Company: DDC
Filing Date: 2025-05-15
Form Type: 20-F
Source: 0001213900-25-043916
Chunk: 95

Company: DDC Enterprise Ltd
Filing Date: 2025-05-15
Form: 20-F
Item: Item 4
Chunk 95
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Item 4. Information on the Company

4. A. History and Development of the Company

We are a food innovator with
leading content driven (i. e. using content to reach and engage target customers) consumer brands offering easy, convenient RTH, RTC, RTE
and plant-based meal products (i. e. meal products consisting largely or solely of vegetables, fruits, grains and other foods derived
from plant-based protein, rather than animal protein) while promoting healthier lifestyle choices to our predominately Millennial
and Generation Z (“ GenZ”) customer-base. We are also engaged in the provision of advertising services.

We were founded in Hong Kong
in 2012 by Ms. Norma Ka Yin Chu, a highly regarded entrepreneur and a true cooking enthusiast, as an online platform which distributed
food recipes and culinary content. Subsequently, we further expanded our business to provide advertising services to brands that wish
to place advertisements on our platform or video content. In 2015, we entered the Mainland China market through the establishment of DDC
Shanghai to engage in technology development of computer software, food circulation and advertising production in China. In 2017, we started
expanded our business from content creation to content commerce. Later in 2019, we extended our business
to include
the production and sale of, among others, own-branded RTH, RTC convenient meal solution products.

As of December 31, 2024, our main product categories include (i) own-branded RTH
products - typically semi-cooked meals with some but minimal preparation required ahead of serving, (ii) own-branded RTC
products - ready to be consumed within 8 to 15 minutes with some additional cooking preparation, (iii) own-branded RTE
products - typically pre -cooked meals that are ready to serve with minimal level of additional preparation, which includes
our plant-based meal products localized for the palate of an Asian consumer, and (iv) private label products (i. e. third-party branded
food products).

4. B. Business Overview

Our omni-channel (online
and offline) sales, end-to-end (“ E2E”) product development and distribution strategy, and data analytics capabilities
enable us to successfully identify, assess, and pivot to cater to changing consumer preferences and trends across multiple customer segments
and price-points. From a product distribution standpoint, we have created a network of direct-to-customer (“ D2C”), retailer,
and wholesaler sale