Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 2

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 2
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 December 31, 2025;                                      |
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| 3 |     | To approve, on a non-binding, advisory basis, the compensation of our named executive officers;                                                                                                 |
| 4 |     | To vote, on a non-binding, advisory basis, on the frequency of future stockholder advisory votes to approve the compensation of our named executive officers; and                               |
| 5 |     | To transact such other business as may be properly be brought before the Annual Meeting, or any adjournment or postponement thereof.                                                            |

Our Board of Directors (our "Board") recommends that you vote FOR the election of each of the director nominees; FOR the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm; FOR the advisory approval of the compensation of our named executive officers; and FOR holding future stockholder advisory votes to approve the compensation of our named executive officers every ONE YEAR .

On or about April 28, 2025, we mailed to our stockholders a Notice Regarding the Availability of Proxy Materials (the "Notice") containing instructions for how to access this proxy statement (including this Notice of 2025 Annual Meeting of Stockholders) relating to the Annual Meeting (this "Proxy Statement"), and our Annual Report on Form 10-K for the fiscal year ended December 31, 2024 (the "2024 Annual Report"). As described in the Notice, the Proxy Statement and 2024 Annual Report can be accessed by visiting www.proxyvote.com and using the control number located on the Notice. The Notice also provides instructions on how to vote your shares electronically at the Annual Meeting, by Internet or by telephone, as well as how to receive a paper copy of the Proxy Statement and 2024 Annual Report and vote your shares by mail using a proxy card.

| Notice of Annual Meeting of Stockholders |

On behalf of the Company and our Board, I would like to express our appreciation for your ongoing interest in AppFolio.

Your interest in the Company and vote truly matter to us. It is important that all stockholders participate in the affairs of the Company, regardless of the number of shares owned. Accordingly, we encourage you to read the proxy materials and vote your shares as soon as possible.

By Order of our Board,

#### Shane Trigg
President and Chief Executive Officer

Goleta, California

April 28, 2025

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| General Information