# EDGAR Filing Document

**Accession Number:** 0001769578
**File Stem:** 0001769578-25-000007
**Filing Date:** 2025-7
**Character Count:** 13980
**Document Hash:** 7f04a7c53bbcef5d444f229dd32f917e
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001769578-25-000007.hdr.sgml**: 20250722

**ACCESSION NUMBER**: 0001769578-25-000007

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250722

**DATE AS OF CHANGE**: 20250722

**EFFECTIVENESS DATE**: 20250722

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** BLUE SQUARE ASSET MANAGEMENT, LLC
- **CENTRAL INDEX KEY:** 0001769578

**ORGANIZATION NAME:**
- **EIN:** 830665519
- **STATE OF INCORPORATION:** NY
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19608
- **FILM NUMBER:** 251138824

**BUSINESS ADDRESS:**
- **STREET 1:** 17 STATE STREET
- **STREET 2:** 40TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10004
- **BUSINESS PHONE:** 646-928-8000

**MAIL ADDRESS:**
- **STREET 1:** 17 STATE STREET
- **STREET 2:** 40TH FLOOR
- **CITY:** NEW YORK
- **STATE:** NY
- **ZIP:** 10004

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** BLUE SQUARE ASSET MANAGEMENT LLC<br>**Address:** 17 STATE STREET<br>40TH FLOOR<br>NEW YORK, NY 10004

**Form 13F File Number:** 028-19608

**CRD Number (if applicable):** 000296802

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** ALLISON JAFFE<br>**Title:** Chief Compliance Officer<br>**Phone:** 6469288001

**Signature, Place, and Date of Signing:**

ALLISON JAFFE  New York, NY  07-22-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 67

**Form 13F Information Table Value Total:** $213546372

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ASML HOLDING N V N Y REGISTRY SHS | Exchange-Traded Equity Securities | N07059210 |  | 3716847 | 4638 | SH |  | SOLE | None | 4638 | 0 | 0 |
| ING GROEP N.V. SPONSORED ADR | Exchange-Traded Equity Securities | 456837103 |  | 2954440 | 135091 | SH |  | SOLE | None | 135091 | 0 | 0 |
| NOVARTIS AG SPONSORED ADR | Exchange-Traded Equity Securities | 66987V109 |  | 2938486 | 24283 | SH |  | SOLE | None | 24283 | 0 | 0 |
| SONY GROUP CORP SPONSORED ADR | Exchange-Traded Equity Securities | 835699307 |  | 4064272 | 156138 | SH |  | SOLE | None | 156138 | 0 | 0 |
| TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS | Exchange-Traded Equity Securities | 874039100 |  | 5147212 | 22726 | SH |  | SOLE | None | 22726 | 0 | 0 |
| ALPHABET INC CAP STK CL A | Exchange-Traded Equity Securities | 02079K305 |  | 5024675 | 28512 | SH |  | SOLE | None | 28512 | 0 | 0 |
| ALPHABET INC CAP STK CL C | Exchange-Traded Equity Securities | 02079K107 |  | 407997 | 2300 | SH |  | SOLE | None | 2300 | 0 | 0 |
| AMAZON COM INC COM | Exchange-Traded Equity Securities | 023135106 |  | 6164201 | 28097 | SH |  | SOLE | None | 28097 | 0 | 0 |
| AMERICAN EXPRESS CO COM | Exchange-Traded Equity Securities | 025816109 |  | 395535 | 1240 | SH |  | SOLE | None | 1240 | 0 | 0 |
| AMGEN INC COM | Exchange-Traded Equity Securities | 031162100 |  | 4274454 | 15309 | SH |  | SOLE | None | 15309 | 0 | 0 |
| APPLE INC COM | Exchange-Traded Equity Securities | 037833100 |  | 4867866 | 23726 | SH |  | SOLE | None | 23726 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL CL B NEW | Exchange-Traded Equity Securities | 084670702 |  | 301177 | 620 | SH |  | SOLE | None | 620 | 0 | 0 |
| BLACKROCK INC COM | Exchange-Traded Equity Securities | 09290D101 |  | 3473029 | 3310 | SH |  | SOLE | None | 3310 | 0 | 0 |
| BLACKSTONE INC COM | Exchange-Traded Equity Securities | 09260D107 |  | 2792079 | 18666 | SH |  | SOLE | None | 18666 | 0 | 0 |
| BRINKS CO COM | Exchange-Traded Equity Securities | 109696104 |  | 409037 | 4581 | SH |  | SOLE | None | 4581 | 0 | 0 |
| BROADCOM INC COM | Exchange-Traded Equity Securities | 11135F101 |  | 433322 | 1572 | SH |  | SOLE | None | 1572 | 0 | 0 |
| CARRIER GLOBAL CORPORATION COM | Exchange-Traded Equity Securities | 14448C104 |  | 2718796 | 37147 | SH |  | SOLE | None | 37147 | 0 | 0 |
| CARVANA CO CL A | Exchange-Traded Equity Securities | 146869102 |  | 7153998 | 21231 | SH |  | SOLE | None | 21231 | 0 | 0 |
| CDW CORP COM | Exchange-Traded Equity Securities | 12514G108 |  | 205557 | 1151 | SH |  | SOLE | None | 1151 | 0 | 0 |
| CHIPOTLE MEXICAN GRILL INC COM | Exchange-Traded Equity Securities | 169656105 |  | 2607774 | 46443 | SH |  | SOLE | None | 46443 | 0 | 0 |
| COINBASE GLOBAL INC COM CL A | Exchange-Traded Equity Securities | 19260Q107 |  | 3181047 | 9076 | SH |  | SOLE | None | 9076 | 0 | 0 |
| COSTCO WHSL CORP NEW COM | Exchange-Traded Equity Securities | 22160K105 |  | 294012 | 297 | SH |  | SOLE | None | 297 | 0 | 0 |
| CROWDSTRIKE HLDGS INC CL A | Exchange-Traded Equity Securities | 22788C105 |  | 5981846 | 11745 | SH |  | SOLE | None | 11745 | 0 | 0 |
| ELI LILLY  CO COM | Exchange-Traded Equity Securities | 532457108 |  | 280631 | 360 | SH |  | SOLE | None | 360 | 0 | 0 |
| EMERSON ELEC CO COM | Exchange-Traded Equity Securities | 291011104 |  | 3007936 | 22560 | SH |  | SOLE | None | 22560 | 0 | 0 |
| GOLDMAN SACHS GROUP INC COM | Exchange-Traded Equity Securities | 38141G104 |  | 4739823 | 6697 | SH |  | SOLE | None | 6697 | 0 | 0 |
| GRAINGER W W INC COM | Exchange-Traded Equity Securities | 384802104 |  | 256939 | 247 | SH |  | SOLE | None | 247 | 0 | 0 |
| HOME DEPOT INC COM | Exchange-Traded Equity Securities | 437076102 |  | 295145 | 805 | SH |  | SOLE | None | 805 | 0 | 0 |
| INTUITIVE SURGICAL INC COM NEW | Exchange-Traded Equity Securities | 46120E602 |  | 6915979 | 12727 | SH |  | SOLE | None | 12727 | 0 | 0 |
| JOHNSON CTLS INTL PLC SHS | Exchange-Traded Equity Securities | G51502105 |  | 369776 | 3501 | SH |  | SOLE | None | 3501 | 0 | 0 |
| JPMORGAN CHASE  CO. COM | Exchange-Traded Equity Securities | 46625H100 |  | 3603017 | 12428 | SH |  | SOLE | None | 12428 | 0 | 0 |
| MERCK  CO INC COM | Exchange-Traded Equity Securities | 58933Y105 |  | 221094 | 2793 | SH |  | SOLE | None | 2793 | 0 | 0 |
| META PLATFORMS INC CL A | Exchange-Traded Equity Securities | 30303M102 |  | 671662 | 910 | SH |  | SOLE | None | 910 | 0 | 0 |
| MICROSOFT CORP COM | Exchange-Traded Equity Securities | 594918104 |  | 5559063 | 11176 | SH |  | SOLE | None | 11176 | 0 | 0 |
| NETFLIX INC COM | Exchange-Traded Equity Securities | 64110L106 |  | 4583842 | 3423 | SH |  | SOLE | None | 3423 | 0 | 0 |
| NVIDIA CORPORATION COM | Exchange-Traded Equity Securities | 67066G104 |  | 8534462 | 54019 | SH |  | SOLE | None | 54019 | 0 | 0 |
| OLD DOMINION FREIGHT LINE INC COM | Exchange-Traded Equity Securities | 679580100 |  | 281753 | 1736 | SH |  | SOLE | None | 1736 | 0 | 0 |
| ORACLE CORP COM | Exchange-Traded Equity Securities | 68389X105 |  | 431794 | 1975 | SH |  | SOLE | None | 1975 | 0 | 0 |
| PRIMERICA INC COM | Exchange-Traded Equity Securities | 74164M108 |  | 249861 | 913 | SH |  | SOLE | None | 913 | 0 | 0 |
| PROCTER AND GAMBLE CO COM | Exchange-Traded Equity Securities | 742718109 |  | 220011 | 1381 | SH |  | SOLE | None | 1381 | 0 | 0 |
| SOUTHERN COPPER CORP COM | Exchange-Traded Equity Securities | 84265V105 |  | 2509239 | 24802 | SH |  | SOLE | None | 24802 | 0 | 0 |
| TELEDYNE TECHNOLOGIES INC COM | Exchange-Traded Equity Securities | 879360105 |  | 237712 | 464 | SH |  | SOLE | None | 464 | 0 | 0 |
| TESLA INC COM | Exchange-Traded Equity Securities | 88160R101 |  | 3905312 | 12294 | SH |  | SOLE | None | 12294 | 0 | 0 |
| UNITEDHEALTH GROUP INC COM | Exchange-Traded Equity Securities | 91324P102 |  | 2002543 | 6419 | SH |  | SOLE | None | 6419 | 0 | 0 |
| VISA INC COM CL A | Exchange-Traded Equity Securities | 92826C839 |  | 352565 | 993 | SH |  | SOLE | None | 993 | 0 | 0 |
| ACCESS TREASURY 0-1 YEAR ETF | Exchange-Traded Equity Securities | 381430529 |  | 23534595 | 234993 | SH |  | SOLE | None | 234993 | 0 | 0 |
| INVESCO QQQ TRUST SERIES I | Exchange-Traded Equity Securities | 46090E103 |  | 11042766 | 20018 | SH |  | SOLE | None | 20018 | 0 | 0 |
| GRAYSCALE BITCOIN MINI TRUST ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 389930207 |  | 893594 | 18714 | SH |  | SOLE | None | 18714 | 0 | 0 |
| GRAYSCALE BITCOIN TRUST ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 389637109 |  | 7643268 | 90101 | SH |  | SOLE | None | 90101 | 0 | 0 |
| INVESCO BULLETSHARES 2025 CORPORATE BOND ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46138J825 |  | 806272 | 38988 | SH |  | SOLE | None | 38988 | 0 | 0 |
| ISHARES CORE S 500 ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 464287200 |  | 217315 | 350 | SH |  | SOLE | None | 350 | 0 | 0 |
| ISHARES CORE S SMALL CAP ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 464287804 |  | 3619357 | 33117 | SH |  | SOLE | None | 33117 | 0 | 0 |
| ISHARES IBONDS DEC 2025 TERM CORPORATE ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46434VBD1 |  | 994988 | 39515 | SH |  | SOLE | None | 39515 | 0 | 0 |
| ISHARES IBONDS DEC 2025 TERM MUNI BOND ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46435U432 |  | 1152035 | 43045 | SH |  | SOLE | None | 43045 | 0 | 0 |
| ISHARES IBONDS DEC 2026 TERM CORPORATE ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46435GAA0 |  | 994735 | 41020 | SH |  | SOLE | None | 41020 | 0 | 0 |
| ISHARES IBONDS DEC 2026 TERM MUNI BOND ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46435U259 |  | 1146629 | 44750 | SH |  | SOLE | None | 44750 | 0 | 0 |
| ISHARES IBONDS DEC 2027 TERM CORPORATE ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46435UAA9 |  | 1023709 | 42180 | SH |  | SOLE | None | 42180 | 0 | 0 |
| ISHARES IBONDS DEC 2027 TERM MUNI BOND ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46435U283 |  | 1143209 | 45097 | SH |  | SOLE | None | 45097 | 0 | 0 |
| ISHARES IBONDS DEC 2028 TERM CORPORATE ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46435U515 |  | 1014665 | 39916 | SH |  | SOLE | None | 39916 | 0 | 0 |
| ISHARES IBONDS DEC 2028 TERM MUNI BOND ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46435U325 |  | 741362 | 29176 | SH |  | SOLE | None | 29176 | 0 | 0 |
| ISHARES IBONDS DEC 2029 TERM CORPORATE ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46436E205 |  | 968265 | 41503 | SH |  | SOLE | None | 41503 | 0 | 0 |
| ISHARES IBONDS DEC 2029 TERM MUNI BOND ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46436E163 |  | 739138 | 29296 | SH |  | SOLE | None | 29296 | 0 | 0 |
| ISHARES MSCI INDIA ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 46429B598 |  | 4227782 | 75930 | SH |  | SOLE | None | 75930 | 0 | 0 |
| SCHWAB INTERNATIONAL EQUITY ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 808524805 |  | 7903667 | 357632 | SH |  | SOLE | None | 357632 | 0 | 0 |
| SCHWAB U.S. MID-CAP ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 808524508 |  | 6672310 | 237872 | SH |  | SOLE | None | 237872 | 0 | 0 |
| VANGUARD S 500 ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 922908363 |  | 17974173 | 31643 | SH |  | SOLE | None | 31643 | 0 | 0 |
| YIELDMAX MSTR OPTION INCOME STRATEGY ETF | Securities Issued by Registered Investment Companies or Business Development Companies | 88634T493 |  | 354720 | 16000 | SH |  | SOLE | None | 16000 | 0 | 0 |

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