# EDGAR Filing Document

**Accession Number:** 0001284309
**File Stem:** 0001209191-23-018755
**Filing Date:** 2023-3
**Character Count:** 6701
**Document Hash:** 88139d93bfca8189db523ecd728762d1
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001209191-23-018755.hdr.sgml**: 20230314

**ACCESSION NUMBER**: 0001209191-23-018755

**CONFORMED SUBMISSION TYPE**: 4

**PUBLIC DOCUMENT COUNT**: 1

**CONFORMED PERIOD OF REPORT**: 20230307

**FILED AS OF DATE**: 20230314

**DATE AS OF CHANGE**: 20230314

**REPORTING-OWNER**: 

**OWNER DATA:**
- **COMPANY CONFORMED NAME:** MADDEN LARRY
- **CENTRAL INDEX KEY:** 0001284309

**FILING VALUES:**
- **FORM TYPE:** 4
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 001-40015
- **FILM NUMBER:** 23733057

**MAIL ADDRESS:**
- **STREET 1:** C/O VIANT TECHNOLOGY INC.
- **STREET 2:** 2722 MICHELSON DRIVE, SUITE 100
- **CITY:** IRVINE
- **STATE:** CA
- **ZIP:** 92612
**ISSUER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Viant Technology Inc.
- **CENTRAL INDEX KEY:** 0001828791
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
- **IRS NUMBER:** 853447553
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**BUSINESS ADDRESS:**
- **STREET 1:** 2722 MICHELSON DRIVE
- **STREET 2:** SUITE 100
- **CITY:** IRVINE
- **STATE:** CA
- **ZIP:** 92612
- **BUSINESS PHONE:** 949-861-8888

**MAIL ADDRESS:**
- **STREET 1:** 2722 MICHELSON DRIVE
- **STREET 2:** SUITE 100
- **CITY:** IRVINE
- **STATE:** CA
- **ZIP:** 92612

### UNITED STATES SECURITIES AND EXCHANGE COMMISSION
**Washington, D.C. 20549**

## FORM 4

### STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

[ ] Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

---

| | | |
|:---|:---|:---|
| **1. Name and Address of Reporting Person**<sup>*</sup><br>MADDEN LARRY<br><sub>(Last) (First) (Middle)</sub><br>C/O VIANT TECHNOLOGY INC.<br>2722 MICHELSON DRIVE, SUITE 100<br><sub>(Street)</sub><br>IRVINE, CA 92612<br><sub>(City) (State) (Zip)</sub> | **3. Date of Earliest Transaction (Month/Day/Year)**<br>2023-03-07 | **5. Relationship of Reporting Person(s) to Issuer**<br>(Check all applicable)<br>[ ] Director [ ] 10% Owner<br>[X] Officer (give title below) [ ] Other (specify below)<br>_Chief Financial Officer_ |
| **2. Issuer Name and Ticker or Trading Symbol**<br>Viant Technology Inc. [ DSP ] | **4. If Amendment, Date of Original Filed (Month/Day/Year)**<br>  | **6. Individual or Joint/Group Filing (Check Applicable Line)**<br>[X] Form filed by One Reporting Person<br>[ ] Form filed by More than One Reporting Person |

---

## Table I - Non-Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | 3. Transaction Code (V) | 3. Transaction Code (V) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 4. Securities Acquired (A) or Disposed of (D) | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| 1. Title of Security | 2. Transaction Date | 2A. Deemed Execution Date | Code | V | Amount | (A) or (D) | Price | 5. Amount of Securities Beneficially Owned | 6. Ownership Form | 7. Nature of Indirect Beneficial Ownership |
| Class A Common Stock | 2023-03-07 |  | A |  | 112613<sup>(1)</sup> | A | $0.00 | 606591 | D |  |
| Class A Common Stock | 2023-03-10 |  | F |  | 38707<sup>(2)</sup> | D | $4.13 | 567884 | D |  |

---

## Table II - Derivative Securities

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | 4. Transaction Code (V) | 4. Transaction Code (V) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 5. Number of Derivative Securities Acquired (A) or Disposed of (D) | 6. Date Exercisable and Expiration Date | 6. Date Exercisable and Expiration Date | 7. Title and Amount of Underlying Securities | 7. Title and Amount of Underlying Securities | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| 1. Title of Derivative Security | 2. Conversion or Exercise Price | 3. Transaction Date | 3A. Deemed Execution Date | Code | V | (A) | (D) | Date Exercisable | Expiration Date | Title | Amount or Number of Shares | 8. Price of Derivative Security | 9. Number of Derivative Securities Beneficially Owned | 10. Ownership Form | 11. Nature of Indirect Beneficial Ownership |
| Non-qualified Stock Option (Right to Buy) | $4.44 | 2023-03-07 |  | A |  | 156406 |  | <sup>(3)</sup> | 2033-03-07 | Class A Common Stock | 156406 | $0.00 | 156406 | D |  |

---

### Footnotes:

(1) Represents the number of shares of Class A Common Stock issued to the Reporting Person pursuant to an award of restricted stock units ("RSUs"). The award vests in equal annual installments over two (2) years, with 50% of the RSUs vesting on each of the first two (2) anniversaries of March 10, 2023, subject to the Reporting Person's continued service to the Issuer.

(2) Represents shares withheld by the Issuer to satisfy tax withholding obligations in connection with the vesting of 73,542 restricted stock units on March 10, 2023. These shares were neither issued to nor sold by the Reporting Person.

(3) The shares subject to the option have a two-year vesting schedule. 50% vest on the first anniversary of March 10, 2023. The balance will vest 12.5% quarterly thereafter until fully vested, subject to the Reporting Person's continued service to the Issuer through the applicable vesting dates.

**Signature:** /s/ Larry Madden  
**Date:** 2023-03-14

### Remarks:

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.

* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).

** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

**Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.**