Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 892

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 7A
Chunk 892
---
,090,492 

    Effect of foreign currency translation on cash flow 
     216,106  
     (17,113)

    Net change in cash and restricted cash 
     979,588  
     (10,345)
  
    Cash and restricted cash at beginning of
    period 
     416,395  
     426,740 
  
    Cash and restricted cash at end of
    period 
    $1,395,983  
    $416,395 
  
    Supplemental disclosures: 

    Cash paid during period for: 

    Interest 
    $—  
    $— 
  
    Non-cash investing and financing activities: 

    Non-cash investing and financing activities: 

    Debt Discount on Related Party Debt 
    $1,374,870  
    $493,024 
  
    Debt Discount on Notes Payable 
    $—  
     35,507 
  
    Shares Issued for settlement of debt - related party 
    $—  
    $442,660 
  
    Interest Issued as Stocks Payable 
    $937,113  
    $889,085 
  
    RSU’s issued upon termination 
    $—  
    $545 

See
accompanying notes to consolidated financial statements.

-25-

Mobivity
Holdings Corp.

Notes
to Consolidated Financial Statements

1.
Nature of Operations

Mobivity
Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms over
which brands and enterprises can conduct national and localized, data-driven marketing campaigns.

Mobivity’s
Recurrency platform enables multi-unit retailers to leverage the power of their own data to yield maximum customer spend, frequency and
loyalty while achieving the highest Return on Marketing Spend (ROMS) possible. Mobivity’s customers use Recurrency to:

    ●
    Transform
    messy point-of-sale (POS) data collected from thousands of points of sale into usable intelligence.

    ●
    Measure,
    predict, and boost guest frequency and spend by channel.

    ●
    Deploy
    and manage one-time use offer codes and attribute sales accurately across every channel, promotion and media program.

    ●
    Deliver
    1:1 promotions and offers with customized Mobile Messaging, Personalized Receipt Promotions and Integrated Loyalty programs.

Mobivity’s
Recurrency, delivered as a S