Company: BGHL
Filing Date: 2025-05-30
Form Type: DRS
Source: 0001213900-25-049553
Chunk: 45

Company: BILLION GROUP HOLDINGS Ltd
Filing Date: 2025-05-30
Form: DRS
Chunk 45
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 to place purchase orders with us. All of our customers place purchase orders with us on an as -neededbasis. There is no assurance that our major customers will continue to place purchase orders with us in the future. In the event that any of our major customers cease to place purchase orders with us, reduce the number of their purchase orders with us, or request more favorable terms and conditions, our business, results of operations, financial conditions and future prospects may be adversely affected. Our business depends significantly on the market recognition of our brand names. Any damage to our brand names or reputation, or any failure to effectively promote our brands, could materially and adversely impact our business and results of operations. We believe that the market recognition of our brand names among our customers have contributed significantly to the growth and success of our business. Therefore, maintaining and enhancing the recognition and image of our brands is critical to our ability to differentiate our products and to compete effectively. Nevertheless, whether we are able to maintain and enhance the recognition and image of our brands is subject to our ability in: •maintaining the popularity, attractiveness, diversity and quality of our products; •maintaining or improving customers’ satisfaction with the quality of our products; •offering and maintaining a wide selection of high -qualityproducts; •increasing brand awareness through marketing and brand promotion activities; and •preserving our reputation and goodwill in the event of any negative publicity, internet and data security, product quality and price authenticity. Our business is vulnerable to brand reputation risks arising from quality perceptions and counterfeit activities. Any actual or perceived decline in product quality, even if attributable to third -partysuppliers beyond our control, could irreparably harm our brand equity and customer trust. Additionally, our premium market positioning attracts counterfeiters using imitative branding to mislead consumers, potentially diluting our exclusivity and 21 necessitating costly enforcement measures. We cannot guarantee the effectiveness of our quality assurance protocols or anti -counterfeitinginitiatives. A material breach of brand integrity may reduce demand from luxury hospitality, erode pricing power, and increase operational costs, adversely impacting financial performance. Any negative publicity regarding our Company, management team, employees or products, regardless of its veracity, could adversely affect our business. Our image is highly relevant to the public’s perception of us as a business in its entirety, which includes not only the quality, safety and competitiveness of our products, but also our corporate management and culture. We cannot guarantee that no one will, intentionally or incidentally, distribute information about us