Company: CHD
Filing Date: 2025-03-20
Form Type: DEF 14A
Source: 0001193125-25-059273
Chunk: 100

Company: CHURCH & DWIGHT CO INC /DE/
Filing Date: 2025-03-20
Form: DEF 14A
Chunk 100
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 of incentivizing our NEOs to increase the value of our enterprise for our stockholders. The four items listed below represent the most important metrics we used to determine CAP for FY2024.

| Most Important        
 Performance Measures  |
| >NetSales             
 >RelativeGross Margin 
 >AdjustedDiluted EPS  
 >Cashfrom Operations  |

| 90 |     | Church & Dwight Co.| 2025 Proxy Statement |

| PAY VERSUS PERFORMANCE |

We believe in the importance of our stock price by delivering significant value to our stockholders and linking executive pay to our performance. Beyond the Company stock price, we believe that Adjusted Diluted EPS (which is a metric used for purposes of our Annual Incentive Plan – see additional details regarding adjustments in the section titled “Compensation Discussion and Analysis – Annual Incentive Plan”) represents the most important financial performance measure (that is not otherwise required to be disclosed in the above table) linking NEO CAP to Company performance because it is indicative of our profitability and impacts our stock price, and accordingly, Adjusted Diluted EPS is the “Company-Selected Measure” that is required to be disclosed in accordance with the PvP Rules. Discussion Regarding Pay versus Performance Relationship The graphs that follow provide descriptions of the relationship between compensation actually paid and TSR, net income and our company-selected metric (Adjusted Diluted EPS) for both the PEO and the average non-PEONEO cohort. The graphs also describe the relationship between our own TSR and a peer group TSR based upon an initial $100 investment made at the beginning of the applicable performance period (January 1, 2020). Compensation actually paid is influenced by numerous factors, including but not limited to the timing of new grant issuances and outstanding grant vesting, share price volatility during the fiscal year, our mix of short-term and long-term metrics, and many other factors.

| Fiscal Years  |     | pCAP to 
 PEO     |        |    |     | pAvg CAP to  
 Non-PEO NEOs |        |    |     | pCompany 
 TSR      |       |    |     | pPeer     
 Group TSR |      |    |
| 2024 vs. 2023 |     |         |  (17.5 | )% |     |              |  (21.1 | )% |     |          |  12.0 | %  |     |           | 16.2 | %  |
| 2023 vs. 2022