Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 24

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 24
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 and workforce that embraces and reflects the communities we serve. Some examples of customer-focused actions we have taken in the past few years include: • Our Beauty Systems Group segment continues to optimize the “MOVE” panel established over five years ago to focus on strengthening connections with textured hair-focused salons and stylists and the Black entrepreneurs that own those salons. Our Move panel was established to assist and advise us for the first two years per World of Texture. We currently use the Move panel as an advisory group as needed. • Sally was named one of the most trustworthy consumer goods companies on Newsweek’s 2025 List of “Most Trustworthy Companies in America.” MINORITY AND WOMEN-OWNED BRANDS SBH has a long history of partnering with women and minority- owned beauty brands, with SBH often providing their first major distribution point with a national or even international footprint. In the past year, an additional three minority-owned brands have launched new products that SBH distributes. Our assortment includes: • 43 Female Owned or Founded Brands • 54 Black Owned or Founded Brands • 9 Hispanic Owned or Founded Brands

| SALLYBEAUTY HOLDINGS, INC. | 28 | 2025 Proxy Statement |

20 Asian Owned or Founded Brands

6 LGBTQA+ Owned or Founded Brands

SBH intends to continue to build off this legacy of success by maintaining and growing our assortment of minority- and women-owned or -founded brands.

FY25 ACCOMPLISHMENTSIn FY25, in addition to continuing many of the initiatives and programs already in place, we made progress on Culture and Belonging in the following ways:

We continued our multi-phase, year-round foundational leadership training focused on building an understanding of issues such as prejudice, discrimination, privilege, social identity, unconscious bias, and mental and emotional well-being, which were followed by leaders having open dialogues with their teams about these important issues.

We instituted formal training on Multigenerational Workforce to bridge generational gaps and enhance collaboration in our multigenerational workforce. We continued our formal training on Understanding Neurodivergent Thinking and People with Disabilities, to build greater awareness and the importance of welcoming people with different perspectives to help drive innovation at SBH.

We proudly host seven Employee Resource Groups ("ERGs") that represent a broad cross-section of our associate base. We encourage our associates to get involved with our ERGs, which are open to all associates, to form deeper relationships with their colleagues based on mutual respect, dignity and understanding. We actively