Company: KNRX
Filing Date: 2025-09-02
Form Type: F-1/A
Source: 0001493152-25-012564
Chunk: 5

Company: KNOREX LTD.
Filing Date: 2025-09-02
Form: F-1/A
Chunk 5
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Overview

We are a B2B technology
company specializing in providing programmatic advertising products and solutions to marketers to streamline and automate their
advertising and marketing workflows. Our software offers marketers cost-effective solutions and productivity-enhancing capabilities
to target their desired audience across various advertising channels and devices through automated processes and algorithms,
which is known as “programmatic advertising” in our industry. Leveraging our proprietary AI/ML technology and steered
by the marketer’s directive, our cloud-based software can autonomously execute split-second advertisement
purchasing transactions, strategically acquiring advertising placements and optimizing online advertisement from the global advertisement
and data marketplaces using the insights gleamed from diverse data points consolidated across various ad channels, including the
Open Internet and the Walled Gardens. It is critical for marketers to connect to as many online ad channels as possible to
attain the sufficient reach to engage with their desired audience at the right time to effectively promote their products and
services. However, advertising to two or more of these disparate and siloed ad channels and to enable tracking
between offline and online channels, or “omni-channel advertising”, is a complex and costly operation. Our mission is
to simplify the increasingly complex digital marketing landscape to help accelerate our customers’ business growth
through a data-driven approach.

Our flagship product, Knorex
XPO, is a self-service enterprise-grade cloud platform with a comprehensive suite of advertising management
and execution (AMX) applications. Our highly differentiated platform empowers marketers to orchestrate omni-channel advertising
across the Open Internet, and the Walled Gardens or the Native Platforms owned by the big tech giants, and to streamline and automate
manual processes to drive advertising efficiency and performance. XPO enables intelligent automation and scaling, allowing marketers
to seamlessly manage and control core mission-critical online advertising processes from a centralized UI, to advertise across
a diverse range of ad channels including search, social media, apps, websites, desktop, mobile, smart TVs or connected televisions,
streaming devices, and digital billboards. Our AI/ML-powered platform revolutionizes digital advertising management by
offering marketers a truly integrated solution for omni-channel orchestration. It seamlessly consolidates the key functions of
planning, creation, measurement, monitoring, management, and optimization of advertisements across the world’s leading ad
channels, into a singular unified platform. This eliminates the need for marketers to grapple with multiple siloed platforms, creating
XPO as an all-encompassing