Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 221

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 221
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.4 billion. We have invested and expect
to continue to invest in our streaming technology and infrastructure, including developing new ways for Creators and media rights owners
to leverage user profiles and preferences and drive monetization through advertising, pay-per-view, subscription-based offerings and related
e-commerce transactions.

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Metaverse

According to Citigroup’s Metaverse and Money
report published in March 2022, “the total addressable market for the Metaverse could be between $8 trillion and $13 trillion by
2030, with total Metaverse users numbering around 5 billion.” We believe that by investing in our Metaverz ecosystem now, while
the industry is still nascent, will provide us with a lasting competitive advantage and allow us to shape consumer expectations.

Media Rights Expenditure

Spending on media rights continues to be a significant
component of revenues in the sports industry, with rights values appreciating consistently over the past decade. Market constituents include
linear and digital distributors, which acquire sports media rights and broadcast sports content. In 2021, the value of global sports media
rights totaled $55.1 billion, a 1.15% increase from the previous year, according to Sports Business Consulting’s Global Media Report
2022. According to the Business Research Company’s report, the global sports market as a whole is expected to reach $512 billion
in 2023 and grow at a CAGR of 5.2% from 2022. The rise of streaming, increased legalization of sports betting, increased competition from
tech entrants, and continued viewership appeal attribute to the projected growth on the rights price tags. The contract values underpinning
industry revenues are locked-in long-term, offering a high degree of visibility.

Marketing and Licensing

Our market constituents include corporate clients
seeking brand marketing or IP owners looking to license their Brands. According to Licensing International’s survey, global sales
revenue generated from licensed merchandise and services grew to 340.8 billion in 2022, reflecting an 8.02% increase over the $315.5 billion
generated in 2021. The entertainment/character sector remains the leading market share category, accounting for $138.1 billion, or 40.5%
of the total global licensing market. The second largest sector was corporate Brands with $87.6 billion (25.7%). Sports licensing, in
third place, totaled $37.3 billion with an 11%