Document ID: chunk:federal_register_of_legislation:F2018L00165:schedule:2:p8
Version: federal_register_of_legislation:F2018L00165
Segment Type: schedule
Provision Reference: sch 2 (pt 8/9)
Character Range: 90377–93531

with postal communications) efforts to contact Consumers by email, telephone calls, and SMS/text messaging (unless the Supplier has made the required efforts to obtain such contact details as required in clauses 27 and 28 of this Schedule and such contact details are not available despite those efforts).
Advertising and public media campaign
         25.          A Supplier must employ each of the following means of Consumer outreach using advertising or public media:
(a)           prominent advertisements in print newspapers in every market into which they supply, including at least one national print newspaper, a daily print newspaper in each state and territory and print newspapers in major regional and/or rural markets,
(b)           radio advertising;
(c)           television advertising;
(d)           press releases or other methods to seek mainstream media coverage including television and radio;
(e)           social media posts and paid advertising (e.g. Facebook, Twitter, YouTube, etc.); and
(f)            digital advertising (on relevant sites such as news websites, second-hand vehicle advertising sites, etc.).
         26.          The ACCC will consider Plans that feature joint communications by multiple Suppliers (in addition to a Supplier's own communications) where appropriate and effective.  Joint communications may be appropriate for advertisements in print media, media coverage on or advertising in television and radio, digital advertising, and some forms of social media.  Any proposed joint communications must be identified in a Supplier's Communication and Engagement Plan and are accordingly subject to ACCC approval.
Obtaining and updating Consumer contact information
         27.          Suppliers must pursue Consumer contact information from multiple sources beyond data from the National Exchange of Vehicle and Driver Information System (NEVDIS).
         28.          Suppliers must proactively maintain up-to-date contact information for Consumers.  This must include at least the following:
(a)           increase the frequency with which updated Consumer contact information is obtained, especially for older model-year Vehicles that may change hands frequently in the second-hand vehicle market;
(b)           offer convenient, multiple means for Consumers to update their contact information.  This must include, at a minimum, some means on the Supplier's website for Consumers to update their contact details, with a link to this update mechanism on the Supplier's Recall Database page and the main page on the Supplier's website which relates to the recall (if applicable) (see section 8(6) of this Recall Notice).  It may also include a dedicated phone number, a postage-paid card the Consumer can mail back, or other means;
(c)           whenever possible, include in communications to Consumers an option for the recipient to notify the Supplier that the Vehicle has been sold, transferred, or is otherwise being primarily driven by a party not residing at the same address as the recipient, and which invites provision of contact details for the current owner or operator of the Vehicle.