Company: BBD
Filing Date: 2025-10-30
Form Type: 6-K
Source: 0001292814-25-003701
Chunk: 38

Company: BANK BRADESCO
Filing Date: 2025-10-30
Form: 6-K
Chunk 38
---
 and problem-solving solutions, strengthening loyalty. In this
context, Bradesco reaffirms its leadership in innovation and customer experience with the launch of the first Disney Credit Card, the
result of an unprecedented partnership with The Walt Disney Company. Integrated with the Bradesco App, the card offers a simple and fast
application, free Disney+ subscription, access to the Journey of Dreams Platform, as well as complete planning of the trip and intuitive
integration with the website. The client also participates in the Bradesco Disney Loyalty Program, which converts purchases into points
for exchange for licensed products. This initiative reinforces Bradesco’s strategy of connecting technology, entertainment and financial
services in a unique digital journey, expanding the value proposition and generating loyalty. Expanding this innovation journey, Bradesco
launched the Digital Platform PJ Bradesco Empresas e Negócios (Companies & Business), a solution built on cloud architecture
based on APIs and microservices, ensuring agility, scalability and continuous evolution. The client journey was redesigned with 100% digital
account opening, access by facial biometrics and hybrid customer service, combining generative AI and specialized human support. We expanded
the offer of credit with Pronampe and Procred products, allowing simulation and loan application directly on the platform. In addition,
Bradesco has consolidated itself as one of the main payment initiators in the Open Finance ecosystem, promoting innovative solutions aimed
at improving the customer experience. Among the most relevant advances is the implementation of the journey without redirection, now also
available to Corporate clients. With this functionality, the client performs transfers of resources between financial institutions without
leaving the environment of the Bradesco App. By eliminating steps that previously generated friction and abandonment, Bradesco offers
a more fluid, safe and integrated navigation, reinforcing its commitment to digital excellence and customer-centricity. Bradesco | Economic
and Financial Analysis Report 31 NPS NPS | 3Q25 vs. 3Q24 Bank Overdraft Pix Investments +4 p.p. +6 p.p. +6 p.p. +5 p.p. Bradesco is constantly
evolving through concrete initiatives and attitudes. We listen to who really matters: the client. And this listening is not just once.
It is continuous, strategic and deeply transformative. Engagement in this journey is complete. Leadership goes far beyond monitoring this
movement - it participates, provokes, drives, and stimulates. It creates spaces for dialog, stimulates protagonism and ensures