Company: DKI
Filing Date: 2025-04-25
Form Type: DRS/A
Source: 0001641172-25-006135
Chunk: 116

Company: DarkIris Inc.
Filing Date: 2025-04-25
Form: DRS/A
Chunk 116
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-developed mobile games and mobile games developed by third-parties with exclusive or non-exclusive
licensing rights granted to us in specific geographic
regions across diverse platforms, enabling gamers to download and immerse themselves in these captivating games. For the fiscal years ended September 30, 2024 and 2023, we generated approximately 27% and 0.1% of our total revenue
from our self-developed mobile games and approximately 73% and 99% of our total revenue from mobile games developed by third-parties. Substantially
majority of our revenues are from mobile games developed by third-parties.

Prior to launching games
in different regions, we adapt and localize our games, with the intention of establishing cultural connections by adding elements such as
language switching and regional-specific character costumes to resonate with players in our target markets. We also adopt different
promotional strategies for our games, designing diverse approaches based on the game type and features that target players are
interested in, and launch promotional campaigns through different social media platforms such as Facebook, Instagram, Twitter, and
TikTok to achieve precise audience segmentation. Furthermore, we engage the service of and rely on a third-party data collection
platform to obtain data analysis to understand user attributes of players in different game regions, including the devices they use,
their locations, spending habits, registration times, to implement suitable marketing strategies to guarantee that each marketing
investment yields maximum returns. Our dedication extends further as we engage in inviting celebrity endorsements and forming
partnerships with popular live streaming platforms and internet celebrities to infuse additional excitement into our games. This
holistic strategy, combined with search engine optimization and outdoor advertising, effectively broadens the exposure channels for
our games. We have established long and stable relationship with major mobile app platforms such as the Apple App Store and Google
Play Store, as well as with payment partners like Mycard, PayPal, WeChat, and Alipay, ensuring seamless game launches and
transactions on platforms.

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Moreover, we place a strong
emphasis on cultivating player loyalty through the organization of various offline activities, including exclusive benefits for long-standing
players and vibrant carnival celebrations, to foster close connections with the core player community and enhance player engagement.
Within the game itself, we plan various promotional activities such as introducing holiday-limited virtual items, not only boosting player
activity during specific periods but also effectively captivating the ongoing attention and involvement of both new and seasoned players.

Self-developed games

The Company distributes mobile
games