# EDGAR Filing Document

**Accession Number:** 0001864237
**File Stem:** 0001821982-23-000005
**Filing Date:** 2023-3
**Character Count:** 19601
**Document Hash:** 216bd9962c591e35c8510d74628d9235
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001821982-23-000005.hdr.sgml**: 20230323

**ACCESSION NUMBER**: 0001821982-23-000005

**CONFORMED SUBMISSION TYPE**: C/A

**PUBLIC DOCUMENT COUNT**: 2

**FILED AS OF DATE**: 20230323

**DATE AS OF CHANGE**: 20230323

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** J. Johnson & Company, LLC
- **CENTRAL INDEX KEY:** 0001864237
- **IRS NUMBER:** 833923068
- **STATE OF INCORPORATION:** NC
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** C/A
- **SEC ACT:** 1933 Act
- **SEC FILE NUMBER:** 020-31044
- **FILM NUMBER:** 23755835

**BUSINESS ADDRESS:**
- **STREET 1:** 4304 SIR JULIAN CT
- **CITY:** RALEIGH
- **STATE:** NC
- **ZIP:** 27610
- **BUSINESS PHONE:** 919-283-6387

**MAIL ADDRESS:**
- **STREET 1:** 1129 CORPORATION PARKWAY
- **STREET 2:** SUITE 181/199
- **CITY:** RALEIGH
- **STATE:** NC
- **ZIP:** 27610

### Attached PDF Documents

**Attachment 1:** `hubbkitchensofferingpage8.pdf`

3/23/23, 10:02 AM

Vicinity Capital

# HUBB Kitchens

Regulation Crowdfunding

Raising up to $467,550

**for 8.5% Equity Stake**

**Suggested Min. Investment: $1,000**

**$161,000**

Funded

Invest

(https://marketplace.vicinitycapital.com/trade/estimatecalculation/Njg3MDU=)

**Start date:** October 3, 2022

**End date:** March 31, 2023

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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Vicinity Capital

The Deal Shop Talk Local Buzz Q & A

## Why fund our local story

- The first ever multi-concept ghost kitchen in an airport, a collaboration between HUBB Kitchens, RDU International, and Reef Kitchens, opened July 2nd, 2022
- Our Second "Get Reef" Virtual Food Hall is opening mid-2023 in Dulles international Airport.
- Our collaboration with Now Serving has allowed us to serve 7000+ meals to underserved communities of Raleigh, NC.
- Our first location opened December 2020; it was profitable starting March 2021 and is at 100% capacity since September.
- In addition to our culinary incubator services, we operate in the $43.1 billion ghost kitchen industry, which is expected to grow to $71.4 billion by 2027.

## Overview

## The Opportunity

### Consumers and capital are flooding alternative restaurant models

COVID-19 set off a seismic shift in food consumer behavior. With the restriction of physical dining and the advancement of technology, the landscape for restaurateurs has permanently changed.

In addition to shifting consumer behavior and COVID restrictions, labor shortages and rising product costs have restaurant owners searching for alternative business models that will help them reach hungry customers.

Demand for commercial kitchen space has spiked but capacity has not kept up.

Airport travelers are being overwhelmed with longer lines, limited menus, limited online ordering, and no delivery options.

To navigate this new culinary world, restaurateurs and entrepreneurs have flocked to "ghost" or "dark" kitchen models: stand-alone commercial kitchens designed for catering, delivery service, and much more. Pitchbook reports (https://pitchbook.com/blog/emerging-

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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Vicinity Capital

space-ghost-kitchens) that a staggering $22 Billion in funding has been raised for companies in this exploding “ghost kitchen” market.

## The Problem

### Resources

### About Us

## Local companies can't find the space they need to take advantage of this new market

Subscribe (https://vicinitycapital.com/#form)

Contact

### Educational Materials

(https://vicinitycapital.com/about/#contactf

Consumers and food businesses are being overwhelmed with labor shortages, limited menus, and rising product cost.

About (https://vicinitycapital.com/about/)

Vicinity Views (https://vicinitycapital.com/vicinityviews/)

FAQs (https://vicinitycapital.com/faq/)

**Social Media** shutdowns during the COVID-19 pandemic airports have an excess of unused or undesirable concession opportunities.

### LinkedIn

Airport travelers are being plagued by long lines, limited menus, and higher prices.

(https://www.linkedin.com/checkpoint/challengesV2/AQF99aCofJrqrQAAAXOVh-

Affordable rentable kitchen space is essentially nonexistent in “The Triangle”. While tech giants and venture capitalists may be benefiting from the booming food delivery scene, local

business owners in NC are still struggling to tap into this growing demand. Demand for

commercial kitchen space has spiked but capacity has not kept up. Simply put, **there isn't**

**enough space for local restaurateurs to produce their meals**, and a growing population is

only widening the gap between demand and capacity.

## The Solution

This website, VicinityCapital.com (“site”), is managed by Vicinity, LLC (“Vicinity”) and Vicinity Holdings, LLC

(“Vicinity Holdings”). Vicinity is a Funding Portal (CRD# 307772) offering investments through this site

**Affordable all-inclusive commercial kitchens where multiple food businesses can operate simultaneously and share in the expense and increased profits.**

investors must rely on their own examination of the issuer and the terms of the issuer, providing the merits and risks involved. Securities sold under Reg CF are cumulative and are not the same can lose all of their money. By using our site, you are subject to the Terms and Conditions of the Financial Privacy Policy. Thank you for using our site. If you have any questions, please contact us at 1-800-555-1234 or 1-800-555-1234.

Investments from vote companies are particularly risky and may result in total loss of invested capital. Past performance in Vicinity as a company does not guarantee its success. The return on investment is when under346.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0.0

![img-0.jpeg](img-0.jpeg)

© 2023 Vicinity Capital. The Vicinity Capital logo is a registered trademark of Vicinity. Terms of Service (https://vicinitycapital.com/).

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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Vicinity Capital

![img-1.jpeg](img-1.jpeg)

HUBB Kitchens is helping "foodpreneurs" start and grow their businesses in North Carolina with shared commercial kitchen spaces for rent by the hour, week, or month. In addition, HUBB Kitchens also serves airport travelers by providing multiple national and local food brands via mobile ordering and gate delivery. All on ONE transaction. We're solving problems for 3 distinct customer use cases:

# HUBB Kitchens...

- "Ghost kitchen" offers airline travelers and employees food and retail options within the terminals for delivery or pick-up
- "Commissary kitchen" services food truck operators & other foodpreneurs including existing restaurants needing expanded capacity or satellite locations
- "Incubator Kitchen" offers incubation and startup packages to help early-stage and first-time business owner

We're taking the proven and time-tested model of co-working and replacing offices with kitchens. We're also helping local businesses capitalize on a global trend to keep jobs and profits closer to home.

![img-2.jpeg](img-2.jpeg)

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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Vicinity Capital

![img-3.jpeg](img-3.jpeg)

Dishwashing
Stations

![img-4.jpeg](img-4.jpeg)

24/7 Access

## Business Model

### Flexible kitchen rentals + custom service add-ons

Provide pay-per-use kitchen rentals. We charge by the hour, day, or month, providing flexible membership options based on the amount of time and space needed. Not only does this help keep our offerings highly cost-effective, but it also maximizes the utilization of our space while providing a supportive infrastructure for small food businesses and food entrepreneurs.

![img-5.jpeg](img-5.jpeg)

Provide on-demand food ordering and delivery services pre and post security within airports. Offering a range restaurants, brands, and menus to choose. Our virtual food halls enable users to order pick-up or gate delivery and keep an eye on their orders with real-time SMS conversations.

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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![img-6.jpeg](img-6.jpeg)

In addition to the main kitchen rentals, we generate revenue from 4 additional value-add services:

1. Suppling meals to underserved communities.
2. Subscription-based business operations & regulatory management services.
3. Subscription-based cold, frozen and dry storage services
4. Yearly membership dues

## Traction

### Happy Customers

Our customers have said some pretty nice things about us...

![img-7.jpeg](img-7.jpeg)

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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![img-8.jpeg](img-8.jpeg)

The “Commissary Kitchen” small footprint hourly model is currently being proven with our first location breaking-even within 3 months of operations. Our second location that opened late August already has a waiting list for food truck clients. Our plan is to open 2 new commissary kitchen locations in 2023 using location 1 & 2 as the proven models. Late 2023 could be the acquisition of real estate to have a home base of operations and given us the ability to put our current two models under one roof. Over the next two years we will be looking to expand the multi-concept airport ghost kitchen throughout the Eastern United States securing at least 5 different airports.

## Competition

Overall the demand for ghost kitchen space is high and we don't anticipate any near-term market saturation. And while there are a few similar concepts, our business model and services present a unique offering.

## Investment Summary

## Anticipated Terms

Company is planning to offer an **8.5% equity stake** for a raise of $467,550.

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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Vicinity Capital

## Use of Funds

- ▶ $221,947: Earl of Sandwich - CVG airport
- ▶ $91,803: Team

## Due Diligence

![img-9.jpeg](img-9.jpeg)

Form check completed! Click here to review

(https://drive.google.com/file/d/1to8TvBxxB5Fht0_qOUi2etnAHUAhosP9/view?usp=sharing).

What is it?

A review of disclosures, financials, and all filing information to ensure compliance and consistency with Rule 201 of Regulation CF.

## Our People

![img-10.jpeg](img-10.jpeg)

![img-11.jpeg](img-11.jpeg)

![img-12.jpeg](img-12.jpeg)

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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### Jason T Johnson, Founder

Jason has 16 years of restaurant management experience to efficiently and profitably operate the

Read More

### Katherine Symanowicz, Dir. of Marketing

With a focus in marketing, Katherine creates all content throughout our distribution channels and ensures a

Read More

### Jide Iruka, Marketing Strategist

A self-proclaimed foodie, Jide Iruka, a Boston native, enjoys the local food scene and supporting small business by ordering in,

Read More

![img-13.jpeg](img-13.jpeg)

### Jon Comtois, Dir. of Operations

A The Chef's Academy scholar, Jon has spent 9+ years in the Food & Hospitality industry. He is big on customer service and likes

Read More

![img-14.jpeg](img-14.jpeg)

### Dekisha Thompson, Community Manager

Dekisha's culinary skills began when employed at The cheesecake Factory while obtaining her degree from Norfolk State

Read More

![img-15.jpeg](img-15.jpeg)

### Will McGuire, Advisor & Investor

Will McGuire is a business advisor and early investor in J. Johnson & Company L.L.C. (aka HUBB Kitchens). He is

Read More

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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Vicinity Capital

![img-16.jpeg](img-16.jpeg)

### G Patel, Senior Business Advisor

More than 15 years of dynamic experience across product development, hospitality, education, and mentorship have

Read More

![img-17.jpeg](img-17.jpeg)

### Jason Widen, Advisor & Investor

Founding Partner of HQ Raleigh which fosters inclusive communities of entrepreneurs through shared workspace

Read More

![img-18.jpeg](img-18.jpeg)

**Incolo**
Cultivating Communities

### Incolo, Business Consultant

Incolo is on a mission to create a level playing field by helping founders build businesses which have a scaling impact on those around them..

Read More

## Common Questions

Who are your target customers?

HUBB Kitchens cultivates culinary entrepreneurs as they formalize and grow their businesses by providing professionally managed, easily accessible, and affordable commercial kitchen space, industry-specific technical assistance and access to market opportunities. Whether a food start up or an experienced small business, HUBB Kitchens provides entrepreneurs the savvy to succeed.

How do you market HUBB Kitchens?

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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Vicinity Capital

How do you market HUBB Kitchens?

## Docs

### HUBB Subscription Agreement - SPV

Download

(https://api.norcapsecurities.com/tapiv3/uploads/1bdefcd2-bf57-49e2-bb14-e67e212815e7_68705_11658580059.pdf)

### HUBB Kitchens Reviewed Financials 2020 and 2021

Download

(https://api.norcapsecurities.com/tapiv3/index.php/Stamp/PDF/SFVCQiBLaXRjaGVucw==/kxtl220223071350.pdf)

### Sub Agreement - Major Investment

Download

(https://api.norcapsecurities.com/tapiv3/index.php/Stamp/PDF/SFVCQiBLaXRjaGVucw==/kxtl280223034857.pdf)

## Risks

**Key Personnel.** The Project is highly dependent on Jason Johnson to oversee ongoing operations. His loss would adversely affect the company and the company might have to obtain other personnel to perform his duties. There can be no guarantee such replacement personnel will be available or that the company will proceed as planned in the event of the loss.

**Need for Additional Funding/Dilution.** The project will need additional capital in excess of the $50,000 minimum being raised through this Regulation Crowdfunding offering. If the needed amount of capital is not achieved through this Regulation Crowdfunding offering, it will need to be pursued through other raises/sources, such as a separate exempt offering or additional debt (see other risks related to debt) or funded by potential business profits.

**No Distributions/No Provision for Return of Capital.** It is anticipated that the Company's investors will not receive a substantial return on their invested capital until several or more years after closing of the Offering.

**Revenue Share Payments Have Better Economic Rights.** The Revenue Share holders are entitled to receive a portion of revenue on a quarterly basis whether or not equity holders are returned any Capital Contributions.

**Your investment is in a special purpose vehicle and you are not a direct owner of the Company.** The Company has formed a special purpose vehicle, the SPV Company, for Investors in this offering. You are

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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not a direct owner of the Company, but rather you will be an indirect owner of the Company.

**The Class C Units held by the SPV Company are nonvoting.** The SPV Company, and thus you, have no voting rights on any Company matter. The Company is entirely controlled by its Managers and the Class A Unitholders. Currently, the Manager and the Class A Member is Jason Johnson.

*Please refer to the Form C for additional risks and disclosures.*

## Disclosures

- J. Johnson & Company L.L.C. has filed a Form C with the SEC which can be found here (https://www.sec.gov/Archives/edgar/data/1864237/000182198222000010/0001821982-22-000010-index.htm).
- Vicinity will be compensated upon a successful raise at 6% of the total amount raised, plus 2% of the amount raised in the form of the securities offered to the public.
- There is no cost for investors to invest, though Vicinity will receive a 1% transaction fee on all payments from J. Johnson & Company L.L.C. to investors that will be withheld from the payment to investors.

https://marketplace.vicinitycapital.com/offers/PreviewOffers/Njg3MDU=

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### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM C

### UNDER THE SECURITIES ACT OF 1933

### Issuer Information

**Name of Issuer:** J. Johnson & Company, LLC

**Legal Status:** Limited Liability Company

**Jurisdiction of Incorporation/Organization:** NC

**Date of Organization:** 03-29-2019

**Physical Address:** 1129 CORPORATION PARKWAY, RALEIGH, NC, 27610

**Issuer Website:** https://www.hubbkitchens.com/

**Is there a Co-Issuer?:** No

**Intermediary Name:** Vicinity LLC

**Intermediary CIK:** 0001798542

**Intermediary File Number:** 007-00223

**Intermediary CRD Number:** 307772

### Offering Information

**Compensation to Intermediary:** Commission equaling 6% of the total amount raised payable at each closing.

**Financial Interest in Issuer:** 2% of the total amount raised in the form of the securities offered to the public in this offering.

**Type of Security Offered:** Other

**Other Description of Security:** Class C membership units

**Number of Securities Offered:** 50000

**Price per Security:** $1.00

**Target Offering Amount:** $50,000.00

**Oversubscription Accepted:** Yes

**Oversubscription Allocation Type:** Other

**Description of Oversubscription:** At issuer's discretion

**Maximum Offering Amount:** $467,550.00

**Deadline to Reach Target Amount:** 04-29-2023

### Annual Report Disclosure Requirements

**Current Number of Employees:** 4.00

**Total Assets (Most Recent Fiscal Year):** $96,243.00

**Total Assets (Prior Fiscal Year):** $20,015.00

**Cash & Cash Equivalents (Most Recent Fiscal Year):** $62,438.00

**Cash & Cash Equivalents (Prior Fiscal Year):** $4,853.00

**Accounts Receivable (Most Recent Fiscal Year):** $0.00

**Accounts Receivable (Prior Fiscal Year):** $0.00

**Short-Term Debt (Most Recent Fiscal Year):** $0.00

**Short-Term Debt (Prior Fiscal Year):** $0.00

**Long-Term Debt (Most Recent Fiscal Year):** $105,197.00

**Long-Term Debt (Prior Fiscal Year):** $0.00

**Revenues/Sales (Most Recent Fiscal Year):** $320,818.00

**Revenues/Sales (Prior Fiscal Year):** $7,888.00

**Cost of Goods Sold (Most Recent Fiscal Year):** $262.00

**Cost of Goods Sold (Prior Fiscal Year):** $0.00

**Taxes Paid (Most Recent Fiscal Year):** $0.00

**Taxes Paid (Prior Fiscal Year):** $0.00

**Net Income (Most Recent Fiscal Year):** $-22,867.00

**Net Income (Prior Fiscal Year):** $-38,458.00

**Jurisdictions Offered:**

ALABAMA, ALASKA, ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DELAWARE, DISTRICT OF COLUMBIA, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, PR, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING, ALBERTA, BRITISH COLUMBIA, MANITOBA, NEW BRUNSWICK, NEWFOUNDLAND, NOVA SCOTIA, ONTARIO, PRINCE EDWARD ISLAND, QUEBEC, SASKATCHEWAN, YUKON TERRITORY, ISRAEL

### Signatures

**Issuer:** J. Johnson & Company, LLC

**Signature:** Jason Johnson

**Title:** Managing Member

---

**Signature:** Jason Johnson

**Title:** Managing Member

**Date:** 03-23-2023