Company: IMXI
Filing Date: 2025-08-11
Form Type: DEFA14A
Source: 0001140361-25-030259
Chunk: 19

Company: International Money Express, Inc.
Filing Date: 2025-08-11
Form: DEFA14A
Chunk 19
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 take our operating model of controlled distribution 00:29:58.340 --> 00:30:08.070 Devin McGranahan, President and CEO, Western Union: with, you know, tactical execution at the local agent level from Europe into the U.S. That is a process that we have embarked upon. 00:30:08.070 --> 00:30:25.659 Devin McGranahan, President and CEO, Western Union: And this acquisition and Bob’s team will help us accelerate that. So we already have a very large U.S. business, that, as you know, has underperformed recently, and in particular, the market. And so we see this as a way to accelerate that transformation. 00:30:25.710 --> 00:30:29.079 Devin McGranahan, President and CEO, Western Union: As you know, we also enjoy a… 00:30:29.080 --> 00:30:51.920 Devin McGranahan, President and CEO, Western Union: very competitive customer acquisition costs for our digital business, and that is largely driven off of the strength of our retail presence in over 400,000 locations around the world, as well as the strength of the Western Union brand, so we rely less on, digital marketing expense and the organic search capabilities. 00:30:51.920 --> 00:30:57.480 Devin McGranahan, President and CEO, Western Union: We believe that Intermex brand has similar characteristics, particularly around 00:30:57.480 --> 00:31:14.320 Devin McGranahan, President and CEO, Western Union: the very attractive Latino population here in the United States of America. So we actually see the Intermax brand as a further down payment in building our retail-to-digital customer acquisition engine, and believe that it will become 00:31:14.320 --> 00:31:24.570 Devin McGranahan, President and CEO, Western Union: additive to our digital business as well. So we do not see it as doubling down on retail. We see it as strengthening a large retail business we already own. 00:31:24.570 --> 00:31:35.850 Devin McGranahan, President and CEO, Western Union: and increasing our ability to grow new customer acquisition in a digital space with the great brand and the customer recognition and loyalty that Intermix has.