Company: LSEB
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001199835-25-000233
Chunk: 458

Company: LSEB Creative Corp.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 6
Chunk 458
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’s well-received leading
collection. This release was launched at the end of March 31, 2025 and will mark a significant milestone in the brand’s evolution,
further solidifying Lauren Bentley Swimwear’s position in the luxury swimwear market.

A
significant amount of focus went into the sourcing of collection trims and fabric, as well as brand packaging and labeling. The Company
believes in sourcing based on quality, not ease, in order to develop superior product. Thus, all items are sourced from various countries
and factories depending on capabilities, skills, and technologies. For our first and second collection, majority of items have been sourced
from specialized, established suppliers in Italy, France, and Spain.

In
September 2024, the Company began research and design stages of expanding its beachwear category, with an emphasis on versatile, high-quality
pieces. Lauren Bentley Swimwear intends to introduce cover-ups such as sarongs, a quintessential element of women’s beachwear wardrobes.
This versatile item is currently being developed by the brand’s design team with the help of supply and manufacturer partners.
Additional cover-ups and new product categories are entering the research and design stages. These steps further solidifying Lauren Bentley
Swimwear’s vision to become a comprehensive beachwear lifestyle brand. While these category expansions are an exciting development,
the brand is aiming for a release in Fall 2025, though no definitive timeline has been established. As with all Lauren Bentley Swimwear
offerings, the brand remains committed to prioritizing quality throughout the meticulous design, development, and sourcing processes.

The
marketing mix is of large focus for the Company, as we understand the importance of marketing within the luxury market and its role in
building brand recognition and credibility. For this reason, we have decided to utilize a third-party, bespoke marketing agency based
out of London, England. Completed initial marketing projects include; the branding package, which includes the primary logo, secondary
logo, and submark, in addition to the overall brand, story and packaging designs; and ecommerce website development. The Company is on
track with all necessary functions in order to meet deadlines and ultimately, all established Company goals.

34

LSEB
Creative has built a comprehensive paid advertising initiative targeting both North American and international markets. Utilizing major
platforms such as Meta (Facebook and Instagram), Pinterest, and Google, the Company aims to significantly broaden the brand’s audience
reach. Lauren Bentley Swimwear has previously trialed select paid advertising strategies