Company: BBD
Filing Date: 2025-03-31
Form Type: 20-F
Source: 0001292814-25-001244
Chunk: 85

Company: BANK BRADESCO
Filing Date: 2025-03-31
Form: 20-F
Item: Item 4
Chunk 85
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 experience;
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·   Transformative culture; and
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·   Faster time to market.
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 We have adjusted our organizational structure by creating Business Units (“BUs”): Wholesale, Wealth, Retail, Digital Business, Credit and Treasury and Economic Research, as well as Specialized Support Units, to accelerate decision-making and increase customer-centricity.
 All BUs have established dedicated client-focused areas responsible for defining value propositions, maintaining economic balance and coordinating products and channels. Wholesale, Wealth, Retail and Digital Business BUs are responsible for serving our clients in different segments.
 In Retail, we are adjusting our service model to better align with client preferences, balancing financial sustainability, while ensuring customer-centricity and profitable growth of the client base.
 In Wealth, we launched Bradesco Principal, a new client segment with an aspirational value proposition aimed at client engagement, portfolio enhancement and increasing our number of clients serviced remotely.
 In the Credit BU, we integrate all the stages of the credit cycle to leverage data more effectively, adopt a holistic client approach and incorporate new technologies, reinforcing credit as a key competitive aspect of our services.
 

39 – Form 20-F 2024 | Bradesco
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<{self.tag} alt="{self.alt}" src="{self.src}">4.B.10.02 Strategic Planning
 We focus on an agenda of ten key strategic priorities, divided into business areas and enabling functions, aligning our actions with our ambitions.
  

We highlight the following as the principal initiatives started in 2024, which are the result of the work carried out by our strategic areas, aligned with our transformation agenda:

·   Implementation of our new organizational structure, with a reduction of layers, review of the team sizesl, hiring c-level professionals in the market and expansion of our IT teams;
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·   Optimization of our fast-paced footprint, with increased activation of our digital channels and the new
                                          Bradesco Expresso platform;                                      
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·                       To adopt a more client focused approach to our decisions, we promote the revitalization and inclusion                    
    of new features in our App, reorganizing our product areas to be more integrated and focused on the needs of clients, as well as initiatives,
                                                      such as EscutaBRA and the client council;                                                  
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·   In August, we concluded Cielo’s tender offer (OPA), a strategic line of action that allows us greater
     commercial flexibility in key products for the relationship with Corporate clients, especially SME