Company: TGE
Filing Date: 2025-02-19
Form Type: DRS
Source: 0001213900-25-015012
Chunk: 311

Company: Generation Essentials Group
Filing Date: 2025-02-19
Form: DRS
Chunk 311
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 in response to evolving digital advertising trends, allowing advertisers to target users based on intent. With an audience of millions who are highly engaged online and offline and backed by our technology architecture, we are able to gain invaluable cross -platforminsights into their preferences which we believe is a key competitive advantage for us to create customized and targeted advertising campaign. Our experienced creative team designs tailor -madecreative and unique promotions for our advertising customers that suit their advertising needs as well as the marketing strategies of different brands and products, aiming to create talk -of - the-townpromotions with a strong impact on the target end customers of our advertising customers. A variety of value -addedservices is available, including creative content design services, event management and joint promotion events. Leveraging our multi -segmentedoperations and comprehensive media and entertainment platform, particularly our movie production business, we have adopted, and will continue to implement, the strategy to cross -sellto our advertising customers to incrementally place advertisements in other contents, products and services that we provide. We will continue to expand the scope of our value -addedadvertising services and integrated marketing solutions so that we can develop new business opportunities and generate revenues from different channels. For example, we distribute our publications in all guest rooms and facilities of our hotels and promote our hospitality services to other participants of our ecosystem. We offer a bundled advertisement package of L’Officieland The Art Newspaper to luxury brands, which incentivizes them to order joint advertisements. We also leverage our operation in the entertainment industry and offer additional advertising solutions from our media business to advertising customers who desire to gain access to movie audience. 192 We have a broad and diverse advertiser base and our advertising revenues are not reliant on any single industry sector or company, but rather are supported by a wide variety of international, national and local companies and industries. Entertainment We operate in the movie production sector having produced various Asia -focusedblockbuster movies. We have partnered with established production companies to present a number of Asia -focusedblockbuster movies globally, which in aggregate notched a box office of more than US$400 million. We believe we are well positioned to capture opportunities in the large and fast -growingfilm industry. Movies we have invested in and produced have accumulated large box office receipts, demonstrating our ability in identifying and sourcing films with high box office potential. Our reputation and resources in the media and entertainment industries have attracted Asian and international film producers, directors and casts to partner with us and we believe that we will be able to continue to attract promising film