Company: TME
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0000950170-25-056949
Chunk: 131

Company: Tencent Music Entertainment Group
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 131
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 others with a shared passion for music. From enjoying the latest singles and albums from one’s favorite artists to participating in song guessing games featuring well-known musicians, we foster connections not just among friends and family, but also with fellow music enthusiasts. For example, in the first quarter of 2024, we launched a total of 25 song-guessing challenges, paired with a badge reward system, which successfully increased user engagement with their favorite artists. These initiatives help users stay connected with their music-loving friends and share their musical discoveries. Ultimately, these connections provide us with valuable insights, enhancing our music discovery and recommendation capabilities.

Our Long-form Audio Offerings
We provide extensive, diverse long-form audio content offerings covering a broad range of selected genres and segments such as audiobooks, podcasts, cross talks and talk shows. In an effort to expand and diversify our long-form audio content, we have enriched our podcast ecosystem and bolstered our joint content operations with popular IPs. We have been expanding our long-form audio content by including more audiobooks based on novel IPs and self-produced children’s literature. In addition, we have enhanced our Text-to-Sound (TTS) technology to facilitate and supplement podcast content production.
As we grow our long-form audio offerings, we have designed our products to unlock significant value from both music and standalone long-form audio apps. This approach allows us to leverage our massive existing music user base to drive penetration of our long-form audio content offerings.
Other Music Services
We offer other music services to drive user traffic, deepen user engagement and increase monetization. Such services primarily include content licensing that involves granting rights to our content for use by other platforms, sales of digital albums, sales of customized artist-related merchandises, live performances and concerts and artist management services.
Social Entertainment Services
As users are increasingly looking for a variety of entertainment that goes beyond listening to music on our platform, we offer users simple and entertaining ways to sing, watch and socialize, whether it is with a friend, a group of friends, or other users on our platform. Our music-centric social entertainment services include online karaoke social community and live streaming of music performances and events.
Online Karaoke Social Community
Karaoke is a popular way of enjoying music in China, whether at a weekend party, a family event or a simple social gathering. This is what inspired us to introduce our online karaoke social community in 2014 — to make it easier for users to sing and have fun with friends. Our online karaoke social community is