Company: BFRG
Filing Date: 2025-03-14
Form Type: 10-K
Source: 0001493152-25-010367
Chunk: 1034

Company: BullFrog AI Holdings, Inc.
Filing Date: 2025-03-14
Form: 10-K
Item: Item 9B
Chunk 1034
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, the related carrying value and accumulated depreciation are removed
from the respective accounts and the net difference less any amount realized from disposition is reflected in earnings. For financial
statement purposes, property and equipment are recorded at cost and depreciated using the straight-line method over their estimated useful
lives.

Advertising

The
Company follows the policy of charging the costs of advertising to expense as incurred.

Income
Taxes

Deferred
income tax assets and liabilities are determined based on the estimated future tax effects of net operating loss, credit carryforwards,
and temporary differences between the tax basis of assets and liabilities and their respective financial reporting amounts measured at
the current enacted tax rates. The Company records an estimated valuation allowance on its deferred income tax assets if it is not more
likely than not that these deferred income tax assets will be realized.

The
Company recognizes a tax benefit from an uncertain tax position if it is more likely than not that the tax position will be sustained
on examination by taxing authorities. Interest and penalties associated with such uncertain tax positions are classified as a component
of income tax expense.

Stock-Based
Compensation

Employee
and non-employee share-based compensation is measured at the grant date, based on the fair value of the award, and is recognized as an
expense over the requisite service period. Forfeitures are recognized as they occur.

Net Loss per
Share

The
Company calculates basic net loss per common share by dividing the net loss available to common stockholders by the weighted-average
number of shares of common stock outstanding during the period.

Diluted
earnings per share is computed by giving effect to all potentially dilutive common stock equivalents in the period, including unvested
stock options and warrants. As the Company has reported losses for all periods presented, all potentially dilutive securities have been
excluded from the calculation of diluted net loss per common share as their effect would be antidilutive.

Recent Accounting
Pronouncements

In
January 2024, the Company adopted Accounting Standards Update (ASU) 2023-07, Improvements to Reportable Segment Disclosures (Topic
280). The new standard improves reportable segment disclosure requirements, primarily through enhanced disclosures about significant
segment expenses that are regularly provided to the chief operating decision maker. ASU 2023-07 also clarifies that entities with a single
reportable segment are subject to both new and existing reporting requirements under Topic 280. See the Segment Reporting section
within Note 2.

In
December