Company: CRCT
Filing Date: 2025-04-15
Form Type: DEF 14A
Source: 0001828962-25-000065
Chunk: 37

Company: Cricut, Inc.
Filing Date: 2025-04-15
Form: DEF 14A
Chunk 37
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 we continue to view time-based equity awards as critical to ensure market competitiveness and expect to continue their use as part of our overall compensation program.

#### Advisory Vote on Compensation
We submitted to our stockholders at the 2024 Annual Meeting a proposal for an advisory (non-binding) “say-on-pay” vote on the compensation of our named executive officers. We were pleased that approximately 98.45% of the votes cast at the 2024 Annual Meeting were cast in favor of our advisory say-on-pay proposal. Based on this strong stockholder support, the Compensation Committee determined to maintain the parameters of our existing executive compensation program and policies, and intends to continue to monitor shareholder

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feedback, including the results of future say-on-pay advisory votes, in making future decisions affecting the compensation of our executives.

#### Elements of Executive Pay and 2024 Compensation

#### Base Salary
We provide base salary to our executive officers to compensate them for services rendered during the fiscal year. Generally, our executive officers’ initial base salaries are established through arm’s-length negotiation when they are hired, taking into account their position, experience, qualifications, prior base salary, and the base salaries of our other executive officers. Thereafter, the base salaries of our executive officers are periodically reviewed and adjusted to reflect the scope of their position, responsibilities, performance, and contributions and prevailing market conditions.

In 2024, the compensation committee reviewed the base salaries of our executive officers, including our named executive officers, taking into consideration the factors described in the section above titled “Our Compensation-Setting Process.” Based on this review, the compensation committee approved increases to each of our named executive officers’ base salary, effective as of April 1, 2024, in order to provide them with base salaries that the compensation committee deemed appropriate. Effective as of December 1, 2024, the compensation committee approved additional increases to Mr. Shill and Mr. Olsen in order to provide them with base salaries that the compensation committee deemed more in line with market competitiveness. Accordingly, our named executive officers’ base salaries for 2024, compared to base salaries for 2023, were as follows:

| Named Executive Officer |     | 2023 Base Salary |     | 2024 Base Salary |     | Base Salary as of 12/1/2024 |
| Ashish Arora            |     |         $495,000 |     |         $514,800 |     |                    $514,800 |
| Kim