Company: KWIK
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001683168-25-002055
Chunk: 22

Company: KwikClick, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 22
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 policies and procedures, which may be subject to change or new interpretation with limited ability to negotiate,
which could negatively impact our marketing capabilities (including marketing services for our sellers) and revenue. KwikClick-provided
controls for users to limit third-party advertising features, the growing use of online ad-blocking software and technological changes
to browsers and mobile operating systems, may impact the effectiveness of our marketing efforts because we may reach a smaller audience,
fail to bring more buyers, or fail to increase frequency of visits to our platform. In addition, ongoing legal and regulatory changes
in the data privacy sphere, such as the E.U. General Data Protection Regulation (“GDPR”) the California Consumer Privacy Act
of 2018 (“CCPA”), and the California Privacy Rights Act of 2020 (“CPRA”), may impact the scope and effectiveness
of marketing and advertising services generally, including those used on our platform.

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We also may seek visits to our platform through email
marketing. If we are unable to successfully deliver emails to our sellers and buyers, if our email subscription tools do not function
correctly, or if our sellers and buyers do not open our emails, whether by choice, because those emails are marked as low priority or
spam, or for other reasons, our business could be adversely affected. As e-commerce, search, and social networking, as well as related
regulatory regimes, evolve, we must continue to evolve our marketing tactics and technology accordingly and, if we are unable to do so,
our business could be adversely affected.

Some providers of consumer devices, mobile or desktop
operating systems, and web browsers have implemented, or have announced plans to implement, ways to block tracking technologies which,
if widely adopted, could also result in online tracking methods becoming significantly less effective. Similarly, our vendors, particularly
those providing advertising and analytics products and services have, and may continue to, modify their products and services based on
legal and technical changes relating to privacy in ways that could reduce the efficiency of our marketing efforts and our access to data
about use of our platform. Any reduction in our ability to make effective use of such technologies could harm our ability to personalize
the experience of buyers, increase our costs, and limit our ability to attract and retain our sellers and buyers on cost-effective terms.
As a result, our business and results of operations could be adversely affected.

Enforcement of our marketplace policies may negatively
impact our brand, reputation, and/or our financial performance.

We intend to develop, maintain