Company: NGVC
Filing Date: 2025-12-11
Form Type: 10-K
Source: 0001437749-25-037556
Chunk: 804

Company: Natural Grocers by Vitamin Cottage, Inc.
Filing Date: 2025-12-11
Form: 10-K
Item: Item 1
Chunk 804
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 our new stores and remodels;

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			promote environmentally responsible and sustainable practices in our supply chain;

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			undertake fundraisers for organizations whose missions align with ours; and

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			support the economic vitality of small producers and agricultural communities.

12

Marketing and Advertising

A significant portion of our marketing efforts is focused on educating our customers on the benefits of natural and organic grocery products, dietary supplements and our quality standards. Our customer outreach programs provide practical general nutrition knowledge to a variety of groups and individuals, schools, businesses, families and seniors. These educational efforts fulfill one of our founding principles and offer us the opportunity to build relationships with customers and community influencers.

{N}power Customer Rewards Program. We introduced the {N}power customer rewards program in fiscal year 2015. {N}power members receive digital coupons, discounted pricing on certain staple items (such as free-range eggs), personalized offers and other rewards, all by providing their phone number at the time of checkout. We believe the {N}power program is enhancing customer loyalty and engagement while increasing customer traffic and average basket size. We continue to enhance the personalization and interactivity of our {N}power offerings and featured {N}power promotions, with a focus on local store marketing. We also continue to improve and promote our Natural Grocers mobile application, which provides {N}power members with access to exclusive digital coupons, interactive features, recipes and articles, as well as improved direct communication and engagement through their smartphones and tablets. We believe these steps have helped to increase membership in the {N}power program. We had approximately 2.7 million registered {N}power members as of September 30, 2025 compared to approximately 2.4 million {N}power members as of September 30, 2024.

Health Hotline and Holly Deals. The Health Hotline is a four-color magazine that contains a mix of in-depth health and nutrition articles, along with a selection of popular sale items. The articles aim to be relevant, science-based and written to reflect the most recent research findings. The Health Hotline magazine was published 11 times during fiscal year 2025, and we expect comparable publication frequency during fiscal year 2026. The printed version of the Health Hotline magazine is mailed to subscribers and distributed in our stores. In addition, an electronic version of the Health Hotline magazine and a weekly electronic Health Hotline newsletter are distributed to subscribers via email.