Company: BBD
Filing Date: 2025-03-31
Form Type: 20-F
Source: 0001292814-25-001244
Chunk: 149

Company: BANK BRADESCO
Filing Date: 2025-03-31
Form: 20-F
Item: Item 4
Chunk 149
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ables, purchase of loans, among other transactions. The convenience of the App on the cell phone encompasses the full online contracting of the instant QR Code for cash terminals (TEF), POS and e-commerce besides Cielo solutions, such as the payment machine and payment link.
 
Ø                             BIA – The proximity to the client is increasingly relevant, as well as the customization                          
      of the service. In order to further improve the customer experience, we invest in research and technologies that also include pioneering  
    solutions. This is the case of BIA, our artificial intelligence tool launched in 2016. Initially established for branch employees throughout
       Brazil, BIA grew until it began to interact with clients through our Bradesco App and through other channels. The evolutions continue    
     and BIA has become increasingly a client concierge, acting in several moments of our customers' life, in a decisive and effective manner.  
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 BIA is presented as one of the main channels of customer and non-customer relationships. Present in Bradesco’s digital channels and on the WhatsApp messaging App, BIA ensures mobility and helps clients digitally wherever they are. Among its features in the messaging App, for example, BIA interacts with the client proactively in cases of suspected credit card and Pix fraud. With BIA, clients can also make transfers between Bradesco accounts, Pix, check balances, statements, and credit limits, in addition to clarifying doubts about the our products and services.
 Inspired by the movement “Hey, update my voice”, of UNESCO, we changed the answers of BIA so that it can react fairly and firmly against harassment. We will continue to make investments focused on its evolution and improve its communication capacity to provide an increasingly intuitive and intelligent experience, with resources that help clients organize their financial flow.
 
Ø                           Internet – We were the first financial institution in Brazil to have an e-mail address on                        
    the Internet, beginning in 1996. We provide individual clients access to financial services on Bradesco Internet Banking, a solution that
      we believe has transformed the relationship between clients and the financial market, and that continues to be an important source of  
                                                          information and transactions.                                                      
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 Following its 28th anniversary on March 31, 2024, our Bradesco Internet Banking website continues to evolve. With its own domain name (banco.bradesco), we are one of the few Brazilian companies to have a top-level domain name or generic top