Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 6

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 6
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 efforts efficiency and our support team professionalism
and response, while monitoring the evolving market conditions, aiming to adapt to both regulatory shifts and technological advancements
to support stable and enduring customer relationships. Nonetheless, the pace and unpredictability of these changes remain outside our
control, presenting a potential risk to our business stability and growth trajectory.

If
we are unable to sell additional products and services to our existing customers, our future revenues and operating results will be harmed.

Our
revenues are also generated from sales to existing customers. Our future success depends, in part, on our ability to obtain recurring
sales to our existing customers. However, we face customer retention challenges due to fierce competition in the market. We devote significant
efforts to developing, marketing and selling additional products to existing customers and rely on these efforts for a portion of our
revenues. These efforts require a significant investment in building and maintaining customer relationships, as well as significant research
and development efforts in order to provide product upgrades and launch new products. The rate at which our existing customers purchase
additional products and services depends on a number of factors, including, but not limited to, the perceived need for additional access
services, the fit and efficacy of our solutions and the utility of our new offerings, whether proven or perceived, our customers’
budgets, general economic conditions, our customers’ overall satisfaction with the maintenance and professional services we provide
and the continued growth and economic health of our customer base to require incremental users and servers to be covered. If our efforts
to sell additional products and services to our customers are not successful, our future revenues and operating results will be harmed.

We
face intense competition from access vendors, some of which are larger and better known than we are, and we may lack sufficient financial
or other resources to maintain or improve our competitive position.

The
markets in which we operate are characterized by intense competition, constant innovation and evolving security threats. We compete with
companies that offer a broad array of web data collection products. Our current and potential future competitors include providers of
access solutions, such as Bright Data Ltd., or Bright Data, Oxylabs Networks Pvt. Ltd., BiScience Inc. and others. Some of our competitors
are larger than us and may have the technical and financial resources and broad customer bases needed to bring competitive solutions
to the market and already have existing relationships as a trusted vendor for other products. Such companies may use these advantages
to offer products and services that are perceived to be as effective as ours at a