LBM v3.2 — SEA consumer digital-twin (flagship, client-instrument specialist)
Data & usage notice. This model was finetuned on a proprietary loyalty-card transaction dataset from a Southeast-Asian grocery retailer (not distributed; the training-data repos in this org are private). Like any LLM finetune, it may have memorized fragments of its training data — treat generated personas, baskets and behaviors as SYNTHETIC simulations, never as records of real individuals, and do not attempt to extract or re-identify training examples. Proprietary license: research/evaluation use within the terms set by the publishing org.
Lineage: Qwen3.5-27B → CPT (SEA consumer voice) → stage-1 SFT (public-source personas+reviews)
→ stage-2 SFT on amityco/lbm-sft-v32 (private) (LoRA, LR 1e-4, 1 epoch, seq 2048, 8×H200).
Reproduce: repro/train/train_v32.sh. Evals: repro/eval/*.sh (protocols pinned).
Summary results (2026-07-28 symmetric battery; best-of-three-arms in bold)
| Instrument | v3.2 | v3.4-r2 | notes |
|---|---|---|---|
| Brand's WTP: structure r / level bias / MAPE / T2B | 0.990 / −10.2% / 19.2% / 0.547 | 0.878 / −29.2% / 32.8% / 0.100 | 8-seed protocol, anchor = published row |
| HBA panel TVD / top-match | 36.1 / 63% | 39.7 / 63% | terse ×8-seed protocol |
| §7 coupon (proprietary TH retailer, 2,000 real events): AUC / Brier / meanP (real .199) | 0.697 / 0.469 / 0.759 | 0.721 / 0.534 / 0.815 | exact repro of published 0.6973 |
| Lazada 12,480 AUC | 0.661 | 0.670 | |
| IDN PSM strict-monotone / PME err | 1.0% / 21.8% | 99.5% / 9.2% | v3.2 has the ladder-collapse issue |
| SG persona ov@5 | 0.084 | 0.323 | |
| HES income / age gradient MAE | 2.03 / 1.75 | 2.12 / 1.89 | v3.4-full leads (1.42/1.62) |
| Bangkok Likert r / MAE | 0.393 / 0.420 | 0.363 / 0.489 | 8-seed |
| use-cases: churn / deal / purchase AUC | 0.780 / 0.624 / 0.563 | 0.768 / 0.638 / 0.547 |
Use v3.2 for: client pricing surveys (Brand's-style), survey-panel replication, churn.
Do not use for: persona-conditioned interest prediction (ov@5 0.084) or open-ended VW price
ladders (1% monotone). Full analysis: docs/reports/v34r2_battery/REPORT.md.
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