Company: MTCH
Filing Date: 2025-02-27
Form Type: 10-K
Source: 0000891103-25-000027
Chunk: 143

Company: Match Group, Inc.
Filing Date: 2025-02-27
Form: 10-K
Item: Item 7
Chunk 143
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 spend to focus on marketing channels and markets that generate returns above our thresholds. Our data-driven approach provides us the flexibility to scale and optimize our advertising spend. We spend advertising dollars against an expected lifetime value of a Payer that is realized over a multi-year period. While this advertising spend is intended to be profitable on that basis, it is nearly always negative during the period in which the expense is incurred. For newer brands that are gaining scale, or existing brands that are expanding into new geographies, we may make incremental advertising investments to establish the brand before optimizing monetization of the brand. Our advertising spend may be incurred unevenly throughout the year.

International markets.  Our services are available across the world. Our international revenue represented 54% of our total revenue for both years ended December 31, 2024 and 2023. We vary our pricing to align with local market conditions and our international businesses typically earn revenue in local currencies. As foreign currency exchange rates fluctuate, translation of the statement of operations of our international businesses into U.S. dollars affects year-over-year comparability of operating results.

2024 Consolidated Results

In 2024, total revenue grew 3%, operating income decreased 10%, and Adjusted Operating Income was flat year-over-year. Revenue growth was primarily due to growth at Hinge, and to a lesser extent Tinder, offset by declines at E&E and MG Asia. Operating income and Adjusted Operating Income were positively affected by the increase in revenue. Operating income declined due to increases in non-cash compensation, impairments of certain intangible assets, and depreciation.

38

Results of Operations for the years ended December 31, 2024, 2023 and 2022

The following discussion should be read in conjunction with “Item 8. Consolidated Financial Statements and Supplementary Data.” 

RevenueYears Ended December 31,2024Change% Change2023Change% Change2022(Amounts in thousands, except RPP)Direct RevenueTinder$1,940,619 $22,990 1%$1,917,629 $123,162 7%$1,794,467 Hinge550,435 153,950 39%396,485 112,817 40%283,668 Evergreen & Emerging642,988 (48,438)(7)%691,426 (38,946)(5)%730,372 MG Asia283,936 (18,655)(6)%302,591