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<p>A <b>Driver</b> represents an external or internal condition that motivates an organization to define its goals and implement the changes necessary to achieve them.</p>
<h2>Category:</h2>
<p>Motivation</p>
<h2>Examples:</h2>
<p>"Customer satisfaction", "Compliance to legislation", "Profitability", "Economic changes", "Changing legislation"</p>
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