Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 309

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 309
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 and market-driven assumptions. In preparing the projections, Btab’s management relied on its operational experience in ecommerce product supply, logistics, and reseller enablement across Southeast Asia and Australia. The team also evaluated adoption patterns observed in comparable business models and digital marketplaces. Additionally, Btab used publicly available data from established ecommerce companies such as Amazon, Shopify, Alibaba, Temple & Webster, Wayfair, and Global-e Online to inform assumptions around user monetization, fulfillment margin structures, and technology scaling. These companies were not selected as direct peers but served as illustrative reference points for understanding functional strategies and industry direction.

1.

### Basis for Financial Projections:
Btab’s financial projections are informed by historical trends in furniture, home goods, food product supply, and e-commerce businesses. These projections provide insights into existing distribution models enhanced by technology and demonstrate how technology-driven efficiencies can enhance sales, fulfillment, and inventory management. The company’s technology infrastructure is designed to scale, enabling increased reseller participation and expansion across online and offline markets. Industry benchmarks from established players in digital commerce, logistics, and reseller marketplaces serve as references to inform adoption rates and monetization strategies. Additionally, Btab expects to leverage operational efficiencies driven by e-commerce and automation to reduce costs and improve reseller engagement.

While Btab’s e-commerce platforms and technology services do not currently generate direct revenue, they are integral to supporting the growth of Btab’s product supply business. The projected revenue increases incorporate a gradual transition from a freemium model to a revenue-generating model for digital services.

**2.

Key Assumptions Underlying Revenue Growth: Btab projects an increase in revenues over the five years period based on several key assumptions related to reseller adoption, technology monetization, and Gross Merchandise Value (GMV) per seller. One of the primary drivers of revenue growth is the expansion of reseller adoption and product distribution. Btab expects to increase reseller participation through an improved fulfillment network, automated sales tools, and AI-driven logistics. The adoption of online platforms by new and existing resellers is projected to expand market reach and transaction volume.**

Additionally, Btab plans to monetize its technology platforms and services beginning in 2025. The introduction of paid subscription models for online marketing tools, reseller promotions, and managed listings is expected to contribute to revenue growth. These adoption rates are estimated based on industry trends in SaaS-based services.

Furthermore, the company’s projected Gross Merchandise Value (GMV) per reseller and online merchant participation is