Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 3

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 3
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 • |     | Continued International Expansion: Further penetration into international markets where Celsius is pursuing methodical growth alongside strong distribution and retail partners. |

| • |     | Operational Excellence: Continued pursuit of operational excellence and efficiency through disciplined technology investments, employee development and margin expansion from acquisition synergies, scale, and vertical integration. |

As we reflect on 2024, we are proud of our accomplishments, but we remain focused on the vast opportunities aheadfor our company. Our mission to disrupt the energy category,provide better-for-youfunctional beverages, and deliver long-term value to our stockholders remains steadfast.

Thank you for your continued trust and support.

Grab a Celsius and Live Fit!

John Fieldly

Chairman of the Board & CEO

Celsius Holdings, Inc.

CELSIUS HOLDINGS, INC. 2381 NW Executive Center Drive, 4th Floor Boca Raton, Florida 33431 NOTICE OF ANNUAL MEETING OF STOCKHOLDERS To be held on May 28, 2025 To our Stockholders: On behalf of the Board of Directors, it is my pleasure to invite you to attend the 2025 Annual Meeting of Stockholders (the “Annual Meeting”) of Celsius Holdings, Inc., a Nevada corporation (the “Company”), which will be held at 8:00 a.m., Eastern Time on May 28, 2025. The Annual Meeting will be held entirely virtually. You may register to attend the virtual Annual Meeting via the Internet at https://www.proxydocs.com/CELH. You will then receive a registration confirmation email, with details on how to attend the meeting. The Annual Meeting will be held for the following purposes, which are more fully described in the accompanying proxy statement:

| 1. | To vote to elect as directors the nine nominees named in the attached proxy statement to serve until the 2026 annual meeting of stockholders and until their respective successors are duly elected and qualified; |

| 2. | To vote on a non-binding advisory resolution to approve the compensation of our Named Executive Officers (Say on Pay); |

| 3. | To vote on a non-binding advisory vote on the frequency of non-binding advisory votes regarding the compensation of our Named Executive Officers (Say on Frequency); |

| 4. | To approve an amendment in the form set forth in Annex A to the attached proxy statement (the “Charter Amendment”) to the Company’s Articles of Incorporation, as amended prior to the Annual Meeting (the “Articles of Incorporation”),