Company: IPST
Filing Date: 2025-05-12
Form Type: 424B3
Source: 0001641172-25-009684
Chunk: 134

Company: Heritage Distilling Holding Company, Inc.
Filing Date: 2025-05-12
Form: 424B3
Chunk 134
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 Magazine in February 2025 and then named “World’s Best Flavored Whiskey”                
 at Whiskey Magazine’s global competition in March 2025), Florescence Grapefruit                    
 & Pomelo Vodka, Peachy Bourbon Canned Cocktail, and Blood Orange Vodkarita.                        
 This is evidenced by the more than 300 awards we have received over the past ten years. We         
 were the original creator of B S B - B rown S ugar B ourbon (“Flavored Bourbon”),                  
 a flavored bourbon that won “World’s Best Flavored Whiskey” by Whiskey                             
 Magazine in London two years in a row — an unprecedented feat. Through our recent                  
 acquisition of Thinking Tree Spirits, a small craft spirits producer and retailer located          
 in Eugene, Oregon, we added several of its super premium spirits to our portfolio of flavored      
 craft spirits, including its Butterfly Pea Lavender Vodka, which was named Vodka of                
 the Year for 2023 by Wine and Spirits Magazine.                                                    |
| ● | Differentiated                                                                                     
 Distribution Strategy. We believe we have a strong distribution approach that increases            
 the availability of our brands and product offerings to our target consumers.                      |

| ● | Direct               
 to Consumer (“DtC”). |

| ● | We                                                                                               
 have five Heritage-branded tasting rooms in the Pacific Northwest that allow us to sell directly 
 to consumers and that we use to sample new products and ideas.                                   |
| ● | We                                                                                               
 also sell through e-commerce and engage in other subscription-based program activities to        
 target customers to generate recurring revenue and customer loyalty. Commencing in March         
 2023, we contracted with a third-party e-commerce platform to sell online to consumers in        
 34 states via its three-tier compliant system. In March 2024, we ended that relationship         
 and began migrating to LiquidRails, a third-party, three-tier compliant platform that relies     
 on delivery to consumers via licensed retailers. This new platform expands our DtC outreach      
 to 45 states and the District of Columbia and eliminates our shipping costs to the consumer,     
 which will help us to both increase net margin and expand our sales opportunities. Prior         
 to March 2023, we shipped directly to consumers in only nine states. We also recently added      
 our offerings from our Salute Series line on to the Seelbach’s DtC platform,                     
 a third-party, three-tier compliant DtC platform that is well known to whiskey enthusiasts       
 around the country, which expanded our reach to a new