Company: FRHC
Filing Date: 2025-06-13
Form Type: 10-K
Source: 0000924805-25-000012
Chunk: 48

Company: Freedom Holding Corp.
Filing Date: 2025-06-13
Form: 10-K
Item: Item 1
Chunk 48
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 single sign‑on process and biometric authentication grant access to multi‑currency accounts, credit, investment, card management and lifestyle commerce. All modules are built on a micro‑services architecture with open APIs (Application Programming Interface) to over thirty government and commercial data sources.

Monthly active users (MAU) climbed to 1.02 million in March 2025, up 12 % year‑on‑year, while daily active users (DAU) averaged 183 000. Management attributes this expansion to the roll‑out of high‑impact digital products - notably the seven‑currency SuperCard, one‑tap digital mortgage and Invest Card and to the tiered loyalty program and referral program, which credits generous cashback in Freedom Currency and rewards heavier use of contactless, in‑app and marketplace transactions.

The table below shows the growth of our SuperApp user base for the year ended March 31, 2025.

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•Accounts and payments. The SuperApp supports balances in KZT, USD, EUR, RUB, CNY, TRY, AED and Freedom Currency, an exchange‑traded note linked to Freedom Holding Corp. common stock (NASDAQ: FRHC). Card and wallet transactions clear through Visa and Mastercard.

•Wealth integration. The My Assets dashboard consolidates deposit, securities, vehicle and real‑estate holdings into a real‑time net‑worth view and generates secured‑loan offers where collateral is available.

•Loyalty program. A four‑tier structure (Standard, Silver, Gold, Platinum) bases monthly status on average balance, transaction count and ecosystem spend. Base cashback ranges from 1 % to 4 %, with additional incentives for NFC payments, in‑app purchases and partner verticals. Rewards are paid in Freedom Currency.

•Lifestyle marketplace. Embedded verticals include ticketing (cinema, concerts), travel bookings (Freedom Travel), grocery delivery (Arbuz) and on‑demand home services (Naimi). Customers elect to pay in cash, by installment credit or with accumulated loyalty rewards.

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Credit products. All core lending lines - residential mortgage, consumer auto finance, and SME working‑capital or equipment loans operate on the same end‑to‑end digital rail inside the SuperApp. Applicants authenticate with biometric ID, whereupon the platform