Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 452

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1
Chunk 452
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 products. Our marketing strategy focuses on seeking well known network and platform
providers to broadcast our products and services, improving the products and services to raise our ranking in app stores, and display
advertising to increase our exposure so as to attract new users.

We
launched an additional online platform, Kun Zhi Jian, in October 2022, and in November 2023 we launched Kun Zhi Jian Mini Program, which
is composed of three areas: a thermal therapy product, a customer service center, and an online shopping mall (Kun Zhi Jian). We market
and promote our Kun Zhi Jian Mini Program through various types of outreach activities either by our marketing team or by service agents.

Our
Customers

Our
customers primarily consist of individual members. As of September 30, 2024 and 2023, King Eagle Mall had approximately 15,855
and 5,699 members, respectively.

Customer
Service

Our
call center and email support teams monitor our mobile applications as well as mobile applications developed by other companies for fraudulent
activity, assist members with billing questions, help members complete personal profiles, and answer technical questions. Customer service
representatives receive ongoing training in an effort to better personalize the experience for members and paying subscribers who call
or email us and to capitalize on upselling opportunities.

Technology

Our
internal product teams are focused on the development and maintenance of our online platforms in addition to building and managing our
software and hardware infrastructure. We intend to continue investing in the development of new products, such as mobile applications,
and enhancing the efficiency and functionality of our existing products and infrastructure.

Our
network infrastructure and operations are designed to deliver high levels of availability, performance, security, and scalability in
a cost-effective manner. We operate web and database servers co-located at a third-party data center facility in Beijing, PRC.

Our
Competition

We
operate in a highly competitive environment with minimal barriers to entry. We believe the primary competitive factors in creating a
community on the Internet are functionality, brand recognition, reputation, critical mass of members, member affinity and loyalty, ease-of-use,
quality of service, and reliability. We compete with a number of large and small companies, including vertically integrated Internet
portals and specialty-focused media companies that provide online and offline products and services to the online market we serve.

According
to HKTDC, a 2022 mainland health food sector report indicates that the market shares of e-commerce, direct selling, and