Company: LTRYW
Filing Date: 2025-04-25
Form Type: S-1/A
Source: 0001641172-25-006093
Chunk: 150

Company: Lottery.com Inc.
Filing Date: 2025-04-25
Form: S-1/A
Chunk 150
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 and those that offer additional growth opportunities for Sports.com, sweepstakes, and our partnerships. Penetration into its existing domestic jurisdictions through a combination of organic growth and marketing activities represents significant growth opportunity for the Company.

Expand B2C Platform Operations into New Domestic Jurisdictions

In the U.S., only Alabama, Hawaii, Nevada, and Utah, do not have any form of legalized lottery. There is legalized lottery in the other 48 states and jurisdictions within the U.S., including the District of Columbia, Puerto Rico and the U.S. Virgin Islands.

As we launch our B2C Platform in new domestic jurisdictions, we intend to promptly expand our marketing initiatives in those jurisdictions, which we believe is one of the most cost effective and efficient ways to increase organic growth. Generally, we are prohibited from directly marketing our services in those jurisdictions in which lottery is illegal or our services are prohibited, and in those jurisdictions in which both lottery and our services are legal and permitted, we focus our marketing expense on those jurisdictions in which we are currently operating or immediately intend to operate in.

Monetize the Sports.com Brand

The Company has been deliberate in managing the rollout of the Sports.com brand. The sports industry is crowded, and we are following a “buy and build” strategy to avoid being placed into a single category such as streaming service, social site, or content creator. The objective is creating a sports-centric ecosystem focused on building audiences by offering content appealing to new and underserved sports markets around the world. Monetization strategies include subscriptions and pay-per-view events; brand and original content licensing deals; facility and team ownership; partnerships with athletes; and offering advertising-supported streaming events.

Grow B2C Platform Operations in International Markets

We believe that revenue from international B2C Platform users will be instrumental to our continued success and growth. Generally, sales of lottery games in international markets are less constrained by regulation and oversight by regulatory authorities within those jurisdictions than in similar situations within the U.S.

Additionally, we plan to expand the Lottery.com brand presence into international markets through strategic partnerships. We have partnered with WA Technologies to lead our international brand licensing efforts. WA is a global leader in the operations and marketing of lottery and sweepstakes businesses.

Pursue Strategic Acquisitions and Other Synergistic Opportunities

In order to reinforce our position as a leading provider of products and services for the domestic and international lottery industry, while developing opportunities in other synergistic growth oriented operations, we intend to selectively pursue strategic opportunities with businesses whose user bases, content, products,