Company: MOBBW
Filing Date: 2025-03-27
Form Type: 20-F
Source: 0001013762-25-003365
Chunk: 52

Company: Mobilicom Ltd
Filing Date: 2025-03-27
Form: 20-F
Item: Item 4
Chunk 52
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 work with them on a statement-of-work and purchase
order basis. We have trained the manufacturer to produce our materials and provide it with technical materials and support.

In the future, as we scale
up our sales and production further, we may implement a turnkey operation with select manufacturers for our products. We may enter into
agreements with our contractors. Pursuant to such agreements, the contractors will provide the components and/or perform the assembly
of such components and/or service in accordance with specific terms of the mutually agreed work instructions and purchase orders. The
agreements define the responsibilities of each party and the regulatory and compliance requirements that apply and contain industry-standard
terms and guidelines.

Competition

The smart solutions market
for SUAVs and robotics is characterized by intense competition, rapid change and constant innovation.

We believe that we face three
different types of competition:

  Companies, who, like us, seek to become an end-to-end provider of technology components and systems to the SUAV and robotics market. We consider UXV Technologies to be a key competitor in this ...  

  Companies that only provide, and thus only compete with us in, one portion of our product offering. We consider such competitors to include SkyGrid (in cybersecurity), Elsight Limited, MicroHar...  

  Our customers’ in-house capabilities that compete with our offerings. We consider AeroVironment, Inc., Rafael Advanced Defense Systems, Ltd., Israel Aerospace Industries and Elbit Systems, Ltd ...  

Key Strengths

We believe the following key
attributes and capabilities provide us with long-term competitive advantages:

End-to-end smart solutions
provider - We continue to develop our end-to-end smart solutions offerings in order to better serve the SUAV and robotics
market:

  Bundle together our solutions to organically provide better system performance, shorter time to market and cost-effective pricing for our customers.  

  Enables us to cross-sell other smart solutions to our customers as part of their next design projects.  

  Deeper customer relationships with SUAV manufacturers give us an insider’s view of current and future solutions requirements.  

  Expand our contribution of software revenue thereby improving our overall margins.  

In Use and “ Field
Proven” by the Israel Ministry of Defense - Our solutions have been chosen by large well-known Israeli defense contractors
including Elbit Systems, Ltd., Rafael Advanced Defense Systems and Israeli Aerospace Industries, Ltd. in design wins where our systems
and solutions are embedded into their SUAVs and are currently in use “in the field”