Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 142

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 142
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 already have an established market in our industry. Most of these companies have
significantly greater financial and other resources than us and have been developing their products and services longer than we have
been developing ours.

7

The application is based on new and unproven
technologies and is subject to the risks of failure inherent in the development of new products and services.

Because the application is based on certain new
technologies, it is subject to risks of failure that are particular to new technologies, including the possibility that:

    ●
    the application may not gain market acceptance;

    ●
    proprietary rights of third parties may preclude us from marketing
    a new product or service;

    ●
    the application may not receive the exposure required to obtain new
    users; or

    ●
    third parties may market superior products or services.

If we are unable to maintain a good relationship
with the markets where the application is distributed, our business will suffer.

The Apple App Store is the primary distribution,
marketing, promotion and payment platform for the application. Any deterioration in our relationship with Apple or any application marketplace
we utilize in the future would harm our business and adversely affect the value of our common stock.

We are subject to Apple’s standard terms
and conditions for application developers, which govern the promotion, distribution and operation of mobile applications on its platform.
Our business would be harmed if:

    ●
    Apple discontinues or limits access to its platform by us and other
    application developers;

    ●
    Apple modifies its terms of service or other policies, including fees
    charged to, or other restrictions on, us or other application developers, or Apple changes how the personal information of its users
    is made available to application developers on their respective platforms or shared by users;

    ●
    Apple establishes more favorable relationships with one or more of
    our competitors;

    ●
    Apple limits our access to its application marketplace because our
    application provides mobile messaging services similar to Apple; or

    ●
    Apple makes changes in its operating system or development platform
    that are incompatible with our technology.

We expect to benefit from Apple’s strong
brand recognition and large user base. If Apple loses its market position or otherwise falls out of favor with mobile users, we would
need to identify alternative channels for marketing, promoting and distributing our application, which would consume substantial resources
and may not be effective. In addition, Apple has broad discretion to change their terms of service and other policies