Company: TGNT
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001477932-25-002496
Chunk: 7

Company: Totaligent, Inc.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 7
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 every $1 spent. Totaligent’s integration with known Email Service Providers (ESPs) positions it well to help users capitalize on this effective channel.    5.SMS Marketing Growth: The global SMS marketing market is experiencing rapid growth, expected to expand from $5.5 billion in 2021 to $24.9 billion by 2028, reflecting a Compound Annual Growth Rate (CAGR) of 24.8%. Totaligent’s SMS capabilities align with this growing trend, offering users a powerful tool for customer engagement.    6.Push Notification Engagement: Push notifications have a click-through rate (CTR) of up to 40%, making them one of the most effective channels for real-time customer engagement. Totaligent’s smart code for push notifications allows users to tap into this highly engaging channel.

These statistics and forecasts emphasize the relevance and potential of Totaligent’s platform in a rapidly growing and evolving digital marketing landscape. 

Market Opportunity

The market opportunity for Totaligent within the digital marketing industry is substantial, driven by several key factors:

Expanding Digital Advertising Market

The global digital advertising market has experienced significant growth, surpassing previous projections. In 2024, the market reached approximately $734.24 billion and is expected to grow to $843.48 billion in 2025, at a CAGR of 14.9%. This expansion underscores the shift of advertising budgets from traditional to digital channels, presenting platforms like Totaligent, which offer advanced targeting and integration tools, with a substantial opportunity to capture a significant share of this burgeoning market.

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Rising Demand for Person-Based Marketing

Consumers increasingly expect personalized and relevant content, leading to a heightened demand for person-based marketing strategies. Studies have shown that personalized marketing can boost conversion rates by over 200%. Totaligent’s platform, which enables micro-targeting based on detailed consumer data, is well-positioned to capitalize on this trend, offering businesses the tools to deliver tailored experiences that meet consumer expectations.

Growth in Programmatic Advertising

Programmatic advertising continues to dominate the digital display ad market. In 2024, programmatic advertising spending in the United States was projected to reach $244 billion. Totaligent’s white-label programmatic ad platform, connected to a broad network of publishers, offers a significant opportunity to tap into this market. As more advertisers move towards automated, data-driven ad buying, Totaligent’s platform can attract a wide range of users seeking efficient and effective advertising solutions. 

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