Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 120

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 120
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General
Information

Mobivity
Holdings Corp. (the “Company” or “us”, “our”, or “we”) is a Nevada corporation organized
in 2008, which develops and operates proprietary platforms over which brick and mortar brands and digital first enterprises can conduct
national and localized, data-driven marketing campaigns with unique targeting, incentivization and promotion to drive customer acquisition
and loyalty. The company’s core technology platform, RecurrencyTM, enables:

    ●
    Transformation
    of messy point-of-sale (POS) data collected from thousands of points of sale into usable intelligence.

    ●
    Measurement,
    prediction, and ability to boost guest frequency and spend by channel.

    ●
    Deployment
    and management of one-time use offer codes and attribution of sales accurately across every channel, promotion and media program.

    ●
    Delivery
    of uniquely attributable 1:1 offers that power incentivized actions in digital environments like user acquisition, continued monetization,
    and activities taken in a digital environment.

Our
recurrency platform generates revenue in two ways. First, delivered as a Software-as-a-Service (“SaaS”) platform used by
leading convenience and quick service restaurant brands to build and engage with their loyal customers. Second, through our Connected
RewardsTM business, our platform enables and powers unique incentivized programs in digital environments. Through our Connected Rewards
platform, we enable businesses to reward their users and customers with products in the real world for actions taken in a digital environment.
Our customers include some of the largest mobile casual game publishers in the world and some of the largest convenience and quick service
restaurant brands in the world. The programs we run for our customers include incentivized user acquisition where users are rewarded
with a real-world product, like a free or discounted burger, for downloading a mobile game, and rewarded play where users receive real
world products for accomplishing activities in game, like achieving a certain level or winning enough points. We charge our customers
for each unique action where our rewards are delivered, these include a per install or per individual engagement fee.

The
Recurrency Platform

The
Recurrency™ platform unlocks valuable POS and mobile data to help transform customer transactions into actionable and attributable
marketing insights and power Connected Rewards interactions. Our technology analyzes transaction data to provide insights, delivers mobile
rewards and powers redemption at all potential points of sale (i.e., mobile, in-store, in-app), and provides 100% attribution
of the transaction. In Connected