Company: CDLX
Filing Date: 2025-08-06
Form Type: 10-Q
Source: 0001666071-25-000126
Chunk: 115

Company: Cardlytics, Inc.
Filing Date: 2025-08-06
Form: 10-Q
Item: Item 1
Chunk 115
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 return on spend for the relevant campaign.

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The following table summarizes Revenue from the Cardlytics platform by pricing model (in thousands):Three Months EndedJune 30,Six Months EndedJune 30, 2025202420252024Served based pricing$21,397 $40,506 $46,308 $80,537 Engagement based pricing35,893 21,447 66,572 42,954 Other Revenue(1)751 2,049 1,596 2,744 Cardlytics Platform Revenue$58,041 $64,002 $114,476 $126,235 (1)Other Revenue during the three and six months ended June 30, 2025 and 2024 primarily includes pricing models that do not relate to served based pricing and engagement based pricing, which includes new pricing models that we are exploring and hosting fees that we charge our FI partners to support the costs required to host our services.The Bridg platformThe Bridg platform primarily generates Revenue through the sale of subscriptions to our cloud-based customer-data platform and the delivery of professional services, such as implementation, onboarding and technical support in connection with each subscription. We recognize subscription Revenue on a ratable basis over the contract term beginning on the date that our service is made available to the customer. For non-recurring services or transactional based fees dependent on system usage, Revenue is recognized as services are delivered. Our subscription contracts are generally 6 to 60 months in duration and are generally billed in advance on a monthly basis.The following table summarizes Revenue from the Bridg platform (in thousands): Three Months EndedJune 30,Six Months EndedJune 30, 2025202420252024Bridg Platform Revenue$5,208 $5,634 $10,671 $11,009 The following table summarizes contract balances from the Bridg platform (in thousands):Contract Balance TypeConsolidated Balance Sheets LocationJune 30, 2025December 31, 2024Contract assets, currentAccounts receivable and contract assets, net$191 $232 Total contract assets$191 $232 Contract liabilities, currentDeferred revenue$3,103 $2,154 Contract liabilities, long-termLong-term deferred revenue75 — Total contract liabilities$3,178 $2,154 During the six months ended June 30, 2025, we recognized $1.0 million of Revenue