Company: MTCH
Filing Date: 2025-11-05
Form Type: 10-Q
Source: 0000891103-25-000180
Chunk: 91

Company: Match Group, Inc.
Filing Date: 2025-11-05
Form: 10-Q
Item: Part I, Item 2
Chunk 91
---
Selling and marketing expense

For the three months ended September 30, 2025 compared to the three months ended September 30, 2024

Three Months Ended September 30,2025$ Change% Change2024(Dollars in thousands)Selling and marketing expense$169,142 $12,486 8%$156,656 Percentage of revenue19%17%

Selling and marketing expense increased 8% primarily due to higher cost of acquisition expense of $13.9 million predominately at Hinge, Tinder, and MG Asia, partially offset by decreases at E&E.

For the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024Nine Months Ended September 30,2025$ Change% Change2024(Dollars in thousands)Selling and marketing expense$474,492 $(2,093)—%$476,585 Percentage of revenue18%18%

Selling and marketing expense remained flat as compared to 2024.

General and administrative expense

For the three months ended September 30, 2025 compared to the three months ended September 30, 2024Three Months Ended September 30,2025$ Change% Change2024(Dollars in thousands)General and administrative expense$148,021 $44,098 42%$103,923 Percentage of revenue16%12%

General and administrative expense increased primarily due to a legal settlement at Tinder in the amount of $60.5 million, partially offset by (i) a decrease in non-cash compensation of $10.6 million primarily due to adjustments for certain performance award estimates at E&E and the departure of an executive at Tinder and (ii) a decrease in employee compensation of $5.2 million primarily within Tinder and E&E due to a decrease in headcount in 2025.

For the nine months ended September 30, 2025 compared to the nine months ended September 30, 2024

Nine Months Ended September 30,2025$ Change% Change2024(Dollars in thousands)General and administrative expense$396,096 $71,628 22%$324,468 Percentage of revenue15%12%

General and administrative expense increased primarily due to (i) a legal settlement at Tinder in the amount of $60.5 million, (ii) a settlement with the FTC in the amount of $14.0 million related to certain E&E applications,