Company: DDC
Filing Date: 2025-07-22
Form Type: F-3
Source: 0001213900-25-066342
Chunk: 29

Company: DDC Enterprise Ltd
Filing Date: 2025-07-22
Form: F-3
Chunk 29
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3) to grow through acquisitions. Since July 2022,
we have successfully gained access to the U.S. market through sales on Yamibuy.com, one of the largest Asia food e-commerce platforms
headquartered in the U.S. In May 2023, we entered into a purchase agreement to acquire “Nona Lim”, an Asian food brand based
in San Francisco, USA. The brand sells Ready-To-Cook Asian noodle meal kits and a variety of soup bases to its customers through
an established distribution network in the United States, including major retailers such as Whole Foods Market, Target, and Kroger. The
acquisition of Nona Lim was completed in July 2023. This acquisition enables us to expand our customer base into the US market. As for
the Southeast Asian market, we are currently negotiating with local companies that would give us instant access to a growing customer
base in the RTC and RTE meal markets.

Enhance our sales and marketing capabilities, as well as our sphere of influence

We will continue to monitor
the performance of our e-commerce partners and platforms, adapt our product pricing strategy and offerings, and expand our fulfilment
capabilities to support our revenue targets. We plan to engage more up-and-coming social e-commerce platforms to (i) drive
higher traffic to our stores through more and closer collaborations; (ii) improve our ability to aggressively penetrate non-tier 1
cities and (iii) accelerate the growth of our paid customer base. In addition, we will continue to improve our sales and marketing
capabilities and leverage the internet and various social media platforms to build brand awareness in non-Tier 1 cities in China.
We will also engage content and social media marketing providers and platforms to drive an increase in average order value (“AOV”),
repeat purchases, and to attract net-new users to our platform.

Continue to innovate and expand product offerings

We expect consumer demand
for RTH, RTC, RTE and plant-based meal products to not only persist, but to grow at an accelerated rate. We plan to leverage our deep
industry expertise, data-informed consumer insights, and predictive analytics to identify meaningful consumer trends and then partner
with and solicit product feedback from our customers to optimize and expand on our existing product portfolio. We are committed to strengthening
our R&D and product development capabilities to improve our ability to innovate more effectively within our core product categories.

Mergers and Acquisitions (“M&A”) Strategy

M&A is a key growth strategy
going forward for