Company: IMXI
Filing Date: 2025-08-11
Form Type: DEFA14A
Source: 0001140361-25-030259
Chunk: 13

Company: International Money Express, Inc.
Filing Date: 2025-08-11
Form: DEFA14A
Chunk 13
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 --> 00:21:28.520 Devin McGranahan, President and CEO, Western Union: It is a highly recognized brand in our category, and has strong customer awareness and loyalty. Moreover, the Intermax team has begun making good traction with the launch of its own digital offering, given the relative strength of its market position. 00:21:28.790 --> 00:21:36.100 Devin McGranahan, President and CEO, Western Union: However, the digital business is a scale business that is rapidly consolidating among the top players. 00:21:36.200 --> 00:21:46.840 Devin McGranahan, President and CEO, Western Union: By enabling the Intermix brand with our platform’s scale and capabilities, we believe there is substantial opportunity to grow their digital business. 00:21:48.300 --> 00:21:56.149 Devin McGranahan, President and CEO, Western Union: Finally, we anticipate that the combined company will have roughly 20 million North American retail customers. 00:21:56.350 --> 00:22:02.699 Devin McGranahan, President and CEO, Western Union: We believe this customer base, as well as their own store footprint discussed previously. 00:22:02.810 --> 00:22:16.109 Devin McGranahan, President and CEO, Western Union: Will give us a substantial opportunity to be the company of choice when these customers need additional ﬁnancial services products and wish to make their migration to digital. 00:22:16.320 --> 00:22:32.999 Devin McGranahan, President and CEO, Western Union: With the recent changes in the U.S. market, such as the remittance tax and the ongoing immigration pressures, we expect to see continued acceleration of migration from retail to digital, and this customer base has the potential to provide us 00:22:33.000 --> 00:22:45.479 Devin McGranahan, President and CEO, Western Union: With a cost- effective digital customer acquisition channel for years to come, lowering our digital customer acquisition costs, and improving the returns on our marketing budget. 00:22:46.630 --> 00:22:48.929 Devin McGranahan, President and CEO, Western Union: Now, shifting to the cost side. 00:22:49.030 --> 00:22:57