Company: KNRX
Filing Date: 2025-01-15
Form Type: F-1/A
Source: 0001493152-25-002249
Chunk: 90

Company: KNOREX LTD.
Filing Date: 2025-01-15
Form: F-1/A
Chunk 90
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 the refinement of an estimate. Assumptions, judgments and estimates relative to the amount of deferred income taxes, and any applicable valuation allowances, consider future taxable income. Any of the assumptions, judgments and estimates mentioned above could cause the actual income tax obligations to differ from estimates.

Key Operating Data

The table below sets forth our selected operating data for the periods indicated, which should be read in conjunction with our consolidated financial statements and the accompanying notes included elsewhere in this prospectus:

|                                                                |     | For the Six Months Ended June 30, |         |     |      |         |
|                                                                |     |                              2024 |         |     | 2023 |         |
| Number of customers(1)                                         |     |                                   |      30 |     |      |      27 |
| Average revenue per customer (US$)(2)                          |     |                                   | 180,747 |     |      | 144,290 |
| Revenue from self-serve (includes add-ons) (%)                 |     |                                   |    98.2 |     |      |    95.8 |
| Revenue from managed activations and professional services (%) |     |                                   |     1.8 |     |      |     4.2 |

|                                                                |     | Year ended December 31, |    2023 |     |     |    2022 |
|:---------------------------------------------------------------|:----|:------------------------|--------:|:----|:----|--------:|
| Number of customers(1)                                         |     |                         |      29 |     |     |      45 |
| Average revenue per customer(US$)((2)                          |     |                         | 300,890 |     |     | 140,364 |
| Revenue from self-serve (includes add-ons) (%)                 |     |                         |    96.4 |     |     |    93.5 |
| Revenue from managed activations and professional services (%) |     |                         |     3.6 |     |     |     6.5 |

Notes:

(1) “Customer” refers to the party that signs a contract with us, which are primarily the ad agencies. The advertiser, who is their customer, is the end client or the ultimate buyer of the advertisement.

(2) Average revenue per customer is calculated as the total revenue for the year divided by the total number of customers for the same year. Our management use this metric as a measure to assess