Company: KARO
Filing Date: 2025-06-09
Form Type: 20-F
Source: 0001213900-25-052372
Chunk: 77

Company: Karooooo Ltd.
Filing Date: 2025-06-09
Form: 20-F
Item: Item 4
Chunk 77
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 Kenings Car Van
and Truck Hire, Lancet, MAN South Africa, Pick n Pay, SA Taxi Mobalyz, Spartan, Swissport, The Courier Guy, The Woodford Group.

Africa: AIDS Healthcare Foundation, BCI, British American Tobacco,
ENHL-Bonatti, Gemfields Group, Handling, Mantrac, NCBA Kenya, Ryce Leasing, Stanbic Bank, Transportes Carlos Mesquita.

Europe: Eurocash, Grupo Visabeira, Jeronimo Martins, Petit Forestier,
Telefurgo, Zabka.

Asia-Pacific and Middle East: AL Marwan,
Asia Brewery, Coca-Cola, DHL, Diag, Dizon Farms, GetGo, KINTO, Ley Choon, Lootah, Lumens, Toyota Mobility Solutions.

Sales and Marketing

Our strategy to generate scale
in a region is to target subscriber volume with consumers, sole proprietors and small businesses as we build our distribution and customer
care capabilities. We then target the medium-sized businesses and large enterprises. In all regions, we sell subscriptions through our
direct sales force.

Sales

We sell subscriptions to our
SaaS fleet management platform through our direct sales organization. Maintaining direct control of our sales force allows us to efficiently
target individual consumers and sole proprietors, small to medium-sized businesses with local fleets, and large enterprise fleets.

The focus of our sales efforts
is to drive a high volume of transactions through a standardized and highly repeatable methodology. We focus on the core challenges that
fleet operators face in managing their fleet. We are able to provide prospective customers with an anticipated return on investment (ROI)
calculation that enables us to tangibly demonstrate the benefits of our solutions and how they address the challenges that they face.
We highlight the insights that fleet operators gain from our reports and real-time alerts and how they can use those insights to improve
productivity, increase operating profitability and solve key business problems. We believe we effectively sell our solutions to large
customers because our platform is competitively priced, easy to use, stable and delivers the required actionable insights. We are also
able to rapidly deploy our devices into a large fleet, making switching quick and easy. Additionally, the ease of use of our platform
allows us to integrate our solutions with relative simplicity.

We have dedicated sales and marketing teams in each region
using the following sales channels, depending on our customers’ needs and fleet sizes:

Inside sales and web sales.
Our primary sales channel to both consumers and commercial prospective