Company: GOOGL
Filing Date: 2025-04-29
Form Type: 424B5
Source: 0001193125-25-101705
Chunk: 58

Company: Alphabet Inc.
Filing Date: 2025-04-29
Form: 424B5
Chunk 58
---

prospectus is a part, including the exhibits to the registration statement, provides additional information about us and the securities. Wherever references are made in this prospectus to information that will be included in a prospectus supplement,
to the extent permitted by applicable law, rules or regulations, we may instead include such information or add, update or change the information contained in this prospectus by means of a post-effective amendment to the registration statement of
which this prospectus is a part, through filings we make with the SEC that are incorporated by reference into this prospectus or by any other method as may then be permitted under applicable law, rules or regulations. The registration statement,
including the exhibits to the registration statement and any post-effective amendment thereto, can be obtained from the SEC, as described under the heading “Where You Can Find More Information.”

1

FORWARD-LOOKING STATEMENTS This prospectus, including the documents incorporated by reference into this prospectus, includes forward-lookingstatements made within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These include, among other things, statements regarding:

| • |     | the growth of our business and revenues and our expectations about the factors that influence our success and 
 trends in our business;                                                                                       |

| • |     | fluctuations in our revenues and margins and various factors contributing to such fluctuations; |

| • |     | our expectation that the continuing shift to an online world as the digital economy evolves will continue to 
 benefit our business;                                                                                        |

| • |     | our expectation that the revenues that we derive beyond advertising will continue to increase and may affect our 
 margins;                                                                                                         |

| • |     | our expectation that our traffic acquisition costs (TAC) and the associated TAC rate will fluctuate, which could 
 affect our overall margins;                                                                                      |

| • |     | our expectation that our monetization trends will fluctuate, which could affect our revenues and margins; |

| • |     | fluctuations in paid clicks and                                                    
 cost-per-click as well as impressions and cost-per-impression, and various factors 
 contributing to such fluctuations;                                                 |

| • |     | our expectation that we will continue to periodically review, refine, and update our methodologies for                                                                        
 monitoring, gathering, and counting the number of paid clicks and impressions, and for identifying the revenues generated