Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 8

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 8
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 your ballot when you vote at the Annual Meeting virtually. You will not be able to attend the Annual Meeting virtually unless you have a proxy card from your broker. |

How Does the Board Recommend That You Vote on the Proposals? The Board recommends that you vote as follows:

| • |     | “FOR” the election of the Board nominees identified in this proxy statement; |

| 2 |     | 2025 PROXY STATEMENT |

GENERAL INFORMATION ABOUT THE ANNUAL MEETING

| • |     | “FOR” the approval of the non-binding advisory resolution regarding the compensation of our Named Executive Officers (“Say on Pay”); |

| • |     | For “ONE YEAR” on the non-binding advisory vote on the frequency of non-binding advisory votes regarding the compensation of our Named Executive Officers (“Say on Frequency”); |

| • |     | “FOR” the approval of the Charter Amendment to the Articles of Incorporation to increase the number of shares of the Company’s authorized common stock that may be issued from 300,000,000 to 400,000,000 (the “Charter Amendment”); |

| • |     | “FOR” the approval of the Company’s 2025 Omnibus Incentive Compensation Plan; |

| • |     | “FOR” the approval of the Company’s 2025 Employee Stock Purchase Plan; and |

If any other matter is property presented at the Annual Meeting, then the proxy card provides that your shares will be voted by the proxy holder listed on the proxy card in accordance with his or her best judgment. As of the date of this proxy statement, we knew of no matters to be acted on at the Annual Meeting, other than those described in this proxy statement. May I Change or Revoke My Proxy? You may change or revoke your proxy at any time before the Annual Meeting. You may change or revoke your proxy in any one of the following ways:

| • |     | signing a new proxy card and submitting it as instructed above; |

| • |     | if your shares are held in street name, re-voting by Internet or by telephone as instructed above – only your latest Internet or telephone vote will be counted; |

| • |     | if your shares are registered in your name, notifying the Company’s Corporate Secretary in writing before the Annual Meeting that you have revoked your proxy; or |

| • |     | voting virtually at the Annual Meeting. |

What If I Receive More Than One Proxy Card? You may receive more than one