Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 36

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 36
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 its advisors, engaging in teleconferences or virtual meetings with representatives from either Faegre Drinker and Brownstein (or both) present, to address questions as they arose during the Special Committee’s deliberation during the interim periods between formal meetings.

Based on all the factors which had been considered by the Special Committee at this and at its other meetings, although not relying upon any one factor but considering all factors as a whole, the Special Committee, exclusively comprised of non-employee directors of the Company and excluding our Chairman of the Board Thomas B. Akin, determined the Reverse Stock Split would be in the best interests of the Company and its stockholders, and substantively and procedurally fair to the unaffiliated stockholders of the Company, including the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders, approved the Reverse Stock Split, including the Cash Payment, and recommended the Reverse Stock Split to the stockholders of the Company. The Special Committee also retained the right to withdraw its approval of the Reverse Stock Split, either before or after the vote of stockholders, if the Special Committee determined that the deregistration transaction was no longer in the best interests of the Company or the Company’s stockholders.

#### Alternatives to the Reverse Stock Split
Strategic Transactions . As described in “ Special Factors — Background of the Reverse Stock Split ,” the Company has had a history of outreach to a wide range of industry participants over the years regarding potential strategic transactions. Notwithstanding these efforts, the Company had not been able to enter into any transaction that

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#### TABLE OF CONTENTS
the Company or the Board felt was in the best interests of the Company and its stockholders. Based on its knowledge of industry participants, past outreach and the Company’s current financial performance, the Special Committee believed continuing to search for strategic alternatives for the Company in its current state was not likely to enhance enterprise value at this time.

Issuer Tender Offer . In this alternative, we would offer to purchase a set number of shares within a specific timetable. The results of an issuer tender offer would be unpredictable, however, due to its voluntary nature, and we would have no assurance that enough stockholders would tender all of their shares of our common stock to reduce the number of record owners of our common stock to fewer than 300. In addition, the rules governing tender offers require equal treatment of all stockholders, including pro rata acceptance of offers from stockholders. The Special Committee considered that since they could not