Company: GOOGL
Filing Date: 2025-04-30
Form Type: PX14A6G
Source: 0001214659-25-006690
Chunk: 2

Company: Alphabet Inc.
Filing Date: 2025-04-30
Form: PX14A6G
Chunk 2
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 impact its targeted advertising business, 
 without sufficient clarity on its due diligence efforts to manage risk.                                  |

| 1. | Engagement History |

Since 2021, the Proponents have been engaging with Alphabet
on AI-driven targeted advertising and the existing and potential risks that such technology may pose to the Company and its shareholders.

Timeline of engagement:

| · | 2022: The Proponents7 filed a shareholder                                                                                                 
 proposal at Alphabet requesting the Company conduct and disclose a HRIA on a specific targeted advertising technology, Federated Learning 
 of Cohorts (“FLoC”), due to privacy and human rights concerns.8 The shareholder proposal was withdrawn after the                          
 Company rolled back FLoC, and replaced it with another technology, Topics API.9 The Proponents met with the Company three times           
 to discuss the issues put forth in this shareholder proposal. However, to our knowledge, Alphabet has not implemented the requested HRIA. |

_____________________________

3 “Alphabet Inc. Form 10K,” Alphabet Inc.,p.11,https://abc.xyz/assets/77/51/9841ad5c4fbe85b4440c47a4df8d/goog-10-k-2024.pdf.

4 “2023 Annual Report,” Alphabet Inc.,April 26, 2024,

https://abc.xyz/assets/52/88/5de1d06943cebc569ee3aa3a6ded/goog023-alphabet-2023-annual-report-web-1.pdf.

5 “Alphabet Announces Fourth Quarter and Fiscal Year 2024 Results,” Alphabet Inc.,February 4, 2025, p.2

https://abc.xyz/assets/a3/91/6d1950c148fa84c7d699abe05284/2024q4-alphabet-earnings-release.pdf.

6 “Alphabet Inc. Form 10K,” Alphabet Inc.,p.36,https://abc.xyz/assets/77/51/9841ad5c4fbe85b4440c47a4df8d/goog-10-k-2024.pdf.

2022: The Proponents include The United Church of Canada Pension Plan
represented by SHARE and CommonSpirit Health.

Bennett Cyphers, “Google’s FLoC Is a Terrible Idea,” Electronic Frontier Foundation, March 3, 2021,

https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-