Company: LTRYW
Filing Date: 2025-11-20
Form Type: 10-Q
Source: 0001493152-25-024384
Chunk: 153

Company: Lottery.com Inc.
Filing Date: 2025-11-20
Form: 10-Q
Item: Part I, Item 8
Chunk 153
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noted above, since the Operational Cessation, the Company has had minimal day-to-day operations and has primarily focused on restarting
certain of its core businesses. The Company is executing on a multi-phase to recommence its gaming operations, which plan is outlined
below The sequence is subject to change.

Phase
1 - Resume Sweepstakes Operations. The Company resumed its sweepstakes operations in April 2025 in conjunction with the WinTogether
trust. The event was marketed under the DonateTo.Win brand. The launch was limited to Florida residents and awarded a prize for a VIP
experience at the 2025 Formula 1 Crypto.com Miami Grand Prix 2025. The launch confirmed that the core sweepstakes platform is fully operational
and ready to scale for nationwide events. The Company is planning additional events in the remainder of 2025 offering prizes related
the Company’s business’ in the entertainment and sports markets.

Phase
2 - Resume B2C Platform Operations. The Company believes that it will be in a position to relaunch its B2C Platform by the end of
2025. As of the date of this Report, the Company expects that it will initially relaunch its B2C Platform to customers in international
jurisdictions for a period of time before rolling it out to other jurisdictions. The Company
plans to limit the rollout in order to give it additional time to properly vet and confirm compliance with local, state and federal rules
related to ticket procurement and distribution. For more information, see “Item 1A. Risk Factors. The Company has also maintained
various pre-paid media credits that it expects to use to launch and maintain promotional campaigns geared towards encouraging prior customers
to return to the Platform and to acquire new customers.

Phase 3 –
Master Affiliate Model for Lottery.com. The Company believes
that the strength of the Lottery.com can be used to drive revenue through strategic affiliate relationships across the global lottery
industry. The Company plans to offer an overarching Lottery.com loyalty and rewards program for all affiliates which allows the affiliate
to concentrate on direct B2B sales while it delivers content and rewards which appeal to all lottery players. The program will be structured
under a revenue-share model.

Phase
4 - Other Business Lines and Projects. The Company expects to continue to monetize the Sports.com brand, offer TicketStub.com
services in international jurisdictions, and expand the Concerts.com platform beyond ticket reselling, and partnering with licensed
providers in international jurisdictions to supply digital lottery games, and rev