Document ID: chunk:federal_register_of_legislation:F2016C00156:body:0:p42
Version: federal_register_of_legislation:F2016C00156
Segment Type: other
Provision Reference: 
Character Range: 112794–115906

clearly stated
    (b) data to demonstrate that specific food(s) containing the form and amount of the nutritive substance can contribute to the nutritional purpose in the target population(s) at the anticipated level of intake. The total amount should include naturally-occurring and added amounts.
    (c) data to demonstrate that the nutritional composition of the specified substitute food can be aligned with the reference food.

     G Information related to potential impact on consumer understanding and behaviour

Note:

In addition to the information specified in this section, some of the information derived from section D in this Guideline (3.3.3) will be used also to assess the impact on consumers. of the nutritive substance.

The application must contain the following information:

     G.1 Information to demonstrate the level of consumer awareness and understanding of the nutritive substances in the food(s)

     G.2 Information on the actual or potential behaviour of consumers. in response to proposed food(s)

This includes information such as changes in consumption behaviour and changes in health and diet behaviour.

     G.3 Information to demonstrate that the consumption of food(s) containing the nutritive substance will not adversely affect any population groups (e.g. particular age or cultural groups).

Note:

Consumption behaviour changes include substitution, addition or avoidance. Health and diet behaviour changes relate to the potential impacts of the food in the context of not promoting patterns inconsistent with nutrition and physical activity policies or guidelines for Australia and New Zealand.

The extent of the impact of the use of a nutritive substance to food on consumer behaviour will vary depending on:

    (a) the nature of the nutritive substance and the food(s) to which it will be added
    (b) the projected consumption levels for the food(s) containing the nutritive substance including amount consumed and how often it will be consumed
    (c) whether currently used foods may be substituted for food(s) containing the nutritive substance
    (d) whether there is a claim.

Thus, the amount of information necessary to address the impact on consumer behaviour will depend on the level of the impact. This will need to be considered in addressing the points above.

Information to support subsections G.1–3 in this Guideline (3.3.3) could include:

    (a) a literature review of the available evidence from Australia and New Zealand, or internationally (where appropriate)
    (b) robust quantitative or qualitative empirical research (where appropriate) assessing consumer responses to the proposed change e.g. studies assessing the Australian and New Zealand general population; findings broken down by population subgroups, including target and non-target population groups.

Where there is insufficient information on Australian and New Zealand consumer responses (or potential responses), as specified in Section F in this Guideline (3.3.3), FSANZ may request the applicant to conduct empirical research to address these points. FSANZ