Company: LTRYW
Filing Date: 2025-04-21
Form Type: 10-K
Source: 0001641172-25-005487
Chunk: 43

Company: Lottery.com Inc.
Filing Date: 2025-04-21
Form: 10-K
Item: Item 1A
Chunk 43
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 into new markets and investing resources towards increasing the depth of our coverage within existing
markets will impose additional burdens on our research, systems development, sales, marketing, and general managerial resources. If we
are unable to manage our expansion efforts effectively, obtain greater market share or obtain widespread adoption of new or upgraded
products, services, and systems, we may not be able to offset the expenses associated with the launch and marketing of the new or upgraded
products, services, and systems, which could have a material adverse effect on our financial results. If we introduce new or expand existing
offerings for our business, we may incur losses or otherwise fail to enter these markets successfully. Our expansion into these markets
will place us in competitive and regulatory environments with which we are unfamiliar and involve various risks, including the need to
invest significant resources and the possibility that returns on such investments will not be achieved for several years, if at all.

If
we are unable to develop new or upgraded offerings or decide to combine, shift focus from, or phase out a service, then our users or
customers may choose a competitive offering over ours, our revenues may decline, and our profitability may be reduced. If we incur significant
costs in developing new or upgraded systems, products or services, or combining and maintaining existing systems, if we are not successful
in marketing and selling these new products or upgrades, or if our users or customers fail to accept these new or combined products,
then there could be a material adverse effect on our results of operations due to a decrease of our revenues. If we eliminate or phase
out a product and are not able to offer and successfully market and sell an alternative product, our revenue may decrease, which could
have a material adverse effect on our results of operations.

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Our
future success will largely depend on our ability to make continuous improvements to provide products, services, and systems that are
attractive to our users and customers. As a result, we will need to continually invest resources in product development and successfully
incorporate and develop new technology. If we are unable to do so or otherwise provide products, services, and systems that users and
customers want, then our users or customers may become dissatisfied and use competitors’ services. If we are unable to continue
offering innovative products, services, and systems, we may be unable to attract additional users or customers or retain our existing
users or customers, which could harm our business, results of operations, and financial condition and could cause