# EDGAR Filing Document

**Accession Number:** 0001438574
**File Stem:** 0001438574-25-000003
**Filing Date:** 2025-7
**Character Count:** 13579
**Document Hash:** a0a6cd995184a29bd83d7cd82163e321
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001438574-25-000003.hdr.sgml**: 20250717

**ACCESSION NUMBER**: 0001438574-25-000003

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250717

**DATE AS OF CHANGE**: 20250716

**EFFECTIVENESS DATE**: 20250717

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Sterneck Capital Management, LLC
- **CENTRAL INDEX KEY:** 0001438574

**ORGANIZATION NAME:**
- **EIN:** 222988722
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-13362
- **FILM NUMBER:** 251128320

**BUSINESS ADDRESS:**
- **STREET 1:** 4510 BELLEVIEW AVE, SUITE 204
- **CITY:** KANSAS CITY
- **STATE:** MO
- **ZIP:** 66209
- **BUSINESS PHONE:** 816-531-2254

**MAIL ADDRESS:**
- **STREET 1:** 4510 BELLEVIEW AVE, SUITE 204
- **CITY:** KANSAS CITY
- **STATE:** MO
- **ZIP:** 66209

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Sterneck Capital Management LLC<br>**Address:** 4510 BELLEVIEW AVE SUITE 204<br>KANSAS CITY, MO 66209

**Form 13F File Number:** 028-13362

**CRD Number (if applicable):** 000111463

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Brandie Giffin<br>**Title:** CCO; COO<br>**Phone:** 816-531-2254

**Signature, Place, and Date of Signing:**

Brandie Giffin  Kansas City, MO  07-16-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 99

**Form 13F Information Table Value Total:** $197115084

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AIR PRODS  CHEMS INC | COM | 009158106 |  | 451296 | 1600 | SH |  | SOLE | 0 | 0 | 0 | 1600 |
| ALIBABA GROUP HLDG LTD | SPONSORED ADS | 01609W102 |  | 1047908 | 9240 | SH |  | SOLE | 0 | 0 | 0 | 9240 |
| ALLY FINL INC | COM | 02005N100 |  | 397524 | 10206 | SH |  | SOLE | 0 | 0 | 0 | 10206 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 3955733 | 22300 | SH |  | SOLE | 0 | 0 | 0 | 22300 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 2973563 | 16873 | SH |  | SOLE | 0 | 0 | 0 | 16873 |
| AMAZON COM INC | COM | 023135106 |  | 5382075 | 24532 | SH |  | SOLE | 0 | 0 | 0 | 24532 |
| AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 |  | 5091869 | 55893 | SH |  | SOLE | 0 | 0 | 0 | 55893 |
| AMERICAN CENTY ETF TR | US EQT ETF | 025072885 |  | 3620446 | 35910 | SH |  | SOLE | 0 | 0 | 0 | 35910 |
| AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 |  | 2571945 | 34751 | SH |  | SOLE | 0 | 0 | 0 | 34751 |
| AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 |  | 3949343 | 57621 | SH |  | SOLE | 0 | 0 | 0 | 57621 |
| AMERICAN CENTY ETF TR | INTERNATIONAL LR | 025072364 |  | 228651 | 3674 | SH |  | SOLE | 0 | 0 | 0 | 3674 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 400958 | 1257 | SH |  | SOLE | 0 | 0 | 0 | 1257 |
| APA CORPORATION | COM | 03743Q108 |  | 196618 | 10750 | SH |  | SOLE | 0 | 0 | 0 | 10750 |
| APPLE INC | COM | 037833100 |  | 18028486 | 87871 | SH |  | SOLE | 0 | 0 | 0 | 87871 |
| ARMADA HOFFLER PPTYS INC | COM | 04208T108 |  | 906716 | 131982 | SH |  | SOLE | 0 | 0 | 0 | 131982 |
| AUTOZONE INC | COM | 053332102 |  | 2227338 | 600 | SH |  | SOLE | 0 | 0 | 0 | 600 |
| BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 |  | 1457600 | 2 | SH |  | SOLE | 0 | 0 | 0 | 2 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2824753 | 5815 | SH |  | SOLE | 0 | 0 | 0 | 5815 |
| BGC GROUP INC | CL A | 088929104 |  | 368884 | 36059 | SH |  | SOLE | 0 | 0 | 0 | 36059 |
| BLACKSTONE INC | COM | 09260D107 |  | 433782 | 2900 | SH |  | SOLE | 0 | 0 | 0 | 2900 |
| BLUE OWL CAPITAL CORPORATION | COM | 69121K104 |  | 304309 | 21221 | SH |  | SOLE | 0 | 0 | 0 | 21221 |
| BOEING CO | COM | 097023105 |  | 737127 | 3518 | SH |  | SOLE | 0 | 0 | 0 | 3518 |
| BRISTOL-MYERS SQUIBB CO | COM | 110122108 |  | 255613 | 5522 | SH |  | SOLE | 0 | 0 | 0 | 5522 |
| BROOKFIELD REAL ASSETS INCOM | SHS BEN INT | 112830104 |  | 682391 | 51039 | SH |  | SOLE | 0 | 0 | 0 | 51039 |
| CARLYLE GROUP INC | COM | 14316J108 |  | 538107 | 10469 | SH |  | SOLE | 0 | 0 | 0 | 10469 |
| CENTENE CORP DEL | COM | 15135B101 |  | 336102 | 6192 | SH |  | SOLE | 0 | 0 | 0 | 6192 |
| CHEVRON CORP NEW | COM | 166764100 |  | 868177 | 6063 | SH |  | SOLE | 0 | 0 | 0 | 6063 |
| CHURCH  DWIGHT CO INC | COM | 171340102 |  | 595882 | 6200 | SH |  | SOLE | 0 | 0 | 0 | 6200 |
| CISCO SYS INC | COM | 17275R102 |  | 384666 | 5544 | SH |  | SOLE | 0 | 0 | 0 | 5544 |
| CLEVELAND-CLIFFS INC NEW | COM | 185899101 |  | 277461 | 36508 | SH |  | SOLE | 0 | 0 | 0 | 36508 |
| DIMENSIONAL ETF TRUST | INTL CORE EQT MK | 25434V203 |  | 562454 | 16270 | SH |  | SOLE | 0 | 0 | 0 | 16270 |
| DISNEY WALT CO | COM | 254687106 |  | 2917346 | 23525 | SH |  | SOLE | 0 | 0 | 0 | 23525 |
| DOVER CORP | COM | 260003108 |  | 211631 | 1155 | SH |  | SOLE | 0 | 0 | 0 | 1155 |
| ELI LILLY  CO | COM | 532457108 |  | 236977 | 304 | SH |  | SOLE | 0 | 0 | 0 | 304 |
| ENBRIDGE INC | COM | 29250N105 |  | 560019 | 12357 | SH |  | SOLE | 0 | 0 | 0 | 12357 |
| ENERGIZER HLDGS INC NEW | COM | 29272W109 |  | 348909 | 17307 | SH |  | SOLE | 0 | 0 | 0 | 17307 |
| ENTERPRISE PRODS PARTNERS L | COM | 293792107 |  | 217070 | 7000 | SH |  | SOLE | 0 | 0 | 0 | 7000 |
| FEDEX CORP | COM | 31428X106 |  | 565775 | 2489 | SH |  | SOLE | 0 | 0 | 0 | 2489 |
| FIRST TR INTER DURATN PFD | COM | 33718W103 |  | 285208 | 15155 | SH |  | SOLE | 0 | 0 | 0 | 15155 |
| GENERAL MTRS CO | COM | 37045V100 |  | 944356 | 19190 | SH |  | SOLE | 0 | 0 | 0 | 19190 |
| GOLDMAN SACHS ETF TR | ACCES TREASURY | 381430529 |  | 10506035 | 104903 | SH |  | SOLE | 0 | 0 | 0 | 104903 |
| GOLDMAN SACHS ETF TR | EQUAL WEIGHT US | 381430438 |  | 378835 | 4646 | SH |  | SOLE | 0 | 0 | 0 | 4646 |
| GXO LOGISTICS INCORPORATED | COMMON STOCK | 36262G101 |  | 794541 | 16315 | SH |  | SOLE | 0 | 0 | 0 | 16315 |
| HERTZ GLOBAL HLDGS INC | *W EXP 06/30/205 | 42806J148 |  | 117680 | 32241 | SH |  | SOLE | 0 | 0 | 0 | 32241 |
| HILTON WORLDWIDE HLDGS INC | COM | 43300A203 |  | 262878 | 987 | SH |  | SOLE | 0 | 0 | 0 | 987 |
| HONEYWELL INTL INC | COM | 438516106 |  | 557748 | 2395 | SH |  | SOLE | 0 | 0 | 0 | 2395 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 3833780 | 13006 | SH |  | SOLE | 0 | 0 | 0 | 13006 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 17815059 | 98025 | SH |  | SOLE | 0 | 0 | 0 | 98025 |
| INVESCO EXCHANGE TRADED FD T | FINL PFD ETF | 46137V621 |  | 1700537 | 120520 | SH |  | SOLE | 0 | 0 | 0 | 120520 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 257064 | 466 | SH |  | SOLE | 0 | 0 | 0 | 466 |
| ISHARES TR | 0-5 YR TIPS ETF | 46429B747 |  | 205820 | 2000 | SH |  | SOLE | 0 | 0 | 0 | 2000 |
| ISHARES TR | U S EQUITY FACTR | 46434V282 |  | 6004890 | 93636 | SH |  | SOLE | 0 | 0 | 0 | 93636 |
| J P MORGAN EXCHANGE TRADED F | JPMORGAN DIVER | 46641Q407 |  | 10017822 | 84758 | SH |  | SOLE | 0 | 0 | 0 | 84758 |
| J P MORGAN EXCHANGE TRADED F | DIV RTN INT EQ | 46641Q209 |  | 10378711 | 161839 | SH |  | SOLE | 0 | 0 | 0 | 161839 |
| JANUS DETROIT STR TR | HENDRSON AAA CL | 47103U845 |  | 1428257 | 28143 | SH |  | SOLE | 0 | 0 | 0 | 28143 |
| JPMORGAN CHASE  CO. | COM | 46625H100 |  | 1489287 | 5137 | SH |  | SOLE | 0 | 0 | 0 | 5137 |
| KENVUE INC | COM | 49177J102 |  | 777361 | 37141 | SH |  | SOLE | 0 | 0 | 0 | 37141 |
| KYNDRYL HLDGS INC | COMMON STOCK | 50155Q100 |  | 789687 | 18820 | SH |  | SOLE | 0 | 0 | 0 | 18820 |
| LIBERTY LATIN AMERICA LTD | COM CL C | G9001E128 |  | 480234 | 77208 | SH |  | SOLE | 0 | 0 | 0 | 77208 |
| LITMAN GREGORY FDS TR | IMGP DBI MANAGED | 53700T827 |  | 1133470 | 44052 | SH |  | SOLE | 0 | 0 | 0 | 44052 |
| MERCK  CO INC | COM | 58933Y105 |  | 285847 | 3611 | SH |  | SOLE | 0 | 0 | 0 | 3611 |
| META PLATFORMS INC | CL A | 30303M102 |  | 5323597 | 7213 | SH |  | SOLE | 0 | 0 | 0 | 7213 |
| MICROSOFT CORP | COM | 594918104 |  | 4344876 | 8735 | SH |  | SOLE | 0 | 0 | 0 | 8735 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 605892 | 3835 | SH |  | SOLE | 0 | 0 | 0 | 3835 |
| ORGANON  CO | COMMON STOCK | 68622V106 |  | 455851 | 47092 | SH |  | SOLE | 0 | 0 | 0 | 47092 |
| PALANTIR TECHNOLOGIES INC | CL A | 69608A108 |  | 1051300 | 7712 | SH |  | SOLE | 0 | 0 | 0 | 7712 |
| PARKER-HANNIFIN CORP | COM | 701094104 |  | 350632 | 502 | SH |  | SOLE | 0 | 0 | 0 | 502 |
| PENNANTPARK INVT CORP | COM | 708062104 |  | 498595 | 72894 | SH |  | SOLE | 0 | 0 | 0 | 72894 |
| PEPSICO INC | COM | 713448108 |  | 216810 | 1642 | SH |  | SOLE | 0 | 0 | 0 | 1642 |
| PFIZER INC | COM | 717081103 |  | 790951 | 32630 | SH |  | SOLE | 0 | 0 | 0 | 32630 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 251522 | 1381 | SH |  | SOLE | 0 | 0 | 0 | 1381 |
| PROGRESSIVE CORP | COM | 743315103 |  | 274065 | 1027 | SH |  | SOLE | 0 | 0 | 0 | 1027 |
| QUALCOMM INC | COM | 747525103 |  | 1680289 | 10551 | SH |  | SOLE | 0 | 0 | 0 | 10551 |
| ROPER TECHNOLOGIES INC | COM | 776696106 |  | 246575 | 435 | SH |  | SOLE | 0 | 0 | 0 | 435 |
| SCHLUMBERGER LTD | COM STK | 806857108 |  | 231429 | 6847 | SH |  | SOLE | 0 | 0 | 0 | 6847 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 738419 | 14100 | SH |  | SOLE | 0 | 0 | 0 | 14100 |
| SERVICENOW INC | COM | 81762P102 |  | 267301 | 260 | SH |  | SOLE | 0 | 0 | 0 | 260 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 411521 | 1350 | SH |  | SOLE | 0 | 0 | 0 | 1350 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 |  | 12717741 | 297561 | SH |  | SOLE | 0 | 0 | 0 | 297561 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 5987806 | 9691 | SH |  | SOLE | 0 | 0 | 0 | 9691 |
| SPDR SERIES TRUST | PORTFOLI S | 78464A805 |  | 6727817 | 89836 | SH |  | SOLE | 0 | 0 | 0 | 89836 |
| SPDR SERIES TRUST | PORTFLI HIGH YLD | 78468R606 |  | 3597061 | 151137 | SH |  | SOLE | 0 | 0 | 0 | 151137 |
| STAR HLDGS | SHS BEN INT | 85512G106 |  | 86988 | 11138 | SH |  | SOLE | 0 | 0 | 0 | 11138 |
| THERMO FISHER SCIENTIFIC INC | COM | 883556102 |  | 1297472 | 3200 | SH |  | SOLE | 0 | 0 | 0 | 3200 |
| TOPGOLF CALLAWAY BRANDS CORP | COM | 131193104 |  | 222760 | 27672 | SH |  | SOLE | 0 | 0 | 0 | 27672 |
| TORTOISE CAPITAL SERIES TRUS | NORTH AMERN PIPE | 890930308 |  | 225099 | 6300 | SH |  | SOLE | 0 | 0 | 0 | 6300 |
| TRANE TECHNOLOGIES PLC | SHS | G8994E103 |  | 411603 | 941 | SH |  | SOLE | 0 | 0 | 0 | 941 |
| TRANSOCEAN LTD | REGISTERED SHS | H8817H100 |  | 47941 | 18510 | SH |  | SOLE | 0 | 0 | 0 | 18510 |
| TRAVELERS COMPANIES INC | COM | 89417E109 |  | 1070160 | 4000 | SH |  | SOLE | 0 | 0 | 0 | 4000 |
| UBER TECHNOLOGIES INC | COM | 90353T100 |  | 462581 | 4958 | SH |  | SOLE | 0 | 0 | 0 | 4958 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 |  | 1484861 | 14710 | SH |  | SOLE | 0 | 0 | 0 | 14710 |
| VALUED ADVISERS TR | REGAN FLTG RATE | 92046L338 |  | 4660360 | 182616 | SH |  | SOLE | 0 | 0 | 0 | 182616 |
| VERIZON COMMUNICATIONS INC | COM | 92343V104 |  | 342054 | 7905 | SH |  | SOLE | 0 | 0 | 0 | 7905 |
| WALMART INC | COM | 931142103 |  | 288158 | 2947 | SH |  | SOLE | 0 | 0 | 0 | 2947 |
| WARNER BROS DISCOVERY INC | COM SER A | 934423104 |  | 126484 | 11037 | SH |  | SOLE | 0 | 0 | 0 | 11037 |
| WASTE MGMT INC DEL | COM | 94106L109 |  | 228820 | 1000 | SH |  | SOLE | 0 | 0 | 0 | 1000 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 513970 | 6415 | SH |  | SOLE | 0 | 0 | 0 | 6415 |
| WILLIAMS COS INC | COM | 969457100 |  | 968279 | 15416 | SH |  | SOLE | 0 | 0 | 0 | 15416 |
| ZOETIS INC | CL A | 98978V103 |  | 346833 | 2224 | SH |  | SOLE | 0 | 0 | 0 | 2224 |

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