Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 28

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1
Chunk 28
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 management, support, and other resources than we have. As a result,
many of our competitors can respond more quickly than we can to new or changing opportunities and technologies, and may devote
greater resources to the marketing, promotion and sale of their products than we can.

Our costs are continuing to grow, and some
of our investments, particularly our investments in virtual and augmented reality, have the effect of reducing our operating margin and
profitability. If our investments are not successful longer-term, our business and financial performance will be harmed.

Operating our business is costly, and we expect
our expenses to continue to increase in the future as we add users and broaden our user base, as users increase the amount and types
of content they consume and the data they share with us, for example as we continue to expand our technical infrastructure, as we continue
to invest in new and unproven technologies, and as we continue our efforts to focus on privacy, safety, security, and content review.
We are also continuing to increase our investments in new platforms and technologies, including as part of our efforts related to building
the metaverse. Some of these investments, particularly our significant investments in virtual and augmented reality, have generated only
limited revenue and is anticipated to reduce our operating margin and profitability, and we expect the adverse financial impact of such
investments to continue for the foreseeable future.

17

Our industry is subject to rapid technological
change, and if we do not adapt to, and appropriately allocate our resources among, emerging technologies and business models, our business
may be negatively impacted.

Technology changes rapidly in the entertainment
industry. We must continually anticipate and adapt to emerging technologies and business models to stay competitive. Forecasting the
financial impact these changing technologies and business models may have is inherently uncertain and volatile. Supporting a new technology
or business model may require affiliating with a new business or technology vendor, and such affiliation may be on terms that are less
favorable to us than those for traditional technologies or business models. If we invest in the development of content offerings that
incorporate a new technology or business model that does not achieve significant popularity, whether because of competition or otherwise,
we may not recover the often substantial costs of developing and marketing those content offerings, or recover the opportunity cost of
diverting company resources away from other content and product offerings. In the near and longer term, we expect to take advantage of
broader trends such as the growth of the metaverse in the digital economy and the associated