Company: LSEB
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001199835-25-000233
Chunk: 14

Company: LSEB Creative Corp.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 1
Chunk 14
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 social media marketing for sales conversions. While this may prove successful
during the rise of the swimwear industry, it will not ensure long-term success or profitability. Although, such repetition has revealed
an untouched area in the market; a consumer base that values an air of sophistication and exclusivity.

Men’s

In
contrast to women’s, the total market share for men’s swimwear is comprised of few brands. Athletic brands and global fashion
houses are the leading suppliers of men’s swimwear, with few additional options falling in-between. Historically, male consumers
have valued few choices, ease of purchase, and brand recognition. However, during the last five years, we have seen this shift considerably.
It’s become evident that men have come to value the art of shopping, and particularly appreciate experiential shopping experiences.
This matured consumer mentality among men urges the industry to react by offering fresh designs and unparalleled customer experiences
and service.

13

Current
Alternatives

Note;
the following Competitive Analysis examines the Company’s decided primary competitors. Each company is considered a Primary Competitor
based on the following shared elements; Product Offering, Price Point, Target Market, and Quality

Amaio
Swim – Women’s Line

Analysis

Amaio
is a Los Angeles based brand that aims to break the traditional swim and resort space by merging swimwear with runway fashions. Designed
for the cosmopolitan woman, the brand places a large emphasis on creating the next generation of “Après Swim”, a term
that refers to activities following swimming and the attire associated with it. This concept, along with their soaring prices, allows
Amino to hone in on an extremely niche market, and in return, has exceptional customer loyalty.

The
company uses a premium pricing strategy, similar to LSEB, however their prices are extremely high in relation to majority of brands in
the industry. This is mainly due to the intricate construction of their designs, as well as the heritage mills they source fabrics from.
However, these factors also cause large variances in prices across each commodity (maillot, two-piece, resort wear). By reducing the
number of price points across each commodity, the customer’s perceived value from one item to the next will be more in-line. A
clear and concise pricing strategy is easier for consumers to understand and allows them to feel comfortable with their purchase.

With
digital sales increasing at an unfathomable rate, it is important that modern retail businesses concentrate on expanding their reach