Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 2

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 2
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of the real estate loans company, to operate with the Commercial and Real Estate Loan Portfolios, changing its corporate name to Bradesco
S.A. – Banco Comercial e de Crédito Imobiliário, which was again changed to Banco Bradesco S.A. on January 13, 1989.

In 1989,
Financiadora Bradesco S.A. Crédito, Financiamento e Investimentos changed its object and corporate name, resulting in the cancellation
of the authorization to operate as a financial institution, followed by the creation of Carteira de Crédito, Financiamento e Investimentos and, in 1992, Banco Bradesco de Investimento S.A. (BBI) was incorporated by Bradesco, an occasion in which the investment
portfolio was established.

We are
one of the largest banks in Brazil in terms of total assets. We provide a wide range of banking, financial products and services in Brazil
and abroad, for individuals and legal entities (small, medium and large enterprises). We have the widest network of branches and services
in the private sector in Brazil, which allows us to cover a diverse client base. Our services and products include banking operations,
such as: loan operations and collection of deposits, issuance of credit cards, insurances, capitalization, consortium, leasing, billing
and payment processing, pension plans, asset management and brokerage services as well as securities brokerage.

Strategic Planning

With
a robust and accelerated approach, we focus on an agenda of ten key strategic themes, divided into business fronts and enablers, aligning
our actions with our ambitions.

| 6 – Reference Form – 2024 |

| 1. Issuer’s activities |

We highlight
the following, the main movements started in 2024, which are the fruits of the work carried out by the strategic fronts, aligned with
our transformation agenda:

• Implementation
of the new organizational structure, with reduction of layers, review of the span of control, hiring of c-level professionals in the market
and expansion of our IT teams;

• Review
of the fast-paced footprint, with more activation of our digital channels and the new Bradesco Expresso platform;

• To
put the client even more at the center of our decisions we promoted the revitalization and new features to our App, reorganization of
the areas of products of the bank to be more integrated and focused on the needs of clients, as well as