Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 22

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 22
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 Common Stock with a value equal to five times the value of the annual cash retainer payable to a director. For purposes of the guidelines, shares held by an executive officer or director include shares held directly, held in the Executives’ and Directors’ Deferred Compensation Plans, unvested time-based restricted stock units, vested shares held in the 401(k) plan and/or the Employee Stock Purchase Plan, shares owned outright and shares owned indirectly (e.g., in trust or by an immediate family member living in the same household). Stock options, unvested performance restricted stock units, preferred shares and pledged shares are excluded; and • A requirement for executive officers to reach these ownership goals within five years from the date on which they first were appointed an executive (or by April 18, 2027, for individuals serving as an executive officer on April 18, 2022), and for directors to attain such stock ownership goal no later than five years from the date on which they first were appointed to the Board. All Associated directors and NEOs are within the expected guidelines of the stock ownership requirements.

| INSIDER TRADING POLICY |

Associated has adopted an Insider Trading Policy that is reasonably designed to promote compliance with insider trading laws, rules and regulations, and the NYSE listing standards. The Insider Trading Policy contains guidelines with respect to transactions in the securities of Associated and the handling of confidential information about Associated and the companies with which Associated does business. It applies to purchase, sale, and/or other dispositions of our securities by directors, officers and employees, and by Associated itself. Under the Insider Trading Policy, directors, executive officers, and other key policy-making officers are prohibited from engaging in hedging transactions with respect to Associated Common Stock and from pledging Associated Common Stock as collateral for loans. All of the NEOs are in compliance with this policy. Where applicable, shares pledged as collateral will not be counted for purposes of compliance with the stock ownership guidelines. A copy of our Insider Trading Policy is filed as Exhibit 19 to our Annual Report on Form 10-K for the year ended December 31, 2024.

| SECURITY OWNERSHIP OF DIRECTORS AND MANAGEMENT |

Listed below is information as of February 14, 2025 concerning beneficial ownership of Common Stock, depositary shares and RSUs by each director, each NEO, and by directors and executive officers as a group. The information is based in part on information received from the respective persons and in part from the records of Associated. The RSUs and deposit