Company: IPST
Filing Date: 2025-01-27
Form Type: S-1
Source: 0001213900-25-006695
Chunk: 167

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-01-27
Form: S-1
Chunk 167
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 laws being adopted in other regions around the world. In addition, the Federal Trade Commission and many state attorneys general have interpreted existing federal and state consumer protection laws to impose evolving standards for the online collection, use, dissemination and security of information about individuals. Certain states have also adopted robust data privacy and security laws and regulations. In response to such data privacy laws and regulations and those in other countries in which we do business, we have implemented several technological safeguards, processes, contractual third-party provisions, and employee trainings to help ensure that we handle information about our employees and customers in a compliant manner. We maintain a global privacy policy and related procedures and train our workforce to understand and comply with applicable privacy laws. Intellectual Property We strive to protect the reputation of our brand. We establish, protect and defend our intellectual property in several ways, including through employee and third-party nondisclosure agreements, copyright laws, domestic and foreign trademark protections, intellectual property licenses and social media and information security policies for employees. We have been granted over 75 trademark registrations in the United States for, among others, Heritage Distilling ®, Heritage Distilling Co. (Stylized) ®, our HDC Logo ®, Cask Club ®, Tribal Beverage Network ®and the individual names and logos of certain of our products and numerous trademark registrations in other countries for the Heritage Distilling ®, Heritage Distilling Co. (Stylized) ®, HDC Logo ®marks and the names and logos of certain Heritage products. We expect to continue to file trademark applications to protect our spirits brands. We have also been granted copyright registration in the first version of our website located at www.heritagedistilling.com. Information contained on or accessible through our website is not incorporated by reference in or otherwise a part of this prospectus. As a copyright exists in a work of art once it is fixed in tangible medium, we intend to continue to file copyright applications to protect newly-developed works of art that are important to our business. 107 We also rely on, and carefully protect, proprietary knowledge and expertise, including the sources of certain supplies, formulations, production processes, innovation regarding product development and other trade secrets necessary to maintain and enhance our competitive position. Human Capital As of September 30, 2024,we had 101 employees, of which 33 worked part-time. Of our 101 employees, we employed 15 in corporate and administrative capacities, 9 in marketing and sales and e-commerce activities, 54 in retail activities, 22 in production, warehouse and product