Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 18

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 18
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 We understand that the housing market will change over time and are focusing on how to prepare for that
change. The following chart is a projection of the past and future of home ownership rates based on age groups, with the projections noting
either slow or fast change.3

As the market slows slightly
in out years, we started, and intend to continue, increasing the use of our technology tools to make our agents more efficient and productive.

Our People

Our people are our most important asset. We spend significant time and
effort in attracting and retaining talented people for our businesses. Many agents contact us after hearing of or experiencing Mr. La
Rosa’s personal and business growth seminars, his book or his podcasts. They are attracted to the Company because they desire to
work in a diverse, inclusive, welcoming and learning environment that allows the agents to attain their individual potential. The financial
attraction is our ability to offer competitive salaries for our employees, a 100% commission “split” with our experienced
realtors and a 70%/30% commission split with our new and inexperienced agents. Experience agents can participate in three plans: our Ultimate
Plan Business Builder with a 90%/10% split, our Ultimate Plan and our Premier Plan, both with 100% commission and low annual and monthly
dues. In our UPBB plan, an agent can participate in the Company’s Revenue Share Plan rewarding an agent for the recruitment of other
agents and for the additional agents these recruited agents recruit. We also have an Agent Incentive Plan pursuant to which agents can
earn restricted stock units convertible into our Common Stock through their outstanding performance. But, most importantly, we believe
it is the training, education and ongoing support that we provide to our agents that gives them an edge in a very competitive and crowded
real estate brokerage marketplace.  

Our businesses emphasize diversity
and inclusion in the workplace and the value of home ownership. We strive to create a workplace that is inclusive of everyone, where every
person can be authentic, and where that authenticity is celebrated as a strength. Management works diligently to make the Company a desirable
place to work by creating learning experiences, programs, compensation, and benefits that attract, develop, train, engage, motivate, reward,
and retain the best talent. With a focus on teamwork, collaboration, and diversity and inclusion, we aspire to be a company where the
best people want to work and are engaged every day. Outside the office, our agents comply and observe non