Company: BBD
Filing Date: 2025-03-31
Form Type: 20-F
Source: 0001292814-25-001244
Chunk: 84

Company: BANK BRADESCO
Filing Date: 2025-03-31
Form: 20-F
Item: Item 4
Chunk 84
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 (Environmental, Social and Governance) strategies. In Europe and Latin America, we have been offering “Bradesco Global Funds” UCITS (domiciled in Luxembourg) to overseas investors since 2009. These funds have different strategies and incorporate ESG aspects in accordance with Luxembourg law. In Japan, Mitsubishi UFJ Asset Management (MUAM), our partner since 2008, offers a fund managed by Bradesco Asset to retail investors wishing to invest in the Brazilian markets.
 
Ø  John Deere Bank
 On August 8, 2024, we, through our direct subsidiaries, firmed an Investment Agreement with John Deere Brasil S.A. (John Deere Brasil), a wholly owned subsidiary of Deere & Company (USA), one of the global leaders in the supply of agricultural, construction and forestry equipment. Through this agreement, we hold a 50% stake in Banco John Deere S.A. This strategic partnership aims to further strengthen our position in the agribusiness and construction sectors by expanding the supply of financing and financial services to clients and dealers in the acquisition of John Deere group’s equipment, parts and services. On February 10, 2025, after fulfilling the usual, legal, and regulatory preceding conditions, the investment was completed.
 
4.A.10-02 Recent divestitures
 There have been no recent divestitures.
 
4.A.10-03 Other strategic alliances
 There have been other strategic alliances.
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38 – Form 20-F 2024 | Bradesco
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4.B. Business Overview
 We operate and manage our business through two segments: (i) the banking segment; and (ii) the insurance, pension plans and capitalization bond segment.
 
4.B.10 Strategy
 
4.B.10.01 Business strategy
 The year 2024 was a year of transition and transformation at Bradesco. In February, we announced our strategic plan aimed at streamlining our operation and management model, fostering greater autonomy and enhancing agility decision making.
 This plan reaffirms our ambition to be a full-service and profitable bank, prepared to compete in the short and long term. This ambition translates into the following aspirations:
 
·   Physical bank with adequate cost and focused on high return clients;
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·   Efficient digital bank with humanized experience and AI;
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·   Operational efficiency that ensures competitiveness and return;
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·   Capture of greater market share in the main segments;
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·   Focus on new customer