Company: GOOGL
Filing Date: 2025-10-30
Form Type: 10-Q
Source: 0001652044-25-000091
Chunk: 70

Company: Alphabet Inc.
Filing Date: 2025-10-30
Form: 10-Q
Item: Part I, Item 1
Chunk 70
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10,656 12,870 28,707 34,452 Google Services total76,510 87,052 220,836 246,859 Google Cloud11,353 15,157 31,274 41,041 Other Bets388 344 1,248 1,167 Hedging gains (losses)17 (207)191 (60)Total revenues$88,268 $102,346 $253,549 $289,007 

Google Services

Google advertising revenues

Google Search & other

Google Search & other revenues increased $7.2 billion and $17.4 billion from the three and nine months ended September 30, 2024 to the three and nine months ended September 30, 2025. The overall growth was driven by interrelated factors including increases in search queries resulting from growth in user adoption and usage on mobile devices; growth in advertiser spending; and improvements we have made in ad formats and delivery.

40

YouTube ads

YouTube ads revenues increased $1.3 billion and $3.3 billion from the three and nine months ended September 30, 2024 to the three and nine months ended September 30, 2025. The growth was driven by our direct response advertising products followed by our brand advertising products, both of which benefited from increased spending by our advertisers.

Google Network

Google Network revenues decreased $194 million from the three months ended September 30, 2024 to the three months ended September 30, 2025, primarily due to a decrease in AdSense, partially offset by an increase in AdMob revenues.

Google Network revenues decreased $441 million from the nine months ended September 30, 2024 to the nine months ended September 30, 2025, primarily due to a decrease in AdSense and Google Ad Manager revenues. 

Monetization Metrics

The following table presents changes in monetization metrics for Google Search & other revenues (paid clicks and cost-per-click) and Google Network revenues (impressions and cost-per-impression), expressed as a percentage, from the three and nine months ended September 30, 2024 to the three and nine months ended September 30, 2025:

Three Months EndedNine Months EndedSeptember 30, 2025September 30, 2025Google Search & otherPaid clicks change7 %4 %Cost-per-click change7 %7 %Google NetworkImpressions change(