Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 400

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1B
Chunk 400
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 Connected Reward program
that encourages engage by offering real life rewards through on of the many marketing channels. In addition, we offer SMS messaging programs
that allow the companies to send company updates, offers and promotions through email and SMS/MMS messaging. The accounting policies
are the same as the policies listed in the summary of significant accounting policies.

The
chief operating decision maker (“CODM”) of the Company is our President who assesses performance of our single operating
segment and decides how to allocate resources based on consolidated net loss that is reported on the consolidated statement of operations,
as well as through other performance measures. The CODM considers consolidated net loss in deciding how to allocate resources into
the Company based on net income that also is reported on the income statement as consolidated net income.

The
measure of segment assets is reported on the balance sheet as total consolidated assets.

The
CODM uses net income to evaluate income generated from segment assets (return on assets) in deciding whether to reinvest profits
into the customer acquisition and engagement or into other parts of the entity, such as for acquisitions or to pay dividends. Net income
is used to monitor budget versus actual results. The CODM also uses net income in competitive analysis by benchmarking to the Company’s competitors.
The competitive analysis along with the monitoring of budgeted versus actual results are used in assessing performance of the segment
and in establishing management’s compensation.

The
Company has one reportable segment: customer acquisition and engagement. The customer acquisition and engagement segment provides
customer with the ability to engage customers though email, SMS/MMS messaging and through our unique fee-for action contracts
such as a fee for downloading an app, or a fee for achieving a certain action in a digital app, or acquiring a loyalty member. The Company derives
revenue primarily in North America and manages the business activities on a consolidated basis. All revenue is derived using our Recurrency
platform which is designed to leverage point-of-sale data, along with cognitive computing, to increase visits, spend, and loyalty
from consumers.

The
following table shows net sales by operating segment:

 Schedule
of Net Sales by Operating Segment

    Customer Acquisition and Engagement segment 
    Revenue
  
    Revenues 
    $1,143,535 
  
    Less: 

    Customer Acquisition Costs 
     512,901 
  
    Dues and Subscriptions 
     16,278 
  
    Legal and Accounting and Professional Fees