Company: ASAN
Filing Date: 2025-04-30
Form Type: DEF 14A
Source: 0001477720-25-000081
Chunk: 43

Company: Asana, Inc.
Filing Date: 2025-04-30
Form: DEF 14A
Chunk 43
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 $723.9 million and 11% growth year over year, driven by our continued success serving

enterprise customers and showing meaningful progress towards profitability. Every year, we define company-wide objectives in order to drive alignment, help us focus, and rally together toward ambitious goals. For fiscal 2025, we set companywide objectives that captured our most critical financial, customer, product, operational, and people-related goals, which we evaluated our performance against throughout the course of the year.

#### Our Stockholder Return Performance
Asana’s stockholder return in fiscal year 2025 was 21%. From our direct listing in September 2020 through the last day of fiscal year 2025, Asana’s stockholder return was -21%.

#### Organizational Changes
In August 2024, Tim Wan announced his intention to leave Asana where he had served as our Chief Financial Officer since January 2017. Mr. Wan’s last day of service as our Chief Financial Officer was September 10, 2024. Our Board of Directors appointed Sonalee Parekh to the role of Chief

#### Asana 2025 Proxy Statement37

#### Executive Compensation
Financial Officer, effective September 11, 2024. Upon the effective date of Ms. Parekh’s appointment, Mr. Wan transitioned into an advisory role with us through September 27, 2024. Mr. Wan did not receive any severance payments or benefits and forfeited all unvested equity awards in connection with his resignation.

In March 2025, we announced the anticipated transition of Dustin Moskovitz from the role of Chief Executive Officer once a successor has been appointed by the Board. Mr. Moskovitz will continue to serve as the Chair of the Board following this planned transition.

#### Key Compensation Decisions and Actions
Our Compensation Committee regularly reviews and considers the elements of our compensation program and makes determinations about appropriate adjustments. In fiscal year 2025, our Compensation Committee's actions included:

• CEO Compensation: Mr. Moskovitz previously requested that our Compensation Committee provide him with no cash or equity compensation except for an annual base salary of $1. Our Compensation Committee evaluated Mr. Moskovitz's request and, in light of his significant ownership position, determined that his financial incentives are strongly aligned with long-term stockholder value, and therefore approved Mr. Moskovitz's request. Our Compensation Committee conducts an annual assessment of the compensation of all NEOs, including Mr. Moskovitz.

• Base Salary and RSU