Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 39

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 39
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 in 2024.

We believe
that the penetration of our service network, present in all municipalities in Brazil, gives Grupo Bradesco Seguros a significant competitive
edge over most insurance companies, thereby promoting cost savings and marketing synergies.

Regarding
the healthcare sector, although most insurance activities are carried out by companies with nationwide operations, there is also competition
from companies that operate locally or regionally.

Supplementary pension plan sector

The Brazilian
government’s monetary stabilization policies stimulated the supplementary pension plan sector and attracted new international players.

Bradesco
Vida e Previdência’s main competitive advantages are the “Bradesco” brand, our extensive branch network, our strategy
and our record of being in the forefront of product innovation.

| 38 – Reference Form – 2024 |

| 1. Issuer’s activities |

Our main
competitors are BrasilPrev, Itaú Seguridade, Caixa Seguridade, Zurich/Santander, Icatu and XP Previdência.

Capitalization bonds sector

Our competitive
strengths in this sector include our offering of low-cost products with a higher number of prize drawings, security, financial stability,
and brand recognition.

Our main
competitors are BrasilCap, Santander, Cia. Itaú de Capitalização, Icatu, Kovr and Caixa Seguridade, which together
represent approximately 62.2% of the total capitalization revenue generated in the market, according to information provided by SUSEP
in 2024.

| d) | Seasonality |

We generally
have some seasonality in certain parts of our business. There is certain seasonality in our consumer financing business (including our
credit card business, financing of goods and others), with increased levels of credit card transactions and financing of goods at the
end of the year and a subsequent decrease of these levels at the beginning of the year. We also have certain seasonality in our fee collections
at the beginning of the year, which is when taxes and other fiscal contributions are generally paid in Brazil. For our PGBL and VGBL business,
seasonality happens at the end of the year, when the 13th salary and profit-sharing distributions are usually paid.

| e) | Main raw materials, stating: |

i) Description of relationships with suppliers, including whether they are subject to governmental control or regulation, with agencies and applicable legislation:

Bradesco
hires suppliers and establishes business relationships with partners that operate with ethical standards