Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 52

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 52
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     |          |     | 100% |
| 0                  |     |          |     | 0%   |

| ❖ | 2024 Annual Incentive Payouts |

At the end of the year, the Committee assessed Celsius’ financial performance versus the financial goals for 2024 and approved a total financial payout of 17% of target, as shown below (dollars in millions):

| Financial Metric                 |     | Weighting |     |    |   |     | Threshold(50% Payout) |     |        |     | Target        
 (100% Payout) |     |        |     | Maximum(150% Payout) |     |        |     | ActualResult |     |                 |     | Payout% |     |    |   |
| Revenue                          |     |           |     | 25 | % |     |                       |     | $1,040 |     |               |     | $1,755 |     |                      |     | $2,036 |     |              |     | Below Threshold |     |         |     |  0 | % |
| Gross Profit                     |     |           |     | 25 | % |     |                       |     |   $681 |     |               |     |   $851 |     |                      |     |   $987 |     |              |     | At Threshold    |     |         |     | 50 | % |
| Adjusted EBITDA                  |     |           |     | 25 | % |     |                       |     |   $307 |     |               |     |   $384 |     |                      |     |   $445 |     |              |     | Below Threshold |     |         |     |  0 | % |
| Total Financial Weighting/Payout |     |           |     | 75 | % |     |                       |     |        |     |               |     |        |     |                      |     |        |     |              |     |                 |     |         |     | 17 | % |

In addition, 25% of the overall payout was determined by measuring individual performance, as described above. The individual achievement in 2024 and individual performance factors are described below:

| ❖ | 2024 Individual Achievements for John Fieldly: 126% payout (percentage of target) |

| • |     | Developed and implemented a succession plan for management levels |

| • |