Company: GAME
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004869
Chunk: 1164

Company: GameSquare Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 8
Chunk 1164
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 expensed as incurred and are included in selling, general and administrative expense in the consolidated statements of operations.

(m)
Goodwill

Goodwill
arising on a business combination is recognized as an asset at the date that control is acquired (the “acquisition date”).
Goodwill represents the excess of the purchase price over the estimated fair value of the net assets acquired in a business combination.

(n)
Intangible assets

Intangible
assets are considered long-lived assets and are recorded at cost, less accumulated amortization and impairment losses, if any. The intangible
assets are amortized over their estimated useful lives, which do not exceed any contractual periods. Amortization is recorded on a straight-line
basis over their estimated useful lives. Intangible assets acquired from a foreign operation are translated from the foreign entity’s
functional currency to the presentational currency based on the exchange rate at the reporting date.

Intangible
assets include acquired software used in production or administration and brand names and customer relationships that qualify for recognition
as an intangible asset in a business combination. They are accounted for using the cost model whereby capitalized costs are amortized
on a straight-line basis over their estimated useful lives, as these assets are considered finite. Residual values and useful lives are
reviewed at each reporting date.

The
useful lives of the intangibles are as follows:

 Schedule of useful lives of intangibles

    Software
    5
    years
  
    Talent network
    2 years
  
    Brands
    5-10
    years
  
    Customer
    relationships
    5-20
    years 

Acquired
computer software licenses are capitalized on the basis of the costs incurred to acquire and install the specific software. Subsequent
expenditure on brands is expensed as incurred. Costs associated with maintaining computer software (expenditure relating to patches and
other minor updates as well as their installation), are expensed as incurred.

Other
intangible assets, such as brands, that are acquired by the Company are stated at cost less accumulated amortization and impairment losses.
Expenditures on internally generated brands, mastheads or editorial pages, publishing titles, customer lists and items similar in substance
is recognized in the consolidated statement of loss and comprehensive loss as an expense as incurred.

(o)
Research and development costs

Research
costs are expensed when incurred. Development costs are capitalized when the feasibility and profitability of the project can be reasonably
considered certain. Expenditure on