Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 34

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 34
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 for all of the Company’s shares, but determined that a stockholder-approved reverse stock split would be the most efficient and certain transaction structure to meet the Company’s objectives, particularly since a Company-led tender offer would likely be more expensive and, if unsuccessful, would not result in the Company “going dark.” On June 6, 2025, Company management met with members of Faegre Drinker to discuss the potential transaction and the benefits of forming a special committee. On June 9, 2025, management met with representatives from Faegre Drinker and Brownstein. On June 17, 2025, the Company circulated a board consent to form the Special Committee. On June 27, 2025, the Special Committee met with the Company’s President and Chief Financial Officer present, as well as representatives from Faegre Drinker. The Special Committee discussed the business rationale for exploring the transaction, discussed their responsibilities as the Special Committee, and designated Company management to perform further analysis on company valuation and transaction structure. On July 3, 2025, the Special Committee met with Company management and representatives from Faegre Drinker. The members of the Special Committee discussed the valuation work that had been completed by Company management, their experience with valuation of companies at a similar stage, and the further business benefits of the transaction. The Special Committee directed management to set up a further meeting with representatives of Brownstein and to answer additional questions about the business rationale and method of the transaction. At this meeting, management and the Special Committee also discussed the different directions that had been pursued to increase the share price of the Company,

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including the history of strategic alternatives discussions detailed above, and the rationale for determining that the potential reverse stock split transaction was the most viable path forward. The idea of alternative transaction structures, including a tender offer, was also discussed, and it was determined that such alternatives would not be viable options and could be potentially detrimental to the common stockholders.

On July 9, 2025, the Special Committee met with management, representatives from Faegre Drinker, and representatives of Brownstein. During this meeting, Brownstein delivered a presentation to the Special Committee on the fiduciary duties of the directors of Nevada corporations and addressed related questions. Brownstein then left the meeting, and the Special Committee then discussed their responsibilities under Nevada law and discussed the process that had been conducted relative to their responsibilities. The Special Committee discussed the details of a reverse stock split “going dark”