Company: CDLX
Filing Date: 2025-04-03
Form Type: DEF 14A
Source: 0001666071-25-000046
Chunk: 52

Company: Cardlytics, Inc.
Filing Date: 2025-04-03
Form: DEF 14A
Chunk 52
---
.

#### Say-on-Pay Vote
At our 2024 Annual Meeting, our stockholders approved the advisory resolution on our Named Executive Officer compensation (the "Say-on-Pay Vote") with approximately 63.8% of the votes cast voting in favor of the resolution. While this represented a significant increase from the results in the 2023 Annual Meeting, we were disappointed in the 2024 voting outcome and viewed it as important to get the input of our stockholders as to the reasons that the approval percentage was not a high as we hoped.

In response, we engaged an independent proxy advisory firm, Alliance Advisors, and conducted stockholder outreach with stockholders representing 38% of our outstanding shares from December 2024 through February 2025. As part of this outreach, members of our Board of Directors, including our Board chair and two members of the Compensation Committee, along with senior management, including our Chief Financial Officer, our Chief Legal and Privacy Officer, and our Chief People Officer, engaged with stockholders regarding our executive compensation program. In response to stockholder feedback, the Board of Directors has approved, or is planning to approve, significant enhancements to our executive compensation program. These include the 2025 re-introduction of PSUs for officers to better align pay with long-term performance, the addition of a second performance metric to the 2025 Bonus Plan to ensure a more balanced assessment of executive performance, and the removal of the evergreen provision in our proposed 2025 Equity Incentive Plan to require stockholder approval for increases in our reserved equity award pool. These changes reflect our ongoing commitment to stockholder engagement, transparency, and strong corporate governance. Please see Proposal No. 3 for more information regarding the 2025 Equity Incentive Plan, and please see the section above entitled “Stockholder Engagement and Feedback” for more detail on our stockholder outreach process and actions taken in response to the feedback that we received.

Stockholder Advisory Votes on Named Executive Officer Compensation

At the Annual Meeting, we will be conducting a Say-on-Pay Vote.

See Proposal No. 4 in this Proxy Statement.

We value the opinions of our stockholders. Our Board of Directors and the Compensation Committee will consider the outcome of the Say-on-Pay Vote, as well as feedback received throughout the year, when making compensation decisions for our Named Executive Officers.

#### Relationship between Pay and Performance
We design our executive compensation program to balance the goals of attracting, motivating, rewarding and retaining our Named Executive Officers and promoting the interests