Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 5

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 5
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 our customers for providing a high level of prompt customer service.

●Customer-Centric Approach. Our customer-centric approach is what has fueled our growth since our
inception and our early adoption of technology to solve challenges for our clients set us apart in our early growth. We strive to understand
the goals and challenges that our customers face, building unique solutions and seeing each campaign through to completion as an extension
of their team.

●Diversified Customer Base. We sell our products to over 2,000 active customers and over 30 Fortune
500 companies, including long-standing programs with recurring revenue coming from well recognized brands and companies. Our largest customer
accounted for 8.4% and 14.4% of overall revenue during 2024 and 2023, respectively. Our top 10 customers in 2024 and 2023 contributed
38.1% and 46.1% of revenue, respectively. Our customers span many industries, including pharmaceutical and healthcare, manufacturing,
technology, finance, construction and consumer goods.

●Experienced Senior Management Team. Our senior management team, led by our co-founder and Chief
Executive Officer and President, Andrew Shape, is comprised of seasoned industry professionals and veterans of our company. Our senior
management has an average of over 20 years of experience in the promotional products industry.

●Asset Acquisition Experience. We have made six acquisitions over the past five years through asset
purchase agreements. Each of these acquisitions has provided a strategic or operational advantage, such as an expanded geographic footprint
into a new market or industry vertical, or alternatively provided new operational capabilities such as a warehouse with fulfillment or
kitting capabilities. Our experience of identifying target acquisitions and integrating them into our organization further enhances our
profile within the promotional products industry. We continue to explore and pursue additional acquisition opportunities that are appropriate.
Please see “Growth Strategies – Selectively Pursue Acquisitions” below for a discussion of our asset acquisition
strategy.

4

Growth Strategies

The key elements of our strategy to grow our business
include:

●Selectively Pursue Acquisitions. We believe that we are well-suited to capitalize
on opportunities to acquire businesses with key customer relationships or have other value-added products or services that complement
our current offerings. Our acquisition strategy consists of increasing our share in existing markets, adding a presence in new or complementary
regions, utilizing our scale to realize cost savings, and acquiring businesses offering synergistic services such as printing, packaging,
POS displays, loyalty and incentive program management