THE HON’BLE SRI JUSTICE K.C.BHANU CIVIL MISCELLANEOUS APPEAL NO.937 OF 2010 DATED: 07-02-2011. Between K.Krishnamachari … Appellant-Defendant And 1.D.Suneetha @ Sumithra …Respondent-Plaintiff THE HON’BLE SRI JUSTICE K.C.BHANU CIVIL MISCELLANEOUS APPEAL NO.937 OF 2010 JUDGMENT: This appeal is filed aggrieved by the order, dated 16-09-2010, in I.A.No.498 of 2010 in O.S.No.22 of 2010, on the file of the IV Additional District Judge, East Godavari, Kakinada, whereunder and whereby the application filed by the plaintiff under Order XXXIX Rules 1 and 2 CPC to grant temporary injunction restraining the defendant, his agents, dealers, shopkeepers, distributors or any other person representing him, from using the impugned trade mark ‘Sun Rise’ in any manner in the goods or products and publishing bills, fixing the labels on his goods and selling the same with the said impugned trade mark, was allowed. 2. The Trade and Merchandise Act, 1958 was enacted to provide for the restoration and better protection of trade marks and for the prevention of the use of fraudulent marks on merchandise. To decide whether one trade mark is deceptively similar to another, the broad and essential features of the two marks are to be taken into consideration. It would be enough if the disputed trade mark bears such an overall similarity to the registered trade mark as would be likely to mislead a person usually with one to accept the other when offered to him. The true test is the impression created visually as well as phonetically. If the totality of the impression likely to be caused is deceptive or confusion then the identity is proved. 3. The respondent herein (plaintiff) is doing business from the year 1986 and obtained trademark under the name of ‘Sun Flower’ brand in the year 2006 and she was having trade mark of sale of detergent cakes (soaps) in East, West, Visakhapatnam, Warangal, Karimnagar, Krishna, Prakasam, Guntur and Khammam Districts. The petitioner herein (defendant) started running business and manufacturing the detergent cakes (soaps) under the name and style ‘Jayakrishna Soap Works, Tuni’ in three different sizes under the name and style of ‘Sun Rise’. 4. The trial Court after considering the material on record, granted injunction restraining the defendant from using the impugned trademark ‘Sun Rise’ in any manner. Admittedly, the defendant’s trademark for manufacture of detergent cakes has not been registered. Since the plaintiff is doing business since a long time making vide publicity through press and electronic media, she must have earned reputation. So no other person can use the similar trademark, which is deceptive in nature to that of the plaintiff’s trade mark. Exs.R1 to R4 are wrappers of soaps, which appear to be similar in colour. The plaintiff had shown that the use of the disputed name by the defendant was likely or calculated to deceive or cause confusion or injuries actual or probable to the good will of plaintiff’s business. The difference between two is, one is namely ‘Sun Flower’ and another is namely ‘Sun Rise’. By seeing the colour and label, the possibility of purchasers of these goods may misled, cannot be ruled out. Therefore, the wrappers on the products are totally deceptive in nature so as to attract more sales. The trial Court upon consideration of material on record, rightly granted injunction as the defendant was not having any registered trademark so as to manufacture the soaps in the name and style ‘Sun Rise’. Therefore, absolutely, there are no grounds to interfere with the impugned order. 5. Learned counsel appearing for the petitioner herein (defendant) submits that the petitioner has applied for grant of trademark from the competent authority. This order will not preclude the petitioner herein to carry on the business in pursuance of the trademark, if any, that may be obtained from the competent authority. 6. Learned counsel for the petitioner submits that a direction may be given for early disposal of the case. Considering the fact that it is infringement of trademark, the same has to be decided by the trial Court after letting in evidence. Therefore, the trial Court shall make an endeavour to dispose of the suit as expeditiously as possible preferably within a period of six months from the date of receipt of a copy of this order subject to other part heard and old cases on its file. 7. With the above observation, the Civil Miscellaneous Appeal is dismissed. No order as to costs. -------------------- K.C.BHANU, J DATED: 07-02-2011 Hsd