Company: KPEA
Filing Date: 2025-02-14
Form Type: 10-Q
Source: 0001493152-25-006580
Chunk: 0

Company: Kun Peng International Ltd.
Filing Date: 2025-02-14
Form: 10-Q
Item: Item 2
Chunk 0
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Overview
of the Business

Due
to global health issues and the COVID-19 pandemic, people have increased their health and nutrition consciousness. We believe preventive
care is the most effective investment in health.

To
promote awareness of preventive care among the people in the PRC, we developed and launched our mobile platform, King Eagle Mall, in
July 2020, an online platform, Kun Zhi Jian, in October 2022, and Kun Zhi Jian Mini Program in November 2023.

King
Eagle Mall

King
Eagle Mall is a mobile social e-commerce platform launched in July 2020 that promotes preventive health care products and services. It
adopts the S2B2C business model and integrates many major health care products and services. King Eagle Mall is designed to enable health-related
products to be sold by us and by third parties. King Eagle Mall’s products are divided into two sectors: self-operated products
and selected products which promote preventive health care. Our team screens and examines products that are and will be offered both
by us and by affiliated merchants. Our major products include health care products such as dietary supplements, nutritional health foods,
beauty cosmeceuticals, and other categories of health foods (for instance, milk powder, dried fruits) for supporting the cardiovascular
system and bone joint health. We also offer collagen peptides, probiotics, and health foods for improving blood circulation and vein
health, as well as household products that can promote and improve a healthier lifestyle for our members. We receive customer orders
and may arrange fulfillment through our merchants who are responsible for delivery or we may fill customer orders through our outsourced
networks. As of February 10, 2025, December 31, 2024 and September 30, 2024, King Eagle Mall had approximately 5,669 members.

We
also operate customer service centers with which our members can communicate directly for any assistance related to product purchases,
suggestions for health care products and services, and delivery logistics.

Kun
Zhi Jian and Kun Zhi Jian Mini Program

In
October 2022, we introduced and implemented a new online platform, Kun Zhi Jian. In its initial phase of operation, we focused on selling
a thermal therapy cabin to wholesalers. Currently, we promote and sell physiotherapy equipment products and our own brand, as well as
other popular brands, of preventive health care related products. In November 2023 we also launched the