Company: CRCT
Filing Date: 2025-04-01
Form Type: PRE 14A
Source: 0001828962-25-000058
Chunk: 38

Company: Cricut, Inc.
Filing Date: 2025-04-01
Form: PRE 14A
Chunk 38
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000 |     |         $514,800 |     |                    $514,800 |
| Kimball Shill           |     |         $324,500 |     |         $337,480 |     |                    $421,850 |
| Donald B. Olsen         |     |         $258,700 |     |         $269,048 |     |                    $320,000 |

#### Bonus
We provide cash bonus opportunities to our executive officers to motivate them to achieve our annual financial and operational objectives. Typically, near the beginning of each fiscal year, we adopt a cash bonus plan for that fiscal year, which identifies the participants in the plan and establishes the target bonus opportunity for each participant, the performance metrics to be used to determine the amount of any bonuses paid, and the associated target goals for each performance metric.

In 2024, we adopted a bonus plan, or our 2024 bonus plan, for our named executive officers. Under our 2024 bonus plan, each named executive officer was able to earn a cash bonus based on our achievement of 2024 annual targets for the particular performance criteria selected for the named executive officer. The target goals for these performance criteria, as well as our actual achievement in 2024, were as follows:

| Performance Criteria                |     | Minimum Threshold |     | Target Goal  |     | Maximum       |     | Actual Achievement |
| Operating Income(1)                 |     | $70 million       |     | $74 million  |     | $94.0 million |     | $76.1 million      |
| Global Machine POS(2)               |     | 1.10 million      |     | 1.25 million |     | 1.75 million  |     | 1.06 million       |
| Engaged Paid Subscribers Q4(3)      |     | -2%               |     | -1%          |     | 4%            |     | -1.3%              |
| Subscriptions Gross Profit Q4(4)    |     | $67.2 million     |     | $70 million  |     | $78 million   |     | $68.4 million      |
| Project Materials Cost Reduction(5) |     | -7%               |     | -9%          |     | -14%          |     | -19.6%             |

(1) “Operating Income” means net revenue less cost of goods sold and operating expenses for the full