Company: AGGI
Filing Date: 2025-10-31
Form Type: 10-12G
Source: 0001683168-25-007875
Chunk: 7

Company: Allied Energy, Inc.
Filing Date: 2025-10-31
Form: 10-12G
Chunk 7
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 with brands, products and to help creators develop text and video content. |
| Content Creators        |     | Creators who develop content focused on promoting products and services. These creators focus on messages and content to raise general awareness of a business or their products and services. These creators are suitable for BILI Boost™ and BILI’s AI processes and tools to help creators develop text and video content. Often BILI also applies paid advertising behind this content to increase the reach and effectiveness for a brand.                                                                           |

Industry Overview & Competitive Landscape

The social
commerce and influencer marketing landscape is undergoing a dramatic transformation, fueled by shifting consumer behaviors, platform
consolidation, and the rise of AI. BILI operates at the intersection of content, commerce, and creator empowerment, positioning
itself uniquely between traditional influencer networks and next-generation social commerce platforms.

We face
intense competition from platforms and agencies that span across creator discovery, campaign management, content development, and monetization infrastructure. Many of our competitors are significantly better capitalized and more established, giving them structural
advantages in scale, brand recognition, and market access.

| 6 |

Competitive Landscape

Direct Competitors

BILI
competes with both platforms and influencer marketing agencies across multiple categories:

| · | Influencer Marketing Platforms |

| o | CreatorIQ: Enterprise-grade platform offering influencer relationship                                      
 management, robust analytics, and third-party integrations.                                                |
| o | Upfluence, Modash, Traackr, IZEA: Specialize in influencer discovery                                       
 and campaign workflows, with varying levels of analytics, content collaboration, and commerce integration. |

| · | Agencies & Hybrid Models |

| o | The Goat Agency, Viral Nation: Provide influencer marketing as                                        
 a managed service, often at scale. Goat’s acquisition by WPP gives it access to large agency clients. |
| o | Acceleration Partners (AP): A global leader in performance-based                                      
 partnerships, AP blends affiliate and influencer marketing strategies for e-commerce brands.          |

| · | Creator Commerce Platforms |

| o | LTK (LikeToKnowIt): Offers creators their own storefronts and                                                
 performance analytics. Its platform-native commerce focus is key for fashion, lifestyle, and beauty sectors. |

| o | Bazaarvoice: A user generated content (UGC) platform with influencer 
 campaign integration and e-commerce syndication features.            |

| o | Brands Meet Creators: A growing player offering campaign tracking,      
 a