Company: PRI
Filing Date: 2025-04-01
Form Type: DEF 14A
Source: 0000950170-25-048061
Chunk: 51

Company: Primerica, Inc.
Filing Date: 2025-04-01
Form: DEF 14A
Chunk 51
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 ensure the Company's image accurately reflects who we are.

| Primerica 2025 Proxy Statement | 53 |

| EXECUTIVE COMPENSATION |

Short-Term Corporate Performance Objectives For purposes of short-term incentive compensation, corporate performance for fiscal 2024 was measured based on four separate objectives, which were derived from the Company’s 2024 business plan and corporate strategy. The following table describes the corporate objectives and links each metric to the relevant components of the Company’s strategy.

|                        |     |                                                                                                                                                          |     | Strategic Objectives |     |                                       |                                                                                             |     |                                                             |
| Corporate Objective    |     | Rationale                                                                                                                                                |     | Maximize             
 Sales Force          
 Growth,              
 Leadership           
 and                  
 Productivity         |     | Broaden and Strengthen our Protection 
 Product Portfolio                     | Become the Middle-Income Market's Provider of Choice for Retirement and Investment Products |     | Develop                                                     
 Powerful                                                    
 Digital                                                     
 Capabilities                                                
 that Deepen                                                 
 our Client Relationships and Extend our Reach in the Market |
| Adjusted Operating     
 Revenues               |     | Reflects the sale and referrals of life, securities, and other products as well as the performance of our insurance in force and assets under management |     | •                    |     | •                                     | •                                                                                           |     | •                                                           |
| Adjusted Net           
 Operating Income       |     | Reflects the overall success of the Company and is not impacted by management decisions on share repurchases                                             |     | •                    |     | •                                     | •                                                                                           |     | •                                                           |
| Adjusted Net Operating 
 Income Return on       
 Adjusted Stockholders' 
 Equity (ROAE)          |     | Reflects net operating income performance, as well as the effectiveness of capital management strategies                                                 |     | •                    |     | •                                     | •                                                                                           |     | •                                                           |
| Size of Life-Licensed  
 Sales Force at Fiscal  
 Year End               |     | Represents recruiting, licensing efficiency, turnover rates and long-term sustainability                                                                 |     | •                    |     |                                       |                                                                                             |     |                                                             |

The Board of Directors approves an annual business plan with financial and operational targets. The Compensation Committee typically ties the annual corporate performance targets to the metrics contained in that business plan. The 2024 corporate performance targets were set at levels that were intended to be challenging but achievable.

| 54 |

| EXECUTIVE COMPENSATION |

The weighting of each objective was intended to emphasize areas on which