Company: TRUE
Filing Date: 2025-02-20
Form Type: 10-K
Source: 0001327318-25-000006
Chunk: 45

Company: TrueCar, Inc.
Filing Date: 2025-02-20
Form: 10-K
Item: Item 1
Chunk 45
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Item 1.    Business

Overview

TrueCar is a leading automotive digital marketplace that operates at the heart of the automotive retail ecosystem where car shoppers, dealers and manufacturers intersect. Powered by proprietary data and analytics, we are developing the industry’s most personalized and efficient car-buying experience accessible to consumers on our TrueCar-branded website and mobile applications as well as co-branded websites operated in partnership with over 250 leading brands and organizations such as Sam’s Club, AAA, and Navy Federal Credit Union, which we refer to as our affinity partner network. Through our platform, we enable car shoppers to connect directly with our network of TrueCar Certified Dealers and allow dealers and automotive manufacturers, known in the automotive industry as original equipment manufacturers, or OEMs, to reach up to 7 million in-market car shoppers that shop on TrueCar each month.

Consumers

For many consumers, the car-shopping experience can be time-consuming and inefficient. Discovering the right vehicle across a myriad of brands, models and available inventory can be daunting and information about a vehicle’s fair market value, available incentives and personalized pricing is often opaque and hard to come by. TrueCar simplifies the car-buying process for consumers by providing an intuitive and personalized digital shopping experience that helps shoppers (1) discover and compare vehicles with proprietary content and data-driven rankings, (2) search for their desired vehicle across nearly 2 million average listings, (3) become informed on a vehicle’s fair market price, (4) access exclusive offers and incentives, (5) appraise the value of a vehicle they want to trade or sell, (6) explore and unlock competitive financing solutions, and (7) connect seamlessly with TrueCar’s network of Certified Dealers.

Dealers

Our nationwide network of Certified Dealers extends across all 50 states and the District of Columbia and consists of both new car franchise dealers representing nearly every major vehicle brand and independent dealers exclusively selling used vehicles. These dealers can take advantage of our offerings to cost-effectively drive incremental vehicle sales by marketing to and connecting with highly-informed in-market car shoppers. Beyond providing dealers with access to our unique audience, we empower dealers to convert shoppers into buyers using our proprietary market data and consumer insights as well as a range of sales enhancement tools that allow dealers to create and share personalized offers with TrueCar leads. In addition, we support dealers interested in sourcing used vehicles directly from consumers through our Trade and Sell-Your-Car experiences.

OEMs

Through the