Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 102

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 102
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 whole number.

(b) Notwithstanding Section 4.2(a) above, any adjustments made pursuant to Section 4.2(a) shall be made in such

a manner as to ensure that, after such adjustment, Awards continue to be exempt or otherwise not subject to Code Section 409A

(or if such Awards are already exempt or otherwise not subject to Code Section 409A, so as to comply with the requirements of

Code Section 409A).

4.3. Annual Individual Limitations . No Grantee may be granted Awards with respect to a number of Shares in any one (1)

year exceeding 400,000 Shares. If a performance-based Award is cancelled, the Shares subject to the cancelled Award continue

to count against the maximum number of Shares that may be granted to a Grantee in any year.

4.4. Performance Metrics .

(a) Performance Metrics . Subject to Section 4.4(d), performance criteria for Awards other than Options and

SARs may be based upon any financial measures or other strategic business criteria as selected by the Committee in its

discretion.

(b) Flexibility in Setting Performance Metrics . The Committee shall set the Performance Metrics. The levels of

performance required with respect to Performance Metrics may be expressed in absolute or relative levels and may be based

upon a set increase, set positive result, maintenance of the status quo, set decrease or set negative result. Performance Metrics

may differ for Awards to different Grantees. The Committee shall specify the weighting (which may be the same or different

for multiple objectives) to be given to each performance objective for purposes of determining the final amount payable with

A-8

respect to any such Award. Any one or more of the Performance Metrics may apply to the Grantee, a department, unit, division

or function within the Company or any one or more Subsidiaries, and may apply either alone or relative to the performance of

other businesses or individuals (including industry or general market indices).

(c) Adjustments . The Committee shall have the discretion to adjust the determinations of the degree of

attainment of the preestablished Performance Goals. The Committee may not, delegate any responsibility with respect to

Awards. All determinations by the Committee as to the achievement of the Performance Metric(s) shall be in writing prior to

payment of the Award.

(d) Changes to Performance Metrics . The Committee shall have sole discretion to alter the governing

Performance Metrics without obtaining shareholder approval.

**Section 5.

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