Company: TME
Filing Date: 2025-04-23
Form Type: 20-F
Source: 0000950170-25-056949
Chunk: 137

Company: Tencent Music Entertainment Group
Filing Date: 2025-04-23
Form: 20-F
Item: Item 4
Chunk 137
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 China and overseas and positioned “THE ONE” to identify talented up-and-coming artists capable of creating top-notch original Chinese music and to help them reach a global audience. Moreover, in 2024, we announced a strategic partnership with Weibo and upgraded QQ Music’s Top Trending Songs Chart by incorporating Weibo’s popularity index factor which enhances the chart’s influence and deepens artists’ social recognition.
Enhance In-House Original Content Development Capabilities
We continue to invest in original content production to meet user demands for diverse forms of music entertainment. We have established a comprehensive set of original content production capabilities that utilize both internal and external resources, our advanced technology and deep understanding of music to create compelling, diverse music offerings. For example, the song “This is my life,” by renowned Chinese singer Chen Chu sheng, was developed in-house by us and became the theme song for the popular variety show The Treasured Voice. The song has gained widespread traction. Furthermore, we have also offered various promotional tools to help artists effectively reach their target audiences and climb the popularity charts. With these cutting-edge resources, our artists have produced hits that resonate across diverse listener preferences, significantly enriching our content offerings.
Our commitment to original content development has translated into high-quality self-produced and co-produced content that resonates with music enthusiasts. For example, in 2024, we collaborated with multiple popular film and hit TV dramas, such as The Legend of Shen Li and The Tale of Rose, to produce a series of original songs and scores. These catchy original soundtracks created massive social media buzz that boosted streams and viewership. Their outstanding performance showcases our ability to spot and set content trends while maximizing the value of content. Our original soundtrack for The Legend of Shen Li smashed records with over 150 million streams within 30 days of release, making it a top original soundtrack debut in 2024. Our self-produced songs River Flow by TIA RAY and What I Anticipate Is Not Snow by Zhang Miaoge became top-rated hits on social media.
Cultivating Aspiring Artists
We are not just a platform for established artists but also one for discovering and cultivating rising music talents. We provide opportunities for newer generations of aspiring artists to fulfill their ambitions to sing and perform by supporting them in areas such as content curation, marketing, promotion, monetization and career training. We are proud to have promoted the singing careers of many new music stars who started their careers on our platform. We also work closely together with music labels to identify and cultivate aspiring