# EDGAR Filing Document

**Accession Number:** 0001799983
**File Stem:** 0001628280-23-000854
**Filing Date:** 2023-1
**Character Count:** 10301
**Document Hash:** 3c259fcfaf46fe9dd0f1a63770252e7b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001628280-23-000854.hdr.sgml**: 20230111

**ACCESSION NUMBER**: 0001628280-23-000854

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 5

**CONFORMED PERIOD OF REPORT**: 20230111

**FILED AS OF DATE**: 20230111

**DATE AS OF CHANGE**: 20230111

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Global Blue Group Holding AG
- **CENTRAL INDEX KEY:** 0001799983
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** V8
- **FISCAL YEAR END:** 0331

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-39477
- **FILM NUMBER:** 23522512

**BUSINESS ADDRESS:**
- **STREET 1:** ZURICHSTRASSE 38, 8306 BRUTTISELLEN
- **CITY:** BRUTTISELLEN
- **STATE:** V8
- **ZIP:** CH
- **BUSINESS PHONE:** 41 22 363 77 40

**MAIL ADDRESS:**
- **STREET 1:** ZURICHSTRASSE 38, 8306 BRUTTISELLEN
- **CITY:** BRUTTISELLEN
- **STATE:** V8
- **ZIP:** CH

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

Washington, D.C. 20549

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER**

**PURSUANT TO RULE 13a-16 OR 15d-16**

**UNDER THE SECURITIES EXCHANGE ACT OF 1934**

For the month of January 2023

Commission file number: 001-39477

**GLOBAL BLUE GROUP HOLDING AG**

(Exact name of Registrant as specified in its charter)

**Zürichstrasse 38, 8306 Brüttisellen, Switzerland**

**+41 22 363 77 40**

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

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|:---|:---|
| Form 20-F **☒** | Form 40-F |

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Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

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| | |
|:---|:---|
| Yes | No **☒** |

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Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

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| | |
|:---|:---|
| Yes | No **☒** |

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**INFORMATION CONTAINED IN THIS REPORT ON FORM 6-K**

On January 11, 2023, **Global Blue Group Holding AG** (the "Company") issued a press release, attached as exhibit 99.1 to this Form 6-K, providing information regarding the continued recovery of Tax Free Shopping in Continental Europe, and Asia Pacific.

**INCORPORATION BY REFERENCE**

This report on Form 6-K and the exhibits hereto shall be deemed to be incorporated by reference into the registration statements on Form F-3 (Nos. 333-259200, and 333-267850) and Form S-8 (No. 333-260108) of the Company and the prospectuses incorporated therein, and to be a part thereof from the date on which this report is filed, to the extent not superseded by documents or reports subsequently filed or furnished.

**SIGNATURE**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;

Date: January 11, 2023

**GLOBAL BLUE GROUP HOLDING AG**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;

By: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<u>/s/ Jacques Stern</u>

Name: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Jacques Stern

Title: &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chief Executive Officer&nbsp;&nbsp;&nbsp;&nbsp;

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**EXHIBIT INDEX**

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| | |
|:---|:---|
| **Exhibit number** | **Description** |
| 99.1 | <u>[Press release regarding the continued recovery of Tax Free Shopping in Continental Europe, and Asia Pacific](pr_msnglobalbluejanuary1.htm)</u> |

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## Exhibit 99.1

![](pr_msnglobalbluejanuary1001.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1 GLOBAL BLUE RELEASES THE MONTHLY TAX FREE SHOPPING BUSINESS UPDATE FOR DECEMBER 2022 Signy, Switzerland, January 11, 2023 Fresh data from Global Blue shows the dynamic recovery for Tax Free Shopping has been accelerating across Continental Europe and Asia Pacific. In Continental Europe, issued sales in store like-for-like reached a recovery of 107%1 in December vs. the same period in 2019. US nationals continue to lead this recovery. In Asia Pacific, the dynamic recovery continues to propel, reaching 90%1 in December vs. the same period in 2019. Issued sales in store on a like-for-like basis in Japan have surpassed 2019 levels. In China, the government has officially reopened its borders and eased travel restrictions as of January 8, 2023. Recovery in Continental Europe reaches new heights In Continental Europe, recovery has reached 107%1 in December 2022 vs. the same period in 2019. Within reopened travel corridors2, the recovery reached 145%1. In terms of origin markets, Global Blue data shows a sustained recovery across most nationalities. US nationals' recovery reached 244%1 vs. the same period in 2019, while Gulf Cooperation Council citizens reached 207%1 vs. the same period in 2019. Asian shopper recovery continues to progress with South East Asia shopper recovery reaching 142%1 vs. the same period in 2019. Hong Kong and Taiwanese shopper recovery reached 80%1 vs. the same period in 2019. This development follows the loosening of quarantine restrictions for return travelers. Regarding destination markets, the recovery dynamic remains firm across many European destinations. The recovery was predominantly led by Portugal at 148%1, Greece at 134%1, France at 131%1, Switzerland at 114%1, Spain at 109%1 and Italy at 94%1. 1Recovery rate is equal to 2022 Issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates). 2Open corridor is defined as a travel line between two countries, where there is no more sanitary or visa restrictions to go in the destination country and to come back in the origin country.

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![](pr_msnglobalbluejanuary1002.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2 Recovery in Asia Pacific continues to propel The removal of sanitary measures in Japan and South Korea has contributed to a rapid recovery in the Asia Pacific region. In December, this recovery reached 90%1 vs. the same period in 2019. Within reopened travel corridors3, the recovery reached 151%1. In terms of origin markets, Hong Kong and Taiwan nationals are fueling the recovery at 381%1 in December vs. the same period in 2019. This was followed by North East Asia nationals at 174%1 and South East Asia nationals at 132%1. This development for Asian shopper nationalities is thanks to the reopening of all corridors (excluding mainland China). Regarding destination markets, Japan is leading the recovery with 107%1. After Japan, recovery was closely followed by Singapore at 74%1 and South Korea at 65%1. Travel restrictions eased as China reopens borders On January 8, 2023, China re-opened its borders, ending a three-year hiatus on outbound tourism. The developments include removing the requirement for inbound travelers to quarantine and test upon arrival if they have undergone a test within 48 hours before departure. Resuming passport issuance for Chinese nationals and the removal of limitations of international passenger flights are also key changes. APPENDIX Glossary - Gulf Cooperation Council countries include: Kuwait, Qatar, Saudi Arabia, United Arab Emirates, Bahrain, Oman - South East Asia include: Indonesia, Thailand, Cambodia, Phil ippines, Vietnam, Malaysia, Singapore - North East Asia include: Japan, South Korea YTD Data Issued SIS L/L recovery2 (in % of 2019) December 2022 November 2022 October 2022 Q4 2022 Q3 2022 Q2 2022 Q1 2022 Continental Europe 107% 102% 102% 104% 101% 75% 53% Asia Pacific 90% 81% 68% 80% 51% 39% 16% TOTAL 101% 96% 93% 97% 89% 65% 40% MEDIA CONTACTS Virginie Alem – SVP Marketing & Communications Mail: valem@globalblue.com INVESTOR RELATIONS CONTACTS Frances Gibbons – Head of Investor Relations Mob: +44 (0)7815 034 212 Mail: fgibbons@globalblue.com 3Recovery rate is equal to 2022 issued Sales in Store divided by 2019 Issued Sales in Store, like-for-like (i.e.: at constant merchant scope and exchange rates)

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![](pr_msnglobalbluejanuary1003.jpg)

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3 ABOUT GLOBAL BLUE Globa l Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments par tner, empowering retai lers to improve their per formance and shoppers to enhance their experience. Globa l Blue offers innovative solutions in three different fie lds: • Tax Free Shopping: Helping retai lers at over 300,000 points of sale to e ffic ient ly manage 35 mil l i on Tax Free Shopping transactions a year, thanks to i ts fu l ly in tegrated in -house technology plat form. Meanwhi le , i ts industry -leading digi tal Tax Free shopper s o lutions create a better , more seamless customer experience . • Payment services: Providing a ful l suite of foreign exchange and Payment technology solutions that a l low acquirers, hote ls, and retai lers to offer value -added services and improve the cus tomer ex perience during 31 mi l l ion payment transactions a year at 130,000 points of interaction . • Complementary Reta ilTech: Offer ing new technology so lutions to retai lers, including digi tal receipts and eCommerce returns , that can be eas i ly integrated with their co re systems and al low them to optimize and digita l ize their processes throughout the omni -channe l customer journey, both in -store and online. In addi t ion, our data and advisory serv ices offer a strategic advisory to help retai lers identify opportunit ies for growth, whi le our shopper exper ience and engagement solut ions provide data -dr i ven solutions to increase footfal l, convert footfa ll to revenue and enhance performance. For more in formation, vis i t http://www.globalblue.com/corporate/ Global Blue Monthly Speaker Notes Data, December 2022, Source: Global Blue

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