Company: TME
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0000950170-25-056949
Chunk: 139

Company: Tencent Music Entertainment Group
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 139
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 performance through multi-faceted formats. Throughout 2024, TME Live continued to innovate in terms of interactive formats and monetization models. For instance, we upgraded our 2024 Tencent Music Entertainment Awards (TMEA) event in Macau, featuring A-list domestic singers, rising musicians, and international idols. Notably, over 60 household names, including Zhou Shen, TIA RAY, Jane Zhang, and a K-pop girl group BABYMONSTER performed at this year’s event, generating billions of social media buzz and showcasing our elevated industry influence. We also hosted QQMUSIC DIANFENG AWARDS, an annual trendsetting online-merge-offline music event catering to the younger demographic, to reinforce our core user base.
Collaborations with Tencent Ecosystem
We are committed to capitalizing on the synergies with Tencent and continuously enriching our collaborations with the broader Tencent ecosystem to deliver novel music entertainment experience and content. In 2024, we strategically utilized our extensive resource advantage in TV, film IPs and artists to elevate production, promotion and success of our self-produced content. For example, we invited popular artists Zhou Shen, Kenji Wu and MIKA to perform the original soundtracks for Tencent Video’s blockbuster TV series Joy of Life 2 and The Tale of Rose. These self-produced songs amassed over 200 million streams in total on our platform within three months of debuts. We also produced the theme songs for League of Legends and Peacekeeper Elite, performed by Wang Junkai and Esther Yu and introduced member-exclusive privileges, such as redeeming game items and participating in lucky draws by listening to the theme songs. After the songs were released, they quickly topped multiple charts, leading to increased user and member activity. This effectively promoted interaction and integration between music and gaming users.
Furthermore, we continued to expand our collaboration with Weixin to explore new avenues to distribute music content, aiming to bring a superior music experience to massive Weixin users. We added a music listening function on Weixin , giving Weixin users access to our vast and growing content library. This initiative broadens our audience reach while also increasing exposure to talented musicians. We are also working with Weixin Video Accounts to co-build an independent musician ecosystem that supports and promotes these aspiring musicians’ career growth. We also offer a song recognition feature in Weixin Video Accounts that can automatically identify the background music of videos from Weixin Video Accounts, direct users to QQ Music to listen, and allow users to set such music as their Weixin ringtone or