Company: SWAGW
Filing Date: 2025-01-22
Form Type: 10-K/A
Source: 0001213900-25-005516
Chunk: 19

Company: Stran & Company, Inc.
Filing Date: 2025-01-22
Form: 10-K/A
Chunk 19
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 to promote and ask for referrals from satisfied customers who often refer us to other potential clients. We continuously seek         
 to build our sales forces through hiring of experienced individuals with established books of business as well as hiring less-experienced      
 individuals that we hope to develop into productive sales representatives. As we continue to grow, we are hiring sales representatives         
 in different geographies across the U.S. that further diversify our customer base and attract new customers. Currently we have employees       
 or sales reps located in offices or remotely in Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, 
 Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, and Texas. We        
 will continue to build sales and marketing campaigns to promote Stran, including social media, search engine optimization (SEO), HubSpot       
 Inbound Marketing, and other alternative platforms. We also plan to continue to identify and exhibit at appropriate tradeshows, conferences,   
 and events where we have had success.                                                                                                          |

| ● | Develop and Penetrate Customer Base. We plan to further expand and leverage our sales force                                                 
 and broad product and service offering to upsell and cross-sell to both develop new clients and further penetrate our existing customer     
 base. Many of our services work together and build on each other to offer greater control and consistency of our customers’ brands          
 as well as improved efficiency and ease of use for their team. Our goal is to become an extension of our customers’ team and to             
 support their organizations in using physically branded products in the most effective means possible. For example, we can offer a one-stop 
 solution for all tradeshow and event asset management objectives. From pre-show mailings to special event materials, we can help design     
 as well as produce and manage all tradeshow materials and processes from start to finish. With multiple warehouses strategically located    
 throughout the United States, we offer logistics solutions and expertise to effectively fulfill customers’ events needs across the          
 country. The internal inventory-management version of our e-commerce platform provides the ability to manage not only a customer’s          
 assets for its booth or event setup, but also its literature, giveaways, and more. We will ship out all assets with return labels for       
 post-show logistics and establish standard operating procedures for every asset to be returned back into inventory.                         |

5 Other strategies that we plan to implement to expand our customer base with expanded sales staff and technology resources include:

| o | Convert