Company: LHI
Filing Date: 2025-05-23
Form Type: F-1
Source: 0001213900-25-046955
Chunk: 111

Company: Living Homeopathy International Ltd.
Filing Date: 2025-05-23
Form: F-1
Chunk 111
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 |   |  5.7 | %  |
| Depreciation                        |     |                           |    86,321 |     |            |  1.0 | % |     |        |    86,164 |     |            |  0.9 | % |     |          |      157 |   |     |   |  0.2 | %  |
| Lease                               
 expenses                            |     |                           |   272,987 |     |            |  3.2 | % |     |        |   272,488 |     |            |  3.0 | % |     |          |      499 |   |     |   |  0.2 | %  |
| Other                               
 general and administrative expenses |     |                           |   373,417 |     |            |  4.4 | % |     |        |   363,197 |     |            |  4.0 | % |     |          |   10,220 |   |     |   |  2.8 | %  |
| Total                               
 operating expenses                  |     | $                         | 5,454,242 |     |            | 64.1 | % |     | $      | 5,569,778 |     |            | 60.8 | % |     | $        | (115,536 | ) |     |   | (2.1 | )% |

Selling and marketing expenses

Our selling and marketing expenses primarily included commission paid to our sales personnel, advertising expenses and other marketing and promotion related expenses.

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Our selling and marketing expenses decreased
by $175,861 or 4.4% from $3,982,611 for the year ended March 31, 2023 to $3,806,750 for the year ended March 31, 2024. As a percentage
of revenue, our selling expenses accounted for 44.7% and 43.5% of our total revenue for the years ended March 31, 2024 and 2023, respectively.
The decrease in selling and marketing expenses was primarily attributable to (i) $285,036 decrease in commission paid to our salesperson
in portion to decrease in revenue; and offset by (i) $60,184 increase in products testing fee in obtaining product certificates from
the Hong Kong Standards and Testing