Company: IPST
Filing Date: 2025-06-13
Form Type: S-1
Source: 0001641172-25-015121
Chunk: 141

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-06-13
Form: S-1
Chunk 141
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 the more than 300 awards we have received over the past ten years. We were the original   
 creator of B S B - B rown S ugar B ourbon (“Flavored Bourbon”), a flavored                   
 bourbon that won “World’s Best Flavored Whiskey” by Whiskey Magazine                         
 in London two years in a row — an unprecedented feat. Through our recent acquisition         
 of Thinking Tree Spirits, a small craft spirits producer and retailer located in Eugene,     
 Oregon, we added several of its super premium spirits to our portfolio of flavored craft     
 spirits, including its Butterfly Pea Lavender Vodka, which was named Vodka of the            
 Year for 2023 by Wine and Spirits Magazine.                                                  |

| ● | Differentiated                                                                            
 Distribution Strategy.     We believe we have a strong                                    
 distribution approach that increases the availability of our brands and product offerings 
 to our target consumers.                                                                  |

| ● | Direct               
 to Consumer (“DtC”). |

| ● | We                                                                                               
 have five Heritage-branded tasting rooms in the Pacific Northwest that allow us to sell directly 
 to consumers and that we use to sample new products and ideas.                                   |

| ● | We                                                                                               
 also sell through e-commerce and engage in other subscription-based program activities to        
 target customers to generate recurring revenue and customer loyalty. Commencing in March         
 2023, we contracted with a third-party e-commerce platform to sell online to consumers in        
 34 states via its three-tier compliant system. In March 2024, we ended that relationship         
 and began migrating to LiquidRails, a third-party, three-tier compliant platform that relies     
 on delivery to consumers via licensed retailers. This new platform expands our DtC outreach      
 to 45 states and the District of Columbia and eliminates our shipping costs to the consumer,     
 which will help us to both increase net margin and expand our sales opportunities. Prior         
 to March 2023, we shipped directly to consumers in only nine states. We also recently added      
 our offerings from our Salute Series line on to the Seelbach’s DtC platform,                     
 a third-party, three-tier compliant DtC platform that is well known to whiskey enthusiasts       
 around the country, which expanded our reach to a new whiskey-focused DtC audience. This         
 sales method allows us to collect high-margin sales and consumer data to drive future sales      
 and to support the growth of our traditional spirits through the three-tier wholesale system.    
 The future ability to accept cryptocurrencies as a form of payment, due to the adoption of       
 our