Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 7

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 7
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 lower price or for free as part of a larger product
package or solely in consideration for maintenance and services fees. They may also develop different products to compete with our current
solutions and respond more quickly and effectively than we do to new or changing opportunities, technologies, standards, or client requirements.
Additionally, from time to time we may compete with smaller regional vendors that offer products with a more limited range of capabilities
that purport to perform functions similar to our solution. Such companies may enjoy stronger sales and service capabilities in their
particular regions. We face the emergence of small competitors in this field due to high profitability margins, which can result in pressure
on prices to decline. Furthermore, these margins can lead also to competition from bigger companies that can invest larger human, cash
and technological resources into this industry. Such increased competition can lead to lower margins and, consequently, impact our revenues,
profitability and business.

Our
competitors may enjoy potential competitive advantages over us, such as:

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Our
current and potential competitors may also establish cooperative relationships among themselves or with third parties that may further
enhance their resources. Current or potential competitors may be acquired by third parties with greater available resources. As a result
of such acquisitions, our current or potential competitors might be able to adapt more quickly to new technologies and customer needs,
devote greater resources to the promotion or sale of their products and services, initiate or withstand substantial price competition,
take advantage of other opportunities more readily or develop and expand their product and service offerings more quickly than we do.
Larger competitors with more diverse product offerings may reduce the price of products that compete with ours in order to promote the
sale of other products or may bundle them with other products, which would lead to increased pricing pressure on our products and could
cause the average sales prices for our products to decline.

We
may not be able to successfully anticipate or adapt to changing technology or customer requirements on a timely basis, or at all. If
we fail to keep up with technological changes or to convince our customers and potential customers of the value of our solution even
in light of new technologies, our business, results of operations and financial condition could be materially and adversely affected.

If
our internal network system is compromise by cyber attackers or other malicious cyber activity, or if our hosting and infrastructure
fails, public perception of our products and services will be harmed.