Company: TGE
Filing Date: 2025-07-10
Form Type: 424B3
Source: 0001213900-25-062835
Chunk: 119

Company: Generation Essentials Group
Filing Date: 2025-07-10
Form: 424B3
Chunk 119
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, the distinguished mécène of French May Arts Festival,
a supporting media partner of Art Basel Hong Kong, and the diamond sponsor of Lumieres Hong Kong.

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In October 2023, we officially
entered into a strategic cooperation with The Centre des monuments nationaux, or the CMN, a French public administrative establishment
under the supervision of the Ministry of Culture. Through resource integration, we aim to boost cultural exchanges between China and France
and promote open dialogues between the East and the West. We have finalized our first strategic cooperation project, serving as the strategic
cultural partner, to support CMN in the restoration of Villers-Cotterêts Castle and to launch the International City of the French
Language at Villers-Cotterêts Castle.

Dr. Calvin Choi, our
founder and a director of The Generation Essentials Group, was awarded the “Knight — Order of Arts and Letters” by the
French government in February 2023, for his outstanding work and contributions, bridging Asia and France through art, fashion and culture.

Sales and Marketing

In respect of our media business,
we devote significant resources to strengthen the leadership and market recognition of our publications and develop and maintain relationships
with our advertising customers, which are mainly brand advertisers and advertising agencies. Our sales efforts primarily focus on the
sale of advertising spaces in our publications to brand advertisers and advertising agencies as well as other advertising solutions such
as event organization. We also devise marketing campaigns online and offline and work closely with distributors to expand our readership
and promote subscription of our publications. Currently, the advertising sales team dedicated to the media segment, and is divided into
regional sub-teams focusing on different sales territories, namely, Europe, the U.S. and Southeast Asia with a view to maintaining
proximity with our advertising customers.

We also exploit synergies
across our different business segments and we utilize cross selling to improve the effectiveness of our marketing strategy and maximize
the commercialization opportunities of the contents we produce. For example, we distribute our publications in all guest rooms and facilities
of our hotels and promote our hospitality services to other participants of our ecosystem. We offer a bundled advertisement package of
L’Officiel and The Art Newspaper to luxury brands, which incentivizes them to order joint advertisements. We also leverage
our operation in the entertainment industry and offer additional advertising solutions from our media business to advertising customers
who desire to gain access to movie audience.

Seasonality