Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 67

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 67
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2025 to the NEOs based on their 2024 compensation. These amounts are reported in the “All Other Compensation” column for each executive officer in the Summary Compensation Table. (2) Of the amounts disclosed in this column with respect to the SERP, the following amounts were reported in the Summary Compensation Table in prior years: Mr. Harmening - $92,383 ; Mr. Meyer - $13,500 ; Mr. Utz - $267,153 ; Mr. Erickson - $271,345 ; and Mr. Stein - $139,326 . The variation between the amounts disclosed in this footnote and the amounts disclosed in the above column for the SERP reflect earnings (and losses) on the SERP contributions and/or any contributions prior to the executive becoming an NEO. Further information regarding the SERP for the NEOs can be found in the “Retirement Plans - Supplemental Executive Retirement Plans” section beginning on page 50, and further information regarding the Deferred Compensation Plan can be found in the “Deferred Compensation Plan” section on page 49 . The investment alternatives available to the NEOs under the SERP and the Deferred Compensation Plan for the NEOs are selected by Associated and may be changed from time to time. The executive officers are permitted to change their investment elections at any time on a prospective basis. The table below shows the funds selected for investment by participants under both the SERP and the Deferred Compensation Plan and their annual rate of return for the year ended December 31, 2024 .

| Name of Fund                                         | AnnualReturn (%) | Name of Fund                                           | AnnualReturn (%) |
| American Funds EuroPacific Growth Fund® Class R-6    | 5.04%            | Vanguard Extended Market Index Fund Admiral Shares     | 16.91%           |
| American Funds The Growth Fund of America® Class R-6 | 28.84%           | Vanguard Target Retirement 2025 Fund Investor Shares   | 9.44%            |
| American Funds New World Fund® Class R-6             | 6.88%            | Vanguard Target Retirement 2030 Fund Investor Shares   | 10.64%           |
| Baird MidCap Fund Institutional Class                | (0.90)%          | Vanguard Target Retirement 2035 Fund Investor Shares   | 11.78%           |
| Dodge & Cox Stock Fund                               | 14.51%           | Vanguard Target Retirement 2040 Fund Investor Shares   | 12.88%           |
| Fidelity