Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 137

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 137
---
 communication
with consumers via mobile devices. Such laws may be interpreted and applied inconsistently from country to country and inconsistently
with our current data protection policies and practices. Complying with these varying international requirements could cause us to incur
substantial costs or require us to change our business practices in a manner adverse to our business, operating results or financial
condition.

-10-

As
privacy and data protection have become more sensitive issues, we may also become exposed to potential liabilities as a result of differing
views on the privacy of personal information. These and other privacy concerns, including security breaches, could adversely impact our
business, operating results and financial condition.

In
the U.S., we have voluntarily agreed to comply with wireless carrier technological and other requirements for access to their customers’
mobile devices, and also trade association guidelines and codes of conduct addressing the provision of location-based services, delivery
of promotional content to mobile devices and tracking of users or devices for the purpose of delivering targeted advertising. We could
be adversely affected by changes to these requirements, guidelines and codes, including in ways that are inconsistent with our practices
or in conflict with the rules or guidelines in other jurisdictions.

We
currently rely on a small concentration of customers to use our products to generate our revenues, and the loss or change in any of these
significant relationships could materially reduce our revenues. Although we believe we have a good relationship with these customers,
our contracts with these customers are short-term in nature. Should these customers choose to terminate their contracts with us or if
material events occur that are detrimental to these customers or their operations, it could have a significant negative impact on our
financial performance.

We
currently operate in limited vertical markets. Our customers primarily operate in the quick serve restaurant (“QSR”)
industry and we expanded to the convenience store market. Should this industry be impacted by economical or other unforeseen events,
it could have a significant negative impact on our financial performance.

Risks
Related to our Common Stock

There
has been a limited trading market for our common stock. There has been a limited trading market for our common stock on the OTCQB®
Venture Market. The lack of an active market may impair the ability to sell your shares at the time you wish to sell them or at a price
that you consider reasonable. The lack of an active market may also reduce the fair market value of your shares. An inactive market may
also impair our ability to raise capital by selling shares of capital stock and may impair