Company: FLDDW
Filing Date: 2025-03-28
Form Type: 10-K
Source: 0001013762-25-004107
Chunk: 14

Company: Fold Holdings, Inc.
Filing Date: 2025-03-28
Form: 10-K
Item: Item 1
Chunk 14
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 Rewards Partners

We are dedicated to deepening our engagement with
existing and new rewards partners and co-marketing with them to reach new audiences. By leveraging our partners’ platforms and customer
bases, we can introduce Fold’s bitcoin financial services to more users, driving further adoption and creating mutual growth opportunities.
This collaborative approach will help us unlock new customer segments and increase brand visibility.

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4. Expand Financial Services Partnerships

We will continue to seek partnerships with adjacent
businesses to provide financial services to their customers, expanding our reach and enhancing our product offerings. By integrating our
bitcoin financial services with traditional financial products, we can offer a comprehensive suite of solutions that adds value to our
partners and their customers, further embedding Fold into everyday financial activities.

5. Align with the Bitcoin Brand

Fold aims to align its brand with bitcoin, one
of the fastest growing and most recognized brands globally. Our goal is to make Fold synonymous with bitcoin in the mainstream, positioning
our product as the go-to solution for bitcoin financial services and transactions. By closely associating with the bitcoin brand, we aim
to enhance our visibility and credibility, driving broader adoption of Fold among consumers.

6. Global Expansion

While we do not have immediate plans to expand
our bitcoin financial services platform to a global audience, we recognize the significant opportunity presented with expansion outside
the United States. Through enterprise partnerships and direct expansion, we expect to be able to tap into new markets and meaningfully
increase our addressable market, laying the groundwork for future growth.

7. Pursue Strategic Acquisitions

We will opportunistically pursue strategic acquisitions
that enhance our scale, enable entry into new verticals, and add complementary capabilities to our platform.

Competitive Landscape

Fold operates in a unique segment within the competitive
landscape, specializing in bitcoin financial services for the rapidly expanding segment of individuals incorporating bitcoin into their
financial lives to build long-term savings and access new financial opportunities. Unlike traditional financial institutions that lack
the infrastructure to serve these customers, and cryptocurrency companies that we believe are geared towards speculation, trading, and
gambling, Fold aims to align itself with bitcoin’s potential to grow wealth, which is a key factor of bitcoin’s consumer appeal.

Financial Platforms

Across our product lines we compete with various
traditional financial services providers like Block Inc., Robinhood Markets, Inc., and PayPal Holdings, Inc., who have recently introduced
bitcoin-based products and services. These companies have varying business models and focus areas and offer an overlapping but limited
feature set