Company: GROVW
Filing Date: 2025-04-29
Form Type: DEF 14A
Source: 0001628280-25-020642
Chunk: 2

Company: Grove Collaborative Holdings, Inc.
Filing Date: 2025-04-29
Form: DEF 14A
Chunk 2
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                                                                                          |     |   25 |
| CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS                                                                  |     |   26 |
| SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT                                                         |     |   29 |
| STOCKHOLDER PROPOSALS                                                                                                  |     |   33 |
| COMMUNICATIONS WITH THE BOARD OF DIRECTORS                                                                             |     |   31 |
| HOUSEHOLDING OF PROXY MATERIALS                                                                                        |     |   32 |
| OTHER MATTERS                                                                                                          |     |   33 |
| STOCKHOLDER PROPOSALS                                                                                                  |     |   33 |

#### GROVE COLLABORATIVE HOLDINGS, INC.

#### 1301 Sansome Street

#### San Francisco, CA 94111
<div align='center'>(800) 231-8527</div>

### PROXY STATEMENT

#### FOR THE 2025 ANNUAL MEETING OF STOCKHOLDERS

#### TO BE HELD ON JUNE 19, 2025

#### GENERAL INFORMATION
The board of directors of Grove Collaborative Holdings, Inc. (“we,” “us,” “our,” the “Company” or “Grove”) is soliciting proxies to be used at our Annual Meeting of Stockholders to be held solely via webcast at https://www.cstproxy.com/grovecollaborative/2025 on June 19, 2025 at 8:00 a.m., Pacific Time, and for any postponement, adjournment or continuation thereof (the “Annual Meeting”). Grove intends to mail a Notice of Internet Availability of Proxy Materials to all stockholders entitled to vote at the Annual Meeting on or about May 8, 2025.

As background relevant to certain portions of this Proxy Statement, on June 16, 2022 (the “Closing Date”) Grove consummated previously announced transactions (the “Merger”) contemplated by the Agreement and Plan of Merger dated December 7, 2021, amended and restated on March 31, 2022 (the “Merger Agreement”), among Virgin Group Acquisition Corp. II, a blank check company incorporated as a Cayman Islands exempted company in 2020 (“VGAC II”), Treehouse Merger Sub, Inc. (“VGAC II Merger Sub I”), Treehouse Merger Sub II, LLC (“VGAC II Merger Sub II”) and Grove Collaborative, Inc. (“Legacy Grove”). In connection with