Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 68

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 68
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 is terminated by the Company other than for Cause, or if such executive voluntarily resigns for Good Reason (as such capitalized terms are defined in the CIC Agreement). In the event of a qualifying termination and subject to the executive officer’s execution of a general release of liability against the Company and other requirements as specified in the CIC Agreement, the Company shall pay to such executive:

| (i) | any accrued obligations, including (i) the executive officer’s earned but unpaid base salary through such officer’s termination, (ii) payment of any accrued paid time off, (iii) reimbursement of certain expenses and (iv) any earned but unpaid annual bonus for any year preceding the fiscal year in which the termination occurs; |

| (ii) | a cash payment equal to the product of (i) two times the sum of (A) the executive officer’s base salary plus (B) 100% of such executive officer’s target annual bonus for the year in which the termination occurs; |

| (iii) | a prorated amount of such executive officer’s target annual bonus for the year in which the termination occurs; and |

| (iv) | a lump sum payment equal to such executive officer’s COBRA premiums over an18-monthperiod. |

The CIC Agreement additionally includes confidentiality, non-competition, non-solicitationand intellectual property covenants in favor of the Company, as well and indemnification provisions in favor of the applicable executive. Treatment of Equity Awards Upon Certain Termination of Employment or Change in Control. Equity awards held by the NEOs were granted under the 2015 Stock Incentive Plan. Restricted Stock awards granted under the 2015 Stock Incentive Plan shall become immediately vested and fully exercisable on a Change in Control (as defined in the 2015 Stock Incentive Plan). All PSU awards include double-trigger Change in Control provisions which require a termination other than for “cause” or with “good reason” within three months before or 24 months after a Change in Control, upon which full vesting of all outstanding equity would occur.

| 50 |     | 2025 PROXY STATEMENT |

EXECUTIVE COMPENSATION The following table illustrates the payments and benefits that each NEO would have received under his employment agreement and upon accelerated vesting of outstanding awards, as applicable, if the Company experienced a change in control on December 29, 2024 (the last business day of 2024) or such NEO’s employment had terminated on December 31