Company: PRI
Filing Date: 2025-04-01
Form Type: DEF 14A
Source: 0000950170-25-048061
Chunk: 50

Company: Primerica, Inc.
Filing Date: 2025-04-01
Form: DEF 14A
Chunk 50
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 levels of both short-term and long-term corporate performance as well as meeting strategic objectives. More than half of the compensation paid to our Chief Executive Officer is in the form of long-term incentive equity compensation. The charts below reflect the mix of salary, target short-term bonus, RSUs and PSUs (based on the fixed award value) as a percentage of total compensation for fiscal 2024 for our Chief Executive Officer and our other named executive officers (based on their aggregate compensation). Corporate Strategy The Company is a leading provider of financial products to middle-income households in the United States and Canada with 151,611 life-licensed independent sales representatives as of December 31, 2024. These licensed independent sales representatives assist our clients in meeting their needs for term life insurance, which we underwrite, and mutual funds, annuities, managed investments and other financial products, which we distribute primarily on behalf of third parties. We insured over 5.5 million lives and had approximately 3.0 million client investment accounts at December 31, 2024. Our business model uniquely positions us to reach underserved middle-income consumers in a cost-effective manner and has proven itself in both favorable and challenging economic environments. Our purpose is to create financially independent families. Our strategic vision, in support of this purpose, is to build unparalleled financial services distribution capabilities that enable our clients, independent sales force, home office associates and stockholders to achieve their financial goals. We believe there is significant opportunity to expand our ability to serve our clients’ financial services needs. We intend to leverage the independent sales force to meet such client needs, which will drive long-term value for all of our stakeholders. Our strategy has been organized across four primary areas: • Maximizing sales force growth, leadership and productivity; • Broadening and strengthening our protection product portfolio;

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| EXECUTIVE COMPENSATION |

• Becoming the middle-income market’s provider of choice for retirement and investment products; and • Developing powerful digital capabilities that deepen our client relationships and extend our reach in the market. Looking forward to 2025 and beyond, we updated our corporate strategic plan to include the following growth pillars: • Understand and solve the financial challenges faced by current and prospective clients; • Enable leaders in the independent sales force to grow their teams and build new leaders, expanding our distribution capabilities across business lines; • Expand representative and client digital experiences to create connected conversations with clients; • Deepen our talent pool to ensure our success, now and in the future; and • Proactively