Picture this: You ask Claude about a topic, and it instantly pulls verified and trusted NYT content — no more guessing if the info is accurate.
The cool part? Publishers stay in control of what they share via API, and users get fast, reliable access through the AI tools they already use. Instead of scraping random stuff off the web, we get a future where publishers actively shape how their journalism shows up in AI.
It’s still a bit technical to set up right now, but this could get super simple soon — like installing apps on your phone, but for your chatbot. And you keep the brand connection, too.
Not saying it solves everything, but it’s definitely a new way to distribute content — and maybe even find some fresh value in the middle of this whole news + AI shakeup. Early movers will have a head start.
Curious what folks think — could MCPs be a real opportunity for journalism?