Company: TCMFF
Filing Date: 2025-02-28
Form Type: 20-F
Source: 0001104659-25-019133
Chunk: 82

Company: TELECOM ARGENTINA SA
Filing Date: 2025-02-28
Form: 20-F
Item: Item 4
Chunk 82
---
 APIs, integrating connectivity and digitalization in a secure way without compromising the customer experience.
This initiative underscores our commitment to innovation, enabling scalable solutions while generating value through collaboration in the mobile ecosystem:

●   SIM SWAP: Assists banks verify if a customer has recently changed their SIM card, helping to detect suspicious transactions.
--------------------------------------------------------------------------------------------------------------------------------

●   Number Verification: Provides secure, real-time validation of a customer’s phone number to streamline authentication processes.
-----------------------------------------------------------------------------------------------------------------------------------

●   Device Status: Provides visibility into the current status of a customer’s device to enhance decision-making for service delivery.
--------------------------------------------------------------------------------------------------------------------------------------

●   Device Location: Enables precise location tracking to improve service delivery and security measures.
---------------------------------------------------------------------------------------------------------

●   Device Location Retrieval: Provides real-time location data to support various business applications.
---------------------------------------------------------------------------------------------------------
​
​

PART I - ITEM 4 INFORMATION ON THE COMPANY   TELECOM ARGENTINA S.A.
-------------------------------------------------------------------
MARKETING AND CUSTOMER CARE
Sales and Marketing
Telecom’s marketing strategy focuses on convergent sales, offering innovative products and services to its customers to complete its ecosystem of services intended to generate greater convenience and satisfaction. In line with current demands, we believe that it is essential to better understand data-driven customer needs. We believe that AI will allow us to achieve personalization that reaches different customers, meeting the needs, preferences and requirements of each home. 
Flow continues to evolve its content platform, being a flexible, convenient and accessible product. Both with the possibility of hiring it per day, and with the possibility of using it digitally and without installation, through any device.
As part of Telecom’s strategy, we are moving forward in providing digital solutions leveraged on B2C connectivity, such as our Fintech Services, and smarthome solutions.
Telecom’s marketing activities included:

●   advertising on television, radio, newspapers, billboards on the streets and local programming channels offered to customers;
--------------------------------------------------------------------------------------------------------------------------------

●   increase in online advertising, with the aim of growing digital share;
--------------------------------------------------------------------------

●   mailing information and special promotional material to current and potential customers; and
------------------------------------------------------------------------------------------------

●   special events for Telecom’s customers, some of which are sponsored jointly with programming providers.
-----------------------------------------------------------------------------------------------------------
Customer Support
Telecom’s service model focuses on accompanying customers throughout their lifecycle, with the 2024 strategy focusing on self-management, digitization and specialization of human attention, creating specialized attention islands for key issues, avoiding re-contacts and improving customer experience.
As part of its digital and social media strategy, the Company promoted digital interaction though WhatsApp