Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 115

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 115
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the terms of the Award Agreement.

**Section 9.

Stock Appreciation Rights**

9.1. Grant of SARs . Subject to and consistent with the provisions of the Plan, the Committee, at any time and from time to

time, may grant SARs to any Eligible Person on a standalone basis or in tandem with an Option. The Committee may impose

such conditions or restrictions on the exercise of any SAR as it shall deem appropriate.

9.2. Award Agreements . Each SAR grant shall be evidenced by an Award Agreement in such form as the Committee may

approve, which shall specify the Grant Date, the Exercise Price, the Term (which shall be ten (10) years from its Grant Date

unless the Committee otherwise specifies a shorter period in the Award Agreement), the number of Shares to which the SAR

pertains, the time or times at which such SAR shall be exercisable and such other provisions (including restrictions) not

inconsistent with the provisions of the Plan as shall be determined by the Committee.

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9.3. Exercise Price . The Exercise Price of a SAR shall be determined by the Committee in its sole discretion; provided ,

however , that the Exercise Price shall not be less than one hundred percent (100%) of the Fair Market Value of a Share on the

Grant Date of the SAR.

9.4. Vesting . Shares subject to a SAR shall become vested and exercisable as specified in the applicable Award

Agreement.

9.5. Exercise and Payment . Except as may otherwise be provided by the Committee in an Award Agreement, SARs shall

be exercised by the delivery of a written notice to the Company, setting forth the number of Shares with respect to which the

SAR is to be exercised. No payment of a SAR shall be made unless applicable tax withholding requirements have been

satisfied in accordance with Section 13.1 or otherwise. Any payment by the Company in respect of a SAR may be made in

cash, Shares, other property, or any combination thereof, as the Committee, in its sole discretion, shall determine.

9.6. Grant Limitations . The Committee may at any time impose any other limitations or restrictions upon the exercise of

SARs that it deems necessary or desirable in order to achieve desirable tax results for the Grantee or the Company.

**Section 10.

Change in Control**

10.1. Acceleration of Vesting . Unless otherwise provided in the applicable Award Agreement, upon the occurrence of (a)