Company: BOF
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004712
Chunk: 285

Company: BranchOut Food Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 285
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 transparency.

The
shift in consumer behavior over the past several years has moved firmly away from highly processed, artificial, and sugar-laden packaged
foods. Shoppers are increasingly seeking snacks with short ingredient lists, simple processing, and real food appeal, especially in categories
like chips, fruit snacks, and shelf-stable produce alternatives. This trend is reflected in the rapid expansion of premium snack sets
in national retailers, club stores, and e-commerce platforms.

Among
shelf-stable snack technologies, freeze-drying has gained popularity for its ability to extend shelf life while maintaining nutritional
integrity. However, freeze-dried products often suffer from poor texture, muted flavor, and high production costs—limitations that
have hindered broader consumer adoption.

We
believe that many traditional snack brands, and freeze-dried products in particular, are failing to meet evolving consumer demands. BranchOut
is uniquely positioned to fill this gap with our proprietary GentleDry™ technology, which delivers superior taste, texture, and
color, while preserving up to 95% of the nutrition found in fresh produce.

Our
Growth Strategy

BranchOut’s
long-term goal is to build a scalable and widely recognized brand that delivers exceptional products across multiple grocery aisles,
supported by complementary private label and bulk ingredient businesses. In a category crowded with short-lived brands and lookalike
products, we believe that a reputation for quality and trust remains one of the most effective barriers to entry and a critical driver
of long-term value in the competitive consumer-packaged goods space.

In
addition, we aim to leverage our capabilities by offering major retailers private label products. These two approaches make up the heart
of our platform strategy. Our primary growth strategies are as follows:

Open-Ended
and Long Duration Growth Opportunity in the Enormous Grocery Market

The
U.S. grocery market is one of the largest retail end-markets in the world. BranchOut’s strategy is to maximize penetration of this
opportunity through a variety of avenues, including growing brand trust and recognition, significantly expanding our grocery distribution
footprint to multiples of our current level of customer retail locations, driving shelf velocity through an acceleration of online and
offline advertising and introducing new products to expand our store footprint.

Exposure
to Plant-Based, Functional and Natural Foods Portions of the Grocery Market

Within
the grocery category, there is an ongoing secular shift from highly processed legacy brands that demonstrate little nutritional benefit
to natural, nutrient-dense, functional and plant-based alternatives. We expect