Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 37

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 37
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) | transmitting the data; |

| b) | receiving the data; |

| c) | holding a demand, savings deposit account or prepaid payment account; |

| d) | initiating the payment transaction; and |

| e) | having a digital correspondent contract in Brazil. |

Due
to our importance in the National Financial System and the characteristics of its activities, it is mandatory to implement Open Finance
as a participant in securities “a”, “c” and “e”. Despite being optional, we will participate in the
other securities considering business opportunities with data receiver and payment initiator.

The implementation
of Open Finance in Brazil consists of four stages, according to the schedule established by the Central Bank of Brazil.

Our
Open Finance Squad has highly qualified professionals at Bradesco, focused on developing the best solutions regarding new financial system,
inserted in multi-functional groups, the Bradesco squads work with an agile mindset and exercise an end-to-end vision in creating intuitive
and personalized journeys to achieve increasingly positive results. We structured a specific area to foster the use of Open Finance data
together with the business area, with the aim of adding more value to clients.

Deposits

The deposit
market is highly concentrated, with our main competitors being Itaú Unibanco, Caixa Econômica Federal, Banco do Brasil and
Santander. The five largest institutions hold 65.5% of deposits in the Brazilian markets. (reference date: September 2024).

Loans and advances

Competition
in loans and advances has been increasing in recent years. Our main competitors are Itaú Unibanco, Banco do Brasil, Santander Brasil
and Sicredi.

Credit cards

The credit
card market in Brazil is highly competitive. Our primary competitors in the market are the major banks. However, digital banks have increased
their importance in the Brazilian markets. Management believes that the primary competitive factors in this area are card distribution
channels, both physical and digital ones, the services and benefits offered, in addition to better user experience for the cardholder
client.

| 37 – Reference Form – 2024 |

| 1. Issuer’s activities |

Consortia

In December
2024, according to the Central Bank of Brazil, the consortia market included approximately 130 administrators, divided between the bank,
manufacturer and independent administrators.

Our main
competitors are Banco de Brasil and Porto Seguro in the real estate segment; Banco do Brasil and Itaú in the property