Company: FLDDW
Filing Date: 2025-03-28
Form Type: 10-K
Source: 0001013762-25-004107
Chunk: 52

Company: Fold Holdings, Inc.
Filing Date: 2025-03-28
Form: 10-K
Item: Item 1
Chunk 52
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 may be adversely affected.

Our brand and reputation are key assets and a competitive
advantage. Maintaining, protecting, and enhancing our brand depends largely on the success of our marketing efforts, ability to provide
consistent, high-quality, and secure products, services, features, and support, and our ability to successfully secure, maintain, and
defend our rights to use the “Fold” mark and other trademarks important to our brand. We believe that the importance of our
brand will increase as competition further intensifies. Our brand and reputation could be harmed if we fail to achieve these objectives
or if our public image were to be tarnished by negative publicity, unexpected events, or actions by third parties. Unfavorable publicity
about us, including our products, services, technology, customer service, personnel, and Bitcoin or Bitcoin platforms generally could
diminish confidence in, and the use of, our products and services. Moreover, to the extent that we acquire a company and maintain that
acquired company’s separate brand, we could experience brand dilution or fail to retain positive impressions of our own brand to
the extent such impressions are instead attributed to the acquired company’s brand. In addition, because we are a founder-led company,
actions by, or unfavorable publicity about, Will Reeves, our co-founder and Chief Executive Officer, may adversely impact our brand and
reputation. Such negative publicity also could have an adverse effect on the size and engagement of our customers and could result in
decreased revenue, which could have an adverse effect on our business, operating results, and financial condition.

Our long-term success depends on our ability to develop products
and services to address the rapidly evolving market for payments and financial services, and, if we are not able to implement successful
enhancements and new features for our products and services, our business could be materially and adversely affected.

Rapid and significant technological changes continue
to confront the industries in which we operate, including developments in omnichannel commerce, proximity payment devices (including contactless
payments via NFC technology), digital banking, mobile financial apps, tokenization (e.g., replacing sensitive data such as payment card
information with symbols (tokens) to keep the data safe), blockchain, and artificial intelligence (“AI”), including machine
learning.

These new and evolving services and technologies
may be superior to, impair, or render obsolete the products and services we currently offer or the technologies we currently use to provide
them. Our ability to develop new products and services may be inhibited