Company: AFRM
Filing Date: 2025-10-24
Form Type: DEF 14A
Source: 0001628280-25-046264
Chunk: 26

Company: Affirm Holdings, Inc.
Filing Date: 2025-10-24
Form: DEF 14A
Chunk 26
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 services. Based on this review, as well as consideration of the factors affecting independence set forth in Exchange Act Rule 10C-1(b)(4), Rule 5605(d)(3)(D) of the NASDAQ Marketplace Rules, and such other factors as were deemed relevant under the circumstances, the Compensation Committee has determined that no conflict of interest was raised as a result of the work performed by Semler Brossy.

Setting Base Salaries, Annual Incentive Compensation Opportunities and Long-Term Incentive Compensation Opportunities

The Compensation Committee reviews the base salary levels, annual incentive compensation opportunities and long-term incentive compensation opportunities of our named executive officers at the beginning of each calendar or fiscal year, or more frequently as warranted. Adjustments are generally effective at the beginning of the calendar or fiscal year, as applicable.

The Compensation Committee does not establish a specific target for formulating the base salaries, annual incentive compensation opportunities and long-term incentive opportunities of our named executive officers. In making decisions about the compensation of our named executive officers (other than the compensation of our CEO), the members of the Compensation Committee consider a variety of factors, including the following:

| Factors Considered by the Compensation Committee in Determining Compensation                                                                                                                                                                                                      |
| •our executive compensation program objectives                                                                                                                                                                                                                                    |
| •our performance against the financial and operational objectives established by our Board                                                                                                                                                                                        |
| •each individual named executive officer’s knowledge, skills, experience, qualifications and tenure                                                                                                                                                                               |
| •the scope of each named executive officer’s role and responsibilities compared to other similarly situated executives at the companies in our compensation peer group and in selected compensation surveys                                                                       |
| •the prior performance of each individual named executive officer, based on a subjective assessment of his or her contributions to our overall performance, ability to lead his or her business unit or function and work as part of a team, all of which reflect our core values |
| •the potential of each individual named executive officer to contribute to our long-term financial and operational objectives                                                                                                                                                     |
| •our financial performance relative to our compensation and performance peers                                                                                                                                                                                                     |
| •the compensation practices of our compensation peer group and in selected compensation surveys and the positioning of each named executive officer’s compensation in a ranking of peer company compensation levels based on an analysis of competitive market data               |
| •the recommendations of our CEO with respect to the compensation of our named executive officers (except with respect to his own compensation)                                                                                                                                    |

These factors provide the framework for compensation decision-making regarding the compensation opportunity for

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