Company: INFY
Filing Date: 2025-07-01
Form Type: 20-F
Source: 0000950170-25-091925
Chunk: 64

Company: Infosys Ltd
Filing Date: 2025-07-01
Form: 20-F
Item: Item 4
Chunk 64
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 (orchestrating multichannel campaigns - email, search, display, mobile, social media and mobile app, SEO/SEM); Ad Operations & Trafficking (social media management, promotion management), Creative services (design multimedia assets from banners, webpages, emails to newsletters, and 2D/3D videos); E-commerce operations (managing Campaigns on marketplaces, catalogue management and loyalty management).

 

•Digital Commerce services: We deliver smart and nimble commerce solutions to enable engaging ways for consumers to discover and search for cool ways to select and buy. Our offerings include enriching customer experience using creative commerce, building omni-channel commerce, deploying cloud enabled commerce, and augmenting traditional commerce and self-service capabilities through conversational commerce.
•Digital Interactions services: We bridge the physical-digital divide by creating engaging cross-channel experiences to meet consumer demand for immersive experiences that are driven by hyper-personalization. We create compelling customer experiences, build digital enterprises, and help disrupt businesses with digital platforms.
Application Development Capabilities
Infosys Modern Application Development offerings help clients create custom software solutions by leveraging our technical expertise, domain experience, consultative capabilities, intellectual property assets, and methodologies. We use an AI-first, cloud-agnostic, agile and product-centric approach to deliver high-quality solutions that are secure, modular, easy-to-deploy, and highly scalable. This helps clients transition from traditional market players to digital ecosystem leaders. Our offerings include cloud-native development, industry-specific vertical package rollouts, re-engineering current business processes, product & platform engineering and developing custom industry solutions.
As part of our AI-first strategy, we have infused AI throughout the software development lifecycle. We leverage our homegrown AI platforms like iLEAD for persona-based Software Development Life Cycle (SDLC) assistance and Infosys Applied AI platform for foundational AI enablement, along with custom AI models and transformers. We also utilize leading technology solutions like GitHub Copilot, where we are among the top GSIs in adoption.
Our overall ADM service offerings are further strengthened by a strong Domain Consulting Group (DCG) consisting of functional and product experts from various industry segments. By bringing in highly relevant industry context, DCG helps deliver business transformation by means of domain-based consulting, thought leadership, domain-centric solution blueprinting, and overseeing industry products/packages adoption. DCG is also instrumental in creation of Infosys’ own industry specific intellectual property assets. To help our clients with rapid adoption of AI, DCG has created AI-first industry blueprints for 23 different industry segments