Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 54

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 54
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lytics, Inc. Incentive Compensation Recoupment Policy (the "Clawback Policy") to comply with Section 10D of the Exchange Act, Exchange Act Rule 10D-1 and Listing Rule 5608 of the listing standards of Nasdaq.                                                                                                                                                                                 |     |                   |     |                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| ☑          |     | We align pay with performance.We link the payment of incentives to achievement of key strategic business objectives that drive stockholder value.                                                                                                                                                                                                                                                                                                                                                                  |     |                   |     |                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| ☑          |     | We cap incentive payouts at 2x target                                                                                                                                                                                                                                                                                                                                                                                                                                                                              |     |                   |     |                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| ☑          |     | Limited Perquisites.We pay the health insurance premiums for our Named Executive Officers and other senior executives. We do not provide any additional perquisites or other personal benefits to our Named Executive Officers.                                                                                                                                                                                                                                                                                    |     |                   |     |                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| ☑          |     | Equity Compensation.We pay a significant percentage of total compensation in the form of equity compensation to align the interests of our NEOs with those of our stockholders.                                                                                                                                                                                                                                                                                                                                    |     |                   |     |                                                                                                                                                                                                                                                                                                                                                                                                                                            |

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#### Executive Compensation Philosophy and Objectives
Our executive compensation philosophy is to provide a compensation program that attracts and retains talented executive officers and motivates and rewards them to meet or exceed our short-term and long-term strategic objectives, while simultaneously creating sustainable long-term value for our stockholders. We strive to create an executive compensation program that is competitive, rewards achievement of our strategic objectives and aligns our executive officers' interests with those of our stockholders.

Consistent with this philosophy, we have designed our executive compensation program to achieve the following primary objectives:

• attract, motivate, incentivize and retain employees at the executive level who contribute to our long-term success;

• provide compensation packages to our executive officers that are competitive and reward the achievement of our business objectives and effectively align their interests with those of our stockholders; and

• effectively align our executive officers' interests with those of our stockholders by focusing on long-term incentive compensation in the form of equity awards that correlate with the growth of sustainable long-term value for our stockholders.

We structure the annual compensation of our Named Executive Officers using three principal elements: base salary, short-term incentive compensation opportunities and long-term incentive compensation opportunities in the form of equity awards. The