Company: LTRYW
Filing Date: 2025-04-21
Form Type: 10-K
Source: 0001641172-25-005487
Chunk: 39

Company: Lottery.com Inc.
Filing Date: 2025-04-21
Form: 10-K
Item: Item 1A
Chunk 39
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 the size, demographics, engagement,
and loyalty of our new players and established user base, and it could result in decreased revenue or slower user growth rates, which
could seriously harm our business, financial condition, and results of operations and could cause the value of our securities to decline
or become worthless.

Our
future growth will depend largely on our ability to attract players and retain users, and the loss of our users, failure to attract new
users in a cost-effective manner, or failure to effectively manage our growth could adversely affect our business, financial condition,
and results of operations.

Our
ability to achieve growth in revenue in the future will depend, in large part, upon our ability to attract new players to our offerings,
retain existing users of our offerings, and reactivate users in a cost-effective manner. Achieving growth in our community of users may
require us to increasingly engage in sophisticated and costly sales and marketing efforts, which may not make sense in terms of return
on investment. We have used and expect to continue to use a variety of free and paid marketing channels, in combination with the promotional
activity of in-state and multi-state issued lottery games, to achieve our objectives. For paid marketing, we intend to leverage a broad
array of advertising channels, which may include a combination of radio and social media platforms, such as Facebook, Instagram, and
X (formerly Twitter), affiliate marketing, paid and organic search engines, and other digital channels, such as mobile display. If the
search engines on which we rely modify their algorithms, change their terms around gaming and lottery, or if the prices at which we may
purchase listings increase, then our costs could increase, and fewer users may click through to our websites or download our application.
If links to our websites or application are not displayed prominently in online search results, if fewer users click through to our websites
or application, if our other digital marketing campaigns are not effective, or if the costs of attracting users via any of our current
methods significantly increase, then our ability to efficiently attract new users could be reduced, our revenue could decline, and our
business, financial condition, and results of operations could be harmed and could cause the value of our securities to decline or become
worthless.

In
addition, our ability to increase the number of users of our offerings will depend on user adoption of playing lottery games remotely
via a third-party application. Growth in the mobile and online lottery industry and the level of demand for and market acceptance of
our product