Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 66

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 66
---

to attract and retain influential Creators such as celebrities, athletes, journalists, sports leagues and teams, media outlets and Brands
to leverage its Technology Platform to disseminate content and interact and transact with their followers, and users and consumers. Typically,
Triller’s agreements with Creators may be terminated by Creators at any time. If Creators and consumers in either category do not
perceive Triller’s products to be of high quality, if Triller introduces new products or features that are not favorably received
by them or if Triller fails to introduce products and features that they desire, it may not be able to attract or retain Creators and
users and consumers. Triller also cannot guarantee that it will be able to continue to identify these Creators in the future. Additionally,
throughout Triller’s history, Creators from time to time have stopped participating on Triller’s Technology Platform and in
Triller’s Events for any number of reasons, and Triller cannot guarantee that it will be able to retain current Creators. Additionally,
many of Triller’s Creators users and consumers originate from word-of-mouth and referrals from existing Creators users
and consumers. If Triller’s efforts to satisfy its existing Creators, users and consumers are not successful, Triller may not be
able to attract new Creators, users and consumers, and as a result, it may fail to attract or retain Brands and its revenue may be affected
adversely.

Triller’s success
depends on its ability to attract Brands to its Technology Platform and provide users and consumers with engaging content, which in part
depends on Creator contributed content. If Triller or Creators, including influential Creators, such as celebrities, athletes, journalists,
sports leagues and teams, media outlets and Brands, do not continue to contribute engaging content to Triller’s Technology Platform,
Triller’s consumer growth, retention and engagement may decline. That, in turn, may impair Triller’s ability to maintain good
relationships with Brands that utilize Triller’s Technology Platform or attract new Brands, which may seriously harm Triller’s
business and financial performance.

Use of social media by Triller’s Creators, Brands and users may materially and adversely affect Triller’s reputation or subject Triller to fines or other penalties.

Triller integrate third-party
social media platforms into its Technology Platform. For example, in addition to Triller’s own content on its website and Triller
app, Triller’s Creators can share content on social