Company: SNBH
Filing Date: 2025-11-19
Form Type: 10-Q
Source: 0001731122-25-001574
Chunk: 97

Company: SENTIENT BRANDS HOLDINGS INC.
Filing Date: 2025-11-19
Form: 10-Q
Item: Part I, Item 2
Chunk 97
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    platforms

    ●
    Retail and
    wholesale distribution

    ●
    Government
    procurement contracts

    ●
    International
    export partnerships

Marketing
Strategy

The
Company promotes its brands through targeted social media marketing, influencer campaigns, PR events, and traditional media. Marketing
and brand positioning are executed internally and with third-party agencies for select initiatives.

Growth
Strategies

To
scale operations and enhance shareholder value, the Company is focused on:

    ●
    Executing
    a 24-month acquisition and brand roll-up plan

    ●
    Expanding
    manufacturing and fulfillment capabilities

    ●
    Leveraging
    omnichannel distribution networks

    ●
    Scaling brands
    through licensing and global expansion

M&A
Strategy

SNBH
targets synergistic acquisitions in high-margin, high-growth categories
including food, beverage, pet care, health, and emergency products. The Company applies an earnout-based consideration model to align
incentives and manage dilution. The April 2025 acquisition of assets from American Industrial Group is the first major transaction under
this model. Subsequently, we entered into a majority owned company, Aqua Emergency, a Nevada company (“AE-NV”), whereby we
own 51% of the shares and control 2 out of 3 board seats.  AE-NV acquired assets from Aqua Emergency, a Florida company, in exchange
for acquisition credits issued by SNBH.

Customers

The
Company serves a broad customer base, including individual consumers, retailers, distributors, government agencies, and NGOs. Key segments
include emergency preparedness, premium beverage, and wellness categories.

Intellectual
Property

SNBH
and its affiliates hold U.S. trademarks and exclusive licenses for Aqua Emergency, Arctic Frost, Original New York Seltzer, American
Red Cross, Burlone, and other proprietary brands, with additional trademark applications pending internationally. The Company protects
trade secrets through contractual and operational safeguards.

Competition

The
CPG space is highly competitive, with participants ranging from multinational conglomerates to niche independents. The Company’s
focus on brand authenticity, regulatory compliance, and premium positioning provides defensible differentiation.

Research
and Development

Product
development is continuous and collaborative across the Company’s brand platform. Expenditures are managed prudently and focus on
commercialization of innovative formulations and packaging.

21

Employees

The
Company employs a lean operating structure, combining a core management
team,