Company: IPST
Filing Date: 2025-06-04
Form Type: POS AM
Source: 0001641172-25-013501
Chunk: 142

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-06-04
Form: POS AM
Chunk 142
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 and 80th Anniversary of the Battle                         
 of Iwo Jima editions, our recent War Dogs bourbon, and adding new versions for                
 other branches of the military, first responders and military special events, we expect that  
 our Salute Series line of spirits will be an important part of our accelerating reach         
 with consumers. We believe the future addition to our online sales platform of a feature      
 allowing customers to purchase our products using cryptocurrencies as a form of payment will  
 further drive attention and focus on our products and brands and expose us to new customers.  |

| ● | Grow                                                                                             
 Our Principal Product Lines Through High-Volume Distribution.     By                             
 leveraging the data we collect from our DtC sales, we plan to continue to produce and sell       
 innovative, premium-branded products through our primary channels of distribution. These         
 channels consist of wholesale distribution to retail establishments such as retail supermarkets, 
 liquor stores, state liquor stores (in control states), hotels, casinos, bars and restaurants.   |

| ● | Grow                                                                                          
 the TBN model.     One of our primary focus areas is the                                      
 expansion of the TBN to create a national network of tribal spirits production and retail     
 operation locations in or around tribal casinos and high-foot-traffic entertainment districts 
 on tribal lands. We believe these operations will benefit from the fact that, as sovereign    
 nations, tribes are exempt from a variety of state and local zoning and construction codes    
 and can collect and keep state and local excise and sales taxes on the products they produce  
 and sell on tribal lands, along with distributing products to their own properties.           |

| ● | Continue                                                                                      
 to Innovate New Products.     We plan to continue to employ                                   
 a synergistic process of rapid development and testing of new products through DtC sales,     
 sampling in our company-owned distilleries and tasting rooms and, in collaboration with the   
 TBN, selling products to consumers in our Heritage-branded TBN distilleries. Once we obtain   
 positive feedback on a new product, we can then launch it for sale directly to consumers      
 via the internet to generate revenue and collect more data from consumers across the country. 
 With new data in hand, we can make decisions with our wholesale partners on which products    
 should be taken to the wholesale market. This direct-to-consumer launch model is a strategy   
 we have utilized since our inception. It has been an important part of our ability to launch, 
 test, re-formulate and re-launch products that have subsequently proven to