Company: NET
Filing Date: 2025-04-21
Form Type: DEF 14A
Source: 0001477333-25-000065
Chunk: 2

Company: Cloudflare, Inc.
Filing Date: 2025-04-21
Form: DEF 14A
Chunk 2
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 47 |
| Potential Payments upon Termination or Change in Control                                   |     | 48 |
| CEO Pay Ratio                                                                              |     | 50 |
| Pay Versus Performance                                                                     |     | 50 |
| EQUITY COMPENSATION PLAN INFORMATION                                                       |     | 58 |
| SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT                             |     | 59 |
| CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS                                       |     | 62 |
| OTHER MATTERS                                                                              |     | 65 |

#### Cloudflare, Inc.

#### 101 Townsend Street

#### San Francisco, California 94107

### PROXY STATEMENT

#### FOR THE 2025 ANNUAL MEETING OF STOCKHOLDERS
<div align='center'>TO BE HELD AT 8:30 AM PACIFIC TIME ON THURSDAY, JUNE 5, 2025</div>

### GENERAL INFORMATION
Our Board of Directors solicits your proxy on our behalf for the 2025 Annual Meeting of Stockholders, including any adjournments, continuations, or postponements thereof (the Annual Meeting), for the purposes set forth in this proxy statement for our Annual Meeting (this Proxy Statement) and the accompanying Notice of Annual Meeting. The Annual Meeting will be held via a live audio webcast on the Internet on Thursday, June 5, 2025 at 8:30 a.m. Pacific Time. The Notice of Internet Availability of Proxy Materials (the Notice) containing instructions on how to access this Proxy Statement and the Annual Report on Form 10-K for the year ended December 31, 2024 (2024 Annual Report) is first being mailed on or about April 21, 2025 to all stockholders entitled to vote at the Annual Meeting. If you held shares of our Class A common stock or Class B common stock at the close of business on April 10, 2025, you are invited to virtually attend the meeting at www.virtualshareholdermeeting.com/NET2025 and vote on the proposals described in this Proxy Statement.

In this Proxy Statement, the terms "Cloudflare," "the company," "we," "us," and "our" refer to Cloudflare, Inc. and its subsidiaries. The mailing address of our principal executive offices is 101 Townsend Street, San Francisco, California 94107.

The information provided in the “question and answer” format below is for your convenience only and is merely a summary of the information