Company: ALAR
Filing Date: 2025-03-20
Form Type: 20-F
Source: 0001213900-25-025287
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Company: Alarum Technologies Ltd.
Filing Date: 2025-03-20
Form: 20-F
Item: Item 3
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ITEM 3.
KEY INFORMATION

A. [Reserved.]

B. Capitalization
and Indebtedness

Not
applicable.

C. Reasons
for the Offer and Use of Proceeds

Not
applicable.

D. Risk
Factors

You
should carefully consider the risks described below, together with all of the other information in this annual report on Form 20-F. The
risks described below are not the only risks facing us. Additional risks and uncertainties not currently known to us or that we currently
deem to be immaterial may also materially and adversely affect our business operations. If any of these risks actually occurs, our business
and financial condition could suffer and the price of our ADSs could decline.

Risks
Related to Our Business and Industry

The
data collection markets are rapidly evolving within the increasingly challenging landscape. If the industry does not continue to develop
as we anticipate, our sales will not grow as quickly as expected and our share price could decline.

We
operate in a rapidly evolving industry focused on providing organizations data collection services and consumers with internet access
solutions. We experience intense competition from smaller new players and need to constantly adapt our solutions to the new technologies
and growing and constantly changing challenges. It is therefore difficult to predict how large the markets will be for our solutions.
If solutions such as ours are not viewed by organizations as necessary, or if business or consumer customers do not recognize the benefit
of our solution as a critical layer of an effective security strategy, then our revenues may not grow as quickly as expected, or may
decline, and our share price could suffer.

If
we are unable to expand the number of and diversify types of customers, we may face a material effect on our operating margins, our profitability,
our sales and our results of operations as a result of a loss of a significant customer, or a material reduction in sales to a significant
customer

Our
significant customers from the data collection segment change from year to year, depending on the use of our services. During the year
ended December 31, 2024, our top 7 customers accounted for approximately 39% of our revenue. A reduction in purchases of our products
and services by or the loss of one of our larger customers for any reason, loss of a customer as a result of the acquisition
of such customer by a purchaser who uses a competitor, in-sourcing by customers, a transfer of business to a competitor, an economic
downturn, insolvency