Company: JWEL
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001213900-25-041556
Chunk: 19

Company: Jowell Global Ltd.
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4
Chunk 19
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) the merchant is responsible for the sales of its products
on its online store, and the sales price shall be determined by the merchant, but shall not be lower than the minimum price agreed by
the parties; (iii) if the merchant’s customers make payment through Shanghai Juhao’s online platform, Shanghai Juhao is obliged
to pay the received payment to the merchant every month according to the payment method agreed in the agreement; (iv) if the customer
finds that the product has shortage, defective or damage, or the variety, model, specification, color, quantity, shelf life and quality
of the products is inconsistent with the order, he/she may reject the product and the merchant shall timely reissue or replace the product;
(v) the merchant guarantees that the quality of the products it sells has met the national or international standards and met the general
performance and use requirements of such product; (vi) the merchant guarantees to Shanghai Juhao that there is no dispute with any third-party
on intellectual property rights and other rights of the products sold on Juhao’s platform; (vii) the merchant shall provide after-sale
service and support for the products that it sold; (viii) Shanghai Juhao charges a fix service fee equals to 5% of the merchant’s
store revenue and will also charge a performance fee between 0-5% based upon the monthly performance of the merchant store, i. e. the higher
the sales reaches, the lower performance fee will apply and it will be no performance fee if the sales reaches RMB 100,000 in such month;
and (ix) the term of the agreement is usually one year subject to renewal.

Live streaming marketingWe also
use the most popular online sales model, Live Streaming/Broadcasting Marketing. We train our authorized retail store owners to become
live streamers participating in the live online broadcasting to the market and sell products. In addition, we constantly look for professional
multi-channel network (MCN) agencies to work with their Key Opinion Leaders (KOLs) to promote our products through live streaming on
popular channels such as TikTok live, Kuaishou live and Taobao live. We have also provided free live streaming marketing classes to LLH
Store owners, potential Juhao Best Choice store owners and anyone who is interested in live streaming which help students and young people
obtain related employment and help us identify online selling and marketing talents for our marketing department. In April 202