Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 12

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 12
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    ●
    our competitors may mimic our products and therefore harm our user
    engagement and growth;

    ●
    we fail to introduce new and exciting products and services or those
    we introduce are poorly received;

    ●
    our products fail to operate effectively on the iOS and Android mobile
    operating systems;

    ●
    we are unable to continue to develop products that work with a variety
    of mobile operating systems, networks, and smartphones;

    ●
    we are unable to combat hostile or inappropriate usage of our products;

    ●
    there are changes in user sentiment about the quality or usefulness
    of the application;

    ●
    there are concerns about the implications for privacy, safety, or security
    of our products;

    ●
    there are changes in our products that are mandated by legislation,
    regulatory authorities, or litigation, including settlements or consent decrees that adversely affect the user experience;

    ●
    technical or other problems frustrate the user experience, particularly
    if those problems prevent us from delivering our products in a fast and reliable manner;

    ●
    we fail to provide adequate service to users;

    ●
    we are the subject of adverse media reports or other negative publicity;
    and

    ●
    we do not maintain our brand image or our reputation is damaged.

Any decrease in user retention, growth, or engagement
could render our products less attractive to users, advertisers, or partners, and would seriously harm our business.

9

There is a risk that the public will not
perceive the privacy protections that we offer to be necessary or useful and therefore will not be interested in our services.

No matter how effective our products might be
in affording users control over their privacy, the general public may not perceive our products to be necessary or useful. In general,
although people are more aware than in the past of the amount of personal data that is tracked on a daily basis with the advent of social
media and targeted advertising, mere awareness does not necessarily translate into a desire to take affirmative action with respect to
one’s privacy. For us, this could mean that the average person might not feel the need to have the ability to delete messages that
they have sent. While we believe that the general public will recognize the value of our products and feel empowered to take control
of their privacy, it is possible that a great number of people have come to believe that their personal information cannot be protected
and that any attempt to do so