Company: KYIV
Filing Date: 2025-03-31
Form Type: DRS
Source: 0001213900-25-026261
Chunk: 273

Company: Kyivstar Group Ltd.
Filing Date: 2025-03-31
Form: DRS
Chunk 273
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 market leadership but also drive significant growth in our digital offerings, reinforcing our position as a leader in technological innovation and digital transformation. 137 Maintain paying subscriber base and grow share of multiplay users and average revenue per user Our strategic vision is centered on maintaining our paying subscriber base while expanding our share of multiplay users and increasing our ARPU. We intend to continue growing our digital offering organically by focusing on increasing multiplay penetration among our existing customers and newly acquired customers. By developing bundled services that combine high -speedinternet, reliable voice communication and additional value -addedservices, we aim to increase customer engagement and retention. We believe that our multiplay approach will help us build stronger customer relationships and create cross -sellingopportunities. We believe that by bundling multiple products and services under one umbrella, customers are more likely to remain within our portfolio of products and services and engage with our services more frequently. Our multiplay strategy aims to provide several points of contact with customers on a daily basis, which we believe fosters deeper customer loyalty and long -termretention. We intend to leverage these enhanced customer interactions to drive cross -sellingopportunities and sustainably increase our ARPU. As of September 30, 2024, the median monthly ARPU for B2C customers in the fixed market was approximately $3.80, based on the median value among the top 15 players in the market by B2C subscriber base. We believe the average market ARPU in Ukraine is relatively low and has the potential to increase to levels comparable to ARPU levels in Central and Eastern European nations. We believe that with renewed positive gross domestic product (“GDP”) growth in Ukraine predicted by the International Monetary Fund, this ARPU increase is possible. In 2022, the Ukrainian GDP contracted, due to the acute effects of the war, but from 2023, Ukrainian GDP has remained steady and growth is expected to remain between 2% and 6% through 2027. We aim to further increase the ARPU for our customers by introducing premium services and upselling existing offerings. ____________ (1)Estimated as average of Q1 -Q32024monthly ARPU across all MNOs in selected countries as per GSMA (in USD). (2)2024 International Monetary Fund (IMF) estimate, per IMF October 2024 WEO database. Serve as a key international investor in restoring and developing digital ecosystem in Ukraine As a major social sponsor, investor and top employer in Ukraine, with a