Company: RKLIF
Filing Date: 2025-07-31
Form Type: 6-K
Source: 0001654954-25-008672
Chunk: 10

Company: RENTOKIL INITIAL PLC /FI
Filing Date: 2025-07-31
Form: 6-K
Chunk 10
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 customers' premises. The number of connected customer sites has reached 32,500.

In H1, we began to roll out our first AI-enabled pest control services. Our new PestConnect Optix service utilises AI and motion-detection camera technology to identify individual rodents. Now in operation in the UK, France and Netherlands, it is adding predominantly one-time job revenue to existing customer accounts. We're also piloting this new service in Belgium, Norway, Portugal, Australia and the US.

Our Innovation teams have continued to explore ways to expand the AI-enabled Optix service to other services and different pest types and are currently piloting the new Lumnia Optix service - a digital insect light trap solution with camera and AI analysis. Launches are planned in the International region and then will be expanded initially into US key accounts.

#### Hygiene & Wellbeing
|                           | H1 2025 
      $m | H1 2024 
      $m | Change (reported) 
 %                 | Change (constant currency) 
 %                          | Organic Growth |
| Revenue                   |     566 |     542 | 4.5%              | 4.3%                       | 0.9%           |
| Operating Profit          |      98 |      87 | 12.8%             | 12.9%                      |                |
| Adjusted Operating Profit |      97 |      94 | 4.9%              | 5.0%                       |                |
| Adjusted Operating Margin |   17.2% |   17.2% | -                 | 0.1%                       |                |

| Organic Growth      | Q1   | Q2   | H1   |
| Hygiene & Wellbeing | 1.6% | 0.4% | 0.9% |

Rentokil Initial is a leader in the provision of hygiene and wellbeing services, operating in around 70 markets around the world. Inside the washroom we provide hand hygiene (soaps and driers), air care, in-cubicle (feminine hygiene units), no-touch products and digital hygiene services. In addition to core washroom hygiene, we deliver specialist services outside the washroom such as premium scenting, plants, air quality monitoring, green walls and specialist waste collection services.

Market

According to latest industry reports, published in H1 25, over the next 10 years the global Core Hygiene market is expected to grow