Company: AAPI
Filing Date: 2025-04-01
Form Type: 10-K
Source: 0001477932-25-002341
Chunk: 6

Company: Apple iSports Group, Inc.
Filing Date: 2025-04-01
Form: 10-K
Item: Item 1
Chunk 6
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 the most mature legal betting markets in the world, and sports betting (including racing) has been legal for over three decades in several major global markets, such as the United Kingdom, Latin America, Italy, and other parts of Europe and Asia Pacific. Much like un the United States, the Australian market is experiencing an increase in app-based sports betting that is curated to its users. It is expected that these markets will exhibit an annual growth rate of 9.45% during 2025-2033 according to IMARC Group.

Marketing.

We intend to deploy a mix of marketing strategies. These strategies include;

 ·Database and collaborative marketing with related industry partners, ·Digital marketing on key industry and related sites ·Marketing on various social media sites ·Search engine optimization and search engine marketing, ·Affiliate partnerships ·Conferences and targeted corporate selling for technology offerings and ·Extensive public relations to build fan awareness and support amongst financial analysts and investors ·Highly selective paid advertising on media dedicated to sports and racing, such as Sports Entertainment Network in Australia

All of our efforts are designed to bring brand awareness to potential users on these sites or venues.

 10Table of Contents

Our principal considerations related to attracting and retaining online users include functionality, ease of use, -of-our 24/7 sports channel, and, most importantly, best-of-breed racing and sports information and analytics combined with extremely competitive odds (where we are able to offer fixed-odds wagering). 

Notwithstanding our perceived competitive advantages, we face competition from companies that are substantially larger and better financed.  Our future success depends on our ability to compete effectively with them. As a result, we may have difficulty competing with these larger, established competitor companies. Generally, they have:

·substantially greater financial, technical, and marketing resources;·larger customer bases;·better name recognition and·potentially more expansive product or app offerings.

These competitors are likely to command a larger market share, which may enable them to establish a stronger competitive position than we have, in part, through greater marketing opportunities. Further, our competitors may be able to respond more quickly than us to new or emerging technologies and changes in user preferences and devote greater resources than us to developing and operating networks of affinity websites. These competitors may develop products or services that are comparable or superior. If we fail to address competitive developments quickly and effectively, we may not become or be able to remain a viable entity.

We have