Company: DLX
Filing Date: 2025-03-10
Form Type: DEF 14A
Source: 0000027996-25-000107
Chunk: 29

Company: DELUXE CORP
Filing Date: 2025-03-10
Form: DEF 14A
Chunk 29
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The table below describes the components of the 2024 compensation package for our NEOs generally.

| Element                     |     | Key Features                                                                                                                                                           |
| Base Salary                 |     | •Provides competitive, fixed cash pay to attract and retain experienced and successful executives with the                                                             
 requisite experience to drive significant growth                                                                                                                       |
| AIP                         |     | •Variable incentive cash pay that encourages and rewards valuable contributions to our annual financial and operational performance objectives                         
 •Rewards high performance and achievement of annual corporate goals                                                                                                    |
| Long-Term Equity Incentives |     | •Stock-based pay that helps retain talent and drives stock performance for shareholders by rewarding stock performance on both an absolute basis and relative to peers 
 •Target pay mix includes 50% time-based vesting RSUs and 50% PSUs                                                                                                      |
| Retirement Benefits         |     | •Retirement benefits include participation in a 401(k) savings and an optional non-qualified deferred compensation plan                                                
 •Directly rewards continued service and indirectly rewards individual performance                                                                                      |

#### Shareholder Engagement Program

### Program Overview
Our board and management team value the constructive feedback received from shareholders. Investor engagement encourages review of, and appropriate changes to, among other things, our executive compensation policies, and our board remains committed to soliciting and responding to investor feedback.

#### 2024 Outreach and Engagement
In 2024, we undertook significant shareholder outreach efforts specifically focused on executive compensation, although we discussed with shareholders a wide variety of issues. As detailed below, we undertook a multi-phased investor outreach program, beginning with discussions leading up to our 2024 Annual Meeting of Shareholders, and followed by extensive off-season engagement.

The charts below reflect our efforts to engage our shareholders during 2024, which included specific efforts to meet with and receive feedback from those shareholders who did not support our 2024 executive compensation proposal. We thoughtfully considered shareholder input on topics ranging from compensation strategy, including our goal-setting process and how we disclose our metrics, to our board and corporate governance practices. Mr. Garcia, who chairs the Committee, led each engagement meeting, joined by personnel from our legal, human resources, compliance, and investor relations teams.

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Our substantive conversations with shareholders covered a variety of compensation- and governance-related topics:

| Pay quantum          |     | Board diversity                |     | Proxy disclosure       |
| Board refreshment    |     | PSU grant design