Company: LRHC
Filing Date: 2025-06-03
Form Type: S-1/A
Source: 0001213900-25-050886
Chunk: 15

Company: La Rosa Holdings Corp.
Filing Date: 2025-06-03
Form: S-1/A
Chunk 15
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 In April 2025, we also formed LR Agent Advance, LLC in Florida, offering a commission advancement program exclusively
for La Rosa agents.

Our Revenue Streams

Our financial results are driven by the total
number of sales agents in our Company, the number of sales agents closing commercial real estate transactions, the number of sales agents
utilizing our coaching services, and the number of agents who work with our franchisees. We grew our total agent count from our founding
in 2004 to 2,909 agents as of May 31, 2025.

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The majority of our revenue is derived from
a stable set of fees paid by our brokers, franchisees, and consumers. We have multiple revenue streams, with the majority of our revenue
derived from commissions paid by consumers who transact business with our and our franchisee’s agents, royalties paid by our franchisees,
dues and technology fees paid by our sales agents, our franchisees and our franchisees’ agents. Our major revenue streams come
from such sources as: (i) residential real estate brokerage revenue, (ii) revenue from our property management services, (iii) franchise
royalty fees, (iv) fees from the sale or renewal of franchises and other franchise revenue, (v) coaching, training and assistance fees,
(vi) brokerage revenue generated transactionally on commercial real estate, (vii) title services revenue, and (viii) fees from our events
and forums.

Our Competition

The real estate brokerage business is highly
competitive. We primarily compete against other independent real estate brokerage agencies in our local markets as well as the international
and national real estate brokerage franchisors seeking to grow their franchise system. We compete against other brokerages to attract
transactional clients based on our personalized service with experienced brokers who know the local market, the number and quality of
listings, our brand and reputation and our marketing efforts. We also compete to attract real estate professionals based on our brand
and reputation, the quality of our training and coaching, our marketing efforts, our generous 100% commission “split” for
experienced brokers and our technology tools that make the brokers more efficient and productive.

Our largest national franchise competitors
in the U.S. include RE/MAX, Realogy Holdings Corp. (which operates several brands including Century 21 and Coldwell Banker), Fathom Holdings
Inc., and eXp World Holdings Inc. We believe that competition in the real estate