Company: WLTH
Filing Date: 2025-06-18
Form Type: DRS
Source: 0001628279-25-000372
Chunk: 167

Company: WEALTHFRONT CORP
Filing Date: 2025-06-18
Form: DRS
Chunk 167
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suited for either “delegators” who want fully managed solutions and “do it yourselfers” who want more control over individual financial decisions.

• Cash Management

Through program banks, clients get an industry-leading APY and the security of pass-through FDIC insurance up to $8 million for individual accounts and $16 million for joint accounts, and through banking partners, instant free money movement, and a full array of fee-free, no-strings-attached checking features—all wrapped up into one label-defying package we call a Cash Account.

• Investment Advisory

Our investment advisory products are primarily premised on the belief that it is extremely difficult to outperform the market. Therefore, we advocate a passive approach to long-term investing. We aim to excel at the three things clients can control to get a superior long-term, after-tax return: fees, taxes, and diversification. Clients benefit from our automated tax-loss harvesting strategies that are applied to our diversified portfolios of index-based ETFs, U.S. Direct Indexing, S&P 500 Direct, and Automated Bond Portfolios. Additionally, we offer clients the ability to invest in automated treasury bond ladders and discover and invest in individual stocks.

• Borrowing and Lending

We offer clients a simple, fast, and low cost way to borrow against securities in their eligible accounts using a Portfolio Line of Credit. We also enable clients to earn income by lending securities they own.

• Financial Planning

We provide individualized, software-based financial planning to help clients optimize their finances, giving them insight into their projected future net worth, and guidance on the cost of homeownership, early retirement, prolonged time off from their careers, or saving for college. These personalized insights and advice are provided for free, without ever needing to talk to a financial planner.

The pace at which we launch new products has accelerated over time.

#### Client Experience: Trust and Transparency
Trust and transparency are at the core of our client experience. As of January 31, 2025, our average platform assets per client exceeded $70,000, which relative to other FinTech platforms demonstrates our

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clients’ trust. Trust and transparency also benefits our business model, as a delightful client experience drives word-of-mouth referrals.

The key features that drive trust and transparency are:

Superior Value and Lower Cost

We are uniquely able to offer these lower cost solutions at superior value because of the automation we’ve built into our platform and our willingness to