Company: SWAGW
Filing Date: 2025-04-14
Form Type: 10-K
Source: 0001213900-25-031596
Chunk: 16

Company: Stran & Company, Inc.
Filing Date: 2025-04-14
Form: 10-K
Item: Item 1
Chunk 16
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 We have built a robust creative and merchandising team that works collaboratively
with our account teams to bring fresh ideas and identify future trends for each of our program clients. We proactively develop merchandising
plans, source products, offer individual personalization, understand trends, and make continuous improvements to the product offering
based on user demand and marketing goals. We also offer multiple procurement methods within the same platform. These include inventoried
products, made-to-order products, and personalized products. Our approach is to utilize all three procurement methods within a single
program to take advantage of the benefits each method offers. In addition to these three procurement models, Stran has developed strong
factory direct relationships with factories around the globe. We utilize these relationships to help drive down costs for our clients.
In order to ensure that we can bring products to market quickly and reduce the possibility of backorders, Stran uses a blended approach
to sourcing. We work with our domestic supply base to bookend our overseas inventory purchases. Stran purchases and owns inventory for
many clients. This benefits our customers by allowing for budget flexibility and a pay-as-you-go model, resulting in reduced upfront costs
and streamlined accounting and reporting.

●Robust Technology. We have developed our own custom technology platform based on
Magento Open Source, an open-source software e-commerce platform. Using Magento we have been able to build a custom solution that meets
the very distinctive needs of each of our clients. Stran is constantly making improvements and enhancements to our technology offerings.
Client stores feature the ability to purchase a combination of inventoried products in addition to on-demand, and personalized products.
The front-end responsive design ensures an impressive mobile experience. Our platform is user-friendly and easy to use while robust enough
to offer many of the requirements needed in a traditional B2B solution. The requirements can include allocation to cost centers, departments,
or general ledger codes; approval hierarchies; varied product selection or pricing by user group; and robust reporting. Our custom-built
platform is also tied directly into our fulfilment center system for streamlined flow of data and we are capable to tying our platform
into third party software such as Salesforce as well as accounting and procurement software.

●Global Distribution. We offer a global solution for warehousing and fulfillment through
a network of industry-leading fulfillment providers including a close working relationship with Harte Hanks, an industry leader in warehousing,
fulfillment, print-on-demand, direct mail, and kitting. The relationship between Stran and