Company: ZHIHF
Filing Date: 2025-04-15
Form Type: 20-F
Source: 0001410578-25-000729
Chunk: 244

Company: Zhihu Inc.
Filing Date: 2025-04-15
Form: 20-F
Item: Item 4
Chunk 244
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 AI-related content and the number of creators in our community have surged with double-digit year-over-year growth. Earlier in 2025, we were thrilled to be selected by DeepSeek as the exclusive Chinese content platform to release the latest details and cost-benefit analysis of their latest open-source models. Going forward, we will continue to invest in AI technology at the application layer. As we remain dedicated to deepening the community trustworthiness, our advancements in AI enable us to enhance operating efficiency across our existing businesses and to unlock emerging potential beyond the Zhihu community.
Zhihu Content
Zhihu’s comprehensive, high-quality content is continually enriched by our content creators with systematic support from our content operations, reinforcing Zhihu’s reputation as a trustworthy online content community. We continue to foster our community culture by encouraging the creation of fulfilling content, refining the experience of our users and content creators, and upgrading our technology infrastructure.
Content Offerings
We are a UGC-based online content community. In essence, the Zhihu community is a dynamic network of real experts who continuously share knowledge, experiences, and insights.. Zhihu’s content is presented in diversified forms and features such as Q&As, articles, videos, live streaming, and groups. Our community had 874.6 million cumulative pieces of content as of December 31, 2024. Our comprehensive content covers more than 1,000 verticals. Popular categories include career development, science and engineering, art, consumer digital, movies and short stories, business and finance, mother and baby care, lifestyle and fashion, sports, and games, among others. Various distribution channels are available for users to effectively and efficiently explore the Zhihu content, such as feeds, searches, trending topics, and follows. As a comprehensive online content community, we seek to maintain a diverse portfolio of content offerings. To that end, we have deepened penetration in our cornerstone verticals through various means, such as inspiring content creators to engage with in-depth content generated by professional users.
Zhihu’s content originated from a Q&A format, as we believe that Q&A is an intuitive and efficient way to inspire and facilitate discovery, learning, discussion, and engagement. A question may begin trending immediately, attracting a string of answers of different lengths, styles, and perspectives. A question may also remain relevant and accumulate answers over a long period of time, reflecting the timeless value of such content. As we accumulate experience in comprehending content through understanding users and content creators through our TopicRank