Company: BLNE
Filing Date: 2025-01-17
Form Type: PRE 14A
Source: 0001493152-25-002779
Chunk: 95

Company: Beeline Holdings, Inc.
Filing Date: 2025-01-17
Form: PRE 14A
Chunk 95
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2) Beeline as of and for the periods ended December 31, 2023 and 2022 and September 30, 2024 and 2023.

Mission and Strategy

Spirits mission is to offer great products and services in the craft beverage space. Our spirits brands span several alcoholic beverage categories, including whiskey, vodka, rum and tequila.

Our strategy is to expand Spirits in our regional market where our brand equity and concentration of investment will have the greatest return. Our spirits portfolio is to be positioned as a leading regional craft spirits provider that develops brands, expands geographic presence growing revenue and cash flow.

Segments

As of September 30, 2024, our internal management financial reporting consisted of Spirits and corporate. The Spirits brands span several alcoholic beverage categories, including whiskey, vodka, rum, and tequila and are sold on a wholesale basis to distributors in open states, and to brokers in control states. Our principal area of operation is in the U.S. Pacific Northwest. Corporate consists of key executive and accounting personnel and corporate expenses such as public company and Board costs, as well as interest on debt.

Spirits

Since 2014, we have developed or acquired award-winning spirits while evolving to meet the growing demand for quality products and services associated within the burgeoning craft and premium beverage trade. Spirits portfolio includes originals like the Quercus garryanabarrel-finished Burnside Whiskey family, Portland Potato Vodka, Hue-Hue Coffee Rum, and Azuñia Tequilas.

| ● | Burnside                                                                                                                          
 Whiskey Family – Spirits Burnside Whiskey Family celebrates the unique attributes of the native Oregon Oak tree (Quercus          
 garryana). The unique complexity of each distinct whiskey comes from blending Oregon Oak barrels of differing sizes, char levels, 
 and ages.                                                                                                                         |
| ● | Portland                                                                                                                          
 Potato Vodka – Spirits award-winning premium craft vodka is distilled four times to ensure a smooth finish. While most            
 vodka is made from grain, we source award winning premium potato ethanol and blend it with pristine water sourced from Oregon.    |

| 85 |

| ● | Hue-Hue                                                                                                                                        
 (pronounced “way-way”) Coffee Rum – Premium silver rum is blended with concentrated cold-brewed coffee and                                     
 a small amount of Demerara sugar. We source fair-trade, single-origin Arabica coffee beans from the Finca El Paternal Estate in Huehuetenango, 
 Guatemala that are lightly roasted for us by Portland Coffee Roasters