Company: JXG
Filing Date: 2025-05-15
Form Type: 20-F
Source: 0001213900-25-043744
Chunk: 10

Company: JX Luxventure Group Inc.
Filing Date: 2025-05-15
Form: 20-F
Item: Item 3
Chunk 10
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 will be able to effectively or timely address operating difficulties and challenges to keep up with our growth. If we are unable to
successfully address these difficulties, risks and uncertainties, our business, financial conditions and results of operations could be
materially and adversely affected.

Our business depends
on the continued success of our growing brand portfolio and if we fail to maintain and expand our brand portfolio or maintain and enhance
our brand recognition, our business, results of operations and prospects may be harmed.

We mainly depend on our
brand portfolio to scale our business, attract and retain our business customers. Our Luxventure portfolio, which covers cross border
merchandise and tourism products, seamlessly connected various brands from our suppliers. Although we have devoted significant resources
to and incurred large amount of expenses on sourcing, maintaining, promoting and expanding our brands, we cannot assure you that these
efforts will be successful. In addition, maintaining and enhancing the recognition of our brands are also key to our success, which could
be affected by various factors, including the effectiveness of our brand marketing strategy, publicity about our business, quality of
products offered under the brands as well as preference of consumers, certain of which are beyond our control. Any failure to maintain
and expand our brand portfolio or maintain and enhance our brand recognition could have a material and adverse effect on our business,
results of operations and prospects.

Negative publicity
about our brands, our business model or our products may materially and adversely affect our reputation, our business and the trading
price of our shares, regardless of its accuracy. We may also be adversely affected by negative publicity concerning us and our business,
shareholders, affiliates, directors, officers, employees, agents, other business partners and the industry in which we operate, regardless
of its accuracy.

Regardless of its accuracy,
negative publicity about our business model or our products may arise and appear on the internet and other media from time to time, and
negative publicity of more serious natures may arise in the future.

In addition, our business
model may be alleged to be involved in misconducts, improper activities, rumors, scandals or illegal activities from time to time related
to a variety of matters, such as misleading advertising practice. These allegations, even if factually incorrect or based on isolated
events, would result in negative publicity of our business, and may further have an adverse effect on our brand and reputation.

Our brands and brands
of our suppliers may also be subject to negative publicity for various reasons, such as complaints about the quality of the