Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1163

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1163
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 to successfully enhance our existing products to meet evolving customer requirements, increase adoption
and usage of our products, develop new products, then our business, results of operations and financial condition would be adversely
affected.

19

The
mobile technology industry is subject to rapid technological change and, to compete, we must continually enhance our mobile Apps and
custom development services.

We
must continue to enhance and improve the performance, functionality and reliability of our products. The mobile technology industry is
characterized by rapid technological change, changes in user requirements and preferences, frequent new product and services introductions
embodying new technologies and the emergence of new industry standards and practices that could render our products obsolete. Our success
will depend, in part, on our ability to both internally develop and enhance our existing products, develop new products that address
the increasingly sophisticated and varied needs of our customers, and respond to technological advances and emerging industry standards
and practices on a cost-effective and timely basis. The development of our technology involves significant technical and business risks.
We may fail to use new technologies effectively or to adapt our proprietary technology and systems to customer requirements or emerging
industry standards. If we are unable to adapt to changing market conditions, customer requirements or emerging industry standards, we
may not be able to increase our revenue and expand our business.

Changes
in economic conditions could materially affect our business, financial condition and results of operations.

Because
our primary target customers include U.S. retailers , we, together with the rest of the fashion/apparel industry, will depend upon consumer
discretionary spending. Increases in unemployment rates, reductions in home values, increases in home foreclosures, investment losses,
personal bankruptcies and reductions in access to credit and reduced consumer confidence, may impact consumers’ ability and willingness
to spend discretionary dollars. In addition, volatile economic conditions may repress consumer confidence and discretionary spending.
Any of the foregoing may have a material adverse effect on our business, financial condition and results of operations.

Our
growth depends, in part, on the success of our strategic relationships with third parties.

To
grow our business, we anticipate that we will continue to depend on relationships with third parties, such as our customers and third-party
platforms. Identifying partners, and negotiating and documenting relationships with them, requires significant time and resources. If
we are unsuccessful in establishing or maintaining our relationships with third parties, our ability to compete in the marketplace or
to grow our revenue could be impaired, and our results of operations may suffer. Even