Company: WBD
Filing Date: 2025-04-11
Form Type: PRE 14A
Source: 0001437107-25-000078
Chunk: 54

Company: Warner Bros. Discovery, Inc.
Filing Date: 2025-04-11
Form: PRE 14A
Chunk 54
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 store rating for Max across platforms and regions                                                                                            |
| ■Implement a revamped Games monetization strategy to deliver a greater share of recurring revenue. |     | ■Laid foundation for release of free to play titles in 2025 to help alleviate reliance on console transactional revenues                                        
 ■Extended monetization lifecycle of launched games resulted in revenues generated for Hogwarts Legacy (released in 2023) and Game of Thrones (released in 2017) |

#### Gerhard Zeiler
| Strategic Goals                                                                 |     | Accomplishments                                                                                                                                                                |
| ■Maintain or grow audience share on average in our top 10 international markets |     | ■Grew audience share across our top 10 international markets by approximately 4%                                                                                               |
| ■Deliver international wholesale streaming subscribers by year-end 2024         |     | ■Grew International DTC Subscribers 31% driven primarily by increasing wholesale subscribers                                                                                   
 ■Implemented strategies to shift from linear to streaming during affiliate distribution renewals to support Max expansion, leading to greater revenues for WBD                 |
| ■Drive franchise growth                                                         |     | ■Implemented an international structure and operating model aligned to the global franchise model                                                                              
 ■Provided critical international marketing support, through the use of promo spots, owned and operated inventory, and creative executions, to Theatrical, Streaming, and Games |

#### 2025 PROXY STATEMENT67
| Proxy Statement 
 Summary         |     | Election of Directors |     | Corporate  
 Governance |     | Audit   
 Matters |     | Executive    
 Compensation |     | Other   
 Matters |     | Additional  
 Information |     | Appendices |

Based on the achievements noted above, the Committee determined the NEOs had met and over-delivered their strategic objectives, resulting in the strategic portion of the ICP being scored at 111% for Mr. Campbell, 106% for Mr. Perrette and 116% for Mr. Zeiler. While there were no specific weighting assigned to each qualitative goal, performance relative to the business unit strategic goals weighed more heavily in the Committee's decision to award bonuses above target.

When combining the funding levels based on achievement of WBD strategic metrics with those based on achievement of financial metrics, the resulting payouts, as a percentage of target, were 105.2% for Mr. Campbell, 100.8% for Mr. Perrette and 107.7% for Mr. Zeiler. For a summary of the final bonus payout amounts and percentages for each NEO, see page 69.

####