Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 37

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 37
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 Board of Directors may be excluded, such as:

| • |     | junk mail and mass mailings; |

| • |     | resumes and other forms of job inquiries; |

| • |     | surveys; and |

| • |     | solicitations and advertisements. |

In addition, any material that is unduly hostile, threatening, or illegal in nature may be excluded, provided that any communication that is filtered out will be made available to any independent director upon request.

| 2025 PROXY STATEMENT |     | 23 |

EXECUTIVE OFFICERS EXECUTIVE OFFICERS The following persons are our executive officers and hold the offices set forth opposite their names.

| Name               |     | Age |     | Principal Occupation                                                   |     | Officer Since |
| John Fieldly       |     |  45 |     | Chairman of the Board and Chief Executive Officer                      |     |          2016 |
| Eric Hanson        |     |  53 |     | President and Chief Operating Officer                                  |     |          2025 |
| Jarrod Langhans    |     |  44 |     | Chief Financial Officer                                                |     |          2022 |
| Tony Guilfoyle     |     |  51 |     | Chief Commercial Officer                                               |     |          2020 |
| Richard Mattessich |     |  60 |     | Chief Legal Officer, Chief Compliance Officer, and Corporate Secretary |     |          2023 |
| Paul Storey        |     |  56 |     | Chief Supply Chain Officer                                             |     |          2021 |
| Kyle Watson        |     |  43 |     | Chief Marketing Officer                                                |     |          2019 |

John Fieldly, Chairman of the Board and Chief Executive Officer Mr. Fieldly’s biographical information is included above in Proposal No. 1 – Election of Directors. Eric Hanson, President and Chief Operating Officer Mr. Hansonjoined the Company in March 2025. He has over 27 years of experience in sales, general management, commercial planning and partnership management in the food and beverage industry. From 1997 until 2025, Mr. Hanson held various senior roles at PepsiCo, including Senior Vice President - Strategic Partnerships; Senior Vice President, Energy Drinks; Senior Vice President – Commercial Planning & Sales Transformation; Senior Vice President, Revenue Growth Management, and numerous sales and general management roles across PepsiCo Beverages. He received a Bachelor of Science degree in