Company: JSDA
Filing Date: 2025-08-14
Form Type: 10-Q
Source: 0001641172-25-024179
Chunk: 23

Company: JONES SODA CO.
Filing Date: 2025-08-14
Form: 10-Q
Item: Part I, Item 8
Chunk 23
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 bottles and cans, with labels featuring photos sent to
us by our consumers. Over one million photos have been submitted to us. We believe this unique interaction with our consumers distinguishes
our brand and offers a strong competitive advantage for Jones Soda. Additionally, we release various label campaigns that celebrate our
consumers and the positive impact such consumers have on the world. Our products are made from high quality ingredients, including cane
sugar and natural colors and flavors when possible. We also sell Jones Soda in more traditional flavors such as Cream Soda, Cola, Root
Beer and Orange & Cream.

Pop
Jones and Fiesta Jones (Modern Soda market segment)

We
continue to see a growing market in our health focused soda brands, which we consider to be the “modern soda” market. Recent
growth by industry competitors such as Poppi and Olipop have proven out the growing consumer demand for this market segment. In 2024,
Jones launched its Pop Jones and Fiesta Jones product lines to capitalize on this growing market opportunity.

Mary
Jones (Hemp Derived Products) & Spiked Jones (Alternative Adult market segment)

Jones
started offering its hemp-derived Delta-9 THC products in 2024 through the Mary Jones brand, including with a line of four flavors of
Mary Jones hemp-derived sodas. Since that time, Mary Jones has expanded its portfolio to include four flavors of 10mg Mary Jones shooters,
four flavors of Mary Jones gummies, and a line of Mary Jones zero sugar sodas (which we anticipate launching in September 2025). The Mary
Jones line is one of Jones’ fastest growing business segments with new DSD distributors picking up the line every month. We believe
there is a growing market for these products as consumers continue to migrate away from traditional beer and wine products. We further
believe Mary Jones is uniquely positioned to lead in this emerging category. Backed by over two decades of brand equity from Jones Soda,
we believe we offer an instantly recognizable name, a loyal consumer base, and a proven reputation for flavor innovation and quality.
This brand trust allows us to enter the HD9 market with a built-in advantage, one that we believe most new and existing competitors
cannot replicate. Additionally, we plan to launch our line of hard craft sodas “spiked” with alcohol under the brand name
Spiked Jones in 2025.

Fountain
(food services market segment)

Drawing
inspiration from our traditional bottles, our fountain equipment and cups are branded with an engaging collage of consumer-sub