Company: JSDA
Filing Date: 2025-06-04
Form Type: DEF 14A
Source: 0001641172-25-013621
Chunk: 27

Company: JONES SODA CO.
Filing Date: 2025-06-04
Form: DEF 14A
Chunk 27
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 Director

Gregg Reichman has been a director of the Company
since February 2023. Mr. Reichman has served as the Co-Founder of Active Funding Group LLC (“AFG”) since 2009, a business
that focuses on entrepreneurial real estate ventures and on the distressed real estate sector. Under Mr. Reichman’s guidance, AFG
grew from a startup to a successful private lending company. We believe Mr. Reichman brings to our Board of Directors executive leadership
experience and experience with mergers and acquisitions.

Mark Murray, Director

Mark Murray was our President and Chief Executive
Officer from December 2020 through June 2023, and has been a director of the Company since May 2021. Prior to that, he was the President
of JGC Food Company (“JGC”), a privately-owned food manufacturer specializing in fresh soups, sauces, sides, and entrées,
a position he held from 2017 to May 2019, and was previously the Vice President of Sales and Marketing of JGC from 2013 to 2017. In addition,
he was previously the Vice President of Sales of Harry’s Fresh Foods from 2011 and 2013 and Vice President of National Accounts
of Solo Cup Company from 2008 to 2011. Previous to 2008, Mr. Murray held numerous other roles in sales and marketing, including a 22-year
career with Kraft Foods. Mr. Murray received a Bachelor of Arts degree in Marketing, from Michigan State University. We believe Mr. Murray
is qualified to serve on our Board of Directors because he brings first-hand knowledge of the Company’s day-to-day operations as
well as an understanding of the operational, financial and strategic issues facing our Company.

<div align='center'>Board Recommendation

THE BOARD RECOMMENDS THAT YOU VOTE“FOR” EACH OF THE NOMINEES TO THE BOARD SET FORTH IN THIS PROPOSAL 1.</div>

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<div align='center'>EXECUTIVE OFFICERS</div>

The following are biographical summaries
of our executive officers and their ages as of the Record Date:

| NAME          |     | AGE |     | POSITION                              |
| Scott Harvey  |     |  63 |     | Chief Executive Officer and President |
| Brian Meadows |     |  60 |     | Chief Financial Officer               |
| Jerry Goldner |     |  57 |     | Chief Growth Officer                  |
| G