Company: LAWIL
Filing Date: 2025-02-25
Form Type: 10-K
Source: 0000750004-25-000016
Chunk: 76

Company: Light & Wonder, Inc.
Filing Date: 2025-02-25
Form: 10-K
Item: Item 7
Chunk 76
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:Average MAU(2)5.5 5.7 6.0 (0.2)(4)%Average DAU(3)2.1 2.2 2.3 (0.1)(5)%ARPDAU(4)$1.04 $0.94 $0.78 $0.10 11 %Average MPUs(5) (in thousands)586 606 572 (20)(3)%AMRPPU(6)$115.34 $104.82 $94.58 $10.52 10 %Payer Conversion Rate(7)10.6 %10.6 %9.6 %— ppnmnm = not meaningful.pp = percentage points.(1) Other primarily represents advertising revenue, which was not material for the periods presented.(2) MAU = Monthly Active Users is a count of visitors to our sites during a month. An individual who plays multiple games or from multiple devices may, in certain circumstances, be counted more than once. However, we use third-party data to limit the occurrence of multiple counting. (3) DAU = Daily Active Users is a count of visitors to our sites during a day. An individual who plays multiple games or from multiple devices may, in certain circumstances, be counted more than once. However, we use third-party data to limit the occurrence of multiple counting. (4) ARPDAU = Average Revenue Per DAU is calculated by dividing revenue for a period by the DAU for the period by the number of days for the period.(5) MPU = Monthly Paying Users is the number of individual users who made an in-game purchase during a particular month.(6) AMRPPU = Average Monthly Revenue Per Paying User is calculated by dividing average monthly revenue by average MPUs for the applicable time period.(7) Payer conversion rate is calculated by dividing average MPU for the period by the average MAU for the same period.

Revenue

Revenue increased as social casino payer engagement increased with an increase in average monthly revenue per paying user. Direct-to-consumer revenue increased to $88 million in the current year.

ARPDAU increased due to increased monetization and as a function of lower average DAU. AMRPPU increased due to the continued enhancement of content and features resulting in increased paying player interaction. Average MPU decreased, with payer conversion remaining flat, primarily due to a churn in payers with an increase in AM