Company: ASB
Filing Date: 2025-03-17
Form Type: DEF 14A
Source: 0000007789-25-000025
Chunk: 53

Company: ASSOCIATED BANC-CORP
Filing Date: 2025-03-17
Form: DEF 14A
Chunk 53
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 and in exceptional circumstances will the Committee consider one-time awards for what could be achieved through annual performance compensation. The value of the PRSUs and RSUs awarded to an NEO is determined by dividing the value of the award by the closing market price of a share of Associated's Common Stock on the grant date. The LTIPP award amount is calculated as a percent of base salary and listed in the table below.

| 2024 Long-Term Incentive ("LTI") Award Opportunity |                      |          |                      |
| Named Executive Officer                            | 75% PRSUs(at Target) | 25% RSUs | Total LTIOpportunity |
| Andrew J. Harmening                                |           $2,006,250 | $668,750 |           $2,675,000 |
| Derek S. Meyer                                     |             $453,750 | $151,250 |             $605,000 |
| John A. Utz                                        |             $404,250 | $134,750 |             $539,000 |
| Randall J. Erickson                                |             $360,000 | $120,000 |             $480,000 |
| David L. Stein                                     |             $358,875 | $119,325 |             $478,500 |

Performance Restricted Stock Unit s Under the LTIPP, actual payouts of the PRSUs will be based on Associated’s results during the specified measurement period relative to goals approved by the Committee for that LTIPP performance period. Grants awarded under the 2022-2024, 2023-2025 and 2024-2026 LTIPP that are granted before April 2025 are subject to the terms of the 2020 Incentive Compensation Plan. Future LTIPP awards that are granted in April 2025 or later will be subject to the terms of the 2025 Equity Incentive Plan.

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Restricted Stock Units

Restricted Stock Units ("RSUs") vest over a defined period and the value varies based on the performance of Associated’s

Common Stock which creates alignment between executive pay and shareholder value and promotes executive retention. The

RSUs granted in 2024 vest over a four-year period, with one-fourth of the grant vesting each year. The grants prior to April

2025 are subject to the terms of the 2020 Incentive Compensation Plan. Future grants in April 2025 or later will be subject to

the 2025 Equity Incentive Plan. When calculating the value of RS