Company: GOOGL
Filing Date: 2025-07-24
Form Type: 10-Q
Source: 0001652044-25-000062
Chunk: 6

Company: Alphabet Inc.
Filing Date: 2025-07-24
Form: 10-Q
Item: Part I, Item 2
Chunk 6
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 effective tax rate.

Financial Results

Revenues

The following table presents revenues by type (in millions):  Three Months EndedSix Months Ended June 30,June 30, 2024202520242025Google Search & other$48,509 $54,190 $94,665 $104,892 YouTube ads8,663 9,796 16,753 18,723 Google Network7,444 7,354 14,857 14,610 Google advertising64,616 71,340 126,275 138,225 Google subscriptions, platforms, and devices9,312 11,203 18,051 21,582 Google Services total73,928 82,543 144,326 159,807 Google Cloud10,347 13,624 19,921 25,884 Other Bets365 373 860 823 Hedging gains (losses)102 (112)174 148 Total revenues$84,742 $96,428 $165,281 $186,662 

Google Services

Google advertising revenues

Google Search & other

Google Search & other revenues increased $5.7 billion and $10.2 billion from the three and six months ended June 30, 2024 to the three and six months ended June 30, 2025. The overall growth was driven by interrelated factors including increases in search queries resulting from growth in user adoption and usage on mobile devices; growth in advertiser spending; and improvements we have made in ad formats and delivery.

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YouTube ads

YouTube ads revenues increased $1.1 billion and $2.0 billion from the three and six months ended June 30, 2024 to the three and six months ended June 30, 2025. The growth was driven by our direct response advertising products followed by our brand advertising products, both of which benefited from increased spending by our advertisers.

Google Network

Google Network revenues decreased $90 million from the three months ended June 30, 2024 to the three months ended June 30, 2025, primarily due to a decrease in AdSense and Google Ad Manager revenues, partially offset by an increase in AdMob revenues.

Google Network revenues decreased $247 million from the six months ended June 30, 2024 to the six months ended June 30, 2025, primarily due to a decrease in Google Ad Manager revenues and