Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 800

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 6
Chunk 800
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 the reporting period. Our management periodically evaluates the estimates and judgments made, Including
those related to share-based compensation. Management bases its estimates and judgments on historical experience and on various factors
that are believed to be reasonable under the circumstances. Actual results may differ from these estimates.

-18-

The
following critical accounting policies affect the more significant judgments and estimates used in the preparation of the Company’s
consolidated financial statements. See Note 2 in Notes to Consolidated Financial Statements, “Summary of Significant Accounting
Policies” in this Form 10-K for additional information about these critical accounting policies and estimates, as well as a description
of our other accounting policies and estimates.

Income
Taxes

We
account for income taxes using the assets and liability method, which recognizes deferred tax assets and liabilities determined based
on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year
in which the differences are expected to affect taxable income. Valuation allowances are established to reduce deferred tax assets when,
based on available objective evidence, it is more likely than not that the benefit of such assets will not be realized. We recognize
in the consolidated financial statements only those tax positions determined to be more likely than not of being sustained.

Reportable
Segments

The
customer acquisition and engagement segment derives revenues from customers by ways for customers to acquire new customers
and in increase customer retention by email, text messaging and app interaction. the first is The Company’s Connected Reward program
that encourages engage by offering real life rewards through on of the many marketing channels. In addition, we offer SMS messaging
programs that allow the companies to send company updates, offers and promotions through email and SMS/MMS messaging. The accounting
policies are the same as the policies listed in the summary of significant accounting policies.

The
chief operating decision maker (“CODM”) of the Company is our President who assesses performance of our single operating
segment and decides how to allocate resources based on consolidated net loss that is reported on the consolidated statement of operations,
as well as through other performance measures. The CODM considers consolidated net loss in deciding how to allocate resources into
the Company based on net income that also is reported on the income statement as consolidated net income.

The
measure of segment assets is reported on the balance sheet as total consolidated assets.

The
CODM uses net income to evaluate income generated from segment assets (return on assets) in deciding whether to reinvest profits