Company: LRHC
Filing Date: 2025-09-25
Form Type: S-1
Source: 0001213900-25-091637
Chunk: 20

Company: La Rosa Holdings Corp.
Filing Date: 2025-09-25
Form: S-1
Chunk 20
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 brokers, franchisees, and consumers. We have multiple revenue streams, with the majority of our revenue
derived from commissions paid by consumers who transact business with our and our franchisee’s agents, royalties paid by our franchisees,
dues and technology fees paid by our sales agents, our franchisees and our franchisees’ agents. Our major revenue streams come from
such sources as: (i) residential real estate brokerage revenue, (ii) revenue from our property management services, (iii) franchise royalty
fees, (iv) fees from the sale or renewal of franchises and other franchise revenue, (v) coaching, training and assistance fees, (vi) brokerage
revenue generated transactionally on commercial real estate, (vii) title services revenue, (viii) fees from our events and forums, and
(ix) advanced commissions fees.

Our Competition

The real estate brokerage business is highly competitive.
We primarily compete against other independent real estate brokerage agencies in our local markets as well as the international and national
real estate brokerage franchisors seeking to grow their franchise system. We compete against other brokerages to attract transactional
clients based on our personalized service with experienced brokers who know the local market, the number and quality of listings, our
brand and reputation and our marketing efforts. We also compete to attract real estate professionals based on our brand and reputation,
the quality of our training and coaching, our marketing efforts, our generous 100% commission “split” for experienced brokers
and our technology tools that make the brokers more efficient and productive.

Our largest national franchise competitors in
the U.S. include RE/MAX, Realogy Holdings Corp. (which operates several brands including Century 21 and Coldwell Banker), Fathom Holdings
Inc., and eXp World Holdings Inc. We believe that competition in the real estate brokerage franchise business is based principally upon
the reputational strength of the brand, the quality of the services offered to franchisees, and the amount of franchise-related fees to
be paid by franchisees.

We also face competition from internet-based real
estate brokers, including Realtor.com, Fathom Holdings Inc., Redfin.com, and Zillow.com, brokers offering deeply discounted commissions
like Simple Showing Holdings, Inc., Houwzer LLC and Real Estate Exchange, Inc. (Rexhomes.com) and “flat fee” brokers such
as Homie Technology, Inc., Cottage Street Realty, LLC (FlatFeeGroup.com) and Trelora, Inc. These companies