Company: CDLX
Filing Date: 2025-08-06
Form Type: 10-Q
Source: 0001666071-25-000126
Chunk: 173

Company: Cardlytics, Inc.
Filing Date: 2025-08-06
Form: 10-Q
Item: Item 8
Chunk 173
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 AmortizationNetWeighted Average Remaining Useful Life(in thousands)(in years)Developed technology$49,873 $(43,249)$6,624 2.0Merchant relationships21,930 (20,092)1,838 0.9Total other intangible assets$71,803 $(63,341)$8,462 2024 Acquired IntangiblesAcquired intangible assets subject to amortization as of December 31, 2024 were as follows:Gross Carrying AmountAccumulated AmortizationImpairment of Intangible AssetsNetWeighted Average Remaining Useful Life(in thousands)(in years)Developed technology63,621 (41,442)(13,748)8,431 2.5Merchant relationships21,930 (18,989)— 2,941 1.4Total other intangible assets$85,551 $(60,432)$(13,748)$11,371 Amortization expense of acquired intangibles during the three months ended June 30, 2025 and 2024 was $1.5 million and $2.8 million, respectively. Amortization expense of acquired intangibles during the six months ended June 30, 2025 and 2024 was $2.9 million and $5.6 million, respectively.

13

As of June 30, 2025, we expect amortization expense in future periods to be as follows (in thousands):Amount2025 (remaining six months)2,910 20264,348 20271,204 2028— Thereafter— Total expected future amortization expense$8,462 

4.     REVENUE

The Cardlytics platformThe Cardlytics platform is our proprietary native bank advertising channel that enables marketers to reach consumers through the FI partners' trusted and frequently visited digital banking channels. Working with the marketer, we design a campaign that targets customers based on their purchase history. The consumer is offered an incentive (collectively, "Consumer Incentives") to make a purchase from the marketer within a specified period. We use a portion of the fees that we collect from marketers to provide these Consumer Incentives to our FI partners' customers after they make qualifying purchases. Leveraging our platform, we are able to create compelling Consumer Incentives that have the potential to increase return on advertising spend for marketers and measure the effectiveness of the advertising. Consumer Incentives totaled $