Company: TGE
Filing Date: 2025-03-21
Form Type: DRS/A
Source: 0001013762-25-001106
Chunk: 314

Company: Generation Essentials Group
Filing Date: 2025-03-21
Form: DRS/A
Chunk 314
---
 central library. Our franchisees also contribute to our library content they own for the use of other publishers for a fee. Our franchisees are subject to the same set of editorial principles and guidelines as our central and regional editorial teams. Our central and regional editorial teams also hold regular discussions with franchisees and review editorial quality of their titles to ensure compliance with guidelines and consistency. Provided that the publication complies with our printing and editorial standards, our franchisees select and work with their own suppliers and printers for production and distribution. Franchisees typically pay us a fixed amount of licensing fees annually and are also required to share a certain percentage of their revenues with us if the revenues hit a pre -determinedtarget. Advertising We provide customary sale of advertising spaces in our printed publications. We also offer a variety of digital advertising products and services, from traditional digital display advertisements and performance marketing arrangements to new advertising products and services developed in response to evolving digital advertising trends, allowing advertisers to target users based on intent. With an audience of millions who are highly engaged online and offline and backed by our technology architecture, we are able to gain invaluable cross -platforminsights into their preferences which we believe is a key competitive advantage for us to create customized and targeted advertising campaign. Our experienced creative team designs tailor -madecreative and unique promotions for our advertising customers that suit their advertising needs as well as the marketing strategies of different brands and products, aiming to create talk -of - the-townpromotions with a strong impact on the target end customers of our advertising customers. A variety of value -addedservices is available, including creative content design services, event management and joint promotion events. Leveraging our multi -segmentedoperations and comprehensive media and entertainment platform, particularly our movie production business, we have adopted, and will continue to implement, the strategy to cross -sellto our advertising customers to incrementally place advertisements in other contents, products and services that we provide. We will continue to expand the scope of our value -addedadvertising services and integrated marketing solutions so that we can develop new business opportunities and generate revenues from different channels. For example, we distribute our publications in all guest rooms and facilities of our hotels and promote our hospitality services to other participants of our ecosystem. We offer a bundled advertisement package of L’Officieland The Art Newspaper to luxury brands, which incentivizes them to order joint advertisements. We also leverage our operation in the entertainment industry and offer additional advertising solutions from our media business to advertising customers who desire to gain access to movie audience.