Company: MYSEW
Filing Date: 2025-03-31
Form Type: 10-K
Source: 0001013762-25-004290
Chunk: 160

Company: Myseum, Inc.
Filing Date: 2025-03-31
Form: 10-K
Item: Item 1A
Chunk 160
---
 and seek other social media options. These and other factors may lead users to switch to another entertainment option
rapidly, which can interfere with our ability to forecast usage and would negatively affect our user retention, growth, and
engagement. Falling user retention, growth, or engagement rates could harm our business.

We face intense competition for our products
and services.

There are numerous technology companies seeking
ways to support efforts to enter the social media business. Additionally, social media has become more readily recognized as a
method of sharing media and as such, more competitors are seeking to enter this marketplace. These technologies are subject
to rapidly changing technological developments, shifting organizational priorities and requirements, frequent introductions of new products
and services, and increased marketing and sales activities of other industry participants.

Many competitors exist in the overlapping
areas of social media and traditional digital marketing, data analytics, and digital transformation. Many of our current and
potential competitors have a significantly larger market presence, greater name recognition, access to more potential customers and
substantially greater financial, technical, sales and marketing, management, support, and other resources than we have. As a result,
many of our competitors can respond more quickly than we can to new or changing opportunities and technologies, and may devote
greater resources to the marketing, promotion and sale of their products than we can.

Our costs are continuing to grow, and some
of our investments, particularly our investments in virtual and augmented reality, have the effect of reducing our operating margin and
profitability. If our investments are not successful longer-term, our business and financial performance will be harmed.

Operating our business is costly, and we expect
our expenses to continue to increase in the future as we add users and broaden our user base, as users increase the amount and types
of content they consume and the data they share with us, for example as we continue to expand our technical infrastructure, as we continue
to invest in new and unproven technologies, and as we continue our efforts to focus on privacy, safety, security, and content review.
We are also continuing to increase our investments in new platforms and technologies, including as part of our efforts related to building
the metaverse. Some of these investments, particularly our significant investments in virtual and augmented reality, have generated only
limited revenue and is anticipated to reduce our operating margin and profitability, and we expect the adverse financial impact of such
investments to continue for the foreseeable future.

17

Our industry is subject to rapid technological
change, and