Company: TROW
Filing Date: 2025-03-26
Form Type: DEF 14A
Source: 0001104659-25-028002
Chunk: 38

Company: PRICE T ROWE GROUP INC
Filing Date: 2025-03-26
Form: DEF 14A
Chunk 38
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 • | 2024                                      
 Adjusted Operating Margin (defined below) |

| • | Company's                                       
 Relative Investment Performance (defined below) |

| • | Company's                                    
 Relative Organic Growth Rate (defined below) |

| • | The                                                                         
 qualitative strategic measures approved by the Compensation Committee were: |

| • | Compensation                                                                                 
 Committee's assessment of the CEO's performance against strategy, operations, and technology 
 categories of the Company's annual scorecard.                                                |

| • | Compensation                                                                                
 Committee's assessment of the CEO's performance against talent and assessment of succession 
 planning categories of the Company's annual scorecard.                                      |

The graphic below reflects which portion of the CEO's target Incentive Compensation was tied to each element. CEO INCENTIVE COMPENSATION ELEMENTS

| • | Adjusted                                                                                       
 Operating Margin is defined as non-GAAP Operating Income divided by non-GAAP Revenue, adjusted 
 in accordance with measures disclosed in the Company's 2024 Annual Report on Form 10-K and/or  
 the Company's Q4 2024 earnings release supplements.                                            |

| • | Relative                                                                                           
 Organic Growth is based on the Company's organic growth less Active Industry organic growth.       
 Active Industry organic growth is measured as Active U.S. Mutual Funds and Exchange-Traded         
 Funds (excluding Money Market Funds) combined with Active Institutional (excluding cash management 
 strategies). Organic Growth is defined as Net Flows divided by start-of-year AUM.                  |

| 48 | T. Rowe Price Group |

CEO Pay Determination Based on the Company’s performance, the table below shows how the Compensation Committee calculated Mr. Sharps’ pay for 2024. CEO Incentive Compensation for 2024 reﬂects this holistic assessment of the Company’s performance, including the Compensation Committee’s acknowledgment that it set challenging targets grounded in the expectation that the industry would continue to face downward revenue and earnings pressures driven by secular trends, as well as the imperative that management continue to ensure that the Company is positioned to meet clients’ evolving needs, while driving long-term growth. The Compensation Committee chose the quantitative metrics identiﬁed as the key measures that would reﬂect a successful year for the Company. Step 1–Quantitative Assessment of Company Performance

|                        |     |        |     |                2024 |     |        2024 |     |        2024 |
| INCENTIVE              
 COMPENSATION METRIC    |     | WEIGHT |     |