Company: MFON
Filing Date: 2025-06-06
Form Type: 10-Q
Source: 0001641172-25-014006
Chunk: 83

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-06-06
Form: 10-Q
Item: Part I, Item 8
Chunk 83
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email and SMS/MMS messaging. The accounting policies are the same as the policies listed in the summary of significant accounting policies.

The chief operating decision maker (“CODM”) of the Company
is our President who assesses performance of our single operating segment and decides how to allocate resources based on consolidated
net loss that is reported on the consolidated statement of operations, as well as through other performance measures. The CODM considers
consolidated net loss in deciding how to allocate resources into the Company based on net income that also is reported on the income statement
as consolidated net income.

    21

The CODM is provided quarterly with reports on cash and accounts receivable to make decisions regarding resource allocation.
The measure of segment assets is reported on the balance sheet as total
consolidated assets.

The CODM uses net income to evaluate income generated
from segment assets (return on assets) in deciding whether to reinvest profits into the customer acquisition and engagement or into other
parts of the entity, such as for acquisitions or to pay dividends. Net income is used to monitor budget versus actual results. The CODM
also uses net income in competitive analysis by benchmarking to the Company’s competitors. The competitive analysis along with the
monitoring of budgeted versus actual results are used in assessing performance of the segment and in establishing management’s compensation.

The Company has one reportable segment: customer acquisition
and engagement. The customer acquisition and engagement segment provides customer with the ability to engage customers though email, SMS/MMS
messaging and through our unique fee-for action contracts such as a fee for downloading an app, or a fee for achieving a certain action
in a digital app, or acquiring a loyalty member. The Company derives revenue primarily in North America and manages the business activities
on a consolidated basis. All revenue is derived using our Recurrency platform which is designed to leverage point-of-sale data, along
with cognitive computing, to increase visits, spend, and loyalty from consumers.

The following table shows net sales by operating segment:

 Schedule
of Net Sales by Operating Segment

    Customer Acquisition and Engagement segment
  
    Revenues 
    $513,311 
  
    Less: 

    Customer Acquisition Costs 
     239,593 
  
    Dues and Subscriptions 
     22,415 
  
    Legal and Accounting and Professional Fees 
     121,828 
  
    Travel Expense 
     14,280 
  
    Administrative Expenses 
     524,163 
  
    Advertising Expense