Document ID: chunk:federal_register_of_legislation:F2025C00008:reg:28
Version: federal_register_of_legislation:F2025C00008
Segment Type: reg
Provision Reference: reg 28
Character Range: 32164–33120

28  Online e‑cigarette advertisements—prohibited information
 (1) The website must not:
 (a) invite or allow bids or offers for the sale of e‑cigarette products; or
 (b) include a tobacco advertisement on the same webpage on which an e‑cigarette advertisement is displayed.
 (2) To avoid doubt, the website must not include any of the following:
 (a) words or images that entice, or are intended to entice, a person to purchase an e‑cigarette product;
 (b) images of e‑cigarette products;
 (c) more than one price for each e‑cigarette product;
 (d) content that promotes another website that:
 (i) contains an e‑cigarette advertisement; or
 (ii) solicits internet traffic to an e‑cigarette advertisement.
Note: For the purposes of paragraph (2)(a), examples of words that entice a person to purchase an e‑cigarette product include, but are not limited to, the following:
(a) cheap;
(b) discount;
(c) bulk savings;
(d) buy one, get one free;
(e) tax free.