Company: FLDDW
Filing Date: 2025-01-24
Form Type: 424B3
Source: 0001213900-25-006075
Chunk: 346

Company: Fold Holdings, Inc.
Filing Date: 2025-01-24
Form: 424B3
Chunk 346
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 Fold’s platform and we are well positioned to capture that increased demand. Growth Strategy We intend to grow our Fold customer base and transaction volume through increased investment into organic and paid marketing channels that have proven successful to date. Fold will continue to leverage our active social media channels, education, and customer referral system to drive maximum growth via organic channels, and we expect to invest significant marketing dollars into high -impactpaid user acquisition channels. While we believe our existing channels will continue to play a critical role in sustaining our growth trajectory, to further accelerate expansion we plan to increase investments in paid marketing and affiliate opportunities beginning in Q4 2024. Bitcoin treasury strategy As part of our bitcoin treasury investment strategy, Fold will continue to pursue additional bitcoin accumulation opportunities over the near term. We believe existing macro conditions to be favorable towards adding additional bitcoin to our balance sheet at current market prices. Key operating metrics We collect and analyze operating and financial data to evaluate the health of our business, allocate our resources, and assess our performance. In addition to certain GAAP metrics, we also monitor various non -GAAPmeasures to evaluate our business. We believe the following metrics and measures are useful to facilitate period -to -periodcomparisons of our business and to facilitate comparisons of our performance to that of other financial service providers. Where applicable we have provided definitions of metrics we consider key to our operations below. Accounts •Active Accounts represent current Fold accounts that have not been deactivated by Fold or the user; and •Verified Accounts represent users who have gone through Know Your Customer (“KYC”) verification to participate in our banking and exchange products. During the nine months ended September 30, 2024, we added: •More than 14,000 new Active Accounts, bringing total Active Accounts to more than 580,000; and •More than 5,000 Verified Accounts, bringing total Verified Accounts to more than 67,000. As an early entrant to bitcoin financial services, our customer growth to date has been predominantly fueled by organic word of mouth, partner co -marketing, and active social engagement which have contributed to low customer acquisition costs (“CAC”). Fold has achieved our current user base with CAC of less than $10 per Active Account since inception, compared to industry averages of up to $300+ per customer for traditional financial service providers. 217

Transaction volumes Transaction Volume is inclusive of deposits, spend, and withdrawals across our platform and are inclusive of both fiat (“USD”) and bitcoin (“BTC”) transaction volumes. From inception through September 30