Company: GOOGL
Filing Date: 2025-04-30
Form Type: PX14A6G
Source: 0001214659-25-006690
Chunk: 6

Company: Alphabet Inc.
Filing Date: 2025-04-30
Form: PX14A6G
Chunk 6
---
 Times, Google launched an internal
investigation into the allegations, and the campaign was cancelled. But the fact that this campaign was able to proceed in
the first place, despite the Company’s existing policies, illustrates how Alphabet’s existing due diligence processes and
human rights governance and management structures may be insufficient to identify, address, and mitigate human rights risks.

_____________________________

20 “About Performance Max campaigns,” Alphabet Inc., https://support.google.com/google-ads/answer/10724817?hl=en.

Matt G. Southern, “Google Ads Introduces Advanced Targeting For Performance Max,” Search Engine Journal, January 23, 2025

https://www.searchenginejournal.com/google-ads-introduces-advanced-targeting-for-performance-max/538101/.

“Alphabet: Notice of 2025 Annual Meeting of Stockholders and Proxy Statement,” Alphabet Inc.,p.89,https://abc.xyz/assets/7b/19/1cfce14d4a09a8aa9ad8580219b1/pro012701-1-alphabet-courtesy-edgar.pdf.

“Alphabet: Notice of 2025 Annual Meeting of Stockholders and
Proxy Statement,” p.89.

Dell Cameron and Dhruv Mehrotra, “Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases,” WIRED,February 20, 2025,https://www.wired.com/story/google-dv360-banned-audience-segments-national-security/.

“Alphabet: Notice of 2025 Annual Meeting of Stockholders and
Proxy Statement,” p.89.

Stephen Morris, Hannah Murphy, and Hannah McCarthy, “Google and Meta struck secret ads deal to target teenagers,” Financial Times,August 8, 2024,https://www.ft.com/content/b3bb80f4-4e01-4ce6-8358-f4f8638790f8?utm_source=dlvr.it&utm_medium=twitter.

Morris, Murphy, and McCarthy, “Google and Meta struck secret
ads deal to target teenagers.”

The Proposal also follows Google’s removal of a passage
in its AI Principles that previously stated that “AI applications we will not pursue, [include] technologies that cause or are likely
to cause overall harm.” Google’s previous iteration of the AI Principles included guidance on technology used
for weapons or surveillance. Former Google employees believe that “removing “harm” clause may have implications
for