Company: AAPI
Filing Date: 2025-04-01
Form Type: 10-K
Source: 0001477932-25-002341
Chunk: 4

Company: Apple iSports Group, Inc.
Filing Date: 2025-04-01
Form: 10-K
Item: Item 1
Chunk 4
---
, sports betting is more widely practiced than racing and we expect a much higher portion to be sports-related. Once we begin acquiring sports betting licenses in the future.

By exploring freemium pricing, microtransactions, and subscription services, Apple iSports streaming video services could expand audiences and increase engagement through diverse experiences. 

We also expect to generate revenue from the deployment of technology to Tribal Casinos and gaming operators. Such revenue should include implementation fees, ongoing maintenance fees, and, in some cases, revenue share from operators. 

Our Growth Strategy.

Our growth strategy is premised on market expansion and building brand positioning and reach to drive customer acquisition.

New Markets. Currently, we intend to be licensed to sell all our products throughout Australia and our racing product in North Dakota and approximately 20 other states in the United States. We are in the process of developing an iGaming platform for the tribal casino market.

Engaging Content. We believe that content delivered via our Live Content Sports Streaming Channel is essential to our success. The channel creates engagement, generates its own revenue via ad sales, and anchors users to our site, which in turn provides a range of opportunities to promote our products. The channel also delivers content, such as drag racing, beach volleyball and more, along with odds and, potentially, fantasy leagues. Odds and wagering on these events are not available through other sports betting platforms.  

New Users in Existing Markets. We intend to reach new users in targeted markets using digital marketing activations such as search engine optimization, pay-per-click, and search engine marketing (SEO/PPC/SEM) by leveraging a range of marketing strategies to drive more people to our website.  We will have a carefully targeted strategy that identifies traffic with high conversion rates based on industry experience and digital marketing background.  We also intend to profile potential customers based on their betting history which will enable us to provide highly targeted ads and content. We will use social media to drive engagement organically.

 8Table of Contents

Website and Product Development.

We have entered into agreements with various software providers to develop our website, our sportsbook, and our Live Content Sports Streaming Channel.

The Apple iSports website and products are being developed under the direction of our Chief Operating Officer and Chief Technology Officer. Strategic planning and specifications are being conducted in-house, as are key design tasks.  

The sportsbook is the core of the Apple iSports backend and provides the main user database, reporting and key integration points. This includes a single sign-on/log-in to all functions. The