Company: KHC
Filing Date: 2025-03-28
Form Type: DEF 14A
Source: 0001308179-25-000266
Chunk: 24

Company: Kraft Heinz Co
Filing Date: 2025-03-28
Form: DEF 14A
Chunk 24
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 increases are not provided to all NEOs on an annual basis. Increases are performance-based and dependent on the NEO’s success and achievement in their role or for market parity.

| 2025 Proxy Statement | 63 |

| Company  
 Overview |     | Voting  
 Roadmap |     | Stockholder 
 Engagement  |     | Our   
 Board |     | Governance |     | Director     
 Compensation |     | Beneficial 
 Ownership  |     | Executive    
 Compensation |     | Audit   
 Matters |     | Stockholder 
 Proposals   |     | Other       
 Information |     | Appendix A. 
 Non-GAAP    |

ANNUAL CASH-BASED PERFORMANCE BONUS PLAN (PBP) The PBP is designed to motivate and reward employees who contribute positively toward our near-term business strategy and achieve their annual individual performance objectives. The formula for determining a PBP participant’s annual bonus payout is: BASE SALARY For purposes of PBP payout, we calculate base salary by averaging an employee’s annual salary as of the 15th day of each month. For any new hires or changes in salary during the fiscal year, we prorate the base salary amount based upon the duration of the individual’s service or timing of changes. TARGET AWARD OPPORTUNITY We establish a target award opportunity for each NEO prior to the beginning of each year, or upon their hire or establishment of increased responsibilities or changes in role, set as a percentage of the NEO’s annual base salary. When establishing the target award opportunity, we consider the overall design of the PBP plan compared to peers, including the ambitious nature of the performance targets set versus the strategic plan, the maximum payout opportunity available under the plan, and the balance of the compensation components in the NEO’s total direct compensation relative to market. The target award opportunity for each of our NEOs as of December 28, 2024 was:

| NEO              |     | 2023         
 Target Award 
 Opportunity  |     | 2024         
 Target Award 
 Opportunity  |     | Change |
| Mr.              
 Abrams-Rivera(a) |     | 225%         |     | 300%         |     | 33.33% |
| Mr.              
 Maciel           |     | 200%         |     | 200%         |     | —      |
| Mr.              
 Lima             |     | 150%         |     | 150%         |     | —      |
| Mr.              
 Navio(a)         |     |