Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 11

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 11
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 does not currently support. Our
success will depend, in part, on our ability to both internally develop leading technologies to enhance the application, develop new
mobile applications and services that address the increasingly sophisticated and varied needs of our customers, and respond to technological
advances and emerging industry standards and practices on a cost-effective and timely basis. The development of our technology and other
proprietary technology involves significant technical and business risks. We may fail to use new technologies effectively or to adapt
our proprietary technology and systems to customer requirements or emerging industry standards. If we are unable to adapt to changing
market conditions, customer requirements or emerging industry standards, we may not be able to create revenue and expand our business.

8

Defects in the application and the technology
powering it may adversely affect our business.

Tools, code, subroutines and processes contained
within the application may contain defects not yet discovered or contained in updates and new versions. Our introduction of new mobile
applications or updates and new versions with defects or quality problems may result in adverse publicity, reduced downloads and use,
product redevelopment costs, loss of or delay in market acceptance of our products or claims by customers or others against us. Such
problems or claims may have a material and adverse effect on our business, prospects, financial condition and results of operations.

If we fail to retain current users or add
new users, or if our users engage less with the application, our business would be seriously harmed.

Adding, maintaining, and engaging daily monthly
users will be essential to attaining our growth targets and sustaining operations. If current and potential users do not perceive our
products to be effective and useful, we may not be able to attract new users, retain existing users, or maintain or increase the frequency
and duration of their engagement. In addition, our products typically require high bandwidth data capabilities, high-end mobile device
penetration and high bandwidth capacity cellular networks with large coverage areas. We therefore do not expect to experience rapid user
growth or engagement in countries with low smartphone penetration even if such countries have well-established and high bandwidth capacity
cellular networks. We may also not experience rapid user growth or engagement in regions where, even though smartphone penetration is
high, due to the lack of sufficient cellular based data networks, consumers rely heavily on Wi-Fi and may not access our products regularly.

There are many factors that could negatively
affect user retention, growth, and engagement, including if:

    ●
    users increasingly engage with competing products instead of ours;