Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 58

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 4
Chunk 58
---
, whereby incoming requests addressed to the services
provided from within the local network can be serviced over an outgoing connection initiated and controlled from within the local network,
rather than allowing such requests to be initiated directly from outside. The solution provided by the Reverse Access patent thereby reduces
the risks to the participants deploying such services on large public networks, such as the Internet. As such, the Reverse Access patent
provides a technical solution to a problem that is unique to computer network communications, and moreover does so by an inventive mechanism
wherein the ordinary flow of communications in the network is reversed, to shift control over the initiation of the connection to elements
inside the protected local network.

“ NetNut” is a
registered trademark in the United States and in Israel and pending trademark in various additional jurisdictions. Our logo, and the logos
of our subsidiaries are our and our subsidiaries’ unregistered trademarks. As we continue to expand, we may face challenges registering
for or obtaining trademarks in other jurisdictions.

We have additional pending
patent applications relating to current and future elements of our products and technology.

Although we rely on intellectual
property rights, including copyrights, trademarks and trade secrets, as well as contractual protections to establish and protect our proprietary
rights, we believe that factors such as the technological and creative skills of our personnel, creation of new services, features and
functionality, and frequent enhancements to our platform are more essential to establishing and maintaining our technology leadership
position. We are committed to fostering innovation and dedicated to pushing the boundaries of what is possible in our industry to continue
and deliver exceptional value to our customers.

We control access to and use
of our proprietary technology and other confidential information by implementing internal and external controls, including contractual
protections with employees, contractors, customers and partners. We require our employees, consultants and other third parties to enter
into confidentiality and proprietary rights agreements and we control and monitor access to our software, documentation, proprietary digital
insights data, proprietary technology, and other confidential information. Our policy is to require all employees and independent contractors
to sign agreements assigning to us any inventions, trade secrets, works of authorship, developments, processes, and other intellectual
property generated by them on our behalf and under which they agree to protect our confidential information. In addition, we generally
enter into confidentiality agreements with our customers and partners.

Sales and Marketing

Our internal marketing and
sales staff consists currently of approximately 30 people. We also work through marketing and distribution channels.

We maintain in-house marketing