Company: KNRX
Filing Date: 2025-01-15
Form Type: F-1/A
Source: 0001493152-25-002249
Chunk: 20

Company: KNOREX LTD.
Filing Date: 2025-01-15
Form: F-1/A
Chunk 20
---
 able to attract enough new customers
to continue to grow our business and revenue. If any of our major customers or a substantial portion of our business’s customers
decide to materially reduce or cease their use of our platform, it could have a material adverse effect on our business, financial condition,
and results of operations. Furthermore, we may not be able to replace in a timely manner, or at all, customers who decrease
or cease their usage of our platform with new customers that will use our platform to the same extent.

| 13 |

We are highly dependent on having continuous connectivity and access to advertising inventory, data, and certain technology services to provide our platform and services to customers. Any disruption, curtailment or termination to these resources can adversely impact our revenue and growth.

We depend on various media,
data, technology, software, products, and services from third parties or available as open source, including critical features
and functionality of our platform, API technology, payment processing, payroll, and other professional services. For example,
for location-based targeting, we use a combination of third-party data and geolocation services to serve advertisements relevant to their
geographic area. Identifying, negotiating, complying with and integrating with third-party terms and technology are complex, costly and
time-consuming matters.

We must maintain consistent access to advertising inventory, data and certain technology services. Our success depends on our ability to secure access to quality inventory on reasonable terms across a broad range of advertising networks, media, and platforms, including video, display, CTV/OTT, audio and mobile inventory. The amount, quality, and cost of inventory available to us may change at any time. A few inventory suppliers hold a significant portion of the programmatic inventory either generally or concentrated in a particular channel, such as audio and social media. In addition, we compete with companies with which we have business relationships. If our relationships with certain of our suppliers were to cease, or if the material terms of these relationships were to change unfavorably, our business would be adversely impacted.

Our relationships with suppliers of advertising inventory, data and certain technology services may not involve long-term contracts, which means there is no assurance of consistent access to high-quality inventory on favorable terms. This lack of guarantee poses a potential challenge to our ability to secure advertising inventory, data and technology on real-time advertising exchanges and find alternative sources with comparable consumer demographics and traffic patterns in a timely manner. Additionally, despite our and our suppliers’ efforts to prevent fraud and conduct quality assurance checks, there is a