Company: CNCKW
Filing Date: 2025-03-27
Form Type: F-1/A
Source: 0001013762-25-003470
Chunk: 128

Company: Coincheck Group N.V.
Filing Date: 2025-03-27
Form: F-1/A
Chunk 128
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The table above provides our total MCC, CPA, and customer payback for the periods from April 2019 to December 2024. The left bar for each quarter details our total marketing costs, whereas the right bar for each quarter details our customer payback amount for 24months, including the month in which each customer completed the KYC process (and if 24months have not passed, from the month in which each customer completed the KYC process to the end of December 2024), for the cohort of customers that were acquired within the quarter. The line above each set of bars provides our CPA for each given quarter. This number is derived by taking the MCC in a given period and dividing it by the total incremental customers that completed our KYC process in that respective quarter. (2)MCC and revenue in the table above also include items that are recognized as deductions from sales for accounting purposes. 78 (3)For example, for the three months ended June 2021, our total MCC was ¥1,441 million, which equated to approximately ¥9,579 in CPA for each customer that completed our KYC process in that quarter. This total MCC of ¥1,441 million should be viewed in context of the revenue generated from the month each customer completed our KYC process for that cohort of customers acquired during the three months ended June 2021, which is ¥3,523 million for those customers through to the 24 months from, and including, the month in which each customer completes the KYC process (and if 24 months have not passed, from the month in which each customer completed the KYC process to the end of December 2024). The left bar is static as that represents the total amount of marketing costs that were incurred during the three months ended June 2021. The right bar represents the total of cumulative revenue generated from for the 24 months from, and including, the month each customer completed the KYC process (and if 24 months have not passed, represents the cumulative revenue from the month each customer completed the KYC process to the end of December 2024) for the cohort of customers acquired during the three months ended June 2022. The gray portion of the stacked bar represents revenue generated in the first to third month for each customer post -acquisition, the light blue represents revenue generated in the fourth to sixth month for each customer post -acquisition, the purple represents revenue generated in the seventh to ninth month for each customer post -acquisition,