Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 1

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 1
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 acted upon at the meeting are described in detail in the attached Notice of Annual Meeting of

Shareholders and Proxy Statement.

We appreciate your interest in Associated Banc-Corp and hope you will be able to join us at the Annual Meeting.

Sincerely,

John (Jay) B. Williams

Chairman of the Board

Andrew J. Harmening

President and CEO

**433 Main Street

Green Bay, Wisconsin 54301

________________________

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

Tuesday, April 29, 2025

Virtual Meeting at 11:00 a.m. (CDT)

www.virtualshareholdermeeting.com/ASB2025**

Items of Business:

1. The election of 13 individuals recommended by the Board of Directors to serve as directors.

2. The approval of the Associated Banc-Corp 2025 Equity Incentive Plan.

3. Advisory approval of Associated Banc-Corp’s named executive officer compensation.

4. The ratification of the selection of KPMG LLP as the independent registered public accounting firm for Associated Banc-

Corp for the year ending December 31, 2025.

5. Such other business as may properly come before the meeting and all adjournments thereof.

Who May Vote:

You may vote if you were a shareholder of record on March 7, 2025.

How to Attend the Annual Meeting of Shareholders:

The Annual Meeting of Shareholders will be a completely virtual meeting, with no physical location. To be admitted to the

Annual Meeting of Shareholders at www.virtualshareholdermeeting.com/ASB2025, you must enter the control number on your

proxy card, voting instruction form or Notice of Internet Availability you previously received. Regardless of whether you plan

to attend the Annual Meeting of Shareholders, we encourage you to vote and submit your proxy in advance of the meeting by

one of the methods described below. You also may vote online during the Annual Meeting of Shareholders by following the

instructions provided on the meeting website during the meeting. For more information, please see page 3 of the accompanying

Proxy Statement.

YOUR VOTE IS IMPORTANT.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE

SHAREHOLDER MEETING TO BE HELD ON APRIL 29, 2025:

Associated Banc-Corp ’ s Proxy Statement and 2024 Form 10-K are available online at http://

materials.proxyvote.com/045487.

YOU ARE ENCOURAGED TO USE ONE OF