Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 58

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 58
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 or shares in a grantor trust for the benefit of the individual or his or her immediate family); |

| • |     | 60% of the unvested time-based restricted stock and RSUs granted to the executive officer or director; |

| • |     | Shares acquired upon stock option exercises; and |

| • |     | Shares or share equivalents underlying fees paid to directors. |

All our NEOs and non-employeedirectors met the ownership requirements during our annual measurement period. Clawback In 2023, we adopted a clawback policy that complies with the Nasdaq listing standards that implemented the clawback requirements under the Dodd-Frank Wall Street Reform and Consumer Protection Act. If a restatement of our financial statements is required, then incentive-based compensation tied to a financial reporting measure that an executive received during the three prior completed fiscal years will be recalculated (if applicable) based on the restated financial statements. Incentive compensation deemed to have been erroneously received as a result of the restatement must be repaid to the Company, subject to extremely limited exceptions. The method of recoupment will be determined by the Board or a committee of the Board. We are also subject to the clawback provisions of Sarbanes-Oxley Section 304, which require our CEO and CFO to reimburse the Company for any bonus, incentive, or equity-based compensation that was received during the 12-monthperiod following an accounting restatement due to our material non-compliance,due to the CEO or CFO’s misconduct, with any financial reporting requirement.

| 42 |     | 2025 PROXY STATEMENT |

COMPENSATION DISCUSSION AND ANALYSIS Anti-Hedging/Anti-Pledging Our insider trading policy contains a strict anti-hedging policy. Our executive officers and directors are prohibited from engaging in hedging, monetization transactions or similar arrangements involving our stock, including short sales, margin transactions, and buying put or call options. We also maintain an anti-pledging policy, which prohibits all directors and executive officers from pledging the Company’s equity securities or using the Company’s equity securities to support margin debt. We believe that the pledging of shares by directors and executives is adverse to the interests of our stockholders. Tax Implications of Executive Compensation Program We considered the taxation and accounting consequences of our executive officer compensation programs as part of our internal evaluation of such programs and awards made under them. However, those consequences were not a deciding factor in our decisions in establishing or administering our