Company: ORBS
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004802
Chunk: 2

Company: Eightco Holdings Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 2
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 purchase and sale of products.

The
Company plans to continually assess its businesses to allocate resources efficiently and maximize growth opportunities. With a diverse
range of industries and revenue sources, management believes they are well-positioned to navigate changing economic conditions and customer
preferences.

Eightco plans to expand through a combination of organic growth and strategic acquisitions. While strategic acquisitions may be
considered, management believes that organic growth is the key to success
through continued sales efforts.

The
Company is dedicated to maintaining a close partnership with customers, which will enable them to effectively focus their efforts and
respond to changing demands. Management believes that by listening to customers and adapting to their needs and preferences, they can
remain relevant in constantly evolving industries.

Competition

We
operate and plan to operate in a competitive market and encounter competition from both domestic and foreign participants. We believe
we can effectively compete with our present competitors. We compete, and plan to compete, primarily based upon innovation, performance,
price, quality, reliability, durability, consumer brand awareness, and customer service and support. Our competitors include a large
number of private companies that directly compete with a number of our brands. Certain of our competitors may have more established brand
names and stronger distribution channels than we do and have, or have through their owners, access to financial and marketing resources
that are greater than we possess that may afford them the ability to invest more than we can in product development, intellectual property
and marketing.

6

Forever
8’s competitors include Clearco and Payoneer. Competitors to our Corrugated Packaging Business include Sutherland Packaging,
Acme Corrugated Box Company and Trenton Corrugated Products, Inc.

Patents,
Trademarks, and Copyrights

We
recognize the importance of innovation and protecting our intellectual property. We will apply for patents whenever we develop innovative
new products, unique designs, or processes of commercial importance and seek trademark protection when we believe they provide a marketing
advantage. We do not believe that our business is materially dependent on any single patent or trademark.

We
rely on a combination of trade secrets, trademarks, trade dress, customer records, monitoring, brand protection services, confidentiality
agreements, and other contractual provisions to protect our intellectual property.

We
intend to vigorously pursue and challenge infringements of our patents, trademarks, service marks, trade dress, and copyrights, as we
believe the goodwill associated with them is a cornerstone of our branding strategy.

Information
Systems

Our
information systems