Company: WLTH
Filing Date: 2025-12-11
Form Type: S-1/A
Source: 0001628280-25-056439
Chunk: 180

Company: WEALTHFRONT CORP
Filing Date: 2025-12-11
Form: S-1/A
Chunk 180
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 |                      15,080 |     |      | 21,227 |     |          |  6,147 |     |          |  41 | % |     |      |                    29,367 |     |      |  41,459 |     |          | 12,092 |     |          |  41 | % |
| General and administrative         |     |      |                       7,182 |     |      |  8,873 |     |          |  1,691 |     |          |  24 | % |     |      |                    13,886 |     |      |  18,740 |     |          |  4,854 |     |          |  35 | % |
| Marketing                          |     |      |                      11,531 |     |      |  9,093 |     |          | -2,438 |     |          | -21 | % |     |      |                    21,909 |     |      |  19,281 |     |          | -2,628 |     |          | -12 | % |
| Operations and support             |     |      |                       2,575 |     |      |  3,063 |     |          |    488 |     |          |  19 | % |     |      |                     5,075 |     |      |   5,988 |     |          |    913 |     |          |  18 | % |
| Total costs and operating expenses |     | $    |                      44,071 |     | $    | 51,843 |     | $        |  7,772 |     |          |  18 | % |     | $    |                    84,670 |     | $    | 103,723 |     | $        | 19,053 |     |          |  23 | % |

Cost of Revenue

Cost of revenue increased by $1.9 million, or 24%, and $3.8 million, or 26%, for the three and six months ended July 31, 2025, respectively, compared to the same periods in the prior year. The increase was primarily due to:

• an increase of $0.7 million and $1.7 million in cash management costs for the three and six months ended July 31, 2025, respectively