Company: MFON
Filing Date: 2025-06-06
Form Type: 10-Q
Source: 0001641172-25-014006
Chunk: 35

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-06-06
Form: 10-Q
Item: Part I, Item 1
Chunk 35
---
 asset or paid to transfer a liability in an orderly transaction between market participants.
As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in
pricing an asset or liability. As a basis for considering such assumptions, the authoritative guidance establishes a three-tier value
hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in
active markets; (Level 2) inputs other than the quoted prices in active markets that are observable either directly or indirectly; and
(Level 3) unobservable inputs in which there is little or no market data, which requires us to develop our own assumptions. This hierarchy
requires companies to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair
value. On a recurring basis, we measure certain financial assets and liabilities at fair value.

The following table presents assets that are measured
and recognized at fair value as of March 31, 2025 on a recurring and non-recurring basis:

 Schedule of Fair Value Measurements Recurring and Nonrecurring

    Description 
    Level 1  
    Level 2  
    Level 3  
    Gains (Losses) 
  
    Goodwill (non-recurring) 
    $—  
    $—  
    $—  
    $— 
  
    Intangibles, net (non-recurring) 
    $—  
    $—  
    $53,878  
    $— 

The following table presents assets that are measured
and recognized at fair value as of December 31, 2024 on a recurring and non-recurring basis:

    Description 
    Level 1  
    Level 2  
    Level 3  
    Gains (Losses) 
  
    Goodwill (non-recurring) 
    $—  
    $—  
    $—  
    $— 
  
    Intangibles, net (non-recurring) 
    $—  
    $—  
    $55,689  
    $— 

10. Commitments and Contingencies

Litigation

As of the date of this report, the company has
one pending legal proceeding related to alleged violations of the TCPA (Telephone Consumer Protection Act) Violation. This
proceeding is a putative class action complaint alleging that Defendant