Company: ZHIHF
Filing Date: 2025-04-15
Form Type: 20-F
Source: 0001410578-25-000729
Chunk: 96

Company: Zhihu Inc.
Filing Date: 2025-04-15
Form: 20-F
Item: Item 3
Chunk 96
---
 processing, and machine learning to optimize our daily content operations. In particular, we are actively leveraging the latest AI capabilities to evolve our TopicRank algorithms, enabling it to better identify and evaluate our content, to provide our users with a better content consumption experience.

We have years of experience in identifying and promoting worthwhile questions and then using an AI-powered question routing system to invite users to answer questions that correspond to their interests and expertise.

This not only incites users’ desire to create but also helps new users in quickly getting started with answering questions. We also offer productivity tools to help content creators efficiently produce high-quality short-form content to capture users’ evolving demand for reading in their fragmented time. We use a feed recommendation algorithm and a search system to efficiently distribute content of interest to users. Users can browse their personalized home feeds on the Zhihu app and the Zhihu website based on their profiles and prior behaviors, and search keywords to quickly access relevant content. As our search functions become more popular, we are increasingly recognized by Chinese netizens as a go-to destination to find trustworthy answers to their questions. Users can see updates from content creators and topics that they have followed, read trending topics, watch videos, and browse channels to discover content.

From time to time, we also launch various initiatives and campaigns to further enhance the depth, breadth, and quality of our content. We focus on promoting timely content, which covers a wide spectrum of trending events to satisfy the needs of our diverse user base. We have a dedicated content operation team to facilitate content creation and distribution relating to the most notable events from time to time. We also collaborate with various media to ensure our content regularly covers popular events of interest to the general public.

Table of Contents

Content Creators

The Zhihu brand has inspired our users to become active contributors and content creators. As a UGC-based online content community, we take pride in the 77.7 million cumulative content creators who have collectively contributed 874.6 million cumulative pieces of content, including 654.8 million cumulative Q& As, to our community as of December 31, 2024. Our users and content creators complement each other in our content ecosystem, sharing their collective intelligence to create a marketplace of answers. We strive to empower them to generate high-quality content and foster content diversity. Through our efforts in discovering, developing, and supporting content creators, we help realize and unlock the potential of each content creator, regardless of their background or field of specialty. This approach enables us to convert more users into