Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1170

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1
Chunk 1170
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 We may also face the risk of claims that we have infringed
third parties’ intellectual property rights. If third parties claim that we infringe upon their intellectual property rights, our
operating profits could be adversely affected. Any claims of intellectual property infringement, even those without merit, could be expensive
and time consuming to defend, require us to rebrand our services, if feasible, divert management’s attention and resources or require
us to enter into royalty or licensing agreements in order to obtain the right to use a third-party’s intellectual property.

23

Any
royalty or licensing agreements, if required, may not be available to us on acceptable terms or at all. A successful claim of infringement
against us could result in our being required to pay significant damages, enter into costly license or royalty agreements, or stop the
sale of certain products or services, any of which could have a negative impact on our operating profits and harm our future prospects.

We
may face intense competition and expect competition to increase in the future, which could prohibit us from developing a customer base
and generating revenue.

We
face significant competition in every aspect of our business. Our competitors include True Fit, Virtusize, EasyMeasure, AR MeasureKit,
Smart Measure andFit Analytics and 3DLook. These companies may already have an established market in our industry. Most of these companies
have significantly greater financial and other resources than us and have been developing their products and services longer than we
have been developing ours.

In
addition, some of our larger competitors have substantially broader product offerings and leverage their relationships based on other
products or incorporate functionality into existing products to gain business in a manner that discourages potential customers from purchasing
our products. Potential customers may also prefer to purchase from their existing solution providers rather than a new solution provider
regardless of product performance or features. These larger competitors often have broader product lines and market focus and will therefore
not be as susceptible to downturns in a particular market. Conditions in our market could change rapidly and significantly as a result
of technological advancements, partnering by our competitors or continuing market consolidation. New start-up companies that innovate
and large competitors that are making significant investments in research and development may invent similar or superior products and
technologies that compete with our products. In addition, some of our competitors may enter into new alliances with each other or may
establish or strengthen cooperative relationships. Any such consolidation, acquisition, alliance or cooperative relationship could lead
to pricing pressure and our loss of any future market