Company: JL
Filing Date: 2025-04-03
Form Type: 20-F/A
Source: 0001213900-25-028675
Chunk: 75

Company: J-Long Group Ltd
Filing Date: 2025-04-03
Form: 20-F/A
Chunk 75
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 other geographical regions outside Hong Kong and mainland China. Our sales and marketing team and our consultants are both responsible for identifying new business opportunities as well as establishing and maintaining relationships with our customers. Our sales and marketing team in Hong Kong mainly covers customers in Hong Kong and mainland China, particularly, the apparel brands’ regional offices and their apparel manufacturers in mainland China and may also directly cover customers located at other geographical regions as necessary. Our sales and marketing team in Hong Kong is directly operated by us and responsible for overseeing the sales and marketing consultants of other geographical regions. Our sales and marketing consultants are based in different geographical regions, including Denmark, Italy and Canada, where some international apparel brands are based. The sales and marketing consultants mainly cover customers in their own respective regions, although the teams in Denmark and Canada may extend their reach to potential customers in other major European markets and the North American market, respectively. We engage sales and marketing consultants mainly based on their sales and marketing experience in reflective and heat transfer materials and products and their relationships and networks with outerwear and sportswear apparel brands in their respective geographical regions and we conduct a regular review of their sales performance from time to time. We compensate our sales and marketing consultants on a commission basis, which we believe provides them with strong incentive to promote our products. We also collect customer feedback from time to time in order to keep up with our market competitiveness regarding pricing, product range and quality, production and delivery time. Suppliers We source our licensed U.S. branded products directly from our U.S. licensor as its authorized distributor of reflective materials. For non-branded products, we source from suppliers located in the PRC. For the fiscal year ended March 31, 2024, three major suppliers accounted for approximately 29%, 20% and 11% of our total purchases. For the fiscal year ended March 31, 2023, four major suppliers accounted for approximately 24%, 22%, 11% and 10% of our total purchases. We do not enter into long-term supply contracts with our materials suppliers and manufacturing services suppliers, and we believe this conforms with the industry practice as our demands for the products and the conversion service are subject to fast changing fashion trends in the market. We generally place orders for our materials and products on an order-by-order basis after seeking and confirming quotations from the suppliers. Our purchase order includes order information such as unit price, quantity, delivery schedule and payment details. For our manufacturing services suppliers, once our customer confirms the product design and specifications with us