# EDGAR Filing Document

**Accession Number:** 0001802224
**File Stem:** 0001576151-23-000004
**Filing Date:** 2023-2
**Character Count:** 14348
**Document Hash:** d153e4b64f6e3a4bb31b384b0e9573a9
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001576151-23-000004.hdr.sgml**: 20230210

**ACCESSION NUMBER**: 0001576151-23-000004

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230210

**DATE AS OF CHANGE**: 20230210

**EFFECTIVENESS DATE**: 20230210

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** JSF Financial, LLC
- **CENTRAL INDEX KEY:** 0001802224
- **IRS NUMBER:** 954567899
- **STATE OF INCORPORATION:** CA
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19902
- **FILM NUMBER:** 23612957

**BUSINESS ADDRESS:**
- **STREET 1:** 6300 WILSHIRE BOULEVARD
- **STREET 2:** SUITE 700
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90048
- **BUSINESS PHONE:** 323-866-0833

**MAIL ADDRESS:**
- **STREET 1:** 6300 WILSHIRE BOULEVARD
- **STREET 2:** SUITE 700
- **CITY:** LOS ANGELES
- **STATE:** CA
- **ZIP:** 90048

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** JSF Financial LLC<br>**Address:** 6300 WILSHIRE BOULEVARD<br>SUITE 700<br>LOS ANGELES, CA 90048

**Form 13F File Number:** 028-19902

**CRD Number (if applicable):** 000114025

**SEC File Number (if applicable):** 801-71250

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Shari Fishman<br>**Title:** Chief Compliance Officer<br>**Phone:** 323-866-0833

**Signature, Place, and Date of Signing:**

Shari Fishman  Los Angeles, CA  02-10-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 111

**Form 13F Information Table Value Total:** $267572239

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ISHARES TR | CORE S ETF | 464287200 |  | 39799357 | 103588 | SH |  | SOLE |  | 0 | 0 | 103588 |
| ISHARES TR | CORE MSCI EAFE | 46432F842 |  | 17095969 | 277352 | SH |  | SOLE |  | 0 | 0 | 277352 |
| SELECT SECTOR SPDR TR | TECHNOLOGY | 81369Y803 |  | 14445193 | 116082 | SH |  | SOLE |  | 0 | 0 | 116082 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 12181257 | 120846 | SH |  | SOLE |  | 0 | 0 | 120846 |
| ISHARES TR | S MC 400GR ETF | 464287606 |  | 11626227 | 170223 | SH |  | SOLE |  | 0 | 0 | 170223 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 10035067 | 41486 | SH |  | SOLE |  | 0 | 0 | 41486 |
| APPLE INC | COM | 037833100 |  | 9617636 | 74022 | SH |  | SOLE |  | 0 | 0 | 74022 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 8722831 | 60128 | SH |  | SOLE |  | 0 | 0 | 60128 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 8576037 | 32207 | SH |  | SOLE |  | 0 | 0 | 32207 |
| ISHARES TR | 0-5 YR TIPS ETF | 46429B747 |  | 7900535 | 81482 | SH |  | SOLE |  | 0 | 0 | 81482 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 7677244 | 90534 | SH |  | SOLE |  | 0 | 0 | 90534 |
| ISHARES TR | FLTG RATE NT ETF | 46429B655 |  | 6701938 | 133160 | SH |  | SOLE |  | 0 | 0 | 133160 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 6292154 | 166020 | SH |  | SOLE |  | 0 | 0 | 166020 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 6041779 | 63840 | SH |  | SOLE |  | 0 | 0 | 63840 |
| DOUBLEVERIFY HLDGS INC | COM | 25862V105 |  | 6017369 | 274015 | SH |  | SOLE |  | 0 | 0 | 274015 |
| ISHARES TR | SP SMCP600VL ETF | 464287879 |  | 5908248 | 64705 | SH |  | SOLE |  | 0 | 0 | 64705 |
| ISHARES TR | RUS MID CAP ETF | 464287499 |  | 4647035 | 68896 | SH |  | SOLE |  | 0 | 0 | 68896 |
| ISHARES TR | RUS 1000 GRW ETF | 464287614 |  | 3993321 | 18639 | SH |  | SOLE |  | 0 | 0 | 18639 |
| ISHARES TR | U.S. REAL ES ETF | 464287739 |  | 3686466 | 43787 | SH |  | SOLE |  | 0 | 0 | 43787 |
| MICROSOFT CORP | COM | 594918104 |  | 3469465 | 14467 | SH |  | SOLE |  | 0 | 0 | 14467 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 3427514 | 32482 | SH |  | SOLE |  | 0 | 0 | 32482 |
| BRAZE INC | COM CL A | 10576N102 |  | 3303444 | 121094 | SH |  | SOLE |  | 0 | 0 | 121094 |
| ISHARES TR | RUS TP200 GR ETF | 464289438 |  | 2897660 | 24041 | SH |  | SOLE |  | 0 | 0 | 24041 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 2877026 | 63962 | SH |  | SOLE |  | 0 | 0 | 63962 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 2600629 | 8419 | SH |  | SOLE |  | 0 | 0 | 8419 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 2485522 | 53223 | SH |  | SOLE |  | 0 | 0 | 53223 |
| DISNEY WALT CO | COM | 254687106 |  | 2223891 | 25597 | SH |  | SOLE |  | 0 | 0 | 25597 |
| AMAZON COM INC | COM | 023135106 |  | 2069676 | 24639 | SH |  | SOLE |  | 0 | 0 | 24639 |
| ISHARES TR | S SML 600 GWT | 464287887 |  | 1973857 | 18265 | SH |  | SOLE |  | 0 | 0 | 18265 |
| ISHARES TR | TIPS BD ETF | 464287176 |  | 1740400 | 16351 | SH |  | SOLE |  | 0 | 0 | 16351 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 1699133 | 19258 | SH |  | SOLE |  | 0 | 0 | 19258 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 1596248 | 4174 | SH |  | SOLE |  | 0 | 0 | 4174 |
| JPMORGAN CHASE  CO | COM | 46625H100 |  | 1420895 | 10596 | SH |  | SOLE |  | 0 | 0 | 10596 |
| ISHARES TR | CORE HIGH DV ETF | 46429B663 |  | 1415079 | 13575 | SH |  | SOLE |  | 0 | 0 | 13575 |
| SELECT SECTOR SPDR TR | SBI HEALTHCARE | 81369Y209 |  | 1135940 | 8362 | SH |  | SOLE |  | 0 | 0 | 8362 |
| ISHARES TR | RUSSELL 2000 ETF | 464287655 |  | 1135487 | 6512 | SH |  | SOLE |  | 0 | 0 | 6512 |
| MERCK  CO INC | COM | 58933Y105 |  | 1105017 | 9960 | SH |  | SOLE |  | 0 | 0 | 9960 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 1071373 | 6065 | SH |  | SOLE |  | 0 | 0 | 6065 |
| AT INC | COM | 00206R102 |  | 1058652 | 57504 | SH |  | SOLE |  | 0 | 0 | 57504 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 1019059 | 6724 | SH |  | SOLE |  | 0 | 0 | 6724 |
| ISHARES TR | RUS MDCP VAL ETF | 464287473 |  | 994693 | 9443 | SH |  | SOLE |  | 0 | 0 | 9443 |
| UNITEDHEALTH GROUP INC | COM | 91324P102 |  | 971430 | 1832 | SH |  | SOLE |  | 0 | 0 | 1832 |
| ISHARES TR | MSCI EAFE ETF | 464287465 |  | 965780 | 14713 | SH |  | SOLE |  | 0 | 0 | 14713 |
| SELECT SECTOR SPDR TR | FINANCIAL | 81369Y605 |  | 918591 | 26859 | SH |  | SOLE |  | 0 | 0 | 26859 |
| FIDELITY COVINGTON TRUST | MSCI INFO TECH I | 316092808 |  | 902356 | 9548 | SH |  | SOLE |  | 0 | 0 | 9548 |
| COSTCO WHSL CORP NEW | COM | 22160K105 |  | 814873 | 1785 | SH |  | SOLE |  | 0 | 0 | 1785 |
| MCDONALDS CORP | COM | 580135101 |  | 803091 | 3047 | SH |  | SOLE |  | 0 | 0 | 3047 |
| VISA INC | COM CL A | 92826C839 |  | 764293 | 3679 | SH |  | SOLE |  | 0 | 0 | 3679 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 737879 | 8316 | SH |  | SOLE |  | 0 | 0 | 8316 |
| SELECT SECTOR SPDR TR | ENERGY | 81369Y506 |  | 733928 | 8391 | SH |  | SOLE |  | 0 | 0 | 8391 |
| CIGNA CORP NEW | COM | 125523100 |  | 719061 | 2170 | SH |  | SOLE |  | 0 | 0 | 2170 |
| PFIZER INC | COM | 717081103 |  | 711425 | 13884 | SH |  | SOLE |  | 0 | 0 | 13884 |
| NEXTERA ENERGY INC | COM | 65339F101 |  | 683796 | 8179 | SH |  | SOLE |  | 0 | 0 | 8179 |
| MOTOROLA SOLUTIONS INC | COM NEW | 620076307 |  | 676718 | 2626 | SH |  | SOLE |  | 0 | 0 | 2626 |
| AMERISOURCEBERGEN CORP | COM | 03073E105 |  | 673569 | 4065 | SH |  | SOLE |  | 0 | 0 | 4065 |
| METLIFE INC | COM | 59156R108 |  | 652633 | 9018 | SH |  | SOLE |  | 0 | 0 | 9018 |
| ELEVANCE HEALTH INC | COM | 036752103 |  | 646417 | 1260 | SH |  | SOLE |  | 0 | 0 | 1260 |
| OREILLY AUTOMOTIVE INC | COM | 67103H107 |  | 634711 | 752 | SH |  | SOLE |  | 0 | 0 | 752 |
| HOME DEPOT INC | COM | 437076102 |  | 629916 | 1994 | SH |  | SOLE |  | 0 | 0 | 1994 |
| PROLOGIS INC. | COM | 74340W103 |  | 627989 | 5571 | SH |  | SOLE |  | 0 | 0 | 5571 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 620387 | 4091 | SH |  | SOLE |  | 0 | 0 | 4091 |
| TEXAS INSTRS INC | COM | 882508104 |  | 613723 | 3715 | SH |  | SOLE |  | 0 | 0 | 3715 |
| IDEX CORP | COM | 45167R104 |  | 601650 | 2635 | SH |  | SOLE |  | 0 | 0 | 2635 |
| XCEL ENERGY INC | COM | 98389B100 |  | 598364 | 8535 | SH |  | SOLE |  | 0 | 0 | 8535 |
| GENUINE PARTS CO | COM | 372460105 |  | 595172 | 3430 | SH |  | SOLE |  | 0 | 0 | 3430 |
| PACCAR INC | COM | 693718108 |  | 591949 | 5981 | SH |  | SOLE |  | 0 | 0 | 5981 |
| GALLAGHER ARTHUR J  CO | COM | 363576109 |  | 588974 | 3124 | SH |  | SOLE |  | 0 | 0 | 3124 |
| CONAGRA BRANDS INC | COM | 205887102 |  | 578875 | 14958 | SH |  | SOLE |  | 0 | 0 | 14958 |
| SIRIUS XM HOLDINGS INC | COM | 82968B103 |  | 576120 | 98651 | SH |  | SOLE |  | 0 | 0 | 98651 |
| WALMART INC | COM | 931142103 |  | 574391 | 4051 | SH |  | SOLE |  | 0 | 0 | 4051 |
| RELIANCE STEEL  ALUMINUM CO | COM | 759509102 |  | 571613 | 2824 | SH |  | SOLE |  | 0 | 0 | 2824 |
| GENERAL MLS INC | COM | 370334104 |  | 565820 | 6748 | SH |  | SOLE |  | 0 | 0 | 6748 |
| VERISIGN INC | COM | 92343E102 |  | 553250 | 2693 | SH |  | SOLE |  | 0 | 0 | 2693 |
| ANALOG DEVICES INC | COM | 032654105 |  | 534126 | 3256 | SH |  | SOLE |  | 0 | 0 | 3256 |
| GARTNER INC | COM | 366651107 |  | 512614 | 1525 | SH |  | SOLE |  | 0 | 0 | 1525 |
| REGENERON PHARMACEUTICALS | COM | 75886F107 |  | 506486 | 702 | SH |  | SOLE |  | 0 | 0 | 702 |
| CADENCE DESIGN SYSTEM INC | COM | 127387108 |  | 493004 | 3069 | SH |  | SOLE |  | 0 | 0 | 3069 |
| TARGET CORP | COM | 87612E106 |  | 484976 | 3254 | SH |  | SOLE |  | 0 | 0 | 3254 |
| CUMMINS INC | COM | 231021106 |  | 483353 | 1995 | SH |  | SOLE |  | 0 | 0 | 1995 |
| CHEVRON CORP NEW | COM | 166764100 |  | 453197 | 2525 | SH |  | SOLE |  | 0 | 0 | 2525 |
| ARCH CAP GROUP LTD | ORD | G0450A105 |  | 447433 | 7127 | SH |  | SOLE |  | 0 | 0 | 7127 |
| DEERE  CO | COM | 244199105 |  | 446041 | 1040 | SH |  | SOLE |  | 0 | 0 | 1040 |
| NUTANIX INC | CL A | 67059N108 |  | 432899 | 16618 | SH |  | SOLE |  | 0 | 0 | 16618 |
| LILLY ELI  CO | COM | 532457108 |  | 389352 | 1064 | SH |  | SOLE |  | 0 | 0 | 1064 |
| MSCI INC | COM | 55354G100 |  | 364228 | 783 | SH |  | SOLE |  | 0 | 0 | 783 |
| PEPSICO INC | COM | 713448108 |  | 356435 | 1973 | SH |  | SOLE |  | 0 | 0 | 1973 |
| J P MORGAN EXCHANGE TRADED F | ULTRA SHT MUNCPL | 46641Q654 |  | 351218 | 6950 | SH |  | SOLE |  | 0 | 0 | 6950 |
| GOLDMAN SACHS GROUP INC | COM | 38141G104 |  | 349262 | 1017 | SH |  | SOLE |  | 0 | 0 | 1017 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 337446 | 2389 | SH |  | SOLE |  | 0 | 0 | 2389 |
| NIKE INC | CL B | 654106103 |  | 326305 | 2789 | SH |  | SOLE |  | 0 | 0 | 2789 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 295090 | 2924 | SH |  | SOLE |  | 0 | 0 | 2924 |
| AUTOZONE INC | COM | 053332102 |  | 283611 | 115 | SH |  | SOLE |  | 0 | 0 | 115 |
| J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 |  | 266882 | 4898 | SH |  | SOLE |  | 0 | 0 | 4898 |
| AMGEN INC | COM | 031162100 |  | 262640 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| ISHARES TR | MICRO-CAP ETF | 464288869 |  | 259115 | 2403 | SH |  | SOLE |  | 0 | 0 | 2403 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 242202 | 1657 | SH |  | SOLE |  | 0 | 0 | 1657 |
| CISCO SYS INC | COM | 17275R102 |  | 239958 | 5037 | SH |  | SOLE |  | 0 | 0 | 5037 |
| CATERPILLAR INC | COM | 149123101 |  | 239640 | 1000 | SH |  | SOLE |  | 0 | 0 | 1000 |
| BOEING CO | COM | 097023105 |  | 233811 | 1227 | SH |  | SOLE |  | 0 | 0 | 1227 |
| ISHARES TR | ESG AWR MSCI USA | 46435G425 |  | 233462 | 2755 | SH |  | SOLE |  | 0 | 0 | 2755 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 231703 | 2101 | SH |  | SOLE |  | 0 | 0 | 2101 |
| VANGUARD INDEX FDS | VALUE ETF | 922908744 |  | 230509 | 1642 | SH |  | SOLE |  | 0 | 0 | 1642 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 229447 | 1511 | SH |  | SOLE |  | 0 | 0 | 1511 |
| COLGATE PALMOLIVE CO | COM | 194162103 |  | 215097 | 2730 | SH |  | SOLE |  | 0 | 0 | 2730 |
| STARBUCKS CORP | COM | 855244109 |  | 214728 | 2165 | SH |  | SOLE |  | 0 | 0 | 2165 |
| ORACLE CORP | COM | 68389X105 |  | 214383 | 2623 | SH |  | SOLE |  | 0 | 0 | 2623 |
| GENERAC HLDGS INC | COM | 368736104 |  | 213399 | 2120 | SH |  | SOLE |  | 0 | 0 | 2120 |
| PIMCO ETF TR | INTER MUN BD ACT | 72201R866 |  | 205520 | 4000 | SH |  | SOLE |  | 0 | 0 | 4000 |
| COCA COLA CO | COM | 191216100 |  | 204554 | 3216 | SH |  | SOLE |  | 0 | 0 | 3216 |
| HONEYWELL INTL INC | COM | 438516106 |  | 202299 | 944 | SH |  | SOLE |  | 0 | 0 | 944 |
| HYCROFT MINING HOLDING CORP | *W EXP 05/29/202 | 44862P117 |  | 747 | 10000 | SH |  | SOLE |  | 0 | 0 | 10000 |

---