news_id
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sequence | sentence
stringlengths 301
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] | A Elera Renováveis está com inscrições abertas para o Edital de Responsabilidade Socioambiental, que tem como objetivo selecionar projetos com abordagem socioeconômica ou ambiental que contribuam para o desenvolvimento sustentável de comunidades.Os projetos selecionados receberão um aporte financeiro de até R$ 100 mil.Podem participar pessoas jurídicas de direito privado, organizadas sob a forma de associações, sociedades ou fundações sem fins lucrativos, políticos ou religiosos.O edital é de abrangência nacional e as propostas da primeira fase devem ser enviadas até 26 de fevereiro pelo site www.elera.com/edital.Dúvidas devem ser enviadas para rsocial@elera.com | empreendedorsocial |
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] | Tudo o que envolve a rede pública Mário Gatti, em Campinas, revela números superlativos e estruturas de grande porte.Principal autarquia de saúde da terceira maior cidade do estado de São Paulo, o complexo inclui os hospitais Mário Gatti e Ouro Verde, cada um com cerca de 240 leitos. Também abarca quatro UPAs (unidades de pronto atendimento).Não se perca nos números: a rede tem em torno de 4.500 funcionários; faz por volta de 3.500 atendimentos de pronto-socorro por mês; realiza cerca de 1.500 cirurgias também mensalmente.Destinada integralmente ao SUS, essa ampla rede precisou se mexer rapidamente com o avanço da pandemia da Covid-19. Nesse momento, pesaram, evidentemente, as limitações associadas ao serviço público.Se dependesse apenas das suas próprias pernas, o gigante andaria a passos lentos demais.“Como grande parte das estruturas públicas do país, temos um orçamento restrito. Seria muito difícil incorporar novos e modernos equipamentos em pouco tempo”, diz o médico Marcos Pimenta, que preside a rede desde 2018.Como explica o gestor, eles receberam apoio expressivo do governo estadual, que forneceu novos respiradores e permitiu que montassem 55 kits de UTI ainda em fevereiro, quando os números da pandemia começavam a assustar.O complexo de hospitais e UPAs ganhou ainda reforço significativo da iniciativa privada, fruto especialmente da mobilização da Comunitas, organização sediada em São Paulo e dirigida por Regina Esteves.Ela liderou a Ações de Enfrentamento à Covid-10 – Governança Público-Privada, uma das 30 iniciativas de destaque do Empreendedor Social do Ano, premiada na categoria Legado Pós-Pandemia.Uma das frentes de atuação da Comunitas foi a obtenção de recursos entre empresários e pessoas físicas com a meta de equipar hospitais públicos em diversas cidades do país. Esse projeto captou cerca de R$ 26 milhões.Em maio, a iniciativa destinou à rede de Campinas 20 oxímetros (aparelho que mede a quantidade de oxigênio no sangue) e 10 monitores multiparâmetros. Também entregou cinco videolaringoscópios, equipamento que ajuda profissionais de saúde a intubar pacientes com problemas respiratórios, como ocorre com as vítimas do coronavírus. Mais “Essas contribuições da Comunitas foram vitais para aprimorar nosso atendimento”, afirma Pimenta, que é enfaticamente favorável a parcerias como essa.Com ajuda dessas duas esferas, a pública e a privada, a rede Mário Gatti ganhou uma nova configuração ao longo de poucas semanas. Passou a dedicar, ao todo, 360 leitos exclusivamente para a Covid-19, sendo 170 de UTI e 190 de enfermaria.Durante pouco mais de dois meses, a UPA Carlos Lourenço deixou de funcionar como pronto atendimento para servir como unidade de internação, com 28 leitos. Além disso, com o apoio da organização Expedicionários da Saúde, a rede montou o hospital de campanha de Campinas, que funcionou entre os meses de julho e outubro e atendeu cerca de 600 pacientes com Covid-19.Pimenta está atento ao que ele trata como um “repique” da pandemia. Para isso, voltou a direcionar para a Covid-19 leitos de UTI nos dois hospitais, Mário Gatti e Ouro Verde, que seriam mobilizados para outras funções.Por outro lado, o presidente da rede projeta o futuro próximo e avalia o legado das doações feitas pela Comunitas.Os oxímetros, diz ele, serão muito úteis em casos de coma diabético, por exemplo. “Os videolaringoscópios nos ajudarão nos atendimentos a pacientes com insuficiência respiratória nas nossas ambulâncias”, complementa o médico. | empreendedorsocial |
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] | A diretora-presidente da rede de saúde Santa Marcelina, Rosane Ghedin, sentiu medo da escassez de insumos ao perceber o tamanho da pandemia que chegava ao Brasil no começo de 2020.“Estávamos diante de um evento grave que levava as pessoas a óbito”, conta a freira. “A preocupação foi grande, pois não tínhamos quantidade suficiente de insumos, materiais, medicamentos e equipamentos."A mesma dor era sentida por grande parte dos profissionais de saúde de hospitais públicos e filantrópicos do país. Em abril, pesquisa da Associação Paulista de Medicina mostrou que 50% dos médicos acusavam falta de EPIs (Equipamentos de Proteção Individual).Foi pensando no fortalecimento da Saúde e da nação que três agentes do terceiro setor —Idis (Instituto para o Desenvolvimento do Investimento Social), Movimento Bem Maior e BSocial— se uniram. Mais Com liderança das empreendedoras sociais Paula Fabiani, Carola Matarazzo e Mariana de Salles Oliveira, o pioneiro Fundo Emergencial para a Saúde nasceu junto à chegada do vírus no Brasil e distribuiu R$ 40 milhões para Santas Casas e Hospitais Filantrópicos.Foram ao todo 60 instituições fortalecidas em 25 estados do Brasil.O Hospital Santa Marcelina de São Paulo foi um dos beneficiários do Fundo, que destinou à instituição R$ 2,4 milhões. Com a quantia, a equipe pôde comprar novos insumos, equipamentos e medicamentos, ampliando o número de vidas salvas.“Mas a doação vem também carregada de empenho, de desejos, de pessoas solidárias e participativas, que sabem que estão salvando vidas”, diz a irmã Rosane Ghedin em depoimento.“Nós somos capazes de ser solidários quando somos capazes de amar, e o amor é divino”, completa.Outra equipe agraciada foi a do Hospital São Paulo, que desacreditou ao ouvir, em junho, a notícia de que receberia R$ 1,9 milhão de um fundo solidário. Era bom demais para ser verdade.Com a doação, foi possível comprar novas bombas de injeção de medicamento, que livraram os profissionais de saúde da difícil tarefa de escolher qual paciente receberia e qual ficaria sem.“Com a ajuda do fundo, pudemos nos estruturar e atender aos infectados de maneira humana e eficaz. Somos muito gratos às meninas”, diz Cláudio Bonduki, docente de ginecologia da Escola Paulista de Medicina. Após conhecer Carola Matarazzo, ele se tornou uma espécie de ponte entre o fundo e o hospital.A colaboração dos 10 mil doadores garantiu às instituições de saúde 2,8 milhões de EPIs, 125 mil testes para Covid-19, 653 equipamentos hospitalares e um número inestimável de pessoas impactadas.“Pela primeira vez, os hospitais não precisavam pedir por contribuições, éramos nós que íamos atrás e levávamos até eles”, afirma Carola, cheia de orgulho do trabalho que realizou pelo país em um ano desafiador.“Diz um ditado que quem quer ir rápido, vai sozinho, mas quem quer ir longe, vai em grupo”, complementa Paula Fabiani. “O caso do Fundo Emergencial para a Saúde nos ensinou que é possível ir rápido e longe ao mesmo tempo.” | empreendedorsocial |
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] | A Amazônia não é só um tesouro de biodiversidade. É também a maior oportunidade para o Brasil se destacar (negativa e positivamente) na economia global pelos próximos dez anos.Existe uma revolução em curso, impulsionada pelo surgimento e proliferação de uma nova geração de empreendedores e negócios de impacto que tem por objetivo resolver os problemas sociais e ambientais do planeta (e ainda lucrar fazendo isso).Na região amazônica, empreendimentos que trazem benefícios para as comunidades locais e ainda ajudam a manter a floresta em pé já estão na mira de investidores. Mais Há 16 anos, quando nós do Idesam (Instituto de Desenvolvimento Sustentável da Amazônia) iniciamos nossa trajetória, o cenário era completamente diferente.Hoje, a Amazônia está no centro do mundo. Está ficando claro que o aumento do desmatamento não interessa aos negócios e à economia brasileira.Governos, empresários e o próprio mercado financeiro vêm mudando a forma de encarar a bioeconomia na Amazônia.Hoje há um crescente interesse de investidores por empreendimentos com visão de risco-retorno-impacto a longo prazo, preocupados com futuro climático do planeta.Eles também sabem que aplicar recursos na maior floresta tropical do mundo é diferente de outros lugares do Brasil.É necessário alavancar uma economia verde, ou de baixo carbono, para gerar muito mais que os míseros 8% de participação no Produto Interno Bruto (PIB) do Brasil. Mais Na entrevista de Fersen Lambranho, presidente do Conselho de Administração da GP Investments, ele afirma que meio ambiente é um grande filão ainda pouco explorado pelas startups brasileiras. Compartilhamos da mesma visão: a Amazônia é o Vale do Silício do Brasil das nossas próximas gerações.O Idesam apoia negócios inovadores através do Programa de Aceleração da PPA (Plataforma Parceiros pela Amazônia).Criado em 2018 e destinado totalmente a fomentar negócios e startups da região, atende às demandas e realidades locais.Além do processo de incubação e aceleração, oferecemos oportunidades de investimento, cooperação, mentorias e networking com o ecossistema de negócios de impacto da região para potencializar suas ações.A Manioca, por exemplo, uma empresa fundada em 2014 em Belém, não sabia que sua indústria de geleias, farinhas e temperos era um negócio de impacto.Após participar do PPA, Joanna Martins, proprietária da Manioca, descobriu novas opções de incentivos para empreendimentos dessa natureza. Mudou a visão do seu modelo de negócio e já negocia com um fundo de investimentos internacional de private equity.O portfólio atual do PPA conta com 30 negócios acelerados, dos quais 12 startups receberam investimentos que somam quase R$ 6 milhões.Atualmente é a maior aceleradora de negócios de impacto da Região Norte e, segundo a Anprotec (Associação Nacional de Entidades Promotoras de Empreendimentos Inovadores), uma das cinco melhores aceleradoras de impacto do Brasil.Também está em segundo lugar na Chamada Soluções Inovadoras para o Desenvolvimento Sustentável, que selecionou as melhores iniciativas da América Latina que contribuem para alcançar os Objetivos de Desenvolvimento Sustentável das Organizações das Nações Unidas (ONU).A meta do PPA é estruturar um fundo de aceleração de negócios e investir em mais 30 startups nos próximos cinco anos para garantir a conservação de cinco milhões de hectares e beneficiar mais cinco mil famílias. Para atingir o objetivo, o Idesam está levantando investimentos da ordem de R$ 25 milhões para o programa.Mesmo com desafios de infraestrutura, informalidade, comunicação e criminalidade, precisamos explorar as “brechas” ou vantagens que podem trazer imensa competitividade para o ambiente de negócios inovadores na Amazônia.O aumento do desmatamento não interessa ao Brasil. Ao comprar produtos da floresta, podemos colaborar com a criação de uma nova economia e com a manutenção dos serviços ambientais que a maior floresta tropical dá ao mundo todo.Com o PPA, programas como o PPBio e outras iniciativas como os óleos Inatú e o Café Apuí, nosso sonho é chegar em 2030 com os negócios da floresta encabeçando a recuperação econômica da região e respondendo por uma fatia significativa do PIB regional. Será o “green new deal” amazônico. | empreendedorsocial |
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] | Jaílson Gonçalves, 47, da etnia Baré, é piloto fluvial da ONG Expedicionários da Saúde em São Gabriel da Cachoeira (AM); teve sintomas graves de Covid-19 e foi atendido em uma das 262 enfermarias de campanha montada pela organização para garantir atendimento aos povos da floresta durante a pandemia. A seguir, depoimento dele à Folha. * “Em abril ainda tinha muita gente das comunidades indo para São Gabriel, muitos para receber o Bolsa Família, e aí nem sabiam que estavam infectados e subiam [o rio Negro] de volta levando o vírus. A gente nem tinha teste, nem sabia direito sobre a doença. Eu subi o rio para levar os primeiros equipamentos e fiquei 25 dias por lá.No final do mês, comecei a ter febre e sentir muitas dores no corpo. Achei que era gripe porque a gente aqui toma muito sol e chuva, mas como piorava eu pensei em malária.Eu fui para um pólo base [de atendimento de saúde] e a enfermeira me deu um remédio. Como eu sou diabético, fui piorando e ficando com muita dificuldade para respirar.Aí ela já entrou em contato com os médicos lá da equipe do doutor Ricardo [Affonso Ferreira, da ONG Expedicionários da Saúde] e eles falaram que era Covid. E ali mesmo eu já usei o oxigênio que eles tinham mandado para lá, mal conseguia respirar.Mas como eu piorei, um helicóptero foi me resgatar. Naquela hora, eu já tinha entregado a vida pra Deus. Falei ‘Deus que sabe. Se Deus não quer que eu fique aqui, entrego minha vida para Ele’.Quando eu cheguei em São Gabriel [da Cachoeira], fizeram o teste da Covid e perguntaram para onde eu queria ir. Eu não queria ir para o hospital, porque o pessoal de lá não trata a gente [indígena] bem.Pedi para ficar no DSEI [Distrito Sanitário Especial Indígena] do Alto Rio Negro porque já tinha os equipamentos lá [a ONG Expedicionários da Saúde montou no local uma Unidade de Atenção Primária Indígena] e eu conhecia as pessoas. Fiquei internado 15 dias e fui melhorando.Depois que eu tive alta ainda fiquei em casa mais uns 15 dias. Aí já quis voltar a trabalhar para ajudar a levar mais equipamentos.A minha mãe tem 92 anos e também pegou Covid. Ela mora na aldeia marabitana e recebeu todo atendimento lá, não precisou ir para a cidade. E ficou boa.No início, muita gente não deixava os médicos e as enfermeiros chegarem perto para dar as orientações porque falavam que eles estavam levando a doença de branco. Mas depois foram vendo que não era assim. Mais Eles estão se cuidando, um foi ensinando pro outro e melhorou. Isso ajudou muito.Conheço o doutor Ricardo há 20 anos, gosto muito dele e de todo pessoal que trabalha com ele. Eles já operaram a minha vista. Se não fosse o trabalho deles e do DSEI, ia morrer muita gente com a Covid.Se tivesse deixado só para a prefeitura [de São Gabriel da Cachoeira] cuidar, a gente ia morrer, não tinha mais lugar nos hospitais. Pouca gente morreu aqui [nas comunidades], mas na cidade morreu muita.” | empreendedorsocial |
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] | Nesta pandemia, teve dia em que a assistente social e empreendedora social Stella Maris Monteiro Moraes, 35, não tinha forças nem para andar.Nada da Covid-19, que já matou mais de 200 mil brasileiros, mas sim a intensa luta pela prevenção e para mitigar os efeitos econômicos e sociais da crise sanitária numa das áreas mais vulneráveis do Rio de Janeiro, o Morro dos Macacos, na zona norte. A dura rotina, que envolvia ainda os cuidados com os cinco filhos e a vida acadêmica, a deixavam, ao mesmo tempo, esgotada e renovada.“Chegava à noite acabada, suada e muito, muito feliz, por conseguir mais um dia ajudar as pessoas”, afirmou Stella.Ela integrou uma rede de organizações do projeto Heróis Usam Máscaras, do Instituto Rede Mulher Empreendedora, liderado pelas empreendedoras sociais Ana Fontes e Célia Kano, premiadas na categoria Mitigação do Prêmio Empreendedor Social do Ano 2019 em Resposta à Covid-19. O projeto uniu três bancos, levantou R$ 35,2 milhões para a produção de 12 milhões de máscaras, mobilizou 65 organizações e garantiu renda de R$ 2.700 a 6.300 costureiras de 20 estados.Uma dessas organizações, no Rio, foi a Guardiões do Mar, liderada pelo biólogo Pedro Paulo Belga, 57, que há 22 anos trabalha com reciclagem, reflorestamento e despoluição de bacias hidrográficas do Rio. Foi a Guardiões do Mar que coordenou, com a Coopa-Roca —de Maria Tereza Leal, finalista do Prêmio Empreendedor Social em 2006—, a mobilização, a produção e a distribuição das máscaras no Rio. E nesse processo contataram Stella. E Stella correspondeu à altura. Além de distribuir 507 mil máscaras, ela conseguiu se antecipar a entes governamentais para garantir o básico a populações de alta vulnerabilidade. “Foi um trabalho lindo, mas, infelizmente, nosso país ainda está engatinhando na segurança alimentar e ajuda humanitária como política pública.” * Sempre me incomodou ver as mazelas das pessoas. Eu era uma garota da zona sul do Rio de Janeiro, com privilégios, diante da realidade de pessoas catando papelão na rua. Nunca me conformei! A minha ONG (Grupo Anjos da Tia Stellinha) começou por eu ter conhecido o Sandro, há 12 anos. Ele, que tinha 8 anos, catava papelão com o pai de manhã e estudava à tarde. Comecei levando pão para ele na rua. Depois, passei a mandar almoço todos os dias para ele e para a família. Isso foi crescendo, e, além da alimentação, comecei a dar cesta básica a eles.Quando vi, já doava 10 cestas básicas para famílias miseráveis do Rio de Janeiro todo. Eu trabalhava na empresa do meu pai, na parte administrativa, e realizava trabalhos sociais em abrigos, hospitais e comunidades.Eu focava muito em ajudar crianças. Comecei a fazer festas nos abrigos e entregava cestas básicas para famílias.Em uma dessas festas, um fotógrafo perguntou porque eu não fazia faculdade de serviço social. Eu, então com 4 filhos e vivendo de um salário de R$ 1.500, não podia pagar. E ele disse que pagaria para mim. Por cinco anos eu me dediquei à faculdade, e meu trabalho foi ganhando corpo. Tanto que eu deixei a empresa do meu pai, e usei o auxílio-desemprego para criar a ONG. Passei, então, a trabalhar como camelô, para ter uma renda, e na ONG.Fiz meu TCC grávida do meu quinto filho. Da minha casa, a Anjos passou a funcionar numa salinha alugada, paga com ajuda de padrinhos. Crescemos, trocamos de sede, mobiliamos, estruturamos e há 6 anos fazemos mais de 600 atendimentos por mês.Na pandemia, criamos o Projeto Mãe e Muito+ [que chegou à semifinal do Prêmio Empreendedor Social do Ano em Resposta à Covid-19]. Ele foi fruto de um amadurecimento meu nestes anos todos de trabalho social. Isso porque, antes, eu trabalha a criança. Mas vi que a transformação acontece quando trabalhamos e damos oportunidades a mulheres, mães e chefes de famílias.Eu tive contato com o Instituto Rede Mulher Empreendedora em 2018, como voluntária no projeto Ela Pode. Foram dois anos de uma amizade forte, uma rede mesmo. Então quando soubemos da produção das máscaras, já sabiam que poderiam contar conosco para distribuir.E conseguimos façanhas com as máscaras e com as doações. Digo isso porque chegamos primeiro que o poder público para garantir a segurança alimentar e ajuda humanitária. Você imagina numa casa de seis pessoas, que vivem de rendas informais, gastar R$ 10 numa máscara para cada um. Esses R$ 60 representam de 10% a 40% da renda de algumas famílias.Então por aí você já vê que o impacto de uma máscara.Mas fomos além. Nós distribuímos mais de 500 mil máscaras para populações que estavam esquecidas, como moradores de rua, população carcerária e hospitais que estavam sem EPIs. E podemos dizer, sim, que contribuímos para prevenção da Covid-19, sempre conversando com o poder públicos sobre isso. No Morro dos Macacos, distribuímos 20 mil máscaras numa população de 25 mil pessoas. Para não aglomerar, eu ajudei a descarregar caminhões e a distribuir. Tinha dia que eu mal conseguia andar, mas terminava o dia renovada e feliz.Eu digo que a gente chegou antes do governo, porque com o Mãe e Muito+, em parceria com o Gerando Falcões, entregamos cartões de vale alimentação, no valor de R$ 250, a mães. A gente fez isso antes de os governos falarem de kit merenda e auxílio emergencial.Eu acredito que as organizações sociais ganharam uma estrelinha nesta pandemia. As pessoas já sabiam delas, mas os órgãos governamentais passaram a olhar essas iniciativas com outros olhos.Eu estou cursando especialização em políticas públicas para a família, infância e juventude. Meu sonho é dar oportunidades para que mulheres possam criar seus filhos em condições de equânimes, de terem oportunidade de sair de situações cotidianas de violações de direitos. Quando a gente dá oportunidade, a gente dá tudo.E, da mesma forma que percebo que a transformação passa pelas mulheres, percebo que a transformação social no Brasil vai acontecer realmente quando órgãos do governo, federal, estadual e municipal, se aliarem às organizações sociais e comunidades para ajudar e chegar à população mais vulnerável.A gente fez todo o trabalho em contato com as secretarias, da Segurança, penitenciária, da mulher, da assistência social, Cras (Centro de Referência de Assistência Social) e Creas (Centro de Referência Especializado de Assistência Social).Para fazer que eu fiz bastou colocar em prática o que aprendi no projeto Ela Pode, do Instituto Rede Mulher Empreendedora, que é a escuta ativa e a passiva.Eu dava aula para mulheres que sofriam violência doméstica, que tinham privações de direitos. Então eu tenho que estar muito preparada para dar a ela a informação correta, a acolhida e mostrar como ela pode sair disso. Uma vida de uma mulher que a gente salva tem mais dez pessoas no raio dela que se beneficiam.Eu tenho cinco filhos e um marido que me dão forças para não desistir do sonho de mudar a vida das pessoas. E não quero capa ou ser heroína. Tenho as minhas mães, que são fontes de total inspiração, minhas musas, e minhas crianças, luzes que me iluminam. Tem dia que estou moída de tanto trabalhar, mas eu posso dizer com certeza que sou a mulher mais rica do Rio de Janeiro. | empreendedorsocial |
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] | A amigável robô Viki, programada pela Vitalk para ajudar a distensionar as pressões e os conflitos emocionais do dia a dia, virou ferramenta de trabalho de grandes empresas durante a pandemia.Caso da gigante Johnson & Johnson, que adaptou o conteúdo criado pela startup, disponível gratuitamente para download, a fim de dar suporte psicossocial a enfermeiros, agentes comunitários e parteiros.Diponibilizado pela companhia há pouco mais de seis meses para 3 milhões de profissionais, a Viki interagiu até agora com 5.600 usuários.“É pouco tempo para termos dados consolidados, mas dá para dizer que cerca de 50% dos que estão na linha de frente dessa rede que criamos apresentam risco aumentado de depressão e ansiedade”, diz Regiane Soccol, líder regional da área de Impacto Comunitário Global da Johnson & Johnson Medical Devices, divisão da J&J. Mais Mensagens como “o resultado dos testes e exercícios me levaram a ter consciência da gravidade do meu caso e a correr atrás de auxílio para reverter essa situação” ou “interagir com você tem me ajudado a lidar com situações que eu não tinha nenhum controle” são alguns dos testemunhos da eficácia da ferramenta.“É um ambiente seguro, as conversas acontecem de forma fluida e o chatbot usa instrumentos de avaliação internacional para calcular os riscos de ordem emocional”, afirma Regiane.Além do app, a companhia oferece 7.600 consultas virtuais por meio da health tech Moodar, que também dispõe de um app que reúne psicólogos online. “A questão da saúde mental é prioritária para nós.”A executiva acrescenta que a Johnson & Johnson planeja expandir a Viki para a língua espanhola. “Estamos satisfeitos com o andamento do projeto e o engajamento dos profissionais.”Um estudo recente realizado pela Johnson & Johnson indica que até 2030 serão necessários no mundo 18 milhões de profissionais de saúde, sendo 10 milhões no segmento de enfermagem e agentes comunitários.“Esse déficit nos levou a investir no fortalecimento da categoria como parte do nosso compromisso de difundir e elevar os conhecimentos nessa área.”Para Michael Kapps, Ceo da Vitalk, startur que foi um dos 30 destaques do Empreendedor Social do Ano em Resposta à Covid-19, a aceitação da tecnologia é um legado importante."Saber que podemos tirar uma parte da carga emocional desses profissionais é uma grande motivação para todo o time continuar produzindo conteúdos de qualidade para o setor”, diz ele, premiado na categoria Mitigação da Covid-19 do prêmio.A rede de farmácias Droga Raia também aposta na inteligência artificial da robô com conteúdo próprio para atender sua carteira de clientes.Com 2.300 unidades em 24 estados, a assistente virtual está no aplicativo da marca, avaliando o nível de estresse e ansiedade do usuário, assim como risco de depressão.No Facebook, oferece outros conteúdos, como informações sobre Covid-19 e uma área de compras, ambos programados pela Vitalk.Segundo o diretor de marketing da rede, Vitor Bertoncini, dos 40 milhões de clientes ativos nos últimos 12 meses, 30 mil interagem com o sistema. Desses 85% aprovam a capacidade da robô. “Desde o início da pandemia, a utilização do aplicativo passou de 50 usuários por dia para 300.”No entanto, 10% dos clientes ainda não se acostumaram com a nova dinâmica de relacionamento e desaprovam o produto. “A tecnologia veio para ficar, mais ainda temos muito trabalho pela frente.” | empreendedorsocial |
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] | Lariane Silvestre, 21 anos, moradora de Diadema (SP), ficou internada no hospital de campanha do Ibirapuera, na capital paulista. Foi diagnosticada com Covd-19 ao ser atendida em uma unidade móvel da Fleximedical, que conta com tomógrafo instalado.A startup de saúde levou suporte e acesso à saúde a pacientes do SUS em comunidades vulneráveis durante a pandemia. A ação foi uma das 30 premiadas no Empreendedor Social do Ano em Resposta à Covid-19, na categoria Mitigação dos Impactos. * "No dia 15 de maio, eu tava com mal-estar, febre, indisposição. Mas como tenho sinusite, achei que era isso.Procurei a UPA (Unidade de Pronto Atendimento) de Taboão da Serra (SP) e lá o médico me examinou e disse que era sinusite. Tomei duas injeções e ele me receitou outros medicamentos. Mas eu fui piorando: perdi o paladar, a febre só aumentava, chegou a 40. No dia 22, eu decidi voltar ao médico, mas fui direto para o Hospital Municipal de Piraporinha.Eu mal aguentava andar de tanta falta de ar, também não conseguia comer. Expliquei os sintomas, e o médico pediu um raio-X. Ele disse que eu estava com uma pneumonia forte e que iria me internar. Fui piorando.No hospital, me disseram que não tinham suporte para me tratar e que iriam me transferir. Fiz o teste para Covid-19 e fiquei internada. No dia seguinte, fui transferida para o hospital de campanha do Ibirapuera.Quando o Samu chegou para me buscar, fui passar de uma maca para outra e minha saturação começou a cair de vez. Quando cheguei lá no Ibirapuera, os médicos me trataram superbem e fizeram todos os procedimentos que precisava.Consegui fazer a tomografia e, na hora, o médico disse que era Covid porque comprometeu 70% do pulmão. Fui levada para o meu leito e aí começou a luta.Eu tive trombose, embolia pulmonar, inflamação no coração, no fígado, pneumonia forte. Foi por pouco que não parti desta para melhor. Eu estava muito fraca, não conseguia tomar banho, ir ao banheiro. Não saía do oxigênio para nada.Os profissionais me deram toda a assistência: tive nutricionista, fisioterapeuta, psicóloga. Como não podia ter acompanhante, eles não me deixavam ficar abatida.No dia 29, consegui sair da máscara [de oxigênio]. Foi uma grande vitória, já que, para mim, eu não iria voltar pra casa.No dia 1o de junho, a melhor notícia chegou: me deram alta. Foi aquela alegria. É uma pena que não dava para abraçar. Bateram palmas, me levaram até minha mãe.Todos cuidaram de mim aqui, no coração, porque é uma doença difícil. Você fica isolado sem contato com ninguém. Eles deixavam a gente se sentir acolhida. Não tem explicação, só tenho a agradecer. Mais Esses hospitais de campanha ajudaram muitas pessoas assim como eu. Porque se eu não tivesse tido aquele suporte e minha força, eu não estaria aqui para dar meu relato. Se cuidem, o vírus tá aí e ele leva quem a gente mais ama.Não me esqueço que no dia que me transferiram para o Ibirapuera, uma enfermeira lá do outro hospital me disse que seria bom se minha mãe me levasse algumas coisas porque ela me veria viva. Aquilo me doeu muito.Fiz 21 anos no dia 15 de julho, mas agora também comemoro meu aniversário em outra data: o dia em que tive alta. Sou grata a todos. Já fiz um check-up e estou ótima, mas o médico me deu seis meses de repouso porque tive muita coisas de uma vez só.Ah, e o resultado positivo do meu teste só chegou quando eu estava para ir embora [do hospital]. Hoje, esse sorriso está aqui por causa de toda essa equipe e pela minha fé e força." | empreendedorsocial |
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] | As vielas de Paraisópolis são testemunhas das mais diversas histórias.Na Três Corações, Igor Alexsander fazia atendimentos a jovens e intermediava conflitos durante a noite do baile funk. Na viela Conceição, Renata Alves produziu comerciais e novelas que circularam o país tendo a favela como cenário.A relação de Igor e Renata com as ruas e a comunidade de Paraisópolis foi fundamental para mitigar os efeitos da pandemia na segunda maior favela de São Paulo.Igor, 26, nasceu na Paraíba. Teve uma infância curta. Aos 11, conheceu as drogas e o crime organizado. O pai, taxista, passava a madrugada trabalhando. Aos 16, saiu de casa e deixou Campina Grande. Morou na rua, passou fome e conflitos pessoais, até que a missão de uma igreja evangélica o levou a Paraisópolis, em 2017.Em uma noite, Igor conheceu o Baile da Dz7. “Passou um filme em minha cabeça porque encontrei muitos jovens com conflitos emocionais. Pessoas que iam ao baile para esquecer da vida”, diz.Numa das portinhas da viela Três Corações, abriu um projeto social com o objetivo de intermediar situações que nasciam no baile. Colocou a placa ‘banheiro gratuito’ para chamar o público. “Da porta até o banheiro, eu fazia o contato”.A abordagem se tornou constante e evoluiu para atendimentos psicológicos e primeiros socorros, realizados por uma equipe de nove pessoas. “Na madrugada do baile, o celular não para. Tem muita overdose e as ambulâncias não sobem a comunidade”, conta.Eram de 200 a 300 atendimentos por noite. “Descia a favela até a Ama (Assistência Médica Ambulatorial) com as pessoas nos braços.” Nasceu assim o personagem Pastor do Funk, que em breve estaria à frente da comissão que busca justiça pelos adolescentes mortos naquela mesma viela. Ele também é coordenador do G10 das Favelas. Renata Alves, 40, nasceu em Paraisópolis. Filha de uma cozinheira e de um açougueiro, morou em barraco de madeira com os três irmãos. Conta que nunca passou fome.Os pais incentivavam a menina a estudar. Quando o asfalto chegou em sua rua, vibrou com as demais crianças por não precisar mais da sacola amarrada ao pé para chegar com sapato limpo na escola.Um dos irmãos teve doença renal, precisava de atendimento constante, e Renata aprendeu na marra os caminhos do sistema público de saúde. Passou madrugadas em filas para passar com especialistas.Em 2010, envolveu-se com a produção de um comercial. “Precisavam de alguém que conhecesse a favela e que entendesse as necessidades do morador”, conta. Não parou mais.Quando uma marca levou 80 figurantes para filmar em Paraisópolis, Renata entendeu que precisava reinventar o modelo de negócio. “Eu pensei: temos pessoas aqui, não precisa vir de fora”. Criou uma produtora de locação e figuração que movimenta a economia local. Ela também faz parte da diretoria da Associação de Moradores.Em março de 2020, às vésperas da chegada do vírus, o líder comunitário Gilson Rodrigues convidou Igor e Renata para integrar a iniciativa Comitê das Favelas – Presidente de Rua, criada para mitigar os efeitos da pandemia, um dos 30 destaques do Empreendedor Social do Ano em Resposta à Covid-19.A Igor coube a organização das casas de acolhimento, que isolavam pessoas com sintomas leves da doença. Mais de 500 pessoas passaram pelos leitos montados dentro de duas escolas em Paraisópolis.“Cuidei desde a reforma das escolas até a decisão de quantos metros uma cama ficaria da outra”, conta. O Hospital Albert Einstein, vizinho da comunidade, assessorou a iniciativa.Renata coordenou as ambulâncias particulares, que realizavam remoções para unidades de saúde. Ela fazia a ponte entre moradores e profissionais de saúde. “Por fazer produção há anos, conheço todas as entradas, saídas e vielas de Paraisópolis”.Até dezembro, contabilizou 10.500 atendimentos, que passaram por casos graves de Covid-19, insuficiências respiratórias e crises de ansiedade. “A Covid é só mais uma das pandemias que enfrentamos”, diz Renata, enquanto atende mais um chamado. Ela lembra o áudio que recebeu de um morador se desculpando por ligar à noite pedindo a ambulância. “Ele tinha chamado o Samu há oito horas e não veio.” Segundo ela, na época de chuvas, sem saneamento básico, os moradores lidam com dengue, H1N1, leptospirose, entre outras doenças.Para Igor, o problema se soma à falta de políticas públicas em lazer e cultura dentro da favela. “São 100 mil pessoas invisibilizadas.”Apesar disso, ser considerado um dos empreendedores sociais do ano lhe deu motivos para seguir atuando por Paraisópolis, ao lado de outros jovens líderes. “Antes eu era um sonhador, hoje me considero um realizador de sonhos”, diz. | empreendedorsocial |
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] | O fotógrafo e cinegrafista Edgar das Neves, 51, visitou um dos pólos de manutenção de respiradores para agradecer aos engenheiros e técnicos voluntários que trabalharam na recuperação dos equipamentos vitais para o tratamento de casos graves de Covid-19.Era o caso dele. A iniciativa foi premiada na categoria Mitigação da Covid-19 do Empreendedor Social do Ano. A seguir, o depoimento de Edgar à Folha sobre o significado maior da ação. * “Foi numa festa de boas-vindas para um amigo que mora há muitos anos nos Estados Unidos que fui contaminado pelo coronavírus. Vivo em Campo Grande, capital do Mato Grosso do Sul e, naquela época, meados de março, posso dizer que a Covid-19 era algo muito distante para nós, quase uma lenda.Foram pelo menos 20 pessoas contaminadas depois da festa, dois em estado mais grave, eu e outro colega. Era tão improvável ser Covid que eu tinha quase certeza que estava em minha quarta vez com dengue, já que os sintomas eram muito parecidos com o que eu já tinha sentido no passado.Meu corpo doía, tinha febre e diarreia. Foi quando vi que minha mulher e filhas também estavam com alguns sintomas que percebi que tinha algo errado.Fui então pela primeira vez até a UPA da minha região. Fui examinado e me mandaram para casa, com recomendação de tomar dipirona e esperar para ver como a coisa evoluía. Alguns dias depois, piorei muito e tinha grande dificuldade para respirar. Era horrível, dava medo.Eu me lembro que o médico me disse, depois de dois dias tentando confirmar se era ou não a doença, que iria me intubar. Eu falei na hora pra ele que não, que isso era perigoso, sentia que podia não voltar mais.Ele me explicou que seria necessário para que eu pudesse me recuperar e, depois disso, pouco me lembro. Minha memória voltou 22 dias depois, quando acordei do coma.Foi muito estranho, os médicos fizeram uma traqueostomia em mim e tudo era muito difícil. Fiquei mais uns dez dias na enfermaria, período em que fecharam a traqueostomia. Vi que embora o pior já tivesse passado, ainda tinha muitos obstáculos à minha frente.Perdi 25 kg e muita massa muscular. Tive que fazer sessões de fisioterapia, fonoaudiologia e reaprender as coisas mais básicas do cotidiano, inclusive andar. Eu simplesmente não parava em pé.Foi um momento difícil também porque tudo tinha um custo e eu estava sem trabalhar todo esse período, já que sou autônomo. Foram quatro meses intensos de recuperação e ainda tenho uma sequela, que é um mal-estar no estômago que insiste em não passar de vez, mas já melhorei uns 70%, acredito.Já até voltei a trabalhar recentemente em uma campanha política no estado. Neste trabalho eu me senti um pouco triste, pois via aglomerações imensas e um total descaso com a doença.Quando estava na enfermaria me recuperando do período na UTI, me contaram que eu usei um dos respiradores mecânicos que estavam inoperantes no hospital, e que tinham sido recuperados por voluntários do + Manutenção de Respiradores, coordenado pelo Senai. Mais Foi muito impressionante saber disso, passou um filme na minha vida. Não é fácil saber que se não fosse alguém ter resolvido montar uma coisa dessas, eu estaria morto, pois na cidade não havia máquinas suficientes para todos.Foi então que, já recuperado, fui convidado a visitar o ponto onde o pessoal estava trabalhando, um caminhão baú que virou laboratório. Foi muito emocionante para mim. É muito tocante ver aquelas pessoas se envolveram tanto nessa ação, que salvou vidas como a minha.” | empreendedorsocial |
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] | Marcia Maria Barbosa, 46, é catadora de material reciclável de Olinda (PE). Na pandemia, se viu sem o seu ganha-pão. No auge da crise, a ajuda chegou por meio da iniciativa Renda Mínima pros Catadores na Pandemia, lançada por Pimp my Carroça e Cataki.A seguir, o depoimento da beneficiária pernambucana, uma das mais de 70 mil pessoas impactadas pela ação. * “Trabalho como catadora há 6 anos junto com meu marido, Josedilson. De vez em quando pego uma faxina, ele faz bico de pedreiro, mas no dia a dia vivemos da catação.Quando começou a pandemia, em março, os ferros-velhos fecharam. Minha casa ficou parecendo um ferro-velho. Não tinha mais onde vender as coisas.Moramos no bairro do Rio Doce, em uma casa de dois cômodos, com nossos dois filhos, Franciele, de 20 anos, e Hugo Henrique, de 16. O banheiro, de madeira, fica do lado de fora. Foi Josedilson quem construiu.Chegamos a ter duas carroças. Mas meu marido desmanchou uma e usou o material para fazer outra mais larga. Eu preferia duas, a outra faz falta.Em todo caso, na pandemia, a carroça ficou parada. Fiquei sem saber o que fazer. Nos tempos normais, a gente junta os produtos por duas semanas e vende tudo de uma vez. Consegue tirar uns R$ 20, R$ 30, por quinzena. Reciclamos tudo, menos vidro e papelão. Trabalhamos mais com latas, pet, panelas. Cobre é o que dá mais. O máximo que ganhamos de uma vez foi R$ 300 por 3 kg de cobre.Um catador amigo nosso, Sebastião, me falou do Cataki há mais ou menos um ano. Minha filha colocou o aplicativo no celular dela. O meu aparelho é mais fraco. Assim fiquei cadastrada.Na pandemia, uma moça do Pimp My Carroça [Carol Pires, diretora executiva da ONG] ligou para falar do cartão. Nunca tive conta em banco nem cartão. Eu e Fran, minha filha, fomos buscar o nosso com a moça, que explicou direitinho como usar.Achei bom, veio em boa hora! Estou usando o valor aos pouquinhos. Todo mês, vou com minha filha na Caixa e tiramos o dinheiro. Ainda tem um pouco lá.Logo que o cartão chegou, fiz uma primeira compra de arroz, feijão, essas coisas que achamos que ia faltar. Não pagamos aluguel, mas vivemos com dificuldade. Cozinho na lenha, porque o gás é caro [cerca de R$ 70 o botijão]. Mas não tenho fogão a lenha, não. Coloco uns tijolinhos em volta do fogo e dá para cozinhar.Minha filha gosta de pesquisar receitas. Compramos umas coisas diferentes com o cartão do auxílio. Macarrão parafuso, por exemplo, eu nunca tinha comido. Ela fez com molho branco. Minha irmã também preparou uma lasanha, deu para experimentar umas novidades, né? Mais Porque a gente só comprava aquele macarrão normal fininho. Deu até para comprar um perfume da Avon que eu queria.Aos poucos, voltamos a sair com a carroça, com máscara, tudo certinho. Mas os preços dos produtos caíram pela metade. A garrafa pet que custava R$ 1, está R$ 0,50. Espero que com o tempo volte ao normal.Fran trabalha como auxiliar administrativo no Projeto Jovem Aprendiz e ajuda com o que pode. Ela colocou internet em casa, porque antes tinha que ir na casa de uma tia para conseguir estudar. Meu filho só estuda, por enquanto.Meus filhos dizem que sentem muito orgulho do que faço. Por mais que seja um trabalho difícil, nunca deixei faltar nada para eles.Nosso sonho agora é conseguir aumentar a nossa casa. Agradeço muito a ajuda do cartão. Pelo menos comida não faltou.” | empreendedorsocial |
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] | Batatas descascadas, frango temperado, feijão de molho. A panela emprestada fumegando no fogão de quatro bocas. No período crítico da pandemia, 300 quentinhas saíam por semana da casa de Natália Rosa da Silva. O destino era certo: moradores da comunidade do Chapadão, na Pavuna, Rio de Janeiro. Natália, 31, foi uma das Cozinhas Solidárias criadas pela ONG Gastromotiva que, com apoio do Fundo Estamos Nessa Juntos, do Instituto Coca-Cola, foi uma das 30 iniciativas de destaque no enfrentamento da Covid-19.Ela conta à Folha como foi passar quatro meses cozinhando para seus vizinhos. * "Ao meio-dia as pessoas vinham bater na porta de casa. Mas o trabalho começava bem antes.No dia anterior, depois de limpar a cozinha, minha cunhada e minha vizinha sentavam comigo no quintal para descascar os legumes. Colocava o feijão para cozinhar, temperava a proteína, adiantava tudo o que podia.Minha cozinha é pequena e meu fogão tem só quatro bocas, então minha mãe cozinhava alguns alimentos em sua casa. Uma vizinha emprestou uma panela grande, afinal eram cem quentinhas por dia. Mais Vinham idosos, adolescentes grávidas e crianças buscar as refeições. Vinha muita gente dizendo que o gás tinha acabado naquele dia, que o auxílio não tinha caído, que tinha perdido o emprego. Foi difícil ouvir as histórias.Quando comecei, não conseguia esvaziar as emoções, pensei em desistir. Eram tantas dores e tantos sorrisos que eu não sabia distinguir o que estava sentindo.E tudo se misturava ao medo da pandemia, com meus quatro filhos pequenos em casa e o marido desempregado.Só que ser uma Cozinha Solidária ocupou a minha mente, me deixou forte para entender que somos capazes e que podemos fazer alguma coisa.Antes de março, eu trabalhava na operação da Gastromotiva, fazia os serviços gerais, deixando tudo limpo e organizado. Veio o vírus, tudo fechou e fizeram a proposta de contribuir com a minha comunidade.Eu abracei a causa, pois gosto de cozinhar e ainda receberia um pagamento por isso. Então, com alguma timidez, fui à casa de vizinhos oferecer as refeições. As pessoas queriam saber a procedência do alimento, queriam saber se seria aquele famoso sopão.Como o projeto traz os valores da Gastromotiva, era tudo balanceado, sempre tinha uma verdura, tudo saudável e nutritivo. Da minha cozinha saíam arroz com feijão, farofa e frango, ensopado de legumes, frango com batata, salada de grão de bico com pepino, omelete de espinafre...A cada dia aparecia mais gente na porta de casa. Chegou uma hora que eu não tinha mais estrutura, meu fogão afundou com as panelas grandes, eu me queimava e tinha um monte de louça para lavar ao final do dia. Não tinha mais ajuda porque as pessoas precisavam retornar ao trabalho.Foram quatro meses e dez dias até que senti que tinha cumprido minha função. Foi difícil me despedir, mas em agosto retornei à Gastromotiva. Mais Ser uma Cozinha Solidária abriu portas e hoje faço parte da equipe de impacto da organização. Cuido da logística dos alimentos, da lista de compras, das notas fiscais, entre outras funções. Mas não largo meu paninho com álcool, viu?Hoje tenho uma história para contar. As pessoas na Pavuna respeitam mais o alimento e sabem que podem receber doações de qualidade. Valeu a pena em todos os sentidos." | empreendedorsocial |
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] | Em fevereiro deste ano a cuidadora Maria Aparecida Martins, 46, mãe de 5 filhos, pediu demissão da clínica de idosos esquizofrênicos onde trabalhava em Belo Horizonte (MG).Cota, como é conhecida, adorava os velhinhos, mas estava cansada. Esperava encontrar logo outro emprego, fosse como cuidadora ou cozinheira, já que antes do trabalho na clínica cozinhava e ajudava em restaurantes.Enquanto estava em busca de uma vaga, a pandemia do coronavírus chegou e fechou literalmente todas as possibilidades. “Sou pai e mãe e única responsável pela casa”, diz ela, que vive atualmente com duas filhas e se prepara para ser avó.Cota não conseguiu o seguro-desemprego porque as agências estavam fechadas, mas recebeu os R$ 1.200 das duas primeiras parcelas do auxílio do governo. “Só que eu precisava pagar as contas, comprar comida e as necessidades das crianças”, explica.A agonia durou pouco mais de dois meses: em fim de maio Cota foi chamada para trabalhar na cozinha da Frente Humanitária, criada pelo centro cultural Lá da Favelinha e ACM Cafezal, no Aglomerado da Serra, uma das maiores favelas do Brasil.O convite partiu de Kika, presidente da Associação de Moradores da Vila Cafezal, que coordenou a Frente ao lado de Kdu dos Anjos, criador do centro cultural. A iniciativa foi um dos 30 destaques do Empreendedor Social do Ano em Resposta à Covid-19, na categoria Ajuda Humanitária.Cota vive no Cafezal há 36 anos e diz que conhece todo mundo da comunidade. “Com a pandemia os moradores foram perdendo emprego, nosso dinheiro acabando e a gente não sabia como ia dar conta de viver.”O trabalho na cozinha, erguida com parte dos recursos doados pelo rapper Djonga, mudou tudo e ela se dedicou a tarefa de alimentar os moradores com afinco.“Acordava às 4h20 da madrugada, passava um batonzinho e às 5h abria a cozinha”, lembra. Cota começava o dia colocando 75 kg de feijão e 12 panelas de arroz para cozinhar. Preparava o café da manhã para as mulheres que começavam o turno depois dela.Era preciso ainda preparar 200 kg de carne e os legumes que compunham as 2.000 marmitas distribuídas diariamente para os idosos, doentes e quem não tinha condições de preparar as refeições. “Às 10h30 elas tinham que estar prontas para a distribuição”, explica.A cozinheira define a campanha como “uma experiência para sempre”. Mais “Neste período triste, o trabalho me ajudou nas finanças, ocupou a cabeça para eu não pensar na doença e me ajudou a recuperar a autoestima.” Cota diz que a convicção de que estavam ajudando muitas pessoas e “o desespero de fazer tudo certo para conseguir matar a fome de tanta gente” a fez descobrir uma pessoa que não sabia que era.Mas o impacto da ação em sua vida não ficou por aí.Com os R$ 2.000 mensais que recebeu durante os três meses de trabalho na Frente Humanitária, Cota pagou as dívidas que acumulou, comprou roupas novas para as filhas. Fez até festinha de aniversário para uma delas (“íntima, por causa do distanciamento”).“E acertei meus dentes, que estavam feios demais. Agora já posso rir”.A iniciativa emergencial acabou. Cota voltou a procurar serviço de cozinheira, babá ou cuidadora de idosos para sustentar Ana Letícia, 10 anos, e Maria Luiza, de 16. E se vier uma nova onda de Covid-19? “Aqui no Aglomerado já estamos prontos para a guerra”, garante. | empreendedorsocial |
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] | O agente comunitário de saúde Djalma Moreira Lima, o Djalma Suruacá, “inteirou” 57 anos em 23 de novembro com o corpo ainda abalado pelos efeitos da Covid-19.Ele, a mulher e um filho pegaram a doença em junho. “Fiquei 3 dias paralítico. Sentia as pernas, mas não conseguia mexer”, lembra. “Tinha falta de ar, dor no peito, nas costas e na cabeça. Chegava a chorar.”Ninguém da família chegou a ser internado. Djalma ainda está tratando as sequelas da doença. “Atacou a coluna e agora o médico mandou ir ao cardiologista”, diz. Mas a maior preocupação dele é que durante sua licença para tratar da saúde as 60 famílias que atende em Suruacá (PA), comunidade à beira do rio Tapajós, que lhe deu o apelido, estão “descobertas”.“Meu medo era que a pandemia matasse muita gente”, diz ele. Djalma atuou na linha de frente com os voluntários da Campanha Com Saúde e Alegria Sem Corona, uma das 30 iniciativas de destaque no Empreendedor Social do Ano, premiada na categoria Ajuda Humanitária.Capitaneada pela ONG Saúde & Alegria, a ação emergencial capitaneada pela ONG Saúde & Alegria, referência na região, atendeu os moradores de sua comunidade, a 72 km de Santarém, cidade onde nasceu e está morando com a mulher e o mais novo dos oito filhos.Até adoecer, Djalma saía com o pessoal da ONG instalando placas de informação, distribuindo máscaras, kits de higiene, equipamentos, cestas básicas e orientando as pessoas.“Comecei a trabalhar com o Saúde & Alegria no fim de 1986 e mesmo depois que me tornei agente comunitário da Secretaria de Saúde de Santarém continuei a manter contato com eles”, conta.O trabalho do PSA é de alto nível, diz ele. “Lá a gente sempre aprende mais, ensina mais e ajuda mais as pessoas. Isso é muito importante para mim como pessoa e como agente de saúde.”Com fala simples e bem humorado, o agente de saúde conta por telefone um pouco de sua vida e de como lutou junto aos voluntários da campanha para evitar que a Covid-19 se alastrasse em Suruacá e região.Era caçador, agricultor e pescador antes de se tornar voluntário da ONG. “Comecei na saúde dos animais e em seis meses pulei para a saúde humana porque cuidar dos bichos não tinha emoção e na humana eu podia ajudar melhor o povo.”No projeto, lembra, era o palhaço Formiga –outro de seus apelidos– e gostava de percorrer a comunidade ajudando as famílias a tratar e evitar as doenças.“Nosso povo era carente de informação e as crianças tinham muita diarréia, coqueluche, pneumonia, sarampo. As coisas começaram a mudar com o Saúde e Alegria”, afirma.Djalma dedicou pouco mais de 12 anos ao projeto. Em 1998, fez prova para agente comunitário na Secretaria de Saúde Municipal e passou.Voltou a trabalhar em parceria mais próxima com a ONG na Campanha Com Saúde e Alegria sem Corona. “Trabalhamos todos juntos e com a ajuda do PSA conseguimos fazer a prevenção, oferecer os kits de higiene e pesca, o tratamento e as cestas básicas que, mesmo que não fossem suficientes para o mês todo, ajudavam muito.” Mais Ele ressalta que na comunidade não tem Unidade Básica de Saúde bem equipada. “Estamos pedindo um centro de saúde desde o ano 2000 e até agora nada.” Doentes mais grave são levados de bajara, barco de 5m com motor na rabeta, para tratamento em Alter do Chão, distante três horas de viagem.“Agora temos ambulância, mas não é todo dia e ela serve os moradores do Arapiuns, do Tapajós e do Várzea. Mas minha grande alegria é que na minha comunidade não morre mais criança.”Ele só deixou de sair com o pessoal do Saúde e Alegria para levar ajuda emergencial na pandemia, quando ficou doente. “Mas não parei de participar.”A campanha levou informação para as populações indígenas, ribeirinhas e quilombolas de toda a região.“Tinha muita gente que não dava importância à doença, não se cuidava”, recorda-se Djalma, para falar da importância da comunicação para chegar a todos os lugares por meio do programa “Alô Comunidade”, que o PSA criou, transmitido nas rádios Rural AM e Princesa FM.“Eu já gravava no WhatsApp as orientações de prevenção, da nossa luta e da situação em Suruacá e área rural e mandava”, explica o agente de saúde.Depois que pegou Covid, mesmo sem poder sair de casa, ele continuava participando do progrma, relatando como estava sentindo para alertar as pessoas a evitar a doença. “Quando uma pessoa respeita a vida e gosta de viver precisa passar isso pro outro”, repetia nas mensagens enviadas ao “Alô Comunidade”. Mais Djalma está chateado por ainda não ter condições de voltar ao trabalho. “Não consigo nem carregar a bicicleta. Estou conversando com minha mulher, meus filhos e Deus. Se me sentir bem volto pra ajudar a comunidade.”Depende do que acontecer neste final de 2020. “Minha preocupação é que sem agente de saúde as 60 famílias que eu cuido ficam sem atendimento. Eu que acompanho a saúde delas. Se não estou lá, não tem quem faça isso por eles.” | empreendedorsocial |
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] | Como diz Rodrigo Fernandes Afonso, 46, diretor-executivo da Ação da Cidadania, a campanha Natal sem Fome, que a instituição realiza desde 1994, é uma “ação simbólica, uma gota no oceano”.Mesmo assim, já beneficiou mais de 20 milhões de pessoas nesse quarto de século.A campanha Ação contra o Corona, que a ONG promoveu, foi um dos 30 destaques do Empreendedor Social do Ano em Resposta à Covid-19 e levou 8.000 toneladas de alimentos a milhares de famílias durante a pandemia.Talvez seja também uma gota no oceano, mas, para os que a recebem, pode ser a boia que salva do afogamento.Uma das beneficiadas é Fabíola Alves dos Santos da Cunha, 38, que mora no bairro Gramacho, em Duque de Caxias (RJ). Casada, tem três filhos e enfrenta um câncer de mama há cinco anos.“Para tentar ganhar um dinheirinho, eu levo alguns cosméticos para vender na lojinha de doces da minha cunhada. Mas é pouca coisa”, diz ela.Desde 2018, Fabíola é voluntária da Amac (Associação de Mulheres de Atitude com Compromisso Social), ONG de acolhimento que dá assistência a mulheres vítimas de violência doméstica.Tendo sido ela própria vítima de agressões em um casamento anterior, Fabíola dá palestras sobre o tema na entidade. “Não tinha como denunciar a violência que eu sofria, porque a gente morava em comunidade, todos se conheciam. Mas graças a Deus consegui sair viva, muitas não conseguem.”A Amac sempre recebeu cestas da Ação pela Cidadania nas campanhas do Natal sem Fome para distribuir em sua área de atuação, e foi assim que Fabíola conheceu a campanha Ação contra o Corona e foi uma das beneficiárias. Mais A partir de maio, a família passou a receber mensalmente as cestas básicas entregues pela campanha.Foi uma gota no seu oceano? “Olha, resolveu bastante o nosso aperto. A gente a partir de então passou apenas a precisar complementar o que recebíamos”, conta.Não muito longe de Fabíola, mora Alessandra Ferreira da Silva, 38. Sua vida vinha andando normalmente até outubro de 2018. Saía de casa às 4h30 para ir ao trabalho de ajudante de cozinha em uma empresa no bairro de Botafogo, no Rio, e voltava entre 18h40 e 19h02.“Sei bem o horário porque, se demorasse um minuto a mais para chegar em casa, minha filha já me ligava para saber se estava tudo bem.”Mas naquele outubro perdeu esse emprego. Divorciada, com seis filhos —cinco morando em casa, porque uma mora com a avó—, viu a situação se complicar. Começou a fazer faxinas, vendia uns cosméticos, lixava carros em uma funilaria e emprestava a moto de amigos para entregar botijões de gás.Em janeiro deste ano, uma amiga a chamou para trabalhar em dois eventos no Alto da Boa Vista, também no Rio de Janeiro. “Beleza”, pensou, “vou poder pagar o curso da minha filha e ainda comprar umas coisas lá pra casa”.Mas, no evento, alguém esqueceu o gás do forno ligado e uma faísca causou uma enorme explosão. Duas pessoas morreram e três se feriram gravemente; Alessandra teve 70% do corpo queimado e passou um mês no hospital.Deveria ter ficado mais tempo, mas conseguiu convencer os médicos a continuar o tratamento em casa porque os filhos menores queriam saber como ela estava mas não podiam ir ao hospital.Alessandra diz que no dia do acidente havia R$ 1.200 em casa. A única renda fixa ali é a pensão de R$ 217 que recebe por causa do filho de seis anos. A empresa onde trabalhava a ajuda como pode, mas, com a pandemia, teve de suspender as atividades.Em maio, quase quatro meses após o acidente, ficou sabendo, por meio de uma amiga, da campanha Ação contra o Corona e fez contato com os responsáveis pelo comitê da sua região. Sua família passou então a receber a ajuda emergencial.“Todo mês, por volta do dia 15, a gente recebe a cesta da campanha. Ajuda demais. É praticamente a metade do que a gente consome no mês”, conta.Ela só deve poder voltar a trabalhar em 2023. Mais uma gota no oceano. | empreendedorsocial |
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] | O vencedor e os 15 finalistas do prêmio Melhor Dentista do Mundo, organizado pela Oscip Turma do Bem, será conhecido nesta segunda-feira, 21 de dezembro, às 20h.O evento virtual marca o encerramento da campanha #FelizporAjudar conta com as participações de Caetano Veloso, Julia Mestre, Zé e Barra, Jota Quest, Lu Grimaldi e outras celebridades.A premiação revelará os dentistas da Turma do Bem que mais se dedicaram ao voluntariado na Odontologia em 2020, entre 17.000 participantes. É possível acompanhar ao vivo pelo YouTube e pela página da Turma do Bem no Facebook.O evento de estímulo à solidariedade e de premiação dos melhores voluntários faz parte do movimento virtual Feliz por Ajudar, que iniciou em 23 de novembro, apresentando cursos, vídeos e lives com profissionais de saúde e participantes da causa.A programação conta ainda com histórias inspiradoras e emocionantes de apoiadores voluntários da ação, que divulgam o projeto, estimulam novos adeptos e melhoram a captação de doações.Dentre eles, artistas, comunicadores e ativistas como Chico Buarque, Rita Von Hunty, Teresa Cristina, Lu Grimaldi, Bruno Torturra, Padre Julio Lancelotti, Ana Claudia Michels, Gretchen e Thammy, Martnália, Zezé Motta, Maitê Schneider e Glenn Greenwald.Por meio de uma rede voluntariado com mais de 79.000 beneficiários em todo o Brasil, América Latina e Portugal, a Turma do Bem, integrante da Rede Folha, oferece tratamento odontológico gratuito para crianças e adolescentes carentes e mulheres vítimas de violência.O evento, que conta com patrocínio da Colgate e da rede de seguros Odontoprev, é aberto a qualquer pessoa que queira participar e tem como propósito discutir as questões do voluntariado. | empreendedorsocial |
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] | Janeiro chegou com notícias avassaladoras da China. Um surto do novo coronavírus se espalhava rapidamente, com mais de 7.000 casos, principalmente na cidade de Wuhan.Eram mais de 100 mortos até o fim daquele mês. Parecia assustador, mas distante. Nenhum brasileiro imaginava que, meses depois, nosso país registraria mais de mil mortos por dia em decorrência das complicações da doença.Dezembro chega à metade com mais de 180 mil mortos. 180 mil famílias vivem o luto dos entes que foram levados pela Covid-19 ao longo do ano. 180 mil famílias sentem saudade dos que se foram - e outros milhões sentem saudade de uma vida normal, dos encontros com amigos, das noitadas fora de casa, da sala de aula.Não bastasse a pandemia, a humanidade ainda teve tempo de escancarar todo seu racismo com as mortes de George Floyd, nos Estados Unidos; e de João Alberto, em Porto Alegre. Isso para citar apenas dois casos de genocídio da população negra, entre tantos outros que ganharam menos atenção da mídia.Ah, sim. Tivemos ainda recordes históricos de incêndios na Amazônia e no Pantanal. Que ano, hein, 2020? Mais Frente a todas essas notícias, qual a melhor palavra para captar o espírito de 2020? Difícil pensar em algo positivo, em um ano marcado por inúmeras tragédias.Numa parceria da Cause com a Consultoria Ideia Big Data, convidamos 15 profissionais, entre jornalistas, ativistas, cientistas sociais e biofísicos, para a missão de sintetizar ao máximo esse ano. E eles chegaram a sete possibilidades: luto, resistência, desamparo, isolamento, queimada, saudade, antirracismo.A palavra final, após pesquisa feita com 1.200 pessoas de todo o Brasil, é luto.Luto pela perda significativa dos entes queridos levados pela Covid-19, pelos momentos perdidos ou adiados, pela ausência de despedidas.Não que em anos anteriores a indicação do termo tenha sido mais feliz ou otimista. Em 2018, venceu a palavra “mudança” — afinal, muitos brasileiros apostaram nessa ideia quando confirmaram seus votos nas urnas.No ano seguinte, a palavra escolhida foi: dificuldades. Dava para prever que uma mudança à la Bolsonaro traria mesmo complicações no ano seguinte, não?A ideia dessas pesquisas, que acontecem há décadas no exterior, é dar voz ao sentimento dos brasileiros. Ou, melhor ainda, é uma chance de entendermos o que mais impacta nossa sociedade e engajar diversos públicos nessas discussões. E é curioso ver a diferença em cada nação.Nos Estados Unidos, por exemplo, o ano de 2017 foi marcado pela palavra “youthquake” — algo como “revolução promovida por jovens”. Parecia bom. Por aqui, a corrupção resumiu o ano dos brasileiros.Dois anos antes, os norte-americanos elegeram uma palavra muito mais leve e positiva: fofo. Aqui não sabemos pois só começamos a pesquisa no ano seguinte.Resta sonhar com palavras como a escolhida em 2015 nos Estados Unidos. Ou algo otimista e idealista, como “youthquake”. Mas nada, nada seria melhor do que finalizar 2021 com um resumo cheio de esperança e felicidade: vacina. Que esse tempo chegue logo! | empreendedorsocial |
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] | O Impact Hub começou em 2005 em Londres e teve sua segunda unidade em 2007 em São Paulo. Juntos os fundadores desses primeiros Impact Hubs e outros pioneiros apoiaram a criação de mais de 100 Impact Hubs no mundo, sempre liderados por pessoas locais.Desde o início, as pessoas ficavam surpresas quando mencionávamos que o Impact Hub São Paulo foi o segundo do mundo e que essa comunidade empreendedora no Brasil começou antes das comunidades de São Francisco, Nova Iorque, Berlim e Tóquio.Essa baixa autoestima não nos impulsiona a liderar mudanças que nós, brasileiros, temos capacidade e contexto para fazer, como na bioeconomia.Estamos acompanhando um trabalho incrível do Impact Hub Manaus, Idesam e vários outros atores que formam o PPA (Plataforma Parceiros pela Amazônia) para acelerar a bioeconomia e pouco se fala a respeito no país.Esse ano celebramos o fato da comunidade empreendedora Impact Hub no Brasil ser a maior do mundo!O Impact Hub Floripa tem a maior comunidade empreendedora do mundo e, somadas, as comunidades empreendedoras de Curitiba, São Paulo, Belo Horizonte, Brasília e Manaus chegamos a 3 mil membros. Além disso impactamos mais de 10 mil pessoas por meio dos nossos programas de empreendedorismo e inovação que beneficiam mais de 1 milhão de pessoas.Um desses programas é o Salto Aceleradora de MEIs. Desde 2017 ele já acelerou mais de 2.000 microempreendedores individuais em mais de 120 cidades, em parceria com o Sebrae, com Prefeituras municipais, com cooperativas de microcrédito e com mais de 500 mentores voluntários. São 2.000 histórias de superação e crescimento econômico, além da prática da colaboração entre os participantes e com os mentores.Outra iniciativa ousada é o Ideia.gov, hub de inovação que tem como objetivo trazer soluções de mercado e da sociedade para desafios do Governo do Estado de São Paulo. Em 2020, foram lançados 4 desafios para tecnologia em saúde, com 178 propostas recebidas e 8 soluções selecionadas.Esta engrenagem gera uma dinâmica ganha-ganha-ganha: a startup ganha acesso às compras públicas governamentais, a gestão pública ganha eficiência e os cidadãos ganham melhores serviços.É claro que ainda há muito a ser feito para reduzir desigualdades, gerar oportunidades para todos e combater as mudanças climáticas.Mas vale uma pausa para reconhecer os avanços. Celebrar é fundamental para alimentarmos um ciclo virtuoso, no qual realizações inspiram mais transformações por um país mais justo, inclusivo e próspero. | empreendedorsocial |
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] | O espetáculo mais famoso do Natal nordestino ganha contornos digitais em 2020. O Baile do Menino Deus, que reúne milhares de turistas e conterrâneos no Marco Zero do Recife, há 17 anos, virou filme.A história do nascimento de Jesus é o tema central do Baile. Com linguagem alegre e delicada, a ópera popular, baseada no livro de Ronaldo Correia de Brito e Assis Lima, mescla neste ano ritmos e tradições nordestinas a projeções digitais.Baile do Menino Deus - O Filme estreia dia 23 de dezembro, às 20 horas, com exibição até o dia 25 pelo YouTube e site www.bailedomeninodeus.com.br. No dia 26 dezembro, às 14 horas, é exibido pela Tv Globo Nordeste e pela Globoplay, com classificação livre. O filme terá libras e audiodescrição no site.A tradicional apresentação no Marco Zero costuma atrair um público grande e diverso. “É um espaço de convivência pacífico e democrático. Acontece essa paz durante o espetáculo, uma trégua na guerra social de todos os dias”, conta Ronaldo Brito.Com a impossibilidade de realizar o evento ao vivo, ele pensou numa adaptação para as telas. “Trezentas pessoas trabalham nas mais variadas funções para viabilizar o Baile. Quando surgiu a pandemia, o drama era: como vamos dar trabalho a nossas equipes?”.A solução foi filmar no Teatro Guararapes, mantendo elenco de atores, músicos, cantores, bailarinos, diretores e técnicos – em torno de 200 pessoas. Mais Baile do Menino Deus estreou em 1983 em um palco italiano. Quando migrou para a grande estrutura do Marco Zero, o formato teatral deu lugar à cantata cênica. Em 2020, o Baile, criado e dirigido por Ronaldo Brito, se abre para a experiência cinematográfica, com direção de Tuca Siqueira (Amores de chumbo) e direção de fotografia de Pedro Sotero (O som ao redor, Aquarius), premiado em 2019 no Festival de Cannes com o filme Bacurau.“Filmar vencendo a inércia e a paralisia que tomou conta do mundo significa apostar na esperança, na alegria, na fé de que um novo tempo irá surgir”, diz Ronaldo Brito.O espetáculo emprega artistas de várias tendências e faz integração com comunidades locais. Do Grupo Bongar, da comunidade Xambá, primeiro quilombo urbano do Nordeste, vêm cinco músicos e uma criança de 6 anos. Parte dos bailarinos vêm de escolas populares do Recife, como Inaê Silva.A recifense estreou no Baile aos 15 anos, quando fazia formação na Escola Municipal de Frevo. Estudou dança contemporânea para ampliar a pesquisa da cultura popular. Aos 29 anos, a bailarina experimentou pela primeira vez ensaiar a distância.“O bailarino se adapta ao espaço o tempo todo, mas em um ensaio remoto a energia do movimento fica toda contida. E os tempos são diferentes por conta do delay da internet”, diz.Ao encontrar o corpo de baile no Guararapes, poucos dias antes da gravação, Inaê se emocionou. “Subir ao palco neste ano representando a cultura popular de tantas gerações foi um ato de resistência”.Os turnos de ensaios foram divididos por núcleos, seguidos de três dias de gravação. A equipe passou por um período de quarentena e profissionais de saúde acompanharam a filmagem. Ninguém se contaminou.Para Arilson Lopes, ator que interpreta o Mateus 1, a maior dificuldade foi lidar com a plateia de 2.400 lugares vazia. “Nosso exercício foi buscar o olhar do público, que a cada cena aplaude e canta junto no Marco Zero, por meio da câmera”, diz.Para ele, ver o espetáculo se tornar filme durante a pandemia foi um alento. “Em um ano em perdemos milhares de brasileiros pela Covid-19, o Baile traz uma mensagem de renovação da esperança. Sem ele, seria um vazio maior”, conta Arilson.A expectativa é que o filme, “primeiro audiovisual brasileiro desse porte, em tempos de pandemia”, alcance um público ainda maior, extrapolando as fronteiras do Recife na semana de festas.“É o primeiro ano que vamos assistir ao Baile na companhia de nossas famílias no Natal”, diz Inaê Silva. | empreendedorsocial |
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] | Ninguém poderia imaginar como 2020 surpreenderia o mundo ao derrubar tudo o que entendíamos como normal.A pandemia da Covid-19 alterou o nosso comportamento e ações, mobilizando pessoas em várias esferas da sociedade. Porém, mesmo com esforços de praticamente todos os elos sociais para responder às emergências, houve grandes problemas nos quatro cantos do planeta.Os desafios continuam presentes e somente daqui a alguns anos conseguiremos analisar melhor toda a dinâmica na qual estamos envolvidos.Porém, desde o primeiro momento, o vírus foi eficiente em revelar nossas fragilidades enquanto seres humanos em um ecossistema globalizado, bem como as falhas na trama social que construímos para nos sentir seguros. Mais Ficou muito clara a necessidade de trabalhar o bem-estar social em todas as dimensões, englobando indivíduos, setores públicos, privados e da sociedade civil organizada, com senso de filantropia e engajamento para gerar impactos sociais positivos.Já existem movimentos de valor nesse sentido, mas, agora, precisamos mais volume e intensidade, com base em pesquisa, conhecimento científico, transparência e participação cidadã. Mas e o mundo dos negócios nesse contexto?A criação de um polo de impacto cívico-socioambiental, em 2017, causou estranheza no empresariado mais conservador. Espaços de coworking eram comuns em São Paulo, mas não um prédio totalmente compartilhado empresas com propósitos tão semelhantes. Esses empreendedores reunidos no Civi-Co sonham com transformações positivas na sociedade, nos espaços públicos e no governo brasileiro, assim como geram empregos, renda e movimentam a economia.O período de pandemia fortaleceu empresas que buscaram fazer parte da solução. Muitas ajudaram a acelerar a transição no conceito de filantropia, passando da mera contribuição financeira para o impacto social positivo na concepção dos negócios. As contribuições financeiras são bem-vindas e fundamentais nesta crise, mas a verdadeira transformação pede um passo além.Isso é possível e o Brasil tem bons exemplos de ascensão de empreendimentos cívico-socioambientais. Mapeamento realizado pela Pipe.Social mostra que quase dobrou o volume dessas iniciativas entre 2017 e 2019, passando de 579 para 1.002.Uma consultoria na área de cannabis como a The Green Hub luta contra o preconceito e desconhecimento, mas não parou um minuto sequer de desenvolver novos projetos e consolidar os antigos durante a pandemia.Já acelerou quatro start-ups e trabalha para levar informações à sociedade, construindo um ambiente mais favorável à formação do ecossistema de negócios do setor. A operação se consolida como um hub de governança para o mercado de cannabis e tem projeção de, pelo menos, dobrar seu volume de novos negócios e receita em 2021.Enquanto o Brasil entende lentamente a importância de regulamentar o cultivo do cânhamo, outras duas organizações com foco em cannabis entraram no Civi-Co. A Onixcann / Canteramed conecta pacientes e médicos, facilitando o acesso ao uso medicinal da planta. Já a Cultive – Associação de Cannabis e Saúde trabalha na educação sobre benefícios terapêuticos, favorecendo a produção individual da cannabis para fins medicinais.Assim, a crescente comunidade de residentes no Civi-Co potencializa a evolução dos negócios de impacto cívico-socioambiental, alinhados aos 17 Objetivos de Desenvolvimento Sustentável (ODS) da agenda da ONU para 2030.Entre outras áreas, atuam em saúde, educação, bioenergia, engenharia e urbanismo, beleza e bem-estar, gestão empresarial, investimento social, cultura e indústria criativa.Esse empreendedorismo com engajamento social já faz diferença em mobilidade social e econômica, transparência e integridade no sistema econômico, biodiversidade e universalização do saneamento básico, promovendo, ainda, inclusão e diversidade, além de combater desigualdade social, preconceito e discriminação.Esses projetos não precisam de uma pandemia para mostrar que um negócio só é bom quando todos saem ganhando. | empreendedorsocial |
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] | O Festival Games for Change América Latina, da organização que capacita criadores de jogos e inovadores sociais com foco em games para mudar o mundo, anunciou os vencedores da edição virtual deste ano.O primeiro colocado é um jogo que rememora, na visão de uma criança, o incêndio dos terminais químicos da Ultracargo, em 2015. O fogo atingiu a Vila dos Pescadores, retratada em “Aurora: A Child's Journey”, de Camila Bothona, com projeto de Luski Game Studio. O jogo será apresentado em Nova York em julho de 2021.“O jogo usa arte e tecnologia para contar uma tragédia de profundo impacto social, colocando a visão de uma criança no centro da experiência. É um exemplo claro de projeto que propõe mudança de consciência por parte do jogador, alerta para os impactos ambientais da indústria e tudo isso com uma arte primorosa”, justifica Gilson Schwartz, presidente da G4C América Latina.Além da viagem a Nova York, o projeto vencedor recebe prêmio em “Moedas da Paz”, uma criptomoeda que funciona como unidade de conta da gratidão.O segundo colocado foi “Locall”, de Klauss Roedel, uma aplicação sofisticada de técnicas de colaboração e projetamento para o desenvolvimento de comunidades. Em terceiro lugar a escolha recaiu sobre “IST – Informação sem Tabu”, de Luiz Gustavo dos Santos Lima, um jogo analógico que aproxima crianças e adolescentes de temas delicados no campo da educação sexual.Além dessas premiações, o Museu do Ipiranga selecionou projetos que serão desenvolvidos para celebrar os 200 anos da Independência do Brasil. “Sombras da Verdade” de Caio dos Santos Barbosa, “Mistérios da Independência” de Marina Jötten e “Retrato Falado” de Lucas Magon Santos terão apoio do Museu para desenvolvimento e publicação como parte das celebrações do bicentenário em 2022.Finalmente, houve três Menções Honrosas. “D.E.A.XI”, de Yoshie Debora Wasano, foi o destaque entre os projetos desenvolvidos na disciplina “Produção de Games” no Departamento de Cinema, Rádio e TV da Escola de Comunicações e Artes da USP. “Defenders4Change”, projeto coordenado por Juliana Santos Pinheiro, professora da Universidade Federal Rural do Rio de Janeiro, alinha o “gameplay” a uma campanha pela proteção de animais silvestres e “pets”, tendo como foco os direitos dos animais.“Avant Garden”, de Paulo Hartmann, é uma sofisticada “gamificação” da proteção às árvores nas cidades, uma proposta desenvolvida a partir do seminário internacional realizado pelo Núcleo de Pesquisa em Tecnologias para Arquitertura, Urbanismo e Design (NUTAU) da FAU-USP.“A premiação também revela um campo de possibilidades de criação de jogos analógicos e digitais que abrem perspectivas de acesso e democratização de acervos, pesquisas e tecnologias.Mais que uma simples “gamificação”, as propostas adotam a perspectiva de “game ativação”, ou seja, ativação de iniciativas que colaborem para a transformação de consciências, comportamentos individuais e viabilização de novas redes colaborativas”, completa Schwartz.Patrocinado pelo Consulado Geral dos EUA em São Paulo e apoio da Reitoria da USP, o Festival totalmente online foi uma realização do grupo de pesquisa “Cidade do Conhecimento” da USP. | empreendedorsocial |
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] | Se vida é a maior riqueza que existe, o Brasil é o país mais rico do mundo, segundo o Gross Primary Productivity, que mede a síntese de matéria orgânica gerada a partir de água, luz e ar.Uma fábrica de vida que, só com a proteção das terras indígenas brasileiras como medida de combate às mudanças climáticas, pode render em 20 anos de US$ 523 bilhões a US$ 1,165 trilhão com os benefícios globais do carbono e a conservação do ecossistema (diz estudo “Climate Benefits, Tenure Costs” do World Resources Institute).Triste é deixarmos que nossos povos tradicionais, ao mesmo tempo que prestam um serviço voluntário como guardiões dos ativos naturais que nos mantêm vivos, recebam em troca bala, mercúrio e doença de branco ao invés de políticas de bem-viver.Já devastamos uma área igual a duas Alemanhas de Amazônia, para que 63% dela fosse ocupada por pastagens de baixíssima produtividade e outros 23% fossem abandonados, segundo dados do Inpe e da Embrapa. Desmatamos para ficar mais pobres.Permitimos que alguns se apropriem de riquezas que são de todos os brasileiros —o ouro, a madeira, as terras. Não pagam impostos e ainda deixam a conta do estrago.Quem quer fazer a coisa certa não consegue concorrer com o preço baixo da extração ilegal, aí quebra ou muda de lado, desestimulando investimentos responsáveis e a própria existência de um mercado como deveria ser.Proteger a Amazônia, antes de ser coisa de gringo, é interesse nacional. Sem o bioma, a temperatura média subiria 0,25 ºC no planeta, mas saltaria 2 ºC no Brasil, onde também se perderia 25% das chuvas, inviabilizando a agricultura e a geração de energia, segundo Tasso Azevedo, coordenador do SEEG – Sistema de Estimativas de Emissões de Gases-Estufa. Mais Quando Joe Biden propôs ajudar o país com dinheiro para nossas florestas, teria sido mais corajoso se nosso presidente, ao invés de virar piada ameaçando os Estados Unidos com pólvora, usasse a saliva para peitar o novo presidente americano; não apenas cobrando o tal dinheiro, como pedindo mais, afinal, os benefícios gerados pela Amazônia são globais e os custos de conservação permanecem locais.Só que para isso é preciso ter um projeto para que a região se desenvolva com a floresta em pé. Caso contrário, fica a impressão de que o governo sequestrou a Amazônia, em chamas, e foi ao exterior pedir o resgate –assim diziam do ministro Salles quando tentava passar o chapéu na última conferência do clima da ONU.Se é para falar sério de soberania, a melhor forma de garanti-la é blindando as florestas e focando no aumento da eficiência nas zonas agrícolas consolidadas. Mais Assim, cresce-se para cima —até porque crescer para os lados é caso de polícia, diante do lucro fácil e ilegal de especuladores e grileiros de terras.O país ainda não tem uma política robusta de bioeconomia, voltada ao processamento de produtos da floresta como o açaí, cacau, cupuaçu, castanha, andiroba e tantos outros.“O grande potencial do Brasil é o da biodiversidade”, diz o cientista Carlos Nobre. “Sistemas agroflorestais com açaí podem render anualmente até US$ 1.500 por hectare, enquanto o gado fica em torno de US$ 100/hectare.”Para que essas soluções aconteçam e ganhem escala, mais do que pressão internacional, é preciso que a cobrança venha de dentro. O eixo RJ-SP ainda precisa se esforçar para compreender a realidade e os potenciais da região. A sociedade brasileira precisa assumir a Amazônia.Só assim o Brasil deixará de enxergar a Amazônia como um ônus de conflitos e desmates e perceberá o bônus que tem nas mãos, uma floresta que guarda as sementes da regeneração, que pode nos levar a liderar novos paradigmas, um futuro de bem-viver, a partir da nossa Amazônia para todos. Como bem diz o colega de batalha Arnaldo Oliveira, é hora de “nacionalizar a Amazônia e amazonizar o mundo”. | empreendedorsocial |
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] | Inovar para encontrar soluções que promovam as melhores experiências aos consumidores tem sido uma prática constante da Ambev.Por isso, em parceria com a Impact Beyond, a Ambev lança o programa Inovação Aberta e convida empreendedores a enviarem ideias e de projetos que estimulem o consumo moderado de bebidas alcoólicas e o uso de embalagens retornáveis e logística reversa.As inscrições podem ser realizadas até 31 de dezembro pelo site www.ambev.com.br/inovacaoaberta.Os dois melhores projetos receberão até R$ 150 mil cada para a sua implementação.O propósito do Inovação Aberta é buscar ideias que gerem mudanças de comportamento e causem um impacto positivo na sociedade.O programa contará com a ajuda da Socialab, plataforma chilena e pioneira em inovação aberta que acaba de chegar ao Brasil representada pela Impact Beyond.A Ambev acredita que o melhor caminho para alcançar esse objetivo é ouvir as pessoas, empreendedores e startups para viabilizar ideias inovadoras.Representantes da Ambev, Sociallab e especialistas irão selecionar as vinte melhores ideias –com critérios de avaliação embasados em sólidas métricas de impacto– que sejam técnica e financeiramente viáveis.Os selecionados serão acompanhados por mentores da Ambev para melhoria de narrativa e apresentação até a última etapa do programa, quando serão anunciados os dois projetos vencedores.A premiação é um capital semente, de até R$ 150 mil para cada, para implementação da ideia junto à companhia. Somado a isso, serão feitas conexões e networking dentro e fora da empresa.No Brasil, muitas embalagens acabam em aterros ou na natureza, prejudicando o meio ambiente. Educar a população a destinar embalagens corretamente é uma das condutas da Ambev.Além disso, a companhia também lançou um novo compromisso em setembro para a redução do consumo abusivo de álcool até 2022 e para essa jornada de promoção da cultura da moderação no consumo de álcool, a construção precisa ser próxima dos consumidores.“Trazer formas inovadoras para trabalhar esses assuntos de maneira colaborativa é algo que certamente contribuirá positivamente para a sociedade. Com inovação, colaboração e tecnologia, pessoas juntas transformam ideias em ação.”, diz Felipe Cerchiari, diretor de inovações da Ambev.“A Ambev acredita na inovação aberta para diminuir os muros da sua empresa, conectar os empreendedores do Brasil e fomentar todo o ecossistema”, completa. | empreendedorsocial |
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] | “Solidariedade” e “doação” foram palavras muito citadas nos momentos do auge da pandemia da Covid-19, pois foram esses dois conceitos, somados às diversas iniciativas do terceiro setor, que garantiram a sobrevivência de milhares de pessoas, vítimas diretas e indiretas do coronavírus.Mas, na medida em que o sentimento de emergência arrefeceu, essas expressões começaram a minguar junto com o número de casos. Sabemos que sem uma boa dose de impulso, a tendência é que tudo volte ao que era antes, e que a solidariedade e a doação fiquem cada vez mais anestesiadas.Portanto, estamos em um instante propício, senão necessário, para que as empresas usem a influência que têm sobre seus colaboradores para prolongar, ou talvez até perenizar, o hábito da doação. Mais Engajar os colaboradores em ações solidárias é uma iniciativa que traz benefícios para muitos. Os resultados possíveis dessa união são diversos, indo além do impacto social gerado.Melhoria do clima organizacional, aumento do sentimento de pertencimento, oportunidade de desenvolvimento de competências, fortalecimento de laços entre colaboradores, aprofundamento do relacionamento com a comunidade da empresa, contribuição à estratégia de impacto e investimento social privado da empresa, contribuição à atração talentos e contribuição à reputação da marca junto a clientes são alguns dos benefícios de ações solidárias envolvendo os colaboradores.Ou seja, estamos falando do tripé impacto nos colaboradores, impacto no negócio, e impacto na sociedade. Tudo isso sem mencionar a melhora da imagem junto aos clientes. E pesquisas mostram que consumidores esperam, cada vez mais, que as empresas desempenhem um papel social relevante. O consumidor demanda ações concretas da iniciativa privada, recompensando as marcas que admira e punindo aquelas que não correspondem às expectativas.Na segunda semana de novembro, o Idis e a Pyxera Global promoveram um workshop sobre iniciativas solidárias envolvendo funcionários. A partir desse evento, criamos um passo a passo para orientar os interessados em engajar os funcionários em atividades de solidariedade, mas não sabem exatamente por onde começar.Vamos começar pela escolha do foco de atuação. Todos sabemos que os desafios socioambientais no Brasil são inúmeros e complexos. Em geral, é mais proveitoso investir tempo e recursos em um único foco de atuação do que distribuir para vários projetos de diferentes causas, pois o impacto gerado tende a ser maior. A escolha da causa deve vir de dentro para fora. A causa deve ser coerente com as práticas organizacionais da empresa e com os interesses do público interno. Mais Quanto mais o investimento social privado for uma extensão do comportamento gerencial e uma extensão dos negócios, dos valores e dos princípios da empresa, melhor.Para conhecer os desejos dos colaboradores, faça uma pesquisa. Um jeito legal e divertido de fazer esse mapeamento é aplicar o teste Descubra sua Causa. E se houver recursos, estender esse mapeamento a fornecedores e clientes permitirá entender com ainda mais detalhes os interesses daqueles que fazem parte de seu ecossistema.A partir desse ponto, é fundamental conhecer mais sobre problema que se pretende atacar, entender como a comunidade pensa, as necessidades de investimento, as demandas sociais e construir uma visão de futuro madura, de onde se quer checar e como se pode chegar ao que se pretende.Empresas concorrentes também devem ser foco de atenção. Conheça o que elas estão fazendo e avalie se gostaria de apostar em uma diferenciação ou se há possibilidade para uma atuação conjunta, potencializando o impacto positivo para a causa. Por fim, conhecer as políticas públicas voltadas para o desenvolvimento socioambiental também é importante nesse processo.As informações já foram coletadas. O próximo passo é organizá-las e discuti-las com as lideranças da empresa, para que se tome uma decisão de política corporativa em relação à iniciativa e sobre como colaboradores podem ser envolvidos.Os objetivos e práticas devem estar alinhados com as políticas de sustentabilidade e responsabilidade social da empresa e o mapeamento interno e externo permitirão uma tomada de decisão consciente e coerente com o negócio, não apenas baseada na intuição ou na opinião pessoal de algumas lideranças.Nesse âmbito será possível definir também as questões de governança do projeto. Quem será responsável pela implementação? Que outras áreas devem ser envolvidas e de onde virá o orçamento?Esses elementos serão a base para desenhar com segurança o programa –como será feita a gestão, quais indicadores serão usados para acompanhar os resultados do investimento social e do programa de engajamento de colaboradores, como os beneficiários serão abordados, como os colaboradores poderão participar. Haverá algum tipo de “matching” da empresa? Em caso de voluntariado, os profissionais serão estimulados a usar conhecimentos técnicos ou gerais? Poderão atuar durante o período de trabalho ou farão as atividades em seu tempo livre?Um plano de comunicação permitirá disseminar a iniciativa entre todos os públicos da empresa –sejam internos ou externos– e mobilizar os colaboradores que irão participar do programa. Uma vez lançado, é essencial monitor e a avaliar seu desempenho, além de reconhecer o trabalho das pessoas que estão participando e compartilhar os resultados.Ao longo deste processo muitos aprendizados surgirão. Esteja sempre atento e aberto à escuta para que no próximo ciclo as lições aprendidas sejam incorporadas.Com todas essas dicas, seguindo um planejamento bem feito e estruturado, a empresa estará abrindo um novo caminho, impactando realmente quem precisa e gerando valor, imagem positiva e andando lado a lado com o seu propósito. | empreendedorsocial |
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] | Em edição histórica, o Empreendedor Social do Ano em Resposta à Covid-19 reflete o momento e os desafios de uma crise sanitária, econômica e social sem precedentes.Com este espírito, Folha e Fundação Schwab realizaram na segunda-feira (7) cerimônia virtual do prêmio 2020, transmitida ao vivo.“Estamos impressionados pela maneira como negócios sociais conseguiram crescer para ajudar milhões na pandemia”, afirma Hilde Schwab, cofundadora da entidade que reúne mais de 400 organizações ao redor do mundo, parceira da Folha há 16 anos na realização da premiação no Brasil.“É particularmente impressionante como empreendedores sociais brasileiros desempenharam papel vital em suas comunidades e estão na linha de frente no combate ao coronavírus”, avalia Hilde.Para Sérgio Dávila, diretor de Redação da Folha, a premiação em 2020 é única.“Um momento histórico para a filantropia e para o investimento social privado, que tiveram papéis fundamentais no socorro aos vulneráveis, no fortalecimento do SUS e na influência em políticas públicas.”Ao parabenizar os 30 premiados, Dávila destaca que são todos vencedores. “O Brasil que emerge da pandemia é solidário, resiliente e empreendedor.”Um país que contou com a força e o engajamento de líderes reconhecidos em três categorias: Ajuda Humanitária, Mitigação da Covid-19 e Legado Pós-Pandemia.Os Top 30 foram selecionados por um júri de personalidades, atores do ecossistema de impacto social e representantes de Folha e Schwab.Nesse ano, o concurso foi ampliado para contemplar um número bem maior de premiados por categoria, numa lógica de não estimular a competição, mas a colaboração e o trabalho em rede.O prêmio teve 414 iniciativas inscritas e se abriu para intraempreendedores do setor público e privado, em reconhecimento ao papel conjunto de empresas e de governos no enfrentamento da crise.A comissão organizadora, com a participação de pareceristas indicados por parceiros, selecionou 45 semifinalistas que foram submetidos ao júri: 15 em cada categoria, para chegar a 10 destaques, que terão seu trabalho e perfil retratados em reportagens em todas as plataformas da Folha. Mais Merecem visibilidade também os semifinalistas, cinco em cada categoria, que também são vencedores nessa corrida de longa distância.Foram semifinalistas em Ajuda Humanitária as seguintes iniciativas: Ao Vivo pela Vida, Coletivo Agentes Agroflorestais Quilombolas; Combatendo as Várias Fomes; Movimento Família Apoia Família e Rede Apoio Covid.Em Mitigação da Covid-19 foram à semifinal os seguintes candidatos: Benfeitoria na Pandemia, Estímulo 2020 Máscara+Renda, Movimento #2em2 e Respira Brasil.Já na categoria Legado, as cinco iniciativas que não chegaram à final são: Agência Bori, Centro de Urgências Respiratórias, Dados em Resposta à Covid-19, Lab360 - Visita Social Virtual e Mãe e Muito +.Em um ano desafiador e de crise econômica, a premiação contou com patrocínio de Ambev, Sesi/Senai, Coca-Cola Brasil e Vedacit.Para reformular o concurso em tempo recorde, a Folha teve o suporte estratégico de Ashoka, British Council, ESPM, Fundação Dom Cabral, Prosas, Pacto Global e UOL.O Empreendedor Social do Ano teve o apoio ainda de 14 parceiros institucionais e de 8 de divulgação.O ciclo desta premiação especial se encerrará em 2021, com a escolha de três dos 30 finalistas brasileiros indicados pela Folha para a seleção global de Inovadores Sociais do Ano da Schwab.A Escolha do Leitor também será realizada em 2021, dentro da celebração dos 100 anos da Folha. A tradicional categoria de voto popular no site do jornal será feita ao longo de três meses, um para cada categoria, com premiação em evento do centenário. | empreendedorsocial |
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] | O Trilhando a Transformação anunciou em evento nesta sexta-feira (4) as três iniciativas selecionadas pelo Desafio de Inovações em Turismo Sustentável.Após uma longa jornada que envolveu a participação de 197 iniciativas, foram escolhidas: Rede Batuc - Turismo Comunitário da Bahia em Movimento; Rota da Liberdade; e Turismo CO2 - Guardiões do Clima.As três inovações sociais em turismo sustentável receberão R$ 100 mil cada. Além do prêmio em dinheiro, participarão também de um processo de mentoria em 2021, para qualificar aspectos da gestão, inovação e cuidar de forma estratégica da aplicação do recurso. Mais E, por fim, para ampliar a capacidade de comunicação dos projetos, serão produzidos conteúdos audiovisuais destinados a apresentar e divulgar as propostas.Representada por Elizangela Lima, a Rede Batuc - Turismo Comunitário da Bahia em Movimento engloba atualmente 34 iniciativas que praticam várias formas do turismo sustentável, incluindo religioso, étnico, de lazer, cultural, gastronômico e ecológico. Já a Rota da Liberdade, representada por Solange Barbosa, é uma iniciativa de São Paulo que atua com turismo em comunidades negras tradicionais. A Rota é a operadora local, enquanto as comunidades são os receptivos locais. Os roteiros valorizam as narrativas e a agenda dessas comunidades por meio de atividades como rodas de conversa, venda de artesanato, gastronomia e outras.E a iniciativa Turismo CO2 - Guardiões do Clima, representada por Salvador Ribeiro da Silva Filho, busca engajar o segmento turístico na compensação de emissões de gases de efeito estufa (GEE) geradas por suas atividades. A taxa de emissão destes gases pode ser calculada em seu site ou aplicativo. Os empreendimentos e turistas participantes pagam pela tonelada de GEE emitida e, com este recurso, agricultores familiares e populações atuam para a conservação de florestas, a restauração de áreas degradadas e praticam agricultura de baixo carbono.O evento final também foi palco do lançamento do Mapeamento de Inovações em Turismo Sustentável, que reúne experiências e aponta tendências e perspectivas para o setor de turismo.O conteúdo do material está disponível na página da parceria.O momento de divulgação também representou uma forma de celebrar o envolvimento de todas as 197 iniciativas que participaram e contribuíram com a construção do Trilhando a Transformação, lançado nacionalmente no dia 30 de junho pela Ashoka Brasil e CTG Brasil. O encerramento contou com apresentação musical da cantora Karine Telles.A CTG Brasil, uma das líderes em geração de energia renovável no País, está investindo um total de R$ 2,1 milhões em todo o projeto, por meio de recursos financeiros destinados pela empresa ao Programa de Pesquisa e Desenvolvimento Tecnológico do Setor de Energia Elétrica, promovido pela Agência Nacional de Energia Elétrica (Aneel).As três iniciativas vencedoras passaram pelo crivo de um júri composto por especialistas do setor de turismo e pela equipe do Trilhando a Transformação. Elas foram destacadas a partir das dez inovações finalistas, definidas em outubro | empreendedorsocial |
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] | O apresentador Zeca Camargo e a atriz e produtora de conteúdo Maria Gal foram os mestres de cerimônias do Prêmio Empreendedor Social do Ano em Resposta à Covid-19, na segunda-feira (7).A dupla anunciou as Top 30 iniciativas sociais de destaque no enfrentamento à pandemia, em evento virtual, ancorado do auditório da Folha, parceira da Fundação Schwab na premiação. Mais “Foi uma aula de como o Brasil responde com ações positivas, brilhantes e diversas a uma situação tão grave como a Covid-19”, afirmou Zeca, que também é colunista da Folha.Maria Gal foi uma das juradas na seleção dos finalistas. "Foi uma emoção acompanhar tudo de pertinho, estar no júri do prêmio e ainda apresentá-lo hoje”, diz. Ela usou um longo assinado pela estilista Gloria Coelho para apresentar a cerimônia.A jornalista Eliane Trindade, editora do Empreendedor Social, fez a mediação do evento, transmitido ao vivo pelos canais da Folha.Os três finalistas mais votados em cada categoria participaram por videoconferência. Edu Lyra, da Gerando Falcões, na categoria Legado Pós-Pandemia; Celso Athayde, da Cufa, em Ajuda Humanitária; e Gilson Rodrigues, da União de Moradores de Paraisópolis, em Mitigação da Covid-19.O prêmio Empreendedor Social tem patrocínio de Ambev, Sesi/Senai, Coca-Cola Brasil e apoio da Vedacit. E conta com parceria estratégica de Ashoka, British Council, ESPM, Fundação Dom Cabral, Prosas, Pacto Global e UOL. | empreendedorsocial |
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] | Para Simone Silotti, a pandemia foi boa. Ela explica com o novo cartão de visitas de empreendedora social: “Tirou o tapete para onde eram jogados todos os problemas dos pequenos produtores rurais”.Filha de agricultores, com a experiência de quem já trabalhou com pesquisas de marketing “no asfalto” da Faria Lima e da avenida Paulista, em São Paulo. Simone diz que o coronavírus é apenas uma das intempéries a que produtores rurais estão sujeitos.“Antes da pandemia, por exemplo, tivemos alagamento que afetou o Ceagesp, parou as marginais. Perdemos tudo. Foram dias para normalizar e, depois, teve greve de caminhoneiros”, diz Simone.O conhecimento das dores do campo vem de pequena, em Ribeirão Pires, na Grande São Paulo. Via o pai se virar para tirar da roça o sustento para cinco filhos. “A lembrança que tenho dele, já falecido, é com a enxada na mão. Tínhamos liberdade e fartura na mesa, mas uma vida muito simples.”Se o pai a ensinou a cultivar a terra (“Em qualquer terreno vazio, ele plantava chuchu, alface...”), a mãe, Izabel, mostrou a ela como ser guerreira, tanto que, até hoje, aos 83 anos, trabalha no Quintal da Coruja, a pequena propriedade em que Simone e o irmão Anísio produzem alimentos em Mogi das Cruzes (SP).E foi de lá, no cinturão verde paulista, que Simone começou a lutar para quebrar os ciclos que tornam o pequeno produtor refém de bancos, atravessadores e condições climáticas e cotidianas, como decisões do governo e até greves e protestos que fecham estradas.A última intempérie foi o fechamento dos serviços essenciais em São Paulo, em 21 de março, para evitar a disseminação do novo coronavírus. “Havíamos aumentado a produção devido à Semana Santa, e a mercadoria estava estragando no campo. Como jogar fora alimentos para uma data religiosa?”, afirma Simone, 54.Ela se lembra de que foi dormir chorando e que, já no dia seguinte, montou uma vaquinha para que aqueles alimentos fossem destinados para doação. Isso exigiu que ela levantasse o custo de colheita e transporte de 80 produtores para viabilizar a doação, já que muitas vezes “fica mais barato só passar o trator por cima para transformar a comida em adubo”. Uma vaquinha digital foi a saída para evitar também que atravessadores comprem por valor ínfimo, mais de 50% abaixo ao preço de mercado.A campanha foi lançada em 30 de março. Com o que entrou, de cara foi possível doar 9 toneladas. Era só o começo. Entregar alimentos encantou Simone, como as mais de 8 toneladas destinadas à Comunidade Caboré e ao Assentamento Laranjeiras, na zona leste de São Paulo.Emocionou-se com crianças agarradas a um pé de rúcula como se fosse ovo de Páscoa. “Não sabia o nome da verdura, mas sabia que era de comer.”Foi aí que ela mergulhou no #FaçaUmBemINCRÍVEL, projeto que cria rede de segurança para o produtor rural e alimenta comunidades que pedem socorro. “Prometi que seria desperdício zero no campo”. E tem sido. Como jogar fora comida enquanto existem pessoas morrendo de fome?”Em abril, reportagem da Folha sobre a crise no cinturão verde, responsável por 90% das verduras e 40% dos legumes consumidos na capital paulista, impulsionou o projeto. Até ali, o Sindicato Rural de Mogi das Cruzes revelou que as vendas para a Ceagesp caíram 70%.Após a reportagem mostrar tratores passando por cima de plantações que não tinham como ser escoadas, a cena crítica sensibilizou parceiros capazes de mudar a história. “Foi algo muito marcante, e a força com que eles se engajaram foi impressionante”, diz Pepe Soares, presidente da Fundação Banco do Brasil, que apostou no projeto, assim como a Prefeitura de Mogi das Cruzes, a Braskem e a Yara Fertilizantes.“Em 12 dias, organizamos a operação. Fomos abençoados com R$ 1 milhão e conseguimos resgatar toneladas de frutas verduras e legumes”, diz Simone. O projeto já destinou 160 toneladas de comida. “Um maço de alface pesa 200 g. Imagina.”E ela quer mais. “Mostramos ser possível. Agora precisamos criar estrutura para manter isso, com profissionais. O produtor é inteligente, mas não entende de leis nem de tecnologia. Nem mesa de reunião eu tenho.”Já engajou o filho caçula, Kenzo, 20, que cuida da operação da vaquinha —o mais velho, Eiky, 26, vive na Austrália—, e até tem curso de agronegócio da Fatec (“Precisava estudar para saber que podia fazer algo diferente.”).Sua cabeça fervilha com projetos e com a dívida que fez para poder produzir.Um dos projetos se chama Sal da Terra e se mostra estruturante, uma plataforma de cooperativismo capaz de ajudar o produtor rural, o pequeno, não o familiar nem o do “agro é pop”.Auxílio até para lidar com o esgotamento sanitário adequado —40% das pequenas propriedades não o fazem. “A maioria usa fossa negra ou joga esgoto em rios e represas, o que contamina o ambiente e os lençóis freáticos. Vamos intermediar a construção de fossas biodigestoras.”Com mais estrutura, ela sonha grande: quando o produtor não escoar o plantio, a ONG adquire o alimento para doar à comunidade.Um ciclo virtuoso com apoio da sociedade, a mesma que paga caro para ter alimentos frescos, enquanto o agricultor recebe cada vez menos. “Na pandemia, remuneramos todos a preço justo”, diz Simone. “É a semente de uma nova consciência.” * | empreendedorsocial |
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] | Em meio aos desafios impostos pela Covid-19 no país, muitas foram as ações de ajuda emergencial voltadas às populações vulneráveis e ideias inovadoras para mitigar os efeitos da crise sanitária, social e econômica.Nesse cenário, o Prêmio Empreendedor Social adaptou sua 16ª edição para contemplar as iniciativas de maior impacto social.Nesta segunda-feira (7), foram anunciadas em cerimônia virtual as Top 30 premiadas pelo Empreendedor Social do Ano em Resposta à Covid-19, concurso realizado pela Folha em parceria com a Fundação Schwab.As 414 inscrições recebidas pelo edital passaram por vários filtros de avaliação até chegar a 30 finalistas. São dez vencedores em cada categoria: Ajuda Humanitária, Mitigação da Covid-19 e Legado Pós-pandemia.“Estamos impressionados pela maneira como negócios sociais conseguiram crescer para ajudar milhões na pandemia”, afirma Hilde Schwab, cofundadora da entidade que reúne maisxde 400 organizações ao redor do mundo, parceira da Folha há 16 anos na realização da premiação no Brasil. Mais “É particularmente impressionante como empreendedores sociais brasileiros desempenharam papel vital em suas comunidades e estão na linha de frente no combate ao coronavírus”, avalia Hilde.Para Sérgio Dávila, diretor de Redação da Folha, a premiação 2020 é única. “É um momento histórico para a filantropia e para o investimento social privado, que tiveram papéis fundamentais no socorro aos vulneráveis, no fortalecimento do SUS e na influência em políticas públicas.”Ao parabenizar os 30 finalistas premiados, Dávila destaca que são todos vencedores. “O Brasil que emerge da pandemia é solidário, resiliente e empreendedor.” Mais Nesta edição especial, todos os candidatos que chegaram à final são premiados. O concurso não elegeu um vencedor, mas todos os destaques, numa lógica de estimular a colaboração e o trabalho em rede, e não a competição.Em razão dos protocolos exigidos para evitar contágio pelo coronavírus, a cerimônia de premiação neste ano foi online e teve como mestres de cerimônias o apresentador Zeca Camargo, também colunista da Folha, e a atriz e produtora Maria Gal.Os 30 destaques foram apresentados em vídeos pré-gravados, nos quais líderes de cada iniciativa resumiram em um minuto o trabalho desenvolvido para o enfrentamento da crise da Covid-19.Ao final da cerimônia, foi apresentado um videoclipe com imagens dos finalistas recebendo em casa os certificados, cenas registradas pela Folha para serem exibidas na cerimônia. Mais O empreendedor social mais pontuado pelas avaliações da comissão e do júri em cada categoria foi convidado a aparecer no evento por videoconferência.No caso de Ajuda Humanitária, o representante foi Celso Athayde, da Cufa, à frente da iniciativa Mães da Favela. "Neste ano tão difícil, toda pessoa e organização que atuou no beco, na favela, no bairro deveria ser premiada. Sem elas, nosso país viveria hoje um caos", disse Athayde."Só foi possível construir tudo isso por conta da ação em rede. Depois disso tudo, descobrimos que somos gigantes, não somente a Cufa, mas também as outras organizações."Já em Mitigação, o convidado foi Gilson Rodrigues, do G10 Favelas e União dos Moradores de Paraisópolis, que liderou o Comitê das Favelas. "A Covid evidenciou todos os problemas da favela e nós mostramos que podemos ser solução, que somos potentes. Isso foi possível graças ao apoio de muita gente; foi um movimento de solidariedade que ajudou o Brasil inteiro a combater o coronavírus, enquanto o governo se mostrava indiferente", afirmou Gilson."A favela faz parte do Brasil e deve ser fortalecida. Que ela seja protagonista de suas ações, e que aconteceu em Paraisópolis aconteça em todo o país. A transformação será feita pelos favelados."Por último, em Legado Pós-pandemia, subiu ao palco virtual o líder da ONG Gerando Falcões, Edu Lyra. "Quero agradecer e celebrar o que o Brasil fez nessa crise. Conseguimos destruir os muros que dividiram o país por tantos anos e construímos pontes, mostrando o quanto ganhamos quando trabalhamos juntos, cada um colocando o seu melhor, seja dinheiro ou paixão", relatou Lyra."Antes do Elon Musk chegar em Marte, a gente vai encontrar um jeito de interromper o ciclo da pobreza. Vamos ter um museu da pobreza inaugurado e mostrar que o Brasil é capaz de produzir soluções inéditas para os problemas da sociedade", finalizou.O prêmio Empreendedor Social tem patrocínio de Ambev, Sesi/Senai, Coca-Cola Brasil e apoio da Vedacit. E conta com parceria estratégica de Ashoka, British Council, ESPM, Fundação Dom Cabral, Prosas, Pacto Global e UOL. | empreendedorsocial |
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] | A ambulância carregando uma senhora pede passagem pela rua estreita com chão de terra batida. O homem faz sinal para o carro do lado esperar. Outro ajuda com as manobras. A criança segura o passo na calçada até que a ambulância suma no alto da rua.Apesar de corriqueira nos últimos meses, a cena é inédita em Paraisópolis, onde o Samu (Serviço de Atendimento Móvel de Urgência) não chega.É ali na rua Itamotinga que Gilson Rodrigues montou o coração da iniciativa que protegeu a segunda maior favela de São Paulo de sucumbir ao coronavírus. “O medo de morrer nos mobilizou para salvar vidas”, diz ele.Gilson foi buscar registros de como a população se articulou em 1918 para enfrentar a gripe espanhola. Encontrou experiências de grupos. “Percebi que a melhor maneira de organizar a comunidade era montando comitês, trazendo a responsabilidade para o morador e liderando nossa própria política pública”, diz.Diante da ausência de ações em Paraisópolis, onde 100 mil paulistanos lidam diariamente com falta de água em casas insalubres, Gilson deixou o medo de lado.Foram 32 dias para organizar a favela contra o vírus. Na primeira reunião, em 19 de março, ele se animou com os vinte voluntários que apareceram. Essas pessoas cuidariam, cada uma, de 50 casas. As tarefas principais seriam monitorar casos suspeitos da doença e entregar cestas básicas e kits de higiene de porta em porta.Poucos dias depois, eram 658 voluntários, 85% mulheres, batizados de presidentes de rua. “As mulheres são protagonistas de Paraisópolis. Além de cuidar de suas famílias, cuidam das famílias dos outros”, conta Gilson emocionado.Nascido em Itambé, na Bahia, o “filho da Muda” tem outros 13 irmãos, dos quais conheceu sete. O menino passou por várias famílias, oscilando entre a criação rígida e a rejeição. Ouvia que seu destino era ser bandido porque cresceu na favela sem pai.Aos 36 anos, Gilson é presidente da União dos Moradores e do Comércio local e coordenador nacional do G10 das Favelas, bloco de líderes de comunidades Brasil afora. E é considerado o prefeito de Paraisópolis.Enquanto caminha pelo pavilhão, Gilson recebe pedido de ajuda de uma mulher. Ela balança um documento em mãos. Duas meninas vêm correndo ao seu encontro. “Eu te falei que sou padrinho de 68 crianças?”Com 12 medidas de combate ao coronavírus desenhadas pela equipe, em abril começou a busca por dinheiro para operacionalizar tudo. Daí veio a surpresa: empresas já tinham destinado seus recursos para ações emergenciais naquele período. “Contratamos três ambulâncias sem ter um centavo. Eram R$ 150 mil", lembra Gilson.Foram as doações de oito mil pessoas que ergueram a iniciativa Comitê das Favelas. Mais Com quase cinco milhões de reais, a ação mobilizou, além dos presidentes de rua e das ambulâncias e profissionais de saúde contratados em tempo integral em Paraisópolis, treinamento de 240 socorristas, produção de um milhão de marmitas, distribuição de 80 mil kits de higiene e cestas básicas e 11 mil cartões para compras que mantiveram o comércio local.Com o Linkedin das Favelas, trabalhadores foram empregados em serviços essenciais e 1.032 diaristas foram “adotadas” durante a pandemia.Para garantir o isolamento de pessoas com sintomas leves da doença, Gilson transformou duas escolas estaduais em casas de acolhimento por onde passaram mais de 500 moradores. As benfeitorias ficaram de legado para os estudantes no retorno às aulas.“Os governantes sequer reconheceram o trabalho que deveria ter sido feito por eles”, lamenta Gilson. Em abril, ele e os presidentes de rua foram até o Palácio dos Bandeirantes pedir água para Paraisópolis. “Fomos com macacão, luvas, face shield e máscara. E não fomos recebidos, fomos tratados como marginais.”Ao lado da movimentada sala com “Gilson Rodrigues” estampado na porta, ficam a cozinha que sedia o projeto Mãos de Maria, o ateliê de costura de máscaras e o espaço AgroFavela-ReFazenda, horta comunitária com 60 espécies de hortaliças e frutas.Do outro lado, homens e mulheres se enfileiram para receb er uma das 5.000 marmitas que têm sido distribuídas por dia. No auge da pandemia, a iniciativa chegou a oferecer 10 mil quentinhas.Em agosto, as doações foram diminuindo. “Não tínhamos como pagar as ambulâncias e resolvemos dispensá-las”, diz. Mas os profissionais não deixaram o local. Trabalharam voluntariamente até que Gilson conseguisse recursos. Hoje duas ambulâncias atendem Paraisópolis ao custo de R$ 54 mil reais. “O Samu continua não vindo”.Em outubro, só seis pessoas contribuíram e os recursos acabaram. Pouco antes, a associação perdeu sua vice-presidente, Josefa Campos, por insuficiência respiratória. A situação mexeu com o emocional de Gilson. Pai de Vinícius, 15, e de Eduardo, 9, ele havia se isolado dos meninos durante três meses para tocar a operação. Estava exausto.“Falavam que o Brasil seria diferente, mais solidário. Mas acabou. Olha como está a fila neste momento”, diz. Ele toma um gole do café com leite que dona Zuleide, paraibana, trouxe da cozinha. “Será que foi tudo em vão?”, pergunta com os olhos marejados.Em pesquisa do Instituto Pólis, a taxa de mortalidade por Covid-19 em Paraisópolis era, em 18 de maio, de 21,7 por 100 mil habitantes, quase metade da taxa média da cidade de São Paulo, que era de 56,2.A metodologia dos presidentes de rua foi replicada em 14 estados pelo Brasil, chegando a mais de 300 territórios vulneráveis. A gestão de crise feita em Paraisópolis é citada como exemplo em jornais mundo afora.Para aguentar os mais de 250 dias de pressão e as 6.000 mensagens por dia no celular, Gilson conta com amigos. “Eu me apaixono todos os dias pelas pessoas em Paraisópolis. Esse é meu problema”, conta rindo. Ele também medita e é espiritualista. “Mas tem dia que chego bravo. Nossa equipe é muito jovem, tem que dar uma agitada”.Com 22 anos, Flávia Rodrigues coordena os presidentes de rua e os socorristas. Nos meses mais críticos da pandemia, trabalhou de domingo a domingo, criando estratégias para garantir a entrega das cestas e a organização dos socorristas, que aliviavam a demanda por ambulâncias. Mais A presidente da Associação de Mulheres de Paraisópolis enxerga em Gilson uma inspiração. “Quando perdia a noção do tempo, ele pedia pra gente respirar que ia dar certo.” Flávia, que tinha o sonho de ser jornalista, quer estudar políticas públicas. Igor Alexsander (26), Eduardo Castro (27) e Givanildo Pereira (21) também tocaram o Comitê das Favelas.A estrutura montada ficará como legado para a favela. Com o projeto Nova Paraisópolis, Gilson quer seguir o trabalho de apoio sanitário com um eixo econômico. “Precisamos pensar na crise que está por vir. Nós não vamos parar e precisamos de ajuda.”Perto do meio-dia, a fila começa a andar. As quentinhas vão sendo distribuídas ao som de “Mourão”. A composição de César Guerra-Peixe, que mescla instrumentos e ritmos nordestinos com músicas eruditas, é ensaiada pelo coral de crianças no pavilhão.Ela se mistura à batida do funk que vem do alto do morro e que logo traz à memória a morte dos nove adolescentes no Baile da Dz7 em dezembro de 2019.Um ano depois, Paraisópolis e Gilson Rodrigues são protagonistas de uma história que salvou vidas. * Vote e/ou doe para esta iniciativa na Escolha do Leitor até 30 de abril em folha.com/escolhadoleitor2021. | empreendedorsocial |
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] | Em isolamento compulsório enquanto cumprem pena, 500 recuperandos, como são chamados os internos nas Apacs (Associação de Proteção e Assistência aos Condenados), produziram 1,7 milhão de máscaras.A escala foi alcançada com a iniciativa Humanizando a Pena, Protegendo a Vida, capitaneada pela FBAC (Fraternidade Brasileira de Assistência aos Condenados), que reúne 57 presídios em sete estados.Com a urgência frente a números crescentes de contaminados e mortos pela Covid-19, a entidade se uniu a parceiros para levar adiante a ideia de transformar presídios em unidades de produção em massa do acessório.Um esforço que ganhou alma e profissionalização. “Por mais que tenham cometido delitos, nossos recuperandos tiveram a chance de responder à sociedade com solidariedade, nesse momento ímpar de uma epidemia que desafia a humanidade”, afirma Valdeci Ferreira, 58, presidente há 12 anos da FBAC.“Em momento de tantas incertezas, encontramos nesse trabalho a esperança por dias melhores”, diz ele.A confecção de máscaras começou improvisada, com empréstimo de máquinas e doação de tecidos. Com a escalada da pandemia, uma rede se formou para ampliar as oficinas de corte e costura.A Fundação AVSI-Brasil, braço nacional da ONG italiana, conseguiu R$ 400 mil junto à União Europeia, que se somaram a R$ 1 milhão do Todos pela Saúde, fundo criado pelo Itaú Unibanco para ações de enfrentamento à Covid-19, e a doações captadas pelo Instituto Minas pela Paz.Recursos destinados à montagem de 43 oficinas em 41 Apacs. É o caso da unidade de São João del Rei (MG), de onde já saíram 53.800 máscaras, produzidas por 64 recuperandos do regime fechado.“Eles trabalham em turnos, de manhã e à tarde, e se sentem úteis à sociedade”, afirma Daniela Fazzion, encarregada da unidade. As máscaras produzidas por homens e mulheres privados de liberdade foram distribuídas em Apacs, comunidades circunvizinhas, asilos, hospitais, secretarias de saúde e presídios.“O meu esforço vai beneficiar toda a sociedade. Eu também preciso desse trabalho, que me faz sentir importante e motivado a ajudar o próximo”, diz Wellington Nunes, da Apac de Campo Belo (MG).A iniciativa atendeu a um segundo propósito de proteção à vida. De abril a novembro, de 4.000 recuperandos nas Apacs, 120 foram contaminados pelo coronavírus. “Eles ficaram em isolamento, apenas um foi internado. Não registramos óbitos, o que comprova a eficácia do projeto”, afirma Ferreira.Ao humanizar a pena com o trabalho para mitigar os impactos da Covid-19, Ferreira destaca dois ganhos. “Estamos superando a pandemia e mantendo a disciplina. Pessoas em privação de liberdade não podem ficar ociosas.” Mais O juiz Luiz Carlos Rezende e Santos, que coordena o programa Novos Rumos, do TJ-MG, de apoio à implantação do método da Apac, destaca o caráter educativo e humano do mutirão de costura. “Os internos se sentiram valorizados.”Em Passos (MG), um grupo de voluntários da Apac ajudou na reforma de um hospital que vai virar centro de apoio psicossocial.“Ao darmos oportunidades, proporcionamos a chance de um recomeço na sociedade”, diz Maurilio Pedrosa, do Instituto Minas Pela Paz, que buscou patrocínios de empresas como Cedro Têxtil, Anglo Gold Ashanti e entidades como Sesc e Brazil Foundation.Para Jacopo Sabatiello, da AVSI Brasil, “trata-se de um projeto de sensibilização da sociedade sobre a necessidade de promover direitos humanos de condenados que podem dar sua contribuição”.Baseado no tripé amor, disciplina e confiança, o método da Apac não usa vigilância armada e se vale de terapêutica penal própria, como abrigar condenados que manifestem por escrito seu desejo de mudar de vida.Entre as regras, todos os presos precisam trabalhar e estudar. Na pandemia, as atividades produtivas, como padaria, horta, serralheria, diminuíram 70%.As Apacs têm parceira com os governos estaduais, que repassam recursos mensais de R$ 1.050 por preso. “No sistema comum, esse custo é, em média, de R$ 3.000”, compara Ferreira, que se orgulha de o sistema alternativo ter índice de reincidência criminal abaixo de 15%, contra 80% no comum.Formado em metalurgia, em direito e teologia, Ferreira venceu o Prêmio Empreendedor Social e ganhou o título de Empreendedor Social da Ano na América Latina, em 2017, pela Fundação Schwab, por seu trabalho nas Apacs. Mais “A pandemia me fez refletir acerca do meu chamado e dos desafios que temos pela frente na recuperação de pessoas que feriram a sociedade e precisam de uma chance”, avalia. “Cada preso recuperado é um bandido a menos na rua. Estou nessa causa há 40 anos e vou continuar.”Previsto para terminar em agosto, o projeto Humanizando a Pena, Protegendo a Vida segue adiante. “Temos fôlego para produzir máscaras até dezembro”, diz Ferreira. E depois? “Não sabemos. Mas nosso trabalho no combate à Covid-19 deixa um legado enorme nas Apacs.”As oficinas funcionarão como nova área de profissionalização para interno que chega às unidades sem guarda nem arma sob o compromisso de deixar o crime para trás. * Vote e/ou doe para esta iniciativa na Escolha do Leitor até 30 de abril em folha.com/escolhadoleitor2021. | empreendedorsocial |
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] | Foram anunciadas nesta segunda-feira (7), pelos apresentadores Zeca Camargo e Maria Gal, as Top 10 iniciativas de mitigação dos efeitos da pandemia no Brasil.Realizado pela Folha em parceria com a Fundação Schwab, o Prêmio Empreendedor Social do Ano em Resposta à Covid-19 premiou dez organizações em cerimônia virtual transmitida ao vivo.Apõs o anuncio dos finalistas da categoria Ajuda Humanitária, o concurso premiou na categoria Mitigação da Covid-19 as seguintes iniciativas: Comitê das Favelas; Florescer Brasil; Fundo Emergencial para a Saúde; Heróis Usam Máscaras; Humanizando a Pena, Protegendo a Vida; Iniciativa + Manutenção de Respiradores; Matchfunding Enfrente; Missão Covid-19; Unidades Móveis de Enfrentamento à Covid-19 e Vitalk. Mais Em razão dos protocolos exigidos para evitar contágio pelo coronavírus, a cerimônia de premiação neste ano foi virtual.Assim, os dez destaques foram apresentados em vídeos pré-gravados, nos quais os líderes de cada iniciativa resumiram em um um minuto o trabalho desenvolvido para o enfrentamento da crise sanitária, social e econômica.Para que um finalista por categoria participasse também por videoconferência representando o conjunto de premiados, foi usada a soma de pontuação dos candidatos nas duas fases (notas da comissão avaliadora e do júri). O melhor pontuado em cada categoria por esse critério foi apresentado como décimo e último finalista, encerrando o anúncio da categoria.No caso de Mitigação da Covid-19, o representante foi Gilson Rodrigues, do G10 Favelas e União dos Moradores de Paraisópolis, à frente da iniciativa Comitê das Favelas."A Covid evidenciou todos os problemas da favela e nós mostramos que podemos ser solução, que somos potentes. Isso foi possível graças ao apoio de muita gente, foi um movimento de solidariedade que ajudou o Brasil inteiro a combater o coronavírus, enquanto o governo se mostrava diferente a cada prefeitura", afirmou Gilson."A favela faz parte do Brasil e deve ser fortalecida. Que ela seja protagonista de suas ações, e que o que aconteceu em Paraisópolis aconteça em todo o país. A transformação será feita pelos favelados."Nesta edição especial, todos os candidatos que chegaram à final são premiados. O concurso não elegeu um vencedor, mas todos os destaques, numa lógica de estimular a colaboração e o trabalho em rede e não a competição.Para chegar aos premiados desta segunda-feira, um júri composto de 18 nomes analisou 45 semifinalistas distribuídos nas três categorias: Ajuda Humanitária, Mitigação da Covid-19 e Legado Pós-pandemia.“Estamos impressionados pela maneira como negócios sociais conseguiram crescer para ajudar milhões na pandemia”, afirma Hilde Schwab, cofundadora da entidade que reúne mais de 400 organizações ao redor do mundo, parceira da Folha há 16 anos na realização da premiação no Brasil.“É particularmente impressionante como empreendedores sociais brasileiros desempenharam papel vital em suas comunidades e estão na linha de frente no combate ao coronavírus”, avalia Hilde.Para Sérgio Dávila, diretor de Redação da Folha, a premiação 2020 é única. “Em um momento histórico para a filantropia e para o investimento social privado, que tiveram papéis fundamentais no socorro aos vulneráveis, no fortalecimento do SUS e na influência em políticas públicas.”Ao parabenizar os 30 finalistas premiados, Dávila destaca que são todos vencedores. “O Brasil que emerge da pandemia é solidário, resiliente e empreendedor.”O prêmio Empreendedor Social tem patrocínio de Ambev, Sesi/Senai, Coca-Cola Brasil e apoio da Vedacit. E conta com parceria estratégica de Ashoka, British Council, ESPM, Fundação Dom Cabral, Prosas, Pacto Global e UOL. | empreendedorsocial |
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] | Quando na noite de 3 de novembro um apagão de proporções inéditas deixou 13 das 16 cidades do Amapá sem eletricidade, Felipe Gregório, 35, embarcava em um voo rumo a Palmas para participar da edição solidária de 2020 do Rally dos Sertões.Uma semana depois, quando voltou a São Paulo, o arquiteto percebeu que a situação do estado apagado continuava crítica e sentiu como se recebesse um chamado.Mais uma vez, abriu mão do conforto da metrópole para viajar a locais de extrema vulnerabilidade com o objetivo de, antes de tudo, ouvir o que tinham a dizer aquelas pessoas de realidades tão diferentes da sua.Foi sozinho a Macapá para passar uma semana. Levou só o computador e o celular —além da determinação e a vontade de fazer o bem, qualidades que conquistaram a esposa e sócia Marina Breves.O casal está à frente da Florescer Brasil. Fundada em 2017, a empresa social de impacto —como Felipe faz questão de chamar— atua como hub de incentivo a economias locais, unindo parceiros e organizações em prol da universalização do acesso à água e esgoto tratado.Mesmo já tendo impactado diversas comunidades brasileiras nos últimos três anos, foi conhecendo as dores do Amapá, estado com um dos piores índices de abastecimento de água do país, que o arquiteto sentiu pela primeira vez “um soco no estômago”.“Foi uma das experiências mais marcantes da minha vida. Conheci coisas que eu nunca tinha visto, apesar de saber que existiam.”Lá, conheceu Arlete, 14, que leva as cicatrizes das sete cirurgias que havia feito devido ao tumor craniano que desenvolveu. Tumores e câncer são doenças comuns nas crianças das áreas de ressaca do estado, possivelmente por conta da água contaminada por metais pesados.Ouviu depoimentos de moradores que, devido à falta de energia e consequentemente de água, são obrigados a comprar galões com preços inflacionados ou encher o balde no rio Amazonas, correndo risco de diarreia aguda ao beber.É só depois de escutar todos os lados e entender as dores da população local que Felipe faz sua mágica de empreendedor social.“Cada lugar tem sua realidade, sua água. A gente não pode inventar em São Paulo uma solução e querer replicar, isso é impossível”, diz.Com a paixão de quem cresceu conectado à natureza e sempre gostou do simples, ele cria soluções descomplicadas e inovadoras que devolvem às comunidades um bem essencial ao qual 35 milhões de brasileiros não têm acesso: a água.Embora seja a ação mais barata e eficaz para se prevenir da Covid-19, duas em cada cinco pessoas não têm acesso a instalações básicas para lavar as mãos, segundo dados da OMS e Unicef.Na pandemia, portanto, a necessidade por uma água limpa aumentou e, consequentemente, a demanda pelas soluções da Florescer também.Para mitigar o problema e proteger as comunidades mais vulneráveis do vírus, o arquiteto e sua equipe de três pessoas desenvolveram uma solução simples e eficaz: lavatórios públicos feitos a partir de tambores de óleo.Desde abril, quando Felipe e Marina instalaram com suas próprias mãos as duas primeiras unidades dessas pias comunitárias no Jardim Colombo, comunidade na zona oeste de São Paulo, a Florescer passou a integrar a ação Cidade Solidária da prefeitura da capital.Em parceria com o órgão público, levaram mais 120 lavatórios a outras 30 comunidades. Mais No Rally dos Sertões, a equipe instalou as pias ao longo do percurso no semiárido, legando os equipamento às comunidades. Durante a pandemia, foram quase 300 unidades instaladas em cinco estados do Brasil, com mais de 650 mil pessoas impactadas diretamente.E para atender a demanda e tornar o diagnóstico das comunidades ainda mais eficaz, a equipe desenvolve o app Florescer, pelo qual moradores poderão responder perguntas e enviar dados e, assim, resolver juntos os problemas.A solução criada pela empresa social gerou tanto impacto que foi replicada por outras organizações e até governos, como o de Goiás, que instalou em Goiânia lavatórios feitos de tambores de óleo muito parecidos com os da Florescer.“Soluções para o bem devem ser copiadas. A gente tá levando vida para as pessoas”, afirma Felipe.Além de prevenir o contágio, a instalação dos lavatórios da Florescer gera renda e engajamento da comunidade ao usar a mão de obra local, impactada pela crise econômica e sanitária, e influencia a economia circular por meio da reutilização dos tambores.Em algumas comunidades, a empresa social realizou oficinas de produção de sabão, que, além de abastecer os lavatórios, garantiram novo destino ao óleo de cozinha, resíduo poluente.A atuação da Florescer leva o líder e sua equipe a presenciar situações de extrema vulnerabilidade, mas Felipe vem de uma realidade bem diferente.Paulistano, é filho de um engenheiro elétrico e uma psicóloga. Se formou no Colégio Bandeirantes, um dos mais tradicionais da classe média alta de São Paulo. E durante os três anos em que cursou engenharia ambiental na Unesp Sorocaba, ele era o amigo que tinha carro e dava carona para os que precisavam.Foi convivendo com amigos da faculdade que viviam na periferia que Felipe passou a se preocupar com as dores de quem não tinha os mesmos privilégios que ele.Essa percepção foi um dos fatores que levou o fundador da Florescer a trocar engenharia ambiental por arquitetura no Mackenzie, onde se identificou com o viés social do curso.Mas demorou alguns anos de muitas obras e projetos executivos até que Felipe decidisse, em 2015, “que não ia mais trabalhar sem propósito”.Em 2017, cofundou a Henviro Sistemas Ambientais, que oferece estações de água e esgoto compactas e soluções de emergência humanitária. Mas ainda que houvesse o “H” de humano antes do “enviro” de “environment” (ambiente em inglês), faltava alguma coisa.Foi então que, pouco tempo depois, fundou a Florescer Brasil e passou a se dedicar inteiramente a ela.“Sou 200% da Florescer, de segunda a segunda”, brinca o arquiteto, que acredita que “fazer o bem deveria ser profissão com carteira assinada”. Quanto à remuneração desse cargo, ele acredita que é o menos importante.Como alguém que sempre preferiu o simples (dirige seu oitavo Fusca, modelo 1972), Felipe conta que não há recompensa maior do que saber que seu trabalho transformou —e até salvou— a vida de milhares de pessoas.Ao lembrar de sua última viagem e dos depoimentos que ouviu dos amapaenses, população esquecida no escuro e sem água tratada, ele segura as lágrimas e mostra que não apenas gera impacto, mas, acima de tudo, se deixa impactar.“Essa sensação de fazer o bem e servir de inspiração não tem preço”, diz. “Me sinto completamente realizado.”De volta a São Paulo, o arquiteto planeja ansioso a próxima ida ao Amapá, dessa vez para levar as soluções da Florescer e mudar a vida de mais gente. * Vote e/ou doe para esta iniciativa na Escolha do Leitor até 30 de abril em folha.com/escolhadoleitor2021. | empreendedorsocial |
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] | A viagem por Egito e Israel no Carnaval com marido, filhas e namorados foi um presente antecipado pelos 50 anos de Claudia Politanski em agosto.As férias da vice-presidente do Itaú Unibanco acabaram antes do previsto, com o mundo sob alerta de pandemia. Ao desembarcar em São Paulo em 15 de março, a executiva foi cumprir a quarentena no sítio em Boituva, 117 km da capital.Mesmo após resultado negativo para Covid-19, o home office da executiva responsável pelas áreas de marketing, sustentabilidade e relações governamentais do maior banco privado do país prolongou-se indefinidamente.Foi do sítio que a advogada, com 30 anos de experiência no setor financeiro, liderou o Todos pela Saúde, fundo de R$ 1 bilhão criado pelo banco na pandemia.“Vimos o tamanho do problema e o conselho de administração decidiu que era preciso fazer mais”, recorda-se a vice-presidente. Em 13 de abril, era anunciado o aporte bilionário, maior doação privada na história do país.Pedro Moreira Salles, copresidente do conselho, convocou Claudia para ser representante do banco e viabilizar as ações de mitigação. “Ela foi escolhida por sua capacidade de lidar com temas complexos, sua grande habilidade interpessoal e seu profundo conhecimento do funcionamento do Itaú Unibanco, cuja capacidade de execução foi crucial para operacionalizar o Todos pela Saúde.”O banqueiro convidou Paulo Chapchap, diretor-geral do Hospital Sírio-Libanês, para coordenar o comitê de especialistas norteador das ações.Um grupo de notáveis do qual fazem parte Drauzio Varella, médico e escritor; Gonzalo Vecina Neto, ex-presidente da Anvisa; Sidney Klajner, presidente do Hospital Albert Einstein; e Pedro Barbosa, presidente do Instituto de Biologia Molecular do Paraná, ligado à Fiocruz.Sempre às 7h, de domingo a domingo, lá estava Claudia com todos eles reunidos em videoconferência. O desafio era mergulhar no intrincado e técnico universo médico-hospitalar.“Falava-se muito de testes e respiradores e me vi tendo que entender sobre compra de equipamentos na China”, afirma Claudia.Era preciso organizar prioridades. “A responsabilidade era grande, em um quadro assimétrico, complexo e volátil como o do Brasil”, diz Chapchap. Foi fundamental para o êxito, segundo ele, contar com a estrutura do banco e a visão de Claudia. “Ela é sensível às diferenças sociais.”Neta de judeus do Leste Europeu que vieram para o Brasil fugindo do holocausto, uniu sensibilidade e governança.O fortalecimento do SUS foi um dos pilares. Diante da carência de leitos de UTI, era preciso escolher modelos e fornecedores de equipamentos, atuando em parceria com comitês de crise estaduais e hospitais Brasil afora.“Havia dificuldade de fazer gestão de leitos, profissionais e EPIs”, relata Claudia. Ela acionou a área de tecnologia do banco para criar em tempo recorde um aplicativo para gestão hospitalar. Usava a estrutura interna de 300 funcionários conforme a demanda.Luciana Nicola, 42, superintendente de relações institucionais e sustentabilidade, foi chamada para a saga de estruturar ações como o socorro às Instituições de Longa Permanência para Idosos.Era preciso testar 50 mil pessoas, entre idosos e cuidadores, em 600 asilos públicos e filantrópicos. Ao final, com índice de mortalidade em 3% nas ILPIs, diferentemente do que ocorreu na Europa e EUA, Luciana agradece à chefe a oportunidade de gerar impacto positivo. “Foi realizador. Não importava crachá nem hierarquia.”Na sala de comando da operação de guerra estava também Ricardo Giannini, 43, superintendente de planejamento. A ele coube viabilizar a importação da China de duas centrais de testes de Covid -19.“O desafio era comprar produtos desconhecidos, achar fornecedores confiáveis, na pressão de fazer rápido e disputando com o mundo inteiro.” Depois da aquisição, tinha de chegar a 500 hospitais, com apoio até das Forças Armadas.A posição de Cláudia era estratégica e privilegiada. “De um lado, sentia profunda tristeza e desespero de ver o tamanho das carências, mesmo com a quantidade de recursos”, diz a líder do Todos pela Saúde. “De outro lado, estava com gente comprometida com a saúde, imbuída de fazer o melhor.”Claudia conta que tomava café e almoçava na frente do computador. Só foi à sede do banco duas vezes. Uma delas para comunicar aos subordinados a decisão de sair ao completar 30 anos no banco. Combinara com os chefes de fazer o anúncio após as férias.“Esquece”, disse Cândido Bracher, CEO do banco. A saída foi acertada para o final de 2020. “É uma decisão gestada há tempos”, explica.Claudia vai usufruir um sabático, após a missão no Todos pela Saúde. “Estou me permitindo sonhar com a vida no ano que vem. Quero poder não fazer nada”, diz a executiva que começou a trabalhar aos 15 anos, entrou no banco como estagiária aos 20, casou ainda na faculdade e aos 23 já era mãe.“Vivia pilotando um transatlântico que se move divagar e por rotas preestabelecidas. Estou desembarcando em um veleiro para levar a vida ao sabor do vento”, compara.O marido, o cirurgião Arnaldo Politanski, já embarcou no “dolce far niente” do casal, encerrando as atividades do consultório. Dedica-se 100% à marcenaria de 200 m2 montada no sítio, enquanto assiste à mulher se tornar especialista na sua área.“Claudia sabe mais de Covid e de UTI do que eu. Está afiadíssima, sabe até regular respirador”, diz Arnaldo, com orgulho do papel dela na mitigação da crise sanitária.A gestora do Todos pela Saúde tem sensação de dever cumprido. “Foi especial fazer a diferença em um momento tão dramático e garantir o melhor uso de cada centavo daquele R$ 1 bilhão.” * | empreendedorsocial |
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] | Foram 40 dias muito intensos para Regina Esteves, diretora-presidente da organização Comunitas, e para a equipe dela.A tensão aumentava a cada instante no primeiro trimestre de 2020. Em fevereiro, era confirmado o primeiro caso de Covid no Brasil. Um mês depois, o país registrava a primeira morte por coronavírus. A essa altura, a pandemia já se espalhava pelas cidades.Foi aí, em meados de março, que a Comunitas entrou em ritmo frenético. “Ao longo daqueles dias, minha rotina foi completamente quebrada, a ponto de não ter horário para o banho. Acordava muito cedo e já começava a mandar mensagens, falar ao telefone”, diz Regina. “Preciso reconhecer que minha equipe [de 32 pessoas] teve enorme paciência comigo, trabalhávamos todos os dias da semana, não havia horário.”Fundada pela antropóloga Ruth Cardoso (1930-2008), em 2000, com sede em São Paulo, a Comunitas vinha se aprimorando no apoio às políticas públicas por meio do envolvimento de empresas e pessoas físicas —não só com financiamento mas na criação conjunta dos projetos. Passo a passo, a entidade consolidava sua atuação no aprimoramento de gestões públicas em estados como SP, MG, RS, GO e PA. Foi bem-sucedida em iniciativas como o combate à mortalidade infantil em Santos (SP) e a redução dos índices de criminalidade em Pelotas (RS).Em 2020, esse processo ganhou ritmo de urgência com a pandemia, o que faz dessa fase recente a mais importante da história de duas décadas da ONG, diz Regina. Ela tem conhecimento de causa para uma afirmação como essa, afinal, era uma das principais assistentes da “doutora Ruth”, como chama a mentora, e participou ativamente da criação da Comunitas, dirigida por Regina há 12 anos.“Com a Covid, fomos testados diariamente. Tudo o que estava no conceito tinha que funcionar na prática e muito rapidamente”, diz ela, ciente de que a administração pública, sozinha, não teria agilidade ante às demandas da saúde. “Não era planejamento de médio ou longo prazo. Era planejamento de horas.”Nessa primeira fase, em março, a Comunitas atuou em duas frentes principais. A primeira, na obtenção de recursos entre empresários e pessoas físicas com a meta de equipar hospitais públicos em diversos estados do país.Esse projeto reuniu R$ 26 milhões e permitiu a compra de respiradores, monitores, centrais de monitoração, entre outros equipamentos. Desse modo, foi possível implementar 260 leitos de UTI. A segunda frente foi a arrecadação de R$ 24 milhões para assegurar renda mínima a estudantes do ensino público em situação de extrema pobreza. Essa iniciativa garantiu apoio a 113 mil crianças de SP por meio do programa Merenda em Casa.Um conjunto de fatores explica a eficácia dessas duas ações. Um deles é a experiência da Comunitas em lidar com os setores público e privado, as duas pontas que muitas vezes não dialogam. Dessa vivência, vem a agilidade.“Eu fazia cotações para comprar equipamentos de saúde como contratação privada, o que tornava tudo mais rápido, mas seguia os critérios do atendimento público”, explica. Ela diz que os hospitais contemplados seguiram rigorosamente a lista de prioridades do SUS. “Cheguei a recusar doações de quem queria direcionar o dinheiro para um determinado hospital.”Também pesou para o sucesso o que Regina chama de “mindset um pouco ao contrário”. É comum que ONGs iniciem a captação de recursos para, em seguida, sistematizar a execução das ações. A equipe dela fez o inverso: avaliou de modo objetivo como responder ao desafio e depois foi em busca do financiamento.Nos bons resultados da Comunitas, é preciso considerar a ampla rede de contatos de Regina, acionada por ela com grau inédito de persuasão.Formada em administração, a paulista de Marília foi diretora de projetos especiais do Ministro da Educação e integrante do Conselho da Comunidade Solidária, ambos sob a presidência de Fernando Henrique Cardoso.Após essa passagem pelo governo, continuou a trabalhar com a ex-primeira-dama Ruth Cardoso e, depois, assumiu a Comunitas.Participa de diversos conselhos, como o de Administração do Grupo Marista e o Conselho Social da Fiesp. Na pandemia, as conexões de Regina foram úteis como nunca antes. Cerca de cem empresas colaboraram, como AC Camargo Center, EDP, Magalu, Brookfield, Amazon, Votorantim, Comgás e Santander. “Fiquei emocionada quando meus filhos [Mateus, 16, e Carolina, 14] viram a minha exposição em grupos de redes sociais dos amigos deles e falaram disso com orgulho.” A ação da Comunitas na pandemia não se restringiu aos 40 dias iniciais. Após fortalecer hospitais públicos e articular a transferência de renda para famílias mais pobres, a entidade passou, a convite do governo paulista, a coordenar as doações para a montagem de fábrica de vacinas no instituto Butantan, em São Paulo. Lá será produzida a Coronavac, parceria do Butantan com a chinesa Sinovac, e de outros imunizantes.Sem vacina, o vírus assusta. Mesmo assim, Regina arrisca falar na governança compartilhada, defendida pela Comunitas, como legado da pandemia. “Existe reforço na conscientização de que a parceria público-privada para projetos de impacto na sociedade precisa permanecer.” * | empreendedorsocial |
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] | Em um dos últimos encontros com o primo-irmão Roberto Kikawa, há dois anos, a executiva Iseli Yoshimoto Reis teve aquele papo clichê em que a pessoa responsável por viabilizar um negócio precisa fazer o sócio sonhador se ater às planilhas.Ela queria que a Fleximedical Soluções em Saúde, empresa de inovação tecnológica criada por ele em 2005 e comandada por ela desde 2011, adotasse uma gestão pautada em indicadores.O médico vencedor do Empreendedor Social de 2010 concordou, mas sublinhou o principal compromisso deles: “Acima de tudo, precisamos ter propósito, algo que toque os corações das pessoas e transforme vidas. Precisamos levar o DNA do amor”.Pouco tempo depois, o criador da Carreta da Saúde, iniciativa que leva atendimento médico especializado por meio de unidades móveis a pacientes de baixa renda do SUS (Sistema Único de Saúde), foi assassinado a tiros, aos 48 anos, em uma tentativa de assalto em São Paulo.Mas o “DNA do amor” estava lá e levou a Fleximedical a atuar de maneira rápida no combate à Covid-19 no Brasil no início da pandemia, segundo Iseli.“Não podíamos ficar parados assistindo às pessoas morrerem, sem lutar pela democratização ao acesso à saúde, pelo direito de conseguir um simples diagnóstico”, diz a arquiteta hospitalar.Iseli lembra que arquitetura no Brasil é um serviço para as classes altas. “Arquitetar para gerar impacto social é empolgante e motivador.”O exemplo do primo volta com uma frase que a norteia. “Não sou um homem de propostas, mas de propósitos.”“O que nos move são dois legados, o que Kikawa nos ensinou e o que queremos deixar neste mundo, o de ser agente de transformação.”Com mais de 60 unidades móveis de atendimento em comunidades de alta vulnerabilidade social no país, a Fleximedical acelerou suas atividades quando os casos de Covid começaram a se multiplicar. Mais Num prazo de 10 a 45 dias, a empresa customizou as unidades, capacitou a mão de obra para tratar o novo vírus e deslocou carretas, vans e contêineres para as regiões com maior índice de infectados.Em 15 de abril, era inaugurada em Pirituba, na zona norte de São Paulo, a primeira dessas dez unidades, que, além da capital, também chegaram ao interior e ao litoral paulista e a Brasília.Os locais foram escolhidos com base em informações do DataSUS, levando em consideração o número de aumento de casos, a disponibilidade de espaços adequados para atendimento e a necessidade de separar pacientes de alto risco.E, segundo Iseli, nem precisava tanto para saber. “Foi triste, ao parar nossa carreta perto do hospital público, onde havia quarenta leitos de Covid, ver a fila de carros funerários retirando corpos de vítimas da doença”, diz.Dividida em três modelos —triagem e testagem de pacientes com suspeita de Covid fora do ambiente hospitalar, realização de tomografia e testes de eficácia de medicamentos contra o coronavírus—, a iniciativa atendeu a mais de 37 mil pessoas até novembro. Promoveu ainda acesso aos exames, acompanhou evolução da doença e fomentou a pesquisa.O trabalho incluiu o desenvolvimento de Unidades Pocket (de bolso), do tamanho de um guarda-roupa, que prometem ser solução inovadora, acessível e segura para a futura vacinação.Para viabilizar a iniciativa, foi captado R$ 1,8 milhão com a Mercedes-Benz e feita parceria com o SUS.As inovações da Fleximedical encantaram gestores, como Virgínia Castro, diretora do hospital municipal Dr. Benedicto Montenegro, no Jardim Iva, na zona leste de SP, que abriga leitos de Covid em região de alta vulnerabilidade. Mesmo de férias, ela voltou ao local de trabalho para ver a unidade móvel. “Filha, isso, sim, fará diferença aqui, junto ao SUS”, disse ela para Iseli.Ajudar quem busca acesso à saúde e também a quem trabalha na área motivam ainda mais a empreendedora social e sua equipe, que deslocavam as unidades para outras regiões quando hospitais já não conseguiam atender à demanda na pandemia.Com isso, diz Iseli, além de proporcionar a agilidade que o momento de emergência pedia, evitou-se o mau uso de dinheiro público sem a necessidade de construir estruturas que não seriam mantidas. Para ela, o sucesso da ação deve-se a uma “equipe vencedora” —e ao fato de ela mesma ter se colocado na linha de frente.“As pessoas que trabalham conosco sabem que não é uma empreendedora maluca que se expõe, mas um time que trabalha arduamente para diminuir e minimizar os impactos negativos da Covid”, afirma. “E, principalmente, ajudamos a democratizar o acesso à saúde sem que, para isso, seja necessário nos submeter a qualquer tipo de ilegalidade.”Para ela, a maior inspiração é fazer o bem, como lhe ensinaram Kikawa e sua filha adolescente que tem epilepsia. “Hoje, ela está melhor e já se encanta com o setor. Tem orgulho de falar no colégio e para as amigas que a mãe é uma empreendedora social.” E aproveita para explicar o que é isso para essa futura geração, tendo dois ótimos exemplos na família. * Vote e/ou doe para esta iniciativa na Escolha do Leitor até 30 de abril em folha.com/escolhadoleitor2021. | empreendedorsocial |
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] | Carlos Jorge se lembra da multidão que apareceu ao distribuir as primeiras cestas básicas na favela do Vergel do Lago, em Maceió, em março. Centenas se amontoaram na frente do instituto que ele preside, o Mandaver, para receber pacotes com enlatados, arroz, feijão, papel higiênico.“Já estava tudo fechado por causa da Covid, ninguém conseguia trabalhar. A gente tinha muito pouco para cuidar de mais de 2.000 famílias”, diz Jorge, 33, nascido e criado na comunidade na orla da lagoa Mundaú, que depende da pesca do sururu.Com restaurantes e bares fechados, o produto que antes vendiam por R$ 20 o quilo caiu para R$ 5. “Todo mundo trabalha de dia para garantir a comida da noite. Se não tem trabalho, é fome”, diz Jorge.A logística de entregar cestas básicas no meio da pandemia era um pesadelo. Para completar, muita gente havia tido o Bolsa Família cortado em 2019 e o auxílio emergencial, do governo federal, só começaria a chegar 45 dias depois. “Se não tivesse a cesta básica digital, as pessoas teriam morrido de fome”, diz o alagoano.Ele se refere aos cartões alimentação, carregados com R$ 100 mensais ao longo de três meses, distribuídos pela iniciativa Corona no Paredão – Fome Não, idealizada pelo Instituto Gerando Falcões, fundado por Edu Lyra.Em parceria com mais de 90 ONGs, como a Mandaver, de Jorge, o projeto distribuiu R$ 25 milhões em cestas básicas digitais, beneficiando mais de 400 mil pessoas em 300 favelas do Brasil.Edu resolveu criar o programa quando esteve em uma favela em Ferraz de Vasconcelos, na Grande São Paulo. “Vi mães que estavam havia três dias sem comer para que seus filhos pudessem fazer duas refeições por dia.”Ele entendeu que precisava agir rápido. “Senão, ia acontecer uma hecatombe social. As famílias não iam sobreviver até a chegada do auxílio emergencial.”Ele procurou a Accenture para criar um aplicativo para registrar e comprovar as entregas dos cartões às famílias cadastradas, em parceria que envolveu Ticket e Alelo.A Gerando Falcões treinou 147 líderes sociais de ONGs parceiras em 16 estados brasileiros. O desafio era fazer chegar, rapidamente, o dinheiro para levar comida ao maior número de famílias.“Se fôssemos entregar cestas físicas, teríamos que estocar alimentos, e, pela escala, comprar de supermercados.”Com a cesta digital, as pessoas compravam nos mercadinhos, ajudando o comércio local. “As famílias tinham liberdade de escolher o que precisassem. Isso deu dignidade e velocidade”, diz Edu.A Gerando Falcões montou um site para receber doação a partir de R$ 50 —foram 21 mil pessoas físicas. Treze grandes empresas doaram cerca de R$ 1 milhão, e outras 29 fizeram grandes doações. Mais “Foi importante a sociedade se mobilizar, não havia tempo a perder, porque poderia haver caos social por causa da fome”, diz Rubens Menin, da MRV Engenharia, que doou R$ 2 milhões. “Edu teve a ideia brilhante de distribuir cesta digital, que simplificou a logística.”Os “falcões” sob a batuta de Edu trabalhavam das 7h às 23h. “Sabíamos que, cada dia que atrasava, era uma família que ficava sem comer”, lembra o empreendedor social.Ele conhece a fome de perto. Cresceu em uma favela em Guarulhos (SP). Após cumprir pena por assalto a banco, o pai reingressou ao mercado de trabalho.A mãe, sua grande inspiração, dizia: “Não importa de onde você vem, mas pra onde você vai”. Em 2011, aos 23 anos, escreveu o primeiro livro, “Jovens Falcões”. Com 50 amigos, vendia a obra de porta em porta, por R$ 9,99.Com o dinheiro, fundou em 2013 a ONG Gerando Falcões, em Poá (SP), com Amanda Boliarini, LeMaestro e Mayara, com quem ele viria a se casar.Edu conseguiu o primeiro investimento na ONG do casal Patrícia e Ricardo Villela Marino, da holding Itaúsa, que controla o Itaú Unibanco.A entidade se transformou em uma rede de organizações que forma líderes nas favelas, ministra aulas de arte, música e esportes, cursos de qualificação. Conta com doadores como Jorge Paulo Lemann, Elie Horn, Charles Wizard e empresas como Ambev, Motorola, Visa e Accenture.Edu foi nomeado pelo Fórum Econômico Mundial um dos Global Shapers, rede de jovens líderes, e já fez palestras em empresas como Google e Microsoft, além da universidade Harvard e da London School of Economics.O trabalho na pandemia é “case” inspirador. Só no Vergel, foram 12 mil beneficiados, que desde antes da Covid-19 viviam na miséria.O auxílio emergencial do governo termina em dezembro e médicos já falam em uma segunda onda. “É difícil refazer a mesma estrutura de guerra, mas acompanhamos a situação de perto”, diz Lyra.Para além da emergência, o empreendedor acelerou dois projetos estruturantes. Fomentou 50 negócios em periferias do país e tirou do papel o Favela Inteligente, piloto a ser implantado em seis meses no interior de São Paulo, como laboratório de uma comunidade autossustentável.Uma das angústias que a Covid trouxe a Edu é que, ao mesmo tempo em que se problematiza a favela, é preciso redesenhá-la. “O Favela Inteligente vai entregar cidadania com moradia, saneamento, água potável, empreendedorismo e microcrédito.”A Gerando Falcões criou ainda o Varejo Social, “Magazine Luiza da Favela” que nasce como Bazar Escola para gerar renda e sustentabilidade.“Fortalecemos lideranças em favelas e o trabalho em rede”, afirma Edu, ao sonhar que um dia a pobreza no Brasil seja peça de museu. * | empreendedorsocial |
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] | “O ensino médio é um passo importante na sua trajetória rumo aos seus sonhos! Mesmo com todo aperreio, a pandemia não vai afastar você de conquistá-los.”A mensagem enviada por SMS a alunos da rede pública de estados como Goiás e São Paulo visa desestimular a evasão em tempos de escolas fechadas e aulas remotas sem perspectivas de retorno ao ensino presencial.Os nudgebots, assistentes virtuais que reforçam hábitos positivos, são oferecidos pelo Eduq+, serviço criado pela Movva, negócio de impacto social que utiliza inteligência artificial aplicada à economia comportamental para melhorar índices educacionais.Em parceria com secretarias de Educação e financiadores, como Fundação Lemann e BID, a startup disparou mensagens de incentivo e perguntas para entender se os alunos acompanham as atividades ou se estão desmotivados frente à mudança forçada para ensino à distância.De início, o fechamento das escolas levantou incertezas sobre o futuro da Eduq+, mas o efeito foi positivo. Se ano passado havia por volta de 150 mil alunos registrados na plataforma, o número saltou para 1,8 milhão em 2020.“Como já tínhamos construído uma base de evidência clara de que éramos bons em reduzir a evasão com a Eduq+, começou a aparecer uma demanda muito alta”, explica Guilherme Lichand, 34, fundador da Movva, ao lado do colega da Fundação Getúlio Vargas Marcos Lopes, 41, e um amigo de infância, o publicitário Rafael Zoellner, 38.Com mensagens adaptadas ao contexto de pandemia, em um mês, o disparo duas vezes por semana conseguiu reduzir em mais de 70% a falta de participação em atividades remotas de alunos de ensino médio de período integral em Goiás.“Foi um presente que chegou na hora certa”, diz Fátima Gavioli, secretária da Educação do estado. Com as mensagens, conta, pais que antes não sabiam que seus filhos não estavam participando das aulas começaram a se envolver mais ativamente.Além disso, Gavioli avalia que as mensagens deixam os alunos motivados por que eles vêem todo um cuidado para com eles. “Conseguimos praticamente zerar a evasão. Agora, estou lutando e tentando implantar para o Enem e fazer uma contagem regressiva para o exame.”Para Lichand, mesmo com o fim do isolamento, o ensino híbrido deve ganhar mais espaço. “Isso significa maior uso de tecnologia e como precisa de engajamento, nosso trabalho continua sendo necessário”, diz o economista.Toda a comunicação é feita por SMS ou ligação de voz, explica Zoellner, uma vez que parte dos alunos de escolas públicas nem sempre têm acesso à internet. As mensagens variam de acordo com o contexto e as características do estudante, como gênero, faixa escolar e localização. Na Costa do Marfim, onde eles são financiados pela Fundação Jacobs, as mensagens falam mais sobre trabalho infantil e punição física, problemas ainda latentes. Lá, a Eduq+ cortou em um terço a repetência no segundo ciclo do ensino fundamental, na comparação com alunos de fora do projeto.Para garantir retorno, seja ele positivo seja negativo, pais e filhos são incentivados a compartilhar experiências no fim de cada ciclo de trocas. “Produzimos múltiplas variações da mesma mensagem e testamos”, explica Lichand.Os números da Pnad Contínua de Educação 2019, pesquisa anual do IBGE em todo o país, mostram que 10,1 milhões de jovens de 14 a 29 anos não frequentam a escola nem concluíram o ensino médio no Brasil.Com a pandemia, uma das principais preocupações na rede pública de ensino é que esse número piore. “Nosso maior legado é conseguimos manter boas perspectivas de retorno dos alunos às aulas presenciais”, diz Zoellner.Lichand sempre quis atuar com políticas públicas e sonhava em impactar a vida das pessoas. Chegou a trabalhar no Banco Mundial, em Brasília, mas se sentia frustrado por não “conseguir fazer a diferença que queria”.Foi fazer doutorado em Harvard e, durante as suas férias, em 2012, conseguiu emprego temporário no Rio Grande do Norte. O estado tinha um programa que distribuía leite gratuito para 150 mil famílias, mas havia grandes falhas e não era barato. Sua missão seria documentar o impacto do programa e mostrar sua ineficiência. “Foi quando eu descobri que coletar dados no Brasil era muito caro”, lembra Lichand.Ele sabia que, em contextos difíceis como a guerra, a tecnologia podia ser uma ferramenta para coletar dados rapidamente. Nesse sentido, o Brasil tem uma característica favorável: a maioria das pessoas tem celular —mesmo no sertão do Ceará, há oito anos, entre a classe E.A coleta de dados mostrou que a iniciativa podia ser eficaz e positiva se administrada localmente. Em vez de excluí-lo, o governo universalizou o modelo de gestão.Nascia a MGov, consultoria que desenvolvia projetos de impacto social para o poder público usando soluções por meio do celular. Em 2019, veio a decisão de rebatizar a empreitada para marcar sua transição para um negócio social.Desde então, todos os esforços da equipe estão na Eduq+. “Quando você pensa em manter crianças na escola, não é apenas evasão, é também garantir oportunidades melhores. A criança que evade é de uma família mais vulnerável, tem que trabalhar para ajudar.”Zoellner endossa a visão do sócio. “As pessoas não nascem com as mesmas oportunidades, não é só meritocracia”, afirma. “Estimular a crescente desse movimento [retorno às aulas] é muito importante para a ascensão social e a redução das desigualdades no Brasil.” * | empreendedorsocial |
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] | Em 48 horas, um grupo de 12 profissionais da Vitalk, entre programadores, produtores de conteúdo e técnicos de saúde, disponibilizou para o Ministério da Saúde um sistema de inteligência artificial para prevenção e triagem dos sintomas da Covid-19.“Nunca tínhamos construído em escala nacional um programa em tão pouco tempo”, diz o economista Michael Kapps, CEO da Vitalk. “E, no início, as informações sobre a doença não eram claras.”Só pelo TeleSUS, entre abril e setembro, o chatbot (conversa automatizada de texto) interagiu com 1,5 milhão de brasileiros para tirar dúvidas, avaliar o estado de saúde e checar sintomas de cidadãos com suspeita de contaminação pelo coronavírus.Além da triagem, o sistema localiza casos de risco e os encaminha para os serviços de saúde, em unidades físicas ou por telemedicina. Acessada de qualquer lugar e disponível 24 horas, a ferramenta foi criada para evitar o deslocamento desnecessário de pacientes, reduzindo risco de contágio.“Triagem importante por liberar tempo para as equipes médicas se ocuparem dos casos extremos”, diz Kapps.Com experiência em monitorar epidemias, como a da dengue, a "health tech" foi procurada por diversas secretarias municipais e estaduais, assim como seguradoras, em busca de soluções para gerenciar a crise da Covid-19.Logo nas primeiras semanas de surto da doença, 30 novos contratos foram fechados, sinal de que a tecnologia seria aliada na emergência sanitária. Caso de Manaus (AM), primeira capital a entrar em colapso, onde a Vitalk operou no sistema de saúde complementar.“Cerca de 70% dos usuários dos chatbots não precisaram de atendimento humano”, contatou Daniel Fonseca, diretor técnico do grupo Samel, que usou os robôs para atender a carteira de clientes do plano de saúde no estado.Desafogou assim os dois hospitais do grupo. “A tecnologia salva vidas, e a pandemia mostrou que o sistema de saúde precisa se renovar.”A maior dificuldade, diz Kapps, foi lidar com as mudanças nas informações oficiais sobre a doença. “Cada dia surgia protocolo diferente sobre a Covid-19. Foi um trabalho operacional complexo.”William Fujiwara, analista da startup, relata o corre-corre de todo o time. “Tínhamos muitos clientes em busca de solução digital. Nosso esforço valeu a pena.”A soma de todas as operações virtuais na pandemia resultou em mais de 7 milhões de mensagens enviadas pelos robôs. “Foram geradas mais de 25 mil notificações para a análise e a gestão de risco”, explica Kapps. Mais O sistema de chatbots da Covid-19 impulsionou outro importante produto da startup. Lançado em 2019, o aplicativo Vitalk, voltado para a saúde mental, teve o dobro de downloads gratuitos na pandemia —de 100 mil para 200 mil. E fez a carteira de clientes passar de 30 para 60.A partir de um programa de perguntas e respostas elaborado por um time de comunicadores e profissionais da saúde, a robô Viki estabelece uma rotina de conversas com pacientes. Na pandemia, um dos públicos-alvo foram profissionais da linha de frente no combate à Covid.“Contribuímos remotamente para tirar parte da sobrecarga emocional para mais de 5.000 médicos, enfermeiras e auxiliares de enfermagem, que usaram o Vitalk, enquanto colocam as vidas em risco para cuidar da população”, afirma Kapps.Mais de 30% dos profissionais que se cadastraram no app seguiram a linha de cuidado de ansiedade. Foram computadas 16 mil conversas no check-up de saúde mental e emergência psicológica."O resultado dos testes e os exercícios me levaram a ter consciência da gravidade do meu caso e a correr atrás de auxílio para reverter a situação”, relata um usuário em mensagem enviada à Vitalk.O Brasil concentra, segundo a OMS, cerca de 19 milhões de brasileiros com ansiedade e estresse. “Com o isolamento social provocado pela Covid, mais pessoas estão tendo de lidar com essas questões”, acredita Kapps.O aplicativo é gratuito e conta com psicólogos cadastrados, que oferecem sessão por R$ 25. “É uma forma de democratizar a saúde”, afirma o CEO. Grandes empresas, como a Johnson & Johnson e a rede Droga Raia, vêm adotando a ferramenta para clientes e colaboradores.Para Anna de Souza Aranha, diretora da Quintessa, que acelera negócios de impacto, as ferramentas da Vitalk trazem equidade. “No Brasil, temos dificuldade de acesso à saúde de qualidade por barreiras financeiras e geográficas. A tecnologia é solução acessível.”Nascido na Rússia e criado no Canadá, Kapps esteve pela primeira vez no Brasil em 2011, quando viveu por quatro meses como vaqueiro em uma fazenda no Pantanal. Voltou aos Estados Unidos para terminar sua graduação em economia na Universidade Harvard. Dois anos depois, retornava para fundar um negócio de impacto movido pelo desejo de revolucionar a saúde no Brasil.A startup, finalista do Prêmio Empreendedor Social de Futuro em 2016, ganhou escala ao atender às demandas na pandemia. “Fizemos parte da primeira grande inovação tecnológica do SUS, dando passos iniciais em direção à aceitação da telemedicina”, reconhece o vaqueiro digital. * Vote e/ou doe para esta iniciativa na Escolha do Leitor até 30 de abril em folha.com/escolhadoleitor2021. | empreendedorsocial |
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] | O Prêmio Empreendedor Social realiza edição histórica em 2020 nesta segunda-feira (7), numa cerimônia virtual, a partir das 17h, com transmissão ao vivo da Folha.Com foco na resposta à Covid-19, a premiação vai reconhecer neste ano as Top 30 iniciativas sociais de destaque no enfrentamento à pandemia.O evento terá como mestres de cerimônias o apresentador Zeca Camargo, colunista da Folha, e a atriz e produtora Maria Gal.Realizado há 16 anos pela Folha em parceria com a Fundação Schwab, uma das comunidades do Fórum Econômico Mundial, o concurso se adaptou ao momento e foi relançado em agosto com uma edição especial em três categorias: Ajuda Humanitária, Mitigação da Covid-19 e Legado Pós-Pandemia.Além do anúncio dos dez finalistas em cada categoria, convidados vão debater a atuação dos empreendedores sociais na crise sanitária, social e econômica gerada pelo novo coronavírus no webinário “Boas Práticas na Resposta à Covid-19".Participam da conversa Carlos Eduardo Pignatari (gerente corporativo de impacto social da Ambev), Luis Fernando Guggenberger (gerente-executivo de Inovação e Sustentabilidade da Vedacit), Marcelo Prim (gerente-executivo de Inovação e Tecnologia do Senai) e Marcia Woods (presidente do Conselho da Associação Brasileira de Captadores de Recursos).O debate será mediado pela jornalista Eliane Trindade, editora do prêmio Empreendedor Social.A transmissão será das 17h às 19h e ficará disponível na home do jornal (folha.com), sem necessidade de inscrição prévia.Em razão dos protocolos sanitários, os finalistas vão participar da celebração por meio de vídeo pré-gravados e serão homenageados em um videoclipe que mostra os premiados recebendo os certificados em casa. Três finalistas foram convidados a participar da cerimônia por videoconferência, representando os dez destaques de cada uma das categorias. Mais Como não há ranking nem vencedores nesta edição, o critério de escolha da comissão organizadora foi o somatório dos pontos obtidos na primeira fase mais a nota do júri, para chegar a um nome por um critério objetivo – aquele que obteve a maior pontuação nas duas etapas.Ancorado do auditório da Folha e sem plateia, o evento segue todas as recomendações dos protocolos de segurança, respeitando o distanciamento necessário entre os apresentadores e a equipe técnica.O prêmio Empreendedor Social tem patrocínio de Ambev, Sesi/Senai, Coca-Cola Brasil e apoio da Vedacit. E conta com parceria estratégica de Ashoka, British Council, ESPM, Fundação Dom Cabral, Prosas, Pacto Global e UOL. | empreendedorsocial |
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] | O empreendedorismo social inspirado pelos desafios da economia criativa com foco em games para mudar o mundo constitui o núcleo da proposta do Festival Games for Change América Latina 2020, que ocorre de forma totalmente online em sua oitava edição, de 5 a 12 de dezembro.Interessados podem se inscrever pelo site do Games for Change.O evento integra o projeto de uma nova rede social, a “Uaifai" (Universidade Aberta à Imaginação, Fantasia e Artes da Invenção), criada pelo grupo de pesquisa Cidade do Conhecimento do Departamento de Cinema, Rádio e TV da Escola de Comunicações e Artes da USP.A programação do festival conta com game jams, playtestes, mini-cursos, espaços terapêuticos, festas e shows ao vivo culminando no “Pitch for Change”, uma etapa final, competitiva, com premiações definidas a partir do voto popular e de um júri especializado.A Games for Change é uma organização que capacita criadores de jogos e inovadores sociais. Através dos Festivais, inspira jovens a explorar sua capacidade para gerar impacto no mundo real por meio de jogos e mídia imersiva.A plataforma coloca o foco na economia criativa, conceito disseminado a partir das experiências inglesas no campo da economia da cultura, das artes e dos serviços com forte intensidade de capital humano, criatividade e experiências voltadas à diversidade, direitos humanos, tolerância e cultura de paz.E o faz colocando a criação de jogos analógicos e games como principal vetor da mobilização de crianças e jovens para a mudança social.A plataforma também vai monetizar iniciativas lúdicas de impacto em parceria com a ONU, entre elas a campanha “Educação para a justiça”, patrocinada pelo Escritório das Nações Unidas sobre Drogas e Crime. A premiação será em criptomoedas como Wibx e Moeda da Paz.Um dos destaques do festival é o “Purposyum, desafios da justiça”, um jogo não-digital com alunos da Escola Técnica Parque da Juventude, em São Paulo. Em 2020, a reitoria da USP distribui 5.000 exemplares do jogo para estimular novas práticas pedagógicas alinhadas à campanha mundial Educação para a Justiça.Em parceria com a rede Games for Change, a mobilização envolve parceiros nos EUA, Canadá, Alemanha, Áustria e Inglaterra além da América Latina. | empreendedorsocial |
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] | Após uma rodada de captação liderada pelo fundo americano Potencia Ventures e acompanhada por outros investidores nacionais, a 4Y2 consolida seu processo de expansão nacional e abre a segunda chamada do processo de busca de 40 novos franqueados em todos os estados do Brasil.Finalista do prêmio Folha Empreendedor Social de Futuro em 2015 e um dos maiores negócios de impacto brasileiro, a escola de inglês foi fundada em 2012 com o objetivo de democratizar o acesso ao ensino de idiomas no Brasil.O nome 4Y2 vem do inglês for you too (para você também) e traduz o ideal de inclusão e o objetivo de levar ensino de alto nível por preços acessíveis para toda a população. Desde sua fundação já ensinou inglês para mais de 15 mil alunos em suas 13 escolas próprias e recebeu mais de dez prêmios no Brasil e em países como Estados Unidos, Finlândia, China e Costa Rica. Mais “Acreditamos que o empreendedorismo é uma das formas mais potentes de mudar o mundo e por isso lançamos a primeira Franquia de Impacto do Brasil. Um modelo de franquia novo e completamente adaptado às mudanças provocadas pela pandemia” diz Ailton Araújo, diretor de expansão da rede.A rede busca novos empreendedores alinhados com o propósito e princípios da organização que envolvem a busca por democratizar o acesso ao aprendizado de inglês por todo o país.O comitê de seleção de franqueados inclui Kelly Michel, CEO da Potencia Ventures e cofounder da Vox Capital, Álvaro Carramaschi Managing, diretor da Baked Potato, Graziella Comini, professora de administração da Faculdade de Economia e Administração da USP, Guilherme Silva, diretor do Sistema B Brasil, e Adir Ribeiro, CEO da Praxis Business.Com investimentos a partir de R$ 140 mil, a rede atraiu centenas de candidatos em sua primeira chamada do processo seletivo, que agora inicia sua segunda chamada.As inscrições devem ser feitas pelo site franquiadeimpacto.com.br.“Sabemos que impacto social e retorno financeiro podem sim andar juntos, e por isso criamos um modelo escalável para que novos empreendedores também possam nos acompanhar nessa jornada de expansão pelo país e, em breve, pelo mundo”, diz Gustavo Fuga, fundador e CEO da 4You2 e integrante da Rede Folha de Empreendedores Socioambientais. | empreendedorsocial |
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] | Na segunda-feira (16), para marcar a Semana Global do Empreendedorismo (GEW), a Embaixada e Consulados dos EUA no Brasil, em parceria com o Grupo +Unidos, lança a Academia para Mulheres Empreendedoras (AWE).Voltada para mulheres empreendedoras que buscam oportunidades para ampliar seus negócios, a iniciativa estará disponível no Distrito Federal e nas regiões metropolitanas de São Paulo e do Rio de Janeiro. São 30 vagas para cada região e o processo de seleção vai até 6 de dezembro. Para participar, é necessário que as candidatas sejam maiores de 21 anos, residam no Distrito Federal ou nas regiões metropolitanas das cidades do Rio de Janeiro e de São Paulo e já tenham um negócio estabelecido por pelo menos dois anos.As inscrições para a AWE Brasil estão abertas em: https://maisunidos.org/awebrasil O currículo, baseado nos dez módulos do curso online do Coursera "10 mil Mulheres", contará com aulas de expansão de negócios, finanças, planejamento financeiro, negociação, vendas, marketing, operações, gerenciamento, etc., tudo isso complementado com palestras, oficinas, visitas, feiras virtuais, interação com empreendedoras de sucesso, acesso a ferramentas inovadoras e várias outras atividades de enriquecimento profissional. Uma vez selecionadas, as 90 participantes receberão apoio de infraestrutura que atenda às suas necessidades específicas para que possam acompanhar integral e ativamente toda a programação do AWE."O programa trará oportunidades imensuráveis para mulheres empreendedoras nessas regiões. Não é apenas um treinamento, mas sim, possibilidades de ampliar suas redes de contatos e de adquirir ferramentas para um futuro melhor. Ao desenvolver a capacidade das mulheres de serem economicamente independentes, coisas boas acontecem na sociedade, e esse é apenas mais um dos benefícios do governo dos EUA realmente investindo no AWE", ressalta o embaixador norte-americano, Todd Chapman. “A missão do Grupo +Unidos é preparar as pessoas para viverem dentro de uma economia baseada no conhecimento. Por isso, trabalhamos para dar ao maior número de brasileiros as ferramentas para que criem, adquiram, troquem e sejam transformados pela informação. Lançando a AWE no Brasil, atingimos esse objetivo e vamos além, levando recursos exclusivamente para mulheres empreendedoras em um momento tão desafiador da nossa história”, aponta o diretor executivo do Grupo +Unidos, Daniel Grynberg. | empreendedorsocial |
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] | A Positiv.a, empresa B que cria soluções para cuidar da casa, do corpo e da natureza, que iniciou sua atuação no mercado com produtos de limpeza, lançou em setembro novos itens de autocuidado 100% naturais e sustentáveis.Seguindo a preocupação da marca com o planeta, todos os lançamentos possuem base vegetais, são provenientes de fontes renováveis e veganos. Dentre as categorias da novidade estão os cuidados com a pele, boca, cabelo e mente, além de acessórios.Entre os lançamentos estão óleos essenciais de origem agroflorestal, pasta de dente natural, escovas de dente de bambu, sabonetes, desodorante, xampu em barra, óleos vegetais, ecopad atoalhado 100% algodão, porta ecopad de bambu, aromatizador elétrico e mais.Segundo a empresa, o objetivo é ter uma linha minimalista e enxuta para autocuidado com itens que são multifuncionais.Grande parte desses produtos são feitos em parceria com agricultores familiares, que são parceiros da marca —uma prática comum na empresa desde da linha de limpeza.Atualmente, a Positiv.a trabalha em rede com 20 pequenos produtores espalhados pelo Brasil, que são carinhosamente chamados de agentes de mudança. Todo o trabalho é feito em conjunto e adaptado de acordo com a necessidade e de forma a não agredir o meio ambiente em cada fase de produção.Um exemplo dessa parceria é com a Dikumbe, localizada na Chapada dos Veadeiros, na cidade de Cavalcante, em Goiás. A fábrica, que é ecológica e fomenta a cultura da maior comunidade Quilombola do Brasil, cultiva de forma ecológica o Óleo Hidratante Vegetal de Gergelim.O produto é puro e super versátil, podendo ser usado para hidratação da pele e dos cabelos, e como óleo de massagem.Outro diferencial da nova linha são os óleos essenciais que são todos produzidos no Brasil em agroflorestas orgânicas —sistema sustentável e que ainda contribui para a recuperação da floresta.Além dos óleos serem vendidos para benefícios medicinais e aromaterapêuticos, eles fazem parte de diversos outros produtos, como o desodorante, sabonete e xampu.Para as embalagens dos novos itens, a startup também se preocupou em ter soluções mais ecológicas possíveis. Por esse motivo, todos os produtos da nova linha são sem nenhum tipo de plástico, com exceção da pasta dental, que é a primeira pasta de dente do Brasil em embalagem de plástico reciclado.Para que os rótulos não sejam prejudiciais ao meio ambiente, todos são serigrafados com tinta à base de água. “A busca do consumidor por produtos de higiene pessoal e beleza que apontam para uma cadeia produtiva sustentável e ética, já não é mais uma tendência, é uma realidade e uma necessidade", diz Marcella Zambardino, uma das CEOs da marca.Toda a nova linha está a venda no site da marca e disponível em algumas pontos de venda físicos parceiros da startup. | empreendedorsocial |
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] | O direito do terceiro setor merece ser tratado com maior profundidade durante a graduação em direito para que os alunos tenham contato com o campo da sociedade civil organizada durante sua formação e enxerguem essa área como potencial mercado de trabalho.A faculdade de direito é responsável pela formação dos futuros advogados, juízes, defensores públicos, promotores e demais carreiras jurídicas.Tradicionalmente reconhecemos a notoriedade dos professores e de sua produção acadêmica nas áreas do direito civil, constitucional, administrativo, comercial, tributário, direitos humanos e direitos difusos e coletivos. Mas ainda estamos engatinhando para tecer uma rede mais expressiva de professores dedicados aos temas do chamado “terceiro setor”.Alicerce para a atuação das organizações da sociedade civil, o direito à liberdade de associação envolve temas jurídicos candentes na contemporaneidade democrática. Além de ser um direito humano protegido como direito fundamental pelo art. 5º. da Constituição Federal, a liberdade de associação é um direito individual que tem uma dimensão de direito coletivo público, essencial para o exercício dos direitos civis e políticos.Perante governos autoritários, a dimensão da não interferência estatal decorrente do direito à liberdade de associação precisa ser bastante aprofundada entre os operadores do direito, criando instrumentos jurídicos que limitem a ação do Estado, promovam e protejam a autonomia da cidadania organizada. Com a peculiaridade de abarcar as associações, fundações, organizações religiosas e cooperativas, o terceiro setor se firma em princípios que orientam a lógica privada, em relação à sua governança, funcionamento e desenvolvimento de atividades.Mas tem atuação na esfera pública, com autorização constitucional para estabelecer parcerias, de forma complementar e subsidiária, para implementar e inovar nas políticas públicas setoriais, e representar direitos difusos e coletivos em juízo e de exercerem a participação e o controle social.Estes são direitos das organizações da sociedade civil que não podem ser tolhidos na sua interface com o Estado. Conformar essa hibridez da natureza jurídica privada com as finalidades de interesse público exige técnicas aprimoradas de direito para serem customizados de forma adequada no estatuto social de uma organização.A invisibilidade de temáticas próprias sobre o terceiro setor na faculdade de direito limita a disseminação de conhecimentos sobre o campo e a percepção dos futuros operadores do direito sobre a relevância dessas organizações e de seu papel social –que se estende muito além da singela ideia de que executam “aquilo que o Estado não consegue fazer”.Contribuem para o avanço das políticas públicas e dos direitos, para o monitoramento da atuação estatal e para a construção de uma sociedade mais justa, mais transparente, mais solidária e mais humana nas diversas áreas em que atuam —saúde, educação ou assistência social, cultura, meio ambiente, geração de renda ou no campo dos direitos humanos. Mais Atuando nessa área há duas décadas junto ao Núcleo de Estudos Avançados do Terceiro Setor da PUC/SP desde 2000, propusemos o projeto “Liberdade de Associação na Universidade”, para contribuir com a formação dos estudantes de direito nesses temas.Como parte da iniciativa, realizamos no último dia 27 de outubro de 2020 um seminário virtual sobre “Liberdade de associação na universidade: experiências de ensino, pesquisa e extensão”, com professores e pesquisadores das faculdades de direito da Pontifícia Universidade Católica de São Paulo; Universidade de São Paulo; Universidade Federal do Paraná, Universidade Federal de Minas Gerais, Universidade Católica de Brasília e Fundação Getúlio Vargas, que, de forma unânime, concordaram com a importância de tratar com maior profundidade sobre o campo da sociedade civil organizada na formação dos operadores do direito.A inserção de conteúdos específicos sobre as organizações da sociedade civil nas disciplinas tradicionais tem sido apontada como uma boa estratégia, assim como a criação de disciplinas optativas. Projetos de pesquisa e extensão, como os escritórios modelos de assistência judiciária e as clínicas jurídicas, também despontam como terrenos atrativos para que os estudantes tomem contato com a temática.Neste mesmo seminário, lançamos materiais de apoio no formato de dinâmicas, como “pílulas de conhecimento”, a serem aplicadas nas disciplinas tradicionais de direito civil, administrativo e constitucional. A iniciativa teve apoio do International Center for Not-for-Profit Law (ICNL), uma organização internacional que atua com sociedade civil, filantropia e liberdade de associação em mais de cem países, e da Swedish International Development Agency (SIDA).Estes materiais podem ser acessados no site www.liberdadedeassociacao.com.br, que será um repositório para professores, alunos e operadores do direito com materiais relacionados a esta temática. Democracia e diversidade dependem de uma sociedade forte, livre e com organizações que representem a pluralidade dos interesses sociais. Defender as organizações da sociedade civil e sua atuação é uma questão civilizatória nos dias atuais, que requer qualificar os agentes de promoção e defesa dos direitos das OSC, o que passa, portanto pela ampliação da educação jurídica no campo do direito do terceiro setor. | empreendedorsocial |
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] | Embora o Brasil ainda não tenha uma cultura de doação de pessoa física consolidada como a que já existe nos Estados Unidos, há boas notícias recentes na área. A atuação em rede e em sistemas colaborativos de apoio tem ajudado a impulsionar a prática no país.Na pandemia, a iniciativa de diversos grupos, com forte destaque para as mulheres, tem contribuído com sugestões de projetos e com arrecadações coletivas para iniciativas emergenciais nas periferias que combatem os efeitos do coronavírus.Os dados animadores vêm dos resultados do Matchfunding Enfrente, o maior aporte de recursos do Brasil em mobilização com match (para cada real doado, a plataforma coloca mais R$ 2), que apoiou 265 projetos periféricos na primeira chamada de 2020, viabilizada por meio da parceria de nove fundações e institutos. Mais Das 13.378 colaborações na doação coletiva, 69% eram do sexo feminino, o que mostra a mulher com um olhar mais do coletivo e da mudança social.Outros resultados importantes reforçam o protagonismo das mulheres e dos negros na melhoria da realidade periférica: praticamente 55% das iniciativas foram propostas por mulheres e quase 73%, por negros (pretos ou pardos), número este que confirma a relação clara entre a população negra e a moradia nos territórios periféricos.Os elevados montantes alcançados em três meses e meio provam a força e a organização de lideranças locais: do total movimentado pela chamada (R$ 7,2 milhões), o montante via doação espontânea das pessoas foi de R$ 2,4 milhões e o valor aportado pelo Fundo Enfrente, de R$ 4,7 milhões.Houve 11,8 mil colaborações espontâneas nas faixas de valor entre R$ 10 e R$ 299 e, dentre essas, cerca de 5.000 foram entre R$ 10 e R$ 49, número que revela um perfil relevante de centenas de apoios pequenos, de baixo valor, alcançados sobretudo por meio da boa divulgação dos proponentes das periferias.Toda essa mobilização país afora resultou na prática em cerca de 220 mil pessoas atendidas diretamente pelas ações realizadas nos territórios periféricos, o que significa a população de uma cidade brasileira de porte médio, ou o equivalente a quase 64 mil famílias beneficiadas. Mais Das campanhas, 30% delas tinham como enfoque promover a sustentabilidade de micro e pequenos empreendimentos locais e 47% eram voltadas à distribuição de donativos.Mais da metade das organizações proponentes atua em áreas prioritárias como educação, desenvolvimento comunitário, cultura e arte e empreendedorismo e geração de renda, demonstrando assim uma sintonia com as necessidades locais.Logo a seguir, figuram defesa de direitos da população negra, assistência social e defesa de direitos da mulher. A maioria das instituições atende jovens de 18 a 29 anos (79%) e adultos de 30 a 60 anos (70%).O Matchfunding Enfrente é um exemplo inovador e exitoso, ao lado de outros tipos de financiamento coletivo que não param de crescer, o que é positivo, e ampliará agora a mobilização de parceiros com a onda 2 do Matchfunding Enfrente, que já está em fase de captação de recursos para 15 projetos de longa duração.Mas o Brasil ainda tem muito a melhorar em cultura de doação. Espera-se que, daqui para frente, essa tendência de doação possa estar presente no país em outros momentos, e não só numa ocasião pontual de emergência como a do Covid-19, e que também se expanda bastante entre os homens brancos e as empresas.Essa corresponsabilização pelo desenvolvimento das regiões periféricas é mais do que urgente. A vida acontece na comunidade, no bairro, na casa, por isso “é preciso despertar no indivíduo a consciência de que ele, como cidadão, é responsável pela sua comunidade”, como já apontava Mathilde de Azevedo Setubal, Tide Setubal, que atuou por anos em trabalho social voluntário, ao lado de dezenas de mulheres, na periferia da cidade de São Paulo. | empreendedorsocial |
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] | Nos últimos meses, o câncer está em pauta nas discussões sobre saúde. Foi ampla a divulgação sobre o câncer de mama por conta do Outubro Rosa e entramos agora no Novembro Azul, que chama a atenção para o câncer de próstata, engajando toda a sociedade para conhecer melhor os sinais e sintomas.Neste período acontece, anualmente, o maior debate nacional sobre a Política Nacional de Prevenção e Controle do Câncer. Representantes de toda a rede que atua na oncologia se encontraram para avaliar os gargalos do sistema público e privado para se ter acesso a um diagnóstico e tratamento adequado e propor ações colaborativas que impulsionem as melhoras desejadas. Trata-se do o 7º Congresso Todos Juntos Contra o Câncer (TJCC), realizado pelo Movimento TJCC.Vivemos em tempos de aprendizado contínuo. Mais O congresso durou cinco dias e houve importantes e intensas discussões a respeito da atenção oncológica no Brasil, por meio de painéis temáticos, simpósios multiprofissionais, grupos de discussões e experiências virtuais que proporcionaram a troca de informações e conhecimento.No total, tivemos 170 palestrantes em cerca de 40 painéis de debates, e mais de 140 mil acessos ao conteúdo produzido.Promoção, prevenção, diagnóstico, tratamento, financiamento, legislação, pesquisa clínica, gestão, educação, novas tecnologias, humanização, medicina integrativa, Covid-19 e a “retomada dos tratamentos oncológicos” foram alguns dos principais pontos debatidos ao longo do evento.Em pesquisa realizada pelo Movimento TJCC de 8 de abril a 1 de outubro, mais de 700 pessoas entre pacientes oncológicos, cuidadores e profissionais de saúde, disseram sentir o impacto da pandemia na Oncologia. 38% dos pacientes tiveram de remarcar suas consultas com o especialista e 28% sofreram alterações para realizar os exames. De acordo com os profissionais de saúde, 34% das cirurgias oncológicas foram adiadas, 17% dos pacientes precisaram remarcar o tratamento com radioterapia e 15%, de quimioterapia.Dados como estes são alarmantes, já que o tratamento oncológico não deve parar. Para o paciente, interrupções como essas podem ser bastante prejudiciais. Isso sem contar nos problemas para o diagnóstico –como vimos em pesquisa realizada pela Sociedade Brasileira de Patologia Clínica, mais de 50 mil pessoas deixam de receber a detecção de algum tipo de câncer, durante o período da pandemia.Em paralelo, vimos um aumento importante do uso de novas tecnologias em prol da saúde. Nunca se ouviu falar tanto em pesquisa clínica e hoje temos inúmeros cientistas e empresas focados em garantir a cura para esta nova doença, por meio das vacinas, sempre com o olhar voltado à eficácia e segurança do produto que será aplicado na população.A humanização no tratamento, por meio dos cuidados paliativos, integralidade e espiritualidade também teve importante destaque no evento. Isso porque um bom atendimento não se faz apenas com acesso à tecnologia de ponta. É preciso ouvir o paciente, respeitar as suas crenças e valores, além, é claro, de oferecer manejos para acalentar o sofrimento, a dor, proporcionando qualidade de vida. É preciso entender que ali não há uma doença e sim uma pessoa, cheia de sentimentos, força de vontade e esperança. Mais No Congresso, muito se falou também sobre a telemedicina, uma novidade que chegou para ficar no Brasil. Parece difícil acreditar que, em pleno 2020, as consultas médicas ainda não eram feitas via plataformas digitais. Afinal, passamos grande parte do nosso tempo em frente a um computador e celular. Mas esse foi mais um aprendizado que a pandemia trouxe para médicos e pacientes. Sim, é possível realizar uma consulta médica à distância, contando com ética, qualidade e eficácia.Como para o SUS essa ainda não é uma tecnologia presente, a Associação Brasileira de Linfoma e Leucemia (Abrale), organização integrante da Rede Folha que tem por principal objetivo oferecer ajuda gratuita a pessoas com cânceres e doenças do sangue de todo o Brasil, lançará neste mês projeto que oferece atendimento médico à distância para os pacientes que realizam seu tratamento de câncer hematológico, no sistema público de saúde.Experts contratados pela instituição oferecerão orientação para pacientes de todo o Brasil, auxiliando no esclarecimento de dúvidas em relação ao seu tratamento, acolhimento de demandas emocionais, e contribuindo para que o paciente se sinta seguro a definir, junto com a sua equipe médica, o melhor tratamento para ele.É muito gratificante poder fazer parte desta construção de pontes na Saúde, conectando quem precisa de ajuda com quem pode ajudar.Nosso próximo desafio é debatermos as melhorias necessárias nas regiões Norte e Nordeste do Brasil, consideradas as mais problemáticas no quesito atenção oncológica.Nos dias 25 e 26 de novembro, realizaremos o 2º Fórum Todos Juntos Contra o Câncer Norte e Nordeste. O evento será online e você está convidado(a) a participar. Acesse www.forum.tjcc.com.br e veja nossa programação completa.Somente com um trabalho colaborativo, construiremos a saúde que desejamos. | empreendedorsocial |
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] | Acreditando no poder de transformação social do esporte e da educação na vida de crianças em situação de vulnerabilidade social, o Instituto Tiago Camilo (ITC) e a Geekie anunciam uma parceria inédita que beneficia mais de 2 mil jovens em São Paulo e no Espírito Santo, apoiados pelo instituto e que agora contam com a plataforma Geekie Games para se prepararem para o Enem e vestibulares.“Sempre acreditamos que esporte e educação devem andar juntos. A própria filosofia do judô leva a criança a desenvolver um maior senso responsabilidade e disciplina. Por isso, nós buscamos desenvolver cada polo do Instituto em escolas”, explica Tiago Camilo, fundador do ITC.“Com a chegada da pandemia, tivemos que suspender as nossas ações presenciais em todos os polos, assim como as próprias escolas fizeram, mas não deixamos de dar assistência às crianças e suas famílias. Além da doação de cestas básicas, buscamos novas formas de continuar presentes na vida delas, fazendo a diferença”, completa.Dessa forma de atuar surgiu a parceria com a Geekie –empresa integrante da Rede Folha fundada em 2011 que se tornou referência em educação com apoio de inovação no Brasil e no mundo. “As conversas já tinham sido iniciadas em 2019. Com a nova realidade que passamos a viver desde março deste ano, intensificamos o diálogo com o objetivo de acelerar o processo e iniciar as atividades o quanto antes”, conta Camilo. Mais Segundo Claudio Sassaki, cofundador da Geekie e mestre em educação pela Universidade de Stanford, a parceria com o Instituto Tiago Camilo endereça um desafio enfrentado por muitos jovens na pandemia: se preparar para os exames como Enem e vestibulares.“Para que os jovens do ITC possam ter mais um apoio na rotina de estudos e preparo, decidimos conceder bolsas de estudo da plataforma Geekie Games para eles. É a nossa forma, como negócio de impacto social, de fazer a nossa parte para que, como sociedade, possamos vencer esse grande desafio de saúde pública”, afirma Sassaki.O executivo acrescenta que o Geekie Games já está sendo utilizado por 115 mil estudantes. Desde a criação, a plataforma já foi utilizada por mais de 12 milhões de alunos.Ao longo da trajetória, a plataforma Geekie Games auxiliou 73% de estudantes brasileiros com idade entre 18 anos e 24 anos: 22% entre 25 anos e 44 anos; e 5% com mais de 44 anos, sendo 64% de mulheres e 36% de homens. Destes, 72% são de escolas públicas e 28% particulares.Uma avaliação sobre o impacto da plataforma atestou que alunos que seguiram o plano de estudos personalizado na sua totalidade tiveram uma evolução cinco vezes maior do que a obtida por estudantes com mesmo grau de engajamento, mas que não se guiaram pela tecnologia adaptativa.“Fica muito perceptível o quanto um estudante pode se desenvolver se for bem orientado, principalmente, quando esse apoio se dá de forma personalizada”, acrescenta Sassaki.Por meio da parceria, os jovens com idades entre 15 e 17 anos assistidos pelo Instituto Tiago Camilo poderão desfrutar de todos os recursos da plataforma Geekie Games. | empreendedorsocial |
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] | A iniciativa Cidades de Futuro, do CAF, banco de desenvolvimento da América Latina, em colaboração com a Fundação Avina, lançou o Concurso de Ideias Covid-19: novas oportunidades para cidades sustentáveis.Três propostas serão agraciadas com menções especiais e receberão prêmios de US$ 10 mil (R$ 54 mil), US$ 5 mil (R$ 27 mil) e US$ 3 mil (R$ 16,2 mil), respectivamente. A convocatória está aberta até às 23h59 (hora de Caracas) do dia 27 de novembro de 2020. Conheça aqui o regulamento geral do concurso.A premiação visa incentivar a apresentação de ideias ainda não implementadas que descrevam intervenções criativas e inovadoras para enfrentar os diferentes desafios que se têm imposto às cidades no período de transição para o pós-pandemia. Mais As soluções propostas devem considerar, de forma abrangente, elementos relacionados a pelo menos uma das seguintes dimensões urbanas: espaços públicos; espaços de uso coletivo; assentamentos informais; mobilidade não motorizada e transporte públicoA convocatória se estende a estudantes universitários, profissionais, organizações sem fins lucrativos, membros da sociedade civil, associações comunitárias e, em geral, todas as pessoas interessadas no desenvolvimento urbano que desejam compartilhar suas ideias para ajudar a melhorar o realidade pós-pandêmica nas cidades da América Latina e do Caribe.As ideias podem ser apresentadas individualmente ou em grupos, em espanhol, português ou inglês, e têm potencial de implementação nos países membros do CAF.Espera-se receber ideias germinadas em resposta ou consequência da pandemia, mas fundamentalmente pensadas para um horizonte além da situação atual, que permitem abordar problemas que existiam antes da chegada da Covid-19, principalmente ligados às questões de resiliência, inclusão social, sustentabilidade ambiental e produtividade. | empreendedorsocial |
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] | Com o propósito de aproximar o setor público das inovações desenvolvidas por empreendedores da saúde, a Artemisia e a Umane se uniram para criar a Plataforma de Inovação Aberta em Atenção Primária à Saúde.A iniciativa vai selecionar até dez negócios que receberão, em uma primeira fase, apoio e recursos para refinar suas propostas; as três que se destacarem no processo receberão, cada, até R$ 100 mil para investirem em um piloto a ser implementado em um município.As inscrições estão abertas até 9 de novembro e podem ser feitas pelo site http://impactosocial.artemisia.org.br/inovacao-aberta-saude Mais O programa inédito no Brasil conta com apoio do BID e do Instituto Arapyaú. A parceria entre Artemisia e Umane envolve a produção de uma Tese de Impacto Social em Atenção Primária à Saúde –análise setorial que aprofunda o entendimento sobre as dores e oportunidades do tema– e a seleção de empresas para um processo de implementação de projetos-piloto em municípios brasileiros.A primeira etapa da iniciativa, que prevê a seleção dos negócios, está alinhada à estratégia de apoiar soluções que tenham potencial de ampliar o acesso, complementar e/ou qualificar a oferta pública de assistência médica.Diante da pandemia, houve uma maior clareza sobre a necessidade de inovar e acelerar as transformações na saúde pública do Brasil. A coalizão firmada entre as organizações, que são referência nos respectivos setores de atuação, parte do profundo conhecimento das necessidades e dores dos atores envolvidos –gestores públicos, empreendedores de impacto social e população brasileira– e vai em direção à potencialização dos ativos necessários para avançarmos em direção à melhoria da qualidade da saúde pública.Para participar, estão credenciados empreendedores de saúde de todo o país, com real intencionalidade em atuar com o setor público e soluções ou tecnologias próprias prontas a ser testadas no mercado ou em estágio de tração.Os 10 negócios selecionados na primeira etapa vão receber suporte para formatar um plano de trabalho para um projeto-piloto, contando com mentorias de especialistas e R$ 5.000 para custear despesas (como entrevistas de profundidade) a fim de refinar e adequar as soluções.Os três destaques do programa receberão até R$ 100 mil cada para implementar os projetos-piloto em municípios pré-determinados pela iniciativa, além de contarem com apoio individualizado para o fortalecimento dos negócios e suporte para validações de campo.Segundo Maure Pessanha, diretora-executiva da Artemisia, o setor de saúde sempre foi prioritário para a organização, justamente por ser estruturante e por dialogar diretamente com a melhoria da qualidade de vida da população mais vulnerável.“Sempre enxergamos o enorme potencial que negócios inovadores têm de qualificar a oferta dos serviços prestados pelo Sistema Único de Saúde. Entretanto, há um abismo entre esses empreendedores, as soluções e o setor público. Em uma perspectiva que ultrapassa uma iniciativa de aceleração, criamos uma coalizão que representa a fronteira de inovação para a temática”, afirma Maure.Para Thais Junqueira, CEO da Umane, a Atenção Primária à Saúde é um eixo estratégico e um dos cernes do SUS. “Os modelos de saúde pública universais bem-sucedidos a tem como sua principal fortaleza. Por acontecer no âmbito da comunidade, do entorno e dos fatores que podem ser prevenidos, pode ser simplificada e aprimorada, entre outros caminhos, por meio de soluções que otimizem os fluxos, as linhas de cuidado e a atuação dos profissionais de saúde localmente”, diz.A executiva acrescenta que a coalizão busca contribuir para que municípios brasileiros possam, gradualmente, ter mais acesso e conhecimento de boas práticas e novas soluções que possam ser testadas e aplicadas nesse contexto. | empreendedorsocial |
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] | A Associação Brasileira de Captadores de Recursos abriu as inscrições para o Prêmio ABCR Doação Solutions 2020. A edição deste ano conta com quatro categorias e busca reconhecer quem são as pessoas, empresas, organizações e iniciativas que estão fazendo a diferença na captação de recursos de todo o Brasil ao apresentarem soluções para mitigar os problemas enfrentados com a Covid-19.As inscrições para o prêmio podem ser feitas no site captadores.org.br até às 23h59 do dia 6 de novembro de 2020. O resultado final será divulgado em 7 de dezembro.Esta é a quinta edição do Prêmio ABCR, que este ano leva o nome e está sendo realizada em parceria com a empresa Doacao Solutions, que oferece soluções tecnológicas para alavancar a mobilização de recursos para ONGs. Mais Em um ano marcado pela generosidade dos brasileiros, a premiação irá, pela primeira vez, reconhecer também as melhores práticas de doação de indivíduos, empresas e organizações.Do final de março até agora, de acordo com o Monitor das Doações Covid-19, mantido pela ABCR, já foram mobilizados mais de R$ 6,4 bilhões em doações no combate à pandemia.O vencedor de cada categoria (Melhor Iniciativa de Captação de Recursos, Melhor Ação Pontual de Captação de Recursos, Melhor Solução Digital e Melhor Iniciativa de Doação) irá receber R$ 3.000 em dinheiro, uma bolsa para o Festival ABCR 2021, mentoria sobre o uso da tecnologia na captação de recursos e uma consultoria para inscrições em editais e premiações.Podem participar ações realizadas pelas organizações da sociedade civil, empresas, institutos e fundações, tais como alianças, coletivos, movimentos sociais e redes, assim como pessoas físicas, desde que tenham relação direta e comprovada no enfrentamento da Covid-19.Independentemente do formato jurídico, todas deverão comprovar relação de vínculo na concepção e produção da solução de captação de recursos frente à pandemia.O diretor executivo da ABCR, João Paulo Vergueiro, explica que “ao premiar os bons exemplos de campanhas e de iniciativas de doação, estamos não apenas valorizando aqueles que se destacaram esse ano, mas também inspirando a sociedade civil a seguir sendo generosa e transformadora".As inscrições submetidas ao Prêmio ABCR – Doação Solutions 2020 serão avaliadas pela ponteAponte –consultoria parceira na realização desta premiação cuja missão é qualificar o investimento social.As mais bem classificadas serão levadas para a comissão julgadora, formada por profissionais e especialistas de diversos setores (acadêmico, empresarial, governamental e/ou da sociedade civil), que fará a escolha dos vencedores.Serão valorizados no processo de avaliação a criatividade e capacidade de articulação social na busca de soluções, a transparência na prestação de contas e os resultados obtidos na mobilização de recursos para mitigar os efeitos da Covid-19. | empreendedorsocial |
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] | As eleições municipais se aproximam e é importante conhecer as ideias dos candidatos para melhorar os serviços públicos oferecidos à população.Vale observar se caminhos simples que otimizam os fluxos de atendimento dos cidadãos estão sendo propostos. Duas possibilidades são capazes de fazer a diferença no acesso à informação em órgãos públicos das cidades: cartas de serviços e implantação de ouvidorias.Para isso, a Agenda Pública, organização integrante da Rede Folha e especialista no aprimoramento de serviços públicos, elaborou cartilhas de acesso gratuito, com o passo a passo para gestores públicos colocarem em ação essas boas práticas. Mais As ouvidorias são canais de comunicação formal entre a população e as administrações públicas. Inicialmente, eram consideradas apenas como um meio pelo qual as pessoas faziam reivindicações e manifestações, bem como críticas, sugestões e elogios às administrações.“Mas as ouvidorias não têm apenas essa finalidade, elas também funcionam como um intermediador. Caso exista alguma falha na prestação de serviços públicos, o cidadão deve informar à ouvidoria, que mediará a resolução junto ao órgão ou secretaria competente”, explica o cientista político Sergio Andrade, diretor executivo da Agenda Pública. Mais A Lei de Defesa do Usuário de Serviço Público institucionalizou novas regras ao funcionamento das ouvidorias. Entre essas mudanças, estão a identificação do reclamante, para que este obtenha uma resposta conclusiva, e a obrigatoriedade da elaboração de um relatório de gestão anual. A ouvidoria é uma ferramenta para que a população avalie o fazer público e para que o órgão ou secretaria encontre no cidadão um conselheiro, com sugestões e ideias que podem aprimorar a oferta do serviço público.Na cartilha “Ouvidorias Públicas e o Protagonismo Cidadão”, disponível para download gratuito, a Agenda Pública traz mais detalhes sobre a adaptação e implementação descomplicada dessas estruturas. Clique aqui para baixar o conteúdo.Além de comunicar e avaliar o que está sendo realizado pela gestão pública, também é essencial que a população compreenda como utilizar os serviços públicos, onde estão disponíveis e como funcionam.A chamada Carta de Serviços é o pilar de apoio de toda estrutura que o setor público necessita. É um documento elaborado por cada órgão e secretaria da administração pública, informando quais são os serviços oferecidos, qual a forma de acesso a cada um deles, quais são seus compromissos com o atendimento e padrões de qualidade estabelecidos. A Carta de Serviços deve ser publicada no site institucional e atualizada regularmente e é um instrumento obrigatório em todas as esferas de governo.“Após apoiar a elaboração da Carta de Serviços de saúde do município de Terra Santa, no Pará, a Agenda Pública organizou uma cartilha indicando as diferentes etapas para que órgãos e secretarias desenvolvam suas próprias Cartas de Serviços direcionadas aos usuários de modo simples e direto”, afirma Sergio.Para a elaboração da carta, podem ser definidos grupos de trabalho, com o objetivo de organizar e gerenciar de forma eficaz a implementação. Sobre o conteúdo, existem três macrotemas: a própria instituição e seu funcionamento, os serviços públicos oferecidos pelo órgão e as formas de acesso.Confira aqui a cartilha com todas etapas, sugestões de dinâmicas e ações para o desenvolvimento de uma carta de serviços para os servidores públicos de municípios de todo o país. | empreendedorsocial |
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] | Uma pessoa com fome já é o bastante para nos indignarmos. No pré, durante ou no pós-pandemia não deve ser diferente.Pobreza não é normal. A situação de pessoas que vivem de forma indigna é cada vez mais evidente. Não podemos mais conviver com este cenário em que estamos imersos.Estatísticas globais apontam o aumento da pobreza extrema, afetando entre 9,1% e 9,4% da população do mundo neste ano, de acordo com o relatório Poverty and Shared Prosperity Report (Relatório sobre Pobreza e Prosperidade) do Banco Mundial. Isso quer dizer que pelo menos 708 milhões de pessoas no mundo vivem —ou sobrevivem— com menos de US$ 1,90 por dia, cerca de R$ 10. Mais Em agosto deste ano, 2,29% da população do Brasil viviam nessa condição, de acordo com um estudo da Fundação Getúlio Vargas (FGV) com base nos dados da Pesquisa Nacional por Amostra de Domicílios Covid-19. E quando o recorte é da linha da pobreza, que calcula pessoas vivendo com menos de US$ 5,50 por dia (cerca de R$ 31), essa porcentagem sobe para 18% da população, mais de 38 milhões de pessoas.Não, isso não é normal.Quando fundei o Instituto Dara (antigo Saúde Criança Renascer) há quase 30 anos, percebi que a pobreza é multidimensional e que para enfrentá-la é preciso ter soluções intersetoriais e integradas.Há três décadas, implementamos com famílias em vulnerabilidade a tecnologia social conhecida como Plano de Ação Familiar (PAF), com ações conjuntas nas áreas de saúde, de renda, de moradia, de educação e de cidadania. As famílias são acompanhadas por uma equipe de profissionais especializada e de voluntárias, que as ajudam a traçar metas nessas cinco áreas.Em média, uma família leva dois anos para sair de uma situação de vulnerabilidade social para o exercício pleno de sua cidadania. Ao longo desse tempo, elas se tornam protagonistas de suas próprias vidas. E essa autonomia é sustentada no decorrer dos anos. Uma pesquisa da Universidade de Georgetown provou que, de três a cinco anos após a alta de nosso programa, a renda familiar praticamente dobra e caem em 86% as reinternações hospitalares.É o que aconteceu com a família de Cristiane Eusébio, 48, moradora de São Pedro da Aldeia (RJ) atendida atualmente pelo Instituto Dara.Ela participa do Plano de Ação familiar desde 2019 e conseguiu multiplicar, na comunidade onde vive, algumas orientações que recebeu. Ela conta que, além do atendimento ter transformado a vida de sua família em diversas áreas, percebeu que outras mães de sua região também precisavam de apoio. Durante a pandemia, Cristiane criou uma rede local de mães, que viviam em condições semelhantes à dela antes do programa, e foi capaz de encaminhar para o Cadastro Único várias famílias que precisavam receber o auxílio emergencial.Para combater a pobreza, aprendemos que precisamos de ações estruturantes. Acabar com a fome é um marco zero, um ponto de partida. Porém, não é o suficiente. E para dar um passo além, precisamos prover quem vive em pobreza extrema de conhecimento, de oportunidades, de acesso a seus direitos humanos fundamentais, sempre ouvindo a quem servimos.Nós normalizamos não só a pobreza, mas também a gritante diferença entre as diversas classes sociais, formando um tecido social esgarçado que gera insegurança e baixa qualidade de vida. Essa sociedade civil desigual é um problema nosso. Precisamos nos conscientizar que todos somos agentes de mudança.Como médica e fundadora do Instituto Dara, percebi que o ato médico, dentro dos hospitais públicos, muitas vezes não se completa, pois não levamos em conta os determinantes sociais do adoecer.Você também pode contribuir com essa transformação. Pobreza estrutural tem solução e nós sabemos como atuar, assim como outras organizações sérias que combatem a pobreza.Acredito que chegou a hora de um levante da sociedade civil, estamos prontos. | empreendedorsocial |
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] | O maior evento de dados e tecnologias para impacto social no Brasil está com as inscrições abertas para a sua 9ª edição, que acontece entre os dias 3 e 7 de novembro.Com o tema "Seres humanos, futuro e o poder dos dados", o Festival SGB será totalmente online e gratuito por conta da pandemia. Para ter acesso à sala de transmissão, é preciso se inscrever pelo site sgb.org.br/festival. Além das palestras, workshops online estarão disponíveis gratuitamente por meio das inscrições, que são limitadas.Estão confirmados para esta edição do evento os especialistas e empreendedores sociais Luiza Trajano (Magazine Luiza), Murilo Gun (Keep Learning School), Silvio Meira, Adriana Barbosa (Feira Preta e PretaHub), Camila Achutti (Mastertech) e Rajesh Mirchandani (Fundação das Nações Unidas). "Os assuntos que trouxemos em todas as edições do Festival sempre foram importantes, mas hoje se tornaram essenciais e inevitáveis, devido ao momento que vivemos como sociedade, com uma pandemia acontecendo durante uma Era Digital", explica Karoline Muniz, coordenadora do Festival SGB. Mais de 6.000 inscritos são aguardados. Desta forma, temas como a educação à distância, o desafio da gestão pública em reagir com base em dados e evidências, saúde mental, crédito e empreendedorismo em tempos de crise da Covid-19 fazem parte da programação.O empreendedor social Gustavo Glasser, vencedor do Prêmio Empreendedor Social de Futuro da Folha em 2019, vai discutir o desafio da inserção na cadeia produtiva para garantir a inclusão dos mais vulneráveis.A pauta sobre LGPD (Lei Geral de Proteção de Dados) e segurança de dados também não poderia ficar de fora e trará especialistas para discutir os riscos e informações essenciais para um momento em que estar online é essencial para produzir, criar e se relacionar. A 9ª edição do Festival Social Good Brasil conta com o apoio de Ambev, Engie, Mercado Livre, Instituto Humanize, In Loco e com parceiros de mídia como a Folha de São Paulo e Rede Globo. | empreendedorsocial |
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] | O projeto Trilhando a transformação: Desafio de Inovações em Turismo Sustentável, realizado pela CTG Brasil e pela Ashoka, entrou em sua segunda fase.Foram selecionados 65 semifinalistas alinhados às premissas da iniciativa, que vai apoiar projetos de turismo que promovam o desenvolvimento local, gerem transformação social, fortaleçam as comunidades como protagonistas e se estruturem a partir da colaboração de diversos atores.O Desafio vai premiar três inovações sociais que apresentem propostas transformadoras de desenvolvimento e gestão do turismo. Cada vencedor receberá R$ 100 mil, além de participar de um processo de mentoria e aceleração em 2021. Mais Na primeira fase, encerrada em 31 de agosto, foram inscritas 197 iniciativas de todo o Brasil. Desse total, os projetos relacionados à comunidades de baixa renda foram destaque, com 66,2% das inscrições, seguidos por iniciativas ligadas a comunidades rurais, responsáveis por 65,1%.Outros temas relevantes abordados pelos proponentes foram comunidades periféricas (41,8%), indígenas (37,2%), negras (36,6%) e quilombolas (34,3%), além de minorias étnicas (34,3%), pessoas com deficiência (21,5%) e LGBTQIA+ (19,2%). Cerca de 50,6% das inscrições afirmaram ser relacionadas, ainda, a outras comunidades tradicionais. Cada iniciativa podia afirmar mais de um desses aspectos presentes em sua proposta.Os principais recortes de propostas inscritas foram de projetos envolvendo ecoturismo (55), educação (41), comunidades tradicionais (37), além de temas como agroturismo (16) e turismo urbano (16). Cabe registrar que cada projeto podia indicar mais do que um recorte.Rafael Murta Reis, líder de empreendedorismo social da Ashoka Brasil, destaca, ao lado da quantidade de inscrições realizadas, a qualidade das iniciativas apresentadas."As inscrições afirmam a importância do setor do turismo sustentável e do Desafio, com uma representatividade temática relevante", comenta. "São propostas inovadoras, diversas e que trazem uma vigorosa contribuição para o turismo sustentável. Estou realmente impressionado e muito contente com o resultado".Para a diretora de marca, comunicação e sustentabilidade da CTG Brasil, Salete Hora, “é muito gratificante ver a qualidade dos projetos inscritos. Esperamos com essa iniciativa contribuir para a recuperação do setor de turismo nesse momento de crise e participar do desenvolvimento das comunidades de forma mais sustentável.”Uma das líderes em geração de energia renovável no País, a CTG Brasil está investindo um total de R$ 2,1 milhões no projeto, por meio de recursos financeiros destinados pela empresa ao Programa de Pesquisa e Desenvolvimento Tecnológico do Setor de Energia Elétrica, promovido pela Agência Nacional de Energia Elétrica (Aneel).As propostas semifinalistas foram convidadas a editar e complementar suas inscrições até o final do mês de setembro. Essas respostas e novas informações darão base à fase de Avaliação II e Feedback, que acontece de 1º a 19 de outubro. Clique aqui para conhecer as iniciativas semifinalistas.Além do prêmio em dinheiro, as três iniciativas vencedoras participarão de um processo de aceleração em 2021 e serão contempladas com atividades de mentoria e assessoria em gestão financeira para a aplicação dos recursos recebidos.Serão produzidos, ainda, conteúdos audiovisuais destinados a apresentar e divulgar as propostas dos dez finalistas. Por fim, o projeto prevê a ativação de uma rede de empreendedores sociais e comunidades capazes de dialogar e construir soluções conjuntas para o futuro do setor.A divulgação dos finalistas deve se dar no dia 26 de outubro e a definição dos vencedores está prevista para o final de novembro, quando também será apresentado o Mapeamento de Tendências de Inovação Social para o Turismo Sustentável.A publicação sistematizará o conhecimento de especialistas e empreendedores sociais no campo do turismo, além de destacar o trabalho dos semifinalistas e finalistas do desafio na composição da pesquisa. A intenção, ao final, é favorecer a replicabilidade e escalabilidade de soluções para todo o território brasileiro. | empreendedorsocial |
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] | Em três semanas de lançamento, o curso de capacitação para entregadores criado pelo iFood e pelo Sesi-SP chegou à marca de mais de 18 mil inscritos.O curso totalmente online e gratuito oferece capacitação voltada tanto para o dia a dia do profissional quanto para o desenvolvimento de habilidades pessoais. Para se inscrever, basta acessar o site do curso.O material está disponível no aplicativo do iFood para entregadores e pode ser acessado via smartphone ou website. Mais “Acreditamos muito no poder que o conhecimento oferece às pessoas e usamos a tecnologia para diminuir distâncias. A parceria com o Sesi-SP permite que levemos conteúdo da melhor qualidade a milhares de parceiros cadastrados no iFood e, assim, podemos contribuir com a capacitação dos parceiros de forma ampla, independentemente se ele pretende seguir atuando com entregas ou se está em busca de outras oportunidades”, explica Luciana Vaz, diretora de soluções sustentáveis no iFood. As trilhas de aprendizagem foram divididas em quatro módulos: sociedade, desenvolvimento pessoal, responsabilidade no trânsito e equipamento de trabalho.Os conteúdos incluem temáticas para o dia a dia do profissional como organização e planejamento, comunicação e atendimento ao cliente, além de pessoais, sobre finanças, tomada de decisão e orientações para vida saudável.Além disso, há outros dois módulos que endereçam a área de atuação dos entregadores e trazem conteúdos sobre trânsito seguro e direção defensiva, primeiros socorros, EPIs (equipamento de proteção individual) e manutenção da moto.“Essa parceria vai possibilitar a capacitação profissional e o desenvolvimento pessoal dos entregadores. Os conteúdos foram pensados e desenvolvidos para apoiar esses profissionais não só em suas tarefas diárias, mas na melhoria de sua saúde e qualidade de vida”, declara Alexandre Pflug, superintendente do Sesi-SP. | empreendedorsocial |
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] | Em meio a queimadas, escassez de recursos e oportunidades, a crise imposta pela Covid-19, segundo Márcia Rolon, diretora executiva do Instituto Moinho Cultural Sul-Americano, foi um momento de respiro e parada no cotidiano para olhar os processos.No primeiro momento, a ONG, que há 15 anos oferece a crianças e adolescentes em situação de vulnerabilidade aulas de dança, arte, informática e apoio escolar, adaptou seus cursos e atendimentos para o ambiente online.A organização disponibilizou chips de celular àqueles que não tinham acesso à internet e destinou cestas básicas para as famílias que vivem em maior vulnerabilidade.Márcia conta que percebeu forte impacto psicológico nas pessoas atendidas.“A falta do olhar e do estar junto em um projeto com um ciclo de oito anos e 20 horas semanais por si só já traz marcas nessas crianças e adolescentes, mas muitas tiveram que manter o isolamento social em um ambiente de violência, outras perderam amigos e familiares para a Covid-19”, explica.“Por conta disso fizemos intervenções com o nosso núcleo social e decidimos disponibilizar atendimento psicológico online por idade”, finaliza.A ONG faz parte do VOA, programa de voluntariado da Ambev para compartilhar com organizações de impacto social seus conhecimentos em gestão.A diretora ressalta que o programa deu todo o suporte para que o Moinho pudesse se organizar durante a crise. O time conseguiu desenvolver um planejamento estratégico, profissionalizar processos e acompanhar indicadores que permitissem o vislumbre da ampliação da operação —a iniciativa irá para outras fronteiras como Paraguai e Uruguai.Localizada em Corumbá (MS), a ONG já atendeu 23 mil pessoas. Atualmente, o Moinho também beneficia crianças e jovens do município de Ladário (MS) e das cidades bolivianas Puerto Suarez e Puerto Quijarro, possibilitando um importante intercâmbio cultural.“O distanciamento social nos trouxe mais tempo e é importante entendermos como usá-lo de forma assertiva, afinal são raros os momentos em que podemos sentar para rever processos e planejar o futuro”, comenta Carlos Pignatari, gerente de impacto social na Ambev, e que está à frente do VOA na companhia.“Estamos muito felizes de ver a evolução e profissionalização do Moinho. Nosso papel diante do atual cenário é dar suporte a essas organizações, queremos apresentar recursos e caminhos para que elas consigam sobreviver após esse período”, finaliza o executivo. Criado em 2018, o programa já beneficiou 333 ONGs do Brasil todo. | empreendedorsocial |
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] | Estão abertas as inscrições para o Red Bull Basement, plataforma que incentiva os estudantes a criar em conjunto soluções que usam a tecnologia para melhorar a vida universitária.Para participar, os universitários devem acessar www.redbullbasement.com e enviar um vídeo de até 60 segundos detalhando uma ideia para solucionar alguma questão ou problema. Acessibilidade, empoderamento, inclusão e saneamento são alguns dos temas que podem ser abordados, por exemplo.Com a ajuda da rede mundial de recursos e conexões do Red Bull Basement, os jovens inovadores em tecnologia não precisam esperar até a formatura para trazer mudanças sociais positivas localmente e, possivelmente, globais.Para ajudar a próxima geração de alunos a desenvolver suas ideias, o programa oferece recursos como mentores, workshops, eventos de networking e muito mais, tanto online quanto nos campi participantes.Todas as atividades conduzem ao Workshop Global Red Bull Basement 2020, onde líderes, empresários e visionários de todo o mundo apoiarão estudantes de mais de 35 países a dar vida às suas ideias.Para entrar, os estudantes universitários atualmente matriculados com 18 anos ou mais precisam apenas visitar o site www.redbullbasement.com e fazer o upload de um vídeo de 60 segundos compartilhando de forma clara e sucinta, em inglês ou com legendas, a ideia com o público.Uma votação será feita na semana de 26 de outubro. As ideias mais votadas de cada país chegarão a um painel de jurados, que selecionará a melhor para representar cada país, com base na criatividade, viabilidade e impacto.A equipe de finalistas de cada país desenvolverá sua ideia com a ajuda da rede Red Bull Basement, incluindo um programa de mentoria, acesso a um espaço de trabalho e microfinanciamento antes de um encontro e workshop global com todos os vencedores.Os workshops globais anteriores foram realizados em Berlim (2018) e Toronto (2019). Este ano, o evento de três dias contará com workshops, programas adicionais de mentoria e outras atividades surpresa. Tudo leva a um Pitch Final para os juízes.O workshop global que os empreendedores de sucesso participarão em 2020 está programado para 10 a 13 de dezembro; o formato será revelado em breve.Em 2019, o projeto "Minha Jornada TCC", dos jovens Ketlen Komorek e Tiago Hermano, de Goiás, foi o vencedor nacional. A ideia, que foi à votação popular no site e passou pela escolha de especialistas da Red Bull diante de mais de cem projetos de todo o país, foi apresentada na conferência mundial em Toronto, no Canadá. | empreendedorsocial |
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] | A Sealed Air Corporation, empresa americana de soluções de embalagens de produtos perecíveis ou frágeis, anuncia uma parceria de três anos com a Gastromotiva, organização sem fins lucrativos sediada no Brasil que usa a gastronomia e a educação para combater a desigualdade social, melhorar a educação nutricional, combater a fome, eliminar o desperdício de alimentos e criar empregos locais.Fundada por David Hertz em 2006, a organização e seu líder levaram o Prêmio Empreendedor Social de Futuro em 2009, realizado pela Folha. Desde então, Hertz integra a Rede Folha de Empreendedores Socioambientais.A organização já serviu mais de 500 mil refeições, recuperou mais de 100 mil kg de alimentos e envolveu mais de 100 mil pessoas do mundo todo em educação nutricional. Mais Com o objetivo de melhorar a segurança alimentar em todo o mundo e responder à crise global intensificada pela Covid-19, a Sealed Air destinou U$ 750 mil (R$ 4,1 milhões) para a parceria, prevista para durar três anos.“A Sealed Air vê com grande entusiasmo a parceria com a Gastromotiva para ajudar a promover suas iniciativas de expansão, educação e desenvolvimento da força de trabalho”, declarou Tobias Grasso, presidente da Sealed Air para as Américas.“Mais do que nunca, a fome se tornou um problema crítico, e estamos orgulhosos de empregar nossa experiência em embalagens de alimentos, sustentabilidade, segurança alimentar, tecnologia e inovação para ajudar a solucionar esse problema. A missão da Sealed Air é deixar nosso mundo melhor do que o encontramos, e esta parceria é um passo significativo nessa direção", completa.Como líder no setor de embalagens de alimentos com décadas de experiência, a Sealed Air ajudará a Gastromotiva a atingir sua meta de reduzir a fome e o desperdício de alimentos em benefício de algumas das populações mais vulneráveis do mundo.“Desde 2006, todos os nossos projetos têm usado alimentos como ferramenta para a mudança social, o que chamamos de gastronomia social. Hoje, a Gastromotiva assina uma parceria de três anos com a Sealed Air, o que nos permitirá multiplicar nosso impacto não apenas no Brasil, mas no mundo todo, além de preservar o meio ambiente para as gerações futuras”, afirmou David Hertz, fundador da Gastromotiva.“Com a Sealed Air, vamos expandir nossa metodologia educacional, desenvolver projetos de inovação e tecnologia, e criar conjuntamente um módulo educacional sobre sustentabilidade e redução de resíduos. Com metas claras, foco nos resultados, muito entusiasmo e gratidão, selamos este relacionamento de grande troca e confiança”, acrescentou o empreendedor social. Mais | empreendedorsocial |
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] | Nestas quarta e quinta-feira (7 e 8), a Agenda Pública, organização especialista no aprimoramento de serviços públicos, vai promover webinários para debater práticas de controle baseadas na efetividade das políticas públicas.Serão apresentados os resultados de trabalhos elaborados na edição 2020 do Open Master, experiência de formação que tem como foco resolução de desafios reais ligados aos serviços públicos brasileiros.O bate-papo contará com a presença de especialistas na área de controle. Interessados podem se inscrever gratuitamente e conferir no site do evento os convidados e participantes das turmas vão discutir sobre os temas, que se tornam ainda mais pertinentes em tempos de eleições municipais.O link de transmissão será enviado no dia do webinar aos inscritos. | empreendedorsocial |
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] | Este título ficou meio estranho, né? Já que, se estou trabalhando ou empreendendo em um negócio de impacto socioambiental, quer dizer que já tenho responsabilidade socioambiental, não é mesmo? E a resposta pode ser: talvez sim, talvez não.Dependerá dos seus indicadores de responsabilidade social e ambiental, ou seja, como você está lidando com todos os outros públicos de relacionamento, como anda a sua governança, como andam os seus indicadores ambientais, outros pontos a tomar cuidado além do impacto socioambiental que o seu produto ou serviço está fazendo.Sabemos que já é difícil ir atrás do impacto socioambiental do seu negócio, buscar os indicadores positivos, quantas pessoas estou beneficiando, quantas casas construí, quantas pessoas educamos, em quantas comunidades ou parte da natureza estou minimizando os impactos. Mais Geralmente, este empreendedor acaba focando muito nos serviços e produtos e os seus impactos. Ah, e também na sobrevivência financeira, certo? E os processos e relacionamento para chegar neste impacto às vezes são minimizados. Sim, também não dá para ficar criando processos perfeitos ou buscando os fornecedores mais sustentáveis do mundo, quando o negócio tem que “botar para fazer”.Mas depois de testar alguns modelos, protótipos e projetos pilotos, precisa-se sempre melhorar essas questões de gestão socioambiental.Os Indicadores do Instituto Ethos, por exemplo, estão completando 20 anos de existência e avaliações, fizeram 779 aplicações, realizadas por 643 empresas, só no ciclo entre 2018 e 2019.Desde o seu nascimento, mais de 4.000 empresas usaram a ferramenta no Brasil. Também tive ótimas experiências nas empresas em que trabalhei com esta ferramenta, pois sempre ajudou na avaliação e na busca por melhorias mais responsavelmente sociais e inclusivas, ambientalmente corretas e com a governança mais forte.Um bom exemplo para aqueles negócios de impacto que começam a escalar, ter mais funcionários e relacionamentos com inúmeros públicos é o foco do compliance e anticorrupção.No ciclo 2018/2019 dos Indicadores Ethos, cerca de 94% das empresas tinham atividades ou programas de compliance para evitar riscos de fraude, corrupção, de ações socioambientais, entre outros.Pesado, né? Como isso pode acontecer no empreendimento que nasceu para ser de impacto positivo? Pois é, as empresas são feitas de pessoas e precisamos desenvolver regras, acordos ou políticas formais para que todos sigam na mesma direção.Às vezes pode ser sim questão de ética, mas em algumas ocasiões pode ser questão de interpretação da ação ou diferente moral e histórico das pessoas. A ideia não é burocratizar, mas sim deixar a gestão cada dia mais transparente, escrita, formal e que sejam discutidos os conceitos e regras para uma construção conjunta.Outro exemplo é a gestão do fornecedor que, juntamente com a Sylmara Gonçalves Dias, escrevi um capítulo sobre a temática de cadeia de valor no livro "Negócios de Impacto Socioambiental no Brasil – como empreender, financiar e apoiar", que inclusive pode ser baixado gratuitamente em http://ice.org.br/livronisnobrasil/.A ideia é que o negócio de impacto possa buscar outros negócios de impacto como fornecedores. Ou ainda, o seu negócio de impacto participar de uma cadeia de valor de uma grande empresa, fazendo com que só de escolher os fornecedores a organização já esteja gerando um pouco mais de impacto positivo para a sociedade e o planeta.Mas o seu empreendimento também precisa escolher fornecedores que possam, no mínimo, não estar gerando impacto negativo, como uso de mão de obra ilegal ou não cumprindo as normas ambientais.Fazer parcerias com outras empresas e negócios de impacto pode ser uma boa solução --o Sistema B tem uma lista das que são certificadas com estas questões. Assim, é possível saber pelos seus indicadores o que possuem de melhorias também.Sabemos que são muitas atividades para gerenciar, principalmente quando estamos começando um negócio, mas a proposta é que o empreendedor fique muito atento a todos os relacionamentos que a empresa de impacto fará, entenda bem quem são seus stakeholders e deixe bem claro as suas políticas, ou seja, o seu jeito de operar.Um negócio de impacto socioambiental precisa ter os indicadores básicos de responsabilidade socioambiental em dia, pois é muito estranho vender produtos e serviços com impacto positivo se sua cadeia de valor ou seus funcionários geram impacto negativo. Pense nisso. | empreendedorsocial |
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] | Nascida há dois meses, a We+Impact, instituição sem fins lucrativos, oferece encontros virtuais, cursos e textos em troca de doações, que por sua vez são repassadas para entidades e ONGs. O próximo encontro online ocorre nesta terça-feira (29), às 20h30, pelo Instagram da We+Impact. Os convidados são o cantor Nando Reis e sua filha Sophia Reis.A renda arrecadada neste evento será revertida para o Centro de Excelência em Primeira Infância (Ibeac).A We+Impact nasceu da vontade da idealizadora, Natasha Szaniecki, de incentivar a cultura da colaboração transformando conteúdo em doação. “É uma rede de trocas onde, no fim do dia, todo mundo ganha. Ganha experiência, conteúdo e ainda ajuda numa boa causa”, diz Szaniecki.“Em menos de dois meses já colaboramos com quatro entidades e já impactamos milhares de pessoas, seja com conteúdo ou com renda revertida. Estamos atingindo nosso objetivo”, completa.A instituição conta com uma plataforma online de doações. Interessados podem contribuir pelo site.O primeiro encontro, em agosto deste ano, foi com a atriz israelense Shira Haas, da série "Nada Ortodoxa", da Netflix, seguido de um bate-papo com Edu Lyra, empreendedor social e fundador da ONG Gerando Falcões. O evento contou também com uma perfomance do artista Tom Zé.Em setembro, a instituição deu início a seu primeiro curso sobre Shakespeare com o professor José Garcez Ghirardi, da Fundação Getúlio Vargas. Toda a renda foi repassada aos alunos bolsistas da faculdade para custear gastos com alimentação, transporte e material didático.O site da We+Impact será lançado também nesta terça (29). Em um primeiro momento, terá textos dos jornalistas Matthew Shirts e Sérgio Martins, além de colaboração do roteirista Luca Paiva de Mello e ilustrações de Dedé Laurentino. | empreendedorsocial |
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] | A pandemia da Covid-19 acelerou a necessidade dos empreendedores de se adaptarem à era digital, repensando os processos internos e os canais de venda para o online.Frente a esse cenário, no qual muitos negócios micro e pequenos precisam de apoio para a transição, surge o programa JA_É: Jornada de Apoio a Empreendedores(as). Resultado da parceria da Artemisia e Accenture, a iniciativa online, conduzida por WhatsApp no período de seis semanas, deve movimentar cerca de 400 empreendedores brasileiros de pequeno porte.A ação irá disponibilizar conteúdos voltados a auxiliar os negócios no processo interno de gestão e vendas em canais digitais. Aulas exclusivas com nomes que são referência do ecossistema empreendedor –como Adriana Barbosa, idealizadora da Feira Preta e PretaHub– são parte da programação.As inscrições estão abertas até 6 de outubro; a formação acontece de 26 de outubro a 4 de dezembro. Mais informações sobre o programa e o formulário para inscrição podem ser acessados no site.Com parceria estratégica da PretaHub e Fundação Arymax e apoio da Articuladora de Negócios de Impacto da Periferia (ANIP) e da Migraflix, a iniciativa tem o objetivo de dar suporte a dois grupos: empreendedores que atuem em áreas de baixa mobilidade social e afroempreendedores, para que possam potencializar a digitalização dos próprios canais de venda e modernizar os processos de gestão e produção.Para participar, os empreendedores devem ter negócios ativos, com produtos e serviços que já estejam vendendo ou tenham potencial de iniciar as vendas pela internet.Um ponto importante é que os participantes não precisam estar formalizados, ou seja, os informais também estão qualificados a participar do processo de seleção. Com um modelo inovador e escalável, o programa permitirá potencializar negócios de um grande número de brasileiros nos quatro cantos do país.Os 20 empreendedores que mais se destacarem ao longo do processo irão receber, cada um, R$ 1.500 para usarem em ações que apoiem melhorias, como otimização de processos internos ou digitalização das vendas.A proposta se baseia na premissa de que, muitas vezes, uma simples reorganização tem potencial para aumentar a produtividade e a eficiência de micro e pequenas empresas; ao incorporar tais inovações, há incremento nas vendas, redução de custo e aumento na renda do empreendedor.O programa foi pensado para trazer resultados rápidos e efetivos para micro e pequenos negócios, em formato prático e adaptado à realidade dos empreendedores, que poderão seguir a jornada online no horário, local e ritmo que melhor se encaixe em sua rotina. | empreendedorsocial |
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] | "Nosso principal propósito nessa vida é ajudar os outros. Se você não puder ajudá-los, pelo menos não os machuque”, disse Tenzin Gyatso, atual Dalai-lama.Este sábio pensamento do 14º Dalai-lama reflete o espírito que guiou Raj Sisodia e Michael J. Gelb a escreverem o novo livro “Empresas que Curam”, lançado no Brasil pelo Instituto Capitalismo Consciente Brasil e editado pela Alta Books.A ideia de uma empresa que cura vem de um dos pilares fundamentais do capitalismo consciente, fundado nos EUA em 2008 e implantado no Brasil em 2013: “os negócios conscientes devem ter um propósito maior”, ou seja, que vá além da geração de lucro.O lucro é fundamental para a existência de uma empresa no livre mercado, mas não pode ser a sua razão de ser. Dessa forma, o propósito deve responder à seguinte questão fundamental: qual “dor” da sociedade o seu negócio pretende curar?Respondendo a essa pergunta, deve-se alinhá-la à visão estratégica, isto é, como sua empresa faz dinheiro. O alinhamento dessas duas questões fundamentais criará uma empresa que tem alta relevância e gera grande impacto positivo na sociedade.O capitalismo continua sendo a melhor forma de gerar riqueza e inclusão social das pessoas, desde que todos tenham oportunidades iguais. Entretanto, o capitalismo para shareholders (acionistas), aquele focado apenas e exclusivamente na maximização dos lucros ao acionista, tem acabado com o meio ambiente e com a saúde das pessoas.Viemos durante anos seguindo uma máxima da caserna e nossas empresas foram moldadas nos princípios militares, onde devemos sempre “conquistar” o mercado e “derrotar” nossos concorrentes, não importando como isso é feito.As novas gerações já não aceitam mais essa lógica e tampouco aqueles que como eu, depois de mais de 35 anos trabalhando em grandes empresas com esse pensamento, identificaram que esse caminho, da soma zero, do ganha/perde, está com os dias contatos.Em “Empresas que curam” encontramos vários relatos e depoimentos de CEOs fantásticos que descobriram isso já há algum tempo e têm transformado de maneira brilhante suas companhias.Internacionalmente temos o Whole Foods Market, a Patagônia, a Southwest Airlines, e multinacionais que no Brasil têm um papel de “cura” também, como Unilever e J&J.Sem falar em empresas genuinamente brasileiras que estão dando lições de gestão humanizada, onde o cuidar e amar as pessoas vai à frente do resultado, como Bancoob, Reserva, Boticário, Cacau Show, Natura, ClearSale entre outras.Mas o que as torna diferentes? Todas têm que dar lucro e gerar resultados, mas essas empresas tratam todos stakeholders de maneira equânime, criaram uma cultura e valores que garantem sua perpetuidade e têm, principalmente, um líder consciente que cuida das pessoas e do nosso planeta.“Empresas que curam” são aquelas que, movidas pelo propósito maior, conseguem alinhar os stakeholders e geram riqueza para todos ao longo de sua jornada para curar uma dor da sociedade.Essas empresas entenderam que o modelo atual, que coloca os interesses dos acionistas acima de todas as outras preocupações, resultou no sacrifício da decência em detrimento do dinamismo das relações e por consequência das entregas da empresa.As novas gerações estão aí, e em dez anos serão a maioria no mercado de trabalho e consumo, e não aceitarão mais esse modelo. Estejam preparados. “Você pode evitar a realidade, mas não pode evitar as consequências de ter evitado a realidade” (Ayn Rend). | empreendedorsocial |
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] | Ocorre nesta quinta (17) e sexta-feira (18), de forma virtual, o Fórum Brasileiro de Filantropos e Investidores Sociais 2020, evento realizado pelo Idis (Instituto para o Desenvolvimento do Investimento Social) que visa analisar e discutir a filantropia e o investimento social no país.Tradicionalmente um evento exclusivo para convidados, nesta edição o fórum terá duas sessões abertas ao público, que serão transmitidas pelo YouTube.Com o tema “Novos horizontes - reflexões para uma filantropia pós-pandemia”, o fórum conta com mais de 30 palestrantes e vai abordar o papel e a reconfiguração da filantropia no cenário atual.A pandemia da Covid-19 intensificou o crescimento da filantropia e o fortalecimento da percepção, pela sociedade, da importância de uma cultura de doação. Passados quase 6 meses do início da crise, o volume de doações diminuiu, apesar de as incertezas continuarem.Neste ano, a agenda do fórum foi criada com o apoio de especialistas, que enviaram perguntas que inspiraram o desenvolvimento da programação, que está disponível no site do evento.Entre os assuntos estão fundos patrimoniais, blended finance, filantropia comunitária e avaliação de impacto.Uma sessão discutirá também os desafios da Agenda 2030 da ONU e seus Objetivos do Desenvolvimento Sustentável (ODSs).O evento será acompanhado por um facilitador gráfico, que fará a colheita dos principais assuntos abordados em cada uma das sessões. O resultado será uma síntese visual da experiência, um quadro com palavras-chave, metáforas e esquemas, que será disponibilizado aos participantes ao final de cada dia.Entre os palestrantes confirmados estão o presidente do BNDES, Gustavo Montezano, a filantropa e fundadora do Instituto Galo da Manhã, Beatriz Bracher, o presidente do conselho de administração da Droga Raia/Drogasil, Antônio Carlos Pipponzi, o representante do BID no Brasil, Morgan Doyle, a vice-presidente sênior do Itaú Unibanco, Claudia Politanski, o CEO da Gerando Falcões, Edu Lyra, a fundadora dos Amigos do Bem, Alcione Albanesi, e o diretor-executivo da Fundação Ford, Átila Roque.Participam ainda um grupo de especialistas internacionais: o CEO do Global Philanthropy Forum, Philip Yun, o autor do livro Philanthrocapitalism, Matthew Bishop, e o diretor de relações externas e engajamento global da Caf (Charities Aid Foundation), Michael Mapstone.“O ano de 2020, irremediavelmente, será um marco na vida de todos nós, nos quatro cantos do mundo. Nesta edição, reunimos mais uma vez a comunidade filantrópica para olhar aos novos horizontes que se descortinam, com desafios, mas também com inúmeras oportunidades e caminhos a serem trilhados” , afirma a diretora-presidente do Idis, Paula Fabiani.O Fórum Brasileiro de Filantropos e Investidores Sociais é realizado pelo Idis (Instituto para o Desenvolvimento do Investimento Social) com o Global Philanthropy Forum. Consolidou-se como um espaço para a comunidade filantrópica se reunir, trocar experiências e aprender com seus pares, fortalecendo a filantropia estratégica para a promoção do desenvolvimento da sociedade brasileira.O evento já reuniu mais de mil participantes, entre eles filantropos, líderes e especialistas nacionais e internacionais.Em 2020, realiza sua nona edição. São parceiros ouro Fundação José Luiz Egydio Setubal e Santander, e parceiros bronze Bid (Banco Interamericano de Desenvolvimento), BNP Paribas Asset Management, Bradesco, Instituto ACP, Mattos Filho Advogados e Movimento Bem Maior. | empreendedorsocial |
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] | Aos 23 anos, o analista de sistemas Jonas Araújo teve uma sacada a partir de uma dificuldade. Ao decidir fazer uma doação para uma ONG por meio do site, percebeu que era quase impossível encontrar o botão “doar”.Ali identificou a dificuldade do usuário de completar o processo. Coincidentemente, essa mesma organização entrou em contato com ele mais tarde, pedindo a construção de um software para melhorar seu relacionamento com os doadores.A partir daí, começou uma parceria que perdura até hoje com a Trackmob. A empresa atende as maiores instituições filantrópicas do país e tem ampliado seu crescimento e captação de recursos mesmo durante a pandemia da Covid-19. Mais A empresa acaba de ultrapassar a marca de R$ 200 milhões em captação de quase oito anos de história. Foram seis anos para captar os primeiros R$ 100 milhões e somente outros dois para captar a outra metade.A Trackmob cresceu em 36% o volume de captação de doações no primeiro semestre de 2020, arrecadando um total R$ 34,92 milhões, ante aos R$ 25,52 milhões arrecadados no mesmo período em 2019.“Os dados demonstram que a pandemia do coronavírus tem estimulado o fortalecimento da cultura de doação no país e que nossos esforços de empreender mais recursos para a gestão do terceiro setor permitiu às organizações se desenvolverem profissionalmente”, observa Jonas Araujo, CEO da Trackmob.O número de doadores também cresceu nominalmente, passando de uma média mensal de 78 mil pessoas, de janeiro a junho de 2019, para uma média mensal de 106 mil no mesmo período deste ano. A Trackmob oferece soluções tecnológicas desenvolvidas exclusivamente para o terceiro setor. Atualmente, disponibiliza uma suíte de quatro produtos: um CRM para ONGs, soluções de captação de doação online, o Portal do Colaborador (onde doadores acompanham o andamento das causas que apoiam) e o Aplicativo Móvel F2F, que converte uma pessoa interessada em uma nova doadora no local onde ela estiver.Alguns de seus clientes são Médicos Sem Fronteiras, Habitat Brasil, Aldeias Infantis SOS Brasil, Greenpeace, Unicef e Fiocruz.Durante a pandemia, a empresa disponibilizou sistemas de inteligência e plataforma para hospitais e santas casas arrecadarem doações com foco ao combate à Covid-19.As campanhas têm como objetivo estimular as doações para a criação de leitos, aquisição de equipamentos, combate à fome e assistência social.Os recursos digitais da Trackmob permitem que os hospitais tenham espaços especiais para fazer campanhas de arrecadação, mobilizando doações para três grandes objetivos: recursos para leitos, aquisição de equipamentos e assistência especial. Um case recente da empresa é o Médicos Sem Fronteiras Doe de Casa, campanha online que a organização internacional Médicos Sem Fronteiras acaba de lançar em parceria com a Trackmob.A página reforça a captação de recursos, por meio digital, como forma alternativa a captações que aconteciam nas ruas, face a face. | empreendedorsocial |
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] | A Magnamed Tecnologia Médica, maior fabricante brasileira de ventiladores pulmonares e finalista do Prêmio Empreendedor Social em 2016, concluiu no dia 21 de agosto a entrega de 5.060 equipamentos ao Ministério da Saúde.O contrato de fornecimento, assinado em 8 de abril, previa inicialmente a entrega de 6.500 respiradores e foi reduzido a pedido do órgão da saúde.O ventilador pulmonar é um equipamento médico fundamental para o tratamento de pacientes com problemas respiratórios e tem sido fundamental no tratamento de pacientes diagnosticados com o novo coronavírus. Mais A Magnamed, que até 2019 fabricava cerca de 150 respiradores pulmonares por mês, passou a produzir 2.000 equipamentos mensais para o Governo Federal e entes públicos de saúde no Brasil durante a pandemia da Covid-19.Tal expansão foi possível por meio de uma cooperação inédita no país, que contou com a participação de empresas de diversas áreas de atuação e viabilizou a produção dos respiradores previstos inicialmente.Fizeram parte da força-tarefa Positivo Tecnologia, Suzano, General Motors, Klabin, Flex, Embraer, Fiat e White Martins, entre outras. Em junho, a empreitada foi citada pelo BID (Banco Interamericano de Desenvolvimento) como exemplo de iniciativa inovadora no combate à pandemia na América Latina.Segundo o CEO e um dos fundadores da Magnamed, Wataru Ueda, o apoio das empresas parceiras foi fundamental para cumprir o compromisso com o Ministério da Saúde.“Não fosse a colaboração de um time fantástico de empresários, um projeto tão importante para o país teria grandes dificuldades em decolar. Com certeza essa parceria está ajudando a preservar muitas vidas no Brasil”, afirma. Mais A participação das empresas envolveu aporte de recursos, produção de insumos e desenvolvimento de fornecedores internacionais, entre outros. Além da fábrica da Magnamed em Cotia, São Paulo, parte da produção dos respiradores foi realizada na planta da Flex, uma das parceiras do projeto, em Sorocaba.A Suzano alocou uma equipe dedicada que auxiliou na compra de insumos no mercado externo e em questões de engenharia do projeto, além de ter disponibilizado recursos financeiros para a liquidez da Magnamed nos primeiros dias do salto de produção.A Positivo Tecnologia auxiliou na busca de fornecedores na Ásia, na qualificação de componentes, no desenvolvimento da placa eletrônica e em negociações de prazos e preços. A Klabin ficou responsável pela gestão de aquisições, importação de componentes e fornecimento de embalagens.A Embraer disponibilizou fornecedores da sua cadeia de fornecimento para agilizar na produção de componentes para os equipamentos. A GM, por sua vez, contribuiu com a disponibilização da sua equipe diretamente na fábrica da Magnamed e contribuiu para aumento da produtividade dos ventiladores de UTI.Outras empresas também participaram do esforço para alavancar a produção da Magnamed, como a Fiat Chrysler, a White Martins e a DSV-BR.O cumprimento do acordo com Ministério da Saúde liberou a Magnamed para comercializar e vender seus respiradores nos mercados interno e externo.A empresa avalia que há municípios brasileiros e diversos países que ainda não foram totalmente atendidos em suas necessidades para o combate da pandemia do Covid-19.“Desde a liberação do Ministério da Saúde, retomamos todas as operações de comercialização junto aos mercados público e privado nacional, bem como os cerca de 60 países que já exportamos. Voltamos a trabalhar com os nossos parceiros internacionais em projetos de melhoria da infraestrutura das UTIs dos hospitais. Continuamos muito competitivos e com produtos que atendem a principal faixa de mercado mundial de ventiladores pulmonares”, reforça Ueda.O esforço das empresas também permitiu à Magnamed a doação 25 respiradores para três instituições sem fins lucrativos em agosto. As ONGs (Noroeste com Vida, Amigos do Bem e Horas da Vida) distribuíram os equipamentos para hospitais da região Nordeste do país e cidades da região de Araçatuba, interior de São Paulo. | empreendedorsocial |
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] | Os negócios de impacto social (NIS) e os intermediários que os fomentam –aceleradoras, incubadoras, consultorias etc.– formam sem dúvida um dos segmentos mais badalados do campo de impacto e inovação social nos últimos anos.Aportes de recursos cada vez mais vultosos do ISP (investimento social privado), possibilidades de criação de marcos legais e políticas públicas voltadas para eles, inserção nos currículos das melhores escolas de negócios e matérias de capa dos principais jornais e revistas do país evidenciavam essa trajetória.O advento da Covid-19, entretanto, não só colocou um freio abrupto nesse crescimento meteórico, conquistado pelo trabalho de diversos atores e lideranças do campo, como também mostrou que, para não sofrer retrocessos nas conquistas recém-obtidas, ainda há muito a se avançar antes que esse modelo se consolide. Mais Essa é a conclusão do relatório “Cenários e tendências sobre o campo de negócios de impacto e intermediários frente à Covid-19", pesquisado e redigido pelos autores deste artigo e lançado nesta semana, no último dia 31.O estudo contou com o mapeamento e a análise de mais de cem iniciativas ligadas aos NIS e intermediários entre março e maio deste ano, bem como consultas a 28 atores do ecossistema de maio a julho, entre empreendedores sociais e as principais lideranças no tema no Brasil.O objetivo do relatório, encomendado e cocriado com a Rede Temática de Investimentos e Negócios de Impacto do Gife (Grupo de Institutos, Fundações e Empresas), foi apresentar, a partir de uma visão macro e sistêmica, reflexões e proposições práticas para o ecossistema de impacto como um todo. Neste artigo, abordaremos as reflexões sobre os cenários de curto a longo prazos.O levantamento aponta que o cenário de curto prazo é pessimista, com forte impacto negativo, devido à queda de receitas e doações, congelamento dos investimentos, interrupção de atividades (sobretudo para os que atuam com varejo e serviços) e, consequentemente, inadimplência e enxugamento das equipes.No entanto, alguns NIS e intermediários encontraram oportunidades, como startups da área de healthtech, gestores de fundos filantrópicos, plataformas de crowdfunding e NIS que já tinham um canal de vendas online estruturado ou que conseguiram se adaptar rapidamente a essa realidade.No médio prazo, a perspectiva tende a ser de pessimista para neutra, mas com muitos desafios ainda de readequação aos novos contextos, possível fechamento de intermediários e endividamento de NIS e dos potenciais clientes e beneficiários, sobretudo os periféricos.Já na transição para o longo prazo, a maioria dos consultados apresenta uma visão mais neutra para otimista, acreditando no surgimento de mais NIS, maior sensibilização e engajamento do setor privado para a resolução de grandes desafios globais (por ex., em saúde), aumento de sensibilização à agenda de impacto, principalmente com políticas públicas estruturantes, provável aumento de doadores/investidores e fortalecimento dos NIS que resistirem ao baque do vírus.Vale ressaltar, contudo, que alguns atores ouvidos mantêm uma visão mais neutra para pessimista mesmo no longo prazo, com possível fechamento de organizações, como as voltadas para mercados populares em fase de desenvolvimento ou expansão, devido à baixa demanda em razão da situação econômica das famílias mais vulneráveis, maior dificuldade de comercialização para modelos B2B ou B2G por conta de maior restrição orçamentária e maior dificuldade para intermediários acessarem recursos privados ou públicos.Nessa encruzilhada, o que vai direcionar o campo de NIS e intermediários para uma posição de centralidade na reconstrução da economia, como atores relevantes da sociedade civil organizada, decerto passa pelo desafiador poder de se ressignificar e convergir para criar espaços de diálogo e novas iniciativas entre atores dos setores público e privado. Sobre isso trataremos no próximo artigo, em que consolidaremos as principais proposições do estudo. | empreendedorsocial |
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] | Atuando em diversas frentes para apoiar o combate ao coronavírus, a Coca-Cola FEMSA Brasil, maior engarrafadora de produtos Coca-Cola no mundo em volume de vendas, lançou nesta quarta-feira (2) a quinta edição do edital "Ideias para um Mundo Melhor", que este ano destinará R$ 500 mil para projetos sociais de ONGs que apresentem soluções com potencial para minimizar os impactos da pandemia nas comunidades onde a companhia está presente.O valor é 60% maior que o do ano passado, que foi de R$ 300 mil. Nos últimos cinco anos, a iniciativa já destinou mais de R$ 1,2 milhão a projetos alinhados aos pilares de sustentabilidade da companhia. Para incentivar o maior número de inscrições de projetos, a companhia vai oferecer, em parceria com a ONG Parceiros Voluntários, instituição sem fins lucrativos que dissemina a cultura do trabalho organizado, cursos de capacitação voltados para a elaboração de projetos, metas e indicadores, além de conceitos de inovação e ferramentas digitais.Este ano, cada cidade poderá receber aportes de até R$ 50 mil, a serem distribuídos entre os projetos selecionados. Serão contempladas as cidades de Bauru, Jundiaí, Marilia, Mogi das Cruzes (SP), Antônio Carlos (SC), Porto Alegre, Maringá e Curitiba (PR), Itabirito (MG) e Campo Grande. O edital "Ideias para um Mundo Melhor", que já impactou 7.600 pessoas por intermédio de 25 ONGs, é uma iniciativa da Coca-Cola FEMSA Brasil, que há cinco anos colabora com as comunidades nos territórios de atuação, por meio do apoio a projetos de organizações legalmente constituídas sem fins lucrativos. Os interessados em participar da edição 2020 podem se inscrever pelo site http://ideiasmundomelhorposcovid.com.br/ até 23 de setembro.Os cursos de capacitação estarão disponíveis a partir do dia 1º de outubro e serão divulgados nas redes sociais da empresa. | empreendedorsocial |
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] | O Empreendedor Social do Ano em Resposta à Covid-19 é fruto da articulação de atores relevantes no ecossistema de impacto e inovação social no Brasil.O prêmio especial de 2020, realizado pela Folha e pela Fundação Schwab, uma das comunidades do Fórum Econômico Mundial, conta com 33 apoiadores, entre patrocinadores e sete parceiros estratégicos, 21 parceiros institucionais e de divulgação.Para lançar o concurso em um cenário tão desafiador, as premissas da edição especial foram traçadas após reunião de um conselho consultivo formado por 15 representantes da sociedade civil, do setor privado e do terceiro setor, responsável também pela formatação do prêmio em três categorias (Ajuda Humatária, Mitigação da Covid-19 e Legado Pós-Pandemia).Um dos patrocinadores da edição é a Ambev, que por meio de seu programa de voluntariado já colocou em prática diversas ações de combate aos efeitos da pandemia.“Fazer parte dessa edição especial do Prêmio Empreendedor Social com foco nas iniciativas em resposta à Covid-19 é muito gratificante para nós", afirma Carlos Pignatari, gerente de Impacto Social da Ambev."Durante a pandemia, vimos uma onda de solidariedade e empatia que acreditamos que veio para ficar. Na Ambev, nos solidarizamos com o momento e juntos desenvolvemos diversas ações para ajudar a quem mais precisa."Pignatari conta que, por meio do Voa, programa voluntário de mentoria em gestão, a Ambev liberou para ONGs de todo o Brasil o acesso a sua plataforma de conteúdos, visando ajudá-las a vencer os desafios diários impostos pela crise.Além disso, a empresa também doou 1,4 milhão de litros de água de sua marca Ama para organizações que participam do Voa."Enxergamos que ainda precisamos, mais do que nunca, de união e empatia de todos, sejam pessoas físicas ou jurídicas, e, por meio dessa união, sairemos mais fortes desta crise”, completa o representante da Ambev no conselho consultivo do prêmio especial.Parceiro histórico da premiação, a Confederação Nacional da Indústria (CNI) participa desta edição especial com dois representante do Sistema S, o Sesi (Serviço Social da Inústria) e o Senai ( Serviço Nacional de Aprendizagem Industrial) como apoiadores.“Na pandemia da Covid-19, o adversário é invisível e poderoso. Ataca em nível global, com danos devastadores na saúde das pessoas e no modo como elas vivem e se relacionam", afirma Robson Braga de Andrade, presidente da CNI. "Outro efeito colateral grave é a paralisação das atividades econômicas, que colocou em risco a sobrevivência das empresas e dos empregos."O líder empresarial ressalta que a grande maioria das pessoas e das empresas se uniu para pensar, criar e mitigar os efeitos do novo coronavírus. "O empreendedorismo é uma arma poderosa para combater e minimizar os efeitos desta pandemia, tanto no campo sanitário quanto no campo econômico."Para que isso ocorra, diz Andrade, é imprescindível que haja mais investimentos em pesquisa, inovação e tecnologia, para que nosso país não fique a reboque de insumos, equipamentos e, mesmo, de vacinas, criados e produzidos em outros países.Desde que a pandemia da Covid-19 atingiu o país, 2.007 ventiladores pulmonares foram consertados gratuitamente e devolvidos a instituições de saúde em 336 municípios de 24 estados e no Distrito Federal, graças a uma rede de mais de 700 voluntários coordenada pelo Senai.Outro parceiro que já apoiava a premiação tradicional e permanece na edição especial é a Coca-Cola Brasil, que vem atuando no enfrentamento à Covid-19 por meio de uma série de iniciativas do Instituto Coca-Cola Brasil, braço de impacto socioambiental da empresa. Em junho, as ações da Coca-Cola durante a pandemia somavam R$ 45 milhões."Ao apoiar, mais uma vez, o Prêmio Empreendedor Social, o Sistema Coca-Cola Brasil se alia à Folha no reconhecimento e incentivo de estratégias inovadoras e colaborativas", afirma Daniela Redondo, diretora-executiva do Instituto Coca-Cola Brasil."Vencer a pandemia e seus efeitos sociais e econômicos é uma responsabilidade compartilhada entre toda a sociedade." completa.Em parceria com o Sistema Coca-Cola Brasil, o Instituto Coca-Cola Brasil (ICCB) criou o Fundo Estamos Nessa Juntos com o intuito de combater o coronavírus em comunidades vulneráveis. Segundo o último balanço calculado pela instituição, a iniciativa já impactou mais de 6 milhões de pessoas —o dobro da expectativa inicial.Nova apoiadora do Prêmio, a Vedacit também tem realizado ações de impacto socioambiental desde o início da pandemia.Um exemplo de ação foi a reforma de residências de colaboradores e a distribuição de materiais para negócios de impacto em habitação para reformas voltadas às classes D e E. A empresa tomou a iniciativa tendo em vista o aumento do risco de contágio da Covid-19 e outros problemas respiratórios dentro de casas com mofo e umidade."O Prêmio coloca luz em quem de fato arregaçou as mangas e foi para o enfrentamento de toda a crise, que não é só econômica ou de saúde, é uma crise sistêmica", aponta Luiz Fernando Guggenberger, líder de inovação e sustentabilidade da Vedacit."Acho que o concurso vai trazer foco para inúmeros líderes que a gente mal conhece, grandes figuras que estão escondidas no ecossistema e podemos aprender com elas tudo o que fizeram para fazer a diferença neste momento."A premiação passou a contar com novos parceiros nesta edição, entre eles a Rede Brasil do Pacto Global da ONU.“A maior crise dos nossos tempos demanda criatividade, resiliência e solidariedade. Não fosse o espírito empreendedor do brasileiro nosso país estaria numa situação ainda pior”, afirma Carlo Pereira, secretário-executivo da Rede Brasil do Pacto Global, um dos sete parceiros estratégicos.A premiação, que busca nesta edição iniciativas que tiveram atuação destacada para minimizar os efeitos da Covid-19 especialmente entre as populações mais vulneráveis, conta ainda com 13 parceiros institucionais e 8 de divulgação."A pandemia da Covid-19 evidenciou de maneira inequívoca as desigualdades raciais no Brasil. Mas revelou também a força, coragem e resiliência dos habitantes dos territórios vulnerabilizados pelo abandono social, que são protagonistas de ações exemplares de gestão de crise e redução de danos. ", diz Sueli Carneiro, filósofa, escritora e fundadora do Geledés, novo parceiro de divulgação. "Esse prêmio nos oferece a oportunidade de honrá-los."Uma novidade desta edição é as inscrições por meio da plataforma Prosas, que se soma aos parceiros estratégicos da premiação.“Temos uma rede de empreendedores e organizações sociais espalhada por todo o país e muitos deles estão conduzindo iniciativas incríveis de combate à pandemia”, afirma Bruno Barroso, fundador do Prosas.“Essa parceria com a Folha, além de uma honra, é uma forma de dar nossa contribuição para que essas histórias sejam identificadas e premiadas.”Para Eliane Trindade, editora do Prêmio Empreendedor Social e coordenadora do comitê organizador da premiação especial, esse conjunto de apoiadores é a demonstração da força e da importância do empreendedorismo social em um Brasil com mais 4 milhões de casos confirmados da Covid-19 e 124 mil mortos."Agradecemos à resposta imediata de todos os parceiros para tornar viável a premiação em um ano de crise em que o papel dos empreendedores sociais se mostra tão relevante para minimizar os impactos da pandemia no país." Os cenários e as premissas do novo prêmio foram discutidas em um encontro virtual com a participação de sete representantes de parceiros históricos da premiação: Célia Cruz (ICE), Cindy Lessa (Ashoka), Francine Lemos (Sistema B), Gilberto Ribeiro (Vox Capital), Laís Figueiredo Lopes (SBSA Advogados), Marina Pimenta (FDC) e Maure Pessanha (Artemísia). O grupo contou com a colaboração de Carlos Eduardo Pignatari (Ambev), Heloísa Binello (Coca-Cola) e Luis Fernando Guggenberger (Vedacit), representando o setor privado, e de Carola Matarazzo (Movimento Bem Maior), Carlo Pereira (Pacto Global) e Sueli Carneiro (Geledés), representantes da sociedade civil. Em consonância com o momento, o prêmio passa a estimular a colaboração no lugar da competição. "Em vez de ter um vencedor e reconhecer o esforço individual, vamos premiar o coletivo, permitindo inscrições também de movimentos, coalizações e o trabalho em rede, arranjos que mostram sua força e importância na resposta imediata às diversas emergências de Norte a Sul do país", explica a editora do Empreendedor Social.O Empreendedor Social do Ano em Resposta à Covid-19 tem patrocínio de Ambev, Sesi/Senai e Coca-Cola. Conta com apoio da Vedacit e parceria estratégica de Ashoka, British Council, ESPM, Fundação Dom Cabral, Prosas, Pacto Global e UOL. A realização é da Folha em parceria com a Fundação Schwab. | empreendedorsocial |
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] | Desde o início da crise pandêmica, quando ainda se ousava falar em “histeria”, empreendedores sociais de todo o país se mobilizaram para prestar ajuda a pessoas, comunidades e territórios em situação de vulnerabilidade.Redefinindo prioridades de organizações da sociedade civil ou criando novas iniciativas para atender à urgência, esses empreendedores não se furtaram a fazer o que deveria ser feito: defender a vida e garantir os direitos de grupos desamparados que viram sua situação de exclusão social se agravar ainda mais.Mas, afinal, o que leva essas pessoas a perceber que elas podem subverter a lógica de um sistema desigual? E como elas colocam em prática ideias que desafiam as regras do jogo?Há quarenta anos, a Ashoka vem construindo uma rede brasileira e internacional de empreendedores sociais, lideres em inovação e impacto social. Ao longo deste período, identificamos padrões. Um dos mais importantes é que empreendedores sociais não trabalham sozinhos.O sucesso deles depende de mobilizar pessoas que irão questionar a sociedade e seus próprios destinos. João Souza é um deles. Cofundador do Fa.vela, ele se dedica a acelerar projetos e negócios de moradores de comunidades.Segundo a Pesquisa Favelas Brasileiras, realizada em dezembro de 2019 pelo Instituto Data Favela, Locomotiva e a Central Única de Favelas (Cufa), 35% da população das favelas brasileiras (ou 4,8 milhões de pessoas) querem empreender. Mais da metade delas pretende montar um negócio na própria comunidade, aumentando a diversidade e a densidade da economia local.A Covid-19 levou o Fa.vela a transformar seu programa de letramento e formação empreendedora, que era predominantemente presencial, em uma experiência digital com enfoque na digitalização de seus negócios e processos.Outro padrão recorrente entre os empreendedores sociais é o compromisso com mudanças sistêmicas que influenciem políticas públicas, práticas de mercado ou alterem comportamentos sociais para o bem de todos.Joaquim de Melo, diretor-presidente da Rede Brasileira de Bancos Comunitários (RBBC), encarna esta missão desde 1973, quando a Prefeitura de Fortaleza desalojou 1.500 famílias de uma área na zona costeira da capital.Removidas para um terreno sem água, eletricidade, escola ou posto de saúde, as famílias decidiram urbanizar o bairro em mutirão. A organização comunitária que derivou desse movimento, levou os moradores a questionar sua própria condição de pobreza. Ao realizar o primeiro mapeamento sobre renda e consumo das famílias, Joaquim descobriu como destravar a engrenagem da economia local.À época, apenas 20% da renda eram gastos dentro do bairro. Os outros 80% eram transferidos em compras efetuadas em outros locais. Estimular o consumo e a produção no bairro foi a solução encontrada para ampliar a circulação da renda na própria comunidade. Assim nasceu o Banco Palmas. Criou uma moeda social própria, aceita em transações comerciais locais, e facilitou a emergência de novos empreendimentos de moradores.Tendo o Banco Palmas como referência, instituições financeiras comunitárias se multiplicaram pelo Brasil dando forma à RBBC, que hoje congrega 103 instituições em 22 estados. O desafio apresentado pela pandemia é o de sustentar uma equipe de inovação digital que permita democratizar ainda mais os recursos financeiros e a produção de pesquisas em inclusão econômica nas periferias urbanas.João, Joaquim e milhares de empreendedores sociais pelo mundo estão em permanente estado de prontidão. Prontidão para enfrentar as incertezas da pandemia, as crescentes desigualdades sociais e para gerar as mudanças que querem ver no mundo.E como eles chegam até aí? Empreendedores sociais não são predestinados —tampouco herdam esta condição. Na Ashoka, aprendemos que eles são alfabetizados na mudança. Desde a infância praticam a empatia cognitiva. Logo se dão conta de que existem múltiplos mapas mentais disputando o futuro e, por isso, é preciso lidar com a ideia de que o que está por vir não é previsível.Então, começam a investigar como as relações funcionam —os fluxos das coisas e das ideias— e inevitavelmente encontram fraturas nos sistemas que abrem caminhos para novas construções. Na juventude, já desenvolveram musculatura para realizar mudanças. Estão à frente de algum movimento ou organização e costumam relatar que seu principal desafio está em inspirar a agência de transformação em cada pessoa, porque as pessoas são a matéria-prima para a mudança. Essa é a típica trajetória dos empreendedores sociais.Embora esta rede continue crescendo (só na Ashoka são 4.000 empreendedores sociais), sabemos que as profundas crises que estamos atravessando demandam um aumento exponencial nas habilidades de empreender transformações sociais.Negligenciar um momento decisivo como este é uma má ideia. Estamos ajudando nossas crianças e jovens a adquirir essas habilidades fundamentais? As organizações oferecem um ambiente propício para o desenvolvimento desses agentes de transformação? Se não pudermos acenar positivamente diante dessas perguntas, então temos que conversar. Há um trabalho urgente a ser feito. | empreendedorsocial |
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] | Nesta segunda-feira (31), ocorreu o 12º encontro da Rede Temática de Negócios de Impacto, que marcou o lançamento do relatório “Cenários e tendências sobre o campo de negócios de impacto e intermediários frente à Covid-19".A publicação, elaborada pela ponteAponte, apresenta uma visão macro e sistêmica sobre temas relacionados ao ecossistema dos negócios de impacto social e intermediários do campo no cenário específico de enfrentamento da Covid-19. Mais Para discutir essas e outras questões relacionadas aos negócios de impacto, fizeram parte do diálogo Daniel Brandão (Move), Graziella Commini (FEA-USP), Lucas Ramalho (Enimpacto), Rachel Añón (ponteAponte) e Vanessa Prata (ponteAponte).A publicação da Rede Temática de Negócios de Impacto do Gife, parceiro do Prêmio Empreendedor Social, buscou identificar e sintetizar cenários, questões e caminhos possíveis para que institutos e fundações fortaleçam suas posições e trajetórias na interface com o campo emergente dos investimentos e negócios de impacto.Interessados podem acessar e fazer o download do relatório pelo site do Gife. | empreendedorsocial |
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] | Buscando integrar cada vez mais o desenvolvimento sustentável às estratégias de negócio, o Minuto Pão de Açúcar firmou parceria com a startup brasileira Green Mining e com a Ambev para inserir a logística reversa de vidro em suas lojas de São Paulo.A ação teve início no mês de março, e contava com a participação de seis unidades e uma média de 100 kg coletados por semana.No início de julho, essa média subiu para quase 400 kg semanais, e o total coletado e enviado para a reciclagem já ultrapassa a marca de 6 toneladas —o equivalente a mais de 30 mil garrafas de cerveja long neck."Dar a disponibilidade ao consumidor fazer a sua parte na logística reversa é fundamental, e a cooperação entre o varejo, a indústria e startups permite que possamos escalar mais ainda a quantidade de material reciclado", afirma Rodrigo Oliveira, CEO da Green Mining.Com o sucesso da parceria, as empresas decidiram ampliar a quantidade de lojas participantes e, agora, o público pode escolher entre 23 endereços para levar seus resíduos.A ação, que tem o slogan "Tem vidro usado para ser reciclado? Resolve no Minuto”, disponibiliza, nos pontos participantes, coletores exclusivos para o descarte de vidro –podem ser garrafas, potes, copos e outros objetos, desde que estejam limpos e secos.Quando as lixeiras estão cheias, os resíduos são recolhidos pelos coletores da Green Mining, que utilizam triciclos para evitar a emissão de CO2, levando o material até um ponto de concentração.Quando se atinge um certo volume, o vidro é levado direto à fábrica da Ambev, localizada no Rio de Janeiro, devolvendo o material à cadeia produtiva da empresa.“Uma das principais prioridades que temos na Ambev é de fomentar cada vez mais uma cadeia circular de coleta e reciclagem dos resíduos. E o sucesso da parceria com a Green Mining e o Grupo Pão de Açúcar é uma prova de que estamos no caminho certo para irmos cada vez mais longe”, celebra Rodrigo Figueiredo, Vice-Presidente de Sustentabilidade da Ambev, patrocinadora do Prêmio Empreendedor Social.Confira os endereços das lojas Minuto Pão de Açúcar que contam com lixeiras exclusivas para o descarte de vidro: | empreendedorsocial |
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] | Já ultrapassamos a marca de 3,5 milhões de brasileiros infectados pelo novo coronavírus, sendo quase 116 mil vítimas fatais e milhares de famílias afetadas pela pandemia.Com a ausência de um Estado efetivo no combate à doença e na proposição de medidas econômicas que driblem o desemprego e o aprofundamento das vulnerabilidades sociais, nos vimos entregues na mão da solidariedade e da cidadania.Obrigados a ocupar o interior de nossas casas, nos vimos ocupando nosso próprio interior. Não existe “eu” se não existir “nós”, mas para isso é preciso se reinventar. Como ser solidário em dias de isolamento social? Mais Uma pesquisa realizada pelo Atados analisou as vagas criadas pelas Organizações da Sociedade Civil (OSCs) em nossa plataforma, nos períodos de 16 de março a 30 de junho de 2020, apontou um aumento de 271,3% na oferta de vagas de voluntariado à distância.Foram 505 vagas ofertadas, em comparação com 136 no mesmo período do ano anterior. As principais áreas foram: comunicação, captação de recursos e programação, esta última procurada dez vezes mais se comparado a 2019. No total, recebemos 17.050 inscrições de voluntários e 233 novos cadastros de ONGs.Uma das maneiras de “driblar” a falta de convívio social foi a criação da categoria “cartas”. “Uma carta e um abraço”, por exemplo, é uma iniciativa que leva carinho e afeto aos profissionais de saúde diretamente envolvidos no combate à Covid-19. Foram mais de 2.000 voluntários inscritos para diminuir distâncias e proporcionar um pouco de conforto a esses profissionais.O Atados também desenvolveu um projeto chamado “Juntos por Direitos” que tem como objetivo conectar cidadãos que desejam acessar os benefícios da Renda Básica Emergencial a voluntários que possam ajudá-los no processo. Já são, pelo menos, 55 voluntários engajados e 104 beneficiários atendidos.Já a “Vizinho Amigo” busca captar voluntários que possam ajudar na compra de produtos ou medicamentos em mercados e farmácias para a população que se encontra no grupo de risco da Covid-19 por todo o Brasil. Os voluntários podem colar cartazes da ONG com seus dados de contato em sua porta, elevador ou portaria para comunicar os vizinhos de sua disponibilidade.Além disso, os trabalhos presenciais de prestação de serviços emergenciais continuam ativos. São centenas de brasileiros colaborando com a distribuição de cestas básicas e itens de higiene para as populações ainda mais vulnerabilizadas no país.Com todos esses motivos gerados por pessoas que se doam —mesmo em situações tão desafiadoras como a que estamos todos vivendo—, para celebrar o Dia Nacional do Voluntariado, neste 28 de agosto, o atados.com.br elaborou a campanha #MostreSeuVoluntariado, que incentiva voluntários engajados em projetos sociais a compartilharem suas histórias nas redes sociais e assim fortalecer o setor social e a cultura do voluntariado.O mês de agosto conta com uma programação completa, com lives, pesquisas, histórias, entre outros. Acompanhe nossas redes sociais para ficar por dentro!Meu desejo é que, apesar de tanta dor e insegurança, a solidariedade nos dê a força e as bases necessárias para enfrentarmos os dias maus. E que a prática do voluntariado faça parte do nosso “novo normal”. | empreendedorsocial |
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] | Jovens voluntários de todo país têm até 31 de outubro para fazer a inscrição online de suas ações no Prêmio Prudential Espírito Comunitário 2020.Candidatos devem ter entre 14 e 19 anos, estar cursando o ensino médio em uma instituição de ensino público ou particular e atuar como voluntário.As inscrições das ações voluntárias podem ser feitas pelo site www.premioprudential.com.br. Caso prefira, o estudante pode se candidatar por meio de formulário solicitado pelo email premioprudential@prudential.com.O concurso é uma iniciativa da Prudential do Brasil e ocorre anualmente desde 2015. Neste ano, a sexta edição do evento conta com uma categoria especial para premiar um jovem que tenha participado de ações em combate aos efeitos da pandemia.Na categoria tradicional do Prudential Espírito Comunitário, serão premiados dois jovens, selecionados por um júri que inclui alunos, professores, representantes de ações sociais, pessoas civis, organizações de apoio e incentivo ao voluntariado, e a bancada da seguradora.No fim do ano, serão anunciados os finalistas e vencedores dessa edição. Os vencedores receberão medalhas de ouro e de prata, além de valores de R$ 25 mil e R$ 10 mil, respectivamente.Já o vencedor da categoria “Jovens contra a Covid-19" será contemplado com o valor de R$ 5.000. Os valores dos prêmios serão doados às instituições em que os jovens realizaram a ação voluntária ou outras escolhidas por eles.Além disso, os vencedores ouro e prata também terão a oportunidade de participar da cerimônia The Prudential Spirit of Community Awards, em Washington, capital dos EUA, em maio de 2021, podendo ter alteração na data em razão da pandemia.O evento reunirá os vencedores dos prêmios realizados nos Estados Unidos e em mais seis países. | empreendedorsocial |
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] | Em parceria com a plataforma Prosas, o Prêmio Empreendedor Social do Ano em Resposta à Covid-19 realizou nesta quinta-feira (27) um bate-papo ao vivo para tirar as dúvidas dos empreendedores interessados em se inscrever no concurso.Participaram da conversa a editora do Empreendedor Social e colunista da Folha Eliane Trindade, o cofundador da Editora Mol e vencedor do Prêmio Empreendedor Social 2018 Rodrigo Pipponzi e, como mediador, Bruno Barroso, sócio-fundador do Prosas.Interessados podem assistir ao bate-papo na íntegra pelo canal do YouTube do Prosas.O objetivo do Prêmio, que acontece anualmente há 15 anos, é conectar os empreendedores sociais ao Fórum Econômico Mundial e à esfera privada, impulsionando esse ecossistema.Foi o que aconteceu com Rodrigo Pipponzi, que após levar o troféu da categoria principal do prêmio e da enquete Escollha do Leitor em 2018, foi reconhecido junto à sua sócia Roberta Faria como líder em inovação social pela Fundação Schwab, braço social do Fórum Econômico Mundial.“O Prêmio é o Oscar do empreendedorismo social no Brasil”, brinca Pipponzi. “É um concurso que tem muita visibilidade e de fato te coloca num lugar que até então não estávamos”, afirma.O cofundador da Mol também defende a escolha do concurso de premiar pessoas antes de iniciativas. “É interessante que eles dão os prêmios para as pessoas e não para a iniciativa, porque nós, empreendedores sociais, temos a possibilidade de mergulhar em diversos projetos”, diz.“Um dos grandes legados do Prêmio para mim foi isso: perceber que eu era um empreendedor social e poderia trabalhar em mais iniciativas. Minha vida foi drasticamente transformada nos últimos dois anos graças à premiação”, completa o Empreendedor Social do Ano em 2018.A editora do Prêmio, Eliane Trindade, explicou na transmissão ao vivo a edição de 2020, suas categorias, critérios e benefícios.“Ao mesmo tempo em que a Covid-19 impactou o Brasil, ela representou também um momento histórico muito importante para o investimento social privado e também para a filantropia”, afirma a jornalista.Com essa premissa, a edição especial da premiação deste ano propõe selecionar 30 iniciativas de destaque no combate à Covid-19, sendo dez para cada categoria (Ajuda Humanitária, Mitigação da Covid-19 e Legado Pós-pandemia). A enquete popular Escolha do Leitor continua em vigor, assim como nos últimos quatro anos.Trindade também ressalta a diferença desta edição em relação a escolha de vencedores: neste ano, não haverá ganhadores. Os dez projetos de impacto selecionados em cada iniciativa estarão em pé de igualdade com as demais, uma vez que todas têm seu papel importante na ajuda às comunidades, mitigação dos efeitos da pandemia ou legado para o futuro pós-coronavírus.Pela primeira vez, em uma parceria que visa facilitar a participação do concurso para os empreendedores sociais e aproximar a premiação do ecossistema, as inscrições são feitas pelo Prosas. Interessados podem preencher os formulários da primeira fase até 15 de setembro.O Empreendedor Social do Ano em Resposta à Covid-19 tem patrocínio de Ambev, Sesi/Senai e Coca-Cola. Conta com apoio da Vedacit e parceria estratégica de Ashoka, British Council, ESPM, Fundação Dom Cabral, Prosas, Pacto Global e UOL. A realização é da Folha em parceria com a Fundação Schwab. | empreendedorsocial |
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] | O Transforma Brasil, movimento que tem como objetivo estimular o voluntariado e o engajamento cívico no país, lança nesta sexta-feira (28), Dia do Voluntariado, o programa Educar Transforma, iniciativa para geração de emprego e renda que deve receber aporte de R$ 25 milhões do Fundo Emergencial Transforma Brasil e de parceiros da organização.O fundo foi criado pelo movimento Transforma Brasil no início da pandemia com o objetivo de mitigar os impactos da crise em comunidades vulneráveis.Na primeira fase, o movimento arrecadou mais de R$ 31 milhões, que foram destinados para ações de assistencialismo. Foram doadas cerca de 6.000 toneladas de alimentos, atendendo 400 mil famílias em 27 estados brasileiros por meio de 3.000 entidades sociais.Também foram distribuídos 14 mil litros de álcool, 63 mil litros de derivados de leite, 54 mil litros de água, 200 toneladas de produtos de higiene e limpeza, 20 mil máscaras e quase 143 mil marmitas e lanches.Na segunda etapa, que terá início no do dia 28 de agosto, o foco é promover um programa educacional que fomente o desenvolvimento econômico e social de pessoas em situação de vulnerabilidade.O programa, financiado pelo fundo Transforma Brasil, visa a geração de renda por meio da empregabilidade, empreendedorismo social e micro empreendedorismo.O Educar Transforma será desenvolvido em três pilares: capacitação (qualificação com conteúdo digital), incubação (mentoria e acompanhamento com projetos e iniciativas sociais), aceleração (acesso a recursos financeiros e materiais).Dentro desse ecossistema, estão contemplados: ambiente virtual para capacitação e mentoria, mentores especialistas por área oriundos de instituições da rede Transforma Brasil (organizações da sociedade civil e empresas), kits de aceleração, microcrédito, definição das premissas para avanço nas fases do programa e acesso ao networking do ecossistema (parceiros, possíveis empregadores/empresas e investidores.A ação tem como objetivo estimular o currículo social contribuindo para a valorização do mesmo diante da retomada do mercado e da abertura de vagas de emprego, promovendo assim a empregabilidade, além de fomentar o uso do microcrédito de maneira consciente em áreas de vulnerabilidade social, possibilitando acesso a recursos públicos e/ou privados dentro das comunidades.“O Educar Transforma, por meio do fundo e com o auxílio dos nossos parceiros, promoverá uma série ações de educação cidadã e profissional para fomentar a empregabilidade e o desenvolvimento de microempreendedores (microempresas e negócios sociais), aumentando, dessa forma, as oportunidades para pessoas que foram afetadas pela pandemia”, explica Fábio Silva, empreendedor social e fundador do Transforma Brasil.Os beneficiários do Educar Transforma são pessoas de baixa renda com até três salários mínimos e/ou em situação de vulnerabilidade social cadastradas na plataforma do movimento.A meta é capacitar 1 milhão de pessoas, sendo 100 mil mentoradas e 50 mil aceleradas. Para atingir esse resultado, a expectativa é de que 5.000 projetos cadastrados na plataforma Transforma Brasil participem da iniciativa.O Transforma Brasil conta com mais de 3.000 projetos e iniciativas sociais espalhadas pelo Brasil que atuam nas comunidades locais e já beneficiam mais de 1 milhão de pessoas. A plataforma atua em 26 frentes como: cultura e arte, combate à pobreza, igualdade de gênero, ações emergenciais, dependentes químicos, proteção animal, inclusão, entre outras.O Transforma Brasil também conta com mais de 200 mil brasileiros cadastrados e quase 3 milhões de horas de trabalho voluntário em seu "voluntariômetro". As ajudas podem ser por meio empresarial, com cotas a partir de R$ 5.000, ou civil com voluntários e cidadãos, com valores partindo de R$ 5. | empreendedorsocial |
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] | Nesta sexta-feira (28), é comemorado o Dia Nacional do Voluntariado, tipo de trabalho que se tornou ainda mais importante e desafiador em 2020, com os avanços da Covid-19 no Brasil.Na EDP, empresa do setor elétrico, os colaboradores são estimulados a doar 4h mensais para o voluntariado. No primeiro semestre do ano, 443 colaboradores atuaram como voluntários, dedicando 1.991 horas a projetos sociais.Isso representa um crescimento de 34% no número de voluntários, comparado ao mesmo período de 2019. A pandemia fez o voluntariado se reinventar com novos formatos, fazendo a ajuda chegar a quem mais precisa, mesmo que num formato não presencial.As ações da EDP neste ano incluem troca de mensagens e ligações telefônicas para pessoas da terceira idade que vivem sozinhas; envio de cartas dos colaboradores a asilos em idosos; arrecadação e distribuição de alimentos e kits de higiene; e até shows de talentos voltados para instituições filantrópicas, com dança, música e outras atividades, tudo realizado à distância, via lives.As atividades serão realizadas em São Paulo, Espírito Santo, Tocantins e Amapá.No começo da pandemia, os funcionários também realizaram uma campanha em que puderam doar parte de sua remuneração. O valor arrecadado chegou a quase R$ 500 mil em menos de 30 dias.O montante foi destinado à compra de cestas básicas e itens de higiene para apoiar instituições e famílias no enfrentamento a Covid-19. Os voluntários da companhia também escreveram cartas destinadas a idosos que vivem em asilos.Já foram distribuídas e lidas 134 mensagens de 45 voluntários nas instituições de idosos Lar Torres de Melo, em Fortaleza (CE), e o Recanto São João de Deus, em São José dos Campos (SP).O trabalho voluntário envolveu 6,9 milhões de pessoas no Brasil em 2019, correspondendo a 4% da população, a maioria mulheres e grande parte com 25 anos ou mais, de acordo com o Instituto Brasileiro de Geografia e Estatística (IBGE).Um número que deve crescer muito neste ano, com as manifestações de solidariedade generalizadas em prol dos grupos mais vulneráveis à crise do coronavírus.Hernandez Garcia, gestor executivo de cultura e bem-estar da EDP Brasil, considera o voluntariado um importante motor para manter viva a cultura da empresa, que tem como propósito maior cuidar das pessoas."Temos conseguido engajar as pessoas, tornando-as agentes de transformação na sociedade que a EDP está inserida. O voluntariado significa não só fazer o bem aos outros, mas se mostra como uma forma de ajudar a si mesmo a evoluir como ser humano", afirma. | empreendedorsocial |
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] | O primeiro semestre de 2020 foi um desafio para milhares de empreendedores que foram impactados pela pandemia da Covid-19.A missão da Rede Mulher Empreendedora (RME) diante deste cenário foi de apoiar e desenvolver projetos que ajudassem o empreendedor a sobreviver à crise. Uma das primeiras ações da RME foi a curadoria e produção de conteúdo qualificado por meio de lives realizadas com especialistas de diversos temas, tais como gestão de crise, financeiro, jurídico, vendas, marketing digital, entre outros. Mais Sobe a batuta de Ana fontes, a Rede Mulher Empreendedora e o Instituto Rede Mulher Empreendedora captaram cerca de R$ 40 milhões para investir em projetos de geração de renda e apoio ao empreendedor.Do total captado, R$ 25 milhões foram direcionados para o projeto Heróis Usam Máscaras, R$ 7,5 milhões serão investidos no projeto Potências Femininas nos próximos dois anos e os R$ 8 milhões restantes nos outros projetos coordenados pela RME. Em parceria com Bradesco, Itaú e Santander o Instituto RME colocou em prática o projeto Heróis Usam Máscaras, que impactou a vida de mais de 5.000 costureiras em 20 estados e ainda está ajudando a salvar vidas com a distribuição de máscaras gratuitas por meio de órgãos governamentais e organizações civis. Em parceria com o Google, a Rede passou a oferecer em abril mentorias temáticas para as pequenas e médias empresas brasileiras sobre marketing digital, vendas online, apoio jurídico, finanças, contabilidade, inteligência emocional, inovação e modelos de negócio. Já foram oferecidas mais 4.000 mentorias. No segundo semestre acontecerão mais de 5.000 atendimentos individuais e serão abertas 20 mil vagas para mentorias coletivas até setembro de 2020. Está também em andamento o programa Ela Pode, que deve capacitar 135 mil mulheres até o final do ano.Além disso, o Instituto Rede Mulher Empreendedora lançou no fim de junho o projeto Potência Feminina , programa nacional que apoia negócios liderados por mulheres por meio de capacitação, aceleração de negócios e capital semente, também em parceria com o Google. A ação pretende capacitar mulheres nos temas de empreendedorismo, empregabilidade e tecnologia. O Potência Feminina contará com uma doação de aproximadamente R$ 7,5 milhões e auxiliará diretamente mais de 50 mil pessoas pelos próximos dois anos. Segundo Ana Fontes, o trabalho da RME e do Instituto RME nesse primeiro semestre foi intenso para desenvolver projetos e buscar fórmulas para ajudar os empreendedores a enfrentar esse momento. "Desde o dia 16 de março entramos em quarentena, e de lá para cá estamos trabalhando muito. Manter o time motivado mesmo diante de um cenário tão incerto, apoiar as empreendedoras orientando e mostrando caminhos, além de manter o negócio e nossa causa no caminho certo, tem sido um baita desafio. Mas estamos conseguindo, graças a todas e todos que se doam, que somam conosco e acreditam em nosso trabalho", afirma Fontes. | empreendedorsocial |
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] | Jovens empreendedores sociais têm a chance de mostrar suas iniciativas sustentáveis com o Prêmio Laureate Brasil - Jovem Empreendedor Social, concurso criado pela Laureate Brasil.As inscrições estão abertas até o dia 18 de setembro para a edição de 2020 e os interessados poderão efetuar o cadastro de seus projetos direto no site. Mais Prêmio Empreendedor Social do Ano em Resposta à Covid-19 seleciona iniciativas de impacto em combate à pandemia; inscreva-seO Prêmio Laureate Brasil consiste na seleção em âmbito nacional de pessoas com reconhecido e comprovado potencial de impacto positivo na sociedade, que fazem a diferença em suas comunidades de atuação. Como parte de uma iniciativa global de estar aqui para o bem e para sempre, o programa consagra as ações com base nas regiões geográficas das instituições de ensino da rede Laureate Brasil . Para participar da oportunidade, os interessados precisam ter entre 18 e 29 anos, ser autores ou fundadores de um projeto social em execução há pelo menos seis meses e demonstrarem os resultados.Todas as etapas se dão de maneira virtual. Não é necessário ser aluno da rede de ensino superior para concorrer a uma vaga, mas as inscrições deverão ser feitas em conformidade com a localização do empreendimento e as regiões geográficas abrangidas pelas instituições da Laureate Brasil: Os vencedores receberão uma capacitação online exclusiva para potencializar a condução de seus negócios sociais e ampliar os seus horizontes em relação ao tema empreendedorismo.Além disso, o Prêmio Laureate Brasil proporciona acesso e visibilidade dentro de um ambiente global de jovens lideranças ao redor do mundo por meio da parceria com a YouthActionNet, da International Youth Foundation (IYF). | empreendedorsocial |
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] | Em grego, "oikos" (eco) significa casa e "nomos" (nomia) significa lei/ordem. A junção destes dois conceitos fez surgir a palavra "economia", que, de maneira simplista, pode ser entendida como o gerenciamento da casa.Ecologia também é uma palavra de origem grega. Nela, juntam-se as palavras "oikos" e "logos" (logia), que significa saber/estudar. Ecologia trata, portanto, do estudo do local onde nós, e os demais seres, vivemos.Ainda que estas palavras estejam interrelacionadas em sua origem, o gerenciamento de nossa casa leva muito pouco em conta o conhecimento que temos sobre ela, produzido pela ciência. Desenvolvimento econômico e conservação da natureza costumam ser, com poucas exceções, antagônicos na forma como atuam. Mais O estudo da casa deveria embasar suas atividades econômicas de forma a propiciar benefícios sociais, econômicos e ambientais para todos. Estimativas indicam que os serviços ecossistêmicos, providos gratuitamente pela natureza, respondem por cerca de US$ 125 trilhões por ano na economia global.Por exemplo, no Brasil, 60% das culturas agrícolas dependem de polinização por animais, representando benefícios de aproximadamente US$ 12 bilhões por ano a este setor.Atualmente, dois terços da energia elétrica consumida no Brasil provêm de usinas hidrelétricas que dependem da integridade de ecossistemas, especialmente florestas, para manter o regime de recarga hídrica funcionando.Mais de 245 espécies da flora brasileira são base para produtos farmacêuticos e cosméticos e a resiliência de nossas cidades a eventos climáticos extremos está diretamente relacionada à presença de ambientes naturais conservados.Está claro que nossa sociedade e economia dependem diretamente da capacidade da natureza em nos propiciar condições necessárias para gerar prosperidade e bem-estar. Segundo a Plataforma Intergovernamental sobre Biodiversidade e Serviços Ecossistêmicos, a perda da biodiversidade e a degradação dos ecossistemas dificultarão o cumprimento de 80% das metas dos 17 Objetivos de Desenvolvimento Sustentável, estabelecidos pela ONU para serem atingidos até 2030.A perda da biodiversidade não é apenas uma questão ambiental, mas também econômica, de desenvolvimento, de segurança social e moral. Grande parte dos maiores riscos identificados pelo Relatório de Riscos Globais, do Fórum Econômico Mundial, são ambientais.Os sinais de que estamos enfrentando uma crise ambiental global são bastante evidentes e o colapso ecológico será inevitável, se mantivermos o cenário de uso insustentável dos recursos naturais. As coisas não podem continuar como estão. Todos podemos perceber que não é mais possível vivermos em um mundo onde os setores de nossa economia, em sua maioria, criam impactos negativos que tentam ser reparados por recursos públicos e filantrópicos, com sucesso limitado e a um elevado custo.Nesse contexto de grandes desafios, o campo de investimentos e negócios de impacto positivo possui função extremamente relevante e com potencial de direcionar o mundo dos negócios para uma economia que respeite e contribua para a manutenção e recuperação dos limites ecológicos do planeta e, ao mesmo tempo, gere prosperidade socioeconômica.O capitalismo se tornou insustentável em seu formato atual. Ele precisa de uma mudança radical. De acordo com Sir Ronald Cohen, a revolução tecnológica está sendo seguida pela revolução do impacto, que nasce da simples ideia de que nós podemos converter o foco obstinado pelo lucro para o lucro com impacto socioambiental positivo, redirecionando grandes fluxos de recursos para recuperarmos nosso planeta.Ao se combinar lucro e impacto, altera-se a natureza de nosso sistema ao ponto em que não serão mais aceitáveis negócios criados apenas para lucrar.Devemos trazer o impacto positivo, de uma vez por todas, para o centro de nossas discussões. Em vez de contarmos apenas com governos e com a filantropia para atingirmos melhoras sociais e ambientais, precisamos passar a contar também com os negócios, como aliados capazes de acelerar o ritmo da mudança.Investidores e negócios precisam ser encorajados e cobrados pela sociedade para que passem a tomar decisões baseadas não mais apenas na relação risco/retorno, mas na relação risco/retorno/impacto.Para apoiar esta transição, desde 2019 está em execução o Programa Natureza Empreendedora, cujo propósito é apoiar e fortalecer empreendedores e negócios que atuam de forma a gerar impacto positivo na conservação da Grande Reserva Mata Atlântica, região com o maior remanescente contínuo deste bioma em nosso país, e que busca utilizar-se deste ativo para imprimir uma nova forma de desenvolvimento regional.Agora, está em curso a elaboração do Primeiro Mapa de Empreendedorismo Sustentável dos 46 municípios da região para identificar e dar visibilidade a negócios e iniciativas dessa modalidade.Também em andamento, a Rede de Investimento de Impacto em Conservação da Natureza busca influenciar investidores, por meio articulações e divulgação de conteúdo qualificado, para que, cada vez mais, investimentos em negócios com este propósito entrem em seu portfólio.O momento único causado pela pandemia de Covid-19 pode gerar oportunidades. A necessidade de ações para ativar a geração de emprego e renda cria um momento para a adoção de soluções sustentáveis como impulsionadoras da economia.No Brasil, a prioridade por investimentos sustentáveis poderia mobilizar recursos entre R$ 890 bilhões e US$ 1,3 trilhões até 2030, segundo previsões da Comissão Econômica para a América Latina e o Caribe, o que garantiria um crescimento anual em torno de 1,6% do PIB.Seria um desperdício não aproveitarmos este momento para uma mudança estrutural em nossa economia, considerando ao máximo as oportunidades geradas pela conservação e pela recuperação de nossos ambientes naturais dos quais tanto dependemos, e não apenas buscarmos recuperar níveis anteriores de crescimento econômico, por meio de velhos caminhos. | empreendedorsocial |
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] | No final de abril, após a pandemia da Covid-19 no Brasil mostrar que não seria tão passageira quanto se imaginava, empresas e organizações se articularam em um só coletivo, o Covid Radar, a fim de elaborar iniciativas de auxílio à sociedade brasileira no enfrentamento à doença.São mais de 60 entidades integrando o coletivo, liderado pela Rede Brasil do Pacto Global da ONU —parceiro do Prêmio Empreendedor Social do Ano em Resposta à Covid-19.Além do Pacto Global, estão entre os membros as empresas Amazon, Serasa, Microsoft e Natura e as organizações Abrale e Agenda Pública, integrantes da Rede Folha. A Folha também apoia e utiliza os dados fornecidos pela iniciativa. Mais Uma das principais iniciativas do coletivo é o Painel Covid Radar, que disponibiliza informações sobre a pandemia em tempo real e de forma gratuita, com base em dados fornecidos por fontes oficiais. Essas informações permitem que o visitante acompanhe o avanço do coronavírus pelas regiões do país.Os usuários do Painel podem ser empresas, organizações, sociedade, academia, mídia. É possível simular diferentes combinações por meio da base de dados da plataforma, podendo acessar cenários amplos, como estados e cidades, e restritos, como bairros. Tal estratégia permite que governos e agentes de mudança social criem ações e adotem medidas mais assertivas no combate à pandemia.Foi utilizando os dados dessa plataforma que o BCG (Boston Consulting Group) concluiu que a taxa de subnotificação dos casos de Covid-19 chega a 62 vezes na Rocinha. Essa análise leva em conta estudos e cenários do mundo todo, inclusive do Brasil, e busca entender o nível de imunização da população e o grau de subnotificação de casos de coronavírus.O estudo também aponta, com base nos dados do Painel, que o grau de imunização no Brasil está entre 1 e 2% da população. Mas áreas mais atingidas pelo vírus já possuem taxas melhores. Em bairros altamente expostos de São Paulo, por exemplo, esse percentual chega a 10%. Na Rocinha, o número é ainda maior: 25% da população do bairro já pode estar imunizada.Segundo Carlo Pereira, diretor-executivo da Rede Brasil do Pacto Global, o coletivo está preocupado com a recuperação econômica sustentável e se coloca a serviço da sociedade para atender suas principais necessidades no momento."Quando a pandemia da Covid-19 estourou, percebemos que respostas individuais não seriam suficientes, e que seria necessário atuar em rede com diversas instituições para responder à crise. O resultado foi muito positivo, com trocas de experiências, auxílio a grupos mais vulneráveis e compartilhamento de dados que mostraram o efeito real da pandemia”, afirma.Além do Painel Covid Radar, o coletivo também está à frente das plataformas Conexão Covid Radar e a Saúde Covid Radar.O Conexão Covid Radar coloca em contato empresas que queiram fazer doações e instituições que precisam de ajuda por meio de um market place, nos moldes de sites de compra e venda de produtos. Estão cadastradas nessa plataforma todas as secretarias de saúde do Brasil, mais de 5.000, que por sua vez solicitam desde equipamentos de proteção individual (EPIs) para os profissionais de saúde a ventiladores pulmonares.Por meio do Conexão Covid Radar, já foram doados 132 mil frascos de álcool gel, 180 caixas de acrílico para respiradores, 24 mil unidades de cosméticos para profissionais de saúde, 30 mil face shields, 2 toneladas de alimentos, 605 mil máscaras cirúrgicas, 1 milhão de máscaras de tecido, 380 mil pares de havaianas e 85 ventiladores pulmonares.Já a segunda, Saúde Covid Radar, consiste em um espaço para aplicativos de saúde e mobilidade capazes de monitorar, mapear e conter o avanço da Covid-19 no país. A população pode contribuir diariamente com a plataforma, enviando informações anônimas principalmente sobre sintomas.De acordo com Sergio Andrade, diretor da Agenda Pública e integrante da Rede Folha de Empreendedores Socioambientais, há um repertório de soluções muito interessante que o Covid Radar produziu e colocou à disposição da sociedade.“O impacto pode ser medido tanto pelo volume de doações, extremamente significativo, que foi mobilizado por meio da plataforma Conexões do Covid Radar, mas também pelas diretrizes econômicas que têm sido construídas principalmente para pequenas e médias empresas, com uma série de orientações para que elas possam se recuperar nesse momento”, diz Andrade.O Covid Radar também tem em seu site uma área voltada à retomada econômica das empresas no país, área esta na qual a Agenda Pública tenta disseminar o tema da recuperação inclusiva.A organização integrante da Rede Folha também está à frente de pesquisa voltada à temática, com o objetivo de mostrar às organizações do coletivo a importância de incluir e não deixar ninguém para trás na recuperação econômica. Os resultados da pesquisa estão previstos para serem divulgados em setembro e a plataforma do Covid Radar servirá para a disseminação deste conhecimento. | empreendedorsocial |
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] | A JBS, por meio do seu programa de responsabilidade social “Fazer o Bem Faz Bem – Alimentando o Mundo com Solidariedade", doou R$ 600 mil em equipamentos de proteção individual (EPIs) à AACD (Associação de Assistência à Criança Deficiente).O aporte proporcionou a entrega de cerca de 230 mil itens como aventais, máscaras cirúrgicas e N95, para a efetiva implantação de medidas preventivas à Covid-19 na Instituição.Os equipamentos estão sendo essenciais para garantir a segurança dos pacientes e dos funcionários da AACD em São Paulo. Com isso, os tratamentos das pessoas com deficiência física e necessidades ortopédicas podem seguir com tranquilidade, respeitando todas as orientações das autoridades de saúde.“Para a JBS, como empresa cidadã, é muito significativo poder contribuir para a construção de um legado em saúde para o país. Garantir proteção e possibilidade de evolução para os pacientes da AACD é um esforço que vale muito e que definitivamente vai colaborar para a construção de um futuro melhor para todos”, ressalta Joanita Maestri Karoleski, coordenadora do programa de doações da JBS."Estamos vivenciando um período desafiador no país e no mundo, que impacta diretamente no dia a dia dos profissionais de saúde da nossa instituição, além dos próprios pacientes. O apoio de empresas com ações de enfrentamento do coronavírus é essencial neste momento", comenta Edson Brito, superintendente de marketing e relações institucionais da AACD.As doações de EPIs estão entre ações previstas no programa de responsabilidade social da empresa, que está doando R$ 400 milhões para o enfrentamento da pandemia no Brasil, beneficiando mais de 270 municípios por meio de três frentes de atuação: saúde, assistência social e ciência.No estado de São Paulo, a JBS fará a doação de R$ 39 milhões, sendo R$ 10 milhões para o Estado e R$ 29 milhões para 47 cidades paulistas, beneficiando mais de 22 milhões de pessoas.A estimativa é que mais de 76 milhões de pessoas sejam beneficiadas com as ações da companhia no Brasil. A alocação dos recursos considera um diagnóstico feito com sistemas de saúde municipais e estaduais e incluiu entrevistas e análise de dados. | empreendedorsocial |
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] | Entidades com projetos sociais voltados para áreas como terceira idade, saúde, infância e adolescência e esporte e interessadas em receber incentivo para suas atividades podem se inscrever, até 11 de setembro, no edital 2021 do Instituto EDP, organização que coordena as ações socioambientais da EDP e da EDP Renováveis.Ao todo, a instituição disponibilizará mais de R$ 7 milhões em investimento para organizações sociais de sete estados brasileiros. Mais A novidade desta edição é que a seleção incluirá iniciativas que tenham um olhar para a pandemia da Covid-19 e seus efeitos. A inscrição deverá ser feita exclusivamente pela plataforma Bússola Social, disponibilizada no site do Instituto EDP.Para participar da seleção, as organizações deverão preencher o cadastro na plataforma. Os projetos apresentados devem ter duração mínima de seis meses e devem ser iniciados em 2021.A seleção vai beneficiar ações em municípios da área de concessão das empresas distribuidoras de energia (Espírito Santo e São Paulo), em áreas próximas aos empreendimentos de geração (Amapá, Ceará, Espírito Santo e Tocantins) e do parque eólico da EDP Renováveis em Tramandaí (RS).“Estamos vivenciando um momento em que a força das organizações sociais tem se comprovado todos os dias. Nosso edital reforça a importância de se investir nas iniciativas da sociedade civil para superar os efeitos e impactos da Covid-19”, afirma Dominic Schmal, gerente de sustentabilidade da EDP Brasil. | empreendedorsocial |
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] | Ao longo da história da economia, muitos especialistas têm desenvolvidovárias respostas para a seguinte indagação: o que efetivamente promove o efeito no processo produtivo, o capital ou o trabalho?Analisemos o processo produtivo das abelhas. Na produção do mel, elas são sábias e respeitam o limite dos recursos naturais, produzem o suficiente para a segurança alimentar e nutricional do enxame na colmeia.Elas retiram das plantas a matéria prima para a produção e, em troca, desenvolvem a polinização desencadeando naturalmente uma ação de geração segura de várias espécies de frutos no processo produtivo. Mais O ser humano, ao descobrir essa riqueza na natureza, passa a cultivar abelhas e investir capital no processo produtivo desses insetos com o objetivo de ampliar a produção e gerar alimento e renda.Sabendo dessa apropriação, quem é o produtor do mel ao final do processo produtivo, as abelhas ou o apicultor?Evidentemente que foram as abelhas. O cuidar das abelhas pelo apicultor ou apicultora, incluindo o capital, incrementa o processo produtivo visando ampliar o resultado, mas de nada adiantaria o investimento sem a ação das operárias.Certa vez, conversando com um apicultor, ele destacou: “vou juntar o mel que vou produzir este ano e mandar todo para São Paulo, lá tem um preço bem melhor”.Na oportunidade, brinquei com ele: “não compensa pra quem? Você fala em relação a seu trabalho ou ao trabalho das abelhas?”Analisando a atitude desse apicultor, que foi formulada a partir de sua cultura,portanto, influenciada pelo modelo de produção tradicional, percebe-se que ele destaca o efeito, ou seja, ele se apropria do belíssimo e qualificado trabalho das abelhas e, considera o efeito, resultado, apenas, como fruto de sua ação no processo produtivo, incluindo o investimento de capital que fez.Em segundo lugar, ele não compreendeu na essência a lição dada pelas abelhas em relação à finalidade da produção: segurança alimentar e nutricional do enxame na colmeia, alimentação do ciclo da vida.Com certeza ele também não conseguiu enxergar o rico processo de relação de troca das abelhas com as plantas, no processo produtivo. Na medida em que coletam matéria prima para o mel, elas desenvolvem o processo de polinização, essencial a um bom resultado na produção.Há, portanto, um rico processo de cooperação, fundamental para gerar uma diversidade de frutos essenciais para a continuidade das espécies, no horizonte da sustentabilidade. Isso significa alimentar o ciclo da vida, não só em relação ao alimento propriamente dito, mas, também no tocante à diversidade de frutos gerados nas relações de cooperação que ocorrem no processo.Ao invés de trabalhar uma perspectiva de consumo local, segurança alimentar da comunidade, ele é atraído pela armadilha do mercado e entende ser melhor abastecer outra região que oferece melhor preço, por considerar que o valor ofertado localmente é injusto em relação ao seu trabalho. Talvez por compreender que esse é o caminho mais fácil e rentável para ele.Essa é, sem sombra de dúvida, uma armadilha do modelo de produção e da economia que vem sendo cultivada ao longo da história. A produção que recebe maior apoio financeiro, infelizmente, não se volta para o abastecimento local, à segurança alimentar e nutricional dos envolvidos nos processos, como ocorre na produção natural das abelhas.Dependendo da visão e do compromisso sociopolítico e econômico de quem está investindo, a produção pode ter a finalidade de alimentar os ciclos da vida ou pode se traduzir em iniciativas geradoras de desigualdades sociais gritantes, principalmente para com os que desenvolvem a força de trabalho.Um exemplo muito forte está no agronegócio, cuja produção está majoritariamente focada no mercado das commodities, por meio da exportação. Embora gere riqueza, esta se concentra nas mãos de poucos e o custo ambiental e social é muito alto.Algo que se aproxima da ação natural das abelhas reside na agricultura familiar responsável por cerca de 70% dos alimentos consumidos no Brasil.Entretanto, nos últimos anos, esse importante seguimento da produção brasileira não tem tido a devida atenção, zelo e investimento por parte do setor público.As políticas públicas conquistadas com muita luta pelos agricultores e movimentos sociais infelizmente foram desconsideradas, desmontadas e, na contramão, o agronegócio foi fortalecido, como caminho eficaz para o desenvolvimento do país.Como consequência, o desmatamento aumenta de forma assustadora, em todos os biomas, agravando o cenário da crise ambiental gerando, inclusive,insegurança perante os investidores e a cooperação internacional a programas ambientais.Em outra perspectiva, a agricultura familiar é desenvolvida por iniciativas que se assemelham a ação das abelhas, em razão de várias características: primeiro a força de trabalho empregada é da própria família, portanto, é valorizado igualmente o capital financeiro investido.Com outra dinâmica processual, na agricultura familiar há um rico e histórico processo de troca de experiências na esfera horizontal que qualifica constantemente as iniciativas, gerando efeitos positivos nos âmbitos ambiental, social, político e econômico.Há, portanto, um rico processo de aprendizado, solidariedade e exercício da cidadania, algo fundamental na perspectiva da governança participativa e construção de experiências com indicadores de sucessibilidade, muito relevantes para a sustentabilidade.As experiências dos agricultores experimentadores são compartilhadas, gerando possibilidades reais de serem reaplicadas em conformidade com a diversidade de realidades dos mais variados territórios existentes no país.Com o processo contínuo de aprendizado dos agricultores registra-se um expressivo e importante crescimento na cooperação com a natureza, seja por meio de experiências de produção orgânica ou por iniciativas agroecológicas, através das quais o respeito pelos ciclos naturais é um caminho adotado não só pela busca do efeito financeiro, mas na perspectiva de retribuir o equilíbrio e a diversidade de espécies, aspecto esse de fundamental importância no âmbito existencial dos ecossistemas e biomas.É com essa abordagem e perspectiva que o Centro de Educação Popular e Formação Social (CEPFS) atua há 35 anos no semiárido da Paraíba, educando a serviço da vida e da esperança.É um trabalho de formiguinha que também se assemelha à ação das abelhas, mas que já gerou importantes resultados para centenas de comunidades e milhares de famílias de agricultores de base familiar, no semiárido da Paraíba.Precisamos não só continuar esse importante trabalho como também ampliá-lo.Para tanto, precisamos de sua ajuda. Visite nosso site https://cepfs.org.br/, conheça o trabalho desenvolvido e tome uma atitude, torne-se um doador.Acesse a página de doação em nosso site e contribua. Ajudem-nos a continuar a missão de despertar em quem mais precisa a esperança, a cidadania, a solidariedade e o potencial que existe em cada um de transformar a realidade onde vive, sobretudo quando escolhe o caminho da ação coletiva. Um outro semiárido é possível. | empreendedorsocial |
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] | O TikTok, principal destino de vídeos curtos no Brasil e no mundo, está lançando, em parceria com a BrazilFoundation e com times de futebol brasileiros, a campanha online de engajamento #FutebolContraCovid, pela qual os usuários podem enviar doações para a organização.O TikTok vai doar até R$ 750 mil para a BrazilFoundation. A campanha ocorre a partir desta terça-feira (18) até 31 de agosto. A cada novo usuário que entrar no TikTok por meio de um código de convite (seja de um dos clubes, ONG ou pessoa física), o aplicativo doará R$ 5 para a BrazilFoundation.Prêmio Empreendedor Social do Ano em Resposta à Covid-19 seleciona iniciativas de impacto em combate à pandemia; inscreva-seA meta é chegar ao valor de R$ 750 mil ao final da campanha. O primeiro passo de cada usuário é escolher seu time de futebol preferido entre os 32 disponíveis e se engajar na campanha, realizando tarefas diárias para ganhar pontos para o clube.Stickers especiais também estão disponíveis para os usuários utilizarem em seus vídeos. Ao final da campanha, serão contabilizados os pontos de cada equipe e o clube que somar mais pontos ganhará um banner exclusivo na guia "Descobrir" e convidará os usuários a interagir. Em meio ao surto global da Covid-19, o TikTok está comprometido em apoiar comunidades que foram profundamente impactadas pela crise."Mesmo em tempos difíceis como esse, nós queremos ter uma pequena participação nesse movimento global de apoio mútuo e esperamos que os criadores de conteúdo do TikTok se sensibilizem e mobilizem essa campanha de engajamento para ajudar essa fundação que trabalha junto a outras organizações que estão na linha de frente do combate à pandemia", afirma Rodrigo Barbosa, gerente de comunidade do TikTok. "A BrazilFoundation está entusiasmada com a parceria com o TikTok e os times de futebol brasileiros para combater a pandemia Covid-19. Vamos juntar todos os esforços e trazer novos recursos para combater o vírus", afirma a CEO da BrazilFoundation, Rebecca Tavares Em 20 anos de trabalho focados na transformação social e na promoção da filantropia no Brasil, a BrazilFoundation já apoiou 625 organizações, em 228 cidades, de 26 estados brasileiros.A organização mobilizou mais de US$ 53 milhões e possui na sua rede, mais de mil e quinhentos líderes sociais engajados. | empreendedorsocial |
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] | Realizada pelas empresas Mobiliza e Reos Partner, a pesquisa "Impacto da Covid-19 nas OSCs brasileiras: da resposta imediata à resiliência" buscou entender como as organizações da sociedade civil enfrentam a pandemia e como estarão após a crise.Foram ouvidos 1.760 representantes de organizações de todas as regiões do país, que responderam a um formulário, entre 17 e 31 maio de 2020, para uma análise do impacto imediato no primeiro semestre de 2020.O levantamento demonstrou que 87% das OSCs ofereceram algum tipo de atendimento às populações afetadas pela Covid-19. Mais Entre as ações destacam-se distribuição de alimentos e/ou produtos de higiene, além de atividades de prevenção e conscientização da pandemia.Apesar dessa resposta imediata, a maioria foi afetada pela crise. De acordo com a pesquisa, 87% das OSCs relataram ter todas ou parte de suas atividades regulares interrompidas ou suspensas por conta da crise; 87% se mobilizaram para realizar atividades diferentes das realizadas antes, 44% das organizações ouvidas adaptaram suas atividades para atenderem seus públicos de forma remota e 73% das disseram que a crise as enfraqueceu.Parte das OSCs recebeu recursos doados por pessoas e empresa, doações que já passam de R$ 6 bilhões de acordo com o Monitor das Doações Covid-19, da Associação Brasileira de Captadores de Recursos (ABCR).“Esse apoio dado pelas organizações, movimento, coletivos e grupos, são fundamentais para conectar os recursos emergenciais às populações mais vulneráveis. Mas ao mesmo tempo, podem esconder uma crise de médio prazo que não se encerrará com o final da pandemia”, alerta Fernando Rossetti, da consultoria Reos Partner, um dos responsáveis pela pesquisa.46% das OSCs pesquisadas apontam que têm orçamento disponível para operar no máximo por mais três meses, sendo que 1 a cada 5 declara estar sem nenhum recurso financeiro para continuar suas atividades.As três respostas mais relevantes dizem respeito ao apoio da sociedade para que as OSCs possam se manter —69% precisam de recursos para manter seus custos operacionais, 46% indicam a necessidade de engajamento da sociedade (indivíduos) para apoiar as ações de ajuda à população vulnerável.Os principais impactos negativos enfrentados são a queda na captação de recursos e o distanciamento do público atendido. 73% das OSCs respondentes relataram a diminuição da captação de recursos como impacto negativo da Covid-19, em contraste às notícias e registros de aumento dos recursos filantrópicos para enfrentamento dos efeitos da pandemia nas populações mais vulneráveis.No levantamento, as OSCs mais afetadas pela crise gerada pela pandemia foram as das área de Cultura e Recreação, ao contrario das que atuam na área de Saúde, que foram as mais fortalecidas.O tamanho das organizações também demonstrou influenciar o impacto sofrido na crise. As organizações que tiveram maiores orçamentos em 2019 (orçamento anual acima de R$ 3 milhões) foram mais fortalecidas que as organizações de orçamento menor.Sobre o pós-coronavírus, 59% acreditam que a demanda por seus serviços deve aumentar após o final da pandemia. Outros sentimentos relatados foram o impacto positivo do maior uso das ferramentas digitais, o engajamentos e envolvimento das equipes e a maior visibilidades para a própria organização ou causa.O estudo revela, ao mesmo tempo, que a sociedade brasileira tem oportunidades importantes para fortalecer este setor, que tem se mostrado crucial para a resposta a vários dos problemas causados pela Covid-19, em particular envolvendo as pessoas mais pobres. A pesquisa também traço um quadro de recomendações para empresas, terceiro setor, poder público, cidadãos e para a imprensa.“Nós vemos no momento atual um desafio mas também uma janela de oportunidades para todos os públicos envolvidos na nossa pesquisa, a partir de seu campo de atuação específico, contribuir para o fortalecimento e o impacto da sociedade civil organizada no Brasil”, afirma Rodrigo Alvarez, sócio diretor da Mobiliza.Passada a etapa mais emergencial da ajuda humanitária, toda a sociedade é chamada a cumprir seu papel para que as OSCs possam seguir relevantes e resilientes, enfrentando os desafios sociais e ambientais decorrentes da pandemia e fortalecer o tecido social brasileiro.O estudo foi coordenado pelas consultorias Mobiliza e Reos Partners e cofinanciado pela Fundação Tide Setúbal, Fundação Laudes, Instituto ACP, Instituto Humanize, Instituto Ibirapitanga, Instituto Sabin e Ambev.A iniciativa conta ainda com parceria técnica da Move Social e um Comitê Estratégico voluntário, que apoia nas articulações do projeto e na análise dos dados, formado por ABCR, Arredondar, GIFE, Instituto Filantropia, Move Social, Nossa Causa, Ponte a Ponte, Prosas e Rede de Filantropia pela Justiça Social. Também vol Because faz a identidade visual e os materiais de comunicação. | empreendedorsocial |
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] | As famílias Trajano e Garcia, controladoras do Magalu, anunciaram a doação de mais R$ 20 milhões para projetos de combate à disseminação da Covid-19 no país.Além disso, a companhia também doará outros R$ 20 milhões, somando R$ 40 milhões destinados à redução do impacto sanitário e econômico da pandemia no Brasil.Esse valor se soma a outros R$ 10 milhões doados pelos controladores do Magalu em março e que foram destinados à aquisição de monitores cardíacos, respiradores e à ONG Amigos do Bem, focada na melhoria das condições de vida da população vulnerável do sertão nordestino, e milhares de cestas básicas a comunidades de dez estados do país. Mais O objetivo do Magalu e de seus controladores é garantir um fluxo de recursos para o combate aos efeitos da Covid-19 em um momento de redução da comoção gerada pela crise. Os valores doados serão destinados à compra de cestas básicas e de equipamentos para hospitais em todo o Brasil e ao auxílio a centros de longa permanência para idosos.Além disso, projetos de apoio ao ensino a distância e de combate à violência contra a mulher também estão sendo contemplados.No caso do apoio ao ensino remoto, como parte de uma iniciativa piloto que será ampliada, em conjunto com a ONG Parceiros da Educação, a companhia subsidiou a aquisição de mais de mil tablets, para que alunos de baixa renda de escolas estaduais de São Paulo pudessem adquiri-los a preço de custo.Além disso, um fundo de investimento para apoiar entidades que atuam no combate à violência contra mulher, uma causa do Magalu, está em processo de criação. "Graças ao nosso ecossistema colaborativo, temos certeza de que as doações estão sendo realizadas de acordo com a demanda de cada região, de maneira ágil e segura", diz Carlos Renato Donzelli, diretor da holding Magazine Luiza e membro do conselho de administração do Magalu. "De alguma forma, todos os mais de 35 mil colaboradores estão envolvidos nesse movimento." | empreendedorsocial |
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] | Para incentivar empresas, entidades do terceiro setor e órgãos públicos com atuação em São Paulo a desenvolver iniciativas e políticas de diversidade e inclusão, a Prefeitura de São Paulo, por meio da Secretaria Municipal de Direitos Humanos e Cidadania, apresenta a terceira edição do programa Selo de Direitos Humanos e Diversidade.O programa busca destacar as empresas e organizações que possuem as melhores práticas de promoção dos Direitos Humanos e valorização da diversidade.O prazo para a inscrição das propostas vai até 31 de agosto, e devem ser feitas pelo site da prefeitura. Mais “A necessidade de as organizações incentivarem práticas de inclusão e de responsabilidade social é ainda mais necessária no atual momento, em que todos nós precisamos enxergar o outro com mais empatia e humanidade”, ressalta a Secretária Municipal de Direitos Humanos, Ana Claudia Carletto.O Selo de Direitos Humanos e Diversidade é uma iniciativa que embasa a principal missão da pasta que é a de formular, articular e coordenar a Política Municipal de Direitos Humanos e Cidadania, de forma transversal, interseccional, participativa e com respeito à diversidade, por meio da promoção e defesa de direitos, em benefício da população, com atenção especial às pessoas em situação de vulnerabilidade, visando a uma sociedade justa, igualitária, inclusiva, solidária e intercultural.A defesa desses princípios perpassa pela garantia do direito ao emprego e apoio à subsistência do indivíduo, através de sua inserção no mercado de trabalho para a promoção da igualdade em direitos.O período de validade do selo é de um ano. As organizações que participaram em 2019 podem reinscrever os mesmos projetos —a fim de apresentar sua evolução— ou apresentar novas iniciativas. | empreendedorsocial |
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] | Em cinco meses de pandemia, o Fundo Emergencial para a Saúde bateu a meta de captar R$ 40 milhões para ajudar no combate à Covid-19 no Brasil.A ação, criada em março pelo Idis, BSocial e Movimento Bem Maior, começou beneficiando hospitais filantrópicos de São Paulo. Depois de ganhar força com mais apoiadores, se estendeu para 16 estados e distribuiu recursos para um total de 40 hospitais.“O sucesso do fundo, levando recursos para ajudar milhares de pessoas, mostra a força da filantropia e a generosidade do brasileiro, que certamente está aprendendo que transformar é possível”, diz Flora Botelho, cofundadora da BSocial. Mais A forma como a pandemia se espalhou mostrou a importância de levar os recursos para estados em situação mais vulnerável, como Pernambuco, Amazonas, Acre, Rio de Janeiro, Ceará, Minas Gerais entre outros. Em Manaus, onde a mortalidade foi elevada, quase R$ 1 milhão foram encaminhados para a Associação Brasileira de Enfermagem (AM). Treze Santas Casas de várias partes do país também receberam recursos para enfrentar batalha contra o novo coronavírus.“Este foi um movimento que engajou, além de empresas e grandes filantropos, a sociedade como um todo. É uma união inédita em torno da saúde pública”, explica a presidente do Idis, Paula Fabiani. O Fundo reuniu um total de mais de 10 mil doadores, entre empresas de todos os tamanhos e área de atuação, pessoas físicas, organizações e plataformas e famílias voltadas à filantropia.Carola Matarazzo, diretora-executiva do Movimento Bem Maior, conta que “como fomos um dos primeiros auxílios a chegar, os gestores dos hospitais nos diziam que o Fundo não estava trazendo só recursos financeiros, mas também uma nova esperança porque eles percebiam que contavam com o apoio da sociedade”.Até o final de julho, as doações do Fundo haviam se transformado em 311 mil EPIs (Equipamentos de Proteção Individual), cerca de 11 unidades de medicamentos e em mais de 450 equipamentos hospitalares. | empreendedorsocial |
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] | O Movimento da Gastronomia Social (SGM, sigla em inglês), uma rede global de comunidades locais que usam o poder da comida para criar mudanças sociais, lançou nesta quarta-feira (5) o SGM Map.O mapa é uma ferramenta que aumenta a visibilidade das comunidades de gastronomia social em todo o mundo e impulsiona a conexão, compartilhamento de habilidades, captação de recursos, colaboração intersetorial e multirregional.“Percebemos que as organizações que se conectam, colaboram entre si e trocam conhecimentos numa abordagem de rede são capazes de gerar uma maior contribuição social. Queremos que todas as organizações de gastronomia social tenham acesso a redes fortes e o SGM Map é uma das formas de fazer com que isso se torne realidade”, afirma Kiu Coates, coordenador da comunidade global do SGM. Mais Atualmente, existem mais de cem organizações membros já listadas no mapa. Na versão pública, qualquer pessoa pode pesquisar o perfil de uma entidade por região geográfica, principal tipo de atividade desenvolvida, palavras-chave ou Objetivos de Desenvolvimento Sustentável (ODS) que a organização enfoca.Existem diversas organizações que usam o poder da comida para criar mudanças sociais e contribuir para os Objetivos de Desenvolvimento Sustentável. Dois exemplos são a Gastromotiva e o Banco de Alimentos, integrantes da Rede Folha de Empreendedores Socioambientais. Mais Um dos integrante da comunidade global do SGM oferece treinamento profissional para reclusos do sistema prisional no Reino Unido, outro oferece integração cultural de refugiados na Alemanha. O movimento também conta com uma iniciativa de combate ao desperdício alimentar na Suíça e um trabalho de agricultura inclusiva no Nepal."Colocamos nosso propósito no centro e, de maneira circular, estamos trabalhando em direção ao mesmo objetivo. Aqui [no SGM] cada um é parte de um todo, aqui todos são criadores, aqui todos são ouvidos, aqui tomamos a decisão de nos unir para demonstrar que juntos somos mais e que a gastronomia pode alterar profundamente a inequidade existente em nosso planeta", diz Rafael Rincon, fundador do Comida Para Todos, em Santiago, e membro da comunidade SGM.Qualquer organização ou projeto que utilize a comida como ferramenta de impacto social pode se registrar gratuitamente para obter um perfil no SGM Map.Ao fazer isso, torna-se também um membro da comunidade e por isso passa a ter acesso à área exclusiva da plataforma que exibe as conexões entre os inscritos, detalhes de contato de outros membros, e uma rede de compartilhamento de habilidades que permite a interação e colaboração entre todos.Interessados em conhecer o mapa ou participar dele devem acessar o site http://www.socialgastronomy.org/ | empreendedorsocial |
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] | Por 15 anos, o Prêmio Empreendedor Social, realizado pela Folha em parceria com a Fundação Schwab, fomentou líderes socioambientais à frente de iniciativas inovadoras e sustentáveis, com diferentes focos de impacto.Em 2020, o maior concurso de empreendedorismo social na América Latina se reformula em prol de um interesse comum: o enfrentamento à pandemia do novo coronavírus e seus desafios. Em edição especial, a Folha e a Schwab realizam o Prêmio Empreendedor Social do Ano em Resposta à Covid-19.O objetivo é selecionar, premiar e fomentar líderes de ações de destaque durante a pandemia, especialmente entre as populações mais vulneráveis, por meio de soluções inovadoras capazes de levar ajuda emergencial, mitigar os efeitos negativos e também deixar um legado para o pós-pandemia.Colaboração é a palavra que vai nortear o concurso nesta edição especial para eleger 30 iniciativas de impacto social (10 em cada categoria) em resposta aos desafios trazidos pela Covid-19 ao país e para o enfrentamento de uma crise sanitária, social e econômica sem precedentes.Os finalistas ganham projeção nacional e internacional, reforçada pelo alto nível de qualificação e pelo networking oferecidos pelos parceiros, pela Rede Folha de Empreendedores Socioambientais e pela Rede Schwab de Empreendedores Sociais, uma das entidades-irmãs do Fórum Econômico Mundial.Critérios de seleção e requisitos: leia o regulamento.Os semifinalistas do concurso serão divididos pela Banca Avaliadora em três subcategorias. São elas:Ajuda HumanitáriaSe alinham a essa subcategoria iniciativas de caráter socorrista e emergencial, com base comunitária e periférica. As ações devem ser de amparo às comunidades brasileiras mais vulneráveis durante a pandemia da Covid-19.Mitigação da Covid-19Essa subcategoria é voltada a iniciativas relacionadas a áreas estratégicas de mobilização de recursos, que contribuíram para a redução dos impactos negativos gerados diretamente pela Covid-19.Legado Pós-PandemiaNessa terceira subcategoria serão incluídas iniciativas voltadas à retomada da economia e contribuições para um futuro menos desigual e mais sustentável. São casos que deixam legados de maior eficiência em gestão, no uso de dados e de tecnologia, em influência em políticas públicas, entre outros. | empreendedorsocial |
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] | A Ticket Log, marca de gestão de frotas e soluções de mobilidade da Edenred Brasil, com o objetivo de apoiar a população em meio à crise causada pela pandemia da Covid-19, anuncia a campanha “Tanque cheio, coração também”, que estará presente nos mais de 18 mil postos de combustíveis credenciados à marca.A campanha envolve a participação de Raí, ex-jogador e fundador da Fundação Gol de Letra.A iniciativa conta com aporte financeiro privado de R$ 1,8 milhão, que serão convertidos em cestas básicas digitais para as famílias atendidas pelos projetos da fundação em São Paulo, Rio de Janeiro, Maranhão e Ceará.Ao todo, a ação prevê beneficiar cerca de 6.500 famílias, o que compreende um universo de até 26 mil pessoas.A dinâmica da ação prevê que, a cada R$ 100 em abastecimento nos cartões Ticket Car e Ticket Fleet, R$ 1 será doado à Fundação Gol de Letra, sem desconto ao estabelecimento.A campanha tem duração de um mês, e os valores doados serão assumidos pelo fundo financeiro da marca.A ação combina o direcionamento do fluxo de abastecimento para os postos parceiros com uma assistência financeira, por meio das cestas básicas digitais.Com isso, dá liberdade para que as famílias mais afetadas pela pandemia possam adquirir produtos prioritários e adequados à sua realidade em supermercados credenciados à marca Ticket, do mesmo grupo.A divulgação da campanha será realizada em parceria com os postos de combustíveis credenciados da Ticket Log em todo o país, o que possibilita maior engajamento e adesão dos usuários do cartão.A iniciativa, válida entre 15 de julho e 15 de agosto, é derivada do Clube de Parceiros Tamo Junto, programa lançado em junho, com os parceiros, e que agrega plataformas para a gestão do dia a dia mais simplificado com as soluções Ticket Log, ofertas de antecipação de reembolso e volume de negócios.Entre as outras ações desenvolvidas pela marca nos últimos meses, está o lançamento de uma plataforma exclusiva que disponibiliza informações para a população, em especial para aqueles que atuam em serviços essenciais, com os locais de postos ativos e os valores dos combustíveis, de forma a facilitar o acesso a esses estabelecimentos no dia a dia.A Ticket Log também liderou a campanha “Você no contra-ataque”, outra ação para arrecadação de fundos a ser convertidos em cestas digitais para a Fundação Gol de Letra. Além disso, a marca realizou uma série de doações, entre elas, mais de 25 mil itens de EPIs (Equipamentos de Proteção Individual) e dois respiradores mecânicos para o Hospital Lauro Réus, em Campo Bom (RS), onde fica a sede da marca. | empreendedorsocial |
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] | O ultramaratonista Carlos Dias, 47, começou a correr há 20 anos, em uma rua sem saída em São Bernardo do Campo, cidade da Grande São Paulo onde nasceu. Hoje, soma 148 mil km percorridos, em mais de 80 países.“Minha infância toda foi na rua Iran, onde comecei a brincar e sonhar em fazer diferença no esporte”, diz.Um de seus diferenciais é o lema “transformar quilômetros em sorrisos”. Em campanhas solidárias, Dias “vende” parte da distância percorrida nas provas de mais de 42 km em troca de doações para o Hospital do Graacc (Grupo de Apoio ao Adolescente e a Criança com Câncer), referência internacional no tratamento do câncer infantojuvenil.O exemplo de solidariedade veio de casa. Sua mãe, Neli (1945-2010), faxineira de uma empresa, fazia questão de doar regularmente a creches e instituições sociais.Formado em administração de empresas, o ultramaratonista fala com orgulho dos títulos que conquistou: dois recordes no Livro dos Recordes Brasileiro, o RankBrasil.O primeiro veio em 2008, após cruzar o Brasil de Oiapoque ao Chuí, correndo 9.000 km em cem dias. No ano seguinte, em 2009, se tornou o primeiro sul-americano, entre 180 atletas de 40 países, a cumprir o desafio de percorrer os quatro desertos mais extremos no planeta: Gobi, Antártica, Atacama e Saara.O encontro com a filantropia aconteceu durante a preparação para a prova de Gobi. Ele fez um check-up em que um dos exames foi marcado no Hospital do Graacc. Ao fim do teste, foi convidado a conhecer o prédio e o trabalho dos especialistas. “Saí de lá emocionado, pensando que não podia mais correr só por medalhas. Falei para as crianças que correria por elas, mas ainda não sabia como ajudar”, conta.Meses depois, nos Estados Unidos, Dias realizou a primeira prova com 20% da quilometragem revertida em doações. Foram 5.130 km, de Nova York a San Francisco, em 60 dias. Cada quilômetro foi vendido por US$ 20, o que lhe rendeu uma primeira doação de R$ 800.Na corrida seguinte, em 2010, ele deu a volta no Brasil, em 365 dias, correndo 18 mil km, a R$ 2 cada. Vendeu 2.400 km. A Tegma Gestão Logística, então sua patrocinadora, completou a diferença. Foi a sua mais alta doação: R$ 36 mil. Em doze anos de colaboração, Dias calcula que captou cerca de R$ 50 mil em troca de quilômetros. Na quarentena, transferiu o desafio para a esteira. Ele correu um total de 47 horas entre os dias 15 e 17 de abril, feito transmitido em lives, e arrecadou R$500 para a instituição.“Cada gota conta. Se negligenciarmos o pequeno, nunca teremos o grande”, diz. “O país que doa gera um ciclo virtuoso, a sociedade se torna mais harmoniosa.”Depois da pandemia, ele pretende voltar ao deserto da Namíbia para um percurso de 250 km e correr os cerca de 1.400 km que separam São Paulo de Porto Seguro (BA) em prol do combate ao câncer infantil. Os futuros quilômetros podem ser comprados no site do maratonista (http://www.carlosdiasultra.com.br/). | empreendedorsocial |
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] | O coronavírus chegou para mudar a rota do planeta. O comportamento do ser humano teve que se adaptar à tecnologia da noite para o dia. Dessa forma, estamos, sim, na era da responsabilidade pessoal para a produção de humanização via telinhas e telonas.Nós, da Associação Viva e Deixe Viver (Viva), exercitamos desde 2016 a humanização da tecnologia por meio do ensino continuado a distância para nossos colaboradores, afiliados e mais de 1.200 contadores de histórias voluntários, que atuam em 86 hospitais do país.No entanto, também foi necessário nos adaptarmos a essa nova realidade. Como medida de prevenção e em nome da santa ciência, nossas atividades presenciais foram suspensas. Mais Para continuarmos com o nosso propósito, tivemos que nos reinventar e buscar estratégias para estar próximos de nossa rede. Ela impacta, anualmente, mais de 220 mil cidadãos, sendo 62 mil crianças de até 6 anos. Esse público inclui voluntários, parceiros, funcionários, crianças, adolescentes, pais e mães, hospitais e escolas.Por conta disso, ampliamos nossas atividades no ambiente digital que, neste período de quarentena, chamamos de tempo do conhecimento. Agora, os canais de comunicação da Viva –site, Instagram, Facebook e YouTube— contam com dicas de especialistas sobre prevenção ao Covid-19, informações oficiais do Ministério da Saúde, da Organização Mundial da Saúde e de comissões de infectologia dos hospitais parceiros, com o objetivo de informar a população por meio de dados concretos de fontes confiáveis.Também estamos engajados com o objetivo de possibilitar a presença da contação de histórias no ambiente familiar, garantindo aprendizagem, afeto e diversão para todos.Para isso, as “Domingueiras de Histórias” que aconteciam no Parque Trianon, na região da avenida Paulista, em São Paulo, agora são online. Com isso, um incrível efeito imediato desse movimento se deu na comunicação da nossa rede de voluntários. Antes da Covid-19, eles exerciam esse papel em suas respectivas praças, cada um no seu quadrado. Hoje, esse conjunto se reconhece como “nós”. Temos a força da interdependência para que continuemos a defender nossa causa: uma sociedade construída com base em relações humanizadas.Temos que ser empáticos, humanos e admitir que, nesse momento, todos os recursos podem e devem ser usados. A contação de histórias socializa e desempenha papel essencial no sentido de mostrar a importância de saber partilhar, cooperar com o outro, comunicar-se e relacionar-se em diferentes situações, desenvolvendo o respeito a si mesmo e ao próximo.Também criamos o Viva Personas, um projeto especial com o apoio de artistas e personalidades de diversas áreas, que se juntaram a nós para levar conforto e carinho às crianças e adolescentes hospitalizados, além de sensibilizar suas famílias, contadores de histórias, classe médica e a sociedade de maneira geral.As histórias podem ser acompanhadas por meio do nosso portal Bisbilhoteca Viva, que, desde 2017, oferece diversos conteúdos culturais, em formato virtual, gerados a partir de materiais da Associação como livros digitais, músicas, vídeos de histórias e jogos interativos.Além disso, estamos participando efetivamente de ações que contribuem para o bem-estar de filhos de médicos, enfermeiros, auxiliares de enfermagem, técnicos e demais profissionais de saúde, que atuam na linha de frente do combate ao coronavírus, levando a contação de histórias, de forma online, para as crianças que estão apartadas da companhia de seus pais.Vale ressaltar também que a Viva Eduque, espaço criado pela entidade para a difusão cultural, educacional e gestão do bem-estar para a sociedade, conta atualmente com extensa programação online de eventos, workshops e cursos com sistema de ensino a distância.Com essas atividades, continuamos nossa missão de contribuir para um mundo mais humano, colaborativo e cuidadoso, sempre com imaginação e criatividade para aproveitar as ferramentas que temos no momento, fazendo o melhor a partir disso. | empreendedorsocial |
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] | O British Council do Brasil realiza nesta quarta-feira (29), às 11h, o webinar gratuito "Mulheres debatem: desafios da Covid-19 sobre empreendedoras negras".O evento é parte da série de webinars sobre o impacto da Covid-19 na vida das mulheres do programa do British Council Mulheres na Ciência, que busca o fortalecimento de vínculos em torno de mulheres na ciência no Brasil e com o Reino Unido nos âmbitos individual e institucional. Interessadas e interessados podem se inscrever via formulário de inscrição. Mais A conversa é realizada em parceria com o programa Dice (Desenvolvendo Economias Inclusivas e Criativas) e vai trazer mulheres que estudam e aceleram o empreendedorismo feminino brasileiro para discutir como a pandemia do coronavírus afeta o cotidiano de empreendedoras negras em seus diversos territórios.Participam do painel Ítala Herta (Vale do Dendê e Diver.SSA), Silvana Bahia (Olabi), Tatiana Silva (Fa.Vela) e Vera Oliveira (British Council).Antes desse, foram realizados nos dias 11 e 21 de julho outros dois webinars do programa Mulheres na Ciência: "Meninas na escola, mulheres na ciência: os impactos da pandemia e os desafios na educação" e "Mulheres debatem: por que a Covid-19 afeta a produtividade científica feminina?".É possível assistir às gravações de ambos os debates pelo site do British Council, em britishcouncil.org.br/mulheres-na-ciencia/webinars. | empreendedorsocial |
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] | Com a chegada da Covid-19 e o isolamento social, muitas empresas e profissionais liberais tiveram sua renda modificada e, em alguns casos, zerada.Segundo dados da pesquisa Lynx, mais de 70% dessas empresas são a principal renda da respectiva família, e 55% está recebendo menos de R$ 1.000 mensais.Para oferecer um suporte adicional às mulheres microempreendedoras, a aceleradora LeVila, idealizada pela Lynx, juntamente com outros parceiros, criou um ambiente digital ideal para que empresas e pessoas físicas possam fazer doações diretas para histórias reais dessas mulheres que passam pela crise. Mais Um ato de solidariedade e empatia para promover autonomia financeira feminina. “A proposta é que cada microempreendedora possa contar sua história e quem faz a doação, se conecte com algumas destas demonstrações de resiliência e de coragem, comprometendo-se a contribuir de forma direta e simples”, conta Wal Flor, idealizadora da Levila.A equipe Lynx está fazendo uma busca ativa de microempreendedoras, convidando-as para cadastramento e checando a documentação das mulheres empreendedoras e a veracidade da história de cada uma.A curadoria das histórias está sendo realizada em parceria com a Prefeitura de São Paulo (ADE Sampa), empresas, startups e ONGs.Todas as informações estão na plataforma www.levila.me.Para facilitar as doações, foram criadas seis categorias desssas empreendedoras, que fazem parte do grupo de apoio da LeVila: saúde e bem-estar –massagistas, terapeutas, coaching e personal trainer; alimentação –cozinheiras, confeiteiras; autoestima –consultoras de beleza, maquiadores, manicures, cabeleireiras e costureiras; economia criativa –produtoras, artistas; educação –educadoras físicos, de idiomas, artes; além de mobilidade e logística –motoristas de aplicativo, entregadoras delivery e mecânicas.Os valores das doações para pessoas físicas são pré-fixados entre R$ 30 e R$ 800 e podem ser feitas de forma pontual ou recorrente, tudo de forma automatizada, na plataforma de market place disponibilizada pela SMPlaces em parceria com o meio de pagamento viabilizada pela PagSeguro.Em caso de doações de valores diferentes, o processo se dará por contato via email. As empresas podem participar dobrando o valor das doações realizadas pelas pessoas físicas, na categoria que esteja mais alinhada à sua cadeia de valor, num mecanismo conhecido como matching.O objetivo da LeVila, nos três primeiros meses, é selecionar mil mulheres empreendedoras e captar R$ 1 milhão de pessoas físicas e mais R$ 1 milhão de empresas por meio de cotas que se iniciam a partir de R$ 50 mil.Neste cenário, as empreendedoras podem ganhar até R$ 658 por mês durante os três meses da campanha.Além das doações financeiras, as selecionadas também contarão com uma rede de apoio, composta por mentoria, divulgação e micro treinamentos online relacionados a educação financeira, autoestima e produtividade. | empreendedorsocial |
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] | A IBM, multinacional de informática, anunciou que seus funcionários da América Latina alocaram mais de 26 mil horas de trabalho voluntário durante a pandemia da Covid-19.Usando a tecnologia como um facilitador, as iniciativas da empresa ajudam instituições educacionais, ONGs, governos e empresas a desenvolver projetos e programas que apoiem a sociedade e as comunidades em toda a região durante o período de crise econômica e sanitária e isolamento social.As horas gastas são equivalentes a mais de 12 anos de trabalho contínuo, considerando jornadas de trabalho equivalentes a oito horas por dia durante cinco dias por semana.Para Ana Paula Assis, presidente da IBM na América Latina, a pandemia forçou as empresas a se posicionarem de uma forma cada vez mais relevante no que tange à responsabilidade social.“Os clientes vão cada vez mais olhar para esse papel de protagonismo de agente que contribui para a economia e a sociedade em que se insere. A responsabilidade social então passa a ser um investimento social para a sustentabilidade”, afirma.As horas de voluntariado dos chamados “IBMistas” foram dedicadas principalmente a programas de treinamento para professores e alunos, tradução de conteúdo, consultoria de negócios, desenvolvimento e adaptação de soluções que usam inteligência artificial, orientação online, entre outros.Segundo Ana Paula, a chave para fazer a diferença na transformação da sociedade é acompanhar organizações, instituições educacionais, governos e empresas no caminho da digitalização, como fez e continua fazendo a IBM."Nesses momentos sem precedentes, como o que estamos vivendo, tenho orgulho de que os 'IBMistas' tenham se unido para colaborar com nossa comunidade, possibilitando o uso da tecnologia, fornecendo recursos, experiência, tempo e dedicação para fazer a diferença para os cidadãos e para nossa sociedade", diz a presidente.A IBM possui uma política de flexibilidade que permite que os funcionários abatam horas de trabalho usando suas horas de voluntariado. Os interessados em se voluntariar se cadastram em projetos e iniciativas cadastrados na plataforma interna de trabalho voluntário da empresa.Uma das iniciativas de impacto social realizadas na pandemia foi a parceria entre IBM e Cisco em prol das instituições educacionais da América Latina. Mais A partir do conhecimento dos funcionários da IBM, as duas empresas de tecnologia ajudaram escolas a continuar com suas aulas regulares durante o isolamento social usando a plataforma Cisco WebEx.Mais de mil "IBMistas" ministraram aulas para os professores, para que eles pudessem tirar o máximo proveito da plataforma, bem como ajuda telemática em tempo real para resolver quaisquer questões ou problemas técnicos.Mais de 9.300 professores e educadores foram treinados, impactando mais de 164 mil estudantes em toda a América Latina.Outro destaque são os serviços de consultoria voluntários prestados para o governo de São Paulo. Um exemplo é o de auxílio ao InovaHC, movimento para incentivar a inovação dentro e fora do Hospital das Clínicas da Faculdade de Medicina da USP. A IBM vai ajudar nas próximas etapas do movimento, promovendo o desenvolvimento de um ecossistema que possibilite a transferência de conhecimento científico, tecnológico e cultural entre os setores público e privado.Além disso, os consultores também apoiarão o design, o planejamento e os recursos necessários para escalar um piloto para acelerar a adoção de novas tecnologias por pequenas e médias empresas em São Paulo. A IBM também lançou um projeto para investigar possíveis tratamentos de Covid-19 em sua IBM World Community Grid.A plataforma permite que qualquer pessoa com um dispositivo de computação doe poder de computação não utilizado para pesquisas científicas de ponta em questões de saúde e sustentabilidade.De acordo com Ana Paula, os funcionários da IBM têm orgulho do trabalho voluntário realizado em combate à pandemia.“Certamente foi uma das principais atividades de engajamento que vivenciamos na nossa história. Os IBMistas hoje se sentem absolutamente orgulhosos de contribuir para a melhoria da sociedade”, afirma.Para ela, o principal ponto a se pensar não é a importância da responsabilidade social em si, mas sim “como resolver os desafios de capacitar as pessoas para as novas oportunidades que vão surgir numa economia que é cada vez mais digital”.E é por isso que a empresa usa desde antes da pandemia sua expertise em tecnologia para contribuir à sociedade. Neste ano, além dos projetos de impacto a ONGs, escolas e governos, a IBM também lançou a segunda edição de sua maratona Behind the Code.A competição de codificação virtual reúne desenvolvedores para resolver desafios de negócios do mundo real por meio do uso de tecnologias disruptivas, como inteligência artificial, internet das coisas, blockchain, entre outras, todas disponíveis na IBM Cloud.Durante a Maratona, a IBM vai fornecer ferramentas e conteúdos para ajudar os desenvolvedores em sua jornada de aprendizado, auxiliando-os na resolução dos desafios de negócios que serão apresentados durante a competição e aprimorando suas habilidades nas tecnologias mais solicitadas no mercado de trabalho atual.As inscrições estão abertas até 7 de agosto em https://ibm.co/3fzZ1lD. | empreendedorsocial |
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] | A inovação social reside na forma de como fazer o processo de transformação acontecer, evidentemente incluindo componentes novos, mais seguros e eficientes.É algo que deve estar aberto para novas inovações por meio de um processo continuado de experimentação, com constante observação e identificação daquilo que pode ser inovado.Logo se conclui que o campo de inovação social é muito vasto e, de uma importância significativa no processo de desenvolvimento, com princípios de sustentabilidade e inclusão social.Um auditor de indicadores sociais de projetos apoiados pela Inter-American Foundation e Instituto Oi Futuro, Eduardo Batista, no ano de 2014, em uma reunião com camponesas e camponeses, na área experimental do Centro de Educação Popular e Formação Social (CEPFS), didaticamente definiu inovação social como sendo uma poda.Segundo ele, quando se faz uma poda em uma árvore, nascem novos brotos, novos ramos que darão mais e melhores frutos.Avaliei como bastante didática essa definição, sobretudo para a compreensão das camponesas e camponeses, na oportunidade em reunião, em busca de melhores condições de vida.Claro e evidente que o resultado final dependerá, sempre, da eficiência da poda. Se a poda for feita tecnicamente correta e no momento correto, em relação à planta, haverá novos brotos, novos ramos que darão mais frutos e com mais sustentabilidade. Do contrário o resultado pode ser drástico, extremamente complicado, podendo levar à morte da planta ou no mínimo à perda da produção no ano em que a poda for realizada.Partindo desse pressuposto, logo se percebe que no processo que se busca inovar é fundamental que haja um bom e participativo planejamento a ponto de se identificar bem o que e como se pretende inovar, de tal modo que a poda (retirada de determinados componentes ou iniciativas) ou a incorporação de novos elementos ao processo possa ter eficiência para o alcance dos objetivos pretendidos.Portanto, são processos que devem ser liderados por pessoas que tenham uma visão sistêmica, inclusiva e possam assumir a condição de moderadores no processo, acolhendo as ideias e promovendo o diálogo, no horizonte de se encontrar os melhores e mais seguros caminhos para se efetivar a inovação pretendida.Trago para a reflexão a idéia de que inovações mais seguras requerem tempo para maturar possíveis e sustentáveis caminhos. Até porque é preciso olhar bem, se apropriar do que já se tem, do que já vem sendo desenvolvido, para poder pensar novos caminhos, novos maneiras de fazer, com mais eficiência, com menos custos, com mais sustentabilidade etc.Isso não significa dizer que não há possibilidade de se inovar em uma crise. Contudo, as inovações que nascem em períodos de crise, embora tenham origem na realidade, na necessidade de mudar, podem ter períodos de eficiência menores em razão das estratégias nascerem a partir da realidade de crise, não sendo possível dedicar tempo suficiente para o planejamento, para o processo de pensar e repensar os caminhos. Mais Nesses casos, com certeza, haverá ainda mais necessidade de novas podas, de reaver os processos em cursos, justamente para repensar os caminhos e estratégias adotadas.Costumo refletir que, em uma crise, há uma tendência das pessoas se agarrarem, a primeira opção de saída ofertada.Vejamos, se nos encontrarmos em uma enchente, analisando-a como cenário de crise iremos perceber que uma primeira iniciativa possível será a de nos agarramos aos primeiros galhos, como forma de nos salvar, sem analisar se os instrumentos são seguros ou não. Isso porque não há tempo para pensar, para analisar se o que aparece em nossa frente pode ser ou não sustentável.Fica evidente que, em que nos agarrarmos em uma crise pode ser ou não a saída, sobretudo se o objetivo maior for a superação.Assim sendo, há sempre a necessidade de avaliação permanente do caminho trilhado a partir de uma crise, sempre na perspectiva de identificar se é possível inovar, se podem ser feitas podas, se há novos fatos possíveis de melhorar os processos de tal modo a torná-los mais eficientes, mais seguros e, portanto, com mais chance de alcançar a superação da crise.É com essa abordagem que o Centro de Educação Popular e Formação Social (CEPFS) vem atuando no semiárido da Paraíba há 35anos.Necessitamos de novos parceiros e financiadores para ampliar esse importante trabalho. Visite nosso site www.cepfs.org.br, conheça nosso trabalho e se torne um doador. Ajudem-nos a continuar com a missão de promover o empoderamento daqueles que mais precisam. | empreendedorsocial |
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] | O enfrentamento à Covid-19 ultrapassou nesta segunda-feira (20) o marco de R$ 6 bilhões em doações, segundo o Monitor das Doações da Associação Brasileira de Captadores de Recursos (ABCR).A média mensal de contribuições, porém, teve queda no último mês de junho --período com maior número de casos e maior demanda de auxílio às populações vulneráveis.Entre o final de março, quando teve início o isolamento social, e o final de maio, foram doados R$ 5,5 bilhões, uma média de mais de R$ 2,2 bilhões contribuídos ao mês. Em junho, no entanto, a arrecadação somou pouco mais de R$ 270 milhões, 88% a menos que a média anterior. Já nas duas primeiras semanas de julho, o ritmo antes estável das doações voltou a subir, com R$ 230 milhões em 15 dias.São consideradas pelo Monitor, atualizado diariamente, todas as contribuições anunciadas publicamente por empresas, pessoas físicas, instituições e associações desde o início da pandemia no Brasil, em março.De acordo com Márcia Woods, presidente do conselho da ABCR, a diminuição no volume mensal pode ser explicada pelo fato de que 82% do montante refere-se às doações milionárias de empresas feitas no susto inicial da pandemia, como o R$ 1 bilhão do Itaú e os R$ 400 milhões da JBS. Mais Estes valores, embora anunciados há meses, ainda estão sendo desembolsados e convertidos em benefício social. Esse fator, somado ao cenário de incertezas econômicas, justifica a escassez de grandes movimentações no terceiro mês de pandemia.“A doação que foi divulgada no começo está só agora sendo transformada em benefício social. Então não tem por que as empresas anunciarem mais doações enquanto elas ainda estão destinando o recurso que prometeram”, explica Marcia.“Ainda estamos vendo os respiradores chegando, os leitos sendo abertos. O recurso empenhado naquele primeiro momento de emergência ainda está sendo entregue”, completa.Apesar da queda na arrecadação, o número de doadores, que já ultrapassa os 440 mil, continua crescendo de maneira significativa, com cerca de 15 mil novos contribuintes a cada semana.Segundo Woods, a quantidade de contribuintes é reflexo do número crescente de campanhas —já são mais de 500 financiamentos coletivos mapeados pela ABCR. Essas mobilizações alcançam cada vez mais doadores, ainda que estes contribuam com valores pequenos.“O que se mantém são as campanhas, elas continuam crescendo. Isso é importante, porque são os pequenos projetos que estão sendo financiados, então temos uma pulverização de causas maior”, afirma.As campanhas e lives se encontram logo atrás das empresas no ranking de doações consolidadas do Monitor ABCR. Juntas, representam representam 8% do montante (R$ 480 milhões).A maior parte desse quase meio bilhão arrecadado diz respeito aos financiamentos coletivos das organizações sociais, que no momento concentram seus esforços na distribuição de auxílios emergenciais, cestas básicas e outras iniciativas de combate à Covid-19.Só a ONG Gerando Falcões, presente em dezenas de favelas brasileiras, já arrecadou mais de R$ 11 milhões com sua campanha “Corona no Paredão” de distribuição de cestas básicas digitais a comunidades vulneráveis.Outra campanha, lançada no início de julho, é a do Movimento União Amazônia Viva para captar R$ 6 milhões em caráter emergencial.Organizado por personalidades famosas e voluntários, o Movimento tem o objetivo de conter o avanço da Covid-19 entre os povos da floresta e vai destinar os recursos arrecadados às ações no Alto Rio Negro (AM), no Baixo Amazonas (PA) e junto às comunidades do Vale do Javari (AM) e Yanomami (AM e RR).Nessas primeiras semanas de julho, o fundo já arrecadou R$ 1,4 milhões. Para doar, acesse o site.Uma iniciativa semelhante que tem fortalecido a população carioca em vulnerabilidade desde o início da pandemia é o Movimento União Rio.O que começou como uma campanha de WhatsApp para ajudar a reformar parte do Hospital Universitário Clementino Fraga Filho (HUCFF) evoluiu para uma mobilização de 11 mil doadores.Até o momento, a campanha já arrecadou mais de R$ 55 milhões de reais. Desse total, mais de R$ 20 milhões foram destinados à assistência de 237 comunidades cariocas.Mais de 235 mil famílias foram beneficiadas com a entrega de mais de 3.000 toneladas de alimentos e quase 950 mil litros de materiais de limpeza e higiene.Para contribuir com as ações do Movimento, acesse movimentouniaorio.org.Os financiamentos coletivos mapeados pela ABCR são aqueles que já angariaram pelo menos mais de R$ 10 mil.Enquanto isso, milhares de campanhas digitais ocupam plataformas online como a Vakinha. A empresa criou, inclusive, uma página específica só para as arrecadações para o enfrentamento da Covid-19.Segundo o site, as campanhas criadas a partir da chegada do coronavírus no Brasil já arrecadaram, juntas, mais de R$ 15 milhões.Desde fevereiro deste ano, foram criadas mais de 250 mil vaquinhas. Já são mais de 1 milhão na plataforma, sendo 40% delas com viés solidário.Com uma quantidade tão grande de campanhas pedindo doações, muitas instituições do terceiro setor sofrem tentando captar os recursos necessários para continuar seus projetos, principalmente aquelas cujo trabalho original não se alinha às necessidades do combate à Covid-19.Um exemplo é a Turma do Bem, cuja maior parte dos recursos provém de vendas comissionadas de produtos odontológicos. Com os dentistas parados desde março por conta do isolamento, houve queda brusca na renda da organização.Desde o início da pandemia, as ONGs são impactadas pelas políticas de isolamento social, que impedem a realização de eventos e bazares beneficentes, importantes fontes de captação de muitas organizações.Mesmo com a digitalização das campanhas, mantém-se a dificuldade de arrecadação durante a crise econômica, uma vez que são muitos financiamentos coletivos de emergência em um cenário de incertezas financeiras.De acordo com Fábio Deboni, gerente executivo do Instituto Sabin, o recorde de R$ 6 bilhões em três meses deve ser comemorado, mas sem deixar de questionar para onde vai todo esse dinheiro."É importante observar que mais de 80% das doações são provenientes de empresas, principalmente as que atuam no sistema financeiro, nos ramos de alimentos e bebidas, e mineração. Com a verba já enviada, é o momento de observar se chegou ao destino. Isto é o mais importante", afirma.O especialista destaca que analisou o estudo inédito “O impacto da Covid-19 nas organizações da sociedade civil brasileiras”, coordenado pelas consultorias Mobiliza e Reos Partners e cofinanciado pelo Instituto Sabin, Fundação Tide Setúbal, Fundação Laudes, Instituto ACP, Instituto Humanize, Instituto Ibirapitanga e Ambev.A pesquisa mostra que, mesmo com o marco histórico das doações, duas em cada dez instituições do país estão sem fundos para manter projetos e dar continuidade às atividades junto às comunidades em que atuam.Para chegar aos indicadores, foram realizadas entrevistas qualitativas com gestores de 1.760 organizações da sociedade civil do país e, por meio destes formulários, as entidades destacaram como foram impactadas pela crise.As respostas apontam para um cenário bastante complexo: 87% delas relataram ter todas ou parte de suas atividades principais interrompidas ou suspensas, 73% revelaram que a crise as enfraqueceu muito (36%) ou parcialmente (37%).Sobre os principais impactos negativos da pandemia, 73% das entidades responderam que houve queda significativa da captação de recursos. Os índices apontados no estudo citado, segundo Fábio, permitem propor questões sobre o destino das doações."De que forma toda essa verba é direcionada às organizações sociais? Os recursos também são encaminhados para cobrir custos fixos e institucionais das organizações? E o mais importante: depois da pandemia, estas organizações sociais que atuam na intermediação destes donativos conseguirão manter suas equipes, espaços físicos, estruturas, projetos?", questiona Deboni.O que explica o prejuízo das ONGs mesmo em meio a um recorde de doações é a estimativa da ABCR de que 78% dos R$ 6 bilhões arrecadados desde março foram destinados à área da saúde (infraestrutura, compra de equipamentos e insumos), valor muito maior que os 17% voltados à assistência social e os 5% à educação.Agora, com a redução e desaceleração das doações mensais, as organizações enfrentam um período de maior demanda de auxílio por parte dos beneficiados e menor quantidade de recursos para atendê-los.Para Márcia Woods, o segundo semestre de 2020 será ainda mais desafiador para as ONGs, uma vez que o pós-crise ampliará problemáticas como desemprego, violência e desigualdade, tornando o trabalho do terceiro setor ainda mais necessário.Nessa linha, as doações serão essenciais para que essas instituições se reergam da crise. “As estratégias [das organizações] tiveram que ser revistas, e agora muitas delas estão agindo no online. Isso é muito positivo, é o que vai dar fôlego para que o terceiro setor consiga dar conta dos desafios que estão vindo no segundo semestre”, afirma a presidente do conselho da ABCR.“As questões sociais e humanitárias estão emergindo e, nesse segundo momento, a preocupação da população vai ser difusa. Os problemas vão emergir em diversas frentes e o apoio descentralizado da população, com cada um doando para o que acredita, é o que vai fazer as organizações se levantarem”, completa. | empreendedorsocial |