Company: SWAGW
Filing Date: 2025-01-22
Form Type: 10-K/A
Source: 0001213900-25-005516
Chunk: 18

Company: Stran & Company, Inc.
Filing Date: 2025-01-22
Form: 10-K/A
Chunk 18
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 approximately 25,000 square foot distribution and processing center; gained 29 additional employees       
 and contractors; acquired inventory worth approximately $0.2 million; and acquired customer accounts for noteworthy clients including           
 a major accounting firm, a major insurance provider, a large sportswear manufacturer, a leading beverage and coffeemaker conglomerate,          
 and an online food ordering and delivery platform.                                                                                              |

4 We believe that this experience will help us to pursue suitable acquisition opportunities in the future and integrate them successfully. Consistent with this strategy, we continue to evaluate potential acquisition targets, particularly with the following attributes:

| o | Geographic balance, with a focus on acquiring a company in the branded merchandise space based in the                          
 western United States (including Texas, California, Colorado, Oregon, or Washington state) in the $5-10 million revenue range; |

| o | Smaller promotional companies in the $2-5 million revenue range who lack the programmatic capabilities 
 but have a minimum of 30% gross margins and comparable or improved profitability; and                  |

| o | Businesses with complimentary offerings to increase Stran’s portfolio of services and depth of expertise                              
 in these additional industries: Packaging; Loyalty & Incentive; Decorators (for screen printer, embroidery, direct-to-garment, rub-on 
 transfers, etc.); and Event/Tradeshow Services.                                                                                       |

| ● | Innovate and Invest in Technology. We continue to invest in upgrades to our platform for                                                    
 customers’ promotional e-commerce objectives, including customizable and scalable features, developed on Adobe’s open-source                
 e-commerce platform, Magento Open Source. We have also invested in an internal commercial ERP system, NetSuite ERP, which is expected       
 to enhance the process of gathering and organizing the business data of our company through an integrated software suite, and is expected   
 to be implemented in the second half of 2024. Additional NetSuite phases will be planned and rolled out in subsequent years. We believe     
 that it is necessary to continue focusing on the buildout of our technology offerings in order to meet the evolving needs of our customers. 
 Additionally, our strong technology platform will support our acquisition strategy to integrate acquired businesses into our existing       
 platforms. We intend to continue making significant investments in research and development and hiring top technical talent.                |

| ● | New Client Development. Our sales and marketing teams are tasked with continuously growing                                                     
 their books of business by nurturing existing business relationships while actively seeking new opportunities with new customers. We will      
 continue