Company: SFB
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0001193125-25-094691
Chunk: 12

Company: STIFEL FINANCIAL CORP
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 12
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 Common Stock, Peer Group, and S&P 500 Index:

| Relative Performance |        | 5-Year |     |      |     |
|                      | Growth |        |     | CAGR |     |
| Company Common Stock |        | 186%   |     |      | 23% |
| Peer Group           |        | 92%    |     |      | 14% |
| S&P 500 Index        |        | 97%    |     |      | 15% |

Figures for Common Stock, Peer Group and the S&P 500 Index each include reinvested dividends, consistent with Item 402(v) of Regulation S-Kas reflected on page 56. The peer group reflected in the charts above is as described on page 39.

| Proxy Statement for the 2025 Annual Meeting of Shareholders |     | 27 |

| Strategic Execution |

Stifel continued in 2024 to execute on its strategy of building a premier wealth management and investment banking firm by means of organic growth and the integration of recent acquisitions. Each recent acquisition has fit Stifel’s differentiated value proposition of growth, scale and stability that blends many of the advantages, but avoids most of the weaknesses, of larger bulge bracket and smaller boutique firms. Historically, we have executed strategic opportunities and hired teams with new business capabilities only when accretive. Strategic Opportunity Evaluation

| Accretive to our Shareholders                                                           |     | Accretive to our Associates                                             |     | Accretive to our Clients                                                  |     | Accretive to our                                                                                                                                                 
 Partners                                                                                                                                                         |
| To our shareholders, through expected revenue and EPS growth in a reasonable timeframe. |     | To our associates, through additional capabilities and new geographies. |     | To our clients, through greater relevance and expanded product offerings. |     | To our new partners, through the stability of Stifel’s size and scale, coupled with a significant retention of their own ability to direct their own businesses. |

Our Board and the Committee understand that Stifel executes on strategic opportunities to maximize retention and tax benefits. The result is non-GAAPcharges to earnings, as opposed to an increase of goodwill on our balance sheet. All of those elements of our acquisition strategy result in tangible benefits to Stifel. Conversely, we do not structure our acquisitions to improve GAAP treatment in the absence of other, compelling tangible benefits. This strategy for executing acquisitions is the most important reason we describe both GAAP and non