Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 65

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 65
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,800,000 |     | $                           | 14,400,000 |     | $                        | 2,523,000 |     | —%                    |     | —%                                                        |     | —%                                     |
| Payout                        |     |                          |            |     |                             |            |     |                          |           |     |                       |     |                                                           |     | —%                                     |

The corporate performance measure for the 2024 Bonus Plan was not met, so the 2024 annual bonus was not paid out, as reflected below.

| Named Executive Officer |     | Target Annual Bonus ($) |     | Annual Bonus Payout Approved ($) |
| Mr. Gupta               |     |                $328,594 |     | $—                               |
| Ms. DeSieno             |     |                $300,000 |     | $—                               |
| Mr. Lynton              |     |                $253,500 |     | $—                               |

2024 Retention Bonus

On August 15, 2024, the Compensation Committee approved the payment of a $200,000 retention bonus to Ms. DeSieno and $150,000 retention bonus to Mr. Lynton. Each Retention Bonuses will be paid out over a period of 12 months with (i) 50% of the Retention Bonus having been paid on February 15, 2025 and (ii) 50% of the Retention Bonus set to be paid on August 15, 2025, subject to continued service through each payment date. In the event that Ms. DeSieno or Mr. Lynton voluntarily resigns his or her employment for any reason before August 15, 2025, he or she may be required to repay the Company an amount in cash equal any Retention Bonus previously vested and paid by the Company.

#### Long-Term Equity Incentive Compensation
We view long-term incentive compensation in the form of equity awards as a critical element of our executive compensation program. We use equity awards to incentivize and reward our Named Executive Officers for long-term corporate performance based on the value of our common stock and, thereby, to align the interests of our Named Executive Officers with those of our stockholders. The realized value of these equity awards bears a direct relationship to our stock price, and, therefore, these awards are an incentive for our Named Executive Officers to create value for our stockholders. Equity awards also help us retain qualified executive officers in a competitive market