Company: KHC
Filing Date: 2025-03-28
Form Type: DEF 14A
Source: 0001308179-25-000266
Chunk: 3

Company: Kraft Heinz Co
Filing Date: 2025-03-28
Form: DEF 14A
Chunk 3
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 our long-term strategy and build momentum for the future. By leveraging a combination of marketing, innovation, and renovation, we are improving our competitiveness in the marketplace. In 2024, we:

| Invested for Growth |

| Rightsized investments in marketing, and further                                                                                
 increased investments in research and development and technology.                                                               |
| Deployed our new global Brand Growth System by launching a Center                                                               
 of Excellence to support our brand teams, training over 800 cross-functional employees, and piloting the system across flagship 
 brands, including Heinz and Philadelphia.                                                                                       |
| Experienced a banner year for our Heinz brand, with full                                                                        
 year global organic net sales growth of approximately 2% and our first ever Grand Prix Award at the Cannes Lions International  
 Festival of Creativity for Creative Effectiveness.                                                                              |

| Launched Meaningful Innovation |

| Gained momentum on the innovation front, increasing                                           
 our innovation* as a percentage of Organic Net Sales** to 2.9% in 2024, up from 1.8% in 2023. |
| Launched successful consumer-driven innovation, including in our                              
 Mexican food portfolio in partnership with Taco Bell.                                         |
| Received external accolades for our efforts, including being named                            
 one of Fast Company Magazine’s ‘Most Innovative Companies’ for our Heinz Remix Machine.       |

| Maintained Financial Flexibility |

| Generated gross efficiencies of approximately                                                                                 
 $750 million, remaining on track to reach our target of $2.5 billion by 2027.                                                 |
| Delivered strong cash flow, with a 4.0 percentage point increase                                                              
 in Free Cash Flow Conversion** versus the prior year, while increasing investment in capital expenditures to 4% of net sales. |
| Maintained Net Leverage** target of 2.9x.                                                                                     |

| *  | Does not include renovation.                                                                |
| ** | Non-GAAP financial measure. For more information, including reconciliations of our non-GAAP 
 measures to the comparable GAAP measures, see Appendix A to this Proxy Statement.           |

| 2025 Proxy Statement | 11 |

<div align='center'>VOTING ROADMAP This is intended to provide an overview of voting matters and recommendations. It may not contain all information important to you. Please review this entire Proxy Statement and our 2024 Annual Report prior to voting.</div>

| PROPOSAL1 |     | THE BOARD RECOMMENDS                    
 A VOTEFOREACH