Company: SFB
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0001193125-25-094691
Chunk: 45

Company: STIFEL FINANCIAL CORP
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 45
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4) | Total Shareholder Return is based on a $100 common equity investment at the close of December 31, 2019. |

| (5) | The Peer Group is as reported in the Company’s most recent Form10-K,as required by Item 201(e) of RegulationS-Kand as discussed above on page 39, and is composed of Affiliated Managers Group Inc., Ameriprise Financial, Inc., Evercore Inc., Franklin Resources, Inc., Houlihan Lokey, Inc., Invesco Ltd., Jefferies Financial Group Inc., Lazard Ltd., LPL Financial Holdings Inc., Moelis & Company, Northern Trust Corp., Piper Sandler Companies, Raymond James Financial, Inc. and T. Rowe Price Group, Inc. Cowen Inc. was removed the 2024 peer group list solely because its acquisition resulted in it no longer being in the Company’s line of business or industry. |

| (6) | See page 47. |

| (7) | See page 40. Item 402(v) of SEC RegulationS-Krequires the Company to select and report exactly one performance measure that is both “most important” and not otherwise reported in the above table. The Company has selected this measure because it is the most important primary performance measure used by the Committee in considering NEO compensation. The other primary performance measures, to which the Committee accords great importance, areNon-GAAPNet Revenue andNon-GAAPdiluted |

| Proxy Statement for the 2025 Annual Meeting of Shareholders |     | 57 |

As required by Item 402(v) of SEC Regulation S-K, and consistent with the Company’s Incentive Assessment Framework described on page 24, the following list sets forth, unranked, up to seven of the most important Company performance measures for linking executive compensation to Company performance:

| · |     | Non-GAAPPre-TaxNet Income |

| · |     | Non-GAAPNet Revenue |

| · |     | Non-GAAPDiluted Earnings Per Share |

| · |     | Non-GAAPReturn on Common Equity |

| · |     | Total Shareholder Return |

| · |     | Non-GAAPPre-TaxMargin on Net Revenues |

| · |     | Book Value Per Share |

The charts and below are based on the information presented in the Pay versus Per formance table, to illus trate and describe the relationships between the Company’s PEO CAP and the average of the Company