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Company and operational records
Spirit Airlines (bankruptcy estate)
Technology company (winning bidder)
Aug 2026
About 100 million emails, 500 million Teams chats, documents, spreadsheets and other business data; passenger profiles excluded
$10M winning bid; $7.5M alternate bid
Not yet approved; sale hearing set for Nov 6, 2026
Axios <https://www.axios.com/2026/08/17/google-spirit-airlines-bankruptcy>; Chapter 11 Cases <https://chapter11cases.com/blogs/news/spirit-airlines-case-update-the-data-sale-slips-to-november-as-spirit-moves-to-unwind-the-hfs-aircraft-deal>
Company and operational records
A closed crypto startup
Undisclosed buyer
2026
Its code base, plus workspace data from Google, Notion, Figma and Slack
About $25,000 for the code; workspace data likely around $15,000, pending
Code sold; workspace data pending
MIT Technology Review (Oct 2026) <https://www.technologyreview.com/2026/10/13/1145755/ai-labs-buying-data-from-dead-startups-to-train-models/>
Company and operational records
Shut-down startups, through wind-down firms
AI developers and data vendors
2025 to 2026
Internal Slack chats and email threads, used to build simulated workplaces for AI agents
Some deals reportedly reached six figures; one wind-down firm reported nearly 100 such transactions in a year
Ongoing
Forbes, via Newser (Apr 2026) <https://www.newser.com/story/387644/failed-startups-sell-slack-chats-emails-to-train-ai.html>
Platforms, images and user content
Reddit
Google
Feb 2024
Posts and comments
About $60M a year
Signed
Reuters, via The Decoder <https://the-decoder.com/reddit-signs-60-million-annual-training-data-deal-with-google/>
Platforms, images and user content
Reddit
Multiple buyers
2024
Data licensing contracts disclosed in IPO filing
$203M aggregate contract value over 2 to 3 years
Signed
Quartz, citing TechCrunch <https://qz.com/ai-training-data-pricing-licensing-deals-market-052126>
Platforms, images and user content
Shutterstock
Multiple AI companies
2023
Images, video and metadata
$104M of AI licensing revenue in 2023
Signed
Bloomberg Law (June 2024) <https://news.bloomberglaw.com/ip-law/shutterstocks-ai-licensing-business-generated-104-million>
Platforms, images and user content
Photobucket
Several AI companies (talks)
Apr 2024
About 13 billion images and videos
Asking roughly 5 cents to $1 per photo, more per video
Negotiation, not a signed price
Reuters, via The Decoder <https://the-decoder.com/tech-giants-are-on-a-billion-dollar-shopping-spree-for-ai-training-data/>
Platforms, images and user content
Stack Overflow
OpenAI
May 2024
Developer questions and answers
Undisclosed
Signed
LLM Pulse deal map <https://llmpulse.ai/blog/ai-content-licensing-deals/>
News publishers
News Corp
OpenAI
May 2024
Archive and current reporting
More than $250M over five years
Signed
WSJ, via WION <https://www.wionews.com/business-economy/openai-secures-major-content-deal-with-news-corp-724479>
News publishers
News Corp
Meta
Mar 2026
US and UK content for AI answers and training
Up to $50M a year, at least three years
Signed
WSJ, via RightsTech <https://rightstech.com/2026/03/news-corp-meta-in-ai-content-licensing-deal-worth-up-to-50-million-a-year/>
News publishers
Axel Springer
OpenAI
Dec 2023
News content
Tens of millions of euros a year
Signed
Bloomberg, via The Decoder <https://the-decoder.com/axel-springer-and-openai-license-agreement-is-worth-tens-of-millions-of-euros-per-year/>
News publishers
Dotdash Meredith
OpenAI
2024
Magazine and web content
About $16M a year
Signed
Adweek <https://www.adweek.com/media/dotdash-merediths-openai-deal-is-worth-16-million-per-year/>
News publishers
The New York Times
Amazon
May 2025
News, recipes and sports content
$20M to $25M a year
Signed
WSJ, via GeekWire <https://www.geekwire.com/2025/report-amazon-to-pay-at-least-20m-a-year-in-ai-content-deal-with-new-york-times/>
News publishers
Financial Times
OpenAI
Apr 2024
Archive and current reporting
Undisclosed
Signed
Mobile World Live <https://www.mobileworldlive.com/ai-cloud/openai-inks-content-deal-with-financial-times/>
News publishers
Publishers in Comet Plus
Perplexity
Aug 2025
Content used in AI answers and browsing
$42.5M initial pool; 80% of Comet Plus revenue to publishers
Program
Axios <https://www.axios.com/2025/08/26/perplexity-comet-plus-subscription>
Books and academic publishing
Wiley
Undisclosed technology company
2024
Academic and professional books
$23M one-time deal; about $44M of AI rights revenue expected for the year
Signed
The Bookseller <https://www.thebookseller.com/news/wiley-set-to-earn-44m-from-ai-rights-deals>
Books and academic publishing
Taylor & Francis (Informa)
Microsoft
May 2024
Academic content
$10M initial agreement
Signed
Quartz <https://qz.com/ai-training-data-pricing-licensing-deals-market-052126>
Books and academic publishing
HarperCollins
Undisclosed (reported as Microsoft)
Nov 2024
Nonfiction backlist, author opt-in
$5,000 per title for three years, half to the author
Signed
Publishers Weekly <https://www.publishersweekly.com/pw/print/20241125/96533-agents-authors-question-harpercollins-ai-deal.html>
Video, driving, spatial and audio datasets
NATIX (driving-camera network)
A lab building world models
Oct 2026
3,000 hours of real-world driving video
Six figures
Signed, as stated by the seller
Machine Economy <https://machineeconomy.co.uk/briefings/natix-driving-data-sale>
Video, driving, spatial and audio datasets
Aerometrex (aerial survey firm)
Two AI technology companies
Jun 2026
Existing 3D and LiDAR spatial datasets
A$1.07M combined
Signed
Business News Today <http://business-news-today.com/aerometrex-asx-amx-turns-spatial-data-into-ai-revenue-with-neara-and-zeromatter-deals/>
Video, driving, spatial and audio datasets
GoPro subscribers
Buyers through GoPro's AI training licensing program
Aug 2025
More than 125,000 hours of opted-in video
Owners receive 50% of license revenue
Program
GoPro <https://investor.gopro.com/press-releases/press-release-details/2025/GoPro-Subscribers-Quickly-Opt-In-More-Than-125000-Hours-of-Video-Content-for-AI-Training-Licensing-Program/default.aspx>
Video, driving, spatial and audio datasets
SourceAudio (music library)
Several AI music companies
2025
Pre-cleared songs from a catalog of more than 14 million
Nearly $10M of new annual recurring revenue since May 2025
Program
SourceAudio (Sep 2025) <https://www.sourceaudio.com/blog/2025/09/24/sourceaudio-signs-deal-with-music-ai-to-provide-licensed-music-for-ethical-ai-training>

Public AI data licensing deals, 2023 to 2026

A sourced table of publicly reported deals in which AI developers licensed or bought data: news archives, books, platform and user content, video, driving and spatial data, and the rarer sales of company and operational records such as email, team chat and workspace archives.

Each row is one deal, taken from a public source (a company announcement, a court filing or a news report) that is linked in the row. Reported values are given as the source states them. Deals with no published price say so.

Columns

Column Description
Category Type of data: company and operational records; platforms, images and user content; video, driving, spatial and audio datasets; news publishers; books and academic publishing
Seller The organization that licensed or sold the data, or a description where the source does not name it
Buyer The AI developer or acquirer, or a description such as "Undisclosed buyer" where the source does not name one
Date Month and year (or year) of the reported deal
What was licensed or sold The data covered, as described by the source
Reported value The price, range or terms reported by the source, or "Undisclosed"
Status Signed, ongoing, in negotiation, or awaiting court approval, as reported
Source The publication or filing, with its URL

How it was compiled

Origin Data Partners collected deals from public announcements, court filings and news coverage, and kept only deals with a public source. Where a source does not name a party, the row describes it instead (for example, "A closed crypto startup"). Values are not estimated or adjusted. Status reflects the source at the date checked. Pending rows are updated when an outcome is reported.

License and citation

CC BY 4.0. You can share and adapt this data with attribution.

Origin Data Partners (2026). Public AI data licensing deals, 2023 to 2026 [Data set]. https://origindatapartners.com/guides/ai-data-licensing-deals

About Origin Data Partners

Origin Data Partners is an independent data partner that helps companies get their data bought. It values a company's operating records and introduces it to AI developers that license them. A buyer may pay Origin when a deal closes. https://origindatapartners.com

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