Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 71

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 71
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15, 2027. The AOIM goals for the FY25-27 Y2AOIM PSUs and FY25-27 Y3AOIM PSUs were not established on the date of grant and, as a result, for accounting purposes, are not considered granted until the respective performance goals are established. Accordingly, the grant date fair value of the FY25-27 rTSR PSUs and FY25-27 Y1AOIM PSUs are reported in the Stock Awards column for 2025, but the grant date fair value of the FY25-27 Y2AOIM PSUs and FY25-27 Y3AOIM PSUs will not be reported in the Stock Awards column until 2026 and 2027, respectively. (b) In FY24 are comprised of PSUs with one, three-year performance period with goals related to rTSR (referred to herein as the FY24-26 rTSR PSUs) and PSUs with three, one-year performance periods with goals related to AOIM (referred to herein as the FY24-26 Y1AOIM PSUs, FY24-26 Y2AOIM PSUs and FY24-26 Y3AOIM PSUs), in each case with the number of shares earned paid out at the end of the three-year performance period on November 15, 2026. The AOIM goals for the FY24-26 Y2AOIM PSUs and FY24-26 Y3AOIM PSUs were not established on the date of grant and, as a result, for accounting purposes, are not considered granted until the respective performance goals are established.

| SALLYBEAUTY HOLDINGS, INC. | 73 | 2025 Proxy Statement |

Accordingly, the grant date fair value of the FY24-26 rTSR PSUs and FY24-26 Y1AOIM PSUs were reported in the Stock Awards column for 2024, and the grant date fair value of the FY24-26 Y2AOIM PSUs are reported in the Stock Awards column for 2025. The grant date fair value of the FY24-26 Y3AOIM PSUs will not be reported in the Stock Awards column until 2026. (c) In FY23 are comprised of PSUs with one, three-year performance period with goals related to rTSR (referred to herein as the FY23-25 rTSR PSUs) and PSUs with three, one-year performance