Company: APPN
Filing Date: 2025-04-23
Form Type: DEF 14A
Source: 0001441683-25-000031
Chunk: 33

Company: APPIAN CORP
Filing Date: 2025-04-23
Form: DEF 14A
Chunk 33
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 is also a description of the philosophy and objectives underlying our executive compensation policies, the most important executive compensation decisions during 2024, and an analysis of these policies and decisions.

Our Named Executive Officers for 2024 are:

| Name                  |     | Title                                                                  |
| Matthew Calkins       |     | Chief Executive Officer, President, Founder, and Chairman of the Board |
| Mark Lynch            |     | Interim Chief Financial Officer                                        |
| Mark Matheos          |     | Former Chief Financial Officer                                         |
| Robert Kramer         |     | General Manager                                                        |
| Christopher Winters   |     | General Counsel and Secretary                                          |
| Pavel Zamudio-Ramirez |     | Chief Customer Officer                                                 |

#### Executive Summary
Our Company

We are The Process Company. We deliver a software platform that helps organizations run better processes that reduce costs, improve customer experiences, and gain a strategic edge. Committed to client success, we serve many of the world’s largest companies across industries.

We sell our software almost exclusively through subscriptions. As of December 31, 2024, we had over 1,000 customers.

Business Highlights

For our fiscal year ended December 31, 2024, we continued to build on a strong foundation of business results that provide context for our stockholders reviewing our executive compensation program. Our fiscal 2024 highlights include the following:

• Total revenue was $617.0 million;

• Subscriptions revenue was $490.6 million, an increase of 19% over 2023;

• Cloud subscription revenue retention rate was 116% as of December 31, 2024;

• GAAP net loss was $92.3 million in 2024 compared to a loss of $111.4 million in 2023; and

• Adjusted EBITDA* was $20.3 million in 2024 compared to adjusted EBITDA loss of $44.8 million in 2023.

* Adjusted EBITDA is a non-GAAP financial measure, which represents GAAP net loss before (1) other non-operating expenses (income), net, (2) interest expense, (3) income tax expense, (4) depreciation expense and amortization of intangible assets, (5) stock-based compensation expense, (6) certain non-ordinary litigation-related expenses consisting of legal and other professional fees associated with the Pegasystems cases, (7) amortization of the judgment preservation insurance policy, or JPI, (8) sever