Company: TGE
Filing Date: 2025-05-06
Form Type: F-4/A
Source: 0001213900-25-040058
Chunk: 322

Company: Generation Essentials Group
Filing Date: 2025-05-06
Form: F-4/A
Chunk 322
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upstore during the week of the World Economic Forum Annual Meeting in Davos in January 2023 and is expected to open L’Officiel Coffee houses in Japan in the near future, showcasing avant -gardefashion concepts. We have and intend to continue to extend the aesthetic power and historical significance of our archives to new dimensions including in the hospitality and F&B sectors, breathing modernity into tradition and allowing these historic materials to become an invaluable source of originality and creativity for today and tomorrow. Cultural Connector and Exchange Business We host a multitude of cultural events to inspire conversation with traditions and bridge exchanges and we have been recognized for our cultural ambassadorship. For example, we are a global strategic partner associates of the World Economic Forum, the distinguished mécène of French May Arts Festival, a supporting media partner of Art Basel Hong Kong, and the diamond sponsor of Lumieres Hong Kong. 198 In October 2023, we officially entered into a strategic cooperation with The Centre des monuments nationaux, or the CMN, a French public administrative establishment under the supervision of the Ministry of Culture. Through resource integration, we aim to boost cultural exchanges between China and France and promote open dialogues between the East and the West. We have finalized our first strategic cooperation project, serving as the strategic cultural partner, to support CMN in the restoration of Villers -Cotter êtsCastle and to launch the International City of the French Language at Villers -Cotter êtsCastle. Dr. Calvin Choi, our founder and a director of TGE, was awarded the “Knight — Order of Arts and Letters” by the French government in February 2023, for his outstanding work and contributions, bridging Asia and France through art, fashion and culture. Sales and Marketing In respect of our media business, we devote significant resources to strengthen the leadership and market recognition of our publications and develop and maintain relationships with our advertising customers, which are mainly brand advertisers and advertising agencies. Our sales efforts primarily focus on the sale of advertising spaces in our publications to brand advertisers and advertising agencies as well as other advertising solutions such as event organization. We also devise marketing campaigns online and offline and work closely with distributors to expand our readership and promote subscription of our publications. Currently, the advertising sales team dedicated to the media segment, and is divided into regional sub -teamsfocusing on different sales territories, namely, Europe, the U.S. and Southeast Asia with a view to maintaining proximity with our advertising customers. We also exploit synergies across our different business