Company: CL
Filing Date: 2025-03-26
Form Type: DEF 14A
Source: 0001308179-25-000223
Chunk: 46

Company: COLGATE PALMOLIVE CO
Filing Date: 2025-03-26
Form: DEF 14A
Chunk 46
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U awards were determined based on the approved payout factor and the closing price of our Common Stock on those dates. The fair values of time-based RSU awards were determined using the closing price of our Common Stock on the measurement dates.

| (3) | Represents                                                                             
 the weighted peer group total shareholder return, weighted according to the respective 
 companies’ stock market capitalization at the beginning of each period for which       
 a return is indicated. The peer group used for this purpose is our Comparison Group,   
 as defined in the CD&A, which is also the peer company index used by us for purposes   
 of Item 201(e) of Regulation S-K.                                                      |

| (4) | Organic                                                                                       
 sales growth is a non-GAAP financial measure defined as net sales excluding foreign exchange, 
 acquisitions and divestments. Please see Annex A for a reconciliation of organic sales        
 growth to net sales growth calculated in accordance with GAAP.                                |

Tabular List of Financial Performance Measures Used to Link CAP for the Most Recently Completed Fiscal Year To Company Performance The following table lists the financial performance metrics that, in our assessment, represent the most important financial performance measures we use to link CAP for our Named Officers for 2024 to Company performance. Adjusted Earnings Per Share Free Cash Flow Productivity Organic Sales Growth (Company-Selected Measure) Relative Adjusted Net Income Growth Relative Organic Sales Growth Relative Total Shareholder Return

| 58 |

Executive Compensation Analysis of the Information Presented in the Pay Versus Performance Table As described in more detail in the CD&A beginning on page 28, the key principles underlying our compensation philosophy are aligning pay and performance, driving strong business results and our strategic plan, focusing on long-term shareholder return, motivating and retaining critical talent and reflecting external market and competitive practices. In accordance with Item 402(v) of Regulation S-K, we are providing the following graphs showing the relationships over the past five years of CAP as compared to our total shareholder return, net income and organic sales growth, as well as the relationship between total shareholder return and peer group total shareholder return. Since a significant portion of the Named Officers’ compensation is comprised of equity awards (73% of Mr. Wallace’s target direct compensation and 54% of the average target direct compensation of our other Named Officers for 2024, as described in more detail in the CD&A), the CAP of our CEO and other Named Officers is higher when our stock price is higher, and lower when our stock price is lower, demonstrating the clear alignment of interests of