Company: CDLX
Filing Date: 2025-08-06
Form Type: 10-Q
Source: 0001666071-25-000126
Chunk: 133

Company: Cardlytics, Inc.
Filing Date: 2025-08-06
Form: 10-Q
Item: Item 1
Chunk 133
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 — — — Minus: Other third-party costs(1)382 393 728 524 Adjusted Contribution$4,826 $5,241 $9,943 $10,485 (1)Other third-party costs above primarily represents media and data costs that we incur to support the Cardlytics and Bridg platform.Adjusted ContributionAdjusted Contribution measures the degree by which Revenue generated from our marketers exceeds the cost to obtain the purchase data and the digital advertising space from our partners. Adjusted Contribution demonstrates how incremental Revenue on our platforms generates incremental amounts to support our sales and marketing, research and development, general and administrative and other investments. Adjusted Contribution is calculated by taking our total Revenue less our Partner Share and other third-party costs. Adjusted Contribution does not take into account all costs associated with generating Revenue from advertising campaigns, including sales and marketing expenses, research and development expenses, general and administrative expenses and other expenses, which we do not take into consideration when making decisions on how to manage our advertising campaigns. Management views Adjusted Contribution as the most relevant metric to measure the financial performance as it reflects the dollars we keep after all of our partners are paid. 

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The following table presents a reconciliation of loss before income taxes presented in accordance with GAAP to Adjusted Contribution (in thousands): Three Months EndedJune 30,Six Months EndedJune 30, 2025202420252024Adjusted Contribution$36,146 $36,378 $68,594 $73,443 Minus:Delivery costs6,883 7,661 14,171 13,834 Sales and marketing expense11,335 14,025 24,089 28,143 Research and development expense11,295 13,470 23,001 26,518 General and administrative expense12,905 16,151 26,683 30,636 Acquisition, integration and divestiture costs— 162 — 162 Change in contingent consideration42 (5,808)102 9 Loss (gain) on disposal or divestiture200 — (5,150)— Depreciation and amortization expense6,275 6,529 12,566 12,779 Total other expense(3,506)(11,555)(4,303)(10,106)Loss before income taxes$(9,283)$(4,257)$(22,565)$(28,532