Company: MTCH
Filing Date: 2025-02-27
Form Type: 10-K
Source: 0000891103-25-000027
Chunk: 16

Company: Match Group, Inc.
Filing Date: 2025-02-27
Form: 10-K
Item: Item 8
Chunk 16
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principally advertising revenue)61,395 56,373 58,622 Total Revenue$3,479,373 $3,364,504 $3,188,843 Direct RevenueTinder$1,940,619 $1,917,629 $1,794,467 Hinge550,435 396,485 283,668 Evergreen & Emerging(a)642,988 691,426 730,372 Match Group Asia(b)283,936 302,591 321,714 Total Direct Revenue$3,417,978 $3,308,131 $3,130,221 ______________________(a)Primarily consists of the brands Match®, Meetic®, OkCupid®, Plenty Of Fish®, and a number of demographically focused brands.(b)Primarily consists of the brands Pairs™ and Azar®.Cash and Cash EquivalentsCash and cash equivalents include cash and short-term investments, with maturities of less than 91 days from the date of purchase. Domestically, cash equivalents primarily consist of (i) AAA rated government money market funds and (ii) time deposits. Internationally, cash equivalents primarily consist of (i) time deposits and (ii) money market funds.

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Table of ContentsMATCH GROUP, INC. AND SUBSIDIARIESNOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Property and EquipmentProperty and equipment, including significant improvements, are recorded at cost. Repairs and maintenance costs are expensed as incurred. Depreciation is computed using the straight-line method over the estimated useful lives of the assets or, in the case of leasehold improvements, the lease term, if shorter.Asset CategoryEstimatedUseful LivesBuildings and building improvements10 to 39 yearsComputer equipment and capitalized software2 to 3 yearsFurniture and other equipment5 yearsLeasehold improvements6 to 10 yearsThe Company capitalizes certain internal use software costs including external direct costs utilized in developing or obtaining the software and compensation for personnel directly associated with the development of the software. Capitalization of such costs begins when the preliminary project stage is complete and ceases when the project is substantially complete and ready for its intended purpose. The net book value of capitalized internal use software is $60.2 million and $85.5 million at December 31, 2024 and 2023, respectively.Business CombinationsThe purchase price of each acquisition is attributed to the assets