Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 49

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 49
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           |     | $1,210 |           |     |      |     |     -1 |     |                      |     | n/a |

| (1) | Mr. Mattessich joined the Company in November 2023 and therefore did not require a significant market adjustment in 2024. |

Base Salaries Salaries are intended to be sufficiently competitive to attract and retain key employees. At the end of each fiscal year, our CEO proposes salary increases for the executives that are determined by a variety of factors, including but not limited to: market conditions, Company and individual performance, increased responsibility, and the Company’s overall budget. The CEO proposes salary adjustments, if any, for the NEOs to be approved by the Compensation Committee, and the Compensation Committee recommends any salary adjustment for the CEO to be approved by the Board of Directors. The following table provides information regarding base salaries for our NEOs serving at year-endof each of 2023 and 2024:

| NEO        |     | 2023 Base Salary |     | 2024 Base Salary |     | % Change |
| Fieldly    |     |         $650,000 |     |         $950,000 |     |      46% |
| Langhans   |     |         $400,000 |     |         $500,000 |     |      25% |
| Guilfoyle  |     |         $400,000 |     |         $440,000 |     |      10% |
| Storey     |     |         $328,850 |     |         $361,735 |     |      10% |
| Mattessich |     |         $340,000 |     |         $353,600 |     |       -1 |

| (1) | Mr. Mattessich joined the Company in November 2023 and therefore did not require a significant market adjustment in 2024. |

Annual Incentive Plan Our annual cash incentives are designed to reward employees for financial, operational, and individual performance that focus our organization on meeting or exceeding performance goals and driving stockholder value. The plans provide employees, including our NEOs, with the opportunity to earn cash awards based on the degree to which the Company achieves predetermined performance measures for the year. The elements used to determine awards may include:

| • |     | A cash bonus incentive opportunity (expressed as a percentage of base salary); |

| • |     | Financial targets; |

| • |     |