Company: BBVXF
Filing Date: 2025-09-17
Form Type: 425
Source: 0001193125-25-205900
Chunk: 9

Company: BANCO BILBAO VIZCAYA ARGENTARIA, S.A.
Filing Date: 2025-09-17
Form: 425
Chunk 9
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 the company segment, we were underrepresented. Our market share is lower than our fair or natural market share of the overall business. And we do think there are a few advantages that we have, that we can tap into. A few advantages: Number one, again, we are a technology-oriented, digital-oriented bank. We invested a lot in our capabilities and systems, including now, lately, the enterprise side as well. That is an advantage. Our cash management systems, our treasury management systems, in our view, are really good. Lately we have invested so much money into them. Number two, cross-border. We are in many countries. We have offices in 27 countries now. Any Spanish company who has a subsidiary in the rest of the world — they typically have a lot of subsidiaries in South America — we are a more natural bank to bank with them. And we weren’t using that advantage. Again, we invested in our systems and products to make sure that anyone, any Spanish company who wants to do something outside — it’s true also for other countries, but you asked me about Spain, that’s why I’m focusing on Spain — we will leverage that advantage. If you have a subsidiary as a Spanish bank in Mexico, in Colombia, in Peru, we are the bank who can provide better services to you. And then the third one, sustainability. Like digital, we wanted to prioritize this topic as an area that we would invest more, that we would do with better knowledge, better expertise. And I do think it is the case. Then you combine them all: we are gaining market share in enterprises, in companies segment, in a very good way, and we put a lot of focus into it. Obviously it helps in execution. And then the second topic is consumers. In the consumer lending book, we are growing for a very simple reason: again, because of digital, we acquire. In our view, it’s not very public, some of this information, but we acquire very good new customers in Spain as well. And again, a good chunk of them are coming from pure digital acquisition, because we invested so much into those capabilities. As a result, we acquire new customers, we get their payroll, and we give them consumer lending. 85% of our consumer lending book, it’s unsecured lending. 85% is proactive lending to payroll clients. So that’s the other piece that we are

growing, because of our digital capabilities. We believe we can do better on that one