Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 492

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1C
Chunk 492
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 at $.60 per share. Simple interest on the unpaid principal balance of this
Note will accrue at the rate of 8.0% per annum. Accrual of interest will commence on the date of this Note, will continue until this
Note is fully paid, and will be payable in a single installment at maturity three years from the date the Convertible Note was issued.

During
the third quarter of 2024 the Company issued 4 Convertible Notes payable to related parties for $1,275,000. As an inducement we issued
2,124,999 warrants to purchase shares of our common stock at $.60 per share. Simple interest on the unpaid principal balance of this
Note will accrue at the rate of 8.0% per annum. Accrual of interest will commence on the date of this Note, will continue until this
Note is fully paid, and will be payable in a single installment at maturity three years from the date the Convertible Note was issued.

During
the fourth quarter of 2024 the Company issued 5 Convertible Notes payable to related parties for $1,525,000. As an inducement we issued
2,541,664 warrants to purchase shares of our common stock at $.60 per share. Simple interest on the unpaid principal balance of this
Note will accrue at the rate of 8.0% per annum. Accrual of interest will commence on the date of this Note, will continue until this
Note is fully paid, and will be payable in a single installment at maturity three years from the date the Convertible Note was issued.

During
the twelve months ended December 31, 2024 the company recorded $454,912 of interest expense in connection with the related party convertible
notes and $470,267 in amortized debt discount in connections with related party convertible notes. As of December 31, 2024 the Convertible
Notes issued to related parties had a principal balance of $8,850,000 with a debt discount of $1,331,375 for a net principal balance
of $7,518,625 and accrued interest of $479,156.

    -46-

16.
Reportable Segments

The
customer acquisition and engagement segment derives revenues from customers by ways for customers to acquire new customers
and in increase customer retention by email, text messaging and app interaction. the first is The Company’s Connected Reward program
that encourages engage by offering real life rewards through