# EDGAR Filing Document

**Accession Number:** 0001825349
**File Stem:** 0001213900-25-068418
**Filing Date:** 2025-7
**Character Count:** 15265
**Document Hash:** 3373fb71a3811f7cdfb713eaccbea9e8
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001213900-25-068418.hdr.sgml**: 20250729

**ACCESSION NUMBER**: 0001213900-25-068418

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 3

**CONFORMED PERIOD OF REPORT**: 20250729

**FILED AS OF DATE**: 20250729

**DATE AS OF CHANGE**: 20250729

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Chanson International Holding
- **CENTRAL INDEX KEY:** 0001825349
- **STANDARD INDUSTRIAL CLASSIFICATION:** FOOD & KINDRED PRODUCTS [2000]
- **ORGANIZATION NAME:** 04 Manufacturing
- **EIN:** 000000000
- **STATE OF INCORPORATION:** E9
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-41663
- **FILM NUMBER:** 251157474

**BUSINESS ADDRESS:**
- **STREET 1:** B9 XINJIANG CHUANGBO ZHIGU INDUSTRIAL PK
- **STREET 2:** NO.100 GUANGYUAN ROAD SHUIMOGOU DISTRICT
- **CITY:** URUMQI, XINJIANG
- **STATE:** F4
- **ZIP:** 830017
- **BUSINESS PHONE:** 86-0991-2302709

**MAIL ADDRESS:**
- **STREET 1:** B9 XINJIANG CHUANGBO ZHIGU INDUSTRIAL PK
- **STREET 2:** NO.100 GUANGYUAN ROAD SHUIMOGOU DISTRICT
- **CITY:** URUMQI, XINJIANG
- **STATE:** F4
- **ZIP:** 830017

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** RON Holding Ltd
- **DATE OF NAME CHANGE:** 20200918

**UNITED STATES**

**SECURITIES AND EXCHANGE COMMISSION**

**Washington, D.C. 20549**

**FORM 6-K**

**REPORT OF FOREIGN PRIVATE ISSUER**

**PURSUANT TO RULE 13a-16 OR 15d-16**

**UNDER THE SECURITIES EXCHANGE ACT OF 1934**

**For the month of July 2025**

**Commission File Number: 001-41663**

**Chanson International Holding**

**B9 Xinjiang Chuangbo Zhigu Industrial Park**

**No. 100 Guangyuan Road, Shuimogou District**

**Urumqi, Xinjiang, China**

**(Address of principal executive office)**

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F ☒ Form 40-F ☐

On July 25, 2025, Mr. Jin Wang resigned as a member of the Board of Directors (the "Board") of Chanson International Holding (the "Company"), effective immediately. His resignation was due to his other commitments. There were no disagreements between Mr. Wang and either the Board or the Company. Before the resignation, Mr. Wang served as an independent director and was not a member of the nomination and corporate governance committee, the audit committee or the compensation committee at the time of his resignation.

On July 22, 2025, and July 24, 2025, the Company issued press releases about its new store openings and livestreaming and same-day delivery services. Copies of the press releases are attached as Exhibit 99.1 and 99.2 to this report.

---

| | |
|:---|:---|
| **Exhibit No.** | **Description** |
| 99.1 | [Press Release, "Chanson International Holding Deepens Tourism Market Footprint with New Stores in Urumqi Grand Bazaar and Kashgar Old City" dated July 22, 2025](ea025057501ex99-1_chanson.htm) |
| 99.2 | [Press Release, "Chanson International Realized Significant Growth with Livestreaming and Same-City Delivery Strategy" dated July 24, 2025](ea025057501ex99-2_chanson.htm) |

---

**SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

---

| | | |
|:---|:---|:---|
|  | **Chanson International Holding** | **Chanson International Holding** |
| Date: July 29, 2025 | By: | */s/ Gang Li* |
|  | Name: | Gang Li |
|  | Title: | Chief Executive Officer, Director, and<br> Chairman of the Board of Directors |

---

## Exhibit 99.1

**Exhibit 99.1**

**Chanson International Holding Deepens Tourism Market Footprint with New Stores in Urumqi Grand Bazaar and Kashgar Old City**

URUMQI, China, July 22, 2025 (GLOBE NEWSWIRE) -- Chanson International Holding (Nasdaq: CHSN) (the "Company" or "Chanson"), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced the opening of two new stores in Xinjiang's most iconic tourist destinations: the International Grand Bazaar in Urumqi and the historic Old City of Kashgar. These new openings mark a significant milestone in Chanson's ongoing strategy to integrate culinary excellence with cultural tourism, deepening the brand's presence in tourist destinations in Xingjiang.

Strategically situated in the heart of Urumqi's International Grand Bazaar or Urumqi Grand Bazaar—a representation of regional heritage that recently recorded a high single-day peak of visitors—the new store features traditional kiln-fired ovens, offering customers an artisanal baking experience. The store is designed to fit into vibrant and multicultural atmosphere of the Urumqi Grand Bazaar, seamlessly blending modern culinary experiences with its distinctive architectural and cultural identity.

The other new store, the Kashgar Old City store, is located in the central commercial district of the Old City of Kashgar, which is known for its historical significance and rich cultural legacy. The store's design preserves the architectural integrity of the surrounding area while incorporating modern baking elements, creating a refined environment where customers may enjoy Chanson's signature offerings amidst the ambiance of one of China's most iconic heritage destinations.

Chanson's commitment to innovation and quality remains at the core of its operations. In addition to its classic selection of offerings, the new stores will launch new regional specialties inspired by local ingredients and traditions. A series of limited-time offers and promotional activities will accompany the openings, designed to attract and encourage tourists to visit, taste, and shop.

Mr. Gang Li, Chairman of the Board of Directors and Chief Executive Officer of Chanson, commented, "As Xinjiang has emerged as among China's fastest-growing tourism markets and with the recent launch of Tianshan International Airport, we anticipate increasing demand for elevated food experiences in key scenic destinations. Our new openings in Urumqi Grand Bazaar and Kashgar Old City reflects our belief that high-quality bakery products can enhance the travel experience. We are proud to contribute to the cultural and commercial vibrancy of these iconic regions."

Mr. Li continued, "Looking ahead, Chanson plans to continue to explore strategic opportunities in premier tourist destinations across China. We are striving to establish ourselves as a benchmark for premium bakery and café experiences in the travel and leisure industry. Through strategic expansion and product innovation, we remain focused on driving sustainable growth and creating enduring value for our shareholders."

**About Chanson International Holding**

Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 60 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson's dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company's website: http://ir.chanson-international.net/.

**Forward-Looking Statements**

Certain statements in this announcement are forward-looking statements, including, but not limited to, the Company's proposed offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC.

**For investor and media inquiries, please contact:**

**Chanson International Holding**

Investor Relations Department

Email: IR@chansoninternational.com

**Ascent Investor Relations LLC**

Tina Xiao

Phone: +1-646-932-7242

Email: investors@ascent-ir.com

## Exhibit 99.2

**Exhibit 99.2**

**Chanson International Realized Significant Growth with Livestreaming and Same-City Delivery Strategy**

URUMQI, China, July 24, 2025 (GLOBE NEWSWIRE) -- Chanson International Holding (Nasdaq: CHSN) (the "Company" or "Chanson"), a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States, today announced that its "baking + same-city delivery" and "livestream + interaction" strategy has realized significant growth in online sales. This initiative marks a promising start in Chanson's expansion in online markets.

In 2024, the Company launched its channel on Douyin, China's sister app to TikTok, to integrate its core advantage in "fresh baking" with the convenience of same-city instant delivery services by leveraging its network of 60 offline stores.

Unlike traditional e-commerce, which relies on static images and text, Chanson's own livestream studio brings real-time visuals from each store's kitchen, prep station, and scullery. Viewers can watch the sheen of dough being kneaded, bread rising in the oven, and intricate cream decorating - all captured in high definition with professional lighting. It provides viewers with easy access to craftsmanship and freshness throughout the process.

During each livestream, hosts not only showcase product details but also answer real-time inquiries, such as requests for low-sugar options or customized cake sizes, and launch interactive promotions. According to livestreaming data that is available to Chanson, average viewer watch time has increased from 2 minutes to 8 minutes, with engagement rates consistently above 30%.

To convert livestream traffic into sales, Chanson introduced exclusive livestream bundles, including a discounted breakfast set and a group afternoon tea offer. These are promoted with urgency-driven slogans like "made today" and "delivered within one hour within 3 kilometers" through Douyin's shopping cart.

Mr. Gang Li, Chairman of the Board and CEO of Chanson, commented, "Freshness and convenience are at the heart of what baking consumers value most. Our livestream strategy brings the aroma and activity of our kitchens online, creating a multisensory, interactive shopping experience supported by real-time local delivery. We plan to continue refining our livestream schedules to match peak hours, and to launch special themed events, such as low-sugar cake features on Mother's Day or cartoon bread promotions on Children's Day."

Mr. Li added, "From 'window displays' to 'livestream interaction,' and from 'in-store purchases' to 'same-city instant delivery,' we are developing an offline-online integrated model. By centering on product freshness, leveraging immersive visual content, and ensuring a seamless local service experience, we believe this strategy will distinguish Chanson in a competitive marketplace and position our business for its next phase of growth."

**About Chanson International Holding**

Founded in 2009, Chanson International Holding is a provider of bakery, seasonal, and beverage products through its chain stores in China and the United States. Headquartered in Urumqi, China, Chanson directly operates stores in Xinjiang, China and New York, United States. Chanson currently manages 60 stores in China, and 3 stores in New York City while selling on digital platforms and third-party online food ordering platforms. Chanson offers not only packaged bakery products but also made-in-store pastries and eat-in services, serving freshly prepared bakery products and extensive beverage products. Chanson aims to make healthy, nutritious, and ready-to-eat food through advanced facilities based on in-depth industry research, while creating a comfortable and distinguishable store environment for customers. Chanson's dedicated and highly-experienced product development teams constantly create new products that reflect market trends to meet customer demand. For more information, please visit the Company's website: http://ir.chanson-international.net/.

**Forward-Looking Statements**

Certain statements in this announcement are forward-looking statements, including, but not limited to, the Company's proposed offering. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC.

**For investor and media inquiries, please contact:**

**Chanson International Holding**

Investor Relations Department

Email: IR@chansoninternational.com

**Ascent Investor Relations LLC**

Tina Xiao

Phone: +1-646-932-7242

Email: investors@ascent-ir.com