Company: IPST
Filing Date: 2025-05-07
Form Type: POS AM
Source: 0001641172-25-009076
Chunk: 130

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-05-07
Form: POS AM
Chunk 130
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 of the 18 liquor control states in the United States and that project is under construction   
 with a targeted opening in late 2025.                                                                 |
| ● | Co-Located                                                                                            
 Retail Spaces. Our marketing plan includes partnering with some of the most highly-regarded           
 premium craft spirits producers in key regions across the U.S. to co-brand and cross operate          
 retail tasting rooms. Qualified partners must have the key attributes of high-quality products,       
 a consumer-focused tasting room opportunity to drive trial and sales, and the ability to              
 send and receive spirits in bulk for localized bottling. As we and these other producers              
 cross-brand our collective tasting rooms to consumers who do not otherwise have access to             
 them in their general markets, we believe we will collectively be driving more consumer trials        
 and increased sales, as well as building co-marketed brands in other regions of the country           
 without the expense of new buildings, leased spaces, production capacity, employees or other          
 capital expenditures.                                                                                 |

| ● | Capital-Efficient                                                                                 
 and Scalable Operational Structure. We have strategically structured, and plan to                 
 continue to structure, our organization and operations to minimize and most effectively manage    
 our capital investment requirements while maintaining flexibility to rapidly scale our production 
 capabilities to meet consumer demands. We do this by utilizing our internal distilling and        
 bottling capabilities while leveraging a network of reputable third-party providers with          
 industry expertise and experience performing various functions falling outside of our internal    
 core competencies.                                                                                |

For example, we are able to contract with third-party canning and packaging companies to pack our RTDs rather than investing in the required equipment and supporting infrastructure and personnel for in-house canning operations. We can also source specific spirits or buy bulk spirits in the market or have them produced at tribal and non-tribal facilities under contract. We believe the planned expansion of the TBN will also enhance our ability to scale our production, distribution and selling operations with limited capital expenditures across many regions of the U.S. while allowing us to retain “local” brand status in those areas. We plan to continually review the structure of our organization and operations, and to make any changes we deem necessary, to best accommodate our growth and changing market conditions.

| ● | Food                                                                                              
 and Beverage Industry Experience. Our executive team and board of directors operate               
 with a focus on human capital management and hold a firm belief that quality people with          
 proven track records can produce quality results. Our leadership team and board of directors      
 are made up of multi-disciplinary