Company: WLTH
Filing Date: 2025-09-23
Form Type: DRS/A
Source: 0001524566-25-000011
Chunk: 173

Company: WEALTHFRONT CORP
Filing Date: 2025-09-23
Form: DRS/A
Chunk 173
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|:------------------------------|-------:|:----|:--|-------:|:----|:--|---------:|:----|:----|---------:|:--|
| Performance and brand advertising |                                    | $                             |  6,987 |     | $ | 30,953 |     | $ |   23,966 |     |     |      343 | % |
| Client referral costs             |                                    |                               |  9,488 |     |   | 12,799 |     |   |    3,311 |     |     |       35 | % |
| Personnel-related costs           |                                    |                               |  3,496 |     |   |  4,284 |     |   |      788 |     |     |       23 | % |
| Other marketing                   |                                    |                               |    745 |     |   |  3,619 |     |   |    2,874 |     |     |      386 | % |
| Allocated overhead                |                                    |                               |    434 |     |   |    541 |     |   |      107 |     |     |       25 | % |
| Total                             |                                    | $                             | 21,150 |     | $ | 52,196 |     | $ |   31,046 |     |     |      147 | % |

Marketing expenses increased by $31.0 million, or 147%, for the fiscal year ended January 31, 2025, compared to the prior year. The increase was primarily due to an increase of $27.3 million in advertising expenses, including performance and brand advertising, and an increase of $3.3 million in client referral expenses. Additionally, other marketing increased $2.9 million primarily due to consulting costs related to a brand awareness campaign.

Operations and Support

Operations and support expenses increased by $0.9 million, or 9%, for the fiscal year ended January 31, 2025, compared to the prior year. The increase was due to an increase of $0.9 million in personnel-related expenses due to increased headcount.

#### Interest Expense
|                  | (in thousands, except percentages) | Fiscal Year Ended January 31, |  2024 |     |   |  2025 |     |   | $ Change |     |     | % Change |   |
|:-----------------|: