Company: CELH
Filing Date: 2025-04-02
Form Type: PRE 14A
Source: 0001193125-25-071343
Chunk: 74

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-02
Form: PRE 14A
Chunk 74
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 A summary of the 2024 non-employeedirector compensation program is as follows:

| • |     | Annual Cash Retainer: $80,000 |

| • |     | Annual Equity Award: RSUs with a grant date fair value of $125,000 |

| • |     | Audit and Enterprise Risk Committee Chair: additional $15,000 |

| • |     | Human Resources and Compensation Committee Chair: additional $12,500 |

| • |     | Governance and Nominating Committee Chair: additional $10,000 |

| • |     | Lead Independent Director: additional $30,000 |

| • |     | Limit on non-employee annual director pay: $500,000** |

| • |     | Ownership Guideline: non-employee directors must hold shares with a value of $300,000 by the fifth year of service on the Board |

| • |     | Cash amounts are paid quarterly, in arrears |

| ** | Subject to our stockholders’ approval of our 2025 Omnibus Incentive Compensation Plan at the Annual Meeting, a non-employee director who also serves as our Chairman of the Board may receive annual compensation of up to $750,000. Currently, however, our Chief Executive Officer also serves as our Chairman of the Board, and he does not receive compensation in his capacity as a director. Please see “Board Leadership Structure” above. |

| 56 |     | 2025 PROXY STATEMENT |

DIRECTOR COMPENSATION 2024 DIRECTOR COMPENSATION

| Name(1)               |     | Fees    
 Earned  
 or Paid 
 in Cash |   |         |     | Stock     
 Awards(2) |   |         |     | All Other    
 Compensation |     |   |     | Total |   |         |
|:----------------------|:----|:--------|:--|--------:|:----|:----------|:--|--------:|:----|:-------------|:----|:--|:----|:------|:--|--------:|
| Nick Castaldo         |     |         | $ |  80,000 |     |           | $ | 124,930 |     |              |     | - |     |       | $ | 204,930 |
| Damon DeSantis        |     |         | $ |  90,000 |     |           | $ | 124,930 |     |              |     | - |