Company: KNRX
Filing Date: 2025-03-05
Form Type: F-1/A
Source: 0001493152-25-009104
Chunk: 108

Company: KNOREX LTD.
Filing Date: 2025-03-05
Form: F-1/A
Chunk 108
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 of advertisements leads to the segregation and fragmentation of data and reporting, preventing marketers from achieving
a centralized view of their advertising efforts and outcomes across siloed and diverse ad channels. The challenges extend to tracking
and measuring advertising campaigns across multiple channels and linking online and offline activities to provide comprehensive insights.
To achieve a holistic perspective, marketers find themselves compelled to integrate data from disparate point solutions, a process
that involves numerous highly complex, time-consuming, and error-prone tasks to generate consolidated reporting. These obstacles
significantly hinder marketers in planning, executing, and optimizing their advertising investments in real-time. A more unified
and streamlined approach is essential to overcome these challenges and unlock the full potential of omni-channel advertising.

Escalating complexities in digital advertising execution.In recent years, the digital advertising ecosystem has also become increasingly complex, driven by the continual evolution of digital advertising technologies, increased regulations and regulatory requirements, and the introduction of new ad channels and advertising formats. Marketers naturally demand greater transparency in such a dynamic landscape with heightened costs and various challenges. Unlike traditional media advertising where execution details are minimal, digital advertising, particularly advertisement purchasing across various ad channels and platforms, is inherently a complex process. To achieve sufficient reach necessitates advertising in as many channels as tenable, yet complexities surge exponentially when engaging in two or more ad channels. Marketers face an onslaught of daunting tasks — strategically selecting essential ad channels to their marketing goals, determining budget allocations during the media planning process, devising advertising tactics aligned with campaign objectives, incorporating appropriate trackers for tracking and measurement, identifying and leveraging the right audience segments, continuously reallocating and optimizing budgets and identifying suitable advertising inventory. Simultaneously, they must vigilantly monitor advertising campaign pacing, adjusting advertisement sizes and formats—all with the overarching goal of aligning and optimizing efforts to achieve the overall marketing objective for a successful digital advertising campaign.

The entire process is laborious and highly inefficient, involving numerous repetitive, manual tasks within each ad channel and across multiple channels. Executing an effective digital advertising campaign demands considerable effort. Unlike traditional advertising, adopting a hands-off approach after initiating a digital advertising campaign is just not feasible. Ongoing monitoring, tweaks, adjustments, testing and the regular refreshment of creatives and data feeds are essential elements of the optimization process once a digital advertising campaign is in progress. The dynamic and iterative nature of digital advertising requires continuous engagement and adaptation to ensure advertising campaign success.

Shortage of skilled manpower.There is currently an acute shortage of skilled manpower, creating tremendous challenges for marketing organizations. This scarcity is