Company: BWAY
Filing Date: 2025-04-22
Form Type: 20-F
Source: 0001171843-25-002347
Chunk: 130

Company: Brainsway Ltd.
Filing Date: 2025-04-22
Form: 20-F
Item: Item 5
Chunk 130
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 other commercial
models, including those based on a pay per use model, with certain customers in certain territories. Additional potential revenues may
be derived from extended warranty fees paid for the system for service coverage beyond the standard included warranty period, and from
variable or usage fees based on the number of treatments performed with the system. We are also able to leverage our platform technology,
which includes the ability to treat multiple indications using different H-Coil helmets, to facilitate transactions utilizing combined
pricing models often involving a single system with one or more add-on helmets. These flexible offerings are designed to facilitate market
penetration by addressing the differing clinical needs and risk tolerance among our customer base.

As of December 31, 2024, approximately 43% of our
global Deep TMS systems installed base for MDD utilized the fixed-fee lease model, and approximately 57% utilized the sales model. We
generally commercialize Deep TMS for OCD utilizing a leasing or purchase model, and often as part of a combined offering with our MDD
system.

Following our receipt of FDA clearance for smoking
addiction, we completed controlled and limited market releases of our system for this indication, and are currently in the process of
a clinical data collection effort to facilitate a long term commercial plan for this product.

The training for operation of our Deep TMS system
is not complex and requires about a day of training which includes theoretical learning and a number of practical hours of practice of
placing the helmet on the head of the patient and providing treatment. Deep TMS for OCD requires additional training on triggering the
patient’s OCD symptoms prior to administration of the treatment. Similarly, Deep TMS for smoking addiction involves a provocation
procedure which triggers each individual smoker’s craving for his or her preferred cigarette brand prior to the administration of
therapy.

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After installation of our system, we offer high quality
service, technical support, and repair to customers. Customers leasing the device generally receive support including maintenance and
warranty for repairs and replacements during the full term of the lease. In contrast, customers purchasing the device receive this support
for the first year following purchase. Thereafter, the warranty and support can be extended on a yearly basis by paying a set fee.

Our marketing activities include, amongst other things,
corporate presence in major commercial and professional conferences, press releases, advertising, participation in open house and other
similar events, social media, Search Engine Optimization (SEO), and other internet-based promotional campaigns, and release of