Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 289

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1A
Chunk 289
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 comprised of $324,998 in
restricted stock unit compensation expense, and $540,309 of stock-based compensation expense for employee options.

Stock-based
Compensation Expense

The
impact on our results of operations of recording stock-based compensation expense for the years ended December 31, 2024 and 2023 was
as follows:

 Schedule of Stock-based Compensation Expense

    2024  
    2023 

    Years Ended 

    December 31, 

    2024  
    2023 
  
    General and administrative 
    $(32,580) 
    $161,593 
  
    Sales and marketing 
     406,344  
     359,253 
  
    Engineering, research, and development 
     166,545  
     170,828 
  
    Total 
    $540,309  
    $691,674 

In 2023, two executives left the company, followed by another in January 2024. Their stock options represented 73%
of the company’s stock-based expenses for 2023. Due to the forfeiture of unvested amortized expenses in 2024, the company recorded
a $32,580 gain in G&A stock-based amortized expense for the year.

As
of December 31, 2024, there was approximately $1,159,772 of unearned stock-based compensation that will be expensed from 2024 through
2028. If there are any modifications or cancellations of the underlying unvested awards, we may be required to accelerate, increase or
cancel all or a portion of the remaining unearned stock-based compensation expense. Future unearned stock-based compensation will increase
to the extent we grant additional equity awards.

Stock
Option Valuation Assumptions

We
calculated the fair value of each stock option award on the date of grant using the Black-Scholes option pricing model. The ranges of
assumptions were used for the years ended December 31, 2024 and 2023:

 Schedule
of Stock Options Valuation Assumptions

    Years Ended 

    December 31, 

    2024  
    2023 
  
    Risk-free interest rate 
    0.39% to 0.47% 
    0.34% to 0.44% 
  
    Expected life (years) 
     6.62