You are given a context, a pronoun, and a noun in this task. The given pronoun is shown in the context within parentheses. You should determine if the pronoun refers to the given noun or not. Please answer with "True" and "False".

The signs over the shops' doors had pictures that indicated what work was done inside. Although more and more people were learning how to read, each artisan still had signs, not wishing to lose a possible patron merely because (he) happened to be illiterate. <sep> Pronoun:he <sep> Noun: artisan
False