Company: PERI
Filing Date: 2025-03-25
Form Type: 20-F
Source: 0001178913-25-001021
Chunk: 163

Company: Perion Network Ltd.
Filing Date: 2025-03-25
Form: 20-F
Item: Item 18
Chunk 163
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 may be impaired. Any excess of the carrying amount of the reporting unit over its fair value is recognized as an impairment loss, and the carrying value of goodwill is written down to fair value. There were no impairment losses to goodwill during the periods presented.  
Refer to Note 8 for further information.

  Business combinations
 
The Company accounted for business combination in accordance with ASC 805, Business Combinations (“ASC 805”). ASC 805 requires recognition of assets acquired, liabilities assumed, and any non-controlling interest at the acquisition date, measured at their fair values as of that date. Any excess of the fair value of net assets acquired over purchase price is allocated to goodwill. During the measurement period, not to exceed one year from the date of acquisition, the Company may record adjustments to the assets acquired and liabilities assumed, with a corresponding offset to goodwill only for adjustments resulting from facts and circumstances that existed as of the acquisition date. After the measurement period, any subsequent adjustments are reflected in the consolidated statements of income.
 
Acquisition related costs are expensed to the statement of income in the period incurred.

  F - 15

PERION NETWORK LTD. AND ITS SUBSIDIARIES
 NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
 U.S. dollars in thousands (except share and per share data)
 
NOTE 2:  SIGNIFICANT ACCOUNTING POLICIES (Cont.)
 
  Revenue recognition
 
The Company applies the provisions of ASC 606, Revenue from Contracts with Customers.
 
The Company applies the practical expedient for incremental costs of obtaining contracts when the amortization period is less than one year.
 
The Company generates revenue primarily from two major sources:
 
Advertising Solutions Revenue - The company generates revenue from Advertising Solutions by delivering high-impact and standard ad formats across different channels including standard and high-impact display, social, CTV, digital audio and DOOH. In addition, the Company also generates revenue by delivering Web Publishers and DOOH Media Owners Solutions, such as Ad Server, SSP and Header Bidder. The company’s diverse, technology-focused multi-channel set of solutions is designed to drive consumer engagement and high ROI for advertisers through high-impact ad formats. The company’s solutions also include a content monetization platform that provides publishers with monetization tools across different channels, and a social platform that supports campaign management and media buying capabilities across all major social channels.
 
Search Advertising Revenue - The company generates Search Advertising revenue from service agreements with search partners. Search Advertising revenue is generated primarily from monthly transaction volume