Company: MYSEW
Filing Date: 2025-11-13
Form Type: 10-Q
Source: 0001213900-25-110045
Chunk: 169

Company: Myseum, Inc.
Filing Date: 2025-11-13
Form: 10-Q
Item: Part I, Item 2
Chunk 169
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was attributable to an increase in stock-based compensation of $194,266 due to the issuance of new stock options, increase in health insurance
of $21,531, and an overall increase in compensation and other related expenses of $98,746.

During the nine months ended September 30, 2025 and 2024, compensation and related expenses amounted to $2,422,352 and $1,881,682, respectively,
an increase of $540,670, or 28.7%. The increase was attributable to an increase in stock-based compensation of $496,395 due to the issuance
of new stock options, and an overall increase in compensation and other related expenses of $44,275.

Marketing and advertising expenses

During the three months ended September 30, 2025
and 2024, marketing and advertising expenses amounted to $54,087 and $34,134, respectively, an increase of $19,953, or 58.4%. During the
nine months ended September 30, 2025 and 2024, marketing and advertising expenses amounted to $164,590 and $101,734, respectively, an
increase of $62,856, or 61.8%. The increase was primarily due to an increase in promotions, branding and digital marketing strategies
and social media ads.

Professional and consulting expenses

During the three months ended September 30, 2025
and 2024, we reported professional and consulting expenses of $221,275 and $222,220, respectively, a decrease of $945, or 0.4%. The decrease
was primarily attributable to a decrease in accounting fees of $10,804, a decrease in stock-based consulting fees of $655, a decrease
in other consulting fees of $2,500, offset by an increase in investor relations of $5,018, an increase in Edgar filing agent fees of $3,014,
an increase in other professional fees of $3,210, and an increase in legal fees of $1,772.

During the nine months ended September 30, 2025 and 2024, we reported professional and consulting expenses of $1,087,655 and $726,119,
respectively, an increase of $361,536, or 49.8%. The increase was primarily attributable to an increase in investor relations of $215,322,
an increase in legal fees of $92,967, an increase in accounting fees of $85,770,