Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 5

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 5
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 result in us providing discounts and other commercial incentives. Additional
factors that impact our ability to acquire new customers include the perceived need for cyber security, the size of our prospective customers’
infrastructure budgets, the utility and efficacy of our existing and new offerings, whether proven or perceived, our ability to reach
a significant portion of the consumer market, and general economic conditions. These factors may have a meaningful negative impact on
future revenues and operating results. With respect to our enterprise access business, while many companies understand the problem of
doing competitive analysis, data collection, and other privacy-related use cases, widespread awareness of the need for access solutions
is still lacking. Proxy networks are well understood, and virtual private networks are commonly popular, but access solutions are still
in the early adoption phase among companies and individuals that stand to benefit from them. This restraint accounts for not all enterprise
access vendors having the marketing budgets to promote themselves.

If
key customers or groups of customers reduce their consumption of our products and services due to technological changes in the market,
such as new restrictions, policies, or regulations imposed by major digital platforms, or as a result of other factors, such as industry
changes, shifts in customer business priorities, or specific customer decisions, it may negatively impact our revenue and financial performance.

Our
business relies significantly on a limited number of key customers, and any reduction in their consumption of our products and services
could adversely affect our financial performance. Changes in market conditions, including technological advancements and evolving regulations,
create additional risks that may impact our customer relationships. For instance, new policies, restrictions, or regulatory changes imposed
by major digital platforms could alter how our services are used, limiting their scope or effectiveness for certain customers. Additionally,
changes within our customers’ industries, shifts in their business priorities, or their specific business decisions may influence their
ongoing demand for our offerings.

Furthermore,
the decision by our clients to utilize our products may be influenced by other factors, including:

  the                    

  the                                          

  the                           

  the                                                          

  customer                                                                 
  confidence, which may be impacted by economic and political conditions.  
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If
key customers reduce or cease their purchases due to any of these factors, whether in response to regulatory developments, strategic
adjustments, prices, support issues or shifts in industry standards, our revenue, operations, and financial performance could be significantly
affected. We continually strive to improve our products’ performance, marketing