Company: NCL
Filing Date: 2025-08-19
Form Type: 10-Q
Source: 0001575872-25-000540
Chunk: 37

Company: Northann Corp.
Filing Date: 2025-08-19
Form: 10-Q
Item: Part I, Item 1
Chunk 37
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%  35,853   87.0%Rent  260,090   16.89%  27,694   6.83%  232,396   839.2%Advertising fee  174,222   11.32%  122,505   30.22%  51,717   42.2%Travel fee  50,555   3.28%  53,935   13.30%  (3,380)  -6.3%Total selling expenses  1,539,587   100.0%  405,437   100.0%  1,134,150   279.7%

General and administrative expenses. As shown below, our general and administrative expenses consist primarily of compensation and benefits to our general management, finance and administrative staff, professional fees and other expenses incurred in connection with general operations. Our general and administrative expenses remained relatively stable, which was $ 1,987,578 for the six months ended June 30, 2025, compared to $1,946,262 for the same period in 2024.

  Six Months Ended June 30,   2025  2024  Fluctuation   Amount  Proportion  Amount  Proportion  Amount  Proportion Salary and Social Insurance  119,455   6.01%  1,241,007   63.76%  (1,121,552)  -90.4%Service fees  1,303,718   65.59%  409,507   21.04%  894,211   218.4%Royalty fee  11,639   0.59%  11,854   0.61%  (215)  -1.8%Entertainment expenses  27,168   1.37%  33,697   1.73%  (6,529)  -19.4%Taxation  20,313   1.02%  19,675   1.01%  638   3.2%Depreciation and amortization  42,284   2.13%  48,592   2.50%