Company: FLDDW
Filing Date: 2025-04-11
Form Type: 424B3
Source: 0001213900-25-031004
Chunk: 46

Company: Fold Holdings, Inc.
Filing Date: 2025-04-11
Form: 424B3
Chunk 46
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 changes in
applicable accounting rules that require us to change the manner in which we account for our Bitcoin, there could be a material and adverse
effect on our financial results and the market price of our Common Stock may suffer as a result.

If we fail to develop,
maintain, and enhance our brand and reputation, our business, operating results, and financial condition may be adversely affected.

Our brand and reputation are
key assets and a competitive advantage. Maintaining, protecting, and enhancing our brand depends largely on the success of our marketing
efforts, ability to provide consistent, high-quality, and secure products, services, features, and support, and our ability to successfully
secure, maintain, and defend our rights to use the “Fold” mark and other trademarks important to our brand. We believe that
the importance of our brand will increase as competition further intensifies. Our brand and reputation could be harmed if we fail to achieve
these objectives or if our public image were to be tarnished by negative publicity, unexpected events, or actions by third parties. Unfavorable
publicity about us, including our products, services, technology, customer service, personnel, and Bitcoin or Bitcoin platforms generally
could diminish confidence in, and the use of, our products and services. Moreover, to the extent that we acquire a company and maintain
that acquired company’s separate brand, we could experience brand dilution or fail to retain positive impressions of our own brand
to the extent such impressions are instead attributed to the acquired company’s brand. In addition, because we are a founder-led
company, actions by, or unfavorable publicity about, Will Reeves, our co-founder and Chief Executive Officer, may adversely impact our
brand and reputation. Such negative publicity also could have an adverse effect on the size and engagement of our customers and could
result in decreased revenue, which could have an adverse effect on our business, operating results, and financial condition.

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Our long-term success
depends on our ability to develop products and services to address the rapidly evolving market for payments and financial services, and,
if we are not able to implement successful enhancements and new features for our products and services, our business could be materially
and adversely affected.

Rapid and significant technological
changes continue to confront the industries in which we operate, including developments in omnichannel commerce, proximity payment devices
(including contactless payments via NFC technology), digital banking, mobile financial apps, tokenization (e.g., replacing sensitive