# EDGAR Filing Document

**Accession Number:** 0001756695
**File Stem:** 0001756695-25-000009
**Filing Date:** 2025-10
**Character Count:** 14507
**Document Hash:** 4b80d4e4db17698a44c64f2a39758f91
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001756695-25-000009.hdr.sgml**: 20251023

**ACCESSION NUMBER**: 0001756695-25-000009

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251023

**DATE AS OF CHANGE**: 20251023

**EFFECTIVENESS DATE**: 20251023

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Asset Advisors Investment Management, LLC
- **CENTRAL INDEX KEY:** 0001756695

**ORGANIZATION NAME:**
- **EIN:** 830562350
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18910
- **FILM NUMBER:** 251411559

**BUSINESS ADDRESS:**
- **STREET 1:** 2814 A HILLCREEK DRIVE
- **CITY:** AUGUSTA
- **STATE:** GA
- **ZIP:** 30909
- **BUSINESS PHONE:** 7066509900

**MAIL ADDRESS:**
- **STREET 1:** 2814 A HILLCREEK DRIVE
- **CITY:** AUGUSTA
- **STATE:** GA
- **ZIP:** 30909

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Asset Advisors Investment Management LLC<br>**Address:** 2814 A HILLCREEK DRIVE<br>AUGUSTA, GA 30909

**Form 13F File Number:** 028-18910

**CRD Number (if applicable):** 000297305

**SEC File Number (if applicable):** 801-113477

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Emma Nichole Kuehl<br>**Title:** Chief Compliance Officer<br>**Phone:** 706-650-9900

**Signature, Place, and Date of Signing:**

Emma Nichole Kuehl  Augusta, GA  10-23-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 110

**Form 13F Information Table Value Total:** $1056276503

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 527612 | 3400 | SH |  | SOLE | 0 | 0 | 0 | 3400 |
| ABBOTT LABS | COM | 002824100 |  | 15211968 | 113573 | SH |  | SOLE | 0 | 0 | 0 | 113573 |
| ABBVIE INC | COM | 00287Y109 |  | 22238954 | 96048 | SH |  | SOLE | 0 | 0 | 0 | 96048 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 15024105 | 60925 | SH |  | SOLE | 0 | 0 | 0 | 60925 |
| ADOBE INC | COM | 00724F101 |  | 361569 | 1025 | SH |  | SOLE | 0 | 0 | 0 | 1025 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 30673629 | 126177 | SH |  | SOLE | 0 | 0 | 0 | 126177 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 1033383 | 4243 | SH |  | SOLE | 0 | 0 | 0 | 4243 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 217998 | 3300 | SH |  | SOLE | 0 | 0 | 0 | 3300 |
| AMAZON COM INC | COM | 023135106 |  | 25014512 | 113925 | SH |  | SOLE | 0 | 0 | 0 | 113925 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 498240 | 1500 | SH |  | SOLE | 0 | 0 | 0 | 1500 |
| AMERICAN WTR WKS CO INC NEW | COM | 030420103 |  | 13424319 | 96446 | SH |  | SOLE | 0 | 0 | 0 | 96446 |
| AMERIPRISE FINL INC | COM | 03076C106 |  | 11419598 | 23246 | SH |  | SOLE | 0 | 0 | 0 | 23246 |
| AMGEN INC | COM | 031162100 |  | 9914815 | 35134 | SH |  | SOLE | 0 | 0 | 0 | 35134 |
| APPLE INC | COM | 037833100 |  | 8794348 | 34538 | SH |  | SOLE | 0 | 0 | 0 | 34538 |
| ATMOS ENERGY CORP | COM | 049560105 |  | 3805505 | 22287 | SH |  | SOLE | 0 | 0 | 0 | 22287 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 1550267 | 5282 | SH |  | SOLE | 0 | 0 | 0 | 5282 |
| AUTOZONE INC | COM | 053332102 |  | 10193610 | 2376 | SH |  | SOLE | 0 | 0 | 0 | 2376 |
| BANK AMERICA CORP | COM | 060505104 |  | 331775 | 6431 | SH |  | SOLE | 0 | 0 | 0 | 6431 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 11705295 | 23283 | SH |  | SOLE | 0 | 0 | 0 | 23283 |
| BLACKROCK INC | COM | 09290D101 |  | 6123149 | 5252 | SH |  | SOLE | 0 | 0 | 0 | 5252 |
| BLACKSTONE INC | COM | 09260D107 |  | 269943 | 1580 | SH |  | SOLE | 0 | 0 | 0 | 1580 |
| BOEING CO | DEP CONV PFD A | 097023204 |  | 480033 | 6900 | SH |  | SOLE | 0 | 0 | 0 | 6900 |
| CHEVRON CORP NEW | COM | 166764100 |  | 421146 | 2712 | SH |  | SOLE | 0 | 0 | 0 | 2712 |
| CHUBB LIMITED | COM | H1467J104 |  | 17753807 | 62901 | SH |  | SOLE | 0 | 0 | 0 | 62901 |
| CHURCH  DWIGHT CO INC | COM | 171340102 |  | 14390774 | 164222 | SH |  | SOLE | 0 | 0 | 0 | 164222 |
| CINTAS CORP | COM | 172908105 |  | 33814532 | 164740 | SH |  | SOLE | 0 | 0 | 0 | 164740 |
| COCA COLA CO | COM | 191216100 |  | 16154822 | 243589 | SH |  | SOLE | 0 | 0 | 0 | 243589 |
| CORTEVA INC | COM | 22052L104 |  | 681372 | 10075 | SH |  | SOLE | 0 | 0 | 0 | 10075 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 47026632 | 50805 | SH |  | SOLE | 0 | 0 | 0 | 50805 |
| DEERE  CO | COM | 244199105 |  | 4702005 | 10283 | SH |  | SOLE | 0 | 0 | 0 | 10283 |
| DISNEY WALT CO | COM | 254687106 |  | 1836580 | 16040 | SH |  | SOLE | 0 | 0 | 0 | 16040 |
| DOVER CORP | COM | 260003108 |  | 16289615 | 97642 | SH |  | SOLE | 0 | 0 | 0 | 97642 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 578284 | 4673 | SH |  | SOLE | 0 | 0 | 0 | 4673 |
| EMERSON ELEC CO | COM | 291011104 |  | 1180620 | 9000 | SH |  | SOLE | 0 | 0 | 0 | 9000 |
| ETFS GOLD TR | PHYSCL GOLD SHS | 00326A104 |  | 523806 | 14230 | SH |  | SOLE | 0 | 0 | 0 | 14230 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 419994 | 3725 | SH |  | SOLE | 0 | 0 | 0 | 3725 |
| FEDEX CORP | COM | 31428X106 |  | 650836 | 2760 | SH |  | SOLE | 0 | 0 | 0 | 2760 |
| FERGUSON ENTERPRISES INC | COMMON STOCK NEW | 31488V107 |  | 1531636 | 6820 | SH |  | SOLE | 0 | 0 | 0 | 6820 |
| FIRST CMNTY CORP S C | COM | 319835104 |  | 1115523 | 39530 | SH |  | SOLE | 0 | 0 | 0 | 39530 |
| GENUINE PARTS CO | COM | 372460105 |  | 415800 | 3000 | SH |  | SOLE | 0 | 0 | 0 | 3000 |
| GOLDMAN SACHS ETF TR | ACTIVEBETA INT | 381430107 |  | 12887039 | 313477 | SH |  | SOLE | 0 | 0 | 0 | 313477 |
| HERSHEY CO | COM | 427866108 |  | 1271940 | 6800 | SH |  | SOLE | 0 | 0 | 0 | 6800 |
| HOME DEPOT INC | COM | 437076102 |  | 7953475 | 19629 | SH |  | SOLE | 0 | 0 | 0 | 19629 |
| HONEYWELL INTL INC | COM | 438516106 |  | 367323 | 1745 | SH |  | SOLE | 0 | 0 | 0 | 1745 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 700603 | 2483 | SH |  | SOLE | 0 | 0 | 0 | 2483 |
| INTUIT | COM | 461202103 |  | 42660022 | 62468 | SH |  | SOLE | 0 | 0 | 0 | 62468 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 380635 | 634 | SH |  | SOLE | 0 | 0 | 0 | 634 |
| ISHARES TR | CORE S ETF | 464287200 |  | 341343 | 510 | SH |  | SOLE | 0 | 0 | 0 | 510 |
| ISHARES TR | DOW JONES US ETF | 464287846 |  | 3664529 | 22554 | SH |  | SOLE | 0 | 0 | 0 | 22554 |
| ISHARES TR | SELECT DIVID ETF | 464287168 |  | 8989672 | 63263 | SH |  | SOLE | 0 | 0 | 0 | 63263 |
| ISHARES TR | MSCI USA QLT FCT | 46432F339 |  | 10359654 | 53263 | SH |  | SOLE | 0 | 0 | 0 | 53263 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 16132319 | 169564 | SH |  | SOLE | 0 | 0 | 0 | 169564 |
| ISHARES TR | IBONDS 29 TRM TS | 46436E825 |  | 5618834 | 255925 | SH |  | SOLE | 0 | 0 | 0 | 255925 |
| ISHARES TR | IBONDS 26 TRM TS | 46436E858 |  | 10164578 | 442901 | SH |  | SOLE | 0 | 0 | 0 | 442901 |
| ISHARES TR | IBONDS 25 TRM TS | 46436E866 |  | 6608487 | 282837 | SH |  | SOLE | 0 | 0 | 0 | 282837 |
| ISHARES TR | IBONDS 27 TRM TS | 46436E841 |  | 14734453 | 654283 | SH |  | SOLE | 0 | 0 | 0 | 654283 |
| ISHARES TR | IBONDS 28 TRM TS | 46436E833 |  | 23534337 | 1051344 | SH |  | SOLE | 0 | 0 | 0 | 1051344 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 11376815 | 61357 | SH |  | SOLE | 0 | 0 | 0 | 61357 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 2431965 | 7710 | SH |  | SOLE | 0 | 0 | 0 | 7710 |
| KIMBERLY-CLARK CORP | COM | 494368103 |  | 1607716 | 12930 | SH |  | SOLE | 0 | 0 | 0 | 12930 |
| LOWES COS INC | COM | 548661107 |  | 213614 | 850 | SH |  | SOLE | 0 | 0 | 0 | 850 |
| MARRIOTT INTL INC NEW | CL A | 571903202 |  | 25653600 | 98501 | SH |  | SOLE | 0 | 0 | 0 | 98501 |
| MCDONALDS CORP | COM | 580135101 |  | 2074049 | 6825 | SH |  | SOLE | 0 | 0 | 0 | 6825 |
| MERCK  CO INC | COM | 58933Y105 |  | 3460350 | 41229 | SH |  | SOLE | 0 | 0 | 0 | 41229 |
| META PLATFORMS INC | CL A | 30303M102 |  | 218845 | 298 | SH |  | SOLE | 0 | 0 | 0 | 298 |
| MICROSOFT CORP | COM | 594918104 |  | 88691686 | 171236 | SH |  | SOLE | 0 | 0 | 0 | 171236 |
| MID-AMER APT CMNTYS INC | COM | 59522J103 |  | 1854916 | 13275 | SH |  | SOLE | 0 | 0 | 0 | 13275 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 251129 | 4020 | SH |  | SOLE | 0 | 0 | 0 | 4020 |
| NETFLIX INC | COM | 64110L106 |  | 6510136 | 5430 | SH |  | SOLE | 0 | 0 | 0 | 5430 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 2990687 | 39617 | SH |  | SOLE | 0 | 0 | 0 | 39617 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 15626635 | 83753 | SH |  | SOLE | 0 | 0 | 0 | 83753 |
| PAYCHEX INC | COM | 704326107 |  | 17295261 | 136441 | SH |  | SOLE | 0 | 0 | 0 | 136441 |
| PEPSICO INC | COM | 713448108 |  | 975637 | 6947 | SH |  | SOLE | 0 | 0 | 0 | 6947 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 1346260 | 8300 | SH |  | SOLE | 0 | 0 | 0 | 8300 |
| PHILLIPS 66 | COM | 718546104 |  | 227561 | 1673 | SH |  | SOLE | 0 | 0 | 0 | 1673 |
| PRICE T ROWE GROUP INC | COM | 74144T108 |  | 3920335 | 38195 | SH |  | SOLE | 0 | 0 | 0 | 38195 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 6694838 | 43572 | SH |  | SOLE | 0 | 0 | 0 | 43572 |
| ROLLINS INC | COM | 775711104 |  | 2922021 | 49745 | SH |  | SOLE | 0 | 0 | 0 | 49745 |
| ROYAL GOLD INC | COM | 780287108 |  | 501450 | 2500 | SH |  | SOLE | 0 | 0 | 0 | 2500 |
| S GLOBAL INC | COM | 78409V104 |  | 2950436 | 6062 | SH |  | SOLE | 0 | 0 | 0 | 6062 |
| SCHWAB CHARLES CORP | COM | 808513105 |  | 16188084 | 169562 | SH |  | SOLE | 0 | 0 | 0 | 169562 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 |  | 2109182 | 71160 | SH |  | SOLE | 0 | 0 | 0 | 71160 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 72149054 | 2642822 | SH |  | SOLE | 0 | 0 | 0 | 2642822 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 |  | 72240421 | 2809818 | SH |  | SOLE | 0 | 0 | 0 | 2809818 |
| SCHWAB STRATEGIC TR | INTERNL DIVID | 808524672 |  | 357967 | 12812 | SH |  | SOLE | 0 | 0 | 0 | 12812 |
| SELECT SECTOR SPDR TR | COMMUNICATION | 81369Y852 |  | 28210057 | 238321 | SH |  | SOLE | 0 | 0 | 0 | 238321 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 22974909 | 426488 | SH |  | SOLE | 0 | 0 | 0 | 426488 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 39604149 | 140510 | SH |  | SOLE | 0 | 0 | 0 | 140510 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 |  | 2386993 | 30458 | SH |  | SOLE | 0 | 0 | 0 | 30458 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 13011282 | 93492 | SH |  | SOLE | 0 | 0 | 0 | 93492 |
| SELECT SECTOR SPDR TR | SBI CONS DISCR | 81369Y407 |  | 7497377 | 31286 | SH |  | SOLE | 0 | 0 | 0 | 31286 |
| SELECT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 |  | 2024493 | 23214 | SH |  | SOLE | 0 | 0 | 0 | 23214 |
| SERVICENOW INC | COM | 81762P102 |  | 450937 | 490 | SH |  | SOLE | 0 | 0 | 0 | 490 |
| SHELL PLC | SPON ADS | 780259305 |  | 429180 | 6000 | SH |  | SOLE | 0 | 0 | 0 | 6000 |
| SHERWIN WILLIAMS CO | COM | 824348106 |  | 9599712 | 27724 | SH |  | SOLE | 0 | 0 | 0 | 27724 |
| SOUTHERN CO | COM | 842587107 |  | 1606731 | 16954 | SH |  | SOLE | 0 | 0 | 0 | 16954 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 398126 | 1120 | SH |  | SOLE | 0 | 0 | 0 | 1120 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 1881292 | 2824 | SH |  | SOLE | 0 | 0 | 0 | 2824 |
| SPROTT ASSET MANAGEMENT LP | PHYSICAL GOLD TR | 85207H104 |  | 254732 | 8600 | SH |  | SOLE | 0 | 0 | 0 | 8600 |
| TEXAS INSTRS INC | COM | 882508104 |  | 244912 | 1333 | SH |  | SOLE | 0 | 0 | 0 | 1333 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 727530 | 1500 | SH |  | SOLE | 0 | 0 | 0 | 1500 |
| TJX COS INC NEW | COM | 872540109 |  | 3415480 | 23630 | SH |  | SOLE | 0 | 0 | 0 | 23630 |
| TRX GOLD CORPORATION | COM | 87283P109 |  | 18717 | 30000 | SH |  | SOLE | 0 | 0 | 0 | 30000 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 1979212 | 3232 | SH |  | SOLE | 0 | 0 | 0 | 3232 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 1025531 | 3125 | SH |  | SOLE | 0 | 0 | 0 | 3125 |
| VANGUARD WORLD FD | INDUSTRIAL ETF | 92204A603 |  | 632579 | 2135 | SH |  | SOLE | 0 | 0 | 0 | 2135 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 1712028 | 38954 | SH |  | SOLE | 0 | 0 | 0 | 38954 |
| VISA INC | COM CL A | 92826C839 |  | 248183 | 727 | SH |  | SOLE | 0 | 0 | 0 | 727 |
| WALMART INC | COM | 931142103 |  | 31340752 | 304102 | SH |  | SOLE | 0 | 0 | 0 | 304102 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 7089305 | 32103 | SH |  | SOLE | 0 | 0 | 0 | 32103 |

---