Company: DLX
Filing Date: 2025-03-10
Form Type: DEF 14A
Source: 0000027996-25-000107
Chunk: 59

Company: DELUXE CORP
Filing Date: 2025-03-10
Form: DEF 14A
Chunk 59
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 performance and, accordingly, is included in the above Pay Versus Performance table. The other identified most important measures to CAP comprise the remaining performance measures used in our incentive plans. For further descriptions of these measures, including how they are calculated from our audited financial statements and how they are used in our incentive plans, see the CD&A section of this proxy statement. The following table lists the collective most important measures alphabetically:

| Tabular List of Most Important Measures |
| Adjusted EBITDA                         |
| Adjusted EPS                            |
| Adjusted Free Cash Flow                 |
| Adjusted Revenue                        |
| Relative TSR                            |
| Strategic Initiatives                   |

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ITEM 2: ADVISORY VOTE TO APPROVE THE COMPENSATION OF NAMED EXECUTIVE OFFICERS

We believe that it is appropriate to seek the approval of shareholders on the design and effectiveness of the compensation program for our NEOs, and, therefore, are providing shareholders with the opportunity to cast a non-binding advisory vote, pursuant to Section 14A of the Exchange Act, as described below. We hold this advisory Say on Pay vote on an annual basis. The compensation program for the NEOs is instrumental in helping us achieve our strong financial performance and executing against our strategy, and we request that shareholders support the following resolution:

RESOLVED, that the shareholders approve, on an advisory basis, the compensation of Deluxe's Named Executive Officers, as disclosed pursuant to Item 402 of Regulation S-K, including the Compensation Discussion and Analysis section, the compensation tables and the narrative disclosures that accompany the compensation tables set forth in this Proxy Statement.

While we were disappointed in the lower results of the shareholders' advisory vote on compensation in 2024, we proactively responded to that vote via enhanced shareholder engagement and specific changes to our compensation program, as described in detail in the Executive Compensation section of this Proxy Statement.

This advisory vote is not binding upon us. However, the Compensation and Talent Committee, which is responsible for designing and administering our executive compensation programs, values the opinions expressed by shareholders and will consider the outcome of this vote when making future compensation decisions for NEOs.

The board recommends that you vote FOR the approval, on an advisory basis, of the compensation of our Named Executive Officers.

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ITEM 3: APPROVAL OF AMENDMENT NO. 2 TO THE DELUXE CORPORATION STOCK INCENTIVE PLAN

#### General
We currently have in effect the Deluxe Corporation