Company: AIZ
Filing Date: 2025-03-25
Form Type: PRE 14A
Source: 0001267238-25-000011
Chunk: 41

Company: ASSURANT, INC.
Filing Date: 2025-03-25
Form: PRE 14A
Chunk 41
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HIG) |
| First American Financial Corporation (FAF) |     | Voya Financial, Inc. (VOYA)                       |
| Franklin Resources, Inc. (BEN)             |     | W. R. Berkley Corporation (WRB)                   |
| Markel Group Inc. (MKL)                    |     | Willis Towers Watson Public Limited Company (WTW) |

While the compensation peer group will inform the Compensation and Talent Committee’s assessment of executive pay levels, compensation structures, and pay practices — helping to ensure alignment with market conditions and the Company’s strategic objectives — the Compensation and Talent Committee also evaluates individual performance, contributions, experience and scope of role when making decisions.

| 57 |     | Notice of 2025 Annual Meeting of Stockholders and Proxy Statement |

| Compensation Discussion and Analysis |

#### 2024 EXECUTIVE COMPENSATION PROGRAM

#### Elements of Compensation
Our NEOs’ total direct compensation has three elements as set forth in the table below:

| Compensation Element                                                             |     | Objective/Purpose                                                                                                                                                                          |
| Annual base salary                                                               |     | Competitive base salaries support our ability to attract and retain executive talent.                                                                                                      |
| Annual incentive program:                                                        
 Assurant’s Executive Short Term Incentive Plan (ESTIP)                           |     | Motivates executives to achieve specific near-term enterprise goals designed to support the Company’s strategic and financial objectives.                                                  |
| Long-term equity incentive program: Assurant’s Long Term Incentive Plan (ALTEIP) |     | Aligns management’s interests with stockholders’ interests. Reinforces a culture of accountability focused on long-term value creation and is a key element of retaining executive talent. |

#### Annual BaseSalary
Base salary represents annual fixed cash compensation and is a standard element of compensation necessary to attract and retain executive leadership talent. For more information, please see “Summary Compensation Table” on page 70bel ow. Base salaries for 2023 and 2024 were as follows:

| Name                 |     | 2023 Base Salary ($)1 |     | 2024 Base Salary ($)1 |     | % Increase |
| Keith W. Demmings2   |     |             1,000,000 |     |             1,200,000 |     | 20%        |
| Keith R. Meier       |     |               730,000 |     |               730,000 |     | —%         |
| Francesca L. Luthi