Company: TRUE
Filing Date: 2025-04-08
Form Type: DEF 14A
Source: 0001104659-25-033025
Chunk: 41

Company: TrueCar, Inc.
Filing Date: 2025-04-08
Form: DEF 14A
Chunk 41
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 and the median market capitalization to $209 million as of roughly the end of the fourth quarter of 2023. These changes moved the median size of the peer group closer to TrueCar compared to the peer group used in the prior year given the changes that had occurred within the 2023 group in the year following the selection of that group; as noted above, our revenues over the 12 months prior to the committee’s determination at the time of approximately $152 million and our market capitalization at the time of approximately $212 million. The resulting peer group for 2024 consisted of the following 19 companies:

| ​ | 1stdibs.com | ​ | ​ | Liquidity Services       | ​ |
| ​ | AdTheorent  | ​ | ​ | Mitek System             | ​ |
| ​ | Cardlytics  | ​ | ​ | ON24                     | ​ |
| ​ | Cars.com    | ​ | ​ | OneSpan                  | ​ |
| ​ | DHI Group   | ​ | ​ | PFSweb                   | ​ |
| ​ | eGain       | ​ | ​ | Synchronoss Technologies | ​ |
| ​ | eHealth     | ​ | ​ | TechTarget               | ​ |
| ​ | Eventbrite  | ​ | ​ | TravelZoo                | ​ |
| ​ | EverQuote   | ​ | ​ | Veritone                 | ​ |
| ​ | Illumin     | ​ | ​ | ​                        | ​ |

The compensation committee also periodically reviews market data from the Radford Technology survey for companies that met the same size and scale parameters described above for our peer group, were in Radford’s “Software Products/Services” and “Internet/E-Commerce/Online Community” industries, had similar market valuation multiples (e.g., market cap-to-revenue multiples within one-third to three times ours) and excluded companies with materially different business models (e.g., semi-conductors, communications equipment). The compensation committee used the survey data to complement the available information regarding the peer companies as described above. Our compensation committee primarily used data from our peer group and used the data from the Radford survey only when there was a lack of sufficient comparative data available from our peer group. The data from our peer group and the data from the Radford Technology survey are collectively referred to in this proxy statement as market data. In late 2024, the compensation committee again reviewed our peer group for purposes of assisting with pay decisions for 2025, taking