Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1162

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1162
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 enhance our brand and increase market awareness of our company and products, then our business, results of operations
and financial condition may be adversely affected.

We
believe that enhancing the “Naiz Fit” brand identity and increasing market awareness of our company and products, is critical
to achieving widespread acceptance of our products. Our ability to successfully develop new retailers may be adversely affected by a
lack of awareness or acceptance of our brand. To the extent that we are unable to foster name recognition and affinity for our brand,
our growth may be significantly delayed or impaired. The successful promotion of our brand will depend largely on our continued marketing
efforts, market adoption of our products, and our ability to successfully differentiate our products from competing products and services.
Our brand promotion may not be successful or result in revenue generation. Any incident that erodes consumer affinity for our brand could
significantly reduce our brand value and damage our business. If consumers perceive or experience a reduction in quality, or in any way
believe we fail to deliver a consistently positive experience, our brand value could suffer and our business may be adversely affected.

In
particular, adverse weather conditions can impact guest traffic at our retailers, and, in more severe cases, cause temporary retail closures,
sometimes for prolonged periods. Our business is subject to seasonal fluctuations, with retail sales typically higher during certain
months, such as December. Adverse weather conditions during our most favorable months or periods may exacerbate the effect of adverse
weather on consumer traffic and may cause fluctuations in our operating results from quarter-to-quarter within a fiscal year.

If
we do not develop enhancements to our products and introduce new products that achieve market acceptance, our business, results of operations
and financial condition could be adversely affected.

Our
ability to attract new customers depends in part on our ability to enhance and improve our existing products, increase adoption and usage
of our products and introduce new products. The success of any enhancements or new products depends on several factors, including timely
completion, adequate quality testing, actual performance quality, and overall market acceptance. Enhancements and new products that we
develop may not be introduced in a timely or cost-effective manner, may contain errors or defects, may have interoperability difficulties
with our platform or other products or may not achieve the broad market acceptance necessary to generate significant revenue. Furthermore,
our ability to increase the usage of our products depends, in part, on the development of new use cases for our products and may be outside
of our control. If we are unable