Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 231

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 231
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 Mashtraxx Ltd. We refer to this integrated app as the “Triller app”. The Triller app
continued to integrate and update and was fully “live” by September of 2021. The Triller app underwent a refinement to its
scalable systems and other feature and toolset updates and additional refinements were rolled out in July of 2023 and are live today.
The Triller app leverages proprietary AI and ML technologies and enables users to create professional-looking videos and to share those
videos within the Triller app and on other social platforms such as Facebook, Instagram, TikTok, Snapchat and Twitter in seconds. Key
features of the Triller app include extensive editing, filtering and overlaying tools; AI-powered technology to automatically synchronize
video and audio with little to no manual editing; and our proprietary dual camera feature, which allows users to record videos simultaneously
from the back-and front-facing cameras of their smartphones. The Triller app’s primary audience is the 18-34 year old demographic,
with strong engagement from users in the United States and an established user base in high-growth markets such as India.

The images above are examples of how the user
interface of the Triller app allows users to perform various actions as depicted above.

<div align='center'>130</div>

The Triller app contains channels for the posting
and consumption of short-form and long-form content, where we host content made by celebrities, influencers and other Creators, as well
as professionally-produced episodic content about music, sports, gaming, fashion and other forms of entertainment.

We believe the content creation features and availability
of short- and long-form content offered on the Triller app are key differentiators that set us apart from our competitors and will continue
to do so as we focus our efforts on growing our user base and deepening the level of engagement among Creators, Brands and users who interact
with our ecosystem.

Our Suite of Creator and Brand Offerings

We have augmented our Technology Platform through
a combination of internal development and strategic acquisitions, including the additions of products and services that deliver, automate
or otherwise streamline SMS and social messaging, AI-powered customer engagement, cross-platform marketing, digital streaming, content
and audience management, e-commerce services, social and creator analytics and engagement measurement.

Fangage

Fangage serves as the entry point for Creators
looking to leverage our ecosystem and establish a digital presence on the internet, across social media, e-mail and SMS. Fangage comprises