Company: GOOGL
Filing Date: 2025-04-29
Form Type: PX14A6G
Source: 0001214659-25-006528
Chunk: 6

Company: Alphabet Inc.
Filing Date: 2025-04-29
Form: PX14A6G
Chunk 6
---
 anxiety,” and, according to a 2024 Deloitte survey, feel businesses are best positioned to have the greatest influence
on protecting the environment.
If this demographic becomes aware that even their most basic AI queries consume multiple kilowatt hours of electricity and may be linked
to delays in coal plant retirements or natural gas plant construction, the Company may be exposed to reputational risk, possible loss
of market share, and loss of advertising revenue should its customers turn to using products from more sustainable companies.

However, Alphabet’s exposure to reputational and competitive
risk is not limited to its younger customers. Customers of all generations are concerned about perceived lackluster corporate action to
address the risks of climate change and may look to large,
well-capitalized companies like Alphabet to lead on this critical issue.

In addition, the AI race and its associated boom in data center construction
and operation is attracting attention from NGOs that are raising public awareness of the significant carbon footprints of these resource-intensive
facilities. Their campaigns are beginning to draw negative attention to companies like Alphabet.

By fulfilling the request of the Proposal, Alphabet could better mitigate
reputational and competitive risk, as outlined above, by disclosing a more specific timeline for implementing its various emission reduction
strategies, discussing uncertainties that could derail its progress, and outlining alternative steps it might take should one or more
of its strategies fall short. Providing this level of clarity about the realities of its challenge can help assure investors, customers,
employees, and the communities in which it operates that Alphabet is fully committed to reducing its impact on climate and the environment
even as it seeks to expand its AI capabilities.

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37
https://fortune.com/2024/05/17/gen-z-millennial-sustainability-jobs-climate-change-deloitte/

38
https://www.pewresearch.org/science/2021/05/26/gen-z-millennials-stand-out-for-climate-change-activism-social-media-engagement-with-issue/

39
https://www.pewresearch.org/short-reads/2023/08/09/what-the-data-says-about-americans-views-of-climate-change/#:~:text=Americans%20see%20room%20for%20multiple,they%20are%20doing%20too%20little.

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https://www.sierraclub.org/sierra/2024-3-fall/feature/carbon-footprint-amazon-google-and-facebook-growing

41