Company: FLDDW
Filing Date: 2025-04-11
Form Type: 424B3
Source: 0001213900-25-031004
Chunk: 156

Company: Fold Holdings, Inc.
Filing Date: 2025-04-11
Form: 424B3
Chunk 156
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We are dedicated to deepening our engagement
with existing and new rewards partners and co-marketing with them to reach new audiences. By leveraging our partners’ platforms
and customer bases, we can introduce Fold’s bitcoin financial services to more users, driving further adoption and creating mutual
growth opportunities. This collaborative approach will help us unlock new customer segments and increase brand visibility.

| (4) | Expand Financial Services Partnerships |

We will continue to seek partnerships with
adjacent businesses to provide financial services to their customers, expanding our reach and enhancing our product offerings. By integrating
our bitcoin financial services with traditional financial products, we can offer a comprehensive suite of solutions that adds value to
our partners and their customers, further embedding Fold into everyday financial activities.

| (5) | Align with the Bitcoin Brand |

Fold aims to align its brand with bitcoin,
one of the fastest growing and most recognized brands globally. Our goal is to make Fold synonymous with bitcoin in the mainstream, positioning
our product as the go-to solution for bitcoin financial services and transactions. By closely associating with the bitcoin brand, we aim
to enhance our visibility and credibility, driving broader adoption of Fold among consumers.

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| (6) | Global Expansion |

While we do not have immediate plans to expand
our bitcoin financial services platform to a global audience, we recognize the significant opportunity presented with expansion outside
the United States. Through enterprise partnerships and direct expansion, we expect to be able to tap into new markets and meaningfully
increase our addressable market, laying the groundwork for future growth.

| (7) | Pursue Strategic Acquisitions |

We will opportunistically pursue strategic
acquisitions that enhance our scale, enable entry into new verticals, and add complementary capabilities to our platform.

Competitive Landscape

Fold operates in a unique segment
within the competitive landscape, specializing in bitcoin financial services for the rapidly expanding segment of individuals incorporating
bitcoin into their financial lives to build long-term savings and access new financial opportunities. Unlike traditional financial institutions
that lack the infrastructure to serve these customers, and cryptocurrency companies that we believe are geared towards speculation, trading,
and gambling, Fold aims to align itself with bitcoin’s potential to grow wealth, which is a key factor of bitcoin’s consumer
appeal.

Financial Platforms

Across our product lines we compete
with various traditional financial services providers like Block Inc., Robinhood Markets, Inc., and PayPal Holdings, Inc., who have recently
introduced bitcoin-based products and services. These