Company: ACEL
Filing Date: 2025-03-03
Form Type: 10-K
Source: 0001698991-25-000011
Chunk: 108

Company: Accel Entertainment, Inc.
Filing Date: 2025-03-03
Form: 10-K
Item: Item 1
Chunk 108
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-house to boost efficiency and enhance our ability to provide best-in-class service.

2

Table of Contents

Strong relationships with location partners. We have prioritized establishing strong, lasting relationships with our location partners since our inception, providing unparalleled support, such as:

•Dedicated relationship managers assisting with regulatory applications and compliance onboarding, training on how to engage with players and potential players, monitoring individual gaming areas for compliance, cleanliness and comfort and recommend potential changes to improve player gaming. 

•Providing individualized weekly gaming revenue reports analyzing and comparing gaming results, which can be used to determine an optimal selection of games, layouts and other ideas to generate foot traffic. 

•Offering value-added services such as amusement solutions, dart leagues, prize pools, and ATMs, which are a key competitive advantage. 

Dedication to the customer experience. We focus on our customers both the location partners and players to provide a smooth and seamless experience, including: 

•Engaging locations through every step of onboarding, including assistance with the license application process and ongoing regulatory compliance support and education. 

•Assisting in the design and construction of gaming areas, including the selection of the optimal gaming equipment, which is owned by us and provided at no cost to the location. 

•Providing highly secured cash management services through our in-house collections, processing and security personnel. 

•Best-in-class customer service, with a dedicated 24/7 call center and highly skilled local technicians who quickly resolve issues and ensure minimal downtime through proactive service and routine maintenance.

Deep industry experience and vendor relationships. Our leading market position has led to strong relationships within the industry and with equipment suppliers, leading to:

•Offering premium, high-quality equipment, which gives our location partners a competitive advantage by limiting downtime to maximize revenue and player retention. 

•Receiving favorable pricing and ample supply of key gaming machines. 

•Our ability to procure machines and parts easily, so that we are able to rotate machines quickly to our gaming locations on an optimized basis. 

•Established proprietary player rewards systems that we continue to enhance to further player retention and engagement across our locations and markets.

Our Growth Opportunities

Our experienced leadership team and motivated sales team, including internal and external sales agents, drive the sourcing of new locations and opportunities for us. When seeking a new opportunity, we employ a data-driven process to identify leads using a variety of digital and traditional strategies to drive organic gaming partnerships and preferences. Our key growth strategies include:

Grow in current markets both organically and inorgan