Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 39

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 39
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4 but up from 3.0 months in February 2024.
Management expects the housing-market slowdown to persist throughout 2025 because home-buying affordability is near its lowest level in
decades. Any decline in home sales directly affects the productivity and income of our agents who are paid only upon the closing
of their clients’ home purchase or sale. A prolonged depression in home sales will force the least successful agents out of the
industry and a decrease in the number of earning agents will have a negative impact on our financial performance and results of operations.

We may fail to successfully
execute our strategies to grow our business, including increasing our agent count, expanding the number of our franchisees and agents,
or we may fail to manage our growth effectively, which could have a material adverse effect on our brand, our financial performance and
results of operations.

We intend to pursue a number
of different strategies to grow our revenue and earnings. However, we may not be able to successfully execute these strategies. We intend
to pursue a strategy of increasing our agent count by increasing our recruiting efforts. Recent history has shown that a strong real estate
market brings in more realtors, some of whom have worked in the industry on a part-time basis. As the market continues to grow, we believe
that will enable us to sell more franchises and recruit and retain higher numbers of agents, increasing our revenue and profitability.
However, competition for qualified and effective agents is intense, and we may be unable to recruit and retain enough qualified and effective
agents to satisfy our growth strategies. This competition creates challenges that include:

    ●
    our ability to discover and recruit independent brokerage firms in new markets and being able to acquire them;

    ●
    our ability to increase our brand awareness in new markets in order to penetrate them with our brokerages;

    ●
    our ability to effectively train and mentor a larger number of new agents and franchisees;

    ●
    our ability to continually improve the performance, features and reliability of our technological developments in response to both evolving demands of the marketplace and competitive product offerings;

    ●
    our ability to scale our business services and support quickly enough to meet the growing needs of our real estate agents by improving our internal systems, integrating with third-party systems, and maintaining infrastructure performance;

21

    ●
    our ability to attract and retain senior management to operate and control the expansion of our business, organically and potentially, through acquisitions; and

    ●
    our ability to enhance our financial