# EDGAR Filing Document

**Accession Number:** 0001805651
**File Stem:** 0001628280-23-009785
**Filing Date:** 2023-3
**Character Count:** 46034
**Document Hash:** 35c236c58fe7a0f13e9daea218243714
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001628280-23-009785.hdr.sgml**: 20230330

**ACCESSION NUMBER**: 0001628280-23-009785

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 15

**CONFORMED PERIOD OF REPORT**: 20230330

**ITEM INFORMATION**: Results of Operations and Financial Condition

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20230330

**DATE AS OF CHANGE**: 20230330

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** MARKETWISE, INC.
- **CENTRAL INDEX KEY:** 0001805651
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PREPACKAGED SOFTWARE [7372]
- **IRS NUMBER:** 000000000
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39405
- **FILM NUMBER:** 23777285

**BUSINESS ADDRESS:**
- **STREET 1:** 667 MADISON AVENUE
- **STREET 2:** 5TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10065
- **BUSINESS PHONE:** (212) 209-6126

**MAIL ADDRESS:**
- **STREET 1:** 667 MADISON AVENUE
- **STREET 2:** 5TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10065

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Ascendant Digital Acquisition Corp.
- **DATE OF NAME CHANGE:** 20200305

?xml version="1.0" ? mktw-20230330

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 8-K**

**CURRENT REPORT**

**Pursuant to Section 13 or 15(d)**

**of the Securities Exchange Act of 1934**

Date of Report (Date of earliest event reported): **March 30, 2023**

**MarketWise, Inc.**

(Exact name of registrant as specified in its charter)

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| | | |
|:---|:---|:---|
| **Delaware** | **001-39405** | **87-1767914** |
| (State or other jurisdiction<br>of incorporation) | (Commission File Number) | (I.R.S. Employer Identification No.) |
| **1125 N. Charles St.** | **1125 N. Charles St.** | **1125 N. Charles St.** |
| **Baltimore,** | **Maryland** | **21201** |
| (Address of principal executive offices, including zip code) | (Address of principal executive offices, including zip code) | (Address of principal executive offices, including zip code) |

---

 

(888) 261-2693

(Registrant's telephone number, including area code)

 

N/A

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act

---

| | | |
|:---|:---|:---|
| **Securities registered pursuant to Section 12(b) of the Act:** | **Securities registered pursuant to Section 12(b) of the Act:** | **Securities registered pursuant to Section 12(b) of the Act:** |
| **Title of each class** | **Trading Symbol(s)** | **Name of each exchange on which registered** |
| **Class A common stock, $0.0001 par value per share** | **MKTW** | **The Nasdaq Stock Market LLC** |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

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**Item 2.02. Results of Operations and Financial Condition.**

On March 30, 2023, MarketWise, Inc. issued a press release announcing its financial results for the fourth quarter and year ended December 31, 2022. A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is herein incorporated by reference.

The foregoing information (including Exhibit 99.1) is being furnished and shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such filing.

**Item 9.01. Financial Statements and Exhibits.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(d)Exhibits.

---

| | |
|:---|:---|
| <u>Exhibit No.</u> | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<u>Description</u> |
| 99.1 | <u>[MarketWise, Inc. press release, dated March 30, 2023](earningsrelease4q2022.htm)</u> |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document). |

---

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**SIGNATURE**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | |
|:---|:---|:---|
| | **MarketWise, Inc.** | **MarketWise, Inc.** |
| Date: March 30, 2023 | By: | /s/ Stephen Park |
|  | Name: | Stephen Park |
|  | Title: | Interim Chief Financial Officer |

---

## Exhibit 99.1

![marketwiselogo.jpg](marketwiselogo.jpg)

**MarketWise Reports Fourth Quarter and** 

**Full Year 2022 Financial Results** 

*~ FY 2022 Revenues of $512.4 Million ~*

*~ FY 2022 Billings of $459.5 Million ~*

*~ FY 2022 Net Income of $101.2 Million ~*

*~ FY 2022 Adjusted CFFO of $59.3 Million ~*

BALTIMORE, MD -- (GLOBE NEWSWIRE)—MarketWise, Inc. (NASDAQ: MKTW) ("MarketWise" or the "Company"), a leading multi-brand digital subscription services platform that provides premium financial research, software, education, and tools for self-directed investors, today reported financial results for the fourth quarter and year ended December 31, 2022.

---

| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| ***Full Year 2022 and Fourth Quarter 2022 Key Performance Highlights*** | ***Full Year 2022 and Fourth Quarter 2022 Key Performance Highlights*** | ***Full Year 2022 and Fourth Quarter 2022 Key Performance Highlights*** | ***Full Year 2022 and Fourth Quarter 2022 Key Performance Highlights*** | ***Full Year 2022 and Fourth Quarter 2022 Key Performance Highlights*** | ***Full Year 2022 and Fourth Quarter 2022 Key Performance Highlights*** | ***Full Year 2022 and Fourth Quarter 2022 Key Performance Highlights*** |
| ***(Unaudited)*** | **4Q 2022** | **4Q 2021** | ***% Change*** | **FY 2022** | **FY 2021** | ***% Change*** |
| Total Subscribers (in thousands) | 16544 | 14671 | *12.8 %* |  |  |  |
| Paid Subscribers (in thousands) | 841 | 972 | *(13.5) %* |  |  |  |
| Total net revenue (in millions) | $127.7 | $146.7 | *(13.0) %* | $512.4 | $549.2 | *(6.7) %* |
| Billings (in millions) | $100.9 | $151.4 | *(33.4) %* | $459.5 | $729.9 | *(37.0) %* |
| ARPU | $519 | $742 | *(30.1) %* |  |  |  |
| Net income (loss) (in millions) | $27.6 | $35.9 | *(23.1) %* | $101.2 | $(953.9) | *NM* |
| CFFO (in millions) | $10.6 | $5.0 | *112.0 %* | $48.4 | $63.6 | *(23.9) %* |
| Adjusted CFFO (in millions) | $18.4 | $5.0 | *268.0 %* | $59.3 | $197.1 | *(69.9) %* |

---

**Full Year 2022 and Fourth Quarter 2022 Highlights**<sup>(1)</sup>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Total net revenue decreased by $36.8 million, or 6.7%, from $549.2 million for full year 2021 to $512.4 million for full year 2022; total net revenue decreased by $19.0 million, or 13.0%, from $146.7 million in fourth quarter 2021 to $127.7 million in fourth quarter 2022

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Billings decreased by $270.4 million, or 37.0%, to $459.5 million for full year 2022 as compared to $729.9 million for full year 2021; total Billings decreased by $50.5 million, or 33.3%, to $100.9 million in fourth quarter 2022 compared $151.4 million in fourth quarter 2021

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Net income was $101.2 million for full year 2022 compared to a net loss of $953.9 million for full year 2021; net income was $27.6 million in fourth quarter 2022 compared to $35.9 million in fourth quarter 2021; the net loss for full year 2021 was driven by $1.1 billion in stock-based compensation, which was primarily a result of the culmination of our go-public Transaction on July 21, 2021, while stock-based compensation was $9.0 million for full year 2022. (For further information on stock-based compensation, see footnotes 1 and 2 to *Table 1. Income Statement* below)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Cash flow from operations ("CFFO") was $48.4 million for full year 2022 compared to $63.6 million for full year 2021; CFFO was $10.6 million in fourth quarter 2022 compared to $5.0 million in fourth quarter 2021.

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ CFFO margin was 9.4% for full year 2022 as compared to 11.6% for full year 2021; CFFO margin was 8.3% in fourth quarter 2022 as compared to 3.4% in fourth quarter 2021

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Adjusted CFFO, a non-GAAP measure, decreased by $137.8 million, or 69.9%, to $59.3 million for full year 2022 compared to $197.1 million for full year 2021; Adjusted CFFO increased by $13.4 million, or 266.5%, to $18.4 million in fourth quarter 2022 compared to $5.0 million in fourth quarter 2021

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Adjusted CFFO margin, a non-GAAP measure, was 12.9% for full year 2022 compared to 27.0% for full year 2021; Adjusted CFFO margin was 18.2% in fourth quarter 2022 compared to 3.3% in fourth quarter 2021

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Deferred revenue decreased by $31.4 million, or 4.4%, to $663.5 million as of December 31, 2022 compared to $710.2 million as of December 31, 2021

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;▪ Paid Subscribers decreased by 130 thousand, or 13.4%, to 841 thousand as of December 31, 2022 as compared to 972 thousand at December 31, 2021

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;*▪* Free Subscribers increased by 2.0 million, or 14.6%, to 15.7 million at December 31, 2022 as compared to 13.7 million at December 31, 2021

__________________

(1)&nbsp;&nbsp;&nbsp;&nbsp;See "Key Business Metrics and Non-GAAP Financial Measures" below. For a reconciliation of Adjusted CFFO and Adjusted CFFO margin, see "Cash Flow" below.

Amber Mason, Chief Executive Officer of MarketWise commented, "With heightened levels of market volatility and economic uncertainty, investor engagement fell. This affected fourth quarter and full year 2022 financial results. Importantly, we reacted quickly to the changing market dynamics. We implemented a series of measures designed to reduce our marketing and overhead costs while improving the Company's cash flow and margins. I'm proud to say that we exceeded our $74 million cost-cutting target. Since mid-year 2022, we have realized a significant improvement in our profitability."

Ms. Mason continued, "That said, there is much more to accomplish. As MarketWise's CEO, I bring an operator's perspective to my role. I have spent the last 17 years at the Company, across a broad range of roles including researcher, copywriter, publisher, and CEO of one of MarketWise's largest brands. It's largely within our control to further improve our operations and performance. My goal is to position the business for its next phase of growth and unlock the incredible potential that exists within our Company and our shares. I'm very excited to be leading MarketWise and optimistic about what the future holds for our Company, employees, subscribers, and shareholders."

**<u>Update on Cost Reduction Initiative</u>**

As previously disclosed, the Company initiated a cost reduction program in June 2022, targeting $74 million of total expense savings, through a reduction in both overhead and direct marketing expense. In total, we anticipated reducing overhead by an annualized amount equal to approximately $37 million, or 15% of 2022 budgeted overhead. Through the end of fourth quarter and full-year 2022, we achieved $15 million of overhead reductions in the run-rate of expenses, or $30 million annualized, as compared to first quarter 2022. In addition, we recognized an additional $6 million of cost savings related to 2022 budgeted overhead expenditures for the second half of 2022, bringing our total annualized savings related to overhead to $36 million as compared to our budget. Additionally, we targeted a total reduction in direct marketing of $37 million, for the second half of 2022. Through the end of 2022, we achieved a total of $40 million in total expense reduction related to direct marketing, or approximately $6.6 million per month. As a result of these actions, our Adjusted CFFO margins improved to 18.2% in fourth quarter 2022 as compared to 11.0% for the first half of 2022.

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**<u>Full Year 2022 Financial & Operational Results</u>**

Net revenue decreased by $36.8 million, or 6.7%, from $549.2 million for the year ended December 31, 2021 to $512.4 million for the year ended December 31, 2022. The decrease in net revenue was primarily driven by a $38.1 million decrease in term subscription revenue and a $1.8 million decrease in non-subscription revenue, partially offset by a $3.1 million increase in membership subscription revenue.

Term subscription revenue decreased during the year ended December 31, 2022 primarily due to lower Billings as compared to the 2021 period — our highest Billings in company history — which was driven by reduced engagement of prospective and existing subscribers in the 2022 period. Membership subscription revenue for the year ended December 31, 2022 benefited from the recognition of the deferred revenue we recorded in prior years. Membership subscription revenue, which is initially deferred and recognized over a five-year period, increased as a result of higher volume of membership subscriptions in current and prior years, which continued to benefit us for the year ended December 31, 2022.

Billings decreased by $270.4 million, or 37.0%, to $459.5 million in 2022 as compared to $729.9 million in 2021. We believe the decrease is due in large part to reduced engagement of prospective and existing subscribers. This began in the second half of 2021 as consumers prioritized travel and leisure in lieu of spending time focusing on their investments. 2022 brought additional challenges with uncertainty stemming from external factors such as 40-year high inflation, volatility across asset classes, federal reserve tightening, and the war in Ukraine, which we believe further contributed to prospective and existing subscribers delaying their purchases.

Total net income for the year ended 2022 was $101.2 million compared to a $953.9 million loss in 2021. The net loss for 2021 was driven by $1.1 billion in stock-based compensation, which was primarily a result of the culmination of our go-public Transaction on July 21, 2021. (For further information on stock-based compensation, see footnote 2 to *Table 1. Income Statement* below.)

Total Paid Subscribers decreased by 130 thousand, or 13.4%, to 841 thousand as of December 31, 2022 as compared to 972 thousand at December 31, 2021, We believe the volatility across asset classes, high-inflation environment, and fears of recession have left prospective and existing subscribers hesitant to purchase or upgrade as they assess the latest economic data and the Federal Reserve's potential next steps. These trends, which began in first quarter 2022, have continued to slow our new subscriber acquisition through fourth quarter 2022. The decreases from these factors were partially offset by the addition of approximately 16 thousand paid subscribers that joined our list with the Buttonwood Publishing transaction in third quarter 2022.

Free Subscribers increased by 2.0 million, or 14.6%, to 15.7 million at December 31, 2022 as compared to 13.7 million at December 31, 2021.

ARPU decreased by $223, or 30.1%, to $519 as of December 31, 2022 as compared to $742 as of December 31, 2021. The year-over-year decrease was driven by a 37% decrease in trailing four quarter Billings, while trailing four quarter average Paid Subscribers only decreased by 10%. The decrease in trailing four quarter Billings is due in part to the volatility across asset classes, high-inflation environment, and fears of recession that have persisted since first quarter 2022, which we believe has left prospective and existing subscribers hesitant to purchase or upgrade as they assess the latest economic data and the Federal Reserve's potential next steps. Most of our new subscribers join us via entry level publications, which are generally at lower price points, and thus are initially dilutive to ARPU.

Net cash provided by operating activities was $48.4 million, primarily due to net income of $101.2 million adjusted for net non-cash items which reduced cash by $0.1 million, and net changes in our operating assets and liabilities which reduced cash by $52.9 million, largely due to timing differences in the net receipt of cash. The non-cash items include a change in fair value of derivative liabilities of $15.7 million, which was partially offset by stock-based compensation expense and deferred income taxes of $9.0 million and $1.5 million, respectively. The changes in operating assets and liabilities were primarily driven by a decrease in deferred revenue, which reduced cash by $52.0 million due to our overall decrease in sales, a decrease in trade and other payables, which decreased cash by $4.0 million, a decrease in other current and long-term liabilities, which decreased cash by $3.8 million, partially offset

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by a decrease in accounts receivable due to our overall decrease in sales, which increased cash by $3.8 million, and a net increase in deferred contract acquisition costs of $5.5 million.

Adjusted CFFO decreased by $137.8 million, or 69.9%, from $197.1 million for the year ended December 31, 2021 to $59.3 million for the year ended December 31, 2022, primarily driven by a decrease of $270.4 million in Billings. Adjusted CFFO Margin was 12.9% for full year 2022 as compared to 27.0% for full year 2021. The difference between Adjusted CFFO and CFFO is primarily stock-based compensation associated with distributions to the original Class B unitholders (For further information on stock-based compensation, see footnote 1 to *Table 1. Income Statement* below).

**<u>Fourth Quarter 2022 Financial & Operational Results</u>**

Total net revenue decreased by $19.0 million, or 13.0%, from $146.7 million in fourth quarter 2021 to $127.7 million in fourth quarter 2022. The decrease in total net revenue was driven by a $14.7 million decrease in term subscription revenue and a $4.2 million decrease in membership subscription revenue.

Term subscription revenue decreased during fourth quarter 2022 primarily due to lower Billings as compared to the 2021 period which was driven by reduced engagement of prospective and existing subscribers in the 2022 period.

Billings decreased by $50.5 million, or 33.3%, to $100.9 million in fourth quarter 2022 compared $151.4 million in fourth quarter 2021. We believe this decrease in Billings was due to a continued decline in customer engagement as indicated by a 20% reduction in landing page visits in fourth quarter 2022, as compared to fourth quarter 2021. We believe the decrease in engagement was a result of increased economic and market volatility experienced throughout 2022, as well as the decision to reduce direct marketing expense as part of our cost reduction initiative in the second half of the year. In fourth quarter of 2022, approximately 35% of our Billings came from membership subscriptions, 63% from term subscriptions and 2% from other Billings. In fourth quarter 2021, approximately 45% of our Billings came from membership subscriptions, 54% from term subscriptions, and 1% from other Billings.

Net income was $27.6 million in fourth quarter 2022 compared to of $35.9 million in fourth quarter 2021. We recognized stock-based compensation expenses related to the new 2021 Incentive Award Plan of $1.9 million in fourth quarter 2022, and stock-based compensation expenses related to the Class B Units of $2.3 million in fourth quarter 2021.

Net cash provided by operating activities was $10.6 million in fourth quarter 2022 as compared to $5.0 million in fourth quarter 2021. The positive CFFO this quarter was driven by net income of $27.6 million, adjusted for non-cash items which increased cash by $1.0 million, and net changes in our operating assets and liabilities which reduced cash by $18.0 million, largely due to timing differences in the net receipt of cash.

Adjusted CFFO was $18.4 million in fourth quarter 2022, compared to $5.0 million in fourth quarter 2021. The difference between Adjusted CFFO and cash flow from operating activities in fourth quarter 2022 is $7.8 million of non-recurring expenses related to severance payments.

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**<u>Non-GAAP Measures</u>**

The following table provides a reconciliation of net cash provided by operating activities, the most directly comparable financial measure calculated in accordance with generally accepted accounting principles in the United States ("GAAP"), to Adjusted CFFO and Adjusted CFFO Margin for each of the periods presented:

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| | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|
| ***(In thousands)*** | **Fourth Quarter** | **Fourth Quarter** | | **Full Year** | **Full Year** | |
|  | **2022** | **2021** | ***% Change*** | **2022** | **2021** | ***% Change*** |
| Net cash provided by (used in) operating activities | $10611 | $5012 | *111.7%* | $48374 | $63632 | *(24.0)%* |
| Plus: Profits distributions to Class B Unitholders included in stock-based compensation expense |  |  | *NM* |  | 123449 | *NM* |
| Non-recurring expenses | 7760 |  | *NM* | 10950 | 10000 | *9.5%* |
| Adjusted CFFO | $18371 | $5012 | *266.5%* | $59324 | $197081 | *(69.9)%* |
| Net cash provided by (used in) operating activities | $10611 | $5012 | *111.7%* | $48374 | $63632 | *(24.0)%* |
| Total net revenue | 127657 | 146672 | *(13.0)%* | 512403 | 549183 | *(6.7)%* |
| Net cash provided by (used in) operating activities margin | 8.3% | 3.4% |  | 9.4% | 11.6% |  |
| Adjusted CFFO | $18371 | $5012 | *266.5%* | $59324 | $197081 | *(69.9)%* |
| Billings | $100923 | $151397 | *(33.3)%* | $459487 | $729893 | *(37.0)%* |
| Adjusted CFFO margin | 18.2% | 3.3% |  | 12.9% | 27.0% |  |

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The non-recurring expense addbacks in the year ended December 31, 2022 was due to one-time costs related to severance payments and professional fees related to our warrant exchange transaction.

**<u>About MarketWise</u>**

Founded with a mission to level the playing field for self-directed investors, today MarketWise is a leading multi-brand subscription services platform providing premium financial research, software, education, and tools for investors.

With more than 20 years of operating history, MarketWise is currently comprised of 12 primary customer facing brands, offering more than 190 products to our community of Free and Paid Subscribers. MarketWise's products are a trusted source for high-value financial research, education, actionable investment ideas, and investment software. MarketWise is a 100% digital, direct-to-customer company offering its research across a variety of platforms including mobile, desktops, and tablets. MarketWise has a proven, agile, and scalable platform and our vision is to become the leading financial solutions platform for self-directed investors.

MarketWise Inc.'s common stock trades on the NASDAQ Global Market under the symbol "MKTW." As of December 31, 2022, the Company had 29,039,655 Class A common shares and 291,092,303 Class B common shares issued and outstanding. The Company's common stock market capitalization was approximately $547.4 million, based on the closing price of publicly traded Class A common shares of $1.71 on March 29, 2023.

**<u>Conference Call Details</u>**

As previously announced, the Company will hold a conference call to discuss its full year and fourth quarter 2022 results on Thursday, March 30, 2022, at 11:00 a.m. Eastern Time. The conference call can be accessed by dialing 1-877-407-4018 (domestic) or 1-201-689-8471 (international) and asking for the MarketWise Fourth Quarter 2022 and Full Year 2022 Earnings Call. A telephonic replay will be available starting at 3:00 p.m. Eastern Time on the same day and can be accessed by dialing 1-844-512-2921, or for international callers 1-412-317-6671, and providing the passcode 13737196. The telephonic replay will be available until 11:59 p.m. Eastern Time on April 13, 2023.

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Interested investors and other parties may also listen to a simultaneous webcast of the conference call by logging onto the investor relations section of the Company's website at <u>investors.marketwise.com</u>. The online replay will remain available for a limited time beginning immediately following the call.

**<u>Key Business Metrics and Non-GAAP Financial Measures</u>**

In this release we discuss certain key business metrics, which we believe provide useful information about the Company's business and the operational factors underlying the Company's financial performance. We are not aware of any uniform standards for calculating these key metrics, which may hinder comparability with other companies who may calculate similarly titled metrics in a different way.

*Billings* is defined as amounts invoiced to customers.

*Free Subscribers* are defined as unique subscribers who have subscribed to one of our many free investment publications via a valid email address and continue to remain directly opted in, excluding any Paid Subscribers who also have free subscriptions.

*Paid Subscribers* are defined as the total number of unique subscribers with at least one paid subscription at the end of the period.

*Average revenue per user* or *ARPU* is defined as the trailing four quarters of net Billings divided by the average number of quarterly total Paid Subscribers over that period.

We also discuss certain measures that are not determined in accordance with GAAP, namely Adjusted CFFO, and Adjusted CFFO Margin. We use Adjusted CFFO and Adjusted CFFO Margin to evaluate our ongoing operations and for internal planning and forecasting purposes. We believe that non-GAAP financial information, when taken collectively, may be helpful to investors because it provides consistency and comparability with past financial performance, and assists in comparisons with other companies, some of which use similar non-GAAP financial information to supplement their GAAP results. This non-GAAP financial information is presented for supplemental informational purposes only and should not be considered a substitute for financial information presented in accordance with GAAP and may be different from similarly titled non-GAAP measures used by other companies. A reconciliation is provided above for Adjusted CFFO and Adjusted CFFO Margin to the most directly comparable financial measure stated in accordance with GAAP. Investors are encouraged to review the related GAAP financial measure and the reconciliation of this non-GAAP financial measure to its most directly comparable GAAP financial measure.

*Adjusted CFFO* is defined as net cash provided by operating activities plus profits distributions to Class B unitholders included in stock-based compensation expense, plus or minus any non-recurring items.

*Adjusted CFFO Margin* is defined as Adjusted CFFO as a percentage of Billings.

We believe that Adjusted CFFO and Adjusted CFFO Margin are useful indicators that provide information to management and investors about our ability to generate cash, to facilitate comparison of our results to those of peer companies over multiple periods, and for internal planning and forecasting purposes. We have presented Adjusted CFFO and Adjusted CFFO Margin because we believe they provide investors with greater comparability of our operating performance without the effects of stock-based compensation expense related to holders of Class B units that will not continue following the consummation of the Transactions, because all Class B units were converted into common units of MarketWise, LLC. Going forward, we will make certain tax distributions to our members in amounts sufficient to pay individual income taxes on their respective allocation of the profits of MarketWise, LLC at then-prevailing individual income tax rates. These distributions will not be recorded on our income statement and will be reflected on our cash flow statement as cash used in financing activities. The cash used to make these distributions will not be available to us for use in the business.

Adjusted CFFO and Adjusted CFFO Margin have limitations as analytical tools and should not be considered in isolation or as a substitute for analysis of other GAAP financial measures, such as cash flow from operations. Some of the limitations of using Adjusted CFFO and Adjusted CFFO Margin are that these metrics may be calculated differently by other companies in our industry.

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We expect Adjusted CFFO and Adjusted CFFO Margin to fluctuate in future periods as we invest in our business to execute our growth strategy. These activities, along with any non-recurring items as described above, may result in fluctuations in Adjusted CFFO and Adjusted CFFO Margin in future periods.

**<u>Cautionary Statement Regarding Forward-Looking Statements</u>**

This press release contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the financial position, business strategy, and the plans and objectives of management for future operations of MarketWise. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections, and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including, but not limited to: our ability to attract new subscribers and to persuade existing subscribers to renew their subscription agreements with us and to purchase additional products and services from us; our ability to adequately market our products and services, and to develop additional products and product offerings; our ability to manage our growth effectively, including through acquisitions; failure to maintain and protect our reputation for trustworthiness and independence; our ability to attract, develop, and retain capable management, editors, and other key personnel; our ability to grow market share in our existing markets or any new markets we may enter; adverse or weakened conditions in the financial sector, global financial markets, and global economy; our ability to respond to and adapt to changes in technology and consumer behavior; failure to successfully identify and integrate acquisitions, or dispose of assets and businesses; our public securities' potential liquidity and trading; the impact of the regulatory environment and complexities with compliance related to such environment; the impact of the COVID-19 pandemic; our future capital needs; our ability to maintain an effective system of internal control over financial reporting, and to address and remediate existing material weaknesses in our internal control over financial reporting; our ability to maintain and protect our intellectual property; and other factors beyond our control.

The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties described in the "Risk Factors" section of our filings with the U.S. Securities and Exchange Commission (the "SEC"), including our upcoming Annual Report on Form 10-K for the year ended December 31, 2022. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this press release may not occur and actual results could differ materially and adversely from those anticipated.

Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and we assume no obligation and do not intend to update or revise these forward-looking statements, whether as a result of new information, future events or otherwise. We do not give any assurance that we will achieve our expectations.

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**<u>Table 1. Income Statement</u>**

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| | | | | |
|:---|:---|:---|:---|:---|
| ***(Unaudited, in thousands)*** | **Fourth Quarter** | **Fourth Quarter** | **Full Year** | **Full Year** |
|  | **2022** | **2021** | **2022** | **2021** |
| Net revenue | $126657 | $146252 | $510040 | $547899 |
| Related party revenue | 1000 | 420 | 2363 | 1284 |
| &nbsp;&nbsp;&nbsp;&nbsp;Total net revenue | 127657 | 146672 | 512403 | 549183 |
| Operating expenses: |  |  |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Cost of revenue<sup>(1)(2)</sup> | 14369 | 17589 | 62697 | 239251 |
| &nbsp;&nbsp;&nbsp;&nbsp;Sales and marketing<sup>(1)(2)</sup> | 50404 | 65665 | 235326 | 296934 |
| &nbsp;&nbsp;&nbsp;&nbsp;General and administrative<sup>(1)(2)</sup> | 34915 | 31807 | 114810 | 960183 |
| &nbsp;&nbsp;&nbsp;&nbsp;Research and development<sup>(1)(2)</sup> | 2077 | 1645 | 8817 | 7487 |
| &nbsp;&nbsp;&nbsp;&nbsp;Depreciation and amortization | 1038 | 600 | 3091 | 2676 |
| &nbsp;&nbsp;&nbsp;&nbsp;Related party expense | 89 | 101 | 379 | 10245 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total operating expenses | 102892 | 117407 | 425120 | 1516776 |
| Income (loss) from operations | 24765 | 29265 | 87283 | (967593) |
| Other income (expense), net | 104 | 6016 | 15672 | 16178 |
| Interest income (expense), net | 277 | (127) | (295) | (110) |
| Income (loss) before income taxes | 25146 | 35154 | 102660 | (951525) |
| Income tax (benefit) expense | (2455) | (727) | 1490 | 2358 |
| Net income (loss) | 27601 | 35881 | 101170 | (953883) |
| Net income (loss) attributable to noncontrolling interests | 23305 | 27309 | 83180 | 59426 |
| Net income (loss) attributable to MarketWise, Inc. | $4296 | $8572 | $17990 | $(1013309) |

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(1)Included within cost of revenue, sales and marketing, and general and administrative expenses are stock-based compensation expenses as follows:

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| | | | | |
|:---|:---|:---|:---|:---|
| ***(Unaudited, in thousands)*** | **Fourth Quarter** | **Fourth Quarter** | **Full Year** | **Full Year** |
|  | **2022** | **2021** | **2022** | **2021** |
| 2021 Incentive Award Plan | $1780 | $2266 | $8608 | $4909 |
| Employee Stock Purchase Plan | 76 |  | 437 |  |
| Vested Class B Units and change in fair value of Class B liability awards |  |  |  | 934993 |
| Profits distributions to Class B unitholders |  |  |  | 123449 |
| Total stock-based compensation expense | $1856 | $2266 | $9045 | $1063351 |

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(2)Stock-based compensation expenses by line item:

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| | | | | |
|:---|:---|:---|:---|:---|
| ***(Unaudited, in thousands)*** | **Fourth Quarter** | **Fourth Quarter** | **Full Year** | **Full Year** |
|  | **2022** | **2021** | **2022** | **2021** |
| Cost of revenue | $476 | $492 | $1972 | $171804 |
| Sales and marketing | 554 | 582 | 2209 | 48098 |
| General and administrative | 826 | 1192 | 4864 | 843449 |
| Total stock-based compensation expense | $1856 | $2266 | $9045 | $1063351 |

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*Note: During 2021, our stock-based compensation expense stemmed from certain provisions of MarketWise, LLC's prior operating agreement and primarily relates to the value of newly vested Class B units under that agreement, profits distributions to Class B unitholders, and the change in value of previously vested Class B units. Our Class B units were classified as derivative liabilities as opposed to equity and remeasured to fair value at the end of each reporting period, with the change in value included in overall stock-based compensation expense. However, following the consummation of the Transactions, MarketWise, LLC adopted a new operating agreement and all Class B units were converted into common units of MarketWise, LLC, so all the stock-based compensation associated with those Class B units being categorized as derivative liabilities ceased. During 2022, stock-based compensation is based upon any stock-based compensation associated with our 2021 Incentive Award Plan and is in line with stock-based compensation that may be seen at companies similar to MarketWise.*

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**<u>Table 2. Balance Sheet</u>**

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| | | |
|:---|:---|:---|
| ***(Unaudited, in thousands, except share and per share data)*** | **December 31,** | **December 31,** |
|  | **2022** | **2021** |
| **Assets** |  |  |
| Current assets: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Cash and cash equivalents | $158575 | $139078 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | 4040 | 7805 |
| &nbsp;&nbsp;&nbsp;&nbsp;Prepaid expenses | 11725 | 13043 |
| &nbsp;&nbsp;&nbsp;&nbsp;Related party receivables | 1512 | 496 |
| &nbsp;&nbsp;&nbsp;&nbsp;Related party notes receivable, current |  | 298 |
| &nbsp;&nbsp;&nbsp;&nbsp;Restricted cash |  | 500 |
| &nbsp;&nbsp;&nbsp;&nbsp;Deferred contract acquisition costs | 99960 | 82685 |
| &nbsp;&nbsp;&nbsp;&nbsp;Other current assets | 3363 | 2484 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current assets | 279175 | 246389 |
| Property and equipment, net | 892 | 1188 |
| Operating lease right-of-use assets | 9468 | 10901 |
| Intangible assets, net | 16047 | 8612 |
| Goodwill | 31307 | 23288 |
| Deferred contract acquisition costs, noncurrent | 97658 | 120386 |
| Related party notes receivable, noncurrent |  | 861 |
| Deferred tax assets | 7332 | 8964 |
| Other assets | 629 | 965 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total assets | $442508 | $421554 |
| **Liabilities and members' deficit** |  |  |
| Current liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Trade and other payables | $686 | $4758 |
| &nbsp;&nbsp;&nbsp;&nbsp;Related party payables, net | 1004 | 970 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses | 45976 | 46453 |
| &nbsp;&nbsp;&nbsp;&nbsp;Deferred revenue and other contract liabilities | 315231 | 317133 |
| &nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | 1484 | 1274 |
| &nbsp;&nbsp;&nbsp;&nbsp;Other current liabilities | 21125 | 24905 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total current liabilities | 385506 | 395493 |
| Deferred revenue and other contract liabilities, noncurrent | 348273 | 393043 |
| Derivative liabilities, noncurrent | 1281 | 2015 |
| Warrant liabilities |  | 29332 |
| Operating lease liabilities, noncurrent | 5831 | 6933 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total liabilities | 740891 | 826816 |
| Stockholders' deficit / members' deficit: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Common stock - Class A, par value of $0.0001 per share, 950,000,000 shares authorized; 29,039,655 and 24,718,402 shares issued and outstanding at December 31, 2022 and 2021, respectively | 3 | 2 |
| &nbsp;&nbsp;&nbsp;&nbsp;Common stock - Class B, par value of $0.0001 per share, 300,000,000 shares authorized; 291,092,303 shares issued and outstanding at December 31, 2022 and 2021, respectively | 29 | 29 |
| &nbsp;&nbsp;&nbsp;&nbsp;Preferred stock - par value of $0.0001 per share, 100,000,000 shares authorized; 0 shares issued and outstanding at December 31, 2022 and 2021, respectively |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Additional paid-in capital | 106852 | 97548 |
| &nbsp;&nbsp;&nbsp;&nbsp;Accumulated other comprehensive loss | 44 | (9) |
| &nbsp;&nbsp;&nbsp;&nbsp;Accumulated deficit | (128125) | (146115) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Total stockholders' deficit / members' deficit attributable to MarketWise, Inc. | (21197) | (48545) |
| &nbsp;&nbsp;&nbsp;&nbsp;Noncontrolling interest | (277186) | (356717) |
| &nbsp;&nbsp;&nbsp;&nbsp;Total stockholders' deficit / members' deficit | (298383) | (405262) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**Total liabilities, noncontrolling interest, and stockholders' deficit / members' deficit** | $442508 | $421554 |

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**<u>Table 3. Cash Flows</u>**

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| | | |
|:---|:---|:---|
| ***(Unaudited, in thousands)*** | **Full Year** | **Full Year** |
|  | **2022** | **2021** |
| **Cash flows from operating activities:** |  |  |
| Net loss | $101170 | $(953883) |
| Adjustments to reconcile net loss to net cash provided by operating activities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Depreciation and amortization | 3091 | 2676 |
| &nbsp;&nbsp;&nbsp;&nbsp;Impairment of right-of-use assets | 287 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Stock-based compensation | 9045 | 210912 |
| &nbsp;&nbsp;&nbsp;&nbsp;Change in fair value of derivative liabilities – Class B Units |  | 728079 |
| &nbsp;&nbsp;&nbsp;&nbsp;Change in fair value of derivative liabilities – other | (15665) | (18017) |
| &nbsp;&nbsp;&nbsp;&nbsp;Deferred taxes | 1490 | 2358 |
| &nbsp;&nbsp;&nbsp;&nbsp;Unrealized gains on foreign currency | (97) | (38) |
| &nbsp;&nbsp;&nbsp;&nbsp;Noncash lease expense | 1925 | 1894 |
| &nbsp;&nbsp;&nbsp;&nbsp;Gain on sale of cryptocurrencies |  | (105) |
| &nbsp;&nbsp;&nbsp;&nbsp;Changes in operating assets and liabilities: |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accounts receivable | 3765 | 4593 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Related party receivables and payables, net | (982) | (1167) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Prepaid expenses | 1318 | (4513) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Other current assets and other assets | (543) | (744) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cryptocurrency intangible assets |  | 109 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Deferred contract acquisition costs | 5453 | (95835) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Trade and other payables | (3975) | (7282) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Accrued expenses | (477) | 14205 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Deferred revenue | (51980) | 175553 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Derivative liabilities |  | 662 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Operating lease liabilities | (1671) | (1154) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Other current and long-term liabilities | (3780) | 5329 |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net cash provided by operating activities | 48374 | 63632 |
| **Cash flows from investing activities:** |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Cash paid for Chaikin acquisition, net of cash acquired | (12770) | (7139) |
| &nbsp;&nbsp;&nbsp;&nbsp;Acquisition of non-controlling interests, including transaction costs | (297) |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Purchases of property and equipment | (35) | (157) |
| &nbsp;&nbsp;&nbsp;&nbsp;Purchases of intangible assets |  | (892) |
| &nbsp;&nbsp;&nbsp;&nbsp;Capitalized software development costs | (136) | (123) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net cash used in investing activities | (13238) | (8311) |
| **Cash flows from financing activities:** |  |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Net proceeds from the Transactions |  | 113641 |
| &nbsp;&nbsp;&nbsp;&nbsp;Issuance of related party notes receivable |  | (11) |
| &nbsp;&nbsp;&nbsp;&nbsp;Proceeds from related party notes receivable | 1159 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Proceeds from issuance of common stock | 827 |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Restricted stock units withheld to pay taxes | (515) |  |
| &nbsp;&nbsp;&nbsp;&nbsp;Repurchases of stock | (13054) | (3340) |
| &nbsp;&nbsp;&nbsp;&nbsp;Distributions to members |  | (135451) |
| &nbsp;&nbsp;&nbsp;&nbsp;Distributions to noncontrolling interests | (4609) | (5517) |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Net cash used in financing activities | (16192) | (30678) |
| Effect of exchange rate changes on cash | 53 | 8 |
| Net increase in cash, cash equivalents and restricted cash | 18997 | 24651 |
| Cash, cash equivalents and restricted cash — beginning of period | 139578 | 114927 |
| Cash, cash equivalents and restricted cash — end of period | $158575 | $139578 |

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**<u>MarketWise Investor Relations Contact</u>**

Jonathan Shanfield - MarketWise Investor Relations

Jamie Lillis - Solebury Communications

(800) 290-4113

Email: <u>ir@marketwise.com</u>

**<u>MarketWise Media Contact</u>**

Email: <u>media@marketwise.com</u>