Company: CCHH
Filing Date: 2025-08-07
Form Type: DRS/A
Source: 0001213900-25-072802
Chunk: 99

Company: CCH Holdings Ltd
Filing Date: 2025-08-07
Form: DRS/A
Chunk 99
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 submitting trademark applications not only in Malaysia but also in other jurisdictions that we currently operate in or may do so in the future. As of the date of this prospectus, we have registered trademarks in relation to our brands in multiple jurisdictions. 71

The following table illustrates the trademarks we have registered and their details:

| Registered Trademark |                   | Jurisdiction 
 Malaysia     |     | Expiry Date      
 October 10, 2030 |
|:---------------------|:------------------|:-------------|:----|:-----------------|
| Indonesia            | July 14, 2032     |              |     |                  |
| Singapore            | September 2, 2032 |              |     |                  |
|                      |                   | Malaysia     |     | May 7, 2034      |
|                      |                   | Malaysia     |     | May 7, 2034      |
|                      |                   | Malaysia     |     | January 2, 2034  |
|                      |                   | Malaysia     |     | July 12, 2032    |
|                      |                   | Malaysia     |     | April 18, 2033   |

Competition The specialty hotpot industry in Malaysia is highly competitive, with over 800 restaurants operated by both domestic and international industry players and the top five brands account for approximately 41.7% of the market share in terms of revenues. Our competitors mainly include restaurant chain operator in Malaysia and internationally. We believe that the principal competitive factors in the specialty hotpot market include the following: •quality of food and services; •brand awareness; •value for money; •location; •restaurant ambiance; •innovativeness; •operational efficiency; and •well -trainedemployees. We believe that we are well -positionedto effectively compete on the basis of the factors listed above. In addition, we leverage a combination of active presence on social media platforms, including Facebook, Instagram and YouTube, and a loyalty program to attract new customers and encourage repeated visits. Overall, our marketing strategies

72

have proven effective in building brand awareness, gaining market share, and fostering customer engagement and loyalty. We are confident that our approach surpasses that of our competitors, enabling us to excel in the industry and maintain a strong market position. We believe we are well -positionedto compete effectively against both existing and new competitors. However, our competitors may have longer operating histories, greater brand recognition, more resources, better supplier relationships, and larger customer bases