Company: IPST
Filing Date: 2025-02-04
Form Type: 424B3
Source: 0001213900-25-010139
Chunk: 5

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-02-04
Form: 424B3
Chunk 5
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 elsewhere in this prospectus. You should read this entire prospectus carefully, including the information set forth in the sections titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our financial statements and related notes thereto contained in this prospectus, before making an investment decision. Unless the context requires otherwise, references in this prospectus to “we,” “us,” “our,” “our company,” or similar terminology refer to Heritage Distilling Holding Company, Inc. and its subsidiaries.

<div align='center'>Our Company</div>

Overview

We are a craft distillery producing, marketing,
and selling a diverse line of award-winning craft spirits, including whiskeys, vodkas, gins, rums, and “ready-to-drink” canned
cocktails. We recognize that taste and innovation are key criteria for consumer choices in spirits and innovate new products for trial
in our company-owned distilleries and tasting rooms. We have developed differentiated products that are responsive to consumer desires
for rewarding and novel taste experiences.

We compete in the craft spirits segment, which
is the most rapidly-growing segment of the overall $288 billion spirits market. According to the American Craft Spirits Association,
a craft distillery is defined generally as a distillery that produces fewer than 750,000 gallons annually and holds an ownership interest
of 51% or more of a distilled spirits plant that is licensed by the Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of
the Treasury. According to the Craft Spirits Global Market Report 2023 of Grand View Research, the craft spirits segment had revenues
of more than $21.4 billion in 2023, an increase of 20.9% from 2021, and is estimated to grow at a compound annual growth rate (“CAGR”)
of 29.4% between 2024 and 2030. We believe we are well positioned to grow in excess of the growth rate of the market by increasing our
marketing efforts, increasing the size of our sales teams, and broadening our wholesale distribution.

Out of the more than 2,600 craft producers
in North America, we have been recognized with more awards for our products from the American Distilling Institute, the leading independent
spirits association in the U.S., than any other North American craft distiller for each of the last ten years, plus numerous other
Best of Class, Double Gold, and Gold medals from multiple national and international spirits competitions