Company: STGW
Filing Date: 2025-03-11
Form Type: 10-K
Source: 0000876883-25-000009
Chunk: 156

Company: Stagwell Inc
Filing Date: 2025-03-11
Form: 10-K
Item: Item 8
Chunk 156
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 of December 31, 2024, the discount rate used to measure these liabilities ranged from 4.7% to 7.2%.As these estimates require the use of assumptions about future performance, which are uncertain at the time of estimation, the fair value measurements presented on the Consolidated Balance Sheets are subject to uncertainty.See Note 9 of the Notes included herein for additional information regarding contingent deferred acquisition consideration.As of December 31, 2024, and December 31, 2023, the carrying amount of the Company’s financial instruments, including cash, cash equivalents, accounts receivable and accounts payable, approximated fair value because of their short-term maturity. Non-financial Assets and Liabilities that are Measured at Fair Value on a Nonrecurring BasisCertain non-financial assets are measured at fair value on a nonrecurring basis, primarily goodwill, intangible assets (Level 3 fair value measurements) and right-of-use lease assets (Level 2 fair value measurement). Accordingly, these assets are not measured and adjusted to fair value on an ongoing basis but are subject to periodic evaluations for potential impairment. See Note 8 of the Notes included herein for additional information on goodwill and intangible assets and Note 10 of the Notes included herein for additional information on right-of-use lease assets.

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19. Related Party Transactions In the ordinary course of business, the Company enters into transactions with related parties, including its affiliates. The transactions may range in the nature and value of services underlying the arrangements. The following table presents significant related party transactions where a related party receives services from the Company:RevenueDue From Related PartyYear Ended December 31,December 31,Services20242023202220242023Marketing and advertising services (1)$— $2,576 $2,240 $— $1,518 Marketing and advertising services (2)3,752 894 7,449 — 4,381 Marketing and website development services (3)3,034 3,566 7,185 601 694 Polling services (4)828 1,042 379 192 160 Polling and public relation services (5)361 350 339 55 39 Polling services (6)— 1,046 3,450 — — Marketing and advertising services (6)4,917 — — — — Total$12,892 $9,474 $21,