Company: CHD
Filing Date: 2025-02-13
Form Type: 10-K
Source: 0000950170-25-019801
Chunk: 289

Company: CHURCH & DWIGHT CO INC /DE/
Filing Date: 2025-02-13
Form: 10-K
Item: Item 8
Chunk 289
---
 Company’s October 1, 2024 impairment analysis include a discount rate of 8.1%, revenue growth rates between 2% and 7% and EBITA margins between 25% and 29%. These assumptions were based on current market conditions as of the date of the impairment analysis, recent trends and management’s expectation of the success of initiatives to lower costs and to develop lower-cost water flosser alternatives.  While management has implemented strategies to address the risk, significant changes in operating plans or adverse changes in the future could reduce the underlying cash flows used to estimate fair value. 

71

CHURCH & DWIGHT CO., INC. AND SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTS – (Continued)(In millions, except share and per share data) 

 GoodwillThe changes in the carrying amount of goodwill for the years ended December 31, 2024 and 2023 are as follows: 

        Consumer

        Consumer

        Specialty

        Domestic

        International

        Products

        Total

        Balance at December 31, 2022
        $
        2,056.4

        $
        234.4

        $
        136.0

        $
        2,426.8

        Hero Acquisition adjustments
         
        4.7

        0.0

        0.0

        4.7

        Balance at December 31, 2023
        $
        2,061.1

        $
        234.4

        $
        136.0

        $
        2,431.5

        Graphico acquired goodwill
         
        0.0

        2.8

        0.0

        2.8

        Passport divestiture
         
        0.0

        0.0

        (1.1
        )

        (1.1
        )

        Balance at December 31, 2024
        $
        2,061.1

        $
        237.2

        $
        134.9

        $
        2,433.2

       The result of the Company’s annual goodwill impairment test, performed in the beginning of the second quarter of 2024, determined that the estimated fair value substantially exceeded the carrying values of all reporting units.  The determination of fair value contains numerous variables that are