Company: KW
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0000950170-25-058797
Chunk: 47

Company: Kennedy-Wilson Holdings, Inc.
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 47
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   |     | 250%    |
| Michael Pegler          |     | 75%       |     | 150%   |     | 225%    |

2024 Performance Assessment The Compensation Committee’s goal setting process is multi-faceted. Each year, goals are established based on a thorough review of historical data, year-over-year growth projections, industry expectations and internal business planning and budgeting. Target levels are intended to be both challenging and achievable while maximum levels are intended to represent stretch goals, which, if achieved, will result in significant value created for our stockholders. The following highlights the Compensation Committee’s goal setting rigor: • Growth in Investment Management Fees (excluding carried interest) (25% weighting) — target goal significantly exceeded the historical 5-year average of approximately 27.6%. • Cash from Asset Sales (25% weighting) – range calibrated to be consistent with our 18-month strategic asset disposition and capital recycling plan. • Unsecured Debt Reduction (15% weighting) – range calibrated to be consistent with the Company’s liability management and business plan. • Asset Stabilizations (15% weighting) – range calibrated to be consistent with our business plan of increasing recurring cash flow from properties. • Other Key Corporate Performance Factors (20% weighting) – qualitative assessment by the Compensation Committee that includes (i) total shareholder return, (ii) execution of certain ESG initiatives, and (iii) other relevant factors deemed appropriate by the Committee, and other relevant factors that contribute to our long-term success but are not readily quantifiable. While this metric is not based on defined targets, the Compensation Committee applies significant rigor in its assessment.

Kennedy Wilson/ Proxy Statement 2025 /35

#### EXECUTIVE COMPENSATION
The following table illustrates the metrics and weightings for the 2024 cash bonus program for all of our NEOs, as well as the actual attainment of each metric for 2024:

| Performance Metric                                                       |     | Rational for Inclusion                                                                                                                            |     | Threshold                       |      |   |     | Target |      |   |     | Maximum |      |   |     | Actual               |      |   |
| Growth in Investment Management Fees (excluding carried interests) (25%) |     | Motivates manage to grow investment management fees consistent with the business plan                                                             |     |                                 | 25.0 | % |     |        | 35.0 | % |     |         | 45.0 | % |     |                      |