Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 54

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 4
Chunk 54
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 industry best practices to collect data ethically and effectively, uniquely position us to enter
the ADCL Market.

We believe that the key drivers
of our business growth are based on:

  Enterprise Customers Seek a Full End-to-End Solution: which includes providing a full data set                                           

  Increasing Growth in Data-Backed Decision Making: The growing importance of accurate, and  

  Increasing Use of AI-based Data Optimization: Data collection and labeling plays an increasingly                                              

  Increasing Use of Complex Forms of Digital Marketing; Particularly through social media, requires  

The ADCL Market is an inherent
evolution for the growth of our business where we look forward to:

  Leveraging on our key strengths in the IPPN business (i.e. stable global network presence, pinpoint accuracy,                               

  Growing our revenue base both outwards (i.e. cross-sale of ADCL Service Package to existing IPPN customers)                              

  Improving overall margin growth, resulting from the sale of DSLs which (once created for one client) can  

Below is the complete stack
of solutions and service offering that we intend to provide in the ADCL Market, along with our current offering in the IPPN market.

Our Unique Value Proposition in the ADCL Market

We believe that once we have
completed development of our ADCL Service Package (i. e., our DCS, our DSL and our DSL Insights & Analysis solutions and service offerings),
we will be uniquely positioned as one of the only vendors offering a full end-to-end solution, combining IPPN and ADCL and grow into a
market leader in the ADCL Market.

We plan to sell our ADCL solutions
using the following models:

  Data Collector based pricing – where the                                                                                                    

  Data Records based Service Packages – customer                                                                                             

We aim to be a leading global
vendor of data collection and analysis. We currently have a footprint in almost every major geographical region in the world, including
North, South and Central America, Europe, Southeast Asia, the Middle East and Africa. We continue to develop our plug and play Data Collection
offering as we have witnessed that rather than developing their own Application Programming Interfaces, or APIs, existing and new customers
prefer to rely on our technology, experience and know how to direct them in their strategy for collecting data. Our Strategy spans the
following:

  o       Upsizing our IPPN Solutions packages to existing customers,  

  o       Cross-selling our ADSL service package (including DCS, DSL  

  o