# EDGAR Filing Document

**Accession Number:** 0001349275
**File Stem:** 0001349275-23-000002
**Filing Date:** 2023-3
**Character Count:** 49880
**Document Hash:** 535f76f7e1cc72d2f34ca3bf6a7f8a78
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001349275-23-000002.hdr.sgml**: 20230301

**ACCESSION NUMBER**: 0001349275-23-000002

**CONFORMED SUBMISSION TYPE**: X-17A-5

**PUBLIC DOCUMENT COUNT**: 4

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230301

**DATE AS OF CHANGE**: 20230301

**EFFECTIVENESS DATE**: 20230301

**PERIOD START**: 20220101

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** M FINANCIAL SECURITIES MARKETING, INC.
- **CENTRAL INDEX KEY:** 0001349275
- **IRS NUMBER:** 203045387
- **STATE OF INCORPORATION:** OR
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** X-17A-5
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 008-67206
- **FILM NUMBER:** 23692882

**BUSINESS ADDRESS:**
- **STREET 1:** 1125 NW COUCH STREET
- **STREET 2:** SUITE 900
- **CITY:** PORTLAND
- **STATE:** OR
- **ZIP:** 97209
- **BUSINESS PHONE:** 503 414-7588

**MAIL ADDRESS:**
- **STREET 1:** 1125 NW COUCH STREET
- **STREET 2:** SUITE 900
- **CITY:** PORTLAND
- **STATE:** OR
- **ZIP:** 97209

### Attached PDF Documents

**Attachment 1:** `MFSMEXEMPT.pdf`

![img-0.jpeg](img-0.jpeg)

# **M Financial Securities Marketing, Inc.**

Portland, Oregon

## EXEMPTION REPORT

Including Report of Independent Registered Public Accounting Firm

For the Year Ended December 31, 2022

# **M Financial Securities Marketing, Inc.**

# TABLE OF CONTENTS

| Report of Independent Registered Public Accounting Firm | 1 |
| --- | --- |
| Exemption Report | 2 |

bakertilly

# **Report of Independent Registered Public Accounting Firm**

To the Audit Committee and Board of Directors of M Financial Securities Marketing, Inc.

We have reviewed management's statements included in the accompanying Exemption Report, in which (1) management stated that the M Financial Securities Marketing, Inc (the "Company") will not claim an exemption from SEA Rule 15c3-3 in reliance on footnote 74 to SEC Release 34-70073 as discussed in Q&A 8 of the related FAQ issued by SEC staff, (2) management stated that, during the reporting period, the Company (i) did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers, other than money or other consideration received and promptly transmitted in compliance with paragraph (a) or (b)(2) of Rule 15c2-4; (ii) did not carry accounts of or for customers; and (iii) did not carry PAB accounts (as defined in Rule 15c3-3), and (3) management stated that M Financial Securities Marketing, Inc met the identified exemption provisions throughout year ended December 31, 2022 without exception. M Financial Securities Marketing, Inc's management is responsible for compliance with the exemption provisions and its statements.

Our review was conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States) and, accordingly, included inquiries and other required procedures to obtain evidence about M Financial Securities Marketing, Inc.'s compliance with the exemption provisions. A review is substantially less in scope than an examination, the objective of which is the expression of an opinion on management's statements. Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications that should be made to management's statements referred to above for them to be fairly stated, in all material respects, based on the conditions set forth in paragraph (k)(2)(i) of Rule 15c3-3 under the Securities Exchange Act of 1934.

Minneapolis, Minnesota
February 24, 2023

Baker Tilly US, LLP, trading as Baker Tilly, is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities. © 2020-2022 Baker Tilly US, LLP

1

DocuSign Envelope ID: 6F6080EC-60CF-4256-B4B4-BF24D5977FA0

# M Financial Securities Marketing, Inc.'s 2022 Exemption Report

(1) M Financial Securities Marketing, Inc. ("the Company") meets the exemptions conditions in Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 are limited to receiving transactions-based fees from insurance companies involving sales of variable insurance products and conducts its securities business on a wholesale basis through other broker-dealers. The Company:

a. did not directly or indirectly receive, hold, or otherwise owe funds or securities for or to customers, other than money or other consideration received and promptly transmitted in compliance with paragraph (a) or (b)(2) of Rule 15c2-4;
b. did not carry accounts of or for customers; and
c. did not carry PAB accounts (as defined in Rule 15c3-3) throughout the most recent fiscal year without exception.

The conditions applicable to Footnote 74 were met without exception.

I, Elizabeth Legacy, affirm to the best of my knowledge and belief this Exemption Report is true and correct for the year ended December 31, 2022.

DocuSigned by:

Elizabeth Legacy
Chief Compliance Officer
M Financial Securities Marketing, Inc.

2/7/2023

Date

**Attachment 2:** `MFSMAUP.pdf`

![img-0.jpeg](img-0.jpeg)

# **M Financial Securities Marketing, Inc.**

Portland, Oregon

# **AGREED-UPON PROCEDURES**

Including Form SIPC-7

As of and for the Year Ended December 31, 2022

1

# **M Financial Securities Marketing, Inc.**

# TABLE OF CONTENTS

Report of Independent Registered Public Accounting Firm on Applying Agreed-Upon Procedures

1

# **Accompanying Schedule**

Form SIPC-7

bakertilly

# **Report of Independent Registered Public Accounting Firm on Applying Agreed Upon Procedures**

To the Board of Directors and Audit Committee of M Financial Securities Marketing, Inc.

We have performed the procedures included in Rule 17a-5(e)(4) under the Securities Exchange Act of 1934 and in the Securities Investor Protection Corporation (SIPC) Series 600 Rules, which are enumerated below on the accompanying General Assessment Reconciliation (Form SIPC-7) for the year ended December 31, 2022. Management of M Financial Securities Marketing, Inc (the Company) is responsible for its Form SIPC-7 and for its compliance with the applicable instructions on Form SIPC-7.

Management of the Company has agreed to and acknowledged that the procedures performed are appropriate to meet the intended purpose of assisting you and SIPC in evaluating the Company's compliance with the applicable instructions on Form SIPC-7 for the year ended December 31, 2022. Additionally, SIPC has agreed to and acknowledged that the procedures performed are appropriate for their intended purpose. This report may not be suitable for any other purpose. The procedures performed may not address all the items of interest to a user of this report and may not meet the needs of all users of this report and, as such, users are responsible for determining whether the procedures performed are appropriate for their purposes. The sufficiency of these procedures is solely the responsibility of those parties specified in this report. Consequently, we make no representation regarding the sufficiency of the procedures described below either for the purpose for which this report has been requested or for any other purpose.

The procedures we performed and the associated findings are as follows:

1. Compared the listed assessment payments in Form SIPC-7 with respective cash disbursement records entries noting no differences;
2. Compared the Total Revenue amounts reported on the Annual Audited Report Form X-17A-5 Part III for the year ended December 31, 2022, with the Total Revenue amounts reported in Form SIPC-7 for the year ended December 31, 2022 noting no differences;
3. Compared any adjustments reported in Form SIPC-7 with supporting schedules and working papers noting no differences; and
4. Recalculated the arithmetical accuracy of the calculations reflected in Form SIPC-7 and in the related schedules and working papers supporting the adjustments noting no differences.

We were engaged by the Company to perform this agreed-upon procedures engagement and conducted our engagement in accordance with attestation standards established by the American Institute of Certified Public Accountants and in accordance with the standards of the Public Company Accounting Oversight Board (United States). We were not engaged to, and did not conduct an examination or a review engagement, the objective of which would be the expression of an opinion or conclusion, respectively, on the Company's Form SIPC-7 and or its compliance with the applicable instructions on Form SIPC-7 for the year ended December 31, 2022. Accordingly, we do not express such an opinion or conclusion. Had we performed additional procedures, other matters might have come to our attention that would have been reported to you.

We are required to be independent of the Company and to meet our other ethical responsibilities in accordance with the relevant ethical requirements related to our agreed-upon procedures engagement.

This report is intended solely for the information and use of the Company and SIPC and is not intended to be, and should not be, used by anyone other than these specified parties.

Minneapolis, Minnesota
February 24, 2023

Baker Tilly US, LLP, trading as Baker Tilly, is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities. © 2020-2022 Baker Tilly US, LLP

1

**SIPC-7**

(36-REV 12/18)

SECURITIES INVESTOR PROTECTION CORPORATION

P.O. Box 92185 Washington, D.C. 20090-2185

202-371-8300

**General Assessment Reconciliation**

12/31/2022

For the fiscal year ended

(Read carefully the instructions in your Working Copy before completing this Form)

**TO BE FILED BY ALL SIPC MEMBERS WITH FISCAL YEAR ENDINGS**

1. Name of Member, address, Designated Examining Authority, 1934 Act registration no. and month in which fiscal year ends for purposes of the audit requirement of SEC Rule 17a-5:

067206 FINRA DEC

M Financial Securities Marketing, Inc.
1125 NW Couch Street, Suite 900
Portland OR 97209-4129

Note: If any of the information shown on the mailing label requires correction, please e-mail any corrections to form@sipc.org and so indicate on the form filed.

Name and telephone number of person to contact respecting this form.

**WORKING COPY**

2. A. General Assessment (item 2e from page 2) $161.11
B. Less payment made with SIPC-6 filed (exclude interest) (38.85)
7/26/22
Date Paid
C. Less prior overpayment applied ( )
D. Assessment balance due or (overpayment)
E. Interest computed on late payment (see instruction E) for _____ days at 20% per annum
F. Total assessment balance and interest due (or overpayment carried forward) $122.26
G. PAYMENT: ☑ the box
Check mailed to P.O. Box ☐ Funds Wired ☐ ACH ☑
Total (must be same as F above) $ _____
H. Overpayment carried forward $( )

3. Subsidiaries (S) and predecessors (P) included in this form (give name and 1934 Act registration number):

The SIPC member submitting this form and the person by whom it is executed represent thereby that all information contained herein is true, correct and complete.

M Financial Securities Marketing, Inc.

(Name of Corporation, Partnership or other organization)

(Authorized Signature)

Dated the 23 day of February, 20 23.

FINOP

(Title)

This form and the assessment payment is due 60 days after the end of the fiscal year. Retain the Working Copy of this form for a period of not less than 6 years, the latest 2 years in an easily accessible place.

**SIPC REVIEWER**

Dates:

Postmarked

Received

Reviewed

Calculations _____

Documentation _____

Forward Copy _____

Exceptions:

Disposition of exceptions:

1

# DETERMINATION OF "SIPC NET OPERATING REVENUES"
AND GENERAL ASSESSMENT

Amounts for the fiscal period
beginning 1/1/22
and ending 12/31/22

Item No.

2a. Total revenue (FOCUS Line 12/Part IIA Line 9, Code 4030)

Eliminate cents

$19,874,152

2b. Additions:

(1) Total revenues from the securities business of subsidiaries (except foreign subsidiaries) and predecessors not included above.
(2) Net loss from principal transactions in securities in trading accounts.
(3) Net loss from principal transactions in commodities in trading accounts.
(4) Interest and dividend expense deducted in determining item 2a.
(5) Net loss from management of or participation in the underwriting or distribution of securities.
(6) Expenses other than advertising, printing, registration fees and legal fees deducted in determining net profit from management of or participation in underwriting or distribution of securities.
(7) Net loss from securities in investment accounts.

Total additions

19,874,152

2c. Deductions:

(1) Revenues from the distribution of shares of a registered open end investment company or unit investment trust, from the sale of variable annuities, from the business of insurance, from investment advisory services rendered to registered investment companies or insurance company separate accounts, and from transactions in security futures products.
(2) Revenues from commodity transactions.
(3) Commissions, floor brokerage and clearance paid to other SIPC members in connection with securities transactions.
(4) Reimbursements for postage in connection with proxy solicitation.
(5) Net gain from securities in investment accounts.
(6) 100% of commissions and markups earned from transactions in (i) certificates of deposit and (ii) Treasury bills, bankers acceptances or commercial paper that mature nine months or less from issuance date.
(7) Direct expenses of printing advertising and legal fees incurred in connection with other revenue related to the securities business (revenue defined by Section 16(9)(L) of the Act).
(8) Other revenue not related either directly or indirectly to the securities business.
(See Instruction C):

(Deductions in excess of $100,000 require documentation)

19,766,745

(9) (i) Total interest and dividend expense (FOCUS Line 22/PART IIA Line 13, Code 4075 plus line 2b(4) above) but not in excess of total interest and dividend income.

$

(ii) 40% of margin interest earned on customers securities accounts (40% of FOCUS line 5, Code 3960).

$

Enter the greater of line (i) or (ii)

Total deductions

19,766,745

2d. SIPC Net Operating Revenues

$107,408

2e. General Assessment @ .0015

$161.11

(to page 1, line 2.A.)

2

**Attachment 3:** `MFSMAFS.pdf`

# **M FINANCIAL SECURITIES MARKETING, INC.**
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

Financial Statements and Supplementary Information
Pursuant to SEC Rule 17a-5

December 31, 2022 and 2021

(With Report of Independent Registered Public Accounting Firm Thereon)

# UNITED STATES

# SECURITIES AND EXCHANGE COMMISSION

# Washington, D.C. 20549

OMB APPROVAL

OMB Number: 3235-0123

Expires: Oct. 31, 2023

Estimated average burden

hours per response: 12

# ANNUAL REPORTS

# FORM X-17A-5

# PART III

SEC FILE NUMBER

8-67206

# FACING PAGE

Information Required Pursuant to Rules 17a-5, 17a-12, and 18a-7 under the Securities Exchange Act of 1934

FILING FOR THE PERIOD BEGINNING

01/01/22

MM/DD/YY

AND ENDING

12/31/22

MM/DD/YY

# A. REGISTRANT IDENTIFICATION

NAME OF FIRM: M Financial Securities Marketing, Inc.

TYPE OF REGISTRANT (check all applicable boxes):

☑ Broker-dealer

☐ Security-based swap dealer

☐ Major security-based swap participant

☐ Check here if respondent is also an OTC derivatives dealer

ADDRESS OF PRINCIPAL PLACE OF BUSINESS: (Do not use a P.O. box no.)

1125 NW Couch Street, Suite 900

(No. and Street)

Portland

OR

97209

(City)

(State)

(Zip Code)

PERSON TO CONTACT WITH REGARD TO THIS FILING

Maria Rogers

503-414-7260

maria.rogers@mfin.com

(Name)

(Area Code - Telephone Number)

(Email Address)

# B. ACCOUNTANT IDENTIFICATION

INDEPENDENT PUBLIC ACCOUNTANT whose reports are contained in this filing*

Baker Tilly US, LLP

(Name - if individual, state last, first, and middle name)

(Address) 225 South Sixth Street, Suite 2300

(City)

Minneapolis

(State)

MN

(Zip Code) 55402

October 22, 2003

23

(Date of Registration with PCAOB)(if applicable)

(PCAOB Registration Number, if applicable)

# FOR OFFICIAL USE ONLY

* Claims for exemption from the requirement that the annual reports be covered by the reports of an independent public accountant must be supported by a statement of facts and circumstances relied on as the basis of the exemption. See 17 CFR 240.17a-5(e)(1)(ii), if applicable.

Persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.

# OATH OR AFFIRMATION

I, Elizabeth Legacy, swear (or affirm) that, to the best of my knowledge and belief, the financial report pertaining to the firm of M Financial Securities Marketing Inc., as of December 31, 2022, is true and correct. I further swear (or affirm) that neither the company nor any partner, officer, director, or equivalent person, as the case may be, has any proprietary interest in any account classified solely as that of a customer.

![img-0.jpeg](img-0.jpeg)

SABINA D WEAVERLING
NOTARY PUBLIC-OREGON
COMMISSION NO. 986346
MY COMMISSION EXPIRES APRIL 25, 2023

Notary Public

This filing** contains (check all applicable boxes):

☑ (a) Statement of financial condition.
☑ (b) Notes to consolidated statement of financial condition.
☑ (c) Statement of income (loss) or, if there is other comprehensive income in the period(s) presented, a statement of comprehensive income (as defined in § 210.1-02 of Regulation S-X).
☑ (d) Statement of cash flows.
☑ (e) Statement of changes in stockholders' or partners' or sole proprietor's equity.
☐ (f) Statement of changes in liabilities subordinated to claims of creditors.
☑ (g) Notes to consolidated financial statements.
☑ (h) Computation of net capital under 17 CFR 240.15c3-1 or 17 CFR 240.18a-1, as applicable.
☐ (i) Computation of tangible net worth under 17 CFR 240.18a-2.
☑ (j) Computation for determination of customer reserve requirements pursuant to Exhibit A to 17 CFR 240.15c3-3.
☐ (k) Computation for determination of security-based swap reserve requirements pursuant to Exhibit B to 17 CFR 240.15c3-3 or Exhibit A to 17 CFR 240.18a-4, as applicable.
☐ (l) Computation for Determination of PAB Requirements under Exhibit A to § 240.15c3-3.
☑ (m) Information relating to possession or control requirements for customers under 17 CFR 240.15c3-3.
☐ (n) Information relating to possession or control requirements for security-based swap customers under 17 CFR 240.15c3-3(p)(2) or 17 CFR 240.18a-4, as applicable.
☐ (o) Reconciliations, including appropriate explanations, of the FOCUS Report with computation of net capital or tangible net worth under 17 CFR 240.15c3-1, 17 CFR 240.18a-1, or 17 CFR 240.18a-2, as applicable, and the reserve requirements under 17 CFR 240.15c3-3 or 17 CFR 240.18a-4, as applicable, if material differences exist, or a statement that no material differences exist.
☐ (p) Summary of financial data for subsidiaries not consolidated in the statement of financial condition.
☑ (q) Oath or affirmation in accordance with 17 CFR 240.17a-5, 17 CFR 240.17a-12, or 17 CFR 240.18a-7, as applicable.
☐ (r) Compliance report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
☐ (s) Exemption report in accordance with 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
☐ (t) Independent public accountant's report based on an examination of the statement of financial condition.
☑ (u) Independent public accountant's report based on an examination of the financial report or financial statements under 17 CFR 240.17a-5, 17 CFR 240.18a-7, or 17 CFR 240.17a-12, as applicable.
☐ (v) Independent public accountant's report based on an examination of certain statements in the compliance report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
☐ (w) Independent public accountant's report based on a review of the exemption report under 17 CFR 240.17a-5 or 17 CFR 240.18a-7, as applicable.
☐ (x) Supplemental reports on applying agreed-upon procedures, in accordance with 17 CFR 240.15c3-1e or 17 CFR 240.17a-12, as applicable.
☐ (y) Report describing any material inadequacies found to exist or found to have existed since the date of the previous audit, or a statement that no material inadequacies exist, under 17 CFR 240.17a-12(k).
☐ (z) Other: ________________________

**To request confidential treatment of certain portions of this filing, see 17 CFR 240.17a-5(e)(3) or 17 CFR 240.18a-7(d)(2), as applicable.

# **M FINANCIAL SECURITIES MARKETING, INC.**
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)
December 31, 2022 and 2021

# **Table of Contents**

|  | Page(s) |
| --- | --- |
| Report of Independent Registered Public Accounting Firm | 1 |
| Financial Statements: |  |
| Statements of Financial Condition | 2 |
| Statements of Operations | 3 |
| Statements of Changes in Stockholder’s Equity | 4 |
| Statements of Cash Flows | 5 |
| Notes to Financial Statements | 6 - 10 |
| Supplementary Information Pursuant to Rule 17a-5 of the Securities Exchange Act of 1934 |  |
| Schedule I - Computation of Net Capital under Rule 15c3-1 of the Securities and Exchange Commission | 12 |
| Schedule II - Computation for Determination of Reserve Requirement and Information Relating to Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange Commission | 13 |

## Report of Independent Registered Public Accounting Firm

To the Audit Committee and Board of Directors of M Financial Securities Marketing, Inc.

### Opinion on the Financial Statements

We have audited the accompanying statements of financial condition of M Financial Securities Marketing, Inc. (the 'Company') as of December 31, 2022 and 2021, the related statements of operations, changes in stockholder's equity, and cash flows for the years then ended, and the related notes (collectively referred to as the 'financial statements'). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2022 and 2021, and the results of its operations and its cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.

### Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) ('PCAOB') and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

### Supplemental Information Pursuant to Rule 17A-5 of the Securities Exchange Act of 1934

The Schedule I - Computation of Net Capital under Rule 15c3-1 of the Securities and Exchange Commission and Schedule II - Computation for Determination of Reserve Requirement and Information Relating to Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange Commission (collectively, the 'supplemental information'), has been subjected to audit procedures performed in conjunction with the audit of the Company's financial statements. The supplemental information is the responsibility of the Company's management. Our audit procedures included determining whether the supplemental information reconciles to the financial statements or the underlying accounting and other records, as applicable, and performing procedures to test the completeness and accuracy of the information presented in the supplemental information. In forming our opinion on the supplemental information, we evaluated whether the supplemental information, including its form and content, is presented in conformity with 17 C.F.R. § 240.17a5. In our opinion, the supplemental information is fairly stated, in all material respects, in relation to the financial statements as a whole.

*Baker Tilly US, LLP*

We have served as the Company's auditor since 2015.

Baker Tilly US, LLP, trading as Baker Tilly, is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities. © 2020-2022 Baker Tilly US, LLP

1

# **M FINANCIAL SECURITIES MARKETING, INC.**
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Statements of Financial Condition

December 31, 2022 and 2021

| Assets | 2022 | 2021 |
| --- | --- | --- |
| Cash and cash equivalents | $4,732,132 | $6,556,973 |
| Short-term investments | 1,989,921 | 998,800 |
|  | 6,722,053 | 7,555,773 |
| Intermediary fee receivables | 807,375 | 1,133,300 |
| Deferred income tax assets (note 4) | 21,791 | 31,427 |
| Prepaid expenses and other assets | 4,063 | 5,252 |
| Total assets | $7,555,282 | $8,725,752 |
| Liabilities and Stockholder's Equity |  |  |
| Liabilities: |  |  |
| Payable to Parent for income taxes (note 4) | $1,074,431 | $1,430,588 |
| Payable to Parent (note 3) | 877,787 | 1,008,121 |
| Other liabilities | - | 30,166 |
| Total liabilities | 1,952,218 | 2,468,875 |
| Stockholder's equity: |  |  |
| Common stock, no par value. Authorized 1,000 shares; issued and outstanding 100 shares | 1,000 | 1,000 |
| Additional paid-in capital | 279,148 | 279,148 |
| Retained earnings | 5,322,916 | 5,976,729 |
| Total stockholder's equity | 5,603,064 | 6,256,877 |
| Total liabilities and stockholder's equity | $7,555,282 | $8,725,752 |

See accompanying notes to financial statements.

2

# **M FINANCIAL SECURITIES MARKETING, INC.**  
 (A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Statements of Operations

Years ended December 31, 2022 and 2021

|  | 2022 | 2021 |
| --- | --- | --- |
| Revenues: |  |  |
| Intermediary fee income | $19,766,744 | $19,945,732 |
| Investment income | 69,144 | 14,749 |
| Other income | 38,264 | 5,305 |
| Total revenues | 19,874,152 | 19,965,786 |
| Expenses: |  |  |
| Employee compensation and benefits | 3,943,415 | 2,722,471 |
| Meetings | 1,234,946 | 557,358 |
| Office | 1,055,414 | 562,644 |
| Outside professional services | 383,229 | 779,181 |
| General and administrative | 261,508 | 172,217 |
| Other | 141,849 | 24,589 |
| Total expenses | 7,020,361 | 4,818,460 |
| Income before income taxes | 12,853,791 | 15,147,326 |
| Provision for income taxes (note 4) | 3,934,653 | 4,636,618 |
| Net income | $8,919,138 | $10,510,708 |

See accompanying notes to financial statements.

3

# **M FINANCIAL SECURITIES MARKETING, INC.**  
 (A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Statements of Changes in Stockholder's Equity

Years ended December 31, 2022 and 2021

|  | Common stock |  | Additional paid-in capital | Retained earnings | Total |
| --- | --- | --- | --- | --- | --- |
|  | Shares | Amount |  |  |  |
| Balances as of January 1, 2021 | 100 | $1,000 | $279,148 | $5,018,774 | $5,298,922 |
| Net income | - | - | - | 10,510,708 | 10,510,708 |
| Dividends to Parent | - | - | - | (9,552,753) | (9,552,753) |
| Capital contributions from Parent (note 3) | - | - | 3,132,247 | - | 3,132,247 |
| Return of contributed capital | - | - | (3,132,247) | - | (3,132,247) |
| Balances as of December 31, 2021 | 100 | 1,000 | 279,148 | 5,976,729 | 6,256,877 |
| Net income | - | - | - | 8,919,138 | 8,919,138 |
| Dividends to Parent | - | - | - | (9,572,951) | (9,572,951) |
| Capital contributions from Parent (note 3) | - | - | (2,834,049) | - | (2,834,049) |
| Return of contributed capital | - | - | 2,834,049 | - | 2,834,049 |
| Balances as of December 31, 2022 | 100 | $1,000 | $279,148 | $5,322,916 | $5,603,064 |

See accompanying notes to financial statements.

4

# **M FINANCIAL SECURITIES MARKETING, INC.**  
 (A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Statements of Cash Flows

Years ended December 31, 2022 and 2021

|  | 2022 | 2021 |
| --- | --- | --- |
| Cash flows from operating activities: |  |  |
| Net income | $8,919,138 | $10,510,708 |
| Adjustments to reconcile net income to net cash provided by operating activities: |  |  |
| Capital contributions from Parent for: |  |  |
| Provision for income taxes related to |  |  |
| Member Firm Compensation Plan expense | 1,711,317 | 1,725,338 |
| Additional provision for income taxes on a stand-alone basis | 1,122,732 | 1,406,909 |
| Changes in operating assets and liabilities: |  |  |
| Intermediary fees receivable | 325,925 | 80,783 |
| Prepaid expenses and other assets | 1,189 | 200 |
| Deferred income tax assets | 9,636 | (29,759) |
| Payable to Parent for income taxes | (356,157) | (357,999) |
| Payable to Parent | (130,334) | 384,512 |
| Other liabilities | (30,166) | 24,727 |
| Net cash provided by operating activities | 11,573,280 | 13,745,419 |
| Cash flows from investing activities: |  |  |
| Purchases of short-term investments | (4,942,964) | (998,800) |
| Maturities of short-term investments | 3,951,843 | - |
| Net cash used in investing activities | (991,121) | (998,800) |
| Cash flows from financing activities: |  |  |
| Dividends to Parent | (9,572,951) | (9,552,753) |
| Return of contributed capital | (2,834,049) | (3,132,247) |
| Net cash used in financing activities | (12,407,000) | (12,685,000) |
| Net increase (decrease) in cash and cash equivalents | (1,824,841) | 61,619 |
| Cash and cash equivalents at beginning of year | 6,556,973 | 6,495,354 |
| Cash and cash equivalents at end of year | $4,732,132 | $6,556,973 |
| Supplemental cash flow disclosures: |  |  |
| Noncash operating activity - capital contributions from Parent for: |  |  |
| Provision for income taxes related to |  |  |
| Member Firm Compensation Plan expense | 1,711,317 | 1,725,338 |
| Additional provision for income taxes on a stand-alone basis | 1,122,732 | 1,406,909 |
|  | 2,834,049 | 3,132,247 |
| See accompanying notes to financial statements. |  |  |

5

# **M FINANCIAL SECURITIES MARKETING, INC.**  
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Notes to Financial Statements

December 31, 2022 and 2021

# **(1) Basis of Presentation and Significant Accounting Policies**

# **(a) Organization and Nature of Business**

M Financial Securities Marketing, Inc. (the Company), an Oregon corporation, was incorporated on June 20, 2005. The Company is registered as a securities broker pursuant to the Securities Exchange Act of 1934 and is a member of the Financial Industry Regulatory Authority (FINRA). The Company is a wholly owned subsidiary of M Financial Holdings Incorporated (the Parent). The Company commenced operations in November 2006.

# **(b) Basis of Presentation**

The financial statements and footnotes have been prepared on the accrual basis of accounting in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP).

# **(c) Revenue Recognition**

Revenues from contracts with customers include intermediary fee income. The recognition and measurement of revenues is based on the assessment of individual contract terms. Significant judgment is required to determine whether performance obligations are satisfied at a point in time or over time, whether multiple performance obligations exist and whether constraints on variable consideration should be applied due to uncertain future events.

# ***Intermediary Fee Income***

The Company is engaged as a limited purpose broker-dealer, which primarily receives intermediary fees in the form of compensation from select direct writing life insurance companies and financial service providers (Financial Service Providers) for providing intermediary services that may be based upon the volume of premiums and type of variable insurance and other financial service products sold by Member Firms.

Intermediary fee income is recorded on an issue date basis as transactions occur. The Company believes that the performance obligation is satisfied on the issue date because that is when the underlying financial instrument or purchaser is identified, the pricing is agreed upon and the risks and rewards of ownership have been transferred to/from the customer. Such revenues primarily arise from transactions in insurance and other financial service products.

# **(d) Intermediary Fee Receivables**

Management believes intermediary fees receivable at December 31, 2022 and 2021 are collectible; accordingly, no provision for uncollectible accounts has been recorded. Intermediary fee receivables are reviewed regularly for credit losses and if deemed necessary an allowance will be established.

# **(e) Cash and Cash Equivalents**

The Company’s cash and cash equivalents consist of bank deposits, money market instruments, and investments, primarily commercial paper. For purposes of the Statements of Financial Condition and

6

# **M FINANCIAL SECURITIES MARKETING, INC.**  
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Notes to Financial Statements

December 31, 2022 and 2021

Cash Flows, the Company considers all highly liquid debt instruments with a remaining maturity of three months or less, when purchased, to be cash equivalents. Amounts may exceed federally insured limits, but management does not believe that the Company is exposed to any significant risks.

# **(f) *Short-Term Investments***

Short-term investments are comprised primarily of short-term commercial paper with a remaining maturity of greater than three months, but less than one year, when purchased, and are reported at amortized cost plus accrued interest.

# **(g) *Income Taxes***

The Company is included in the consolidated federal income tax return filed by the Parent. The Company recognizes deferred income taxes for the tax consequences in future years of the differences between the income tax bases of assets and liabilities and their financial reporting amounts at each year-end, based upon statutory income tax rates applicable to the periods in which the differences are expected to affect taxable income. The Company provides a valuation allowance, if necessary, to reduce deferred income tax assets, if any, to their estimated realizable values.

The Company recognizes and measures its unrecognized income tax benefits in accordance with Financial Accounting Standards Board (FASB) ASC 740, *Income Taxes*. Under that guidance the Company assesses the likelihood, based on their technical merits, that tax positions will be sustained upon examination based on the facts, circumstances and information available at the end of each period. The measurement of unrecognized income tax benefits is adjusted when new information is available, or when an event occurs that requires a change. As of December 31, 2022 and 2021, the Company did not have any unrecognized income tax benefits.

# **(h) *Credit Losses***

The Company accounts for estimated credit losses in accordance with FASB ASC 326-20, Financial Instruments - Credit Losses. The Company continually reviews the credit quality of its counterparties, and if deemed necessary, an allowance will be established. As of December 31, 2022 and 2021 no allowance for credit losses has been recorded.

# **(i) *Use of Estimates***

The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

# **(j) *Subsequent Events***

The Company has evaluated subsequent events through the date that the financial statements were issued, noting no material events that would require disclosure.

7

# **M FINANCIAL SECURITIES MARKETING, INC.**  
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Notes to Financial Statements

December 31, 2022 and 2021

# **(2) Net Capital and Reserve Requirements**

The Company is subject to the Securities and Exchange Commission Uniform Net Capital Rule (Rule 15c3-1), which requires the maintenance of minimum net capital. The Company has elected to use the basic method, permitted by the rule, which requires that the Company maintain minimum net capital as defined, equal to the greater of $5,000 or 6-2/3% of the aggregate indebtedness balance, as defined. The net capital rule of the “applicable” exchange also provides that equity capital may not be withdrawn or cash dividends paid if resulting regulatory net capital would be less than 5% of aggregate indebtedness. As of December 31, 2022 and 2021, the Company has regulatory net capital of $4,767,353 and $5,085,649, which is $4,637,205 and $4,921,057 in excess of its required net capital of $130,148 and $164,592, respectively. As of December 31, 2022 and 2021, the Company has a ratio of aggregate indebtedness to net capital of 0.41 to 1.00 and 0.49 to 1.00, respectively.

The Company is exempt from the provisions of Rule 15c3-3 under Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Company carries no customer accounts and, therefore, does not hold funds or securities for, or owe funds or securities to, customers.

# **(3) Related-Party Transactions**

The Company’s Parent allocates certain overhead and indirect expenses to the Company. These overhead and indirect expenses include, but are not limited to, those expenses related to shared occupancy, equipment, utilities, consulting, technology, employees, supplies and administrative costs of the Company. Direct expenses are incurred and expensed by the Company. Such direct expenses include, but are not limited to, registrations, assessments, fees, taxes and outside professional services, which are specific to the Company. All expenses are paid by the Parent and then reimbursed by the Company to the Parent. As of December 31, 2022 and 2021, $877,787 and $1,008,121, respectively, was payable to the Parent for expenses.

The Company currently earns net income to support its operations, however, the Parent has represented that in the event the Company may no longer have revenues large enough to fund its operations, the Parent will provide financial support to the Company until such time that the revenues earned are sufficient to cover the Company’s operating expenses and required net capital.

In cases where the Company has excess capital from operations it may pay dividends to its Parent. In 2022 and 2021, the Company paid dividends to its Parent of $12,407,000 and $12,685,000, respectively, a portion of which was treated as a noncash return of contributed capital. In 2022 and 2021, the noncash returns of contributed capital totaled $2,834,049 and $3,132,247, respectively, as a result of the Company’s income tax sharing agreement with the Parent (note 4).

8

# **M FINANCIAL SECURITIES MARKETING, INC.**  
 (A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Notes to Financial Statements

December 31, 2022 and 2021

# **(4) Income Taxes**

The Company is included in the consolidated federal income tax return and certain state income tax returns filed by its Parent. The Company also files its own separate income tax returns in various states. With few exceptions, the Company is no longer subject to examination by taxing authorities for years prior to 2019. For purposes of the financial statements, federal and state income taxes are calculated as if the Company filed separate federal and state income tax returns. The provisions for income taxes included in the Statements of Operations are as follows:

|  | 2022 | 2021 |
| --- | --- | --- |
| Current | $3,925,017 | $4,666,377 |
| Deferred | 9,636 | (29,759) |
|  | $3,934,653 | $4,636,618 |

Reconciliations of the amounts computed by applying the statutory U.S. federal income tax rate of 21% in 2022 and 2021 to income before income taxes and the actual provisions for the years ended December 31, 2022 and 2021 are as follows:

|  | 2022 | 2021 |
| --- | --- | --- |
| Computed 'expected' provision for income taxes | $2,699,296 | $3,180,938 |
| Change in provision for income taxes resulting from: |  |  |
| State income taxes | 1,205,516 | 1,468,967 |
| Other | 29,841 | (13,287) |
| Provision for income taxes | $3,934,653 | $4,636,618 |

The Company has an income tax sharing agreement with the Parent. Under the income tax sharing agreement, the Company shall pay the Parent the amount of federal income tax, if any, that the Company would have paid had the Company filed a separate federal income tax return for such year. As of December 31, 2022 and 2021, $1,074,431 and $1,430,588, respectively, is payable to the Parent for income taxes. Also under this agreement, the Company's income taxes payable to the Parent shall be calculated by taking into account the Company's allocated share based on a stand-alone calculation of the Parent's Member Firm Compensation Plan (MFCP) expense that would have been generated by the Company had the Company filed its income tax return separately. The income tax related to the MFCP expense is not included in the Company's provision for income taxes calculation but is treated as a capital contribution from the Parent and as a reduction in the payable for income taxes in accordance with the separate income tax return allocation methodology. This contribution of capital is a noncash transaction in the amounts of $1,711,317 and $1,725,338 for the years ended December 31, 2022 and 2021, respectively.

In addition, the Company's provision for income taxes is calculated on both a stand-alone basis and on a consolidated basis. The Company records the stand-alone basis provision for income taxes. The difference between the stand-alone basis provision for income taxes calculation and the consolidated basis provision for income taxes calculation is treated as a capital contribution from the Parent. This contribution of capital is a noncash transaction in the amounts of $1,122,732 and $1,406,909 for the years ended December 31, 2022 and 2021, respectively.

9

# **M FINANCIAL SECURITIES MARKETING, INC.**  
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Notes to Financial Statements

December 31, 2022 and 2021

The temporary differences that give rise to deferred income tax assets as of December 31, 2022 and 2021 relate to the following:

|  | 2022 | 2021 |
| --- | --- | --- |
| Deferred income tax assets: |  |  |
| Lease liability | $14,986 | $21,512 |
| Deferred state income taxes, net of federal income tax effect | 6,805 | 9,915 |
| Net deferred income tax assets | $21,791 | $31,427 |

The Company believes that the deferred income tax assets listed above are fully recoverable and, accordingly, no valuation allowance has been recorded. The Company bases its assessment as to the realizability of the deferred income tax assets on available evidence including historical and projected operating results, estimated reversals of temporary differences and, where applicable, tax planning strategies. Estimates as to the realizability of deferred income tax assets are subject to change.

# **(5) Concentrations of Credit Risk**

The Company is engaged in various activities in which counterparties primarily include Financial Service Providers. In the event counterparties do not fulfill their obligations, the Company may be exposed to risk. The risk of default depends on the creditworthiness of the counterparty. It is the Company’s policy to review, as necessary, the credit standing of each counterparty.

# **(6) Disclosures about Fair Value of Financial Instruments**

The financial instruments of the Company, which consist of cash, cash equivalents and short-term investments, are reported in the Statements of Financial Condition at carrying values that approximate fair values, because of the short maturities of the instruments.

# **(7) Commitments and Contingencies**

The Company, its Parent, and its Parent’s subsidiaries, in common with the insurance industry in general, may be subject to litigation in the normal course of their business. Currently there is no known litigation involving the Company. The Company is also unaware of any pending litigation.

As a regulated entity, the Company may be subject to certain audits, examinations, reviews, etc., by various regulatory agencies in the ordinary course of its business.

In May 2022, MFSM was subject to a FINRA cycle examination. The examination involved reviews of organization charts, written supervisory procedures, AML independent testing, general business activities and general ledger/trial balances. The examination was closed in June 2022 with no findings.

10

# **M FINANCIAL SECURITIES MARKETING, INC.**  
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

Notes to Financial Statements

December 31, 2022 and 2021

# **(8) Regulatory Matters**

As a regulated entity, the Company may be subject to certain audits, examinations, reviews, etc., by various regulatory agencies in the ordinary course of its business.

In May 2022, MFSM was subject to a FINRA cycle examination. The examination involved reviews of organization charts, written supervisory procedures, AML independent testing, general business activities and general ledger/trial balances. The examination was closed in June 2022 with no findings.

11

# **SUPPLEMENTARY INFORMATION PURSUANT TO RULE 17A-5 OF THE  
SECURITIES EXCHANGE ACT OF 1934**

# **M FINANCIAL SECURITIES MARKETING, INC.**
(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

# Schedule I - Computation of Net Capital under
Rule 15c3-1 of the Securities and Exchange Commission

December 31, 2022

| Computation of net capital: |  |
| --- | --- |
| Total stockholder's equity in the Statement of Financial Condition | $5,603,064 |
| Less nonallowable assets: |  |
| Intermediary fee receivables | 807,375 |
| Deferred income tax assets | 21,791 |
| Prepaid expenses and other assets | 4,063 |
| Net capital before haircut on short-term investments | 4,769,835 |
| Haircut on short-term investments | (2,482) |
| Net capital | $4,767,353 |
| Computation of aggregate indebtedness: |  |
| Liabilities in the Statement of Financial Condition: |  |
| Payable to Parent for income taxes | $1,074,431 |
| Payable to Parent | 877,787 |
| Aggregate indebtedness | $1,952,218 |
| Computation of basic net capital requirement: |  |
| Minimum dollar net capital requirement (the greater of 6-2/3% of aggregate indebtedness or $5,000) | $130,148 |
| Excess net capital | $4,637,205 |
| Ratio of aggregate indebtedness to net capital | 0.41 to 1.00 |

There are no material differences between the above computation of net capital under Rule 15c3-1 and the corresponding computation prepared by the Company for inclusion in its unaudited Part IIA Focus Report as of December 31, 2022, as amended.

13

# **M FINANCIAL SECURITIES MARKETING, INC.**

(A Wholly Owned Subsidiary of M Financial Holdings Incorporated)

Schedule II - Computation for Determination of Reserve Requirement and Information Relating to Possession or Control Requirements under Rule 15c3-3 of the Securities and Exchange Commission

December 31, 2022

The Company is exempt from the provisions of Rule 15c3-3 under Footnote 74 of the SEC Release No. 34-70073 adopting amendments to 17 C.F.R. § 240.17a-5 because the Company carries no customer accounts and, therefore, does not hold funds or securities for, or owe funds or securities to, customers.

14

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM X-17A-5

### ANNUAL AUDITED REPORT

### Filer Information

**Filer CIK:** 0001349275

**Filer CCC:** XXXXXXXX

**Is this a LIVE or TEST filing?:** LIVE

**Would you like a Return Copy?:** No

### Submission Information

**Report Period Begin Date:** 01-01-2022

**Report Period End Date:** 12-31-2022

**Type of Registrant:** Broker-dealer

**Any material weaknesses identified?:** No

### Registrant Identification

**Name of Broker-Dealer:** M FINANCIAL SECURITIES MARKETING, INC.

**Business Address:** 1125 NW COUCH STREET, SUITE 900, PORTLAND, OR, 97209

**Contact Person:** Maria Rogers

**Contact Phone:** 15034147260

### Independent Public Accountant Identification

**Accountant Name:** Baker Tilly US LLP

**Accountant Address:** 225 S Sixth St, Ste 2300, Minneapolis, MN, 55402

**Accountant Type:** Certified Public Accountant

### OATH OR AFFIRMATION

I, **Elizabeth Legacy**, swear (or affirm) that, to the best of my knowledge and belief, the accompanying financial statements and supporting schedules pertaining to the firm of **M FINANCIAL SECURITIES MARKETING, INC.**, as of **12-31-2022**, are true and correct.

**Signature:** Elizabeth Legacy

**Title:** CCO

**Notarized:** Yes