Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1287

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1A
Chunk 1287
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An
investment in our common stock involves a high degree of risk. You should carefully consider the following risk factors and the other
information in this Annual Report on Form 10-K before investing in our common stock. Our business and results of operations could be
seriously harmed by any of the following risks. The risks set out below are not the only risks we face. Additional risks and uncertainties
not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition
and/or operating results. If any of the following events occur, our business, financial condition and results of operations could be
materially adversely affected. In such case, the value and trading price of our common stock could decline, and you may lose all or part
of your investment.

Summary
Risk Factors

The
principal factors and uncertainties that make investing in our ordinary shares risky, include, among others:

Risks
Related to Our Financial Position and Capital Requirements

    ●
    We
    have historically incurred significant losses and there can be no assurance when, or if, we will achieve or maintain profitability.

    ●
    It
    is difficult to forecast our future performance, which may cause our financial results to fluctuate unpredictably.

    ●
    We
    will need to raise additional capital to meet our business requirements in the future, which is likely to be challenging, could be
    highly dilutive and may cause the market price of our common stock to decline.

    ●
    The
    report of our independent registered public accounting firm contains an explanatory paragraph regarding substantial doubt about our
    ability to continue as a going concern.

Risks
Related to Our Company and Our Business

    ●
    The
    market for our measurement technology is new and unproven, may experience limited growth and is highly dependent on U.S. retailers
    and online third-party resellers adopting our flagship product, MySizeID.

    ●
    Failure
    to effectively develop and expand our sales and marketing capabilities could harm our ability to grow our business and achieve broader
    market acceptance of our products.

    ●
    We
    expect our sales cycle to be long and unpredictable and require considerable time and expense before executing a customer agreement,
    which may make it difficult to project when, if at all, we will obtain new customers and when we will generate revenue from those
    customers.

    ●
    We
    acquired Orgad and Naiz and may in the