Company: DJTWW
Filing Date: 2025-02-14
Form Type: 10-K
Source: 0001140361-25-004822
Chunk: 55

Company: Trump Media & Technology Group Corp.
Filing Date: 2025-02-14
Form: 10-K
Item: Item 1
Chunk 55
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act with its third-party providers. Negative publicity also could have an adverse effect on the size, engagement, and loyalty of TMTG’s user base and result in decreased revenue, which could adversely affect TMTG’s business and financial
          results.

TMTG operates in new and evolving industries. TMTG may not be able to respond to changes in market conditions or to new or
          emerging technologies.

You should take into account the risks and uncertainties frequently encountered by new companies in rapidly evolving markets. TMTG’s financial
          results in any given quarter can be influenced by numerous factors, many of which TMTG is unable to predict or is outside of TMTG’s control, including:

    •

                TMTG’s ability to maintain and grow TMTG’s user base and user engagement;

    •

                TMTG’s ability to attract and retain advertisers in a particular period;

    •

                seasonal fluctuations in spending by TMTG’s advertisers;

    •

                the number of ads shown to users;

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                the pricing of TMTG’s ads and other products;

    •

                TMTG’s ability to increase payments and other fees revenue;

    •

                the diversification and growth of revenue sources beyond advertising and payments;

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                the development and introduction of new products or services by TMTG or its competitors;

          33

    •

                increases in marketing, sales, and other operating expenses that TMTG may incur to grow and expand TMTG’s operations and to remain competitive;

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                TMTG’s ability to maintain gross margins and operating margins;

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                TMTG’s ability to obtain equipment and components for TMTG’s data centers and other technical infrastructure in a timely and cost-effective manner;

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                system failures or breaches of security or privacy;

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                inaccessibility of the Truth ecosystem due to third-party actions;

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                adverse litigation judgments, settlements, or other litigation-related costs;

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                changes in the legislative or regulatory environment, including with respect to privacy, or enforcement by government regulators, including fines, orders, or consent decrees;

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                fluctuations in currency exchange rates and changes in the proportion of TMTG’s revenue and expenses denominated in foreign currencies;

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                fluctuations in the market values of TMTG’s portfolio investments and in interest rates;

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                changes in U.S. GAAP