Company: LTRYW
Filing Date: 2025-04-21
Form Type: 10-K
Source: 0001641172-25-005487
Chunk: 50

Company: Lottery.com Inc.
Filing Date: 2025-04-21
Form: 10-K
Item: Item 1A
Chunk 50
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 systems easier to learn to use, our user growth or engagement
could be affected, and our business could be harmed. We may develop new products, services and systems that increase user engagement
and costs without increasing revenue.

Additionally,
we may make bad or unprofitable decisions regarding these investments. If competitors offer more attractive offerings, we may lose users
or users may decrease their spending on our offerings. Changing player demands, superior competitive offerings, evolving industry standards,
or changes in the regulatory environment could render our existing offerings unattractive, unmarketable, or obsolete and require us to
make substantial unanticipated changes to our technology or business model. Our failure to adapt to a rapidly changing market or evolving
user and customer demands could harm our business, financial condition, and results of operations and could cause the value of our securities
to decline or become worthless.

Any
failure to offer high-quality user support may harm our relationships with users and could adversely affect our reputation, brand, business,
financial condition, and results of operations.

Our
ability to attract and retain qualified support personnel is dependent in part on the ease and reliability of our offerings, including
our ability to provide high-quality support. Users on our Platform have and will continue to depend on our support organization to resolve
any issues relating to our offerings, such as technical questions around how to use our app and web-based properties or information regarding
our Data Services. Our ability to provide effective and timely support when operations resume will be largely dependent on our ability
to attract and retain service providers who are qualified to support users and sufficiently knowledgeable regarding our offerings. As
we restart our business and reintroduce and improve our offerings, we will face challenges related to providing quality support services
at scale. As users in new domestic and international jurisdictions acquire our services, our support organization will face additional
challenges, including those associated with delivering support in languages other than English. The complex employment market and low
unemployment rates may impact the availability of service providers and as a result, our ability to provide effective and timely support
and an increase in response time. Any failure to provide efficient user support, or a market perception that we do not maintain high-quality
support, could adversely affect our reputation, brand, business, financial condition, and results of operations and could cause the value
of our securities to decline or become worthless.

Information
Technology Risks

We
rely on information technology and other systems and services, and any failures, errors, defects, or disruptions in our systems or