Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 58

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 58
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   |   $514,011 |     | 95%                             |     |   $488,311 |
| John H. Goss       |   $448,616 |     | 95%                             |     |   $426,186 |
| Mark G. Spinks     |   $420,145 |     | 95%                             |     |   $399,138 |
| Scott C. Sherman   |   $387,693 |     | 95%                             |     |   $368,309 |

(1) Target Award and Award Payout are rounded up to the nearest dollar per our plan. LONG-TERM INCENTIVES The Committee’s policy is to approve and grant equity awards on the same day. Other than special one-time grants, such as at the time of a new hire or promotion, the Committee intends to grant equity awards to its executive officers once a year, and such grants are generally made at the same time that the Committee approves base salary increases and the AIP target awards for the fiscal year. These actions generally occur within the first quarter of the fiscal year. Our Senior Vice President, Chief Legal and Human Resources Officer provides our Chief Executive Officer with a list of employees eligible for equity awards. Our Chief Executive Officer then makes a grant recommendation to the Committee for each of the proposed grantees, including the NEOs other than herself, based on consideration of the value of the grants that the employee received in prior years, the competitive market data provided to the Committee by FW Cook, and her views as to the employee’s expected future contribution to our business results. The Chair of the Committee recommends to the Committee the Chief Executive Officer’s proposed equity grant based on her review of competitive market data provided by FW Cook and the CEO’s performance. The Committee is ultimately responsible for approving the award grant value and the methodology for converting this value into number of shares. In making equity grants for eligible employees, the Committee considers the recommendations of the Chief Executive Officer and the competitive data provided by FW Cook regarding aggregate share usage and costs associated with equity grants. FY25 LTI AWARDS Consistent with its equity grant policy, the Committee granted RSUs and PSUs in November 6, 2024 to each of our executive officers. For more information regarding the equity or LTI awards granted to our NEOs during FY25, please see the “Grants of Plan-Based Awards” table of this Proxy Statement. The intended grant values of the NEOs’ FY25 LTI awards are reflected in the