Company: IPST
Filing Date: 2025-10-16
Form Type: S-1/A
Source: 0001213900-25-099309
Chunk: 209

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-10-16
Form: S-1/A
Chunk 209
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000 or more if the contents are sold by the bottle through our own retail channels. Since the launch of Stiefel’s Select, we have already been awarded a Double Gold Medal, Gold Medal and Best of Category for our first releases by some of the most prestigious spirits competitions in the world. In keeping with consumer trends, we also developed a line of super premium spirits -basedRTDs in 12 -ouncecans for on -the-goconsumers. The RTD segment is among the fastest -growingsegments of the alcoholic beverage market in the U.S., and our line of award -winningRTDs began to gain wholesale momentum in the Pacific Northwest in late 2022. These products come in four flavors: Peachy Bourbon, Gin Jam Fizzzz, Easy Peasy Lemon Squeezyand Blood Orange Vodkarita. Each recipe features a burst of flavors, low carbonation and a low 6.9% ABV (alcohol by volume). In a recent survey of 993 customers in our tasting rooms, 70% replied they would purchase our RTD products at a retailer, with the largest group of responders to the survey in the 26 -45age demographic. All four products have won awards from respected tasting competitions, including Peachy Bourbon,which was named best overall RTD among all RTD products by the Seattle Cocktail Club, a collection of the top bartenders and industry insiders in the region. In May 2023, all four RTDs ran the table at the International SIP judging with 3 Gold Medals, a Double Gold Medal, two Consumer Choice Awards and an Innovation Award. In the U.S., RTDs are projected by Grand View Research to reach $2.4 billion in revenue by 2030 with a 13% CAGR from 2020 to 2030. Consumers are increasingly favoring RTDs because of their convenience, consistent flavor profiles and lower alcohol content, which we believe helps to position the products in the growing “better for you” segment of the adult beverages market. We also feature a series of gins, rums and limited -editionproducts, primarily in our tasting rooms as we examine which products perform well enough to try to push into broader distribution. Distribution and Sales We utilize an omni -channelapproach for the distribution of our products, which includes sales through our -brandeddistilleries and tasting rooms; wholesale through distributors to retailers and on -premisesaccounts, such as bars and restaurants; DtC online sales