Company: FLDDW
Filing Date: 2025-01-14
Form Type: S-4/A
Source: 0001213900-25-003167
Chunk: 332

Company: Fold Holdings, Inc.
Filing Date: 2025-01-14
Form: S-4/A
Chunk 332
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 poll by the Wall Street Journal, 64% of Americans believe the “American Dream” is no longer possible. We believe bitcoin offers a new path to financial empowerment. By integrating bitcoin into everyday financial services, Fold aims to make the American Dream available to more people. Through Fold’s core financial services products, we help our customers increase their purchasing power and wealth creation through bitcoin rewards and traditional bitcoin exchange services. Differentiating with Bitcoin Rewards Fold has built a leading bitcoin rewards program and was recognized by as the best crypto rewards debit card for maximizing bitcoin rewards by Forbes in August 2024. We believe bitcoin rewards can be a potential game -changerin the loyalty program landscape, which already engages 80% of Americans. Popular traditional rewards programs, like Delta’s airline miles program, process nearly 1% of the US GDP and Starbucks’ Rewards Program has over 33million members and grew 7% over the last year. However, traditional rewards are often tied to specific ecosystems and frequently lose value over time. In contrast, bitcoin rewards offer the potential for value appreciation of the rewards customers receive. We believe offering rewards that have potential to grow in value differentiates Fold from traditional loyalty programs and positions Fold at the forefront of what we believe will be a new financial service trend. As of June30, 2024, we have distributed nearly $20million in bitcoin rewards — the value of which as of such date was more than double the dollar value of such rewards at the time of distribution. Graph shows relative value of cash rewards vs bitcoin rewards using the aggregate Fold rewards as a case study using rewards values and bitcoin pricing data as of June 30, 2024. Bitcoin Treasury & Accumulation Strategy In addition to our core operating business, Fold has adopted a bitcoin treasury strategy that aligns our corporate goals with the products we offer to our customers. We consider bitcoin to be an important strategic reserve asset that, due to its finite fixed supply, has the ability to mitigate inflationary trends. Bitcoin is a unique store of value with a finite fixed supply, which we believe provides price appreciation potential for bitcoin in both the near- and long -term. We believe that the adoption tailwinds powering bitcoin’s growth over the last 15 years will continue with potential to accelerate, providing attractive value growth opportunities. 203 As of September30, 2024, Fold has accumulated more than 1,103 bitcoin in our treasury, and we plan to continue to accumulate bitcoin over time. We view our bitcoin holdings as a long -termstrategic investment