Company: XXII
Filing Date: 2025-03-20
Form Type: 10-K
Source: 0001558370-25-003345
Chunk: 16

Company: 22nd Century Group, Inc.
Filing Date: 2025-03-20
Form: 10-K
Item: Item 1
Chunk 16
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 cigarettes, attitudes and perceptions, and responses to messaging.  The program was expanded in 2023, progressing state by state and region by region to a store footprint spanning more than 5,000 stores in 26 states.

Based on extensive consumer feedback and point-of-sale data, we made significant enhancements to nearly every aspect of the consumer and retailer VLN® experience, including improved and revitalized branding, packaging, and messaging.  As we enter 2025, we have implemented a marketing approach that leverages our numerous contract manufacturing relationships together with cross branding strategies for integrative volume growth and enhanced retail access.  We forecast entering national distribution in 2025, with an eye eventually toward more than 270,000 domestic tobacco retail outlets and a substantial share of the estimated $12 billion non-Tier 1 US tobacco market.