Company: CCHH
Filing Date: 2025-06-26
Form Type: DRS
Source: 0001213900-25-058036
Chunk: 95

Company: CCH Holdings Ltd
Filing Date: 2025-06-26
Form: DRS
Chunk 95
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 (v) one is an outlet offering Sichuan cuisine under the brand Banbudian Bistro in Kuala Lumpur, Malaysia. Banbudian Bistro is a brand originated in China, and we have obtained a licensing right to open company -ownedrestaurant outlets or enter into sub - franchiselicensing arrangements with third parties to open franchised restaurant outlets under such brand in Malaysia. The restaurant outlet under the brand Banbudian Bistro is operated by a licensee of ours. Under our licensing agreements with licensees in Malaysia, each licensee is required to pay us royalties in terms of a certain percentage of the applicable restaurant outlet’s gross monthly revenues and a monthly administrative fee. For our licensees outside Malaysia, they required to pay us a master license fee as the lump sum payment upfront for obtaining right to open up a fixed number of restaurant outlets under the brand of Chicken Claypot House or Zi Wei Yuan in a specified scope of territory. For each restaurant outlet such licensee opens above the fixed number 68 agreed or sub -franchisesto other third -partylicensees in such territory, a fixed outlet licensee fee shall also be paid to us. Licensees outside Malaysia are also required to pay a certain percentage of the applicable restaurant outlet’s gross revenues with us as royalties. As of date of this prospectus, none of our licensees outside Malaysia has any sub -franchisingarrangements with other third parties and all of our franchised restaurant outlets are operated by our licensees directly. Our royalty rates are usually between 5% to 7.5% for each restaurant outlet and royalties are settled on a monthly basis. Our licensees are required to conform to our corporate guidelines which contain specifications on brand visual identity, premise decoration, mode of operation and other matters relating to the use of our brand names. We also arrange pre -openingtraining and on -sitesupervision and consultation for new licensees. Marketing campaigns may also be held by our licensees with promotional materials provided by us only. Sales and Marketing Our Membership Program We operate a membership program across our restaurant outlets to encourage frequent revisits of our customers. Customers who join our membership program will receive free dish redeem coupons upon registration and enjoy cash rebates if they purchase our prepaid value -storedmembership cards. Marketing Strategies Promotion Campaigns We have, from time to time, rented billboards near busy highways and on building exteriors, in order to attract potential diners on the road and to boost our brand awareness among the public. During holidays such as Chinese New Year, Mother