Company: BCS
Filing Date: 2025-02-13
Form Type: 20-F
Source: 0000312069-25-000114
Chunk: 39

Company: BARCLAYS PLC
Filing Date: 2025-02-13
Form: 20-F
Chunk 39
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 our objective to optimise and diversify our broader card portfolio and bring more aspirational experiences to its cardmembers. We have continued to expand our online retail deposits business. In 2024 we launched Barclays Tiered Savings product, which features tiered pricing and the ability to earn higher rates with higher balances while our customers&#8217; savings grow. Note: 1 Estimated using reported end net receivables compared to US consumer credit market in the US as per federalreserve.gov/. Strategy Shareholder information Climate and sustainability report Governance Risk review Financial review Financial statements Barclays PLC 2024 Annual Report on Form 20-F 13 2024 divisional review (continued) Measuring where we are &pound;3.3bn Income 2023: &pound;3.3bn &pound;0.4bn Profit before tax 2023: &pound;0.2bn &pound;1.6bn Operating expenses 2023: &pound;1.7bn 8.1% Return on equity 2023: 3.4% 9.1% Return on tangible equity 2023: 4.1%

We added c.three million new customers organically in 2024 &#8211; and we strive to provide them all with a world-class experience. We have made various improvements to our customer journeys, using digitisation and automation to help us serve customers in a way that works for them &#8211; including the digitisation of letters and improved telephony with AWS Connect. We have also integrated a formerly separate deposits mobile app into the Barclays US app so our customers can access all their accounts in one place. And with investments in Digital Day One, we realised an increase of 26% in mobile users from 2023. As part of Digital Day One, customers no longer need to wait to receive a physical card before registering for our digital environment, allowing them to have access to digital on day one. Transaction NPS for both digital and contact centre agent servicing increased in the year, averaging +63 and +51 respectively. &#8220;In 2024, we launched a new co-branded card programme with Breeze Airways, were selected as the new issuing partner for the General Motors card programme, and extended our current partnership agreements with Hawaiian Airlines, Frontier and RCI. Denny Nealon CEO of US Consumer Bank Looking ahead: As we continue to deliver on Barclays&#8217; strategic plan, we will work closely with