Company: PRSU
Filing Date: 2025-04-09
Form Type: DEF 14A
Source: 0000950170-25-052380
Chunk: 22

Company: Pursuit Attractions & Hospitality, Inc.
Filing Date: 2025-04-09
Form: DEF 14A
Chunk 22
---
 inspiring experiences. From world-class attractions, distinctive hotels, and engaging tours in stunning national parks and renowned global travel locations, our elevated attraction and hospitality experiences enable visitors to discover and connect with these iconic destinations. With a strategic direction to build an expanding portfolio of extraordinary experiences, we remain focused on refreshing, improving, and growing our collection in outstanding places around the globe. On December 31, 2024, we completed the divestiture of GES to transform into a standalone attractions and hospitality company with a singular focus on delivering unforgettable experiences in iconic destinations. We changed our corporate name from Viad (“Legacy Viad”) to Pursuit Attractions and Hospitality, Inc. and began trading under a new NYSE common stock ticker, PRSU, on January 2, 2025. With both the Legacy Pursuit Segment (as defined below) and GES performing at high levels, 2024 was an optimal time to separate the two businesses and create a standalone publicly traded Pursuit with a singular strategic focus and strong balance sheet optimized to accelerate our Refresh, Build, Buy growth strategy.

| ​ | Pursuit 2025 PROXY STATEMENT  |  33​ |

COMPENSATION DISCUSSION AND ANALYSIS

Prior to the sale of GES, Legacy Viad operated through three reportable business segments: Pursuit (for purposes of this CD&A and in light of the Company’s name change in connection with the Transaction, this historical business segment is referred to as the “Legacy Pursuit Segment”), Spiro, and GES Exhibitions. Spiro and GES Exhibitions comprised the GES business.

The Legacy Pursuit Segment comprises a collection of inspiring and unforgettable travel experiences in iconic destinations that include sightseeing attractions, distinctive hotels and lodges, and integrated food and beverage, retail, sightseeing, and ground transportation services.

Spiro is an experiential marketing agency that partners with leading brands around the world to manage and elevate their global experiential marketing activities.

GES Exhibitions is a global exhibition services company that partners with leading exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows.

During 2024, the Legacy Pursuit Segment delivered solid financial performance and strategic execution, including opening a new world-class Flyover attraction and expanding the experience at Sky Lagoon, completing three strategic tuck-in acquisitions, and responding to the Jasper wildfire. Despite the wildfire impact, which resulted in temporary closures of Jasper National Park and our businesses within the park, the Legacy