Company: GOOGL
Filing Date: 2025-05-01
Form Type: 424B2
Source: 0001193125-25-110061
Chunk: 10

Company: Alphabet Inc.
Filing Date: 2025-05-01
Form: 424B2
Chunk 10
---
     | our expectation that we will continue to periodically review, refine, and update our methodologies for                                                                        
 monitoring, gathering, and counting the number of paid clicks and impressions, and for identifying the revenues generated by the corresponding click and impression activity; |

| • |     | our expectation that our results will be affected by our performance in international markets as users in 
 developing economies increasingly come online;                                                            |

| • |     | our expectation that our foreign exchange risk management program will not fully offset our net exposure to 
 fluctuations in foreign currency exchange rates;                                                            |

| • |     | the expected variability of gains and losses related to hedging activities under our foreign exchange risk 
 management program;                                                                                        |

| • |     | the amount and timing of revenue recognition from customer contracts with commitments for performance               
 obligations, including our estimate of the remaining amount of commitments and when we expect to recognize revenue; |

| • |     | our expectation that our capital expenditures will increase, including our expected spend and the expected                                                                                               
 increase in our technical infrastructure investment to support the growth of our business and our long-term initiatives, in particular in support of artificial intelligence (AI) products and services; |

| • |     | our plans to continue to invest in new businesses, products, services and technologies, and systems, as well as 
 to continue to invest in acquisitions and strategic investments;                                                |

| • |     | our pace of hiring and our plans to provide competitive compensation programs; |

| • |     | our expectation that our cost of revenues, research and development (R&D) expenses, sales and marketing                                                              
 expenses, and general and administrative expenses may increase in amount and/or may increase as a percentage of revenues and may be affected by a number of factors; |

| • |     | estimates of our future employee compensation expenses; |

| • |     | our expectation that our other income (expense), net (OI&E), will fluctuate in the future, as it is largely 
 driven by market dynamics;                                                                                  |

| • |     | our expectation that our effective tax rate and cash tax payments could increase in future years; |

S-1

| • |     | seasonal fluctuations in internet usage, advertising expenditures, and underlying business trends such as 
 traditional retail seasonality, which are likely to cause fluctuations in our quarterly results;          |

| • |     | the sufficiency of our sources of funding; |

| • |     | our potential exposure in connection with new and pending investigations, proceedings, and other contingencies,