Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 12

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 12
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 and could switch to products offered by our competitors. In addition, if government regulations and
industry standards related to the access sectors are changed in a manner that makes them less onerous, our customers may view compliance
as less critical to their businesses, and our customers may be less willing to purchase our products and services. In either case, our
sales and financial results would suffer.

Our
model for long-term growth depends upon the introduction of new products. If we are unable to develop new products or if these
new products are not adopted by customers, our growth will be adversely affected.

Our
business depends on the successful development and marketing of new products, including adding complementary offerings to our current
products. Development and marketing of new products require significant up-front research, development and other costs, and the failure
of new products we develop to gain market acceptance may result in a failure to achieve future sales and adversely affect our competitive
position. There can be no assurance that any of our new or future products will achieve market acceptance or generate revenues at forecasted
rates or that the margins generated from their sales will allow us to recoup the costs of our development efforts.

If
we do not successfully anticipate market needs and enhance our existing products or develop new products that meet those needs on a timely
basis, we may not be able to compete effectively and our ability to generate revenues will suffer.

Our
customers operate in markets characterized by rapidly changing technologies and business plans, which require them to adapt to increasingly
complex IT infrastructures that incorporate a variety of hardware, software applications, operating systems and networking protocols.
As our customers’ technologies and business plans grow more complex, we expect them to face new and increasingly sophisticated
methods of attack. We face significant challenges in ensuring that our solutions effectively identify and respond to these advanced and
evolving attacks without disrupting the performance of our customers’ IT systems. As a result, we must continually modify and improve
our products in response to changes in our customers’ IT and industrial control infrastructures.

We
cannot guarantee that we will be able to anticipate future market needs and opportunities or be able to develop product enhancements
or new products to meet such needs or opportunities in a timely manner, if at all. Even if we are able to anticipate, develop and commercially
introduce enhancements and new products, there can be no assurance that enhancements or new products will achieve widespread market acceptance.

Our
product enhancements or new products could fail to attain sufficient market acceptance for many reasons, including:

  delays