Company: ABLV
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0001213900-25-034677
Chunk: 99

Company: Able View Global Inc.
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 99
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 channels include small online
stores on platforms such as Taobao (a marketplace to facilitate consumer-to-consumer retail), small independent online stores, person-to-person
transactions on social platforms and small offline beauty collection stores. Each channel has relatively small sales volume but stable
and loyal consumer groups. The development and management of various independent channels can help brand companies generate revenues in
the long tail market while simultaneously resolving price discrepancies, scalper trades, fake products and other issues which could damage
the brand image and market efficiency. Our various other distributors occupy 37%, 41% and 48% of our total revenues for the fiscal year
ended December 31, 2022, 2023, and 2024, respectively.

Comprehensive Marketing

Able View has developed comprehensive marketing
capabilities and the Company is able to plan, design and implement cross-platform and multi-channel marketing activities integrating digital
online marketing, social media marketing, traditional media marketing, offline marketing and marketing through creative contents. To achieve
sustained success, Able View typically generates flexible and progressive marketing plans in different stages of the brand and product
lifecycle and in response to evolving market trends. The Company adopts a cautious, sustainable approach to marketing which avoids both
short-term aggressive promotion activities that tarnish the brand image as well as over-invest in upfront brand exposure. Able View helps
brand companies build solid and sustained brand development paths and aims to attract more brand partners who share the same approach
and values.

Digital and traditional marketing: Able
View commands diverse digital marketing capabilities including digital marketing strategy, digital marketing campaign, creative content,
media distribution, traffic operation and data analysis support. Based on a managed brand’s positioning, development stage and sales
channel status, Able View plans, designs and executes marketing activities which usually includes marketing campaigns and media communications.
Able View implements marketing campaigns in specific marketplaces or across multiple channels. A campaign usually includes media advertisement
to targeted audiences to better realize the marketing objective and increase ROI (return on investment). The Company manages to approach
various types of media on horizontal and vertical marketplaces, social media platforms, popular online websites and individual KOLs. Able
View also conducts traditional marketing campaigns or offline advertising activities when strategically useful.

Social marketing: Concurrent
with the rise of internet usage, social media is booming in China with great amounts of user traffic and digital contents that are generated
by both individual users and professional workshops. From Able View’s past experience and according to iResearch Report, when making