Company: GOLD
Filing Date: 2025-02-10
Form Type: 10-Q
Source: 0000950170-25-016909
Chunk: 339

Company: Gold.com, Inc.
Filing Date: 2025-02-10
Form: 10-Q
Item: Item 1
Chunk 339
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 period. SGB's metrics are included after the Company acquired a controlling interest on June 21, 2024.

(9)Average Order Value ("AOV") represents the average dollar value of product orders (excluding accumulation program orders) delivered to the customer during the period.
 SGB's metrics are included after the Company acquired a controlling interest on June 21, 2024.

Revenues — Direct-to-Consumer

    in thousands, except performance metrics

    Three Months Ended December 31,
     
    2024
     
    2023
     
    Change

    $

    % of revenue

    $

    % of revenue

    $

    %

    Revenues
     
    $
    569,005

    100.000
    %

    $
    370,631

    100.000
    %

    $
    198,374

    53.5
    %

    Performance Metrics:

    Gold ounces sold

    120,000

    116,000

    4,000

    3.4
    %

    Silver ounces sold

    4,418,000

    3,766,000

    652,000

    17.3
    %

    Number of new customers

    65,400

    52,500

    12,900

    24.6
    %

    Number of active customers

    140,100

    136,400

    3,700

    2.7
    %

    Number of total customers

    3,187,500

    2,439,900

    747,600

    30.6
    %

    DTC ticket volume from new customers

    44,358

    36,418

    7,940

    21.8
    %

    DTC ticket volume from pre-existing customers

    136,846

    133,329

    3,517

    2.6
    %

    DTC total ticket volume

    181,204

    169,747

    11,457

    6.7
    %

    DTC average order value
     
    $
    3,178

    $
    2,218

    $
    960

    43.3
    %

    JMB average order value