# EDGAR Filing Document

**Accession Number:** 0001802224
**File Stem:** 0001802224-26-000006
**Filing Date:** 2026-5
**Character Count:** 16223
**Document Hash:** 6d5e2c88328cf5de7b39cf4aea5ff862
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001802224-26-000006.hdr.sgml**: 20260507

**ACCESSION NUMBER**: 0001802224-26-000006

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20260331

**FILED AS OF DATE**: 20260507

**DATE AS OF CHANGE**: 20260507

**EFFECTIVENESS DATE**: 20260507

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** JSF Financial, LLC
- **CENTRAL INDEX KEY:** 0001802224

**ORGANIZATION NAME:**
- **EIN:** 954567899
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19902
- **FILM NUMBER:** 26953321

**BUSINESS ADDRESS:**
- **STREET 1:** 6300 WILSHIRE BOULEVARD
- **STREET 2:** SUITE 2100
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90048
- **BUSINESS PHONE:** 323-866-0833

**MAIL ADDRESS:**
- **STREET 1:** 6300 WILSHIRE BOULEVARD
- **STREET 2:** SUITE 2100
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90048

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 03-31-2026

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** JSF Financial LLC<br>**Address:** 6300 WILSHIRE BOULEVARD<br>SUITE 2100<br>LOS ANGELES, CA 90048

**Form 13F File Number:** 028-19902

**CRD Number (if applicable):** 000114025

**SEC File Number (if applicable):** 801-71250

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Shari Fishman<br>**Title:** Chief Compliance Officer<br>**Phone:** 323-866-0833

**Signature, Place, and Date of Signing:**

Shari Fishman  Los Angeles, CA  05-07-2026<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 126

**Form 13F Information Table Value Total:** $510079489

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ISHARES TR | CORE S ETF | 464287200 |  | 83122474 | 127252 | SH |  | SOLE |  | 1110 | 0 | 126142 |
| AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 |  | 56989607 | 671730 | SH |  | SOLE |  | 5019 | 0 | 666711 |
| CAPITAL GROUP GROWTH ETF | SHS CREATION UNI | 14020G101 |  | 42754131 | 1063800 | SH |  | SOLE |  | 5908 | 0 | 1057892 |
| FIRST TR EXCHANGE TRADED FD | SMID RISNG ETF | 33741X102 |  | 35157021 | 891631 | SH |  | SOLE |  | 5383 | 0 | 886248 |
| ISHARES TR | RUS TP200 VL ETF | 464289420 |  | 25929373 | 279803 | SH |  | SOLE |  | 42 | 0 | 279761 |
| APPLE INC | COM | 037833100 |  | 21036397 | 82889 | SH |  | SOLE |  | 1208 | 0 | 81681 |
| ISHARES TR | RUS TP200 GR ETF | 464289438 |  | 19623839 | 78861 | SH |  | SOLE |  | 0 | 0 | 78861 |
| ISHARES GOLD TR | ISHARES NEW | 464285204 |  | 18969211 | 215168 | SH |  | SOLE |  | 1485 | 0 | 213683 |
| ISHARES TR | 0-5 YR TIPS ETF | 46429B747 |  | 14787570 | 142972 | SH |  | SOLE |  | 3157 | 0 | 139815 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 13713207 | 23759 | SH |  | SOLE |  | 390 | 0 | 23369 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 12461329 | 137649 | SH |  | SOLE |  | 0 | 0 | 137649 |
| INVESCO EXCHANGE TRADED FD T | S 500 TOP 50 | 46137V233 |  | 9781094 | 179305 | SH |  | SOLE |  | 0 | 0 | 179305 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 9024033 | 51743 | SH |  | SOLE |  | 689 | 0 | 51054 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 6255968 | 21755 | SH |  | SOLE |  | 744 | 0 | 21012 |
| MICROSOFT CORP | COM | 594918104 |  | 5811822 | 15700 | SH |  | SOLE |  | 101 | 0 | 15599 |
| BNY MELLON ETF TRUST II | DYNAMIC VALUE | 05613H100 |  | 5538653 | 186738 | SH |  | SOLE |  | 660 | 0 | 186078 |
| AMAZON COM INC | COM | 023135106 |  | 4847432 | 23275 | SH |  | SOLE |  | 992 | 0 | 22283 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 4775736 | 11200 | SH |  | SOLE |  | 316 | 0 | 10884 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 |  | 4510301 | 55973 | SH |  | SOLE |  | 0 | 0 | 55973 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 4103390 | 8563 | SH |  | SOLE |  | 245 | 0 | 8318 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 3864635 | 68183 | SH |  | SOLE |  | 1662 | 0 | 66521 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 3794478 | 26641 | SH |  | SOLE |  | 1056 | 0 | 25585 |
| SELECT SECTOR SPDR TR | STATE STREET TEC | 81369Y803 |  | 3231598 | 24316 | SH |  | SOLE |  | 40 | 0 | 24276 |
| SPDR SERIES TRUST | STATE STREET SPD | 78464A854 |  | 3141940 | 41050 | SH |  | SOLE |  | 58 | 0 | 40992 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 3079520 | 10469 | SH |  | SOLE |  | 100 | 0 | 10369 |
| DOUBLEVERIFY HLDGS INC | COM | 25862V105 |  | 3009895 | 316831 | SH |  | SOLE |  | 0 | 0 | 316831 |
| SELECT SECTOR SPDR TR | STATE STREET CON | 81369Y308 |  | 2656858 | 32409 | SH |  | SOLE |  | 162 | 0 | 32247 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 2627269 | 27021 | SH |  | SOLE |  | 1286 | 0 | 25736 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 2454699 | 8557 | SH |  | SOLE |  | 0 | 0 | 8557 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 2285077 | 32761 | SH |  | SOLE |  | 0 | 0 | 32761 |
| BROADCOM INC | COM | 11135F101 |  | 2227838 | 7198 | SH |  | SOLE |  | 132 | 0 | 7066 |
| WALMART INC | COM | 931142103 |  | 2164163 | 17414 | SH |  | SOLE |  | 116 | 0 | 17298 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 2066651 | 12181 | SH |  | SOLE |  | 50 | 0 | 12131 |
| COSTCO WHOLESALE CORPORATION | COM | 22160K105 |  | 1989203 | 1996 | SH |  | SOLE |  | 0 | 0 | 1996 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 1955038 | 28951 | SH |  | SOLE |  | 359 | 0 | 28591 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 1818235 | 14627 | SH |  | SOLE |  | 886 | 0 | 13740 |
| STATE STR SPDR S 500 ETF T | TR UNIT | 78462F103 |  | 1766489 | 2716 | SH |  | SOLE |  | 0 | 0 | 2716 |
| DISNEY WALT CO | COM | 254687106 |  | 1642388 | 17041 | SH |  | SOLE |  | 0 | 0 | 17041 |
| CASEYS GEN STORES INC | COM | 147528103 |  | 1540966 | 2117 | SH |  | SOLE |  | 11 | 0 | 2106 |
| CENTERPOINT ENERGY INC | COM | 15189T107 |  | 1430498 | 33144 | SH |  | SOLE |  | 182 | 0 | 32962 |
| WOODWARD INC | COM | 980745103 |  | 1417015 | 3959 | SH |  | SOLE |  | 21 | 0 | 3938 |
| NISOURCE INC | COM | 65473P105 |  | 1408694 | 30191 | SH |  | SOLE |  | 163 | 0 | 30028 |
| TRAVELERS COMPANIES INC | COM | 89417E109 |  | 1404987 | 4817 | SH |  | SOLE |  | 24 | 0 | 4793 |
| CARDINAL HEALTH INC | COM | 14149Y108 |  | 1397083 | 6612 | SH |  | SOLE |  | 31 | 0 | 6581 |
| MCKESSON CORP | COM | 58155Q103 |  | 1377458 | 1592 | SH |  | SOLE |  | 8 | 0 | 1584 |
| FABRINET | SHS | G3323L100 |  | 1372119 | 2631 | SH |  | SOLE |  | 14 | 0 | 2617 |
| CBOE GLOBAL MKTS INC | COM | 12503M108 |  | 1371826 | 4881 | SH |  | SOLE |  | 25 | 0 | 4856 |
| VISA INC | COM CL A | 92826C839 |  | 1353228 | 4477 | SH |  | SOLE |  | 67 | 0 | 4410 |
| GILEAD SCIENCES INC | COM | 375558103 |  | 1345123 | 9651 | SH |  | SOLE |  | 48 | 0 | 9603 |
| FLEXTRONICS INTL LTD | ORD | Y2573F102 |  | 1342192 | 20504 | SH |  | SOLE |  | 106 | 0 | 20398 |
| AB ACTIVE ETFS INC | CALIFORNIA INTER | 00039J772 |  | 1311259 | 52517 | SH |  | SOLE |  | 12349 | 0 | 40169 |
| MARTIN MARIETTA MATLS INC | COM | 573284106 |  | 1302469 | 2213 | SH |  | SOLE |  | 11 | 0 | 2202 |
| FIDELITY COVINGTON TRUST | MSCI INFO TECH I | 316092808 |  | 1287160 | 6187 | SH |  | SOLE |  | 0 | 0 | 6187 |
| HCA HEALTHCARE INC | COM | 40412C101 |  | 1275968 | 2696 | SH |  | SOLE |  | 14 | 0 | 2682 |
| JABIL INC | COM | 466313103 |  | 1272899 | 4792 | SH |  | SOLE |  | 25 | 0 | 4767 |
| OREILLY AUTOMOTIVE INC | COM | 67103H107 |  | 1237139 | 13402 | SH |  | SOLE |  | 67 | 0 | 13335 |
| OMEGA HEALTHCARE INVS INC | COM | 681936100 |  | 1234146 | 28164 | SH |  | SOLE |  | 147 | 0 | 28017 |
| BERKLEY W R CORP | COM | 084423102 |  | 1227804 | 18525 | SH |  | SOLE |  | 96 | 0 | 18429 |
| KLA CORP | COM NEW | 482480100 |  | 1197202 | 813 | SH |  | SOLE |  | 4 | 0 | 809 |
| AMPHENOL CORP | CL A | 032095101 |  | 1175515 | 9304 | SH |  | SOLE |  | 47 | 0 | 9257 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 1160996 | 20444 | SH |  | SOLE |  | 2413 | 0 | 18031 |
| MICRON TECHNOLOGY INC | COM | 595112103 |  | 1125592 | 3332 | SH |  | SOLE |  | 0 | 0 | 3332 |
| ISHARES TR | MSCI EAFE ETF | 464287465 |  | 1112724 | 11456 | SH |  | SOLE |  | 0 | 0 | 11456 |
| RAYMOND JAMES FINL INC | COM | 754730109 |  | 1103513 | 7621 | SH |  | SOLE |  | 40 | 0 | 7581 |
| CACI INTL INC | CL A | 127190304 |  | 1096986 | 2017 | SH |  | SOLE |  | 10 | 0 | 2007 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 1092902 | 5176 | SH |  | SOLE |  | 0 | 0 | 5176 |
| MUELLER INDS INC | COM | 624756102 |  | 1068702 | 9645 | SH |  | SOLE |  | 50 | 0 | 9595 |
| SELECT SECTOR SPDR TR | STATE STREET COM | 81369Y852 |  | 1065387 | 9610 | SH |  | SOLE |  | 43 | 0 | 9567 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 1007602 | 4063 | SH |  | SOLE |  | 0 | 0 | 4063 |
| TESLA INC | COM | 88160R101 |  | 998149 | 2685 | SH |  | SOLE |  | 0 | 0 | 2685 |
| HOME DEPOT INC | COM | 437076102 |  | 985166 | 2995 | SH |  | SOLE |  | 0 | 0 | 2995 |
| J P MORGAN EXCHANGE TRADED F | HEDGED EQUITY LA | 46654Q724 |  | 972051 | 15210 | SH |  | SOLE |  | 0 | 0 | 15210 |
| ISHARES TR | CORE HIGH DV ETF | 46429B663 |  | 968073 | 7133 | SH |  | SOLE |  | 0 | 0 | 7133 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 966110 | 1142 | SH |  | SOLE |  | 0 | 0 | 1142 |
| BRAZE INC | COM CL A | 10576N102 |  | 910354 | 38558 | SH |  | SOLE |  | 0 | 0 | 38558 |
| ELI LILLY  CO | COM | 532457108 |  | 908065 | 987 | SH |  | SOLE |  | 0 | 0 | 987 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 826321 | 3380 | SH |  | SOLE |  | 0 | 0 | 3380 |
| J P MORGAN EXCHANGE TRADED F | NASDAQ EQT PREM | 46654Q203 |  | 752290 | 13550 | SH |  | SOLE |  | 0 | 0 | 13550 |
| PROCTER  GAMBLE CO | COM | 742718109 |  | 749028 | 5186 | SH |  | SOLE |  | 0 | 0 | 5186 |
| META PLATFORMS INC | CL A | 30303M102 |  | 717516 | 1254 | SH |  | SOLE |  | 0 | 0 | 1254 |
| DEERE  CO | COM | 244199105 |  | 693119 | 1230 | SH |  | SOLE |  | 0 | 0 | 1230 |
| FIDELITY WISE ORIGIN BITCOIN | SHS | 315948109 |  | 671702 | 11379 | SH |  | SOLE |  | 0 | 0 | 11379 |
| NETFLIX INC. | COM | 64110L106 |  | 621417 | 6463 | SH |  | SOLE |  | 0 | 0 | 6463 |
| PALO ALTO NETWORKS INC | COM | 697435105 |  | 576831 | 3598 | SH |  | SOLE |  | 0 | 0 | 3598 |
| CAPITAL GROUP INTL FOCUS EQT | SHS CREATION UNI | 14019W109 |  | 569777 | 19321 | SH |  | SOLE |  | 0 | 0 | 19321 |
| AT INC | COM | 00206R102 |  | 559887 | 19313 | SH |  | SOLE |  | 0 | 0 | 19313 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 549814 | 2573 | SH |  | SOLE |  | 0 | 0 | 2573 |
| ISHARES TR | SP SMCP600VL ETF | 464287879 |  | 549558 | 4640 | SH |  | SOLE |  | 0 | 0 | 4640 |
| CATERPILLAR INC | COM | 149123101 |  | 532534 | 752 | SH |  | SOLE |  | 0 | 0 | 752 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 |  | 517977 | 3541 | SH |  | SOLE |  | 0 | 0 | 3541 |
| AMGEN INC | COM | 031162100 |  | 513220 | 1459 | SH |  | SOLE |  | 0 | 0 | 1459 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 506363 | 1871 | SH |  | SOLE |  | 0 | 0 | 1871 |
| RTX CORPORATION | COM | 75513E101 |  | 466095 | 2416 | SH |  | SOLE |  | 0 | 0 | 2416 |
| CHEVRON CORPORATION | COM | 166764100 |  | 419777 | 2029 | SH |  | SOLE |  | 0 | 0 | 2029 |
| VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 |  | 410744 | 1071 | SH |  | SOLE |  | 0 | 0 | 1071 |
| ORACLE CORP | COM | 68389X105 |  | 363515 | 2471 | SH |  | SOLE |  | 0 | 0 | 2471 |
| LAM RESEARCH CORP | COM NEW | 512807306 |  | 357026 | 1671 | SH |  | SOLE |  | 0 | 0 | 1671 |
| AUTOZONE INC | COM | 053332102 |  | 351289 | 104 | SH |  | SOLE |  | 10 | 0 | 94 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 |  | 348573 | 5440 | SH |  | SOLE |  | 0 | 0 | 5440 |
| SELECT SECTOR SPDR TR | STATE STREET ENE | 81369Y506 |  | 329702 | 5382 | SH |  | SOLE |  | 2534 | 0 | 2848 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 320745 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| MSCI INC | COM | 55354G100 |  | 314243 | 583 | SH |  | SOLE |  | 0 | 0 | 583 |
| SALESFORCE INC | COM | 79466L302 |  | 306950 | 1644 | SH |  | SOLE |  | 0 | 0 | 1644 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 |  | 305257 | 11905 | SH |  | SOLE |  | 0 | 0 | 11905 |
| CISCO SYS INC | COM | 17275R102 |  | 297295 | 3832 | SH |  | SOLE |  | 0 | 0 | 3832 |
| SHOPIFY INC | CL A SUB VTG SHS | 82509L107 |  | 282078 | 2378 | SH |  | SOLE |  | 0 | 0 | 2378 |
| ISHARES TR | ESG AWR US AGRGT | 46435U549 |  | 280856 | 5907 | SH |  | SOLE |  | 0 | 0 | 5907 |
| MERCK  CO INC | COM | 58933Y105 |  | 279380 | 2323 | SH |  | SOLE |  | 0 | 0 | 2323 |
| STATE STR SPDR S MIDCAP 40 | UTSER1 S | 78467Y107 |  | 277158 | 449 | SH |  | SOLE |  | 0 | 0 | 449 |
| GE AEROSPACE | COM NEW | 369604301 |  | 263683 | 929 | SH |  | SOLE |  | 0 | 0 | 929 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 261361 | 1332 | SH |  | SOLE |  | 0 | 0 | 1332 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 248006 | 2193 | SH |  | SOLE |  | 0 | 0 | 2193 |
| COCA COLA CO | COM | 191216100 |  | 242714 | 3192 | SH |  | SOLE |  | 0 | 0 | 3192 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 239460 | 3629 | SH |  | SOLE |  | 0 | 0 | 3629 |
| ISHARES TR | ESG MSCI KLD 400 | 464288570 |  | 237528 | 1960 | SH |  | SOLE |  | 0 | 0 | 1960 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 236335 | 1231 | SH |  | SOLE |  | 0 | 0 | 1231 |
| PEPSICO INC | COM | 713448108 |  | 235524 | 1517 | SH |  | SOLE |  | 0 | 0 | 1517 |
| ISHARES TR | ESG AW MSCI EAFE | 46435G516 |  | 231683 | 2423 | SH |  | SOLE |  | 0 | 0 | 2423 |
| MCDONALDS CORP | COM | 580135101 |  | 225534 | 726 | SH |  | SOLE |  | 20 | 0 | 706 |
| BANK AMERICA CORP | COM | 060505104 |  | 219682 | 4506 | SH |  | SOLE |  | 0 | 0 | 4506 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 215998 | 1004 | SH |  | SOLE |  | 0 | 0 | 1004 |
| INNOVATOR ETFS TRUST | EQUITY DEFINED P | 45784N742 |  | 212493 | 7703 | SH |  | SOLE |  | 0 | 0 | 7703 |
| GE VERNOVA INC | COM | 36828A101 |  | 201905 | 231 | SH |  | SOLE |  | 0 | 0 | 231 |
| ISHARES TR | GLOBAL TECH ETF | 464287291 |  | 201626 | 2017 | SH |  | SOLE |  | 0 | 0 | 2017 |
| KAYNE ANDERSON ENERGY INFRST | COM | 486606106 |  | 159148 | 11145 | SH |  | SOLE |  | 0 | 0 | 11145 |
| ALX ONCOLOGY HLDGS INC | COM | 00166B105 |  | 35088 | 17500 | SH |  | SOLE |  | 0 | 0 | 17500 |

---