Company: BLNE
Filing Date: 2025-01-17
Form Type: PRE 14A
Source: 0001493152-25-002779
Chunk: 45

Company: Beeline Holdings, Inc.
Filing Date: 2025-01-17
Form: PRE 14A
Chunk 45
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,           
 customer service capabilities, and spirits segment sales through direct-to-consumer channels. |

| ● | The                                                                                   
 integration will enable Eastside to leverage Beeline’s digital platform to streamline 
 processes and reduce costs.                                                           |

4. Financial Strengthening:

| ● | The                                                                                
 Merger resulted in improved shareholders’ equity and strengthened Eastside’s       
 balance sheet, in addition to the increases in shareholders’ equity resulting from 
 the debt exchange.                                                                 |

| ● | Proceeds                                                                                    
 from the sale of Craft provides additional financial resources to support the growth of the 
 combined company, including the Beeline acquisition.                                        |

5. Market Opportunities:

| ● | Beeline’s                                                                                     
 disruptive mortgage platform capitalizes on growing market opportunities, driven by increased 
 purchase activity, both conventional and Non-qualified mortgage (Non-QM) and anticipated      
 interest rate cuts.                                                                           |

| ● | The                                                                                   
 combined company benefits from Beeline’s platform, which has the potential to outpace 
 competitors in the mortgage origination market.                                       |

6. Growth and Expansion:

| ● | The                                                                                      
 Merger is expected to drive significant growth for both businesses, leveraging Beeline’s 
 innovative technology and market presence.                                               |

| ● | Eastside                                                                                        
 aims to establish a strong franchise in the digital mortgage origination space while continuing 
 to expand its craft spirits portfolio.                                                          |

The Merger between Eastside and Beeline is expected to create a stronger, more diversified company with enhanced financial stability, growth potential, and operational efficiency. While potential risks exist, the Board believes the opportunities for value creation outweigh the challenges, providing significant long-term benefits for shareholders.

Based on the foregoing reasons, the Board determined to approve the Merger between Eastside and Beeline.

Shareholders are reminded that this Proposal 1 relates only to the Merger Share Issuance, and not to any other matters relating to the Merger which closed on October 7, 2024. This Proposal 1 and the other matters being brought before the Special Meeting are not for purposes of approving the Merger, except for the Merger Share Issuance as described herein.

| 38 |

Merger Agreement

On September 4, 2024, Eastside entered into the Merger Agreement with Eastside, East Acquisition Sub, Inc. (the “Merger Sub”) and Beeline. On October 7, 2024, the parties executed Amendment No. 1 to the Merger Agreement and the closing occurred pursuant to the