Company: SHG
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0001193125-25-089950
Chunk: 101

Company: SHINHAN FINANCIAL GROUP CO LTD
Filing Date: 2025-04-23
Form: 20-F
Chunk 101
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| • |     | mobile phone cards allowing customers to conduct wireless credit card transactions through their mobile phones. |

Customers and Merchants In 2019, utilizing an innovative platform based on big data analysis, Shinhan Card launched a “Super Personalization Service”, aimed at providing our individual customers with tailored and personalized services that meet their individual needs. As Shinhan Card has obtained a license from the Financial Services Commission as a MyData service provider, Shinhan Card has been able to utilize additional external data to enhance its ability to further refine and tailor personalized services for its customers. In 2022, Shinhan Card further leveraged its existing big data capabilities by diversifying and accelerating revenue-generating businesses such as MyData-based loan brokerage, big data sales, credit bureau for small businesses, and commercial real estate analysis. In August 2024, Shinhan Card launched DataBada, the industry’s first data marketplace providing data such as market trends and consumer consumption patterns. In 2025, Shinhan Card plans to focus on enhancing profitability across all areas of the data business while securing future growth opportunities based on its big data capabilities. Shinhan Card seeks to strengthen data competitiveness by integrating various types of data, introducing new services in advertising technology businesses, and expanding MyData-based solutions to support core operations, including loan brokerage. Additionally, Shinhan Card’s strategy includes increasing revenue generation in the data sales business by seeking affiliation with other businesses and discovering new markets, developing alternative credit bureau services, and incorporating AI-driveninnovations. Furthermore, Shinhan Card promotes both internal and external data exchange and integration, such as Shinhan One Data and Grandata, with the goal of strengthening the group-wide integrated digital ecosystem. The following table sets forth the number of customers of Shinhan Card and the number of merchants at which Shinhan Card can be used for purchases as of the dates indicated.

|                                  |     |                As of December 31, |        |   |     |      |        |   |     |      |        |   |
|                                  |     |                              2022 |        |   |     | 2023 |        |   |     | 2024 |        |   |
|                                  |     | -In thousands, except percentages |        |   |     |      |        |   |     |      |        |   |
| Shinhan Card:                    |     |                                   |        |   |     |      |        |   |     |      |        |   |
| Number