# EDGAR Filing Document

**Accession Number:** 0001084683
**File Stem:** 0001084683-23-000002
**Filing Date:** 2023-2
**Character Count:** 13407
**Document Hash:** fafc7f87a5edeaaba69b538c439e2e6c
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001084683-23-000002.hdr.sgml**: 20230215

**ACCESSION NUMBER**: 0001084683-23-000002

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230215

**DATE AS OF CHANGE**: 20230215

**EFFECTIVENESS DATE**: 20230215

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** GREENWOOD GEARHART INC
- **CENTRAL INDEX KEY:** 0001084683
- **IRS NUMBER:** 710656198
- **STATE OF INCORPORATION:** AR
- **FISCAL YEAR END:** 0930

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-04585
- **FILM NUMBER:** 23634929

**BUSINESS ADDRESS:**
- **STREET 1:** POST OFFICE BOX 4278
- **CITY:** FAYETTEVILLE
- **STATE:** AR
- **ZIP:** 72702
- **BUSINESS PHONE:** 4795215353

**MAIL ADDRESS:**
- **STREET 1:** P O BOX 4278
- **CITY:** FAYETTEVILLE
- **STATE:** AR
- **ZIP:** 72702

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** MA GREENWOOD & ASSOCIATES INC
- **DATE OF NAME CHANGE:** 19990420

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** GREENWOOD GEARHART INC<br>**Address:** P O BOX 4278<br>FAYETTEVILLE, AR 72702

**Form 13F File Number:** 028-04585

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Janet D. Anderson<br>**Title:** Director Portfolio Management<br>**Phone:** 4795215353

**Signature, Place, and Date of Signing:**

Janet D. Anderson  Fayetteville, AR  02-15-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 98

**Form 13F Information Table Value Total:** $705785114

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| Amazon.com Inc | Stock | 023135106 |  | 7165047 | 85288 | SH |  | SOLE | 0 | 85288 | 0 | 0 |
| Nasdaq-100 ETF | ETF | 46090E103 |  | 13981260 | 52504 | SH |  | SOLE | 0 | 52504 | 0 | 0 |
| Johnson  Johnson | Stock | 478160104 |  | 10704884 | 60602 | SH |  | SOLE | 0 | 60602 | 0 | 0 |
| Waste Mgmt Inc | Stock | 94106L109 |  | 214141 | 1365 | SH |  | SOLE | 0 | 1365 | 0 | 0 |
| Vanguard Total Stock Market ETF | ETF | 922908769 |  | 265754 | 1390 | SH |  | SOLE | 0 | 1390 | 0 | 0 |
| Bank of the Ozarks Inc | Stock | 06417N103 |  | 993929 | 24811 | SH |  | SOLE | 0 | 24811 | 0 | 0 |
| Royal Dutch Shell PLC | ADR | 780259305 |  | 15312037 | 268874 | SH |  | SOLE | 0 | 268874 | 0 | 0 |
| Procter  Gamble Co | Stock | 742718109 |  | 1213844 | 8009 | SH |  | SOLE | 0 | 8009 | 0 | 0 |
| Coca-Cola Co | Stock | 191216100 |  | 325938 | 5124 | SH |  | SOLE | 0 | 5124 | 0 | 0 |
| United Parcel Service Inc | Stock | 911312106 |  | 322473 | 1855 | SH |  | SOLE | 0 | 1855 | 0 | 0 |
| Vanguard US REIT ETF | ETF | 922908553 |  | 13062981 | 158374 | SH |  | SOLE | 0 | 158373 | 0 | 0 |
| JB Hunt Transport Services Inc | Stock | 445658107 |  | 9162269 | 52548 | SH |  | SOLE | 0 | 52548 | 0 | 0 |
| Merck  Co Inc | Stock | 58933Y105 |  | 16762933 | 151097 | SH |  | SOLE | 0 | 151097 | 0 | 0 |
| S 500 Index | ETF | 78462F103 |  | 385107 | 1007 | SH |  | SOLE | 0 | 1007 | 0 | 0 |
| Diageo PLC | ADR | 25243Q205 |  | 15251469 | 85591 | SH |  | SOLE | 0 | 85591 | 0 | 0 |
| Corning Inc | Stock | 219350105 |  | 10598037 | 331800 | SH |  | SOLE | 0 | 331800 | 0 | 0 |
| Verizon Communications Inc | Stock | 92343V104 |  | 396284 | 10055 | SH |  | SOLE | 0 | 10054 | 0 | 0 |
| Home Depot Inc | Stock | 437076102 |  | 15082398 | 47752 | SH |  | SOLE | 0 | 47751 | 0 | 0 |
| Boston Omaha Corp | Stock | 101044105 |  | 8094425 | 305449 | SH |  | SOLE | 0 | 305449 | 0 | 0 |
| Schwab Intl Equity ETF | ETF | 808524805 |  | 671031 | 20833 | SH |  | SOLE | 0 | 20833 | 0 | 0 |
| Schwab U.S. Large-Cap ETF | ETF | 808524201 |  | 18240454 | 403993 | SH |  | SOLE | 0 | 403993 | 0 | 0 |
| JP Morgan Ultra-short Income ETF | ETF | 46641Q837 |  | 22778470 | 454388 | SH |  | SOLE | 0 | 454388 | 0 | 0 |
| Aon PLC | Stock | G0403H108 |  | 15262351 | 50852 | SH |  | SOLE | 0 | 50852 | 0 | 0 |
| Schwab U.S. Large-Cap Growth ETF | ETF | 808524300 |  | 283856 | 5109 | SH |  | SOLE | 0 | 5109 | 0 | 0 |
| Berkshire Hathaway Inc Class B | Stock | 084670702 |  | 19861062 | 64298 | SH |  | SOLE | 0 | 64298 | 0 | 0 |
| Adobe Systems Inc | Stock | 00724F101 |  | 9042331 | 26868 | SH |  | SOLE | 0 | 26868 | 0 | 0 |
| Comcast Corp New Class A | Stock | 20030N101 |  | 222025 | 6349 | SH |  | SOLE | 0 | 6349 | 0 | 0 |
| Microsoft Corp | Stock | 594918104 |  | 29728998 | 123961 | SH |  | SOLE | 0 | 123961 | 0 | 0 |
| Boeing Co | Stock | 097023105 |  | 1217993 | 6394 | SH |  | SOLE | 0 | 6394 | 0 | 0 |
| NIKE Inc | Stock | 654106103 |  | 10760474 | 91962 | SH |  | SOLE | 0 | 91962 | 0 | 0 |
| Linde PLC | Stock | G5494J103 |  | 243983 | 748 | SH |  | SOLE | 0 | 748 | 0 | 0 |
| Schwab U.S. Large-Cap Value ETF | ETF | 808524409 |  | 465639 | 7053 | SH |  | SOLE | 0 | 7053 | 0 | 0 |
| General Motors Co | Stock | 37045V100 |  | 10175811 | 302479 | SH |  | SOLE | 0 | 302479 | 0 | 0 |
| Teradyne Inc | Stock | 880770102 |  | 7729386 | 88488 | SH |  | SOLE | 0 | 88488 | 0 | 0 |
| Eli Lilly  Co | Stock | 532457108 |  | 332914 | 910 | SH |  | SOLE | 0 | 910 | 0 | 0 |
| Schwab U.S. Mid-Cap ETF | ETF | 808524508 |  | 328312 | 5004 | SH |  | SOLE | 0 | 5004 | 0 | 0 |
| Vanguard International ETF | ETF | 921909768 |  | 15326564 | 296338 | SH |  | SOLE | 0 | 296338 | 0 | 0 |
| iShares Russell 2000 ETF | ETF | 464287655 |  | 261017 | 1497 | SH |  | SOLE | 0 | 1497 | 0 | 0 |
| Desktop Metal | Stock | 25058X105 |  | 1308840 | 962115 | SH |  | SOLE | 0 | 962115 | 0 | 0 |
| iShares 0-3 Month Treasury ETF | ETF | 46436E718 |  | 379531 | 3790 | SH |  | SOLE | 0 | 3790 | 0 | 0 |
| Entergy Corp New Com | Stock | 29364G103 |  | 1116900 | 9928 | SH |  | SOLE | 0 | 9928 | 0 | 0 |
| Homebanc Shares Inc | Stock | 436893200 |  | 6117947 | 268449 | SH |  | SOLE | 0 | 268448 | 0 | 0 |
| Visa Inc | Stock | 92826C839 |  | 11502860 | 55367 | SH |  | SOLE | 0 | 55367 | 0 | 0 |
| Toast Inc | Stock | 888787108 |  | 1411749 | 78300 | SH |  | SOLE | 0 | 78300 | 0 | 0 |
| Benson Hill Inc | Stock | 082490103 |  | 1556252 | 610295 | SH |  | SOLE | 0 | 610295 | 0 | 0 |
| Vanguard Growth ETF | ETF | 922908736 |  | 1864713 | 8750 | SH |  | SOLE | 0 | 8750 | 0 | 0 |
| Phillips 66 | Stock | 718546104 |  | 257078 | 2470 | SH |  | SOLE | 0 | 2470 | 0 | 0 |
| ASML Holding | ADR | N07059210 |  | 7242532 | 13255 | SH |  | SOLE | 0 | 13255 | 0 | 0 |
| Palo Alto Networks Inc | Stock | 697435105 |  | 233171 | 1671 | SH |  | SOLE | 0 | 1671 | 0 | 0 |
| Broadcom Inc | Stock | 11135F101 |  | 247135 | 442 | SH |  | SOLE | 0 | 442 | 0 | 0 |
| Dillard's Inc | Stock | 254067101 |  | 202000 | 625 | SH |  | SOLE | 0 | 625 | 0 | 0 |
| Novartis AG | ADR | 66987V109 |  | 10468277 | 115395 | SH |  | SOLE | 0 | 115395 | 0 | 0 |
| Accenture PLC | Stock | G1151C101 |  | 16572797 | 62106 | SH |  | SOLE | 0 | 62106 | 0 | 0 |
| iShares 1-3 Year Credit Bond ETF | ETF | 464288646 |  | 24835519 | 498505 | SH |  | SOLE | 0 | 498505 | 0 | 0 |
| Zoetis Inc | Stock | 98978V103 |  | 220997 | 1508 | SH |  | SOLE | 0 | 1508 | 0 | 0 |
| Jacobs Engineering Group Inc | Stock | 46982L108 |  | 9241115 | 76963 | SH |  | SOLE | 0 | 76963 | 0 | 0 |
| Stryker Corp | Stock | 863667101 |  | 11875331 | 48574 | SH |  | SOLE | 0 | 48574 | 0 | 0 |
| McDonald's Corp | Stock | 580135101 |  | 1793058 | 6804 | SH |  | SOLE | 0 | 6804 | 0 | 0 |
| Cisco Systems Inc | Stock | 17275R102 |  | 901682 | 18927 | SH |  | SOLE | 0 | 18927 | 0 | 0 |
| ISHARES MSCI USA QUALITY FACTOR ETF | ETF | 46432F339 |  | 344501 | 3023 | SH |  | SOLE | 0 | 3023 | 0 | 0 |
| iShares Semiconductor ETF | ETF | 464287523 |  | 9377712 | 26948 | SH |  | SOLE | 0 | 26948 | 0 | 0 |
| iShares Software ETF | ETF | 464287515 |  | 8562275 | 33465 | SH |  | SOLE | 0 | 33465 | 0 | 0 |
| Union Pacific Corp | Stock | 907818108 |  | 7799123 | 37661 | SH |  | SOLE | 0 | 37661 | 0 | 0 |
| Thermo Fisher Scientific Inc | Stock | 883556102 |  | 12281478 | 22302 | SH |  | SOLE | 0 | 22302 | 0 | 0 |
| JPMorgan Chase  Co | Stock | 46625H100 |  | 11578413 | 86344 | SH |  | SOLE | 0 | 86343 | 0 | 0 |
| iShares Intermediate Credit Bond ETF | ETF | 464288638 |  | 38081854 | 769175 | SH |  | SOLE | 0 | 769175 | 0 | 0 |
| Chevron Corp | Stock | 166764100 |  | 857424 | 4777 | SH |  | SOLE | 0 | 4777 | 0 | 0 |
| ConocoPhillips | Stock | 20825C104 |  | 356382 | 3020 | SH |  | SOLE | 0 | 3020 | 0 | 0 |
| Bank of America Corp | Stock | 060505104 |  | 401996 | 12138 | SH |  | SOLE | 0 | 12137 | 0 | 0 |
| Wal-Mart Stores Inc | Stock | 931142103 |  | 19546847 | 137859 | SH |  | SOLE | 0 | 137859 | 0 | 0 |
| International Business Machines | Stock | 459200101 |  | 574972 | 4081 | SH |  | SOLE | 0 | 4081 | 0 | 0 |
| Oracle Corp | Stock | 68389X105 |  | 793123 | 9703 | SH |  | SOLE | 0 | 9703 | 0 | 0 |
| Raytheon Technologies Corp | Stock | 75513E101 |  | 624796 | 6191 | SH |  | SOLE | 0 | 6191 | 0 | 0 |
| Vanguard High Dividend Yield ETF | ETF | 921946406 |  | 8972665 | 82919 | SH |  | SOLE | 0 | 82919 | 0 | 0 |
| Pfizer Inc | Stock | 717081103 |  | 300676 | 5868 | SH |  | SOLE | 0 | 5868 | 0 | 0 |
| Caterpillar Inc | Stock | 149123101 |  | 12121620 | 50605 | SH |  | SOLE | 0 | 50604 | 0 | 0 |
| Alphabet Inc | Stock | 02079K107 |  | 20552141 | 231598 | SH |  | SOLE | 0 | 231598 | 0 | 0 |
| American Express Co | Stock | 025816109 |  | 1293551 | 8755 | SH |  | SOLE | 0 | 8755 | 0 | 0 |
| Otis Worldwide Corp | Stock | 68902V107 |  | 7979518 | 101898 | SH |  | SOLE | 0 | 101898 | 0 | 0 |
| Tyson Foods Inc | Stock | 902494103 |  | 2009202 | 32276 | SH |  | SOLE | 0 | 32276 | 0 | 0 |
| iShares Core S U.S. Growth ETF | ETF | 464287671 |  | 320781 | 3935 | SH |  | SOLE | 0 | 3935 | 0 | 0 |
| NextEra Energy Partners | Stock | 65341B106 |  | 8002463 | 114170 | SH |  | SOLE | 0 | 114170 | 0 | 0 |
| Liberty Formula One | Stock | 531229854 |  | 9307261 | 155687 | SH |  | SOLE | 0 | 155687 | 0 | 0 |
| Exxon Mobil Corp | Stock | 30231G102 |  | 2619184 | 23746 | SH |  | SOLE | 0 | 23746 | 0 | 0 |
| UnitedHealth Group Inc | Stock | 91324P102 |  | 641518 | 1210 | SH |  | SOLE | 0 | 1210 | 0 | 0 |
| Lowe's Cos Inc | Stock | 548661107 |  | 1332716 | 6689 | SH |  | SOLE | 0 | 6689 | 0 | 0 |
| ARK Innovation ETF | ETF | 00214Q104 |  | 5888585 | 188478 | SH |  | SOLE | 0 | 188478 | 0 | 0 |
| Deere  Co | Stock | 244199105 |  | 13697326 | 31948 | SH |  | SOLE | 0 | 31948 | 0 | 0 |
| Utilities Select ETF | ETF | 81369Y886 |  | 8793395 | 124729 | SH |  | SOLE | 0 | 124729 | 0 | 0 |
| Rayonier Inc COM | REIT | 754907103 |  | 819550 | 24865 | SH |  | SOLE | 0 | 24865 | 0 | 0 |
| PayPal Holdings Inc | Stock | 70450Y103 |  | 6696375 | 94016 | SH |  | SOLE | 0 | 94016 | 0 | 0 |
| Charles Schwab Corp | Stock | 808513105 |  | 22052749 | 264879 | SH |  | SOLE | 0 | 264879 | 0 | 0 |
| Activision Blizzard Inc | Stock | 00507V109 |  | 6654636 | 86931 | SH |  | SOLE | 0 | 86931 | 0 | 0 |
| iShares Core S Mid-Cap ETF | ETF | 464287507 |  | 439756 | 1818 | SH |  | SOLE | 0 | 1818 | 0 | 0 |
| Apple Inc | Stock | 037833100 |  | 32262934 | 248292 | SH |  | SOLE | 0 | 248292 | 0 | 0 |
| Disney (Walt) Co | Stock | 254687106 |  | 9669620 | 111289 | SH |  | SOLE | 0 | 111289 | 0 | 0 |
| iShares Russell 1000 ETF | ETF | 464287622 |  | 352200 | 1673 | SH |  | SOLE | 0 | 1673 | 0 | 0 |
| iShares Russell 1000 Value ETF | ETF | 464287598 |  | 246431 | 1625 | SH |  | SOLE | 0 | 1625 | 0 | 0 |

---