Company: KW
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0000950170-25-058797
Chunk: 42

Company: Kennedy-Wilson Holdings, Inc.
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 42
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 venture partners

Real estate companies with similarly skilled executive management teams and a multi-faceted business model that include multifamily, credit and industrial assets

Real estate companies with complex operations and multiple strategies / platforms

Companies that operate in multiple domestic and international markets and invest in multiple asset types

Companies based in the greater Los Angeles area to account for competition and talent

Real estate companies that participate in real estate development

While the overall peer group development philosophy for 2024 remained relatively consistent, as compared to prior years, the Compensation Committee sought to emphasize the selection criteria most applicable to our business and growth strategy, including our increased focus on the growth of our investment management platform. Accordingly, the Compensation Committee reviewed real estate operating companies, more complex REITs and publicly-traded private equity and asset management firms using the criteria listed above and made certain changes to our peer group for 2024 to better reflect the scope of our current growth strategy, which included the following changes:

Included select asset managers closer to KW in size that manage real estate assets and real estate-related assets , including, Blue Owl Capital Inc. ( OWL ) and Bridge Investment Group Holdings Inc. ( BRDG )

Added REITs and real estate companies whose assets, growth strategy and capital partners are more in line with KW, including DigitalBridge Group, Inc. ( DBRG ), Ladder Capital Corp. ( LADR ), and Rexford Industrial Realty, Inc. ( REXR )

De-emphasized REITs with less complexity including those that primarily invest balance sheet capital, invest primarily in office assets and have limited development activity, including Kilroy Realty Corporation and Land Securities Group plc

Removed select larger companies based on assets under management , including Apollo Global Management, Inc. (APO) and Ares Management Corporation ( ARES )

Additionally, Sculptor Capital Management was removed following its acquisition by Rithm Capital Corp. in November 2023

30/Kennedy Wilson/ Proxy Statement 2025

#### EXECUTIVE COMPENSATION
The majority of selected peer companies share some, but not all, aspects of our business model, further demonstrating our uniqueness. While no one company is entirely comparable to Kennedy Wilson, we believe that, on a blended basis , our current peer group generally provides an accurate representation of the Company’s operations. Our 2024 peer group included the following 11 companies that met at least three of the below selection criteria:

| Company                                      | Size(1) | Assets(2) | Strategic Capital(3) | Developer | Global