Company: JSDA
Filing Date: 2025-05-15
Form Type: 10-Q
Source: 0001641172-25-011093
Chunk: 16

Company: JONES SODA CO.
Filing Date: 2025-05-15
Form: 10-Q
Item: Part I, Item 8
Chunk 16
---
ages market segment)

In
February 2024 we received approval to operate in Ontario, Canada, and have launched, in that province, 10mg Tetrahydrocannabinol (“THC”)
infused sodas in a variety of flavors as well gummies and vapes. We also launched in British Columbia in 2024 where we launched 10mg
Tetrahydrocannabinol (“THC”) infused sodas. We also recently received approval in the province of Alberta to launch in June
2025 10mg Tetrahydrocannabinol (“THC”) infused sodas in a variety of flavors as well as gummies and vapes. Manufacturing
and distribution of Mary Jones products in Canada is intended to be done through Tilray Brands, Inc. The new Mary Jones products will
continue Jones Soda’s tradition of using photographs submitted by consumers on their bottle labels and printing quotes from fans
under the bottle caps.

We
currently intend to expand both the products offered under the Mary Jones brand as well as the number of states and Canadian provinces
we offer such cannabis infused products in.

Fountain
(food services market segment)

Drawing
inspiration from our traditional bottles, our fountain equipment and cups are branded with an engaging collage of consumer-submitted
photos that are inspired by the business themes of our retail partners and the regions in which they are located. Our fountain offerings
include traditional flavors such as Cane Sugar Cola, Sugar Free Cola, as well as cane sugar sweetened Ginger Ale, Orange & Cream,
Root Beer and Lemon Lime. Rounding out the lineup are two of our most popular cane sugar flavors, Berry Lemonade and Green Apple. We
have developed other products in select markets that include teas, lemonade, vitamin enhanced waters, hydration beverages, as well as
naturally flavored sparkling waters.

We
continue to see growing interest from larger quick service restaurants, corporate accounts, retailers, celebrity chefs and a variety
of other outlets looking for differentiated offerings in their fountain soda. We feel that Jones on fountain enhances the consumer experience,
while appealing to a broad demographic. We believe our national brand awareness and customer-centric approach make us unique compared
to other craft soda competitors within this category.

Our
Focus: Sales Growth

Our
focus is sales growth through execution of the following key initiatives:

    ●
    Expand
    the Jones Soda glass bottle business in existing and new sales channels;

    ●
    Expand
    our business in the modern soda category through