Company: MYSEW
Filing Date: 2025-08-14
Form Type: 10-Q
Source: 0001213900-25-076607
Chunk: 55

Company: Myseum, Inc.
Filing Date: 2025-08-14
Form: 10-Q
Item: Part I, Item 1
Chunk 55
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 related expenses amounted to $679,107 and $522,596, respectively, an increase of $156,511, or 29.9%. The increase
was attributable to an increase in stock-based compensation of $153,771 due to the issuance of new stock options and an overall increase
in compensation and other related expenses of $2,740.

During the six months ended June 30, 2025 and 2024, compensation and related expenses amounted to $1,646,387 and $1,420,260, respectively,
an increase of $226,127, or 15.9%. The increase was attributable to an increase in stock-based compensation of $302,130 due to the issuance
of new stock options, offset by an overall decrease in compensation and other related expenses of $76,003.

Marketing and advertising expenses

During the three months ended June 30, 2025 and
2024, marketing and advertising expenses amounted to $72,241 and $32,883, respectively, an increase of $39,358, or 119.7%. During the
six months ended June 30, 2025 and 2024, marketing and advertising expenses amounted to $110,503 and $67,600, respectively, an increase
of $42,903, or 63.5%. The increase was primarily due to an increase in promotions, branding and digital marketing strategies and social
media ads.

Professional and consulting expenses

During the three months ended June 30, 2025 and
2024, we reported professional and consulting expenses of $410,896 and $250,274, respectively, an increase of $160,622, or 64.2%. The
increase was primarily attributable to an increase in investor relations of $132,803, an increase in accounting fees of $56,436, an increase
in Edgar agent fees of $21,214, an increase in legal fees of $17,786, and an increase of consulting fees – related party of $9,000,
offset by a decrease in stock-based consulting fees of $52,840 a decrease in other consulting fees of $22,742, and a decrease of other
professional fees of $1,035.

During the six months ended June 30, 2025 and 2024, we reported professional and consulting expenses of $866,380 and $503,899, respectively,
an increase of $362,481, or 71.9%. The increase was primarily