Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 19

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 19
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-discrimination laws and policies
and work with all clients to ensure that they are able to acquire the home of their dreams.

    3
    https://www.urban.org/urban-wire/2040-us-will-experience-modest-homeownership-declines-black-households-impact-will-be-dramatic

10

Our Technology

We provide our agents and
employees with cloud-based real estate brokerage services by utilizing our consumer-facing websites, including our corporate website www.larosarealty.com
and our proprietary technology that provides brokerage operations management tools. When an agent is on-boarded, they are required to
take our monthly Foundations Series which covers the use of our proprietary applications. Through our websites, we provide buyers, sellers,
landlords, and tenants with access to all of the available properties for sale or lease on the multiple listing service (“MLS”),
in each of the markets in which we operate. We provide each of our Company franchisees and their agents with their own personal website
that they can modify to match their personal branding. Our website also gives consumers access to our network of professional real estate
agents and vendors. Additionally, the websites we provide use Artificial Intelligence (“AI”) integrated Client Relationship
Management (“CRM”) software to enhance the consumers’ internet experience and assist our agents with lead generation
and lead capture through the AI features. For example, our CRM software, which is integrated into our websites, uses artificial intelligence
to generate marketing leads for our agents by sending marketing materials to potential buyers and sellers automatically without any agent
involvement. Our technology platform also provides unique automated blogging and comprehensive social media marketing campaigns for our
agents to create top of mind public awareness of our brand.

In October 2023, we launched
our proprietary technology system – JAEME, part of “My Agent Account.” JAIME is a real estate AI assistant created to
support and inspire our agents with personalized content to drive marketing, efficiency, and sales. This advanced technology can help
agents to provide services to their clients in a more efficient way – even from their mobile devices. Through JAEME, La Rosa’s
agents can easily create:

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    Compelling property descriptions

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    Effective email campaigns

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    Detailed business plans

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    Innovative video scripts

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    High-conversion newsletter campaigns

-Exclusive lead generation ideas

Our proprietary technology
and third-party services and platforms provide our agents and franchisees with commission management and accounting systems, an internal