Company: TGNT
Filing Date: 2025-05-07
Form Type: S-1/A
Source: 0001477932-25-003416
Chunk: 39

Company: Totaligent, Inc.
Filing Date: 2025-05-07
Form: S-1/A
Chunk 39
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 enables companies to harness both owned and acquired data to deliver targeted, efficient marketing campaigns. By offering a comprehensive suite of tools, we empower users to deploy all-encompassing digital communication strategies that resonate with their target audiences.

The Shift Towards Person-Based Marketing

In recent years, the industry has shifted from broad, demographic-based targeting to more precise, person-based marketing. This approach leverages detailed consumer data to deliver personalized experiences across multiple channels. Our platform is designed to meet this demand, providing users with the ability to micro-target audiences using a custom Database Management Platform (DMP). This platform allows for site-specific, area-specific, and zip code-specific targeting, ensuring that marketing efforts reach the most relevant consumers.

Person-based marketing is particularly valuable in today’s landscape, where consumers expect tailored experiences. By connecting directly with more than 40 network publishers, we offer a vast network of web portals across various verticals. This enables users to deliver highly efficient display advertising, which is increasingly favored over traditional keyword-based search engine advertising. We believe that the result will be more effective campaigns and will drive higher engagement and return on investment (ROI).

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Managed Campaigns and Revenue Streams

Our business model is currently anchored by our managed campaign services, which cater to publicly traded companies and political candidates. These campaigns, which utilize the platform’s robust micro-targeting capabilities, are a significant revenue driver. The managed campaigns offer clients a full-service solution, leveraging our expertise in navigating the complex and often changing regulations surrounding digital advertising, including those related to sensitive sectors like crypto, drugs, and political advertising.

While we launched the beta version of our consumer-facing platform on March 5, 2025, the managed campaign business will continue to be the primary revenue source. However, the consumer platform represents a significant growth opportunity, as it will allow a broader range of users to access our sophisticated marketing tools. This expansion into the consumer market is expected to diversify our revenue streams and position us for long-term success.

Integration and Automation: The Future of Digital Marketing

One of the key differentiators of our platform is our focus on integration and automation. The platform’s white-label programmatic ad capabilities are seamlessly connected to our DMP, enabling users to manage and optimize campaigns from a single interface. This integration negates the need for multiple service providers or Customer Relationship Management (CRM) tools, streamlining the digital marketing process.

We also offer a comprehensive set of customer outreach tools, including email, SMS, and push notifications. These tools are designed to be easily accessible