# EDGAR Filing Document

**Accession Number:** 0001962086
**File Stem:** 0001962086-23-000001
**Filing Date:** 2023-2
**Character Count:** 14674
**Document Hash:** 19fd0bc6693215ef3b6a7df4ee75d71a
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001962086-23-000001.hdr.sgml**: 20230201

**ACCESSION NUMBER**: 0001962086-23-000001

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230201

**DATE AS OF CHANGE**: 20230201

**EFFECTIVENESS DATE**: 20230201

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** SP Asset Management LLC
- **CENTRAL INDEX KEY:** 0001962086
- **IRS NUMBER:** 874318670
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-22787
- **FILM NUMBER:** 23577721

**BUSINESS ADDRESS:**
- **STREET 1:** 20380 TOWN CENTER LANE, STE 205
- **CITY:** CUPERTINO
- **STATE:** CA
- **ZIP:** 95014
- **BUSINESS PHONE:** 4082577711

**MAIL ADDRESS:**
- **STREET 1:** 20380 TOWN CENTER LANE, STE 205
- **CITY:** CUPERTINO
- **STATE:** CA
- **ZIP:** 95014

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** SP Asset Management LLC<br>**Address:** 20380 TOWN CENTER LANE STE 205<br>CUPERTINO, CA 95014

**Form 13F File Number:** 028-22787

**CRD Number (if applicable):** 000323369

**SEC File Number (if applicable):** 801-126698

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Lucas Mosher<br>**Title:** Director of Operations<br>**Phone:** 408-257-7711

**Signature, Place, and Date of Signing:**

Lucas Mosher  Cupertino, CA  02-01-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 110

**Form 13F Information Table Value Total:** $747040620

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 1206379 | 10060 | SH |  | SOLE | 0 | 0 | 0 | 10060 |
| ABBOTT LABS | COM | 002824100 |  | 14509454 | 132156 | SH |  | SOLE | 0 | 0 | 0 | 132156 |
| ABBVIE INC | COM | 00287Y109 |  | 30283998 | 187389 | SH |  | SOLE | 0 | 0 | 0 | 187389 |
| ADOBE SYSTEMS INCORPORATED | COM | 00724F101 |  | 1100117 | 3269 | SH |  | SOLE | 0 | 0 | 0 | 3269 |
| ADVANCED MICRO DEVICES INC | COM | 007903107 |  | 2983305 | 46060 | SH |  | SOLE | 0 | 0 | 0 | 46060 |
| AIRBNB INC | COM CL A | 009066101 |  | 333194 | 3897 | SH |  | SOLE | 0 | 0 | 0 | 3897 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 4818053 | 54300 | SH |  | SOLE | 0 | 0 | 0 | 54300 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 12561746 | 142375 | SH |  | SOLE | 0 | 0 | 0 | 142375 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 336248 | 7356 | SH |  | SOLE | 0 | 0 | 0 | 7356 |
| AMAZON COM INC | COM | 023135106 |  | 9861454 | 117398 | SH |  | SOLE | 0 | 0 | 0 | 117398 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 5038265 | 34100 | SH |  | SOLE | 0 | 0 | 0 | 34100 |
| ANALOG DEVICES INC | COM | 032654105 |  | 12174897 | 74224 | SH |  | SOLE | 0 | 0 | 0 | 74224 |
| APPLE INC | COM | 037833100 |  | 25596895 | 197005 | SH |  | SOLE | 0 | 0 | 0 | 197005 |
| APPLIED MATLS INC | COM | 038222105 |  | 2218658 | 22784 | SH |  | SOLE | 0 | 0 | 0 | 22784 |
| ARK ETF TR | GENOMIC REV ETF | 00214Q302 |  | 442280 | 15667 | SH |  | SOLE | 0 | 0 | 0 | 15667 |
| BANCO SANTANDER S.A. | ADR | 05964H105 |  | 36843 | 12489 | SH |  | SOLE | 0 | 0 | 0 | 12489 |
| BANK AMERICA CORP | COM | 060505104 |  | 16673187 | 503417 | SH |  | SOLE | 0 | 0 | 0 | 503417 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 27077865 | 87659 | SH |  | SOLE | 0 | 0 | 0 | 87659 |
| BLOCK INC | CL A | 852234103 |  | 3766441 | 59937 | SH |  | SOLE | 0 | 0 | 0 | 59937 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 519742 | 7224 | SH |  | SOLE | 0 | 0 | 0 | 7224 |
| CHIPOTLE MEXICAN GRILL INC | COM | 169656105 |  | 277498 | 200 | SH |  | SOLE | 0 | 0 | 0 | 200 |
| CISCO SYS INC | COM | 17275R102 |  | 282443 | 5929 | SH |  | SOLE | 0 | 0 | 0 | 5929 |
| COGNIZANT TECHNOLOGY SOLUTIO | CL A | 192446102 |  | 2691995 | 47071 | SH |  | SOLE | 0 | 0 | 0 | 47071 |
| DIMENSIONAL ETF TRUST | US EQUITY ETF | 25434V401 |  | 527247 | 12671 | SH |  | SOLE | 0 | 0 | 0 | 12671 |
| DIREXION SHS ETF TR | DLY SMCAP BULL3X | 25459W847 |  | 2541144 | 80162 | SH |  | SOLE | 0 | 0 | 0 | 80162 |
| DISNEY WALT CO | COM | 254687106 |  | 349459 | 4022 | SH |  | SOLE | 0 | 0 | 0 | 4022 |
| EXCHANGE TRADED CONCEPTS TR | EMQQ EM INTERN | 301505889 |  | 2021696 | 68002 | SH |  | SOLE | 0 | 0 | 0 | 68002 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 8195323 | 74300 | SH |  | SOLE | 0 | 0 | 0 | 74300 |
| FIRST TR EXCHANGE-TRADED FD | NAS CLNEDG GREEN | 33733E500 |  | 237783 | 5039 | SH |  | SOLE | 0 | 0 | 0 | 5039 |
| FRESHWORKS INC | CLASS A COM | 358054104 |  | 6736901 | 457981 | SH |  | SOLE | 0 | 0 | 0 | 457981 |
| GLOBAL X FDS | US PFD ETF | 37954Y657 |  | 821174 | 42394 | SH |  | SOLE | 0 | 0 | 0 | 42394 |
| HOME DEPOT INC | COM | 437076102 |  | 12355898 | 39118 | SH |  | SOLE | 0 | 0 | 0 | 39118 |
| HONEYWELL INTL INC | COM | 438516106 |  | 3081640 | 14380 | SH |  | SOLE | 0 | 0 | 0 | 14380 |
| ICICI BANK LIMITED | ADR | 45104G104 |  | 317141 | 14488 | SH |  | SOLE | 0 | 0 | 0 | 14488 |
| INTEL CORP | COM | 458140100 |  | 856765 | 32416 | SH |  | SOLE | 0 | 0 | 0 | 32416 |
| INVESCO EXCH TRADED FD TR II | S SMLCP HELT | 46138E149 |  | 299749 | 2271 | SH |  | SOLE | 0 | 0 | 0 | 2271 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 925320 | 3475 | SH |  | SOLE | 0 | 0 | 0 | 3475 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 522342 | 2159 | SH |  | SOLE | 0 | 0 | 0 | 2159 |
| ISHARES TR | CORE S ETF | 464287200 |  | 212822 | 554 | SH |  | SOLE | 0 | 0 | 0 | 554 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 700025 | 3267 | SH |  | SOLE | 0 | 0 | 0 | 3267 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 225198 | 1292 | SH |  | SOLE | 0 | 0 | 0 | 1292 |
| ISHARES TR | COHEN STEER REIT | 464287564 |  | 916761 | 16717 | SH |  | SOLE | 0 | 0 | 0 | 16717 |
| ISHARES TR | GLOBAL TECH ETF | 464287291 |  | 1991215 | 44417 | SH |  | SOLE | 0 | 0 | 0 | 44417 |
| ISHARES TR | US HLTHCARE ETF | 464287762 |  | 6173497 | 21760 | SH |  | SOLE | 0 | 0 | 0 | 21760 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 38172552 | 1250329 | SH |  | SOLE | 0 | 0 | 0 | 1250329 |
| ISHARES TR | U.S. INSRNCE ETF | 464288786 |  | 1870933 | 20470 | SH |  | SOLE | 0 | 0 | 0 | 20470 |
| ISHARES TR | ISHS 1-5YR INVS | 464288646 |  | 4971615 | 99792 | SH |  | SOLE | 0 | 0 | 0 | 99792 |
| ISHARES TR | ISHARES BIOTECH | 464287556 |  | 8076952 | 61520 | SH |  | SOLE | 0 | 0 | 0 | 61520 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 3755019 | 99077 | SH |  | SOLE | 0 | 0 | 0 | 99077 |
| ISHARES TR | EXPANDED TECH | 464287515 |  | 21687067 | 84765 | SH |  | SOLE | 0 | 0 | 0 | 84765 |
| ISHARES TR | SHRT NAT MUN ETF | 464288158 |  | 782025 | 7500 | SH |  | SOLE | 0 | 0 | 0 | 7500 |
| ISHARES TR | BLACKROCK ULTRA | 46434V878 |  | 26247193 | 524524 | SH |  | SOLE | 0 | 0 | 0 | 524524 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 2203276 | 43951 | SH |  | SOLE | 0 | 0 | 0 | 43951 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 16386320 | 92762 | SH |  | SOLE | 0 | 0 | 0 | 92762 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 319453 | 2382 | SH |  | SOLE | 0 | 0 | 0 | 2382 |
| KLA CORP | COM NEW | 482480100 |  | 245831 | 652 | SH |  | SOLE | 0 | 0 | 0 | 652 |
| KRAFT HEINZ CO | COM | 500754106 |  | 3060700 | 75183 | SH |  | SOLE | 0 | 0 | 0 | 75183 |
| LABORATORY CORP AMER HLDGS | COM NEW | 50540R409 |  | 3628760 | 15410 | SH |  | SOLE | 0 | 0 | 0 | 15410 |
| LILLY ELI  CO | COM | 532457108 |  | 862735 | 2358 | SH |  | SOLE | 0 | 0 | 0 | 2358 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 553810 | 1593 | SH |  | SOLE | 0 | 0 | 0 | 1593 |
| MERCK  CO INC | COM | 58933Y105 |  | 11496451 | 103618 | SH |  | SOLE | 0 | 0 | 0 | 103618 |
| META PLATFORMS INC | CL A | 30303M102 |  | 71659462 | 595475 | SH |  | SOLE | 0 | 0 | 0 | 595475 |
| MICROSOFT CORP | COM | 594918104 |  | 20462612 | 85325 | SH |  | SOLE | 0 | 0 | 0 | 85325 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 4180552 | 62724 | SH |  | SOLE | 0 | 0 | 0 | 62724 |
| NETFLIX INC | COM | 64110L106 |  | 780842 | 2648 | SH |  | SOLE | 0 | 0 | 0 | 2648 |
| NIKE INC | CL B | 654106103 |  | 204427 | 1747 | SH |  | SOLE | 0 | 0 | 0 | 1747 |
| NUTANIX INC | CL A | 67059N108 |  | 11527698 | 442522 | SH |  | SOLE | 0 | 0 | 0 | 442522 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 1702493 | 11650 | SH |  | SOLE | 0 | 0 | 0 | 11650 |
| ORACLE CORP | COM | 68389X105 |  | 9063986 | 110888 | SH |  | SOLE | 0 | 0 | 0 | 110888 |
| ORGANON  CO | COMMON STOCK | 68622V106 |  | 8571881 | 306906 | SH |  | SOLE | 0 | 0 | 0 | 306906 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 |  | 65163 | 10150 | SH |  | SOLE | 0 | 0 | 0 | 10150 |
| PAYONEER GLOBAL INC | COM | 70451X104 |  | 120340 | 22000 | SH |  | SOLE | 0 | 0 | 0 | 22000 |
| PAYPAL HLDGS INC | COM | 70450Y103 |  | 3868813 | 54322 | SH |  | SOLE | 0 | 0 | 0 | 54322 |
| PEPSICO INC | COM | 713448108 |  | 5884927 | 32575 | SH |  | SOLE | 0 | 0 | 0 | 32575 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 7273701 | 71867 | SH |  | SOLE | 0 | 0 | 0 | 71867 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 6007243 | 39636 | SH |  | SOLE | 0 | 0 | 0 | 39636 |
| PROSHARES TR | PSHS ULT S 500 | 74347R107 |  | 9050333 | 203607 | SH |  | SOLE | 0 | 0 | 0 | 203607 |
| PROSHARES TR | PSHS ULTRUSS2000 | 74347R842 |  | 329835 | 10592 | SH |  | SOLE | 0 | 0 | 0 | 10592 |
| PROSHARES TR | ULTRAPRO QQQ | 74347X831 |  | 556867 | 32189 | SH |  | SOLE | 0 | 0 | 0 | 32189 |
| PROSHARES TR | S 500 DV ARIST | 74348A467 |  | 1026945 | 11412 | SH |  | SOLE | 0 | 0 | 0 | 11412 |
| QUALCOMM INC | COM | 747525103 |  | 16249743 | 147806 | SH |  | SOLE | 0 | 0 | 0 | 147806 |
| ROBLOX CORP | CL A | 771049103 |  | 580869 | 20410 | SH |  | SOLE | 0 | 0 | 0 | 20410 |
| SABRA HEALTH CARE REIT INC | COM | 78573L106 |  | 211778 | 17038 | SH |  | SOLE | 0 | 0 | 0 | 17038 |
| SALESFORCE INC | COM | 79466L302 |  | 3373620 | 25444 | SH |  | SOLE | 0 | 0 | 0 | 25444 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 1019109 | 13491 | SH |  | SOLE | 0 | 0 | 0 | 13491 |
| SELECT SECTOR SPDR TR | COMMUNICATION | 81369Y852 |  | 533819 | 11124 | SH |  | SOLE | 0 | 0 | 0 | 11124 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 15545245 | 177721 | SH |  | SOLE | 0 | 0 | 0 | 177721 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 1119332 | 32729 | SH |  | SOLE | 0 | 0 | 0 | 32729 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 23848758 | 175552 | SH |  | SOLE | 0 | 0 | 0 | 175552 |
| SNOWFLAKE INC | CL A | 833445109 |  | 2541663 | 17707 | SH |  | SOLE | 0 | 0 | 0 | 17707 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 3921629 | 10255 | SH |  | SOLE | 0 | 0 | 0 | 10255 |
| STARBUCKS CORP | COM | 855244109 |  | 6977678 | 70339 | SH |  | SOLE | 0 | 0 | 0 | 70339 |
| TESLA INC | COM | 88160R101 |  | 670469 | 5443 | SH |  | SOLE | 0 | 0 | 0 | 5443 |
| TEXAS INSTRS INC | COM | 882508104 |  | 208562 | 1262 | SH |  | SOLE | 0 | 0 | 0 | 1262 |
| UBIQUITI INC | COM | 90353W103 |  | 273530 | 1000 | SH |  | SOLE | 0 | 0 | 0 | 1000 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 42548672 | 80253 | SH |  | SOLE | 0 | 0 | 0 | 80253 |
| VANGUARD BD INDEX FDS | VANGUARD ULTRA | 92203C303 |  | 7893428 | 161090 | SH |  | SOLE | 0 | 0 | 0 | 161090 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 2820286 | 8027 | SH |  | SOLE | 0 | 0 | 0 | 8027 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 877130 | 4588 | SH |  | SOLE | 0 | 0 | 0 | 4588 |
| VANGUARD INDEX FDS | EXTEND MKT ETF | 922908652 |  | 931183 | 7009 | SH |  | SOLE | 0 | 0 | 0 | 7009 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 15018107 | 73687 | SH |  | SOLE | 0 | 0 | 0 | 73687 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 18232104 | 99336 | SH |  | SOLE | 0 | 0 | 0 | 99336 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 20123827 | 94429 | SH |  | SOLE | 0 | 0 | 0 | 94429 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 4209721 | 107997 | SH |  | SOLE | 0 | 0 | 0 | 107997 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 5915724 | 119534 | SH |  | SOLE | 0 | 0 | 0 | 119534 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 1703412 | 15742 | SH |  | SOLE | 0 | 0 | 0 | 15742 |
| VANGUARD WORLD FDS | CONSUM STP ETF | 92204A207 |  | 223258 | 1165 | SH |  | SOLE | 0 | 0 | 0 | 1165 |
| VISA INC | COM CL A | 92826C839 |  | 3993135 | 19220 | SH |  | SOLE | 0 | 0 | 0 | 19220 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 13741613 | 332807 | SH |  | SOLE | 0 | 0 | 0 | 332807 |
| ZOOM VIDEO COMMUNICATIONS IN | CL A | 98980L101 |  | 274347 | 4050 | SH |  | SOLE | 0 | 0 | 0 | 4050 |

---