Company: EZOO
Filing Date: 2025-05-15
Form Type: 10-K
Source: 0001641172-25-010460
Chunk: 467

Company: Ezagoo Ltd
Filing Date: 2025-05-15
Form: 10-K
Item: Item 1
Chunk 467
---
 to increase as the barriers to enter our market
are low. Increased competition may force us to charge less for our solution, or offer pricing models that are less attractive to us and
decrease our margins. Our principal competitors include companies that offer demand-side platforms that allow advertisers to purchase
inventory directly from advertising exchanges or other third parties and manage their own consumer data, traditional advertising networks
and advertising agencies themselves.

We
also rely predominately on advertising agencies to purchase our solution on behalf of advertisers, and certain of those agencies or agency
holding companies are creating competitive solutions, referred to as agency trading desks. If these agency trading desks are successful
in leveraging their relationships with the advertisers we may be unable to compete even if our solution is more effective. Many agencies
that we work with are also owned by large agency holding companies. For various reasons related to the agencies’ own priorities
or those of their holding companies, they may not recommend our solution, even though it may be more effective, and we may not have the
opportunity to demonstrate our value to advertisers.

Many
current and potential competitors have competitive advantages relative to us, such as longer operating histories, greater name recognition,
larger client bases, greater access to advertising inventory on premium websites and significantly greater financial, technical, sales
and marketing resources. Increased competition may result in reduced pricing for our solution, longer sales cycles or a decrease of our
market share, any of which could negatively affect our revenue and future operating results and our ability to grow our business.

We
have been dependent on short video and digital display advertising. A decrease in the use of display advertising, or our inability to
further penetrate display, mobile, social and video advertising channels would harm our business, growth prospects, operating results
and financial condition.

Historically,
our customers have predominantly used our solution for short video display advertising, and the substantial majority of our revenue is
derived from advertisers, that use our solution for short video display advertising. We expect that digital display advertising will
continue to be a significant channel used by our customers. Recently, the overall demand for our display advertising growth has been
decline. In addition, our failure to achieve market acceptance of our solution for mobile, social and video advertising would harm our
growth prospects, financial condition and results of operations.

We
have historically relied, and expect to continue to rely, on our existing customers for a significant portion of our revenue. The loss
of any of existing customers could significantly harm our business, financial condition and