Company: PRMB
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001193125-25-012325
Chunk: 23

Company: Primo Brands Corp
Filing Date: 2025-01-24
Form: S-1
Chunk 23
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 increase brand awareness and further develop our brand reputation in the market.

8

We own the major trademarks that are used to identify, market, and sell our products. From time to time, we also use third party trademarks with the permission of or through license agreements with these third parties. Protection of our proprietary processes, methods, compounds, and other technologies is also important to our business and enables us to distinguish our products from those of our competitors. In the United States, we own the federal trademark registrations for our major trademarks, including Poland Spring, Pure Life, Arrowhead, Deer Park, Ice Mountain, Mountain Valley, Ozarka, Primo Water, Saratoga, Sparkletts, Zephyrhills, Ac+ion, Frutitas, and Splash Refresher. We have filed and will continue to file trademark applications to register new trademarks, logos, slogans, and taglines that we believe add value to our business and brands. Our success depends, in part, on our ability to protect our intellectual property. To protect our proprietary and intellectual property assets and rights, we rely on patent, trade secret, copyright and trademark laws, as well as contractual provisions, included in our employment, confidentiality, licensing, work-for-hire,and inventions assignment agreements with our associates, consultants and customers. We also rely on common law and statutory protections afforded to trademarks, trade secrets, and proprietary “know-how.”In addition, we will vigorously challenge any third party that infringes on our intellectual property rights through available legal remedies. Failure to protect our intellectual property rights may result in the loss of valuable technologies or other intellectual property. We may also have to compensate third parties for our infringement of their intellectual property rights. Notwithstanding our efforts, we may not be successful in protecting our intellectual property for a number of reasons, including:

| • |     | our competitors may independently develop intellectual property that is similar to, or better than, ours; |

| • |     | associates, consultants, or customers may breach their confidentiality obligations and the cost of enforcing              
 their obligations may be prohibitive, or those agreements may prove to be unenforceable or more limited than anticipated; |

| • |     | adequate remedies may not be available in the event of an unauthorized disclosure of our trade secrets or know-how; |

| • |     | foreign intellectual property laws may not adequately protect our intellectual property rights; and |

| • |     | our intellectual property rights may be successfully challenged, invalidated, or circumvented. |

Further, we cannot provide assurance