Company: EZOO
Filing Date: 2025-05-15
Form Type: 10-K
Source: 0001641172-25-010460
Chunk: 460

Company: Ezagoo Ltd
Filing Date: 2025-05-15
Form: 10-K
Item: Item 1
Chunk 460
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 the global health awareness is increasing, and consumers are paying more and
more attention to whether the daily diet is healthy. According to the 2022 National Health Insight report released by Doctor Dingxiang,
half of Chinese people say their eating habits have become healthier since the pandemic. With the improvement of Chinese residents’
living standards, health has become the consensus of more and more people.

According
to the recent released <China Nutrition and Health Food Industry Blue Book “中国营养健康食品行业蓝皮书”
(hereinafter as the “Blue Book”)> on February 6, 2024 by the China Insights Consultancy and the Social Media, Beijing
Dama Technology Ltd.: China’s domestic nutrition and health food market is in a stage of vigorous development, the market size
is huge, and shows a trend of continuous growth. This growth is mainly due to two major factors: first, under the background of an aging
population, consumers’ demand for nutritious and healthy food continues to increase; second, consumers’ health awareness
has increased, and people are paying more and more attention to the health and nutrition of diet. The blue book shows that the consumption
trend of the nutrition and health food market is gradually developing in the direction of younger people, daily maintenance, and diversified
demand segmentation.

Health
food is a kind of food, with general food common, its raw materials are mainly from natural animals and plants, through advanced production
technology, it contains a wealth of effective ingredients to play the role to the maximum, so as to regulate human function, mainly including
high-quality agricultural products, health food, etc. There are three main categories of healthy foods, namely cereals, dried fruits
and other healthy foods. Cereals usually refer to unprocessed cereals or foods made from processed whole grains. Cereals usually include
whole grain meal replacements, multigrains, breakfast cereals, etc.

At
present, China’s health food focuses on immune regulation, anti-aging, anti-fatigue and other fields, and the future development
trend is that the product function distribution will gradually be diverged, and the health food industry will become rational. Traditional
Chinese medicine health food, health food for the aged, occupational health food, insect health food, Marine health food, the third-generation
health food and so on are the future development direction of health food in China.

Marketing
Plan

We
expect to increase our marketing