Company: AMWL
Filing Date: 2025-04-23
Form Type: DEF 14A
Source: 0000950170-25-057290
Chunk: 45

Company: American Well Corp
Filing Date: 2025-04-23
Form: DEF 14A
Chunk 45
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 strategy, with the ultimate intent of increasing stockholder value. For the NEOs, the amount of the payout, if any, under the annual incentive plan is based on achievement against two categories of performance measures: a Corporate Funding Performance Factor and a Personal Factor Multiplier. Target Opportunities The Committee determines the target annual incentive opportunity available to each NEO by taking the individual’s annual base salary in effect at year end and multiplying it by the individual’s target incentive percentage. Among other factors, the target incentive percentages are determined with reference to the actions in this regard by our peer group companies for their NEOs and the proportion of total direct compensation represented by the annual incentive. The amounts shown in the table below reflect the 2024 Target Annual Incentive Opportunities initially established by the Committee for each named executive officer:

| NEO                |     | 2024 Target Annual Incentive Plan Opportunity 
 as a % of Base Salary                         |     |   |
| Ido Schoenberg     |     |                                               | 150 | % |
| Roy Schoenberg     |     |                                               | 150 | % |
| Phyllis Gotlib     |     |                                               | 100 | % |
| Mark Hirschhorn(1) |     |                                               |   — |   |
| Kurt Knight        |     |                                               | 100 | % |
| Robert Shepardson  |     |                                               | 100 | % |
| Kathy Weiler       |     |                                               | 100 | % |

(1) Under the terms of his employment agreement, Mr. Hirschhorn received an annual bonus for 2024 that was fixed at $500,000. As of 2025, he is eligible to participate in the annual incentive plan with a target bonus opportunity of 125% of his base salary.

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Corporate Funding Performance Factor

The amount of the payout, if any, under the annual incentive plan is based in part on our achievement against financial measures. The Committee selected three financial measures for this year’s annual incentive opportunity, consisting of 2024 Company Revenue (weighted at 50% of the total bonus opportunity), 2024 Subscription Bookings Attainment (weighted at 25% of the total bonus opportunity), and 2024 Defense Health Agency (DHA) Bookings Attainment (weighted at 25% of the total bonus opportunity). Subscription bookings was broken into two categories rather than the single category used in 2023. These financial measures were designed to focus executive officers on the critical