Company: BCS
Filing Date: 2025-02-13
Form Type: 20-F
Source: 0000312069-25-000114
Chunk: 41

Company: BARCLAYS PLC
Filing Date: 2025-02-13
Form: 20-F
Chunk 41
---
2 About this KPI and why we use it Digital engagement assesses our digital value proposition and user experience. We measure usage over a 90-day period as a percentage of balance-active customers, reflecting the general health of the digital experience and allowing us to uncover any issues we may need to address.1 How we performed Overall digital active rate improved by 240bps year on year, driven by reduced friction to register and advertisable new features. This was driven by investments in our mobile app and digital self-serve capabilities.2 Investment Bank revenue ranks and market shares (%, #) 2024 6.3 3.3 #6 #6 2023 6.5 3.0 #6 #6 2022 7.3 3.1 2.7 6.9 #6 #6 n Global Markets revenue ranking and share3 n Dealogic Investment Banking global fee ranking and share demonstrating our performance vs peers. About this KPI and why we use it Revenue ranks and market shares are a good indicator to monitor success and identify opportunities. By using Dealogic Investment Banking global fee ranking and share, and a comparison to global peers' share of reported revenues for Global Markets, we can assess our relative performance versus a defined peer group3 clearly and transparently. How we performed In 2024, we maintained our rank of sixth across the Investment Bank in both Global Markets and Investment Banking. Notes: 1 The KPI is measured at exit at end of December 2024. 2 Historically, we have shown digital engagement excluding the Gap portfolio, purchased in 2021. Excluding Gap, activity rate increased from 76.0% to 77.7%. 3 FY24 Market share for Barclays is based on external reported revenues. Peer banks include Barc, BoA, BNP, CITI, DB, GS, JPM, MS and UBS. Strategy Shareholder information Climate and sustainability report Governance Risk review Financial review Financial statements Barclays PLC 2024 Annual Report on Form 20-F 15 Our stakeholders See page 112 for details on Executive Director remuneration linked to these KPIs

Colleagues At the heart of achieving our plan to make Barclays Simpler, Better and More balanced are our c.93,000 colleagues. We are united by a shared Purpose, Values and Mindset, delivering to a consistently excellent standard in all we do &#8211; and we are making Barclays a great place to work, where every colleague