Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 219

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 219
---
 The transaction was closed in September 2021. Accordingly, Fintech no longer holds an
investment in Nutmeg, with cash realized from the sale of the investment.

Triller’s Business

We primarily operate in the North American digital
media and live entertainment industries and offer diverse products and services that compete for consumers’ time and disposable
income. The rise of streaming, increased legalization of sports betting, increased competition from tech entrants, and continued viewership
appeal attribute to the projected growth of live sports and digital media. This growth has also benefited from long-term shifts in consumer
behavior, particularly in millennials, who continue to seek more interactive experiences that they can document and broadcast through
social media. The film industry is also benefitting from growth in digital home viewing and premium movie-going experiences.

<div align='center'>123</div>

The top-earning musicians generated more of their
income from touring than from any other source, according to Billboard. Our portfolio of content is well positioned to take advantage
of this trend. Our success depends on our ability to offer premium content through popular channels of distribution that meet the changing
preferences of the broad consumer market and respond to competition from an expanding array of choices facilitated by technological developments
in the delivery of digital content. Potential risks to our expansion into digital media include costs to curate and produce Events, as
well as shifting customer preferences.

We believe our Technology Platform is at the crossroads
of the entertainment, sports, and content ecosystem, and is highly responsive to changing consumer preferences and industry trends. We
have the ability to create, procure and cultivate satisfying consumer content, leveraging the secular trends identified above.

E-Commerce Industry

Our market includes the global e-commerce market.
A primary growth driver for global e-commerce marketing spend has been the dramatic shift away from traditional brick-and-mortar commerce
to e-commerce due to the COVID-19 pandemic, and is expected to expand due to the convenience of online shopping and returns. To capitalize
on this growth and generate revenue, we will have to continue to innovate and offer marketers a set of capabilities across our Technology
Platform that cannot be easily replicated elsewhere.

Content Spend (Film & TV) Industry

Our market includes linear and digital media distributors.
According to Ampere Analysis, subscription OTT services increased investment in content by 20% in 2021 to nearly $50 billion representing
a growth of over 50% as compared to 2019. To capitalize on this growth and generate revenue, streaming services are both