Company: PRMB
Filing Date: 2025-08-07
Form Type: 424B3
Source: 0002042694-25-000017
Chunk: 21

Company: Primo Brands Corp
Filing Date: 2025-08-07
Form: 424B3
Chunk 21
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's management.

<div align='center'>19</div>

The estimated fair value of customer relationships represents future after-tax discounted cash flows that will be derived from sales to existing customers of the acquired business as of the date of acquisition. Assumptions include projected revenue growth rates, operating expense rates, cost synergies, customer attrition rates, tax rates, contributory asset charges, and risk-adjusted discount rates.

The estimated fair value of trademarks and trade names represents the future projected cost savings associated with the premium and brand image obtained as a result of owning the trademark or trade name as opposed to obtaining the benefit of the trademark or trade name through a royalty or rental fee. Assumptions include revenue growth rate, royalty rate, and discount rate.

The estimated fair value of water rights represents the economic benefit resulting from the legal right to extract water from spring sources. The primary assumption is the discount rate.

The following table presents the components of identifiable intangible assets associated with the Transaction and their estimated weighted-average useful lives:

| ($ in millions)                           |     | Estimated Fair Market Value |     |         |     | Weighted-Average Useful Life (Years) |
|:------------------------------------------|:----|:----------------------------|:----|--------:|:----|:-------------------------------------|
| Trademarks and trade names                |     | $                           |     |   594.8 |     | Indefinite                           |
| Definite-lived trademarks and trade names |     |                             |     |    15.1 |     | 1 year                               |
| Customer relationships                    |     |                             |     | 1,048.8 |     | 15 years                             |
| Water rights                              |     |                             |     |   157.4 |     | 25 years                             |
| Software                                  |     |                             |     |    15.1 |     | 1 year                               |
| Other                                     |     |                             |     |     4.3 |     | 2 years                              |
| Total identifiable intangible assets      |     | $                           |     | 1,835.5 |     |                                      |

Goodwill

The principal factor that resulted in recognition of goodwill was the basis of the purchase price in the Transaction, in part, on cash flow projections assuming the reduction of administration costs and the integration of acquired customers and products into the Company's operations, which is of greater value than on a standalone basis.

### NOTE 4—ASSETS HELD FOR SALE AND DISCONTINUED