Company: APXIF
Filing Date: 2025-07-18
Form Type: F-4/A
Source: 0001213900-25-065703
Chunk: 378

Company: APx Acquisition Corp. I
Filing Date: 2025-07-18
Form: F-4/A
Chunk 378
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 are shipped to our Argentine Wet -Labfor processing. Rewell provides DNA and microbiome testing kits, along with personalized recommendations tailored to individual needs and habits. To build Rewell’s brand awareness as a leader in wellness and prevention, we plan to combine digital marketing strategies, including social media advertising, content marketing, and search engine marketing, with tailored commercial proposals to our select partners. To distribute Rewell under the business -to-business-to-consumermodel, we intend to collaborate with nutritionists and wellness centers who will offer our products directly to their clients through written consignment agreements. Under these agreements, we shall appoint these partners as agents to sell Rewell kits, which would remain as our property until sold to a third party. Partners would be responsible for promoting and increasing sales, and must comply with all applicable regulations, and would be prohibited from altering product packaging or branding. We shall retain the right to modify or withdraw products at any time and to set the consignment purchase price. The agreements may also include provisions for proper product identification, return upon request, and a strict prohibition on the transfer of rights and obligations by the consignee, as the agreement shall be exclusive to them. Since we are in the process of transitioning our business model from business -to-consumerto business -to-business-to-consumer, which is still under development and not yet fully implemented, there are currently no active consignment sale agreements under the new model. Our business -to-business-to-consumersales efforts target health -consciousindividuals concerned with specific health conditions, aging, physical performance, and long -termwellness. Most of our customers are between the ages of 25 to50, of which 50% are men, and 50% are women. 187 Rewell’s word -of-mouthhas attracted select laboratories, nutrition centers and nutritionists interested in commercializing Rewell’s kits over -the -counter. These partners bring Rewell’s solutions to through their physical locations, where they can connect directly with their own health -consciousclients, offering a convenient way for customers to access our services. Since Rewell’s launch, we have collected user feedback and market insights to guide continuous improvement to our service to satisfy customers’ needs and maintain an experience that promotes word -of -mouth. Currently, Rewell is only available in Argentina. However, as a preparation to expand Rewell, we are currently obtaining microbiome samples from international markets to build a proprietary data base and offer Rewell in additional countries. Heritas Diagnostics Commercial Operations