Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 80

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 80
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 December 31, 2024. It is expected that a representative of KPMG LLP will be present at the Annual Meeting, will have the opportunity to make a statement if he or she so desires, and will be available to respond to appropriate questions. If KPMG LLP declines to act or otherwise becomes incapable of acting, or if its appointment is otherwise discontinued, the Audit Committee will appoint another independent registered public accounting firm. If a majority of the votes cast is voted “FOR” this Proposal 4, it will pass. Unless otherwise directed, all proxies will be voted “FOR” Proposal 4. If the shareholders do not ratify the selection, the Audit Committee will take the shareholders’ vote under advisement.

| FEES PAID TO INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM |

The following table presents fees for professional audit services rendered by KPMG LLP for the audit of Associated’s annual financial statements for 2024 and 2023, and fees billed for other services rendered by KPMG LLP.

|                       |       2024 |     |       2023 |
| Audit Fees(1)(4)      | $2,485,000 |     | $1,965,000 |
| Audit-Related Fees(2) |    209,500 |     |    252,500 |
| Tax Fees(3)           |    851,494 |     |    129,981 |
| All Other Fees        |          — |     |          — |
| Total Fees            | $3,545,994 |     | $2,347,481 |

(1) Audit fees include those necessary to perform the integrated audit and quarterly reviews of Associated’s consolidated financial statements. In addition, audit fees include audit or other attest services required by statute, regulation, or contract, such as comfort letters, consents, reviews of SEC filings, and reports on internal controls and audit-related expenses. (2) Audit-related fees consist principally of fees for mortgage banking-related reports, SEC Custody Asset Verification and Student Lending attestation reports. (3) Tax fees consist primarily of tax compliance, including tax consulting services. (4) Excludes amounts to be billed for expenses at the completion of the audit based on actual amounts incurred. The Audit Committee is responsible for reviewing and pre-approving any non-audit services to be performed by Associated’s independent registered public accounting firm. The Audit Committee has delegated its pre-approval authority to the Chairman of the Audit Committee to