Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 38

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 38
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 outside persons.

The Special Committee unanimously recommends that stockholders vote “FOR” approval of the Reverse Stock Split and “FOR” the proposal to adjourn the Special Meeting, if necessary or appropriate, to solicit additional proxies if there are insufficient votes at the time of the Special Meeting to approve the Reverse Stock Split.

In order for the Reverse Stock Split to be approved pursuant to NRS 78.2055 and our Bylaws, the Reverse Stock Split must be approved by a majority of the votes cast at the Special Meeting, with abstentions and broker non-votes not counting as votes cast. In order for the adjournment proposal, if necessary or appropriate, to be approved pursuant to our bylaws, must be approved by a majority of the votes cast at the Special Meeting. Abstentions and broker non-votes, if any, will not be considered as votes cast on, and as a result will have no impact on the outcome of, the proposal.

Substantive Fairness . The Special Committee considered, among other things, the factors listed below, as well as the alternatives to the Reverse Stock Split as noted above in “ Special Factors — Alternatives to the Reverse Stock Split ,” in reaching its conclusion as to the substantive fairness of the Reverse Stock Split to the unaffiliated

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stockholders of the Company, including the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders. The Special Committee did not assign specific weight to any factors they considered, nor did they apply them in a formulaic fashion, although they particularly noted the significant anticipated cost and time savings for the Company resulting from the Reverse Stock Split, which will benefit Continuing Stockholders, and the opportunity in the Reverse Stock Split for stockholders to exit their positions in the Company, an opportunity which is nearly impossible given the low trading volume in the open market, which will benefit the Cashed Out Stockholders. The Special Committee did not receive a report, opinion, or appraisal from an outside party regarding the fairness from a financial point of view, to the Cashed Out Stockholders, of the Cash Payment to be received by such stockholders in the Reverse Stock Split. The discussion below is not meant to be exhaustive, but we believe it addresses all material factors considered by the Special Committee in its deliberations and determinations.

Opportunity to Liquidate Shares of Common Stock . The Special Committee considered the opportunity the Reverse Stock Split presents for stockholders owning fewer than 25,