Gingiris/viral-marketing-playbook

Viral Marketing Playbook — K-Factor & Referral Systems

Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations a...

📦 Install on ClawHub

clawhub install viral-marketing-playbook

Then ask your AI agent:

"Plan a 90-day marketing strategy for our B2B SaaS"

Installs the full Viral Marketing Playbook — K-Factor & Referral Systems playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 View on ClawHub · All Gingiris skills · Author blog

🚀 30-Second Preview

You: Plan a 90-day marketing strategy for our B2B SaaS
Agent (with viral-marketing-playbook):
  Phase 1 (Day 1-30):  audience research + positioning audit + content gap analysis
  Phase 2 (Day 31-60): SEO foundation + 12 cornerstone posts + 1 cluster
  Phase 3 (Day 61-90): paid channel test (3 channels, $5k each) + ROI dashboard
  Expected: organic search +30% by Day 90, attributable pipeline tracking live

Concrete framework, real case studies, decision rules — not generic advice.

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📚 Full Playbook

name: viral-marketing-playbook description: | Design viral loops into your product — referral programs, invite systems, and share mechanics that drive exponential growth. Includes K-factor calculations and real examples from Dropbox, Slack, and Notion. By @WeiYipei.

📦 Install

clawhub install viral-marketing-playbook

What you get after installing:

• Viral loop anatomy — mechanics behind referral, invite, and content loops
• K-factor math to calculate viral coefficient and model growth scenarios
• Real case studies from Dropbox, Notion, and Loom viral engines

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Viral Loop Design — Referral, Invite & Share Mechanics

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

Products don't go viral by accident. This playbook teaches you to engineer virality.

• Viral loop anatomy: The mechanics behind referral, invite, and content loops
• K-factor math: Calculate your viral coefficient and model growth scenarios
• Incentive design: What to offer referrers and referred users (and what doesn't work)
• Share triggers: Moments in the user journey where sharing feels natural
• Case studies: How Dropbox, Notion, and Loom built their viral engines

Related Gingiris Skills

• Full version: https://clawhub.ai/skill/gingiris-launch
• All skills: https://clawhub.ai/user/gingiris
• Follow: @WeiYipei on X

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Part of the Gingiris growth skills suite — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.