Company: KNRX
Filing Date: 2025-09-02
Form Type: F-1/A
Source: 0001493152-25-012564
Chunk: 107

Company: KNOREX LTD.
Filing Date: 2025-09-02
Form: F-1/A
Chunk 107
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 designer comes with a library of ready-made creative templates, which support a wide range of advertising formats and sizes, enabling marketers to launch dynamic and personalized advertisements in just minutes.

Evolving from its initial development, XPO has transformed into a fully automated cross-channel marketing cloud platform designed for marketers to execute global digital promotions. In 2017, we launched Knorex KAIROS AI engine as the digital brain of our XPO platform to further automate and optimize digital advertising for our customers. In 2018, we expanded XPO into an end-to-end AMX system, connecting with a marketplace of the Open Internet and the Walled Gardens, data, and technology vendors, providing a truly unique offering in the industry under our XPO platform services. Our customers can purchase different types of audience data from the data marketplace in XPO to build customized audience segments as part of XPO platform services offering. With such data combined with XPO advertising serving and tracking capability, marketers can personalize their marketing messages to the different audience segments based on their behavior, interests and profiles. For customers who want to purchase specialized advertising inventory, or they have special deal or arrangement with certain media publishers, they can use private deals mechanism through XPO to execute such transaction.

By 2019, our XPO platform has further incorporated more ad channels and automated by KAIROS AI engine to provide truly cross-channel advertising and optimization, enhancing its capabilities for a broader and more integrated approach to digital marketing. With our proprietary AI/ML technology, marketers have the flexibility to operate and manage their advertising campaigns with full automation or a combination of automation and manual to co-manage and optimize advertising campaigns.

Over the past few years, we have continued to invest in research and development to enhance and evolve the XPO platform to meet the varied demands of our customers, who are primarily mid to small-sized advertising agencies. Some of notable technologies that we have introduced include cookie-less and privacy-compliant technologies, S2S (Server-to-Server communication), location-based advertising, unified profile, advanced dynamic creative optimization (DCO), customer data platform (CDP) and so on.

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Our customers can subscribe to the different tiered subscription plans on the XPO platform. We charge monthly subscription fee for the use of the XPO Platform, and additional fees including advertisement account fees, media fees (a certain percentage of the total advertisement spend occurring for all their accounts in XPO), and fees for add-on services such as managed activations and professional services. Our professional services cover campaign