Company: LHI
Filing Date: 2025-01-27
Form Type: DRS/A
Source: 0001213900-25-006939
Chunk: 129

Company: Living Homeopathy International Ltd.
Filing Date: 2025-01-27
Form: DRS/A
Chunk 129
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According to Frost & Sullivan, Frost &
Sullivan has also considered the following market drivers and constraints:

| 1) | Market Drivers: |

| a. | Pricing of homeopathic products: Homeopathic                                                  
 products are more competitively priced compared to traditional medicines, making them an      
 attractive option for a wider range of consumers seeking cost-effective healthcare solutions. 
 The competitive pricing will fuel the growth in the homeopathy market.                        |

| b. | Need for personalized treatment:                                                               
 Homeopathy emphasizes individualized treatment, tailoring remedies to the specific symptoms,   
 constitution, and lifestyle of each customer. This approach aligns closely with the current    
 trend toward personalized medicine, which seeks to move away from a "one-size-fits-all"        
 model of healthcare. By focusing on the unique characteristics of each individual, homeopathy  
 resonates with modern healthcare paradigms that prioritize consumer-centric care and precision 
 medicine. This personalized treatment might drive the growth of homeopathy market.             |

| 2) | Market constraints: |

| a. | Brand reputation: brand reputation                                                              
 provides companies with a significant competitive advantage by fostering trust and credibility  
 among consumers. This increases the likelihood of attracting new customers while maintaining    
 the loyalty of existing ones, as consumers tend to prefer familiar and trusted brands over      
 unknown alternatives. For instance, in Hong Kong's homeopathy market, established companies     
 with strong reputations dominate market share due to their long-standing presence and perceived 
 reliability, which discourage consumers from trying products from new entrants. As a result,    
 the branding effect creates substantial barriers to entry for new competitors, who must invest  
 considerable time and resources to build comparable levels of trust and awareness.              |

| b. | Lack of Education and Awareness: In                                                             
 many countries, there is a significant gap in comprehensive education and effective promotion   
 of homeopathy. This is reflected not only in the public's limited understanding of homeopathy   
 but also in the lack of training for healthcare practitioners. Since the fundamental principles 
 and methods of homeopathy are not widely incorporated into mainstream medical education,        
 most medical students and doctors have limited knowledge of the field, making it challenging    
 to offer relevant advice or guidance to consumers.                                              |

| c. | Intensified market competition from                                                                   
 other medicines: The alternative medicine market is highly competitive, with numerous options         
 such as herbal medicine, traditional Chinese medicine, acupuncture, and nutritional supplements.      
 Due to low consumer awareness, homeopathy does not hold a dominant position among these