Company: GCL
Filing Date: 2025-03-17
Form Type: DRS
Source: 0001213900-25-024502
Chunk: 114

Company: GCL Global Holdings Ltd
Filing Date: 2025-03-17
Form: DRS
Chunk 114
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ging towards transmedia, a trend in which game companies bring their game IP to film, television, and other media to expand the reach of their franchise and bring consumers back to their core game franchise. Recent notable examples would be the Dungeon & Dragonmovie and the Witcherseries on Netflix which were based on the Dungeons and Dragonsand the Witchergame series and derived from the Witchernovel series. Since 2018, we have also witnessed a growing number of video game adaptations that have made their way onto home streaming services, and we believe that this trend is here to stay. As we enter into content and game creation and investment in game IP and establish our international presence as game publisher outside of Asia, we plan to continue to partner with game developers, publishers and brand owners to create games, original content and entertainment properties. It is part of our growth strategy to move up the value chain in the game creation process, build our game IP and potentially monetize game IP through transmedia. It is therefore part of our growth strategies to continue investing in game IP by establishing our own game studio and make investments in other game studios while creating content.

We have plans to build in activation keys within toys to deepen the consumer experience with game IP. Based on The Global Toy Market Report (Annual 2022) published by The Toy Association, the global toy market in 2022 was estimated at $107.4 billion. While the toy and game industries are two important pillars in the entertainment industry, toys and games are typically sold separately. However, leveraging emerging technologies, Nintendo Co. Ltd. (“ Nintendo”) succeeded in launching a series of Amiibos toy collectibles with the addition of in-game content within each toy. These Amiibo figures use built-in near field communication (“ NFC”) technology to interact with supported video game software, allowing data to be transferred in and out of games and across multiple platforms. Based on a report published by Nintendo as of November 9, 2022, Nintendo shipped more than 77 million units of amiibo figures as of September 30, 2022 16. As we continue to build a strong pipeline of game IP through our publishing business, we would be well positioned to develop our own toy collectible series that comes with activation keys with in-game content. We believe that if we are successful in merging our game offerings with in-game content into toys, we will have an opportunity to tap into the global toy market.

Sales and Marketing

We sell our game titles both physically and digitally in Asia through