Company: SFB
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0001193125-25-094691
Chunk: 25

Company: STIFEL FINANCIAL CORP
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 25
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 long-term incentive and a component of At-Risk annual compensation. Generally, performance-based deferred compensation has been in the form of PRSUs. |

Collectively, the above three compensation elements comprise Annual Incentive Compensation, which is the most important part of compensation determined by the Committee each year. In making that annual determination, the Committee has developed a facts-based, performance-focused framework by which it assesses named executive officer performance and sets compensation against clearly stated and measured Company and business goals. For 2024, these objectives include the quantitative and qualitative criteria identified in the table on page 24 in the section “Incentive Assessment Framework Results”, which reflect financial performance, operating performance and strategic achievements. These criteria were informed by the Committee’s review of overall progress for the Company periodically during the past year. The Committee made its final determinations at year-endwhen information for each factor was available. Individual performance for each named executive officer was also reviewed in this context of overall performance. Primary performance goals – achievement of revenue, pre-taxincome, and EPS goals – are generally more heavily weighted in the Committee’s decisions. Taking into consideration all factors, the Committee then evaluated each major category – primary, other considerations, strategic – and assigned an overall evaluation to Company performance in making final awards. The Committee understands the importance to shareholders of total stock returns and, therefore, takes into consideration the stock ownership of the CEO

| Proxy Statement for the 2025 Annual Meeting of Shareholders |     | 41 |

and the other named executive officers when determining the compensation system because the Committee views share ownership as an important factor that already aligns the senior management with shareholders. The Committee has also made total shareholder returns a significant part of the formula that determines PRSUs earned. Benefits The Committee provides executives with only limited perquisites and other personal benefits. The Committee periodically reviews the dollar amount of perquisites provided and may make adjustments as it deems necessary. Other benefits, including retirement plans and health and welfare plans, are made available to the CEO and other named executive officers on the same basis as they are made available to other employees. PAY STRUCTURE AND RISK MITIGATION

| Named Executive Officer Compensation is linked to risk management and other controls.                                            |     |                                                                                                 |     |                                                                                                        |     |                                                                                                      |
| Our emphasis on deferred compensation links named executive officer pay directly to share price and shareholder value over time. |     | Our PRSUs link named executive officer compensation to specific, objective performance metrics. |     | We evaluate