Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 0

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 0
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 SCHEDULE 14A INFORMATION Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934 (Amendment No. ) Filed by the Registrant [x] Filed by a Party other than the Registrant [ ] Check the appropriate box: [ ] Preliminary Proxy Statement [ ] Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) [x] Definitive Proxy Statement [ ] Definitive Additional Materials [ ] Soliciting Material Pursuant to §240.14a-12

| ASSOCIATED BANC-CORP                                                    |
| (Name of Registrant as Specified in its Charter)                        |
| (Name of Person(s) Filing Proxy Statement if other than the Registrant) |

**Payment of Filing Fee (Check all boxes that apply): [x] No fee required [ ] Fee paid previously with preliminary materials [ ] Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11

2025 Proxy Statement

Notice of Annual Meeting of Shareholders

To Be Held on April 29, 2025**

March 17, 2025

To Our Shareholders:

You are cordially invited to attend the Annual Meeting of Shareholders of Associated Banc-Corp scheduled for 11:00 a.m.

(CDT) on Tuesday, April 29, 2025, which will be conducted solely online via a live webcast. You will be able to attend the

Annual Meeting of Shareholders of Associated Banc-Corp online, vote your shares electronically, and submit questions prior to

and during the meeting by visiting www.virtualshareholdermeeting.com/ASB2025.

On or about March 17, 2025, we began mailing a Notice of Internet Availability of Proxy Materials (Notice) to our shareholders

informing them that our Proxy Statement and our 2024 Form 10‑K, along with voting instructions, are available online. As

more fully described in the Notice, shareholders may choose to access our proxy materials on the Internet or may request paper

copies. This allows us to conserve natural resources and reduces the cost of printing and distributing the proxy materials, while

providing our shareholders with access to the proxy materials in a fast, easily accessible and efficient manner.

The matters expected to be