Company: APCXW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001683168-25-002130
Chunk: 3

Company: AppTech Payments Corp.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 3
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 digital payments become more integrated into everyday financial transactions,
businesses and financial institutions are eager to capture a larger share of this rapidly expanding market.

 _____________________

1 Federal Reserve Payments Study
(FRPS) – July 202

2 The Clearing House, ACH Report
– March 2024

3 Federal Reserve Payments Study
(FRPS) – 2023

4 Statista: Digital & Trends
– Neobanking US Report – 2023

5 CUInsight: Credit Unions Adopting
Open Banking Payments – 2024

6 PwC Global Consumer Insights
Survey – 2021

 3 

Our Competitive Strengths

We believe our adaptable technology and product offerings
differentiate us from our competitors. Our products and solutions help to eliminate much of our sector’s reliance on legacy payment
rails and financial systems. The design and delivery are not being restricted by antiquated foundational technology. Management believes
the applicability and frictionless nature of our products will offer an immediate impact on the digital financial services industry. Further,
the solutions we intend to deliver to our clients will be driven off user-centered design principles to providing seamless, best-in-class
experiences to the end-user.

Digital transformation is complex for most companies
sighting such concerns around shifting company culture, legacy systems, rigidity of platforms and processes, and inefficiencies in skill
sets and knowledge. Additionally, even when these companies see the value in digital transformation, often these companies face an inability
to properly shift resources to new technology while maintaining customers on existing platforms. Non-discretionary spend required to “keep
the lights on” outweighs leadership’s ability to invest in future technology, which results in vulnerabilities and competitive
threats.

Our financial services platform was built to empower
our clients with an extensible, adaptable framework capable of dynamically solving challenges found across the financial services industry.
Further, this ability will allow us to drive deeply and expediently into specific market segments to solve problems that we find to be
a continued burden on our client’s and their customer base. Based on market, client and end-user research and discovery, it is expected
that these unique solutions produced for client’s will be highly leverageable across these segments to deliver experiences at scale
while producing rapid revenue and profitability.

As we increase our client base and deployment of solutions
to meet our client’s specifications, we’ll continue to grow these “off-the-shelf” experiences that will ultimately
lower our development costs while increasing speed