Company: TGNT
Filing Date: 2025-05-07
Form Type: S-1/A
Source: 0001477932-25-003416
Chunk: 10

Company: Totaligent, Inc.
Filing Date: 2025-05-07
Form: S-1/A
Chunk 10
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 landscape.

<div align='center'>Market Opportunity</div>

We believe that the market opportunity for Totaligent within the digital marketing industry is substantial, driven by several key factors:

Expanding Digital Advertising Market

According to Cognitive Market Research, the global Digital Ad Spending market size will be USD 621.45 billion in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031. This expansion underscores the shift of advertising budgets from traditional to digital channels, presenting platforms like Totaligent, which offer advanced targeting and integration tools, with a substantial opportunity to capture a significant share of this burgeoning market.

Rising Demand for Person-Based Marketing

Consumers increasingly expect personalized and relevant content, leading to a heightened demand for person-based marketing strategies. Studies have shown that personalized marketing can boost conversion rates by over 200%. We believe that our platform, which enables micro-targeting based on detailed consumer data, is well-positioned to capitalize on this trend, offering businesses the tools to deliver tailored experiences that meet consumer expectations.

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Growth in Programmatic Advertising

Programmatic advertising continues to dominate the digital display ad market. U.S. programmatic digital display ad spend will total $156.82 billion in 2024, according to a June 2024 eMarketer’s forecast. We believe that our white-label programmatic ad platform, connected to a broad network of publishers, offers a significant opportunity to tap into this market. As more advertisers move towards automated, data-driven ad buying, we believe that our platform can attract a wide range of users seeking efficient and effective advertising solutions.

Opportunities in Email, SMS, and Push Notification Marketing

Email marketing continues to deliver high ROI, while SMS and push notification marketing are experiencing rapid growth. Data Bridge Market Research projects the SMS marketing market will grow at a CAGR of 21.26% during the forecast period of 2023 to 2030. Totaligent’s integrated tools for email, SMS, and push notifications allow users to engage customers across multiple channels, creating a comprehensive marketing solution that meets diverse needs. The ability to offer these services within a single platform enhances the value proposition for businesses seeking to streamline their digital marketing efforts.

Regulatory and Market Adaptation

As digital advertising becomes more regulated, particularly in areas like political advertising, crypto, and other sensitive sectors, platforms that can adapt quickly to these changes will have a competitive advantage. We believe that our commitment to continuously updating