# EDGAR Filing Document

**Accession Number:** 0001847064
**File Stem:** 0001104659-25-080974
**Filing Date:** 2025-8
**Character Count:** 15536
**Document Hash:** c2b15cbc5178362a60b7715b4616ccb1
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001104659-25-080974.hdr.sgml**: 20250820

**ACCESSION NUMBER**: 0001104659-25-080974

**CONFORMED SUBMISSION TYPE**: 8-K

**PUBLIC DOCUMENT COUNT**: 17

**CONFORMED PERIOD OF REPORT**: 20250819

**ITEM INFORMATION**: Other Events

**ITEM INFORMATION**: Financial Statements and Exhibits

**FILED AS OF DATE**: 20250820

**DATE AS OF CHANGE**: 20250820

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** PSQ Holdings, Inc.
- **CENTRAL INDEX KEY:** 0001847064
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-ADVERTISING [7310]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 862062844
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 8-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-40457
- **FILM NUMBER:** 251237738

**BUSINESS ADDRESS:**
- **STREET 1:** 313 DATURA STREET
- **STREET 2:** SUITE 200
- **CITY:** WEST PALM BEACH
- **STATE:** FL
- **ZIP:** 33401
- **BUSINESS PHONE:** 877-776-2402

**MAIL ADDRESS:**
- **STREET 1:** 313 DATURA STREET
- **STREET 2:** SUITE 200
- **CITY:** WEST PALM BEACH
- **STATE:** FL
- **ZIP:** 33401

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** PSQ Holdings, Inc
- **DATE OF NAME CHANGE:** 20230719

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Colombier Acquisition Corp.
- **DATE OF NAME CHANGE:** 20210219

?xml version='1.0' encoding='ASCII'?

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 8-K**

**CURRENT REPORT**

**PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934**

Date of Report (Date of earliest event reported): **August 19, 2025**

**PSQ Holdings, Inc.**

(Exact name of registrant as specified in its charter)

---

| | | |
|:---|:---|:---|
| **Delaware** | **001-40457** | **86-2062844** |
| (State or other jurisdiction <br> of incorporation) | (Commission File Number) | (I.R.S. Employer <br> Identification Number) |

---

---

| | |
|:---|:---|
| **313 Datura Street, Suite 200**<br> **West Palm Beach, Florida** | **33401** |
| (Address of principal executive offices) | (Zip Code) |

---

Registrant's telephone number, including area code: **(877) 776-2402**

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

◻ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

◻ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

◻ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

◻ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

---

| | | |
|:---|:---|:---|
| **Title of each class** | **Trading Symbol(s)** | **Name of each exchange on which registered** |
| Class A common stock, par value $0.0001 per share | PSQH | New York Stock Exchange |
| Redeemable warrants, each whole warrant exercisable for one share of Class A common stock at an exercise price of $11.50 per share | PSQH.WS | New York Stock Exchange |

---

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ⌧

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ◻

**Item 8.01. Other Events.**

On August 19, 2025, PSQ Holdings, Inc. (the "Company") issued a press release announcing the closure of the investigation by the Consumer Financial Protection Bureau into a wholly owned subsidiary of the Company, Credova Financial LLC. The press release is filed herewith as Exhibit 99.1 to this Current Report on Form 8-K and incorporated into this Item 8.01 by reference.

**Item 9.01. Financial Statements and Exhibits.**

(d) Exhibits

---

| | |
|:---|:---|
| **Exhibit** | **Description** |
| [99.1](tm2524015d1_ex99-1.htm) | [Press Release, dated August 19, 2025](tm2524015d1_ex99-1.htm) |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |

---

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **PSQ Holdings, Inc.** | **PSQ Holdings, Inc.** |
| Date: August 20, 2025 | By: | /s/ Michael Seifert |
|  | Name: | Michael Seifert |
|  | Title: | Founder, Chairman and <br> Chief Executive Officer |

---

## Exhibit 99.1

**Exhibit 99.1**

![](tm2524015_ex99-1img01.jpg)

**PublicSquare Grateful for Closure of Politically Motivated CFPB Investigation into Credova** 

&nbsp;&nbsp;&nbsp;&nbsp;· *Closure affirms Credova and PublicSquare's responsible and transparent operations supporting the Second Amendment* 

 

&nbsp;&nbsp;&nbsp;&nbsp;· *End of this Biden-era, politically motivated investigation is a victory for freedom, for business, and for every American who refuses to yield to government overreach* 

**WEST PALM BEACH, FL — August 19, 2025 —** PSQ Holdings, Inc. (NYSE: PSQH) ("PublicSquare" or the "Company") was pleased to receive notification from the Consumer Financial Protection Bureau ("CFPB") that it had formally closed the investigation into Credova Financial, LLC ("Credova"), a wholly owned subsidiary of PublicSquare. As the Bureau confirmed to Credova, it was closing the investigation because it "has determined that this investigation exemplifies the type of weaponization against disfavored industries and individuals that President Trump and Acting Director Vought are committed to ending," and that "the record of this investigation clearly demonstrates that it was conducted in a biased manner that targeted Credova's exercise of its constitutional rights and facilitation of others' exercise of their constitutional rights." The Bureau determined that its investigation of Credova "was not aimed at protecting consumers, but at suppressing activities protected by the First and Second Amendment."

"The conclusion of the CFPB's investigation confirms the strength and integrity of our company and validates the trust our merchants and consumers place in us," commented Michael Seifert, Chairman and CEO of PublicSquare. "This outcome is a win for our entire company, our board, our customers, and a 2nd Amendment community that has seen years of government attempts to regulate businesses like ours out of existence. We would like to thank President Trump, Acting Director Vought, CFPB Chief Legal Officer Mark Paoletta, CFPB Senior Adviser Jeff Clark, and the CFPB staff for their internal review of this investigation and commitment to ensuring the Bureau operates free from political bias and suppression of constitutional rights. PublicSquare remains committed to scaling responsibly, delivering long-term value to our shareholders, and advancing our mission to build an economy rooted in liberty."

"For more than four years, Credova was forced to defend itself from what we always believed was a politically motivated investigation that was less about consumer protection and more about targeting lawful commerce tied to the Second Amendment," stated Dusty Wunderlich, Chief Strategy Officer & Board Member of PublicSquare and former President of Credova. "From our view, this was the most recent in a line of attempts to weaponize government against businesses that refuse to conform to a specific political agenda. We did not yield. We stood firm in defense of our mission, our merchants, and the constitutional rights of the Americans we serve. The conclusion of this investigation is a victory not just for our company, but for every business and citizen who believes that freedom must never be compromised."

Blake Masters, PublicSquare Board Member and leader in the 2nd Amendment Community, commented, "The closure of this investigation is a strong reminder that when businesses stand firm against government intimidation, freedom wins. This victory affirms that the right to commerce, like the right to self-defense, is fundamental to our liberty."

**About Credova**

Credova (a subsidiary of PublicSquare) was founded to fill a critical gap in the marketplace, providing modern, point-of-sale financing solutions to merchants and consumers in underserved sectors such as outdoor recreation and the firearms industry. For many merchants, Credova and PublicSquare are their only access to the kinds of financial tools that other industries take for granted.

**About PublicSquare**

PublicSquare is a Financial Technology Company that protects life, family, and liberty. PublicSquare operates under three segments: Financial Technology, Marketplace, and Brands. PublicSquare's Financial Technology segment includes Credova, a consumer financing service, and PSQ Payments, a "cancel-proof" payments company. The primary mission of the Marketplace segment is to help consumers "shop their values" and put purpose behind their purchases. PublicSquare leverages data and insights from the Marketplace to assess its customers' needs and provide high-quality, wholly owned financial products and brands. PublicSquare's Brands segment comprises EveryLife, a premium D2C life-affirming baby products company. The PublicSquare Marketplace is free to join for both consumers and business owners. Download the app on the App Store or Google Play, or visit <u>PublicSquare.com</u> to learn more.

---

| |
|:---|
| **Investors Contact:** |
| investment@publicsquare.com |
| **Media Contact:** |
| pr@publicsquare.com |

---

![](tm2524015_ex99-1img02.jpg)

1700 G St. N.W., Washington, D.C. 20552

***VIA EMAIL***

August 19, 2025

James M. Giudice, Esq.

General Counsel and Chief Legal Officer

PSQ Holdings, Inc.

RE: CFPB Investigation of Credova Financial, LLC

Dear Mr. Giudice,

I am writing to inform you that the Bureau is closing its investigation into Credova Financial, LLC that has been going on since February 2021. After reviewing the case, the Bureau has determined that this investigation exemplifies the type of weaponization against disfavored industries and individuals that President Trump and Acting Director Vought are committed to ending. Credova's use of innovative financial technology solutions to provide consumer financing to facilitate Americans exercising their Second Amendment rights made it a target for the Bureau. It is also one of numerous regulation-by-enforcement actions for which the CFPB under former Director Chopra became infamous. That is unacceptable and ends today.

The record of this investigation clearly demonstrates that it was conducted in a biased manner that targeted Credova's exercise of its constitutional rights and facilitation of others' exercise of their constitutional rights. In the early stages of negotiations, the Bureau's staff even expressed its view that to reach an agreement, Credova should consent to cease leasing firearms as part of its business.

Credova did not bow to the Bureau's pressure. Rather, by the time the Bureau sent its proposed settlement agreement in December, 2024, virtually the entirety of Credova's business (more than 90%) was in the shooting sports space, including firearms, and the Bureau was aware of that fact. The Bureau's demands in its proposed settlement agreement unmistakably appear targeted at shutting down Credova's firearms business through crushing monetary penalties and arbitrary injunctive restrictions. These injunctive provisions were based on the Bureau's paternalistic views regarding the kind of services a business should be allowed to provide to consumers and the Bureau's conviction that consumers cannot really understand the nature of the product they are seeking.

The Bureau's demands also were inconsistent with the realities of how such businesses are run. Even more concerning is that, in the name of customer convenience, the Bureau sought to force Credova to allow its customers to dispose of firearms at the end of a lease in a potentially dangerous manner by returning them to a non-Federal Firearms Licensee ("FFL"). However, the Bureau was aware from the documents Credova provided that this demand was contrary to the Bureau of Alcohol, Tobacco, Firearms and Explosives' ("ATF") advisory opinion, that Credova obtained and followed, and which made clear that returns must be made only to FFLs.

consumerfinance.gov

James Giudice

August 19, 2025

I also was appalled to learn that the timing of the Bureau's actions was so plainly politically motivated. Based on my review of the record, it is my understanding that, after a period of inactivity and allowing the evidence to go stale, the Bureau ratcheted up its settlement demands, via a proposed consent decree on December 3, 2024. This date was, in fact, the same day as Public Square, Credova's parent company, announced the addition of Donald Trump Jr. to its Board of Directors. The Bureau then pressured Credova to settle before the inauguration of President Trump. I am glad that Credova had the fortitude to resist that pressure.

The record also reveals that the New York Attorney General's exercised utterly inappropriate influence over this investigation. Even though Credova conducts no business in New York and is not subject to the New York Attorney General's jurisdiction, the Bureau was more than happy to allow the state Attorney General to have unprecedented access and influence over this investigation.

The New York Attorney General's office has already disgraced itself by stifling Second Amendment activities, as the Supreme Court documented and unanimously found unconstitutional in its decision in *National Rifle Association v. Vullo*. The Bureau should not have allowed itself to become complicit in another flagrantly unconstitutional attempt by New York to target companies based on their exercise of their First and Second Amendment rights.

In sum, this investigation was not aimed at protecting consumers, but at suppressing activities protected by the First and Second Amendment. This investigation also represents precisely the kind of unconstitutional targeting that President Trump prohibited in his Executive Order on debanking:

Bank regulators have used supervisory scrutiny and other influence over regulated banks to direct or otherwise encourage politicized or unlawful debanking activities. . . . Such practices are incompatible with a free society. . . . They further undermine public trust in banking institutions and their regulators, discriminate against political beliefs and free expression of those beliefs, and weaponize a politicized regulatory state.

Executive Order 14331, *Guaranteeing Fair Banking for All Americans* (August 7, 2025).

consumerfinance.gov

James Giudice

August 19, 2025

Accordingly, this investigation is closed, and you are relieved of any document retention obligations. If you have any questions, please contact me at <u>mark.paoletta@cfpb.gov</u>.

Sincerely,

![](tm2524015_ex99-1img03.jpg)

Mark Paoletta

Chief Legal Officer

consumerfinance.gov