Company: WLTH
Filing Date: 2025-12-02
Form Type: S-1/A
Source: 0001628280-25-054592
Chunk: 181

Company: WEALTHFRONT CORP
Filing Date: 2025-12-02
Form: S-1/A
Chunk 181
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 year.

Marketing

| (in thousands, except percentages) |     | 2024 | Three Months Ended July 31, |     | 2025 |       |     | $ Change |        |     | % Change |     |   |     | 2024 | Six Months Ended July 31, |     | 2025 |        |     | $ Change |        |     | % Change |     |   |
|:-----------------------------------|:----|:-----|----------------------------:|:----|:-----|------:|:----|:---------|-------:|:----|:---------|----:|:--|:----|:-----|--------------------------:|:----|:-----|-------:|:----|:---------|-------:|:----|:---------|----:|:--|
| Performance and brand advertising  |     |      |                       6,697 |     |      | 5,139 |     | $        | -1,558 |     |          | -23 | % |     |      |                    12,608 |     |      | 11,904 |     | $        |   -704 |     |          |  -6 | % |
| Client referral costs              |     |      |                       3,415 |     |      | 2,193 |     |          | -1,222 |     |          | -36 | % |     |      |                     6,376 |     |      |  4,159 |     |          | -2,217 |     |          | -35 | % |
| Personnel-related costs            |     |      |                       1,034 |     |      | 1,228 |     |          |    194 |     |          |  19 | % |     |      |                     2,051 |     |      |  2,414 |     |          |    362 |     |          |  18 | % |
| Other marketing                    |     |      |                         248 |     |      |   355 |     |          |    107 |     |          |  43 | % |     |      |                       618 |     |      |    473 |     |          |   -145 |     |          | -23 | % |
| Allocated overhead                 |     |      |                         137 |     |      |   179 |