Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 75

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 75
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ing (if not reflected in the fair value of such award or included in Total Compensation for the Covered Year) ($) |     |          — |         |
| Compensation Actually Paid ($)                                                                                                                                                                                                       |     |  2,295,431 |         |

(5) Reflects the cumulative total shareholder return ("TSR") of the Company for each applicable fiscal year, calculated based on a fixed investment of $100 at market close on December 31, 2019.

(6) Reflects the cumulative TSR of the Company’s peer group (“Peer Group TSR”) for each applicable fiscal year, calculated based on a fixed investment of $100 at market close on December 31, 2019 . The peer group used to determine the Peer Group TSR for each applicable fiscal year is the NASDAQ computer Index, which is the same index disclosed in the 2024 Annual Report on Form 10-K pursuant to Item 201(e) of Regulation S-K.

(7) Reflects "Net Income" in the Company's Consolidated Statements of Operations included in the Annual Reports on Form 10-K for each applicable fiscal year.

(8) We have selected “ Revenue” as our most important financial measure (that is not otherwise required to be disclosed in the table) used to link compensation actually paid to our NEOs to Company performance for fiscal year 2024. “Revenue” is further described in the Company's Consolidated Statement of Operations included in the 2024 Annual Report on Form 10-K. We may determine a different financial performance measure to be the most important financial performance measure in future years.

#### 532025 Proxy Statement
| Pay Versus Performance |

#### Pay Versus Performance Graphs
In accordance with Item 402(v)(5) of Regulation S-K, the graphs below compare compensation actually paid to our NEOs and the performance measures presented in the Pay versus Performance Table above (collectively, the “PVP Graphs”).

#### 542025 Proxy Statement
| Pay Versus Performance |

#### Pay Versus Performance Tabular List
Listed below are the performance measures that we believe represent the most important performance measures used to link compensation actually paid to our NEOs in fiscal year 2024 to company performance. The performance measures included below are not ranked by relative importance.

| Most Important Performance Measures                  |
| Booked Residential Units (Non-Financial Measure)     |
| Revenue (Financial Measure)                          |
| Adjusted GAAP Operating Margin(1)(Financial Measure) |

(1) Adjust