Company: IPST
Filing Date: 2025-02-04
Form Type: 424B3
Source: 0001213900-25-010139
Chunk: 176

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-02-04
Form: 424B3
Chunk 176
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 construction company in the beverage space. Under this arrangement, Haskell could serve as the engineering,
procurement and construction partner for the tribal properties developing a larger production facility. Haskell has been recognized for
its work in the design and construction of distilleries and was the highest-ranked food and beverage manufacturing contractor by
Engineering News-Record in 2021 and 2020.

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Marketing

We believe we have developed a successful sales
and marketing approach with our limited resources and anticipate that investing additional resources will be an important element in increasing
the visibility of our brands and product offerings to our target consumers to support our ongoing growth.

Omni-Channel Marketing Approach.Today’s
consumers interact with brands through many channels, from traditional media to social media and other digital channels, and through
various in-person and online purchasing methods. To build the visibility of our brands and create a grassroots consumer following to
support our distribution channels, we have employed a strategic multichannel marketing approach that we believe allows consumers to
engage with our company on their own terms and permits us to expand and deepen recognition for our brands. In addition to
promotional activities, our marketing strategy utilizes data analytics, digital techniques and efficiency metrics, across a cross
section of social media, lifestyle and brand influencer activities.

Working with one of our strategic advisors, we have
developed an area of focus on DtC sales channels. While still in its early development and testing phases, the concept is to develop and
streamline ways to get our products directly in front of consumers for trial, sampling and purchasing in our branded tasting rooms, partner
TBN tasting rooms, TBN-specific entertainment districts with pop-up shops, trial, sampling, and bottle sales, and future planned co-located
collaborative tasting rooms in partnership with other premium craft producers across the United States. The platform is built upon
one-to-one marketing efforts through digital, social email and text to drive consumer trial and adoption of products and brands. We are
also experimenting with artificial intelligence (“AI”) to create dynamic content to better identify and connect directly with
consumers in key target demographic for each product and brand. The sales resulting from such efforts tends to be higher margin than the
traditional wholesale route to market, which is the norm in the spirits industry right now. While all the other craft brands fight for
shelf space in an increasingly crowded marketplace bottlenecked by more and more distributor consolidation, we are developing a route
to go straight to