Company: BLNE
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004793
Chunk: 6

Company: Beeline Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 6
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 same period.

6

Beeline’s marketing strategy plays a pivotal
role in propelling its growth, focusing on key areas to drive customer acquisition, optimize return on investment, and enhance customer
satisfaction. Through targeted campaigns, Beeline attracts new customers and explores untapped product and audience segments. The marketing
team’s deep analysis of customer value, along with return on ad spend, supports strategic planning and resource allocation. Predictive
models that Beeline deploys further estimate customer lifetime value, enabling the Beeline team to tailor campaigns to maximize long-term
profitability.

Sophisticated measurement, reporting, and attribution
methods provide the foundation for assessing campaign performance, ensuring that every marketing dollar spent is contributing toward Beeline’s
goals. Beeline often experiments with new traffic sources and campaign types, which positions it well to keep Beeline’s marketing
strategy agile and competitive. Through clear and compelling communication of Beeline’s unique value propositions, the marketing
team strengthens customer relationships. Simultaneously, its ongoing focus on improvements to the customer experience make Beeline’s
offerings more accessible and user-friendly, adding value at every stage of the customer journey. The Beeline marketing team operates
within four primary pillars: Acquisition, Marketing Data, Marketing Communications, and Product - each contributing uniquely to its overall
growth strategy. An overview of these pillars is included below.

    ●
    Acquisition: As Beeline’s 2024 lead generation reflects, it relies heavily on Google and one other online source for leads. To further its growth, Beeline may need to reduce this dependency and seek other material lead sources. Acquisition efforts are focused on managing advertising budgets efficiently, allocating resources strategically, and meticulously tracking return on ad spending. This approach is designed to maximize returns across various campaigns, ensuring that investments in new customers yield measurable outcomes.

    ●
    Marketing data: Marketing data is the heart of Beeline’s decision-making process. Regular performance reviews provide insights into advertising effectiveness, while advanced reporting and analytic tools generate actionable insights that guide the team’s strategies. By applying sophisticated attribution models, Beeline fosters accurate tracking and analysis of the customer journey, which helps optimize budget allocation. Predictive forecasting models assist Beeline in anticipating long-term customer value, allowing it to invest more effectively. Additionally, Beeline gathers competitive intelligence to stay informed about industry trends, positioning it strategically in a dynamic market.

    ●
    Marketing communications: Beeline deploys automated, periodic emails, sometimes referred to as “drip” campaigns, to nurture potential