Company: UAA
Filing Date: 2025-11-06
Form Type: 10-Q
Source: 0001336917-25-000198
Chunk: 130

Company: Under Armour, Inc.
Filing Date: 2025-11-06
Form: 10-Q
Item: Part I, Item 8
Chunk 130
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Three Months Ended September 30,Six Months Ended September 30,20252024Change ($)Change (%)20252024Change ($)Change (%)Selling, General and Administrative Expenses$581,632 $519,840 $61,792 11.9 %$1,111,977 $1,357,157 $(245,180)(18.1)%

Selling, general and administrative expenses increased by $61.8 million, or 11.9%, during the three months ended September 30, 2025 as compared to the three months ended September 30, 2024. Within selling, general and administrative expenses:

•Marketing and advertising costs increased $28.4 million or 22.6%. This was primarily due to the timing of marketing spend in the prior year, which was higher during the second half of Fiscal 2025. As a percentage of net revenues, marketing and advertising costs increased to 11.5% from 9.0%.

•Other costs increased $33.4 million or 8.5%, primarily due to a recovery of insurance proceeds in the prior year relating to the settlement of the Company's Consolidated Securities Action litigation (refer to Note 10 of the Consolidated Financial Statements in Part II, Item 8 of the Company's Annual Report on Form 10-K for Fiscal 2025). As a percentage of net revenues, other costs increased to 32.1% from 28.2%. 

As a percentage of net revenues, selling, general and administrative expenses increased to 43.6% during the three months ended September 30, 2025 as compared to 37.2% during the three months ended September 30, 2024.

Selling, general and administrative expenses decreased by $245.2 million, or 18.1%, during the six months ended September 30, 2025 as compared to the six months ended September 30, 2024. Within selling, general and administrative expenses:

•Marketing and advertising costs increased $17.8 million or 7.2%. This was primarily due to the timing of marketing spend in the prior year, which was higher during the second half of Fiscal 2025. As a percentage of net revenues, marketing and advertising costs increased to 10.7% from 9.6%.

•Other costs decreased $263.0 million or 23.7%, primarily due to lower litigation reserve expense. Other costs in the prior year included