Company: KYIV
Filing Date: 2025-06-05
Form Type: 425
Source: 0001213900-25-051631
Chunk: 17

Company: Kyivstar Group Ltd.
Filing Date: 2025-06-05
Form: 425
Chunk 17
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 customer acquisition costs Big Data & AdTech platform 2 .0 m Kyivstar TV registered users 6 .2 m app MAU 1 0.1 m B2B end users (licenses) 1 m partner apps MAU 1 Real - time kinematic 2 , Cybersecurity, IoT platform, Digital marketplace 1 . 6 m app MAU 1 ~ 70 m SMS sent through ADWISOR platform in December 2024 Source: VEON, Kyivstar, Uklon management Notes: 1. MAU – Monthly active users 2. Services provided by Kyivstar for selected industries based on high precision navigation 3. In 2024 Areas of future strategic interests and identified potential market opportunity 100 m+ rides 3 3 m+ deliveries 3

Enables cross - selling to Kyivstar’s existing 24m telecom customers • Adding Uklon and other non - telco apps to our digital portfolio enhances telco offers and we expect will drive upsell • Asset - light platform enables geographical scaling of digital offerings to adjacent markets • Ecosystem scaling reduces Kyivstar’s subscriber acquisition costs and enhances lead generation across digital offerings Digital service offerings increase ARPU and customer stickiness 13 Kyivstar is #1 player in each pillar Source: VEON, Kyivstar, Uklon management Notes: 1. As of December 31, 2024 2. On an annual basis Kyivstar TV Bundles with core business • sVoD – subscription - based Video on Demand (VoD), transaction - based VoD, advertising - based VoD, and Free Ad Supported Television (FAST) offerings • Open Market Operations (OMO) (payment by bank card for anyone) • Fixed Mobile Convergence offers mobile, fixed and tv bundles OTT TV Core business services (SAAS) 1 • 1.6k+ public and private institutions integrated • 60 k+ active medical staff 2 • 9.4m + appointments booked by patients in 2024 2 new subscription models launched: • Helsi Plan ( Extended appointment features, data access, and medical data storage) • Helsi Plus (interpretation of tests) E - Health Big data & Cloud ADWISOR – marketing platform enabling clients to: • Analyze their target audience • Find new customers • Communicate with current customers Key customers groups: • B2B Partners • Marketers • Advertising specialists Adtech Big data