Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 73

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 73
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24 (grant date of November 1, 2023) and the FY25-27 Y1AOIM PSUs were granted during FY25 (grant date of November 6, 2024), but the Committee established the applicable performance objectives for such awards during FY25 (on November 6, 2024). Equity award grant values are converted into RSUs and target PSUs using the closing stock price on the date of grant. (2) Reflects potential cash award payouts under the AIP. Thresholds are based on financial measures only (no threshold for Strategic Initiatives). See “ Compensation Discussion and Analysis — FY25 Executive Compensation Program — Annual Incentive ” of this Proxy Statement for more details. FY25 AIP payouts are shown in the “ Summary Compensation Table ” of this Proxy Statement under “ Non-Equity Incentive Plan Compensation ”.

| SALLYBEAUTY HOLDINGS, INC. | 75 | 2025 Proxy Statement |

Reflects potential payouts of the PSUs described in footnote (1), in each case under the 2019 Omnibus Incentive Plan. See “ Compensation Discussion and Analysis — FY25 Executive Compensation Program — Long-Term Incentives ” and footnotes 2 and 3 in the “ Summary Compensation Table ” of this Proxy Statement for more details.

Reflects RSUs granted in FY25, in each case under the 2019 Omnibus Plan. The restrictions upon these awards lapse ratably over three years. See “ Compensation Discussion and Analysis — FY25 Executive Compensation Program — Long-Term Incentives ” of this Proxy Statement for more details.

Reflects a grant date fair value of $13.22 per RSU (granted on November 6, 2024), $17.87 per rTSR PSU (granted on November 6, 2024), $13.22 per Y1AOIM PSU (granted on November 6, 2024 - performance objectives established on November 6, 2024), $13.22 per Y2AOIM PSU (granted on November 1, 2023 - performance objectives established on November 6, 2024)) and $13.22 per Y3AOIM PSU (granted on November 2, 2022 - performance objectives established on November 6, 2024).

| SALLYBEAUTY HOLDINGS, INC. | 76 | 2025 Proxy Statement |

Outstanding Equity Awards at 2025