Company: FRHC
Filing Date: 2025-07-29
Form Type: ARS
Source: 0000924805-25-000027
Chunk: 16

Company: Freedom Holding Corp.
Filing Date: 2025-07-29
Form: ARS
Chunk 16
---
 biometric authentication grant access to multi-currency accounts, credit, investment, card management and lifestyle commerce. All modules are built on a micro-services architecture with open APIs (Application Programming Interface) to over thirty government and commercial data sources. Monthly active users (MAU) climbed to 1.02 million in March 2025, up 12 % year-on-year, while daily active users (DAU) averaged 183 000. Management attributes this expansion to the roll-out of high-impact digital products - notably the seven-currency SuperCard, one-tap digital mortgage and Invest Card and to the tiered loyalty program and referral program, which credits generous cashback in Freedom Currency and rewards heavier use of contactless, in-app and marketplace transactions. The table below shows the growth of our SuperApp user base for the year ended March 31, 2025. Table of Contents 12

• Accounts and payments. The SuperApp supports balances in KZT, USD, EUR, RUB, CNY, TRY, AED and Freedom Currency, an exchange-traded note linked to Freedom Holding Corp. common stock (NASDAQ: FRHC). Card and wallet transactions clear through Visa and Mastercard. • Wealth integration. The My Assets dashboard consolidates deposit, securities, vehicle and real-estate holdings into a real-time net-worth view and generates secured-loan offers where collateral is available. • Loyalty program. A four-tier structure (Standard, Silver, Gold, Platinum) bases monthly status on average balance, transaction count and ecosystem spend. Base cashback ranges from 1 % to 4 %, with additional incentives for NFC payments, in-app purchases and partner verticals. Rewards are paid in Freedom Currency. • Lifestyle marketplace. Embedded verticals include ticketing (cinema, concerts), travel bookings (Freedom Travel), grocery delivery (Arbuz) and on-demand home services (Naimi). Customers elect to pay in cash, by installment credit or with accumulated loyalty rewards. Table of Contents 13

Credit products. All core lending lines - residential mortgage, consumer auto finance, and SME working-capital or equipment loans operate on the same end-to-end digital rail inside the SuperApp. Applicants authenticate with biometric ID, whereupon the platform automatically pre-loads supporting data: • Digital mortgage. Property details, income records and tax data are pulled automatically from state registries; an Automated Valuation Model supplies the valuation, and loan documents are e-signed. Average time from application to disbursement is now under