Company: JOUT
Filing Date: 2025-12-12
Form Type: 10-K
Source: 0001140361-25-045348
Chunk: 26

Company: JOHNSON OUTDOORS INC
Filing Date: 2025-12-12
Form: 10-K
Item: Item 7
Chunk 26
---
242023Net sales:   Fishing$459,162 $452,341 $492,927 Camping & Watercraft Recreation58,071 66,635 86,087 Diving75,458 73,628 85,069 Other / Eliminations(276)242 (239) $592,415 $592,846 $663,844 

 202520242023Operating profit (loss):   Fishing$19,570 $(6,598)$41,325 Camping & Watercraft Recreation918 (488)(1,320)Diving1,667 (1,244)6,092 Other / Eliminations(38,346)(35,192)(34,357) $(16,191)$(43,522)$11,740 

See Note 13 to the Consolidated Financial Statements included elsewhere in this report for the definition of segment net sales and operating profit.

Fiscal 2025 vs. Fiscal 2024

Net Sales

Net sales in fiscal 2025 were $592,415 compared to $592,846 in fiscal 2024.  Foreign currency exchange had a negligible impact on the current year’s sales versus the prior year.

18

Table of Contents

Net sales for the Fishing business increased by $6,821, or 2% during fiscal 2025 from fiscal 2024.  The increase in sales in this segment year over year was mainly due to sales generated by the introduction of new products, particularly in the last half of the current fiscal year.  

Camping & Watercraft Recreation net sales decreased $8,564, or 13%, in 2025 from 2024.   As previously announced, the Company exited the Eureka! brand in this segment, and completed all remaining sales of Eureka! inventory in the first fiscal quarter of 2025.  Excluding the impact of Eureka! sales in the prior year, which accounts for a decrease of approximately $9,432 year over year, sales in this segment increased slightly over the prior year due to success of new Jetboil products introduced into the market by the Company during the year.  

Diving net sales increased $1,830, or 2%, year over year.  The sales increase was primarily driven by modest improvements in market conditions across certain regions, as well as a favorable foreign currency translation impact on sales in this segment of approximately 1% in 202