Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 481

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1
Chunk 481
---
 relative to those
    offered by our competitors;

    ●
    customer
    service and support efforts;

    ●
    selling
    and marketing efforts; and

    ●
    our
    brand strength in the marketplace relative to our competitors.

49

We
compete with traditional health care and household product retailers. We also compete with a number of large and small companies, including
internet portals and specialty-focused media companies, that provide online and offline products and services to the markets we serve.
Our principal mobile-based social e-commerce competitors include Pinduoduo (based on the group buying model), Weimeng (providing services
for micro-businesses), Taobao, and JD. Many of our current and potential competitors have longer operating histories, significantly greater
financial, technical, marketing, and other resources, and larger customer bases than we do. These factors may allow our competitors to
respond more quickly than we can to new or emerging technologies and changes in customer preferences. These competitors may engage in
more extensive research and development efforts, undertake more far-reaching marketing campaigns, and adopt more aggressive pricing policies
that may allow them to build larger member and paying subscriber bases than ours. Our competitors may develop products or services that
are equal or superior to our products and services or that achieve greater market acceptance than our products and services. These activities
could attract members and paying subscribers away from our websites and reduce our market share.

In
addition, current and potential competitors are making, and are expected to continue to make, strategic acquisitions or are establishing
cooperatives and, in some cases, establishing exclusive relationships with significant companies or competitors to expand their businesses
or to offer more comprehensive products and services. To the extent that these competitors or potential competitors establish exclusive
relationships with major portals, search engines, and Internet Service Providers, or ISPs, our ability to reach potential members through
online advertising may be restricted. Any of these competitors could cause us difficulty in attracting and retaining members and in converting
members into paying subscribers and could jeopardize our existing affiliate program and relationships with portals, search engines, ISPs,
and other online properties.

If
we fail to stay current with new technologies and trends in social e-commerce platforms and preventive health care and household products
and services, our applications could become obsolete.

We
incur compensation costs for our internal technology support team not only for the creation of new applications, but also for ensuring
that our current applications will be compatible with new technologies. If our technology support