Company: MFON
Filing Date: 2025-04-07
Form Type: 10-K
Source: 0001641172-25-002942
Chunk: 123

Company: MOBIVITY HOLDINGS CORP.
Filing Date: 2025-04-07
Form: 10-K
Item: Item 1
Chunk 123
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4 the company recorded $454,912 of interest expense in connection with the related party convertible
notes and $470,267 in amortized debt discount in connections with related party convertible notes. As of December 31, 2024 the Convertible
Notes issued to related parties had a principal balance of $8,850,000 with a debt discount of $1,331,375 for a net principal balance
of $7,518,625 and accrued interest of $479,156.

-3-

The
Mobivity Solution

Our
Recurrency platform is designed to leverage point-of-sale data, along with cognitive computing, to increase visits, spend, and loyalty
from consumers. We do this by capturing transaction detail, analyzing the data, and motivating customers and employees
to take actions.

    ●
    
    Capture:
    Recall that more than 90% of our economy still functions “offline”. Our Recurrency solution plays an integral part in
    bringing brick and mortar businesses into the digital future by creating an extensible point of access to their POS data. Recapture
    is a lightweight software client that can be installed in just about any POS system and immediately enables applications to operate
    off of real-time POS data. This technology allows us to run many of our connected rewards programs by allowing access to data from
    POS and enabling redemption of rewards delivered for actions taken in digital environments.

    ●
    
    Analyze.
    Often times marketers spend a large portion of their budget on marketing programs with little to no visibility into attributable
    sales. Our Recurrency solution allows for easy access to POS data enabling full attribution of our campaigns, along with potentially
    linking offline POS data to other forms of digital marketing such as connected rewards.

    ●
    
    Motivating
    Consumers. We motivate consumers and employees through our Connected Rewards solution by powering and delivering real-world rewards
    for actions taken in a digital environment.

In
the future, we intend to develop additional platform features with the goal of driving additional value by helping digital first businesses
and brick and mortar brands acquire and engage customers in increasingly unique and valuable ways.

Marketing
and Sales

We
market and sell the services offered over our proprietary platform directly through our own sales force, via resellers, and in some cases
through agents.

    ●
    
    Direct
    Sales. Our direct sales force is predominantly comprised of a team of representatives employed by us to promote and sell our
    services both domestically and internationally.