Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 243

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 243
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 management tool to recommend new and personalized insurance products to customers, which AGBA Legacy Group intends to be a key
priority for 2024 and beyond.

Creating an Ecosystem Empowered by Fintech

Hong Kong’s Fintech Landscape

In July 2018, the HKMA introduced the “Open API Framework”
to facilitate the development and wider adoption of application programming interfaces or APIs by the banking sector. The Open API functions
include product information, customer acquisition, account information and transactions. The HKMA also launched the Faster Payment System
in September 2018 to facilitate real-time payments and fund transfers between banks and stored value facility operators with
the use of a recipient’s mobile number or email address as an account proxy. AGBA Legacy Group believes that, with the on-going business
integration with the GBA, Hong Kong is likely to see further liberalization in the financial services sector in the coming years,
especially in relation to the use of financial technologies.

According to a survey conducted by McKinsey & Company titled
“McKinsey & Company M&S COVID-19 China Consumer Pulse Survey 3/25-3/30/2020”, there has been a rapid
increase in customers’ online engagement and penetration, which is likely to remain even after the COVID-19 pandemic. The pandemic
(i) accelerated customer shift to online channels, (ii) enhanced business partnerships across online and offline channels, and
(iii) illustrated the importance of establishing an “omni-channel” strategy. AGBA Legacy Group believes that more people
now look for digital ways to continue their normal lives, including through digital wealth management.

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Group Synergy to be Realized Leveraging on Existing Infrastructure and Partners

To provide a seamless customer journey, increase customers’ stickiness
and deepen their share wallet, AGBA Legacy Group’s future strategic focus intends to create an integrated digital ecosystem by leveraging
existing infrastructure, customers and partners.

AGBA Legacy Group intends to realize synergies across different business
units by:

| ● | focusing on product portfolio enhancements, including endowment insurance and investment fund savings plans; |

| ● | leveraging the flexibility offered by different financing options, including insurance premium financing, point-of-sale consumer credit, personal credit facility or mortgage financing; and |

| ● | using the IFA sales team as a large distribution channel. |

AGBA Legacy Group’s digital platform is one of its core customer
acquisition engines which AGBA Legacy Group intends