Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 67

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 67
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 experience, as well as our Chief Executive Officer’s view as to the strategic importance of that executive’s role, knowledge and performance. Our Chief Executive Officer’s unique insight into our business and day-to-day interaction with our executive officers provides a valuable resource to the Committee with respect to our executive compensation programs. In addition, the Committee relied on recommendations made by our Chief Executive Officer and our Chief Financial Officer in selecting the performance metrics and targets for FY25 incentive awards.

Our Chief Executive Officer as well as other members of management generally attend Committee meetings, as appropriate, to provide input on executive contributions, but no member of management participates in discussions with the Committee concerning their own compensation. The Committee also works closely with our internal legal, human resources, and finance personnel in establishing and monitoring our compensation

| SALLYBEAUTY HOLDINGS, INC. | 68 | 2025 Proxy Statement |

programs. Our Chief Financial Officer provides the Committee with input on our financial performance and operational issues, and our Chief Legal and Human Resources Officer provides input to the Committee regarding compliance with the laws, regulations and best practices applicable to executive compensation. MARKET DATA/B ENCHMARKING FW Cook assisted the Committee in benchmarking our compensation arrangements and aggregate equity compensation practices against public companies similar in size and scope to our company. FW Cook obtained proxy data from the peer companies described below, as well as comparative compensation surveys of retail companies. The following 17 specialty retail companies comprised our peer group for FY25 and was used to set FY25 compensation for our NEOs, which we refer to as our “peer companies” or “peer group”:

| Abercrombie & Fitch       | Genesco                 | Signet Jewelers        |
| American Eagle Outfitters | Guess?                  | Sprouts Farmers Market |
| Bath & Body Works         | Hibbett                 | Ulta Beauty            |
| Caleres                   | Kontoor Brands          | Urban Outfitters       |
| Carter’s                  | Nu Skin Enterprises     | Wolverine World Wide   |
| Foot Locker               | Petco Health & Wellness |                        |

The Committee selected the companies in the peer group, after reviewing data on retail companies (including financial metrics, line-of-business, stock performance and employee count for each respective company) and considering several criteria, including the comparability of specialty retailers and the volatility and maturity of potential peers. At the time of approval, in terms of size, our revenues approximated the median and market capitalization was between the 25 th percentile and median of these peer