Company: JWEL
Filing Date: 2025-05-09
Form Type: 20-F
Source: 0001213900-25-041556
Chunk: 29

Company: Jowell Global Ltd.
Filing Date: 2025-05-09
Form: 20-F
Item: Item 4
Chunk 29
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 all times. As a result
of such foresight, we are able to provide our customers with a constantly smooth online shopping experience. Our mid-end modules support
our daily administrative and business operations and our back-end modules support our supply chain and greatly enhance the efficiency
of our operations.

Our business intelligence systems enable us to
effectively gather, analyze and make use of internally-generated customer behavior and transaction data as permitted under laws and regulations.
We regularly use this information in planning our marketing initiatives for upcoming curated sales and merchandizing for our online shopping
mall. We have developed most of the key business modules in-house. We also acquired software use rights from reputable third-party providers
and work closely with these third-party providers to customize the software for our operations. We have implemented a number of measures
to prevent data failure and loss. We have developed a disaster tolerant system for our key business modules which includes real-time data
mirroring, real-time data back-up and redundancy and load balancing. We believe our module-based systems are highly scalable, which enables
us to quickly expand system capacity and add new features and functionality to our systems in response to our business needs and evolving
customers’ demands without affecting the operation of existing modules. In addition, we have also adopted rigorous security policies
and measures to protect our proprietary data and customer information.

Intellectual Property

We regard our trademarks, software copyrights,
service marks, domain names, trade secrets, proprietary technologies and similar intellectual property as critical to our success, and
we rely on trademark, copyright and trade secret protection laws in the PRC, as well as confidentiality procedures and contractual provisions
with our employees, service providers, suppliers, third-party merchants and others to protect our proprietary rights. We believe that
more and more consumers will shop online through mobile internet.

Competition

The retail markets of health and nutritional supplements,
cosmetics and household products in China are fragmented and highly competitive. We face competition from traditional health and nutritional
supplements and cosmetic products retailers, such as traditional Chinese medicine stores, health and nutritional supplements stores and
department stores, and online cosmetic products retailers, such as Jumei, Lefeng, as well as general e-commerce platforms, such as Suning. com
Co., Ltd., which operatesSuning. com, Alibaba Group, which operatesTaobao. comandTmall. com, Amazon China which
operatesAmazon. cn, JD. com, Inc., which operatesJD. com, Vipshop Holdings Ltd., which operatesVIP