Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 27

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 27
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 popularity, customers’ preferences, and potential
regulations, all of which are difficult to predict and are beyond our control.

In addition, economic conditions that negatively
impact discretionary consumer spending, including inflation, slower growth, unemployment levels, tax rates, interest rates, energy prices,
declining consumer confidence, recession and other macroeconomic conditions, including those resulting from COVID-19 and from geopolitical
issues and uncertainty, could have a material adverse impact on our business and results of operations.

If we fail to retain users or add new users,
or if our users decrease their level of engagement with Myseum, revenue, bookings, and operating results will be harmed.

Our business plan assumes that the demand
for social media offerings, specifically, the adoption of a platform for sharing and preserving of media. However, if this market shrinks or grows more slowly than anticipated, or if demand for Myseum does not grow as quickly as we anticipate, whether as a result of competition, product
obsolescence, budgetary constraints of our developers, creators, and users, technological changes, unfavorable economic conditions,
uncertain geopolitical or regulatory environments or other factors, we may not be able to increase our revenue and bookings
sufficiently to ever achieve profitability and our stock price would decline.

The multitude of other social media
platforms, media sharing, and other interactive experiences is high, making it difficult to retain users who are dissatisfied with
Myseum and seek other social media options. These and other factors may lead users to switch to another entertainment option
rapidly, which can interfere with our ability to forecast usage and would negatively affect our user retention, growth, and
engagement. Falling user retention, growth, or engagement rates could harm our business.

We face intense competition for our products
and services.

There are numerous technology companies seeking
ways to support efforts to enter the social media business. Additionally, social media has become more readily recognized as a
method of sharing media and as such, more competitors are seeking to enter this marketplace. These technologies are subject
to rapidly changing technological developments, shifting organizational priorities and requirements, frequent introductions of new products
and services, and increased marketing and sales activities of other industry participants.

Many competitors exist in the overlapping
areas of social media and traditional digital marketing, data analytics, and digital transformation. Many of our current and
potential competitors have a significantly larger market presence, greater name recognition, access to more potential customers and
substantially greater financial, technical, sales and marketing,