Company: ASAN
Filing Date: 2025-03-18
Form Type: 10-K
Source: 0001477720-25-000045
Chunk: 12

Company: Asana, Inc.
Filing Date: 2025-03-18
Form: 10-K
Item: Item 1
Chunk 12
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ategic Planning and Portfolio Management: Leaders leverage Asana to prioritize initiatives, allocate resources across portfolios, and ensure strategic alignment from executive vision to day-to-day execution.

Our Solution

Asana brings users together on a single unified platform that provides clarity at every level of an organization for individuals, team leads, and executives. It enables organizations to align work to goals, coordinate cross-functional work, gain visibility into progress, automate workflows across departments, and scale work securely.

We offer two, complementary products within the Asana platform to meet the needs of diverse organizations. Our core work management product is available in a tiered, seat-based model – Personal, Starter, Advanced, Enterprise, and Enterprise+ – each providing increasing levels of functionality and control to support growing organizational complexity. In 2024, we launched Asana AI Studio, our dedicated AI product that augments the core platform with AI capabilities. This no-code builder operates on a consumption-based model and lets teams design custom AI agents and deploy them directly within their workflows, underscoring our vision to continually foster effective partnership between our users and AI.

The Asana platform maintains a robust API that enables developers to build apps on Asana and integrate efficiently with hundreds of third-party applications like Microsoft Teams, Slack, Jira, Salesforce, Google Workspace, Adobe Creative Cloud and many more. Integrations connect Asana with applications so that teams are able to coordinate work, no matter where it occurs. Apps built on Asana can use app components, which enables developers to display their own customized widgets, forms, and rules within Asana’s user interface, empowering teams to work more.

Powered by the Asana Work Graph, our platform captures the relationship between the work, (e.g., tasks, goals, ideas, agenda items), the information about that work, (e.g., custom fields, messages, files, dependencies, status), and the people doing the work (e.g., assignees, roles, teams, divisions). Asana provides interactive dynamic views—list, calendar, board, timeline, goals, portfolio, reports and more—so that teams can work together on the same underlying data in whatever way makes most sense to them. 

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Approach to AI

Our approach to AI centers on the concept that AI is no longer just a tool—it’s a teammate. Powered by our Work Graph, Asana AI comes alongside employees in the flow of their work, driving projects and strategic initiatives forward in three key ways:

•Advise teams where to focus by surfacing insights around potential risks