Company: MFON
Filing Date: 2025-09-09
Form Type: PRER14A
Source: 0001140361-25-034415
Chunk: 38

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-09-09
Form: PRER14A
Chunk 38
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 depressed status of the Company, the Company’s continuing operating losses, and the recent historical trading price of its common stock, and no representative or advisor was retained on behalf of the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders to review or negotiate the Reverse Stock Split.

The Special Committee, which has unanimously approved the Reverse Stock Split, concluded that the expense of opinions, appraisals and representatives was not reasonable in relation to the size of the Reverse Stock Split contemplated and concluded that the Special Committee, working in conjunction with management, could adequately establish the fairness of the Reverse Stock Split without such outside persons. The Special Committee was authorized by the Board to consult with the Company’s existing legal counsel and local Nevada counsel, each of which have experience in corporate and securities matters, including transactions similar to the Reverse Stock Split, and corporate governance and fiduciary duty matters.

The Special Committee unanimously recommends that stockholders vote “FOR” approval of the Reverse Stock Split and “FOR” the proposal to adjourn the Special Meeting, if necessary or appropriate, to solicit additional proxies if there are insufficient votes at the time of the Special Meeting to approve the Reverse Stock Split.

In order for the Reverse Stock Split to be approved pursuant to NRS 78.2055 and our bylaws, the Reverse Stock Split must be approved by a majority of the votes cast at the Special Meeting, with abstentions and broker non-votes not counting as votes cast. In order for the adjournment proposal, if necessary or appropriate, to be approved pursuant

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to our bylaws, must be approved by a majority of the votes cast at the Special Meeting. Abstentions and broker non-votes, if any, will not be considered as votes cast on, and as a result will have no impact on the outcome of, the proposal.

Substantive Fairness . The Special Committee considered, among other things, the factors listed below, as well as the alternatives to the Reverse Stock Split as noted above in “ Special Factors — Alternatives to the Reverse Stock Split ,” in reaching its conclusion as to the substantive fairness of the Reverse Stock Split to the unaffiliated stockholders of the Company, including the unaffiliated Cashed Out Stockholders and the unaffiliated Continuing Stockholders. The Special Committee did not assign specific weight to any factors they considered, nor did they apply them in a formulaic fashion, although they particularly noted the significant anticipated cost and time