Company: LSEB
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001199835-25-000233
Chunk: 17

Company: LSEB Creative Corp.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 1
Chunk 17
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 Notable competitive strengths include concept and assortment, high-functioning
eCommerce platform, and our adept management team. Competition in the luxury swimwear industry is based principally on brand image and
recognition as well as product quality, innovation, style, distribution, and price. We understand and hold the delicate balance of these
factors necessary to find success in our industry.

15

Below
are the strengths that differentiate the Company and are viewed internally as critical to our success;

Premium
Swimwear Brand

LSEB
aims to be the leading destination for both men’s and women’s luxury swimwear. We believe customers will associate the LSEB
brand with high-quality, premium swimwear that incorporates technically advanced materials, innovative designs, and precise garment construction,
providing the best fit for our consumers. We believe our focus on coordinating men’s and women’s sub-collections differentiates
us from competitors and positions LSEB to address a void in the growing market. The nature of our premium brand will be reinforced by
our B2C retail strategy and selective distribution through high-end retailers and hotel resort boutiques. We believe this approach allows
us to further control our brand image and merchandising.

Distinctive
E-Commerce Experience

We
have designed our website with consumers in mind, focusing on easy navigation, eye-catching visuals, and elaborate product details. By
incorporating tactics such as responsive web design, Search Engine Optimization (SEO), and advanced Customer Relationship Management
system (CRM system), we strive to offer a seamless shopping experience for our customers. These tactics will allow us to gather, organize,
and analyze customer information and preferences, helping us cater to each customer and their individual needs.

Innovative
Design Process

We
attribute our ability to develop superior products to a number of factors, including: our customer-driven design process; our collaborative
relationships with third-party suppliers and manufacturers to develop finest-constructed and technically advanced products; and our multi-channel
retail strategy that allows us to integrate both customer and retailer feedback into our product.

Experienced
Management Team

Our
founder and Chief Executive Officer, Lauren Bentley, leads our design team and plays a central role in corporate strategy and promoting
our distinctive corporate culture. After graduating from post-secondary school with an Advanced Diploma in Fashion Business Management,
she quickly climbed the ladder of her career through hands-on experience, finding employment of various capacities in the fashion industry.
Her industry experience includes sales, design, sourcing, distribution, and finance