Company: DSNY
Filing Date: 2025-11-24
Form Type: 10-K
Source: 0001062993-25-016994
Chunk: 425

Company: DESTINY MEDIA TECHNOLOGIES INC
Filing Date: 2025-11-24
Form: 10-K
Item: Item 1
Chunk 425
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 of music by expanding the use of the Play MPE® platform.  Management believes that its current competitive advantages and market dynamics will lead to an increased market share for Play MPE® worldwide.  With Play MPE®'s existing competitive advantages, management is currently investing in new features and processes to grow activity and users both sides of the transactions that generate revenue for Play MPE® and improved marketing processes.  Growth is expected to come with improved sales and marketing activities and platform changes to encourage recipient and customer expansion. 

Play MPE® has long standing and well-established use in several genres of music within the United States, and all music genres in Australia, New Zealand, Sweden, Finland, Norway, and Denmark.  Within the United States, Play MPE® has a very long history and strong user base within the Christian, Country, Non - Commercial/NPR, College, Triple A, and Americana music genres.

The Company plans to further strengthen its presence through increased sales and marketing efforts aimed at expanding its customer base and supporting future growth.

MTRTM

MTRTM's initial customer base comprised primarily Play MPE® users tracking a limited number of singles within North America. The Company achieved early success in attracting low-volume Play MPE® customers in the United States; however, adoption to date has been limited among higher-volume customers and users outside of the Play MPE® platform. By the fourth quarter, MTRTM introduced enhanced functionality to support volume-based purchasing. The Company is evaluating opportunities to expand tracking capabilities beyond songs, broaden its global footprint, and further develop solutions suited to larger customers and those not currently utilizing Play MPE®.

Significant Customers 

During the year ended August 31, 2025, we generated 46.9% of total revenue from one customer (2024 - 42.7%).

OUR BUSINESS OPERATIONS

As of November 24, 2025, the Company had 30 full-time employees and 6 full-time consultants. 

COMPETITION 

Play MPE®

Where a specific platform or method of distribution dominates a particular market segment, there are significant barriers to entry.  This aspect applies where Play MPE® dominates a market segment or where a competitive platform dominates a segment in which Play MPE® is attempting to expand. Customers are reluctant to move to a new method, often abandoning established processes in favor of an improved platform gradually.  This creates a resistance to change at both the recipient and sender level.

Play MPE® has numerous regional