Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1366

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1A
Chunk 1366
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 The Company
estimates that there will be an approximately 55-60% decrease to annual amortization expense.

    b.
    Goodwill

The
changes in the carrying amount of goodwill for the years ended December 31, 2024 and 2023 were as follows:

SCHEDULE
OF GOODWILL

    Fashion
                                            and
 equipment
                                                                                e-commerce

                                            platform  
    SaaS
    Solutions  
    Total 
  
    Balance
    as of December 31, 2022 
     138  
     1,257  
     1,395 
  
    Translation
    differences 
     (4) 
     38  
     34 
  
    Goodwill
    impairment 
     -  
     (671) 
     (671)
  
    Balance
    as of December 31, 2023 
     134  
     624  
     758 
  
    Translation
    differences 
     (1) 
     7  
     6 
  
    Goodwill
    impairment 
     -  
     (631) 
     (631)
  
    Balance
    as of December 31, 2024 
     133  
     -  
     133 

The
Company operates its business through two reporting segments: (i) fashion and equipment e-commerce platform, and (ii) SaaS based innovative
artificial intelligence driven measurement solutions See Note 16 for additional segment information.

    F-17

MY
SIZE, INC. AND ITS SUBSIDIARIES

NOTES
TO CONSOLIDATED FINANCIAL STATEMENTS

U.S.
dollars in thousands (except share data and per share data)

NOTE
7 – Goodwill and other Intangible assets (Cont.)

The
Company determines the fair value of its reporting units using the income approach. According to the income, the Company uses discounted
cash flows to estimate the fair value. Cash flow projections are based on the Company’s estimates of revenue growth rates and operating
margins, taking into consideration the industry’s and market’s conditions. The discount rate used is based on the weighted
average cost of capital (“WACC”), adjusted for the relevant risk associated with business-specific characteristics.

Goodwill impairment in 2023

The
Company performed a quantitative assessment as of December 31, 2023 for the reporting units’ fair value.

Based on