Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 60

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 60
---
ptions used in the calculation of these amounts are discussed in Note 18 to our Consolidated Audited Financial Statements for the fiscal year ended December 31, 2024, included in our Annual Report on Form10-Kfor the fiscal year ended December 31, 2024. The number of awards granted in 2024 is reflected in the “Grants of Plan-Based Awards in 2024” table, below. The values of performance-based RSUs granted in 2024 shown in the table above assume the target number of performance-based RSUs will be earned. The revenue-based and relativeTSR-basedPSUs granted in 2024 may pay out up to 200% of the target award, and the stock price achievement award may pay out upon achievement of a stock price hurdle (and is valued at $92.49 in the table below, which is the minimum stock price required for this award to vest), which would have amounted to the grant date fair values listed as the maximum total grant date fair value for each named executive officer in the table below. |

| Name               |     | Maximum PSU total grant date fair value |     |            |
| John Fieldly       |     |                                         |     | $3,874,942 |
| Jarrod Langhans    |     |                                         |     |   $919,248 |
| Tony Guilfoyle     |     |                                         |     |   $551,771 |
| Paul Storey        |     |                                         |     |   $551,771 |
| Richard Mattessich |     |                                         |     |   $551,771 |

| (2) | Amounts represent payouts of our annual cash incentive awards in 2024, 2023, and 2022, and related to fiscal years 2024, 2023, and 2022, respectively. See “Compensation Discussion & Analysis – Annual Incentive Plan.” |

| (3) | All Other Compensation in 2024 consisted of medical, premiums for life insurance, long-term disability, and the following additional amounts: |

| • |     | For Mr. Fieldly and Mr. Langhans, a cell phone allowance, dental and vision benefits |

| • |     | For Mr. Guilfoyle, an automobile allowance |

| • |     | For Mr. Storey and Mr. Mattessich, a cell phone allowance |

| 44 |     | 2025 PROXY STATEMENT |

EXECUTIVE COMPENSATION Grants of