# EDGAR Filing Document

**Accession Number:** 0001668010
**File Stem:** 0001493152-26-021336
**Filing Date:** 2026-5
**Character Count:** 169546
**Document Hash:** 8645e527b4b62e29f88bbba1635391ef
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001493152-26-021336.hdr.sgml**: 20260505

**ACCESSION NUMBER**: 0001493152-26-021336

**CONFORMED SUBMISSION TYPE**: S-3

**PUBLIC DOCUMENT COUNT**: 20

**FILED AS OF DATE**: 20260505

**DATE AS OF CHANGE**: 20260505

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Digital Brands Group, Inc.
- **CENTRAL INDEX KEY:** 0001668010
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-APPAREL & ACCESSORY STORES [5600]
- **ORGANIZATION NAME:** 07 Trade & Services
- **EIN:** 461942864
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** S-3
- **SEC ACT:** 1933 Act
- **SEC FILE NUMBER:** 333-295568
- **FILM NUMBER:** 26944711

**BUSINESS ADDRESS:**
- **STREET 1:** 4700 S. BOYLE AVE
- **CITY:** VERNON
- **STATE:** CA
- **ZIP:** 90058
- **BUSINESS PHONE:** (720)937-9286

**MAIL ADDRESS:**
- **STREET 1:** 4700 S. BOYLE AVE
- **CITY:** VERNON
- **STATE:** CA
- **ZIP:** 90058

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Denim LA, Inc.
- **DATE OF NAME CHANGE:** 20160225

**As filed with the Securities and Exchange Commission on May 5, 2026**

**Registration No. 333-**

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM S-3**

**REGISTRATION STATEMENT**

**UNDER** 

**THE SECURITIES ACT OF 1933**

**DIGITAL BRANDS GROUP, INC.**

(Exact name of registrant as specified in its charter)

---

| | |
|:---|:---|
| **Nevada** | **46-1942864** |
| (State or other jurisdiction of<br> incorporation or organization) | (I.R.S. Employer<br> Identification Number) |

---

**1400 Lavaca Street**

**Austin, Texas 78701**

**(209) 651-0172** 

(Address, including zip code, and telephone number, including area code, of registrant's principal executive offices)

**John Hilburn Davis IV**

**President and Chief Executive Officer**

**1400 Lavaca Street**

**Austin, Texas 78701**

**(209) 651-0172**

(Name, address, including zip code, and telephone number, including area code, of agent for service)

***Copies to:***

**Joseph M. Lucosky, Esq.**

**Edward Welch, Esq.**

**Lucosky Brookman LLP**

**101 Wood Avenue South, 5<sup>th</sup> Floor**

**Woodbridge, New Jersey 08830**

**Telephone: (732) 395-4400**

**Approximate date of commencement of proposed sale to the public**: From time to time after this Registration Statement becomes effective.

If the only securities being registered on this form are being offered pursuant to dividend or interest reinvestment plans, please check the following box. ☐

If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following box. ☒

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ☐

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ☐

If this Form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective upon filing with the Commission pursuant to Rule 462(e) under the Securities Act, check the following box. ☐

If this Form is a post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional securities or additional classes of securities pursuant to Rule 413(b) under the Securities Act, check the following box. ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer ☐ Accelerated filer ☐ <br> Non-accelerated filer ☒ Smaller reporting company ☒ <br> Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act. ☐

**The registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act or until the Registration Statement shall become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine.**

**THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. THESE SECURITIES MAY NOT BE SOLD UNTIL THE REGISTRATION STATEMENT FILED WITH THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES, AND IT IS NOT SOLICITING AN OFFER TO BUY THESE SECURITIES IN ANY JURISDICTION WHERE THE OFFER OR SALE IS NOT PERMITTED.**

**Subject to Completion, dated May 5, 2026**

**PROSPECTUS**

**DIGITAL BRANDS GROUP, INC.**

**Up to 10,726,009 Shares of Common Stock offered by the Selling Stockholders**

This prospectus relates to the resale, from time to time, of up to 10,726,009 shares (the "Shares") of common stock, par value $0.0001 per share (the "Common Stock"), of Digital Brands Group, Inc. (the "Company", "we", "us" or "our"), by the Selling Stockholders (as defined below) identified in this prospectus under "Selling Stockholders" (the "Offering"), which Shares are comprised of up to:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) 9,634,032
 Shares (the "Warrant Shares") issuable upon exercise of those certain Common
 Stock Purchase Warrants (the "Warrants") issued to four separate holders (collectively,
 the "Warrant Holders"), pursuant to the Letter Agreement, effective as of February
 16, 2026 (as amended on April 14, 2026, each, a "Letter Agreement" and collectively,
 the "Letter Agreements") among the Company and the Warrant Holders;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) 124,328 Shares (the "Provider Shares") issued to Learfield College, LLC, a wholly-owned
 subsidiary of Learfield Communications, LLC ("Provider") pursuant to that
 certain Marketing and Sponsorship Agreement, effective as of January 28, 2026 (the "Provider
 Agreement"), between the Company and the Provider;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) 27,210 Shares (the "Crimson Tide Shares") issued to Crimson Tide Sports Marketing, LLC ("Crimson Tide") pursuant to
that certain Marketing and Sponsorship Agreement, effective as of December 24, 2025 (the "Crimson Tide Agreement"), between
the Company and Crimson Tide; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv) 940,439 Shares (the "Consultant Shares") issued to Athlete Capital Sports, LLC ("Consultant" and together with the Warrant
Holders, Provider, and Crimson Tide, each, a "Selling Stockholder" and collectively, the "Selling Stockholders")
pursuant to that certain Consulting Agreement, effective as of March 12, 2026 (the "Consulting Agreement" and together with
the Letter Agreement, the Provider Agreement, and the Crimson Tide Agreement, collectively, the "Selling Stockholders' Agreements").

We are not selling any shares of Common Stock in this Offering and will not receive any of the proceeds from any sale of Shares by the Selling Stockholders offered hereby. We will, however, receive proceeds from the Warrants if exercised through the payment of the exercise price in cash by the Warrant Holders. If all such Warrants are exercised by payment of cash, we will receive proceeds of approximately $6,358,461. However, we cannot predict when and in what amounts or if the warrants will be exercised by payments of cash and it is possible that the warrants may expire and never be exercised, in which case we would not receive any cash proceeds.

The Selling Stockholders may sell or otherwise dispose of the Shares covered by this prospectus in a number of different ways and at varying prices. We provide more information about how the Selling Stockholders may sell or otherwise dispose of the Shares covered by this prospectus in the section entitled "Plan of Distribution" on page 4. Discounts, concessions, commissions and similar selling expenses attributable to the sale of Shares covered by this prospectus will be borne by the Selling Stockholders. We will pay all expenses (other than discounts, concessions, commissions and similar selling expenses) relating to the registration of the Shares with the U.S. Securities and Exchange Commission (the "SEC").

Our Common Stock is traded on The Nasdaq Capital Market under the symbol "DBGI." On May 4, 2026, the last reported sale price for our Common Stock was $1.31 per share.

**Investing in our securities involves significant risks. See "RISK FACTORS" on page 3 for information you should consider before buying these securities.**

**Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.**

**This prospectus is not an offer to sell any securities in any state where the offer is not permitted.**

**The date of this prospectus is May 5, 2026.**

**Prospective investors may rely only on the information contained in this prospectus. We have not authorized anyone to provide prospective investors with different or additional information. This prospectus is not an offer to sell nor is it seeking an offer to buy these securities in any jurisdiction where the offer or sale is not permitted. The information contained in this prospectus is correct only as of the date of this prospectus, regardless of the time of the delivery of this prospectus or any sale of these securities.**

**TABLE OF CONTENTS**

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| | |
|:---|:---|
|  | **Page** |
| [ABOUT THIS PROSPECTUS](#a_001) | ii |
| [SPECIAL NOTE REGARDING FORWARD LOOKING STATEMENTS](#a_002) | iii |
| [PROSPECTUS SUMMARY](#a_003) | 1 |
| [THE OFFERING](#a_004) | 2 |
| [RISK FACTORS](#a_005) | 3 |
| [USE OF PROCEEDS](#a_006) | 3 |
| [DESCRIPTION OF COMMON STOCK AND PREFERRED STOCK](#a_007) | 3 |
| [PLAN OF DISTRIBUTION](#pod_001) | 4 |
| [SELLING STOCKHOLDERS](#a_008) | 5 |
| [LEGAL MATTERS](#a_009) | 6 |
| [EXPERTS](#a_010) | 6 |
| [WHERE YOU CAN FIND MORE INFORMATION](#a_011) | 7 |
| [INCORPORATION OF INFORMATION BY REFERENCE](#a_012) | 7 |

---

i

**ABOUT THIS PROSPECTUS**

This prospectus relates to the resale by the Selling Stockholders identified in this prospectus under the caption "Selling Stockholders," from time to time, of up to an aggregate of 10,726,009 Shares. We are not selling any shares of Common Stock under this prospectus, and we will not receive any proceeds from the sale of Shares offered hereby by the Selling Stockholders, although we may receive cash from the exercise of the Warrants.

You should rely only on the information provided in this prospectus. We have not authorized anyone to provide you with any other information, and we take no responsibility for, and can provide no assurances as to the reliability of, any other information that others may give you. The information contained in this prospectus speaks only as of the date set forth on the cover page and may not reflect subsequent changes in our business, financial condition, results of operations and prospects.

We are not, and the Selling Stockholders are not, making offers to sell these securities in any jurisdiction in which an offer or solicitation is not authorized or permitted or in which the person making such offer or solicitation is not qualified to do so or to any person to whom it is unlawful to make such an offer or solicitation. You should read this prospectus in its entirety before making an investment decision. You should also read and consider the information in the documents to which we have referred you in the section entitled "Where You Can Find More Information" below, including the registration statement and the other reports we file with the SEC.

This prospectus and any accompanying prospectus supplements may include trademarks, service marks and trade names owned by us or other companies. All trademarks, service marks and trade names included in this prospectus or any accompanying prospectus supplement are the property of their respective owners.

Unless the context otherwise requires, references to "we," "our," "us," "Digital Brands," or the "Company" in this prospectus mean Digital Brands Group, Inc., together with its subsidiaries.

ii

**SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS**

This prospectus, including the documents we incorporate by reference into it, contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), the Private Securities Litigation Reform Act of 1995 (the "PSLRA") or in releases made by the SEC. Such statements include, without limitation, statements regarding our expectations, hopes or intentions regarding the future. Statements that are not historical fact are forward-looking statements. These forward-looking statements can often be identified by their use of words such as "expect," "believe," "anticipate," "outlook," "could," "target," "project," "intend," "plan," "seek," "estimate," "should," "will," "may" and "assume," as well as variations of such words and similar expressions referring to the future. These cautionary statements are being made pursuant to the Securities Act, the Exchange Act and the PSLRA with the intention of obtaining the benefits of the "safe harbor" provisions of such laws.

The forward-looking statements contained in or incorporated by reference into this prospectus are largely based on our expectations, which reflect estimates and assumptions made by our management. These estimates and assumptions reflect our best judgment based on currently known market conditions and other factors. Although we believe such estimates and assumptions to be reasonable, they are inherently uncertain and involve certain risks and uncertainties, many of which are beyond our control. If any of those risks and uncertainties materialize, actual results could differ materially from those discussed in any such forward-looking statement. Among the factors that could cause actual results to differ materially from those discussed in forward-looking statements are those discussed under the heading "Risk Factors" below, those discussed under the heading "Risk Factors" and in other sections of our Annual Report on Form 10-K for the year ended December 31, 2025, as well as in our other reports filed from time to time with the SEC that are incorporated by reference into this prospectus. See "Where You Can Find More Information" and "Incorporation of Information by Reference" for information about how to obtain copies of those documents.

All readers are cautioned that the forward-looking statements contained in this prospectus and in the documents incorporated by reference into this prospectus are not guarantees of future performance, and we cannot assure any reader that such statements will be realized or that the forward-looking events and circumstances will occur. Actual results may differ materially from those anticipated or implied in the forward-looking statements. All forward-looking statements in this prospectus and the documents incorporated by reference into it are made only as of the date of the document in which they are contained, based on information available to us as of the date of that document, and we caution you not to place undue reliance on forward-looking statements in light of the risks and uncertainties associated with them. Except as required by law, we undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

iii

**PROSPECTUS SUMMARY**

*The following is a summary of what we believe to be the most important aspects of our business and a general description of the securities that we may offer. We urge you to read this entire prospectus, including the more detailed consolidated financial statements, notes to the consolidated financial statements and other information incorporated by reference from our other filings with the SEC. Investing in our securities involves risks. Therefore, carefully consider the risk factors set forth in our most recent annual and quarterly filings with the SEC, as well as other information in this prospectus and the documents incorporated by reference herein, before purchasing our securities. Each of the risk factors could adversely affect our business, operating results and financial condition, as well as adversely affect the value of an investment in our securities.*

**Company Overview**

Digital Brands is a curated collection of lifestyle brands, including Bailey, DSTLD, Stateside, Sundry and Avo, that offers a variety of apparel products through direct-to-consumer and wholesale distribution. Our complementary brand portfolio provides us with the unique opportunity to cross merchandise our brands. We aim for our customers to wear our brands head to toe and to capture what we call "closet share" by gaining insight into their preferences to create targeted and personalized content specific to their cohort. Operating our brands under one portfolio provides us with the ability to better utilize our technological, human capital and operational capabilities across all brands. As a result, we have been able to realize operational efficiencies and continue to identify additional cost saving opportunities to scale our brands and overall portfolio.

Our portfolio currently consists of five significant brands:

● **Bailey** combines beautiful, luxe fabrics and on-trend designs to create sophisticated ready-to-wear capsules for women on-the-go. Designing for real life, this brand focuses on feeling and comfort rather than how it looks on a runway. Bailey is primarily a wholesale brand, which we intend to transition to a digital, direct-to-consumer brand.

● **DSTLD** offers stylish high-quality garments without the luxury retail markup, valuing customer experience over labels. DSTLD is primarily a digital direct-to-consumer brand, to which we recently added select wholesale retailers to generate brand awareness.

● **Stateside** is an elevated, America first brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles. The collection is influenced by the evolution of the classic t-shirt offering a simple yet elegant look. Stateside is primarily a wholesale brand that we intend to transition to a digital, direct-to-consumer brand.

● **Sundry** offers distinct collections of women's clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Sundry's products are coastal casual and consist of soft, relaxed and colorful designs that feature a distinct French chic, resembling the spirits of the French Mediterranean and the energy of Venice Beach in Southern California. Sundry is primarily a wholesale brand that we will be transitioning to a digital, direct-to-consumer brand.

● **Avo** is a women's essential brand that offers t-shirts, sweats, dresses, sweaters and athleisure. Avo eliminates the wholesale mark-up, so its products have a sharper price point. Avo also offers larger discounts when the customer bundles multiple products to their cart, which allows Avo to leverage its shipping and fulfillment costs. Avo leverages the Company's current design and supply chain infrastructure, so we use similar or the same fabrics and contractors for Avo that we do for our other brands.

We believe that successful apparel brands sell in all revenue channels. However, each channel offers different margin structures and requires different customer acquisition and retention strategies. We were founded as a digital-first retailer that has strategically expanded into select wholesale and direct retail channels. We strive to strategically create omnichannel strategies for each of our brands that blend physical and online channels to engage consumers in the channel of their choosing. Our products are sold direct-to-consumers principally through our websites and our own showrooms, but also through our wholesale channel, primarily in specialty stores and select department stores. With the continued expansion of our wholesale distribution, we believe developing an omnichannel solution further strengthens our ability to efficiently acquire and retain customers while also driving high customer lifetime value.

We believe that by leveraging a physical footprint to acquire customers and increase brand awareness, we can use digital marketing to focus on retention and a very tight, disciplined high value new customer acquisition strategy, especially targeting potential customers lower in the sales funnel. Building a direct relationship with the customer as the customer transacts directly with us allows us to better understand our customer's preferences and shopping habits. Our experience as a company originally founded as a digitally native-first retailer gives us the ability to strategically review and analyze the customer's data, including contact information, browsing and shopping cart data, purchase history and style preferences. This in turn has the effect of lowering our inventory risk and cash needs since we can order and replenish product based on the data from our online sales history, replenish specific inventory by size, color and SKU based on real-time sales data, and control our mark-down and promotional strategies versus being told what mark downs and promotions we have to offer by the department stores and boutique retailers.

We define "closet share" as the percentage ("share") of a customer's clothing units that she or he owns in her or his closet and the amount of those units that go to the brands that are selling these units. For example, if a customer buys 20 units of clothing a year and the brands that we own represent 10 of those units purchased, then our closet share is 50% of that customer's closet, or 10 of our branded units divided by 20 units they purchased in entirety. Closet share is a similar concept to the widely used term wallet share, it is just specific to the customer's closet. The higher our closet share, the higher our revenue as higher closet share suggests the customer is purchasing more of our brands than our competitors.

We have strategically expanded into an omnichannel brand offering these styles and content not only online but at selected wholesale and retail storefronts. We believe this approach allows us opportunities to successfully drive Lifetime Value ("LTV") while increasing new customer growth. We define Lifetime Value or LTV as an estimate of the average revenue that a customer will generate throughout their lifespan as our customer. This value/revenue of a customer helps us determine many economic decisions, such as marketing budgets per marketing channel, retention versus acquisition decisions, unit level economics, profitability and revenue forecasting.

**Company Information**

We were organized in Delaware on September 17, 2012 under the name Denim.LA, Inc., and changed our name to Digital Brands Group, Inc. in December 2020. Effective as of December 29, 2025, we reincorporated from the State of Delaware to the State of Nevada. Our corporate offices are located at 1400 Lavaca Street, Austin, Texas 78701. Our telephone number is (209) 651-0172. Our website is www.digitalbrandsgroup.co. None of the information on our website or any other website identified herein is part of this prospectus or the registration statement of which it forms a part.

**THE OFFERING**

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| | |
|:---|:---|
| **Shares of Common Stock offered by the Selling Stockholders:** | Up to 10,726,009 Shares issued or issuable to the Selling Stockholders pursuant to the Selling Stockholders' Agreements. |
| **Shares of Common Stock outstanding prior to this offering:** | Approximately 21,401,253<sup>(1)</sup> shares of Common Stock |
| **Shares of Common Stock outstanding following this offering:** | Approximately 31,035,285<sup>(2)</sup> shares of Common Stock |
| **Use of proceeds:** | We will not receive any proceeds from the sale of the Shares by the Selling Stockholders. We will, however, receive proceeds from the Warrants if exercised through the payment of the exercise price in cash by the Warrant Holders. See "Use of Proceeds" on page 3 of this prospectus. |
| **Risk factors:** | You should read the "Risk Factors" section on page 3 of this prospectus for a discussion of factors to consider carefully before deciding to invest in shares of our securities. |
| **Trading symbol:** | Our Common Stock is listed on The Nasdaq Capital Market under the symbol "DBGI". |

---

This prospectus provides you with a general description of the securities we may offer. Each time we sell securities, we will provide a prospectus supplement that will contain specific information about the terms of that specific offering and include a discussion of any risk factors or other special considerations that apply to those securities. The prospectus supplement may also add, update or change information contained in this prospectus. You should read both this prospectus and any prospectus supplement together with the additional information described under the heading "Where You Can Find More Information."

<sup>(1)</sup> Excludes the 9,634,032 Warrant Shares issuable to the Warrant Holders being registered for resale hereunder, but includes the other 1,091,977 Shares being registered for resale by the Selling Stockholders hereunder.

<sup>(2)</sup> Includes all 10,726,009 Shares being registered for resale by the Selling Stockholders hereunder.

**RISK FACTORS**

Investing in our securities involves a high degree of risk. You should carefully consider the Risk Factors contained in our most recent Annual Report on Form 10-K, filed with the U.S. Securities and Exchange Commission, as updated or supplemented by subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K to the extent filed, each of which are incorporated herein by reference and in any supplement to this prospectus, before buying any offered securities, as the same may be updated from time to time by our future filings under the Exchange Act.

**USE OF PROCEEDS**

We will not receive any proceeds from the sale of Shares by the Selling Stockholders. However, we will receive up to approximately $6,358,461 in gross proceeds if the Warrants are exercised for cash in full. We cannot predict when or if the warrants will be exercised and it is possible that the warrants may expire and may never be exercised. We expect to use these proceeds, if any, for general corporate purposes, which may include research and development, collaborative arrangements with other companies, repayment of existing indebtedness, working capital, capital expenditures, acquisitions, joint ventures and stock repurchase programs. As of the date of this prospectus, we have not identified as probable any specific material proposed uses of these proceeds.

**DESCRIPTION OF COMMON STOCK AND PREFERRED STOCK**

*The following description summarizes important terms of the classes of our capital stock. This summary does not purport to be complete and is qualified in its entirety by the provisions of our articles of incorporation and our bylaws, which have been filed as exhibits to the registration statement of which this prospectus forms a part.* For information on how to obtain copies of our articles of incorporation and bylaws, see "Where You Can Find More Information."

Our authorized capital stock consists of 1,000,000,000 shares of Common Stock, $0.0001 par value per share, of which 21,401,253 shares are issued and outstanding, and 10,000,000 shares of preferred stock, $0.0001 par value per share, of which 6,300 shares of Series A Convertible Preferred Stock, 1,344 shares of Series C Convertible Preferred Stock, and 15,906 shares of Series D Convertible Preferred Stock are issued and outstanding, each as of April 30, 2026. The following description of our capital stock is only a summary and is subject to and qualified in its entirety by our Articles of Incorporation, as amended, our Bylaws, as amended, and by the applicable provisions of Nevada law.

As of April 30, 2026, there were 31 stock options issued and outstanding with a weighted average exercise price of $452,500 per share.

As of April 30, 2026, there were approximately 21,590,541 shares of Common Stock issuable upon the exercise of outstanding warrants at a weighted average exercise price of $1.13 per share.

**PLAN OF DISTRIBUTION**

The Selling Stockholders and any of their pledgees, assignees and successors-in-interest may, from time to time, sell any or all of their Shares covered hereby on the principal trading market or any other stock exchange, market or trading facility on which the Shares are traded or in private transactions. These sales may be at fixed or negotiated prices. The Selling Stockholders may use any one or more of the following methods when selling Shares:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● block trades in which the broker-dealer will attempt to sell the Shares as agent, but may position and resell a portion of the block as principal to facilitate the transaction;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● purchases by a broker-dealer as principal and resale by the broker-dealer for its own account;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● an exchange distribution in accordance with the rules of the applicable exchange;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● privately negotiated transactions;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● short sales effected after the date the registration statement of which this prospectus is a part is declared effective by the SEC;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● through the writing or settlement of options or other hedging transactions, whether through an options exchange or otherwise;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● through agreements between broker-dealers and the Selling Stockholder(s) to sell a specified number of such Shares at a stipulated price per share;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● a combination of any such methods of sale; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;● any other method permitted by applicable law.

The Selling Stockholders may also sell Shares under Rule 144 or any other exemption from registration under the Securities Act, if available, rather than under this prospectus.

Broker-dealers engaged by the Selling Stockholders may arrange for other broker-dealers to participate in sales. Broker-dealers may receive commissions or discounts from the Selling Stockholders (or, if any broker-dealer acts as agent for the purchaser of securities, from the purchaser) in amounts to be negotiated, but, except as set forth in a supplement to this prospectus, in the case of an agency transaction not in excess of a customary brokerage commission in compliance with FINRA Rule 2121; and in the case of a principal transaction a markup or markdown in compliance with FINRA Rule 2121.

In connection with the sale of the Shares or interests therein, the Selling Stockholders may enter into hedging transactions with broker-dealers or other financial institutions, which may in turn engage in short sales of the Common Stock in the course of hedging the positions they assume. The Selling Stockholders may also sell Shares short and deliver these Shares to close out their short positions, or loan or pledge the Shares to broker-dealers that in turn may sell these Shares. The Selling Stockholders may also enter into option or other transactions with broker-dealers or other financial institutions or create one or more derivative securities which require the delivery to such broker-dealer or other financial institution of Shares offered by this prospectus, which Shares such broker-dealer or other financial institution may resell pursuant to this prospectus (as supplemented or amended to reflect such transaction).

The Selling Stockholders and any broker-dealers or agents that are involved in selling the Shares may be deemed to be "underwriters" within the meaning of the Securities Act in connection with such sales. In such event, any commissions received by such broker-dealers or agents and any profit on the resale of the Shares purchased by them may be deemed to be underwriting commissions or discounts under the Securities Act. The Selling Stockholders have informed us that they do not have any written or oral agreement or understanding, directly or indirectly, with any person to distribute the securities.

**SELLING STOCKHOLDERS**

The Selling Stockholders identified in this prospectus may offer and sell up to an aggregate amount of Shares, which Shares consist of up to:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) 9,634,032
 Warrant Shares issuable upon exercise of the Warrants by the Warrant Holders pursuant to
 the Letter Agreement;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) 124,328 Provider Shares issued to Provider for the first contract year under the Provider Agreement;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) 27,210 Crimson Tide Shares issued to Crimson Tide pursuant to the Crimson Tide Agreement; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv) 940,439 Consultant Shares issued to Consultant pursuant to the Consulting Agreement.

For additional information regarding the issuance of the Shares, see "*Selling Stockholders' Agreements*" below.

We are registering the Shares in order to permit the Selling Stockholders to offer the Shares for resale from time to time. Except as otherwise described in the footnotes to the table below and for the ownership of the Shares registered pursuant to the Selling Stockholders' Agreements, neither the Selling Stockholders nor any of the persons that control them has had any material relationships with us or our affiliates within the past three (3) years.

The Selling Stockholders may from time to time offer and sell under this prospectus any or all of their respective Shares described under the column "Shares to be Offered" in the table below.

Under the terms of the applicable Selling Stockholders' Agreements, the Selling Stockholders agree that if securities are sold pursuant to a registration statement, they will be sold in compliance with the plan of distribution set forth therein.

We cannot give an estimate as to the number of Shares that will actually be held by the Selling Stockholders upon termination of this Offering because the Selling Stockholders may offer some or all of the Shares being registered on their behalf under the Offering contemplated by this prospectus or acquire additional shares of Common Stock. The total number of Shares that may be sold hereunder will not exceed the number of Shares offered hereby. Please read the section entitled "Plan of Distribution" in this prospectus.

The following table sets forth the name of each Selling Stockholder, the number of shares of Common Stock beneficially owned by each Selling Stockholder before this Offering, the number of Shares to be offered for such Selling Stockholder's account and the number and (if one percent or more) the percentage of the class of our securities to be beneficially owned by such Selling Stockholder after completion of the Offering. The number of shares of Common Stock owned are those beneficially owned, as determined under the rules of the SEC, and such information is not necessarily indicative of beneficial ownership for any other purpose. Under such rules, beneficial ownership includes any shares of our Common Stock as to which a person has sole or shared voting power or investment power and any shares of Common Stock which the person has the right to acquire within 60 days of the date as of which the information is provided, through the exercise of any option, warrant or right, through conversion of any security or pursuant to the automatic termination of a power of attorney or revocation of a trust, discretionary account or similar arrangement, and such shares are deemed to be beneficially owned and outstanding for computing the share ownership and percentage of the person holding such options, warrants or other rights, but are not deemed outstanding for computing the percentage of any other person. Beneficial ownership percentages are calculated based on approximately 21,401,253 shares of our Common Stock outstanding as of April 30, 2026.

Notwithstanding the foregoing, the (i) Warrants issued to certain Selling Stockholders pursuant to the Letter Agreements and (ii) Pre-Funded Warrants (as defined below) issued to certain Selling Stockholders pursuant to the Existing Registration Statement (as defined below) contain ownership limitations, such that the Company shall not effect any exercise of such Warrants or Pre-Funded Warrants to the extent that after giving effect to the issuance of the shares of Common Stock upon exercise thereof, such applicable Selling Stockholder, together with its affiliates, would beneficially own in excess of 4.99% (or 9.99% in certain circumstances) of the number of shares of Common Stock outstanding immediately after giving effect to the issuance of such shares of Common Stock, which such limitation may be waived by us upon no fewer than 61 days' prior notice by the applicable Selling Stockholder. Therefore, if such Selling Stockholder, subject to these limitations, would beneficially own in excess of 4.99% or 9.99%, we have reduced the applicable percentage to 4.99% or 9.99% in the table below, as applicable.

Unless otherwise set forth below, (a) the Selling Stockholder named in the table below has sole voting and sole investment power with respect to the Shares set forth opposite their name, subject to community property laws, where applicable, and (b) the Selling Stockholder has not had any position, office or other material relationship within the past three years, with us or with any of our predecessors or affiliates. The number of shares of Common Stock shown as beneficially owned before the Offering is based on information furnished to us or otherwise based on information available to us at the time of the filing of the registration statement of which this prospectus forms a part.

---

| | | | | | |
|:---|:---|:---|:---|:---|:---|
| | **Common Stock<br> Beneficially Owned<br> Prior to this Offering<sup>(1)</sup>**  | **Common Stock<br> Beneficially Owned<br> Prior to this Offering<sup>(1)</sup>**  | | **Common Stock<br> Beneficially Owned<br> After this Offering<sup>(2)</sup>**  | **Common Stock<br> Beneficially Owned<br> After this Offering<sup>(2)</sup>**  |
| <br>**Name of Selling Stockholder** | **Shares** | **%** | **Number of Shares Being**<br>**Offered** | **Shares** | **%** |
| Ham Lim International<sup>(3)</sup> | 3008508&nbsp;&nbsp;&nbsp;&nbsp;<sup>(4)</sup>  | 4.99% | 2408508 | 600000 <sup>(5)</sup> | 2.81% |
| Manford Limited<sup>(6)</sup> | 2408508 <br>&nbsp;&nbsp;&nbsp;&nbsp;<sup>(7)</sup>  | 4.99% | 2408508 | 0 | \* |
| Sino Development LTD**<sup>(8)</sup>** | 2608508 <br>&nbsp;&nbsp;&nbsp;&nbsp;<sup>(9)</sup>  | 4.99% | 2408508 | 200000<sup>(10)</sup> | \* |
| Wanderful Group Limited<sup>(11)</sup> | 2458508 <br>&nbsp;&nbsp;&nbsp;&nbsp;<sup>(12)</sup>  | 4.99% | 2408508 | 50000<sup>(13)</sup> | \* |
| Learfield Communications, LLC<sup>(14)</sup> | 124328 <br>&nbsp;&nbsp;&nbsp;&nbsp;<sup>(15)</sup>  | \* | 124328 | 0 | \* |
| Crimson Tide Sports Marketing, LLC<sup>(16)</sup> | 27210 <br>&nbsp;&nbsp;&nbsp;&nbsp;<sup>(17)</sup>  | \* | 27210 | 0 | \* |
| Athlete Capital Sports, LLC<sup>(18)</sup> | 940439 <br>&nbsp;&nbsp;&nbsp;&nbsp;<sup>(19)</sup> | 4.40% | 940439  | 0  | \*  |

---

\* Less than 1%

(1) Based
 on 21,401,253 shares of Common Stock outstanding as of April 30, 2026.

(2) Assumes
 the sale of all Shares offered hereby by the Selling Stockholders.

(3) Based
 upon information provided by Ham Lim International ("Ham Lim"), Lo Wing Yi is the President of Ham Lim and may be deemed
 to have dispositive power over the securities owned by it. The address of Ham Lim is Flat 3404, 34/F, 118 Connaught Road West, Hong Kong.

(4) Includes
 (i) 2,408,508 Warrant Shares, or shares of Common Stock issuable upon exercise of the Warrants, being registered for resale
 hereunder, and (ii) 600,000 shares of Common Stock issuable upon exercise of certain pre-funded warrants (the "Pre-Funded
 Warrants") issued by the Company to the Selling Stockholder pursuant to that certain
 Registration Statement on Form S-1, which was declared effective by the SEC on February 11, 2025 (File No.: 333-284508) (the
 "Existing Registration Statement") .

(5) Includes 600,000 shares of Common Stock issuable to Ham
 Lim upon exercise of the Pre-Funded Warrants issued by the Company to Ham Lim pursuant to the
 Existing Registration Statement.

(6) Based on information provided by
 Manford Limited ("Manford"), Cheung Wai Ming is a director, and has authority
 to act on behalf, of Manford and may be deemed to have dispositive power over the securities
 owned by it. The address for Manford is 1 Taizi Rd., Nanshan, Shenzhen, Guangdong Province,
 China.

(7) Includes
 2,408,508 shares of Common Stock issuable upon exercise of the Warrants being registered for resale hereunder.

(8) Based
 on information provided by Sino Development LTD ("Sino"), Leung Yau Shing is the President of Sino and may be deemed to have dispositive
 power over the securities owned by it. The address of Sino is Flat 3404, 34/F, 118 Connaught Road West, Hong Kong.

(9) Includes
 (i) 2,408,508 shares of Common Stock issuable upon exercise of the Warrants being registered for resale hereunder, and (ii) 200,000
 shares of Common Stock issuable upon exercise of certain Pre-Funded Warrants issued
 by the Company to Sino pursuant to the Existing Registration Statement .

(10) Includes 200,000 shares of Common Stock issuable to
 Sino upon exercise of the Pre-Funded Warrants issued by the Company to Sino pursuant to the
 Existing Registration Statement.

(11) Based
 on information provided by Wanderful Group Ltd ("Wanderful"), Hua Kwok is the President of Wanderful and may be deemed
 to have dispositive power over the securities owned by it. The address of Wanderful group is Room 1305, 13/F West Tower Shun Tak Centre, Central Hong Kong.

(12) Includes
 (i) 2,408,508 shares of Common Stock issuable upon exercise of the Warrants being registered for resale hereunder, and (ii) 50,000
 shares of Common Stock issuable to Wanderful upon exercise of certain Pre-Funded Warrants issued by the Company to Wanderful pursuant to the Existing Registration Statement .

(13) Includes 50,000 shares of Common Stock issuable to Wanderful upon exercise of the Pre-Funded Warrants issued by the
Company to Wanderful pursuant to the Existing Registration Statement.

(14) Based
 on information provided by Provider, Dan Holifield is the Vice President, Corporate Controller of Learfield Communications LLC and
 may be deemed to have dispositive power over the securities owned by Provider. Pursuant to the Provider Agreement, Provider assigned
 all of its voting interests with respect to all Provider Shares via proxy to John Hilburn Davis IV, the Company's President
 and Chief Executive Officer. The address of Provider is c/o Learfield Communications LLC, 5400 Lyndon B. Johnson Freeway, Suite 100,
 Dallas, Texas 75240.

(15) Includes
 all Provider Shares issuable to Provider pursuant to the Provider Agreement that are being registered for resale under this prospectus.

(16) Based
 on information provided by Crimson Tide, Dan Holifield is the Vice President, Corporate Controller of Learfield Communications LLC
 and may be deemed to have dispositive power over the securities owned by Crimson Tide. Pursuant to the Crimson Tide Agreement, Crimson
 Tide assigned all of its voting interests with respect to all Crimson Tide Shares via proxy to John Hilburn Davis IV, the Company's
 President and Chief Executive Officer. The address of Crimson Tide is c/o Learfield Communications LLC, 5400 Lyndon B. Johnson Freeway,
 Suite 100, Dallas, Texas 75240.

(17) Includes
 all Crimson Tide Shares issuable to Crimson Tide pursuant to the Crimson Tide Agreement that are being registered for resale under
 this prospectus.

(18) Based
 on information provided by Consultant, Doug Fillis is the President of Consultant and may be deemed to have dispositive power over
 the securities owned by Consultant. Pursuant to the Consulting Agreement, Consultant assigned all of its voting interests with respect
 to all Consultant Shares via proxy to John Hilburn Davis IV, the Company's President and Chief Executive Officer. The address
 of Consultant is c/o Athlete Capital, 185 Magnolia Lane, State College, Pennsylvania 16803.

(19) Includes
 all Consultant Shares issuable to Consultant pursuant to the Consulting Agreement that are being registered for resale under this
 prospectus.

**Selling Stockholders' Agreements**

On February 16, 2026, the Company entered into those certain Letter Agreements with the Warrant Holders who each, as of such time, held certain existing common share purchase warrants (the "Existing Warrants") previously issued by the Company to the Warrant Holders in an offering pursuant to that certain Registration Statement Form S-1, which was declared effective by the SEC on February 11, 2025 (File No.: 333-284508). Pursuant to the Letter Agreement, the Warrant Holders collectively agreed to exercise (i) upon entry into the Letter Agreement, 2,365,968 of the Existing Warrants at an exercise price of $0.66 per share, and (ii) on or prior to June 17, 2026, 9,634,032 Warrants (as defined below) at an exercise price of $0.66 per share. In consideration for the Warrant Holders' agreement to exercise and exchange certain Existing Warrants as set forth in the Letter Agreement, the Company agreed to issue the Warrants to the Warrant Holders, which Warrants entitle the Warrant Holders thereof to purchase up to 9,634,032 shares of Common Stock by June 17, 2026 at an exercise price of $0.66 per share.

Effective as of April 14, 2026, the Company and each Warrant Holder agreed to amend the Letter Agreements, whereby each Warrant Holder agreed to exercise an aggregate amount of 946,970 Warrants, at an exercise price of $0.66 per share, on or prior to May 31, 2026. Additionally, the Company agreed to file a Registration Statement on Form S-3 with the Commission to register the shares of Common Stock issuable to each Warrant Holder upon exercise of the New Warrants for resale within ten business days of the filing of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2025. The Warrant Shares issuable upon the Warrant Holders' exercise of the Warrants are being registered for resale hereunder.

Effective as of January 28, 2026 (the date the Provider Agreement was fully executed), the Company entered into the Provider Agreement with Provider, whereby, among other things, the parties agreed to certain sponsorship opportunities and specific inventory items with respect to Vanderbilt University's athletic department. Pursuant to the Provider Agreement, the Company agreed to pay a sponsorship fee to Provider for each contract year, as follows: (i) 2025-2026, $100,000 in Provider Shares and $85,000 in cash; (ii) 2026-2027, $250,000 in Provider Shares and $200,000 in cash; (iii) 2027-2028, $275,000 in Provider Shares and $200,000 in cash; and (iv) 2028-2029, $300,000 in Provider Shares and $200,000 in cash (the "Provider Sponsorship Fee"). The aggregate amount of 124,328 Provider Shares being registered for resale hereunder represent the equity portion of the Provider Sponsorship Fee payable by the Company to Provider for each contract year under the Provider Agreement. Pursuant to the Provider Agreement, Provider assigned all of its voting interests with respect to all Provider Shares via proxy to John Hilburn Davis IV, the Company's President and Chief Executive Officer. During each year of the Provider Agreement, the Provider Shares issuable for such contract year are subject to a make-whole guarantee period of 6-months, whereby if the trading price of the Common Stock declines in such year as compared to the price at which the applicable Provider Shares were issued, the Company shall, to make up any such difference, either (i) issue additional shares of Common Stock to Provider or (ii) pay cash to the Provider.

Effective as of December 24, 2025 (the date the Crimson Tide Agreement was fully executed), the Company entered into the Crimson Tide Agreement with Crimson Tide, whereby, among other things, the parties agreed to certain sponsorship opportunities and specific inventory items with respect to The University of Alabama's athletic department. As partial consideration for the Company's exclusive engagement under the Crimson Tide Agreement, the Company agreed to issue 27,210 Crimson Tide Shares to Crimson Tide, which represent $280,000 in shares of Common Stock. The Crimson Tide Shares are being registered for resale hereunder. Pursuant to the Crimson Tide Agreement, Crimson Tide assigned all of its voting interests with respect to all Crimson Tide Shares via proxy to John Hilburn Davis IV, the Company's President and Chief Executive Officer. The Crimson Tide Shares are subject to a make-whole guarantee period of 15-months, whereby if the trading price of the Common Stock declines during the 15-months following the issuance of the Crimson Tide Shares, the Company shall, to make up any such difference, either (i) issue additional shares of Common Stock to Crimson Tide, or (ii) pay cash to Crimson Tide.

Effective as of March 12, 2026 (the date the Consulting Agreement was fully executed), the Company and the Consultant entered into the Consulting Agreement, whereby, among other things, the Consultant agreed to provide certain consulting services to the Company in connection with the Company's participation in The Pennsylvania State University's name, image and likeness program. As partial consideration for Consultant's services under the Consulting Agreement, the Company agreed to issue 940,439 Consultant Shares to the Consultant, which represent $3,000,000 in shares of Common Stock. The Consultant Shares are being registered for resale hereunder. Pursuant to the Consulting Agreement, Consultant assigned all of its voting interests with respect to all Consultant Shares via proxy to John Hilburn Davis IV, the Company's President and Chief Executive Officer. During each year of the Consulting Agreement, the Consultant Shares issuable for such contract year are subject to a make-whole guarantee period of 6-months, whereby if the trading price of the Common Stock declines in such year as compared to the price at which the applicable Consultant Shares were issued, the Company shall, to make up any such difference, either (i) issue additional shares of Common Stock to Consultant or (ii) pay cash to Consultant.

**LEGAL MATTERS**

The validity of the securities offered by this prospectus will be passed upon for us by Lucosky Brookman LLP. Counsel for any underwriter or agents will be noted in the applicable prospectus supplement.

**EXPERTS**

Our consolidated balance sheet as of December 31, 2025, and the related consolidated statements of operations, stockholders' equity, and cash flows for the year then ended have been audited by dbbmckennon, an independent registered public accounting firm, as set forth in its report, which is incorporated herein and in the registration statement by reference, and are included in reliance upon such report given on the authority of such firm as experts in accounting and auditing. Our consolidated balance sheet as of December 31, 2024, and the related consolidated statements of operations, stockholders' deficit, and cash flows for the year then ended have been audited by Macias Gini & O'Connell LLP, an independent registered public accounting firm, as set forth in its report, which is incorporated herein and in the registration statement by reference, and are included in reliance upon such report given on the authority of such firm as experts in accounting and auditing.

**WHERE YOU CAN FIND MORE INFORMATION**

As permitted by SEC rules, this prospectus omits certain information and exhibits that are included in the registration statement of which this prospectus forms a part. Since this prospectus may not contain all of the information that you may find important, you should review the full text of these documents. If we have filed a contract, agreement or other document as an exhibit to the registration statement of which this prospectus forms a part, you should read the exhibit for a more complete understanding of the document or matter involved. Each statement in this prospectus, including statements incorporated by reference as discussed above, regarding a contract, agreement or other document is qualified in its entirety by reference to the actual document.

We are subject to the information reporting requirements of the Exchange Act, and, in accordance with these requirements, we file annual, quarterly and current reports, proxy statements, and other information with the SEC. The SEC maintains an internet website at *www.sec.gov* that contains our filed reports, proxy and information statements, and other information that we file electronically with the SEC. Our SEC filings are available to the public at the SEC's website at *http://www.sec.gov*, and on our website at *https://www.digitalbrandsgroup.co*. The information contained on our website is not included or incorporated by reference into this prospectus.

We will provide to each person, including any beneficial owner, to whom a prospectus is delivered, a copy of any or all of the information that has been incorporated by reference in the prospectus but not delivered with the prospectus. We will provide this information upon oral or written request, free of charge. Any requests for this information should be made by calling or sending a letter to the Secretary of the Company, c/o Digital Brands Group, Inc., at the Company's office located at 1400 Lavaca Street, Austin, Texas 78701. Our telephone number at this address is (209) 651-0172.

**INCORPORATION OF INFORMATION BY REFERENCE**

The SEC's rules allow us to "incorporate by reference" information into this prospectus the information we file with the SEC. This means that we can disclose important information to you by referring you to another document. Any information referred to in this way is considered part of this prospectus from the date we file that document. Any reports filed by us with the SEC after the date of this prospectus and before the date that the offering of the securities by means of this prospectus is terminated will automatically update and, where applicable, supersede any information contained in this prospectus or incorporated by reference in this prospectus.

We incorporate by reference into this prospectus the following documents or information filed with the SEC (other than, in each case, documents or information deemed to have been furnished and not filed in accordance with SEC rules):

● Our Annual Report on [Form 10-K](https://www.sec.gov/Archives/edgar/data/1668010/000149315226016851/form10-k.htm) for the year ended December 31, 2025, filed with the SEC on April 15, 2026, as amended by Amendment No. 1 to [Form 10-K/A](https://www.sec.gov/Archives/edgar/data/1668010/000149315226021277/form10-ka.htm) , filed with the SEC on May 5, 2026;

● Our Current Reports on Form 8-K filed with the SEC on each of [January 5, 2026](https://www.sec.gov/Archives/edgar/data/1668010/000149315226000420/form8-k.htm) , [February 17, 2026](https://www.sec.gov/Archives/edgar/data/1668010/000149315226007183/form8-k.htm) , [March 11, 2026](https://www.sec.gov/Archives/edgar/data/1668010/000149315226009698/form8-k.htm) , [March 18, 2026](https://www.sec.gov/Archives/edgar/data/1668010/000149315226011310/form8-k.htm) , [April 20, 2026](https://www.sec.gov/Archives/edgar/data/1668010/000149315226018101/form8-k.htm) , and [April 21, 2026](https://www.sec.gov/Archives/edgar/data/1668010/000149315226018375/form8-k.htm) (in each case, excluding Items 2.02 and 7.01 on Form 8-K and Item 9.01 related thereto); and

● The description of our securities contained in our Registration Statement on [Form 8-A](https://www.sec.gov/Archives/edgar/data/1668010/000110465921064114/a20-38877_158a12b.htm) filed on May 11, 2021, pursuant to Section 12(b) of the Exchange Act, and any amendment or report filed with the SEC for purposes of updating such description.

Additionally, all documents filed by us with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act, after (i) the date of the initial registration statement and prior to effectiveness of the registration statement, and (ii) the date of this prospectus and before the termination or completion of this offering, shall be deemed to be incorporated by reference into this prospectus from the respective dates of filing of such documents, except that we do not incorporate any document or portion of a document that is "furnished" to the SEC, but not deemed "filed." Any information that we subsequently file with the SEC that is incorporated by reference as described above will automatically update and supersede any previous information that is part of this prospectus.

We will provide without charge to each person, including any beneficial owner, to whom this prospectus is delivered, upon his or her written or oral request, a copy of any or all documents referred to above which have been or may be incorporated by reference into this prospectus excluding exhibits to those documents unless they are specifically incorporated by reference into those documents. You may request a copy of those filings at no cost by writing or telephoning our company at the following address and telephone number:

Digital Brands Group, Inc.

Attention: Secretary

1400 Lavaca Street

Austin, Texas 78701

(209) 651-0172

**DIGITAL BRANDS GROUP, INC.**

**Up to 10,726,009 Shares of Common Stock offered by the Selling Stockholders**

**PROSPECTUS**

**May 5,** **2026**

**PART II**

**INFORMATION NOT REQUIRED IN PROSPECTUS**

**Item 14. Other Expenses of Issuance and Distribution**

The expenses in connection with the issuance and distribution of the securities being registered are set forth in the following table (all amounts other than the registration fee are estimated):

---

| | |
|:---|:---|
|  | **Amount to be Paid** |
| Registration fee – Securities and Exchange Commission | $1858.98 |
| Legal fees and expenses | $25000 |
| Total | $26858.98 |

---

**Item 15. Indemnification of Directors and Officers**

Set forth below is a description of certain provisions of the articles of incorporation, as amended, and by-laws of the Company and Nevada Revised Statutes ("NRS"), as such provisions relate to the indemnification of the directors and officers of the registrant. This description is intended only as a summary and is qualified in its entirety by reference to the articles of incorporation, as amended, the by-laws and the NRS.

Nevada Revised Statutes Section 78.7502 provides that a corporation may indemnify directors and officers as well as other employees and individuals against expenses, including attorneys' fees, judgments, fines and amounts paid in settlement in connection with specified actions, suits and proceedings whether civil, criminal, administrative, or investigative, other than a derivative action by or in the right of the corporation, if they acted in good faith and in a manner they reasonably believed to be in or not opposed to the best interests of the corporation and, with respect to any criminal action or proceeding, had no reasonable cause to believe their conduct was unlawful. A similar standard is applicable in the case of derivative actions, except that indemnification extends only to expenses, including attorneys' fees, incurred in connection with the defense or settlement of such action and the statute requires court approval before there can be any indemnification where the person seeking indemnification has been found liable to the corporation. The statute provides that it is not exclusive of other indemnification that may be granted by a corporation's articles of incorporation, by-laws, disinterested director vote, stockholder vote, agreement, or otherwise.

As permitted by Nevada law, the Company's articles of incorporation, as amended, provides that directors will not be personally liable to the Company or its stockholders for monetary damages for breach of fiduciary duty as a director, except for liability:

● for any breach of the director's duty of loyalty to the Company or its stockholders,

● for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law,

● under Nevada Revised Statutes (providing for liability of directors for unlawful payment of dividends or unlawful stock purchases or redemptions), or

● for any transaction from which the director derived any improper personal benefit.

If Nevada Revised Statutes is amended to authorize corporate action further eliminating or limiting the personal liability of directors, then the liability of the registrant's directors shall be eliminated or limited to the fullest extent permitted by Nevada law, as so amended.

Article VII of the by-laws provides that the Company shall indemnify any person who was or is a party or who was or is threatened to be made a party to any action, suit, arbitration, alternative dispute mechanism, inquiry, judicial, administrative or legislative hearing, investigation or any other threatened, pending or completed proceeding, whether brought by or in the right of the corporation or otherwise, including any and all appeals, whether of a civil, criminal, administrative, legislative, investigative or other nature (hereinafter a "proceeding") by reason of the fact that he is or was a director, officer, employee or agent of the corporation, or is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture, trust or other enterprise, against expenses (including attorneys' fees), judgments, fines, liabilities, losses, and amounts paid in settlement actually and reasonably incurred by him in connection with such proceeding to the fullest extent authorized by Nevada Revised Statutes as the same exists or may hereafter be amended.

Article VII of the by-laws further provides that, except with respect to a proceeding to enforce rights to indemnification or advancement of expenses under Article VII, the Company shall be required to indemnify a person under this Article VII in connection with a proceeding (or part thereof) initiated by such person only if such proceeding (or part thereof) was authorized by the board of directors.

Article VII of the by-laws further provides that the Company may purchase and maintain insurance on behalf of any person who is or was a director, officer, employee or agent of the registrant. The Company has purchased directors' and officers' liability insurance covering many of the possible actions and omissions of persons acting or failing to act in such capacities.

Article VII of the by-laws also provides that the Company shall have the power to enter into indemnification agreements with any director, officer, employee or agent of the Registrant in furtherance of the provisions of Article VII.

**Item 17. Undertakings**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(a) The undersigned registrant hereby undertakes:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) To include any prospectus required by Section 10(a)(3) of the Securities Act;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20 percent change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective registration statement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement.

 

 

*provided, however*, that paragraphs (a)(1)(i), (a)(1)(ii) and (a)(1)(iii) of this section do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed with or furnished to the SEC by the registrant pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 that are incorporated by reference in the registration statement, or is contained in a form of prospectus filed pursuant to Rule 424(b).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) That, for the purpose of determining liability under the Securities Act to any purchaser:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) Each prospectus filed by the registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) Each prospectus required to be filed pursuant to Rule 424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii), or (x) for the purpose of providing the information required by Section 10(a) of the Securities Act shall be deemed to be part of and included in the registration statement as of the earlier of the date such form of prospectus is first used after effectiveness or the date of the first contract of sale of securities in the offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. *Provided*, *however*, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such effective date.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(5) That, for the purpose of determining liability of the registrant under the Securities Act to any purchaser in the initial distribution of the securities: The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i) Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii) Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii) The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv) Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(b) That, for purposes of determining any liability under the Securities Act, each filing of the registrant's annual report pursuant to section 13(a) or section 15(d) of the Securities Exchange Act of 1934 (and, where applicable, each filing of an employee benefit plan's annual report pursuant to section 15(d) of the Securities Exchange Act of 1934) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(c) Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the SEC such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.

**SIGNATURES**

Pursuant to the requirements of the Securities Act of 1933, as amended, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-3 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, on May 5, 2026.

---

| | |
|:---|:---|
| **Digital Brands Group, Inc.** | **Digital Brands Group, Inc.** |
| By: | */s/ John Hilburn Davis IV* |
|  | John Hilburn Davis IV |
|  | Chief Executive Officer |

---

**POWER OF ATTORNEY**

POWER OF ATTORNEY: KNOW ALL PERSONS BY THESE PRESENTS that each individual whose signature appears below constitutes and appoints John Hilburn Davis IV, his or her true and lawful attorney-in-fact and agent with full power of substitution and resubstitution, for him or her and in his or her name, place and stead, in any and all capacities, to sign any and all amendments (including post-effective amendments) to this Registration Statement, and to sign any registration statement for the same offering covered by the Registration Statement that is to be effective upon filing pursuant to Rule 462(b) promulgated under the Securities Act, and all post-effective amendments thereto, and to file the same, with all exhibits thereto and all documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorney-in-fact and agent full power and authority to do and perform each and every act and thing requisite and necessary to be done in and about the premises, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorney-in-fact and agent, or his or her substitute or substitutes, may lawfully do or cause to be done or by virtue hereof.

Pursuant to the requirements of the Securities Act, as amended, this registration statement has been signed by the following persons and in the capacities and on the dates indicated:

---

| | | |
|:---|:---|:---|
| **Signature** | **Title** | **Date** |
| */s/ John Hilburn Davis IV* | Chairman and Chief Executive Officer and Director | May 5, 2026 |
| John Hilburn Davis IV | (Principal Executive Officer) |  |
| */s/ Reid Yeoman* | Chief Financial Officer | May 5, 2026 |
| Reid Yeoman | (Principal Accounting and Financial Officer) |  |
| */s/ Mark T. Lynn* | Director | May 5, 2026 |
| Mark T. Lynn |  |  |
| */s/ Trevor Pettennude* | Director | May 5, 2026 |
| Trevor Pettennude |  |  |
| */s/ Jameeka Aaron Green* | Director | May 5, 2026 |
| Jameeka Aaron Green |  |  |
| */s/ Huong "Lucy" Doan* | Director | May 5, 2026 |
| Huong "Lucy" Doan |  |  |

---

**Item 16. Exhibits**

***(a) Exhibits***

The exhibits listed below are filed as part of this registration statement.

---

| | |
|:---|:---|
| **Exhibit<br> Number** | **Title** |
| 4.1 | [Form of Common Stock Certificate (incorporated by reference to Exhibit 4.1 of the Company's Registration Statement on Form S-1/A (Reg. No. 333-261865) filed with the SEC on January 6, 2022).](https://www.sec.gov/Archives/edgar/data/1668010/000110465921153057/dbgi-20211223xex4d1.htm) |
| 5.1\* | [Opinion of Lucosky Brookman LLP as to the legality of securities being registered](ex5-1.htm) |
| 10.1 | [Form of Letter Agreement (incorporated herein by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K filed with the SEC on February 17, 2026)](https://www.sec.gov/Archives/edgar/data/1668010/000149315226007183/ex10-1.htm) |
| 10.2 | [Form of Amendment to Letter Agreement (incorporated herein by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K filed with the SEC on April 20, 2026)](https://www.sec.gov/Archives/edgar/data/1668010/000149315226018101/ex10-1.htm) |
| 10.3\* | [Consulting Agreement, dated March 12, 2026, between the Company and Athlete Capital Sports, LLC](ex10-3.htm) |
| 10.4\* | [Marketing and Sponsorship Agreement, January 26, 2026, between the Company and Learfield College, LLC, a wholly-owned subsidiary of Learfield Communications, LLC](ex10-4.htm) |
| 10.5\* | [Marketing and Sponsorship Agreement, effective as of December 24, 2025, between the Company and Crimson Tide Sports Marketing, LLC](ex10-5.htm) |
| 23.1\* | [Consent of Macias, Gini & O'Connell LLP](ex23-1.htm) |
| 23.2\* | [Consent of dbbmckennon](ex23-2.htm) |
| 23.3\* | [Consent of Lucosky Brookman LLP (included in Exhibit 5.1)](ex5-1.htm) |
| 24.1\* | [Power of Attorney (included on signature pages to the registration statement)](#ds_001) |
| 107\* | [Filing Fees Table](ex107.htm) |
| 101.INS\* | XBRL Instance Document |
| 101.SCH\* | XBRL Schema Document |
| 101.CAL\* | XBRL Calculation Linkbase Document |
| 101.DEF\* | XBRL Definition Linkbase Document |
| 101.LAB\* | XBRL Label Linkbase Document |
| 101.PRE\* | XBRL Presentation Linkbase Document |

---

\* Filed herewith.

## Exhibit 5.1

**Exhibit 5.1**

---

| | |
|:---|:---|
|  | **LUCOSKY BROOKMAN LLP**<br> 101 Wood Avenue South<br> 5th Floor<br> Woodbridge, NJ 08830<br> T - (732) 395-4400<br> F- (732) 395-4401 |
| ![](ex5-1_001.jpg) | 111 Broadway<br> Suite 807<br> New York, NY 10006<br> T - (212) 417-8160<br> F - (212) 417-8161<br> www.lucbro.com |

---

May 5, 2026

Digital Brands Group, Inc.

1400 Lavaca Street

Austin, Texas 78701

**RE: Registration Statement on Form S-3**

Ladies and Gentlemen:

We have acted as counsel to you, Digital Brands Group, Inc., a Nevada corporation, (the "<u>Company</u>") in connection with the Company's Registration Statement on Form S-3 filed with the U.S. Securities and Exchange Commission (the "<u>Commission</u>") pursuant to the Securities Act of 1933, as amended (the "<u>Securities Act</u>"), on the date hereof (the "<u>Registration Statement</u>"). The Registration Statement relates to the resale by the selling stockholders (the "<u>Selling Stockholders</u>") of up to an aggregate of 10,726,009 shares (the "<u>Shares</u>") of the Company's common stock, par value $0.0001 per share (the "<u>Common Stock</u>"), issued and sold pursuant to the Selling Stockholders' Agreements (as defined in the Registration Statement).

This opinion is being furnished in accordance with the requirements of Item 601(b)(5) of Regulation S-K under the Securities Act.

In connection with this opinion, we have examined the originals or copies certified or otherwise identified to our satisfaction of the following: (a) the Articles of Incorporation and Bylaws of the Company; (b) certain resolutions of the Board of Directors of the Company related to the filing of the Registration Statement, the authorization and issuance of the Shares, and related matters; (c) the Registration Statement and all exhibits thereto; (d) the Selling Stockholders' Agreements; and (e) such other records, documents and instruments as we deemed relevant and necessary for purposes of the opinion stated herein. In addition to the foregoing, we also have relied as to matters of fact upon the representations made by the Company and its representatives and we have assumed the genuineness of all signatures, the authenticity of all documents submitted to us as originals, and the conformity to original documents of all documents submitted to us certified or photostatic copies.

Based upon the foregoing and in reliance thereon, and subject to the qualifications, limitations, exceptions and assumptions set forth herein, we are of the opinion that the Shares have been duly authorized by all necessary corporate action of the Company and are validly issued, fully paid and non-assessable.

The opinion expressed herein is limited to the laws of the State of Nevada and the State of New York. This opinion letter is limited to the laws in effect as of the date the Registration Statement is declared effective by the Commission and is provided exclusively in connection with the public offering contemplated by the Registration Statement.

This opinion letter is qualified to the extent that the enforceability of any applicable agreement, document, or instrument discussed herein may be limited by or subject to bankruptcy, insolvency, fraudulent transfer or conveyance, reorganization, moratorium or other similar laws relating to or affecting creditors' rights generally, and general equitable or public policy principles.

This opinion letter speaks only as of the date hereof and we assume no obligation to update or supplement this opinion letter if any applicable laws change after the date of this opinion letter or if we become aware after the date of this opinion letter of any facts, whether existing before or arising after the date hereof, that might change the opinions expressed above.

This opinion letter is furnished in connection with the filing of the Registration Statement and may not be relied upon for any other purpose without our prior written consent in each instance. Further, no portion of this letter may be quoted, circulated or referred to in any other document for any other purpose without our prior written consent.

We hereby consent to the filing of this opinion as an exhibit to the Registration Statement and to the reference of this firm under the caption "Legal Matters" in the prospectus which is made part of the Registration Statement. In giving this consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 of the Securities Act or the rules and regulations of the Commission thereunder.

---

| |
|:---|
| Very truly yours, |
| */s/ Lucosky Brookman LLP* |
| Lucosky Brookman LLP |

---

## Exhibit 10.3

**Exhibit 10.3**

**CONSULTING AGREEMENT**

This Consulting Agreement ("<u>Agreement</u>") is entered into as of March 12, 2026 (the "Effective <u>Date</u>") by and between Digital Brands Group, Inc., a Delaware corporation ("<u>DBGI</u>"), and Athlete Capital Sports LLC, a Pennsylvania limited liability company ("<u>Consultant</u>"). DBGI and Consultant may be referred to individually as a "<u>Party</u>" and collectively as the "<u>Parties</u>."

**RECITALS**

WHEREAS, DBGI is a publicly traded company that provides high-quality apparel manufacturing and personalized styled looks based on consumer preferences through its US-based manufacturing facilities located in Los Angeles, California;

WHEREAS, Consultant has been engaged by The Pennsylvania State University (the "<u>University</u>") to serve as the University's advisor and coordinator of the University's name, image and likeness program for student-athletes at the University (the "<u>NIL Program</u>");

WHEREAS, DBGI is licensed to commercialize the University's logos and trademarks through a direct agreement with the University;

WHEREAS, Consultant has the authority to receive, hold and transfer shares of DBGI stock subject to applicable securities laws and regulations; and

WHEREAS, Consultant wishes to engage DBGI and DBGI wishes to be engaged by Consultant to provide certain consulting services to DBGI relating to its participation in the NIL Program.

NOW, THEREFORE, in consideration of the premises and mutual promises, covenants and agreements hereinafter set forth, the Parties hereto agree as follows:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**1. SERVICES.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>Services</u>. Consultant shall provide such consulting services to DBGI relating to its participation in the NIL Program as mutually agreed to by the Parties from time to time (collectively, the "<u>Services</u>"). The Services shall be provided by Consultant and used by DBGI in accordance with the applicable rules and regulations of the NCAA, the University, and the conference in which the applicable University participates in during the Term (collectively, the "<u>Regulations</u>").

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>NIL Investment</u>. Pursuant to the terms and conditions of a separate agreement to be entered into between the Parties, DBGI will also invest $500,000 per year for three (3) years, to the specific student athlete funds as directed by Consultant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>University Marks</u>. Notwithstanding any terms and provisions hereof, with respect to the University's logos and trademarks, nothing herein shall excuse either Party from its obligations pursuant to any licensing and/or manufacturing agreements by and between either Party and/or the University, and, in the event of any conflict between this Agreement and any licensing or manufacturing agreement(s) made between or through either Party and/or the University, the licensing and/or manufacturing agreement(s) shall control.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**2. TERM.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>Term</u>. The term of the Agreement shall begin on the Effective Date and continue for a period of three (3) years (the "<u>Term</u>"), with the option by Consultant to renew for successive one-year terms upon written notice to DBGI at least thirty (30) days prior to the end of the current Term, unless earlier terminated as set forth herein. Any such renewal shall be in writing as an addendum to this Agreement and shall include an additional $1,000,000 Consulting Fee to be paid in Shares (as defined below) per renewal year. Each renewal is included in the definition of "Term."

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Termination For Cause.</u> Either Party may terminate this Agreement by giving notice in writing to the other Party in the event the other Party is in material breach of this Agreement and shall have failed to cure such breach within thirty (30) days after receipt of written notice thereof from the first Party (other than with respect to the failure to timely provide any consideration hereunder, for which the cure period is 10 days). Such termination shall be effective upon the giving of such notice or such later date as the notifying Party may specify in such notice. Additionally, the Parties acknowledge and agree that, in the event the University terminates either Party's license and/or rights to manufacture, commercialize, or otherwise use University trademarks, logos, or other indicia, the Parties cannot fulfill their obligations hereunder, and, therefore, Consultant shall be entitled to terminate this Agreement pursuant to the terms hereof. Additionally, Consultant may suspend and/or terminate this Agreement immediately if Consultant determines, in its sole discretion, that changes to any Regulations which would make any portion of this Agreement impossible or unenforceable, or non-conforming with the Regulations.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>Termination Without Cause.</u> This Agreement may not be terminated without cause prior to expiration of the Term, except by mutual written agreement of the Parties.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. <u>Effect of Termination.</u> Upon any expiration or termination of this Agreement, the parties shall be relieved of all obligations hereunder, except that DBGI shall provide all consideration due and owing Consultant as of the date of termination but not yet provided, and except that the provisions of Sections 2.d, 3, 5.b, 6, 7 and 8 shall survive the expiration or termination of this Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**3. CONSIDERATION.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>DBGI Stock</u>. At no cost to Consultant, as partial consideration for the Services, DBGI agrees to issue to Consultant such number of shares of common stock of DBGI, par value $0.0001 per share (such shares issued to Consultant, the "<u>Shares</u>") equal to (i) $3,000,000.00 (the "<u>Consulting Fee</u>") divided by (ii) the volume-weighted average price per share of DBGI's common stock for the five (5) trading days immediately preceding the Share Delivery Date, or the closing share price for the day immediately preceding the Share Delivery Date, whichever is lower. DBGI shall issue all of the Shares no later than the Share Delivery Date. The "<u>Share Delivery Date</u>" means the date that is thirty (30) days following the Effective Date. The Shares shall vest immediately upon issuance.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Registration Statement</u>. DBGI agrees to use its reasonable best efforts to prepare and file with the Securities Exchange Commission ("<u>SEC</u>") a registration statement providing for the resale of the Shares (the "<u>Registration Statement</u>"), within forty-five (45) days of the Effective Date. DBGI shall use its reasonable best efforts to cause the Registration Statement to be declared effective as soon as practicable following the completion of the SEC's review (or receipt of notice from the SEC that it has no comments) and to keep the Registration Statement effective at all times until Consultant no longer owns any of the Shares. Promptly after the Registration Statement is declared effective by the SEC (such date, the "<u>Delegend Date</u>"), DBGI shall cause its legal counsel to issue a legal opinion to Consultant's transfer agent to effect the removal of any legend from any certificate or book-entry statement, as applicable, representing the Shares. From and after the Delegend Date and while the Registration Statement remains effective, any Shares issued to Consultant hereunder shall be issued free of all legends. DBGI shall be responsible for any trading fees related to the registration of the Shares.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>Proxy</u>**.** Consultant hereby grants to, and appoints, DBGI's CEO, John Hilburn Davis IV, as Consultant's proxy and attorney-in-fact (with full power of substitution), for and in the name, place and stead of Consultant to vote any of the Shares then held by Consultant for all purposes at any special, regular or other meeting of the shareholders of DBGI or in any action to be taken by written consent. The proxy granted by Consultant hereunder shall be irrevocable and continue for so long as Consultant holds any Shares issued pursuant to this Agreement. Consultant understands and acknowledges that Consultant is entering into this Agreement in reliance upon the proxy hereby granted, such proxy is given in connection with this Agreement, and affirms that such proxy is coupled with an interest and may under no circumstances be revoked. Notwithstanding the foregoing, the proxy and appointment granted hereby shall be automatically revoked, without any action by Consultant, at such time that Consultant no longer holds the applicable Shares issued pursuant to this Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. <u>Make-Whole Guarantee</u>. DBGI agrees that if, during the period beginning on the Share Delivery Date and ending on the later of (i) the date that is fifteen (15) months following the Effective Date or (ii) the date that is six (6) months following the Delegend Date (the "<u>Make Whole Period</u>"), the Realized Consulting Fee (as defined below) with respect to the Shares is less than the Consulting Fee, then DBGI shall be required to pay Consultant an amount equal to the Consulting Fee less the Realized Consulting Fee (such amount, if any, the "<u>Make Whole Amount</u>"). The Make Whole Amount shall be paid by DBGI to Consultant within thirty (30) days following written request of Consultant following the sale of such Shares by Consultant. "<u>Realized Consulting Fee</u>" means the net amount of all proceeds received by Consultant upon the sale of the Shares, after deducting all fees, costs and expenses incurred by Consultant with respect to the Shares and the sale thereof.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. <u>Further Assurances</u>. All equity issued and registered under this Agreement shall be subject to applicable federal and state securities laws as well as SEC regulations. Each Party shall do and perform, or cause to be done and performed, all such further acts and things, and shall execute and deliver all such other agreements to effectuate the issuance of securities contemplated by this Agreement and the exercise by Consultant of any of its rights with respect thereto.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;f. <u>No Ownership Conveyed</u>. The Consideration shall not be construed or interpreted to convey anything other than contract consideration hereunder and shall not convey any ownership or other interest of Consultant to DBGI.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**4. INTELLECTUAL PROPERTY.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>Consultant IP</u>. Nothing herein shall be construed as granting to DBGI any right to any trademarks, trade names, logos, or other intellectual property of Consultant, and such intellectual property shall remain the sole property of Consultant.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>University IP</u>. Each Party's use of the University trademarks, logos, or other indicia shall comply with such Party's license and/or manufacturing agreements with the University, and, pursuant thereto, the University shall be and remain the sole and exclusive owner of all University trademarks, logos, and other indicia and all designs bearing the same.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>DBGI IP</u>. Any proprietary manufacturing processes or methods used by DBGI shall remain its sole property.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**5. REPRESENTATIONS AND WARRANTIES.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. Each Party represents, warrants, and covenants that:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;i. It is duly incorporated, validly existing and in good standing under the laws of its jurisdiction of incorporation with full corporate power and authority under its governing documents to own and lease its properties and to conduct its business as the same exists. It is duly qualified to do business as a foreign corporation in all states or jurisdictions in which the nature of its business requires such qualification, except where the failure to be so qualified would not have an adverse effect on such Party.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;ii. It has full corporate power and authority under its governing documents, and its directors, managers and members, as applicable, have taken all necessary action to authorize it to execute and deliver this Agreement and any exhibits and schedules hereto, to consummate the transactions contemplated herein and to take all actions required to be taken by it pursuant to the provisions hereof, and each of this Agreement and any exhibits hereto constitutes the valid and binding obligations of the respective Parties, enforceable in accordance with its terms, except as enforceability may be limited by general equitable principles, bankruptcy, insolvency, reorganization, moratorium or other laws affecting creditors' rights generally.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;iii. Neither the execution and delivery of this Agreement nor the consummation of the transactions contemplated herein or therein, does or will violate, conflict with, result in breach of or require notice or consent under any law, the articles of incorporation or bylaws of the Party or any provision of any agreement or instrument to which such Party is a party.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. **CONFIDENTIALITY.** Neither DBGI nor its affiliates will, directly or indirectly, disclose or provide to any other person any non-public information of a confidential nature concerning the business or operations of Consultant or the University, including without limitation, any trade secrets or other proprietary information of Consultant or the University, known or which becomes known to DBGI or its affiliates as a result of the transactions contemplated hereby, except as is required in governmental filings or judicial, administrative or arbitration proceedings. In the event that DBGI or any of its affiliates becomes legally required to disclose any such information in any governmental filings or judicial, administrative or arbitration proceedings, DBGI shall, and shall cause any affiliate to, provide Consultant with prompt notice of such requirements so that Consultant may seek a protective order or other appropriate remedy. In the event that such protective order or other remedy is not obtained, DBGI shall, and shall cause any affiliate to, furnish only that portion of the information that DBGI or its affiliate, as the case may be, is advised by its counsel as legally required, and such disclosure shall not result in any liability hereunder unless such disclosure was caused by or resulted from a previous disclosure by DBGI or any of its affiliates that was not permitted by this Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**6. LIMITATION OF LIABILITY.** Neither Party shall be liable to the other for indirect, incidental, or consequential damages arising from this Agreement, except for claims involving gross negligence, willful misconduct, or intellectual property infringement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**7. GOVERNING LAW.** This Agreement shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law rules.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**8. MISCELLANEOUS.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;a. <u>Expenses.</u> Each Party shall pay its own expenses, including the fees and disbursements to and of its counsel in connection with the negotiation, preparation and execution of this Agreement and the consummation of the transactions contemplated herein, except as otherwise provided herein.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;b. <u>Entire Agreement.</u> This Agreement, including all Schedules and Exhibits hereto, constitutes the entire Agreement of the Parties and supersedes all previous proposals, oral or written, and all negotiations, conversation or discussions heretofore and between the Parties with respect to the subject matter hereof, and may not be modified, amended or terminated except by a written instrument specifically referring to this Agreement signed by all the Parties hereto.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;c. <u>Waivers and Consents.</u> All waivers and consents given hereunder shall be in writing. No waiver by any Party hereto of any breach or anticipated breach of any provision hereof by any other Party shall be deemed a waiver of any other contemporaneous, preceding or succeeding breach or anticipated breach, whether or not similar.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;d. <u>Notices.</u> All notices, requests, demands, claims, and other communications hereunder will be in writing. Any notice, request, demand, claim, or other communication hereunder shall be deemed duly given if (and then two business days after) it is sent by registered or certified mail, return receipt requested, postage prepaid, and addressed to the intended recipient as set forth below:

---

| | | | |
|:---|:---|:---|:---|
| i. | Notice to DBGI: | Name: | Digital Brands Group, Inc. |
|  |  | Attn: | Hil Davis |
|  |  | Address: | 4700 S. Boyle Ave. |
|  |  |  | Vernon, CA 90058 |
|  |  | E-Mail | hil@dstld.la |

---

ii. Notice to Consultant: Name: Athlete Capital Sports LLC <br> Attn: President Address: <br> E-Mail:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;e. <u>Successors and Assigns.</u> This Agreement shall be binding upon and shall inure to the benefit of the Parties hereto and their respective successors, legal representatives and assigns. No third party shall have any rights hereunder.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;f. <u>Assignment of Obligations.</u> Neither Party may assign this Agreement without the prior written consent of the other Party; provided that, without the prior written consent of (but upon notice to) the other Party: (i) either Consultant or DBGI may assign this Agreement to any person acquiring all or substantially all of assignor's assets, and provided further, (ii) either DBGI or Consultant may enter into a collateral assignment and transfer all of its rights and remedies hereunder to any party providing secured financing to the assignor, (iii) Consultant may assign this Agreement to an affiliate; (iv) Consultant may assign this Agreement upon expiration or revocation of Consultant's authority to convey any of the rights granted hereunder. Further, the foregoing does not limit Consultant's right to utilize independent contractors and/or affiliates to fulfill its obligations hereunder.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;g. <u>Severability.</u> If any term or provision of this Agreement or the application thereof to any Person or circumstance shall be deemed invalid, illegal or unenforceable to any extent or for any reason, such provision shall be severed from this Agreement and the remainder of this Agreement and the application thereof shall not be affected and shall be enforceable to the fullest extent permitted by law. A provision which is valid, legal and enforceable shall be substituted for the severed provision as mutually agreed to by the parties.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;h. <u>Construction.</u> The Parties have participated jointly in the negotiation and drafting of this Agreement. In the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the Parties and no presumption or burden of proof shall arise favoring or disfavoring any Party by virtue of the authorship of any of the provisions of this Agreement. Any reference to a paragraph, section, exhibit or schedule shall mean a paragraph, section, exhibit or schedule hereof, unless the context otherwise requires. Any reference to any federal, state, local, or foreign statute or law shall be deemed also to refer to all rules and regulations promulgated thereunder, unless the context requires otherwise.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;i. <u>Counterparts.</u> This Agreement may be executed in any number of counterparts, each of which shall be deemed to be an original and all of which together shall be deemed to be one and the same instrument. Electronic signatures shall be deemed original signatures for purpose of this Agreement.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;j. <u>Agency</u>. DBGI and Consultant are independent contractors. Nothing in this Agreement shall be construed to constitute either Party the agent of the other Party and neither Party shall represent to any third party that it has any right or authority to act as the agent for or otherwise to represent the other Party.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;k. <u>Amendments.</u> This Agreement may be amended by the Parties only in a writing signed by both Parties.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;l. <u>University Licensees</u>. The Parties hereto agree that this Agreement is entered by and between DBGI and Consultant as licensees and/or approved representatives of the University and pursuant to their rights as such, that the University is not a party hereto, and that the University shall not be bound by any of the terms and provisions hereof.

*[Signatures Appear on Following Page]*

 

IN WITNESS WHEREOF, the Parties have executed this Agreement as of the Effective Date.

**DIGITAL BRANDS GROUP, INC.**

By:   <br> Name: John (Hil) Davis <br> Title: President

**ATHLETE CAPITAL SPORTS LLC**

By:   <br> Name: <br> Title:

## Exhibit 10.4

**Exhibit 10.4**

*Sponsor #:* KR228879

Contract #: 773-314042

Effective Date: 01/26/2026

*Sponsor:*

**Digital Brands Group**

Attn: Hil Davis

4700 S. Boyle Ave.

Los Angeles, CA 90058

*Bill To*:

**Digital Brands Group**

Attn: Hil Davis

4700 S. Boyle Ave.

Los Angeles, CA 90058

This Marketing and Sponsorship Agreement ("Agreement"), effective as of the date set forth above, between Sponsor and Learfield College, LLC, a wholly-owned subsidiary of Learfield Communications, LLC ("Provider"), relates to sponsorship opportunities and specific inventory items at Vanderbilt University, solely with respect to its athletics department ("University"). Provider, University's designated multi-media rights holder, appreciates Sponsor's commitment to support and sponsor University. The parties agree as follows:

*Benefits:* Each Contract Year (as defined below) during the Term (as defined below), Provider will provide Sponsor the benefits described on **<u>Exhibit A</u>** ("Benefits").

*Term*: Effective Date through 06/30/2029

*Sponsorship Fee*:

---

| | | |
|:---|:---|:---|
| **Contract Year** | **Amount** | **Trade Amount** |
| 2025-2026 | $100,000.00 in equity + $85,000.00 in cash | $10000.00 |
| 2026-2027 | $250,000.00 in equity + $200,000.00 in cash | $10000.00 |
| 2027-2028 | $275,000.00 in equity + $200,000.00 in cash | $10000.00 |
| 2028-2029 | $300,000.00 in equity + $200,000.00 in cash | $10000.00 |

---

*Additional Provisions:*

 

&nbsp;&nbsp;&nbsp;&nbsp;1. No
 agency commission(s) or fee(s) are included in the above Amounts. Sponsor is solely responsible
 for paying each such Amount pursuant to the <u>Equity Consideration</u> section and the <u>Installment Billing Schedule</u>, each below, and each party shall indemnify defend and hold harmless
 the other party from any third-party claims for commissions or fees. For the sake of clarity,
 throughout each Contract Year, the Benefits will be funded via either the cash obligations
 or proceeds of the stock liquidation, as detailed herein; provided, however, no Benefits
 will be delivered unless or until Provider has received the first cash payment or is able
 to liquidate the stock.

&nbsp;&nbsp;&nbsp;&nbsp;2. Each
 Contract Year, Sponsor will provide Provider the products and/or services listed on  **<u>Exhibit A</u>** ("Trade"), valued at the applicable Trade Amount set forth above.

&nbsp;&nbsp;&nbsp;&nbsp;3. "Contract
 Year" means each twelve (12) month period during the Term, beginning July 1 and ending
 June 30; except the first Contract Year (2025-2026), which begins as of the Effective Date
 and end June 30, 2026.

&nbsp;&nbsp;&nbsp;&nbsp;4. This
 Agreement is governed by the additional Terms and Conditions set forth on  **<u>Exhibit B</u>** .

&nbsp;&nbsp;&nbsp;&nbsp;5. <u>Equity Consideration</u>.

● <u>Sponsor Stock</u>. As partial consideration for Provider's engagement and continued relationship, Sponsor agrees to issue to Provider, each Contract Year, the applicable equity portion of the Amount, as set forth in the *Sponsorship Fee* section above, in Sponsor's common stock ("Shares") for the Benefits (and not for additional sponsorship packages), at no cost to Provider, in Shares measured at a volume-weighted average price per Share as soon as practicable after this Agreement's full execution.

● <u>Vesting and Delivery</u>. The Shares shall vest immediately upon issuance. Provider shall exercise reasonable efforts to (i) file a registration statement ("Registration Statement") with respect to the resale of the Shares with the Securities Exchange Commission ("SEC") within forty-five (45) days of the date the Shares are issued to Provider and (ii) cause the Registration Statement to be declared effective as soon as practicable following the completion of the SEC's review (or receipt of notice from the SEC that it has no comments). Sponsor will be responsible for any trading fees related to registration of the Shares.

● <u>Proxy</u>. The Shares issued shall include a Proxy Agreement assigning the voting rights of such Shares to Hil Davis.

● <u>Make-Whole Guarantee</u>. Each Contract Year, the Shares will include a guaranteed make-whole provision for the previous six (6) months to guarantee the total dollar value to Provider. If, in a Contract Year, the per-Share price declines and Provider realizes the negative impact associated therewith, then Sponsor will issue either additional shares or cash to make up the difference. Any such additional shares (or cash, as the case may be) will be registered and made available for sale, subject to the approval of the SEC, and will be delivered to Provider within thirty (30) days following each six (6) month measurement period.

● <u>Further Assurance</u>. All equity issued and registered under this Agreement is subject to applicable federal and state securities laws as well as SEC regulations. Each party shall do and perform, or cause to be done and performed, all such further acts and things, and shall execute and deliver all such other agreements to effectuate the transfer of securities contemplated herein.

● <u>No Ownership Conveyed</u>. The consideration shall not be construed or interpreted to convey anything other than Agreement consideration hereunder, and shall not convey any ownership or other interest of Provider to Sponsor.

**<u>INSTALLMENT BILLING SCHEDULE</u>**

---

| | |
|:---|:---|
| **Invoice Date** | **Invoice Amount** |
| 1/31/2026 | $34000.00 |
| 4/1/2026 | $25500.00 |
| 5/1/2026 | $25500.00 |
| 7/1/2026 | $16667.00 |
| 8/1/2026 | $16667.00 |
| 9/1/2026 | $16667.00 |
| 10/1/2026 | $16667.00 |
| 11/1/2026 | $16667.00 |
| 12/1/2026 | $16667.00 |
| 1/1/2027 | $16667.00 |
| 2/1/2027 | $16667.00 |
| 3/1/2027 | $16667.00 |
| 4/1/2027 | $16667.00 |
| 5/1/2027 | $16667.00 |
| 6/1/2027 | $16663.00 |
| 7/1/2027 | $16667.00 |
| 8/1/2027 | $16667.00 |
| 9/1/2027 | $16667.00 |
| 10/1/2027 | $16667.00 |
| 11/1/2027 | $16667.00 |
| 12/1/2027 | $16667.00 |
| 1/1/2028 | $16667.00 |
| 2/1/2028 | $16667.00 |
| 3/1/2028 | $16667.00 |
| 4/1/2028 | $16667.00 |
| 5/1/2028 | $16667.00 |
| 6/1/2028 | $16663.00 |
| 7/1/2028 | $16667.00 |
| 8/1/2028 | $16667.00 |
| 9/1/2028 | $16667.00 |
| 10/1/2028 | $16667.00 |
| 11/1/2028 | $16667.00 |
| 12/1/2028 | $16667.00 |
| 1/1/2029 | $16667.00 |
| 2/1/2029 | $16667.00 |
| 3/1/2029 | $16667.00 |
| 4/1/2029 | $16667.00 |
| 5/1/2029 | $16667.00 |
| 6/1/2029 | $16663.00 |

---

Invoices will be emailed from learfieldinvoicing@learfield.com, please add this as a safe sender in email. Sponsor may submit each payment by check, credit card (credit card payments are subject to a surcharge fee not to exceed three percent (3%) where applicable, excluding CO, CT and MA) or ACH/wire transfer. If Sponsor elects to pay via ACH/wire transfer, then Sponsor must send a remittance, identifying the applicable customer number and invoice number to ar@learfield.com. If Sponsor elects to pay by check, then Sponsor must send the check, together with a remittance, identifying the customer number and invoice number, to the following remittance address, unless or until Provider directs otherwise: LEARFIELD, c/o Learfield Communications, LLC, P.O. Box 843038, Kansas City, MO 64184-3038. If Sponsor elects to pay by credit card or ACH/wire transfer, then Sponsor must request applicable account information from Provider. **With respect to processing Sponsor's payment(s) hereunder, Provider will not engage with any third-party payment processor (e.g., Ariba, PayModeX).**

*Terms: Due Net Thirty (30) Days*

*Checks made payable to IMG College, LLC*

 

 

**AGREED AND ACCEPTED:**

---

| | |
|:---|:---|
| **Digital Brands Group** | **Learfield College, LLC, a wholly-owned subsidiary of Learfield Communications, LLC** |
| Name: | Name: |
| Title: | Title: |
| Date: | Date: |

---

*Thank you for your business!*

*For billing inquiries, please contact Provider's Office of Accounts Receivable at (336) 831-0737.*

 

**<u>Exhibit A</u>**

**<u>Exhibit B</u>**

**Terms and Conditions**

<u>University Marks</u>. To the extent Benefits include the right to make use of University's names, logos, trademarks, service marks, trade names or other identifying indicia ("University Marks"), Sponsor shall provide Provider, for prior review and approval, all proposed uses of University Marks and examples thereof. Sponsor shall use University Marks only (i) in the exact form, manner and context Provider approves in writing and (ii) as further detailed on **Exhibit A**. **Sponsor may not use University Marks in connection with the name, image or likeness ("NIL") of any current student athlete, unless otherwise set forth on Exhibit A and, then, only to the extent explicitly set forth thereon.** Sponsor must obtain all promotional premium products bearing University Marks from a Provider-approved licensed provider, which shall be responsible for assuring such products comply with all applicable University licensing requirements (including, but not limited to, compliance with applicable licensing-royalty payments).

Sponsor acknowledges University Marks are and will remain the exclusive property of University, which is the sole owner of University Marks and their associated goodwill, and Sponsor, by reason of this Agreement or otherwise, has not acquired any right, title, interest or ownership claim to them. Each of Sponsor's uses of University Marks, and any and all goodwill arising from each such use, inures solely to University's benefit.

<u>Insurance</u>. At all times during the Term, Sponsor shall carry (i) commercial general liability insurance (including, without limitation, premises-operations, broad-form property damage, products and completed operations, contractual liability, independent contractors and personal and advertising injury) with a minimum combined single limit for each occurrence of at least One Million Dollars ($1,000,000.00), a general aggregate of Two Million Dollars ($2,000,000.00) and a separate products-completed operations aggregate of Two Million Dollars ($2,000,000.00), (ii) commercial automobile liability insurance with a minimum combined single limit of at least One Million Dollars ($1,000,000.00) for each accident, (iii) workers' compensation insurance, as required by applicable law, (iv) employer's liability insurance with minimum limits of not less than One Million Dollars ($1,000,000.00) for each accident and One Million Dollars ($1,000,000.00) for disease coverage for each employee and policy and (v) umbrella liability insurance with a minimum combined single limit for each occurrence of at least Five Million Dollars ($5,000,000.00) and an aggregate of Five Million Dollars ($5,000,000.00). Each of Sponsor's automobile liability policy, general liability policy and umbrella liability policy is to (a) be written on a primary and non-contributory basis and (b) name as additional insureds Provider and its parent, subsidiary and affiliated companies, including their respective directors, officers, employees and agents. Under each policy listed above, a waiver of subrogation will be included in favor of Provider and its parent, subsidiary and affiliated companies, including their respective directors, officers, employees and agents. Sponsor will be responsible for paying any deductible or retention under its policies. Upon request, Sponsor shall furnish Provider certificates of insurance evidencing its compliance with this section's provisions.

<u>Benefits</u>. Unless otherwise specifically stated on **Exhibit A** or elsewhere in this Agreement, all Benefits are for the regular season only. If, for any reason other than Sponsor's fault, Provider is unable to provide Sponsor with any Benefit(s), then Provider will notify Sponsor and offer Sponsor make-good benefits in lieu of the Benefit(s) Provider is unable to provide Sponsor ("Alternative Make-Good Benefits"). Alternative Make-Good Benefits will not, however, include tickets, hospitality, catering or similar benefits that involve an out-of-pocket cost to Provider. Alternative Make-Good Benefits will be subject to Sponsor's approval, which approval will not be unreasonably withheld, delayed or conditioned. Until such time as Alternative Make-Good Benefits are agreed upon, Sponsor will continue to pay the full Sponsorship Fee to Provider as set forth above. If the parties are unable to agree on Alternative Make-Good Benefits, then such disagreement will not be considered a breach of this Agreement and this Agreement will not terminate, but rather the Sponsorship Fee to be paid by Sponsor will be adjusted to reflect the Benefit(s) not available to Sponsor.

<u>University Notice</u>. If Provider is advised by University that Provider no longer has the right to provide Sponsor all the Benefits ("University Notice"), then Provider will have the option to terminate this Agreement at the end of the Contract Year for which the University Notice is applicable, with no further liability or obligations of either party under this Agreement thereafter, except for payment of the Sponsorship Fee still owed by Sponsor at the time of termination. If the University Notice requires Provider to terminate this Agreement prior to the end of the then-current Contract Year for which the University Notice is applicable, then this Agreement will terminate upon Provider's written notice to Sponsor and Sponsor will (i) receive a *pro rata* refund of the Sponsorship Fee equal to the value of Benefits not yet received as a result of the termination or (ii) pay Provider for Benefits received but not yet paid for, but in no event will either party have any further liability or obligation to the other party under this Agreement. In the event of this Agreement's termination as a result of a University Notice, Sponsor will have no obligation to pay the Sponsorship Fee for the period after the effective termination date. Notwithstanding the foregoing, in lieu of this Agreement terminating because of a University Notice, Provider and Sponsor may negotiate for a period of thirty (30) days following Provider's receiving the University Notice in order to determine whether alternative benefits can be offered to Sponsor and, if offered, whether they are acceptable to Sponsor ("Alternative Benefits"). If Alternative Benefits are offered and accepted, then this Agreement will not terminate as a result of the University Notice but instead will remain in full force and effect with the Alternative Benefits. Notwithstanding any other provision herein, whether either party agrees to Alternative Benefits or an amendment to this Agreement is within the party's sole discretion.

<u>Representations and Warranties</u>. Each party represents, warrants, and covenants that:

(i) It
 is duly incorporated, validly existing and in good standing under the laws of its jurisdiction
 of incorporation with full corporate power and authority under its articles of incorporation
 and bylaws to own and lease its properties and to conduct its business as the same exists.
 It is duly qualified to do business as a foreign corporation in all states or jurisdictions
 in which the nature of its business requires such qualification, except where the failure
 to be so qualified would not have an adverse effect on such party.

(ii) It
 has full corporate power and authority under its articles of incorporation or articles of
 organization and bylaws or operating agreement, and its directors, managers and members have
 taken all necessary action to authorize it to execute and deliver this Agreement and any
 exhibits hereto, to consummate the transactions contemplated herein and to take all actions
 required to be taken by it pursuant to the provisions hereof, and each of this Agreement
 and any exhibits hereto constitutes the valid and binding obligations of the parties, enforceable
 in accordance with its terms, except as enforceability may be limited by general equitable
 principles, bankruptcy, insolvency, reorganization, moratorium or other laws affecting creditors'
 rights generally.

(iii) Neither
 the execution and delivery of this Agreement nor the consummation of the transactions contemplated
 herein or therein, does or will violate, conflict with, result in breach of or require notice
 or consent under any law, the articles of incorporation or bylaws of the party or any provision
 of any agreement or instrument to which such party is a party.

<u>Preparation of Promotional/Sponsorship Materials</u>. Provider is responsible for providing publication space or spot-advertisement locations for Sponsor-prepared promotional/sponsorship recognitions or advertising. Advertising production, video or graphics production, talent charges and service charges, if any, are not covered under this Agreement and remain Sponsor's sole responsibility, but Sponsor can obtain from Provider any such services for an additional service fee. Sponsor is responsible for timely submitting to Provider its advertisements, promotional/sponsorship recognitions, graphics, LED designs, video-board features, Internet displays and/or any other creative materials, as applicable, for Benefits ("Sponsorship Materials"). Sponsorship Materials (whether provided by Sponsor or on its behalf) are subject to Provider's written approval, which approval will not constitute approval as to conformity with any federal, state or local laws or regulations. If, by the deadline date (which Provider will provide Sponsor), Provider has not received from Sponsor its applicable Sponsorship Materials for publication, distribution or display, or if, after the deadline date, Sponsor submits to Provider copy corrections of applicable Sponsorship Materials, then Provider will not be obligated to publish Sponsorship Materials (or corrected Sponsorship Materials, as the case may be). Provider's failure to publish Sponsorship Materials (or corrected Sponsorship Materials) due to Sponsor's failure to meet the deadline date, however, in no way will relieve Sponsor of any of its obligations and duties under this Agreement, including its obligation to submit payments in full, as set forth in the Installment Billing Schedule. Sponsor shall indemnify, defend and hold harmless Provider and University, and each of their parents, subsidiaries, affiliates, officers, trustees, employees and agents, from and against any and all claims, losses or damages (including reasonable attorneys' fees and expenses) arising or resulting from Provider's publishing Sponsorship Materials, or any parts thereof, in the form or format Sponsor (or its agent) provides, approves or requests.

<u>Compliance</u>. In connection with Sponsor's activities hereunder, during the Term, Sponsor shall comply with the policies, rules and regulations of University and any athletics conference to which University belongs (as Provider may provide Sponsor from time to time), as well as the National Collegiate Athletic Association's ("NCAA") constitution, bylaws and rules (publicly available at www.ncaa.org). Sponsor shall indemnify, defend and hold harmless Provider and University, and each of their parents, subsidiaries, affiliates, officers, trustees, employees and agents, from and against any and all claims, losses or damages (including reasonable attorneys' fees and expenses) arising or resulting from Sponsor's (or its agent's) breach or alleged breach of this section's provisions.

<u>Effect of Breach</u>. If Sponsor fails to make a payment by such payment's due date, as set forth in the Installment Billing Schedule (and fails to cure any such non-payment within ten (10) days after receiving from Provider written notice with respect thereto), then Provider reserves the right to suspend delivery (or provision) of Benefits to Sponsor and/or to terminate this Agreement, effective upon written notice from Provider to Sponsor. If Sponsor breaches the University Marks section (including, without limitation, any unauthorized use of University Marks) or the Compliance section, then Provider reserves the right to terminate this Agreement effective upon written notice from Provider to Sponsor. If Provider terminates this Agreement before the Term concludes due to Sponsor's uncured breach, then Sponsor will remain liable for all payments due under this Agreement whether accruing before or after such termination. Sponsor agrees and acknowledges that, in the event of such uncured breach, Provider will be a lost volume seller and, as such, will have no obligation to mitigate its damages hereunder.

<u>Cross-Default</u>. In the event of an uncured breach in any agreement other than this Agreement between Sponsor and Provider or any affiliate of Provider, Provider will have the right to terminate this Agreement effective upon written notice to Sponsor.

<u>Limitation of Liability</u>. Except for claims involving gross negligence, willful misconduct, or intellectual property infringement, in no event will either party be liable for any special, indirect, incidental, consequential, punitive or exemplary damages, including, but not limited to, lost profits, even if such party alleged to be liable has knowledge of the possibility of such damages, whether under contract, tort (including negligence), strict liability or any other theory of liability; provided, however, nothing shall limit Provider's right to seek full payment of the Sponsorship Fee (without any obligation to mitigate) due to Sponsor's material breach hereunder. Provider will not, under any circumstances, be liable for any amount in excess of the total Sponsorship Fee actually paid to Provider in the twelve (12) months prior to the date any claim is asserted.

<u>Unforeseen Events</u>. If, due to public emergency or necessity, epidemic or pandemic, legal restrictions, labor disputes, strikes, boycotts, acts of God or similar reasons, including, but not limited to, mechanical or technological breakdowns beyond its control and without its fault, Provider is unable to perform any of its obligations hereunder, then Provider will not be liable to Sponsor, except to the extent of providing Sponsor suitable mutually agreed upon Alternative Make-Good Benefits. Until such time as Alternative Make-Good Benefits are agreed upon, Sponsor will continue to pay the full Sponsorship Fee to Provider as set forth above. If the parties are unable to agree on Alternative Make-Good Benefits, then such disagreement will not be considered a breach of this Agreement and this Agreement will not terminate, but rather the Sponsorship Fee to be paid by Sponsor will be adjusted to reflect the Benefit(s) not available to Sponsor.

<u>Late Payments/Sales or Other Taxes</u>. All late payments are subject to a late payment fee of two percent (2%) per month or the highest rate allowed by law together with all costs and expenses of collection, including attorneys' fees and court costs. If any sales tax, use tax, gross receipts tax, service tax or other tax (other than Provider's income tax) is imposed in connection with any Benefits or payment hereunder, then Sponsor will pay such tax on or before the due date thereof and, if not otherwise paid, any unpaid amount thereof will be added to the invoice for the period that includes such due date.

<u>Assignment</u>. This Agreement is personal to the parties. Neither party shall sell, transfer or assign this Agreement, or any of such party's rights hereunder, without the other party's prior written approval, and no rights will devolve by operation of law or otherwise upon any party assignee, receiver, liquidator, trustee or other third party; provided, however, that either party may assign this Agreement to any person acquiring all or substantially all of the assignor's assets, and provided further that either party may enter into a collateral assignment and transfer all of its rights and remedies hereunder to any party providing secured financing to the assignor, so long as, in any such instance, such assignee party is in the same business industry as the assigning party. Any unauthorized assignment will be void and of no effect unless approved by the other party in writing. Subject to the foregoing, this Agreement will be binding upon any approved party assignee or successor, and this Agreement will inure to the benefit of each party, as well as its successors and permitted assigns.

<u>Notices</u>. All notices, requests, demands, claims, and other communications hereunder will be in writing. Any notice, request, demand, claim, or other communication hereunder shall be deemed duly given if (and then two business days after) it is sent by registered or certified mail, return receipt requested, postage prepaid, and addressed to the intended recipient as set forth below:

Notice to Sponsor:

Name: Digital Brands Group, Inc.

Attn: Hil Davis

Address: 4700 South Boyle Avenue, Vernon, CA 90058

E-Mail: hil@dstld.la

Notice to Provider:

Name: IMG College, LLC

Attn: General Manager

Address: 2601 Jess Neely Drive, Nashville, TN 37212

With a copy to:

Name: Learfield Communications/Buffalo Sports Properties

Attn: Legal Department

Address: 540 North Trade Street, Winston-Salem, NC 27101

<u>Miscellaneous</u>. This Agreement, including all attached exhibits and any related stock transfer agreement effecting the transfer of the consideration, (i) sets forth the parties' entire understanding with respect to its subject matter, (ii) supersedes all prior negotiations and agreements, whether written or oral, between the parties concerning such subject matter and (iii) may be modified or amended only by a written instrument each party signs. Each party represents and warrants to the other party (a) the individual signing this Agreement on its behalf is duly authorized to do so and (b) no representations have been made or relied upon other than those expressly provided for herein. Each party shall pay its own expenses, including the fees and disbursements to and of its counsel in connection with the negotiation, preparation and execution of this Agreement and the consummation of the transactions contemplated herein, except as otherwise provided for herein. This Agreement may be executed via delivery of a facsimile transmission or other commonly used electronic means (*e.g.*, via a PDF attachment) in one (1) or more counterpart, each of which will be deemed an original, but all of which, taken together, constitute one (1) and the same agreement. No party's agent, employee or other representative is empowered to alter any of this Agreement's terms unless via written instrument signed by the appropriate party's authorized officer or agent. A waiver or consent by either party must be given in writing and any waiver of any of this Agreement's terms or conditions in any instance will not be deemed or construed to be a waiver of such term or condition for the future, or of any subsequent breach thereof. The parties have participated jointly in the negotiation and drafting of this Agreement. In the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the parties and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship of any of the provisions of this Agreement. Any reference to a section or exhibit shall mean a section or exhibit hereof, unless the context otherwise requires. Any reference to any federal, state, local or foreign statute or law shall be deemed also to refer to all rules and regulations promulgated thereunder, unless the context requires otherwise. If any term or provision of this Agreement or the application thereof to any person or circumstance shall be deemed invalid, illegal or unenforceable to any extent or for any reason, such provision shall be severed from this Agreement and the remainder of this Agreement and the application thereof shall not be affected and shall be enforceable to the fullest extent permitted by law. As mutually agreed upon by the parties, a provision which is valid, legal and enforceable shall be substituted for the severed provision. The parties are independent contractors. Nothing in this Agreement shall be construed to constitute either party the agent of the other party and neither party shall represent to any third party that it has any right or authority to act as the agent for or otherwise to represent the other party. Notwithstanding the University Notice section, Provider may terminate this Agreement, effective immediately upon delivering to Sponsor written notice thereof, if Provider's University rights agreement is terminated for any reason; provided, however, Provider shall provide Sponsor a *pro rata* refund of any amounts paid for Benefits not yet received as of such effective termination date. This Agreement is governed by and construed in accordance with the laws of the state of Delaware, without giving effect to its conflict of law rules.

## Exhibit 10.5

**Exhibit 10.5**

![](ex10-5_001.jpg)

*Sponsor #:* KR220351

Contract #: 164-311237

Date: December 24, 2025

*Sponsor:*

**Digital Brands Group**

Attn: Hil Davis

4700 S Boyle Ave.

Los Angeles, CA 90058

*Bill To*:

**Digital Brands Group**

Attn: Hil Davis 4700 S Boyle Ave.

Los Angeles, CA 90058

This Marketing and Sponsorship Agreement ("Agreement"), effective as of the date set forth above, between "Digital Brands Group" Sponsor and CRIMSON TIDE SPORTS MARKETING, LLC ("Provider"), relates to sponsorship opportunities and specific inventory items at The University of Alabama, solely with respect to its athletics department ("University"). Provider, University's designated multi-media rights holder, appreciates Sponsor's commitment to support and sponsor University. The parties agree as follows:

*Benefits:* Each Contract Year (as defined below) during the Term (as defined below), Provider will provide Sponsor the benefits described on **<u>Exhibit A</u>** ("Benefits").

*Term*: 07/01/2025 through 06/30/2026

*Sponsorship Fee*:

---

| | |
|:---|:---|
| **Contract Year** | **Cash Amount** |
| 2025-2026 | $250,000.00 (Concert) |
| 2025-2026 | $30,000 (Post Season) |
| 2026-2027 | \*First right of refusal (Explained in Provision 4) |

---

*Additional Provisions:*

 

1. No
 agency commission(s) or fee(s) are included in the above Cash Amount(s). Sponsor is solely
 responsible for paying each such Cash Amount(s) pursuant to the below Installment Billing
 Schedule.

2. "Contract
 Year" means July 1 through June 30 each year during the Term.

3. The
 User (Live Nation) understands and acknowledges that the University maintains separate sponsorship
 arrangements through its third-party multimedia rights provider, Learfield. Accordingly,
 static Facility signage subject to such Learfield agreements shall not be obscured or removed,
 and Learfield sponsorship opportunities shall remain available inside and outside the Facility,
 provided that such opportunities do not materially interfere with the performance of the
 Headline Artist or any preceding support acts. Notwithstanding anything contained herein,
 University sponsorship shall not be used directly or indirectly to suggest that the Headline
 Artist, or any member thereof, endorses, uses or otherwise is associated with the product
 or services of any University sponsor. In addition, University sponsorship banners or any
 other signage shall not be located on, above, or near the stage

4. Sponsor
 has the first right of refusal to be the presenting for Bama Live starting with the 2026-2027,
 and will be given the opportunity to become promoter if approved by UA, UA Athletics and
 CTSM.

5. This
 Agreement is governed by the additional Terms and Conditions set forth on  **<u>Exhibit B</u>** .

6. <u>Equity Consideration</u> 

<u>DBGI Stock</u>. As partial consideration for Client's exclusive engagement and continued relationship, DBGI agrees to issue to Client $280,000 worth of common stock of Digital Brands Group, Inc. ("<u>Shares</u>") for this specific sponsorship package included as Addendum A and not for additional sponsorship packages during the Contract Year, for a total of $280,000, at no cost to Client.

<u>Vesting and Delivery</u>. The Shares shall vest immediately upon issuance. The number of Shares shall be based on the volume-weighted average price ("<u>VWAP</u>"). The Shares shall be registered by February 2, 2026, and shall be available for sale upon approval by the Securities Exchange Commission ("<u>SEC</u>"). DBGI shall be responsible for any trading fees related to the registration of the Shares.

<u>Make-Whole Guarantee</u>. The Shares shall include a guaranteed make-whole provision for the first fifteen (15) months to guarantee the total dollar value to Client. If the share price declines, DBGI shall issue either additional Shares, or cash to make up the difference. Such cash, as the case may be, or additional Shares shall be registered and made available for sale, subject to the approval of the SEC, and shall be delivered to the Client within ninety (90) days following each anniversary of the Effective Date, provided that Client continues to maintain sponsorship agreements with DBGI.

<u>Further Assurance</u>. All equity issued and registered under this Agreement shall be subject to applicable federal and state securities laws as well as Security and Exchange Commission (SEC) regulations. Each Party shall do and perform, or cause to be done and performed, all such further acts and things, and shall execute and deliver all such other agreements to effectuate the transfer of securities contemplated by this Agreement.

<u>No Ownership Conveyed.</u> The Consideration shall not be construed or interpreted to convey anything other than contract consideration hereunder and shall not convey any ownership or other interest of Client to DBGI.

**<u>INSTALLMENT BILLING SCHEDULE</u>**

---

| | |
|:---|:---|
| **Invoice Date** | **Invoice Amount** |
| 2/1/2026 | $280000 |

---

Invoices will be emailed from learfieldinvoicing@learfield.com, please add this as a safe sender in email. Sponsor may submit each payment by check, credit card (credit card payments are subject to a surcharge fee not to exceed three percent (3%) where applicable, excluding CO, CT and MA) or ACH/wire transfer. If Sponsor elects to pay via ACH/wire transfer, then Sponsor must send a remittance, identifying the applicable customer number and invoice number to ar@learfield.com. If Sponsor elects to pay by check, then Sponsor must send the check, together with a remittance, identifying the customer number and invoice number, to the following remittance address, unless or until Provider directs otherwise: LEARFIELD, c/o Learfield Communications, LLC, P.O. Box 843038, Kansas City, MO 64184-3038. If Sponsor elects to pay by credit card or ACH/wire transfer, then Sponsor must request applicable account information from Provider. **With respect to processing Sponsor's payment(s) hereunder, Provider will not engage with any third-party payment processor (*e.g.*, *Ariba*, *PayModeX*)**.

*Terms: Due Net Thirty (30) Days*

*Checks made payable to CRIMSON TIDE SPORTS MARKETING, LLC*

 

 

---

| | | |
|:---|:---|:---|
| **AGREED AND ACCEPTED:** | | |
| **Digital Brands Group** | **CRIMSON TIDE SPORTS MARKETING, LLC** | **CRIMSON TIDE SPORTS MARKETING, LLC** |
| By: | By: |  |
| Name: | Name: |  |
| Title: | Title: |  |
| Date: | Date: |  |
|  | **CRIMSON TIDE SPORTS MARKETING, LLC** | **CRIMSON TIDE SPORTS MARKETING, LLC** |
|  | By: | ![](ex10-5_002.jpg) |
|  | Name: |  |
|  | Title: |  |
|  | Date: |  |

---

*Thank you for your business!*

*For billing inquiries, please contact Provider's Office of Accounts Receivable at (336) 831-0737.*

 

 

**<u>Exhibit A</u>**

**<u>Exhibit B</u>**

**Terms and Conditions**

<u>University Marks</u>. To the extent Benefits include the right to make use of University's names, logos, trademarks, service marks, trade names or other identifying indicia ("University Marks"), Sponsor shall provide Provider, for prior review and approval, all proposed uses of University Marks and examples thereof. Sponsor shall use University Marks only (i) in the exact form, manner and context Provider approves in writing and (ii) as further detailed on **<u>Exhibit A</u>**. **Sponsor may not use University Marks in connection with the name, image or likeness ("NIL") of any current student athlete, unless otherwise set forth on <u>Exhibit A</u> and, then, only to the extent explicitly set forth thereon.** Sponsor must obtain all promotional premium products bearing University Marks from a Provider-approved licensed provider, which shall be responsible for assuring such products comply with all applicable University licensing requirements (including, but not limited to, compliance with applicable licensing-royalty payments).

Sponsor acknowledges University Marks are and will remain the exclusive property of University, which is the sole owner of University Marks and their associated goodwill, and Sponsor, by reason of this Agreement or otherwise, has not acquired any right, title, interest or ownership claim to them. Each of Sponsor's uses of University Marks, and any and all goodwill arising from each such use, inures solely to University's benefit.

<u>Insurance</u>. At all times during the Term, Sponsor shall carry (i) commercial general liability insurance (including, without limitation, premises-operations, broad-form property damage, products and completed operations, contractual liability, independent contractors and personal and advertising injury) with a minimum combined single limit for each occurrence of at least One Million Dollars ($1,000,000.00), a general aggregate of Two Million Dollars ($2,000,000.00) and a separate products-completed operations aggregate of Two Million Dollars ($2,000,000.00), (ii) commercial automobile liability insurance with a minimum combined single limit of at least One Million Dollars ($1,000,000.00) for each accident, (iii) workers' compensation insurance, as required by applicable law, (iv) employer's liability insurance with minimum limits of not less than One Million Dollars ($1,000,000.00) for each accident and One Million Dollars ($1,000,000.00) for disease coverage for each employee and policy and (v) umbrella liability insurance with a minimum combined single limit for each occurrence of at least Five Million Dollars ($5,000,000.00) and an aggregate of Five Million Dollars ($5,000,000.00). Each of Sponsor's automobile liability policy, general liability policy and umbrella liability policy is to (a) be written on a primary and non-contributory basis and (b) name as additional insureds Provider and its parent, subsidiary and affiliated companies, including their respective directors, officers, employees and agents. Under each policy listed above, a waiver of subrogation will be included in favor of Provider and its parent, subsidiary and affiliated companies, including their respective directors, officers, employees and agents. Sponsor will be responsible for paying any deductible or retention under its policies. Upon request, Sponsor shall furnish Provider certificates of insurance evidencing its compliance with this section's provisions.

<u>Benefits</u>. Unless otherwise specifically stated on **<u>Exhibit A</u>** or elsewhere in this Agreement, all Benefits are for the regular season only. If, for any reason other than Sponsor's fault, Provider is unable to provide Sponsor with any Benefit(s), then Provider will notify Sponsor and offer Sponsor make-good benefits in lieu of the Benefit(s) Provider is unable to provide Sponsor ("Alternative Make-Good Benefits"). Alternative Make-Good Benefits will not, however, include tickets, hospitality, catering or similar benefits that involve an out-of-pocket cost to Provider. Alternative Make-Good Benefits will be subject to Sponsor's approval, which approval will not be unreasonably withheld, delayed or conditioned. Until such time as Alternative Make-Good Benefits are agreed upon, Sponsor will continue to pay the full Sponsorship Fee to Provider as set forth above. If the parties are unable to agree on Alternative Make-Good Benefits, then such disagreement will not be considered a breach of this Agreement and this Agreement will not terminate, but rather the Sponsorship Fee to be paid by Sponsor will be adjusted to reflect the Benefit(s) not available to Sponsor.

<u>University Notice</u>. If Provider is advised by University that Provider no longer has the right to provide Sponsor all the Benefits ("University Notice"), then Provider will have the option to terminate this Agreement at the end of the Contract Year for which the University Notice is applicable, with no further liability or obligations of either party under this Agreement thereafter, except for payment of the Sponsorship Fee still owed by Sponsor at the time of termination. If the University Notice requires Provider to terminate this Agreement prior to the end of the then-current Contract Year for which the University Notice is applicable, then this Agreement will terminate upon Provider's written notice to Sponsor and Sponsor will (i) receive a *pro rata* refund of the Sponsorship Fee equal to the value of Benefits not yet received as a result of the termination or (ii) pay Provider for Benefits received but not yet paid for, but in no event will either party have any further liability or obligation to the other party under this Agreement. In the event of this Agreement's termination as a result of a University Notice, Sponsor will have no obligation to pay the Sponsorship Fee for the period after the effective termination date. Notwithstanding the foregoing, in lieu of this Agreement terminating because of a University Notice, Provider and Sponsor may negotiate for a period of thirty (30) days following Provider's receiving the University Notice in order to determine whether alternative benefits can be offered to Sponsor and, if offered, whether they are acceptable to Sponsor ("Alternative Benefits"). If Alternative Benefits are offered and accepted, then this Agreement will not terminate as a result of the University Notice but instead will remain in full force and effect with the Alternative Benefits. Notwithstanding any other provision herein, whether either party agrees to Alternative Benefits or an amendment to this Agreement is within the party's sole discretion.

<u>Preparation of Promotional/Sponsorship Materials</u>. Provider is responsible for providing publication space or spot-advertisement locations for Sponsor-prepared promotional/sponsorship recognitions or advertising. Advertising production, video or graphics production, talent charges and service charges, if any, are not covered under this Agreement and remain Sponsor's sole responsibility, but Sponsor can obtain from Provider any such services for an additional service fee. Sponsor is responsible for timely submitting to Provider its advertisements, promotional/sponsorship recognitions, graphics, LED designs, video-board features, Internet displays and/or any other creative materials, as applicable, for Benefits ("Sponsorship Materials"). Sponsorship Materials (whether provided by Sponsor or on its behalf) are subject to Provider's written approval, which approval will not constitute approval as to conformity with any federal, state or local laws or regulations. If, by the deadline date (which Provider will provide Sponsor), Provider has not received from Sponsor its applicable Sponsorship Materials for publication, distribution or display, or if, after the deadline date, Sponsor submits to Provider copy corrections of applicable Sponsorship Materials, then Provider will not be obligated to publish Sponsorship Materials (or corrected Sponsorship Materials, as the case may be). Provider's failure to publish Sponsorship Materials (or corrected Sponsorship Materials) due to Sponsor's failure to meet the deadline date, however, in no way will relieve Sponsor of any of its obligations and duties under this Agreement, including its obligation to submit payments in full, as set forth in the Installment Billing Schedule. Sponsor shall indemnify, defend and hold harmless Provider and University, and each of their parents, subsidiaries, affiliates, officers, trustees, employees and agents, from and against any and all claims, losses or damages (including reasonable attorneys' fees and expenses) arising or resulting from Provider's publishing Sponsorship Materials, or any parts thereof, in the form or format Sponsor (or its agent) provides, approves or requests.

<u>Compliance</u>. In connection with Sponsor's activities hereunder, during the Term, Sponsor shall comply with the policies, rules and regulations of University and any athletics conference to which University belongs (as Provider may provide Sponsor from time to time), as well as the National Collegiate Athletic Association's ("NCAA") constitution, bylaws and rules (publicly available at www.ncaa.org). Sponsor shall indemnify, defend and hold harmless Provider and University, and each of their parents, subsidiaries, affiliates, officers, trustees, employees and agents, from and against any and all claims, losses or damages (including reasonable attorneys' fees and expenses) arising or resulting from Sponsor's (or its agent's) breach or alleged breach of this section's provisions.

<u>Effect of Breach</u>. If Sponsor fails to make a payment by such payment's due date, as set forth in the Installment Billing Schedule (and fails to cure any such non-payment within ten (10) days after receiving from Provider written notice with respect thereto), then Provider reserves the right to suspend delivery (or provision) of Benefits to Sponsor and/or to terminate this Agreement, effective upon written notice from Provider to Sponsor. If Sponsor breaches the <u>University Marks</u> section (including, without limitation, any unauthorized use of University Marks) or the <u>Compliance</u> section, then Provider reserves the right to terminate this Agreement effective upon written notice from Provider to Sponsor. If Provider terminates this Agreement before the Term concludes due to Sponsor's uncured breach, then Sponsor will remain liable for all payments due under this Agreement whether accruing before or after such termination. Sponsor agrees and acknowledges that, in the event of such uncured breach, Provider will be a lost volume seller and, as such, will have no obligation to mitigate its damages hereunder.

<u>Cross-Default</u>. In the event of an uncured breach in any agreement other than this Agreement between Sponsor and Provider or any affiliate of Provider, Provider will have the right to terminate this Agreement effective upon written notice to Sponsor.

<u>Limitation of Liability</u>. In no event will either party be liable for any special, indirect, incidental, consequential, punitive or exemplary damages, including, but not limited to, lost profits, even if such party alleged to be liable has knowledge of the possibility of such damages, whether under contract, tort (including negligence), strict liability or any other theory of liability; provided, however, nothing shall limit Provider's right to seek full payment of the Sponsorship Fee (without any obligation to mitigate) due to Sponsor's material breach hereunder. Provider will not, under any circumstances, be liable for any amount in excess of the total Sponsorship Fee actually paid to Provider in the twelve (12) months prior to the date any claim is asserted.

<u>Unforeseen Events</u>. If, due to public emergency or necessity, epidemic or pandemic, legal restrictions, labor disputes, strikes, boycotts, acts of God or similar reasons, including, but not limited to, mechanical or technological breakdowns beyond its control and without its fault, Provider is unable to perform any of its obligations hereunder, then Provider will not be liable to Sponsor, except to the extent of providing Sponsor suitable mutually agreed upon Alternative Make-Good Benefits. Until such time as Alternative Make-Good Benefits are agreed upon, Sponsor will continue to pay the full Sponsorship Fee to Provider as set forth above. If the parties are unable to agree on Alternative Make-Good Benefits, then such disagreement will not be considered a breach of this Agreement and this Agreement will not terminate, but rather the Sponsorship Fee to be paid by Sponsor will be adjusted to reflect the Benefit(s) not available to Sponsor.

<u>Late Payments/Sales or Other Taxes</u>. All late payments are subject to a late payment fee of two percent (2%) per month or the highest rate allowed by law together with all costs and expenses of collection, including attorneys' fees and court costs. If any sales tax, use tax, gross receipts tax, service tax or other tax (other than Provider's income tax) is imposed in connection with any Benefits or payment hereunder, then Sponsor will pay such tax on or before the due date thereof and, if not otherwise paid, any unpaid amount thereof will be added to the invoice for the period that includes such due date.

<u>Assignment</u>. This Agreement is personal to Sponsor. Sponsor shall not sell, transfer or assign this Agreement, or any of Sponsor's rights hereunder, without Provider's prior written approval, and no rights will devolve by operation of law or otherwise upon any Sponsor assignee, receiver, liquidator, trustee or other third party. Any unauthorized assignment will be void and of no effect unless approved by Provider in writing. Subject to the foregoing, this Agreement will be binding upon any approved Sponsor assignee or successor, and this Agreement will inure to the benefit of Provider, its successors and permitted assigns.

<u>Miscellaneous</u>. This Agreement (i) sets forth the parties' entire understanding with respect to its subject matter, (ii) supersedes all prior negotiations and agreements, whether written or oral, between the parties concerning such subject matter and (iii) may be modified or amended only by a written instrument each party signs. Each party represents and warrants to the other party (a) the individual signing this Agreement on its behalf is duly authorized to do so and (b) no representations have been made or relied upon other than those expressly provided for herein. This Agreement may be executed via delivery of a facsimile transmission or other commonly used electronic means (*e.g.*, via a PDF attachment) in one (1) or more counterpart, each of which will be deemed an original, but all of which, taken together, constitute one (1) and the same agreement. No party's agent, employee or other representative is empowered to alter any of this Agreement's terms unless via written instrument signed by the appropriate party's authorized officer or agent. A waiver by either party of any of this Agreement's terms or conditions in any instance will not be deemed or construed to be a waiver of such term or condition for the future, or of any subsequent breach thereof. Notwithstanding the <u>University Notice</u> section, Provider may terminate this Agreement, effective immediately upon delivering to Sponsor written notice thereof, if Provider's University rights agreement is terminated for any reason; provided, however, Provider shall provide Sponsor a *pro rata* refund of any amounts paid for Benefits not yet received as of such effective termination date. This Agreement is governed by and construed in accordance with the laws of the state of Texas, without giving effect to its conflict of law rules.

## Exhibit 23.1

**Exhibit 23.1**

<u>Consent of Independent Re</u>gi<u>stered Public Accountin</u>g <u>Firm</u>

Digital Brands Group, Inc.

Austin, Texas

We hereby consent to the incorporation by reference in this Registration Statement on Form S-3 (the "Registration Statement") of Digital Brands Group, Inc. (the "Company"), to be filed on or about May 5, 2026, of our report dated April 9, 2026, with respect to the consolidated balance sheets of the Company as of December 31, 2024 and the related consolidated statements of operations, stockholders' deficit, and cash flows for the year then ended. Our report includes an explanatory paragraph regarding substantial doubt about the Company's ability to continue as a going concern.

We also consent to the reference to our Firm under the caption "Experts" in this Registration Statement.

/s/ *Macias, Gini and O'Connell LLP*

Irvine, California

May 5, 2026

## Exhibit 23.2

**Exhibit 23.2**

**Consent of Independent Registered Public Accounting Firm**

We consent to the incorporation by reference in this Registration Statement on Form S-3, of our report dated April 15, 2026, related to the consolidated financial statements of Digital Brands Group, Inc. as of and for the year ended December 31, 2025, included in its Report on Form 10-K. We also consent to the reference to us under the heading "Experts" in such Registration Statement.

*/s/ dbbmckennon*

 

San Diego, California

May 5, 2026

## Ex-Filing

?xml version='1.0' encoding='ASCII'? EX-FILING FEES

---

| |
|:---|
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Calculation of Filing Fee Tables**  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **S-3**  |
| &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Digital Brands Group, Inc.**  |

---

---

| | | | | | | | | | |
|:---|:---|:---|:---|:---|:---|:---|:---|:---|:---|
| | | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Security Type**  | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Security Class Title**  | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Fee Calculation or Carry Forward Rule**  | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Amount Registered**  | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Proposed Maximum Offering Price Per Unit**  | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Maximum Aggregate Offering Price**  | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Fee Rate**  | &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Amount of Registration Fee**  |
| **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** | **Newly Registered Securities** |
| Fees to be Paid | 1 | Equity | Common Stock, par value $0.0001 per share | Other | 10726009 | $1.255 | $13461141.29 | 0.0001381 | $1858.98 |
| Fees Previously Paid |  |  |  |  |  |  |  |  |  |
| **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** | **Carry Forward Securities** |
| Carry Forward Securities |  |  |  |  |  |  |  |  |  |
|  |  |  | Total Offering Amounts: | Total Offering Amounts: | Total Offering Amounts: |  | $13461141.29  |  | $1858.98  |
|  |  |  | Total Fees Previously Paid:  | Total Fees Previously Paid:  | Total Fees Previously Paid:  |  |  |  | $0.00  |
|  |  |  | Total Fee Offsets:  | Total Fee Offsets:  | Total Fee Offsets:  |  |  |  | $0.00  |
|  |  |  | Net Fee Due:  | Net Fee Due:  | Net Fee Due:  |  |  |  | $1858.98  |

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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; **Offering Note** <br>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <sup>1</sup> (1) The shares of common stock, par value $0.0001 per share (the "Common Stock") of Digital Brands Group, Inc. (the 'Registrant') will be offered for resale by the Selling Stockholders pursuant to the prospectus contained herein. Pursuant to Rule 416 under the Securities Act of 1933, as amended (the "Securities Act"), this registration statement also covers any additional number of shares of Common Stock issuable upon stock splits, stock dividends, or other distribution, recapitalization or similar events with respect to the shares of Common Stock being registered pursuant to this registration statement. (2) This registration statement registers the resale by the Selling Stockholders of up to an aggregate of 10,726,009 shares of Common Stock issued by the Registrant pursuant to the Selling Stockholders' Agreements. (3) Estimated solely for the purpose of computing the amount of the registration fee pursuant to Rule 457(c) of the Securities Act, based upon the average of the high and low prices for a share of Common Stock as reported on the Nasdaq Capital Market on May 4, 2026, which date is a date within five business days of the filing of the registration statement for the registration of the securities listed in the table above.

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| |
|:---|
| |
| **Rules 457(b) and 0-11(a)(2)** |
| Fee Offset Claims |
| Fee Offset Sources |
| **Rule 457(p)** |
| Fee Offset Claims |
| Fee Offset Sources |

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