Company: GAME
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004869
Chunk: 0

Company: GameSquare Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
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GameSquare
Holdings, Inc. (“GameSquare,” the “Company,” “we,” “us,” and “our”) is a vertically integrated, digital media, entertainment and technology
company that connects global brands with gaming and youth culture audiences. GameSquare’s end-to-end platform includes Gaming Community
Network (“GCN”), a digital media company focused on gaming and esports audiences, Zoned, a gaming and lifestyle marketing
agency, Code Red, a UK based esports talent agency, FaZe, a lifestyle and media platform rooted
in gaming and youth culture whose premium brand, talent network, and large audience can be monetized across a variety of products and
services, Fourth Frame Studios, a creative production studio, Mission Supply, a merchandise and consumer products business, Frankly
Media, programmatic advertising, Stream Hatchet, live streaming analytics, and Sideqik a social influencer marketing platform.

GameSquare
Holdings, Inc. (formerly Engine Gaming and Media, Inc.), (NASDAQ: GAME) completed its plan of arrangement (the “Arrangement”)
with GameSquare Esports Inc. (“GSQ”) on April 11, 2023, resulting in the Company acquiring all the issued and outstanding
securities of GSQ. At completion of the Arrangement Engine Gaming and Media, Inc. changed its name to GameSquare Holdings Inc.

GameSquare
Esports, Inc was traded on the Canadian Securities Exchange (CSE) under the symbol “GSQ” and on the OTCQB Venture Market
in the Unites States under the symbol “GMSQF” until April 11, 2023.

GameSquare’s
mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences.
Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners’
return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data
and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the
world. With an audience reach of 1 billion digitally native consumers across our media network and roster of creators, we are reshaping
the landscape of digital media and immersive entertainment.

2

Breakdown
of Revenue Streams

The
following table provides the breakdown for the main streams of revenue from continuing operations for the two most recently completed
financial years:

    Source
    of Revenue