Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 61

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 61
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 ends | No adjustments made; Captured in the next annual grant cycle as reflected in stock price                                    |                                                    |

▪ rTSR Payout Scale – rTSR pays out between 0-200% of target based on Sally Beauty Holdings, Inc.’s percentile rank:

| Payout Scale (1)(2) | Percentile Rank 
 Achieved        |     | Payout % |
| Maximum             | ≥ 85th %ile     |     | 200%     |
| Target              | 55th %ile       |     | 100%     |
| Threshold           | 25th %ile       |     | 50%      |
| Below Threshold     | < 25th %ile     |     | 0%       |

(1) Payouts between performance levels will be determined on a straight-line interpolation. (2) If Sally Beauty Holdings, Inc.’s absolute TSR is negative, then the payout will be capped at 100%. DETERMINATION OF FY23-25 rTSR PSUs Following the completion of the performance period on September 30, 2025, the Committee determined that the FY23-25 rTSR PSUs granted in November 2022 were earned at 77.9% of the target award:

| Payout Scale (1)(2)             | Percentile Rank 
 Achieved        |     | Payout % |
| Maximum                         | ≥ 85th %ile     |     | 200%     |
| Target                          | 55th %ile       |     | 100%     |
| Threshold                       | 25th %ile       |     | 25%      |
| Below Threshold                 | < 25th %ile     |     | 0%       |
| Performance Achieved & Payout % | 46.2th %ile     |     | 77.9%    |

(1) Payouts between performance levels were determined based on straight-line interpolation. (2) If Sally Beauty Holdings, Inc.’s absolute TSR is negative, then the payout will be capped at 100%.

| SALLYBEAUTY HOLDINGS, INC. | 64 | 2025 Proxy Statement |

DETERMINATION OF FY23-25 Y3AOIM PSUs, FY24-26 Y2AOIM PSUs, AND FY25-27 Y1AOIM PSUs Following the completion of the performance period on September 30, 2025, the Committee determined that