Company: KPEA
Filing Date: 2025-01-14
Form Type: 10-K
Source: 0001493152-25-002124
Chunk: 534

Company: Kun Peng International Ltd.
Filing Date: 2025-01-14
Form: 10-K
Item: Item 1
Chunk 534
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 Holding’s stockholders, we relied upon the exemption from the registration requirements
of the Securities Act provided by Section 4(a)(2) of the Securities Act, which exempts transactions by an issuer not involving any
public offering, and/or Regulation S promulgated by the SEC. Among other things, the offer or sale was made in an offshore
transaction and no directed selling efforts were made in the United States by the issuer, a distributor, any of their respective
affiliates, or any person acting on behalf of any of the foregoing. In addition, each of the recipients of the shares certified that
he/she/it was not a U.S. Person, as defined in Regulation S, and was not acquiring the securities for the account or benefit of any
U.S. Person, agreed to resell such securities only in accordance with the provisions of Regulation S, pursuant to registration under
the Securities Act, or pursuant to an available exemption from registration, and agreed not to engage in hedging transactions with
regard to such securities unless in compliance with the Securities Act.

78

ITEM
6. RESERVED

ITEM
7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Overview
of the Business

Due
to global health issues and the COVID-19 pandemic, people have increased their health and nutrition consciousness. We believe preventive
care is the most effective investment in health.

To
promote awareness of preventive care among the people in the PRC, we developed and launched our mobile platform, King Eagle Mall, in
July 2020, an online platform, Kun Zhi Jian, in October 2022, and Kun Zhi Jian Mini Program in November 2023.

King
Eagle Mall

King
Eagle Mall is a mobile social e-commerce platform launched in July 2020 that promotes preventive health care products and services. It
adopts the S2B2C business model and integrates many major health care products and services. We focus on health-related products and
services. Kun Zhi Jian and Kun Zhi Jian Mini Program are designed to enable health-related products to be sold by us and by third parties. King Eagle Mall’s
products are divided into two sectors: self-operated products and selected products which promote preventive health care. Our team screens
and examines products that are and will be offered both by us and by affiliated merchants. Our major products include health care products
such as dietary supplements, nutritional health foods, beauty