Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 378

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 378
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 annual growth rate (CAGR) of 3.1% from 2025 to 2029, driven by three key factors:

1.

Digital transformation — The rise of online grocery platforms is changing how consumers purchase food.

2.

Health-conscious consumption — Increasing demand for organic and sustainable food products is shaping import trends.

3.

Cross-border trade opportunities — Hong Kong’s low import tariffs and strong logistics network provide a gateway for food distribution to Mainland China and Southeast Asia.

Despite its growth potential, the industry faces several challenges. Price pressures remain a concern, with importers and wholesalers adjusting prices due to fluctuations in raw material costs, trade regulations, and transportation expenses. Additionally, businesses must navigate supply chain risks, including logistics disruptions, port congestion, and changing regulatory requirements.

Overall, success in the Hong Kong food products industry depends on our ability to maintain robust supplier relationships, leverage technology for operational efficiency, and adapt quickly to changing market demands, particularly as consumer trends continue to evolve in favor of health-conscious and sustainably sourced food options.

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TABLE OF CONTENTS

#### IV.

#### Technology and E-commerce Services
This segment encompasses Btab’s technology platforms and e-commerce services, which are foundational to the company’s operations. Although no material revenue has been directly generated from online marketing services, e-commerce management services, or technology services in 2025 and 2024, these platforms such as https://btabdomains.com, https://propterest.com.au, https://www.btabads.com, and https://socialsocial.social, play a critical enabling role for the group. The development of our e-commerce network is primarily conducted by our affiliate company, Btab Group Inc. Our e-commerce technology is expected to streamline operations and improve efficiency, supporting our plans for geographic expansion into new international markets as a global e-commerce company.

#### a.

#### Products and Customers
Btab has technology platforms that support its business operations, improving efficiency, scalability, and engagement across multiple segments. These platforms are utilized by both affiliated companies within the Btab Group and external users under a freemium model, enabling business operations across all segments. As part of its strategic growth plan, Btab is working to enhance these platforms with advanced technology, including artificial intelligence (AI), to support operational improvements and transition towards monetized models.

Btab Marketplaces:

Btab facilitates transactions between suppliers and resellers through its network of marketplaces. These platforms provide the necessary infrastructure for product distribution, inventory management, and business scalability