Company: MFON
Filing Date: 2025-08-01
Form Type: PRE 14A
Source: 0001140361-25-028385
Chunk: 61

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-08-01
Form: PRE 14A
Chunk 61
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 THERETO MADE BY FUTURE LEGISLATIVE, ADMINISTRATIVE OR JUDICIAL DEVELOPMENTS (WHICH MAY HAVE RETROACTIVE EFFECT).

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TABLE OF CONTENTS

Potential Conflicts of Interest of Officers, Directors, and Certain Affiliated Persons Our directors and executive officers may have interests in the Reverse Stock Split that are different from your interests as a stockholder in the Company, and have relationships that may present conflicts of interest. As of July 31, 2025, approximately 38% of the issued and outstanding shares of our common stock was held by our directors and executive officers. Our directors and executive officers have indicated that they intend to vote all of the shares of our common stock held by them (27,896,978 shares as of July 31, 2025) “FOR” the Reverse Stock Split and “FOR” the proposal to adjourn the Special Meeting, if necessary or appropriate, to solicit additional proxies if there are insufficient votes at the time of the Special Meeting to approve the Reverse Stock Split. Except as set forth below in this “— Potential Conflicts of Interest of Officers, Directors, and Certain Affiliated Persons” section, or in “ Special Factors — Treatment of Equity-Based Incentive Compensation Awards,” none of our directors or executive officers has any interest, direct or indirect, in the Reverse Stock Split other than interests arising from the ownership of securities where those directors and executive officers receive no extra or special benefit not shared on a pro rata basis by all other holders of our common stock. Ownership in the Company As of the date hereof, we expect the Reverse Stock Split will cause insider ownership, defined as the percentage of shares of common stock outstanding owned by directors and executive officers of the Company, to increase from 37% to 38%. The ownership percentage and the reduction in the number of shares outstanding following the Reverse Stock Split may increase or decrease depending on purchases, sales and other transfers of our shares of common stock by our stockholders prior to the effective time, and the number of “street name” shares that are actually cashed out in the Reverse Stock Split. The ownership percentage of our shares of common stock held by our directors and executive officers and the ownership percentage of the Continuing Stockholders will proportionally increase or decrease as a result of such purchases, sales and other transfers of our shares of common stock by our stockholders prior to the effective time, and depending on the number of “street name” shares that are actually cashed