Company: ATLCL
Filing Date: 2025-04-09
Form Type: CORRESP
Source: 0001437749-25-011567
Chunk: 9

Company: Atlanticus Holdings Corp
Filing Date: 2025-04-09
Form: CORRESP
Chunk 9
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 if approved, is issued a credit card that can be used on a revolving basis. General Purpose Credit Cards and Private Label Credit cards are issued through the same bank partners and consumer transaction history is maintained on the same system of record. The customer service centers in place to handle consumer inquiries are the same and the delinquency and collection process thereon is also the same across both segments.

Substantially all the customers for our General Purpose Credit Card and Private Label Credit products represent consumers in the less than prime space. In each segment the consumers typically have FICO scores in the mid 600’s and both have the majority of their customer base in the 35-65 age range. As discussed above, consumers receive offers that most closely match their credit profiles to ensure adequate returns on invested capital. When aggregated, these offers are designed to produce overall vintage IRR returns in the [*****] range.

Omitted and provided under separate cover to the Staff pursuant to Rule 83

Confidential Treatment Requested by Atlanticus Holdings Corporation

AHC3 - 008

While consumers within the General Purpose Credit Card segment may initially receive marketing materials via direct mail, email or through third party marketing sites, our Private Label Credit consumers most often interact with the product via a visit to a retail partner location (either on the internet, through a retail location or through a direct solicitation from a retail partner). From this point forward, distribution to both consumers is similar. The customer would apply to our bank partners through one of our customer facing applications. This application would then run through a credit decisioning tool that is used for consumer offers in both segments (tailored for each specific offer). This decisioning tool typically provides an immediate credit decision to the consumer. As discussed above in the Nature of Products/Services and Production Process, the rest of the customer interaction is also closely aligned from delivery of information, customer service provided, and collections on delinquent accounts. All customers of the Banks are serviced on the same mobile application infrastructure.

The operations of our General Purpose Credit Segment and Private Label Credit Segment and the operations of the issuing bank partners through which the credit products we service are originated are subject to the jurisdiction of federal, state and local government authorities, including the SEC, the Federal Deposit Insurance Corporation, the Office of the Comptroller of the Currency, the Federal Trade Commission, state regulators having jurisdiction over financial institutions and debt origination and collection and state attorneys general. These regulations apply similarly to both operating segments and, as a result, we consider both to operate