Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 75

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 75
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 graph compares (i) Compensation Actually Paid to our PEOs and the average Compensation Actually Paid to our

other NEOs to (ii) our net income, for the fiscal years ended December 31, 2020, 2021, 2022, 2023 and 2024.

The following graph compares (i) Compensation Actually Paid to our PEOs and the average Compensation Actually Paid to our

other NEOs to (ii) our adjusted operating leverage, for the fiscal years ended December 31, 2020, 2021, 2022, 2023 and 2024. (1) Operating Leverage is calculated by taking the year over year percentage change in Total Revenue Before Long-Term Credit Charge minus the percentage change in Total Noninterest Expense. A positive ratio shows that revenue is growing faster than expenses. Whereas a negative ratio indicates that expenses are accumulating faster than revenue. The 2021 and 2020 ratios have been adjusted to exclude the gain on the June 30, 2020 sale of ABRC. The 2023 ratio has been adjusted to exclude a loss on a mortgage portfolio sale and investment securities losses associated with nonrecurring losses from the balance sheet repositioning announced during the fourth quarter of 2023 and expenses for certain FDIC assessments impacts. The 2024 ratio has been adjusted to exclude a loss on a mortgage portfolio sale, investment securities losses, interest income and expense for prepayment on FHLB advances with nonrecurring transactions from the balance sheet repositioning announced during the fourth quarter of 2024. See further details of these adjustments within the non-GAAP tables in Appendix B.

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Tabular List of Most Important Financial Measures We believe the following performance measures represent the most important financial performance measures that we used to link our NEOs ’ compensation, including the compensation of our PEO, to Company performance for the fiscal year ended December 31, 2024. Please see “ Executive Compensation - Compensation Discussion and Analysis ” for a further description of these metrics and how they are used in the Company ’ s executive compensation program.

| Company-selectedperformance measures |
| Operating leverage                   |
| Revenue (growth)                     |
| Net Income After Tax                 |
| ROATCE                               |
| EPS                                  |
| Efficiency Ratio                     |

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DIRECTOR COMPENSATION The Board’s philosophy for director compensation is to provide a balanced competitive total compensation program that allows for the attraction and retention of qualified directors and reflects the increasing demands of being a