Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 54

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 54
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 with our annual plan. For the AIP, we kept the same metrics and weightings (60% AOI, 20% Comparable Sales, and 20% Strategic Initiatives), with Comparable Sales continuing to be based on two, six-month performance periods (H1 and H2) versus a cumulative one-year performance period, with any payout for this metric occurring after the end of FY25.

| SALLYBEAUTY HOLDINGS, INC. | 59 | 2025 Proxy Statement |

The Committee determined that the primary emphasis should be on financial performance objectives. Accordingly, 80% of the NEOs’ AIP award payouts are based on achievement of two pre-established financial goals (AOI and Comparable Sales) and 20% on achievement of Strategic Initiatives, subject to potential adjustment based on individual performance as described below. The Committee approved the following FY25 AIP performance objectives: • 60% Adjusted Operating Income – Sally Beauty Holdings, Inc.’s operating income as reported in its audited consolidated financial statements at the end of the fiscal year, with adjustments as the Committee may provide for prior to the commencement of the fiscal year (such as effects of charges for restructurings, discontinued operations, extraordinary items, other unusual or non-recurring items, and the cumulative effect of tax or accounting changes, each as determined in accordance with generally accepted accounting principles and identified in the financial statements, notes to the financial statements or management’s discussion and analysis). Payout Scale – AOI pays out between 0-200% of target based on performance achieved:

| Payout Scale (1) |        AOI 
 (Millions) |     | Performance 
 Achieved    |     | Payout % |     | Weighted 
 Payout % |
| Maximum          |   ≥ $373.5 |     | ≥ 110%      |     | 200%     |     | 120%     |
| Target           |     $339.5 |     | 100%        |     | 100%     |     | 60%      |
| Threshold        |     $288.6 |     | 85%         |     | 50%      |     | 30%      |
| Below Threshold  |   < $288.6 |     | < 85%       |     | 0%       |     | 0%       |

(1) Payouts between performance levels is determined based on straight-line interpolation. • 20% Comparable Sales –