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Immersive campaign idea for fitness brand launching new activewear in gym changing rooms. | Outdoor and ambient campaign for a fitness brand. To launch a new line of fitness wear, AeroFit will take over gym changing rooms with a campaign that brings their new range to life. Each morning for a week, a different changing room will be transformed into a different scenethe gym changing room in a luxury spa, a spa... |
Concept a dance film for a meditation studio redefining spiritual awakening through movement. | A brand campaign for a meditation studio. It's time to get the soul back into meditation and shake off the stereotypes. A film for a meditation studio that is a piece of powerful contemporary dance. The film will be set in a dark, atmospheric room with a shaft of light. A dancer will perform a solo contemporary piece, ... |
Plan a TV commercial concept showing quick claim processing with a reality-style event twist. | To show how quickly we can process claims for our customers we are going to run a 1 day claim processing centre. We are going to film it as a reality documentary and promote the launch of the 1 day processing centre. We will see how many claims we can process in 1 day. We are going to use a retired Tesco store and rena... |
Craft a documentary series concept for a lighting brand highlighting product artistry and craftsmanship. | One of the biggest challenges for lighting companies is that the product is often bundled in with other electrical products and sold on price. This means that the craftsmanship and quality of the product is often overlooked. LumenLux wants to challenge this perception and showcase the artistry and craftsmanship that go... |
Create a film concept for organic pet food highlighting transformation and the essence of what's inside. | A film for a new organic pet food range. A cat walks through the town, the street, the alley, the park, the window, the stairs, the door and then jumps up to the windowsill. Each time we see the cat and the cat walks past something, the something it walks past changes. So the cat walks past a street of houses, then we ... |
Film a dynamic music video for a hydration drink featuring an artist's desert journey. | An end to end music video that takes place in a desert. The artist is running full speed on a treadmill and the treadmill is being carried by a group of people in front of them. The treadmill is carrying the artist across the desert and as they run the landscape and time changes. They run by a group of people who are h... |
Develop a brand campaign for an organic produce company targeting passionate food lovers. | A brand campaign for VitaFresh Organic Produce. In the world of food, there are two types of people: the people who eat to live, and the people who live to eat. VitaFresh Organic Produce is for the latter. The people who eat to live, they do it out of necessity, they don't care too much, they aren't passionate about it... |
Film script idea for an air purifier brand blending wellness and home aesthetics. | Air purifier that looks like a pot plant for the home. We see a model in a studio apartment and she is in a yoga pose, she is about to do her yoga and meditation practice. It is early morning, the light is soft. She presses a button on the air purifier, it lights up and starts working. She does a beautiful practice and... |
Short film series concept for fuel brand using slow motion to highlight urgency and need. | We are going to make a series of short films that are all in slow motion. The idea is that the characters in each of the scenes are moving so slowly that they are going to run out of fuel before they get to their destination. They are all going to be in stressful situations and we are going to bring to life the idea of... |
Suggest a campaign for a fitness tracker using dance videos to encourage daily movement. | A fitness tracker that helps you move more. We're going to use this device to help people move more by creating a series of short, fun and interactive dance videos they can do on the spot. These dance videos will be made by professional dancers and choreographers and will be created for different kinds of music, moods ... |
Looking for a logo design concept for a bakery brand with a modern, artisanal touch. | The ArtisanBake logo is built on a bespoke, crafted typeface. In the middle of the logotype, the letter 'I' has been replaced with a simplified visual icon of a loaf of bread with the crust on top. This subtle, unexpected detail is made to look as if it's been etched out of the typeface, creating a bespoke, crafted fee... |
Film concept for a herbal supplement brand aligning benefits with moon phases for relaxation. | A film for a herbal supplement brand that works with the moon cycles. We see the moon, a full moon, and then we see it changing as the voiceover begins. Full moon, full of energy, and you. But sometimes too much energy. You feel restless, you cant sleep, your mind is full of thoughts. You need some help to calm down. T... |
Can you craft a dramatic film concept for a battery charger saving stranded drivers? | An online film and social promotion for a battery charger that brings dead car batteries back to life with a jolt of electricity. A series of films that open on an empty street at night. Suddenly the silence is shattered by a scream. Help! Help! The source of the scream is a car. A character we can't see is inside the ... |
Film concept for a spa retreat focusing on personal relaxation stories and serene visuals. | A TVC portrait series for PureBliss Spa Retreat on the benefits of relaxation. We see a series of portraits and interview set ups. Each portrait is of a different person. They are all in the same set up in a beautiful, softly lit room, sitting in a chair. They are all shot close up. They are all wearing a white robe an... |
Film idea for a yoga studio highlighting modern tranquility through animals finding inner peace. | A film for a yoga studio that brings the ancient practice into the 21st century. There are millions of cats and dogs across the world that are more zen than any human. We see a variety of animals in different places and situations finding their inner peace. A cat lies on a bed looking out of the window as a thunderstor... |
Suggest an ad concept for a sustainable clothing brand highlighting versatility from gym to office. | The idea is that the clothes are made from sustainable materials and you can wear them to the gym and then to work. We see a woman in a gym lifting weights, she looks amazing, she could be on the cover of women's health. She is wearing a stylish gym outfit but it is not your traditional gym wear, it looks more like som... |
Create a print and outdoor campaign for a new audio brand featuring musicians' genuine experiences. | A print and outdoor campaign for the new audio equipment. Tagline: Music, Just As The Artist Intended. We see a series of portraits of musicians and singers. They are shot in black and white. The portraits are close ups of the artists faces. They are captured in a way that makes them seem thoughtful and reflective. The... |
Concept for animated film series showing unique exercise combinations for a fusion workout brand. | FitFusion is a exercise class that is a fusion of different exercises. There is a class level for everyone. We are going to create a series of animated films where the characters in the film are doing the class. The characters are a fusion of different people. We are going to create films where the characters are doing... |
Concept for skincare campaign celebrating natural beauty with diverse models and organic products. | WildRoots Organic Skincare is launching a campaign centred around the idea of natural beauty. The brand champions the concept that everyone has a natural beauty that should be celebrated and embraced. WildRoots is introducing a range of skincare products that enhance and nourish natural beauty, rather than covering it ... |
Suggest a short film series for a bike rental brand promoting nighttime city exploration. | VeloRide is launching a new campaign to get tourists and locals to explore the city on the new fleet of bike rentals. We are going to use a series of short, 6 sec films that will be run as ads on youtube and social. The films are shot at night and you see the reflection of the bike with a white front tyre. As the camer... |
How can an online farmers market use music to promote local produce and healthy eating? | Online farmers market and grocery store that offers locally grown and produced foods. We launch a music album called the Harmony Harvest Album. We recruit 10 well known musicians, who have a passion for healthy eating and the benefits of eating local produce, to create a track each. These musicians will be from a varie... |
Create a short film concept for an organic ice cream brand focusing on indulgent experiences. | A short film for a new line of organic ice cream. A woman is taking a shower. She is in a hurry she needs to get somewhere. Suddenly, she hears a noise. She looks up to the showerhead. A chocolate shower gel is oozing out. She reaches up and tries a bit. She looks at it in surprise. She tries a bit more. She covers her... |
How can we promote a meal planning app that simplifies healthy eating for busy individuals? | We all want to be healthier and eat better, but it's hard to find the time to plan and cook nutritious meals. That's where the SmartBite Meal Planner app comes in. This app takes the hassle out of meal planning, making it easy and convenient to eat well. Simply input your dietary preferences, goals and restrictions, an... |
Film script idea for an environmental campaign highlighting the pitfalls of fossil fuel reliance | A film opens on a guy at a petrol station. He goes to the pump and starts to fill up his car. Suddenly, the pump stops working. He tries another pump. It doesn't work. He looks around and sees everyone else in the petrol station is having the same problem. Cut to titles: This Is What Happens When You Rely On Fossil Fue... |
Film concept for a salon and spa highlighting the transformative power of their facials. | A film for a salon and spa to promote the idea of coming in for a glowup. A woman is lying in bed, scrolling through Instagram. She looks bored and a little sad. She sees a post from Glowup Salon and Spa, promoting their new range of facials. She looks at herself in the mirror, and decides she needs a glowup. She jumps... |
Craft a film concept for a printing brand emphasizing sustainable practices and generational storytelling. | A film about the importance of printing sustainably, shot entirely on recycled paper. The film tells the story of a family, capturing the everyday moments of their life together: the children playing, the parents cooking, the birthdays, the homework, the laughter. With each scene, we see the family grow up, the childre... |
Launch concept for fitness studio showcasing endurance with interactive public workout and live updates. | Sweat Studio is a fitness studio that specialises in high intensity classes. This studio is for all the high achievers, the go-getters, the ones who never settle. To launch the studio, we are going to launch in a high foot traffic area, and have a single person set up studio and work out. They will work out the entire ... |
Need an ad concept for a meal delivery service emphasizing energy and fun. | We see a single meal container sitting on a counter. Suddenly it starts to dance, it does a little shuffle, it spins around, it does a little head nod. Then it stops and looks at the camera. We see some text on the screen. This meal is on its way to you. Cut to the container dancing again. We see some more text. It's p... |
Looking for a captivating poster concept for a magic-themed streaming service. | This is an idea for a poster for a streaming service. A poster for a streaming service specialising in Magic content. For all of those people who know that the three best genres are [fill them in] and Magic. The poster is a photo of a hat, with a wand sticking out of it. The hat is slightly crushed, as if it has been t... |
Develop a heartwarming film series for an organic skincare brand featuring family storytelling. | This is a campaign for PureNature Organic Skincare. In each film we see a grandparent reading to their grandchild. They are reading a book called "The Skin We're In". The book shows an animated journey through the layers of the skin, the skin cells and the pores. The book shows children the importance of looking after ... |
Suggest a social media campaign for a personal training program using humorous relationship metaphors. | In order to promote the FitFusion personal training program, a compelling social media campaign can be launched centred around the idea of Unfit Unions. The campaign would involve creating a series of mock wedding invitations, but instead of announcing a traditional wedding between two people, the invitations would fea... |
Film series concept for a co-working brand using horror themes to highlight office etiquette. | A series of mini films for FlexiOffice, each film will be a short horror/thriller that takes place in the shared office space. The films are designed to be shared on social media and will be in the style of a Blair Witch Project or Paranormal Activity with found footage or CCTV footage. The horror story will be about w... |
How can we create a community-based bike tour campaign to promote local tourism? | This idea is based on the notion that people have a greater appreciation for a place once they have walked around and gotten to know it. If they've walked around and gotten to know it, they are more likely to speak about the place with fondness. The idea is we build tours around areas and offer them to people to bike t... |
Suggest a print campaign for an eco-friendly cleaning service highlighting cleanliness in transactions. | Print campaign for a new eco-friendly cleaning service. Dirty money. We print a series of notes with images of dirty, grubby and disgusting surfaces, such as a toilet, a bin, and a floor. The notes could be used in a variety of places where money is exchanged, such as a market stall, a newsagents, or a car boot sale. T... |
Create an ad concept for a vet clinic emphasizing dogs as family members. | The idea is that a dog is a member of the family, and so should be treated like one. We see a dog being brought into a veterinary clinic. The receptionist at the clinic treats the dog like a human patient, taking his 'details' and making an 'appointment' for him in the system. Another dog waiting takes a lollipop from ... |
Develop a poetic film concept for a tissue brand centered on the emotions behind tears. | A film for Whispering Willow, the tissue brand. When we cry, our tears are like the words that go unspoken. They are the physical manifestation of our emotions. When a woman in our film cries, her tears are a powerful, shimmering white. They collect in a small pool on the floor. The camera zooms in, and we see tiny let... |
Concept a film series for a fragrance brand that evokes memories through scent and storytelling. | A series of films that are centred around the idea of a fragrance that captures a moment in time. This fragrance is a fragrance that captures the essence of time, the emotional power of scent, and the transformative effect of memories. Each film is centred around a different story that is brought to life through the po... |
Film series idea for a brand showcasing effects of moon phases on daily life. | As the moon goes through different phases it is said that it affects different things here on earth. We are going to create a series of films that show how each phase of the moon is affecting our world and we see the repercussions of that phase. The films will be beautifully shot and the only storyline will be a super ... |
Could you brainstorm a multi-channel campaign for a retirement village focused on harmony? | Harmony Haven is a retirement village that is based on a philosophy of creating harmony in all aspects of life. The retirement village focuses on promoting physical, mental, emotional, and social harmony for its residents. Here are some ideas for promoting Harmony Haven: TV Commercial: Create a TV commercial showcasing... |
Develop a film concept for luxury cleaning products that transforms mundane routines into dreamlike experiences. | A film for a new range of luxury household cleaning products. Our cleaning product is so luxurious, it cleans your home in your dreams. We see a woman in bed, her eyes closed. As she opens them, she realises shes in a different house to the one we saw her in last. She sits up as a man walks in, smiling at her. This isn... |
Concept for a film series promoting a relaxing tea brand using diverse cultural perspectives. | A series of short films for Zenith Zen, a range of relaxing teas. Directed by different people from different cultures and backgrounds, we see a range of people falling asleep in various situations. We see a little girl fall asleep on the bus; we see a student fall asleep in a lecture; we see a man fall asleep while re... |
Suggest a poster campaign for a mental health initiative using minimalist design and soft colors. | A series of minimalist posters and billboards for a mental health initiative, based on a concept where images are created using only a few colours and the words are handwritten in a similar colour to the background and are intertwined with the imagery. The colour scheme for the images will be a white background with a ... |
Need a campaign concept merging music, art, and science to visually interpret drum solos. | A cosmic cascade is a visual representation of the sound of a drum solo. We create a series of Cosmic Cascade artworks that are inspired by the sound waves of famous drum solos. This project will bring together art, science and music. We will work with a sound engineer to analyze the sound waves of famous drum solos, a... |
Develop a film concept showcasing legacies of iconic figures brought to life through CGI and music. | A film that brings to life a series of black and white portraits, shot by an iconic photographer. The portraits will be of people who have died and have left a luminous legacy behind. The people in the portraits will be brought to life through CGI so that they can speak and tell their story. The film will be accompanie... |
Concept for a print campaign showcasing a night-time drink with calming illustrations. | A print campaign for a new drink Tranquil Tonic, a night-time drink to help people sleep. We see a series of beautifully shot glass bottles of Tranquil Tonic. Each bottle has a hand-illustrated label. The illustrations are a series of different night-time scenes. The level of liquid in each bottle changes from shot to ... |
Film series concept for urban apartment development highlighting personal tranquillity amidst city life. | Harmony Heights is a new residential development of 1, 2, and 3 bedroom apartments in the heart of a bustling city. The development is being positioned as an oasis of calm and tranquillity, away from the hustle and bustle of city life. This idea of peacefulness and calm is central to the brand and the marketing strateg... |
Develop a social media and YouTube film series concept for a sleep aid brand using ASMR. | Dreamy Daze is a new product that helps you get to sleep. It is based on the insight that the brain has to be in the right place to allow sleep to come. Often people are kept awake by a racing mind or intrusive thoughts. This product helps to calm the mind and get it ready for sleep. We are going to create a series of ... |
Concept a series of relaxing short films for a tea brand highlighting solo moments. | This is a campaign for a tea brand, where we create a series of short films of people in everyday situations having a moment of relaxation by themselves. We are kept at a distance and simply observe the scene. We can hear the sounds and the world around them. As the person takes a sip of the tea, we hear their body rel... |
Film concept for a tourism campaign showcasing the Northern Territory's natural beauty and unique experiences. | A campaign to encourage people to travel to the Northern Territory, by showing the natural beauty and unique experiences it has to offer. The film is set in the Northern Territory where a group of friends are driving through the outback. We see a close up of the driver, a young man, who is deep in concentration as he t... |
Suggest a print and outdoor campaign for a real estate agent focusing on serene living spaces. | A large scale outdoor and print campaign for a real estate agent that promotes the peaceful nature of the homes they sell. The campaign centres around the idea of creating a sense of calm in the built environment and features highly stylized images of the homes, set against tranquil natural backdrops. The images are sh... |
Create a bedtime film and playlist concept for a children's brand to aid sleep. | We are going to create a film and a special playlist that you can play to your children to help them fall asleep. The film will be shown at 7pm every night and the playlist will be available on the website to stream at the same time. The film will be a special 30-minute long film that is designed to help children relax... |
Create a digital ad concept for an anti-snoring product using a humorous cinematic twist. | A product that helps stop or reduce snoring. A piece of content that can be dynamically served on all digital platforms. At the beginning of a piece of content, like a movie or youtube video, we see the famous 20th century fox ident, we hear the famous music but as the 20th century fox logo appears, the spot is ruined ... |
Film series concept for a new premium vodka highlighting its mystical, extraordinary essence. | Celestial Coves is a brand of premium vodka that will be introduced to the market as a limited edition to create intrigue and desirability. The name Celestial Coves evokes a sense of mystery, magic and otherworldliness. The product will be distilled using water from ancient glaciers and filtered through meteorite rocks... |
Film script concept for a family brand highlighting magical childhood adventures in nature | Mystical meadows, we open on a series of beautiful shots of meadows and open parks, the light is golden and its sunset. We then see little balls of light float out from the trees and the grass, these are fairies, they fly around and dance, they are joined by more and more fairies until there is a whole group of them. W... |
Concept for an interactive online film to launch a skincare line for dry skin relief. | To promote a new range of products for people with dry skin, we are going to create an interactive online film. The film will open with a young woman, 25, sitting in a dark room. She is visibly uncomfortable and keeps shifting in her seat. She scratches her arm and looks around nervously. We can see that her skin is dr... |
Script a series of emotional short films for a mental health charity addressing stigma. | A series of films for a mental health charity which aim to tackle the stigma of mental health. The charity's goal is to create a world where mental health is treated the same as physical health. We will use the idea of getting something off your chest to encourage people to speak up and talk about their mental health. ... |
Concept for a documentary exploring diverse visions of utopia through a social experiment | Utopia Unearthed is a documentary and content series. It is a social experiment where a group of people are taken to a remote location and have to build their own utopia. The group is made up of people from all walks of life and each person has a different idea of what a perfect society looks like. There are no rules o... |
Film concept for a paint brand transforming life from black and white to vibrant color. | In a world of black and white, people embrace the idea of colour to change their life. The film will open in a black and white world, and we will see someone start to paint a giant fence. The paintbrush is so big it looks like a sword. We then see an overhead shot of the person painting the fence and they are dressed i... |
Develop a short film concept for launching a new cleaning product with dramatic transformation. | A short film to launch a new cleaning product Cosmic Cascade. We open on a dirty, neglected, small suburban garden. It's a dry, dusty and lifeless scene. In the middle of the garden sits a lone, plastic, red chair. It looks like it's been there for years. Suddenly, from nowhere, a cosmic explosion takes place, like a s... |
Film concept for an outdoor clothing brand capturing the spirit of exploration and nature's elements. | A film for a new outdoor clothing brand. We open on a beautiful shot of the Scottish highlands. Golden light and a lush green landscape. A woman walks through the hills, shes wearing a long green coat, a woolly hat, and big boots. As she walks, the weather starts to turn, the wind picks up, and the sky becomes grey. We... |
Craft a magical film concept for a breakfast cereal brand highlighting morning energy transformation. | A film for a breakfast range. A beautiful film where we see a the first person wake up and begin their day. As they walk through their house, we see sunbeams streaming through the window. There is a magical feel to these beams and they are dancing around the room. They look like they are almost alive. The person is tra... |
Plan a documentary series for a residential development highlighting community and personal homebuilding stories. | Harmony Heights is a residential development site, and its core brand ethos is all about community and harmony. As part of the marketing campaign, we are going to launch a short documentary series, in the style of the popular TV show 'Grand Designs'. We are going to follow a family as they build their house in the new ... |
Suggest a campaign for a telecom company building a future-ready national network to inspire public and government support. | A telecommunications company is going to build a new communications network for the country. This is a massive project that is going to take years to complete. In the meantime, they are going to use the existing networks and systems already in place. They want to create a campaign that is going to appeal to the general... |
Concept meditative film series for a spa's online and social media campaign. | Create a series of short meditative films for an online campaign for a spa. The films are to be played on the website and through social media. They invite the audience to come to a place of stillness and calm. This idea is about being present and being in the here and now. The films are shot on lush green landscapes, ... |
Film concept for a toilet paper brand highlighting confidence through product use in public restrooms. | A film for a brand of extra soft toilet paper. When we are in the bathroom and we hear the competition brand being used to we are embarrassed to come out of the cubicle. But when we hear our brand being used we are more likely to come out and face the person. Lets celebrate that. In a public area, a woman is in the toi... |
What's a fun way to highlight flexibility benefits for a wellness brand using public art? | It is not uncommon for us to hold a certain stance, or posture, for a prolonged period of time when we are focused or concentrating. When we do this, it can lead to a stiff neck, sore back or other discomfort. To showcase the importance of flexibility and the negative impact of stiffness, this campaign will use famous ... |
Need an outdoor ad concept for an energy drink targeting busy urban commuters. | Zephyr is a health drink that can be added to any drink. It comes in a small vial and provides a boost of energy to the consumer. The drink is meant to be consumed on the go, during the day. To promote the drink we will create a series of bus shelter posters and out of home that feature the central character of a Zephy... |
Develop a film series concept for a children's eco toy brand focusing on environmental education. | EcoBloom is launching a new range of children's eco toys that are focused on environmental issues. The toys are made from 100% recycled materials and each one comes with an educational pack that teaches children about a specific environmental topic. We are going to create a series of films and content that brings the t... |
Film series concept for a footwear brand exploring diverse lives through their feet. | We are going to create a series of short films that look at the lives of people from the ankles down. The idea is to showcase the importance of your feet and also to show the different ways people live their lives. We can tell a lot about a person from their feet. We will see the feet of a businessman, a ballet dancer,... |
Need an outdoor campaign idea for a smoothie brand using multi-sensory elements to attract students. | BlissBerry is a range of frozen berry smoothies that are available to take away. We are going to launch the new range with a multi-sensory outdoor campaign. The campaign is designed to create a sensory experience for the public and encourage them to try the new range of smoothies. We are going to create posters that ar... |
Film series concept for a fire safety brand highlighting unexpected fire risks with dramatic tension. | We are going to create a series of social and digital films for a new fire detection product. The films are going to show you the sneaky ways that fire can start and the unusual places it can start. The end line is for when you can't be there to watch over it. The films are going to be shot in a very serious, tense, ac... |
Film script concept for a natural snack brand highlighting diverse people enjoying serene landscapes. | A series of short films for a new range of biscuits and snacks that are made from natural ingredients. Each film takes place in a different beautiful natural landscape. We see a group of people sitting in the landscape, enjoying a pack of Nature's Delight biscuits. The atmosphere is calm, peaceful and relaxed. The peop... |
Craft a film concept for a cookware brand emphasizing style and ease in entertaining. | A campaign for a new range of cookware. A film for a range of cookware that looks so good you can take it straight to the table. Shot in a beautiful kitchen, we see a woman making a delicious pasta dish. She's totally relaxed, enjoying the process. We can hear the sizzle of garlic and the chopping of herbs. As she tips... |
Film concept for a supermarket highlighting community connections through everyday shopping moments. | A film for a supermarket which celebrates the unspoken connections between people in the community. Shot in a split screen, we see a series of beautifully framed shots of people doing their shopping in the supermarket. The left-hand side of the screen is a super close-up of their face. On the right-hand side, we see wh... |
Concept for a film series showcasing a health brand's quest for natural ingredients worldwide. | PureSource is a company that specialises in sourcing the best quality and most effective natural ingredients for the health and beauty industry. To showcase their expertise, we can create a series of films and content that play on the idea of 'treasure hunting'. We follow an engaging character who is on a mission to fi... |
How can a spa use a cinematic approach to convey relaxation amidst a bustling city? | A short film for a massage parlour or spa. A busy city is suddenly covered in a blanket of fluffy white snow. The camera floats through the air, down streets and around corners, over the tops of buildings. We see people in the city below us, huddled in their winter coats and scarves, rushing from place to place. The ca... |
Develop a soothing product film for a foot care brand emphasizing relaxation and artistry. | Bottle that can be frozen and rolled under your feet to soothe tired feet. We create a product film in collaboration with the artist that created the packaging. The whole film is about encouraging people to kick back and relax and to ground themselves. The film is shot in a very slow, almost stop motion style, using a ... |
Concept for Solaris Solutions campaign highlighting the simplicity of solar energy through bold visuals. | Solaris Solutions an energy company using renewable energy. We are going to work with them to launch a campaign that focuses on the simplicity of solar energy. Solar power is not as complicated as people might think. We are going to launch a campaign with the title "Simple". Using a bold typographic led approach we are... |
Need a launch campaign for luxury eco-friendly cleaners using the theme of 'dirty secrets'. | A range of luxury eco friendly cleaning products for the home. We are going to launch this product range with a campaign around the concept of dirty secrets. Everyone has dirty secrets, we are going to ask people to share their dirty secrets with us, the top 100 are going to be published in a book that will be availabl... |
Concept for a series of short films showcasing a relaxation scent brand using creative packaging visuals. | SereneScapes is a new brand that is looking to launch. They are a range of scents that are designed to help people relax and unwind. We are going to use the packaging to create a series of short films. The packaging is a 3d diorama of a forest, beach or mountain range. We are going to use the diorama to film a series o... |
Film concept for a fusion sauce brand showcasing culinary collaboration through animated storytelling. | SavorFusion is a range of fusion sauces, these are unique sauces that combine the best flavors from two different cuisines, e.g. Mexican and Japanese, Indian and Italian etc. We are going to create a film for social that tells the story of the two cuisines coming together. The two main ingredients are going to be broug... |
Film concept for a wellness product emphasizing bedtime relaxation with an ambiguous day-night setting. | We encourage people to use our product before they go to bed as it brings them a sense of calm and peace. We are going to make a product film that is shot in a bedroom, but it is shot in a way that you cannot tell if the person is going to bed or if they have just woken up. The room is lit in a way that it is hard to t... |
Craft a short film concept for a relaxation product showcasing its calming effects before a wedding. | Short film for Purebliss. A woman is getting ready for her wedding. She is incredibly nervous and anxious. Her bridesmaids and mother are trying to calm her down. But nothing is working. She steps out of the room to get some air and finds herself in the garden. She spots a hammock and climbs in. Suddenly, she is surrou... |
Ad campaign for skincare brand using real stories and local art collaborations in malls. | We are going to use real people for this campaign. We are going to set up a photo booth in a shopping centre and ask people to come in and tell us their top skin concern, we are going to record their answers and then show the footage back to them, we will then ask them if they are happy for us to share their story as p... |
Create a family-friendly film script about kids discovering a magical world in their new home. | A film that tells the story of a family who move into a new home. One of the children discovers a secret door and crawls in to find a magical world. In this world the child finds an array of magical creatures who are all different colours. The creatures are in trouble and need the help of the child to work together to ... |
Film concept for a body and hair care brand highlighting the sensory experience of product use. | SilkSense is a body and hair care range infused with silk proteins. For a new product launch we are going to create a campaign that focuses on the sensory experience of using the products. We show a series of close-up shots of women using the products, each shot is beautifully lit and shot in slow motion. We hear a voi... |
Suggest a social campaign for eco-friendly home fragrances that challenges performance perceptions. | A social based campaign for a new range of eco-friendly home fragrances. There's a common perception that eco-friendly products don't work as well and can often leave a lot to be desired in terms of performance. We want to flip this idea on its head and embrace the idea that, actually, eco-friendly can be even better. ... |
Film idea for luxury solar brand showcasing art-inspired panels powering a beautiful home. | A new product launch for a solar company that makes luxury items (like solar panels that look like art). This idea is for a film to launch the product. Solar panels can be quite an eyesore. But not these ones. These solar panels are beautiful. They look like pieces of art. And theyre powerful too. We see a series of sh... |
Need a social media concept for Nature's Delight snack bars showing exaggerated taste reactions. | Social Media campaign for a new range of snack bars by Nature's Delight. When you eat something delicious, your taste buds sing We want to see how people react when they try the new range of snack bars by Nature's Delight. We're creating a series of short films capturing people enjoying the snack bars: biting into them... |
Humorous campaign for BellaVita highlighting the charm and joy of the 'dad bod' lifestyle | People actually think it is a good thing to have a dad bod - that middle aged men with some extra pounds are seen as friendly, kind, relaxed and not too uptight. So we are going to lean into this in a humorous way. We see a dad at a BBQ flipping burgers and dancing to some 90's hip hop. He is loving life. We cut to a s... |
Plan a live event for a haircare brand featuring interactive braiding stations and entertainment. | We are going to create a series of live events where we are going to create the worlds longest hair braid. The hair braid will be made up of many individual braids created by people who come to the event. There will be loads of braid stations set up and people can sit down and braid a section of hair. We will be encour... |
Concept for a luxury perfume launch using ASMR trends to highlight natural ingredients and relaxation. | Eco Harmony is a new brand of perfume that aims to be carbon neutral. We are going to launch this perfume by creating a campaign that leverages the current trend for ASMR. ASMR (Autonomous Sensory Meridian Response) is a term used to describe a sensory experience characterized by a tingling sensation that typically beg... |
Concept for an energy shot brand using creative city-themed installations with a famous paper artist. | The product is a shot that you take every morning to boost your energy and kick start your day. We are going to work with a content creator Rich McCor he is the artist known for his intricate paper cut outs that he places in front of famous landmarks, turning them into something else. For example, he might place a pape... |
Brainstorm an outdoor campaign for a headphone brand that leverages social media engagement. | We are going to launch an outdoor campaign to launch the new Artiwave product. We are going to build a giant pair of headphones in a prominent city location. The headphones will be so large that people will be able to stand underneath them and take a photo and it will look like they are wearing the headphones. We are g... |
Create a campaign for a gut health drink brand emphasizing honesty and eco-friendly benefits. | EcoNourish is a range of prebiotic and probiotic drinks for gut health that are good for you and the planet. We are going to be a campaign and brand that is 100% honest and transparent about everything we do. Most health food and drink companies position themselves as super healthy and full of goodness but the reality ... |
Suggest a social experiment for a relaxation service to demonstrate the calming power of touch. | A social experiment to show the power of touch. We set up a hidden camera in a busy train station in the morning. A sign is placed above a comfortable chair with a quote from poet Sanober Khan: I want to be like a sunflower; so that even on the darkest days I will stand tall and find the sunlight. People are encouraged... |
Suggest a social media campaign for an organic cleaning brand promoting mindful cleaning. | A social and content campaign for an organic cleaning product. Let's face it, cleaning isn't the most exciting task on our to-do lists. But what if we repositioned this time as something a little more meditative. We see a series of 15-second films inside a beautiful family home. The house is quiet, soft music plays in ... |
Develop a short film concept for a fitness brand focusing on women's empowerment and self-assurance. | A short film for a fitness brand that highlights the stories of 5 real women. We hear their inner monologue as they go through their daily routines, we hear their self doubt, we hear their self criticism. Visually we see them in different settings, some are at work in an office, some are in their homes, some are at a c... |
Need a TV ad concept for smart home tech highlighting voice control over lights and music. | We see a home at night and a light goes on then off then on in different rooms. It looks like a house having a party but no one is there. We hear music playing but it's muffled. We are now inside the house and we see speakers and lights that are moving and turning on and off by themselves. Suddenly the music changes an... |
How can Lush engage loyal customers with a community-driven social media campaign? | Social Media Campaign for Luxury Lush Bath and Body. It is commonly known that Lush has a strong and loyal customer base. To celebrate these loyal customers and create a strong sense of community, we want to create the Lush Bath and Body Social Club. The Social Club will be a dedicated social media account for Lush cus... |
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