Company: WLTH
Filing Date: 2025-06-18
Form Type: DRS
Source: 0001628279-25-000372
Chunk: 139

Company: WEALTHFRONT CORP
Filing Date: 2025-06-18
Form: DRS
Chunk 139
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|:----|:--|-------:|
| Platform assets ($ millions) |     | $                             | 57,601 |     | $ | 80,176 |
| Cash management              |     |                               | 29,361 |     |   | 42,411 |
| Investment advisory          |     |                               | 28,240 |     |   | 37,765 |
| Net deposits ($ millions)    |     | $                             | 21,069 |     | $ | 17,728 |
| Funded clients (thousands)   |     |                               |    815 |     |   |  1,159 |

#### Platform assets
: We define “platform assets” as the total value of financial assets held by clients in their accounts as of a stated date on our platform. Net deposits and changes in value attributable to financial market performance are included in the change in platform assets in any given period. We further break down platform assets into two categories of products: cash management and investment advisory.

Platform assets were $80.2 billion as of January 31, 2025, an increase of $22.6 billion, or 39%, compared to January 31, 2024. The increase in platform assets was primarily due to a 44% increase in cash management assets and a 34% increase in investment advisory assets.

#### Net deposits
: We define “net deposits” as the value of all assets clients have placed into products on our platform, net of withdrawals, over a defined period of time. We exclude changes in value attributable to financial market performance from this metric. We view net deposits as an important barometer of our ability to scale and grow organically and accumulate assets onto our platform.

Net deposits were $17.7 billion during the fiscal year ended January 31, 2025, a decrease of $3.3 billion, or 16%, compared to the prior year. The decrease in net deposits was primarily due to a decrease in cash management net deposits compared to the prior year offset by an increase in investment advisory net deposits. A portion of the growth in investment advisory net deposits came from cash management to investment advisory cross account transfers due to the launch of several new investment advisory products adopted by clients such as Automated Bond Ladders and S&P 500 Direct.

#### Funded clients
: We define “funded clients” as clients who have at least one open account with Wealthfront in which the outstanding value of assets is greater than zero or