Company: CRCT
Filing Date: 2025-11-05
Form Type: 10-Q
Source: 0001828962-25-000153
Chunk: 28

Company: Cricut, Inc.
Filing Date: 2025-11-05
Form: 10-Q
Item: Part I, Item 1
Chunk 28
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 was equal to the deferred revenue balance. The Company expects the following recognition of deferred revenue as of September 30, 2025:Year Ended December 31,2025 (remainder of year)202620272028Total(in thousands)Revenue expected to be recognized$28,273 $21,447 $1,617 $356 $51,693 The Company’s revenue from contracts with customers disaggregated by major product lines, excluding sales-based taxes, are included in Note 15, Segment Information.Revenue recognized during the three and nine months ended September 30, 2025 related to performance obligations satisfied or partially satisfied was $1.0 million and $7.4 million, respectively. The following table presents the total revenue by geography based on the ship-to address for the periods indicated: Three Months Ended September 30,Nine Months Ended September 30,2025202420252024(in thousands)North America*$129,911 $129,390 $393,305 $398,640 International40,526 38,500 111,878 104,589 Total revenue$170,437 $167,890 $505,183 $503,229 *North America revenue consists of revenues from the United States and Canada. 

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The following table presents the total revenue by source for the periods indicated: Three Months Ended September 30,Nine Months Ended September 30,2025202420252024(in thousands)Platform$82,783 $77,674 $243,466 $233,609 Connected machines49,313 43,909 127,205 124,827 Accessories and materials38,341 46,307 134,512 144,793 Total revenue$170,437 $167,890 $505,183 $503,229 

4.Cash, Cash Equivalents, and Financial Instruments

The following table shows the Company’s cash, cash equivalents, and marketable securities by significant investment category as of September 30, 2025 and December 31, 2024: As of September 30, 2025Adjusted Cost Total Unrealized GainsFair ValueCash and Cash EquivalentsMarketable Securities(in thousands)Cash$161,506 $— $161,506 $161,506 $— Level 1:Money market funds26,367 — 26,367 26,367 —