Company: KWIK
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001683168-25-002055
Chunk: 187

Company: KwikClick, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 187
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, including:

    •
    the value of our brand and its awareness.

    •
    effectiveness of our marketing.

    •
    the intended global scale of our marketplaces and the breadth of our online presence.

    •
    our intended tools, education, and services, which support a seller in running their business.

    •
    the number and engagement of buyers.

    •
    our policies and fees.

    •
    the ability of a seller to scale their business; and

    •
    the strength of our seller and buyer community.

In addition, we compete with retailers for the attention
of buyers. A buyer has the choice of shopping with any online or offline retailer, including large e-commerce marketplaces, such as Etsy,
Amazon, eBay, or Alibaba, national retail chains, such as Walmart, or Target, social commerce channels like Instagram or Facebook, event-driven
platforms and vertical experiences like Zola and Wayfair, resale commerce and streaming video commerce sites and apps, and other venues
or marketplaces. Many of these competitors offer low-cost or free shipping, fast shipping times, favorable return policies, and other
features that may be difficult or impossible for our sellers to match. As pandemic-related restrictions on movement ease, competition
may intensify as buyers return to traditional brick and mortar retail stores.

 12 

We compete to attract, engage, and retain buyers based
on many factors, including:

    •
    the breadth and quality of items that sellers list in our marketplaces.

    •
    the value of our platform, its trust and awareness.

    •
    the person-to-person commerce experience.

    •
    customer service.

    •
    our reputation for trustworthiness.

    •
    the effectiveness of our mobile apps.

    •
    ease of payment; and

    •
    the availability and reliability of our platform.

Many of our competitors and potential competitors
have longer operating histories, greater resources, better name recognition, or more customers than we do. They may invest more to develop
and promote their services than we do, and they may offer lower fees to sellers than we do. Large, widely adopted platforms may benefit
from significant user bases, access to user or industry-wide data, the ability to unilaterally set policies and standards, and control
over complementary services such as fulfillment, advertising or on-platform apps or e-commerce transactions. To the extent KwikClick and
our sellers may rely on these competitors’