# EDGAR Filing Document

**Accession Number:** 0000839923
**File Stem:** 0001654954-25-008730
**Filing Date:** 2025-7
**Character Count:** 33954
**Document Hash:** 5952d07879cdb2b0e755a3af6fc9351b
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001654954-25-008730.hdr.sgml**: 20250731

**ACCESSION NUMBER**: 0001654954-25-008730

**CONFORMED SUBMISSION TYPE**: 6-K

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20250731

**FILED AS OF DATE**: 20250731

**DATE AS OF CHANGE**: 20250731

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** VODAFONE GROUP PUBLIC LTD CO
- **CENTRAL INDEX KEY:** 0000839923
- **STANDARD INDUSTRIAL CLASSIFICATION:** RADIO TELEPHONE COMMUNICATIONS [4812]
- **ORGANIZATION NAME:** 06 Technology
- **EIN:** 000000000
- **FISCAL YEAR END:** 0331

**FILING VALUES:**
- **FORM TYPE:** 6-K
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-10086
- **FILM NUMBER:** 251170845

**BUSINESS ADDRESS:**
- **ADDRESS IS A NON US LOCATION:** YES
- **STREET 1:** VODAFONE HOUSE
- **STREET 2:** THE CONNECTION
- **CITY:** NEWBURY, BERKSHIRE
- **PROVINCE COUNTRY:** X0
- **BUSINESS PHONE:** 011-44-1635-33251

**MAIL ADDRESS:**
- **ADDRESS IS A NON US LOCATION:** YES
- **STREET 1:** VODAFONE HOUSE
- **STREET 2:** THE CONNECTION
- **CITY:** NEWBURY, BERKSHIRE
- **PROVINCE COUNTRY:** X0

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** VODAFONE GROUP PUBLIC LIMITED CO
- **DATE OF NAME CHANGE:** 20020807

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** VODAFONE AIRTOUCH PUBLIC LIMITED CO
- **DATE OF NAME CHANGE:** 19990629

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** VODAFONE GROUP PUBLIC LIMITED CO
- **DATE OF NAME CHANGE:** 19960514

**UNITED STATES**

 **SECURITIES AND EXCHANGE COMMISSION**

 **Washington, D.C. 20549**

 **Form 6-K**

 **REPORT OF FOREIGN PRIVATE ISSUER**

 **PURSUANT TO RULES 13a-16 OR 15d-16 UNDER**

 **THE SECURITIES EXCHANGE ACT OF 1934**

Dated July 31, 2025

Commission File Number: 001-10086

 **VODAFONE GROUP**

 **PUBLIC LIMITED COMPANY**

(Translation of registrant's name into English)

VODAFONE HOUSE, THE CONNECTION, NEWBURY, BERKSHIRE, RG14 2FN, ENGLAND

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F <u>✓</u> Form 40-F _

This Report on Form 6-K contains a Stock Exchange Announcement dated 31 July 2025 entitled 'Director/PDMR Shareholding'.

 **31 July 2025**

 **NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES OR PERSONS CLOSELY ASSOCIATED**

 **Acquisition of shares**

The below individuals acquired shares under the Vodafone Global Incentive Plan. The vesting of the share awards was conditional on the satisfaction of the performance conditions approved by the Remuneration Committee unless otherwise noted and/or continued employment with the Vodafone Group.

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Margherita Della Valle | Margherita Della Valle |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Vodafone Group Chief Executive | Vodafone Group Chief Executive |
| b) | Initial notification/ Amendment<br>| Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code<br>| Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br>Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br>Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP nil<br>| 1878659 |
| c) | Price(s) and volume(s) | GBP 0.833684<br>| 885183 |
| d) | Aggregated information: volume, Price | Aggregated volume of shares acquired: 1,878,659 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 885,183 Ordinary shares<br> Aggregated price of shares sold: GBP 737,962.90 | Aggregated volume of shares acquired: 1,878,659 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 885,183 Ordinary shares<br> Aggregated price of shares sold: GBP 737,962.90 |
| e) | Date of the transaction<br>| 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction<br>| London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Maaike de Bie | Maaike de Bie |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Group General Counsel and Company Secretary | Group General Counsel and Company Secretary |
| b) | Initial notification/ Amendment<br>| Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code<br>| Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Vesting of conditional award of shares some which were subject to performance conditions and some of which were retention shares under the Global Incentive Plan. <br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. | Vesting of conditional award of shares some which were subject to performance conditions and some of which were retention shares under the Global Incentive Plan. <br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP nil<br>| 1376078 |
| c) | Price(s) and volume(s) | GBP 0.833684<br>| 648378 |
| d) | Aggregated information: volume, Price | Aggregated volume of shares acquired: 1,376,078 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 648,378 Ordinary shares<br> Aggregated price of shares sold: GBP 540,542.36 | Aggregated volume of shares acquired: 1,376,078 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 648,378 Ordinary shares<br> Aggregated price of shares sold: GBP 540,542.36 |
| e) | Date of the transaction<br>| 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction<br>| London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Ahmed Essam | Ahmed Essam |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Executive Chairman Vodafone Germany and CEO European Markets | Executive Chairman Vodafone Germany and CEO European Markets |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
|  | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP nil<br>| 833801 |
| c) | Price(s) and volume(s) | GBP 0.833684<br>| 392869 |
| d) | Aggregated information: volume, Price | Aggregated volume of shares acquired: 833,801 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 392,869 Ordinary shares<br> Aggregated price of shares sold: GBP 327,528.60 | Aggregated volume of shares acquired: 833,801 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 392,869 Ordinary shares<br> Aggregated price of shares sold: GBP 327,528.60 |
| e) | Date of the transaction<br>| 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction<br>| London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Shameel Joosub | Shameel Joosub |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | CEO Vodacom Group | CEO Vodacom Group |
| b) | Initial notification/ Amendment<br>| Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code<br>| Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan. | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP nil<br>| 236327 |
| d) | Aggregated information: volume, Price<br>| Aggregated volume of shares acquired: 236,327 Ordinary shares<br>Aggregated price of shares acquired: GBP nil | Aggregated volume of shares acquired: 236,327 Ordinary shares<br>Aggregated price of shares acquired: GBP nil |
| e) | Date of the transaction | 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction<br>| Outside a trading venue | Outside a trading venue |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Scott Petty | Scott Petty |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Vodafone Group Chief Technology Officer | Vodafone Group Chief Technology Officer |
| b) | Initial notification/ Amendment<br>| Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code<br>| Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Vesting of conditional award of shares some which were subject to performance conditions and some of which were retention shares under the Global Incentive Plan. <br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. | Vesting of conditional award of shares some which were subject to performance conditions and some of which were retention shares under the Global Incentive Plan. <br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP nil<br>| 284796 |
| c) | Price(s) and volume(s) | GBP 0.833684<br>| 134191 |
| d) | Aggregated information: volume, Price | Aggregated volume of shares acquired: 284,796 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 134,191 Ordinary shares<br> Aggregated price of shares sold: GBP 111,872.89 | Aggregated volume of shares acquired: 284,796 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 134,191 Ordinary shares<br> Aggregated price of shares sold: GBP 111,872.89 |
| e) | Date of the transaction<br>| 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction<br>| London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Joakim Reiter | Joakim Reiter |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Chief External and Corporate Affairs Officer | Chief External and Corporate Affairs Officer |
| b) | Initial notification/ Amendment<br>| Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code<br>| Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP nil<br>| 625351 |
| c) | Price(s) and volume(s) | GBP 0.833684<br>| 294652 |
| d) | Aggregated information: volume, Price | Aggregated volume of shares acquired: 625,351 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 294,652 Ordinary shares<br> Aggregated price of shares sold: GBP 245,646.66 | Aggregated volume of shares acquired: 625,351 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 294,652 Ordinary shares<br> Aggregated price of shares sold: GBP 245,646.66 |
| e) | Date of the transaction<br>| 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction<br>| London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Alberto Ripepi | Alberto Ripepi |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Vodafone Group Chief Network Officer | Vodafone Group Chief Network Officer |
| b) | Initial notification/ Amendment<br>| Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code<br>| Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Vesting of conditional award of shares some which were subject to performance conditions and some of which were retention shares under the Global Incentive Plan. <br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. | Vesting of conditional award of shares some which were subject to performance conditions and some of which were retention shares under the Global Incentive Plan. <br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. |
| c) | Price(s) and volume(s) | Price(s) | Volume(s)<br>|
| c) | Price(s) and volume(s) | GBP nil | 325897<br>|
| c) | Price(s) and volume(s) | GBP 0.833684 | 137016<br>|
| d) | Aggregated information: volume, Price | Aggregated volume of shares acquired: 325,897 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 137,016 Ordinary shares<br> Aggregated price of shares sold: GBP 114,228.05 | Aggregated volume of shares acquired: 325,897 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 137,016 Ordinary shares<br> Aggregated price of shares sold: GBP 114,228.05 |
| e) | Date of the transaction | 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction | London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Leanne Wood | Leanne Wood |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Chief Human Resources Officer | Chief Human Resources Officer |
| b) | Initial notification/ Amendment<br>| Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name<br>| Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI<br>| 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code<br>| Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction<br>| Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. | Vesting of conditional award of shares subject to performance conditions under the Global Incentive Plan.<br> Sale of shares on the London Stock Exchange to satisfy tax withholding obligations. |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP nil<br>| 764318 |
| c) | Price(s) and volume(s) | GBP 0.833684<br>| 360130 |
| d) | Aggregated information: volume, Price | Aggregated volume of shares acquired: 764,318 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 360,130 Ordinary shares<br> Aggregated price of shares sold: GBP 300,234.62 | Aggregated volume of shares acquired: 764,318 Ordinary shares<br> Aggregated price of shares acquired: GBP nil<br>Aggregated volume of shares sold: 360,130 Ordinary shares<br> Aggregated price of shares sold: GBP 300,234.62 |
| e) | Date of the transaction<br>| 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction | London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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 **Sale of shares**

The below person discharging managerial responsibilities sold shares in the Company on 28 July 2025.

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| | | | |
|:---|:---|:---|:---|
| 1 | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated | Details of the person discharging managerial responsibilities/person closely associated |
| a) | Name | Leanne Wood | Leanne Wood |
| 2 | Reason for the notification | Reason for the notification | Reason for the notification |
| a) | Position/status | Chief Human Resources Officer | Chief Human Resources Officer |
| b) | Initial notification/ Amendment | Initial notification | Initial notification |
| 3 | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
| a) | Name | Vodafone Group Plc | Vodafone Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 | 213800TB53ELEUKM7Q61 |
| 4 | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
| a) | Description of the financial instrument, type of instrument and identification code | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  | Ordinary shares of US$0.20 <sup>20</sup>/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)  |
| b) | Nature of the transaction | Sale of ordinary shares | Sale of ordinary shares |
| c) | Price(s) and volume(s) | Price(s)<br>| Volume(s) |
| c) | Price(s) and volume(s) | GBP 0.83544<br>| 678400 |
| d) | Aggregated information: volume, Price | Aggregated volume: 678,400 Ordinary shares<br> Aggregated price: GBP 566,762.50 | Aggregated volume: 678,400 Ordinary shares<br> Aggregated price: GBP 566,762.50 |
| e) | Date of the transaction | 2025-07-28 | 2025-07-28 |
| f) | Place of the transaction | London Stock Exchange (XLON) | London Stock Exchange (XLON) |

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 **ENDS**

 **About Vodafone**

Vodafone is a leading European and African telecoms company.

We serve over 340 million mobile and broadband customers, operating networks in 15 countries with investments in a further five and partners in over 40 more. Our undersea cables transport around a sixth of the world's internet traffic, and we are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world's largest IoT platforms, with over 215 million IoT connections, and we provide financial services to around 88 million customers across seven African countries - managing more transactions than any other provider.

From the seabed to the stars, Vodafone's purpose is to keep everyone connected.

For more information, please visit <u>www.vodafone.com</u> follow us on X at @VodafoneGroup or connect with us on LinkedIn at <u>www.linkedin.com/company/vodafone</u><u>.</u>

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| | | | | | |
|:---|:---|:---|:---|:---|:---|
| **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** | **For more information, please contact:** |
| **Investor Relations:**<br>| <u><u>i</u>nvestors.vodafone.com</u><br>| <u>ir@vodafone.co.uk</u><br>| **Media Relations:**<br>| <u>Vodafone.com/<u>media</u>/contact</u><br>| <u>GroupMedia@vodafone.com</u> |
| Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 | Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679 |

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 **SIGNATURES**

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.

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| | |
|:---|:---|
|  | VODAFONE GROUP |
|  | PUBLIC LIMITED COMPANY |
|  | (Registrant) |
| Date: July 31, 2025 | By: /s/ M D B |
|  | Name: Maaike de Bie |
|  | Title: Group General Counsel and Company Secretary |

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