Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 223

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 223
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 our commercial partners. Substantially all of our IP and owned assets that we acquire are protected by trademarks
and copyright, whether registered or unregistered.

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Triller’s Technology Platform

Triller’s Technology Platform is built along
three core sections – Triller generates and distributes influencer and sports content via the Triller app, Triller TV, and BKFC,
which drives engagement through the Triller app in a highly measureable manner made possible through our Triller One suite of AI and SaaS
tools, thus driving monetization and creating value for all Triller’s stakeholders.

Triller’s Technology Platform
originated with the Triller app, a video-sharing app. The Initial Triller app was launched in 2015 as an AI music editing tool. In
2019, upon the formation of Triller Hold Co LLC, when Triller acquired the technology underlying the current Triller app it
integrated the Initial Triller app with AI technology pursuant to its agreement with Mashtraxx Ltd. We refer to this integrated app
as the “Triller app”. The Triller app continued to integrate and update and was fully “live” by
September of 2021. The Triller app underwent a refinement to its scalable systems and other feature and toolset updates and
additional refinements were rolled out in July of 2023 and are live today. The Triller app leverages proprietary AI and ML
technologies and enables users to create professional-looking videos and to share those videos within the Triller app and on other
social platforms such as Facebook, Instagram, TikTok, Snapchat and Twitter in seconds. Key features of the Triller app include
extensive editing, filtering and overlaying tools; AI-powered technology to automatically synchronize video and audio with little to
no manual editing; and Triller’s proprietary dual camera feature, which allows users to record videos simultaneously from the
back-and front-facing cameras of their smartphones. The Triller app’s primary audience is the 18-34 year old demographic, with
strong engagement from users in the United States and an established user base in high-growth markets such as India, where we
maintain a presence, including a period in August 2020 when Triller temporarily became the number one short-form video app in the
App store subsequent to TikTok being banned in 2020.

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The Triller app contains channels for the posting
and consumption of short