Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 72

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 72
---
 on compensation data, for active colleagues, as of December 31, 2024 (the “Determination Date”), which consisted of approximately 4,040 individuals, excluding Mr. Harmening, inclusive of full-time, part-time colleagues and temporary/seasonal colleagues. We ranked the relevant colleague population based on wages from our payroll records as reported to the Internal Revenue Service on Form W-2 for the 2024 tax year. No full-time equivalent adjustments were made for part-time colleagues. After identifying the median colleague, we added all the elements of the median colleague’s compensation for 2024, in accordance with the requirements of Item 402(c)(2)(x) of regulation S-K, in annual total compensation of $69,463. The SEC rules for identifying the median colleague and calculating the CEO pay ratio based on the colleague’s annual total compensation allows companies to adopt a variety of methodologies to make reasonable estimates and assumptions that reflect their compensation practices. We believe this methodology provides reasonable estimates calculated in a method consistent with the CEO pay ratio disclosure requirements.

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| PAY VERSUS PERFORMANCE TABLE |

The following Pay Versus Performance table sets forth information concerning the compensation of our NEOs for each of the fiscal years ended December 31, 2024, 2023, 2022, 2021 and 2020, and certain information concerning our financial performance for each such fiscal year. This section also contains graphical disclosures of the pay versus performance

relationship based on the information in the Pay Versus Performance Table.

|      |                                                  |                                                 |                                               |                                           |                                                      |                                                     | Value of Initial Fixed $100Investment Based On: |                                                                               |            |                            |
| Year | SummaryCompensationTable Total forPEO(Harmening) | CompensationActually Paidto PEO(Harmening)1,6,7 | SummaryCompensationTable Total forPEO (Flynn) | CompensationActually Paidto PEO(Flynn)1,7 | AverageSummaryCompensationTable Total forNon-PEONEOs | AverageCompensationActually Paidto Non-PEONEOs1,6,7 |                         TotalShareholderReturn2 | Peer GroupTotalShareholderReturn (KBWNasdaqRegionalBanking TotalReturnIndex)3 | NetIncome4 | AdjustedOperatingLeverage5 |
| 2024 |                                       $5,473,089 |                                      $7,373,224 |                                           N/A |                                       N/A |                                           $1,463,169 |                                          $1,