Company: JSDA
Filing Date: 2025-06-04
Form Type: DEF 14A
Source: 0001641172-25-013621
Chunk: 5

Company: JONES SODA CO.
Filing Date: 2025-06-04
Form: DEF 14A
Chunk 5
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If your shares are registered in your name with
our transfer agent, Odyssey Trust Company, you are the “record holder” of those shares. If you are a record holder, these
proxy materials have been provided directly to you by the Company.

If your shares are held in a stock brokerage account,
a bank or other holder of record, you are considered the “beneficial owner” of those shares held in “street name.”
If your shares are held in street name, these proxy materials have been forwarded to you by that organization. The organization holding
your account is considered to be the shareholder of record for purposes of voting at the Annual Meeting. As the beneficial owner, you
have the right to instruct this organization on how to vote your shares.

What am I Voting on?

There are three matters scheduled for a vote:

| 1. | The election of five directors                                                     
 to serve for a one-year term to expire at the 2026 annual meeting of shareholders; |

| 2. | The approval, on an advisory basis,                             
 of the Company’s 2024 named executive officer compensation; and |

| -5- |

What if another matter is properly brought before the Annual Meeting?

The Board knows of no other matters that will
be presented for consideration at the Annual Meeting. If any other matters are properly brought before the Annual Meeting, it is the intention
of the persons named in the accompanying proxy to vote on those matters in accordance with their best judgment.

If the Annual Meeting is adjourned for any reason,
at any subsequent reconvening of the Annual Meeting, all proxies will be voted in the same manner as the proxies would have been voted
at the original convening of the Annual Meeting, except for any proxies that have been revoked or withdrawn, notwithstanding that they
may have been voted on the same or any other matter at a previous meeting.

How Do I Vote?

Shareholders of Record

For your convenience, record holders of our common
stock have four methods of voting:

| 1. | Vote by Internet. Go to www.proxyvote.com.                                                                                                       |
| 2  | By toll-free telephone: call 1-800-690-6903.                                                                                                     |
| 3. | Vote by mail. Mark, date, sign and promptly mail the enclosed proxy card (a postage-paid envelope is provided for mailing in the United States). |
| 4. | Vote during the meeting. Vote during the Annual Meeting.                                                                                         |

Beneficial Owners of