Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 232

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 232
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a set of tools and features that allow Creators to manage and distribute their content and maintain and grow their audiences, communicate
with those audiences directly, and gather and analyze data that allows them to streamline their monetization efforts.

The Fangage offering is integrated with and incorporates
services from the Triller app, Amplify.ai, Cliqz and Julius.

Amplify.ai, Cliqz and CrossHype

We acquired Amplify.ai in December 2021 and internally
developed our Cliqz and CrossHype offerings. These products provide a broad set of features that further enable Creators to connect directly
with their audiences, spotlight their content across a broad range of social media sites, measure audience engagement with that content,
and monetize their content through personalized user experiences.

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Our Amplify.ai product automates SMS and direct
message marketing communications between Creators, Brands and their respective audiences through the use of proprietary AI and NLP technologies.

Our Cliqz product enables Creators to aggregate
their audiences across their social media accounts and access those audiences directly via SMS and direct messaging, avoiding the algorithmic
limitations imposed by most social media platforms that limit these Creators’ content viewership and opportunities for content engagement
and monetization. For example, as noted by Hootsuite in August 2023, the average engagement rate of an organic Facebook post ranges from
2.58% down to just 1.52%.

Our CrossHype product helps Brands and Creators
reach audiences across multiple social platforms, with a particular emphasis on helping Brands create awareness and engagement with consumers,
with a common framework for measuring the effectiveness and efficacy of their marketing efforts. This solution allows Brands and Creators
to reach specific audiences within social media platforms, including highly targeted followers of specific social media Creators, and
to build retargetable audiences that grow in size and detail, accruing even more value over time.

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Julius

Julius, which we acquired in November 2022, is
a SaaS solution that provides strategic marketers at Brands and advertising agencies with access to a database of profiled Creators and
their associated audiences, giving them the ability to enlist Creators to develop and share captivating stories to market their products
and services. Julius provides Brands and agencies a detailed dashboard to measure engagement across all Creator-driven marketing campaigns.
Furthermore, Julius serves as a marketplace allowing e-commerce Brands to automate the process of