# EDGAR Filing Document

**Accession Number:** 0001517375
**File Stem:** 0001517375-26-000008
**Filing Date:** 2026-2
**Character Count:** 80382
**Document Hash:** 2899e628e064587f0ea43c2112b43661
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001517375-26-000008.hdr.sgml**: 20260226

**ACCESSION NUMBER**: 0001517375-26-000008

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 60

**CONFORMED PERIOD OF REPORT**: 20260226

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Regulation FD Disclosure

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20260226

**DATE AS OF CHANGE**: 20260226

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Sprout Social, Inc.
- **CENTRAL INDEX KEY:** 0001517375
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PREPACKAGED SOFTWARE [7372]
- **ORGANIZATION NAME:** 06 Technology
- **EIN:** 272404165
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39156
- **FILM NUMBER:** 26687927

**BUSINESS ADDRESS:**
- **STREET 1:** 131 SOUTH DEARBORN STREET
- **STREET 2:** SUITE 700
- **CITY:** CHICAGO
- **STATE:** IL
- **ZIP:** 60603
- **BUSINESS PHONE:** 866-878-3231

**MAIL ADDRESS:**
- **STREET 1:** 131 SOUTH DEARBORN STREET
- **STREET 2:** SUITE 700
- **CITY:** CHICAGO
- **STATE:** IL
- **ZIP:** 60603

?xml version='1.0' encoding='ASCII'? spt-20260226

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 8-K** 

**CURRENT REPORT**

**PURSUANT TO SECTION 13 OR 15(d) OF THE**

**SECURITIES EXCHANGE ACT OF 1934**

**Date of report (Date of earliest event reported): February 26, 2026** 

**Sprout Social, Inc.** 

**(Exact Name of Registrant as Specified in its Charter)**

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| | | |
|:---|:---|:---|
| **Delaware** | **001-39156** | **27-2404165** |
| **(State or Other Jurisdiction<br>of Incorporation)** | **(Commission<br>File Number)** | **(IRS Employer<br>Identification No.)** |

---

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| | | | |
|:---|:---|:---|:---|
| **131 South Dearborn St., Suite 700** | **131 South Dearborn St., Suite 700** | **131 South Dearborn St., Suite 700** | **60603** |
| **Chicago** | , | **Illinois** | |
| **(Address of Principal Executive Offices)** | **(Address of Principal Executive Offices)** | **(Address of Principal Executive Offices)** | **(Zip Code)** |

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**(866) 878-3231** 

**(Registrant's telephone number, including area code)**

**Not applicable**

**(Former Name or Former Address, if Changed Since Last Report)**

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

**Securities registered pursuant to Section 12(b) of the Act:**

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| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol(s)** | **Name of each exchange on which registered** |
| Class A Common Stock, $0.0001 par value per share | SPT | The Nasdaq Stock Market LLC |

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Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act**.** ☐

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**Item 2.02. Results of Operations and Financial Condition.** 

On February 26, 2026, Sprout Social, Inc. (the ***"Company"***) issued a press release announcing its results for the quarter and year ended December 31, 2025, and providing its business outlook. A copy of the press release is attached as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

**Item 7.01 Regulation FD Disclosure.**

On February 26, 2026, the Company posted an investor presentation to its website at https://investors.sproutsocial.com (the ***"Investor Presentation"***). A copy of the Investor Presentation is attached as Exhibit 99.2 to this Current Report on Form 8-K and is incorporated herein by reference. The Company expects to use the Investor Presentation, in whole or in part, and possibly with modifications, in connection with presentations to investors, analysts and others.

The information contained in the Investor Presentation is summary information that is intended to be considered in the context of the Company's Securities and Exchange Commission (***"SEC"***) filings and other public announcements that the Company may make, by press release or otherwise, from time to time. The Investor Presentation speaks only as of the date of this Current Report on Form 8-K. The Company undertakes no duty or obligation to publicly update or revise the information contained in the Investor Presentation, although it may do so from time to time. Any such updating may be made through the filing of other reports or documents with the SEC, through press releases or through other public disclosure. In addition, the exhibit furnished herewith contains statements intended as "forward-looking statements" that are subject to the cautionary statements about forward-looking statements set forth in such exhibit. By furnishing the information contained in the Investor Presentation, the Company makes no admission as to the materiality of any information in the Investor Presentation that is required to be disclosed solely by reason of Regulation FD.

The information set forth in Items 2.02 and 7.01 of this Current Report on Form 8-K (including Exhibits 99.1 and 99.2) is furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the ***"Exchange Act"***), or otherwise subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended (the ***"Securities Act"***), nor shall it be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

**Note Regarding Forward-Looking Statements**

Certain statements in this Current Report on Form 8-K constitute "forward-looking statements" within the meaning of the federal securities laws. These statements are based on management's current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While the Company believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including the risks discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on February 26, 2025, as supplemented by the Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 2025 and the Company's Annual Report on Form 10-K for the year ended December 31, 2025 to be filed with the SEC, as well as other factors described from time to time in the Company's other filings with the SEC. Such forward-looking statements are made only as of the date of this Current Report on Form 8-K. The Company undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If it does update one or more forward-looking statements, no inference should be made that the Company will make additional updates with respect to those or other forward-looking statements.

**Item 9.01. Financial Statements and Exhibits.**

(d)<u>Exhibits</u>.

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| | |
|:---|:---|
| **Exhibit No.** | **Description** |
| 99.1 | <u>[Press Release dated February 26, 2026](a4q25earningsrelease.htm)</u> |
| 99.2 | <u>[Investor Presentation dated February 26, 2026](a4q25investorpresentatio.htm)</u> |
| 104 | Cover page interactive data file (embedded within the inline XBRL document). |

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**<u>SIGNATURE</u>**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

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| | |
|:---|:---|
| SPROUT SOCIAL, INC. | SPROUT SOCIAL, INC. |
| By: | /s/ Heidi Jonas |
| Name: | Heidi Jonas |
| Title: | General Counsel and Secretary |

---

Date: February 26, 2026

## Exhibit 99.1

![](a4q25earningsrelease001.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;Sprout Social Announces Fourth Quarter 2025 Financial Results Initiates Non-GAAP 30% Rule of 40 Target By the Fourth Quarter of 2027 Approximated Subscription Revenue Contribution for ≥$30K ARR Customers Grew 22% in 2025 CHICAGO, February 26, 2026 – Sprout Social, Inc. ("Sprout Social", the "Company") (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today announced financial results for its fourth quarter ended December 31, 2025. "Our team delivered strong results in the fourth quarter, highlighted by 15% total RPO growth and strong non-GAAP profitability," said Ryan Barretto, CEO of Sprout Social. "We are announcing a new operating goal of reaching 30% on a non-GAAP basis against a Rule of 40 framework by fourth quarter 2027 as well as making continued investments to expand our reach deeper into the $30K+ customer segment, which has been a solid success for Sprout Social." "Looking back at 2025, we delivered our most meaningful intelligence step-change yet. With Sprout AI, we're using our differentiated social data and proprietary models to help teams move from insight to action faster—starting with Trellis in Listening and expanding across key workflows over time." Fourth Quarter 2025 Financial Highlights Revenue ● Revenue was $120.9 million, up 13% compared to the fourth quarter of 2024. ● Total remaining performance obligations (RPO) of $404.0 million as of December 31, 2025, up 15% year-over-year. ● Current remaining performance obligations (cRPO) of $284.7 million as of December 31, 2025, up 14% year-over-year. Operating Income (Loss) ● GAAP operating loss was ($10.8) million, compared to ($13.7) million in the fourth quarter of 2024. ● Non-GAAP operating income was $11.5 million, compared to $11.4 million in the fourth quarter of 2024. Net Loss ● GAAP net loss was ($10.7) million, compared to ($14.4) million in the fourth quarter of 2024. ● Non-GAAP net income was $11.6 million, compared to $10.7 million in the fourth quarter of 2024. ● GAAP net loss per share was ($0.18) based on 59.3 million weighted-average shares of common stock outstanding, compared to ($0.25) based on 57.5 million weighted-average shares of common stock outstanding in the fourth quarter of 2024. ● Non-GAAP net income per share was $0.20 based on 59.3 million weighted-average shares of common stock outstanding, compared to $0.19 based on 57.5 million weighted-average shares of common stock outstanding in the fourth quarter of 2024. Cash ● Cash and cash equivalents totaled $95.3 million as of December 31, 2025, compared to $90.6 million as of September 30, 2025. ● Net cash provided by operating activities was $10.9 million, compared to $4.1 million in the fourth quarter of 2024. ● Non-GAAP free cash flow was $10.9 million, compared to $6.6 million in the fourth quarter of 2024. See "Use of Non-GAAP Financial Measures" below for definitions of Non-GAAP operating income (loss), Non-GAAP net income (loss), Non-GAAP net income (loss) per share and Non-GAAP free cash flow and the financial tables that

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![](a4q25earningsrelease002.jpg)

accompany this release for reconciliations of our non-GAAP measures to their closest comparable GAAP measures. See "Key Business Metrics" below for how Sprout Social defines RPO, cRPO, the number of customers contributing $30,000 or more in ARR, the number of customers contributing $50,000 or more in ARR, approximated TTM subscription revenue contribution from customers contributing greater than or equal to $30,000 in ARR, dollar-based net retention rate and dollar-based net retention rate excluding SMB customers. Customer Metrics ● Grew number of customers contributing $30,000 or more in ARR to 3,803 customers as of December 31, 2025, up 13% compared to December 31, 2024. ● Grew number of customers contributing $50,000 or more in ARR to 2,022 customers as of December 31, 2025, up 18% compared to December 31, 2024. ● Dollar-based net retention rate was 100% in 2025, compared to 104% in 2024. ● Dollar-based net retention rate excluding small-and-medium-sized business (SMB) customers was 102% in 2025, compared to 108% in 2024. Beginning in the fourth quarter of 2025, we replaced our disclosure of customers with ARR of $10,000 or more with customers with ARR of $30,000 or more. We believe this metric better reflects our strategic focus on larger customers and aligns with how management evaluates performance and allocates resources. Prior-period amounts have been presented for comparability. Q1 2024 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q3 2025 Q4 2025 Number of customers contributing $30,000 or more in ARR 2,992 3,131 3,226 3,374 3,451 3,538 3,711 3,803 Approximated TTM Subscription Revenue Contribution for ≥$30K ARR Customers $174.6 $191.1 $206.2 $219.2 $231.8 $243.3 $255.2 $268.0 Approximated TTM Subscription Revenue Contribution for ≥$30K ARR Customers as a % of Total Subscription Revenue 49.7% 51.5% 53.1% 54.5% 55.9% 56.9% 57.9% 59.1% Recent Customer Highlights ● During the fourth quarter, we had the opportunity to grow with new and existing customers like GE Aerospace, Archer-Daniels-Midland, PulteGroup, Caesars Entertainment, Cox Enterprises, Gibson Brands, and The Knot Worldwide. Recent Business Highlights Sprout Social to host a webinar: Sprout Social Platform Overview and System of Record and Action (register) Sprout Social recently: ● Named a leader in worldwide influencer marketing platforms by IDC MarketScape (link) ● Named the #1 social listening product in G2's 2026 winter reports, achieving 40 top rankings (link) ● Unveiled Trellis, our new proprietary AI agent that turns social data into instant enterprise intelligence (link) ● Announced AI-powered solutions and an expanded Reddit partnership at our quarterly product showcase Breaking Ground (link) ● Recognized by G2's Best Software Awards for the tenth consecutive year (link) First Quarter and 2026 Financial Outlook For the first quarter of 2026, the Company currently expects: ● Total revenue between $119.9 million and $120.7 million.

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![](a4q25earningsrelease003.jpg)

● Non-GAAP operating income between $9.2 million and $10.0 million. ● Non-GAAP net income per share between $0.15 and $0.16 based on approximately 59.8 million weighted-average shares of common stock outstanding. For the full year 2026, the Company currently expects: ● Total revenue between $490.2 million and $495.2 million. ● Non-GAAP operating income between $54.2 million and $59.2 million. ● Non-GAAP net income per share between $0.88 and $0.97 based on approximately 60.8 million weighted-average shares of common stock outstanding. The Company currently expects a Non-GAAP operating margin of approximately 15% by the fourth quarter of fiscal 2026 and initiates a 30% target for a Rule of 40 framework (as defined by year-over-year revenue growth plus current quarter non-GAAP operating margin) by the fourth quarter of fiscal 2027. The Company's first quarter and 2026 financial outlook is based on a number of assumptions that are subject to change and many of which are outside the Company's control. If actual results vary from these assumptions, the Company's expectations may change. There can be no assurance that the Company will achieve these results. The Company does not provide guidance for operating loss, the most directly comparable GAAP measure to non-GAAP operating income, operating margin, the most directly comparable GAAP measure to non-GAAP operating margin, or net loss per share, the most directly comparable GAAP measure to non-GAAP net income per share, and similarly cannot provide a reconciliation between its forecasted non-GAAP operating income, non-GAAP operating margin and non-GAAP net income per share and these comparable GAAP measures without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company's control and may vary greatly between periods and could significantly impact future financial results. Conference Call Information The financial results and business highlights will be discussed on a conference call and webcast scheduled at 4:00 p.m. Central Time (5:00 p.m. Eastern Time) today, February 26, 2026. Online registration for this event conference call can be found at https://events.q4inc.com. The live webcast of the conference call can be accessed from Sprout Social's investor relations website at http://investors.sproutsocial.com. Following completion of the events, a webcast replay will also be available at http://investors.sproutsocial.com for 12 months. About Sprout Social Sprout Social is a global leader in social media management and analytics software, built on the belief that All Business is Social℠. Sprout's intuitive platform puts powerful social data into the hands of tens of thousands of brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, crisis management and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com. Forward-Looking Statements This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "explore," "future," "intend," "long-term model," "may," "medium to longer term goals," "might," "outlook," "plan," "potential," "predict," "project," "should," "strategy," "target," "will," "would," or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our Q1 2026 and full year 2026 financial outlook, our plans and objectives for future operations, growth, initiatives or strategies, including our investments in research and development, and other statements that are not historical fact. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause

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![](a4q25earningsrelease004.jpg)

actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future, including due to risks associated with our strategic focus on enterprise customers; price increases have negatively impacted and price increases and packaging changes may in the future negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms, or if we are unable to renew agreements governing access to the data provided by such APIs on terms acceptable to us or at all; if we are unable to attract potential customers through unpaid channels, or other sources of demand, including expansion opportunities from existing customers and outbound sales efforts or convert prospective customers and expansion opportunities into paid subscriptions, our business and results of operations may be adversely affected; technological advances in AI may in the future disrupt the social media industry, which could significantly reduce the demand for our services or otherwise adversely impact our business or reputation if we are unable to keep pace and navigate this evolving environment; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments; unstable market, economic, and geopolitical conditions, such as recession risks, effects of inflation, tariffs and trade tensions, changes in government spending, labor shortages, supply chain issues, geopolitical instability and uncertainty, and fluctuation in interest rates, have and could continue to adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand; and risks related to ongoing legal proceedings. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption "Risk Factors" and elsewhere in our filings with the Securities and Exchange Commission (the "SEC"), including our Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on February 26, 2025, our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025 filed with the SEC on November 6, 2025 and our Annual Report on Form 10-K for the year ended December 31, 2025, to be filed with the SEC as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current and ongoing instability in market, economic, and political conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law. Use of Non-GAAP Financial Measures We have provided in this press release certain financial information that has not been prepared in accordance with generally accepted accounting principles in the United States ("GAAP"). Our management uses these non-GAAP financial measures internally in analyzing our financial results and believes that these non-GAAP financial measures are useful to investors as additional tools to evaluate ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable financial measures prepared in accordance with GAAP and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. A reconciliation of our historical non-GAAP financial measures to the most directly comparable GAAP measures has been provided in the financial statement tables included in this press release, and investors are encouraged to review these reconciliations. Non-GAAP gross profit. We define non-GAAP gross profit as GAAP gross profit, excluding stock-based compensation expense, amortization expense associated with the acquired developed technology from our acquisitions of Tagger Media, Inc. ("Tagger") and NewsWhip Group Holdings Limited ("NewsWhip"), and restructuring charges. We believe non-GAAP gross profit provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, amortization expense and restructuring charges, which are often unrelated to overall operating performance. Non-GAAP operating income. We define non-GAAP operating income as GAAP loss from operations, excluding stock-based compensation expense, amortization expense associated with the acquired intangible assets from the

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![](a4q25earningsrelease005.jpg)

Tagger and NewsWhip acquisitions, restructuring charges, non-cash losses or gains from lease terminations and modifications, acquisition-related expenses and accretion associated with contingent consideration. We believe non-GAAP operating income provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, amortization expense, restructuring charges, non-cash losses or gains from lease terminations and modifications, acquisition-related expenses and accretion associated with contingent consideration, which are often unrelated to overall operating performance. Non-GAAP operating margin. We define non-GAAP operating margin as non-GAAP operating income (loss) as a percentage of revenue. Non-GAAP net income. We define non-GAAP net income as GAAP net loss, excluding stock-based compensation expense, amortization expense associated with the acquired intangible assets from the Tagger and NewsWhip acquisitions, restructuring charges, non-cash losses or gains from lease terminations and modifications, acquisition-related expenses and accretion associated with contingent consideration. We believe non-GAAP net income provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, amortization expense, restructuring charges, non-cash losses or gains from lease terminations and modifications, acquisition-related expenses and accretion associated with contingent consideration, which are often unrelated to overall operating performance. Non-GAAP net income per share. We define non-GAAP net income per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense, amortization expense associated with the acquired intangible assets from the Tagger and NewsWhip acquisitions, restructuring charges, non-cash losses or gains from lease terminations and modifications, acquisition-related expenses and accretion associated with contingent consideration. We believe non-GAAP net income per share provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, amortization expense, restructuring charges, non-cash losses or gains from lease terminations and modifications, acquisition-related expenses and accretion associated with contingent consideration, which are often unrelated to overall operating performance. Non-GAAP free cash flow. We define non-GAAP free cash flow as net cash provided by operating activities, less expenditures for property and equipment, interest payments on our revolving credit facility, payments related to restructuring charges and acquisition-related costs. Non-GAAP free cash flow does not reflect our future contractual obligations or represent the total increase or decrease in our cash balance for a given period. We believe non-GAAP free cash flow is a useful indicator of liquidity that provides information to management and investors about the amount of cash provided by our core operations that, after expenditures for property and equipment, interest payments on our revolving credit facility, payments related to restructuring charges and acquisition-related costs, is available for strategic initiatives. Non-GAAP sales and marketing expenses, non-GAAP research and development expenses and non-GAAP general and administrative expenses. Non-GAAP sales and marketing expenses, non-GAAP research and development expenses and non-GAAP general and administrative expenses are defined as sales and marketing expenses, research and development expenses and general and administrative expenses, respectively, less stock-based compensation expense, amortization expense associated with the acquired intangible assets from the Tagger and NewsWhip acquisitions, restructuring charges, non-cash losses or gains from lease terminations and modifications and acquisition-related expenses. We believe these non-GAAP measures provide our management and investors with insight into day-to-day operating expenses given that these measures eliminate the effect of stock-based compensation, amortization expense associated with the acquired intangible assets from the Tagger and NewsWhip acquisitions, restructuring charges, non-cash losses or gains from lease terminations and modifications and acquisition-related expenses. Key Business Metrics Remaining performance obligations ("RPO"). RPO, or remaining performance obligations, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in future periods.

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![](a4q25earningsrelease006.jpg)

Current remaining performance obligations ("cRPO"). cRPO, or current RPO, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in the next 12 months. 30% target for a Rule of 40. We define this target as year-over-year revenue growth plus current quarter non-GAAP operating margin equal to 30%. Number of customers contributing $30,000 or more in ARR. We define number of customers contributing $30,000 or more in ARR as those on a paid subscription plan that had $30,000 or more in ARR as of a period end. We view the number of customers that contribute $30,000 or more in ARR as a measure of our ability to scale with our customers and attract larger organizations. We believe this represents potential for future growth, including expanding within our current customer base. Number of customers contributing $50,000 or more in ARR. We define number of customers contributing $50,000 or more in ARR as those on a paid subscription plan that $50,000 or more ARR as of a period end. We view the number of customers that contribute $50,000 or more in ARR as a measure of our ability to scale with large customers and attract sophisticated organizations. We believe this represents potential for future growth, including expanding within our current customer base. Dollar-based net retention rate. We calculate dollar-based net retention rate by dividing the ARR from our customers as of December 31st in the reported year by the ARR from those same customers as of December 31st in the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes ARR from new customers. We use dollar-based net retention to evaluate the long-term value of our customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers. Dollar-based net retention rate excluding SMB customers. We calculate dollar-based net retention rate excluding SMB customers by dividing the ARR from all customers excluding ARR from customers that we have identified or that self-identified as having less than 50 employees as of December 31st in the reported year by the ARR from those same customers as of December 31st of the previous year. This calculation is net of upsells, contraction, cancellation or expansion during the period but excludes ARR from new customers. We used dollar-based net retention excluding SMB customers to evaluate the long-term value of our larger customer relationships, because we believe this metric reflects our ability to retain and expand subscription revenue generated from our existing customers. Approximated TTM Subscription Revenue Contribution for ≥$30K ARR Customers. This metric depicts our approximation of the trailing twelve month subscription revenue contribution from customers contributing greater than or equal to $30,000 in ARR. We calculate this metric by averaging the ARR of these customers as of the end of the applicable quarter and the immediately preceding quarter and dividing by four to derive a quarterly revenue contribution estimate for this customer cohort. This quarterly estimate is then summed over the preceding four quarters to approximate a trailing twelve month revenue contribution for this customer cohort, subject to minor adjustments for rounding. We believe that customers contributing greater than or equal to $30,000 in ARR represent those customers that can benefit the most from our platform given their more sophisticated needs for social media management software as compared to customers below this spending threshold. We believe this metric is useful in measuring our success in serving this particular customer cohort. This metric does not reflect the actual revenue contribution by these customers over the trailing twelve month period, and should not be viewed in isolation as a substitute for revenue or any of our other financial measures presented in accordance with GAAP. We use this metric to approximate revenue contribution over a specified period because the historical data and account mapping is not available to present the actual revenue generated by this cohort of customers over a historical period. While we no longer believe that ARR and number of customers are key performance indicators of Sprout Social's business, these metrics are necessary for an understanding of how we define number of customers contributing $30,000 or more in ARR and number of customers contributing $50,000 or more in ARR. For this purpose, we define ARR as the annualized revenue run-rate of subscription agreements from all customers as of the last date of the specified period and we define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity. We no longer believe that the number of customers contributing over $10,000 in ARR is a key performance indicator of Sprout Social's business due to our evolving customer mix and we will no longer publicly disclose that metric. We believe that customers contributing over $30,000 in ARR and approximated TTM subscription revenue contribution

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from customers contributing greater than or equal to $30,000 in ARR are stronger indicators of Sprout Social's performance in its target customer segments. Availability of Information on Sprout Social's Website and Social Media Profiles Investors and others should note that Sprout Social routinely announces material information to investors and the marketplace using SEC filings, press releases, public conference calls, webcasts and the Sprout Social Investors website. We also intend to use the social media profiles listed below as a means of disclosing information about us to our customers, investors and the public. While not all of the information that the Company posts to the Sprout Social Investors website or to social media profiles is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in Sprout Social to review the information that it shares at the Investors link located at the bottom of the page on www.sproutsocial.com and to regularly follow our social media profiles. Users may automatically receive email alerts and other information about Sprout Social when enrolling an email address by visiting "Email Alerts" in the "Shareholder Services" section of Sprout Social's Investor website at https://investors.sproutsocial.com/. Social Media Profiles: www.twitter.com/SproutSocial www.twitter.com/SproutSocialIR www.facebook.com/SproutSocialInc www.linkedin.com/company/sprout-social-inc-/ www.instagram.com/sproutsocial Contact Media: Kaitlyn Gronek Email: pr@sproutsocial.com Phone: (773) 904-9674 Investors: Alex Kurtz Twitter: @SproutSocialIR Email: investors@sproutsocial.com Phone: (312) 528-9166 Sprout Social, Inc. Consolidated Statements of Operations (Unaudited) (in thousands, except share and per share data) Three Months Ended December 31, 2025 2024 Revenue Subscription $118,504 $105,922 Professional services and other 2,383 1,168 Total revenue 120,887 107,090 Cost of revenue(1) Subscription 26,733 23,094 Professional services and other 406 319

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Total cost of revenue 27,139 23,413 Gross profit 93,748 83,677 Operating expenses Research and development(1) 28,395 27,627 Sales and marketing(1) 47,921 45,889 General and administrative(1) 28,257 23,838 Total operating expenses 104,573 97,354 Loss from operations (10,825) (13,677) Interest expense (817) (656) Interest income 718 878 Other expense, net (98) (620) Loss before income taxes (11,022) (14,075) Income tax expense (281) 342 Net loss $(10,741) $(14,417) Net loss per share attributable to common shareholders, basic and diluted $(0.18) $(0.25) Weighted-average shares outstanding used to compute net loss per share, basic and diluted 59,302,889 57,511,942 (1) Includes stock-based compensation expense as follows: Three Months Ended December 31, 2025 2024 Cost of revenue $745 $1,046 Research and development 6,855 6,640 Sales and marketing 5,062 7,017 General and administrative 7,067 7,750 Total stock-based compensation expense $19,729 $22,453 Sprout Social, Inc. Consolidated Statements of Operations (Unaudited) (in thousands, except share and per share data) Twelve Months Ended December 31, 2025 2024 Revenue

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Subscription $453,014 $402,022 Professional services and other 4,533 3,886 Total revenue 457,547 405,908 Cost of revenue(1) Subscription 101,119 90,305 Professional services and other 1,576 1,170 Total cost of revenue 102,695 91,475 Gross profit 354,852 314,433 Operating expenses Research and development(1) 101,279 102,794 Sales and marketing(1) 190,559 184,122 General and administrative(1) 106,467 87,873 Total operating expenses 398,305 374,789 Loss from operations (43,453) (60,356) Interest expense (2,501) (3,525) Interest income 3,418 3,973 Other expense, net (204) (1,393) Loss before income taxes (42,740) (61,301) Income tax expense 587 670 Net loss $(43,327) $(61,971) Net loss per share attributable to common shareholders, basic and diluted $(0.74) $(1.09) Weighted-average shares outstanding used to compute net loss per share, basic and diluted 58,625,925 56,935,910 (1) Includes stock-based compensation expense as follows: Twelve Months Ended December 31, 2025 2024 Cost of revenue $2,802 $3,936 Research and development 25,162 25,619 Sales and marketing 22,783 31,544 General and administrative 27,972 23,204 Total stock-based compensation expense $78,719 $84,303 Sprout Social, Inc.

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Consolidated Balance Sheets (Unaudited) (in thousands, except share and per share data) December 31, 2025 December 31, 2024 Assets Current assets Cash and cash equivalents $95,268 $86,437 Marketable securities - 3,745 Accounts receivable, net of allowances of $2,719 and $2,169 at December 31, 2025 and December 31, 2024, respectively 100,996 84,033 Deferred Commissions 26,995 20,184 Prepaid expenses and other assets 13,945 15,816 Total current assets 237,204 210,215 Marketable securities, noncurrent - - Property and equipment, net 9,864 10,951 Deferred commissions, net of current portion 57,049 51,653 Operating lease, right-of-use asset 9,810 11,326 Goodwill 167,122 121,315 Intangible assets, net 39,733 21,914 Other assets, net 2,280 967 Total assets $523,062 $428,341 Liabilities and Stockholders' Equity Current liabilities Accounts payable $10,115 $6,984 Deferred revenue 205,639 178,585 Operating lease liability 2,664 3,747 Accrued wages and payroll related benefits 20,549 20,567 Accrued expenses and other 17,294 10,869 Total current liabilities 256,261 220,752 Revolving credit facility 40,000 25,000 Deferred revenue, net of current portion 752 1,101 Operating lease liability, net of current portion 12,055 14,543 Other non-current liabilities 10,572 351 Total liabilities 319,640 261,747

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Stockholders' equity Class A common stock, par value $0.0001 per share; 1,000,000,000 shares authorized; 56,576,444 and 53,607,556 shares issued and outstanding at December 31, 2025, respectively; 54,219,684 and 51,277,740 shares issued and outstanding at December 31, 2024, respectively 5 4 Class B common stock, par value $0.0001 per share; 25,000,000 shares authorized; 6,156,301 and 5,949,357 shares issued and outstanding at December 31, 2025, respectively; 6,687,582 and 6,480,638 shares issued and outstanding at December 31, 2024, respectively 1 1 Additional paid-in capital 638,894 558,391 Treasury stock, at cost (37,768) (37,422) Accumulated other comprehensive loss - 3 Accumulated deficit (397,710) (354,383) Total stockholders' equity 203,422 166,594 Total liabilities and stockholders' equity $523,062 $428,341 Sprout Social, Inc. Consolidated Statements of Cash Flows (Unaudited) (in thousands) Three Months Ended December 31, 2025 2024 Cash flows from operating activities Net loss $(10,741) $(14,417) Adjustments to reconcile net loss to net cash provided by operating activities Depreciation and amortization of property, equipment and software 888 1,064 Amortization of line of credit issuance costs 59 51 Accretion of discount on marketable securities - (23) Amortization of acquired intangible assets 2,408 1,474 Amortization of deferred commissions 6,871 4,698 Amortization of right-of-use operating lease asset 403 467 Stock-based compensation expense 19,729 22,453 Provision for accounts receivable allowances 1,110 236 Loss/(gain) on lease termination and modification - (1,570)

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Accretion of contingent consideration 254 - Other (505) - Changes in operating assets and liabilities, excluding impact from business acquisition Accounts receivable (38,605) (29,908) Prepaid expenses and other current assets 2,258 (729) Deferred commissions (10,964) (13,101) Accounts payable and accrued expenses 5,381 4,650 Deferred revenue 32,994 29,475 Lease liabilities (605) (678) Net cash provided by operating activities 10,935 4,142 Cash flows from investing activities Expenditures for property and equipment (1,054) (888) Payments for business acquisition, net of cash acquired (1,457) - Proceeds from maturity of marketable securities - 4,900 Net cash (used in) provided by investing activities (2,511) 4,012 Cash flows from financing activities Borrowings from line of credit - - Repayments of line of credit (4,000) (5,000) Payments for line of credit issuance costs - - Proceeds from employee stock purchase plan 392 718 Employee taxes paid related to the net share settlement of stock-based awards (185) (309) Net cash used in financing activities (3,793) (4,591) Net increase in cash, cash equivalents, and restricted cash 4,631 3,563 Cash, cash equivalents, and restricted cash Beginning of period 92,572 86,855 End of period $97,203 $90,418 Sprout Social, Inc. Consolidated Statements of Cash Flows (Unaudited) (in thousands) Twelve Months Ended December 31, 2025 2024 Cash flows from operating activities Net loss $(43,327) $(61,971)

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Adjustments to reconcile net loss to net cash provided by operating activities Depreciation and amortization of property, equipment and software 3,783 3,890 Amortization of line of credit issuance costs 229 206 Accretion of discount on marketable securities (7) (406) Amortization of acquired intangible assets 7,030 6,151 Amortization of deferred commissions 24,077 16,347 Amortization of right-of-use operating lease asset 1,517 1,827 Stock-based compensation expense 78,719 84,303 Provision for accounts receivable allowances 3,559 1,709 Loss/(gain) on lease termination and modification 1,175 (1,570) Accretion of contingent consideration 423 - Other (505) - Changes in operating assets and liabilities, excluding impact from business acquisition Accounts receivable (18,267) (22,253) Prepaid expenses and other current assets 1,514 (5,452) Deferred commissions (36,284) (34,219) Accounts payable and accrued expenses 626 3,124 Deferred revenue 22,482 38,230 Lease liabilities (3,317) (3,595) Net cash provided by operating activities 43,427 26,321 Cash flows from investing activities Expenditures for property and equipment (4,106) (2,950) Payments for business acquisition, net of cash acquired (51,790) (1,409) Proceeds from maturity of marketable securities 3,750 45,085 Net cash (used in) provided by investing activities (52,146) 40,726 Cash flows from financing activities Borrowings from line of credit 32,000 - Repayments of line of credit (17,000) (30,000) Payments for line of credit issuance costs (486) - Proceeds from exercise of stock options - 29 Proceeds from employee stock purchase plan 1,336 1,956 Employee taxes paid related to the net share settlement of stock-based awards (346) (2,309) Net cash provided by (used in) financing activities 15,504 (30,324) Net increase in cash, cash equivalents, and restricted cash 6,785 36,723

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Cash, cash equivalents, and restricted cash Beginning of period 90,418 53,695 End of period $97,203 $90,418 The following schedule reflects our non-GAAP financial measures and reconciles our non-GAAP financial measures to the related GAAP financial measures (in thousands, except per share data): Reconciliation of Non-GAAP Financial Measures Three Months Ended December 31, Twelve Months Ended December 31, 2025 2024 2025 2024 Reconciliation of Non-GAAP gross profit Gross profit $93,748 $83,677 $354,852 $314,433 Stock-based compensation expense 745 1,046 2,802 3,936 Amortization of acquired developed technology 1,125 705 3,520 2,820 Restructuring charges - 62 416 62 Non-GAAP gross profit $95,618 $85,490 $361,590 $321,251 Reconciliation of Non-GAAP operating income Loss from operations $(10,825) $(13,677) $(43,453) $(60,356) Stock-based compensation expense 19,729 22,453 78,719 84,303 Amortization of acquired intangible assets 2,328 1,212 6,711 4,851 Restructuring charges - 3,020 2,731 3,020 Loss/(gain) on lease termination and modification - (1,570) 1,175 (1,570) Acquisition-related expenses 25 - 1,805 - Accretion associated with contingent consideration 254 - 423 - Non-GAAP operating income $11,511 $11,438 $48,111 $30,248 Reconciliation of Non-GAAP net income Net loss $(10,741) $(14,417) $(43,327) $(61,971) Stock-based compensation expense 19,729 22,453 78,719 84,303 Amortization of acquired intangible assets 2,328 1,212 6,711 4,851 Restructuring charges - 3,020 2,731 3,020 Loss/(gain) on lease termination and modification - (1,570) 1,175 (1,570) Acquisition-related expenses 25 - 1,805 - Accretion associated with contingent consideration 254 - 423 -

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Non-GAAP net income $11,595 $10,698 $48,237 $28,633 Reconciliation of Non-GAAP net income per share Net loss per share attributable to common shareholders, basic and diluted $(0.18) $(0.25) $(0.74) $(1.09) Stock-based compensation expense 0.33 0.39 1.34 1.48 Amortization of acquired intangible assets 0.04 0.03 0.11 0.09 Restructuring charges - 0.05 0.05 0.05 Loss/(gain) on lease termination and modification - (0.03) 0.02 (0.03) Acquisition-related expenses - - 0.03 - Accretion associated with contingent consideration 0.01 - 0.01 - Non-GAAP net income per share $0.20 $0.19 $0.82 $0.50 Reconciliation of Non-GAAP free cash flow Net cash provided by operating activities $10,935 $4,142 $43,427 $26,321 Expenditures for property and equipment (1,054) (888) (4,106) (2,950) Interest paid on credit facility 813 621 1,889 3,635 Payments related to restructuring charges - 2,682 2,946 2,682 Acquisition-related costs 185 - 1,759 - Non-GAAP free cash flow $10,879 $6,557 $45,915 $29,688

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## Exhibit 99.2

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Investor Presentation 4QFY25 1

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Forward-Looking Statements This presentation contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. In some cases, you can identify forward-looking statements by terms such as "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "explore," "future," "intend," "long-term operating model," "medium to longer term goals," "may," "might," "outlook," "plan," "potential," "predict," "project," "should," "strategy," "target," "will," "would," or the negative of these terms, and similar expressions intended to identify forward-looking statements. However, not all forward-looking statements contain these identifying words. These statements may relate to our market size and growth strategy, our estimated and projected costs, margins, revenue, expenditures and customer and financial growth rates, our Q1 2026 and 2026 financial outlook and performance against our multi-year financial framework, our medium to longer term goals, our plans and objectives for future operations, growth, initiatives or strategies, including our investments in research and development, our expectations about the benefits of the NewsWhip acquisition and other statements that are not historical facts. By their nature, these statements are subject to numerous uncertainties and risks, including factors beyond our control, that could cause actual results, performance or achievement to differ materially and adversely from those anticipated or implied in the forward-looking statements. These assumptions, uncertainties and risks include that, among others: we may not be able to sustain our revenue and customer growth rate in the future, including due to risks associated with our strategic focus on midmarket and enterprise customers; price increases have negatively impacted and pricing and packaging changes may in the future negatively impact demand for our products, customer acquisition and retention and reduce the total number of customers or customer additions; our business would be harmed by any significant interruptions, delays or outages in services from our platform, our API providers, or certain social media platforms, or if we are unable to renew agreements governing access to the data provided by such APIs on terms acceptable to us or at all; if we are unable to attract potential customers through unpaid channels, or other sources of demand, including expansion opportunities from existing customers and outbound sales efforts, or convert prospective customers and expansion opportunities into paid subscriptions, our business and results of operations may be adversely affected; technological advances in AI may in the future disrupt the social media industry, which could significantly reduce the demand for our services or otherwise adversely impact our business or reputation if we are unable to keep pace and navigate this evolving environment; we may be unable to successfully enter new markets, manage our international expansion and comply with any applicable international laws and regulations; we may be unable to integrate acquired businesses or technologies successfully or achieve the expected benefits of such acquisitions and investments; unstable market, economic, and geopolitical conditions, such as recession risks, effects of inflation, trade tensions, changes in government spending, labor shortages, supply chain issues, geopolitical instability and uncertainty, and fluctuating interest rates have and could continue to adversely impact our business and that of our existing and prospective customers, which may result in reduced demand for our products; we may not be able to generate sufficient cash to service our indebtedness; covenants in our credit agreement may restrict our operations, and if we do not effectively manage our business to comply with these covenants, our financial condition could be adversely impacted; any cybersecurity-related attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect our business; changing regulations relating to privacy, information security and data protection could increase our costs, affect or limit how we collect and use personal information and harm our brand; and risks related to ongoing legal proceedings. Additional risks and uncertainties that could cause actual outcomes and results to differ materially from those contemplated by the forward-looking statements are included under the caption "Risk Factors" and elsewhere in our filings with the Securities and Exchange Commission (the "SEC"), including our Annual Report on Form 10-K for the year ended December 31, 2024 filed with the SEC on February 26, 2025, our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025 filed with the SEC on November 6, 2025 and our Annual Report on Form 10-K for the year ended December 31, 2025, to be filed with the SEC, as well as any future reports that we file with the SEC. Moreover, you should interpret many of the risks identified in those reports as being heightened as a result of the current and ongoing instability in market and economic conditions. Forward-looking statements speak only as of the date the statements are made and are based on information available to Sprout Social at the time those statements are made and/or management's good faith belief as of that time with respect to future events. Sprout Social assumes no obligation to update forward-looking statements to reflect events or circumstances after the date they were made, except as required by law. Use of Non-GAAP Financial Measures We have provided in this presentation certain financial information that has not been prepared in accordance with generally accepted accounting principles in the United States ("GAAP"). Our management uses these non-GAAP financial measures internally in analyzing our financial results and believes that use of these non-GAAP financial measures is useful to investors as an additional tool to evaluate ongoing operating results and trends and in comparing our financial results with other companies in our industry, many of which present similar non-GAAP financial measures. Non-GAAP financial measures are not meant to be considered in isolation or as a substitute for comparable financial measures prepared in accordance with GAAP and should be read only in conjunction with our consolidated financial statements prepared in accordance with GAAP. A reconciliation of our historical non-GAAP financial measures to the most directly comparable GAAP measures has been provided in the financial statement tables included at the end of this presentation, and investors are encouraged to review these reconciliations. The Company cannot provide reconciliations between its forecasted non-GAAP measures and the most comparable GAAP measures without unreasonable effort due to the unavailability of reliable estimates for certain items. These items are not within the Company's control and may vary greatly between periods and could significantly impact future financial results. Customer Metrics and Market Data This presentation includes useful customer metrics and other data, which are defined at the back of this presentation. Unless otherwise noted, information in this presentation concerning our industry, including industry statistics and forecasts, competitive position and the markets in which we operate is based on information from independent industry and research organizations, other third-party sources and management estimates. Management estimates are derived from publicly available information released by independent industry analysts and other third party sources, as well as data from our internal research, and are based on assumptions made by us upon reviewing such data, and our experience in, and knowledge of, such industry and markets, which we believe to be reasonable. Projections, forecasts, assumptions and estimates of the future performance of the industry in which we operate and our future performance are necessarily subject to uncertainty and risk due to a variety of factors. We have not independently verified the accuracy or completeness of the information provided by independent industry and research organizations, other third parties or other publicly available information. Accordingly, we make no representations as to the accuracy or completeness of that information nor do we undertake to update such information after the date of this presentation. Disclaimerisclaimer 2

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4Q FY2025 Results 3

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\*All financial metrics are as of or for the quarter ended 12/31/25. Revenue and ACV growth represents year-over-year growth of Q4 2025 over Q4 2024. Fin Reporting Signoff: NAME: Brian Flynn DATE: 2/20/2026 Tens of Thousands Customers in 100+ countries 4 16% ACV Growth 13% Revenue Growth 98% Subscription Revenue 78% Gross Profit

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5 FY2026+ Growth and Profitability Plan Customer Segment Plans $30K ARR and Above Continue Investments in R&D & GTM Expand Customer Share of Wallet Below $30K ARR New Packaging and Product Approach Utilize AI & Automation to Improve LTV to CAC Rule of 40 Target 30% By 4Q 2027 Continued Focus on Growth Opportunities Opportunities To Drive Incremental Operating Leverage See appendix for definition of 30% Rule of 40 target.

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Q4 FY2025 Financial Overview See appendix for definitions of the metrics included on this slide. Non-GAAP Gross Margin, Non-GAAP Operating Margin and Non-GAAP FCF Margin are Non-GAAP financial metrics. See appendix for definitions of these Non-GAAP measures and reconciliations of these measures to their closest comparable GAAP measure. 6 Q4 FY2025 Q4 FY2024 Total Revenue $120.9M $107.1M Customers Contributing ≥$30k in ARR 3,803 3,374 Customers Contributing ≥$50k in ARR 2,022 1,718 Average Contract Value (ACV) $17,015 $14,651 RPO $404.0M $351.5M cRPO $284.7M $249.4M Non-GAAP Gross Margin 79% 80% Non-GAAP Operating Margin 10% 11% Non-GAAP FCF Margin 9% 6%

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Revenue ($ Millions) 7

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Non-GAAP Operating Income (Loss) Non-GAAP Operating Income and Non-GAAP Operating Margin are Non-GAAP financial metrics. See appendix for definitions of these Non-GAAP measures and reconciliations of these measures to their closest comparable GAAP measures. 8 ($ Millions)

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Average Contract Value (ACV) See appendix for a definition of ACV 9

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Broadening Customer Adoption 10 Recent Customer Highlights

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11 Use cases Marketing Benefits ● Reduced costs and complexity through tech stack consolidation ● Increased speed to insight and execution across 50+ global teams ● Improved governance and scalability Products ● 450 users ● Listening ● Employee Advocacy ● Premium Analytics ● Premier Success Customer: Global Information Systems Company Sprout enables this company to: Unify publishing, listening, analytics, and advocacy to drive faster, data-led decisions. Scale global operations with centralized governance that empowers regional teams to replicate and build on proven success. LAND Customer Story Consolidate fragmented point solutions into a single, enterprise-grade social ecosystem. Why Sprout? Maximize ROI by driving efficiency and cost savings through advanced automation and increased platform adoption.

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12 Use cases Marketing, Care Benefits ● Streamlined customer care, with every social channel directly within Salesforce ● Faster decision- making with a single, fully unified data set ● Improved customer experience with secure, comprehensive social support Products ● 90 users ● Guardian ● Premium Analytics ● Premier Success ● Service Cloud Customer: Fortune 50 Technology Company Sprout enables this company to: Streamline social customer care across platforms, providing a stable, long-term solution to replace sunsetted legacy tools. Simplify onboarding and workflow setup through a dedicated partnership that gets new teams up and running quickly. EXPAND Customer Story Activate social insights within Salesforce to ensure consistent customer care and fully consolidated data across all channels. Why Sprout? Unify the agent experience by managing all customer interactions in one place to improve focus and response times.

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13 Use cases Marketing, Care, Media Monitoring Benefits ● Ease of scaling Sprout nationwide across all 50 states and the national team ● Localized Listening insights for every region ● Increased collaboration through an intuitive, easy-to-use platform Products ● 170 users ● Listening ● Premium Analytics ● Guardian ● Premier Success ● NewsWhip Customer: Global Non Profit Sprout enables this company to: Drive brand relevance and audience growth while optimizing workflows for both internal teams and end users. Benchmark brand sentiment by comparing news mentions and negative industry topics against key competitors. LAND Customer Story Structure social intelligence by streamlining queries and predicting content momentum, providing state-level users with a clear listening framework. Why Sprout? Ensure data hygiene through advanced tagging, enabling custom reporting and precise insights scoped by user group.

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Approximate Annual Recurring Revenue Enterprise: Fortune 500 Financial Services Firm Customer Adoption Journey Premium Analytics Premier Success Additional users Additional profiles $309K Started with : Advanced Plan $28K Service Cloud Additional users Employee Advocacy Additional Users $226K $226K $262K Listening Annual Recurring Revenue: We define ARR as the annualized revenue run-rate of subscription agreements of the last date of the specified period. ARR at time of first contract was $28K.

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Approximate Annual Recurring Revenue Enterprise: Global Auto Manufacturer Annual Recurring Revenue: We define ARR as the annualized revenue run-rate of subscription agreements of the last date of the specified period. ARR at time of first contract was $130K. 15 Customer Adoption Journey Employee Advocacy Additional users Service Cloud Additional users Influencer Marketing Additional users $710K Started with : Advanced Plan Premier Success Premium Analytics Listening Additional users New geography

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Annual Recurring Revenue: We define ARR as the annualized revenue run-rate of subscription agreements of the last date of the specified period. ARR at time of first contract was $30K. 16 Approximate Annual Recurring Revenue Midmarket: Consumer Pet Company Customer Adoption Journey Additional users Additional users Additional profiles Listening Premium Analytics Additional users Additional users Additional profiles Advanced Plan Started with :

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(Millions, except per share numbers) 1Q 2026 FY2026 Total Revenue $119.9M - $120.7M $490.2M - $495.2M Non-GAAP Operating Income $9.2M - $10.0M $54.2M - $59.2M Non-GAAP Net Income Per Share $0.15 - $0.16 $0.88 - $0.97 Weighted average shares of common stock outstanding 59.8M 60.8M 17 Guidance

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Approximated TTM Subscription Revenue Contribution for ≥$30K ARR Customers 18 What are top negatives in this slide 1. If investors assumes 200-300 additions this year, guidance implies TTM ARPU grows 1% in FY25 vs 5% in prior year 2. Even on a TTM basis, there is a chance ARPU could be negative y/y or Q/Q - out of our control 4. Lag effects in metrics like the Qtry Average ARR 3. GTM is not focused on net $50K adds, yes other Enterprise OKRs but not specifically this number so we are blind each quarter on the adds 4. Basic physics - we just can't overnight move this segment to 50-60% of revenue - it will take time We use Approximated TTM Subscription Revenue Contribution as an approximation of the trailing twelve month subscription revenue contribution for this customer cohort. This metric does not reflect the actual revenue contribution for this customer cohort and should not be viewed as a substitute for revenue or any other financial measure presented in accordance with GAAP. See the appendix for a full definition for this metric.

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19 What are top negatives in this slide 1. If investors assumes 200-300 additions this year, guidance implies TTM ARPU grows 1% in FY25 vs 5% in prior year 2. Even on a TTM basis, there is a chance ARPU could be negative y/y or Q/Q - out of our control 4. Lag effects in metrics like the Qtry Average ARR 3. GTM is not focused on net $50K adds, yes other Enterprise OKRs but not specifically this number so we are blind each quarter on the adds 4. Basic physics - we just can't overnight move this segment to 50-60% of revenue - it will take time Approximated TTM Subscription Revenue Contribution for ≥$30K ARR Customers as % of Total Subscription Revenue We use Approximated TTM Subscription Revenue Contribution as an approximation of the trailing twelve month subscription revenue contribution for this customer cohort. This metric does not reflect the actual revenue contribution for this customer cohort and should not be viewed as a substitute for revenue or any other financial measure presented in accordance with GAAP. See the appendix for a full definition for this metric.

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Customer Health & Adoption Increasing our focus on customer health and driving improved onboarding and adoption behaviors. Partnerships & Ecosystem Continued partnering with companies like AWS and Salesforce who are able to bring Sprout into larger, strategic accounts. Improved Account Penetration Accessing additional budgets within existing accounts with premium modules and professional services. 20 Growth strategy Win the enterprise Driving increased pipeline creation and strategic logo wins in accounts over $50K in ARR.

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Empowering businesses to operationalize social Disruptive product led model and fast time to value Recurring SaaS model (99% subscription) Durable moats and barriers to entry Social system of record, intelligence and action Highly scalable single code base Experienced leadership team Large and rapidly growing TAM 21 Investment Highlights

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Driven by a world-class executive leadership team Ryan Barretto CEO Joe Del Preto\* CFO Rachael Pfenning Chief of Staff to the CEO Alan Boyce CTO Crystal Boysen CPO, People Heidi Jonas General Counsel Scott Morris CMO Team background: Srinivas Somayajula CPO, Product Lori Jiménez CRO Colleen Geiselhart SVP, Customer Experience \*Joe Del Preto will depart his role as Chief Financial Officer effective March 11, 2026.

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Long Term Operating Model Chart displays year over year growth. Non-GAAP Gross Margin, Non-GAAP Operating Margin and Non-GAAP FCF Margin are Non-GAAP financial metrics. See appendix for definitions of these Non-GAAP measures and reconciliations of these measures to their closest comparable GAAP measure. 2022 2023 2024 4Q25 Medium to Longer Term Goals Revenue Growth 35% 31% 22% 13% >$1B Non-GAAP Gross Margin 77% 78% 79% 79% >80% Non-GAAP Operating Margin -2% 1% 7% 10% >20% Non-GAAP FCF Margin 3% 3% 7% 9% 20-22% Fin Reporting Signoff: NAME: Brian Flynn DATE: 2/20/2026 23

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Corporate Overview Sprout System of Record and Action 24

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Fin Reporting Signoff: NAME: Brian Flynn DATE: 2/20/2026 26 Appendix

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Fin Reporting Signoff: NAME: Brian Flynn DATE: 2/20/2026 27 Appendix

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Fin Reporting Signoff: NAME: Brian Flynn DATE: 2/20/2026 28 Appendix

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Fin Reporting Signoff: NAME: Brian Flynn DATE: 2/20/2026 29 Appendix

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30 Appendix 30% target for a Rule of 40. We define this target as year-over-year revenue growth plus current quarter non-GAAP operating margin equal to 30%. Annual Recurring Revenue (ARR). We define ARR as the annualized revenue run-rate of subscription agreements from all customers of the last date of the specified period. Approximated TTM Subscription Revenue Contribution for ≥$30K ARR Customers. This metric depicts our approximation of the trailing twelve month subscription revenue contribution from customers contributing greater than or equal to $30,000 in ARR. We calculate this metric by averaging the ARR of these customers as of the end of the applicable quarter and the immediately preceding quarter and dividing by four to derive a quarterly revenue contribution estimate for this customer cohort. This quarterly estimate is then summed over the preceding four quarters to approximate a trailing twelve month revenue contribution for this customer cohort, subject to minor adjustments for rounding. We believe that customers contributing greater than or equal to $30,000 in ARR represent those customers that can benefit the most from our platform given their more sophisticated needs for social media management software as compared to customers below this spending threshold. We believe this metric is useful in measuring our success in serving this particular customer cohort. This metric does not reflect the actual revenue contribution by these customers over the trailing twelve month period, and should not be viewed in isolation as a substitute for revenue or any of our other financial measures presented in accordance with GAAP. We use this metric to approximate revenue contribution over a specified period because the historical data and account mapping is not available to present the actual revenue generated by this cohort of customers over a historical period. We no longer believe that the number of customers contributing over $10,000 in ARR is a key performance indicator of Sprout Social's business due to our evolving customer mix and we will no longer publicly disclose that metric. We believe that customers contributing over $30,000 in ARR and approximated TTM subscription revenue contribution from customers contributing greater than or equal to $30,000 in ARR are stronger indicators of Sprout Social's performance in its target customer segments. Average Contract Value (ACV). We define ACV as the ending period total ARR divided by the ending period total customer count. Non-GAAP gross profit. We define non-GAAP gross profit as GAAP gross profit, excluding stock-based compensation expense, amortization expense associated with the acquired developed technology from the Tagger Media, Inc. ("Tagger") and NewsWhip Group Holdings Limited ("NewsWhip") acquisitions and restructuring charges. We believe non-GAAP gross profit provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as it eliminates the effect of stock-based compensation, amortization expense and restructuring charges, which are often unrelated to overall operating performance. Non-GAAP gross margin. We define non-GAAP gross margin as non-GAAP gross profit as a percentage of revenue. Non-GAAP operating income (loss). We define non-GAAP operating income (loss) as GAAP loss from operations, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger and NewsWhip acquisitions, restructuring charges, non-cash (gains)/losses from lease modifications and terminations and accretion associated with contingent consideration. We believe non-GAAP operating income (loss) provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses, amortization expense, restructuring charges, non-cash (gains)/losses from lease modifications and terminations and accretion associated with contingent consideration, which are often unrelated to overall operating performance. Non-GAAP operating margin. We define non-GAAP operating margin as non-GAAP operating income (loss) as a percentage of revenue.

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31 Appendix Non-GAAP net income (loss). We define non-GAAP net income (loss) as GAAP net loss, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger and NewsWhip acquisitions, restructuring charges, non-cash (gains)/losses from lease modifications and terminations and accretion associated with contingent consideration. We believe non-GAAP net income (loss) provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses, amortization expense, restructuring charges, non-cash (gains)/losses from lease modifications and terminations and accretion associated with contingent consideration, which are often unrelated to overall operating performance. Non-GAAP net income (loss) per share. We define non-GAAP net income (loss) per share as GAAP net loss per share attributable to common shareholders, basic and diluted, excluding stock-based compensation expense, acquisition-related expenses, amortization expense associated with the acquired intangible assets from the Tagger and NewsWhip acquisitions, restructuring charges, non-cash (gains)/losses from lease modifications and terminations and accretion associated with contingent consideration. We believe non-GAAP net income (loss) per share provides our management and investors consistency and comparability with our past financial performance and facilitates period-to-period comparisons of operations, as this non-GAAP financial measure eliminates the effect of stock-based compensation, acquisition-related expenses, amortization expense, restructuring charges, non-cash (gains)/losses from lease modifications and terminations and accretion associated with contingent consideration, which are often unrelated to overall operating performance. Non-GAAP free cash flow. We define non-GAAP free cash flow as net cash provided by operating activities less expenditures for property and equipment, acquisition-related costs, interest payments on our revolving credit facility and payments related to restructuring charges. Non-GAAP free cash flow does not reflect our future contractual obligations or represent the total increase or decrease in our cash balance for a given period. We believe non-GAAP free cash flow is a useful indicator of liquidity that provides information to management and investors about the amount of cash provided by our core operations that, after expenditures for property and equipment, acquisition-related costs, interest and payments related to restructuring charges, is available for strategic initiatives. Non-GAAP free cash flow margin (Non-GAAP FCF Margin). We define non-GAAP free cash flow margin as non-GAAP free cash flow as a percentage of revenue. Number of customers contributing $30,000 or more in ARR. We define number of customers contributing $30,000 or more in ARR as those on a paid subscription plan that had $30,000 or more in ARR as of a period end. We view the number of customers that contribute $30,000 or more in ARR as a measure of our ability to scale with our customers and attract larger organizations. We believe this represents potential for future growth, including expanding within our current customer base. Number of customers contributing $50,000 or more in ARR. We define number of customers contributing more than $50,000 in ARR as those on a paid subscription plan that had greater than or equal to $50,000 in ARR as of a period end. We view the number of customers that contribute greater than or equal to $50,000 in ARR as a measure of our ability to scale with large customers and attract sophisticated organizations. We believe this represents potential for future growth, including expanding within our current customer base. Remaining performance obligations ("RPO"). RPO, or remaining performance obligations, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in future periods. Current remaining performance obligations ("cRPO"). cRPO, or current RPO, represents contracted revenue that has not yet been recognized, and includes deferred revenue and amounts that will be invoiced and recognized in the next 12 months. For purposes of the above metrics, we define a customer as a unique account, multiple accounts containing a common non-personal email domain, or multiple accounts governed by a single agreement or entity.

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