Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 129

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 129
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    on this subject and suggested that more rigorous privacy regulation is appropriate, including regulation of non-personally identifiable
    information which could, with other information, be used to identify an individual. Within the EU, member state data protection authorities
    typically regard IP addresses as personal information, and legislation adopted recently in the EU requires consent for the placement
    of a cookie on a user device. In addition, EU data protection authorities are following with interest the FTC’s discussions
    regarding behavioral advertising and may follow suit by imposing additional privacy requirements for mobile advertising practices.

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    Marketing-Privacy
    Regulation. In addition, there are U.S. federal and state laws and EU member state and other country laws that govern SMS/MMS
    and telecommunications-based marketing, generally requiring senders to transmit messages (including those sent to mobile devices)
    only to recipients who have specifically consented to receiving such messages. U.S. federal, EU member state and other country laws
    also govern e-mail marketing, generally imposing an opt-out requirement for emails sent within an existing business relationship.

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    SMS/MMS
    and Location-Based Marketing Best Practices and Guidelines. We voluntarily comply with the guidelines of the Mobile Marketing
    Association, or MMA, a global association of 700 agencies, advertisers, mobile device manufacturers, wireless operators and service
    providers and others interested in the potential of marketing via the mobile channel. The MMA has published a code of conduct and
    best practices guidelines for use by those involved in mobile messaging activities. The guidelines were developed by a collaboration
    of the major carriers and they require adherence to them as a condition of service. We voluntarily comply with the MMA code of conduct,
    which generally require notice and user consent for delivery of location-based services. In addition, the Cellular Telephone Industry
    Association, or CTIA, has developed Best Practices and Guidelines to promote and protect user privacy regarding location-based services.

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    TCPA.
    The United States Telephone Consumer Protection Act, or TCPA, prohibits unsolicited voice and text calls to cell phones through
    the use of an automatic telephone-dialing system (“ATDS”) unless the recipient has given prior consent. The statute also
    prohibits companies from initiating telephone solicitations to individuals on the national Do-Not-Call list, and restricts the hours
    when such messages may be sent. Violations of the TCPA can result in statutory damages of $500 per violation (i.e., for