Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 49

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 49
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 as the purchase behavior of individuals who are not yet their customers. The reality is, no matter how robust their own customer data, marketers only see a small portion of their customers' overall spending patterns. As a result, it is difficult for businesses to focus their marketing investments on the most valuable customers. With the Cardlytics platform, we enable marketers to reach potential customers across our network of FI partners through their digital banking accounts and present them relevant offers to save money when they are thinking about their finances. With the Bridg platform, we enable marketers to leverage their own POS data and reach their customers across a wide variety of digital advertising channels that they would not otherwise be able to identify and reach, or to reach customers based on their product-level past purchases. Marketers are also challenged to measure the performance of their marketing, and our financial media network addresses these challenges by enabling marketers to precisely measure how marketing drives both in-store and online sales through "closed loop-measurement."

#### Executive Compensation Highlights
We took the following key actions with respect to the compensation of our Named Executive Officers for and during 2024:

• Annual Base Salary – As part of its annual review of our executive compensation program that took place from January to March 2024, the Compensation Committee reviewed the annual base salaries of our then-Named Executive Officers. Mr. Temsamani's, Ms. DeSieno's and Mr. Gupta's annual base salaries were maintained at their 2023 levels. Mr. Lynton's annual base salary was increased by 4% from $325,000 to $338,000, based on the competitive market analysis reflecting that his annual base salary and target total cash compensation was below the 25th percentile as compared to our peers. On August 16, 2024, Mr. Temsamani resigned as Chief Executive Officer. In connection with Mr. Temsamani's resignation, Mr. Gupta was promoted as Chief Executive Officer. In connection with his promotion, Mr. Gupta's annual base salary increased from $350,000 to $550,000.

• Annual Bonuses – The Compensation Committee approved the Cardlytics 2024 Bonus Plan (the "2024 Bonus Plan") in March 2024, at which time it established the target annual bonus opportunities for each of our then-Named Executive Officers at 75% of their annual base salary. The Compensation Committee reviewed and determined that the Company did not achieve the corporate objective of the 2024 Bonus Plan and therefore, the Compensation Committee did not approve any