Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 64

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 64
---
50%          |
| Threshold to Target |     | $14.41 million to $28.79 million    |     | 51% to 99%   |
| Target              |     | $28.8 million                       |     | 100%         |
| Above Target        |     | $28.81 million to $34.56 million    |     | 101% to 120% |

<div align='center'>41</div>

(1) For purposes of the 2024 Bonus Plan, achievement of the adjusted EBITDA performance objective was to be determined by comparing results to the target level with all bonus expense and budgeted capital software development expense removed. The target levels for the adjusted EBITDA performance objectives are exclusive of eligible executive bonus payouts earned.

Individual Annual Performance Review Impact

In addition to achieving the corporate performance measure target levels, each Named Executive Officer received an annual performance review for 2024. This individual performance review rating would directly impact their potential 2024 annual bonus payment. Each Named Executive Officer received a bonus payment based on the corporate performance level achieved adjusted for their individual performance based on the results of their annual performance review.

| Individual Performance Review Rating |     | Individual Performance Review Rating Scale |     | Individual Performance Adjustment Percentage |
| Transformative Impact                |     |                                          5 |     | 120%                                         |
| Significant Impact                   |     |                                          4 |     | 110%                                         |
| Satisfactory Impact                  |     |                                          3 |     | 100%                                         |
| Minimal Impact                       |     |                                          2 |     | 50%                                          |
| No Impact                            |     |                                          1 |     | 0%                                           |

2024 Bonus Plan Payments

For the full year of 2024, our adjusted EBITDA results were as follows for purposes of the 2024 Bonus Plan:

| Corporate Performance Measure |     | Target Performance Level |            |     | Threshold Performance Level |            |     | Actual Performance Level |           |     | Attainment Percentage |     | Attainment Percentage Adjusted for Individual Performance |     | Bonus Payout as a Percentage of Salary |
|:------------------------------|:----|:-------------------------|-----------:|:----|:----------------------------|-----------:|:----|:-------------------------|----------:|:----|:----------------------|:----|:----------------------------------------------------------|:----|:---------------------------------------|
| Adjusted EBITDA               |     | $                        | 28