Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 650

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 7
Chunk 650
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You
should read the following discussion along with our financial statements and the related notes included elsewhere in this Annual Report
on Form 10-K. The following discussion contains forward-looking statements that are subject to risks, uncertainties and assumptions,
including those discussed under “Risk Factors.” Our actual results, performance and achievements may differ materially from
those expressed in, or implied by, these forward-looking statements.

Overview

We are an omnichannel e-commerce platform and provider of AI-driven SaaS
measurement solutions and our recently acquired subsidiaries, Naiz Fit, which provides SaaS technology solutions that solve size and fit
issues and AI solutions for smarter design through data driven decisions for fashion ecommerce companies, and Orgad, an online retailer
operating in the global markets. To date, we have generated almost all our revenue as a third-party seller on Amazon. Our advanced software
and solutions assists us in supply chain, identifying products that can drive growth and provides a user-friendly experience and best
customer service.

We are currently focused on driving the commercialization of the Naiz Fit
technology which, enables shoppers to generate highly accurate measurements of their body to find the accurate fitting apparel by using
our Naiz Fit Widget, a simple questionnaire which uses a database collected over the years and allows buyers to know what size to pick
when buying online, reducing returns and increasing conversion rates of sellers.

Naiz Fit syncs the user’s measurement data to a sizing model generated
with our proprietary Garment Modelling technology for each item sold on the ecommerce, and only presents items for purchase that match
their measurements to ensure a correct fit.

We are positioning ourselves as a consolidator of sizing solutions and
new digital experience due to new developments for the fashion industry needs. Our other product offerings include First Look Smart Mirror
for physical stores and Smart Catalog to empower brand design teams, which are designed to increase end consumer satisfaction, contributing
to a sustainable world and reduce operation costs. We also recently launched True Feedback, a Go-To-market solution that extracts data
from our Naiz Community mystery shoppers to fine-tune the customer experience offered to fashion buyers, both online and offline.

Orgad
Acquisition

On
February 7, 2022, My Size Israel 2014 Ltd, or My Size Israel, entered into a Share Purchase Agreement, or the Orgad Agreement, with Amar
Guy Shalom and Elad Bretfeld, or the Orgad Sellers, pursuant to which the Orgad Sellers agreed to sell to My Size Israel all of the