Company: SHG
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0001193125-25-089950
Chunk: 100

Company: SHINHAN FINANCIAL GROUP CO LTD
Filing Date: 2025-04-23
Form: 20-F
Chunk 100
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 the Financial Services Commission to test nine business: (i) peer-to-peer credit card remittance services whereby individuals can send money to others directly using credit cards, (ii) a credit scoring system that evaluates individual business owners’ credit standing based on their revenue records and history of credit card use, (iii) small-scale investment using credit cards, (iv) face recognition payments, (v) house rent payments using credit cards, (vi) rental brokerage platforms, (vii) overseas remittance using credit cards, (viii) quick payment to small merchants using credit card reward points and (ix) family cards for underage children. As of December 31, 2024, six of these businesses have been successfully launched, and we aim to launch the remaining three services in the foreseeable future.

The payments market in Korea has experienced intensified competition as internet-only banks and technology companies steadily expand their presence. The broader use of data and integrated financial platform services, supported by initiatives such as open banking and MyData, has contributed to this trend. As customers gain access to multiple financial services through a single channel, traditional financial institutions and emerging technology players are focusing on digital platforms to broaden their user bases and distribution channels. Shinhan Card has actively worked to increase the number of users on its group-wide financial platforms, including “Shinhan Super SOL,” “Shinhan SOL Pay,” “Shinhan MyCar,” “Shinhan Card All That,” and “Shinhan MyShop.” Shinhan Card continues its efforts to improve the user experience on these platforms for its customers.

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Credit Card Products Shinhan Card offers a wide range of credit card products tailored for credit cardholders’ lives and to satisfy their preferences and needs. Credit card products offered by Shinhan Card include:

| • |     | cards that provide additional benefits such as frequent flyer miles and reward program points that can be redeemed by the customer for complementary services, prices or cash; |

| • |     | platinum cards and other preferred membership cards, which have higher credit limits and provide additional services in return for higher annual membership fees; |

| • |     | cards with additional features to preferred customers, such as revolving credit cards, travel services and insurance; |

| • |     | cards with fraud detection and security systems to prevent the misuse of credit cards and to encourage the use of credit cards over the Internet; |

| • |     | corporate and affinity cards that are issued to employees or members of particular companies or organizations;