Company: MYSZ
Filing Date: 2025-11-14
Form Type: 10-Q
Source: 0001493152-25-023456
Chunk: 30

Company: My Size, Inc.
Filing Date: 2025-11-14
Form: 10-Q
Item: Part I, Item 8
Chunk 30
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. The increase was mainly due to the annual salary increase of the retained employees in Naiz Fit and
inclusion of New Percentil in the consolidated reporting as of September 30, 2025.

23

Sales
and Marketing Expenses

Our
sales and marketing expenses for the nine months ended September 30, 2025 amounted to $2,321,000 compared to $2,670,000 for the nine
months ended September 30, 2024. The decrease primarily resulted from a decrease in salary expenses due to reduced headcount, consultant
expenses, travel and marketing expenses.

Our
sales and marketing expenses for the three months ended September 30, 2025 amounted to $1,234,000 compared to $737,000 for the three
months ended September 30, 2024. The increase primarily is attributable to the increased marketing effort of Naiz Fit for the three months
period ended September 30, 2025 as well as the inclusion of New Percentil in the consolidated reporting as of September 30, 2025.

General
and Administrative Expenses

Our
general and administrative expenses for the nine months ended September 30, 2025 amounted to $2,735,000 compared to $2,572,000 for the
nine months ended September 30, 2024. The increase primarily is attributable to the inclusion of New Percentil and ShoeSizeMe in the
consolidated reporting as of September 30, 2025.

Our
general and administrative expenses for the three months ended September 30, 2025 amounted to $1,000,000 compared to $640,000 for the
three months ended September 30, 2024. The increase primarily is attributable to the inclusion of New Percentil and ShoesSizeMe in the
consolidated reporting as of September 30, 2025.

Operating
Loss

As
a result of the foregoing, for the nine months ended September 30, 2025, our operating loss was $3,002,000, a decrease of $252,000, or
8% lower, compared to our operating loss for the nine months ended September 30, 2024 of $3,254,000.

As
a result of the foregoing, for the three months ended September 30, 2025, our operating loss was $1,356,000, an increase of $50,000, or
4% higher, compared to our operating loss for