Company: LRHC
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001213900-25-032211
Chunk: 1879

Company: La Rosa Holdings Corp.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 6
Chunk 1879
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Costs related to property
management services increased $1.424 million, or 15.2%, in the year ended December 31, 2024 against the comparable prior year period.
The increase in property management costs were primarily related to the increase in properties under management. The gross margin is consistent
from 2023 to 2024.

46

Selling, General and Administrative Expense

    Year Ended December 31,  
    Change 

    2024  
    2023  
    $  
    % 
  
    Sales and Marketing 
    $1,007,077  
    $359,717  
    $647,360  
     180%
  
    Payroll and benefits 
     4,339,402  
     2,436,888  
     1,902,514  
     78%
  
    Rent and other 
     1,070,708  
     346,281  
     724,427  
     209%
  
    Professional fees 
     1,594,262  
     260,105  
     1,334,157  
     513%
  
    Office 
     384,219  
     118,296  
     265,923  
     225%
  
    Technology 
     372,010  
     216,679  
     155,331  
     72%
  
    Insurance, training and other 
     614,145  
     427,904  
     186,241  
     44%
  
    Public company costs 
     1,231,871  
     592,857  
     639,014  
     108%
  
    Amortization and depreciation 
     1,018,934  
     74,330  
     944,604  
     1271%
  
    Total SG&A Expenses 
    $11,632,628  
    $4,833,057  
    $6,799,571  
     12%

NM: Not Meaningful

Selling, general and administrative
costs increased $6.8 million, or 12%, in the year ended December 31, 2024 against the comparable prior year period. Sales and marketing
costs increased as the Company worked to expand and grow the business.

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