Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 388

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 388
---
 is fragmented and features a mix of large multinational corporations, regional manufacturers, suppliers, distributors, and retail brands.

#### Furniture and Home Goods
The furniture and home goods markets are highly competitive and include a variety of companies, ranging from large global manufacturers and retail chains to regional and local suppliers. Competitors in this sector include Nick Scali, Fantastic Furniture, Freedom Furniture, Harvey Norman, and IKEA, as well as imported furniture brands that distribute through major retailers.

In this segment, companies compete based on product variety and pricing, supply chain efficiency, and brand recognition. Large retailers offer mass-produced furniture at highly competitive prices, while boutique manufacturers focus on premium, high-margin designs. Additionally, competitors with strong manufacturing and logistics partnerships can offer better lead times and cost savings. Well-established companies also benefit from higher brand awareness and long-standing consumer trust. Btab competes by leveraging its supply chain relationships, streamlined logistics, and a hybrid wholesale-direct model that enables it to serve both resellers and end consumers efficiently.

#### Food Products Imports and Exports
The food import and export industry in Hong Kong and Australia features competition from large food distributors, specialty importers, and regional wholesalers.

Key competitors include global food distributors that operate across multiple markets, specialized importers that focus on niche food products such as premium meats, condiments, and wine, and local and regional grocery wholesalers that supply supermarket chains, restaurants, and specialty food stores. The primary competitive factors in this segment include regulatory compliance and import/export restrictions, pricing and cost efficiencies in sourcing and logistics, and distribution partnerships with grocery retailers and hospitality businesses. Btab competes by maintaining strong supplier relationships, optimizing logistics networks, and ensuring regulatory compliance in multiple markets.

#### Technology and E-Commerce Services
Btab offers technology and e-commerce services that support its existing business segments. While not a direct competitor to large e-commerce service providers like Shopify or Amazon, Btab competes in specific areas of e-commerce enablement, such as product sourcing, order fulfillment, and digital marketing solutions.

Competitors in this space include third-party logistics providers (3PLs) that handle fulfillment for small businesses, online marketing and advertising platforms that offer digital promotion tools for merchants, and wholesale e-commerce marketplaces that connect manufacturers with resellers. Btab differentiates itself by integrating e-commerce functionality into its supply chain operations, allowing small businesses to access wholesale products and distribution networks without requiring advanced e-commerce expertise.

#### Insurance Coverage
Our current insurance coverage includes physical premises and its contents, employee-related insurance, and general business insurance.