Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 127

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 127
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Government
Regulation

The
growth and development of the mobile messaging market and the market for electronic storage of personal information has resulted in a
variety of stringent consumer protection laws, many of which impose significant burdens on companies that store personal information.
Depending on the products and services that they offer, mobile data service providers may be subject to regulations and laws applicable
to providers of mobile, Internet and VOIP services, including domestic and international laws and regulations relating to user privacy
and data protection, defamation, pricing, advertising, taxation, gambling, sweepstakes, promotions, billing, real estate, consumer protection,
accessibility, content regulation, quality of services, telecommunications, mobile, television and intellectual property ownership and
infringement. We expect that the regulation of our industry generally will continue to increase and that we will be required to devote
increasing amounts of legal and other resources to address this regulation. In addition, the application of existing domestic and international
laws and regulations relating to issues such as user privacy and data protection, marketing, advertising, consumer protection and mobile
disclosures in many instances is unclear or unsettled.

In
addition to its regulation of wireless telecommunications providers generally, the U.S. Federal Communications Commission, or FCC, has
examined, or is currently examining, how and when consumers enroll in mobile services, what types of disclosures consumers receive, what
services consumers are purchasing and how much consumers are charged. In addition, the Federal Trade Commission, or FTC, has been asked
to regulate how mobile marketers can use consumers’ personal information. Consumer advocates claim that many consumers do not know
when their information is being collected from cell phones and how such information is retained, used and shared with other companies.
Consumer groups have asked the FTC to identify practices that may compromise privacy and consumer welfare; examine opt-in procedures
to ensure consumers are aware of what data is at issue and how it will be used; investigate marketing tactics that target children; and
create policies to halt abusive practices. The FTC has expressed interest, in particular, in the mobile environment and services that
collect sensitive data, such as location-based information.

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The
principal laws and regulations that pertain to us and our customers in connection with their utilization of our platform, include:

    ●
    
    Deceptive
    Trade Practice Law in the U.S. The FTC and state attorneys general are given broad powers by legislatures to curb unfair and
    deceptive trade practices. These laws and regulations apply to mobile