Company: TGNT
Filing Date: 2025-05-07
Form Type: S-1/A
Source: 0001477932-25-003416
Chunk: 41

Company: Totaligent, Inc.
Filing Date: 2025-05-07
Form: S-1/A
Chunk 41
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 $36 in return, according to Litmus. Totaligent’s integration with known Email Service Providers (ESPs) positions it well to help users capitalize on this effective channel.                                                                                                           |
| 5. | SMS Marketing Growth: According to Data Bridge Market Research, the global SMS marketing market was valued at approximately $8.223 billion in 2022 and is projected to reach $38.442 billion by 2030, growing at a CAGR of 21.26% from 2023 to 2030. Totaligent’s SMS capabilities align with this growing trend, offering users a powerful tool for customer engagement. |
| 6. | Push Notification Engagement: Push notifications in 2024 maintain high engagement and can achieve up to 40% CTR with optimization strategies like personalization, rich media, and tailored timing, states NotifyVisitors. Totaligent’s smart code for push notifications allows users to tap into this highly engaging channel.                                          |

These statistics and forecasts emphasize the relevance and potential of our platform in a rapidly growing and evolving digital marketing landscape.

| 32 |

<div align='center'>Market Opportunity</div>

We believe that the market opportunity for Totaligent within the digital marketing industry is substantial, driven by several key factors:

Expanding Digital Advertising Market

According to Cognitive Market Research, the global Digital Ad Spending market size will be USD 621.45 billion in 2024. It will expand at a compound annual growth rate (CAGR) of 9.00% from 2024 to 2031. This expansion underscores the shift of advertising budgets from traditional to digital channels, presenting platforms like Totaligent, which offer advanced targeting and integration tools, with a substantial opportunity to capture a significant share of this burgeoning market.

Rising Demand for Person-Based Marketing

Consumers increasingly expect personalized and relevant content, leading to a heightened demand for person-based marketing strategies. Studies have shown that personalized marketing can boost conversion rates by over 200%. We believe that our platform, which enables micro-targeting based on detailed consumer data, is well-positioned to capitalize on this trend, offering businesses the tools to deliver tailored experiences that meet consumer expectations.

Growth in Programmatic Advertising

Programmatic advertising continues to dominate the digital display ad market. U.S. programmatic digital display ad spend will total $156.82 billion in 2024, according to a June 2024 eMarketer’s forecast. We believe that our white-label programmatic ad platform, connected to a broad