Company: SOBR
Filing Date: 2025-04-15
Form Type: 10-K
Source: 0001477932-25-002746
Chunk: 6

Company: SOBR Safe, Inc.
Filing Date: 2025-04-15
Form: 10-K
Item: Item 1
Chunk 6
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 consumer use; ·positive or negative coverage in the media, or changes in commercial perception of our products, or competing products, including our brand reputation; ·the degree of competition in our industry and any change in the competitive landscape, including consolidation among competitors or future partners; ·any safety, reliability or effectiveness concerns that arise regarding our products; ·unanticipated pricing pressures in connection with the sale of our products; ·the effectiveness of our sales and marketing efforts, including our ability to deploy a sufficient number of qualified representatives to sell and market our products; ·the timing of customer orders for our products and the number of available selling days in any quarterly period, which can be impacted by holidays, the mix of products sold and the geographic mix of where products are sold; ·unanticipated delays in product development or product launches; ·the cost of manufacturing our products, which may vary depending on the quantity of production and the terms of our agreements with third-party suppliers; ·our ability to raise additional capital on acceptable terms, or at all, if needed to support the commercialization of our products; ·our ability to achieve and maintain compliance with all regulatory requirements applicable to our products and services; ·our ability to obtain, maintain and enforce our intellectual property rights; ·our ability and our third-party suppliers’ ability to supply the components of our products in a timely manner, in accordance with our specifications, and in compliance with applicable regulatory requirements; and ·introduction of new products or technologies that compete with our products.

The cumulative effects of these factors could result in large fluctuations and unpredictability in our quarterly and annual operating results. If our assumptions regarding the risks and uncertainties we face, which we use to plan our business, are incorrect or change due to circumstances in our business or our markets, or if we do not address these risks successfully, our operating and financial results could deviate materially from our expectations and our business could suffer.

This variability and unpredictability could also result in our failure to meet the expectations of industry or financial analysts or investors for any period. If our revenue or operating results fall below the expectations of analysts or investors or below any forecasts we may provide to the market, it will negatively affect our business, financial condition and results of operations.

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Unfavorable global economic conditions could adversely affect our business, financial condition, or results of operations.

Our results of operations could be adversely affected by general conditions in the global economy and in the global financial markets, including