Company: JWEL
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001213900-25-041556
Chunk: 23

Company: Jowell Global Ltd.
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4
Chunk 23
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 us to have relatively low marketing expenses.

As part of our viral marketing strategy, we offer
various incentives to our existing customers in order to increase their spending and loyalty. Our customers can earn cash coupons for
eligible purchases and become VIP members by registering their information with us on our platform, which status offers them additional
benefits such as cash coupon rewards, exclusive products and free samples. We offer gifts and lucky draw promotions on our internet platform.
Our customers can also earn cash coupons for successful referrals of new members and customers. In addition, we conduct online advertising
via search engines, portals, advertising networks, video sharing websites, and social networking and microblogging sites, we encourage
our customers to share their shopping experiences with us through social media and networking websites in China.

Our Internet Platforms

Our 1juhao. com website

Integrating convenience, aesthetics and functionality,
our website aims to actively drive consumer spending by strategically featuring a carefully selected catalog of popular items. We focus
on creating a superior online shopping experience for our customers providing detailed product descriptions, thoughtful peer reviews and
multi-angle picture illustrations designed to assist our customers in making purchase decisions. Our website interface is fully integrated
with our warehouse management system, enabling us to track order and delivery status on a real-time basis.

Our Mobile Platform

We believe consumers will increasingly shop online
through mobile apps when the economy turns around. Therefore, we continue to invest resources to build a mobile application platform dedicated
to providing superior mobile shopping experience. We use different sales channels to market and sell the products on our online shopping
mall, except for the products purchased and picked up walk-in customers at our authorized stores. For the products sold through our online
shopping mall, which represents the majority of our sales, these are either purchased on our online portal/platform or through our mobile
app. In 2024, we generated approximately 9.25% of Gross Merchandise Volume (“ GMV”) from our mobile app and the remaining 90.75%
was generated on our online portal/platform. In 2023, we generated approximately 6.02% of Gross Merchandise Volume (“ GMV”)
from our mobile app and the remaining 93.98% was generated on our online portal/platform. In 2022, we generated approximately 8.76% of
GMV from our mobile app and the remaining 91.24% was generated on our online portal/platform.

Our Android- and iOS-based mobile applications
allow customers to quickly and