Company: SWAGW
Filing Date: 2025-01-22
Form Type: 10-K/A
Source: 0001213900-25-005516
Chunk: 20

Company: Stran & Company, Inc.
Filing Date: 2025-01-22
Form: 10-K/A
Chunk 20
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 Transactional Customers to Programs. The majority of our revenue is derived from                 
 program business, although only a small percentage of our customers are considered programmatic. 
 For the years 2023 and 2022, program clients accounted for 81.4% and 76.8% of total revenue,     
 respectively. Less than 350 of our more than 2,000 active customers are considered to be         
 program clients. With a larger sales force and other resources, we believe we can convert        
 more of our customer base from transactional customers into program clients with much greater    
 revenue potential. We define transactional customers as customers that place an order with       
 us and do not have an agreement with us covering ongoing branding requirements. We define        
 program clients as clients that have a contractual obligation for specific ongoing branding      
 needs. Program offerings include ongoing inventory, use of technology platform, warehousing,     
 creative services, and additional client support. Program customers are typically geared         
 towards longer-lasting relationships that help secure recurring revenue well into the future.    |

| o | Strengthen Marketing and Social Media Outreach. We plan to expand sales and marketing tools                                                      
 and campaigns to promote the Company, and enhancing our digital marketing efforts, including paid search advertising, search engine optimization 
 (SEO), social media platforms, such as Instagram and LinkedIn, and other alternative marketing platforms.                                        |

| o | Tradeshows and Events. We plan to increase our exhibitor presence at appropriate shows and                                                
 events such as ProcureCon Marketing, Association of National Advertisers Brand Masters Conference, Association of National Advertisers    
 Masters of B2B Conference, National Beer Wholesalers Association (NBWA), Wine and Spirits Wholesalers of America: AccessLive, Bar Convent 
 Brooklyn, New England Cannabis Convention (NECANN), Marijuana Business Conference and Cannabis Expo (MJBizCon).                           |

| o | Extend Relationships. We plan to identify and approach more print, fulfillment, and agency collaborators to sell into 
 their customer base.                                                                                                  |

| o | Referrals. We believe we will generate more customer referrals by offering an enhanced loyalty and customer incentive 
 program.                                                                                                              |

Products and Services Overview Since our inception over 28 years ago, we have provided clients with marketing services that help drive sales, and make an impact using custom-branded merchandise, commercial print, loyalty and incentive programs, packaging and point of sale solutions while providing a technology solution to deliver these products and services efficiently via our warehouse and fulfillment system. Our value