Company: PERI
Filing Date: 2025-03-25
Form Type: 20-F
Source: 0001178913-25-001021
Chunk: 12

Company: Perion Network Ltd.
Filing Date: 2025-03-25
Form: 20-F
Item: Item 3
Chunk 12
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 within their sites, which may be competitive to our offerings and solutions. If, as a result, users are not on the open
        web, online advertising inventory outside of such platforms (including our publishers’ and our owned and operated sites) may be     
                                      reduced or may become less attractive to our advertising customers.                                   
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•          Supply sources may be reluctant or unable to adopt certain of our proprietary and unique high-impact display, CTV, Open Web,       
      and website publisher’s solutions for a variety of reasons (such as changes in user preference making such ad formats less desirable,   
    or technological limitations, such as in connection with header bidding or the ability to transact programmatically), resulting in limited
                         advertising inventory supply for such formats and inhibiting our ability to scale such formats.                      
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•   The DOOH industry is highly concentrated and characterized by intense competition among media owners. A withdrawal of a DOOH media
                                 by a large supplier could have material adverse impacts on our business.                             
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Similarly, our service providers or partners which provide us with services that are critical to our business could terminate their relationship with us at any time or with minimal notice. Our digital advertising business relies on a number of third-party data, measurement and verification vendors as well as cloud computing and API services.  Should any of these vendors choose to terminate or modify on less favorable terms their relationships with us, and/or if we were to fail to identify and contract with acceptable substitute vendors, we may not be able to offer those of our services that depend on such vendors at the level of quality our customers expect or at all.
 
Because of these factors, we seek to expand and diversify our supply sources; nonetheless, if we fail to diversify our sources or if our supply sources terminate or reduce our access to their advertising inventory or services, increase the price of inventory or services or place significant restrictions on the sale of their advertising inventory or services, or if platforms or exchanges terminate our access to them and we are unsuccessful in establishing or maintaining our relationships with supply sources on commercially reasonable terms, we may not be able to replace these sources with inventory from other supply sources that satisfy our quality requirements as well as other requirements in a timely and cost-effective manner. If any of these happens, our revenue could decline or our cost of acquiring inventory could increase, which, in turn, could lower our operating margins and materially adversely affect our advertising business. For additional information see also the Risk Factor titled - “The concentration