Company: EUDAW
Filing Date: 2025-04-29
Form Type: 20-F
Source: 0001641172-25-006627
Chunk: 18

Company: EUDA Health Holdings Ltd
Filing Date: 2025-04-29
Form: 20-F
Item: Item 3
Chunk 18
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 additional services to existing clients would suffer and
EUDA’s reputation with existing or potential clients would be harmed.

If
EUDA fails to maintain brand awareness economically, business might suffer and it could adversely impact the Company’s operational
and financial performance.

Maintaining
awareness of EUDA’s brand in an economical manner is critical for the promotion of existing services and is an important element
in attracting new clients and in attracting and retaining qualified employees. EUDA’s future growth is also expected to be driven
by word of mouth accompanied by enhanced brand awareness. As EUDA seeks to differentiate itself from competitors, the success of brand
awareness initiatives is crucial, which will depend largely on the effectiveness of marketing efforts and on the ability to provide reliable
and useful services at competitive prices.

Additionally,
clients might not associate the different brands EUDA owns under the broader umbrella of the EUDA brand. For example, customers might
not associate a EUDA service as being under the EUDA brand or related to it, which may result in losing integration benefits to its competitors.

Moreover,
third parties’ use of trademarks or similar branding could materially harm EUDA’s business or result in litigation and other
costs. If EUDA fails to successfully maintain the Company’s brand or lower customer acquisition costs to maintain the Company’s
brand, EUDA may fail to attract enough new clients or retain existing clients to the extent necessary to realize a sufficient return
on brand-building efforts, and EUDA’s business and ability to attract and retain qualified employees could suffer, and thus adversely
impact the Company’s operational and financial performance.

EUDA’s
marketing efforts depend significantly on EUDA’s ability to receive positive references from existing clients.

EUDA’s
marketing efforts depend significantly on EUDA’s ability to call upon current clients to provide positive references
to new and potential clients. The loss or dissatisfaction of any client, especially long-term clients, could substantially harm EUDA’s
brand and reputation, inhibit widespread adoption of the Company’s solutions and services and impair the Company’s ability
to attract new clients and members and retain existing clients and members. Any of these consequences could lower EUDA’s annual
net dollar retention rate and/or cause loss of future and potential revenue and thereby have a material adverse effect on EUDA’s
business, financial condition and results of operations.

  11  

Future
sales and business to clients based in different countries or EUDA’s international operations may expose the Company to risks inherent
in international sales that, if realized, could adversely