Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 81

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 81
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 $— |     | $(6,363,018) |
| 2020 |     |                           $9,671,454 |     |                                                                            $3,096,513 |     |                                                                               $78,564 |     |                                                                                                    $541,479 |     |                                                                                                                  $— |     |  $13,388,010 |

(7) C umulative total stockholder return ("TSR") is calculated by dividing the sum of the cumulative amount of dividends during the measurement period, assuming dividend reinvestment, and the difference between our share price at the end of the applicable measurement period and the beginning of the measurement period by our share price at the beginning of the measurement period.

(8) Represents the weighted peer group TSR, weighted according to the respective companies’ stock market capitalization at the beginning of each period for which a return is indicated. The peer group used for this purpose is the Nasdaq Composite Index.

(9) The dollar amounts reported represent the amount of net income reflected in our audited financial statements for each applicable fiscal year.

Financial Performance Measures

As described in greater detail in " Executive Compensation – Compensation Discussion and Analysis ," our executive compensation program reflects a variable "pay-for-performance" philosophy. The performance measures that we use for both our long-term and short-term incentive awards are selected based on an objective of incentivizing our Chief Executive Officer and other NEOs to increase the value of our enterprise for our stockholders. The most important financial performance measures used by us to link executive compensation actually paid to our Chief Executive Officer and other NEOs, for the most recently completed fiscal year, to our performance are as follows:

a. Net Income (loss)

b. Adjusted EBITDA

c. Adjusted Contribution

d. Relative TSR (the Company's TSR as compared to a peer group established by the Compensation Committee)

e. Return on Investment

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Analysis of the Information Presented in the Pay versus Performance Table

As described in more detail in " Executive Compensation – Compensation Discussion and Analysis ," our executive compensation program reflects a variable "pay-for-performance" philosophy. While we utilize several performance measures to align executive compensation with our performance, all of those performance measures are not presented in the Pay versus Performance table. Moreover, we generally seek to incentivize long-term performance, and therefore do not specifically align our performance measures with compensation that is actually paid (as computed in accordance with Item 402(v) of Regulation S-K) for a particular fiscal year. In accordance