Company: TRUE
Filing Date: 2025-08-07
Form Type: 10-Q
Source: 0001327318-25-000036
Chunk: 179

Company: TrueCar, Inc.
Filing Date: 2025-08-07
Form: 10-Q
Item: Part I, Item 1
Chunk 179
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-related expenses, a $2.6 million increase in our affinity partner marketing spend, a $0.5 million increase in employee-related travel costs, a $0.3 million increase in other marketing costs, a $0.3 million increase in outsourced consulting and professional fees, and a $0.6 million increase in expenses associated with the dealer sales and service team reorganization. Revenue share that we pay to our affinity marketing partners is tied to revenue and units and will fluctuate along with those results. These increases were partially offset by a $3.2 million decrease in branded media spend and a $0.3 million decrease in charges associated with a realignment of the Company’s leadership structure in the prior year. We expect branded media spend to continue to fluctuate as changes in the overall market environment impact conversion rates and the efficiency of branded media spend. In addition, we expect to incur incremental branded media expenses to support further rollout of TrueCar+ and other initiatives.

Technology and Development Expenses Three Months Ended June 30,Six Months Ended June 30,  2025202420252024 (dollars in thousands)Technology and development expenses$7,095 $7,433 $15,214 $15,556 Technology and development expenses as a percentage of revenues15.1 %17.8 %16.6 %18.8 %Capitalized software costs$2,260 $1,952 $4,421 $4,185 

Three months ended June 30, 2025 compared to three months ended June 30, 2024. Technology and development expenses decreased $0.3 million, or 4.5% for the three months ended June 30, 2025 as compared to the three months ended June 30, 2024. The decrease was driven by a $0.4 million decrease in charges associated with a realignment of the Company’s leadership structure in the prior year and was partially offset by a $0.3 million increase in recurring employee-related expenses.

Capitalized software costs increased by $0.3 million, primarily due to a $0.2 million increase in third-party software costs and a $0.1 million increase in internal capitalized software costs.

Six months ended June 30, 2025 compared to six months ended June 30, 2024. Technology and development decreased by $0.3 million, or 2.2% for the six months ended June