Company: IPST
Filing Date: 2025-06-13
Form Type: S-1
Source: 0001641172-25-015121
Chunk: 45

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-06-13
Form: S-1
Chunk 45
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 producers, either in their space or in                     
 our space to increase the variety of our offerings, attract new consumers to our space or get our brand and products in front of           
 consumers in areas of the country where we do not have a physical presence. There is a risk that the co-location does not work or          
 does not make sense to the consumer, which would depress sales and could result in a loss of the effort, time and money spent on           
 developing such co-location presence. There is also a risk the other brand owner with whom we partnered in the effort may not be           
 able to fulfill its agreements, thereby resulting in lower sales, revenue and profitability compared to expectations heading into          
 such an arrangement. There is a risk the staff of the co-location partner does not represent our brand properly to consumers, or           
 creates confusion about the brand or the products, or otherwise encourage consumers to skip purchasing our brands in favor of trying       
 and purchasing their own brands. Likewise, there is a risk the co-location partner accuses our retail employees of not representing        
 the co-located brand properly to consumers, or creating confusion about the brand or the products, or otherwise is accused of encouraging  
 consumers to skip purchasing those brands in favor of trying and purchasing our own brands. There is a risk the other brand owner          
 cannot pay their debts, becomes insolvent, files for bankruptcy, is foreclosed upon or otherwise must cease operations, in which           
 case we could have a co-located presence without a corresponding co-location partner to fulfill its terms of the agreement. In such        
 a case, it may also be that we lose the right to continue using the co-located space to market and sell our products. There is also        
 a risk that the entity with which we have co-located, or one of its employees, managers, executives, directors, or prominent shareholders, 
 does or says something to cause harm to the co-located product and our brand by association.                                               |
| ● | Other                                                                                                                                      
 collaborative arrangements with brands, producers, partners, or celebrities — We may enter into collaborative agreements                   
 with other brands, producers, partners, or celebrities. There is a risk that those collaborative partners might not fulfill their          
 obligations under the agreements, or they may not pay fees or royalties due to us. They may use licenses from us in an inappropriate       
 way inconsistent with our company, our brands, or the terms of the license. There is a risk they could do or say something to cause        
 harm to our brand or the collaboration effort by association.