Company: BBD
Filing Date: 2025-03-31
Form Type: 20-F
Source: 0001292814-25-001244
Chunk: 144

Company: BANK BRADESCO
Filing Date: 2025-03-31
Form: 20-F
Item: Item 4
Chunk 144
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 client invests, starting at R$15 thousand                          
    and can win more than R$400 thousand in prizes. Withdrawal and/or draw amount are able to purchase Livelo Points with exclusive conditions;
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·                             New Max Prêmios Instantâneo (Instant Awards): a one-time payment of R$15 grant the                          
    client an instant chance to win through a gamified draw experience, with immediate results. Additionally, they secure into the special
                                  draw on March 15, 2025, for a chance to win over R$2.5 million in prizes;                               
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83 – Form 20-F 2024 | Bradesco
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·             Max Prêmios 2000 and 3000: products with millionaire raffles of up to R$4.5 million and 21         
    monthly draws of up to R$300 thousand, with single payment starting at R$2 thousand, and valid for 24 months;
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·              Max Prêmios Natal and Max Prêmios da Virada (Christmas Awards and New Year Awards): with          
    only R$100 or R$200, clients could win more than R$1 million in prizes, in addition to the monthly draws; and
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·                       Expresso da Sorte (Lucky Express): product starting at R$2, which aims to popularize Capitalization                    
    and open new markets. The client can acquire it through the Bradesco Expresso network and has a chance to win more than 75 thousand instant
                          prizes of up to R$60 thousand, besides the chance to win monthly prizes of up to R$50 thousand.                      
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 Maintaining the focus of Bradesco Capitalização on actions aimed at sustainability and constant search for the de-materialization and digitalization of its services, the possibility of checking statements and securities, as well as certificates, income statements for income tax and information regarding draws, such as results and lucky numbers were made available to non-account holders on the Bradesco Seguros App. Also in 2024, we offered more services through digital channels, such as the new Max Prêmios (Instant Awards) journey, the draw can be checked on the Bradesco App and the expansion of communications by the Bradesco, Bradesco Seguros and Internet Banking Apps bringing more transparency, information, agility, self-service and security. Currently, the number of Individual clients who purchase the product in digital channels