Company: DDC
Filing Date: 2025-01-28
Form Type: 20-F
Source: 0001213900-25-007160
Chunk: 8

Company: DDC Enterprise Ltd
Filing Date: 2025-01-28
Form: 20-F
Item: Item 3
Chunk 8
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 negative shopping experience
they provide to consumers, which may negatively impact our brand image and our business.

Our business and prospects depend on our
ability to build our brands and reputation, which could be harmed by negative publicity with respect to us, our products and operations,
our management, brand ambassadors, key opinion leaders (“ KOLs”), or other business partners.

We believe that maintaining
and enhancing the reputation of our brands is of significant importance to the success of our business and that our financial success
is directly dependent on consumer perception of our brands. Well-recognized brands are important to enhancing our attractiveness to consumers.
Since we operate in a highly competitive market, brand maintenance and enhancement directly affect our ability to maintain our market
position. As a young company, our brand awareness among consumers may not be as strong as the more established food brands, and maintaining
and enhancing the recognition and reputation of our brand is critical to our business and future growth.

Our ability to maintain our
reputation and brands is affected by many factors, some of which are beyond our control. These factors include our ability to provide
a satisfactory consumer experience, which in turn depends on our ability to bring products to the market at competitive prices that respond
to consumer demands and preferences, our ability and that of our manufacturing and service partners to comply with ethical and social
standards and various and evolving rules and standards related to product quality and safety, labor and environmental protection, our
ability to produce safe and healthy products, our ability to provide satisfactory order fulfilment services, and our ability to provide
responsive and superior customer services. Failure to succeed in any of these areas could damage our customer experience, our reputation
and brand image and our ability to retain and attract customers. The success of our brand may also suffer if our marketing plans or product
initiatives do not have the desired impact on our brand’s image or its ability to attract consumers. If we are unable to conduct
our sales and marketing efforts in a cost-effective and efficient manner, our results of operations and financial conditions may be materially
and adversely affected.” We cannot assure you, however, that these activities are and will be successful or that we can achieve
the brand promotion effect we expect. If we are unable to preserve our reputation, enhance our brand recognition or increase positive
awareness of our products, it may be difficult for us to maintain and grow our consumer base, and our business, financial condition and
results of operations may be materially and adversely affected.

In addition, any failure by