Company: TCMFF
Filing Date: 2025-02-28
Form Type: 20-F
Source: 0001104659-25-019133
Chunk: 79

Company: TELECOM ARGENTINA SA
Filing Date: 2025-02-28
Form: 20-F
Item: Item 4
Chunk 79
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 a clear focus on technology transformation. This year, our initiatives are structured around platformization, delivery and always thinking digital first. 
We have continued to evolve our platforms towards scalable and reusable solutions, ensuring that each development is designed to adapt to different markets and businesses, consolidating a single platform that optimizes our regional operations.
Each project has been developed with the objective of delivering incremental value, ensuring that the solutions implemented not only meet current needs, but also drive future growth and innovation.
We work based on the “digital first” concept, which is about prioritizing a digital focus in all our initiatives, ensuring that every solution is designed with a digital environment in mind, to meet the demands of today’s market and deliver optimal experiences to our customers.
Some of the highlights of 2024 include:
Business Support Systems Transformation (the “#FAN Program”):
FTTH with #FAN
In 2024, we focused on deploying FTTH in three locations in Uruguay. This initiative leverages the #FAN Program, our cross-Telecom CRM, designed to integrate and manage operations in a scalable and efficient manner across different markets.
This project not only demonstrates our maturity in deploying advanced solutions locally, but also how we are leveraging these capabilities to expand regionally. By standardizing processes and enabling seamless operations through #FAN Program, we are paving the way for a more connected and consistent experience across markets.
Business Support Systems B2B (the “#WIN B2B Program”):
In 2023, the #WIN B2B Program was launched to improve the customer experience by unifying and simplifying the end-to-end processes, products and platforms of the B2B business. #WIN B2B Program is a transformation program for CRM platforms, starting with the quoting, selling, provisioning, billing, collections and post-sales of our services, supported by world-class solutions. This flagship initiative gathers the experiences acquired from the #FAN Program for B2C services. 
As of December 31, 2024, we have managed to complete the development of a convergent quoting solution that will be deployed in early 2025 to improve efficiency and customer experience. The plan foresees progress with the remaining processes, supported by new IT components that will build the integrated solution during 2025 and 2026, allowing for progressive shutdowns.
SWITCH - Digital experiences:
The SWITCH program aims to help us to consolidate a common strategy for all our Digital Channels, seeking to be the preferred option for users to solve