Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 48

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 48
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 serving in such capacity at the end of 2024 (our "Named Executive Officers").

For 2024, our Named Executive Officers were:

| Name            |     | Position(s)                                                          |
| Amit Gupta      |     | Chief Executive Officer, Director and former Chief Operating Officer |
| Karim Temsamani |     | Former Chief Executive Officer                                       |
| Alexis DeSieno  |     | Chief Financial Officer                                              |
| Nick Lynton     |     | Chief Legal and Privacy Officer                                      |

#### Executive Transition in 2024
Mr. Temsamani, our former Chief Executive Officer, resigned from his position effective as of August 16, 2024. Our Board of Directors appointed Mr. Gupta, our former Chief Operating Officer, as our Chief Executive Officer and principal executive officer, effective August 16, 2024. In connection with his appointment, Mr. Gupta entered into a new offer letter, the terms of which are described below.

#### Executive Summary
Who We Are

We operate a commerce media platform that is designed to make commerce smarter and rewarding for everyone. At the core of our commerce media platform is the financial media network that we run within our partners' digital channels, which includes online and mobile applications (the "Cardlytics platform"). Additionally, we operate an identity resolution platform that utilizes point-of-sale ("POS") data, including product-level purchase data, to enable marketers to perform analytics and targeted loyalty marketing and also measure the impact of their marketing (the "Bridg platform"). The partners for the Cardlytics platform are predominantly financial institutions ("FI partners") that provide us with access to their anonymized purchase data and digital banking customers. The partners for the Bridg platform are predominantly merchants ("merchant data partners") that provide us with access to their POS data, including product-level purchase data. By applying advanced analytics to the purchase data we receive, we make it actionable, helping marketers reach potential buyers at scale and measure the true sales impact of their marketing spend. We have strong relationships with leading marketers across a variety of industries, including everyday spend, specialty retail, restaurant, travel and entertainment.

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Our data capabilities, coupled with our access to customers using our partners' digital channels, enable us to help solve fundamental problems for marketers. Marketers increasingly have access to data on the purchase behavior of their customers in their own stores, websites and loyalty programs. However, they lack insight into their customers' purchase behavior outside of their stores and websites, as well