Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 382

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 382
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ni-channel shopping behaviors, blending online and offline touchpoints to research and purchase products. A substantial portion of global e-commerce occurs on marketplaces, highlighting the importance of platforms like Btab’s, which enable businesses to engage with consumers across multiple channels, including marketplaces, social networks, and branded websites.

5.

Growth of Digitally Native Brands (DNBs)

The rise of digitally native brands (DNBs) is reshaping retail, with direct-to-consumer (DTC) models gaining popularity. Btab’s e-commerce platforms are tailored to support the rapid growth and scalability of DNBs, offering turnkey solutions that facilitate quick product launches and scaling to mid-market size and beyond.

6.

Advancements in Digital Technologies

Digital transformation continues to drive innovations in AI, data analytics, cloud computing, and omnichannel integration. These advancements are reshaping e-commerce, enabling businesses to offer

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personalized shopping experiences, streamline operations, and gain actionable insights from customer data. Btab leverages these technologies to enhance its platform’s capabilities, empowering small businesses and independent merchants to compete effectively in the digital economy.

#### Our Growth Strategy

#### I.

#### E-Commerce
We intend to focus on developing our e-commerce business and brand across all of our reportable segments to generate growth in our business. As e-commerce continues to gain momentum, particularly in international markets, businesses are focusing on streamlining their technology platforms to provide integrated solutions that simplify online selling, order fulfillment, and logistics management. Btab aims to become a key player in this space by offering a comprehensive set of tools for small businesses to create and manage their online presence. This includes online store building, e-commerce hosting, payment solutions, inventory management, and digital marketing support. We believe these services will enable merchants to focus on growing their businesses while leveraging advanced technology to handle the complexities of online commerce.

We also believe there is a growing need for efficient supply-chain technology that allows businesses to manage their inventories, fulfill orders promptly, and scale operations globally. As part of its future investments, Btab’s focus on developing and delivering proprietary e-commerce and supply-chain technology will play a crucial role in expanding its global footprint, improving operational efficiencies, and supporting geographic expansion.

To further strengthen its platform capabilities and unlock new growth opportunities, Btab is investing in advanced technology upgrades across its platforms:

Online Marketing:

Btab is enhancing its digital marketing platforms with AI-powered analytics and advanced automation to further support users in promoting