Company: BOF
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004712
Chunk: 296

Company: BranchOut Food Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 296
---
clubs and other mass and general retail and online merchandisers, many of which are larger than us and have significantly greater capital
resources than we do, selling both competitive products and retailing our own products, and competing against our direct online business.
We also compete with a number of Natural, Organic and Functional Food and Beverage producers.

We
face significant competition from these and other retailers and producers. Any changes in their merchandising and operational strategies
could negatively affect our sales and profitability. In particular, competitors seek to gain or retain market share by reducing prices,
we would likely be forced to reduce our prices on similar product offerings in order to remain competitive, which may result in a decrease
in our market share, net sales and profitability and may require a change in our operating strategies.

We
have been able to compete successfully by differentiating ourselves from our competitors by providing an expanding selection of natural,
organic, and functional food and beverage products, competitive pricing, convenience and exceptional customer service. If changes in
consumer preferences decrease the competitive advantage attributable to these factors, or if we fail to otherwise positively differentiate
our product offering or customer experience from our competitors, our business, financial condition, and results of operations could
be materially and adversely affected.

Many
of our current competitors have, and potential competitors may have, longer operating histories, greater brand recognition, larger fulfillment
infrastructures, greater technical capabilities, significantly greater financial, marketing, and other resources and larger customer
bases than we do. These factors may allow our competitors to derive greater net sales and profits from their existing customer bases,
acquire customers at lower costs or respond more quickly than we can to new or emerging technologies and changes in consumer preferences
or habits. These competitors may engage in more extensive research and development efforts, undertake more far-reaching marketing campaigns,
and adopt more aggressive pricing policies (including but not limited to predatory pricing policies and the provision of substantial
discounts), which may allow them to build larger customer bases or generate net sales from those customer bases more effectively than
we are able to execute upon. There can be no assurance that we will be able to successfully compete against these competitors.

We
expect competition in the Natural, Organic and Functional Food and Beverage industry generally to continue to increase. We believe that
our ability to compete successfully in this market depends upon many factors both within and beyond our control, including:

    ●
    the size and composition of our customer
    base;

    ●
    the number of products that we feature on
    our