Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 38

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 38
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 segment.

One of
our competitive advantages is the credibility of the Bradesco brand, our amount of monthly contemplations, which reinforces the ability
to manage the groups and resources of the consortium clients, and our extensive distribution network, with the largest service network
throughout Brazil.

Investment Bank

The investment
bank market in Brazil is very competitive, involving the participation of national and international financial institutions. Among the
main players are Itaú BBA, BTG Pactual, Santander and other national and international institutions. Bradesco BBI has nonetheless
achieved significant success in this market, obtaining recognition from renowned international agencies that follow the sector globally.

Leasing

In general,
our main competitors in the Brazilian leasing market are Banco IBM, Santander Leasing and Daycoval Leasing. We currently enjoy certain
competitive advantages, as we have a larger service network than any of our private sector competitors.

Asset management

On December
31, 2024, the asset management industry in Brazil managed funds worth R$9.2 trillion in shareholders’ equity according to ANBIMA’s
investment funds management ranking. Bradesco Asset, which in July 2024, was incorporated into Bradesco, maintaining the governance and
functional structure, and the products and services, held a portion of R$781.2 billion or 8.5% of market share. We are one of the leading
institutions as measured by the number of investment fund quotaholders with 3.5 million. Our main competitors are BB DTVM and Itaú
Unibanco.

Insurance, pension plans and capitalization bonds

Insurance sector

According
to SUSEP/ANS, in 2024, we were market share leader of the Brazilian insurance market. Grupo Bradesco Seguros faces growing competition
from several domestic and multinational companies in all branches of this sector, which has changed in Brazil in recent years. In this
respect, the main competitive factors are price, financial stability, and recognition of the name and services provided by companies.
With respect to services, competition primarily involves the ability to serve the branches that market such services, including the claims
handling, automation level, and development of long-term customer relationship.

Our principal
competitors are SulAmérica, Porto, BB Seguridade, HDI and Tokio, which account for a combined total of approximately 35.8% of all
premiums generated in the market, as reported by SUSEP/ANS