Company: GOOGL
Filing Date: 2025-04-25
Form Type: 10-Q
Source: 0001652044-25-000043
Chunk: 119

Company: Alphabet Inc.
Filing Date: 2025-04-25
Form: 10-Q
Item: Part I, Item 8
Chunk 119
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 primarily due to the unfavorable effect of foreign currency exchange rates and a decrease in Google Ad Manager and AdMob revenues. These decreases were partially offset by an increase in AdSense revenues.

Monetization Metrics

The following table presents changes in monetization metrics for Google Search & other revenues (paid clicks and cost-per-click) and Google Network revenues (impressions and cost-per-impression), expressed as a percentage, from three months ended March 31, 2024 to three months ended March 31, 2025:

Google Search & otherPaid clicks change2 %Cost-per-click change7 %Google NetworkImpressions change(5)%Cost-per-impression change4 %

Changes in paid clicks and impressions are driven by a number of interrelated factors, including changes in advertiser spending; ongoing product and policy changes; and, as it relates to paid clicks, fluctuations in search queries resulting from changes in user adoption and usage, primarily on mobile devices.

Changes in cost-per-click and cost-per-impression are driven by a number of interrelated factors including changes in device mix, geographic mix, advertiser spending, ongoing product and policy changes, product mix, property mix, and changes in foreign currency exchange rates.

Google subscriptions, platforms, and devices

Google subscriptions, platforms, and devices revenues increased $1.6 billion from the three months ended March 31, 2024 to the three months ended March 31, 2025. The growth was primarily driven by an increase in subscription revenues. The increase in subscription revenues was primarily due to growth in the number of paid subscribers across both YouTube services and Google One.  

Google Cloud

Google Cloud revenues increased $2.7 billion from the three months ended March 31, 2024 to the three months ended March 31, 2025 primarily driven by growth in Google Cloud Platform largely from infrastructure services.

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Revenues by Geography

The following table presents revenues by geography as a percentage of revenues, determined based on the addresses of our customers:Three Months Ended March 31, 20242025United States48 %49 %EMEA30 %29 %APAC16 %16 %Other Americas6 %6 %Hedging gains (losses)0 %0 %

For additional information, see Note 2 of the Notes to Consolidated Financial Statements included in Item 1 of this Quarterly Report on Form 10-Q.

Use of Non-GAAP Constant Currency Information

International revenues, which represent a significant portion