Document ID: chunk:federal_register_of_legislation:F2016L00002:front:0:p92
Version: federal_register_of_legislation:F2016L00002
Segment Type: other
Provision Reference: 
Character Range: 263522–266650

up-to-date information to the tourism industry through regular industry updates, road reports, workshops and other knowledge-sharing opportunities.

     6.2.10          Engage local industry through the relevant Northern Territory government agencies, Tourism NT and the Australia's Timeless North National Landscape steering committee. Through these conduits hold tourism industry forums or seminars to enable tour operators, guides and other stakeholders from the tourism industry to discuss and learn about park values, management issues and practices, and for industry to share opportunities, ideas and issues related to the park.

     6.2.11          Review course content, mode of delivery and service arrangements for the Kakadu Knowledge for Tour Guides course as required.

     6.2.12          Investigate opportunities for optional cross-cultural sharing in Kakadu as further training for tour guides and operators.

     6.3                 Promotion and marketing

Outcome

    * Promotion of the park presents accurate and appropriate images and information and contributes to increasing visitation

Performance indicators

    * Visitor numbers and length of stay

    * Kakadu website use

    * Compliance of commercial tour operator promotional material with the filming and photography guidelines for the park

Background

   'I want visitors to feel something they'll never forget – and have in their heart and mind forever.'

Bessie Coleman, Wurrkbarbar clan

Promotion, marketing and media coverage of the park can influence visitor awareness levels, numbers, length of stay and levels of satisfaction. Accurate promotion through various media also helps to give people realistic expectations of their visit and is often their first introduction to the park. Promotion and media coverage can help the Board to communicate its messages to park visitors and the general public and assist with gaining public support for the park and, more generally, for the conservation of natural and cultural values.

The size and diversity of the park and the natural and cultural experiences available are best appreciated through multi-day visits at different times of the year. Appropriate promotion and marketing assist this understanding and can lead to increased and more rewarding visitation (longer stays, repeat visits).

Tourism NT, regional tourism associations and other members of the tourism industry are significant promoters and marketers of Kakadu as a major visitor destination and have contributed to the huge role that Kakadu now plays in attracting people to Australia from around the world. Conservation groups, researchers, professional photographers and filmmakers have also contributed to the name and images of Kakadu and aspects of the park's natural and cultural values being well known nationally and internationally.

Implementation of the Shared Vision Principles led to the development of a new logo and branding for the park that was rolled out in 2008 and has contributed to raising the profile of the park as a unique visitor destination.

The park hosts over 100 commercial film and