Company: AVNI
Filing Date: 2025-07-17
Form Type: 10-K
Source: 0001713282-25-000574
Chunk: 5

Company: ARVANA INC
Filing Date: 2025-07-17
Form: 10-K
Item: Item 1
Chunk 5
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The state-of-art condition of our fishing boats and fishing equipment is an attraction for customers. Another of our strengths is our
attention to fishing rules and regulations focused on preserving the environment. Our concern for the environment is not lost on customers
who are increasingly focused on enjoying nature without causing harm in the process. We are also cost competitive with other fishing
charter businesses in the area.

Market
Analysis

The
fishing charter industry competes with a wide variety of other recreational activities that include non-fishing sightseeing, land-based
recreation such as hiking, city sightseeing, and even sporting events. A research report published by IBISWorld in 2018 reported that
during the five years that preceded that year, the industry lost ground to other forms of recreation as consumer preferences changed.
The COVID-19 pandemic had a further chilling effect on the industry as prospective customers were bound to remain in their homes. However,
a post-COVID-19 IBISWorld report on the fishing charter industry released in September of 2023 forecasts that the industry is expected
to realize annualized revenue growth through 2028, on the basis that sustained economic growth will lead to an increase in consumer incomes
which will enable more people to spend more money on recreational activities. Despite the effects of inflation, there is reason to believe
that the fishing charter industry is about to enter a consistent growth pattern in the face of competing recreational activities.

Marketing
Strategy

Our
marketing strategies are directed towards achieving specific objectives that support our strategic goals to create new market channels,
increase revenue and grow market share. We expect to leverage off premier fishing charter experiences to win new customers and retain
existing ones. Down2Fish maintains modern well equipped fishing charter vessels, experienced crews, a convenient location from which
to embark on charters, and reliance on highly reliable payment platforms for payment. Our intention is also to work with brand and publicity
consultants to help us map out publicity and advertising strategies that will help us reach our target market.

We
expect to continue to make use of the following marketing and sales strategies:

  promote                                                                                   

  offer                                                                  

  advertise        

  advertise                                                                                 

  promote                                                                                     

  dress                                                  

Our
pricing is similar to the average price of what is charged for a fishing charter. While we do not charge more than our competitors, we
do not chargeless. Nonetheless, we do intend to offer discounts on our fishing charters for special events, and to reward loyal customers
especially for referrals to our