# EDGAR Filing Document

**Accession Number:** 0001864229
**File Stem:** 0001941040-23-000012
**Filing Date:** 2023-1
**Character Count:** 12717
**Document Hash:** 1cdb533064dcdaa878cca310319dffe8
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001941040-23-000012.hdr.sgml**: 20230118

**ACCESSION NUMBER**: 0001941040-23-000012

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230118

**DATE AS OF CHANGE**: 20230118

**EFFECTIVENESS DATE**: 20230118

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Prentice Wealth Management LLC
- **CENTRAL INDEX KEY:** 0001864229
- **IRS NUMBER:** 364624650
- **STATE OF INCORPORATION:** NY
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-21272
- **FILM NUMBER:** 23534219

**BUSINESS ADDRESS:**
- **STREET 1:** 110 LINDEN OAKS
- **STREET 2:** SUITE F
- **CITY:** ROCHESTER
- **STATE:** NY
- **ZIP:** 14625
- **BUSINESS PHONE:** 5852180001

**MAIL ADDRESS:**
- **STREET 1:** 110 LINDEN OAKS
- **STREET 2:** SUITE F
- **CITY:** ROCHESTER
- **STATE:** NY
- **ZIP:** 14625

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Prentice Wealth Management LLC<br>**Address:** 110 Linden Oaks<br>Suite F<br>Rochester, NY 14625

**Form 13F File Number:** 028-21272

**CRD Number (if applicable):** 000160052

**SEC File Number (if applicable):** 801-76490

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** William Prentice<br>**Title:** Chief Compliance Officer<br>**Phone:** 585-218-0001

**Signature, Place, and Date of Signing:**

William Prentice  Rochester, NY  01-18-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 93

**Form 13F Information Table Value Total:** $198467347

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBOTT LABS | COM | 002824100 |  | 400734 | 3650 | SH |  | SOLE |  | 0 | 0 | 3650 |
| ABBVIE INC | COM | 00287Y109 |  | 773950 | 4789 | SH |  | SOLE |  | 0 | 0 | 4789 |
| ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 |  | 274312 | 1028 | SH |  | SOLE |  | 0 | 0 | 1028 |
| ADOBE SYSTEMS INCORPORATED | COM | 00724F101 |  | 360424 | 1071 | SH |  | SOLE |  | 0 | 0 | 1071 |
| ALLSTATE CORP | COM | 020002101 |  | 549858 | 4055 | SH |  | SOLE |  | 0 | 0 | 4055 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 490029 | 5554 | SH |  | SOLE |  | 0 | 0 | 5554 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 241346 | 2720 | SH |  | SOLE |  | 0 | 0 | 2720 |
| AMAZON COM INC | COM | 023135106 |  | 826812 | 9843 | SH |  | SOLE |  | 0 | 0 | 9843 |
| AMERIPRISE FINL INC | COM | 03076C106 |  | 1231531 | 3955 | SH |  | SOLE |  | 0 | 0 | 3955 |
| AMGEN INC | COM | 031162100 |  | 245306 | 934 | SH |  | SOLE |  | 0 | 0 | 934 |
| APPLE INC | COM | 037833100 |  | 942512 | 7254 | SH |  | SOLE |  | 0 | 0 | 7254 |
| BALL CORP | COM | 058498106 |  | 303158 | 5928 | SH |  | SOLE |  | 0 | 0 | 5928 |
| BANK AMERICA CORP | COM | 060505104 |  | 386212 | 11661 | SH |  | SOLE |  | 0 | 0 | 11661 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 706763 | 2288 | SH |  | SOLE |  | 0 | 0 | 2288 |
| BLACKSTONE INC | COM | 09260D107 |  | 456586 | 6154 | SH |  | SOLE |  | 0 | 0 | 6154 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 372773 | 5181 | SH |  | SOLE |  | 0 | 0 | 5181 |
| BROADCOM INC | COM | 11135F101 |  | 258877 | 463 | SH |  | SOLE |  | 0 | 0 | 463 |
| CHEVRON CORP NEW | COM | 166764100 |  | 250209 | 1394 | SH |  | SOLE |  | 0 | 0 | 1394 |
| CISCO SYS INC | COM | 17275R102 |  | 440956 | 9256 | SH |  | SOLE |  | 0 | 0 | 9256 |
| CITIGROUP INC | COM NEW | 172967424 |  | 259485 | 5737 | SH |  | SOLE |  | 0 | 0 | 5737 |
| COCA COLA CO | COM | 191216100 |  | 408376 | 6420 | SH |  | SOLE |  | 0 | 0 | 6420 |
| COLUMBIA ETF TR I | DIVERSIFID FXD | 19761L508 |  | 6102350 | 352941 | SH |  | SOLE |  | 0 | 0 | 352941 |
| COMCAST CORP NEW | CL A | 20030N101 |  | 338999 | 9694 | SH |  | SOLE |  | 0 | 0 | 9694 |
| CONSTELLATION BRANDS INC | CL A | 21036P108 |  | 892238 | 3850 | SH |  | SOLE |  | 0 | 0 | 3850 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 276639 | 606 | SH |  | SOLE |  | 0 | 0 | 606 |
| CVS HEALTH CORP | COM | 126650100 |  | 1085067 | 11644 | SH |  | SOLE |  | 0 | 0 | 11644 |
| DANAHER CORPORATION | COM | 235851102 |  | 567999 | 2140 | SH |  | SOLE |  | 0 | 0 | 2140 |
| DBX ETF TR | XTRCKR MSCI US | 233051150 |  | 2381899 | 68356 | SH |  | SOLE |  | 0 | 0 | 68356 |
| DISNEY WALT CO | COM | 254687106 |  | 351690 | 4048 | SH |  | SOLE |  | 0 | 0 | 4048 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 1818328 | 16485 | SH |  | SOLE |  | 0 | 0 | 16485 |
| FRANKLIN RESOURCES INC | COM | 354613101 |  | 223834 | 8485 | SH |  | SOLE |  | 0 | 0 | 8485 |
| FRANKLIN TEMPLETON ETF TR | HIGH YIELD CORP | 35473P629 |  | 11994450 | 543966 | SH |  | SOLE |  | 0 | 0 | 543966 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 1903699 | 5544 | SH |  | SOLE |  | 0 | 0 | 5544 |
| HOME DEPOT INC | COM | 437076102 |  | 458313 | 1451 | SH |  | SOLE |  | 0 | 0 | 1451 |
| HONEYWELL INTL INC | COM | 438516106 |  | 502105 | 2343 | SH |  | SOLE |  | 0 | 0 | 2343 |
| INTEL CORP | COM | 458140100 |  | 279682 | 10582 | SH |  | SOLE |  | 0 | 0 | 10582 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 727759 | 5165 | SH |  | SOLE |  | 0 | 0 | 5165 |
| INVESCO EXCHANGE TRADED FD T | S 100 EQL WIGH | 46137V449 |  | 626056 | 8363 | SH |  | SOLE |  | 0 | 0 | 8363 |
| ISHARES TR | 3 7 YR TREAS BD | 464288661 |  | 367780 | 3201 | SH |  | SOLE |  | 0 | 0 | 3201 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 16300624 | 168065 | SH |  | SOLE |  | 0 | 0 | 168065 |
| ISHARES TR | CORE S ETF | 464287200 |  | 257036 | 669 | SH |  | SOLE |  | 0 | 0 | 669 |
| J P MORGAN EXCHANGE TRADED F | INCOME ETF | 46641Q159 |  | 5470845 | 121251 | SH |  | SOLE |  | 0 | 0 | 121251 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 6499894 | 119286 | SH |  | SOLE |  | 0 | 0 | 119286 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHRT INC | 46641Q837 |  | 495157 | 9877 | SH |  | SOLE |  | 0 | 0 | 9877 |
| JACOBS SOLUTIONS INC | COM | 46982L108 |  | 572734 | 4770 | SH |  | SOLE |  | 0 | 0 | 4770 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 647246 | 3664 | SH |  | SOLE |  | 0 | 0 | 3664 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 1356770 | 10118 | SH |  | SOLE |  | 0 | 0 | 10118 |
| LEGG MASON ETF INVT | WESTN AST SHRT | 52468L786 |  | 554424 | 23663 | SH |  | SOLE |  | 0 | 0 | 23663 |
| LILLY ELI  CO | COM | 532457108 |  | 555711 | 1519 | SH |  | SOLE |  | 0 | 0 | 1519 |
| LINDE PLC | SHS | G5494J103 |  | 322592 | 989 | SH |  | SOLE |  | 0 | 0 | 989 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 477733 | 982 | SH |  | SOLE |  | 0 | 0 | 982 |
| LOWES COS INC | COM | 548661107 |  | 333926 | 1676 | SH |  | SOLE |  | 0 | 0 | 1676 |
| M  T BK CORP | COM | 55261F104 |  | 307237 | 2118 | SH |  | SOLE |  | 0 | 0 | 2118 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 562279 | 1617 | SH |  | SOLE |  | 0 | 0 | 1617 |
| MCDONALDS CORP | COM | 580135101 |  | 400302 | 1519 | SH |  | SOLE |  | 0 | 0 | 1519 |
| MERCK  CO INC | COM | 58933Y105 |  | 535445 | 4826 | SH |  | SOLE |  | 0 | 0 | 4826 |
| META PLATFORMS INC | CL A | 30303M102 |  | 241161 | 2004 | SH |  | SOLE |  | 0 | 0 | 2004 |
| MICROSOFT CORP | COM | 594918104 |  | 3259346 | 13591 | SH |  | SOLE |  | 0 | 0 | 13591 |
| MONDELEZ INTL INC | CL A | 609207105 |  | 293593 | 4405 | SH |  | SOLE |  | 0 | 0 | 4405 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 1289028 | 15419 | SH |  | SOLE |  | 0 | 0 | 15419 |
| NIKE INC | CL B | 654106103 |  | 420300 | 3592 | SH |  | SOLE |  | 0 | 0 | 3592 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 453765 | 3105 | SH |  | SOLE |  | 0 | 0 | 3105 |
| PEPSICO INC | COM | 713448108 |  | 446772 | 2473 | SH |  | SOLE |  | 0 | 0 | 2473 |
| PFIZER INC | COM | 717081103 |  | 418887 | 8175 | SH |  | SOLE |  | 0 | 0 | 8175 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 257782 | 2547 | SH |  | SOLE |  | 0 | 0 | 2547 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 457105 | 3016 | SH |  | SOLE |  | 0 | 0 | 3016 |
| QUALCOMM INC | COM | 747525103 |  | 384350 | 3496 | SH |  | SOLE |  | 0 | 0 | 3496 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 1300152 | 12883 | SH |  | SOLE |  | 0 | 0 | 12883 |
| SALESFORCE INC | COM | 79466L302 |  | 278174 | 2098 | SH |  | SOLE |  | 0 | 0 | 2098 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 |  | 774723 | 11808 | SH |  | SOLE |  | 0 | 0 | 11808 |
| SELECT SECTOR SPDR TR | SBI MATERIALS | 81369Y100 |  | 384594 | 4951 | SH |  | SOLE |  | 0 | 0 | 4951 |
| SELECT SECTOR SPDR TR | SBI INT-INDS | 81369Y704 |  | 634535 | 6461 | SH |  | SOLE |  | 0 | 0 | 6461 |
| SELECT SECTOR SPDR TR | RL EST SEL SEC | 81369Y860 |  | 7956273 | 215442 | SH |  | SOLE |  | 0 | 0 | 215442 |
| SPDR SER TR | BLOOMBERG HIGH Y | 78468R622 |  | 467910 | 5199 | SH |  | SOLE |  | 0 | 0 | 5199 |
| SPDR SER TR | PORTFOLI S | 78464A805 |  | 999711 | 21140 | SH |  | SOLE |  | 0 | 0 | 21140 |
| SPDR SER TR | PORTFLI TIPS ETF | 78464A656 |  | 7343300 | 285066 | SH |  | SOLE |  | 0 | 0 | 285066 |
| SSGA ACTIVE ETF TR | BLACKSTONE SENR | 78467V608 |  | 7937995 | 194083 | SH |  | SOLE |  | 0 | 0 | 194083 |
| TARGET CORP | COM | 87612E106 |  | 373196 | 2504 | SH |  | SOLE |  | 0 | 0 | 2504 |
| TEXAS INSTRS INC | COM | 882508104 |  | 336718 | 2038 | SH |  | SOLE |  | 0 | 0 | 2038 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 320502 | 582 | SH |  | SOLE |  | 0 | 0 | 582 |
| TRITIUM DCFC LIMITED | ORDINARY SHARES | Q9225T108 |  | 44520 | 26500 | SH |  | SOLE |  | 0 | 0 | 26500 |
| UNION PAC CORP | COM | 907818108 |  | 303150 | 1464 | SH |  | SOLE |  | 0 | 0 | 1464 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 1182089 | 2230 | SH |  | SOLE |  | 0 | 0 | 2230 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 42574954 | 222684 | SH |  | SOLE |  | 0 | 0 | 222684 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 |  | 7854061 | 201490 | SH |  | SOLE |  | 0 | 0 | 201490 |
| VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 |  | 17851457 | 207118 | SH |  | SOLE |  | 0 | 0 | 207118 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 6842817 | 45063 | SH |  | SOLE |  | 0 | 0 | 45063 |
| VANGUARD WHITEHALL FDS | INTL HIGH ETF | 921946794 |  | 6174788 | 103656 | SH |  | SOLE |  | 0 | 0 | 103656 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 324853 | 8245 | SH |  | SOLE |  | 0 | 0 | 8245 |
| VISA INC | COM CL A | 92826C839 |  | 699943 | 3369 | SH |  | SOLE |  | 0 | 0 | 3369 |
| WALMART INC | COM | 931142103 |  | 365393 | 2577 | SH |  | SOLE |  | 0 | 0 | 2577 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 251828 | 6099 | SH |  | SOLE |  | 0 | 0 | 6099 |
| ZSCALER INC | COM | 98980G102 |  | 238571 | 2132 | SH |  | SOLE |  | 0 | 0 | 2132 |

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