Document ID: chunk:federal_register_of_legislation:F2016L00002:front:0:p85
Version: federal_register_of_legislation:F2016L00002
Segment Type: other
Provision Reference: 
Character Range: 243532–246590

and accommodation).

Figure 13 illustrates the line of sight for this section of the plan.

        Figure 13:  Line of sight for Section 6: Kakadu as a visitor experience destination, commercial tourism and promotion

     6.1                 Destination and visitor experience development

Outcome
    * Visitors enjoy a range of quality experiences and facilities

Performance indicators
    * Visitor satisfaction with the range and quality of park experiences

    * Visitor satisfaction with the range and quality of park facilities

Background

   'People need to come here and relax, sit on the country, feel the spirits of this country, and go home and feel the same way.'

Natasha Nadji, Bunitj clan
In May 2004, the Director of National Parks, on behalf of the Board of Management and the Australian and Northern Territory governments, commissioned the development of a shared tourism vision for the Park.

This extensive consultation and analysis process undertaken by John Morse, John King and Jennifer Bartlett resulted in the report: Kakadu – Walking to the future together – A shared vision for tourism in Kakadu National Park (Morse et al. 2005). The report provided a range of recommendations that primarily support:

    * increased Aboriginal involvement and benefits

    * organisational change to support tourism development and facilitation

    * brand development and promotion

    * improved visitor information and interpretation

    * development of visitor experiences

At the core of the report were ten key principles for respecting country and people in the development of tourism, now known as the Shared Vision Principles. The Board of Management adopted these principles in the fifth plan of management as a guide to balance the primary importance of Kakadu's natural and cultural values with the development of a strategic approach to tourism.

To facilitate development of visitor experiences consistent with the Shared Vision, the Tourism Master Plan (DNP 2009) was developed to provide a strategic framework for ensuring visitor experiences are established which are culturally appropriate, environmentally sustainable and match the desires of the target market for Kakadu.

The Tourism Master Plan includes sections on visitor experiences, facilities, access, commercial opportunities, protection of Kakadu from adverse tourism impacts, and the ways in which tourism can promote and appreciate the values of the park and be consistent with the aspirations of Bininj/Mungguy.

The development of experiences and opportunities for visitors under the Tourism Master Plan and individual visitor experience plans—to be developed for each of the visitor precincts in the park— will take into account a range of traveller types, including:

    * Group inclusive travellers who pre-purchase the bulk of their holiday through a travel agent or specialist commercial operator.

    * Free and independent travellers, including 4WD touring and grey nomads, who tend to like the freedom of planning their own arrangements.