Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 35

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 35
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 outcomes to measurable results, ensuring that incentives reflect both individual and company success. In designing the Corporate Bonus Plan for recommendation for Board approval, the Compensation Committee considers the following:

• Company performance objectives based on Board-approved annual targets, aligned with our long-term strategic objectives focused on sustainable growth.

• The use of threshold, target, and maximum bonus payout levels to strike the right balance between compensation incentives and risk tolerance.

With respect to fiscal year 2024, the Compensation Committee or Board, as appropriate, established target cash bonus amounts under the Corporate Bonus Plan for each NEO, as set forth in the table below. Such targets were determined based on a number of items, including the executive’s responsibilities, base salary, our projected financial performance, and a review of compensation data in our industry.

| Name             |     |         | 2024 Bonus Plan Target Cash Bonus Amount 
 ($)                                      |
| Shane Trigg      |     | 550,000 |                                          |
| Tim Eaton        |     | 116,000 |                                          |
| Matt Mazza       |     | 240,000 |                                          |
| Fay Sien Goon(1) |     | 450,000 |                                          |

(1) Ms. Goon received a prorated portion of her annual bonus in 2024 in the amount of $367,397 pursuant to the terms of the Transition and Separation Agreement she entered into with the Company. Please see the section below titled "Potential Payments Upon Termination or Change in Control" for further details regarding such agreement.

#### 312025 Proxy Statement
| Executive Compensation |

#### 2024 Performance Metrics and Payout Curves
Under the Company's incentive compensation framework, both the cash bonuses earned under the Corporate Bonus Plan and the shares of Class A Common Stock earned under the Long-Term Equity Incentive Plan are based entirely on the Company's performance relative to pre-established performance metrics. In 2024, the Compensation Committee and the Board selected the following performance metrics (the "2024 Performance Metrics"):

• Residential property manager units added to our platform in 2024 via a new contract or contract addendum, net of cancellations ("Booked Residential Units");

• 2024 annual GAAP consolidated revenue ("Revenue"); and

• Adjusted GAAP operating margin, defined as GAAP operating margin less non-recurring transactions such as lease remeasurements or impairments and executive departures ("Adjusted GAAP Operating Margin").

The 2024 Performance Metrics are weighted as follows:

• 40