Company: PLSAY
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001884082-25-000012
Chunk: 106

Company: Polestar Automotive Holding UK PLC
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4
Chunk 106
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• Polestar also expects to benefit from inventory unwind that will help to reduce working capital requirements in the near term.

• Polestar now has a broader product portfolio compared to 2024 product mix. Polestar is actively selling three models - Polestar 2, Polestar 3, and Polestar 4 - having launched Polestar 3 and Polestar 4 in 2023. Polestar anticipates the selling of Polestar 5 (a Luxury Sport GT 4-Door) to commence in the second half of 2025. The new models - Polestar 3 (a luxury Aero SUV) and Polestar 4 (a premium coupé/sport SUV) - are higher-margin products compared with Polestar 2 (a fastback) and it is expected that a growing share of Polestar 3 and Polestar 4 vehicles in the product mix will be one of the main drivers of accelerated margin improvement.

•Increased build options and packs. Polestar expects to monetize its luxury model line-up, by offering customers more flexibility and greater customization options.

•More focused approach to market presence. In Europe, Polestar intends to focus sales efforts and investments into markets that have the greatest potential for profitable growth. In the USA, Polestar is enhancing the dealer-focused wholesale model by incorporating a genuine digital buying capability.

• R& D efficiency. Polestar continuously reviews its research and development activities to ensure they operate efficiently and prioritize cost-effective product development.

Polestar’s Strengths

Polestar believes it benefits from a number of competitive advantages:

Distinct 'Pure, Progressive, Performance' brand values with leading design, innovation and sustainability core pillars.

Polestar believes that its emphasis on distinct Scandinavian avant-garde design with high-tech minimalism, proprietary technology and innovative partnerships and environmentally sustainable products engages and attracts customers who share its ethos and design aesthetic. Polestar’s brand, with its iconic attributes of Pure, Progressive, Performance is reflected in its products which have received multiple global awards since the launch of Polestar 1 in 2017. Polestar also believes its proprietary electric vehicle technology provides it with a substantial competitive advantage. Research and development, a core competence, is focused on areas such as lightweight chassis architectures and manufacturing, electric propulsion and motors and bi-directional battery packs that Polestar believes will significantly enhance the competitiveness of its vehicles, alongside smart partnerships with leading providers of autonomous driving and infotainment technologies. Sustainability remains a core principle for Polestar and the Company continues to work to reduce its