Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 83

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 83
---
a-8”) for inclusion in the proxy statement for

the annual meeting of shareholders to be held April 28, 2026, must be received by Associated at its executive offices no later

than November 17, 2025. This notice of the annual meeting date also serves as the notice by Associated under the advance-

notice Bylaw described below. A shareholder that intends to present business other than pursuant to Rule 14a-8 at the next

annual meeting, scheduled to be held on April 28, 2026, must comply with the requirements set forth in Associated’s Amended

and Restated Bylaws. To bring business before an annual meeting, Associated’s Amended and Restated Bylaws require, among

other things, that the shareholder submit written notice thereof to Associated’s executive offices not less than 75 days nor more

than 90 days prior to April 29, 2026. Therefore, Associated must receive notice of a shareholder proposal submitted other than

pursuant to Rule 14a-8 no sooner than January 29, 2026, and no later than February 13, 2026. If notice is received before

January 29, 2026, or after February 13, 2026, it will be considered untimely, and Associated will not be required to present such

proposal at the 2026 annual meeting of shareholders.

In addition to satisfying the foregoing requirements under our Amended and Restated Bylaws, to comply with the universal

proxy rules for the 2026 annual meeting of shareholders, shareholders who intend to solicit proxies in support of director

nominees other than Associated’s nominees must provide notice that complies with Rule 14a-19 under the Exchange Act by

February 28, 2026.

By Order of the Board of Directors,

Randall J. Erickson

Executive Vice President,

General Counsel &

Corporate Secretary

Green Bay, Wisconsin

March 17, 2025

A-i

APPENDIX A: ASSOCIATED BANC-CORP 2025 EQUITY INCENTIVE PLAN

Associated Banc-Corp

2025 Equity Incentive Plan

A-ii

Table of Contents

|            |       |                                                                                                                                                | Page |
| Section 1. |       | Establishment, Purpose and Duration...................................................................................                         | A-1  |
|            | 1.1.  | Effective Date and Purpose........................................................................................................             | A-1