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| <title>Driver</title> | |
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| <p>A <b>Driver</b> represents an external or internal condition that motivates an organization to define its goals and implement the changes necessary to achieve them.</p> | |
| <h2>Category:</h2> | |
| <p>Motivation</p> | |
| <h2>Examples:</h2> | |
| <p>"Customer satisfaction", "Compliance to legislation", "Profitability", "Economic changes", "Changing legislation"</p> | |
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