Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 72

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 72
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 investments to enable Creators and Brands to deliver relevant content to consumers on Triller’s Technology
Platform. If Triller fails to continue to innovate and improve on its Technology Platform, its business may be harmed. New technologies,
products and services are driving rapid changes in consumer behavior as consumers seek more control over when, where and how they consume
content and access communications services. These technological advancements and changes in consumer behavior and/or Triller’s failure
to effectively anticipate or adapt to such changes, could reduce Triller’s subscriber activations and increase Triller’s user
churn rate, and could have a material adverse effect on Triller’s business, results of operations, financial condition and cash
flow.

Moreover, Triller relies heavily on its ability to collect and disclose
data and metrics to its Brands so Triller can attract new Brands and retain existing Brands. Any restriction or inability, whether by
law, regulation, policy, or other reason, to collect and disclose data and metrics which Triller’s Brands find useful would impede
Triller’s ability to attract and retain Brands. Regulators around the world are increasingly scrutinizing and regulating the collection,
use, and sharing of personal data related to advertising, which could materially impact Triller’s revenue and seriously harm Triller’s
business. For example, the European Union’s General Data Protection Regulation (“EU GDPR”) and the United Kingdom’s
GDPR (“UK GDPR”) expanded the rights of individuals to control how their personal data is collected and processed,
and placed restrictions on the use of personal data of younger minors. The processing of personal data for personalized advertising under
EU GDPR and UK GDPR continues to be under increased scrutiny from European regulators, which includes ongoing regulatory action against
large technology companies like Triller’s, the outcomes of which may be uncertain and subject to appeal. The European Digital Services
Act (“DSA”) prohibits targeted advertising to minors based on the profiling of personal information in the European
Union. Other European legislative proposals and present laws and regulations may also apply to Triller’s or Triller’s advertisers’
activities and require significant operational changes to Triller’s business. For example, it is anticipated that the ePrivacy Regulation
and national implementing laws will replace the current national laws implementing the ePrivacy Directive, which could have a material
impact on the availability of data Triller relies on to improve and personalize its products and features. Outside of Europe, other laws
further regulate behavioral, interest-based, or targeted advertising, making certain online advertising activities more difficult and