Company: UONE
Filing Date: 2025-11-04
Form Type: 10-Q
Source: 0001041657-25-000054
Chunk: 1

Company: URBAN ONE, INC.
Filing Date: 2025-11-04
Form: 10-Q
Item: Part I, Item 2
Chunk 1
---
 generated from national advertising, including network advertising30.7%36.5%29.6%32.9%

National and local advertising also includes advertising revenue generated from our Digital segment and low power television revenue. The balance of net revenue from our Radio Broadcasting segment is generated from ticket sales and revenue related to our sponsored events, management fees and other revenue.

34

Table of Contents

The following table shows the sources of our net revenue for the three months ended September 30, 2025 and 2024:

Three Months Ended September 30, 2025 2024 $ Change % Change (In thousands)Net revenue:    Radio advertising$38,123$44,991$(6,868)(15.3)%Political advertising2013,547(3,346)(94.3)Digital advertising(1)12,68517,327(4,642)(26.8)Cable Television advertising(1)22,67423,975(1,301)(5.4)Cable Television affiliate fees17,08918,808(1,719)(9.1)Event revenues & other1,9051,745160 9.2 Net revenue$92,677$110,393$(17,716)(16.0)%

Nine Months Ended September 30, 2025 2024 $ Change % Change (In thousands)Net revenue:    Radio advertising$112,967$131,753$(18,786)(14.3)%Political advertising5946,935(6,341)(91.4)Digital advertising(1)33,14843,209(10,061)(23.3)Cable Television advertising(1)71,07675,104(4,028)(5.4)Cable Television affiliate fees52,86758,910(6,043)(10.3)Event revenues & other5,89116,636(10,745)(64.6)Net revenue$276,543$332,547$(56,004)(16.8)%

(1) Effective January 1, 2025, segment information for the prior periods has been recast in this Quarterly Report on Form 10-Q to include reclassification of a portion of revenues from our CTV offering from the Digital segment to the Cable Television segment. 

Reach Media primarily derives its revenue from the sale of advertising in connection with its syndicated radio shows, including the Rickey Smiley Morning Show