Company: GOLD
Filing Date: 2025-02-10
Form Type: 10-Q
Source: 0000950170-25-016909
Chunk: 337

Company: Gold.com, Inc.
Filing Date: 2025-02-10
Form: 10-Q
Item: Item 1
Chunk 337
---
's metrics are included after the Company acquired a controlling interest on June 21, 2024.

(7)Ticket volume from pre-existing customers represents the total number of product orders from pre-existing customers processed by JMB, Goldline, SGB, and PMPP during the period. SGB's metrics are included after the Company acquired a controlling interest on June 21, 2024.

(8)Total ticket volume represents the total number of product orders processed by JMB, Goldline, SGB, and PMPP during the period. SGB's metrics are included after the Company acquired a controlling interest on June 21, 2024.

(9)Average Order Value ("AOV") represents the average dollar value of product orders (excluding accumulation program orders) delivered to the customer during the period. SGB's metrics are included after the Company acquired a controlling interest on June 21, 2024.

65

Overview of Results of Operations for the Six Months Ended December 31, 2024 and 2023

— Direct-to-Consumer Segment 

The operating results of our Direct-to-Consumer ("DTC") segment were as follows (in thousands, except performance metrics data):

    Six Months Ended December 31,
     
    2024
     
    2023
     
    Change

    $

    % of revenue

    $

    % of revenue

    $

    %

    Revenues
     
    $
    1,057,112
     
    (a)

    100.000
    %

    $
    696,177
     
    (b)

    100.000
    %

    $
    360,935

    51.8
    %

    Gross profit

    48,486

    4.587
    %

    43,215

    6.207
    %

    $
    5,271

    12.2
    %

    Selling, general, and administrative expenses

    (27,649
    )

    (2.616
    %)

    (22,310
    )

    (3.205
    %)

    $
    5,339

    23.9
    %

    Depreciation and amortization expense

    (7,736
    )

    (0.732
    %)

    (4,817
    )

    (0.692
    %)

    $
    2