Company: DGLY
Filing Date: 2025-05-02
Form Type: 424B3
Source: 0001641172-25-008437
Chunk: 14

Company: DIGITAL ALLY, INC.
Filing Date: 2025-05-02
Form: 424B3
Chunk 14
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events range in size from small corporate events to full stadium multi-day events.

Our entertainment operating segment primarily receives compensation for
its services, generally determined as a percentage of the face-value of the tickets being purchased. Our entertainment operating segment
also provides customers with access to tickets which it has purchased or received in return for sponsorship or partnership from the venue,
event or owner.

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Market and Industry Overview – Video Solutions Operating Segment

Our video solutions segment has historically had a primary market of domestic
and international law enforcement agencies. We have since expanded our scope by pursuing the commercial fleet vehicle and mass transit
markets. Additionally, we have expanded into event security services, where we provide the hardware and software to supplement private
security for NASCAR races, football and other sporting events, concerts and other events where people gather. We continue to further expand
our focus on private security, homeland security, mass transit, healthcare, general retail, education, general consumer and other commercial
markets. In that regard, we have several installations involving private security on cruise ships and similar markets. We believe there
are many potential private uses of our product offerings. We continue to have sales in the commercial fleet and ambulance service provider
market, confirming that our EVO Fleet, DVM-250 Plus and FLT-250 products and FleetVu Manager can become significant revenue producers
for us. Additionally, our body-worn cameras have applications in law enforcement, along with private and event security, as well as commercial
segments. With the acquisitions we completed in 2021 and 2022, we hope to utilize the connections we now have to live events, stadiums,
and arenas, as well as new medical connections.

Market and Industry Overview – Revenue Cycle Management Operating Segment

Our revenue cycle management segment consists of end-to-end revenue cycle
management services that focus on claim reimbursement billing, verification, and providing related services to medical providers throughout
the country. We offer agreements with customers in which we provide our services and bill the customers monthly for our services. The
healthcare industry in the United States represents a strong portion of the United States’ economy, offering a robust market for
these services. Our current market includes many diverse specialties, including radiology, oncology, orthopedics, pediatrics, internal
medicine, and cardiology. We continue to investigate ways to expand our market reach, although can make no assurances in that regard.

Market and Industry Overview – Entertainment Operating Segment

Our entertainment segment refers to the sale of event tickets primarily through our online and