Company: KWIK
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001683168-25-002055
Chunk: 102

Company: KwikClick, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 102
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 include “bright line” rules and are inherently fact-based and, thus, we are subject to the risk that these
regulations or the enforcement or interpretation of these regulations by regulators or courts can change. Regulatory authorities also
periodically review legislative and regulatory policies and initiatives and may promulgate new or revised regulations. For example, in
2018, the FTC released its nonbinding Business Guidance Concerning Multi-Level Marketing. The adoption of new regulations, or changes
in the interpretations or enforcement of existing regulations, may result in significant compliance costs or require these companies to
change or cease aspects of its network marketing program. In addition, the ambiguity surrounding these regulations can also affect the
public perception of our company and our business. Allegations regarding the legality of network marketing programs have been raised against
many companies in the past, which has often led to intense public scrutiny of the companies and the industry in general. The failure of
network marketing company programs to comply with current or newly adopted laws, rules, and regulations, or any allegations or charges
to that effect brought by federal, state, or foreign regulators, could have a material adverse impact these company’s business and
in turn our business.

 11 

We face intense competition and may not be able
to compete effectively.

Operating e-commerce related platforms or marketplaces
is highly competitive, and we expect competition to increase in the future. To be successful, we need to attract and retain sellers and
buyers. As a result, we face competition from a wide range of online and offline competitors.

We compete for sellers with marketplaces, retailers
and companies that sell software and services to small businesses. For example, in addition to listing their goods for sale on KwikClick,
KwikClick sellers can list their goods with other online retailers, such as Etsy, Amazon, eBay, Google, or Alibaba, or sell their goods
through local consignment and vintage stores and other venues or marketplaces, including through commerce channels on social networks
like Facebook, Instagram, and TikTok. They may also sell wholesale directly to traditional retailers, including large national retailers,
who discover their goods in our marketplaces or otherwise.

We also compete with companies that sell software
and services to small businesses, enabling a seller to sell from their own website or otherwise run their business independently of our
platform, or enable them to sell through multiple channels, such as BigCommerce, Wix, and Shopify.

We compete to attract, engage, and retain sellers
based on many factors