# EDGAR Filing Document

**Accession Number:** 0001818010
**File Stem:** 0001011438-23-000303
**Filing Date:** 2023-3
**Character Count:** 13390
**Document Hash:** aac3b90f9b22d7ce6b1806b350674d42
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001011438-23-000303.hdr.sgml**: 20230306

**ACCESSION NUMBER**: 0001011438-23-000303

**CONFORMED SUBMISSION TYPE**: SC 13D/A

**PUBLIC DOCUMENT COUNT**: 1

**FILED AS OF DATE**: 20230306

**DATE AS OF CHANGE**: 20230306

**GROUP MEMBERS**: JOSEPH MARINUCCI

**SUBJECT COMPANY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Digital Media Solutions, Inc.
- **CENTRAL INDEX KEY:** 0001725134
- **STANDARD INDUSTRIAL CLASSIFICATION:** SERVICES-BUSINESS SERVICES, NEC [7389]
- **IRS NUMBER:** 981399727
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13D/A
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 005-90400
- **FILM NUMBER:** 23708855

**BUSINESS ADDRESS:**
- **STREET 1:** 4800 140TH AVENUE N.
- **STREET 2:** SUITE 101
- **CITY:** CLEARWATER
- **STATE:** FL
- **ZIP:** 33762
- **BUSINESS PHONE:** (877) 236-8632

**MAIL ADDRESS:**
- **STREET 1:** 4800 140TH AVENUE N.
- **STREET 2:** SUITE 101
- **CITY:** CLEARWATER
- **STATE:** FL
- **ZIP:** 33762

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** Leo Holdings Corp.
- **DATE OF NAME CHANGE:** 20171212
**FILED BY**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** Prism Data, LLC
- **CENTRAL INDEX KEY:** 0001818010
- **IRS NUMBER:** 371633850
- **STATE OF INCORPORATION:** DE
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** SC 13D/A

**BUSINESS ADDRESS:**
- **STREET 1:** 4800 140TH AVENUE N.
- **STREET 2:** SUITE 101
- **CITY:** CLEARWATER
- **STATE:** FL
- **ZIP:** 33762
- **BUSINESS PHONE:** (877) 236-8632

**MAIL ADDRESS:**
- **STREET 1:** 4800 140TH AVENUE N.
- **STREET 2:** SUITE 101
- **CITY:** CLEARWATER
- **STATE:** FL
- **ZIP:** 33762

---

| |
|:---|
| **UNITED STATES** |
| **SECURITIES AND EXCHANGE COMMISSION** |
| **Washington, D.C. 20549** |
| **SCHEDULE 13D** |
| **Under the Securities Exchange Act of 1934** |
| **(Amendment No. 4)\*** |
| **Digital Media Solutions, Inc.** |
| (Name of Issuer) |
| **Class A Common Stock** |
| (Title of Class of Securities) |
| **25401G106** |
| (CUSIP Number) |
| **Joseph Marinucci, Manager** |
| **Prism Data, LLC** |
| **c/o Digital Media Solutions Holdings, LLC** |
| **4800 140th Avenue N., Suite 101** |
| **Clearwater, FL 33762** |
| 727.287.0428 |
| (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications) |
| **March 3, 2023** |
| (Date of Event which Requires Filing of this Statement) |

---

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box: ☐

Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Rule 13d-7 for other parties to whom copies are to be sent.

\* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page. 

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

------

---

| | | | |
|:---|:---|:---|:---|
| 1 | NAMES OF REPORTING PERSONS<br> **Prism Data, LLC** | NAMES OF REPORTING PERSONS<br> **Prism Data, LLC** | NAMES OF REPORTING PERSONS<br> **Prism Data, LLC** |
| 2 | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br> (a) ☒<br> (b) ☐ | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br> (a) ☒<br> (b) ☐ | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br> (a) ☒<br> (b) ☐ |
| 3 | SEC USE ONLY | SEC USE ONLY | SEC USE ONLY |
| 4 | SOURCE OF FUNDS<br> **OO (See Item 3)** | SOURCE OF FUNDS<br> **OO (See Item 3)** | SOURCE OF FUNDS<br> **OO (See Item 3)** |
| 5 | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)<br> ☐ | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)<br> ☐ | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)<br> ☐ |
| 6 | CITIZENSHIP OR PLACE OF ORGANIZATION<br> **Delaware** | CITIZENSHIP OR PLACE OF ORGANIZATION<br> **Delaware** | CITIZENSHIP OR PLACE OF ORGANIZATION<br> **Delaware** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 7 | SOLE VOTING POWER<br> **0** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 8 | SHARED VOTING POWER<br> **18,958,914** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 9 | SOLE DISPOSITIVE POWER<br> **0** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 10 | SHARED DISPOSITIVE POWER<br> **0** |
| 11 | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON<br> **18,958,914** | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON<br> **18,958,914** | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON<br> **18,958,914** |
| 12 | CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)<br> ☒ | CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)<br> ☒ | CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)<br> ☒ |
| 13 | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)<br> **47.3%\*** | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)<br> **47.3%\*** | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)<br> **47.3%\*** |
| 14 | TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)<br> **OO** | TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)<br> **OO** | TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)<br> **OO** |

---

\* All percentages of Common Stock outstanding contained herein are based on 39,836,114 shares of Class A Common Stock outstanding as of August 5, 2022, as reported in the Form 10-Q filed by the Issuer (as defined below) on August 9, 2022.

------

---

| | | | |
|:---|:---|:---|:---|
| 1 | NAMES OF REPORTING PERSONS<br> **Joseph Marinucci** | NAMES OF REPORTING PERSONS<br> **Joseph Marinucci** | NAMES OF REPORTING PERSONS<br> **Joseph Marinucci** |
| 2 | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br> (a) ☐<br> (b) ☐ | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br> (a) ☐<br> (b) ☐ | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP<br> (a) ☐<br> (b) ☐ |
| 3 | SEC USE ONLY | SEC USE ONLY | SEC USE ONLY |
| 4 | SOURCE OF FUNDS<br> **OO (See Item 3)** | SOURCE OF FUNDS<br> **OO (See Item 3)** | SOURCE OF FUNDS<br> **OO (See Item 3)** |
| 5 | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)<br> ☐ | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)<br> ☐ | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)<br> ☐ |
| 6 | CITIZENSHIP OR PLACE OF ORGANIZATION<br> **United States of America** | CITIZENSHIP OR PLACE OF ORGANIZATION<br> **United States of America** | CITIZENSHIP OR PLACE OF ORGANIZATION<br> **United States of America** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 7 | SOLE VOTING POWER<br> **0** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 8 | SHARED VOTING POWER<br> **18,958,914** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 9 | SOLE DISPOSITIVE POWER<br> **592,944** |
| **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | **NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH** | 10 | SHARED DISPOSITIVE POWER<br> **0** |
| 11 | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON<br> **19,551,858** | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON<br> **19,551,858** | AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON<br> **19,551,858** |
| 12 | CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)<br> ☒ | CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)<br> ☒ | CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)<br> ☒ |
| 13 | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)<br> **48.75%\*** | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)<br> **48.75%\*** | PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)<br> **48.75%\*** |
| 14 | TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)<br> **IN** | TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)<br> **IN** | TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)<br> **IN** |

---

\* All percentages of Common Stock outstanding contained herein are based on 39,836,114 shares of Class A Common Stock outstanding as of August 5, 2022, as reported in the Form 10-Q filed by the Issuer (as defined below) on August 9, 2022.

------

#### EXPLANATORY NOTE
This Amendment No. 4 amends the initial Schedule 13D filed jointly by Prism Data, LLC ("Prism") and Joseph Marinucci (collectively, the "Reporting Persons"), with the U.S. Securities and Exchange Commission (the "SEC") on July 27, 2020, as amended by Amendment No. 1 filed with the SEC on July 31, 2020, by Amendment No. 2 filed with the SEC on October 26, 2020 and by Amendment No. 3 filed with the SEC on September 8, 2022, with respect to the Class A common stock, par value $0.0001 per share (the "Common Stock" or "Class A Common Stock") of Digital Media Solutions, Inc., a Delaware corporation (the "Issuer"). Disclosure items set forth in the Schedule 13D (as amended, the "Schedule 13D") shall remain in effect, except to the extent expressly amended or superseded by this Amendment No. 4. All capitalized terms used and not expressly defined herein have the respective meanings ascribed to such terms in the Schedule 13D.

#### Item 4. Purpose of Transaction.
Item 4 is hereby amended and supplemented as follows:

As previously disclosed on the Amendment No. 3 to the Schedule 13D filed by the Reporting Persons with the SEC on September 8, 2022, Prism delivered a non-binding proposal (the "Proposal") to the Board of Directors (the "Board") of the Issuer with respect to an offer by Prism to acquire all of the outstanding shares of Class A Common Stock, $0.0001 par value per share, of the Issuer at a price per share of Class A Common Stock of $2.50 in cash. On March 3, 2023, Prism withdrew its Proposal, following which on March 6, 2023, the Issuer announced that the Board had concluded a process to review strategic alternatives. There are no current plans to make a new proposal.

The Reporting Persons intend to review their investment in the Issuer on a continuing basis and may from time to time and at any time in the future review or reconsider their position and/or formulate plans or proposals with respect thereto depending on various factors, including, without limitation, the Issuer's financial position and strategic direction, actions taken by the Board, price levels of the Issuer's securities, other investment opportunities available to the Reporting Persons, conditions in the securities market and general economic and industry conditions. The Reporting Persons may take such actions with respect to the investment in the Issuer as they deem appropriate. These actions may include: (i) acquiring additional shares of Class A Common Stock and/or other equity, debt, notes, other securities, or derivative or other instruments that are based upon or relate to the value of securities of the Issuer (collectively, "Securities") in the open market or otherwise; (ii) disposing of any or all of their Securities in the open market or otherwise; (iii) engaging in any hedging or similar transactions with respect to the Securities; or (iv) proposing or considering one or more of the actions described in subsections (a) through (j) of Item 4 of Schedule 13D.

Except as set forth herein, the Reporting Persons do not have present plans or proposals at this time that relate to or would result in any of the transactions described in subparagraphs (a) through (j) of Item 4 of Schedule 13D.

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#### SIGNATURES
After reasonable inquiry and to the best of each of the undersigned's knowledge and belief, each of the undersigned, severally and not jointly, certifies that the information set forth in this statement is true, complete and correct.

Dated: March 6, 2023

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| | |
|:---|:---|
| **PRISM DATA, LLC** | **PRISM DATA, LLC** |
| By: | <u>/s/ Joseph Marinucci</u> |
| Name: | Joseph Marinucci |
| Title: | Manager |
| **JOSEPH MARINUCCI** | **JOSEPH MARINUCCI** |
| By: | <u>/s/ Joseph Marinucci</u> |
| Name: | Joseph Marinucci |

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