Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 0

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 0
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Item 1. Business.

Overview

We are the holding company
for six agent-centric, technology-integrated, cloud-based, multi-service real estate segments.

Our business was founded by
Mr. Joseph La Rosa, a successful real estate developer, business and life coach, author, podcaster, and public speaker. Mr. La Rosa’s
self-help book “Do It Now” is a roadmap to personal success and well-being based on his transformative theories of family,
passion and growth. His philosophy, seminars and educational forums have attracted numerous successful realtors that have spurred the
growth of our business.

In addition to providing person-to-person
residential and commercial real estate brokerage services to the public, we cross-sell ancillary technology-based products and services
primarily to our sales agents and the sales agents associated with our franchisees. Our business is organized based on the services we
provide internally to our agents and to the public, which are residential and commercial real estate brokerage, franchising, real estate
brokerage education and coaching, property management, and title services. Our real estate brokerage business operates primarily under
the trade name La Rosa Realty. We have 26 La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California,
Texas, Georgia, North Carolina and Puerto Rico. The Company also has 6 La Rosa Realty franchised real estate brokerage offices and
branches and 3 affiliated real estate brokerage offices, that pay us fees in 7 states in the United States and Puerto Rico. Additionally,
the Company has a full-service escrow settlement and title company in Florida. In April 2025, we also formed a company, offering a commission
advancement program exclusively for La Rosa agents.

Our real estate brokerage
offices, both corporate and franchised, are staffed with 2,769 licensed real estate brokers and sales associates as of March 31,
2025.

Our franchised offices are
currently:

    Name
     
    Location
  
    La Rosa Realty Bayamón LLC
     
    Bayamón, Puerto Rico
  
    La Rosa Realty Internacional, LLC
     
    Celebration, Florida
  
    La Rosa Realty Central Florida, LLC
     
    Davenport, Florida
  
    La Rosa Realty Jacksonville, LLC
     
    Jacksonville, Florida
  
    La Rosa Realty Kendall, LLC
     
    Miami, Florida
  
    The Realty Experience Powered By LRR LLC
     
    St. Cloud, Florida 

We have built our