Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 13

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 13
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 would be ineffective. As such, regardless of how effective our products might be, there is a risk that
the general public might deem our products to be unnecessary and will not be drawn to download and use the application.

Users may not want to change the way that
they send messages and therefore would not be interested in our products.

Our success is dependent in part on users altering
their behavior and changing the way that they send text messages. Although the application is fully integrated with iMessage, the application
requires the user to send the message through a separate text bar, which is located below the ordinary iMessage bar. Even if users have
downloaded the application, it is possible that users will bypass this option when they go to send a text message. In addition, our user
experience may not be received positively, as some users might find it inconvenient to have two text bars appearing on the screen at
the same time when they go to send a text message. The iMessage integration figure does not currently allow a user to remove the iMessage
bar so that only the application’s bar appears and it is doubtful that Apple would ever allow such a feature. Moreover, because
both text bars are displayed on the screen at the same time, users may inadvertently send a private message through iMessage that they
intended to send through the application, thereby defeating the data protection and privacy benefits that the application offers. If
users do not adapt to seeing and typing messages with two texts bars displayed, our user retention may suffer.

The characteristics of the application,
including but not limited to privacy and encryption, may be exploited to facilitate illegal activity; if any of our users do so or are
alleged to have done so, it could adversely affect us and generate negative perception of our products in the marketplace.

For all of the same reasons that our products
are attractive to the general public, the privacy, data protection and encryption features could appeal to persons and groups engaged
in illegal activities due to the ability of the application to delete messages from a recipient’s phone. In this context, the application
may be used to facilitate both illegal activity and the destruction of evidence, which could potentially draw scrutiny from regulators.
In addition, the application could develop a stigma that it is associated with illegal activity and deter certain people from communicating
through the application.

Negative publicity could adversely affect
our reputation, our business, and our operating results.

Negative publicity about our company, including
about the quality and reliability of our products, content shared by users