Company: GROVW
Filing Date: 2025-11-13
Form Type: 10-Q
Source: 0001841761-25-000048
Chunk: 292

Company: Grove Collaborative Holdings, Inc.
Filing Date: 2025-11-13
Form: 10-Q
Item: Part I, Item 8
Chunk 292
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 Months EndedSeptember 30,Change20252024Amount %20252024Amount%(in thousands, except percentages)Advertising $3,154 $2,820 $334 12 %$8,683 $7,312 $1,371 19 %

Advertising expenses increased by $0.3 million, or 12%, and $1.4 million, or 19% for the three and nine months ended September 30, 2025, respectively, compared to the three and nine months ended September 30, 2024 driven by increases in online advertising and television advertising expenses, offset by decreases in performance partnerships and shopper marketing expenses following our exit from brick-and-mortar retail.

Product Development Expenses

Three Months EndedSeptember 30,Change Nine Months EndedSeptember 30,Change20252024Amount %20252024Amount%(in thousands, except percentages)Product development$1,626 $4,802 $(3,176)(66)%$5,612 $13,864 $(8,252)(60)%

Product development expenses decreased by $3.2 million, or 66%, for the three months ended September 30, 2025 as compared to the three months ended September 30, 2024, primarily due to a $2.1 million decrease in amortization 

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expenses related to certain internally developed software which was fully amortized at the end of fiscal year 2024, a $0.7 million decrease in salaries from reductions in headcount and a $0.3 million decrease in consulting fees.

Product development expenses decreased by $8.3 million, or 60%, for the nine months ended September 30, 2025 as compared to the nine months ended September 30, 2024, primarily due to a $4.2 million decrease in amortization expenses related to certain internally developed software which was fully amortized at the end of fiscal year 2024, a $2.7 million decrease in salaries and stock based compensation from reductions in headcount and a $1.1 million decrease in severance-related expenses.

Selling, General and Administrative Expenses

Three Months EndedSeptember 30,Change Nine Months EndedSeptember 30,Change20252024Amount %20252024Amount%(in thousands, except percentages)Selling, general and administrative$21,273 $24,726 $(3,453)(14)%$66,215 $76,444 $(10,229)(