Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 2

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 2
---
 THE FOLLOWING METHODS TO VOTE IN ADVANCE OF THE

ANNUAL MEETING OF SHAREHOLDERS, NO LATER THAN 11:59 P.M. ET ON APRIL 28, 2025:

BY INTERNET - www.proxyvote.com.

BY TELEPHONE AT 1-800-690-6903.

IF YOU DO NOT VOTE BY INTERNET OR TELEPHONE, YOU ARE URGED TO SIGN, DATE, AND PROMPTLY

RETURN YOUR PROXY SO THAT YOUR SHARES MAY BE VOTED IN ACCORDANCE WITH YOUR WISHES

AND TO HELP ENSURE THE PRESENCE OF A QUORUM AT THE MEETING. REGARDLESS OF THE

NUMBER OF SHARES YOU HOLD, THE PROMPT RETURN OF YOUR SIGNED PROXY OR YOUR PROMPT

VOTE BY INTERNET OR TELEPHONE WILL AID ASSOCIATED BANC-CORP BY REDUCING THE EXPENSE

OF ADDITIONAL PROXY SOLICITATION. THE GIVING OF YOUR PROXY DOES NOT AFFECT YOUR

RIGHT TO VOTE IF YOU ATTEND THE MEETING VIRTUALLY.

Randall J. Erickson

Executive Vice President,

General Counsel &

Corporate Secretary

Green Bay, Wisconsin

March 17, 2025

TABLE OF CONTENTS

| GENERAL INFORMATION                                                                         |  1 |
| PROPOSAL 1: ELECTION OF DIRECTORS                                                           |  4 |
| NOMINEES FOR ELECTION TO OUR BOARD                                                          |  4 |
| DIRECTOR QUALIFICATIONS                                                                     |  9 |
| BOARD EXPERIENCE AND COMPETENCIES                                                           |  9 |
| BOARD SELF-ASSESSMENT PROCESSES                                                             | 10 |
| DIRECTOR SKILLS AND EXPERIENCE MATRIX                                                       | 11 |
| RECOMMENDATION OF THE BOARD OF DIRECTORS                                                    | 12 |
| AFFIRMATIVE DETERMINATIONS REGARDING DIRECTOR INDEPENDENCE                                  | 12 |
| INFORMATION ABOUT THE BOARD OF DIRECTORS                                                    | 13 |
| BOARD COMMITTEES AND MEETING ATTENDANCE                                                     | 13 |
| SEPARATION OF BOARD CHAIRMAN AND CEO                                                        | 15 |
| DIRECTOR NOMINEE RECOMMENDATIONS                                                            | 15 |
| COMMUNICATIONS BETWEEN SHAREHOLDERS, INTERESTED PARTIES AND THE BOARD                       | 15 |
| COMPENSATION AND BENEFITS COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION                    | 15 |
| STOCK OWNERS