Company: KHC
Filing Date: 2025-03-28
Form Type: DEF 14A
Source: 0001308179-25-000266
Chunk: 23

Company: Kraft Heinz Co
Filing Date: 2025-03-28
Form: DEF 14A
Chunk 23
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COMPENSATION PEER GROUP The Compensation Committee, in consultation with the compensation consultant, reviews compensation data from the compensation peer group of companies as a reference point to benchmark and evaluate the compensation of our NEOs, including our CEO, and compensation plan designs. The compensation peer group is based on publicly traded, U.S.-based organizations in the Consumer Staples Industry (under the Global Industry Classification Standard (GICS)) with revenue and market capitalization of approximately half to double Kraft Heinz’s net sales. We consider the organizations in this industry to be peers in competition for talent, consumers, and investors. PERFORMANCE PEER GROUP We established the performance peer group in 2021 with the introduction of our TSR performance metric to compare our long-term incentive compensation to the delivery of results relative to the performance peers, which we consider our performance peer group. We selected a subset of 13 Fast-moving Consumer Goods (FMCG) and Consumer Goods (CG) peers from our compensation peer group for the performance peer group. We view these companies particularly to be impacted by similar external and market factors and to similar degrees as us. We believe measuring our results relative to this performance peer group supports our pay-for-performance philosophy and aligns with stockholder interests.

| 56 | 2025 Proxy Statement |

| Company  
 Overview |     | Voting  
 Roadmap |     | Stockholder 
 Engagement  |     | Our   
 Board |     | Governance |     | Director     
 Compensation |     | Beneficial 
 Ownership  |     | Executive    
 Compensation |     | Audit   
 Matters |     | Stockholder 
 Proposals   |     | Other       
 Information |     | Appendix A. 
 Non-GAAP    |

CONSIDERATION OF SAY-ON-PAY VOTE The Compensation Committee and full Board take the outcome of stockholders’ annual advisory votes on compensation seriously and are focused on continuing to solicit, understand, and respond to stockholders’ feedback through these annual votes and our stockholder engagement efforts. Through our ongoing engagement with stockholders, we seek to elicit and consider a broad range of stockholder perspectives regarding our executive compensation program and structure. For 2024, the Compensation Committee reviewed stockholder feedback, identified key themes across the broad range of stockholder perspectives shared, and implemented changes designed to respond to each. At our 2024 Annual Meeting, stockholders showed strong support of our executive compensation program, with approximately 96% of votes cast in favor of our say-on-pay proposal. During our spring and fall 2024 stockholder engagement meetings