Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 448

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1
Chunk 448
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 Weibo, Douyin, and WeChat. Creating accounts for [your] own brand and teaming up with influencers can be incredibly helpful in terms
of increasing brand awareness among the target audience of health food. Additionally, it also allows companies to interact with their
potential customers, build relationships and promote their products. Chinese consumers value personal relationships and often prioritize
buying from people or companies that they know and bond with.”

To
promote awareness of preventive care among the vast population of the PRC, we serve our customers through our mobile (King Eagle Mall)
platform and through our new online platform, Kun Zhi Jian and Kun Zhi Jian Mini Program.

King
Eagle Mall

We
developed and launched a mobile social e-commerce platform, King Eagle Mall, which promotes preventive health care products and services
as our core business. It adopts the S2B2C business model and integrates many major health care products and services. As
of December 6, 2024, King Eagle Mall had approximately 15,855 members.

27

The
three cores and five features that we are developing through the King Eagle Mall are:

Core
1: Integration of resources in the health care industry

    Feature
    1
     
    Closed-loop
    supply chain
     
    Compared
    with the traditional B2B and B2C marketing models, our mobile application, King Eagle Mall, has a more efficient marketing layout
    that does not require stocking of inventory and capital investment. All the goods being offered are supported by upstream suppliers.
    Customers can buy goods more flexibly, and the distribution of goods is accomplished by way of direct supply by manufacturers, which
    meets the needs of customers and promotes an increase in product sales. This completely closed-loop supply chain is more conducive
    to the rapid development of King Eagle (China) and enhanced resource utilization.

    Feature
    2
     
    S2B2C
    model perfectly provides three-terminal users with the most intuitive service and use value.
     
    S2B2C
    is an innovative e-commerce model that can drive much greater value innovation than traditional models. This kind of innovation is
    reflected in S (supplier) and B (platform) working together to provide C (customer) with more thorough services. In other words,
    S empowers B and supports B to conduct product and service transactions with C, while B and C pass on their needs to S, so that