Company: UONE
Filing Date: 2025-08-13
Form Type: 10-Q
Source: 0001041657-25-000042
Chunk: 51

Company: URBAN ONE, INC.
Filing Date: 2025-08-13
Form: 10-Q
Item: Part I, Item 1
Chunk 51
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 and program sponsorships to local and national advertisers on our radio stations. Advertising revenue is affected primarily by the advertising rates our radio stations are able to charge, as well as the overall demand for radio advertising time in a market. These rates are largely based upon a radio station’s audience share in the demographic groups targeted by advertisers, the number of radio stations in the related market, and the supply of, and demand for, radio advertising time. Advertising rates are generally highest during morning and afternoon commuting hours.

In the broadcasting industry, radio stations and television stations often utilize trade or barter agreements to reduce cash expenses by exchanging advertising time for goods or services. In order to maximize cash revenue for our spot inventory, we closely manage the use of trade and barter agreements.

Net revenue consists of gross revenue, net of local and national agency and outside sales representative commissions. Agency and outside sales representative commissions are calculated based on a stated percentage applied to gross billing.

The following table shows the percentage of unaudited condensed consolidated net revenue generated by each reporting segment.

Three Months Ended June 30,Six Months Ended June 30,2025202420252024Radio Broadcasting segment40.0%35.7%37.7%35.3%Reach Media segment5.8%16.1%6.1%12.3%Digital segment(1)11.2%11.9%11.1%11.8%Cable Television segment(1)43.7%36.8%45.8%41.1%All other - corporate/eliminations(0.7)%(0.5)%(0.7)%(0.5)%

(1) Effective January 1, 2025, segment information for the prior periods has been recast in this Quarterly Report on Form 10-Q to include reclassification of a portion of revenues from our CTV offering from the Digital segment to the Cable Television segment. 

The following table shows the percentages generated from local and national advertising as a subset of net revenue from our core radio business.

Three Months Ended June 30,Six Months Ended June 30,2025202420252024Percentage of core radio business generated from local advertising65.0%60.6%65.5%62.8%Percentage of core radio business generated from national advertising, including network advertising28.4%31.3%29.0%31.0%

National and local advertising also includes advertising revenue generated from our Digital segment and low power television revenue.