Company: RAIN
Filing Date: 2025-04-16
Form Type: 10-K
Source: 0001213900-25-032239
Chunk: 11

Company: Rain Enhancement Technologies Holdco, Inc.
Filing Date: 2025-04-16
Form: 10-K
Item: Item 1
Chunk 11
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 be reduced for homeowners in regions
taking active measures to enhance rainfall. The added benefit to such homeowners comes in the form of decarbonization contribution, habitat
expansion and greening.

Governments are a typically
slower sales cycle, however at all levels are capable of including an annual allowance for rainfall generation, which we expect would
be a longstanding budget item once adopted.

Supranational organizations
such as the World Bank and IFC have the ability to commit to sizable programs for improving water reserves, the water table and potable
water (although there can be no assurances that they will do so). Both developed and emerging markets are in need of RWT’s technology
and we anticipate significant traction in this category.

Sales and Marketing 

RWT’s sales activities
focus primarily on rain enhancement services to public clients and commercial markets, as well as water conservation consulting and solutions.
In the future, RWT plans to expand its sales activities to other water generation technologies, such as desalination, wastewater treatment,
water purification, mineral extraction and cloudseeding, among others. Product marketing focuses on identifying the needs and product
requirements of its clients. Product marketing also manages the development of all of its technologies throughout the development cycle
and creates the required marketing materials to assist with the adoption of the technologies to its various client segments.

Principal Factors
Affecting Barriers to Entry & Competitive Landscape 

Barriers to Entry 

There are a number of
barriers to entry in the ionization rainfall generation industry, including, among others: (a) key technical personnel, (b) scientific
expertise to drive development and improvements of technology (including software and machine learning automation), (c) client relationships/contracts,
(d) manufacturing and supply chain efficiencies, (e) key sales & marketing personnel, and (f) brand awareness. Another barrier to
entry involves market expansion, specifically with respect to expanding our services from initial trials into clients including, among
others, commercial clients, land developers and the agricultural sector.

7

Competitive Position 

The operating competitive
landscape has minimal to no brand awareness amongst clients, and is comprised of primarily players in the following categories: (i) mature
industrial/chemicals/wastewater, (ii) cloudseeding startups, (iii) adjacent water startups, and (iv) existing governmental operations.
As with every vibrant pioneering technology ecosystem, several startups in the water technology sector have ceased operating over the
years, however we also expect to see other