Company: NEGG
Filing Date: 2025-04-28
Form Type: 20-F
Source: 0001213900-25-036055
Chunk: 58

Company: Newegg Commerce, Inc.
Filing Date: 2025-04-28
Form: 20-F
Item: Item 4
Chunk 58
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 generally face high barriers entering and competing in the e-commerce market, including access to affordable and user-friendly logistics and data...  

  Human touch. Our Marketplace is a key component of our ecosystem. Since we launched our Marketplace model in 2010, we have carefully nurtured our relationships with Marketplace sellers and have...  

Brand Partners

We are a trusted partner and a go-to channel for
many leading technology product brands and are increasingly establishing partnerships with brands in a growing number of adjacent product
categories. As of December 31, 2024, we sourced merchandise from over 2,050 brand partners for our direct sales business, and featured
the official online stores of a number of brand partners, including some of the most well-known brands such as AMD, Acer, ASUS, Corsair,
Gigabyte, HP, Intel, Lenovo, Meta Quest, Microsoft, MSI, Nvidia, Samsung, Seagate, and Western Digital.

We provide the following benefits for our brand
partners:

  Access to a targeted customer base. Enabling brands to cost-effectively reach target audiences, our existing, loyal customer base is highly valued by companies targeting ready-to-buy, tech-savv...  

  Comprehensive and cost-efficient distribution channel. Leveraging Newegg’s customer-friendly online platforms, established logistics network and infrastructure and extensive e-commerce experien...  

  Brand building and promotion solutions. We offer our brand partners solutions and support to run special promotions and targeted marketing and brand-building campaigns through our platforms uti...  

  Data insights. We collect insights from our customers’ interactions on the platform using our data and analytics capabilities. We use these insights, coupled with customer feedback and our know...  

Our Business Models

Our primary business model is to help customers
find and purchase their desired products through our platforms. From a customer base and target audience perspective, we categorize our
business model into B2C and B2B operations. We strive to offer a compelling online shopping experience, reliable and timely order fulfilment
and superior customer service across our B2C and B2B operations through our Direct sales, and Marketplace platforms.

B2C

We have maintained a B2C business since launching
our e-commerce platform in 2001. With a focus on selling IT/CE products, our B2C business has expanded to include an increasingly wide
range of products. Our selection spans emerging technology categories such as virtual reality, video game consoles and digital games catering
to the e-sports segment, wearable devices for health and