Company: CRCT
Filing Date: 2025-04-15
Form Type: DEF 14A
Source: 0001828962-25-000065
Chunk: 56

Company: Cricut, Inc.
Filing Date: 2025-04-15
Form: DEF 14A
Chunk 56
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 disclosed fiscal year.

The valuation assumptions used to calculate option fair values differed from those disclosed at the time of grant primarily due to difference in the expected life of the awards, which necessarily leads to updated assumptions with respect to volatility and the risk free rate. For the service based restricted stock and RSUs, the fair value is based on our stock price as of the measurement date. For PSUs with performance conditions other than stock price, the fair value is based on our stock price as of the measurement date and our estimate as of the measurement date of the probability and timing of the achievement of the set performance condition.

(3) Our peer group is the S&P Mid Cap 400 Index as reflected in our 2024 Annual Report on Form 10-K pursuant to Item 201(e) of Regulation S-K. Each year reflects what the cumulative value of $100 would be if it was invested based on the closing price on the date of our IPO, March 25, 2021 and all dividends were reinvested.

(4) Net Income and Total Revenue, which is our company-selected measure, reflect the numbers reported in our financial statements.

Tabular List of Performance Measures

The following performance measures reflect the Company’s most important performance measures in effect for 2024, as further described and defined in the Compensation Discussion and Analysis under 2024 Financial Achievements.

| Most Important Performance Measures for 2024 |
| Operating Income                             |
| Q4 Subscription Gross Profit                 |
| Machine Point of Sale                        |
| Engaged Users                                |

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#### Pay versus Performance Descriptive Disclosure
The following graphs illustrate the relationship between the compensation actually paid to our PEO and the average of the compensation actually paid to our other NEOs, and our cumulative TSR, net income and total revenue for the last four completed fiscal years .

Total shareholder return in the above chart, in the case of both the Company and our Peer Companies as noted in footnote 3 of the above Pay versus Performance Table, reflects the cumulative return of $100 as if invested on March 25, 2021, including reinvestment of any dividends.

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#### Equity Compensation Plan Information
The following table summarizes our equity compensation plan information as of December 31, 2024.

| Plan Category                                              |     | Class of     
 Common Stock |     | (a) Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights |     | -b)