Company: IBTA
Filing Date: 2025-08-13
Form Type: 10-Q
Source: 0001538379-25-000010
Chunk: 110

Company: Ibotta, Inc.
Filing Date: 2025-08-13
Form: 10-Q
Item: Item 1
Chunk 110
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compared to the same period in 2024, D2C redemptions were approximately 43.6 million and 56.2 million, respectively. The decrease was driven by the quantity and quality of offers available to each D2C redeemer.

Third-party publisher redemptions

For the three months ended June 30, 2025 compared to the same period in 2024, third-party publisher redemptions were approximately 58.6 million and 52.1 million, respectively. For the six months ended June 30, 2025 compared to the same period in 2024, third-party publisher redemptions were approximately 119.8 million and 95.9 million, respectively. This growth was driven primarily by the launch of new publishers, such as Family Dollar, Instacart, and DoorDash, among others.

Total redemptions

For the three months ended June 30, 2025 compared to the same period in 2024, total redemptions were 80.5 million and 80.7 million, respectively. For the six months ended June 30, 2025 compared to the same period in 2024, total redemptions were 163.3 million and 152.2 million, respectively. 

Redeemers

Redeemers are defined as consumers who have redeemed at least one digital offer within the quarter. If one consumer were to redeem on more than one publisher, they would be counted as a redeemer on each publisher. Year-to-date redeemers are calculated as the average of current year quarter-to-date redeemers. Redeemers are an indicator of the scale and growth of our business, as the number of redeemers typically drives our revenue and is an indication of our ability to grow redemptions. 

D2C redeemers are consumers who have redeemed at least one digital offer on any Ibotta property within the quarter. Third-party publisher redeemers are consumers who have redeemed at least one digital offer on any publisher property that is not an Ibotta property, namely our retailer publishers.

Ibotta D2C redeemers

For the three months ended June 30, 2025 compared to the same period in 2024, D2C redeemers were 1.6 million and 1.8 million, respectively. For the six months ended June 30, 2025 compared to the same period in 2024, D2C redeemers were 1.6 million