Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1144

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1144
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Fashion brands invested 1.6%-1.8% of their revenues in technology in 2021,
with investments expected to double by 2030. Key trends include personalization, hybrid shopping experiences, and AI-driven
engagement. Inflation is expected to affect consumer spending, requiring brands to adopt advanced digital tools and customer engagement
strategies.

6

Market
Growth and Consumer Preferences

The
fashion e-commerce market grew from $744.4 billion in 2022 to $821.19 billion in 2023 (CAGR of 10.3%) and is expected to reach $1.22
trillion by 2027. 50% of cart abandonments are due to high shipping costs, emphasizing the need to enhance the shopping experience and
reduce return rates.

Brands
that integrate online and offline strategies, offer personalized experiences, and optimize logistics will be well-positioned for growth
in this competitive market.

Naiz
Fit

Naiz
Fit has a unique value proposition, based on a robust subscription B2B SaaS model, by being the only size and fit solution in the
market giving brands an all in-one solution to address not only the ecommerce sizing challenge, but having a solution for each phase
in the garment value chain.

Figure
1: Screenshot of the Solution Suite of Naiz Fit Platform

7

In
2023, we released the Naiz Fit Platform, moving from being a product to a platform with the ability to address many more challenges that
fashion companies are facing throughout their whole value chain, increasing the potential contract value of each lead.

Figure
2: Diagram showing the data flow and technologies operating all over the value chain of any fashion retailer

Orgad

Overview

Orgad
is a technology-enabled consumer products company that uses machine learning and data analytics to develop, market and sell products
in e-commerce retailing in the global markets. Orgad has been operating as a third-party seller on www.amazon.com since 2016.
To date, Orgad has generated practically all of its revenue as a third-party seller on www.amazon.com and only a negligible amount
of revenue from operations on other channels. We manage more than 5,000 stock-keeping units (“SKUs”). Product categories
include footwear, apparels, and accessories. Our primary strategy is to bring most of our vendors product selections to the customers.
We have advanced software that assists us in identifying product gaps so we can keep such products in stock