Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1142

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1142
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 from a common code
    base, data structure and user interface, providing a consistent user experience with powerful features that are easily adaptable
    to our clients’ needs. The Naiz Fit Platform can be integrated in less than 6 weeks;

    ●
    Intuitive
    user experience. Our intuitive, easy-to-use interface is based on current technology, multiple focus groups and automatically
    adapts to users’ devices, including mobile platforms, thereby significantly increasing accessibility of our solutions;

    ●
    Big
    Data Generation. While we supply to the user the information he/she requires, we gather certain vital information such as
    body measurement and package volume which can be used anonymously to help the retailer acquire predictive size information on stocking,
    operations and consumers that may be in between sizes. All the information is being gathered and stored on our servers where it can
    be used by retailers;

    ●
    Non-Invasive.
    In taking measurements using our solution, the smartphone camera is not utilized; instead, the measurements are captured
    by scanning the smartphone over the consumer’s body or package, thus ensuring greater privacy.

5

Our
Growth Strategy

We
aim to drive revenue primarily through penetration of the U.S., Europe and Latin American markets through a business to business (B2B)
model in the verticals we are targeting. We are pursuing the following growth strategies:

    ●
    Sign
    Additional Commercial Agreements with U.S. Retailers. While we are already giving service in the U.S. through our international
    customers selling there, we are in various stages of discussions with U.S. Tier 1 retailers for the deployment of our size recommendation
    and measurement technology with a view to entering into additional commercial agreements with the rest of the Naiz Platform solutions.

    ●
    Pursue
    a Two-Pronged Commercialization Strategy. We are seeking to accelerate adoption of our solutions both through direct
    agreements with e-commerce websites, we also opened our Partners Program to add a new sales channel. While we seek to directly enter
    into partnerships with companies selling their own apparel, we also started working with key partners for the fashion industry such
    as Global-e, Scalapay, Bcome, BigBlue, Analytical Ways, Retail Rocket, Aiuta , If Returns, Returnly Shippy Pro or Connectif.
    Furthermore, with the release of our FirstLook Smart Mirror, which we are offering to brick and mortar stores to digitize