Company: CTTRF
Filing Date: 2025-04-30
Form Type: 20-F
Source: 0001292814-25-001765
Chunk: 95

Company: Controladora Vuela Compania de Aviacion, S.A.B. de C.V.
Filing Date: 2025-04-30
Form: 20-F
Item: Item 4
Chunk 95
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, our day flights allow us to maximize fleet utilization and airport
staff efficiently.

  62  

  Table of Contents  

Sales, Distribution, Marketing and Advertising

Sales
and Distribution. We currently sell our products through four primary distribution channels:

  our website and mobile app;  

  our call center;  

  airports; and  

  third parties, such as travel agents.  

The following table sets forth the approximate percentage
of our ticket sales and applicable fees attributed to each of our main distribution sources in 2024:

  Distribution source            % of tickets sold      Fee in dollars (1)  
 ────────────────────────────────────────────────────────────────────────────
  Website and mobile app                        78                      $0  
  Call center                                    3                     $21  
  Third-party travel agents                     17                      $9  
  Airport counters                               2                      $0  

  (1)      Standard fee charged per customer.  

Our website is our primary platform for ticket sales. Sales
through our website and mobile app represent our lowest-cost distribution channel, and it is the channel through which we offer our lowest
fares. For all other channels, we pass the additional costs associated with them to our customers.

Our passengers may pay for tickets by credit or debit card
at the time of booking on our website or through our call center or in cash within 24 hours at one of the various points of payment located
at several different businesses vendors we have made available. In 2024, 93.1% of our sales were paid by credit or with debit card and
6.9% by cash and other forms of payment. We have entered into agreements with Cadena Comercial OXXO, S. A. de C. V., and certain banks in
Mexico, the United States, Guatemala, El Salvador, Costa Rica, Peru and Colombia to provide our customers with the opportunity to pay
in cash for their tickets at over 255,000 points of payment. These agreements are generally entered into for one- or two-year periods,
are subject to termination upon short notice and are renewable by mutual agreement. In 2024, we paid an aggregate of U. S. $75.2 million
in commissions, a portion of the cost of which was transferred to the customers using this service.

We have entered into an agreement with One Link México,
S. A. de C. V. (“ Onelink”) for call center services. Pursuant to this agreement, Onel