Company: ZCARW
Filing Date: 2025-03-28
Form Type: DRS
Source: 0001013762-25-003498
Chunk: 197

Company: Zoomcar Holdings, Inc.
Filing Date: 2025-03-28
Form: DRS
Chunk 197
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 view our efforts to encourage
existing Hosts to share feedback with other platform users as part of our marketing efforts, together the with Host referral incentives.
Additionally, we encourage supplemental and repeat vehicle listing by Hosts through the tools we offer to maximize pricing and revenue
generation and by continually offering Hosts supplemental tips and instructions on creating successful vehicle listings so that they are
likely to enjoy more frequent bookings and, consequently, earn more from the vehicles they list on our platform. We have a dedicated sales
team that provides support to Hosts during the onboarding and vehicle registration process with a goal of ensuring a positive, seamless
process for Hosts, thereby encouraging Hosts to maintain existing listings for longer periods and also to list new vehicles on our platform
over time. In general, we view our efforts, including the creation of Guest ratings system and tags and badges (e.g., “Five Star”
reviews) and other functionality to encourage highest-quality offerings and behavior by our Hosts as ultimately creating a self-perpetuating
flywheel effect, as Hosts and Guests benefit mutually from increased platform transactions and high degrees of satisfaction by all participants
in bookings through our platform. With respect to Guest-oriented sales and marketing efforts, we utilize certain paid media efforts, together
with our Guest referral program, and new app installs and retargeting efforts, to attract and retain Guests to our platform. The overarching
goals of our marketing and communications programs are growing brand awareness and creating Zoomcar advocates through the development
and distribution of proprietary customer engagement content (e.g., destination/vehicle photography and social media posts) that helps
communicate the platform’s value proposition for both Guests and Hosts. We also maintain a dedicated media and external communications
team to help manage the brand’s reputation across the various public relations mediums in our operating markets.

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As a platform, we remain
intensely focused on our brand and our relative positioning across the ecosystem. As such, we rely extensively on user generated content
from both Guests and Hosts to help tell the story of the platform and communicate our core value propositions for both customers respectively.
From time to time, we partner with other third-party content creators to help further articulate our story to a wider audience of prospective
customers. We expect to continue this practice in perpetuity since we believe this helps spread the most positive word of mouth for our
brand.

Competition

While we maintain a leading
market share within digital car rental in India, potential competitors and competitive