Company: GCL
Filing Date: 2025-04-03
Form Type: F-1
Source: 0001213900-25-028608
Chunk: 110

Company: GCL Global Holdings Ltd
Filing Date: 2025-04-03
Form: F-1
Chunk 110
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 some cases, depending on the number of games sold, we may be entitled to recoup all or a portion of the marketing expenses used to promote the game from the sale proceeds of the game.

For the six months ended September 30, 2024 and September 30, 2023,
revenue generated from games publishing was approximately $0.9 million and $2.4 million, representing approximately 1.7% and 6.7% of GCL
Group’s total consolidated revenue of the respective periods. For the fiscal year ended March 31, 2024 and the fiscal year ended
March 31, 2023, revenue generated from games publishing was approximately $3.4 million and $6.1 million, representing approximately
3.5% and 7.9% of GCL Group’s total consolidated revenue, respectively.

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Video Marketing Campaign and Social Media Advertising Services

TDM is a branding and digital marketing agency managed by Tan Jian Hao, a top YouTuber creator and influencer in Singapore. TDM specializes in creating customized and strategic marketing campaigns specific to a brand’s needs. It provides video marketing campaign services, which include video production, content alteration based on the customer’s specifications, and video publishing on designated influencers’ social media platforms, such as Tiktok and YouTube. It has more than 100 million monthly organic views, and its customers include small and medium-sized enterprises (the “ SMEs”) and government agencies.

TDM also generates advertising revenue from participating in the social media advertising programs allowing YouTube to display advertisements on TDM’s video posting and share a portion of the revenue generated from those advertisements with TDM. The profit-sharing arrangements with the social media platform can be based on multiple factors over time, including viewer engagement, viewer location, the type of advertisement, the number of advertisements placed.

With its in-house strategists, producers, designers, video production and marketing team, TDM is a full-service agency that connects a brand with its target audience to achieve campaign key performance indicators (“ KPIs”) and marketing goals. It has a production studio, an advertising agency, and a multi-channel network of talents. TDM is an 85%-owned subsidiary of GCL Group. For the six months ended September 30, 2024 and September 30, 2023, revenue generated from media advertising services was approximately $0.8 million and $1.3 million, representing approximately 1.6% and