Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 76

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 76
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 of its business, including from companies that allow users to share and discover content
and/or that enable Creators and Brands to use content platforms to reach customers, such as Apple, Alphabet (including Google and YouTube),
Amazon, Snapchat, Facebook (including Instagram), ByteDance (including TikTok), ESPN+, BT Sport, Kayo Sports, Klaviyo and Showtime, among
others.

Triller competes to attract,
engage and retain users against current and potential competitors, both globally and in particular geographic regions where it operates.
These competitive risks are heightened because some of Triller’s competitors have more extensive hardware, software, and service
offerings, longer histories, larger user bases, increased brand recognition, more experience in the markets in which Triller competes
and greater overall resources than Triller. These advantages enable them to devote more financial resources to technology, infrastructure,
fulfillment and marketing, which in turn enables them to offer competitive services at little or no profit or even at a loss. For example,
prominent, well-funded competitors like Apple, Google, and Amazon have a competitive advantage because they can leverage the substantially
broader product offerings in their ecosystem to gain subscribers through bundled offers and to monetize users. Additionally, Triller’s
current and future competitors have engaged and will continue to engage in mergers or acquisitions with each other to combine and leverage
their broad audiences, content and capabilities.

Relatedly, Triller competes
for users based on its presence and visibility as compared with other businesses and platforms that deliver audio and video content through
the internet and connected devices. Triller faces significant competition for users
from companies promoting their own digital content online or through application stores, including large, well-funded, and seasoned participants
in the digital media market.

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Triller also faces increasing
competition because of new or emerging technologies and changes in market conditions. Triller’s current and future competitors have
introduced, and may continue to introduce, new ways of consuming or engaging with content, such as ByteDance, that cause Triller’s
users, especially the younger demographic, to switch to another product, which would negatively affect Triller’s user retention,
growth, and engagement. As the market for on-demand video on the internet and mobile and connected devices increases, new competitors,
business models and solutions are likely to emerge. Triller believes that companies with a combination of technical expertise, brand recognition,
financial resources and digital media experience pose a significant threat of