Company: LSEB
Filing Date: 2025-07-15
Form Type: 10-K
Source: 0001199835-25-000233
Chunk: 412

Company: LSEB Creative Corp.
Filing Date: 2025-07-15
Form: 10-K
Item: Item 5
Chunk 412
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 brand’s ecommerce site. For the Company’s second collection, our technical packages,
which includes the technical sketches and all specifications on measurements, construction, trim and fabric Bill of Materials, and all
additional information the manufacturing company will need, have been completed by an outsourced Technical Designer. This subsequent
women’s collection is comprised of six styles in three colorways. The collection has been developed in alignment with our notable
quality standard, made possible with the strategic partnership made with the manufacturer. The design ethos of this collection embraces
subtle fashion characteristics, effortlessly transitioning from the elevated basics that defined the brand’s well-received leading
collection. This release was launched at the end of March 31, 2025 and will mark a significant milestone in the brand’s evolution,
further solidifying Lauren Bentley Swimwear’s position in the luxury swimwear market.

A
significant amount of focus went into the sourcing of collection trims and fabric, as well as brand packaging and labeling. The Company
believes in sourcing based on quality, not ease, in order to develop superior product. Thus, all items are sourced from various countries
and factories depending on capabilities, skills, and technologies. For our first and second collection, majority of items have been sourced
from specialized, established suppliers in Italy, France, and Spain.

In
September 2024, the Company began research and design stages of expanding its beachwear category, with an emphasis on versatile, high-quality
pieces. Lauren Bentley Swimwear intends to introduce cover-ups such as sarongs, a quintessential element of women’s beachwear wardrobes.
This versatile item is currently being developed by the brand’s design team with the help of supply and manufacturer partners.
Additional cover-ups and new product categories are entering the research and design stages. These steps further solidifying Lauren Bentley
Swimwear’s vision to become a comprehensive beachwear lifestyle brand. While these category expansions are an exciting development,
the brand is aiming for a release in Fall 2025, though no definitive timeline has been established. As with all Lauren Bentley Swimwear
offerings, the brand remains committed to prioritizing quality throughout the meticulous design, development, and sourcing processes.

The
marketing mix is of large focus for the Company, as we understand the importance of marketing within the luxury market and its role in
building brand recognition and credibility. For this reason, we have decided to utilize a third-party, bespoke marketing agency based
out of London, England. Completed initial marketing projects include; the branding package