Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 91

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 91
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 the Company or a Subsidiary, (b) Non-Employee Director, or (c)

consultant or advisor engaged by the Company or a Subsidiary.

2.20. “ Exchange Act ” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated

thereunder, as the same may be amended from time to time and any successor thereto.

2.21 “ Exercise Date ” means the date the Grantee or other holder of an Award that is subject to exercise delivers notice of

such exercise to the Company, accompanied by such payment, attestations, representations and warranties or other

documentation as required hereunder, under the applicable Award Agreement or as the Committee may otherwise specify.

2.22 “ Exercise Price ” means the price at which a Share may be purchased by a Grantee upon the exercise of an Option, or

the price per Share used as the baseline measure for the value of a SAR, as specified in the applicable Award Agreement.

2.23 “ Fair Market Value ” means, as of any applicable date, (a) if the Common Stock is listed on any established stock

exchange, the closing sales price for one Share on such date as reported on the stock exchange or market system on which the

Company’s Common Stock is then listed or admitted to trading, or on the previous day on which a sale was reported if no sale

of a Share was reported on such date, or (b) if the Common Stock is not listed on an established stock exchange or national

market system, the fair market value of a Share as reasonably determined in good faith by the Board in accordance with Code

Section 409A. For purposes of subsection (b), the determination of such Fair Market Value by the Board will be made no less

frequently than every twelve (12) months and will either (x) use one of the safe harbor methodologies permitted under Treasury

Regulation Section 1.409A-1(b)(5)(iv)(B)(2) (or such other similar regulation provision as may be provided) or (y) include, as

applicable, the value of tangible and intangible assets of the Company, the present value of future cash flows of the Company,

A-3

the market value of stock or other equity interests in similar corporations and other entities engaged in trades or businesses

substantially similar to those engaged in by the Company, the value of which can be readily determined through objective

means (such as