Document ID: chunk:federal_register_of_legislation:F2021L01354:body:0:p69
Version: federal_register_of_legislation:F2021L01354
Segment Type: other
Provision Reference: 
Character Range: 197225–200551

to visitors. It is where the majority of cultural and educational talks and activities take place and it also supports a number of Aṉangu enterprises. Given the significance of the Cultural Centre as an information hub, Aṉangu suggest that visitors first visit this site before exploring the park.

   Challenges

    •      Making sure the park provides a range of high-quality and culturally appropriate information to visitors to improve their experience, both before visiting and while visiting the park
    •      Making sure visitors are aware of and value the park's cultural and natural values

    •      Making sure Aṉangu are actively involved in providing information and interpretive activities

    •      Keeping up to date with new technology when providing information and interpretation

Prescriptions

5.2.1        The following themes will be central to presentation and marketing of the park:

         1. the tourism principles (section 5.1.1);

         2. the park is a living cultural landscape, World Heritage listed for its cultural and natural values;

         3. the park is Aṉangu owned and jointly managed;

         4. visitor safety; and,

         5. how visitors can protect the park's cultural and natural values.

Actions

5.2.2        Apply a consistent brand design to park information, education and interpretation materials including signage, websites and visitor guides, and encourage awareness of the brand by relevant stakeholders (see also Section 5.3 Promotion, marketing, film and photography).

5.2.3        Provide visitors with pre-visit and on-site educational and interpretive information using a variety of media and means to:
         1. enhance visitor understanding and experience of the park;

         2. communicate the park's cultural and natural values and significance; and

         3. promote compliance with park regulations and culturally appropriate behaviour.

5.2.4        Work with Aṉangu to develop and deliver a range of visitor interpretation and educational experiences and activities, which promote the park's cultural and natural values and greater cultural awareness.

5.2.5        Work with the tourism industry , Yulara and the Kaṯiṯi Petermann IPA to ensure their interpretative and promotional information is consistent with and complementary to the park's interpretive information.

5.2.6        Encourage visitors to make the Cultural Centre their first destination in the park (see also section 5.1.12).

5.2.7        Provide visitors with relevant safety information, including the risks associated with recreational activities in the park (see also Section 6.4 Compliance and enforcement).

    5.3      Promotion, marketing, film and photography

 Objective—What needs to happen

 Promote messages welcoming visitors to experience the park's cultural and natural attractions

 Background

Aṉangu maṟu tjuṯaku ngura nyangatja ka palya nyura pitjanyi, film, aṟa munu photo kutjupa tjuṯa mantjintjaku. Para-nyakula, kulinma, Aṉangu tjutaku nintiringkunytjaku. Aṉangu tjuṯaku Tjukurpa kuṉpu munu puḻka alatjiṯu. Ka nyura ngapartji film, aṟa munu photo tjuṯa wanungku nintinma, minga tjuṯa nintiringkula kulintjaku, nganampa ngura munu Tjukurpaku. Palu kulinma, iwara tjukaṟuru waṉaṉtjaku, kutjupa kutjupa wanti!
 © Aṉangu traditional owner