Company: IPST
Filing Date: 2025-02-04
Form Type: 424B3
Source: 0001213900-25-010139
Chunk: 181

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-02-04
Form: 424B3
Chunk 181
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 state attorneys
general have interpreted existing federal and state consumer protection laws to impose evolving standards for the online collection, use,
dissemination and security of information about individuals. Certain states have also adopted robust data privacy and security laws and
regulations. In response to such data privacy laws and regulations and those in other countries in which we do business, we have implemented
several technological safeguards, processes, contractual third-party provisions, and employee trainings to help ensure that we handle
information about our employees and customers in a compliant manner. We maintain a global privacy policy and related procedures and train
our workforce to understand and comply with applicable privacy laws.

Intellectual Property

We strive to protect the reputation of our brand.
We establish, protect and defend our intellectual property in several ways, including through employee and third-party nondisclosure agreements,
copyright laws, domestic and foreign trademark protections, intellectual property licenses and social media and information security policies
for employees. We have been granted over 75 trademark registrations in the United States for, among others, Heritage Distilling,
Heritage Distilling Co. (Stylized), our HDC Logo, Cask Club, Tribal Beverage Network
and the individual names and logos of certain of our products and numerous trademark registrations in other countries for the Heritage
Distilling, Heritage Distilling Co. (Stylized), HDC Logomarks and the names and logos
of certain Heritage products. We expect to continue to file trademark applications to protect our spirits brands.

We have also been granted copyright registration
in the first version of our website located at www.heritagedistilling.com. Information contained on or accessible through our website
is not incorporated by reference in or otherwise a part of this prospectus. As a copyright exists in a work of art once it is fixed in
tangible medium, we intend to continue to file copyright applications to protect newly-developed works of art that are important to our
business.

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We also rely on, and carefully protect, proprietary
knowledge and expertise, including the sources of certain supplies, formulations, production processes, innovation regarding product development
and other trade secrets necessary to maintain and enhance our competitive position.

Human Capital

As of September 30, 2024,we had 101 employees, of which 33 worked part-time. Of our 101 employees, we employed 15 in corporate and administrative
capacities, 9 in marketing and sales and e-commerce activities, 54 in retail activities, 22