Company: CDLX
Filing Date: 2025-11-05
Form Type: 10-Q
Source: 0001666071-25-000159
Chunk: 132

Company: Cardlytics, Inc.
Filing Date: 2025-11-05
Form: 10-Q
Item: Item 1
Chunk 132
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 the Cardlytics and Bridg platform.Adjusted ContributionAdjusted Contribution measures the degree by which Revenue generated from our marketers exceeds the cost to obtain the purchase data and the digital advertising space from our partners. Adjusted Contribution demonstrates how incremental Revenue on our platforms generates incremental amounts to support our sales and marketing, research and development, general and administrative and other investments. Adjusted Contribution is calculated by taking our total Revenue less our Partner Share and other third-party costs. Adjusted Contribution does not take into account all costs associated with generating Revenue from advertising campaigns, including sales and marketing expenses, research and development expenses, general and administrative expenses and other expenses, which we do not take into consideration when making decisions on how to manage our advertising campaigns. Management views Adjusted Contribution as the most relevant metric to measure the financial performance as it reflects the dollars we keep after all of our partners are paid. 

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The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands): Three Months EndedSeptember 30,Nine Months EndedSeptember 30, 2025202420252024Adjusted Contribution$30,030 $36,382 $98,624 $109,825 Minus:Delivery costs5,730 7,830 19,901 21,664 Sales and marketing expense7,865 13,163 31,954 41,306 Research and development expense8,799 13,194 31,800 39,712 General and administrative expense10,854 12,076 37,537 42,712 Acquisition, integration and divestiture costs— — — 162 Change in contingent consideration— 100 102 110 Impairment of goodwill and intangible assets58,843 131,595 58,843 131,595 Loss (gain) on disposal or divestiture320 — (4,831)— Depreciation and amortization expense6,473 6,970 19,039 19,749 Total other expense (income)3,819 (3,364)(483)(13,470)Loss before income taxes$(72,673)$(145,182)$(95,238)$(173,715)The following tables provide geographical information (in thousands): Three Months EndedSeptember 30,Nine Months EndedSeptember 30, 2025202420252024Revenue:United States$45,178