Company: CRD-A
Filing Date: 2025-04-07
Form Type: DEF 14A
Source: 0001558370-25-004509
Chunk: 72

Company: CRAWFORD & CO
Filing Date: 2025-04-07
Form: DEF 14A
Chunk 72
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 consistent with our long-term strategy. While establishing our 2024 compensation programs and awarding compensation, our management and Compensation and Human Capital Committee determined what it considered appropriate levels and types of performance-based incentives to motivate our named executive officers to achieve short-term and long-term business goals. We believe that our executive compensation program was designed appropriately and is working to ensure management’s interests are aligned with our shareholders’ interests to support long-term value creation while also not unduly incenting management to take inappropriate risks. Please read the Compensation Discussion and Analysis and Pay versus Performance sections, including the accompanying compensation tables and related narrative, of this Proxy Statement for additional details about our executive compensation philosophy and programs, including information about the fiscal year 2024 compensationof our named executive officers.The say-on-pay vote gives you as a Shareholder the opportunity to express your views on the compensation of our named executive officers. This vote is not intended to address any specific item of compensation, but rather the overall compensation for our named executive officers and the compensation philosophy, objectives, policies and practices described in this Proxy Statement. Accordingly, the Board of Directors recommends that Shareholders approve the following advisory resolution:“RESOLVED, that the Shareholders of Crawford & Company approve, on an advisory basis, the compensation of the Company’s named executive officers, as disclosed pursuant to the compensation disclosure rules of the SEC, including the Compensation Discussion and Analysis, Pay versus Performance and compensation tables and accompanying footnotes and narratives disclosed in this Proxy Statement.”Because this vote is advisory, it will not be binding on the Compensation and Human Capital Committee, the Board or the Company. However, it will provide information to our management and Compensation and Human Capital Committee regarding investor sentiment about our executive compensation philosophy, objectives, policies and practices, which management and the Compensation and Human Capital Committee will be able to consider when determining executive compensation for the remainder of 2025 and beyond.The Board of Directors unanimously recommends a vote FOR the advisory approval of the compensation of the Company’s named executive officers as disclosed in this proxy statement.​

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<div align='center'>**PROPOSAL 4 — RATIFICATION OF INDEPENDENT REGISTERED**</div>

### PUBLIC ACCOUNTING FIRM
The Audit Committee has appointed the firm of KPMG LLP (“KPMG”) to serve as the independent registered public accounting firm for the Company for the fiscal year 2025. Although the selection and appointment of an independent registered public accounting firm is not required to be submitted to a vote of Shareholders, the Board of