Company: MFON
Filing Date: 2025-06-06
Form Type: 10-Q
Source: 0001641172-25-014006
Chunk: 59

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-06-06
Form: 10-Q
Item: Part I, Item 8
Chunk 59
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. The Company derives revenue
primarily in North America and manages the business activities on a consolidated basis. All revenue is derived using our Recurrency platform
which is designed to leverage point-of-sale data, along with cognitive computing, to increase visits, spend, and loyalty from consumers.

The
following table shows net sales by operating segment:

 Schedule
of Net Sales by Operating Segment

    Customer Acquisition and Engagement segment 

    Revenues 
    $513,311 
  
    Less: 

    Customer Acquisition Costs 
     239,593 
  
    Dues and Subscriptions 
     22,415 
  
    Legal and Accounting and Professional Fees 
     121,828 
  
    Travel Expense 
     14,280 
  
    Administrative Expenses 
     524,163 
  
    Advertising Expense 
     167,628 
  
    Payroll and Related Expense 
     1,484,142 
  
    Interest Expense 
     631,333 
  
    Other Expenses (1) 
     9,375 
  
    Customer Acquisition and Engagement segment Net Income 
    $(2,701,446)

(1)Other Expense includes
settlement losses and loss on disposal of fixed assets

Net Loss Per Common Share

Basic net loss per share excludes any dilutive effects
of options, shares subject to repurchase, and warrants. Diluted net loss per share includes the impact of potentially dilutive securities.
During the three months ended March 31, 2025 and 2024, we had securities outstanding which could potentially dilute basic earnings per
share in the future. Stock-based compensation, stock options and warrants were excluded from the computation of diluted net loss per share
when their effect would have been anti-dilutive.

Recent Accounting Pronouncements

Accounting standards promulgated by the FASB are subject
to change. Changes in such standards may have an impact on the Company’s future financial statements. The following is a summary
of recent accounting developments.

In November 2023 FASB issued ASU 2023-07, Segment
Reporting – Improvements to Reportable Segment Disclosures. ASU 2023-07 requires public entities “improve reportable
segment disclosure requirements, primarily through enhanced disclosures about significant segment expenses.” The Company adopted
AS 2023-07 as of December 31, 2024. The Company’s CODM has determined that Mobivity Holdings Corp has one reportable segment. This
will result