Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1154

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1154
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 stock to decline.

    ●
    The
    report of our independent registered public accounting firm contains an explanatory paragraph regarding substantial doubt about our
    ability to continue as a going concern.

Risks
Related to Our Company and Our Business

    ●
    The
    market for our measurement technology is new and unproven, may experience limited growth and is highly dependent on U.S. retailers
    and online third-party resellers adopting our flagship product, MySizeID.

    ●
    Failure
    to effectively develop and expand our sales and marketing capabilities could harm our ability to grow our business and achieve broader
    market acceptance of our products.

    ●
    We
    expect our sales cycle to be long and unpredictable and require considerable time and expense before executing a customer agreement,
    which may make it difficult to project when, if at all, we will obtain new customers and when we will generate revenue from those
    customers.

    ●
    We
    acquired Orgad and Naiz and may in the future engage in additional acquisitions, joint ventures or collaborations which may increase
    our capital requirements, dilute our shareholders, cause us to incur debt or assume contingent liabilities, and subject us to other
    risks. We may not realize the benefits of these acquisitions, joint ventures or collaborations.

    ●
    If
    we are not able to enhance our brand and increase market awareness of our company and products, then our business, results of operations
    and financial condition may be adversely affected.

14

    ●
    If
    we do not develop enhancements to our products and introduce new products that achieve market acceptance, our business, results of
    operations and financial condition could be adversely affected.

    ●
    The
    mobile technology industry is subject to rapid technological change and, to compete, we must continually enhance our mobile device
    applications and custom development services.

    ●
    Our
    growth depends, in part, on the success of our strategic relationships with third parties.

    ●
    Changes
    in economic conditions could materially affect our business, financial condition and results of operations.

    ●
    We
    rely upon third parties to provide distribution for our applications, and disruption in these services could harm our business.

    ●
    We
    rely on third-party hosting and cloud computing providers to operate certain aspects of our business. Any failure, disruption or
    significant interruption in our network or hosting and cloud services could adversely impact our operations and harm our