Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 23

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 23
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 are at the heart of who we are as a Company – at the Board level, throughout ourglobal workforce, and in our shared commitment to serving avaried customer baseandtheir communities.

OUR BOARDOur Board’s composition leads the Company’s commitment to Culture and Belonging. Having voices rooted in different backgrounds and experiences on our Board enhances the Board’s expertise, broadens its viewpoint, and sets the tone to encourage leaders at all levels of the Company to listen to the concerns of our associates and customers alike. Our Compensation and Talent Committee provides regular hands-on oversight of our Culture and Belonging initiatives. Our Board believes that listening to and understanding different voices is crucial to the Company’s success and long-term sustainability.

| SALLYBEAUTY HOLDINGS, INC. | 27 | 2025 Proxy Statement |

How SBH
Associates Feel Employee engagement - 65% Equip factors - 81% Manager effectiveness - 81%

| OUR  WORKFORCE   One of our core values is                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
 “Be Yourself”, which to us means simply “Come as you are – everyone is welcome here.” Throughout our global workforce, this is something we take to heart and live out every day.We are committed to fostering an inclusive workforce where everyone is welcome, and each person can be authentic about who they are at work. We believe our culture of acceptance fosters and directly enhances the culture, engagement and performance of our global workforce.Our SBH team in the United States and Canada is over 88% women and over 50% racially/ethnically diverse.We recognize and celebrate the bedrock values of inclusion, belonging, and engagement within our teams. For us these are key drivers of the success of the business, as our associates should – and do – reflect the various qualities of our customers and what they desire and expect from SBH. To that end, we are committed to ensuring an inclusive slate of candidates for our job openings. |

OUR CUSTOMERS We have an incredibly varied customer base that we serve in almost every community in the United States, and we have an obligation to be accepting and inclusive of them and to serve them to the best ability. SBH customers span the entire continuum of gender, ethnic, and economic demographics. We sell products to treat and style every kind of hair; we deliver a tailored assortment of beauty products that serve the local communities where our approximately 3,736 U.S. and Canadian stores are located. Serving the varied demographics and needs of our customers drives a culture