# EDGAR Filing Document

**Accession Number:** 0000701189
**File Stem:** 0001221073-25-000070
**Filing Date:** 2025-8
**Character Count:** 10121
**Document Hash:** 9658a011b15aa68e5cd3243777e18798
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001221073-25-000070.hdr.sgml**: 20250805

**ACCESSION NUMBER**: 0001221073-25-000070

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250805

**DATE AS OF CHANGE**: 20250804

**EFFECTIVENESS DATE**: 20250805

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** MARSHALL FINANCIAL GROUP INC /ADV
- **CENTRAL INDEX KEY:** 0000701189

**ORGANIZATION NAME:**
- **EIN:** 232169141
- **STATE OF INCORPORATION:** PA
- **FISCAL YEAR END:** 0630

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19085
- **FILM NUMBER:** 251182090

**BUSINESS ADDRESS:**
- **STREET 1:** 33 WEST COURT STREET
- **CITY:** DOYLESTOWN
- **STATE:** PA
- **ZIP:** 18901
- **BUSINESS PHONE:** 2153489393

**MAIL ADDRESS:**
- **STREET 1:** 33 WEST COURT STREET
- **CITY:** DOYLESTOWN
- **STATE:** PA
- **ZIP:** 18901

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** MARSHALL INVESTMENT ADVISORS INC /PA/                   /ADV
- **DATE OF NAME CHANGE:** 19910927

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** MARSHALL WILLIAM L INVESTMENT ADVISORS INC              /ADV
- **DATE OF NAME CHANGE:** 19900706

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** MARSHALL FINANCIAL GROUP INC                            /ADV
- **DATE OF NAME CHANGE:** 19820318

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** MARSHALL FINANCIAL GROUP INC /ADV<br>**Address:** 33 WEST COURT STREET<br>DOYLESTOWN, PA 18901

**Form 13F File Number:** 028-19085

**CRD Number (if applicable):** 000110935

**SEC File Number (if applicable):** 801-62319

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Daniel Cairns<br>**Title:** Chief Financial Officer<br>**Phone:** 215-348-9393

**Signature, Place, and Date of Signing:**

/s/Daniel Cairns  Harrisonburg, VA  08-04-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 52

**Form 13F Information Table Value Total:** $334049855

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| APPLE INC | COM | 037833100 | BBG001S5N8V8 | 1425401 | 6947 | SH |  | SOLE |  | 0 | 0 | 6947 |
| AT INC | COM | 00206R102 | BBG001S5VWH2 | 268936 | 9293 | SH |  | SOLE |  | 0 | 0 | 9293 |
| AUTOMATIC DATA PROCESSING IN | COM | 053015103 | BBG001S82KF6 | 227599 | 738 | SH |  | SOLE |  | 0 | 0 | 738 |
| BANK AMERICA CORP | COM | 060505104 | BBG001S5P0Y0 | 407473 | 8611 | SH |  | SOLE |  | 0 | 0 | 8611 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 | BBG00KJR2NN7 | 646848 | 3559 | SH |  | SOLE |  | 0 | 0 | 3559 |
| ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 | BBG01KYQ6QS5 | 228313 | 3730 | SH |  | SOLE |  | 0 | 0 | 3730 |
| ISHARES TR | CORE 60/40 BALAN | 464289867 | BBG001T3YV58 | 226973 | 3686 | SH |  | SOLE |  | 0 | 0 | 3686 |
| ISHARES TR | CORE 80/20 AGGRE | 464289859 | BBG001T3YVL0 | 656959 | 7877 | SH |  | SOLE |  | 0 | 0 | 7877 |
| ISHARES TR | MSCI EAFE ETF | 464287465 | BBG001SG09V7 | 545029 | 6097 | SH |  | SOLE |  | 0 | 0 | 6097 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 | BBG004FPV022 | 2454688 | 10214 | SH |  | SOLE |  | 0 | 0 | 10214 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 | BBG001SZV978 | 1348817 | 12910 | SH |  | SOLE |  | 0 | 0 | 12910 |
| ISHARES TR | RUS 1000 ETF | 464287622 | BBG001S562W9 | 1963429 | 5782 | SH |  | SOLE |  | 0 | 0 | 5782 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 | BBG001S56320 | 4983386 | 11737 | SH |  | SOLE |  | 0 | 0 | 11737 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 | BBG001S562P7 | 1791998 | 9226 | SH |  | SOLE |  | 0 | 0 | 9226 |
| ISHARES TR | RUS 2000 GRW ETF | 464287648 | BBG001S562F8 | 1750522 | 6124 | SH |  | SOLE |  | 0 | 0 | 6124 |
| ISHARES TR | RUS 2000 VAL ETF | 464287630 | BBG001S56277 | 224661 | 1424 | SH |  | SOLE |  | 0 | 0 | 1424 |
| ISHARES TR | RUS MD CP GR ETF | 464287481 | BBG001S561Z8 | 982022 | 7081 | SH |  | SOLE |  | 0 | 0 | 7081 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 | BBG001S561V2 | 435383 | 3295 | SH |  | SOLE |  | 0 | 0 | 3295 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 | BBG001SFC7Y7 | 890362 | 4126 | SH |  | SOLE |  | 0 | 0 | 4126 |
| ISHARES TR | TIPS BD ETF | 464287176 | BBG001SD9RM5 | 1347026 | 12241 | SH |  | SOLE |  | 0 | 0 | 12241 |
| JOHNSON  JOHNSON | COM | 478160104 | BBG001S5SHQ9 | 2320531 | 15192 | SH |  | SOLE |  | 0 | 0 | 15192 |
| JPMORGAN CHASE  CO. | COM | 46625H100 | BBG001S8CRC3 | 352327 | 1215 | SH |  | SOLE |  | 0 | 0 | 1215 |
| MEDTRONIC PLC | SHS | G5960L103 | BBG001S5T2S9 | 262382 | 3010 | SH |  | SOLE |  | 0 | 0 | 3010 |
| META PLATFORMS INC | CL A | 30303M102 | BBG001SQCQC5 | 422895 | 573 | SH |  | SOLE |  | 0 | 0 | 573 |
| MICROSOFT CORP | COM | 594918104 | BBG001S5TD05 | 543172 | 1092 | SH |  | SOLE |  | 0 | 0 | 1092 |
| PHILIP MORRIS INTL INC | COM | 718172109 | BBG001STP9N1 | 615235 | 3378 | SH |  | SOLE |  | 0 | 0 | 3378 |
| SCHWAB STRATEGIC TR | EMRG MKTEQ ETF | 808524706 | BBG001T6L7D9 | 2401543 | 79680 | SH |  | SOLE |  | 0 | 0 | 79680 |
| SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | BBG001T5XQY3 | 14075193 | 636887 | SH |  | SOLE |  | 0 | 0 | 636887 |
| SCHWAB STRATEGIC TR | INTL SCEQT ETF | 808524888 | BBG001T6L7C0 | 866221 | 20339 | SH |  | SOLE |  | 0 | 0 | 20339 |
| SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 | BBG001WBMLH8 | 4429020 | 190577 | SH |  | SOLE |  | 0 | 0 | 190577 |
| SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 | BBG001T5XQT9 | 17611619 | 739052 | SH |  | SOLE |  | 0 | 0 | 739052 |
| SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | BBG001T66WN0 | 32040602 | 1096905 | SH |  | SOLE |  | 0 | 0 | 1096905 |
| SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | BBG001T66WQ7 | 29073355 | 1050718 | SH |  | SOLE |  | 0 | 0 | 1050718 |
| SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | BBG001T5XQV6 | 30621344 | 1252919 | SH |  | SOLE |  | 0 | 0 | 1252919 |
| SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | BBG001V036R6 | 17499741 | 623877 | SH |  | SOLE |  | 0 | 0 | 623877 |
| SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 | BBG001T5XQW5 | 18444174 | 729019 | SH |  | SOLE |  | 0 | 0 | 729019 |
| SCHWAB STRATEGIC TR | US TIPS ETF | 808524870 | BBG001T9F777 | 23687916 | 887853 | SH |  | SOLE |  | 0 | 0 | 887853 |
| SPDR SERIES TRUST | DJ REIT ETF | 78464A607 | BBG001SHTRF2 | 206024 | 2136 | SH |  | SOLE |  | 0 | 0 | 2136 |
| VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 92203J407 | BBG004N1LGK2 | 1818307 | 36726 | SH |  | SOLE |  | 0 | 0 | 36726 |
| VANGUARD INDEX FDS | GROWTH ETF | 922908736 | BBG001SHTTS4 | 14326951 | 32680 | SH |  | SOLE |  | 0 | 0 | 32680 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 | BBG001SHVTS1 | 16755763 | 59878 | SH |  | SOLE |  | 0 | 0 | 59878 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 | BBG001TC6MC1 | 23509085 | 41387 | SH |  | SOLE |  | 0 | 0 | 41387 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | BBG001SHTTV0 | 19193117 | 80990 | SH |  | SOLE |  | 0 | 0 | 80990 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 | BBG001SHVR78 | 18060094 | 102185 | SH |  | SOLE |  | 0 | 0 | 102185 |
| VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | BBG001SHTTZ6 | 672245 | 13592 | SH |  | SOLE |  | 0 | 0 | 13592 |
| VANGUARD SCOTTSDALE FDS | INT-TERM CORP | 92206C870 | BBG001T62M38 | 5121960 | 61770 | SH |  | SOLE |  | 0 | 0 | 61770 |
| VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | BBG001SSPWL4 | 10145620 | 177962 | SH |  | SOLE |  | 0 | 0 | 177962 |
| VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | BBG001SS0V24 | 569065 | 4269 | SH |  | SOLE |  | 0 | 0 | 4269 |
| VANGUARD WORLD FD | ESG INTL STK ETF | 921910725 | BBG00M0P2VR5 | 1867994 | 28519 | SH |  | SOLE |  | 0 | 0 | 28519 |
| VANGUARD WORLD FD | ESG US STK ETF | 921910733 | BBG00M0P2SP4 | 2403981 | 21926 | SH |  | SOLE |  | 0 | 0 | 21926 |
| VANGUARD WORLD FD | INF TECH ETF | 92204A702 | BBG001SHTTR5 | 662429 | 999 | SH |  | SOLE |  | 0 | 0 | 999 |
| WSFS FINL CORP | COM | 929328102 | BBG001S5XJX1 | 664125 | 12075 | SH |  | SOLE |  | 0 | 0 | 12075 |

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