Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 97

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 97
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 thereunder. While we have specifically identified certain information as being forward-looking in the context of its presentation, we caution you that all statements contained in this Proxy that are not clearly historical in nature, including statements regarding our ability to successfully integrate Alani Nutrition LLC; the strategic investment by and long term partnership with PepsiCo, Inc. (“Pepsi”); anticipated financial performance; management’s plans and objectives for international expansion and future operations globally; the successful development, commercialization, and timing of new products; business prospects; outcomes of regulatory proceedings; market conditions; the current and future market size for existing or new products; any stated or implied outcomes with regards to the foregoing; and other matters are forward-looking. Without limiting the generality of the preceding sentences, any time we use the words “expects,” “intends,” “will,” “anticipates,” “believes,” “confident,” “continue,” “propose,” “seeks,” “could,” “may,” “should,” “estimates,” “forecasts,” “might,” “goals,” “objectives,” “targets,” “planned,” “projects,” and, in each case, their negative or other various or comparable terminology, and similar expressions, we intend to clearly express that the information deals with possible future events and is forward-looking in nature. However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. Particular uncertainties that could cause our actual results to be materially different than those expressed in our forward-looking statements include, without limitation:

| • |     | Our ability to successfully integrate Alani Nu or other businesses that we may acquire; |

| • |     | Our ability to achieve the benefits that we expect to realize as a result of the acquisition of Alani Nu; |

| • |     | The potential negative impact that we could realize as a result of the acquisition of Alani Nu; |

| • |     | Liabilities of Alani Nu that are not known to us; |

| • |     | Our ability to maintain a strong relationship with Pepsi or any of our other distributors; |

| • |     | The impact of the consolidation of retailers, wholesalers and distributors in the industry; |

| • |     | Our reliance on key distributor partnerships; |

| • |     | Our ability to maintain strong relationships with co-packers to manufacture our products; |

| • |     | Our ability to maintain strong relationships with our customers; |

| • |     | Our failure to accurately