Company: MFON
Filing Date: 2025-06-06
Form Type: 10-Q
Source: 0001641172-25-014006
Chunk: 7

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-06-06
Form: 10-Q
Item: Part I, Item 1
Chunk 7
---
 disclosures 

    Interest paid 
    $—  
    $— 

    Non Cash investing and financing activities: 

    Debt discount - related party debt 
    $69,502  
    $466,594 

    Shares issued for settlement of debt - related party 
    $230,438  
    $— 
  
    AP exchange for related party notes payable 
    $1,000,000  
    $— 
  
    AP exchange for notes payable 
    $175,000  
    $— 

See accompanying notes to consolidated financial
statements.

4

Mobivity Holdings Corp.

Notes to Condensed Consolidated Financial Statements

(Unaudited)

1. Nature of Operations and Basis of Presentation

Mobivity Holdings Corp. (the “Company”
or “us”, “our”, or “we”) is a Nevada corporation organized in 2008, which develops and operates proprietary
platforms over which brick and mortar brands and digital first enterprises can conduct national and localized, data-driven marketing campaigns
with unique targeting, incentivization and promotion to drive customer acquisition and loyalty. The company’s core technology platform,
RecurrencyTM, enables:

    ●
    Transformation of messy point-of-sale (POS) data collected from thousands of points of sale into usable intelligence.

    ●
    Measurement, prediction, and ability to boost guest frequency and spend by channel.

    ●
    Deployment and management of one-time use offer codes and attribution of sales accurately across every channel, promotion and media program.

    ●
    Delivery of uniquely attributable 1:1 offers that power incentivized actions in digital environments like user acquisition, continued monetization, and activities taken in a digital environment.

Our recurrency platform generates revenue in two ways.
First, delivered as a Software-as-a-Service (“SaaS”) platform used by leading convenience and quick service restaurant brands
to build and engage with their loyal customers. Second, through our Connected RewardsTM business, our platform enables and powers unique
incentivized programs in digital environments. Through our Connected Rewards platform, we enable businesses to reward their users and
customers with products in the real world for actions taken in a digital environment. Our customers include some of the largest mobile
casual game publishers in the world and some of the largest convenience and quick service restaurant brands in the world. The programs
we run for our customers include incentivized user acquisition where users are rewarded with a real-world product, like a free or discounted
burger, for downloading