Company: BCDRF
Filing Date: 2025-02-28
Form Type: 20-F
Source: 0000891478-25-000054
Chunk: 509

Company: Banco Santander, S.A.
Filing Date: 2025-02-28
Form: 20-F
Chunk 509
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 offer our customers better pricing.   
 →Enhance and automate ouroriginate-to-share model.                                                                                                                         |
| Digital Consumer Bank                                                                                            |     |                                                                                                                                                                            |
| Deliver the best solution to customers (B2B and B2C), while being the most cost competitive player in the market |     |                                                                                                                                                                            |

Our vision is to become the preferred choice of our partners and our end customers, and offer greater profitability and value creation to our shareholders, while being the most cost competitive player in the industry.

In 2025, our strategic priorities include:

• In Auto:

• Continue to consolidate Santander’s leadership position by: i) strengthening existing partnerships and incorporating new strategic agreements with OEMs and retailers; ii) expanding the operational leasing platform across Europe; and iii) developing new revenue sources.

• Support profitability improvement by simplifying, automating and digitalizing customer journeys to operate with lower cost-to-serve. Utilize improved digital capabilities to take customer experience to the next level.

• In the consumer lending business (non-auto), within our objective to expand our consumer lending offering through Zinia, we will continue prioritizing the expansion to other products and markets and continue transforming the check-out lending business through existing agreements and expanding them across regions.

• In Openbank: leverage advanced data, tech and product capabilities to successfully deliver on our plans for the US and Mexico, expanding our value proposition.

• Finally, we will continue to drive deposit gathering initiatives in Europe and the expansion of securitization programmes, as part of our originate-to-share model.

| Customer experience                                                         |     | Operational leverage                                                     |     | Global platform                                                                  |
| Global solutions and relationship management(OEMs, importers and retailers) |     | Operational and commercial benchmarkto maximize profitability and growth |     | From multiple country- specific platforms toglobal platforms(e.g. leasing, BNPL) |

Annual report 2024 486

| Contents |     | Business model and strategy |     | Sustainability statement |     | Corporate governance |     | Economic and financial review |     | Riskmanagement and compliance |

| CIB                                                                |     | Our aim is to become a focused, world-class Corporate & Investment Banking business, positioning ourselves as a trusted advisor to our clients while delivering profitable growth. Our priorities for 2025 are to: 
 →Deepen our client relationships,with a particular focus on the US.                                                                                                                                                
 →Fully leverage ourenhanced centres of expertise,increase connectivity around the client agenda and further digitalize our business.                                                                               
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