Company: IPST
Filing Date: 2025-01-27
Form Type: S-1
Source: 0001213900-25-006695
Chunk: 14

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-01-27
Form: S-1
Chunk 14
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 Growing on our successful launch of the Army Special Operations Salute, our D-Day 80th                         
 Anniversary edition, our most recent War Dogs bourbon, and adding new versions for other branches of the military, first responders,     
 and military special events, we expect that our Salute Series line of spirits will be an important part of our accelerating reach        
 with consumers. We believe the future addition to our online sales platform of a feature allowing customers to purchase our products     
 using bitcoin as a form of payment will further drive attention and focus on our products and brands and expose us to new customers.     |

5

| ● | Grow Our Principal Product Lines Through High-Volume Distribution.                                                                     
 By leveraging the data we collect from our DtC sales, we plan to continue to produce and sell innovative, premium-branded products     
 through our primary channels of distribution. These channels consist of wholesale distribution to retail establishments such as retail 
 supermarkets, liquor stores, state liquor stores (in control states), hotels, casinos, bars, and restaurants.                          |

| ● | Grow the TBN model. One of our primary focus areas                                                                                            
 is the expansion of the TBN to create a national network of tribal spirits production and retail operation locations in or around tribal      
 casinos and high-foot-traffic entertainment districts on tribal lands. We believe these operations will benefit from the fact that, as        
 sovereign nations, tribes are exempt from a variety of state and local zoning and construction codes and can collect and keep state and       
 local excise and sales taxes on the products they produce and sell on tribal lands, along with distributing products to their own properties. |

| ● | Continue to Innovate New Products. We plan to                                                                                               
 continue to employ a synergistic process of rapid development and testing of new products through DtC sales, sampling in our company-owned  
 distilleries and tasting rooms, and, in collaboration with the TBN, selling products to consumers in our Heritage-branded TBN distilleries. 
 Once we obtain positive feedback on a new product, we can then launch it for sale directly to consumers via the internet to generate        
 revenue and collect more data from consumers across the country. With new data in hand, we can make decisions with our wholesale partners   
 on which products should be taken to the wholesale market. This direct-to-consumer launch model is a strategy we have utilized since        
 our inception. It has been an important part of our ability to launch, test, re-formulate, and re-launch products that have subsequently    
 proven to be appealing