Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 376

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 376
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ista), with a CAGR of 2.47%. This segment is highly competitive, consisting of a wide range of products such as furniture, decor, kitchenware, bedding, lighting, and storage solutions. Major players in this space include both large retailers such as Ikea, Harvey Norman, Bunnings Warehouse, Nick Scali and Temple & Webster (as an online retailer), as well as specialized local brands such as Fantastic Furniture, and Freedom Furniture. These companies operate through multiple sales channels, including physical retail stores, online platforms, and direct-to-consumer (DTC) models.

The home goods industry faces many of the same challenges as the furniture sector. Shifting consumer preferences, influenced by design trends, sustainability concerns, and economic factors, play a significant role in shaping market demand. Companies must also navigate price pressures, particularly during seasonal promotions and fluctuations in raw material and logistics costs. Additionally, competition from direct-import brands and private-label retailers continues to drive aggressive pricing strategies, further intensifying market competition.

To remain competitive, businesses in this industry must offer a diverse and well-curated product range to differentiate themselves from mass-market competitors. Optimizing supply chains is crucial to reducing costs and minimizing disruptions. Furthermore, investment in digital commerce and omnichannel retailing leveraging online platforms has become essential for sustaining market relevance and expanding customer reach. As consumer behavior shifts increasingly towards online shopping, leveraging Btab’s e-commerce tools and maintaining efficient inventory management systems will be crucial for retaining market share and driving growth.

#### III.

#### Hong Kong Food Products (Import and Export)
Our Hong Kong food products segment, representing approximately 8% of our Fiscal 2024 net revenues, primarily facilitates the import and export of food products, with significant reach across Asia through Millenium Impex Limited (“MI”). MI was incorporated on September 21, 2015, in Hong Kong, China. It operates in the food, grocery, and general goods supplies sector. Btab’s platforms such as https://aussie.markets/grocery/ and https://chemistd.chemist.deals are integral to sales management and supplier coordination for this business. Although the Hong Kong Food Products segment previously constituted a significant portion of our revenue, it represented only 8% of our revenue in fiscal year 2024.

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This decrease reflects our strategic pivot to international markets. We have scaled down operations in Hong Kong but have not abandoned the market and continue to evaluate future opportunities in the region.

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