Company: KNRX
Filing Date: 2025-03-05
Form Type: F-1/A
Source: 0001493152-25-009104
Chunk: 17

Company: KNOREX LTD.
Filing Date: 2025-03-05
Form: F-1/A
Chunk 17
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 the hiring of foreign employees, which may affect the flexibility of our management
team. If our management team, including any new hires that we make, fail to effectively work together, and execute our plans and strategies,
or if we are not able to effectively recruit and retain employees, our ability to achieve our strategic objectives will be adversely
affected and our business and growth prospects will be harmed.

Competition for highly skilled
personnel, particularly software engineers and technology professionals, is intense, especially in the U.S., Singapore, Vietnam, India,
and Malaysia where our business operations and research and development centers are located. We may need to invest significant amounts
of cash and equity to attract and retain new employees and we may not be able to realize returns on these investments.

The digital advertising industry is highly competitive, and if we do not effectively compete against our current and future competitors, or if we fail to improve and enhance our service offerings and solutions to meet our customers’ evolving needs, or technological developments or industry changes, our business, financial condition, and results of operations could be harmed.

We operate in a competitive
and rapidly changing industry that is subject to changing technology, regulations and customer demands with many companies providing
competing solutions. With the introduction of new and evolving technologies and the influx of new entrants into the market, we expect
competition to persist. This could potentially impact our ability to generate higher revenue and sustain profitability. Furthermore,
as market participants strive to introduce new products and services to capture advertisement spending, the emergence of new advertising
technologies and purchasing methods poses a dynamic competitive challenge. Our ability to design and deploy services and solutions
that anticipate and adapt to rapid and continual changes in technology and industry advances and offerings to meet the increasing needs
of our clients is critical to our success. If we fail to understand and anticipate customer needs, our new products and services may
fail, and our revenues and earnings may suffer. Our growth plan is centered on responding to these types of advancements by fostering
innovation that will allow us to expand our business into new areas of growth.

We have made and will
continue to make significant investments in research, development and marketing for existing services and technologies as well as
new technology or new applications of existing technology. Investments in new technology and new services contain certain amount of
risk. Platform development, new products and services development, or infrastructure modifications, may necessitate significant
capital expenditures. We cannot guarantee that we will be able to secure funding to cover such costs. The process of creating,