Company: JSDA
Filing Date: 2025-05-15
Form Type: 10-Q
Source: 0001641172-25-011093
Chunk: 15

Company: JONES SODA CO.
Filing Date: 2025-05-15
Form: 10-Q
Item: Part I, Item 8
Chunk 15
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 from us as our direct to retail (“DTR”) channel.
We do not directly manufacture our products, but instead outsource the manufacturing process to third-party contract manufacturers. We
also sell various products online, including soda with customized labels, wearables, candy and other items, and we license our trademarks
for use on products sold by other manufacturers. In addition, during 2022, we developed and began to license THC infused cannabis products
under the “Mary Jones” brand name in various U.S. states that permitted the sale of THC infused products. We also have a
royalty-free license in perpetuity to intellectual property related to Mary Jones for us to license Mary Jones products for use only
in Canada.

Our
company is a Washington corporation formed in 2000 as a successor to Urban Juice and Soda Company Ltd., a Canadian company formed in
1986. Our principal place of business is located at 1522 Western Ave, STE 24150, Seattle, WA 98101. Our telephone number is (206) 624-3357.

Products

Our
strategy is to evolve from a craft soda company (Jones Soda) to a diverse beverage company covering additional growing market segments
including modern soda (Pop Jones and Fiesta Jones) and the alternative adult beverages (Mary Jones). Our product line-up currently consists
of the following:

Jones
Soda

Jones
Soda is our premium carbonated soft drink. We sell Jones Soda in premium glass bottles and cans, with labels featuring photos sent to
us by our consumers. Over one million photos have been submitted to us. We believe this unique interaction with our consumers distinguishes
our brand and offers a strong competitive advantage for Jones Soda. Additionally, we release various label campaigns that celebrate our
consumers and the positive impact such consumers have on the world. Our products are made from high quality ingredients, including cane
sugar and natural colors and flavors when possible. We also sell Jones Soda in more traditional flavors such as Cream Soda, Cola, Root
Beer and Orange & Cream.

Pop
Jones and Fiesta Jones (Modern Soda market segment)

We
continue to see a growing market in our health focused soda brands, which we consider to be the “modern soda” market.
Recent growth by industry competitors such as Poppi and Olipop have proven out the growing consumer demand for this market segment. In
2024, Jones launched its Pop Jones and Fiesta Jones product lines to capitalize on this growing market opportunity.

Mary
Jones (Alternative Adult Bever