Company: MRT
Filing Date: 2025-04-29
Form Type: 20-F
Source: 0001213900-25-036882
Chunk: 102

Company: Marti Technologies, Inc.
Filing Date: 2025-04-29
Form: 20-F
Item: Item 4
Chunk 102
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 riders and drivers. Simultaneously, ongoing investments in technology and operations are reducing
wait times and improving trip conversion rates.

In parallel, we are scaling and diversifying our
mobility offerings to address a wider range of consumer preferences. We believe that a strategic mix of services and modalities enhances
customer acquisition and retention. The greater the availability of drivers and two-wheeled electric vehicles, the higher the likelihood
that a user who opens our app will find a convenient option and complete a trip. We are actively reallocating fleet resources to higher-performing
areas and expanding our service modalities in existing regions to maximize efficiency and profitability.

In 2025, we will continue investing in the
growth of our ride-hailing operations and remain focused on improving the operational efficiency of our two-wheeled electric vehicle
business. We plan to evaluate opportunities for fleet expansion no earlier than the summer of 2026, providing that any scaling
aligns with our long-term financial and strategic goals.

Launch of Ride-Hailing Operations in New
Cities and Countries

Türkiye’s large and growing urban population,
with a rate of 93% in 2024, includes numerous underpenetrated cities where demand for on-demand transport is rising. Our operational and
technological playbook has been built for scalability, enabling us to enter new markets efficiently. We also continue to evaluate potential
opportunities in Türkiye’s neighboring countries where similar demand patterns and regulatory landscapes may support expansion.

Dynamic Pricing Capabilities

We are enhancing the efficiency of our platform
through dynamic pricing capabilities that match supply with demand in real time. By leveraging demand-supply forecasting and real-time
fare adjustments, we aim to balance driver availability, optimize match rates, and increase revenue per trip. These tools also improve
the rider experience by reducing wait times during peak periods and supporting driver earnings.

Increasing Our Take Rate

We are focused on increasing our take rate to
strengthen platform-level economics in a sustainable and rider-friendly manner. We have initiated driver subscription packages. In addition,
we are exploring new subscription alternatives tailored to different user segments and usage patterns. These
monetization initiatives are aimed at supporting long-term ecosystem health while enabling continued reinvestment into service improvement,
rider experience, and driver engagement.

Operational
Efficiency Strategies

We intend to build upon the operational efficiency of our business through the following strategies:

Diversification and Localization of Supply
Chain of our Two-Wheeled Electric Vehicles

Our two-wheeled electric vehicle business is