Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 53

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 53
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 receive cash in the amount of $7,540, without interest, for the 26,000 shares of common stock held prior to the Reverse Stock Split.                                                                                                                                                                                                                                                                                                                                                                           |
| Mr. Gomez holds 10,000 shares of common stock in one brokerage account and 20,000 shares in another brokerage account at the effective time of the Reverse Stock Split.                                |     | Each of Mr. Gomez’s holdings will be treated separately unless he proactively takes action to consolidate his accounts. Assuming each of the brokerage firms with whom Mr. Gomez holds his shares in “street name” effect the Reverse Stock Split for their beneficial holders, Mr. Gomez will receive cash in the amount of $8,700, without interest, for the 30,000 shares of common stock held prior to the Reverse Stock Split.                                                                                                                                                                                                                                                                                                                                                                                    |
| Mr. Brown and Ms. Brown each hold 25,000 shares in separate, individual record holder accounts, but also hold 1,000 shares of common stock jointly in another record holder account.                   |     | Shares held in joint accounts will not be added to shares held individually in determining whether a stockholder will be a Cashed Out Stockholder or a Continuing Stockholder unless a stockholder proactively takes action to consolidate accounts. Accordingly, Mr. Brown and Ms. Brown will each own 1 share of common stock after the Reverse Stock Split in their separate accounts, but will receive $290, without interest, for the shares held in their joint account.                                                                                                                                                                                                                                                                                                                                         |

Treatment of Equity-Based Incentive Compensation Awards We have two different types of equity incentive compensation awards outstanding: options to purchase shares of our common stock and restricted stock units. Those awards were granted to various participants under our 2013 Stock Incentive Plan (as amended, the “ 2013 Plan”), 2016 Stock Incentive Plan (as amended, the “ 2016 Plan”), and 2022 Equity Incentive Plan (as amended the “ 2022 Plan” and together with the 2013 Plan and the 2016 Plan, the “ Equity Plans”), including directors, employees or consultants of the Company or one of our affiliated companies.

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TABLE OF CONTENTS

If the Reverse Stock Split is effected, the terms of equity awards granted under the Equity Plans will automatically be proportionally adjusted pursuant to the terms of the respective Equity Plan to maintain their economic value:

| • | Stock Options — The per share exercise price of outstanding stock options will be increased and