Company: ASAN
Filing Date: 2025-03-18
Form Type: 10-K
Source: 0001477720-25-000045
Chunk: 9

Company: Asana, Inc.
Filing Date: 2025-03-18
Form: 10-K
Item: Item 1
Chunk 9
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Item 1. Business 

Overview 

Asana is an enterprise work management software platform that unifies cross-functional teams so businesses can effectively set and track goals, drive strategic initiatives, and manage work effectively. Over 169,000 paying customers across 200 countries and territories use Asana to connect their work to company goals and orchestrate mission-critical workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more. Our secure and scalable platform with AI-powered features adds structure to unstructured work, creating clarity, accountability, and impact for everyone within an organization—executives, department heads, team leads, and individuals. In Asana, everyone understands who is doing what, by when, how and why. 

Why Asana was Founded

Asana was created because our co-founders experienced firsthand the work coordination challenges faced by large and growing companies. Instead of spending time on high impact work that generated results, employees get stuck in status meetings and struggle to coordinate work via emails, documents and communication apps. In short, organizations are drowning in tools and crave clarity around how work connects to business goals.

Our co-founders created Asana to address this work transparency and coordination problem. They developed a solution that brings cross-functional teams together effectively and creates a system of record across all work and all levels of an organization. From the goals at the top of an organization to the strategic portfolios in place to achieve those goals, down to the cross-functional projects and individual tasks that support those strategies – Asana captures and maps it all. This clarity and transparency helps individuals, teams, departments, and leaders work smarter to drive better outcomes, faster. 

The Asana Work Graph® 

Underpinning our platform is the Asana Work Graph®, our proprietary data model. The Asana Work Graph provides a structured map of how all work gets done inside an organization. It is built for scale and captures the relationship between the work that teams undertake, the information about that work, the people doing the work, and the outcomes of that work. In contrast, others approach the problem of work management with a container model, relating tables of data which force units of work into a singular construct, leading to duplicated work. The Work Graph serves as the single source of truth for every department with the right security, permissions, control, and enterprise requirements needed to handle work for the largest companies, regardless of industry.

Asana AI

Asana AI differentiates itself through its foundation on the Work Graph data model. This unique data architecture enables