Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 65

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 65
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,938 |                                                            − |         − | −          |                                                 − |                                                   − |

(1) Reflects annual incentive opportunities under the 2024 MIP, which is 0% (threshold) to 175% (maximum). Amounts shown in the target column are equal to the individual target amounts paid under the MIP for 2024 and served as the base amounts used by the Committee for determining the annual incentive payments under the 2024 MIP. The 2024 MIP does not use individual thresholds or maximums for purposes of determining the individual amounts payable under the plan, other than the $3 million annual individual limitation on cash awards under the terms of the 2020 Incentive Compensation Plan, the plan under which the 2024 MIP is administered. See “Short-Term Incentive Compensation - Short-Term Incentive” beginning on page 43 for additional details. (2) Reflects performance-based RSU grants made to the NEOs under the 2024 LTIPP. The threshold and maximum amounts represent the 0% and 150% limits within the LTIPP. See “Long-Term Incentive Compensation” beginning on page 45 for additional details. (3) See “Risk Mitigation Policies - Accounting and Tax Considerations” on page 49. For further discussion and details regarding the accounting treatment and underlying assumptions relative to stock-based compensation, see Note 10, “Stock-Based Compensation,” of the Notes to Consolidated Financial Statements included in Part II, Item 8, “Financial Statements and Supplementary Data,” of Associated’s 2024 Form 10-K.

54

| OUTSTANDING EQUITY AWARDS AT DECEMBER 31,2024 |

|                     |                                                 Option Awards |                                                                 |                         |                       |            |                                                 Stock Awards |                                                                    |                                                                                                |                                                                                                               |
| Name                | Number ofSecuritiesUnderlyingUnexercisedOptions(#)Exercisable | Number ofSecuritiesUnderlyingUnexercisedOptions(#)Unexercisable | OptionExercise Price($) | Option ExpirationDate |            | Number ofShares or Unitsof Stock Heldthat Have NotVested (#) | Market Valueof Shares orUnits of StockHeld That HaveNot Vested ($) | EquityIncentive PlanAwards:Number ofUnearnedShares, Unitsor OtherRights ThatHave NotVested (#) | EquityIncentive PlanAwards:Market orPayout Valueof UnearnedShares, Unitsor OtherRights ThatHave