Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 74

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 74
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 employment on such date.

| SALLYBEAUTY HOLDINGS, INC. | 79 | 2025 Proxy Statement |

(b) The FY24-26 Y1AOIM PSUs and FY24-26 Y2AOIM PSUs are included in this table based on actual performance of 74.1% and 97.6%, respectively, and will vest on November 15, 2026 subject to continued employment on such date. (c) The FY23-25 rTSR PSUs, FY23-25 Y1AOIM PSUs , FY23-25 Y2AOIM PSUs, and FY23-25 Y3AOIM PSUs are included in this table based on actual performance of 77.9%, 82.9%, 74.1%, and 97.6%, respectively, which will vest on November 15, 2025, subject to continued employment on such date. (2) The potential payout dates for the unearned PSUs are as follows (shown at target). See “ Compensation Discussion and Analysis – FY25 Executive Compensation Program – Long-Term Incentives ” of this Proxy Statement for more details. The FY25-27 Y2AOIM PSUs, FY25-27 Y3AOIM PSUs, and FY24-26 Y3AOIM PSUs are not included in this table because the performance goals for such awards have not been established and, as a result, are not considered granted for accounting and disclosure purposes until the respective performance goals are established.

|                    | Grant    | Performance | Potential Payout Date |     |          |     |         |
| Name               | Date     | Period      |              11/15/26 |     | 11/15/27 |     |   Total |
| Denise A. Paulonis |          |             |                       |     |          |     |         |
| FY25-27 rTSR PSUs  | 11/06/24 | FY25-27     |                       |     |   83,208 |     |  83,208 |
| FY24-26 rTSR PSUs  | 11/01/23 | FY24-26     |               117,786 |     |          |     | 117,786 |
| Marlo M. Cormier   |          |             |                       |     |          |     |         |
| FY25-27 rTSR PSUs  | 11/