Company: WIT
Filing Date: 2025-05-22
Form Type: 20-F
Source: 0000950170-25-076303
Chunk: 63

Company: WIPRO LTD
Filing Date: 2025-05-22
Form: 20-F
Item: Item 4
Chunk 63
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’ businesses, leveraging latest technologies and innovations.
Through AI-powered, consulting-led solutions, we help our clients transform their businesses to drive better efficiencies and generate new growth opportunities. Our success as trusted partners to our clients is dependent on:
1.Unrelenting focus on our clients’ ambitions: Our sales teams seek to understand our clients’ most consequential challenges and help them overcome them in ways that go beyond what they imagined for themselves. This includes orchestrating across Wipro and our ecosystem of partners to create futuristic solutions with clear business outcomes.
2.Infusing AI into every part of our organization and processes and solutioning for clients:  We have infused AI into every solution, tool, and process across the Company. Our ai360 strategy is at the very core of how we aim to transform our own—as well as our clients’—business and change the game through AI-powered, industry and cross-industry solutions.
3.Delivering added value through an ecosystem of partnerships: We have strategic partnerships with some of the world's most respected technology companies, such as AWS, Google, Microsoft, Salesforce, and SAP, which allow us to stay ahead of market changes, train and develop our people on the latest emerging technologies leveraged by these partners, and bring to market unique solutions that support our clients’ biggest ambitions.
4.Investing in the future of tech innovation: Through our venture arm, Wipro Ventures, we identify and invest in high-potential early-stage start-ups that are at the forefront of technological innovation and allow us to deliver differentiated value to clients. The Wipro Ventures team connects us to a global ecosystem of startups working on disruptive technologies, enabling Wipro’s clients to access the latest innovations.
Our marketing team complements our sales teams across the sales funnel by increasing market awareness, creating interest in our solutions and offerings, improving consideration by clients, analysts, and partners, and improving win rates in large and midsize deals.
All the activities carried out through marketing are aimed at expanding and serving our market, including growing our customer base, solidifying our relationships, and enhancing our brand and reputation.

IT Services Competition
The market for IT services is competitive and rapidly changing. Our competitors in this market include global consulting firms, IT services companies, and local, and niche services providers.
The following factors differentiate us from our competition:
•Our ability to “orchestrate value” for our clients through our portfolio of holistic solutions that bring together our deep industry knowledge, technology expertise, hyper-scaler capabilities, and best of breed ecosystem partners and start-ups,