Company: TRUE
Filing Date: 2025-11-24
Form Type: DEFM14A
Source: 0001104659-25-115451
Chunk: 57

Company: TrueCar, Inc.
Filing Date: 2025-11-24
Form: DEFM14A
Chunk 57
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 the Company on the date of this proxy statement. Subject to applicable law, the Company does not undertake to publicly update or revise its forward-looking statements.

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TABLE OF CONTENTS

### THE PARTIES TO THE MERGER

#### TrueCar, Inc.
TrueCar, Inc., incorporated in Delaware and headquartered in Santa Monica, California, is a digital automotive marketplace that, among other things: (i) provides pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience; (ii) empowers TrueCar Certified Dealers to attract these informed, in-market consumers in a cost-effective, accountable manner; and (iii) allows automobile manufacturers to more effectively target their incentive spending at deep-in-market consumers during their purchase process. TrueCar’s Common Stock is listed and traded on Nasdaq under the ticker symbol “TRUE.” The Company has its executive offices located at 225 Santa Monica Blvd., 12 th Floor, Santa Monica, California 90401, and can be reached by phone at (800) 200-2000.

#### Fair Holdings, Inc.
Parent, incorporated in Delaware, was formed on October 3, 2025, solely for the purpose of engaging in the transactions contemplated by the Merger Agreement, and has not engaged in any business activities other than in connection with the transactions contemplated by the Merger Agreement and arranging of the Equity Financing in connection with the Merger. Parent’s principal executive office is located at 3601 San Fernando Road, Glendale, California 91204, and its telephone number is (800)-238-3784.

#### Rapid Merger Subsidiary, Inc.
Merger Subsidiary is a wholly owned subsidiary of Parent and was formed on October 10, 2025, solely for the purpose of engaging in the transactions contemplated by the Merger Agreement, and has not engaged in any business activities other than in connection with the transactions contemplated by the Merger Agreement and arranging of the Equity Financing in connection with the Merger. Merger Subsidiary’s principal executive office is located at 3601 San Fernando Road, Glendale, California 91204, and its telephone number is (800)-238-3784.

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TABLE OF CONTENTS

#### THE SPECIAL MEETING OF TRUECAR’S STOCKHOLDERS

#### General
This proxy statement is first being mailed on or about November 24,