Company: DDC
Filing Date: 2025-10-24
Form Type: F-1
Source: 0001213900-25-102214
Chunk: 168

Company: DDC Enterprise Ltd
Filing Date: 2025-10-24
Form: F-1
Chunk 168
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 products. Marketing Strategy Content Marketing Our content marketing efforts start before and continue beyond product launch. For pre -launch, we create original multi -mediacontent to educate users on the product(s) and to create user interest. At and after product launch, we shift to live streaming to promote our products, engaging KOL partners to live -streamproduct launches or special sales events on their personal online channels or inviting them to our branded experience stores to live -streamthe product launches or special sales events on -site. For special occasions or festivals, we may invite top KOL partners to our headquarters or other corporate locations, such as factories of supply chain partners, to live -streamspecial sales events, which usually lead to record sales numbers during the livestream. We would also leverage the capabilities of our in -housecontent creation. For example, in our cooperation with KOLs, our in -housecontent creation team may provide the KOLs with our own marketing materials, such as video scripts and photos, for the KOLs to publish on their own platform. This can ensure that the marketing information would be accurate and at the same time reduces our costs as we do not need to rely on third party to produce the relevant marketing material for us. Social Media Marketing and Use of Micro-Influencers To expand our user and customer base, we regularly run promotional activities through official accounts on social media platforms such as WeChat, Weibo, TikTok, Kuaishou, including lightning deals, product giveaway lottery of user comments, free online cooking class videos, and store points for merchandise from our DayDayCook online shop, among others. 102 Competition The food and e -commerceindustries in China are highly competitive. We compete with different competitors in each of our business lines. Our current and potential competitors can be divided into different categories: (i) traditional RTH and emerging RTC food companies in China, (ii) major plant -basedfood companies in China, (iii) major content providers in China focused on food and (iv) other major internet companies in China that may enter the food -relatedcontent distribution or e -commercebusiness area. When it comes to traditional versus emerging RTC companies, the main differences are emerging RTC companies (i) operate more of an asset -lightmodel, (ii) tend to focus on R&D, (iii) engage in more sophisticated customer segmentation and predictive analytics, and (iv) primarily engage their target customer through one or more livestreaming, video -sharing, and/or content -