Company: NGVC
Filing Date: 2025-12-11
Form Type: 10-K
Source: 0001437749-25-037556
Chunk: 805

Company: Natural Grocers by Vitamin Cottage, Inc.
Filing Date: 2025-12-11
Form: 10-K
Item: Item 1
Chunk 805
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 Generally, we negotiate with our suppliers for significantly lower costs on Health Hotline featured sale items, which in turn allows us to offer lower sale prices to our customers. Focused staff training at all locations occurs concurrently with the release of each Health Hotline to ensure that store staff are familiar with the content in each issue. Each December, in lieu of our Health Hotline magazine, we publish and mail our Holly Deals magazine, which features holiday recipes, gift ideas and promotions available at our December Holly Deals sales event.

Special Promotions and Sponsorships During fiscal year 2025, we organized special promotions to coincide with certain calendar events, such as Resolution Reset Week in January, Earth Day in April, and on the 70th anniversary of the Company’s founding in August. We also organized monthly special promotions such as the “Autumnfest” campaign in October, the “Body Care & Beauty Bonanza” in May, the “Rock the Grill” campaign during June, the “Splash into Savings” and “{N}power 2-Day Sale” campaigns in July, and the “Organic Month” campaign during September. Our special promotions frequently include product discounts, sweepstakes, giveaways, charitable fundraisers and nutrition education classes. During fiscal year 2025, we organized in-store scavenger hunts to increase store traffic and launched a number of promotions in collaboration with local businesses, schools and non-profit organizations to positively impact our communities and increase brand awareness. We expect to continue offering similar special promotions and events in the future. During fiscal year 2025, we organized a number of charitable sponsorships, including collecting donations from customers on behalf of local food banks and an environmental non-profit organization. In addition, we donated 1% of all our sales on one day in February for Crew member appreciation month and one day during our 70th anniversary to our Natural Grocers Heroes in Aprons Fund.

Website and Social Media. We maintain NaturalGrocers.com as our official Company website to host store information, sale and discount offers, recipes and educational materials, product and standards information, policies and contact forms, advocacy and news items and e-commerce capabilities. Our website is intended to be part of an overall enhanced branding strategy to more effectively communicate our brand’s unique and compelling attributes, including our founding principles. Our website features enhanced product and recipe search interfaces and improved functionality with mobile and tablet devices. We believe that our website content is timely and informative to the communities we serve. Our website is interlinked with other online and social media outlets, including Facebook