Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 3

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 3
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 infrastructure.

2

●Franchise Model. Consists of many smaller firms or independent representatives without a consistent
strategic vision. They do not offer consistent pricing and have fragmented service capabilities.

●Large and Inflexible. Focus on large enterprise customers, struggling to serve the needs of smaller
spend opportunities (less than $3 million annually). They tend to lack in delivering a high level of service and are limited in their
ability to react to changes in the market.

●Non-Core Offering. Offer promotional merchandise as an add-on to their core business or have grown
through acquisition without any unification strategy.

●Small Mom-and-Pop. Have little or no infrastructure or executive oversight. Do not have the financial
backing, technology, or infrastructure to support growth or ability to execute comprehensive marketing programs or large opportunities.

Promotional Products are a High-impact, Cost-effective Advertising
Medium 

Because promotional products are useful and appreciated
by recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. ASI’s
Global Ad Impressions Study, 2023 Edition, reported:

●Promotional products are the most highly regarded form of advertising, more than newspapers, radio, magazine,
television, internet, or mobile ads.

●Up to 85% of promotional products recipients remember the advertiser worldwide.

●Over 60% of consumers who received outwear and drinkware as promotional products report they would keep
the items for two years or longer, suggesting that businesses using promotional products may generate long-term revenues and other valuable
goodwill from them.

In 2018, PPAI reported that promotional products
are the most impactful form of advertising across all generations. Whereas reportedly less than 55% of consumers read or watch an entire
advertisement online, in an email, on television, in the mail, in a magazine, or on the radio, over 80% of consumers retain promotional
products. Moreover, promotional products have been ranked the most effective form of advertising across all generations, outranking even
television, online, print, and mobile forms. A 2019 PPAI report revealed additional statistics reflecting the significant impact of promotional
products on consumers:

●96% of consumers like to know ahead of time when companies offer promotional products.

●Eight out of ten consumers enjoy receiving promotional products.

●Seven in ten consumers would like to receive promotional products more often.

●79% of consumers, including over a third of Millennials and 20% of Generation