Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 377

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 377
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#### Products and Customers
Our Hong Kong Food Products segment focuses on sourcing, distributing, and exporting food and grocery products across Asia. The product portfolio includes meats, spices and condiments, wine and beverages, and grocery staples. The customer base primarily consists of wholesale distributors, supermarket chains, specialty food retailers, restaurants, and catering companies. The segment supplies beef and other meats, as well as chili products, sauces, and seasoning blends tailored to the Asian market. Additionally, it distributes wines, and non-alcoholic beverages to retail and hospitality businesses. The product line also includes grocery staples, such as health care food products, cooking oils, canned goods, and packaged snacks. Through established supplier partnerships and supply chain logistics, the segment ensures product availability, cost efficiency, and reliable delivery to meet market demand. In addition to wholesale distribution, this segment utilizes e-commerce platforms to strengthen its market presence and customer reach. While e-commerce does not directly generate revenue, it enhances brand visibility, facilitates product discovery, and supports lead generation for wholesale orders. By integrating digital commerce with traditional sales strategies, the segment enhances operational efficiency, optimizes inventory management, and ensures a streamlined customer experience across multiple sales channels.

#### b.

#### Industry Trends and Market Opportunity
The Hong Kong food products market serves as a key import and export hub in Asia, facilitating trade across the region. In 2024, Hong Kong imported approximately $24.1 billion in food and agricultural products, including $1.6 billion from the United States and approximately $20.2 billion in consumer-oriented goods, representing a 1.1% decline from 2023. (Source: USDA Foreign Agricultural Service, Exporter Guide Annual — Hong Kong, Report No. HK2025-0032, March 2025). Given its strategic location and well-developed logistics infrastructure, Hong Kong remains a crucial gateway for food distribution to Mainland China and Southeast Asia.

The industry is highly competitive, with demand shifting towards organic, health-conscious, and sustainably sourced food. Supermarkets dominate food retail sales, accounting for over 60% of total retail sales, supported by 700+ supermarkets, 1,300 convenience stores, and 100+ traditional markets (USDA). Major players in this market include Dah Chong Hong Holdings, Four Seas Food Investment, Kampery Group, and Sun Shun Fuk Foods, each specializing in different product categories such as packaged goods, fresh imports, and beverages (HKTDC).

The Hong Kong food and grocery sector is projected to grow at a compound