Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 59

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 59
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 peer group, which was finalized in October 2023 with the assistance of Compensia, was comprised of publicly traded technology companies. In evaluating the companies comprising the compensation peer group, Compensia considered the following primary criteria which did not change from the prior year:

• publicly traded companies headquartered in the United States with a preference for companies headquartered in the Southeast portion of the United States;

• companies in the software/Internet and advertising GICS sub-industry sectors;

• similar revenues – within a range of ~0.5x to ~2.5x our prior four quarters' revenues; and

• similar market capitalization – within a range of ~0.25x to ~4.0x our then-market capitalization.

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Based on the established selection criteria, the Compensation Committee approved the 2024 compensation peer group which was comprised of the following companies:

This compensation peer group was used by the Compensation Committee throughout 2024 as a reference for understanding the competitive market for executive positions in our industry sector.

The Compensation Committee used data drawn from the companies in our compensation peer group, as well as data from broad survey cuts drawn from the Radford Global Technology Survey database, covering U.S. based technology companies with revenue between $150 million and $750 million, to evaluate the competitive market when determining the total direct compensation packages for our Named Executive Officers, including base salary, target short-term incentive compensation opportunities and long-term incentive compensation opportunities.

The Compensation Committee reviews our compensation peer group at least annually and adjusts its composition if warranted, considering changes in both our business and the businesses of the companies in the peer group.

#### Compensation Elements
Generally, our executive compensation program consists of three principal elements – base salary, short-term incentive compensation opportunities and long-term incentive compensation opportunities in the form of equity awards:

| Element                           |     | Type of Element |     | Compensation Element                                                                                          |     | Objective                                                                                                                                                                         |
| Base Salary                       |     | Fixed           |     | Cash                                                                                                          |     | Designed to attract and retain highly talented executives by providing fixed compensation that is competitive with market practice and rewards performance.                       |
| Short-Term Incentive Compensation |     | Variable        |     | Cash                                                                                                          |     | Designed to motivate our executives to achieve specific business objectives and provide financial incentives when we meet or exceed our objectives during the performance period. |
| Long-Term Incentive Compensation  |     | Variable        |     | Equity awards in the form of RSU awards