Company: ASAN
Filing Date: 2025-03-18
Form Type: 10-K
Source: 0001477720-25-000045
Chunk: 11

Company: Asana, Inc.
Filing Date: 2025-03-18
Form: 10-K
Item: Item 1
Chunk 11
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 on busywork, rather than strategic, high value projects. This is because teams are trying to manage critical projects across departments and geographies via a combination of spreadsheets, documents, emails, calls, and meetings. These mechanisms aren’t designed for coordinating work at scale so employees become overwhelmed trying to determine priorities, understand project status, who’s doing what, and how work is impacting objectives and goals.

This critical business problem is uniquely solved by a purpose-built work management solution. It eliminates chaos and complexity by offering one source of truth for all work, and serves as the work coordination layer between teams and tools. 

Target Customers & Use Cases

Asana serves the needs of all workers and organizations. From individual contributors to the executive leadership team, across departments and roles in a wide range of businesses. With Asana:

•Individuals can manage their work, from tasks to cross-functional projects and workflows, and see how it ladders up to strategic initiatives and organization-wide goals. Individuals can collaborate with teammates and gain visibility into each team member’s responsibilities and progress, maximizing effectiveness and reducing distractions from high impact work.

•Team leads and directors can manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones without having to ask for updates and distract workers. They can also adjust plans and reallocate resources in real time to drive outcomes faster. 

•Executives can communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights into how all work in the organization is tracking against strategic objectives. 

We support cross-functional use cases across the entire organization, enabling every team to customize the platform for their specific needs and ways of working. Some of our most common use cases include:

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Table of Contents

•Project and Process Management: Teams use Asana to plan, execute, and track both complex projects and recurring processes. From marketing campaigns and product launches to IT service requests and employee onboarding, Asana provides the structure and visibility needed to drive this work forward.

•Goals and Business Reporting: Organizations align their teams around shared objectives using our Goals feature, while gaining real-time insights into progress through customizable dashboards and reporting capabilities. This enables leaders to track key metrics, identify bottlenecks, and make data-driven decisions.

•Resource Management: Teams optimize workforce allocation through our resource management tools, which provide visibility into team capacity, workload distribution, and project timelines. This helps prevent burnout while ensuring critical initiatives are properly staffed.

•Str