Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 20

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 20
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 are held at least 4 times per year. Each Town Hall consists of business updates from our CEO and other senior leaders, followed by open-ended Q&A in an “Ask Me Anything” format. Functional leaders also conduct Town Halls with their teams to update on key strategies and to have team- building events.

Live Streams and Virtual Meetings. Our leaders engage with our dispersed field and supply chain teams through both formal updates and more informal live sessions using tools such as WebEx, Zoom and Facebook Live.

Summits. Both of our Sally and Beauty Systems Group teams have conducted summits with field leadership teams every fall for several years, usually at the beginning of our fiscal year. These summits include everything from leadership development to systems training to product knowledge showcases, and everything in between. More recently, we have had more cross-functional summits in our Corporate Support Center focused on marketing, social media, technology and E-Commerce.

Engagement on Culture and Belonging. We continue to engage with our associates globally on issues like inclusion and belonging. We use surveys and other methods for our associates to provide feedback regarding where and how we can improve. We are committed to listening to our associates about their experiences and concerns in this important area, and to responding with empathy and action in a responsible, proactive way. Over the last few years, we have conducted substantive, thoughtful training of SBH leaders and teams, focusing on building empathy and understanding of issues such as prejudice, discrimination, privilege, social identity, unconscious bias, neurodivergent thinking, multigenerational workforce, and mental wellness. Over the past four years, we have provided a comprehensive set of e-learning training sessions, and the majority of new associates are required to take this training as part of their onboarding program.

We also continue to design and implement a series of open dialogues between leaders and their teams about issues of Culture and Belonging. In the United States/Canada, we also recently expanded from four Employee Resource Groups to six – adding Veterans and People with Disabilities/Neurodivergent Thinking – providing resources and structure for the ERGs to implement strategies to drive initiatives for enhancing our culture, communication, community outreach, and commerce opportunities. These ERGs connect with our associates on a regular basis and are dedicated to uplifting the community they support.

| SALLYBEAUTY HOLDINGS, INC. | 25 | 2025 Proxy Statement |

Employee Value Proposition (EVP): We developed and launched our SBH employee value proposition both internally and externally; providing six