Company: JWEL
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001213900-25-041556
Chunk: 20

Company: Jowell Global Ltd.
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4
Chunk 20
---
3, Shanghai
Jowell established a new subsidiary Shanghai Lianfu Information Technology Co., Ltd. which is developing the marketing and sales of agricultural
and fishing products on Tencent Short Video and other social media platforms.

Sales of Products

We have adopted three complementary sales formats
on our internet platform for health and nutritional supplements, household products and cosmetics, which are the main products sold in
our mall: curated sales, series sales and flash sales, pursuant to which we either sell products directly to customers as a principal
or act as a service provider for third-party merchants who sell products on our internet platform. We provide our customers with the same
shopping experience regardless of whether the products are sold by us or by third-party merchants.

Curated sales. We believe the curated
sales format embraces value, quality and convenience for our customers and enhances our trendsetting image. We curate and recommend a
carefully selected collection of branded products for a limited period of time at attractive prices. We carefully select popular cosmetic
products that primarily appeal to females. We select and update the products for curated sales every day.

Series sales. In addition to the
curated sales, we also use our internet platform to produce series sales models that conform to the trend, festivals and hot topics. We
have selected multi category products in line with the theme in the series of topics, where consumers can compare and purchase through
brand, price, scope of application and other parameters. We create topics and shopping scenes, so as to guide consumers to buy the products
here. We collaborate with an extensive range of international and domestic suppliers and third-party merchants, who offer diversified
and branded beauty and health and nutritional supplements.

Flash Sales. Our flash sales format
features virtual stores of selected third-party merchants. Our flash sales products are selected from products sold under our own brand
or third-party merchant products. At least four products are sold with large discount and limited quantity every day. Through the flash
sales, we can increase the attention and stickiness of potential and existing consumers to our platform, and can also promote the products
and reduce the backlog risk for those high inventory products. The third-party merchants need to register and reserve the spots for the
flash sales with us in advance and we will arrange the products to be sold by flash sales according to the recent sales data for various
products and their categories on the platform, so that the selected products can achieve the best sales and recognition by the customers.

Products Offerings

Product Categories

We offer high quality and