Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 13

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 13
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 to serve the Florida market. In 2011, La Rosa Realty shifted to an agent-centric
real estate brokerage format, offering agents more tools and value while offering experienced agents a 100% commission split. Newly licensed
and agents still in training operate on a New Agent Coaching (NAC) 70% to agent / 30% commission split (6% to La Rosa Coaching, 14% to
the La Rosa individual coach, 7% to the brokerage office who engaged the new agent, and 3% to the Director of Coaching who is employed
by La Rosa Holdings) Alternatively, they may choose the Ultimate Plan Business Builder (“UPBB”)and operate on a 60% to agent
/ 40% that includes 10% revenue share commission split (6% to La Rosa Coaching, 14% to the La Rosa individual coach, 7% to the brokerage
office who engaged the new agent, and 3% to the Director of Coaching who is employed by La Rosa Holdings). Realty has expanded its geographic
footprint over the years by integrating technology into its operations and creating a brokerage that provides its agents with the tools
to handle their transactions, accounting, marketing, social media and customer relations. Realty’s full service, high touch engagement
with its clients assists them with navigating the complexity of the home purchase/sale transaction through their intimate knowledge of
the local market, guiding them on the right pricing for their sale or purchase, assisting in the negotiation of the sales contract, overseeing
the home inspections and possible repairs, reviewing the financial details of the transaction to assure that there are no errors and attending
the closing of the sale to ensure that there are no last minute surprises. Realty believes that its services build referrals and repeat
clients who appreciate the expertise and personal relationships that they develop with our agents. 

In 2018, Mr. La Rosa organized
Franchising to study the potential to expand nationally by means of creating a franchise model that would be easily duplicable. Franchising
began franchising real estate brokerage businesses based on its Franchise Disclosure Document filed with the Federal Trade Commission
in 2019 and converted several of its largest offices in Florida to “La Rosa Realty” franchises. Franchising also oversees
and administers the offices that it sells, no matter their brand. Franchising uses the typical model for licensing the use of our two
brands together with our proprietary business methodology, technology, tools, and training. Our franchisees own their