Company: DDC
Filing Date: 2025-07-22
Form Type: F-3
Source: 0001213900-25-066338
Chunk: 30

Company: DDC Enterprise Ltd
Filing Date: 2025-07-22
Form: F-3
Chunk 30
---
 customer base into the US market. As for
the Southeast Asian market, we are currently negotiating with local companies that would give us instant access to a growing customer
base in the RTC and RTE meal markets.

Enhance our sales and marketing capabilities, as well as our sphere of influence

We will continue to monitor
the performance of our e-commerce partners and platforms, adapt our product pricing strategy and offerings, and expand our fulfilment
capabilities to support our revenue targets. We plan to engage more up-and-coming social e-commerce platforms to (i) drive
higher traffic to our stores through more and closer collaborations; (ii) improve our ability to aggressively penetrate non-tier 1
cities and (iii) accelerate the growth of our paid customer base. In addition, we will continue to improve our sales and marketing
capabilities and leverage the internet and various social media platforms to build brand awareness in non-Tier 1 cities in China.
We will also engage content and social media marketing providers and platforms to drive an increase in average order value (“AOV”),
repeat purchases, and to attract net-new users to our platform.

Continue to innovate and expand product offerings

We expect consumer demand
for RTH, RTC, RTE and plant-based meal products to not only persist, but to grow at an accelerated rate. We plan to leverage our deep
industry expertise, data-informed consumer insights, and predictive analytics to identify meaningful consumer trends and then partner
with and solicit product feedback from our customers to optimize and expand on our existing product portfolio. We are committed to strengthening
our R&D and product development capabilities to improve our ability to innovate more effectively within our core product categories.

Mergers and Acquisitions (“M&A”) Strategy

M&A is a key growth strategy
going forward for the Company in order for us to execute on the multi-brand strategy and also further diversify away from brand concentration
risks and into markets outside of China. Historically, virtually all of our sales have been in China. For example, our international (meaning
outside of China) sales was zero in 2022 and accounted for 4.21% and 10.14% of our total revenue for the year ended December 31, 2023
and December 31, 2024. M&A is an important part of our strategy to establish our footprint and sales channel internationally. We are
actively looking at potential targets with revenues in the U.S., Europe, Australia, SE Asia, and Middle East. Since July