Company: UONE
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001041657-25-000013
Chunk: 104

Company: URBAN ONE, INC.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 7
Chunk 104
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 with determining the estimated fair value for goodwill within the Radio Market reporting unit include revenue growth rates of each radio market reporting unit, operating profit margins, terminal growth rate, and the discount rate.

The following table presents sensitivity analyses for radio broadcasting licenses and goodwill of reporting units within the Radio Broadcasting segment showing the impact on our most recent quantitative impairment assessment resulting from: (i) a 100 basis point decrease in industry or reporting unit terminal growth rates; (ii) a 100 basis point decrease in operating profit margins; (iii) a 100 basis point increase in the discount rate; and (iv) both a 5.0% and 10.0% reduction in the fair values of broadcasting licenses and reporting units.

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Hypothetical Increase in theRecorded Impairment ChargeFor the Year EndedDecember 31, 2024BroadcastingLicensesGoodwill (a)(in millions)Impairment Charge Recorded:Radio Market Reporting Units$118.5 $— Hypothetical Change for Radio Market Reporting Units:A 100 basis point decrease in radio industry terminal growth rates$10.1 $— A 100 basis point decrease in operating profit margin in the projection period13.6 — A 100 basis point increase in the applicable discount rate27.2 1.3 A 5.0% reduction in the fair value of broadcasting licenses and reporting units11.6 — A 10.0% reduction in the fair value of broadcasting licenses and reporting units23.9 1.0 

(a) Goodwill impairment charge applies only to further goodwill impairment and not to any potential license impairment that could result from changing other assumptions. If there is no incremental impairment, impact will be zero.

See Note 13 – Goodwill And Other Intangible Assets, of our consolidated financial statements for further discussion.

TV One Trade Name

The Company noted a continued decline in revenues in the Cable Television segment, indicating that it was more likely than not that the TV One Trade Name was impaired. Therefore, the Company performed a quantitative impairment assessment for the TV One Trade Name as of September 30, 2024 and December 31, 2024 to determine whether it was impaired. Based on these analyses, the Company recognized an impairment loss of approximately $13.1 million associated with the TV One Trade Name, included in impairment of goodwill and intangible assets, on the consolidated statement of operations during the year ended December 31, 2024. No