Company: LRHC
Filing Date: 2025-06-03
Form Type: S-1/A
Source: 0001213900-25-050886
Chunk: 14

Company: La Rosa Holdings Corp.
Filing Date: 2025-06-03
Form: S-1/A
Chunk 14
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Our proprietary technology and third-party services and platforms provide our agents and franchisees with commission management and accounting systems, an internal agent “intranet” application, customer relationship management applications, a transaction management solution, and automated marketing and social media applications and privacy and identity protections. The combination of our brands, proprietary technology, services, data, lead generation, and marketing tools gives our agents the power to offer best-in-class service to their clients.

Internally, we use our technology to provide our Company agents, employees and franchisees with the means to find and develop new business, manage their relationships both externally with their clients and internally with the Company or their franchisor, develop better skills and knowledge in their areas of endeavor and, we believe, enhance their earning potential. While no one can predict the ups and downs of the real estate market, we believe that the “weapons” we provide to our Company agents, employees and franchisees help them fight the adverse economic conditions, a volatile market and the competition.

While our offices and our franchisor’s offices act as their “home base,” most agents use our offices primarily for real estate closings and training. We monetize our technology by charging our agents and our franchisor’s agents what we believe to be a reasonable monthly fee for the use of our suite of tools.

In October 2024, the Company launched My Agent Account version 3.0, a significant upgrade to its proprietary platform, which now includes a new module specifically designed for property management disbursements. This update is expected to improve operational efficiency for agents across the Company.

In November 2024, the Company also announced a launch of My Agent Account version 4.0, an upgrade to its proprietary platform, including an advanced E-signature module.

In December 2024, the Company announced that the Company will offer Bitcoin and other cryptocurrencies as a payment option for its network of agents.

Our Markets

Our primary market is in the United States.
As of June 3, 2025, we have 26 La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas,
Georgia, North Carolina and Puerto Rico. We have 6 La Rosa Realty franchised real estate brokerage offices and branches and 3 affiliated
real estate brokerage offices in the United States and Puerto Rico. Additionally, we have a full-service escrow settlement and title
company in Florida.