# EDGAR Filing Document

**Accession Number:** 0001798221
**File Stem:** 0001754960-25-000340
**Filing Date:** 2025-7
**Character Count:** 15517
**Document Hash:** 954dab7929c2385f1ab9225af1a417ff
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001754960-25-000340.hdr.sgml**: 20250710

**ACCESSION NUMBER**: 0001754960-25-000340

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20250630

**FILED AS OF DATE**: 20250710

**DATE AS OF CHANGE**: 20250709

**EFFECTIVENESS DATE**: 20250710

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Professional Financial Advisors, LLC
- **CENTRAL INDEX KEY:** 0001798221

**ORGANIZATION NAME:**
- **EIN:** 470901141
- **STATE OF INCORPORATION:** NE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-19857
- **FILM NUMBER:** 251114637

**BUSINESS ADDRESS:**
- **STREET 1:** 1400 S DEWEY ST
- **STREET 2:** SUITE 300
- **CITY:** NORTH PLATTE
- **STATE:** NE
- **ZIP:** 69101
- **BUSINESS PHONE:** 308-534-8210

**MAIL ADDRESS:**
- **STREET 1:** 1400 S DEWEY ST
- **STREET 2:** SUITE 300
- **CITY:** NORTH PLATTE
- **STATE:** NE
- **ZIP:** 69101

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 06-30-2025

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** Professional Financial Advisors LLC<br>**Address:** 1400 S DEWEY ST<br>SUITE 300<br>NORTH PLATTE, NE 69101

**Form 13F File Number:** 028-19857

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** Aryn Sands<br>**Title:** Agent<br>**Phone:** 844-844-3453

**Signature, Place, and Date of Signing:**

Aryn Sands  Reno, NV  07-09-2025<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 116

**Form 13F Information Table Value Total:** $431079350

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| ABBVIE INC | COM | 00287Y109 |  | 328449 | 1769 | SH |  | SOLE |  | 0 | 0 | 1769 |
| ADVISORSHARES TR | Q DYNAMIC GROWTH | 00768Y438 |  | 2511726 | 64840 | SH |  | SOLE |  | 0 | 0 | 64840 |
| EA SERIES TRUST | US QUAN MOMENTUM | 02072L409 |  | 208434 | 3208 | SH |  | SOLE |  | 0 | 0 | 3208 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 1760200 | 9923 | SH |  | SOLE |  | 0 | 0 | 9923 |
| AMAZON COM INC | COM | 023135106 |  | 2235715 | 10191 | SH |  | SOLE |  | 0 | 0 | 10191 |
| ELEVANCE HEALTH INC | COM | 036752103 |  | 1493566 | 3840 | SH |  | SOLE |  | 0 | 0 | 3840 |
| APPLE INC | COM | 037833100 |  | 2542552 | 12392 | SH |  | SOLE |  | 0 | 0 | 12392 |
| APPLIED MATLS INC | COM | 038222105 |  | 263571 | 1440 | SH |  | SOLE |  | 0 | 0 | 1440 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 4953817 | 10198 | SH |  | SOLE |  | 0 | 0 | 10198 |
| BLACKROCK ETF TRUST | ISHARES US EQUIT | 09290C103 |  | 238262 | 4375 | SH |  | SOLE |  | 0 | 0 | 4375 |
| CAMBRIA ETF TR | GLB MOMENT ETF | 132061508 |  | 248995 | 8396 | SH |  | SOLE |  | 0 | 0 | 8396 |
| CAMBRIA ETF TR | GLB ASSET ALLO | 132061607 |  | 1510720 | 49449 | SH |  | SOLE |  | 0 | 0 | 49449 |
| CAMBRIA ETF TR | TAIL RISK | 132061862 |  | 1809116 | 150885 | SH |  | SOLE |  | 0 | 0 | 150885 |
| CAPITAL GROUP GROWTH ETF | SHS CREATION UNI | 14020G101 |  | 1262224 | 31051 | SH |  | SOLE |  | 0 | 0 | 31051 |
| CAPITAL GROUP DIVIDEND VALUE | SHS CREATION UNI | 14020W106 |  | 1462637 | 37038 | SH |  | SOLE |  | 0 | 0 | 37038 |
| CAPITAL GROUP GBL GROWTH EQT | SHS CREATION UNI | 14020X104 |  | 1244343 | 38922 | SH |  | SOLE |  | 0 | 0 | 38922 |
| CAPITAL ONE FINL CORP | COM | 14040H105 |  | 1396623 | 6564 | SH |  | SOLE |  | 0 | 0 | 6564 |
| CONAGRA BRANDS INC | COM | 205887102 |  | 891638 | 43558 | SH |  | SOLE |  | 0 | 0 | 43558 |
| DELL TECHNOLOGIES INC | CL C | 24703L202 |  | 290700 | 2371 | SH |  | SOLE |  | 0 | 0 | 2371 |
| DIMENSIONAL ETF TRUST | US EQUITY MARKET | 25434V401 |  | 1183043 | 17652 | SH |  | SOLE |  | 0 | 0 | 17652 |
| DIMENSIONAL ETF TRUST | US SMALL CAP ETF | 25434V500 |  | 559747 | 8786 | SH |  | SOLE |  | 0 | 0 | 8786 |
| DIMENSIONAL ETF TRUST | US MKTWIDE VALUE | 25434V724 |  | 780319 | 18456 | SH |  | SOLE |  | 0 | 0 | 18456 |
| ENERGY TRANSFER L P | COM UT LTD PTN | 29273V100 |  | 297350 | 16401 | SH |  | SOLE |  | 0 | 0 | 16401 |
| META PLATFORMS INC | CL A | 30303M102 |  | 2268767 | 3074 | SH |  | SOLE |  | 0 | 0 | 3074 |
| FIDELITY MERRIMACK STR TR | TOTAL BD ETF | 316188309 |  | 2666650 | 58287 | SH |  | SOLE |  | 0 | 0 | 58287 |
| FIRST TR EXCHANGE-TRADED FD | MNGD FUTRS STRGY | 33739G103 |  | 528641 | 11693 | SH |  | SOLE |  | 0 | 0 | 11693 |
| HOME DEPOT INC | COM | 437076102 |  | 284599 | 776 | SH |  | SOLE |  | 0 | 0 | 776 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 349622 | 1186 | SH |  | SOLE |  | 0 | 0 | 1186 |
| INVESCO QQQ TR | UNIT SER 1 | 46090E103 |  | 1544140 | 2799 | SH |  | SOLE |  | 0 | 0 | 2799 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 817467 | 4498 | SH |  | SOLE |  | 0 | 0 | 4498 |
| INVESCO EXCH TRADED FD TR II | S INTL MOMNT | 46138E222 |  | 3491265 | 68136 | SH |  | SOLE |  | 0 | 0 | 68136 |
| INVESCO EXCH TRADED FD TR II | S 500 MOMNTM | 46138E339 |  | 5427692 | 48259 | SH |  | SOLE |  | 0 | 0 | 48259 |
| INVESCO EXCH TRADED FD TR II | S 500 ENHNCD | 46138E396 |  | 413797 | 7954 | SH |  | SOLE |  | 0 | 0 | 7954 |
| ISHARES SILVER TR | ISHARES | 46428Q109 |  | 1643781 | 50100 | SH |  | SOLE |  | 0 | 0 | 50100 |
| ISHARES INC | MSCI GBL MIN VOL | 464286525 |  | 1254150 | 10577 | SH |  | SOLE |  | 0 | 0 | 10577 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 1551173 | 11487 | SH |  | SOLE |  | 0 | 0 | 11487 |
| ISHARES TR | CORE S ETF | 464287200 |  | 222115 | 358 | SH |  | SOLE |  | 0 | 0 | 358 |
| ISHARES TR | CORE US AGGBD ET | 464287226 |  | 66995538 | 675358 | SH |  | SOLE |  | 0 | 0 | 675358 |
| ISHARES TR | S 500 GRWT ETF | 464287309 |  | 259836 | 2360 | SH |  | SOLE |  | 0 | 0 | 2360 |
| ISHARES TR | S 500 VAL ETF | 464287408 |  | 1257489 | 6435 | SH |  | SOLE |  | 0 | 0 | 6435 |
| ISHARES TR | 20 YR TR BD ETF | 464287432 |  | 422295 | 4785 | SH |  | SOLE |  | 0 | 0 | 4785 |
| ISHARES TR | 7-10 YR TRSY BD | 464287440 |  | 5418003 | 56573 | SH |  | SOLE |  | 0 | 0 | 56573 |
| ISHARES TR | S MC 400VL ETF | 464287705 |  | 603565 | 4884 | SH |  | SOLE |  | 0 | 0 | 4884 |
| ISHARES TR | CORE S SCP ETF | 464287804 |  | 660528 | 6044 | SH |  | SOLE |  | 0 | 0 | 6044 |
| ISHARES TR | EAFE SML CP ETF | 464288273 |  | 5507117 | 75772 | SH |  | SOLE |  | 0 | 0 | 75772 |
| ISHARES TR | NATIONAL MUN ETF | 464288414 |  | 2019959 | 19333 | SH |  | SOLE |  | 0 | 0 | 19333 |
| ISHARES TR | EAFE VALUE ETF | 464288877 |  | 245122 | 3861 | SH |  | SOLE |  | 0 | 0 | 3861 |
| ISHARES TR | FLTG RATE NT ETF | 46429B655 |  | 646654 | 12675 | SH |  | SOLE |  | 0 | 0 | 12675 |
| ISHARES TR | MSCI USA MIN VOL | 46429B697 |  | 640127 | 6819 | SH |  | SOLE |  | 0 | 0 | 6819 |
| ISHARES TR | MSCI USA QLT FCT | 46432F339 |  | 270756 | 1481 | SH |  | SOLE |  | 0 | 0 | 1481 |
| ISHARES TR | MSCI USA MMENTM | 46432F396 |  | 5213389 | 21694 | SH |  | SOLE |  | 0 | 0 | 21694 |
| ISHARES INC | CORE MSCI EMKT | 46434G103 |  | 223529 | 3724 | SH |  | SOLE |  | 0 | 0 | 3724 |
| ISHARES TR | MSCI INTL MOMENT | 46434V449 |  | 1266026 | 27709 | SH |  | SOLE |  | 0 | 0 | 27709 |
| ISHARES TR | MSCI INTL QUALTY | 46434V456 |  | 2775543 | 64219 | SH |  | SOLE |  | 0 | 0 | 64219 |
| ISHARES TR | CORE TOTAL USD | 46434V613 |  | 209634 | 4535 | SH |  | SOLE |  | 0 | 0 | 4535 |
| ISHARES TR | CORE DIV GRWTH | 46434V621 |  | 6395556 | 100024 | SH |  | SOLE |  | 0 | 0 | 100024 |
| ISHARES TR | TRS FLT RT BD | 46434V860 |  | 3921520 | 77424 | SH |  | SOLE |  | 0 | 0 | 77424 |
| ISHARES TR | MSCI USA SMCP MN | 46435G433 |  | 203599 | 4846 | SH |  | SOLE |  | 0 | 0 | 4846 |
| ISHARES TR | 0-3 MNTH TREASRY | 46436E718 |  | 6708620 | 66626 | SH |  | SOLE |  | 0 | 0 | 66626 |
| J P MORGAN EXCHANGE TRADED F | US MOMENTUM | 46641Q779 |  | 1424563 | 22158 | SH |  | SOLE |  | 0 | 0 | 22158 |
| KKR  CO INC | COM | 48251W104 |  | 223490 | 1680 | SH |  | SOLE |  | 0 | 0 | 1680 |
| LAMB WESTON HLDGS INC | COM | 513272104 |  | 799216 | 15414 | SH |  | SOLE |  | 0 | 0 | 15414 |
| LITMAN GREGORY FDS TR | IMGP DBI MANAGED | 53700T827 |  | 4620889 | 179591 | SH |  | SOLE |  | 0 | 0 | 179591 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 1644098 | 2926 | SH |  | SOLE |  | 0 | 0 | 2926 |
| MICROSOFT CORP | COM | 594918104 |  | 3339582 | 6714 | SH |  | SOLE |  | 0 | 0 | 6714 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 396876 | 2512 | SH |  | SOLE |  | 0 | 0 | 2512 |
| ORACLE CORP | COM | 68389X105 |  | 377786 | 1728 | SH |  | SOLE |  | 0 | 0 | 1728 |
| PIMCO ETF TR | INTER MUN BD ACT | 72201R866 |  | 284054 | 5531 | SH |  | SOLE |  | 0 | 0 | 5531 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 522536 | 3280 | SH |  | SOLE |  | 0 | 0 | 3280 |
| PROSHARES TR | PSHS ULT S 500 | 74347R107 |  | 2489710 | 25478 | SH |  | SOLE |  | 0 | 0 | 25478 |
| PUTNAM ETF TRUST | FOCSD LARCP GWT | 746729409 |  | 3109171 | 75676 | SH |  | SOLE |  | 0 | 0 | 75676 |
| PUTNAM ETF TRUST | ESG ULTRA SHORT | 746729854 |  | 341008 | 6726 | SH |  | SOLE |  | 0 | 0 | 6726 |
| ROCKWELL AUTOMATION INC | COM | 773903109 |  | 232519 | 700 | SH |  | SOLE |  | 0 | 0 | 700 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 295470 | 478 | SH |  | SOLE |  | 0 | 0 | 478 |
| SPDR GOLD TR | GOLD SHS | 78463V107 |  | 3112009 | 10209 | SH |  | SOLE |  | 0 | 0 | 10209 |
| SPDR INDEX SHS FDS | PORTFLI MSCI GBL | 78463X475 |  | 601130 | 8712 | SH |  | SOLE |  | 0 | 0 | 8712 |
| SPDR INDEX SHS FDS | PORTFOLIO EMG MK | 78463X509 |  | 644096 | 15070 | SH |  | SOLE |  | 0 | 0 | 15070 |
| SPDR INDEX SHS FDS | PORTFOLIO DEVLPD | 78463X889 |  | 753847 | 18618 | SH |  | SOLE |  | 0 | 0 | 18618 |
| SPDR SERIES TRUST | PORTFOLI S | 78464A805 |  | 118297387 | 1579615 | SH |  | SOLE |  | 0 | 0 | 1579615 |
| SPDR SERIES TRUST | PORTFOLIO S | 78464A854 |  | 1183823 | 16286 | SH |  | SOLE |  | 0 | 0 | 16286 |
| SPDR SERIES TRUST | BLOOMBERG HIGH Y | 78468R622 |  | 749854 | 7709 | SH |  | SOLE |  | 0 | 0 | 7709 |
| SPDR SERIES TRUST | BLOOMBERG 1-3 MO | 78468R663 |  | 7076591 | 77146 | SH |  | SOLE |  | 0 | 0 | 77146 |
| SPDR SERIES TRUST | S | 78468R705 |  | 5064633 | 18998 | SH |  | SOLE |  | 0 | 0 | 18998 |
| SPDR SERIES TRUST | PORTFOLIO S | 78468R853 |  | 224333 | 5266 | SH |  | SOLE |  | 0 | 0 | 5266 |
| SCHWAB CHARLES CORP | COM | 808513105 |  | 1902952 | 20857 | SH |  | SOLE |  | 0 | 0 | 20857 |
| SIMPLIFY EXCHANGE TRADED FUN | SHORT TERM TREA | 82889N657 |  | 494742 | 22458 | SH |  | SOLE |  | 0 | 0 | 22458 |
| SIMPLIFY EXCHANGE TRADED FUN | MANAGED FUTURES | 82889N699 |  | 325800 | 12184 | SH |  | SOLE |  | 0 | 0 | 12184 |
| SIMPLIFY EXCHANGE TRADED FUN | INTMD TERM TRSRY | 82889N798 |  | 279944 | 20752 | SH |  | SOLE |  | 0 | 0 | 20752 |
| SIMPLIFY EXCHANGE TRADED FUN | SIMPLIFY INTERST | 82889N855 |  | 871096 | 16486 | SH |  | SOLE |  | 0 | 0 | 16486 |
| TESLA INC | COM | 88160R101 |  | 714735 | 2250 | SH |  | SOLE |  | 0 | 0 | 2250 |
| TIDAL TR II | RTN STACKED BD | 88636J105 |  | 1395195 | 86070 | SH |  | SOLE |  | 0 | 0 | 86070 |
| TIDAL TR II | RET STCKD GL STK | 88636J204 |  | 2189164 | 83524 | SH |  | SOLE |  | 0 | 0 | 83524 |
| TIDAL TR II | RETURN STCKD US | 88636J816 |  | 4884894 | 209472 | SH |  | SOLE |  | 0 | 0 | 209472 |
| UNION PAC CORP | COM | 907818108 |  | 4398345 | 19117 | SH |  | SOLE |  | 0 | 0 | 19117 |
| UNITED STS GASOLINE FD LP | UNITS | 91201T102 |  | 761720 | 12650 | SH |  | SOLE |  | 0 | 0 | 12650 |
| VANECK ETF TRUST | GOLD MINERS ETF | 92189F106 |  | 1315490 | 25269 | SH |  | SOLE |  | 0 | 0 | 25269 |
| VANGUARD STAR FDS | VG TL INTL STK F | 921909768 |  | 19726257 | 285515 | SH |  | SOLE |  | 0 | 0 | 285515 |
| VANGUARD WELLINGTON FD | US QUALITY | 921935706 |  | 3880232 | 26999 | SH |  | SOLE |  | 0 | 0 | 26999 |
| VANGUARD BD INDEX FDS | INTERMED TERM | 921937819 |  | 537704 | 6952 | SH |  | SOLE |  | 0 | 0 | 6952 |
| VANGUARD WHITEHALL FDS | INTL DVD ETF | 921946810 |  | 1646092 | 18266 | SH |  | SOLE |  | 0 | 0 | 18266 |
| VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 |  | 2102250 | 31274 | SH |  | SOLE |  | 0 | 0 | 31274 |
| VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 |  | 923018 | 11610 | SH |  | SOLE |  | 0 | 0 | 11610 |
| VANGUARD SCOTTSDALE FDS | TOTAL WLD BD ETF | 92206C565 |  | 4889735 | 70528 | SH |  | SOLE |  | 0 | 0 | 70528 |
| VANGUARD INDEX FDS | S 500 ETF SHS | 922908363 |  | 6204231 | 10922 | SH |  | SOLE |  | 0 | 0 | 10922 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 466562 | 2837 | SH |  | SOLE |  | 0 | 0 | 2837 |
| VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 |  | 228486 | 825 | SH |  | SOLE |  | 0 | 0 | 825 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 5062359 | 16656 | SH |  | SOLE |  | 0 | 0 | 16656 |
| VISA INC | COM CL A | 92826C839 |  | 1530738 | 4311 | SH |  | SOLE |  | 0 | 0 | 4311 |
| WALMART INC | COM | 931142103 |  | 2013253 | 20590 | SH |  | SOLE |  | 0 | 0 | 20590 |
| WELLS FARGO CO NEW | COM | 949746101 |  | 346168 | 4321 | SH |  | SOLE |  | 0 | 0 | 4321 |
| WISDOMTREE TR | EM MKTS QTLY DIV | 97717W323 |  | 1145245 | 41540 | SH |  | SOLE |  | 0 | 0 | 41540 |
| WISDOMTREE TR | FLOATNG RAT TREA | 97717Y527 |  | 2605255 | 51784 | SH |  | SOLE |  | 0 | 0 | 51784 |
| WISDOMTREE TR | INTERNATIONL EFI | 97717Y634 |  | 10288685 | 251005 | SH |  | SOLE |  | 0 | 0 | 251005 |
| WISDOMTREE TR | EMERGING MARKETS | 97717Y642 |  | 2222721 | 66970 | SH |  | SOLE |  | 0 | 0 | 66970 |
| WISDOMTREE TR | US EFFICIENT COR | 97717Y790 |  | 23901874 | 477465 | SH |  | SOLE |  | 0 | 0 | 477465 |
| WORLD GOLD TR | SPDR GLD MINIS | 98149E303 |  | 213726 | 3262 | SH |  | SOLE |  | 0 | 0 | 3262 |

---