# EDGAR Filing Document

**Accession Number:** 0001991301
**File Stem:** 0001991301-25-000008
**Filing Date:** 2025-11
**Character Count:** 11394
**Document Hash:** 215c4eb502cd1e690b9c8bf784f65857
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001991301-25-000008.hdr.sgml**: 20251117

**ACCESSION NUMBER**: 0001991301-25-000008

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251117

**DATE AS OF CHANGE**: 20251117

**EFFECTIVENESS DATE**: 20251117

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Sterling Financial Group, Inc.
- **CENTRAL INDEX KEY:** 0001991301

**ORGANIZATION NAME:**
- **EIN:** 384105287
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-23377
- **FILM NUMBER:** 251490923

**BUSINESS ADDRESS:**
- **STREET 1:** 201 S LAKE AVE
- **STREET 2:** STE 500
- **CITY:** PASADENA
- **STATE:** CA
- **ZIP:** 91101
- **BUSINESS PHONE:** 626-440-9192

**MAIL ADDRESS:**
- **STREET 1:** 201 S LAKE AVE
- **STREET 2:** STE 500
- **CITY:** PASADENA
- **STATE:** CA
- **ZIP:** 91101

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Sterling Financial Group Inc.<br>**Address:** 201 S LAKE AVE<br>STE 500<br>PASADENA, CA 91101

**Form 13F File Number:** 028-23377

**CRD Number (if applicable):** 000300327

**SEC File Number (if applicable):** 801-114827

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Berkeley Harrison<br>**Title:** Chief Compliance Officer<br>**Phone:** 626-440-9192

**Signature, Place, and Date of Signing:**

Berkeley Harrison  Pasadena, CA  11-17-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 73

**Form 13F Information Table Value Total:** $315538221

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 904332 | 3720 | SH |  | SOLE | 0 | 0 | 0 | 3720 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 589620 | 2421 | SH |  | SOLE | 0 | 0 | 0 | 2421 |
| AMAZON COM INC | COM | 023135106 |  | 1851414 | 8432 | SH |  | SOLE | 0 | 0 | 0 | 8432 |
| AMPLIFY ETF TR | CWP ENHANCED DIV | 032108409 |  | 34134660 | 765866 | SH |  | SOLE | 0 | 0 | 0 | 765866 |
| AMPLIFY ETF TR | CWP INTL ENHANCE | 032108722 |  | 19710627 | 528577 | SH |  | SOLE | 0 | 0 | 0 | 528577 |
| APPLE INC | COM | 037833100 |  | 12996330 | 51040 | SH |  | SOLE | 0 | 0 | 0 | 51040 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1853602 | 3687 | SH |  | SOLE | 0 | 0 | 0 | 3687 |
| BLACKROCK INC | COM | 09290D101 |  | 207525 | 178 | SH |  | SOLE | 0 | 0 | 0 | 178 |
| BROADCOM INC | COM | 11135F101 |  | 598787 | 1815 | SH |  | SOLE | 0 | 0 | 0 | 1815 |
| CHEVRON CORP NEW | COM | 166764100 |  | 717440 | 4620 | SH |  | SOLE | 0 | 0 | 0 | 4620 |
| CISCO SYS INC | COM | 17275R102 |  | 215044 | 3143 | SH |  | SOLE | 0 | 0 | 0 | 3143 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 270284 | 292 | SH |  | SOLE | 0 | 0 | 0 | 292 |
| CVS HEALTH CORP | COM | 126650100 |  | 1167490 | 15486 | SH |  | SOLE | 0 | 0 | 0 | 15486 |
| DIMENSIONAL ETF TRUST | US CORE EQT MKT | 25434V104 |  | 3958494 | 86506 | SH |  | SOLE | 0 | 0 | 0 | 86506 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | 25434V203 |  | 3303395 | 90877 | SH |  | SOLE | 0 | 0 | 0 | 90877 |
| ELI LILLY  CO | COM | 532457108 |  | 293755 | 385 | SH |  | SOLE | 0 | 0 | 0 | 385 |
| EMPIRE ST RLTY OP L P | UNIT LTD PRTNSP | 292102100 |  | 631723 | 84909 | SH |  | SOLE | 0 | 0 | 0 | 84909 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 426322 | 3781 | SH |  | SOLE | 0 | 0 | 0 | 3781 |
| GRAYSCALE ETHEREUM TRUST ETF | SHS | 389638107 |  | 1713500 | 50000 | SH |  | SOLE | 0 | 0 | 0 | 50000 |
| HOME DEPOT INC | COM | 437076102 |  | 335497 | 828 | SH |  | SOLE | 0 | 0 | 0 | 828 |
| INVESCO ACTIVELY MANAGED EXC | ULTRA SHRT DUR | 46090A887 |  | 5438394 | 108261 | SH |  | SOLE | 0 | 0 | 0 | 108261 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 MUNI | 46138J528 |  | 507569 | 20696 | SH |  | SOLE | 0 | 0 | 0 | 20696 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 MUNI | 46138J510 |  | 626275 | 26509 | SH |  | SOLE | 0 | 0 | 0 | 26509 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2027 MUNI | 46138J494 |  | 671920 | 28399 | SH |  | SOLE | 0 | 0 | 0 | 28399 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2028 MUNI | 46138J486 |  | 757311 | 32343 | SH |  | SOLE | 0 | 0 | 0 | 32343 |
| INVESCO EXCH TRD SLF IDX FD | BULETSHS 2029 | 46138J577 |  | 385060 | 20471 | SH |  | SOLE | 0 | 0 | 0 | 20471 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2029 MUNI | 46138J478 |  | 4781492 | 206991 | SH |  | SOLE | 0 | 0 | 0 | 206991 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO 30 CORP | 46138J460 |  | 456875 | 27034 | SH |  | SOLE | 0 | 0 | 0 | 27034 |
| INVESCO EXCH TRD SLF IDX FD | INVSC 30 MUNI BD | 46138J445 |  | 772132 | 35225 | SH |  | SOLE | 0 | 0 | 0 | 35225 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2027 CB | 46138J783 |  | 384641 | 19515 | SH |  | SOLE | 0 | 0 | 0 | 19515 |
| INVESCO EXCH TRD SLF IDX FD | INVSCO BLSH 28 | 46138J643 |  | 20097397 | 977025 | SH |  | SOLE | 0 | 0 | 0 | 977025 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHS 2032 | 46139W858 |  | 19935430 | 954762 | SH |  | SOLE | 0 | 0 | 0 | 954762 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHS 32 MUN | 46139W833 |  | 845728 | 33863 | SH |  | SOLE | 0 | 0 | 0 | 33863 |
| INVESCO EXCH TRD SLF IDX FD | INVESCO BULLETSH | 46139W791 |  | 3937276 | 154131 | SH |  | SOLE | 0 | 0 | 0 | 154131 |
| INVESCO EXCH TRD SLF IDX FD | INVESCO BULLETSH | 46139W825 |  | 507443 | 23635 | SH |  | SOLE | 0 | 0 | 0 | 23635 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHARES 203 | 46139W783 |  | 498805 | 23730 | SH |  | SOLE | 0 | 0 | 0 | 23730 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHARE 2034 | 46139W767 |  | 755738 | 31062 | SH |  | SOLE | 0 | 0 | 0 | 31062 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2025 CB | 46138J825 |  | 342088 | 16534 | SH |  | SOLE | 0 | 0 | 0 | 16534 |
| INVESCO EXCH TRD SLF IDX FD | BULSHS 2026 CB | 46138J791 |  | 342707 | 17521 | SH |  | SOLE | 0 | 0 | 0 | 17521 |
| INVESCO EXCH TRD SLF IDX FD | BULETSHS 2031 CP | 46138J429 |  | 434881 | 26072 | SH |  | SOLE | 0 | 0 | 0 | 26072 |
| INVESCO EXCH TRD SLF IDX FD | BULLETSHS 31 MUN | 46138J411 |  | 762033 | 36270 | SH |  | SOLE | 0 | 0 | 0 | 36270 |
| INVESCO EXCHANGE TRADED FD T | S QUALITY | 46137V241 |  | 40604584 | 554026 | SH |  | SOLE | 0 | 0 | 0 | 554026 |
| INVESCO EXCHANGE TRADED FD T | S SMLCP MOMENT | 46137V498 |  | 4589580 | 62384 | SH |  | SOLE | 0 | 0 | 0 | 62384 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 1248169 | 2079 | SH |  | SOLE | 0 | 0 | 0 | 2079 |
| ISHARES TR | CORE S ETF | 464287200 |  | 263035 | 393 | SH |  | SOLE | 0 | 0 | 0 | 393 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 |  | 1510841 | 8545 | SH |  | SOLE | 0 | 0 | 0 | 8545 |
| ISHARES TR | RUSSELL 3000 ETF | 464287689 |  | 1769650 | 4670 | SH |  | SOLE | 0 | 0 | 0 | 4670 |
| ISHARES TR | SELECT DIVID ETF | 464287168 |  | 1659018 | 11675 | SH |  | SOLE | 0 | 0 | 0 | 11675 |
| ISHARES TR | IBONDS 2026 TERM | 46436E528 |  | 25375527 | 1084888 | SH |  | SOLE | 0 | 0 | 0 | 1084888 |
| ISHARES TR | INTL EQTY FACTOR | 46434V274 |  | 29020314 | 808140 | SH |  | SOLE | 0 | 0 | 0 | 808140 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHT MUNCPL | 46641Q654 |  | 2923980 | 57288 | SH |  | SOLE | 0 | 0 | 0 | 57288 |
| J P MORGAN EXCHANGE TRADED F | ACTIVE GROWTH | 46654Q609 |  | 31860945 | 339850 | SH |  | SOLE | 0 | 0 | 0 | 339850 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 483870 | 1534 | SH |  | SOLE | 0 | 0 | 0 | 1534 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 471254 | 944 | SH |  | SOLE | 0 | 0 | 0 | 944 |
| MARRIOTT INTL INC NEW | CL A | 571903202 |  | 452905 | 1739 | SH |  | SOLE | 0 | 0 | 0 | 1739 |
| META PLATFORMS INC | CL A | 30303M102 |  | 791692 | 1078 | SH |  | SOLE | 0 | 0 | 0 | 1078 |
| MICROSOFT CORP | COM | 594918104 |  | 2075599 | 4007 | SH |  | SOLE | 0 | 0 | 0 | 4007 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 288830 | 1817 | SH |  | SOLE | 0 | 0 | 0 | 1817 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 2858303 | 15319 | SH |  | SOLE | 0 | 0 | 0 | 15319 |
| PALO ALTO NETWORKS INC | COM | 697435105 |  | 494389 | 2428 | SH |  | SOLE | 0 | 0 | 0 | 2428 |
| PEPSICO INC | COM | 713448108 |  | 283267 | 2017 | SH |  | SOLE | 0 | 0 | 0 | 2017 |
| QUALCOMM INC | COM | 747525103 |  | 208283 | 1252 | SH |  | SOLE | 0 | 0 | 0 | 1252 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 4272368 | 6413 | SH |  | SOLE | 0 | 0 | 0 | 6413 |
| SPDR SERIES TRUST | PORTFOLIO LN COR | 78464A367 |  | 212864 | 9207 | SH |  | SOLE | 0 | 0 | 0 | 9207 |
| SPDR SERIES TRUST | PORTFOLIO S | 78464A854 |  | 2350200 | 30000 | SH |  | SOLE | 0 | 0 | 0 | 30000 |
| STRATEGY INC | CL A NEW | 594972408 |  | 1361982 | 4227 | SH |  | SOLE | 0 | 0 | 0 | 4227 |
| TAIWAN SEMICONDUCTOR MFG LTD | SPONSORED ADS | 874039100 |  | 284597 | 1019 | SH |  | SOLE | 0 | 0 | 0 | 1019 |
| TESLA INC | COM | 88160R101 |  | 1186513 | 2668 | SH |  | SOLE | 0 | 0 | 0 | 2668 |
| THE CIGNA GROUP | COM | 125523100 |  | 4540802 | 15753 | SH |  | SOLE | 0 | 0 | 0 | 15753 |
| TJX COS INC NEW | COM | 872540109 |  | 234444 | 1622 | SH |  | SOLE | 0 | 0 | 0 | 1622 |
| UNION PAC CORP | COM | 907818108 |  | 461394 | 1952 | SH |  | SOLE | 0 | 0 | 0 | 1952 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 1836582 | 10520 | SH |  | SOLE | 0 | 0 | 0 | 10520 |
| VISA INC | COM CL A | 92826C839 |  | 441404 | 1293 | SH |  | SOLE | 0 | 0 | 0 | 1293 |

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