Company: CRCT
Filing Date: 2025-04-15
Form Type: DEF 14A
Source: 0001828962-25-000065
Chunk: 54

Company: Cricut, Inc.
Filing Date: 2025-04-15
Form: DEF 14A
Chunk 54
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 our US employees and the equivalent compensation for our non-US employees). We converted all employee compensation, on a country-by-country basis, to U.S. dollars based on the applicable year-end exchange rate. We did not annualize salaries or make any cost-of-living adjustments in identifying the median employee nor did we use the de minimis exemption allowed by SEC rules to exclude any of our employee population. Using this median employee, we calculated the annual total compensation for such employee for 2024 using the same methodology that we used for our NEOs as set forth in the Summary Compensation Table.

The pay ratio reported above is a reasonable estimate calculated in a manner consistent with SEC rules, based on our internal records and the methodology described above. The SEC rules for identifying the median compensated employee and calculating the pay ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. Accordingly, the pay ratio reported by other companies may not be comparable to the pay ratio reported above, as other companies have different employee populations and compensation practices and may use different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios.

#### Pay versus Performance Table
The following table sets forth additional compensation information of our Principal Executive Officer (PEO) and our non-PEO NEOs along with total shareholder return, net income, and total revenue performance results for our fiscal years ending in 2024, 2023, 2022, and 2021:

|         |     |                                             |     |                                         |     |                                                              |     |                                                          |     | Value of Initial Fixed $100 Investment Based on: |     |                                        |     |               |     |                |
| Year(1) |     | Summary Compensation Table Total for PEO(1) |     | Compensation Actually Paid to PEO(1)(2) |     | Average Summary Compensation Table Total for non-PEO NEOs(1) |     | Average Compensation Actually Paid to non-PEO NEOs(1)(2) |     |                      Total Shareholder Return(3) |     | Peer Group Total Shareholder Return(3) |     | Net Income(4) |     |     Revenue(4) |
| 2024    |     |                                 $21,699,888 |     |                             $15,060,377 |     |                                                   $3,977,504 |     |                                               $2,