Company: BBD
Filing Date: 2025-03-31
Form Type: 20-F
Source: 0001292814-25-001244
Chunk: 126

Company: BANK BRADESCO
Filing Date: 2025-03-31
Form: 20-F
Item: Item 4
Chunk 126
---
 related services, including:
 
Ø   credit cards for different audiences for purchases and withdrawals in Brazil and abroad;
--------------------------------------------------------------------------------------------

Ø   credit cards directed toward high-net-worth clients, such as “The Centurion Card Bradesco”,
       “The Platinum Card”, “Visa Infinite”, “Mastercard Black”, “Elo Nanquim”, “Elo Diners”   
            and “Visa Aeternum” from Elo, Visa, American Express and MasterCard brands;        
-----------------------------------------------------------------------------------------------

Ø   cards destined for corporate clients, geared toward business expenses and control of expenditure;
-----------------------------------------------------------------------------------------------------

Ø   multiple cards that combine credit and debit features in a single card, which may be used for traditional
                                        banking transactions and shopping;                                   
-------------------------------------------------------------------------------------------------------------

Ø   co-branded credit cards, which we offer through partnerships with companies; and
------------------------------------------------------------------------------------

Ø                       private label credit cards, which we only offer to clients of certain retailers, designed to increase                     
    business and build client loyalty for the corresponding retailer. These cards may or may not have a restriction on making purchases elsewhere,
                                                              among other restrictions.                                                           
--------------------------------------------------------------------------------------------------------------------------------------------------
 We hold 50.01% of the shares of Elopar, an investment holding company with shares in Alelo (benefit and prepaid cards), Livelo (coalition loyalty program) and Elo Serviços (a card brand). We have joint control of Cielo S.A. (payment solutions) and have increased our stake, resulting in a total ownership stake of 50.72%, with 30.61% direct ownership and 20.11% indirect ownership through Elopar group companies (as of December 31, 2023, the total ownership stake was 31.41%, with direct ownership at 30.06%).
 We also have a card business unit abroad, Bradescard Mexico, operating exclusivity in leading retail chains in Mexico.
 We have several partners to whom we have offered co-branded/hybrid and private label credit cards. This has allowed us to deepen our relationships with our clients and offer banking and insurance products to our credit card clients, such as financing and insurance.
 The following table shows our volume of transactions and the total number of transactions by credit cards for the years indicated:
 
                                     In millions           
-----------------------------------------------------------
2024                           2023        2022
Transaction Volume - R$   333,497.8   318,360.4   298,107.5