Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 54

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 54
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            $97,500 |
| Guilfoyle  |     | 40%                       |     |            $79,200 |
| Storey     |     | 45%                       |     |            $48,834 |
| Mattessich |     | 45%                       |     |            $47,736 |

The Company paid the 2024 annual cash incentives on March 14, 2025. The payouts are reflected as 2024 compensation in the Summary Compensation Table of this proxy statement in the column labeled “Non-EquityIncentive Plan Compensation.” Long-Term Incentives The Compensation Committee grants long-term incentive awards to our eligible NEOs and to a broader group of employees under our Amended 2015 Stock Incentive Plan to align the interests of our management team with the interests of our stockholders and to create substantial incentives for the team to achieve our long-term goals. These awards enable us to provide competitive compensation to help in the recruitment of executives and employees and, through vesting provisions, also help to promote the retention and long-term service of executives and key employees. Subject to stockholder approval at the Annual Meeting and beginning with grants made after the Annual Meeting, long-term incentive awards will be made under the proposed 2025 Omnibus Incentive Compensation Plan. In 2024, we began granting a mix of PSUs and RSUs to our NEOs to recognize the Company’s growth and to enhance stockholder alignment by providing management with the upside opportunity afforded by outperformance. Upon vesting, each share is settled by delivering to the holder one share of common stock. The performance period for the PSU awards began January 1, 2024 and ends December 31, 2026.

| Vehicle |     | Weighting              |     | Vesting Criteria                 |     | Vesting Horizon |
| PSU     |     | •  CEO: 50% (Intended) 
 •  NEOs: 30%           |     | •  3-YearCumulative Revenue: 50% 
 •  3-YearRelative TSR: 50%       |     | 3-year          |
| RSU     |     | •  CEO: 50% (Intended) 
 •  NEOs: 70%           |     | •  Service-based                 |     | One-third       |

The Compensation Committee approves equity values for target awards with