# EDGAR Filing Document

**Accession Number:** 0001762322
**File Stem:** 0001023128-23-000020
**Filing Date:** 2023-2
**Character Count:** 12281
**Document Hash:** c3bfe457e27c48043043e2c58e29318b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001023128-23-000020.hdr.sgml**: 20230208

**ACCESSION NUMBER**: 0001023128-23-000020

**CONFORMED SUBMISSION TYPE**: SC 13G

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20230208

**DATE AS OF CHANGE**: 20230207

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** SHIFT TECHNOLOGIES, INC.
- **CENTRAL INDEX KEY:** 0001762322
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-AUTO DEALERS & GASOLINE STATIONS [5500]
- **IRS NUMBER:** 825325852
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-90966
- **FILM NUMBER:** 23596671

**BUSINESS ADDRESS:**
- **STREET 1:** 2525 16TH STREET
- **STREET 2:** SUITE 316
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94103
- **BUSINESS PHONE:** (815) 575-6739

**MAIL ADDRESS:**
- **STREET 1:** 2525 16TH STREET
- **STREET 2:** SUITE 316
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94103

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Insurance Acquisition Corp.
- **DATE OF NAME CHANGE:** 20181218
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** LITHIA MOTORS INC
- **CENTRAL INDEX KEY:** 0001023128
- **STANDARD INDUSTRIAL CLASSIFICATION:** RETAIL-AUTO DEALERS & GASOLINE STATIONS [5500]
- **IRS NUMBER:** 930572810
- **STATE OF INCORPORATION:** OR
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G

**BUSINESS ADDRESS:**
- **STREET 1:** 150 NORTH BARTLETT STREET
- **CITY:** MEDFORD
- **STATE:** OR
- **ZIP:** 97501
- **BUSINESS PHONE:** 541-776-6401

**MAIL ADDRESS:**
- **STREET 1:** 150 NORTH BARTLETT STREET
- **CITY:** MEDFORD
- **STATE:** OR
- **ZIP:** 97501

---

| |
|:---|
| **UNITED STATES** |
| **SECURITIES AND EXCHANGE COMMISSION** |
| **WASHINGTON, D.C. 20549** |
| **SCHEDULE 13G** |
| **Under the Securities Exchange Act of 1934** |
| **Shift Technologies, Inc.** |
| (Name of Issuer) |
| **Class A Common Stock** |
| (Title of Class of Securities) |
| 82452T107 |
| (CUSIP Number) |
| **December 31, 2022** |
| (Date of Event which Requires Filing of this Statement) |

---

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

☐&nbsp;&nbsp;&nbsp;&nbsp;Rule 13d-1(b)

☒&nbsp;&nbsp;&nbsp;&nbsp;Rule 13d-1(c)

☐&nbsp;&nbsp;&nbsp;&nbsp;Rule 13d-1(d)

<u>&nbsp;&nbsp;&nbsp;&nbsp;</u>

\*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

------

---

| | | |
|:---|:---|:---|
| CUSIP No. **82452T107** | CUSIP No. **82452T107** | CUSIP No. **82452T107** |
| **1** | NAMES OF REPORTING PERSONS | NAMES OF REPORTING PERSONS |
| **1** | &nbsp;&nbsp;**Lithia Motors Inc.** | &nbsp;&nbsp;**Lithia Motors Inc.** |
| **2** | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)  | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (See Instructions)  |
| **2** | &nbsp;&nbsp;&nbsp;&nbsp;(a)&nbsp;&nbsp;&nbsp;&nbsp;☐ | &nbsp;&nbsp;&nbsp;&nbsp;(a)&nbsp;&nbsp;&nbsp;&nbsp;☐ |
| **2** | &nbsp;&nbsp;&nbsp;&nbsp;(b)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp; | &nbsp;&nbsp;&nbsp;&nbsp;(b)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp; |
| **3** | SEC USE ONLY | SEC USE ONLY |
| **3** |  |  |
| **4** | CITIZENSHIP OR PLACE OF ORGANIZATION | CITIZENSHIP OR PLACE OF ORGANIZATION |
| **4** | &nbsp;&nbsp;**Oregon** | &nbsp;&nbsp;**Oregon** |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **5** | SOLE VOTING POWER |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **5** | 12827826 <sup>(1)</sup> |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **6** | SHARED VOTING POWER |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **6** | &nbsp;&nbsp;&nbsp;&nbsp;**0** |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **7** | SOLE DISPOSITIVE POWER |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **7** | 12827826 <sup>(1)</sup> |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **8** | SHARED DISPOSITIVE POWER |
| NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON<br>WITH | **8** | &nbsp;&nbsp;&nbsp;&nbsp;**0** |
| **9** | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON |
| **9** | 12827826 <sup>(1)</sup> | 12827826 <sup>(1)</sup> |
| **10** | CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions) | CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (See Instructions) |
| **10** | &nbsp;&nbsp;&nbsp;&nbsp;☐ | &nbsp;&nbsp;&nbsp;&nbsp;☐ |
| **11** | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) |
| **11** | &nbsp;&nbsp;&nbsp;**7.5%** <sup>(2)</sup> | &nbsp;&nbsp;&nbsp;**7.5%** <sup>(2)</sup> |
| **12** | TYPE OF REPORTING PERSON (See Instructions) | TYPE OF REPORTING PERSON (See Instructions) |
| **12** | &nbsp;&nbsp;**OO** | &nbsp;&nbsp;**OO** |

---

<sup>(1)&nbsp;&nbsp;&nbsp;&nbsp;</sup>The shares are held of record by Lithia Motors, Inc.

<sup>(2)</sup> &nbsp;&nbsp;&nbsp;&nbsp;Based on 172,130,962 shares of the Class A Common Stock, par value $.0001 per share of the Issuer outstanding as of December 31, 2022, as provided by the issuer.

------

**Item 1.&nbsp;&nbsp;&nbsp;&nbsp;(a)&nbsp;&nbsp;&nbsp;&nbsp;Name of Issuer:**

Shift Technologies, Inc.

**&nbsp;&nbsp;&nbsp;&nbsp;(b)&nbsp;&nbsp;&nbsp;&nbsp;Address of Issuer's Principal Executive Offices:**

290 Division Street, Suite 400, San Francisco, CA

**Item 2. (a)&nbsp;&nbsp;&nbsp;&nbsp;Name of Person Filing:**

Lithia Motors, Inc.

**&nbsp;&nbsp;&nbsp;&nbsp;(b)&nbsp;&nbsp;&nbsp;&nbsp;Address of Principal Business Office or, if None, Residence:**

150 North Bartlett Street, Medford, OR

**&nbsp;&nbsp;&nbsp;&nbsp;(c)&nbsp;&nbsp;&nbsp;&nbsp;Citizenship:**

Lithia Motors, Inc. is an Oregon corporation.

**&nbsp;&nbsp;&nbsp;&nbsp;(d)&nbsp;&nbsp;&nbsp;&nbsp;Title of Class of Securities:**

Class Common A Stock

**&nbsp;&nbsp;&nbsp;&nbsp;(e)&nbsp;&nbsp;&nbsp;&nbsp;CUSIP Number:**

82452T107

**Item 3. &nbsp;&nbsp;&nbsp;&nbsp;If This Statement is Filed Pursuant to §§ 240.13d-1(b), or 240.13d-2(b) or (c), Check Whether the Person Filing is a:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(a)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;Broker or dealer registered under Section 15 of the Act.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(b)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;Bank as defined in Section 3(a)(6) of the Act.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(c)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;Insurance company as defined in Section 3(a)(19) of the Act.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(d)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;Investment company registered under Section 8 of the Investment Company Act of 1940.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(e)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(f)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(g)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;A parent holding company or control person in accordance with § 240.13d-1(b)(l)(ii)(G);

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(h)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(j)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J);

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(k)&nbsp;&nbsp;&nbsp;&nbsp;☐&nbsp;&nbsp;&nbsp;&nbsp;Group, in accordance with § 240.13d-1(b)(l)(ii)(K).

If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1(ii)(j), please specify the type of institution: ________________

Not Applicable.

------

**Item 4.&nbsp;&nbsp;&nbsp;&nbsp;Ownership.**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(a)&nbsp;&nbsp;&nbsp;&nbsp;Amount beneficially owned:**

The shares of Class A common stock are held of record by Lithia Motors, Inc.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(b)&nbsp;&nbsp;&nbsp;&nbsp;Percent of class:**

7.5%

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(c)&nbsp;&nbsp;&nbsp;&nbsp;Number of shares as to which such person has:**

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(i)&nbsp;&nbsp;&nbsp;&nbsp;Sole power to vote or to direct the vote: 12,827,826

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(ii)&nbsp;&nbsp;&nbsp;&nbsp;Shared power to vote or to direct the vote: 0

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iii)&nbsp;&nbsp;&nbsp;&nbsp;Sole power to dispose or to direct the disposition of: 12,827,826

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(iv)&nbsp;&nbsp;&nbsp;&nbsp;Shared power to dispose of or to direct the disposition of: 0

**Item 5.&nbsp;&nbsp;&nbsp;&nbsp;Ownership of Five Percent or Less of a Class.**

**&nbsp;&nbsp;&nbsp;&nbsp;**Not Applicable.

**Item 6.&nbsp;&nbsp;&nbsp;&nbsp;Ownership of More than Five Percent on Behalf of Another Person.**

**&nbsp;&nbsp;&nbsp;&nbsp;**Not Applicable.

**Item 7. &nbsp;&nbsp;&nbsp;&nbsp;Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.**

**&nbsp;&nbsp;&nbsp;&nbsp;**Not Applicable.

**Item 8.&nbsp;&nbsp;&nbsp;&nbsp;Identification and Classification of Members of the Group.**

Not applicable.

**Item 9. Notice of Dissolution of Group.**

Not applicable.

**Item 10. Certifications.**

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under §240.14a11.

------

**SIGNATURE**

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

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| | | | |
|:---|:---|:---|:---|
| Dated: | February 6, 2023 |  | **LITHIA MOTORS, INC.** |
|  |  | By: | /s/ Tina Miller |
|  |  |  | Tina Miller |
|  |  |  | Senior Vice President and Chief Financial Officer |

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