Company: SWAGW
Filing Date: 2025-01-22
Form Type: 10-K/A
Source: 0001213900-25-005516
Chunk: 16

Company: Stran & Company, Inc.
Filing Date: 2025-01-22
Form: 10-K/A
Chunk 16
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. Our customer-centric approach is what has fueled our growth since our                                             
 inception and our early adoption of technology to solve challenges for our clients set us apart in our early growth. We strive to understand 
 the goals and challenges that our customers face, building unique solutions and seeing each campaign through to completion as an extension   
 of their team.                                                                                                                               |

| ● | Diversified Customer Base.                                                                       
 We sell our products to over 2,000 active customers and over 30 Fortune 500 companies, including 
 long-standing programs with recurring revenue coming from well recognized brands and companies.  
 Our largest customer accounted for 13.4% and 9.0% of overall revenue during 2023 and 2022,       
 respectively. Our top 10 customers in 2023 and 2022 contributed 46.4% and 44.7% of revenue,      
 respectively. Our customers span many industries, including pharmaceutical and healthcare,       
 manufacturing, technology, finance, construction and consumer goods.                             |

| ● | Experienced Senior Management Team. Our senior management team, led by our co-founder and Chief                                        
 Executive Officer and President, Andrew Shape, is comprised of seasoned industry professionals and veterans of our company. Our senior 
 management has an average of over 20 years of experience in the promotional products industry.                                         |

| ● | Asset Acquisition Experience. We have made five acquisitions over the past three and a half years                                             
 through asset purchase agreements. In September 2020, we acquired all of the customers of the promotional products business Wildman Imprints, 
 the former promotional products business division of Wildman Business Group, LLC, in                                                          
 an asset purchase. In 2019, that business recorded over $10 million in revenue. In January 2022, we purchased the promotional products        
 business and assets of G.A.P. Promotions, with 2021 revenue of approximately $7.2 million. In August and December, 2022, we also acquired     
 the promotional products businesses and assets of Texas-based Trend Brand Solutions and New York-based Premier NYC, respectively. In June     
 2023, we also acquired the promotional products business and assets of Massachusetts-based T R Miller.                                        
 We continue to explore and pursue additional acquisition opportunities that are appropriate. Please see “—Growth Strategies                   
 – Selectively Pursue Acquisitions” below for a discussion of our asset acquisition experience and strategy.                                   |

Growth Strategies The key elements of our strategy to grow our business include:

| ● | Select