Company: DJTWW
Filing Date: 2025-02-14
Form Type: 10-K
Source: 0001140361-25-004822
Chunk: 39

Company: Trump Media & Technology Group Corp.
Filing Date: 2025-02-14
Form: 10-K
Item: Item 1
Chunk 39
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 Social and utilize Truth+. TMTG seeks to foster a broad and engaged user community, and TMTG intends to encourage high-profile individuals and entities to use TMTG’s products and services to freely express their
          views to broad audiences without the fear of being censored or cancelled for any unpopular or non-woke opinions. TMTG may also encourage media outlets to use its products and services to distribute their content. If users, including influential
          users, do not contribute content to the Truth ecosystem, and it is unable to provide users with valuable and timely content, TMTG’s user base and user engagement may decline. Additionally, if TMTG is not able to address user concerns regarding
          the safety and security of the Truth ecosystem or if TMTG is unable to successfully prevent abusive or other hostile behavior on the Truth ecosystem, the size of the Truth ecosystem user base and user engagement may decline. TMTG may rely on the
          sale of advertising services for the substantial majority of TMTG’s revenue. If TMTG experiences a decline in the number of users or a decline in user engagement, including as a result of the loss of high-profile individuals and entities who
          generate content on the Truth ecosystem, advertisers may not view the Truth ecosystem as attractive for their marketing expenditures, and may reduce their spending with TMTG-which would harm TMTG’s business and operating results.

          25

The success of Truth+ will depend on its ability to provide consumers with content and its ability to attract and retain
          channels and content creators.

          TMTG plans for Truth+ include partnering with channels and other sources of content.  TMTG may not be successful in attracting channels or
            acquiring content.  Additionally, channels or other sources of content may terminate their relationship with TMTG.  If TMTG’s plans for Truth+, including with respect to content, do not come into fruition, TMTG’s business, results of operations
            and financial condition could be adversely affected.

TMTG’s focus on product innovation and user engagement rather than short-term operating results may adversely affect
          TMTG’s revenues.

TMTG is committed to quickly developing and launching new and innovative products features. TMTG intends to focus on improving the user
          experience for Truth Social and on developing new and improved products and services including Truth+ and Truth.Fi. TMTG intends to prioritize innovation and the experience for users over short-term operating results. T