Company: IBTA
Filing Date: 2025-04-11
Form Type: DEF 14A
Source: 0001628280-25-017508
Chunk: 3

Company: Ibotta, Inc.
Filing Date: 2025-04-11
Form: DEF 14A
Chunk 3
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 Ibotta, Inc.

#### Proxy Statement for the 2025

#### Annual Meeting of Shareholders
| General Information                                                                                                                                                                                                                                                                                                                         |
| This proxy statement and the enclosed form of proxy are furnished in connection with the solicitation of proxies by our Board of Directors for use at the 2025 Annual Meeting of shareholders of Ibotta, Inc., a Delaware corporation (we, our, us, the Company, or Ibotta), and any postponements, adjournments, or continuations thereof. |

The Annual Meeting will be conducted virtually via live audio webcast. You will be able to attend the Annual Meeting by visiting www.virtualshareholdermeeting.com/IBTA2025 , where you will be able to listen to the meeting live, submit questions, and vote online. The Notice of Internet Availability of Proxy Materials (Notice) containing instructions on how to access this proxy statement and our annual report is first being mailed on or about April 11, 2025 to all shareholders entitled to notice of and to vote at the Annual Meeting. The proxy materials and our annual report can be accessed by following the instructions in the Notice.

The information provided in the “question and answer” format below is for your convenience only and is merely a summary of the information contained in this proxy statement. You should read this entire proxy statement carefully. Information contained on, or that can be accessed through, our website is not intended to be incorporated by reference into this proxy statement and references to our website address in this proxy statement are inactive textual references only. Our Class A common stock and Class B common stock are collectively referred to in this proxy statement as our “common stock.”

#### What matters am I voting on?
You are being asked to vote on:

• the election of two Class I directors to serve until the 2028 annual meeting of shareholders and until their successors are duly elected and qualified;

• a proposal to ratify the appointment of KPMG as our independent registered public accounting firm for our fiscal year ending December 31, 2025; and

• any other business as may properly come before the Annual Meeting.

How does the Board of Directors recommend I vote on these proposals?

Our Board of Directors recommends a vote:

• “FOR” the election of each Class I director nominee named in this proxy statement; and

• “FOR” the ratification of the appointment of KPMG as our independent registered public accounting firm for our fiscal year ending December 31, 2025.

#### Ibotta, Inc.12025 Proxy Statement
How