Company: ABLV
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0001213900-25-034677
Chunk: 96

Company: Able View Global Inc.
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 96
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 consumer preferences, competitive environments and market trends.
Able View helps the brand company articulate the positioning to deliver accurate, attractive and vivid brand message to the target consumers.

Overall brand strategy execution: Able
View typically works out an overall brand strategy which will clearly define the market entry strategy, working plan and expected business
outcome. Once the overall strategy is confirmed by the brand company, each business unit of the brand management team will work out respective
implementation plans including marketing, sales, supply chain operation and risk management. The Company’s budget team will also
rely on this overall brand strategy and related product and marketing plans. Usually, Able View will generate brand strategies covering
1~3 years’ time scale.

Omni-Channel Operation

Able View’s omni-channel capabilities cover
the entire range of (1) massive, horizontal, logistics-driven online marketplaces, such as Tmall. com and JD. com; (2) specialized, vertical
online marketplaces for the more purposeful consumers, such as Ali Health and Vipshop; (3) social, interactive E-commerce platforms such
Douyin, Kuaishou, Xiaohongshu and WeChat (through its Moments which is like Facebook status and its Mini-Program apps); and (4) a wide
variety of online and offline independent sellers, such as Watsons. The Company also maintains brick-and-mortar sales channels such as
shopping mall counters and beauty chain stores including KKV and Harmay. The Company also operates several flagship e-commerce stores
under its own name on mainstream horizontal marketplaces which directly sell goods to consumers. Able View believes a full omni-channel
coverage will optimize and adopt fitted channel portfolios tailored to the different lifecycle stages of each brand and product. During
implementation, Able View adapts brand and distribution strategies to complex and evolving market conditions through flexible and data-driven
real time decisions. Able View can also provide and implement cross-channel marketing plans with unified brand and product image across
diverse channels and marketplaces. The Company’s online traffic operations and digital marketing campaigns benefit multiple distribution
channels at once, creating cross-channel synergies and economies of scope.

Online flagship e-stores: Able View operates
16 online flagship e-stores on mainstream horizontal marketplaces such as Tmall, Pinduoduo and JD. com. All the e-stores are established
and operated by request and permission from brand companies, and owned by Able View or its subsidiaries. Able View uses brand names and