Company: KARO
Filing Date: 2025-06-09
Form Type: 20-F
Source: 0001213900-25-052372
Chunk: 78

Company: Karooooo Ltd.
Filing Date: 2025-06-09
Form: 20-F
Item: Item 4
Chunk 78
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 customers is via our internal teams. This is a key component of
our go-to- market strategy and the teams have typically increased their sales productivity while lowering the aggregate cost of subscriber
acquisition to date. Our sales agents conduct their selling activities telephonically, in some cases using live web demonstrations to
convert sales leads to customers.

Field sales. Our field
sales team of relationship managers meet face-to-face with prospective customers and focuses on sales to small businesses, medium-sized
businesses and large enterprises. The field sales team is supported by an inside team of sales representatives.

In addition to the direct selling
methods set out above, our field sales teams, with support from our inside sales team, work closely with automobile dealerships, insurance
companies and insurance brokers to generate channel-based opportunities for us to acquire new customers.

Furthermore, both the inside
sales teams and field sales teams focus on assisting customers that are adding devices through fleet expansion or broader use of additional
applications or software features across their fleet. They monitor customer usage to ensure that customers are deriving the maximum benefit
from our offering.

Marketing

Our marketing programs target
both individual consumers, business owners and decision-making managers in multiple industries that operate fleets of commercial vehicles.
Our marketing strategy is focused on lead generation and reinforcing customer engagement and thought leadership.

Lead generation is a core function
of our business processes. We generate leads through a combination of internet-driven inbound activities and traditional outbound marketing
activities.

Inbound leads. Our inbound
leads are largely generated through digital or internet-based marketing efforts. This involves extensive search engine marketing, search
engine optimization, email marketing, direct internet traffic, social media platforms and purchased lead generations. Our demand generation
programs vary depending on our target customer, industry or fleet size, and include marketing activities such as integrated programs on
the internet, outbound marketing campaigns targeted to prospective customers in key industries and geographies, attendance and sponsorship
of trade shows, email lead generation and prospective customer follow up, and traditional public relations and website properties. We
make use of social media to engage customers and prospective customers to generate interest, demand and leads.

Outbound leads. Our outbound
lead generation involves a variety of traditional marketing activities, including customer referral, purchased leads, direct mail, email
marketing, cold calling, advertising, trade shows and in-person events and telemarketing. We accumulate marketing lists through a variety
of sources, including purchased lists selected by industry and geographic demographics. We filter prospective customers by using industry
knowledge to identify quality