Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 53

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 53
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 our peer companies and the retail industry generally to determine whether changes to the base salaries for our executive officers were needed for FY25 to align our executive team with the market. The Committee increased base salary levels of the NEOs, with adjustments to reflect executive performance and to move executive salaries closer to the targeted competitive position. The Committee believes that the base salaries paid to our NEOs during FY25, as reflected in the table below, were appropriate to retain and motivate the officers and were reasonable relative to those offered by our peer companies.

| Name               | Start of FY25 
   Base Salary |     | % Increase (1) |     | End of FY25 
 Base Salary |
| Denise A. Paulonis |    $1,200,000 |     | 3.3%           |     |  $1,240,000 |
| Marlo M. Cormier   |      $670,000 |     | 3.1%           |     |    $691,000 |
| John H. Goss       |      $585,000 |     | 3.1%           |     |    $603,000 |
| Mark G. Spinks     |      $520,000 |     | 10.6%          |     |    $575,000 |
| Scott C. Sherman   |      $510,000 |     | 11.8%          |     |    $570,000 |

(1) Mr. Spinks and Mr. Sherman received higher % increases due to a larger gap to market. For the actual base salaries paid to our NEOs during FY25, please see the “Summary Compensation Table” of this Proxy Statement.

| SALLYBEAUTY HOLDINGS, INC. | 58 | 2025 Proxy Statement |

ANNUAL INCENTIVE Our AIP provides each NEO the opportunity to receive an annual cash incentive payout based on their base salary for the fiscal year, target award percentage and achievement of performance objectives:

| FY25 Base Salary | x | Target AwardPercentage |     | x | PerformanceObjectivesPayout % | = | AwardPayout |
| Target Award     |   |                        |     |   |                               |   |             |

TARGET AWARD The Committee reviews our Chief Executive Officer's target award percentage and relies primarily on our Chief Executive Officer’s target award percentage recommendation for each of the other executive officers, based on job responsibilities and peer group data provided by FW Cook. After reviewing these recommendations, job responsibilities, peer group