Company: MYSEW
Filing Date: 2025-11-13
Form Type: 10-Q
Source: 0001213900-25-110045
Chunk: 132

Company: Myseum, Inc.
Filing Date: 2025-11-13
Form: 10-Q
Item: Part I, Item 8
Chunk 132
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 1,087,655  
     726,119 
  
    Research and development 
     -   
     363,472  
     11,000  
     823,448 
  
    General and administrative expenses 
     229,602  
     156,998  
     662,767  
     636,067 
  
    Total 
    $1,280,929  
    $1,238,246  
    $4,348,364  
    $4,169,050 

Compensation and related expenses

Compensation and related expenses include salaries,
stock-based compensation, health insurance and other benefits.

During the three months ended September 30, 2025
and 2024, compensation and related expenses amounted to $775,965 and $461,422, respectively, an increase of $314,543, or 68.2%. The increase
was attributable to an increase in stock-based compensation of $194,266 due to the issuance of new stock options, increase in health insurance
of $21,531, and an overall increase in compensation and other related expenses of $98,746.

During the nine months ended September 30, 2025 and 2024, compensation and related expenses amounted to $2,422,352 and $1,881,682, respectively,
an increase of $540,670, or 28.7%. The increase was attributable to an increase in stock-based compensation of $496,395 due to the issuance
of new stock options, and an overall increase in compensation and other related expenses of $44,275.

Marketing and advertising expenses

During the three months ended September 30, 2025
and 2024, marketing and advertising expenses amounted to $54,087 and $34,134, respectively, an increase of $19,953, or 58.4%. During the
nine months ended September 30, 2025 and 2024, marketing and advertising expenses amounted to $164,590 and $101,734, respectively, an
increase of $62,856, or 61.8%. The increase was primarily due to an increase in promotions, branding and digital marketing strategies
and social media ads.

Professional and consulting expenses

During the three months ended September 30, 2025
and 2024, we reported professional and consulting expenses of $221,275 and $222,220, respectively, a