Company: BL
Filing Date: 2025-02-21
Form Type: 10-K
Source: 0001666134-25-000003
Chunk: 10

Company: BLACKLINE, INC.
Filing Date: 2025-02-21
Form: 10-K
Item: Item 1
Chunk 10
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 as SAP solutions-extensions (“SolEx”), for which we receive a percentage of the revenues. SolEx allows us to provide the highest level integration with SAP ERP solutions. Going forward, we intend to become a more partner-powered organization, harnessing the deep and embedded relationships our partners have with key decision-makers at our customers.

Our marketing efforts are focused on demand generation, establishing and extending our brand proposition, generating product awareness, and cultivating our community of users. We generate demand primarily through word-of-mouth, search engine marketing, campaigns and events, and our network of business process outsourcers, business services organizations and resellers. We leverage online and offline marketing channels on a global basis, organize customer roundtables and user conferences, and release white papers, case studies, blogs, and other resources. We execute co-marketing activities with partners such as SAP, Ernst & Young, and Deloitte. We further extend our brand awareness through sponsorships with leading industry organizations such as the American Institute of Certified Public Accountants, or AICPA, the Institute of Management Accountants, or IMA, the Financial Executives International, or FEI, the Institute of Chartered Accountants in England and Wales, or ICAEW, and the Association of Chartered Certified Accountants, or ACCA. 

Competition

The market for accounting and financial software and services is competitive, rapidly evolving and requires a deep understanding of the industry standards, financial operations processes, accounting rules, and global financial regulations.

9

We compete with vendors of financial operations, financial automation, record-to-report, and invoice-to-cash software, including software offered by certain ERP vendors. Further, other established software vendors not currently focused on accounting and finance software and services, including some of our partners, resellers, and other parties with which we have relationships, may expand their services to compete with us.

We believe the principal competitive factors in our market include the following:

•depth and breadth of solutions;

•level of customer satisfaction;

•ease of deployment and use of applications;

•ability to integrate with multiple legacy enterprise infrastructures and third-party applications;

•domain expertise on accounting and finance best practices;

•ability to innovate and respond to customer needs rapidly;

•capability for configurability, integration, and scalability of applications;

•cloud-based delivery model;

•advanced security and reliability features;

•brand recognition and historical operating performance; and

•price and total cost of ownership.

We believe we are positioned favorably against our competitors based on these factors. However, certain