Company: SBH
Filing Date: 2025-12-10
Form Type: DEF 14A
Source: 0001193125-25-313464
Chunk: 25

Company: Sally Beauty Holdings, Inc.
Filing Date: 2025-12-10
Form: DEF 14A
Chunk 25
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 invest in our ERGs and provide support to enable them to drive initiatives around Culture/Community/Careers and Commerce.

We continue to embed our Culture & Belonging initiatives and strategies within our global Latin American and Sally Europe business units, adapting plans to accommodate local differences and measuring the impact.

We will continue to develop and evolve how we enhance our culture throughout SBH. We recognize the value these initiatives bring to our Company, our associates, our customers and the communities we serve.

OUR VALUESWe are guided in our philanthropy and volunteering strategy by our purpose and core values. To us this means we place a high value on sharing our passion with, and taking care of, our community and the planet. We are committed to positively impacting the growth and well-being of our associates, customers and the communities in which we live and work by supporting causes that reflect the passion of our associates and customers. We want our associates and customers to realize the power of taking action – as an individual and as a team – and how much change we can drive in the world from small actions that we choose to take together.

OUR PEOPLESBH encourages associates to be aware of and involved in charitable works in their community. We accomplish this by partnering with the United Way of Denton County and Denton County Friends of the Family in Denton, Texas where our Corporate Support Center is located. On a national level, we support the National Domestic Violence Hotline.

OUR FOUNDATIONIn FY22, we established SBH Inspires Foundation to implement our charitable initiatives and facilitate goals consistent with the company’s purpose, values and long-term vision. In FY23, we identified our core charitable cause: ending domestic violence and abuse, and supporting survivors. This decision is rooted in our commitment to engage, inspire and support our associates, customers and communities we serve.

It is our goal for the Foundation to have an immediate, meaningful impact that grows over time and partners with nonprofit organizations that work tirelessly to support the eradication of domestic violence and support of survivors. We partnered with two nonprofits, both locally and nationally, who have the expertise to support our philosophy, strategy and mission.

| SALLYBEAUTY HOLDINGS, INC. | 29 | 2025 Proxy Statement |

ACTIONSDuring FY25, we took the following steps to inspire our associates and customers, and to drive positive change through philanthropy:

SBH Inspires Foundation : raised over $90,000 to support efforts against domestic violence and abuse. Continued developing the Foundation's infrastructure and governance

In-kind Product