Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 57

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 57
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 statement. There are no other employment agreements with our NEOs, but each of Messrs. Guilfoyle, Storey, and Mattessich are parties to offer letters with the Company. These offer letters set forth basic parameters of employment as of the date of hire, such as base salary, bonus eligibility, equity grant arrangements, and certain benefits. Current arrangements with each such individual are set forth in the discussion of Executive Compensation. Additionally, in 2024, we adopted an executive severance and change-in-controlpolicy to encourage executives to focus on decision-making that is in the best interests of our stockholders without concern of job security or their personal financial situations. We will periodically review this policy in light of changing market practices, and we intend to make changes, as appropriate, to ensure that the policy continues to meet these objectives.

| 2025 PROXY STATEMENT |     | 41 |

COMPENSATION DISCUSSION AND ANALYSIS Compensation-Related Policies Stock Ownership Policy We have adopted a stock ownership policy that applies to our CEO and all executive officers, as well as our non-employeemembers of the Board. We believe that the Stock Ownership Guidelines result in significant common stock ownership by our executive officers and non-employeedirectors and align the interests of our executive officers and non-employeedirectors with those of our stockholders. The ownership requirement for our CEO and our other executive officers is calculated as a multiple of base salary, or total ownership value for our non-employeeDirectors as noted below:

| Position                 |     | Multiple of Base Salary /Ownership Value |
| CEO                      |     |                                       5x |
| Other Executive Officers |     |                                       3x |
| Non-EmployeeDirectors    |     |                                 $300,000 |

Each executive officer and director must satisfy the ownership requirement within five years following the later of (i) November 1, 2022 and (ii) the date of his or her appointment or election to the applicable position. If the executive officer or director fails to meet the stock ownership requirement within five years, he or she is required to retain all shares held by the executive officer or director, including all shares received upon the vesting of equity awards (excluding shares sold or delivered to the Company in respect of the exercise price of options and tax withholding). Qualifying shares that count toward the ownership requirement include:

| • |     | Shares owned outright (including shares in existing brokerage accounts, shares held by members of the individual’s immediate family,