Company: SFB
Filing Date: 2025-04-25
Form Type: DEF 14A
Source: 0001193125-25-094691
Chunk: 27

Company: STIFEL FINANCIAL CORP
Filing Date: 2025-04-25
Form: DEF 14A
Chunk 27
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 neutralize the effect of intervening changes in accounting or other applicable rules and subject to the Committee’s final authority to confirm the appropriate calculation of any of the non-GAAPmeasures for purposes of determining any PRSU award received. The final performance criterion, Relative TSR, represents the positive or negative difference between the Company’s TSR and the average TSR of its peer group, as described on page 39, between the end of calendar year 2025 and the end of calendar year 2028.

| Proxy Statement for the 2025 Annual Meeting of Shareholders |     | 42 |

For each criterion, there is a “Target”. Associated with each Target are a lower “Threshold” and a higher “Maximum”, noted below. Relative TSR is measured once directly. Performance under each other criterion is evaluated by constructing the arithmetic average of four years of the relevant annual performance results (the “realized performance”). For each year for these other criteria, the result is taken over (measured from beginning to end of) the calendar year. The realized performance is then compared to the Threshold, Target and Maximum associated with that criterion and scored as follows:

| u |     | Realized performance equal to or below the Threshold is scored as 1⁄3 (except Relative TSR, scored as 4⁄5). |

| u |     | Realized performance between the Target and the Threshold is interpolated on a straight line basis between the Target score and the Threshold score. |

| u |     | Realized performance equal to the Target is scored as 1. |

| u |     | Realized performance between the Target and the Maximum is interpolated on a straight line basis between the Target score and the Maximum score. |

| u |     | Realized performance equal to or above the Maximum is scored as 12⁄3 (except Relative TSR, scored as 11⁄5). |

The Non-GAAPmeasured scores for the criteria for each executive officer are averaged, with equal weighting, to produce a single, preliminary score, which is then multiplied by the Relative TSR score. This final score, when expressed as a percentage determines the final award where “1” corresponds to 100% of the target award and higher or lower factors increase or decrease the award. The maximum award is 200% of the target. This description of PRSU calculations is a summary. PRSU results are determined in accordance with Stifel’s policy governing calculation of Non-GAAPmeasures, and are reviewed by the Committee on a quarterly basis