Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1381

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1A
Chunk 1381
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 the
                                                                                                                                                                                                                                     plaintiff’s business and caused heavy damage to the structure and contents, inventory of the business and loss of profits. The
                                                                                                                                                                                                                                     Company filed its statement of defense in September 2024. At this preliminary stage, the plaintiff did not provide sufficient
                                                                                                                                                                                                                                     documents to support his claims regarding the extent of the alleged damage. The Company and the plaintiff agreed to go to mediation
                                                                                                                                                                                                                                     and are waiting for a suitable date to be set. The Company cannot
                                                                                                                                                                                                                                     evaluate the chances of the mediation or the claim to succeed.

    F-28

MY
SIZE, INC. AND ITS SUBSIDIARIES

NOTES
TO CONSOLIDATED FINANCIAL STATEMENTS

U.S.
dollars in thousands (except share data and per share data) 

Note
16 – Operating Segments

The
Company reports its financial results for the two reportable
segments: (i) fashion and equipment e-commerce platform, and (ii) SaaS based innovative artificial intelligence driven measurement
solutions. The Company chief executive officer who is the Chief Operating Decision Maker (“CODM”) reviews, accompanied
by disaggregated information about revenues and contributed profit by the two identified reportable segments. The fashion and
equipment e-commerce platform which represents Orgad’s activity that was acquired by the Company in 2022, mainly operates on
Amazon. The SaaS based innovative artificial intelligence driven measurement solutions, or SaaS Solutions operating segment consists
of My Size Inc, My Size Israel, My Size LLC and Naiz. 

The Company operating segments are the same as its reportable segments.

The
CODM reviews total operating expenses and consolidated
net loss to assess performance, forecast future financial results and allocate resources. In assessing the Company’s financial
performance and making strategic decisions, the CODM
regularly reviews segment loss and operating expenses by function. This includes a review of budget versus actual expenses and cost of
goods, sales and marketing salaries and other segment expenses. For the fashion and equipment e-commerce platform operating segment
the CODM also reviews gross profit and Amazon fees. For the SaaS Solutions operating segment, the CODM also reviews research and development
expenses.

Revenue,
costs of goods and other costs and expenses are generally directly attributed to the segments. These expenses include research
and development related expenses, costs of Amazon fees, cost of goods, and legal-related costs. Indirect costs are allocated to segments
based on a reasonable allocation methodology, when such costs are significant