Company: BLND
Filing Date: 2025-11-06
Form Type: 10-Q
Source: 0001855747-25-000092
Chunk: 301

Company: Blend Labs, Inc.
Filing Date: 2025-11-06
Form: 10-Q
Item: Part II, Item 1A
Chunk 301
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 Successful promotion of our brand will depend largely on the effectiveness of marketing efforts and the overall user experience of our customers and consumers on our platform, which factors are outside our control. The marketing channels that we employ may also become more crowded and saturated by other cloud-based software platforms, which may decrease the effectiveness of our marketing campaigns. Our marketing initiatives may become increasingly expensive and generating a meaningful return on these initiatives may be difficult. Even if we successfully increase revenue as a result of our paid marketing efforts, it may not offset the additional marketing expenses we incur. If our marketing efforts to help grow our business are not effective, we expect that our business, financial condition, and results of operations could be adversely affected. 

Our company culture has contributed to our success and if we cannot maintain and evolve our culture as we grow, our business could be adversely affected. 

We believe that our company culture has been critical to our success. We have invested substantial time and resources in building out our team with an emphasis on our shared beliefs and practices and a commitment to diversity and inclusion. 

We face a number of challenges that may affect our ability to sustain our corporate culture, including: 

•failure to identify, attract, reward, and retain people in our organization who share and further our culture, values, and mission;

•the geographic diversity of our workforce, including as a result of remote work;

•competitive pressures to move in directions that may divert us from our mission, vision, and values;

•the continued challenges of a rapidly evolving industry;

•the increasing need to develop expertise in new areas of business that affect us;

•any negative perception of our response to employee sentiment related to political or social causes or actions of management;

•employee concerns regarding workforce reductions we have taken or may need to take in the future;

•harm to employee morale due to workforce reductions or the decision to seek strategic alternatives for our Title business;

•challenges in our business and the macroeconomic environment; and

•the integration of new personnel and businesses from acquisitions.

If we are not able to maintain and evolve our culture, our business, financial condition, and results of operations could be adversely affected.

If we are unable to effectively combat the increasing number and sophistication of fraudulent activities by third parties using our platform, we may suffer losses, which may be substantial, and lose the confidence of our customers, and government agencies and our business, financial condition, and results of operations may be adversely affected. 

The title industry has been experiencing an increasing number of fraudulent activities by third parties,