Company: WCT
Filing Date: 2025-05-16
Form Type: 20-F
Source: 0001213900-25-044576
Chunk: 11

Company: Wellchange Holdings Co Ltd
Filing Date: 2025-05-16
Form: 20-F
Item: Item 4
Chunk 11
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 relationships is a critical
component of our growth strategy. We will continue to grow our network with management and leadership of SMBs to attract new customers
and drive growth, since we believe there are significant untapped opportunities across various industry verticals as well as geographies.
We intend to expand our sales and marketing teams and use targeted campaigns to increase brand awareness, backed by data-driven approaches
to focus our client acquisition efforts. We intend to expand our sales network by opening new offices and hiring new staff to penetrate
new geographic markets, especially in Australia and Singapore, further accessing a broader range of customers regionally.

Build an e-marketing channel

Our IT and sales support team increased the scope
of business from pure IT related to e-marketing. Our e-marketing service includes search engine optimization (SEO), which involves structuring
or editing a website to improve its placement in search results. SEO aims to get search engines to rank a website as high in the results
as possible for specific keywords or phrases.

SEO uses on-page factors like design structure,
user experience, content, and off-page factors like backlinks and social shares to communicate with the search engine program and provide
information about the site’s purpose. Well-executed SEO helps businesses reach their target audience and rank above competitors
in search results, which can lead to attracting more customers and increasing sales.

Email marketing involves creating a subscriber
list or database of targeted prospects and marketing a product or service to them via email. Email marketers can specifically target
segments of those email lists and craft customized correspondences to increase conversions.

Using social media and social networks - like
Facebook and Instagram - we intend to market products and services, engage with existing customers, and reach new ones.
The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction,
and customer data. Social media marketing has transformed the way businesses are able to influence consumer behavior - from
promoting content that drives engagement to extracting personal data that makes messaging resonate with users.

The creation and distribution of free, informative
content is referred to as content marketing. The emphasis of this type of marketing is on communicating information with customers rather
than selling a product. By providing valuable, consistent knowledge, our customers achieve to attract and retain a specific target audience.
The information on each page is used by search engines to rank websites. The more high-quality content you have on your website, the more
likely it will appear in search results, making it easier for people to find your