Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 24

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 24
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 workforce on a periodic basis to help ensure everyone is paid equally for equal work and we strive to address any unexplained gaps.                                                                                                                                                                                                                                                                                                                                                                                                                                                      |

| Employee Development. |     | We invest significant resources to develop the talent needed to remain at the forefront of innovation and make us an employer of choice. Our  learning and development resources are aligned with the needs of our business as well as tailored for individual growth. We conduct in person trainings and make available on demand programming that cover a wide range of topics from professional development to real estate industry acumen. Our quarterly engagement survey provides a platform for employees to provide anonymous feedback directly to their managers and our executives. |

| Societal Impact. |     | We create a culture of impact by striving to be a force for good for our customers, communities, and each other. We encourage employee volunteerism through our employee-led Give Back Committee and company-wide benefit of eight hours of paid volunteer time off annually. Our corporate philanthropy program “AppFolio Gives Back” supports housing affordability, an ongoing challenge in the real estate industry, through a combination of employee fundraising, team volunteering, and a corporate matching gift program. |

| Health, Safety, and Wellness. |     | We are committed to providing a safe workplace for our employees and assisting them in maintaining a healthy work-life balance. We regularly solicit feedback to assess the well-being and needs of our employees and offer resources focused on mental health and physical wellness. Our office locations are intentional spaces where we fuel connection, innovation, collaboration, and celebrate successes together. We have also embraced a work model where many of our employees work out of one of our offices several days a week and others work remotely. |

#### 222025 Proxy Statement
| Directors and Corporate Governance |

| Cybersecurity and Privacy. |     | Our business involves the storage and transmission of a significant amount of confidential and sensitive information. As a result, we take the confidentiality, integrity, and availability of such information seriously and invest significant time, effort, and resources into protecting such information. Our cybersecurity risk management strategy was designed with the foregoing principles in mind and prioritizes detecting and responding to threats and effective management of security risks.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
 To implement our cybersecurity strategy, we maintain comprehensive processes and safeguards to secure the data we hold and to assess, identify, and manage material risks from cybersecurity threats, including: encrypting sensitive data, utilizing a robust 24/7/365 security monitoring system; regularly assessing product features for security vulnerabilities;