Company: PRI
Filing Date: 2025-02-28
Form Type: 10-K
Source: 0000950170-25-029882
Chunk: 1

Company: Primerica, Inc.
Filing Date: 2025-02-28
Form: 10-K
Item: Item 1
Chunk 1
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 including term life insurance and third-party products;

•Becoming the middle-income market’s provider of choice for retirement and investment products; and

•Developing powerful digital capabilities that deepen our client relationships and extend our reach in the market.  

Looking forward to 2025 and beyond, we updated our corporate strategic plan to include the following growth pillars: 

•Understand and solve the financial challenges faced by current and prospective clients;

•Enable leaders in the independent sales force to grow their teams and build new leaders, expanding our distribution capabilities across business lines;

•Expand representative and client digital experiences to create connected conversations;

•Deepen our talent pool to ensure our success, now and in the future; and

•Proactively ensure the Company's image accurately reflects who we are.

On September 30, 2024, the Company abandoned its ownership in e-TeleQuote Insurance, Inc. and subsidiaries (collectively, “e-TeleQuote”), a marketer of Medicare-related insurance products underwritten by third-party health insurance carriers to eligible Medicare beneficiaries. 

Corporate Structure

We conduct our core business activities in the United States through three principal entities, all of which are direct or indirect wholly owned subsidiaries of the Parent Company:

•Primerica Financial Services, LLC (“PFS”), our general agency and marketing company;

•Primerica Life Insurance Company (“Primerica Life”), our principal life insurance underwriting company; and

•PFS Investments Inc. (“PFS Investments”), our principal investment and savings products company, broker-dealer and registered investment advisor.

Primerica Life is domiciled in Tennessee, and its wholly owned subsidiary, National Benefit Life Insurance Company (“NBLIC”), is a New York-domiciled life insurance underwriting company.  

1

We conduct our core business activities in Canada through three principal entities, all of which are indirect wholly owned subsidiaries of the Parent Company:

•Primerica Life Insurance Company of Canada (“Primerica Life Canada”), our Canadian life insurance underwriting company;

•PFSL Investments Canada Ltd. (“PFSL Investments Canada”), our Canadian licensed mutual fund dealer; and

•PFSL Fund Management Ltd. (“PFSL Fund Management”), our Canadian investment funds manager.

Primerica was incorporated in the United States as a Delaware corporation in October 2009 to serve as a holding company for the Primerica businesses. Our businesses were transferred to us by Citigroup, Inc. on April 1, 2010 in a reorganization pursuant to which we completed an initial public offering in