*1* 40-159-10 srj IN THE HIGH COURT OF JUDICATURE AT BOMBAY ORDINARY ORIGINAL CIVIL JURISDICTION ARBITRATION APPLICATION NO. 159 OF 2010 E-City Media Pvt Ltd. ..Applicant. v/s. One Ad Display (P) Ltd. ..Respondent. Ms. Neha Shah i/b. Deven Dwarkadas & Partners, for Applicant. None for the Respondent. CORAM : S.J. VAZIFDAR, J. DATE : 24 th JANUARY, 2011. P.C. :- 1 This is an application under section 11 of the Arbitration and Conciliation Act, 1996 2 The parties have entered into an agreement dated 6th February, 2008 under which the Respondent was appointed as an exclusive agent for the selling of designated branding sites. The Respondent was permitted to exploit the rights in respect thereof for the period from 1st March, 2008 to 20th February, 2010 for a consideration of Rs.19 lakhs. Clause 10 of the contract contains an arbitration agreement. 3 Since the Respondent failed to pay the amounts due and payable under the agreement, the Applicant invoked the arbitration clause. 4 The Arbitration application is disposed of by appointing Mr. Venketesh Dhond, an Advocate of this Court, as a sole arbitrator.