Company: ILAG
Filing Date: 2025-04-28
Form Type: 20-F
Source: 0001641172-25-006445
Chunk: 12

Company: Intelligent Living Application Group Inc.
Filing Date: 2025-04-28
Form: 20-F
Item: Item 3
Chunk 12
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, expenses, net (loss)/income and other key metrics, may vary significantly in the future due to a variety of factors, some
of which are outside of our control, and period-to-period comparisons of our operating results may not be meaningful. Accordingly, the
results for any one period are not necessarily an indication of future performance. Fluctuations in results may adversely affect the market
price of our ordinary shares. Factors that may cause fluctuations in our financial results include:

  our ability to attract new customers and retain existing customers;  

  changes in our mix of products and introduction of new products;  
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  the amount and timing of operating expenses related to the maintenance and expansion of our business, operations and infrastructure;  

  Increase the cost of raw materials and/or labor;  
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  our decision to manage order volume growth during the period;  

  the impact of competitors or competitive products;  

  increases in our costs and expenses that we may incur to grow and expand our operations and to remain competitive;  
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  changes in the legal or regulatory environment or proceedings, including enforcement by government regulators, fines, orders or consent decrees;  
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  increase of tariffs, general economic, industry and market conditions, including changes in Chinese, U. S. or global business or macroeconomic conditions;  

  the timing of expenses related to the development or acquisition of technologies or businesses; and  

  the additional costs related to being a public company.  

  12  

Despite our marketing efforts, we may not be
able to promote and maintain our brand in an effective and cost-efficient way and our business and results of operations may be harmed
accordingly.

We believe that developing and maintaining awareness
of our brand effectively is critical to attracting new and retaining existing customers. Successful promotion of our brand and our ability
to attract quality customers depends largely on the effectiveness of our marketing efforts and the success of the channels we use to promote
our products. Our efforts to promote our sales and to build our brand have caused us to incur selling and marketing expenses of approximately $1,103,000, $60,000 and $105,000 for the years ended December 31, 2024, 2023 and