Company: WLTH
Filing Date: 2025-08-22
Form Type: DRS/A
Source: 0001628279-25-000564
Chunk: 152

Company: WEALTHFRONT CORP
Filing Date: 2025-08-22
Form: DRS/A
Chunk 152
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 |                                    |                               |  56,095 |     |   |  73,045 |     |   |   16,950 |     |     |       30 | % |
| Other revenue       |                                    |                               |   5,819 |     |   |   4,868 |     |   |     -951 |     |     |      -16 | % |
| Total revenue       |                                    | $                             | 216,714 |     | $ | 308,859 |     | $ |   92,145 |     |     |       43 | % |

Total revenue increased by $92.1 million, or 43%, for the fiscal year ended January 31, 2025, compared to the prior year, primarily driven by an increase in cash management and investment advisory assets.

Cash Management

Cash management revenue increased by $76.1 million, or 49%, for the fiscal year ended January 31, 2025, compared to the prior year. The significant increase in cash management revenue was primarily attributable to an 82% increase, year over year, in daily average balance of cash management assets and net deposits of $13.0 billion in the fiscal year ended January 31, 2025. In November 2023, we increased the amount of cash account fees we share with clients causing the cash account fee rate to decline in the fiscal year ended January 31, 2025, compared to the prior year. See the section titled “—Components of Operations—Revenue” for additional information.

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Investment Advisory

Investment advisory revenue increased by $17.0 million, or 30%, for the fiscal year ended January 31, 2025, compared to the prior year. The increase in investment advisory revenue was primarily driven by a 31% increase in the daily average balance of investment advisory assets and the introduction of new investment advisory products. The average investment advisory fee was unchanged in the fiscal year ended January 31, 2025, compared to the prior year.

Other Revenue

Other revenue decreased by approximately $1.0 million, or 16%, for the fiscal year ended January 31, 2025, compared to the prior year. The decline in other revenue was primarily due to the decline in net interest margin revenue. A strategic decision was made in June 2024 to reduce the client borrowing rate for PLOC. This decision, unrelated to the interest rate