Company: BCDRF
Filing Date: 2025-02-28
Form Type: 20-F
Source: 0000891478-25-000054
Chunk: 510

Company: Banco Santander, S.A.
Filing Date: 2025-02-28
Form: 20-F
Chunk 510
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Keep evolving ouractive capital managementand global operating models.                                                                                                                                            
 →Attract, develop and retaintop talent.                                                                                                                                                                            |
| Corporate & Investment Banking                                     |     |                                                                                                                                                                                                                    |
| Our global platform to support corporate and institutional clients |     |                                                                                                                                                                                                                    |

In order to deliver on our 2025 priorities, we will focus on the following levers :

• Deepen client relationships :

• Foster and expand our advisory/value-added businesses on the back of our transformation initiatives, with a particular focus on fee business.

• Materialize the growth plan for our US franchise, maximizing impact on global CIB, leveraging our new capabilities and expanded coverage.

• Continue to foster collaboration with other global businesses to generate additional value for the Group.

• Operational leverage:

• Consolidate our centres of expertise to strengthen our positioning in our core markets.

• Further grow our Global Markets franchise on the back of the investments made and leveraging collaboration opportunities with Global Transaction Banking and Global Banking.

• Advance in the execution of our automatization and digitalization initiatives, enhancing the business value from our data and exploring tangible opportunities from AI.

• Global platforms:

• Keep evolving our operating model deepening globalization, standardization and specialization of our business, improving client experience, efficiency and risk management.

• Further optimize our originate-to-share model in close partnership with the Group's Global Asset Desk for active capital management.

• Attract, develop and retain top talent while strengthening our culture and risk awareness.

| Customer experience                                                                                             |     | Operational leverage                                                                |     | Global platform                                                                           |
| Trusted advisorto our clients, building long-term relationships supported byour global reach and local strength |     | Consolidate ourglobal centres of expertise and tech investmentsas levers for growth |     | Further optimize ouroriginate-to-share and global operationalmodels,leveraging technology |

Annual report 2024 487

| Contents |     | Business model and strategy |     | Sustainability statement |     | Corporate governance |     | Economic and financial review |     | Riskmanagement and compliance |

| Wealth                                                                                      |     | Our priorities for 2025 are to:                                                                                                                  
 →Improve our customer experienceproviding enhanced value-added products and services and expanding our presence to new countries and businesses. 
 →Boostoperational leverageby globalizing service and product factories/hubs and enhancing local distribution.                                    
 →Develop commonglobal platformsto transform our operations and distribution model leveraging Group's technology, data and AI.                    |
| Wealth Management & Insurance                                                               |     |                                                                                                                                                  |