Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 6

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 6
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, and decoration, or offering additional differentiators. We also have experience
acquiring and integrating six complementary businesses. See “Competitive Strengths – Asset Acquisition Experience”.

We believe that this strategy and experience
will help us to pursue suitable acquisition opportunities in the future and integrate them successfully. Consistent with this strategy,
we continue to evaluate potential acquisition targets, particularly with the following attributes:

○Geographic balance, with a focus on acquiring a company in the branded merchandise space based in the
southern and western United States (including Florida, Texas, or California) in the $5-10 million revenue range; and

○Businesses with complimentary offerings to increase Stran’s portfolio of services and depth of expertise
in these additional industries: Packaging; Loyalty & Incentive; Decorators (for screen printer, embroidery, direct-to-garment, rub-on
transfers, etc.); and Event/Tradeshow Services.

●Innovate and Invest in Technology. We continue to invest in upgrades to our platform for
customers’ promotional e-commerce objectives, including customizable and scalable features, developed on Adobe’s open-source
e-commerce platform, Magento Open Source. We have also invested in an internal commercial Enterprise Resource Planning (ERP) system, Oracle/NetSuite’s
NetSuite ERP, which is expected to enhance the process of gathering and organizing the business data of our Company through an integrated
software suite, and was launched in the first half of 2025. Additional NetSuite phases will be planned and rolled out in the future as
necessary. We believe that it is necessary to continue focusing on the buildout of our technology offerings in order to meet the evolving
needs of our customers. Additionally, our strong technology platform will support our acquisition strategy to integrate acquired businesses
into our existing platforms. We intend to continue making significant investments in research and development and hiring top technical
talent.

●New Client Development. Our sales and marketing teams are tasked with continuously growing
their books of business by nurturing existing business relationships while actively seeking new opportunities with new customers. We will
continue to promote and ask for referrals from satisfied customers who often refer us to other potential clients. We continuously seek
to build our sales forces through hiring of experienced individuals with established books of business as well as hiring less-experienced
individuals that we hope to develop into productive sales representatives. As we continue to grow, we are hiring sales representatives
in different geographies across the U.S. that further diversify our customer