Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 373

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 373
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 years ended December 31, 2023 and 2024, respectively. This segment includes furniture designed and produced by our in-house Australian manufacturing team, supporting both direct-to-consumer and reseller fulfillment channels through Lounge Innovation WA Pty Ltd. or “LI”. LI was incorporated on October 28, 1992, in Western Australia. LI’s business consists primarily of furniture manufacturing, wholesale, research and development on commercial furniture design and manufacturing. Specifically, we supply products directly to consumers and to resellers, from our own manufacturing facilities. LI’s products are sold primarily through the following channels: independent contract furniture dealers, direct customer sales, owned and independent retailers, and promoted through the Company’s eCommerce and marketing platforms. This segment leverages Btab’s technology platforms for supply chain management, enhancing operational efficiency and customer engagement. By integrating digital tools into its supply chain, LI ensures streamlined order fulfillment and enhanced reseller support, reinforcing its position as a leading player in the Australian furniture market.

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TABLE OF CONTENTS

#### a.

#### Products and Customers
Our Australia-Owned Manufactured Furniture segment specializes in the design, production, and distribution of high-quality upholstered furniture, case goods, and home furnishing accessories. These products are sold through both wholesale channels to resellers and directly to end users, including customized, project-based clients. We supply wholesale resellers with a diverse range of fabric and leather furniture, including recliners and traditional styles. Additionally, LI offers customized furniture solutions tailored to meet the unique requirements of specific industries. For example, in the aged care industry, furniture must be designed with enhanced durability, ergonomic support, and safety features, which differ significantly from standard consumer-grade products. LI’s flexibility in customization allows it to adapt designs, materials, and functionality to meet industry-specific needs. LI employs automated manufacturing processes, including a CAD-CAM system for design and pattern matching, integrated with a precision fabric-cutting system. These technologies enhance production efficiency and consistency in product quality. The company has received over 40 Furniture Industry of Australia awards, recognizing its adherence to industry standards in design and material selection. In addition to traditional wholesale distribution, LI leverages e-commerce platforms to expand its market reach and enhance customer engagement. While e-commerce does not serve as a direct revenue-generating channel, it plays a key role in driving brand awareness, facilitating product discovery, and generating leads for wholesale and project-based sales. By integrating digital commerce with its traditional sales strategy, LI provides a seamless customer experience, improves