Company: ABLV
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0001213900-25-034677
Chunk: 95

Company: Able View Global Inc.
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 95
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 products
category. The Company intends to continue to build and deepen its domain experience in this segment to further this advantage.

Since Able View acts as brand partner of cross-border
products, it mainly works with global brands with ambition to enter the China market. Such global brands could be classified into i) multi-brand
groups which are global companies each managing multiple brands and ii) single-brand groups which are companies that each operates a single
brand. Able View works with both global leading multi-brand groups such as Clarins and single-brand companies such as PAT. For the
global multi-brand groups, Able View helps them manage the brands not yet officially introduced to the China market but where unauthorized
trading of the brand products already exists. The Company is experienced in reforming the market to reorganize channel structures, eliminate
price discrepancies, establish marketing standards and organically improving sales volume. By December 31, 2024, three out of the
Company’s total 15 managed brands are from multi-brand groups and the remainder are from single-brand groups.

Brand Strategy

Able View believes it is critical to form a complete,
well-planned, innovative and executable brand strategy to help a cross-border brand enter and compete in the China market successfully.

Able View believes brand strategy is a key essential
that differentiates a comprehensive brand manager such as Able View from other brand management players or fulfilment providers. The Company
takes a long-term and comprehensive approach to brand strategy.

Market and consumer research: Before
making any plan or executable items, Able View’s dedicated data and research teams conduct research of the target market to study
the competitive landscape, market trends, comparable products, value proposition, sales channels and communication methods. The Company’s
research teams will also study the consumers using online data sources, focus groups or online surveys to generate insights of consumer
habits and needs. Such research often involves issues complex and unique for Able View’s international brand partners with ambitions
to gain footholds in China

Training and consultation: Able
View’s brand management teams conduct various training and consultation meetings and seminars with brand companies to transfer and
adapt brand knowledge to appropriate business language, culture, and scenarios for the China market.

Brand and product positioning: Combining
knowledge and know-how from Able View and brand company resulting from research and training, Able View’s brand management team
typically works out a brand and product positioning strategy as overall guideline of the brand strategy. The brand positioning takes into
consideration existing brand image, product competitive advantages,