Company: TME
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0000950170-25-056949
Chunk: 129

Company: Tencent Music Entertainment Group
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 129
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 online music services has exceeded 120 million.
• Listening experience and beyond.
• Advanced music player. We offer various functions to enhance user experience, such as sound quality optimization, shuffle play, day/night modes and music caching. We have also developed a variety of audio settings that fit different songs, use cases, moods and output devices. Our cloud-based services enable users to synchronize their playlists on different devices. A wide selection of proprietary sound effects is at users’ option, catering to their diverse music tastes and preferences. For instance, we continuously upgrade our self-developed audio features, including the QQMUSIC AUDIO series and the Kugou Viper 3D series, to deliver clearer and more immersive sound experiences to our Super VIP Membership subscribers and those using our service in cars. Moreover, Kugou Viper 3D innovatively introduced a three-dimensional sound effect that mimics live music, providing users with a unique and enjoyable listening experience.

• AI-enabled experience. Through AI technologies, we continuously enhance users’ listening experience. Our AI-powered audio effect analyzes the audio to match songs with the most suitable audio settings, ensuring an optimal audio streaming performance. In addition, our AI voice extraction feature allows users to separate original vocals and instrumental tracks with a single click, so that users can sing alongside their favorite artists or enjoy instrumental-only mode for karaoke sessions.
• Personal homepage. Users have their own customized homepages where they can manage their playlists and access recently downloaded and/or streamed music content. It also provides various functions, such as following artists, purchasing subscription packages, tracking activity data and changing app themes.
• Music discovery.
• Search. Users can discover music content through our powerful search engine. They can search music content across playlists, music charts, artists and genres. Our award-winning song recognition tool allows users to discover a randomly heard track of music without having to know a single key word. On QQ Music, we also introduced an AI assistant powered by the self-developed MuseV virtual human video model, supporting text-to-voice chat and fuzzy searches to help users discover desired songs and explore music trivia. Moreover, we integrated DeepSeek into the AI assistants, comment sections, recommendation pages, and other user touchpoints, allowing users to effortlessly access interesting music information, receive song comments in diverse styles, and enjoy a more personalized music experience.
• Smart recommendations. With our algorithms that intelligently detect users’ evolving music tastes, we then recommend music to users as part of their search as well as through daily songs, new songs,