Company: KHC
Filing Date: 2025-03-28
Form Type: DEF 14A
Source: 0001308179-25-000266
Chunk: 37

Company: Kraft Heinz Co
Filing Date: 2025-03-28
Form: DEF 14A
Chunk 37
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, annualized and continuously compounded. The grant date fair value        
 of PSUs is amortized to expense on a straight-line basis over the requisite service period for each separately vesting portion    
 of the awards. We adjust the expense based on the likelihood of future achievement of performance metrics.                        |

| (5) | Based on an initial fixed                                                      
 investment of $100 on December 26, 2020, the last day of our 2020 fiscal year. |

| (6) | Represents the S&P Consumer Staples Food                                                                                    
 and Soft Drink Products, which we consider to be our peer group under Regulation S-K Item 201(e), as presented in our 2024  
 Annual Report. Based on an initial fixed investment of $100 on December 26, 2020, the last day of our 2020 fiscal year. TSR 
 is weighted according to each peer company’s stock market capitalization at the beginning of each period for which a        
 return is indicated.                                                                                                        |

| (7) | The dollar amounts reported represent the amount                                       
 of net income reflected in the Company’s financial statements for the applicable year. |

| (8) | Our Company selected measure changed from PBP                                                                                      
 EBITDA to Adjusted Operating Income. This adjustment was made due to the change in our financial multiplier from one metric        
 to three. PBP EBITDA is no longer a financial metric included in our incentive plans for 2024, therefore we selected Adjusted      
 Operating Income which translates to our highest weighted PBP financial measure, PBP Adjusted Operating Income. Our 2024 financial 
 metrics are defined above under —Compensation Discussion and Analysis —2024 Executive Compensation Program—Annual                  
 Cash-Based Performance Bonus Plan (PBP)—Financial Measure.                                                                         |

| 2025 Proxy Statement | 87 |

| Company  
 Overview |     | Voting  
 Roadmap |     | Stockholder 
 Engagement  |     | Our   
 Board |     | Governance |     | Director     
 Compensation |     | Beneficial 
 Ownership  |     | Executive    
 Compensation |     | Audit   
 Matters |     | Stockholder 
 Proposals   |     | Other       
 Information |     | Appendix A. 
 Non-GAAP    |

<div align='center'>LIST OF FINANCIAL PERFORMANCE MEASURES</div>

<div align='center'>The following represent the most important metrics we used to determine CAP for 2024, as further detailed in the Compensation Discussion and Analysisin this Proxy Statement:</div>

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