Company: CL
Filing Date: 2025-03-26
Form Type: DEF 14A
Source: 0001308179-25-000223
Chunk: 20

Company: COLGATE PALMOLIVE CO
Filing Date: 2025-03-26
Form: DEF 14A
Chunk 20
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 share growth through driving organic sales growth and operational efficiencies and leveraging the strength of our balance sheet. We also continue to seek to maximize the impact of our Sustainability & Social Impact Strategy, which we believe is an important investment to drive superior total shareholder return. We intend to continue our practice of tying compensation to achievement of both annual and long-term business goals to help further those priorities.

| 2025 Proxy 
 Statement  | 29 |

Executive Compensation

| The P&O Committee annually analyzes the relationship between                                                                          
 pay and performance for our Named Officers. The analysis includes a review of the relationship between the compensation paid to       
 our CEO and our other Named Officers and Company performance relative to peer companies over the past three years. The review shows   
 a strong link between Company pay and Company performance over time in terms of various key operating measures. During the three-year 
 period from 2022 to 2024, our adjusted net income growth, adjusted earnings per share growth, net sales growth, return on sales,      
 organic sales growth, total shareholder return, operating cash flow as a percentage of sales, return on invested capital and CEO      
 total direct compensation relative to the 2022-2024 Comparison Group (as defined on page 36) are as shown to the right.               |   | COLGATE                                                                                       
 2022-2024 PERFORMANCE RELATIVE TO 2022-2024 COMPARISON GROUP*                                 |
|                                                                                                                                       | * | Adjusted                                                                                      
 net income growth, adjusted earnings per share growth and organic sales growth reflect        
 the adjustments described in Annex A to Colgate’s net income, earnings per share              
 and net sales growth, respectively, and comparable adjustments to peer companies’             
 net income, earnings per share and net sales growth. See page 31 for an explanation regarding 
 the components of “total direct compensation” or “TDC.”                                       |

2024 Compensation Program Highlights Evolution of Strategic Measure in 2024 Annual Incentive Program Since 2021 our annual incentive program has, in addition to financial goals, included a performance measure based on strategic initiatives, representing 20% of the annual bonus opportunity. In 2024, the P&O Committee reviewed the performance measures included in the strategic measure to ensure they continue to align with our strategic priorities. Following this review, the P&O Committee made two adjustments to the performance measures included in the strategic measure: (i) adjusting the performance measure tied to our innovation progress to further emphasize the acceleration of disruptive and transformational innovation and (ii