Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 10

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 10
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 by approximately 3,481,673 shares (representing approximately 4.7% of the shares of common stock currently outstanding). As of the date hereof, we expect the Reverse Stock Split will cause insider ownership, defined as the percentage of shares of common stock outstanding owned by directors and executive officers of the Company, to increase from 37% to 38%. However, the ownership percentage and the reduction in the number of shares outstanding following the Reverse Stock Split may increase or decrease depending on purchases, sales and other transfers of our shares of common stock by our stockholders prior to the effective time of the Reverse Stock Split and the number of “street name” shares that are cashed out in the Reverse Stock Split. |

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TABLE OF CONTENTS

See “ Special Factors — Effects of the Reverse Stock Split” beginning on page 25, “ Special Factors — Fairness of the Reverse Stock Split” beginning on page 21, and “ Special Factors — Potential Conflicts of Interest of Officers, Directors, and Certain Affiliated Persons” beginning on page 34. Special Committee Recommendation of the Reverse Stock Split The Board established the Special Committee to consider and evaluate, among other things, whether a transaction of the type contemplated by the Reverse Stock Split was advisable or appropriate, and, if so, empowered the Special Committee to evaluate the specific terms of, and approve, the Reverse Stock Split. In that regard, the Special Committee considered the purposes of and certain alternatives to the Reverse Stock Split, the related advantages and disadvantages to our unaffiliated stockholders, and the fairness, from a financial point of view, to the Cashed Out Stockholders of the Cash Payment to be received by such stockholders in the Reverse Stock Split. The Special Committee consists of David Simon, Doug Schneider, and Ben Weinberger, each of whom is a non-employee director and independent within the meaning of Rule 10A-3(b) of the Exchange Act. The Special Committee determined that the Reverse Stock Split is in the best interests of the Company and its stockholders, and is substantively and procedurally fair to the unaffiliated stockholders of the Company, including the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders, and approved the Reverse Stock Split. See “ Special Factors — Fairness of the Reverse Stock Split” beginning on page 21. Treatment of Equity-Based Incentive Compensation Awards Certain of our directors and executive officers hold equity incentive compensation awards relating to our common stock. The treatment of those awards in