Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 121

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 121
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 Rewards applications, Recurrency is integrated into mobile gaming platforms and mobile attribution partners
to deliver the necessary data to deliver rewards for in-game actions.

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Table of Contents

Company
Strategy

Our
objective is to build an industry-leading mobile marketing technology product that bridges between in-person and digital environments
powering a unique and defensible alternative for digital-first businesses to engage and retain their customers by rewarding them with
real-world products and offers. The key elements to our strategy are:

    ●
    
    Exploit
    the competitive advantages and operating leverage of our technology platform. The core of our business is our ability to integrate
    our Recurrency platform into digital environments and deliver rewards based on activities taken in a digital environment. Because
    of our long history operating as a loyalty marketing solution we believe we have a defensible head start and ability to continue
    building products and features that will retain our competitive advantage.

    ●
    
    Evolve
    our sales and customer support infrastructure to uniquely meet the needs of the quickly evolving digital marketing universe. We
    have quickly evolved our organization and business to fill a gap in the digital marketing landscape. Through continued innovation
    and emphasis on automation and predictive analytics we believe we will expand our niche and create further value for our Connected
    Rewards Customers.

    ●
    
    Acquire
    complementary businesses and technologies. We will continue to search and identify unique opportunities which we believe will
    enhance our product features and functionality, revenue goals, and technology. We intend to target companies with some or all of
    the following characteristics: (1) an established revenue base; (2) strong and defensible technology services that further build
    out and differentiate our platform; (3) opportunities for substantial expense reductions through integration into our platform; and
    (4) strong sales teams. Our acquisitions have historically been consummated through the issuance of a combination of our common stock
    and cash.

    ●
    
    Build
    our intellectual property portfolio. We currently have eight issued patents that we believe have significant potential application
    in the technology industry. We plan to continue our investment in building a strong intellectual property portfolio.

While
these are the key elements of our current strategy, there can be no guarantees that our strategy will not change or that our strategy
will be successful.

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Table of Contents

Recent
Developments

Related
Party Convertible Notes

During
first quarter 2024 the Company issued 8 Convert