Document ID: chunk:federal_register_of_legislation:F2021L00231:clause:1_3
Version: federal_register_of_legislation:F2021L00231
Segment Type: clause
Provision Reference: sch 1 cl 3
Character Range: 3730–5232

3  Preamble
  The Association of Market and Social Research Organisations (AMSRO) is the national industry body of market and social research, data and insights organisations. AMSRO's primary objective is to protect and promote the research, data and insights sector so that this sector can continue its important contribution to Australia's economic, social and political wellbeing. In AMSRO's view, the long-term success of the sector depends upon the willing cooperation of the public and business community, which is based upon confidence that the work of the sector is carried out honestly, objectively and without unwelcome intrusion or disadvantage to participants.
  AMSRO decided on its own initiative to develop this APP code under Part IIIB of the Privacy Act.
  The provisions of this Code seek to give effect to the APPs in a manner that is tailored to the research context, while providing the public and business community with the assurances needed to encourage informed and willing participation in market and social research activities.
  This Code imposes some additional requirements to the requirements of the APPs. These obligations reflect the fact that participation by research subjects in market and social research as carried out by AMSRO members is always voluntary; that market and social researchers are generally not interested in making use of the identity of research participants and that they use and disclose the information collected only for research purposes.