Company: ATMCW
Filing Date: 2025-11-17
Form Type: DEFM14A
Source: 0001493152-25-023842
Chunk: 302

Company: ALPHATIME ACQUISITION CORP
Filing Date: 2025-11-17
Form: DEFM14A
Chunk 302
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 customer advocacy are instrumental to attracting and retaining customers. We intend to continue to form new distribution partnerships to broaden our customer reach and use technology and innovation to more efficiently target customers with insurance needs. We strive to increase our wallet share among these customers by building lifetime partnerships and ongoing engagement, including gathering insightful user data-points via data analytics which, in turn, will improve our cross-selling and up-selling capabilities. We believe that by maintaining our seamless customer journeys and building a sustained relationship as our customers migrate across life stages, we will be able to attract and retain more customers, increase policy premiums and incentivize repeat purchases in the future.

CUSTOMERS

Transforming the Customer Journey

We are a customer-led insurance broker company. Driven by customer needs, we believe that we have created trusted and long-lasting relationships with our customers, creating future advocates of the brand, providing them with peace of mind and protection for the future, and enabling them to celebrate living today. Since our inception in 2010, we have focused on changing the way people feel about insurance and addressing the key pain points for customers who seek insurance protection.

We source life insurance and investment-linked assurance schemes to both individual customers, and partnered insurance providers, or group scheme customers. Customers of the life insurance products that we service are primarily individuals under 50 years of age. For the year ended March 31, 2025, two partnered insurance providers accounted for approximately 51.2% and 40.0% of the Company’s total revenue and one partnered insurance provider accounted for approximately 92.0% of the total accounts receivable balance as of March 31, 2025. For the year ended March 31, 2024, two partnered insurance providers accounted for approximately 69.9% and 21.8% of the Company’s total revenue and two partnered insurance providers accounted for approximately 63.8% and 35.7% of the total accounts receivable balance as of March 31, 2024.

Our two major partnered insurance providers are AXA China Region Insurance Co Ltd (“ AXA”) and FTLife Insurance Company Limited (“ FTLife”). As we have not achieved significant scale, we have and expect to continue to have customer concentration, specifically with our partnered insurance providers customers. We have contracts with each of the above partnered insurance providers, which terms are provisions are detailed below.

FTLife Insurance Company Limited

We signed an agreement with FTLife on July 6, 2020. Pursuant to the agreement, we provide