Company: HBAN
Filing Date: 2025-10-28
Form Type: 425
Source: 0001140361-25-039508
Chunk: 4

Company: HUNTINGTON BANCSHARES INC /MD/
Filing Date: 2025-10-28
Form: 425
Chunk 4
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, frankly, much faster than each region's GDP. We also have a playbook for investing and growing organically, which is reflected in our rapid growth in North and South Carolina. We're leveraging the deep capabilities of the franchise, harnessing our strength in marketing and quickly building local brand awareness and customer acquisition. We are enthusiastic about the opportunity to bring the full Huntington franchise to Cadence markets. The financial opportunity is significant, and we believe our approach to delivering national scale and capabilities locally will unlock this opportunity in many powerful ways. If I could turn to Slide 8. Our partnership with Cadence adds powerful density in key markets and extends our growth reach. Cadence currently serves over 1 million customers, 1 million consumers and 166,000 commercial clients. It has a terrific set of foundational markets where we can immediately benefit from deep local presence and density. In markets such as Mississippi and Alabama, Cadence has top 10 deposit market share. These markets provide durable, low-cost deposits, and we see immediate opportunity to add and deepen customer relationships by delivering the full Huntington franchise with our broad suite of products, enhanced digital tools and targeted marketing capabilities. This combination also gives us an important springboard in numerous attractive high-growth markets. In Texas, we'll add Austin and a significant presence across the Texaplex. I'll say more about Texas in a moment. We're also very excited to expand into rapidly growing markets such as Atlanta, Nashville, Orlando and Tampa and a number of others. Looking at these markets, we see immediate opportunities to accelerate the rollout of our middle market commercial and national specialty banking businesses as well as extend the reach of our combined platform to new clientele in these areas. We also see strong opportunities for value-added services to attach to Cadence's existing offerings in wealth and investment management and commercial payments. And we will attract Cadence customers to the expanded range of our capital market services on the basis of our advice and guidance- led strategy. We believe there is a similar opportunity in the consumer space as we look to leverage Cadence's presence and expand our combined branch network and strong digital capabilities. We're excited by all the opportunities we see across the entire Cadence business, but we're particularly thrilled about this partnership because the immediate scale it offers in one of the most dynamic economies in the world. So let's discuss our outlook for the combined Texas platform.

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