Company: JWEL
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001213900-25-041556
Chunk: 24

Company: Jowell Global Ltd.
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4
Chunk 24
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 efficiently view, search, select and purchase products offered on our platform. The layout of products
offered on our mobile applications is intuitive and easy to use. Customers can browse our recommended product selections, in particular
our curated sales which are immediately accessible as soon as our mobile applications are activated on their mobile devices, and make
quick purchases at any time and regardless of their locations. In addition, customers can conveniently browse and search for products
based on brand, category, product functionality, and can sort product listings by popularity, price and discount level. Users may also
subscribe to future curated sales notifications from our mobile applications.

The unique product offerings and functions on
our mobile platform further enhance mobile user experience and engagement. Certain selected products and sales events are offered exclusively
on our mobile applications to increase their popularity. We also seek to provide customers with customized shopping experience through
analyzing and understanding their transaction histories and browsing patterns on our mobile application and to develop targeted sales
events to increase customer loyalty and enhance cross-selling opportunities. A direct dial feature on our mobile platform allows users
to call our customer service with a single click. We periodically send product promotional information to our mobile application users
through text messages and mobile push notifications. We also continuously work on developing additional features to better utilize mobile
device functionalities to enhance user experience.

Authorized Physical Stores

Since August 2017, we have been selling our
products in our authorized retail stores, namely LHH (Love Home) Stores. All products sold in these stores must be purchased on our
online LHH shopping platform though such retailers’ accounts with us so they can receive discounts on their orders, which are
not available for regular online customers. When an authorized store places orders on our platform, we can deliver products to the
specific store or directly to its end customers; all orders go through the retailer account number for each store for a major
discount and we can track sales for each store. We will review, evaluate and qualify potential physical stores before they can
become authorized stores, including business qualification and decoration requirements. As an important part of our strategy to
better serve consumers, we had 26,857 offline authorized stores spread out in 31 provinces in China as of December 31, 2024,
providing both online and offline retail and wholesale services to our customers. By connecting upstream suppliers, distributors and
offline authorized store services, we have created a closed-loop platform, which we believe brings convenience and cost savings to
our consumers. We plan to