Company: FEBO
Filing Date: 2025-05-14
Form Type: 20-F
Source: 0001641172-25-010075
Chunk: 64

Company: Fenbo Holdings Ltd
Filing Date: 2025-05-14
Form: 20-F
Item: Item 4
Chunk 64
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 through e-commerce
platforms is supported by the availability of various products, low costs, marketing strategies and increased dependence on social media.
E-commerce sites and applications have advanced their online platforms to offer a better user experience, thereby attracting consumers
toward buying products online. Consumers can now choose from different brands and products of beauty appliances on online applications
with categorization between quality, features, price, reviews, popularity, and others. As personal appliances have ergonomic designs and
smaller sizes, they can be shipped easily locally as well as internationally. In addition, various private labels and brands have recently
emerged which only offer products online, thereby reducing the expenditure on construction of showrooms or by other distribution channels.

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Another factor driving the importance
of online sales platforms is the growing influence of social media, especially within the millennial and Gen-Z consumer population. YouTube,
Instagram, Facebook, Twitter, and other social media platforms are filled with influencers, which are paid by brands to promote their
products to the viewers. This is further backed up by various bloggers and online magazines which provide fresh (frequently upgraded)
lists of best brands or best personal care products to get more consumer attraction. Such trends have helped in the promotion of recently
launched products such as at-home laser hair removal appliances, among many others. For instance, the online site of the Cosmopolitan
Magazine, which is a trusted source for many consumers globally, has a special blog for 19 best at-home laser hair removal devices. Such
marketing strategies and availability of numerous personal care products on online and e-commerce platforms have driven the growth of
the household beauty appliances market.

Impact of COVID-19 on the
Market. The post-COVID-19 era has provided a big opportunity for the household beauty appliances industry. As people are
spending more time at home, the overall expenditure on comfort goods and personal care products has grown significantly. Various countries
imposed lockdowns with the outbreak of the first COVID-19 infection wave. The high severity of COVID-19 cases led to strict impositions
of full-scale lockdowns and regulations on movement. As more people were stuck at home and working remotely, the online sales for consumer
products, home improvement goods, and others saw rapid growth during 2020 and 2021. Beauty salons, hair salons, spas, and other places
were closed down as per local government rules and regulations in 2020 due to the risk of infection within the customers.

This