Document ID: chunk:federal_register_of_legislation:F2022L00636:body:0:p58
Version: federal_register_of_legislation:F2022L00636
Segment Type: other
Provision Reference: 
Character Range: 162422–165595

seat, infrastructure or place in the ANBG to a person, people or a group as a commemorative marker, and may charge an appropriate fee for the service (see also Section 4.2, Financial sustainability).
3.4.7       The ANBG Public Art Master Plan will guide the planning, commissioning, acquisition and installation of permanent artworks in the ANBG.

Actions
3.4.8       Monitor the quality of visitor services and visitor satisfaction through evidence-based research including surveys, reviews and statistics set against performance indicators.
3.4.9       Monitor and report annually on the use of the ANBG by different stakeholder groups to demonstrate its value for learning.
     3.4.10       Encourage and facilitate the use of the ANBG for health-promoting benefits, increasing awareness of the beneficial effects of being in nature.

3.5       Promoting the ANBG

Background
The ANBG is Australia's only national institution to focus solely on Australian plants and related flora. Its work in horticulture and conservation provides a platform to educate, inform and inspire the Australian and scientific community.
The ANBG is not only a world-renowned scientific institution but also an iconic national attraction and premier tourism destination, currently attracting more than 500,000 visitors annually.
The ANBG's target markets are diverse and reflect its multidisciplinary nature and the relevance of its work to society. Key target markets include all levels of government, the general public both locally and nationally, the international scientific community, education providers, the tourism industry, corporate and industry markets and non-government organisations.
The ANBG will communicate its science and conservation role within the scientific community and work closely with tourism partners to promote the Gardens as a premier tourism destination.

Aims
    * Enhance the ANBG's profile as a premier nature-based tourism destination and world‑renowned scientific institution.
    * Broaden audiences through targeted marketing and community outreach to raise awareness of and increase engagement with the ANBG.

Issues
    * The ANBG needs to build upon its status as a national institution and consistently attract visitors throughout the year.
    * The ANBG needs to improve its recognition as a scientific institution. This includes improving understanding of the science partnership between the ANBG and CSIRO in jointly managing CANBR.
    * There are opportunities to promote the ANBG through innovative online communications, social media and multimedia technologies including mobile applications and podcasts.

What we are going to do

Policy
3.5.1       The ANBG will use cooperative marketing with the tourism industry and industry partners, including other national institutions and the ACT Government, to facilitate promotion of the ANBG to local and national audiences.

Actions
3.5.2       Review and update the ANBG brand identity and Interpretation Style Guide every 5 years.
3.5.3       Review and update the ANBG marketing plan every 5 years.
3.5.4       Maximise the use of social media, online and multimedia communication tools,