Document ID: chunk:federal_register_of_legislation:F2020L01653:schedule:1:p10
Version: federal_register_of_legislation:F2020L01653
Segment Type: schedule
Provision Reference: sch 1 (pt 10/16)
Character Range: 27284–30232

(4)      Any requirement for further information under paragraph (1)(d) must be published by the ACMA on its website.

Part 4—Protections for child viewers
Division 1 – General protections for child viewers

18 Application of this Division

       This Division applies to the broadcast by a licensee of:

         (a)      a C program or P program at any time; and

         (b)      breaks immediately before, during and immediately after a program referred to in paragraph (a).

      19  Content of advertisements

      (1) A licensee must not broadcast an advertisement that misleads or deceives children.

      (2) Nothing in these standards is to be taken to limit the obligation imposed by this section.

20 Pressure in advertisements

      (1) A licensee must not broadcast an advertisement designed to put undue pressure on children to ask their parents or another person to purchase an advertised product or service.

      (2) A licensee must not broadcast an advertisement that states or implies that:
         (a) a product or service makes children who own or enjoy it superior to their peers; or
         (b) a person who buys an advertised product or service for a child is more generous than a person who does not.

21 Clear presentation

      (1) A licensee must not broadcast an advertisement that inaccurately represents the advertised product or service.

      (2) A licensee must not broadcast an advertisement that includes claims that are ambiguous.

      (3) A licensee must not broadcast an advertisement in which children are depicted using products (including toys and games) unless those depictions fairly represent the performance which a child, of the age depicted, can obtain from those products.

      (4) If the size of the product is not clear in an advertisement broadcast by a licensee it must be made clear by reference to something which a child can readily recognise.

      (5) If accessories (for example, batteries, transformers or doll's clothes) are needed to operate or enjoy a product depicted in an advertisement then a licensee must not broadcast the advertisement unless:

         (a) the need for accessories is able to be clearly understood by children; and

         (b) any reference to price clearly differentiates between the price of the product and the price of any accessories.

      (6) A licensee must not broadcast an advertisement that includes mention of prices unless all such mentions are:

         (a) accurately presented in a way which can be clearly understood by children; and

         (b) not attended by words which convey that the price is a low price, such as 'only' or 'just'.

      (7) A licensee must not broadcast an advertisement for a food product that contains any misleading or incorrect information about the nutritional value of that product.

22 Disclaimers and premium offers

      (1) A licensee must not broadcast an advertisement that includes