Company: MTCH
Filing Date: 2025-02-27
Form Type: 10-K
Source: 0000891103-25-000027
Chunk: 147

Company: Match Group, Inc.
Filing Date: 2025-02-27
Form: 10-K
Item: Item 7
Chunk 147
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allocated costs. Total in-app purchase fees were $646.7 million and $622.5 million in 2023 and 2022, respectively.

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Selling and marketing expenseYears Ended December 31,2024$ Change% Change2023$ Change% Change2022(Dollars in thousands)Selling and marketing expense$622,100 $35,838 6%$586,262 $51,745 10%$534,517 Percentage of revenue18%17%17%

For the year ended December 31, 2024 compared to the year ended December 31, 2023

Selling and marketing expense increased primarily due to higher cost of acquisition expense of $27.2 million primarily at Hinge and Tinder, partially offset by decreases at E&E and MG Asia.

For the year ended December 31, 2023 compared to the year ended December 31, 2022

Selling and marketing expense increased primarily due to higher cost of acquisition expense of $44.7 million primarily at Tinder and Hinge, partially offset by decreases at E&E and MG Asia.

General and administrative expenseYears Ended December 31,2024$ Change% Change2023$ Change% Change2022(Dollars in thousands)General and administrative expense$438,839 $25,230 6%$413,609 $(22,259)(5)%$435,868 Percentage of revenue13%12%14%

For the year ended December 31, 2024 compared to the year ended December 31, 2023

General and administrative expense increased primarily due to an increase in digital sales taxes of $11.1 million, the majority of which relates to Canada’s implementation of a digital sales tax in June 2024 retroactive to 2022. Additionally, employee compensation expense increased $8.3 million and stock-based compensation expense increased $5.0 million across all segments and within Corporate and Unallocated costs.

For the year ended December 31, 2023 compared to the year ended December 31, 2022

General and administrative expense declined primarily due to a decrease in legal and other professional fees of $25.5 million within Corporate and Unallocated costs and a decrease in stock-based compensation expense of $7.6 million due to forfeitures of equity awards and modification of certain stock-based awards in the prior year, partially offset by an increase in employee compensation expense of $15.7 million, primarily within Corporate and