Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 394

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1B
Chunk 394
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9% 
     924  
     1.2%

    LOSS BEFORE INCOME TAXES 
     (4,135) 
     (5.0)% 
     (344) 
     (0.5)%

    Provision for income taxes 
     5  
     —% 
     41  
     0.1%

    NET LOSS 
    $(4,140) 
     (5.0)% 
    $(385) 
     (0.5)%

45

Sales

Sales consist
primarily of the selling price of the merchandise, service or outbound shipping and handling charges, less discounts, coupons redeemed,
returns and credits. Sales by segment and in total were as follows (in thousands):

    Year Ended  
       
    Year Ended  
       
    Increase / (Decrease) 

      12/31/2024  
    % of Total  
      12/31/2023  
    % of Total  
    $  
    % 
  
    Stran  
    $72,712  
     88.0% 
    $76,000  
     100% 
    $(3,288) 
     (4.3)%
  
    SLS  
     9,942  
     12.0% 
     —  
     —% 
     9,942  
     100.0%
  
    Total sales  
    $82,654  
     100.0% 
    $76,000  
     100% 
    $6,654  
     8.8%

Our total
sales increased 8.8% to approximately $82.7 million
for the year ended December 31, 2024, from approximately $76.0 million
for the year ended December 31, 2023. Sales by our Stran segment decreased to
approximately $72.7 million for the year ended December 31, 2024 from approximately $76.0 million for the year ended December 31,
2023. Sales by our SLS segment (which consists of the former Gander Group business) increased to
approximately $9.9 million for the year ended December 31, 2024 from $0 for the year ended December 31, 2023. For the Stran segment,
the decrease