Company: AAPI
Filing Date: 2025-04-01
Form Type: 10-K
Source: 0001477932-25-002341
Chunk: 3

Company: Apple iSports Group, Inc.
Filing Date: 2025-04-01
Form: 10-K
Item: Item 1
Chunk 3
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 There is a market ratio in each market offered to our customers, which is the average level of profit over every proposition in the market. We will manage our margins using smart technologies and traditional risk management methodologies.

Horse Racing. We will provide advanced racing informatics to the user. Our analysis and insights will include race and individual ratings, previous winning margins, speed maps and race analysis. We also will provide live updates for scratches, jockeys, prices, track conditions and race start time changes.  

In Australia, racing wagering will include fixed odds and tote derivative betting. We derive revenues based on the management of risk.   Initially, racing wagering will consist of participating in pari-mutuel pools in the United States.

Live Content Streaming. Our Live Content Sports Streaming Channel will provide great value to the Apple iSports brand. Users will be able to watch a wide range of live sporting events and sports-based shows. We believe this feature will promote more betting by users. The Live Content Sports Streaming Channel will have up to 8 minutes per hour of advertising space, and we intend to sell this space to generate revenue. Any unsold ad space will be used to promote other Apple iSports offerings where applicable and compliant with existing advertising rules governing online sports betting in Australia.

The Live Content Sports Streaming Channel will be available on the Apple iSports websites, as well as on a range of distribution platforms.

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Our Revenue Model.

Our revenue model is premised on several streams of operations. We expect to profit from pari-mutuel and fixed odds gaming, as well as advertising. In pari-mutuel gaming, we receive a fee on the total amount bet on an event. The type of wagering is essentially risk-free and is payable regardless of the outcome of the event since we are not on either side of a bet. Our pari-mutuel provider places bet funds from bets made through our platform in the betting pools and manages the ‘rake’ (a fixed percentage of the total amount bet on an event) and apportions our share based on the percentage of the pool contributed through all of our apps. 

In fixed odds gaming, we actively manage risk through experienced risk management and smart technology, including laying off risk where necessary. We also use client profiling techniques to ensure we leverage client segmentation to enhance risk management tools. 

In Australia, we expect approximately 60% of betting revenue to be from horse racing, with the rest spread across all sports). In the U.S., however