Company: KNRX
Filing Date: 2025-08-21
Form Type: F-1/A
Source: 0001641172-25-025066
Chunk: 107

Company: KNOREX LTD.
Filing Date: 2025-08-21
Form: F-1/A
Chunk 107
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-less and privacy-compliant technologies, S2S (Server-to-Server communication), location-based advertising, unified profile, advanced dynamic creative optimization (DCO), customer data platform (CDP) and so on.

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Our customers can subscribe to the different tiered subscription plans on the XPO platform. We charge monthly subscription fee for the use of the XPO Platform, and additional fees including advertisement account fees, media fees (a certain percentage of the total advertisement spend occurring for all their accounts in XPO), and fees for add-on services such as managed activations and professional services. Our professional services cover campaign management of the customer’s XPO accounts, digital package consultation, account management guidance, customized reporting analysis, generation, and compilation etc., campaign strategy and optimization consultation, technical integration consultation, business consulting, training and so on. Our managed activation includes full end-to-end campaign setup and monitoring, conversion tracking setup, assembly and adaptation of template-based advertisement and analytics reporting.

Our subscription plan
includes a one-time onboarding session, access to knowledge base and standard technical support. Any additional training or onboarding
or advanced setup as determined by our specialists may require engagement of our professional services.

Our Customers

We specialized in providing
digital marketing services on the XPO platform, catering to marketers across varied industry sectors including automotive, e-commerce,
food and beverages, healthcare, hospitality, retail, and travel. Our customer base primarily comprises mid- and small-sized advertising
agencies operating in these sectors.

Our sales team identifies potential
clients that align with our target ideal customer profile (ICP). Multiple virtual meetings are set up to assess the prospect’s
fit, involving or sales engineers, solutions architects when necessary. Upon identifying a suitable prospect, our sales team works diligently
to close the deal. Subsequently, our account management team takes over after the client signs a master services agreement. They facilitate
kickoff meetings to introduce our team members, including the customer success team, initiating a seamless onboarding process. The account
management team remains the primary point of contact, ensuring a cohesive and collaborative relationship with our clients. This approach
fosters a client-centric environment and sets the foundation for successful, long-term partnerships.

For the fiscal year ending
December 31, 2023, our revenue was derived from 29 customers, with the top five customers contributing approximately 86.2% of
the total revenue. In the subsequent year ending December 31, 2024, our customer base was 37, with