Company: BBD
Filing Date: 2025-03-31
Form Type: 20-F
Source: 0001292814-25-001244
Chunk: 115

Company: BANK BRADESCO
Filing Date: 2025-03-31
Form: 20-F
Item: Item 4
Chunk 115
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adesco
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4.B.30.01-01 Clients
 We aim to assist the largest number of people, thus fulfilling our mission of democratizing access to banking products and services, in addition to encouraging financial inclusion, social mobility and entrepreneurship. As of December 31, 2024, our client base was composed of 73.2 million clients.
 A wide presence allows us to act on a large scale, with diversification as a differentiator of our business model. We do not make distinctions, but aim to serve every client with the same level of excellence, remaining aware of each client’s profile and continuously improving the way we provide services. These values extend to clients who are non-account holders.
 
4.B.30.01-01.01 Segmentation of Clients
 To ensure we provide a high level of service to our clients, we operate a segmented business structure, for clients of Banco Bradesco, both individuals and companies, which we believe allows us to offer agility and practicality in all areas.
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 Ø  Bradesco Corporate
 Bradesco Corporate is responsible for serving business groups and is focused on both large and medium-sized enterprises. Based on a value proposition of physical proximity and fostering client relationships, its offices are located in the main financial centers on the national and international scene, offering customized services and a highly skilled team to fulfill clients’ needs through a wide portfolio of products, structured solutions and financial services.
 To provide these solutions, it is important to strengthen the relationship with clients and to deliver a robust value proposition. Bradesco Corporate is segmented according to sector, market, size and nature of its client companies, among other criteria, and consists of the following areas:
 
·   Corporate: Client segment aimed mainly at the middle market, with specialized service. Clients
                  with an annual turnover of between R$ 50 million and R$ 1 billion;              
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·   Large Corporate: Offers a specialized service structure for large companies, with customized operations
           by market sector. Clients with an annual turnover of between R$1 billion and R$5 billion;       
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·         Ultra Corporate: With a highly qualified team, and a sector-based approach, this segment offers customized      
    consultancy to large corporations on a national and global basis. Clients with annual turnover of R$5 billion or more;
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62 – Form 20-F 2024 | Bradesco
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