Company: ORBS
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004802
Chunk: 157

Company: Eightco Holdings Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1A
Chunk 157
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 may materially and adversely affect our
brand. Our brand promotion activities may not generate customer awareness or increase revenue, and even if they do, any increase in revenue
may not offset the expenses we incur in building our brand. If we fail to successfully promote and maintain our brand or if we incur
excessive expenses in this effort, our business could be materially and adversely affected.

We
rely on relationships with marketplaces and enterprises to obtain and maintain customers. Our ability to acquire new customers could
be materially harmed if we are unable to enter into or maintain these relationships on terms that are commercially reasonable to us,
or at all.

Harm
to our brand can arise from many sources, including failure by us or our partners and service providers to satisfy expectations of service
and quality, inadequate protection or misuse of personally identifiable information (“PII”), compliance failures and claims,
litigation and other claims, and misconduct by our partners or other counterparties.

We
are dependent upon consumers’ continued and unimpeded access to the internet, and upon their willingness to use the internet for
commerce.

Our
success depends upon the general public’s ability to access the internet and its continued willingness to use the internet as a
means to pay for purchases, communicate, research and conduct commercial transactions, including through mobile devices. The adoption
of any laws or regulations that adversely affect the growth, popularity or use of the internet, including changes to laws or regulations
impacting internet neutrality, could decrease the demand for our products, increase our operating costs, or otherwise adversely affect
our business. Given uncertainty around these rules, we could experience discriminatory or anticompetitive practices that could impede
both our and our merchants’ growth, increase our costs or adversely affect our business. If consumers or merchants become unable,
unwilling or less willing to use the internet for commerce for any reason, including lack of access to high-speed communications equipment,
congestion of traffic on the internet, internet outages or delays, disruptions or other damage to merchants’ and consumers’
computers, increases in the cost of accessing the internet and security and privacy risks or the perception of such risks, our business
could be adversely affected.

If
we do not successfully maintain a strong and trusted brand, our business could be materially and adversely affected.

Our
results of operations may be adversely affected by changes in foreign currency exchange rates.

We
are subject to risks related to changes in currency rates as a result of our investments in international operations and from revenues
generated