Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 450

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1C
Chunk 450
---
 for settlement of debt - related party 
    $—  
    $442,660 
  
    Interest Issued as Stocks Payable 
    $937,113  
    $889,085 
  
    RSU’s issued upon termination 
    $—  
    $545 

See
accompanying notes to consolidated financial statements.

-25-

Mobivity
Holdings Corp.

Notes
to Consolidated Financial Statements

1.
Nature of Operations

Mobivity
Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms over
which brands and enterprises can conduct national and localized, data-driven marketing campaigns.

Mobivity’s
Recurrency platform enables multi-unit retailers to leverage the power of their own data to yield maximum customer spend, frequency and
loyalty while achieving the highest Return on Marketing Spend (ROMS) possible. Mobivity’s customers use Recurrency to:

    ●
    Transform
    messy point-of-sale (POS) data collected from thousands of points of sale into usable intelligence.

    ●
    Measure,
    predict, and boost guest frequency and spend by channel.

    ●
    Deploy
    and manage one-time use offer codes and attribute sales accurately across every channel, promotion and media program.

    ●
    Deliver
    1:1 promotions and offers with customized Mobile Messaging, Personalized Receipt Promotions and Integrated Loyalty programs.

Mobivity’s
Recurrency, delivered as a SaaS platform, is used by leading brands including Subway, Sonic Drive-In, Chick-fil-A, Checkers/Rally’s
and Circle K’s across more than 40,000 retail locations globally.

We’re
living in a data-driven economy. In fact, by 2003 — when the concept of “big data” became common vernacular in marketing
as much data was being created every two days as had been created in all of time prior to 2003. Today, Big Data has grown at such a rate
that 90% of the world’s data has been created in the past two years. Unfortunately, despite there being so much data accumulated,
only one percent of data is being utilized today by most businesses.

The
challenge for multi-unit retailers isn’t that they don’t have enough data; in fact, national retailers are collecting millions
of detailed transactions daily from thousands of points of sale around the world. The challenge is being able to make sense of this transaction
data, which is riddled