Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 88

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 88
---
 of key employees

and consultants of the Company and its subsidiaries, and directors of the Company, with the interests of the Company’s

shareholders by encouraging stock ownership; (b) provide long-term stock and rewards to those individuals who are in a

position to contribute to the long-term success and growth of the Company without encouraging participants to take

unnecessary and excessive risks; and (c) assist the Company in attracting and retaining exceptionally qualified employees,

consultants and directors upon whom, in large measure, the sustained progress, growth and profitability of the Company

depend. The Plan was approved by the Company’s Board of Directors (the “ Board ”) on January 28, 2025, subject to approval

by the Company’s shareholders, and, if approved by shareholders, the Plan shall become effective on April 29, 2025 (the

“ Effective Date ”).

1.2. Duration of the Plan . The Plan shall commence on the Effective Date and shall remain in effect, subject to the right of

the Committee to amend or terminate the Plan at any time pursuant to Section 11 hereof, until the earlier to occur of (a) the date

all Shares subject to the Plan shall have been purchased or acquired and the restrictions on all Restricted Stock Awards granted

under the Plan shall have lapsed, according to the Plan’s provisions, and (b) the tenth (10th) anniversary of the Effective Date.

The termination of the Plan shall not adversely affect any Awards outstanding on the date of such termination.

1.3. Types of Awards Under the Plan . Awards may be made under the Plan in the form of Options (including Non-

Qualified Stock Options and Incentive Stock Options), Stock Appreciation Rights, Restricted Stock Awards, Restricted Stock

Units, Substitute Awards, and Dividend Equivalent Units.

**Section 2.

Definitions**

As used in the Plan, in addition to terms elsewhere defined in the Plan, the following terms shall have the meanings set forth

below:

2.1. “ 2020 Plan ” means the Associated Banc-Corp 2020 Incentive Compensation Plan.

2.2. “ Available Shares ” means the aggregate number of Shares which may be delivered under the Plan pursuant to

Section 4.1.

2.3. “ Award ” means an Option (including a Non-Qualified Stock Option and an Incentive Stock Option), Stock

Appreciation Right, Restricted Stock Award, Restricted Stock Unit, Substitute Award, Share, or Dividend Equivalent