Company: JL
Filing Date: 2025-05-20
Form Type: 20-F/A
Source: 0001213900-25-045507
Chunk: 79

Company: J-Long Group Ltd
Filing Date: 2025-05-20
Form: 20-F/A
Chunk 79
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 use the trademarks of the apparel brands during the conversion of the garment trims. Owners of apparel brands and local buying offices of apparel brands may also approach us to purchase materials and products from us directly. To a smaller extent, we also receive orders from construction companies and government authorities in Hong Kong for our products for their workwear and safety work apparel. As we do not own or operate any manufacturing operations, for products that require conversion, we delegate the converting process of our products to our manufacturing services suppliers located in the PRC, which are closely monitored by our quality control team. Business Operation Flow Sales and Marketing Our sales and marketing team in Hong Kong and our sales and marketing consultants in Denmark, Italy and Canada are responsible for client management, including strengthening relationships with our existing customers and approaching potential customers, such as owners of apparel brands and apparel manufacturers. Our sales and marketing team at our office in Hong Kong is directly operated by us and is responsible for customers located in Hong Kong and mainland China (i.e., the apparel brands’ regional offices and apparel manufacturers in mainland China) and may also directly cover customers located in other regions, as necessary. Our sales and marketing team at our office in Hong Kong also oversees the sales operations of our sales and marketing consultants, which are comprised of third-party sales and marketing companies contracted by us. Our sales and marketing consultants mainly cover the customers in their own respective regions, although the teams in Denmark and Canada may extend their reach to potential customers in other major European markets and the North American market, respectively. 43 Our sales and marketing team also follows up on the product designs and orders with customers. Our customer service team collects the feedback from customers received from our sales and marketing team. Price Quotation and Product Design and Development Our product design and development team works closely with our management and sales and marketing team in anticipating the latest market trends on product designs and specifications and understanding the requirements of our customers. For customized products, based on the information received from our customers as well as the market analysis conducted by our product design and development team, our sales and marketing team discusses with our customers their potential designs applying our materials or products to their apparel products and formalizes the design concept. Our product design and development team will subsequently present the ideas through our sales and marketing team to our customers or their manufacturers and provide a price quotation. For customers that seek to purchase our materials and products directly, our sales and marketing team will confirm with our management and revert with a price quotation based on the materials requested. Product Approval and Order Placement If our