Company: RKLIF
Filing Date: 2025-04-17
Form Type: 6-K
Source: 0001654954-25-004366
Chunk: 1

Company: RENTOKIL INITIAL PLC /FI
Filing Date: 2025-04-17
Form: 6-K
Chunk 1
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635m in Q1 2025 (AER), representing year-on-year growth of 1.5% and Organic Revenue growth of 1.8%¹, held back by c.30bps due to one fewer trading day year-on-year.

#### North America
● Revenue growth in North America was 0.5% and Organic Revenue growth was 0.7%, with a c.50bps headwind from one fewer trading day.

● Pest Control Organic Revenue was up 0.5% and Pest Control services for residential, commercial and termite customers was down by 0.2% as it continued to be impacted by low inbound lead flow and contract sales.

● North America colleague retention increased to 79.8% (FY 24: 79.4%) and customer retention increased to 80.4% (FY 24: 80.1%), supported by our enhanced retention strategies. These favourable trends are positive for future organic growth prospects.

#### Growth Initiatives
● Digital inbound lead flow from our paid search activities returned to positive growth in March, following a decline in February as we transitioned to a new agency partner. While lead generation from our organic search initiatives remained subdued, we expect a positive shift supported by the rollout and full activation of the new satellite branches and brand strategy. 36 satellite branches across the region are now operational.

● Sales lead participation rates among technicians (The Trusted Advisor plan) improved by 9ppts in the quarter to 60%.

● Five-star reviews for Terminix, which serve as a critical component of Internet search visibility, increased by 71% in the quarter.

● The door-to-door sales pilot programme is set to launch in early Q2 with the participation of c.30 branches.

#### International (Group excluding North America)
Organic Revenue grew 3.3%, with good performances in Europe (incl. LATAM), Asia & MENAT and Pacific, offset by the UK, which lapped strong prior year comparatives in its specialist hygiene asbestos remediation business.

#### Category Performance
Pest Control Organic Revenue growth was 1.7% led by international, up by 4.7%. Hygiene & Wellbeing grew by 1.6%, with a drag from the UK. France Workwear was up 4.4%.

#### M&A
The Group's bolt-on M&A programme continued to create value with 6 deals, delivering annualised revenue in the year before acquisition of $13m.

Rentokil Initial intends to