Document ID: chunk:federal_register_of_legislation:F2015L01818:front:0:p84
Version: federal_register_of_legislation:F2015L01818
Segment Type: other
Provision Reference: 
Character Range: 241524–244631

visitor destination with nature-based and Indigenous tourism opportunities.

A variety of media outlets (newspapers, magazines and television) and conservation groups, researchers, professional photographers and filmmakers have already contributed positively to the name and images of Booderee being widely distributed, all with a particular focus on the park's natural and cultural heritage values and recreational opportunities. There is scope to better target these messages and images to increase revenue yields and off-peak visitation and to achieve greater benefits for the Council.

A marketing plan completed for the park in 2006 in association with a restructure of park-use and camping fees (Hailey 2006) provides recommendations and a framework for an action plan/marketing strategy for the park more generally.

Issues
    * The use of culturally appropriate images and the use of messages and promotions will create realistic expectations about a visit to the South Coast of NSW.

    * Promotion and marketing of the park needs to be managed strategically and where appropriate in collaboration with other stakeholders.

Prescriptions

Policies

    7.2.1        The park will be promoted and marketed in accordance with the Sustainable Business Plan with key messages to be determined or approved by the Board (see also Section 7.3, Visitor Information, Education and Interpretation).

    7.2.2        The Director will seek to involve the promotional arms of the tourism industry locally and regionally to promote the park, Indigenous tourism enterprises and the key elements of the Sustainable Business Plan.

    7.2.3        The Director will inform the tourism industry as soon as possible when changes are made to visitor management in the park that will affect tourism products and their promotion.

Action

    7.2.4        As a high priority, in conjunction with the Board, develop and implement a promotions and marketing strategy to promote key elements of the Sustainable Business Plan (see Section 7.1.2).

    7.2.5        In the first year of this management plan, review the schedule of park use fees for the park

    7.3           Visitor information, education and interpretation

Aims
    * Booderee is accurately promoted and interpreted as an Aboriginal-owned, jointly managed national park where land and sea are managed together.

    * Public understanding of the need for nature conservation and for protected areas is promoted along with a positive attitude toward nature conservation in Booderee.

    * Commercial opportunities are provided for traditional owners in delivering information, education and interpretation services.

Background
Well prepared and distributed information enables people to plan their visit and enjoy Booderee in a safe and appropriate way.

Pre-visit information may come from a range of sources including publications, the tourism industry and online sources such as the Booderee web page on the Parks Australia website. The first point of contact for information for visitors arriving at the park is the entry station and the