Company: BBD
Filing Date: 2025-03-31
Form Type: 20-F
Source: 0001292814-25-001244
Chunk: 153

Company: BANK BRADESCO
Filing Date: 2025-03-31
Form: 20-F
Item: Item 4
Chunk 153
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 client to view, in a unified way, their checking account information, credit cards and loans from various institutions participating in the system, in addition to personalized recommendations and tips for the client to better manage their finances.
 Next’s focus is on customer-centricity, continuously investing in data analytics and intelligence to identify trends and behaviors, anticipating the creation of new services or suggestions. In addition, it uses anthropological studies to understand trends and anticipate client needs. The most modern design and UX solutions, together with the feedback gathered at all contact points, are essential elements to provide a better experience and to actively listen to client demands.
 Next establishes indicators, aiming for sustainable growth, guaranteeing the quality of the services and real satisfaction and engagement metrics in the use of the platform. As a result of the actions carried out, seeking preeminence and client loyalty, we observed important growth in the volume of active clients and also relevant growth in the amount of financial transactions, ending the period with 1.4 billion financial transactions processed.
 
4.B.40.06 Digio
 Digio Bank is a wholly-owned subsidiary of Banco Bradesco and offers a portfolio of digital journey products, including: credit card, payment account, financial services marketplace, personal loans, including payroll-deducted loans, and a white-label platform for partners.
 Focused on becoming one of the best financial products and services operations in Latin America, the institution aims to provide a simple, agile, and secure experience.
 For 2025, the goal is to expand the portfolio of collateralized credit products, monetize the card base, and accelerate opportunities through the white-label platform. Also on this year's roadmap are the launch of the INSS payroll-deducted card and the development of private payroll-deducted loans.
 As of December 31, 2024, Banco Digio had 9.4 million clients, an increase of 179% compared to the previous year. With an expansion of 229%, their total portfolio amounted to R$ 20.4 billion for the year ended December 31, 2024. A highlight was the provision of microcredit for Uber's account base, which surpassed 250 thousand contracts per month in December 2024, four months after its launch.

89 – Form 20-F 2024 | Bradesco
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As for the perception of the services offered, the bank continues to be well-rated by customers in app stores and on Google My Business, in addition to maintaining a prominent reputation on Reclame Aqui