# EDGAR Filing Document

**Accession Number:** 0001633877
**File Stem:** 0001628280-25-041590
**Filing Date:** 2025-9
**Character Count:** 13778
**Document Hash:** 874b57992c56657a69b9c75dfa00e4b9
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001628280-25-041590.hdr.sgml**: 20250903

**ACCESSION NUMBER**: 0001628280-25-041590

**CONFORMED SUBMISSION TYPE**: 4

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20250901

**FILED AS OF DATE**: 20250903

**DATE AS OF CHANGE**: 20250903

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** O'Hare Robert
- **CENTRAL INDEX KEY:** 0001633877

**ORGANIZATION NAME:**

**FILING VALUES:**
- **FORM TYPE:** 4
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39888
- **FILM NUMBER:** 251291320

**MAIL ADDRESS:**
- **STREET 1:** C/O AFFIRM HOLDINGS, INC.
- **STREET 2:** 650 CALIFORNIA STREET
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94108
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Affirm Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001820953
- **STANDARD INDUSTRIAL CLASSIFICATION:** PERSONAL CREDIT INSTITUTIONS [6141]
- **ORGANIZATION NAME:** 02 Finance
- **EIN:** 842224323
- **STATE OF INCORPORATION:** NV
- **FISCAL YEAR END:** 0630

**BUSINESS ADDRESS:**
- **STREET 1:** 650 CALIFORNIA STREET
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94108
- **BUSINESS PHONE:** (415) 960-1518

**MAIL ADDRESS:**
- **STREET 1:** 650 CALIFORNIA STREET
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94108

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 4

### STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

[x] Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>O'Hare Robert<br><sub>(Last) (First) (Middle)</sub><br>650 CALIFORNIA STREET<br><sub>(Street)</sub><br>SAN FRANCISCO, CA 94108<br><sub>(City) (State) (Zip)</sub> | **3. Date of Earliest Transaction (Month/Day/Year)**<br>2025-09-01 | **5. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[ ] Director [ ] 10% Owner<br>[X] Officer (give title below) [ ] Other (specify below)<br>_Chief Financial Officer_ |
| **2. Issuer Name and Ticker or Trading Symbol**<br>Affirm Holdings, Inc. [ AFRM ] | **4. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | 3. Transaction Code (V) | 3. Transaction Code (V) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | Code | V | Amount | (A) or (D) | Price | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| Class A Common Stock | 2025-09-01 |  | M |  | 23029 | A | $0 | 23029 | D |  |
| Class A Common Stock | 2025-09-01 |  | F |  | 11697<sup>(1)</sup> | D | $88.46 | 11332 | D |  |
| Class A Common Stock | 2025-09-01 |  | M |  | 11988<sup>(2)</sup> | A | $44.06 | 23320 | D |  |
| Class A Common Stock | 2025-09-02 |  | M |  | 933<sup>(2)</sup> | A | $41.80 | 24253 | D |  |
| Class A Common Stock | 2025-09-02 |  | M |  | 2837<sup>(2)</sup> | A | $17.19 | 27090 | D |  |
| Class A Common Stock | 2025-09-02 |  | M |  | 1280<sup>(2)</sup> | A | $22.30 | 28370 | D |  |
| Class A Common Stock | 2025-09-02 |  | M |  | 2427<sup>(2)</sup> | A | $23.35 | 30797 | D |  |
| Class A Common Stock | 2025-09-02 |  | M |  | 626<sup>(2)</sup> | A | $57.59 | 31423 | D |  |
| Class A Common Stock | 2025-09-02 |  | S |  | 12190<sup>(2)</sup> | D | 82.24<sup>(3)</sup> | 19233 | D |  |
| Class A Common Stock | 2025-09-02 |  | S |  | 8582<sup>(2)</sup> | D | 83.27<sup>(4)</sup> | 10651 | D |  |
| Class A Common Stock | 2025-09-02 |  | S |  | 6700<sup>(2)</sup> | D | 84.09<sup>(5)</sup> | 3951 | D |  |
| Class A Common Stock | 2025-09-02 |  | S |  | 3951<sup>(2)</sup> | D | 85.28<sup>(6)</sup> | 0 | D |  |

---

## Table II - Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | 4. Transaction Code (V) | 4. Transaction Code (V) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 6. Date Exercisable and Expiration Date | 6. Date Exercisable and Expiration Date | 7. Title and Amount of Underlying Securities | 7. Title and Amount of Underlying Securities | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| Restricted Stock Units | <sup>(7)</sup> | 2025-09-01 |  | M |  |  | 1496 | <sup>(8)</sup> | <sup>(8)</sup> | Class A Common Stock | 1496 | $0 | 1994 | D |  |
| Restricted Stock Units | <sup>(7)</sup> | 2025-09-01 |  | M |  |  | 4544 | <sup>(9)</sup> | <sup>(9)</sup> | Class A Common Stock | 4544 | $0 | 12121 | D |  |
| Restricted Stock Units | <sup>(7)</sup> | 2025-09-01 |  | M |  |  | 2102 | <sup>(10)</sup> | <sup>(10)</sup> | Class A Common Stock | 2102 | $0 | 7008 | D |  |
| Restricted Stock Units | <sup>(7)</sup> | 2025-09-01 |  | M |  |  | 5019 | <sup>(11)</sup> | <sup>(11)</sup> | Class A Common Stock | 5019 | $0 | 40150 | D |  |
| Restricted Stock Units | <sup>(7)</sup> | 2025-09-01 |  | M |  |  | 8511 | <sup>(12)</sup> | <sup>(12)</sup> | Class A Common Stock | 8511 | $0 | 25533 | D |  |
| Restricted Stock Units | <sup>(7)</sup> | 2025-09-01 |  | M |  |  | 1357 | <sup>(13)</sup> | <sup>(13)</sup> | Class A Common Stock | 1357 | $0 | 16279 | D |  |
| Stock Option (Right to Buy) | $44.06 | 2025-09-02 |  | M |  |  | 11988<sup>(2)</sup> | <sup>(14)</sup> | 2034-09-16 | Class A Common Stock | 11988 | $0 | 35965 | D |  |
| Stock Option (Right to Buy) | $41.80 | 2025-09-02 |  | M |  |  | 933<sup>(2)</sup> | <sup>(15)</sup> | 2032-03-02 | Class A Common Stock | 933 | $0 | 5596 | D |  |
| Stock Option (Right to Buy) | $17.19 | 2025-09-02 |  | M |  |  | 2837<sup>(2)</sup> | <sup>(16)</sup> | 2032-07-01 | Class A Common Stock | 2837 | $0 | 28370 | D |  |
| Stock Option (Right to Buy) | $22.30 | 2025-09-02 |  | M |  |  | 1280<sup>(2)</sup> | <sup>(17)</sup> | 2032-09-16 | Class A Common Stock | 1280 | $0 | 15357 | D |  |
| Stock Option (Right to Buy) | $23.35 | 2025-09-02 |  | M |  |  | 2427<sup>(2)</sup> | <sup>(18)</sup> | 2033-09-13 | Class A Common Stock | 2427 | $0 | 58230 | D |  |
| Stock Option (Right to Buy) | $57.59 | 2025-09-02 |  | M |  |  | 626<sup>(2)</sup> | <sup>(19)</sup> | <sup>(19)</sup> | Class A Common Stock | 626 | $0 | 23800 | D |  |

---

### Footnotes:

(1) Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2025.

(2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.

(3) Represents the weighted average sale price of the shares sold from $81.69 to $82.68 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

(4) Represents the weighted average sale price of the shares sold from $82.73 to $83.72 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

(5) Represents the weighted average sale price of the shares sold from $83.73 to $84.70 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

(6) Represents the weighted average sale price of the shares sold from $84.75 to $85.50 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

(7) Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.

(8) With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from April 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.

(9) With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from August 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.

(10) With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from October 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.

(11) The RSUs vest as to 25% of the shares on September 1, 2024 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.

(12) The RSUs vest as to 25% of the shares on September 1, 2025 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.

(13) RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of four years beginning December 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.

(14) The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

(15) The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

(16) The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

(17) The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

(18) The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

(19) The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.

**Signature:** /s/ Josh Samples, Attorney-in-Fact  
**Date:** 2025-09-03

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**