Company: KNRX
Filing Date: 2025-08-21
Form Type: F-1/A
Source: 0001641172-25-025066
Chunk: 77

Company: KNOREX LTD.
Filing Date: 2025-08-21
Form: F-1/A
Chunk 77
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. Our actual results and the timing of selected events could differ materially from those anticipated in these forward-looking statements as a result of various factors, including those set forth under “Risk Factors” and elsewhere in this prospectus.

Overview

We are a B2B technology company
specializing in providing programmatic advertising products and solutions to marketers to streamline and automate their advertising and
marketing workflows. Our software offers marketers cost-effective solutions and productivity-enhancing capabilities to target their desired
audience across various ad channels and devices through automated processes and algorithms, which is known as “programmatic advertising”
in our industry. Leveraging our proprietary AI/ML technology and steered by the marketers’ directive, our cloud-based software
can autonomously execute split-second landscape purchasing transactions, strategically acquiring advertising placements and optimizing
online advertisement from the global advertisement and data marketplaces using the insights gleaned from diverse data points consolidated
across various ad channels, including the Open Internet and the Walled Gardens. It is critical for marketers to connect to as many online
ad channels as possible to attain sufficient reach to engage with their desired audience at the right time to effectively promote their
products and services. But advertising to two or more of these disparate and siloed ad channels and to enable tracking between offline
and online channels, or “omni-channel advertising”, is a complex and costly operation. Our mission is to simplify the increasingly
complex digital marketing landscapes, to help accelerate our customers’ business growth through a data-driven approach.

Our flagship product, Knorex
XPO, is a self-service enterprise-grade cloud platform with a comprehensive suite of advertising management and execution
(AMX) applications. Our highly differentiated platform empowers marketers to orchestrate omni-channel advertising across the Open Internet
and the Native Platforms owned by the big tech giants, and to streamline and automate manual processes to drive advertising efficiency
and performance. XPO enables intelligent automation and scaling, allowing marketers to seamlessly manage and control core mission-critical
online advertising processes from a centralized UI, to advertise across a diverse range of ad channels including search, social media,
apps, websites, desktop, mobile, smart TVs or connected televisions, streaming devices, and digital billboards. Our AI/ML-powered platform
revolutionizes digital advertising management by offering marketers a truly integrated solution for omni-channel orchestration. It seamlessly
consolidates the key functions of planning, creation, measurement, monitoring, management, and optimization of advertisements across
the world’s leading ad channels, into a singular