# EDGAR Filing Document

**Accession Number:** 0002041678
**File Stem:** 0002041678-25-000004
**Filing Date:** 2025-7
**Character Count:** 13935
**Document Hash:** 212f8fa6c316788659f99bf45923dd6b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0002041678-25-000004.hdr.sgml**: 20250723

**ACCESSION NUMBER**: 0002041678-25-000004

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250723

**DATE AS OF CHANGE**: 20250723

**EFFECTIVENESS DATE**: 20250723

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** PURE PORTFOLIOS HOLDINGS LLC
- **CENTRAL INDEX KEY:** 0002041678

**ORGANIZATION NAME:**
- **EIN:** 845021549
- **STATE OF INCORPORATION:** OR
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-24393
- **FILM NUMBER:** 251142832

**BUSINESS ADDRESS:**
- **STREET 1:** 1 CENTERPOINTE DRIVE
- **STREET 2:** SUITE 120
- **CITY:** LAKE OSWEGO
- **STATE:** OR
- **ZIP:** 97035
- **BUSINESS PHONE:** 877-261-0015

**MAIL ADDRESS:**
- **STREET 1:** 1 CENTERPOINTE DRIVE
- **STREET 2:** SUITE 120
- **CITY:** LAKE OSWEGO
- **STATE:** OR
- **ZIP:** 97035

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** PURE PORTFOLIOS HOLDINGS LLC<br>**Address:** 1 CENTERPOINTE DRIVE<br>SUITE 120<br>LAKE OSWEGO, OR 97035

**Form 13F File Number:** 028-24393

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Colin Purcell<br>**Title:** CCO<br>**Phone:** 5037444724

**Signature, Place, and Date of Signing:**

Colin Purcell  Lake Oswego, X1  07-23-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 102

**Form 13F Information Table Value Total:** $295175563

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AGNICO EAGLE MINES LTD | COM | 008474108 |  | 442552 | 3721 | SH |  | SOLE | 0 | 0 | 0 | 3721 |
| AIRBNB INC | COM CL A | 009066101 |  | 239271 | 1808 | SH |  | SOLE | 0 | 0 | 0 | 1808 |
| ALAMOS GOLD INC NEW | COM CL A | 011532108 |  | 497294 | 18723 | SH |  | SOLE | 0 | 0 | 0 | 18723 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 889667 | 5048 | SH |  | SOLE | 0 | 0 | 0 | 5048 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 1766454 | 9958 | SH |  | SOLE | 0 | 0 | 0 | 9958 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 432505 | 7377 | SH |  | SOLE | 0 | 0 | 0 | 7377 |
| AMAZON COM INC | COM | 023135106 |  | 3015735 | 13746 | SH |  | SOLE | 0 | 0 | 0 | 13746 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 |  | 330126 | 3624 | SH |  | SOLE | 0 | 0 | 0 | 3624 |
| AMGEN INC | COM | 031162100 |  | 285093 | 1021 | SH |  | SOLE | 0 | 0 | 0 | 1021 |
| APPLE INC | COM | 037833100 |  | 5163159 | 25165 | SH |  | SOLE | 0 | 0 | 0 | 25165 |
| AT INC | COM | 00206R102 |  | 304656 | 10527 | SH |  | SOLE | 0 | 0 | 0 | 10527 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 648017 | 1334 | SH |  | SOLE | 0 | 0 | 0 | 1334 |
| BITWISE BITCOIN ETF TR | SHS BEN INT | 09174C104 |  | 426711 | 7283 | SH |  | SOLE | 0 | 0 | 0 | 7283 |
| BOEING CO | COM | 097023105 |  | 580104 | 2769 | SH |  | SOLE | 0 | 0 | 0 | 2769 |
| CAMBRIA ETF TR | SHSHLD YIELD ETF | 132061201 |  | 2031357 | 31237 | SH |  | SOLE | 0 | 0 | 0 | 31237 |
| CAMECO CORP | COM | 13321L108 |  | 211140 | 2844 | SH |  | SOLE | 0 | 0 | 0 | 2844 |
| CATERPILLAR INC | COM | 149123101 |  | 268302 | 691 | SH |  | SOLE | 0 | 0 | 0 | 691 |
| CATHAY GEN BANCORP | COM | 149150104 |  | 6554839 | 143967 | SH |  | SOLE | 0 | 0 | 0 | 143967 |
| CHEVRON CORP NEW | COM | 166764100 |  | 471273 | 3291 | SH |  | SOLE | 0 | 0 | 0 | 3291 |
| COCA COLA CO | COM | 191216100 |  | 787897 | 11136 | SH |  | SOLE | 0 | 0 | 0 | 11136 |
| COLUMBIA ETF TR I | MULTI SEC MUNI | 19761L607 |  | 353664 | 17578 | SH |  | SOLE | 0 | 0 | 0 | 17578 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 825913 | 834 | SH |  | SOLE | 0 | 0 | 0 | 834 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | 25434V203 |  | 9570455 | 276843 | SH |  | SOLE | 0 | 0 | 0 | 276843 |
| DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | 25434V302 |  | 5243621 | 181127 | SH |  | SOLE | 0 | 0 | 0 | 181127 |
| DIMENSIONAL ETF TRUST | US CORE EQUITY 2 | 25434V708 |  | 420232 | 11725 | SH |  | SOLE | 0 | 0 | 0 | 11725 |
| DIMENSIONAL ETF TRUST | US TARGETED VLU | 25434V609 |  | 1481010 | 27446 | SH |  | SOLE | 0 | 0 | 0 | 27446 |
| ETFS GOLD TR | PHYSCL GOLD SHS | 00326A104 |  | 31895464 | 1011270 | SH |  | SOLE | 0 | 344 | 0 | 1010926 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 325735 | 3022 | SH |  | SOLE | 0 | 0 | 0 | 3022 |
| FEDEX CORP | COM | 31428X106 |  | 204031 | 898 | SH |  | SOLE | 0 | 0 | 0 | 898 |
| GENERAL MTRS CO | COM | 37045V100 |  | 200274 | 4070 | SH |  | SOLE | 0 | 0 | 0 | 4070 |
| GLOBAL X FDS | ARTIFICIAL ETF | 37954Y632 |  | 201669 | 4616 | SH |  | SOLE | 0 | 0 | 0 | 4616 |
| HECLA MNG CO | COM | 422704106 |  | 314840 | 52561 | SH |  | SOLE | 0 | 0 | 0 | 52561 |
| HOME DEPOT INC | COM | 437076102 |  | 215312 | 587 | SH |  | SOLE | 0 | 0 | 0 | 587 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 425635 | 2342 | SH |  | SOLE | 0 | 0 | 0 | 2342 |
| INVESCO EXCHANGE TRADED FD T | S EQL TEC | 46137V282 |  | 345498 | 8472 | SH |  | SOLE | 0 | 0 | 0 | 8472 |
| ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 |  | 4402290 | 71921 | SH |  | SOLE | 0 | 0 | 0 | 71921 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 630495 | 10111 | SH |  | SOLE | 0 | 0 | 0 | 10111 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 286043 | 4765 | SH |  | SOLE | 0 | 0 | 0 | 4765 |
| ISHARES TR | 0-3 MNTH TREASRY | 46436E718 |  | 837097 | 8314 | SH |  | SOLE | 0 | 0 | 0 | 8314 |
| ISHARES TR | TIPS BD ETF | 464287176 |  | 1727790 | 15701 | SH |  | SOLE | 0 | 0 | 0 | 15701 |
| ISHARES TR | SHORT TREAS BD | 464288679 |  | 1228722 | 11128 | SH |  | SOLE | 0 | 0 | 0 | 11128 |
| ISHARES TR | US AER DEF ETF | 464288760 |  | 214315 | 1136 | SH |  | SOLE | 0 | 0 | 0 | 1136 |
| ISHARES TR | 0-5 YR TIPS ETF | 46429B747 |  | 8842865 | 85928 | SH |  | SOLE | 0 | 0 | 0 | 85928 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 |  | 322808 | 3036 | SH |  | SOLE | 0 | 0 | 0 | 3036 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 2916516 | 35198 | SH |  | SOLE | 0 | 0 | 0 | 35198 |
| ISHARES TR | SP SMCP600VL ETF | 464287879 |  | 477812 | 4803 | SH |  | SOLE | 0 | 0 | 0 | 4803 |
| ISHARES TR | CORE S ETF | 464287200 |  | 969225 | 1561 | SH |  | SOLE | 0 | 0 | 0 | 1561 |
| ISHARES TR | RUS 1000 ETF | 464287622 |  | 559241 | 1647 | SH |  | SOLE | 0 | 0 | 0 | 1647 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 274929 | 648 | SH |  | SOLE | 0 | 0 | 0 | 648 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 312248 | 1447 | SH |  | SOLE | 0 | 0 | 0 | 1447 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 209910 | 2282 | SH |  | SOLE | 0 | 0 | 0 | 2282 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 426097 | 1470 | SH |  | SOLE | 0 | 0 | 0 | 1470 |
| KAYNE ANDERSON ENERGY INFRST | COM | 486606106 |  | 407690 | 32051 | SH |  | SOLE | 0 | 0 | 0 | 32051 |
| LISTED FDS TR | HORIZON KINETICS | 53656F623 |  | 683883 | 16217 | SH |  | SOLE | 0 | 0 | 0 | 16217 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 492771 | 1064 | SH |  | SOLE | 0 | 0 | 0 | 1064 |
| META PLATFORMS INC | CL A | 30303M102 |  | 1722962 | 2334 | SH |  | SOLE | 0 | 0 | 0 | 2334 |
| MICROSOFT CORP | COM | 594918104 |  | 2811845 | 5653 | SH |  | SOLE | 0 | 0 | 0 | 5653 |
| NETFLIX INC | COM | 64110L106 |  | 1440904 | 1076 | SH |  | SOLE | 0 | 0 | 0 | 1076 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 450907 | 902 | SH |  | SOLE | 0 | 0 | 0 | 902 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 6239612 | 39494 | SH |  | SOLE | 0 | 0 | 0 | 39494 |
| ORACLE CORP | COM | 68389X105 |  | 913897 | 4180 | SH |  | SOLE | 0 | 0 | 0 | 4180 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 206336 | 1133 | SH |  | SOLE | 0 | 0 | 0 | 1133 |
| PIMCO ETF TR | INV GRD CRP BD | 72201R817 |  | 4157539 | 42725 | SH |  | SOLE | 0 | 40 | 0 | 42685 |
| PROSHARES TR | S 500 DV ARIST | 74348A467 |  | 2591986 | 25740 | SH |  | SOLE | 0 | 0 | 0 | 25740 |
| PROSHARES TR | S MDCP 400 DIV | 74347B680 |  | 422666 | 5184 | SH |  | SOLE | 0 | 0 | 0 | 5184 |
| PURECYCLE TECHNOLOGIES INC | COM | 74623V103 |  | 430660 | 31435 | SH |  | SOLE | 0 | 0 | 0 | 31435 |
| RTX CORPORATION | COM | 75513E101 |  | 682632 | 4675 | SH |  | SOLE | 0 | 0 | 0 | 4675 |
| SCHWAB STRATEGIC TR | SHT TM US TRES | 808524862 |  | 11019702 | 451998 | SH |  | SOLE | 0 | 413 | 0 | 451585 |
| SCHWAB STRATEGIC TR | INT-TRM U.S TRES | 808524854 |  | 15822656 | 632148 | SH |  | SOLE | 0 | 395 | 0 | 631753 |
| SCHWAB STRATEGIC TR | US TIPS ETF | 808524870 |  | 577843 | 21658 | SH |  | SOLE | 0 | 0 | 0 | 21658 |
| SCHWAB STRATEGIC TR | US REIT ETF | 808524847 |  | 12456028 | 588659 | SH |  | SOLE | 0 | 313 | 0 | 588346 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 |  | 14906581 | 494578 | SH |  | SOLE | 0 | 321 | 0 | 494257 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 |  | 24221944 | 1096016 | SH |  | SOLE | 0 | 658 | 0 | 1095358 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 |  | 31869978 | 1304009 | SH |  | SOLE | 0 | 1085 | 0 | 1302924 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 |  | 5492299 | 198493 | SH |  | SOLE | 0 | 0 | 0 | 198493 |
| SCHWAB STRATEGIC TR | MUN BD ETF | 808524649 |  | 2209484 | 87748 | SH |  | SOLE | 0 | 0 | 0 | 87748 |
| SCHWAB STRATEGIC TR | 1 5YR CORP BD | 808524714 |  | 3447506 | 138956 | SH |  | SOLE | 0 | 0 | 0 | 138956 |
| SELECT SECTOR SPDR TR | RL EST SEL SEC | 81369Y860 |  | 224132 | 5411 | SH |  | SOLE | 0 | 0 | 0 | 5411 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 300431 | 3542 | SH |  | SOLE | 0 | 0 | 0 | 3542 |
| SHOPIFY INC | CL A SUB VTG SHS | 82509L107 |  | 306600 | 2658 | SH |  | SOLE | 0 | 0 | 0 | 2658 |
| SOUTHERN CO | COM | 842587107 |  | 300643 | 3274 | SH |  | SOLE | 0 | 0 | 0 | 3274 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 240932 | 390 | SH |  | SOLE | 0 | 0 | 0 | 390 |
| SPDR SERIES TRUST | S 600 SMCP VAL | 78464A300 |  | 14416765 | 180752 | SH |  | SOLE | 0 | 96 | 0 | 180656 |
| SPDR SERIES TRUST | NUVEEN ICE SHORT | 78468R739 |  | 5576298 | 116586 | SH |  | SOLE | 0 | 0 | 0 | 116586 |
| SPDR SERIES TRUST | NUVEEN ICE MUNIC | 78468R721 |  | 3528131 | 78982 | SH |  | SOLE | 0 | 0 | 0 | 78982 |
| SPROTT PHYSICAL GOLD TR | UNIT | 85207H104 |  | 316622 | 12490 | SH |  | SOLE | 0 | 0 | 0 | 12490 |
| SPROTT PHYSICAL SILVER TR | TR UNIT | 85207K107 |  | 177223 | 14479 | SH |  | SOLE | 0 | 0 | 0 | 14479 |
| TESLA INC | COM | 88160R101 |  | 647709 | 2039 | SH |  | SOLE | 0 | 0 | 0 | 2039 |
| THE CIGNA GROUP | COM | 125523100 |  | 249026 | 753 | SH |  | SOLE | 0 | 0 | 0 | 753 |
| THE TRADE DESK INC | COM CL A | 88339J105 |  | 243182 | 3378 | SH |  | SOLE | 0 | 0 | 0 | 3378 |
| VANECK ETF TRUST | SHRT HGH YLD MUN | 92189F387 |  | 1738176 | 76947 | SH |  | SOLE | 0 | 0 | 0 | 76947 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 6757337 | 22233 | SH |  | SOLE | 0 | 0 | 0 | 22233 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 265670 | 606 | SH |  | SOLE | 0 | 0 | 0 | 606 |
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 |  | 979340 | 5022 | SH |  | SOLE | 0 | 0 | 0 | 5022 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 |  | 1893505 | 21261 | SH |  | SOLE | 0 | 0 | 0 | 21261 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 1643902 | 33237 | SH |  | SOLE | 0 | 0 | 0 | 33237 |
| VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 |  | 662256 | 13174 | SH |  | SOLE | 0 | 0 | 0 | 13174 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 4297860 | 87658 | SH |  | SOLE | 0 | 0 | 0 | 87658 |
| VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 |  | 220249 | 3682 | SH |  | SOLE | 0 | 0 | 0 | 3682 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 1808922 | 31730 | SH |  | SOLE | 0 | 0 | 0 | 31730 |
| VISA INC | COM CL A | 92826C839 |  | 406468 | 1145 | SH |  | SOLE | 0 | 0 | 0 | 1145 |
| WALMART INC | COM | 931142103 |  | 285965 | 2925 | SH |  | SOLE | 0 | 0 | 0 | 2925 |

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