Company: LTRYW
Filing Date: 2025-04-21
Form Type: 10-K
Source: 0001641172-25-005487
Chunk: 35

Company: Lottery.com Inc.
Filing Date: 2025-04-21
Form: 10-K
Item: Item 1A
Chunk 35
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 other companies who are current on their public filings. Our lack of current public information may have an adverse
impact on investor confidence, which could lead to a reduction in our stock price or restrictions on our abilities to obtain financing
in the public market, among others.

Business,
Market & Economic Risks

Competition
within the global entertainment and gaming industries is intense and if we fail to compete effectively, our users may be attracted to
our competitors or to competing forms of entertainment including those on mobile devices and web applications, such as streaming, online
gaming, esports, and online sports betting. If our offerings are not popular, we could experience price reductions, reduced margins,
loss of market share, and our business, financial condition, and results of operations could be harmed.

Our
users have a vast array of entertainment choices, including television, movies, sporting events, in-person lottery gaming, real money
gaming, and sports betting, all of which are more established and may be perceived by our users to offer greater variety, affordability,
interactivity, and enjoyment than our offerings. We compete with these and other forms of entertainment for our users’ discretionary
time and income. If we are unable to sustain sufficient interest in our product offerings in comparison to other forms of entertainment,
including new and emerging forms of entertainment available on mobile devices and web applications, such as streaming, online gaming,
esports, and online sports betting, our business model may not continue to be viable.

In
addition, the specific industries in which we have historically operated are characterized by dynamic consumer demand and technological
advances, and there is intense competition amongst providers to the lottery, online gaming, sports betting, and promotions industries.
Specifically, a number of established, well-financed third-party lottery application companies, online gaming providers, sports betting,
and interactive entertainment companies have competed with our offerings, and other well-capitalized companies may introduce competitive
services that achieve greater market acceptance. Such competitors may spend more money and time on developing and testing products, services,
and systems, undertake more extensive marketing campaigns, adopt more aggressive pricing or promotional policies, or otherwise develop
more commercially successful products, services, or systems than we are able, which could negatively impact our business. Furthermore,
new competitors may enter the mobile lottery industry, and government lottery operators may introduce forms of online lottery gaming
that compete with our services. There has also been, and continues to be, considerable consolidation among competitors in the entertainment,
gaming, and lottery industries, and such consolidation