Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 156

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 156
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 on our marketing and personalization activities
and may negatively impact our efforts to understand users.

Further, in March 2017, the United Kingdom formally
notified the European Council of its intention to leave the EU pursuant to Article 50 of the Treaty on European Union (“Brexit”).
The United Kingdom ceased to be an EU Member State on January 31, 2020, but enacted a Data Protection Act substantially implementing
the GDPR (“U.K. GDPR”), effective in May 2018, which was further amended to align more substantially with the GDPR following
Brexit. It is unclear how U.K. data protection laws or regulations will develop in the medium to longer term and how data transfers to
and from the United Kingdom will be regulated. Some countries also are considering or have enacted legislation requiring local storage
and processing of data that could increase the cost and complexity of delivering our services. Beginning in 2021 when the transitional
period following Brexit expired, we are required to comply with both the GDPR and the U.K. GDPR, with each regime having the ability
to fine up to the greater of €20 million (in the case of the GDPR) or £17 million (in the case of the U.K. GDPR) and 4% of
total annual revenue. The relationship between the United Kingdom and the EU in relation to certain aspects of data protection law remains
unclear, including, for example, how data transfers between EU member states and the United Kingdom will be treated and the role of the
United Kingdom’s Information Commissioner’s Office following the end of the transitional period. These changes could lead
to additional costs and increase our overall risk exposure.

Any failure or perceived failure by us to comply
with our posted privacy policies, our privacy-related obligations to users, or any other legal obligations or regulatory requirements
relating to privacy, data protection, or data security, may result in governmental investigations or enforcement actions, litigation,
claims, or public statements against us by consumer advocacy groups, or others and could result in significant liability, cause our users
to lose trust in us, and otherwise materially and adversely affect our reputation and business. Furthermore, the costs of compliance
with, and other burdens imposed by, the laws, regulations, other obligations, and policies that are applicable to the businesses of our
users may limit the adoption and use of, and reduce the overall demand for, the application. Further, public scrutiny of, or complaints
about, technology companies or their data handling or data protection practices,