Company: IMXI
Filing Date: 2025-08-11
Form Type: DEFA14A
Source: 0001140361-25-030259
Chunk: 26

Company: International Money Express, Inc.
Filing Date: 2025-08-11
Form: DEFA14A
Chunk 26
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anna: how that operational expertise, you think, can transfer over to Western Union. Thank you. 00:40:10.740 --> 00:40:14.969 Devin McGranahan, President and CEO, Western Union: So, you know, today we already operate. Western Union Operator (DEN): here in the U.S, 3 brands with Western Union, OV and Vigo. 00:40:22.650 --> 00:40:42.810 Devin McGranahan, President and CEO, Western Union: Bob can comment, but he operates two brands with La Nationale, and Intermex. We actually see the brand and the brand portfolio as offering different value propositions, both to the agent, and in some cases, also to the customer. So we will maintain a multi-brand portfolio wherein by deﬁning the agent value proposition and the consumer value proposition by brand. And so we believe that will give us the ability to target customers and agents that 00:40:56.840 --> 00:41:14.749 Devin McGranahan, President and CEO, Western Union: those brands represent the right ﬁt for that agent and that customer. That multi-brand strategy, we believe, will also give us an advantage relative to single-brand competitors in the highly competitive and fragmented U.S. retail marketplace. Bob. 00:41:16.280 --> 00:41:37.149 Bob Lisy, Chairman and CEO of Intermex and Jamie Friedman from Susquehanna:: Yeah, and could you repeat that part of the question for me again? Sorry. Yeah, I mean, you’re… over the years, your company’s been well known for very data-driven, like, you study the zip code, you ﬁnd the merchant in the zip code, the bodega in the zip code, all that data. I’m just curious how that sort of hyper-micro marketing strategies Can be applied in, you know, potentially the bigger canvas of… of… Western Union. 00:41:44.480 --> 00:41:46.909 Bob Lisy, Chairman and CEO of Intermex: Yeah, I think the… the interesting…Point is, where you ended your point, is that the bigger canvas, this is a zip code by zip code business. And having the opportunity to work on a canvas with 00:41:58.810 --> 00:42:09.129 Bob L