Company: FLDDW
Filing Date: 2025-01-22
Form Type: S-4/A
Source: 0001213900-25-005202
Chunk: 348

Company: Fold Holdings, Inc.
Filing Date: 2025-01-22
Form: S-4/A
Chunk 348
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 to launch joint accounts — the ability for users to add authorized users to their existing accounts (i.e. add a family member to your Fold Card). Within our custody and trading program we expect to continue to add users from new states where we have not previously supported access, open our exchange product to non -Foldcardholders, and add support for larger orders via an OTC desk service. We anticipate that each of these releases will further enhance our existing market position and to drive increased volumes across the platform. Historically, the holiday shopping season drives significantly higher transaction volume on Fold’s platform and we are well positioned to capture that increased demand. Growth Strategy We intend to grow our Fold customer base and transaction volume through increased investment into organic and paid marketing channels that have proven successful to date. Fold will continue to leverage our active social media channels, education, and customer referral system to drive maximum growth via organic channels, and we expect to invest significant marketing dollars into high -impactpaid user acquisition channels. While we believe our existing channels will continue to play a critical role in sustaining our growth trajectory, to further accelerate expansion we plan to increase investments in paid marketing and affiliate opportunities beginning in Q4 2024. Bitcoin treasury strategy As part of our bitcoin treasury investment strategy, Fold will continue to pursue additional bitcoin accumulation opportunities over the near term. We believe existing macro conditions to be favorable towards adding additional bitcoin to our balance sheet at current market prices. Key operating metrics We collect and analyze operating and financial data to evaluate the health of our business, allocate our resources, and assess our performance. In addition to certain GAAP metrics, we also monitor various non -GAAPmeasures to evaluate our business. We believe the following metrics and measures are useful to facilitate period -to-periodcomparisons of our business and to facilitate comparisons of our performance to that of other financial service providers. Where applicable we have provided definitions of metrics we consider key to our operations below. Accounts •Active Accounts represent current Fold accounts that have not been deactivated by Fold or the user; and •Verified Accounts represent users who have gone through Know Your Customer (“KYC”) verification to participate in our banking and exchange products. During the nine months ended September 30, 2024, we added: •More than 14,000 new Active Accounts, bringing total Active Accounts to more than 580,000; and •More than 5,000 Verified Accounts, bringing total Verified Accounts to more than 67,000. As an early entrant to bitcoin financial services, our customer growth