Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1145

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1145
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 year-round including the
entirety of the last quarter (holiday season) of the calendar year.

Business
Model

There
are three main types of business models on Amazon: wholesale, private label and retail arbitrage. Our business model is wholesale, also
known as reselling, which refers to buying products in bulk directly from the brand or manufacturer at a wholesale price and making a
profit by selling the product on Amazon. We sell merchandise on Amazon and the sales are fulfilled by Amazon. We pay Amazon fees for
allowing us to sell on their platform.

The
advantages of selling via a wholesale model:

    ●
    Purchase
    lower unit quantities with wholesale orders than private label products.

    ●
    Selling
    wholesale is less time intensive and easier to scale than sourcing products via retail arbitrage.

    ●
    More
    brands will want to work with us because we can provide broader Amazon presence.

The
challenges of selling via a wholesale model:

    ●
    Fierce
    competition on listing for Buy Box on amazon.com (as described below).

    ●
    Developing
    and maintaining relationships with brand manufacturers.

8

Market
Description/Opportunities

According
to Statista, global retail sales are projected to increase by approximately 24.%% to $32.8 trillion in 2026 from $26.4 trillion in 2023.
U.S. ecommerce sales increased approximately 10.95% to $1.223 trillion in 2024 from $1.102 trillion in 2023.

Amazon
accounted for nearly 40% of all e-commerce in the United States and that makes Amazon the biggest ecommerce giant currently in the market.

Among
more than 2.5 million active third-party sellers on Amazon in 2023, we believe we have several competitive advantages:

    ●
    We
    have strong operations and sales teams experienced in listing, shipment, advertising, reconciliation and sales. By delivering high
    quality results and enhancing procedures through the process, our teams are competitive.

    ●
    We
    believe our software system gives us an advantage over our competition. The system is highly customized to our business model; it
    collects and processes large amounts of data every day to optimize our operation and sales. Through advanced software, we can identify
    products that we can lead in various categories.

    ●
    We
    are focused on three main categories which makes us more competitive in front of our suppliers