Company: GAME
Filing Date: 2025-08-14
Form Type: 10-Q
Source: 0001641172-25-023972
Chunk: 211

Company: GameSquare Holdings, Inc.
Filing Date: 2025-08-14
Form: 10-Q
Item: Part I, Item 8
Chunk 211
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 lifestyle marketing agency, Code Red, a UK based esports talent agency, FaZe, a
lifestyle and media platform rooted in gaming and youth culture whose premium brand, talent network, and large audience can be monetized
across a variety of products and services, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer
products business, Frankly Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer
marketing platform.

GameSquare
Holdings, Inc. (formerly Engine Gaming and Media, Inc.), (NASDAQ: GAME) completed its plan of arrangement (the “Arrangement”)
with GameSquare Esports Inc. (“GSQ”) on April 11, 2023, resulting in the Company acquiring all the issued and outstanding
securities of GSQ. At completion of the Arrangement Engine Gaming and Media, Inc. changed its name to GameSquare Holdings Inc.

GameSquare is also leveraging sophisticated
crypto infrastructure to generate digital asset yield. GameSquare has partnered with Dialetic, a
leading crypto-native asset manager, to implement an Ethereum (“ETH”) based treasury strategy. GameSquare’s ETH-focused
yield generation strategy is built on top of Dialectic’s proprietary platform Medici, which applies machine learning models, automated
optimization, and multi-layered risk controls to generate returns. GameSquare’s Board has approved an ETH allocation of up to $250
million, based on staged investments over time, while keeping adequate working capital for the operating business. To date, GameSquare
has purchased, directly and indirectly, over $60 million ETH and NFT to support broader growth initiatives across the Company’s
platform.

Brands

FaZe Esports

FaZe
Esports a digitally native lifestyle and media brand founded and rooted in gaming and youth culture. FaZe Esports is at the
forefront of the global creator economy, which is an industry centered around innovative digital content development fueled by
social media influencers, creators and businesses who monetize their content online. With a leading digital content platform created
for and by Generation Z and Millennials, FaZe Esports has established a highly engaged and growing global fanbase. FaZe Esports
produces merchandise, consumer products, and create advertising and sponsorship programs for leading national brands. FaZe Esports
has several revenue streams including brand sponsorships, consumer products, and Esports.

Zoned

Zoned
Gaming is a marketing agency dedicated to bridging the