Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
Chunk: 9

Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
Chunk 9
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 outweigh the expected benefits, and require close attention and management. For example, there is no guarantee that
the features we use will be provided for the same price in the future, there is a risk in relying on a cloud service for business-related
tasks because no service can guarantee 100% uptime and there is always a risk of data leakage when a company’s data is held by
a third-party vendor.

Information
technology systems, including those managed or hosted by third parties, could be subject to sophisticated cyber-attacks (including phishing
and ransomware attacks) and threats by external or internal parties’ intent on disrupting business processes or otherwise extracting
or corrupting information. In recent years, ransomware attacks against organizations have become more frequent and while we continue
to implement additional protective measures to reduce the risk of and detect cyber incidents, cyber-attacks are becoming more sophisticated
and frequent, and the techniques used in such attacks change rapidly. We may also face increased cybersecurity risks due to the number
of our employees and our third-party providers’ who are (and may continue to be) working remotely, which creates additional opportunities
for cybercriminals to launch attacks and exploit vulnerabilities in non-corporate IT environments. Unauthorized access to our systems
could disrupt our business, and/or lead to theft, loss or misappropriation of critical assets or to outside parties having access to
confidential information, including privileged data, personal data or strategic information. Such information could also be made public
in a manner that harms our reputation and financial results and, particularly in the case of personal data, could lead to regulators
imposing significant fines on us.

Also,
our information technology networks and infrastructure may still be vulnerable to damage, disruptions, or shutdowns due power outages,
computer viruses, telecommunication or utility failures, systems failures, natural disasters or other catastrophic events. Any such compromise
could disrupt our operations, damage our reputation, and subject us to additional costs and liabilities, any of which could adversely
affect our business. See “ Item 16. K. Cybersecurity

If
we do not effectively expand, train and retain our sales force, we may be unable to acquire new customers or sell additional products
and services to existing customers, and our business will suffer.

We
depend significantly on our sales force to attract new customers and expand sales to existing customers. As a result, our ability to
increase our revenues depends in part on our success in recruiting, training and retaining sufficient numbers of sales personnel to support
our