Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 793

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 6
Chunk 793
---
Item
7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The
following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial
statements and the related notes and other information that are included elsewhere in this Form 10-K. This discussion contains forward-looking
statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations, and intentions.
Actual results and the timing of events could differ materially from those anticipated in these forward looking statements as a result
of a number of factors, including those set forth under the cautionary note regarding “Forward Looking Statements”
contained in Item 1.A – “Risk Factors”.

Overview

Mobivity
Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms through
which brands and enterprises can conduct national and localized, data-driven marketing campaigns.

Mobivity’s
Recurrency platform fills this need with a self-service SaaS offering, enabling operators to intelligently optimize their promotions,
media and marketing spend. Recurrency drives system-wide sales producing on average a 13% increase in guest spend and a 26% improvement
in frequency, ultimately delivering an average Return on Marketing Spend of 10X. In other words, for every dollar invested in marketing,
retailers using Recurrency to manage, optimize and deliver multi-channel consumer promotions generate an average of ten dollars in incremental
revenue from their customers.

The
Company’s Recurrency platform enables multi-unit retailers to leverage the power of their own data to yield maximum customer spend,
frequency and loyalty while achieving the highest ROMS possible. Recurrency powers Connected Rewards transactions and allows us to offer
unique and attributable programs delivering real world rewards to consumers for actions taken in a digital environment.

To
date, our Connected Rewards programs have been delivered primarily in 3 ways. First, through utilizing brands’ owned loyalty channels
like text and email. In these programs, brands will send offers to their loyalty customers incentivizing them to download an app or sign
up for a digital service by rewarding them with a free or discounted product at their brand. Second, through placements in brand-owned
apps. These placements incentivize download of digital apps or services with loyalty points or discounts on products at their brand.
These programs are long term contracts and placements of an advertising unit in the brand owned app. Third, delivering free or discounted
products for actions taken in a digital environment. An example of these programs is that a