Company: CTTRF
Filing Date: 2025-04-30
Form Type: 20-F
Source: 0001292814-25-001765
Chunk: 96

Company: Controladora Vuela Compania de Aviacion, S.A.B. de C.V.
Filing Date: 2025-04-30
Form: 20-F
Item: Item 4
Chunk 96
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ink fields incoming calls from our customers
and provides them with information about our fares, schedules and availability. The agreement with Onelink expires in August 2025.

We have signed agreements with Navitaire LLC and Jeppessen
Systems AB, major suppliers of IT solutions in the global airline industry. Through these agreements we are provided with technology systems
that allow us to conduct our operations.

Pursuant to our agreement with Navitaire LLC, they provide
us with reservation services, revenue accounting services and operations management and recovery, as well as certain services related
thereto. This agreement expires in February 2028, unless it is terminated with prior notice subject to certain conditions. The foregoing
description of the terms of the agreement with Navitaire LLC is intended as a summary only and is qualified in its entirety by reference
to the copy filed as an exhibit to this annual report.

Marketing
and Advertising. Our marketing and advertising efforts include the use of the internet, television, radio and billboards.
We focus on direct consumer marketing in our targeted markets, by offering promotional fares and maintaining a strong presence in digital
media, such as Facebook, X (formerly Twitter), Google, Instagram, YouTube and TikTok. As of December 31, 2024, we had approximately 5.4
million fans on Facebook, 1.9 million followers on X (formerly Twitter), 619 thousand followers on Instagram, 55 thousand subscribers on YouTube and 233 thousand followers on
TikTok, which we primarily use for marketing, customer service and promotion.

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We
reach our customers directly by holding promotional events that build brand recognition. We also advertise on billboards, in venues that
our core consumers frequently attend, radio, television and shopping malls. We have internet promotions directed at current customers,
who can register on our website. In addition, we send emails with promotions and advertisement to approximately700 thousand e-mail
addresses on a weekly basis. We strive to have the highest marketing impact at the lowest cost.

Our marketing campaign“ Ponle tu apodo a un avión”is designed to connect with younger audiences through music and a fun dynamic. Participants had the chance to win a year of unlimited
flights and have their nickname displayed on a fuselage, creating relevant brand awareness among upcoming generations.

We also launched“ Atrévete a volar”which targets low-to-middle income travelers. Our efforts are focused on new channels and on educating individuals about the ease of