Company: BLNE
Filing Date: 2025-02-05
Form Type: DEF 14A
Source: 0001493152-25-005006
Chunk: 44

Company: Beeline Holdings, Inc.
Filing Date: 2025-02-05
Form: DEF 14A
Chunk 44
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 with 
 an estimated market size of $24 million.                                                  |

| ○ | Beeline’s                                                                                     
 national mortgage origination platform, including business-to-business revenue opportunities, 
 offers a market potential exceeding $1 billion.                                               |

| 2. | Required 
 Capital: |

| ○ | Craft’s                                                                                  
 growth plan required immediate capital investment in new machinery, working capital, and 
 marketing, with a substantial delay in revenue growth in prior periods.                  |

| ○ | Beeline’s                                                                                  
 model, on the other hand, had largely deployed its capital into a technology platform with 
 revenues scaling concurrently.                                                             |

| 3. | Anticipated       
 Future Valuation: |

| ○ | The                                                                                       
 Board believed that Beeline’s fintech growth strategy had the potential to be valued at   
 a significantly higher multiple in the market compared to the organic buildout of Craft’s 
 single manufacturing plant in Oregon.                                                     |

Strategic Objectives of the Beeline Transaction:

The integration of Beeline and Eastside is designed to leverage the strengths of both companies, creating a more robust and diversified business. Below are the key aspects of the integration:

1. Strategic Focus:

| ● | The                                                                                       
 Merger positions Eastside as an emerging leader in the digital mortgage origination space 
 while continuing to grow its legacy spirits business. This shift diversifies the Company  
 away from relatively lower-growth, profit-constrained operations.                         |

| ● | Beeline’s                                                                                      
 AI-driven customer service and sales tools are expected to lower costs for direct-to-consumer  
 platforms. While these tools are in early development, they are a critical factor in enabling  
 Eastside to pivot from a manufacturing-heavy model (digital can printing) to a fintech-focused 
 business.                                                                                      |

| ● | If                                                                                        
 successful, the new model is expected to achieve higher valuations and faster growth with 
 less dilution than the previous business strategy.                                        |

2. Leadership and Management:

| ● | Christopher                                                                                   
 Moe, Beeline’s Chief Financial Officer, has been appointed Chief Financial Officer            
 of Eastside. His addition, along with Beeline’s senior leadership and technological           
 development platform, fills critical gaps in Eastside’s current structure. In addition,       
 if Proposal 1 is approved by the shareholders, Nicholas Liuzza, Beeline’s Chief Executive     
 Officer will be appointed as Chief Executive Officer of the Company, adding to our management 
 team and demonstrating our new focus on the Beeline business.