Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 1244

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 6
Chunk 1244
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 of Total  
    $  
    % 
  
    Stran  
    $72,712  
     88.0% 
    $76,000  
     100% 
    $(3,288) 
     (4.3)%
  
    SLS  
     9,942  
     12.0% 
     —  
     —% 
     9,942  
     100.0%
  
    Total sales  
    $82,654  
     100.0% 
    $76,000  
     100% 
    $6,654  
     8.8%

Our total
sales increased 8.8% to approximately $82.7 million
for the year ended December 31, 2024, from approximately $76.0 million
for the year ended December 31, 2023. Sales by our Stran segment decreased to
approximately $72.7 million for the year ended December 31, 2024 from approximately $76.0 million for the year ended December 31,
2023. Sales by our SLS segment (which consists of the former Gander Group business) increased to
approximately $9.9 million for the year ended December 31, 2024 from $0 for the year ended December 31, 2023. For the Stran segment,
the decrease in sales was primarily due to lower spending from new and existing clients. For the SLS segment, the increase in sales was
due to the acquisition of the Gander Group Assets in August 2024.

Cost
of Sales

Cost of sales by segment and in total were as
follows (in thousands):

    Year Ended  
       
    Year Ended  
       
    Increase / (Decrease) 

      12/31/2024  
    % of Total  
      12/31/2023  
    % of Total  
    $  
    % 

    Stran 
    $48,970  
     86.2% 
    $51,148  
     100.0% 
    $(2,178) 
     (4.3)%
  
    SLS 
     7,871  
     13.8% 
     —  
     —% 
     7,871