Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 456

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1
Chunk 456
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 for natural or organic
products and ingredients, understanding evolving consumer concerns regarding the effects of ingredients or substances present in products,
attempting to change consumer sentiment toward non-local products or sources, and attempting to increase awareness of environmental impacts
(including packaging, energy and water use, and waste management). Our Company has started utilizing a sustainable environmental protection
packaging, the newly designed selene-rich egg packaging, which reduces environmental pollution.

Social.
The value of a company is not only reflected in the profits and value it creates, but also in its contribution to society. We are
striving as a business to give back to society in five areas: health, quality of life, environment, and public welfare. We are actively
addressing social concerns, such as participating in rural revitalization tourism, supporting the development of our employees, promoting
the standardized operation of the industry, and responding to our government’s call for low-carbon green development.

Recently,
a number of online media, including Xinhua News Agency, Tencent, China Fortune, and Toutiao, praised our Company’s employees who
were volunteers in caring for autistic teenagers. In December 2021, we coordinated with Beijing Zhuxiaoxing Special Group Integration
and Entrepreneurship Center to support special group entrepreneurial projects through online live streaming. We are concerned about the
difficulties faced by young people with autism in finding and maintaining employment and in starting a business. In order to allow older
autistic teens to have their own jobs, develop skills, and integrate into society as soon as possible, King Eagle Mall utilizes the advantages
of its own social e-commerce platform and uses traffic calls to actively support and motivate autistic teenagers with respect to their
entrepreneurial projects.

Corporate.
Since the Company was established, we have attempted to be a major participant in the digitalization of business and commercialization
of digital businesses. From a series of operations, such as member use, purchase experience, and data viewing, King Eagle Mall provides
functions, such as one-click operation, real time information feedback, and intelligent recommendations. In the process of deepening
the digital strategy of King Eagle Mall, the overall strength of our Company has also significantly improved, and it can provide consumers
with a new shopping experience in the future. In addition, King Eagle (China)’s instant messaging tool, K Messenger, officially
launched in April 2023 as a private domain, traffic dynamic, instant messaging software, representing another advance in the field of
wireless Internet by