Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1292

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1A
Chunk 1292
---
 under the assumption
that we would continue our operations as a going concern. Our independent registered public accounting firm has included a “going
concern” explanatory paragraph in its report on our financial statements for the year ended December 31, 2024. If we are unable
to improve our liquidity position, by, among other things, raising capital through public or private offerings or reducing our expenses,
we may exhaust our cash resources and will be unable to continue our operations. If we cannot continue as a viable entity, our shareholders
would likely lose most or all of their investment in us.

Risks
Related to Our Company and Our Business

The
market for our measurement technology is new and unproven, may experience limited growth.

The
market for our measurement technology is relatively new and unproven and is subject to a number of risks and uncertainties. We believe
that our future success will depend in large part on market adoption of Naiz Fit and online third-party resellers. In order to grow our
business, we intend to focus on educating retailers and resellers and other potential customers about the benefits of our measurement
technology, expanding the functionality of our products and bringing new products to market to increase market acceptance and use of
our technology. Our ability to develop and expand the market that our products address depends upon a number of factors, including the
cost savings, performance and perceived value associated with such products. The market for our products could fail to develop or there
could be a reduction in interest or demand for our products as a result of a lack of consumer acceptance, technological challenges, competing
products and services, weakening economic conditions and other causes. We may never successfully commercialize our products and if our
products fail to achieve market acceptance, this would have a material adverse effect on our business, results of operations and financial
condition.

Failure
to effectively develop and expand our sales and marketing capabilities could harm our ability to grow our business and achieve broader
market acceptance of our products.

Our
ability to achieve customer adoption, especially among U.S. retailers will depend, in part, on our ability to effectively organize, focus
and train our sales and marketing personnel. We have limited experience selling to U.S. retailers and only recently established a U.S.
sales force. We believe that there is significant competition for experienced sales professionals with the skills and industry knowledge
that we require. Our ability to achieve significant revenue growth in the future will depend, in part, on our ability to recruit, train
and retain a