Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 24

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 24
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 than R$2.5 million in prizes;                                                                                                |

| · | Max Prêmios (Awards) 2000 and 3000: products with millionaire draws of up to R$4.5 million and 21               
 monthly draws of up to R$300 thousand, with a single payment starting at R$2 thousand, and valid for 24 months; |

| · | Max Prêmios Natal and Max Prêmios da Virada (Christmas Awards and New Year Awards): with only            
 R$100 or R$200, clients could win more than R$1 million in prizes, in addition to the monthly draws; and |

| · | Expresso da Sorte (Lucky Express): product starting at R$2, which enables the innovative business strategy                              
 to popularize Capitalization and open new markets. The client can acquire it through the Bradesco Expresso network, and has a chance to 
 win more than 75 thousand instant prizes of up to R$60 thousand, besides the chance of winning monthly prizes of up to R$50 thousand.   |

Maintaining
the focus of Bradesco Capitalização on actions promoting sustainability and the constant search for dematerialization and
digitalization of their services, were made available to non-account holders on the Bradesco Seguros App the possibility of checking statements
and securities, as well as certificates, income tax earnings reports
and information regarding draws, like results and lucky numbers. Also in 2024, we offered more services on digital channels, such as the
new Max Prêmios (Instant Awards) journey, the draw can be checked on the Bradesco App and extended communications by the Apps of
Bradesco, Bradesco Seguros and Internet Banking bringing more transparency, information, agility, self-service and security. Currently,
the number of Individual clients who purchase the product in digital channels or formalize operations through electronic signature represents
88% of the total.

| 25 – Reference Form – 2024 |

| 1. Issuer’s activities |

Supplementary Pension plans

We have
managed individual and corporate pension plans since 1981 through our wholly-owned subsidiary Bradesco Vida e Previdência, which
is now one of the leading pension plans managers in Brazil, as measured by investment portfolio and technical provision criteria, based
on information published by FENAPREVI and SUSEP.

Bradesco
Vida e Previdência offers and manages a range of individual and