Company: NTWK
Filing Date: 2025-09-29
Form Type: 10-K
Source: 0001493152-25-015950
Chunk: 498

Company: NETSOL TECHNOLOGIES INC
Filing Date: 2025-09-29
Form: 10-K
Item: Item 1C
Chunk 498
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 15+ years in fintech, insurance, and entertainment, to lead Transcend™
AI Labs, accelerating our AI-first strategy in asset finance.

● We
announced the go-live of our Transcend™ Finance platform for the Australian operations of a leading Japanese equipment finance
company, building on our existing partnership in New Zealand and enhancing their regional operations with additional digital self-service
solutions.

13

Marketing
and Business Development Activities

We
continue to pursue a series of strategic marketing and business development initiatives to capitalize on favorable market conditions
and drive growth across our business lines. These efforts reflect our commitment to building a stronger market presence, expanding our
customer base and maintaining a careful focus on profitability. These efforts include: repositioning our brand and messaging; brand strengthening
and awareness; raising industry expertise through speaking engagements and participation in awards and recognitions; accelerating digital
campaigns focused on content marketing; leveraging analytics and marketing automation tools to improve campaign effectiveness and optimize
marketing return on investment; creating comprehensive go-to-market plans for new launches and feature upgrades; customer centric sales
enablement; targeting new global and product markets; using AI to enhance productivity; expanding market reach through participation
in industry associations; and, adopting practices that strengthen leadership and talent retention.

MATERIAL
TRENDS AFFECTING NETSOL

Management
has identified the following material trends affecting NETSOL.

Positive
trends:

●According
                                            to S&P Global Mobility, the forecast for new vehicle sales worldwide in 2025 is 89.6
                                            million units, which is a modest 1.7% year-over-year growth in light vehicle sales. And the
                                            US automotive sales of new vehicles in 2025 are expected to be around 16.2 million units,
                                            which is a 1.2% to 1.4% increase from 2024. This would be the highest annual sales figure
                                            since 2019.

●The
                                            annual inflation rate remained steady for the U.S. at 2.7% for the 12 months ending July
                                            2025. (USinflationcalculator.com)

●According
                                            to recent forecasts, China’s auto sales in 2025 are expected to reach approximately
                                            32.9 million units representing a 4.7% year-over-year increase. Sales of New Energy Vehicles
                                            account of 48.7% of all new car sales in China. (China Automobile Manufacturers Association)