Company: BCDRF
Filing Date: 2025-02-28
Form Type: 20-F
Source: 0000891478-25-000054
Chunk: 415

Company: Banco Santander, S.A.
Filing Date: 2025-02-28
Form: 20-F
Chunk 415
---
 market approach. The implementation of regulatory instruments such as caps on prices or bans on incentives to sell products should be carefully assessed, as they can introduce complexity and rigidity into value propositions and may even lead to the creation of an unregulated parallel market.  
 •Significant short- and medium-term investments are needed to finance the growing digitalisation of the economy and the green transition. It is critical to ensure that retail investors have access to capital markets, on the base of transparent and specific information on value-adding products. Additionally, incentives are key to provide advice and value-added services to these investors in open distribution models. 
 •To ensure financial inclusion and prevent excessive leverage, is it important for consumers to access credit according to their needs and solvency and that interest rates on consumer credit are set following market competition.                                                                                                                                                                                               
 •Promoting financial education and empowering consumers with clear and targeted information is crucial to enable consumers to make informed financial decisions. In this sense, the use of data and AI will be key to better fulfil our customers' needs in a changing environment.                                                                                                                                                |

Annual report 2024 391

| Contents |     | Business model and strategy |     | Sustainability statement |     | Corporate governance |     | Economic and financial review |     | Riskmanagement and compliance |

#### 2. GROUP SELECTED DATA
| BALANCE SHEET (EUR million)     |     |           | Dec-24 |     |           | Dec-23 |     |     | % Dec-24 vs. Dec-23 |     |           | Dec-22 |
| Total assets                    |     | 1,837,081 |        |     | 1,797,062 |        |     | 2.2 |                     |     | 1,734,659 |        |
| Loans and advances to customers |     | 1,054,069 |        |     | 1,036,349 |        |     | 1.7 |                     |     | 1,036,004 |        |
| Customer deposits               |     | 1,055,936 |        |     | 1,047,169 |        |     | 0.8 |                     |     | 1,009,722 |        |
| Total fundsA                    |     | 1,348,422 |        |     | 1,306,942 |        |     | 3.2 |                     |     | 1,239,981 |        |
| Total