Company: LRHC
Filing Date: 2025-08-18
Form Type: 10-Q
Source: 0001213900-25-078012
Chunk: 69

Company: La Rosa Holdings Corp.
Filing Date: 2025-08-18
Form: 10-Q
Item: Item 1
Chunk 69
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trading, settlement, and recordings similar to the speed and efficiency of financial markets.

My Agent Account Version 4.0

On July 7, 2025, the Company announced the launch
of My Agent Account (MAA) Version 4.0, a major enhancement to the Company’s proprietary agent platform. The new version, which
went live on July 1, 2025, features a fully integrated Transaction Management module that is intended to deliver significant cost savings
to the Company by improving efficiency, reducing manual processes, and eliminating reliance on expensive third-party systems. MAA, the
Company’s proprietary platform, was designed to empower agents with a comprehensive suite of tools and resources. Serving as a centralized
hub, it enables agents by streamlining daily operations, consolidating essential business tools, and reducing administrative workload.
With the introduction of the new transaction module, the Company has significantly improved the platform’s ability to manage workflows.
All La Rosa agents have access to MAA and are required to pay an annual subscription fee per agent for it.

Description of Our Revenues

Our financial results are primarily driven by
the total number of sales agents in our Company, the number of sales agents closing residential real estate transactions, the number
of sales agents utilizing our coaching services, the number of agents who work with our franchisees, and the number of properties under
management. We increased our agent count by 18.4%, from 2,535 at June 30, 2024 to 3,001 at June 30, 2025.

The majority of our revenue is derived from a
stable set of fees paid by our brokers, franchisees, and consumers. We have multiple revenue streams, with the majority of our revenue
derived from commissions paid by consumers who transact business with our and our franchisees’ agents, royalties paid by our franchisees,
dues and technology fees paid by our sales agents, our franchisees, and our franchisees’ agents. Our major revenue streams come
from such sources as: (i) residential real estate brokerage revenue, (ii) revenue from our property management services, (iii) franchise
royalty fees, (iv) fees from the sale or renewal of franchises and other franchise revenue, (v) coaching, training and assistance fees,
(vi) brokerage revenue generated transactionally on commercial real estate, (vii) fees generated from title services revenue and insurance
and (viii) fees from our events and forums. 

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