Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 1

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 1
---
 previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing. |     |                                                                                                                                                                                                   |
|   |     |                                                                                                                                                                                                                                                                                  -1 |     | Amount Previously Paid:                                                                                                                                                                           |
|   |     |                                                                                                                                                                                                                                                                                  -2 |     | Form, Schedule or Registration Statement No.:                                                                                                                                                     |
|   |     |                                                                                                                                                                                                                                                                                  -3 |     | Filing Party:                                                                                                                                                                                     |
|   |     |                                                                                                                                                                                                                                                                                  -4 |     | Date Filed:                                                                                                                                                                                       |

| Notice of the 2025 Annual Meeting and Proxy Statement 
 Friday, June 13, 9:00 A.M. PST                        |

| Notice of 2025 Annual Meeting 
 of Stockholders               |

To Our Stockholders:

Notice is hereby given that AppFolio, Inc. will hold its 2025 Annual Meeting of Stockholders (the "Annual Meeting") virtually on June 13, 2025, at 9:00 a.m. Pacific Daylight Time, via a live webcast, which can be accessed on the Internet by visiting www.virtualshareholdermeeting.com/APPF2025.

Only holders of record of shares of our Class A Common Stock and Class B Common Stock at the close of business on April 16, 2025 (the “Record Date”) are entitled to notice of, and to vote at, the Annual Meeting. To access the Annual Meeting, you will need a 16-digit control number. If you are a stockholder of record as of the Record Date or any adjournment or postponement thereof, the control number is provided on the Notice Regarding the Availability of Proxy Materials you received in the mail or on your proxy card (if you requested to receive printed proxy materials). If you are a beneficial owner of shares held in “street name” through a broker, bank or other nominee, you may contact your broker, bank or nominee where you hold your account if you have questions about obtaining your control number.

Stockholders will be able to attend, vote and submit questions virtually during the Annual Meeting.

We are holding the Annual Meeting for the following purposes:

| 1 
 2 |     | To elect three Class I directors to a three-year term to hold office until our 2028 annual meeting of stockholders, or until the date on which their successors are duly elected and qualified; 
 To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending