Company: IOT
Filing Date: 2025-09-09
Form Type: 10-Q
Source: 0001642896-25-000074
Chunk: 8

Company: Samsara Inc.
Filing Date: 2025-09-09
Form: 10-Q
Item: Part I, Item 2
Chunk 8
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0 million increase in costs associated with software subscriptions and office facilities and a $2.0 million increase in expenses directly related to the development of our IoT devices.

27

Sales and Marketing

Sales and marketing expense is summarized as follows (in thousands, except percentages):

Three Months EndedChangeSix Months EndedChangeAugust 2,2025August 3,2024Amount%August 2,2025August 3,2024Amount%Sales and marketing$174,083$151,493$22,590 15%$339,483$298,930$40,553 14%Percentage of revenue45%50%45%51%

Sales and marketing expense increased by $22.6 million, or 15%, for the three months ended August 2, 2025 compared to the three months ended August 3, 2024, primarily due to a $17.2 million increase in employee-related costs, which included a $10.3 million increase in salaries and benefits and related employer taxes, a $4.4 million increase in sales commissions, and a $2.4 million increase in stock-based compensation expense, primarily due to increased headcount to support our sales organization. The increase in sales and marketing expense was also due to a $3.5 million increase in expenditures incurred to generate demand through various marketing channels and promotional events, including our annual conference.

Sales and marketing expense increased by $40.6 million, or 14%, for the six months ended August 2, 2025 compared to the six months ended August 3, 2024, primarily due to a $35.0 million increase in employee-related costs, which included a $19.4 million increase in salaries and benefits and related employer taxes, a $8.1 million increase in sales commissions, and a $7.5 million increase in stock-based compensation expense, primarily due to increased headcount to support our sales organization.

General and Administrative

General and administrative expense is summarized as follows (in thousands, except percentages):

Three Months EndedChangeSix Months EndedChangeAugust 2,2025August 3,2024Amount%August 2,2025August 3,2024Amount%General and administrative$67,903$57,062$10,841 19%$136,231$114,750$21,481 19%Percentage of revenue17%19%18%20%

General and administrative expense increased by $10.8 million, or 19%, for the three