Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 143

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 143
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 with respect to
us and other developers, and those changes may be unfavorable to us. Any such changes in the future could significantly alter our users
experience or how they interact within our application, which may harm our business.

In the event that Apple’s standard terms
and conditions become prohibitively costly or unduly burdensome, we plan to host our own servers in a co-location facility and create
a web-based, desktop version of the application that does not require users to install the application from the App store.

The mobile application industry is subject
to rapid technological change and, to compete, we must continually enhance the application.

We must continue to enhance and improve the performance,
functionality and reliability of the application. The mobile application industry is characterized by rapid technological change, changes
in user requirements and preferences, frequent new product and services introductions embodying new technologies and the emergence of
new industry standards and practices that could render our product and services obsolete. We have discovered that some of our customers’
desire additional performance and functionality that the application, and the underlying technology, does not currently support. Our
success will depend, in part, on our ability to both internally develop leading technologies to enhance the application, develop new
mobile applications and services that address the increasingly sophisticated and varied needs of our customers, and respond to technological
advances and emerging industry standards and practices on a cost-effective and timely basis. The development of our technology and other
proprietary technology involves significant technical and business risks. We may fail to use new technologies effectively or to adapt
our proprietary technology and systems to customer requirements or emerging industry standards. If we are unable to adapt to changing
market conditions, customer requirements or emerging industry standards, we may not be able to create revenue and expand our business.

8

Defects in the application and the technology
powering it may adversely affect our business.

Tools, code, subroutines and processes contained
within the application may contain defects not yet discovered or contained in updates and new versions. Our introduction of new mobile
applications or updates and new versions with defects or quality problems may result in adverse publicity, reduced downloads and use,
product redevelopment costs, loss of or delay in market acceptance of our products or claims by customers or others against us. Such
problems or claims may have a material and adverse effect on our business, prospects, financial condition and results of operations.

If we fail to retain current users or add
new users, or if our users engage less with the application, our business