Company: LTRYW
Filing Date: 2025-04-21
Form Type: 10-K
Source: 0001641172-25-005487
Chunk: 45

Company: Lottery.com Inc.
Filing Date: 2025-04-21
Form: 10-K
Item: Item 1A
Chunk 45
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 strategy or be applicable to or impactful on our business,
operations and financial condition.

In
jurisdictions that authorize internet gaming, we may not be successful in offering our technology, content and services to internet gaming
operators, We expect to face intense competition from our traditional competitors in the gaming and lottery industries, as well as a
number of other domestic and foreign competitors (and, in some cases, the operators themselves), many of which have substantially greater
financial resources or experience in this area than we do.

Know-your-customer
and geo-location programs and technologies supplied to us by third parties are an important aspect of certain internet and mobile gaming
products, services, and systems, because they can confirm certain information with respect to players and prospective players, such as
age, identity, and location. Payment processing programs and technologies, typically provided by third parties, are also a necessary
feature of interactive and mobile wagering products, services, and systems. Moreover, we cannot provide any assurance that programs or
technologies supplied to us by third parties will always meet regulatory standards, which constitutes an economic and regulatory risk
to us. Additionally, these programs and technologies are costly to implement, and our use of them may have an adverse impact on our results
of operations, cash flows, and our financial condition and overall business risk. Also, our products or services containing these programs
and technologies may not be available to us on commercially reasonable terms, if at all, and may not perform accurately or otherwise
in accordance with required specifications, all of which may have a negative impact on our business, results of operations, and financial
condition and could cause the value of our securities to decline or become worthless.

  24  

Branding
and Reputational Risks

Our
business depends on a strong brand, and if we are not able to develop, maintain and enhance our brand and reputation, including as a
result of negative publicity, our business and operating results may be harmed.

We
believe that developing, maintaining and enhancing our brand and reputation is critical to achieving widespread acceptance of our products,
services, and systems, attracting and retaining users and customers, persuading users and customers to adopt additional products, services,
and systems, and hiring and retaining our employees.

We
believe that the importance of our brand will increase as competition in the markets in which we participate further intensifies. Successful
promotion of our brand will depend on a number of factors, including the effectiveness of our marketing efforts, our ability to provide