Company: SBH
Filing Date: 2025-12-10
Form Type: DEFA14A
Source: 0001193125-25-313469
Chunk: 1

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEFA14A
Chunk 1
---
 Your Vote or Request Materials. Step 3: Follow the instructions on the screen to log in. Step 4: Make your selections as instructed on each screen for your delivery preferences. Step 5: Vote your shares. When you go online, you can also help the environment by consenting to receive electronic delivery of future materials. Obtaining a Copy of the Proxy Materials – If you want to receive a copy of the proxy materials, you must request one. There is no charge to you for requesting a copy. Please make your request as instructed on the reverse side on or before January 12, 2026 to facilitate timely delivery.

Stockholder Meeting Notice The Annual Meeting of Stockholders of Sally Beauty Holdings, Inc. will be held on Thursday, January 22, 2026 at 9:00 A.M. Central Time, virtually via the internet at meetnow.global/MYVLCJG. To access the virtual meeting, you must have the information that is printed in the shaded bar located on the reverse side of this form. Proposals to be voted on at the meeting are listed below along with the Board of Directors’ recommendations. The Board of Directors recommends a vote FOR all nominees listed in Proposal 1 and FOR Proposals 2 and 3: 1. Election of Directors

2. To approve an advisory (non-binding) resolution regarding the compensation of our named executive officers, including our compensation practices, and principles and their implementation, as disclosed in the accompanying Proxy Statement. 3. The ratification of the selection of KPMG LLP as our independent registered public accounting firm for our 2026 fiscal year. PLEASE NOTE – YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must go online or request a paper copy of the proxy materials to receive a proxy card. If you wish to attend the virtual meeting and vote, please refer to the information printed in the shaded bar located on the reverse side of this notice to access the meeting. Here’s how to order a copy of the proxy materials and select delivery preferences: Current and future delivery requests can be submitted using the options below. If you request an email copy, you will receive an email with a link to the current meeting materials. PLEASE NOTE: You must use the number in the shaded bar on the reverse side when requesting a copy of the proxy materials. — Internet – Go to www.envisionreports.com/SBH. Click Cast Your Vote or Request Materials. — P hone – Call us free of charge at 1-