Company: IPST
Filing Date: 2025-05-07
Form Type: POS AM
Source: 0001641172-25-009076
Chunk: 10

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-05-07
Form: POS AM
Chunk 10
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 — Flavored Craft Spirits and Ready-to-Drink (“RTD”) Segments.               
 We offer a diverse line of traditional and flavored craft spirits and innovative              
 and refreshing canned RTD alcoholic beverages with appealing taste profiles, such as Cocoa    
 Bomb Chocolate Whiskey (which was named “Best Flavored Whiskey in the U.S.”                   
 by Whiskey Magazine in February 2025 and then named “World’s Best Flavored Whiskey”           
 at Whiskey Magazine’s global competition in March 2025), Florescence Grapefruit               
 & Pomelo Vodka, Peachy Bourbon Canned Cocktail, and Blood Orange Vodkarita.                   
 This is evidenced by the more than 300 awards we have received over the past ten years. We    
 were the original creator of B S B - B rown S ugar B ourbon (“Flavored Bourbon”),             
 a flavored bourbon that won “World’s Best Flavored Whiskey” by Whiskey                        
 Magazine in London two years in a row — an unprecedented feat. Through our recent             
 acquisition of Thinking Tree Spirits, a small craft spirits producer and retailer located     
 in Eugene, Oregon, we added several of its super premium spirits to our portfolio of flavored 
 craft spirits, including its Butterfly Pea Lavender Vodka, which was named Vodka of           
 the Year for 2023 by Wine and Spirits Magazine.                                               |
| ● | Differentiated                                                                                
 Distribution Strategy. We believe we have a strong distribution approach that increases       
 the availability of our brands and product offerings to our target consumers.                 |

| ● | Direct               
 to Consumer (“DtC”). |

| ● | We                                                                                                 
 have five Heritage-branded tasting rooms in the Pacific Northwest that allow us to sell directly   
 to consumers and that we use to sample new products and ideas.                                     |
| ● | We                                                                                                 
 also sell through e-commerce and engage in other subscription-based program activities to          
 target customers to generate recurring revenue and customer loyalty. Commencing in March           
 2023, we contracted with a third-party e-commerce platform to sell online to consumers in          
 34 states via its three-tier compliant system. In March 2024, we ended that relationship           
 and began migrating to LiquidRails, a third-party, three-tier compliant platform that relies       
 on delivery to consumers via licensed retailers. This new platform expands our DtC outreach        
 to 45 states and the District of Columbia and eliminates our shipping costs to the consumer,       
 which will help us to both increase net margin and expand our sales opportunities