Company: IBTA
Filing Date: 2025-04-11
Form Type: DEF 14A
Source: 0001628280-25-017508
Chunk: 0

Company: Ibotta, Inc.
Filing Date: 2025-04-11
Form: DEF 14A
Chunk 0
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### UNITED STATES

### SECURITIES AND EXCHANGE COMMISSION

#### Washington, D.C. 20549

#### SCHEDULE 14A

#### PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE

#### SECURITIES EXCHANGE ACT OF 1934
Filed by the Registrant x

Filed by a party other than the Registrant o

Check the appropriate box:

o Preliminary Proxy Statement

o Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

x Definitive Proxy Statement

o Definitive Additional Materials

o Soliciting Material under §240.14a-12

| Ibotta, Inc. |

<div align='center'>(Name of Registrant as Specified In Its Charter)</div>

Payment of Filing Fee (Check all boxes that apply):

x No fee required.

o Fee paid previously with preliminary materials.

o Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11

Letter from our Founder, CEO, President, and Chairman

Dear Ibotta Shareholders:

2024 was a year of significant growth and transformation for Ibotta. After 12 years as a private company, we successfully took the company public in April 2024, representing one of only seven tech IPOs last year. Our company has come a long way from our early days huddled in the windowless basement of a firehouse in Denver to ringing the bell on the floor of the NYSE. What began as a popular direct-to-consumer mobile app has evolved into the largest digital promotions network in the U.S., widely adopted throughout the country. In just two years, we have grown our active redeemer base by over 400%, from 2.9 million to just shy of 15 million. Over that time period, we have delivered on our mission to Make Every Purchase Rewarding by giving a total of $2.3 billion in cash back and discounts to American consumers. We have done this in partnership with over 2,600 CPG brands, many of which have steadily increased their investments on our platform since 2012.

Despite our successful track record of attracting CPG investment and retaining our client base, we continued our longstanding commitment to what economist Joseph Schumpeter called “creative destruction” by investing heavily in a set of next generation tools and approaches that we believe will help us unlock even higher levels of investment by our