Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 4

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 4
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 Z consumers, pass on promotional
products that they no longer want, increasing their potential reach and effectiveness.

Nearly all consumers say they would go out of
their way to receive promotional products.

As of 2016, PPAI reported that, overall, buyers
consider promotional products mostly or always effective in achieving marketing goals. They generally consider promotional products more
effective than social media and nearly as effective as all other media. Data indicates that the majority of buyers do have a budget set
aside for promotional products. However, for more than 72% the allocation is less than 20% of their marketing advertising budget. When
asked what their plans were for promotional products spend over the next 12 months, only 3% projected a decrease in product purchases.
This data suggests that the potential for promotional products’ market growth is significant.

3

Competitive Strengths

We believe our key competitive strengths include:

●Superior and Distinctive Technology. We have invested in sophisticated, efficient ordering and
logistics technology that provides order processing, warehousing and fulfillment functions. We continue to invest in our technology infrastructure,
including many customized solutions developed on Adobe Inc. (“Adobe”)’s open-source e-commerce platform, Magento Open
Source. We have also invested in an internal commercial Enterprise Resource Planning (ERP) system, Oracle/NetSuite’s NetSuite ERP,
which is expected to enhance the process of gathering and organizing the business data of our company through an integrated software suite,
and was launched in the first half of 2025. Additional NetSuite phases will be planned and rolled out in the future as necessary.

●Leading Market Position. Our over 30 years’ history and size make us a leader in the U.S.
promotional products industry. We believe that the key benefits of our scale include an ability to efficiently implement large and intensive
programs; an ability to invest in sales tools and technologies to support our customers; and operating efficiencies from our scalable
infrastructure. We believe our market position and scale enhances our ability to increase sales to existing customers, attract new customers
and enter into new markets.

●Extensive Network. We have developed a deep network of collaborator factories, decorators, printers,
and warehouses around the globe. This network helps us find the right solution to meet our customers’ needs, whether they are financial,
timing, geographic, or brand goals. This model provides the flexibility to proactively manage our customers’ promotional needs efficiently.
As a result, we believe that we have an excellent reputation with