Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 652

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1A
Chunk 652
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 and highly competitive, with relatively low
barriers to entry for certain applications and services. Some of our competitors may enjoy better competitive positions in certain geographic
regions or user demographics that we currently serve or may serve in the future. We expect competition in the online personal products
business to continue to increase because there are no substantial barriers to entry. We believe our ability to compete depends upon many
factors both within and beyond our control, including the following:

    ●
    the
    size and diversity of our member and paying subscriber bases;

    ●
    the
    timing and market acceptance of our apps, including the developments and enhancements to those apps and features relative to those
    offered by our competitors;

    ●
    customer
    service and support efforts;

    ●
    selling
    and marketing efforts; and

    ●
    our
    brand strength in the marketplace relative to our competitors.

49

We
compete with traditional health care and household product retailers. We also compete with a number of large and small companies, including
internet portals and specialty-focused media companies, that provide online and offline products and services to the markets we serve.
Our principal mobile-based social e-commerce competitors include Pinduoduo (based on the group buying model), Weimeng (providing services
for micro-businesses), Taobao, and JD. Many of our current and potential competitors have longer operating histories, significantly greater
financial, technical, marketing, and other resources, and larger customer bases than we do. These factors may allow our competitors to
respond more quickly than we can to new or emerging technologies and changes in customer preferences. These competitors may engage in
more extensive research and development efforts, undertake more far-reaching marketing campaigns, and adopt more aggressive pricing policies
that may allow them to build larger member and paying subscriber bases than ours. Our competitors may develop products or services that
are equal or superior to our products and services or that achieve greater market acceptance than our products and services. These activities
could attract members and paying subscribers away from our websites and reduce our market share.

In
addition, current and potential competitors are making, and are expected to continue to make, strategic acquisitions or are establishing
cooperatives and, in some cases, establishing exclusive relationships with significant companies or competitors to expand their businesses
or to offer more comprehensive products and services. To the extent that these competitors or potential competitors establish exclusive
relationships with major portals, search engines, and Internet Service Providers, or