Company: FLYE
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001213900-25-064293
Chunk: 15

Company: Fly-E Group, Inc.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 1
Chunk 15
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 operations.

Sales and Marketing

We have established an omnichannel
retail model network to sell our products and provide services to our customers. We currently operate 20 retail stores and work with 85
distributors in the United States to sell our products. In addition, we have our own online store where we promote and sell our products.
Our Fly E-Bike app, which is under development, can also become a venue where we can advertise our products. We also leverage our omnichannel
retail network to deliver maintenance and repair services at our retail stores and to collect data for business insights.

We focus on promoting awareness
of our brand as a lifestyle brand with high-quality smart E-bikes, E-motorcycles and E-scooters. Our brand and products are marketed to
retail customers through digital and experiential activities as well as through more traditional promotional and advertising activities.
We aim to engage in cost-effective marketing activities by taking advantage of social media and to build an online and offline ecosystem
of users that will promote awareness of our brand.

One key component of our strategy
is to expand our presence on social media platforms. We currently have accounts on Facebook, Instagram, TikTok, Xiaohongshu (Rednote),
and WeChat, on which we frequently post guides, videos and tutorials that educate people on how to use and maintain E-bikes, E-scooters
and E-motorcycles, as well as benefits of E-mobility.

In terms of offline marketing,
we prioritize in-store promotions and targeted advertising. This includes offering discounts and special deals in our retail stores, as
well as using targeted advertising to reach potential customers who are likely to be interested in our products. We also place ads in
local newspapers and magazines and distribute flyers on the streets to promote the opening of new stores. Additionally, our products have
gained significant visibility among food delivery workers in New York City, who make up the majority of our customer base. The increasing
trend of people ordering food delivery, particularly during and after the COVID-19 lockdown, has contributed to the widespread visibility
of our products in the cities.

Our Distribution Channels

Retail Distribution Network

Our sales are conducted through
both retail stores and distributors.

Out of our 20 retail stores
in the United States, nine are situated in New York, while four are in New Jersey, two in Florida, one in Maryland, one in Massachusetts,
one in California and one in Washington, D