Datasets:

AdControlCenter
/

ad-creative-quality-human-vs-llm

ad_archive_id int64 1,000,124B 2,440,622B	advertiser stringlengths 3 59	category stringclasses 6 values	ad_type stringclasses 2 values	image_type stringclasses 3 values	has_text bool 2 classes	days_active float64 4 1.15k ⌀	human_headline_score stringclasses 3 values	human_image_score stringclasses 3 values	human_fit_score stringclasses 3 values	ai_headline_score stringclasses 3 values	ai_image_score stringclasses 3 values	ai_fit_score stringclasses 3 values	ai_reasoning stringlengths 429 849	ai_model stringclasses 1 value	collected_at stringdate 2026-04-14 00:00:00 2026-06-14 00:00:00
1,004,779,182,125,046	The Code	developer_tools	feed	designed-ad	true	37	null	bad	null	bad	good	fair	The headline 'Your shortcut to cutting-edge Tech news' is generic newsletter-speak that could belong to any tech publication — it doesn't leverage the specific Claude Code angle that makes the body copy compelling. The image is genuinely strong: a realistic VS Code-style screenshot of an actual curated resource list wi...	claude-sonnet-4-6	2026-06-06
1,007,743,538,605,223	Cloudflare	developer_tools	feed	designed-ad	true	58	null	good	null	fair	good	good	The headline is functional and specific ('4 steps' + target audience framing) but reads like a standard lead-gen ebook title — nothing truly stops the scroll. The image is well-executed: Cloudflare's brand orange gradient, the ebook mockup shown as a physical artifact, a clear CTA button, and the logo all cohesively de...	claude-sonnet-4-6	2026-06-14
1,026,799,126,350,986	EaseSourcing Global	developer_tools	feed	designed-ad	true	20	null	bad	null	bad	fair	fair	The headline 'WA for Quick Quote' is weak and cryptic — abbreviating WhatsApp as 'WA' is unclear, and it offers no value proposition or hook for a scrolling user. The image is a competently designed product ad with bold text overlay ('Factory-Direct Industrial Gateway Solutions'), bullet points, and lifestyle factory i...	claude-sonnet-4-6	2026-06-14
1,029,875,425,240,317	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	411	null	bad	null	bad	good	good	The headline 'EC2 Cheatsheet' is minimal and purely functional — it names the asset but does nothing to stop a scroll or convey value. The image is well-executed with a warm gradient background, clear 'CHEATSHEET' label, a bold title overlay, the Amazon EC2 logo, and a preview of the actual cheatsheet document — all de...	claude-sonnet-4-6	2026-06-14
1,042,946,695,146,312	Coralogix	developer_tools	feed	designed-ad	true	17	null	fair	null	fair	good	good	The baked-in headline 'Observability built for the cloud you're actually running. Not the cloud you had three years ago' is sharper and more resonant than the declared headline 'Modern Observability for Your Cloud,' which is generic by comparison — the image copy does the real work here. The visual design is strong: da...	claude-sonnet-4-6	2026-06-06
1,045,110,748,002,002	Amazon Web Services	developer_tools	feed	designed-ad	true	34	null	good	null	fair	good	good	The headline 'Agentic AI trusted to deliver' (as baked into the image) is functional but slightly vague — 'trusted to deliver' is directionally meaningful for enterprise AI but not highly specific. The cheetah visual is a strong, distinctive choice that communicates speed, precision, and reliability without resorting t...	claude-sonnet-4-6	2026-06-14
1,048,812,180,813,631	HMH Hospitals	developer_tools	feed	designed-ad	true	17	null	bad	null	bad	good	bad	The headline 'Check Your Options Now' is generic and does none of the heavy lifting — the image does all the work with specific pricing (₦1.99M, ₦4.5M), package breakdowns, and refund guarantees baked in. The image is a well-designed dual-panel infographic for IVF and Surrogacy packages with clear pricing, feature list...	claude-sonnet-4-6	2026-06-14
1,054,612,203,744,856	Cranston AI	developer_tools	feed	designed-ad	true	24	null	fair	null	fair	good	good	The headline 'AI Accounting Assistant for Accountants' is functional but redundant and forgettable — 'for Accountants' restates what 'Accounting' already implies. The image is a well-composed designed ad with a clean typographic layout, bold 'AI built for accountants' headline baked in, a clear CTA button, and a produc...	claude-sonnet-4-6	2026-06-06
1,070,931,949,439,110	Cloudflare	developer_tools	feed	designed-ad	true	59	null	bad	null	fair	good	bad	The headline in the image says 'Modernize your network with a coffee shop SASE model' but the rated headline is 'Modernize Your Infrastructure with a Connectivity Cloud' — these are different hooks, creating immediate dissonance. The image is well-designed with Cloudflare's brand colors, illustrated UI mockup, and a we...	claude-sonnet-4-6	2026-06-14
1,078,812,277,794,870	SentryWorld	developer_tools	feed	designed-ad	true	86	null	bad	null	fair	good	good	The headline 'Secure Your Wedding Date' is functional and clear but generic — any wedding venue could use it. The image is a well-composed collage showing the couple, the reception hall, and the ceremony space with a Christmas tree, effectively conveying the venue's aesthetic and seasonal availability. The text overlay...	claude-sonnet-4-6	2026-06-14
1,088,711,646,612,455	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	411	null	bad	null	bad	fair	bad	Critical mismatch: the headline says 'NVIDIA Monitoring Cheatsheet' and the body discusses GPU temperature/workloads, but the image clearly shows a 'MongoDB CheatSheet' with MongoDB branding, and the landing page URL confirms this is a MongoDB cheatsheet ad. The headline and image belong to completely different ads. Th...	claude-sonnet-4-6	2026-06-14
1,109,140,807,404,898	Alibaba.com	developer_tools	feed	designed-ad	true	283	null	fair	null	bad	fair	bad	The headline is a raw product listing title dumped wholesale into an ad — 'Cheap Kids Reading Furniture Height Adjustable Ergonomic Learn Study Desk Children Table and Chair Set With Storage' reads like an SEO keyword string, not a hook. The image is a clean, well-styled product shot in a children's room setting with t...	claude-sonnet-4-6	2026-06-14
1,114,808,620,814,003	Moasure	developer_tools	feed	product-only	true	6	good	good	good	good	good	good	The headline 'Measure. Draw. Calculate. In One Walk.' is punchy, specific, and action-driven — it communicates the core value proposition in a memorable rhythm that would stop a relevant professional mid-scroll. The image shows both the physical Moasure 2 device and the app interface displaying an actual floor plan wit...	claude-sonnet-4-6	2026-04-15
1,129,444,442,274,981	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	381	null	bad	null	bad	fair	fair	The headline 'Datadog Cheatsheet' is purely descriptive and generic — it does zero persuasive work for a scrolling developer. The image shows an actual Datadog dashboard screenshot with visible data and labels, which is relevant and credible for a dev-tools audience but reads more like a product walkthrough than a desi...	claude-sonnet-4-6	2026-06-14
1,129,953,151,446,944	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	739	null	fair	null	bad	good	good	The headline 'K8s Cheatsheet' is extremely minimal and does no persuasive work — it's a label, not a hook, missing any value proposition or reason to click. The image is well-designed: dark purple gradient background, clean typography baked in with 'CHEATSHEET' label and the full descriptive title, plus the recognizabl...	claude-sonnet-4-6	2026-06-14
1,148,645,030,631,069	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	312	null	fair	null	fair	good	good	The headline 'K8s Cheatsheet' is functional but minimal — it speaks the right language for developers but does no persuasive work on its own. The image is well-composed: dark branded background, bold white typography baked in ('Scaling and Rightsizing Kubernetes / <10 Mins Read'), and a laptop showing the actual Datado...	claude-sonnet-4-6	2026-06-14
1,175,788,467,893,593	Cloudflare	developer_tools	feed	designed-ad	true	56	null	fair	null	fair	good	good	The headline is functional but reads like a press release announcement rather than a compelling hook — it names the report but doesn't surface a specific insight or pain point to create urgency. The image is well-executed: Cloudflare's signature orange brand color dominates, the silhouetted SOC operators in front of mu...	claude-sonnet-4-6	2026-06-14
1,190,082,856,174,013	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	423	null	bad	null	fair	good	good	The headline 'K8s Cheatsheet' is functional but minimal — it communicates the offer clearly to a technical audience but does no emotional or urgency work on its own. The image is clean and well-executed: a gradient blue background with the Kubernetes helm icon, plus baked-in text ('Cheatsheet', 'Kubernetes Monitoring G...	claude-sonnet-4-6	2026-06-14
1,201,441,681,871,399	SentryWorld	developer_tools	feed	designed-ad	true	74	null	bad	null	bad	fair	fair	The headline is generic and directive with no emotional hook — 'Finish booking your wedding' and 'Contact us today' are weak CTAs that don't differentiate SentryWorld or create urgency. The image is a collage of wedding venue lifestyle shots (bride, venue exterior, groomsmen walking) with body copy overlaid as baked-in...	claude-sonnet-4-6	2026-06-14
1,205,049,974,871,017	Alibaba.com	developer_tools	feed	designed-ad	true	186	null	fair	null	bad	fair	bad	The headline is a raw product catalog dump — a long, keyword-stuffed string that reads like a SEO title, not a hook; it would mean nothing to a scrolling user. The image is a product specification shot with dimension annotations and a caliper inset showing thickness, which is functional for B2B sourcing but not compell...	claude-sonnet-4-6	2026-06-14
1,212,602,127,406,523	Cloudflare	developer_tools	feed	designed-ad	true	60	null	bad	null	good	good	good	The headline is specific and punchy — 'The End of the Obvious Phish' reframes the threat in a memorable way that speaks directly to security-aware buyers. The image is a well-composed designed ad with Cloudflare's brand orange, a product/article mockup showing 'Detecting ChatGPT Phishing,' a CTA badge, and a small team...	claude-sonnet-4-6	2026-06-14
1,217,871,287,040,415	Chris Miller	developer_tools	feed	designed-ad	true	76	null	bad	null	fair	fair	bad	The headline is intriguing and specific — 'It Wasn't the Beetroot. It Was the Dose.' creates curiosity and speaks to a real frustration — but it's more health/supplement territory than developer tools. The image shows a hand holding Lisinopril (a prescription blood pressure medication) in a park, which is a lifestyle s...	claude-sonnet-4-6	2026-06-06
1,226,516,256,280,680	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	122	null	fair	null	fair	good	good	The headline 'GKE Cheatsheet' is functional but minimal — it names the asset without adding any hook or value prop beyond what the body copy already says. The image is well-composed with a teal-to-purple gradient background, the actual cheatsheet document shown in detail, brand mascot and logo, and a clear CTA button —...	claude-sonnet-4-6	2026-06-14
1,230,289,228,910,885	Cloudflare	developer_tools	feed	designed-ad	true	57	null	fair	null	fair	good	good	The headline is functional but generic — 'practical strategies' is a common content-marketing phrase that doesn't differentiate Cloudflare's angle. The image is strong: bold Cloudflare orange branding, clean typographic hierarchy with '3 strategies to secure, scale, and build with AI' baked in, an ebook mockup, and a c...	claude-sonnet-4-6	2026-06-14
1,233,133,055,396,801	Datadog	developer_tools	feed	designed-ad	true	16	null	bad	null	fair	good	good	The headline 'AWS Observability with Datadog' is functional but generic — 'observability' is category jargon that won't stop a scroll, though it signals relevance to the right audience. The image is well-executed: a teal branded background with a bold, specific value proposition ('Monitor, secure, and manage costs for ...	claude-sonnet-4-6	2026-06-14
1,243,698,441,017,428	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	124	null	fair	null	fair	good	good	The headline is functional but minimal — 'Cheatsheet: Snowflake' tells you what it is but does no persuasive work beyond category signaling. The image is strong for a B2B/DevTools ad: it shows an actual preview of the cheatsheet document with visible metrics, charts, and data tables, giving the audience a concrete tast...	claude-sonnet-4-6	2026-06-14
1,244,011,067,703,139	Alibaba.com	developer_tools	feed	designed-ad	true	106	null	fair	null	bad	fair	bad	The headline 'Xr Studio P3.4 Full Color' is a product SKU, not a hook — it means nothing to a scrolling user and does zero persuasive work. The image shows both the front and back of an LED display panel with a lifestyle inset (concert crowd), which is technically informative for B2B buyers but not distinctive; the iDI...	claude-sonnet-4-6	2026-06-14
1,249,911,773,973,208	Josh Green	developer_tools	feed	product-only	false	14	null	fair	null	good	fair	bad	The headline is specific and concrete — it names the exact product, hours, condition, and seasonal urgency, which does real work for a buyer in this niche. The image is a straightforward product shot of the drone on a parking lot with snow in the background — functional but not staged or polished. The critical problem ...	claude-sonnet-4-6	2026-04-15
1,250,987,999,625,556	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	310	null	fair	null	fair	good	good	The headline 'OpenAI Monitoring' is functional but thin — it labels the category without creating urgency or differentiation. The image is strong: it uses Datadog's brand teal with a bold typographic overlay ('Datadog + OpenAI Monitoring Guide'), a cheatsheet label, and a preview of the actual document, which is compel...	claude-sonnet-4-6	2026-06-14
1,253,085,756,900,198	Cloudflare	developer_tools	feed	designed-ad	true	18	null	good	null	good	good	good	The headline 'The path to VPN replacement' is specific and speaks directly to a real pain point for IT/security decision-makers, making it a genuine scroll-stopper in its category. The image is well-executed — Cloudflare's brand orange dominates, the security shield graphic is topically relevant, and the 'WHITEPAPER' l...	claude-sonnet-4-6	2026-06-14
1,255,220,812,928,664	Midea Heating & Cooling North America	developer_tools	feed	designed-ad	true	8	null	good	null	bad	fair	fair	The headline is generic corporate naming with no hook, benefit, or emotional pull — just a brand name and category label. The image is a clever 'Reality vs. LinkedIn' comparison format that shows the same product (EVOX G3 air handler) with contrasting copy — simple vs. verbose — which is mildly engaging and on-brand fo...	claude-sonnet-4-6	2026-04-15
1,256,707,709,210,782	Nikkiey Stott	developer_tools	feed	designed-ad	true	85	null	bad	null	good	good	good	The headline 'Ladies eating 1200 calories or less. Read this' is highly specific, emotionally resonant, and targets a real pain point — it earns a stop-scroll. The image is a well-composed product bundle spread showing digital guides, a laptop, tablet, and phone all branded in hot pink with clear price anchoring ($97 c...	claude-sonnet-4-6	2026-06-06
1,259,392,426,310,789	Cloudflare	developer_tools	feed	designed-ad	true	57	null	bad	null	fair	good	good	The headline 'Accelerate AI Adoption confidently' is functional but generic — the image's baked-in headline 'CxO guide to accelerate AI adoption while managing risk' is actually stronger and more specific, targeting a clear executive audience. The image is well-designed with Cloudflare's signature orange branding, a sh...	claude-sonnet-4-6	2026-06-14
1,260,163,879,346,649	SentryWorld	developer_tools	feed	designed-ad	true	117	null	bad	null	fair	good	good	The headline is functional but generic for a hotel retargeting ad — 'book today' is a standard CTA with no differentiation. The image is genuinely attractive, showing a well-maintained lodge property with lush greenery and warm lighting that conveys the upscale Wisconsin resort feel effectively. Fit is solid — the body...	claude-sonnet-4-6	2026-06-14
1,261,256,492,330,340	Cloudflare	developer_tools	feed	designed-ad	true	60	null	fair	null	fair	good	good	The headline 'The path to VPN replacement' is functional and clear for a B2B security audience but lacks urgency or specificity — it reads more like a document title than a scroll-stopping hook. The image is well-executed: Cloudflare's signature orange gradient, branded security shield illustration, and clean typograph...	claude-sonnet-4-6	2026-06-14
1,261,371,892,106,972	Nikkiey Stott	developer_tools	feed	designed-ad	true	74	null	bad	null	good	good	bad	The headline 'Ladies eating 1200 calories or less. Read this' is direct, specific, and speaks to a real pain point — it earns a stop. The image is a well-composed designed ad with large bold text overlay ('Build Muscle Without Counting Every Calorie'), a price badge ($97 crossed out to $27), a CTA button, and a fit wom...	claude-sonnet-4-6	2026-06-06
1,262,121,582,658,243	Boost AI:Fix & Build Credit Score	developer_tools	feed	designed-ad	true	37	null	good	null	good	good	good	The headline 'Still fixing credit errors yourself?' is a sharp, conversational question that directly challenges the reader's behavior and creates immediate relevance for the target audience. The image is a well-composed designed ad featuring a realistic app mockup on an iPhone showing credit scores from all three bure...	claude-sonnet-4-6	2026-06-14
1,263,250,002,352,577	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	124	null	good	null	fair	good	good	The headline is functional and clear but redundant — it just restates 'cheatsheet' twice without adding a compelling hook or benefit. The image is visually striking with a bold blue-to-purple gradient, 3D isometric AWS Lambda logo treatment, and strong brand-coherent design that would stop a developer scrolling. Fit is...	claude-sonnet-4-6	2026-06-14
1,267,564,622,034,269	Dailydoseofds	developer_tools	feed	designed-ad	true	19	null	fair	null	bad	good	fair	The headline 'Master AI for FREE!' is generic hype with no specificity — it could apply to thousands of newsletters or courses and gives no reason to stop scrolling. The image is genuinely strong: a well-designed, information-dense comparison chart of Claude vs Claude Code vs Cowork that would attract developers and da...	claude-sonnet-4-6	2026-06-14
1,267,733,094,703,568	Nikkiey Stott	developer_tools	feed	designed-ad	true	21	fair	good	fair	good	good	good	The headline 'Ladies eating 1200 calories or less. Read this' is specific, targets a precise pain point, and creates genuine pattern-interrupt curiosity for the audience. The image is a well-composed designed ad with bold typography ('BUILD MUSCLE', 'EAT CARBS. SEE ABS.'), a price-drop badge ($97 crossed out, $27 today...	claude-sonnet-4-6	2026-04-15
1,268,349,438,345,766	Hubei Petrokh Machine Manufacturing Co., Ltd	developer_tools	feed	designed-ad	true	32	null	bad	null	fair	good	good	The headline 'Factory Direct Pumping Units for Oilfield Projects' is functional and specific to the industrial category but unremarkable — 'Factory Direct' is a common commodity signal. The image is a well-composed designed ad with branded product photography (Twin and Single Pumping Units), overlaid text labels, certi...	claude-sonnet-4-6	2026-06-06
1,270,945,384,603,176	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	380	null	fair	null	bad	fair	fair	The headline 'Datadog Cheatsheet' is purely generic — it names the brand and format but offers zero hook or specificity about value. The image is a clean gradient-background designed card with baked-in text ('Cloud Network Monitoring Guide', 'CHEATSHEET', 'Quick Read') and a simple chart icon, which is on-brand and pro...	claude-sonnet-4-6	2026-06-14
1,275,631,771,330,782	Bubble	developer_tools	feed	designed-ad	true	81	null	fair	null	good	good	good	The headline 'Build without the paywall' is sharp and emotionally resonant for a bootstrapped founder who's been burned by credit-based pricing — it does real work. The image is a well-designed comparison card that directly dramatizes the pain point (credit systems, token fees, surprise bills vs. Bubble's flat $32/mont...	claude-sonnet-4-6	2026-06-06
1,280,283,360,623,406	Alibaba.com	developer_tools	feed	designed-ad	true	106	null	bad	null	bad	fair	bad	The headline is a keyword-stuffed product listing title with no hook, emotion, or coherent message — it reads like SEO metadata, not ad copy. The image is a 3D-rendered visualization of a car workshop lighting setup with the 'Gneng' brand logo and Chinese text visible in the background, making it a designed-ad with bak...	claude-sonnet-4-6	2026-06-14
1,281,116,227,492,759	LockedIn AI	developer_tools	feed	designed-ad	true	50	null	bad	null	fair	good	good	The headline 'Coding Help, Right When You Need It' is functional but softer than the bolder image headline 'Get Real-Time Coding Answers For Your Next Interview' — it undersells the urgency. The image is well-composed: a branded gradient background, a laptop showing the actual product UI with Python code visible, and a...	claude-sonnet-4-6	2026-06-06
1,285,741,186,529,438	Amazon Web Services	developer_tools	feed	designed-ad	true	34	null	good	null	fair	fair	fair	The headline 'Build agents your way' is functional but generic — 'your way' is a well-worn phrase that adds little specificity for a developer audience evaluating AI agent frameworks. The cheetah visual is a polished AI-generated image meant to convey speed and agility, but it's a metaphorical abstraction that feels mo...	claude-sonnet-4-6	2026-06-14
1,287,893,423,250,469	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	123	null	fair	null	bad	good	fair	The headline says 'AWS Lambda Cheatsheet' but the entire ad — image, body copy, and landing page — is about SageMaker monitoring, creating a jarring mismatch that undermines trust. The image is well-executed: a clean gradient background with the Datadog and AWS logos, a legible cheatsheet preview, and a clear CTA butto...	claude-sonnet-4-6	2026-06-14
1,288,504,820,100,577	Amazon Web Services	developer_tools	feed	designed-ad	true	34	null	good	null	fair	good	good	The headline 'Agentic AI trusted to deliver' (as baked into the image) is functional but vague — 'trusted to deliver' is a soft claim that lacks specificity about what makes AWS's agentic AI trustworthy. The image is distinctive: a running cheetah on a warm-toned background within a rounded card, cleanly set against a ...	claude-sonnet-4-6	2026-06-14
1,293,229,565,687,923	Amazon Web Services	developer_tools	feed	designed-ad	true	27	null	fair	null	fair	good	good	The headline 'AWS Summit NYC' is functional but minimal — it names the event without conveying urgency or a hook to stop the scroll; the body does more heavy lifting with specifics like the date and free registration. The image is a clean, brand-coherent dark-themed event graphic with AWS's signature pixel/grid motif, ...	claude-sonnet-4-6	2026-06-14
1,295,951,736,013,930	Microsoft Azure	developer_tools	feed	designed-ad	true	39	null	fair	null	fair	good	fair	The headline 'Security starts with Azure' is generic and forgettable compared to the image's much stronger '1,571 attempted logins. 0 silent screams.' hook — there's a meaningful disconnect between the two. The image is genuinely strong: dark blue Azure-branded design, a specific data-driven stat, witty copy, and a coh...	claude-sonnet-4-6	2026-06-14
1,296,769,125,877,971	Checkly	developer_tools	feed	designed-ad	true	16	null	bad	null	fair	good	good	The headline 'How LinkedIn uses Checkly' is functional and name-drops a credible brand but is generic in construction — it tells you what it is without a hook. The image is well-designed: dark, brand-coherent, with a LinkedIn case study card showing concrete metrics (-25% observability spend, 2x coverage) that do the r...	claude-sonnet-4-6	2026-06-14
1,298,924,502,415,151	Dennis Crawford's Neuropathy Blog	developer_tools	feed	designed-ad	true	33	null	fair	null	fair	good	good	The headline 'Finally Fix Nerve Pain' is functional and direct but generic — it doesn't differentiate from dozens of pain-relief ads. The image is well-executed: clean product shot with professional graphic design, ingredient callouts (Magnesium, B12, ALA), a social proof badge ('Trusted by 45,000+'), and clear hierarc...	claude-sonnet-4-6	2026-06-14
1,300,397,828,168,397	Cloudflare	developer_tools	feed	designed-ad	true	44	null	bad	null	good	good	good	The headline uses a concrete statistic (74%) to create immediate relevance for IT decision-makers considering VPN replacement, making it genuinely scroll-stopping. The image is a well-executed branded ad unit in Cloudflare's signature orange, featuring the whitepaper cover and a security shield icon — coherent, profess...	claude-sonnet-4-6	2026-06-14
1,302,006,208,138,627	Amazon Web Services	developer_tools	feed	designed-ad	true	27	null	fair	null	bad	fair	bad	The headline 'AWS Summit NYC' is a bare event name with zero hook — it gives no reason to click and does no persuasive work on its own. The image is a clean, on-brand dark design with AWS-style pixel/gradient motifs and baked-in copy about 'industry-specific use cases,' which is competent but generic for enterprise clo...	claude-sonnet-4-6	2026-06-14
1,305,000,378,490,595	The Emotions Lab	developer_tools	feed	designed-ad	true	18	null	fair	null	bad	fair	bad	The headline 'The Emotions Lab' is just a brand name — zero hook, no specificity, no emotional pull for a scrolling user. The image is a lifestyle photo of a woman and teen girl with a provocative text overlay ('A child's anxiety rises when their mother chronically self abandons') that actually does more headline work ...	claude-sonnet-4-6	2026-06-06
1,307,656,767,400,561	Amazon Web Services	developer_tools	feed	designed-ad	true	27	null	fair	null	fair	good	good	The headline 'AWS Summit NYC' is functional but generic — it names the event without creating urgency or curiosity, though the body copy compensates with specific tech hooks (vector databases, graph reasoning). The image is well-executed: dark background with AWS brand colors, pixelated geometric motif that feels tech-...	claude-sonnet-4-6	2026-06-14
1,310,536,707,671,730	Cloudflare	developer_tools	feed	designed-ad	true	31	null	good	null	good	good	good	The headline is specific and executive-targeted — '5 trends' gives a concrete deliverable, 'C-suite mandate' frames the stakes clearly, making it scroll-stopping for a security buyer. The image is a well-branded, orange-toned ops-center silhouette with Cloudflare logo, 'Download Report' CTA, and bold white headline bak...	claude-sonnet-4-6	2026-06-14
1,312,487,310,927,010	Alibaba.com	developer_tools	feed	designed-ad	true	106	null	fair	null	bad	fair	fair	The headline 'Maize Flour Mill Machine' is purely descriptive product naming with zero persuasive or emotional pull — it reads like a catalog listing, not an ad hook. The image is a straight factory/warehouse shot of industrial milling equipment with the Hongdefa logo watermark in the corner, making it a designed-ad ra...	claude-sonnet-4-6	2026-06-14
1,317,213,399,346,151	Pro-Vigil	developer_tools	feed	designed-ad	true	406	null	bad	null	fair	good	good	The headline '24/7 Construction Security' is functional and clear but not particularly differentiated — it states the obvious without a hook or specific benefit. The image is well-composed: it uses a fake security-camera recording UI overlay (REC indicator, timestamp, battery icon), construction site photography, brand...	claude-sonnet-4-6	2026-06-06
1,319,036,043,432,026	SentryWorld	developer_tools	feed	designed-ad	true	54	null	bad	null	bad	good	fair	The headline 'Learn more about our course' is generic and does nothing to differentiate SentryWorld — it could belong to any golf course anywhere. The aerial image of the flower-bordered course is genuinely striking and visually distinctive, showing off the property's unique landscaping well. However, the ad is categor...	claude-sonnet-4-6	2026-06-14
1,320,341,696,718,003	Verkada	developer_tools	feed	designed-ad	true	16	null	fair	null	fair	good	good	The headline is informative and credibility-building for a government/enterprise audience but reads like a press release rather than a scroll-stopping hook — functional but not compelling. The image is a strong, brand-coherent dark-gradient product showcase with the FedRAMP logo badge and 'Moderate Authorized' text bak...	claude-sonnet-4-6	2026-06-06
1,323,274,066,270,853	CodeRed	developer_tools	feed	designed-ad	true	86	null	bad	null	fair	good	good	The headline 'Cybersecurity Bundle at $34.99' is functional and price-anchored but generic — the image actually does more work with 'Ultimate Red Team Cyber Suite : $34.99' which is more specific and compelling. The image is a well-designed dark-themed ad with strong brand coherence: CodeRed logo, red accents on deep b...	claude-sonnet-4-6	2026-06-06
1,324,613,082,328,590	Google Cloud	developer_tools	feed	designed-ad	true	20	null	fair	null	fair	good	fair	The headline '$300 in free credit' is a concrete offer but feels disconnected from the image's pain-point hook 'Wasting time managing infra?' — the image does the better job of speaking to the developer audience. The image is clean, on-brand Google Cloud design with abstract circles and strong typography baked in, maki...	claude-sonnet-4-6	2026-06-14
1,325,856,329,692,729	Coralogix	developer_tools	feed	designed-ad	true	17	null	fair	null	fair	good	good	The headline 'Modern Observability for Your Cloud' is functional but generic — the image's baked-in copy ('Observability built for the cloud you're actually running. Not the cloud you had three years ago') is far sharper and more resonant, making the declared headline feel like a missed opportunity. The image is well-c...	claude-sonnet-4-6	2026-06-06
1,327,702,855,938,064	Coralogix	developer_tools	feed	designed-ad	true	16	null	fair	null	fair	good	good	The declared headline 'Modern Observability for Your Cloud' is functional but generic — the image's baked-in headline 'Observability built for the cloud you're actually running. Not the cloud you had three years ago' is far sharper and does real work by poking at legacy-tool pain. The image is a polished, brand-coheren...	claude-sonnet-4-6	2026-06-06
1,334,677,428,506,945	SiteGround	developer_tools	feed	designed-ad	true	25	null	fair	null	fair	good	good	The headline 'TYPE IT ⌨️ BUILD IT 🛠 LAUNCH IT 🏎️💨' is punchy and action-oriented but slightly generic for the dev-tools category — it doesn't differentiate enough beyond the emoji energy. The image is well-executed: dark gradient background, clean co-branding between SiteGround and Coderick AI, product UI mockups sh...	claude-sonnet-4-6	2026-06-06
1,338,038,008,185,564	Wagner I.S. North America	developer_tools	feed	designed-ad	true	17	null	good	null	fair	good	good	The headline 'Perfect Coating, Every Time' is functional and category-appropriate but generic — it lacks the specificity to truly stop a scroller. The image is well-composed and brand-coherent, featuring the Wagner Sprint 2 Expert machine prominently against a dark background with bold yellow branding, large text overl...	claude-sonnet-4-6	2026-06-06
1,343,053,597,677,405	Microsoft Azure	developer_tools	feed	designed-ad	true	17	null	fair	null	good	good	good	The headline 'Feel like your tabs have tabs?' is punchy, relatable, and uses wordplay that would stop a developer mid-scroll — it directly mirrors the pain point. The image is a well-composed designed ad on Azure's signature deep blue, combining a lifestyle shot of a developer at work with branded 3D graphic elements (...	claude-sonnet-4-6	2026-06-14
1,345,286,117,497,677	VARC Solutions	developer_tools	feed	designed-ad	true	18	null	bad	null	bad	fair	fair	The submitted headline 'VARC can help you scale!' is generic and brand-centric with no specific hook, but the baked-in image headline 'Outgrowing QuickBooks?' is far stronger — specific, pain-point driven, and scroll-stopping. The image is a competent designed-ad with blue branded layout, bold typography, and a Intuit ...	claude-sonnet-4-6	2026-06-14
1,345,689,221,097,896	Datadog	developer_tools	feed	designed-ad	true	16	null	fair	null	fair	good	good	The headline 'AWS Observability with Datadog' is functional but generic — it names the category without a hook or differentiation. The image is well-executed: a teal branded background with bold overlaid text ('Monitor, secure, and manage costs for your AWS environment') and a mockup of the actual solution brief, givin...	claude-sonnet-4-6	2026-06-14
1,347,505,074,091,874	Cloudflare	developer_tools	feed	designed-ad	true	60	null	bad	null	fair	good	good	The headline 'One Platform. Total Security. Zero Complexity.' is functional and punchy but follows a well-worn three-part parallel structure common in B2B SaaS — it doesn't stand out from dozens of similar ads. The image is well-executed: Cloudflare's signature orange gradient background with a clean network diagram il...	claude-sonnet-4-6	2026-06-14
1,353,167,469,780,676	WhatChimp	developer_tools	feed	designed-ad	true	153	bad	bad	bad	fair	good	good	The headline '0% Markup Fees on API' is functional and differentiating but feels technical and dry — it does specific work for the target audience but won't stop a casual scroller. The image is a well-structured pricing/comparison ad with clear hierarchy: a bold 50% OFF offer, competitor price benchmarks (Wati, AiSensy...	claude-sonnet-4-6	2026-04-15
1,356,815,155,557,599	Star V Learning Centers	developer_tools	feed	designed-ad	true	416	null	bad	null	fair	good	good	The headline is functional and targets a specific audience (SkillBridge is a DoD program for transitioning military), but it's mildly generic in structure — the exclamation mark and 'transition to IT' phrasing don't create urgency. The image is a well-composed designed ad with strong brand elements: logo, color-blocked...	claude-sonnet-4-6	2026-06-06
1,360,141,839,275,778	Amazon Web Services	developer_tools	feed	designed-ad	true	27	null	fair	null	bad	fair	bad	The headline 'AWS Summit NYC' is purely a label — no hook, no benefit, no reason to stop scrolling. The designed image with dark background, pixel-art accent elements, and white body copy is clean and on-brand for AWS, but the image headline reads 'Discover your industry-specific use cases' which doesn't match the ad's...	claude-sonnet-4-6	2026-06-14
1,363,365,989,161,300	Microsoft Azure	developer_tools	feed	designed-ad	true	55	null	good	null	fair	fair	fair	The headline 'Scale fast—no big overhaul' is functional and addresses a real pain point but doesn't fully align with the image's 'Simple. Scalable. Secure.' messaging, creating a slight disconnect between the baked-in text and the ad copy. The image is a polished, brand-coherent Microsoft Azure design with bold typogra...	claude-sonnet-4-6	2026-06-14
1,368,340,288,461,026	Coralogix	developer_tools	feed	designed-ad	true	17	null	fair	null	good	good	good	The baked-in headline 'Observability built for the cloud you're actually running. Not the cloud you had three years ago' is sharper and more resonant than the reported ad headline — it directly pokes at legacy tool pain, which will stop a DevOps or platform engineer mid-scroll. The dark background with colorful 3D abst...	claude-sonnet-4-6	2026-06-06
1,384,838,377,024,069	Wix Design Company	developer_tools	feed	designed-ad	true	27	null	fair	null	bad	fair	fair	The headline 'Affordable Packages fit Every Budget' is generic price-anchoring copy with no specificity or emotional hook — it could belong to any service category. The image is a designed ad with bold typography, pricing tiers ($199/$399/$799), feature callouts, and website mockups baked in, making it visually busy bu...	claude-sonnet-4-6	2026-06-06
1,387,783,506,368,451	Nikkiey Stott	developer_tools	feed	designed-ad	true	21	bad	bad	bad	good	good	good	The headline ('Ladies eating 1200 calories or less. Read this') is a sharp, specific pattern-interrupt that speaks directly to a pain point — strong scroll-stopper for the target audience. The image is a well-composed digital product bundle mockup with baked-in price anchoring ($97 → $27 today), a recognizable trainer ...	claude-sonnet-4-6	2026-04-15
1,393,311,629,336,302	Google Cloud	developer_tools	feed	designed-ad	true	20	null	fair	null	fair	good	good	The headline ($300 free credit) is functional but generic for Google Cloud — it's a standard acquisition offer with no emotional punch. The image is a clean, well-branded Google Cloud design with bold pain-point copy ('Wasting time managing infra?') baked directly into the visual, using Google's signature color blobs —...	claude-sonnet-4-6	2026-06-14
1,395,354,895,660,138	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	124	null	bad	null	fair	good	good	The headline 'Cheatsheet: AWS Lambda' is functional and specific to the offer but lacks emotional pull or a compelling hook beyond naming the resource. The image is strong for developer tooling — it shows a real, detailed Datadog dashboard with AWS Lambda metrics, specific numbers (7K, 249, 148), and colorful data visu...	claude-sonnet-4-6	2026-06-14
1,395,987,068,998,369	SeoBerg	developer_tools	feed	designed-ad	true	53	null	bad	null	fair	good	good	The headline is functional and price-anchored but generic — 'Pro SMM' and 'Grow Your Brand' are category clichés that won't stop a scroller on their own. The image is a well-structured pricing card with clear Good/Better/Best tiers, pricing, platform icons, and feature lists — it does real informational work and is vis...	claude-sonnet-4-6	2026-06-06
1,407,268,774,420,905	Kinsta	developer_tools	feed	designed-ad	true	87	null	bad	null	fair	good	good	The headline 'The Kinsta Update You've Been Waiting For' is functional but generic — it doesn't surface the specific benefit (automatic updates) and relies on built-up anticipation that cold audiences won't share. The image is well-composed for a developer tools ad: it shows an actual product dashboard with real status...	claude-sonnet-4-6	2026-06-06
1,407,487,353,714,144	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	381	null	fair	null	fair	good	good	The headline 'Datadog Cheatsheet' is functional but generic — it names the asset without a hook; the body copy does the real work with specific pain points like DNS issues and TLS vulnerabilities. The image is a well-executed designed-ad with a gradient background (blue-to-green, brand-coherent for Datadog) and a float...	claude-sonnet-4-6	2026-06-14
1,413,891,422,956,306	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	380	null	fair	null	fair	good	good	The headline 'Datadog Cheatsheet' is functional but bland — it's just a product descriptor with no hook or value proposition, though the body copy compensates by naming specific pain points (DNS issues, TLS vulnerabilities). The image is well-executed: clean purple gradient brand colors, the eye icon cleverly reinforce...	claude-sonnet-4-6	2026-06-14
1,414,215,659,915,432	Amazon Web Services	developer_tools	feed	designed-ad	true	87	null	fair	null	fair	good	good	The headline 'Lead the agentic AI era' is functional but generic — it's aspirational corporate-speak that doesn't differentiate AWS from any other AI platform. The image is visually striking: a motion-blurred cheetah against a warm dusty backdrop with 'Chase Down AI Value' baked in as an overlay, plus the AWS Run-Ready...	claude-sonnet-4-6	2026-06-14
1,414,663,943,762,209	VUZO	developer_tools	feed	designed-ad	true	26	null	fair	null	bad	fair	fair	The headline is literally 'www.fb.com' — a tracking/landing URL placeholder, not a real headline, which is a critical failure. The image is a designed ad with the 'Multiple AI Assistants One Platform' overlay, the Vuzo logo, and floating AI assistant role cards around an excited man on a beanbag — it's coherent and rea...	claude-sonnet-4-6	2026-06-06
1,414,815,030,144,730	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	124	null	fair	null	fair	good	good	The headline 'Cheatsheet: Snowflake' is functional and clear for the developer/data-engineering audience but lacks any hook beyond naming the product — it's direct but won't stop a scroll on its own. The image is a strong choice: an actual Snowflake monitoring dashboard screenshot showing real metrics (73.62 credits, 5...	claude-sonnet-4-6	2026-06-14
1,422,998,678,917,156	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	294	null	bad	null	bad	fair	bad	The headline says 'NVIDIA Monitoring Cheatsheet' but the image prominently displays 'MongoDB CheatSheet' with the MongoDB logo, and the landing page URL points to a MongoDB cheatsheet — three different products/topics creating a deeply incoherent ad. The image is a reasonably designed ad with text overlay on a gradient...	claude-sonnet-4-6	2026-06-14
1,424,334,365,717,358	Alibaba.com	developer_tools	feed	designed-ad	true	146	null	bad	null	bad	fair	bad	The headline is a raw product listing title stuffed with keywords — zero emotional hook, no stopping power, reads like a catalog SKU. The image is a lifestyle shot of a model holding three corduroy tote bags in different colors, which is adequate for a fashion/accessories ad but mediocre in styling; the 'ORANGE' text o...	claude-sonnet-4-6	2026-06-14
1,424,458,843,050,541	BusinessCompassLLC	developer_tools	feed	designed-ad	true	16	null	bad	null	bad	fair	bad	The headline 'Book a Meeting - Business Compass' is purely a CTA with zero hook — it tells you nothing about the product's value and would stop no scroller. The image is a branded logo mark with a compass embedded in a bold 'B' letterform — it's visually clean and coherent as a logo, but it's just a logo, not an ad cre...	claude-sonnet-4-6	2026-06-14
1,433,670,564,619,518	Google Cloud	developer_tools	feed	designed-ad	true	53	null	good	null	fair	good	fair	The headline '$300 in free credit' is a concrete offer but feels generic for a developer-tools audience — it's a standard acquisition hook with no specificity about what problem it solves. The image is well-executed with Google Cloud's brand system (colorful geometric blobs, clean typography, logo), and 'Wasting time m...	claude-sonnet-4-6	2026-06-06
1,437,999,024,304,022	Datadog Cheatsheets	developer_tools	feed	designed-ad	true	381	null	bad	null	bad	fair	fair	The headline 'Datadog Cheatsheet' is purely generic and does zero persuasive work — it names the asset without selling any benefit or creating urgency. The image is a screenshot of an actual Datadog dashboard showing network traffic analytics, which is at least relevant and authentic for a developer-tools audience, tho...	claude-sonnet-4-6	2026-06-14
1,451,611,180,100,743	Ohio Society of Professional Surveyors	developer_tools	feed	designed-ad	true	16	null	bad	null	good	good	good	The headline is punchy and uses a contrast mechanic ('while your friends…') that creates social proof and curiosity — strong scroll-stopper for the target audience. The image IS the headline, rendered in bold white on a confident red background — simple, typographic, and deliberately designed with no distractions. Fit ...	claude-sonnet-4-6	2026-06-14
1,457,440,675,913,262	Alibaba.com	developer_tools	feed	designed-ad	true	95	null	fair	null	bad	fair	bad	The headline 'Gondola Shelving' is purely descriptive product labeling — no hook, no benefit, no reason to stop scrolling. The image shows a well-stocked retail shelving unit in a clean scene, which is functional but unremarkable; it contains the JinCangLian logo overlay and a faint 'HEDA SHELVES' watermark, hence hasT...	claude-sonnet-4-6	2026-06-14
1,459,712,252,177,915	Kentik	developer_tools	feed	designed-ad	true	115	null	bad	null	good	good	good	The headline is specific and clever — naming both the demo CTA and the physical incentive (TCP/IP shirt) creates a concrete, memorable hook for a networking audience. The image is well-composed with a branded lifestyle scene: the 'TCP/IP' AC/DC parody shirt is a brilliant insider joke for the networking/DevOps crowd, p...	claude-sonnet-4-6	2026-06-06
1,462,058,885,221,698	ControlByWeb	developer_tools	feed	designed-ad	true	16	null	bad	null	fair	good	good	The headline 'Control Relays from Anywhere' is functional and specific to the product category but not particularly arresting — it reads more like a product description than a scroll-stopper. The image is well-executed for an industrial/IoT product ad: dark atmospheric background with a glowing circular element, real p...	claude-sonnet-4-6	2026-06-14
1,463,163,108,583,426	Stealth Overlay	developer_tools	feed	designed-ad	true	39	null	fair	null	fair	good	good	The headline is functional and descriptive but reads more like a product label than a scroll-stopper — it names the product and category without emotional pull. The image is genuinely clever: a split-screen 'what you see vs. what they see' visual that concretely demonstrates the core value proposition with a real devel...	claude-sonnet-4-6	2026-06-06
1,465,357,071,941,071	ZC Storage Solution	developer_tools	feed	designed-ad	true	20	null	bad	null	fair	good	good	The headline 'Safer Material Handling With Intelligent Mobile Robots' is functional and specific enough but lacks a sharp hook or differentiator — it reads like a category descriptor rather than a compelling reason to stop. The image is well-composed: it shows the actual AMR robot in a warehouse context with baked-in t...	claude-sonnet-4-6	2026-06-06
1,465,556,032,033,152	Microsoft Azure	developer_tools	feed	designed-ad	true	39	null	fair	null	fair	good	good	The headline 'Scale easy on Azure' is functional but generic — the image's baked-in headline 'Users spike. Stress doesn't.' is far stronger and more specific. The designed ad uses Azure's brand colors (navy/cyan) with a clean typographic hierarchy, logo, and geometric accents that feel on-brand for enterprise cloud. Fi...	claude-sonnet-4-6	2026-06-14
1,467,271,347,885,751	CodeRed	developer_tools	feed	designed-ad	true	18	null	bad	null	fair	good	good	The headline 'Get The Updated Red Team Bundle Now' is functional but generic — 'updated' adds weak urgency and it misses the specificity of the $34.99 price point shown prominently in the image. The image is a well-executed designed ad with strong brand identity: dark red/purple gradient, icon grid showing the 8 skill ...	claude-sonnet-4-6	2026-06-06

End of preview. Expand in Data Studio

Human Expert vs LLM Judge: Facebook Ad Creative Quality

500 real Facebook ads from 253 advertisers, each rated for creative quality by a human ad expert AND by a vision LLM — with the LLM's full reasoning.

The headline finding baked into this data: the human and the LLM agree on image quality only 26.8% of the time. The LLM judge rates 71.8% of ads "good"; the human expert rates only 20% "good". If you are using an LLM as a judge of ad creative (or any subjective visual quality), this dataset quantifies the positivity bias you are inheriting.

Built and released by AdControlCenter (ACC), an AI ad-creation platform. This is a slice of the internal corpus behind our report We analyzed 13,572 Facebook ads.

What each row is

One row = one ad that was live in the Meta Ad Library, identified by its public ad_archive_id. We publish derived features and quality labels only — no ad images, headlines, or body copy are included. To view the original creative, look the ad up in the Ad Library:

https://www.facebook.com/ads/library/?id=<ad_archive_id>

(Meta removes inactive non-political ads from the library, so some ads may no longer be viewable there.)

Columns

Column	Type	Coverage	Description
`ad_archive_id`	string	500/500	Meta Ad Library public ID. Join key back to the original creative.
`advertiser`	string	500/500	Advertiser page name (public in the Ad Library). 253 unique advertisers, incl. Cloudflare, Datadog-class brands.
`category`	string	500/500	Our vertical classification: `developer_tools` (220), `ecommerce` (155), `crm_sales` (64), `handmade_etsy` (26), `health_wellness` (20), `saas_productivity` (15).
`ad_type`	string	~500/500	`feed` or `display`.
`image_type`	string	485/500	Vision-classified composition: `designed-ad` (475), `product-only` (8), `unclear` (2), blank (15).
`has_text`	bool	~500/500	Whether the image has baked-in text/typography (headline, offer, wordmark).
`days_active`	int	495/500	Estimated days the ad had been running when collected — a weak but real longevity/performance proxy (ads that keep running tend to keep working).
`human_headline_score`	string	29/500	Human rating of the headline: `bad` / `fair` / `good`. Sparse — the human labeling pass was image-first.
`human_image_score`	string	500/500	The core human label. Expert rating of the creative/image: `bad` (208) / `fair` (192) / `good` (100).
`human_fit_score`	string	29/500	Human rating of headline↔image↔audience fit. Sparse, same reason as above.
`ai_headline_score`	string	500/500	LLM judge rating of the headline: `bad` / `fair` / `good`.
`ai_image_score`	string	500/500	LLM judge rating of the image: `good` (359) / `fair` (138) / `bad` (3).
`ai_fit_score`	string	500/500	LLM judge rating of headline↔image↔audience fit.
`ai_reasoning`	string	500/500	The LLM judge's full written rationale (a paragraph per ad). May quote short excerpts of ad copy in commentary context.
`ai_model`	string	500/500	The judge model. `claude-sonnet-4-6` (vision) for all rows.
`collected_at`	date	500/500	Date the ad was pulled from the Ad Library (2026).

How the sample was built

Source pool: ACC's internal corpus of 13,572 Meta Ad Library ads from 311 curated advertisers across 11 verticals.
982 ads had both a human rating and an LLM rating; 955 of those had a definitive human image score (bad/fair/good, not skipped).
From those 955, we drew a category-stratified proportional sample of 500, deterministic (ordered by ad_archive_id) within each category.

Annotation process

Human labels: a single expert annotator (ACC's founder, a practitioner who reviews ad creative daily), using a 3-point rubric per dimension (headline / image / audience-fit). Single-annotator is a real limitation — treat the human labels as one calibrated expert's judgment, not ground truth by committee.
LLM labels: claude-sonnet-4-6 with vision, shown the ad creative and copy, using the same 3-point rubric, producing scores plus written reasoning. The LLM did not see the human's ratings.

Known limitations

Single human annotator; no inter-annotator agreement stats possible.
Category skew: 44% of rows are developer_tools; the sample mirrors the labeled pool, not the ad ecosystem.
One judge model only (claude-sonnet-4-6); the bias measurement is about that model family, not "LLMs" universally.
days_active is an estimate at collection time, not a verified spend or performance number.
human_headline_score / human_fit_score are present on only 29 rows — use human_image_score as the primary human label.

Suggested uses

LLM-as-judge calibration: measure and correct positivity bias of vision LLMs on subjective creative quality.
Judge fine-tuning / prompt engineering: use human_image_score as target, ai_reasoning as a critique corpus.
Creative-longevity analysis: days_active × quality labels × category.
Feature analysis: does has_text / image_type predict expert quality verdicts?

License & citation

Released under CC BY 4.0. Cite as:

AdControlCenter (2026). Human Expert vs LLM Judge: Facebook Ad Creative Quality (500 ads).
https://adcontrolcenter.com/learn/we-analyzed-13572-facebook-ads

Questions or want the bigger slice (3,260 human ratings / 13.5k ads with derived features)? Reach out via adcontrolcenter.com.

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