Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1148

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1148
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 as the guidelines
of the Israeli Privacy Protection Authority, may expose us to administrative fines, civil claims (including class actions) and in certain
cases criminal liability. Current pending legislation may result in a change of the current enforcement measures and sanctions. Given
the breadth and depth of changes in data protection obligations, meeting the requirements of GDPR and other applicable laws and regulations
has required significant time and resources, including a review of our technology and systems currently in use against the requirements
of GDPR and other applicable laws and regulations. We have taken various steps to prepare for complying with GDPR and other applicable
laws and regulations however there can be no assurance that these steps are sufficient to assure compliance. Further, additional EU laws
and regulations (and member states’ implementations thereof) further govern the protection of individuals and of electronic communications.
If our efforts to comply with GDPR or other applicable laws and regulations are not successful, we may be subject to penalties and fines
that would adversely impact our business and results of operations, and our ability to use personal data of individuals could be significantly
impaired.

Competition

We
operate in a highly competitive industry that is characterized by constant change and innovation. Changes in the applications and the
programing languages used to develop applications, devices, operating systems, and technology landscape result in evolving customer requirements.
Our competitors include True Fit, Fit analytics and 3DLook.

10

The
principal competitive factors in our market include the following:

    ●
    High
    Accuracy Size Recommendations: the highest accuracy and the lowest margin of error by combining patented technology including
    AI and ML, size chart or spec data, and Naiz Fit property body data measurement and garment modelling technologies;

    ●
    Integration

    ○
    Fast
    4-6 week integration including size chart review, product try-ons and sizing mapping;

    ○
    Easy
    1 line of “all included” script implementation for your ecommerce and a regular product feed is all we need to launch
    Naiz Platform;

    ●
    Technical
    Advantages

    ○
    Very
    small library that weighs ±50kb (minimum widget loading time on product page);

    ○
    Ultra-Fast
    loading and size recommendation presenting;

    ○
    Restful
    API option (API integration with any website or app);

    ●
    Optimizations

    ○
    Adjustments
    of size charts based on performance through try-on tests,