Document ID: chunk:federal_register_of_legislation:F2021L01354:body:0:p63
Version: federal_register_of_legislation:F2021L01354
Segment Type: other
Provision Reference: 
Character Range: 180227–183545

nature. Aṉangu want to share the park with visitors while maintaining Tjukurpa and safeguarding their culture, lifestyle and privacy. Aṉangu welcome visitors as their guests and invite them to enjoy their land and learn about their culture. Aṉangu also expect    to benefit from their land being managed as a national park and from the tourism activity that occurs.

   This chapter includes the objectives, prescriptions and actions for managing the park as a visitor destination; the information, education and interpretative messages provided to visitors; the direction for promoting and marketing the park; and the development and management of commercial tourism operations.

   Snapshot of Chapter 5

        Goal

          Tourism experiences and services
          To provide fulfilling experiences based on culture and nature that benefit Aṉangu, who welcome visitors as their guests

        Performance indicators

        Objectives

    5.1  Visitor experience and site management
    Enhance visitor access, and increase the range and quality of cultural and natural experiences available in the park

    5.2  Information, education and interpretation
   Enrich visitor understanding and appreciation of the park's cultural and natural values

   5.3  Promotion, marketing, film and photography
   Promote messages welcoming visitors to experience the park's cultural and natural attractions

     5.4  Commercial operations
   Commercial tourism provides a range of fulfilling, sustainable, culturally appropriate and rewarding visitor experiences and benefits Aṉangu
 Goal—What we want

 To provide fulfilling experiences based on culture and nature that benefit Aṉangu, who welcome visitors as their guests

 Performance indicators—What we will check

   •      How satisfied park visitors are with the range and quality of park experiences and facilities

   •      How satisfied park visitors are with the range and quality of commercial tourism experiences and activities
   •      How many new visitor activities or experiences there are in the park

   •      How many visitors participate in park education and interpretation activities

   •      How much Aṉangu participate, and level of engagement, in education, interpretation and media activities

   •      How social media, tour operator advertising, commercial film and photography content or projects match up with the park's values, branding and marketing

   •      Extent and range of benefits Aṉangu receive from commercial tourism in the park

   •      How safe and well-functioning visitor infrastructure is, and how much it helps visitors to experience the park's cultural and natural values

    5.1      Visitor experience and site management

 Objective—What needs to happen

 Enhance visitor access, and increase the range and quality of cultural and natural experiences available in the park

 Background

Tjinguṟu tjukurpa tjuṯa wiṟuṟa utiṉi, Aṉangu kutjupa tjutangku nyakula puḻkaṟa nintiringkunytjikitja mukuringkuku. Aṟa tjuṯa wiṟuṟa utinyangka minga tjuṯaya tiṯutjara pitjaku.
 © Aṉangu traditional owner

 If we explain culture clearly then people will really want to learn about it. Explain the stories well and tourists will keep coming.

 Uluṟu-Kata Tjuṯa National Park is an internationally renowned