Company: MFON
Filing Date: 2025-09-09
Form Type: PRER14A
Source: 0001140361-25-034415
Chunk: 42

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-09-09
Form: PRER14A
Chunk 42
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 31, 2025, at the close of the trading day, which was the day prior to the announcement of the Reverse Stock Split, our common stock’s closing price per share was $0.22 on trading volume of 0 shares. The cash payment of $0.29 per pre-split share to stockholders whose shares will be cashed out represents a premium of 31.8% over the closing price on July 31, 2025. The Special Committee determined that current and historical market prices of its common stock were the best measures of the fairness of the Cash Payment because recent and historical prices provide some insight into how the market has historically valued our common stock. No Opinion of a Financial Advisor . The Special Committee did not receive a report, opinion, or appraisal from an outside party regarding the fairness from a financial point of view, to the Cashed Out Stockholders or Continuing Stockholders (but only with respect to any post-split fractional shares that would otherwise be held by such Continuing Stockholders) of the Cash Payment to be received by such stockholders in the Reverse Stock Split. Net Book Value and Liquidation Value . Although the Special Committee considered the net book value of our shares of common stock, the Special Committee did not view it as being relevant for the fair value to be paid to Cashed Out Stockholders. Net book value is based on the historical cost of our net assets under GAAP. The value of items, such as our positive business reputation, and goodwill as accounted for under GAAP are not included in a determination of net book value. In addition, the Special Committee determined that a liquidation analysis would have no relevance in light of the fact that we will remain as a continuing business and the Reverse Stock Split will not result in a change of control of the Company. No Firm Offers . The Special Committee is not aware of any firm offers during the past two years by any unaffiliated person for the merger or consolidation of the Company, the sale or other transfer of all or any substantial part of the assets of the Company, or a purchase of our shares of common stock or other securities that would enable the holder to exercise control of the Company. The Special Committee also considered the disadvantages of the Reverse Stock Split, including that:

| • | No Participation in Potential Future Growth by Cashed Out Stockholders. Cashed Out Stockholders will no longer have any ownership interest in the Company and will no longer participate in our potential future earnings and growth. |

| • | Reduction in Information About the Company. After