Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 34

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 34
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 o | Corporate Startup Star Awards | ICC: we were among the top 100 Corporate Startup Stars for best 
 global practices in open innovation.                                                            |

| · | inovabra results for 2024: |

| o | we worked on 7 emerging technologies: Generative AI, Digital Assets, Quantum Computing, Quantum Safe, 
 Metaverse, Adversarial Machine Learning, Synthetic Data; and                                          |

o55 experiments finalized.

| · | Co-innovation environment: |

| 33 – Reference Form – 2024 |

| 1. Issuer’s activities |

| o | more than 27 thousand people in more than 500 open and closed events for the ecosystem; |

| o | more than 50 incoming companies; |

o56 demodays held; and

| o | more than 580 community-generated connections. |

| 34 – Reference Form – 2024 |

| 1. Issuer’s activities |

| c) | Characteristics of the market segments, specially: |

i) Participation in each market:

In the
following section, we demonstrate the percentages of Bradesco’s participations in relation to banking and insurance segment and
its distribution channels:

| 35 – Reference Form – 2024 |

| 1. Issuer’s activities |

ii) competitive conditions in markets

As of September 30, 2024, state-owned financial institutions held 33.7% of the National Financial System’s (SFN) assets, followed by domestic private financial institutions (taking into consideration financial conglomerates) with a 49.5% share and foreign-controlled financial institutions, with a 16.8% share.

Public-sector
financial institutions play an important role in the banking sector in Brazil. Essentially, they operate within the same legal and regulatory
framework as private-sector financial institutions, except that certain banking transactions involving public entities must be made exclusively
through public-sector financial institutions (including, but not limited to, depositing federal government funds or judicial deposits).

We highlight
below some rules that may impact competitiveness, due to some regulatory requirements:

Through
Circular No. 3,590/12, as amended, transfers of corporate control, takeovers, mergers, transfers of business, contracts with a view to
cooperation in the financial sector, acquisitions of holdings greater than or equal to 5% and acquisitions that result in the purchaser
having a stake increase interest equal to or higher than 5% in cases in which the investor holds 5% or more of