Company: FLDDW
Filing Date: 2025-03-28
Form Type: 10-K
Source: 0001013762-25-004107
Chunk: 253

Company: Fold Holdings, Inc.
Filing Date: 2025-03-28
Form: 10-K
Item: Item 1A
Chunk 253
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 publicity, unexpected events, or actions by third parties. Unfavorable publicity
about us, including our products, services, technology, customer service, personnel, and Bitcoin or Bitcoin platforms generally could
diminish confidence in, and the use of, our products and services. Moreover, to the extent that we acquire a company and maintain that
acquired company’s separate brand, we could experience brand dilution or fail to retain positive impressions of our own brand to
the extent such impressions are instead attributed to the acquired company’s brand. In addition, because we are a founder-led company,
actions by, or unfavorable publicity about, Will Reeves, our co-founder and Chief Executive Officer, may adversely impact our brand and
reputation. Such negative publicity also could have an adverse effect on the size and engagement of our customers and could result in
decreased revenue, which could have an adverse effect on our business, operating results, and financial condition.

Our long-term success depends on our ability to develop products
and services to address the rapidly evolving market for payments and financial services, and, if we are not able to implement successful
enhancements and new features for our products and services, our business could be materially and adversely affected.

Rapid and significant technological changes continue
to confront the industries in which we operate, including developments in omnichannel commerce, proximity payment devices (including contactless
payments via NFC technology), digital banking, mobile financial apps, tokenization (e.g., replacing sensitive data such as payment card
information with symbols (tokens) to keep the data safe), blockchain, and artificial intelligence (“AI”), including machine
learning.

These new and evolving services and technologies
may be superior to, impair, or render obsolete the products and services we currently offer or the technologies we currently use to provide
them. Our ability to develop new products and services may be inhibited by industry-wide standards, payment card networks, existing and
future laws and regulations, resistance to change from our customers, which includes our sellers and their customers, or third parties’
intellectual property rights. Incorporating new technologies into our products and services may require substantial expenditures and take
considerable time, and we may not be successful in realizing a return on our efforts in a timely manner or at all.

Our success will depend on our ability to develop
new technologies, to adapt to technology changes and evolving industry standards, to incorporate new technologies into our products and
services, and to provide products and services that are tailored to specific needs and requirements of