Company: MFON
Filing Date: 2025-06-06
Form Type: 10-Q
Source: 0001641172-25-014006
Chunk: 41

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-06-06
Form: 10-Q
Item: Part I, Item 1
Chunk 41
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    Transformation of messy point-of-sale (POS) data collected from thousands of locations and digital environments into usable intelligence.

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    Measurement, prediction, and ability to boost guest frequency and spend by channel.

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    Deployment and management of one-time use offer codes and attribution of sales accurately across every channel, promotion and media program.

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    Delivery of uniquely attributable 1:1 offers that power incentivized actions in digital environments like user acquisition, continued monetization, and activities taken in a digital environment.

Our recurrency platform generates revenue in 2 ways.
First, delivered as a Software-as-a-Service (“SaaS”) platform used by leading convenience and quick service restaurant brands
to build and engage with their loyal customers. Second, through our Connected RewardsTM business, our platform enables and powers unique
incentivized programs in digital environments. Through our Connected Rewards platform, we enable businesses to reward their users and
customers with products in the real world for actions taken in a digital environment. Our customers include some of the largest mobile
casual game publishers in the world and some of the largest convenience and quick service restaurant brands in the world. The programs
we run for our customers include incentivized user acquisition where users are rewarded with a real-world product, like a free or discounted
burger, for downloading a mobile game, and rewarded play where users receive real world products for accomplishing activities in game,
like achieving a certain level or winning enough points. We charge our customers for each unique action where our rewards are delivered,
these include a per install or per individual engagement fee.

The Recurrency Platform

The Recurrency™ platform unlocks valuable POS
and mobile data to help transform customer transactions into actionable and attributable marketing insights and power Connected Rewards
interactions. Our technology analyzes transaction data to provide insights, delivers mobile rewards and powers redemption at all potential
points of sale (i.e., mobile, in-store, in-app), and provides 100% attribution of the transaction. In Connected Rewards applications,
Recurrency is integrated into mobile gaming platforms and mobile attribution partners to deliver the necessary data to deliver rewards
for in-game actions.

23

Company Strategy

Our objective is to build an industry-leading mobile
marketing technology product that bridges between in-person and digital environments powering a unique and defensible alternative for
digital-first businesses to engage and retain their customers by rewarding them with real-world products and offers. The key elements
to our strategy are:

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    Exploit the competitive advantages and operating