Company: GOOGL
Filing Date: 2025-07-24
Form Type: 10-Q
Source: 0001652044-25-000062
Chunk: 74

Company: Alphabet Inc.
Filing Date: 2025-07-24
Form: 10-Q
Item: Part I, Item 1
Chunk 74
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 30, 2024 to the three and six months ended June 30, 2025 was primarily due to increases in content acquisition costs, largely for YouTube, depreciation expense, and certain app and platform distribution costs.

Research and Development

The following table presents R&D expenses (in millions, except percentages):Three Months EndedSix Months Ended June 30,June 30, 2024202520242025Research and development expenses$11,860 $13,808 $23,763 $27,364 Research and development expenses as a percentage of revenues14 %14 %14 %15 %

R&D expenses increased $1.9 billion and $3.6 billion from the three and six months ended June 30, 2024 to the three and six months ended June 30, 2025, primarily driven by increases in employee compensation expenses of $851 million and $1.5 billion as well as depreciation expense of $575 million and $1.1 billion, respectively.

Sales and Marketing

The following table presents sales and marketing expenses (in millions, except percentages):

Three Months EndedSix Months Ended June 30,June 30, 2024202520242025Sales and marketing expenses$6,792 $7,101 $13,218 $13,273 Sales and marketing expenses as a percentage of revenues8 %7 %8 %7 %

Sales and marketing expenses increased $309 million from the three months ended June 30, 2024 to the three months ended June 30, 2025, primarily driven by an increase in advertising and promotional activities of $305 million.

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Sales and marketing expenses increased $55 million from the six months ended June 30, 2024 to the six months ended June 30, 2025, primarily driven by an increase in advertising and promotional activities of $361 million, partially offset by a decrease in employee compensation expenses of $314 million.

General and Administrative

The following table presents general and administrative expenses (in millions, except percentages):Three Months EndedSix Months Ended June 30,June 30, 2024202520242025General and administrative expenses$3,158 $5,209 $6,184 $8,748 General and administrative expenses as a percentage of revenues4 %5 %4 %5 %

General and administrative expenses increased $2.1 billion and $2.6 billion from the