Company: BGHL
Filing Date: 2025-09-22
Form Type: F-1/A
Source: 0001213900-25-089787
Chunk: 109

Company: BILLION GROUP HOLDINGS Ltd
Filing Date: 2025-09-22
Form: F-1/A
Chunk 109
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 This enables us to strategically adjust our markups to maintain competitiveness within the premium market segment and achieve optimal market share. • Value -Based Considerations:For certain exclusive or highly sought -afteritems, such as rare vintage wines or exceptionally high -gradeWagyu, we may incorporate value -basedpricing considerations. This approach takes into account the perceived value, scarcity, and prestige associated with these products, allowing for price adjustments to reflect their unique market positioning. • Tiered Pricing and Product Segmentation:We may implement tiered pricing strategies based on product grade, origin, aging (for wines and certain seafood), and packaging. This allows us to cater to a broader range of customer preferences and price sensitivities within the premium market. For example, different grades of Wagyu or different vintages of wine will be priced accordingly. Competition The premium food and beverage supply chain management solutions market in Hong Kong is relatively fragmented and highly competitive, with more than 1,000 market participants in Hong Kong in 2024. The major market players in the premium food and beverage supply chain management solutions market in Hong Kong generally have extensive product coverage, from sea cucumber, abalone, wagyu beef to red wine. Comparative advantages of the leading premium food and beverage supply chain and brand management in Hong Kong include: 1)Robust quality control ensures consistent product excellence, which enhances brand reputation while reducing the risk of food safety issues, fostering consumer trust and loyalty. 2)Partnerships with established supplier networks provide access to high -qualityingredients, improving negotiation power for better pricing and terms, ultimately leading to cost savings and quicker responses to market demands. 3)An experienced management team brings valuable industry expertise and insights, facilitating informed decision -makingand operational efficiency through proven strategies. 4)Efficient logistic services guarantee timely delivery of products, minimizing spoilage and inventory costs while enhancing customer satisfaction through reliable service. Competitive Strengths We Leverage Strategic Supplier Partnerships and Maintain a Resilient Supply Chain Our supply chain resilience is anchored in long -termcollaborations with established suppliers of premium ingredients, such as Wagyu beef producers and specialty seafood providers. These partnerships prioritize mutual commitments to quality and reliability, enabling us to secure consistent access to high -demandand scarce products for our B2B clients, including luxury hotels and distributors. 65 Cost efficiency is achieved through bulk purchasing strategies that leverage economies of scale. This approach allows us to negotiate favorable pricing without compromising quality, translating into competitive rates for clients. For example, centralized procurement of high