Company: BLNE
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004793
Chunk: 1

Company: Beeline Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 1
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 of the Company.

Subsequent to the execution of the Debt Exchange Agreement,
the Company organized Spirits and assigned the Company’s business of manufacturing and marketing spirits to Spirits, which manufactures,
acquires, blends, bottles, imports, markets and sells a wide variety of alcoholic beverages. Spirits’ brands span several alcoholic
beverage categories, including whiskey, vodka, rum, and tequila. Spirits sells products on a wholesale basis to distributors in open states
and through brokers in control states.

Our business fundamentally changed on October 7, 2024,
when we acquired Old Beeline and simultaneously sold our craft business which was our largest business and a large minority ownership
interest in Spirits. The Company’s business lines entail the following: (1) Beeline Financial Holdings, Inc., a wholly-owned subsidiary
which in turn owns subsidiaries which operate as a fintech mortgage lender and title provider and (2) Spirits in which the Company owns
53%. Following shareholder approval, we changed our name from our former name of Eastside Distilling, Inc. to Beeline Holdings, Inc.,
and appointed Nicholas Liuzza, Jr., Old Beeline’s Chief Executive Officer, as the Company’s Chief Executive Officer, in the
furtherance of our shifted focus towards the Beeline business. In addition, Geoffrey Gwin, Stephanie Kilkenny and Robert Grammen resigned
as directors and Mr. Gwin resigned as Chief Executive Officer of the Company, and Nicholas Liuzza, Jr. and Stephen Romano were appointed
as directors to fill two vacancies on the Board of Directors, following which there is one vacancy existing on the Board of Directors.
Geoffrey Gwin was also appointed as Chief Executive Officer of Spirits. The following are descriptions of each of our new Beeline business
and our legacy Spirits business.

Beeline’s Business

Beeline Overview and History

Beeline is a fintech mortgage lender and title provider
transforming the home loan process into a shorter, easier path than conventional mortgage lending for millions of Americans seeking a
digital experience. Beeline has built a proprietary mortgage and title platform leveraging advanced technical tools with sophisticated
language learning models and combining an appropriate amount of human interaction to create a better outcome for mortgage borrowers. Beeline
was founded in 2019 with principal offices located in Providence, Rhode Island. An Australian subsidiary has offices in Burleigh Heads,
Australia. Beeline also has executive office suites in three locations in the United States.

Beeline’s business model is focused on providing
an efficient process for consumers