# EDGAR Filing Document

**Accession Number:** 0001802136
**File Stem:** 0001802136-25-000006
**Filing Date:** 2025-10
**Character Count:** 28323
**Document Hash:** adbfc106f8d6874276ad32ace8e409cb
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001802136-25-000006.hdr.sgml**: 20251022

**ACCESSION NUMBER**: 0001802136-25-000006

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251022

**DATE AS OF CHANGE**: 20251022

**EFFECTIVENESS DATE**: 20251022

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Investment Research & Advisory Group, Inc.
- **CENTRAL INDEX KEY:** 0001802136

**ORGANIZATION NAME:**
- **EIN:** 581989031
- **STATE OF INCORPORATION:** GA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20017
- **FILM NUMBER:** 251409014

**BUSINESS ADDRESS:**
- **STREET 1:** 1230 PEACHTREE STREET NE
- **STREET 2:** SUITE 3800
- **CITY:** ATLANTA
- **STATE:** GA
- **ZIP:** 30309
- **BUSINESS PHONE:** 404-760-3730

**MAIL ADDRESS:**
- **STREET 1:** 1230 PEACHTREE STREET NE
- **STREET 2:** SUITE 3800
- **CITY:** ATLANTA
- **STATE:** GA
- **ZIP:** 30309

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Investment Research  Advisory Group Inc.<br>**Address:** 1230 PEACHTREE STREET NE<br>SUITE 3800<br>ATLANTA, GA 30309

**Form 13F File Number:** 028-20017

**CRD Number (if applicable):** 000126246

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Lauren Monce<br>**Title:** Compliance Associate<br>**Phone:** 4705582064

**Signature, Place, and Date of Signing:**

Lauren Monce  Atlanta, GA  10-22-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 254

**Form 13F Information Table Value Total:** $295027768

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 4053 | 12 | SH |  | SOLE |  | 0 | 0 | 12 |
| ABBOTT LABS | COM | 002824100 |  | 49165 | 333 | SH |  | SOLE |  | 0 | 0 | 333 |
| ABBVIE INC | COM | 00287Y109 |  | 213246 | 884 | SH |  | SOLE |  | 0 | 0 | 884 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 27126 | 97 | SH |  | SOLE |  | 0 | 0 | 97 |
| ADOBE INC | COM | 00724F101 |  | 1673093 | 4734 | SH |  | SOLE |  | 0 | 0 | 4734 |
| ADVISORSHS PURE US CANNABIS ETF IV | PURE US CANNABIS | 00768Y453 |  | 2156 | 450 | SH |  | SOLE |  | 0 | 0 | 450 |
| AERCAP HOLDINGS N V F | SHS | N00985106 |  | 242 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| AIR PRODS  CHEMS INC | COM | 009158106 |  | 51860 | 186 | SH |  | SOLE |  | 0 | 0 | 186 |
| AIRBNB INC | COM CL A | 009066101 |  | 7771 | 55 | SH |  | SOLE |  | 0 | 0 | 55 |
| ALCOA CORP | COM | 013872106 |  | 33620 | 1022 | SH |  | SOLE |  | 0 | 0 | 1022 |
| ALPHABET INC CLASS | CAP STK CL A | 02079K305 |  | 10478148 | 42917 | SH |  | SOLE |  | 0 | 0 | 42917 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 953219 | 3729 | SH |  | SOLE |  | 0 | 0 | 3729 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 149234 | 2219 | SH |  | SOLE |  | 0 | 0 | 2219 |
| AMAZON.COM INC | COM | 023135106 |  | 9069558 | 41120 | SH |  | SOLE |  | 0 | 0 | 41120 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 58188 | 163 | SH |  | SOLE |  | 0 | 0 | 163 |
| AMERICAN TOWER CORP NEW REIT | COM | 03027X100 |  | 98056 | 504 | SH |  | SOLE |  | 0 | 0 | 504 |
| AMGEN INC | COM | 031162100 |  | 139890 | 485 | SH |  | SOLE |  | 0 | 0 | 485 |
| APPLE INC | COM | 037833100 |  | 19517277 | 76359 | SH |  | SOLE |  | 0 | 0 | 76359 |
| APPLIED DIGITAL CORP | COM NEW | 038169207 |  | 574 | 25 | SH |  | SOLE |  | 0 | 0 | 25 |
| ARCHER-DANIELS MIDLAND C | COM | 039483102 |  | 1579935 | 26437 | SH |  | SOLE |  | 0 | 0 | 26437 |
| ARISTA NETWORKS INC | COM | 040413106 |  | 135073 | 905 | SH |  | SOLE |  | 0 | 0 | 905 |
| ARK AUTONOMOUS TECH RBTCS ETF | AUTNMUS TECHNLGY | 00214Q203 |  | 3570 | 32 | SH |  | SOLE |  | 0 | 0 | 32 |
| ASML HLDG N V FSPONSORED ADR | N Y REGISTERY SHS | N07059210 |  | 3642923 | 3763 | SH |  | SOLE |  | 0 | 0 | 3763 |
| AT INC | COM | 00206R102 |  | 102201 | 3508 | SH |  | SOLE |  | 0 | 0 | 3508 |
| ATLASSIAN CORP CLASS A | CL A | G06242104 |  | 7506 | 45 | SH |  | SOLE |  | 0 | 0 | 45 |
| AUTODESK INC | COM | 052769106 |  | 32402 | 97 | SH |  | SOLE |  | 0 | 0 | 97 |
| AUTOMATIC DATA PROCESSIN | COM | 053015103 |  | 39329 | 125 | SH |  | SOLE |  | 0 | 0 | 125 |
| AVANTIS US SMALL CAP VALUE ETF | US SML CP VALU | 025072877 |  | 232300 | 2334 | SH |  | SOLE |  | 0 | 0 | 2334 |
| BAKER HUGHES CO. A CLASS CLASS A | CL A | 05722G100 |  | 15445 | 289 | SH |  | SOLE |  | 0 | 0 | 289 |
| BANK OF AMERICA CORP | COM | 060505104 |  | 254661 | 4804 | SH |  | SOLE |  | 0 | 0 | 4804 |
| BERKSHIRE HATHAWAY CLASS B | CL B NEW | 084670702 |  | 3815797 | 7559 | SH |  | SOLE |  | 0 | 0 | 7559 |
| BLACKROCK ENERGY AND RES | COM | 09250U101 |  | 1384 | 102 | SH |  | SOLE |  | 0 | 0 | 102 |
| BLACKROCK INC NEW | COM | 09247X101 |  | 6201374 | 5316 | SH |  | SOLE |  | 0 | 0 | 5316 |
| BLOCK INC A CLASS CLASS A | CL A | 852234103 |  | 7805 | 98 | SH |  | SOLE |  | 0 | 0 | 98 |
| BOEING CO | COM | 097023105 |  | 2973922 | 13764 | SH |  | SOLE |  | 0 | 0 | 13764 |
| BOOKING HLDGS INC | COM | 09857L108 |  | 4100277 | 759 | SH |  | SOLE |  | 0 | 0 | 759 |
| BP P L C FSPONSORED ADR | SPONSORED ADR | 055622104 |  | 138 | 4 | SH |  | SOLE |  | 0 | 0 | 4 |
| BRISTOL MYERS SQUIBB CO | COM | 110122108 |  | 76906 | 1673 | SH |  | SOLE |  | 0 | 0 | 1673 |
| BROADCOM INC | COM | 11135F101 |  | 454976 | 1287 | SH |  | SOLE |  | 0 | 0 | 1287 |
| BROOKFIELD ASSET MGMT FCLASS A | CL A EXCH LT VTG | G16169107 |  | 32171 | 565 | SH |  | SOLE |  | 0 | 0 | 565 |
| BROOKFIELD BUSINESS CO FCLASS A | CL A EXC SUB VTG | 11259V106 |  | 503 | 15 | SH |  | SOLE |  | 0 | 0 | 15 |
| BROOKFIELD BUSINESS P LP | UNIT LTD L P | G16234109 |  | 978 | 30 | SH |  | SOLE |  | 0 | 0 | 30 |
| BROOKFIELD CORP FCLASS A | CL A LTD VT SH | 11271J107 |  | 154305 | 2250 | SH |  | SOLE |  | 0 | 0 | 2250 |
| BROOKFIELD WEALTH SO A FCLASS A | CL A EXCHANGEAB | G17434104 |  | 1027 | 15 | SH |  | SOLE |  | 0 | 0 | 15 |
| BROWN  BROWN INC | COM | 115236101 |  | 79534 | 835 | SH |  | SOLE |  | 0 | 0 | 835 |
| CANOPY GROWTH CORP F | COM | 138035100 |  | 54 | 37 | SH |  | SOLE |  | 0 | 0 | 37 |
| CARMAX INC | COM | 143130102 |  | 1263898 | 28168 | SH |  | SOLE |  | 0 | 0 | 28168 |
| CARRIER GLOBAL CORP | COM | 14448C104 |  | 30925 | 502 | SH |  | SOLE |  | 0 | 0 | 502 |
| CATERPILLAR INC | COM | 149123101 |  | 1828142 | 3820 | SH |  | SOLE |  | 0 | 0 | 3820 |
| CHARLES SCHWAB CORP | COM | 808513105 |  | 6366543 | 66686 | SH |  | SOLE |  | 0 | 0 | 66686 |
| CHEVRON CORP NEW | COM | 166764100 |  | 65222 | 380 | SH |  | SOLE |  | 0 | 0 | 380 |
| CHIPOTLE MEXICAN GRILL I | COM | 169656105 |  | 9131 | 200 | SH |  | SOLE |  | 0 | 0 | 200 |
| CHOICE HOTELS INTL INC | COM | 169905106 |  | 451508 | 4223 | SH |  | SOLE |  | 0 | 0 | 4223 |
| CHUBB LTD F | COM | H1467J104 |  | 3990688 | 14132 | SH |  | SOLE |  | 0 | 0 | 14132 |
| CIRRUS LOGIC INC | COM | 172755100 |  | 37587 | 300 | SH |  | SOLE |  | 0 | 0 | 300 |
| CISCO SYS INC | COM | 17275R102 |  | 32896 | 403 | SH |  | SOLE |  | 0 | 0 | 403 |
| CITIGROUP INC | COM NEW | 172967424 |  | 118245 | 1124 | SH |  | SOLE |  | 0 | 0 | 1124 |
| COMCAST CORP NEW CLASS A | CL A | 20030N101 |  | 15647 | 434 | SH |  | SOLE |  | 0 | 0 | 434 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 9414 | 75 | SH |  | SOLE |  | 0 | 0 | 75 |
| CONSTELLATION ENERGY COR | COM | 21037T109 |  | 94114 | 280 | SH |  | SOLE |  | 0 | 0 | 280 |
| CORTEVA INC | COM | 22052L104 |  | 6966 | 93 | SH |  | SOLE |  | 0 | 0 | 93 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 4468573 | 4821 | SH |  | SOLE |  | 0 | 0 | 4821 |
| CRH PUBLIC LIMITED CO F | ADR | 12626K203 |  | 25659 | 200 | SH |  | SOLE |  | 0 | 0 | 200 |
| CROWDSTRIKE HLDGS INC CLASS A | CL A | 22788C105 |  | 168691 | 342 | SH |  | SOLE |  | 0 | 0 | 342 |
| CSX CORP | COM | 126408103 |  | 5929 | 125 | SH |  | SOLE |  | 0 | 0 | 125 |
| DANAHER CORP | COM | 235851102 |  | 1063786 | 5324 | SH |  | SOLE |  | 0 | 0 | 5324 |
| DECKERS OUTDOOR CORP | COM | 243537107 |  | 2737 | 24 | SH |  | SOLE |  | 0 | 0 | 24 |
| DELTA AIR LINES INC DEL | COM N EW | 247361702 |  | 31950 | 552 | SH |  | SOLE |  | 0 | 0 | 552 |
| DEXCOM INC | COM | 252131107 |  | 7267 | 100 | SH |  | SOLE |  | 0 | 0 | 100 |
| DISNEY WALT CO | COM | 254687106 |  | 914033 | 764 | SH |  | SOLE |  | 0 | 0 | 764 |
| DOVER CORP | COM | 260003108 |  | 30617 | 183 | SH |  | SOLE |  | 0 | 0 | 183 |
| DOW INC | COM | 260557103 |  | 2683 | 93 | SH |  | SOLE |  | 0 | 0 | 93 |
| DROPBOX INC CLASS A | CL A | 26210C104 |  | 906 | 30 | SH |  | SOLE |  | 0 | 0 | 30 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 81118 | 639 | SH |  | SOLE |  | 0 | 0 | 639 |
| DUPONT DE NEMOURS INC | COM | 26614N102 |  | 7949 | 93 | SH |  | SOLE |  | 0 | 0 | 93 |
| EATON VANCE TOTAL RETURNBOND ETF | EATON VANCE TOTA | 61774R841 |  | 522 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| ELI LILLY AND CO | COM | 532457108 |  | 5566841 | 7280 | SH |  | SOLE |  | 0 | 0 | 7280 |
| EMCOR GROUP INC | COM | 29084Q100 |  | 11046 | 13 | SH |  | SOLE |  | 0 | 0 | 13 |
| EMERSON ELEC CO | COM | 291011104 |  | 27417 | 201 | SH |  | SOLE |  | 0 | 0 | 201 |
| ENTERPRISE PRODS PART LP | COM | 293792107 |  | 3117 | 100 | SH |  | SOLE |  | 0 | 0 | 100 |
| EPSIUM ENTERPRISE LTD FCLASS A | ORD SHS CL A | G3090S106 |  | 855 | 80 | SH |  | SOLE |  | 0 | 0 | 80 |
| EXELON CORP | COM | 30161N101 |  | 41139 | 900 | SH |  | SOLE |  | 0 | 0 | 900 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 54233 | 387 | SH |  | SOLE |  | 0 | 0 | 387 |
| FEDEX CORP | COM | 31428X106 |  | 278769 | 1178 | SH |  | SOLE |  | 0 | 0 | 1178 |
| FIDELITY ENHANCED INTRNTNL ETF | ENHANCED INTL | 31609A404 |  | 71 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| FIRST FINL BANKSHARES IN | COM | 32020R109 |  | 23447 | 697 | SH |  | SOLE |  | 0 | 0 | 697 |
| FIRST TRUST NASDAQ CYBRSCRTY ETF | NASDAQ CYB ETF | 33734X846 |  | 63848 | 840 | SH |  | SOLE |  | 0 | 0 | 840 |
| FIRSTENERGY CORP | COM | 337932107 |  | 29920 | 640 | SH |  | SOLE |  | 0 | 0 | 640 |
| FISERV INC | COM | 337738108 |  | 2759489 | 21392 | SH |  | SOLE |  | 0 | 0 | 21392 |
| FORD MTR CO DEL | COM | 345370860 |  | 1029 | 12 | SH |  | SOLE |  | 0 | 0 | 12 |
| GARTNER INC | COM | 366651107 |  | 12092 | 43 | SH |  | SOLE |  | 0 | 0 | 43 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 3708800 | 10872 | SH |  | SOLE |  | 0 | 0 | 10872 |
| GE AEROSPACE | COM | 369604301 |  | 4808242 | 15962 | SH |  | SOLE |  | 0 | 0 | 15962 |
| GE HEALTHCARE TECHNOLOGI | COMMON STOCK | 36266G107 |  | 9012 | 110 | SH |  | SOLE |  | 0 | 0 | 110 |
| GE VERNOVA INC | COM | 36828A101 |  | 1429589 | 2320 | SH |  | SOLE |  | 0 | 0 | 2320 |
| GENERAC HLDGS INC | COM | 368736104 |  | 4687 | 28 | SH |  | SOLE |  | 0 | 0 | 28 |
| GENERAL MTRS CO | COM | 37045V100 |  | 17407 | 266 | SH |  | SOLE |  | 0 | 0 | 266 |
| GILEAD SCIENCES INC | COM | 375558103 |  | 47875 | 404 | SH |  | SOLE |  | 0 | 0 | 404 |
| GLOBE LIFE INC | COM | 37959E102 |  | 32375 | 225 | SH |  | SOLE |  | 0 | 0 | 225 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 178389 | 216 | SH |  | SOLE |  | 0 | 0 | 216 |
| GRAYSCALE BITCOIN MINI TRUST ETF | SHS REP COM UT | 389637109 |  | 10734 | 212 | SH |  | SOLE |  | 0 | 0 | 212 |
| GRAYSCALE BITCOIN TRUST ETF | SHS REP COM UT | 389637109 |  | 95336 | 1062 | SH |  | SOLE |  | 0 | 0 | 1062 |
| GUARDIAN PHARMACY SVCS ICLASS A | CL A | 40145W101 |  | 43699 | 1666 | SH |  | SOLE |  | 0 | 0 | 1666 |
| HERSHEY CO | COM | 427866108 |  | 4740 | 22 | SH |  | SOLE |  | 0 | 0 | 22 |
| HOME DEPOT INC | COM | 437076102 |  | 942587 | 2305 | SH |  | SOLE |  | 0 | 0 | 2305 |
| HORMEL FOODS CORP | COM | 440452100 |  | 18739 | 735 | SH |  | SOLE |  | 0 | 0 | 735 |
| IBM CORP | COM | 459200101 |  | 5393 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| IDEXX LABS INC | COM | 45168D104 |  | 18528 | 27 | SH |  | SOLE |  | 0 | 0 | 27 |
| INDEPENDENCE RLTY TR INCREIT | COM | 45378A106 |  | 597461 | 36453 | SH |  | SOLE |  | 0 | 0 | 36453 |
| INTEL CORP | COM | 458140100 |  | 18083 | 451 | SH |  | SOLE |  | 0 | 0 | 451 |
| INTERCONTINENTAL HOTEL FUNSPONSORED ADR | SPONSORED ADS | 45857P806 |  | 2304 | 19 | SH |  | SOLE |  | 0 | 0 | 19 |
| INVESCO NASDAQ NEXT GEN 100 ETF | NASDAQNXTGEN100 | 46138G631 |  | 47540 | 1328 | SH |  | SOLE |  | 0 | 0 | 1328 |
| INVSC QQQ TRUST SRS 1 ETF | UNIT SER 1 | 46090E103 |  | 100967 | 168 | SH |  | SOLE |  | 0 | 0 | 168 |
| INVESCO RAFI US 1000 ETF | RAFI US 1000 ETF | 46137V613 |  | 5939 | 131 | SH |  | SOLE |  | 0 | 0 | 131 |
| INVSC BUYBACK ACHIEVERS ETF | BUYBACK ACHIEV | 46137V308 |  | 6624 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| INVSC S P 500 EQUAL WEIGHT ETF | S | 46137V357 |  | 1518 | 8 | SH |  | SOLE |  | 0 | 0 | 8 |
| INVSC VARIABLE RATE PREFERRED ETF | VAR RATE PFD | 46138G870 |  | 226043 | 9152 | SH |  | SOLE |  | 0 | 0 | 9152 |
| IQVIA HLDGS INC | COM | 46266C105 |  | 3383971 | 17812 | SH |  | SOLE |  | 0 | 0 | 17812 |
| ISHARES BITCOIN ETF | SHS BEN INT | 46438F101 |  | 10465 | 161 | SH |  | SOLE |  | 0 | 0 | 161 |
| ISHARES CORE MSCI EAFE ETF | CORE MSCI EAFE | 46432F842 |  | 1541001 | 17650 | SH |  | SOLE |  | 0 | 0 | 17650 |
| ISHARES CORE MSCI EMERGING ETF | CORE MSCI EMKT | 46434G103 |  | 842856 | 12786 | SH |  | SOLE |  | 0 | 0 | 12786 |
| ISHARES CORE S 500 ETF | CORE S 500 ETF | 464287200 |  | 774145 | 1157 | SH |  | SOLE |  | 0 | 0 | 1157 |
| ISHARES CORE S MID CAPETF | CORE S MCP ETF | 464287507 |  | 946926 | 14510 | SH |  | SOLE |  | 0 | 0 | 14510 |
| ISHARES CORE S SMALL CAP ETF | CORE S SCP ETF | 464287804 |  | 211484 | 1780 | SH |  | SOLE |  | 0 | 0 | 1780 |
| ISHARES TOTAL US STOCK MARKET ETF | CORE S TTL STK ETF | 464587150 |  | 254587 | 1748 | SH |  | SOLE |  | 0 | 0 | 1748 |
| ISHARES MSCI CHINA ETF | MSCI CHINA ETF | 46429B671 |  | 28908 | 439 | SH |  | SOLE |  | 0 | 0 | 439 |
| ISHARES MSCI INDIA INDEXETF | MSCI INDIA ETF | 46429B598 |  | 1041 | 20 | SH |  | SOLE |  | 0 | 0 | 20 |
| ISHARES S 500 GROWTH ETF | S 500 GRWT ETF | 464287309 |  | 852300 | 7060 | SH |  | SOLE |  | 0 | 0 | 7060 |
| ISHARES S 500 VALUE ETF | S 500 VAL ETF | 464287408 |  | 530035 | 2567 | SH |  | SOLE |  | 0 | 0 | 2567 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 4088860 | 22003 | SH |  | SOLE |  | 0 | 0 | 22003 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 8147278 | 25773 | SH |  | SOLE |  | 0 | 0 | 25773 |
| KIMBERLY CLARK CORP | COM | 494368103 |  | 25117 | 197 | SH |  | SOLE |  | 0 | 0 | 197 |
| KRAFT HEINZ CO | COM | 500754106 |  | 5755 | 210 | SH |  | SOLE |  | 0 | 0 | 210 |
| LAM RESH CORP | COM NEW | 512807306 |  | 94204 | 677 | SH |  | SOLE |  | 0 | 0 | 677 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 3000790 | 6007 | SH |  | SOLE |  | 0 | 0 | 6007 |
| LOWES COS INC | COM | 548661107 |  | 288926 | 1138 | SH |  | SOLE |  | 0 | 0 | 1138 |
| LULULEMON ATHLETICA INC | COM | 550021109 |  | 5160 | 28 | SH |  | SOLE |  | 0 | 0 | 28 |
| LUMEN TECHNOLOGIES INC | COM | 550241103 |  | 1830 | 299 | SH |  | SOLE |  | 0 | 0 | 299 |
| MASTERBRAND INC | COMMON STOCK | 57638P104 |  | 751 | 57 | SH |  | SOLE |  | 0 | 0 | 57 |
| MASTERCARD INC CLASS A | CL A | 57636Q104 |  | 7803332 | 13699 | SH |  | SOLE |  | 0 | 0 | 13699 |
| MATCH GROUP INC NEW | COM | 57667L107 |  | 5045 | 143 | SH |  | SOLE |  | 0 | 0 | 143 |
| MCDONALDS CORP | COM | 580135101 |  | 188027 | 603 | SH |  | SOLE |  | 0 | 0 | 603 |
| MEDTRONIC PLC F | SHS | G5960L103 |  | 12953 | 109 | SH |  | SOLE |  | 0 | 0 | 109 |
| MERCADOLIBRE INC | COM | 58733R102 |  | 23369 | 10 | SH |  | SOLE |  | 0 | 0 | 10 |
| MERCK  CO. INC. | COM | 58933Y105 |  | 556450 | 6575 | SH |  | SOLE |  | 0 | 0 | 6575 |
| META PLATFORMS INC CLASS A | CL A | 30303M102 |  | 7197805 | 9759 | SH |  | SOLE |  | 0 | 0 | 9759 |
| MFA FINL INC REIT | NOTE | 55272X607 |  | 1127 | 123 | SH |  | SOLE |  | 0 | 0 | 123 |
| MICROSOFT CORP | COM | 594918104 |  | 11027847 | 21145 | SH |  | SOLE |  | 0 | 0 | 21145 |
| MOHAWK INDS INC | COM | 608190104 |  | 34679 | 269 | SH |  | SOLE |  | 0 | 0 | 269 |
| MONDELEZ INTL INC CLASS A | CL A | 609207105 |  | 21989 | 340 | SH |  | SOLE |  | 0 | 0 | 340 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 8266 | 18 | SH |  | SOLE |  | 0 | 0 | 18 |
| MR COOPER GROUP INC | COM | 62482R107 |  | 211 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| MURPHY USA INC | COM | 626755102 |  | 23717 | 61 | SH |  | SOLE |  | 0 | 0 | 61 |
| NETFLIX INC | COM | 64110L106 |  | 4724944 | 3933 | SH |  | SOLE |  | 0 | 0 | 3933 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 11410 | 16 | SH |  | SOLE |  | 0 | 0 | 16 |
| NOVO-NORDISK A S FSPONSORED ADR | SPONSORED ADR | 670100205 |  | 61871 | 1115 | SH |  | SOLE |  | 0 | 0 | 1115 |
| NU HLDGS LTD FCLASS A | ORD SHS CL A | G6683N103 |  | 24015 | 1500 | SH |  | SOLE |  | 0 | 0 | 1500 |
| NUCOR CORP | COM | 670928100 |  | 7884 | 54 | SH |  | SOLE |  | 0 | 0 | 54 |
| NVIDIA CORP | COM | 67066G104 |  | 12916548 | 68756 | SH |  | SOLE |  | 0 | 0 | 68756 |
| O REILLY AUTOMOTIVE INC | COM | 67103H107 |  | 27492 | 240 | SH |  | SOLE |  | 0 | 0 | 240 |
| OCCIDENTAL PETE C 27 WTSWARRANTS EXP 08/03/27 | *W EXP 08/03/202 | 674599162 |  | 179 | 7 | SH |  | SOLE |  | 0 | 0 | 7 |
| OCCIDENTAL PETE CORP | COM | 674599105 |  | 40928 | 853 | SH |  | SOLE |  | 0 | 0 | 853 |
| ORACLE CORP | COM | 68389X105 |  | 100310 | 324 | SH |  | SOLE |  | 0 | 0 | 324 |
| ORGANON  CO | COMMON STOCK | 68622V106 |  | 278 | 26 | SH |  | SOLE |  | 0 | 0 | 26 |
| ORION PPTYS INC REIT | COM | 68629Y103 |  | 135 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| OTIS WORLDWIDE CORP | COM | 68902V107 |  | 117742 | 1281 | SH |  | SOLE |  | 0 | 0 | 1281 |
| PALANTIR TECHNOLOGIES INCLASS A | CL A | 69608A108 |  | 13317 | 31 | SH |  | SOLE |  | 0 | 0 | 31 |
| PALO ALTO NETWORKS INC | COM | 697435105 |  | 494389 | 2415 | SH |  | SOLE |  | 0 | 0 | 2415 |
| PAYPAL HLDGS INC | COM | 70450Y103 |  | 8785 | 120 | SH |  | SOLE |  | 0 | 0 | 120 |
| PELOTON INTERACTIVE INC | COM CL A | 70614W100 |  | 2340 | 260 | SH |  | SOLE |  | 0 | 0 | 260 |
| PEPSICO INC | COM | 713448108 |  | 49133 | 322 | SH |  | SOLE |  | 0 | 0 | 322 |
| PERFORMANCE FOOD GROUP C | COM | 71377A103 |  | 52020 | 500 | SH |  | SOLE |  | 0 | 0 | 500 |
| PFIZER INC | COM | 717081103 |  | 27577 | 964 | SH |  | SOLE |  | 0 | 0 | 964 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 3362385 | 20699 | SH |  | SOLE |  | 0 | 0 | 20699 |
| PRINCIPAL U S SMALL CAP ETF | PRIN U S SMALL | 74255Y607 |  | 114 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| PROCTER  GAMBLE CO | COM | 742718109 |  | 1958946 | 12707 | SH |  | SOLE |  | 0 | 0 | 12707 |
| PROLOGIS INC REIT | COM | 74340W103 |  | 7787 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| PROTALIX BIOTHERAPEUTICS | COM | 74365A309 |  | 2220 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| PRUDENTIAL FINL INC | COM | 744320102 |  | 10923 | 101 | SH |  | SOLE |  | 0 | 0 | 101 |
| REALTY INCOME CORP REIT | COM | 756109104 |  | 31448 | 502 | SH |  | SOLE |  | 0 | 0 | 502 |
| REDDIT INC CLASS A | CL A | 75734B100 |  | 99816 | 430 | SH |  | SOLE |  | 0 | 0 | 430 |
| REPUBLIC SVCS INC | COM | 760759100 |  | 5049 | 17 | SH |  | SOLE |  | 0 | 0 | 17 |
| REVOLVE GROUP INC CLASS A | CL A | 76156B107 |  | 107 | 5 | SH |  | SOLE |  | 0 | 0 | 5 |
| RIVIAN AUTOMOTIVE INC CLASS A | CL A | 771049103 |  | 1042 | 51 | SH |  | SOLE |  | 0 | 0 | 51 |
| RTX CORP | COM | 75513E101 |  | 90358 | 513 | SH |  | SOLE |  | 0 | 0 | 513 |
| SALESFORCE INC | COM | 79466L302 |  | 3844957 | 16211 | SH |  | SOLE |  | 0 | 0 | 16211 |
| SCHLUMBERGER LTD F | COM STK | 806857108 |  | 7836 | 192 | SH |  | SOLE |  | 0 | 0 | 192 |
| SCHWAB US BROAD MARKET ETF | US BRD MKT ETF | 808524102 |  | 14058 | 547 | SH |  | SOLE |  | 0 | 0 | 547 |
| SCHWAB US DIVIDEND EQUITY ETF | US DIVIDEND EQ | 808524797 |  | 83 | 3 | SH |  | SOLE |  | 0 | 0 | 3 |
| SCHWAB US LARGE CAP GROWTH ETF | US LCAP GR ETF | 808524300 |  | 19573 | 613 | SH |  | SOLE |  | 0 | 0 | 613 |
| SCOTTS MIRACLE-GRO CO | CL A | 810186106 |  | 171 | 3 | SH |  | SOLE |  | 0 | 0 | 3 |
| SEA LTD FUNSPONSORED ADR | SPONSORED ADR | 81141R100 |  | 20733 | 116 | SH |  | SOLE |  | 0 | 0 | 116 |
| SELECT SECTOR HEALTH CARE SPDR ETF | SBI HEALTHCARE | 81369Y209 |  | 38456 | 143 | SH |  | SOLE |  | 0 | 0 | 143 |
| SELECT STR FINANCIAL SELECT SPDR ETF | FINANCIAL | 81369Y605 |  | 47469 | 479 | SH |  | SOLE |  | 0 | 0 | 479 |
| SERVICE CORP INTL | COM | 817565104 |  | 13250 | 157 | SH |  | SOLE |  | 0 | 0 | 157 |
| SERVICENOW INC | COM | 81762P102 |  | 47855 | 49 | SH |  | SOLE |  | 0 | 0 | 49 |
| SHELL PLC FTENDER OFFER EXP: | SPON ADS | 780259305 |  | 11802 | 165 | SH |  | SOLE |  | 0 | 0 | 165 |
| SHOPIFY INC FCLASS CLASS A | CL A | 82509L107 |  | 33140 | 223 | SH |  | SOLE |  | 0 | 0 | 223 |
| SOFI TECHNOLOGIES INC | NOTE | 83406F102 |  | 132496 | 4999 | SH |  | SOLE |  | 0 | 0 | 4999 |
| SOLAREDGE TECHNOLOGIES I | COM | 83417M104 |  | 1406 | 38 | SH |  | SOLE |  | 0 | 0 | 38 |
| SOUNDHOUND AI INC CLASS A | CLASS A COM | 836100107 |  | 900 | 56 | SH |  | SOLE |  | 0 | 0 | 56 |
| SOUTHERN CO | COM | 842587107 |  | 49565 | 504 | SH |  | SOLE |  | 0 | 0 | 504 |
| SPDR FUND CONSUMER DISCRE SELECT ETF | SBI CONS DISCR | 81369Y407 |  | 37471 | 94 | SH |  | SOLE |  | 0 | 0 | 94 |
| SPDR PORTFOLIO HIGH YIELD BND ETF | PORTFLI HIGH YLD ETF | 78468R606 |  | 414350 | 17308 | SH |  | SOLE |  | 0 | 0 | 17308 |
| SPDR PORTFOLIO S 400 MID CAP ETF | PORTFOLIO S | 78464A847 |  | 115 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| SPDR S 500 ETF | SPDR S 500 ETF | 78468R796 |  | 1913779 | 2873 | SH |  | SOLE |  | 0 | 0 | 2873 |
| SPDR S DIVIDEND ETF | S DIVID ETF | 78464A763 |  | 164658 | 1176 | SH |  | SOLE |  | 0 | 0 | 1176 |
| SPOTIFY TECHNOLOGY S A F | SHS | L8681T102 |  | 1396 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| STARBUCKS CORP | COM | 855244109 |  | 2830707 | 33444 | SH |  | SOLE |  | 0 | 0 | 33444 |
| STATE STR CORP | COM | 857477103 |  | 16937 | 143 | SH |  | SOLE |  | 0 | 0 | 143 |
| STRATEGY INC CLASS A | CL A NEW | 594972408 |  | 3222 | 5 | SH |  | SOLE |  | 0 | 0 | 5 |
| SYNOVUS FINL CORP | COM | 871607107 |  | 282692 | 5750 | SH |  | SOLE |  | 0 | 0 | 5750 |
| TAIWAN SEMICONDUCTOR M FSPONSORED ADR | SPONSORED ADR | 874039100 |  | 2234 | 8 | SH |  | SOLE |  | 0 | 0 | 8 |
| TARGET CORP EQUITY CLASS EQUITY | COM | 87612E106 |  | 26820 | 294 | SH |  | SOLE |  | 0 | 0 | 294 |
| TECHNOLOGY SELECT SECTORSPDR ETF | TECHNOLOGY | 81369Y803 |  | 92904 | 213 | SH |  | SOLE |  | 0 | 0 | 213 |
| TESLA INC | COM | 88160R101 |  | 179667 | 349 | SH |  | SOLE |  | 0 | 0 | 349 |
| THE COCA-COLA CO | COM | 191216100 |  | 276026 | 4089 | SH |  | SOLE |  | 0 | 0 | 4089 |
| THERMO FISHER SCIENTIFIC | COM | 883556102 |  | 1497580 | 3079 | SH |  | SOLE |  | 0 | 0 | 3079 |
| T-MOBILE US INC | COM | 872590104 |  | 6477 | 14 | SH |  | SOLE |  | 0 | 0 | 14 |
| TRUIST FINL CORP | COM | 89832Q109 |  | 75892 | 1627 | SH |  | SOLE |  | 0 | 0 | 1627 |
| UBER TECHNOLOGIES INC | COM | 90353T100 |  | 5803939 | 59201 | SH |  | SOLE |  | 0 | 0 | 59201 |
| UNILEVER PLC FSPONSORED ADR | SPON ADR NEW | 904767704 |  | 1245 | 21 | SH |  | SOLE |  | 0 | 0 | 21 |
| UNITED PARCEL SVC INC CLASS B | CL B NEW | 911312106 |  | 9522 | 100 | SH |  | SOLE |  | 0 | 0 | 100 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 7942 | 5 | SH |  | SOLE |  | 0 | 0 | 5 |
| UNUSUAL WHALES SUB DEMO TRAD ETF | UNUSUAL SUBVERSI | 886364199 |  | 6808 | 152 | SH |  | SOLE |  | 0 | 0 | 152 |
| VANECK SEMICONDUCTOR ETF | SEMICONDUCTR ETF | 92189F676 |  | 99385 | 305 | SH |  | SOLE |  | 0 | 0 | 305 |
| VANGUARD ENERGY ETF | ENERGY ETF | 92204A306 |  | 506790 | 4027 | SH |  | SOLE |  | 0 | 0 | 4027 |
| VANGUARD FTSE ALL WORLD EX US ETF | ALLWRLD EX US ETF | 922042775 |  | 691876 | 9330 | SH |  | SOLE |  | 0 | 0 | 9330 |
| VANGUARD FTSE DEVELOPED MARKETS ETF | VAN FTSE DEV MKT | 921943858 |  | 12013 | 200 | SH |  | SOLE |  | 0 | 0 | 200 |
| VANGUARD HIGH DIVIDEND YIELD ETF | HIGH DIV YLD | 921946406 |  | 5356 | 38 | SH |  | SOLE |  | 0 | 0 | 38 |
| VANGUARD MEGA CAP VALUE ETF | MEGA CAP VAL ETF | 921910840 |  | 520947 | 3782 | SH |  | SOLE |  | 0 | 0 | 3782 |
| VANGUARD MID CAP ETF | MID CAP ETF | 922908629 |  | 4994 | 17 | SH |  | SOLE |  | 0 | 0 | 17 |
| VANGUARD RUSSELL 2000 ETF | VNG RUS2000IDX | 92206C664 |  | 2294672 | 23458 | SH |  | SOLE |  | 0 | 0 | 23458 |
| VANGUARD S 500 ETF | S 500 ETF SHS | 922908363 |  | 71048610 | 116020 | SH |  | SOLE |  | 0 | 0 | 116020 |
| VANGUARD S 500 GROWTH ETF | 500 GRTH IDX F | 921932505 |  | 6096 | 14 | SH |  | SOLE |  | 0 | 0 | 14 |
| VANGUARD SHORT-TERM BONDETF | SHORT TRM BOND | 921937827 |  | 10746 | 136 | SH |  | SOLE |  | 0 | 0 | 136 |
| VANGUARD SMALL CAP ETF | SMALL CP ETF | 922908751 |  | 2652931 | 10433 | SH |  | SOLE |  | 0 | 0 | 10433 |
| VANGUARD SMALL CAP GROWTH ETF | SML CP GRW ETF | 922908595 |  | 220536 | 741 | SH |  | SOLE |  | 0 | 0 | 741 |
| VANGUARD SMALL CAP VALUEETF | SM CP VAL ETF | 922908611 |  | 217592 | 1043 | SH |  | SOLE |  | 0 | 0 | 1043 |
| VANGUARD TOTAL BOND MARKET ETF | TOTAL BND MKT | 921937835 |  | 1119637 | 15055 | SH |  | SOLE |  | 0 | 0 | 15055 |
| VANGUARD TOTAL INTERNATIONAL BND ETF | TOTAL INT BD ETF | 92203J407 |  | 92596 | 1872 | SH |  | SOLE |  | 0 | 0 | 1872 |
| VANGUARD TOTAL INTERNATIONAL STK ETF | VG TL INTL STK F | 921909768 |  | 1049642 | 14289 | SH |  | SOLE |  | 0 | 0 | 14289 |
| VANGUARD TOTAL STOCK MARKET ETF | TOTAL STK MKT | 922908769 |  | 4608 | 14 | SH |  | SOLE |  | 0 | 0 | 14 |
| VEEVA SYS INC CLASS A | CL A COM | 922475108 |  | 4375404 | 14684 | SH |  | SOLE |  | 0 | 0 | 14684 |
| VIATRIS INC | COM | 92556V106 |  | 792 | 43 | SH |  | SOLE |  | 0 | 0 | 43 |
| VISA INC CLASS A | COM CL A | 92826C839 |  | 6689152 | 19559 | SH |  | SOLE |  | 0 | 0 | 19559 |
| VULCAN MATLS CO | COM | 929160109 |  | 16611 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| WALMART INC | COM | 931142103 |  | 150261 | 1368 | SH |  | SOLE |  | 0 | 0 | 1368 |
| WARNER BROS DISCOVERY IN | COM SER A | 934423104 |  | 12909 | 611 | SH |  | SOLE |  | 0 | 0 | 611 |
| WELLS FARGO  CO | COM NEW | 949746101 |  | 108148 | 1226 | SH |  | SOLE |  | 0 | 0 | 1226 |
| WINGSTOP INC | COM | 974155103 |  | 10588 | 42 | SH |  | SOLE |  | 0 | 0 | 42 |
| WISDOMTREE INDIA EARNINGS ETF | INDIA ERNGS FD | 97717W422 |  | 8840 | 200 | SH |  | SOLE |  | 0 | 0 | 200 |
| ZETA GLOBAL HLDGS CORP CLASS A | CL A | 98956A105 |  | 88083 | 4433 | SH |  | SOLE |  | 0 | 0 | 4433 |
| ZOETIS INC CLASS A | CL A | 98978V103 |  | 16879 | 108 | SH |  | SOLE |  | 0 | 0 | 108 |

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