Company: ILLRW
Filing Date: 2025-01-24
Form Type: S-1
Source: 0001213900-25-006210
Chunk: 211

Company: Triller Group Inc.
Filing Date: 2025-01-24
Form: S-1
Chunk 211
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 The Weeknd. “Brands” are companies, products or product lines
which are active on our Technology Platform and utilize or have utilized one or more of our products or services offered through our Technology
Platform (“Direct Brands”), or companies, products or product lines whose associated data we track, report on and make
available to our clients as part of one or more of our product offerings (“Tracked Brands,” and collectively with Direct
Brands, “Brands”). Brands that have utilized or continue to utilize our platform include McDonalds, Pepsi, Walmart,
L’Oréal, Puma, Charmin and Major League Baseball.

We help both Creators and Brands build relationships
with their audiences to create awareness, drive content consumption, generate commerce and build culture. Our Triller app is a short-form
video app similar to TikTok, Instagram Reels, YouTube shorts and other video apps that allow users to access both user generated and professionally
generated content from Creators around the world. Since our inception through September 30, 2023, we have raised more than $420 million
in capital and established more than 327 million Consumer Accounts on the Triller app and a total of 436 million Consumer Accounts on
our Technology Platform. “Consumer Accounts” are included when consumers create accounts on a Triller brand or owned property
and also when we employ our Technology Platform to create accounts on behalf of our Brands and Creators. We define Consumer Accounts as
the total number of individual Consumer Accounts recorded in databases across the Triller app, TrillerTV and BKFC (whether they are active
or inactive on our Technology Platform) at or around the time of measurement, that we track and that are able to benefit from the services
and features offered through our Technology Platform during the reported period. Users that simply accessed or viewed our content or partner
content on our platform or any other social media platform are not included in the total number of Consumer Accounts above. Consumer Accounts
that were created prior to acquisition by us are not included in the total number of Consumer Accounts above. Recently, we elected to
take a proactive approach to the way in which we report our Consumer Accounts, which we believe is uncommon in our industry. While we
believe that many social media companies include a significant number of “bot” accounts or “duplicate” accounts
in their user metrics, we undertook a robust process to purge as many duplicate and bot accounts as practicable with our resources and
in doing so we purged in excess