Company: BBD
Filing Date: 2025-10-30
Form Type: 6-K
Source: 0001292814-25-003701
Chunk: 37

Company: BANK BRADESCO
Filing Date: 2025-10-30
Form: 6-K
Chunk 37
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) - R$5.25 5.25
Extended Consumer Price Index (IPCA)4.5 3.8 General Market Price Index (IGP-M)(0.1) 3.7 Selic (year-end)15.00 11.75 Gross Domestic Product
(PIB)2.0 1.4 Additional Information Bradesco | Economic and Financial Analysis Report 30 corporate strategy The bank’s strategic
plan focuses on simplifying the operation and management model to provide more autonomy and speed in decision-making, keeping clients
at the heart of our decisions. The plan reinforces our ambition to be a full-service bank that is profitable and prepared to compete over
both the short and long term. This ambition can be translated into specific aspirations that need to be pursued, as outlined below: •
A physical bank with an adequate cost structure and aimed at serving clients • Efficient digital banking with humanized experience
and AI • Operational efficiency that ensures competitiveness and returns • Capture of a larger share of wallet in the key segments
• Better customer experience • A culture of transformers • Most effective time to market With a robust and accelerated
approach, we focused on an agenda of ten key strategic themes, which are divided into business and enabling areas, aligning our actions
with our ambitions: Business: Mass Retail; High Income; SMEs; payments and cash management; and credit cycle. Enablers: intra-group synergies
and innovation; technology and agile model; organizational structure; management model and culture; and operational efficiency. customer-centric
The client is at the center of all of our decisions. With a solid partnership built over 80 years, we are present in their daily life,
either by the mobile, computer, branches, or by BIA. Our purpose is to support the realization of dreams through a healthier financial
life. Our commitment is to provide the best experience by listening carefully to what our clients have to tell us and combining it with
data intelligence. Thus, we develop products and services that are increasingly complete, designed to meet the needs, desires and unique
moments of each client. The client’s voice To strengthen our customer-centric front, we have an exclusive area dedicated to the
evolution of the customer experience, guided by three strategic pillars: excellence in banking, which guarantees high quality and personalized
services in all channels with relevant solutions to each need; scalable platforms that use standardized and reusable components to leverage
ideas and productivity; and AI First that develops intelligent, reliable