Company: TCMFF
Filing Date: 2025-02-28
Form Type: 20-F
Source: 0001104659-25-019133
Chunk: 75

Company: TELECOM ARGENTINA SA
Filing Date: 2025-02-28
Form: 20-F
Item: Item 4
Chunk 75
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 use cash), and access to exclusive benefits. Additionally, it provides a detailed transaction history, the ability to locate points for loading, money transfers, and withdrawals, as well as the option to select favorites to streamline transactions. The integration with other Personal products and services, known as “Conexión Total”, ensures a seamless experience for users. Personal Pay is available for current Billetera Personal users who can update the app and is also available for new users on the App Store and Google Play, without consuming mobile data.
In the context of our project for the year 2025, some strategic initiatives have been outlined with the purpose of promoting the growth and strengthening of our organization. These initiatives cover different key areas, each with the objective of enhancing specific aspects of our business.
As of December 31, 2024, Personal Pay has more than 3.5 million users. These customers completed the onboarding process, have been assigned a digital wallet (CVU) and are able to operate the service.
In 2024, Personal Pay users grew mainly due to a cashback strategy (customer benefits), the launch of Personal Pay in Paraguay and the “Buy Now Pay Later” (BNPL) service in Argentina, which allows users to pay in installments or make financed purchases.
Network and technology
Personal Pay strives to carefully balance its resources, both human and technological, seeking operational and financial efficiency. Each addition to the team is planned with the goal of proportionally increasing delivery capabilities.
Personal Pay’s software architecture and hardware requirements are designed to be highly scalable, adapting to the expected growth of the company. This strategic planning ensures a technological infrastructure that will effectively support future expansion and operations.
Furthermore, strategic investments and acquisitions are intended to align with the Company’s long-term vision. In our constant pursuit of strengthening internal capabilities and enhancing the value proposition, we engage in strategic partnerships and make selective acquisitions.
While a significant portion of the software is developed internally, Personal Pay acknowledges the value of technological partners. This collaboration allows leveraging the expertise of partners, strengthening the robustness, efficiency, and security of solutions. Strategic outsourcing enables Personal Pay to optimize operational efficiency and flexibility.
Ongoing engagement with suppliers and active participation in technological events are essential for Personal Pay to stay updated on the latest trends in fintech. This strategy ensures that the Company is equipped with the knowledge and resources necessary to address the constantly evolving challenges of the financial market.
In summary, in its short time of existence, Personal Pay has demonstrated a strong commitment to sustainable growth and continuous innovation.