Company: GOOGL
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0001308179-25-000511
Chunk: 85

Company: Alphabet Inc.
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 85
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 across the company and informs our long-term strategies and day-to-day decision-making. Our policies are carefully designed to protect user privacy and safety Delivering a safe user experience is our top priority in making decisions about the ads people see and the content that monetizes on our ads platforms. We implement strong privacy safeguards and data minimization techniques, provide transparency about data practices, and offer controls that empower users to make informed choices and manage their information. We collaborate across the broader digital advertising ecosystem to address privacy, informed in part by our AI Principles and our work with leading privacy and competition authorities. Our Publisher Policies restrict publishers from monetizing content that incites hatred or promotes discrimination, harassment, or intimidation. We publish an Ads Safety Report annually on our efforts to prevent improper use of our ads platforms. We pursue AI responsibly throughout the AI development and deployment lifecycle, implementing appropriate human oversight, due diligence, and feedback mechanisms to align with user goals, social responsibility, and widely accepted principles of international law and human rights. We have guardrails in place to help prevent our systems from engaging with inappropriate or sensitive prompts or suggesting policy-violating creative content. To help reduce the likelihood of errors, we also give advertisers the flexibility to add additional guardrails by grounding generated responses on their own materials, such as ads or landing pages. Advertisers have the opportunity to review all of their AI-generated assets before running them in a campaign. And of course, all ads are subject to our existing Ads policies. We also comply with various national laws governing the content of ads. For example, in the U.S. and Canada, our personalized advertising policies prohibit employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or zip code. We also provide housing advertisers with information about fair housing requirements to help ensure they are acting in ways that support access to housing opportunities. Further, we have long-standing policies prohibiting personalization based on sensitive categories. We intend to continue to iterate and apply our policies and principles as we develop and integrate new privacy-enhancing technologies into our services Our Board believes that our Human Rights Program, Privacy Program, Publisher Policies, AI Principles, legal compliance efforts, and continued efforts in these areas address the concerns raised by the proponent. Consequently, we believe adopting this proposal would not be in the best interests of the company and our stockholders. Alphabet2025 Proxy Statement 89

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