Company: LSEB
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001199835-25-000233
Chunk: 16

Company: LSEB Creative Corp.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 1
Chunk 16
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 short each season.

The
company was established in 2007, but has since been acquired by Chanel Inc. in 2018, which has provided them with extensive resources,
financial support, and recognition. The company’s assortment has grown from an exclusive swim short offering to additional categories,
such as men’s resort wear and accessories, as well as kidswear. The company has a definite opportunity in expanding their assortment
with new commodities and/or markets, such as women’s swimwear or men’s ready-to-wear.

Between
their progressive ecommerce website, seven bricks and mortar stores, as well as countless wholesalers across the world, Orlebar Brown’s
reach is extremely impressive and effective. Where the company has opportunity to increase reach is by undertaking an Experiential Marketing
strategy, which could include more frequent, innovative events with customers or enhancing the traditional bricks and mortar environment
to be more engaging or interactive for the customer.

Frescobol
Carioca

Analysis

Influenced
by the Brazillian landscape and denizens, or otherwise known as “Cariocas”, Frescobol Carioca offers a range of luxury lifestyle
products; Men’s swimwear being the majority. The brand was founded in 2009 with a strong focus on environmentalism, quality, and
ultimately allowing their customers to “live like a Carioca”.

Frescobol
Carioca has increased their brand recognition through collaborations with world-renowned companies, such as Louis Vuitton and Eden Rock
Hotel. Although such collaborations have increased the company’s business, it is evident that they did not successfully market
these ventures and therefore did not take full advantage of the opportunity. Although the company has powerful social media outlets,
it is their ecommerce that is lacking curated content and fresh graphic design. By upgrading their ecommerce and harmonizing their various
platforms, Frescobol Caricoa would increase communication, customer traffic, and time spent on the platform.

Due
to Frescobol Carioca’s focus on environmental impact, they use an artisanal approach by running limited quantities of the items
in their collections. Concepts such as this create great urgency for customers to buy, however it also prevents potential sales above
and beyond the quantities produced. By producing larger quantities and shipping more stock to wholesalers and bricks and mortar locations,
the brand could profit from additional sales rather than selling-out.

Our
Competitive Strengths

LSEB
will be well positioned to maintain healthy competition with brands.