Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 38

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 38
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 determining equity compensation, the Compensation Committee selected a 60/40 mix between PSUs and RSUs to balance the company's focus on performance and executive retention. The 60% weighting of PSUs reflects the company's commitment to a pay-for-performance philosophy, ensuring that a significant portion of equity compensation is directly tied to the achievement of key financial and strategic objectives. This design aligns executive compensation with stockholder interests and company performance. The remaining 40% allocated to RSUs serves as a retention tool, promoting leadership stability and encouraging sustained long-term value creation for stockholders.

The table below summarizes the total combined fair market value of long-term equity awards granted in 2024, along with the total number of shares awarded. Detailed breakdowns of the performance-based and time-based awards are presented in the tables that follow.

| Name             |     | Value 
 ($)   |           |     | Shares 
 (#)    |     |        |
| Shane Trigg      |     |       | 3,000,240 |     |        |     | 17,220 |
| Tim Eaton        |     |       |   500,143 |     |        |     |  2,131 |
| Matt Mazza       |     |       | 1,600,101 |     |        |     |  9,183 |
| Fay Sien Goon(1) |     |       | 1,000,172 |     |        |     |  5,740 |

(1) Ms. Goon received a prorated portion of the 2024 equity award pursuant to the terms of the Transition and Separation Agreement she entered into with the Company. Please see the section below titled "Potential Payments Upon Termination or Change in Control" for further details regarding such agreement.

#### Time-Based Restricted Stock Unit Grants
Our Compensation Committee approved the following time-based restricted stock unit grants with respect to the 2024 fiscal year:

| Name             |     | Value 
 ($)   |           |     | Shares 
 (#)    |     |       |
| Shane Trigg      |     |       | 1,200,096 |     |        |     | 6,888 |
| Tim Eaton        |     |       |   500,143 |     |        |     | 2,131 |
| Matt Mazza       |     |       |   640,094 |     |        |     | 3,673 |
| Fay Sien Goon(