Company: DDC
Filing Date: 2025-10-24
Form Type: F-1
Source: 0001213900-25-102214
Chunk: 165

Company: DDC Enterprise Ltd
Filing Date: 2025-10-24
Form: F-1
Chunk 165
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 our fulfilment capabilities to support our revenue targets. We plan to engage more up -and -comingsocial e -commerceplatforms to (i) drive higher traffic to our stores through more and closer collaborations; (ii) improve our ability to aggressively penetrate non -tier1 cities and (iii) accelerate the growth of our paid customer base. In addition, we will continue to improve our sales and marketing capabilities and leverage the internet and various social media platforms to build brand awareness in non -Tier1 cities in China. We will also engage content and social media marketing providers and platforms to drive an increase in average order value (“AOV”), repeat purchases, and to attract net -newusers to our platform. Continue to innovate and expand product offerings We expect consumer demand for RTH, RTC, RTE and plant -basedmeal products to not only persist, but to grow at an accelerated rate. We plan to leverage our deep industry expertise, data -informedconsumer insights, and predictive analytics to identify meaningful consumer trends and then partner with and solicit product feedback from our customers to optimize and expand on our existing product portfolio. We are committed to strengthening our R&D and product development capabilities to improve our ability to innovate more effectively within our core product categories. 100 Mergers and Acquisitions (“M&A”) Strategy M&A is a key growth strategy going forward for the Company in order for us to execute on the multi -brandstrategy and also further diversify away from brand concentration risks and into markets outside of China. Historically, virtually all of our sales have been in China. M&A is an important part of our strategy to establish our footprint and sales channel internationally. We are actively looking at potential targets with revenues in the U.S., Europe, Australia, SE Asia, and Middle East. Since July 2023, we have acquired three Asian food brand companies in the U.S. including Nona Lim and Yai’s Thai. Looking forward, we will continue to identify targets but to the extent permitted due to our recurring losses from operations and an accumulated deficit, we will evaluate and opportunistically execute on strategic joint ventures (JV), potential investments and acquisition opportunities across the value -chainwith a focus on supplementing and/or complementing our existing products, sales channels, customer -baseand/or allow us to optimize our existing brand marketing and sales channel management capabilities. There can be no assurances that we will be successful in generating revenues internationally. For example, our M&A strategy may not identify M&A candidates and acquisitions that are completed may not be