Company: CDLX
Filing Date: 2025-08-06
Form Type: 10-Q
Source: 0001666071-25-000126
Chunk: 172

Company: Cardlytics, Inc.
Filing Date: 2025-08-06
Form: 10-Q
Item: Item 8
Chunk 172
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 considerations, cost factors, overall financial performance, and other relevant entity-specific events and changes. These considerations are evaluated holistically to assess whether it is more likely than not that a reporting unit's carrying value exceeds its fair value. Our reporting units consist of the Cardlytics platform in the U.S., the Cardlytics platform in the U.K. and the Bridg platform. There is no goodwill recorded within the Cardlytics platform in the U.K or the Bridg platform.

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There have been no changes to the carrying amounts of goodwill since December 31, 2024. The carrying amounts of goodwill as of June 30, 2025 were as follows (in thousands):Cardlytics PlatformBridg PlatformConsolidatedGross goodwill$159,429 $117,773 $277,202 Accumulated impairments— (117,773)(117,773)Goodwill$159,429 $— $159,429 We have assessed the triggering events criteria along with related conditions and developments as of June 30, 2025. We have determined that none of the conditions collectively constitute a triggering event. As such, we have determined that it is not more likely than not that the carrying values of our reporting units exceed their respective fair values, and an impairment test was not required as of June 30, 2025. However, the Cardlytics platform in the U.S. is susceptible to future impairment risk, and future changes in assumptions or deterioration in company specific factors or market conditions, such as adverse developments from the imposition of tariffs in the United States and abroad could result in an impairment.Acquired IntangiblesWe evaluate the recoverability of our finite-lived intangible assets and other long-lived assets whenever events or substantive changes in circumstances indicate that the carrying amount may not be recoverable. Prior to the quantitative goodwill impairment test, we evaluated the recoverability of these long-lived assets for our asset groups. The evaluation is based on the cash flows generated by the underlying asset groups, including estimated future operating results, trends or other determinants of fair value. If the total of the expected future undiscounted cash flows were less than the carrying amount of the asset group, we would recognize an impairment charge to the extent the carrying amount of the asset group exceeded its estimated fair value. 2025 Acquired IntangiblesAcquired intangible assets subject to amortization as of June 30, 2025 were as follows:Gross Carrying AmountAccumulated