Company: MFON
Filing Date: 2025-09-09
Form Type: PRER14A
Source: 0001140361-25-034415
Chunk: 37

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-09-09
Form: PRER14A
Chunk 37
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 require equal treatment of all stockholders, including pro rata acceptance of offers from stockholders. The Special Committee considered that since they could not guarantee or predict with certainty how many shares would be tendered, the possibility existed that such a transaction would not reduce the number of holders of record to below 300, and the estimated costs of this type of transaction potentially could be higher than the costs of the Reverse Stock Split. As a result of these disadvantages, the Special Committee determined not to pursue this alternative.

Maintaining the Status Quo . The Special Committee also considered maintaining the status quo. In that case, the Company would continue to incur the significant expenses of being an SEC reporting company without enjoying what it believes to be the benefits traditionally associated with SEC reporting company status, including, but not limited to, raising capital in the public markets, stock liquidity, business credibility and the ability to use its common stock as currency for acquisitions. However, the Special Committee believed that becoming a private company would be in the best interests of the Company and its stockholders and rejected this alternative.

After carefully reviewing all of these alternatives, for the reasons discussed above, the Special Committee approved the Reverse Stock Split as the most expeditious and economical way of changing our status from that of a reporting company to that of a non-reporting company.

#### Fairness of the Reverse Stock Split
As permitted under Nevada law and our bylaws, the Board delegated its full power and authority to the Special Committee to consider, evaluate, authorize and approve any potential take-private transactions and all matters pertaining thereto on behalf of the Company, including the Reverse Stock Split. Pursuant to that authority, the Special Committee fully considered and reviewed the terms, purpose, alternatives and effects of the proposed Reverse Stock Split, and unanimously determined that the Reverse Stock Split is substantively and procedurally fair to the unaffiliated stockholders, including the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders. Except for such approval, the Company is not aware that any of its affiliates has made a recommendation, in their individual capacities, either in support of or opposition to the Reverse Stock Split. The Board has fully authorized the Special Committee to prepare and file on behalf of the Company this proxy statement and the accompanying Schedule 13E-3 in connection with the Reverse Stock Split.

The Special Committee did not obtain a report, opinion, or appraisal from an appraiser or financial advisor with respect to the consideration to Cashed Out Stockholders or Continuing Stockholders, due to the financially