Company: GOOGL
Filing Date: 2025-04-30
Form Type: PX14A6G
Source: 0001214659-25-006690
Chunk: 5

Company: Alphabet Inc.
Filing Date: 2025-04-30
Form: PX14A6G
Chunk 5
---
aba925/t/6361910966fb5444a210e784/1667338508631/Targeted+Ads.pdf.

“Targeted Ads - The Infrastructure for Algorithmic Discrimination.”

“Alphabet Inc. Form 10K,” Alphabet Inc.,p.16,https://abc.xyz/assets/77/51/9841ad5c4fbe85b4440c47a4df8d/goog-10-k-2024.pdf

“Alphabet Inc. Form 10K,” p.16.

For example, in early 2025, Alphabet introduced updates to Performance
Max, a Google AI powered targeted advertising product, to provide advertisers with “greater precision and flexibility
in steering AI to align with specific marketing goals.” Shareholders, however, are unclear to what extent Google has
conducted any due diligence to identify and address potential human rights risks stemming from these updates.

| 3. | Alphabet’s existing policies and practices remain insufficient to identify and address material 
 risks                                                                                           |

In Alphabet’s opposition statement, Alphabet stated that
the Company’s “Human Rights Program, Privacy Program, Publisher Policies, AI Principles, legal compliance efforts, and continued
efforts in these areas address the concerns raised by the proponent.” However, Alphabet’s existing policies and
practices appear to be insufficient to identify, address, and mitigate human rights risks stemming from its AI-driven targeted advertising
policies and practices.

For example, while Alphabet’s opposition statement cited
that “we have long-standing policies prohibiting personalization based on sensitive categories”, a February 2025
investigation by Wired found that Google’s advertising practices “can be used to identify and target specific individuals”
and that “Display & Video 360 (DV360), one of the dominant marketing platforms offered by the search giant, is offering companies
globally the option of targeting devices in the United States based on lists of internet users believed to suffer from chronic illnesses
and financial distress, among other categories of personal data that are ostensibly banned under Google’s public policies.”

While Alphabet’s opposition statement stated that “[it]
pursues AI responsibly throughout the AI development and deployment lifecycle, implementing appropriate human oversight, due diligence,
and feedback mechanisms to align with user goals, social responsibility, and widely accepted principles of international law and human
rights”, an investigation by the Financial Times in August 2024 found that Google targeted ads to 13-17 year-old YouTube
users, going against its own stated policies. Following the investigation by Financial