Company: RKLIF
Filing Date: 2025-03-06
Form Type: 6-K
Source: 0001654954-25-002335
Chunk: 13

Company: RENTOKIL INITIAL PLC /FI
Filing Date: 2025-03-06
Form: 6-K
Chunk 13
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 delivered a price performance that mitigated cost increases, alongside a consistently strong customer service environment. Customer retention for the full year was roughly stable at 86.0% (FY 23: 86.9%). Colleague retention was up strongly to 86.8% (FY 23: 83.3%).

2024 was the UK’s biggest ever year for innovations. 39 solutions in total were launched, ranging from new additions to our suite of smart monitoring devices and non-toxic wasp traps through to new air scenting products with patented technology.

Two business acquisitions were completed (both within the UK) with revenues of £31m in the year prior to purchase.

Asia & MENAT

|                    |  2024 
   AER 
    £m | AER    
 Growth |  2024 
   CER 
    £m | CER    
 Growth | Organic 
 Growth  |
| Revenue            |   354 | 4.2%   |   368 | 8.4%   | 5.4%    |
| Operating          
 Profit             |    24 | -26.9% |    25 | -23.2% |         |
| Adjusted Operating 
 Profit             |    46 | 1.0%   |    48 | 4.9%   |         |
| Adjusted Operating 
 Margin             | 12.9% | -0.4%  | 12.9% | -0.4%  |         |

| Organic 
 Growth  | Q1   | Q2   | Q3   | Q4   | Full 
 Year |
| Asia &  
 MENAT   | 4.3% | 5.2% | 6.5% | 5.5% | 5.4% |

Revenue rose by 8.4%, of which 5.4% was Organic. Pricing was complemented with volume growth, as markets overall remained structurally supportive. The performance was led by India and Indonesia, which both sustained high single-digit organic growth. In India, good progress was made in integrating the pest control company Hi-Care, acquired in the first half of the year. In MENAT, regional conflict held back the final quarter performance in the Lebanon market, but we are seeing a prompt recovery.

Adjusted Operating Profit in Asia & MENAT increased 4.9% to £48m and Adjusted Operating Margin was down 40bps to