Company: JWEL
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001213900-25-041556
Chunk: 65

Company: Jowell Global Ltd.
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4A
Chunk 65
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needs of participants for integrated and easy-to-use software systems. Our technology and data solutions for our authorized Love Home
Store enable users to monitor sales volume and pricing of products through our smart supply chain. With service location-specific data,
users are able to understand the needs of specific products in real time and gain valuable market insight. We can use this information
to recommend purchasing and inventory strategies to Love Home Store users in order to fundamentally improve their procurement processes.

Since August 2017, we have been also selling our
products in authorized retail stores all across China. Operating under the brand name “ Love Home Store” or “ LHH Store”,
the authorized retailers may operate as independent stores or store-in-shop (an integrated store), selling our products that they purchased
through our online platform under their special retailer accounts with us which provide them with major discounts. As of December 31,
2024 and 2023, we authorized 26,857 and 26,746 Love Home stores in 31 provinces of China, respectively, providing offline retail and wholesale
of our products.

On April 28, 2021, the Company announced it has
officially launched its “ Juhao Best Choice” community group-buying store initiative to continue growing its offline retail
market presence. The community group-buying offline stores will sell fresh produce, foods and daily household consumer products in addition
to the cosmetics and health and nutritional supplements currently sold in the Company’s franchised LHH Stores. The community group-buying
stores aim to provide a more convenient shopping experience and high-quality produce and foods for consumers from local communities, towns
and villages across China. As of the date of this report, we have opened 5 self-owned Juhao Best Choice stores.

We will consolidate online and offline resources
for store design and logistics services to develop franchisee third-party store owners and provide guidance and training for store owners
with a unified system for store management, design, service criteria, SKU management and product delivery. The Company will also provide
the store owners with live-streaming marketing skill training and upgrade and expand certain existing LHH Stores to Juhao Best Choice
stores.

On March 19, 2021, the Company closed its initial
public offering (“ IPO”) of 3,714,286 ordinary shares, par value $0.0001 per share, priced at $7.00 per share. On March
23, 2021, the underwriter exercised its over-allotment option to purchase an