Company: ZCARW
Filing Date: 2025-03-04
Form Type: S-1
Source: 0001213900-25-020176
Chunk: 114

Company: Zoomcar Holdings, Inc.
Filing Date: 2025-03-04
Form: S-1
Chunk 114
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 (this reflects the portion of the host incentives accounted for as sales and marketing expense during the three months ended December 31, 2024, as compared to the three months ended December 31, 2023). Personnel-related costs decreased by $0.14 million due to reductions in headcount. Sales and marketing expense totaled $1.21 million during the nine months ended December 31, 2024, as compared to $4.82 million during the nine months ended December 31, 2023, a decrease of $3.61 million, or 75%, primarily driven by a $1.82 million reduction in brand marketing expenses incurred on brand visibility, and $1.25 million reduction in performance marketing expenses. Further there was a reduction of $ 0.24 million in Host incentives (this reflects the portion of the host incentives accounted for as sales and marketing expense) during the nine months ended December 31, 2024, as compared to the nine months ended December 31, 2023. Personnel-related costs decreased by $0.31 million due to reductions in headcount. 62 General and Administrative

|                    |     | 2024 |                     Three 
 months ended December 31, |     | 2023 |           |     | Change |            |   |     | %      
 Change |     |   |     | 2024 |                      Nine 
 months ended December 31, |     | 2023 |            |     | Change |            |   |     | %      
 Change |     |   |
|:-------------------|:----|:-----|--------------------------:|:----|:-----|----------:|:----|:-------|:-----------|:--|:----|:-------|----:|:--|:----|:-----|--------------------------:|:----|:-----|-----------:|:----|:-------|:-----------|:--|:----|:-------|----:|:--|
| General            
 and administrative |     | $    |                 3,247,389 |     | $    | 9,782,855 |     | $      | (6,535,466 | ) |     |        | -67 | % |     | $    |                 7,302,337 |     | $    | 14,424,956 |     | $      | (7,122,619 | ) |     |        | -49 | % |