Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 30

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 30
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 to purchase a foreign currency by the Bradesco App and retrieve them in the
BDNs.

In addition,
since 2020, the proxies have had more autonomy in individual client transactions, with the possibility of access to the self-service machines,
where they can conduct several transactions intuitively and securely by biometric registration and a PIN number with 6 exclusive digits.
The project won the Prêmio Smart2023 award.

Telephone services – Fone Fácil(Contact Center) – We allow clients to bank by telephone, which can be accessed by
choosing an electronic service or personalized service.

In the
electronic service, we provide a sophisticated service system powered by voice command, which provides clients the experience of doing
what they want to do through simple voice commands, without the need for listening to various service options and having to choose them
by typing the option on the telephone. The client can request the desired service and proceed directly to its execution, choosing the
preferred option.

Through
this channel, we offer our main financial services, such as payments, transfers between Bradesco accounts, TED, investments, loan contracting,
among others.

By calling
Fone Fácil, clients can access other relationship centers, such as for: credit cards, private pension plans, capitalization, among
others.

Social networks – We are innovators and pioneers in social networks, operating in them since 2009 and becoming a market reference.
The focus is on communication, relationship, content creation and business activation. The Social Networks team is present with the user
@bradesco on Instagram, Facebook, X (formerly Twitter), YouTube, TikTok and Linkedin and monitors, analyzes and interacts with people
who seek us or mention our brand, relying on the participation of segments, managers and branches to resolve demands. This work strengthens
the relationship with people and protects the Organization. The team is also responsible for answering doubts, complaints, suggestions
and conducting relationship interactions with the user.

The
table below shows the number of digital clients:

As of
December 31, 2024, 38% of the total credits released were made through digital channels. Growth in relation to the previous year was 45%
for individuals and 34% for legal entities. We highlight, in individuals, the participation
of 65% of our mobile channel, with a growth of 6 p.p. in comparison to the year ended December 31, 2023.

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