Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 1

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 1
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ash, Instacart, Amazon and Walmart.

We delivered a continuous pipeline of product innovation, adding new powerhouse brands like K18 at Beauty Systems Group (“BSG”), and expanding our partnership with Sauce Beauty as well as adding newness in color from Wella and Iroiro at Sally.

We launched a comprehensive Sally brand refresh, which we are now calling Sally Ignited, designed to transform the business from a trusted beauty supplier to a modern, dynamic beauty powerhouse.

We generated an incremental $46 million of benefits through our Fuel for Growth Program in fiscal 2025, building our cumulative run-rate benefits to $74 million. Of that cumulative total, approximately $42 million flowed to the bottom line with the remaining $32 million being reinvested in the business.

And lastly, we were responsible stewards of capital, focused on building long-term value for all of our stakeholders.

Entering fiscal 2026, we have proven our ability to navigate a complex and dynamic external backdrop, and we will continue to execute, leveraging the power of our competitive and structural advantages, our global scale, our compelling value proposition, and the strong fundamentals of our business to drive top- and bottom-line growth. Our teams will focus on actioning six key growth drivers:

Understanding and Activating the Customer

Unlocking and Harvesting Digital Value

Differentiating with Assortment

Accelerating New Growth Pathways

Increase the Efficiency of our Operations and Further Build our Capacities

Enhance our Culture

In summary, our foundation is strong and our focus is clear. Our fiscal 2025 performance underpins our confidence that we have the strategy, capabilities, and teams in place to scale and win with significant runway for growth and value creation. Annual Meeting Details You are invited to attend the annual meeting of stockholders of SBH, to be held virtually on Thursday, January 22, 2026 at 9:00 a.m., central time. Details of the business to be conducted at the annual meeting are given in the Official Notice of the Meeting, Proxy Statement, and form of proxy enclosed with this letter. We encourage you to vote in advance so that we will know that we have a quorum of stockholders for the meeting. It is important that your shares be represented and voted whether you plan to attend the annual meeting. Your prompt vote over the Internet, by telephone via toll-free number or by mailing a written proxy will save us the expense and extra work of additional proxy solicitation. Voting by any of these methods at your earliest convenience will ensure