Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 222

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 222
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 share.

Digital Advertising and Marketing Automation

The digital ad market is expected to surpass $300
billion by 2025, according to a 2022 report by Insider Intelligence Inc. For 2023, ad spending across 16 media platforms is forecasted
to reach $165.7 billion, according to BIA Advisory Services. Roughly half of the ad spending is anticipated to be focused on digital media,
wherein $33.5 billion is anticipated to go to mobile ad spending for smartphones. Additionally, marketing technology and marketing automation
are a growing trend. 51% of companies are currently using marketing automation and 58% of B2B companies plan to adopt such technology.
According to Sales Fusion, 77% of business owners had an increase in conversion after using marketing automation software. Key trends
in marketing automation for 2022 include personalized email automation, social media marketing automation, chatbots, and ML and AI.

SMS and Artificial Intelligence Marketing

SMS marketing allows businesses to reach consumers
directly through their phones. In 2022, there were 7.3 billion mobile phone users globally and 6.9 billion smartphone users, accounting
for 86.3% of the world’s population. 83% of consumers receive text messages from companies. Click through rates for SMS marketing
is 36% (as compared to 2% for email marketing messages). In 2022, global SMS marketing market was approximately $64.4 billion and is expected
to grow to $84.9 billion by 2027. AI technology can be used in SMS marketing and more broadly across the technology marketing sphere.
The global AI market was estimated to be worth $86.9 billion in 2022 and is expected to reach $407 billion by 2027. 52% of high performing
marketing teams are looking to increase their usage of artificial intelligence.

Intellectual Property and Other Proprietary Rights

We consider intellectual property to be very important
to the operation of our business and to driving growth in our revenues, particularly with respect to professional engagements, sponsorships,
licensing rights, and media distribution agreements. Our intellectual property includes the “Triller,” “Triller Fight
Club,” “TrillerFest,” “TrillerTV,” “FITE,” “Cliqz”, “Fangage”, “Julius”
and “Thuzio” Brands in addition to the trademarks and copyrights associated with our content, Events, and the rights to use
the intellectual property of