Company: JSDA
Filing Date: 2025-06-04
Form Type: DEF 14A
Source: 0001641172-25-013621
Chunk: 21

Company: JONES SODA CO.
Filing Date: 2025-06-04
Form: DEF 14A
Chunk 21
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, will review the following considerations, among others, in their evaluation of candidates for Board nomination:
personal and professional ethics; training, experience and ability in making and overseeing policy in business; commitment to fulfilling
the duties of the Board of Directors; commitment to understanding the Company’s business; commitment to engaging in activities in
the best interests of the Company; independence; diversity; industry knowledge and contacts; financial or accounting expertise; leadership
qualities; public company board of director and committee experience; and other relevant qualifications. The Board does not have a formal
policy with respect to diversity; however, the Board believes it essential to have directors representing diverse viewpoints. Accordingly,
diversity is one factor considered by the Board in evaluating overall Board composition and evaluating appropriate director candidates.
We believe our current directors bring strong diversity of experiences to the Board as leaders in business, finance and legal affairs.
The Board periodically reviews the composition of the Board and assesses the characteristics and critical skills required of prospective
director candidates.

Other than consideration of the foregoing and
applicable SEC and Nasdaq requirements, unless determined otherwise by the Board, there are no stated minimum criteria, qualities or skills
for director nominees. The Board may also consider such other factors as it may deem are in the best interests of us and our shareholders.
In addition, at least one member of the Board serving on the Audit Committee should meet the criteria for an “audit committee financial
expert” having the requisite “financial sophistication” under applicable Nasdaq and SEC rules, and a majority of the
members of the Board of Directors should meet the definition of “independent director” under applicable Nasdaq rules.

The Board identifies director nominees by first
evaluating the current members of the Board willing to continue in service. Current members of the Board with skills and experience that
are relevant to our business and who are willing to continue in service are considered for re-nomination, balancing the value of continuity
of service by existing members of the Board with that of obtaining a new perspective. The Board also takes into account an incumbent director’s
performance as a Board member. If any member of the Board does not wish to continue in service, if the Board decides not to re-nominate
a member for reelection, if the Board decided to fill a director position that is currently vacant or if the Board decides to recommend
that the size of the Board be increased, the Board will identify the desired skills and experience of a new nominee in light of the criteria
described above. Potential director candidates are