Company: BBD
Filing Date: 2025-05-30
Form Type: 6-K
Source: 0001292814-25-002283
Chunk: 27

Company: BANK BRADESCO
Filing Date: 2025-05-30
Form: 6-K
Chunk 27
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 of 27.5 million monthly transactions or
1.2 million transactions per business day.

Digital Channels

We offer
various products and services through our mobile App, internet banking, ATM, and contact center digital channels. They can be accessed
from anywhere and at any time, with the aim of taking convenience, practicality and security for clients. In 2024, digital channels represented
99% of the transactions performed at Bradesco, highlighting the mobile and internet banking, which represented 95% of this total.

Below
is a brief description of each digital channel:

Mobile App– at the end of December 2024, we have 27.8 million active Individual clients (accounts who carried out transactions in
the last three months). Comparing against December 2023, this number total an increase of 1.9 million clients in the channel. We believe
in the consolidation and continuous growth of mobile channel in the coming years.

The
new updates bring a fresh and functional look. Clients can now customize the distribution of services on the home page according to their
preferences. In addition, shortcuts have been added that facilitate quick and strategic access to various features, offering a broad and
diverse set of solutions. Available for iOS and Android systems,
this channel is used by clients to make payments, Pix, transfers, purchase loans, consortia, carry out foreign exchange operations, access
non-financial benefits, among other services. They also take advantage of integration with the Ágora App, our investment platform.
With it, clients receive tips, market news and expert reviews through the “single sign on”.

| 28 – Reference Form – 2024 |

| 1. Issuer’s activities |

Corporate
clients use the Bradesco Net Empresa App for their banking operations, such as payments, transfers, Pix, DOC/TED, check deposits, factoring
of receivables, purchase of loans, among other transactions. The convenience of the App on the cell phone encompasses the full online
contracting of the instant QR Code for cash terminals (TEF), POS and e-commerce, besides Cielo solutions, such as the payment machine
and payment link.

BIA
– The proximity to the client is increasingly relevant, as well as the customization of the service. Thinking about continuing the
customer experience, we invest in research and technologies that also include pioneering solutions. This is the case of BIA, Bradesco’s
artificial intelligence launched in 2016