Company: KNRX
Filing Date: 2025-01-15
Form Type: F-1/A
Source: 0001493152-25-002249
Chunk: 26

Company: KNOREX LTD.
Filing Date: 2025-01-15
Form: F-1/A
Chunk 26
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 inventory is also limited for some publishers, such as special sites or new technologies, and publishers may request higher prices, fixed price arrangements or guarantees that we cannot provide as effectively as our competitors, or that would reduce the profitability of that business. In addition, publishers sometimes place significant restrictions on the sale of their advertising inventory, such as strict security requirements, limitations on data sharing, prohibitions on advertisements from specific advertisers or specific industries, and restrictions on the use of specified creative content or format. Finally, with the proliferation of header bidding, which is the process by which multiple advertisers participate simultaneously in a digital auction to win advertising space on a website, publishers’ inventory is available for purchase through multiple exchanges simultaneously. Marketers, in turn, are free to direct their spend to us or one or more of our competitors, and increasingly are seeking price concessions, or other consideration to direct more spend towards us.

If a marketer or group of marketers representing a significant portion of the demand on our products, decides to materially reduce use of our solutions, it could cause an immediate and significant decline in our revenue and profitability and harm to our business. It could be difficult for us to replace the losses from any marketers whose relationships with us diminish or terminate in short time. Additionally, if we overestimate future usage, we may incur additional expenses in adding infrastructure without a commensurate increase in revenue, which would harm our profitability and other operating results.

Our historical growth may not be indicative of our future growth, and we may fail to properly manage future growth.

Our business has experienced strong growth in recent years. We generated revenue of US$8.7 million and US$6.3 million for the year ended December 31, 2023 and 2022, respectively, reflecting year-over-year growth of 38.1%. Despite the aforementioned rapid revenue growth, we may not be successful in executing our growth strategy, and even if we achieve our strategic plan, we may not be able to sustain profitability. In future periods, our revenue could decline or grow more slowly than we expect. We may also incur significant losses in the future for several reasons, including the materialization of the following risks and the other risks described in this prospectus. Additionally, we may encounter unforeseen difficulties, complications, delays and other unknown factors, such as:

| ● | we                                                                                        
 may be unsuccessful in predicting and capturing industry trends and consumer preferences; |

| ● | we                                                                
 may be unable to introduce new services that appeal to customers; |

| ● | we