Company: ABLV
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0001213900-25-034677
Chunk: 97

Company: Able View Global Inc.
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 97
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image of the brand companies as their agent in these e-stores. In these e-stores, Able View controls store operation including merchandising,
web content management, online event management, customer service and goods delivery, and sells goods directly to consumers. Our online
flagship e-stores occupies 5%, 7% and 3% of our total revenues for the fiscal year ended December 31, 2022, 2023, and 2024, respectively.

Mainstream horizontal marketplaces: Able
View maintains close business relationships with massive, horizontal, logistics-driven online marketplaces in China such as Tmall and
JD. com. Such mainstream horizontal marketplaces offer centralized marketplaces for a wide range of products from different industry segments,
and broadly attract the majority of the entire consumer base. Since such mainstream horizontal marketplaces attract the majority of online
shopping traffic in China, Able View devotes much effort to the operation and management of these channels. In the twelve months
ended December 31, 2022, 2023, and 2024, 51%, 39%, and 36% of the Company’s revenue comes from these mainstream horizontal
marketplaces, respectively.

Typically, Able View acts as the supplier of the
marketplaces and pays online marketplaces a pre-determined percentage of GMV when each transaction is settled. From the marketplaces’
perspective, Able View’s managed brand portfolio helps them offer higher quality brands and products at their marketplaces. To promote
sales, Able View conducts digital marketing campaigns or online traffic operations to attract and direct more online shoppers to its managed
brands. In addition to direct cooperation with the marketplaces, Able View also engages distributors and shop runners with their own online
e-stores at these marketplaces for potential consumer traffic and expanded sales opportunities.

Vertical marketplaces: Different
from mainstream horizontal marketplaces who provide wide ranges products from different segments to consumers, vertical marketplaces usually
focus on specific product segments and targeted consumer groups providing differentiated products and selective brands. Since Able View’s
managed brands focus on beauty and personal care segments, Able View works with various vertical marketplaces such as Ali Health and Vipshop
as specialized sales channels to sell to more purposeful consumers. Able View provides goods either directly to such vertical marketplaces
as supplier or to distributors proficient in operating on these platforms. Our vertical marketplace occupies 3%, 3% and 3% of our total
revenues for the fiscal year ended December