Company: TCMFF
Filing Date: 2025-02-28
Form Type: 20-F
Source: 0001104659-25-019133
Chunk: 78

Company: TELECOM ARGENTINA SA
Filing Date: 2025-02-28
Form: 20-F
Item: Item 4
Chunk 78
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evideo and the metropolitan area comprising Ciudad del Plata and different locations in the department of Canelones and in rural areas of northern of Uruguay. Adesol also offered services through cable TV in the capital cities of Artigas, Salto, Paysandú, Rivera, Tacuarembó and Paso de los Toros.
In the second half of 2024, FTTH deployment began in the towns of Salto, Paysandú, and Rivera, covering more than 700 blocks. Commercial service was launched in Salto in the last quarter of 2024, with service in Paysandú and Rivera expected to follow in early 2025.
Competition
The television market in Uruguay has approximately 0.5 million customers, where Flow holds a 23% share, after DirecTV, who holds a 31%. Then, the rest is divided among different local distributors. Only DirecTV can sell its paid TV services across the whole country, while Flow and the rest of the pay television operators have only territorial licenses. In Montevideo, Flow leads the market with a 23% share, followed by DirecTV with a 21% share. 
The market continues showing a downward trend, marked by the increase of online entertainment alternatives, mainly Netflix, YouTube, and because of piracy and free services. The exclusive distribution for the local football streaming rights is still held by Disney+. Antel (a public company) kept increasing its global convergence strategy with aggressive promotions bundling with internet and mobile services, continuing with the Disney+ and local channels agreements, as well as sports rights. Also, during the last quarter of 2024, Antel entered into a commercial agreement with DirecTV bundling its internet and streaming entertainment services. 
In 2024, Flow stopped offering Disney+ due to a customer relationship management (“CRM”) issue, but continued to offer Paramount+, which was integrated into the Flow platform. This was done in an effort to make Flow a comprehensive platform that is attractive to our customers for its content offerings and differentiated features. 
In Uruguay, internet access has reached very high levels, with 95% of households in Montevideo and 88% of households in the rest of the country connected. Antel remains the dominant competitor, holding 99% of the market.

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PART I - ITEM 4 INFORMATION ON THE COMPANY   TELECOM ARGENTINA S.A.
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INFORMATION TECHNOLOGY STRATEGY
In 2024 we continued to work with