Company: CNCKW
Filing Date: 2025-08-29
Form Type: POS AM
Source: 0001213900-25-082038
Chunk: 100

Company: Coincheck Group N.V.
Filing Date: 2025-08-29
Form: POS AM
Chunk 100
---
 During our fiscal year ended March 31, 2024, in light of the adverse market environment during that year, we reduced our advertising and promotion expenses, as compared to our ¥1,294 million expense for the fiscal year ended March 31, 2023. Beginning in May 2024, we resumed the airing of television advertisements, which caused our advertising costs to increase in the year ended March 31, 2025. The components of our advertising and promotional expenses are web advertising, affiliate marketing programs, television advertising, and marketing campaign expenses, which accounted for (i) 18.9%, 51.7%, 18.4% and 10.3%, respectively, of our advertising and promotional expenses for the fiscal year ended March 31, 2025, (ii) 12.8%, 69.7%, 0.0%, and 16.5%, respectively, for the fiscal year ended March 31, 2024, and (iii) 16.0%, 73.3%, 0.2% and 9.2%, respectively, for the fiscal year ended March 31, 2023. 60 We monitor our total marketing costs for customer acquisition (MCC), cost per acquisition (CPA) and customer payback to assess the effectiveness of our marketing. Relevant measures for recent periods are summarized below: Revenue and Total MCC (Marketplace platform) ____________ (1)The table above provides our total MCC, CPA, and customer payback for the periods from April 2022 to June 2025. The left bar for each quarter details our total marketing costs, whereas the right bar for each quarter details our customer payback amount for 24 months, including the month in which each customer completed the KYC process (and if 24 months have not passed, from the month in which each customer completed the KYC process to the end of March 2025), for the cohort of customers that were acquired within the quarter. The line above each set of bars provides our CPA for each given quarter. This number is derived by taking the MCC in a given period and dividing it by the total incremental customers that completed our KYC process in that respective quarter. (2)MCC and revenue in the table above also include items that are recognized as deductions from sales for accounting purposes. (3)For example, for the three months ended June 2022, our MCC totaled ¥591 million, representing a CPA of approximately ¥6