Company: CRCT
Filing Date: 2025-04-01
Form Type: PRE 14A
Source: 0001828962-25-000058
Chunk: 40

Company: Cricut, Inc.
Filing Date: 2025-04-01
Form: PRE 14A
Chunk 40
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 Maximum of 110%              |     |                       $168,000 |     |       |
| Engaged Paid Subscribers Q4  |     |                  Less than 60% |     | None  |
| Target of 100%               |     |                       $112,000 |     |       |
| Maximum of 110%              |     |                       $168,000 |     |       |
| Subscription Gross Profit Q4 |     |                  Less than 60% |     | None  |
| Target of 100%               |     |                        $56,000 |     |       |
| Maximum of 110%              |     |                        $84,000 |     |       |

Messrs. Shill and Olsen

The bonuses under our 2024 bonus plan for Messrs. Shill and Olsen were based on achievement of the following performance criteria, which were weighted as follows:

| Named Executive Officer |     | Operating Income |     | Global Machine POS |     | Engaged Paid Subscribers Q4 |     | Subscription Gross Profit Q4 |     | Project Materials Cost Reduction |
| Kimball Shill           |     | 50.0%            |     | 10.0%              |     | 10.0%                       |     | 10.0%                        |     | 20.0%                            |
| Donald B. Olsen         |     | 50.0%            |     | 12.5%              |     | 12.5%                       |     | 12.5%                        |     | 12.5%                            |

The target bonus opportunities for these named executive officers were (i) $170,633 for Mr. Shill and (ii) $108,283 for Mr. Olsen. The amount of these named executive officers’ bonuses for each metric was independently calculated based on the percentage of the target goal that was actually achieved, as long as the actual achievement was over the threshold disclosed in the table above.

Actual Performance and Bonus Amounts

Following the end of 2024, we determined that we achieved (i) approximately $76.1 million of operating income (approximately 110% of target), (ii) approximately 1.06 million of machine POS (less than the threshold for such category), (iii) approximately -1.3% of engaged paid subscriber (approximately 91% of target), (iv) approximately $68 million of Q4 Subscription Gross profit (approximately 78% of target,