Company: INVUP
Filing Date: 2025-03-28
Form Type: 10-K
Source: 0001641172-25-001193
Chunk: 1070

Company: Investview, Inc.
Filing Date: 2025-03-28
Form: 10-K
Item: Item 1
Chunk 1070
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low-cost, commission free approach. As we also make continued investment in product development, regulatory readiness, and user experience,
we further believe that this business can yield a competitive, scalable fintech offering that delivers transparency, value, and accessibility
to clients worldwide.

Manufacture
and Development of Health, Beauty and Wellness Products

In
October 2024, we entered the over-the-counter health, beauty, and wellness market when our subsidiary, myLife Wellness Company
(“myLife Wellness”), acquired the business of Renu Laboratories, Inc. (“Renu Labs”), a contract developer
and manufacturer, producing both proprietary and non-proprietary health, beauty, and wellness products for third-party clients. It
is our expectation that myLife Wellness will serve as our marketing and e-commerce platform for the products developed and
manufactured by Renu Labs, with a focus on aesthetics, health, nutrition, and cognitive wellness. These products are expected to be
distributed through both retail and wholesale channels. In addition to operating as a standalone platform, myLife Wellness will also
collaborate with our affiliated business platform, iGenius, to promote and offer myLife products to its global membership base and
its customers. Over the next 12 months, we plan to expand the myLife Wellness product line, enhancing our position in the health and
wellness industry and supporting our broader strategy for global growth.

Sales
and Marketing

Our
iGenius unit markets its tools, content and products through a network of independent “distributors” located both within
the United States and internationally, to customers through a direct sales model. Approximately 90% of our independent distributors are
members who elect to participate in our distribution program. Approximately 9% of our members are currently also distributors. We have
adopted various policies and procedures to which our members and independent distributors are expected to adhere, and for which we provide
regular compliance training programs and conduct active compliance monitoring. We seek to motivate our independent distributors by offering
high quality tools, products and content and providing product support and financial incentives. iGenius members are eligible to receive
bonuses on sales of new memberships and on upgrades in membership sold to their personally enrolled members. Bonuses for enrollments
and upgraded enrollments vary depending on the level of membership that a member is enrolled in. In addition, our distributors are eligible
for additional bonuses each time their personally enrolled members renew their memberships. We believe that the opportunity for our independent
distributors to earn