Company: FLDDW
Filing Date: 2025-04-11
Form Type: 424B3
Source: 0001213900-25-031004
Chunk: 125

Company: Fold Holdings, Inc.
Filing Date: 2025-04-11
Form: 424B3
Chunk 125
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 free metal card, a variety of sign-up bonuses, and all the benefits of our premium membership, Fold+. A recent survey
of Fold users indicated nearly 95% currently use credit cards, and over 85% indicated the ability to earn bitcoin instead of traditional
cash back, miles, or points is “very important” or “extremely important” to them. Historically one of our most highly
requested products, we expect the Fold Credit Card to drive both new user acquisition and deeper engagement within the Fold ecosystem.

In addition to these new products, within our
Custody and Trading program we expect to add support for larger orders via an OTC desk service, to open our exchange product to non-Fold
cardholders, and to add users from new states where we have not previously supported access.

The timing of these product and feature releases
will impact our ability to meet forecasts for 2025, however, we anticipate that each of these releases will further enhance our existing
market position and to drive increased volumes across the platform.

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Growth Strategy

We intend to grow our customer base, transaction
volume, and revenues through increased investment into organic and paid marketing channels that have proven successful to date.

Fold will continue to leverage our social media
channels and customer referral program to drive maximum growth via organic channels which have been our primary growth channels to date.
In addition, to further accelerate growth we plan to increase investments in paid marketing and affiliate opportunities in 2025, with
a budgeted allocation of approximately $3.0 million for traditional marketing and advertising strategies. This contrasts with our 2024
spend of $0.3 million. Responsible growth via identification of high impact marketing channels, paid user acquisition, increased brand
awareness, and partnership programs.

While we expect our existing products to benefit
from this growth strategy, we also expect the addition of new products like the Fold Credit Card and the Fold Bitcoin Gift Card to create
synergies across product lines and attract new users who are looking for a more comprehensive suite of financial products.

Bitcoin treasury strategy

As of March 28, 2025, Fold has accumulated more
than 1,485 bitcoin in our Investment Treasury. As part of our bitcoin treasury investment strategy, Fold will continue to pursue additional
bitcoin accumulation opportunities over the near term. We believe existing macro conditions to be favorable towards adding additional
bitcoin to our balance sheet at current market prices.

Key operating metrics

We collect and analyze