Company: CELH
Filing Date: 2025-04-14
Form Type: DEF 14A
Source: 0001193125-25-080192
Chunk: 47

Company: Celsius Holdings, Inc.
Filing Date: 2025-04-14
Form: DEF 14A
Chunk 47
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4, the Compensation Committee engaged Farient to provide independent advice with respect to executive and director compensation and corporate governance matters related to executive compensation. The Compensation Committee relies on Farient’s expertise in benchmarking and familiarity with competitive compensation practices. In addition, the Compensation Committee regularly requests advice from Farient concerning the design, communication, and implementation of our incentive compensation plans and other programs. The services provided by Farient to the Compensation Committee in 2024 included:

| • |     | Reviewing executive pay philosophy and compensation strategy; |

| • |     | Analyzing and providing recommendations on key compensation strategy issues, including its compensation peer group, equity usage, and compensation risk profile; |

| • |     | Benchmarking Celsius’ total compensation levels, program design, and key policies for executives and the Board of Directors; |

| • |     | Reviewing recommended changes to the short-term and long-term incentive plan designs, including measures, weighting, and leverage; |

| • |     | Reviewing key compensation policies and informing the Compensation Committee of regulatory developments; |

| • |     | Drafting the Compensation Discussion & Analysis (CD&A) for the Compensation Committee; |

| • |     | Reviewing and advising on best practices for Celsius’ 2025 Omnibus Incentive Compensation Plan provisions; and |

| • |     | Reviewing management proposals, including management-recommended pay actions. |

| 2025 PROXY STATEMENT |     | 33 |

COMPENSATION DISCUSSION AND ANALYSIS Other than the services provided to the Committee, Farient did not provide any other services to the Company. The Committee has considered and assessed all relevant factors that could give rise to a potential conflict of interest with respect to the work performed by Farient. Based on this review, the Committee has determined that Farient is independent of the Company and its management. Role of Management The Compensation Committee works closely with members of our management team in designing our executive compensation program, including Mr. Fieldly, our CEO. Our CEO evaluates the performance of our executive officers (other than his own performance) and makes recommendations to the Compensation Committee with respect to the compensation levels of each NEO (other than himself) and the performance goals for our short- and long-term incentives. The input from our CEO is important for the Compensation Committee to design compensation programs that align to corporate goals and our strategic direction. The CEO is not present during Compensation Committee discussions of his compensation, and the Compensation Committee makes all compensation decisions in its sole discretion. Role of Peer