Company: CAVA
Filing Date: 2025-02-26
Form Type: 10-K
Source: 0001628280-25-007882
Chunk: 77

Company: CAVA GROUP, INC.
Filing Date: 2025-02-26
Form: 10-K
Item: Item 1
Chunk 77
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Item 1. Business

Our Mission

To Bring Heart, Health, And Humanity To Food

General

CAVA Group, Inc. (together with its wholly owned subsidiaries, referred to as the “Company,” “CAVA,” “we,” “us,” and “our,” unless specified otherwise) was formed as a Delaware corporation in 2015, and prior to that, the first CAVA restaurant opened in 2011 in Bethesda, Maryland. As of December 29, 2024, we operate 367 fast-casual CAVA Restaurants in 25 states and Washington, D.C. The Company’s authentic Mediterranean cuisine unites taste and health, with a menu that features chef-curated and customizable bowls and pitas. Our dips, spreads, and dressings are centrally produced and sold in grocery stores.

Business Strategy

We believe that our differentiated offerings and broad appeal give us significant opportunity in the Mediterranean and health and wellness food categories. Our guests span age groups, genders, and income brackets with a strong Millennial and a growing Gen Z contingent. The broad appeal of our brand is evidenced by substantial diversity across geographies, formats, dayparts, and channels. We are in the early stages of fulfilling our total restaurant potential, and we believe there is opportunity for more than 1,000 CAVA restaurants in the United States by 2032. We believe we are well positioned to benefit from the following strong and emerging trends:

•Evolving consumer preferences for authentic and ethnic cuisine

•Increased focus on health and wellness

•Emphasis on combined quality and convenience

We aim to create an industry-leading, category defining brand rooted in the following strategic pillars:

Expand our Mediterranean Way in Communities Across the Country

•Grow our footprint and expand multi-channel access

•Fuel our culinary innovation and communication engine to drive traffic, mix, and check

•Express the essence of our category-defining concept consistently across brand properties

Develop Personal Relationships with Guests, Even as We Scale

•Leverage our digital ecosystem to enable more personalized communication with guests

•Deepen our connections with guests and drive increased frequency with our reimagined loyalty offering

•Create a cohesive physical and digital journey

Run Great Restaurants, Every Location, Every Shift

•Streamline and automate preparation to make our restaurants easier to run

•Enhance our training and standards to consistently deliver our Mediterranean hospitality

•Leverage technologies to increase automation and improve restaurant operations

Operate As a High-Performing Team

•Create a culture