Company: WBD
Filing Date: 2025-04-23
Form Type: DEF 14A
Source: 0001437107-25-000084
Chunk: 54

Company: Warner Bros. Discovery, Inc.
Filing Date: 2025-04-23
Form: DEF 14A
Chunk 54
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 Expansion of employee resource groups internationally

With respect to the individual strategic goals, the Committee determined that each of Messrs. Campbell, Perrette and Zeiler had exceeded expectations and over-delivered with respect to their respective strategic goals. The Committee specifically noted the following accomplishments for each executive:

#### 2025 PROXY STATEMENT65
| Proxy Statement 
 Summary         |     | Election of Directors |     | Corporate  
 Governance |     | Audit   
 Matters |     | Executive    
 Compensation |     | Other   
 Matters |     | Additional  
 Information |     | Appendices |

#### Bruce Campbell
| Strategic Goals                                                                                  |     | Accomplishments                                                                                                                                     |
| ■Develop strategic opportunities aligned with Board expectations, CEO and market dynamics        |     | ■Streamlined portfolio of non-core assets and equity investments through sale/disposition and wind down (e.g., All3Media, Formula E, Rooster Teeth) |
| ■Grow subscribers delivered through bundles with distribution partners and third-party services  |     | ■Oversaw renewal of affiliate distribution agreements with major US distributors, which led to additional Max ad-lite subscribers                   
 ■Successfully launched innovative bundles with Disney and Verizon that grew Max subscribers                                                         
 ■Added Max ad-lite partnerships with third-party retail partners                                                                                    |
| ■Build out the digital/advanced ad sales capabilities and expand the new ad sales tech platform. |     | ■Launched new streaming and digital ad sales capabilities and platforms that led to significant increase in streaming and digital ad sales revenues |

#### Jean-Briac Perrette
| Strategic Goals                                                                                    |     | Accomplishments                                                                                                                                                 |
| ■Expand the distribution partnerships for Max, accelerating growth.                                |     | ■Exceeded DTC subscriber target by 14% and led the successful launch of Max in 70 international markets                                                         |
| ■Improve consumer experience and personalization in Max product driving stronger engagement        |     | ■Maintained levels of viewing rate, habituality, diversity of viewing, and average hours per subscriber year over year                                          
 ■Reduced Max churn rate                                                                                                                                         
 ■Drove leading app store rating for Max across platforms and regions                                                                                            |
| ■Implement a revamped Games monetization strategy to deliver a greater share of recurring revenue. |     | ■Laid foundation for release of free to play titles in 2025 to help alleviate reliance on console transactional revenues                                        
 ■Extended monetization lifecycle of launched games resulted in revenues generated for Hogwarts Legacy (released in 2023) and Game of Thrones (released in 2017) |

#### Ger