Company: CTTRF
Filing Date: 2025-04-30
Form Type: 20-F
Source: 0001292814-25-001765
Chunk: 97

Company: Controladora Vuela Compania de Aviacion, S.A.B. de C.V.
Filing Date: 2025-04-30
Form: 20-F
Item: Item 4
Chunk 97
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 air
travel, with the goal of accelerating the substitution of long-distance bus travel with air transportation.

Lastly,
in August 2024, we and Viva launched a joint anti-fraud campaign aimed at educating the public on how to safely purchase flight tickets.
This collaboration seeks to raise awareness about the growing fraudulent ticket sales, particularly through social media and phone scams.
With over 57 million passengerstransported by both airlines in 2024, this initiative plays a crucial role in ensuring safe and
legitimate ticket purchases for consumers.

V-Club, our annual subscription-based service, grants members
exclusive first access to our lowest fares offerings. In addition, it provides members with guaranteed member-only fare sales and exclusive
offers on hotels, rental cars and other travel necessities with YaVas. V-Club members may access their benefits through our website and
our mobile app. As of December 31, 2024, we had approximately 1.3 million V-Club members, an increase of 60% compared to 2023.

We offer three types of Volaris INVEX credit cards: the Volaris
INVEX 0, Volaris INVEX, and the Volaris INVEX 2.0. The Volaris INVEX 0, which has no annual fee, was launched in October 2017, and offers
the following benefits:

  1% cash back on all purchases to be used in Volaris;  

  priority boarding on our flights; and additional baggage at no cost (as long as the client pays more than 50% of their reservation  

  deferred payment on purchases with no interest; and  

  a 15% discount on the purchase of on-board menu items.  
 ──────────────────────────────────────────────────────────

The Volaris INVEX launched in March 2015, and has the same
benefits as the above plus 0.5% more in cashback.

The Volaris INVEX 2.0 launched in March 2015, and in the addition
to the benefits listed above, it also offers at no cost: individual V-Club, 2% cash back on all purchases, LoungeKey memberships, among
other benefits. As of December 31, 2024, there were 941,000 Volaris INVEX holders.

Pricing and Yield Management

Our emphasis on keeping our operating costs low has allowed
us to set low base fares and increase ancillary revenues while