Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 80

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 80
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 to calculate the grant date fair value of such awards, and (ii) the FY23-25 AOIM PSU, FY24-26 AOIM PSU, and FY25-27 AOIM PSU awards had payouts below target in FY25, in each case as compared to the grant date fair value calculations which assumed a payout at target.

(4) TSR represents the cumulative return on a fixed investment of $100 in the common stock of Sally Beauty Holdings, Inc., for the period beginning on the last trading day of fiscal year 2020 through the end of the applicable fiscal year, assuming reinvestment of dividends.

| SALLYBEAUTY HOLDINGS, INC. | 85 | 2025 Proxy Statement |

(5) Peer Group Total Shareholder Return represents the cumulative return on a fixed investment of $100 in the Dow Jones U.S. Specialty Retailers Index for the period beginning on the last trading day of fiscal year 2020 through the end of the applicable fiscal year, assuming reinvestment of dividends. (6) The dollar amounts reported represent the net income reflected in the Company’s audited financial statements for the applicable year. (7) AOI is our Company Selected Measure. Please see “Compensation Discussion and Analysis — FY25 Executive Compensation Program — Annual Incentive” section of this CD&A for AOI definition. Please see Appendix 1 for a reconciliation to the most directly comparable GAAP financial measure.

The following chart illustrates the relationship between CAP for our CEO and the average CAP for our Other NEOs against our TSR, as well as the relationship between our TSR and the TSR of our Peer Group:

The following chart illustrates the relationship between CAP for our CEO and the average CAP for our Other NEOs against our Net Income:

| SALLYBEAUTY HOLDINGS, INC. | 86 | 2025 Proxy Statement |

The following chart illustrates the relationship between CAP for our CEO and the average CAP for our Other NEOs against our AOI:

MOST IMPORTANT PERFORMANCE MEASURES The following is an unranked list of the financial performance measures we consider most important in linking company performance and compensation actually paid to our NEOs for the most recently completed fiscal year: • AOI • AOIM • Comparable Sales • TSR

| SALLYBEAUTY HOLDINGS, INC. | 87 | 2025 Proxy Statement |

| SALLYBEAUTY HOLDINGS, INC. | 88 | 2025 Proxy Statement |

PRO POSAL 3 RATIFICATION OF SELECTION OF AUDITORS