Company: ASAN
Filing Date: 2025-03-18
Form Type: 10-K
Source: 0001477720-25-000045
Chunk: 19

Company: Asana, Inc.
Filing Date: 2025-03-18
Form: 10-K
Item: Item 1
Chunk 19
---
 in size, from large and diversified with significant spending resources to smaller companies. Our competition addresses the work management, project portfolio management, goal management, and workflow management categories, including, but not limited to, solutions around collaboration, communication, and coordination. 

Our competitors fall into the following groups: companies specifically offering work management solutions; companies offering productivity suites; and companies specializing in vertical, department-specific solutions.

We believe we compete favorably based on the following competitive factors:

•The Asana Work Graph®, our unique and differentiated data model;

•ease of use, performance, price, and reliability of solutions, including AI-powered features;

•critical structure, security, and observability that makes AI governable at scale;

•adaptability to a broad range of use cases;

•features and functionality of platform capabilities;

•customer service and support efforts;

•scalability and security;

•our Work Innovation lab, a research and thought leadership platform, generates proprietary insights and research that executives and organizations utilize in strategic decision-making;

•brand strength; and

•our ability to create easy to use integrations for, and robust, effective partnerships with, other larger enterprise software solutions and tools.

Intellectual Property

Our intellectual property is an important aspect of our business. To establish and protect our proprietary rights, we rely upon a combination of patent, copyright, trade secret, and trademark laws, and contractual restrictions such as confidentiality agreements, licenses, and intellectual property assignment agreements. We maintain a policy requiring our employees, contractors, consultants, and other third parties to enter into confidentiality and proprietary rights agreements to control access to our proprietary information. These laws, procedures, and restrictions provide only limited protection, and any of our intellectual property rights may be challenged, invalidated, circumvented, infringed, or misappropriated. Furthermore, the laws of certain countries do not protect proprietary rights to the same extent as the laws of the United States, and we, therefore, may be unable to protect our proprietary technology in certain jurisdictions. Moreover, our platform incorporates software components licensed to the general public under open source software licenses. We obtain many components from software developed and released by contributors to independent open source components of our platform. Open source licenses grant licensees broad permissions to use, copy, modify, and redistribute certain parts of our service. As a result, open source development and licensing practices can limit the value of our software copyright assets. 

As of January 31, 2025, we had been granted 101 U.S. patents, had 75 U.S. patent