Company: JSDA
Filing Date: 2025-06-04
Form Type: DEF 14A
Source: 0001641172-25-013621
Chunk: 15

Company: JONES SODA CO.
Filing Date: 2025-06-04
Form: DEF 14A
Chunk 15
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 a compensation consultant in 2024.

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Under its charter, the Compensation Committee
establishes and annually reviews policies regarding executive compensation. With respect to our Chief Executive Officer, the Compensation
Committee solicits input from the full Board of Directors and, based on that input, develops corporate goals and objectives relevant to
the Chief Executive Officer’s compensation, evaluates the Chief Executive Officer’s performance in light of those goals and
objectives and recommends to our Board of Directors the Chief Executive Officer’s compensation based on this evaluation and other
relevant information. For other executive officers, the Chief Executive Officer provides the Compensation Committee with a performance
assessment and recommendation regarding performance goals and compensation. The Compensation Committee reviews this information and the
recommendations, as well as other relevant information, and recommends the compensation of these officers on an annual basis to our Board
of Directors for approval. With respect to equity grants, the Compensation Committee has the authority, without approval from our Board
of Directors, to approve all equity awards to employees and executive officers, although our general practice is to obtain approval from
our Board of Directors of equity awards.

The Chief Executive Officer reports to the Compensation
Committee periodically on the results of the evaluations of our executive officers (other than the Chief Executive Officer). In addition
to the Chief Executive Officer’s involvement in setting individual performance goals, conducting evaluations and making compensation
recommendations for other executive officers, our management team plays an active role in updating the Compensation Committee on the trends
and challenges of hiring, retaining and competing for talent. The management team periodically suggests alternative forms of compensation
or compensation strategies to assist the Compensation Committee in recommending to our Board of Directors compensation packages that will
enable us to attract and retain key talent.

Under its charter, the Compensation Committee
also reviews director compensation practices, including analysis of our practice in comparison to other companies, and recommends to our
Board of Directors revisions to the Company’s director compensation program. In addition, the Compensation Committee develops, periodically
reviews and recommends to our Board of Directors director and executive stock ownership guidelines, and provides oversight and recommendations
to our Board of Directors regarding our tax-qualified and nonqualified benefit plans. In addition, the Compensation Committee develops
and recommends to our Board of Directors procedures for selection of the Chairperson of the Board, and helps develop an annual meeting
calendar for our Board of Directors. The Compensation Committee recommends to our Board of Directors, as appropriate, the number, type,
functions and structure and independence of the committees of our