# EDGAR Filing Document

**Accession Number:** 0001174850
**File Stem:** 0001174850-25-000085
**Filing Date:** 2025-11
**Character Count:** 27037
**Document Hash:** e857f24ac05f8bba6ed2cb495c06a70b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001174850-25-000085.hdr.sgml**: 20251113

**ACCESSION NUMBER**: 0001174850-25-000085

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250930

**FILED AS OF DATE**: 20251113

**DATE AS OF CHANGE**: 20251113

**EFFECTIVENESS DATE**: 20251113

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** NICOLET BANKSHARES INC
- **CENTRAL INDEX KEY:** 0001174850
- **STANDARD INDUSTRIAL CLASSIFICATION:** NATIONAL COMMERCIAL BANKS [6021]
- **ORGANIZATION NAME:** 02 Finance
- **EIN:** 000000000
- **STATE OF INCORPORATION:** WI
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-17319
- **FILM NUMBER:** 251477570

**BUSINESS ADDRESS:**
- **STREET 1:** 111 N WASHINGTON ST
- **CITY:** GREEN BAY
- **STATE:** WI
- **ZIP:** 54301
- **BUSINESS PHONE:** 920 430 1400

**MAIL ADDRESS:**
- **STREET 1:** 111 N WASHINGTON ST
- **CITY:** GREEN BAY
- **STATE:** WI
- **ZIP:** 54301

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 09-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** NICOLET BANKSHARES INC<br>**Address:** 111 N WASHINGTON ST<br>GREEN BAY, WI 54301

**Form 13F File Number:** 028-17319

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** H. PHILLIP MOORE JR.<br>**Title:** CFO<br>**Phone:** 920-617-5325

**Signature, Place, and Date of Signing:**

H. PHILLIP MOORE JR.  GREEN BAY, WI  11-13-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 223

**Form 13F Information Table Value Total:** $622276443

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBOTT LABS | COMMON STOCK | 002824100 |  | 3321310 | 24797 | SH |  | SOLE |  | 20582 | 0 | 4215 |
| ABBVIE INC | COMMON STOCK | 00287Y109 |  | 1321630 | 5708 | SH |  | SOLE |  | 5333 | 0 | 375 |
| ACCENTURE PLC CLASS A | COMMON STOCK | G1151C101 |  | 671985 | 2725 | SH |  | SOLE |  | 2325 | 0 | 400 |
| ACI WORLDWIDE INC | COMMON STOCK | 004498101 |  | 284272 | 5387 | SH |  | SOLE |  | 5387 | 0 | 0 |
| ADOBE SYS INC | COMMON STOCK | 00724F101 |  | 1737647 | 4926 | SH |  | SOLE |  | 4526 | 0 | 400 |
| ADVANCED MICRO DEVICES INC | COMMON STOCK | 007903107 |  | 1173625 | 7254 | SH |  | SOLE |  | 5954 | 0 | 1300 |
| AFLAC INC | COMMON STOCK | 001055102 |  | 456518 | 4087 | SH |  | SOLE |  | 4087 | 0 | 0 |
| AIR PRODS  CHEMS INC | COMMON STOCK | 009158106 |  | 234266 | 859 | SH |  | SOLE |  | 859 | 0 | 0 |
| ALPHABET INC CAP STK CL A | COMMON STOCK | 02079K305 |  | 5183621 | 21323 | SH |  | SOLE |  | 21323 | 0 | 0 |
| ALPHABET INC CAP STK CL C | COMMON STOCK | 02079K107 |  | 6941175 | 28500 | SH |  | SOLE |  | 18900 | 0 | 9600 |
| ALPS ETF TR ALERIAN MLP ETF NEW | OTHER | 00162Q452 |  | 15628 | 333 | SH |  | OTR |  | 333 | 0 | 0 |
| ALPS ETF TR ALERIAN MLP ETF NEW | OTHER | 00162Q452 |  | 6131170 | 130645 | SH |  | SOLE |  | 130645 | 0 | 0 |
| ALTRIA GROUP INC | COMMON STOCK | 02209S103 |  | 295024 | 4466 | SH |  | SOLE |  | 4466 | 0 | 0 |
| AMAZON.COM INC | COMMON STOCK | 023135106 |  | 7523127 | 34263 | SH |  | SOLE |  | 24203 | 0 | 10060 |
| AMERICAN TOWER CORP | COMMON STOCK | 03027X100 |  | 1131996 | 5886 | SH |  | SOLE |  | 4061 | 0 | 1825 |
| AMERICAN WTR WKS CO INC | COMMON STOCK | 030420103 |  | 260981 | 1875 | SH |  | SOLE |  | 1875 | 0 | 0 |
| AMGEN INC | COMMON STOCK | 031162100 |  | 397902 | 1410 | SH |  | SOLE |  | 1410 | 0 | 0 |
| AMPHENOL CORP CL A | COMMON STOCK | 032095101 |  | 710820 | 5744 | SH |  | SOLE |  | 5744 | 0 | 0 |
| ANALOG DEVICES INC | COMMON STOCK | 032654105 |  | 1851595 | 7536 | SH |  | SOLE |  | 5551 | 0 | 1985 |
| APPLE INC | COMMON STOCK | 037833100 |  | 16943335 | 66541 | SH |  | SOLE |  | 56799 | 0 | 9742 |
| APPLIED MATLS INC | COMMON STOCK | 038222105 |  | 368532 | 1800 | SH |  | SOLE |  | 1800 | 0 | 0 |
| ASML HOLDING NV NY REGISTRY SHS | OTHER | N07059210 |  | 212012 | 219 | SH |  | SOLE |  | 219 | 0 | 0 |
| AT INC | COMMON STOCK | 00206R102 |  | 211659 | 7495 | SH |  | SOLE |  | 7495 | 0 | 0 |
| AVANTIS EMERGING MARKETS EQUITY ETF | OTHER | 025072604 |  | 15158400 | 201816 | SH |  | SOLE |  | 186620 | 0 | 15196 |
| AVANTIS INVESTORS | COMMON STOCK | 025072356 |  | 8318 | 187 | SH |  | OTR |  | 187 | 0 | 0 |
| AVANTIS INVESTORS | OTHER | 025072356 |  | 8206916 | 184508 | SH |  | SOLE |  | 184174 | 0 | 334 |
| BANK FIRST CORPORATION | COMMON STOCK | 06211J100 |  | 1081357 | 8914 | SH |  | SOLE |  | 8914 | 0 | 0 |
| BATH  BODY WORKS INC | COMMON STOCK | 070830104 |  | 269037 | 10444 | SH |  | SOLE |  | 6844 | 0 | 3600 |
| BECTON DICKINSON  CO | COMMON STOCK | 075887109 |  | 555521 | 2968 | SH |  | SOLE |  | 1868 | 0 | 1100 |
| BERKSHIRE HATHAWAY INC DEL CL B NEW | COMMON STOCK | 084670702 |  | 2893771 | 5756 | SH |  | SOLE |  | 5141 | 0 | 615 |
| BIOGEN INC | COMMON STOCK | 09062X103 |  | 391103 | 2792 | SH |  | SOLE |  | 1892 | 0 | 900 |
| BLACKROCK INC | COMMON STOCK | 09290D101 |  | 676205 | 580 | SH |  | SOLE |  | 455 | 0 | 125 |
| BLACKSTONE INC | COMMON STOCK | 09260D107 |  | 1352619 | 7917 | SH |  | SOLE |  | 4742 | 0 | 3175 |
| BOEING CO | COMMON STOCK | 097023105 |  | 879507 | 4075 | SH |  | SOLE |  | 2875 | 0 | 1200 |
| BRISTOL MYERS SQUIBB CO | COMMON STOCK | 110122108 |  | 737881 | 16361 | SH |  | SOLE |  | 11411 | 0 | 4950 |
| BROADCOM INC | COMMON STOCK | 11135F101 |  | 1631735 | 4946 | SH |  | SOLE |  | 3696 | 0 | 1250 |
| CARRIER GLOBAL CORP | COMMON STOCK | 14448C104 |  | 694192 | 11628 | SH |  | SOLE |  | 8028 | 0 | 3600 |
| CATERPILLAR INC | COMMON STOCK | 149123101 |  | 2061288 | 4320 | SH |  | SOLE |  | 3920 | 0 | 400 |
| CDW CORP | COMMON STOCK | 12514G108 |  | 214709 | 1348 | SH |  | SOLE |  | 673 | 0 | 675 |
| CENCORA INC. | COMMON STOCK | 03073E105 |  | 1541398 | 4932 | SH |  | SOLE |  | 3357 | 0 | 1575 |
| CHEVRON CORPORATION | COMMON STOCK | 166764100 |  | 1751982 | 11282 | SH |  | SOLE |  | 10039 | 0 | 1243 |
| CHIPOTLE MEXICAN GRILL INC-CL A | COMMON STOCK | 169656105 |  | 1241304 | 31674 | SH |  | SOLE |  | 23774 | 0 | 7900 |
| CISCO SYSTEMS INC | COMMON STOCK | 17275R102 |  | 1700990 | 24861 | SH |  | SOLE |  | 17811 | 0 | 7050 |
| CITIGROUP INC | COMMON STOCK | 172967424 |  | 607985 | 5990 | SH |  | SOLE |  | 2990 | 0 | 3000 |
| COCA COLA CO | COMMON STOCK | 191216100 |  | 2418558 | 36468 | SH |  | SOLE |  | 31509 | 0 | 4959 |
| COMCAST CORP CL A | COMMON STOCK | 20030N101 |  | 843501 | 26846 | SH |  | SOLE |  | 20146 | 0 | 6700 |
| CONOCOPHILLIPS | COMMON STOCK | 20825C104 |  | 401535 | 4245 | SH |  | SOLE |  | 4245 | 0 | 0 |
| COPART INC | COMMON STOCK | 217204106 |  | 437288 | 9724 | SH |  | SOLE |  | 9724 | 0 | 0 |
| COSTCO WHOLESALE CORP | COMMON STOCK | 22160K105 |  | 5939768 | 6417 | SH |  | SOLE |  | 5346 | 0 | 1071 |
| CSX CORP | COMMON STOCK | 126408103 |  | 440111 | 12394 | SH |  | SOLE |  | 12394 | 0 | 0 |
| CVS HEALTH CORPORATION | COMMON STOCK | 126650100 |  | 874524 | 11600 | SH |  | SOLE |  | 7189 | 0 | 4411 |
| DANAHER CORP | COMMON STOCK | 235851102 |  | 975836 | 4922 | SH |  | SOLE |  | 4922 | 0 | 0 |
| DEERE  CO | COMMON STOCK | 244199105 |  | 1643850 | 3595 | SH |  | SOLE |  | 3595 | 0 | 0 |
| DIMENSIONAL ETF TRUST US CORE EQUITY 2 | OTHER | 25434V708 |  | 1455709 | 37742 | SH |  | SOLE |  | 37742 | 0 | 0 |
| DIMENSIONAL U.S. EQUITY MARKET ETF | OTHER | 25434V401 |  | 560396 | 7736 | SH |  | SOLE |  | 7736 | 0 | 0 |
| DISNEY WALT CO | COMMON STOCK | 254687106 |  | 1187022 | 10367 | SH |  | SOLE |  | 8497 | 0 | 1870 |
| DUPONT DE NEMOURS INC | COMMON STOCK | 26614N102 |  | 601388 | 7720 | SH |  | SOLE |  | 5314 | 0 | 2406 |
| EATON CORP PLC SHS | COMMON STOCK | G29183103 |  | 2305380 | 6160 | SH |  | SOLE |  | 5485 | 0 | 675 |
| EMERSON ELEC CO | COMMON STOCK | 291011104 |  | 369141 | 2814 | SH |  | SOLE |  | 2814 | 0 | 0 |
| Energy Sector SPDR Fund | OTHER | 81369Y506 |  | 232731 | 2605 | SH |  | SOLE |  | 2605 | 0 | 0 |
| EOG RES INC | COMMON STOCK | 26875P101 |  | 808049 | 7207 | SH |  | SOLE |  | 5432 | 0 | 1775 |
| EQUIFAX INC | COMMON STOCK | 294429105 |  | 323228 | 1260 | SH |  | SOLE |  | 1260 | 0 | 0 |
| EVERGY INC | COMMON STOCK | 30034W106 |  | 608160 | 8000 | SH |  | SOLE |  | 0 | 0 | 8000 |
| EXXON MOBIL CORP | COMMON STOCK | 30231G102 |  | 2968482 | 26328 | SH |  | SOLE |  | 12184 | 0 | 14144 |
| FEDEX CORPORATION | COMMON STOCK | 31428X106 |  | 452048 | 1917 | SH |  | SOLE |  | 1617 | 0 | 300 |
| FIDELITY NATL INFORMATION | COMMON STOCK | 31620M106 |  | 576711 | 8746 | SH |  | SOLE |  | 8746 | 0 | 0 |
| FIDELITY WISE ORIGIN BITCOIN FUND | OTHER | 315948109 |  | 207206 | 2076 | SH |  | SOLE |  | 2076 | 0 | 0 |
| Financial Sector SPDR Fund | OTHER | 81369Y605 |  | 287127 | 5330 | SH |  | SOLE |  | 5330 | 0 | 0 |
| FISERV INC | COMMON STOCK | 337738108 |  | 654449 | 5076 | SH |  | SOLE |  | 5076 | 0 | 0 |
| FLEXSHARES MSTAR GBL UPSTRM ETF | OTHER | 33939L407 |  | 1224746 | 27975 | SH |  | SOLE |  | 27975 | 0 | 0 |
| FREEPORT-MCMORAN INC | COMMON STOCK | 35671D857 |  | 555081 | 14153 | SH |  | SOLE |  | 10453 | 0 | 3700 |
| GE AEROSPACE | COMMON STOCK | 369604301 |  | 492217 | 1636 | SH |  | SOLE |  | 1636 | 0 | 0 |
| GE VERNOVA INC | COMMON STOCK | 36828A101 |  | 203724 | 331 | SH |  | SOLE |  | 331 | 0 | 0 |
| GENERAL DYNAMICS CORP | COMMON STOCK | 369550108 |  | 2041567 | 5987 | SH |  | SOLE |  | 4593 | 0 | 1394 |
| GLOBAL X FDS S 500 CATHOLIC | OTHER | 37954Y889 |  | 540498 | 6668 | SH |  | SOLE |  | 6668 | 0 | 0 |
| GOLDMAN SACHS GROUP | COMMON STOCK | 38141G104 |  | 761311 | 956 | SH |  | SOLE |  | 956 | 0 | 0 |
| GRAINGER W W INC | COMMON STOCK | 384802104 |  | 766180 | 804 | SH |  | SOLE |  | 804 | 0 | 0 |
| GSK PLC | COMMON STOCK | 37733W204 |  | 1131310 | 26212 | SH |  | SOLE |  | 16737 | 0 | 9475 |
| HOME DEPOT INC | COMMON STOCK | 437076102 |  | 2926687 | 7223 | SH |  | SOLE |  | 6174 | 0 | 1049 |
| HONEYWELL INTL INC | COMMON STOCK | 438516106 |  | 1690947 | 8033 | SH |  | SOLE |  | 6242 | 0 | 1791 |
| ILLINOIS TOOL WKS INC | COMMON STOCK | 452308109 |  | 525953 | 2017 | SH |  | SOLE |  | 2017 | 0 | 0 |
| INTEL CORP | COMMON STOCK | 458140100 |  | 372640 | 11107 | SH |  | SOLE |  | 11107 | 0 | 0 |
| INTERCONTINENTAL EXCHANGE INC | COMMON STOCK | 45866F104 |  | 1280448 | 7600 | SH |  | SOLE |  | 5995 | 0 | 1605 |
| INTERNATIONAL BUSINESS MACHS | COMMON STOCK | 459200101 |  | 1052739 | 3731 | SH |  | SOLE |  | 3731 | 0 | 0 |
| INTUIT | COMMON STOCK | 461202103 |  | 1299578 | 1903 | SH |  | SOLE |  | 1803 | 0 | 100 |
| INVESCO QQQ TR UNIT SER 1 | OTHER | 46090E103 |  | 1846138 | 3075 | SH |  | SOLE |  | 3075 | 0 | 0 |
| Invesco S 500 Equal Weight ETF | OTHER | 46137V357 |  | 839423 | 4425 | SH |  | SOLE |  | 4425 | 0 | 0 |
| iShares 10-20 Year Treasury Bond ETF | OTHER | 464288653 |  | 348621 | 3385 | SH |  | SOLE |  | 3385 | 0 | 0 |
| ISHARES BITCOIN TRUST ETF | OTHER | 46438F101 |  | 1285115 | 19771 | SH |  | SOLE |  | 19771 | 0 | 0 |
| ISHARES CORE MSCI EAFE | OTHER | 46432F842 |  | 277646 | 3180 | SH |  | SOLE |  | 3180 | 0 | 0 |
| ISHARES CORE MSCI EMK ETF | OTHER | 46434G103 |  | 855642 | 12980 | SH |  | SOLE |  | 12980 | 0 | 0 |
| ISHARES CORE S 500 ETF | OTHER | 464287200 |  | 9767095 | 14593 | SH |  | SOLE |  | 13738 | 0 | 855 |
| ISHARES CORE S MID-CAP ETF | OTHER | 464287507 |  | 1691148 | 25914 | SH |  | SOLE |  | 25914 | 0 | 0 |
| ISHARES CORE S SMALL-CAP ETF | OTHER | 464287804 |  | 666755 | 5611 | SH |  | SOLE |  | 5611 | 0 | 0 |
| ISHARES CORE U.S. AGGREGATE | OTHER | 464287226 |  | 951272 | 9489 | SH |  | SOLE |  | 9444 | 0 | 45 |
| ISHARES DOW JONES SELECT DIV IND | OTHER | 464287168 |  | 351698 | 2475 | SH |  | SOLE |  | 2475 | 0 | 0 |
| ISHARES MSCI EAFE INDEX FD | OTHER | 464287465 |  | 6279693 | 67256 | SH |  | SOLE |  | 67256 | 0 | 0 |
| ISHARES MSCI EAFE SM CAPIDX | OTHER | 464288273 |  | 221644 | 2889 | SH |  | SOLE |  | 2889 | 0 | 0 |
| ISHARES NATIONAL MUNI BOND ETF | OTHER | 464288414 |  | 588570 | 5527 | SH |  | SOLE |  | 5527 | 0 | 0 |
| ISHARES RUSSELL 1000 GROWTH INDEX FD | OTHER | 464287614 |  | 6918416 | 14770 | SH |  | SOLE |  | 14770 | 0 | 0 |
| ISHARES RUSSELL 1000 VALUE INDEX FUND | OTHER | 464287598 |  | 2486852 | 12215 | SH |  | SOLE |  | 12156 | 0 | 59 |
| ISHARES RUSSELL 1000 | OTHER | 464287622 |  | 1117272 | 3057 | SH |  | SOLE |  | 3057 | 0 | 0 |
| ISHARES RUSSELL 2000 INDEX FD | OTHER | 464287655 |  | 2423713 | 10017 | SH |  | SOLE |  | 10017 | 0 | 0 |
| ISHARES RUSSELL 2000 VALUE INDEX FUND | OTHER | 464287630 |  | 443970 | 2511 | SH |  | SOLE |  | 2511 | 0 | 0 |
| ISHARES RUSSELL MIDCAP GROWTH INDEX FD | OTHER | 464287481 |  | 862577 | 6057 | SH |  | SOLE |  | 6057 | 0 | 0 |
| ISHARES RUSSELL MIDCAP INDEX FD | OTHER | 464287499 |  | 544928 | 5644 | SH |  | SOLE |  | 5644 | 0 | 0 |
| ISHARES RUSSELL MIDCAP VALUE INDEX FD | OTHER | 464287473 |  | 1018474 | 7292 | SH |  | SOLE |  | 7292 | 0 | 0 |
| ISHARES S 500 BARRA GROWTH INDEX FUND | OTHER | 464287309 |  | 12987661 | 107585 | SH |  | SOLE |  | 107585 | 0 | 0 |
| ISHARES S 500/VALUE | OTHER | 464287408 |  | 5533229 | 26794 | SH |  | SOLE |  | 26794 | 0 | 0 |
| ISHARES S GLOBAL INFRASTRUCTURE IDX ETF | OTHER | 464288372 |  | 639926 | 10470 | SH |  | SOLE |  | 10470 | 0 | 0 |
| ISHARES SELECT U.S. REIT ETF | OTHER | 464287564 |  | 411622 | 6680 | SH |  | SOLE |  | 6680 | 0 | 0 |
| ISHARES TR | OTHER | 464288877 |  | 219634 | 3238 | SH |  | SOLE |  | 3238 | 0 | 0 |
| JANUS DETROIT STR TR | OTHER | 47103U852 |  | 631296 | 13823 | SH |  | SOLE |  | 13823 | 0 | 0 |
| JOHNSON  JOHNSON | COMMON STOCK | 478160104 |  | 2124542 | 11458 | SH |  | SOLE |  | 10808 | 0 | 650 |
| JPM ALERIAN MLP INDEX ETN 1/28/2044 | OTHER | 48133Q309 |  | 5755751 | 194978 | SH |  | SOLE |  | 194510 | 0 | 468 |
| JPMORGAN CHASE  CO | COMMON STOCK | 46625H100 |  | 7526160 | 23860 | SH |  | SOLE |  | 18895 | 0 | 4965 |
| JPMORGAN ULTRA SHORT INC ETF | OTHER | 46641Q837 |  | 218291 | 4303 | SH |  | SOLE |  | 4303 | 0 | 0 |
| KIMBERLY CLARK CORP | COMMON STOCK | 494368103 |  | 341686 | 2748 | SH |  | SOLE |  | 2748 | 0 | 0 |
| KKR  CO INC CL A | COMMON STOCK | 48251W104 |  | 427146 | 3287 | SH |  | SOLE |  | 1987 | 0 | 1300 |
| L3HARRIS TECHNOLOGIES INC | COMMON STOCK | 502431109 |  | 211955 | 694 | SH |  | SOLE |  | 694 | 0 | 0 |
| LAM RESEARCH CORP | COMMON STOCK | 512807306 |  | 1306864 | 9760 | SH |  | SOLE |  | 9760 | 0 | 0 |
| LILLY (ELI)  CO | COMMON STOCK | 532457108 |  | 1051414 | 1378 | SH |  | SOLE |  | 1253 | 0 | 125 |
| LINDE PLC | COMMON STOCK | G54950103 |  | 473575 | 997 | SH |  | SOLE |  | 997 | 0 | 0 |
| LOCKHEED MARTIN CORP | COMMON STOCK | 539830109 |  | 480739 | 963 | SH |  | SOLE |  | 963 | 0 | 0 |
| LOWES COS INC | COMMON STOCK | 548661107 |  | 1287964 | 5125 | SH |  | SOLE |  | 5125 | 0 | 0 |
| MARSH  MCLENNAN COS INC | COMMON STOCK | 571748102 |  | 726516 | 3605 | SH |  | SOLE |  | 2205 | 0 | 1400 |
| MASCO CORP | COMMON STOCK | 574599106 |  | 366732 | 5210 | SH |  | SOLE |  | 1210 | 0 | 4000 |
| MASTERCARD INC | COMMON STOCK | 57636Q104 |  | 3815577 | 6708 | SH |  | SOLE |  | 4908 | 0 | 1800 |
| MCDONALDS CORP | COMMON STOCK | 580135101 |  | 2327797 | 7660 | SH |  | SOLE |  | 6271 | 0 | 1389 |
| MERCK  CO INC | COMMON STOCK | 58933Y105 |  | 547979 | 6529 | SH |  | SOLE |  | 6529 | 0 | 0 |
| META PLATFORMS INC CL A | COMMON STOCK | 30303M102 |  | 4946784 | 6736 | SH |  | SOLE |  | 4811 | 0 | 1925 |
| MICROCHIP TECHNOLOGY INC | COMMON STOCK | 595017104 |  | 301063 | 4688 | SH |  | SOLE |  | 4688 | 0 | 0 |
| MICROSOFT CORP | COMMON STOCK | 594918104 |  | 15687670 | 30288 | SH |  | SOLE |  | 23795 | 0 | 6493 |
| MONDELEZ INTL INC CL A | COMMON STOCK | 609207105 |  | 1388083 | 22220 | SH |  | SOLE |  | 15800 | 0 | 6420 |
| NETFLIX INC | COMMON STOCK | 64110L106 |  | 1218103 | 1016 | SH |  | SOLE |  | 916 | 0 | 100 |
| NEXTERA ENERGY INC | COMMON STOCK | 65339F101 |  | 1265665 | 16766 | SH |  | SOLE |  | 13225 | 0 | 3541 |
| NICOLET BANKSHARES INC | COMMON STOCK | 65406E102 |  | 119307418 | 887044 | SH |  | SOLE |  | 0 | 0 | 887044 |
| NIKE INC | COMMON STOCK | 654106103 |  | 676730 | 9705 | SH |  | SOLE |  | 9705 | 0 | 0 |
| NORFOLK SOUTHN CORP | COMMON STOCK | 655844108 |  | 1880266 | 6259 | SH |  | SOLE |  | 4144 | 0 | 2115 |
| NVIDIA CORP | COMMON STOCK | 67066G104 |  | 14167206 | 75931 | SH |  | SOLE |  | 56281 | 0 | 19650 |
| O REILLY AUTOMOTIVE INC | COMMON STOCK | 67103H107 |  | 666266 | 6180 | SH |  | SOLE |  | 6180 | 0 | 0 |
| ORACLE CORPORATION | COMMON STOCK | 68389X105 |  | 3485407 | 12393 | SH |  | SOLE |  | 9593 | 0 | 2800 |
| OVERLAY SHARES LG CAP EQUITY ETF | OTHER | 53656F805 |  | 231516 | 4425 | SH |  | SOLE |  | 4425 | 0 | 0 |
| PALO ALTO NETWORKS INC | COMMON STOCK | 697435105 |  | 2234730 | 10975 | SH |  | SOLE |  | 8477 | 0 | 2498 |
| PAYPAL HLDGS INC | COMMON STOCK | 70450Y103 |  | 694406 | 10355 | SH |  | SOLE |  | 7255 | 0 | 3100 |
| PEPSICO INC | COMMON STOCK | 713448108 |  | 1033498 | 7359 | SH |  | SOLE |  | 7359 | 0 | 0 |
| PFIZER INC | COMMON STOCK | 717081103 |  | 1156588 | 45392 | SH |  | SOLE |  | 37872 | 0 | 7520 |
| PHILIP MORRIS INTL INC | COMMON STOCK | 718172109 |  | 895993 | 5524 | SH |  | SOLE |  | 5440 | 0 | 84 |
| PHILLIPS 66 COM | COMMON STOCK | 718546104 |  | 268095 | 1971 | SH |  | SOLE |  | 1971 | 0 | 0 |
| PIMCO ACTIVE BD ETF | OTHER | 72201R775 |  | 418581 | 4484 | SH |  | SOLE |  | 4484 | 0 | 0 |
| PRINCIPAL ACTIVE HIGH YIELD ETF | OTHER | 74255Y102 |  | 1081784 | 55621 | SH |  | SOLE |  | 55621 | 0 | 0 |
| PRINCIPAL FINL GROUP INC | COMMON STOCK | 74251V102 |  | 235879 | 2845 | SH |  | SOLE |  | 2845 | 0 | 0 |
| PROCTER  GAMBLE CO | COMMON STOCK | 742718109 |  | 2986034 | 19434 | SH |  | SOLE |  | 17458 | 0 | 1976 |
| QUALCOMM INC | COMMON STOCK | 747525103 |  | 431039 | 2591 | SH |  | SOLE |  | 2591 | 0 | 0 |
| RTX CORPORATION | COMMON STOCK | 75513E101 |  | 1465811 | 8760 | SH |  | SOLE |  | 7710 | 0 | 1050 |
| S GLOBAL INC | COMMON STOCK | 78409V104 |  | 240921 | 495 | SH |  | SOLE |  | 495 | 0 | 0 |
| SALESFORCE INC. | COMMON STOCK | 79466L302 |  | 1777263 | 7499 | SH |  | SOLE |  | 5594 | 0 | 1905 |
| SCHNEIDER NATIONAL INC | COMMON STOCK | 80689H102 |  | 1332001 | 62949 | SH |  | SOLE |  | 62949 | 0 | 0 |
| SCHWAB CHARLES CORP | COMMON STOCK | 808513105 |  | 1377537 | 14429 | SH |  | SOLE |  | 11179 | 0 | 3250 |
| SCHWAB EMERGING MARKETS EQUITY ETF | OTHER | 808524706 |  | 503620 | 15092 | SH |  | SOLE |  | 15092 | 0 | 0 |
| SCHWAB INTERNATIONAL EQUITY ETF | OTHER | 808524805 |  | 316049 | 13576 | SH |  | SOLE |  | 13576 | 0 | 0 |
| SERVICENOW INC | COMMON STOCK | 81762P102 |  | 730702 | 794 | SH |  | SOLE |  | 594 | 0 | 200 |
| SLB LIMITED | OTHER | 806857108 |  | 657876 | 19141 | SH |  | SOLE |  | 11641 | 0 | 7500 |
| SMITH A O CORP | COMMON STOCK | 831865209 |  | 286299 | 3900 | SH |  | SOLE |  | 3900 | 0 | 0 |
| SPDR GOLD TRUST | OTHER | 78463V107 |  | 425853 | 1198 | SH |  | SOLE |  | 598 | 0 | 600 |
| SPDR INDEX SHS FDS | OTHER | 78463X848 |  | 1673646 | 47928 | SH |  | SOLE |  | 47928 | 0 | 0 |
| SPDR PORTFOLIO DEVELOPED WORLD EX-US ETF | OTHER | 78463X889 |  | 221567 | 5178 | SH |  | SOLE |  | 5178 | 0 | 0 |
| SPDR PORTFOLIO S 1500 COMPOSITE STOCK MARKET ETF | OTHER | 78464A805 |  | 1560578 | 19350 | SH |  | SOLE |  | 19350 | 0 | 0 |
| SPDR S 500  ETF TRUST | OTHER | 78462F103 |  | 123909 | 186 | SH |  | OTR |  | 186 | 0 | 0 |
| SPDR S 500  ETF TRUST | OTHER | 78462F103 |  | 13288959 | 19948 | SH |  | SOLE |  | 19697 | 0 | 251 |
| SPDR S MIDCAP 400 ETF TR | OTHER | 78467Y107 |  | 739673 | 1241 | SH |  | SOLE |  | 1241 | 0 | 0 |
| SS TECHNOLOGIES HLDGS INC | COMMON STOCK | 78467J100 |  | 360632 | 4063 | SH |  | SOLE |  | 4063 | 0 | 0 |
| STARBUCKS CORP | COMMON STOCK | 855244109 |  | 308113 | 3642 | SH |  | SOLE |  | 3642 | 0 | 0 |
| STATE STREET SPDR PORTFOLIO S 500 VALUE ETF | OTHER | 78464A508 |  | 58547274 | 1058147 | SH |  | SOLE |  | 1056189 | 0 | 1958 |
| STATE STREET SPDR PORTFOLIO S 500 VALUE ETF | OTHER | 78464A508 |  | 31206 | 564 | SH |  | OTR |  | 564 | 0 | 0 |
| STATE STREET SPDR S 500 GROWTH ETF | OTHER | 78464A409 |  | 40665677 | 389108 | SH |  | SOLE |  | 387678 | 0 | 1430 |
| STATE STREET SPDR S DIVIDEND ETF | OTHER | 78464A763 |  | 374354 | 2673 | SH |  | SOLE |  | 2673 | 0 | 0 |
| STRYKER CORP | COMMON STOCK | 863667101 |  | 256181 | 693 | SH |  | SOLE |  | 693 | 0 | 0 |
| SYNOPSYS INC | COMMON STOCK | 871607107 |  | 237814 | 482 | SH |  | SOLE |  | 482 | 0 | 0 |
| T ROWE PRICE GROUP INC | COMMON STOCK | 74144T108 |  | 206101 | 2008 | SH |  | SOLE |  | 2008 | 0 | 0 |
| TAPESTRY INC | COMMON STOCK | 876030107 |  | 419820 | 3708 | SH |  | SOLE |  | 2708 | 0 | 1000 |
| Technology Sector SPDR Fund | OTHER | 81369Y803 |  | 435474 | 1545 | SH |  | SOLE |  | 1545 | 0 | 0 |
| TESLA INC | COMMON STOCK | 88160R101 |  | 230810 | 519 | SH |  | SOLE |  | 519 | 0 | 0 |
| THERMO FISHER SCIENTIFIC INC | COMMON STOCK | 883556102 |  | 813864 | 1678 | SH |  | SOLE |  | 1678 | 0 | 0 |
| TIMOTHY PLAN U S LARGE CAP CORE ETF | OTHER | 887432359 |  | 210374 | 4544 | SH |  | SOLE |  | 4544 | 0 | 0 |
| TJX COS INC | COMMON STOCK | 872540109 |  | 2178796 | 15074 | SH |  | SOLE |  | 11494 | 0 | 3580 |
| TRACTOR SUPPLY CO | COMMON STOCK | 892356106 |  | 213263 | 3750 | SH |  | SOLE |  | 3750 | 0 | 0 |
| TRUIST FINL CORP | COMMON STOCK | 89832Q109 |  | 456651 | 9988 | SH |  | SOLE |  | 5588 | 0 | 4400 |
| UNION PAC CORP | COMMON STOCK | 907818108 |  | 822804 | 3481 | SH |  | SOLE |  | 3481 | 0 | 0 |
| UNITEDHEALTH GROUP INC | COMMON STOCK | 91324P102 |  | 883623 | 2559 | SH |  | SOLE |  | 2559 | 0 | 0 |
| Utilities Sector SPDR Fund | OTHER | 81369Y886 |  | 420875 | 4826 | SH |  | SOLE |  | 4826 | 0 | 0 |
| VANGUARD FTSE ALL-WORLD EX-U | OTHER | 922042775 |  | 778004 | 10901 | SH |  | SOLE |  | 10901 | 0 | 0 |
| VANGUARD FTSE DEVELOPED MARKETS | OTHER | 921943858 |  | 9497080 | 158496 | SH |  | SOLE |  | 134996 | 0 | 23500 |
| VANGUARD FTSE EMERGING MARKETS ETF | OTHER | 922042858 |  | 791787 | 14614 | SH |  | SOLE |  | 14614 | 0 | 0 |
| VANGUARD GROWTH ETF | OTHER | 922908736 |  | 2403805 | 5012 | SH |  | SOLE |  | 5012 | 0 | 0 |
| VANGUARD HEALTH CARE ETF | OTHER | 92204A504 |  | 735187 | 2832 | SH |  | SOLE |  | 2832 | 0 | 0 |
| VANGUARD INDEX FDS | OTHER | 922908652 |  | 773511 | 3695 | SH |  | SOLE |  | 3695 | 0 | 0 |
| VANGUARD INFORMATION TECHNOLOGY ETF | OTHER | 92204A702 |  | 495762 | 664 | SH |  | SOLE |  | 664 | 0 | 0 |
| VANGUARD LARGE-CAP ETF | OTHER | 922908637 |  | 2420703 | 7863 | SH |  | SOLE |  | 7863 | 0 | 0 |
| VANGUARD MID-CAP ETF | OTHER | 922908629 |  | 59042 | 201 | SH |  | OTR |  | 201 | 0 | 0 |
| VANGUARD MID-CAP ETF | OTHER | 922908629 |  | 1815313 | 6180 | SH |  | SOLE |  | 6180 | 0 | 0 |
| VANGUARD MID-CAP GROWTH INDE | OTHER | 922908538 |  | 297609 | 1013 | SH |  | SOLE |  | 1013 | 0 | 0 |
| VANGUARD MID-CAP VALUE INDEX | OTHER | 922908512 |  | 2179457 | 12484 | SH |  | SOLE |  | 12484 | 0 | 0 |
| VANGUARD S 500 ETF | OTHER | 922908363 |  | 26277226 | 42910 | SH |  | SOLE |  | 42910 | 0 | 0 |
| VANGUARD S 500 GROWTH INDX ETF | OTHER | 921932505 |  | 1237142 | 2841 | SH |  | SOLE |  | 2841 | 0 | 0 |
| VANGUARD SHORT-TERM CORPORATE BOND ETF | OTHER | 92206C409 |  | 246184 | 3080 | SH |  | SOLE |  | 3080 | 0 | 0 |
| VANGUARD SHORT-TERM TREASURY INDEX FUND | OTHER | 92206C102 |  | 718205 | 12204 | SH |  | SOLE |  | 12204 | 0 | 0 |
| VANGUARD SMALL-CAP ETF | OTHER | 922908751 |  | 1280300 | 5035 | SH |  | SOLE |  | 5035 | 0 | 0 |
| VANGUARD TOTAL BOND MARKET ETF | OTHER | 921937835 |  | 1593228 | 21423 | SH |  | SOLE |  | 21423 | 0 | 0 |
| VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | OTHER | 921909768 |  | 1960500 | 26688 | SH |  | SOLE |  | 26688 | 0 | 0 |
| VANGUARD TOTAL STOCK MARKET ETF | OTHER | 922908769 |  | 4836898 | 14739 | SH |  | SOLE |  | 14739 | 0 | 0 |
| VANGUARD VALUE ETF | OTHER | 922908744 |  | 3590119 | 19251 | SH |  | SOLE |  | 18684 | 0 | 567 |
| VERIZON COMMUNICATIONS INC | COMMON STOCK | 92343V104 |  | 240187 | 5465 | SH |  | SOLE |  | 5465 | 0 | 0 |
| VERTEX PHARMACEUTICALS INC | COMMON STOCK | 92532F100 |  | 241642 | 617 | SH |  | SOLE |  | 617 | 0 | 0 |
| VICTORYSHARES CORE INTERMEDIATE BOND ETF | OTHER | 92647N527 |  | 613008 | 12900 | SH |  | SOLE |  | 12900 | 0 | 0 |
| VISA INC CL A | COMMON STOCK | 92826C839 |  | 1275054 | 3735 | SH |  | SOLE |  | 3735 | 0 | 0 |
| WALMART INC | COMMON STOCK | 931142103 |  | 2560938 | 24849 | SH |  | SOLE |  | 19849 | 0 | 5000 |
| WEC ENERGY GROUP INC | COMMON STOCK | 92939U106 |  | 2216629 | 19344 | SH |  | SOLE |  | 19344 | 0 | 0 |
| WELLS FARGO  COMPANY | COMMON STOCK | 949746101 |  | 1316812 | 15710 | SH |  | SOLE |  | 15710 | 0 | 0 |
| WISDOMTREE L/C DIVIDEND FUND | OTHER | 97717W307 |  | 442461 | 5084 | SH |  | SOLE |  | 5084 | 0 | 0 |
| WYNDHAM HOTELS  RESORTS INC | COMMON STOCK | 98311A105 |  | 260874 | 3265 | SH |  | SOLE |  | 3265 | 0 | 0 |
| YUM! BRANDS INC | COMMON STOCK | 988498101 |  | 474696 | 3123 | SH |  | SOLE |  | 3123 | 0 | 0 |
| ZIMMER BIOMET HOLDINGS INC. | COMMON STOCK | 98956P102 |  | 517716 | 5256 | SH |  | SOLE |  | 2676 | 0 | 2580 |

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