Company: TME
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0000950170-25-056949
Chunk: 146

Company: Tencent Music Entertainment Group
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 146
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ancy, but also use advanced proprietary technologies to curate and distribute music content catering to their specific tastes and interests. For example, QQ Music is the first in China’s online music industry to adopt the PDM with the highest accuracy among its peers. Using the proprietary deep learning content value assessment algorithms, the PDM is capable of predicting the next hit song by analyzing recent popular music trends and user preferences for precise content discovery and distribution to interested users. The extraordinary performance of the PDM was recognized by the MIREX, a global benchmarking event that examines state-of-the-art music information retrieval approaches.
We have developed three core technologies that further enhance content discovery and user engagement. First, our song recognition technology, powered by advanced audio fingerprinting, has demonstrated exceptional robustness in noisy environments, accurately identifying songs despite interference from speech or intense background noise. This enables users to discover a randomly heard track of music without having to know a single keyword to start a search. Second, we have continuously refined next-generation recognition technology for cover and humming samples. These upgrades have led to breakthrough improvements in both accuracy and recall rates, offering users a more precise and seamless music recognition experience. Third, in recommendation scenarios, we have incorporated the Qinwu music audio representation model to promote high-quality content to users more precisely.
These technological advancements, combined with smart recommendations for music of similar genres, types and artists, offer users a superior and enjoyable music discovery experience, effectively improving user loyalty. We have been continuously improving our efficiency in content curation and accuracy of search and discovery engines, which we believe has resulted in a substantial increase in average daily streams and user engagements.

• User-experience enhancements. We offer a wide selection of better sound quality and variety of sound effects to enhance our users’ listening experience. Our award-winning proprietary audio setting, Kugou Viper 3D, as well as QQMUSIC AUDIO and WeSing Super Voice audio settings, not only bring superior sound quality and a best-in-class listening experience to users, but also foster a large, growing online community for them to share user feedback about our sound effects. In 2024, QQ Music and Kugou upgraded to QQMUSIC AUDIO 3.0 and Viper 3D 2.0 Sound, demonstrating our continuous optimization of audio quality and effects technology. QQ Music also introduced a data-saving AI-enhanced SQ Lite Mode while preserving superior sound quality. These enhancements were made with the goal of optimizing sound clarity and expressiveness and continue to set a new standard for high-quality