Company: ZCARW
Filing Date: 2025-06-30
Form Type: 10-K
Source: 0001213900-25-059675
Chunk: 29

Company: Zoomcar Holdings, Inc.
Filing Date: 2025-06-30
Form: 10-K
Item: Item 1
Chunk 29
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 paid media efforts, together with our Guest referral program, and new app installs and retargeting efforts, to attract
and retain Guests to our platform. The overarching goals of our marketing and communications programs are growing brand awareness and
creating Zoomcar advocates through the development and distribution of proprietary customer engagement content (e.g., destination/vehicle
photography and social media posts) that helps communicate the platform’s value proposition for both Guests and Hosts. We also
maintain a dedicated media and external communications team to help manage the brand’s reputation across the various public relations
mediums in our operating markets.

As a platform, we remain
intensely focused on our brand and our relative positioning across the ecosystem. As such, we rely extensively on user generated content
from both Guests and Hosts to help tell the story of the platform and communicate our core value propositions for both customers respectively.
From time to time, we partner with other third-party content creators to help further articulate our story to a wider audience of prospective
customers. We expect to continue this practice in perpetuity since we believe this helps spread the most positive word of mouth for our
brand.

21

Competition 

While we maintain a leading
market share within digital car rental in India, potential competitors and competitive businesses can be assessed in multiple ways and
overall competition for our offerings increases dramatically if offline car rental and other non-car rental-based transportation alternatives
are considered as among our competitors. As we look to grow our business, we believe that our primary “competition” lies
in attracting and retaining Guests, while our prime challenge with Host acquisition and retention lies in building awareness around the
entrepreneurial opportunities tied to vehicle Hosting on a digital car sharing marketplace.

Competition for Hosts 

As an early mover and among
the first to scale in India, we do not currently see any competition with other digital platforms or marketplaces as it relates to attracting
and retaining Hosts to share vehicles on our platform. Instead, our core challenge lies in building the initial brand awareness for the
category so that relevant, qualified individuals take notice of the economic opportunity tied to sharing their vehicle on a digital platform
such as Zoomcar. We believe that once individuals are made aware of the broader value proposition, our inherent platform strengths, including
core technology and product offering along with our associated guest booking scale should help provide the necessary incentive for Hosts
to join the platform and become part of our trusted community.

In certain cities in India,
prospective hosts commercially share their