Company: KNRX
Filing Date: 2025-01-15
Form Type: F-1/A
Source: 0001493152-25-002249
Chunk: 104

Company: KNOREX LTD.
Filing Date: 2025-01-15
Form: F-1/A
Chunk 104
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We are a B2B
technology company specializing in providing programmatic advertising products and solutions to marketers to streamline and
automate their advertising and marketing workflows. Our software offers marketers cost-effective solutions and
productivity-enhancing capabilities to target their desired audience across various advertising channels and devices through
automated processes and algorithms, which is known as “programmatic advertising” in our industry. Leveraging our
proprietary AI/ML technology and steered by the marketer’s directive, our cloud-based software can autonomously execute
split-second advertisement purchasing transactions, strategically acquiring advertising placements and optimizing online
advertisement from the global advertisement and data marketplaces using the insights gleamed from diverse data points consolidated
across various ad channels, including the Open Internet and the Walled Gardens. It is critical for marketers to connect to as many online ad channels as possible to
attain sufficient reach to engage with their desired audience at the right time to effectively promote their products and
services. But advertising to two or more of these disparate and siloed ad channels and to enable tracking between offline
and online channels, or “omni-channel advertising”, is a complex and costly operation. Our mission is to simplify the
increasingly complex digital marketing landscape to help accelerate our customers’ business growth through a data-driven
approach.

Our flagship product,
Knorex XPO, is a self-service enterprise-grade cloud platform with a comprehensive suite of advertising management
and execution (AMX) applications. Our highly differentiated platform empowers marketers to orchestrate omni-channel advertising
across the open Internet and the native platforms owned by the big tech giants, and to streamline and automate manual processes to
drive advertising efficiency and performance. XPO enables intelligent automation and scaling, allowing marketers to seamlessly
manage and control core mission-critical online advertising processes from a centralized UI, to advertise across a diverse range of
ad channels including search, social media, apps, websites, desktop, mobile, smart TVs or connected televisions, streaming
devices, and digital billboards. Our AI/ML-powered platform revolutionizes digital advertising management by offering marketers a
truly integrated solution for omni-channel orchestration. It seamlessly consolidates the key functions of planning, creation,
measurement, monitoring, management, and optimization of advertisements across the world’s leading ad channels, into
a singular unified platform. This eliminates the need for marketers to grapple with multiple siloed platforms, creating XPO as an
all-encompassing system of record that closes the customer marketing