Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 135

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 135
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 that significantly exceed current legal requirements and potentially classify
our messages as “spam,” even where we do not agree with that conclusion. In addition, the wireless carriers use technical
and other measures to attempt to block non-compliant senders from transmitting messages to their customers; for example, wireless carriers
block short codes or Internet Protocol addresses associated with those senders. There can be no guarantee that we, or short codes registered
to us, will not be blocked or blacklisted or that we will be able to successfully remove ourselves from those lists. Although our services
typically require customers to opt-in to a campaign, minimizing the risk that our customers’ messages will be characterized as
spam, blocking of this type could interfere with our ability to market products and services of our customers and communicate with end
users and could undermine the effectiveness of our customers’ marketing campaigns. To date we have not experienced any material
blocking of our messages by wireless carriers, but any such blocking could have an adverse effect on our business and results of operations.

We
depend on third party providers for a reliable Internet infrastructure and the failure of these third parties, or the Internet in general,
for any reason would significantly impair our ability to conduct our business. We outsource all of our data center facility management
to third parties who host the actual servers and provide power and security in multiple data centers in each geographic location. These
third-party facilities require uninterrupted access to the Internet. If the operation of our servers is interrupted for any reason, including
natural disaster, financial insolvency of a third-party provider, or malicious electronic intrusion into the data center, our business
would be significantly damaged. As has occurred with many Internet-based businesses, on occasion in the past, we have been subject to
“denial-of-service” attacks in which unknown individuals bombarded our computer servers with requests for data, thereby degrading
the servers’ performance. While we have historically been successful in relatively quickly identifying and neutralizing these attacks,
we cannot be certain that we will be able to do so in the future. If either a third-party facility failed, or our ability to access the
Internet was interfered with because of the failure of Internet equipment in general or we become subject to malicious attacks of computer
intruders, our business and operating results will be materially adversely affected.

Failure
to adequately manage our growth may seriously harm our business. We operate in an emerging technology market and have experienced,
and may continue to experience, significant growth in our business. If we do not