Company: CELH
Filing Date: 2025-11-07
Form Type: 10-Q
Source: 0001341766-25-000144
Chunk: 14

Company: Celsius Holdings, Inc.
Filing Date: 2025-11-07
Form: 10-Q
Item: Part I, Item 2
Chunk 14
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 fees payable to former distributors in connection with the A&R U.S. 

Distribution Agreement;

•Our ability to successfully execute our responsibilities under our Captaincy with Pepsi;

•The potential for brand dilution or cannibalization within Celsius’s brand portfolio;

•The increased ownership stake and additional board representation by Pepsi may allow it to exert greater influence over 

our strategic and governance decisions;

•Our ability to successfully integrate Alani Nu, Rockstar or other businesses that we may acquire; 

•Our ability to achieve the benefits that we expect to realize as a result of the Alani Nu Acquisition, Rockstar Acquisition 

or other businesses that we may acquire;

•The potential negative impact that we could realize as a result of the Alani Nu Acquisition, Rockstar Acquisition or other 

businesses that we may acquire; 

•Liabilities of Alani Nu, Rockstar or other businesses that we may acquire that are not known to us; 

•Our ability to maintain a strong relationship with Pepsi or any of our other distributors;

•The impact of the consolidation of retailers, wholesalers and distributors in the industry;

•Our reliance on key distributor partnerships;

•Our ability to maintain strong relationships with co-packers to manufacture our products;

•Our ability to maintain strong relationships with our customers;

•Our failure to accurately estimate demand for our products;

•The impact of increases in cost or shortages of raw materials or increases in costs of co-packing;

•Our ability to successfully achieve the benefits of our acquisition of Big Beverages, a co-packer; 

•Our ability to successfully estimate and/or generate demand through the use of third-parties, including celebrities, social 

media influencers, and others, may expose us to risk of negative publicity, litigation, and/or regulatory enforcement 

action;

•The impact of additional labeling or warning requirements or limitations on the marketing or sale of our products;

•Our ability to successfully expand outside of the U.S. and the impact of U.S. and international laws, including export and 

import controls and other risk exposure;