Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 71

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 71
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 the end of the year; and the change in fair value during the year through the vesting date of equity awards granted in prior years that vested during that year, less the fair value at the end of the prior year of awards granted prior to the year that failed to meet applicable vesting conditions during the year. Equity values are calculated in accordance with FASB ASC Topic 718. |

| (4) | For purposes of this disclosure, the peer group for 2024 and 2023 is the custom group of peers consisting of Monster Beverage Corporation, Keurig Dr Pepper, PepsiCo, The Coca-Cola Company, and Starbucks Corporation, the same peer group used in the stock performance graph in our Annual Report on Form10-Krequired under section 201I for fiscal 2024. Dollar values assume $100 was invested for the cumulative period from December 31, 2019 through December 31, 2024, in either the Company or the custom peer group, and reinvestment of thepre-taxvalue of dividends paid. Historical stock performance is not necessarily indicative of future stock performance. The peer group for 2020-2022 consisted of Monster Beverage Corporation, National Beverage Corp, Primo Water Corp, Keurig Dr Pepper, PepsiCo, and The Coca-Cola Company, which was the custom peer group disclosed in our Annual Report on Form10-Kstock performance graph for fiscal 2022; the value of a $100 investment in this prior peer group would have been $132 for 2024. |

| (5) | We determined Revenue to be the “most important” financial performance measure used to link performance to Compensation Actually Paid to our PEO and other NEOs in fiscal 2024, in accordance with Item 402(v) of RegulationS-K. |

| 52 |     | 2025 PROXY STATEMENT |

EXECUTIVE COMPENSATION

| Adjustments Made to Determine Compensation Actually Paid (CAP)                                                        |                       |     |     |            |             |
|                                                                                                                       |                       |     |     |       2024 |             |
| Summary Compensation Table Total                                                                                      |                       | PEO |     |            |  $5,897,496 |
|                                                                                                                       | Average Non-PEO NEOs  |     |     | $1,494,000 |             |
| Deduction for amounts reported under the “Stock Awards” and “Option Awards” columns in the Summary Compensation Table |                       | PEO |     |            |  $