# EDGAR Filing Document

**Accession Number:** 0001898131
**File Stem:** 0001832212-23-000002
**Filing Date:** 2023-2
**Character Count:** 11594
**Document Hash:** 817a542f7ddf703bd228e764187d5bd5
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001832212-23-000002.hdr.sgml**: 20230210

**ACCESSION NUMBER**: 0001832212-23-000002

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230210

**DATE AS OF CHANGE**: 20230209

**EFFECTIVENESS DATE**: 20230210

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Wayfinding Financial, LLC
- **CENTRAL INDEX KEY:** 0001898131
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** WA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-21523
- **FILM NUMBER:** 23607863

**BUSINESS ADDRESS:**
- **STREET 1:** 19020 33RD AVE WEST, SUITE 390
- **CITY:** LYNNWOOD
- **STATE:** WA
- **ZIP:** 98036
- **BUSINESS PHONE:** 4253610707

**MAIL ADDRESS:**
- **STREET 1:** 19020 33RD AVE WEST, SUITE 390
- **CITY:** LYNNWOOD
- **STATE:** WA
- **ZIP:** 98036

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Wayfinding Financial LLC<br>**Address:** 19020 33RD AVE WEST SUITE 390<br>LYNNWOOD, WA 98036

**Form 13F File Number:** 028-21523

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Rod Ehrlich<br>**Title:** Consultant<br>**Phone:** 4253727517

**Signature, Place, and Date of Signing:**

Rod Ehrlich  Snoqualmie, WA  02-09-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 100

**Form 13F Information Table Value Total:** $123637

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

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|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| GENERAL MLS INC | Stock | 370334104 |  | 207 | 3030 | SH |  | SOLE |  | 0 | 0 | 3030 |
| AMGEN INC | Stock | 031162100 |  | 207 | 927 | SH |  | SOLE |  | 0 | 0 | 927 |
| WASTE MGMT INC DEL | Stock | 94106L109 |  | 208 | 1423 | SH |  | SOLE |  | 0 | 0 | 1423 |
| ALASKA AIR GROUP INC | Stock | 011659109 |  | 210 | 4004 | SH |  | SOLE |  | 0 | 0 | 4004 |
| DISNEY WALT CO | Stock | 254687106 |  | 213 | 1579 | SH |  | SOLE |  | 0 | 0 | 1579 |
| UNITEDHEALTH GROUP INC | Stock | 91324P102 |  | 217 | 470 | SH |  | SOLE |  | 0 | 0 | 470 |
| AT T INC | Stock | 00206R102 |  | 222 | 9216 | SH |  | SOLE |  | 0 | 0 | 9216 |
| BRISTOLMYERS SQUIBB CO | Stock | 110122108 |  | 223 | 3507 | SH |  | SOLE |  | 0 | 0 | 3507 |
| NORFOLK SOUTHN CORP | Stock | 655844108 |  | 238 | 884 | SH |  | SOLE |  | 0 | 0 | 884 |
| QUALCOMM INC | Stock | 747525103 |  | 273 | 1695 | SH |  | SOLE |  | 0 | 0 | 1695 |
| WALMART INC | Stock | 931142103 |  | 283 | 2085 | SH |  | SOLE |  | 0 | 0 | 2085 |
| HONEYWELL INTL INC | Stock | 438516106 |  | 291 | 1454 | SH |  | SOLE |  | 0 | 0 | 1454 |
| ALPHABET INC CAP STK CL C | Stock | 02079K107 |  | 294 | 114 | SH |  | SOLE |  | 0 | 0 | 114 |
| PNC FINL SVCS GROUP INC | Stock | 693475105 |  | 303 | 1481 | SH |  | SOLE |  | 0 | 0 | 1481 |
| ALPHABET INC CAP STK CL A | Stock | 02079K305 |  | 307 | 119 | SH |  | SOLE |  | 0 | 0 | 119 |
| LOCKHEED MARTIN CORP | Stock | 539830109 |  | 326 | 840 | SH |  | SOLE |  | 0 | 0 | 840 |
| INTERNATIONAL BUSINESS MACHS | Stock | 459200101 |  | 338 | 2558 | SH |  | SOLE |  | 0 | 0 | 2558 |
| SALESFORCE INC | Stock | 79466L302 |  | 349 | 1642 | SH |  | SOLE |  | 0 | 0 | 1642 |
| INTEL CORP | Stock | 458140100 |  | 361 | 7523 | SH |  | SOLE |  | 0 | 0 | 7523 |
| MERCK CO INC | Stock | 58933Y105 |  | 376 | 4676 | SH |  | SOLE |  | 0 | 0 | 4676 |
| COCA COLA CO | Stock | 191216100 |  | 378 | 6346 | SH |  | SOLE |  | 0 | 0 | 6346 |
| WELLS FARGO CO NEW | Stock | 949746101 |  | 379 | 7058 | SH |  | SOLE |  | 0 | 0 | 7058 |
| PFIZER INC | Stock | 717081103 |  | 400 | 7508 | SH |  | SOLE |  | 0 | 0 | 7508 |
| EXXON MOBIL CORP | Stock | 30231G102 |  | 404 | 5388 | SH |  | SOLE |  | 0 | 0 | 5388 |
| VERIZONMUNICATIONS INC | Stock | 92343V104 |  | 467 | 9131 | SH |  | SOLE |  | 0 | 0 | 9131 |
| CATERPILLAR INC | Stock | 149123101 |  | 483 | 2278 | SH |  | SOLE |  | 0 | 0 | 2278 |
| PEPSICO INC | Stock | 713448108 |  | 491 | 2899 | SH |  | SOLE |  | 0 | 0 | 2899 |
| JPMORGAN CHASE  CO | Stock | 46625H100 |  | 512 | 3526 | SH |  | SOLE |  | 0 | 0 | 3526 |
| CISCO SYS INC | Stock | 17275R102 |  | 555 | 10176 | SH |  | SOLE |  | 0 | 0 | 10176 |
| AUTOMATIC DATA PROCESSING INC | Stock | 053015103 |  | 600 | 3059 | SH |  | SOLE |  | 0 | 0 | 3059 |
| ABBOTT LABS | Stock | 002824100 |  | 602 | 5001 | SH |  | SOLE |  | 0 | 0 | 5001 |
| BERK HATHAWAY INC DEL CL B | Stock | 084670702 |  | 638 | 2074 | SH |  | SOLE |  | 0 | 0 | 2074 |
| META PLATFORMS INC CL A | Stock | 30303M102 |  | 653 | 2218 | SH |  | SOLE |  | 0 | 0 | 2218 |
| CHEVRON CORP NEW | Stock | 166764100 |  | 659 | 4871 | SH |  | SOLE |  | 0 | 0 | 4871 |
| NIKE INC CL B | Stock | 654106103 |  | 671 | 4644 | SH |  | SOLE |  | 0 | 0 | 4644 |
| EMERSON ELEC CO | Stock | 291011104 |  | 703 | 7761 | SH |  | SOLE |  | 0 | 0 | 7761 |
| AMAZON INC | Stock | 023135106 |  | 789 | 282 | SH |  | SOLE |  | 0 | 0 | 282 |
| ABBVIE INC | Stock | 00287Y109 |  | 817 | 6010 | SH |  | SOLE |  | 0 | 0 | 6010 |
| MCDONALDS CORP | Stock | 580135101 |  | 836 | 3361 | SH |  | SOLE |  | 0 | 0 | 3361 |
| FISERV INC | Stock | 337738108 |  | 836 | 8343 | SH |  | SOLE |  | 0 | 0 | 8343 |
| PACCAR INC | Stock | 693718108 |  | 847 | 9089 | SH |  | SOLE |  | 0 | 0 | 9089 |
| 3M CO | Stock | 88579Y101 |  | 893 | 5251 | SH |  | SOLE |  | 0 | 0 | 5251 |
| NEXTERA ENERGY INC | Stock | 65339F101 |  | 909 | 12543 | SH |  | SOLE |  | 0 | 0 | 12543 |
| BK OF AMERICA CORP | Stock | 060505104 |  | 910 | 20032 | SH |  | SOLE |  | 0 | 0 | 20032 |
| BOEING CO | Stock | 097023105 |  | 914 | 4820 | SH |  | SOLE |  | 0 | 0 | 4820 |
| HOME DEPOT INC | Stock | 437076102 |  | 995 | 2792 | SH |  | SOLE |  | 0 | 0 | 2792 |
| JOHNSON AND JOHNSON | Stock | 478160104 |  | 1055 | 6189 | SH |  | SOLE |  | 0 | 0 | 6189 |
| PROCTER AND GAMBLE CO | Stock | 742718109 |  | 1119 | 7033 | SH |  | SOLE |  | 0 | 0 | 7033 |
| NVIDIA CORPORATION | Stock | 67066G104 |  | 1780 | 8112 | SH |  | SOLE |  | 0 | 0 | 8112 |
| COSTCO WHSL CORP NEW | Stock | 22160K105 |  | 2395 | 4963 | SH |  | SOLE |  | 0 | 0 | 4963 |
| STARBUCKS CORP | Stock | 855244109 |  | 3184 | 33406 | SH |  | SOLE |  | 0 | 0 | 33406 |
| APPLE INC | Stock | 037833100 |  | 6746 | 42369 | SH |  | SOLE |  | 0 | 0 | 42369 |
| MICROSOFT CORP | Stock | 594918104 |  | 16423 | 54774 | SH |  | SOLE |  | 0 | 0 | 54774 |
| JANUS HEND SHORT DUR INC | ETF | 47103U886 |  | 210 | 4251 | SH |  | SOLE |  | 0 | 0 | 4251 |
| VANGUARD ST BOND INDEX FND | ETF | 921937827 |  | 234 | 2932 | SH |  | SOLE |  | 0 | 0 | 2932 |
| WISDOMTREE YIELD ENH US AGG | ETF | 97717X511 |  | 255 | 5078 | SH |  | SOLE |  | 0 | 0 | 5078 |
| ISHARES CORE TOT USD BND MKT | ETF | 46434V613 |  | 280 | 5410 | SH |  | SOLE |  | 0 | 0 | 5410 |
| ISHARES MSCI EAFE GWTH | ETF | 464288885 |  | 290 | 3001 | SH |  | SOLE |  | 0 | 0 | 3001 |
| SCHWAB US SMALLCAP | ETF | 808524607 |  | 291 | 3280 | SH |  | SOLE |  | 0 | 0 | 3280 |
| ISHARES INTL DIV GWTH | ETF | 46435G524 |  | 311 | 4745 | SH |  | SOLE |  | 0 | 0 | 4745 |
| SPDR SP DIVIDEND | ETF | 78464A763 |  | 331 | 2676 | SH |  | SOLE |  | 0 | 0 | 2676 |
| VANGUARD MIDCAP INDEX FND | ETF | 922908629 |  | 362 | 1619 | SH |  | SOLE |  | 0 | 0 | 1619 |
| ISHARES US TREASURY BOND | ETF | 46429B267 |  | 402 | 15523 | SH |  | SOLE |  | 0 | 0 | 15523 |
| SPDR PORT SP 500 HIGH DIV | ETF | 78468R788 |  | 413 | 9826 | SH |  | SOLE |  | 0 | 0 | 9826 |
| ISHARES MSCI EAFE VALUE | ETF | 464288877 |  | 417 | 8166 | SH |  | SOLE |  | 0 | 0 | 8166 |
| SCHWAB US AGG BOND | ETF | 808524839 |  | 472 | 8952 | SH |  | SOLE |  | 0 | 0 | 8952 |
| ISHARES RUSSELL 1000 GWTH | ETF | 464287614 |  | 476 | 1819 | SH |  | SOLE |  | 0 | 0 | 1819 |
| SCHWAB INTL EQUITY | ETF | 808524805 |  | 502 | 13665 | SH |  | SOLE |  | 0 | 0 | 13665 |
| SCHWAB US LARGE CAP GWTH | ETF | 808524300 |  | 541 | 3892 | SH |  | SOLE |  | 0 | 0 | 3892 |
| SCHWAB US LARGE CAP VALUE | ETF | 808524409 |  | 555 | 8009 | SH |  | SOLE |  | 0 | 0 | 8009 |
| VANGUARD SP 500 | ETF | 922908363 |  | 703 | 1774 | SH |  | SOLE |  | 0 | 0 | 1774 |
| ISHARES ESG AWARE MSCI USA | ETF | 46435G425 |  | 810 | 8352 | SH |  | SOLE |  | 0 | 0 | 8352 |
| SPDR PORTFOLIO SP 500 | ETF | 78464A854 |  | 1042 | 20563 | SH |  | SOLE |  | 0 | 0 | 20563 |
| COLUMBIA DIV FIXED INC ALLOC | ETF | 19761L508 |  | 1112 | 53928 | SH |  | SOLE |  | 0 | 0 | 53928 |
| INVESCO VAR RATE PREF | ETF | 46138G870 |  | 1440 | 56740 | SH |  | SOLE |  | 0 | 0 | 56740 |
| SPDR BLACKSTONE SEN LOAN | ETF | 78467V608 |  | 1946 | 42787 | SH |  | SOLE |  | 0 | 0 | 42787 |
| ISHARES BROAD USD INST GRADE | ETF | 464288620 |  | 2432 | 41968 | SH |  | SOLE |  | 0 | 0 | 41968 |
| ISHARES MSCI USA SMALL CAP | ETF | 46434V290 |  | 2451 | 47792 | SH |  | SOLE |  | 0 | 0 | 47792 |
| ISHARES MSCI USA MIDCAP | ETF | 46435U143 |  | 2582 | 69564 | SH |  | SOLE |  | 0 | 0 | 69564 |
| FIRST TRUST PREF SEC AND INC | ETF | 33739E108 |  | 3566 | 179753 | SH |  | SOLE |  | 0 | 0 | 179753 |
| WISDOMTREE MODITY STRAT FND | ETF | 97717Y683 |  | 3853 | 176762 | SH |  | SOLE |  | 0 | 0 | 176762 |
| REAL EST SEL SECT SPDR FND | ETF | 81369Y860 |  | 5303 | 117202 | SH |  | SOLE |  | 0 | 0 | 117202 |
| ZACKS EARNINGS CONS PORT | ETF | 98888G105 |  | 5921 | 240719 | SH |  | SOLE |  | 0 | 0 | 240719 |
| SPDR PORT INT TERM CORP | ETF | 78464A375 |  | 6423 | 181202 | SH |  | SOLE |  | 0 | 0 | 181202 |
| ISHARES CORE DIVIDEND GWTH | ETF | 46434V621 |  | 10560 | 201265 | SH |  | SOLE |  | 0 | 0 | 201265 |
| ISHARES CORE SP 500 | ETF | 464287200 |  | 12731 | 29391 | SH |  | SOLE |  | 0 | 0 | 29391 |

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