Company: KELYB
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080159
Chunk: 4

Company: KELLY SERVICES INC
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 4
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 of growth where it exists and converting a greater share of our revenue to bottom-line growth by continuing to enhance efficiency and focus across the Company. We continue to build on the goals of our transformation activities and the aggressive actions we took in 2023 to improve Kelly’s profitability and accelerate growth over the long term. Our business unit and enterprise function teams continue to drive organizational efficiency and effectiveness across the Company. We are also committed to finding new avenues of growth. This includes a refreshed go-to-marketstrategy with a comprehensive approach to delivering the full suite of Kelly solutions to our large enterprise customers that is intended to capture a greater share of wallet as we move through 2025. We also remain committed to delivering the highest quality of service to all customers regardless of spend or size. In our P&I segment, for example, we have enhanced our local delivery model and rolled out our Kelly Now mobile application across the U.S. to meet the needs of both our clients and our talent. We completed the sale of our European staffing operations on January 2, 2024, and on June 12, 2024 announced the sale of the Ayers Group, a division of our OCG segment. We move forward with a streamlined operating model focused on North American staffing and solutions and global Managed Service Provider (“MSP”) and recruitment process outsourcing (“RPO”) solutions. To further expand our higher-margin, higher-growth specialties, we acquired Motion Recruitment Partners, LLC (“MRP”) on May 31, 2024. The acquisition of MRP enhanced the scale and capabilities of Kelly’s staffing and consulting solutions across technology, telecommunications, and government specialties in North America, and RPO solutions globally. In addition, we remained focused on expanding the higher-margin therapy practice in our Education segment, evidenced by the November 2024 acquisition of Children’s Therapy Center (“CTC”). Together these changes represent structural shifts in Kelly’s operations and deliver meaningful improvement to the Company’s growth prospects and EBITDA margin profile, which we expect to continue as we move forward in 2025 and beyond.

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Proxy Summary 2024 Financial Highlights Full Year 2024 Financial Summary

|                        |     |                |     | Change Increase/(Decrease) |     |                |
|                        |     | Actual Results |     | As Reported                |     | As Adjusted(1) |
| Revenue                |     | $4.3B          |     | -10.4%                     |     | -10.4%         |