Company: ZK
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001410578-25-000390
Chunk: 29

Company: ZEEKR Intelligent Technology Holding Ltd
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 29
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 on surveying and mapping in the development of BEVs. If we cannot collaborate with these third parties who have surveying and mapping qualification certificates, or these third parties fail to maintain the effectiveness of such qualification certificates during the collaboration term, the relevant regulatory authorities in China may require us to suspend the development or use of Zeekr AD. Any further tightening of regulatory restrictions could have a material adverse impact on our development of autonomous driving technology. If we cannot launch updates for Zeekr AD or continue to provide Zeekr AD, our BEVs may be less attractive to consumers, which would have a material adverse effect on our business, prospects, financial condition, and results of operations.
Our business and prospects depend significantly on our ability to build our Zeekr brand. We may not succeed in continuing to maintain and strengthen the Zeekr brand, and our brand and reputation could be harmed by negative publicity and customer complaints regarding our company, products or services.
Our business and prospects are heavily dependent on our ability to develop, maintain and strengthen the “Zeekr” brand. If we do not continue to develop, maintain and strengthen our brand, we may lose the opportunity to build a critical mass of customers. Promoting and positioning our brand will likely depend significantly on our ability to provide high quality BEVs and services, and we have limited experience in these areas. In addition, we expect that our ability to develop, maintain and strengthen the Zeekr brand will depend heavily on the success of our sales and marketing efforts. For example, we seek to enhance our brand recognition and exposure by locating Zeekr Center, Zeekr Space, Zeekr Deliver Center and Zeekr House in shopping malls or other central areas. We also advertise our BEVs through various online channels, including several social media platforms and e-commerce platforms. While we seek to optimize resource allocation through careful selection of sales and marketing channels, such efforts may not achieve the desired results. To promote our brand, we may be required to change our branding practices, which could result in substantially increased expenses, including the need to utilize traditional media and offline advertising. If we do not develop and maintain a strong brand, our business, prospects, financial condition and operating results will be materially and adversely impacted.
We have received customer complaints in the ordinary course of our business and may continue to encounter them in the future, primarily concerning alleged misleading marketing language, after-sales service quality, and vehicle delivery delays. Additionally, we may face risks associated with customer dissatisfaction due to product updates or pricing