Company: MFON
Filing Date: 2025-09-09
Form Type: PRER14A
Source: 0001140361-25-034415
Chunk: 54

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-09-09
Form: PRER14A
Chunk 54
---
 own 1 share of common stock after the Reverse Stock Split in their separate                                                                                                                                                                                                                                                                                                                                                                                                                                        |

30

TABLE OF CONTENTS

| Hypothetical Scenario |     | Result                                                                                         |
|                       |     | accounts, but will receive $290, without interest, for the shares held in their joint account. |

Treatment of Equity-Based Incentive Compensation Awards We have two different types of equity incentive compensation awards outstanding: options to purchase shares of our common stock and restricted stock units. Those awards were granted to various participants under our 2013 Stock Incentive Plan (as amended, the “ 2013 Plan”), 2016 Stock Incentive Plan (as amended, the “ 2016 Plan”), and 2022 Equity Incentive Plan (as amended the “ 2022 Plan” and together with the 2013 Plan and the 2016 Plan, the “ Equity Plans”), including directors, employees or consultants of the Company or one of our affiliated companies. If the Reverse Stock Split is effected, the terms of equity awards granted under the Equity Plans will automatically be proportionally adjusted pursuant to the terms of the respective Equity Plan to maintain their economic value:

| • | Stock Options — The per share exercise price of outstanding stock options will be increased and the number of shares of common stock issuable upon exercise of such options will be decreased proportionately with the Reverse Stock Split ratio; |

| • | Restricted Stock Units — The number of shares issuable under outstanding restricted stock units and all other outstanding equity-based awards other than stock options will be reduced proportionately by the Reverse Stock Split ratio; and |

| • | Shares Available for Issuance under the 2022 Plan — The number of shares of common stock authorized for future issuance under the 2022 Plan will be proportionately reduced by the Reverse Stock Split ratio and similar adjustments will be made to other relevant provisions of the 2022 Plan. |

The adjustments above, as required by the Equity Plans and in accordance with the Reverse Stock Split ratio, would result in approximately the same value of shares of common stock being delivered, upon the exercise, vesting or conversion such securities, or available for future issuance under the 2022 Plan, immediately following the Reverse Stock Split as was the case immediately preceding the Reverse Stock Split, except for adjustments that may result from the treatment of fractional shares. Pursuant to the terms of the Equity Plans, any fractional shares of common stock that would otherwise be issuable upon exercise or vesting of outstanding awards as a