Company: BLNE
Filing Date: 2025-01-14
Form Type: 424B3
Source: 0001493152-25-002137
Chunk: 65

Company: Beeline Holdings, Inc.
Filing Date: 2025-01-14
Form: 424B3
Chunk 65
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 to convenience, cost-efficiency, and customer demand for transparency and lower fees.

Beeline’s key online competitors are:

| ● | Rocket                                                                                            
 Mortgage: The largest digital mortgage lender in the U.S., known for its streamlined application  
 process and fast approvals. Its online platform is user-friendly, and it offers competitive       
 rates. Rocket Mortgage leverages AI to enhance customer experience and predict borrower needs.    |
| ● | Better                                                                                            
 Home and Finance: Differentiates with its digital-first experience and AI-driven recommendations. 
 It emphasizes transparency and customer support, with a streamlined, all-digital process.         |
| ● | SoFi:                                                                                             
 Targets a younger demographic, particularly first-time homebuyers. SoFi combines mortgage         
 products with personal finance management tools. It emphasizes low fees and offers a diverse      
 array of financial services and non-mortgage loan products.                                       |
| ● | LoanDepot:                                                                                        
 Strong presence in both direct-to-consumer and retail channels, with its proprietary technology   
 called mello®. LoanDepot aims to combine human assistance with technology-driven processes        
 to cater to diverse customer needs.                                                               |
| ● | Ally                                                                                              
 Home: Part of Ally Bank, Ally Home focuses on an all-digital mortgage process and targets         
 consumers interested in a bundled experience with their banking services.                         |

However, as of the date of this Prospectus, Beeline does not believe that the above competitors provide Non-QM loans in any material way. Beeline believes the combination of its mortgage product offerings and its focus on a digital first experience, provides it with a competitive advantage.

On the other hand, certain of Beeline’s competitors have greater resources and brand recognition than us, or otherwise pose a competitive threat to our business. See “Risk Factors” at page 5 for risks related to the competition Beeline faces in its industry.

Strategy for success

Beeline’s strategy is focused on developing and leveraging excellent technology to enable better scale at a reduced cost while delivering an exceptional customer experience. This will be done through AI, automation and task-based workflows. As mentioned, the cost to originate a mortgage is approximately $9,000 to $13,000. Beeline’s goal is to reduce that to below $6,000.

Additionally, Beeline’s strategy includes the ability to keep the consumer in the Beeline ecosystem - keeping that customer for the title work and escrow/settlement services. This increases Beeline’s revenue per file by an average of $1,700.

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