Company: MTCH
Filing Date: 2025-02-27
Form Type: 10-K
Source: 0000891103-25-000027
Chunk: 145

Company: Match Group, Inc.
Filing Date: 2025-02-27
Form: 10-K
Item: Item 7
Chunk 145
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 to subscription pricing optimization, partially offset by decreases in á la carte revenue. The increase in RPP was partially offset by a 7% decrease in Payers.

Hinge Direct Revenue grew $154.0 million, or 39%, in 2024 versus 2023. Revenue growth was driven by both growth in the U.S. market as well as continued expansion efforts in certain European markets. Payers increased 23% compared to 2023. Additionally, RPP increased 13% over 2023 primarily due to pricing optimizations and increased spend on á la carte features.

E&E Direct Revenue declined 7% in 2024 versus 2023. Within E&E, Evergreen brands declined 12%, while Emerging brands grew 17%. The overall decline at E&E was driven by a decline in Payers of 13% compared to 2023, partially offset by increased RPP of 7%. Our decision to terminate certain live streaming services in the second half of 2024 also contributed to the revenue decline compared to 2023.

MG Asia Direct Revenue declined $18.7 million, or 6%, in 2024 versus 2023. Excluding revenue from Hakuna, which was shut down in the third quarter of 2024, MG Asia revenue declined $7.7 million or 3%. Revenue growth was also negatively impacted by the strength of the U.S. dollar compared to the Turkish Lira and Japanese Yen, primarily. On a consistent foreign exchange basis, Direct Revenue grew $7.5 million, or 2%, year-over-year as a result of Payer growth at Azar partially offset by modest Payer declines at Pairs.

39

Indirect Revenue increased $5.0 million primarily due to higher ad impressions as well as higher rates per ad impression compared to 2023.

For the year ended December 31, 2023 compared to the year ended December 31, 2022

Tinder Direct Revenue grew 7% in 2023 versus 2022, driven by growth in RPP due to pricing optimizations in the U.S. market and new weekly subscription offerings, partially offset by a decrease in Payers partially attributable to the pricing optimizations.

Hinge Direct Revenue grew 40% in 2023 versus 2022, driven by 27% growth in Payers and 10% growth in RPP. The Payer growth at Hinge was across geographies, but in particular in the Americas and Europe, which was