Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 55

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 55
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 closing stock price immediately prior to the grant. The approved value of the LTI awards granted in 2024 as part of the annual equity grant, as well as the number of shares granted to each NEO, are set forth below.

| NEO        |     | Target Value ofLTI Award |     | 

# of RSUs |     | # of PSUs |
| Fieldly    |     |               $3,750,000 |     |        -1 |     |    18,922 |
| Langhans   |     |               $1,150,000 |     |    11,353 |     |     4,415 |
| Guilfoyle  |     |                 $750,000 |     |     6,812 |     |     2,649 |
| Storey     |     |                 $750,000 |     |     6,812 |     |     2,649 |
| Mattessich |     |                 $750,000 |     |     6,812 |     |     2,649 |

| (1) | Includes the incremental award of RSUs granted to the CEO in May 2024, as described above under “CEOOff-CyclePay Review”. Going forward, his pay mix will reflect the intended equal split between PSUs and RSUs. |

| 40 |     | 2025 PROXY STATEMENT |

COMPENSATION DISCUSSION AND ANALYSIS

| ❖ | One-TimePSU Kicker Award |

In recognition of the transition to PSUs, and to continue to reward continued stock price outperformance, the Compensation Committee approved a one-timePSU “kicker” award in March 2024, which is eligible to vest if our 20-dayaverage stock price exceeds $92.49 in March 2027. This goal is difficult to achieve and represents a 50% stock price appreciation from date of grant required in three years. The terms of this award are detailed below.

|           |     | Celsius 3-Year Stock Price |     |          |     | Payout                       |
| Target    |     |                            |     |   $92.49 |     | 50% of Target FY24 PSU Award |
| Threshold |     |                            |     | < $92.49 |     | 0% of Target FY24 PSU Award  |

| ❖ | Vesting of Special Leadership Stock Award |

On August 1, 2022, PepsiCo