Gingiris/developer-marketing-playbook

Developer Marketing Playbook

Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strat...

📦 Install on ClawHub

clawhub install developer-marketing-playbook

Then ask your AI agent:

"Plan a 90-day marketing strategy for our B2B SaaS"

Installs the full Developer Marketing Playbook playbook — battle-tested with 30+ Product Hunt #1 wins, AFFiNE 60K+ GitHub stars, and 150+ AI startup consultations.

🔗 View on ClawHub · All Gingiris skills · Author blog

🚀 30-Second Preview

You: Plan a 90-day marketing strategy for our B2B SaaS
Agent (with developer-marketing-playbook):
  Phase 1 (Day 1-30):  audience research + positioning audit + content gap analysis
  Phase 2 (Day 31-60): SEO foundation + 12 cornerstone posts + 1 cluster
  Phase 3 (Day 61-90): paid channel test (3 channels, $5k each) + ROI dashboard
  Expected: organic search +30% by Day 90, attributable pipeline tracking live

Concrete framework, real case studies, decision rules — not generic advice.

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📚 Full Playbook

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name: developer-marketing-playbook description: | Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.

Developer Marketing Playbook — DevRel, Docs & Community Funnels

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install developer-marketing-playbook

What you get after installing:

• Developer community building playbook (Discord/Slack/GitHub Discussions)
• Technical content strategy for developer audiences
• DevRel metrics framework (awareness → adoption → advocacy)

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Engineers don't respond to traditional marketing. Here's what actually works.

• DevRel program design: Roles, metrics, and activities that drive adoption
• Docs as growth engine: How great documentation becomes your best acquisition channel
• API experience: DX improvements that reduce time-to-first-API-call
• Community funnels: Discord/Slack → contributor → champion → customer pipeline
• Hackathon ROI: When hackathons work, how to run them, and measuring impact

Related Gingiris Skills

• Full version: https://clawhub.ai/skill/gingiris-opensource
• All skills: https://clawhub.ai/user/gingiris
• Follow: @WeiYipei on X

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Part of the Gingiris growth skills suite — battle-tested operational playbooks for AI startups. Author: Iris (生姜iris), ex-AFFiNE COO, Forbes Asia 30 Under 30.