Company: AGGI
Filing Date: 2025-10-31
Form Type: 10-12G
Source: 0001683168-25-007875
Chunk: 14

Company: Allied Energy, Inc.
Filing Date: 2025-10-31
Form: 10-12G
Chunk 14
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ceptively Formatted Advertisements, issued in 2015, and the FTC’s Guides Concerning the Use of
Endorsements and Testimonials in Advertising (known as the Endorsement Guide) which were adopted in 2009, updated and reissued by the
FTC in 2013, and further clarified in 2015 and 2024, and are regularly enforced. The Endorsement Guide, for example, significantly extends
the scope of potential liability associated with the use of testimonials and endorsements, including injecting endorsement requirements
into advertising methods such as blogging, posting on Instagram, tweeting, and other online postings of sponsored advertisements by a
creator. In particular, the Endorsement Guide provides that creators must always clearly and conspicuously disclose the material connection
between the creator and the marketer, such as if they received consideration for blogging or posting about a particular product, service,
brand, or the like, whether the consideration comprises something tangible (i.e. cash, discounts, objects that are provided to them at
no cost, even for testing purposes) or intangible (such as accolades and more prominent future blogging or posting opportunities). In
addition, the creator must not make claims about the product or service they are discussing that go beyond what the marketer could say
about it. The Endorsement Guide further provides that the marketer should ensure that creators speaking on its behalf are provided guidance
and training to ensure their claims, statements, and representations are truthful, transparent, and adequately substantiated, and monitor
the activities of creators speaking on its behalf. Suppose a creator, blogger, agency, or marketer should fail to comply with the Dot
Com Disclosures, the Endorsement Guide, or any other FTC rule, regulation, or policy, which may be manifest by making deceptive, misleading,
or unsubstantiated claims and representations, failing to disclose a sponsorship relationship or otherwise. In that case, the various
parties related to the advertising campaign (including the service provider of the platform over which the campaign is managed) may be
subject to liability due to such non-compliance. In the event it was found that we (or one of our marketer customers) failed to comply
with the FTC Act or state consumer protection laws, it could result in the potential imposition of equitable redress or penalties that
could include monetary damages, a modification of certain business practices, or an order to cease certain aspects of our operations.
Other countries, such as Canada and EU member states, also have laws