Company: AEHL
Filing Date: 2025-08-05
Form Type: 20-F/A
Source: 0001641172-25-022290
Chunk: 58

Company: Antelope Enterprise Holdings Ltd
Filing Date: 2025-08-05
Form: 20-F/A
Chunk 58
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 on investing in content and campaign ideation
and production, brand positioning and communication, brand awareness campaigns and digital and performance marketing, as well as other
forms of marketing and promotional tactics to expand and broaden our customer base.

We may expand by opportunistic and strategic acquisitions of business and/or companies. Although we will continue to focus on the organic growth of our business,
should opportunities arise for the strategic growth through acquisition of other players in the livestreaming ecommerce industry, we would
consider consolidating their business with us. In identifying suitable acquisition targets, we will take into account factors including
their reputation, popularity, statistics on MUVs, Information technology, revenue and customer base, our financial capability and whether
the target company’s business is complementary to our business.

We will invest to enhance our services. We will invest to improve our data analytics capabilities through upgrading our database and IT systems to analyze the preferences
and therefore the demand of our customers so as to select the best suitable suppliers of hosts and influencers for them. We are also building
and planning to provide our training program to empower the hosts and influencers, or anyone who wants to work as a host and influencer,
teaching them how to gain and grow their followers and conversion rate.

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Customers

Livestreaming Ecommerce Business

For the year ended December 31,
2023, we had one customer which accounted 36.5% of the total revenue generated from the livestreaming ecommerce business . We expect
to scale and add more new customers as we operate in a dynamic and competitive industry. With the addition of new customers, we believe
customer concentration will decline over time even as we expect to continue to grow our relationships with existing large customers.

Business Management Consulting Services

Our business and profitability
of our business management and consulting business is not materially dependent on any industrial, commercial or financial contract with
any of our business management consulting customers. Our business management and consulting revenue accounted for 1.4% of our total revenue
for the year ended December 31, 2023. None of our directors or executive officers or their respective affiliates has any interest, direct
or indirect, in any of our customers.

Sales and Marketing

The sales and marketing department
is responsible for formulating sales policies and pricing based on market analysis, surveys and forecasts, developing and implementing
our sales and marketing campaigns, and promoting our products and brand. Additionally, our sales department is responsible for cultivating
new customers and business relationships, as well as servicing