Company: ASAN
Filing Date: 2025-04-30
Form Type: DEF 14A
Source: 0001477720-25-000081
Chunk: 81

Company: Asana, Inc.
Filing Date: 2025-04-30
Form: DEF 14A
Chunk 81
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 Corporation and we have also sponsored a corporate event hosted by Microsoft in fiscal year 2025. Andrew Lindsay, a member of our Board, serves as Microsoft’s Corporate Vice President, AI, Data, Industry and Apps Business Development. We incurred approximately $1.7 million in search engine marketing and advertising services expenses and $0.2 million in event sponsorship expenses with Microsoft for the year ended January 31, 2025, and had outstanding payables of approximately $0.09 million as of January 31, 2025. Transactions with Microsoft in fiscal year 2025 did not exceed the greater of $1 million or 2% of its annual revenues.

As part of our marketing and user acquisition strategies, we routinely deploy advertisements on Quora.com, a question and answer website, via a self-serve platform. Adam D’Angelo, a member of our Board, is the Chief Executive

#### Asana 2025 Proxy Statement65
| Certain Relationships and Related Person Transactions |

Officer of Quora. Matthew Cohler, a member of our Board, is a member of Quora’s Board of Directors. We incurred approximately $0.6 million in marketing expenses with Quora for the year ended January 31, 2025.

As part of our enterprise sales strategies, we utilize data enrichment software from Clearbit, a data enrichment and customer intelligence company and a wholly-owned subsidiary of Hubspot, a customer relationship management platform. Lorrie Norrington, a member of our Board and our Lead Independent Director, is a member of HubSpot’s Board of Directors. We incurred approximately $0.05 million in software expenses with Clearbit for the year ended January 31, 2025. We also incurred approximately $0.09 million in event sponsorship expenses with Hubspot for the year ended January 31, 2025.

#### Lease Expenses
During the fiscal year ended January 31, 2020, we began leasing certain office facilities from HubSpot. Rent payments made under these leases totaled $1.7 million for the year ended January 31, 2025.

#### Artificial Intelligence (“AI”) Services
We have entered into various recurring AI services agreements with OpenAI, an AI company. Adam D’Angelo, a member of our Board, is a member of OpenAI’s Board of Directors. We incurred $0.3 million in expenses with OpenAI for the year ended January 31, 2025 and had outstanding payables of approximately $0.01 million as of