Company: JSDA
Filing Date: 2025-06-04
Form Type: DEF 14A
Source: 0001641172-25-013621
Chunk: 2

Company: JONES SODA CO.
Filing Date: 2025-06-04
Form: DEF 14A
Chunk 2
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 Statement for more information on this alternative, which we believe will allow us to provide shareholders
with the information they need while lowering the costs of delivering the Proxy Statement and related materials and reducing the environmental
impact of the Annual Meeting.

| By the Order of the Board of Directors |
| /s/ Paul Norman                        |
| Paul Norman                            |
| Chairman of the Board of Directors     |

Seattle, Washington

Dated: June 4, 2025

Please note that in order to attend and vote at the Annual Meeting via live webcast, shareholders will need to access the website at www.virtualshareholdermeeting.com/JSDA2025 and input the unique 16-digit control number assigned to such shareholder, as set forth on the shareholder’s proxy card or the Notice of Internet Availability.

| -2- |

<div align='center'>IMPORTANT</div>

We urge you to vote by telephone, by Internet or by marking your vote on the proxy card, signing and dating the proxy card, and returning it to us in the envelope provided at your earliest convenience. Your vote will ensure the presence of a quorum at the Annual Meeting and will save us the expense and extra
work of additional solicitation. An addressed envelope, for which no postage is required if mailed in the United States, is provided for
that purpose. Sending in your proxy will not prevent you from voting your shares at the Annual Meeting if you desire to do so, as your
proxy is revocable at your option as described in the Proxy Statement. Please note, however, that if a broker, bank or other nominee is
the record holder of your shares and you wish to vote at the Annual Meeting, you must obtain a proxy issued in your name from such broker,
bank or other nominee.

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<div align='center'>JONES SODA CO.

1522 Western Avenue, Suite 24150

Seattle, Washington 98101

PROXY STATEMENT FOR THE

2025 ANNUAL MEETING OF SHAREHOLDERS

TO BE HELD ON JULY 18, 2025

9:00 A.M.</div>

The Board of Directors (the “Board”
or “Board of Directors”) of Jones Soda Co. (the “Company”) is soliciting your proxy to vote at the Company’s
annual meeting of shareholders, or at any adjournment thereof (the “Annual Meeting”). The Annual Meeting will be held at 9:00
a.m. (Seattle time) on Friday,