Company: CDLX
Filing Date: 2025-04-03
Form Type: ARS
Source: 0001666071-25-000048
Chunk: 14

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: ARS
Chunk 14
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 customer relationships within each industry and focus on deepening relationships with existing partners and expanding our network. We also have a dedicated FI partner sales team focused on expanding our network by both nurturing our existing relationships and cultivating new relationships with FI partners. Our FI partner sales team helps drive adoption of our solution offerings and partners with FIs to develop curated content and enhancements to the user experience for FI partners' customers to drive increased engagement with the Cardlytics Platform. 8

Competition The market for utilizing purchase data to power marketing decisions is still emerging, and we believe we are one of the only companies that can utilize purchase data with the scale and the level of granularity that is equivalent to ours. We believe that we are the only company that leverages purchase data to enable marketing through FI partner channels at scale, although we believe we currently have competition from other companies that deliver similar solutions on a smaller scale. In the future, we may face greater competition from other bank service providers, online retailers, credit card companies, digital publishers, mobile pay providers with access to a substantial amount of consumer purchase data, and our FI partners that have introduced, or may in the future introduce, competitive solutions. There also may be companies with access to FI data that do not enable marketing through FI partner channels at scale today that may be able to do so in the future. While we may successfully partner with a wide range of companies that are only moderately competitive to us, these companies may become more competitive to us in the future. As we introduce new solutions, as our existing solutions evolve and as other companies introduce new products and services, we are likely to face additional competition. We believe the principal competitive factors in our industry include the following: • ability to leverage purchase data to inform marketing; • depth and breadth of relationships with partners, marketers and their agencies; • depth and breadth of, and access to, purchase data; • effectiveness in increasing return on advertising spend for marketers; • effectiveness in increasing marketing campaign performance for marketers and their agencies; • effectiveness in increasing partner customer engagement; • ability to maintain confidentiality and security of partner transaction data; • transparency into and measurement of marketing performance; • multi-channel capabilities; • pricing; • brand awareness and reputation; • ability to continue to innovate; and • ability to attract, retain and develop leading-edge sales, account management, analytical and technical talent. We believe that we compete favorably with respect to these factors and that we are well positioned as a leading provider and innovator in our industry. The Bridg platform competes with other