Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 64

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 64
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 value of awards with the grant date fair value for performance-based RSUs calculated at the target level. For further discussion and details regarding the accounting treatment and underlying assumptions relative to stock-based compensation, see Note 10, “Stock-Based Compensation,” of the Notes to Consolidated Financial Statements included in Part II, Item 8, “Financial Statements and Supplementary Data,” of our 2024 Form 10-K. The grant date fair value of the 2024 performance-based RSU awards at the maximum level is approximately $3,009,368, $680,622, $606,353, $539,986, and $538,281 for Mr. Harmening, Mr. Meyer, Mr. Utz, Mr. Erickson and Mr. Stein, respectively. (2) Amounts reported in this column reflect incentive awards provided under the “Short-Term Incentive” described in the “Short-Term Incentive Compensation” section beginning on page 43. (3) Reflects the change in present value of the Retirement Account Plan (“RAP”). Further details regarding the RAP can be found in the “Retirement Plans” section beginning on pag e 49 and in the Pension Benefits in 2024 table on pa ge 55 . (4) Amounts in All Other Compensation for 2024 include the following: (see table immediately below) • Employer match on each participating NEO’s 2024 contributions to the 401(k) Plan; • 2024 employer contributions to the SERP. Additional details regarding the SERP can be found in the “Retirement Plans” section beginning on page 49 and in the Non-qualified Deferred Compensation in 2024 table on page 55; • Employer payment of financial planning services; • Employer payment of social and similar club dues for Mr. Utz, Mr. Erickson and Mr. Stein and a corporate club membership for which Mr. Erickson is the named member; • Employer payment of executive physicals for Mr. Harmening, Mr. Meyer, Mr. Utz and Mr. Erickson; • Employer payment of wellness rewards; • Employer match on each participating NEO’s 2024 contributions to the Employee Stock Purchase Plan; • Corporate gifts.

| Name                | 401(k)Match | SERPContribution | FinancialPlanningServices | Social andSimilar ClubDues | ExecutivePhysicals | WellnessRewards | ESPP StockMatch | CorporateGifts |
| Andrew J. Harmening |     $17,250 |          $30