Company: CDLX
Filing Date: 2025-08-06
Form Type: 10-Q
Source: 0001666071-25-000126
Chunk: 289

Company: Cardlytics, Inc.
Filing Date: 2025-08-06
Form: 10-Q
Item: Item 2
Chunk 289
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, 2024, driven by a $0.5 million decrease in staff expense and $0.3 million decrease in data storage expense.

35

Total delivery costs increased by $0.3 million during the six months ended June 30, 2025 compared to the six months ended June 30, 2024.  Delivery costs excluding stock-based compensation and reduction in force increased by $0.5 million during the six months ended June 30, 2025 compared to the six months ended June 30, 2024, driven by a $1.2 million increase in data storage expense, partially offset by a $0.6 million decrease in staff expense and a $0.1 million decrease in desktop software.

Sales and Marketing Expense

 Three Months Ended June 30,ChangeSix Months Ended June 30,Changein thousands20252024$%20252024$%Sales and marketing expense excluding stock-based compensation expense and reduction in force$9,632 $11,122 $(1,490)(13)%$20,308 $22,099 $(1,791)(8)%Plus:Stock-based compensation expense1,072 2,903 (1,831)(63)3,150 6,044 (2,894)(48)Reduction in force631 — 631 n/a631 — 631 n/aTotal sales and marketing expense$11,335 $14,025 $(2,690)(19)%$24,089 $28,143 $(4,054)(14)%% of Revenue18 %20 %19 %21 %

Total sales and marketing expense decreased by $2.7 million during the three months ended June 30, 2025 compared to the three months ended June 30, 2024. Sales and marketing expenses excluding the impact of stock-based compensation and reduction in force decreased by $1.5 million during the three months ended June 30, 2025 compared to the three months ended June 30, 2024 primarily due to a $0.7 million decrease in staff expense, a $0.6 million decrease in marketing events and a $0.2 million decrease in travel expenses.

Total sales and marketing expense decreased by $4.1 million during the six months ended June 30, 2025 compared to the six months ended June 30, 2024. Sales and marketing expenses excluding the impact of stock-based compensation and