Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 89

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 89
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granted under the Plan (collectively, “ Awards ”).

2.4. “ Award Agreement ” means any written agreement, contract or other instrument or document setting forth the terms

and conditions of any Award granted hereunder between the Company and the Grantee.

2.5. “ Beneficiary ” means the Person designated to receive Plan benefits, if any, following a Grantee’s death in accordance

with Section 12.

2.6. “ Board ” means the Board of Directors of the Company.

2.7. “ Cause “ means, as determined by the Committee in its sole discretion, the occurrence of any one of the following: (a)

commission of an act of fraud, embezzlement or other act of dishonesty that would reflect adversely on the integrity, character

or reputation of the Company, or that would cause harm to its customer relations, operations or business prospects; (b) breach

of a fiduciary duty owed to the Company; (c) violation or threatening to violate a restrictive covenant agreement, such as a non-

compete, non-solicit, or non-disclosure agreement, between an Eligible Person and the Company or a Subsidiary; (d)

unauthorized disclosure or use of confidential information or trade secrets; (e) violation of any lawful policies or rules of the

Company, including any applicable code of conduct; (f) commission of criminal activity; (g) failure to reasonably cooperate in

any investigation or proceeding concerning the Company; (h) determination by a governmental authority or agency that bars or

prohibits the Grantee from being employed in the Grantee’s current position with the Company; or (i) neglect or misconduct in

the performance of the Grantee’s duties and responsibilities, provided that the Grantee did not cure such neglect or misconduct

within ten (10) days after the Company gave written notice of such neglect or misconduct to such Grantee; provided, however,

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that in the event a Grantee is party to a Services Agreement with the Company or a Subsidiary that contains a different

definition of Cause, the definition of Cause contained in such Services Agreement shall be controlling.

In each of the foregoing, the Committee shall determine, in its sole discretion, whether or not a “Cause” event has occurred, and

the Committee’s determination, as applicable, shall be conclusive, final and binding.

2.8. “ Change in Control ” means the definition of “Change in Control”