QueryRevResearch/seo-tool-pricing

How SEO and AI-visibility tools charge, October 2026

What 286 SEO and AI-visibility tools say on their own public pricing pages: 234 pages read (197 with at least one public price), their plans, prices and what each plan is metered by. Read 24 October 2026 (October 2026 edition). Code computes every count, share and median; a language model, through our own gateway, only reads the plans and prices from the page text, and the editor checked a sample of the results in a second reading. The accuracy of each field is published.

Page, method and figures: https://queryrev.com/research/seo-tool-pricing

Files

• tools.csv
• plans.csv
• figures.csv
• figures.json
• accuracy.csv
• excluded.csv

Tools read

428 candidate tools were checked against rules R1 to R7 on the vendor’s own site; 286 are in the list. Of these, 234 were read and 197 show at least one public price. excluded.csv gives every tool that is out, with the rule or the reason.

• R1: software (a subscription, a licence or a priced API), not a service.
• R2: the vendor describes it as for SEO or AI search.
• R3: a public page on the vendor’s domain states the plans or prices, or says the price is on request.
• R4: the page is in English.
• R5: the product exists on the read date.
• R6: one row per pricing page.
• R7: the publisher’s own product is not in the list.

Method in short

• Reader: the QueryRev crawler as QueryRevBot, from US, with its network guard (public addresses only, every redirect checked) and robots.txt obeyed. A page robots.txt closes is not read. Requests to one host are 2 seconds apart.
• Pages are read over HTTP first and rendered in a headless browser only when the HTTP text has no price amount and no contact-sales wording, or has under 150 words.
• A language model reads the plans, their prices and limits from the cleaned page text, through our own gateway. Every name, written amount and piece of evidence is checked by code against the page text, and an answer that fails the checks is not used.
• Everything else is computed by code from those fields: the entry price, the primary unit, the annual discount, free plan, contact-sales-only and the access of AI search crawlers to the pricing page.
• 100 of the tools read (a seeded draw stratified by category, seed queryrev-pricing-2026:review-200, from 209 eligible tools) were checked against the page text in a second reading by the editor. accuracy.csv gives, for each field, the rows rated, the number right, the accuracy before correction and a 95% Wilson interval; units are scored as exact sets, and unit by unit as precision and recall. A field is in a figure on all the tools when its accuracy is at least 90% and the interval's lower bound at least 85%, a rule fixed before the results were seen. A figure that rests on a field below that bar is computed from the tools checked in the second reading, using their corrected values, not from all the tools read; its basis in figures.csv is checked (rule set on 28 October 2026). The checked rows are published corrected and flagged checked_in_second_reading.
• The access of AI search crawlers to the pricing page is computed by code from its robots.txt, as in the crawler study, and is outside that check.
• Denominators: listed (every tool in the list), read (pricing text read and plans extracted) and priced (at least one public price). Each figure in figures.csv names the one it is on; the populations that start with checked are the same groups within the tools checked in the second reading.

Columns of tools.csv

Column	Meaning
tool	The tool, as the vendor names it.
category	Our label for the tool’s main product (a label, not a measurement).
pricing_address	The pricing address that was requested.
final_address	The address after redirects.
http_status	HTTP status of the pricing page.
read_method	http (the page as served), rendered (after a headless browser ran its scripts) or manual.
fetched_at	When the pricing page was read, UTC.
text_sha256	SHA-256 of the cleaned text that was read.
raw_sha256	SHA-256 of the page as served.
price_in_html_as_served	A price amount is in the HTML as served, without running scripts: yes, no or unknown.
currencies_shown	Currency codes and ambiguous symbols shown next to amounts.
structured_data_prices	Prices in the page’s JSON-LD Offer or Product data.
free_trial	A free trial is stated: yes, no or unknown (a missing phrase is unknown, never no).
trial_days	Days of the free trial, when stated.
no_credit_card	The trial is stated to need no credit card: yes, no or unknown.
ai_search_crawlers_closed	AI search and user-initiated crawlers of the crawler study’s list (training crawlers are not counted) that the pricing page’s robots.txt closes it to (none, a list, or unknown).
page_kind	plans, contact_only or no_pricing.
plan_count	Plans on the page.
free_plan	A plan is free.
contact_sales_only	Every plan is “contact sales”.
custom_or_enterprise_tier	A plan has no price (custom or enterprise).
lifetime_or_one_time_deal	A paid plan is a one-time price.
usage_pricing	A plan is priced per request, result or row.
usage_only	Every priced plan is priced by use, so there is no entry price.
entry_price_per_month	Cheapest paid plan that is not custom, per month at its minimum units: monthly when offered, otherwise annual divided by 12. In entry_currency, not converted.
entry_currency	Currency of the entry price. A bare $ is read as USD.
entry_plan	Name of the entry plan.
entry_billed	monthly, or annual_divided_by_12.
annual_discount_percent	Percent saved by the annual price at the entry plan, when both prices are shown.
primary_unit	What the entry plan is priced or limited by: seat, credit, page_url, project_site, keyword, prompt, location, content_item, usage, flat or other.
metered_units	Units that meter any paid plan.
prompts_at_entry	Prompts the entry plan allows (AI visibility trackers).
price_per_100_prompts	Entry price per month for 100 prompts, in entry_currency (AI visibility trackers).
checked_in_second_reading	Every field of this row was checked against the page text in a second reading by the editor and corrected where it was wrong.

Columns of plans.csv

Column	Meaning
tool	The tool.
category	Our label for the tool’s main product.
plan	Plan name as the page writes it.
order	Position on the page, from 1.
kind	free, paid or custom (no price, contact sales).
price_written	The price exactly as the page writes it.
amount	The number in price_written.
currency	ISO 4217 code of the price. A bare $ is read as USD (see normalisation).
period	month, year, one_time or none.
per_unit	What the price is per; flat when it is not per anything.
per_unit_wording	The page’s wording when per_unit is other.
other_period	The other billing period when the page shows both.
other_price_written	The price of the other billing period as written.
other_amount	The number in other_price_written.
min_units	The fewest units the price applies to.
limits	Limits of the plan: unit quantity pairs separated by semicolons, unlimited where stated.
overage_priced	Extra usage is priced on the page.
normalisation	Notes on how the row was read: bare_dollar_as_usd (a price written with a bare $ is read as US dollars; recompute it from price_written).
checked_in_second_reading	This plan was checked against the page text in a second reading by the editor and corrected where it was wrong.

figures.csv and figures.json hold one row per figure, item and segment with the count, the denominator it is on and its share; a median row has the median and the quartiles. accuracy.csv holds the accuracy of each field. excluded.csv holds every tool that is not read.

Limits

• Prices are those of the read dates and of the read location. Prices behind a toggle that a click builds are not read. Taxes, coupons and logged-in prices are not covered.
• Custom plans have no price. A tool whose pages need a person to read them past a bot check is not in this edition’s data.
• The list is not the whole market. Categories are our labels, assigned from the vendor’s own description of its main product.
• Prices are in the currency the page shows and are not converted. A price written with a bare $ is read as US dollars (normalisation bare_dollar_as_usd, recomputable from price_written). The entry-price figure is on the tools whose entry price is in US dollars; the others are counted apart.
• The model’s measured error rates apply: a plan can be missed or read wrong. The accuracy of each field is in accuracy.csv, measured on the rows of the editor’s second reading, before correction.
• A field is used in a figure on all the tools when its accuracy is at least 90% and the lower bound of its 95% Wilson interval is at least 85%. A figure that rests on a field below that bar is computed from the tools checked in the second reading, using their corrected values, not from all the tools read, and says so (rule set on 28 October 2026). Other fields stay in the data with a note and in no figure.
• The files list tools in alphabetical order. There is no ranking, and no figure names a cheapest or best tool.

Cite

QueryRev Research (2026). How SEO and AI-visibility tools charge: pricing of 234 tools, read 24 October 2026. queryrev.com/research/seo-tool-pricing. CC BY 4.0