Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 1971

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 6
Chunk 1971
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 in criminal justice.
We believe that Mr. La Rosa’s entrepreneurial, real estate, investment and leadership experience makes him well qualified to serve
as Chairman of our Board.

Deana La Rosa was appointed
the Chief Operating Officer of the Company in February 2024. Mrs. La Rosa brings over 30 years of expertise in finance and real estate
to the Company. Mrs. La Rosa joined the Company as a Director of Operations in September 2023. Prior to that she served as the CEO of
Lighthouse Mortgage Solutions from June 2022 through August 2023 and held key positions in management at Union Home Mortgage Corp. from
January 2019 through June 2022 and The Federal Savings Bank from July 2015 through January 2019 as an SVP, where Mrs. La Rosa consistently
led her teams to top producer status. With almost two decades as a licensed mortgage broker, she has excelled as an owner, sales manager,
and operations manager. Notably, Mrs. La Rosa played a pivotal role in coaching loan officers and realtors to achieve top-tier performance.
Her educational background includes business management and accounting studies at Adelphi University, complemented by a certification
in equities and bond market trading from the NY Institute of Finance. Mrs. La Rosa’s extensive experience and commitment to excellence
underscore her as a distinguished professional in finance and real estate. Mrs. La Rosa is the spouse of our Chairman and Chief Executive
Officer Joseph La Rosa.

54

Alex Sincler Santos
joined the Company in February 2022, initially serving as the Director
of Technology before assuming the role of Chief Technology Officer in August 2022. With over 28 years of experience in leadership and
software development, Mr. Santos stands as a driving force of technological innovation, consistently delivering transformative solutions
that yield substantial business value. Before joining La Rosa Holdings, Mr. Santos served as the Application Development Manager at COLAMCO,
Inc., where he adeptly led a team of software developers to achieve a series of successful projects. From 1996 to 2013, Mr. Santos held
pivotal roles in technology, including serving as a Senior Software Developer for AmeriBen/IEC Group, Senior Developer/Manager for Finance
Express Mortgage, among other esteemed positions. In his current capacity as Chief Technology Officer, Mr. Santos spearheads the technological
initiatives of the company, leveraging his expertise to drive innovation and growth focused on a high-tech high-touch approach.