Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1297

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1A
Chunk 1297
---
 may fail to use new technologies effectively or to adapt our proprietary technology and systems to customer requirements or emerging
industry standards. If we are unable to adapt to changing market conditions, customer requirements or emerging industry standards, we
may not be able to increase our revenue and expand our business.

Changes
in economic conditions could materially affect our business, financial condition and results of operations.

Because
our primary target customers include U.S. retailers , we, together with the rest of the fashion/apparel industry, will depend upon consumer
discretionary spending. Increases in unemployment rates, reductions in home values, increases in home foreclosures, investment losses,
personal bankruptcies and reductions in access to credit and reduced consumer confidence, may impact consumers’ ability and willingness
to spend discretionary dollars. In addition, volatile economic conditions may repress consumer confidence and discretionary spending.
Any of the foregoing may have a material adverse effect on our business, financial condition and results of operations.

Our
growth depends, in part, on the success of our strategic relationships with third parties.

To
grow our business, we anticipate that we will continue to depend on relationships with third parties, such as our customers and third-party
platforms. Identifying partners, and negotiating and documenting relationships with them, requires significant time and resources. If
we are unsuccessful in establishing or maintaining our relationships with third parties, our ability to compete in the marketplace or
to grow our revenue could be impaired, and our results of operations may suffer. Even if we are successful, we cannot assure you that
these relationships will result in increased customer usage of our products or increased revenue.

We
rely upon third parties to provide distribution for our applications, and disruption in these services could harm our business.

We
currently utilize, and plan on continuing to utilize over the current fiscal year, third-party networking providers and distribution
through companies including, but not limited to, Magento, SalesForce, WooCoomerce, Shopify, Lightspeed, PrestaShop, Bitrix and Wix to
distribute our technologies. If disruptions or capacity constraints occur, we may have no means of replacing these services, on a timely
basis or at all. This could cause a material adverse condition for our operations and financial earnings.

We
rely on third-party hosting and cloud computing providers to operate certain aspects of our business. Any failure, disruption or significant
interruption in our network or hosting and cloud services could adversely impact our operations and harm our business.

Our
technology infrastructure is critical to