Company: SLMT
Filing Date: 2025-05-15
Form Type: 20-F
Source: 0001213900-25-044434
Chunk: 63

Company: Brera Holdings PLC
Filing Date: 2025-05-15
Form: 20-F
Item: Item 4
Chunk 63
---
 the main economic shortcomings of the     
        Italian football system. Our consulting function is expected to grow in the proportion of its impact on our business and support our mission   
                              of football innovation. For further discussion, see “Our Market Opportunity – Consulting” above.                         
-------------------------------------------------------------------------------------------------------------------------------------------------------
Collaborations

We work in tandem with others to provide services and products and expect to develop other collaborative relationships. Our current collaborations are:

●   Municipality of Milan for children’s football schools, federal referee licensing courses in prisons,
                                           and other initiatives;                                       
--------------------------------------------------------------------------------------------------------

●   Advertising agencies for the sale of sponsorships as to Brera FC and the FENIX Trophy;
------------------------------------------------------------------------------------------

●   Players’ agents for player transfers; and
---------------------------------------------

●   Government agencies and non-governmental organizations from which Brera FC seeks sponsorships, grants
                                         or other financial support.                                     
---------------------------------------------------------------------------------------------------------

30

Competitive Strengths

We believe that the following competitive strengths contribute to our success and differentiate us from our competitors:

●                      Strong Brand Recognition. Since our founding in 2000, we have gained significant brand recognition                   
      in Italy but particularly in the Milan metropolitan area and the Lombardy region. The Brera FC registered trademark, “Brera Football  
      Club,” which we own and license to Brera FC, has achieved widespread recognition, as indicated by opinion polls that we commissioned  
        or conducted from March 2016 to February 2023. Based on these polling results, Brera FC is clearly recognized as “the third team    
       of Milan,” and also as a sports brand particularly attentive to social initiatives with approximately 58% of those polled agreeing   
     that Brera strikes the right balance between business and social initiatives. According to the February 2023 polls, after our initial  
        public offering in January 2023, Brera FC’s brand awareness was up over 300% and approximately 25% of Milanese residents polled     
    in the study indicated they would consider investing in the Company on Nasdaq. The relevance of the brand is not only local or national,
     but also global, as indicated by the high number of international followers on social media, such as Facebook, Instagram, YouTube, and 
                                                Twitter, and substantial foreign press coverage.                                            
--------------------------------------------------------------------------------------------------------------------------------------------

●                               Substantial International Relationships. Brera FC has strong international relationships,                            
              due to its long history of international player rosters and “cult club” status, with many fans outside Italy, and its ability