Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 36

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 36
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% Booked Residential Units

• 30% Revenue

• 30% Adjusted GAAP Operating Margin

The Compensation Committee and the Board selected these performance measures to drive sustained revenue growth and business expansion, while maintaining a strong emphasis on cost discipline and core operational performance.

The threshold, target, and maximum levels for the 2024 Performance Metrics are outlined in the table below. In alignment with the 2024 Performance Metrics and the following payout curves, and after a review of applicable financial results, our Compensation Committee approved the following achievements:

|                                |     | Threshold  |     |        |     | Target     |     |        |     | Maximum    |     |        |     |               |
| Name                           |     | Attainment |     | Payout |     | Attainment |     | Payout |     | Attainment |     | Payout |     | Actual Payout |
| Booked Residential Units       |     | 85%        |     | 50%    |     | 100%       |     | 100%   |     | 120%       |     | 200%   |     | 102%          |
| Revenue                        |     | 97%        |     | 75%    |     | 100%       |     | 100%   |     | 106%       |     | 150%   |     | 123%          |
| Adjusted GAAP Operating Margin |     | 85%        |     | 50%    |     | 100%       |     | 100%   |     | 115%       |     | 150%   |     | 150%          |
| Blended Payout                 |     |            |     |        |     |            |     |        |     |            |     |        |     | 123%          |

#### 2024 Corporate Bonus Plan Payouts
The actual payments made to each NEO pursuant to the 2024 Corporate Bonus Plan, all of which were approved by the Board or Compensation Committee, as appropriate, are set forth below and reflect a blended achievement of 123%. These amounts represent a one-time payment following Compensation Committee approval of the attainment level:

| Name             |     |         | 2024 Corporate Bonus Plan Actual Payout Amount 
 ($)                                            |
| Shane Trigg      |     | 671,291 |                                                |
| Tim Eaton        |     | 135,642 |                                                |
| Matt