Company: EZOO
Filing Date: 2025-05-15
Form Type: 10-K
Source: 0001641172-25-010460
Chunk: 564

Company: Ezagoo Ltd
Filing Date: 2025-05-15
Form: 10-K
Item: Item 1A
Chunk 564
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 a significant portion of our revenue. The loss
of any of existing customers could significantly harm our business, financial condition and results of operations.

We
expect that we will continue to depend upon our existing customers for a significant portion of our revenue for the foreseeable future.
As a result, if we fail to successfully attract or retain new or existing customers or if existing customers run fewer advertisement
and e-commerce order campaigns with us, defer or cancel their insertion orders, or terminate their relationship with us altogether, whether
through the actions of their agency representatives or otherwise, our business, financial condition and results of operations would be
harmed.

Our
sales and marketing efforts require significant investment, which may not yield returns in the foreseeable future, if at all.

We
have invested significant resources in our research and development, sales and marketing teams to educate potential and prospective advertisers
about the value of our solution. We often spend substantial time and resources explaining how our solution can optimize advertising campaigns
in real time, and responding to requests for proposals from potential advertisers, including developing material specific to the needs
of such potential advertisers. Our business depends in part upon advertisers’ confidence that represent those advertisers, that
our use of real-time advertising exchanges to purchase inventory is superior to other methods of purchasing digital display advertising.
We may not be successful in attracting new advertisers despite our investment in our business development, sales and marketing organizations.

If
we do not effectively grow and train our sales team, we may be unable to add new customers or increase sales to our existing customers,
and our business would be adversely affected.

We
continue to be substantially dependent on our sales team to obtain new customers and to drive sales from our existing customers. We believe
that there is significant competition for sales personnel with the skills and technical knowledge that we require. Our ability to achieve
significant revenue growth will depend, in large part, on our success in recruiting, training, integrating and retaining sufficient numbers
of sales personnel to support our growth. Our current sales team is mainly trained and experienced in selling to advertising and e-commerce.
If more of our business shifts to direct relationships with brand advertisers, we may not have an adequately trained sales team to support
that shift and to sell products effectively to those advertisers. New hires require significant training and it may take significant
time before they achieve full productivity. Our recent hires and planned hires may not become productive as quickly as we expect, and
we may be unable to hire or retain sufficient numbers of qualified individuals in the markets where we do business or