Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 61

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 61
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 assumes performance at the threshold level, resulting in a grant of 50% of the target number of PSUs. The amount in the “Maximum” column assumes performance at the maximum level, resulting in a grant of 200% of the target number of PSUs. The number of PSUs that are earned, if any, will be based on performance for fiscal years 2024 through 2026 and will be determined after the close of fiscal year 2026. |

| (3) | Amounts relate to RSUs granted in March 2024 as part of the annual equity grant to NEOs. RSU grants will vest in three equal annual installments beginning on the first anniversary of the date of grant. |

| (4) | Amounts represent the aggregate grant date fair value of the RSUs and PSUs granted to the NEOs, calculated in accordance with FASB ASC Topic 718. Assumptions used in the calculation of these amounts are discussed in Note 14 to our Consolidated Audited Financial Statements for the fiscal year ended December 31, 2024, included in our Annual Report on Form10-Kfor the fiscal year ended December 31, 2024. |

| 2025 PROXY STATEMENT |     | 45 |

EXECUTIVE COMPENSATION

| (5) | Amounts relate to incremental RSUs granted in May 2024 as part of Mr. Fieldly’s off cycle pay review, further described in the section titled “CEOOff-CyclePay Review” in the Compensation Discussion and Analysis. RSU grants will vest in three equal annual installments beginning on the first anniversary of the date of grant. |

Outstanding Equity Awards at Fiscal Year End The following table identifies equity awards that have been previously awarded to each of the NEOs and which were outstanding as of December 31, 2024.

| 2024 OUTSTANDING EQUITY AWARDS AT FISCALYEAR-END |     |            |     |               |     |               |     |                |     |           |     |            |     |              |        |     |     |    |          |     |    |       |    |     |    |          |
|                                                  |     |            |     | Option Awards |     |               |     |                |     |           |     |            |     | Stock Awards |        |     |     |    |          |     |    |       |    |     |    |          |
| Name