Company: KNRX
Filing Date: 2025-01-15
Form Type: F-1/A
Source: 0001493152-25-002249
Chunk: 7

Company: KNOREX LTD.
Filing Date: 2025-01-15
Form: F-1/A
Chunk 7
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 advertisement
and data marketplaces using the insights gleamed from diverse data points consolidated across various ad channels, including the
Open Internet and the Walled Gardens. It is critical for marketers to connect to as many online ad channels as possible to
attain the sufficient reach to engage with their desired audience at the right time to effectively promote their products and
services. However, advertising to two or more of these disparate and siloed ad channels and to enable tracking
between offline and online channels, or “omni-channel advertising”, is a complex and costly operation. Our mission is
to simplify the increasingly complex digital marketing landscape to help accelerate our customers’ business growth
through a data-driven approach.

Our flagship product, Knorex
XPO, is a self-service enterprise-grade cloud platform with a comprehensive suite of advertising management
and execution (AMX) applications. Our highly differentiated platform empowers marketers to orchestrate omni-channel advertising
across the Open Internet, and the Walled Gardens or the Native Platforms owned by the big tech giants, and to streamline and automate
manual processes to drive advertising efficiency and performance. XPO enables intelligent automation and scaling, allowing marketers
to seamlessly manage and control core mission-critical online advertising processes from a centralized UI, to advertise across
a diverse range of ad channels including search, social media, apps, websites, desktop, mobile, smart TVs or connected televisions,
streaming devices, and digital billboards. Our AI/ML-powered platform revolutionizes digital advertising management by
offering marketers a truly integrated solution for omni-channel orchestration. It seamlessly consolidates the key functions of
planning, creation, measurement, monitoring, management, and optimization of advertisements across the world’s leading ad
channels, into a singular unified platform. This eliminates the need for marketers to grapple with multiple siloed platforms, creating
XPO as an all-encompassing system of record that closes the customer marketing analytics loop.

Marketers use XPO to
gain access to real-time actionable insights and effectively execute cross-channel and in-channel optimization to drive
advertising performance. XPO harnesses the power of AI/ML to ingest vast amounts of real-time data, providing a data-driven solution.
XPO integrates data collection, processing, analysis, and advertising delivery to optimize advertising performance through continuous
decision-making on budget allocation and advertising placements across various ad channels, platforms, and devices. This
systematic data-driven approach enables marketers to effectively target their desired audience at scale across the Internet