Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 64

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 64
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 material adjustment, and (iv) a lower payment would have been made to the person based upon the correct financial results; or B) such employee commits an act of embezzlement, fraud or theft with respect to the property of the Company. In each such instance, the Company will seek to recover the person’s entire non-equity incentive compensation payment (not just the excess amount earned based on erroneous data) paid during the 12-month period preceding the Committee’s determination that the person engaged in misconduct.

In addition, our policy also includes a discretionary recoupment provision which provides that in the event that the Committee determines that any current or former employee engages in misconduct (as defined in the policy), then the Committee may, in its sole discretion, require (i) cancellation or forfeiture of such current or former

| SALLYBEAUTY HOLDINGS, INC. | 66 | 2025 Proxy Statement |

employee’s unvested equity awards (including time-based and performance-based equity awards), and/or (ii) such current or former employee to reimburse the Company for their most recently received non-equity incentive compensation. EQUITY OWNERSHIP POLICY AND RETENTION REQUIREMENT Consistent with our commitment to aligning the interests of our executive officers with stockholders, the Company maintains an equity ownership policy that applies to our executive officers. Pursuant to these guidelines, executive officers are expected to own shares of our Common Stock generally equal in value to a multiple of their annual base salary (as in effect on December 1 st of each year) depending on such executive officer’s level in the Company. The policy provides that shares owned outright by the executive officer or indirectly (e.g., owned or held in trust by an immediate family member), shares the receipt of which has been deferred, shares held in company sponsored benefit or retirement plans, as well as 50% of RSUs which have not yet vested / been settled, count towards the executive officer’s equity ownership totals. Stock options (whether vested or unvested), restricted shares, 50% of RSUs which have not yet vested / been settled, as well as unearned PSUs, do not count towards the executive officer's equity ownership totals under the policy. The amount of equity required to be retained ("Retention Amount"), as applicable to the NEOs, is as follows:

| Position                              | Retention Amount          
 (Multiple of Base Salary) |
| Chief Executive Officer               | 6x                        |
| Presidents and Senior Vice Presidents | 3x                        |