Company: JWEL
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001213900-25-041556
Chunk: 64

Company: Jowell Global Ltd.
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4A
Chunk 64
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 and deregistering the equity pledges of the VIE, which in turn would affect our ability to consolidate,
derive economic interests from, or exert control over the VIE. For more detail, see“ Risk Factors - Risks
Related to Our Corporate Structure - If the PRC government deems that the contractual arrangements in relation to the consolidated
variable interest entities do not comply with PRC regulatory restrictions on foreign investment in the relevant industries, or if
these regulations or the interpretation of existing regulations change in the future, we could be subject to severe penalties or be
forced to relinquish our interests in those operations.”

In 2012, Shanghai Juhao started its operation,
which was among the first membership -based e-commerce platforms for online-to-offline sales of cosmetics, health and nutritional
supplements and household products in China. Today, we offer an online platform Juhao Mall which holds an EDI (Electronic Data Interchange)
certification approved by the Shanghai Communication Administration pursuant to the requirement of Ministry of Industry and Information
Technology of China, selling our own brand products manufactured by third parties as well as international and domestic branded products
from 200+ other manufacturers. As of December 31, 2024 and 2023 our platform had 2,485,533 and 2,483,250 VIP members who have registered
on our platform, respectively, 274 and 270 merchants who have opened their own stores on our platform, respectively. During the years
ended December 31, 2024 and 2023, 52.6% and 48.2% of the products sold on our platform were cosmetics and health and nutritional supplements,
respectively. We also sell household products, such as pots and pans, paper towels, cups, vacuum cleaners, massagers, towels on our platform,
and those products account for 47.2% and 51.4% of the products sold on our platform in 2024 and 2023, respectively.

We believe that we are industry forerunners in
turning data insight into valuable business intelligence in China. We continue to innovate and develop new solutions for our e-commerce
platform, which is supported by a strong IT infrastructure. We currently offer innovative service modules on our platforms such as data
analysis, CRM (customer relationship management), classification management, supply chain management, online shopping consultation, price
intelligence system, and precision marketing. Aimed at operational excellence, our service modules are designed and built to satisfy the