Company: ZHIHF
Filing Date: 2025-04-15
Form Type: 20-F
Source: 0001410578-25-000729
Chunk: 94

Company: Zhihu Inc.
Filing Date: 2025-04-15
Form: 20-F
Item: Item 3
Chunk 94
---
 community. In essence, the Zhihu community is a dynamic network of real experts who continuously share knowledge, experiences, and insights.. Zhihu’s content is presented in diversified forms and features such as Q& As, articles, videos, live streaming, and groups. Our community had 874.6 million cumulative pieces of content as of December 31, 2024. Our comprehensive content covers more than 1,000 verticals. Popular categories include career development, science and engineering, art, consumer digital, movies and short stories, business and finance, mother and baby care, lifestyle and fashion, sports, and games, among others. Various distribution channels are available for users to effectively and efficiently explore the Zhihu content, such as feeds, searches, trending topics, and follows. As a comprehensive online content community, we seek to maintain a diverse portfolio of content offerings. To that end, we have deepened penetration in our cornerstone verticals through various means, such as inspiring content creators to engage with in-depth content generated by professional users.

Zhihu’s content originated from a Q& A format, as we believe that Q& A is an intuitive and efficient way to inspire and facilitate discovery, learning, discussion, and engagement. A question may begin trending immediately, attracting a string of answers of different lengths, styles, and perspectives. A question may also remain relevant and accumulate answers over a long period of time, reflecting the timeless value of such content. As we accumulate experience in comprehending content through understanding users and content creators through our TopicRank algorithms, we are able to effectively facilitate creation of high-quality content and its distribution to users for consumption. In addition to Q& As, Zhihu’s content can be contributed in the form of articles to facilitate more focused discussions in particular fields and to build systematic knowledge graphs. Users can also form and join groups to explore their commonality.

Table of Contents

Aside from the Zhihu content available to all users, we offer a paid Yan Selection membership program where we curate premium content for our subscribing members. Our premium content primarily consists of works contributed by professional or experienced content creators and high-quality works licensed by third parties. As of December 31, 2024, the Yan Selection membership program offers access to millions of premium content items, such as fictional stories and novels, other books and magazines, live and recorded lectures, and audio books, serving a wide range of users who consume content for pleasure or for acquiring knowledge and skills, as well as those searching for credible