Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 77

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 77
---
 developing competing on-demand distribution technologies.

Additionally, Triller
competes for a share of advertisers’ overall marketing budgets with other content providers on a variety of factors, including perceived
return on investment, effectiveness and relevance of Triller’s advertising products and content offering, pricing structure, and
ability to deliver large volumes or precise types of advertisements to targeted user demographic pools. Triller also competes for advertisers
with a range of internet companies, including major internet portals, search engine companies, social media sites and mobile applications,
as well as traditional advertising channels such as terrestrial radio and television.

Most of Triller’s
competitors in this market have substantially greater financial and other resources, larger research and development staffs, and more
experience and capabilities in developing, marketing and distributing products. Ongoing pricing pressure could result in significant price
erosion, reduced profit margins and loss of market share, any of which could have a material adverse effect on Triller’s business,
results of operations, financial position and liquidity. Large internet companies with strong brand recognition, such as TikTok, Facebook,
Google, Amazon and Twitter, have significant numbers of sales personnel, substantial advertising inventory, proprietary advertising technology
solutions and traffic that provide a significant competitive advantage and have a significant impact on pricing for reaching these user
bases. Failure to compete successfully against Triller’s current or future competitors could result in the loss of current or potential
advertisers, a reduced share of Triller’s advertisers’ overall marketing budget, the loss of existing or potential users,
or diminished brand strength, which could adversely affect Triller’s pricing and margins, lower Triller’s revenue, increase
Triller’s research and development and marketing expenses and prevent Triller from achieving or maintaining profitability.

Moreover, Triller competes
with other forms of entertainment and leisure activities. While Triller monitors general market conditions, significant shifts in consumer
demand that could materially alter public preferences for different forms of entertainment and leisure activities are difficult to predict.
Failure to adequately identify and adapt to these competitive pressures could have a negative impact on Triller’s business.

Access to certain of Triller’s products depends on mobile app stores and other third parties such as data center service providers, hosted web service providers, internet transit providers and other communications systems service providers. If third parties such as the Apple App Store or Google Play Store adopt and enforce policies that limit, prohibit or eliminate Triller’s ability to distribute or update its applications through their stores, or increase the costs to do so, it could materially adversely