Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 44

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 44
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affiliated stockholders. In addition, the Special Committee took note of the fact that the interests of our stockholders inherently vary depending upon whether any particular stockholder would hold 25,000 or more shares, or would hold fewer than 25,000 shares in any one account at the effective time. Although there was no third party that acted independently on behalf of the unaffiliated stockholders, the Special Committee set out to consider the interests of the unaffiliated stockholders by approving and recommending a Reverse Stock Split that they deemed fair to the unaffiliated stockholders.

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#### TABLE OF CONTENTS
The Special Committee further noted that a stockholder vote was required to the approve that Reverse Stock Split. The Special Committee further noted that stockholders can increase, divide, or otherwise adjust their existing holdings at any time prior to the effective date of the Reverse Stock Split, so as to retain some or all of their shares of common stock, or to receive cash for some or all of their shares, as they see fit.

The Company intends to treat stockholders holding common stock in “street name” in the same manner as stockholders whose shares are registered in their own names, and will ask banks, brokers and nominees holding these shares to provide us with information on how many fractional shares will be cashed out, and request that they effect the Reverse Stock Split for their beneficial holders.

The Special Committee has not granted unaffiliated stockholders access to our corporate files, nor has it extended the right to retain counsel or appraisal services at our expense and no one has retained any unaffiliated representative to act solely on behalf of unaffiliated stockholders for any purpose. With respect to unaffiliated stockholders’ access to our corporate files, the Special Committee believes that this proxy statement, together with our other filings with the SEC, provide a great deal of information for unaffiliated stockholders to make an informed decision as to the Reverse Stock Split and that no special provision for the review of our files is necessary.

Recommendation of the Special Committee. At a meeting held on July 31, 2025, the Special Committee unanimously determined that the Reverse Stock Split is in the best interests of the Company and its stockholders, and is substantively and procedurally fair to the unaffiliated stockholders of the Company, including the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders. The Special Committee recommends that you vote “FOR” approval of the Reverse Stock Split.

#### Effects of the Reverse Stock Split