Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 12

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 12
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Pricing

As a large
and growing firm with over 500 suppliers and due to our membership in Facilisgroup, Stran has the purchasing power to receive advantageous
pricing, helping us with price-sensitive bids. Facilisgroup, a buying group of fewer than 1% of distributors in the industry, processed
over $1.4 billion of sales in 2023. Pursuant to our Sublicense Agreement, we may access Facilisgroup’s @ease proprietary software
tools for promotional products business management and analysis and a white labelled, managed, product website which we may use to sell
promotional products under our brand. We may also access its “Signature Collection” website which Facilisgroup promises offers
the best products and margins.

In addition
to this competitive buying power, Stran has developed factory direct relationships with multiple factories in the U.S. and overseas. These
direct relationships require additional vetting, longer production times, and larger production runs. However, we work to blend production
from factory direct manufacturing with our other suppliers to continue to drive costs down on commodity-based items. We compete regularly
with larger competitors and maintain healthy margins using this strategy for sourcing and procuring products. 

Supplier and Fulfillment Relationships

We have formed strategic relationships with fulfillment
and commercial print providers in the United States in order to effectively warehouse and distribute merchandise from one or more of our
warehouse facilities depending on our customer’s requirements. For over 30 years, we have developed these strategic relationships
in order to offer our clients a powerful solution for their branded merchandise needs. Together, we have experience in developing custom
marketing solutions for our clients and regularly kit together promotional printed items and branded product into a single package. Our
expertise in product development and sourcing, technology development, and program management combined with our various collaborators’
superior warehousing, logistics, fulfillment, distribution and print services are a competitive advantage.

We offer a global solution for warehousing and
fulfillment through a network of fulfillment providers including a 14-year relationship with industry leader Harte Hanks. We buy products
and certain raw materials from a supplier network of factories, both domestic and international, as needed. We also outsource certain