Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 59

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 59
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 following table:

| Name               |          FY25 LTI 
 Award Grant Value |
| Denise A. Paulonis |        $5,500,000 |
| Marlo M. Cormier   |        $1,000,000 |
| John H. Goss       |        $1,000,000 |
| Mark G. Spinks     |        $1,000,000 |
| Scott C. Sherman   |          $750,000 |

• RSUs comprised 50% of the equity award value. RSUs vest ratably over a three-year period, subject to continued employment. • PSUs comprised 50% of the equity award value. PSUs are eligible to vest based on the following FY25-27 PSU performance objectives (and continued employment):

| SALLYBEAUTY HOLDINGS, INC. | 62 | 2025 Proxy Statement |

– 60% AOIM measured over three, one-year performance periods. ▪ AOIM is defined as Sally Beauty Holdings, Inc.’s adjusted operating income divided by total sales for the AOIM Performance Period. ▪ AOIM Performance Period means: • Year 1 : Fiscal year of the Company beginning on October 1, 2024 and ending on September 30, 2025 (“Y1AOIM”); • Year 2 : Fiscal year of the Company beginning on October 1, 2025 and ending on September 30, 2026 (“Y2AOIM”); and • Year 3 : Fiscal year of the Company beginning on October 1, 2026 and ending on September 30, 2027 (“Y3AOIM”). ▪ AOIM Payout Scale – AOIM for the FY25-27 PSUs pays out between 0-200% of target based on the Company’s performance. The payout scale for each tranche is determined at the beginning of each AOIM performance period. See "Determination of FY25-27 Y1AOIM PSUs" for the payout scale of the first, one-year performance period. ▪ Earned AOIM PSUs – Any earned Y1AOIM and Y2AOIM PSUs will be banked and paid out after the completion of all three performance periods on November 15, 2027, subject to the executive’s continued employment. – 40% rTSR measured over a three-year performance period. ▪ TSR means the change in a company’s stock price plus dividends paid to shareholders (assumed to