Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 496

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1C
Chunk 496
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 our disclosure controls and procedures as of the end of the period covered by this annual report, being December
31, 2024 (the “Evaluation Date”). Based on such evaluation and subject to the foregoing, such officers have concluded that,
as of the Evaluation Date, the Company’s disclosure controls and procedures are not effective at the reasonable assurance level
to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange
Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and to ensure
that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act is accumulated
and communicated to the Company’s management, including its principal executive and principal financial officers, or persons performing
similar functions, as appropriate to allow timely decisions regarding required disclosure.

Because
of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues,
if any, within our company have been detected. These inherent limitations include the realities that judgments in decision-making can
be faulty and that breakdowns can occur because of simple error or mistake.

Management’s
Report on Internal Control over Financial Reporting

Our
management is responsible for establishing and maintaining adequate internal control over financial reporting. The term “internal
control over financial reporting” is defined as a process designed by, or under the supervision of, an issuer’s principal
executive and principal financial officers, or persons performing similar functions, and effected by the issuer’s board of directors,
management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation
of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies
and procedures that:

    (1)
    pertain
    to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets
    of the issuer; and

    (2)
    provide
    reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with
    generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance with
    authorizations of management and directors of the issuer.

-49-

Under
the supervision of our Chief Executive Officer, being our principal executive officer, and our Chief Financial Officer, being our principal
financial officer and principal accounting officer, we conducted an evaluation of the effectiveness of our internal control over financial
reporting as of