Company: SIDU
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001641172-25-001742
Chunk: 1088

Company: Sidus Space Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 1088
---
as we continue to layer new missions into our pipeline.

14

Sales
and Marketing

We market our services to government and commercial customers both in the
United States and internationally. While continuing to leverage established relationships to promote our expanded service offerings, we
are actively growing our customer base by targeting new domestic and international clients. This includes the development and application
of dual-use technologies that serve both government and commercial needs. Our executive leadership team brings extensive industry influence
and deep connections across the space and satellite sectors, enhancing our reach and credibility in both markets.

Our
marketing strategy focuses on clearly communicating the benefits of our solutions and educating stakeholders—including customers,
the media, and industry analysts—on the advantages of our innovative technologies. We aim to build awareness of our brand, promote
our offerings, and generate leads through a variety of channels such as industry events, public relations campaigns, marketing materials,
social media, and our corporate website. Participation in key industry conferences plays a central role in our outreach efforts. Our
CEO, Carol Craig, frequently speaks at and joins panel discussions at these events, further amplifying awareness of our services. We
believe that these combined efforts strengthen our brand and reinforce our competitive position in the industry.

Our
marketing team employs a multi-channel strategy to grow brand awareness, highlight the value of our differentiated solutions, and run
impactful demand-generation campaigns. The team is responsible for shaping our overall market positioning and messaging across target
audiences and industry verticals. They also conduct strategic go-to-market analyses for new product capabilities and emerging market
opportunities. Our communications team works closely with key media outlets and industry influencers to generate visibility through blogs,
social platforms, and video content. This comprehensive approach supports our goal of reaching a broad market that includes not only
NASA and the U.S. Department of Defense, but also commercial aerospace and emerging non-traditional customer segments that value brand
engagement through strategic partnerships and content-driven initiatives.

Our
sales organization operates through both direct engagement and a robust global network of customers and partners, spanning North
America, Europe, Asia, Australia and Gulf States. This partner network includes launch providers, technology hosting providers, data service
providers, satellite subsystem suppliers, technology vendors, and ground segment service providers. The sales team is responsible
for securing contract renewals, nurturing and expanding existing relationships, and acquiring new business. With deep expertise in
working with government clients, we have well-established processes to support successful capture efforts in that sector. For
commercial opportunities,