Company: NTWK
Filing Date: 2025-09-29
Form Type: 10-K
Source: 0001493152-25-015950
Chunk: 107

Company: NETSOL TECHNOLOGIES INC
Filing Date: 2025-09-29
Form: 10-K
Item: Item 1
Chunk 107
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 the services are performed.

In
order to avoid lumpiness in our revenues and to ensure a predictable revenue base over coming years, the business has shifted to a pricing
strategy whereby the business offers its cloud-ready products at SaaS/subscription-based pricing models. Rapid deployments coupled with
affordable prices/payment schedules is expected to lead the business towards volume-based selling. Moreover, this value-driven pricing
plan is intended to decrease the initial buy-in cost for new customers by eliminating heavy license fees, reducing the sales cycles and
providing an alternative to current customers seeking lower software usage and maintenance costs.

5

MARKETING
AND SELLING 

Our
global marketing activities aim to establish and maintain a strong preference and loyalty for NETSOL and its offerings. Marketing activities
are conducted both at the global and regional levels. The Global Marketing department oversees all communication, advertising, public
relations and manages all digital platforms, including the Company’s website, social media channels and partnerships within the
industry.

As
part of our lead-generation activities, our regional representatives represent NETSOL as the Company sponsors, exhibits at, and attends
annual industry-leading conferences, conventions, seminars, summits and other events. The company maintains its presence at these events
to demonstrate our product and service offerings and for important networking purposes. NETSOL also takes part in webinars, podcasts
and holds private briefings with associations and individual companies.

GROWTH
PROSPECTS 

We
are eyeing key international markets for growth in sales for NETSOL’s Transcend™ Platform. Our sales strategy not only focuses
on expansion into new geographic markets, but within existing markets into new verticals with targeting of Tier 2 and Tier 3 prospects
as well.

Growth
in North America and Europe is expected to come from the potential market for replacement of legacy systems as well as acquisition of
new customers. Our finance and leasing platform Transcend™ Finance is aimed at providing a highly flexible and robust solution
based on the latest technology and advanced architecture for North American and European customers looking to replace their legacy systems.
We believe that the product can provide substantial competitive disruption to the market’s lagging technology provided by incumbent
vendors. The existing customer base may also represent latent demand for increased service and support revenues by offering business
process optimization, customization and upgrade services. With a market-ready product with successful implementations, the prospects
for Transcend™ Finance in the regions are positive.

Further
traction in North America and Europe