Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 10

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 10
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 in our relationship with Apple or any application marketplace
we utilize in the future would harm our business and adversely affect the value of our common stock.

We are subject to Apple’s standard terms
and conditions for application developers, which govern the promotion, distribution and operation of mobile applications on its platform.
Our business would be harmed if:

    ●
    Apple discontinues or limits access to its platform by us and other
    application developers;

    ●
    Apple modifies its terms of service or other policies, including fees
    charged to, or other restrictions on, us or other application developers, or Apple changes how the personal information of its users
    is made available to application developers on their respective platforms or shared by users;

    ●
    Apple establishes more favorable relationships with one or more of
    our competitors;

    ●
    Apple limits our access to its application marketplace because our
    application provides mobile messaging services similar to Apple; or

    ●
    Apple makes changes in its operating system or development platform
    that are incompatible with our technology.

We expect to benefit from Apple’s strong
brand recognition and large user base. If Apple loses its market position or otherwise falls out of favor with mobile users, we would
need to identify alternative channels for marketing, promoting and distributing our application, which would consume substantial resources
and may not be effective. In addition, Apple has broad discretion to change their terms of service and other policies with respect to
us and other developers, and those changes may be unfavorable to us. Any such changes in the future could significantly alter our users
experience or how they interact within our application, which may harm our business.

In the event that Apple’s standard terms
and conditions become prohibitively costly or unduly burdensome, we plan to host our own servers in a co-location facility and create
a web-based, desktop version of the application that does not require users to install the application from the App store.

The mobile application industry is subject
to rapid technological change and, to compete, we must continually enhance the application.

We must continue to enhance and improve the performance,
functionality and reliability of the application. The mobile application industry is characterized by rapid technological change, changes
in user requirements and preferences, frequent new product and services introductions embodying new technologies and the emergence of
new industry standards and practices that could render our product and services obsolete. We have discovered that some of our customers’
desire additional performance and functionality that the application, and the underlying technology,