Company: CLX
Filing Date: 2025-10-07
Form Type: DEF 14A
Source: 0001552781-25-000311
Chunk: 59

Company: CLOROX CO /DE/
Filing Date: 2025-10-07
Form: DEF 14A
Chunk 59
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 Company’s sales are generated from brands that hold the No. 1 or No. 2 market share position in their categories. The Company operates through strategic business units (SBUs) which are organized into operating segments. Operating segments are then aggregated into four reportable segments: Health and Wellness, Household, Lifestyle and International. Operating segments not aggregated into a reportable segment are reflected in Corporate and Other. The four reportable segments consist of the following:

| • | Health                                                                                       
 and Wellness consists of cleaning, disinfecting and professional products marketed           
 and sold in the United States. Products within this segment include home care cleaning and   
 disinfecting products and laundry additives, primarily under the Clorox, Clorox2, Pine-Sol,  
 Scentiva, Tilex, Liquid-Plumr and Formula 409 brands; professional cleaning and disinfecting 
 products under the CloroxPro and Clorox Healthcare brands; and professional food service     
 products under the Hidden Valley brand.                                                      |

| • | Household consists of bags and wraps, cat litter and grilling products marketed and sold in  
 the United States. Products within this segment include bags and wraps under the Glad brand; 
 cat litter primarily under the Fresh Step and Scoop Away brands; and grilling products under 
 the Kingsford brand.                                                                         |

| • | Lifestyle                                                                                 
 consists of food, water-filtration and natural personal care products marketed            
 and sold in the United States. Products within this segment include dressings, dips,      
 seasonings and sauces, primarily under the Hidden Valley brand; water-filtration products 
 under the Brita brand; and natural personal care products under the Burt’s Bees           
 brand.                                                                                    |

| • | International                                                                               
 consists of products sold outside the United States. Products within this segment           
 include laundry additives and home care products primarily marketed under the Clorox,       
 Poett, Pine-Sol and Clorinda brands; bags and wraps under the Glad brand; cat litter        
 primarily marketed under the Ever Clean and Fresh Step brands and water-filtration products 
 marketed under the Brita brand.                                                             |

| The                                              
 Clorox Company 2025 Proxy Statement > Appendix A | A-2 |

Non-GAAP Financial Measures This Executive Overview, the succeeding sections of MD&A and Appendix B may include certain financial measures that are not defined by accounting principles generally accepted in the United States of America (U.S. GAAP). These measures, which are referred to as non-G