Company: BLNE
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004793
Chunk: 4

Company: Beeline Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 4
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 Services

Beeline is a digital mortgage operation leveraging
proprietary AI, streamlined task-based processing, data integrations and human capital for originating, evaluating, approving and closing
a mortgage.

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    Marketing and Sales: Beeline uses an AI chatbot called Bob 2.0 to enable cost-effective communication with prospective borrowers to respond to inquiries and answer questions about our lending offerings, enhance borrower engagement and introduce new borrowers to our platform. This AI product is powered by MagicBlocks, Inc. (“MagicBlocks”), a company in which Beeline currently owns a 47.6% interest.

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    Application and Pre-Qualification: When borrowers are ready to apply, they are taken through a seven-to-ten-minute journey through a series of conversational-style questions, collecting the information required to complete a loan application.

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    Document Collection and Verification: The system automatically asks for required documents, such as bank statements, tax returns, and employment information based on the loan type and purpose. Many platforms utilize a secure application programming interface to link directly to borrowers’ financial accounts, making it easier to verify income, assets, and employment information without manual uploads.

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    Approval and Closing: Once underwriting is completed, the borrower receives a conditional approval. Where legally permissible under state law, Beeline schedules online closings, further reducing the need for physical paper and cuts down on signing errors and time to post-close review a loan file. Where that is not possible, the loans close in-person.

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    Post-Closing and Servicing: After closing, loans are sold to aggregators who handle all servicing.

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    Title and Closing Services. Beeline offers title and closing services to its borrowers. These operations are tightly integrated, providing a seamless customer experience. Beeline acts as the agent in its title and closing services business, selling title insurance policies for some of the largest title underwriters, including First American National Title Insurance Company, Fidelity National Title Insurance Company and Westcor Land Insurance Company.

5

Sources of Revenue

Beeline generates revenue from three key sources,
listed below. The numbers reflect the approximate percentages of Beeline’s 2024 revenue through December 31, 2024:

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    Net gain on sale of loans: Once Beeline closes a loan, it then sells that loan to an aggregator at a predetermined price. The proceeds are recorded as a gain on sale of loans. This source accounted for approximately 64% of revenue.

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