# EDGAR Filing Document

**Accession Number:** 0001632968
**File Stem:** 0001632968-23-000001
**Filing Date:** 2023-2
**Character Count:** 15712
**Document Hash:** f9b8a45ee61a292ef83f6ec176612518
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001632968-23-000001.hdr.sgml**: 20230210

**ACCESSION NUMBER**: 0001632968-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230210

**DATE AS OF CHANGE**: 20230210

**EFFECTIVENESS DATE**: 20230210

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Wealthquest Corp
- **CENTRAL INDEX KEY:** 0001632968
- **IRS NUMBER:** 205248650
- **STATE OF INCORPORATION:** OH

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-16522
- **FILM NUMBER:** 23610084

**BUSINESS ADDRESS:**
- **STREET 1:** 50 E-BUSINESS WAY
- **STREET 2:** SUITE 120
- **CITY:** CINCINNATI
- **STATE:** OH
- **ZIP:** 45241
- **BUSINESS PHONE:** 513-530-9700

**MAIL ADDRESS:**
- **STREET 1:** 50 E-BUSINESS WAY
- **STREET 2:** SUITE 120
- **CITY:** CINCINNATI
- **STATE:** OH
- **ZIP:** 45241

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Wealthquest Corp<br>**Address:** 50 E-BUSINESS WAY<br>SUITE 120<br>CINCINNATI, OH 45241

**Form 13F File Number:** 028-16522

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Patrick Hayes<br>**Title:** Chief Compliance Officer<br>**Phone:** 5136934886

**Signature, Place, and Date of Signing:**

Patrick D. Hayes  Cincinnati, OH  02-10-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 124

**Form 13F Information Table Value Total:** $777195189

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 132710847 | 761830 | SH |  | SOLE |  | 761830 | 0 | 0 |
| Vanguard Scottsdate FDS | VNG RUS1000GRW | 92206C680 |  | 77423735 | 1404639 | SH |  | SOLE |  | 1404639 | 0 | 0 |
| iShares TR | Core MSCI EAFE | 46432F842 |  | 63986009 | 1038059 | SH |  | SOLE |  | 1038059 | 0 | 0 |
| Innovator ETFS TR | S 500 Buffer May | 45782C326 |  | 50730377 | 1748756 | SH |  | SOLE |  | 1748756 | 0 | 0 |
| AMERICAN FINL GROUP INC OHIO | COM | 025932104 |  | 47133028 | 343335 | SH |  | SOLE |  | 343335 | 0 | 0 |
| F/m Investments | US Treasury 2 Year | 74933W486 |  | 41653958 | 853127 | SH |  | SOLE |  | 853127 | 0 | 0 |
| iShares Tr | Treasury Floating Rate | 46434V860 |  | 36186698 | 717847 | SH |  | SOLE |  | 717847 | 0 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 30847464 | 127526 | SH |  | SOLE |  | 127526 | 0 | 0 |
| PROCTER  GAMBLE CO | COM | 742718109 |  | 27543331 | 181732 | SH |  | SOLE |  | 181732 | 0 | 0 |
| Vanguard Index FDS | Small CP ETF | 922908751 |  | 23299472 | 126944 | SH |  | SOLE |  | 126944 | 0 | 0 |
| SPDR | TOTAL STK MKT | 78464A805 |  | 23093547 | 488338 | SH |  | SOLE |  | 488338 | 0 | 0 |
| F/m Investments | US TBIL | 74933W452 |  | 21929375 | 439819 | SH |  | SOLE |  | 439819 | 0 | 0 |
| Innovator ETFS TR | Power Aug | 45782C680 |  | 20875460 | 736347 | SH |  | SOLE |  | 736347 | 0 | 0 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 19000616 | 93227 | SH |  | SOLE |  | 93227 | 0 | 0 |
| Innovator ETFS TR | S 500 Buffer Dec | 45782C557 |  | 10530069 | 329975 | SH |  | SOLE |  | 329975 | 0 | 0 |
| Innovator ETFS TR | S 500 Buffer Jul | 45782C789 |  | 9880366 | 319634 | SH |  | SOLE |  | 319634 | 0 | 0 |
| SPDR SER TR | Portfolio S 400 | 78464A847 |  | 7153919 | 168327 | SH |  | SOLE |  | 168327 | 0 | 0 |
| iShares INC | Core MSCI EMKT | 46434G103 |  | 6778553 | 145151 | SH |  | SOLE |  | 145151 | 0 | 0 |
| Innovator ETFS TR | S 500 Buffer Jan | 45782C409 |  | 6654289 | 201401 | SH |  | SOLE |  | 201401 | 0 | 0 |
| Innovator ETFS TR | S 500 Buffer Apr | 45782C888 |  | 6513090 | 209904 | SH |  | SOLE |  | 209904 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 6407158 | 49312 | SH |  | SOLE |  | 49312 | 0 | 0 |
| Apache | COM | 03743Q108 |  | 5913749 | 126687 | SH |  | SOLE |  | 126687 | 0 | 0 |
| Innovator ETFS TR | S 500 Ultra Jan | 45782C300 |  | 5676172 | 191052 | SH |  | SOLE |  | 191052 | 0 | 0 |
| SPDR | Small CP ETF | 78468R853 |  | 5050989 | 136624 | SH |  | SOLE |  | 136624 | 0 | 0 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 4486882 | 47410 | SH |  | SOLE |  | 47410 | 0 | 0 |
| Innovator ETFS TR | S 500 Buffer Oct | 45782C771 |  | 4470347 | 140754 | SH |  | SOLE |  | 140754 | 0 | 0 |
| Innovator ETFS TR | S 500 Ultra Jul | 45782C839 |  | 3708224 | 143983 | SH |  | SOLE |  | 143983 | 0 | 0 |
| iShares TR | EAFE GRWTH ETF | 464288885 |  | 3503991 | 41833 | SH |  | SOLE |  | 41833 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 3390756 | 14139 | SH |  | SOLE |  | 14139 | 0 | 0 |
| AllianzIM | 20 Buffer Dec | 00888H794 |  | 3317549 | 135905 | SH |  | SOLE |  | 135905 | 0 | 0 |
| DFA | Emerging Core | 25434V302 |  | 2812736 | 128142 | SH |  | SOLE |  | 128142 | 0 | 0 |
| DFA | International Core | 25434V203 |  | 2626187 | 104879 | SH |  | SOLE |  | 104879 | 0 | 0 |
| MERCK  CO INC NEW | COM | 58933Y105 |  | 2507580 | 22601 | SH |  | SOLE |  | 22601 | 0 | 0 |
| Innovator ETFS TR | S 500 Pwr Buffer May | 45782C318 |  | 2195080 | 78144 | SH |  | SOLE |  | 78144 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 1991823 | 11275 | SH |  | SOLE |  | 11275 | 0 | 0 |
| HERSHEY CO | COM | 427866108 |  | 1968345 | 8500 | SH |  | SOLE |  | 8500 | 0 | 0 |
| Innovator ETFS TR | Defined Wealth Shield | 45783Y855 |  | 1963656 | 73855 | SH |  | SOLE |  | 73855 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 1847901 | 4832 | SH |  | SOLE |  | 4832 | 0 | 0 |
| LILLY ELI  CO | COM | 532457108 |  | 1783835 | 4876 | SH |  | SOLE |  | 4876 | 0 | 0 |
| VANGUARD TAX MANAGED INTL FD | FTSE DEV MKT ETF | 921943868 |  | 1765499 | 42065 | SH |  | SOLE |  | 42065 | 0 | 0 |
| CINTAS CORP | COM | 172908105 |  | 1480410 | 3278 | SH |  | SOLE |  | 3278 | 0 | 0 |
| ISHARES TR | CORE S ETF | 464287200 |  | 1456179 | 3790 | SH |  | SOLE |  | 3790 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 1282092 | 15263 | SH |  | SOLE |  | 15263 | 0 | 0 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 1266361 | 9443 | SH |  | SOLE |  | 9443 | 0 | 0 |
| Vanguard Index FDS | S 500 ETF SHS | 922908363 |  | 1241986 | 3535 | SH |  | SOLE |  | 3535 | 0 | 0 |
| iShares | 1-3 Yr Treasury | 464287457 |  | 1225504 | 15098 | SH |  | SOLE |  | 15098 | 0 | 0 |
| ISHARES TR | Core S US VLU | 464287663 |  | 1109738 | 15712 | SH |  | SOLE |  | 15712 | 0 | 0 |
| Civista Bancshares | COM | 178867107 |  | 1083288 | 49218 | SH |  | SOLE |  | 49218 | 0 | 0 |
| AMGEN INC | COM | 031162100 |  | 1052923 | 4009 | SH |  | SOLE |  | 4009 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 1042657 | 5809 | SH |  | SOLE |  | 5809 | 0 | 0 |
| AIR PRODS  CHEMS INC | COM | 009158106 |  | 1031129 | 3345 | SH |  | SOLE |  | 3345 | 0 | 0 |
| ABBOTT LABS | COM | 002824100 |  | 986202 | 8982 | SH |  | SOLE |  | 8982 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 958185 | 5929 | SH |  | SOLE |  | 5929 | 0 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 939733 | 4915 | SH |  | SOLE |  | 4915 | 0 | 0 |
| PFIZER | COM | 717081103 |  | 933131 | 18211 | SH |  | SOLE |  | 18211 | 0 | 0 |
| VANGUARD INTL EQUITY INDEX | FTSE EMR MKT ETF | 922042858 |  | 883832 | 22674 | SH |  | SOLE |  | 22674 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | Value Idx | 922908744 |  | 881523 | 6280 | SH |  | SOLE |  | 6280 | 0 | 0 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 831523 | 9944 | SH |  | SOLE |  | 9944 | 0 | 0 |
| ISHARES S AGGRESSIVE ALLOCATION ETF | S AGGRESSIVE ALLOCATION ETF | 464289859 |  | 803761 | 13452 | SH |  | SOLE |  | 13452 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 786150 | 2545 | SH |  | SOLE |  | 2545 | 0 | 0 |
| Vanguard Scottsdale FDS | VNG Rus2000IDX | 92206C664 |  | 782448 | 11119 | SH |  | SOLE |  | 11119 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 731178 | 6629 | SH |  | SOLE |  | 6629 | 0 | 0 |
| iShares TR | Rus Mid Cap ETF | 464287499 |  | 711344 | 10546 | SH |  | SOLE |  | 10546 | 0 | 0 |
| MCDONALDS CORP | COM | 580135101 |  | 693500 | 2631 | SH |  | SOLE |  | 2631 | 0 | 0 |
| iShares TR | Morningstar US Eq | 464287127 |  | 679358 | 12905 | SH |  | SOLE |  | 12905 | 0 | 0 |
| ISHARES TR | RUS 1000 ETF | 464287622 |  | 676657 | 3214 | SH |  | SOLE |  | 3214 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 |  | 658457 | 2084 | SH |  | SOLE |  | 2084 | 0 | 0 |
| NVIDIA CORP | COM | 67066G104 |  | 644548 | 4410 | SH |  | SOLE |  | 4410 | 0 | 0 |
| ISHARES TR | CORE S US GWT | 464287671 |  | 632676 | 7761 | SH |  | SOLE |  | 7761 | 0 | 0 |
| HONEYWELL INTL INC | COM | 438516106 |  | 622243 | 2903 | SH |  | SOLE |  | 2903 | 0 | 0 |
| Vanguard Group | Div App ETF | 921908844 |  | 611499 | 4027 | SH |  | SOLE |  | 4027 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 583553 | 6614 | SH |  | SOLE |  | 6614 | 0 | 0 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 532348 | 2498 | SH |  | SOLE |  | 2498 | 0 | 0 |
| Illinois Tool Wks INC | COM | 452308109 |  | 523985 | 2378 | SH |  | SOLE |  | 2378 | 0 | 0 |
| ISHARES | GRWT ALLOCAT ETF | 464289867 |  | 519891 | 11024 | SH |  | SOLE |  | 11024 | 0 | 0 |
| BOEING CO | COM | 097023105 |  | 497369 | 2611 | SH |  | SOLE |  | 2611 | 0 | 0 |
| WALGREENS BOOTS ALLIANCE INC | COM | 931427108 |  | 482990 | 12928 | SH |  | SOLE |  | 12928 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 471558 | 3347 | SH |  | SOLE |  | 3347 | 0 | 0 |
| HEARTLAND BANCORP OHIO | COM | 421962101 |  | 471345 | 5025 | SH |  | SOLE |  | 5025 | 0 | 0 |
| iShares TR | Russell 2000 ETF | 464287655 |  | 427705 | 2453 | SH |  | SOLE |  | 2453 | 0 | 0 |
| Tesla INC | COM | 88160R101 |  | 423495 | 3435 | SH |  | SOLE |  | 3435 | 0 | 0 |
| GENERAL ELECTRIC CO | COM | 369604103 |  | 408648 | 4877 | SH |  | SOLE |  | 4877 | 0 | 0 |
| DISNEY WALT CO | COM DISNEY | 254687106 |  | 407829 | 4694 | SH |  | SOLE |  | 4694 | 0 | 0 |
| 3M CO | COM | 88579Y101 |  | 395136 | 3295 | SH |  | SOLE |  | 3295 | 0 | 0 |
| NIKE INC | CL B | 654106103 |  | 389740 | 3330 | SH |  | SOLE |  | 3330 | 0 | 0 |
| Fifth Third Bancorp | COM | 316773100 |  | 379217 | 11558 | SH |  | SOLE |  | 11558 | 0 | 0 |
| LCNB Corp | COM | 50181P100 |  | 361836 | 20102 | SH |  | SOLE |  | 20102 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | 500 GRTH IDX F | 921932505 |  | 361129 | 1712 | SH |  | SOLE |  | 1712 | 0 | 0 |
| VANGUARD WORLD FDS | Health Car ETF | 92204A504 |  | 348262 | 1404 | SH |  | SOLE |  | 1404 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 344881 | 1660 | SH |  | SOLE |  | 1660 | 0 | 0 |
| iShares TR | Motningstar US Small Cap | 460335300 |  | 339485 | 7444 | SH |  | SOLE |  | 7444 | 0 | 0 |
| VANGUARD BD INDEX FD INC | SHORT TRM BOND | 921937827 |  | 326188 | 4333 | SH |  | SOLE |  | 4333 | 0 | 0 |
| CINCINNATI FINL CORP | COM | 172062101 |  | 322016 | 3145 | SH |  | SOLE |  | 3145 | 0 | 0 |
| AllianzIM | 20 Buffer Jan | 00888H802 |  | 307983 | 11644 | SH |  | SOLE |  | 11644 | 0 | 0 |
| Linde PLC | SHS | G5494J103 |  | 306609 | 940 | SH |  | SOLE |  | 940 | 0 | 0 |
| iShares TR | MSCI USA QLT FCT | 46432F339 |  | 300550 | 2637 | SH |  | SOLE |  | 2637 | 0 | 0 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 299520 | 5120 | SH |  | SOLE |  | 5120 | 0 | 0 |
| WISDOMTREE TR | Floating Rate Trsy | 97717Y527 |  | 296140 | 5891 | SH |  | SOLE |  | 5891 | 0 | 0 |
| Elevance Health | COM | 036752103 |  | 287263 | 560 | SH |  | SOLE |  | 560 | 0 | 0 |
| Innovator ETFS TR | Power Dec | 45782C573 |  | 286107 | 9572 | SH |  | SOLE |  | 9572 | 0 | 0 |
| Bristol Myers Squibb Co | COM | 110122108 |  | 284850 | 3959 | SH |  | SOLE |  | 3959 | 0 | 0 |
| KROGER CO | COM | 501044101 |  | 280057 | 6282 | SH |  | SOLE |  | 6282 | 0 | 0 |
| VANGUARD ADMIRAL FDS INC | MIDCP 400 VAL | 921932844 |  | 270786 | 1765 | SH |  | SOLE |  | 1765 | 0 | 0 |
| Stryker Corp | COM | 863667101 |  | 263315 | 1077 | SH |  | SOLE |  | 1077 | 0 | 0 |
| SPDR SERIES TRUST | PORTFOLIO LR ETF | 78464A854 |  | 261003 | 5802 | SH |  | SOLE |  | 5802 | 0 | 0 |
| American Express Co | COM | 025816109 |  | 260335 | 1762 | SH |  | SOLE |  | 1762 | 0 | 0 |
| Duke Energy Corp | COM | 26441C204 |  | 252119 | 2448 | SH |  | SOLE |  | 2448 | 0 | 0 |
| Invesco QQQ TR | Unit SER 1 | 46090E103 |  | 251401 | 944 | SH |  | SOLE |  | 944 | 0 | 0 |
| iShares TR | RUS 1000 GRW ETF | 464287614 |  | 250446 | 1169 | SH |  | SOLE |  | 1169 | 0 | 0 |
| Enbridge INC | COM | 29250N105 |  | 249536 | 6382 | SH |  | SOLE |  | 6382 | 0 | 0 |
| UNION PAC CORP | COM | 907818108 |  | 246620 | 1191 | SH |  | SOLE |  | 1191 | 0 | 0 |
| Costco Whsl Corp New | COM | 22160K105 |  | 246510 | 540 | SH |  | SOLE |  | 540 | 0 | 0 |
| Unitedhealth Group Inc | COM | 91324P102 |  | 241113 | 454 | SH |  | SOLE |  | 454 | 0 | 0 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 239510 | 1651 | SH |  | SOLE |  | 1651 | 0 | 0 |
| United Parcel Service INC | CL B | 911312106 |  | 238856 | 1374 | SH |  | SOLE |  | 1374 | 0 | 0 |
| Sherwin Williams Co | COM | 824348106 |  | 234956 | 990 | SH |  | SOLE |  | 990 | 0 | 0 |
| WISDOMTREE TR | LARGECAP DIVID | 97717W307 |  | 229215 | 3700 | SH |  | SOLE |  | 3700 | 0 | 0 |
| BlackRock | COM | 09247X101 |  | 221092 | 312 | SH |  | SOLE |  | 312 | 0 | 0 |
| US Bank | COM | 74460D729 |  | 214299 | 4914 | SH |  | SOLE |  | 4914 | 0 | 0 |
| Norfolk Southern | COM | 655844CB2 |  | 208964 | 848 | SH |  | SOLE |  | 848 | 0 | 0 |
| Texas Instruments | COM | 882508104 |  | 206107 | 1247 | SH |  | SOLE |  | 1247 | 0 | 0 |
| Comcast | COM | 20030N101 |  | 203945 | 5832 | SH |  | SOLE |  | 5832 | 0 | 0 |
| Oracle | COM | 68389X105 |  | 203148 | 2485 | SH |  | SOLE |  | 2485 | 0 | 0 |
| Check Point Software | COM | 001082411 |  | 201351 | 1596 | SH |  | SOLE |  | 1596 | 0 | 0 |

---