Company: TRUE
Filing Date: 2025-08-07
Form Type: 10-Q
Source: 0001327318-25-000036
Chunk: 299

Company: TrueCar, Inc.
Filing Date: 2025-08-07
Form: 10-Q
Item: Part I, Item 2
Chunk 299
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 number of units increased slightly by 0.1% to 88,991 units in the three months ended June 30, 2025 from 88,904 units in the three months ended June 30, 2024. The number of units increased 4.4% to 175,259 units in the six months ended June 30, 2025 from 167,807 units in the six months ended June 30, 2024. The unit increase is primarily related to units attributable to our affinity partners. 

25

Monetization

We define monetization as the average transaction revenue per unit, which we calculate by dividing all of our transaction revenue (dealer revenue and OEM incentives revenue) in a given period by the number of units in that period. Our monetization increased by 12.4% to $526 for the three months ended June 30, 2025 as compared to $468 for the three months ended June 30, 2024. Our monetization increased by 6.3% to $522 for the six months ended June 30, 2025 as compared to $491 for the six months ended June 30, 2024. The changes in monetization are primarily due to fluctuations in units and wholesale revenue.

Franchise Dealer Count

We define franchise dealer count as the number of franchise dealers in the network of TrueCar Certified Dealers at the end of a given period. This number is calculated by counting the number of brands of new cars sold at each individual location, or rooftop, regardless of the size of the dealership that owns the rooftop. The network is comprised of dealers with a range of unit sales volume per dealer, with dealers representing certain brands consistently achieving higher than average unit sales volume. We view our ability to increase our franchise dealer count, particularly dealers representing high volume brands, as an indicator of our market penetration and the likelihood of converting users of our platform into unit sales. Our TrueCar Certified Dealer network includes independent non-franchised dealers that primarily sell used cars and are not included in franchise dealer count. 

Our franchise dealer count was 8,292 at June 30, 2025, a slight increase from 8,274 at June 30, 2024, and a slight decrease from 8,351 at December 31, 2024.

Independent Dealer Count

We define independent dealer count as the number of dealers in the network of TrueCar Certified Dealers at the end of a given period that exclusively sell