Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 56

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 56
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%       |
| Bottom Guidance         | -2%           |     | 98%         |     | 80%      |     | 8%       |
| Threshold               | -4%           |     | 96%         |     | 25%      |     | 2.5%     |
| Below Threshold         | < -4%         |     | < 96%       |     | 0%       |     | 0%       |

| SALLYBEAUTY HOLDINGS, INC. | 60 | 2025 Proxy Statement |

(1) Payouts between performance levels is determined based on straight-line interpolation. • 20% Strategic Initiatives – Company-wide initiatives applied to all NEOs set at the beginning of FY25 by the Committee and approved by the Board of Directors. These Strategic Initiatives focused on Customer Centricity, Own Brands & Innovation, Efficiency & Optimization, and Sustainability & Culture. Payout Scale – Strategic Initiatives pay out between 0-150% of target based on assessment by the Committee:

| Performance Achieved | Payout % |     | Weighted 
 Payout % |
| Exceeds              | 101-150% |     | 21-30%   |
| Target               | 100%     |     | 20%      |
| Not Fully Achieved   | 0-99%    |     | 0-19%    |

To provide flexibility to recognize overall achievements in key focus areas and operational performance, which can change throughout the year based on unanticipated contingencies, the Committee does not specify individual performance objectives for individual officers under the AIP. Instead, the Committee maintains discretion to use its qualitative judgment to reduce or increase the dollar value of an individual officer’s AIP award (by up to 50 percentage points below or above the percentage of the target award resulting from application of the financial performance formulas) based upon a subjective assessment of the individual’s performance, but the adjusted payout cannot exceed the maximum award for such individual. No individual adjustments were made for FY25. PAYOUT Actual results for FY25 were as follows:

|                                 |         |     | Performance 
 Achieved    |     | Payout % |     | Weighted 
 Payout % |
| Adjusted Operating Income       | $328.4M |     | 96.7%       |     | 89.1%    |     | 53.5%    |
| H1 Comparable Sales