Company: WBD
Filing Date: 2025-04-11
Form Type: PRE 14A
Source: 0001437107-25-000078
Chunk: 46

Company: Warner Bros. Discovery, Inc.
Filing Date: 2025-04-11
Form: PRE 14A
Chunk 46
---
 plan to respond to linear ad sales pressure             
 ■Manage transition of affiliate value between linear and DTC model |     | 25%       |     | ■Built out advanced sales capabilities by launching proof of concept of data driven video product and our proprietary first-party data solution for marketers as a part of 24/25 upfront cycle                      
 ■Share of digital/advance advertising revenues as a percent of total advertising increased (up over 50% year over year in US DTC)                                                                                   
 ■Renewed distribution deals with the largest distributors with increases in carriage rates                                                                                                                          
 ■Began to drive a shift in CNN revenues towards digital through new digital product launches                                                                                                                        |

( * ) A non-GAAP financial measure; see Appendix D for additional details.

In addition to the accomplishments noted above, the Committee also noted that Mr. Zaslav:

■ Resolved WBD's negotiations with the NBA, resulting in a more efficient long-term relationship with the league in which WBD retained valuable rights to NBA games in several international markets, as well as NBA digital highlights globally for Bleacher Report . He also led adjacent negotiations with ESPN whereby WBD will continue to produce its Inside the NBA franchise and gain rights to certain Big XII football and basketball games; and

■ Provided strategic leadership and guidance that led to the December 2024 announcement of WBD's new corporate structure.

#### 2025 PROXY STATEMENT63
| Proxy Statement 
 Summary         |     | Election of Directors |     | Corporate  
 Governance |     | Audit   
 Matters |     | Executive    
 Compensation |     | Other   
 Matters |     | Additional  
 Information |     | Appendices |

#### Gunnar Wiedenfels
| Category                       |     | Strategic Goals                                                                                   |     | Weighting |     | 2024 Accomplishments                                                                                                                                                                           |
| Capital Structure and Equity   |     | ■Manage capital structure and continued WBD de-levering                                           |     | 40%       |     | ■Exceptional leadership with respect to FCF generation and debt reduction, with $4.4 billion in FCF(*)generated in 2024 leading to $4.4 billion of debt retired during the year                |
| Develop Strategic Options      |     | ■Generate and begin executing new (IMO) growth initiatives and strategic structural opportunities 
 ■Develop next wave of efficiency measures to protect financial results in budget                  |     | 40%       |     | ■Delivered $1.8 billion in costs savings and integration synergies in 2024