Company: BLNE
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004793
Chunk: 5

Company: Beeline Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 5
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 Loan origination fees: This is a fee charged to a borrower to offset the costs of origination. This source accounted for approximately 16% of revenue.

    ●
    Title fees: Fees associated with closing a mortgage for a lender, which averages approximately $1,700 per closed file. Currently Beeline Title handles the title and escrow services for approximately 60% of the refinance mortgages that Beeline originates while also offering its title and closing services to other lenders. This source accounted for approximately 21% of revenue.

    ●
    Beeline recently began offering mortgage related services to the lending industry under a software as a service or SaaS platform.

Beeline Labs

Beeline Labs, Inc. (“Beeline Labs”), a
subsidiary of Beeline Financial, specializes in developing and licensing proprietary software to mortgage lenders. Established in early
2025, Beeline Labs focuses on creating business-to-business (B2B) software solutions designed to enhance efficiency and reduce costs for
lenders and related financial institutions.

New Services

In addition to its core mortgage lending business,
Beeline is now offering two new software services where it licenses software (“SaaS”) to third parties. The SaaS services
are:

    ●
    BlinkQC: An automated mortgage quality control (QC) solution that leverages proprietary artificial intelligence (AI) to streamline compliance and auditing processes. BlinkQC can process QC reviews in approximately three minutes with a data extraction accuracy rate of 95%, significantly outperforming traditional methods.

    ●
    MagicBlocks: A
    platform enabling businesses to deploy customizable AI sales agents. Initially gaining traction in mortgage origination, MagicBlocks
    has expanded its reach across multiple industries, allowing companies to build AI-driven sales departments through a subscription
    model. Beeline is a co-founder of MagicBlocks and currently owns 47.6%.

Through these innovative offerings, Beeline Labs is
committed to transforming traditional mortgage processes by integrating advanced AI technology, thereby improving efficiency and outcomes
for both businesses and consumers.

Marketing

Unlike major national, regional and local banks, Beeline
generates new customers solely from online advertising. Beeline has no local branded offices appealing to consumers, in contrast to banks
which offer deposit services and check cashing at local offices. As stated above, Google advertising has accounted for more than 49% of
new leads in 2024; one other source, FreeRateUpdate.com, generated more than 10% of Beeline’s new customers during this