Order_ID string | Order_Date string | Year int64 | Quarter string | Month int64 | Month_Name string | Region string | Country string | City string | Sales_Person string | Customer_Type string | Sales_Channel string | Promotion_Type string | Product_Category string | Brand string | Product_Name string | SKU string | Units_Sold float64 | Unit_Price_USD string | Discount_Pct float64 | Gross_Sales_USD float64 | Marketing_Spend_USD float64 | COGS_USD float64 | Logistics_Cost_USD float64 | Net_Revenue_USD float64 | Profit_USD float64 | Profit_Margin_Pct float64 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
FMCG-2025-000001 | 2025-09-26 | 2,025 | Q3 | 9 | September | Oceania | Australia | Perth | Ethan Cole | B2C | Modern Trade | Seasonal Campaign | Personal Care | PureLiva | Shampoo Repair | PCR-PL-101 | 73 | 8.47 | 8.94 | 618.31 | 66.05 | 314.09 | 43.03 | 563.03 | 139.86 | 24.84 |
FMCG-2024-000002 | 2024-10-09 | 2,024 | Q4 | 10 | October | Asia | India | Mumbai | Meera Nair | B2C | Online | Bundle Offer | Personal Care | BrightSmile | Toothpaste Mint | PCR-BS-301 | 99 | 2.89 | 9.86 | 286.11 | 35.26 | 123.79 | 23.89 | 257.9 | 74.96 | 29.07 |
FMCG-2024-000003 | 2024-07-06 | 2,024 | Q3 | 7 | July | North America | USA | Los Angeles | Nina Booker | B2B | Distributor | Seasonal Campaign | Personal Care | FreshNest | Body Wash Citrus | PCR-FN-201 | 361 | 5.96 | 15.32 | 2,151.56 | 171.46 | 1,011.6 | 107.02 | 1,821.94 | 531.86 | 29.19 |
FMCG-2024-000004 | 2024-05-25 | 2,024 | Q2 | 5 | May | Europe | France | Paris | Oliver Kent | B2B | Wholesale | No Promo | Snacks | NutriBite | Protein Bar Peanut | SNK-NB-202 | 603 | 3.80 | 18 | 2,291.4 | 118.39 | 1,133.66 | 85.2 | 1,878.95 | 541.7 | 28.83 |
FMCG-2023-000005 | 2023-08-10 | 2,023 | Q3 | 8 | August | Europe | France | Lyon | Lucas Bennett | B2C | Modern Trade | Loyalty Cashback | Dairy & Breakfast | FarmJoy | Greek Yogurt Plain | DBF-FJ-202 | 113 | 3.18 | 12.46 | 359.34 | 34.82 | 157.7 | 23.02 | 314.57 | 99.03 | 31.48 |
FMCG-2025-000006 | 2025-05-27 | 2,025 | Q2 | 5 | May | Asia | Thailand | Bangkok | Nikhil Bhat | B2B | Modern Trade | Seasonal Campaign | Personal Care | BrightSmile | Toothpaste Mint | PCR-BS-301 | 101 | 2.92 | 14.59 | 294.92 | 29.48 | 120.91 | 17.04 | 251.89 | 84.46 | 33.53 |
FMCG-2025-000007 | 2025-03-19 | 2,025 | Q1 | 3 | March | Asia | India | Hyderabad | Farah Siddiqui | B2C | Modern Trade | Loyalty Cashback | Personal Care | FreshNest | Body Wash Citrus | PCR-FN-201 | 155 | 4.83 | 8.32 | 748.65 | 75.17 | 404.53 | 45.67 | 686.36 | 160.99 | 23.46 |
FMCG-2025-000008 | 2025-01-24 | 2,025 | Q1 | 1 | January | Europe | UK | Manchester | Marco Bellini | B2C | Online | Introductory Offer | Household | Softora | Paper Towels | HHD-SF-302 | 134 | 6.61 | 13 | 885.74 | 131.22 | 428.37 | 86.74 | 770.59 | 124.26 | 16.13 |
FMCG-2025-000009 | 2025-03-08 | 2,025 | Q1 | 3 | March | Europe | Italy | Milan | Elena Dupont | B2C | Online | Seasonal Campaign | Beverages | FuelCore | Energy Drink Classic | BEV-FC-201 | 18 | 4.81 | 8.82 | 86.58 | 13.21 | 44.24 | 9.68 | 78.94 | 11.81 | 14.96 |
FMCG-2024-000010 | 2024-12-23 | 2,024 | Q4 | 12 | December | South America | Colombia | Medellin | Lucia Herrera | B2B | Distributor | Loyalty Cashback | Household | SparkShield | Glass Cleaner | HHD-SS-202 | 328 | 4.08 | 17.88 | 1,338.24 | 64.11 | 579.88 | 80.71 | 1,098.96 | 374.26 | 34.06 |
FMCG-2025-000011 | 2025-09-20 | 2,025 | Q3 | 9 | September | Europe | UK | London | Lucas Bennett | B2C | Online | Flash Discount | Snacks | CrunchMile | Potato Chips BBQ | SNK-CM-102 | 17 | 3.08 | 12.95 | 52.36 | 8.59 | 30.47 | 4.96 | 45.58 | 1.56 | 3.42 |
FMCG-2023-000012 | 2023-03-14 | 2,023 | Q1 | 3 | March | South America | Chile | Valparaiso | Mateo Silva | B2C | Online | No Promo | Beverages | AquaGlow | Sparkling Water Lemon | BEV-AG-101 | 16 | 2.71 | 4.84 | 43.36 | 6.41 | 27.85 | 5.59 | 41.26 | 1.41 | 3.42 |
FMCG-2025-000013 | 2025-02-27 | 2,025 | Q1 | 2 | February | South America | Brazil | Sao Paulo | Mateo Silva | B2C | Modern Trade | No Promo | Snacks | NutriBite | Protein Bar Peanut | SNK-NB-202 | 26 | 3.41 | 4.99 | 88.66 | 14.07 | 52.14 | 6.26 | 84.24 | 11.77 | 13.97 |
FMCG-2024-000014 | 2024-09-23 | 2,024 | Q3 | 9 | September | Europe | Spain | Madrid | Marco Bellini | B2B | Distributor | Bundle Offer | Beverages | FuelCore | Energy Drink Zero | BEV-FC-202 | 542 | 4.24 | 16.36 | 2,298.08 | 198.69 | 1,229.53 | 119.54 | 1,922.11 | 374.35 | 19.48 |
FMCG-2023-000015 | 2023-12-31 | 2,023 | Q4 | 12 | December | Europe | France | Lyon | Lucas Bennett | B2C | Online | Flash Discount | Beverages | AquaGlow | Sparkling Water Berry | BEV-AG-102 | 36 | 3.15 | 13.4 | 113.4 | 21.8 | 65.28 | 9.65 | 98.2 | 1.47 | 1.5 |
FMCG-2023-000016 | 2023-06-01 | 2,023 | Q2 | 6 | June | Europe | France | Lyon | Hugo Martin | B2C | Online | No Promo | Personal Care | PureLiva | Conditioner Smooth | PCR-PL-102 | 94 | 7.76 | 4.19 | 729.44 | 106.57 | 425.19 | 68.84 | 698.88 | 98.28 | 14.06 |
FMCG-2024-000017 | 2024-07-07 | 2,024 | Q3 | 7 | July | North America | Mexico | Guadalajara | Nina Booker | B2B | Distributor | No Promo | Dairy & Breakfast | PantryPeak | Peanut Butter Creamy | DBF-PP-301 | 124 | 5.26 | 9.05 | 652.24 | 38.03 | 338.73 | 30.77 | 593.21 | 185.68 | 31.3 |
FMCG-2023-000018 | 2023-04-13 | 2,023 | Q2 | 4 | April | Asia | Thailand | Bangkok | Nikhil Bhat | B2C | Online | Bundle Offer | Dairy & Breakfast | PantryPeak | Peanut Butter Creamy | DBF-PP-301 | 74 | 5.27 | 8.18 | 389.98 | 69.63 | 193.63 | 32.58 | 358.08 | 62.24 | 17.38 |
FMCG-2023-000019 | 2023-12-12 | 2,023 | Q4 | 12 | December | Europe | Germany | Hamburg | Elena Dupont | B2B | Modern Trade | Introductory Offer | Beverages | RoastTrail | Instant Coffee Gold | BEV-RT-301 | 49 | 9.30 | 15.29 | 455.7 | 74.33 | 269.63 | 33.06 | 386.02 | 9 | 2.33 |
FMCG-2023-000020 | 2023-09-13 | 2,023 | Q3 | 9 | September | Asia | India | Delhi | Rohan Iyer | B2B | Wholesale | Seasonal Campaign | Dairy & Breakfast | FarmJoy | Greek Yogurt Plain | DBF-FJ-202 | 517 | 2.14 | 13.29 | 1,106.38 | 58.73 | 480.69 | 39.26 | 959.34 | 380.66 | 39.68 |
FMCG-2024-000021 | 2024-08-28 | 2,024 | Q3 | 8 | August | Asia | Indonesia | Jakarta | Aarav Malhotra | B2B | Wholesale | Seasonal Campaign | Beverages | FuelCore | Energy Drink Zero | BEV-FC-202 | 566 | 3.30 | 23.28 | 1,867.8 | 110.67 | 871.43 | 89.13 | 1,432.98 | 361.75 | 25.24 |
FMCG-2023-000022 | 2023-03-10 | 2,023 | Q1 | 3 | March | Asia | India | Bengaluru | Aarav Malhotra | B2B | Distributor | Bundle Offer | Personal Care | PureLiva | Shampoo Repair | PCR-PL-101 | 572 | 5.49 | 14.26 | 3,140.28 | 220.24 | 1,576.18 | 140.97 | 2,692.48 | 755.09 | 28.04 |
FMCG-2024-000023 | 2024-11-14 | 2,024 | Q4 | 11 | November | North America | Mexico | Mexico City | Javier Morales | B2C | Wholesale | No Promo | Beverages | FuelCore | Energy Drink Zero | BEV-FC-202 | 400 | 3.84 | 10.74 | 1,536 | 71.45 | 905.89 | 76.45 | 1,371.03 | 317.24 | 23.14 |
FMCG-2024-000024 | 2024-09-23 | 2,024 | Q3 | 9 | September | Asia | Indonesia | Surabaya | Rizwan Khan | B2C | Online | No Promo | Personal Care | FreshNest | Body Wash Citrus | PCR-FN-201 | 101 | 4.59 | 6.33 | 463.59 | 56.98 | 257.87 | 38.02 | 434.24 | 81.37 | 18.74 |
FMCG-2024-000025 | 2024-08-03 | 2,024 | Q3 | 8 | August | Asia | India | Hyderabad | Diya Kapoor | B2B | Modern Trade | No Promo | Snacks | NutriBite | Protein Bar Cocoa | SNK-NB-201 | 75 | 2.99 | 11.54 | 224.25 | 53.95 | 105.94 | 12.36 | 198.37 | 26.12 | 13.17 |
FMCG-2024-000026 | 2024-01-21 | 2,024 | Q1 | 1 | January | North America | USA | Atlanta | Sharon Patel | B2C | Online | No Promo | Dairy & Breakfast | FarmJoy | Greek Yogurt Plain | DBF-FJ-202 | 91 | 2.97 | 7.15 | 270.27 | 38.39 | 136.35 | 22.21 | 250.95 | 54 | 21.52 |
FMCG-2024-000027 | 2024-12-13 | 2,024 | Q4 | 12 | December | Europe | Germany | Berlin | Elena Dupont | B2B | Wholesale | Seasonal Campaign | Beverages | AquaGlow | Sparkling Water Berry | BEV-AG-102 | 481 | 3.25 | 15.12 | 1,563.25 | 112.87 | 935.88 | 66.76 | 1,326.89 | 211.38 | 15.93 |
FMCG-2025-000028 | 2025-11-11 | 2,025 | Q4 | 11 | November | South America | Colombia | Medellin | Andres Castillo | B2B | Wholesale | No Promo | Personal Care | FreshNest | Body Wash Citrus | PCR-FN-201 | 291 | 4.82 | 13.84 | 1,402.62 | 40.37 | 720.02 | 70.02 | 1,208.5 | 378.09 | 31.29 |
FMCG-2024-000029 | 2024-04-24 | 2,024 | Q2 | 4 | April | Europe | Germany | Hamburg | Sofia Mercer | B2B | Modern Trade | Seasonal Campaign | Beverages | FuelCore | Energy Drink Zero | BEV-FC-202 | 44 | 4.47 | 19.68 | 196.68 | 20.15 | 86.73 | 13.26 | 157.97 | 37.83 | 23.95 |
FMCG-2024-000030 | 2024-04-21 | 2,024 | Q2 | 4 | April | North America | USA | Los Angeles | Sharon Patel | B2C | Online | Flash Discount | Personal Care | BrightSmile | Toothpaste Mint | PCR-BS-301 | 58 | 3.69 | 11.93 | 214.02 | 32.49 | 90.48 | 17.99 | 188.49 | 47.53 | 25.22 |
FMCG-2024-000031 | 2024-01-04 | 2,024 | Q1 | 1 | January | Europe | Germany | Berlin | Charlotte Ellis | B2B | Distributor | No Promo | Personal Care | BrightSmile | Toothpaste Mint | PCR-BS-301 | 410 | 4.11 | 11.48 | 1,685.1 | 79.69 | 715.99 | 80.33 | 1,491.65 | 615.64 | 41.27 |
FMCG-2023-000032 | 2023-04-30 | 2,023 | Q2 | 4 | April | North America | Canada | Vancouver | Lena Crawford | B2C | Modern Trade | No Promo | Beverages | FuelCore | Energy Drink Zero | BEV-FC-202 | 128 | 4.17 | 7.95 | 533.76 | 47.35 | 306.97 | 37.58 | 491.33 | 99.43 | 20.24 |
FMCG-2024-000033 | 2024-10-31 | 2,024 | Q4 | 10 | October | South America | Brazil | Rio de Janeiro | Valentina Rojas | B2C | Modern Trade | Seasonal Campaign | Personal Care | FreshNest | Hand Soap Gentle | PCR-FN-202 | 190 | 2.84 | 11.46 | 539.6 | 66.31 | 254.6 | 30.65 | 477.76 | 126.2 | 26.41 |
FMCG-2023-000034 | 2023-10-23 | 2,023 | Q4 | 10 | October | Europe | Spain | Madrid | Lucas Bennett | B2B | Modern Trade | Bundle Offer | Dairy & Breakfast | FarmJoy | Yogurt Cup Strawberry | DBF-FJ-201 | 116 | 2.09 | 14.2 | 242.44 | 28.6 | 102.4 | 15.02 | 208.01 | 61.99 | 29.8 |
FMCG-2025-000035 | 2025-02-18 | 2,025 | Q1 | 2 | February | Oceania | New Zealand | Wellington | Noah Sinclair | B2C | Online | No Promo | Snacks | NutriBite | Protein Bar Cocoa | SNK-NB-201 | 43 | 4.15 | 1.61 | 178.45 | 30.61 | 113.42 | 20.46 | 175.58 | 11.09 | 6.32 |
FMCG-2025-000036 | 2025-09-08 | 2,025 | Q3 | 9 | September | North America | USA | Atlanta | Javier Morales | B2B | Wholesale | Bundle Offer | Personal Care | FreshNest | Body Wash Citrus | PCR-FN-201 | 574 | 5.79 | 20.79 | 3,323.46 | 182.08 | 1,440.92 | 120.87 | 2,632.51 | 888.64 | 33.76 |
FMCG-2024-000037 | 2024-05-21 | 2,024 | Q2 | 5 | May | Europe | Spain | Madrid | Sofia Mercer | B2C | Modern Trade | No Promo | Dairy & Breakfast | FarmJoy | Greek Yogurt Plain | DBF-FJ-202 | 178 | 3.20 | 6.89 | 569.6 | 43.05 | 289.81 | 35.51 | 530.35 | 161.98 | 30.54 |
FMCG-2023-000038 | 2023-04-08 | 2,023 | Q2 | 4 | April | Europe | UK | London | Oliver Kent | B2C | Modern Trade | Bundle Offer | Beverages | FuelCore | Energy Drink Classic | BEV-FC-201 | 49 | 4.15 | 7.6 | 203.35 | 30.57 | 109.97 | 14.11 | 187.9 | 33.25 | 17.7 |
FMCG-2023-000039 | 2023-04-28 | 2,023 | Q2 | 4 | April | South America | Brazil | Rio de Janeiro | Andres Castillo | B2C | Online | No Promo | Snacks | TrailNest | Trail Mix Original | SNK-TN-301 | 77 | 3.90 | 5.67 | 300.3 | 37.73 | 164.56 | 29.6 | 283.27 | 51.38 | 18.14 |
FMCG-2024-000040 | 2024-09-30 | 2,024 | Q3 | 9 | September | Europe | France | Lyon | Charlotte Ellis | B2C | Online | No Promo | Beverages | AquaGlow | Sparkling Water Berry | BEV-AG-102 | 99 | 3.48 | 8.43 | 344.52 | 43.03 | 222.58 | 32.82 | 315.48 | 17.05 | 5.4 |
FMCG-2024-000041 | 2024-03-15 | 2,024 | Q1 | 3 | March | Oceania | Australia | Melbourne | Mia Sutton | B2C | Online | Seasonal Campaign | Personal Care | PureLiva | Shampoo Repair | PCR-PL-101 | 122 | 8.07 | 11.46 | 984.54 | 162.71 | 513.87 | 97.49 | 871.71 | 97.64 | 11.2 |
FMCG-2023-000042 | 2023-07-06 | 2,023 | Q3 | 7 | July | North America | USA | New York | Nina Booker | B2C | Online | No Promo | Beverages | FuelCore | Energy Drink Zero | BEV-FC-202 | 71 | 4.31 | 2.17 | 306.01 | 51.96 | 182.15 | 34.31 | 299.37 | 30.95 | 10.34 |
FMCG-2023-000043 | 2023-07-19 | 2,023 | Q3 | 7 | July | North America | USA | New York | Sharon Patel | B2B | Distributor | No Promo | Snacks | NutriBite | Protein Bar Peanut | SNK-NB-202 | 184 | 3.15 | 11.53 | 579.6 | 35.87 | 306.71 | 28.57 | 512.77 | 141.62 | 27.62 |
FMCG-2025-000044 | 2025-12-14 | 2,025 | Q4 | 12 | December | Europe | Germany | Hamburg | Amelia Rhodes | B2C | Online | No Promo | Beverages | ZenLeaf | Green Tea Bags | BEV-ZL-401 | 38 | 6.27 | 3.87 | 238.26 | 28.57 | 154.72 | 23.68 | 229.04 | 22.07 | 9.64 |
FMCG-2023-000045 | 2023-08-24 | 2,023 | Q3 | 8 | August | Asia | Indonesia | Jakarta | Rohan Iyer | B2C | Wholesale | No Promo | Snacks | CrunchMile | Potato Chips BBQ | SNK-CM-102 | 428 | 1.76 | 8.37 | 753.28 | 43.83 | 414.23 | 28.89 | 690.23 | 203.28 | 29.45 |
FMCG-2025-000046 | 2025-10-13 | 2,025 | Q4 | 10 | October | Europe | Spain | Madrid | Lucas Bennett | B2B | Wholesale | Bundle Offer | Beverages | RoastTrail | Instant Coffee Gold | BEV-RT-301 | 269 | 9.72 | 16.62 | 2,614.68 | 187.12 | 1,431.74 | 127.07 | 2,180.12 | 434.19 | 19.92 |
FMCG-2025-000047 | 2025-10-07 | 2,025 | Q4 | 10 | October | North America | USA | New York | Talia Whitmore | B2C | Modern Trade | Seasonal Campaign | Beverages | AquaGlow | Sparkling Water Lemon | BEV-AG-101 | 194 | 2.98 | 7.23 | 578.12 | 74.71 | 368.58 | 41.02 | 536.32 | 52.01 | 9.7 |
FMCG-2023-000048 | 2023-09-17 | 2,023 | Q3 | 9 | September | Europe | Germany | Munich | Marco Bellini | B2B | Distributor | Bundle Offer | Dairy & Breakfast | MorningCo | Oats Wholegrain | DBF-MC-102 | 618 | 5.15 | 15.62 | 3,182.7 | 269.47 | 1,519.43 | 146.2 | 2,685.56 | 750.46 | 27.94 |
FMCG-2025-000049 | 2025-05-09 | 2,025 | Q2 | 5 | May | South America | Chile | Valparaiso | Andres Castillo | B2B | Distributor | No Promo | Personal Care | PureLiva | null | PCR-PL-101 | 413 | 6.24 | 12.29 | 2,577.12 | 144.27 | 1,337.16 | 156.13 | 2,260.39 | 622.83 | 27.55 |
FMCG-2025-000050 | 2025-03-25 | 2,025 | Q1 | 3 | March | Europe | France | Marseille | Oliver Kent | B2B | Wholesale | Bundle Offer | Household | Softora | Paper Towels | HHD-SF-302 | 287 | 6.10 | 19.99 | 1,750.7 | 86.58 | 873.79 | 79.83 | 1,400.74 | 360.54 | 25.74 |
FMCG-2024-000051 | 2024-02-18 | 2,024 | Q1 | 2 | February | Europe | Germany | Hamburg | Amelia Rhodes | B2B | Distributor | Seasonal Campaign | Dairy & Breakfast | PantryPeak | Peanut Butter Creamy | DBF-PP-301 | 579 | 6.81 | 15.65 | 3,942.99 | 278.38 | 1,865.23 | 197.56 | 3,325.91 | 984.74 | 29.61 |
FMCG-2024-000052 | 2024-04-15 | 2,024 | Q2 | 4 | April | Asia | Indonesia | Surabaya | Aarav Malhotra | B2B | Wholesale | Flash Discount | Dairy & Breakfast | MorningCo | Oats Wholegrain | DBF-MC-102 | 572 | 3.43 | 19.61 | 1,961.96 | 180.6 | 856.59 | 72.01 | 1,577.22 | 468.02 | 29.67 |
FMCG-2025-000053 | 2025-07-08 | 2,025 | Q3 | 7 | July | Europe | Germany | Munich | Marco Bellini | B2C | Online | Loyalty Cashback | Personal Care | PureLiva | Shampoo Repair | PCR-PL-101 | 61 | 8.16 | 5.42 | 497.76 | 60.13 | 262.38 | 42.92 | 470.78 | 105.35 | 22.38 |
FMCG-2024-000054 | 2024-07-22 | 2,024 | Q3 | 7 | July | Europe | France | Lyon | Lucas Bennett | B2C | Modern Trade | Seasonal Campaign | Beverages | RoastTrail | Instant Coffee Gold | BEV-RT-301 | 75 | 10.19 | 15.42 | 764.25 | 85.43 | 442.34 | 56.28 | 646.4 | 62.35 | 9.65 |
FMCG-2024-000055 | 2024-11-06 | 2,024 | Q4 | 11 | November | Oceania | Australia | Sydney | Noah Sinclair | B2C | Modern Trade | No Promo | Beverages | RoastTrail | Instant Coffee Gold | BEV-RT-301 | 175 | 9.50 | 2.18 | 1,662.5 | 196.02 | 1,144.04 | 160.89 | 1,626.26 | 125.31 | 7.71 |
FMCG-2025-000056 | 2025-04-22 | 2,025 | Q2 | 4 | April | Europe | UK | Manchester | Lucas Bennett | B2C | Distributor | Seasonal Campaign | Dairy & Breakfast | FarmJoy | Greek Yogurt Plain | DBF-FJ-202 | 213 | 3.41 | 17.21 | 726.33 | 46.56 | 288.64 | 29.18 | 601.33 | 236.95 | 39.4 |
FMCG-2024-000057 | 2024-01-22 | 2,024 | Q1 | 1 | January | South America | Colombia | Bogota | Camila Torres | B2B | Distributor | No Promo | Dairy & Breakfast | PantryPeak | Peanut Butter Creamy | DBF-PP-301 | 302 | 5.05 | 12.76 | 1,525.1 | 64.56 | 737.83 | 100.26 | 1,330.5 | 427.85 | 32.16 |
FMCG-2024-000058 | 2024-01-12 | 2,024 | Q1 | 1 | January | Europe | France | Lyon | Amelia Rhodes | B2B | Wholesale | Seasonal Campaign | Household | HomeNest | Laundry Detergent | HHD-HN-102 | 211 | 10.09 | 16.34 | 2,128.99 | 147.95 | 1,096.22 | 103.94 | 1,781.11 | 433 | 24.31 |
FMCG-2025-000059 | 2025-01-07 | 2,025 | Q1 | 1 | January | Europe | Germany | Munich | Oliver Kent | B2C | Online | Bundle Offer | Dairy & Breakfast | MorningCo | Granola Honey | DBF-MC-101 | 42 | 7.74 | 10.16 | 325.08 | 53.19 | 162.82 | 31.92 | 292.05 | 44.12 | 15.11 |
FMCG-2023-000060 | 2023-05-24 | 2,023 | Q2 | 5 | May | Asia | Indonesia | Jakarta | Rizwan Khan | B2B | Modern Trade | Seasonal Campaign | Dairy & Breakfast | MorningCo | Granola Honey | DBF-MC-101 | 244 | 4.32 | 14.77 | 1,054.08 | 104.76 | 543.54 | 62.89 | 898.39 | 187.2 | 20.84 |
FMCG-2023-000061 | 2023-12-23 | 2,023 | Q4 | 12 | December | europe | France | Lyon | Elena Dupont | B2C | Online | Flash Discount | Snacks | Biscora | Chocolate Cookies | SNK-BI-401 | 119 | 3.39 | 15.14 | 403.41 | 66.91 | 205.92 | 31.15 | 342.33 | 38.35 | 11.2 |
FMCG-2024-000062 | 2024-09-16 | 2,024 | Q3 | 9 | September | Asia | UAE | Abu Dhabi | Nikhil Bhat | B2B | Distributor | Loyalty Cashback | Snacks | CrunchMile | Potato Chips Sea Salt | SNK-CM-101 | 87 | 2.75 | 14.1 | 239.25 | 15.17 | 129.55 | 13.12 | 205.52 | 47.68 | 23.2 |
FMCG-2025-000063 | 2025-04-15 | 2,025 | Q2 | 4 | April | South America | Brazil | Sao Paulo | Mateo Silva | B2B | Wholesale | Flash Discount | Snacks | CrunchMile | Potato Chips Sea Salt | SNK-CM-101 | 174 | 2.11 | 26.46 | 367.14 | 36.77 | 179.49 | 13.03 | 269.99 | 40.7 | 15.07 |
FMCG-2023-000064 | 2023-03-02 | 2,023 | Q1 | 3 | March | Asia | UAE | Dubai | Farah Siddiqui | B2C | Modern Trade | Seasonal Campaign | Beverages | ZenLeaf | Green Tea Bags | BEV-ZL-401 | 99 | 5.73 | 14.05 | 567.27 | 77.8 | 335.69 | 50.57 | 487.57 | 23.51 | 4.82 |
FMCG-2025-000065 | 2025-03-07 | 2,025 | Q1 | 3 | March | Oceania | Australia | Brisbane | Noah Sinclair | B2B | Modern Trade | Seasonal Campaign | Personal Care | BrightSmile | Toothbrush Soft | PCR-BS-302 | 168 | 3.21 | 16.42 | 539.28 | 67.11 | 216.35 | 37.43 | 450.73 | 129.84 | 28.81 |
FMCG-2025-000066 | 2025-12-16 | 2,025 | Q4 | 12 | December | Europe | UK | Birmingham | Elena Dupont | B2C | Modern Trade | Seasonal Campaign | Dairy & Breakfast | FarmJoy | Yogurt Cup Strawberry | DBF-FJ-201 | 224 | 2.74 | 9.41 | 613.76 | 60 | 313.95 | 38.31 | 556.01 | 143.75 | 25.85 |
FMCG-2025-000067 | 2025-12-11 | 2,025 | Q4 | 12 | December | North America | Mexico | Monterrey | Nina Booker | B2C | Modern Trade | Bundle Offer | Household | SparkShield | Glass Cleaner | HHD-SS-202 | 75 | 4.63 | 7.85 | 347.25 | 90.73 | 153.62 | 27.7 | 319.99 | 47.94 | 14.98 |
FMCG-2025-000068 | 2025-05-19 | 2,025 | Q2 | 5 | May | Europe | France | Paris | Marco Bellini | B2B | Modern Trade | Seasonal Campaign | Personal Care | FreshNest | Hand Soap Gentle | PCR-FN-202 | 184 | 3.99 | 17.65 | 734.16 | 91.34 | 315.24 | 46.01 | 604.58 | 151.99 | 25.14 |
FMCG-2024-000069 | 2024-10-01 | 2,024 | Q4 | 10 | October | Asia | Indonesia | Jakarta | Meera Nair | B2C | Modern Trade | Seasonal Campaign | Beverages | FuelCore | Energy Drink Classic | BEV-FC-201 | 108 | 2.84 | 10.24 | 306.72 | 46.81 | 164.81 | 24.8 | 275.31 | 38.89 | 14.13 |
FMCG-2025-000070 | 2025-12-18 | 2,025 | Q4 | 12 | December | North America | USA | Dallas | Colin Reese | B2C | Modern Trade | Seasonal Campaign | Household | SparkShield | Surface Cleaner | HHD-SS-201 | 64 | 5.75 | 13.81 | 368 | 42.93 | 174.31 | 28.46 | 317.18 | 71.48 | 22.54 |
FMCG-2025-000071 | 2025-03-09 | 2,025 | Q1 | 3 | March | South America | Chile | Santiago | Valentina Rojas | B2C | Online | Flash Discount | Personal Care | FreshNest | Hand Soap Gentle | PCR-FN-202 | 85 | 3.43 | 12.34 | 291.55 | 52.99 | 133.68 | 32.75 | 255.57 | 36.15 | 14.14 |
FMCG-2024-000072 | 2024-11-11 | 2,024 | Q4 | 11 | November | Asia | UAE | Abu Dhabi | Aarav Malhotra | B2B | Modern Trade | Seasonal Campaign | Snacks | NutriBite | Protein Bar Cocoa | SNK-NB-201 | 215 | 4.24 | 17.16 | 911.6 | 94.64 | 491.38 | 70.22 | 755.17 | 98.93 | 13.1 |
FMCG-2025-000073 | 2025-11-06 | 2,025 | Q4 | 11 | November | Europe | Germany | Hamburg | Charlotte Ellis | B2C | Modern Trade | Introductory Offer | Snacks | NutriBite | Protein Bar Peanut | SNK-NB-202 | 236 | 3.90 | 12.91 | 920.4 | 122.4 | 487.97 | 54.91 | 801.58 | 136.3 | 17 |
FMCG-2025-000074 | 2025-10-12 | 2,025 | Q4 | 10 | October | Asia | Indonesia | Jakarta | Aarav Malhotra | B2C | Modern Trade | No Promo | Snacks | NutriBite | Protein Bar Peanut | SNK-NB-202 | 31 | 2.70 | 5.14 | 83.7 | 8.49 | 46.91 | 5.58 | 79.4 | 18.42 | 23.2 |
FMCG-2023-000075 | 2023-10-25 | 2,023 | Q4 | 10 | October | North America | Canada | Montreal | Derek Boone | B2C | Modern Trade | No Promo | Dairy & Breakfast | FarmJoy | Yogurt Cup Strawberry | DBF-FJ-201 | 64 | 1.98 | 6.52 | 126.72 | 12.22 | 59.97 | 8.73 | 118.46 | 37.54 | 31.69 |
FMCG-2025-000076 | 2025-04-25 | 2,025 | Q2 | 4 | April | Asia | Indonesia | Jakarta | Meera Nair | B2B | Distributor | Introductory Offer | Dairy & Breakfast | PantryPeak | Peanut Butter Creamy | DBF-PP-301 | 254 | 4.61 | 21.99 | 1,170.94 | 101.19 | 577.5 | 49.16 | 913.45 | 185.6 | 20.32 |
FMCG-2025-000077 | 2025-04-28 | 2,025 | Q2 | 4 | April | Europe | France | Lyon | Amelia Rhodes | B2C | Online | Bundle Offer | Snacks | NutriBite | Protein Bar Peanut | SNK-NB-202 | 44 | 4.16 | 15.7 | 183.04 | 26.63 | 80.86 | 16.2 | 154.3 | 30.61 | 19.84 |
FMCG-2024-000078 | 2024-10-29 | 2,024 | Q4 | 10 | October | Europe | UK | London | Marco Bellini | B2C | Online | No Promo | Personal Care | PureLiva | Shampoo Repair | PCR-PL-101 | 9 | 8.17 | 7.02 | 73.53 | 8.95 | 36.65 | 6 | 68.37 | 16.77 | 24.53 |
FMCG-2023-000079 | 2023-10-29 | 2,023 | Q4 | 10 | October | Asia | India | Delhi | Anika Verma | B2B | Wholesale | No Promo | Personal Care | BrightSmile | Toothbrush Soft | null | 789 | 1.98 | 12.21 | 1,562.22 | 66.41 | 669.24 | 55.29 | 1,371.47 | 580.53 | 42.33 |
FMCG-2023-000080 | 2023-01-19 | 2,023 | Q1 | 1 | January | Asia | UAE | Abu Dhabi | Rohan Iyer | B2C | Modern Trade | Seasonal Campaign | Personal Care | PureLiva | Conditioner Smooth | PCR-PL-102 | 56 | 7.97 | 13.06 | 446.32 | 45.27 | 253.7 | 34.66 | 388.03 | 54.4 | 14.02 |
FMCG-2024-000081 | 2024-12-03 | 2,024 | Q4 | 12 | December | Asia | Thailand | Bangkok | Nikhil Bhat | B2C | Online | Flash Discount | Snacks | CrunchMile | Potato Chips Sea Salt | SNK-CM-101 | 102 | 1.97 | 16.88 | 200.94 | 39.91 | 102.94 | 15.12 | 167.02 | 9.05 | 5.42 |
FMCG-2025-000082 | 2025-05-15 | 2,025 | Q2 | 5 | May | North America | USA | Dallas | Javier Morales | B2C | Wholesale | No Promo | Dairy & Breakfast | MorningCo | Granola Honey | DBF-MC-101 | 381 | 5.87 | 10.48 | 2,236.47 | 185.98 | 1,095.72 | 83.57 | 2,002.09 | 636.82 | 31.81 |
FMCG-2025-000083 | 2025-01-19 | 2,025 | Q1 | 1 | January | Europe | Germany | Berlin | Elena Dupont | B2B | Distributor | No Promo | Beverages | FuelCore | Energy Drink Classic | BEV-FC-201 | 234 | 4.82 | 8.09 | 1,127.88 | 76.87 | 668.45 | 65.61 | 1,036.63 | 225.7 | 21.77 |
FMCG-2023-000084 | 2023-10-12 | 2,023 | Q4 | 10 | October | Oceania | New Zealand | Wellington | Logan Price | B2C | Modern Trade | No Promo | Beverages | FuelCore | Energy Drink Classic | BEV-FC-201 | 110 | 3.95 | 6.61 | 434.5 | 51.51 | 259.04 | 39.05 | 405.78 | 56.18 | 13.84 |
FMCG-2023-000085 | 2023-11-09 | 2,023 | Q4 | 11 | November | Europe | Spain | Barcelona | Hugo Martin | B2C | Online | Bundle Offer | Beverages | FuelCore | Energy Drink Zero | BEV-FC-202 | 45 | 4.38 | 9.86 | 197.1 | 37.48 | 115.16 | 21.31 | 177.67 | 3.72 | 2.09 |
FMCG-2023-000086 | 2023-04-21 | 2,023 | Q2 | 4 | April | Europe | France | Marseille | Elena Dupont | B2B | Distributor | Loyalty Cashback | Household | SparkShield | Surface Cleaner | HHD-SS-201 | 216 | 5.49 | 17.1 | 1,185.84 | 60.56 | 511.23 | 70.15 | 983.06 | 341.12 | 34.7 |
FMCG-2025-000087 | 2025-04-04 | 2,025 | Q2 | 4 | April | Europe | Spain | Valencia | Oliver Kent | B2B | null | No Promo | Household | HomeNest | Dishwash Liquid | HHD-HN-101 | 263 | 4.65 | 10.37 | 1,222.95 | 48.16 | 673.15 | 54.82 | 1,096.13 | 320 | 29.19 |
FMCG-2024-000088 | 2024-04-29 | 2,024 | Q2 | 4 | April | Asia | India | Mumbai | Farah Siddiqui | B2B | Modern Trade | Festival Campaign | Snacks | CrunchMile | Potato Chips BBQ | SNK-CM-102 | 138 | 2.08 | 18.36 | 287.04 | 41.02 | 146.05 | 16.06 | 234.34 | 31.21 | 13.32 |
FMCG-2025-000089 | 2025-06-17 | 2,025 | Q2 | 6 | June | Asia | India | Mumbai | Aarav Malhotra | B2C | Online | Bundle Offer | Dairy & Breakfast | FarmJoy | Greek Yogurt Plain | DBF-FJ-202 | 26 | 2.23 | 10.01 | 57.98 | 7.6 | 26.21 | 4.96 | 52.18 | 13.41 | 25.7 |
FMCG-2025-000090 | 2025-06-18 | 2,025 | Q2 | 6 | June | Asia | India | Delhi | Farah Siddiqui | B2C | Online | No Promo | Household | SparkShield | Glass Cleaner | HHD-SS-202 | 42 | 4.10 | 6.38 | 172.2 | 23.16 | 80.76 | 19.4 | 161.21 | 37.89 | 23.5 |
FMCG-2025-000091 | 2025-05-06 | 2,025 | Q2 | 5 | May | Europe | France | Paris | Amelia Rhodes | B2C | Modern Trade | Flash Discount | Snacks | CrunchMile | Potato Chips BBQ | SNK-CM-102 | 186 | 2.90 | 13.15 | 539.4 | 88.69 | 312.31 | 30.12 | 468.47 | 37.35 | 7.97 |
FMCG-2025-000092 | 2025-01-07 | 2,025 | Q1 | 1 | January | North America | Canada | Vancouver | Javier Morales | B2B | Wholesale | Seasonal Campaign | Beverages | ZenLeaf | Green Tea Bags | BEV-ZL-401 | 221 | 4.81 | 25.07 | 1,063.01 | 72.16 | 496.17 | 50.14 | 796.51 | 178.04 | 22.35 |
FMCG-2025-000093 | 2025-12-02 | 2,025 | Q4 | 12 | December | Europe | France | Marseille | Marco Bellini | B2C | Online | Seasonal Campaign | Beverages | FuelCore | Energy Drink Classic | BEV-FC-201 | 81 | 4.41 | 14.26 | 357.21 | 62.5 | 167.66 | 32.61 | 306.27 | 43.5 | 14.2 |
FMCG-2024-000094 | 2024-06-20 | 2,024 | Q2 | 6 | June | South America | Colombia | Bogota | Bruno Carvalho | B2C | Modern Trade | Bundle Offer | Snacks | TrailNest | Trail Mix Original | SNK-TN-301 | 98 | 4.04 | 12.82 | 395.92 | 44.69 | 195.27 | 29.78 | 345.16 | 75.42 | 21.85 |
FMCG-2025-000095 | 2025-02-25 | 2,025 | Q1 | 2 | February | North America | Mexico | Monterrey | Colin Reese | B2B | Modern Trade | Festival Campaign | Dairy & Breakfast | FarmJoy | Yogurt Cup Strawberry | DBF-FJ-201 | 199 | 2.05 | 19.58 | 407.95 | 52.93 | 160.74 | 24.16 | 328.07 | 90.24 | 27.51 |
FMCG-2024-000096 | 2024-05-27 | 2,024 | Q2 | 5 | May | Europe | Germany | Berlin | Sofia Mercer | B2B | Distributor | Festival Campaign | Personal Care | PureLiva | Conditioner Smooth | PCR-PL-102 | 342 | 7.45 | 21.4 | 2,547.9 | 234.24 | 1,149.57 | 117.2 | 2,002.65 | 501.64 | 25.05 |
FMCG-2023-000097 | 2023-03-06 | 2,023 | Q1 | 3 | March | Europe | UK | Manchester | Elena Dupont | B2B | Distributor | Bundle Offer | Personal Care | BrightSmile | Toothbrush Soft | PCR-BS-302 | 429 | 2.79 | 20.57 | 1,196.91 | 101.74 | 456.34 | 50.05 | 950.71 | 342.58 | 36.03 |
FMCG-2024-000098 | 2024-11-19 | 2,024 | Q4 | 11 | November | Europe | Germany | Berlin | Charlotte Ellis | B2C | Online | Bundle Offer | Dairy & Breakfast | MorningCo | Oats Wholegrain | DBF-MC-102 | 61 | 5.40 | 12.21 | 329.4 | 49 | 153.94 | 29.21 | 289.18 | 57.03 | 19.72 |
FMCG-2025-000099 | 2025-09-13 | 2,025 | Q3 | 9 | September | Europe | Italy | Milan | Hugo Martin | B2C | Online | No Promo | Beverages | FuelCore | Energy Drink Classic | BEV-FC-201 | 82 | 4.25 | 2.85 | 348.5 | 48.4 | 209.77 | 36.17 | 338.57 | 44.23 | 13.06 |
FMCG-2023-000100 | 2023-03-31 | 2,023 | Q1 | 3 | March | Europe | Italy | Turin | Hugo Martin | B2B | Wholesale | No Promo | Snacks | NutriBite | Protein Bar Cocoa | SNK-NB-201 | 297 | 3.89 | 19.2 | 1,155.33 | 42.27 | 585.72 | 44.02 | 933.51 | 261.5 | 28.01 |
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