Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 453

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1
Chunk 453
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 pharmacies are
40%, 30%, and 20%, respectively. Accordingly, E-commerce has become a major sales channel in the health food industry in mainland China.

31

Our
competitors mainly come from social e-commerce platforms, including Pinduoduo (based on the group buying model), Weimeng (providing services
for micro-businesses), Taobao, JD, and others.

We
believe our ability to compete depends upon many factors both within and beyond our control, including the following:

    ●
    the
    size and diversity of our member and paying subscriber bases;

    ●
    the
    timing and market acceptance of our apps, including developments and enhancements to those apps, and features relative to those offered
    by our competitors;

    ●
    customer
    service and support efforts;

    ●
    selling
    and marketing efforts; and

    ●
    our
    brand strength in the marketplace relative to our competitors.

Competitive
advantages

Experienced
management

King
Eagle (China) acquired talented personnel for developing its online and offline platforms, creating business models, marketing, and management
primarily from multi-national corporations, public companies, and prestigious universities.

Diversity
of product offerings

With
the development of our new online platform, Kun Zhi Jian, and its Mini Program, we now offer a diverse array of products, including physiotherapy
equipment, diet and nutritional advice, and health care related products. In addition, we target both wholesale and retail customers.

Value-added
health care screening and monitoring services

Through
the launch of the Kun Zhi Jian Mini Program, we coordinated with local health care service providers and leveraged their health care
expertise and technology. Those local health care service providers offer health care screening and monitoring to our customers and members
at our Kun Zhi Jian Customer Service Centers. By providing these value-added services to our customers and members, our customers and
members can get a better understanding of their health. We are able to provide more concrete nutritional advice and refer them to our
health care related products.

Our
Intellectual Property

We
rely on a combination of intellectual property rights, including trade secrets, copyrights, trademarks, and domain names, as well as
contractual restrictions to protect intellectual property and proprietary technology owned or used by us.

All
of our employees have entered into standard employment agreements requiring them to keep confidential all information relating to our
customers, methods, business