# EDGAR Filing Document

**Accession Number:** 0001731732
**File Stem:** 0001889918-23-000005
**Filing Date:** 2023-2
**Character Count:** 30976
**Document Hash:** fde544bb7491946c30dc4d058d668b4e
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001889918-23-000005.hdr.sgml**: 20230215

**ACCESSION NUMBER**: 0001889918-23-000005

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230215

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230215

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Certified Advisory Corp
- **CENTRAL INDEX KEY:** 0001731732
- **IRS NUMBER:** 593047790
- **STATE OF INCORPORATION:** FL
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18660
- **FILM NUMBER:** 23632094

**BUSINESS ADDRESS:**
- **STREET 1:** 1111 DOUGLAS AVENUE
- **CITY:** ALTAMONTE SPRINGS
- **STATE:** FL
- **ZIP:** 32714
- **BUSINESS PHONE:** 4078699800

**MAIL ADDRESS:**
- **STREET 1:** 1111 DOUGLAS AVENUE
- **CITY:** ALTAMONTE SPRINGS
- **STATE:** FL
- **ZIP:** 32714

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Certified Advisory Corp<br>**Address:** 1111 DOUGLAS AVENUE<br>ALTAMONTE SPRINGS, FL 32714

**Form 13F File Number:** 028-18660

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** SARAH J SUTTON<br>**Title:** COMPLIANCE CONSULTANT<br>**Phone:** 16624701970

**Signature, Place, and Date of Signing:**

SARAH J SUTTON  SOUTHAVEN, MS  02-14-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 1

**Form 13F Information Table Entry Total:** 263

**Form 13F Information Table Value Total:** $505961570

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

| No.   | Name                        | Form 13F File Number   |
|:---|:---|:---|
|  | ZACKS INVESTMENT MANAGEMENT | 028-04587              |

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| AMAZON.COM INC | Stock | 023135106 |  | 3255040 | 38750 | SH |  | SOLE |  | 0 | 0 | 38750 |
| ISHARES TR MID GRWTH INDX ETF | ETF | 464288307 |  | 3369699 | 62541 | SH |  | SOLE |  | 0 | 0 | 62541 |
| ISHARES TR SMLL GRWTH IDX ETF | ETF | 464288604 |  | 2211541 | 61364 | SH |  | SOLE |  | 0 | 0 | 61364 |
| SIRIUS XM RADIO INC | Stock | 82968B103 |  | 108083 | 18507 | SH |  | SOLE |  | 0 | 0 | 18507 |
| POWERSHARES QQQ TR | ETF | 46090E103 |  | 7264223 | 27280 | SH |  | SOLE |  | 0 | 0 | 27280 |
| TECHNOLOGY SELECT SECTOR SPDR | ETF | 81369Y803 |  | 843404 | 6778 | SH |  | SOLE |  | 0 | 0 | 6778 |
| SPDR PORTFOLIO AGGREGATE BOND ETF | ETF | 78464A649 |  | 1378481 | 54854 | SH |  | SOLE |  | 0 | 0 | 54854 |
| ISHARES CORE INTERNATIONAL AGGREGATE BOND ETF | ETF | 46435G672 |  | 20829209 | 438049 | SH |  | SOLE |  | 0 | 0 | 438049 |
| SPDR PORTFOLIO INTERMEDIATE TERM TREASURY ETF | ETF | 78464A672 |  | 1909928 | 67632 | SH |  | SOLE |  | 0 | 0 | 67632 |
| ISHARES MSCI INTL SMALL-CAP MULTIFACTOR ETF | ETF | 46434V266 |  | 1363270 | 45442 | SH |  | SOLE |  | 0 | 0 | 45442 |
| JOHNSON  JOHNSON COM | Stock | 478160104 |  | 4416 | 25 | SH |  | DFND | Zacks | 0 | 0 | 25 |
| JOHNSON  JOHNSON COM | Stock | 478160104 |  | 3668815 | 20769 | SH |  | SOLE |  | 0 | 0 | 20769 |
| VANGUARD TOTAL STOCK MARKET ETF | ETF | 922908769 |  | 1529034 | 7997 | SH |  | SOLE |  | 0 | 0 | 7997 |
| VANGUARD ENERGY | ETF | 92204A306 |  | 361824 | 2983 | SH |  | SOLE |  | 0 | 0 | 2983 |
| VANGUARD INTERNATIONAL HIGH DIVIDEND YIELD ETF | ETF | 921946794 |  | 3888551 | 65277 | SH |  | SOLE |  | 0 | 0 | 65277 |
| COSTCO WHOLESALE CORP | Stock | 22160K105 |  | 2855159 | 6254 | SH |  | SOLE |  | 0 | 0 | 6254 |
| FIRST TRUST MATERIALS ALPHADEX (ETF) | ETF | 33734X168 |  | 587895 | 9703 | SH |  | SOLE |  | 0 | 0 | 9703 |
| GOLDMAN SACHS GROUP INC | Stock | 38141G104 |  | 220107 | 641 | SH |  | SOLE |  | 0 | 0 | 641 |
| REAL ESTATE SELECT SECTOR SPDR FUND | ETF | 81369Y860 |  | 5215609 | 141230 | SH |  | SOLE |  | 0 | 0 | 141230 |
| PIMCO INCOME STRATEGY FUND II | CEF | 72201J104 |  | 541957 | 76656 | SH |  | SOLE |  | 0 | 0 | 76656 |
| PROCTER AND GAMBLE CO COM | Stock | 742718109 |  | 4850 | 32 | SH |  | DFND | Zacks | 0 | 0 | 32 |
| PROCTER AND GAMBLE CO COM | Stock | 742718109 |  | 748759 | 4940 | SH |  | SOLE |  | 0 | 0 | 4940 |
| COCA COLA CO COM | Stock | 191216100 |  | 2862 | 45 | SH |  | DFND | Zacks | 0 | 0 | 45 |
| COCA COLA CO COM | Stock | 191216100 |  | 1983725 | 31186 | SH |  | SOLE |  | 0 | 0 | 31186 |
| ENTERPRISE PRODS PARTNERS L P | Stock | 293792107 |  | 223844 | 9280 | SH |  | SOLE |  | 0 | 0 | 9280 |
| TRUIST FINL CORP COM | Stock | 89832Q109 |  | 1549 | 36 | SH |  | DFND | Zacks | 0 | 0 | 36 |
| TRUIST FINL CORP COM | Stock | 89832Q109 |  | 997762 | 23188 | SH |  | SOLE |  | 0 | 0 | 23188 |
| INVESCO BULLETSHARES 2025 CORPORATE BOND ETF | ETF | 46138J825 |  | 6017695 | 298793 | SH |  | SOLE |  | 0 | 0 | 298793 |
| UNITED PARCEL SERVICE INC | Stock | 911312106 |  | 347660 | 2000 | SH |  | SOLE |  | 0 | 0 | 2000 |
| VANGUARD REIT INDEX ETF | ETF | 922908553 |  | 4407305 | 53435 | SH |  | SOLE |  | 0 | 0 | 53435 |
| NETFLIX COM INC | Stock | 64110L106 |  | 326727 | 1108 | SH |  | SOLE |  | 0 | 0 | 1108 |
| MERCK  CO INC | Stock | 58933Y105 |  | 5104 | 46 | SH |  | DFND | Zacks | 0 | 0 | 46 |
| MERCK  CO INC | Stock | 58933Y105 |  | 589575 | 5314 | SH |  | SOLE |  | 0 | 0 | 5314 |
| SPDR S 500 ETF | ETF | 78462F103 |  | 3011165 | 7874 | SH |  | SOLE |  | 0 | 0 | 7874 |
| FIDELITY VALUE FACTOR ETF | ETF | 316092782 |  | 1650802 | 37647 | SH |  | SOLE |  | 0 | 0 | 37647 |
| MASTERCARD INC | Stock | 57636Q104 |  | 6717474 | 19318 | SH |  | SOLE |  | 0 | 0 | 19318 |
| ILLINOIS TOOL WKS INC COM | Stock | 452308109 |  | 323260 | 1467 | SH |  | SOLE |  | 0 | 0 | 1467 |
| ISHARES TIPS BOND ETF | ETF | 464287176 |  | 425770 | 4000 | SH |  | SOLE |  | 0 | 0 | 4000 |
| OPKO HEALTH INC | Stock | 68375N103 |  | 13750 | 11000 | SH |  | SOLE |  | 0 | 0 | 11000 |
| ISHARES DOW JONES US HOME CONST (ETF) | ETF | 464288752 |  | 228838 | 3776 | SH |  | SOLE |  | 0 | 0 | 3776 |
| ISHARES MSCI USA SMALL-CAP MIN VOL FACTOR ETF | ETF | 46435G433 |  | 385268 | 11135 | SH |  | SOLE |  | 0 | 0 | 11135 |
| PARSONS CORP DEL COM | Stock | 70202L102 |  | 247761 | 5357 | SH |  | SOLE |  | 0 | 0 | 5357 |
| PACER US CASH COWS 100 ETF | ETF | 69374H881 |  | 10125764 | 218935 | SH |  | SOLE |  | 0 | 0 | 218935 |
| VERIZON COMMUNICATIONS | Stock | 92343V104 |  | 3231 | 82 | SH |  | DFND | Zacks | 0 | 0 | 82 |
| VERIZON COMMUNICATIONS | Stock | 92343V104 |  | 778434 | 19757 | SH |  | SOLE |  | 0 | 0 | 19757 |
| VANGUARD FTSE ALL-WORLD EX-US SMALL-CAP ETF | ETF | 922042718 |  | 2293869 | 22312 | SH |  | SOLE |  | 0 | 0 | 22312 |
| PEPSICO INC COM | Stock | 713448108 |  | 3975 | 22 | SH |  | DFND | Zacks | 0 | 0 | 22 |
| PEPSICO INC COM | Stock | 713448108 |  | 246719 | 1366 | SH |  | SOLE |  | 0 | 0 | 1366 |
| FORD MOTOR COMPANY | Stock | 345370860 |  | 2070 | 178 | SH |  | DFND | Zacks | 0 | 0 | 178 |
| FORD MOTOR COMPANY | Stock | 345370860 |  | 316628 | 27225 | SH |  | SOLE |  | 0 | 0 | 27225 |
| SPDR PORTFOLIO MORTGAGE BACKED BOND ETF | ETF | 78464A383 |  | 2943779 | 135658 | SH |  | SOLE |  | 0 | 0 | 135658 |
| SPDR BLOOMBERG CONVERTIBLE SECURITIES ETF | ETF | 78464A359 |  | 1105762 | 17186 | SH |  | SOLE |  | 0 | 0 | 17186 |
| HOME DEPOT | Stock | 437076102 |  | 4106 | 13 | SH |  | DFND | Zacks | 0 | 0 | 13 |
| HOME DEPOT | Stock | 437076102 |  | 3827082 | 12116 | SH |  | SOLE |  | 0 | 0 | 12116 |
| VILLAGE FARMS INTL INC COM | Stock | 92707Y108 |  | 26465 | 19750 | SH |  | SOLE |  | 0 | 0 | 19750 |
| PACER US SMALL CAP CASH COWS 100 ETF | ETF | 69374H857 |  | 898114 | 24982 | SH |  | SOLE |  | 0 | 0 | 24982 |
| JPMORGAN INTERNATIONAL BOND OPPORTUNITIES ETF | ETF | 46641Q852 |  | 2159317 | 46960 | SH |  | SOLE |  | 0 | 0 | 46960 |
| FIRST TRUST FINANCIALS ALPHADEX FUND | ETF | 33734X135 |  | 1016305 | 24812 | SH |  | SOLE |  | 0 | 0 | 24812 |
| ISHARES RUSSELL 2000 VALUE | ETF | 464287630 |  | 907582 | 6545 | SH |  | SOLE |  | 0 | 0 | 6545 |
| HEALTH CARE SELECT SECTOR SPDR | ETF | 81369Y209 |  | 3044475 | 22411 | SH |  | SOLE |  | 0 | 0 | 22411 |
| SPDR GOLD ETF | ETF | 78463V107 |  | 1211677 | 7143 | SH |  | SOLE |  | 0 | 0 | 7143 |
| ISHARES RUSSELL 1000 GROWTH ETF | ETF | 464287614 |  | 1912308 | 8926 | SH |  | SOLE |  | 0 | 0 | 8926 |
| SCHWAB ETFS- US BROAD MARKET ETF | ETF | 808524102 |  | 286824 | 6401 | SH |  | SOLE |  | 0 | 0 | 6401 |
| SCHWAB INTERNATIONAL EQUITY ETF | ETF | 808524805 |  | 3824356 | 118732 | SH |  | SOLE |  | 0 | 0 | 118732 |
| CONSUMER STAPLES SELECT SECTOR SPDR | ETF | 81369Y308 |  | 338471 | 4540 | SH |  | SOLE |  | 0 | 0 | 4540 |
| INVESCO BULLETSHARES 2027 CORPORATE BOND ETF | ETF | 46138J783 |  | 238424 | 12552 | SH |  | SOLE |  | 0 | 0 | 12552 |
| JPMORGAN ULTRA-SHORT INCOME ETF | ETF | 46641Q837 |  | 3890907 | 77616 | SH |  | SOLE |  | 0 | 0 | 77616 |
| SCHWAB U.S. LARGE-CAP GROWTH ETF | ETF | 808524300 |  | 2338081 | 42082 | SH |  | SOLE |  | 0 | 0 | 42082 |
| PIMCO ENHANCED SHORT MATURITY ACTIVE ETF | ETF | 72201R833 |  | 620421 | 6289 | SH |  | SOLE |  | 0 | 0 | 6289 |
| ISHARES S SMALLCAP 600 ETF | ETF | 464287804 |  | 9632279 | 101778 | SH |  | SOLE |  | 0 | 0 | 101778 |
| BERKSHIRE HATHAWAY INC DEL CL B NEW | Stock | 084670702 |  | 6458945 | 20910 | SH |  | SOLE |  | 0 | 0 | 20910 |
| ADOBE SYS INC | Stock | 00724F101 |  | 328453 | 976 | SH |  | SOLE |  | 0 | 0 | 976 |
| VANGUARD SHORT-TERM CORPORATE BOND ETF | ETF | 92206C409 |  | 3476732 | 46239 | SH |  | SOLE |  | 0 | 0 | 46239 |
| ALPHABET INC CAP STK CL A | Stock | 02079K305 |  | 2217838 | 25137 | SH |  | SOLE |  | 0 | 0 | 25137 |
| FISERV INC | Stock | 337738108 |  | 671693 | 6646 | SH |  | SOLE |  | 0 | 0 | 6646 |
| CSX CORP | Stock | 126408103 |  | 599401 | 19348 | SH |  | SOLE |  | 0 | 0 | 19348 |
| MICROSOFT | Stock | 594918104 |  | 3597 | 15 | SH |  | DFND | Zacks | 0 | 0 | 15 |
| MICROSOFT | Stock | 594918104 |  | 2807033 | 11705 | SH |  | SOLE |  | 0 | 0 | 11705 |
| ISHARES EUROPE 350 INDEX | ETF | 464287861 |  | 287280 | 6343 | SH |  | SOLE |  | 0 | 0 | 6343 |
| INVESCO BULLETSHARES 2026 CORPORATE BOND ETF | ETF | 46138J791 |  | 494411 | 26125 | SH |  | SOLE |  | 0 | 0 | 26125 |
| FIRST TRUST TCW UNCONSTRAINED PLUS BOND ETF | ETF | 33740F888 |  | 2828137 | 117301 | SH |  | SOLE |  | 0 | 0 | 117301 |
| COASTAL FINL CORP WA COM NEW | Stock | 19046P209 |  | 142802 | 11298 | SH |  | SOLE |  | 0 | 0 | 11298 |
| EXPONENT INC | Stock | 30214U102 |  | 498720 | 5033 | SH |  | SOLE |  | 0 | 0 | 5033 |
| BERKSHIRE HATHAWAY INC DEL CL A | Stock | 084670108 |  | 937422 | 2 | SH |  | SOLE |  | 0 | 0 | 2 |
| BOEING CO COM | Stock | 097023105 |  | 862003 | 4525 | SH |  | SOLE |  | 0 | 0 | 4525 |
| VANGUARD SMALL CAP ETF | ETF | 922908751 |  | 4169228 | 22716 | SH |  | SOLE |  | 0 | 0 | 22716 |
| VANGUARD MID CAP | ETF | 922908629 |  | 2227650 | 10930 | SH |  | SOLE |  | 0 | 0 | 10930 |
| VANGUARD LARGE CAP | ETF | 922908637 |  | 1059431 | 6082 | SH |  | SOLE |  | 0 | 0 | 6082 |
| NEXTERA ENERGY INC COM | Stock | 65339F101 |  | 362183 | 4332 | SH |  | SOLE |  | 0 | 0 | 4332 |
| VANGUARD SHORT-TERM TREASURY ETF | ETF | 92206C102 |  | 10145021 | 175459 | SH |  | SOLE |  | 0 | 0 | 175459 |
| INVENTRUST PPTYS CORP | REIT | 46124J201 |  | 879753 | 37167 | SH |  | SOLE |  | 0 | 0 | 37167 |
| PIMCO SHORT TERM MUNICIPAL BOND ACTIVE ETF | ETF | 72201R874 |  | 1406189 | 28526 | SH |  | SOLE |  | 0 | 0 | 28526 |
| VANGUARD HEALTH CARE ETF | ETF | 92204A504 |  | 597887 | 2410 | SH |  | SOLE |  | 0 | 0 | 2410 |
| FINANCIAL SELECT SECTOR SPDR | ETF | 81369Y605 |  | 1272526 | 37208 | SH |  | SOLE |  | 0 | 0 | 37208 |
| NORFOLK SOUTHERN CRP | Stock | 655844108 |  | 1028630 | 4174 | SH |  | SOLE |  | 0 | 0 | 4174 |
| PUBLIC STORAGE INC | REIT | 74460D109 |  | 237789 | 849 | SH |  | SOLE |  | 0 | 0 | 849 |
| VANGUARD CONSUMER STAPLES ETF | ETF | 92204A207 |  | 2741626 | 14311 | SH |  | SOLE |  | 0 | 0 | 14311 |
| VANGUARD INFORMATION TECHNOLOGY | ETF | 92204A702 |  | 7626648 | 23877 | SH |  | SOLE |  | 0 | 0 | 23877 |
| VANGUARD S 500 ETF | ETF | 922908363 |  | 1530498 | 4356 | SH |  | SOLE |  | 0 | 0 | 4356 |
| ISHARES DJ US HEALTH CARE PROVIDERS | ETF | 464288828 |  | 1408516 | 5262 | SH |  | SOLE |  | 0 | 0 | 5262 |
| S  P MID CAP 400 DEP RCPTS MID CAP | ETF | 78467Y107 |  | 433284 | 979 | SH |  | SOLE |  | 0 | 0 | 979 |
| ISHARES RUSSELL TOP 200 GROWTH ETF | ETF | 464289438 |  | 2870352 | 23814 | SH |  | SOLE |  | 0 | 0 | 23814 |
| AMERICAN CENTURY DIVERSIFIED MUNICIPAL BOND ETF | ETF | 025072505 |  | 1746165 | 35687 | SH |  | SOLE |  | 0 | 0 | 35687 |
| RYDEX ETF TR S EQUAL WEIGHT CONSUMER STAPLES ETF | ETF | 46137V373 |  | 12470818 | 73138 | SH |  | SOLE |  | 0 | 0 | 73138 |
| LILLY ELI  CO COM | Stock | 532457108 |  | 1291645 | 3531 | SH |  | SOLE |  | 0 | 0 | 3531 |
| WESTERN DIGITAL CORP. 1.5 02/01/2024 | Convertible | 958102AP0 |  | 19050 | 20000 | SH |  | SOLE |  | 0 | 0 | 20000 |
| VANGUARD RUSSELL 1000 GROWTH ETF | ETF | 92206C680 |  | 2397144 | 43490 | SH |  | SOLE |  | 0 | 0 | 43490 |
| AVANTIS INTERNATIONAL SMALL CAP VALUE ETF | ETF | 025072802 |  | 289923 | 5238 | SH |  | SOLE |  | 0 | 0 | 5238 |
| VANGUARD TOTAL INTERNATIONAL STOCK ETF | ETF | 921909768 |  | 949911 | 18366 | SH |  | SOLE |  | 0 | 0 | 18366 |
| VANGUARD RUSSELL 2000 VALUE ETF | ETF | 92206C649 |  | 213636 | 1754 | SH |  | SOLE |  | 0 | 0 | 1754 |
| ISHARES RUSSELL MIDCAP VALUE INDEX | ETF | 464287473 |  | 1596035 | 15151 | SH |  | SOLE |  | 0 | 0 | 15151 |
| RPAR RISK PARITY ETF | ETF | 886364603 |  | 284685 | 15281 | SH |  | SOLE |  | 0 | 0 | 15281 |
| PIMCO CORPORATE OPPORTUNITY FUND | CEF | 72201B101 |  | 544974 | 45377 | SH |  | SOLE |  | 0 | 0 | 45377 |
| ISHARES RUSSELL 2000 ETF | ETF | 464287655 |  | 1696943 | 9732 | SH |  | SOLE |  | 0 | 0 | 9732 |
| SPDR S HEALTH CARE EQUIPMENT ETF | ETF | 78464A581 |  | 1089662 | 12122 | SH |  | SOLE |  | 0 | 0 | 12122 |
| DUKE ENERGY CORP NEW COM NEW | Stock | 26441C204 |  | 1798149 | 17459 | SH |  | SOLE |  | 0 | 0 | 17459 |
| MICRON TECHNOLOGY | Stock | 595112103 |  | 569357 | 11392 | SH |  | SOLE |  | 0 | 0 | 11392 |
| INVESCO S MIDCAP MOMENTUM ETF | ETF | 46137V464 |  | 774871 | 10290 | SH |  | SOLE |  | 0 | 0 | 10290 |
| ISHARES FLOATING RATE BOND ETF | ETF | 46429B655 |  | 262310 | 5212 | SH |  | SOLE |  | 0 | 0 | 5212 |
| AMERICAN ELEC PWR CO INC COM | Stock | 025537101 |  | 95 | 1 | SH |  | DFND | Zacks | 0 | 0 | 1 |
| AMERICAN ELEC PWR CO INC COM | Stock | 025537101 |  | 995095 | 10480 | SH |  | SOLE |  | 0 | 0 | 10480 |
| ISHARES RUSSELL MIDCAP GROWTH ETF | ETF | 464287481 |  | 692116 | 8279 | SH |  | SOLE |  | 0 | 0 | 8279 |
| MARATHON PETE CORP | Stock | 56585A102 |  | 218833 | 1880 | SH |  | SOLE |  | 0 | 0 | 1880 |
| VANGUARD SMALL CAP VALUE ETF | ETF | 922908611 |  | 434588 | 2737 | SH |  | SOLE |  | 0 | 0 | 2737 |
| MAGELLAN MIDSTREAM PARTNERS LP | Stock | 559080106 |  | 238971 | 4759 | SH |  | SOLE |  | 0 | 0 | 4759 |
| VANGUARD MID CAP GROWTH ETF | ETF | 922908538 |  | 398334 | 2216 | SH |  | SOLE |  | 0 | 0 | 2216 |
| SCHWAB US DIVIDEND EQUITY ETF | ETF | 808524797 |  | 16928807 | 224104 | SH |  | SOLE |  | 0 | 0 | 224104 |
| ISHARES MSCI EMERGING MARKETS MIN VOL FACTOR ETF | ETF | 464286533 |  | 3085706 | 58166 | SH |  | SOLE |  | 0 | 0 | 58166 |
| ISHARES TR S GLOBAL 100 INDEXFD | ETF | 464287572 |  | 3362742 | 52502 | SH |  | SOLE |  | 0 | 0 | 52502 |
| VISA INC | Stock | 92826C839 |  | 2714976 | 13068 | SH |  | SOLE |  | 0 | 0 | 13068 |
| DIMENSIONAL U.S. TARGETED VALUE ETF | ETF | 25434V609 |  | 2176618 | 49525 | SH |  | SOLE |  | 0 | 0 | 49525 |
| HOLLEY INC COM | Stock | 43538H103 |  | 24168 | 11400 | SH |  | SOLE |  | 0 | 0 | 11400 |
| DIMENSIONAL INTERNATIONAL VALUE ETF | ETF | 25434V807 |  | 1047766 | 34466 | SH |  | SOLE |  | 0 | 0 | 34466 |
| VANGUARD VALUE ETF | ETF | 922908744 |  | 18921141 | 134795 | SH |  | SOLE |  | 0 | 0 | 134795 |
| VANGUARD GROWTH ETF | ETF | 922908736 |  | 18845670 | 88432 | SH |  | SOLE |  | 0 | 0 | 88432 |
| EATON VANCE TAX MANAGED BUY WRITE OPPORTUNITIES FD COM | CEF | 27829C105 |  | 784695 | 101121 | SH |  | SOLE |  | 0 | 0 | 101121 |
| VANECK FALLEN ANGEL HIGH YIELD BOND ETF | ETF | 92189F437 |  | 249147 | 9221 | SH |  | SOLE |  | 0 | 0 | 9221 |
| FIRST TRUST CAPITAL STRENGTH ETF | ETF | 33733E104 |  | 376161 | 5019 | SH |  | SOLE |  | 0 | 0 | 5019 |
| PIMCO DYNAMIC INCOME FD SHS | CEF | 72201Y101 |  | 533320 | 28859 | SH |  | SOLE |  | 0 | 0 | 28859 |
| VANGUARD MATERIALS ETF | ETF | 92204A801 |  | 4548275 | 26723 | SH |  | SOLE |  | 0 | 0 | 26723 |
| PALO ALTO NETWORKS INC COM | Stock | 697435105 |  | 1304978 | 9352 | SH |  | SOLE |  | 0 | 0 | 9352 |
| IZEA WORLDWIDE INC COM | Stock | 46604H105 |  | 36063 | 66414 | SH |  | SOLE |  | 0 | 0 | 66414 |
| VANGUARD SHORT TERM INFL-PROTECTED | ETF | 922020805 |  | 5325547 | 114013 | SH |  | SOLE |  | 0 | 0 | 114013 |
| ISHARES CORE MSCI EAFE ETF | ETF | 46432F842 |  | 3261434 | 52911 | SH |  | SOLE |  | 0 | 0 | 52911 |
| ROYAL BANK OF CANADA | Stock | 780087102 |  | 338785 | 3603 | SH |  | SOLE |  | 0 | 0 | 3603 |
| WISDOMTREE U.S. TOTAL DIVIDEND FUND | ETF | 97717W109 |  | 2375245 | 39163 | SH |  | SOLE |  | 0 | 0 | 39163 |
| ISHARES U.S. MEDICAL DEVICES ETF | ETF | 464288810 |  | 6103779 | 116108 | SH |  | SOLE |  | 0 | 0 | 116108 |
| NVIDIA CORP | Stock | 67066G104 |  | 476697 | 3262 | SH |  | SOLE |  | 0 | 0 | 3262 |
| CUMMINS INC COM | Stock | 231021106 |  | 1393018 | 5749 | SH |  | SOLE |  | 0 | 0 | 5749 |
| ABBVIE INC COM | Stock | 00287Y109 |  | 3555 | 22 | SH |  | DFND | Zacks | 0 | 0 | 22 |
| ABBVIE INC COM | Stock | 00287Y109 |  | 1033120 | 6393 | SH |  | SOLE |  | 0 | 0 | 6393 |
| S GLOBAL INC COM | Stock | 78409V104 |  | 2702754 | 8069 | SH |  | SOLE |  | 0 | 0 | 8069 |
| VANGUARD TOTAL BOND MARKET ETF | ETF | 921937835 |  | 1676627 | 23338 | SH |  | SOLE |  | 0 | 0 | 23338 |
| INVESCO S 500 QUALITY ETF | ETF | 46137V241 |  | 3796296 | 86279 | SH |  | SOLE |  | 0 | 0 | 86279 |
| ZIMMER HLDGS INC | Stock | 98956P102 |  | 238425 | 1870 | SH |  | SOLE |  | 0 | 0 | 1870 |
| ROCKWELL AUTOMATION INC COM | Stock | 773903109 |  | 259631 | 1008 | SH |  | SOLE |  | 0 | 0 | 1008 |
| STRYKER CORP | Stock | 863667101 |  | 254952 | 1043 | SH |  | SOLE |  | 0 | 0 | 1043 |
| QUALCOMM INC | Stock | 747525103 |  | 1276517 | 11611 | SH |  | SOLE |  | 0 | 0 | 11611 |
| MCDONALDS CORP COM | Stock | 580135101 |  | 3162 | 12 | SH |  | DFND | Zacks | 0 | 0 | 12 |
| MCDONALDS CORP COM | Stock | 580135101 |  | 427118 | 1621 | SH |  | SOLE |  | 0 | 0 | 1621 |
| CAMBRIA SHAREHOLDER YIELD ETF | ETF | 132061201 |  | 243028 | 4098 | SH |  | SOLE |  | 0 | 0 | 4098 |
| CISCO SYS INC | Stock | 17275R102 |  | 3716 | 78 | SH |  | DFND | Zacks | 0 | 0 | 78 |
| CISCO SYS INC | Stock | 17275R102 |  | 230253 | 4833 | SH |  | SOLE |  | 0 | 0 | 4833 |
| COHEN  STEERS INFRASTRUCTURE FUND | CEF | 19248A109 |  | 279816 | 11664 | SH |  | SOLE |  | 0 | 0 | 11664 |
| ISHARES TR RUSSELL MIDCAP INDEX FD | ETF | 464287499 |  | 847854 | 12570 | SH |  | SOLE |  | 0 | 0 | 12570 |
| ADVANCED MICRO DEVICES INC COM | Stock | 007903107 |  | 309450 | 4778 | SH |  | SOLE |  | 0 | 0 | 4778 |
| WISDOMTREE LARGE CAP DIVIDEND | ETF | 97717W307 |  | 497669 | 8033 | SH |  | SOLE |  | 0 | 0 | 8033 |
| AT INC COM | Stock | 00206R102 |  | 2209 | 120 | SH |  | DFND | Zacks | 0 | 0 | 120 |
| AT INC COM | Stock | 00206R102 |  | 481586 | 26159 | SH |  | SOLE |  | 0 | 0 | 26159 |
| VANGUARD INTERMEDIATE-TERM BOND | ETF | 921937819 |  | 1444367 | 19434 | SH |  | SOLE |  | 0 | 0 | 19434 |
| ENERGY SELECT SECTOR SPDR | ETF | 81369Y506 |  | 6776302 | 77470 | SH |  | SOLE |  | 0 | 0 | 77470 |
| INDEPENDENCE RLTY TR INC COM | REIT | 45378A106 |  | 209626 | 12433 | SH |  | SOLE |  | 0 | 0 | 12433 |
| SCHWAB FUNDAMENTAL US LARGE CO. INDEX ETF | ETF | 808524771 |  | 3529872 | 66053 | SH |  | SOLE |  | 0 | 0 | 66053 |
| GENERAL ELECTRIC CO COM NEW | Stock | 369604301 |  | 700996 | 8366 | SH |  | SOLE |  | 0 | 0 | 8366 |
| ISHARES IBOXX HIGH YIELD CORPORATE BOND ETF | ETF | 464288513 |  | 4971569 | 67521 | SH |  | SOLE |  | 0 | 0 | 67521 |
| CONSUMER DISCRETIONARY SEL SECTOR SPDR FD | ETF | 81369Y407 |  | 953416 | 7382 | SH |  | SOLE |  | 0 | 0 | 7382 |
| INDUSTRIAL SELECT SECTOR SPDR | ETF | 81369Y704 |  | 2299246 | 23412 | SH |  | SOLE |  | 0 | 0 | 23412 |
| SCHWAB FUNDAMENTAL INTERNATIONAL LARGE CO. INDEX ETF | ETF | 808524755 |  | 1820241 | 62616 | SH |  | SOLE |  | 0 | 0 | 62616 |
| RIVERFRONT STRATEGIC INCOME FUND | ETF | 00162Q783 |  | 324460 | 14338 | SH |  | SOLE |  | 0 | 0 | 14338 |
| SPDR BLOOMBERG 1-10 YEAR TIPS ETF | ETF | 78468R861 |  | 2366756 | 128279 | SH |  | SOLE |  | 0 | 0 | 128279 |
| FIDELITY MSCI ENERGY INDEX ETF | ETF | 316092402 |  | 230342 | 9662 | SH |  | SOLE |  | 0 | 0 | 9662 |
| FIDELITY MSCI HEALTH CARE INDEX ETF | ETF | 316092600 |  | 466822 | 7296 | SH |  | SOLE |  | 0 | 0 | 7296 |
| FIDELITY MSCI MATERIALS INDEX ETF | ETF | 316092881 |  | 678614 | 15547 | SH |  | SOLE |  | 0 | 0 | 15547 |
| ISHARES S 500 VALUE ETF | ETF | 464287408 |  | 792010 | 5460 | SH |  | SOLE |  | 0 | 0 | 5460 |
| ISHARES S 500 GROWTH ETF | ETF | 464287309 |  | 2540467 | 43427 | SH |  | SOLE |  | 0 | 0 | 43427 |
| ISHARES S 500 INDEX | ETF | 464287200 |  | 14018816 | 36487 | SH |  | SOLE |  | 0 | 0 | 36487 |
| UNION PAC CORP COM | Stock | 907818108 |  | 451404 | 2180 | SH |  | SOLE |  | 0 | 0 | 2180 |
| ISHARES S U.S. PREFERRED STOCK ETF | ETF | 464288687 |  | 274753 | 8999 | SH |  | SOLE |  | 0 | 0 | 8999 |
| VANGUARD MID-CAP VALUE ETF | ETF | 922908512 |  | 764216 | 5651 | SH |  | SOLE |  | 0 | 0 | 5651 |
| LOCKHEED MARTIN CORP | Stock | 539830109 |  | 1946 | 4 | SH |  | DFND | Zacks | 0 | 0 | 4 |
| LOCKHEED MARTIN CORP | Stock | 539830109 |  | 1990867 | 4092 | SH |  | SOLE |  | 0 | 0 | 4092 |
| JPMORGAN CHASE  CO COM | Stock | 46625H100 |  | 5096 | 38 | SH |  | DFND | Zacks | 0 | 0 | 38 |
| JPMORGAN CHASE  CO COM | Stock | 46625H100 |  | 2702082 | 20150 | SH |  | SOLE |  | 0 | 0 | 20150 |
| INTERNATIONAL PAPER CO COM | Stock | 460146103 |  | 35 | 1 | SH |  | DFND | Zacks | 0 | 0 | 1 |
| INTERNATIONAL PAPER CO COM | Stock | 460146103 |  | 1117180 | 32260 | SH |  | SOLE |  | 0 | 0 | 32260 |
| SPDR PORTFOLIO EMERGING MARKETS ETF | ETF | 78463X509 |  | 205702 | 6241 | SH |  | SOLE |  | 0 | 0 | 6241 |
| CHEVRON CORP NEW COM | Stock | 166764100 |  | 5564 | 31 | SH |  | DFND | Zacks | 0 | 0 | 31 |
| CHEVRON CORP NEW COM | Stock | 166764100 |  | 2844947 | 15850 | SH |  | SOLE |  | 0 | 0 | 15850 |
| VANGUARD FTSE DEVELOPED MARKETS ETF | ETF | 921943858 |  | 2858345 | 68104 | SH |  | SOLE |  | 0 | 0 | 68104 |
| BANK AMERICA CORP COM | Stock | 060505104 |  | 1921 | 58 | SH |  | DFND | Zacks | 0 | 0 | 58 |
| BANK AMERICA CORP COM | Stock | 060505104 |  | 305211 | 9215 | SH |  | SOLE |  | 0 | 0 | 9215 |
| REAVES UTIL INCOME FD COM SH BEN INT | CEF | 756158101 |  | 543984 | 19242 | SH |  | SOLE |  | 0 | 0 | 19242 |
| SPDR SER TR S DIVID ETF | ETF | 78464A763 |  | 748384 | 5982 | SH |  | SOLE |  | 0 | 0 | 5982 |
| WALMART INC COM | Stock | 931142103 |  | 3970 | 28 | SH |  | DFND | Zacks | 0 | 0 | 28 |
| WALMART INC COM | Stock | 931142103 |  | 901771 | 6360 | SH |  | SOLE |  | 0 | 0 | 6360 |
| FIRST TRUST RISING DIVIDEND ACHIEVERS ETF | ETF | 33738R506 |  | 328207 | 7473 | SH |  | SOLE |  | 0 | 0 | 7473 |
| INTL BUSINESS MACHINES | Stock | 459200101 |  | 1691 | 12 | SH |  | DFND | Zacks | 0 | 0 | 12 |
| INTL BUSINESS MACHINES | Stock | 459200101 |  | 890207 | 6318 | SH |  | SOLE |  | 0 | 0 | 6318 |
| RAYTHEON TECHNOLOGIES CORP COM | Stock | 75513E101 |  | 1817 | 18 | SH |  | DFND | Zacks | 0 | 0 | 18 |
| RAYTHEON TECHNOLOGIES CORP COM | Stock | 75513E101 |  | 273536 | 2710 | SH |  | SOLE |  | 0 | 0 | 2710 |
| VANGUARD FTSE EMERGING MARKETS ETF | ETF | 922042858 |  | 2254304 | 57832 | SH |  | SOLE |  | 0 | 0 | 57832 |
| VANGUARD HIGH DIVIDEND YIELD | ETF | 921946406 |  | 10796782 | 99776 | SH |  | SOLE |  | 0 | 0 | 99776 |
| PFIZER INC COM | Stock | 717081103 |  | 4150 | 81 | SH |  | DFND | Zacks | 0 | 0 | 81 |
| PFIZER INC COM | Stock | 717081103 |  | 3311326 | 64624 | SH |  | SOLE |  | 0 | 0 | 64624 |
| ISHARES IBOXX CORPORATE BOND ETF | ETF | 464287242 |  | 242726 | 2302 | SH |  | SOLE |  | 0 | 0 | 2302 |
| GILEAD SCIENCES INC | Stock | 375558103 |  | 2060 | 24 | SH |  | DFND | Zacks | 0 | 0 | 24 |
| GILEAD SCIENCES INC | Stock | 375558103 |  | 1057171 | 12314 | SH |  | SOLE |  | 0 | 0 | 12314 |
| CATERPILLAR INC COM | Stock | 149123101 |  | 3354 | 14 | SH |  | DFND | Zacks | 0 | 0 | 14 |
| CATERPILLAR INC COM | Stock | 149123101 |  | 246801 | 1030 | SH |  | SOLE |  | 0 | 0 | 1030 |
| ALPHABET INC CAP STK CL C | Stock | 02079K107 |  | 1680280 | 18937 | SH |  | SOLE |  | 0 | 0 | 18937 |
| AMGEN INC | Stock | 031162100 |  | 590112 | 2247 | SH |  | SOLE |  | 0 | 0 | 2247 |
| HUMANA INC COM | Stock | 444859102 |  | 225283 | 440 | SH |  | SOLE |  | 0 | 0 | 440 |
| ISHARES CORE S US VALUE ETF | ETF | 464287663 |  | 7702509 | 109054 | SH |  | SOLE |  | 0 | 0 | 109054 |
| VANGUARD DIVIDEND APPRECIATION ETF | ETF | 921908844 |  | 4818501 | 31732 | SH |  | SOLE |  | 0 | 0 | 31732 |
| SOUTHSTATE CORPORATION COM | Stock | 840441109 |  | 218466 | 2861 | SH |  | SOLE |  | 0 | 0 | 2861 |
| ISHARES MSCI EAFE SMALL CAP ETF | ETF | 464288273 |  | 1026685 | 18178 | SH |  | SOLE |  | 0 | 0 | 18178 |
| GLOBAL X NASDAQ 100 COVERED CALL ETF | ETF | 37954Y483 |  | 461930 | 29034 | SH |  | SOLE |  | 0 | 0 | 29034 |
| ISHARES CORE DIVIDEND GROWTH ETF | ETF | 46434V621 |  | 1947283 | 38946 | SH |  | SOLE |  | 0 | 0 | 38946 |
| FIRST TRUST ENHANCED SHORT MATURITY ETF | ETF | 33739Q408 |  | 416080 | 7000 | SH |  | SOLE |  | 0 | 0 | 7000 |
| ISHARES S SMALLCAP 600 VALUE ETF | ETF | 464287879 |  | 1805344 | 19772 | SH |  | SOLE |  | 0 | 0 | 19772 |
| INVESCO BULLETSHARES 2023 CORPORATE BOND ETF | ETF | 46138J866 |  | 330624 | 15759 | SH |  | SOLE |  | 0 | 0 | 15759 |
| INVESCO BULLETSHARES 2024 CORPORATE BOND ETF | ETF | 46138J841 |  | 4396768 | 214633 | SH |  | SOLE |  | 0 | 0 | 214633 |
| NATIONAL RETAIL PPTYS | REIT | 637417106 |  | 1067743 | 23334 | SH |  | SOLE |  | 0 | 0 | 23334 |
| VANGUARD SHORT TERM BOND | ETF | 921937827 |  | 203285 | 2700 | SH |  | SOLE |  | 0 | 0 | 2700 |
| SPDR PORTFOLIO S 500 GROWTH ETF | ETF | 78464A409 |  | 535227 | 10563 | SH |  | SOLE |  | 0 | 0 | 10563 |
| ARK GENOMIC REVOLUTION ETF | ETF | 00214Q302 |  | 209445 | 7419 | SH |  | SOLE |  | 0 | 0 | 7419 |
| SPDR PORTFOLIO S 500 VALUE ETF | ETF | 78464A508 |  | 2233855 | 57440 | SH |  | SOLE |  | 0 | 0 | 57440 |
| PHILIP MORRIS INTL INC | Stock | 718172109 |  | 3138 | 31 | SH |  | DFND | Zacks | 0 | 0 | 31 |
| PHILIP MORRIS INTL INC | Stock | 718172109 |  | 417502 | 4125 | SH |  | SOLE |  | 0 | 0 | 4125 |
| VANGUARD MEGA CAP 300 ETF | ETF | 921910873 |  | 1920538 | 14506 | SH |  | SOLE |  | 0 | 0 | 14506 |
| BRISTOL-MYERS SQUIBB CO COM | Stock | 110122108 |  | 2662 | 37 | SH |  | DFND | Zacks | 0 | 0 | 37 |
| BRISTOL-MYERS SQUIBB CO COM | Stock | 110122108 |  | 200691 | 2789 | SH |  | SOLE |  | 0 | 0 | 2789 |
| REALTY INCOME CORP | REIT | 756109104 |  | 449493 | 7086 | SH |  | SOLE |  | 0 | 0 | 7086 |
| ALTRIA GROUP INC COM | Stock | 02209S103 |  | 1127601 | 24669 | SH |  | SOLE |  | 0 | 0 | 24669 |
| CITIGROUP INC | Stock | 172967424 |  | 814 | 18 | SH |  | DFND | Zacks | 0 | 0 | 18 |
| CITIGROUP INC | Stock | 172967424 |  | 530404 | 11727 | SH |  | SOLE |  | 0 | 0 | 11727 |
| EXXON MOBIL CORP COM | Stock | 30231G102 |  | 5405 | 49 | SH |  | DFND | Zacks | 0 | 0 | 49 |
| EXXON MOBIL CORP COM | Stock | 30231G102 |  | 1318713 | 11956 | SH |  | SOLE |  | 0 | 0 | 11956 |
| UNITEDHEALTH GROUP | Stock | 91324P102 |  | 2485938 | 4689 | SH |  | SOLE |  | 0 | 0 | 4689 |
| LOWES COS INC COM | Stock | 548661107 |  | 234182 | 1175 | SH |  | SOLE |  | 0 | 0 | 1175 |
| FIRST TRUST VALUE LINE DIVIDEND FUND | ETF | 33734H106 |  | 1208035 | 30269 | SH |  | SOLE |  | 0 | 0 | 30269 |
| UTILITIES SELECT SECTOR SPDR | ETF | 81369Y886 |  | 1394664 | 19782 | SH |  | SOLE |  | 0 | 0 | 19782 |
| SPDR S WORLD EX-US | ETF | 78463X889 |  | 3788266 | 127594 | SH |  | SOLE |  | 0 | 0 | 127594 |
| ISHARES CORE S MID CAP ETF | ETF | 464287507 |  | 7427233 | 30705 | SH |  | SOLE |  | 0 | 0 | 30705 |
| APPLE INC | Stock | 037833100 |  | 11926395 | 91791 | SH |  | SOLE |  | 0 | 0 | 91791 |
| ISHARES CONVERTIBLE BOND ETF | ETF | 46435G102 |  | 10321685 | 148578 | SH |  | SOLE |  | 0 | 0 | 148578 |
| ABBOTT LABS COM | Stock | 002824100 |  | 1537 | 14 | SH |  | DFND | Zacks | 0 | 0 | 14 |
| ABBOTT LABS COM | Stock | 002824100 |  | 661751 | 6027 | SH |  | SOLE |  | 0 | 0 | 6027 |
| DISNEY WALT CO COM | Stock | 254687106 |  | 953376 | 10973 | SH |  | SOLE |  | 0 | 0 | 10973 |
| FIDELITY COMWLTH TR | ETF | 315912808 |  | 233884 | 5709 | SH |  | SOLE |  | 0 | 0 | 5709 |
| ISHARES TR RUSSELL 1000 INDEX ETF | ETF | 464287622 |  | 1244474 | 5911 | SH |  | SOLE |  | 0 | 0 | 5911 |
| ISHARES RUSSELL 1000 VALUE ETF | ETF | 464287598 |  | 1832738 | 12085 | SH |  | SOLE |  | 0 | 0 | 12085 |
| BK OF AMERICA CORP 7.25CNV PFD L | Convertible Preferred | 060505682 |  | 702960 | 606 | SH |  | SOLE |  | 0 | 0 | 606 |

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