Company: CHOW
Filing Date: 2025-03-19
Form Type: DRS/A
Source: 0001493152-25-010898
Chunk: 98

Company: ChowChow Cloud International Holdings Ltd
Filing Date: 2025-03-19
Form: DRS/A
Chunk 98
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 the third parties           |     |                       |  30,380 |     |   |   7.9 |     |             |  32,260 |     |             |   4,136 |     |   |   4.6 |     |        |   6.2 |
| Total                               |     |                       | 383,628 |     |   | 100.0 |     |             | 896,260 |     |             | 114,905 |     |   | 100.0 |     |        | 133.6 |

Selling and marketing expenses increased by HK$0.5 million or 133.6% from HK$0.4 million for the six months ended June 30, 2023 to HK$0.9 million (US$0.1 million) for the six months ended June 30, 2024. The increase was mainly driven by the increase in marketing service fee paid to the third party by HK$0.5 million (US$0.07 million) as we would like to expand our customer base and revenue, not only in Hong Kong, but also in other Asia Pacific areas, by putting more resource to the marketing activities.

| 59 |

General and administrative expenses

General and administrative expenses primarily consist of salaries, bonuses, and benefits for employees involved in general corporate functions, such as finance, human resources, legal, and executive management. These expenses also include depreciation and amortization related to assets used in corporate activities, legal and professional service fees, entertainment expenses, short-term rental expenses for office spaces, and other administrative expenses.

Our major general and administrative expenses were comprised of the following items during the periods indicated:

|                                     |     |                   Six 
 months ended June 30, |           |     |   |       |     |             |           |     |             |         |     |   |       |     |        |       |   |
|                                     |     |                  2023 |           |     |   |       |     |        2024 |           |     |             |         |     |   |       |     | Change |       |   |
|                                     |     |                   HK$ 
           (Unaudited) |           |     | % |       |     |         HK$ 
 (Unaudited) |           |     | US$         
 (Unaudited) |         |     | % |       |     | %      |