corporate practice.

It is expected that a representative of GBQ will <u>not</u> be present at the annual meeting.

The vote of holders of common stock holding in the aggregate a majority of the voting power of American Rebel's stock present at the meeting is required to approve the ratification of the selection of GBQ.

 **

***THE BOARD OF DIRECTORS RECOMMENDS A VOTE <u>FOR</u> THE RATIFICATION OF THE APPOINTMENT OF GBQ PARTNERS LLC AS THE COMPANY'S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING DECEMBER 31, 2026.***

 **

The following table presents the fees for professional audit services rendered by GBQ for the audit of the Company's annual financial statements for the years ended December 31, 2025 and December 31, 2024. All services reflected in the following fee table for 2025 and 2024 were pre**-**approved, respectively, in accordance with the policy of the Board.

---

| | | |
|:---|:---|:---|
|  | **December 31, 2025** | **December 31, 2024** |
| Audit fees (1) | $280000 | $215000 |
| Audit-related fees |  |  |
| Tax fees |  |  |
| All other fees | - | - |
| Total Fees | $280000 | $215000 |

---

Notes:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Audit
 fees consist of audit and review services filed with the SEC for the years ended December 31, 2025 and 2024.

In its capacity, the audit committee of the Board pre-approves all audit (including audit-related) and permitted non-audit services to be performed by the independent auditors. The committee will annually approve the scope and fee estimates for the year-end audit to be performed by the Company's independent auditors for the fiscal year. With respect to other permitted services, the committee pre-approves specific engagements, projects and categories of services on a fiscal year basis, subject to individual project and annual maximums. To date, the Company has not engaged its auditors to perform any non-audit related services.

**PROPOSAL 3. APPROVE/RATIFY THE ADOPTION OF THE SIP**

On April 2, 2025, the Board approved the original 2025 Stock Incentive Plan, and the plan was approved by written consent of stockholders on the same date. On December 31, 2025, the Board approved the Amended and Restated 2025 Stock Incentive Plan (the "SIP"). The Board is submitting the Amended and Restated 2025 Stock Incentive Plan to stockholders for approval at the Annual Meeting.

<u> </u>

The SIP is intended to enable the Company to continue to attract able employees, officers, directors and consultants and to provide a means whereby those individuals upon whom the responsibilities rest for growth of the Company, and whose present and potential contributions are of importance, can acquire and maintain Common Stock ownership, thereby strengthening their concern for the Company's welfare. The aggregate maximum number of shares of Common Stock (including shares underlying options or the conversion of shares of Series D Convertible Preferred Stock) that may be issued under the SIP pursuant to past or future awards of Restricted Shares, Shares underlying the conversion of currently outstanding preferred stock issued for services or Options will be limited to 1,250,000 shares of Common Stock, which shall not be adjusted upon the enactment of a reverse stock split. The number of shares of Common Stock that are the subject of awards under the SIP which are forfeited or terminated, are settled in cash in lieu of shares of Common Stock or in a manner such that all or some of the shares covered by an award are not issued to a participant or are exchanged for awards that do not involve shares will again immediately become available to be issued pursuant to awards granted under the SIP. If shares of Common Stock are withheld from payment of an award to satisfy tax obligations with respect to the award, those shares of Common Stock will be treated as shares that have been issued under the SIP and will not again be available for issuance under the SIP.

The purpose of the SIP is to offer all our employees, directors, and key consultants an opportunity to acquire a proprietary interest in our success and remain in service to the Company and to attract new employees, directors and consultants. The SIP provides both for the direct award of shares, for the grant of options to purchase shares, as well as for the grant of Stock Appreciation Rights (SARs). Options granted under the SIP may include non-statutory options as well as incentive stock options intended to qualify under Section 422 of the Internal Revenue Code.

The Board of Directors believes that it is in the best interests of the Company and our stockholders to approve/ratify the SIP. There are relatively few shares available for grant under the existing stock incentive plans of the Company. The Board believes that equity awards assist in retaining, motivating and rewarding employees, executives and consultants by giving them an opportunity to obtain long-term equity participation in the Company. In addition, equity awards are an important contributor to aligning the incentives of the Company's employees with the interests of our stockholders. The Board also believes equity awards are essential to attracting new employees and retaining current employees. Further, the granting of options to new and existing employees frequently permits the Company to pay lower salaries than otherwise might be the case. The Board of Directors believes that to remain competitive with other companies in our long-term incentive plans, the Company must continue to provide employees with the opportunity to obtain equity in the Company and that an inability to offer equity incentives to new and current employees would put the Company at a competitive disadvantage in attracting and retaining qualified personnel.

**Summary of the SIP**

The following paragraphs provide a summary of the principal features of the SIP and its operation. The following summary is qualified in its entirety by reference to the SIP as set forth in <u>Appendix A</u> to this Proxy Statement.

***Objectives.*** The objective of the SIP is to provide incentives to our key employees, directors and consultants to achieve financial results aimed at increasing stockholder value and attracting talented individuals to us. Persons eligible to be granted stock options or restricted stock under the SIP will be those persons whose performance, in the judgment of the Compensation Committee of our Board of Directors, can have significant impact on our success.

***Oversight***. Our Board will administer the SIP by making determinations regarding the persons to whom options or restricted stock should be granted and the amount, terms, conditions and restrictions of the awards. The Board also has the authority to interpret the provisions of the SIP and to establish and amend rules for its administration subject to the SIP's limitations.

***Number of Shares of Common Stock Available Under the SIP****.* A total of 1,250,000 shares of our Common Stock are reserved for issuance under the SIP.

***Types of Grants.*** The SIP allows for the grant of incentive stock options, non-qualified stock options and restricted stock awards, including the conversion of Series D Convertible Preferred Stock previously granted to consultants into shares of Common Stock under the SIP. The SIP does not specify what portion of the awards may be in the form of incentive stock options, non-statutory options or restricted stock. Incentive stock options awarded to our employees are qualified stock options under the Internal Revenue Code.

***Statutory Conditions on Stock Option—Exercise Price.*** Incentive stock options granted under the SIP must have an exercise price at least equal to 100% of the fair market value of the Common Stock as of the date of grant. Incentive stock options granted to any person who owns, immediately after the grant, stock possessing more than 10% of the combined voting power of all classes of our stock, or of any parent or subsidiary corporation, must have an exercise price at least equal to 110% of the fair market value of the Common Stock on the date of grant. Non-statutory stock options may have an exercise price at least equal to 100% of the fair market value of the Common Stock as of the date of the grant.

***- Dollar limit.*** The aggregate fair market value, determined as of the time an incentive stock option is granted, of the Common Stock with respect to which incentive stock options are exercisable by an employee for the first time during any calendar year cannot exceed $100,000. However, there is no aggregate dollar limitation on the amount of non-statutory stock options that may be exercisable for the first time during any calendar year.

***- Expiration date***. Any option granted under the SIP will expire at the time fixed by our Board of Directors, which cannot be more than ten years after the date it is granted or, in the case of any person who owns more than 10% of the combined voting power of all classes of our stock or of any subsidiary corporation, not more than five years after the date of grant.

***- Exercisability.*** Our Board may also specify when all or part of an option becomes exercisable, but in the absence of such specification, the option will ordinarily be exercisable in whole or in part at any time during its term. However, the board of directors may accelerate the exercisability of any option at its discretion.

***- Assignability.*** Options granted under the SIP are not assignable. Incentive stock options may be exercised only while we employ the optionee or within twelve months after termination by reason of death or disabilities or within three months after termination for any other reason.

***Payment upon Exercise of Options.*** Payment of the exercise price for any option may be in cash, or with our consent, by withheld shares which, upon exercise, have a fair market value at the time the option is exercised equal to the option price (plus applicable withholding tax) or in the form of shares of Common Stock, subject to restrictions.

***Restricted Stock.*** Our Board is authorized to grant restricted stock awards. A restricted stock grant is a grant of shares of our Common Stock, which is subject to restrictions on transferability, risk of forfeiture and other restrictions and which may be forfeited in the event of certain terminations of employment or service prior to the end of a restricted period specified by the Board of Directors. A participant granted restricted stock generally has all the rights of a stockholder, unless otherwise determined by the Compensation Committee.

***Merger or Sale of Assets***. If we merge with or into another corporation, or sell all or substantially all our assets, any unvested Awards will vest immediately prior to closing of the event resulting in the change of control, and the Board shall have the power and discretion to provide for each award holder's election alternatives regarding the terms and conditions for the exercise of such awards. The alternative may provide that each outstanding stock option and restricted stock award will be assumed or substituted for by the successor corporation (or a parent or subsidiary or such successor corporation). If there is no assumption or substitution of outstanding awards, the administrator will provide notice to the recipient of their alternatives regarding their right to exercise the stock option as to all the shares subject to the stock option.

***Amendment and Termination of the SIP.*** The administrator has the authority to amend, alter, suspend, or terminate the SIP, except that stockholder approval will be required for any amendment to the SIP to the extent required by any applicable law, regulation, or Nasdaq or stock exchange rule. Any amendment, alteration, suspension, or termination will not, without the consent of the participant, materially adversely affect any rights or obligations under any stock option or restricted stock award previously granted. The SIP has a term of five (5) years beginning April 2, 2025, unless terminated earlier by the administrator.

**Federal Tax Aspects**

The following summary is a brief discussion of certain federal income tax consequences to U.S. taxpayers and to the Company of stock option and restricted stock awards granted under the SIP. This summary is not intended to be a complete discussion of all the federal income tax consequences of the SIP or of all the requirements that must be met in order to qualify for the tax treatment described below. The following summary is based upon the provisions of U.S. federal tax law in effect on the date hereof, which is subject to change (perhaps with retroactive effect) and does not constitute tax advice. In addition, because tax consequences may vary, and certain exceptions to the general rules discussed in this summary may be applicable, depending upon the personal circumstances of individual recipients and each recipient should consider his or her personal situation and consult with his or her own tax advisor with respect to the specific tax consequences applicable to him or her. The following assumes stock options have been granted at an exercise price per share at least equal to 100% of the fair market value of the Company's common stock on the date of grant.

***Tax consequences of nonqualified stock options***. In general, an employee, director or consultant will not recognize income at the time of the grant of nonqualified options under the SIP. When an optionee exercises a nonqualified stock option, he or she generally will recognize ordinary income equal to the excess, if any, of the fair market value (determined on the day of exercise) of the shares of the Common Stock received over the option exercise price. The tax basis of such shares to the optionee will be equal to the exercise price paid plus the amount of ordinary income includible in his or her gross income at the time of the exercise. Upon a subsequent sale or exchange of shares acquired pursuant to the exercise of a nonqualified stock option, the optionee will have taxable capital gain or loss, measured by the difference between the amount realized on the sale or exchange and the tax basis of the shares. The capital gain or loss will be short-term or long-term depending on holding period of the shares sold.

***Tax consequences of incentive stock options***. In general, an employee will not recognize income on the grant of incentive stock options under the SIP. Except with respect to the alternative minimum tax, an optionee will not recognize income on the exercise of an incentive stock option unless the option exercise price is paid with stock acquired on the exercise of an incentive stock option and the following holding period for such stock has not been satisfied. For purposes of the alternative minimum tax, however, an optionee will be required to treat an amount equal to the difference between the fair market value (determined on the day of exercise) of our shares of the Common Stock received and the exercise price as an item of adjustment in computing the optionee's alternative minimum taxable income.

An optionee will recognize long-term capital gain or loss on a sale of the shares acquired on exercise, provided the shares acquired are not sold or otherwise disposed of before the earlier of: (i) two years from the date of grant of the option, or (ii) one year from the date of exercise of the option. In general, the amount of gain or loss will equal the difference, if any, between the sale price of such shares and the exercise price. If the stock is not held for the required period of time, the optionee will recognize ordinary income to the extent the fair market value (determined on the day of exercise) of the stock exceeds the option price, but limited to the gain recognized on sale. The balance of any such gain will be a short-term or long-term capital gain (depending on the applicable holding period).

For the exercise of a stock option to qualify for the foregoing incentive stock option tax treatment, an optionee generally must be our employee continuously from the date of the grant until any termination of employment, and in the event of a termination of employment, the stock option must be exercised within three months after the termination.

***Tax consequences of restricted stock awards***. In general, the recipient of a stock award that is not subject to restrictions will recognize ordinary income at the time the shares are received equal to the excess, if any, of the fair market value of the shares received over the amount, if any, the recipient paid in exchange for the shares. If, however, the shares are subject to vesting or other restrictions (that is, they are nontransferable and subject to a substantial risk of forfeiture) when the shares are granted (for example, if the employee is required to work for a period of time in order to have the right to sell the stock), the recipient generally will not recognize income until the shares becomes vested or the restrictions otherwise lapse, at which time the recipient will recognize ordinary income equal to the excess, if any, of the fair market value of the shares on the date of vesting (or the date of the lapse of a restriction) less the amount, if any, the recipient paid in exchange for the shares. If the shares are forfeited under the terms of the restricted stock award, the recipient will not recognize income and will not be allowed an income tax deduction with respect to the forfeiture.

A recipient may file an election under Section 83(b) of the Internal Revenue Code with the Internal Revenue Service within thirty (30) days of his or her receipt of a restricted stock award to recognize ordinary income, as of the award date, equal to the excess, if any, of the fair market value of the shares on the award date less the amount, if any, the recipient paid in exchange for the shares. If a recipient makes a Section 83(b) election, then the recipient will not otherwise be taxed in the year the vesting or restriction lapses, and, if the stock award is forfeited, he or she will not be allowed an income tax deduction. If the recipient does not make a Section 83(b) election, dividends paid to the recipient on the shares prior to the date the vesting or restrictions lapse will be treated as compensation income.

The recipient's tax basis for the determination of gain or loss upon the subsequent disposition of shares acquired as stock awards will be the amount paid for such shares plus the amount includible in his or her gross income as compensation in respect of such shares.

***Withholding and other consequences***. Any compensation includible in the gross income of a recipient will be subject to appropriate federal and state income tax withholding.

***Tax effect for the Company***. We are generally entitled to an income tax deduction in connection with a stock option or restricted stock award granted under the SIP in an amount equal to the ordinary income realized by a recipient at the time the recipient recognizes such income (for example, the exercise of a nonqualified stock option). Special rules may limit the deductibility of compensation paid to our Chief Executive Officer and to each of our four most highly compensated executive officers under Section 162(m) of the Internal Revenue Code to the extent that annual compensation paid to any of the foregoing individuals exceeds $1,000,000.

**THE FOREGOING IS ONLY A SUMMARY OF THE EFFECT OF FEDERAL INCOME TAXATION UPON PARTICIPANTS AND THE COMPANY WITH RESPECT TO THE GRANT AND EXERCISE OF STOCK OPTIONS, STOCK APPRECIATION RIGHTS, AND RESTRICTED STOCK AWARDS UNDER THE SIP. IT DOES NOT PURPORT TO BE COMPLETE AND DOES NOT DISCUSS THE TAX CONSEQUENCES OF A RECIPIENT'S DEATH OR THE PROVISIONS OF THE INCOME TAX LAWS OF ANY MUNICIPALITY STATE OR FOREIGN COUNTRY IN WHICH THE RECIPIENT MAY RESIDE. THE FOREGOING SUMMARY IS NOT INTENDED OR WRITTEN TO BE USED, AND IT CANNOT BE USED BY ANY TAXPAYER, TO AVOID PENALTIES THAT MAY BE IMPOSED ON THE TAXPAYER.**

Because awards under the SIP are discretionary, future benefits or amounts that will be received by or allocated to any participant under the SIP are not presently determinable, except to the extent otherwise described in this Proxy Statement with respect to currently outstanding securities.

**Vote Required and Recommendation**

The affirmative vote of the holders of a majority of the votes cast will be required to ratify the adoption of the SIP.

***THE BOARD OF DIRECTORS RECOMMENDS A VOTE <u>FOR</u> THE PROPOSAL TO APPROVE/RATIFY THE AMENDED AND RESTATED 2025 STOCK INCENTIVE PLAN.***

**PROPOSAL 4. THE REVERSE STOCK SPLIT(S) PROPOSAL** 

Our Board has approved, and is recommending that our stockholders approve, proposed amendments to our Second Amended and Restated Articles of Incorporation (the "**Articles**") to effect reverse stock splits ("**Reverse Stock Splits**", each a "**Reverse Stock Split**") of all of the issued and outstanding shares of our Common Stock at a ratio for each Reverse Stock Split of between one-for-two (1:2) and one-for-one hundred (1:100) (inclusive), with such ratio to be determined at the sole discretion of our Board and with such Reverse Stock Splits to be effected at such time and date, if at all, as determined by our Board in its sole discretion at any time within the following twelve months. The text of the proposed form of Certificate of Amendment to our Articles (the "**Certificate of Amendment**") to effect a Reverse Stock Split is attached as **Appendix A** to this Proxy Statement. However, the text of the proposed Certificate of Amendment is subject to revision to include such changes as may be required by the Secretary of State of the State of Nevada and as our Board deems necessary or advisable to effect the proposed amendment of our Articles.

This approval would be in addition to the current reverse stock split of up to 1-for-250 approved by a majority of our stockholders via written consent on April 8, 2026, which may be implemented on or after May 11, 2026.

By approving this proposal, stockholders will approve one amendment or a series of amendments to our Articles pursuant to which any whole number of outstanding shares between and including two and one hundred would be combined into one share of our Common Stock, and authorize our Board to file only one such amendment, as determined by our Board in the manner described herein, and to abandon each amendment not selected by the Board. Our Board believes that stockholder approval of amendments granting our Board this discretion, rather than approval of a specified stock split ratio, provides our Board with maximum flexibility to react to then-current market conditions and, therefore, is in the best interests of the Company and its stockholders. Our Board may effect one or more Reverse Stock Splits as a result of this authorization at any time within the twelve months following the approval of a Reverse Stock Splits at this meeting. Our Board may also elect not to do any Reverse Stock Splits. Reverse Stock Splits will take effect, if at all, only after being (i) approved by the affirmative vote of a majority of the shares of outstanding Common Stock entitled to vote on the matter, (ii) deemed by the Board to be in the best interests of the Company and its stockholders, and (iii) after filing an amendment to our Articles with the Secretary of State of the State of Nevada. If the Certificate of Amendment is filed with the Secretary of State of the State of Nevada, the Certificate of Amendment will effect a Reverse Stock Split by reducing the outstanding number of shares of the Common Stock by the ratio to be determined by the Board, but will not increase the par value of the Common Stock, and will not change the number of authorized shares of the Common Stock. If the Board does not implement any approved Reverse Stock Splits prior to the one-year anniversary of this meeting, the Board will seek stockholder approval before implementing any Reverse Stock Split after that time.

You should keep in mind that the implementation of a reverse stock split does not have an effect on the intrinsic value of our business or your proportional ownership in it. You should also consider that in many cases, the market price of our Common Stock may decline following a reverse stock split.

**<u>Purpose of a Reverse Stock Split</u>**

The primary purpose of implementing a Reverse stock split would be to raise the per share trading price of our common stock. Certain broker-dealers in the Company's securities classify any security trading below $5.00 per share to be a "penny stock" and the Company has committed to do everything within its power to maintain a stock price above $5.00 and avoid being considered a "penny stock."

An increase in the per share trading value of our common stock would be beneficial because it would:

● improve the perception of our common stock as an investment security;

● reset our stock price to more normalized trading levels in the face of potentially extended market dislocations;

● assist with future potential capital raises;

● avoid being considered or designated as a "penny stock";

● appeal to a broader range of investors to generate greater investor interest in us; and

● reduce stockholder transaction costs because investors would pay lower commission to trade a fixed dollar amount of our stock if our stock price were higher than they would if our stock price were lower.

You should consider that, although our Board believes that a reverse stock split will in fact increase the trading price of our common stock, in many cases, because of variables outside of our control (such as market volatility, investor response to the news of a proposed reverse stock split and the general economic environment), the market price of our Common Stock may in fact decline in value after effecting a Reverse Stock Split. You should also keep in mind that the implementation of a reverse stock split does not have an effect on the actual or intrinsic value of our business or a stockholder's proportional ownership in our company. However, should the overall value of our Common Stock decline after the proposed Reverse Stock Split, then the actual or intrinsic value of the shares of our Common Stock held by you will also proportionately decrease as a result of the overall decline in value.

Our common stock is currently listed on the Nasdaq Capital Market, which has as one of its continued listing requirements a minimum bid price of at least $1.00 per share. Recently our common stock has traded below $1.00 per share. As a result thereof, on February 4, 2026, the Company received a written notice (the "Notice") from the Nasdaq Listing Qualifications Department of The Nasdaq Stock Market LLC ("Nasdaq") indicating that the Nasdaq staff (the "Staff") determined that the Company's common stock failed to maintain a minimum bid price of $1.00 per share for 30 consecutive business days, in violation of Nasdaq Listing Rule 5550(a)(2) (the "Rule"). While companies are typically afforded a 180-calendar-day compliance period to comply with the Rule, the Staff concluded that the Company was not eligible for the compliance period pursuant to Nasdaq Listing Rule 5810(c)(3)(A)(iv) due to the fact that the Company effected four reverse stock splits since October of 2024, specifically a 1-for-9 reverse stock split on October 2, 2024, a 1-for-25 reverse stock split on March 31, 2025 , a 1-for-20 reverse stock split on October 3, 2025, and a 1-for-20 reverse stock split on February 2, 2026, resulting in a cumulative ratio of 1-for-90,000. Listing Rule 5810(c)(3)(A) states in part, "if a Company's security fails to meet the continued listing requirement for minimum bid price and the Company has effected a reverse stock split over the prior one-year period; or has effected one or more reverse stock splits over the prior two-year period with a cumulative ratio of 250 shares or more to one, then the Company shall not be eligible for any compliance period specified in this Rule 5810(c)(3)(A) and the Listing Qualifications Department shall issue a Staff Delisting Determination under Rule 5810 with respect to that security." As a result of non-compliance with the Rule, the Staff determined to delist the Company's securities (common stock ("AREB") and publicly traded warrants ("AREBW")) from The Nasdaq Capital Market at the opening of business on February 13, 2026, unless the Company was to request an appeal of the determination by February 11, 2026. On February 11, 2026, the Company requested a hearing and appeal the Staff's delisting determination. The filing of the hearing request resulted in a stay of any suspension or delisting action pending the conclusion of the hearing process. The Nasdaq appeal hearing was held on March 24, 2026. On March 23, 2026, the Company effectuated a 1-for-100 reverse stock split, which resulted in the Company failing to comply with the minimum 500,000 publicly held shares requirement for continued inclusion set forth in Nasdaq Listing Rule 5550(a)(4). The Company's common stock was halted from trading pending compliance with the minimum publicly held share rule through April 27, 2026.

A Reverse split may help to maintain the listing of our common stock on the Nasdaq Capital Market.

Reducing the number of outstanding shares of our common stock should, absent other factors, increase the per share market price of our common stock, although we cannot provide any assurance that we will be able to meet or maintain a bid price over the minimum bid price requirement for continued listing on the Nasdaq Capital Market or any other exchange.

Delisting from the Nasdaq Capital Market may adversely affect our ability to raise additional financing through the public or private sale of equity securities, may significantly affect the ability of investors to trade our securities and may negatively affect the value and liquidity of our common stock. Delisting also could have other negative results, including the potential loss of employee confidence, the loss of institutional investors or interest in business development opportunities.

If we are delisted from the Nasdaq Capital Market and we are not able to list our common stock on another exchange, our common stock could be quoted on the OTC Bulletin Board or in the "pink sheets." As a result, we could face significant adverse consequences including, among others:

● a limited availability of market quotations for our securities;

● a determination that our common stock is a "penny stock" which will require brokers trading in our common stock to adhere to more stringent rules and possibly result in a reduced level of trading activity in the secondary trading market for our securities;

● a limited amount of news and little or no analyst coverage of our company;

● we would no longer qualify for exemptions from state securities registration requirements, which may require us to comply with applicable state securities laws; and

● a decreased ability to issue additional securities (including pursuant to short-form registration statements on Form S-3) or obtain additional financing in the future.

**<u>Criteria to be Used for Determining Whether to Implement a Reverse Stock Split</u>**

In determining whether to implement a Reverse Stock Split and which Reverse Stock Split ratio to implement, if any, following receipt of stockholder approval of this Proposal 4, our Board may consider, among other things, various factors, such as:

● the historical trading price and trading volume of our Common Stock;

● the then-prevailing trading price and trading volume of our Common Stock and the expected impact of a Reverse Stock Split on the trading market for our Common Stock in the short- and long-term;

● the continued listing requirements for our Common Stock on Nasdaq;

● which Reverse Stock Split ratio would result in the least administrative cost to us; and

● prevailing general market and economic conditions.

The failure of our stockholders to approve this Proposal 4 could have serious, adverse effects on us and our stockholders. If we are unable to implement a Reverse Stock Split in order to increase the price per share of our common stock to $1.00 or higher, we could be delisted from Nasdaq. If Nasdaq delists the Common Stock, our shares may then trade on the Over-the Counter market or other small trading markets, such as the pink sheets. In that event, the Common Stock could trade thinly as a microcap or penny stock, adversely decrease to nominal levels of trading and be avoided by retail and institutional investors, resulting in the impaired liquidity of our shares.

Our Board reserves the right to abandon a Reverse Stock Split without further action by our stockholders at any time before the effectiveness of our Certificate of Amendment, even if a Reverse Stock Split has been authorized by our stockholders. By voting in favor of a Reverse Stock Split Proposal, you are expressly authorizing our Board to determine not to proceed with, and abandon, a Reverse Stock Split, or series of Reverse Stock Splits, if it should so decide.

**<u>Effects of a Reverse Stock Split</u>**

**Reduction of Shares Held by Individual Stockholders**. After the Effective Date each Common Stockholder will own fewer shares of American Rebel's Common Stock. However, a Reverse Stock Split will affect all of the Common Stockholders uniformly and will not affect any Common Stockholder's percentage ownership interests in American Rebel, except to the extent that a Reverse Stock Split results in any of its stockholders owning a fractional share as described below. Any fractional share shall be rounded up to the nearest whole share. Further, at the option of the Board, on the Effective Date the Board may choose to implement a provision that provides any stockholder as of the Effective Date who owns at least 100 shares will not own less than 100 shares as a result of a Reverse Stock Split.

**Change in Number and Exercise Price of Employee and Equity Awards**. A Reverse Stock Split will reduce the number of shares of Common Stock available for issuance under American Rebel's equity compensation arrangements in proportion to the split ratio. Under the terms of its outstanding equity and option awards, a Reverse Stock Split will cause a reduction in the number of shares of Common Stock issuable upon exercise or vesting of such awards in proportion to the split ratio of a Reverse Stock Split which is ultimately approved by the Board and will cause a proportionate increase in the exercise price of such awards to the extent they are stock options. The number of shares of Common Stock issuable upon exercise or vesting of stock option awards will be rounded to the nearest whole share and no cash payment will be made in respect of such rounding. Except as otherwise expressly provided in the governing instrument for a particular security, outstanding equity awards and other derivative securities will be adjusted in accordance with their terms. However, as described below, the conversion and voting rights of the Company's outstanding Series A Preferred Stock and the conversion rights of the Company's outstanding Series C and Series D Preferred Stock are not expected to be adjusted by a Reverse Stock Split.

**Authorized Shares of Common Stock.** A Reverse Stock Split, if implemented, would not change the number of authorized shares of the Common Stock as designated by American Rebel's Articles of Incorporation. Therefore, because the number of issued and outstanding shares of Common Stock would decrease, the number of shares remaining available for issuance under American Rebel's authorized shares of Common Stock would increase.

The additional shares of Common Stock that would become available for issuance if a Reverse Stock Split is implemented could also be used by American Rebel's management to oppose a hostile takeover attempt or delay or prevent changes of control or changes in or removal of management, including transactions that are favored by a majority of the stockholders or in which the stockholders might otherwise receive a premium for their shares over then-current market prices or benefit in some other manner. Although the proposed Reverse Stock Split has been prompted by business and financial considerations, stockholders nevertheless should be aware that this action could facilitate future efforts by American Rebel's management to deter or prevent a change in control.

American Rebel has no current specific plans for the issuance of the Common Stock, which would become newly available as a result of a Reverse Stock Split. Any future issuance will have the effect of diluting the percentage of stock ownership and voting rights of the present holders of American Rebel's Common Stock.

**Other Effects on Outstanding Shares.** If a Reverse Stock Split is implemented, the rights and preferences of the outstanding shares of the Common Stock would remain the same after a Reverse Stock Split. Each share of Common Stock issued pursuant to a Reverse Stock Split would be fully paid and non-assessable.

**No Effect on Series A Preferred Stock Voting and Conversion.** The voting and conversion rights attributed to the Series A Preferred shall remain unaffected by a Reverse Stock Split, if implemented, (each share of Series A Preferred shall continue to have 1,000:1 voting rights and 500:1 conversion rights).

**No Effect on Series C and Series D Preferred Stock Conversion.** The conversion rights attributed to the Series C and D Preferred shall remain unaffected by a Reverse Stock Split, if implemented, (each share of Series C and D Preferred shall continue to have 5:1 conversion rights).

**Regulatory Effects**. American Rebel's Common Stock is currently registered under Section 12(b) of the Exchange Act, and is subject to the periodic reporting and other requirements of the Exchange Act. A Reverse Stock Split will not affect the registration of the Common Stock under the Exchange Act or American Rebel's obligation to publicly file financial and other information with the SEC. Although the Board believes a reverse stock split may assist in addressing Nasdaq's minimum bid price requirement, there can be no assurance that a Reverse Stock Split will restore or maintain the Company's Nasdaq listing, that trading in the Company's common stock will resume on Nasdaq, or that the Company will satisfy Nasdaq's other continued-listing requirements, including requirements relating to publicly held shares or public float.

In addition to the above, a Reverse Stock Split will have the following effects upon American Rebel's Common Stock:

● The number of shares owned by each holder of Common Stock will be reduced, however, at the option of the Board, on the Effective Date the Board may choose to implement a provision that provides that no current owner of 100 or more shares will be reduced to less than 100 shares;

● The per share loss and net book value of American Rebel's Common Stock will be increased because there will be a lesser number of shares of its Common Stock outstanding;

● The par value of the Common Stock will remain $0.001 per share;

● The stated capital on American Rebel's balance sheet attributable to the Common Stock will be decreased and the additional paid-in capital account will be credited with the amount by which the stated capital is decreased; and

● All outstanding options, warrants, and convertible securities entitling the holders thereof to purchase shares of Common Stock, if any, will enable such holders to purchase, upon exercise thereof, fewer of the number of shares of Common Stock which such holders would have been able to purchase upon exercise thereof immediately preceding a Reverse Stock Split, at the same total price (but a higher per share price) required to be paid upon exercise thereof immediately preceding a Reverse Stock Split.

Shares of Common Stock after a Reverse Stock Split will be fully paid and non-assessable. The amendment will not change any of the other the terms of American Rebel's Common Stock or Preferred Stock. The shares of Common Stock after a Reverse Stock Split will have the same voting rights and rights to dividends and distributions and will be identical in all other respects to the shares of Common Stock prior to a Reverse Stock Split.

Once American Rebel implements a Reverse Stock Split, the share certificates representing the shares will continue to be valid. In the future, new share certificates will be issued reflecting a Reverse Stock Split, but this in no way will affect the validity of your current share certificates. A Reverse Stock Split will occur without any further action on the part of American Rebel's stockholders. After the Effective Date each share certificate representing the shares prior to a Reverse Stock Split will be deemed to represent a smaller number of shares than the number presently shown on the certificate.

The actual number of outstanding shares of American Rebel's Common Stock after giving effect to a Reverse Stock Split, if and when effected will depend on the number of issued and outstanding shares at the time a Reverse Stock Split is effected and a Reverse Stock Split ratio that is ultimately determined by the Board. The table below shows a Reverse Stock Split ratio and the approximate number of authorized shares of Common Stock to be outstanding for various reverse split ratios:

---

| | | |
|:---|:---|:---|
| **Reverse Stock Split Ratio** | **Outstanding Shares** <br> **Before Reverse Stock Split<sup>(1)</sup>**  | **Outstanding Shares** <br> **After Reverse Stock Split<sup>(2)</sup>**  |
| 1-for-2 | 8171727 | 4085864 |
| 1-for-3 | 8171727 | 2723909 |
| 1-for-4 | 8171727 | 2042932 |
| 1-for-5 | 8171727 | 1634345 |
| 1-for-6 | 8171727 | 1361955 |
| 1-for-10 | 8171727 | 817173 |
| 1-for-25 | 8171727 | 326869 |
| 1-for-50 | 8171727 | 163435 |
| 1-for-100 | 8171727 | 81717 |

---

<sup>(1)</sup> Does not account for the additional issuance of shares of Common Stock after the date hereof as the result of future financings, conversion of outstanding derivative securities or other issuances, which may be substantial.

<sup>(2)</sup> This table includes the initial amount of round-up shares issued by DTC to beneficial shareholders of record as of March 20, 2026 who qualified for a round-lot shareholder issuance or a fractional share round-up in connection with the Company's March 23, 2026 1-for-100 reverse stock split. On April 6, 2026, the Company issued 3,218,299 shares for the beneficial holder round-up based on the final amount provided by DTC to the Company's transfer agent. As of May 5, 2026 the Company had 8,171,727 total shares outstanding. The table does not account for any additional fractional share rounding or any future determination by the Board regarding minimum round-lot protection.

Certificates representing the shares after a Reverse Stock Split will be issued in due course as share certificates representing shares prior to a Reverse Stock Split are tendered for exchange or transfer to American Rebel's transfer agent. **American Rebel request that stockholders do not send in any of their stock certificates at this time**.

As applicable, new share certificates evidencing new shares following a Reverse Stock Split that are issued in exchange for share certificates issued prior to a Reverse Stock Split representing old shares that are restricted shares will contain the same restrictive legend as on the old certificates. Also, for purposes of determining the term of the restrictive period applicable to the new shares after a Reverse Stock Split, the time period during which a stockholder has held their existing pre-Reverse Stock Split old shares will be included in the total holding period.

**<u>Possible Disadvantages of Reverse Stock Split</u>**

Even though the Board believes that the potential advantages of a Reverse Stock Split outweigh any disadvantages that might result, the following are some of the possible disadvantages of a Reverse Stock Split:

● The reduced number of outstanding shares of our Common Stock resulting from a Reverse Stock Split could adversely affect the liquidity of our Common Stock.

● Based on the experience of certain other companies that have effected reverse stock splits, a Reverse Stock Split could result in a devaluation of our market capitalization and the trading price of our Common Stock, on an actual or an as-adjusted basis.

● There can be no assurance that the market price per new share of our Common Stock after a Reverse Stock Split will increase in proportion to the reduction in the number of old shares of our Common Stock outstanding before a Reverse Stock Split. The effect of a Reverse Stock Split upon the market price of the Common Stock cannot be predicted with any certainty, and the history of similar reverse stock splits for companies in like circumstances is varied, particularly since some investors may view a reverse stock split negatively. For example, based on the closing market price of our Common Stock on May 5, 2026 of $0.24 per share of Common Stock, if the stockholders approve this proposal and the Board selects and implements a Reverse Stock Split ratio of 1-for-fifteen, there can be no assurance that the post-split market price of our Common Stock would be $3.60 per share or greater. Accordingly, the total market capitalization of our Common Stock after a proposed Reverse Stock Split may be lower than the total market capitalization before the proposed Reverse Stock Split and, in the future, the market price of our Common Stock following a Reverse Stock Split may not exceed or remain higher than the market price prior to the proposed Reverse Stock Split.

● While the Board believes that a higher stock price may help generate investor interest, there can be no assurance that a Reverse Stock Split will result in a per share price that will attract institutional investors or investment funds or that such share price will satisfy the investing guidelines of institutional investors or investment funds. As a result, the trading liquidity of our Common Stock may not necessarily improve.

● If a Reverse Stock Split is effected and the market price of our Common Stock declines, the percentage decline may be greater than would occur in the absence of a Reverse Stock Split. The market price of our Common Stock will, however, also be based on our performance and other factors, which are unrelated to the number of shares outstanding.

● The implementation of a Reverse Stock Split will effectively result in an increase in the authorized number of shares of Common Stock relative to the number of shares outstanding, which could, under certain circumstances, have anti-takeover implications by permitting issuances that would dilute the ownership of a person seeking to effect a hostile takeover or increase its percentage ownership. This Proposal 4 has been prompted by business and financial considerations and not by the threat of any hostile takeover attempt.

**<u>Procedure for Implementing a Reverse Stock Split</u>**

A Reverse Stock Split will become effective upon the filing of the amendment to the Articles of Incorporation with the Nevada Secretary of State. The timing of the filing of an amendment that will effectuate a Reverse Stock Split will be determined by the Board, at any time within 12 months, based on its evaluation as to when such action will be the most advantageous to American Rebel and its stockholders. In addition, the Board reserves the right, notwithstanding stockholder approval and without further action by the stockholders, to elect not to proceed with a Reverse Stock Split if, at any time prior to filing the amendment, the Board, in its sole discretion, determines that it is no longer in American Rebel's best interest and the best interests of its stockholders to proceed with a Reverse Stock Split. If an amendment effectuating a Reverse Stock Split has not been filed with the Secretary of State of the State of Nevada by the close of twelve months from the date of the Annual Meeting, the Board will abandon the Reverse Stock Splits.

After the filing of the amendment, American Rebel's Common Stock will have a new CUSIP number, which is a number used to identify its equity securities, and stock certificates with the older CUSIP number will need to be exchanged for stock certificates with the new CUSIP number by following the procedures described below.

As soon as practicable after a Reverse Stock Split American Rebel's transfer agent will act as exchange agent for purposes of implementing the exchange of stock certificates for record holders (i.e., stockholders who hold their shares directly in their own name and not through a broker). Record holders of pre-Reverse Stock Split shares will be asked to surrender to the transfer agent certificates representing pre-Reverse Stock Split shares in exchange for a book entry with the transfer agent or certificates representing post-Reverse Stock Split shares in accordance with the procedures to be set forth in a letter of transmittal to be sent by American Rebel. No new certificates will be issued to a stockholder until such stockholder has surrendered such stockholder's outstanding certificate(s) together with the properly completed and executed letter of transmittal to the exchange agent.

For street name holders of pre-Reverse Stock Split shares (i.e., stockholders who hold their shares through a broker), your broker will make the appropriate adjustment to the number of shares held in your account following the Effective Date.

**<u>STOCKHOLDERS SHOULD NOT DESTROY ANY STOCK CERTIFICATE(S) AND SHOULD NOT SUBMIT ANY CERTIFICATE(S) UNTIL REQUESTED TO DO SO.</u>**

No service charges, brokerage commissions or transfer taxes will be payable by any stockholder, except that if any new stock certificates are to be issued in a name other than that in which the surrendered certificate(s) are registered it will be a condition of such issuance that (1) the person requesting such issuance pays all applicable transfer taxes resulting from the transfer (or prior to transfer of such certificate, if any) or establishes to American Rebel's satisfaction that such taxes have been paid or are not payable, (2) the transfer complies with all applicable federal and state securities laws, and (3) the surrendered certificate is properly endorsed and otherwise in proper form for transfer.

**Fractional Shares**

No fractional shares of Common Stock will be issued as a result of a Reverse Stock Split. Instead, stockholders who otherwise would be entitled to receive fractional shares, upon surrender to the exchange agent of such certificates representing such fractional shares, will receive a number of shares rounded up to the nearest whole share.

**Accounting Matters**

The par value per share of American Rebel's Common Stock will remain unchanged at $0.001 per share after a Reverse Stock Split. As a result, on the Effective Date, the stated capital on American Rebel's consolidated balance sheet attributable to Common Stock will be reduced and the additional paid-in-capital account will be increased by the amount by which the stated capital is reduced. Per share net income or loss will be increased because there will be fewer shares of Common Stock outstanding. American Rebel does not anticipate that any other accounting consequences, including changes to the amount of stock-based compensation expense to be recognized in any period, will arise as a result of a Reverse Stock Split.

**Certain Federal Income Tax Consequences**

**Each stockholder is advised to consult their own tax advisor as the following discussion may be limited, modified or not apply based on your own particular situation.**

The following is a summary of important tax considerations of a Reverse Stock Split. It addresses only stockholders who hold the pre-Reverse Stock Split shares and post-Reverse Stock Split shares as capital assets. It does not purport to be complete and does not address stockholders subject to special rules, such as financial institutions, tax-exempt organizations, insurance companies, dealers in securities, mutual funds, foreign stockholders, stockholders who hold the pre-Reverse Stock Split shares as part of a straddle, hedge, or conversion transaction, stockholders who hold the pre-Reverse Stock Split shares as qualified small business stock within the meaning of Section 1202 of the Internal Revenue Code of 1986, as amended (the "**Code**"), stockholders who are subject to the alternative minimum tax provisions of the Code, and stockholders who acquired their pre-Reverse Stock Split shares pursuant to the exercise of employee stock options or otherwise as compensation. This summary is based upon current law, which may change, possibly even retroactively. It does not address tax considerations under state, local, foreign, and other laws. Furthermore, American Rebel has not obtained a ruling from the Internal Revenue Service or an opinion of legal or tax counsel with respect to the consequences of a Reverse Stock Split.

A Reverse Stock Split is intended to constitute a reorganization within the meaning of Section 368 of the Code. Assuming a Reverse Stock Split qualifies as reorganization, a stockholder generally will not recognize gain or loss on a Reverse Stock Split. The aggregate tax basis of the post-Reverse Stock Split shares received will be equal to the aggregate tax basis of the pre-Reverse Stock Split shares exchanged (excluding any portion of the holder's basis allocated to fractional shares), and the holding period of the post-Reverse Stock Split shares received will include the holding period of the pre-Reverse Stock Split shares exchanged.

**PLEASE CONSULT YOUR OWN TAX ADVISOR REGARDING THE U.S. FEDERAL, STATE, LOCAL, AND FOREIGN INCOME AND OTHER TAX CONSEQUENCES OF A REVERSE STOCK SPLIT IN YOUR PARTICULAR CIRCUMSTANCES UNDER THE INTERNAL REVENUE CODE AND THE LAWS OF ANY OTHER TAXING JURISDICTION.**

**To ensure compliance with Treasury Department Circular 230, each holder of Common Stock is hereby notified that: (a) any discussion of U.S. federal tax issues in this proxy statement is not intended or written to be used, and cannot be used, by such holder for the purpose of avoiding penalties that may be imposed on such holder under the Code; (b) any such discussion has been included by American Rebel in furtherance of a Reverse Stock Split on the terms described herein and (c) each such holder should seek advice based on its particular circumstances from an independent tax advisor.**

**No Appraisal Rights**

Under NRS, stockholders are not entitled to appraisal rights with respect to the proposed amendment to the Articles of Incorporation to effectuate a Reverse Stock Split.

**Anti-Takeover Effects of a Reverse Stock Split**

The overall effect of a Reverse Stock Split may be to render more difficult the accomplishment of mergers or the assumption of control by a principal stockholder and thus make the removal of management more difficult.

The effective increase in American Rebel's authorized and unissued shares as a result of a Reverse Stock Split could potentially be used by the Board to thwart a takeover attempt. The over-all effects of this might be to discourage, or make it more difficult to engage in, a merger, tender offer or proxy contest, or the acquisition or assumption of control by a holder of a large block of American Rebel's securities and the removal of incumbent management. A Reverse Stock Split could make the accomplishment of a merger or similar transaction more difficult, even if it is beneficial to stockholders. The Board might use the additional shares to resist or frustrate a third-party transaction, favored by a majority of the independent stockholders that would provide an above-market premium, by issuing additional shares to frustrate the takeover effort.

The Reverse Stock Splits proposal is not being conducted in an effort to take American Rebel private.

The form of amendment to Article VI of the Second Amended and Restated Articles of Incorporation is attached as Appendix B to this proxy statement.

**Vote required**

Approval of this proposal requires the affirmative vote of a majority of the outstanding shares of Common Stock entitled to vote on the proposal. Abstentions will have the effect of a vote "AGAINST" this proposal.

 **Board Recommendation**

 ***OUR BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE "FOR" THIS PROPOSAL TO APPROVE REVERSE STOCK SPLIT(S).***

**PROPOSAL 5. THE FORWARD STOCK SPLIT(S) PROPOSAL**

Our Board has approved, and is recommending that our stockholders approve, proposed amendments to our Articles to effect one or more forward stock splits of our Common Stock ("**Forward Stock Splits**", each a "**Forward Stock Split**") of all of the issued and outstanding shares of our Common Stock at a ratio in the range of two-to-one to one hundred-to-one of our Common Stock, with the number of Forward Stock Splits and the exact ratio of each Forward Stock Split to be determined at the discretion of the Company's Board of Directors and with each such Forward Stock Split to be effected at such time and date, if at all, as determined by the Company's Board of Directors at its sole discretion at any time within the following twelve months (the "**Forward Stock Split(s) Proposal**"). The text of the proposed form of Certificate of Amendment to our Articles (the "**Certificate of Amendment**") to effect a Forward Stock Split is attached as **Appendix B** to this Proxy Statement. However, the text of the proposed Certificate of Amendment is subject to revision to include such changes as may be required by the Secretary of State of the State of Nevada and as our Board deems necessary or advisable to effect the proposed amendment of our Articles.

By approving this proposal, stockholders will approve one amendment or a series of amendments to our Articles pursuant to which any whole number of outstanding shares between and including two and one hundred would be converted into multiple shares of our Common Stock, and authorize our Board to file only one such amendment, as determined by our Board in the manner described herein, and to abandon each amendment not selected by the Board. Our Board believes that stockholder approval of amendments granting our Board this discretion, rather than approval of a specified stock split ratio, provides our Board with maximum flexibility to react to then-current market conditions and, therefore, is in the best interests of the Company and its stockholders. Our Board may effect one or more Forward Stock Splits as a result of this authorization at any time within the twelve months following the approval of the Forward Stock Split(s) Proposal at this meeting. Our Board may also elect not to do any Forward Stock Splits. Forward Stock Splits will take effect, if at all, only after being (i) approved by the affirmative vote of a majority of the shares of outstanding Common Stock entitled to vote on the matter, (ii) deemed by the Board to be in the best interests of the Company and its stockholders, and (iii) after filing an amendment to our Articles with the Secretary of State of the State of Nevada. If the Certificate of Amendment is filed with the Secretary of State of the State of Nevada, the Certificate of Amendment will effect a Forward Stock Split by increasing the outstanding number of shares of the Common Stock by the ratio to be determined by the Board, but will not decrease the par value of the Common Stock, and will not change the number of authorized shares of the Common Stock. If the Board does not implement any approved Forward Stock Splits prior to the one-year anniversary of this meeting, the Board will seek stockholder approval before implementing any Forward Stock Split after that time.

You should keep in mind that the implementation of a forward stock split does not have an effect on the intrinsic value of our business or your proportional ownership in it.

**Background**

Our Common Stock is currently listed on The Nasdaq Stock Market LLC ("**Nasdaq**") under the symbol "AREB." In order for our Common Stock to continue to be listed on Nasdaq, we must satisfy various listing maintenance standards established by Nasdaq. As of the date of this Report, we believe we are currently in full compliance with the continued listing standards of Nasdaq, but we may not be able to remain in full compliance with Nasdaq's continued listing standards in the future.

**Reasons for the Proposed Forward Stock Split**

The Board's primary objective in proposing Forward Stock Split(s) is to undo (in whole or in part) the effect of any prior reverse stock splits and to make the Company's shares more accessible and attractive to a wider range of investors. This corporate action increases the number of outstanding shares while proportionally decreasing the price per share, without changing the Company's total market value.

By increasing the number of shares outstanding and reducing the per-share trading price, a forward stock split may enhance the overall liquidity of the Company's common stock. A lower trading price may make the stock more accessible to a broader range of investors, including retail investors who may view lower-priced shares as more affordable. Increased liquidity generally supports more efficient and orderly trading in the Company's common stock. Although the forward stock split does not by itself provide additional capital or change the Company's authorized shares, the increased number of outstanding shares may provide the Company with added flexibility in pursuing future financing transactions, equity-based compensation, or strategic opportunities that involve equity consideration. Such flexibility may support the Company's long-term growth and operational objectives.

**Criteria to be Used for Determining Whether to Implement Forward Stock Split**

In determining whether to implement a Forward Stock Split and which Forward Stock Split ratio to implement, if any, following receipt of stockholder approval of this Proposal, our Board may consider, among other things, various factors, such as:

● the historical trading price and trading volume of our Common Stock;

● the then-prevailing trading price and trading volume of our Common Stock and the expected impact of the Forward Stock Split on the trading market for our Common Stock in the short- and long-term;

● Increased affordability for investors when a stock's price becomes very high, it can be a barrier for many retail investors who may not be able to afford a single share (or a standard trading lot). A split brings the price down to a more "optimal" and "reachable" trading range, allowing a broader base of individuals to invest;

● which Forward Stock Split ratio would result in the least administrative cost to us; and

● prevailing general market and economic conditions.

Our Board reserves the right to not implement a Forward Stock Split without further action by our stockholders at any time, even if the Forward Stock Split has been authorized by our stockholders. By voting in favor of the Forward Stock Split, you are expressly authorizing our Board to determine not to proceed with, and forego, the Forward Stock Split, if it should so decide.

**Effect on Outstanding Common Stock and Authorized Common Stock**

After the effective date of any Foward Stock Split that our Board elects to implement, each stockholder will own an increased number of shares of Common Stock. The Forward Stock Split will be effected simultaneously for all issued and outstanding shares of Common Stock and the Forward Stock Split ratio will be the same for all issued and outstanding shares of Common Stock. Any Forward Stock Split will affect all of our stockholders uniformly and will not affect any stockholder's percentage of ownership interests in the Company. Voting rights and other rights and preferences of the holders of the Common Stock will not be affected by a Forward Stock Split. For example, a holder of 2% of the voting power of the outstanding shares of Common Stock immediately prior to a Forward Stock Split would continue to hold 2% of the voting power of the outstanding shares of Common Stock immediately after such Forward Stock Split. The number of stockholders of record will not be affected by a Forward Stock Split.

The table below shows a Reverse Stock Split ratio and the approximate number of authorized shares of Common Stock to be outstanding for various reverse split ratios:

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| | | |
|:---|:---|:---|
| **Reverse Stock Split Ratio** | **Outstanding Shares** <br> **Before Forward Stock Split<sup>(1)</sup>**  | **Outstanding Shares** <br> **After Forward Stock Split**  |
| 2-for-1 | 8171727 | 16343454 |
| 3-for-1 | 8171727 | 24515181 |
| 4-for-1 | 8171727 | 32686908 |
| 5-for-1 | 8171727 | 40858635 |
| 6-for-1 | 8171727 | 49030362 |
| 10-for-1 | 8171727 | 81717270 |
| 25-for-1 | 8171727 | 204293175 |
| 50-for-1 | 8171727 | 408586350 |
| 100-for-1 | 8171727 | 817172700 |

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<sup>(1)</sup> Does not account for the additional issuance of shares of Common Stock after the date hereof as the result of future financings, conversion of outstanding derivative securities or other issuances, which may be substantial.

An amendment to the Company's Articles of Incorporation will not change the terms of our Common Stock. The shares of new Common Stock will have the same voting rights and rights to dividends and distributions and will be identical in all other respects to the Common Stock now authorized. The Common Stock issued pursuant to a Forward Stock Split will remain fully paid and non-assessable. A Forward Stock Split is not intended as, and will not have the effect of, a "going private transaction" covered by Rule 13e-3 under the Exchange Act. We will continue to be subject to the periodic reporting requirements of the Exchange Act.

We are currently authorized to issue up to 600,000,000 shares of Common Stock under our Certificate of Incorporation. If approval for the Forward Stock Split(s) Proposal is obtained or a Forward Stock Split is effectuated, it will have no effect on the total number of shares of Common Stock we are authorized to issue under our Certificate of Incorporation. Therefore, upon effectiveness of a Forward Stock Split, the number of shares of Common Stock that are authorized and unissued will decrease relative to the number of issued and outstanding shares.

The Company does not have any issued or outstanding shares of preferred stock. If approval for the Forward Stock Split(s) Proposal is obtained or a Forward Stock Split is effectuated, it will not impact the number of authorized shares of our preferred stock.

**Effect on Outstanding Equity Awards**

If a Forward Stock Split is effected, the terms of equity awards granted under our incentive plans, including the per share exercise price of options, the number of shares issuable under such options and the number of shares delivered upon the vesting and settlement of a restricted stock unit or a performance share unit, may be proportionally adjusted to maintain their economic value, subject to adjustments for any fractional shares as described herein. In addition, the total number of shares of Common Stock that may be the subject of future grants under the Incentive Plan, as well as any plan limits on the size of such grants, shall be adjusted and proportionately increased as a result of a Forward Stock Split.

**Effect on Warrants**

If a Forward Stock Split is implemented, the number of shares of Common Stock issuable upon the exercise of our outstanding warrants, will be increased by the same ratio as the reduction in the outstanding shares. Correspondingly, the exercise price for individual warrants, on a per share basis, will be proportionally decreased (i.e., the aggregate exercise price for all outstanding warrants will be unaffected, but following a Forward Stock Split such exercise price will apply to the increased number of shares).

**Accounting Matters**

The par value of the shares of our Common Stock is not changing as a result of the implementation of a Forward Stock Split. Our stated capital, which consists of the par value per share of our Common Stock multiplied by the aggregate number of shares of our Common Stock issued and outstanding, will be increased proportionately on the effective date of a Forward Stock Split. Correspondingly, our additional paid-in capital, which consists of the difference between our stated capital and the aggregate amount paid to us upon the issuance of all currently outstanding shares of our Common Stock, will be decreased by a number equal to the increase in stated capital. Further, net loss per share, book value per share and other per share amounts will be decreased as a result of a Forward Stock Split because there will be more shares of Common Stock outstanding.

**Possible Disadvantages of Forward Stock Split**

Even though the Board believes that the potential advantages of Forward Stock Split(s) outweigh any disadvantages that might result, the following are some of the possible disadvantages of a Forward Stock Split:

● A forward stock split reduces the trading price of the Company's common stock in proportion to the increased number of shares outstanding. While the economic value of each shareholder's holdings remains unchanged, a lower per-share price may be perceived negatively by certain investors or may increase the volatility of the stock. Securities with lower trading prices are often more susceptible to short-term trading strategies and speculative activity, which may result in greater fluctuations in the market price of the Company's common stock.

● A lower post-split trading price may attract a greater number of retail investors or short-term market participants whose investment objectives may differ from those of long-term shareholders. Changes in the composition of the shareholder base following a split may contribute to increased trading turnover or shorter holding periods.

● Although a forward stock split does not in itself result in dilution, it increases the number of issued and outstanding shares relative to authorized shares. This may provide the Company with greater flexibility to issue additional equity securities in the future. Any such issuance could dilute the ownership interests and voting power of existing shareholders and may adversely affect the market price of the Company's common stock.

● If a Forward Stock Split is effected and the market price of our Common Stock declines, the percentage decline may be greater than would occur in the absence of a Forward Stock Split. The market price of our Common Stock will, however, also be based on our performance and other factors, which are unrelated to the number of shares outstanding.

● The implementation of a Forward Stock Split will effectively result in a decrease in the authorized number of shares of Common Stock relative to the number of shares outstanding, which could, under certain circumstances, have anti-takeover implications by permitting issuances that would dilute the ownership of a person seeking to effect a hostile takeover or increase its percentage ownership. This Proposal has been prompted by business and financial considerations and not by the threat of any hostile takeover attempt.

● Implementing a forward stock split may require the Company to incur additional costs and administrative efforts, including adjustments to the Company's books and records, coordination with the transfer agent, updates to equity compensation plans and outstanding awards, and associated legal, accounting, and compliance expenses. These costs may not be offset by any corresponding economic benefit from the split.

**Procedure for Effecting Forward Stock Split and Exchange of Stock Certificates**

If our stockholders approve the Forward Stock Split(s) Proposal, a Forward Stock Split would become effective at such time as it is deemed by our Board to be in the best interests of the Company and its stockholders. Even if the Forward Stock Split(s) Proposal is approved by our stockholders, our Board has discretion not to carry out or to delay in carrying out a Forward Stock Split. Upon the filing of an amendment to the Company's Articles, all the old Common Stock will be converted into new Common Stock as set forth in the amendment.

As soon as practicable after the effective time of a Forward Stock Split, stockholders will be notified that a Forward Stock Split has been effected. If you hold shares of Common Stock in a book-entry form, your shares will be exchanged automatically into post-split shares without further action by you as soon as practicable after the effective time of a Forward Stock Split.

Some stockholders hold their shares of Common Stock in certificate form or a combination of certificate and book-entry form. We expect that our transfer agent will act as exchange agent for purposes of implementing the exchange of stock certificates, if applicable. If you are a stockholder holding pre-split shares in certificate form, you will receive a transmittal letter from our transfer agent as soon as practicable after the effective time of a Forward Stock Split. The transmittal letter will be accompanied by instructions specifying how you can exchange your certificate representing the pre-split shares of our Common Stock for a statement of holding. When you submit your certificate representing the pre-split shares of our Common Stock, your post-split shares of our Common Stock will be held electronically in book-entry form in the Direct Registration System. This means that, instead of receiving a new stock certificate, you will receive a statement of holding that indicates the number of post-split shares you own in book-entry form. We will no longer issue physical stock certificates unless you make a specific request for a share certificate representing your post- Forward Stock Split ownership interest.

STOCKHOLDERS SHOULD NOT DESTROY ANY STOCK CERTIFICATE(S) AND SHOULD NOT SUBMIT ANY CERTIFICATE(S) UNTIL REQUESTED TO DO SO.

Beginning on the effective time of a Forward Stock Split, each certificate representing pre-Forward Stock Split shares will be deemed for all corporate purposes to evidence ownership of post-Forward Stock Split shares. If a stockholder is entitled to a payment in lieu of any fractional share interest, such payment will be made as described above under "No Fractional Shares."

**Criteria to be Used for Decision to Apply a Forward Stock Split**

In the event that approval for the Forward Stock Split(s) Proposal is obtained, our Board will be authorized to proceed with one or more Forward Stock Splits. Depending on market conditions and other factors our Board may delay its decision to execute a Forward Stock Split indefinitely.

**Certain Material U.S. Federal Income Tax Consequences of a Forward Stock Split to U.S. Holders**

The following is a summary of certain material U.S. federal income tax consequences of a Forward Stock Split that generally are expected to be applicable to U.S. Holders (as defined below) of our Common Stock who hold their common shares, both before and after a Forward Stock Split, as capital assets within the meaning of Section 1221 of Internal Revenue Code of 1986, as amended (the "Code") (generally property held for investment). This summary is based on provisions of the Code, applicable Treasury Regulations promulgated thereunder, judicial authority and current administrative rulings and practices as in effect on the date of this proxy statement. Changes to these laws could alter the tax consequences described below, possibly with retroactive effect, which may result in the U.S. federal income tax consequences of a Forward Stock Split differing substantially from the consequences summarized below. We have not sought and will not seek an opinion of counsel or a ruling from the Internal Revenue Service regarding the U.S. federal income tax consequences of a Forward Stock Split and there can be no assurance that the Internal Revenue Service or the courts will accept the positions expressed below.

This discussion is for general information only and does not purport to consider all aspects of U.S. federal income taxation that might be relevant to a U.S. Holder. This discussion does not address the tax consequences which may apply to stockholders subject to special rules, such as financial institutions, insurance companies, tax-exempt organizations, dealers in securities, real estate investment trusts, regulated investment companies, stockholders who hold their pre-Forward Stock Split shares through individual retirement or other tax-deferred accounts, stockholders who are not U.S. Holders (as defined below), stockholders who have a functional currency other than the U.S. dollar, partnerships, S corporations or other entities or arrangements classified as partnerships or disregarded entities for U.S. federal income tax purposes (or persons holding our Common Stock through such entities), stockholders who hold the pre-Forward Stock Split shares as part of a straddle, hedge, conversion transaction or other integrated or risk reduction transaction, stockholders who hold the pre- Forward Stock Split shares as qualified small business stock within the meaning of Section 1202 of the Code or Section 1244 stock for purposes of Section 1244 of the Code, stockholders who acquired their Common Stock in a transaction subject to the gain rollover provisions of Section 1045 of the Code, or stockholders who acquired their pre-Forward Stock Split shares pursuant to the exercise of employee stock options or otherwise as compensation.

In addition, this summary does not address: (a) the tax consequences of transactions effectuated before, after or at the same time as a Forward Stock Split, whether or not they are in connection with a Forward Stock Split; (b) any U.S. federal non-income tax consequences of a Forward Stock Split, including estate, gift or other tax consequences; (c) any state, local or non-U.S. tax consequences of a Forward Stock Split; (d) the application of the alternative minimum tax, the Medicare contribution tax on net investment income, or the special tax accounting rules under Section 451(b) of the Code, or (e) tax consequences to holders of options, warrants or similar rights to acquire our Common Stock. Stockholders are urged to consult their own tax advisors to determine the particular consequences to them.

For purposes of this discussion, a "U.S. Holder" means a beneficial owner of shares of our Common Stock that is any of the following:

● an individual who is a citizen or resident of the United States or someone treated as a U.S. citizen or resident for U.S. federal income tax purposes;

● a corporation (or other entity taxable as a corporation for U.S. federal income tax purposes) created or organized in or under the laws of the United States, any state thereof, or the District of Columbia;

● an estate, the income of which is subject to U.S. federal income taxation regardless of its source; or

● a trust if (i) a U.S. court can exercise primary supervision over the trust's administration and one or more "United States persons" (within the meaning of Section 7701(a)(30) of the Code) are authorized or have the authority to control all substantial decisions of the trust or (ii) it has a valid election in effect under applicable U.S. Treasury Regulations to be treated as a United States person for U.S. federal income tax purposes.

 

 

*Tax Consequences of a* Forward *Stock Split*

A Forward Stock Split should constitute a "recapitalization" for U.S. federal income tax purposes. In general, the U.S. federal income tax consequences of a Forward Stock Split will vary depending upon whether a U.S. Holder receives cash for fractional shares or solely an increased number of shares of Common Stock in exchange for its pre- Forward Stock Split shares of Common Stock. A U.S. Holder that receives solely an increased number of shares of Common Stock generally will not recognize gain or loss in a Forward Stock Split. A U.S. Holder's aggregate tax basis in the increased number of shares of Common Stock should equal the U.S. Holder's aggregate tax basis in its pre-Forward Stock Split shares of Common Stock and such U.S. Holder's holding period in the increased number of shares will include the holding period in its pre-Forward Stock Split shares of Common Stock exchanged. Treasury Regulations provide detailed rules for allocating the tax basis and holding period of the shares of Common Stock surrendered to the shares of Common Stock received in a recapitalization pursuant to a Forward Stock Split. U.S. Holders should consult their tax advisors as to application of the foregoing rules where shares of Common Stock were acquired at different times or at different prices.

No gain or loss will be recognized by American Rebel as a result of the proposed Forward Stock Split.

*Information Reporting and Backup Withholding*

A holder of shares of Common Stock may be subject to information reporting and backup withholding on cash paid in lieu of fractional shares in connection with a Forward Stock Split. To avoid backup withholding, each holder of shares of Common Stock that does not otherwise establish an exemption should provide its taxpayer identification number and comply with the applicable certification procedures. Backup withholding is not an additional tax. Any amounts withheld under the backup withholding rules generally will be allowed as a refund or credit against a U.S. Holder's U.S. federal income tax liability, provided the required information is timely and properly furnished to the Internal Revenue Service. Holders of shares of Common Stock should consult their tax advisors regarding their qualification for an exemption from backup withholding and the procedures for obtaining such an exemption, as well as the procedures for obtaining a credit or refund if backup withholding is imposed.

**The preceding discussion is intended only as a summary of certain material U.S. federal income tax consequences of a Forward Stock Split. It is not a complete analysis or discussion of all potential tax effects that may be important to a particular holder. All holders of our Common Stock should consult their own tax advisors as to the specific tax consequences of a Forward Stock Split, including record retention and tax-reporting requirements, and the applicability and effect of any U.S. federal, state, local and non-U.S. tax laws.**

**Vote required**

Approval of this proposal requires the affirmative vote of a majority of the outstanding shares of Common Stock entitled to vote on the proposal. Abstentions will have the effect of a vote "AGAINST" this proposal.

**Board Recommendation**

***OUR BOARD UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS VOTE "FOR" THIS PROPOSAL TO APPROVE THE FORWARD STOCK SPLIT(S).***

**OTHER MATTERS**

As of the date of this proxy statement American Rebel's management knows of no business to be presented to the meeting that is not referred to in the accompanying notice. As to other business that may properly come before the meeting, it is intended that proxies properly executed and returned will be voted in respect thereof at the discretion of the person voting the proxies in accordance with their best judgment, including upon any stockholder proposal about which American Rebel did not receive timely notice.

<u>Expenses of Proxy Solicitation</u>

The principal solicitation of proxies will be made by mail. Expense of distributing this proxy statement to stockholders, which may include reimbursement to banks, brokers and other custodians for their expenses in forwarding this proxy statement, will be borne exclusively by American Rebel.

<u>Proposals of Stockholders</u>

Any stockholder proposal intended to be considered for inclusion in the proxy statement for presentation at the 2027 Annual Meeting must be received by American Rebel by March 1, 2027. The proposal must be in accordance with the provisions of Rule 14a-8 promulgated by the Securities and Exchange Commission under the Exchange Act. It is suggested the proposal be submitted by certified mail — return receipt requested. Stockholders who intend to present a proposal at the 2027 Annual Meeting without including such proposal in American Rebel's proxy statement must provide American Rebel notice of such proposal no later than April 1, 2027. American Rebel reserves the right to reject, rule out of order, or take other appropriate action with respect to any proposal that does not comply with these and other applicable requirements.

<u>Stockholders Sharing the Same Address</u>

The SEC has adopted rules that permit companies and intermediaries (*e.g.*, brokers) to satisfy the delivery requirements for proxy materials with respect to two or more stockholders sharing the same address by delivering a single set of proxy materials addressed to those stockholders. This process, which is commonly referred to as "householding," potentially means extra convenience for stockholders and cost savings for companies.

One set of proxy statement materials will be delivered to multiple stockholders sharing an address unless the affected stockholders have submitted contrary instructions. Once you have received notice from your broker that they will be "householding" communications to your address, "householding" will continue until you are notified otherwise or until you revoke your consent. If you no longer wish to participate in "householding" and would prefer to receive a separate set of proxy statement materials, please notify your broker or American Rebel. Stockholders who currently receive multiple copies of the proxy statement materials at their addresses and would like to request "householding" of their communications should contact their brokers or American Rebel. Please direct your written request in this regard to American Rebel at 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201.

<u>Annual Report</u>

A copy of the 2025 Form 10-K report as required to be filed with the Securities and Exchange Commission, excluding exhibits, is attached to this Proxy Statement and will be provided to stockholders without charge upon written request to American Rebel Holdings, Inc. Attention: President, 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201. Such request must set forth a good-faith representation that the requesting party was either a holder of record or a beneficial owner of Common Stock of American Rebel on May 5, 2026. Exhibits to the Form 10-K will be provided upon similar request and payment of specified fees. The 2025 Form 10-K is also available through the Securities and Exchange Commission's website free of charge (www.sec.gov).

<u>Forward-Looking Statements and Information</u>

This Proxy statement includes forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. You can identify forward-looking statements by the words "expects," "projects," "believes," "anticipates," "intends," "plans," "predicts," "estimates" and similar expressions. The forward-looking statements are based on management's current expectations, estimates and projections about American Rebel. American Rebel cautions you that these statements are not guarantees of future performance and involve risks, uncertainties and assumptions that it cannot predict. In addition, American Rebel has based many of these forward-looking statements on assumptions about future events that may prove to be inaccurate. Accordingly, actual outcomes and results may differ materially from what American Rebel has expressed or forecast in the forward-looking statements. You should rely only on the information American Rebel has provided in this Proxy statement. American Rebel has not authorized any person to provide information other than that provided herein. American Rebel has not authorized anyone to provide you with different information. You should not assume that the information in this Proxy statement is accurate as of any date other than the date on the front of the document.

<u>Where You Can Find More Information</u>

American Rebel files annual, quarterly and special reports and other information with the SEC that can be inspected and copied at the public reference facility maintained by the SEC at 100 F Street, N.E., Room 1580, Washington, D.C. 20549-0405. Information regarding the public reference facilities may be obtained from the SEC by telephoning 1-800-SEC-0330. American Rebel's filings are also available through the SEC's Electronic Data Gathering Analysis and Retrieval System which is publicly available through the SEC's website (www.sec.gov). Copies of such materials may also be obtained by mail from the public reference section of the SEC at 100 F Street, N.E., Room 1850, Washington, D.C. 20549-0405 at prescribed rates.

Stockholders may obtain documents by requesting them in writing or by telephone (833) 267-3235 from American Rebel at the following address: 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201.

This proxy statement is dated May [●], 2026. You should not assume that the information contained in this proxy statement is accurate as of any date other than that date.

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| | |
|:---|:---|
|  | Yours truly, |
|  | Charles A. Ross, Jr., Chairman |
| Nashville, Tennessee |  |
| May [●], 2026 |  |

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**AMERICAN REBEL HOLDINGS, INC.**

PROXY

Annual Meeting of Stockholders

May 26, 2026

**This Proxy is solicited on behalf of the American Rebel board of directors**

The undersigned appoints Charles A. Ross, Jr., Chairman of American Rebel Holdings, Inc., with full power of substitution, the attorney and proxy of the undersigned, to attend the annual meeting of stockholders of American Rebel Holdings, Inc., to be held May 26, 2026, beginning at 10:00 a.m., Central Time, at 218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201 and at any adjournment thereof, and to vote the stock the undersigned would be entitled to vote if personally present, on all matters set forth in the Proxy Statement to stockholders dated May 5, 2026, a copy of which has been received by the undersigned, as follows:

1. Election of directors,
 to serve until the next annual meeting and until their successors are elected and qualify (the Board recommends a vote FOR each of
 the following nominees):

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| | | | | |
|:---|:---|:---|:---|:---|
|  |  | FOR | AGAINST | ABSTAIN |
|  | Charles A. Ross, Jr. | **☐** | **☐** | **☐** |
|  | Corey Lambrecht | **☐** | **☐** | **☐** |
|  | Michael Dean Smith | **☐** | **☐** | **☐** |
|  | C. Stephen Cochennet | **☐** | **☐** | ☐ |
|  | Larry Sinks | **☐** | **☐** | **☐** |
|  |  | FOR | AGAINST | ABSTAIN |
| 2. | Ratification of the appointment of GBQ Partners LLC as the Company's independent registered public accounting firm for the fiscal year ending December 31, 2026. | **☐** | **☐** | **☐** |
|  |  | FOR | AGAINST | ABSTAIN |
| 3. | Approve/ratify the Amended and Restated 2025 Stock Incentive Plan. | **☐** | **☐** | **☐** |
|  |  | FOR | AGAINST | ABSTAIN |
| 4. | Approve the Reverse Stock Split. | **☐** | **☐** | **☐** |

---

**THIS PROXY WILL BE VOTED IN ACCORDANCE WITH THE SPECIFIC INDICATIONS ABOVE. IN THE ABSENCE OF SUCH INDICATIONS, THIS PROXY, IF OTHERWISE DULY EXECUTED, WILL BE VOTED FOR EACH OF THE MATTERS SET FORTH ABOVE.**

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| | |
|:---|:---|
| Date ___________________________, 2026 | Number of Shares _________________________ |
| Please sign exactly as |  |
| your name appears on |  |
| your stock certificate(s). | _______________________________________________ |
| If your stock is issued in | Signature |
| the names of two or more | Print Name Here: ________________________________ |
| persons, all of them must |  |
| sign this proxy. If signing | _______________________________________________ |
| in representative capacity, | Signature |
| please indicate your title. | Print Name Here: ________________________________ |

---

---

| | |
|:---|:---|
| Please check the following box if you intend to attend the annual meeting in person: | **☐** |

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PLEASE SIGN AND RETURN THIS PROXY PRIOR TO May 15, 2026.

Mail To: American Rebel Holdings, Inc.,

218 3<sup>rd</sup> Avenue North, #400, Nashville, Tennessee 37201

**<u>APPENDIX A – AMENDED AND RESTATED 2025 Stock Incentive Plan</u>**

**AMERICAN REBEL HOLDINGS, INC.**

**AMENDED AND RESTATED** 

**2025 STOCK INCENTIVE PLAN**

**1. Purpose**

The American Rebel Holdings, Inc. Amended and Restated 2025 Stock Incentive Plan is intended to promote the best interests of American Rebel Holdings, Inc. (the "<u>Corporation</u>") and its stockholders by (i) assisting the Corporation and its Affiliates in the recruitment and retention of persons with ability and initiative, (ii) providing an incentive to such persons to contribute to the growth and success of the Corporation's businesses by affording such persons equity participation in the Corporation and (iii) associating the interests of such persons with those of the Corporation and its Affiliates and stockholders.

**2. Definitions**

As used in this Plan the following definitions shall apply:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. "<u>Affiliate</u>" means (i) any Subsidiary, (ii) any Parent, (iii) any corporation, or trade or business (including, without limitation, a partnership, limited liability company or other entity) which is directly or indirectly controlled fifty percent (50%) or more (whether by ownership of stock, assets or an equivalent ownership interest or voting interest) by the Corporation or one of its Affiliates, and (iv) any other entity in which the Corporation or any of its Affiliates has a material equity interest and which is designated as an "Affiliate" by resolution of the Committee.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. "<u>Award</u>" means any Option or Stock Award granted hereunder or any award or grant issued for services to the Corporation prior hereto of a security that is convertible into shares of Common Stock of the Corporation.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. "<u>Board</u>" means the Board of Directors of the Corporation.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; D. "<u>Cause</u>" means: (i) conduct involving a felony criminal offense under U. S. federal or state law or an equivalent violation of the laws of any other country; (ii) dishonesty, fraud, self-dealing or material violations of civil law in the course of fulfilling the Participant's employment or other assigned duties on behalf of the Corporation; (iii) breach of any confidentiality, employment, or other written agreement with the Corporation; or (iv) willful misconduct injurious to the Corporation or any of its Subsidiaries or Affiliates as shall be determined by the Committee.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; E. "<u>Code</u>" means the Internal Revenue Code of 1986, and any amendments thereto.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; F. "<u>Committee</u>" means the Board or any Committee of the Board to which the Board has delegated any responsibility for the implementation, interpretation or administration of this Plan. As of the date of the Plan, the Board has initially delegated responsibility for the administration of the Plan to the Corporation's Compensation Committee.

Appendix A-1

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; G. "<u>Common Stock</u>" means the common stock, $0.001 par value, of the Corporation.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; H. "<u>Consultant</u>" means (i) any person performing consulting or advisory services for the Corporation or any Affiliate, or (ii) a director of an Affiliate.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I. "<u>Corporation</u>" means American Rebel Holdings, Inc., a Nevada corporation.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; J. "<u>Corporation Law</u>" means the Nevada General Corporation Law.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; K. "<u>Deferral Period</u>" means the period of time during which Deferred Shares are subject to deferral limitations under Section 7.D of this Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; L. "<u>Deferred Shares</u>" means an award pursuant to Section 7.D of this Plan of the right to receive shares of Common Stock at the end of a specified Deferral Period.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; M. "<u>Director</u>" means a member of the Board.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; N. "<u>Eligible Person</u>" means an employee of the Corporation or an Affiliate (including a corporation that becomes an Affiliate after the adoption of this Plan), a Director or a Consultant to the Corporation (including a Person who provided services to the Corporation prior to the adoption of this Plan) or an Affiliate (including a corporation that becomes an Affiliate after the adoption of this Plan).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; O. "<u>Exchange Act</u>" means the Securities Exchange Act of 1934, as amended.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; P. "<u>Fair Market Value</u>" means, on any given date, the current fair market value of the shares of Common Stock as determined as follows:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) If
 the Common Stock is traded on a national securities exchange, the closing price for the day
 of determination as quoted on such market or exchange, including the NASDAQ Global Market
 or NASDAQ Capital Market, or the OTC Bulletin Board, whichever is the primary market or exchange
 for trading of the Common Stock or if no trading occurs on such date, the last day on which
 trading occurred, or such other appropriate date as determined by the Committee in its discretion,
 as reported in *The Wall Street Journal* or such other source as the Committee deems reliable;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) If
 the Common Stock is regularly quoted by a recognized securities dealer but selling prices
 are not reported, its Fair Market Value shall be the mean between the high and the low asked
 prices for the Common Stock for the day of determination; or

Appendix A-2

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) In
 the absence of an established market for the Common Stock, Fair Market Value shall be determined
 by the Committee in good faith.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (iv) "<u>Incentive Stock Option</u>" means an Option (or portion thereof) intended to qualify for special tax treatment under Section 422 of the Code.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (v) "<u>Nonqualified Stock Option</u>" means an Option (or portion thereof) which is not intended or does not for any reason qualify as an Incentive Stock Option.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (vi) "<u>Option</u>" means any option to purchase shares of Common Stock granted under this Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (vii) "<u>Parent</u>" means any corporation (other than the Corporation) in an unbroken chain of corporations ending with the Corporation if each of the corporations (other than the Corporation) owns stock possessing at least fifty percent (50%) of the total combined voting power of all classes of stock in one of the other corporations in such chain.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (viii) "<u>Participant</u>" means an Eligible Person who (i) is selected by the Committee or an authorized officer of the Corporation to receive an Award, (ii) previously was awarded for services to the Corporation a security of the Corporation that is convertible into shares of Common Stock (including, but not limited to, shares of Series D Convertible Preferred Stock), and (iii) is party to an agreement setting forth the terms of the Award, as appropriate.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (ix) "<u>Performance Agreement</u>" means an agreement described in Section 8 of this Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (x) "<u>Performance Objectives</u>" means the performance objectives established pursuant to this Plan for Participants who have received grants of Performance Shares or, when so determined by the Committee, Stock Awards. Performance Objectives may be described in terms of Corporation-wide objectives or objectives that are related to the performance of the individual Participant or the Affiliate, subsidiary, division, department or function within the Corporation or Affiliate in which the Participant is employed or has responsibility. Any Performance Objectives applicable to Awards to the extent that such an Award is intended to qualify as "performance-based compensation" under Section 162(m) of the Code shall be limited to specified levels of or increases in the Corporation's or a business unit's return on equity, earnings per share, total earnings, earnings growth, return on capital, return on assets, economic value added, earnings before interest and taxes, earnings before interest, taxes, depreciation and amortization, sales growth, gross margin return on investment, increase in the Fair Market Value of the shares, share price (including but not limited to growth measures and total stockholder return), net operating profit, cash flow (including, but not limited to, operating cash flow and free cash flow), cash flow return on investments (which equals net cash flow divided by total capital), internal rate of return, increase in net present value or expense targets. The Awards intended to qualify as "Performance Based Compensation" under Section 162(m) of the Code shall be pre-established in accordance with applicable regulations under Section 162(m) of the Code and the determination of attainment of such goals shall be made by the Committee. If the Committee determines that a change in the business, operations, corporate structure or capital structure of the Corporation (including an event described in Section 9), or the manner in which it conducts is business, or other events or circumstances render the Performance Objectives unsuitable, the Committee may modify such Performance Objectives or the related minimum acceptable level of achievement, in whole or in part, as the Committee deems appropriate and equitable; provided, however, that no such modification shall be made to an Award intended to qualify as performance-based compensation under Section 162(m) of the Code unless the Committee determines that such modification will not result in loss of such qualification or the Committee determines that loss of such qualification is in the best interests of the Corporation.

Appendix A-3

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xi) "<u>Performance Period</u>" means a period of time established under Section 8 of this Plan within which the Performance Objectives relating to a Performance Share or Stock Award are to be achieved.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xii) "<u>Performance Share</u>" means a bookkeeping entry that records the equivalent of one share of Common Stock awarded pursuant to Section 8 of this Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xiii) "<u>Plan</u>" means this American Rebel Holdings, Inc. Amended and Restated 2025 Stock Incentive Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xiv) "<u>Repricing</u>" means, other than in connection with an event described in Section 9 of this Plan, (i) lowering the exercise price of an Option or Stock Appreciation Right after it has been granted or (ii) canceling an Option or Stock Appreciation Right at a time when the exercise price exceeds the then Fair Market Value of the Common Stock in exchange for another Option or Stock Award.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xv) "<u>Restricted Stock Award</u>" means an award of Common Stock under Section 7.B.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xvi) "<u>Securities Act</u>" means the Securities Act of 1933, as amended.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xvii) "<u>Series D Convertible Preferred Stock</u>" means the Corporation's Series D Preferred Stock, $0.001 par value per share, originally designated on or about May 10, 2024, as amended, with the rights and preferences associated therewith, which may be granted under the terms of this Plan or may have been granted prior to the adoption of this Plan and is convertible into shares of the Corporation's Common Stock at a ratio of 1:5 (one share of Series D Preferred Stock is convertible into five shares of Common Stock).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xviii) "<u>Stock Award</u>" means a Stock Bonus Award, Restricted Stock Award, Stock Appreciation Right, Deferred Shares, or Performance Shares.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xix) "<u>Stock Bonus Award</u>" means an award of Common Stock or Series D Convertible Preferred Stock under Section 7.A.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xx) "<u>Stock Appreciation Right</u>" means an award of a right of the Participant under Section 7.C to receive a payment in cash or shares of Common Stock (or a combination thereof) based on the increase in Fair Market Value of the shares of Common Stock covered by the award between the date of grant of such award and the Fair Market Value of the Common Stock on the date of exercise of such Stock Appreciation Right.

Appendix A-4

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xxi) "<u>Stock Award Agreement</u>" means an agreement (written or electronic) between the Corporation and a Participant setting forth the specific terms and conditions of a Stock Award granted to the Participant under Section 7. Each Stock Award Agreement shall be subject to the terms and conditions of this Plan and shall include such terms and conditions as the Committee shall authorize.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xxii) "<u>Stock Option Agreement</u>" means an agreement (written or electronic) between the Corporation and a Participant setting forth the specific terms and conditions of an Option granted to the Participant. Each Stock Option Agreement shall be subject to the terms and conditions of this Plan and shall include such terms and conditions as the Committee shall authorize.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xxiii) "<u>Subsidiary</u>" means any corporation (other than the Corporation) in an unbroken chain of corporations beginning with the Corporation if each of the corporations (other than the last corporation in the unbroken chain) owns stock possessing at least fifty percent (50%) of the total combined voting power of all classes of stock in one of the other corporations in such chain.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; (xxiv) "<u>Ten Percent Owner</u>" means any Eligible Person owning at the time an Option is granted more than ten percent (10%) of the total combined voting power of all classes of stock of the Corporation or of a Parent or Subsidiary. An individual shall, in accordance with Section 424(d) of the Code, be considered to own any voting stock owned (directly or indirectly) by or for such Eligible Person's brothers, sisters, spouse, ancestors and lineal descendants and any voting stock owned (directly or indirectly) by or for a corporation, partnership, estate or trust shall be considered as being owned proportionately by or for its stockholders, partners, or beneficiaries.

**3. Administration**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>Delegation to Board Committee</u>. The Board has currently delegated the Committee to administer this Plan, however, the Board may revoke such delegation and further delegate all or any portion of the authority to administer this Plan to another Committee of the Board currently enacted or formed in the future. To the extent not prohibited by the charter or bylaws of the Corporation, the Board may delegate all or a portion of its authority to administer this Plan to a Committee of the Board appointed by the Board and constituted in compliance with the applicable Corporation Law. The Committee shall consist solely of two (2) or more Directors who are (i) Non-Employee Directors (within the meaning of Rule 16b-3 under the Exchange Act) for purposes of exercising administrative authority with respect to Awards granted to Eligible Persons who are subject to Section 16 of the Exchange Act; (ii) to the extent required by the rules of the market on which the Corporation's shares are traded or the exchange on which the Corporation' shares are listed, "independent" within the meaning of such rules; and (iii) at such times as an Award under this Plan by the Corporation is subject to Section 162(m) of the Code (to the extent relief from the limitation of Section 162(m) of the Code is sought with respect to Awards and administration of the Awards by a committee of "outside directors" is required to receive such relief) "outside directors" within the meaning of Section 162(m) of the Code.

Appendix A-5

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Delegation to Officers</u>. The Committee may delegate to one or more officers of the Corporation the authority to grant and administer Awards to Eligible Persons who are not Directors or executive officers of the Corporation; provided that the Committee shall have fixed the total number of shares of Common Stock that may be subject to such Awards. No officer holding such a delegation is authorized to grant Awards to himself or herself. In addition to the Committee, the officer or officers to whom the Committee has delegated the authority to grant and administer Awards shall have all powers delegated to the Committee with respect to such Awards. Such delegation shall be subject to the limitations of Section 157(c) (or any successor provision) of the Corporation Law.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. <u>Powers of the Committee</u>. Subject to the provisions of this Plan, the Committee (and the officers to whom the Committee has delegated such authority) shall have the authority:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) To
 construe and interpret all provisions of this Plan and all Stock Option Agreements, Stock
 Award Agreements and Performance Agreements under this Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) To
 determine the Fair Market Value of Common Stock.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) To
 select the Eligible Persons to whom Awards are granted from time to time hereunder.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv) To
 determine the number of shares of Common Stock covered by an Award; to determine whether
 an Option shall be an Incentive Stock Option or Nonqualified Stock Option; and to determine
 such other terms and conditions, not inconsistent with the terms of this Plan, of each such
 Award. Such terms and conditions include, but are not limited to, the exercise price of an
 Option, purchase price of Common Stock subject to a Stock Award, the time or times when Options
 or Stock Awards may be exercised or Common Stock issued thereunder, the right of the Corporation
 to repurchase Common Stock issued pursuant to the exercise of an Option or a Stock Award
 and other restrictions or limitations (in addition to those contained in this Plan) on the
 forfeitability or transferability of Options, Stock Awards or Common Stock issued upon exercise
 of an Option or pursuant to an Award. Such terms may include conditions which shall be determined
 by the Committee and need not be uniform with respect to Participants.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(v) To
 accelerate the time at which any Option or Stock Award may be exercised, or the time at which
 a Stock Award or Common Stock issued under this Plan may become transferable or non-forfeitable.

Appendix A-6

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(vi) To
 determine whether and under what circumstances an Option may be settled in cash, shares of
 Common Stock or other property under Section 6.H instead of Common Stock.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(vii) To
 waive, amend, cancel, extend, renew, accept the surrender of, modify or accelerate the vesting
 of or lapse of restrictions on all or any portion of an outstanding Award. Except as otherwise
 provided by this Plan, the Stock Option Agreement, Stock Award Agreement or Performance Agreement
 or as required to comply with applicable law, regulation or rule, no amendment, cancellation
 or modification shall, without a Participant's consent, adversely affect any rights
 of the Participant; provided, however, that (x) an amendment or modification that may cause
 an Incentive Stock Option to become a Nonqualified Stock Option shall not be treated as adversely
 affecting the rights of the Participant and (y) any other amendment or modification of any
 Stock Option Agreement, Stock Award Agreement or Performance Agreement that does not, in
 the opinion of the Committee, adversely affect any rights of any Participant, shall not require
 such Participant's consent. Notwithstanding the foregoing, the restrictions on the
 Repricing of Options and Stock Appreciation Rights, as set forth in this Plan, may not be
 waived.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(viii) To
 prescribe the form of Stock Option Agreements, and Stock Award Agreements and Performance
 Agreements; to adopt policies and procedures for the exercise of Options or Stock Awards,
 including the satisfaction of withholding obligations; to adopt, amend, and rescind policies
 and procedures pertaining to the administration of this Plan; and to make all other determinations
 necessary or advisable for the administration of this Plan. The Award's effectiveness
 will not be dependent on any signature unless specifically so provided in the Award Agreement.
 Awards shall generally be subject to a vesting period and no more than 50% of Awards to executives
 and directors may have a vesting period of less than one year; provided, however, that vesting
 may accelerate in the event of change in control and certain other events as set forth herein,
 and in the events of death, disability or retirement, as will be specified in the Award Agreement.

The express grant in this Plan of any specific power to the Committee shall not be construed as limiting any power or authority of the Committee; provided that the Committee may not exercise any right or power reserved to the Board. Any decision made, or action taken, by the Committee or in connection with the administration of this Plan shall be final, conclusive and binding on all persons having an interest in this Plan.

Appendix A-7

**4. Eligibility**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>Eligibility for Awards</u>. Awards, other than Incentive Stock Options, may be granted to any Eligible Person selected by the Committee. Incentive Stock Options may be granted only to employees of the Corporation or a Parent or Subsidiary.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Eligibility of Consultants</u>. A Consultant shall be an Eligible Person only if the offer or sale of the Corporation's securities would be eligible for registration on Form S-8 Registration Statement because of the identity and nature of the service provided by such person, unless the Corporation determines that an offer or sale of the Corporation's securities to such person will satisfy another exemption from the registration under the Securities Act and complies with the securities laws of all other jurisdictions applicable to such offer or sale.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. <u>Substitution Awards</u>. The Committee may make Awards and may grant Options under this Plan by assumption, in substitution or replacement of performance shares, phantom shares, stock awards, stock options, stock appreciation rights or similar awards granted by another entity (including an Affiliate) in connection with a merger, consolidation, acquisition of property or stock or similar transaction. Notwithstanding any provision of this Plan (other than the maximum number of shares of Common Stock that may be issued under this Plan), the terms of such assumed, substituted, or replaced Awards shall be as the Committee, in its discretion, determines is appropriate.

**5. Common Stock Subject to Plan**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>Share Reserve and Limitations on Grants</u>. Subject to adjustment as provided in Section 9 (no adjustment for reverse stock splits), the maximum aggregate number of shares of Common Stock that may be (i) issued under this Plan pursuant to the exercise of Options, (ii) issued pursuant to Stock Awards, (iii) covered by Stock Appreciation Rights (without regard to whether payment on exercise of the Stock Appreciation Right is made in cash or shares of Common Stock), (iv) issued upon conversion of Series D Convertible Preferred Stock granted, issued or awarded prior to the adoption of this Plan or thereafter, and (v) covered by Performance Shares shall be limited to <u>1,250,000 shares of Common Stock</u>. The number of shares of Common Stock subject to the Plan shall be subject to adjustment as provided in Section 9; however, such number of shares shall <u>not</u> be adjusted for reverse stock splits, stock dividends, recapitalizations or similar events. Subject to adjustment as provided in Section 9, and notwithstanding any provision hereto to the contrary, shares subject to the Plan shall include shares forfeited in a prior year as provided herein. For purposes of determining the number of shares of Common Stock available under this Plan, shares of Common Stock withheld by the Corporation to satisfy applicable tax withholding obligations pursuant to Section 10 of this Plan shall be deemed issued under this Plan. No single participant may receive more than 50% of the total shares awarded under this Plan, without the approval of a majority of the Board.

Appendix A-8

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Reversion of Shares</u>. If an Option or Stock Award is terminated, expires or becomes unexercisable, in whole or in part, for any reason, the unissued or unpurchased shares of Common Stock (or shares subject to an unexercised Stock Appreciation Right) which were subject thereto shall become available for future grant under this Plan. Shares of Common Stock that have been actually issued under this Plan shall not be returned to the share reserve for future grants under this Plan; except that shares of Common Stock issued pursuant to a Stock Award which are forfeited to the Corporation or repurchased by the Corporation at the original purchase price of such shares, shall be returned to the share reserve for future grant under this Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. <u>Source of Shares</u>. Common Stock issued under this Plan may be shares of authorized and unissued Common Stock or shares of previously issued Common Stock that have been reacquired by the Corporation.

**6. Options**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>Award</u>. In accordance with the provisions of Section 4, the Committee will designate each Eligible Person to whom an Option is to be granted and will specify the number of shares of Common Stock covered by such Option. The Stock Option Agreement shall specify whether the Option is an Incentive Stock Option or Nonqualified Stock Option, the vesting schedule applicable to such Option and any other terms of such Option. No Option that is intended to be an Incentive Stock Option shall be invalid for failure to qualify as an Incentive Stock Option.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Option Price</u>. The exercise price per share for Common Stock subject to an Option shall be determined by the Committee, but shall comply with the following:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) The
 exercise price per share for Common Stock subject to an Option shall not be less than one
 hundred percent (100%) of the Fair Market Value on the date of grant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) The
 exercise price per share for Common Stock subject to an Incentive Stock Option granted to
 a Participant who is deemed to be a Ten Percent Owner on the date such option is granted,
 shall not be less than one hundred ten percent (110%) of the Fair Market Value on the date
 of grant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. <u>Maximum Option Period</u>. The maximum period during which an Option may be exercised shall be ten (10) years from the date such Option was granted. In the case of an Incentive Stock Option that is granted to a Participant who is or is deemed to be a Ten Percent Owner on the date of grant, such Option shall not be exercisable after the expiration of five (5) years from the date of grant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; D. <u>Maximum Value of Options which are Incentive Stock Options</u>. To the extent that the aggregate Fair Market Value of the Common Stock with respect to which Incentive Stock Options granted to any person are exercisable for the first time during any calendar year (under all stock option plans of the Corporation or any Parent or Subsidiary) exceeds $100,000 (or such other amount provided in Section 422 of the Code), the Options are not Incentive Stock Options. For purposes of this section, the Fair Market Value of the Common Stock will be determined as of the time the Incentive Stock Option with respect to the Common Stock is granted. This section will be applied by taking Incentive Stock Options into account in the order in which they are granted.

Appendix A-9

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; E. <u>Nontransferability</u>. Options granted under this Plan which are intended to be Incentive Stock Options shall be nontransferable except by will or by the laws of descent and distribution and during the lifetime of the Participant shall be exercisable by only the Participant to whom the Incentive Stock Option is granted. Except to the extent transferability of a Nonqualified Stock Option is provided for in the Stock Option Agreement or is approved by the Committee, during the lifetime of the Participant to whom the Nonqualified Stock Option is granted, such Option may be exercised only by the Participant. If the Stock Option Agreement so provides or the Committee so approves, a Nonqualified Stock Option may be transferred by a Participant through a gift or domestic relations order to the Participant's family members to the extent in compliance with applicable securities laws and regulations and provided that such transfer is not a transfer for value (within the meaning of applicable securities laws and regulations). The holder of a Nonqualified Stock Option transferred pursuant to this section shall be bound by the same terms and conditions that governed the Option during the period that it was held by the Participant. No right or interest of a Participant in any Option shall be liable for, or subject to, any lien, obligation, or liability of such Participant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; F. <u>Vesting</u>. Options will vest as provided in the Stock Option Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; G. <u>Exercise</u>. Subject to the provisions of this Plan and the applicable Stock Option Agreement, an Option may be exercised to the extent vested in whole at any time or in part from time to time at such times and in compliance with such requirements as the Committee shall determine. A partial exercise of an Option shall not affect the right to exercise the Option from time to time in accordance with this Plan and the applicable Stock Option Agreement with respect to the remaining shares subject to the Option. An Option may not be exercised with respect to fractional shares of Common Stock.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; H. <u>Payment</u>. Unless otherwise provided by the Stock Option Agreement, payment of the exercise price for an Option shall be made in cash or a cash equivalent acceptable to the Committee or if the Common Stock is traded on an established securities market, by payment of the exercise price by a broker-dealer or by the Option holder with cash advanced by the broker-dealer if the exercise notice is accompanied by the Option holder's written irrevocable instructions to deliver the Common Stock acquired upon exercise of the Option to the broker-dealer or by delivery of the Common Stock to the broker-dealer with an irrevocable commitment by the broker-dealer to forward the exercise price to the Corporation. With the consent of the Committee, payment of all or a part of the exercise price of an Option may also be made (i) by surrender to the Corporation (or delivery to the Corporation of a properly executed form of attestation of ownership) of shares of Common Stock that have been held for such period prior to the date of exercise as is necessary to avoid adverse accounting treatment to the Corporation, or (ii) any other method acceptable to the Committee, including without limitation, the withholding of shares receivable upon settlement of the option in payment of the exercise price. If Common Stock is used to pay all or part of the exercise price, the sum of the cash or cash equivalent and the Fair Market Value (determined as of the date of exercise) of the shares surrendered must not be less than the Option price of the shares for which the Option is being exercised.

Appendix A-10

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I. <u>Stockholder Rights</u>. No Participant shall have any rights as a stockholder with respect to shares subject to an Option until the date of exercise of such Option and the certificate for shares of Common Stock to be received on exercise of such Option has been issued by the Corporation.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; J. <u>Disposition and Stock Certificate Legends for Incentive Stock Option Shares</u>. A Participant shall notify the Corporation of any sale or other disposition of Common Stock acquired pursuant to an Incentive Stock Option if such sale or disposition occurs (i) within two years of the grant of an Option or (ii) within one year of the issuance of the Common Stock to the Participant. Such notice shall be in writing and directed to the Chief Financial Officer of the Corporation or is his/her absence, the Chief Executive Officer. The Corporation may require that certificates evidencing shares of Common Stock purchased upon the exercise of Incentive Stock Option issued under this Plan be endorsed with a legend in substantially the following form:

THE SHARES EVIDENCED BY THIS CERTIFICATE MAY NOT BE SOLD OR TRANSFERRED PRIOR TO __, 20__, IN THE ABSENCE OF A WRITTEN STATEMENT FROM THE CORPORATION TO THE EFFECT THAT THE CORPORATION IS AWARE OF THE FACTS OF SUCH SALE OR TRANSFER.

The blank contained in this legend shall be filled in with the date that is the later of (i) one year and one day after the date of the exercise of such Incentive Stock Option or (ii) two years and one day after the grant of such Incentive Stock Option.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; K. <u>No Repricing</u>. In no event shall the Committee permit a Repricing of any Option without the approval of the majority of the Board.

**7. Stock Awards**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>Stock Bonus Awards</u>. Each Stock Award Agreement for a Stock Bonus Award shall be in such form and shall contain such terms and conditions (including provisions relating to consideration, vesting, reacquisition of shares following termination, and transferability of shares) as the Committee shall deem appropriate. The terms and conditions of Stock Award Agreements for Stock Bonus Awards may change from time to time, and the terms and conditions of separate Stock Bonus Awards need not be identical. No Stock Award Agreement for a Stock Bonus Award shall be required for previously issued shares of Series D Convertible Preferred Stock.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Restricted Stock Awards</u>. Each Stock Award Agreement for a Restricted Stock Award shall be in such form and shall contain such terms and conditions (including provisions relating to purchase price, consideration, vesting, reacquisition of shares following termination, and transferability of shares) as the Committee shall deem appropriate. The terms and conditions of the Stock Award Agreements for Restricted Stock Awards may change from time to time, and the terms and conditions of separate Restricted Stock Awards need not be identical. Vesting of any grant of Restricted Stock Awards may be further conditioned upon the attainment of Performance Objectives established by the Committee in accordance with the applicable provisions of Section 8 of this Plan regarding Performance Shares. No Stock Award Agreement for a Restricted Stock Award shall be required for previously issued shares of Series D Convertible Preferred Stock.

Appendix A-11

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. <u>Stock Appreciation Rights</u>. Each Stock Award Agreement for Stock Appreciation Rights shall be in such form and shall contain such terms and conditions (including provisions relating to vesting, reacquisition of shares following termination, and transferability of shares) as the Committee shall deem appropriate. The terms and conditions of Stock Appreciation Rights may change from time to time, and the terms and conditions of separate Stock Appreciation Rights need not be identical. No Stock Appreciation Right shall be exercisable after the expiration of seven (7) years from the date such Stock Appreciation Right is granted. The base price per share for each share of Common Stock covered by an Award of Stock Appreciation Rights shall not be less than one hundred percent (100%) of the Fair Market Value of a share of Common Stock on the date of grant. In no event shall the Committee permit a Repricing of any Stock Appreciation Right without the approval of the stockholders of the Corporation.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; D. <u>Deferred Shares.</u> The Committee may authorize grants of Deferred Shares to Participants upon such terms and conditions as the Committee may determine in accordance with the following provisions:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) Each
 grant shall constitute the agreement by the Corporation to issue or transfer shares of Common
 Stock to the Participant in the future in consideration of the performance of services, subject
 to the fulfillment during the Deferral Period of such conditions as the Committee may specify.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) Each
 grant may be made without additional consideration from the Participant or in consideration
 of a payment by the Participant that is less than the Fair Market Value on the date of grant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) Each
 grant shall provide that the Deferred Shares covered thereby shall be subject to a Deferral
 Period, which shall be fixed by the Committee on the date of grant, and any grant or sale
 may provide for the earlier termination of such period in the event of a change in control
 of the Corporation or other similar transaction or event.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv) During
 the Deferral Period, the Participant shall not have any right to transfer any rights under
 the subject Award, shall not have any rights of ownership in the Deferred Shares and shall
 not have any right to vote such shares, but the Committee may on or after the date of grant,
 authorize the payment of dividend or other distribution equivalents on such shares in cash
 or additional shares on a current, deferred or contingent basis.

Appendix A-12

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(v) Any
 grant of the vesting thereof may be further conditioned upon the attainment of Performance
 Objectives established by the Committee in accordance with the applicable provisions of Section
 8 of this Plan regarding Performance Shares.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(vi) Each
 grant shall be evidenced by an agreement delivered to and accepted by the Participant and
 containing such terms and provisions as the Committee may determine consistent with this
 Plan.

**8. Performance Shares**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. The Committee may authorize grants of Performance Shares, which shall become payable to the Participant upon the achievement of specified Performance Objectives, upon such terms and conditions as the Committee may determine in accordance with the following provisions:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) Each
 grant shall specify the number of Performance Shares to which it pertains, which may be subject
 to adjustment to reflect changes in compensation or other factors.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) The
 Performance Period with respect to each Performance Share shall commence on the date established
 by the Committee and may be subject to earlier termination in the event of a change in control
 of the Corporation or similar transaction or event.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) Each
 grant shall specify the Performance Objectives that are to be achieved by the Participant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv) Each
 grant may specify in respect of the specified Performance Objectives a minimum acceptable
 level of achievement below which no payment will be made and may set forth a formula for
 determining the amount of any payment to be made if performance is at or above such minimum
 acceptable level but falls short of the maximum achievement of the specified Performance
 Objectives.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(v) Each
 grant shall specify the time and manner of payment of Performance Shares that shall have
 been earned, and any grant may specify that any such amount may be paid by the Corporation
 in cash, shares of Common Stock or any combination thereof and may either grant to the Participant
 or reserve to the Committee the right to elect among those alternatives.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(vi) Any
 grant of Performance Shares may specify that the amount payable with respect thereto may
 not exceed a maximum specified by the Committee on the date of grant.

Appendix A-13

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(vii) Any
 grant of Performance Shares may provide for the payment to the Participant of dividend or
 other distribution equivalents thereon in cash or additional shares of Common Stock on a
 current, deferred or contingent basis.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(viii) If
 provided in the terms of the grant and subject to the requirements of Section 162(m) of the
 Code (in the case of Awards intended to qualify for exception therefrom), the Committee may
 adjust Performance Objectives and the related minimum acceptable level of achievement if,
 in the sole judgment of the Committee, events or transactions have occurred after the date
 of grant that are unrelated to the performance of the Participant and result in distortion
 of the Performance Objectives or the related minimum acceptable level of achievement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ix) Each
 grant shall be evidenced by an agreement that shall be delivered to and accepted by the Participant,
 which shall state that the Performance Shares are subject to all of the terms and conditions
 of this Plan and such other terms and provisions as the Committee may determine consistent
 with this Plan.

**9. Changes in Capital Structure**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>No Limitations of Rights</u>. The existence of outstanding Awards shall not affect in any way the right or power of the Corporation or its stockholders to make or authorize any or all adjustments, recapitalizations, reorganizations or other changes in the Corporation's capital structure or its business, or any merger or consolidation of the Corporation, or any issuance of bonds, debentures, preferred or prior preference stock ahead of or affecting the Common Stock or the rights thereof, or the dissolution or liquidation of the Corporation, or any sale or transfer of all or any part of its assets or business, or any other corporate act or proceeding, whether of a similar character or otherwise.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Changes in Capitalization</u>. The number of shares of common stock authorized under this Plan shall <u>not</u> be adjusted for stock splits, stock dividends, recapitalizations or similar events.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. <u>Merger, Consolidation or Asset Sale</u>. If the Corporation is merged or consolidated with another entity or sells or otherwise disposes of substantially all of its assets to another company while Options or Stock Awards remain outstanding under this Plan, unless provisions are made in connection with such transaction for the continuance of this Plan and/or the assumption or substitution of such Options or Stock Awards with new options or stock awards covering the stock of the successor company, or parent or subsidiary thereof, with appropriate adjustments as to the number and kind of shares and prices, then all outstanding Options and Stock Awards which have not been continued, assumed or for which a substituted award has not been granted shall, whether or not vested or then exercisable, unless otherwise specified in the Stock Option Agreement or Stock Award Agreement, terminate immediately as of the effective date of any such merger, consolidation or sale.

Appendix A-14

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; D. <u>Limitation on Adjustment</u>. Except as previously expressly provided, neither the issuance by the Corporation of shares of stock of any class, or securities convertible into shares of stock of any class, for cash or property, or for labor or services either upon direct sale or upon the exercise of rights or warrants to subscribe therefor, or upon conversion of shares or obligations of the Corporation convertible into such shares or other securities, nor the increase or decrease of the number of authorized shares of stock, nor the addition or deletion of classes of stock, shall affect, and no adjustment by reason thereof shall be made with respect to, the number, class or price of shares of Common Stock then subject to outstanding Options or Stock Awards.

**10. Withholding of Taxes**

The Corporation or an Affiliate shall have the right, before any certificate for any Common Stock is delivered, to deduct or withhold from any payment owed to a Participant any amount that is necessary in order to satisfy any withholding requirement that the Corporation or Affiliate in good faith believes is imposed upon it in connection with U.S. federal, state, or local taxes, including transfer taxes, as a result of the issuance of, or lapse of restrictions on, such Common Stock, or otherwise require such Participant to make provision for payment of any such withholding amount. Subject to such conditions as may be established by the Committee, the Committee may permit a Participant to (i) have Common Stock otherwise issuable under an Option or Stock Award withheld to the extent necessary to comply with minimum statutory withholding rate requirements, (ii) tender back to the Corporation shares of Common Stock received pursuant to an Option or Stock Award to the extent necessary to comply with minimum statutory withholding rate requirements for supplemental income, (iii) deliver to the Corporation previously acquired Common Stock, (iv) have funds withheld from payments of wages, salary or other cash compensation due the Participant, (v) pay the Corporation or its Affiliate in cash, in order to satisfy part or all of the obligations for any taxes required to be withheld or otherwise deducted and paid by the Corporation or its Affiliate with respect to the Option or Stock Award; or (vi) establish a 10b5-1 trading plan for withheld stock designed to facilitate the sale of stock in connection with the vesting of such shares, the proceeds of which shall be utilized to make all applicable withholding payments in a manner to be coordinated by the Corporation's Chief Financial Officer.

**11. Compliance with Law and Approval of Regulatory Bodies**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>General Requirements</u>. No Option or Stock Award shall be exercisable, no Common Stock shall be issued, no certificates for shares of Common Stock shall be delivered, and no payment shall be made under this Plan except in compliance with all applicable federal and state laws and regulations (including, without limitation, withholding tax requirements), any listing agreement to which the Corporation is a party, and the rules of all domestic stock exchanges or quotation systems on which the Corporation's shares may be listed. The Corporation shall have the right to rely on an opinion of its counsel as to such compliance. Any share certificate issued to evidence Common Stock when a Stock Award is granted or for which an Option or Stock Award is exercised may bear such legends and statements as the Committee may deem advisable to assure compliance with federal and state laws and regulations. No Option or Stock Award shall be exercisable, no Stock Award shall be granted, no Common Stock shall be issued, no certificate for shares shall be delivered, and no payment shall be made under this Plan until the Corporation has obtained such consent or approval as the Committee may deem advisable from regulatory bodies having jurisdiction over such matters.

Appendix A-15

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Participant Representations</u>. The Committee may require that a Participant, as a condition to receipt or exercise of a particular award, execute and deliver to the Corporation a written statement, in form satisfactory to the Committee, in which the Participant represents and warrants that the shares are being acquired for such person's own account, for investment only and not with a view to the resale or distribution thereof. The Participant shall, at the request of the Committee, be required to represent and warrant in writing that any subsequent resale or distribution of shares of Common Stock by the Participant shall be made only pursuant to either (i) a registration statement on an appropriate form under the Securities Act of 1933, which registration statement has become effective and is current with regard to the shares being sold, or (ii) a specific exemption from the registration requirements of the Securities Act of 1933, but in claiming such exemption the Participant shall, prior to any offer of sale or sale of such shares, obtain a prior favorable written opinion of counsel, in form and substance satisfactory to counsel for the Corporation, as to the application of such exemption thereto.

**12. General Provisions**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. <u>Effect on Employment and Service</u>. Neither the adoption of this Plan, its operation, nor any documents describing or referring to this Plan (or any part thereof) shall (i) confer upon any individual any right to continue in the employ or service of the Corporation or an Affiliate, (ii) in any way affect any right and power of the Corporation or an Affiliate to change an individual's duties or terminate the employment or service of any individual at any time with or without assigning a reason therefor or (iii) except to the extent the Committee grants an Option or Stock Award to such individual, confer on any individual the right to participate in the benefits of this Plan.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. <u>Use of Proceeds.</u> The proceeds, if any, received by the Corporation from the sale of Common Stock pursuant to this Plan shall be used for general corporate purposes.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; C. <u>Unfunded Plan</u>. This Plan, insofar as it provides for grants, shall be unfunded, and the Corporation shall not be required to segregate any assets that may at any time be represented by grants under this Plan. Any liability of the Corporation to any person with respect to any grant under this Plan shall be based solely upon any contractual obligations that may be created pursuant to this Plan. No such obligation of the Corporation shall be deemed to be secured by any pledge of, or other encumbrance on, any property of the Corporation.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; D. <u>Rules of Construction</u>. Headings are given to the Sections of this Plan solely as a convenience to facilitate reference. The reference to any statute, regulation, or other provision of law shall be construed to refer to any amendment to or successor of such provision of law.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; E. <u>Choice of Law</u>. This Plan and all Stock Option Agreements and Stock Award Agreements entered into under this Plan shall be interpreted under the Corporation Law excluding (to the greatest extent permissible by law) any rule of law that would cause the application of the laws of any jurisdiction other than the Corporation Law.

Appendix A-16

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; F. <u>Fractional Shares</u>. The Corporation shall not be required to issue fractional shares pursuant to this Plan. The Committee may provide for elimination of fractional shares or the settlement of such fraction shares in cash.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; G. <u>Foreign Employees</u>. In order to facilitate the making of any grant or combination of grants under this Plan, the Committee may provide for such special terms for Awards to Participants who are foreign nationals, or who are employed by the Corporation or any Affiliate outside of the United States, as the Committee may consider necessary or appropriate to accommodate differences in local law, tax policy or custom. Moreover, the Committee may approve such supplements to, or amendments, restatements or alternative versions of, this Plan as it may consider necessary or appropriate for such purposes without thereby affecting the terms of this Plan, as then in effect, unless this Plan could have been amended to eliminate such inconsistency without further approval by the stockholders of the Corporation.

**13. Amendment and Termination**

The Board may amend or terminate this Plan from time to time; provided, however, stockholder approval shall be required for any amendment that (i) increases the aggregate number of shares of Common Stock that may be issued under this Plan, except as contemplated by Section 5.A or Section 9.B; (ii) changes the class of employees eligible to receive Incentive Stock Options; (iii) modifies the restrictions on Repricings set forth in this Plan; or (iv) is required by the terms of any applicable law, regulation or rule, including the rules of any market on which the Corporation shares are traded or exchange on which the Corporation shares are listed. Except as specifically permitted by this Plan, Stock Option Agreement or Stock Award Agreement or as required to comply with applicable law, regulation or rule, no amendment shall, without a Participant's consent, adversely affect any rights of such Participant under any Option or Stock Award outstanding at the time such amendment is made; provided, however, that an amendment that may cause an Incentive Stock Option to become a Nonqualified Stock Option shall not be treated as adversely affecting the rights of the Participant. Any amendment requiring stockholder approval shall be approved by the stockholders of the Corporation within twelve (12) months of the date such amendment is adopted by the Board.

**14. Effective Date of Plan; Duration of Plan**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; A. This Plan shall be effective upon adoption by the Board, subject to approval within twelve (12) months by the stockholders of the Corporation. In the event that the stockholders of the Corporation shall not approve this Plan within such twelve (12) month period, this Plan shall terminate. Unless and until the Plan has been approved by the stockholders of the Corporation, no Option or Stock Award may be exercised, and no shares of Common Stock may be issued under the Plan. In the event that the stockholders of the Corporation shall not approve the Plan within such twelve (12) month period, the Plan and any previously granted Options or Stock Awards shall terminate.

Appendix A-17

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; B. Unless previously terminated, this Plan will terminate five (5) years after the earlier of (i) the date this Plan is adopted by the Board, or (ii) the date this Plan is approved by the stockholders, except that Awards that are granted under this Plan prior to its termination will continue to be administered under the terms of this Plan until the Awards terminate or are exercised.

**IN WITNESS WHEREOF**, the Corporation has caused this Plan to be executed by a duly authorized officer as of the date of adoption of this Plan by the Board of Directors.

AMERICAN REBEL HOLDINGS, INC.

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| | |
|:---|:---|
| By: | /s/ Charles A. Ross, Jr. |
|  | Charles A. Ross, Jr., CEO |

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Appendix A-18

**<u>APPENDIX B – Amendment to Second Amended and Restated Articles of Incorporation</u>**

**Article VI – Capital Stock shall be amended to add the following section:**

 **Section 8. Eighth Reverse Stock Split.** Effective upon the filing of this Certificate of Amendment of Articles of Incorporation with the Secretary of State of the State of Nevada (the "Eighth Effective Time"), the shares of the Corporation's Common Stock issued and outstanding immediately prior to the Eighth Effective Time (the "Eighth Old Common Stock") shall be automatically reclassified as and combined into shares of Common Stock (the "Eighth New Common Stock") such that each [__] shares of Eighth Old Common Stock shall be reclassified as and combined into one share of Eighth New Common Stock. No fractional shares of Eighth New Common Stock shall be issued in connection with the foregoing reclassification. In lieu of any fractional shares that would otherwise be issuable, the Corporation shall round up such fractional interest to the next whole share of Eighth New Common Stock. Each stock certificate that, immediately prior to the Eighth Effective Time, represented shares of Eighth Old Common Stock shall thereafter represent the number of whole shares of Eighth New Common Stock into which the shares of Eighth Old Common Stock represented by such certificate shall have been reclassified, until such certificate is surrendered for exchange. [If the Board elects round-lot protection, insert the approved round-lot provision here.] [OPTIONAL PROVISION TO BE DETERMINED BY BOARD IN ITS SOLE DISCRETION - In conjunction with the Eighth Reverse Stock Split, no stockholder holding at least a round lot (100 shares) prior to the Eighth Reverse Stock Split shall have less than one round lot (100 shares) after the Eighth Reverse Stock Split.]

Appendix B-1