Company: GOOGL
Filing Date: 2025-04-30
Form Type: PX14A6G
Source: 0001214659-25-006690
Chunk: 7

Company: Alphabet Inc.
Filing Date: 2025-04-30
Form: PX14A6G
Chunk 7
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 the type of work Google will pursue.” While the impact of Google’s amended AI Principles remain to be seen
on Alphabet’s broader approach to its AI-driven targeted advertising practices, the rollback of Google’s responsible AI commitments
may impact the Company’s ability to develop, deploy, and use AI technologies to ensure its advertising practices do not have adverse
human rights impacts on users and other stakeholders.

Google has previously published a summary of a third-party HRIA
of a celebrity facial recognition algorithm. Its targeted ad systems, which affect billions, merit at least the same level
of due diligence and public disclosure, particularly as Google’s peers develop new approaches to targeting advertisements.

Alphabet’s peers also see HRIAs as a risk management tool
to identify, address, and mitigate salient and material human rights risks. For example:

| · | In April 2023, Twitch, a subsidiary of Amazon, published a                                                                            
 HRIA focusing on the human rights most relevant to its platform policy, partnerships, and impacts (including safety operations).34,35 |

| · | In June 2023, Microsoft published a HRIA on the impact of Microsoft's                      
 cloud and artificial intelligence technologies, in response to shareholder’s request.36,37 |

| · | Meta Platforms (“Meta”) conducted several HRIAs                                                                                      
 covering human rights impacts in higher risk regions where Meta operates. Some of Meta’s HRIAs evaluated the effectiveness of Meta’s 
 AI tools.38 In response to HRIA recommendations, Meta has implemented special safeguards in place to protect users, including        
 minors.39                                                                                                                            |

| 4. | Regulatory scrutiny on responsible AI and human rights due diligence |

As regulatory obligations grow globally to ensure the ethical
development, deployment, and use of AI, companies with a global footprint, like Alphabet, are increasingly exposed to the risk of non-compliance
due to the evolving nature of legal and policy frameworks. A proactive and robust approach to human rights due diligence will better position
Alphabet to meet emerging global regulatory requirements, including strengthened compliance with the DSA, the EU AI Act, and the CSDDD,
in which a number of Alphabet’s subsidiaries are in scope. Non-compliance to regulation may lead to financial penalties, reputational
risk, as well as operational disruptions. Most recently, Google failed to roll out its Search-integrated AI feature, AI Overviews, across
Europe as there are issues with regulatory uncertainty and regulatory compliance. Failure for Alphabet to ensure compliance
with regulation, such as the DSA and