Company: DJTWW
Filing Date: 2025-02-14
Form Type: 424B3
Source: 0001140361-25-004848
Chunk: 63

Company: Trump Media & Technology Group Corp.
Filing Date: 2025-02-14
Form: 424B3
Chunk 63
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 experience managing a large global business operation, so TMTG’s Management Team may not be able to manage such growth effectively. To effectively manage TMTG’s growth, TMTG must continue to improve TMTG’s operational, financial, and management processes and systems and to effectively expand, train, and manage TMTG’s employee base. As TMTG’s organization continues to grow, and TMTG is required to implement more complex organizational management structures, TMTG may find it increasingly difficult to maintain the benefits of TMTG’s corporate culture, including TMTG’s ability to quickly develop and launch new and innovative products. This could negatively affect TMTG’s business performance. TMTG faces significant competition for advertiser spend. TMTG’s revenue has initially been generated through ads on Truth Social, and TMTG aims to generate revenue via advertising on Truth+. Therefore, in order to grow TMTG’s revenue and improve TMTG’s operating results, TMTG aims to compete successfully with online and mobile businesses, including streaming services. TMTG believes that its ability to compete effectively for advertiser spend depends upon many factors both within and beyond TMTG’s control, including:

| • | the size and composition of TMTG’s user base relative to those of TMTG’s competitors; |

| • | TMTG’s ad targeting capabilities, and those of TMTG’s competitors; |

| • | the timing and market acceptance of TMTG’s advertising services, and those of TMTG’s competitors; |

| • | the propensity of advertisers to support free speech-focused platforms like Truth Social and Truth+; |

| • | TMTG’s marketing and selling efforts, and those of TMTG’s competitors; |

| • | the pricing for TMTG’s products relative to the advertising products and services of TMTG’s competitors; |

| • | the return TMTG’s advertisers receive from TMTG’s advertising services, and those of TMTG’s competitors; |

| • | TMTG’s reputation and the strength of TMTG’s brand relative to TMTG’s competitors; |

| • | the engagement of TMTG’s users with TMTG’s products; |

| • | TMTG’s ability to monetize Truth Social and Truth+, including TMTG’s ability to successfully monetize mobile usage; |

| • | TMTG’s customer service and support efforts; |

| • | TMTG’s ability