Company: MYSEW
Filing Date: 2025-11-13
Form Type: 10-Q
Source: 0001213900-25-110045
Chunk: 57

Company: Myseum, Inc.
Filing Date: 2025-11-13
Form: 10-Q
Item: Part I, Item 1
Chunk 57
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,965  
    $461,422  
    $2,422,352  
    $1,881,682 
  
    Marketing and advertising expenses 
     54,087  
     34,134  
     164,590  
     101,734 
  
    Professional and consulting expenses 
     221,275  
     222,220  
     1,087,655  
     726,119 
  
    Research and development 
     -   
     363,472  
     11,000  
     823,448 
  
    General and administrative expenses 
     229,602  
     156,998  
     662,767  
     636,067 
  
    Total 
    $1,280,929  
    $1,238,246  
    $4,348,364  
    $4,169,050 

Compensation and related expenses

Compensation and related expenses include salaries,
stock-based compensation, health insurance and other benefits.

During the three months ended September 30, 2025
and 2024, compensation and related expenses amounted to $775,965 and $461,422, respectively, an increase of $314,543, or 68.2%. The increase
was attributable to an increase in stock-based compensation of $194,266 due to the issuance of new stock options, increase in health insurance
of $21,531, and an overall increase in compensation and other related expenses of $98,746.

During the nine months ended September 30, 2025 and 2024, compensation and related expenses amounted to $2,422,352 and $1,881,682, respectively,
an increase of $540,670, or 28.7%. The increase was attributable to an increase in stock-based compensation of $496,395 due to the issuance
of new stock options, and an overall increase in compensation and other related expenses of $44,275.

Marketing and advertising expenses

During the three months ended September 30, 2025
and 2024, marketing and advertising expenses amounted to $54,087 and $34,134, respectively, an increase of $19,953, or 58.4%. During the
nine months ended September 30, 2025 and 2024, marketing and advertising expenses amounted to $164,590 and $101,