Company: KYIV
Filing Date: 2025-09-05
Form Type: F-1
Source: 0001213900-25-085122
Chunk: 156

Company: Kyivstar Group Ltd.
Filing Date: 2025-09-05
Form: F-1
Chunk 156
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 focusing on businesses that hold leading market positions, are profitable, self -sustainingand present significant cross -sellingopportunities. We are also exploring investments that align with and expand our existing digital ecosystem, such as scaling our cloud infrastructure or introducing new digital services, including e -mobilitysolutions. In addition to acquisitions, we are committed to growing our digital offerings organically. This includes building AI and Generative AI solutions to expand our professional services. Further, we aim to scale our managed security provider practice by integrating Fortinet’s cybersecurity solutions with our telecommunications service bundles, providing customers with comprehensive, all -in -onesecurity and connectivity solutions. We intend to continue growing our digital offering organically by focusing on increasing multiplay penetration among our existing customers and newly acquired customers. We have also launched a digital and channels transformation initiative designed to enhance our B2C digital ecosystem, achieve self -serviceexcellence and establish digital as a primary sales channel. This transformation also includes the development of agent products and the expansion of our B2B digital ecosystem, ensuring a comprehensive approach to digital engagement. Through these strategic initiatives, we aim to not only sustain our market leadership but also drive significant growth in our digital offerings, reinforcing our position as a leader in technological innovation and digital transformation. Maintain paying subscriber base and grow share of multiplay users Our strategic vision is centered on maintaining our paying subscriber base while expanding our share of multiplay users and increasing our ARPU. By developing bundled services that combine high -speedinternet, reliable voice communication and additional value -addedservices, we aim to increase customer engagement and retention. We believe that our multiplay approach will help us build stronger customer relationships and create cross -sellingopportunities. We believe that by bundling multiple products and services under one umbrella, customers are more likely to remain within our portfolio of products and services and engage with our services more frequently. Our multiplay strategy aims to provide several points of contact with customers on a daily basis, which we believe fosters deeper customer loyalty and long -termretention. We intend to leverage these enhanced customer interactions to drive cross -sellingopportunities and sustainably increase our ARPU. Grow average revenue per user We believe the average mobile ARPU in Ukraine is relatively low and has the potential to increase to levels comparable to ARPU levels in Central and Eastern European nations. In the nine months ended September 30, 2024, our average monthly ARPU in our mobile services business was $2.8, which compared with average monthly