Company: KNRX
Filing Date: 2025-09-22
Form Type: F-1/A
Source: 0001493152-25-014499
Chunk: 100

Company: KNOREX LTD.
Filing Date: 2025-09-22
Form: F-1/A
Chunk 100
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 reach. This need for managing multiple siloed platforms further multiply the complexity associated with advertising online. As the digital landscape continues to evolve, the emergence of new ad channels continues to present marketers with an expanding array of opportunities and dilemmas. The ability to balance between audience reach and cost becomes a strategic imperative for marketers seeking to effectively capture and retain the attention of their target audiences.

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Burgeoning point solutions for omni-channel advertising.The current landscape of omni-channel advertising is marked by a surge in specialized
point solutions. Marketers are faced with the challenge of expanding their presence across diverse media and ad channels, as well
as adopting various advertising formats. Often, marketers with larger budget are faced with a dual scenario: they have to
either advertise with the Native Platforms where access and transacting are via these proprietary platforms’ UI
or their supplied APIs into some of the world’s most popular social media and search ad channels; or alternatively,
they advertise through web-based advertisements over the Open Internet through auction bidding processes—or commonly known by the confusing misnomer “programmatic” in our industry parlance; or
a combination of the two. The result is a fragmented landscape where marketers must operate separately on multiple platforms for advertisement
purchasing within these different ecosystems.

This isolated approach to setup
and execution of advertisements leads to the segregation and fragmentation of data and reporting, preventing marketers from achieving
a centralized view of their advertising efforts and outcomes across siloed and diverse ad channels. The challenges extend to tracking
and measuring advertising campaigns across multiple channels and linking online and offline activities to provide comprehensive insights.
To achieve a holistic perspective, marketers find themselves compelled to integrate data from disparate point solutions, a process
that involves numerous highly complex, time-consuming, and error-prone tasks to generate consolidated reporting. These obstacles
significantly hinder marketers in planning, executing, and optimizing their advertising investments in real-time. A more unified
and streamlined approach is essential to overcome these challenges and unlock the full potential of omni-channel advertising.

Escalating complexities in digital advertising execution.In recent years, the digital advertising ecosystem has also become increasingly complex, driven by the continual evolution of digital advertising technologies, increased regulations and regulatory requirements, and the introduction of new ad channels and advertising formats. Marketers naturally demand greater transparency in such a dynamic landscape with heightened costs and various challenges. Unlike traditional media advertising where execution details are minimal, digital advertising, particularly advertisement purchasing across various ad channels and platforms, is inherently a complex process. To achieve sufficient