news_id
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12
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sequence | sentence
stringlengths 301
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stringclasses 19
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] | Terras indígenas ajudam a proteger áreas florestais do desmatamento no Brasil. Essa é a conclusão de dados inéditos levantados pelo Mapbiomas, projeto que monitora o uso da terra no país.A perda geral de vegetação nativa no Brasil nos últimos 30 anos foi de 69 milhões de hectares. Apenas 1,6% do desmatamento, equivalente a 1,1 milhão de hectares, está em territórios ocupados por povos tradicionais.Em áreas privadas, o desmatamento chegou a 47,2 milhões de hectares, o que representa 68,4% de toda a perda de vegetação nativa no Brasil entre 1990 e 2020."Os dados de satélite não deixam dúvidas de que os indígenas estão retardando a destruição da floresta amazônica", diz Tasso Azevedo, coordenador do Mapbiomas, rede formada por ONGs, universidades e startups de tecnologia."Sem seus territórios, a floresta certamente estaria muito mais perto de seu ponto de inflexão a partir do qual ela deixa de prestar os serviços ambientais dos quais nossa agricultura, nossas indústrias e cidades dependem", completa.Outros dados divulgados pelo Mapbiomas mostram a aceleração do desmatamento e reforçam o papel das terras indígenas na proteção de florestas. Mais Segundo o projeto, em 2020, as terras indígenas ocupavam 14% do território brasileiro, com quase 110 milhões de hectares de vegetação nativa. O montante corresponde a 19,5% de toda a vegetação nativa brasileira.No mesmo período, o país teve o segundo pior ano de desmatamento na Amazônia na série histórica recente, com início em 2015-2016, do Deter, do Inpe (Instituto Nacional de Pesquisas Espaciais). O maior registro até então pertencia ao período entre 2019 e 2020. O MapBiomas comparou alertas de desmatamento do Deter em territórios indígenas entre 2016 e março de 2022. Os números mostram saltos sucessivos, especialmente nos últimos anos, tanto do desmatamento em geral como naquele por mineração.A presença de garimpo em terras indígenas explodiu nos últimos dez anos, indicando um aumento de 495% em relação a 2010. A quase totalidade (93,7%) do garimpo no país, em 2020, concentrava-se na Amazônia.Os dados da plataforma, que é pública e gratuita, auxiliam em estratégias de combate ao desmatamento e queimadas, na proteção de unidades de conservação e terras indígenas, no monitoramento dos recursos hídricos, entre outras.Os dados de satélite não deixam dúvidas de que os indígenas estão retardando a destruição da floresta amazônicaCoordenador do MapbiomasEm abril, a Mapbiomas foi uma das vencedoras do Prêmio Skoll de Inovação Social, sendo reconhecida como uma das iniciativas que impulsionam transformações socioambientais no mundo."Buscamos produzir informações de qualidade sobre como usamos a terra para orientar decisões de governos, empresas, organizações da sociedade civil e indivíduos de forma que cada um de nós possa deixar o mundo melhor do que encontramos para a próxima geração", afirmou Tasso Azevedo na ocasião. | empreendedorsocial |
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] | "Essa plateia aqui foi tudo que eu sonhei um dia", diz Celso Athayde, ex-camelô e CEO da Favela Holding. Ele é aplaudido por parte das 11 mil pessoas que tiraram o domingo de Páscoa para participar de um evento dedicado aos negócios emergentes de comunidades.A Expo Favela começou na sexta-feira (15) no complexo empresarial WTC, em São Paulo. A conferência que juntou Luciano Huck e Neca Setubal (Fundação Tide Setubal) a Adriana Barbosa (Feira Preta) e Hamilton da Silva (Saladorama) deu o tom de como seriam aqueles três dias de encontro.Dividiam a mesma plateia 'Vovó Tutu', cozinheira negra da Brasilândia que alimentou milhares com seus pães na pandemia, e Felipe d'Avila, candidato à Presidência pelo partido Novo.A mistura de CEPs, cores e sotaques que se manifestou em toda a feira foi o que Celso Athayde prometeu ao anunciar o evento: conectar asfalto e favela."A favela tem que estar em todos os lugares, do empreendedorismo à política, e esse evento é símbolo disso", disse Huck. Voltado a projetos que combateram a Covid, iniciativas em direitos humanos e meio ambiente e mais Para Adriana Barbosa, que criou o maior festival de cultura negra da América Latina, estar no palco do WTC requer musculatura emocional. "É um processo de convencimento porque ainda olham para a favela com a ótica da escassez", diz ela, que entrevistou o DJ Alok no domingo."Falar de dinheiro era pecado, mas o sucesso não pode só vir com representatividade ou mídia. Sucesso na comunidade negra é mobilidade social." Mais "Em uma orquestra sinfônica, num time de futebol que dá certo ou no bom jornalismo, o que tem é diversidade", disse Felipe d'Avila, que estava na primeira fileira na plateia. Mesmo espaço ocupado pela rapper carioca Nega Gizza, por Ester Carro, arquiteta de Paraisópolis, e pelo deputado federal Vinicius Poit (Novo-SP)."Estou aqui aprendendo um novo vocabulário para me conectar com as pessoas", completou Felipe d'Avila.O prefeito de São Paulo, Ricardo Nunes (MDB-SP), também esteve por lá. "Participar da primeira Expo Favela nesse lugar chique que a favela tomou conta é motivo de muita alegria", disse à plateia na abertura do evento.Além das conferências, os três andares da feira abrigaram sala de cinema, feira literária, exposição com fotos de Paraisópolis, salas de mentoria, entre outras atrações.Na sexta-feira, a reportagem encontrou áreas lotadas, com filas para conferências, que atrasaram e deixaram parte do público irritado na fila."Eu paguei para ver todas as palestras, não vou sair daqui", disse uma pessoa à produção do evento, que pedia que o público da palestra anterior saísse do teatro para dar lugar aos que aguardavam do lado de fora.Famosos como Alok, Luiza Helena Trajano, Kondzilla, Emicida, Natuza Nery e Marcelo Tas tornavam concorridas as conferências no teatro com capacidade para pouco mais de 500 pessoas.A circulação era mais fácil nas áreas de exposição dos 350 empreendedores à frente de negócios de favelas de todo o país."Conhecer outras pessoas que estão na mesma batalha que eu é algo único", afirmou Tulani Nascimento, CEO da Favelacult.A agência de comunicação de Salvador (BA) produz experiências criativas e potencializa profissionais e artistas periféricos. "Estou em busca de financiamento e de mentores para ampliar o serviço e aqui é o lugar ideal."Roupas recicladas, plataformas de podcast, arquitetura popular, games, delivery de comida, hortas caseiras e até um "Loolaperifa" eram alguns dos negócios expostos ao público.Os 30 mil visitantes da Expo Favela vieram de todas as regiões do país e com motivações variadas."Estamos querendo inovar no campo social, talvez incentivando projetos, e viemos conhecer as ideias", afirma Milene Zaratini, sócia de uma corretora de seguros de Belo Horizonte (MG)."Encontrar pessoas que trabalham com empreendedorismo na favela faz com que a gente consiga identificar onde estão nossas fragilidades e as pontes que podemos construir", diz Janaína Augusto, que trabalha em uma ONG em Rio Claro (SP).Ela estava ansiosa para ver a palestra com Edu Lyra (Gerando Falcões) e Tia Dag (Casa do Zezinho). "As políticas públicas demoram para chegar até nós, mas não significa que somos carentes."À frente da Central Única das Favelas (Cufa), Preto Zezé aposta que o evento ajuda a tirar do imaginário coletivo a ideia da comunidade como lugar de tragédia, tiroteio e morte. "Desta vez a favela está no palco, na plateia, atrás e na frente das câmeras." Mais "Esse é o desdobramento de uma revolução social silenciosa feita por um ex-mendigo que prometeu nunca mais pedir dinheiro. Não é só uma feira, é um movimento que não tem volta", completou Celso Athayde."Não é só uma feira, é um movimento que não tem volta"CEO da Favela HoldingO evento que começou apontando que o número de favelas brasileiras dobrou na última década —são 13.151 em todo o território— e que há 17 milhões de pessoas vivendo nelas, dos quais 67% são negros, terminou em festa, com um baile de favela."Eu só quero é ser feliz…", cantarolou Athayde para as 4.000 pessoas em torno do palco no domingo à noite. E a plateia cantou de volta: "E poder me orgulhar e ter a consciência que o pobre tem seu lugar." | empreendedorsocial |
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] | Um aplicativo vai ajudar a dar novo fim a roupas usadas. O lixo têxtil, como são chamadas as pilhas de tecido que se acumulam em aterros sanitários, poderá ser reciclado em uma união inédita do setor de moda com iniciativas de reciclagem.Lançada nesta semana, a Plataforma Circular Cotton Move reúne pontos de coleta em todas as regiões do país. Por enquanto, são 200 dentro das varejistas C&A, Reserva e Youcom. O consumidor pode levar roupas que contenham fibras de algodão, como calças jeans, sarjas e malhas.As peças vão para centros de triagem e depois para transformação industrial, em parceria com Vicunha Têxtil, Dalila Têxtil e Cambos. O resultado são tecidos e roupas feitas com os fios reciclados que voltam às prateleiras das varejistas.As roupas consideradas não recicláveis terão destinação correta, garantindo processo "aterro zero"."Nossa proposta é começar pela fibra natural do algodão, que é genuinamente brasileira, mas há estudos para outros tecidos", diz José Guilherme Teixeira, fundador da Cotton Move e idealizador do projeto. Voltado a iniciativas que combateram a Covid, projetos em direitos humanos e meio ambiente e mais O executivo, que atua desde 1998 na indústria da moda, diz que a iniciativa é pioneira ao conectar diversos elos da cadeia produtiva em vez de promover ações isoladas."Conseguimos colocar na mesma mesa empresas concorrentes em busca de um resultado em comum, uma mesma causa, que é reduzir o impacto ambiental." Mais A Fundação Ellen Macarthur estima que um caminhão de lixo têxtil é depositado em aterro ou incinerado a cada segundo no planeta. Menos de 1% do material usado para produzir roupas é reciclado.No final de 2021, vieram à tona imagens de um lixão clandestino de roupas no deserto do Atacama, no Chile. A região é um dos destinos de itens de segunda mão ou de temporadas anteriores de cadeias de fast fashion de Europa, Ásia e Estados Unidos. Mais Além de apoiar a Plataforma Circular, as varejistas disponibilizam a rede de pontos de coleta e possibilitam a logística para que roupas de todo o país cheguem aos centros de triagem.No final do processo de transformação industrial, realizado pela Cotton Move em parceria com Vicunha Têxtil, Dalila Têxtil e Cambos, os novos produtos vão para as vitrines, fechando o ciclo de economia circular.Ao consumidor, cabe a iniciativa de levar suas roupas aos locais de descarte, apontados por geolocalização no aplicativo."Estamos no cheque especial dos recursos naturais, consumimos mais do que temos", diz José Guilherme. "O consumidor também precisa ser responsável pelo dano que gerou no planeta, é um exercício de cidadania.""A lógica é educar o consumidor, que é quem vai dar escala ao projeto", diz Jonas Lessa, fundador da Retalhar, negócio de impacto que faz logística reversa de resíduos têxteis e gerencia os centros de triagem do projeto.Para engajar a participação, a Plataforma Circular mostra um índice de captação de resíduos, que indica, por exemplo, que são necessários 180 dias para o descarte se tornar um novo produto. E que é possível reutilizar até 95% do material por peça.Para Lessa, essa é uma tendência que veio para ficar. "A Política Nacional de Resíduos Sólidos, que chegou aos setores de agroquímicos e medicamentos, chegará ao ramo têxtil e esperar sem fazer nada é um erro."A aposta é que novos varejistas entrem na plataforma em breve, mas há condições. "Precisa ter boas práticas comprovadas e estar engajado com sustentabilidade", diz Jonas Lessa. Fonte: Plataforma Circular Cotton Move | empreendedorsocial |
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] | Desde 2005, mais de 180 lideranças foram finalistas no Prêmio Empreendedor Social do Ano, realizado pela Folha em parceria com a Fundação Schwab, entidade irmã do Fórum Econômico Mundial. Entre eles, nomes que se tornaram conhecidos ou já eram populares para além do empreendedorismo social no país.Caso da atleta Ana Beatriz Moser, estrela da seleção brasileira de vôlei na década de 1990, e da deputada federal Tábata Amaral (PSB-SP), famosa pela trajetória de garota da periferia que chegou a Universidade Harvard. Finalistas do prêmio em 2006 e 2017, respectivamente.Moser concorreu pelo trabalho à frente do Instituto Esporte e Educação, que capacita professores de educação física em regiões vulneráveis, enquanto Tábata como cofundadora do Mapa Educação, movimento que dá protagonismo a jovens no debate pela melhoria do ensino no país.Ela chegou à final na categoria Empreendedor Social de Futuro junto com o colega de movimento Renan Ferreirinha (PSD-RJ), atual secretário municipal de educação do Rio de Janeiro. O rosto mais famoso entre os integrantes da Rede Folha de Empreendedores Socioambientais, composta de vencedores e finalistas da premiação, é o apresentador Luciano Huck.Ele concorreu ao prêmio em 2007 pelo trabalho desenvolvido no Instituto Criar de TV, Cinema e Novas Mídias, pioneiro no país em oferecer cursos técnicos profissionalizantes no setor audiovisual a jovens de baixa renda.No mesmo ano, o advogado Ronaldo Lemos, diretor do Instituto de Tecnologia e Sociedade do Rio de Janeiro e colunista da Folha, foi finalista com o aplicativo Mudamos para promover democracia online.Também pops, os grafiteiros Panmela Castro e Mundano chegaram à final do concurso –a primeira em 2015, à frente da Rede Nami, que usa as artes urbanas para promover direitos das mulheres; o segundo em 2020, pelo Pimp My Carroça, que criou campanha para proteger a renda de catadores na pandemia.Fecham a lista três vozes potentes de favelas que foram destaque na premiação em 2020, com foco na resposta à Covid-19: Edu Lyra (Gerando Falcões), Celso Athayde e Preto Zezé (Cufa e Favela Holding). Mais Por meio de suas organizações, os líderes sociais mitigaram os efeitos da pandemia em comunidades, socorrendo especialmente mães solo, e desenvolvem políticas públicas de combate à pobreza no país.Neste ano, em sua 18ª edição, o Prêmio Empreendedor Social busca soluções inovadoras para mitigar os impactos negativos da pandemia, mas também mira na retomada econômica e na problemática socioambiental, com especial atenção ao aumento da desigualdade e às ameaças ao meio ambiente e aos direitos humanos.A premiação é reconhecida como plataforma de visibilidade para lideranças chanceladas por iniciativas de impacto social inovadoras e relevantes. | empreendedorsocial |
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] | A ONG Ação da Cidadania anuncia a segunda edição da "Brasil sem Fome", campanha para arrecadar doações e alimentar pessoas em situação de insegurança alimentar. A expectativa é a de superar os 100 milhões de pratos de comida distribuídos na edição anterior.Neste ano, a campanha homenageia as mulheres que, segundo a ONG, são base do trabalho voluntário, da liderança nas comunidades atendidas e nas doações de alimentos. O objetivo é destacar o protagonismo feminino de indígenas, quilombolas, ribeirinhas, faveladas, refugiadas e migrantes na linha de frente do combate à fome."As mulheres são as principais apoiadoras dos nossos projetos e a grande maioria das doações de pessoas físicas chegam através delas", diz Rodrigo "Kiko" Afonso, diretor-executivo da Ação da Cidadania."Ao mesmo tempo, são as mulheres as que mais sofrem com a fome, com um recorte muito claro de mães pretas e pardas, vítimas do preconceito e desigualdade latentes da nossa sociedade. A campanha é delas e por elas", completa.As doações podem ser feitas pelo site www.brasilsemfome.org.br ou pelo Pix brasilsemfome@acaodacidadania.org.br. Também é possível se tornar embaixador da campanha, criando uma página personalizada com metas de arrecadação.Em 2020, a Ação da Cidadania, fundada pelo sociólogo Betinho, foi um dos destaques no Prêmio Empreendedor Social do Ano em Resposta à Covid-19. Naquele momento, a campanha "Ação contra o Corona" distribuiu 8.000 toneladas de alimentos, impactando 2 milhões de pessoas. Mais Com o avanço da pandemia, em 2021, dados da Rede Penssan (Rede Brasileira de Pesquisa em Soberania e Segurança Alimentar e Nutricional) apontaram 116 milhões de brasileiros em algum grau de insegurança alimentar.A entrega de cestas básicas para famílias lideradas por mulheres é uma das prioridades da ONG, que deve seguir com a campanha até outubro. | empreendedorsocial |
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] | Em programação de Páscoa, o centro gastronômico Eataly dedica um final de semana de seu Festival Dei Dolci a pequenos produtores de doces artesanais. Nos dias 26 e 27 de março, dois projetos sociais apoiados pela marca vendem seus produtos no espaço em São Paulo.O coletivo Doce do Tapiri, criado pela ONG Casa do Rio, oferece doces, compotas e geleias feitos por mulheres do interior do Amazonas. O negócio social Mãos de Maria, oriundo da favela de Paraisópolis (SP), leva a culinária nordestina, incluindo sua cocada cremosa, para o complexo que reúne mercado e restaurantes.Ambos são projetos apoiados pelo Eataly, que investe e capacita cozinhas comunitárias, e terão barraquinhas na entrada do mercado. Para visitar, basta comparecer à Avenida Presidente Juscelino Kubitschek, 1.489, na Vila Nova Conceição, das 12h às 20h."Trouxe castanhada, doce de goiaba feito no fogão à lenha e geleia de cupuaçu com fruta fresca colhida no sítio", conta Ozirene Cardoso da Silva, a "dona Nega", do coletivo Doce do Tapiri, que veio a São Paulo pela primeira vez.Em 2020, o centro gastronômico promoveu um menu beneficente para apoiar o desenvolvimento da identidade empreendedora das mulheres amazônicas. Por meio do Lab Floresta, as cozinheiras mantêm viva a memória da culinária amazônica. Mais "Trabalharemos juntos com a ONG Casa do Rio para que produtos criados pelas mulheres da Amazônia sejam vendidos em nosso mercado, criando assim um ciclo virtuoso e uma conexão direta com os produtos da sociobiodiversidade", diz Luigi Testa, diretor-geral do Eataly Brasil.No Natal de 2021 o centro gastronômico lançou o Panettone Eataly + Mulheres de Paraisópolis. Os produtos tiveram 100% da receita repassada para a Associação das Mulheres de Paraisópolis e para o Mãos de Maria, que atua com mulheres em situação de risco na comunidade paulistana.Além deste final de semana, o festival segue com eventos, pratos exclusivos nos restaurantes, promoções especiais no mercado, workshops com confeiteiros e venda de ovos de chocolate e colombas de Páscoa. Mais | empreendedorsocial |
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] | Continuidade, perenidade, eternidade, ininterrupção e perpetuidade do negócio são o que muitas empresas buscam. Sempre inovando, procurando se atualizar, acompanhando as tendências de mercado, trabalhando com as questões da jornada do consumidor, da moda e atualizações.A Casa da Moeda, fundada em 1694, é a mais antiga empresa do Brasil, criada na colonização portuguesa, e tem a ver com a descoberta do ouro aqui durante a colônia. Já a organização mais antiga do mundo, e ainda também em atividade, fica no Japão, a Kongo Gumi, fundada em 578, para a construção de templos, quando o budismo estava em alta no continente asiático.Por outro lado, 29% dos microempreendedores individuais (MEIs), 21,6% das microempresas e 17% das empresas de pequeno porte fecham em até cinco anos, segundo pesquisa "Sobrevivências de empresas", de 2020, do Sebrae.Ou seja, a cada três empresas MEIs criadas, uma morre. Segundo a própria instituição, as causas podem ser: situação do empresário antes da abertura; planejamento dos negócios; capacitação deste empreendedor e a gestão do negócio no dia a dia. Estes pontos são fundamentais para que o empreendimento tenha vigor e sobreviva às intempéries do mercado.No caso das grandes empresas, como a centenária Kodak de filmes fotográficos, ou a Blockbuster, de aluguel de fitas e DVDs, não acompanhar a inovação, o mundo tecnológico e não fazer uma "pivotagem" rápida foram alguns dos fatores que levaram ao seu fim.A perenidade sempre foi um desafio para os seres humanos. Tentam explicá-la de diversas maneiras pelas lentes teóricas das religiões, com o renascimento ou o "outro" lado da vida, pela física e pela psicologia. Mais Na gestão empresarial, sucessões familiares, administração profissional com governança bem desenvolvida ou, ainda, grandes holdings com diversas empresas debaixo dela podem trazer esta realidade da ininterrupção de marcas e organizações.Mas será que pensamos neste tema nos empreendimentos de impacto socioambiental?A primeira organização social não governamental do Brasil foi a Santa Casa de Misericórdia de Santos. Criada em 1543, segue até hoje com foco em atendimento na área de saúde. A partir desta, muitas outras organizações foram criadas para atender a demandas que estão nos Objetivos do Desenvolvimento Sustentável (ODS) da ONU.Com o advento dos negócios de impacto, surgiram muitas outras empresas. Basta conhecer as organizações do Sistema B ou cadastradas na Pipe Social. Ou ainda buscar casos e pesquisas lá no ICE. E claro, conhecer as várias histórias dos vencedores do Prêmio Empreendedor Social. Quantas destas já surgiram e sumiram? Uma boa pesquisa a ser feita, não? Mais Quando pensamos na perenidade das organizações de impacto, temos que lembrar que as demandas sociais e ambientes sempre existirão, diferentemente de um produto da moda, como um adereço de roupa, um broche ou suspensório.As questões de saúde, educação, moradia, pobreza, fome, desmatamento, gestão de água e energia sempre farão parte das necessidades humanas de sobrevida ou, ainda, de melhoria de vida. E quando focamos ainda mais nestes temas tão amplos, descobrimos um mundo de oportunidades e de possibilidades de desenvolvimento de soluções inacabáveis.Ter foco talvez seja uma das tarefas a serem realizadas, buscar um "problema" do mundo específico, como diz Daniel Goleman: "Aqueles que alcançam rendimento máximo são precisamente os que prestam atenção no que é mais importante para seu desempenho. O foco é uma ferramenta fundamental". Já diziam: quem quer resolver todos os problemas não resolve nenhum.Além disso, quando, porventura este empreendedor resolver este problema, a continuidade da organização será buscar outro problema, depois outro, e assim por diante. Aliás, a competência de resolução de problemas é uma das mais buscadas nas seleções de trabalho e de investidores.Lógico que, por ser um empreendimento, aqueles pontos colocados pelo Sebrae, como planejamento e gestão, são fundamentais. Capacitação constante e atualização são indispensáveis para sobrevivência e ampliação do impacto social e ambiental.Contudo, este movimento dos empreendimentos de impacto está crescendo e nesta jornada muitas nascerão e morrerão. É um processo normal de qualquer segmento de negócios e de empreendimentos.O grande "pulo do gato" não é ficar pensando em quanto tempo vamos durar, mas, talvez, enquanto não formos interrompidos, na quantidade de impacto que estamos promovendo. E assim, tocar o empreendimento para frente e escalando sempre. | empreendedorsocial |
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] | Em sua 18ª edição, o Prêmio Empreendedor Social do Ano - Lições e Desafios da Era Covid coloca suas lentes em problemas brasileiros aprofundados durante a pandemia.O principal concurso de empreendedorismo socioambiental da América Latina, com mais de 4.600 inscritos entre 2005 e 2021, abre inscrições a partir desta quarta-feira (23) em quatro categorias: Destaques na Pandemia, Inovação para Retomada, Direitos Humanos e Soluções Comunitárias."A pandemia da Covid-19 nos demonstrou o quanto nossas realidades e nossos sistemas estão frágeis. Para além da questão sanitária e da tragédia humana, estamos diante da mais severa crise econômica dos últimos anos que impactou nações, comunidades e economias ao redor do mundo", afirma Hilde Schwab, presidente e cofundadora da Fundação Schwab, parceira da Folha desde 2005 na realização da premiação no Brasil.Hilde enfatiza o papel dos inovadores e empreendedores sociais nesse cenário, ao demonstrarem suas capacidades para responder aos desafios colocados pela Covid-19.Aberto até 10 de maio, o concurso brasileiro de 2022 busca soluções inovadoras para mitigar os impactos negativos da pandemia, mas também mira na retomada econômica e na problemática socioambiental, com especial atenção ao aumento da desigualdade e às ameaças ao meio ambiente e aos direitos humanos. Mais "Com o prolongamento da crise sanitária, social e econômica, ainda que haja avanços significativos possibilitados pela vacinação, continua relevante a atuação da sociedade civil organizada no combate aos impactos do coronavírus junto a populações mais vulneráveis", afirma Sérgio Dávila, diretor de Redação da Folha."Nos dois primeiros anos da pandemia, edições especiais da premiação focaram na resposta à Covid-19. Neste ano, o Empreendedor Social vai ampliar suas lentes para meio ambiente, especialmente em biomas ameaçados como Amazônia, Pantanal e Cerrado, e direitos humanos, no combate a racismo, desinformação, desigualdade de raça e gênero e fortalecimento da democracia", explica Dávila.As inscrições são feitas na plataforma Prosas, parceiro estratégico da premiação que é referência em editais, com acesso também pelo folha.com/empreendedorsocial.O prêmio elegerá 12 finalistas nas quatro categorias, entre os quais o júri definirá os vencedores. Todos os finalistas concorrem ao Troféu Escolha do Leitor, categoria popular que elege a iniciativa de maior destaque na opinião do público e do leitorado da Folha. A votação é também uma plataforma de captação de doações para as iniciativas reconhecidas a cada ano. Mais Os premiados ganham projeção nacional e internacional, reforçada pelo alto nível de qualificação e networking oferecidos por um rol de 28 parceiros, em um pacote de benefícios que soma mais de R$ 400 mil, entre cursos e mentorias.Celso Athayde, fundador da Cufa (Central Única das Favelas) e CEO da Favela Holding, foi um dos premiados do Empreendedor Social do Ano em 2020, à frente da iniciativa Mães da Favela, um dos destaques na resposta à Covid na categoria Emergência Sanitária, no primeiro ano da pandemia.Athayde foi indicado pela Folha e escolhido pela Schwab, uma das comunidades do Fórum Econômico Mundial, como o representante brasileiro entre os Inovadores Sociais do Ano de 2021 no mundo."O Prêmio Empreendedor Social é importante por si só. Na medida que tem como fio condutor um veículo de comunicação com a grandeza da Folha, ele ganha ainda mais importância por pautar a sociedade, o poder público e o mundo corporativo ao nos dar holofote e nos tornar referência nacional", afirma o premiado.Entre 23 e 25 de maio, Athayde estará em Davos, na Suíça, a convite da Schwab, participando do encontro anual do Fórum Econômico Mundial, que voltará a ser realizado presencialmente neste ano."Será um prazer representar o Brasil em Davos sobretudo por ver reconhecidos a entrega e o impacto da Cufa nas 5.000 favelas onde atua e os números alcançados", afirma o ex-camelô que se tornou executivo social e criou uma holding que engloba diversos negócios de impacto social em favelas.Athayde destaca ainda o reconhecimento nacional e internacional para o trabalho de uma organização social brasileira durante a crise sanitária, "em um momento de tanta dor, principalmente na base da pirâmide e nas favelas."A Schwab e a Folha anunciarão em Davos o brasileiro escolhido como Inovador Social do Ano em 2022, selecionado entre os cinco vencedores do prêmio do ano passado.O Empreendedor Social 2022 tem patrocínio de Gerdau, Ambev, Coca-Cola e Vedacit. E conta com parceria estratégica de Ashoka, ESPM, FDC, Prosas, SBSA Advogados e UOL. Iniciativas de impacto e escala na resposta à Covid-19 no país. Soluções em saúde, na crise hospitalar e vacinas, e também nas emergências. Semifinalistas das edições especiais podem participar com dados atualizados e avaliação de impacto.Voltada para soluções inovadoras em saúde, habitação, geração de renda. Ações em biomas ameaçados como Amazônia, Pantanal e Cerrado. Uso de tecnologia para ampliar impacto deve ser um diferencial.Iniciativas que fazem a diferença no combate a racismo, violência e desigualdade de raça e gênero e também aquelas que atuam para fortalecimento da democracia e combate à desinformação.Exemplos de resiliência, inovação e saídas disruptivas em territórios periféricos. Voltada para iniciativas que mobilizaram até R$ 500 mil no último ano. | empreendedorsocial |
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] | Quarenta famílias de uma favela de São Bernardo do Campo (SP) vão ter seu esgoto tratado com a combinação de cinco tecnologias alternativas. Depois de 30 anos sem saneamento básico, a Vila Moraes é um laboratório do que pode ser feito e replicado pelo país, em uma abordagem que une ONGs e iniciativa privada.Concebido pela Biosaneamento e pelo Instituto Iguá, em parceria com Scania, o projeto Comunidade Lab inova ao usar sistema descentralizado de biodigestão, que trata o esgoto e reaproveita resíduos orgânicos, em um processo de fermentação que produz energia –biogás e biofertilizante."Não vamos universalizar o saneamento básico só com grandes estações de tratamento", afirma Luiz Fazio, fundador e presidente da ONG Biosaneamento. "Muitas comunidades pelo país são como a Vila Moraes, com quarenta casas isoladas, o que torna inviável o investimento para bombear esgoto."O projeto tem três anos e R$ 225 mil em recursos aplicados pelos parceiros. As etapas envolveram comparação de tecnologias e aproximação com a realidade da comunidade.Levantamento recente do Centro Cultural Afro Brasileiro Francisco Solano Trindade apontou que quase metade das 313 famílias da Vila Moraes vive com R$ 500 por mês. O desemprego afeta 45% das famílias."Tínhamos problemas sérios com verminose e bicho de pé", conta Rodrigo Santos, 44, morador da Vila Moraes há 18. "O esgoto corria a céu aberto e hoje, com encanamento, as crianças podem caminhar sobre o solo seco."Os moradores participaram da construção conceitual do projeto e aprenderam sobre economia circular. "Também contratamos pedreiros, encanadores e ajudantes locais, maneira de gerar renda e facilitar a manutenção posterior do sistema", afirma Luiz Fazio. Mais Para Christopher Podgorski, CEO da Scania Latin America, o projeto ajuda a dar dignidade para a comunidade e estimula a adoção de uma matriz energética sustentável."O projeto une acesso à infraestrutura básica, inovação, sustentabilidade, educação e apoio a políticas públicas. Em síntese, são caminhos alternativos que vislumbram um mundo melhor."Segundo o Instituto Iguá, que atua pela universalização do saneamento, somente 45% do esgoto coletado no Brasil é tratado. Para alcançar a meta estabelecida no Plano Nacional de Saneamento Básico em 2033, o país precisará contar com novos atores e soluções tecnológicas que barateiem o serviço."Nossa missão é tornar este projeto referência e gerar replicabilidade, demonstrar o poder da atuação conjunta do setor privado e da sociedade civil para construção de caminhos complementares para o desenvolvimento de cidades sustentáveis", diz Renata Ruggiero, diretora-presidente do Iguá.O Comunidade Lab deve ter as obras concluídas em junho deste ano. | empreendedorsocial |
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] | Shoppings de oito estados pelo país iniciam nesta terça-feira (8), Dia Internacional da Mulher, campanha para arrecadar absorventes e itens de higiene íntima. Os produtos podem ser doados até 31 de março, quando serão destinados a comunidades vulneráveis.A campanha #AbsorvaEssaIdeia é uma parceria da administradora de shoppings brMalls com o projeto Fluxo sem Tabu, que combate a pobreza menstrual.Segundo estudo divulgado em maio deste ano, 28% das estudantes brasileiras já deixaram de ir à escola por não conseguirem comprar absorvente. Outra pesquisa, produzida pelo movimento Girl Up, apontou que uma em cada quatro adolescentes brasileiras não tem um pacote de absorventes à mão quando a menstruação chega."Um dos principais problemas causados pela pobreza menstrual é a evasão escolar. Estima-se que uma entre cada cinco jovens perde aula por falta de absorvente", diz Luana Escamilla, fundadora do Fluxo Sem Tabu."São quase vinte shoppings participando da campanha e arrecadando absorventes que serão distribuídos nas regiões em que eles estão localizados. Para nós, é uma alegria conseguir realizar essa mobilização e dar luz a um tema que pouco se fala", afirma Vanessa Amorim, diretora de marketing da brMalls.Para participar, basta comparecer a um dos shoppings (veja lista abaixo) e depositar a doação –quaisquer absorventes e itens de higiene íntima– nos pontos de coleta. Os produtos serão destinados a ONGs e instituições que atendem à população nos arredores de cada centro comercial.São Paulo: Mooca Plaza, VillaLobos, Jardim Sul, Metrô Santa Cruz, São Bernardo Plaza e Campinas ShoppingMinas Gerais: Independência Shopping, Estação BH, Del Rey e Center Shopping UberlândiaRio de Janeiro: Plaza Shopping Niterói, NorteShopping e Shopping TijucaParaná: Shopping Estação e Shopping CuritibaRio Grande do Sul: Shopping Villagio CaxiasMato Grosso: Shopping Estação CuiabáMato Grosso do Sul: Shopping Campo GrandeManaus: Amazonas Shopping | empreendedorsocial |
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