Company: SOBR
Filing Date: 2025-08-07
Form Type: 10-Q
Source: 0001477932-25-005544
Chunk: 82

Company: SOBR Safe, Inc.
Filing Date: 2025-08-07
Form: 10-Q
Item: Part I, Item 2
Chunk 82
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 in the United States during 2022 and continue to increase annually.

Further attributing to the ongoing and ever-increasing AUD epidemic, less than 10% of those affected have available or receive treatment leaving approximately 26 million in the United States without traditional medical treatment options. The demographics of the 26 million untreated individuals cover a wide range including 17 million men and 12 million women with 1.5 million under the age of 21. Those who are not able to receive medications or clinical behavioral treatments must work to find alternative solutions to address and recover from AUD such as the SOBR Safe monitoring and detection solutions. We continue ongoing efforts to identify the wide-ranging demographics of the AUD epidemic in an effort to provide solutions defined for each group according to their treatment needs and journeys.

Marketing

We have developed a marketing plan that includes:

➢consumer and enterprise e-commerce web-solutions,➢search engine optimization (SEO) and search engine marketing (SEM),➢integrated digital and traditional media campaigns,➢brand ambassadors, affiliate partners and social media influencers,➢public relations initiatives and trade shows,➢business to business targeted digital campaigns,➢alcohol detection/testing channel partners,➢territorial sales agents,➢advocacy group alignment,➢ongoing brand development, and➢continuous pursuit of cutting-edge technologies for future integration.

As of June 30, 2025, we have retained six channel partners to augment our sales and marketing efforts, serving business customers with SOBRsafe technology solutions, including the SOBRcheck and SOBRsure devices.

Recent Developments 

During the six-months ended June 30, 2025, the following developments occurred:

 ➢Achieved an increase in revenue of 87% from the prior year six-month period coupled with an improving gross margin of 58%.➢Net proceeds of approximately $3.3M were received from the exercise of outstanding warrants during the quarter ended March 31, 2025, which were issued in conjunction with the 2024 PIPE Financing completed in October 2024.➢We effected and completed a 1-for-10 reverse stock split of the Company’s common stock on April 4, 2025, a Share Combination Event, reducing the total number of outstanding shares from approximately 15.2 million to 1.5 million. Fractional shares as a result of the reverse stock split were rounded up to one full share of common stock. Following the reverse stock split,