Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 55

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 55
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 Sally Beauty Holdings, Inc.’s store sales and digital commerce revenue that have been operating for 14 months or longer as of the last day of a month and sales to franchisees and full service sales through our Distributor Sales Consultants (“DSCs”) and wholesale business. Our comparable sales excludes the effect of changes in foreign exchange rates and generally sales from stores relocated until 14 months after the relocation. The sales from acquired stores are excluded from our comparable sales calculation until 14 months after the acquisition. Our calculation of comparable sales might not be the same as other retailers as the calculation varies across the retail industry. Payout Scales – Comparable Sales pays out between 0-150% of target based on performance achieved (threshold and maximum payouts for comparable sales are lower than the threshold and maximum payouts for AOI in consideration of the shorter 6-month performance period): H1 Comparable Sales

| Payout Scale (1) | H1 Comparable 
 Sales         |     | Performance 
 Achieved    |     | Payout % |     | Weighted 
 Payout % |
| Maximum          | ≥ 4.0%        |     | ≥ 101.5%    |     | 150%     |     | 15%      |
| Target           | 2.5%          |     | 100%        |     | 100%     |     | 10%      |
| Threshold        | 0.0%          |     | 97.5%       |     | 25%      |     | 2.5%     |
| Below Threshold  | < 0.0%        |     | < 97.5%     |     | 0%       |     | 0%       |

(1) Payouts between performance levels is determined based on straight-line interpolation. H2 Comparable Sales

| Payout Scale (1)        | H2 Comparable 
 Sales         |     | Performance 
 Achieved    |     | Payout % |     | Weighted 
 Payout % |
| Maximum                 | ≥ 2%          |     | ≥ 102%      |     | 150%     |     | 15%      |
| Target     Top Guidance | 0%            |     | 100%        |     | 100%     |     | 10%      |
| Midpoint Guidance       | -1%           |     | 99%         |     | 90%      |     | 9