Company: KNRX
Filing Date: 2025-01-15
Form Type: F-1/A
Source: 0001493152-25-002249
Chunk: 117

Company: KNOREX LTD.
Filing Date: 2025-01-15
Form: F-1/A
Chunk 117
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 the breach to the non-breaching party’s satisfaction within such notice             
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Sales and Marketing

Our customer acquisition strategy encompasses a multi-faceted approach. Our sales approach involves the deployment of an internal talented team of inside sales representatives who collaborates closely with strategically positioned field sales personnel covering various states and territories in the U.S. and participate in key trade shows and industry events through exhibitions and sponsorships besides reaching out through digital platforms such as emails, LinkedIn, and cold calling.

In terms of marketing, we create various types of content such as blog articles, social media posts, whitepapers, and help center materials, which we publish through our website where we employ SEO on our website, ensures that potential clients can easily discover our offerings and reach us for software demonstration. Additionally, we distribute these materials through email newsletters and advertise to potential customers using our ad channels. A recent addition to our marketing strategy is the implementation of monthly webinars covering different digital marketing subjects to raise public awareness about various digital marketing topics and promote our Company’s offerings.

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Technologyand Development

We consider our technology and development capability to be key to the development and growth of our business. We engage in ongoing technology and development activities to meet the technological requirements of customers and maintain our cutting-edge technological capabilities in the digital advertising and marketing spaces. As of December 31, 2023, our technology and development team comprised a total of 61 employees, or approximately 59% of our total number of employees. Our technology and development expenses were approximately US$2.3 million and US$1.4 million in the year ended December 31, 2022 and 2021, respectively.

Our research and development team is led by Vice President of Product and Engineering, Mr. Abhishek Kumar and co-led by Vice President of Group Operations, Mr. Le Truong Vinh Phu. Our research and development team tracks, evaluates, and anticipates the latest industry developments and customers’ needs in determining our research and development project focus and new service roadmap. We intend to expand our research and development team and continue to enhance our research and development capabilities.

Intellectual Property

We rely on trademarks, patents, trade secrets and know-how, as well as contractual restrictions on information disclosure to protect our intellectual property rights and to maintain our technological advantages in our business operations.

As of the date of the prospectus, we had filed one patent in the U.S. and registered 25 domain names and four trademarks in the U.S., Singapore and