Company: TGE
Filing Date: 2025-11-21
Form Type: POS AM
Source: 0001213900-25-113604
Chunk: 114

Company: Generation Essentials Group
Filing Date: 2025-11-21
Form: POS AM
Chunk 114
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on the New York Stock Exchange.

The AMTD Cryptocurrency
Conversion Programme is at a preliminary stage, and no specific commitments have been made. Any future acquisitions of crypto assets
would be subject to negotiation and agreement between us and relevant cryptocurrency holders and would be conducted in accordance with
all applicable legal and regulatory requirements.

We, along with AMTD IDEA
Group and AMTD Digital Inc., further announced that cryptocurrencies are intended to become an essential component of our collective
war chest of liquid funds, comprising cash at bank and other unencumbered, unpledged, and liquid investments. The portfolio of crypto
assets to be developed will prioritise Bitcoin (BTC), Ethereum (ETH), and Tether (USDT).

Proposed exploration of crypto opportunities to complement our existing business

In addition, we are in
the process of evaluating and exploring options and opportunities in the tokenised crypto assets segment. We represent a global platform
in areas of media, entertainment, and hospitality space, and we strongly believe that there will be a lot of opportunities for the adoption
and application of cryptocurrencies, including stable coins, for leisure, entertainment, and consumer spending in goods, services, and
food and beverage areas.

These considerations remain
highly preliminary, and no decisions or commitments have been made. Any future initiatives involving cryptocurrencies would be subject
to agreement with relevant counterparties and would be undertaken in accordance with all applicable legal and regulatory requirements.

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Sales and Marketing

In respect of our media business,
we devote significant resources to strengthen the leadership and market recognition of our publications and develop and maintain relationships
with our advertising customers, which are mainly brand advertisers and advertising agencies. Our sales efforts primarily focus on the
sale of advertising spaces in our publications to brand advertisers and advertising agencies as well as other advertising solutions such
as event organization. We also devise marketing campaigns online and offline and work closely with distributors to expand our readership
and promote subscription of our publications. Currently, the advertising sales team dedicated to the media segment, and is divided into
regional sub-teams focusing on different sales territories, namely, Europe, the U.S. and Southeast Asia with a view to maintaining
proximity with our advertising customers.

We also exploit synergies
across our different business segments and we utilize cross selling to improve the effectiveness of our marketing strategy and maximize
the commercialization opportunities of the contents we produce. For example, we distribute our publications in all guest rooms and facilities
of our hotels and promote