Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 613

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 3
Chunk 613
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 or discounted product at their brand. Second, through placements in brand-owned
apps. These placements incentivize download of digital apps or services with loyalty points or discounts on products at their brand.
These programs are long term contracts and placements of an advertising unit in the brand owned app. Third, delivering free or discounted
products for actions taken in a digital environment. An example of these programs is that a user could earn a free cheeseburger or discount
on gas for achieving a certain level in a mobile casual game.

Mobivity’s
Recurrency platform fills this need with a self-service SaaS offering, enabling operators to intelligently optimize their promotions,
media and marketing spend. Recurrency drives system-wide sales producing on average a 13% increase in guest spend and a 26% improvement
in frequency, ultimately delivering an average Return on Marketing Spend of 10X. In other words, for every dollar invested in marketing,
retailers using Recurrency to manage, optimize and deliver multi-channel consumer promotions generate an average of ten dollars in incremental
revenue from their customers.

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Table of Contents

Recent
Events

Related
Party Convertible Notes

During
first quarter 2024 the Company issued 8 Convertible Notes payable to related parties for $1,950,000. As an inducement we issued 3,291,664
warrants to purchase shares of our common stock at $.60 per share. Simple interest on the unpaid principal balance of this Note will
accrue at the rate of 8.0% per annum. Accrual of interest will commence on the date of this Note, will continue until this Note is fully
paid, and will be payable in a single installment at maturity three years from the date the Convertible Note was issued.

During
the second quarter of 2024 the Company issued 8 Convertible Notes payable to related parties for $2,100,000. As an inducement we issued
3,499,997 warrants to purchase shares of our common stock at $.60 per share. Simple interest on the unpaid principal balance of this
Note will accrue at the rate of 8.0% per annum. Accrual of interest will commence on the date of this Note, will continue until this
Note is fully paid, and will be payable in a single installment at maturity three years from the date the Convertible Note was issued.

During
the third quarter of 2024 the Company issued 4 Convertible Notes payable to related