Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1169

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1169
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interpretations, and various legislative and regulatory bodies may expand current or enact new laws and regulations regarding privacy-
and data protection-related matters. Because global laws, regulations and industry standards concerning privacy and data security have
continued to develop and evolve rapidly, it is possible that we or our products or platform may not be, or may not have been, compliant
with each such applicable law, regulation and industry standard and compliance with such new laws or to changes to existing laws may
impact our business and practices, require us to expend significant resources to adapt to these changes, or to stop offering our products
in certain countries. These developments could adversely affect our business, results of operations and financial condition.

We
may not be able to adequately protect our intellectual property, which, in turn, could harm the value of our brands and adversely affect
our business.

Our
ability to implement our business plan successfully depends in part on our ability to build brand recognition using our trademarks, service
marks and other proprietary intellectual property, including our names and logos. We currently have no registered trademarks. While we
plan to register a number of our trademarks; however, no assurance can be given that our trademark applications will be approved. As
of December 31, 2024, we own 16 issued patents: six in Europe, four in the U.S., three in Japan, two in Canada and one in Israel which
expire between January 20, 2033 and August 18, 2036, and we have two additional patent applications in process. As of such date, we do
not have any registered trademarks., No assurance can be given that our patent applications which are in process will be approved. If
our patent applications are not approved, our ability to expand or develop our business may be negatively affected.

Third
parties may also oppose our trademark or patent applications, or otherwise challenge our use of the trademarks or patents. In the event
that our trademarks or patents are successfully challenged, we could be forced to rebrand our goods and services or redesign our technology,
which could result in loss of brand recognition, and could require us to devote resources to advertising and marketing new brands and
products.

If
our efforts to register, maintain and protect our intellectual property are inadequate, or if any third-party misappropriates, dilutes
or infringes on our intellectual property, the value of our brands may be harmed, which could have a material adverse effect on our business
and might prevent our brands from achieving or maintaining market acceptance.