Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 28

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 28
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. Initially established for branch employees throughout Brazil, BIA matured until it began to
interact with clients through the Bradesco App and through other channels. The evolutions continue and BIA becomes increasingly a customer
concierge, acting in several moments of his/her life, in a resolute and agile way.

BIA
presents itself as one of the main channels of relationship with clients and non-clients. Present in Bradesco’s digital channels
and on the WhatsApp messaging app, BIA ensures mobility and helps clients digitally wherever they are. Among its features in the messaging
app, for example, BIA interacts with the client proactively in cases of suspected credit card and Pix fraud. With BIA, clients can also
make transfers between Bradesco accounts, Pix, check balances, statements, and credit limits, in addition to clarifying doubts about the
bank’s products and services.

Inspired
by the movement “Hey, update my voice”, of UNESCO, we changed the answers of BIA so that she can react fairly and firmly against
harassment. We will continue to make investments focused on its evolution, expanding her skills with resources that help clients organize
their financial flow and improve her communication capacity to provide an increasingly intuitive and intelligent experience.

Internet
– We were the first financial institution in Brazil to have an e-mail address on the Internet, beginning in 1996. We provide individuals
clients access to financial services on Bradesco Internet Banking, a solution that has transformed the relationship between clients and
the financial market, and that continues to be an important source of information and transactions.

With
the 28th anniversary on March 31, 2024, Bradesco Internet Banking continues to evolve. With its own domain (banco.bradesco), the Organization
is one of the few Brazilian companies to have a top-level domain or generic top-level domains (gTLDs) – an initiative of the ICANN
(Internet Corporation for Assigned Names and Numbers), the body responsible for internet protocols, which regulates the addresses on the
worldwide web.

This
communication platform is divided into two main pillars, which are:

| · | Bradesco Institutional Website (banco.bradesco): with simplified content and plain language, offers                                      
 to Individual clients access to information and clarifications on various financial products and services, with the support of tutorials 
 in videos that facilitate the understanding, in addition to the features that help in the client’s day-to-day