Company: WLTH
Filing Date: 2025-09-23
Form Type: DRS/A
Source: 0001524566-25-000011
Chunk: 181

Company: WEALTHFRONT CORP
Filing Date: 2025-09-23
Form: DRS/A
Chunk 181
---
 |     |   |         14,287 |     |   |        15,080 |     |   |           17,063 |     |   |           18,085 |     |   |         20,232 |     |   |        21,227 |
| General and administrative         |                |   |          5,775 |     |   |         5,658 |     |   |            6,297 |     |   |            6,036 |     |   |          6,704 |     |   |         7,182 |     |   |            7,365 |     |   |            7,841 |     |   |          9,867 |     |   |         8,873 |
| Marketing                          |                |   |          3,808 |     |   |         4,947 |     |   |            5,444 |     |   |            6,951 |     |   |         10,378 |     |   |        11,531 |     |   |           15,812 |     |   |           14,475 |     |   |         10,188 |     |   |         9,093 |
| Operations and support             |                |   |          2,434 |     |   |         2,535 |     |   |            2,444 |     |   |            2,354 |     |   |          2,500 |     |   |         2,575 |     |   |            2,705 |     |   |            2,839 |     |   |          2,925 |     |   |         3,063 |
| Total costs and operating expenses |                | $ |         31,472 |     | $ |        34,737 |     | $ |           33,743 |     | $ |           35,187 |     | $ |         40,599 |     | $ |        44,071 |     | $ |           50,933 |     | $ |           51,783 |     | $ |         51,880 |     | $ |        51,843 |

Cost of Revenue

Cost of revenue has increased sequentially in each of the periods presented primarily due to:

• an increase in cash management costs driven