Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 75

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 75
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ptions used in the calculation of these amounts are discussed in Note 18 to our Consolidated Audited Financial Statements for the fiscal year ended December 31, 2024, included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. The RSUs vest in full on the one year anniversary of their date of grant, except for the RSUs granted to Mr. Melotte, for which the vesting date has been pro-rated given his commencement as a director on September 18, 2024. |

| (3) | Mr. Kontorovsky was appointed to the Board on October 29, 2024 as a designee of PepsiCo, and he does not receive compensation for his service on the Board. Mr. Kontorovsky replaced Mr. Jim Lee, who was the prior designee of PepsiCo and who resigned from the Board on September 18, 2024. Mr. Jim Lee similarly did not receive compensation for his service on the Board. |

| (4) | Mr. Ruberti resigned from the Board on March 28, 2024 and, accordingly, his 2024 equity award was forfeited. |

| 2025 PROXY STATEMENT |     | 57 |

CORPORATE GOVERNANCE HIGHLIGHTS CORPORATE GOVERNANCE HIGHLIGHTS Our Corporate Governance Practices As part of our commitment to corporate governance best practices, the Board of Directors has adopted the following practices, which are described in more detail in this proxy statement.

| •  Annual election of directors                                                                                          |     | •  50% of director nominees are women or identify as diverse                              |
| •  8 of 9 director nominees are independent                                                                              |     | •  Director rotation policy ensures path to Board refreshment                             |
| •  Lead independent director appointed to support Board activities among independent directors and liaise with CEO/Chair |     | •  Hedging or pledging of stock by Celsius directors and executive officers is prohibited |
| •  All independent Board committees                                                                                      |     | •  Annual review of charters and governance guidelines                                    |

| 58 |     | 2025 PROXY STATEMENT |

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS Lease of Executive Offices Until December 6, 2024, the Company’s