Company: LRHC
Filing Date: 2025-06-27
Form Type: S-1/A
Source: 0001213900-25-058528
Chunk: 15

Company: La Rosa Holdings Corp.
Filing Date: 2025-06-27
Form: S-1/A
Chunk 15
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 earning potential. While no one can predict the ups and downs of the real estate market, we believe that the “weapons” we provide to our Company agents, employees and franchisees help them fight the adverse economic conditions, a volatile market and the competition.

While our offices and our franchisor’s offices act as their “home base,” most agents use our offices primarily for real estate closings and training. We monetize our technology by charging our agents and our franchisor’s agents what we believe to be a reasonable monthly fee for the use of our suite of tools.

In October 2024, the Company launched My Agent Account version 3.0, a significant upgrade to its proprietary platform, which now includes a new module specifically designed for property management disbursements. This update is expected to improve operational efficiency for agents across the Company.

In November 2024, the Company also announced the launch of My Agent Account version 4.0, an upgrade to its proprietary platform, including an advanced E-signature module.

In December 2024, the Company announced that the Company will offer Bitcoin and other cryptocurrencies as a payment option for its network of agents.

Our Markets

Our primary market is in the United States.
As of June 26, 2025, we have 26 La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas,
Georgia, North Carolina and Puerto Rico. We have 6 La Rosa Realty franchised real estate brokerage offices and branches and 3 affiliated
real estate brokerage offices in the United States and Puerto Rico. Additionally, we have a full-service escrow settlement and title
company in Florida. In April 2025, we also formed LR Agent Advance, LLC in Florida, offering a commission advancement program exclusively
for La Rosa agents.

Our Revenue Streams

Our financial results are driven by the total
number of sales agents in our Company, the number of sales agents closing commercial real estate transactions, the number of sales agents
utilizing our coaching services, and the number of agents who work with our franchisees. We grew our total agent count from our founding
in 2004 to 2,909 agents as of May 31, 2025.

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The majority of our revenue is derived from a
stable set of fees paid by our brokers, franchisees, and consumers. We have multiple revenue streams, with the majority of our revenue
derived from commissions paid by consumers who transact business with our and our franchise