Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1149

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1149
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 purchase and returns analysis;

    ○
    Widget
    usage analysis by Brands Specialists and BI teams;

    ○
    Automatic
    pairing of sizing models with products/collections for an SKU-based size recommendation for each individual customer;

    ●
    User
    Experience 

    ○
    Easy
    to use interface (10-15 seconds to receive size recommendations);

    ○
    Option
    to add/deduct questions to/from widget wizards;

    ○
    Users
    automatically receive size recommendations on all products after initial usage;

    ●
    Product
    and platform features, architecture, reliability, privacy and security, performance, effectiveness, and supported environments;

    ●
    Product
    extensibility and ability to integrate with other technology infrastructures;

    ●
    Digital
    operations expertise;

    ●
    Ease
    of use of products and platform capabilities included in Naiz Platform;

    ●
    Total
    cost of ownership;

    ●
    Adherence
    to industry standards and certifications;

    ●
    Strength
    of sales and marketing efforts internally led and guaranteeing efficiency on acquisition costs;

    ●
    Brand
    awareness and reputation boosted by our comprehensive platform focused on fashion; and

    ●
    Focus
    on customer success with dedicated team.

11

We
believe we generally compete favorably with our competitors on the basis of these factors. We expect competition to increase as other
established and emerging companies enter our markets, as customer requirements evolve, and as new products and technologies are introduced.
We expect this to be particularly true as size recommendation for online fashion is a big challenge for the whole industry, making it
attractive for new companies to join this space.

Many
of our competitors have substantially greater financial, technical, and other resources, greater name recognition, larger sales and marketing
budgets, broader distribution, and larger and more mature intellectual property portfolios.

Human
Capital Management

As
of March 10, 2025, we had a total of 13 employees, of which all were full-time employees, including 6 in sales and marketing, 2 in
technology and development and 5 in administration and finance.

None
of our employees are represented by a collective bargaining agreement, nor have we experienced any work stoppage. We consider our relationship
with our employees to be good. Our future success depends on our continuing ability to attract and retain highly qualified engineers,
sales and marketing,