Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 14

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 14
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 us within the last two years, and include organizations that
have bought from other organizations for which Stran acts as an established subcontractor. We have long-term contracts with many of our
customers, though most do not have minimum guarantees. We have ongoing contracts with clientele in such industries as financial services,
casino gaming, consumer packaged goods, retail clothing and accessories, pet food and medicine, fitness, child care, retail hardware,
fast food franchises, health care, and environmental services. Contracts are often multi-year and auto-renewing. Our average contract
lifespan is approximately 10 years. Alternatively, we do have inventory guarantees where the customer must purchase any inventory held
by us that has been purchased on their behalf within the contractual time periods. Our active customers may be broken into two main categories,
transactional clients and program clients.

During 2024,
sales to our largest two customers were 8.4% and 6.8% of total revenue, respectively. During
2023, sales to our largest two customers were 14.4% and 7.8% of total revenue, respectively. All other customers generated less than 5%
of sales, and the vast majority generated less than 1% of sales.

While our customer contracts are typically auto-renewing
and we have many long-term established customer relationships, most of our customer contracts do not have any minimum or exclusive purchase
guarantees, other than as to inventory already ordered by them or their program participants. There is no assurance of recurring revenues.
We are not dependent on any particular customer or group of customers, and our highest-grossing contracts may change from year to year
due to client brand initiatives.

We do business principally with customers based
in the United States, although we also provide e-store, logistical support and other promotional services for client programs in Canada
and Europe.

10

Online Store

We have been a leader in the use of technology
to offer our clients an online platform to more efficiently manage their promotional marketing programs and to give them the ability to
sell branded merchandise directly to consumers. We launched our first online store for one of our clients in 1999. Today we offer a custom-built
technology platform which offers a B2C (business-to-consumer) retail shopping experience combined with all of the back-end functionality
required of a powerful B2B (business-to-business) marketing services platform. Our technology platform services over 280 online stores
for our clients.

Our Online Store