Company: SFB
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0001193125-25-094691
Chunk: 26

Company: STIFEL FINANCIAL CORP
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 26
---
 each named executive officer’s contribution to Company risk control in setting annual pay. |     | We maintain control over pay through ownership requirements, anti-hedging rules and double triggers. |

| Performance-Based Restricted Stock Units, PRSUs |

Performance-based Restricted Stock Units (PRSUs), the Company’s metrics-based equity vehicle, have in recent years been awarded annually. PRSUs are earned over a four-year performance period based on achieving pre-determinedperformance objectives. Any resulting shares for PRSUs granted as part of 2024 compensation will be delivered in early 2029 for 80% of the earned award, and in early 2030 for the remaining 20% of the earned award. Similar to ordinary RSUs, PRSUs are granted based on the share price at grant date. For the 2025-2028 performance cycle used for the 2025 awards of PRSUs as part of our named executive officers’ 2024 compensation, the Committee selected the following performance criteria for all executive officers:

| · | Total Shareholder Return, Relative to Peers’ total shareholder returns (Relative TSR) |

| · | Non-GAAP Diluted EPS and |

| · | Non-GAAP Return on Common Equity. |

For additional discussion on non-GAAPmeasures, see the discussion of “Use of Non-GAAPMeasures” on page 47. The Committee uses non-GAAPresults as described in that discussion because the Committee intends PRSUs to measure relative performance over time and the Committee concluded non-GAAPresults are the better relative measure. To illustrate, if the baseline performance for a PRSU were a GAAP measure, in the absence of future acquisitions, that measure would likely show improvement over time based simply on the merger related charges of previous acquisitions rolling off. Accordingly, the Committee determined that these non-GAAPmeasures were a more appropriate measurement tool for measuring relative improvement of the underlying business results and, more specifically, the Committee determined that the above criteria would best align management incentives with long-term shareholder objectives and in accordance with how the market assesses long-term performance of similar financial service firms. The Committee further determined that the use of multiple metrics would reinforce those objectives and discourage excessive focus on any single metric to the detriment of long-term shareholder objectives, long-term performance of the Company or achievement of the Company’s stated objectives. The Non-GAAPperformance criteria are equally weighted. These measures will be fixed, for purposes of calculating any PRSU awards, for the duration of the performance period, except to