Company: GOOGL
Filing Date: 2025-02-05
Form Type: 10-K
Source: 0001652044-25-000014
Chunk: 7

Company: Alphabet Inc.
Filing Date: 2025-02-05
Form: 10-K
Item: Item 1
Chunk 7
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 and disruptive technologies. We face formidable competition in every aspect of our business, including but not limited to, from:

•general purpose search engines and information services;

•vertical search engines and e-commerce providers for queries on topics such as those related to travel, jobs, and health, which users may navigate directly to rather than go through Google;

•online advertising platforms and networks, including online shopping and streaming services;

•other forms of advertising, such as billboards, magazines, newspapers, radio, and television as our advertisers typically advertise in multiple media, both online and offline;

•digital content and application platform providers;

•providers of enterprise cloud services;

•developers and providers of AI products and services;

•companies that design, manufacture, and market consumer hardware products, including businesses that have developed proprietary platforms;

•providers of digital video services; 

•social networks, which users may rely on for product or service referrals, rather than seeking information through traditional search engines;

•providers of workspace communication and connectivity products; and 

•digital assistant providers.

Competing successfully depends heavily on our ability to develop and distribute innovative products and technologies to the marketplace across our businesses. For example, for advertising, competing successfully depends on attracting and retaining:

•users, for whom other products and services are literally one click away, largely on the basis of the relevance of our advertising, as well as the general usefulness, security, and availability of our products and services;

•advertisers, primarily based on our ability to generate sales leads, and ultimately customers, and to deliver their advertisements in an efficient and effective manner across a variety of distribution channels; and

•content providers, primarily based on the quality of our advertiser base, our ability to help these partners generate revenues from advertising, and the terms of our agreements with them.

8.  

Table of ContentsAlphabet Inc.

For additional information about competition, see Item 1A Risk Factors of this Annual Report on Form 10-K. 

Ongoing Commitment to Sustainability

Our environmental strategy has two key pillars, supported by our dedication to accessible information and technological innovation:

•Our products: We are empowering people with information about the environmental impacts of their choices.

•Our operations: We are working to drive sustainability and efficiency across our operations and value chain.

Through our products, we have an aspiration to help individuals, cities, and other partners collectively reduce one gigaton of their carbon equivalent emissions annually by 2030. 

In 2021, we set an ambitious goal to reach net-zero emissions across all of our