Company: GOOGL
Filing Date: 2025-10-30
Form Type: 10-Q
Source: 0001652044-25-000091
Chunk: 75

Company: Alphabet Inc.
Filing Date: 2025-10-30
Form: 10-Q
Item: Part I, Item 1
Chunk 75
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2024 to the three and nine months ended September 30, 2025.

The increase in other cost of revenues from the three months ended September 30, 2024 to the three months ended September 30, 2025 was primarily due to increases in content acquisition costs, largely for YouTube, depreciation expense, other technical infrastructure operations costs, and devices costs. 

The increase in other cost of revenues from the nine months ended September 30, 2024 to the nine months ended September 30, 2025 was primarily due to increases in content acquisition costs, largely for YouTube, depreciation expense, and other technical infrastructure operations costs.

Research and Development

The following table presents R&D expenses (in millions, except percentages):Three Months EndedNine Months Ended September 30,September 30, 2024202520242025Research and development expenses$12,447 $15,151 $36,210 $42,515 Research and development expenses as a percentage of revenues14 %15 %14 %15 %

R&D expenses increased $2.7 billion from the three months ended September 30, 2024 to the three months ended September 30, 2025, primarily driven by increases in employee compensation expenses of $1.5 billion, depreciation expense of $659 million, and other technical infrastructure operations costs of $407 million.

R&D expenses increased $6.3 billion from the nine months ended September 30, 2024 to the nine months ended September 30, 2025, primarily driven by increases in employee compensation expenses of $3.0 billion and depreciation expense of $1.7 billion.

44

Sales and Marketing

The following table presents sales and marketing expenses (in millions, except percentages):

Three Months EndedNine Months Ended September 30,September 30, 2024202520242025Sales and marketing expenses$7,227 $7,205 $20,445 $20,478 Sales and marketing expenses as a percentage of revenues8 %7 %8 %7 %

Sales and marketing expenses decreased $22 million from the three months ended September 30, 2024 to the three months ended September 30, 2025, due to a combination of factors, none of which were individually significant.

Sales and marketing expenses increased $33 million from the nine months ended September 30, 2024 to the nine months ended September 30, 2025, primarily driven by