Company: FLDDW
Filing Date: 2025-03-28
Form Type: 10-K
Source: 0001013762-25-004107
Chunk: 289

Company: Fold Holdings, Inc.
Filing Date: 2025-03-28
Form: 10-K
Item: Item 1A
Chunk 289
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 be adversely affected.

We rely upon third-party platforms for the distribution
of certain products and services. Our Fold app is provided as a free application through both the Apple App Store and the Google Play
Store. The Google Play Store and Apple App Store are global application distribution platforms and the main distribution channels for
our app. As such, the promotion, distribution, and operation of our app is subject to the respective platforms’ terms and policies
for application developers, which are very broad and subject to frequent changes and re-interpretation. Further, these distribution platforms
often contain restrictions related to crypto assets that are uncertain, broadly construed, and can limit the nature and scope of services
that can be offered. If our products are found to be in violation of any such terms and conditions, we may no longer be able to offer
our products through such third-party platforms. There can be no guarantee that third-party platforms will continue to support our product
offerings, or that customers will be able to continue to use our products. Any changes, bugs, technical or regulatory issues with third-party
platforms, our relationships with mobile manufacturers and carriers, or changes to their terms of service or policies could degrade our
products’ functionalities, reduce or eliminate our ability to distribute our products, give preferential treatment to competitive
products, limit our ability to deliver high quality offerings, or impose fees or other charges, any of which could affect our product
usage and harm our business.

We rely on search engines, social networking sites, and other
web-based platforms to attract a meaningful portion of our users, and if those search engines, social networking sites and other web-based
platforms change their listings or policies regarding advertising, or increase their pricing or suffer problems, it may limit our ability
to attract new users.

Many users locate our website through internet search
engines, such as Google, and advertisements on social networking sites and other web-based platforms. If we are listed less prominently
or fail to appear in search results for any reason, downloads of our mobile application, and visits to our website and kiosks, could decline
significantly, and we may not be able to replace this traffic. Search engines revise their algorithms from time to time in an attempt
to optimize their search results. If the search engines on which we rely for algorithmic listings modify their algorithms, we may appear
less prominently or not at all in search results, which could result in reduced traffic to our website that we may not be able to replace.