Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 244

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1A
Chunk 244
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 the future, significant price
and volume volatility.

Quotations
reflect inter-dealer prices, without markup, markdown or commissions and may not represent actual transactions.

-13-

Holders
of Record

As
of March 27, 2025, there were 149 holders of record of our common stock, not including shares held in street name.

Dividend
Policy

We
have not paid any cash dividends since our inception and do not contemplate paying dividends in the foreseeable future. It is anticipated
that earnings, if any, will be retained for the operation of our business.

Stock
Repurchases

We
did not repurchase any of our common stock in 2024 or 2023.

Item
6. [Reserved]

Item
7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The
following discussion and analysis of our financial condition and results of operations should be read in conjunction with the financial
statements and the related notes and other information that are included elsewhere in this Form 10-K. This discussion contains forward-looking
statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations, and intentions.
Actual results and the timing of events could differ materially from those anticipated in these forward looking statements as a result
of a number of factors, including those set forth under the cautionary note regarding “Forward Looking Statements”
contained in Item 1.A – “Risk Factors”.

Overview

Mobivity
Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms through
which brands and enterprises can conduct national and localized, data-driven marketing campaigns.

Mobivity’s
Recurrency platform fills this need with a self-service SaaS offering, enabling operators to intelligently optimize their promotions,
media and marketing spend. Recurrency drives system-wide sales producing on average a 13% increase in guest spend and a 26% improvement
in frequency, ultimately delivering an average Return on Marketing Spend of 10X. In other words, for every dollar invested in marketing,
retailers using Recurrency to manage, optimize and deliver multi-channel consumer promotions generate an average of ten dollars in incremental
revenue from their customers.

The
Company’s Recurrency platform enables multi-unit retailers to leverage the power of their own data to yield maximum customer spend,
frequency and loyalty while achieving the highest ROMS possible. Recurrency powers Connected Rewards transactions and allows us to offer
unique and attributable programs delivering real world rewards to consumers