Company: CAVA
Filing Date: 2025-02-26
Form Type: 10-K
Source: 0001628280-25-007882
Chunk: 82

Company: CAVA GROUP, INC.
Filing Date: 2025-02-26
Form: 10-K
Item: Item 1
Chunk 82
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 goal of deepening personal relationships with guests, even as we scale. Our reimagined loyalty program includes an earn and bank points model with a menu of reward redemption options, from our freshly made juices to entrées. Since its launch, loyalty sales have grown more than 2%. This initial phase of a multi-phased approach will grow our first-party data and help us share our Mediterranean hospitality across platforms in ways that resonate with guests on a personal level.

Restaurant Marketing 

We strive to give our guests the warm and welcoming feeling of the Mediterranean with each visit to our restaurants. Our Community Days help us share our Mediterranean Way with new and existing guests and authentically engage with the communities we serve by partnering with and showcasing local organizations and charities. This work reinforces our mission and drives interest and excitement for our brand, which in turn helps to attract guests and support the strong performance of our restaurants. We also leverage our large social media following and frequently advertise our new restaurant openings on social media channels. We routinely announce new restaurants and Community Days to local media, and from time to time deliver flyers and menus to the homes and offices in the neighborhood to drive awareness and excitement.

Digital Business

As consumers evolve and look for more convenient and personalized ways to engage with CAVA, our digital strategy is a key element of our growth strategy.  We have developed an extensive multi-channel experience that consists of in-restaurant dining, digital pick-up, drive-thru pick-up in select restaurants, delivery, catering, and CPG offerings, fully supported by our robust digital infrastructure.  Our CAVA Digital Revenue Mix was 36.4% and 36.0% in fiscal 2024 and 2023, respectively. We are in the early stages of our catering program and plan to expand our catering capabilities to more CAVA restaurants around the country by leveraging our kitchen production in 2025.

Quality and Food Safety

We are deeply committed to food safety. Our food safety and quality assurance (“FSQA”) team establishes and monitors our food safety programs and protocols and is responsible for reviewing and ensuring that our suppliers, restaurants, restaurant Team Members, and production facilities operate in compliance with our food safety standards and federal and state legal requirements. Our approach to food safety is interdepartmental. Our FSQA, supply chain, culinary, and operations teams work together to implement our standards for food safety, restaurant cleanliness, and employee health protocols. In addition, we periodically conduct reviews in an effort to confirm that our ongoing food safety practices across our operations are robust and