Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 18

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 18
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 that our platform can be easily integrated with as many other technology platforms used
by our clients as possible. This helps our clients in many different ways depending on the specific integrations. We can integrate with
various CRM or marketing automation platforms to help our clients track and measure who is using the marketing assets that we provide
and how they are performing. We can also integrate with a number of different accounting and procurement systems. This helps our clients
better control their spend as well as account for their spend. By forming a close working relationship with worldwide logistics leader
Harte Hanks as our warehouse collaborator, we offer the most robust warehousing, fulfillment, kitting, and other logistics capabilities
available domestically and internationally. In addition to their multiple U.S. locations for warehousing and fulfillment, Harte Hanks
is a leader in print-on-demand and direct mail. Harte Hanks completes over 3 million on-time shipments of time-sensitive materials each
year. Being able to integrate print, product, packaging, kitting, and direct mail, we help our client be more impactful and efficient
with their promotional marketing efforts.

Intellectual Property 

We conduct our business using the registered trademark “STRÄN”
and “Gander Group” as well as the registered trade name “Stran Promotional Solutions”. We also use the unregistered
logo “STRÄN promotional solutions”.

To protect our intellectual property, we rely
on a combination of laws and regulations, as well as contractual restrictions. Federal trademark law protects our registered trademark
STRÄN and Gander Group and may protect our unregistered logo “STRÄN promotional solutions”. We also rely on the
protection of laws regarding unregistered copyrights for certain content we create and trade secret laws to protect our proprietary technology
including our e-commerce platform and ERP system. To further protect our intellectual property, we enter into confidentiality agreements
with our executive officers and directors.

Seasonality and Cyclicality

Our business
and the promotional products industry overall is generally subject to some seasonal fluctuations. The final quarter of the calendar year
is generally the strongest due to the holiday selling season and customers exhausting annual marketing budgets, while the first quarter
of the calendar year is generally the weakest due to customers planning their budgets and marketing campaigns for the upcoming year.

Portions
of the promotional products industry are cyclical in nature. Generally, when economic conditions are favorable, the industry tends to
perform well. When the economy is weak or if there are economic disturbances