Company: PRMB
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001193125-25-012325
Chunk: 87

Company: Primo Brands Corp
Filing Date: 2025-01-24
Form: S-1
Chunk 87
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 Stock.” The historical results of operations discussed in this section are those of BlueTriton prior to the completion of the Transaction and do not reflect certain items that are expected to affect BlueTriton’s results of operations and financial condition after giving effect to the Transaction. The Transaction was accounted for as a business combination in accordance with GAAP, with BlueTriton treated as the accounting acquirer for financial reporting purposes. Trends and Factors Affecting Results of Operations Evolving Customer Trends BlueTriton believes it is well-positioned to benefit from evolving consumer trends, as well as the continued acceleration of e-commerce.These favorable trends, combined with the broad appeal of BlueTriton’s brands, provide it with a significant opportunity to drive the growth of its business.

| • |     | Ability to Increase Brand Awareness – BlueTriton’s ability to increase brand awareness                                                                                                                                                           
 has and will continue to contribute meaningfully to its performance. BlueTriton focuses on creating, capturing, and retaining new demand by increasing its brand awareness while also increasing its value proposition to BlueTriton customers.  
 BlueTriton aims to continue to increase its brand awareness through continued local community engagement, national media campaigns, growing its social community, and innovating its packaging to make BlueTriton’s brands and products visually 
 appealing and distinctive from other bottled water brands.                                                                                                                                                                                       |

| • |     | Product Innovation and Expansion – BlueTriton sees significant potential to grow its sales in                                                                                                                                                     
 underpenetrated, high-growth categories of the non-alcoholic beverage business, such as sparkling, flavored, and enhanced waters, by leveraging the brand equity of its existing brands to develop new and                                        
 innovative beverage offerings. Through the flexible production capabilities of BlueTriton’s existing infrastructure and its extensive distribution and retail relationships, BlueTriton believes it will be able to quickly develop, produce, and 
 commercialize new products. BlueTriton intends to continue investing in innovations within its product portfolio, as well as the development and introduction of new products.                                                                    |

| • |     | E-commerce – Given the trend towards growth of sales                                                                                                                     
 through e-commerce websites and mobile commerce applications, including through subscription services and other                                                          
 direct-to-consumer businesses, the consumer is leveraging multiple methods of engagement including the digital marketplace. BlueTriton intends to continue expanding its 
 digital platform, for example by building out BlueTriton’s e-commerce subscription partnerships with key retailers currently offering one-time deliveries in the