Company: AFRM
Filing Date: 2025-10-24
Form Type: DEF 14A
Source: 0001628280-25-046264
Chunk: 27

Company: Affirm Holdings, Inc.
Filing Date: 2025-10-24
Form: DEF 14A
Chunk 27
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26</div>

TABLE OF CONTENTS

each named executive officer. No single factor is determinative in setting compensation levels, nor is the impact of any individual factor on the determination of compensation levels quantifiable.

The members of the Compensation Committee do not weigh these factors in any predetermined manner, nor do they apply any formulas in making their compensation decisions or recommendations. The members of the Compensation Committee consider this information in light of their individual experience, knowledge of the Company, knowledge of the competitive market, knowledge of each named executive officer and business judgment in making their decisions and recommendations.

In making its determinations, the members of the Compensation Committee review information summarizing the compensation at a representative group of peer companies and in selected compensation surveys, to the extent that the executive positions at these companies are considered comparable to our positions and informative of the competitive environment, to gain a general understanding of market compensation levels.

#### Competitive Positioning
The Compensation Committee believes that peer group comparisons are useful guides to evaluate the competitiveness of our executive compensation program and related policies and practices. For purposes of assessing the compensation of our named executive officers against the competitive market, the Compensation Committee reviews and considers the compensation levels and practices of a select group of peer companies. This compensation peer group consists primarily of technology and fintech companies that are similar to us in terms of revenue, market capitalization, and industry focus. The competitive data drawn from this compensation peer group is only one of several factors considered in making decisions and recommendations with respect to the compensation of our named executive officers.

The compensation peer group for purposes of setting fiscal 2025 compensation of our named executive officers, which was developed by the Compensation Committee in March 2024 with the assistance of Semler Brossy, was composed of publicly traded technology companies in related or adjacent industries as us, with similar size as measured by revenue and market capitalization. This fiscal 2025 compensation peer group consisted of the following companies:

#### Fiscal 2025 Peer Group
(1)

| Bill.com Holdings |     | MarketAxess Holdings |     | Paylocity Holding |     | Upstart Holdings |
| Block             |     | MongoDB              |     | Shopify           |     | WEX              |
| Box               |     | Okta                 |     | SoFi Technologies |     | Zscaler          |
| Dropbox           |     | Opendoor             |     | Tradeweb Markets  |     |                  |
| HubSpot           |     | Paycom Software      |     | Twilio            |     |