Company: SKLZ
Filing Date: 2025-11-06
Form Type: 10-K
Source: 0001801661-25-000050
Chunk: 112

Company: Skillz Inc.
Filing Date: 2025-11-06
Form: 10-K
Item: Item 7
Chunk 112
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 over the air. We ingest and analyze hundreds of data points from each game play session, enhancing our data-driven algorithms and LiveOps systems. Moreover, we have developed a platform enabling fun, fair and meaningful competitive gameplay.

The following supplemental financial information table summarizes key operating metrics for the years ended December 31, 2024 and 2023. These metrics are utilized by management and the Board to evaluate the operating performance of the Company and are key factors that directly impact the Company’s revenue, costs and liquidity. Accordingly, we believe that they provide helpful supplemental information to investors in evaluating our operating results.

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TABLE OF CONTENTS

Year Ended December 31,20242023Gross marketplace volume (“GMV”) (000s)(1)$608,248 $963,580 Paying monthly active users (“PMAUs”) (000s)(2)118 179 Monthly active users (“MAUs”) (000s)(3)816 1,045 Average GMV per paying monthly active user(4)$429.6 $448.8 Average GMV per monthly active user(5)$62.1 $76.9 Average revenue per paying monthly active user (“ARPPU”)(6)$66.6 $70.0 Average revenue per monthly active user (“ARPU”)(7)$9.6 $11.9 Paying MAU to MAU ratio14 %17 %Average end-user incentives, included as sales and marketing expense, per paying active user(8)$25.94 $30.09 Average end-user incentives, included as sales and marketing expenses, per playing active user(9)$3.76 $5.15 

(1)    “GMV” or “Gross Marketplace Volume” represents the total entry fees paid by users for contests hosted on Skillz’s platform. Total entry fees include entry fees paid by end-users using cash deposits, prior winnings from end-users’ accounts that have not been withdrawn and end-user incentives used to enter paid entry fee contests.

(2)    “Paying Monthly Active Users” or “PMAUs” represent the number of end-users who entered into a paid contest hosted on Skillz’s platform at least once in a month, averaged over each month in the period.

(3)    “Monthly Active Users” or “MAUs” represent the number of playing end-users who entered into a paid or free contest hosted on our platform at