Company: BBD
Filing Date: 2025-10-30
Form Type: 6-K
Source: 0001292814-25-003701
Chunk: 41

Company: BANK BRADESCO
Filing Date: 2025-10-30
Form: 6-K
Chunk 41
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 Highlight to: +14% Pension Plans
+25% Capitalization Bonds +18% Insurance +14% Issuing of Credit Cards (in qty) +23% Personal Loans +18% Public Payroll-deductible Loans
Bradesco App Ratings | Sept25 Listening to the client in every journey: Rating: 4.4 of 5 Individuals Companies & Business Credits
Released (Companies) Highlight to: 4.7 of 5 4.8 of 5 +33% Working Capital +25% Receivable discounts Apple Apple 4.7 of 5 4.6 of 5 Listening
to the client in every journey: Play Play Rating: 4.9 of 5 with GenAI | Better experience, with agility and resolution For Clients BIA
Corporativa +24 MM of clients on the App 10 MM clients served via chat 100% of employees 25 MM interactions 82% resolutions 90% retentions
2 MM of interactions Transactions with Generative AI Reference date: Jan to Sept/25 Individuals • PIX and bank payment slips via
WhatsApp Companies • BIA Chat for MEI clients Bradesco Empresas & Negócios (Companies & Business) App BIA Bradesco
| Economic and Financial Analysis Report 35 Bradesco Principal The Bradesco that you already know, with the sophistication that you cannot
even imagine In October 2024, Bradesco launched its new segment aimed at the high-income public. Until October 2025, we have 50 consolidated
offices and we continue with an expansion plan to close the year with 62 units in several regions of Brazil. Following this growth, we
reached 227 thousand clients by October, with a forecast of exceeding 300 thousand by the end of the year. Principal prime income >=
R$25 thousand investments >= R$300 thousand private The differential of this segment lies in its innovative relationship model, offering
exclusive spaces that promote strategic interactions between clients and financial sector specialists. Results of Net New Money Between
January and September 2025, the Bradesco Principal segment reached R$2.9 billion in net funding (Net New Money), reflecting the trust
of clients and the solidity of the value proposition aimed at the high-income public. Value Proposition built after listening to our clients
New Service Model Personalized experience led by managers specialized in asset management. Clients have exclusive service channels and
business spaces with extended hours for appointments and events. Tailor