# EDGAR Filing Document

**Accession Number:** 0001967269
**File Stem:** 0001665160-23-000338
**Filing Date:** 2023-3
**Character Count:** 109221
**Document Hash:** 3c7adb401679cf58957194cee32caa53
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001665160-23-000338.hdr.sgml**: 20230302

**ACCESSION NUMBER**: 0001665160-23-000338

**CONFORMED SUBMISSION TYPE**: C

**PUBLIC DOCUMENT COUNT**: 2

**FILED AS OF DATE**: 20230302

**DATE AS OF CHANGE**: 20230302

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Howloo, Inc.
- **CENTRAL INDEX KEY:** 0001967269
- **IRS NUMBER:** 812161226
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** C
- **SEC ACT:** 1933 Act
- **SEC FILE NUMBER:** 020-31921
- **FILM NUMBER:** 23700359

**BUSINESS ADDRESS:**
- **STREET 1:** 395 E LINCOLN AVE
- **CITY:** LABELLE
- **STATE:** FL
- **ZIP:** 33935
- **BUSINESS PHONE:** (941) 237-0287

**MAIL ADDRESS:**
- **STREET 1:** 395 E LINCOLN AVE
- **CITY:** LABELLE
- **STATE:** FL
- **ZIP:** 33935

### Attached PDF Documents

**Attachment 1:** `offeringmemoformc.pdf`

## **Offering Memorandum: Part II of Offering Document (Exhibit A to Form C)**

Howloo, Inc.
395 E Lincoln Ave
Labelle, FL 33935
https://www.blackoutcoffee.com/

Up to $1,235,000.00 in Common Stock at $1.25
Minimum Target Amount: $15,000.00

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document.

The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

## Company:

Company: Howloo, Inc.

Address: 395 E Lincoln Ave, Labelle, FL 33935

State of Incorporation: DE

Date Incorporated: April 08, 2016

## Terms:

### Equity

Offering Minimum: $15,000.00 | 12,000 shares of Common Stock

Offering Maximum: $1,235,000.00 | 988,000 shares of Common Stock

Type of Security Offered: Common Stock

Purchase Price of Security Offered: $1.25

Minimum Investment Amount (per investor): $198.75

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.*

### Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the 'CEO'), or his or her successor, as the Subscriber's true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest.

Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

### Investment Incentives

#### Time-Based:

#### Friends and Family Early Birds

Invest any amount within the first 72 hours and receive 10% bonus shares

# Super Early Bird Bonus

Invest any amount within the second 72 hours and receive 8% bonus shares

# Early Bird Bonus

Invest any amount within the next seven days and receive 5% bonus shares

# Amount-Based:

$500+ | Tier 1

Invest $500+ and receive a $50 Investor-only Blackout Coffee Gift Card.

$1,000+ | Tier 2

Invest $1,000+ and receive a $100 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee's Investor Facebook Group.

$2,500+ | Tier 3

Invest $2,500+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee's Investor Facebook Group.

$5,000+ | Tier 4

Invest $5,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee's Investor Facebook Group + 15% off store purchases for the first year.

$10,000+ | Tier 5

Invest $10,000+ and receive a $250 Investor-only Blackout Coffee Gift Card + Exclusive Access to Blackout Coffee's Investor Facebook Group + 20% off store purchases for the first year + 5% Bonus Shares

$25,000+ | Tier 6

$250 Blackout Coffee Gift Card + Exclusive Access to BOCC's Investor FB Group + 20% off store purchases for 1 year + 8% Bonus Shares + 12 bags of your own COFFEE ROAST + 30 min zoom call with John & Jared (Owners).

$50,000+ | Tier 7

$250 Blackout Coffee Gift Card + Exclusive Access to BOCC's Investor FB Group + 25% off store purchases for 1 year + 10% Bonus Shares + 12 bags of your own COFFEE ROAST + Dinner +1 with John & Jared (Owners)* + 1 hour Blackout Coffee Facility Tour*.

*Travel and lodging not included. Dinner location will be chosen by Owners.

**In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.**

## The 10% StartEngine Owners' Bonus

Howloo, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.25 / share, you will receive 110 shares, meaning you'll own 110 shares for $125. Fractional shares will not be distributed and unit bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the time of offering elapsed (if any). Eligible investors will also receive the Owner's Bonus in addition to the aforementioned bonus.

## The Company and its Business

### Company Overview

Howloo, Inc. 'Blackout Coffee Co.' or the 'Company' is a C Corp organized under the laws of the state of Delaware that is a Coffee company.

The Company's business model consists of selling uniquely branded coffee products online, nationally. This can include whole bean or ground coffee, coffee pods, flavored coffee, tea and hot cocoa along with branded merchandise. We also offer subscriptions, where customers receive regular deliveries to their home or business of our products. Our wholesale business is another means of serving our customers and offers an additional revenue opportunity that we currently support and are expanding.

Blackout Coffee is best known as a community-engaged, small-batch coffee roasting company headquartered in Florida that actively supports conservative American values. Our sales are 98% online with significant year over year growth totaling just over $2.4 million in 2022.

Our customers love our high-quality, distinctive coffees that are shipped with lightning speed at the peak of freshness. They also love the opportunities we provide them to connect, support, and recognize people on duty all across the country and abroad. This includes hard-working people currently in the military, veterans, first

responders, health care workers, and more.

We are known for premium coffee and customer service, and it shows in our customer retention and repeat business with a 40% returning customer rate that is 10% above the industry average.

We combine premium caffeination and American inspiration to create our own unique slice of the multi-billion-dollar global coffee industry.

The Company was initially formed as an LLC (Howloo LLC) and converted to a Delaware C-corporation on January 1st, 2023.

### *Competitors and Industry*

The global specialty coffee market is expected to grow from USD 53.67 billion in 2021 to USD 152.69 billion by 2030, at a compound annual growth rate (CAGR) of 12.32%.

Coffee subscription models are one of the fastest growing industries in the world. The access to coffee software and easy integrations with e-Commerce platforms have permitted coffee roasters to offer subscription coffee services & direct-to-customer sales at scale. This is the opportunity factor of the market growth.

The Brainy Insights, https://www.thebrainyinsights.com/report/specialty-coffee-market-12699

Black Rifle Coffee is a good example of a coffee roaster. The veteran-owned and operated business had a successful $1.7 billion IPO in February 2022.

Death Wish Coffee and Bones Coffee are other major players in the online coffee industry. Death Wish specializes in coffee with higher than normal amounts of caffeine, and Bones Coffee appeals to an artsy/tattoo - minded crowd.

There are many online coffee companies who do not roast their own beans. They get it private labeled or contract manufactured and usually are dominated by lower-grade beans that are full of defects.

Blackout Coffee is known for sourcing high quality specialty coffee beans, and meticulous roasting to deliver quality and consistency of every roast.

Our focus on conservative values, duty, family, and rights, brings us a very different base of people than other companies, and we don’t feel that they keep us from selling to the large, passionate community that we cater to.

### *Current Stage and Roadmap*

In the 4 years since Blackout Coffee was founded, we have created over 40 coffee roasts and flavors that are always in demand. So much so that we have experienced tremendous growth serving over 45,000 customers and surpassing 100,000 fulfilled orders.

Operating at close to full capacity in our current manufacturing facility has limited our ability to grow even further. We recently ordered a new coffee roaster and other additional equipment that will allow us to roast 5x the current amount and increase our product output by up to 10x.

With increased marketing, investment in branding, and additional employees, our roadmap is fully focused on continuing our rapid growth.

We are also currently working towards expanding our facility. This will allow us to accommodate larger retail accounts, new partnerships with brands, expand our wholesale business and begin accepting profitable private label opportunities.

## The Team

### Officers and Directors

**Name:** John Dos Santos

John Dos Santos's current primary role is with the Issuer.

Positions and offices currently held with the issuer:

- **Position:** CEO, Founder & Director
  **Dates of Service:** September, 2018 - Present
  **Responsibilities:** Responsible for Operations, Production & Marketing. Currently takes a salary of $78,000 per year.

**Name:** Rachael Alyce Santos

Rachael Alyce Santos's current primary role is with the Issuer.

Positions and offices currently held with the issuer:

- **Position:** President, Co-Founder & Director
  **Dates of Service:** September, 2018 - Present
  **Responsibilities:** Responsible for Customer Relations, Accounting & Administration. Currently takes a salary of $34,000 per year.

## Risk Factors

The SEC requires the company to identify risks that are specific to its business and its financial condition. The company is still subject to all the same risks that all companies in its business, and all companies in the economy, are exposed to. These include risks relating to economic downturns, political and economic events and technological developments (such as hacking and the ability to prevent hacking). Additionally, early-stage companies are inherently more risky than more developed companies. You should consider general risks as well as specific risks when deciding

whether to invest.

These are the risks that relate to the Company:

### ***Uncertain Risk***

An investment in the Company (also referred to as “we”, “us”, “our”, or “Company”) involves a high degree of risk and should only be considered by those who can afford the loss of their entire investment. Furthermore, the purchase of any of the Common Stock should only be undertaken by persons whose financial resources are sufficient to enable them to indefinitely retain an illiquid investment. Each investor in the Company should consider all of the information provided to such potential investor regarding the Company as well as the following risk factors, in addition to the other information listed in the Company’s Form C. The following risk factors are not intended, and shall not be deemed to be, a complete description of the commercial and other risks inherent in the investment in the Company.

### ***Our business projections are only projections***

There can be no assurance that the Company will meet our projections. There can be no assurance that the Company will be able to find sufficient demand for our product, that people think it’s a better option than a competing product, or that we will be able to provide the service at a level that allows the Company to make a profit and still attract business.

### ***Any valuation at this stage is difficult to assess***

The valuation for the offering was established by the Company. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment.

### ***The transferability of the Securities you are buying is limited***

Any Common Stock purchased through this crowdfunding campaign is subject to SEC limitations of transfer. This means that the stock/note that you purchase cannot be resold for a period of one year. The exception to this rule is if you are transferring the stock back to the Company, to an “accredited investor,” as part of an offering registered with the Commission, to a member of your family, trust created for the benefit of your family, or in connection with your death or divorce.

### ***Your investment could be illiquid for a long time***

You should be prepared to hold this investment for several years or longer. For the 12 months following your investment there will be restrictions on how you can resell the securities you receive. More importantly, there is no established market for these securities and there may never be one. As a result, if you decide to sell these securities in the future, you may not be able to find a buyer. The Company may be acquired by an existing player in the beverage and coffee industry. However, that may never happen or it may happen at a price that results in you losing money on this investment.

*We may not have enough capital as needed and may be required to raise more capital.*

We anticipate needing access to credit in order to support our working capital requirements as we grow. Although interest rates are low, it is still a difficult environment for obtaining credit on favorable terms. If we cannot obtain credit when we need it, we could be forced to raise additional equity capital, modify our growth plans, or take some other action. Issuing more equity may require bringing on additional investors. Securing these additional investors could require pricing our equity below its current price. If so, your investment could lose value as a result of this additional dilution. In addition, even if the equity is not priced lower, your ownership percentage would be decreased with the addition of more investors. If we are unable to find additional investors willing to provide capital, then it is possible that we will choose to cease our sales activity. In that case, the only asset remaining to generate a return on your investment could be our intellectual property. Even if we are not forced to cease our sales activity, the unavailability of credit could result in the Company performing below expectations, which could adversely impact the value of your investment.

#### ***Terms of subsequent financings may adversely impact your investment***

We will likely need to engage in common equity, debt, or preferred stock financings in the future, which may reduce the value of your investment in the Common Stock. Interest on debt securities could increase costs and negatively impact operating results. Preferred stock could be issued in series from time to time with such designation, rights, preferences, and limitations as needed to raise capital. The terms of preferred stock could be more advantageous to those investors than to the holders of Common Stock. In addition, if we need to raise more equity capital from the sale of Common Stock, institutional or other investors may negotiate terms that are likely to be more favorable than the terms of your investment, and possibly a lower purchase price per share.

#### ***Management Discretion as to Use of Proceeds***

Our success will be substantially dependent upon the discretion and judgment of our management team with respect to the application and allocation of the proceeds of this Offering. The use of proceeds described below is an estimate based on our current business plan. We, however, may find it necessary or advisable to re-allocate portions of the net proceeds reserved for one category to another, and we will have broad discretion in doing so.

#### ***Projections: Forward Looking Information***

Any projections or forward looking statements regarding our anticipated financial or operational performance are hypothetical and are based on management's best estimate of the probable results of our operations and will not have been reviewed by our independent accountants. These projections will be based on assumptions which management believes are reasonable. Some assumptions invariably will not materialize due to unanticipated events and circumstances beyond management's control. Therefore, actual results of operations will vary from such projections, and such variances may be material. Any projected results cannot be guaranteed.

*The amount raised in this offering may include investments from company insiders or*

### ***immediate family members***

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

### ***Some of our products are still in prototype phase and might never be operational products***

It is possible that there may never be an operational product or that the product may never be used to engage in transactions. It is possible that the failure to release the product is the result of a change in business model upon the Company's making a determination that the business model, or some other factor, will not be in the best interest of the Company and its stockholders.

### ***Developing new products and technologies entails significant risks and uncertainties***

We are currently in the research and development stage and have only manufactured a prototype for our 2023 innovations. Delays or cost overruns in the development of our 2023 innovations and failure of the product to meet our performance estimates may be caused by, among other things, unanticipated technological hurdles, difficulties in manufacturing, changes to design and regulatory hurdles. Any of these events could materially and adversely affect our operating performance and results of operations.

### ***Minority Holder; Securities with Voting Rights***

The Common Stock that an investor is buying has voting rights attached to them. However, you will be part of the minority shareholders of the Company and have agreed to appoint the Chief Executive Officer of the Company (the 'CEO'), or his or her successor, as your voting proxy. You are trusting in management discretion in making good business decisions that will grow your investments. Furthermore, in the event of a liquidation of our Company, you will only be paid out if there is any cash remaining after all of the creditors of our Company have been paid out.

### ***You are trusting that management will make the best decision for the company***

You are trusting in management discretion. You are buying securities as a minority holder, and therefore must trust the management of the Company to make good business decisions that grow your investment.

### ***This offering involves 'rolling closings,' which may mean that earlier investors may not have the benefit of information that later investors have.***

Once we meet our target amount for this offering, we may request that StartEngine instruct the escrow agent to disburse offering funds to us. At that point, investors whose subscription agreements have been accepted will become our investors. All early-stage companies are subject to a number of risks and uncertainties, and it is not uncommon for material changes to be made to the offering terms, or to companies' businesses, plans or prospects, sometimes on short notice. When such changes happen during the course of an offering, we must file an amended to our Form C with the SEC, and investors whose subscriptions have not yet been accepted will have the right to withdraw their subscriptions and get their money back. Investors whose

subscriptions have already been accepted, however, will already be our investors and will have no such right.

# ***Our new product could fail to achieve the sales projections we expected***

Our growth projections are based on an assumption that with an increased advertising and marketing budget our products will be able to gain traction in the marketplace at a faster rate than our current products have. It is possible that our new products will fail to gain market acceptance for any number of reasons. If the new products fail to achieve significant sales and acceptance in the marketplace, this could materially and adversely impact the value of your investment.

# ***We face significant market competition***

We will compete with larger, established companies who currently have products on the market and/or various respective product development programs. They may have much better financial means and marketing/sales and human resources than us. They may succeed in developing and marketing competing equivalent products earlier than us, or superior products than those developed by us. There can be no assurance that competitors will render our technology or products obsolete or that the products developed by us will be preferred to any existing or newly developed technologies. It should further be assumed that competition will intensify.

# ***We have existing patents that we might not be able to protect properly***

One of the Company's most valuable assets is its intellectual property. The Company's owns 4 trademarks, copyrights, Internet domain names, and trade secrets. We believe one of the most valuable components of the Company is our intellectual property portfolio. Due to the value, competitors may misappropriate or violate the rights owned by the Company. The Company intends to continue to protect its intellectual property portfolio from such violations. It is important to note that unforeseeable costs associated with such practices may invade the capital of the Company.

# ***Our trademarks, copyrights and other intellectual property could be unenforceable or ineffective***

Intellectual property is a complex field of law in which few things are certain. It is possible that competitors will be able to design around our intellectual property, find prior art to invalidate it, or render the patents unenforceable through some other mechanism. If competitors are able to bypass our trademark and copyright protection without obtaining a sublicense, it is likely that the Company's value will be materially and adversely impacted. This could also impair the Company's ability to compete in the marketplace. Moreover, if our trademarks and copyrights are deemed unenforceable, the Company will almost certainly lose any potential revenue it might be able to raise by entering into sublicenses. This would cut off a significant potential revenue stream for the Company.

# ***The cost of enforcing our trademarks and copyrights could prevent us from enforcing them***

Trademark and copyright litigation has become extremely expensive. Even if we believe that a competitor is infringing on one or more of our trademarks or copyrights,

we might choose not to file suit because we lack the cash to successfully prosecute a multi-year litigation with an uncertain outcome; or because we believe that the cost of enforcing our trademark(s) or copyright(s) outweighs the value of winning the suit in light of the risks and consequences of losing it; or for some other reason. Choosing not to enforce our trademark(s) or copyright(s) could have adverse consequences for the Company, including undermining the credibility of our intellectual property, reducing our ability to enter into sublicenses, and weakening our attempts to prevent competitors from entering the market. As a result, if we are unable to enforce our trademark(s) or copyright(s) because of the cost of enforcement, your investment in the Company could be significantly and adversely affected.

# ***The loss of one or more of our key personnel, or our failure to attract and retain other highly qualified personnel in the future, could harm our business***

To be successful, the Company requires capable people to run its day to day operations. As the Company grows, it will need to attract and hire additional employees in sales, marketing, design, development, operations, finance, legal, human resources and other areas. Depending on the economic environment and the Company’s performance, we may not be able to locate or attract qualified individuals for such positions when we need them. We may also make hiring mistakes, which can be costly in terms of resources spent in recruiting, hiring and investing in the incorrect individual and in the time delay in locating the right employee fit. If we are unable to attract, hire and retain the right talent or make too many hiring mistakes, it is likely our business will suffer from not having the right employees in the right positions at the right time. This would likely adversely impact the value of your investment.

# ***Our ability to sell our product or service is dependent on outside government regulation which can be subject to change at any time***

Our ability to sell product is dependent on the outside government regulation such as the FDA (Food and Drug Administration), FTC (Federal Trade Commission) and other relevant government laws and regulations. The laws and regulations concerning the selling of product may be subject to change and if they do then the selling of product may no longer be in the best interest of the Company. At such point the Company may no longer want to sell product and therefore your investment in the Company may be affected.

# ***We rely on third parties to provide services essential to the success of our business***

We rely on third parties to provide a variety of essential business functions for us, including manufacturing, shipping, accounting, legal work, public relations, advertising, retailing, and distribution. It is possible that some of these third parties will fail to perform their services or will perform them in an unacceptable manner. It is possible that we will experience delays, defects, errors, or other problems with their work that will materially impact our operations and we may have little or no recourse to recover damages for these losses. A disruption in these key or other suppliers’ operations could materially and adversely affect our business. As a result, your investment could be adversely impacted by our reliance on third parties and their performance.

*Our existing stockholders have, and may continue to have, control over the election of our directors and other corporate actions:*

The existing holders of our stock currently have, and likely will continue to have, control over the election of our directors and approval of other corporate actions. This control over our affairs might be adverse to the interests of other stockholders.

*The price of the Shares offered hereunder should not be regarded as an indication of any future market price for such Shares and may not represent their fair value:*

The offering price of the Shares offered by us has been determined by us based on a number of factors, such as the prospects for our business and the industry in which we compete, an assessment of our management, our present operations and our earnings prospects, the present state of our development, our supplier agreements, our distributions network, and the general condition of the securities markets. The price should not, however, be regarded as an indication of any future market price for the Shares and does not necessarily bear any relationship to our assets, earnings, book value per Share or other generally accepted criteria of value. Investors participating in this offering will experience immediate and substantial dilution in the net tangible book value of the Shares.

*There is no public market for our securities and there will be restrictions on the transferability of your interest:*

There is currently no public market for any of our securities. We cannot assure you that any such public market will ever develop or be unrestricted in the future. Moreover, even if a public market does develop, any sale of our securities may be made only pursuant to an effective registration statement under federal and applicable state securities laws or exemptions from such laws. Therefore, investors should be prepared to hold their Shares for an indefinite amount of time.

# Ownership and Capital Structure; Rights of the Securities

## Ownership

The following table sets forth information regarding beneficial ownership of the company's holders of 20% or more of any class of voting securities as of the date of this Offering Statement filing.

| Stockholder Name | Number of Securities Owned | Type of Security Owned | Percentage |
| --- | --- | --- | --- |
| John Santos | 6,458,400 | Common Stock | 45.0% |
| Rachael A. Santos | 6,458,400 | Common Stock | 45.0% |

## The Company's Securities

The Company has authorized equity stock. As part of the Regulation Crowdfunding raise, the Company will be offering up to 988,000 of Common Stock.

### *Common Stock*

The amount of security authorized is 16,000,000 with a total of 14,352,000 outstanding.

### *Voting Rights*

One vote per share.

### *Material Rights*

## Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the 'CEO'), or his or her successor, as the Subscriber's true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

# **Founders Stockholders Agreement**

The founding members of the Company have entered into a certain Stockholder Agreement that, among other things, restricts their ability to transfer their shares and grants the company a Right of First Refusal with respect to those shares. Investors in this offering will not be required to sign onto the Stockholder Agreement and will not be subject to its terms.

# **What it means to be a minority holder**

As a minority holder of Common Stock of this offering, you have granted your votes by proxy to the CEO of the Company. Even if you were to receive control of your voting rights, as a minority holder, you will have limited rights in regards to the corporate actions of the Company, including additional issuances of securities, company repurchases of securities, a sale of the Company or its significant assets, or company transactions with related parties. Further, investors in this offering may have rights less than those of other investors, and will have limited influence on the corporate actions of the Company.

# **Dilution**

Investors should understand the potential for dilution. The investor's stake in a company could be diluted due to the company issuing additional shares. In other words, when the company issues more shares, the percentage of the company that you own will go down, even though the value of the company may go up. You will own a smaller piece of a larger company. This increase in number of shares outstanding could result from a stock offering (such as an initial public offering, another crowdfunding round, a venture capital round, angel investment), employees exercising stock options, or by conversion of certain instruments (e.g. convertible bonds, preferred shares or warrants) into stock. If the company decides to issue more shares, an investor could experience value dilution, with each share being worth less than before, and control dilution, with the total percentage an investor owns being less than before. There may also be earnings dilution, with a reduction in the amount earned per share (though this typically occurs only if the company offers dividends, and most early stage companies are unlikely to offer dividends, preferring to invest any earnings into the company).

# **Transferability of securities**

For a year, the securities can only be resold:

- In an IPO;
- To the company;
- To an accredited investor; and
- To a member of the family of the purchaser or the equivalent, to a trust

controlled by the purchaser, to a trust created for the benefit of a member of the family of the purchaser or the equivalent, or in connection with the death or divorce of the purchaser or other similar circumstance.

## Recent Offerings of Securities

We have made the following issuances of securities within the last three years:

The Company has not had any recent offering of securities in the last three years.

## Financial Condition and Results of Operations

### Financial Condition

*You should read the following discussion and analysis of our financial condition and results of our operations together with our financial statements and related notes appearing at the end of this Offering Memorandum. This discussion contains forward-looking statements reflecting our current expectations that involve risks and uncertainties. Actual results and the timing of events may differ materially from those contained in these forward-looking statements due to a number of factors, including those discussed in the section entitled “Risk Factors” and elsewhere in this Offering Memorandum.*

### Results of Operations

Circumstances which led to the performance of financial statements:

Year ended December 31, 2021 compared to year ended December 31, 2022

#### Revenue

Revenue for fiscal year 2022 was $2,409,670, an improvement compared to fiscal year 2021 revenue of $1,498,484. The improved performance was due to many factors, such as, the implementation of the coffee subscription model, the wholesale portal, and a greater marketing budget.

#### Cost of goods

Cost of goods in 2022 was $954,751, and $622,247 in fiscal year 2021. The increase of COGS was primarily due to the increase in sales.

#### Gross margins

2022 gross profit increased by $578,683 over 2021 gross profit and gross margins as a percentage of revenues increased from 58.47% in 2021 to 60.38% in 2022. This improved performance was caused by an increase in higher-margin direct-to-consumer sales and greater purchasing power of materials.

#### Expenses

The Company’s expenses consist of, among other things, compensation and benefits, marketing and sales expenses, technology expenses, and research and development expenses. Our expenses have increased from 2021 to 2022. This is due to the increased investment on the brand and building a foundation for growth, by adding to our team and expansion of our marketing efforts.

#### **Historical results and cash flows:**

The Company is currently in the growth stage, and we believe that our historical results in overall growth should be something that our investors should expect in the future.

The historical revenue and cash flow is due to our increasing number of online sales, which is a result of a growing team, brand ambassadors and disruptive marketing efforts. Investors should expect the same as we continue to grow Blackout Coffee.

#### **Liquidity and Capital Resources**

**What capital resources are currently available to the Company? (Cash on hand, existing lines of credit, shareholder loans, etc...)**

The Company has of 2/28/2023 $286,650.93 cash on hand, and has not pursued additional forms of capital.

**How do the funds of this campaign factor into your financial resources? (Are these funds critical to your company operations? Or do you have other funds or capital resources available?)**

The Company has cash on hand that allows for continued growth of the business. The funds of this campaign will assist in an accelerated growth pace, however it is not critical to company operations.

**Are the funds from this campaign necessary to the viability of the company? (Of the total funds that your company has, how much of that will be made up of funds raised from the crowdfunding campaign?)**

We believe the funds from this campaign are not necessary to the viability of the Company. The Company only plans to use the funds to accelerate growth.

**How long will you be able to operate the company if you raise your minimum? What expenses is this estimate based on?**

If the Company raises the minimum, it will be able to continue operating as a going concern, our company is not fully dependent on these funds.

## **How long will you be able to operate the company if you raise your maximum funding goal?**

If the Company raises the maximum offering amount, it will provide the ability to grow and develop at a faster pace. The Company will be able to operate as it is not fully dependent on these funds.

## **Are there any additional future sources of capital available to your company? (Required capital contributions, lines of credit, contemplated future capital raises, etc...)**

No other additional capital contributions or raises have been contemplated at this time.

## Indebtedness

- **Creditor:** SBA Loan

**Amount Owed:** $131,900.00

**Interest Rate:** 3.75%

**Maturity Date:** May 24, 2050

In May of 2020, the Company entered into an SBA loan agreement totaling $131,900 with an interest rate of 3.75% and a maturity date of May 24, 2050. Monthly payments of $644 are required. The balance of this loan was $131,900 as of December 31, 2022. There was accrued interest of $11,750 as of December 31st, 2022, related to this loan.

- **Creditor:** Loan

**Amount Owed:** $93,700.00

**Interest Rate:** 6.55%

**Maturity Date:** January 01, 2029

In December of 2022, The Company entered into a loan agreement totaling $93,700 with an interest rate of 6.55% and a maturity date in 2029. The balance of the loan was $93,700 as of December 31st, 2022.

- **Creditor:** Shareholder Notes Payable

**Amount Owed:** $73,331.00

**Interest Rate:** 0.0%

The Company was loaned funds from shareholders totaling $73,331 as of December 31st, 2022. The amounts do not accrue interest and are due on demand.

## Related Party Transactions

- **Name of Entity:** CEO Holding Company

**Names of 20% owners:** John Santos

**Relationship to Company:** Director

**Nature / amount of interest in the transaction:** The Company leases an office building from the CEO’s holding company. The terms of the lease call for monthly payments of $3,500. The Company recognized $17,955 and $38,500 in expenses in 2021 and 2022, respectively. The Company also had a $3,000 receivable from this company as of December 31st, 2022

**Material Terms:**

## Valuation

**Pre-Money Valuation:** $17,940,000.00

### Valuation Details:

Blackout Coffee Co. has been in operation for 4 years, and it is a community-engaged, fast-growing premium coffee brand & manufacturer that is on the doorstep to an even faster growth curve. The Company is in hyper-growth mode scaling up production and marketing for online sales growth and new retail partnerships. In layman’s terms, it is on pace for a very strong 2023 and 2024.

### Highlights of the Company:

Years of product development with over 40 coffee roasts and flavors that are always in demand;

Roasting and processing in-house whole bean, ground coffee, coffee pods, flavored coffee, tea, and hot cocoa;

Methods and systems in place that streamline manufacturing and allow for higher profitability;

Doesn’t simply rely on revenue from a few major retailers, instead they focus on serving as many Freedom Loving Americans through the website and shipping directly;

In 2022 Blackout Coffee averaged a 40% returning customer rate, an above industry average rate, indicating that they offer superior customer service and premium products;

Acquired new roasting and processing equipment that will increase product output by up to 10x

New marketing partnerships with podcast hosts and a robust PR plan in place;

1300% increase in sales since 2019 with over 100,000 orders to date;

Reached an average of 248% YOY revenue growth

Surpassed $2.4 million in revenue in 2022;

Profitable in 2021 and 2022.

In 2022, the Company was operating at close to full capacity in the current manufacturing facility and limited the ability to grow even further. Recently ordered a new coffee roaster and other additional equipment that will allow the Company to roast 5x the current amount and increase the product output by up to 10x by keeping the existing equipment in operation as well.

The global specialty coffee market is expected to grow from USD 53.67 billion in 2021 to USD 152.69 billion by 2030, at a compound annual growth rate (CAGR) of 12.32%.

Source: The Brainy Insights, https://www.thebrainyinsights.com/report/specialty-coffee-market-12699

### Comparison Analysis

Black Rifle Coffee is a good example of a coffee brand. Founded in 2014 and in less than 8 years had a successful $1.7 billion IPO in February 2022 after a strong year of $230M in revenue. This corresponds to a 7.4X revenue multiple.

Black Rifle Coffee Company and Blackout Coffee Co. are similar in a few ways. Firstly, both companies offer specialty coffee that is direct-to-consumer and promote to similar target markets. Secondly, both have a strong commitment to customer service. Thirdly, both companies are committed to giving back to their communities; by donating a portion of their profits to military, second amendment, and similar causes. Through their commitment to customer service, social responsibility, and excellent branding, Black Rifle Coffee Company and Blackout Coffee Co. are strong comparisons to each other.

Source: Reuters, https://www.reuters.com/legal/transactional/military-veteran-focused-black-rifle-coffee-go-public-via-17-bln-spac-deal-2021-11-02/

In conclusion, Blackout Coffee Co. is positioned for significant revenue and profitability given the 248% year-over-year average revenue increase, it has experienced since inception. With increased marketing, investment in branding, additional employees, and facility expansion, the Company will be able to grow the existing online sales model, accommodate larger retail accounts, and new partnerships with brands.

### Disclaimers

*The Company set its valuation internally, without a formal third-party independent evaluation.*

*The pre-money valuation has been calculated on a fully-diluted basis. The Company has only Common Stock outstanding. The Company has no outstanding options,*

warrants, convertible securities with a right to acquire shares or shares reserved for issuance under a stock plan.

## Use of Proceeds

If we raise the Target Offering Amount of $15,000.00 we plan to use these proceeds as follows:

- StartEngine Platform Fees
  5.5%
- StartEngine Service Fees
  94.5%
  Fees for certain services provided by StartEngine

If we raise the over allotment amount of $1,235,000.00, we plan to use these proceeds as follows:

- StartEngine Platform Fees
  5.5%
- Marketing
  30.0%
  Funds will be utilized on various marketing strategies. Such as paid ads, podcasts, loyalty app software and PR.
- Expansion
  35.0%
  Funds will be utilized to expand the facility and for the purchase of additional equipment such as coffee grinders and packaging equipment.
- Company Employment
  12.0%
  Funds will be utilized to hire key personnel for daily operations, including the following roles: Office Administration, Sales & Marketing, Customer Support, Facility & Equipment Engineer.
- Inventory
  8.0%
  Funds will be utilized to purchase inventory in preparation of expansion.
- Working Capital
  8.5%
  Funds will be utilized for working capital to cover expansion expenses as well as ongoing day-to-day operations of the Company.
- StartEngine Service Fees
  1.0%
  Fees for certain services provided by StartEngine

The Company may change the intended use of proceeds if our officers believe it is in the best interests of the company.

## Regulatory Information

### Disqualification

No disqualifying event has been recorded in respect to the company or its officers or directors.

### Compliance Failure

The company has not previously failed to comply with the requirements of Regulation Crowdfunding.

### Ongoing Reporting

The Company will file a report electronically with the SEC annually and post the report on its website no later than April 29 (120 days after Fiscal Year End). Once posted, the annual report may be found on the Company's website at https://www.blackoutcoffee.com/ (blackoutcoffee.com/annual-report).

The Company must continue to comply with the ongoing reporting requirements until:

(1) it is required to file reports under Section 13(a) or Section 15(d) of the Exchange Act;

(2) it has filed at least one (1) annual report pursuant to Regulation Crowdfunding and has fewer than three hundred (300) holders of record and has total assets that do not exceed $10,000,000;

(3) it has filed at least three (3) annual reports pursuant to Regulation Crowdfunding;

(4) it or another party repurchases all of the securities issued in reliance on Section 4(a)(6) of the Securities Act, including any payment in full of debt securities or any complete redemption of redeemable securities; or

(5) it liquidates or dissolves its business in accordance with state law.

### Updates

Updates on the status of this Offering may be found at:
www.startengine.com/blackoutcoffee

### Investing Process

See Exhibit E to the Offering Statement of which this Offering Memorandum forms a

# **EXHIBIT B TO FORM C**

# **FINANCIAL STATEMENTS AND INDEPENDENT ACCOUNTANT'S REVIEW FOR Howloo, Inc.**

*[See attached]*

# **Howloo LLC** (the “Company”) a Delaware Limited Liability Company

Financial Statements (unaudited) and
Independent Accountant’s Review Report

Years ended December 31, 2021 & 2022

Mongio &
Associates CPAs LLC
Tax - Accounting - Advisory
Saving Time, Money, & Stress

# INDEPENDENT ACCOUNTANT'S REVIEW REPORT

To Management
Howloo LLC

We have reviewed the accompanying financial statements of the Company which comprise the statement of financial position as of December 31, 2021 & 2022 and the related statements of operations, statement of changes in member equity, and statement of cash flows for the years then ended, and the related notes to the financial statements. A review includes primarily applying analytical procedures to management's financial data and making inquiries of Company management. A review is substantially less in scope than an audit, the objective of which is the expression of an opinion regarding the financial statements as a whole. Accordingly, we do not express such an opinion.

# Management's Responsibility for the Financial Statements

Management is responsible for the preparation and fair presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal controls relevant to the preparation and fair presentation of financial statements that are free from material misstatement whether due to fraud or error.

# Accountant's Responsibility

Our responsibility is to conduct the review engagement in accordance with Statements on Standards for Accounting and Review Services promulgated by the Accounting and Review Services Committee of the AICPA. Those standards require us to perform procedures to obtain limited assurance as a basis for reporting whether we are aware of any material modifications that should be made to the financial statements for them to be in accordance with accounting principles generally accepted in the United States of America. We believe that the results of our procedures provide a reasonable basis for our conclusion.

# Accountant's Conclusion

Based on our review, we are not aware of any material modifications that should be made to the accompanying financial statements in order for them to be in accordance with accounting principles generally accepted in the United States of America.

Vince Mongio, CPA, CIA, CFE, MACC
Miami, FL
January 20, 2023

# **Statement of Financial Position**

|  | As of December 31, |  |
| --- | --- | --- |
|  | 2022 | 2021 |
| ASSETS |  |  |
| Current Assets |  |  |
| Cash and Cash Equivalents | 303,812 | 167,666 |
| Accounts Receivable | - | 635 |
| Accounts Receivable - Related Party | 3,000 | - |
| Prepaid Expenses | 3,500 | 560 |
| Inventory | 139,873 | 66,194 |
| Security Deposit | 36,037 | - |
| Other Assets | 863 | - |
| Total Current Assets | 487,086 | 235,056 |
| Non-current Assets |  |  |
| Intangible Assets: Website, net of Accumulated Amortization | 3,612 | 3,945 |
| Total Non-Current Assets | 3,612 | 3,945 |
| TOTAL ASSETS | 490,698 | 239,001 |
| LIABILITIES AND EQUITY |  |  |
| Liabilities |  |  |
| Current Liabilities |  |  |
| Accounts Payable | 145,931 | 28,705 |
| Accrued Interest | 11,750 | - |
| Current Portion of Notes Payable | 18,588 | - |
| Short Term Debt - Related Party | 73,331 | 73,331 |
| Taxes Payable | 1,939 | 1,181 |
| Total Current Liabilities | 251,538 | 103,217 |
| Long-term Liabilities |  |  |
| Notes Payable | 207,012 | 131,900 |
| Total Long-Term Liabilities | 207,012 | 131,900 |
| TOTAL LIABILITIES | 458,550 | 235,117 |
| EQUITY |  |  |
| Member's Equity | 32,148 | 3,884 |
| Total Equity | 32,148 | 3,884 |
| TOTAL LIABILITIES AND EQUITY | 490,698 | 239,001 |

### Statement of Operations

|  | Year Ended December 31, |  |
| --- | --- | --- |
|  | 2022 | 2021 |
| Revenue | 2,409,670 | 1,498,484 |
| Cost of Revenue | 954,751 | 622,247 |
| Gross Profit | 1,454,920 | 876,237 |
| Operating Expenses |  |  |
| Advertising and Marketing | 484,258 | 248,252 |
| General and Administrative | 598,685 | 330,067 |
| Rent and Lease | - | 12,470 |
| Rent and Lease - Related Party | 38,500 | 17,955 |
| Depreciation | 141,842 | 101,915 |
| Amortization | 333 | 333 |
| Total Operating Expenses | 1,263,619 | 710,992 |
| Operating Income (loss) | 191,301 | 165,246 |
| Other Expense |  |  |
| Interest Expense | 13,038 | - |
| Total Other Expense | 13,038 | - |
| Earnings Before Income Taxes | 178,263 | 165,246 |
| Provision for Income Tax Expense/(Benefit) | - | - |
| Net Income (loss) | 178,263 | 165,246 |

### Statement of Changes in Member Equity

|  | Total Member Equity |
| --- | --- |
| Beginning Balance at 1/1/2021 | (62,063) |
| Capital Distributions | - |
| Net Income (Loss) | 165,246 |
| Ending Balance 12/31/2021 | 3,884 |
| Capital Distributions | (150,000) |
| Net Income (Loss) | 178,263 |
| Ending Balance 12/31/2022 | 32,148 |

# **Statement of Cash Flows**

|  | Year Ended December 31, |  |
| --- | --- | --- |
|  | 2022 | 2021 |
| OPERATING ACTIVITIES |  |  |
| Net Income (Loss) | 178,263 | 165,246 |
| Adjustments to reconcile Net Income to Net Cash provided by operations: |  |  |
| Depreciation | 141,842 | 101,915 |
| Amortization | 333 | 333 |
| Accounts Payable and Accrued Expenses | 117,225 | 16,614 |
| Prepaid Expenses | (2,940) | - |
| Inventory | (73,679) | (39,887) |
| Accounts Receivable | 635 | 60 |
| Accounts Receivable - Related Party | (3,000) | - |
| Other | (105) | 599 |
| Total Adjustments to reconcile Net Income to Net Cash provided by operations: | 180,312 | 79,634 |
| Net Cash provided by (used in) Operating Activities | 358,575 | 244,879 |
| INVESTING ACTIVITIES |  |  |
| Equipment | (141,842) | (101,915) |
| Security Deposit | (36,037) | - |
| Net Cash provided by (used by) Investing Activities | (177,879) | (101,915) |
| FINANCING ACTIVITIES |  |  |
| Debt Issuances | 105,450 | - |
| Notes Payable Repayment - Related Party | - | (59,993) |
| Member's Equity - Distributions | (150,000) | (99,299) |
| Net Cash provided by (used in) Financing Activities | (44,550) | (159,292) |
| Cash at the beginning of period | 167,666 | 183,995 |
| Net Cash increase (decrease) for period | 136,146 | (16,328) |
| Cash at end of period | 303,812 | 167,666 |

# **Howloo LLC**  
**Notes to the Unaudited Financial Statements**  
**December 31st, 2022**  
**\$USD**

# **NOTE 1 - ORGANIZATION AND NATURE OF ACTIVITIES**

Howloo, LLC (“the Company”) was formed in Delaware on April 8th, 2016. The Company started manufacturing coffee, tea, and cocoa in September 2018. The Company earns revenue from the sale of the manufactured products and merchandise sales online and via wholesale. The Company’s headquarters is in Labelle, FL. The Company’s customers are located in the United States.

The Company will conduct a crowdfunding campaign under regulation CF in 2023 to raise operating capital.

# **NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES**

# Basis of Presentation

Our financial statements are prepared in accordance with U.S. generally accepted accounting principles (“GAAP”). Our fiscal year ends on December 31.

# Use of Estimates and Assumptions

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

# Cash and Cash Equivalents

Cash and cash equivalents include all cash balances, and highly liquid investments with maturities of three months or less when purchased.

# Fair Value of Financial Instruments

ASC 820 “*Fair Value Measurements and Disclosures*” establishes a three-tier fair value hierarchy, which prioritizes the inputs in measuring fair value. The hierarchy prioritizes the inputs into three levels based on the extent to which inputs used in measuring fair value are observable in the market.

These tiers include:

- Level 1: defined as observable inputs such as quoted prices in active markets;

- Level 2: defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and

- Level 3: defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions.

# Concentrations of Credit Risks

The Company’s financial instruments that are exposed to concentrations of credit risk primarily consist of its cash and cash equivalents. The Company places its cash and cash equivalents with financial institutions of high credit worthiness. The Company’s management plans to assess the financial strength and credit worthiness of any parties to which it extends funds, and as such, it believes that any associated credit risk exposures are limited.

## Revenue Recognition

The Company recognizes revenue from the sale of products and services in accordance with ASC 606, “Revenue Recognition” following the five steps procedure:

- Step 1: Identify the contract(s) with customers
- Step 2: Identify the performance obligations in the contract
- Step 3: Determine the transaction price
- Step 4: Allocate the transaction price to performance obligations
- Step 5: Recognize revenue when or as performance obligations are satisfied

The Company’s primary performance obligation is the delivery of products. Revenue is recognized at the time of shipment, net of estimated returns. Coincident with revenue recognition, the Company establishes a liability for expected returns and records an asset (and corresponding adjustment to cost of sales) for its right to recover products from customers on settling the refund liability.

## Property and Equipment

Property and equipment are recorded at cost. Expenditures for renewals and improvements that significantly add to the productive capacity or extend the useful life of an asset are capitalized. Expenditures for maintenance and repairs are charged to expense. When equipment is retired or sold, the cost and related accumulated depreciation are eliminated from the accounts and the resultant gain or loss is reflected in income. Depreciation is provided using the straight-line method, based on useful lives of the assets.

The Company reviews the carrying value of property and equipment for impairment whenever events and circumstances indicate that the carrying value of an asset may not be recoverable from the estimated future cash flows expected to result from its use and eventual disposition. In cases where undiscounted expected future cash flows are less than the carrying value, an impairment loss is recognized equal to an amount by which the carrying value exceeds the fair value of assets. The factors considered by management in performing this assessment include current operating results, trends and prospects, the manner in which the property is used, and the effects of obsolescence, demand, competition, and other economic factors. Based on this assessment there was no impairment for December 31, 2022.

A summary of the Company’s property and equipment is below.

| Property Type | Useful Life in Years | Cost | Accumulated Depreciation | Disposals | Book Value as of 12/31/22 |
| --- | --- | --- | --- | --- | --- |
| Equipment | 5-10 | 328,302 | (328,302) | - | - |
| Leasehold Improvements | 15 | 28,850 | (28,850) | - | - |
| Grand Total | - | 357,152 | (357,152) | - | - |

## Capitalized Internal-Use Software Costs

We are required to follow the guidance of Accounting Standards Codification 350 (“ASC 350”), Intangibles- Goodwill and Other in accounting for the cost of computer software developed for internal-use and the accounting for web-based product development costs. ASC 350 requires companies to capitalize qualifying computer software costs, which are incurred during the application development stage, and amortize these costs on a straight-line basis over the estimated useful life of the respective asset.

Costs related to preliminary project activities and post implementation activities are expensed as incurred. Internal-use software is amortized on a straight-line basis over its estimated useful life which is determined to be 15 years.

| Property Type | Useful Life in Years | Cost | Accumulated Amortization | Disposals | Book Value as of 12/31/22 |
| --- | --- | --- | --- | --- | --- |
| Website | 15 | 5,000 | (1,388) | - | 3,612 |
| Grand Total | - | 5,000 | (1,388) | - | 3,612 |

#### Accounts Receivable

Trade receivables due from customers are uncollateralized customer obligations due under normal trade terms. Trade receivables are stated at the amount billed to the customer. Payments of trade receivables are allocated to the specific invoices identified on the customer's remittance advice or, if unspecified, are applied to the earliest unpaid invoices. Payments are generally collected upfront, but some of the merchants that products are sold through have a delay between collecting from the customer and sending to the Company.

The Company estimates an allowance for doubtful accounts based upon an evaluation of the current status of receivables, historical experience, and other factors as necessary. It is reasonably possible that the Company's estimate of the allowance for doubtful accounts will change.

#### Inventory

The Company had total inventory of $139,873 as of December 31$^{st}$, 2022. The Company performs annual inventory counts and uses the weighted average cost method to value its inventory.

#### Advertising Costs

Advertising costs associated with marketing the Company's products and services are generally expensed as costs are incurred.

#### General and Administrative

General and administrative expenses consist of payroll and related expenses for employees and independent contractors involved in general corporate functions, including accounting, finance, tax, legal, business development, and other miscellaneous expenses.

#### Equity Based Compensation

The Company did not have any equity-based compensation as of December 31$^{st}$, 2022.

#### Income Taxes

The Company was a pass-through entity therefore any income tax expense or benefit was the responsibility of the company's owners. As such, no provision for income tax was recognized on the Statement of Operations. The Company has since converted to a C Corporation and is taxed at the entity level.

#### Recent Accounting Pronouncements

The FASB issues ASUs to amend the authoritative literature in ASC. There have been a number of ASUs to date that amend the original text of ASC. Management believes that those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to us or (iv) are not expected to have a significant impact on our financial statements.

### **NOTE 3 - RELATED PARTY TRANSACTIONS**

The Company follows ASC 850, 'Related Party Disclosures,' for the identification of related parties and disclosure of related party transactions.

The Company leases an office building from the CEO’s holding company. The terms of the lease call for monthly payments of $3,500. The Company recognized $17,955 and $38,500 in expenses in 2021 and 2022, respectively. The Company also had a $3,000 receivable from this company as of December 31$^{st}$, 2022.

The Company was loaned funds from shareholders totaling $73,331 as of December 31$^{st}$, 2022. The amounts do not accrue interest and are due on demand.

#### NOTE 4 - COMMITMENTS, CONTINGENCIES, COMPLIANCE WITH LAWS AND REGULATIONS

We are currently not involved with or know of any pending or threatening litigation against the Company or any of its officers. Further, the Company is currently complying with all relevant laws and regulations. The Company does not have any long-term commitments or guarantees.

#### NOTE 5 - LIABILITIES AND DEBT

In May of 2020, the Company entered into an SBA loan agreement totaling $131,900 with an interest rate of 3.75% and a maturity date of May 24, 2050. Monthly payments of $644 are required. The balance of this loan was $131,900 as of December 31, 2022. There was accrued interest of $11,750 as of December 31$^{st}$, 2022, related to this loan.

In December of 2022, The Company entered into a loan agreement totaling $93,700 with an interest rate of 6.55% and a maturity date in 2029. The balance of the loan was $93,700 as of December 31$^{st}$, 2022.

#### *Debt Summary*

| Debt Instrument Name | Principal Amount | Interest Rate | Maturity Date | For the Year Ended December 2022 |  |  |  | For the Year Ended December 2021 |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
|  |  |  |  | Current Portion | Non-Current Portion | Total Indebtedness | Accrued Interest | Current Portion | Non-Current Portion | Total Indebtedness | Accrued Interest |
| SBA Loan | 131,900 | 3.75 | 2050 | 4,400 | 127,500 | 131,900 | 11,750 | - | 131,900 | 131,900 | 5,875 |
| Notes Payable | 93,700 | 6.55 | 2029 | 14,188 | 79,512 | 93,700 | - | - | - | - | - |
| Notes Payable - Related Party | 73,331 | None | Due on Demand | 73,331 | - | 73,331 | - | - | 73,331 | 73,331 | - |
| Total |  |  |  | 91,919 | 207,012 | 298,931 | 11,750 | - | 205,231 | 205,231 | 5,875 |

#### Debt Principal Maturities 5 Years Subsequent to 2022

| Year | Amount |
| --- | --- |
| 2023 | 91,919 |
| 2024 | 23,381 |
| 2025 | 23,381 |
| 2026 | 23,381 |
| 2027 | 23,381 |
| Thereafter | 113,488 |

#### NOTE 6 - EQUITY

The Company was a limited liability company with one class of unit wholly owned by 3 members. See Note 7 - Subsequent Events disclosure for details on the Company’s incorporation in 2023.

#### NOTE 7 - SUBSEQUENT EVENTS

The Company has evaluated events subsequent to December 31, 2022 to assess the need for potential recognition or disclosure in this report. Such events were evaluated through January 20, 2023, the date these financial statements were available to be issued.

The Company converted to a Delaware C-corporation on January 1$^{st}$, 2023. The Company is authorized to issue 16,000,000 common shares with no stated par value. 14,352,000 common shares were issued and outstanding as of the date of this review.

## NOTE 8 - RISKS AND UNCERTAINTIES

### *COVID-19*

The spread of COVID-19 has severely impacted many local economies around the globe. In many countries, businesses are being forced to cease or limit operations for long or indefinite periods of time. Measures taken to contain the spread of the virus, including travel bans, quarantines, social distancing, and closures of non-essential services have triggered significant disruptions to businesses worldwide, resulting in an economic slowdown. Global stock markets have also experienced great volatility and a significant weakening. Governments and central banks have responded with monetary and fiscal interventions to stabilize economic conditions. The duration and impact of the COVID-19 pandemic, as well as the effectiveness of government and central bank responses remains unclear currently. It is not possible to reliably estimate the duration and severity of these consequences, as well as their impact on the financial position and results of the Company for future periods.

# **EXHIBIT C TO FORM C**

# **PROFILE SCREENSHOTS**

*[See attached]*

| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
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### EXHIBIT D TO FORM C

#### VIDEO TRANSCRIPT

VO: Blackout Coffee. Fresh roasted. Bold flavors. Serving heroes on the frontlines.

Fans: Blackout. Blackout Coffee, Baby. Blackout Coffee!

VO: Since day one, Blackout Coffee has been built on a strong brand with a passionate fan base. Our growth over the last four years has been a testament to the high standard of our coffee. From the ingredients we use to the values as a company we have. Quality is something Blackout Coffee drinkers expect.

With the global specialty coffee market expected to grow from $53 billion dollars in 2021, to over $152 billion dollars by 2030. The coffee subscription model is becoming one of the fastest industries in the world. Blackout Coffee is positioned for continued growth.

But, where did it start?

Meet John.

John: Our thought process in the beginning was to make a coffee for all. The everyday American that works hard, plays hard, and never stops. We actually started playing around with the beans and we came up with different types of beans to make a really strong coffee that does not give you the jitters.

Jared: I decided to join Blackout Coffee a few years ago, mainly because our values aligned.

We both believe in strong individual liberties, patriotism, and as strong American family values.

VO: Other coffee brands roast their beans in large batches and let it sit for weeks at a time before shipping. Blackout Coffee ships its products within two days of roast to ensure the freshest coffee possible.

John: From the moment we get them, we uh, we check for quality. We roast and basically it gets bagged within the next two days and shipped out to the customers. So it's as fresh as you can get.

Doc: My name is Doc and I am the lead roaster for Blackout Coffee. To me, I- I've tried all sorts of different coffee. Even the smaller independent brands and Blackout's just different, it tastes different. And I actually came across them while working for a different company. And I could smell the roast going on, and I'm like hmmm, I need to try that one.

The fact that I am a veteran and John is extremely veteran-friendly, oriented, along with the first responders, also made an impression with me, which is why I decided to work for him.

VO: With over 100,000 orders shipped since 2018, and over 50,000 orders shipped in 2022 alone, Blackout Coffee's production has boomed.

Doc: When we first moved here about a year and a half ago, I was averaging,I don't know,

maybe 6, 5 hours of roasting. But ever since we moved here, I'm now pretty much averaging a 9 to 11 hour roast day. But that's because we have picked up business so much that as soon as it's made on certain days, as soon as it comes out of the cooling bin, it's already in bags being packaged and shipped out that day.

Testimonials:

(Disclaimer displayed while testimonials speak: *This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.)

I'll tell you, one of the smoothest best dark roast coffees I've ever had made.

Can I take the whole jug?

Fresh cup of coffee. Blackout Coffee. Absolutely delicious. My first stop came right here for some fresh coffee. Have an awesome day.

That's really good.

The quality of the coffee in itself. I'm a black coffee drinker, so for me, it's right on.

Blackout Coffee! The Greatest!

Doc: It's not coffee. Not to me. It's freedom nectar- this is freedom nectar. This isn't just coffee. This is freedom nectar. And that's what I want people to experience.

VO: And we're not slowing down any time soon. In just the past year, we've seen a growth in sales and an increase in customer loyalty.

We've only scratched the surface of what's possible.

Join us on this journey.

Invest in Blackout Coffee today.

# STARTENGINE SUBSCRIPTION PROCESS (Exhibit E)

# Platform Compensation

- As compensation for the services provided by StartEngine Capital, the issuer is required to pay to StartEngine Capital a fee consisting of a 5.5-13% (five and one-half to thirteen) commission based on the dollar amount of securities sold in the Offering and paid upon disbursement of funds from escrow at the time of a closing. The commission is paid in cash and in securities of the Issuer identical to those offered to the public in the Offering at the sole discretion of StartEngine Capital. Additionally, the issuer must reimburse certain expenses related to the Offering. The securities issued to StartEngine Capital, if any, will be of the same class and have the same terms, conditions and rights as the securities being offered and sold by the issuer on StartEngine Capital's website.
- As compensation for the services provided by StartEngine Capital, investors are also required to pay StartEngine Capital a fee consisting of a 0-3.5% (zero to three and a half percent) service fee based on the dollar amount of securities purchased in each investment.

# Information Regarding Length of Time of Offering

- Investment Cancellations: Investors will have up to 48 hours prior to the end of the offering period to change their minds and cancel their investment commitments for any reason. Once within 48 hours of ending, investors will not be able to cancel for any reason, even if they make a commitment during this period.
- Material Changes: Material changes to an offering include but are not limited to: A change in minimum offering amount, change in security price, change in management, material change to financial information, etc. If an issuer makes a material change to the offering terms or other information disclosed, including a change to the offering deadline, investors will be given five business days to reconfirm their investment commitment. If investors do not reconfirm, their investment will be canceled and the funds will be returned.

# Hitting The Target Goal Early & Oversubscriptions

- StartEngine Capital will notify investors by email when the target offering amount has hit 25%, 50% and 100% of the funding goal. If the issuer hits its goal early, the issuer can create a new target deadline at least 5 business days out. Investors will be notified of the new target deadline via email and will then have the opportunity to cancel up to 48 hours before the new deadline.
- Oversubscriptions: We require all issuers to accept oversubscriptions. This may not be possible if: 1) it vaults an issuer into a different category for financial statement requirements (and they do not have the requisite financial statements); or 2) they reach $5M in investments. In the event of an oversubscription, shares will be allocated at the discretion of the issuer.
- If the sum of the investment commitments does not equal or exceed the target offering amount at the offering deadline, no securities will be sold in the offering, investment commitments will be canceled and committed funds will be returned.
- If a StartEngine issuer reaches its target offering amount prior to the deadline, it may conduct an initial closing of the offering early if they provide notice of the new offering deadline at least five business days prior to the new offering deadline (absent a material change that would require an extension of the offering and reconfirmation of the investment commitment). StartEngine will notify

investors when the issuer meets its target offering amount. Thereafter, the issuer may conduct additional closings until the offering deadline.

# Minimum and Maximum Investment Amounts

- In order to invest, to commit to an investment or to communicate on our platform, users must open an account on StartEngine Capital and provide certain personal and non- personal information including information related to income, net worth, and other investments.
- Investor Limitations: There are no investment limits for investing in crowdfunding offerings for accredited investors. Non-accredited investors are limited in how much they can invest on all crowdfunding offerings during any 12-month period. The limitation on how much they can invest depends on their net worth (excluding the value of their primary residence) and annual income. If either their annual income or net worth is less than $107,000, then during any 12-month period, they can invest either $2,200 or 5% of their annual income or net worth, whichever is greater. If both their annual income and net worth are equal to or more than $107,000, then during any 12-month period, they can invest up to 10% of annual income or net worth, whichever is greater, but their investments cannot exceed $107,000.

# **EXHIBIT F TO FORM C**

# **ADDITIONAL CORPORATE DOCUMENTS**

*[See attached]*

State of Delaware
Secretary of State
Division of Corporations
Delivered 06:54 PM 12/29/2022
FILED 06:54 PM 12/29/2022
SR 20224410423 - File Number 6011532

# STATE OF DELAWARE
CERTIFICATE OF CONVERSION
FROM A LIMITED LIABILITY COMPANY TO A
CORPORATION PURSUANT TO SECTION 265 OF
THE DELAWARE GENERAL CORPORATION LAW

1.) The jurisdiction where the Limited Liability Company first formed is Delaware.
2.) The jurisdiction immediately prior to filing this Certificate is Delaware.
3.) The date the Limited Liability Company first formed is April 8, 2016.
4.) The name of the Limited Liability Company immediately prior to filing this Certificate is Howloo LLC.
5.) The name of the Corporation as set forth in the Certificate of Incorporation is Howloo, Inc.

IN WITNESS WHEREOF, the undersigned being duly authorized to sign on behalf of the converting Limited Liability Company have executed this Certificate on the 29th day of December, A.D. 2022.

By:

Name: John Santos
Print or Type

Title: Manager
Print or Type

# CERTIFICATE OF INCORPORATION
OF
HOWLOO, INC.

# Article I

The name of the corporation is Howloo, Inc. (the "Corporation").

# Article II

The registered office of the Corporation in the State of Delaware is located at 651 N Broad St, Suite 201, Middletown, DE 19709 in New Castle County. The name of the registered agent of the Corporation at such address is LegalInc Corporate Services Inc.

# Article III

The nature of the business or purposes to be conducted or promoted by the Corporation is to engage in any lawful act or activity for which corporations may be organized under the General Corporation Law of Delaware.

# Article IV

The Corporation shall have authority to issue Sixteen Million (16,000,000) shares of common stock, par value $0.0001 per share.

# Article V

The name and mailing address of the incorporator are as follows:

Name

Mailing Address

Jeffrey S. Marks

9 Chatelaine

Newport Coast, CA. 92657

# Article VI

A director shall not be personally liable to the Corporation or its stockholders for monetary damages for breach of fiduciary duty as a director; provided that this Article VI shall not eliminate or limit the liability of a director (i) for any breach of his duty of loyalty to the Corporation or its stockholders, (ii) for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of the law, (iii) under Section 174 of the General Corporation Law of the State of Delaware, or (iv) for any transaction from which the director derives an improper personal benefit. This Article VI shall not eliminate or limit the liability of a director for any act or omission occurring prior to the date when this Article VI becomes effective.

Any repeal or modification of the foregoing provisions of this Article VI by the stockholders of the Corporation shall not adversely affect any right or protection of a director of the Corporation of such repeal or modification.

State of Delaware

Secretary of State

Division of Corporations

Delivered 06:54 PM 12/29/2022

FILED 06:54 PM 12/29/2022

SR 20224410423 - File Number 6011532

## Article VII

The Corporation shall, to the broadest and maximum extent permitted by Delaware law, as the same exists from time to time, indemnify each person who was or is a party or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative or investigative by reason of the fact that he is or was a director or officer of the Corporation, or is or was serving at the request of the Corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, against expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by him in connection with such action, suit or proceeding.

In addition, the Corporation shall, to the broadest and maximum extent permitted by Delaware law, as the same may exist from time to time, pay to such person any and all expenses (including attorneys' fees) incurred in defending or settling any such action, suit or proceeding in advance of the final disposition of such action, suit or proceeding upon receipt of an undertaking by or on behalf of the director or officer, to repay such amount if it shall ultimately be determined by a final judgment or other final adjudication that he is not entitled to be indemnified by the Corporation as authorized in this Article. The rights to indemnification and to the advancement of expenses conferred in this Article VII shall not be exclusive of any other right which any person may have or hereafter acquire under any statute, this Certificate of Incorporation, the Bylaws of this Corporation, by agreement, vote of stockholders, or disinterested directors or otherwise.

## Article VIII

The duration of the Corporation shall be perpetual.

## Article IX

In furtherance and not in limitation of the powers conferred by statute, the Board of Directors is expressly authorized to make, alter, amend or repeal the Bylaws of the Corporation.

## Article X

The Corporation reserves the right to amend, alter, change or repeal any provision contained in this Certificate of Incorporation, in the manner now or hereafter prescribed by statute, and all rights conferred upon stockholders herein are granted subject to this reservation.

## Article XI

The Corporation shall be effective as of January 1, 2023.

I, THE UNDERSIGNED, being the incorporator hereinbefore named, for the purpose of forming a corporation pursuant to the General Corporation Law of the State of Delaware, does make this Certificate, hereby declaring and certifying that this is my act and deed and the facts herein stated are true, and accordingly has executed this Certificate on December 29, 2022.

Jeffrey S. Marks
Jeffrey S. Marks, Incorporator

2

# **EXHIBIT G TO FORM C**

# **TESTING THE WATERS MARKETING CONTENT**

*[SEE ATTACHED]*

View in Your Browser

![img-0.jpeg](img-0.jpeg)

I WANT MORE INFO

We are excited to announce that after 4 years of phenomenal growth, we will soon be launching an investment-based campaign with StartEngine to our fast-growing coffee business.

Early investors will receive BONUS shares, plus additional perks that you won't want to miss out on!

LEGAL DISCLAIMER: NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

WHAT WE STAND FOR

We believe in America's Constitution and Freedom. We proudly support our troops and the 2nd Amendment. Our coffee is rigorously selected and meticulously roasted to provide YOU with America's Best Small Batch Coffee.

FOLLOW OUR JOURNEY ON SOCIAL MEDIA

Blackout Coffee Co // info@blackoutcoffee.com

395 E Lincoln Ave Labelle, Florida 33935-4496

Unsubscribe

View in Your Browser

![img-1.jpeg](img-1.jpeg)

I WANT MORE INFO

We are excited to announce that after 4 years of phenomenal growth, we will **soon be launching** an investment-based campaign with StartEngine to our fast-growing coffee business.

**Early investors will receive BONUS shares, plus additional perks that you won't want to miss out on!**

**LEGAL DISCLAIMER:** NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. 'RESERVING' SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

FOLLOW OUR JOURNEY ON SOCIAL MEDIA

Blackout Coffee Co // info@blackoutcoffee.com

395 E Lincoln Ave Labelle, Florida 33935-4496

Unsubscribe

BECOME AN OWNER OF BLACKOUT COFFEE SMALL BATCH

COFFEE SUBSCRIPTIONS HOT COCOA LOOSE TEA MERCH'S MORE ABOUT US INVEST

# INVEST IN BLACKOUT COFFEE

![img-2.jpeg](img-2.jpeg)

# BE IN THE KNOW!

Name

Phone

I am informed so you!

Keep Me Informed

"There will be perks for investing early on in the raise. Stay in the loop on every step!"

John Santos

# BECOME AN OWNER
GROW WITH US!

We are excited to announce that after 4 years of phenomenal growth, we will soon be launching an investment-based campaign to our fast-growing coffee business, and are opening the doors for our most passionate fans to become owners of Blackout Coffee.

If you love your coffee as much as you love your country, this moment is for you. Early investors will receive BONUS shares, plus additional perks that you won't want to miss out on!

![img-3.jpeg](img-3.jpeg)

# THANK YOU!
THE BLACKOUT COFFEE TEAM

LEGAL DISCLAIMER: NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. RESERVING SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

# WHAT WE STAND FOR

Blackout Coffee was founded on the principles of conservative values. The founders believe in the importance of hard work, personal responsibility, family, respect and traditional American values.

# INFORMATION

FAQs
Our Story
Contact Us
Shipping & Returns
Coffee Break Blog

# USEFUL LINKS

WHOLESALE
Store Locator
Govt ID
Become an Affiliate
Privacy Policy

# NEW TO BLACKOUT!

GET A 10% OFF COUPON
Subscribe to get special offers and stay in the know.
✓ 10% Off for new customers*

![img-4.jpeg](img-4.jpeg)

© 2023 Blackout Coffee Co.

FROM ROAST TO CUP AND NOTHING ELSE IN BETWEEN

View in Your Browser

![img-5.jpeg](img-5.jpeg)

Hi John,

We have been getting asked if we are going public. The simple answer is NO!

**Blackout Coffee** is privately owned, and we decided to give you, our loyal community, the opportunity to privately own a piece of **Blackout Coffee Co.**

Our campaign will be up very soon, and to make sure you get the **bonus shares and perks** only available for the first few days, create your **account here**.

Create the account, get the verification process done, connect your funding method and wait for us to let you know when we go live. Although, we will stay privately owned, we do need to abide by SEC regulations, and we are limited to the info we can provide before we go live.

**ATTENTION:** If you are having issues creating an account or logging in at StartEngine, most likely is due to the browser you are using. It does not work properly with duckduckgo.

**What to do:**

- Create your free **StartEngine** account here.
- Get your account **verified** (if required).
- **Link/add** your account to be able to purchase the **Blackout Coffee (Howloo, Inc.) shares**.

**Now you are ready for when we go live!**

**Humbly yours,**

*John Santos, Rachael Santos and Jared Yanis*

***The Blackout Coffee Team!***

**LEGAL DISCLAIMER:** NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

WHAT WE STAND FOR

We believe in America's Constitution and Freedom. We proudly support our troops and the 2nd Amendment. Our coffee is rigorously selected and meticulously roasted to provide YOU with America's Best Small Batch Coffee.

# **FOLLOW OUR JOURNEY ON SOCIAL MEDIA**

Blackout Coffee Co // info@blackoutcoffee.com

395 E Lincoln Ave Labelle, Florida 33935-4496

Unsubscribe

View in Your Browser

# BIG ANNOUNCEMENT

Hello John,

We are excited to announce that after 4 years of phenomenal growth, we will soon be launching an investment-based campaign with StartEngine to our fast-growing coffee business.

This would have not been possible without your support. We are very grateful to you and are opening the doors for you to become an **owner of Blackout Coffee**.

If you love your coffee as much as you love your country, this moment is for you.

To be the first to know when it goes live, please go to our investor page (click here) and enter your name and email to be added to the exclusive list.

*Early investors will receive BONUS shares, plus additional perks that you won't want to miss out on!

Respectfully yours,

**John Santos**
*Founder & CEO*

**LEGAL DISCLAIMER:** NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

### WHAT WE STAND FOR

We believe in America's Constitution and Freedom. We proudly support our troops and the 2nd Amendment. Our coffee is rigorously selected and meticulously roasted to provide YOU with America's Best Small Batch Coffee.

### FOLLOW OUR JOURNEY ON SOCIAL MEDIA

Blackout Coffee Co // info@blackoutcoffee.com

395 E Lincoln Ave Labelle, Florida 33935-4496

Unsubscribe

View in Your Browser

# BIG ANNOUNCEMENT

# Ready to grow with
Blackout Coffee?

![img-0.jpeg](img-0.jpeg)

# STAY TUNED

# IN NEED OF A REFILL?

ORDER COFFEE

LEGAL DISCLAIMER: NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE,
WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE
PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN
INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY
KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

# WHAT WE STAND FOR

We believe in America's Constitution and Freedom. We proudly support our troops and the
2nd Amendment. Our coffee is rigorously selected and meticulously roasted to provide YOU
with America's Best Small Batch Coffee.

FOLLOW OUR JOURNEY ON SOCIAL MEDIA

Blackout Coffee Co // info@blackoutcoffee.com

395 E Lincoln Ave Labelle, Florida 33935-4496

Unsubscribe

View in Your Browser

![img-1.jpeg](img-1.jpeg)

Hi John,

We're excited to announce that Blackout Coffee Co. is raising capital on StartEngine. Due to our recent successes we're looking to continue our growth and are expanding our vision through an upcoming capital fundraising round. This is a really exciting moment for us as we reflect on how far we've come to get to this point where we're looking to bring on new investors. The best part is through StartEngine's platform, we're able to host an equity crowdfunding campaign and open our fundraising round to our own community! StartEngine is a well known platform of which Kevin O'Leary aka "Mr. Wonderful" (from Shark Tank) is a board advisor.

What exactly is equity crowdfunding?

Regulation Crowdfunding gives eligible companies of all types an opportunity to raise capital from the public. Investors hold partial ownership in the company and have the opportunity to benefit if the company does well. In the past, a startup could only offer and sell its securities to accredited investors and then only if it complied with complex federal and state registration requirements. Under the JOBS Act, the general public can now invest in capital raising by start-up companies.

What's next:

- To get ahead of the game sign-up for your free StartEngine account here.
- Early investors get additional bonus shares and perks. Create your account now so you don't miss out on them.
- Once our campaign goes live, you'll be notified and you will find more information on our business and growth plan, financials, investor benefits, and a lot more.

Now that you know a little more about our background and what equity crowdfunding is all about, we hope you will consider joining the Blackout Coffee investor community.

Best regards,
John Santos
Founder & CEO

LEGAL DISCLAIMER: NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

## WHAT WE STAND FOR

We believe in America's Constitution and Freedom. We proudly support our troops and the 2nd Amendment. Our coffee is rigorously selected and meticulously roasted to provide YOU with America's Best Small Batch Coffee.

## FOLLOW OUR JOURNEY ON SOCIAL MEDIA

Blackout Coffee Co // info@blackoutcoffee.com

395 E Lincoln Ave Labelle, Florida 33935-4496

Unsubscribe

![img-2.jpeg](img-2.jpeg)

# BLACKOUT

# COFFEE CO.

Want to become an owner?

Enter your info and you will be the first to know when it goes live.

![img-3.jpeg](img-3.jpeg)

INVESTMENT UPDATE

Check out blackoutcoffee.com/learn

Early investors will get BONUS

shares plus additional perks!

SIGN UP FOR THIS
OPPORTUNITY

![img-4.jpeg](img-4.jpeg)

AMERICA'S
STATIONLESS
SMALL-BATCH
COFFEE
DUTY • FAMILY • VALUES • RIGHTS

![img-5.jpeg](img-5.jpeg)

BLACKOUT
COFFEE CO.

Edward,
BECOME AN OWNER!

We are soon launching a campaign to our
fast-growing coffee business, and are
opening the doors for you to become an
owner of Blackout Coffee.

If you are interested, enter your info and you
will be the first to know when it goes live.

![img-6.jpeg](img-6.jpeg)

Early investors will get
BONUS shares plus
additional perks!

Check out
blackoutcoffee.com/learn

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE
ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE
PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN
INTERMISSIPPI'S PLATFORM. AN INDICATION OF INTEREST INVOLVED NO OBLIGATION OR COMMITMENT
OF ANY KIND, RESERVING SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

![img-7.jpeg](img-7.jpeg)

![img-8.jpeg](img-8.jpeg)

# KNOW YOUR

# COFFEE

John

![img-9.jpeg](img-9.jpeg)

INVESTMENT UPDATES

![img-10.jpeg](img-10.jpeg)

BLACKOUTCOFFEE.COM INVEST

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

# ALWAYS SHIPPED FRESH.

# BLACKOUTCOFFEE.COM

![img-11.jpeg](img-11.jpeg)

![img-12.jpeg](img-12.jpeg)

![img-13.jpeg](img-13.jpeg)

After 4 years of phenomenal growth, we are opening the doors for our most passionate fans to become owners of Blackout Coffee. If you love your coffee as much as you love your country, this moment is for you!

![img-14.jpeg](img-14.jpeg)

INVESTMENT UPDATES

![img-15.jpeg](img-15.jpeg)

BLACKOUTCOFFEE.COM INVEST

The biggest perks and bonus shares happen in the first days after our campaign is launched. Stay in the loop every step of the way with this QR Code or link and sign up for our investment email updates.

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

![img-16.jpeg](img-16.jpeg)

# STRENGTH IN NUMBERS®

MORE THAN

100K ORDERS

45K CUSTOMERS

10K REVIEWS

INVEST IN YOUR COFFEE

start engine

COMING SOON.

# BIG ANNOUNCEMENT

**BECOME AN OWNER OF BLACKOUT COFFEE**

![img-17.jpeg](img-17.jpeg)

**SIGN UP FOR THIS OPPORTUNITY**

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**LEGAL DISCLAIMER:** NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. 'RESERVING' SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

# BIG ANNOUNCEMENT

**BECOME AN OWNER OF BLACKOUT COFFEE**

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**SIGN UP FOR THIS OPPORTUNITY**

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blackoutcoffee.com/invest

**LEGAL DISCLAIMER:** NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. 'RESERVING' SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

# BIG ANNOUNCEMENT

BECOME AN OWNER OF BLACKOUT COFFEE

![img-3.jpeg](img-3.jpeg)

[LOGO]

[LOGO]

SIGN UP FOR THIS OPPORTUNITY

blackoutcoffee.com/invest

LEGAL DISCLAIMER: NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF BUILT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. 'RESERVING' SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

# BIG
ANNOUNCEMENT

BECOME AN OWNER OF
BLACKOUT COFFEE

![img-4.jpeg](img-4.jpeg)

start
engine

SIGN UP FOR THIS
OPPORTUNITY

blackoutcoffee.com/invest

LEGAL DISCLAIMER: NO MONEY OR OTHER CONSIDERATION IS BEING
SOLICITED, AND IS SENT IN RESPONSE. WILL NOT BE ACCEPTED. NO OFFER
TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE
PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT
IS FILED AND ONLY THROUGH AN INTERMEDIARY'S PLATFORM. AN
INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF
ANY KIND. "RESERVING" SECURITIES IS SIMPLY AN INDICATION OF INTEREST.

![img-5.jpeg](img-5.jpeg)

THERMOM MECTAM -  
INITIATIVE TO YOUR IMMIGRATION

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# SIGN UP FOR THIS OPPORTUNITY

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# SIGN UP FOR THIS OPPORTUNITY

![img-11.jpeg](img-11.jpeg)

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# BECOME AN OWNER OF BLACKOUT COFFEE

![img-14.jpeg](img-14.jpeg)

BECOME AN OWNER OF BLACKOUT COFFEE

![img-15.jpeg](img-15.jpeg)

BECOME AN OWNER OF BLACKOUT COFFEE

![img-16.jpeg](img-16.jpeg)

![img-17.jpeg](img-17.jpeg)

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# BECOME AN OWNER OF BLACKOUT COFFEE

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BECOME AN OWNER OF BLACKOUT COFFEE

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BECOME AN OWNER OF BLACKOUT COFFEE

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# **BECOME AN OWNER OF BLACKOUT COFFEE**

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# COFFEE FOR
AMERICA'S
WARRIORS

DUTY @ FAMILY @ VALUES @ RIGHTS

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# AMERICA'S

# STRONGEST

# SMALL-BATCH

# COFFEE

DUTY FAMILY VALUES RIGHTS

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# COFFEE FOR
AMERICA'S
WARRIORS

DUTY FAMILY VALUES RIGHTS

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INVEST IN
YOUR COFFEE

start
engine

COMING
SOON.

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**BECOME AN OWNER OF BLACKOUT COFFEE**

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# **NEVER BITTER$^{®}$ ALWAYS STRONG$^{®}$**

**COFFEE FOR AMERICA'S WARRIORS.**

![img-15.jpeg](img-15.jpeg)

![img-16.jpeg](img-16.jpeg)

# NEVER BITTER ALWAYS STRONG.

COFFEE FOR AMERICA'S WARRIORS.

![img-17.jpeg](img-17.jpeg)

![img-18.jpeg](img-18.jpeg)

![img-19.jpeg](img-19.jpeg)

**COFFEE CO.**
- Hand Crafted, Small Batch -

FRESH ROASTED COFFEE

**MORNING
REAPER!**

MEDIUM ROAST

Stay On Your Grind!

INVEST IN
YOUR COFFEE.
start
engine
COMING
SOON.

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BECOME AN OWNER OF BLACKOUT COFFEE

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SIGN UP FOR THIS OPPORTUNITY

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SIGN UP FOR THIS OPPORTUNITY

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SIGN UP FOR THIS OPPORTUNITY

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BECOME AN OWNER OF BLACKOUT COFFEE

BECOME AN OWNER OF BLACKOUT COFFEE

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OF BLACKOUT COFFEE

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BECOME AN OWNER OF BLACKOUT COFFEE

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# COFFEE FOR
AMERICA'S
WARRIORS

DUTY • FAMILY • VALUES • RIGHTS

![img-11.jpeg](img-11.jpeg)

BLACKOUT

COFFEE CO.

AMERICA'S

STRONGEST

SMALL-BATCH

COFFEE

DUTY FAMILY VALVES RIGHTS

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# COFFEE FOR
AMERICA'S
WARRIORS
DUTY FAMILY VALUES RIGHTS

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RECOME AN OWNER OF BLACKOUT COFFEE

# NEVER BITTER ALWAYS STRONG.

COFFEE FOR AMERICA'S WARRIORS.

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# NEVER BITTER ALWAYS STRONG.

COFFEE FOR AMERICA'S WARRIORS.

![img-17.jpeg](img-17.jpeg)

![img-18.jpeg](img-18.jpeg)

![img-19.jpeg](img-19.jpeg)

BLACKOUT
COFFEE CO.
- Hand Crafted, Small Batch -

FRESH ROASTED COFFEE

MORNING
REAPER

MEDIUM ROAST

Stay On Your Grind

INVITED IN
COFFEES
Start
engine
COMING
SOON

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BECOME AN OWNER OF BLACKOUT COFFEE

# BLACKOUT OFFEE CO.

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### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM C

### UNDER THE SECURITIES ACT OF 1933

### Issuer Information

**Name of Issuer:** Howloo, Inc.

**Legal Status:** Corporation

**Jurisdiction of Incorporation/Organization:** DE

**Date of Organization:** 04-08-2016

**Physical Address:** 395 E Lincoln Ave, Labelle, FL, 33935

**Issuer Website:** https://www.blackoutcoffee.com/

**Is there a Co-Issuer?:** No

**Intermediary Name:** StartEngine Capital, LLC

**Intermediary CIK:** 0001665160

**Intermediary File Number:** 007-00007

### Offering Information

**Compensation to Intermediary:** Up to 9% percent

**Financial Interest in Issuer:** Three percent (3%) of securities of the total amount of investments raised in the offering, along the same terms as investors.

**Type of Security Offered:** Common Stock

**Number of Securities Offered:** 12000

**Price per Security:** $1.25

**Method for Determining Price:** N/A

**Target Offering Amount:** $15,000.00

**Oversubscription Accepted:** Yes

**Oversubscription Allocation Type:** Other

**Description of Oversubscription:** At issuer's discretion, with priority given to StartEngine Owners

**Maximum Offering Amount:** $1,235,000.00

**Deadline to Reach Target Amount:** 05-03-2023

### Annual Report Disclosure Requirements

**Current Number of Employees:** 9

**Total Assets (Most Recent Fiscal Year):** $490,698.00

**Total Assets (Prior Fiscal Year):** $239,001.00

**Cash & Cash Equivalents (Most Recent Fiscal Year):** $303,812.00

**Cash & Cash Equivalents (Prior Fiscal Year):** $167,666.00

**Accounts Receivable (Most Recent Fiscal Year):** $3,000.00

**Accounts Receivable (Prior Fiscal Year):** $635.00

**Short-Term Debt (Most Recent Fiscal Year):** $73,331.00

**Short-Term Debt (Prior Fiscal Year):** $73,331.00

**Long-Term Debt (Most Recent Fiscal Year):** $207,012.00

**Long-Term Debt (Prior Fiscal Year):** $131,900.00

**Revenues/Sales (Most Recent Fiscal Year):** $2,409,670.00

**Revenues/Sales (Prior Fiscal Year):** $1,498,484.00

**Cost of Goods Sold (Most Recent Fiscal Year):** $954,751.00

**Cost of Goods Sold (Prior Fiscal Year):** $622,247.00

**Taxes Paid (Most Recent Fiscal Year):** $1,939.00

**Taxes Paid (Prior Fiscal Year):** $1,181.00

**Net Income (Most Recent Fiscal Year):** $178,263.00

**Net Income (Prior Fiscal Year):** $165,246.00

**Jurisdictions Offered:**

ALABAMA, ALASKA, ARIZONA, ARKANSAS, CALIFORNIA, COLORADO, CONNECTICUT, DISTRICT OF COLUMBIA, DELAWARE, FLORIDA, GEORGIA, HAWAII, IDAHO, ILLINOIS, INDIANA, IOWA, KANSAS, KENTUCKY, LOUISIANA, MAINE, MARYLAND, MASSACHUSETTS, MICHIGAN, MINNESOTA, MISSISSIPPI, MISSOURI, MONTANA, NEBRASKA, NEVADA, NEW HAMPSHIRE, NEW JERSEY, NEW MEXICO, NEW YORK, NORTH CAROLINA, NORTH DAKOTA, OHIO, OKLAHOMA, OREGON, PENNSYLVANIA, PR, RHODE ISLAND, SOUTH CAROLINA, SOUTH DAKOTA, TENNESSEE, TEXAS, UTAH, VERMONT, VIRGINIA, WASHINGTON, WEST VIRGINIA, WISCONSIN, WYOMING

### Signatures

**Issuer:** Howloo, Inc.

**Signature:** John Dos Santos

**Title:** CEO, Founder and Director

---

**Signature:** John Dos Santos

**Title:** CEO, Founder and Director

**Date:** 03-02-2023

---

**Signature:** Rachael Alyce Santos

**Title:** President, Co-Founder, Director and Principal Accounting Officer

**Date:** 03-02-2023