Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 93

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 93
---
 Committee, the degree of attainment of which

will affect the amount of the Award the Grantee is entitled to receive or retain. Performance Goals may contain threshold,

target and maximum levels of achievement.

2.33. “ Performance Metrics ” means the performance criteria assigned to an Award by the Committee, the attainment serves

as a basis of the Award, as provided in Section 4.4.

2.34. “ Permitted Transferee ” means, in respect to a Grantee, any member of the immediate family of such Grantee, any trust

of which all of the primary beneficiaries are such Grantee or members of the Grantee’s immediate family, or any partnership,

limited liability company, corporation or similar entity of which all of the partners and members or shareholders are such

Grantee or members of the Grantee’s immediate family. For purposes of this section, the “immediate family” of a Grantee

includes the Grantee’s spouse, former spouse, children, stepchildren, grandchildren, parents, stepparents, siblings, grandparents,

nieces and nephews, mother-in-law, father-in-law, sons-in-law, daughters-in-law, brothers-in-law, or sisters-in-law, including

adoptive relationships.

2.35. “ Person ” means any individual, sole proprietorship, corporation, partnership, joint venture, limited liability company,

association, joint-stock company, trust, unincorporated organization, institution, public benefit corporation, entity or

government instrumentality, division, agency, body or department.

2.36. “ Plan ” means this Associated Banc-Corp 2025 Equity Incentive Plan and any appendices hereto.

2.37. “ Restricted Stock Award ” means any Share issued to an Eligible Person as an Award that are subject to such vesting

and transfer restrictions as the Committee shall determine, and such other conditions, as are set forth in the Plan and the

applicable Award Agreement.

2.38. “ Restricted Stock Unit ” or “ RSU ” means a bookkeeping entry representing a contractual right granted to an Eligible

Person as an Award under the Plan to receive Shares or cash, conditioned on the satisfaction of certain restrictions imposed by

the Committee, which may be time-based, performance-based or based upon the occurrence of one or more events or

conditions. Any Restricted Stock Unit Award that includes the achievement of specific Performance Goals shall be referred to

as a Performance Restricted Stock Unit Award.

A-4

2.39. “