Company: CELH
Filing Date: 2025-05-21
Form Type: DEFA14A
Source: 0001193125-25-123573
Chunk: 1

Company: Celsius Holdings, Inc.
Filing Date: 2025-05-21
Form: DEFA14A
Chunk 1
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 2025 Plan. As provided in the Proxy Statement, if approved by our stockholders, the number of shares of common stock that may be awarded under the 2025 Plan is limited to 6,000,000. Because the 2015 Plan has expired, we are generally unable to grant any new equity awards unless and until the 2025 Plan is approved by stockholders at the Annual Meeting. If the 2025 Plan is not approved, then we will not be able to grant any compensation to our directors, executives or other employees in the form of equity, resulting in increased cash compensation payments, which would ultimately decrease our directors’, executives’ and other employees’ long-term alignment with investors and reduce cash available for operations. We believe that the pool of 6,000,000 shares under the 2025 Plan will allow us to continue to attract, retain and motivate the talent required to execute our strategy. Finally, our Company has a strong history of prudent share usage, as evidenced by our 0.26% average burn rate. The current share request is estimated to last the Company (given various stock price and issuance assumptions) four to five years, after which the Company expects to seek stockholder approval of a prudent number of additional shares. THE BOARD REASSERTS ITS RECOMMENDATION THAT STOCKHOLDERS VOTE “FOR” APPROVAL OF THE CELSIUS HOLDINGS, INC. 2025 OMNIBUS INCENTIVE COMPENSATION PLAN. If you have already voted by proxy, then you may change or revoke your proxy at any time before the Annual Meeting. You may change or revoke your proxy in any one of the following ways:

| • |     | signing a new proxy card and submitting it as instructed in the Proxy Statement; |

| • |     | if your shares are held in street name, re-voting by Internet or by                                          
 telephone as instructed in the Proxy Statement– only your latest Internet or telephone vote will be counted; |

| • |     | if your shares are registered in your name, notifying the Company’s Corporate Secretary in writing before 
 the Annual Meeting that you have revoked your proxy; or                                                   |

| • |     | voting virtually at the Annual Meeting. |

Except with respect to the clarifying information provided herein, this Supplement does not revise, update or supplement any other information set forth in the Proxy Statement. This Supplement should be read together with the Proxy Statement.