Company: ZK
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001410578-25-000390
Chunk: 126

Company: ZEEKR Intelligent Technology Holding Ltd
Filing Date: 2025-03-20
Form: 20-F
Item: Item 4
Chunk 126
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, products, technology, purchase options, and financial services.
We organize online and offline customer activities to share user experience and product knowledge. In 2024, we organized over 4,808 customer events, such as Z-Talk seminars, Z-Speed racetrack experience activities, factory visit and road trips, reaching approximately 65,641 audiences across approximately 154 cities. Our users also co-develop Zeekr branded merchandises with us. We have achieved a positive loop of user referrals. Especially, we establish a close partnership with customers with influence and referral capabilities via various offline events. In addition, we have developed a user rewarding and growth system. By referring new customers to us, our existing customers earn points that can be used to redeem services, such as free charging.
After-sales Services and Value-added Services
Our after-sales services comprise a suite of lifetime caretaking packages to customers that cover the entire product lifecycle, such as quality assurance, roadside assistance, 5G data package and recharge services.

●   Warranty policies. Currently, our warranty package for our BEV models provides a comprehensive extended protection for different types of vehicle purchasers pursuant to their purchase uses.
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●   Zeekr Care. Zeekr Care is our customer support initiative. It uses intelligent solutions to remotely monitor the vehicle conditions and diagnose potential technical issues. If the vehicle malfunctioned, drivers may request immediate roadside assistance online and the 24/7 user companion through our nationwide service network. ZEEKR Care covered 31 provinces in China and 38 countries as of December 31, 2024. In 2024, ZEEKR Care had performed approximately 38,000 times of accident roadside assistance in China.
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●   Other customer services. We also provide a suite of customer services that we bring to their homes, such as doorstep maintenance, through our “Zeekr Carefree Packages.” In addition, Zeekr Power began to offer “Power Delivery” services since the fourth quarter of 2021. Upon request, we drive customers’ BEV to nearby charging stations and bring it back to customers’ designated place when the charging is finished. As of December 31, 2024, Power Delivery services had covered 44 cities in China.
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We offer a variety of value-added services to serve and engage our customers. For instance, we plan to offer short to long-term vehicle subscription to attract users to drive our BEVs.