Company: SPWH
Filing Date: 2025-04-02
Form Type: 10-K
Source: 0000950170-25-048890
Chunk: 153

Company: SPORTSMAN'S WAREHOUSE HOLDINGS, INC.
Filing Date: 2025-04-02
Form: 10-K
Item: Item 1
Chunk 153
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 store. 

Hunting and Shooting has historically been the largest contributor to our sales. Hunting and Shooting department products are generally sold at significantly higher price points than other merchandise, but often have lower margin percentages. Fishing is our third largest category and we experienced sales growth in Fishing during fiscal year 2024. We believe Fishing, with its higher gross margins and appeal to a broad, growing demographic, represents one of our greatest areas of opportunity for growth.

The following table shows our sales during the past three fiscal years presented by department:

    Fiscal year Ended

    February 1,

    February 3,

    January 28,

    Department
     
    Product Offerings
     
    2025

    2024

    2023

    Camping
     
    Backpacks, camp essentials, canoes and kayaks, coolers, outdoor cooking equipment, sleeping bags, tents and tools

    11.7
    %

    11.2
    %

    12.5
    %

    Apparel
     
    Camouflage, jackets, hats, outerwear, sportswear, technical gear and work wear

    7.5
    %

    8.8
    %

    9.3
    %

    Fishing
     
    Bait, electronics, fishing rods, flotation items, fly fishing, lines, lures, reels, tackle and small boats

    10.3
    %

    8.9
    %

    8.9
    %

    Footwear
     
    Hiking boots, socks, sport sandals, technical footwear, trail shoes, casual shoes, waders and work boots

    6.3
    %

    7.2
    %

    7.3
    %

    Hunting and Shooting
     
    Ammunition, archery items, ATV accessories, blinds and tree stands, decoys, firearms, reloading equipment and shooting gear

    57.4
    %

    57.4
    %

    54.9
    %

    Optics, Electronics, Accessories, and Other
     
    Gift items, GPS devices, knives, lighting, optics, two-way radios, and other license revenue, net of revenue discounts

    6.8
    %

    6.5
    %

    7.1
    %

    Total

    100.0
    %

    100.0
    %