Company: RRGB
Filing Date: 2025-02-26
Form Type: 10-K
Source: 0001171759-25-000012
Chunk: 1

Company: RED ROBIN GOURMET BURGERS INC
Filing Date: 2025-02-26
Form: 10-K
Item: Item 1
Chunk 1
---
2022December 25, 202252Upcoming Fiscal Years:2025December 28, 2025522026December 27, 202652

Business Strategy

In January of 2023, the Company released its North Star five-point plan designed to enhance the Company's competitive positioning. The North Star five-point plan consists of the following:

•Transform to an Operations Focused Restaurant Company: 

◦Empower decision making by operators at the unit level

◦Incentivize and reward operators to drive business growth and results

◦Restructured support organization

•Elevate the Guest Experience:

◦Invest in people, food quality, and the restaurant facility

◦New cooking platform to fully deliver on our commitment of Gourmet Burgers

◦Menu refresh adding variety of both offerings and price points

•Remove Costs and Complexity:

◦Optimize the supply chain to reduce costs and ensure consistent delivery of high-quality product

◦Evaluate vendors for need, performance, and competitive costs

◦Implement ongoing process to reduce costs through actions that uphold our commitment to a great Guest experience 

1

Table of Contents

•Optimize Guest Engagement:

◦Engage and support local communities in which we operate

◦Enhance the off-premises experience

◦Further build and engage Guests through Red Robin Royalty® loyalty program

•Drive Growth in Comparable Restaurant Revenue & Unit Level Profitability, and Deliver Financial Commitments:

◦Regain credibility with the investment community

◦Drive performance in the existing base of restaurants, earning the right to resume new unit growth 

◦Deliver financial guidance commitments

The Red Robin vision is to be the most loved restaurant brand in the communities we serve.

Restaurant Concept

With our menu of Gourmet Burgers and American favorites, creative beverage menu, over 30 bottomless items, energetic atmosphere, and playful environment that connects families of all kinds, our brand not only carries great memories for our most loyal Guests but also appeals to a broad demographic. Our Guests enjoy the playful spirit of our experience and the comfort they feel with friends and family across a diverse and multi-generational demographic. 

We pride ourselves on our Gourmet Burgers and other mainstream favorites served in a casual, playful atmosphere. Our menu features our signature product, a line of Gourmet Burgers with layers of fresh ingredients and premium quality, fresh ground beef. We also offer burgers made with other proteins including chicken breasts (grilled or fried), turkey patt