Company: ZHIHF
Filing Date: 2025-04-15
Form Type: 20-F
Source: 0001410578-25-000729
Chunk: 246

Company: Zhihu Inc.
Filing Date: 2025-04-15
Form: 20-F
Item: Item 4
Chunk 246
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 minor, typically carries more weight in that field for future assessments. Content quality is not merely determined by the content’s popularity or number of upvotes. Our TopicRank algorithms assess the quality of content based on all relevant information available to Zhihu and regularly update such assessments. Our high-quality content portfolio and accumulated user engagement data optimize TopicRank’s effectiveness. These continuing iterations create a virtuous cycle, enhancing the quality of Zhihu’s content through our continually refined understanding of content creators and contributing to effective content creation, distribution, and consumption on Zhihu.
Through years of relentless work in enhancing user experience, we have come to understand that users love Zhihu’s content for its ability to broaden horizons, provide solutions, and resonate with minds. We continuously refine this deepened understanding through insights from our operations and technology teams. Leveraging technology, we optimize content operation and reassessment. We remain committed to utilizing our technological capabilities, including artificial intelligence, natural language processing, and machine learning to optimize our daily content operations. In particular, we are actively leveraging the latest AI capabilities to evolve our TopicRank algorithms, enabling it to better identify and evaluate our content, to provide our users with a better content consumption experience.
We have years of experience in identifying and promoting worthwhile questions and then using an AI-powered question routing system to invite users to answer questions that correspond to their interests and expertise. 
This not only incites users’ desire to create but also helps new users in quickly getting started with answering questions. We also offer productivity tools to help content creators efficiently produce high-quality short-form content to capture users’ evolving demand for reading in their fragmented time. We use a feed recommendation algorithm and a search system to efficiently distribute content of interest to users. Users can browse their personalized home feeds on the Zhihu app and the Zhihu website based on their profiles and prior behaviors, and search keywords to quickly access relevant content. As our search functions become more popular, we are increasingly recognized by Chinese netizens as a go-to destination to find trustworthy answers to their questions. Users can see updates from content creators and topics that they have followed, read trending topics, watch videos, and browse channels to discover content.
From time to time, we also launch various initiatives and campaigns to further enhance the depth, breadth, and quality of our content. We focus on promoting timely content, which covers a wide spectrum of trending events to satisfy the needs of our diverse user base. We have a dedicated content operation team to facilitate content creation and distribution relating to the