# EDGAR Filing Document

**Accession Number:** 0000935359
**File Stem:** 0001754960-25-000671
**Filing Date:** 2025-10
**Character Count:** 13212
**Document Hash:** 0ec8d5d770a62792e25a665641aa6056
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001754960-25-000671.hdr.sgml**: 20251015

**ACCESSION NUMBER**: 0001754960-25-000671

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251015

**DATE AS OF CHANGE**: 20251015

**EFFECTIVENESS DATE**: 20251015

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Matthew Goff Investment Advisor, LLC
- **CENTRAL INDEX KEY:** 0000935359

**ORGANIZATION NAME:**
- **EIN:** 456294561
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18053
- **FILM NUMBER:** 251393349

**BUSINESS ADDRESS:**
- **STREET 1:** 11 GREENWAY PLAZA
- **STREET 2:** SUITE1425
- **CITY:** HOUSTON
- **STATE:** TX
- **ZIP:** 77046
- **BUSINESS PHONE:** 713-850-8900

**MAIL ADDRESS:**
- **STREET 1:** 11 GREENWAY PLAZA
- **STREET 2:** SUITE1425
- **CITY:** HOUSTON
- **STATE:** TX
- **ZIP:** 77046

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** GOFF MATTHEW BESHARA                                    /ADV
- **DATE OF NAME CHANGE:** 19950112

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Matthew Goff Investment Advisor LLC<br>**Address:** 11 GREENWAY PLAZA<br>SUITE1425<br>HOUSTON, TX 77046

**Form 13F File Number:** 028-18053

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Aryn Sands<br>**Title:** Agent<br>**Phone:** 844-844-3453

**Signature, Place, and Date of Signing:**

Aryn Sands  Reno, NV  10-15-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 96

**Form 13F Information Table Value Total:** $585104867

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 4066105 | 17561 | SH |  | SOLE |  | 0 | 0 | 17561 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 30544465 | 125414 | SH |  | SOLE |  | 0 | 0 | 125414 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 893090 | 3674 | SH |  | SOLE |  | 0 | 0 | 3674 |
| AMAZON COM INC | COM | 023135106 |  | 2226798 | 10142 | SH |  | SOLE |  | 0 | 0 | 10142 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 17871293 | 53803 | SH |  | SOLE |  | 0 | 0 | 53803 |
| APPLE INC | COM | 037833100 |  | 1858363 | 7298 | SH |  | SOLE |  | 0 | 0 | 7298 |
| AUTODESK INC | COM | 052769106 |  | 363414 | 1144 | SH |  | SOLE |  | 0 | 0 | 1144 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 |  | 352200 | 1200 | SH |  | SOLE |  | 0 | 0 | 1200 |
| BANK AMERICA CORP | COM | 060505104 |  | 25390312 | 492156 | SH |  | SOLE |  | 0 | 0 | 492156 |
| BANK NEW YORK MELLON CORP | COM | 064058100 |  | 29741745 | 272960 | SH |  | SOLE |  | 0 | 0 | 272960 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 46884386 | 93258 | SH |  | SOLE |  | 0 | 0 | 93258 |
| BROADCOM INC | COM | 11135F101 |  | 5336736 | 16176 | SH |  | SOLE |  | 0 | 0 | 16176 |
| CS DISCO INC | COM | 126327105 |  | 691343 | 107019 | SH |  | SOLE |  | 0 | 0 | 107019 |
| CHEVRON CORP NEW | COM | 166764100 |  | 644444 | 4150 | SH |  | SOLE |  | 0 | 0 | 4150 |
| CISCO SYS INC | COM | 17275R102 |  | 5594122 | 81762 | SH |  | SOLE |  | 0 | 0 | 81762 |
| CITIGROUP INC | COM NEW | 172967424 |  | 1988092 | 19587 | SH |  | SOLE |  | 0 | 0 | 19587 |
| COCA COLA CO | COM | 191216100 |  | 480248 | 7241 | SH |  | SOLE |  | 0 | 0 | 7241 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 898132 | 9495 | SH |  | SOLE |  | 0 | 0 | 9495 |
| DISNEY WALT CO | COM | 254687106 |  | 11878421 | 103742 | SH |  | SOLE |  | 0 | 0 | 103742 |
| EOG RES INC | COM | 26875P101 |  | 421529 | 3760 | SH |  | SOLE |  | 0 | 0 | 3760 |
| ENTERPRISE PRODS PARTNERS L | COM | 293792107 |  | 1102611 | 35261 | SH |  | SOLE |  | 0 | 0 | 35261 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 2732756 | 24237 | SH |  | SOLE |  | 0 | 0 | 24237 |
| META PLATFORMS INC | CL A | 30303M102 |  | 257730 | 351 | SH |  | SOLE |  | 0 | 0 | 351 |
| GE HEALTHCARE TECHNOLOGIES I | COMMON STOCK | 36266G107 |  | 1249229 | 16634 | SH |  | SOLE |  | 0 | 0 | 16634 |
| GE VERNOVA INC | COM | 36828A101 |  | 6791614 | 11045 | SH |  | SOLE |  | 0 | 0 | 11045 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 403062 | 1182 | SH |  | SOLE |  | 0 | 0 | 1182 |
| INTEL CORP | COM | 458140100 |  | 10526638 | 313760 | SH |  | SOLE |  | 0 | 0 | 313760 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 545736 | 909 | SH |  | SOLE |  | 0 | 0 | 909 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 14112106 | 74392 | SH |  | SOLE |  | 0 | 0 | 74392 |
| INVESCO EXCH TRADED FD TR II | PFD ETF | 46138E511 |  | 136463 | 11764 | SH |  | SOLE |  | 0 | 0 | 11764 |
| INVESCO EXCH TRADED FD TR II | SR LN ETF | 46138G508 |  | 6889842 | 329185 | SH |  | SOLE |  | 0 | 0 | 329185 |
| INVESCO EXCH TRADED FD TR II | VAR RATE PFD | 46138G870 |  | 10489001 | 424656 | SH |  | SOLE |  | 0 | 0 | 424656 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO BLSH 28 | 46138J643 |  | 1918399 | 93262 | SH |  | SOLE |  | 0 | 0 | 93262 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2027 CB | 46138J783 |  | 3242058 | 164488 | SH |  | SOLE |  | 0 | 0 | 164488 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 CB | 46138J791 |  | 7415271 | 379104 | SH |  | SOLE |  | 0 | 0 | 379104 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 CB | 46138J825 |  | 687611 | 33234 | SH |  | SOLE |  | 0 | 0 | 33234 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 7109562 | 48813 | SH |  | SOLE |  | 0 | 0 | 48813 |
| ISHARES TR | CORE S ETF | 464287200 |  | 396930 | 593 | SH |  | SOLE |  | 0 | 0 | 593 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 3705654 | 30696 | SH |  | SOLE |  | 0 | 0 | 30696 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 17495081 | 84718 | SH |  | SOLE |  | 0 | 0 | 84718 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 235589 | 3610 | SH |  | SOLE |  | 0 | 0 | 3610 |
| ISHARES TR | EXPANDED TECH | 464287515 |  | 455095 | 3957 | SH |  | SOLE |  | 0 | 0 | 3957 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 893149 | 4387 | SH |  | SOLE |  | 0 | 0 | 4387 |
| ISHARES TR | S MC 400GR ETF | 464287606 |  | 306752 | 3199 | SH |  | SOLE |  | 0 | 0 | 3199 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 778497 | 1662 | SH |  | SOLE |  | 0 | 0 | 1662 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 863287 | 6655 | SH |  | SOLE |  | 0 | 0 | 6655 |
| ISHARES TR | U.S. TECH ETF | 464287721 |  | 3467453 | 17704 | SH |  | SOLE |  | 0 | 0 | 17704 |
| ISHARES TR | U.S. REAL ES ETF | 464287739 |  | 6721544 | 69237 | SH |  | SOLE |  | 0 | 0 | 69237 |
| ISHARES TR | US INDUSTRIALS | 464287754 |  | 236259 | 1620 | SH |  | SOLE |  | 0 | 0 | 1620 |
| ISHARES TR | U.S. FINLS ETF | 464287788 |  | 1224456 | 9669 | SH |  | SOLE |  | 0 | 0 | 9669 |
| ISHARES TR | US CONSM STAPLES | 464287812 |  | 1787383 | 26135 | SH |  | SOLE |  | 0 | 0 | 26135 |
| ISHARES TR | CRE U S REIT ETF | 464288521 |  | 938932 | 15990 | SH |  | SOLE |  | 0 | 0 | 15990 |
| ISHARES TR | U.S. PHARMA ETF | 464288836 |  | 262304 | 3615 | SH |  | SOLE |  | 0 | 0 | 3615 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 8440780 | 128046 | SH |  | SOLE |  | 0 | 0 | 128046 |
| ISHARES INC | MSCI EMRG CHN | 46434G764 |  | 6874379 | 101828 | SH |  | SOLE |  | 0 | 0 | 101828 |
| ISHARES TR | IBONDS DEC25 ETF | 46434VBD1 |  | 19162940 | 760736 | SH |  | SOLE |  | 0 | 0 | 760736 |
| ISHARES TR | 0-5YR HI YL CP | 46434V407 |  | 17144707 | 395952 | SH |  | SOLE |  | 0 | 0 | 395952 |
| ISHARES TR | IBONDS DEC2026 | 46435GAA0 |  | 1629425 | 67055 | SH |  | SOLE |  | 0 | 0 | 67055 |
| ISHARES TR | HIGH YLD SYSTM B | 46435G250 |  | 254583 | 5321 | SH |  | SOLE |  | 0 | 0 | 5321 |
| ISHARES TR | IBONDS 27 ETF | 46435UAA9 |  | 3742471 | 153758 | SH |  | SOLE |  | 0 | 0 | 153758 |
| ISHARES TR | IBDS DEC28 ETF | 46435U515 |  | 3632759 | 142349 | SH |  | SOLE |  | 0 | 0 | 142349 |
| ISHARES TR | IBONDS DEC 29 | 46436E205 |  | 3052248 | 130049 | SH |  | SOLE |  | 0 | 0 | 130049 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 459901 | 1458 | SH |  | SOLE |  | 0 | 0 | 1458 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT ETF | 46641Q837 |  | 7438351 | 146626 | SH |  | SOLE |  | 0 | 0 | 146626 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 4356733 | 23497 | SH |  | SOLE |  | 0 | 0 | 23497 |
| ELI LILLY  CO | COM | 532457108 |  | 1480304 | 1940 | SH |  | SOLE |  | 0 | 0 | 1940 |
| MAIN STR CAP CORP | COM | 56035L104 |  | 254360 | 4000 | SH |  | SOLE |  | 0 | 0 | 4000 |
| MARSH  MCLENNAN COS INC | COM | 571748102 |  | 757977 | 3761 | SH |  | SOLE |  | 0 | 0 | 3761 |
| MCDONALDS CORP | COM | 580135101 |  | 608692 | 2003 | SH |  | SOLE |  | 0 | 0 | 2003 |
| MERCK  CO INC | COM | 58933Y105 |  | 9911698 | 118095 | SH |  | SOLE |  | 0 | 0 | 118095 |
| MICROSOFT CORP | COM | 594918104 |  | 60019919 | 115880 | SH |  | SOLE |  | 0 | 0 | 115880 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 372363 | 2342 | SH |  | SOLE |  | 0 | 0 | 2342 |
| NOVARTIS AG | SPONSORED ADR | 66987V109 |  | 11320693 | 88277 | SH |  | SOLE |  | 0 | 0 | 88277 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 2294685 | 12299 | SH |  | SOLE |  | 0 | 0 | 12299 |
| OCCIDENTAL PETE CORP | COM | 674599105 |  | 422861 | 8949 | SH |  | SOLE |  | 0 | 0 | 8949 |
| ORACLE CORP | COM | 68389X105 |  | 23035998 | 81909 | SH |  | SOLE |  | 0 | 0 | 81909 |
| PEPSICO INC | COM | 713448108 |  | 9271142 | 66015 | SH |  | SOLE |  | 0 | 0 | 66015 |
| PHILLIPS 66 | COM | 718546104 |  | 807687 | 5938 | SH |  | SOLE |  | 0 | 0 | 5938 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 6066838 | 39485 | SH |  | SOLE |  | 0 | 0 | 39485 |
| RTX CORPORATION | COM | 75513E101 |  | 12426389 | 74263 | SH |  | SOLE |  | 0 | 0 | 74263 |
| REPUBLIC SVCS INC | COM | 760759100 |  | 223972 | 976 | SH |  | SOLE |  | 0 | 0 | 976 |
| SHELL PLC | SPON ADS | 780259305 |  | 225075 | 3147 | SH |  | SOLE |  | 0 | 0 | 3147 |
| S GLOBAL INC | COM | 78409V104 |  | 425416 | 874 | SH |  | SOLE |  | 0 | 0 | 874 |
| SSGA ACTIVE ETF TR | BLACKSTONE SENR | 78467V608 |  | 9371989 | 225397 | SH |  | SOLE |  | 0 | 0 | 225397 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 |  | 2285540 | 78514 | SH |  | SOLE |  | 0 | 0 | 78514 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 1271982 | 9140 | SH |  | SOLE |  | 0 | 0 | 9140 |
| SELECT SECTOR SPDR TR | SBI CONS STPLS | 81369Y308 |  | 404346 | 5159 | SH |  | SOLE |  | 0 | 0 | 5159 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 827060 | 9257 | SH |  | SOLE |  | 0 | 0 | 9257 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 7635833 | 141746 | SH |  | SOLE |  | 0 | 0 | 141746 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 1005626 | 3568 | SH |  | SOLE |  | 0 | 0 | 3568 |
| SELECT SECTOR SPDR TR | SBI INT-UTILS | 81369Y886 |  | 764592 | 8767 | SH |  | SOLE |  | 0 | 0 | 8767 |
| 3M CO | COM | 88579Y101 |  | 349212 | 2250 | SH |  | SOLE |  | 0 | 0 | 2250 |
| UNILEVER PLC | SPON ADR NEW | 904767704 |  | 11358704 | 191611 | SH |  | SOLE |  | 0 | 0 | 191611 |
| UNION PAC CORP | COM | 907818108 |  | 6151228 | 26024 | SH |  | SOLE |  | 0 | 0 | 26024 |
| VANECK ETF TRUST | MRNGSTR WDE MOAT | 92189F643 |  | 209618 | 2115 | SH |  | SOLE |  | 0 | 0 | 2115 |
| VISA INC | COM CL A | 92826C839 |  | 23850499 | 69865 | SH |  | SOLE |  | 0 | 0 | 69865 |

---