Company: KHC
Filing Date: 2025-03-28
Form Type: DEF 14A
Source: 0001308179-25-000266
Chunk: 25

Company: Kraft Heinz Co
Filing Date: 2025-03-28
Form: DEF 14A
Chunk 25
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150%         |     | 175%         |     | 16.67% |
| Mr.              
 Onell(a)         |     | 140%         |     | 150%         |     | 7.14%  |
| Ms.              
 La Lande         |     | 150%         |     | —            |     | —      |

COMPANY FINANCIAL MULTIPLIER The financial multiplier is a percentage multiplier based upon achievement of the threshold, target, or maximum level of the applicable global, zone, or business unit financial performance metrics for each executive, including our NEOs. We continue to evolve our performance management and Performance Bonus Plan approach to drive profitable growth by creating a stronger link to enterprise value creation and emphasizing greater collaboration. For our 2024 fiscal year, the Compensation Committee chose to move from one financial performance metric, PBP EBITDA, to a weighted average of three metrics (PBP Adjusted Operating Income (60%), PBP Organic Net Sales (30%), and PBP Free Cash Flow Conversion (10%)) for our global financial performance as well as each zone or business unit. We believe these changes better align with industry best practices, while providing a more balanced view of performance beyond just profitability. The financial performance multiplier ranges from 50% at threshold, to 100% at target, and 120% at maximum based on achievement against the established financial performance targets. Our maximum payout opportunity of 120% is designed to be below market practice (which market practice generally provides for payout up to 200% of target). We believe PBP Adjusted Operating Income, PBP Organic Net Sales, and PBP Free Cash Flow Conversion more clearly reflect key aspects of our performance, including revenue growth, expense control, and efficient use of capital. The Compensation Committee believes these three metrics appropriately reflect our focus on successful management of our core operations—growing our business and driving sustained increases in profit—in turn, aligning the interests of our NEOs with those of our stockholders. PBP Adjusted Operating Income, PBP Organic Net Sales, and PBP Free Cash Flow Conversation are defined below under Financial Measures.

| 64 | 2025 Proxy Statement |

| Company  
 Overview |     | Voting  
 Roadmap |     | Stockholder 
 Engagement  |     | Our   
 Board |     | Governance |     | Director     
 Compensation |     | Beneficial 
 Ownership  |     | Executive    
 Compensation |     | Audit   
 Matters |     | Stockholder 
 Proposals