# EDGAR Filing Document

**Accession Number:** 0000930245
**File Stem:** 0001472375-25-000120
**Filing Date:** 2025-11
**Character Count:** 151166
**Document Hash:** ef79abd2ce17e67b07c86a25220d60a0
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001472375-25-000120.hdr.sgml**: 20251105

**ACCESSION NUMBER**: 0001472375-25-000120

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 19

**CONFORMED PERIOD OF REPORT**: 20251031

**ITEM INFORMATION**: Entry into a Material Definitive Agreement

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20251105

**DATE AS OF CHANGE**: 20251105

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Agassi Sports Entertainment Corp.
- **CENTRAL INDEX KEY:** 0000930245
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-MISCELLANEOUS RETAIL [5900]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 880203976
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 000-24970
- **FILM NUMBER:** 251452050

**BUSINESS ADDRESS:**
- **STREET 1:** 1120 N. TOWN CENTER DR #160
- **CITY:** LAS VEGAS
- **STATE:** NV
- **ZIP:** 89144
- **BUSINESS PHONE:** 702-400-4005

**MAIL ADDRESS:**
- **STREET 1:** 1120 N. TOWN CENTER DR #160
- **CITY:** LAS VEGAS
- **STATE:** NV
- **ZIP:** 89144

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** GLOBAL ACQUISITIONS Corp
- **DATE OF NAME CHANGE:** 20210218

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** ALL AMERICAN SPORTPARK INC
- **DATE OF NAME CHANGE:** 19990121

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** SAINT ANDREWS GOLF CORP
- **DATE OF NAME CHANGE:** 19940916

?xml version='1.0' encoding='ASCII'? Filed by Avantafile.com - Agassi Sports Entertainment Corp. - Form 8-K

------

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, DC 20549**

**FORM 8-K**

**CURRENT REPORT**

**Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934**

Date of Report (Date of earliest event reported): October 31, 2025

**AGASSI SPORTS ENTERTAINMENT CORP.**

(Exact Name of Registrant as Specified in its Charter)

---

| | | |
|:---|:---|:---|
| **Nevada** | **000-24970** | **88-0203976** |
| (State or Other Jurisdiction<br>of Incorporation) | (Commission File Number) | (IRS Employer Identification No.) |

---

---

| | |
|:---|:---|
| **1120 N. Town Center Dr #160**<br>**Las Vegas, NV** | **89144** |
| (Address of Principal Executive Offices) | (Zip Code) |

---

Registrant's telephone number, including area code: **(702) 400-4005**

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (*see* General Instruction A.2. below):

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e 4(c))

Securities registered pursuant to Section 12(b) of the Act: None.

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company [ ]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [ ]

**Item 1.01**&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Entry into a Material Definitive Agreement.**

*<u>Partnership Agreement for Consulting Services</u>*

On October 31, 2025, Agassi Sports Entertainment Corp. (the "<u>Company,</u>" "<u>us,</u>" "<u>we,</u>" or "<u>our</u>"), entered into a Partnership Agreement for Consulting Services (the "<u>Services Agreement</u>") and a Commitment Agreement (the "<u>Commitment Agreement</u>") with IBM Norge AS ("<u>IBM</u>"). Pursuant to the Services Agreement, IBM will provide us certain consulting services to be described in one or more statements of work. The first statement of work, entered into simultaneously with the Services Agreement ("<u>SoW 1</u>"), provides for IBM to create a website, mobile application, e-commerce, and A.I.-powered video analysis model for the Company (the "<u>A.I. Model</u>") designed to serve the racquet sports community and create multiple revenue streams between November 1, 2025 and June 30, 2026, in exchange for a total payment of $2,134,716, payable in monthly installments in accordance with the terms of SoW 1, including $100,000 within 15 days after invoice from IBM, for each of November and December 2025, and January and February 2026, with $204,387 due before February 28, 2026 and $613,161 before March 20, 2026, and $229,292 due for each of March through June 2026. We are also required to reimburse certain travel expenses, living expenses, and reasonable expenses incurred by IBM in connection with the services provided under SoW 1.

Pursuant to the Commitment Agreement, once the mobile application is launched and based on revenue projections provided by IBM, the Company is obligated to purchase additional services from IBM Consulting, a business unit of IBM, over a period beginning on or before June 30, 2026 and ending on October 31, 2030 (the "<u>Commitment Period</u>"). As additional consideration for IBM's investment in providing the services under the Commitment Agreement, IBM will receive a performance bonus of between 2 and 2.5% (depending on the phase of services provided) of the Company's net revenue derived from its agreements with IBM, minus costs from IBM. We have also agreed to discuss in good faith a possible appearance by Andre K. Agassi, our namesake and significant shareholder, at IBM, subject to Mr. Agassi's approval. Additionally, IBM has agreed to provide us $2,953,000 in investments, including amounts provided in kind and in reduced rates, which is an IBM Consulting investment and not a cash investment, and IBM is not receiving any equity in the Company.

We have the right to terminate each of the Commitment Agreement and SoW 1 for convenience upon three months' prior written notice to IBM, but any such termination will not be effective before the six-month anniversary of our entry into such agreement. In addition, if we terminate the Commitment Agreement for convenience, we must pay IBM a fee.

The A.I. Model being built by IBM Consulting pursuant to the engagement discussed above will be owned by the Company.

The foregoing description of the Service Agreement, Commitment Agreement, and SoW 1 does not purport to be complete and is qualified in its entirety by reference to the full text of the Service Agreement, Commitment Agreement, and SoW 1 filed with this Current Report on Form 8-K as <u>Exhibits 10.1</u> <u>10.2</u>, and <u>10.3</u>, respectively, and incorporated herein by reference.

**Item 7.01 Regulation FD Disclosure**

On November 5, 2025, the Company and IBM issued a press release announcing the transactions discussed above, a copy of which press release is furnished herewith as <u>Exhibit 99.1</u> and is incorporated into this <u>Item 7.01</u> by reference.

In accordance with General Instruction B.2 of Form 8-K, the information under this item and <u>Exhibit 99.1</u> shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such a filing. This report will not be deemed an admission as to the materiality of any information required to be disclosed solely to satisfy the requirements of Regulation FD.

**Item 9.01 Financial Statements and Exhibits.**

(d) Exhibits.

---

| | |
|:---|:---|
| **Exhibit No.** | **Exhibit Description** |
| [10.1\*# ♦](exhibit10-1.htm) | [Partnership Agreement for Consulting Services dated October 31, 2025, by and between Agassi Sports Entertainment Corp. and IBM Norge AS](exhibit10-1.htm) |
| [10.2\*#](exhibit10-2.htm) | [Commitment Agreement dated October 31, 2025, by and between Agassi Sports Entertainment Corp. and IBM Norge AS](exhibit10-2.htm) |
| [10.3\*# ♦](exhibit10-3.htm) | [Statement of Work 1 (SOW 1) – Agassi Digital Transformation Partner, dated October 31, 2025, by and between Agassi Sports Entertainment Corp. and IBM Norge AS](exhibit10-3.htm) |
| [99.1\*\*](exhibit99-1.htm) | [Press release dated November 5, 2025](exhibit99-1.htm) |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |

---

\* Filed herewith.

\*\* Furnished herewith.

# Certain confidential portions of this Exhibit were omitted by means of marking such portions with brackets ("[\*\*\*]") because the identified confidential portions (i) are not material and (ii) the Company customarily and actually treats that information as private or confidential.

♦ Certain schedules and exhibits have been omitted pursuant to Item 601(a)(5) of Regulation S-K. The Company agrees to furnish supplementally a copy of such schedules and exhibits, or any section thereof, to the SEC upon request; provided, however, that the Company may request confidential treatment pursuant to Rule 24b-2 under the Exchange Act for any exhibits or schedules so furnished.

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **Agassi Sports Entertainment Corp.** | **Agassi Sports Entertainment Corp.** |
|  | By: | */s/ Ronald S. Boreta* |
| Date: November 5, 2025 | Name: | Ronald S. Boreta |
|  | Title: | Chief Executive Officer |

---

------

## Exhibit 10.1

------

**Exhibit 10.1**

---

| | |
|:---|:---|
| **IBM Consulting Services** | ![](ibmlogo.gif)  |

---

 **Partnership Agreement**

**for Consulting Services** 

**between**

**Agassi Sports Entertainment Corp. (ASE or Client)**

**and** 

**IBM Norge AS (IBM)**

**2025-10-31**

The information in this agreement is confidential and may only be used within Client's enterprise.

Partnership Agreement for Consulting Services - between Agassi Sports Entertainment Corp. and IBM Page 1 of 20

---

| | | | |
|:---|:---|:---|:---|
| **[1.](#page_3)** | **[Introduction.](#page_3)** | **[Introduction.](#page_3)** | **[3](#page_3)** |
| **[2.](#page_3)** | **[Objectives.](#page_3)** | **[Objectives.](#page_3)** | **[3](#page_3)** |
| **[3.](#page_3)** | **[Scope of the Partnership Agreement for Consulting Services.](#page_3)** | **[Scope of the Partnership Agreement for Consulting Services.](#page_3)** | **[3](#page_3)** |
| **[4.](#page_4)** | **[Definitions.](#page_4)** | **[Definitions.](#page_4)** | **[4](#page_4)** |
| **[5.](#page_6)** | **[Governance.](#page_6)** | **[Governance.](#page_6)** | **[6](#page_6)** |
| **[6.](#page_6)** | **[Location, Resources and Hours of Coverage.](#page_6)** | **[Location, Resources and Hours of Coverage.](#page_6)** | **[6](#page_6)** |
| **[7.](#page_7)** | **[Responsibilities.](#page_7)** | **[Responsibilities.](#page_7)** | **[7](#page_7)** |
|  | [7.1](#page_7) | [IBM Engagement Management Responsibilities.](#page_7) | [7](#page_7) |
|  | [7.2](#page_7) | [Investment Board meeting.](#page_7) | [7](#page_7) |
|  | [7.3](#page_8) | [Garage Board Meeting.](#page_8) | [8](#page_8) |
|  | [7.4](#page_8) | [Tech Design Authority Board.](#page_8) | [8](#page_8) |
|  | [7.5](#page_9) | [Innovation Pipeline Refinement and Prioritization.](#page_9) | [9](#page_9) |
|  | [7.6](#page_9) | [Release Planning (per each track)](#page_9) | [9](#page_9) |
| **[8.](#page_10)** | **[Client Roles.](#page_10)** | **[Client Roles.](#page_10)** | **[10](#page_10)** |
|  | [8.1](#page_11) | [Client Program Lead.](#page_11) | [11](#page_11) |
|  | [8.2](#page_11) | [Client Product Owner](#page_11) | [11](#page_11) |
|  | [8.3](#page_12) | [Other Client Responsibilities.](#page_12) | [12](#page_12) |
|  | [8.4](#page_12) | [Issue Escalation Procedure.](#page_12) | [12](#page_12) |
|  | [8.5](#page_12) | [Project Change Management](#page_12) | [12](#page_12) |
| **[9.](#page_13)** | **[Financial, tax and payment terms.](#page_13)** | **[Financial, tax and payment terms.](#page_13)** | **[13](#page_13)** |
|  | [9.2](#page_13) | [Payment Milestones.](#page_13) | [13](#page_13) |
|  | [9.3](#page_13) | [FX, COLA Clauses and liability.](#page_13) | [13](#page_13) |
|  | [9.4](#page_13) | [Payment Disputes.](#page_13) | [13](#page_13) |
|  | [9.5](#page_13) | [Taxes.](#page_13) | [13](#page_13) |
| **[10.](#page_13)** | **[Additional terms.](#page_13)** | **[Additional terms.](#page_13)** | [13](#page_13) |
|  | [10.1](#page_14) | [Information Security and Data Protection.](#page_14) | **[14](#page_14)** |
| **[Appendix A: Change Control Procedures.](#page_16)** | **[Appendix A: Change Control Procedures.](#page_16)** | **[Appendix A: Change Control Procedures.](#page_16)** | **[16](#page_16)** |
| **[Appendix B: Information Security Roles and Responsibilities Table](#page_16)** | **[Appendix B: Information Security Roles and Responsibilities Table](#page_16)** | **[Appendix B: Information Security Roles and Responsibilities Table](#page_16)** | **[16](#page_16)** |

---

Partnership Agreement for Consulting Services - between Agassi Sports Entertainment Corp. and IBM Page 2 of 20

**1. Introduction**

This Partnership Agreement for Consulting Services describes a high-level scope of provisions relevant for services to be provided by IBM to the ASE, hereunder IBM responsibilities, related Client responsibilities and key dependencies.

ASE enter into this Partnership Agreement Consulting Services ("PAC") as Client of IBM as defined in the IBM Customer Relationship Agreement for Services ("CRA for Services").

Separately, ASE may become an IBM Business Partner under the IBM Business Partner Agreement ("BPA"). The BPA will be a separate contractual relationship between IBM and ASE as an IBM Business Partner ("BP").

As a BP, ASE will have the opportunity to sign up to the IBM Embedded Solution Agreement ("ESA"). Under the ESA, ESA BP may order Programs, Cloud and other Services (such as Program Support or maintenance), Machines and Appliances (collectively, IBM Products) and/or third-party products and services (Non-IBM Products) which BP shall include in BP's Embedded Solution to market to End Users (collectively, Products). All such rights are solely governed by the BPA and ESA.

This Partnership Agreement for Consulting Services is independent of and unrelated to any IBM Business Partner Agreement or Embedded Solution Agreement. No rights or obligations under the BPA or ESA are created, modified, or implied by this Partnership Agreement for Consulting Services.

**2. Objectives**

The objectives of this Partnership Agreement for Consulting Services between Agassi Sports Entertainment Corp. (ASE) and IBM Norge AS (IBM) are to:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1. Establish a collaborative partnership: Foster a mutually beneficial relationship between ASE and their primary digitalisation partner IBM, leveraging each other's strengths to drive innovation and growth. This partnership is limited to consulting services and does not create any rights or obligations under the IBM Business Partner Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2. Drive digital transformation: Support ASE's digital transformation journey by providing IBM's expertise in technology, consulting, and innovation, enabling ASE to stay competitive in the sports and entertainment industry.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3. Improve business outcomes: Enhance ASE's business performance through the effective use of technology, data analytics, and innovative solutions, leading to increased revenue, improved customer engagement, and enhanced operational efficiency.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;4. Foster innovation and growth: Encourage a culture of innovation and experimentation, enabling ASE to explore new business models, products, and services that drive growth and competitiveness.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;5. Develop a strategic roadmap: Collaborate on the development of a strategic roadmap that aligns with ASE's business objectives, identifying key initiatives, milestones, and metrics for success.

**3. Scope of the Partnership Agreement for Consulting Services**

The Partnership Agreement for Consulting Services contains consulting services to be provided IBM as further described in the CRA for Services, SOWs and other transaction documents hereunder. Any services, products or software to be provided by other IBM business units or third parties, hereunder software licenses and cloud services, are not included under this Partnership Agreement for Consulting Services and shall be provided to Client under separate agreements.

On the Partnership Agreement for Consulting Services signature date one SOW and a Commitment Agreement are agreed. As further described specifically in the Commitment Agreement, additional services and other obligations will be added under this Partnership Agreement for Consulting Services.

The content of this Partnership Agreement for Consulting Services applies to the extent not changed or adjusted in a transaction document, such as in a SOW or in the Commitment Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1. Services Provided by IBM Consulting: This Partnership Agreement for Consulting Services covers the provision of consulting services, as described in a Statement of Work (SOW) and other transaction documents. These services may include, but are not limited to, consulting, advisory, and implementation services.

Partnership Agreement for Consulting Services - between Agassi Sports Entertainment Corp. and IBM Page 3 of 20

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2. Exclusions: The following services, products, or software are not included in the scope of this Partnership Agreement:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Software licenses and cloud services, which will
be provided under separate agreements.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Third-party services or products, which will be
subject to separate agreements and terms.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3. Additional Services and Obligations: As described in the Partnership Agreement for Consulting Services, additional services and obligations will be added to this Partnership Agreement for Consulting Services over time. These additions will be subject to mutual agreement and will be documented in subsequent SOWs or amendments to the Partnership Agreement for Consulting Services.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;4. Precedence of Transaction Documents: In the event of any conflict or inconsistency between this Partnership Agreement for Consulting Services and a Transaction Document (such as a SOW, Commitment Agreement or Change Request), the terms of the Transaction Document will take precedence.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;5. Scope of Work: The scope of work for each engagement will be defined in the applicable SOW, which will include details such as:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Specific
servi`ces to be provided by IBM Consulting.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Deliverables
and timelines.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Assumptions
and dependencies.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Acceptance
criteria and billing.

**4. Definitions**

**Client Relationship Agreement for Services ("CRA for Services"):** The CRA for Services and applicable Attachments and Transaction Documents contains terms and conditions that applies to all services under the Partnership Agreement for Consulting Services and are the complete agreement regarding each transaction under a CRA for Services (together, the "Agreement") under which Client may procure Services: https://www.ibm.com/support/customer/csol/terms/?ref=Z126-6555_WOS-10-08-2023-no-en

**IBM Garage:** A flexible co-creation framework for ideating, prioritizing, testing and delivering innovative solutions. The Garage leverages the IBM Garage Methodology uses the following practices: Enterprise Design Thinking, Agile Software Development and DevOps.

**Agile:** Agile software development is a group of software development principles based on iterative and incremental development, where requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. It promotes adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, and encourages rapid and flexible Response to change.

**Business Canvas:** A structured view of a Use Case, Feature or Set of Features that describes the future state, initial & desired outcomes/ROI, initial roadmap, success criteria and an initial view of the Business Value that can be generated.

**Business Value:** An informal term that includes all forms of value that determine the health and well-being of an organization in the long run. Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, and shareholder value) to include other forms of value such as employee value, customer value, supplier value, channel partner value, alliance partner value, managerial value, and societal value. Many of these forms of value are not directly measured in monetary terms. Business value often embraces intangible assets not necessarily attributable to any stakeholder group.

**Daily Standup Meeting:** Provides an update on the work that was completed the previous day, work to be done, and any issues.

**Definition of Ready**: When a Product Backlog Item (PBI) is described as "Ready" for development, it will generally meet the following criteria:

● PBI sizing is complete, and the Squad feels it should take less than two weeks.

● Skills required for the PBI are available in the Squad.

● Dependencies if any are resolved.

● The Squad understands the story and feels it is developable

Partnership Agreement for Consulting Services - between Agassi Sports Entertainment Corp. and IBM Page 4 of 20

The initial Definition of Ready will be defined in the initial phase of the project and will be evolved by the Squad as the delivery progresses.

**Definition of Done** Each PBI shall satisfy a set of completion or success criteria that are specific to that story. Generally, the Product Owner is given a Demo of the story. The Squad shall mark the story as "Done" when the success criteria are met. The initial Definition of Done will be defined in the initial phase of the project and will be evolved by the Squad as the delivery progresses.

**DevOps:** Short for development and operations; an approach that is based on Lean and Agile principles in which business owners and the development, operations and quality assurance team members collaborate to deliver software continuously.

**Enterprise Design Thinking (EDT):** A framework for teams to understand and deliver great user outcomes at the speed and scale of the enterprise. Enterprise Design Thinking begins with a focus on user outcomes, a multidisciplinary Squad, and a spirit of restless reinvention.

**Garage Governance Board (Garage Governance Board):** This joint steering/governance committee is composed of the Client's executive sponsor, the IBM Delivery Executive, key Client stakeholders, the Garage Lead and the Client Program Lead and focus on strategic direction and program success.

**Investment Board:** A quarterly board meeting with stakeholders who are responsible with guiding overall strategy and investment decisions.

**Garage Team:** This is a general reference to the joint team of people including IBM as well as Client members who work on activities in the Garage.

**Garage Innovation Pipeline:** A practice for managing the Use Cases which enter the IBM Garage that seeks to maximize the Business Value of the entire Use Case pipeline within a given capacity of resources to do the work while allowing for the rejection or failure of individual Use Cases, Releases, POCs or MVPs.

**IBM Core Resources:** These are the IBM resources that are deployed continuously throughout the engagement. These resources provide ideation management, program governance, solution architecture governance, innovation /innovation culture expertise and as agreed to by the Garage Governance Board, Squads to develop POCs/MVPs.

**IBM Flex Resources:** These resources are deployed as agreed to by the Garage Governance Board to provide capability over and above the IBM Core Resources. Generally, these Squad(s) provide development capabilities. The Garage Governance Board may choose to deploy multiple Squads in parallel to drive additional Use Cases through the Garage.

**Innovation:** The deliberate process of creating Business Value by applying novel solutions to meaningful or strategic problems.

**Iteration:** A single development cycle, usually two weeks, during which time the Garage Team will build the PBIs that were agreed upon during the Iteration Planning activity. Any PBI that does not get completed during the Iteration is returned to the Backlog to be addressed in a future Iteration.

**Minimum Lovable Product (MLP)**: This is a type of Release which is meaningful to the Product Owner and validates the business and user value.

**Product Backlog:** A tool for managing the Use Case, business value & relative priority of various Use Cases in addition to the PBIs of the various use cases that have been selected to have a POC or MVP developed.

**Product Backlog Item (PBI):** This is an overarching term for items on the Product Backlog. There are several types of PBI including but not limited to epics, user stories, defects, technical stories, data stories and research/spikes. A PBI is a set of functionality or feature that is of value to the Product Owner. It describes what the user needs, states why the persona needs the functionality and is described as a concept and not a detailed specification.

**Product Owner:** This person is commonly a lead user of the system or someone from marketing, product management or anyone with a solid understanding of users, the marketplace, the competition and of future trends for the domain or type of system being developed. This role will usually be filled by the Client; however, is some specific cases IBM may fill this role with Client agreement.

**Release:** A release is a time box of scope or PBIs that aligns with a number of Iterations in order to plan longer range vision than an Iteration provides.

**Squad ("Team", "Pod"):** A set of resources comprising IBM (Core or Flex) and/or Client resources that work on PBIs.

Partnership Agreement for Consulting Services - between Agassi Sports Entertainment Corp. and IBM Page 5 of 20

**Squad Week:** A unit of billable capacity that consists of a set of resources with a mix of different skills for an average of five (5) days of work effort.

**Use Case ("Hypothesis"):** A topic, a "big idea", or big bet that the Garage Team has collected and the team wants to explore using the IBM Garage Methodology. Statements of intent written as meaningful outcomes. They tell you where to go, not how to get there, empowering teams to explore breakthrough ideas without losing sight of the goal.

**5. Governance** 

IBM and Client will actively participate in a mutually agreed upon set of IBM Garage governance activities. The following is an initial set of activities.

---

| | | | | |
|:---|:---|:---|:---|:---|
| &nbsp;&nbsp;**Meeting** | &nbsp;&nbsp;**Description** | &nbsp;&nbsp;**Attendees** | &nbsp;&nbsp;**Frequency** | &nbsp;&nbsp;**Duration** |
| &nbsp;&nbsp;Investment Board | &nbsp;&nbsp;Review prioritization of scope, funding allocation and resource consumption | &nbsp;&nbsp;Client Steering Committee<br>Client Program Lead<br>IBM Garage Lead<br>Team Representative | &nbsp;&nbsp;Quarterly | &nbsp;&nbsp;2 hours |
| &nbsp;&nbsp;Garage Board | &nbsp;&nbsp;Review contract Issues, Financial Review, Alignment to Long term objectives, Resolve Program Impediments, | &nbsp;&nbsp;Client Executive Sponsor<br>Client stakeholders Client Program Lead<br>IBM Delivery Exec IBM Garage Lead | &nbsp;&nbsp;Monthly | &nbsp;&nbsp;1 hour |
| &nbsp;&nbsp;Tech Design Authority Board | &nbsp;&nbsp;Technical status update to review key technical decisions, risks and impediments | &nbsp;&nbsp;Client CTO<br>Client Security Lead<br>IBM Garage Lead<br>IBM Lead Architect<br>IBM Shopify Architect<br>IBM Mobile Lead Architect | &nbsp;&nbsp;Monthly | &nbsp;&nbsp;1 Hour |
| &nbsp;&nbsp;Innovation Pipeline Workshop | &nbsp;&nbsp;To capture and refine new or updated Use Cases/features for the Garage Innovation Pipeline | &nbsp;&nbsp;Garage Governance Board Line of Business<br>IBM Core Team | &nbsp;&nbsp;Quarterly | &nbsp;&nbsp;4-8 Hours |
| &nbsp;&nbsp;Release Planning (per each track) | &nbsp;&nbsp;Review prioritized Product Backlog and agree on PBIs for Release, break down to Iterations, agree on Release goal & estimate number of Iterations. | &nbsp;&nbsp;Client Product Owner<br>Garage Team<br>IBM Garage Lead | &nbsp;&nbsp;Before each Release | &nbsp;&nbsp;3-4 Hours |

---

**6. Location, Resources and Hours of Coverage** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Work under this contract will be performed at the IBM locations, Client locations, or Third Party Locations, all of which have safe access, suitable office space, supplies, high speed connectivity to the Internet, and other facilities needed by IBM personnel while working IBM location.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. IBM may use personnel and resources in locations worldwide and third-party suppliers to support the delivery of products and services.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. IBM will provide the Services under this contract through a globally distributed team model with resources operating during local business hours in their respective time zones *, Monday through Friday*, except national holidays. The team configuration includes:

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Asia-Pacific
Resources (China/APAC): 9:00 AM - 6:00 PM China Standard Time (GMT+8)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• India
Resources: 9:00 AM - 6:00 PM India Standard Time (GMT+5:30)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• European Resources: 9:00 AM - 5:00 PM Central European Time (GMT+1)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. If necessary, Client will provide after-hours access to Client facilities to IBM personnel. Client may incur a charge for Services provided outside of normal business hours. Out-of-town personnel may work hours other than those defined as normal business hours to accommodate their travel schedules.

**Collaboration and Communication Framework:** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Daily
stand-ups and team coordination will be scheduled to accommodate overlapping
hours between time zones

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Client
acknowledges that urgent requests outside of local business hours may
experience delayed response times

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Critical
issues requiring immediate attention will be escalated through IBM's
follow-the-sun support model

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• All
team members will participate in scheduled meetings within their local business
hours unless mutually agreed otherwise

**Client Responsibilities:** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Client
resources must be available for collaboration during overlapping business hours
as scheduled

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Meeting
times will be rotated to ensure equitable participation across all time zones

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Client
acknowledges that the distributed model may require flexibility in scheduling
reviews, approvals, and workshops

**7. Responsibilities**

**7.1 IBM Engagement Management Responsibilities**

An IBM Garage Program Lead ("Garage Lead") will establish a framework for engagement planning, communications, reporting, procedural and contractual activity, and other activities associated with the Services, and will perform the following activities across all IBM Consulting tracks of the program:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Review the SOWs and other Transaction Documents, any associated documents, and the contractual responsibilities of both parties with the Client Program Lead;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. Establish and maintain relevant communications through the Client Program Lead;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. Measure, track and evaluate progress against the project plans under the Partnership Agreement for Consulting Services, and help resolve any deviations with the Client Program Lead;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. Review the IBM standard invoice format and billing procedure to be used, with the Client Program Lead;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. Conduct regularly scheduled project status meetings with the Client's team;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;f. Prepare and submit status reports to the Client Program Lead;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;g. Administer the Change Control Procedure with the Client Program Lead;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;h. Develop and maintain collaboration plan, to promote

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Cost transparency for both sides, as reasonably required.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Commercial and technical monitoring of progress by both sides.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Ongoing discipline in the implementation of the Agile approach.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Clearly stated and shared product visions to describe the project goal.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(5) Strong focus on teamwork and collaboration across the teams

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**7.2 Investment Board meeting**

An Investment Board Meeting is held quarterly and will serve as a platform for the Client Executive Sponsor(s) and the IBM Delivery Executive(s) to map out mid to long term activities and assure alignment with the Client' strategic objective, as well as jointly decide on funding allocation and overall prioritization.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a.** **IBM responsibilities:** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Executive review meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Support the Client Program Lead as they lead the session

Mutually agreed to a framework for impediment resolution and appropriate escalation steps

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b.** **Client responsibilities:** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Executive review meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Lead the Executive Review through the role of Client Program Lead

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Ensure attendance of key stakeholders as appropriate

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Resolve any impediments

Mutually agreed to a framework for impediment resolution and appropriate escalation steps

**7.3 Garage Board Meeting**

A Garage Governance Board is held at regular intervals. The Garage Lead, with Client's assistance, will conduct a Garage Governance Board Meeting with the program stakeholders to make Go / No Go decisions for any decision gates that have been reached; resolve any impediments; update staffing needs; financial decisions; and identify program changes.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a.** **IBM responsibilities:** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Garage Board meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Support the Client Program Lead as they lead the meeting

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b.** **Client responsibilities:** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Garage Board meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Lead the Garage Board through the role of Client Program Lead

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Ensure attendance of key stakeholders as appropriate

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Make timely decisions to assure the delivery cadence does not slow "speed to value"

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(5) Client may also include any Client person or third parties on Garage Board meetings (or any other meetings with IBM), from time to time, in its sole discretion, subject to a mutually agreed confidential agreement with such third parties as reasonably requested by IBM.

**7.4 Tech Design Authority Board**

The Tech Design Authority Board (TDAB) is a governance body responsible for facilitating the technical integrity and alignment of the solutions developed under this Partnership Agreement for Consulting Services. The TDAB will provide technical guidance, oversight, and decision-making authority to enable the solutions meet the required standards, are aligned with the overall architecture and business priorities and delivered in a timely and cost-effective way.

**Responsibilities:**

The TDAB will be responsible for:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) **Technical Governance:** Providing technical guidance and oversight to enable the solutions developed under this Partnership Agreement for Consulting Services to meet the required technical standards and are aligned with the overall architecture.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) **Design Authority:** Making decisions on the technical design and architecture of the solutions, ensuring that they meet the required standards and are aligned with the overall architecture.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. **Solution Assurance:** Assessing if the solutions developed under this Partnership Agreement for Consulting Services are delivered in a timely and cost-effective manner and meet the contracted quality and functionality standards.

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. **Risk Management:** Identifying and mitigating technical risks associated with the solutions developed under this Partnership Agreement for Consulting Services.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. **Compliance:** Assessing that the solutions developed under this Partnership Agreement for Consulting Services comply with relevant laws and regulations (as these are specified by Client), and contracted industry standards.

**Membership:**

The TDAB will consist of representatives from both IBM and the Client, including:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) **IBM Technical Lead:** The IBM technical lead responsible for the overall technical direction of the solutions developed under this Partnership Agreement for Consulting Services.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) **Client Technical Representative:** The Client technical representative responsible for ensuring that the solutions meet the Client's technical requirements and are aligned with the Client's overall architecture.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) **Solution Architects:** Solution architects from IBM and the Client who will provide technical guidance and oversight to ensure that the solutions meet the required technical standards and are aligned with the overall architecture.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. **Other Stakeholders:** Other stakeholders from IBM and the Client who may be required to participate in the TDAB, such as security experts, data architects, or other technical specialists.

**Meetings and Decision-Making:**

The TDAB will meet on a regular basis, as required, to discuss technical matters and make decisions on the technical design and architecture of the solutions. Decisions will be made through a consensus-based approach, with the IBM Technical Lead and the Client Technical Representative having final decision-making authority.

**7.5 Innovation Pipeline Refinement and Prioritization**

An Innovation Pipeline Meeting is held at regular intervals (initially at least on a quarterly basis). The goal of the meetings is to capture and refine the "big ideas" and to establish a clear understanding of the business value of each idea.

The team will discuss and develop a Business Canvas for each use case and assign additional research activities as required to further develop the Business Canvas. The team will also prioritize the entire use case against using previously defined dimensions including but not limited to: business value, technical complexity, speed to market, alignment to organizational strategic objectives, etc.)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. **IBM responsibilities**:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Maintain the Innovation Pipeline

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Manage Use Case development process

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Develop/update the Business Canvas for each of the agreed upon Use Cases

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. **Client responsibilities**:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Provide information as needed

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Prioritize each Use Case

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Support development of the Business Canvas

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Define Business Value and success criteria for each Use Case

**7.6 Release Planning (per each track)**

A very high-level plan for multiple Iterations is created during this activity. It is a guideline that reflects expectations about which Backlog Items will be implemented and when they are completed. It also serves as a base to monitor progress within the project. Releases can be intermediate deliveries done during the project or the final delivery at the end.

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IBM responsibilities:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Provide estimates based on team velocity and burndown on the Product Backlog Items requested by Client Product Owner for release including number of Iterations required and additional resources as may be required to complete the Release.

Client responsibilities:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. Make initial release plan and communicate that with the team.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. To revise the release plan based on the team's estimates.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. To accept the release based on the Definition of Done for release being met

**8. Client Roles**

IBM's performance is dependent upon Client's fulfilment of its responsibilities at no charge to IBM. Any delay or idle time in performance of Client's responsibilities may result in additional charges and/or delay of the completion of the Services and will be handled in accordance with the Project Change Control Procedure. The roles are defined based on the initial scope of SoW1 and is expected to increase over time related to the expected growth.

**Overall summary of estimated Client Resource Requirements and Time Commitments:**

**Estimated Full-Time Dedicated Roles:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Client Program Lead**:
1.0 FTE (40 hours/week)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Authority to make binding decisions on behalf of Client

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Single point of contact for all project communications

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Must respond to IBM requests within 3 business days

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Product Owner Web and Mobile:** 1.0 FTE for web and mobile tracks (20 hours/week each)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Empowered to make product decisions and prioritize backlog

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Available for daily stand-ups, iteration planning, and reviews

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Must provide acceptance/rejection of deliverables within 3 business days

**Estimated Part-Time Committed Roles:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Executive Sponsor**: 4
hours/month

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Monthly Steering Committee meetings (2 hours)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Quarterly Investment Board meetings (2 hours)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Product Owner AI Model**: 0.5
FTE for AI model track (20 hours/week)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Empowered to make product decisions and prioritize backlog

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Available for daily stand-ups, iteration planning, and reviews

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Must provide acceptance/rejection of deliverables within 3 business days

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Technical Lead/Architect: 0.5 FTE (20 hours/week)** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Solution architecture reviews and technical decisions

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Available for technical clarifications within 24 hours

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Content Strategist: 0.5 FTE (20 hours/week)** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Shape and communicate overall content strategy for web and mobile tracks, including content requirements for target audiences (players, investors, media)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Provide all written content (website copy, mobile app content, product descriptions), high-resolution media assets featuring Andre Agassi and Steffi Graf, and complete e-commerce product information including specifications, pricing, and photography

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Establish content review workflows with 3-business-day approval turnaround commitment, ensuring SEO, accessibility, and legal compliance standards are met

**Estimated On-Demand Resources:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Business Stakeholders**:
Up to 16 hours/month

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Sprint reviews (2 hours bi-weekly)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;o Workshops and requirements sessions (as scheduled)

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**Estimated Resource Availability Requirements:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• All designated resources must maintain minimum 80% of requested availability during project duration

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Vacation/absence coverage must be pre-arranged with IBM Project Manager

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Resource substitutions require 5 business days´ notice and IBM approval

**Response Time Commitments:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Critical Issues**: 4 hours

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Standard Requests**: 1 business day

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Deliverable Reviews**: 3 business days

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Change Requests**: 5 business days

**Consequence of Non-Compliance**

Client acknowledges that failure to provide committed resources or meet response timeframes will result in project delays. IBM's resource costs will continue to accrue at the contracted rate per sprint during any Client-caused delays, and such delays may result in additional charges through the Project Change Control Procedure.

**8.1 Client Program Lead**

Prior to the start of this project, Client will designate a Client Program Lead to whom all communications relative to this project will be addressed and who will have the authority to act on behalf of Client in all matters regarding this SOW. The Client Program Lead's responsibilities include the following:

● Manage Client personnel and responsibilities for this project;

● Serve as the interface between IBM and all Client departments participating in the project;

● Administer the Change Control Procedure with the IBM Program Lead;

● Participate in project meetings;

● Obtain and provide information, data, and decisions within an agreed  **** ** working days of IBM's request unless Client and IBM agree in writing to a different response time;

● Review deliverables submitted by IBM, hereunder in accordance with the Deliverable Acceptance Procedure;

● Help resolve project issues and Client's deviations from the estimated schedule, and escalate issues within Client's organization, as necessary; and

● Review with the IBM Program Lead any Client invoice/billing requirements. Such requirements that deviate from IBM's standard invoice format or billing procedures may have an effect on price and will be managed through the Change Control Procedure or Project Change Procedure.

● Make available dedicated Product Owners who are empowered, knowledgeable and available for the team

**8.2 Client Product Owner**

For all relevant tracks of the program, Client will designate one person called the Product Owner who is responsible for providing the requirements (epic stories) and verifying the output. The Product Owner is the key representative of Client. He or she is responsible for communicating the Client's vision of, and requirements for, the Use Case to the Garage Team. The Product Owner will also take primary responsibility for the Product Backlog, including its initial development and its ongoing revision during the project. The Product Owner participates in Iteration Planning to prioritize backlog items and validate the new functionality before it goes to Iteration planning.

A large part of the role of the Product Owner is managing many stakeholders who often will have differing views and priorities. It is the Product Owners responsibility to manage and balance the needs of these stakeholders and present to the team one set of priorities taking all these inputs in to account. For this reason, it is important that the Product Owner is empowered.

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Client will assure that the nominated Product Owner is suitably experienced in IBM Garage development projects. Given the importance of the Product Owner role in the overall project, Client to use reasonable endeavours to ensure that the Product Owner:

● Dedicates a reasonable amount of their time and efforts to the above activities,

● Responds to questions from the Garage Team as soon as possible and is not removed from the project without good cause.

The Product Owner's responsibilities include the following:

● Define and promote the vision, goals, and capabilities of the product.

● Take all inputs into what the team should produce and turn it into a prioritized list (the Prioritized Product Backlog).

● Participate actively in Pre-Iteration Planning, Iteration Planning and Iteration Review meetings.

● Is available for the team throughout the Iteration.

● Working with the team, determine the release plan and communicate it to upper management and the Client.

● Determine the scope/content of the release (release planning).

● Define success criteria for the release and determine when the system is ready to release.

● Manage the stakeholders around the project, resolve differing opinions between the stakeholders and provide the team with a single answer based on those agreements.

● Ensure that stakeholders are aware of and present at reviews.

**8.3 Other Client Responsibilities** 

Client will:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. if required, provide safe access, suitable office space, supplies, high speed connectivity to the Internet, and other facilities needed by IBM personnel while working at Client's location. The IBM project team will be located in an area adjacent to Client's project personnel, and all necessary security badges and clearance will be provided for access to this area;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. have Client staff available to provide assistance as IBM reasonably requires and give IBM reasonable access to Client senior management, as well as any members of its staff to enable IBM to provide the Services. Client will provide staff that has the appropriate skills and experience. If any Client staff fails to perform as required, Client will make suitable additional or alternative staff available;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. IBM will not be responsible for any loss, damage, delay, or deficiencies in the Services arising from inaccurate, incomplete, or otherwise deficient information or materials supplied by or on behalf of Client;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. have appropriate agreements in place with third parties whose work may affect IBM's ability to provide the Services. Unless specifically agreed to otherwise in writing, Client is responsible for the management and performance of the third parties, and for any third-party hardware, software or communications equipment used in connection with the Services;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. allow IBM to publicly refer to Client as using an offering in a publicity or marketing communication;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;f. participate in joint promotion initiatives with IBM which includes public use of the Client's name and logo alongside IBM in internal and external marketing materials including advertising such as print, TV and social media;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;g. if making available to IBM any facilities, software, hardware or other resources in connection with IBM's performance of Services, obtain at no cost to IBM, any licenses or approvals related to these resources that may be necessary for IBM to perform the Services. IBM will be relieved of its obligations that are adversely affected by Client's failure to promptly obtain such licenses or approvals. Client agrees to reimburse IBM for any reasonable expenses that IBM may incur from Client's failure to obtain these licenses or approvals; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;h. be responsible for determining that any non-IBM products and their integration are in compliance with national building and installation codes and other laws and regulations, including product safety regulations.

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**8.4 Issue Escalation Procedure**

Any issues or concerns that arise during the project will be escalated to the IBM Garage Lead, who will work with the relevant stakeholders to resolve the issue. If necessary, issues will be escalated to the Programme Sponsor or other relevant stakeholders.

**8.5 Project Change Management**

Any changes to the project scope, timeline, or budget will be handled through a formal change management process in each SOW, with clear communication and approval procedures in place. The Project Manager will be responsible for facilitating change management and ensuring that all stakeholders are informed and aligned.

**9. Financial, tax and payment terms**

The payment terms are as follows:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Payment Schedule: The Client will under each SOW or applicable transaction document pay a monthly payment, which will be invoiced on the first business day of each month and payable within the same month.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. Payment Method: The Client will make payments to IBM via bank transfer.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. Payment Terms: Payments are due monthly in advance billing, payment term of 30 days, 10 days remedy period and then after 10 days a right for IBM to terminate the affected SOW and other transaction documents for delinquent Account Receivable.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. Late Payment Fees: A late payment fee of 2% per month will be applied to any payments that are not made within the specified payment terms.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. Taxes: See 9.4 below.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;f. Currency: All payments will be made in US dollars.

Individual SOWs may have other payment terms which shall take precedence over the payment terms set out in this PAC.

**9.1 Payment Milestones**

To be specified per SOW.

**9.2 FX, COLA Clauses and liability**

The prices and rates specified in the SOW are based on the current exchange rates and cost of living adjustments (COLA) as of the date of the SOW. Any changes in exchange rates or COLA that occur during the term of the SOW will not be reflected in the prices and rates specified herein.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Exchange Rate Fluctuations

In the event of a change in exchange rates, the parties agree to negotiate in good faith to adjust the prices and rates specified in a SOW to reflect the new exchange rates. Any such adjustments will be made on a prospective basis only and will not affect any payments made prior to the effective date of the adjustment.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. COLA Adjustments

In the event of a change in COLA, the parties agree to negotiate in good faith to adjust the prices and rates specified in this SOW to reflect the new COLA. Any such adjustments will be made on a prospective basis only and will not affect any payments made prior to the effective date of the adjustment.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. Notification and Review

The parties agree to review and discuss any changes in exchange rates or COLA on a regular basis, but no less than quarterly. In the event of a change in exchange rates or COLA, the parties will notify each other in writing and will negotiate in good faith to adjust the prices and rates specified in this SOW.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. Limitation of Liability

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In no event will either party be liable for any losses or damages resulting from changes in exchange rates or COLA, except to the extent that such losses or damages are caused by the gross negligence or wilful misconduct of the other party.

This clause is just a sample and may need to be modified to fit the specific needs of a project or SOW.

**9.3 Payment Disputes**

In the event of a payment dispute, the Client and IBM will work together to resolve the issue in a timely and professional manner. If the dispute cannot be resolved, the Client and IBM may agree to seek mediation or arbitration to resolve the issue.

**9.4 Taxes**

Indirect Taxes means value added, goods and services, consumption, sales, use, revenue and/or turnover taxes calculated as a percentage of gross revenue (excluding income taxes calculated on net income or profit), financial transaction, digital services, export and import taxes or duties, stamp, registration, documentary and property taxes and any other similar charges or contributions, including surcharges on the aforementioned taxes, in each case imposed, collected or assessed by, or payable to, a tax authority or other Governmental Agency.

All charges referred to under this Partnership Agreement for Consulting Services, hereunder the Client Relationship Agreement for Services any SOWs and transaction documents are expressed as exclusive of all applicable Indirect Taxes. If any Indirect Taxes are payable in relation to any goods, services or other supplies made under or in connection with this Partnership Agreement for Consulting Services (hereunder the CRA for Services, any SOWs and transaction documents) including the provisioning and fulfilment of such supplies (i) the applicable Indirect Taxes shall be added to any charges payable by Client (ii) IBM shall issue an invoice or other billing documentation to the Client in accordance with Applicable Tax Laws; and (iii) as applicable, Client shall pay or reimburse the amounts of such Indirect Taxes to IBM on or before the due dates for satisfaction of such invoices.

In the event that any withholding or deduction for or on account of tax is required under any law or regulation of any governmental entity or authority, domestic or foreign to be made by the Client in respect of any charge, the sum payable by Client to IBM shall be increased by the amount necessary to yield to IBM an amount equal to the sum it would have received had no withholdings or deductions been made.

The Client warrants that it is registered for Indirect Taxes in the country of the customer contracting entity and that it purchases the IBM services for business use. The Client agrees to collect and remit Indirect Taxes imposed, collected or assessed by, or payable to, a Tax Authority or Government Agency, to the extent required by local laws or where local laws provide for the Client to account for Indirect Taxes on the supply in the event that IBM is not registered for Indirect Taxes in Client´s country. Client agrees to indemnify and hold harmless IBM and its affiliates and their respective officers, directors, employees and agents, against all liabilities, damages, losses, costs and expenses if the Client fails to pay timely all Indirect Taxes due on IBM's supply to the Client in accordance with such laws.

In the event that local laws or regulations could require the IBM contracting entity to register for Indirect Taxes in overseas countries, Client agrees to execute local agreements with local IBM in the applicable overseas country where IBM makes supplies under the Partnership Agreement for Consulting Services (hereunder the CRA for Services, any SOWs and transaction documents) and/ or the Client or Client affiliate receives the supplies. Client may nominate which Client entity (namely, Client or a local Client Group Member,) executes the Local Service Agreement with the local IBM.

**10. Additional terms**

**10.1 Information Security and Data Protection**

As of signature date of the Partnership Agreement for Consulting Services no Client personal data will be processed by IBM. If Client personal data will be provided to IBM for processing on behalf of Client. Client will notify IBM in writing and IBM's Data Processing Addendum (DPA) at http://ibm.com/dpa will apply and DPA Exhibits shall be populated agreed and will apply to IBM's processing of personal data, hereunder be incorporated into the applicable agreement.

Partnership Agreement for Consulting Services - between Agassi Sports Entertainment Corp. and IBM Page 14 of 20

---

| | |
|:---|:---|
| **Agreed to:**<br>**Agassi Sports Entertainment Corp. ("Client or ASE")**<br>Organization no/Tax reg number: 88-0203976 | &nbsp;&nbsp;**Agreed to:**<br>**IBM Norge AS ("IBM")**<br>Organization no: 931482580 |
| <br>By <u>/s/ *Ron Boreta*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authorized signature | &nbsp;&nbsp; <br>By <u>/s/ *Peter Rylander*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authorized signature |
| Title: CEO | &nbsp;&nbsp;Title: Executive Partner, IBM Consulting |
| Name: Ron Boreta | &nbsp;&nbsp;Name: Peter Rylander |
| Date:  | &nbsp;&nbsp;Date: |
|  | &nbsp;&nbsp; <br>By <u>/s/ *Niclas Poldahl*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Signature |
|  | &nbsp;&nbsp;Title: Executive Partner, IBM Consulting |
|  | &nbsp;&nbsp;Name: Niclas Poldahl |
|  | &nbsp;&nbsp;Date: |
|  | &nbsp;&nbsp;Referenced Agreements name/number/date: <br>CRA for Services (Z126-6555_WOS-10_NO_08-2023)<br>https://www.ibm.com/support/customer/csol/terms/?ref=Z126-6555_WOS-10-08-2023-no-en |
|  | &nbsp;&nbsp;Confidentiality Agreement name/number<br>Agreement for Exchange of Confidential Information for Exchange of Technical Information, #2025-MS-124, signed between ACE and IBM in July, 2025. |
| Client address: <br>1120 N Town Center Drive, Suite 160<br>Las Vegas, Nevada, USA<br>| &nbsp;&nbsp;IBM address: <br>Lakkegata 53, 0187 Oslo, Norway |

---

Partnership Agreement for Consulting Services - between Agassi Sports Entertainment Corp. and IBM Page 15 of 20

**Appendix A: Change Control Procedures**

 **Appendix B: Information Security Roles and Responsibilities Table**

------

## Exhibit 10.2

------

**Exhibit 10.2** 

**Certain confidential portions of this Exhibit are omitted by means of marking such portions with brackets ("[\*\*\*]") because the identified confidential portions (i) are not material and (ii) the Company customarily and actually treats that information as private or confidential.**

---

| | |
|:---|:---|
| **IBM Consulting Services** | ![](ibmlogo.gif) |

---

**Commitment Agreement**

**between**

**Agassi Sports Entertainment Corp. (ASE)**

**and** 

**IBM Norge AS** 

**2025-10-31**

The information in this agreement is confidential and may only be used within ASE's enterprise.

Commitment Agreement between ASE and IBM Page 1 of 5

---

| | |
|:---|:---|
| **[1. Introduction.](#page_3)** | **[3](#page_3)** |
| **[2. Scope of the Commitment Agreement](#page_3)** | **[3](#page_3)** |
| **[3. Performance bonus.](#page_3)** | **[3](#page_3)** |
| **[4. Termination.](#page_4)** | **[4](#page_4)** |

---

Commitment Agreement between ASE and IBM Page 2 of 5

**1. Introduction**

This Commitment Agreement covers ASE´s minimum commitment to purchase services from IBM to be provided by its business unit IBM Consulting (named IBM C below) in addition to the services agreed in SOW 1 (ASE Digital transformation partner**).**

Additionally, this Commitment Agreement also includes specification of investments by IBM into the partnership with ASE as further specified under paragraph 2. below.

**2. Scope of the Commitment Agreement**

ASE and IBM C will jointly, starting November 2025, maintain and refine the future program backlog across one or more program tracks. The backlog will be jointly prioritised and solutioned, with IBM C responsible for delivering resources with agreed skills to ASE and these resources will execute the agreed scope.

To execute on the prioritized backlog, IBM C will leverage the Garage & Sprint Capacity delivery model with ASE retaining full responsibility for backlog management, feature prioritisation, and scope decisions unless otherwise agreed between the parties.

In addition to services purchased under SOW 1 (ASE Digital transformation partner), ASE commits to purchase additional services from IBM C for an amount of minimum 5.485.000 USD, starting at the latest on June 30, 2026, and to be provided throughout October 31, 2030, under the Partnership Agreement for Consulting Services (hereunder incorporated the Client Relationship Agreement and its transaction documents such as SOWs).

The consumption and specification of services within the stated amount of 5.485.000 USD commitment shall be services provided by IBM C and agreed under the Change Control Procedure and/or Project Change Procedure in accordance with the Partnership Agreement for Consulting Services.

Throughout the term of the Partnership Agreement for Consulting Services IBM will provide investments into the partnership equal to an amount of 2.953.000 USD, as listed below. The investment levels are conditioned to the above stated minimum commitment of purchased services commenced throughout the term of the Commitment Agreement. The term starts on signature date of the Commitment Agreement and ends 31<sup>st</sup> on October 31, 2030.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• In-kind investments of already delivered Proof
of Concept (POC) [\*\*\*] USD.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• In-kind investment by resources in IBM´s
Ecosystem Engineering LAB (EELAB) to support the development of IBM
technologies, throughout the term equal to an amount of [\*\*\*] USD ([\*\*\*] KUSD
annually). Subject to and provided by IBM Technology under a signed ESA
contract with IBM.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Investment in reduced IBM C rates, [\*\*\*] USD and
investment in-kind for [\*\*\*] USD already included in IBM´s rates (e.g., marketing).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**3. Performance bonus**

During the committed contract term, the parties agree on a performance bonus for IBM. The performance bonus shall be payable as a result of, and in consideration for, the investments made by IBM. The performance bonus will be calculated as a % of ASE's actual revenue earned from ASE Digital Transformation Partnership with IBM, minus the costs from IBM. ASE will provide IBM with a quarterly report of earned revenue and costs from the ASE and IBM partnership, specifically the items as per the table below, split it into phases and with a calculated % for bonus.

Commitment Agreement between ASE and IBM Page 3 of 5

IBM will invoice ASE based on the performance bonus for one quarter, in the month following that quarter.

---

| | |
|:---|:---|
| ***Revenue and cost items***  | ***Performance bonus percentage*** |
| <br> [\*\*\*] | ![](ex102pg4b.gif) |

---

\* Phase 1: Nov 2025 – Dec 2026, Phase 2: Jan 2027 – Aug 2027. Phase 3: Sept 2027 – Dec 2027. Phase 4+: Jan 2028 – Oct 2030.

Example: If the revenue is 5.000.000 USD and cost is 1.730.000 USD in Jan - Mar 2027, the performance bonus is 3.270.000 USD multiplied by 2,0% equal to 65.400 USD.

In addition, as a result of, and in consideration for, the investments made by IBM, the parties agree to discuss in good faith an appearance by Andre Agassi at IBM, which will be subject to the approval of Mr. Agassi, additional payments to Mr. Agassi, depending on the scope of such appearance(s).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**4. Termination**

ASE may terminate this Commitment Agreement for convenience, by 3 months prior written notice to IBM, provided however that such termination shall not be effective before the end of the first 6 months from signature date.

If, at the point of termination for convenience, ASE has not consumed services under the Partnership Agreement for Consulting Services (hereunder the incorporated Client Relationship Agreement for Services and its transaction documents) as described above under paragraph 2 (Scope of the Commitment Agreement), ASE will be invoiced 2,5% of the remaining not consumed amount as per the example below:

Example: If at point of termination, the unconsumed amount is 1.000.000 USD, the termination cost calculation will be: 1.000.000 USD \* 0,025 = 25.000 USD

Expiration of the term of the Commitment Agreement:

If ASE has not consumed the above committed amount set out above in paragraph 2 by 31<sup>st</sup> of October 2030, IBM is entitled to invoice the full under-consumed amount by 31<sup>st</sup> of October, 2030.

Example: If on 31st October 2030, the unconsumed amount is 200.000 USD the equal amount, i.e. 200.000 USD, will be invoiced.

Upon termination of this Commitment Agreement for any reason, the rights and obligations set out in the above paragraphs 2 and 3 shall automatically terminate and have no further force or effect.

Commitment Agreement between ASE and IBM Page 4 of 5

---

| | |
|:---|:---|
| **Agreed to:**<br>Agassi Sports Entertainment Corp. ("Client or ASE")<br>Organization no/Tax reg number: 88-0203976 | &nbsp;&nbsp;**Agreed to:**<br>I**BM Norge AS** ("IBM")<br>Organization no: 931482580 |
| <br>By <u>/s/ *Ron Boreta*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authorized signature | &nbsp;&nbsp; <br>By <u>/s/ *Peter Rylander*</u> <br> Authorized signature |
| Title: CEO | &nbsp;&nbsp;Title: Executive Partner, IBM Consulting |
| Name: Ron Boreta | &nbsp;&nbsp;Name: Peter Rylander |
| Date:  | &nbsp;&nbsp;Date: |
|  | &nbsp;&nbsp; <br>By <u>/s/ *Niclas Poldahl*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Signature |
|  | &nbsp;&nbsp;Title: Executive Partner, IBM Consulting |
|  | &nbsp;&nbsp;Name: Niclas Poldahl |
|  | &nbsp;&nbsp;Date: |
|  | &nbsp;&nbsp;Referenced Agreements name/number/date: <br>CRA for Services (Z126-6555_WOS-10_NO_08-2023)<br>https://www.ibm.com/support/customer/csol/terms/?ref=Z126-6555_WOS-10-08-2023-no-en, and<br>Partnership Agreement for Consulting Services, as of October 31, 2025 |
|  | &nbsp;&nbsp;Confidentiality Agreement name/number<br>Agreement for Exchange of Confidential Information for Exchange of Technical Information, #2025-MS-124, signed between ACE and IBM in July, 2025. |
| Client address: <br>1120 N Town Center Drive, Suite 160<br>Las Vegas, Nevada, USA<br>| &nbsp;&nbsp;IBM address: <br>Lakkegata 53, 0187 Oslo, Norway |

---

Commitment Agreement between ASE and IBM Page 5 of 5

------

## Exhibit 10.3

------

**Exhibit 10.3**

**Certain confidential portions of this Exhibit are omitted by means of marking such portions with brackets ("[\*\*\*]") because the identified confidential portions (i) are not material and (ii) the Company customarily and actually treats that information as private or confidential.**

---

| | |
|:---|:---|
| **IBM Consulting Services** | ![](ibmlogo.gif) |

---

 **Statement of Work 1** 

**(SOW 1)**

**Agassi Digital transformation partner**

**Prepared for**

**Agassi Sports Entertainment Corp. (ASE)**

**2025-10-31**

The information in this Statement of Work is confidential and may only be used within Client's enterprise.

SoW 1 - Agassi Digital transformation partner Page 1 of 19

---

| | | | |
|:---|:---|:---|:---|
| **[1.](#page_3)** | **[Statement of Work Overview.](#page_3)** | **[Statement of Work Overview.](#page_3)** | **[3](#page_3)** |
|  | [1.1](#page_3) | [Executive summary.](#page_3) | [3](#page_3) |
| **[2.](#page_3)** | **[Project Scope.](#page_3)** | **[Project Scope.](#page_3)** | **[3](#page_3)** |
|  | [2.1](#page_4) | [Website Development](#page_4) | [4](#page_4) |
|  | [2.2](#page_5) | [Mobile App Track.](#page_5) | [5](#page_5) |
| **[3.](#page_6)** | **[Timeline.](#page_6)** | **[Timeline.](#page_6)** | **[6](#page_6)** |
| **[4.](#page_6)** | **[Governance.](#page_6)** | **[Governance.](#page_6)** | **[6](#page_6)** |
| **[5.](#page_7)** | **[Responsibilities.](#page_7)** | **[Responsibilities.](#page_7)** | **[7](#page_7)** |
|  | [5.1](#page_7) | [Product Backlog Refinement and Estimation.](#page_7) | [7](#page_7) |
|  | [5.2](#page_8) | [Iteration Planning.](#page_8) | [8](#page_8) |
|  | [5.3](#page_8) | [Stand-ups.](#page_8) | [8](#page_8) |
|  | [5.4](#page_8) | [Iteration Review meeting.](#page_8) | [8](#page_8) |
|  | [5.5](#page_8) | [Iteration Retrospective.](#page_8) | [8](#page_8) |
|  | [5.6](#page_9) | [Workshops.](#page_9) | [9](#page_9) |
|  | [5.7](#page_9) | [Brand Design.](#page_9) | [9](#page_9) |
|  | [5.8](#page_10) | [Iteration.](#page_10) | [10](#page_10) |
|  | [5.9](#page_11) | [MLP Design/Build/Test](#page_11) | [11](#page_11) |
|  | [5.10](#page_11) | [Maintain Impediment List](#page_11) | [11](#page_11) |
| **[6.](#page_12)** | **[Client Roles and Responsibilities.](#page_12)** | **[Client Roles and Responsibilities.](#page_12)** | **[12](#page_12)** |
|  | [6.1](#page_12) | [RACI Matrix.](#page_12) | [12](#page_12) |
| **[7.](#page_13)** | **[Assumptions.](#page_13)** | **[Assumptions.](#page_13)** | **[13](#page_13)** |
| **[8.](#page_14)** | **[Acceptance Criteria.](#page_14)** | **[Acceptance Criteria.](#page_14)** | **[14](#page_14)** |
| **[9.](#page_14)** | **[Team Configuration.](#page_14)** | **[Team Configuration.](#page_14)** | **[14](#page_14)** |
|  | [9.1](#page_16) | [Resource Capacity Plan.](#page_16) | [16](#page_16) |
| **[10.](#page_16)** | **[Payment terms.](#page_16)** | **[Payment terms.](#page_16)** | **[16](#page_16)** |
|  | [10.1](#page_16) | [Payment Milestones.](#page_16) | [16](#page_16) |
|  | [10.2](#page_17) | [FX and COLA Clause.](#page_17) | [17](#page_17) |
| **[11.](#page_17)** | **[Termination for convenience.](#page_17)** | **[Termination for convenience.](#page_17)** | **[17](#page_17)** |
| **[Appendix A: Project Procedures](#page_19)** | **[Appendix A: Project Procedures](#page_19)** | **[Appendix A: Project Procedures](#page_19)** | **[19](#page_19)** |

---

SoW 1 - Agassi Digital transformation partner Page 2 of 19

**1. Statement of Work Overview**

This Statement of Work ("SOW") is between ASE (also called "Client" or "Customer") and the IBM legal entity ("IBM"), and incorporates the Agreement identified in the Signature Acceptance section below. Client means and includes the Client company, its authorized users or recipients of the Services.

This SOW is executed as a transaction document under IBM CRA for Services: https://www.ibm.com/support/customer/csol/terms/?ref=Z126-6555_WOS-10-08-2023-no-en, and together with the Partnership Agreement for Consulting Services constitutes the whole contract.

This SOW describes the IBM responsibilities, related Client responsibilities, and deliverables IBM will provide. Changes to this SOW will be processed in accordance with the Project Change Control Procedure described in the Project Procedures appendix. The investigation and implementation of changes may result in modifications to the Estimated Schedule, Charges, and other terms of this SOW and the Agreement.

**1.1 Executive summary**

IBM Consulting is pleased to present a comprehensive digital transformation proposal for Agassi Sports Entertainment Corp (ASE) to create a unified digital ecosystem that celebrates the legacy of Andre Agassi and Steffi Graf while establishing ASE as a global leader in racquet sports entertainment and media.

This Statement of Work encompasses the end-to-end development of three integrated digital components designed to serve the racquet sports community and create multiple revenue streams for ASE:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Website** - A marketing website targeting
investors, fans, and commercial partners, featuring integrated e-commerce
capabilities and premium storytelling that balances professional appeal for
investors with dynamic engagement for fans.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Mobile Application** – A racquet sports
training app incorporating AI-powered features for player technique
improvement, content consumption, and community engagement with integrated
Shopify e-commerce functionality.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **AI-Powered Video Analysis Model** - A custom computer vision solution utilizing
pose and racket tracking technology to analyze player technique from
user-recorded videos and generate personalized improvement recommendations.

Our delivery methodology centers on the IBM Garage framework, emphasizing co-creation, agile development, and iterative delivery. The approach ensures maximum collaboration between IBM and ASE teams while maintaining speed-to-value through structured governance and continuous stakeholder engagement.

Investment and Timeline:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Total SOW Value: 2.134.716 USD

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Project Duration: 8 months (November 1, 2025 -
June 30, 2026 **)** 

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Payment Structure: Monthly payments of 304.387 USD/month
for November-February, and 229.292 USD/month for March-June

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Delivery Model: Fixed capacity with agile
sprint-based delivery

This digital transformation initiative will establish ASE's comprehensive online presence, create new revenue opportunities through integrated e-commerce platforms, and position the organization at the forefront of sports technology innovation. The AI-powered analysis capabilities will differentiate ASE in the marketplace while the unified digital ecosystem supports long-term growth and scalability.

The project sets the foundation for a multi-year strategic partnership, with this initial phase delivering minimum lovable products (MLPs) across all three tracks, providing immediate value while establishing the platform for future enhancements and expanded capabilities.

**2. Project Scope**

This engagement operates under a capacity-based delivery model where IBM provides dedicated development resources across the three project tracks, with the Client retaining full responsibility for backlog management, feature prioritization, and scope decisions.

SoW 1 - Agassi Digital transformation partner Page 3 of 19

The project focus includes the conceptualization, design, development, and launch of:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) a dedicated website platform targeting investors and fans of Andre Agassi and Steffi Graf, providing engagement and investment opportunities, including an ecommerce store;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) a mobile application specifically designed for racket sports players to enhance their training and competitive experience, including an ecommerce store; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) an advanced AI-powered video analysis model capable of providing technique assessment and performance insights for players.

---

| | | |
|:---|:---|:---|
| &nbsp;&nbsp;**ID** | &nbsp;&nbsp;**Use Case Title** | &nbsp;&nbsp;**Description** |
| &nbsp;&nbsp;1 | &nbsp;&nbsp;Website | &nbsp;&nbsp;Giving Agassi & Graf fans an exclusive hub to celebrate their careers |
| &nbsp;&nbsp;2 | &nbsp;&nbsp;Mobile app | &nbsp;&nbsp;A new way to play via mobile app for racket sports players |
| &nbsp;&nbsp;3 | &nbsp;&nbsp;AI Model | &nbsp;&nbsp;An AI-powered video analysis model for technique assessment of racket sports players |

---

The following sections of this SOW will detail the specific requirements, deliverables, timelines, and resource allocations for each of the three development tracks, while establishing a unified governance framework that ensures seamless coordination, shared objectives, and strategic alignment across all workstreams.

**2.1 Website Development**

The goal of this track is to design and build a new website for Agassi Sports Entertainment Corp. (ASE) that celebrates Andre Agassi's and Stefi Graff's legacy. The website will serve as the central hub for ASE's online presence, providing a seamless journey for diverse audiences, including fans, media, investors, and commercial partners. The scope of work includes the development of a premium digital experience that meets the distinct needs of these audiences, while also positioning ASE as a global leader in the racquet sports entertainment and media industry.

The website development scope includes the design and development of the Agassi Experience marketing website MLP. Future phases and iterations will be agreed upon outside of this SOW.

**Key Objectives:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Design and develop a user-friendly interface and
user experience that meets the needs of the target audience

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Integrate e-commerce functionality, including a
curated selection of branded merchandise and products

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Develop a scalable and secure website that
supports the Agassi Experience vision

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Ensuring inclusivity and accessibility through
adherence to SEO and accessibility standards

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Address and identify mandatory information as
legally and regulatory required for investors and cross-posting of Securities
and Exchange Commission to be included in relevant filings, excluding however
IBM confidential information where possible.

**Scope of Work:**

---

| | |
|:---|:---|
| •  | Design digital brand guidelines |
| •  | Design and development of the Agassi Experience marketing website MLP pages |
| •  | Integration of e-commerce functionality, including: |
|  | o A curated selection of branded merchandise and products |
|  | o Secure payment processing and order management |
| •  | Testing and quality assurance to ensure the website meets the required standards |

---

SoW 1 - Agassi Digital transformation partner Page 4 of 19

**Assumptions and Dependencies:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Access to necessary resources and infrastructure
for development and testing

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Collaboration with Agassi Sports Entertainment Corp.
(ASE) on design and content

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• ASE
is responsible for content strategy and content creation

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• ASE will provide requirements on third party
ecommerce partner integration requirements

**2.2 Mobile App Track**

The mobile app track focus includes the design and development of the Agassi Experience mobile application, focusing on the Minimum Lovable Product (MLP).

**Key Objectives:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Design and develop a user-friendly interface and
user experience that meets the needs of the target audience

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Integrate AI-powered features, including:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Player technique analysis

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Coaching

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Gamification

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Develop a scalable and secure mobile application
that supports the Agassi Experience vision

**Scope of Work:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Design and development of the Agassi Experience
mobile application, including the MLP and future roadmap features

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Integration of AI-powered features to enhance
the user experience

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Integration of Shopify ecommerce

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Testing and quality assurance to ensure the
application meets the required standards

**Assumptions and Dependencies:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Access to necessary resources and infrastructure
for development and testing

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Collaboration with Agassi Sports Entertainment Corp.
(ASE) on design and content

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Availability
of IBM's AI technology and expertise for integrations

**3.3. AI Model**

A custom AI model utilizing computer vision to analyze racket sports players videos in terms of player technique, and generating an analysis and improvement recommendations.

**Key Objectives:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Define
and develop an AI model that analyzes player technique by tracking player pose
and racket from user-recorded videos

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Make this AI model available for integration
into the mobile app

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**Scope of Work:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Pose & Racket Tracking**: extract
the keypoints of body and racket across each frame

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Multidimensional Motion Vectors**: represent the swing as a continuous vector through
time (a unique "signature" of the swing)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Maximum Likelihood Clustering**: sequences are compared not to a rigid
pro reference, but clustered into families of valid swings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Built-in Diversity:** approach handles body composition (height, limb length), swing tempo
and personal adaptations, different grip styles implications on swing patterns

**Assumptions and Dependencies:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Access to player videos for training AI model,
structured and tagged correctly, to be provided by ASE

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Access to biomechanic expert for tagging and
validation of AI model results, to be provided by ASE

**3. Timeline**

Services are estimated to start on November 1, 2025 and will be performed based on the estimated schedule below. The estimated end date for the Services is June 30, 2026. A future phase post-MLP includes a multi-year partnership commitment and will be documented separately from this SOW.

Both parties agree to make reasonable efforts to carry out their respective responsibilities to meet the following estimated schedule.

---

| | | |
|:---|:---|:---|
| &nbsp;&nbsp;**Activity** | &nbsp;&nbsp;**Start** | &nbsp;&nbsp;**End** |
| &nbsp;&nbsp;**Overall project** | &nbsp;&nbsp;Nov 1, 2025 | &nbsp;&nbsp;June 30, 2026 |
| &nbsp;&nbsp;**Brand Design** | &nbsp;&nbsp;Nov 1, 2025 | &nbsp;&nbsp;Nov 30, 2025 |
| &nbsp;&nbsp;**Web design, build and test** | &nbsp;&nbsp;Nov 1, 2025 | &nbsp;&nbsp;March 15, 2026 |
| &nbsp;&nbsp;**App design, build and test** | &nbsp;&nbsp;Nov 15, 2025 | &nbsp;&nbsp;Jun 1, 2026 |
| &nbsp;&nbsp;**App launch** | &nbsp;&nbsp;Jun 1, 2026 | &nbsp;&nbsp;Jun 30, 2026 |
| &nbsp;&nbsp;**AI Model POC, build and launch** | &nbsp;&nbsp;Nov 1, 2025 | &nbsp;&nbsp;Jun 30, 2026 |

---

**4. Governance**

IBM and Client will actively participate in a mutually agreed upon set of IBM Garage governance activities. The following is an initial set of activities.

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---

| | | | | |
|:---|:---|:---|:---|:---|
| &nbsp;&nbsp;**Meeting** | &nbsp;&nbsp;**Description** | &nbsp;&nbsp;**Attendees** | &nbsp;&nbsp;**Frequency** | &nbsp;&nbsp;**Duration** |
| &nbsp;&nbsp;**Team Kickoff** | &nbsp;&nbsp;Align team on objectives, scope, plan, roles, methods. Train the team on agile ways of working. | &nbsp;&nbsp;Garage Governance Board<br>Client Product Owner<br>Garage Team | &nbsp;&nbsp;Once | &nbsp;&nbsp;4 hours |
| &nbsp;&nbsp;**Garage Governance Weekly** | &nbsp;&nbsp;Status update stand-up, directional decisions, financial decisions, Resolve impediments | &nbsp;&nbsp;Client Program Lead<br>IBM Garage Lead<br>Team Representative | &nbsp;&nbsp;Weekly | &nbsp;&nbsp;1 Hour |
| &nbsp;&nbsp;**Iteration Planning (per each track)** | &nbsp;&nbsp;Review prioritized Product Backlog and agree on PBIs for Iteration, break down to tasks, and agree on Iteration goal. | &nbsp;&nbsp;Client Product Owner<br>Garage Team<br>IBM Garage Lead | &nbsp;&nbsp;Before each Iteration | &nbsp;&nbsp;3-4 Hours |
| &nbsp;&nbsp;**Stand-up (per each track)** | &nbsp;&nbsp;Daily co-ordination and sync-up meeting for the team. | &nbsp;&nbsp;Product Owner<br>Garage Team | &nbsp;&nbsp;Daily | &nbsp;&nbsp;15 minutes |
| &nbsp;&nbsp;**Playback / Review (per each track)** | &nbsp;&nbsp;Review functionality delivered in Iteration for user readiness. | &nbsp;&nbsp;Garage Governance Board<br>Product Owner<br>Garage Team | &nbsp;&nbsp;End of each Iteration | &nbsp;&nbsp;1 Hour |
| &nbsp;&nbsp;**Retrospective (per each track)** | &nbsp;&nbsp;Discuss lessons learned and best practice from completed Iteration or Release. Identify continuous improvement actions. | &nbsp;&nbsp;Garage Team | &nbsp;&nbsp;End of each Iteration or Release | &nbsp;&nbsp;1-2 Hours |
| &nbsp;&nbsp;**Product Backlog Refinement** | &nbsp;&nbsp;To continuously review, estimate and refine the Product Backlog and get upcoming stories to a 'ready' state. | &nbsp;&nbsp;Client Product Owner<br>Garage Team | &nbsp;&nbsp;Weekly | &nbsp;&nbsp;As required |

---

**5. Responsibilities**

**5.1 Product Backlog Refinement and Estimation**

IBM will facilitate a weekly Product Backlog Refinement meeting (the interval can be adjusted by mutual agreement) with the Product Owner and the Garage Team to clarify details about upcoming PBIs.

The team and Product Owner will refine the highest priority PBIs that do not yet meet the Definition of Ready. The Product Owner will address any open questions and bring the results to the next Backlog Refinement meeting. The team and Product Owner will continue to refine the PBIs until there are no more questions and they are confident that enough information is available to estimate the PBIs.

The team will estimate the PBIs when they are sufficiently refined. If the resulting effort is too large for a single PBI (i.e. not implementable in one Iteration), then the PBIs will be split in smaller pieces by the team, the Product Owner, the IBM Garage Lead and Client Program Lead will decide on appropriate actions.

The IBM Garage Lead will prepare the meeting with the help of the Project Manager. Product Owner will invite additional stakeholders to take advantage of their expertise.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Request for more detailed information when needed

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Analyze PBIs to estimate effort

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Write Product Backlog Items in agreed level of details and in the manner that each Item can be executed in one Iteration

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Provide the detailed information when needed

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Prioritize each Product Backlog Item and rank the items

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Define success criteria for each Product Backlog Item

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(5) Accept Product Backlog Items based on the agreed success criteria

**5.2 Iteration Planning**

The Garage Team and key stakeholders will conduct Iteration Planning workshops at the beginning of every Iteration so the team understands what needs to be done. The PBIs which are agreed upon by the Garage Team need to meet the "Definition of Ready." The outcome of this meeting is a mutually agreed set of Iteration inputs: an Iteration Backlog, an Iteration Goal, and a forecast as to the stories which will be completed.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Set up, facilitate and actively participate in the Iteration meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Plan and prioritize the stories and tasks that will be worked on during the current Iteration timeline

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Actively participate in the Iteration meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Engage additional stakeholders as appropriate at Iteration reviews

**5.3 Stand-ups**

The Garage team will conduct stand-up meetings to identify inhibitors at an early stage. The initial frequency will be once a day; however, the team may mutually agree to adjust the frequency to address the particular needs of a use case.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in stands-ups

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in stand-ups

**5.4 Iteration Review meeting**

The Product Owner, with IBM's assistance, will conduct an Iteration Review Meeting with the project stakeholders at the end of every Iteration to provide validation that the solution is headed in the correct direction, get early feedback, to enable business ownership and manage expectations.

An Iteration Review will create questions and suggestions that feed into subsequent Iterations and engage business participants to play a stronger role in the development, become more familiar with the solution and contribute to the outcome.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Iteration review meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Support the Product Owner as they lead the Iteration Review

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Iteration review meetings

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Lead the Iteration Review through the role of Product Owner

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Ensure attendance of key stakeholders as appropriate

**5.5 Iteration Retrospective**

IBM, along with the Product Owner will conduct an Iteration Retrospective meeting at the end of each Iteration in a "lessons learned" style workshop to identify firm actions to continuously improve the way the team works and provides an opportunity to adopt best practices.

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Iteration retrospective

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Iteration retrospective

**5.6 Workshops**

Workshops will be used to discover/generate ideas, validate ideas, identify key business requirements, review organizational objectives, develop high level strategies and collectively prioritize the Use Cases to promote an idea or discard it.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Workshop

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in Workshop

**5.7 Brand Design**

The Brand Design Guidelines Development activity will be executed during the initial phase of the program to establish a cohesive visual identity foundation for the Agassi Experience digital ecosystem. This activity is specifically scoped to define digital branding elements that will guide the design and development of both the website and mobile application platforms.

Key Objectives:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Establish unified digital brand standards across all platform touchpoints

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Create scalable design guidelines that support future development sprints

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Ensure brand consistency between website and mobile application experiences

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Define visual identity elements that resonate with diverse target audiences (fans, investors, commercial partners)

Scope Limitations:

This activity is limited to digital brand elements only and does not include offline marketing materials, physical merchandise design, or comprehensive brand strategy development beyond digital applications.

The Brand Design Guidelines will encompass the following core elements:

**Visual Identity System:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Digital color palette with primary, secondary, and accent colors

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Typography hierarchy for digital platforms (headings, body text, captions)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Logo usage guidelines and variations for digital applications

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Iconography style and design principles

**Creative Guidelines:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Photography style and treatment specifications

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Illustration style guide and graphic element library

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Visual composition principles and layout guidelines

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Digital asset specifications and technical requirements

The brand design will be co-created between IBM and the Client under the following high-level setup:

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. **Discovery and Co-Creation Workshop**: IBM will facilitate a comprehensive brand co-creation workshop with key ASE stakeholders to understand brand vision, target audience preferences, competitive landscape, and strategic positioning requirements.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Creative Direction Development:** Following the workshop, IBM will develop two distinct creative
directions, each presenting a complete visual identity approach with rationale,
target audience alignment, and implementation examples.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Selection and Refinement**: ASE will evaluate and select the preferred creative direction. IBM
will then develop detailed brand guidelines based on the selected approach,
incorporating comprehensive specifications and usage examples.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• **Feedback Integration and Finalization:** One structured feedback cycle is included to refine and optimize the
brand guidelines. Final deliverables will be documented in a comprehensive
brand guidelines document for use throughout the development program.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Notwithstanding the above, ASE may, in its
discretion, bring on its own third-party marketing or other personnel, who
shall, at the request of ASE, be able to attend calls and meetings with IBM, subject to a mutually agreed
confidential agreement with such third parties as reasonably requested by IBM.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**c. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Design and facilitate brand co-creation workshop sessions

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a) Develop two comprehensive creative direction proposals with supporting rationale

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b) Create detailed brand guidelines documentation based on selected direction

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c) Incorporate one round of client feedback within allocated capacity (maximum 40 hours)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d) Deliver final brand guidelines in formats suitable for development team implementation

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e) Provide brand application examples and technical specifications

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**d. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Ensure appropriate stakeholder participation in co-creation workshop

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a) Provide brand vision, strategic objectives, and target audience insights

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b) Review and select preferred creative direction within three (3) business days of presentation

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c) Submit consolidated feedback on detailed guidelines within three (3) business days of delivery

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d) Prioritize feedback requests to align with available refinement capacity

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e) Approve final brand guidelines for program implementation

**5.8 Iteration**

IBM will lead a rapid development upon a pre-agreed topic (e.g., Data Model, User Experience, technology test, business process, etc.) that either proves the business value or eliminates a roadblock for a Use Case. The output of this is expected to be "rough" quality rather than a final product quality.

**IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Iteration Definition Formulation. Includes Iteration goals, approach, and success criteria

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Iteration planning

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Develop the code; data model; or other technical work product

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Review output with Client on regular basis to align on outcomes

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Iteration Findings Showcase. Includes a report that captures a demo of the solution that was built, key findings, recommendation on next steps, and a description of the business value delivered.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. Post Iteration review. Includes a retrospective assessment of the business value that was delivered by the developed solution

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**Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Actively participate in the planning meetings and Iteration

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Ensure that stakeholders are aware and present at Iteration readout

**5.9 MLP Design/Build/Test**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. **IBM responsibilities**:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Agree on the Items taken into the Iteration.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Divide the Product Backlog Items into sub-tasks and estimate the work effort.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Confirm that existing component/functionality works prior and after the enhancement/change by running the existing Unit tests or creating and running the Unit test (Regression test).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Design and architect the solution,

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(5) Build the solution

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(6) Write the Unit tests for new feature/enhancement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(7) Develop the code and/or related configurations.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(8) Update the documentation, for example:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(a) Release notes in Agile project management tool.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(b) Software Engineering Environment.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(c) Software Architecture Description.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(d) Interface Control Document (per external interface).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(e) Update Developer Guidelines (Created during Transition).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(9) Update the Iteration Backlog daily for items in progress and done.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(10) Demo the Iteration Backlog Item as agreed in the Iteration planning.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(11) Confirm that the Definition of Done criteria has been achieved.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(12) Create test plans for Iteration and Release, as needed.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(13) Create Unit, System and Integration and Functional test cases when needed.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(14) Perform Unit, System, Integration and Functional test cases when needed.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(15) Maintain the test environment as instructed by Client.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(16) Review feedback, lessons learned, provide recommendations and discuss next step

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(17) Conduct functional testing and resolve defects.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Define the scope and business case,

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Own architectural work products (e.g., Architecture Overview, System Context, Architecture Decisions, Service Model, Operational Model).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) Provide reasonable time from architects to support IBM whenever a clarification on architecture and its implications is needed.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) Provide reasonable time from Product Owner to support team during the Iteration.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(5) Accept the Product Backlog Items based on the agreed Demo criteria.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(6) Provide up to date information of testing environment.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(7) Provide the test input and expected output specifications for testing in the PBI.

**5.10 Maintain Impediment List**

The impediment list contains a list of unsolved issues, which the team could not solve on their own or are currently not able to solve due to time constraints. It is updated daily by the Project Manager and the team and reviewed after each Iteration.

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**a. IBM responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in maintaining impediment list.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Proactively work to remove impediments.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**b. Client responsibilities:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) Participate in maintaining impediment list.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) Proactively work to remove impediments.

**6. Client Roles and Responsibilities**

IBM's performance is dependent upon Client's fulfilment of its responsibilities at no charge to IBM. Any delay or idle time in performance of Client's responsibilities may result in additional charges and/or delay of the completion of the Services and will be handled in accordance with the Project Change Control Procedure.

**6.1 RACI Matrix**

---

| | | | |
|:---|:---|:---|:---|
| &nbsp;&nbsp;**Task/Activity** | &nbsp;&nbsp;**Description** | &nbsp;&nbsp;**IBM** | &nbsp;&nbsp;**ASE** |
| &nbsp;&nbsp;Project Management | &nbsp;&nbsp;Manage project timeline, budget, and resources | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Content Creation & Marketing | &nbsp;&nbsp;Develop content strategy and plan, create and review content for the website | &nbsp;&nbsp;C/I | &nbsp;&nbsp;R/A |
| &nbsp;&nbsp;Product Strategy & Vision | &nbsp;&nbsp;Define and evolve the overall product strategy including prioritization of features and potential pivoting | &nbsp;&nbsp;C/I | &nbsp;&nbsp;R/A |
| &nbsp;&nbsp;Design and Development | &nbsp;&nbsp;Develop design concept and style guide, create wireframes, prototypes, and high-fidelity designs, develop website using NextJS and Contentful as a headless CMS | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Testing and Quality Assurance | &nbsp;&nbsp;Conduct unit testing, integration testing, and user acceptance testing (UAT), ensure website meets accessibility standards (WCAG 2.1 AA) | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Deployment and Launch | &nbsp;&nbsp;Deploy website to production environment, configure and implement environment for hosting and deployment, conduct soft launch and testing before official launch | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Change Management and Change Requests | &nbsp;&nbsp;Identify and assess changes to project scope, timeline, or budget, develop and implement change management plan | &nbsp;&nbsp;A | &nbsp;&nbsp;R |
| &nbsp;&nbsp;Risk Management | &nbsp;&nbsp;Identify and assess project risks, develop and implement risk mitigation plan | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Budgeting and Cost Management | &nbsp;&nbsp;Develop and manage project budget, ensure project expenses are tracked and reported | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Schedule Management | &nbsp;&nbsp;Develop and manage project schedule, ensure project milestones and deadlines are met | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Quality Management | &nbsp;&nbsp;Develop and implement quality management plan, ensure project deliverables meet quality standards | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Resource Allocation | &nbsp;&nbsp;Identify and allocate resources (people, materials, equipment), ensure resources are utilized efficiently and effectively | &nbsp;&nbsp;A | &nbsp;&nbsp;R |
| &nbsp;&nbsp;Monitoring and Control | &nbsp;&nbsp;Monitor and control project progress and performance, identify and address deviations from project plan | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Backlog creation & management | &nbsp;&nbsp;Maintain and update program backlog | &nbsp;&nbsp;C/I | &nbsp;&nbsp;A/R |
| &nbsp;&nbsp;User Story Definition | &nbsp;&nbsp;Identify and write out user stories across all three program tracks | &nbsp;&nbsp;C/I | &nbsp;&nbsp;A/R |

---

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---

| | | | |
|:---|:---|:---|:---|
| &nbsp;&nbsp;Feature prioritization | &nbsp;&nbsp;Prioritize product backlog features and define sequence in which they are address in development | &nbsp;&nbsp;C/I | &nbsp;&nbsp;A/R |
| &nbsp;&nbsp;User Story Definition<br>| &nbsp;&nbsp;Estimate user stories, e.g. in terms of story points, as input for the sprint planning | &nbsp;&nbsp;I | &nbsp;&nbsp;R/A |
| &nbsp;&nbsp;Sprint planning | &nbsp;&nbsp;Conduct the sprint planning activities and alignment at the beginning of every sprint across all three program tracks | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Acceptance criteria definition (in-sprint) | &nbsp;&nbsp;Define acceptance criteria before each sprint | &nbsp;&nbsp;C | &nbsp;&nbsp;R/A |
| &nbsp;&nbsp;Technical Architecture | &nbsp;&nbsp;Define the overall technical solution architecture | &nbsp;&nbsp;R | &nbsp;&nbsp;A |
| &nbsp;&nbsp;Go-Live decisions | &nbsp;&nbsp;Assess go-live readiness and decide on go-live schedule | &nbsp;&nbsp;I | &nbsp;&nbsp;R/A |
| &nbsp;&nbsp;Funding approval | &nbsp;&nbsp;Decide on funding allocation for post-MLP phases and split across each of the three program tracks | &nbsp;&nbsp;I | &nbsp;&nbsp;R/A |

---

**R (Responsible):** The team responsible for completing the task.

**A (Accountable):** The accountable for the task, who ensures that it is completed successfully and gives the final approval.

**C (Consulted):** The team who should be consulted during the task, who can provide input and expertise.

**I (Informed):** The team who should be informed of the task's progress, who may not be directly involved but need to be kept up to date.

**7. Assumptions**

Below are the key assumptions listed:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The project scope, timeline, and budget are as
outlined in the proposal and will not change significantly during the project.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
client (ASE) will provide timely and accurate input, feedback, and approvals
throughout the project.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
client will make available all necessary stakeholders, including subject matter
experts, for meetings and discussions as required.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
client will purchase necessary licenses and cloud tenants to execute this
project.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
client will provide access to all necessary systems, tools, and data required
for the project.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
project team will have the necessary skills, expertise, and resources to
complete the project successfully.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
project timeline is realistic and achievable, and the client will not request
significant changes to the timeline that would impact the project's success.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
client will provide a single point of contact for the project, who will be
responsible for making decisions and providing input on behalf of the client.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The project will be conducted in a collaborative
and open environment, with regular communication and feedback between the project
team and the client.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The client will provide necessary documentation,
such as brand content, to support the project.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
project team will have the necessary permissions and access to conduct
research, testing, and quality assurance activities as required.

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**8. Acceptance Criteria**

IBM will have fulfilled its obligations under this SOW when any one of the following first occurs:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. the End Date specified in this SOW or as may be amended by PCR is reached;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. IBM provides the capacity of Services specified in the Charges section or in any approved Project Change Request or change authorization; or

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. the Services are terminated in accordance with the provisions of this SOW and the Agreement.

This engagement operates under a capacity-based delivery model where IBM provides dedicated development resources across the three project tracks, with the Client retaining full responsibility for backlog management, feature prioritization, and scope decisions. The following acceptance criteria govern the delivery and approval process:

**Iteration-Based Delivery Model**

Deliverables will be completed and presented at the conclusion of each iteration cycle (2-week intervals). Client acceptance is required for each sprint output. Sprint output may include, but are not limited to: wireframes, prototypes, code modules, documentation, test results, and deployment packages.

**Client Responsibilities for Acceptance**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The Client shall provide written acceptance or
rejection of sprint output within three business days of delivery.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Acceptance criteria for individual user stories
and features will be defined by the Client in advance of each sprint

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• The
Client reserves the right to modify, reprioritize, or redirect development
efforts based on evolving business requirements

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Any rejection of deliverables must include
specific feedback and requirements for remediation

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Rejected sprint deliverables will be added to as
priority items into the backlog and will be picked up in the following
sprint/iteration, unless prioritization defined otherwise by the Client

**Capacity Commitment**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• IBM commits to providing the agreed-upon
development capacity (person-hours/iteration) across the three tracks

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• No fixed functional scope or feature set is
guaranteed under this agreement

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• Final
deliverables and feature completeness will be determined by the Client's
backlog management and prioritization decisions within the available capacity
constraints

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;• IBM's
obligation is fulfilled through the professional delivery of development
services according to the allocated iteration capacity, regardless of the final
scope achieved

**9. Team Configuration**

This table represents the initial team configuration that will be used. The following roles may change during the course of the engagement to support the needs of each use case and as the Garage evolves.

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---

| | | |
|:---|:---|:---|
| &nbsp;&nbsp;**Team Name** | &nbsp;&nbsp;**Initial Role(s)** | &nbsp;&nbsp;**Deployment Approach** |
| &nbsp;&nbsp;**Overall Program**  | &nbsp;&nbsp;Delivery Partner<br>Strategy & Design Director<br>Lead Architect<br>Garage Lead \| Program Manager<br>Offshore Project Manager<br>PMO<br>Watsonx Orchestrate SME<br>IAM Consultant<br>Security Consultant | &nbsp;&nbsp;Deployed continuously for the entire duration of this engagement. IBM will deploy these resources from multiple delivery centers including onsite, nearshore and offshore locations. |
| &nbsp;&nbsp;**Website Track** | &nbsp;&nbsp;Shopify Tech Lead/Architect<br>Shopify Developer<br>Shopify QA<br>Shopify Functional Analyst<br>Website Business Analyst<br>Website Brand Designer<br>Website UX/UI Designer Discovery<br>Website UX/UI Designer Build<br>Website FE Developer<br>Website Fullstack/Backend Developer<br>Website QA<br>Website EXO SME | &nbsp;&nbsp;Deployed fully during the MLP design and build phase. Post-MLP team will be reduced as agreed in the Garage Board, to enable additional features design and build at a smaller scale.  |
| &nbsp;&nbsp;**App Track** | &nbsp;&nbsp;Mobile Architect<br>Mobile Development Lead<br>Mobile Designer<br>Mobile Developer 1<br>Mobile Developer 2<br>Mobile Developer 3<br>Mobile Developer 4<br>Mobile Developer 5<br>Mobile Test Lead<br>Mobile Tester | &nbsp;&nbsp;Deployed fully during the MLP design and build phase. Post-MLP team will be maintained but adjusted as agreed in the Garage Board, to enable additional features design and build at a smaller scale.  |
| &nbsp;&nbsp;**AI Model Track** | &nbsp;&nbsp;Lead Architect<br>Lead Data Scientist<br>Data Scientist 3<br>Data Scientist 4<br>ML/CV Engineer 1<br>ML/CV Engineer 2<br>ML/CV Engineer 3<br>BI / Analytics Designer / Developer<br>Backend Engineer<br>Backend Engineer 2<br>QA / Test Engineer<br>DevOps Engineer | &nbsp;&nbsp;Deployed fully during the MLP design and build phase. Post-MLP team will be maintained but adjusted as agreed in the Garage Board, to enable additional features design and build at a smaller scale.  |

---

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**9.1 Resource Capacity Plan**

The Services will be conducted on a Fixed Capacity basis as described in the Resource Capacity Plan below:

---

| | | | | |
|:---|:---|:---|:---|:---|
| &nbsp;&nbsp;**Resource** | &nbsp;&nbsp;**Billing Interval** | &nbsp;&nbsp;**Total Allotment** | &nbsp;&nbsp;**Rate per Interval** | &nbsp;&nbsp;**Monthly Charges**  |
| &nbsp;&nbsp;**Website Track** | &nbsp;&nbsp;Month | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [\*\*\*]  | &nbsp;&nbsp; [\*\*\*]  | &nbsp;&nbsp; [\*\*\*]  |
| &nbsp;&nbsp;**App Track** | &nbsp;&nbsp;Month | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [\*\*\*]  | &nbsp;&nbsp; [\*\*\*]  | &nbsp;&nbsp; [\*\*\*]  |
| &nbsp;&nbsp;**AI Model** | &nbsp;&nbsp;Month | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; [\*\*\*]  | &nbsp;&nbsp; [\*\*\*]  | &nbsp;&nbsp; [\*\*\*]  |
| &nbsp;&nbsp;**Total** |  |  |  | &nbsp;&nbsp;**2.134.716 USD** |

---

The charges for this project are based on a contiguous work schedule for the IBM Resources.

It does not account for schedule delays during performance of the Services. Any Client caused or required delay in the project schedule and/or work hours will be handled by the Project Change Control procedure and may result in an increase in charges and capacity and/or schedule. In such event, IBM, at its option, may change the resources/skills assigned to the project.

IBM and ASE shall work in good faith with the objective to make sure there is no underutilization of resources from the IBM team. IBM will inform ASE in a timely manner under the RACI matrix (ref. paragraph 6.1) to avoid any instances of underutilization of IBM capacity. Notwithstanding that, capacity that is not utilized in the duration of the SOW will not be made available for future projects and will not extend the timeline.

Incomplete activities or activities that do not start during the project timeline will not extend the timeline. IBM will not provide a discount to the total price of this SOW for these activities.

**10. Payment terms**

The payment terms for this project are as follows:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Total Contract Value (TCV): The total contract value for this project is 2.134.716 USD

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. Monthly Payment Amount: The monthly payment amount will be calculated based on the total contract value and the estimated duration of the project. The monthly payment amounts are provided below.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. For clarification purposes: Payment Terms: Payments are due monthly in advance billing, payment term of 30 days, 10 days remedy period and then after 10 days a right for IBM to terminate this SOW for delinquent Account Receivable.

**10.1 Payment Milestones**

The payment milestones are as follows:

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![](ex103pg17a.gif)

These charges are exclusive of any travel and living expenses, other reasonable expenses incurred in connection with the Services, and any applicable taxes.

IBM will invoice ASE monthly for the Services performed on a milestone basis as set forth in the payment schedule in the above section on Payment Milestones, plus applicable taxes. IBM will invoice travel and living expenses, and other reasonable expenses incurred in connection with the Services aligned to the Payment Milestones, expenses charged to ASE must be approved by ASE in advance.

**10.2 FX and COLA Clause**

FX and COLA does not apply for this SOW.

**11. Termination for convenience**

ASE may terminate this SOW 1 (Agassi Digital transformation partner) for convenience, by 3 months prior written notice to IBM, provided however that such termination shall not be effective before the end of the first 6 months from signature date of this SOW 1.

---

| | |
|:---|:---|
| **Agreed to:**<br>**Agassi Sports Entertainment Corp. ("Client or ASE")**<br>Organization no/Tax reg number: 88-0203976 | &nbsp;&nbsp;**Agreed to:**<br>**IBM Norge AS ("IBM")**<br>Organization no: 931482580 |
| <br>By <u>/s/ *Ron Boreta*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authorized signature | &nbsp;&nbsp; <br>By <u>/s/ *Peter Rylander*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Authorized signature |
| Title: CEO | &nbsp;&nbsp;Title: Executive Partner, IBM Consulting |
| Name: Ron Boreta | &nbsp;&nbsp;Name: Peter Rylander |
| Date:  | &nbsp;&nbsp;Date: |
|  | &nbsp;&nbsp; <br>By <u>/s/ *Niclas Poldahl*</u> <br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Signature |
|  | &nbsp;&nbsp;Title: Executive Partner, IBM Consulting |
|  | &nbsp;&nbsp;Name: Niclas Poldahl |
|  | &nbsp;&nbsp;Date: |

---

SoW 1 - Agassi Digital transformation partner Page 17 of 19

---

| | |
|:---|:---|
|  | &nbsp;&nbsp;Referenced Agreements name/number/date: <br>CRA for Services (Z126-6555_WOS-10_NO_08-2023)<br>https://www.ibm.com/support/customer/csol/terms/?ref=Z126-6555_WOS-10-08-2023-no-en, and<br>Partnership Agreement for Consulting Services, as of October 31.2025 |
|  | &nbsp;&nbsp;Confidentiality Agreement name/number:<br>Agreement for Exchange of Confidential Information for Exchange of Technical Information, #2025-MS-124, signed between ACE and IBM in July, 2025. |
| Client address: <br>1120 N Town Center Drive, Suite 160<br>Las Vegas, Nevada, USA<br>| &nbsp;&nbsp;IBM address: <br>Lakkegata 53, 0187 Oslo, Norway |

---

**Required Administrative Information**

Timely exchange of relevant information regarding invoicing and payment of charges shall be specified prior to invoicing. Client shall thereafter notify IBM of any changes.

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**Appendix A: Project Procedures**

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## Exhibit 99.1

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**IBM and Agassi Sports Entertainment Announce AI-Powered Platform to Advance Global Racquet Sports**

*Partnering to deliver a digital platform with AI-powered video coaching, premium content, and commercial experiences for players and fans worldwide*

 

**LAS VEGAS, NEV. and ARMONK, N.Y., November 5, 2025** – Agassi Sports Entertainment (ASE) Corp. (OTC PINK: AASP) and IBM (NYSE: IBM) today announce a multi-year collaboration aimed to transform the global racquet sports landscape through next generation artificial intelligence and digital innovation. They have signed a partnership agreement to bring together IBM's technology and expertise with ASE's vision for an innovative digital community across racquet sports.

**Empowering Everyday Racquet Sport Enthusiasts Through Technology**

This initiative aims to deliver a comprehensive multi-faceted digital platform intended to redefine how players, fans, and brands engage with racquet sports. Andre Agassi will play an active role in shaping the platform, bringing authentic athletic insight and proven training methodologies to these efforts. The initial release of the platform app is expected in the first half of 2026.

Leveraging IBM's watsonx.ai and computer vision technology, ASE and IBM will create tools that analyze athletic movement using everyday video footage. The platform will feature AI technology and advanced video analytics – referred to as "Agassi Intelligence" – to deliver professional-grade coaching directly to players' mobile devices.

Beyond performance analytics, the platform will serve as a hub, offering integrated commercial features, premium content, entertainment, and community-based experiences for players and fans at all levels. Plans include, opportunities to connect with Andre Agassi and other athletes through new distinctive digital interactions.

**A New Era for the Global Game**

This multi-year joint effort is rooted in a shared commitment to equity in sport and expanding what is possible in racquet sports. By combining world-class technology with authentic athletic insights, the platform aims to reduce barriers to high-level training and community for players everywhere. Whether improving health, developing skills, or connecting across continents, the platform aims to grow the game and inspire the next generation of players and fans.

"IBM Consulting is investing in ASE's vision that will help enable access to racquet sports for anyone, wherever they are," said **Mohamad Ali**, Senior Vice President and Head of IBM Consulting. "These efforts combine the best of ASE's inspiring vision with IBM's AI technology and expertise to deliver data driven tools that can support racquet sport communities around the world."

"This initiative with IBM embodies everything we believe about sports as a force for positive change, we are developing new technology that makes racquet sports more inclusive, more dynamic, and more impactful than ever before," said **Andre Agassi**, co-founder of Agassi Sports Entertainment and 8-time Grand Slam winner. "This is about scale, growth, and health. Our goal is to deliver smarter tools, stronger communities, and global access to the sports we love."

"We're building something truly unique," said **Ronald Boreta**, Chief Executive Officer of Agassi Sports Entertainment. "This is not just an app or a website; it's creating a digital experience that we believe is beyond anything in the market today. Working with IBM we are developing new technology that brings together everything in racquet sports – play, learning, commerce, and media – in one digital home within the iconic Agassi brand."

The platform and solutions to be developed under this initiative are planned to be hosted on IBM Cloud, with IBM Consulting leading development, scalability, and continuous innovation to support evolving the platform as it adapts to the needs of the global racquet sports community.

*Statements regarding IBM's and ASE's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.*

**About Agassi Sports Entertainment Corp**.

Agassi Sports Entertainment Corp. (OTC PINK:AASP) is a vibrant sports entertainment, content, media, and technology company focused on bringing together sports communities under one brand. We believe we are uniquely positioned to become a leader in the racquet sports space, including pickleball and padel. Our strategy centers on working to consolidate, promote, and grow the highly opportunistic industry through various organic and transactional efforts worldwide.

**About IBM**

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. For more information, see www.ibm.com.

**Forward-Looking Statements**

This press release includes "forward-looking statements", including information about ASE's and IBM's future expectations, plans and prospects. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue" and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking-statements and factors that may cause such differences include, without limitation, the expected timing of the implementation of the digital platform, the anticipated benefits and efficiencies expected from its adoption, and the specific components, features, or phases of the platform as planned, as well as ASE's ability to pay amounts due to IBM under the partnership agreement and potential dilution associated therewith to the extent funds are raised through equity offerings. These risk factors and others are included from time to time in documents ASE and IBM file with the Securities and Exchange Commission, including, but not limited to, their Form 10-Ks, Form 10-Qs and Form 8-Ks. These reports and filings are available at www.sec.gov. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made, including the forward-looking statements included in this press release, which are made only as of the date hereof. Neither ASE, nor IBM, undertakes or accepts any obligation or undertaking to release publicly any updates or revisions to any forward-looking statement to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based, except as otherwise provided by law.

------