Company: FLYE
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001213900-25-064293
Chunk: 193

Company: Fly-E Group, Inc.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 1A
Chunk 193
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 manufacture, market, sell and distribute and service our vehicles
and services, our business, prospects, financial condition and operating results would be materially and adversely affected.

We may not succeed in establishing, maintaining
and strengthening our brand, which could materially and adversely affect customer acceptance of our products, which could in turn materially
affect our business, results of operations or financial condition.

Our business and prospects
heavily depend on our ability to develop, maintain and strengthen the Fly E-Bike brand. If we are unable to establish, maintain and strengthen
our brand, we may lose the opportunity to build and maintain a critical mass of customers. Our ability to develop, maintain and strengthen
our brand will depend heavily on the success of our marketing efforts. Failure to develop and maintain a strong brand could materially
and adversely affect customer acceptance of our vehicles, could result in suppliers and other third parties being less likely to invest
time and resources in developing business relationships with us, and could materially adversely affect our business, prospects, financial
condition and operating results.

We have a relatively short operating history,
which makes it difficult to evaluate our future prospects, forecast financial results, and assess the risks and challenges we may face.

Our business is relatively
new and rapidly evolving. We first launched our business in 2018 and have a limited operating history. We have encountered in the past,
and will encounter in the future, risks and uncertainties frequently experienced by growing companies with limited operating histories
in rapidly changing industries. Risks and challenges we have faced or expect to face as a result of our relatively limited operating history
and evolving business model include our ability to:

●make operating decisions and evaluate our future prospects
and the risks and challenges we may encounter;

●forecast our revenue and budget for and manage our expenses;

●attract new customers and retain existing customers in a
cost-effective manner;

21

●comply with existing and new or modified laws and regulations
applicable to our business;

●manage our business assets and expenses;

●plan for and manage capital expenditures for our current
and future offerings and manage our supply chain and supplier relationships related to our current and future offerings;

●anticipate and respond to macroeconomic changes and changes
in the markets in which we operate;

●maintain and enhance the value of our reputation and brand;

●effectively manage our growth and business operations;

●successfully expand our geographic reach;

●hire, integrate and retain talented people at all levels
of our organization; and

●successfully develop new