Company: ASB
Filing Date: 2025-05-01
Form Type: S-8
Source: 0001104659-25-043349
Chunk: 1

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-05-01
Form: S-8
Chunk 1
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 Registration Statement (the “Plan”) as specified by Rule 428(b)(1) under
the Securities Act of 1933, as amended (the “Securities Act”). Such documents need not be filed with the Securities and Exchange
Commission (“SEC”) either as part of this Registration Statement or as prospectuses or prospectus supplements pursuant to
Rule 424. These documents and the documents incorporated by reference in this Registration Statement pursuant to Item 3 of Part II
of this Registration Statement, taken together, constitute a prospectus that meets the requirements of Section 10(a) of the
Securities Act.

<div align='center'>PART II

INFORMATION REQUIRED IN THE REGISTRATION STATEMENT</div>

| Item 3. | Incorporation             
 of Documents by Reference |

The following documents have been filed with the
SEC by Associated Banc-Corp (the “Registrant”) and are incorporated by reference in this Registration Statement (excluding
any portions of such documents that have been “furnished” but not “filed” for purposes of the Securities Exchange
Act of 1934, as amended, which is referred to herein as the “Exchange Act”):

| (c) | The description of the Registrant’s Common Stock contained in the Registrant’s registration statement on Form 8-A                       
 filed pursuant to Section 12 of the Exchange Act, including any amendment or report filed for the purpose of updating such description. |

All documents subsequently filed by the Registrant
pursuant to Sections 13(a), 13(c), 14 and 15(d) of the Exchange Act, prior to the filing of a post-effective amendment which indicates
that all securities offered have been sold or which deregisters all securities then remaining unsold, shall be deemed to be incorporated
by reference in this Registration Statement and to be part hereof from the date of filing of such documents.

| Item 4. | Description of Securities |

Not applicable.

| Item 5. | Interests                    
 of Named Experts and Counsel |

Not applicable.

| Item 6. | Indemnification           
 of Directors and Officers |

Sections 180.0850 to 180.0859 of the Wisconsin
Business Corporation Law (the “WBCL”) require a corporation to indemnify a director or officer, to the extent that he or she
has been successful on the merits or otherwise in the defense of a proceeding, which includes any threatened, pending or completed civil,
criminal, administrative or investigative action, suit, arbitration or other proceeding