Company: ASB
Filing Date: 2025-12-30
Form Type: S-4
Source: 0001193125-25-337086
Chunk: 200

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-12-30
Form: S-4
Chunk 200
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 between investors and management of Parent, (ii) a customary roadshow or other marketing activity that requires members of the management of Parent to be out of the
office for two (2) business days or more or group meetings or calls between investors and management of Parent or (iii) any other substantial marketing effort by the underwriters over a period of at least forty-eight (48) hours

“” has the meaning set forth in Section 2.03.

“” means the prospectus (including any preliminary prospectus and any final prospectus) included in any Registration Statement,
as amended or supplemented by any free writing prospectus, whether or not required to be filed with the SEC, prospectus supplement with respect to the terms of the offering of any portion of the Registrable Securities covered by the Registration
Statement and by all other amendments and supplements to the prospectus, and all material incorporated by reference in such prospectus.

“” has the meaning set forth in Section 2.06(a)(viii).

“” means the Covered Shares Beneficially Owned by a Shareholder at any time in accordance with the terms and
conditions of the Agreement; , , that any such Covered Shares

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shall cease to be Registrable Securities if and when (x) they have been effectively registered under the Securities Act and disposed of in accordance with an effective Registration Statement
covering it or (y) in the case of Covered Shares held by a Shareholder who is not an affiliate (as such term is defined in Rule 12b-2 under the Exchange Act) of Parent, they may immediately be sold under
Rule 144 (or any similar provision then in force) under the Securities Act without any volume or manner of sale restrictions.

“” means any registration statement of Parent that covers Registrable Securities pursuant to the provisions of this Agreement, including the Prospectus, amendments and supplements to such registration statement, including pre- and post-effective amendments, and all exhibits and all material incorporated by reference in such registration statement.

“” means Rule 144 promulgated under the Securities Act or any similar rule or regulation hereafter adopted by the SEC having
substantially the same effect as such rule.

“” means each Shareholder as defined in the Agreement and such
Shareholder’s Permitted Transferees.

“” has the meaning set forth in Section 2.11(b).

“” means an Automatic Shelf Registration Statement or a 415 Shelf Registration Statement.

“” has the meaning set forth in Section