Company: MFON
Filing Date: 2025-06-06
Form Type: 10-Q
Source: 0001641172-25-014006
Chunk: 79

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-06-06
Form: 10-Q
Item: Part I, Item 8
Chunk 79
---
  
    $0.94  
     2.48 
  
    Granted 
     416,667  
    $—  
     — 
  
    Exercised 
     —  
    $—  
     — 
  
    Canceled/forfeited/expired 
     (768,190) 
    $—  
     — 
  
    Outstanding at March 31, 2025 
     21,249,684  
    $0.71  
     1.89 

    19

2024

During the first quarter of 2024, one
warrant holders was issued 3,291,664
warrants as an inducement for Convertible Notes issued at the exercise price of $.60
per share, resulting in additional capital of $2,250,000.
The Company recorded a discount of  $466,594 related to warrants issued with issuance of convertible notes. The total estimated value of the warrants
using the Black-Scholes Model is based on an average volatility rate of 93%
and an option fair value of $0.1418.

2025

During the first quarter of 2025, one
warrant holders was issued 416,667
warrants as an inducement for Convertible Notes issued at the exercise price of $.60
per share, resulting in additional capital of $250,000.
The Company recorded a discount of $69,502 related to warrants issued with issuance of convertible notes. The total estimated value of the warrants
using the Black-Scholes Model is based on an average volatility rate of 144%
and an option fair value of $0.1668.

9. Fair Value Measurements

Fair value is defined as an exit price, representing
the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants.
As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in
pricing an asset or liability. As a basis for considering such assumptions, the authoritative guidance establishes a three-tier value
hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in
active markets; (Level 2) inputs other than the quoted prices in active markets that are observable either directly or indirectly; and
(Level 3) unobservable inputs in which there is