Company: RSKD
Filing Date: 2025-03-06
Form Type: 20-F
Source: 0001851112-25-000006
Chunk: 80

Company: RISKIFIED LTD.
Filing Date: 2025-03-06
Form: 20-F
Item: Item 4
Chunk 80
---
 tens of billions of dollars in online sales each year.

•Industry: Our merchants represent diversified online sellers in various industries such as Payments, Money Transfer, Tickets & Travel, Electronics, Home and Fashion & Luxury Goods. We categorize general retail merchants and food merchants within our “ General” category.

•Merchant Profile: Our merchants range from direct-to-consumer brands, online-only retailers, omnichannel retailers, online marketplaces, and ecommerce service providers that bear the liability for disputed transactions.

•Geography: Our merchants are located in approximately 40 countries based on the location of the merchant’s headquarters. Approximately 61% of our Billings for the year ended December 31, 2024 were derived from US-based accounts. Our Billings in Asia-Pacific increased by more than 33% year-over-year in 2024.

Billings by Industry

Billings by Geography

For the year ended December 31, 2024, merchants integrated on our AI-powered ecommerce risk intelligence platform generated total GMV of $141.2 billion, up from $123.1 billion GMV for the year ended December 31, 2023. Our network is made up of hundreds of retailers including some of the largest ecommerce brands in the world, such as Ring, Lastminute. com, SHEIN, and Macy’s.

For information regarding segmental revenue and revenue by geographic region, see Note 4 - Revenue Recognition in our audited consolidated financial statements included elsewhere in this Annual Report.

Go-to-Market Strategy

We market our AI-powered ecommerce risk intelligence platform directly to online merchants primarily through our enterprise sales team, with a strong focus on long-term customer value. Our seasoned direct sales team is highly skilled in identifying online merchant pain points, demonstrating our value-add and providing dedicated support to address the online merchants’ needs.

Some merchants prefer the flexibility to start their relationship with us by submitting only a portion of their order volumes to us. We welcome this approach and have successfully implemented a “ Land and Expand” strategy, where we create long-term partnerships that result in strong retention and revenue that is likely to recur. As we gain our merchant’s trust, we are generally able to increase the GMV they submit to us and the value we provide. In addition, our multi-product platform, comprising Chargeback Guarantee, Policy Protect, Dispute Resolve, Account Secure and PSD2 Optimize, provides our sales teams with multiple entry-points into the ecommerce market, which is designed to create a continuous sales motion and increased merchant coverage.

Seasonality

We