# EDGAR Filing Document

**Accession Number:** 0001907085
**File Stem:** 0000000000-23-002686
**Filing Date:** 2023-3
**Character Count:** 11391
**Document Hash:** d04f06df22886499ba02750725448863
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0000000000-23-002686.hdr.sgml**: 20230815

**ACCESSION NUMBER**: 0000000000-23-002686

**CONFORMED SUBMISSION TYPE**: UPLOAD

**PUBLIC DOCUMENT COUNT**: 2

**FILED AS OF DATE**: 20230317

**FILED FOR**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Oddity Tech Ltd
- **CENTRAL INDEX KEY:** 0001907085
- **STANDARD INDUSTRIAL CLASSIFICATION:** PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS [2844]
- **IRS NUMBER:** 000000000
- **STATE OF INCORPORATION:** L3
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** UPLOAD

**BUSINESS ADDRESS:**
- **STREET 1:** 8 HAHARASH
- **CITY:** TEL AVIV-JAFFA
- **STATE:** L3
- **ZIP:** 6761304
- **BUSINESS PHONE:** (551) 751-7495

**MAIL ADDRESS:**
- **STREET 1:** 8 HAHARASH
- **CITY:** TEL AVIV-JAFFA
- **STATE:** L3
- **ZIP:** 6761304
**PUBLIC REFERENCE ACCESSION NUMBER**: 0001104659-22-010349

## Text-Extract

```

United States securities and exchange commission logo

                              March 17, 2023

       Oran Holtzman
       Chief Executive Officer
       ODDITY Tech Ltd.
       8 Haharash Street
       Tel Aviv-Jaffa, 6761304, Israel

                                                        Re: ODDITY Tech Ltd.
                                                            Amendment No. 5 to
Draft Registration Statement on Form F-1
                                                            Submitted February
23, 2023
                                                            CIK No. 0001907085

       Dear Oran Holtzman:

             We have reviewed your amended draft registration statement and
have the following
       comments. In some of our comments, we may ask you to provide us with
information so we
       may better understand your disclosure.

              Please respond to this letter by providing the requested
information and either submitting
       an amended draft registration statement or publicly filing your
registration statement on
       EDGAR. If you do not believe our comments apply to your facts and
circumstances or do not
       believe an amendment is appropriate, please tell us why in your
response.

             After reviewing the information you provide in response to these
comments and your
       amended draft registration statement or filed registration statement, we
may have additional
       comments.

       Amendment No. 5 to Draft Registration Statement on Form F-1

       Prospectus Summary
       Who We Are, page 1

   1.                                                   We note your claim here
and elsewhere that you are transforming the global beauty and
                                                        wellness market as well
as your statement that your brands and services "innovate and
                                                        disrupt" this market.
Please revise to provide the bases for these statements and to explain
                                                        how your brands are
transforming, and have innovated and disrupted, the global beauty
                                                        and wellness market. In
that regard, we note your statement elsewhere that IL MAKIAGE
                                                        comprises less than 2%
of the total beauty market in the United States. To the extent these
                                                        claims are
aspirational, please so state.
 Oran Holtzman
FirstName  LastNameOran Holtzman
ODDITY Tech    Ltd.
Comapany
March      NameODDITY Tech Ltd.
       17, 2023
March2 17, 2023 Page 2
Page
FirstName LastName
2.       We note your statement that you believe SpoiledChild is one of the
most successful direct-
         to-consumer brand launches to date based on its rapid revenue scaling
in its first 12
         months. Please revise the Prospectus Summary, where appropriate, to
disclose
         SpoiledChild's revenues.
Key Operating Measure, page 86

3.       We have considered your response to comment 3 and it appears your
metric Order
         billings, as currently presented, is not appropriate.
4.       Please tell us why each of the following are not considered to be key
operating measures
         or metrics:
             net revenue repeat purchase rate,
             average order value,
             net revenue from unpaid sources and paid sources, and
             number of active customers.

         To the extent that an existing regulatory disclosure framework does
not exist for the above
         measures, such as the guidance relating to Non-GAAP, please include
the following
         additional disclosures for all key operating measures or metrics
disclosed in the filing:
             a clear definition of the metric and how it is calculated,
             the reasons why the metric is useful to investors,
             how management uses the metric, and
             whether there are estimates or assumptions underlying the metric
or its calculation,
             and if so, whether disclosure of these estimates or assumptions is
necessary.
Non-GAAP Financial Measures, page 87

5.       Please revise to present your discussion of Non-GAAP Financial
Measures, which begins
         on page 86, to follow your discussion of Results of Operations, which
begins on page 89.
Business
Loyal Customer Behavior, page 112

6.       We note your disclosure on page 112 stating that your
"technology-powered, data-centric
         model" has the "additional benefit of increasing [y]our hit rate of
success and derisking
         downside potential of every dollar of capital [you] deploy." Please
revise your disclosure
         to quantify how your model has allowed you to achieve these
objectives. To the extent
         this statement is based on management's belief, please so state.
Oddity Tech Ltd. and its Subsidiaries
Consolidated Financial Statements
Note 16- Subsequent Events, page F-28

7.       We are continuing to evaluate your response to prior comment 4
relating to the digital
         securities.
 Oran Holtzman
ODDITY Tech Ltd.
March 17, 2023
Page 3

       You may contact Sasha Parikh at 202-551-3627 or Mary Mast at
202-551-3613 if you
have questions regarding comments on the financial statements and related
matters. Please
contact Josh Gorsky at 202-551-7836 or Alan Campbell at 202-551-4224 with any
other
questions.

                                                         Sincerely,

FirstName LastNameOran Holtzman                          Division of
Corporation Finance
                                                         Office of Industrial
Applications and
Comapany NameODDITY Tech Ltd.
                                                         Services
March 17, 2023 Page 3
cc:       Alison Haggerty
FirstName LastName

```

### Attached PDF Documents

**Attachment 1:** `filename1`

![img-0.jpeg](img-0.jpeg)

CORPORATION FINANCE

# UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
WASHINGTON, D.C. 20549

March 17, 2023

Oran Holtzman  
Chief Executive Officer  
ODDITY Tech Ltd.  
8 Haharash Street  
Tel Aviv-Jaffa, 6761304, Israel

**Re: ODDITY Tech Ltd.**

**Amendment No. 5 to Draft Registration Statement on Form F-1**

**Submitted February 23, 2023**

**CIK No. 0001907085**

Dear Oran Holtzman:

We have reviewed your amended draft registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by providing the requested information and either submitting an amended draft registration statement or publicly filing your registration statement on EDGAR. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing the information you provide in response to these comments and your amended draft registration statement or filed registration statement, we may have additional comments.

Amendment No. 5 to Draft Registration Statement on Form F-1

Prospectus Summary

Who We Are, page 1

1. We note your claim here and elsewhere that you are transforming the global beauty and wellness market as well as your statement that your brands and services 'innovate and disrupt' this market. Please revise to provide the bases for these statements and to explain how your brands are transforming, and have innovated and disrupted, the global beauty and wellness market. In that regard, we note your statement elsewhere that IL MAKIAGE comprises less than 2% of the total beauty market in the United States. To the extent these claims are aspirational, please so state.

Oran Holtzman
ODDITY Tech Ltd.
March 17, 2023
Page 2

2. We note your statement that you believe SpoiledChild is one of the most successful direct-to-consumer brand launches to date based on its rapid revenue scaling in its first 12 months. Please revise the Prospectus Summary, where appropriate, to disclose SpoiledChild's revenues.

Key Operating Measure, page 86

3. We have considered your response to comment 3 and it appears your metric Order billings, as currently presented, is not appropriate.

4. Please tell us why each of the following are not considered to be key operating measures or metrics:
- net revenue repeat purchase rate,
- average order value,
- net revenue from unpaid sources and paid sources, and
- number of active customers.

To the extent that an existing regulatory disclosure framework does not exist for the above measures, such as the guidance relating to Non-GAAP, please include the following additional disclosures for all key operating measures or metrics disclosed in the filing:

- a clear definition of the metric and how it is calculated,
- the reasons why the metric is useful to investors,
- how management uses the metric, and
- whether there are estimates or assumptions underlying the metric or its calculation, and if so, whether disclosure of these estimates or assumptions is necessary.

Non-GAAP Financial Measures, page 87

5. Please revise to present your discussion of Non-GAAP Financial Measures, which begins on page 86, to follow your discussion of Results of Operations, which begins on page 89.

Business

Loyal Customer Behavior, page 112

6. We note your disclosure on page 112 stating that your "technology-powered, data-centric model" has the "additional benefit of increasing [y]our hit rate of success and derisking downside potential of every dollar of capital [you] deploy." Please revise your disclosure to quantify how your model has allowed you to achieve these objectives. To the extent this statement is based on management's belief, please so state.

Oddity Tech Ltd. and its Subsidiaries

Consolidated Financial Statements

Note 16- Subsequent Events, page F-28

7. We are continuing to evaluate your response to prior comment 4 relating to the digital securities.

Oran Holtzman
ODDITY Tech Ltd.
March 17, 2023
Page 3

You may contact Sasha Parikh at 202-551-3627 or Mary Mast at 202-551-3613 if you have questions regarding comments on the financial statements and related matters. Please contact Josh Gorsky at 202-551-7836 or Alan Campbell at 202-551-4224 with any other questions.

Sincerely,

Division of Corporation Finance
Office of Industrial Applications and
Services

cc: Alison Haggerty