Company: PRMB
Filing Date: 2025-02-07
Form Type: S-1/A
Source: 0001193125-25-022806
Chunk: 200

Company: Primo Brands Corp
Filing Date: 2025-02-07
Form: S-1/A
Chunk 200
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 any additional services to the Board or management of Primo Brand following the Transaction. Following the Transaction, the Compensation Committee met with our Chief Executive Officer and Chief Human Resources Officer and FW Cook to obtain recommendations with respect to our go-forwardcompensation programs and packages for our executive officers (other than the Chief Executive Officer), including for fiscal 2025. The Compensation Committee reviewed compensation data and pay practices from Primo Brands’ peer group and general industry surveys to determine the “market median” of the compensation of executives performing similar functions in the competitive market and in Primo Brands’ peer group. However, the Board and the Compensation Committee retain discretion in setting the compensation for our Chief Executive Officer and the other executive officers, respectively. As a result, compensation for these executives may differ from the peer group and may vary according to factors such as experience, position, tenure, individual and organizational factors, retention needs, and extraordinary events, like the consummation of the Transaction, among others. Upon the recommendation of the Compensation Committee, the Board set the compensation for our Chief Executive Officer. The Compensation Committee intends to annually evaluate and select which companies will comprise its compensation peer group. With guidance from its compensation consultant and input and discussion with management, the Compensation Committee intends to discuss annually whether the mix of companies in the peer group produces a valid competitive analysis relative to our talent requirements. The Compensation Committee, with input from FW Cook, determined that a peer group, consisting of selected US public companies either (a) in the beverage and food consumer packaged goods with revenue between 0.33x and 3.00x Primo Brands’ pro forma revenue or (b) in other route-based service industries with revenue between 0.50x and 2.00x Primo Brands’ pro forma revenue, was appropriate for setting target compensation following the Transaction, including equity awards granted in December 2024. This peer group is set forth below:

| Companies used for Compensation Comparison |     |                               |
| The Campbell’s Company                     |     | Monster Beverage Corporation  |
| Clean Harbors, Inc.                        |     | Post Holdings, Inc.           |
| Coca-Cola Consolidated, Inc.               |     | The Boston Beer Company, Inc. |
| Flower Foods, Inc.                         |     | The Hershey Company           |
| General Mills, Inc.                        |     | The J.M. Smucker Company      |
| Keurig Dr Pepper Inc.                      |     | Waste Connections, Inc.       |
| Lamb Weston Holdings,