Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 242

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 242
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 no operations in China, it is and will continue to be part of AGBA Legacy Group’s
strategy to market and sell its products and services to Chinese customers located in mainland China from its Hong Kong based operating
subsidiaries through partnerships or customer referrals.

AGBA Legacy Group identified four strategic enablers, including (1) partnership
development; (2) establishing a lead management platform; (3) establishing a service center for GBA customers; and (4) digital
marketing. Multiple collaboration models have been designed, with potential partners identified for implementation. AGBA Legacy Group
intends for these initiatives to drive business growth through customer acquisition and cross-selling combined with increased use
of data analytics.

Strategic Enablers to Capture GBA Opportunities

China B2B Partnership for Customer Acquisition

AGBA Legacy Group intends to upsell selected customers simple insurance
products through the Legacy Group’s local insurance brokerage channel, by using free insurance protection products to attract customers,
and then conducting customer behavior analysis and product matching. Based on the analysis of social media interaction and digital marketing,
the Legacy Group markets its international and partnership offerings to customers who demonstrate interest and refers them to OPH’s
financial advisors in Hong Kong for cross-selling of other financial products and investment portfolio recommendations. AGBA
Legacy Group intends to periodically review its referral mechanisms to ensure continued effectiveness.

AGBA Legacy Group is currently in active discussions to establish a
strategic partnership with the Potential Partner in China to provide offshore insurance solutions to the Potential Partner’s over
20 million nation-wide customers. The Potential Partner serves both individual affluent and high-net-worth customers as
well as institutions. The management of AGBA Legacy Group believes a strategic partnership with the Potential Partner has the potential
to increase AGBA Legacy Group’s AUM and competitiveness by expanding the types of local and overseas investment vehicles available
to it and to further penetrate its existing customer database.

Service Centre for Customer and Partner Servicing

Leveraging the Legacy Group’s existing China local insurance
brokerage licenses, sales teams and infrastructure, AGBA Legacy Group intends to build a business platform to acquire mainland China customers
through referral and establish new partnerships.

AGBA Legacy Group intends to transform the Legacy Group’s existing
shared service center to (i) provide post-sales services to mainland China customers who have purchased Hong Kong insurance
products; and (ii) institutionalize its capabilities to form B2B partnerships in mainland China. AGBA Legacy Group intends to build
a lead