Company: KNRX
Filing Date: 2025-03-05
Form Type: F-1/A
Source: 0001493152-25-009104
Chunk: 107

Company: KNOREX LTD.
Filing Date: 2025-03-05
Form: F-1/A
Chunk 107
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ccording to eMarketer, a market research company that provides trends and insights of the digital advertising market, the global advertising spend (digital and traditional media) was US$647 billion in 2021. It is expected to reach US$1,180 billion in 2027 as marketers continue to shift their advertising spend online from traditional media. Global digital advertising is expected to hit approximately US$871 billion by 2027. We believe that this secular transition towards digital advertising will continue, driven by several industry trends including the consumers’ evolving media consumption habits, the continued technology innovation and breakthroughs and so on, providing us a significant market opportunity.

Proliferation of digital media and fragmentation.There has been a rapid proliferation of digital media and platforms as consumers and businesses increase their time and attention online. The onset of COVID-19 pandemic has catalyzed the pace of digital adoption even further. In response to this paradigm shift, marketers have substantially increased their advertising budget allocation towards digital media. Today’s digital landscape demands a cross-platform, cross-channel approach for connecting with consumers. Marketers must be able to advertise across multiple platforms into diverse ad channels covering both the Open Internet and the Walled Gardens to achieve optimal marketing reach. This need for managing multiple siloed platforms further multiply the complexity associated with advertising online. As the digital landscape continues to evolve, the emergence of new ad channels continues to present marketers with an expanding array of opportunities and dilemmas. The ability to balance between audience reach and cost becomes a strategic imperative for marketers seeking to effectively capture and retain the attention of their target audiences.

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Burgeoning point solutions for omni-channel advertising.The current landscape of omni-channel advertising is marked by a surge in specialized
point solutions. Marketers are faced with the challenge of expanding their presence across diverse media and ad channels, as well
as adopting various advertising formats. Often, marketers with larger budget are faced with a dual scenario: they have to
either advertise with the Native Platforms where access and transacting are via these proprietary platforms’ UI
or their supplied APIs into some of the world’s most popular social media and search ad channels; or alternatively,
they advertise through web-based advertisements over the Open Internet through auction bidding processes—or commonly known by the confusing misnomer “programmatic” in our industry parlance; or
a combination of the two. The result is a fragmented landscape where marketers must operate separately on multiple platforms for advertisement
purchasing within these different ecosystems.

This isolated approach to setup
and execution