Company: GOOGL
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0001308179-25-000511
Chunk: 28

Company: Alphabet Inc.
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 28
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. Alphabet2025 Proxy Statement 41

| Back to Contents |

| Proxy Statement 
 Summary &       
 Highlights      | Corporate  
 Governance | Director and 
 Executive    
 Compensation | Audit Matters | Proposals | Q&A |

Section 2 — Determining Competitive Levels of Pay Our executive compensation decisions are informed by competitive market data in addition to the reviews of individual roles and performance. We use peer group data to obtain compensation benchmarks for our named executive officers. Each year, we review our peer group and our evaluation criteria. In October 2023, we determined our peer group for 2024 compensation by evaluating potential comparator companies against the following criteria:

| • 
 • 
 • | High-technology or media company                                                                                          
 Key talent competitor                                                                                                     
 High-growth, with a minimum of 50% of Alphabet’s revenue growth and/or headcount growth over the previous two-year period |
|:--|:--------------------------------------------------------------------------------------------------------------------------|
| • | $25 billion or more in annual revenue                                                                                     |
| • | $100 billion or more in market capitalization                                                                             |

Considering these criteria, in October 2023, the Compensation Committee selected the following peer companies for 2024 (which were the same peer companies the Compensation Committee used for 2023):

| Amazon.com,         
 Inc.                | Intel Corporation                           | Netflix,                
 Inc.                    |
| Apple Inc.          | International Business Machines Corporation | Oracle Corporation      |
| Cisco Systems, Inc. | Meta Platforms, Inc.                        | Salesforce, Inc.        |
| Comcast Corporation | Microsoft Corporation                       | The Walt Disney Company |

When appropriate, we supplement publicly available peer group data with compensation data for comparable opportunities at other S&P 500 companies and startup organizations. Process for Determining Compensation We regularly review our compensation levels against our peer group and comparable opportunities. We also assess executives based on their individual performance and overall company performance. Management uses this information to develop compensation recommendations for our named executive officers. The Compensation Committee, comprised entirely of independent directors, then reviews these recommendations, considers any relevant guidance from their independent compensation consultants, and makes the final decision on compensation for our named executive officers. Compensation Consultants The Compensation Committee directly engaged both Compensia Inc. and Semler Brossy as independent compensation consultants in 2024. The consulting firms provide input, analysis, and guidance on Alphabet and Google’s executive compensation, peer groups, compensation design, equity usage and allocation, risk assessment, and human capital management. Both firms report directly to the Compensation Committee rather than to management, and