# EDGAR Filing Document

**Accession Number:** 0001838533
**File Stem:** 0001213900-23-012050
**Filing Date:** 2023-2
**Character Count:** 14173
**Document Hash:** 24997734a957ef4ee0e519a163f3e53a
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001213900-23-012050.hdr.sgml**: 20230215

**ACCESSION NUMBER**: 0001213900-23-012050

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230215

**DATE AS OF CHANGE**: 20230215

**EFFECTIVENESS DATE**: 20230215

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** LifePro Asset Management
- **CENTRAL INDEX KEY:** 0001838533
- **IRS NUMBER:** 813712834
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20424
- **FILM NUMBER:** 23635113

**BUSINESS ADDRESS:**
- **STREET 1:** 11512 EL CAMINO REAL
- **STREET 2:** SUITE 100
- **CITY:** SAN DIEGO
- **STATE:** CA
- **ZIP:** 92130
- **BUSINESS PHONE:** 888 543-3776

**MAIL ADDRESS:**
- **STREET 1:** 11512 EL CAMINO REAL
- **STREET 2:** SUITE 100
- **CITY:** SAN DIEGO
- **STATE:** CA
- **ZIP:** 92130

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** LifePro Asset Management<br>**Address:** 11512 El Camino Real<br>Suite 100<br>San Diego, CA 92130

**Form 13F File Number:** 028-20424

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Scott Raider<br>**Title:** Chief Compliance Officer<br>**Phone:** 888-543-3776

**Signature, Place, and Date of Signing:**

/s/ Scott Raider  San Diego, CA  02-14-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 105

**Form 13F Information Table Value Total:** $136774610

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AGNICO EAGLE MINES LTD | COM | 008474108 |  | 5522222 | 106217 | SH |  | SOLE |  | 0 | 0 | 106217 |
| AMAZON COM INC | COM | 023135106 |  | 319951 | 3809 | SH |  | SOLE |  | 0 | 0 | 3809 |
| APPLE INC | COM | 037833100 |  | 824292 | 6344 | SH |  | SOLE |  | 0 | 0 | 6344 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 640861 | 2683 | SH |  | SOLE |  | 0 | 0 | 2683 |
| BANK AMERICA CORP | COM | 060505104 |  | 596141 | 17999 | SH |  | SOLE |  | 0 | 0 | 17999 |
| BARRICK GOLD CORP | COM | 067901108 |  | 5089661 | 296255 | SH |  | SOLE |  | 0 | 0 | 296255 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 260094 | 842 | SH |  | SOLE |  | 0 | 0 | 842 |
| BHP GROUP LTD | SPONSORED ADS | 088606108 |  | 3421871 | 55147 | SH |  | SOLE |  | 0 | 0 | 55147 |
| BOEING CO | COM | 097023105 |  | 583810 | 3065 | SH |  | SOLE |  | 0 | 0 | 3065 |
| CANADIAN NAT RES LTD | COM | 136385101 |  | 1244094 | 22404 | SH |  | SOLE |  | 0 | 0 | 22404 |
| CATERPILLAR INC | COM | 149123101 |  | 249861 | 1043 | SH |  | SOLE |  | 0 | 0 | 1043 |
| CHEVRON CORP NEW | COM | 166764100 |  | 1675261 | 9333 | SH |  | SOLE |  | 0 | 0 | 9333 |
| CHIPOTLE MEXICAN GRILL INC | COM | 169656105 |  | 302473 | 218 | SH |  | SOLE |  | 0 | 0 | 218 |
| CLEVELAND-CLIFFS INC NEW | COM | 185899101 |  | 3552078 | 220489 | SH |  | SOLE |  | 0 | 0 | 220489 |
| EMERSON ELEC CO | COM | 291011104 |  | 923034 | 9609 | SH |  | SOLE |  | 0 | 0 | 9609 |
| FIRST SOLAR INC | COM | 336433107 |  | 3306082 | 22071 | SH |  | SOLE |  | 0 | 0 | 22071 |
| FIRST TR EXCHANGE TRADED FD | US EQTY OPPT ETF | 336920103 |  | 214718 | 2729 | SH |  | SOLE |  | 0 | 0 | 2729 |
| FRANCO NEV CORP | COM | 351858105 |  | 284424 | 2084 | SH |  | SOLE |  | 0 | 0 | 2084 |
| GREEN BRICK PARTNERS INC | COM | 392709101 |  | 3177401 | 131135 | SH |  | SOLE |  | 0 | 0 | 131135 |
| HALLIBURTON CO | COM | 406216101 |  | 2736200 | 69535 | SH |  | SOLE |  | 0 | 0 | 69535 |
| HOME DEPOT INC | COM | 437076102 |  | 525292 | 1663 | SH |  | SOLE |  | 0 | 0 | 1663 |
| INTEL CORP | COM | 458140100 |  | 235098 | 8895 | SH |  | SOLE |  | 0 | 0 | 8895 |
| ISHARES TR | MORNINGSTAR GRWT | 464287119 |  | 519671 | 10675 | SH |  | SOLE |  | 0 | 0 | 10675 |
| ISHARES TR | 20 YR TR BD ETF | 464287432 |  | 3620904 | 36369 | SH |  | SOLE |  | 0 | 0 | 36369 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 371515 | 4577 | SH |  | SOLE |  | 0 | 0 | 4577 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 |  | 237131 | 2251 | SH |  | SOLE |  | 0 | 0 | 2251 |
| ISHARES TR | AGENCY BOND ETF | 464288166 |  | 258944 | 2433 | SH |  | SOLE |  | 0 | 0 | 2433 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 6407913 | 60727 | SH |  | SOLE |  | 0 | 0 | 60727 |
| ISHARES TR | IBOXX HI YD ETF | 464288513 |  | 3567590 | 48453 | SH |  | SOLE |  | 0 | 0 | 48453 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 810212 | 26538 | SH |  | SOLE |  | 0 | 0 | 26538 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 732568 | 4147 | SH |  | SOLE |  | 0 | 0 | 4147 |
| LENNAR CORP | CL A | 526057104 |  | 401549 | 4437 | SH |  | SOLE |  | 0 | 0 | 4437 |
| LILLY ELI  CO | COM | 532457108 |  | 746679 | 2041 | SH |  | SOLE |  | 0 | 0 | 2041 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 332972 | 684 | SH |  | SOLE |  | 0 | 0 | 684 |
| LULULEMON ATHLETICA INC | COM | 550021109 |  | 268799 | 839 | SH |  | SOLE |  | 0 | 0 | 839 |
| MCDONALDS CORP | COM | 580135101 |  | 734985 | 2789 | SH |  | SOLE |  | 0 | 0 | 2789 |
| OCCIDENTAL PETE CORP | COM | 674599105 |  | 3611406 | 57333 | SH |  | SOLE |  | 0 | 0 | 57333 |
| PEABODY ENERGY CORP | COM | 704551100 |  | 3904955 | 147803 | SH |  | SOLE |  | 0 | 0 | 147803 |
| PEPSICO INC | COM | 713448108 |  | 532297 | 2946 | SH |  | SOLE |  | 0 | 0 | 2946 |
| PFIZER INC | COM | 717081103 |  | 668795 | 13052 | SH |  | SOLE |  | 0 | 0 | 13052 |
| RIO TINTO PLC | SPONSORED ADR | 767204100 |  | 3588053 | 50394 | SH |  | SOLE |  | 0 | 0 | 50394 |
| SCHLUMBERGER LTD | COM STK | 806857108 |  | 4624825 | 86510 | SH |  | SOLE |  | 0 | 0 | 86510 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 |  | 590865 | 13186 | SH |  | SOLE |  | 0 | 0 | 13186 |
| SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 |  | 1068081 | 14139 | SH |  | SOLE |  | 0 | 0 | 14139 |
| TECK RESOURCES LTD | CL B | 878742204 |  | 4655150 | 123087 | SH |  | SOLE |  | 0 | 0 | 123087 |
| UNITED STATES STL CORP NEW | COM | 912909108 |  | 2944452 | 117543 | SH |  | SOLE |  | 0 | 0 | 117543 |
| VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 |  | 462897 | 6149 | SH |  | SOLE |  | 0 | 0 | 6149 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 |  | 946667 | 8748 | SH |  | SOLE |  | 0 | 0 | 8748 |
| VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 |  | 484953 | 9799 | SH |  | SOLE |  | 0 | 0 | 9799 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 374177 | 1065 | SH |  | SOLE |  | 0 | 0 | 1065 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 |  | 233185 | 1094 | SH |  | SOLE |  | 0 | 0 | 1094 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 3057539 | 21782 | SH |  | SOLE |  | 0 | 0 | 21782 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 242510 | 1321 | SH |  | SOLE |  | 0 | 0 | 1321 |
| WHEATON PRECIOUS METALS CORP | COM | 962879102 |  | 3672113 | 93964 | SH |  | SOLE |  | 0 | 0 | 93964 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 201294 | 1995 | SH |  | SOLE |  | 0 | 0 | 1995 |
| FIRST TR EXCHANGE-TRADED FD | CAP STRENGTH ETF | 33733E104 |  | 499242 | 6661 | SH |  | SOLE |  | 0 | 0 | 6661 |
| VALE S A | SPONSORED ADS | 37950E291 |  | 280786 | 16546 | SH |  | SOLE |  | 0 | 0 | 16546 |
| INVESCO EXCH TRADED FD TR II | S INTL QULTY | 46138E214 |  | 561693 | 22708 | SH |  | SOLE |  | 0 | 0 | 22708 |
| DIREXION SHS ETF TR | DAILY FINL BEAR | 25460E240 |  | 207656 | 10771 | SH |  | SOLE |  | 0 | 0 | 10771 |
| GLOBAL X FDS | GLOBX SUPDV US | 37950E291 |  | 232169 | 12356 | SH |  | SOLE |  | 0 | 0 | 12356 |
| ADVISORSHARES TR | PURE US CANNABIS | 00768Y453 |  | 1802987 | 257938 | SH |  | SOLE |  | 0 | 0 | 257938 |
| BROADRIDGE FINL SOLUTIONS IN | COM | 11133T103 |  | 273625 | 2040 | SH |  | SOLE |  | 0 | 0 | 2040 |
| COLLABORATIVE INVESTMNT SER | MOHR GROWTH ETF | 19423L623 |  | 249586 | 12734 | SH |  | SOLE |  | 0 | 0 | 12734 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 207721 | 455 | SH |  | SOLE |  | 0 | 0 | 455 |
| DEVON ENERGY CORP NEW | COM | 25179M103 |  | 4239143 | 68918 | SH |  | SOLE |  | 0 | 0 | 68918 |
| DIREXION SHS ETF TR | DAILY TECH OCT21 | 25460G393 |  | 623106 | 15359 | SH |  | SOLE |  | 0 | 0 | 15359 |
| EOG RES INC | COM | 26875P101 |  | 356961 | 2756 | SH |  | SOLE |  | 0 | 0 | 2756 |
| ENPHASE ENERGY INC | COM | 29355A107 |  | 2277066 | 8594 | SH |  | SOLE |  | 0 | 0 | 8594 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 1211976 | 10988 | SH |  | SOLE |  | 0 | 0 | 10988 |
| FIRST TR EXCHANGE-TRADED FD | LUNT US FACTOR | 33733E872 |  | 299116 | 10721 | SH |  | SOLE |  | 0 | 0 | 10721 |
| FIRST TR EXCHANGE TRADED FD | DJ GLBL DIVID | 33734X200 |  | 245758 | 11181 | SH |  | SOLE |  | 0 | 0 | 11181 |
| FIRST TR EXCHANGE TRADED FD | NASDAQ CYB ETF | 33734X846 |  | 208105 | 5376 | SH |  | SOLE |  | 0 | 0 | 5376 |
| FIRST TR EXCHANGE-TRADED FD | RISNG DIVD ACHIV | 33738R506 |  | 814321 | 18541 | SH |  | SOLE |  | 0 | 0 | 18541 |
| FREEPORT-MCMORAN INC | CL B | 35671D857 |  | 4091634 | 107675 | SH |  | SOLE |  | 0 | 0 | 107675 |
| INVESCO EXCHANGE TRADED FD T | S QUALITY | 46137V241 |  | 615480 | 13988 | SH |  | SOLE |  | 0 | 0 | 13988 |
| INVESCO EXCH TRADED FD TR II | GBL SRT TRM HY | 46138E669 |  | 613856 | 31955 | SH |  | SOLE |  | 0 | 0 | 31955 |
| INVESCO EXCH TRADED FD TR II | FNDMNTL HY CRP | 46138E719 |  | 305130 | 17823 | SH |  | SOLE |  | 0 | 0 | 17823 |
| INVESCO EXCH TRADED FD TR II | SR LN ETF | 46138G508 |  | 550779 | 26828 | SH |  | SOLE |  | 0 | 0 | 26828 |
| INVESCO EXCH TRADED FD TR II | SOLAR ETF | 46138G706 |  | 649713 | 8908 | SH |  | SOLE |  | 0 | 0 | 8908 |
| ISHARES TR | FLTG RATE NT ETF | 46429B655 |  | 298407 | 5929 | SH |  | SOLE |  | 0 | 0 | 5929 |
| ISHARES TR | BROAD USD HIGH | 46435U853 |  | 613149 | 17757 | SH |  | SOLE |  | 0 | 0 | 17757 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 660746 | 12126 | SH |  | SOLE |  | 0 | 0 | 12126 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHT MUNCPL | 46641Q654 |  | 213814 | 4231 | SH |  | SOLE |  | 0 | 0 | 4231 |
| MERCK  CO INC | COM | 58933Y105 |  | 813956 | 7336 | SH |  | SOLE |  | 0 | 0 | 7336 |
| ORACLE CORP | COM | 68389X105 |  | 348353 | 4262 | SH |  | SOLE |  | 0 | 0 | 4262 |
| PIMCO ETF TR | SR LN ACTIVE ETF | 72201R627 |  | 548531 | 11245 | SH |  | SOLE |  | 0 | 0 | 11245 |
| PIMCO ETF TR | 0-5 HIGH YIELD | 72201R783 |  | 551181 | 6175 | SH |  | SOLE |  | 0 | 0 | 6175 |
| PROSHARES TR II | VIX SH TRM FUTRS | 74347Y854 |  | 1002695 | 88110 | SH |  | SOLE |  | 0 | 0 | 88110 |
| RH | COM | 74967X103 |  | 2944167 | 11019 | SH |  | SOLE |  | 0 | 0 | 11019 |
| ROCKET COS INC | COM CL A | 77311W101 |  | 1367065 | 195295 | SH |  | SOLE |  | 0 | 0 | 195295 |
| SPDR INDEX SHS FDS | S GLBDIV ETF | 78463X459 |  | 239044 | 4073 | SH |  | SOLE |  | 0 | 0 | 4073 |
| SPDR SER TR | NUVEEN BLOOMBERG | 78464A284 |  | 425745 | 8694 | SH |  | SOLE |  | 0 | 0 | 8694 |
| SPDR SER TR | S METALS MNG | 78464A755 |  | 283967 | 5701 | SH |  | SOLE |  | 0 | 0 | 5701 |
| SPDR SER TR | S BIOTECH | 78464A870 |  | 354244 | 4268 | SH |  | SOLE |  | 0 | 0 | 4268 |
| SPDR SER TR | BLOOMBERG SHT TE | 78468R408 |  | 612327 | 25261 | SH |  | SOLE |  | 0 | 0 | 25261 |
| SPDR SER TR | BLOOMBERG HIGH Y | 78468R622 |  | 612720 | 6808 | SH |  | SOLE |  | 0 | 0 | 6808 |
| SPDR SER TR | BLOOMBERG 1-3 MO | 78468R663 |  | 715570 | 7823 | SH |  | SOLE |  | 0 | 0 | 7823 |
| SELECT SECTOR SPDR TR | SBI MATERIALS | 81369Y100 |  | 268462 | 3456 | SH |  | SOLE |  | 0 | 0 | 3456 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 331347 | 2439 | SH |  | SOLE |  | 0 | 0 | 2439 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 849687 | 9714 | SH |  | SOLE |  | 0 | 0 | 9714 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 711502 | 1342 | SH |  | SOLE |  | 0 | 0 | 1342 |
| VANECK ETF TRUST | GOLD MINERS ETF | 92189F106 |  | 3285939 | 114652 | SH |  | SOLE |  | 0 | 0 | 114652 |
| VANECK ETF TRUST | HIGH YLD MUNIETF | 92189H409 |  | 421789 | 8344 | SH |  | SOLE |  | 0 | 0 | 8344 |
| YAMANA GOLD INC | COM | 98462Y100 |  | 3432170 | 618409 | SH |  | SOLE |  | 0 | 0 | 618409 |
| ZILLOW GROUP INC | CL A | 98954M101 |  | 2889859 | 92594 | SH |  | SOLE |  | 0 | 0 | 92594 |

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