# EDGAR Filing Document

**Accession Number:** 0001802136
**File Stem:** 0001802136-25-000004
**Filing Date:** 2025-7
**Character Count:** 27789
**Document Hash:** 11d00825442891fef3d82844e02eae06
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001802136-25-000004.hdr.sgml**: 20250717

**ACCESSION NUMBER**: 0001802136-25-000004

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250717

**DATE AS OF CHANGE**: 20250717

**EFFECTIVENESS DATE**: 20250717

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Investment Research & Advisory Group, Inc.
- **CENTRAL INDEX KEY:** 0001802136

**ORGANIZATION NAME:**
- **EIN:** 581989031
- **STATE OF INCORPORATION:** GA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-20017
- **FILM NUMBER:** 251129504

**BUSINESS ADDRESS:**
- **STREET 1:** 1230 PEACHTREE STREET NE
- **STREET 2:** SUITE 3800
- **CITY:** ATLANTA
- **STATE:** GA
- **ZIP:** 30309
- **BUSINESS PHONE:** 404-760-3730

**MAIL ADDRESS:**
- **STREET 1:** 1230 PEACHTREE STREET NE
- **STREET 2:** SUITE 3800
- **CITY:** ATLANTA
- **STATE:** GA
- **ZIP:** 30309

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Investment Research  Advisory Group Inc.<br>**Address:** 1230 PEACHTREE STREET NE<br>SUITE 3800<br>ATLANTA, GA 30309

**Form 13F File Number:** 028-20017

**CRD Number (if applicable):** 000126246

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Judith Jolley<br>**Title:** Chief Compliance Officer<br>**Phone:** 4044197198

**Signature, Place, and Date of Signing:**

Judith Jolley  Atlanta, GA  07-17-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 246

**Form 13F Information Table Value Total:** $268408853

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| 3M CO | COM | 88579Y101 |  | 1836 | 13 | SH |  | SOLE |  | 0 | 0 | 13 |
| ABBOTT LABS | COM | 002824100 |  | 45291 | 333 | SH |  | SOLE |  | 0 | 0 | 333 |
| ABBVIE INC | COM | 00287Y109 |  | 163160 | 879 | SH |  | SOLE |  | 0 | 0 | 879 |
| ACCENTURE PLC IRELAND FCLASS A | SHS CLASS A | G1151C101 |  | 28992 | 97 | SH |  | SOLE |  | 0 | 0 | 97 |
| ADOBE INC | COM | 00724F101 |  | 1599362 | 4134 | SH |  | SOLE |  | 0 | 0 | 4134 |
| ADVANCED MICRO DEVIC | COM | 007903107 |  | 1135 | 8 | SH |  | SOLE |  | 0 | 0 | 8 |
| ADVISORSHS PURE US CANNABIS ETF IV | PURE US CANNABIS | 00768Y453 |  | 844 | 350 | SH |  | SOLE |  | 0 | 0 | 350 |
| AERCAP HOLDINGS N V F | SHS | N00985106 |  | 819 | 7 | SH |  | SOLE |  | 0 | 0 | 7 |
| AIR PRODS  CHEMS INC | COM | 009158106 |  | 52181 | 185 | SH |  | SOLE |  | 0 | 0 | 185 |
| AIRBNB INC CLASS A | COM CL A | 009066101 |  | 7279 | 55 | SH |  | SOLE |  | 0 | 0 | 55 |
| ALCOA CORP | COM | 013872106 |  | 30071 | 1019 | SH |  | SOLE |  | 0 | 0 | 1019 |
| ALPHABET INC CLASS A | CAP STK CL A | 02079K305 |  | 7531630 | 42738 | SH |  | SOLE |  | 0 | 0 | 42738 |
| ALPHABET INC CLASS C | CAP STK CL C | 02079K107 |  | 688733 | 3883 | SH |  | SOLE |  | 0 | 0 | 3883 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 127344 | 2172 | SH |  | SOLE |  | 0 | 0 | 2172 |
| AMAZON.COM INC | COM | 023135106 |  | 8919959 | 40658 | SH |  | SOLE |  | 0 | 0 | 40658 |
| AMERICAN CENTURY QUALITYPREF ETF | QUALITY PREFER | 025072539 |  | 88916 | 2515 | SH |  | SOLE |  | 0 | 0 | 2515 |
| AMERICAN EXPRESS CO | COM | 025816109 |  | 52961 | 166 | SH |  | SOLE |  | 0 | 0 | 166 |
| AMERICAN TOWER CORP NEW REIT | COM | 03027X100 |  | 110510 | 500 | SH |  | SOLE |  | 0 | 0 | 500 |
| AMGEN INC | COM | 031162100 |  | 134431 | 481 | SH |  | SOLE |  | 0 | 0 | 481 |
| APPLE INC | COM | 037833100 |  | 15466229 | 75382 | SH |  | SOLE |  | 0 | 0 | 75382 |
| ARCHER-DANIELS MIDLAND C | COM | 039483102 |  | 1802663 | 34154 | SH |  | SOLE |  | 0 | 0 | 34154 |
| ARISTA NETWORKS INC | COM | 040413106 |  | 106198 | 1038 | SH |  | SOLE |  | 0 | 0 | 1038 |
| ARK AUTONOMOUS TECH RBTCS ETF | AUTNMUS TECHNLGY | 00214Q203 |  | 2853 | 32 | SH |  | SOLE |  | 0 | 0 | 32 |
| ASML HLDG N V FSPONSORED ADR 1 ADR REPS 1 ORD SHS | N Y REGISTERY SHS | N07059210 |  | 2818489 | 3517 | SH |  | SOLE |  | 0 | 0 | 3517 |
| AT INC | COM | 00206R102 |  | 96891 | 3348 | SH |  | SOLE |  | 0 | 0 | 3348 |
| ATLASSIAN CORP CLASS A | CL A | G06242104 |  | 9139 | 45 | SH |  | SOLE |  | 0 | 0 | 45 |
| AUTODESK INC | COM | 052769106 |  | 30028 | 97 | SH |  | SOLE |  | 0 | 0 | 97 |
| AUTOMATIC DATA PROCESSIN | COM | 053015103 |  | 38550 | 125 | SH |  | SOLE |  | 0 | 0 | 125 |
| AVANTIS US SMALL CAP VALUE ETF | US SML CP VALU | 025072877 |  | 212582 | 2333 | SH |  | SOLE |  | 0 | 0 | 2333 |
| BAKER HUGHES CO. A CLASS A | CL A | 05722G100 |  | 11023 | 287 | SH |  | SOLE |  | 0 | 0 | 287 |
| BANK OF AMERICA CORP | COM | 060505104 |  | 226674 | 4790 | SH |  | SOLE |  | 0 | 0 | 4790 |
| BERKSHIRE HATHAWAY CLASS B | CL B NEW | 084670702 |  | 3704482 | 7626 | SH |  | SOLE |  | 0 | 0 | 7626 |
| BLACKROCK ENERGY AND RES | COM | 09250U101 |  | 1353 | 102 | SH |  | SOLE |  | 0 | 0 | 102 |
| BLACKROCK INC NEW | COM | 09247X101 |  | 5513154 | 5254 | SH |  | SOLE |  | 0 | 0 | 5254 |
| BLOCK INC A CLASS A | CL A | 852234103 |  | 6657 | 98 | SH |  | SOLE |  | 0 | 0 | 98 |
| BOEING CO | COM | 097023105 |  | 2535942 | 12103 | SH |  | SOLE |  | 0 | 0 | 12103 |
| BOOKING HLDGS INC | COM | 09857L108 |  | 4273472 | 738 | SH |  | SOLE |  | 0 | 0 | 738 |
| BRISTOL MYERS SQUIBB CO | COM | 110122108 |  | 76379 | 1650 | SH |  | SOLE |  | 0 | 0 | 1650 |
| BROADCOM INC | COM | 11135F101 |  | 354145 | 1284 | SH |  | SOLE |  | 0 | 0 | 1284 |
| BROOKFIELD ASSET MGMT FCLASS A | CL A EXCH LT VTG | G16169107 |  | 31233 | 565 | SH |  | SOLE |  | 0 | 0 | 565 |
| BROOKFIELD BUSINESS CO FCLASS A | CL A EXC SUB VTG | 11259V106 |  | 468 | 15 | SH |  | SOLE |  | 0 | 0 | 15 |
| BROOKFIELD BUSINESS P LP | UNIT LTD L P | G16234109 |  | 778 | 30 | SH |  | SOLE |  | 0 | 0 | 30 |
| BROOKFIELD CORP FCLASS A | CL A LTD VT SH | 11271J107 |  | 139163 | 2250 | SH |  | SOLE |  | 0 | 0 | 2250 |
| BROOKFIELD WEALTH SO A FCLASS A | CL A EXCHANGEAB | G17434104 |  | 927 | 15 | SH |  | SOLE |  | 0 | 0 | 15 |
| CANOPY GROWTH CORP F | COM | 138035100 |  | 45 | 37 | SH |  | SOLE |  | 0 | 0 | 37 |
| CARMAX INC | COM | 143130102 |  | 1755928 | 26126 | SH |  | SOLE |  | 0 | 0 | 26126 |
| CARRIER GLOBAL CORP | COM | 14448C104 |  | 36741 | 502 | SH |  | SOLE |  | 0 | 0 | 502 |
| CATERPILLAR INC | COM | 149123101 |  | 13684 | 35 | SH |  | SOLE |  | 0 | 0 | 35 |
| CHARLES SCHWAB CORP | COM | 808513105 |  | 6028957 | 66078 | SH |  | SOLE |  | 0 | 0 | 66078 |
| CHEVRON CORP NEW | COM | 166764100 |  | 54412 | 380 | SH |  | SOLE |  | 0 | 0 | 380 |
| CHIPOTLE MEXICAN GRILL I | COM | 169656105 |  | 11230 | 200 | SH |  | SOLE |  | 0 | 0 | 200 |
| CHOICE HOTELS INTL INC | COM | 169905106 |  | 534678 | 4214 | SH |  | SOLE |  | 0 | 0 | 4214 |
| CHUBB LTD F | COM | H1467J104 |  | 3973281 | 13714 | SH |  | SOLE |  | 0 | 0 | 13714 |
| CIRRUS LOGIC INC | COM | 172755100 |  | 31277 | 300 | SH |  | SOLE |  | 0 | 0 | 300 |
| CISCO SYS INC | COM | 17275R102 |  | 27821 | 401 | SH |  | SOLE |  | 0 | 0 | 401 |
| CITIGROUP INC | COM NEW | 172967424 |  | 94313 | 1108 | SH |  | SOLE |  | 0 | 0 | 1108 |
| COMCAST CORP NEW CLASS A | CL A | 20030N101 |  | 15489 | 434 | SH |  | SOLE |  | 0 | 0 | 434 |
| CONOCOPHILLIPS | COM | 20825C104 |  | 6636 | 73 | SH |  | SOLE |  | 0 | 0 | 73 |
| CONSTELLATION ENERGY COR | COM | 21037T109 |  | 90373 | 280 | SH |  | SOLE |  | 0 | 0 | 280 |
| CORTEVA INC | COM | 22052L104 |  | 6931 | 93 | SH |  | SOLE |  | 0 | 0 | 93 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 4611887 | 4658 | SH |  | SOLE |  | 0 | 0 | 4658 |
| CRH PUBLIC LIMITED CO F | ADR | 12626K203 |  | 18360 | 200 | SH |  | SOLE |  | 0 | 0 | 200 |
| CROWDSTRIKE HLDGS INC CLASS A | CL A | 22788C105 |  | 174184 | 342 | SH |  | SOLE |  | 0 | 0 | 342 |
| CSX CORP | COM | 126408103 |  | 4061 | 124 | SH |  | SOLE |  | 0 | 0 | 124 |
| DANAHER CORP | COM | 235851102 |  | 931622 | 4716 | SH |  | SOLE |  | 0 | 0 | 4716 |
| DELTA AIR LINES INC DEL | COM N EW | 247361702 |  | 27000 | 549 | SH |  | SOLE |  | 0 | 0 | 549 |
| DEXCOM INC | COM | 252131107 |  | 8729 | 100 | SH |  | SOLE |  | 0 | 0 | 100 |
| DISNEY WALT CO | COM | 254687106 |  | 94620 | 763 | SH |  | SOLE |  | 0 | 0 | 763 |
| DOVER CORP | COM | 260003108 |  | 33444 | 182 | SH |  | SOLE |  | 0 | 0 | 182 |
| DOW INC | COM | 260557103 |  | 2463 | 93 | SH |  | SOLE |  | 0 | 0 | 93 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 74692 | 632 | SH |  | SOLE |  | 0 | 0 | 632 |
| DUPONT DE NEMOURS INC | COM | 26614N102 |  | 6379 | 93 | SH |  | SOLE |  | 0 | 0 | 93 |
| EATON VANCE TOTAL RETURNBOND ETF | EATON VANCE TOTA | 61774R841 |  | 51 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| ELI LILLY AND CO | COM | 532457108 |  | 5541387 | 7108 | SH |  | SOLE |  | 0 | 0 | 7108 |
| EMCOR GROUP INC | COM | 29084Q100 |  | 6954 | 13 | SH |  | SOLE |  | 0 | 0 | 13 |
| EMERSON ELEC CO | COM | 291011104 |  | 26799 | 201 | SH |  | SOLE |  | 0 | 0 | 201 |
| ENSTAR GROUP LIMITED F | SHS | G3075P101 |  | 91826 | 273 | SH |  | SOLE |  | 0 | 0 | 273 |
| ENTERPRISE PRODS PART LP | COM | 293792107 |  | 3039 | 98 | SH |  | SOLE |  | 0 | 0 | 98 |
| EXELON CORP | COM | 30161N101 |  | 39078 | 900 | SH |  | SOLE |  | 0 | 0 | 900 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 41719 | 387 | SH |  | SOLE |  | 0 | 0 | 387 |
| FEDEX CORP | COM | 31428X106 |  | 266180 | 1171 | SH |  | SOLE |  | 0 | 0 | 1171 |
| FIDELITY ENHANCED INTRNTNL ETF | ENHANCED INTL | 31609A404 |  | 33 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| FIRST FINL BANKSHARES IN | COM | 32020R109 |  | 25870 | 719 | SH |  | SOLE |  | 0 | 0 | 719 |
| FIRST TRUST NASDAQ CYBRSCRTY ETF | NASDAQ CYB ETF | 33734X846 |  | 63487 | 840 | SH |  | SOLE |  | 0 | 0 | 840 |
| FIRSTENERGY CORP | COM | 337932107 |  | 25766 | 640 | SH |  | SOLE |  | 0 | 0 | 640 |
| FISERV INC | COM | 337738108 |  | 3376133 | 19582 | SH |  | SOLE |  | 0 | 0 | 19582 |
| FORTUNE BRANDS INNOVATIO | COM | 34964C106 |  | 3052 | 59 | SH |  | SOLE |  | 0 | 0 | 59 |
| GARTNER INC | COM | 366651107 |  | 17381 | 43 | SH |  | SOLE |  | 0 | 0 | 43 |
| GENERAL DYNAMICS CORP | COM | 369550108 |  | 3097873 | 10621 | SH |  | SOLE |  | 0 | 0 | 10621 |
| GE AEROSPACE | COM | 369604301 |  | 4113394 | 15981 | SH |  | SOLE |  | 0 | 0 | 15981 |
| GE HEALTHCARE TECHNOLOGITENDER OFFER EXP: | COMMON STOCK | 36266G107 |  | 8148 | 110 | SH |  | SOLE |  | 0 | 0 | 110 |
| GE VERNOVA INC | COM | 36828A101 |  | 1298091 | 2453 | SH |  | SOLE |  | 0 | 0 | 2453 |
| GENERAC HLDGS INC | COM | 368736104 |  | 4010 | 28 | SH |  | SOLE |  | 0 | 0 | 28 |
| GENERAL MTRS CO | COM | 37045V100 |  | 13081 | 265 | SH |  | SOLE |  | 0 | 0 | 265 |
| GILEAD SCIENCES INC | COM | 375558103 |  | 44590 | 402 | SH |  | SOLE |  | 0 | 0 | 402 |
| GLOBE LIFE INC | COM | 37959E102 |  | 27965 | 225 | SH |  | SOLE |  | 0 | 0 | 225 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 152121 | 214 | SH |  | SOLE |  | 0 | 0 | 214 |
| GRAYSCALE BITCOIN MINI TRUST ETF IV | SHS REP COM UT | 389637109 |  | 10123 | 212 | SH |  | SOLE |  | 0 | 0 | 212 |
| GUARDIAN PHARMACY SVCS ICLASS A | CL A | 40145W101 |  | 35502 | 1666 | SH |  | SOLE |  | 0 | 0 | 1666 |
| HERSHEY CO | COM | 427866108 |  | 3680 | 22 | SH |  | SOLE |  | 0 | 0 | 22 |
| HOME DEPOT INC | COM | 437076102 |  | 876352 | 2390 | SH |  | SOLE |  | 0 | 0 | 2390 |
| HORMEL FOODS CORP | COM | 440452100 |  | 22022 | 728 | SH |  | SOLE |  | 0 | 0 | 728 |
| IDEXX LABS INC | COM | 45168D104 |  | 14481 | 27 | SH |  | SOLE |  | 0 | 0 | 27 |
| INDEPENDENCE RLTY TR INCREIT | COM | 45378A106 |  | 638574 | 36098 | SH |  | SOLE |  | 0 | 0 | 36098 |
| INTEL CORP | COM | 458140100 |  | 10102 | 451 | SH |  | SOLE |  | 0 | 0 | 451 |
| INTERCONTINENTAL HOTEL FUNSPONSORED ADR 1 ADR REPS 1 ORD SHS | SPONSORED ADS | 45857P806 |  | 2191 | 19 | SH |  | SOLE |  | 0 | 0 | 19 |
| INVESCO NASDAQ NEXT GEN 100 ETF | NASDAQNXTGEN100 | 46138G631 |  | 38761 | 1212 | SH |  | SOLE |  | 0 | 0 | 1212 |
| INVESCO QQQ-U ETF | UNIT SER 1 | 46090E103 |  | 92676 | 168 | SH |  | SOLE |  | 0 | 0 | 168 |
| INVESCO RAFI US 1000 ETF IV | RAFI US 1000 ETF | 46137V613 |  | 5318 | 125 | SH |  | SOLE |  | 0 | 0 | 125 |
| INVSC BUYBACK ACHIEVERS ETF IV | BUYBACK ACHIEV | 46137V308 |  | 6180 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| INVSC VARIABLE RATE PREFERRED ETF IV | VAR RATE PFD | 46138G870 |  | 220738 | 9028 | SH |  | SOLE |  | 0 | 0 | 9028 |
| IQVIA HLDGS INC | COM | 46266C105 |  | 2710863 | 17202 | SH |  | SOLE |  | 0 | 0 | 17202 |
| ISHARES BITCOIN ETF | SHS BEN INT | 46438F101 |  | 9855 | 161 | SH |  | SOLE |  | 0 | 0 | 161 |
| ISHARES CORE MSCI EAFE ETF IV | CORE MSCI EAFE | 46432F842 |  | 1296007 | 15524 | SH |  | SOLE |  | 0 | 0 | 15524 |
| ISHARES CORE MSCI EMERGING ETF IV | CORE MSCI EMKT | 46434G103 |  | 693529 | 11553 | SH |  | SOLE |  | 0 | 0 | 11553 |
| ISHARES CORE S 500 ETF IV | CORE S 500 ETF | 464287200 |  | 810309 | 1305 | SH |  | SOLE |  | 0 | 0 | 1305 |
| ISHARES CORE S MID CAPETF IV | CORE S MCP ETF | 464287507 |  | 897565 | 14472 | SH |  | SOLE |  | 0 | 0 | 14472 |
| ISHARES CORE S SMALL CAP ETF IV | CORE S SCP ETF | 464287804 |  | 194300 | 1777 | SH |  | SOLE |  | 0 | 0 | 1777 |
| ISHARES TOTAL US STOCK MARKET ETF IV | CORE S TTL STK ETF | 464587150 |  | 235413 | 1743 | SH |  | SOLE |  | 0 | 0 | 1743 |
| ISHARES ESG AWARE MSCI USA ETF | ESG AWR MSCI USA | 46435G425 |  | 137348 | 1015 | SH |  | SOLE |  | 0 | 0 | 1015 |
| ISHARES MSCI CHINA ETF | MSCI CHINA ETF | 46429B671 |  | 24189 | 439 | SH |  | SOLE |  | 0 | 0 | 439 |
| ISHARES MSCI INDIA INDEXETF IV | MSCI INDIA ETF | 46429B598 |  | 1114 | 20 | SH |  | SOLE |  | 0 | 0 | 20 |
| ISHARES S 500 GROWTH ETF IV | S 500 GRWT ETF | 464287309 |  | 786448 | 7143 | SH |  | SOLE |  | 0 | 0 | 7143 |
| ISHARES S 500 VALUE ETF IV | S 500 VAL ETF | 464287408 |  | 499456 | 2555 | SH |  | SOLE |  | 0 | 0 | 2555 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 3187362 | 20866 | SH |  | SOLE |  | 0 | 0 | 20866 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 7424106 | 25608 | SH |  | SOLE |  | 0 | 0 | 25608 |
| KIMBERLY CLARK CORP | COM | 494368103 |  | 25397 | 197 | SH |  | SOLE |  | 0 | 0 | 197 |
| KRAFT HEINZ CO | COM | 500754106 |  | 5422 | 210 | SH |  | SOLE |  | 0 | 0 | 210 |
| LAM RESH CORP | COM NEW | 512807306 |  | 65705 | 675 | SH |  | SOLE |  | 0 | 0 | 675 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 2677731 | 5781 | SH |  | SOLE |  | 0 | 0 | 5781 |
| LOWES COS INC | COM | 548661107 |  | 251157 | 1132 | SH |  | SOLE |  | 0 | 0 | 1132 |
| LULULEMON ATHLETICA INC | COM | 550021109 |  | 6652 | 28 | SH |  | SOLE |  | 0 | 0 | 28 |
| LUMEN TECHNOLOGIES INC | COM | 550241103 |  | 1310 | 299 | SH |  | SOLE |  | 0 | 0 | 299 |
| MASTERBRAND INC | COMMON STOCK | 57638P104 |  | 623 | 57 | SH |  | SOLE |  | 0 | 0 | 57 |
| MASTERCARD INC CLASS A | CL A | 57636Q104 |  | 7584926 | 13497 | SH |  | SOLE |  | 0 | 0 | 13497 |
| MATCH GROUP INC NEW | COM | 57667L107 |  | 4386 | 142 | SH |  | SOLE |  | 0 | 0 | 142 |
| MCDONALDS CORP | COM | 580135101 |  | 175262 | 599 | SH |  | SOLE |  | 0 | 0 | 599 |
| MEDTRONIC PLC F | SHS | G5960L103 |  | 9502 | 109 | SH |  | SOLE |  | 0 | 0 | 109 |
| MERCADOLIBRE INC | COM | 58733R102 |  | 26136 | 10 | SH |  | SOLE |  | 0 | 0 | 10 |
| MERCK  CO. INC. | COM | 58933Y105 |  | 515575 | 6513 | SH |  | SOLE |  | 0 | 0 | 6513 |
| META PLATFORMS INC CLASS A | CL A | 30303M102 |  | 7140815 | 9674 | SH |  | SOLE |  | 0 | 0 | 9674 |
| MFA FINL INC REIT | NOTE | 55272X607 |  | 1116 | 118 | SH |  | SOLE |  | 0 | 0 | 118 |
| MICROSOFT CORP | COM | 594918104 |  | 10418396 | 20945 | SH |  | SOLE |  | 0 | 0 | 20945 |
| MOHAWK INDS INC | COM | 608190104 |  | 28202 | 269 | SH |  | SOLE |  | 0 | 0 | 269 |
| MONDELEZ INTL INC CLASS A | CL A | 609207105 |  | 22930 | 340 | SH |  | SOLE |  | 0 | 0 | 340 |
| MORGAN STANLEY | COM NEW | 617446448 |  | 2535 | 18 | SH |  | SOLE |  | 0 | 0 | 18 |
| MR COOPER GROUP INC | COM | 62482R107 |  | 149 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| MURPHY USA INC | COM | 626755102 |  | 24815 | 61 | SH |  | SOLE |  | 0 | 0 | 61 |
| NETFLIX INC | COM | 64110L106 |  | 5156990 | 3851 | SH |  | SOLE |  | 0 | 0 | 3851 |
| NORTHROP GRUMMAN CORP | COM | 666807102 |  | 7832 | 15 | SH |  | SOLE |  | 0 | 0 | 15 |
| NOVO-NORDISK A S FSPONSORED ADR 1 ADR REPS 1 ORD SHS | SPONSORED ADR | 670100205 |  | 76957 | 1115 | SH |  | SOLE |  | 0 | 0 | 1115 |
| NU HLDGS LTD FCLASS A | ORD SHS CL A | G6683N103 |  | 20580 | 1500 | SH |  | SOLE |  | 0 | 0 | 1500 |
| NUCOR CORP | COM | 670928100 |  | 6995 | 54 | SH |  | SOLE |  | 0 | 0 | 54 |
| NVIDIA CORP | COM | 67066G104 |  | 10853915 | 68700 | SH |  | SOLE |  | 0 | 0 | 68700 |
| O REILLY AUTOMOTIVE INC | COM | 67103H107 |  | 21631 | 240 | SH |  | SOLE |  | 0 | 0 | 240 |
| OCCIDENTAL PETE C 27 WTSWARRANTS EXP 08/03/27 | *W EXP 08/03/202 | 674599162 |  | 145 | 7 | SH |  | SOLE |  | 0 | 0 | 7 |
| OCCIDENTAL PETE CORP | COM | 674599105 |  | 35793 | 852 | SH |  | SOLE |  | 0 | 0 | 852 |
| ORACLE CORP | COM | 68389X105 |  | 70617 | 323 | SH |  | SOLE |  | 0 | 0 | 323 |
| ORGANON  CO | COMMON STOCK | 68622V106 |  | 252 | 26 | SH |  | SOLE |  | 0 | 0 | 26 |
| ORION PPTYS INC REIT | COM | 68629Y103 |  | 107 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| OTIS WORLDWIDE CORP | COM | 68902V107 |  | 2071350 | 20918 | SH |  | SOLE |  | 0 | 0 | 20918 |
| PALO ALTO NETWORKS INC | COM | 697435105 |  | 492159 | 2405 | SH |  | SOLE |  | 0 | 0 | 2405 |
| PAYPAL HLDGS INC | COM | 70450Y103 |  | 8918 | 120 | SH |  | SOLE |  | 0 | 0 | 120 |
| PELOTON INTERACTIVE INC | COM CL A | 70614W100 |  | 1804 | 260 | SH |  | SOLE |  | 0 | 0 | 260 |
| PEPSICO INC | COM | 713448108 |  | 42378 | 320 | SH |  | SOLE |  | 0 | 0 | 320 |
| PERFORMANCE FOOD GROUP C | COM | 71377A103 |  | 43735 | 500 | SH |  | SOLE |  | 0 | 0 | 500 |
| PFIZER INC | COM | 717081103 |  | 23353 | 963 | SH |  | SOLE |  | 0 | 0 | 963 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 3651752 | 20050 | SH |  | SOLE |  | 0 | 0 | 20050 |
| PRINCIPAL U S SMALL CAP ETF | PRIN U S SMALL | 74255Y607 |  | 53 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| PROCTER  GAMBLE CO | COM | 742718109 |  | 1898916 | 11918 | SH |  | SOLE |  | 0 | 0 | 11918 |
| PROLOGIS INC REIT | COM | 74340W103 |  | 5256 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| PROTALIX BIOTHERAPEUTICS | COM | 74365A309 |  | 1480 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| PRUDENTIAL FINL INC | COM | 744320102 |  | 10883 | 101 | SH |  | SOLE |  | 0 | 0 | 101 |
| REALTY INCOME CORP REIT | COM | 756109104 |  | 28939 | 502 | SH |  | SOLE |  | 0 | 0 | 502 |
| REDDIT INC CLASS A | CL A | 75734B100 |  | 64745 | 430 | SH |  | SOLE |  | 0 | 0 | 430 |
| REVOLVE GROUP INC CLASS A | CL A | 76156B107 |  | 100 | 5 | SH |  | SOLE |  | 0 | 0 | 5 |
| RIVIAN AUTOMOTIVE INC CLASS A | CL A | 771049103 |  | 701 | 51 | SH |  | SOLE |  | 0 | 0 | 51 |
| RTX CORP | COM | 75513E101 |  | 78705 | 539 | SH |  | SOLE |  | 0 | 0 | 539 |
| SALESFORCE INC | COM | 79466L302 |  | 4161279 | 15260 | SH |  | SOLE |  | 0 | 0 | 15260 |
| SCHLUMBERGER LTD F | COM STK | 806857108 |  | 4495 | 133 | SH |  | SOLE |  | 0 | 0 | 133 |
| SCHWAB US DIVIDEND EQUITY ETF | US DIVIDEND EQ | 808524797 |  | 54 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| SCHWAB US LARGE CAP GROWTH ETF | US LCAP GR ETF | 808524300 |  | 17871 | 611 | SH |  | SOLE |  | 0 | 0 | 611 |
| SEA LTD FUNSPONSORED ADR 1 ADR REPS 1 ORD SHS | SPONSORED ADR | 81141R100 |  | 18553 | 116 | SH |  | SOLE |  | 0 | 0 | 116 |
| SELECT SECTOR HEALTH CARE SPD ETF IV | SBI HEALTHCARE | 81369Y209 |  | 19231 | 142 | SH |  | SOLE |  | 0 | 0 | 142 |
| SELECT STR FINANCIAL SELECT S ETF IV | FINANCIAL | 81369Y605 |  | 25012 | 477 | SH |  | SOLE |  | 0 | 0 | 477 |
| SERVICE CORP INTL | COM | 817565104 |  | 12748 | 156 | SH |  | SOLE |  | 0 | 0 | 156 |
| SERVICENOW INC | COM | 81762P102 |  | 50376 | 49 | SH |  | SOLE |  | 0 | 0 | 49 |
| SHELL PLC FTENDER OFFER EXP: | SPON ADS | 780259305 |  | 11618 | 165 | SH |  | SOLE |  | 0 | 0 | 165 |
| SHOPIFY INC FCLASS A | CL A | 82509L107 |  | 25377 | 220 | SH |  | SOLE |  | 0 | 0 | 220 |
| SOFI TECHNOLOGIES INC | NOTE | 83406F102 |  | 7940 | 436 | SH |  | SOLE |  | 0 | 0 | 436 |
| SOLAREDGE TECHNOLOGIES I | COM | 83417M104 |  | 775 | 38 | SH |  | SOLE |  | 0 | 0 | 38 |
| SOUNDHOUND AI INC CLASS A | CLASS A COM | 836100107 |  | 537 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| SOUTHERN CO | COM | 842587107 |  | 46282 | 504 | SH |  | SOLE |  | 0 | 0 | 504 |
| SPDR FUND CONSUMER DISCRE SEL ETF IV | SBI CONS DISCR | 81369Y407 |  | 20472 | 94 | SH |  | SOLE |  | 0 | 0 | 94 |
| SPDR PORTFOLIO HIGH YIELD BND ETF IV | PORTFLI HIGH YLD ETF | 78468R606 |  | 397896 | 16718 | SH |  | SOLE |  | 0 | 0 | 16718 |
| SPDR PORTFOLIO S 400 MID CP ETF IV | PORTFOLIO S | 78464A847 |  | 54 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| SPDR S 500 ETF IV | SPDR S 500 ETF | 78468R796 |  | 1804122 | 2920 | SH |  | SOLE |  | 0 | 0 | 2920 |
| SPDR S DIVIDEND ETF IV | S DIVID ETF | 78464A763 |  | 167919 | 1237 | SH |  | SOLE |  | 0 | 0 | 1237 |
| SPOTIFY TECHNOLOGY S A F | SHS | L8681T102 |  | 1535 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| STARBUCKS CORP | COM | 855244109 |  | 2864334 | 31259 | SH |  | SOLE |  | 0 | 0 | 31259 |
| STATE STR CORP | COM | 857477103 |  | 15100 | 142 | SH |  | SOLE |  | 0 | 0 | 142 |
| SYNOVUS FINL CORP | COM | 871607107 |  | 295855 | 5717 | SH |  | SOLE |  | 0 | 0 | 5717 |
| TAIWAN SEMICONDUCTOR M FSPONSORED ADR 1 ADR REPS 5 ORD SHS | SPONSORED ADR | 874039100 |  | 1812 | 8 | SH |  | SOLE |  | 0 | 0 | 8 |
| TARGET CORP EQUITY CLASS EQUITY | COM | 87612E106 |  | 28510 | 289 | SH |  | SOLE |  | 0 | 0 | 289 |
| TECHNOLOGY SELECT SECTORSPDR ETF IV | TECHNOLOGY | 81369Y803 |  | 53770 | 212 | SH |  | SOLE |  | 0 | 0 | 212 |
| TESLA INC | COM | 88160R101 |  | 83227 | 262 | SH |  | SOLE |  | 0 | 0 | 262 |
| THE COCA-COLA CO | COM | 191216100 |  | 287811 | 4068 | SH |  | SOLE |  | 0 | 0 | 4068 |
| THERMO FISHER SCIENTIFIC | COM | 883556102 |  | 1120296 | 2763 | SH |  | SOLE |  | 0 | 0 | 2763 |
| T-MOBILE US INC | COM | 872590104 |  | 3588 | 15 | SH |  | SOLE |  | 0 | 0 | 15 |
| TRUIST FINL CORP | COM | 89832Q109 |  | 70648 | 1643 | SH |  | SOLE |  | 0 | 0 | 1643 |
| UBER TECHNOLOGIES INC | COM | 90353T100 |  | 5467753 | 58604 | SH |  | SOLE |  | 0 | 0 | 58604 |
| UNITED PARCEL SVC INC CLASS B | CL B NEW | 911312106 |  | 10094 | 100 | SH |  | SOLE |  | 0 | 0 | 100 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 4680 | 15 | SH |  | SOLE |  | 0 | 0 | 15 |
| VANGUARD ENERGY ETF IV | ENERGY ETF | 92204A306 |  | 476002 | 3995 | SH |  | SOLE |  | 0 | 0 | 3995 |
| UNUSUAL WHALES SUB DEMO TRAD ETF | UNUSUAL SUBVERSI | 886364199 |  | 6370 | 152 | SH |  | SOLE |  | 0 | 0 | 152 |
| VANECK SEMICONDUCTOR ETF | SEMICONDUCTR ETF | 92189F676 |  | 84926 | 304 | SH |  | SOLE |  | 0 | 0 | 304 |
| VANGUARD FTSE ALL WORLD EX US ETF IV | ALLWRLD EX US ETF | 922042775 |  | 624098 | 9284 | SH |  | SOLE |  | 0 | 0 | 9284 |
| VANGUARD FTSE DEVELOPED MATS ETF IV | VAN FTSE DEV MKT | 921943858 |  | 11375 | 199 | SH |  | SOLE |  | 0 | 0 | 199 |
| VANGUARD HIGH DIVIDEND YIELD ETF IV | HIGH DIV YLD | 921946406 |  | 3466 | 26 | SH |  | SOLE |  | 0 | 0 | 26 |
| VANGUARD MEGA CAP VALUE ETF | MEGA CAP VAL ETF | 921910840 |  | 341514 | 2603 | SH |  | SOLE |  | 0 | 0 | 2603 |
| VANGUARD MID CAP ETF IV | MID CAP ETF | 922908629 |  | 4757 | 17 | SH |  | SOLE |  | 0 | 0 | 17 |
| VANGUARD RUSSELL 2000 ETF | VNG RUS2000IDX | 92206C664 |  | 1769873 | 20292 | SH |  | SOLE |  | 0 | 0 | 20292 |
| VANGUARD S 500 ETF IV | S 500 ETF SHS | 922908363 |  | 62544575 | 110107 | SH |  | SOLE |  | 0 | 0 | 110107 |
| VANGUARD SHORT-TERM BONDETF IV | SHORT TRM BOND | 921937827 |  | 10613 | 134 | SH |  | SOLE |  | 0 | 0 | 134 |
| VANGUARD SMALL CAP ETF IV | SMALL CP ETF | 922908751 |  | 2847964 | 12017 | SH |  | SOLE |  | 0 | 0 | 12017 |
| VANGUARD SMALL CAP VALUEETF IV | SM CP VAL ETF | 922908611 |  | 406206 | 2083 | SH |  | SOLE |  | 0 | 0 | 2083 |
| VANGUARD TOTAL BOND MARKET ET ETF IV | TOTAL BND MKT | 921937835 |  | 1247000 | 16936 | SH |  | SOLE |  | 0 | 0 | 16936 |
| VANGUARD TOTAL INTERNATIONAL BND ETF | TOTAL INT BD ETF | 92203J407 |  | 111459 | 2251 | SH |  | SOLE |  | 0 | 0 | 2251 |
| VANGUARD TOTAL INTERNATIONAL STK ETF | VG TL INTL STK F | 921909768 |  | 978258 | 14159 | SH |  | SOLE |  | 0 | 0 | 14159 |
| VANGUARD TOTAL STOCK MARKET E ETF IV | TOTAL STK MKT | 922908769 |  | 4255 | 14 | SH |  | SOLE |  | 0 | 0 | 14 |
| VEEVA SYS INC CLASS A | CL A COM | 922475108 |  | 4078661 | 14163 | SH |  | SOLE |  | 0 | 0 | 14163 |
| VERIZON COMMUNICATIONS I | COM | 92343V104 |  | 4327 | 100 | SH |  | SOLE |  | 0 | 0 | 100 |
| VIATRIS INC | COM | 92556V106 |  | 1397 | 156 | SH |  | SOLE |  | 0 | 0 | 156 |
| VISA INC CLASS A | COM CL A | 92826C839 |  | 6820218 | 19209 | SH |  | SOLE |  | 0 | 0 | 19209 |
| WABTEC | COM | 929740108 |  | 3354 | 16 | SH |  | SOLE |  | 0 | 0 | 16 |
| WALGREENS BOOTS ALLIANCE | COM | 931427108 |  | 11 | 1 | SH |  | SOLE |  | 0 | 0 | 1 |
| WALMART INC | COM | 931142103 |  | 136087 | 1391 | SH |  | SOLE |  | 0 | 0 | 1391 |
| WARNER BROS DISCOVERY IN | COM SER A | 934423104 |  | 6555 | 572 | SH |  | SOLE |  | 0 | 0 | 572 |
| WELLS FARGO  CO | COM NEW | 949746101 |  | 98147 | 1225 | SH |  | SOLE |  | 0 | 0 | 1225 |
| WINGSTOP INC | COM | 974155103 |  | 14153 | 42 | SH |  | SOLE |  | 0 | 0 | 42 |
| WISDOMTREE INDIA EARNINGS ETF | INDIA ERNGS FD | 97717W422 |  | 9494 | 200 | SH |  | SOLE |  | 0 | 0 | 200 |
| WOLFSPEED INC | COM | 977852102 |  | 26 | 66 | SH |  | SOLE |  | 0 | 0 | 66 |
| YIELDMAX MSFT OPTN INC STRG ETF | YIELDMAX MSFT OP | 88634T428 |  | 22931 | 1286 | SH |  | SOLE |  | 0 | 0 | 1286 |
| YIELDMAX MSTR OPT INCM STRTGY ETF | YIELDMAX MSFT OP | 88634T493 |  | 1109 | 50 | SH |  | SOLE |  | 0 | 0 | 50 |
| ZETA GLOBAL HLDGS CORP CLASS A | CL A | 98956A105 |  | 68667 | 4433 | SH |  | SOLE |  | 0 | 0 | 4433 |
| ZOETIS INC CLASS A | CL A | 98978V103 |  | 16843 | 108 | SH |  | SOLE |  | 0 | 0 | 108 |

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