Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 49

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 4
Chunk 49
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 analysis, and more.

At the end of 2022, we set
as our leading goal to start our path towards profitability. As part of our focus on generating profitable revenues, we decided in July
2023 to downscale our investment towards the consumer internet accesses segment of our business, operated under our wholly owned subsidiary,
CyberKick. CyberKick’s business model was based on acquiring new users to download and use our solutions. Following a careful analysis
of prevailing market conditions, including the costs of acquiring such users, we identified that while this business model may provide
a potential to generate future revenues, it requires significant resources and investments in advance that cause operational loss, resulting
in non-profitable revenues. We therefore decided to scale down the operations of the internet access solutions for consumers, a decision
that resulted in material reductions of expenses and headcount. We continue to maintain our products and the service only to current paying
users, which allows us to generate revenue from past investments in acquiring such users, with minimal costs. We also generated in CyberKick
during 2024 immaterial revenues from providing advertising services to one enterprise.

We offer the following services
& solutions:

Web Data Collection

  Static residential proxy network: a proxy network,                                                      

  Rotating residential proxy network: a proxy network,                                                                                      

  Data center proxy network: a proxy network, which is                                                                                          

  Premium dedicated static residential proxies: a solution                                                                                  

  Mobile proxies: a proxy network, which is based on   

  Search Engine Results Page, or SERP data collection service: a tool that delivers real-time structured data from global search engines, tailored to the customer’s needs.  

  Social data collection service: a tool that is designed  

  Website Unblocker: a tool which allows our customers                                                                                    

  AI data collector: a tool that is designed to simplify                                                                                 

Web Data Collection Background

Today, data is the core and
essence of all companies, and decisions are made based on data analysis rather than gut feelings. As markets become more and more competitive,
so does the need for large amounts of data to be analyzed in real time in order to make business decisions. To achieve this, companies
of all sectors started collecting data from internet websites - this can be consumer and customer related data, product prices, advertising
data, financial data, internet behavior data, or other information.

The challenge is that it has
become common for internet websites to change their displayed information based on user IP address,