Company: KNRX
Filing Date: 2025-03-05
Form Type: F-1/A
Source: 0001493152-25-009104
Chunk: 109

Company: KNOREX LTD.
Filing Date: 2025-03-05
Form: F-1/A
Chunk 109
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 particularly pronounced given the steady emergence of new ad channels and advertising formats, further adding pressure to an already demanding environment. Equipping and training marketers with the requisite skillsets is a time-intensive process, and hiring from the limited talent pool has become an expensive endeavor, with costs escalating based on experience. The resulting complexities in digital advertising contribute to a high turnover in the workforce, adversely affecting service quality and customer satisfaction, leading to increased costs. According to the Gartner’s “The State of Marketing Budget and Strategy 2022” survey ( https://www.gartner.com/en/marketing/topics/marketing-budget), companies allocated 25.4% of their marketing budget exclusively to marketing technology in 2022. Despite this significant investment, organizations face challenges in achieving their desired business outcomes due to budget reduction and shortage in skilled personnel.

In response to these industry challenges, we believe that the XPO platform, a specialized enterprise software designed to address these issues, is well positioned as an intelligent automation advertising and marketing solution. Our XPO platform is well-suited to capitalize on the evolving landscape of digital advertising with the introduction of new media, ad channels and advertising formats. As we navigate the early stages of growth, our recent financial performance reflects strong momentum. For the six months ended June 30, 2024 and 2023, our revenue reached US$5.5 million and US$3.9 million, with gross profits of US$2.2 million and US$1.2 million, respectively. For the years ended December 31, 2023 and 2022, our revenue reached US$8.7 million and US$6.3 million, with gross profits of US$3.2 million and US$1.8 million, respectively. These figures underscore the promising trajectory of our platform in meeting the evolving needs of the digital advertising ecosystem.

Our Platform

We offer a self-service advertising management and execution (AMX) enterprise-grade cloud platform known as Knorex XPO. Our XPO platform is designed to provide marketers with a centralized and streamlined approach to online advertising across diverse media platforms and ad channels. XPO facilitates the orchestration of omni-channel execution, allowing marketers
to seamlessly plan, create, execute, measure, attribute, and report on their advertising efforts.

Key features of XPO include
cloud-based applications that cover unified planning, advertising creation, execution, measurement, attribution, reporting and various
automation functionalities. This comprehensive suite of cloud-based applications is specifically engineered to centralize critical
advertising