Company: SWAGW
Filing Date: 2025-01-22
Form Type: 10-K/A
Source: 0001213900-25-005516
Chunk: 28

Company: Stran & Company, Inc.
Filing Date: 2025-01-22
Form: 10-K/A
Chunk 28
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, understand trends, and make continuous improvements to the product offering        
 based on user demand and marketing goals. We also offer multiple procurement methods within the same platform. These include inventoried     
 products, made-to-order products, and personalized products. Our approach is to utilize all three procurement methods within a single        
 program to take advantage of the benefits each method offers. In addition to these three procurement models, Stran has developed strong      
 factory direct relationships with factories around the globe. We utilize these relationships to help drive down costs for our clients.       
 In order to ensure that we can bring products to market quickly and reduce the possibility of backorders, Stran uses a blended approach      
 to sourcing. We work with our domestic supply base to bookend our overseas inventory purchases. Stran purchases and owns inventory for       
 many clients. This benefits our customers by allowing for budget flexibility and a pay-as-you-go model, resulting in reduced upfront costs   
 and streamlined accounting and reporting.                                                                                                    |

| ● | Robust Technology. We have developed our own custom technology platform based on                                                              
 Magento Open Source, an open-source software e-commerce platform. Using Magento we have been able to build a custom solution that meets       
 the very distinctive needs of each of our clients. Stran is constantly making improvements and enhancements to our technology offerings.      
 Client stores feature the ability to purchase a combination of inventoried products in addition to on-demand, and personalized products.      
 The front-end responsive design ensures an impressive mobile experience. Our platform is user-friendly and easy to use while robust enough    
 to offer many of the requirements needed in a traditional B2B solution. The requirements can include allocation to cost centers, departments, 
 or general ledger codes; approval hierarchies; varied product selection or pricing by user group; and robust reporting. Our custom-built      
 platform is also tied directly into our fulfilment center system for streamlined flow of data and we are capable to tying our platform        
 into third party software such as Salesforce as well as accounting and procurement software.                                                  |

11

Under our agreement with Harte Hanks, as amended and supplemented, we may subcontract to Harte Hanks one or multiple functions as appropriate, such as e-store website setup; ongoing website inventory management services; monthly account management services; and print-on-demand, warehousing, fulfillment, pick/pack/ship, and other inventory management services. Costs and fees depend on types of services provided and any special or custom work that we request on behalf of our customers. In addition to continuing to use our