Company: IPST
Filing Date: 2025-01-27
Form Type: S-1
Source: 0001213900-25-006695
Chunk: 146

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-01-27
Form: S-1
Chunk 146
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RTD”) Segments. We offer a diverse line of traditional                                                   
 and flavored craft spirits and innovative and refreshing canned RTD alcoholic beverages with appealing taste profiles, such as Cocoa        
 Bomb Chocolate Whiskey, Florescence Grapefruit & Pomelo Vodka, Peachy Bourbon Canned Cocktail, and Blood Orange Vodkarita.                  
 This is evidenced by the more than 300 awards we have received over the past ten years. We were the original creator of Flavored Bourbon,   
 a flavored bourbon that won “World’s Best Flavored Whiskey” by Whiskey Magazine in London two years in a row — an                           
 unprecedented feat. Through our recent acquisition of Thinking Tree Spirits, we added several of its super premium spirits to our portfolio 
 of flavored craft spirits, including its Butterfly Pea Lavender Vodka, which was named Vodka of the Year for 2023 by Wine and               
 Spirits Magazine.                                                                                                                           |

96

| ● | Differentiated Distribution Strategy. We                                                                                                    
 believe we have a strong distribution approach that increases the availability of our brands and product offerings to our target consumers. |

| ● | Direct to Consumer (“DtC”). |

| ● | We have five Heritage-branded tasting rooms and one Thinking                                                                                
 Think Tree Spirits tasting room in the Pacific Northwest that allow us to sell directly to consumers and that we use to sample new products 
 and ideas.                                                                                                                                  |

| ● | We also sell through e-commerce and engage in other subscription-based                                                                        
 program activities to target customers to generate recurring revenue and customer loyalty. Commencing in March 2023, we contracted            
 with a third-party e-commerce platform to sell online to consumers in 34 states via its three-tier compliant system. In March 2024, we        
 ended that relationship and began migrating to LiquidRails, a third-party, three-tier compliant platform that relies on delivery to consumers 
 via licensed retailers. This new platform expands our DtC outreach to 45 states and the District of Columbia and eliminates our shipping      
 costs to the consumer, which will help us to both increase net margin and expand our sales opportunities. Prior to March 2023, we shipped     
 directly to consumers in only nine states. We also recently added our offerings from our Salute Series line on to the Seelbach’s              
 DtC platform, a third-party, three-tier compliant DtC platform that is well known to whiskey enthusiasts around the country, which expanded   
 our reach to a new whiskey-focused DtC audience. This sales method allows us to collect high-margin sales