Company: ASAN
Filing Date: 2025-03-18
Form Type: 10-K
Source: 0001477720-25-000045
Chunk: 13

Company: Asana, Inc.
Filing Date: 2025-03-18
Form: 10-K
Item: Item 1
Chunk 13
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 to achieving goals.

•Action work and workflows at scale by taking on tasks, triaging requests, and assigning work.

•Adapt to how teams work by identifying where workflows are broken or could be improved based on organizational best practices and sharing relevant resources to inform work.

Customer Value

The core tenet of our platform is to create clarity and accountability up, down, and across the organization, to maximize every employee’s impact, and help organizations scale these efficiently with security and control. 

•Drive greater clarity and accountability 

Asana drives clarity and accountability by connecting work to company goals. It’s a single source of truth for how work gets done inside organizations, which means everyone stays focused on priorities. They can see progress in real time and make rapid, strategic decisions to ensure goals are achieved quickly and effectively.

•Maximize impact with AI 

Asana AI increases the velocity of productive work by coming alongside knowledge workers to automate manual tasks, provide insights on where to prioritize and adapt workflows to best support the organization's evolving needs. From intake and planning stages through to execution and reporting, AI is embedded in the most critical workflows where teams already work.

•Scale with confidence 

The Asana Work Graph enables true enterprise scalability, supporting deployments of over 200,000 users while maintaining robust security, governance, and control. Organizations and their leaders—from end users to 

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IT professionals and chief information officers—choose Asana for its category-leading net promoter score and cross-functional capabilities.

Customer Value Delivery

Our platform delivers differentiated value across each of our primary use cases through our core and AI functionality:

Project and Process Management: Our platform forms the foundation for teams to create time-bound project plans or customized, repeatable processes while maintaining organizational consistency through templates and rules. Teams benefit from Gantt-chart functionality with automated dependency management, while forms streamline work intake with intelligent routing. Asana AI enhances these capabilities by drafting detailed project plans, suggesting task metadata to support ongoing tracking, and proactively identifying potential risks or bottlenecks. Asana AI can also help teams streamline their workflows by analyzing patterns and suggesting process improvements based on organizational best practices.

Goals and Business Reporting: Asana provides unprecedented visibility into organizational progress through our native goals feature, which automatically tracks progress as underlying work is completed. Teams can create custom reports to track key metrics across any set of portfolios, projects or processes. Asana AI enriches this reporting by providing predictive insights about goal attainment, surfacing potential risks, and suggesting corrective actions. Asana AI can also generate executive summaries and status