Company: JSDA
Filing Date: 2025-06-04
Form Type: DEF 14A
Source: 0001641172-25-013621
Chunk: 29

Company: JONES SODA CO.
Filing Date: 2025-06-04
Form: DEF 14A
Chunk 29
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 industry, and he has a long-proven history in creating and accelerating company value and growth. Prior to this
appointment as the Company’s Chief Growth Officer, Mr. Goldner served in various roles with Stryve Foods, a healthy snack company,
from April 2021 to October 2023, including SVP Marketing/GM from May 2023 to October 2023, Chief Customer Officer from August 2022 to
October 2023 and Vice President of Sales from April 2021 to August 2022. He also served as the Chief Growth Officer at CFH, Ltd/CFH Bioscience
Ltd, a vertically integrated CBD company based in Colorado from September 2020 to April 2021 and President of Skout Backcountry, an organic,
plant-based snack company, from April 2017 to September 2020. Mr. Goldner has held various other positions including Senior Vice President
of Sales for Farmwise, GM/SVP at Saxco International, Vice President North American Marketing and Sales for Owens-Illinois, Vice President
North American Sales for Tribe Foods/Nestle and Director Marketing, Senior Director Alternate Channel Innovation, Director Account Specific
Marketing, Director Promotions/Marketing Services, Senior Manager Trade Marketing Innovation, and Senior Sales Manager Gulf States team
for the Kellogg Company over his 19 years. Mr. Goldner holds an MBA from Rockhurst University and an undergraduate degree in Marketing
from the University of Missouri where he also worked for Coca-Cola and Anheuser/Busch.

| -19- |

Gabe Carimi, Vice President of Operations

Gabe Carimi has served as our Vice President of
Operations since March 4, 2024 and General Manager of Mary Jones since October 2024. Prior to that, in February 2017, Mr. Carimi
Co-Founded and served as Co-Chief Executive Officer of Stryve Biltong, a healthy snack company, from February 2017 to December 2019. From
2011 until 2015, Mr. Carimi was a professional football player playing for the Atlanta Falcons, Tampa Bay Buccaneers and Chicago Bears.
Mr. Carimi received his Bachelor of Science in engineering from University of Wisconsin-Madison.

<div align='center'>EXECUTIVE COMPENSATION</div>

Summary Compensation Table

The following table shows, for the fiscal years
ended December 31, 2024 and 2023, all compensation awarded or paid by us to