Company: DDC
Filing Date: 2025-05-15
Form Type: 20-F
Source: 0001213900-25-043916
Chunk: 100

Company: DDC Enterprise Ltd
Filing Date: 2025-05-15
Form: 20-F
Item: Item 5
Chunk 100
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Item 5. Operating and Financial Review and Prospects

The following discussion
and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements
and related notes included elsewhere in this annual report. This discussion and analysis and other parts of this annual report contain forward-looking statements
based upon current beliefs, plans and expectations that involve risks, uncertainties and assumptions. Our actual results and the timing
of selected events could differ materially from those anticipated in these forward-looking statements as a result of several
factors, including those set forth under “ Risk Factors” and elsewhere in this annual report. You should carefully read the
“ Risk Factors” section of this annual report to gain an understanding of the important factors that could cause actual results
to differ materially from our forward-looking statements.

5. A. Operating Results

We are a food innovator with
leading content driven consumer brands in China. We offer easy, convenient RTH, RTC, RTE (i. e. meal products are typically portioned with
only the servings you actually need, which can reduce waste! Convenience is at an all-time high with ready-to-eat prepared food. They
reduce the time and energy needed to prepare a meal at home while never compromising on food safety, variety, and selection. We also offer
plant-based meal products promoting healthier lifestyle choices to our predominately Millennial and GenZ customer-base. We are also engaged
in the provision of advertising services.

We have an omni-channel (online
and offline) sales, end-to-end (“ E2E”) product development and distribution strategy. We have partnered with (i) large
China-based e-commerce platforms, (ii) leading livestreaming, video-sharing, content-marketing platforms, and (iii) online-merged-offline
(“ OmO”) group-buy platforms to drive online sales. We have access to a network of direct-to-consumer (“ D2C”) retail,
wholesale Point-of-Sales (“ POS”), and other corporate partnerships for the offline sale and distribution of our products.
We continue to engage and grow our customer-base through curated and relevant video-content, product placement, and a customer-feedback
informed product development and distribution strategy.

For the year ended December
31, 2024, we recorded RMB273.3 million (US$37.4 million) in total revenue compared to RMB205.5 million for the year ended December 31,
2023, representing a 33.0% increase