Company: GINT
Filing Date: 2025-03-12
Form Type: DRS/A
Source: 0001213900-25-022887
Chunk: 112

Company: Gifts International Holdings Ltd
Filing Date: 2025-03-12
Form: DRS/A
Chunk 112
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 |     |       |     |       2024 |     |       |
|                                  |     |                                    HKD |     |     % |     |        HKD |     |     % |
| Shipping and handling costs      |     |                              2,271,545 |     |  18.4 |     |  2,667,057 |     |  20.1 |
| Sales and marketing costs        |     |                              4,718,209 |     |  38.3 |     |  3,447,866 |     |  25.9 |
| Technology and development costs |     |                                300,000 |     |   2.4 |     |    520,665 |     |   3.9 |
| Personnel and benefit costs      |     |                              3,504,818 |     |  28.4 |     |  3,456,149 |     |  26.0 |
| General and administrative costs |     |                              1,538,094 |     |  12.5 |     |  3,203,923 |     |  24.1 |
| Total operating expenses         |     |                             12,332,666 |     | 100.0 |     | 13,295,660 |     | 100.0 |

Shipping and handling costs Shipping and handling costs mainly consist of shipping costs incurred to deliver the products from the workshop to the designated location of the customer orders. The increase in shipping and handling costs of approximately HK$0.4 million for 6M24, was mainly attributable to the price increment in courier fee charge, as compared to 6M2023.

60 Sales and marketing costs Sales and marketing costs consist primarily of (i) advertising expenses; (ii) online portal and e -catalogexpenses; (iii) customer service center expenses; and (iv) operating expenses of our departments engaged in marketing, selling and merchandising activities. The decrease in sales and marketing costs of approximately HK$1.27 million was mainly attributable to the decrease in advertising expenses of approximately HK$1.08 million for 6M2024. Technology and development costs Technology and development costs consist primarily of (i) outsourced support and operating expenses of our information technology group; (ii) costs associated with our websites, including hosting, content development and maintenance and support costs related to order entry, customer service, fulfillment and