Company: TGE
Filing Date: 2025-06-24
Form Type: F-1
Source: 0001213900-25-057225
Chunk: 118

Company: Generation Essentials Group
Filing Date: 2025-06-24
Form: F-1
Chunk 118
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founder and a director of The Generation Essentials Group, was awarded the “Knight — Order of Arts and Letters” by the
French government in February 2023, for his outstanding work and contributions, bridging Asia and France through art, fashion and culture.

Sales and Marketing

In respect of our media business,
we devote significant resources to strengthen the leadership and market recognition of our publications and develop and maintain relationships
with our advertising customers, which are mainly brand advertisers and advertising agencies. Our sales efforts primarily focus on the
sale of advertising spaces in our publications to brand advertisers and advertising agencies as well as other advertising solutions such
as event organization. We also devise marketing campaigns online and offline and work closely with distributors to expand our readership
and promote subscription of our publications. Currently, the advertising sales team dedicated to the media segment, and is divided into
regional sub-teams focusing on different sales territories, namely, Europe, the U.S. and Southeast Asia with a view to maintaining
proximity with our advertising customers.

We also exploit synergies
across our different business segments and we utilize cross selling to improve the effectiveness of our marketing strategy and maximize
the commercialization opportunities of the contents we produce. For example, we distribute our publications in all guest rooms and facilities
of our hotels and promote our hospitality services to other participants of our ecosystem. We offer a bundled advertisement package of
L’Officiel and The Art Newspaper to luxury brands, which incentivizes them to order joint advertisements. We also leverage
our operation in the entertainment industry and offer additional advertising solutions from our media business to advertising customers
who desire to gain access to movie audience.

Seasonality

The hospitality industry is
subject to fluctuations in revenues due to seasonality. The periods during which our properties experience higher revenues vary from property
to property, depending principally upon their location, type of property and competitive mix within the specific location. Generally,
the third quarter, in which the summer holidays fall, accounts for a higher percentage of our annual revenues in the hotel operation,
hospitality and VIP services segment than the other quarters of the year. In addition, certain special events, such as large-scale exhibition,
concerts or sports events, may increase the demand for our hotels significantly as such special events may attract travelers into and
within the regions where we operate hotels. We do not observe any material seasonality with respect to the other business segments.

Intellectual Property

We own or have the right to
use to valuable intellectual property which include:

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