Company: FLDDW
Filing Date: 2025-04-11
Form Type: 424B3
Source: 0001213900-25-031004
Chunk: 155

Company: Fold Holdings, Inc.
Filing Date: 2025-04-11
Form: 424B3
Chunk 155
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 and built-to-scale platform as we continue to grow our business and customer base.

Marketing

Demand for bitcoin financial
services is accelerating as more participants enter the market. Despite this growth, there remains a significant gap in available solutions
with the exception of Fold.

Fold has capitalized on this
opportunity by marketing to and building a valuable customer base characterized by high credit scores, strong earning potential, and high
lifetime values. Fold has achieved this with customer acquisition costs of less than $10 per user compared to industry averages of over
$300 per customer for traditional financial service providers.

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Our customer acquisition strategy
relies primarily on paid and organic online advertising and social media. Fold also relies on television (streaming and linear), paid
search, organic web traffic, and email marketing. Referrals and spend incentives drive incremental acquisition and engagement. Our marketing
content is produced and edited by a lean, experienced, in-house team, well-versed in tailoring messages for our target segments.

Product marketing efforts are
aimed at increasing member engagement, through-funnel conversion, and retention at a low cost. Our customer acquisition channels combine
a mix of online and offline, as well as paid and unpaid, channels. They include marketing affiliates, sponsorships, radio, direct mail,
organic web traffic, email marketing, and online advertising, among others.

Our primary strategic growth
initiatives are as follows:

| (1) | Continue Fundamental Execution |

We remain focused on enhancing our bitcoin
financial services platform by continuing to invest in product development, sales, and marketing. We believe these efforts are key to
expanding our user base and strengthening our partnerships. We also aim to optimize customer lifetime value (“LTV”) through
new products and features, enhanced retention strategies, and optimized pricing models. We expect our scalable platform, built through
strategic investments, to continue to deliver operational leverage as we grow.

| (2) | Proven Acquisition Channels |

Fold’s growth to date has been predominantly
fueled by organic word of mouth, partner co-marketing, and active social engagement which have contributed to low customer acquisition
costs (“CAC”). We believe these channels will continue to play a critical role in sustaining our growth trajectory. To further
accelerate expansion, we plan to increase investments in paid marketing and affiliate opportunities, with the objective of maintaining
low CAC while enhancing the LTV per user.

| (3) | Expand Relationship with Existing and New Rewards Partners |