Company: JSDA
Filing Date: 2025-05-15
Form Type: 10-Q
Source: 0001641172-25-011093
Chunk: 14

Company: JONES SODA CO.
Filing Date: 2025-05-15
Form: 10-Q
Item: Part I, Item 8
Chunk 14
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 payment obligations.

16

  ITEM 2.
  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
  AND RESULTS OF OPERATIONS.

You
should read the following discussion and analysis in conjunction with our unaudited condensed consolidated financial statements and
related notes included elsewhere in this Report and our audited consolidated financial statements and notes thereto for the year
ended December 31, 2024 included in our Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission
(“SEC”) on April 1, 2025.

This
Report contains forward-looking statements. These statements relate to future events or our future financial performance. In some cases,
you can identify forward-looking statements by terminology such as “believe,” “expect,” “intend,”
“anticipate,” “estimate,” “may,” “will,” “can,”
“plan,” “predict,” “could,” “future,” “continue,”
variations of such words, and similar expressions. These statements are only predictions. Actual events or results may differ materially.
In evaluating these statements, you should specifically consider various factors, including the risks outlined at the beginning of this
Report under “Cautionary Notice Regarding Forward-Looking Statements” and in Item 1A of our most recent Annual
Report on Form 10-K filed with the SEC, and in our other reports we file with the SEC, including our periodic reports on Form 10-Q and
current reports on Form 8-K. These factors may cause our actual results to differ materially from any forward-looking statements. Except
as required by law, we undertake no obligation to publicly release any revisions to these forward-looking statements that may be made
to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Overview

We
develop, produce, market and distribute premium beverages that we sell and distribute primarily in the United States and Canada through
our network of independent distributors and directly to our national and regional retail accounts. We also sell products in select international
markets. Our products are sold in grocery stores, convenience and gas stores, on fountain in restaurants, “up and down the street”
in independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through our national accounts with several
large retailers. We refer to our network of independent distributors as our direct store delivery (“DSD”) channel, and we
refer to our national and regional accounts who receive shipments directly