Company: LSEB
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001199835-25-000233
Chunk: 15

Company: LSEB Creative Corp.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 1
Chunk 15
---
and sales via digital platforms. Although Amaio swimwear utilizes strong, brand-focused visual content on their social media platforms,
it is clear by their number of followers that these platforms do not have high conversion rates. With only 19.8K followers on Instagram,
Amaio may want to consider social media growth strategies to increase traffic and conversion rates, as well as brand recognition.

ERES
Paris

Analysis

ERES
Paris was founded in the late 1960’s when Irène Leroux made the courageous decision to carry swimsuits year-round after
haven taken over her parent’s sport shop. Along with offering this commodity year-round, the company became a leader in the industry
through their early adoption of Lycra and introduction of “mix-and-match” swimwear sets, which allowed women to better personalize
their fit and look. The brand focuses on offering exceptional quality goods in simplistic silhouettes that complement the female body,
which has positioned them as a staple swimwear retailer in the industry.

Chanel
Groupe acquired ERES Paris in 1996, which was a fitting partnership, as the two brands gained popularity from their timeless, polished,
feminine looks. Unlike Chanel, who continues to incorporate innovative fashion items into their assortment, ERES strictly focuses on
simplistic designs and refrains from offering fashion items. This narrow assortment results in a missed market amongst women looking
for statement swimwear.

ERES
practices vertical integration, which allows the company to avoid additional surcharges and fees related to manufacturing, duties, freight,
etc. The company currently offers lingerie loungewear, and accessories in addition to swimwear. It’s likely that ERES will look
to expand their product category offering in future to gain additional business and customers. As a result of being vertically integrated,
introducing new commodities could result in the hire of an additional specialized team, or sourcing new supplier with little to know
previously stablished relationships.

14

Orlebar
Brown – Men’s Line

Analysis

Notable
for bringing the concept of tailored clothing to men’s swimwear, Orlebar Brown is a staple in the industry. As the first brand
of their kind, the company was able to quickly gain a customer following. But it is their consistency in product quality and customer
focus that has allowed them to obtain the robust level customer loyalty they have to this day. The company is most widely known for their
quirky “Snap Short”, which is a featured photograph printed swim