Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 12

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 12
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 committee financial expert.  Although Ms. van Lith is not currentlyserving on Associated’s Audit Committee, she meets the requirements of an audit committeefinancial expert. |
| John (Jay) B. Williams     |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         |
| Director since 2011Age: 73 | Mr. Williams is Chairman of the Board. He joined the Board of Directors in July 2011following a 37-year career in banking. He is also past President and Chief Executive Officerof the Milwaukee Public Museum, Inc. Mr. Williams’ banking career included leadershiproles in retail, commercial, private client, operations and technology along with experience inmergers and acquisitions. He is Chairman of the Board of Church Mutual InsuranceCompany, which insures over 100,000 religious institutions.Mr. Williams’ qualifications to serve as Chairman of Associated include his vast experience inthe banking industry, as well as having earned NACD Director Certification, his status as aNACD Board Leadership Fellow and having earned a NACD Certificate in CybersecurityOversight. In 2023, Mr. Williams was recognized as an NACD Directorship 100 honoree.Although Mr. Williams is not currently serving on Associated’s Audit Committee, Mr.Williams also meets the requirements of an audit committee financial expert.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           |

9

| DIRECTOR QUALIFICATIONS |

Directors are responsible for overseeing Associated’s business consistent with their fiduciary duty to shareholders. This significant responsibility requires highly skilled individuals with a variety of qualities, attributes and professional experience. The Board believes that there are certain general requirements for service on Associated’s Board of Directors that are applicable to all directors, and other skills and experience that should be represented on the Board as a whole but not necessarily by every director. The Board and the Corporate Governance and Social Responsibility Committee consider the qualifications of directors and director candidates individually and in the broader context of the Board’s overall composition and Associated’s current and future needs. In its assessment of each nominee for director, including those recommended by shareholders, the Corporate Governance and Social Responsibility Committee considers the nominee’s judgment, integrity, experience, independence, understanding of Associated’s business or other related industries and such other factors that the Corporate Governance and Social Responsibility Committee determines are pertinent in light of the current needs of the Board. The Corporate Governance and Social Responsibility Committee also takes into account the ability of a director to devote the time and effort necessary to fulfill his or her responsibilities to