Company: IPST
Filing Date: 2025-05-12
Form Type: 424B3
Source: 0001641172-25-009684
Chunk: 12

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-05-12
Form: 424B3
Chunk 12
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 Product Lines Through High-Volume Distribution. By leveraging the data               
 we collect from our DtC sales, we plan to continue to produce and sell innovative, premium-branded 
 products through our primary channels of distribution. These channels consist of wholesale         
 distribution to retail establishments such as retail supermarkets, liquor stores, state liquor     
 stores (in control states), hotels, casinos, bars and restaurants.                                 |
| ● | Grow                                                                                               
 the TBN model. One of our primary focus areas is the expansion of the TBN to create                
 a national network of tribal spirits production and retail operation locations in or around        
 tribal casinos and high-foot-traffic entertainment districts on tribal lands. We believe           
 these operations will benefit from the fact that, as sovereign nations, tribes are exempt          
 from a variety of state and local zoning and construction codes and can collect and keep           
 state and local excise and sales taxes on the products they produce and sell on tribal lands,      
 along with distributing products to their own properties.                                          |
| ● | Continue                                                                                           
 to Innovate New Products. We plan to continue to employ a synergistic process of                   
 rapid development and testing of new products through DtC sales, sampling in our company-owned     
 distilleries and tasting rooms and, in collaboration with the TBN, selling products to consumers   
 in our Heritage-branded TBN distilleries. Once we obtain positive feedback on a new product,       
 we can then launch it for sale directly to consumers via the internet to generate revenue          
 and collect more data from consumers across the country. With new data in hand, we can make        
 decisions with our wholesale partners on which products should be taken to the wholesale           
 market. This direct-to-consumer launch model is a strategy we have utilized since our inception.   
 It has been an important part of our ability to launch, test, re-formulate and re-launch           
 products that have subsequently proven to be appealing to consumers.                               |
| ● | Continue                                                                                           
 to Innovate Marketing Through the Adoption of Artificial Intelligence (“AI”).                      
 We plan to continue testing new AI technology, methods and tools focused on the creation           
 of content, designs, themes and audience identification to maximize the efficiency of our          
 marketing efforts.                                                                                 |

| 5 |

Recent Developments

The Equity Line of Credit. On January 23, 2025, we entered into the ELOC Purchase Agreement with the Investor establishing the Facility. Pursuant to and subject to the conditions set forth in the ELOC Purchase Agreement, beginning on February 6,