Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 73

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 73
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 |     | $                                                                        | 6.13 | 2 |     |                                                                                                                                                    | 20,728,628 | 3 |
| Equity compensation plans not approved by stockholders |     |                                                                                                      |         0 |   |     |                                                                          |    0 |   |     |                                                                                                                                                    |          0 |   |
| Total                                                  |     |                                                                                                      | 3,448,954 |   |     | $                                                                        | 6.13 |   |     |                                                                                                                                                    | 20,728,628 |   |

| (1) | Of these shares, 2,397,759 were subject to options then outstanding under the 2015 Plan, 1,021,195 were subject to RSUs and PSUs then outstanding under the 2015 Plan, and 30,000 were subject to options then outstanding under the 2006 Plan. |

| (2) | This weighted-average exercise price does not reflect the 1,021,195 shares that will be issued upon the vesting of outstanding RSUs and PSUs. |

| (3) | Of the aggregate number of shares that remained available for future issuance, all were available under the 2015 Plan. The shares available for awards under the 2015 Plan are, subject to certain other limits under the plan, generally available for any type of award authorized under the 2015 Plan, including stock options, stock appreciation rights, restricted stock awards, stock bonuses and other stock-based awards. Such shares will no longer be available for issuance when the 2015 Plan expires on April 30, 2025. This table does not reflect the 6,000,000 additional shares that will be available under the 2025 Plan if stockholders approve the 2025 Plan Proposal. |

| 2025 PROXY STATEMENT |     | 55 |

DIRECTOR COMPENSATION DIRECTOR COMPENSATION Our non-employeedirector compensation program is guided by three goals: (i) compensation should fairly pay directors for work required in a company of our size and scope; (ii) compensation should align directors’ interests with the long-term interests of stockholders; and (iii) the structure of the compensation should be easy for stockholders to understand. The Board believes that a director’s total compensation should include a significant equity component because it believes that this more closely aligns the long-term interests of directors with those of stockholders and provides a continuing incentive for directors to foster the Company’s success.