Company: MFON
Filing Date: 2025-06-06
Form Type: 10-Q
Source: 0001641172-25-014006
Chunk: 40

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-06-06
Form: 10-Q
Item: Part I, Item 1
Chunk 40
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 2. Management’s Discussion and Analysis of Financial Condition
and Results of Operations

This Quarterly Report on Form 10-Q contains “forward-looking
statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended, or the Exchange Act, in connection with the Private Securities Litigation Reform Act of 1995 that involve risks
and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause our results to differ materially
and adversely from those expressed or implied by such forward-looking statements Such forward-looking statements include statements about
our expectations, beliefs or intentions regarding our potential product offerings, business, financial condition, results of operations,
strategies or prospects. You can identify forward-looking statements by the fact that these statements do not relate strictly to historical
or current matters. Rather, forward-looking statements relate to anticipated or expected events, activities, trends, or results as of
the date they are made and are often identified by the use of words such as “anticipate,” “believe,”
“continue,” “could,” “estimate,” “expect,” “intend,”
“may,” or “will,” and similar expressions or variations. Because forward-looking statements
relate to matters that have not yet occurred, these statements are inherently subject to risks and uncertainties that could cause our
actual results to differ materially from any future results expressed or implied by the forward-looking statements. Many factors could
cause our actual activities or results to differ materially from the activities and results anticipated in forward-looking statements.
These factors include those risks disclosed under the caption “Risk Factors” included in our 2023 annual report
on Form 10-K filed with the Securities and Exchange Commission, or the SEC, on April 17, 2024, and in our subsequent filings with the
SEC. Furthermore, such forward-looking statements speak only as of the date of this report. We undertake no obligation to update any forward-looking
statements to reflect events or circumstances occurring after the date of such statements.

Overview

Mobivity Holdings Corp. (the “Company”
or “us”, “our”, or we”) develops and operates proprietary platforms over which brick and mortar brands and
digital first enterprises can conduct national and localized, data-driven marketing campaigns with unique targeting, incentivization and
promotion to drive customer acquisition and loyalty. The company’s core technology platform, RecurrencyTM, enables