Company: GAME
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004869
Chunk: 3

Company: GameSquare Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 3
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aaS and data analytics
platforms generate revenue from industry leading companies in the technology space, such as Microsoft. Additionally, our marketing, content
creator services have benefited from brand sponsorships with large customers such as Jack in the Box, Red Bull, and Kraft. Importantly,
we believe our end-to-end marketing platform creates a highly attractive opportunity for continued customer growth via cross pollination
of our services, which we believe will allow us to acquire a broad range of diversified customers.

Foreign
Operations

Although
the Company is headquartered in the United States, there is some business conducted outside of the United States:

    ●
    Stream
    Hatchet has operations in Spain, with an office in Terrassa, Spain

    ●
    Code
    Red has operations in the UK, with its registered office in London, England

Competition

GameSquare
competes in highly competitive and fragmented sectors, which include digital advertising and marketing services, content creation, streaming
technology, event production, and gaming platforms. Despite intense competition, the Company believes it is well positioned to compete
with its competitors by means of utilizing its modern marketing technology platform that supports a continuous feedback loop between
its various services, such as marketing services, influencer relationship management, and real-time analytics and insights. GameSquare
believes this ability to leverage its broad range of services provides a unique and differentiated platform compared to its competitors.

The
esports and gaming industry is in competition with other sporting and entertainment events, both live and delivered over television networks,
radio, the Internet, mobile applications, and other sources. As a result of the large number of options available and the global nature
of the esports industry, GameSquare faces strong competition for esports fans, as well as overall youth audiences. There is also intense
competition amongst businesses operating in the segments of the esports industry and content creation where we currently operate or may
operate in the future, including esports agencies, influencer technology platforms, analytics technologies, content creation and media
content assets.

Intellectual
Property

The
Company considers the creation, use, and protection of intellectual property to be crucial to its business. The Company’s general
practice is to require all key employees and consultants to sign confidentiality agreements and assign all rights of inventions to the
Company. In addition to the above contractual arrangements, the Company also relies on a combination of trade secret, copyright, domain
name and other legal rights to protect its intellectual property. The Company typically owns the copyright to the software code to its