Company: NIVFW
Filing Date: 2025-09-18
Form Type: F-1
Source: 0001213900-25-088927
Chunk: 122

Company: NewGenIvf Group Ltd
Filing Date: 2025-09-18
Form: F-1
Chunk 122
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 develop new services and technologies, NewGenIvf
expects to incur additional costs in relation to its raw materials procurement, production and sales and marketing, among other things.
Moreover, to support NewGenIvf’s business growth, it expects to increase its headcount, particularly for its lab and nurse team,
and incur higher staff costs as a result.

Ability to maintain trust of clients and reputation in the industry

The success of NewGenIvf’s
business will depend to a large extent on its ability to gain broad acceptance of its services from clients. Reputation is crucial in
keeping existing clients and attracting new clients. NewGenIvf’s reputation depends on a number of factors, including for example
the success, effectiveness, quality and pricing of its services, service offerings of its competitors, the effectiveness of its marketing
efforts to drive awareness and the demand for fertility services, which eventually will affect its ability to maintain clients and attract
new clients. Therefore, NewGenIvf’s success will depend to a large extent on its ability to maintain its reputation in the industry
and its clients’ trust, which would affect the number of its clients and treatment cycles that will in turn affect its revenues.

NewGenIvf believes that the
medical facilities in its network are increasingly recognized among clients, for their service quality, technological expertise and patient
experience. NewGenIvf also hopes to keep its clients by providing discounts in treatment services and via the “success guarantee”
program for egg donation services in Cambodia and surrogacy services in Kyrgyzstan, which provides treatments to clients until a success
is achieved.

Based on its increasingly
recognized reputation, NewGenIvf believes that there is substantial opportunity to continue to grow its revenue through attracting new
clients. NewGenIvf’s addressable market is couples who want to have children, egg freezing patients, LGBT groups and couples with
genetic abnormalities, particularly those in Asia Pacific. NewGenIvf believes that its current client base represents a small percentage
of its total market opportunity. NewGenIvf intends to attract new clients by, among other things, making significant investments in sales
and marketing to engage, educate and drive awareness of the unmet need of fertility treatment among its potential clients and by its customer-reference
discounts mechanism. Additionally, NewGenIvf believes that its expanding presence has resulted in a heightened awareness of the need to
offer fertility services and the value it provides to its clients, which it believes will help facilitate its growth. In addition, New