Company: ASB
Filing Date: 2025-12-30
Form Type: S-4
Source: 0001193125-25-337086
Chunk: 77

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-12-30
Form: S-4
Chunk 77
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 providing an appropriate risk-adjusted return to American National Bank.

American National Bank provides noninterest-bearing and interest-bearing transaction accounts, savings and money market accounts and
certificates of deposit. These deposits are the primary source of funding for American National Bank’s lending and investment activities. In addition, American National Bank offers related banking services such as cash management, online and
mobile banking, remote deposit capture, debit card services and other customary consumer and commercial banking services. Noninterest income is derived primarily from service charges, loan servicing fees, bank-owned life insurance and other fee-based services.

Market Area and Competition

American National Bank conducts its operations primarily through its branch network. American National Bank provides full-service community
banking operations through its main office in Omaha, Nebraska and a network of branch offices located across Nebraska, Iowa and Minnesota, including the Omaha metro area and the Twin Cities.

American National Bank operates in highly competitive markets for both loans and deposits. It faces competition from other community banks,
larger regional and national banking organizations, savings associations, credit unions, mortgage companies, finance companies and financial technology providers. Many of these competitors possess substantially greater financial resources, larger
branch networks and broader product and service offerings.

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The principal methods of competition for deposits include interest rates offered, customer
service, convenience of office locations and the range of services offered. Competition for loans is based on interest rates, loan fees, loan structure and the range of products and services provided. Some competitors have greater resources and
lending limits than American National Bank.

American National Bank seeks to compete by emphasizing its relationship-based community
banking model, local decision-making authority and long-standing customer relationships. Management believes these competitive strengths enable American National Bank to attract and retain customers notwithstanding the significant competition
present in its primary markets.

Legal Proceedings

From time to time, American National or its subsidiaries are involved in litigation incidental to the conduct of its business. However, neither
American National nor any of its subsidiaries is presently a party to any legal proceeding the resolution of which, in the opinion of American National’s management, would be expected to have a material adverse effect on American
National’s business, financial condition, results of operations, cash flows or prospects.

Employees

As of September 30, 2025, American National Bank employed approximately 519 employees, none of whom is covered by a collective bargaining
agreement. American National considers its relationship with its employees to be good.

Description of Property

The principal executive officers of ANC and American National Bank are located at