Company: JL
Filing Date: 2025-07-28
Form Type: 20-F
Source: 0001213900-25-068049
Chunk: 83

Company: J-Long Group Ltd
Filing Date: 2025-07-28
Form: 20-F
Item: Item 4
Chunk 83
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 marketing team
and our consultants are both responsible for identifying new business opportunities as well as establishing and maintaining relationships
with our customers. Our sales and marketing team in Hong Kong mainly covers customers in Hong Kong and mainland China, particularly,
the apparel brands’ regional offices and their apparel manufacturers in mainland China and may also directly cover customers located
at other geographical regions as necessary. Our sales and marketing team in Hong Kong is directly operated by us and responsible
for overseeing the sales and marketing consultants of other geographical regions.

Our
sales and marketing consultants are based in different geographical regions, including Denmark, Italy and Canada, where some international
apparel brands are based. The sales and marketing consultants mainly cover customers in their own respective regions, although the teams
in Denmark and Canada may extend their reach to potential customers in other major European markets and the North American market, respectively.
We engage sales and marketing consultants mainly based on their sales and marketing experience in reflective and heat transfer materials
and products and their relationships and networks with outerwear and sportswear apparel brands in their respective geographical regions
and we conduct a regular review of their sales performance from time to time. We compensate our sales and marketing consultants on a
commission basis, which we believe provides them with strong incentive to promote our products. We also collect customer feedback from
time to time in order to keep up with our market competitiveness regarding pricing, product range and quality, production and delivery
time.

Our sales and marketing
team also follows up on the product designs and orders with customers. Our customer service team collects the feedback from customers
received from our sales and marketing team.

On May 27, 2024, we established our Vietnam subsidiary, which has a dedicated two-person sales
team responsible for client management and business development in the Vietnamese market.

Suppliers

We source our licensed U. S. branded
products directly from our U. S. licensor as its authorized distributor of reflective materials. For non-branded products, we source from
suppliers located in the PRC. For the fiscal year ended March 31, 2025, two major suppliers accounted for approximately 29% and 14%
of our total purchases. For the fiscal year ended March 31, 2024, three major suppliers accounted for approximately 29%, 20% and
11% of our total purchases.

We
do not enter into long-term supply contracts with our materials suppliers and manufacturing services suppliers, and we believe this conforms
with the industry practice as our demands for the products