Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 133

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 133
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 mobile marketing or advertising or are unfamiliar with our current services or platform. Further,
many of our customers typically require input from one or more internal levels of approval. As a result, during our sales effort, we
must identify multiple people involved in the purchasing decision and devote a sufficient amount of time to presenting our products and
services to those individuals. The complexity of our services often requires us to spend substantial time and effort assisting potential
customers in evaluating our products and services including providing demonstrations and benchmarking against other available technologies.
We expect that our sales process will become less burdensome as our products and services become more widely known and used. However,
if this change does not occur, we will not be able to expand our sales effort as quickly as anticipated and our sales will be adversely
affected.

We
may not be able to enhance our platform to keep pace with technological and market developments, or to remain competitive against potential
new entrants in our markets. The market for mobile marketing and advertising services is emerging and is characterized by rapid
technological change, evolving industry standards, frequent new product introductions and short product life cycles. Our current platform
and services may not in the future be acceptable to marketers and advertisers. To keep pace with technological developments, satisfy
increasing customer requirements and achieve acceptance of our marketing and advertising campaigns, we will need to enhance our current
mobile marketing solutions and continue to develop and introduce on a timely basis new, innovative mobile marketing services offering
compatibility, enhanced features and functionality on a timely basis at competitive prices. Our inability, for technological or other
reasons, to enhance, develop, introduce and deliver compelling mobile marketing services in a timely manner, or at all, in response to
changing market conditions, technologies or customer expectations could have a material adverse effect on our operating results or could
result in our mobile marketing services platform becoming obsolete. Our ability to compete successfully will depend in large measure
on our ability to maintain a technically skilled development and engineering staff and to adapt to technological changes and advances
in the industry, including providing for the continued compatibility of our mobile marketing services platform with evolving industry
standards and protocols. In addition, as we believe the mobile marketing market is likely to grow substantially, other companies which
are larger and have significantly more capital to invest than us may emerge as competitors. For example, in August of 2019 Attentive
Mobile raised $40M in private venture financing. Similarly, in November of 2019, Punchh raised $40M in