Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 55

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 4
Chunk 55
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       Achieving rapid market traction in the ADSL market with small  

  o       Improving margin growth through the re-sale of “off-the-shelf”  

Customers and Competition

The markets in which we operate
are characterized by intense competition, constant innovation and evolving security threats. Our current and potential future competitors
in the web data collection segment include providers such as Similarweb, Bright Data, Oxylabs Networks, and others.

In the last several years,
our customer base in the data collection business has steadily increased. During 2024, we had more than 1,000 customers, primarily small,
medium and enterprise business segments. As mentioned above, since July 2023 we scaled down operations in the consumer segment by discontinuing
further investment into acquisition of new customers, and we continue to maintain our products and the service only to approximately 2,500
current paying users.

Our enterprise customers span
multiple different industries and include advertising and media companies, financial organizations, cyber security companies, industrial
and commercial companies, online companies, education institutions, the AI recruitment market and more. They primarily use our platform
when they are seeking to;

  provide their own customers with comparative pricing for goods  

  compare pricing of their own goods and services to those of  

  verify the validity of third-party advertisements on the internet                                      

  confirm and validate that the search engine optimization methods       

  extract data from other web sites which they can use as their  

  monitor the internet to ensure proper use of their brand.  

The Problems We Solve for Our Customers

Our customers use our IPPN
Solutions and services to solve the various problems that they experience when trying to collect data from the internet, such as:

  Need for Access to Web Sites - our customers often                                                                                        

  Need for Anonymity when Collecting Data from Web Sites               

  Need for Automation during the Data Collection Process – our customers need a fast and automated solution without erroneous or delayed information.  

  Need to Uniform Data Across Different Geographies - the                                                                         

  Need to avoid loss of Data Bits – our customers                                                                                 

Our Solution & Services Offering

Our solutions and services
offered are designed to enable our customers to fan out across millions of internet end-points within seconds in order to collect data
across all business sectors while guaranteeing anonymity. The security, stability, and speed of our service is based on our:

  Global IP network that we have built through the various different          

  Global IP network’s ability to “