Company: FENG
Filing Date: 2025-04-18
Form Type: 20-F
Source: 0000950170-25-055759
Chunk: 28

Company: Phoenix New Media Ltd
Filing Date: 2025-04-18
Form: 20-F
Item: Item 4
Chunk 28
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 ifeng news application, (ii) ifeng video application, (iii) mobile Internet websites i. ifeng. com (“mobile websites”), and (iv) digital reading applications.

• ifeng News (formerly named “ Phoenix News”).
We offer a wide range of mobile applications for different mobile devices. Ifeng news application is our flagship mobile product, which provides newsfeeds and other contents in the form of text, image, livestreaming and video.

• ifeng Video (formerly named “ Phoenix Mobile Station”).
Ifeng video application provides video news, livestreaming, and Phoenix TV programs content, etc.

• Mobile websites.
Our i. ifeng. com website is designed and tailored to the preferences of our mobile users on mobile browser and web-based pages. As part of our converged platform, i. ifeng. com allows our users to access quality convergence content while they are on-the-go. Similar to ifeng. com, our i. ifeng. com features an array of interest-based and interactive verticals, as well as a mobile video site for watching free mobile VOD.

• Digital reading applications.
Our digital reading application
Fanyue Novel (“
翻阅小说
”)
provides fee-based Internet literatures from writers and digital format books licensed from third-party publishers to customers on our mobile platform. Our users are able to enjoy a full-fledged online reading experience and enable us to lay a solid foundation for building our own closed-loop IP ecosystem as we cultivate these content into online series, comic books, audiobooks and short-form videos to expand our content offerings and diversify our monetization channels.

Third-Party Channel

In addition to our own channels, we have opened public accounts on popular social media in China and overseas including but not limited to WeChat, Weibo, Douyin, Kuaishou, Bilibili, Twitter and Facebook to distribute content in certain verticals such as news, product reviews, finance, technology, fashion and entertainment.

We also rely on Telecom Operators’ platforms, Internet search engines and navigation sites to provide quality content for our high-end users.

Our Sources of Revenues

Advertising Services

We provide advertising services through our PC, mobile and third-party channels. Our advertising team consists of direct sales, agency sales, advertising technology and products support, customer support, advertising design and production, resource management, advertising strategy and sales promotion and other functions.

As is typical in China’s online advertising industry, we primarily enter into advertising service contracts