Company: RRGB
Filing Date: 2025-04-24
Form Type: DEF 14A
Source: 0001104659-25-038610
Chunk: 18

Company: RED ROBIN GOURMET BURGERS INC
Filing Date: 2025-04-24
Form: DEF 14A
Chunk 18
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 are to the Company’s fiscal year ended December 29, 2024. 2024 COMPANY OPERATIONAL AND PERFORMANCE HIGHLIGHTS The last two years have been transformational years for our iconic brand. In 2023, the Company released its North Star five-point strategic plan designed to enhance the Company’s competitive positioning. Since then, the Company has made investments to strengthen operations and improve the quality of its food and hospitality, from introducing flat top grills, upgrading approximately 85% of the menu, and improving its service model, to taking prudent actions to improve its cost structure. In 2024, the Company began to see the benefits of these investments, with elevated guest satisfaction scores and Guest traffic trends sequentially improving in each quarter of the year, positioning it on the path to long-term success. Below are select 2024 accomplishments furthering our North Star strategy: • The Company completed the roll-out of its field leadership performance-based compensation program that includes a base salary plus a performance bonus linked to restaurant-level operating profit, which the Company expects to drive an ownership mentality and meaningful results in traffic, sales, and profitability consistent with the Company’s financial plans. • The Company introduced a new marketing plan that includes digital, loyalty, social and earned marketing efforts as well as “appointment dining” promotions to drive incremental traffic on days of the week that are less busy, provide opportunities to upsell additional items, and drive in-restaurant traffic allowing guests to fully experience our food quality and hospitality upgrades. • The Company launched a revamped Red Robin Royalty program that allows guests to earn rewards faster and encourages more frequent visitation. At the end of 2024, the Red Robin Royalty program had almost 15 million members, and we believe this was, and will continue to be, a key driver of our improved traffic. • The Company delivered strong Relative Guest Traffic, as reported by Black Box Intelligence, an independent third party. The Company was in the top 60th percentile change in guest traffic as compared to 70 other restaurant brands in the casual dining segment versus the prior year. 1 Mr. Hart served as our President and Chief Executive Officer through 2024, departing the Company in April 2025. 2 Mr. Mayer served as our Chief Marketing Officer through 2024, departing the Company in February2025. 26 TABLE OF CONTENTS 2024 COMPENSATION ACTIONS Our incentive programs demonstrate our commitment to a pay for performance compensation philosophy. In 2023, the Compensation Committee did not make any year over