Company: ASAN
Filing Date: 2025-04-30
Form Type: DEF 14A
Source: 0001477720-25-000081
Chunk: 42

Company: Asana, Inc.
Filing Date: 2025-04-30
Form: DEF 14A
Chunk 42
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2021. Prior to joining Guru, from August 2013 to November 2017, Ms. Raimondi served several roles at Zendesk, Inc., a customer service platform provider, including as Senior Vice President, Strategy, Senior Vice President, Operations, and Vice President, People Operations. Ms. Raimondi currently also serves on the boards of Gusto, Inc. and Patreon, Inc., both of which are privately-held corporations, and has previously served on the board of directors of several other companies, including SendGrid, Inc. from February 2018 to February 2019, and Bloc, Inc. from June 2017 to April 2018. Ms. Raimondi holds a B.A. in economics and sociology and an M.B.A. from Stanford University.

#### 36Asana 2025 Proxy Statement
| Executive Compensation |

Compensation Discussion and Analysis

#### Introduction
This Compensation Discussion & Analysis, or CD&A, explains our executive compensation program for our named executive officers for the fiscal year ended January 31, 2025, each of whom is identified in the table below. This CD&A also describes our Compensation Committee’s process for making pay decisions, as well as its rationale for specific decisions related to the fiscal year ended January 31, 2025.

| Named Executive Officer |     | Position                                |
| Dustin Moskovitz        |     | President and Chief Executive Officer   |
| Sonalee Parekh          |     | Chief Financial Officer                 |
| Tim Wan                 |     | Former Chief Financial Officer          |
| Eleanor Lacey           |     | General Counsel and Corporate Secretary |
| Anne Raimondi           |     | Chief Operating Officer                 |

Executive Summary

#### A Summary of our Company
Asana is a leading work management software platform with an enterprise focus that helps organizations set and track goals, drive strategic initiatives, and manage work in one place. Over 169,000 paying customers use Asana to automate complex operational workflows like product launches and employee onboarding, resource planning, tracking company-wide strategic initiatives and more. Our secure and scalable platform with AI-powered features adds structure to unstructured work, creating clarity, accountability, and impact for everyone within an organization—executives, department heads, team leads, and individuals—so everyone understands exactly who is doing what, by when, how and why.

#### Our Business Performance in Fiscal Year 2025
We delivered strong business results in fiscal year 2025 that resulted in revenues of