Company: JSDA
Filing Date: 2025-07-03
Form Type: S-1
Source: 0001641172-25-017818
Chunk: 81

Company: JONES SODA CO.
Filing Date: 2025-07-03
Form: S-1
Chunk 81
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 plan to continue investing in these events to strengthen the Jones Soda brand.

Brand and Product Development - Premium Soda Beverages

We recognize the importance of continually creating new beverages and enhancing existing products to meet evolving consumer tastes. Our Jones Cane Sugar Fountain program, which offers our sodas “on tap” at restaurants and grocery stores, is a key part of this strategy. We work with select fountain distributors to provide these innovative products to retail customers.

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Our focus is on developing innovative products that resonate with consumers, retailers, and distributors. We maintain open communication with our consumers via our website, blogs, and social media, as well as with our retail and distributor partners to stay current with industry trends.

The majority of our brand and product development occurs in-house, using the same process that launched the Jones Soda brand. This process includes:

| 1. | Market                                                                                                                  
 Evaluation: We assess industry segments to identify potential opportunities.                                            |
| 2. | Financial                                                                                                               
 Evaluation: We consider price sensitivity and the ability to meet margin requirements.                                  |
| 3. | Distributor                                                                                                             
 Evaluation: We analyze existing and potential distribution channels.                                                    |
| 4. | Production                                                                                                              
 Evaluation: We assess contract packing capacity, strategic production locations, and quality control.                   |
| 5. | Image                                                                                                                   
 and Design: Based on our evaluations, we develop brand concepts and work with flavor houses to test and choose flavors. |

Brand and Product Development– Mary Jones

The Mary Jones brand is inspired by the original Jones Soda flavors. We believe the popularity of Jones Soda has paved the way for growth in the Mary Jones line. Although we differentiate the two brands for safety and compliance reasons, we leverage the equity of the Jones Soda brand to support and market Mary Jones products. As the Mary Jones brand grows, we will continue to innovate and develop new products and flavors.

Competition

Premium Beverage Market Segment

The beverage industry is highly competitive. Our primary competitors include large soft drink manufacturers and regional premium beverage companies. Competition factors include brand image, distribution, price, product quality, and innovation.

We compete not only for consumer acceptance but also for shelf space and marketing focus with our distributors. While our products are premium offerings priced similarly or higher than competitors, we believe our quality sets us apart.

Although we believe that we will be able to continue to create competitive and relevant brands and products to satisfy consumers’ changing preferences, there can be no assurance that we will be able to do so or that