Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 92

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 92
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 through trading prices or an established securities market or an amount paid in an arm’s length private

transaction), and other relevant factors such as control premiums or discounts for lack of marketability and whether the

valuation method is used for other purposes that have a material economic effect on the Company, its shareholders or its

creditors.

2.24 “ Grant Date ” means the date on which an Award is granted by the Committee or such later date as the Committee may

specify to be the effective date of an Award.

2.25 “ Grantee ” means an Eligible Person who has been granted an Award.

2.26 “ Greater Than 10% Shareholder ” means an individual then owning (within the meaning of Section 424(d) of the Code)

more than 10% of the total combined voting power of all classes of stock of the Company or any affiliate corporation (as

defined in Section 424(f) of the Code) or parent corporation thereof (as defined in Section 424(e) of the Code).

2.27 “ Incentive Stock Option ” means an Option that is intended to qualify as an incentive stock option and conforms to the

applicable provisions of Section 422 of the Code and the regulations thereunder.

2.28 “ Non-Employee Director ” means a member of the Board who is not an employee of the Company or any of its

Subsidiaries, who satisfies the requirements to qualify as a “nonemployee director” under Rule 16b-3.

2.29 “ Non-Qualified Stock Option ” means an Option that is not an Incentive Stock Option within the meaning of Section

422(b) of the Code.

2.30. “ Normal Retirement ” means a Grantee’s Termination of Service, other than for Cause, due to death or Disability, or on

or after (i) the Grantee has reached age sixty-two (62) and (ii) the Grantee has completed five (5) years of service with the

Company or a Subsidiary.

2.31. “ Option ” means a right to purchase Shares at a specified Exercise Price, granted under Section 8 hereof. An Option

shall be either a Non-Qualified Stock Option or an Incentive Stock Option; provided, however, that Options granted to Non-

Employee Directors or consultants of the Company or a Subsidiary shall be Non-Qualified Stock Options.

2.32. “ Performance Goal ” means the performance criteria determined by the