Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 380

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 380
---
 customer engagement tools — have become essential. According to Global Market Insights, the market for digital commerce applications, or “e-commerce platforms,” was valued at $8.7 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 13.5%, reaching $27.1 billion by 2031(Global Market Insights). This global market includes both legacy e-commerce platforms and Software-as-a-Service (SaaS) e-commerce platforms.

We believe our total addressable market (TAM) is materially larger than e-commerce platform spend due to the potential for additional revenue streams from our technology partner ecosystem. This estimation is based on our ability to generate incremental revenues through third-party technology integrations, value-added online marketing services, e-commerce management solutions, and related offerings. This expanded TAM reflects our ability to monetize not only product sales facilitated through our platforms and third-party marketplaces, but also value-added services delivered to our reseller base. These include SaaS subscriptions for reseller tools, managed listings, advertising, logistics services, and showroom or sales support. While these services have not yet generated material standalone revenue, we expect to begin monetizing them in 2025. As these offerings scale, we believe they will significantly increase our monetizable opportunity relative to conventional platform-only models. These revenue streams complement our existing e-commerce platforms and expand our market reach by leveraging our partnerships and technology infrastructure. While direct revenue from e-commerce platforms has not been recorded, several platforms within the Btab ecosystem have indirectly contributed to group revenue by facilitating transactions and enhancing operational efficiency. These contributions include:

1.

Marketplaces: Btab and third-party platforms such as Amazon and Facebook facilitates transactions between suppliers and resellers, enabling revenue generation through product sales recorded under various categories. The platforms have been leveraged by businesses in the group to distribute products and drive sales. Revenue from these transactions is recorded under “product sales” rather than being attributed directly to the platform.

2.

Btab Commerce and Btab Domains: These tools support inventory management, storefront operations, and domain hosting, indirectly enhancing revenue streams by improving customer and supplier engagement.

The integrated approach of Btab’s ecosystem drives revenue through platform-enabled activities, with contributions recorded under end transactions, such as product sales and shipping services. This highlights the significance of e-commerce platforms in supporting group operations and achieving long-term growth objectives.

While we have not generated material revenues from online marketing services, e-commerce management services, or technology services for the six months ended June 30,