Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 7

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 7
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 base and attract new customers. We will continue to build
sales and marketing campaigns to promote Stran, including social media, search engine optimization (SEO), HubSpot Inbound Marketing, and
other alternative platforms. We also plan to continue to identify and exhibit at appropriate tradeshows, conferences, and events where
we have had success.

●Develop and Penetrate Customer Base. We plan to further expand and leverage our sales force
and broad product and service offering to upsell and cross-sell to both develop new clients and further penetrate our existing customer
base. Many of our services work together and build on each other to offer greater control and consistency of our customers’ brands
as well as improved efficiency and ease of use for their team. Our goal is to become an extension of our customers’ team and to
support their organizations in using physically branded products in the most effective means possible. For example, we can offer a one-stop
solution for all tradeshow and event asset management objectives. From pre-show mailings to special event materials, we can help design
as well as produce and manage all tradeshow materials and processes from start to finish. With multiple warehouses strategically located
throughout the United States, we offer logistics solutions and expertise to effectively fulfill customers’ events needs across the
country. The internal inventory-management version of our e-commerce platform provides the ability to manage not only a customer’s
assets for its booth or event setup, but also its literature, giveaways, and more. We will ship out all assets with return labels for
post-show logistics and establish standard operating procedures for every asset to be returned back into inventory.

5

Other strategies that we plan to implement
to expand our customer base with expanded sales staff and technology resources include:

○Convert Transactional Customers to Programs. For the Stran & Company, Inc. operating
segment, the majority of our revenue is derived from program business, although only a small percentage of our customers are considered
programmatic. For the years 2024 and 2023, program clients accounted for 83.3% and 81.4% of total revenue, respectively. Less than 350
of our more than 2,000 active customers are considered to be program clients. With a larger sales force and other resources, we believe
we can convert more of our customer base from transactional customers into program clients with much greater revenue potential. We define
transactional customers as customers that place an order with us and do not have an agreement with