Company: HOUS
Filing Date: 2025-02-25
Form Type: 10-K
Source: 0001398987-25-000020
Chunk: 39

Company: Anywhere Real Estate Inc.
Filing Date: 2025-02-25
Form: 10-K
Item: Item 1A
Chunk 39
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119-year legacy in real estate    Coldwell Banker Global Luxury® program to uniquely market top tier listings    Long-time industry leader in effective advertisingSynonymous with luxury Strong ties to auction house established in 1744Powerful global presenceLongstanding commitment to technology and innovationDriving performance through innovation, collaboration, diversity and growthUnique opportunity for flexible brandingStrong brand name recognitionUnique access to consumers, marketing channels and content through brand licensing relationship with a leading media companyLeading residential real estate brand for 50+ years  Commitment to white-glove service, customer-centric brand, and "Live Who You Are" philosophy

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(1)Information presented for Coldwell Banker® includes Coldwell Banker Commercial®.

(2)Includes information reported to us by independently owned franchisees (including approximately 12,500 offices and approximately 132,700 related brokers and independent sales agents of non-U.S. franchisees and franchisors).

8

Anywhere Brands—Franchise Group

Overview—Franchise Business

Franchise Group is comprised of our franchise business as well as our lead generation and relocation services operations.

As of December 31, 2024, our real estate franchise systems and proprietary brands had approximately 311,900 independent sales agents worldwide, including approximately 179,200 independent sales agents operating in the U.S. (which included approximately 52,900 company owned brokerage independent sales agents). As of December 31, 2024, our real estate franchise systems and proprietary brands had approximately 17,800 offices worldwide in 119 countries and territories in North and South America, Europe, Asia, Africa, the Middle East and Australia, including approximately 5,300 brokerage offices in the U.S. (which included approximately 580 company owned brokerage offices).

As of December 31, 2024, on a year-over-year basis, independent sales agents affiliated with our company owned brokerages experienced a 7% decline (based on the Company's internal data) and independent sales agents affiliated with our U.S. franchisees experienced a 4% decline (based on information provided by our affiliated franchisees).

The average tenure among our U.S. franchisees is approximately 23 years as of December 31, 2024. Our franchisees pay us fees for the right to operate under one of our trademarks and to enjoy the benefits of the systems and business enhancing tools provided by our real estate franchise operations. In addition to highly competitive brands that provide unique offerings to our franchisees, we support our franchisees with