Company: TRUE
Filing Date: 2025-02-21
Form Type: 10-K/A
Source: 0001327318-25-000010
Chunk: 41

Company: TrueCar, Inc.
Filing Date: 2025-02-21
Form: 10-K/A
Chunk 41
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ment loss in relation to the costs capitalized in any period.

Contract Balances

The Company’s contract asset balance for estimated variable consideration to be received upon the occurrence of subsequent vehicle sales is included within other current assets and is distinguished from accounts receivable in that these amounts are conditional upon subsequent sales and not only upon the passage of time. Substantially all of the contract asset balance of $ 0.9million and $ 0.9million at January 1, 2024 and 2023, respectively, was transferred to accounts receivable during the years ended December 31, 2024 and 2023 as vehicle sales occurred, with no significant changes in the estimate. A contract asset of $ 1.0million and $ 0.9million was recorded as of December 31, 2024 and 2023, respectively, for leads delivered where consideration to be received was still conditional upon subsequent vehicle sales.

<div align='center'>F-23</div>

#### TrueCar, Inc.

### Notes to Consolidated Financial Statements (Continued)
Disaggregation of Revenue

The Company disaggregates revenue into three revenue streams: dealer revenue, OEM incentives revenue, and other revenue. The following table presents the Company’s revenue categories during the periods presented (in thousands):

|                        |     | Year Ended December 31, |    2024 |     |   |    2023 |     |   |    2022 |
|:-----------------------|:----|:------------------------|--------:|:----|:--|--------:|:----|:--|--------:|
| Dealer revenue         |     | $                       | 157,930 |     | $ | 143,239 |     | $ | 156,485 |
| OEM incentives revenue |     |                         |  16,896 |     |   |  14,958 |     |   |   4,390 |
| Other revenue          |     |                         |     772 |     |   |     509 |     |   |     649 |
| Total revenues         |     | $                       | 175,598 |     | $ | 158,706 |     | $ | 161,524 |

#### 6. Goodwill
The Company assesses recoverability of goodwill on an annual basis as of December 31 or when events or changes in circumstances indicate that the carrying value may not be recoverable, such as a deterioration in macroeconomic conditions and