Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 237

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1A
Chunk 237
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Failure
to adequately manage our growth may seriously harm our business. We operate in an emerging technology market and have experienced,
and may continue to experience, significant growth in our business. If we do not effectively manage our growth, the quality of our products
and services may suffer, which could negatively affect our brand and operating results. Our growth has placed, and is expected to continue
to place, a significant strain on our managerial, administrative, operational and financial resources and our infrastructure. Our future
success will depend, in part, upon the ability of our senior management to manage growth effectively. This will require us to, among
other things:

    ●
    implement
    additional management information systems;

    ●
    develop
    additional levels of management within our company;

    ●
    locate
    additional office space in various countries; and

    ●
    maintain
    close coordination among our engineering, operations, legal, finance, sales and marketing and customer service and support organizations.

Moreover,
as our sales increase, we may be required to concurrently deploy our services infrastructure at multiple additional locations or provide
increased levels of customization. As a result, we may lack the resources to deploy our mobile marketing services on a timely and cost-effective
basis. Failure to accomplish any of these requirements would seriously harm our ability to deliver our mobile marketing services platform
in a timely fashion, fulfill existing customer commitments or attract and retain new customers.

The
gathering, transmission, storage and sharing or use of personal information could give rise to liabilities or additional costs of operation
as a result of governmental regulation, legal requirements, civil actions or differing views of personal privacy rights. We transmit
and store a large volume of personal information in the course of providing our services. Federal, state and international laws and regulations
govern the collection, use, retention, sharing and security of data that we receive from our customers and their users. Any failure,
or perceived failure, by us to comply with U.S. federal, state, or international privacy or consumer protection-related laws, regulations
or industry self-regulatory principles could result in proceedings or actions against us by governmental entities or others, which could
potentially have an adverse effect on our business, operating results and financial condition. Additionally, we may also be contractually
liable to indemnify and hold harmless our customers from the costs or consequences of inadvertent or unauthorized disclosure of their
customers’ personal data which we store or handle as part of providing our services.

The
interpretation and