Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 68

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 68
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 companies. The peer group differs from our peer group for FY24 as described below: • The Committee approved the addition of Bath & Body Works, Nu Skin Enterprises, and Sprouts Farmers Market as these companies operate in a similar product space and named Sally Beauty as a peer; and • The Committee approved the removal of Williams-Sonoma due to its larger size. TOTAL COMPENS ATION REVIEW As part of its process for determining the amount and mix of total compensation to be paid to our executive officers in FY25, the Committee reviewed tally sheets prepared by FW Cook containing information for each executive officer regarding, among other things: • compensation (base salary, bonus, types and amounts of long-term incentives), perquisites, and benefits for the last two fiscal years; • target pay mix; • equity ownership as of the end of the most recently completed fiscal year; • outstanding long-term incentive awards and retirement benefits as of the end of the most recently completed fiscal year; and • potential payments upon termination as of the end of the most recently completed fiscal year. The Committee believes that this comprehensive annual review is important to understanding the total compensation paid and, in certain circumstances, payable to, our executive officers. The Committee uses these reports to test whether the various forms, targets, mix, and amounts of compensation paid and payable to our executive officers remain consistent with our compensation strategy. Based on its review for FY25, the Committee

| SALLYBEAUTY HOLDINGS, INC. | 69 | 2025 Proxy Statement |

believes that the overall compensation of our executive officers was in line with the philosophy and objectives set forth above.

The Committee strives to make decisions on each component of executive compensation within the context of an officer’s entire compensation package, meaning that a decision on one compensation component (such as base salary) impacts decisions made on other compensation components (such as annual and long-term incentives). Based upon input received from FW Cook, the Committee believes that our program balances both the mix of cash and equity compensation, the mix of annual and long-term incentives, shareholder alignment, and the security of change-in-control severance benefits in a way that furthers the compensation objectives discussed above.

At the annual meeting of stockholders on January 26, 2023, our stockholders expressed a preference that advisory votes on executive compensation occur every year. In accordance with the results of this vote, the Board determined to implement an advisory vote on executive compensation every year until the next required vote on the frequency of stockholder votes on the compensation of executives,