Company: KNRX
Filing Date: 2025-09-30
Form Type: 424B4
Source: 0001493152-25-016175
Chunk: 100

Company: KNOREX LTD.
Filing Date: 2025-09-30
Form: 424B4
Chunk 100
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 2024. Our net loss decreased by 26.1% from US$8.0
million for the year ended December 31, 2023 to US$5.9 million for the year ended December 31, 2024, primarily due
to increases in revenue and decreases in operating expenses.

Our Industry

We believe the following are key trends and factors shaping the advertising industry we are in:

Growing opportunity from the shift in media consumption.According to eMarketer, a market research company that provides trends and insights of the digital advertising market, the global advertising spend (digital and traditional media) is expected to reach US$1,180 billion in 2027 as marketers continue to shift their advertising spend online from traditional media. Global digital advertising is expected to hit approximately US$871 billion by 2027. We believe that this secular transition towards digital advertising will continue, driven by several industry trends including the consumers’ evolving media consumption habits, the continued technology innovation and breakthroughs and so on, providing us a significant market opportunity.

Proliferation of digital media and fragmentation.There has been a rapid proliferation of digital media and platforms as consumers and businesses increase their time and attention online. The onset of COVID-19 pandemic has catalyzed the pace of digital adoption even further. In response to this paradigm shift, marketers have substantially increased their advertising budget allocation towards digital media. Today’s digital landscape demands a cross-platform, cross-channel approach for connecting with consumers. Marketers must be able to advertise across multiple platforms into diverse ad channels covering both the Open Internet and the Walled Gardens to achieve optimal marketing reach. This need for managing multiple siloed platforms further multiply the complexity associated with advertising online. As the digital landscape continues to evolve, the emergence of new ad channels continues to present marketers with an expanding array of opportunities and dilemmas. The ability to balance between audience reach and cost becomes a strategic imperative for marketers seeking to effectively capture and retain the attention of their target audiences.

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Burgeoning point solutions for omni-channel advertising.The current landscape of omni-channel advertising is marked by a surge in specialized
point solutions. Marketers are faced with the challenge of expanding their presence across diverse media and ad channels, as well
as adopting various advertising formats. Often, marketers with larger budget are faced with a dual scenario: they have to
either advertise with the Native Platforms where access and transacting are via these proprietary platforms’ UI
or their supplied APIs into some of the world’s most popular social