Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 2

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 2
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. Moreover, the promotional products market is only one segment of a total addressable
market of possibly up to $406 billion, based on the size of the promotional products market ($26.1 billion in 2023 according to ASI);
the product packaging market ($185 billion as of 2021, according to Mordor Intelligence, a leading market intelligence and advisory firm);
the loyalty incentive programs market ($90 billion annually according to the Incentive Marketing Association, the umbrella organization
for suppliers in the incentive marketplace); the printing market ($83 billion projected for 2023, according to IBISWorld, an industry
research provider); and the trade show and conference planning market ($22 billion projected for 2023, according to IBISWorld).

The
Promotional Products Industry Is Resilient To Other Forms of Advertising

The promotional
products industry is relatively insulated from other forms of advertising such as television and digital advertising. Although promotional
products compete for space within an advertising budget with other forms of advertising, particularly online advertising, they offer distinct
benefits, particularly due to their physical nature, which may help distributors and suppliers continue to sell these products and related
services despite these budgetary pressures. Data shows that promotional products are more effective in generating brand recognition and
sales than other forms of advertising, including television and online advertisements. These factors help shield established industry
firms like ours from the technological and competitive disruption experienced by other types of media advertisers. 

The Promotional Products Industry is Highly
Fragmented

The promotional products
industry is also highly fragmented. As of 2024, the firm with the greatest percentage of industry sales generated $1.3 billion in sales
but made up only approximately 5.0% of the $26.6 billion in sales generated in 2024 by promotional products distributors, based on information
reported by ASI and the firm itself. As a group, the top 40 distributors had approximately 37.9% market share as of 2024, based on total
sales of approximately $9.9 billion out of total promotional products distributors’ revenues for 2024 of $26.1 billion, based on
ASI’s reports.

Unlike our company, which
provides comprehensive solutions to complex promotional and branding challenges, we view most of our competitors as generally falling
into one of the five categories below:

●Online e-tailer. Heavily rely on marketing and online advertising to sell directly to businesses,
offering little or no strategic support or program