Company: KYIV
Filing Date: 2025-12-09
Form Type: F-1/A
Source: 0001213900-25-119722
Chunk: 166

Company: Kyivstar Group Ltd.
Filing Date: 2025-12-09
Form: F-1/A
Chunk 166
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2024 across our mobile OTT app, our web portal and our call centers. The platform offers device remote support service for smartphones, laptops and personal computers, as well as a mobile safety service, which includes lost & found, insurance and family tracking. MyKyivstar is a non -revenuegenerating arm of our business that acts as a support platform to our customers from our other platforms. Uklon In April 2025, we closed our acquisition of Uklon, a leading ride -hailingand delivery platform in Ukraine. See “— Recent Developments — Acquisition of Uklon.” Uklon is a leading Ukrainian ride -hailingand delivery platform, which allows customers to book on -demandrides, schedule travel and send packages through a single app. The platform offers a range of services including real -timefare adjustments and safety features, such as trip -sharingand emergency alerts. Multiplay Strategy Through our multiplay strategy, we aim to consistently increase our multiplay subscriber rate, defined as users that have purchased (i) voice, (ii) 4G data plans over 100 Mb and (iii) at least one digital application ( i.e., Helsi, Kyivstar TV or MyKyivstar), by cross selling our products and services. Our customers can select these digital services, which we call “superpowers,” as add -onsto their paid plans. For instance, we offer digital TV superpower activation in some bundle offers. The number of multiplay users has grown in both relative and absolute terms, reaching approximately 6.1 million customers as of December 31, 2024, approximately a three -foldincrease from 2.1 million customers as of December 31, 2020. In addition, our revenue from multiplay users has grown approximately 47% between 2023 and 2024, from $179 million to $261 million. We believe this has contributed to the maintenance of our market share, which has stayed above 47% since 2020 and was at its peak of 50.9% in 2022. We have seen a consistent upward trend in ARPU in recent years on the back of an increase in multiplay users, with ARPU increasing approximately 7% from December 31, 2020 to December 31, 2024. Our U.S. dollar ARPU increased by just 3% between December 31, 2023 and December 31, 2024. We believe