Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 9

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 9
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, employees, and advisors. If we are unable to retain or motivate such individuals or hire qualified personnel,
we may not be able to grow effectively.

We depend on the services of a number of key
management personnel, employees, and advisors and our future performance will largely depend on the talents and efforts of such individuals.
We do not currently maintain “key person” life insurance on any of our employees. The loss of one or more of such key individuals,
or failure to find a suitable successor, could hamper our efforts to successfully operate our business and achieve our business objectives.
Our future success will also depend on our ability to identify, hire, develop, motivate and retain highly skilled personnel. Competition
in our industry for qualified employees is intense, and our compensation arrangements may not always be successful in attracting new
employees and/or retaining and motivating our existing employees. Future acquisitions by us may also cause uncertainty among our current
employees and employees of the acquired entity, which could lead to the departure of key individuals. Such departures could have an adverse
impact on the anticipated benefits of an acquisition.

We may face intense competition and expect
competition to increase in the future, which could prohibit us from developing a customer base and generating revenue.

We are focused on the mobile application industry,
specifically the mobile messaging market, which is already saturated with established companies. Many of these companies, including Apple
Inc., Alphabet Inc., Facebook, Inc., and Snap Inc., already have an established market in our industry. Most of these companies have
significantly greater financial and other resources than us and have been developing their products and services longer than we have
been developing ours.

7

The application is based on new and unproven
technologies and is subject to the risks of failure inherent in the development of new products and services.

Because the application is based on certain new
technologies, it is subject to risks of failure that are particular to new technologies, including the possibility that:

    ●
    the application may not gain market acceptance;

    ●
    proprietary rights of third parties may preclude us from marketing
    a new product or service;

    ●
    the application may not receive the exposure required to obtain new
    users; or

    ●
    third parties may market superior products or services.

If we are unable to maintain a good relationship
with the markets where the application is distributed, our business will suffer.

The Apple App Store is the primary distribution,
marketing, promotion and payment platform for the application. Any deterioration