# EDGAR Filing Document

**Accession Number:** 0001541476
**File Stem:** 0001541476-23-000004
**Filing Date:** 2023-2
**Character Count:** 15970
**Document Hash:** e9898c177e75273f4ce76259113464b1
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001541476-23-000004.hdr.sgml**: 20230228

**ACCESSION NUMBER**: 0001541476-23-000004

**CONFORMED SUBMISSION TYPE**: SC 13G/A

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20230228

**DATE AS OF CHANGE**: 20230228

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** YELP INC
- **CENTRAL INDEX KEY:** 0001345016
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-PERSONAL SERVICES [7200]
- **IRS NUMBER:** 201854266
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13G/A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-86798
- **FILM NUMBER:** 23686639

**BUSINESS ADDRESS:**
- **STREET 1:** 350 MISSION STREET
- **STREET 2:** 10TH FLOOR
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94105
- **BUSINESS PHONE:** (415) 908-3801

**MAIL ADDRESS:**
- **STREET 1:** 350 MISSION STREET
- **STREET 2:** 10TH FLOOR
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94105

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** YELP! INC
- **DATE OF NAME CHANGE:** 20051121
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Stoppelman Jeremy
- **CENTRAL INDEX KEY:** 0001541476

**FILING VALUES:**
- **FORM TYPE:** SC 13G/A

**MAIL ADDRESS:**
- **STREET 1:** C/O YELP INC.
- **STREET 2:** 350 MISSION STREET, 10TH FLOOR
- **CITY:** SAN FRANCISCO
- **STATE:** CA
- **ZIP:** 94103

**SECURITIES AND EXCHANGE COMMISSION**

**WASHINGTON, DC 20549**

**SCHEDULE 13G**

**UNDER THE SECURITIES EXCHANGE ACT OF 1934**

**(Amendment No. 11)\***

**Yelp Inc.**

<u>_____________________________________________________</u>

(Name of Issuer)

**Common Stock**

<u>_____________________________________________________</u>

(Title of Class of Securities)

**985817105**

<u>_____________________________________________________</u>

(CUSIP Number)

**December 31, 2022**

<u>_____________________________________________________</u>

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

□&nbsp;&nbsp;&nbsp;&nbsp;Rule 13d-1(b)

□&nbsp;&nbsp;&nbsp;&nbsp;Rule 13d-1(c)

🗷&nbsp;&nbsp;&nbsp;&nbsp;Rule 13d-1(d)

\*The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, *see* the *Notes*).

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

------

**CUSIP No. <u>985817105</u>**<br>

---

| | | | |
|:---|:---|:---|:---|
| 1. | Names of Reporting Persons <br>Jeremy Stoppelman | Names of Reporting Persons <br>Jeremy Stoppelman | Names of Reporting Persons <br>Jeremy Stoppelman |
| 2. | Check the Appropriate Box if a Member of a Group (see instructions) | Check the Appropriate Box if a Member of a Group (see instructions) | Check the Appropriate Box if a Member of a Group (see instructions) |
|  | (a) ◻ | (a) ◻ | (a) ◻ |
|  | (b) ◻ | (b) ◻ | (b) ◻ |
| 3. | SEC USE ONLY | SEC USE ONLY | SEC USE ONLY |
| 4. | Citizenship or Place of Organization <br>United States | Citizenship or Place of Organization <br>United States | Citizenship or Place of Organization <br>United States |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 5. | Sole Voting Power<br>4,795,858 shares<sup>(1)</sup> |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 6. | Shared Voting Power<br>Not applicable. |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 7. | Sole Dispositive Power<br>4,795,858 shares<sup>(1)</sup> |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 8. | Shared Dispositive Power<br>Not applicable. |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>4,795,858 shares<sup>(1)</sup> | Aggregate Amount Beneficially Owned by Each Reporting Person<br>4,795,858 shares<sup>(1)</sup> | Aggregate Amount Beneficially Owned by Each Reporting Person<br>4,795,858 shares<sup>(1)</sup> |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (see instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (see instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (see instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row 9<br>6.6%<sup>(2)</sup> | Percent of Class Represented by Amount in Row 9<br>6.6%<sup>(2)</sup> | Percent of Class Represented by Amount in Row 9<br>6.6%<sup>(2)</sup> |
| 12. | Type of Reporting Person (see instructions)<br>IN | Type of Reporting Person (see instructions)<br>IN | Type of Reporting Person (see instructions)<br>IN |

---

(1)&nbsp;&nbsp;&nbsp;&nbsp;Consists of (a) 217,118 shares of Common Stock held by Mr. Stoppelman, (b) 2,338,100 shares of Common Stock issuable to Mr. Stoppelman pursuant to stock options exercisable within 60 days of December 31, 2022, (c) 47,330 shares of Common Stock issuable to Mr. Stoppelman pursuant to restricted stock units that are expected to vest within 60 days of December 31, 2022, and (d) 2,193,310 shares of Common Stock held of record by The Jeremy Stoppelman Revocable Trust, over which Mr. Stoppelman retains sole voting and dispositive power.

(2)&nbsp;&nbsp;&nbsp;&nbsp;Based on 69,796,932 shares of Common Stock outstanding on December 31, 2022. Assumes exercise of Reporting Person's exercisable options and the issuance of the shares underlying restricted stock units expected to vest as of or within 60 days of December 31, 2022.

------

**CUSIP No. <u>985817105</u>**<br>

---

| | | | |
|:---|:---|:---|:---|
| 1. | Names of Reporting Persons <br>The Jeremy Stoppelman Revocable Trust (the "Trust") | Names of Reporting Persons <br>The Jeremy Stoppelman Revocable Trust (the "Trust") | Names of Reporting Persons <br>The Jeremy Stoppelman Revocable Trust (the "Trust") |
| 2. | Check the Appropriate Box if a Member of a Group (see instructions) | Check the Appropriate Box if a Member of a Group (see instructions) | Check the Appropriate Box if a Member of a Group (see instructions) |
|  | (a) ◻ | (a) ◻ | (a) ◻ |
|  | (b) ◻ | (b) ◻ | (b) ◻ |
| 3. | SEC USE ONLY | SEC USE ONLY | SEC USE ONLY |
| 4. | Citizenship or Place of Organization <br>California | Citizenship or Place of Organization <br>California | Citizenship or Place of Organization <br>California |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 5. | Sole Voting Power<br>2,193,310 shares<sup>(3)</sup> |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 6. | Shared Voting Power<br>Not applicable. |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 7. | Sole Dispositive Power<br>2,193,310 shares<sup>(3)</sup> |
| Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | Number of<br>Shares<br>Beneficially<br>Owned by<br>Each<br>Reporting<br>Person With: | 8. | Shared Dispositive Power<br>Not applicable. |
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person<br>2,193,310 shares<sup>(3)</sup> | Aggregate Amount Beneficially Owned by Each Reporting Person<br>2,193,310 shares<sup>(3)</sup> | Aggregate Amount Beneficially Owned by Each Reporting Person<br>2,193,310 shares<sup>(3)</sup> |
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (see instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (see instructions) ◻ | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (see instructions) ◻ |
| 11. | Percent of Class Represented by Amount in Row 9<br>3.1%<sup>(4)</sup> | Percent of Class Represented by Amount in Row 9<br>3.1%<sup>(4)</sup> | Percent of Class Represented by Amount in Row 9<br>3.1%<sup>(4)</sup> |
| 12. | Type of Reporting Person (see instructions)<br>OO – The Trust is a revocable trust organized under the laws of the State of California | Type of Reporting Person (see instructions)<br>OO – The Trust is a revocable trust organized under the laws of the State of California | Type of Reporting Person (see instructions)<br>OO – The Trust is a revocable trust organized under the laws of the State of California |

---

(3)&nbsp;&nbsp;&nbsp;&nbsp;Consists of shares of Common Stock held of record by the Trust. Mr. Stoppelman retains sole voting and dispositive power over these shares.

(4)&nbsp;&nbsp;&nbsp;&nbsp;Based on 69,796,932 shares of Common Stock outstanding on December 31, 2022.

------

---

| | |
|:---|:---|
| **Item 1(a).** | Name of Issuer: Yelp Inc. |
| **Item 1(b).** | Address of Issuer's Principal Executive Offices: 350 Mission Street, 10th Floor, San Francisco, CA 94105 |
| **Item 2(a).** | Name of Person Filing: <br>**(i)**&nbsp;&nbsp;&nbsp;&nbsp;Jeremy Stoppelman<br>**(ii)**&nbsp;&nbsp;&nbsp;&nbsp;The Jeremy Stoppelman Revocable Trust (the "Trust") |
| **Item 2(b).** | Address of Principal Business Office or, if none, Residence: The address and principal business office of each Reporting Person is:<br>c/o Yelp Inc.<br>350 Mission Street, 10th Floor<br>San Francisco, CA 94105 |
| **Item 2(c).** | Citizenship: Mr. Stoppelman is a United States citizen. The Trust is organized under the laws of the State of California. |
| **Item 2(d).** | Title of Class of Securities: Common Stock |
| **Item 2(e).** | CUSIP Number: 985817105 |
| **Item 3.** | **If this statement is filed pursuant to §§240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filing is a:** |
| (a) | ◻ Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78o); |
| (b) | ◻ Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c); |
| (c) | ◻ Insurance company as defined in section 3(a)19) of the Act (15 U.S.C. 78c); |
| (d) | ◻ Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8); |
| (e) | ◻ An investment adviser in accordance with §240.13d-1(b)(1)(ii)(E); |
| (f) | ◻ An employee benefit plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F); |
| (g) | ◻ A parent holding company or control person in accordance with §240.13d-1(b)(1)(ii)(G); |
| (h) | ◻ A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813); |
| (i) | ◻ A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3); |
| (j) | ◻ A non-U.S. institution in accordance with §240.13d–1(b)(1)(ii)(J); |
| (k) | ◻ Group, in accordance with §240.13d–1(b)(1)(ii)(K). |
|  | If filing as a non-U.S. institution in accordance with §240.13d–1(b)(1)(ii)(J), please specify the type of institution: ____ |

---

**Item 4.**&nbsp;&nbsp;&nbsp;&nbsp;**Ownership**

Provide the following information regarding the aggregate number and percentage of the class of securities of the Issuer identified in Item 1.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(a)**&nbsp;&nbsp;&nbsp;&nbsp;Amount Beneficially Owned: 4,795,858 shares<sup>(1)</sup>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(b)**&nbsp;&nbsp;&nbsp;&nbsp;Percent of Class: 6.6%<sup>(2)</sup>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(c)**&nbsp;&nbsp;&nbsp;&nbsp;Number of shares as to which the person has:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(i)**&nbsp;&nbsp;&nbsp;&nbsp;Sole power to vote or to direct the vote:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(1)**&nbsp;&nbsp;&nbsp;&nbsp;Mr. Stoppelman: 4,795,858 shares<sup>(1)</sup>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(2)**&nbsp;&nbsp;&nbsp;&nbsp;Trust: 2,193,310 shares<sup>(3)</sup>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(ii)**&nbsp;&nbsp;&nbsp;&nbsp;Shared power to vote or to direct the vote:

Not applicable.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(iii)**&nbsp;&nbsp;&nbsp;&nbsp;Sole power to dispose or to direct the disposition of:

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(1)**&nbsp;&nbsp;&nbsp;&nbsp;Mr. Stoppelman: 4,795,858 shares<sup>(1)</sup>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(2)**&nbsp;&nbsp;&nbsp;&nbsp;Trust: 2,193,310 shares<sup>(3)</sup>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;**(iv)**&nbsp;&nbsp;&nbsp;&nbsp;Shared power to dispose or to direct the disposition of:

Not applicable.

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

------

**Item 5.**&nbsp;&nbsp;&nbsp;&nbsp;**Ownership of 5 Percent or Less of a Class**

If this statement is being filed to report the fact that as of the date hereof the Reporting Person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following ◻.

**Item 6.**&nbsp;&nbsp;&nbsp;&nbsp;**Ownership of More than 5 Percent on Behalf of Another Person**

Not applicable.

**Item 7.**&nbsp;&nbsp;&nbsp;&nbsp;**Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person.**

Not applicable.

**Item 8.**&nbsp;&nbsp;&nbsp;&nbsp;**Identification and Classification of Members of the Group**

Not applicable.

**Item 9.**&nbsp;&nbsp;&nbsp;&nbsp;**Notice of Dissolution of a Group**

Not applicable.

**Item 10.**&nbsp;&nbsp;&nbsp;&nbsp;**Certification**

Not applicable.

------

**SIGNATURE**

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

---

| |
|:---|
| /s/ Jeremy Stoppelman |
| Jeremy Stoppelman |
| February 28, 2023 |
| Date |
| The Jeremy Stoppelman Revocable Trust |
| /s/ Jeremy Stoppelman |
| Jeremy Stoppelman, Trustee |
| February 28, 2023 |
| Date |

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