Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 33

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 33
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 the members of our Board, other than Mr. Trigg, are independent directors under applicable SEC rules and regulations and NASDAQ listing standards. Our Board provides significant input and has ultimate oversight of our Executive Compensation Program; further, several of our significant stockholders sit on our Board, which makes our Board uniquely representative of the interests of our stockholders, providing even greater emphasis on aligning stockholder interests with those of management.

Our Compensation Committee is comprised solely of independent directors under applicable SEC rules and regulations and NASDAQ listing standards. The Compensation Committee’s primary responsibility is to assist our Board in developing and reviewing our Executive Compensation Program. Specifically, the Compensation Committee is responsible for:

• Reviewing, and recommending to our Board for approval, the compensation and benefits paid to, and any other compensatory arrangements entered into with, our Chief Executive Officer and directors.

• Approving the compensation and benefits paid to, and any other compensatory arrangements entered into with, our senior executives.

• Administering our cash and equity compensation plans.

As part of its oversight, the Compensation Committee conducts an annual executive compensation review to ensure our program remains competitive, equitable, and performance-driven. This assessment includes:

• Evaluating market competitiveness to ensure compensation is reasonable and aligned with our business needs.

• Reviewing internal pay equity to maintain fairness across leadership roles.

• Balancing fixed and at-risk compensation to drive strategic objectives.

• Assessing equity awards to support retention and long-term value creation.

• Considering executive performance in making compensation decisions.

Through this structured review process, we ensure our Executive Compensation Program remains aligned with our strategic objectives and responsive to the evolving needs of our business.

#### Elements of our Executive Compensation Program
The key elements of our Executive Compensation Program include:

• Base Salary

• Corporate Bonus Plan

• Long-Term Equity Incentive Plan

• Employee Benefits

The Compensation Committee believes that a balanced mix of cash and equity-based compensation, along with both short-and long-term incentives, is essential to aligning executive and stockholder interests. This approach strengthens accountability, drives achievement of financial and strategic objectives, and promotes responsible risk management while managing stockholder dilution. The Committee takes a comprehensive, principles-based approach to determining the appropriate balance between cash and equity-based compensation.

#### Base Salary
Base salary represents the fixed component of our Executive Compensation Program, providing stable and predictable income that allows our executives to focus on delivering the most critical strategic objectives without undue pressure to take excessive risks or focus excessively on short-term stock performance.

When determining base salaries, the Compensation Committee