Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 60

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 60
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 and/or PSU awards that may be settled for shares of our common stock. |     | Designed to align the interests of our executives with those of our stockholders by motivating our executives to create sustainable long-term stockholder value.                  |

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#### Base Salary
Base salary represents the fixed portion of the compensation of our Named Executive Officers and is an important element of compensation that is intended to attract and retain highly talented individuals. We use base salary to provide each Named Executive Officer with a specified level of cash compensation during the year with the expectation that he or she will perform his or her responsibilities to the best of his or her ability and in our best interests.

Generally, we establish the initial base salaries of our Named Executive Officers through arm's-length negotiations at the time we hire the individual, taking into account his or her position, qualifications, experience, prior salary level and the base salaries of our other executive officers. Thereafter, the Compensation Committee reviews the base salaries of our Named Executive Officers each year as part of its annual compensation review, with input from our Chief Executive Officer (except with respect to his own base salary) and makes adjustments as it determines to be reasonable and necessary to reflect the scope of a Named Executive Officer's performance, individual contributions and responsibilities target total direct compensation opportunity and equity ownership and market conditions.

In February 2024, the Compensation Committee reviewed the base salaries of our incumbent-Named Executive Officers, taking into consideration a competitive market analysis prepared by its compensation consultant and the recommendations of our Chief Executive Officer (except with respect to his own base salary), as well as the other factors described in " Compensation-Setting Process – Setting Target Total Direct Compensation " above. Following this review, the Compensation Committee determined to increase the base salary for Mr. Lynton to $338,000 based on a competitive market analysis prepared by Compensia reflecting that his base salary and target total cash compensation were below the 25 th percentile as compared to our peers, and to maintain the other Named Executive Officers' base salaries at current levels. Due to his promotion to Chief Executive Officer on August 16, 2024, Mr. Gupta's annual base salary increased from $350,000 to $550,000.

The 2024 base salaries of our Named Executive Officers were as follows:

| Named Executive Officer |     | 2023 Base Salary |     | 2024 Base Salary(1) |     | Percentage Adjustment |
| Mr. Temsamani           |     |         $500,000 |