Company: FLDDW
Filing Date: 2025-07-11
Form Type: S-1
Source: 0001213900-25-062935
Chunk: 180

Company: Fold Holdings, Inc.
Filing Date: 2025-07-11
Form: S-1
Chunk 180
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 our financial strategies, aligning with modern financial trends and technological advancements. Flywheel Effect We expect demand for bitcoin financial services to continue to increase over time, and Fold has positioned itself as a first mover to benefit from this acceleration. As the bitcoin network expands, we believe demand for our services will grow, fueling a cycle where we build more financial products to meet consumer needs, further increasing our cash flows, our bitcoin treasury, and the bitcoin holdings of our customers. This flywheel, powered by aligned incentives and our first -moveradvantage, positions Fold to capitalize on Bitcoin’s rapid growth and increasing value. Our Growth Strategy Fold aims to grow alongside the emerging bitcoin economy. We believe we are in the early stages of realizing the full value of our existing platform. We seek to capitalize on the structural advantages of being a first -mover, customer -centricand built -to-scaleplatform as we continue to grow our business and customer base. Marketing Demand for bitcoin financial services is accelerating as more participants enter the market. Despite this growth, there remains a significant gap in available solutions with the exception of Fold. 109 Fold has capitalized on this opportunity by marketing to and building a valuable customer base characterized by high credit scores, strong earning potential, and high lifetime values. Fold has achieved this with customer acquisition costs of less than $10 per user compared to industry averages of over $300 per customer for traditional financial service providers. Our customer acquisition strategy relies primarily on paid and organic online advertising and social media. Fold also relies on television (streaming and linear), paid search, organic web traffic, and email marketing. Referrals and spend incentives drive incremental acquisition and engagement. Our marketing content is produced and edited by a lean, experienced, in -houseteam, well -versedin tailoring messages for our target segments. Product marketing efforts are aimed at increasing member engagement, through -funnelconversion, and retention at a low cost. Our customer acquisition channels combine a mix of online and offline, as well as paid and unpaid, channels. They include marketing affiliates, sponsorships, radio, direct mail, organic web traffic, email marketing, and online advertising, among others. Our primary strategic growth initiatives are as follows: (1) Continue Fundamental Execution We remain focused on enhancing our bitcoin financial services platform by continuing to invest in product development, sales, and marketing. We believe these efforts are key to expanding our user base and strengthening our partnerships. We also aim to optimize customer lifetime value (“LTV”) through new products and features, enhanced