Company: SLMT
Filing Date: 2025-05-15
Form Type: 20-F
Source: 0001213900-25-044434
Chunk: 65

Company: Brera Holdings PLC
Filing Date: 2025-05-15
Form: 20-F
Item: Item 4
Chunk 65
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 international brand recognition is reflected by press coverage such  
              as articles by the Italian newspaper Corriere della Sera, German sports magazine 11Freunde, Spanish newspaper El Mundo          
            and the United Kingdom’s BBC Sport. We believe that these attributes will be attractive to many sponsors seeking to target        
       these audiences with a social impact message. We will aim to enhance all of these attributes in order to seek rapid business growth.   
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●                           Expansion of fanbase through local marketing, social media and social-impact initiatives.                        
        We intend to capitalize on Brera FC’s reputation as a socially-impactful sports team. We will enhance our public relations efforts   
     in the Milan area, aimed at increasing our community of fans and our followers on social networks, with a viral marketing strategy that 
       will showcase our brand’s unique persona in an entertaining and engaging way. Our startup incubator will seek to sustain and expand   
      acquired fanbases through appropriate brand-alignment. We will also continue and expand on our popular line of social impact football  
    projects, headed by our noncompetitive football schools, as well as other special projects. For example, we recently offered occupational
      training services to inmates at Milan prison facilities through participation in courses recognized by the Italian Football Federation 
       to expand opportunities for earning a federal referee license. We also intend to develop a women’s football section in every country  
                                                           in which we acquire a club.                                                       
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●                           International expansion. We intend to simultaneously pursue international expansion and                         
    licensing of the Brera FC brand, in Eastern Europe, Africa, and South America, through the potential acquisition and, where appropriate,
    renaming of football teams with the objective of enhancing the players on these teams to place them on the professional transfer market 
     and obtain prizes related to participation rights in UEFA or other competitions. On this front, we acquired Brera Strumica FC in North 
    Macedonia, along with its wholly-owned subsidiary Brera Tiverija FC; in Mozambique, we entered into a contract to manage Brera Tchumene 
     FC and a letter of intent with Black Bulls; and in South America, we are in discussions to manage Serie A-equivalent clubs. The choice 
     of countries derives from an in-depth analysis of the football, regulatory and economic parameters that are key to our business model. 
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Seasonality

Our revenues and expenses have been seasonal, and we expect they will continue to be seasonal. Due to the