Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 134

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 134
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 private venture funding. New entrants
could seek to gain market share by introducing new technology or reducing pricing. This may make it more difficult for us to sell our
products and services, and could result in increased pricing pressure, reduced profit margins, increased sales and marketing expenses
or the loss of market share or expected market share, any of which may significantly harm our business, operating results and financial
condition.

Our
services are provided on mobile communications networks that are owned and operated by third parties who we do not control and the failure
of any of these networks would adversely affect our ability to deliver our services to our customers. Our mobile marketing and
advertising platform is dependent on the reliability of mobile operators who maintain sophisticated and complex mobile networks. Such
mobile networks have historically, and particularly in recent years, been subject to both rapid growth and technological change. If the
network of a mobile operator with which we are integrated should fail, including because of new technology incompatibility, the degradation
of network performance under the strain of too many mobile consumers using it, or a general failure from natural disaster or political
or regulatory shut-down, we will not be able provide our services to our customers through such mobile network. This in turn, would impair
our reputation and business, potentially resulting in a material, adverse effect on our financial results.

If
our platform does not scale as anticipated, our business will be harmed. We must be able to continue to scale to support potential
ongoing substantial increases in the number of users in our actual commercial environment and maintain a stable service infrastructure
and reliable service delivery for our mobile marketing and advertising campaigns. In addition, we must continue to expand our service
infrastructure to handle growth in customers and usage. If our mobile marketing services platform does not efficiently and effectively
scale to support and manage a substantial increase in the number of users while maintaining a high level of performance, the quality
of our services could decline and our business will be seriously harmed. In addition, if we are unable to secure data center space with
appropriate power, cooling and bandwidth capacity, we may not be able to efficiently and effectively scale our business to manage the
addition of new customers and overall mobile marketing campaigns.

-9-

The
success of our business depends, in part, on wireless carriers continuing to accept our customers’ messages for delivery
to their subscriber base. We depend on wireless carriers to deliver our customers’ messages to their subscriber base. Wireless
carriers often impose standards of conduct or practice