Company: CELH
Filing Date: 2025-08-29
Form Type: 8-K
Source: 0001193125-25-192888
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Company: Celsius Holdings, Inc.
Filing Date: 2025-08-29
Form: 8-K
Item: Item 1.01
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Item 1.01.      Entry into a Material Definitive Agreement.  

Securities Purchase Agreement

On August 28, 2025 (the “ Closing Date”), the Company entered into a securities purchase agreement with PepsiCo (the “ Series B Purchase Agreement”), pursuant to which, on such date, the Company issued and sold to PepsiCo, and PepsiCo purchased from the Company, in a private placement exempt from registration under the Securities Act of 1933, as amended (the “ Securities Act”), 390,000 shares of a newly created series of the Company’s preferred stock, par value $0.001 per share, designated as “ Series B Convertible Preferred Stock” (the “ Series B Preferred Stock” and, together with the Series A Preferred Stock, the “ Preferred Stock”), for an aggregate purchase price of $585.0 million in cash. Subject to the satisfaction of certain conditions, as set forth in the Certificate of Designation of Series B Convertible Preferred Stock, setting forth the rights, preferences, privileges and restrictions applicable to the Series B Preferred Stock (the “ Series B Certificate”), each share of Series B Preferred Stock is initially convertible into 11,304,348 shares of Common Stock.

Pursuant to the Series B Purchase Agreement, the Company has granted PepsiCo the right to currently designate two persons (each, a “ PepsiCo Designee”) to be nominated by PepsiCo for election to the Company’s Board of Directors (the “ Board”), which number of directors may, in certain circumstances, be ratably increased upon a subsequent expansion of the number of persons serving on the Board. Upon the earlier of (i) PepsiCo, together with its affiliates, ceasing to beneficially own at least 31,639,121 shares of Common Stock (determined on an as-convertedbasis) and (ii) the termination of the Captaincy, PepsiCo will have the right to designate only one PepsiCo Designee; and, if PepsiCo, together with its affiliates, ceases to own at least 10,999,995 shares of Common Stock (determined on an as-convertedbasis), then PepsiCo’s Board designation rights will terminate in their entirety. As previously reported, the Original Purchase Agreement provided PepsiCo the right to designate a single PepsiCo Designee, and such person currently serves on the Board and constitutes one of the two PepsiCo Designees under the Series B Purchase Agreement. On the Closing Date, the Company increased the size of the Board from nine to