# EDGAR Filing Document

**Accession Number:** 0001539338
**File Stem:** 0001539338-23-000001
**Filing Date:** 2023-2
**Character Count:** 12172
**Document Hash:** ca5ad23080c8b8e73d14c5cf361c137b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001539338-23-000001.hdr.sgml**: 20230209

**ACCESSION NUMBER**: 0001539338-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230209

**DATE AS OF CHANGE**: 20230209

**EFFECTIVENESS DATE**: 20230209

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Financial Advisory Group
- **CENTRAL INDEX KEY:** 0001539338
- **IRS NUMBER:** 760536640
- **STATE OF INCORPORATION:** TX
- **FISCAL YEAR END:** 1211

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-14635
- **FILM NUMBER:** 23605294

**BUSINESS ADDRESS:**
- **STREET 1:** 5599 SAN FELIPE
- **STREET 2:** SUITE 900
- **CITY:** HOUSTON
- **STATE:** TX
- **ZIP:** 77056
- **BUSINESS PHONE:** 713-627-7660

**MAIL ADDRESS:**
- **STREET 1:** 5599 SAN FELIPE
- **STREET 2:** SUITE 900
- **CITY:** HOUSTON
- **STATE:** TX
- **ZIP:** 77056

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Financial Advisory Group<br>**Address:** 5599 SAN FELIPE<br>SUITE 900<br>HOUSTON, TX 77056

**Form 13F File Number:** 028-14635

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Steven Rife<br>**Title:** Chief Investment Officer<br>**Phone:** 713-624-4208

**Signature, Place, and Date of Signing:**

Steven Rife  Houston, TX  02-09-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 87

**Form 13F Information Table Value Total:** $471259

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M COMPANY | COM | 88579Y101 |  | 363 | 3030 | SH |  | SOLE | 0 | 0 | 0 | 3030 |
| ABBOTT LABS | COM | 002824100 |  | 362 | 3300 | SH |  | SOLE | 0 | 0 | 0 | 3300 |
| ABBVIE INC | COM | 00287Y109 |  | 687 | 4248 | SH |  | SOLE | 0 | 0 | 0 | 4248 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 838 | 9494 | SH |  | SOLE | 0 | 0 | 0 | 9494 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 937 | 10560 | SH |  | SOLE | 0 | 0 | 0 | 10560 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 203 | 4439 | SH |  | SOLE | 0 | 0 | 0 | 4439 |
| ALX ONCOLOGY HLDGS INC | COM | 00166B105 |  | 354 | 31417 | SH |  | SOLE | 0 | 0 | 0 | 31417 |
| AMAZON COM INC | COM | 023135106 |  | 1112 | 13240 | SH |  | SOLE | 0 | 0 | 0 | 13240 |
| AMGEN INC | COM | 031162100 |  | 272 | 1036 | SH |  | SOLE | 0 | 0 | 0 | 1036 |
| APPLE INC | COM | 037833100 |  | 11158 | 85879 | SH |  | SOLE | 0 | 0 | 0 | 85879 |
| ARK ETF TR | INNOVATION ETF | 00214Q104 |  | 4128 | 132137 | SH |  | SOLE | 0 | 0 | 0 | 132137 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 262 | 1097 | SH |  | SOLE | 0 | 0 | 0 | 1097 |
| AVITA MEDICAL INC | COM | 05380C102 |  | 80 | 12196 | SH |  | SOLE | 0 | 0 | 0 | 12196 |
| BAXTER INTERNATIONAL INC | COM | 071813109 |  | 290 | 5694 | SH |  | SOLE | 0 | 0 | 0 | 5694 |
| BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 |  | 469 | 100 | SH |  | SOLE | 0 | 0 | 0 | 100 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2234 | 7233 | SH |  | SOLE | 0 | 0 | 0 | 7233 |
| BLACKROCK INC | COM | 09247F100 |  | 216 | 305 | SH |  | SOLE | 0 | 0 | 0 | 305 |
| BOEING CO | COM | 097023105 |  | 712 | 3736 | SH |  | SOLE | 0 | 0 | 0 | 3736 |
| BROADMARK RLTY CAP INC | COM | 11135B100 |  | 142 | 39883 | SH |  | SOLE | 0 | 0 | 0 | 39883 |
| BRP GROUP INC | COM CL A | 05589G102 |  | 2279 | 90667 | SH |  | SOLE | 0 | 0 | 0 | 90667 |
| CADENCE BANK | COM | 12740C103 |  | 208 | 8450 | SH |  | SOLE | 0 | 0 | 0 | 8450 |
| CARRIER GLOBAL CORPORATION | COM | 14448C104 |  | 369 | 8937 | SH |  | SOLE | 0 | 0 | 0 | 8937 |
| CHEVRON CORP NEW | COM | 166764100 |  | 587 | 3270 | SH |  | SOLE | 0 | 0 | 0 | 3270 |
| COCA COLA CO | COM | 191216100 |  | 455 | 7146 | SH |  | SOLE | 0 | 0 | 0 | 7146 |
| DBX ETF TR | XTRAK MSCI EAFE | 233051200 |  | 53251 | 1652223 | SH |  | SOLE | 0 | 0 | 0 | 1652223 |
| ELEVANCE HEALTH INC | COM | 036752103 |  | 398 | 775 | SH |  | SOLE | 0 | 0 | 0 | 775 |
| EXXON MOBIL CORPORATION | COM | 30231G102 |  | 2373 | 21518 | SH |  | SOLE | 0 | 0 | 0 | 21518 |
| HOME DEPOT INC | COM | 437076102 |  | 1538 | 4870 | SH |  | SOLE | 0 | 0 | 0 | 4870 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2023 CB | 46138J866 |  | 2329 | 111010 | SH |  | SOLE | 0 | 0 | 0 | 111010 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2024 CB | 46138J841 |  | 2189 | 106881 | SH |  | SOLE | 0 | 0 | 0 | 106881 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 CB | 46138J825 |  | 2090 | 103792 | SH |  | SOLE | 0 | 0 | 0 | 103792 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 CB | 46138J791 |  | 1890 | 99850 | SH |  | SOLE | 0 | 0 | 0 | 99850 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2027 CB | 46138J783 |  | 1749 | 92079 | SH |  | SOLE | 0 | 0 | 0 | 92079 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2028 CB | 46138J502 |  | 1352 | 68926 | SH |  | SOLE | 0 | 0 | 0 | 68926 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2029 | 46138J577 |  | 493 | 27729 | SH |  | SOLE | 0 | 0 | 0 | 27729 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 5484 | 38826 | SH |  | SOLE | 0 | 0 | 0 | 38826 |
| ISHARES TR | 20 YR TR BD ETF | 464287432 |  | 1113 | 11183 | SH |  | SOLE | 0 | 0 | 0 | 11183 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 25085 | 103705 | SH |  | SOLE | 0 | 0 | 0 | 103705 |
| ISHARES TR | CORE US AGGBD ETF | 464287226 |  | 5865 | 60465 | SH |  | SOLE | 0 | 0 | 0 | 60465 |
| ISHARES TR | HDG MSCI EAFE | 46434V803 |  | 2897 | 107310 | SH |  | SOLE | 0 | 0 | 0 | 107310 |
| ISHARES TR | RUSSELL MIDCAP | 464287499 |  | 2383 | 35328 | SH |  | SOLE | 0 | 0 | 0 | 35328 |
| ISHARES TR | MBS ETF | 464288588 |  | 11928 | 128608 | SH |  | SOLE | 0 | 0 | 0 | 128608 |
| ISHARES TR | RUS 1000 ETF | 464287622 |  | 230 | 1092 | SH |  | SOLE | 0 | 0 | 0 | 1092 |
| J P MORGAN EXCHANGE-TRADED F | ULTRA SHT MUNCPL | 46641Q654 |  | 4546 | 89960 | SH |  | SOLE | 0 | 0 | 0 | 89960 |
| J P MORGAN EXCHANGE-TRADED F | ULTRA SHRT INC | 46641Q837 |  | 2291 | 45705 | SH |  | SOLE | 0 | 0 | 0 | 45705 |
| JOHNSON JOHNSON | COM | 478160104 |  | 845 | 4783 | SH |  | SOLE | 0 | 0 | 0 | 4783 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 412 | 3076 | SH |  | SOLE | 0 | 0 | 0 | 3076 |
| LILLY ELI  CO | COM | 532457108 |  | 413 | 1130 | SH |  | SOLE | 0 | 0 | 0 | 1130 |
| MC DONALDS CORP | COM | 580135101 |  | 1330 | 5048 | SH |  | SOLE | 0 | 0 | 0 | 5048 |
| MICROSOFT CORP | COM | 594918104 |  | 1758 | 7332 | SH |  | SOLE | 0 | 0 | 0 | 7332 |
| NIKE INC | CL B | 654106103 |  | 317 | 2706 | SH |  | SOLE | 0 | 0 | 0 | 2706 |
| NOVO-NORDISK A S | ADR | 670100205 |  | 304 | 2245 | SH |  | SOLE | 0 | 0 | 0 | 2245 |
| OTIS WORLDWIDE CORP | COM | 68902V107 |  | 350 | 4468 | SH |  | SOLE | 0 | 0 | 0 | 4468 |
| PEPSICO INCORPORATED | COM | 713448108 |  | 1692 | 9368 | SH |  | SOLE | 0 | 0 | 0 | 9368 |
| PGIM ETF TR | ACTIVE AGGREGATE | 69344A701 |  | 296 | 7135 | SH |  | SOLE | 0 | 0 | 0 | 7135 |
| PGIM ETF TR | ULTRA SHORT | 69344A107 |  | 446 | 9093 | SH |  | SOLE | 0 | 0 | 0 | 9093 |
| POWERSHARES ETF TR II | SP500 LOW VOL | 73937B779 |  | 3176 | 49701 | SH |  | SOLE | 0 | 0 | 0 | 49701 |
| POWERSHS QQQ TRUST SER 1 | UNIT SER 1 | 73935A104 |  | 8015 | 30098 | SH |  | SOLE | 0 | 0 | 0 | 30098 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 254 | 1677 | SH |  | SOLE | 0 | 0 | 0 | 1677 |
| RAYTHEON TECHNOLOGIES CORP | COM | 755111507 |  | 907 | 8985 | SH |  | SOLE | 0 | 0 | 0 | 8985 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 |  | 34114 | 1149012 | SH |  | SOLE | 0 | 0 | 0 | 1149012 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 51967 | 135886 | SH |  | SOLE | 0 | 0 | 0 | 135886 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 |  | 3905 | 164969 | SH |  | SOLE | 0 | 0 | 0 | 164969 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 |  | 10700 | 332206 | SH |  | SOLE | 0 | 0 | 0 | 332206 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 |  | 8359 | 185136 | SH |  | SOLE | 0 | 0 | 0 | 185136 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 |  | 2171 | 33085 | SH |  | SOLE | 0 | 0 | 0 | 33085 |
| SPDR DOW JONES INDL AVRG ETF | UT SER 1 | 78467X109 |  | 27556 | 83169 | SH |  | SOLE | 0 | 0 | 0 | 83169 |
| SPDR GOLD TRUST | GOLD SHS | 78463V107 |  | 290 | 1707 | SH |  | SOLE | 0 | 0 | 0 | 1707 |
| SPDR SER TR | PORTFOLIO LN TSR | 78464A664 |  | 13879 | 478105 | SH |  | SOLE | 0 | 0 | 0 | 478105 |
| SPDR SERIES TRUST | S 600 SMCP VAL | 78464A300 |  | 15785 | 212682 | SH |  | SOLE | 0 | 0 | 0 | 212682 |
| SPDR SERIES TRUST | SP DIVID ETF | 78464A763 |  | 342 | 2731 | SH |  | SOLE | 0 | 0 | 0 | 2731 |
| SPDR SP MIDCAP 400 ETF  TR | UTSER1 SPDCRP | 78467Y107 |  | 21215 | 47912 | SH |  | SOLE | 0 | 0 | 0 | 47912 |
| STARBUCKS CORP | COM | 855244109 |  | 237 | 2389 | SH |  | SOLE | 0 | 0 | 0 | 2389 |
| TESLA INC | COM | 88160R101 |  | 535 | 4341 | SH |  | SOLE | 0 | 0 | 0 | 4341 |
| TEXAS INSTRS INC | COM | 882508104 |  | 473 | 2861 | SH |  | SOLE | 0 | 0 | 0 | 2861 |
| TOWNEBANK PORTSMOUTH VA | COM | 98214P109 |  | 228 | 7397 | SH |  | SOLE | 0 | 0 | 0 | 7397 |
| UNION PACIFIC CORP | COM | 907818108 |  | 706 | 3409 | SH |  | SOLE | 0 | 0 | 0 | 3409 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 8517 | 48889 | SH |  | SOLE | 0 | 0 | 0 | 48889 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 488 | 2550 | SH |  | SOLE | 0 | 0 | 0 | 2550 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 5079 | 23831 | SH |  | SOLE | 0 | 0 | 0 | 23831 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 73639 | 209595 | SH |  | SOLE | 0 | 0 | 0 | 209595 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 |  | 7913 | 102088 | SH |  | SOLE | 0 | 0 | 0 | 102088 |
| VANGUARD SCOTTSDALE FDS | VNG RUS2000VAL | 92206C649 |  | 256 | 2101 | SH |  | SOLE | 0 | 0 | 0 | 2101 |
| VANGUARD SPECIALIZED PORTFOL | DIV APP ETF | 921908844 |  | 724 | 4765 | SH |  | SOLE | 0 | 0 | 0 | 4765 |
| VANGUARD WORLD FD | ESG US STK ETF | 921910733 |  | 297 | 4505 | SH |  | SOLE | 0 | 0 | 0 | 4505 |
| WALGREENS BOOTS ALLIANCE INC | COM | 931427108 |  | 274 | 7335 | SH |  | SOLE | 0 | 0 | 0 | 7335 |
| WAL-MART STORES INC | COM | 931142103 |  | 904 | 6379 | SH |  | SOLE | 0 | 0 | 0 | 6379 |

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