Company: ASAN
Filing Date: 2025-04-30
Form Type: DEF 14A
Source: 0001477720-25-000081
Chunk: 32

Company: Asana, Inc.
Filing Date: 2025-04-30
Form: DEF 14A
Chunk 32
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 5.0, including an 81% approval rating of our CEO. During 2024, we were recognized with the following awards that highlight our unwavering dedication to co-creating an environment where our employees thrive and, ultimately, drive the growth and success of our customers:

• Fortune and Great Place to Work’s Best Workplace in the Bay Area, for the eighth year in a row;

• Fortune and Great Place to Work’s Best Workplace in Technology, for the seventh year in a row; and

• Inc.’s Best Workplaces, for the seventh year in a row.

These achievements are a testament to the value we place on ensuring that Asana employees are connected to our mission and enable us to attract and retain top talent globally.

#### Asana 2025 Proxy Statement27

#### Corporate Responsibility and Sustainability
| We focus on                                                                                                                             
 impact and results                                                                                                                      
 at Asana.                                                                                                                               
 We bring our culture to life in the following ways to enable our employees to do their most impactful work as effortlessly as possible. |

| 1.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             |     | Growth and Impact |
| We invest deeply in employee growth and impact, from onboarding to ongoing learning and development opportunities. From day one, Asana employees have clarity on how to increase their impact by leveraging our team success guides, participating in annual Growth & Impact conversations and quarterly check-ins, and giving and receiving peer feedback regularly through our Anytime Feedback program. We also provide conscious leadership training for all employees. Career growth today isn’t always linear, which is why we believe in giving employees multiple pathways and opportunities to make an impact and further their professional development at Asana. Our Areas of Responsibility (AOR) system empowers employees to take ownership and responsibility over parts of the business that stretch them beyond their job description and give them exposure to new opportunities and cross-functional teams. |     |                   |

| 2.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     |     | Clarity |
| We believe that clarity and transparency in the workplace require both great technology and a company culture grounded in openness. At quarterly Q&As and company-wide All Hands meetings, the leadership team speaks openly about the state of the company, sharing financial insights, growth metrics, and news. Through our Goals feature in our product, we can provide real-time transparency on achieving our annual high-level priorities company-wide so  every employee at Asana understands our shared objectives and how their day-to-day work contributes to achieving those goals, and ultimately