Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 2

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 2
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 learn the Company’s philosophy, technology
and business practices. Concurrently, the agent works with their coach in obtaining listings, working with consumers and closing transactions.
All of these activities are run through our La Rosa Coaching, LLC subsidiary that teaches advanced techniques for team building, personal
growth and business development, which we believe will enhance our revenue at a nominal increase in cost to us. In addition, unlike other
residential real estate brokerages, we encourage our sales agents to pursue commercial real estate transactions and require them to utilize
the services of our commercial real estate company. We anticipate acquiring other complementary businesses, such as, for example, insurance
agencies and a mortgage brokerage, in the future to enhance our gross revenues and profit margins.

On October 12, 2023, we consummated
our initial public offering (the “IPO”). Following our IPO, during the fiscal year ended December 31, 2023, we acquired majority
ownership of the following franchisees of the Company: Nona Legacy Powered By La Rosa Realty, Inc. (formerly, La Rosa Realty Lake Nona
Inc.), Horeb Kissimmee Realty, LLC, La Rosa Realty Premier, LLC, La Rosa Realty Orlando, LLC, and 100% ownership of the following franchisees
of the Company: La Rosa CW Properties, LLC and La Rosa Realty North Florida LLC. In December 2023, we also formed our majority owned subsidiary
La Rosa Realty Texas LLC.

The following are developments
in our business since the beginning of the fiscal year ended December 31, 2024:

-In
February 2023, we launched our proprietary technology system - JAEME, part of “My Agent Account.” JAIME is a real estate
AI assistant created to support and inspire our agents with personalized content to drive marketing, efficiency, and sales. This advanced
technology can help agents to provide services to their clients in a more efficient way - even from their mobile devices. In October
2024, the Company launched My Agent Account version 3.0, a significant upgrade to its proprietary platform, which now includes a new
module specifically designed for property management disbursements. This update is expected to improve operational efficiency for agents
across the Company.

-In
March 2024, the Company officially launched its partnership with Final Offer, online platform that allows sellers to establish a minimum
sales price and other deal terms online and pre-approved buyers to make bidding offers. Final Offer is available to real estate brokers