Company: BLNE
Filing Date: 2025-01-17
Form Type: PRE 14A
Source: 0001493152-25-002779
Chunk: 84

Company: Beeline Holdings, Inc.
Filing Date: 2025-01-17
Form: PRE 14A
Chunk 84
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 value propositions, the marketing team strengthens customer relationships. Simultaneously, its ongoing focus on improvements to the customer experience make Beeline’s offerings more accessible and user-friendly, adding value at every stage of the customer journey. The Beeline marketing team operates within four primary pillars: Acquisition, Marketing Data, Marketing Communications, and Product - each contributing uniquely to its overall growth strategy. An overview of these pillars is included below.

| ● | Acquisition:                                                                                                                             
 As Beeline’s 2024 lead generation reflects, it relies heavily on Google and one other online source for leads. To further its            
 growth, Beeline may need to reduce this dependency and seek other material lead sources. Acquisition efforts are focused on managing     
 advertising budgets efficiently, allocating resources strategically, and meticulously tracking return on ad spending. This approach      
 is designed to maximize returns across various campaigns, ensuring that investments in new customers yield measurable outcomes.          |
| ● | Marketing                                                                                                                                
 data: Marketing data is the heart of Beeline’s decision-making process. Regular performance reviews provide insights into advertising    
 effectiveness, while advanced reporting and analytic tools generate actionable insights that guide the team’s strategies. By             
 applying sophisticated attribution models, Beeline fosters accurate tracking and analysis of the customer journey, which helps optimize  
 budget allocation. Predictive forecasting models assist Beeline in anticipating long-term customer value, allowing it to invest more     
 effectively. Additionally, Beeline gathers competitive intelligence to stay informed about industry trends, positioning it strategically 
 in a dynamic market.                                                                                                                     |
| ● | Marketing                                                                                                                                
 communications: Beeline deploys automated, periodic emails, sometimes referred to as “drip” campaigns, to nurture potential              
 leads and encourage conversions. It also leverages targeted auto-communications to increase engagement and conversion rates at key       
 points in the customer lifecycle. Social media management allows Beeline to maintain a strong, visible presence across platforms,        
 while AI-driven content generation supports scalable, relevant messaging. Each of these efforts contributes to building a compelling     
 value proposition, strengthening Beeline’s brand identity, and establishing trust with current and potential customers. Additionally,    
 special promotions and offers incentivize new customers and retain existing ones, making the brand more competitive.                     |

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| ● | Product:                                                                                                                            
 This focuses on optimizing the customer experience through conversion rate improvements, user experience enhancements, and tailored 
 landing pages that resonate with different customer segments. Beeline’s ongoing product testing ensures that updates are in         
 line with customer needs, while AI-powered solutions are being developed to provide