Company: KNRX
Filing Date: 2025-09-22
Form Type: F-1/A
Source: 0001493152-25-014499
Chunk: 109

Company: KNOREX LTD.
Filing Date: 2025-09-22
Form: F-1/A
Chunk 109
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Our Customers

We specialized in providing
digital marketing services on the XPO platform, catering to marketers across varied industry sectors including automotive, e-commerce,
food and beverages, healthcare, hospitality, retail, and travel. Our customer base primarily comprises mid- and small-sized advertising
agencies operating in these sectors.

Our sales team identifies potential
clients that align with our target ideal customer profile (ICP). Multiple virtual meetings are set up to assess the prospect’s
fit, involving or sales engineers, solutions architects when necessary. Upon identifying a suitable prospect, our sales team works diligently
to close the deal. Subsequently, our account management team takes over after the client signs a master services agreement. They facilitate
kickoff meetings to introduce our team members, including the customer success team, initiating a seamless onboarding process. The account
management team remains the primary point of contact, ensuring a cohesive and collaborative relationship with our clients. This approach
fosters a client-centric environment and sets the foundation for successful, long-term partnerships.

For the fiscal year ending
December 31, 2023, our revenue was derived from 29 customers, with the top five customers contributing approximately 86.2% of
the total revenue. In the subsequent year ending December 31, 2024, our customer base was 37, with the top five customers
contributing approximately 81.3% of the total revenue. For the last two years, we have embarked on the strategic initiative
to evaluate new and existing customers against our ICP profile so that we are channeling our resources towards serving and retaining
such ICP-matching customers. We monitored and observed that customers who fit our ICP are committing to longer contract terms and make
more extensive use of our XPO platform as our value propositions directly appeal to them. Average revenue per customer was US$300,890
and US$292,187 for the year ending December 31, 2023 and 2024, respectively. We expect to see growth in our customer count going
forward as we have concluded our customer review. We believe this initiative will positively impact our long-term success by driving
stronger financial stability and growth. By focusing on profitable ICP-matching customers, we anticipate increased revenue and larger
contract size, with higher lifetime value per customer as they commit to longer and bigger contracts, thus providing us predictable growth
and repeat business. The resulting trust and loyalty will enhance customer retention and satisfaction. Concentrating on such customers
allows for