Company: XHG
Filing Date: 2025-01-22
Form Type: 20-F
Source: 0001213900-25-005499
Chunk: 85

Company: XChange TEC.INC
Filing Date: 2025-01-22
Form: 20-F
Item: Item 4
Chunk 85
---
 track
of our end consumers who bought insurance products from us.

Sales and Marketing

We focus our marketing
efforts on engaging insurance companies, sales channel partners and end customers. We have a dedicated marketing team at our headquarters,
which formulates and executes our overall sales, marketing and branding strategies.

Our service personnel
at local branches visit our insurance company partners regularly to promote our services and products and hold educational seminars and
networking events to attract end customers and build our brand recognition. We also promote our products and services by attending conferences
and industry exhibitions and through word-of-mouth referrals. We also utilize targeted advertisement placements on the Internet and social
media platforms to increase brand exposure, build trust among potential end customers and improve end customer conversion.

Competition

We face competition principally
from other insurance agency companies and insurance companies in China, including:

  large or regional insurance agency companies providing  
  online insurance agency platforms;                      
  insurance companies’ direct online sales platforms;     
  insurance companies distributing products by in-house   
  business entities distributing insurance products on    

These competitors may
vary in terms of their size, business model, technological capabilities, and the range of insurance products they offer. We may face
new competition as we introduce new services, as our existing services evolve, or as other companies introduce new services.

While the insurance
agency industry is evolving rapidly and is becoming increasingly competitive, we believe that we compete favorably because of our strong
technology and infrastructure capabilities, deep connections with insurance companies and strong marketing capabilities.

Intellectual Property

We seek to protect our
intellectual property through a combination of patent protection, copyrights, trademarks, service marks, domain names, trade secret laws,
confidentiality procedures and contractual restrictions.

As of the date of this
annual report, we had one copyright, one domain name and one trademark registered in China. Our intellectual properties are complementary
and indispensable to each other to form the basis of our services and solutions and our operational systems. We intend to file additional
intellectual property applications as we continue to innovate through our research and development efforts, and to pursue additional
intellectual property protection to the extent we deem it beneficial and cost-effective.

We enter into confidentiality
agreements with our key employees. In addition, the cooperation agreements that we enter into with our business partners include confidentiality
provisions.

For additional information
about our intellectual property and associated risks, see “ Item 3. Key Information - D. Risk Factors - Risks Related to
Our Business and Industry - We may