Document ID: chunk:federal_register_of_legislation:F2025C00008:reg:20
Version: federal_register_of_legislation:F2025C00008
Segment Type: reg
Provision Reference: reg 20
Character Range: 26411–27658

20  Online tobacco advertisements—prohibited matters
 (1) The website must not:
 (a) contain any information about regulated tobacco items that is not required or permitted under the Act or this instrument; or
 (b) invite or allow bids or offers for the sale of tobacco products; or
 (c) include an e‑cigarette advertisement on the same webpage on which a tobacco advertisement is displayed.
 (2) To avoid doubt, the website must not include any of the following:
 (a) prohibited terms;
 (b) words or images that entice, or are intended to entice, a person to purchase a regulated tobacco item;
 (c) words that directly or by implication contradict, qualify or modify a health warning, a health promotion insert or an on‑product health message;
 (d) images of regulated tobacco items;
 (e) more than one price for each regulated tobacco item;
 (f) content that promotes another website that:
 (i) contains a tobacco advertisement; or
 (ii) solicits internet traffic to a tobacco advertisement.
Note: For the purposes of paragraph (2)(b), examples of words that entice a person to purchase a regulated tobacco item include, but are not limited to, the following:
(a) cheap;
(b) discount;
(c) bulk savings;
(d) buy one, get one free;
(e) tax free.