Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 0

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 0
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ITEM 1. BUSINESS.

 Overview

We are an outsourced marketing
solutions provider, working closely with our customers to develop sophisticated marketing programs that leverage our promotional products
and loyalty incentive expertise. We develop long-term relationships with our customers, enabling them to connect with both their customers
and employees in order to build lasting brand loyalty. It is our mission to drive brand awareness and affect behavior through visual,
creative, and technology solutions.

We purchase
products and branding through various third-party manufacturers and decorators and resell the finished goods to customers. In addition
to selling branded products, we offer our clients custom sourcing capabilities; a flexible and customizable e-commerce solution for promoting
branded merchandise and other promotional products, managing promotional loyalty and incentives, print collateral, and event assets, order
and inventory management, and designing and hosting online retail popup shops, fixed public retail online stores, and online business-to-business
service offerings; creative and merchandising services; warehousing/fulfillment and distribution; print-on-demand; kitting; point of sale
(POS) displays; and loyalty and incentive programs.

These valuable services, as well as the deep level
of commitment we have to the business operations of our customers, have resulted in a strong and stable position within the industry.

We specialize in managing complex promotional
marketing programs to help recognize the value of promotional products and branded merchandise as a tool to drive awareness, build brands
and impact sales. This form of advertising is very powerful and impactful and particularly effective at building brand loyalty because
it typically uses products that are considered useful and appreciated by recipients and are retained and used or seen repeatedly, repeating
the imprinted message many times without adding cost to the advertiser. We have built the tools, processes, relationships and the blueprint
to maximize the potential of these products and deliver the most value to our customers.

For over 30 years we have
grown into a leader in the promotional products industry, ranking 20th on PPAI’s Top 100 Distributors 2024 list and 27th
on ASI’s Top 40 Distributors 2024 list. Our co-founder and Chief Executive Officer and President, Andrew Shape, was also named 2023
Person of the Year by promotional products industry periodical Counselor. Since our first year of operations in 1995, our annual
revenues have gradually grown from approximately $240,000 to approximately $82.7 million in 2024, a compound annual growth rate of approximately
22.