Company: TRUE
Filing Date: 2025-05-06
Form Type: 10-Q
Source: 0001327318-25-000016
Chunk: 371

Company: TrueCar, Inc.
Filing Date: 2025-05-06
Form: 10-Q
Item: Part I, Item 2
Chunk 371
---
million. In light of the termination of our partnership with USAA in 2020, the automobile inventory shortage that began in 2021, automotive tariffs and other risks described in this “Risk Factors” section, our revenue in the future may continue to be lower than it has been in past periods. In addition, our ability to grow our revenue is dependent on our ability to:

•successfully develop and roll out our TrueCar+ offering and other new product offerings;

•expand our dealer network in a geographically optimized manner, including increasing dealers in our network representing high-volume brands; 

•increase the number of transactions between our users and TrueCar Certified Dealers;

•increase dealer subscription rates, and manage dealer churn;

•grow the revenue we derive from car manufacturer incentive programs;

•increase the number of dealers subscribing to our other products;

63

•maintain and grow our affinity group marketing partner relationships and increase the productivity of our current affinity group marketing partners, and to replace the units generated by our former partnership with USAA; 

•increase the number of users of our products and services, and in particular the number of unique visitors to the TrueCar website and our TrueCar-branded mobile applications, including by improving our search-engine optimization; 

•enhance our consumer experience and increase the rate at which site visitors prospect with a TrueCar Certified Dealer and purchase from the prospected dealer;

•improve the quality of our existing products and services, and introduce high-quality new products and services;

•maintain our existing product offerings, including our Trade and Sell Your Car offerings following the termination of our commercial relationship with Accu-Trade; and  

•introduce third-party ancillary products and services, including by integrating acquired products and services into our business.

We may not successfully accomplish any of these objectives. We plan to continue our investment in future growth. Among other things, we expect to continue to expend substantial financial and other resources on:

•marketing and advertising; 

•dealer outreach and training;

•technology and product development, including the continuing development of TrueCar+, other new products and new features for existing products;

•strategic partnerships, investments and acquisitions; and 

•general administration, including legal, accounting and other compliance expenses related to being a public company.

We have a history of losses and we may not be profitable in the future.

We have not been profitable since inception. We had an accumulated deficit of $603.5 million at March 31, 2025. During the three months ended March