Company: BGHL
Filing Date: 2025-09-22
Form Type: F-1/A
Source: 0001213900-25-089787
Chunk: 53

Company: BILLION GROUP HOLDINGS Ltd
Filing Date: 2025-09-22
Form: F-1/A
Chunk 53
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 may negotiate more favorable terms with suppliers, invest heavily in marketing campaigns, or adopt advanced supply chain technologies to secure scarce high -endproducts. We cannot assure you that we will be able to compete successfully against current or future competitors, and competitive pressures may have a material and adverse effect on our business, financial conditions and results of operations. Our ability to effectively compete will depend on various factors, including expansion of our global market presence, enhancement of our sales and marketing activities and expansion of product portfolio and customer base. Failure to successfully compete may prevent us from increasing or sustaining our revenue and profitability and potentially lead to a loss of market share, which could have a material and adverse effect on our business, financial conditions and results of operations. Changes in consumer preferences could adversely affect our business. The food industry, in general, is subject to changing consumer trends, demands, and preferences. We may fail to anticipate, identify, or respond to changes in consumer preferences and needs on a timely basis, and as a result, may be unable to continue to gain market receptiveness and market share for our products. Consumer preferences and demands for products and brands change from time to time for various reasons, such as the emergence of competitive products and brands that our competitors may be able to introduce that are more appealing to consumers, or a general decrease in demand for certain products sold by us. Any change in consumer preferences could require us to change our pricing, marketing, or promotional strategies. Any change in our strategy or any failure to respond effectively to changes in consumer preferences and needs could adversely affect our business and the results of operations. We may not be able to maintain our historical growth rates or gross profit margins, and our operating results may fluctuate significantly. If our results fall below market expectations, the trading price of our Ordinary Shares may be affected. While we have experienced significant revenue and gross profit growth over the past two years, there is no assurance that we can sustain such performance. Our operating results may fluctuate due to factors beyond our control, including but not limited to: •Our capacity to attract new luxury retail channels and retain high -net -worthclients in a concentrated market; 23 •The effectiveness of marketing efforts to differentiate our brand in Hong Kong’s competitive luxury food sector; •Timing and acceptance of new product offerings tailored to local consumer preferences, such as seasonal or culturally specific ingredients; •Fluctuations in demand driven by pricing adjustments by competitors targeting Hong Kong’s premium B2B buyers; •Challenges in expanding our product portfolio with globally scarce ingredients at commercially