Company: JWEL
Filing Date: 2025-08-26
Form Type: F-3
Source: 0001213900-25-080759
Chunk: 14

Company: Jowell Global Ltd.
Filing Date: 2025-08-26
Form: F-3
Chunk 14
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 equity interest in Shanghai Jowell Information Technology Co., Ltd. (“WFOE” or “Jowell Shanghai”).
The WFOE entered into a series of agreements with Shanghai Juhao Information Technology Co., Ltd. (“Shanghai Juhao” or “VIE”)
and Shanghai Juhao’s shareholders, through which we are the primary beneficiary of Shanghai Juhao and derive all of the economic
interest and benefits from Shanghai Juhao. We treat Shanghai Juhao as our consolidated affiliated entities for accounting purposes under
U.S. GAAP and not the entities in which we own equity interest.

We are one of the leading
cosmetics, health and nutritional supplements and household products e-commerce platforms in China. We offer our own brand products to
customers and also sell and distribute health and nutritional supplements, cosmetic products and certain household products from other
companies on our platform. In addition, we allow third-parties to open their own stores on our platform for a service fee based upon their
sale revenues generated from their online stores and we provide them with our unique and valuable information about market needs, enabling
them to better manage their sales effort, as well as an effective platform to promote their brands. We currently operate under four sales
channels: Online Direct Sales, Authorized Retail Store Distribution, Third-party Merchants and Live streaming marketing.

Shanghai Juhao started its
operation in 2012 and is among the first group of membership-based online-to-offline cosmetics, health and nutritional supplements and
household products e-commerce platforms in China. Today, we offer an online platform LHH Mall through Shanghai Juhao which holds an EDI
(Electronic Data Interchange) certification approved by the Shanghai Communication Administration pursuant to the requirement of MIIT
dated December 18, 2023 valid for 5 years, selling our own brand products manufactured by third-parties as well as international and domestic
branded products from 200+ manufacturers. As of December 31, 2024, our platform had 2,485,533 VIP members who have registered on our platform,
274 merchants who have opened their own stores on our platform, and 52.6% of products sold on our platform were cosmetics and health and
nutritional supplements. We also sell household products, such as pots and pans, smartphones, functional shoes, paper towels, cups, vacuum
cleaners, massagers and towels on our platform, and those products account for 47.2% of the products sold