Company: SWAGW
Filing Date: 2025-01-22
Form Type: 10-K/A
Source: 0001213900-25-005516
Chunk: 15

Company: Stran & Company, Inc.
Filing Date: 2025-01-22
Form: 10-K/A
Chunk 15
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 to receive promotional products. As of 2016, PPAI reported that, overall, buyers consider promotional products mostly or always effective in achieving marketing goals. They generally consider promotional products more effective than social media and nearly as effective as all other media. Data indicates that the majority of buyers do have a budget set aside for promotional products. However, for more than 72% the allocation is less than 20% of their marketing advertising budget. When asked what their plans were for promotional products spend over the next 12 months, only 3% projected a decrease in product purchases. This data suggests that the potential for promotional products’ market growth is significant. Competitive Strengths We believe our key competitive strengths include:

| ● | Superior and Distinctive Technology. We have invested in sophisticated, efficient ordering and                                                      
 logistics technology that provides order processing, warehousing and fulfillment functions. We continue to invest in our technology infrastructure, 
 including many customized solutions developed on Adobe Inc. (“Adobe”)’s open-source e-commerce platform, Magento Open                               
 Source. We have also invested in an internal commercial Enterprise Resource Planning (ERP) system, Oracle/NetSuite’s NetSuite ERP,                  
 which is expected to enhance the process of gathering and organizing the business data of our company through an integrated software suite,         
 and is expected to be implemented in the second half of 2024. Additional NetSuite phases will be planned and rolled out in subsequent               
 years.                                                                                                                                              |

| ● | Leading Market Position. Our over 28 years’ history and size make us a leader in the U.S.                                                    
 promotional products industry. We believe that the key benefits of our scale include an ability to efficiently implement large and intensive 
 programs; an ability to invest in sales tools and technologies to support our customers; and operating efficiencies from our scalable        
 infrastructure. We believe our market position and scale enhances our ability to increase sales to existing customers, attract new customers 
 and enter into new markets.                                                                                                                  |

3

| ● | Extensive Network. We have developed a deep network of collaborator factories, decorators, printers,                                        
 and warehouses around the globe. This network helps us find the right solution to meet our customers’ needs, whether they are financial,    
 timing, geographic, or brand goals. This model provides the flexibility to proactively manage our customers’ promotional needs efficiently. 
 As a result, we believe that we have an excellent reputation with our customers for providing a high level of prompt customer service.      |

| ● | Customer-Centric Approach