Company: BLNE
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001641172-25-004793
Chunk: 191

Company: Beeline Holdings, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1A
Chunk 191
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 also materially and adversely
affect our business.

We market our services through
advertising on search engines, social media platforms, and other online sources, and if we fail to drive traffic through our marketing
we may have to spend more to drive traffic and improve our search results, any of which could materially and adversely affect our business
operations.

Our success will depend on our
ability to attract potential consumers to our website and convert them into customers in a cost-effective manner. We depend, in large
part, on performance marketing leads (e.g., pay-per-click) that we purchase from search engine results, social media platforms, and other
online sources for traffic to our website. We expect to continue to devote significant resources to acquire customers, including advertising
to our third-party partners’ significant consumer networks, and offering discounts and incentives to consumers. To the extent that
our traditional approach to customer acquisitions is not successful in achieving the levels of transaction volume that we seek, we may
be required to devote additional financial resources and personnel to our sales, marketing, and advertising efforts and to increase discounts
to consumers, which would increase the cost base for our services.

Currently a substantial majority
of our advertising is spent with Google. If Google were to materially increase its prices, we may be unable to replace Google and sustain
materially increased costs. We face several challenges to our ability to maintain and increase the number of visitors directed to our
website. Our competitors may increase their online marketing efforts and outbid us for placement for search terms on various search engines,
resulting in their websites receiving a higher search result page ranking than us. Additionally, internet search engines could revise
their methodologies in a way that would adversely affect the prominence of our search results rankings. If internet search engines modify
their search algorithms in ways that are detrimental to us, or if our competitors’ marketing or promotional efforts are more successful
than ours, overall growth in our customer base could slow or our customer base could decline.

There can be no assurance that
any increased marketing and advertising spend to maintain and increase the number of visitors directed to our website will be effective.
Any reduction in the number or credit quality of prospective borrowers directed to our platform through internet search engines, Google,
and other search engines, social networking sites or any new strategies we employ could materially and adversely affect our business,
financial condition, results of operations, and prospects.

Regulatory changes may also require
search engines, social media platforms and other online sources to adjust their outreach techniques and algorithms,