Company: MYSZ
Filing Date: 2025-03-27
Form Type: 10-K
Source: 0001641172-25-000990
Chunk: 1299

Company: My Size, Inc.
Filing Date: 2025-03-27
Form: 10-K
Item: Item 1A
Chunk 1299
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 sanctions and liability under our contracts and laws that protect sensitive or personal data and confidential information,
resulting in increased costs or loss of revenues. It is possible that security controls over sensitive or confidential data and other
practices we and our third-party vendors follow may not prevent the improper access to, disclosure of, or loss of such information. The
potential risk of security breaches and cyberattacks may increase as we introduce new products and offerings. Further, data privacy is
subject to frequently changing rules and regulations, which sometimes conflict among the various jurisdictions in which we provide services.
Any failure or perceived failure to successfully manage the collection, use, disclosure, or security of personal information or other
privacy related matters, or any failure to comply with changing regulatory requirements in this area, could result in legal liability
or impairment to our reputation in the marketplace.

A
material breach in security relating to our information systems and regulation related to such breaches could adversely affect us.

Information
security risks have generally increased in recent years, in part because of the proliferation of new technologies and the use of the
Internet, and the increased sophistication and activity of organized crime, hackers, terrorists, activists, cybercriminals and other
external parties, some of which may be linked to terrorist organizations or hostile foreign governments. For example, a cybercriminal
could use cybersecurity threats to gain access to sensitive information about another company or to alter or disrupt news or information
to be distributed by PR Newswire. Cybersecurity attacks are becoming more sophisticated and include malicious software, ransomware, attempts
to gain unauthorized access to data and other electronic security breaches that could lead to disruptions in critical systems, unauthorized
release of confidential or otherwise protected information and corruption of data, substantially damaging our reputation. Any person
who circumvents our security measures could steal proprietary or confidential customer information or cause interruptions in our operations.
We incur significant costs to protect against security breaches, and may incur significant additional costs to alleviate problems caused
by any breaches. Our failure to prevent security breaches, or well-publicized security breaches affecting the Internet in general, could
significantly harm our reputation and business and financial results.

21

We
incorporate artificial intelligence, or AI, and machine learning, or ML, into our products. This technology is new and developing and
may present both compliance and reputational risks.

We
rely on AI and ML in the operation of some of our products. The AI models that we use are trained using various data sets. If our AI
models are incorrectly designed or