Company: NIVFW
Filing Date: 2025-09-18
Form Type: F-1
Source: 0001213900-25-088927
Chunk: 169

Company: NewGenIvf Group Ltd
Filing Date: 2025-09-18
Form: F-1
Chunk 169
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For the years ended December 31,
2024 and 2023, NewGenIvf promoted brand awareness through its sales teams and, in many cases, through cooperating with third-party agencies
and partners.

NewGenIvf’s sales teams
have broad experience in fertility services and are responsible for identifying potential clients and managing the overall sales process.
NewGenIvf’s sales team primarily relies on social media marketing, word-of-mouth referrals, recognition of its brand, printed advertisements
and marketing events. NewGenIvf spends marketing expenses on placing advertisements through popular social media platforms, maintaining
the official website of NewGenIvf and sending information through its official accounts on social media platforms.

Supply and Procurement

NewGenIvf’s procurement
is mainly for medications, laboratory media and reagents, laboratory consumables, and blood test reagents. As of December 31, 2023,
there was one supplier that individually contributed more than 10% of the Group’s trade payable, accounting for 30.6% of the Group’s
trade payables. For both the years ended December 31, 2024 and 2023, no vendor contributed more than 10% of total direct cost of
the Group. NewGenIvf’s procurement team is experienced in selecting cost-effective supplies as well as selecting reliable suppliers.
NewGenIvf’s major suppliers are pharmaceutical companies.

Competition

NewGenIvf believes that it
is a long-standing provider of ARS in Asia Pacific that competes primarily based on the following competitive factors:

| ● | the value and comprehensiveness of the solutions; |

| ● | treatment that is effective and achieves desired outcomes; |

| ● | clients’ experience, including dedicated patient education, clinical guidance and emotional support; and |

| ● | access to a network of high-quality fertility specialists. |

NewGenIvf competes primarily
with other regional fertility service providers. While NewGenIvf does not believe any single competitor offers a comparably robust and
integrated fertility solution package as NewGenIvf in the regions that it operates, NewGenIvf’s competitors may compete in a variety
of ways, including by providing better services, having established local connections, fulfilling evolving client needs, as well as conducting
brand promotions and other marketing activities.

As NewGenIvf may introduce
new ancillary services and other companies may introduce similar fertility services as NewGenIvf’s, NewGenIvf may become subject
to additional competition.

Facilities