Company: AFRM
Filing Date: 2025-10-24
Form Type: DEF 14A
Source: 0001628280-25-046264
Chunk: 25

Company: Affirm Holdings, Inc.
Filing Date: 2025-10-24
Form: DEF 14A
Chunk 25
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 reviews the performance of our other named executive officers based on such individual’s level of success in accomplishing business objectives and his or her overall performance and then shares these evaluations with, and makes compensation recommendations to, the Compensation Committee. The members of the Compensation Committee review and discuss our CEO’s proposals and recommendations with our CEO and consider them as one factor in determining and approving the compensation of our named executive officers (other than our CEO). Our CEO also generally attends meetings of our Board and the Compensation Committee at which executive compensation matters are addressed, except with respect to discussions involving his own compensation.

#### Role of the Compensation Consultant
The members of the Compensation Committee have the authority to retain an external compensation consultant to assist them by providing information, analysis and other advice relating to the compensation of our named executive officers, including the authority to approve the consultant’s reasonable fees and other retention terms. The compensation consultant reports directly to the Compensation Committee and its chair and serves at the discretion of the Compensation Committee, which reviews the engagement annually.

In fiscal 2025, the Compensation Committee engaged Semler Brossy, a national compensation consulting firm, to serve as its compensation consultant. During fiscal 2025, representatives of Semler Brossy attended the meetings of the Compensation Committee, both with and without management present, as requested and provided various services,

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including the following:

• the review, analysis, and selection of our compensation peer group;

• the review and analysis of the base salary levels, annual cash incentive opportunities, and long-term incentive compensation opportunities of our named executive officers against competitive market data based on the companies in our compensation peer group and in selected compensation surveys;

• an assessment of executive compensation trends within our industry, and update on corporate governance and regulatory issues and developments;

• an executive compensation risk assessment;

• consultation with the Compensation Committee chair or the independent directors between meetings;

• the review and input into the design of our incentive plans; and

• support on other ad hoc matters throughout the fiscal year.

The terms of Semler Brossy’s engagement include reporting directly to the Compensation Committee chair. Other than as described above, during fiscal 2025, Semler Brossy did not provide any other services to us.

The Compensation Committee has evaluated its relationship with Semler Brossy to assess Semler Brossy’s independence from management. This evaluation process included a review of the services that Semler Brossy provided during fiscal 2025 and the fees associated with those