Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 2

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 2
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 your representation at the annual meeting. On behalf of the SBH team, I would like to express our appreciation for your continued investment in SBH.

| Denise PaulonisDirector, President and Chief Executive Officer |

December 10, 2025

#### SALLYBEAUTYHOLDINGS, INC.2025 Proxy Statement
Sally beauty holdings, inc. 7900 Windrose Avenue, Plano, Texas 75024 NOTICE OF ANNUAL MEETING OF STOCKHOLDERS To our stockholders: The annual meeting of stockholders of Sally Beauty Holdings, Inc. (the “Company”) will be held virtually on Thursday, January 22, 2026, at 9:00 a.m., central time, for the purpose of considering and acting upon the following: (1) The election of the ten directors named in the accompanying Proxy Statement for a one-year term; (2) To approve an advisory (non-binding) resolution regarding the compensation of the Company’s named executive officers, including the Company’s compensation practices and principles and their implementation, as disclosed in the accompanying Proxy Statement; (3) The ratification of the selection of KPMG LLP as our independent registered public accounting firm for our 2026 fiscal year; and (4) To transact such other business as may properly come before the annual meeting or any adjournment thereof. Only stockholders of record at the close of business on November 24, 2025 will be entitled to receive notice of and to vote at the meeting and any adjournment or postponement thereof. Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting of Stockholders to be held on Thursday, January 22, 2026: The Proxy Statement and the 2025 Annual Report to stockholders are available at: www.edocumentview.com/sbh

| By Order of the Board of Directors, |
| Corporate Secretary                 |

December 10, 2025

| IMPORTANT:We urge you to vote your shares at your earliest convenience to ensure the presence of a quorum at the meeting. Promptly voting your shares via the Internet, by telephone via toll-free number or by signing, dating, and returning the enclosed proxy card will save us the expense and extra work of additional solicitation. If your shares are held in street name by a bank, broker or other similar holder of record, your bank, broker or other similar holder of record is not permitted to vote on your behalf on Proposal 1 (election of directors) or Proposal