Company: CELH
Filing Date: 2025-08-08
Form Type: 10-Q
Source: 0001341766-25-000104
Chunk: 126

Company: Celsius Holdings, Inc.
Filing Date: 2025-08-08
Form: 10-Q
Item: Part I, Item 8
Chunk 126
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 a lower gross profit margin profile.

Selling, General and Administrative Expenses

Selling, general and administrative expenses for the six months ended June 30, 2025 were $358.2 million, an increase of $144.3 million, or 67.5%, from $213.9 million for the six months ended June 30, 2024. 

The changes within SG&A expenses included:

An increase of $78.6 million in administrative expenses. These increases were primarily due to: 

•$25.1 million in acquisition-related costs, primarily legal and professional service fees associated with the Alani Nu acquisition;

•$15.8 million attributable to Alani Nu, primarily related to administrative employee costs, amortization of intangible assets, and other general administrative expenses;

•$14.7 million in general administrative costs, including legal, consulting, and other professional service expenses; 

•$13.8 million due to the remeasurement of contingent consideration related to the Alani Nu acquisition, reflecting stronger-than-expected revenue performance and an upward revision to forecasted results; and

•$9.2 million in other administrative expenses, including depreciation, amortization of intangibles, and stock-based compensation. 

An increase of $65.7 million in marketing and sales expenses. These increases were primarily due to: 

•$29.7 million attributable to Alani Nu, primarily related to sales and marketing employee costs, marketing investments to support brand growth, and storage and distribution expenses associated with the brand’s commercial expansion;

•$20.3 million in marketing expense, reflecting continued execution of the Live. Fit. Go. campaign, which launched earlier in the year and remained the brand’s largest marketing initiative to date;

•$11.1 million in employee-related costs, primarily due to continued investment in sales and marketing personnel to support strategic growth initiatives; and

•$4.6 million in other selling expenses, including storage and distribution costs associated with expanded sales volume and channel growth.

39

Other (Expense) Income 

Total other expense was $4.5 million for the six months ended June 30, 2025, compared to other income of $19.7 million for the six months ended June 30, 2024, reflecting an unfavorable change of $24.2 million. This change was primarily driven by $18.1 million of interest expense recognized in 2025 related to our