Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 159

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 159
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 of operations, reputation, and prospects.
It is difficult to predict how the legal and regulatory framework around such digital assets and services will develop and how such developments
will impact our business and our platforms. The launch of Myseum subjects us to risks similar to those associated with any
new platform offering, including, but not limited to, our ability to accurately anticipate market demand and acceptance, our ability to
successfully launch these initiatives, technical issues with the operation of Myseum and legal and regulatory risks as discussed
above. If we fail to accurately anticipate or manage the risks associated
with Myseum or if we directly or indirectly become subject to disputes, liability, or other legal or regulatory issues in
connection with either of these initiatives, they may not be successful and our business, financial condition, results of operations,
reputation, and prospects could be materially harmed. 

16

Our business is subject to risks generally
associated with the metaverse and digital entertainment industry.

We are susceptible to market conditions and risks
associated with the metaverse and digital entertainment industry, including the popularity, customers’ preferences, and potential
regulations, all of which are difficult to predict and are beyond our control.

In addition, economic conditions that negatively
impact discretionary consumer spending, including inflation, slower growth, unemployment levels, tax rates, interest rates, energy prices,
declining consumer confidence, recession and other macroeconomic conditions, including those resulting from COVID-19 and from geopolitical
issues and uncertainty, could have a material adverse impact on our business and results of operations.

If we fail to retain users or add new users,
or if our users decrease their level of engagement with Myseum, revenue, bookings, and operating results will be harmed.

Our business plan assumes that the demand
for social media offerings, specifically, the adoption of a platform for sharing and preserving of media. However, if this market shrinks or grows more slowly than anticipated, or if demand for Myseum does not grow as quickly as we anticipate, whether as a result of competition, product
obsolescence, budgetary constraints of our developers, creators, and users, technological changes, unfavorable economic conditions,
uncertain geopolitical or regulatory environments or other factors, we may not be able to increase our revenue and bookings
sufficiently to ever achieve profitability and our stock price would decline.

The multitude of other social media
platforms, media sharing, and other interactive experiences is high, making it difficult to retain users who are dissatisfied with
Myseum