Company: AFRM
Filing Date: 2025-10-24
Form Type: DEF 14A
Source: 0001628280-25-046264
Chunk: 31

Company: Affirm Holdings, Inc.
Filing Date: 2025-10-24
Form: DEF 14A
Chunk 31
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 cash incentive plan opportunities of our named executive officers for fiscal 2025 were as follows:

| Named Executive Officer |     | Fiscal 2025 Target Cash Incentive Plan Opportunity 
 (as a percentage of base salary)                   |    |   |     | Fiscal 2025 Target Cash Incentive Plan Opportunity 
 ($)                                                |   |         |
| Max Levchin(1)          |     |                                                    |  — |   |     |                                                    | — |         |
| Rob O’Hare(2)           |     |                                                    | 75 | % |     |                                                    |   | 320,188 |
| Michael Linford         |     |                                                    | 80 | % |     |                                                    |   | 400,000 |
| Libor Michalek          |     |                                                    | 80 | % |     |                                                    |   | 400,000 |
| Katherine Adkins        |     |                                                    | 60 | % |     |                                                    |   | 270,000 |

(1) Mr. Levchin does not participate in the cash incentive plan.

(2) Mr. O’Hare’s target cash incentive plan opportunity was increased from 60% to 75% effective in November 2024 as a result of his promotion to CFO.

Performance Measures

During fiscal 2025, participants in the cash incentive plan were eligible to receive cash incentive plan awards based upon Company achievement against important financial and operational performance measures selected by the Compensation Committee. In September 2024, t he Compensation Committee selected three performance measures for the fiscal 2025 cash incentive plan: network size (weighted 50%); total revenue (weighted 25%); and adjusted operating income (loss) (weighted 25%). In addition to the selected corporate measures, the Compensation Committee also established a funding gate, whereby no payout under the cash incentive plan would occur unless the Company achieved a certain level of GAAP operating income. The Compensation Committee believed these performance measures were appropriate because they were strong indicators of the successful execution of our business objectives for fiscal 2025. The Compensation Committee also believed these measures provided a strong emphasis on growth while managing expenses and strengthening our customer and merchant relationships. Lastly, the Compensation Committee believed these measures would influence the creation of sustainable long-term stockholder value.

The performance measures for fiscal 2025 were defined as follows:

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TABLE OF CONTENTS

| Fiscal 2025 Performance Measures                                                                                                                                                                                                                      |
| Network size: a