Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 153

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 153
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laws or regulations relating to privacy, data protection, or security, our business may be materially and adversely affected and we would
likely have to change our business practices and potentially the services and features, integrations or other capabilities of the application.
In addition, these laws and regulations could impose significant costs on us and could constrain our ability to use and process data
in a commercially desirable manner. In addition, if a breach of data security were to occur or be alleged to have occurred, if any violation
of laws and regulations relating to privacy, data protection or data security were to be alleged, or if we were to discover any actual
or alleged defect in our safeguards or practices relating to privacy, data protection, or data security, the application may be perceived
as less desirable and our business, financial condition, results of operations and growth prospects could be materially and adversely
affected.

13

We also expect that there will continue to be
new laws, regulations, and industry standards concerning privacy, data protection, and information security proposed and enacted in various
jurisdictions. For example, the California Consumer Privacy Act (“CCPA”), which came into force in 2020, provides new data
privacy rights for California consumers and new operational requirements for covered companies. Specifically, the CCPA mandates that
covered companies provide new disclosures to California consumers and afford such consumers new data privacy rights that include, among
other things, the right to request a copy from a covered company of the personal information collected about them, the right to request
deletion of such personal information, and the right to request to opt-out of certain sales of such personal information. The California
Attorney General can enforce the CCPA, including seeking an injunction and civil penalties for violations. The CCPA also provides a private
right of action for certain data breaches that is expected to increase data breach litigation. Additionally, a new privacy law, the California
Privacy Rights Act (“CPRA”), was approved by California voters in the November 3, 2020 election. The CPRA generally takes
effect on January 1, 2023 and significantly modifies the CCPA, including by expanding consumers’ rights with respect to certain
personal information and creating a new state agency to oversee implementation and enforcement efforts, potentially resulting in further
uncertainty and requiring us to incur additional costs and expenses in an effort to comply. Some observers have noted the CCPA and CPRA
could mark the beginning of a trend toward more stringent privacy legislation in the United States, which could