Company: CDLX
Filing Date: 2025-11-05
Form Type: 10-Q
Source: 0001666071-25-000159
Chunk: 115

Company: Cardlytics, Inc.
Filing Date: 2025-11-05
Form: 10-Q
Item: Item 1
Chunk 115
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 the fees for engagement based pricing for marketers based on our estimation of the marketers' return on spend for the relevant campaign.

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The following table summarizes Revenue from the Cardlytics platform by pricing model (in thousands):Three Months EndedSeptember 30,Nine Months EndedSeptember 30, 2025202420252024Served based pricing$18,148 $36,127 $64,456 $116,664 Engagement based pricing27,554 23,196 94,126 66,150 Other Revenue(1)1,260 1,787 2,856 4,531 Cardlytics Platform Revenue$46,962 $61,110 $161,438 $187,345 (1)Other Revenue during the three and nine months ended September 30, 2025 and 2024 primarily includes pricing models that do not relate to served based pricing and engagement based pricing, which includes new pricing models that we are exploring and hosting fees that we charge our FI partners to support the costs required to host our services.The Bridg platformThe Bridg platform primarily generates Revenue through the sale of subscriptions to our cloud-based customer-data platform and the delivery of professional services, such as implementation, onboarding and technical support in connection with each subscription. We recognize subscription Revenue on a ratable basis over the contract term beginning on the date that our service is made available to the customer. For non-recurring services or transactional based fees dependent on system usage, Revenue is recognized as services are delivered. Our subscription contracts are generally 6 to 60 months in duration and are generally billed in advance on a monthly basis.The following table summarizes Revenue from the Bridg platform (in thousands): Three Months EndedSeptember 30,Nine Months EndedSeptember 30, 2025202420252024Bridg Platform Revenue$5,069 $5,947 $15,740 $16,956 The following table summarizes contract balances (in thousands):Contract Balance TypeConsolidated Balance Sheets LocationSeptember 30, 2025December 31, 2024Contract assets, currentAccounts receivable and contract assets, net$620 $232 Total contract assets$620 $232 Contract liabilities, currentDeferred revenue and other liabilities$350 $2,154 Contract liabilities, long-termLong-term deferred revenue62 — Total contract liabilities$412 $2,154 During the nine months ended September 30,