Company: ASAN
Filing Date: 2025-04-30
Form Type: DEF 14A
Source: 0001477720-25-000081
Chunk: 48

Company: Asana, Inc.
Filing Date: 2025-04-30
Form: DEF 14A
Chunk 48
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 to executive, equity, and director compensation matters, Compensia did not provide other services to our Company in fiscal year 2025.

Our Compensation Committee has examined whether the work of Compensia as our compensation consultant raised any conflict of interest, taking into account relevant factors in accordance with applicable SEC rules. Based on its analysis, our Compensation Committee determined that the work of Compensia and the individual compensation advisors employed by Compensia does not raise any conflict of interest pursuant to the independence factors and guidance provided in the Dodd-Frank Act, SEC rules, and NYSE and LTSE listing standards.

#### Use of Competitive Market Data
Our Compensation Committee believes that it is important when making compensation decisions to be informed regarding current practices of comparable public companies with which we compete for top talent. To this end, our Compensation Committee works annually with Compensia to review and revise the list of our peer group companies to be used in connection with assessing compensation practices and pay levels. Our Compensation Committee believes that the competitive market data provided by Compensia, along with other factors, is an important reference point when setting compensation for our executive officers, including our named executive officers, because competition for executive talent is very intense in our industry and the retention of our talented leadership team is critical to our success.

#### Fiscal Year 2025 Compensation Peer Group
In December 2023, Compensia proposed, and our Compensation Committee approved, a group of companies that would be appropriate peers for fiscal year 2025 compensation decisions, based on the following criteria:

• Industry: software-related companies with a focus on companies providing software as a service (SaaS).

• Market capitalization: approximately 0.3x to 3x of our market capitalization.

• Revenues: approximately 0.5x to 2.5x of our revenues over the trailing four quarters.

#### Asana 2025 Proxy Statement41

#### Executive Compensation
At the time, our trailing four quarter revenue was $579 million, and our 30-day average market capitalization was approximately $4.9 billion. Using the above criteria collectively, the following 20 companies were identified as

appropriately sized for our peer group by our Compensation Committee for the purpose of informing executive pay decisions for fiscal year 2025:

| Alteryx              |     | AppFolio              |     | Bill.com Holdings |     | BlackLine     |     | Braze     |
| Confluent            |     | DigitalOcean Holdings |     | Elastic N.V.