Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 44

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 44
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 and reputation.

We increasingly rely on social
media, new technologies and digital tools, such as artificial intelligence, or AI, to communicate about our products, or to provide our
services. The use of these media requires specific attention, monitoring programs and moderation of comments. Political and market pressures
may be generated by social media because of rapid news cycles. This may result in commercial harm, overly restrictive regulatory actions
and erratic share price performance. In addition, unauthorized communications, such as press releases or posts on social media, purported
to be issued by the Company, may contain information that is false or otherwise damaging and could have an adverse impact on our image
and reputation and on our share price. Negative or inaccurate posts or comments about the Company, our business, directors or officers
on any social networking website could seriously damage our reputation. In addition, our employees and partners may use social media and
other technologies inappropriately, which may give rise to liability for Alarum, or which could lead to breaches of data security, loss
of trade secrets or other intellectual property or public disclosure of sensitive information. Such uses of social media and other technologies
could have an adverse effect on our reputation, business, financial condition and results of operations.

Unsuccessful management of environmental,
social and governance matters could adversely affect our reputation, and we may experience difficulties meeting the expectations of our
stakeholders.

Companies are increasingly
expected to behave in a responsible manner on a variety of environmental, social and governance, or ESG, matters, by governmental and
regulatory authorities, counterparties such as vendors and suppliers, customers, investors, the public at large and others. This context,
driven in part by a rapidly changing regulatory framework in the U. S. and in Europe, is raising new challenges and influencing strategic
decisions that companies must take if they wish to optimize their positive impact and mitigate their negative impact on ESG matters. As
a software company, our Code of Ethics reflects the values of our business and operations, and we have adopted ESG measures that aim at
minimizing the impact of our activities and products on the climate and the environment. As part of our commitment to social responsibility,
we actively seek opportunities to support marginalized communities and champion inclusivity in all aspects of our operations. However,
despite our strong commitment we could be unable to meet ESG or other strategic objectives in an efficient and timely manner, or at all.
We may also be unable to meet the ever more demanding criteria used by rating