# EDGAR Filing Document

**Accession Number:** 0001810023
**File Stem:** 0001085146-23-000201
**Filing Date:** 2023-1
**Character Count:** 15658
**Document Hash:** b12f6081562be1a46c76328f7a20c91a
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001085146-23-000201.hdr.sgml**: 20230119

**ACCESSION NUMBER**: 0001085146-23-000201

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230119

**DATE AS OF CHANGE**: 20230118

**EFFECTIVENESS DATE**: 20230119

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Affinity Capital Advisors, LLC
- **CENTRAL INDEX KEY:** 0001810023
- **IRS NUMBER:** 461380672
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20220
- **FILM NUMBER:** 23535338

**BUSINESS ADDRESS:**
- **STREET 1:** 825 PAGE STREET
- **CITY:** BERKELEY
- **STATE:** CA
- **ZIP:** 94710
- **BUSINESS PHONE:** 510-984-0261

**MAIL ADDRESS:**
- **STREET 1:** 825 PAGE STREET
- **CITY:** BERKELEY
- **STATE:** CA
- **ZIP:** 94710

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Affinity Capital Advisors LLC<br>**Address:** 825 PAGE STREET<br>BERKELEY, CA 94710

**Form 13F File Number:** 028-20220

**CRD Number (if applicable):** 000166226

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Sean Kenmore<br>**Title:** Principal  Chief Compliance Officer<br>**Phone:** 510-984-0261

**Signature, Place, and Date of Signing:**

/s/Sean Kenmore  Berkeley, CA  01-18-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 110

**Form 13F Information Table Value Total:** $291751662

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 | BBG001S5T7X2 | 242393 | 2021 | SH |  | SOLE |  | 0 | 0 | 2021 |
| ABBVIE INC | COM | 00287Y109 | BBG0025Y4RZ3 | 525008 | 3249 | SH |  | SOLE |  | 0 | 0 | 3249 |
| ADAMIS PHARMACEUTICALS CORP | COM NEW | 00547W208 | BBG001S7DWV2 | 4365 | 25780 | SH |  | SOLE |  | 0 | 0 | 25780 |
| ADOBE SYSTEMS INCORPORATED | COM | 00724F101 | BBG001S5NCQ5 | 298166 | 886 | SH |  | SOLE |  | 0 | 0 | 886 |
| ALPHABET INC | CAP STK CL A | 02079K305 | BBG009S39JY5 | 376557 | 4268 | SH |  | SOLE |  | 0 | 0 | 4268 |
| ALPHABET INC | CAP STK CL C | 02079K107 | BBG009S3NB21 | 552823 | 6230 | SH |  | SOLE |  | 0 | 0 | 6230 |
| ALTRIA GROUP INC | COM | 02209S103 | BBG001S5T8T5 | 277292 | 6066 | SH |  | SOLE |  | 0 | 0 | 6066 |
| AMAZON COM INC | COM | 023135106 | BBG001S5PQL7 | 964902 | 11487 | SH |  | SOLE |  | 0 | 0 | 11487 |
| AMETEK INC | COM | 031100100 | BBG001S5NN54 | 1235404 | 8842 | SH |  | SOLE |  | 0 | 0 | 8842 |
| AMGEN INC | COM | 031162100 | BBG001S5NNL6 | 216980 | 826 | SH |  | SOLE |  | 0 | 0 | 826 |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 33297394 | 256272 | SH |  | SOLE |  | 0 | 0 | 256272 |
| AT INC | COM | 00206R102 | BBG001S5VWH2 | 256868 | 13953 | SH |  | SOLE |  | 0 | 0 | 13953 |
| AYTU BIOPHARMA INC | COM NEW | 054754874 |  | 2157 | 11415 | SH |  | SOLE |  | 0 | 0 | 11415 |
| BANK AMERICA CORP | COM | 060505104 | BBG001S5P0Y0 | 259070 | 7822 | SH |  | SOLE |  | 0 | 0 | 7822 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | BBG001S90346 | 876349 | 2837 | SH |  | SOLE |  | 0 | 0 | 2837 |
| BLACKSTONE INC | COM | 09260D107 | BBG001S7H949 | 229247 | 3090 | SH |  | SOLE |  | 0 | 0 | 3090 |
| BOEING CO | COM | 097023105 | BBG001S5P0V3 | 382156 | 2006 | SH |  | SOLE |  | 0 | 0 | 2006 |
| CABOT CORP | COM | 127055101 | BBG001S5PK58 | 214623 | 3211 | SH |  | SOLE |  | 0 | 0 | 3211 |
| CADENCE DESIGN SYSTEM INC | COM | 127387108 | BBG001S65YK1 | 794044 | 4943 | SH |  | SOLE |  | 0 | 0 | 4943 |
| CATERPILLAR INC | COM | 149123101 | BBG001S5PJ06 | 380208 | 1587 | SH |  | SOLE |  | 0 | 0 | 1587 |
| CHEVRON CORP NEW | COM | 166764100 | BBG001S67ZC5 | 673629 | 3753 | SH |  | SOLE |  | 0 | 0 | 3753 |
| CISCO SYS INC | COM | 17275R102 | BBG001S6HC62 | 464807 | 9757 | SH |  | SOLE |  | 0 | 0 | 9757 |
| CLOROX CO DEL | COM | 189054109 | BBG001S5PX50 | 261645 | 1864 | SH |  | SOLE |  | 0 | 0 | 1864 |
| COCA COLA CO | COM | 191216100 | BBG001S5SMQ8 | 608856 | 9572 | SH |  | SOLE |  | 0 | 0 | 9572 |
| COLGATE PALMOLIVE CO | COM | 194162103 | BBG001S5PVM5 | 260840 | 3311 | SH |  | SOLE |  | 0 | 0 | 3311 |
| COSTCO WHSL CORP NEW | COM | 22160K105 | BBG001S9KRQ7 | 291625 | 639 | SH |  | SOLE |  | 0 | 0 | 639 |
| DEERE  CO | COM | 244199105 | BBG001S5QFF7 | 982702 | 2292 | SH |  | SOLE |  | 0 | 0 | 2292 |
| DIMENSIONAL ETF TRUST | SHORT DURATION F | 25434V864 | BBG01254JDW6 | 524517 | 11380 | SH |  | SOLE |  | 0 | 0 | 11380 |
| DIMENSIONAL ETF TRUST | US CORE EQUITY 2 | 25434V708 | BBG011DXY6D4 | 622685 | 25646 | SH |  | SOLE |  | 0 | 0 | 25646 |
| DIMENSIONAL ETF TRUST | WORLD EX US CORE | 25434V880 | BBG012G2PD33 | 212220 | 9825 | SH |  | SOLE |  | 0 | 0 | 9825 |
| DISNEY WALT CO | COM | 254687106 | BBG001S5QHF3 | 291855 | 3359 | SH |  | SOLE |  | 0 | 0 | 3359 |
| FIRST TR EXCHANGE-TRADED FD | FIRST TR ENH NEW | 33739Q408 | BBG006XT8631 | 608577 | 10239 | SH |  | SOLE |  | 0 | 0 | 10239 |
| HOME DEPOT INC | COM | 437076102 | BBG001S5RTW7 | 587579 | 1860 | SH |  | SOLE |  | 0 | 0 | 1860 |
| INTEL CORP | COM | 458140100 | BBG001S5SF65 | 392337 | 14844 | SH |  | SOLE |  | 0 | 0 | 14844 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 | BBG001S5S399 | 341373 | 2423 | SH |  | SOLE |  | 0 | 0 | 2423 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 | BBG001S9GN63 | 1563333 | 5871 | SH |  | SOLE |  | 0 | 0 | 5871 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 | BBG003HC3DG9 | 10279861 | 220125 | SH |  | SOLE |  | 0 | 0 | 220125 |
| ISHARES INC | ESG AWR MSCI EM | 46434G863 | BBG00D7BDH70 | 2044777 | 68001 | SH |  | SOLE |  | 0 | 0 | 68001 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 | BBG001SKXPR1 | 392325 | 4833 | SH |  | SOLE |  | 0 | 0 | 4833 |
| ISHARES TR | COHEN STEER REIT | 464287564 | BBG001SDX760 | 1118522 | 20396 | SH |  | SOLE |  | 0 | 0 | 20396 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 | BBG003H6TRS0 | 24173282 | 392169 | SH |  | SOLE |  | 0 | 0 | 392169 |
| ISHARES TR | CORE S MCP ETF | 464287507 | BBG001SFC7V0 | 260005 | 1075 | SH |  | SOLE |  | 0 | 0 | 1075 |
| ISHARES TR | CORE S SCP ETF | 464287804 | BBG001SFC7W9 | 9078786 | 95930 | SH |  | SOLE |  | 0 | 0 | 95930 |
| ISHARES TR | CORE US AGGBD ET | 464287226 | BBG001SM1QT8 | 8922000 | 91989 | SH |  | SOLE |  | 0 | 0 | 91989 |
| ISHARES TR | ESG AW MSCI EAFE | 46435G516 | BBG00D7BBRS7 | 3772572 | 57386 | SH |  | SOLE |  | 0 | 0 | 57386 |
| ISHARES TR | ESG AWARE MSCI | 46435U663 | BBG00KK87757 | 1572685 | 47831 | SH |  | SOLE |  | 0 | 0 | 47831 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 | BBG00FFPFTS4 | 691999 | 8165 | SH |  | SOLE |  | 0 | 0 | 8165 |
| ISHARES TR | ESG AWR US AGRGT | 46435U549 | BBG00MC0P0K7 | 1327902 | 28410 | SH |  | SOLE |  | 0 | 0 | 28410 |
| ISHARES TR | ESG AWRE 1 5 YR | 46435G243 | BBG00H4BFM35 | 4650658 | 195652 | SH |  | SOLE |  | 0 | 0 | 195652 |
| ISHARES TR | IBOXX INV CP ETF | 464287242 | BBG001S60QR6 | 214655 | 2036 | SH |  | SOLE |  | 0 | 0 | 2036 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | BBG001S56320 | 2809552 | 13114 | SH |  | SOLE |  | 0 | 0 | 13114 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | BBG001S562P7 | 2624205 | 17304 | SH |  | SOLE |  | 0 | 0 | 17304 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 | BBG001S562F8 | 1270309 | 5922 | SH |  | SOLE |  | 0 | 0 | 5922 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 | BBG001S56277 | 1313406 | 9471 | SH |  | SOLE |  | 0 | 0 | 9471 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 | BBG001S561V2 | 1290008 | 12246 | SH |  | SOLE |  | 0 | 0 | 12246 |
| ISHARES TR | S 500 GRWT ETF | 464287309 | BBG001S561Q8 | 399682 | 6832 | SH |  | SOLE |  | 0 | 0 | 6832 |
| JOHNSON  JOHNSON | COM | 478160104 | BBG001S5SHQ9 | 845627 | 4787 | SH |  | SOLE |  | 0 | 0 | 4787 |
| JPMORGAN CHASE  CO | COM | 46625H100 | BBG001S8CRC3 | 571294 | 4260 | SH |  | SOLE |  | 0 | 0 | 4260 |
| KLA CORP | COM NEW | 482480100 | BBG001S5SLM4 | 263921 | 700 | SH |  | SOLE |  | 0 | 0 | 700 |
| LILLY ELI  CO | COM | 532457108 | BBG001S5STL8 | 2216259 | 6058 | SH |  | SOLE |  | 0 | 0 | 6058 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 | BBG001SKNNS6 | 1029359 | 2960 | SH |  | SOLE |  | 0 | 0 | 2960 |
| MCDONALDS CORP | COM | 580135101 | BBG001S5T110 | 2600570 | 9868 | SH |  | SOLE |  | 0 | 0 | 9868 |
| MERCK  CO INC | COM | 58933Y105 | BBG001S5TC52 | 452162 | 4075 | SH |  | SOLE |  | 0 | 0 | 4075 |
| META PLATFORMS INC | CL A | 30303M102 | BBG001SQCQC5 | 784617 | 6520 | SH |  | SOLE |  | 0 | 0 | 6520 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 2310693 | 9635 | SH |  | SOLE |  | 0 | 0 | 9635 |
| NETFLIX INC | COM | 64110L106 | BBG001SF6L46 | 732207 | 2483 | SH |  | SOLE |  | 0 | 0 | 2483 |
| NEXTERA ENERGY INC | COM | 65339F101 | BBG001S5RB29 | 277244 | 3316 | SH |  | SOLE |  | 0 | 0 | 3316 |
| NORTHROP GRUMMAN CORP | COM | 666807102 | BBG001S5TP26 | 407025 | 746 | SH |  | SOLE |  | 0 | 0 | 746 |
| PEPSICO INC | COM | 713448108 | BBG001S695T1 | 369300 | 2044 | SH |  | SOLE |  | 0 | 0 | 2044 |
| PFIZER INC | COM | 717081103 | BBG001S5V466 | 455695 | 8893 | SH |  | SOLE |  | 0 | 0 | 8893 |
| PROCTER AND GAMBLE CO | COM | 742718109 | BBG001S5V4L9 | 1086198 | 7167 | SH |  | SOLE |  | 0 | 0 | 7167 |
| RENOVORX INC | COM NEW | 75989R107 | BBG005XWWZL5 | 35859 | 15259 | SH |  | SOLE |  | 0 | 0 | 15259 |
| SALESFORCE INC | COM | 79466L302 | BBG001SDLP09 | 209227 | 1578 | SH |  | SOLE |  | 0 | 0 | 1578 |
| SCHWAB CHARLES CORP | COM | 808513105 | BBG001S5VXD4 | 330742 | 3972 | SH |  | SOLE |  | 0 | 0 | 3972 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | BBG001T5XQY3 | 2858470 | 88745 | SH |  | SOLE |  | 0 | 0 | 88745 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | BBG001T66WN0 | 5752133 | 103530 | SH |  | SOLE |  | 0 | 0 | 103530 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | BBG001T66WQ7 | 5212196 | 78949 | SH |  | SOLE |  | 0 | 0 | 78949 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | BBG001V036R6 | 9257777 | 141103 | SH |  | SOLE |  | 0 | 0 | 141103 |
| SEAGATE TECHNOLOGY HLDNGS PL | ORD SHS | G7997R103 | BBG0113JGQG9 | 444818 | 8455 | SH |  | SOLE |  | 0 | 0 | 8455 |
| SPDR GOLD TR | GOLD SHS | 78463V107 | BBG001SCPX28 | 324861 | 1915 | SH |  | SOLE |  | 0 | 0 | 1915 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 | BBG001S72SM3 | 766019 | 2003 | SH |  | SOLE |  | 0 | 0 | 2003 |
| SPDR SER TR | PRTFLO S GW | 78464A409 | BBG001SD7RB9 | 5440066 | 107363 | SH |  | SOLE |  | 0 | 0 | 107363 |
| SPDR SER TR | S 600 SML CAP | 78464A813 | BBG001SPTB69 | 3597814 | 43764 | SH |  | SOLE |  | 0 | 0 | 43764 |
| SPDR SER TR | SPDR S 500 ETF | 78468R796 | BBG00BKMB118 | 1385773 | 14845 | SH |  | SOLE |  | 0 | 0 | 14845 |
| STEREOTAXIS INC | COM NEW | 85916J409 | BBG001SKC124 | 24633 | 11900 | SH |  | SOLE |  | 0 | 0 | 11900 |
| STRYKER CORPORATION | COM | 863667101 | BBG001S8FR03 | 219157 | 896 | SH |  | SOLE |  | 0 | 0 | 896 |
| SYNOPSYS INC | COM | 871607107 | BBG001S5VTR8 | 2537398 | 7947 | SH |  | SOLE |  | 0 | 0 | 7947 |
| TESLA INC | COM | 88160R101 | BBG001SQKGD7 | 1088418 | 8836 | SH |  | SOLE |  | 0 | 0 | 8836 |
| UNITY SOFTWARE INC | COM | 91332U101 | BBG0056JW5H5 | 4397943 | 153828 | SH |  | SOLE |  | 0 | 0 | 153828 |
| VANGUARD ADMIRAL FDS INC | 500 VAL IDX FD | 921932703 | BBG001TC6MG7 | 388140 | 2771 | SH |  | SOLE |  | 0 | 0 | 2771 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 | BBG001ST39Q2 | 7568797 | 100542 | SH |  | SOLE |  | 0 | 0 | 100542 |
| VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 | BBG001SK7DK4 | 220544 | 3070 | SH |  | SOLE |  | 0 | 0 | 3070 |
| VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 92203J407 | BBG004N1LGK2 | 3779015 | 79676 | SH |  | SOLE |  | 0 | 0 | 79676 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 | BBG001SHTTS4 | 23164037 | 108695 | SH |  | SOLE |  | 0 | 0 | 108695 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | BBG001SHVTS1 | 1453962 | 7134 | SH |  | SOLE |  | 0 | 0 | 7134 |
| VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 | BBG001SMD2X3 | 5719844 | 69348 | SH |  | SOLE |  | 0 | 0 | 69348 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 | BBG001TC6MC1 | 224699 | 640 | SH |  | SOLE |  | 0 | 0 | 640 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | BBG001SHTTV0 | 2624406 | 14299 | SH |  | SOLE |  | 0 | 0 | 14299 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | BBG001SHTB03 | 461271 | 2413 | SH |  | SOLE |  | 0 | 0 | 2413 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | BBG001SHVR78 | 37993171 | 270664 | SH |  | SOLE |  | 0 | 0 | 270664 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | BBG001SHTTZ6 | 1445174 | 37075 | SH |  | SOLE |  | 0 | 0 | 37075 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 | BBG001T62KZ7 | 4154282 | 55250 | SH |  | SOLE |  | 0 | 0 | 55250 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | BBG001SSPWL4 | 2450962 | 58398 | SH |  | SOLE |  | 0 | 0 | 58398 |
| VANGUARD WORLD FD | ESG INTL STK ETF | 921910725 | BBG00M0P2VR5 | 321838 | 6543 | SH |  | SOLE |  | 0 | 0 | 6543 |
| VANGUARD WORLD FD | ESG US STK ETF | 921910733 | BBG00M0P2SP4 | 11587887 | 175947 | SH |  | SOLE |  | 0 | 0 | 175947 |
| VANGUARD WORLD FDS | INF TECH ETF | 92204A702 | BBG001SHTTR5 | 214354 | 671 | SH |  | SOLE |  | 0 | 0 | 671 |
| VASCULAR BIOGENICS LTD | COM | M96883109 | BBG002WK6CP5 | 2672 | 22265 | SH |  | SOLE |  | 0 | 0 | 22265 |
| VISA INC | COM CL A | 92826C839 | BBG001SRCFY3 | 774329 | 3727 | SH |  | SOLE |  | 0 | 0 | 3727 |
| WALGREENS BOOTS ALLIANCE INC | COM | 931427108 | BBG001S5XBY7 | 302806 | 8105 | SH |  | SOLE |  | 0 | 0 | 8105 |
| ZIFF DAVIS INC | COM | 48123V102 | BBG001SD21P6 | 332220 | 4200 | SH |  | SOLE |  | 0 | 0 | 4200 |

---