Company: ZHIHF
Filing Date: 2025-04-15
Form Type: 20-F
Source: 0001410578-25-000729
Chunk: 247

Company: Zhihu Inc.
Filing Date: 2025-04-15
Form: 20-F
Item: Item 4
Chunk 247
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 most notable events from time to time. We also collaborate with various media to ensure our content regularly covers popular events of interest to the general public.

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Content Creators
The Zhihu brand has inspired our users to become active contributors and content creators. As a UGC-based online content community, we take pride in the 77.7 million cumulative content creators who have collectively contributed 874.6 million cumulative pieces of content, including 654.8 million cumulative Q&As, to our community as of December 31, 2024. Our users and content creators complement each other in our content ecosystem, sharing their collective intelligence to create a marketplace of answers. We strive to empower them to generate high-quality content and foster content diversity. Through our efforts in discovering, developing, and supporting content creators, we help realize and unlock the potential of each content creator, regardless of their background or field of specialty. This approach enables us to convert more users into content creators. 
We understand and support the different needs of content creators at different stages. Our Q&A format serves as a catalyst for creativity, encouraging users to become content creators in the Zhihu community by contributing their first piece of content. Our technology can help content creators select the right topics tailored to their interest and expertise. For example, our AI-powered question routing system distributes questions suitable for entry-level content creators, gradually advancing in complexity as content creators become more experienced. In addition, we provide ongoing support and guidance to content creators to encourage the frequency of content creation, including rewarding them financially for their creative works through various channels, such as income for creation of quality commercial and premium content, commissions from Recommended Goodies, and other initiatives. In April 2023, we upgraded our professional creator identification recognition function to indicate verified professional identity of our content creators. Furthermore, we launched our upgraded Haiyan Plan 6.0 March 2024, which centers around professional users with profile verified, motivating them with greater weights to expand their influence within the community and with highly efficient tools for realizing their monetization potential. 
Zhihu Users
We have a large, vibrant, and growing user base. We had average MAUs of 101.3 million, 105.3 million, and 83.0 million in 2022, 2023, and 2024, respectively. The decrease of average MAUs in 2024 was consistent with our expectations, as we reduced spending on community-related user acquisition and shifted to prioritizing user experience and adopting a more