Company: MYSEW
Filing Date: 2025-08-14
Form Type: 10-Q
Source: 0001213900-25-076607
Chunk: 159

Company: Myseum, Inc.
Filing Date: 2025-08-14
Form: 10-Q
Item: Part I, Item 2
Chunk 159
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,896  
     250,274  
     866,380  
     503,899 
  
    Research and development 
     5,000  
     226,058  
     11,000  
     459,976 
  
    General and administrative expenses 
     239,662  
     235,443  
     433,165  
     479,069 
  
    Total 
    $1,406,906  
    $1,267,254  
    $3,067,435  
    $2,930,804 

Compensation and related expenses

Compensation and related expenses include salaries,
stock-based compensation, health insurance and other benefits.

During the three months ended June 30, 2025 and
2024, compensation and related expenses amounted to $679,107 and $522,596, respectively, an increase of $156,511, or 29.9%. The increase
was attributable to an increase in stock-based compensation of $153,771 due to the issuance of new stock options and an overall increase
in compensation and other related expenses of $2,740.

During the six months ended June 30, 2025 and 2024, compensation and related expenses amounted to $1,646,387 and $1,420,260, respectively,
an increase of $226,127, or 15.9%. The increase was attributable to an increase in stock-based compensation of $302,130 due to the issuance
of new stock options, offset by an overall decrease in compensation and other related expenses of $76,003.

Marketing and advertising expenses

During the three months ended June 30, 2025 and
2024, marketing and advertising expenses amounted to $72,241 and $32,883, respectively, an increase of $39,358, or 119.7%. During the
six months ended June 30, 2025 and 2024, marketing and advertising expenses amounted to $110,503 and $67,600, respectively, an increase
of $42,903, or 63.5%. The increase was primarily due to an increase in promotions, branding and digital marketing strategies and social
media ads.

Professional and consulting expenses

During the three months ended June 30, 2025 and
2024, we reported professional and consulting expenses of $410,896 and $250,274, respectively, an increase