Company: ZCARW
Filing Date: 2025-06-30
Form Type: 10-K
Source: 0001213900-25-059675
Chunk: 28

Company: Zoomcar Holdings, Inc.
Filing Date: 2025-06-30
Form: 10-K
Item: Item 1
Chunk 28
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 cases that our platform is able to facilitate,
    it is essential that we continue to focus on bolstering our brand’s awareness to the wider consumer community. As part of our
    strategy, we intend to explore an increasing number of strategic partnerships to improve our broader distribution with various potential
    customer segments. To enhance our prospective Guest acquisition efforts, we consider it important to associate with partners who
    have consistent access to key consumer segments. This will allow us to widen our reach and communicate more consistently with different
    audiences of prospective Guests. This will also help the platform to better serve the increasingly mixed-use cases that are likely
    to emerge as we continue to grow. Select prospective partners include, but are not limited to airlines, travel platforms, and accommodation
    providers.

Marketing and Sales 

While our current principal
sales and marketing activities are largely focused on encouraging incremental bookings and platform transactions among our existing Hosts
and Guests, we also selectively invest in certain brand awareness and advocacy efforts, such as partnerships with adjacent brands and
businesses, to help improve brand and platform awareness among new customers. For example, through our partnerships with dealerships
and service centers, Hosts are offered preferential financing and service packages, among other benefits. We also view our efforts to
encourage existing Hosts to share feedback with other platform users as part of our marketing efforts, together the with Host referral
incentives. Additionally, we encourage supplemental and repeat vehicle listing by Hosts through the tools we offer to maximize pricing
and revenue generation and by continually offering Hosts supplemental tips and instructions on creating successful vehicle listings so
that they are likely to enjoy more frequent bookings and, consequently, earn more from the vehicles they list on our platform. We have
a dedicated sales team that provides support to Hosts during the onboarding and vehicle registration process with a goal of ensuring
a positive, seamless process for Hosts, thereby encouraging Hosts to maintain existing listings for longer periods and also to list new
vehicles on our platform over time. In general, we view our efforts, including the creation of Guest ratings system and tags and badges
(e.g., “Five Star” reviews) and other functionality to encourage highest-quality offerings and behavior by our Hosts as ultimately
creating a self-perpetuating flywheel effect, as Hosts and Guests benefit mutually from increased platform transactions and high degrees
of satisfaction by all participants in bookings through our platform. With respect to Guest-oriented sales and marketing efforts, we
utilize certain