Company: ASB
Filing Date: 2025-12-30
Form Type: S-4
Source: 0001193125-25-337086
Chunk: 90

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-12-30
Form: S-4
Chunk 90
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hereinafter sometimes referred to in such capacity as the “”);

WHEREAS, the parties intend that the Merger qualify as a “reorganization” within the meaning of
Section 368(a) of the Internal Revenue Code of 1986, as amended (the “”) and that this Agreement be and is adopted as a plan of reorganization for purposes of Sections 354 and 361 of the Code;

WHEREAS, concurrently with the execution and delivery of this Agreement and as a condition to Parent’s willingness to enter into this
Agreement, John F. Kotouc, the Co-Chairman and Co-Chief Executive Officer of the Company and Executive Co-Chairman of the Company
Bank (as defined herein) is entering into a consulting agreement (the “”) with Parent and/or Parent Bank (as defined herein);

WHEREAS, concurrently with the execution and delivery of this Agreement and as a condition to Parent’s willingness to enter into this
Agreement, John F. Kotouc and Wende Kotouc are entering into a side letter (the “”) with Parent and/or Parent Bank;

WHEREAS, concurrently with the execution and delivery of this Agreement and as a condition to Parent’s willingness to enter into this
Agreement, each shareholder of the Company listed on (the “”) is entering into a Transfer, Voting and Registration Rights Agreement pursuant to which, among other things,
each Voting Shareholder agrees to certain transfer restrictions and voting arrangements with respect to the Parent Common Stock (as defined below) and Parent agrees to register the sale of Parent Common Stock by the Voting Shareholders as provided
therein (the “”);

WHEREAS, concurrently with the execution and delivery of this
Agreement and as a condition to Parent’s willingness to enter into this Agreement, certain Voting Shareholders and their affiliates are entering into one or more Deposit Noncompetition Agreements in the form attached hereto as
(the “”), pursuant to which, among other things, such Voting Shareholders or their affiliates agree not to establish new depository relationships with competitors of the Company Bank and, following
the Merger, Parent Bank (in each case as defined below);

WHEREAS, immediately following the execution and delivery of this Agreement, all
holders of Company Voting Stock (as defined herein) are executing and delivering to Parent duly executed counterparts to a written consent in the form attached hereto as , constituting the vote necessary to obtain the Company
Shareholder Approval (the “”); and

WHEREAS, the parties desire to