Company: ZHIHF
Filing Date: 2025-04-15
Form Type: 20-F
Source: 0001410578-25-000729
Chunk: 243

Company: Zhihu Inc.
Filing Date: 2025-04-15
Form: 20-F
Item: Item 4
Chunk 243
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 pivotal role in multiple facets of our business, including user comprehension, content quality assessment, promotion of engaging content, user interaction, and community cultivation, as well as the enhancement of our content and service portfolio, all contributing to the establishment of a trustworthy brand. As we continue to enhance user experience and serve our users, content creators, and business partners, we have established diverse and extensive content-centric monetization channels. This self-reinforcing ecosystem has emerged as we have grown and continues to solidify our leadership.
Our Progress in AI
In 2024, we made significant strides in exploration of AI through internal initiatives and deeper integration with Zhihu community, recognizing and harnessing its potential to unlock opportunities for our long-term growth. With our long-term vision remaining focused on building a diverse, professional, and trustworthy community, we have been investing in AI applications that support these goals while also exploring opportunities beyond our own platform.

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A prime example is Zhihu Zhida, where this AI search solution, after a year of development, has evolved into a trusted and reliable tool for users. In March 2024, we launched a trial version of our AI-powered search feature, quickly earning positive feedbacks from our users. In June, we officially introduced Zhihu Zhida, enhancing the user experience on querying, searching, and summarizing on the PC platform, followed by a Zhida tab launched on the Zhihu app in late August which further improved accessibility and functionality for users on mobile devices. In October, we launched the “Professional Search” feature within Zhihu Zhida (知乎直答), designed to meet the needs of academic researchers and professionals. This feature integrated over 50 million Chinese and English academic articles from licensed academic database, and it supports file uploads and advanced document processing, providing indepth reading and specialized Q&A tools for academic and professional use.
Furthermore, we have been accelerating the AI application to further enhance our operating efficiency across every aspect of our businesses. For example, AI has enabled us to achieve more efficient community content identification and content moderation, growth and enhanced profitability in paid membership promotions, and improved sales and service efficiency in our vocational training business.
As a leading content-centric community, Zhihu serves as a landing platform where professionals engage in the internet’s most extensive and in-depth discussions on AI-related topics. Our community of creators includes many leading entrepreneurs and industry pioneers who engage in multi-dimensional, professional, and thorough discussions. As of the end of 2024, both the amount of