Company: DLX
Filing Date: 2025-03-10
Form Type: DEF 14A
Source: 0000027996-25-000107
Chunk: 40

Company: DELUXE CORP
Filing Date: 2025-03-10
Form: DEF 14A
Chunk 40
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 in the "Grants of Plan-Based Awards" table on page 42. The actual value of equity awards that may be realized by the NEOs will depend on their continued service, the performance of the company, and our future stock price performance.

| Name                 |     | Target Grant Value 
                ($) |     | Target PSUs Granted 
                 (#) |     |    RSUs 
 Granted 
     (#) |
| Barry C. McCarthy    |     |          5,500,000 |     |             137,844 |     | 137,845 |
| William C. Zint      |     |          1,150,000 |     |              28,822 |     |  28,822 |
| Tracey G. Engelhardt |     |          1,200,000 |     |              30,075 |     |  30,075 |
| Yogaraj Jeyaprakasam |     |            900,000 |     |              22,556 |     |  22,556 |
| Jeffrey L. Cotter    |     |            950,000 |     |              23,809 |     |  23,810 |

The Target Grant Values in the table above for Messrs. McCarthy and Jeyaprakasam and Ms. Engelhardt remained unchanged from the previous year, as the Committee determined that their grant values were competitive and aligned with market practices. The value for Mr. Zint increased to $1,150,000 in 2024 from $850,000 in 2023. This adjustment reflects the Committee's recognition of his ongoing development in his CFO role and his contributions to the first year of the North Star program. Mr. Zint has served as CFO since October 2022. The value for Mr. Cotter increased to $950,000 in 2024 from $750,000 in 2023, which adjustment reflects the Committee's recognition of his ongoing expanding role and his contributions to the first year of the North Star program.

#### Future Changes for the 2025 PSU Awards
For PSUs granted to NEOs in 2025, the Committee returned to traditional three-year goals with set target dollar values, rather than the annual fixed rate growth targets described above for the 2024 awards. As the company exits the transformation phase and is now engaged in the North Star program, the Committee believes that a traditional three-year goals approach is aligned with the long-range plan