Company: DMRC
Filing Date: 2025-03-25
Form Type: DEF 14A
Source: 0001437749-25-009135
Chunk: 15

Company: Digimarc CORP
Filing Date: 2025-03-25
Form: DEF 14A
Chunk 15
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-optimized sortation software solution for Digimarc Recycle. This innovation significantly reduces the cost of compliant hardware by nearly 50%, making advanced recycling solutions more accessible to waste sortation facilities worldwide. |

Enhancing Retail and Consumer Engagement

| ● | Netto Retailer Collaboration: In August 2023, German retailer Netto Marken-Discount achieved a milestone in its commitment to sustainability by integrating Digimarc’s digital watermarking technology into its packaging and operations. This initiative enhances checkout efficiency while also contributing to waste reduction and improved recyclability of product packaging. By adopting Digimarc’s technology, Netto is supporting a more sustainable retail ecosystem, reducing material waste, and advancing efforts to create a circular economy. |

Leadership in AI Safety and Content Authenticity

| ● | Participation in the NIST AI Safety Consortium: In February 2024, Digimarc joined the U.S. Artificial Intelligence Safety Institute Consortium, an initiative led by the National Institute of Standards and Technology (“NIST”) to establish guidelines for safe and trustworthy AI. This collaboration aligns with Digimarc’s commitment to responsible and ethical technology development. |

| ● | Content Protection Partnership with DataTrails: In April 2024, Digimarc announced a strategic partnership with DataTrails to create an integrated content protection solution. By combining digital watermarks with cryptographic proofs, this solution enhances the authenticity and security of digital content, protecting against misinformation and unauthorized use. |

| ● | Advancing the C2PA Content Provenance Standard: In October 2024, Digimarc introduced the industry’s first implementation of digital watermarking technology for the Coalition for Content Provenance and Authenticity’s (“C2PA”) version 2.1 standard. This advancement strengthens digital content authenticity in response to challenges posed by generative AI. |

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Advocacy and Thought Leadership

| ● | Co-hosting the AI Safety Summit: In January 2024, Digimarc co-hosted an AI Safety Summit with the Center for Security in Politics at the University of California, Berkeley. This event brought together industry leaders to address AI-related risks and regulatory challenges. |

| ● | California State Assembly Judiciary Committee Hearing on Assembly Bill 3211: In April 2024, our Chief Executive Officer, Riley McCormick, testified before the California State Assembly Judiciary Committee, advocating for Assembly Bill 3211—California Provenance, Authenticity, and Watermarking Standards. His testimony underscored the importance