Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 145

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 145
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 users, advertisers, or partners, and would seriously harm our business.

9

There is a risk that the public will not
perceive the privacy protections that we offer to be necessary or useful and therefore will not be interested in our services.

No matter how effective our products might be
in affording users control over their privacy, the general public may not perceive our products to be necessary or useful. In general,
although people are more aware than in the past of the amount of personal data that is tracked on a daily basis with the advent of social
media and targeted advertising, mere awareness does not necessarily translate into a desire to take affirmative action with respect to
one’s privacy. For us, this could mean that the average person might not feel the need to have the ability to delete messages that
they have sent. While we believe that the general public will recognize the value of our products and feel empowered to take control
of their privacy, it is possible that a great number of people have come to believe that their personal information cannot be protected
and that any attempt to do so would be ineffective. As such, regardless of how effective our products might be, there is a risk that
the general public might deem our products to be unnecessary and will not be drawn to download and use the application.

Users may not want to change the way that
they send messages and therefore would not be interested in our products.

Our success is dependent in part on users altering
their behavior and changing the way that they send text messages. Although the application is fully integrated with iMessage, the application
requires the user to send the message through a separate text bar, which is located below the ordinary iMessage bar. Even if users have
downloaded the application, it is possible that users will bypass this option when they go to send a text message. In addition, our user
experience may not be received positively, as some users might find it inconvenient to have two text bars appearing on the screen at
the same time when they go to send a text message. The iMessage integration figure does not currently allow a user to remove the iMessage
bar so that only the application’s bar appears and it is doubtful that Apple would ever allow such a feature. Moreover, because
both text bars are displayed on the screen at the same time, users may inadvertently send a private message through iMessage that they
intended to send through the application, thereby defeating the data protection and privacy benefits that the application offers. If
users do not adapt to