Company: FITBI
Filing Date: 2025-11-04
Form Type: 10-Q
Source: 0000035527-25-000212
Chunk: 204

Company: FIFTH THIRD BANCORP
Filing Date: 2025-11-04
Form: 10-Q
Item: Item 1
Chunk 204
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 30, 2025, respectively, compared to the same periods in the prior year primarily driven by increases in compensation and benefits expense and marketing expense. Compensation and benefits expense increased $23 million and $22 million for the three and nine months ended September 30, 2025, respectively, compared to the same periods in the prior year primarily due to increases in performance-based compensation. The increase for the nine months ended September 30, 2025 also included an increase in base compensation. Marketing expense increased $5 million and $14 million for the three and nine months ended September 30, 2025, respectively, compared to the same periods in the prior year primarily due to increased spend on customer acquisition activities.

Average consumer loans increased $3.2 billion and $2.8 billion for the three and nine months ended September 30, 2025, respectively, compared to the same periods in the prior year primarily due to increases in average indirect secured consumer loans, average residential mortgage loans, average home equity and average solar energy installation loans, partially offset by decreases in average other consumer loans. Refer to the Loans and Leases subsection of the Balance Sheet Analysis section of MD&A for additional information on these fluctuations. Average commercial loans increased $969 million and $930 million for the three and nine months ended September 30, 2025, respectively, compared to the same periods in the prior year primarily driven by loan originations exceeding payoffs.

Average deposits increased $1.4 billion and $1.0 billion for the three and nine months ended September 30, 2025, respectively, compared to the same periods in the prior year primarily driven by increases in average money market deposits and average demand deposits, partially offset by decreases in average savings deposits. The increase for the three months ended September 30, 2025 compared to the same period in the prior year also included an increase of $502 million in average CDs primarily due to higher offering rates. Average money market deposits increased $409 million and $972 million for the three and nine months ended September 30, 2025, respectively, compared to the same periods in the prior year primarily as a result of higher average balances per customer account due to higher offering rates. Average demand deposits increased $881 million and $739 million for the three and nine months ended September 30, 2025, respectively, compared to the same periods in the prior year primarily as a result of an increase in the number of customer accounts and average balances per customer account. Average savings