Company: DSNY
Filing Date: 2025-11-24
Form Type: 10-K
Source: 0001062993-25-016994
Chunk: 426

Company: DESTINY MEDIA TECHNOLOGIES INC
Filing Date: 2025-11-24
Form: 10-K
Item: Item 1
Chunk 426
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 competitors isolated to a specific segment that vary by territory and customer types. Competitive alternatives include physical delivery, one-time digital deliveries providers, regional promotional platforms or digital archives. Digital archives are libraries of browsable music content that keep music in an organized database that can be accessed over a period of time.  Play MPE® is a digital archive. 

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Digital archives have numerous advantages over both physical and simply digital delivery services.  In many cases these options are not designed for the industry, do not provide integrations, do not provide reporting, artist information and metadata are unavailable or less accessible and produce a lower rate of transfer. While these options are typically less expensive, they also provide significantly lower value. 

Play MPE®'s advantages over competing archival platforms can be grouped into functionality that is either necessary to efficiently manage global marketing processes, or functionality that is isolated to local promotions campaigns or a more intuitive, improved user experience.

No other competing system provides the breadth of international distribution recipient lists or active recipients. The Company is unaware of any system that provides the unique global distribution functionality that provides significant competitive advantages in a cross market, cross label, global music marketing environment.  Play MPE®'s features that facilitate global marketing campaigns are critical to the Company's global agreement with our largest client and a significant barrier to entry for a competitive offering. This agreement facilitates use by this client in numerous territories globally but does not guarantee it. 

Play MPE® provides a superior user experience with its local distribution platform and on its players. The superior user experience and accurate and engaged recipient lists that Play MPE® provides results in increased activity on both sides of the platform.  With increased activity, a marketing campaign's effectiveness increases. 

When targeting a specific and incremental territory, the Company either has a dominant competitor or the market is fragmented.  In both cases, it is critical that Play MPE® establish a network of activity on both sides of the platform by gathering content and obtaining recipient activity. The Company continues to monitor competitive developments and remains focused on innovation, platform enhancements, and customer experience improvements to strengthen its position across key markets.

MTRTM

MTRTM is designed to track song airplay across a broad network of broadcasting stations, addressing a growing demand for comprehensive and reliable airplay data. The global market for airplay monitoring and analytics is expanding rapidly as labels, artists, and promoters seek deeper insights to guide promotional strategy and measure campaign success. While long-established charting platforms typically focus on major stations