Company: ASAN
Filing Date: 2025-04-30
Form Type: DEF 14A
Source: 0001477720-25-000081
Chunk: 49

Company: Asana, Inc.
Filing Date: 2025-04-30
Form: DEF 14A
Chunk 49
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      |     | Fastly        |     | Five9     |
| Freshworks*          |     | GitLab                |     | HashiCorp         |     | nCino         |     | PagerDuty |
| Procore Technologies |     | Qualys                |     | Smartsheet        |     | Sprout Social |     | Workiva   |

* Freshworks did not provide data to the Radford Global Technology executive compensation survey for the relevant period and therefore was not included in data collected from that survey for fiscal year 2025.

Factors Used in Determining Executive Compensation

Our Compensation Committee sets the compensation of our executive officers at levels it determines to be competitive and appropriate for each executive officer, relying on the professional experience and judgment of Compensation Committee members. Pay decisions are not made by use of a formulaic approach or benchmark; rather, our Compensation Committee believes executive pay decisions require consideration of a multitude of relevant factors which may vary from year to year. In making executive compensation decisions, our Compensation Committee generally takes into consideration the following factors:

• company performance and existing business needs;

• Asana's culture and values;

• each named executive officer's individual performance, scope of job function and criticality of their skill set;

• the Compensation Committee's independent judgment;

• the need to attract new talent and retain existing talent in a highly competitive industry;

• each named executive officer's current outstanding equity holdings, equity ownership and total compensation;

• our CEO's recommendations (including his request to not personally receive compensation);

• aggregate compensation cost and impact on stockholder dilution;

• internal pay equity;

• market data provided by Compensia;

• survey data from Radford; and

• recommendations from Compensia, the Compensation Committee’s compensation consultant.

#### 42Asana 2025 Proxy Statement

#### Executive Compensation
Fiscal Year 2025 Executive Compensation Program

#### Base Salary
The annual base salaries of our named executive officers for fiscal year 2025 are listed in the table below. Because of our focus on compensation that emphasizes long-term decision-making and our corresponding choice not to use short-term incentives, we reference competitive target total

cash compensation levels (the sum of base salary and short-term incentive opportunities) available at the companies in our compensation peer group when reviewing our base salary levels.

| Named Executive Officer                 |     | Fiscal Year 2024 
 Base Salary      
 ($)              |         |     | Fiscal Year 2025 
 Base Salary      
 ($)              |         |     |    |