Company: SNBH
Filing Date: 2025-11-19
Form Type: 10-Q
Source: 0001731122-25-001574
Chunk: 34

Company: SENTIENT BRANDS HOLDINGS INC.
Filing Date: 2025-11-19
Form: 10-Q
Item: Part I, Item 1
Chunk 34
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, health, and emergency products. The Company applies an earnout-based consideration model to align
incentives and manage dilution. The April 2025 acquisition of assets from American Industrial Group is the first major transaction under
this model. Subsequently, we entered into a majority owned company, Aqua Emergency, a Nevada company (“AE-NV”), whereby we
own 51% of the shares and control 2 out of 3 board seats.  AE-NV acquired assets from Aqua Emergency, a Florida company, in exchange
for acquisition credits issued by SNBH.

Customers

The
Company serves a broad customer base, including individual consumers, retailers, distributors, government agencies, and NGOs. Key segments
include emergency preparedness, premium beverage, and wellness categories.

Intellectual
Property

SNBH
and its affiliates hold U.S. trademarks and exclusive licenses for Aqua Emergency, Arctic Frost, Original New York Seltzer, American
Red Cross, Burlone, and other proprietary brands, with additional trademark applications pending internationally. The Company protects
trade secrets through contractual and operational safeguards.

Competition

The
CPG space is highly competitive, with participants ranging from multinational conglomerates to niche independents. The Company’s
focus on brand authenticity, regulatory compliance, and premium positioning provides defensible differentiation.

Research
and Development

Product
development is continuous and collaborative across the Company’s brand platform. Expenditures are managed prudently and focus on
commercialization of innovative formulations and packaging.

21

Employees

The
Company employs a lean operating structure, combining a core management
team, supported by strategic advisors and specialized contractors. Human capital plans prioritize scalability and operational excellence.

Compensation
practices are designed to align performance with long-term value creation through a combination of base pay, performance incentives,
and equity participation.

The
primary mailing address for the Company is 590 Madison Avenue, 21st Floor, New York, New York 10022. The Company’s telephone
number is (646) 202-2897. The Company’s website is www.sentientbrands.com.

Going
Concern

We
have a limited operating history, and our continued growth is dependent upon the continuation of selling our products to our customers;
hence generating revenues and obtaining additional financing to fund future obligations and pay liabilities arising from normal business
operations. We had an accumulated deficit of $5,533,323 and $4,669,826 at September 30, 2025 and December 31, 2024