Company: WBD
Filing Date: 2025-12-09
Form Type: 425
Source: 0001193125-25-311838
Chunk: 13

Company: Warner Bros. Discovery, Inc.
Filing Date: 2025-12-09
Form: 425
Chunk 13
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ited position to take advantage of these newer generative approaches. Most of that’s because we’ve got scale consumer-facing products, so a place to attach those technologies to scaled business products. And we’ve got large sets of well-ordered data, which is sort of the fuel that allows those models and engines to work very well. So we’re going to mostly deliver in, I’d say, 3 spaces. One, the first primary space is the member space. Better personalization, the ability to deliver high-quality personalization against new content types. So as we expand the universe of content that we’re serving, we’re able to deliver high-quality personalization very quickly in those spaces. And then new types of consumer experiences. So think about things like a conversational search experience where you’re going to have a conversation with UI and get discovery and get recommendations as a result. So super excited about that. Ads is a very rich space that we think we can deliver some of these technologies into as well, whether it’s targeting — it’s also things like modifying brand creative to fit in the title creative universe and make that a conversation and a process that we happened in a very limited way before it’s very cumbersome, but now we can accelerate and expedite that process. And maybe the third area... Theodore A. Sarandos Co-CEO,President & Director The creative side. I mean the technology is obviously moving very fast, and we’re trying to think about all the different ways that creative AI tools can help creators tell better stories. And I think it’s very important when you think about AI’s contribution to the creative process and the idea of what those outputs are. And I think it’s very important for — and we can see that in the way people connect with content. It will be great if it improves some of the efficiencies of the production cycle.

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NETFLIX, INC. COMPANY CONFERENCE PRESENTATION - PRELIMINARY COPY DEC 08, 2025 But the idea that it’s just got to be faster and cheaper is not good enough. It has to be better first. And then if it’s faster and cheaper, that’s great. But if it is just faster and cheaper without being better, it’s going to be bad for everybody. So I think right now, what we’re seeing is that those tools are iterating, we’re iterating them alongside of filmmakers who are excited to work with the technology and figure it out. And it’s basically — we think about it much more