Company: BLNE
Filing Date: 2025-01-03
Form Type: S-1/A
Source: 0001493152-25-000284
Chunk: 90

Company: Beeline Holdings, Inc.
Filing Date: 2025-01-03
Form: S-1/A
Chunk 90
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 assets are found to be impaired, then we will record an impairment loss and reduce the carrying value of the asset’s estimate the useful life of the brand and amortize the asset over the remainder of its useful life.

We estimate the brand’s fair value using market information to estimate future cash flows and will impair it when its carrying amount exceeds its estimated fair value, in which case we will write it down to its estimated fair value. We consider market values for similar assets when available. Considerable management judgment is necessary to estimate fair value, including making assumptions about future cash flows, net sales and discount rates.

We have the option, before quantifying the fair value, to evaluate qualitative factors to assess whether it is more likely than not that our brand is impaired. If we determine that is not the case, then we are not required to quantify the fair value. That assessment also takes considerable management judgment.

As of December 31, 2022, as a result of the review described above, we found the Azuñia brand to be impaired and reduced its carrying cost by $7.5 million. As of December 31, 2023, as a result of the review described above, we found the Azuñia brand to be again impaired and reduced its carrying cost by $0.4 million. Management expects further impairment charges in the year ending December 31, 2024 as a result of the foregoing, which charges may be material.

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<div align='center'>MANAGEMENT</div>

The following is a brief description of the principal occupation and recent business experience of each of our executive officers and directors and their ages:

| Name              |     | Age |     | Position                                    |
| Geoffrey          
 Gwin              |     |  56 |     | Chief                                       
 Executive Officer and Chairman of the Board |
| Eric              
 Finnsson (1)(2)   |     |  63 |     | Director                                    |
| Robert            
 Grammen (1)(2)(3) |     |  69 |     | Director                                    |
| Stephanie         
 Kilkenny          |     |  53 |     | Director                                    
 and Corporate Secretary                     |
| Joseph            
 Caltabiano (2)(3) |     |  47 |     | Director                                    |
| Joseph            
 Freedman(1)(2)    |     |  59 |     | Director                                    |
| Christopher       
 R. Moe            |     |  69 |     | Chief                                       
 Financial Officer