Company: APPF
Filing Date: 2025-04-28
Form Type: DEF 14A
Source: 0001433195-25-000061
Chunk: 34

Company: APPFOLIO INC
Filing Date: 2025-04-28
Form: DEF 14A
Chunk 34
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 and the Board consider several factors, including:

• Striking the right balance between fixed and at-risk pay to effectively manage compensation-related risk.

• Each executive’s contributions to the achievement of strategic objectives and overall company performance.

Base salaries are reviewed annually, taking into account factors such as role, scope, individual performance, business experience, total compensation opportunity, and equity ownership.

#### 302025 Proxy Statement
| Executive Compensation |

The following table outlines the 2024 and, for comparison purposes, 2023 base salaries of our NEOs:

| Name             |     |         | 2024 Base Salary 
 ($)              |     |         | 2023 Base Salary 
 ($)              |     |   | Percentage Adjustment     2024 v.2023 
 (%)                                   |
| Shane Trigg(1)   |     | 550,000 |                  |     | 525,000 |                  |     | 5 |                                       |
| Tim Eaton(2)     |     | 290,000 |                  |     |       — |                  |     | — |                                       |
| Matt Mazza(1)    |     | 400,000 |                  |     | 385,000 |                  |     | 4 |                                       |
| Fay Sien Goon(3) |     | 450,000 |                  |     | 450,000 |                  |     | — |                                       |

(1) Messrs. Trigg and. Mazza's increases in base salary were a result of merit increases.

(2) Mr. Eaton was not a named executive officer in 2023.

(3) Ms. Goon resigned from her position as the Chief Financial Officer effective as of October 25, 2024. Accordingly, she received a prorated portion of her annual base salary in the amount of $370,858 pursuant to the terms of the Transition and Separation Agreement she entered into with the Company. Please see the section below titled "Potential Payments Upon Termination or Change in Control" for further details regarding such arrangement.

#### Corporate Bonus Plan
Our executives participate in the Corporate Bonus Plan, which offers an annual at-risk cash bonus opportunity based on the company's achievement of pre-established performance metrics. The Compensation Committee and the Board believe the annual performance metrics align the interests of our executives with those of our stockholders by tying bonus payout to Company performance against key metrics related to our strategic objectives.

The Committee further believes the plan reinforces a strong pay-for-performance culture by directly linking compensation