Company: NTWK
Filing Date: 2025-04-16
Form Type: PRE 14A
Source: 0001641172-25-005001
Chunk: 14

Company: NETSOL TECHNOLOGIES INC
Filing Date: 2025-04-16
Form: PRE 14A
Chunk 14
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 environment, we have increased our marketing                                   
 investments to support the Company’s long-term growth goals. While expanding these efforts, we remain vigilant in monitoring profitability 
 and ensuring that our marketing expenditures yield strong returns.                                                                         |

| 2. | Focus on new product and service offerings: We are growing our focus on our new product and service lines        
 under our unified, AI-powered Transcend Platform that present significant growth opportunities for the business. |

| 3. | Targeting new market segments: Our new product offerings allow us to sell to small and mid-sized organizations                                   
 more effectively. This market segment benefits from shorter sales cycles and faster implementations. This strategy expands our total addressable 
 market and increases our sales velocity.                                                                                                         |

| 4. | Repositioning our brand and messaging: As part of our strategic initiatives, we are refining and simplifying 
 our brand and product messaging to better align with the core needs of our customers.                        |

| 5. | More focus on digital marketing: We have made significant investments in digital marketing channels and                                       
 recently launched a new website to bolster our digital presence. These efforts are aimed at boosting our online presence and more effectively 
 engaging with our target audience.                                                                                                            |

| 6. | Innovation and AI integration: We continue to prioritize innovation, particularly in the development of                                
 new product features powered by AI. This includes expanding our in-house AI talent to deliver cutting-edge solutions for our customers 
 while leveraging AI across our operations to manage costs and support business growth.                                                 |

| 7. | Expansion through strategic partnerships: To further fuel our growth prospects, we are actively building                                    
 partnerships and alliances with industry associations and companies in related fields. These collaborations broaden our reach and reinforce 
 our market position.                                                                                                                        |

| 8. | Strengthening leadership and talent acquisition: We remain committed to appointing and retaining top talent 
 across both technical and non-technical roles.                                                              |

| 9. | Building consulting and professional services expertise: We continue to expand our consulting and professional                                
 service offerings, particularly in cloud platforms such as AWS, Microsoft Azure and others. This allows us to provide comprehensive solutions 
 tailored to the diverse needs of our clients across all the industries we support.                                                            |

| 10 |

<div align='center'>Some of the key 2024 actions included the following:</div>

| Infrastructure            |     | We have invested heavily in building a robust, scalable and secure infrastructure                                                               
 that supports our AI-first approach. With a