Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 32

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 32
---
(2)    |     | Chief Trust Officer                                                            |
| Fay Sien Goon(3) |     | Former Chief Financial Officer (Principal Financial Officer)                   |

(1) Mr. Eaton was appointed our Interim Chief Financial Officer effective October 25, 2024, following the departure of Ms. Goon.

(2) Mr. Mazza served as Chief Legal Officer and Corporate Secretary in 2024.

(3) Ms. Goon resigned from her position as our Chief Financial Officer, effective as of October 25, 2024.

#### Compensation Philosophy
Our Executive Compensation Program is designed to offer a competitive and balanced compensation package that attracts, motivates, and retains high-caliber executives with the expertise, drive, and commitment necessary to achieve our strategic objectives. This program includes a mix of cash and equity compensation, incorporating both time-based and performance-based compensation to align executive incentives with our long-term value creation. We assess our Executive Compensation Program on an annual basis and make adjustments to ensure alignment with the evolving needs of our business and industry, as necessary. This includes refining performance metrics as needed to drive strategic growth and long-term success.

Guiding Principles of our Executive Compensation Program

When evaluating our Executive Compensation Program each year, our Compensation Committee and Board are guided by the following principles and objectives:

| Cultivate a High-Performing Leadership Team.    |     | Engage, inspire, and retain high-performing executives with the expertise, drive, and dedication needed to achieve our strategic objectives and generate long-term value. We accomplish this by offering competitive compensation aligned with industry peers of similar size and growth stage. |
| Align Executive and Stockholder Interests.      |     | Strengthen the connection between executive decision-making and stockholder value by:                                                                                                                                                                                                           
 •Linking compensation to the achievement of strategic objectives that drive sustainable growth.                                                                                                                                                                                                 
 •Delivering a meaningful portion of compensation in equity, fostering long-term alignment with stockholder interests.                                                                                                                                                                           |
| Drive Performance Through At-Risk Compensation. |     | Structure executive compensation to prioritize performance, ensuring a meaningful portion remains at-risk rather than fixed pay. We do this by:                                                                                                                                                 
 •Directly tying incentives to both short-term and long-term strategic objectives, reinforcing accountability and value creation.                                                                                                                                                                
 •Ensuring total compensation is appropriate for each executive's role, responsibilities, and ability to impact company success.                                                                                                                                                                 |

#### 292025 Proxy Statement
| Executive Compensation |

Roles of our Board of Directors and our Compensation Committee

All