Company: MCHB
Filing Date: 2025-05-09
Form Type: 425
Source: 0001518715-25-000085
Chunk: 33

Company: Mechanics Bancorp
Filing Date: 2025-05-09
Form: 425
Chunk 33
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 our bank data to make sure it's not being put out there with people who have good intentions, but unintentionally put information out on the internet. So we're thoughtful about that. Mark Mason Okay, we have almost exhausted the chat pane and the email questions. There's a few of those that are probably too detailed for this group. We'll try to answer privately or they'll get answered during the iterations of the FAQs that we're going to continue to put out. I want to give this audience one last chance to ask questions before we conclude. We are at 90 minutes. Congratulations. And most of you are still standing on the back. Thank you. Final questions from this group. Question from the audience All right. With the expansion into the Northwest, Pacific Northwest and Hawaii a lot of people don't know the Mechanics’ name out here, so what are your plans for marketing to get the recognition?

C.J. Johnson That's a great question. I think it's going to be a careful strategy. We want to get our name out there. I think it'll start with activities in the community. Obviously we'll do a rebranding effort. We want to understand what do you participate in today? What, where do you donate to? We'll continue that. We'll hopefully expand it. We do think it's a tremendously important and effective way because we're not a mass marketer. We're not going to be on the TV station or doing anything that's huge. But we’re all about word of mouth, we're all about community events, we love our employees to serve on boards of nonprofits and get involved and then get our name out that way and then hopefully we get referrals. We love referral business. But we'll have a very careful focus on introducing our brand to these markets. And again, it's all the same folks at the branches and in the mortgages and so, in the commercial bankers, and so it should be pretty seamless. Just a different name, but hopefully more capabilities in certain areas like wealth. And we will put some dollars behind it in a thoughtful fashion. Mark Mason Anyone else going once? Alright, well, I want to thank everyone, not just here with us in person today, but we've had a very active participation online. I think this has been time very well spent. I hope you feel that way. C.J., thank you. Thank you to your team for being here and taking all the questions. I know I appreciate it. I think all the HomeStreet team