Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 4

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 4
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. Any
claim brought against us, regardless of its merit, could result in material expense, diversion of management time and attention, and
damage to our reputation, and could cause us to fail to retain or attract customers. Costs or payments made in connection with warranty
and product liability claims and product recalls, or other claims could materially affect our financial condition and results of operations.
It could also cause us to suffer reputational harm, lose existing customers or deter them from purchasing additional products and services
and prevent new customers from purchasing our solutions.

False
detection of threats, while typical in our industry, may reduce perception of the reliability of our products and may therefore adversely
impact market acceptance of our products. If our solutions restrict legitimate privileged access by authorized personnel to IT systems
and applications by falsely identifying those users as an attack or otherwise unauthorized, or fail to provide privacy and security web
browsing to consumers, our customers’ businesses could be harmed. There can be no assurance that, despite testing by us, errors
will not be found in existing and new versions of our products, resulting in loss of or delay in market acceptance. In such an event,
we may be required, or may choose, for customer relations or other reasons, to expend additional resources in order to help correct the
problem. In addition, the network of data collection solutions is built on a mix of IPs, which we source from various providers and technologies.
A significant portion of our IP pool is sourced from third-party IP proxy providers and ISPs around the world from which we lease and
then resell. We have separate agreements with each provider. If such a provider chooses to terminate the agreement, we will be at a risk
of reducing the size of our IP pool and might not be able to support the demands of our customer base.

If
we are unable to acquire new customers, our future revenues and operating results will be harmed.

Our
success depends on our ability to acquire new customers. The number of customers that we add in a given period impacts both our short-term and long-term revenues.
If we are unable to attract a sufficient number of new customers, we may be unable to generate revenue growth at desired rates. The markets
we operate in are competitive and many of our competitors have substantial financial, personnel, and other resources that they utilize
to develop products and attract customers. As a result, it may be difficult for us to add new customers to our customer base. Competition
in the marketplace may also lead us to win fewer new customers or