Company: MRT
Filing Date: 2025-04-29
Form Type: 20-F
Source: 0001213900-25-036882
Chunk: 104

Company: Marti Technologies, Inc.
Filing Date: 2025-04-29
Form: 20-F
Item: Item 4
Chunk 104
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 needs while ensuring the best rider experience possible.

Customers

By using our ride-hailing and mobility services,
our customers fulfill different transportation needs including point-to-point daily commute, on-demand and flexible travel, late-night
and safety-conscious travel, medical and emergency transport, standalone commute, first and last mile complement to public transport,
and leisure rides.

We also have a young customer base. Out of our
more than 5.9 million unique riders, as of December 31, 2024, approximately 61% are between 16 and 30 years of age, approximately 30%
are between 31 and 45 years of age, approximately 8% are between 46 and 60 years of age, and less than 1% of our unique rider base is
more than 60 years old. We also started actively collecting gender information during the second quarter of 2021. Based on available information,
as of December 31, 2024, approximately 84% of our customers are identified as male and approximately 15% of customers are identified as
female, while approximately 1% of customers did not want to specify gender information.

Brand, Marketing and Sales

The awareness, recognition, and positive perception
of our brands are the key contributors to our success. As the only at-scale ride-hailing operator in Türkiye and a pioneer of the
mobility market, our brands are recognized as the category leaders. We believe our brands have become synonymous with ride-hailing and
mobility in Türkiye, rather than being seen as just individual brands within these markets.

Our services and vehicles serve as an essential
part of our marketing and advertising strategy. Our marketing efforts are mainly focused on targeted campaigns to increase activation
and retention, as well as opportunistic campaigns leveraging insights from our in-house data analytics.

We also collaborate with third parties and establish
strategic partnerships to expand our reach and offer valuable benefits to current and future customers.

Additionally, we actively use social media platforms
to share and promote our values, news, rider and public safety information, mass campaigns, and other content relevant to our customers.

Competition

The shared mobility industry in Türkiye is
relatively nascent and increasingly competitive, and we believe there is high market demand in the country due to a lack of efficient
public transportation options, limited taxi penetration, heavy traffic, dense populations, and high costs of private car ownership. We
directly compete with companies that offer similar tech-enabled ride-hailing and shared mobility services