Company: BRID
Filing Date: 2025-01-29
Form Type: 10-K
Source: 0001493152-25-004182
Chunk: 3

Company: BRIDGFORD FOODS CORP
Filing Date: 2025-01-29
Form: 10-K
Item: Item 1
Chunk 3
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 products division sold approximately 170 different items through customer-owned distribution centers and a direct-store-delivery
network serving approximately 21,000 supermarkets, mass merchandise and convenience retail stores located in 50 states.

Products produced or distributed
by the Snack Food Products segment are supplied to customers through either direct delivery to customer warehouses or direct-store-delivery
to retail locations. We utilize customer managed warehouse distribution centers to lower distribution cost. Product delivered to the customer’s
warehouse is then distributed to the store where it is resold to the end consumer. Our direct-store-delivery system focus emphasizes high
quality service and supply of our premium branded products to our customers. We also provide the service of setting up and maintaining
the display and restocking our products.

Snack Food Products
— Customers

Our customers are comprised
of large retail chains and smaller “independent” or non-chain operators. This part of our business is highly competitive.
Proper placement of our product lines is critical to selling success since most items could be considered “impulse” items
which are often consumed shortly after purchase. Our ability to sell successfully to this distribution channel depends on aggressive marketing
and maintaining relationships with key buyers.

Snack Food Products
— Sales and Marketing

Snack food products are distributed
across the United States. Regional sales managers perform several significant functions including identifying and developing new business
opportunities and providing customer service and support to our customers. We also utilize the services of brokers, where appropriate,
to support efficient product distribution and customer satisfaction. Bridgford is the primary sponsor for several professional anglers
that compete at the highest level of competitive bass fishing. In addition to our Bridgford Pro Fishing team, which consists of Pro Anglers
from the Bass Master Elites, FLW Tour, and Major League Fishing, we have also launched our Bridgford Outdoors Ambassador program to continue
to grow and support others who share our passion for the outdoors.

Product Planning and Research
and Development

We continually monitor the
consumer acceptance of each product within our extensive product line. Individual products are regularly added to and deleted from our
product line. Historically, the addition or deletion of any individual product has not had a material effect on our operations at the
end of the fiscal year. We believe that a key factor in the success of our products is our system of carefully targeted research and testing
of our products to ensure high quality and that each product matches an identified market opportunity. The emphasis in new product introductions