Company: TRUE
Filing Date: 2025-11-24
Form Type: DEFM14A
Source: 0001104659-25-115451
Chunk: 67

Company: TrueCar, Inc.
Filing Date: 2025-11-24
Form: DEFM14A
Chunk 67
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 receive additional copies of this proxy statement by contacting the Secretary of TrueCar via the methods described above.

#### Questions
If you have additional questions about the Merger, need assistance in submitting your proxy or voting your shares of Common Stock, or need additional copies of the proxy statement or the enclosed proxy card, please contact:

<div align='center'>Okapi Partners, LLC 
 1212 Avenue of the Americas, 24th Floor 
 New York, NY 10036 
 Stockholders Call (toll-free): (877) 629-6357 
 Banks and Brokers Call: (212) 297-0720 
 Email: info@okapipartners.com

36</div>

TABLE OF CONTENTS

#### THE MERGER (PROPOSAL 1)
The discussion of the Merger and the Merger Agreement in this proxy statement is qualified in its entirety by reference to the complete text of the Merger Agreement, which is attached to this proxy statement as

#### Annex A
. You should read the Merger Agreement carefully in its entirety.

### Background of the Merger
Since the initial public offering of the Company in 2014, the Board from time to time, with the assistance of management and legal and financial advisors, has reviewed the business strategy and potential opportunities for the Company to improve stockholder value. This review has been iterative, taking into account macro and micro economic conditions, market opportunities, and the perspectives of stockholders, among other considerations and involved periodic dialogue with certain significant Company Stockholders, including Caledonia, the largest Company Stockholder.

On September 6, 2024, Scott Painter, who founded the Company in 2005 and served as the Company’s Chief Executive Officer and on the Board until 2015, contacted Jantoon Reigersman, the Company’s current Chief Executive Officer, and indicated that he was interested in submitting a proposal to acquire the Company. He did not provide any details of his proposal, but indicated that he intended to submit a letter to the Company to formally indicate his interest.

On September 7, 2024, Morgan Stanley provided to the Board disclosure with respect to its relationships with TrueCar, Parent, Fair and other Potential Buyers. Additional information about Morgan Stanley’s relationships to TrueCar and Parent, see the section entitled “— Opinion of Morgan Stanley & Co. LLC.”

On September 10, 2024, Fair, an entity controlled by Mr. Painter, provided Mr. Reigersman with a letter proposing to acquire the