Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 451

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1
Chunk 451
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 in early December
2022. In addition, in July 2023, the PRC government fully opened its border to foreigners without requirements of quarantine or application
for a health code upon arrival in the PRC. Although respiratory illness, especially among children, surged in China and some parts of
the world in November 2023, this is a treatable disease and is containable according to the medical experts in China.

The
Company continues to focus its business on its online platform, King Eagle Mall, and to promote its own brand of consumer health care
and health related household products on its new online platform, Kun Zhi Jian, which was introduced and implemented in October 2022
to mitigate the adverse impacts of COVID-19. In November 2023, the Company also launched Kun Zhi Jian Mini Program to expand its customer
services and preventive health care products.

Strategic
Relationships to Provide Comprehensive Health Services

Preventive
health care focuses upon the relationship between genetics, environment, physiology, psychology, and lifestyle to assist in addressing
health and disease. Physical examinations assist in providing personalized solutions to eliminate the cause of disease and to treat and
regulate functional changes, so as to help patients overcome disease and lead healthier lives. Leveraged with health care expertise and
technology from local health service providers, we explored potential strategic relations with health service providers to offer our
members and customers integrated health conditioning, tracking management, high-level, personalized, and convenient health care, testing,
consulting, and nutritional advisory services, based on customer profile data in the King Eagle Mall and the Kun Zhi Jian Mini Program.

30

Sales
and Marketing

We
will and do engage in a variety of marketing activities intended to drive user traffic to our mobile application and our new online platform
and to give us the opportunity to introduce our products and services to prospective members. For our online mobile application, King
Eagle Mall, we (i) pay various mobile app channels to broadcast our apps to raise awareness of our products and increase their ranking
to attract new users; (ii) engage in self-promoting on social media; (iii) advertise our products via our cooperative public platforms;
(iv) organize off-line experience events and activities; (v) enter into business alliances with various well-known regional and global
health care product business partners and prestigious health organizations; (vi) intend to provide health education on our official website:
www.kp-china.com; and (vii) engage agents to promote our