Document ID: chunk:federal_register_of_legislation:F2016L00002:front:0:p93
Version: federal_register_of_legislation:F2016L00002
Segment Type: other
Provision Reference: 
Character Range: 266434–269484

the development of a new logo and branding for the park that was rolled out in 2008 and has contributed to raising the profile of the park as a unique visitor destination.

The park hosts over 100 commercial film and media projects per annum including the award-winning Kakadu documentary in 2013. Several accolades from the tourism industry – such as the best bird-watching destination in Australia (Australian Geographic), sixth-best sunset destination, and fourth best visitor destination – also provide invaluable promotion and marketing for the park. A commercial image capture survey was conducted early in 2015 and the findings of this survey will be used to develop guidelines and improve processes for commercial image capture in the park.

The increasing range and affordability of camera equipment and rapidly expanding use of social media makes it more challenging to ensure accurate and positive images of the park are taken and disseminated by visitors.

Management issues

    * Promotion and marketing material produced by Parks Australia and the tourism industry should be accurate, high quality and consistent with Bininj/Mungguy cultural protocols and contribute to increased visitation and safe and rewarding visitor experiences.

    * Commercial filmmakers and photographers require access to clear information and guidance material to ensure that their work accurately interprets and promotes the park values and is consistent with Bininj/Mungguy cultural protocols.

    * Image capture and dissemination – e.g. via social media by park visitors – should contribute to positive and accurate promotion of the park.

Policies

     6.3.1              The park will be promoted and marketed in accordance with the Shared Vision Principles, the following key messages, and other messages as determined by the Board:

        (a)      Kakadu is an Aboriginal place and a cultural landscape

        (b)      the cultural and natural values of the park are of World Heritage significance and the park is listed as a Wetland of International Importance

        (c)       Kakadu is jointly managed by Bininj/Mungguy and the Director through the Kakadu Board of Management

        (d)      Bininj/Mungguy welcome visitors to their country and encourage visitors to learn about the cultural and natural values and joint management of the park

        (e)      Bininj/Mungguy and the Director care about visitor safety and would like all visitors and tour guides to take good care of their own and other people's safety while they are in Kakadu: your safety is our concern and your responsibility

        (f)        If Bininj/Mungguy sites are closed for reasons of cultural significance, the closure will be announced in order to demonstrate and reinforce that the area is a significant living cultural area

        (g)      Kakadu changes greatly though the seasons and offers unique and different experiences in each season.

Actions

     6.3.2              Liaise with the tourism industry to ensure that promotion of the park