Company: CL
Filing Date: 2025-03-26
Form Type: DEF 14A
Source: 0001308179-25-000223
Chunk: 24

Company: COLGATE PALMOLIVE CO
Filing Date: 2025-03-26
Form: DEF 14A
Chunk 24
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 | ● | Kimberly-Clark Corporation | ● | Reckitt Benckiser Group PLC  |
| ● | General                         
 Mills, Inc.                     | ● | The Kraft Heinz Company    | ● | Unilever                     
 PLC                          |

Our 2024 revenue and market capitalization as of December 31, 2024 were at the 57th and 70th percentiles, respectively, of the Comparison Group.

| 2025            
 Proxy Statement | 35 |

Executive Compensation Compensation data are collected for these companies for all of our three primary compensation components (base salary, annual incentive pay and long-term incentive pay), both individually and in the aggregate, as well as for indirect compensation elements such as perquisites and retirement benefits. Our total shareholder return, adjusted earnings per share growth, adjusted net income growth, return on sales, operating cash flow as a percentage of sales, organic sales growth, net sales growth, return on invested capital and CEO total direct compensation relative to the Comparison Group for 2024 were as follows:

| COLGATE                                        
 2024 PERFORMANCE RELATIVE TO COMPARISON GROUP* |

(%)

| * | Adjusted                                                                               
 earnings per share growth, adjusted net income growth and organic sales growth reflect 
 the adjustments described in Annex A to Colgate’s earnings per share, net income       
 and net sales growth, respectively, and comparable adjustments to peer companies’      
 earnings per share, net income and net sales growth.                                   |

Because the P&O Committee established the performance measures for the 2022-2024 performance cycle at the beginning of 2022, the comparison group against which our performance is evaluated for purposes of determining payouts under the Growth Performance Plan for the 2022-2024 performance period is the Historical Comparison Group, except that Kenvue Inc. replaced Johnson & Johnson for the part of the 2022-2024 performance period following completion of its spinoff (referred to in this CD&A as the “2022-2024 Comparison Group”). Information about our performance relative to the 2022-2024 Comparison Group can be found on page 30. Compensation Components Compensation Mix Our executive compensation programs consist of the following three primary components:

| Base   
 salary |     | Annual                              
 incentives                          |     | Long-term                                                        
 incentives                                                       |
|        |     | Payable in the form of cash bonuses |     | Payable in the form of PBRSUs, stock options and time-based RSUs |

In allocating target compensation among these three components, the