Company: ASAN
Filing Date: 2025-03-18
Form Type: S-3ASR
Source: 0001477720-25-000047
Chunk: 6

Company: Asana, Inc.
Filing Date: 2025-03-18
Form: S-3ASR
Chunk 6
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 workflows like product launches, employee onboarding, resource planning, tracking company-wide strategic initiatives and more.

Our secure and scalable platform with AI-powered features adds structure to unstructured work, creating clarity, accountability, and impact for everyone within an organization—executives, department heads, team leads, and individuals. In Asana, everyone understands who is doing what, by when, how and why.

Underpinning our platform is the Asana Work Graph®, our proprietary data model. The Asana Work Graph provides a structured map of how all work gets done inside an organization. It is built for scale and captures the relationship between the work that teams undertake, the information about that work, the people doing the work, and the outcomes of that work.

Asana is a multi-product company and we employ a hybrid go-to-market approach, combining a product-led model, direct sales and channel partners. We are focused on landing teams worldwide and expanding across use cases, both within and between organizations, to ensure the success of our customers.

#### Selected Risks Affecting Our Business
Investing in our securities involves a high degree of risk. Before deciding whether to invest in our securities, you should consider carefully the risks and uncertainties described under the heading “Risk Factors” contained in the applicable prospectus supplement and any related free writing prospectus, and discussed under the sections titled “Risk Factors,” “Summary of Risks Affecting Our Business,” or similar title contained in our most recent Annual Report on Form 10-K, as may be updated by our subsequent Quarterly Reports on Form 10-Q and other filings we make with the SEC, which are incorporated by reference into this prospectus in their entirety, together with other information in this prospectus, the documents incorporated by reference and any free writing prospectus that we may authorize for use in connection with a specific offering.

#### Corporate Information
We were incorporated in December 2008 as Smiley Abstractions, Inc., a Delaware corporation. In July 2009, we changed our name to Asana, Inc. Our principal executive offices are located at 633 Folsom Street, Suite 100, San Francisco, CA 94107, and our telephone number is (415) 525-3888. Our website address is www.asana.com. Information contained on, or that can be accessed through, our website is not incorporated by reference into this prospectus.

The Asana design logo, “Asana,” “Work Graph,” and our other registered or common law trademarks, service marks