Company: ZCARW
Filing Date: 2025-02-14
Form Type: 10-Q
Source: 0001213900-25-014437
Chunk: 894

Company: Zoomcar Holdings, Inc.
Filing Date: 2025-02-14
Form: 10-Q
Item: Part I, Item 2
Chunk 894
---
 costs as the Company continues to optimize usage of cloud-based IT
services while enabling more in-app features for Guests and Hosts.

Sales and Marketing

    Three months ended December 31,  
    Nine months ended December 31, 

    2024  
    2023  
    Change  
    % Change  
    2024  
    2023  
    Change  
    % Change 
  
    Sales and marketing 
    $191,090  
    $962,652  
    $(771,562) 
     -80% 
    $1,208,431  
    $4,822,646  
    $(3,614,215) 
     -75%

Sales and marketing expense
totaled $0.19 million during the three months ended December 31, 2024, as compared to $0.96 million during the three months ended December
31, 2023, a decrease of $0.77 million, or 80%, primarily driven by a $0.56 million reduction in performance marketing expenses and $0.03
million reduction in brand marketing expenses incurred on brand visibility. Further there was a reduction of $0.04 million in Host incentives
(this reflects the portion of the host incentives accounted for as sales and marketing expense during the three months ended December
31, 2024, as compared to the three months ended December 31, 2023). Personnel-related costs decreased by $0.14 million due to reductions
in headcount.

Sales and marketing expense
totaled $1.21 million during the nine months ended December 31, 2024, as compared to $4.82 million during the nine months ended December
31, 2023, a decrease of $3.61 million, or 75%, primarily driven by a $1.82 million reduction in brand marketing expenses incurred on brand
visibility, and $1.25 million reduction in performance marketing expenses. Further there was a reduction of $ 0.24 million in Host incentives
(this reflects the portion of the host incentives accounted for as sales and marketing expense) during the nine months ended December
31, 2024, as compared to the nine months ended December 31, 2023. Personnel-related costs decreased by $0.31 million due to reductions
in headcount.

60

General and Administrative  

    Three months ended December 31,  
    Nine months ended