Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 49

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 49
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 compensation-related decisions, the Committee considered information that compared each executive’s base salary and total compensation to the 25 th , 50 th and 75 th percentiles of these market reference points against the peer group. For 2024, both short- and long-term incentive target opportunities continued to be set at a consistent percentage of base salary considering the market median for each NEO. The approach aligns with market practice and enhances pay-for-performance

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outcomes. The Committee’s objective is to deliver the majority of executive compensation through variable pay opportunities that are based on Associated’s performance. Our focus on variable elements of compensation continued to constitute the majority of the CEO’s and each other NEO’s total compensation, with long-term, equity-based incentives representing the majority of the variable component of compensation. This pay mix provides a direct link between executive compensation and shareholder value, fosters equity ownership among the ELT, and provides a balanced risk profile, all in keeping with the Committee’s objectives for the Company’s executive compensation program. The table below contains specific information regarding the components of each NEO’s 2024 total compensation. 2024 Executive Target Direct Compensation

| Named ExecutiveOfficer | BaseSalary$ | Short-TermIncentiveTarget as a% of BaseSalary | Short-TermIncentiveTarget $ | Long-TermIncentiveTarget as a% of BaseSalary | Long-TermIncentiveTarget $ | Total TargetDirectCompensation |
| Andrew J. Harmening    |  $1,070,000 | 150%                                          |                  $1,605,000 | 250%                                         |                 $2,675,000 |                     $5,350,000 |
| Derek S. Meyer         |    $550,000 | 80%                                           |                    $440,000 | 110%                                         |                   $605,000 |                     $1,595,000 |
| John A. Utz            |    $490,000 | 75%                                           |                    $367,500 | 110%                                         |                   $539,000 |                     $1,396,500 |
| Randall J. Erickson    |    $480,000 | 70%                                           |                    $336,000 | 100%                                         |                   $480,000 |                     $1,296,000 |
| David L. Stein         |    $435,000 | 75%                                           |                    $326,250 | 110%                                         |                   $478,500 |                     $