Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 1

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 1
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 business
by providing the home-buying public with well-trained, knowledgeable realtors who have access to our proprietary and third-party in-house
technology tools and quality education and training, and valuable marketing that attracts some of the best local realtors who provide
value-added services to our home buyers and sellers that are attracted to our brands. We give our real estate brokers and sales agents
who are seeking financial independence a turnkey solution and support them in growing their brokerages while they fund their own businesses.

Our agent-centric commission
model enables our sales agents to obtain higher net commissions than they would otherwise receive from many of our competitors in our
local markets. They can then use these additional commissions to reinvest in their businesses or as take-home profit. We believe that
this is a strong incentive for them to compete against the discount, flat fee and internet brokerages that have sprung up in the past
several years. Instead of us taking a greater share of their income, our agents pay what we believe to be reduced rates for training and
mentorship and our proprietary technology. Our franchise model has a similar pricing methodology, permitting the franchise owner the freedom
to operate their business with minimal control and lower expense than other franchise offerings.

Moreover, we believe that
our proprietary technology, training, and the support that we provide to our agents at a minimal cost to them is one of the best offered
in the industry.

Our business stands on three
pillars: Family, Passion, and Growth. We believe that our support and philosophy have attracted and will continue to attract and retain
the highest producing realtors in our local markets. We believe that our focus on the interaction between our human agents and their clients
is a strong weapon against internet-only commodity websites and the low touch discount brokerages. Our agent count continues to grow organically
and through acquisition, we attribute our organic growth to the positive culture created in our Company and the competitive plans that
we offer our agents. By creating a custom solution and a unique experience, we believe that our agents are able to guide their clients
seamlessly through what may be their most expensive lifetime purchase.

1

In addition, a significant
driver of our past growth was, and we believe, of our future growth is our ability to create revenue by referring or requiring that our
agents and our franchisee agents use the different business services that we provide. For example, all agents new to our Company
are required to have a “coach” and to attend multi-day training sessions to