Company: IPST
Filing Date: 2025-04-28
Form Type: 10-K
Source: 0001788230-25-000048
Chunk: 4

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-04-28
Form: 10-K
Item: Item 1
Chunk 4
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 military special occasions. This new product follows on the successful seven years of learnings producing and selling 1st Special Forces Group whiskey, from which we supported Special Forces charities at Joint Base Lewis McChord. We view our new Salute Series line to be a significant new development for our growth.

•Compelling Product Offerings — Flavored Craft Spirits and Ready-to-Drink (“RTD”) Segments.     We offer a diverse line of traditional and flavored craft spirits and innovative and refreshing canned RTD alcoholic beverages with appealing taste profiles, such as Cocoa Bomb Chocolate Whiskey (which was named “Best Flavored Whiskey in the U.S.” by Whiskey Magazine in February 2025 and then named “World’s Best Flavored Whiskey” at Whiskey Magazine’s global competition in March 2025), Florescence Grapefruit & 

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Pomelo Vodka, Peachy Bourbon Canned Cocktail, and Blood Orange Vodkarita. This is evidenced by the more than 300 awards we have received over the past ten years. We were the original creator of B S B - B rown S ugar B ourbon (“Flavored Bourbon”), a flavored bourbon that won “World’s Best Flavored Whiskey” by Whiskey Magazine in London two years in a row — an unprecedented feat. Through our recent acquisition of Thinking Tree Spirits, a small craft spirits producer and retailer located in Eugene, Oregon, we added several of its super premium spirits to our portfolio of flavored craft spirits, including its Butterfly Pea Lavender Vodka, which was named Vodka of the Year for 2023 by Wine and Spirits Magazine.

•Differentiated Distribution Strategy.     We believe we have a strong distribution approach that increases the availability of our brands and product offerings to our target consumers.

•Direct to Consumer (“DtC”).

•We have five Heritage-branded tasting rooms in the Pacific Northwest that allow us to sell directly to consumers and that we use to sample new products and ideas.

•We also sell through e-commerce and engage in other subscription-based program activities to target customers to generate recurring revenue and customer loyalty. Commencing in March 2023, we contracted with a third-party e-commerce platform to sell online to consumers in 34 states via its three-tier compliant system. In March 2024, we ended that relationship and began migrating to LiquidRails, a third-party, three-tier compliant platform that relies on delivery to consumers via licensed retailers. This new platform expands our DtC outreach to 45