Company: LTRYW
Filing Date: 2025-05-07
Form Type: S-1/A
Source: 0001641172-25-009053
Chunk: 147

Company: Lottery.com Inc.
Filing Date: 2025-05-07
Form: S-1/A
Chunk 147
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 notwithstanding that the revenues for our services relating to DonateTo.Win are currently immaterial, we view our sweepstakes operations as a scalable source of revenue, as well as a mechanism to increase our brand reputation and recognition by visitors to DonateTo.Win, as it will include a link to our mobile app and website, which may result in the acquisition and monetization of new users to the B2C Platform.

Sports.com

The Sports.com brand is being positioned as a disrupter in the live sports and content markets. Growth of the brand and product will primarily be achieved utilizing a “buy and build” strategy that has been selected by our board and agreed to by outside investors. The strategy is driven by acquiring or partnering with organizations that excel in our key focus areas. Those areas include a focus on social engagement; attracting a younger demographic by creating short-form content; creating partnerships that allow us to provide free or inexpensive access to live streaming events; providing 24/7 sports news and highlights without political bias or influence; pursing team and facility ownership or sponsorship opportunities; subscription-based services; and technology designed to offer the fan immersive and personalized experiences.

Competitive Strengths

We believe our definitional brand names, early entry in the growing iLottery industry; strength of our distribution ecosystem; cross-over opportunities between our brands; and existing relationships in the football/soccer, motorsports, and boxing industries collectively contribute to our success as a leading provider of products and services for the domestic and international gaming and sports industries and strengthens our differentiation from our competitors.

Definitional Brand Names

We believe that the simplicity and definitional nature of our “Lottery.com” and “Sports.com” domains and brand names provide us with memorable, distinctive and easily identifiable brands by our users.

Strong Distribution Ecosystem

In addition to the organic growth of users of our B2C Platform and purchasers of lottery games from third-party commercial partners on our B2B API, we believe we have opportunities to increase our distribution ecosystem and create non-organic growth through existing and new affiliate marketing partners, which direct users to our B2C Platform in consideration of a percentage of the gross profits derived from users acquired as a direct result of such affiliates’ marketing efforts over a contractually determined period. We do not pay additional fees to such affiliates.

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We have entered into affiliate marketing agreements with prominent media organizations and digital publishers, pursuant to which each organization and publisher monetizes its existing customer base and technology by marketing our business in consideration of payment of a percentage of gross profits