Company: KWIK
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001683168-25-002055
Chunk: 189

Company: KwikClick, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 189
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 our business may suffer.

 13 

The success of our marketplaces could also be harmed
by factors outside our control, such as actions taken by providers of mobile and desktop operating systems, social networks, or search
and advertising platforms, including:

    •
    policy changes that interfere with, add tolls to, or otherwise limit our ability to provide users with a full experience of our platform, such as for our mobile apps or social network presence.

    •
    unfavorable treatment received by our platform, especially as compared to competing platforms, such as the placement of our mobile apps in a mobile app download store.

    •
    increased costs to distribute or use our platform via mobile apps, social networks, or established search and advertising systems.

    •
    changes in mobile operating systems, such as iOS and Android, that degrade the functionality of our mobile website or mobile apps or that give preferential treatment to competitive products.

    •
    changes to social networks that degrade the e-commerce functionality, features or marketing of us or our sellers’ shops and products; or

    •
    implementation and interpretation of regulatory or industry standards by these widely adopted platforms that, as a side effect, degrade the e-commerce functionality, features or marketing of us or our sellers’ shops and products.

If sellers and buyers encounter difficulty accessing
or using our marketplaces through these widely adopted access providers, our business, financial performance, and growth may be adversely
affected.

Our marketing efforts to help grow our business
may not be effective.

Maintaining and promoting awareness of our marketplaces
and services is important to our ability to attract and retain sellers and buyers. One of the key parts of our strategy for the KwikClick
marketplace is to bring more new buyers to the marketplace and create more habitual buyers by inspiring more frequent purchases across
multiple categories and purchase occasions. We continue to conceptualize and develop our marketing strategies, which may not succeed for
a variety of reasons, including our inability to execute and implement our plans.

Our marketing efforts are expected to include search
engine optimization, search engine marketing, social media, mobile push notifications, and email marketing. If we fail to scale and deliver
an effective return on investment in any of these marketing efforts, it may harm our business.

We obtain a significant number of visits via search
engines such as Google. Search engines frequently change the algorithms that determine the ranking and display of results of a user’s
search or make other changes to the way results are displayed, which can