Company: BLNE
Filing Date: 2025-02-05
Form Type: DEF 14A
Source: 0001493152-25-005006
Chunk: 45

Company: Beeline Holdings, Inc.
Filing Date: 2025-02-05
Form: DEF 14A
Chunk 45
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| ● | Two                                                                                              
 new independent board members, Joseph Freedman and Joseph Caltabiano, bring extensive experience 
 in emerging growth companies and have joined Eastside’s Board of Directors in connection         
 with the Merger.                                                                                 |

| 37 |

3. Operational Synergies:

| ● | Beeline’s                                                                                     
 proprietary AI technology is expected to enhance Eastside’s operational efficiency,           
 customer service capabilities, and spirits segment sales through direct-to-consumer channels. |

| ● | The                                                                                   
 integration will enable Eastside to leverage Beeline’s digital platform to streamline 
 processes and reduce costs.                                                           |

4. Financial Strengthening:

| ● | The                                                                                
 Merger resulted in improved shareholders’ equity and strengthened Eastside’s       
 balance sheet, in addition to the increases in shareholders’ equity resulting from 
 the debt exchange.                                                                 |

| ● | Proceeds                                                                                    
 from the sale of Craft provides additional financial resources to support the growth of the 
 combined company, including the Beeline acquisition.                                        |

5. Market Opportunities:

| ● | Beeline’s                                                                                     
 disruptive mortgage platform capitalizes on growing market opportunities, driven by increased 
 purchase activity, both conventional and Non-qualified mortgage (Non-QM) and anticipated      
 interest rate cuts.                                                                           |

| ● | The                                                                                   
 combined company benefits from Beeline’s platform, which has the potential to outpace 
 competitors in the mortgage origination market.                                       |

6. Growth and Expansion:

| ● | The                                                                                      
 Merger is expected to drive significant growth for both businesses, leveraging Beeline’s 
 innovative technology and market presence.                                               |

| ● | Eastside                                                                                        
 aims to establish a strong franchise in the digital mortgage origination space while continuing 
 to expand its craft spirits portfolio.                                                          |

The Merger between Eastside and Beeline is expected to create a stronger, more diversified company with enhanced financial stability, growth potential, and operational efficiency. While potential risks exist, the Board believes the opportunities for value creation outweigh the challenges, providing significant long-term benefits for shareholders.

Based on the foregoing reasons, the Board determined to approve the Merger between Eastside and Beeline.

Shareholders are reminded that this Proposal 1 relates only to the Merger Share Issuance, and not to any other matters relating to the Merger which closed on October 7, 2024. This Proposal 1 and the other matters being brought before the Special Meeting are not for purposes of approving the Merger, except for the Merger Share Issu