Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 21

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 21
---
 estate brokerage offices and branches located in Florida,
California, Texas, Georgia, North Carolina and Puerto Rico. The Company also has 6 La Rosa Realty franchised real estate brokerage offices
and branches and 3 affiliated real estate brokerage offices in the United States and Puerto Rico. Additionally, the Company has a
full-service escrow settlement and title company in Florida. In April 2025, we also formed LR Agent Advance, LLC in Florida, offering
a commission advancement program exclusively for La Rosa agents.

Our Revenue Streams

Our financial results are
driven by the total number of sales agents in our Company, the number of sales agents closing commercial real estate transactions, the
number of sales agents utilizing our coaching services, and the number of agents who work with our franchisees. We grew our total agent
count from our founding in 2004 to 2,769 agents as of March 31, 2025.

The majority of our revenue is derived from a stable set of fees paid by
our brokers, franchisees, and consumers. We have multiple revenue streams, with the majority of our revenue derived from commissions paid
by consumers who transact business with our and our franchisee’s agents, royalties paid by our franchisees, dues and technology
fees paid by our sales agents, our franchisees and our franchisees’ agents. Our major revenue streams come from such sources as:
(i) residential real estate brokerage revenue, (ii) revenue from our property management services, (iii) franchise royalty fees, (iv)
fees from the sale or renewal of franchises and other franchise revenue, (v) coaching, training and assistance fees, (vi) brokerage revenue
generated transactionally on commercial real estate, (vi) title services revenue and (viii) fees from our events and forums. Our revenue
streams are illustrated in the following chart:

    REVENUE STREAM 
    DESCRIPTION 
    PERCENT OF TOTAL 2024 REVENUE  
    PERCENT OF TOTAL 2023 REVENUE 
  
    Brokerage Revenue 
    Percentage fees paid on agent-generated residential real estate transactions. Other revenues recognized monthly (annual and monthly dues charged to our agents). 
     82% 
     64%
  
    Property Management Revenue 
    Management fees paid by the sales agents from fees earned from property owners, rental fees, and rents. 
     16% 
     31%
  
    Franchise Sales and Other Franchise Revenues 
    One-time fee payable