Company: FCFS
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0000840489-25-000055
Chunk: 42

Company: FirstCash Holdings, Inc.
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 42
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 |     | United States, Canada, Europe                                                 |

The following table, based on data compiled by Pay Governance as of December 31, 2023, shows a comparison of FirstCash’s market cap, revenues, assets and relative percentile rank to the 2024 Peer Group (dollars in millions):

|            |     | 2024 Peer Group Median |     | FirstCash |     | FirstCash Percentile of 2024 Peer Group |
| Market cap |     |                 $3,975 |     |    $4,889 |     | 65th                                    |
| Revenues   |     |                 $3,202 |     |    $3,152 |     | 49th                                    |
| Assets     |     |                 $4,869 |     |    $4,290 |     | 39th                                    |

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#### 2024 Say-on-Pay Vote and Stockholder Dialogue
At the Company’s 2024 Annual Meeting of Stockholders, the stockholders overwhelmingly approved the 2023 compensation of the NEOs, with 97% of the votes cast in favor of the Company’s compensation programs.

Additionally, the Company’s senior executives, who meet regularly with significant stockholders, did not receive substantive comments or inquiries regarding concerns around the compensation programs during 2024.

Given the strong stockholder support for the Company’s compensation programs evidenced by the 2024 say-on-pay vote and the lack of direct comment from stockholders, the Company did not engage in a specific outreach program with stockholders regarding changes to its executive compensation program. Future advisory votes on executive compensation will serve as an additional tool to guide the Board of Directors and the Compensation Committee in evaluating the alignment of the Company’s executive compensation program with the interests of the Company and its stockholders.

The following chart details the history of strong and consistent stockholder approval of the Company’s compensation program over the past five years:

<div align='center'>28</div>

#### Elements of Compensation
The Company’s compensation plan for its NEOs is focused on total direct compensation, which is primarily performance-based and at-risk, with a substantially smaller guaranteed portion. The compensation paid to the CEO, COO and CFO currently includes salary, annual performance-based cash incentives and long-term incentive compensation in the form of performance-based and time-based restricted stock awards. The following table summarizes the key elements of compensation in 2024 for the CEO, COO and CFO:

|                           |     | Salary                                         |