Company: IPST
Filing Date: 2025-01-27
Form Type: S-1
Source: 0001213900-25-006695
Chunk: 8

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-01-27
Form: S-1
Chunk 8
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 our wholesale channels in the regions where the TBN locations are driving trial and awareness. Similarly, as demand for our products grows through our wholesale channels, there should be a positive effect on the demand for our products through the tribal distilleries. Competitive Strengths We attribute our success to the following competitive strengths:

| ● | Premium Aged Whiskeys. We have been testing, distilling,                                                                                             
 and aging premium whiskeys since our inception over ten years ago. Unlike many new brands entering the premium craft whiskey and                     
 bourbon category that rely on sourced liquid for their blends, we chose to produce and age all of our own product in-house for our recently-launched 
 super premium whiskey line under our Stiefel’s Select label. This approach has allowed us to leverage our experience and                             
 our innovative distillation methods while taking advantage of the Pacific Northwest’s unique climate to produce aged whiskeys that                   
 are of the highest quality and authentic to our name. We introduced our first single barrel selections to the public in late 2022 under              
 the Stiefel’s Select brand. The initial single barrel selections, which included a four-grain bourbon, a high rye bourbon,                           
 a wheated bourbon, a peated bourbon, a 100% rye whiskey, and a single malt whiskey, sold out quickly, and we have begun releasing more               
 single barrel selections to the market. We expect to continue to release these whiskeys as either “single barrel picks” or                           
 “small batch blends” depending on the recipe and target market. We have been awarded a Double Gold Medal, Gold Medal, and                            
 Best of Category for our first releases of Stiefel’s Select by some of the most prestigious spirits competitions in the                              
 world, including at the San Francisco International Spirits Competition and the Fred Minnick Ascot Awards.                                           |

2

| ● | Purposefully Aligned Products. We recently launched                                                                                         
 a new line of spirits called the Salute Series line of whiskeys in which we created a super-premium whiskey to generate high-margin         
 revenue and raise donations for carefully-vetted non-profit groups that support active duty, retired and injured special operations heroes, 
 veterans, first responders, and their families. Each bottle of our initial release comes in a specially-designed bespoke whiskey tube       
 with a commissioned reproduction lithograph from Michael Solovey, a well-known military artist. Each bottle currently sells for $125,       
 of which $10 is donated to our non-profit partners. Our current partners include