Company: MTCH
Filing Date: 2025-08-06
Form Type: 10-Q
Source: 0000891103-25-000124
Chunk: 88

Company: Match Group, Inc.
Filing Date: 2025-08-06
Form: 10-Q
Item: Part I, Item 2
Chunk 88
---
2024

Three Months Ended June 30,2025$ Change% Change2024(Dollars in thousands)Cost of revenue$241,938 $(3,050)(1)%$244,988 Percentage of revenue28%28%

Cost of revenue decreased primarily due to a decrease in Variable Expenses of $12.6 million predominantly at MG Asia and E&E as a result of the termination of the Hakuna app and certain of our live streaming services in the second half of 2024, partially offset by an increase in in-app purchase fees of $9.2 million primarily at Hinge.

For the six months ended June 30, 2025 compared to the six months ended June 30, 2024

Six Months Ended June 30,2025$ Change% Change2024(Dollars in thousands)Cost of revenue$478,846 $(22,884)(5)%$501,730 Percentage of revenue28%29%

Cost of revenue decreased 5% primarily due to a decrease in Variable Expenses of $21.8 million predominately at E&E and MG Asia as a result of the termination of certain of our live streaming services and the shut down of the Hakuna app in the second half of 2024.

34

Selling and marketing expense

For the three months ended June 30, 2025 compared to the three months ended June 30, 2024

Three Months Ended June 30,2025$ Change% Change2024(Dollars in thousands)Selling and marketing expense$148,254 $(6,374)(4)%$154,628 Percentage of revenue17%18%

Selling and marketing expense decreased 4% primarily due to lower cost of acquisition expense of $8.9 million predominately at Tinder and E&E, partially offset by increases at Hinge.

For the six months ended June 30, 2025 compared to the six months ended June 30, 2024Six Months Ended June 30,2025$ Change% Change2024(Dollars in thousands)Selling and marketing expense$305,350 $(14,579)(5)%$319,929 Percentage of revenue18%19%

Selling and marketing expense decreased 5% primarily due to lower cost of acquisition expense of $18.2 million predominantly at Tinder and MG Asia.

General and administrative expense

For the three months ended June 30, 2025 compared to the three months ended June 30