Company: CL
Filing Date: 2025-03-26
Form Type: DEF 14A
Source: 0001308179-25-000223
Chunk: 23

Company: COLGATE PALMOLIVE CO
Filing Date: 2025-03-26
Form: DEF 14A
Chunk 23
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 to represent both the market for executive talent in which we compete as well as our peer companies from a performance and investment perspective. It is comprised primarily of fast-moving consumer goods companies with product portfolios consisting of globally recognized brands that are similarly situated to us in terms of overall size or performance against relevant measures. The companies comprising the comparison group are approved by the P&O Committee after taking into account observations and recommendations of management and FW Cook. Prior to 2023, the comparison group consisted of Campbell Soup Company, The Clorox Company, The Coca-Cola Company, Conagra Brands, Inc., The Estée Lauder Companies Inc., General Mills, Inc., Johnson & Johnson, Kellogg Company, Kimberly-Clark Corporation, The Kraft Heinz Company, Mondelēz International, Inc., PepsiCo, Inc., The Procter & Gamble Company, Reckitt Benckiser Group PLC and Unilever PLC. This comparison group is referred to as the “Historical Comparison Group” in this CD&A. In 2023, the P&O Committee determined to revise the Historical Comparison Group to remove Campbell Soup Company and Conagra Brands, Inc. and add Church & Dwight Co., Inc. and Haleon plc in order to reduce the prevalence of U.S.-focused food companies and to add more companies with a significant presence in oral care, personal care and/or home care. In addition, the P&O Committee replaced Johnson & Johnson with Kenvue Inc. following the spinoff of Kenvue Inc. from Johnson & Johnson and replaced Kellogg Company with Kellanova following the spinoff of WK Kellogg Co from Kellogg Company and the change of Kellogg Company’s name to Kellanova. This revised comparison group is referred to as the “Comparison Group” in this CD&A. For 2024, the P&O Committee determined not to make any changes to the Comparison Group, so it remained unchanged from 2023 and consisted of the following 15 companies:

| COMPARISON 
 GROUP      |

| ● | Church                          
 & Dwight Co., Inc.              | ● | Haleon plc                 | ● | Mondelēz International,      
 Inc.                         |
| ● | The Clorox                      
 Company                         | ● | Kellanova                  | ● | PepsiCo,                     
 Inc.                         |
| ● | The Coca-Cola Company           | ● | Kenvue Inc.                | ● | The Procter & Gamble Company |
| ● | The Estée Lauder Companies Inc.