Company: LPSN
Filing Date: 2025-11-13
Form Type: 10-Q
Source: 0001102993-25-000187
Chunk: 3

Company: LIVEPERSON INC
Filing Date: 2025-11-13
Form: 10-Q
Item: Part I, Item 2
Chunk 3
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-related expenses of $5.0 million due to attrition from prior periods and a decrease in business services and outsourced contracted labor of $4.7 million, partially offset by an increase in software and hosting expenses of $2.7 million.

39

Sales and Marketing 

Sales and marketing expenses consist of compensation and related expenses for sales and marketing personnel, as well as advertising, marketing events, public relations, trade show exhibit expenses and allocated occupancy costs and related overhead. 

Three Months Ended September 30,Nine Months Ended September 30,20252024$  Change% Change20252024$ Change% Change(Dollars in thousands)(Dollars in thousands)Sales and marketing$18,235$22,093$(3,858)(17)%$61,608$77,056$(15,448)(20)%Percentage of total revenue30 %30 %33 %32 %Headcount (at period end)150 249(40)%150249(40)%

Sales and marketing expenses decreased by 17% to $18.2 million for the three months ended September 30, 2025 from $22.1 million for the comparable period in 2024. This decrease was primarily attributable to a decrease in salary and employee-related expenses of $2.9 million due to attrition from prior periods, a decrease in marketing expenses of $0.6 million, and a decrease in software and hosting expenses of $0.5 million.

Sales and marketing expenses decreased by 20% to $61.6 million for the nine months ended September 30, 2025 from $77.1 million for the comparable period in 2024. This decrease was primarily attributable to a decrease in salary and employee-related expenses of $8.3 million due to attrition from prior periods, a decrease in software and hosting expenses of $2.4 million, a decrease in marketing expenses of $2.4 million, and a decrease in business services and outsourced contracted labor of $2.3 million.

General and Administrative 

Our general and administrative expenses consist of compensation and related expenses for executive, accounting, legal, human resources and administrative personnel, professional fees and other general corporate expenses. 

Three Months Ended September 30,Nine Months Ended September 30,20252024$ Change% Change20252024$ Change% Change(Dollars in thousands)(Dollars in thousands)General and administrative$10,966$17,662$(6,696)(38)%$