Document ID: chunk:federal_register_of_legislation:F2015L01818:front:0:p83
Version: federal_register_of_legislation:F2015L01818
Segment Type: other
Provision Reference: 
Character Range: 238419–241847

cultural values and promote an appreciation of Aboriginal culture.
       (e)     Tourism development will recognise and support the Council's goal of sole management of its land and waters.
       (f)       Provision of a range of business and employment opportunities for traditional owners will be an integral component of tourism planning.
       (g)     Visitor information, recreational opportunities, facilities and services will complement and support tourism management objectives for the surrounding region.
       (h)     Long-term sustainability in use of resources will be a determining consideration in tourism developments.

Actions

    7.1.2        Within the first three years of this plan, in consultation with the Board and the Council, develop and implement a Sustainable Business Plan for the park which, drawing on previous studies, considers:

       (a)     appropriate visitor experiences

       (b)     site-specific tourism activities and opportunities

       (c)      business enterprise opportunities for the Council and its members

       (d)     promotion and marketing strategies for off-peak and shoulder seasons

       (e)     the range and use of visitor facilities

       (f)       the park's carrying capacity

       (g)     how the park can be protected from adverse tourism impacts

       (h)     how tourism can support management of the park

       (i)        how tourism can meet the aspirations of traditional owners.

    7.1.3        Implement and regularly review the Sustainable Business Plan.

    7.1.4        Work in partnership with the Council to maintain strong working relationships with regional and state tourism organisations and agencies and to coordinate implementation of the Sustainable Business Plan.

    7.2           Promotion and marketing

Aim
    * Promotion and marketing of the park presents accurate and appropriate information and images which:

     -            increase awareness of Aboriginal ownership and joint management
     -            promote higher revenue yield and off-peak visitation
     -            promote development of Indigenous business enterprises
     - promote sustainable visitation to the park.

Background
Strategic promotion, marketing and media coverage can influence visitor awareness levels, numbers, length of stay, revenue yields and levels of satisfaction. Accurate promotion also helps to give people realistic expectations of their visit to the park.

Promotion and media coverage can help the Board communicate its messages to park visitors and to the general public and assist with gaining public support for the park and, more generally, for the management and conservation of natural and cultural heritage.

Park staff provide information and assistance to visiting journalists, tourism industry representatives, professional photographers and film crews to promote the park and its management. NSW Tourism, the South Coast and Shoalhaven Tourism Boards and other members of the tourism industry can also be major promoters and marketers of Booderee's key values, as a regional visitor destination with nature-based and Indigenous tourism opportunities.

A variety of media outlets (newspapers, magazines and television) and conservation groups, researchers, professional photographers and filmmakers have already contributed positively to the name and images of Booderee being widely distributed, all