Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 129

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 129
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 anything in the Plan to the contrary, (a) no payment or benefit hereunder

will be provided to a Grantee if any such payment or benefit would violate any applicable Compensation Limitations and (b)

the Board or Committee (as applicable in accordance with Section 11) may amend the Plan or an Award Agreement at any

time, without the consent of the Grantee, to the extent it determines necessary to comply with any applicable Compensation

Limitations.

B-1

APPENDIX B: RECONCILIATION OF NON-GAAP FINANCIAL MEASURES Reconciliations of these non-GAAP financial measures to the most directly comparable GAAP measure are set forth below:

| Adjusted Financial Results                                                                                                                                                                                                                                                                                                                                                                                                                             |     |              |              |                       |
| End of period core customer deposits(a)                                                                                                                                                                                                                                                                                                                                                                                                                |     |              |              | Year-over-year growth |
| ($ in thousands)                                                                                                                                                                                                                                                                                                                                                                                                                                       |     |         4Q24 |         4Q23 |                       |
| Total deposits                                                                                                                                                                                                                                                                                                                                                                                                                                         |     |  $34,648,434 |  $33,446,049 |                  3.6% |
| Network transaction deposits                                                                                                                                                                                                                                                                                                                                                                                                                           |     |   -1,758,388 |   -1,566,139 |                       |
| Brokered CDs                                                                                                                                                                                                                                                                                                                                                                                                                                           |     |   -4,276,309 |   -4,447,479 |                       |
| Core customer deposits                                                                                                                                                                                                                                                                                                                                                                                                                                 |     |  $28,613,737 |  $27,432,431 |                  4.3% |
| End of period adjusted loans(b)                                                                                                                                                                                                                                                                                                                                                                                                                        |     |              |              | Year-over-year growth |
| ($ in thousands)                                                                                                                                                                                                                                                                                                                                                                                                                                       |     |         4Q24 |         4Q23 |                       |
| Loans                                                                                                                                                                                                                                                                                                                                                                                                                                                  |     |  $29,768,586 |  $29,216,218 |                  1.9% |
| Mortgage portfolio loans transferred to held for sale                                                                                                                                                                                                                                                                                                                                                                                                  |     |      722,943 |            — |                       |
| Adjusted loans                                                                                                                                                                                                                                                                                                                                                                                                                                         |     |  $30,491,529 |  $29,216,218 |                  4.4% |
| Adjusted revenue growth(b)                                                                                                                                                                                                                                                                                                                                                                                                                             |     | YTD December |              | Year-over-year growth |
| ($ in thousands)