Company: ASAN
Filing Date: 2025-03-18
Form Type: 10-K
Source: 0001477720-25-000045
Chunk: 18

Company: Asana, Inc.
Filing Date: 2025-03-18
Form: 10-K
Item: Item 1
Chunk 18
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, and creates champions to help spread the word about Asana. Through the community, Asana users can become Ambassadors to deepen their Asana knowledge and inspire their teams, connect with peers in the online Forum, and attend in-person and online Asana on Tour community events to improve their Asana expertise.

Our Culture

Our company culture is a core driver of our business success and enables us to work towards achieving our mission. 

Each of our values is purposefully aligned with what will guide us to achieve our mission: To help humanity thrive by enabling the world's teams to work together effortlessly.

MissionClarityReject False TradeoffsCo-CreationMindfulness

Give and Take ResponsibilityBe Real (with yourself and others)Do Great Things, FastHeartitude

We strive to uphold a culture where all employees feel connected to one another and our mission. We do this by distributing responsibility so that every employee has one or more areas of responsibility and using Asana to keep everyone aligned on the high-level purpose of their work and the expected results. 

We also treat our culture like a product, meaning we continuously gather feedback from our employees so we can fine-tune and iterate on our programs, processes, and goals.

Finally, we are Asana power users. Our Asana on Asana approach provides our employees with clarity into how their work directly contributes to our business goals and mission, supports our customers, and enables them to do their most impactful work.

Research and Development

Key to our success is the time, attention, and investment we place on continued innovation in our platform. We continue to invest in expanding our product offerings and enhancing the features and functionality of our platform, particularly in the areas of AI, integrations, automation, functional workflows, security, and organization-wide use cases. We leverage the breadth of our customer base, and the diverse ways in which they use our platform, to recognize their needs quickly and guide future product development and innovation. Further, we ourselves are users—all of our employees are committed to using Asana internally, every day—ensuring our entire organization is in 

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touch with the platform’s capabilities and can rapidly identify improvements and test emerging features. Our research and development team is responsible for the design, development, testing, and delivery of solutions for our platform. 

Our Competition

The market for work management platforms is increasingly competitive, fragmented, and subject to rapidly changing technology, shifting user and customer needs, new market entrants, and frequent introductions of new products and services. We compete with companies that range