Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 20

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 20
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agent “intranet” application, customer relationship management applications, a transaction management solution, and automated
marketing and social media applications and privacy and identity protections. The combination of our brands, proprietary technology, services,
data, lead generation, and marketing tools gives our agents the power to offer best-in-class service to their clients.

Internally, we use our technology
to provide our Company agents, employees and franchisees with the means to find and develop new business, manage their relationships both
externally with their clients and internally with the Company or their franchisor, develop better skills and knowledge in their areas
of endeavor and, we believe, enhance their earning potential. While no one can predict the ups and downs of the real estate market, we
believe that the “weapons” we provide to our Company agents, employees and franchisees help them fight the adverse economic
conditions, a volatile market and the competition.

While our offices and our franchisor’s offices act as their “home
base,” most agents use our offices primarily for real estate closings and training. We monetize our technology by charging our agents
and our franchisor’s agents what we believe to be a reasonable monthly fee for the use of our suite of tools.

Our Intellectual Property

It is important that we protect
our technology and intellectual property. We rely upon a combination of trademarks, trade secrets, copyrights, patents, confidentiality
procedures, contractual commitments, domain names, and other legal rights to establish and protect our intellectual property. We generally
enter into confidentiality agreements and invention or work product assignment agreements with our officers, employees, agents, contractors,
and business partners to control access to, and clarify ownership of, our proprietary information.

As of April 15, 2025, we had
service mark registrations in the United States, including registration for “LR La Rosa Realty” and LR logo. We also had trademark
and service mark registrations and applications in certain foreign jurisdictions. Additionally, we are the registered holder of a number
of domain names, including “larosarealty.com” and “larosaholdings.com”.

We continually review our
development efforts to assess the existence and patentability of new intellectual property. We intend to continue to evaluate the benefit
of patent protection with respect to our technology and will file additional applications when we believe it will be beneficial.

11

Our Markets

Our primary market is in the
United States. As of April 15, 2025, we have 26 La Rosa Realty corporate real