# EDGAR Filing Document

**Accession Number:** 0000771118
**File Stem:** 0001398344-23-003174
**Filing Date:** 2023-2
**Character Count:** 13538
**Document Hash:** b2fbc62a1557ebf67fd76ba5fe991ece
**Contains OCR:** False
**Source Format:** 

## Filing Content

## Filing Summary
**0001398344-23-003174.hdr.sgml**: 20230214

**ACCESSION NUMBER**: 0001398344-23-003174

**CONFORMED SUBMISSION TYPE**: 13F-HR

**PUBLIC DOCUMENT COUNT**: 2

**CONFORMED PERIOD OF REPORT**: 20221231

**FILED AS OF DATE**: 20230214

**DATE AS OF CHANGE**: 20230214

**EFFECTIVENESS DATE**: 20230214

**FILER**: 

**COMPANY DATA:**
- **COMPANY CONFORMED NAME:** WOODARD & CO ASSET MANAGEMENT GROUP INC /ADV
- **CENTRAL INDEX KEY:** 0000771118
- **IRS NUMBER:** 562065927
- **STATE OF INCORPORATION:** NC
- **FISCAL YEAR END:** 1231

**FILING VALUES:**
- **FORM TYPE:** 13F-HR
- **SEC ACT:** 1934 Act
- **SEC FILE NUMBER:** 028-18646
- **FILM NUMBER:** 23623349

**BUSINESS ADDRESS:**
- **STREET 1:** 117 KINDERTON BLVD
- **CITY:** BERMUDA RUN
- **STATE:** NC
- **ZIP:** 27006
- **BUSINESS PHONE:** 3369987000

**MAIL ADDRESS:**
- **STREET 1:** 117 KINDERTON BLVD
- **CITY:** BERMUDA RUN
- **STATE:** NC
- **ZIP:** 27006

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** WOODARD JOHN BENNETT JR                                 /ADV
- **DATE OF NAME CHANGE:** 19980422

**FORMER COMPANY:**
- **FORMER CONFORMED NAME:** WOODARD & CO ASSET MANAGEMENT GROUP INC                 /ADV
- **DATE OF NAME CHANGE:** 19850617

### FORM 13F COVER PAGE

**Report for the Calendar Year or Quarter Ended:** 12-31-2022

**Check here if Amendment** [ ] **Amendment Number:** 

**This Amendment (Check only one.):** [ ] is a restatement.

[ ] adds new holdings entries.

**Institutional Investment Manager Filing this Report:**

**Name:** WOODARD  CO ASSET MANAGEMENT GROUP INC /ADV<br>**Address:** 117 KINDERTON BLVD<br>BERMUDA RUN, NC 27006

**Form 13F File Number:** 028-18646

**CRD Number (if applicable):** 000108199

**SEC File Number (if applicable):** 801-24818

The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form.

**Person Signing this Report on Behalf of Reporting Manager:**

**Name:** John B. Woodard<br>**Title:** President<br>**Phone:** 336-998-7000

**Signature, Place, and Date of Signing:**

/s/ John B. Woodard  Bermuda Run, NC  02-13-2023<br>[Signature]  [City, State]  [Date]

**Report Type (Check only one.):**

[x] **13F HOLDINGS REPORT.** (Check here if all holdings of this reporting manager are reported in this report.)

[ ] **13F NOTICE.** (Check here if no holdings are reported in this report, and all holdings are reported by other reporting manager(s).)

[ ] **13F COMBINATION REPORT.** (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).)

### Form 13F Summary Page

**Report Summary:**

**Number of Other Included Managers:** 0

**Form 13F Information Table Entry Total:** 98

**Form 13F Information Table Value Total:** $282498465

      (round to nearest dollar)

**List of Other Included Managers:**

Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report.

[If there are no entries in this list, state “NONE” and omit the column headings and list entries.]

**NONE**

### FORM 13F INFORMATION TABLE

---

|  |  |  |  |  |  |  |  |  |  |  |  |  |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | VOTING AUTHORITY | VOTING AUTHORITY | VOTING AUTHORITY |
| NAME OF ISSUER | TITLE OF CLASS | CUSIP | FIGI | VALUE (x$1000) | SHRS OR PRN AMT | SH/PRN | PUT/CALL | INVESTMENT DISCRETION | OTHER MANAGER | SOLE | SHARED | NONE |
| GENERAL ELECTRIC CO | COM NEW | 369604301 |  | 2378101 | 28382 | SH |  | SOLE |  | 28382 | 0 | 0 |
| MARATHON PETE CORP | COM | 56585A102 |  | 1719710 | 14775 | SH |  | SOLE |  | 14775 | 0 | 0 |
| SPDR SER TR | PRTFLO S VL | 78464A508 |  | 29128269 | 748991 | SH |  | SOLE |  | 748991 | 0 | 0 |
| SPDR SER TR | PORTFOLIO S | 78464A854 |  | 56614529 | 1258660 | SH |  | SOLE |  | 1258660 | 0 | 0 |
| VANGUARD WORLD FD | MEGA CAP VAL ETF | 921910840 |  | 12550691 | 122029 | SH |  | SOLE |  | 122029 | 0 | 0 |
| SPDR S 500 ETF TR | TR UNIT | 78462F103 |  | 38514240 | 100709 | SH |  | SOLE |  | 100709 | 0 | 0 |
| MARRIOTT INTL INC NEW | CL A | 571903202 |  | 1096742 | 7366 | SH |  | SOLE |  | 7366 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | S 500 ENHNCD | 46138E396 |  | 981723 | 24003 | SH |  | SOLE |  | 24003 | 0 | 0 |
| FIDELITY COVINGTON TRUST | VLU FACTOR ETF | 316092782 |  | 2692604 | 61405 | SH |  | SOLE |  | 61405 | 0 | 0 |
| JOHNSON  JOHNSON | COM | 478160104 |  | 3091499 | 17501 | SH |  | SOLE |  | 17501 | 0 | 0 |
| UNITED PARCEL SERVICE INC | CL B | 911312106 |  | 1135838 | 6534 | SH |  | SOLE |  | 6534 | 0 | 0 |
| MERCK  CO INC | COM | 58933Y105 |  | 2759851 | 24875 | SH |  | SOLE |  | 24875 | 0 | 0 |
| MICROSOFT CORP | COM | 594918104 |  | 2511975 | 10474 | SH |  | SOLE |  | 10474 | 0 | 0 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C508 |  | 2051774 | 65115 | SH |  | SOLE |  | 65115 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S EQL WGT | 46137V357 |  | 1193251 | 8448 | SH |  | SOLE |  | 8448 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 |  | 1899664 | 6150 | SH |  | SOLE |  | 6150 | 0 | 0 |
| VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 |  | 13729238 | 78813 | SH |  | SOLE |  | 78813 | 0 | 0 |
| HOME DEPOT INC | COM | 437076102 |  | 2450609 | 7759 | SH |  | SOLE |  | 7759 | 0 | 0 |
| ISHARES TR | RUS TOP 200 ETF | 464289446 |  | 6920418 | 76919 | SH |  | SOLE |  | 76919 | 0 | 0 |
| ISHARES TR | MRGSTR MD CP ETF | 464288208 |  | 5591146 | 95298 | SH |  | SOLE |  | 95298 | 0 | 0 |
| BRC INC | COM CL A | 05601U105 |  | 816363 | 133611 | SH |  | SOLE |  | 133611 | 0 | 0 |
| WISDOMTREE TR | FLOATNG RAT TREA | 97717Y527 |  | 17429514 | 346718 | SH |  | SOLE |  | 346718 | 0 | 0 |
| ISHARES TR | CORE S ETF | 464287200 |  | 1343975 | 3498 | SH |  | SOLE |  | 3498 | 0 | 0 |
| PROCTER AND GAMBLE CO | COM | 742718109 |  | 2738507 | 18069 | SH |  | SOLE |  | 18069 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S PUR VAL | 46137V258 |  | 932370 | 11957 | SH |  | SOLE |  | 11957 | 0 | 0 |
| ISHARES TR | RUS 1000 VAL ETF | 464287598 |  | 11672528 | 76970 | SH |  | SOLE |  | 76970 | 0 | 0 |
| RAYTHEON TECHNOLOGIES CORP | COM | 75513E101 |  | 1333261 | 13211 | SH |  | SOLE |  | 13211 | 0 | 0 |
| DUKE ENERGY CORP NEW | COM NEW | 26441C204 |  | 2167631 | 21047 | SH |  | SOLE |  | 21047 | 0 | 0 |
| DOLLAR GEN CORP NEW | COM | 256677105 |  | 2349289 | 9540 | SH |  | SOLE |  | 9540 | 0 | 0 |
| AMAZON COM INC | COM | 023135106 |  | 2225748 | 26497 | SH |  | SOLE |  | 26497 | 0 | 0 |
| CHEVRON CORP NEW | COM | 166764100 |  | 2842693 | 15838 | SH |  | SOLE |  | 15838 | 0 | 0 |
| APPLE INC | COM | 037833100 |  | 5805419 | 44681 | SH |  | SOLE |  | 44681 | 0 | 0 |
| ENBRIDGE INC | COM | 29250N105 |  | 328870 | 8411 | SH |  | SOLE |  | 8411 | 0 | 0 |
| EXXON MOBIL CORP | COM | 30231G102 |  | 1411509 | 12797 | SH |  | SOLE |  | 12797 | 0 | 0 |
| HONEYWELL INTL INC | COM | 438516106 |  | 2486544 | 11603 | SH |  | SOLE |  | 11603 | 0 | 0 |
| MASTERCARD INCORPORATED | CL A | 57636Q104 |  | 2598586 | 7473 | SH |  | SOLE |  | 7473 | 0 | 0 |
| FREEPORT-MCMORAN INC | CL B | 35671D857 |  | 1289595 | 33937 | SH |  | SOLE |  | 33937 | 0 | 0 |
| BANK AMERICA CORP | COM | 060505104 |  | 2054390 | 62029 | SH |  | SOLE |  | 62029 | 0 | 0 |
| SPDR SER TR | BLOOMBERG 1-3 MO | 78468R663 |  | 5323120 | 58195 | SH |  | SOLE |  | 58195 | 0 | 0 |
| ALLSTATE CORP | COM | 020002101 |  | 2337362 | 17237 | SH |  | SOLE |  | 17237 | 0 | 0 |
| AMGEN INC | COM | 031162100 |  | 2573462 | 9798 | SH |  | SOLE |  | 9798 | 0 | 0 |
| VANGUARD WORLD FD | MEGA CAP INDEX | 921910873 |  | 835709 | 6312 | SH |  | SOLE |  | 6312 | 0 | 0 |
| ALPHABET INC | CAP STK CL C | 02079K107 |  | 860858 | 9702 | SH |  | SOLE |  | 9702 | 0 | 0 |
| VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 |  | 467389 | 3456 | SH |  | SOLE |  | 3456 | 0 | 0 |
| ISHARES TR | CORE S MCP ETF | 464287507 |  | 986487 | 4078 | SH |  | SOLE |  | 4078 | 0 | 0 |
| ALPHABET INC | CAP STK CL A | 02079K305 |  | 58232 | 660 | SH |  | SOLE |  | 660 | 0 | 0 |
| ISHARES TR | 1 3 YR TREAS BD | 464287457 |  | 834604 | 10282 | SH |  | SOLE |  | 10282 | 0 | 0 |
| PEPSICO INC | COM | 713448108 |  | 239555 | 1326 | SH |  | SOLE |  | 1326 | 0 | 0 |
| VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 |  | 1126083 | 5890 | SH |  | SOLE |  | 5890 | 0 | 0 |
| INVESCO EXCH TRADED FD TR II | NASDAQ 100 ETF | 46138G649 |  | 219717 | 2006 | SH |  | SOLE |  | 2006 | 0 | 0 |
| AT INC | COM | 00206R102 |  | 334988 | 18196 | SH |  | SOLE |  | 18196 | 0 | 0 |
| VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 |  | 283200 | 1865 | SH |  | SOLE |  | 1865 | 0 | 0 |
| VANGUARD INDEX FDS | MID CAP ETF | 922908629 |  | 40762 | 200 | SH |  | SOLE |  | 200 | 0 | 0 |
| ORACLE CORP | COM | 68389X105 |  | 351319 | 4298 | SH |  | SOLE |  | 4298 | 0 | 0 |
| DEERE  CO | COM | 244199105 |  | 337434 | 787 | SH |  | SOLE |  | 787 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | S SMCP VLU MNT | 46137V480 |  | 13265 | 290 | SH |  | SOLE |  | 290 | 0 | 0 |
| BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 |  | 468711 | 1 | SH |  | SOLE |  | 1 | 0 | 0 |
| ISHARES TR | S SML 600 GWT | 464287887 |  | 68949 | 638 | SH |  | SOLE |  | 638 | 0 | 0 |
| BRITISH AMERN TOB PLC | SPONSORED ADR | 110448107 |  | 398161 | 9959 | SH |  | SOLE |  | 9959 | 0 | 0 |
| TRUIST FINL CORP | COM | 89832Q109 |  | 722388 | 16788 | SH |  | SOLE |  | 16788 | 0 | 0 |
| ALTRIA GROUP INC | COM | 02209S103 |  | 367280 | 8035 | SH |  | SOLE |  | 8035 | 0 | 0 |
| NVIDIA CORPORATION | COM | 67066G104 |  | 227979 | 1560 | SH |  | SOLE |  | 1560 | 0 | 0 |
| VANGUARD WORLD FD | MEGA GRWTH IND | 921910816 |  | 34414 | 200 | SH |  | SOLE |  | 200 | 0 | 0 |
| AMERICAN ELEC PWR CO INC | COM | 025537101 |  | 266145 | 2803 | SH |  | SOLE |  | 2803 | 0 | 0 |
| NORFOLK SOUTHN CORP | COM | 655844108 |  | 363223 | 1474 | SH |  | SOLE |  | 1474 | 0 | 0 |
| SPDR SER TR | PRTFLO S GW | 78464A409 |  | 94044 | 1856 | SH |  | SOLE |  | 1856 | 0 | 0 |
| ISHARES TR | MSCI EMG MKT ETF | 464287234 |  | 15160 | 400 | SH |  | SOLE |  | 400 | 0 | 0 |
| VISA INC | COM CL A | 92826C839 |  | 224173 | 1079 | SH |  | SOLE |  | 1079 | 0 | 0 |
| CBIZ INC | COM | 124805102 |  | 2700668 | 57645 | SH |  | SOLE |  | 57645 | 0 | 0 |
| PHILIP MORRIS INTL INC | COM | 718172109 |  | 777698 | 7684 | SH |  | SOLE |  | 7684 | 0 | 0 |
| ABBVIE INC | COM | 00287Y109 |  | 1389846 | 8600 | SH |  | SOLE |  | 8600 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | FTSE RAFI 1000 | 46137V613 |  | 62060 | 400 | SH |  | SOLE |  | 400 | 0 | 0 |
| NUCOR CORP | COM | 670346105 |  | 314367 | 2385 | SH |  | SOLE |  | 2385 | 0 | 0 |
| VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 |  | 214380 | 1350 | SH |  | SOLE |  | 1350 | 0 | 0 |
| INNOVATOR ETFS TR | US EQTY BUFR MAR | 45782C391 |  | 19308 | 600 | SH |  | SOLE |  | 600 | 0 | 0 |
| INNOVATOR ETFS TR | GRWT100 PWR BUF | 45782C276 |  | 42545 | 1000 | SH |  | SOLE |  | 1000 | 0 | 0 |
| BK OF AMERICA CORP | 7.25%CNV PFD L | 060505682 |  | 5800 | 5 | SH |  | SOLE |  | 5 | 0 | 0 |
| ISHARES TR | CORE S TTL STK | 464287150 |  | 3538 | 42 | SH |  | SOLE |  | 42 | 0 | 0 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C540 |  | 14945 | 500 | SH |  | SOLE |  | 500 | 0 | 0 |
| INVESCO EXCHANGE TRADED FD T | HIG YLD EQ DIV | 46137V563 |  | 37242 | 1800 | SH |  | SOLE |  | 1800 | 0 | 0 |
| ISHARES TR | PFD AND INCM SEC | 464288687 |  | 7633 | 250 | SH |  | SOLE |  | 250 | 0 | 0 |
| AVERY DENNISON CORP | COM | 053611109 |  | 712959 | 3939 | SH |  | SOLE |  | 3939 | 0 | 0 |
| LOWES COS INC | COM | 548661107 |  | 1077689 | 5409 | SH |  | SOLE |  | 5409 | 0 | 0 |
| SHOPIFY INC | CL A | 82509L107 |  | 280110 | 8070 | SH |  | SOLE |  | 8070 | 0 | 0 |
| AON PLC | SHS CL A | G0403H108 |  | 216101 | 720 | SH |  | SOLE |  | 720 | 0 | 0 |
| ISHARES TR | U.S. REAL ES ETF | 464287739 |  | 1086 | 13 | SH |  | SOLE |  | 13 | 0 | 0 |
| VANGUARD INDEX FDS | SMALL CP ETF | 922908751 |  | 91770 | 500 | SH |  | SOLE |  | 500 | 0 | 0 |
| SPDR SER TR | S DIVID ETF | 78464A763 |  | 213313 | 1705 | SH |  | SOLE |  | 1705 | 0 | 0 |
| ISHARES TR | 20 YR TR BD ETF | 464287432 |  | 9956 | 100 | SH |  | SOLE |  | 100 | 0 | 0 |
| LINDE PLC | SHS | G5494J103 |  | 215605 | 661 | SH |  | SOLE |  | 661 | 0 | 0 |
| INTERNATIONAL BUSINESS MACHS | COM | 459200101 |  | 410694 | 2915 | SH |  | SOLE |  | 2915 | 0 | 0 |
| ISHARES TR | CORE S US VLU | 464287663 |  | 197764 | 2800 | SH |  | SOLE |  | 2800 | 0 | 0 |
| ABBOTT LABS | COM | 002824100 |  | 899180 | 8190 | SH |  | SOLE |  | 8190 | 0 | 0 |
| INNOVATOR ETFS TR | EMRGNG MKT APRIL | 45782C359 |  | 18598 | 800 | SH |  | SOLE |  | 800 | 0 | 0 |
| ROYAL BK CDA SUSTAINABL | COM | 780087102 |  | 746049 | 7935 | SH |  | SOLE |  | 7935 | 0 | 0 |
| INNOVATOR ETFS TR | US EQTY PWR BUF | 45782C748 |  | 20810 | 700 | SH |  | SOLE |  | 700 | 0 | 0 |
| SOUTHERN CO | COM | 842587107 |  | 262075 | 3670 | SH |  | SOLE |  | 3670 | 0 | 0 |
| LOCKHEED MARTIN CORP | COM | 539830109 |  | 221839 | 456 | SH |  | SOLE |  | 456 | 0 | 0 |

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