Company: IPST
Filing Date: 2025-05-07
Form Type: POS AM
Source: 0001641172-25-009076
Chunk: 49

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-05-07
Form: POS AM
Chunk 49
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| ● | Co-location                                                                                         
 — We may decide to co-locate or co-brand retail spaces with other distillers or                     
 producers, either in their space or in our space to increase the variety of our offerings,          
 attract new consumers to our space or get our brand and products in front of consumers in           
 areas of the country where we do not have a physical presence. There is a risk that the co-location 
 does not work or does not make sense to the consumer, which would depress sales and could           
 result in a loss of the effort, time and money spent on developing such co-location presence.       
 There is also a risk the other brand owner with whom we partnered in the effort may not be          
 able to fulfill its agreements, thereby resulting in lower sales, revenue and profitability         
 compared to expectations heading into such an arrangement. There is a risk the staff of the         
 co-location partner does not represent our brand properly to consumers, or creates confusion        
 about the brand or the products, or otherwise encourage consumers to skip purchasing our            
 brands in favor of trying and purchasing their own brands. Likewise, there is a risk the            
 co-location partner accuses our retail employees of not representing the co-located brand           
 properly to consumers, or creating confusion about the brand or the products, or otherwise          
 is accused of encouraging consumers to skip purchasing those brands in favor of trying and          
 purchasing our own brands. There is a risk the other brand owner cannot pay their debts,            
 becomes insolvent, files for bankruptcy, is foreclosed upon or otherwise must cease operations,     
 in which case we could have a co-located presence without a corresponding co-location partner       
 to fulfill its terms of the agreement. In such a case, it may also be that we lose the right        
 to continue using the co-located space to market and sell our products. There is also a risk        
 that the entity with which we have co-located, or one of its employees, managers, executives,       
 directors, or prominent shareholders, does or says something to cause harm to the co-located        
 product and our brand by association.                                                               |
| ● | Other                                                                                               
 collaborative arrangements with brands, producers, partners, or celebrities — We                    
 may enter into collaborative agreements with other brands, producers, partners, or celebrities.     
 There is a risk that those collaborative partners might not fulfill their obligations under         
 the agreements, or they may not pay fees or royalties due to us. They may use licenses from         
 us in an inappropriate way inconsistent with our company,