Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 135

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 135
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 impact Triller’s
operating results. As Triller improves its TV streaming platform, Triller may also be subject to new laws and regulations specific to
such technologies.

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If Triller fails to retain existing users or add new users, or if Triller’s users decrease their level of engagement with Triller’s products, Triller’s revenue, financial results, and business may be significantly harmed.

The size of
Triller’s user base and Triller’s users’ level of engagement across Triller’s products are critical to
Triller’s success. Triller’s financial performance has been and will continue to be significantly determined by
Triller’s success in adding, retaining, and engaging active users of Triller’s products that deliver ad impressions.
Triller has experienced, and expect to continue to experience, fluctuations and declines in the size of Triller’s active user
base in one or more markets from time to time, particularly in markets where Triller has achieved higher penetration rates. User
growth and engagement are also impacted by a number of other factors, including competitive products and services, such as TikTok,
that have reduced some users’ engagement with Triller’s products and services, as well as global and regional business,
macroeconomic, and geopolitical conditions. For example, the COVID-19 pandemic led to increases and decreases in the size
and engagement of Triller’s active user base from period to period at different points during the pandemic, and the resulting
effects from the COVID-19 pandemic may continue to have a varied impact on the size and engagement of Triller’s active user
base in the future. Any future declines in the size of Triller’s active user base may adversely impact Triller’s ability
to deliver ad impressions and, in turn, Triller’s financial performance.

If people do not perceive
Triller’s products to be useful, reliable, and trustworthy, Triller may not be able to attract or retain users or otherwise maintain
or increase the frequency and duration of their engagement. A number of other social networking companies that achieved early popularity
have since seen their active user bases or levels of engagement decline, in some cases precipitously. There is no guarantee that Triller
will not experience a similar erosion of Triller’s active user base or engagement levels. Triller’s user engagement patterns
have changed over time, and user engagement can be difficult to measure, particularly as Triller introduces new and different products
and services. Any number of factors can