Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 1

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 1
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 of a customer, failure to adequately service our clients, decreased production or a strike or for other reasons,
could have a material adverse effect on our operating margins, our profitability, our sales and our results of operations.

As
a result of our reliance on a limited number of customers, we may face pricing and other competitive pressures, which may have a material
adverse effect on our future revenues and operating results. The volume of products and services sold to specific customers varies from
year to year, especially since we are not the exclusive provider for any customers. In addition, there are a number of factors, other
than our performance, that could cause the loss of a customer or a substantial reduction in the products or services that we
provide to any customer and that may not be predictable. For example, our customers may decide to reduce spending on our products or
services or a customer may no longer need our products or services following the completion of a project. The loss of any one of our
major customers, a decrease in the volume of sales to these customers or a decrease in the price at which we sell our products to them
could materially adversely affect our profits and our revenues.

In
addition, this customer concentration may subject us to perceived or actual leverage that our customers may have in negotiations with
us, given their relative size and importance to us. If our customers seek to negotiate their agreements on terms less favorable to us
and we accept such unfavorable terms, such unfavorable terms may have a material adverse effect on our business, financial condition
and results of operations. Accordingly, unless and until we diversify and expand our customer base, our future success will significantly
depend upon the timing and volume of business from our largest customers and the financial and operational success of these customers.

We
are engaged in on-going development of our current and future products. Our research and development efforts may not produce successful
products or enhancements to our solution that result in significant revenue or other benefits in the near future, if at all.

We
expect to continue to dedicate significant financial and other resources to our research and development efforts in order to continuously
evolve the development of our products and maintain our competitive position. As a result, our business is significantly dependent on
our ability to successfully complete the development of our next- generation products. Investing in research and development personnel,
developing new products, and enhancing existing products is expensive and time consuming, and there is no assurance that such activities
will result in successful development of our products, significant new market