Company: ABLV
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0001213900-25-034677
Chunk: 98

Company: Able View Global Inc.
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 98
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31, 2022, 2023, and 2024, respectively.

Social E-commerce channels: The
emerging social, interactive e-commerce channels are attracting more user traffic and converting users into online shoppers, concurrent
with the rise of internet usage in China. These social channels are evolving to become more algorithm-based, multimedia-presented, creative
content oriented and driven by numerous KOLs uploading short video clips or live streaming. The social channels are fragmented into massive
numbers of KOLs, bloggers, content owners and official representatives, making it complex and difficult to manage without experience and
connections.

Able View works closely with social e-commerce
channel touchpoints and continues to devise, learn and adopt methods and tools to manage and operate in this emerging space. By December
31, 2024, the Company has engaged over 300 KOLs on social channels such as Douyin, Kuaishou, Xiaohongshu and WeChat (through its Moments
which is like Facebook status and its Mini-Program apps). To these KOLs and e-commerce channels the Company provides products as well
as workshops and works with them to design and execute digital marketing campaigns, creative digital contents, online traffic operations
and online sales events.

Our social e-commerce channels occupy 3%, 8% and
1% of our total revenues for the fiscal year ended December 31, 2022, 2023, and 2024, respectively.

Offline channels: To
capture the still sizeable offline consumer segment in China, Able View cooperates with emerging offline beauty chain stores such as KKV
and Harmay. Able View also sets up shopping mall counters for strategic brands who benefit from such exposure. In 2023, the Company expand
five offline channels such as Walmart. In 2023, Able View has engaged several famous offline channels selling the Company’s managed
brand products. Our offline channels occupy 1%, 2% and 9% of our total revenues for the fiscal year ended December 31, 2022, 2023, and
2024, respectively.

Various other distributors: To
complete its omni-channel strategy covering all segments of the massive and diverse consumer base in China, Able View developed various
specialized distributors targeting fragmented independent sales scenarios. According to the iResearch Report, independent sales channels
contribute 15.4% of the beauty and personal care market in China in terms of GMV in 2022. Such independent