Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 7

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 7
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 non-SEC reporting company.

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TABLE OF CONTENTS

Our principal reasons for proposing the Reverse Stock Split are the following:

| • | We do not currently benefit from access to financing afforded to public companies due to our low trading volume, and there is no guarantee we would be able to raise sufficient capital in the future, which could impede our growth and materially adversely affect our business. |

| • | The reduction in time spent by our management and employees preparing the periodic and other reports required of SEC reporting companies under the Exchange Act, complying with the Sarbanes-Oxley Act, and managing stockholder relations and communications, will enable them to focus more on managing the Company’s businesses and growing stockholder value. |

| • | Our management will be able to better focus on long-term growth without an undue emphasis on short-term financial results. |

| • | Our record stockholders holding fewer than 25,000 shares in any one account will have the ability to liquidate their holdings in the Company, without incurring brokerage commissions (liquidity that is largely unavailable in the regular trading of our shares). |

| • | The annual cost savings we expect to realize as a result of the termination of the registration of our shares of common stock under the Exchange Act, including ongoing expenses for compliance with the Sarbanes-Oxley Act, and other accounting, legal, printing and other miscellaneous costs associated with being a publicly traded company, are approximately $1,000,000 per year. |

See “ Special Factors — Purpose of and Reasons for the Reverse Stock Split” beginning on page 16. Fairness of the Reverse Stock Split The Special Committee fully considered and reviewed the terms, purpose, alternatives, effects and disadvantages of the Reverse Stock Split, and unanimously determined that the Reverse Stock Split, taken as a whole, is substantively and procedurally fair to the unaffiliated stockholders of the Company, including the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders. The Special Committee considered a number of factors in reaching its determinations, including:

| • | the future cost and time savings associated with our public reporting and other related obligations; |

| • | the historical market prices, recent trading activity and current market prices of our common stock; |

| • | the limited trading volume and liquidity of our shares of common stock and the effect of enabling our stockholders of fewer than 25,000 shares to liquidate their holdings in shares of common stock, without incurring brokerage commissions; |

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