Company: BGHL
Filing Date: 2025-10-01
Form Type: F-1/A
Source: 0001213900-25-094318
Chunk: 56

Company: BILLION GROUP HOLDINGS Ltd
Filing Date: 2025-10-01
Form: F-1/A
Chunk 56
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 customer acquisition, we actively participate in international and local food and beverage exhibitions and promotional events to engage with potential buyers. We also pursue long -termsupply agreements with various high -endcatering groups. Our referral program, which rewards both existing and newly referred customers, is also a key component of our new business development efforts. We have demonstrated an ability to attract new customers. For instance, since the acquisition by new investors as of March 31, 2024, we acquired four new customers in 2024, three of whom became part of our top five customers for that year. Despite these efforts, there is no guarantee that our customer retention and acquisition strategies will be successful in mitigating the risks associated with customer concentration or in offsetting the impact of any potential loss of key customers. Our inability to retain key customers, attract new customers, or effectively manage our customer relationships could have a material adverse effect on our business, financial condition, and results of operations. Our business depends significantly on the market recognition of our brand names. Any damage to our brand names or reputation, or any failure to effectively promote our brands, could materially and adversely impact our business and results of operations. We believe that the market recognition of our brand names among our customers have contributed significantly to the growth and success of our business. Therefore, maintaining and enhancing the recognition and image of our brands is critical to our ability to differentiate our products and to compete effectively. Nevertheless, whether we are able to maintain and enhance the recognition and image of our brands is subject to our ability in: •maintaining the popularity, attractiveness, diversity and quality of our products; •maintaining or improving customers’ satisfaction with the quality of our products; •offering and maintaining a wide selection of high -qualityproducts; •increasing brand awareness through marketing and brand promotion activities; and •preserving our reputation and goodwill in the event of any negative publicity, internet and data security, product quality and price authenticity. Our business is vulnerable to brand reputation risks arising from quality perceptions and counterfeit activities. Any actual or perceived decline in product quality, even if attributable to third -partysuppliers beyond our control, could irreparably harm our brand equity and customer trust. Additionally, our premium market positioning attracts counterfeiters using imitative branding to mislead consumers, potentially diluting our exclusivity and necessitating costly enforcement measures. We cannot guarantee the effectiveness of our quality assurance protocols or anti -counterfeitinginitiatives. A material breach of brand integrity may reduce demand from luxury hospitality, er