Company: DKI
Filing Date: 2025-05-23
Form Type: DRS/A
Source: 0001641172-25-012167
Chunk: 117

Company: DarkIris Inc.
Filing Date: 2025-05-23
Form: DRS/A
Chunk 117
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 carnival-style celebrations. These activities
help strengthen our connections with the core player community and create a more emotionally engaging experience. Within our games, we
plan seasonal promotions, such as holiday-limited virtual items, which boost player activity during key periods and maintain engagement
with both new and seasoned players.

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Our marketing is data-driven,
supported by advanced data collection and analysis systems that enable better targeting of players. By analyzing user behavior and preferences,
we design campaigns that maximize returns on our marketing investments. This focus on strategic execution and precision ensures our strong
competitiveness in the field of game publishing and operations.

Pricing Policies and Strategies

We adopt a flexible pricing
strategy that combines the freemium model, virtual item sales, and revenue-sharing mechanisms to attract gameplayers and maximize revenue.
Most of our games operate on a freemium model, allowing gameplayers to download and play for free. This approach lowers the barrier to entry
and attracts a large player base. Players seeking a more immersive experience or faster progress can opt to purchase premium content,
such as exclusive skins, advanced features, or other value-added services. In-game microtransactions, offering affordable virtual items
and currencies, also provide a steady and sustainable cash flow.

Virtual item sales are structured
with tiered pricing to accommodate players with different spending capacities. Additionally, promotional events such as holiday discounts
and time-limited offers incentivize players to make purchases, boosting revenue and engagement. For games licensed to third-party operators,
we secure upfront licensing fees and share ongoing revenue based on pre-agreed terms. This ensures mutual benefit while maintaining profitability.
Revenue is further supplemented through in-game advertising and collaborative promotional campaigns with external brands, where personalized
ad content is delivered using big data and advanced user profiling techniques.

Pricing decisions are guided
by market demand, competitive dynamics, and user feedback. Thorough market research and analysis of competitor pricing ensure that our
games remain competitively positioned. Regular adjustments, based on evolving trends and player suggestions, help maintain user satisfaction.
Additionally, cost considerations, including expenses related to development, server maintenance, marketing, and platform fees from distributors
like the Apple App Store and Google Play, are factored into our pricing strategy to maintain profitability.

Research and Development

As at the date of this
prospectus, our research and development team consists of 8 employees and our game design, optimization and production team consists
of 4 members. Our self-developed games are developed by the said teams, with the help of externally