Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 144

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 144
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 would be seriously harmed.

Adding, maintaining, and engaging daily monthly
users will be essential to attaining our growth targets and sustaining operations. If current and potential users do not perceive our
products to be effective and useful, we may not be able to attract new users, retain existing users, or maintain or increase the frequency
and duration of their engagement. In addition, our products typically require high bandwidth data capabilities, high-end mobile device
penetration and high bandwidth capacity cellular networks with large coverage areas. We therefore do not expect to experience rapid user
growth or engagement in countries with low smartphone penetration even if such countries have well-established and high bandwidth capacity
cellular networks. We may also not experience rapid user growth or engagement in regions where, even though smartphone penetration is
high, due to the lack of sufficient cellular based data networks, consumers rely heavily on Wi-Fi and may not access our products regularly.

There are many factors that could negatively
affect user retention, growth, and engagement, including if:

    ●
    users increasingly engage with competing products instead of ours;

    ●
    our competitors may mimic our products and therefore harm our user
    engagement and growth;

    ●
    we fail to introduce new and exciting products and services or those
    we introduce are poorly received;

    ●
    our products fail to operate effectively on the iOS and Android mobile
    operating systems;

    ●
    we are unable to continue to develop products that work with a variety
    of mobile operating systems, networks, and smartphones;

    ●
    we are unable to combat hostile or inappropriate usage of our products;

    ●
    there are changes in user sentiment about the quality or usefulness
    of the application;

    ●
    there are concerns about the implications for privacy, safety, or security
    of our products;

    ●
    there are changes in our products that are mandated by legislation,
    regulatory authorities, or litigation, including settlements or consent decrees that adversely affect the user experience;

    ●
    technical or other problems frustrate the user experience, particularly
    if those problems prevent us from delivering our products in a fast and reliable manner;

    ●
    we fail to provide adequate service to users;

    ●
    we are the subject of adverse media reports or other negative publicity;
    and

    ●
    we do not maintain our brand image or our reputation is damaged.

Any decrease in user retention, growth, or engagement
could render our products less attractive to