Company: BLNE
Filing Date: 2025-02-05
Form Type: DEF 14A
Source: 0001493152-25-005006
Chunk: 85

Company: Beeline Holdings, Inc.
Filing Date: 2025-02-05
Form: DEF 14A
Chunk 85
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eline has built automation to satisfy underwriting conditions in the loan file in real time. This expedites the time to close while minimizing headcount and expense for Beeline. Beeline expects that its technology and systems will continue to evolve, which will permit growth over the next three to five years. However, there are no assurances that Beeline will grow during this period.

Beeline generates its leads exclusively online relying heavily on Google advertising, which generated over 85% of its leads during the 10-month period ended October 31, 2024. One other source accounted for more than 10% of Beeline’s leads. Its marketing processes and strategizes are further described under “Marketing” below.

Beeline’s Services

Beeline is a digital mortgage operation leveraging proprietary AI, streamlined task-based processing, data integrations and human capital for originating, evaluating, approving and closing a mortgage.

| ● | Marketing                                                                                                                              
 and Sales: Beeline uses an AI chatbot to enable cost-effective communication with prospective borrowers to respond to inquiries and    
 answer questions about our lending offerings, enhance borrower engagement and introduce new borrowers to our platform. This AI product 
 is powered by MagicBlocks, Inc. (“MagicBlocks”), a company in which Beeline currently owns a 48% interest. For more information        
 on MagicBlocks, see page 73 of this Proxy Statement.                                                                                   |

| 70 |

| ● | Application                                                                                                                              
 and Pre-Qualification: When borrowers are ready to apply, they are taken through a seven-to-ten-minute journey through a series of       
 conversational-style questions, collecting the information required to complete a loan application.                                      |
| ● | Document                                                                                                                                 
 Collection and Verification: The system automatically asks for required documents, such as bank statements, tax returns, and employment  
 information based on the loan type and purpose. Many platforms utilize a secure an application programming interface to link directly    
 to borrowers’ financial accounts, making it easier to verify income, assets, and employment information without manual uploads.          |
| ● | Approval                                                                                                                                 
 and Closing: Once underwriting is completed, the borrower receives a conditional approval. Where legally permissible under state         
 law, Beeline schedules online closings, further reducing the need for physical paper and cuts down on signing errors and time to         
 post-close review a loan file. Where that is not possible, the loans close in-person.                                                    |
| ● | Post-Closing                                                                                                                             
 and Servicing: After closing, loans are sold to aggregators who handle all