Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1143

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1143
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 the
    physical stores, Naiz Fit is now available for online retailers utilizing the Magento, SalesForce, WooCoomerce, Shopify, Lightspeed,
    PrestaShop, Bitrix and Wix platforms and to brick and mortar stores through GK Software POS solution.In 2024 we added several new
    partners like Aiuta, If Returns, Returnly and we are looking for new partnerships to increase our offering.

    ●
    Ongoing
    Investment in our Technology Platform. We continue to invest in building new software capabilities and extending our platform
    to bring the power of accurate measurement to a broader range of applications. In particular, we seek not only to deliver size recommendations
    but to provide a robust, end-to-end,artificial intelligence, or AI-driven platform that inspires consumer confidence and drives revenue
    growth by providing a superior consumer journey to both online and the brick and mortar stores.

    ●
    Grow
    our database. As the usage of our measurement apps increases, our database of information including user behavior and body
    measurements generates valuable statistics. Such data can be used in the big data market for targeted advertising and for blind consumer
    data mining.

    ●
    Identify
    and acquire synergistic businesses. In order to reduce our time to market and obtain complementary technologies, we are seeking
    to acquire technologies and businesses that are synergistic to our product offering. We completed an acquisition of Orgad which operates
    an omnichannel e-commerce platform and Naiz which provides SaaS technology solutions that solve size and fit issues for fashion companies.

Market
Summary

Global
E-Commerce Market

The
global e-commerce market is projected to reach $8.8 trillion in 2024, with a 15.8% CAGR from 2024 to 2029, reaching $18.81 trillion by
2029. Approximately 21.2% of total retail sales in 2024 were expected to take place online. However, challenges such as high return rates, low conversion
rates, and logistics costs continue to impact profitability.

Fashion
and Apparel E-Commerce

Since
the COVID-19 pandemic, online fashion sales have grown 85.9% compared to pre-pandemic levels (Mastercard), with over 2 billion online
shoppers globally. Cyber Monday 2023 set a record with $12.4 billion in sales, reflecting 9.6% year-over-year growth.

Investment
in Technology and Digital Strategies