Company: WELNF
Filing Date: 2025-11-12
Form Type: DEFM14A
Source: 0001104659-25-109577
Chunk: 381

Company: Integrated Wellness Acquisition Corp
Filing Date: 2025-11-12
Form: DEFM14A
Chunk 381
---
 2025 and the fiscal year ended December 31,

<div align='center'>211</div>

TABLE OF CONTENTS

2024, these initiatives remain a key focus of our long-term strategy. Significant investments have been made in infrastructure, operational readiness, and partnerships to support the development and future monetization of these service lines. As we continue to build out these capabilities, we anticipate capturing a larger portion of the total addressable market. We believe our partner ecosystem positions us uniquely to derive additional value from these offerings, further strengthening our competitive advantage in the broader e-commerce landscape.

This sector is projected to continue its robust growth, with significant investments in proprietary technologies designed to optimize operations, improve efficiency, and enhance user experience. These trends directly impact Btab’s business model, as the company leverages its e-commerce platforms to transform its revenue-generating business lines in furniture, home goods, food supplies, and logistics services. Below are the key trends shaping the industry:

1.

Criticality of Online Presence

As global internet usage increases, businesses are prioritizing their online presence to remain competitive. A significant portion of consumers now prefer online shopping for various products, including homeware and office supplies. This shift underscores the importance of integrated e-commerce ecosystems like Btab’s, which empower small businesses to build robust online presences.

2.

Rise in Online Commerce

Global retail e-commerce sales reached approximately $5.8 trillion in 2023 and are projected to surpass $8 trillion by 2027, reflecting sustained growth in online consumer spending (Statista, 2023). This trend is particularly strong in sectors such as furniture, home goods, and groceries, where consumers increasingly favor the convenience of online shopping. Platforms such as Temple & Webster in Australia and Wayfair in the United States demonstrate how e-commerce ecosystems drive growth by offering convenience, scalability, and seamless consumer experiences.

Btab leverages this shift by integrating its revenue-generating businesses — spanning homeware, furniture, and food products — into its e-commerce platform. This approach enables direct consumer engagement, expands market reach, and positions Btab to replicate the success of leading e-commerce platforms.

3.

Digital Transformation in B2B Commerce

B2B e-commerce is undergoing significant digital transformation, with businesses increasingly relying on online platforms to streamline procurement and enhance efficiency. This trend is pertinent to Btab’s operations in office furniture supplies and shipping services, where digital platforms facilitate seamless transactions and supply chain management.

4.

Omni-Channel Selling and Consumer Behavior

Consumers are adopting om