Company: KYIV
Filing Date: 2025-03-31
Form Type: DRS
Source: 0001213900-25-026261
Chunk: 272

Company: Kyivstar Group Ltd.
Filing Date: 2025-03-31
Form: DRS
Chunk 272
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 data -driveninsights to personalize offerings, improve engagement and minimize churn. Expand digital services offerings We are focused on sustaining market leadership and expanding market share by enhancing our digital offerings. A key component of this strategy is driving digital revenue growth through strategic acquisitions and the development of additional digital products, allowing us to cross -sellour offerings to existing customers. We are particularly focused on M&A in industries such as broadband, fiber optics, online healthcare, cloud technologies and ride -hailing, which are complementary to our growth trajectory. We are drawn to companies with an entrepreneurial spirit that aligns with our strategic vision for growth and innovation. For example, in March 2025, we announced our acquisition of Uklon, a leading ride -hailingand delivery platform in Ukraine. Uklon operates in 28 cities across Ukraine and unites more than 100,000 driver -partnerson the platform. The company facilitated over 100 million rides and more than three million deliveries in the year ended December 31, 2024. This strategic acquisition marks our expansion into a new area of digital consumer services in line with our digital operator strategy. See “— Recent Developments.” We are actively engaged in exploring opportunities within the Ukrainian market, focusing on businesses that hold leading market positions, are profitable, self -sustainingand present significant cross -sellingopportunities. For example, within our mobile segment, we are focused on vertical acquisitions of key suppliers to strengthen our supply chain and enhance operational efficiencies. We are also exploring investments that align with and expand our existing digital ecosystem, such as scaling our cloud infrastructure or introducing new digital services, including e -mobilitysolutions. Further, by enhancing our multiplay penetration, we aim to leverage our existing customer base and continue to drive growth in ARPU. In addition to acquisitions, we are committed to growing our digital offerings organically. This includes building AI and Generative AI solutions to expand our professional services. Further, we aim to scale our managed security provider practice by integrating Fortinet’s cybersecurity solutions with our telecommunications service bundles, providing customers with comprehensive, all -in -onesecurity and connectivity solutions. We have also launched a digital and channels transformation initiative designed to enhance our B2C digital ecosystem, achieve self -serviceexcellence and establish digital as a primary sales channel. This transformation also includes the development of agent products and the expansion of our B2B digital ecosystem, ensuring a comprehensive approach to digital engagement. Through these strategic initiatives, we aim to not only sustain our