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sequence | sentence
stringlengths 301
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] | Desde que a pandemia da Covid-19 foi decretada, muita coisa mudou mundo a fora, inclusive o jeito de doar.O ambiente de crise e instabilidade se mostrou fértil para o surgimento de tecnologias de impacto social que aparecem com o objetivo de amenizar os efeitos negativos da pandemia, como o aplicativo Ribon, plataforma brasileira que possibilita que usuários doem sem gastar um centavo do seu bolso.O processo que permite a doação gratuita é simples: grandes empresas e fundações, como Malwee e Klabin, patrocinam o aplicativo, que já conta com mais de 50 mil usuários ativos por mês.Esse dinheiro é transformado em ribons, a moeda utilizada no app para fazer doações, e distribuído diariamente pros usuários da plataforma direcionarem para as ONGs cadastradas.Criada por estudantes da Universidade de Brasília (UnB) em 2016, a Ribon tem o objetivo de tornar a doação parte da cultura do brasileiro, indo além das campanhas nacionais de televisão ou fornecimento de donativos eventuais pelas ruas.Diferente da maioria dos empreendimentos, a startup de impacto social vive na pandemia seu melhor momento, e viu seus números de usuários e de doações crescerem nos últimos meses.Só no primeiro semestre deste ano, foram arrecadados mais de R$ 110 mil, valor que equivale a 60% do montante obtido pela startup durante todo o ano de 2019.Só com o que foi coletado em abril, maio e junho deste ano, a plataforma conseguiu ajudar mais de 543 mil pessoas no Brasil, África e Ásia durante a pandemia.Os resultados da Ribon são reflexo de um momento em que a arrecadação de doações para caridade bate recorde no Brasil. De acordo com o Monitor de Doações da Associação Brasileira de Captadores de Recursos (ABCR), até o momento já foram destinados para ações de combate ao novo coronavírus mais de R$ 5,9 bilhões.De acordo com o levantamento do World Given Index divulgado em 2019, o Brasil ocupa a 74° posição de 126 países presentes no ranking que mede o quanto que as pessoas estão dispostas a doar dinheiro. No entanto, especula-se que os brasileiros subirão algumas posições no ranking deste ano, tendo em vista o movimento de solidariedade registrado durante a pandemia.Rafael Rodeiro, CEO da Ribon, é otimista quando analisa o cenário da solidariedade digital.“Há anos trabalhamos pelo fomento à cultura de doação no Brasil e vínhamos tendo sucesso, cientes de que é um trabalho que leva tempo. Entretanto, a pandemia acelerou esse processo e despertou o sentimento de empatia entre as pessoas. A tecnologia tem uma participação muito importante nisso tudo”, afirma.A grande diferença da Ribon em relação aos demais atuantes no mercado é que nela os doadores podem doar para causas sem gastar dinheiro do seu bolso.No entanto, buscando contemplar os usuários que querem aumentar seu impacto para além das doações gratuitas, foi criado um serviço de assinaturas mensais de doações para as sete causas pré-selecionadas pela plataforma.O número de assinantes da modalidade triplicou a sua base desde março, quando a OMS (Organização Mundial da Saúde) decretou a pandemia.Outra característica da startup é que o foco das campanhas não é para o valor arrecadado, mas sim qual o potencial de impacto prático que ele causa na vida das pessoas.“O principal critério que levamos em conta ao escolher as ONGs beneficiadas é o quanto elas conseguem gerar de impacto com o recurso disponível. Nossa base de usuários recebe relatórios mensais do que está sendo feito com as doações e se empolga ao ver os números crescentes”, diz Rodeiro.No segundo trimestre de 2020, as doações realizadas via Ribon garantiram à população vulnerável brasileira mais de 543 mil higienizações de merendas escolares, 19 mil refeições, 297 rendas mínimas para catadores.Na África, foram 2.180 vidas cobertas com programa de nutrição infantil por um ano e outras 2.170 com programa de medicamentos contra doenças tropicais por um ano, além de outros projetos de impacto realizados na África e na Ásia.Entre os projetos beneficiados pela base de usuários da Ribon estão a Ação da Cidadania, que distribui alimentos e kits de higiene para famílias em vulnerabilidade; WFP Centro de Excelência Contra a Fome Brasil, que oferece descontaminação de merendas escolares para estudantes carentes de escolas públicas brasileiras; Pimp My Carroça, que garante renda mínima para catadores de materiais recicláveis; Evidence Action, que garante água potável na África; SCI, que oferece o controle de esquistossomose em países da África Subsaariana; PHC, de nutrição infantil e Living Goods, de saúde básica.Para realizar as doações para estas causas, basta baixar o aplicativo Ribon e seguir as instruções para escolher quais projetos o usuário quer destinar os donativos. | empreendedorsocial |
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] | Localizadas em municípios com mais de 200 mil habitantes com altos índices de casos confirmados de Covid-19, 619 Instituições de Longa Permanência para Idosos (ILPIs) foram selecionadas para receber um conjunto de ações de prevenção, monitoramento e testagem ao longo de três meses.O programa de R$ 100 milhões vai beneficiar 29 mil idosos e 22 mil profissionais e cuidadores de entidades distribuídas por 21 estados e Distrito Federal.É mais uma frente do Todos pela Saúde, iniciativa do Itaú Unibanco que destinou R$ 1 bilhão para o enfrentamento do novo coronavírus no Brasil. “Desenhamos ao longo dos últimos dois meses uma ação urgente e de alto impacto que não estava no radar da sociedade em geral para proteção dos idosos que vivem em instituições”, explica Claudia Politanski, vice-presidente do banco, ao antecipar à Folha detalhes do projeto.Para evitar a propagação da Covid-19 em um dos grupos mais vulneráveis na pandemia, o programa está organizado em dois pilares: prevenção e diagnóstico.“Vamos fazer o acompanhamento, com visitas regulares e testagem de 100% dos residentes e profissionais de instituições de todas as regiões do país”, diz a executiva.Desde meados de junho, começaram as entregas de 30 milhões de EPIs (máscaras cirúrgicas e de pano, óculos de proteção, face shield, luvas, avental, gorro) e itens de higiene (álcool em gel e líquido, sabonete, hipoclorito e papel toalha).As ILPIs filantrópicas e públicas cadastradas também vão receber 2.500 termômetros e 1.200 oxímetros, equipamento relevante no tratamento da Covid-19.“A doença tem um característica perversa, a hipóxia silenciosa, que faz com que pacientes com dificuldades para respirar cheguem ao hospital quando já é tarde demais”, afirma Claudia. Ela enfatiza a importância da medição da saturação do oxigênio no sangue, especialmente em idosos.Além de envolver secretarias estaduais e municipais de Saúde e de Desenvolvimento Social, o programa de atenção aos idosos institucionalizados conta com a participação da Sociedade Brasileira de Geriatria e Gerontologia e da Frente Nacional de Fortalecimento à ILPI.O monitoramento in loco da implementação dos protocolos de prevenção e testagem é feito pelo Observatório da Longevidade Humana e Envelhecimento (Olhe).“No mundo todo, o índice de mortes causadas pela Covid-19 é mais elevado entre pessoas idosas, principalmente entre aqueles que vivem em instituições coletivas.”, diz a enfermeira sanitarista, Miriam Ikeda Ribeiro.Responsável técnica pelo projeto, ela explica que uma equipe de 150 visitadores da ONG Olhe vão fazer visitas regulares às ILPIs cadastradas. São eles que vão alimentar a plataforma com dados sobre casos de Covid-19 e mortes nessa população específica.O cadastro do Sistema Único de Assistência Social tem em torno de 2.000 ILPIs, que abrigam 83 mil idosos, de um número estimado de 400 mil que vivem em instituições públicas, filantrópicas e particulares no país.“Para além dos três meses do projeto, estamos criando uma plataforma e um banco de dados sobre IPLIs, contribuição importante para o Brasil”, afirma Miriam, diante de limitadas informações sobre a situação de abrigos para idosos no país durante a pandemia.São Paulo, segundo ela, é o único estado que levantou dados sobre os 40 mil idosos que vivem em instituições, com 483 mortes computadas pelo Ministério Público até 10 de julho.“Temos 75% dos óbitos no Estado de São Paulo entre a população com mais de 60 anos, sendo que 3,8% deles são de idosos institucionalizados”, calcula a enfermeira. “É o único panorama de fonte fidedigna."A testagem em massa começou por Goiás, Minas Gerais e Distrito Federal, onde há o maior risco de contágio neste momento, segundo Luciana Nicola, superintendente de Relações Institucionais e Sustentabilidade, responsável pela implementação das ações.Para melhorar as condições de funcionamento das ILPIs atendidas e minimizar o impacto do isolamento social no dia a dia dos idosos, uma outra frente do projeto tem como parceiro o Magalu.A gigante do varejo de eletrodomésticos vai contribuir com logística e doação às instituições de parte dos 11.700 produtos de bem-estar, entre eles TVs, tablets, máquinas de lavar, secadoras e rádios de pilha."Os itens de bem-estar vão atender à demanda de higienização e também promover atividades lúdicas em um projeto intergeracional", explica Luciana. Os tablets vão servir para a interação virtual dos idosos com 10 mil escoteiros.O projeto é o quarto maior em volume de recursos dentro do Todos pela Saúde."Nossa decisão de fazer a doação de valor relevante e colocar esses recursos na mão de um grupo de especialistas altamente capacitados e comprometidos com a saúde pública foi a mais acertada, ao nos permitir identificar oportunidades de atuação de impacto imediato e também deixar legados", avalia a vice-presidente do Itaú Unibanco, ao fazer um balanço da iniciativa que completou três meses na segunda-feira (13). | empreendedorsocial |
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] | Acredito fortemente na ideia de que a melhor forma de mudar é criar um novo sistema que torne o sistema antigo obsoleto. Apenas lutar contra o sistema antigo não costuma funcionar, além de desconsiderar os pontos positivos daquele sistema. Quando pensamos no sistema econômico, por exemplo, ele hoje é bastante distorcido e não funciona mais para criar bem estar para todos. No entanto, existem vários mecanismos nesse sistema que são bastante inteligentes e que poderiam ser incorporados em um novo sistema.Empreendedores sociais têm criado muitos sistemas alternativos. Novas formas de prover educação, como a Geekie, novos serviços financeiros, como a Avante, novas formas de acessar serviços médicos, como a tem.saúde. Mais No Impact Hub, desenvolvemos, junto com muitos outros, alguns novos sistemas. Uma nova forma de pensar negócios, colocando eles a serviço das pessoas e do planeta, um novo espaço de trabalho, que fomenta a colaboração e a conexão.Temos avançado bastante nessas áreas, hoje temos um montante de mais de U$ 700 bilhões sendo investidos em negócios de impacto e os espaços de coworking se tornaram populares em todas as grandes cidades do mundo.Agora sinto que precisamos de mudanças mais radicais para lidar com o que o mundo está nos trazendo, crises globais de saúde e catástrofes ambientais cada vez maiores.Para mim, a mudança mais radical que podemos fazer começa por nós mesmos. Quais são as nossas crenças? O que nos move? O que é importante para cada um de nós? E como reflito isso no meu dia a dia, nas minhas relações, no local onde moro, na forma como eu trabalho e consumo? Quais são meus hábitos, quais são os meus padrões que impedem uma mudança mais profunda em direção ao melhor ser humano que eu posso ser?Essas transformações são as mais difíceis de fazer, porque não podemos terceirizá-las, não podemos colocar a culpa na economia, na política, no partido a ou b. São mudanças que dependem só de nós mesmos.Acredito que a pandemia fez esse convite para todos nós, alguns receberam um convite mais amigável, outros, um alerta de saúde afetada, vivendo lutos próximos ou perdendo seu trabalho e renda de um dia para o outro.Nesse processo, a desigualdade social, racial e de gênero ficou escancarada e a crise está afetando muito mais uns do que outros, mas também deixou clara a nossa interdependência e que está cada vez mais difícil, mesmo com muito dinheiro, se proteger de uma pandemia ou de catástrofes ambientais.Com a crise na saúde tendo impacto direto no número de doentes, de mortes, de desempregados e de pessoas sofrendo com doenças mentais, a pressão está ainda maior sobre aqueles que vinham trabalhando para curar a sociedade, sejam os terapeutas, profissionais de saúde ou empreendedores sociais.Todos, inclusive as pessoas que já estavam numa jornada de trabalhos com propósito, precisam repensar como fazem as coisas, se nesse momento não deveriam fazer menos, mas com mais qualidade e impacto.Só realizando essas mudanças internas poderemos dar conta de voltar a sonhar um novo mundo mais sustentável, belo e porque não, radicalmente melhor do que o que vivíamos antes.Nesse processo, podemos criar novos sistemas de nos relacionar, viver, trabalhar, que tornem os sistemas antigos obsoletos e possamos sair dessa crise melhor como sociedade e honrando todas as vidas perdidas.O convite está aí, caberá a cada um de nós ser a melhor versão de si mesmo para criarmos o mundo no qual sonhamos viver. | empreendedorsocial |
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] | O Itaú BBA, divisão de Corporate & Investment Bank do Itaú Unibanco, e a Yunus Negócios Sociais, pioneira e referência mundial em inovação social corporativa e investimento de impacto, lançam um programa de mentoria para fortalecer e estimular negócios de impacto social, o Impact Tank.O programa apoiará empreendedores por meio de mentorias e de conexões e, para esta primeira edição, que terá foco na área de saúde, já foram selecionadas seis health techs. Elas participarão de uma jornada de cinco encontros, sob liderança da equipe comercial do Itaú BBA.A escolha da saúde como tema central desta edição parte do contexto atual da sociedade, no qual os desafios na área da saúde tornaram-se mais evidentes frente ao cenário de pandemia no Brasil e no mundo.Este é o primeiro programa de apoio a negócios de impacto social neste formato criado pelo banco, com a vantagem de proporcionar aos negócios a criação de conexões em um curto espaço de tempo.A iniciativa ocorre após os resultados positivos do programa de aceleração Itaú Mulher Empreendedora realizado no primeiro semestre deste ano, que também foi realizado em parceria com a Yunus.O Impact Tank conta com mentores membros do recém-criado Núcleo Tech do Itaú BBA, grupo constituído formalmente no fim do ano passado para reunir iniciativas do banco e acelerar sua aproximação com o mercado de tecnologia e das startups.Conforme explica Túlio Notini, diretor da unidade de Corporate da Yunus Negócios Sociais, grandes empresas como o Itaú e seus clientes corporativos podem se beneficiar muito ao se aproximarem do ecossistema negócios de impacto social.“É uma oportunidade para essas empresas se conectarem com inovação feita na base da pirâmide, aprender sobre novos modelos de negócio, engajar colaboradores, encontrarem novos parceiros comerciais e, inclusive, investirem financeiramente. É um espaço de transformação para ambos os lados e movimento cada vez mais crescente”, diz.Os encontros proporcionados pelo Impact Tank servirão para estimular os empreendedores a criarem conexões a partir da rede de relacionamento do time comercial do BBA, além de encontros com mentores especialistas nos desafios de cada negócio, com uma orientação personalizada.Em agosto, os empreendedores participarão de um dia de exposição de suas empresas por meio de uma live aberta para os clientes Corporate do banco e para o público em geral.As selecionadas para a primeira turma do Impact Tank são: | empreendedorsocial |
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] | As inscrições para a segunda edição do programa de aceleração Neo Acelera foram prorrogadas para 19 de julho.Podem se inscrever empreendedores e startups que atuem em negócios voltados para a longevidade ativa.A iniciativa é da Neo Química, marca líder nas categorias de genéricos e similares em que está presente, em parceria com a Yunus Negócios Sociais. O cadastro para participar é realizado pelo site. Mais O programa tem como objetivo apoiar negócios sociais que já impactem seu público alvo e tenham potencial para ganhar escala. Neste ano, o foco são projetos que tragam inovações e soluções reais para os principais desafios enfrentados pelo público maduro. As soluções das startups devem estar relacionadas aos seguintes temas, dentro do conceito de Longevidade Ativa: aprendizagem ao longo da vida; ocupação e vida profissional; planejamento financeiro e saúde financeira; mobilidade e autonomia; movimentação e segurança; gestão integrada da saúde; cuidado e acompanhamento pessoal; mente ativa e saudável; e cuidados com o fim da vida. A iniciativa promoverá a capacitação dos empreendedores por três meses, abrangendo três bootcamps online, conexão com mentores da Neo Química e especialistas do mercado e acompanhamento semanal da equipe da Yunus Negócios Sociais para o desenvolvimento de soluções relevantes para o público 60+.Ao final, um dos empreendimentos poderá receber um aporte de até R$ 150 mil para aumentar o impacto do seu negócio. A iniciativa é desenvolvida em parceria com Yunus Negócios Sociais, com apoio da Pipe.Social e da consultoria Hype60+. Em 2019, a Neo Acelera abordou a atenção primária à saúde, com a participação de oito negócios. O UPSaúde Health Tech, aplicativo criado por empreendedores da Paraíba, foi escolhido para receber o investimento em dinheiro. Além disso, outra startup, a Oriente-me, tornou-se parceira da marca, por meio de atuação pela plataforma NeoPharma. | empreendedorsocial |
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] | A Social Docs, primeira empresa de conteúdo e storytelling do país focada em contar histórias de transformação e impacto social, lança um estudo que contextualiza o impacto da pandemia na gestão de comunicação e marketing das organizações e projeta um cenário futuro a partir do atual comportamento do consumidor e dos doadores.Interessados podem conferir o estudo a partir de 9h desta quarta-feira (15) pelo site."E Agora? Como É Que Eu Comunico?" foi baseado em diferentes metodologias de pesquisa, incluindo entrevistas com nomes que são referência no Brasil e no exterior, como Daniela Cachich, vice-presidente de Marketing da Pepsico; Sergio Giorgetti, vice-presidente de Marketing da Visa do Brasil; Marcelo Estraviz, especialista em captação de recursos para o setor social; e Angie Brooker, COO da DTV Group, de Londres.A pandemia escancarou a desigualdade social no mundo, e as deficiências e dificuldades dos mais diversos setores. Isso atingiu a relação das pessoas com as empresas, que viram seus produtos e áreas de atuação perderem o sentido.O mapeamento de 2019, antes do coronavírus, analisou mais de 1.800 marcas em 31 países, e trouxe resultados inesperados, como o de que a maioria das pessoas não se importariam se 77% das marcas desaparecessem. Diante disso, segundo os realizadores do estudo, o momento exige uma mudança de cultura, comportamento e comunicação das empresas.“Pela lente do storytelling, arriscamos dizer que este é um momento de turning point, um ponto de virada. Numa história podem existir alguns pontos de virada. Um deles, importantíssimo, é o do primeiro para o segundo ato da narrativa: o momento no qual um personagem sai de sua zona de conforto, de sua ‘vida normal’, para viver uma jornada num mundo desconhecido”, explicam Henry Gazinoli e Marcelo Douek, sócios da Social Docs e líderes do estudo.“É aqui que estamos, todos nós. E quem não compreender este momento pode ficar pra trás. Estamos numa jornada que nos oferece valiosíssimas pistas sobre o que fazer para comunicar e trabalhar melhor, seguindo firmes rumo às transformações sociais em que acreditamos. Estamos todos juntos.”O fato é que as empresas precisam se tornar relevantes em suas comunidades, e estarem alinhadas aos interesses de seus públicos.É impossível não trazer o assunto coronavírus em sua comunicação, e o desafio é descobrir como inserir essa realidade seguinte ao fluxo dos propósitos e projetos. Se já existia um movimento para que empresas gerassem impactos positivos, a pandemia trouxe senso de urgência.Se apoiando nesses fatores, o estudo traz alguns caminhos para que as empresas finalmente incorporem esses aspectos de relacionamento e comunicação em sua cultura, construindo boa reputação e colaborando para a sobrevivência de todos, inclusive dela mesma.A abordagem, contudo, é delicada, afirmam os líderes do estudo. “Como estabelecer essas mudanças e comunicá-las de maneira genuína, sem que sejam associadas ao oportunismo?”, questionam.Para ajudar nessa questão, o estudo aborda um outro lado dessa história, trazido pela pandemia: as empresas têm muito a aprender com o setor social para seguir rumo às transformações necessárias.As organizações sociais, já inseridas na comunidade, trazem mudanças e provocam melhorias. O terceiro setor consegue ir onde muitas pessoas e empresas não alcançam. Deste modo, a sua parceria com o privado favorece uma relação onde um traz financiamento e suporte e o outro catalisa melhorias.Demais assuntos de relevância às empresas e OSCs no estudo são a necessidade do diálogo; o papel das ferramentas digitais na comunicação; a coerência entre o discurso e as atitudes, que nunca foi tão necessária; o crescimento da contação de histórias humanas, que geram empatia e são a chave para abrir portas; e outros.Colaboraram com o estudo Daniela Cachich, VP de Marketing da Pepsico; Sergio Giorgetti, VP de Marketing da Visa do Brasil; Marcelo Estraviz, especialista em captação de recursos para o setor social;Cris Oestreicher, da ACORDE/ ONG Casa Zezinho; Rodrigo Alvarez, Consultor MOBILIZA; Carlos Nunes de Oliveira, do Instituto Reciclar; Laura Leal, do Alana; Marcelo Iñarra, consultor internacional de captação de recursos; Emygdio Neto, empreendedor; João Paulo Vergueiro, da Associação Brasileira de Captadores de Recursos (ABCR), Viviane Mansi, da Fundação Toyota do Brasil; Angie Brooker, COO da DTV Group de Londres, especialista em campanhas de DRTV; Daniel Teixeira, diretor do CEERT. | empreendedorsocial |
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] | No Brasil, segundo pesquisa da McKinsey, apenas 16% das vagas de tecnologia são ocupadas por mulheres, enquanto o setor continua aquecido, mesmo em tempos de pandemia.Para mudar esse cenário, a Laboratória, que acredita no potencial e no talento de milhões de mulheres da América Latina, lança mais um treinamento de seis meses com foco em empregabilidade na área de programação.A novidade do próximo curso é que haverá um modelo misto, unindo aulas presenciais em São Paulo —quando as políticas de prevenção à Covid-19 permitirem— e aulas remotas.As inscrições da etapa online vão até dia 9 de agosto e, para se inscrever, basta acessar o site selecao.laboratoria.la.A frequência das alunas é obrigatória e, para poder participar, a mulher precisa ter disponibilidade de frequentar as aulas (presenciais e/ou remotas) cinco vezes por semana, de segunda a sexta, entre 13h e 18h.No final do curso, a organização conecta as mulheres com as empresas para que possam dar início a uma promissora carreira na área de tecnologia.As alunas não pagam nada durante o bootcamp e, após conseguirem um emprego, elas devolvem um percentual do valor do curso (12% do salário) por até dois anos.“Durante todo o bootcamp eu pude me desenvolver muito e crescer bastante. O aprendizado me deu bagagem para que eu conseguisse um emprego na Loggi, startup unicórnio no Brasil”, afirma Pri Theodoro, graduada da segunda geração de alunas.O treinamento prepara as mulheres para se tornarem desenvolvedoras front-end. Nos últimos cinco anos, cerca de 1.400 mulheres se formaram na Laboratória e mais de 88% das alunas no Brasil foram contratadas na área de programação, ou seja, melhoraram de imediato as suas vidas e transformaram o próprio futuro com uma carreira em tecnologia.Os critérios da seleção são: apresentar-se e identificar-se como mulher; ter no mínimo 18 anos ou 18 anos completos ao final do bootcamp; ter cursado o ensino médio em escola pública ou em escola privada com bolsa integral; poder participar das aulas presenciais na região central de São Paulo quando for permitido pelas políticas de isolamento social; não estar cursando uma universidade durante o bootcamp; ter disponibilidade para frequentar as aulas 5 horas por dia (das 13h às 18h), cinco vezes por semana, durante seis meses. | empreendedorsocial |
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] | A Petz, maior rede de pet shops do Brasil em número de lojas, e a Mol, maior editora de impacto social do mundo, usaram sua parceria para alimentar cães e gatos atendidos por organizações sociais de todo o país.O montante arrecadado com as vendas do calendário "Coisas de Amigo", que foi desenvolvido em 2019 pela editora, e cujas vendas ocorreram nas 107 lojas da Petz até o início de 2020, atingiram R$ 281,9 mil.A quantia possibilita a compra de 47 toneladas de ração premium e super premium que estão sendo destinadas a 47 ONGs que cuidam de animais abandonados em 11 estados do país mais o Distrito Federal. O valor corresponde ao equivalente a R$ 5,9 mil em ração para cada ONG. Mais Desde o início da parceria entre Petz e Mol, já foram comercializados mais de 554 mil livros, cujas vendas ultrapassam R$ 1,3 milhão.De acordo com Rodrigo Cruz, gestor do projeto junto à editora, essa quantia, que deve chegar a R$ 2 milhões até o final do ano, será integralmente destinada às ONGs de proteção animal.O executivo se refere às obras "O que os cachorros nos ensinam", de 2017, "O que os gatos nos ensinam", de 2018, "Ache o bicho", também de 2019, "51 coisas para fazer com seu cão" e "51 coisas para fazer com seu gato", ambos de 2019, e, mais recentemente, "Um bicho me disse", de 2020."Segundo a Mol, a Petz é recordista de vendas de livros no Brasil", celebra Rodrigo.Ele diz que, por conta da pandemia do novo coronavírus, as ONGs parceiras do projeto Adote Petz sentiram dificuldade para fazer o seu trabalho de ajuda social aos bichinhos, já que as pessoas se afastaram por conta do isolamento social e, também, pela consequente dificuldade financeira que as primeiras tiveram para dar seguimento às atividades que empreendem."Por essa razão, por meio do Adote Petz, foi feito contato com uma empresa de alimentos para cães e gatos e, assim, com os R$ 281,9 mil arrecadados, adquiridas 47 toneladas de ração distribuídas para as ONGs parceiras—o suficiente para alimentar 8.500 animais por dois meses", revela. De acordo com o Instituto Pet Brasil (IPB), em 2019 havia 3,9 milhões de Animais em Condições de Vulnerabilidade (ACV) no país.Segundo a entidade, ACV são aqueles que vivem sob a tutela de famílias abaixo da linha de pobreza ou nas ruas, mas recebem algum cuidado.Nesse número, porém, não estão computados os animais desamparados, que vivem sem um tutor. Desconhece-se a quantidade exata dos abandonados, que vivem em situação de rua."Potencializar ações e campanhas pelo respeito e proteção dos animais é tão importante quanto exigir o cumprimento da lei. Mas, para a Petz, que é apaixonada por animais, vai além: é uma verdadeira missão de responsabilidade social", finaliza Rodrigo Cruz. | empreendedorsocial |
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] | Realizado nesta quarta (8) pela Folha em parceria com o Idis, o seminário online #ComoPossoAjudar reuniu especialistas e empreendedores sociais para debater o movimento de solidariedade e o número recorde de doações na pandemia da Covid-19.Após a discussão na primeira mesa do webinário, sobre as motivações por trás das doações, os convidados da segunda mesa debateram a respeito dos caminhos e escolhas a serem tomados na hora de doar.Os participantes dessa segunda parte do evento foram Luiza Trajano (presidente do conselho do Magazine Luiza e presidente do Grupo Mulheres do Brasil), Paula Fabiani (diretora-presidente do Idis) e Rodrigo Pipponzi (diretor-executivo da Editora Mol).Paula Fabiani apresentou destaques da edição 2020 do relatório "Um Retrato da Doação no Brasil". A pesquisa mostrou o aumento na visão positiva dos brasileiros em relação às ONGs, o aumento no número de doadores, para onde são direcionadas as doações, entre outras questões relacionadas à solidariedade.Ela também apontou a conscientização dos brasileiros sobre a importância de doar na pandemia. "O brasileiro acordou para isso e está percebendo a doação como essencial para a cidadania", afirma.Para Luiza Trajano, a cultura de doar se tornou parte do caráter social brasileiro e foi intensificada pela pandemia, que escancarou a desigualdade social. Para ela, o espírito de solidariedade é crescente e deixa as pessoas mais felizes."O mais legal é que as pessoas estão administrando isso, estão gostando e se sentindo bem de fazer isso", diz a presidente do conselho do Magazine Luiza sobre o volume das doações na pandemia. A empresária acredita também que doar faz ainda melhor para quem doa do que para quem é beneficiado.Luiza falou também sobre sua atuação na filantropia e no Grupo Mulheres do Brasil, grupo político apartidário que visa a criação de políticas públicas voltadas principalmente à população feminina.Para ela, além de doar, comunidades e empresários devem se unir para que juntos possam "dar um salto grande" nas políticas públicas. "Precisamos estar unidos com propósito", afirma.O empreendedor social Rodrigo Pipponzi usou como exemplo o trabalho da Editora Mol, cofundada por ele, para discutir a importância das doações e da prestação de contas das organizações."Doar tem que ser um ato didático e humano. Precisamos saber contar as histórias por trás das doações para que as pessoas possam entender o real significado delas", defende Pipponzi.Sobre as doações no combate à pandemia, o empreendedor social acredita que a Covid-19 exacerbou o sentimento de responsabilidade da sociedade."Essa pandemia ensina a gente a olhar para dentro e ver as ferramentas e dificuldades que a gente tem. A gente não pode mais viver de uma maneira onde vemos problemas, desigualdades, e simplesmente ignoramos", diz."É como a Luiza [Trajano] falou: doar, fazer o bem, certamente faz ainda melhor para a gente mesmo", finaliza.O seminário #ComoPossoAjudar tem como patrocinadores Intituto ACP, Instituto Mol e Movimento Bem Maior. E conta com apoio de Gife (Grupo de Institutos, Fundações e Empresas) e Movimento pela Cultura de Doação. Mais | empreendedorsocial |
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] | Em seminário online realizado pela Folha em parceria com o Idis nesta quarta-feira (8), empreendedores sociais e especialistas discutiram sobre movimento de solidariedade e engajamento recorde de doadores em resposta à Covid-19.A primeira mesa do webinário #ComoPossoAjudar voltou-se às motivações da doação, com foco nas contribuições feitas durante a pandemia.Os convidados a discutir esse pilar da temática foram Nathalia Arcuri (CEO da Me Poupe! e especialista em planejamento financeiro), Adriana Barbosa (CEO da PretaHub e fundadora da Feira Preta), Eugênio Mattar (CEO da Localiza e cofundador do Movimento Bem Maior) e Marcia Kalvon Woods (presidente do conselho da Associação Brasileira de Captadores de Recursos e membro do comitê gestor do Movimento pela Cultura de Doação).Para Marcia Woods a sociedade mostrou de forma contundente durante a pandemia o quão solidários são os brasileiros, caráter que se reflete nos R$ 5,9 bilhões em doações contabilizados pelo Monitor das Doações."Eu sou muito confiante de que realmente estamos em um momento de inflexão em que as pessoas estão se engajando mais e vendo a diferença que o engajamento delas causa no desenvolvimento do país e na vida das pessoas", afirma Woods.A presidente do conselho da ABCR também acredita que a pandemia escancarou a relação de interdependência entre os integrantes da sociedade. "Dependemos uns dos outros e o Brasil só vai avançar e desenvolver se olharmos para o próximo com empatia e cuidado", completa.Já para Adriana Barbosa, a filantropia e o investimento social no Brasil não só crescer no pós-pandemia como também devem incorporar as questões de raça no direcionamento das contribuições."Em um contexo de pandemia, a população negra é ainda mais afetada financeiramente, em saúde, em educação", diz Adriana."Não tem como olhar para o investimento social privado, para a filantropia, se não fizer esse recorte de raça", afirma. "As questões raciais têm que ser uma pauta constante para as áreas de responsabilidade social das empresas, institutos e fundações."A CEO da Me Poupe!, Nathalia Arcuri, levantou a transparência do direcionamento do dinheiro arrecadado como um fator essencial para intensificar a cultura de doação no país.Sua fala recebeu apoio de Marcia Woods, que completou dizendo que "para que se mantenha esse processo recorrente de engajamento, é preciso que as organizações aperfeiçoem seus canais de comunicação com a população, mostrando os benefícios sociais que foram gerados por aquelas doações".Arcuri também trouxe ao debate a importância de não considerar apenas doações financeiras como parte desse movimento de solidariedade."Tem muito mais do que dinheiro que a gente pode doar, e é importante incentivar que isso seja feito. Quando olhamos para a população que mais precisa de dinheiro, a gente sabe que só o dinheiro não funciona", aponta a especialista em finanças. Ela usa como exemplo a doação de tempo para levar educação a comunidades mais vulneráveis.Eugênio Mattar, da Localiza e do Movimento Bem Maior, concorda com Nathalia e considera outras doações muito mais valiosas do que contribuições financeiras."A doação não é apenas financeira, a maior doação é a doação de tempo, de mentoria, isso vale mais do que qualquer recurso econômico que você coloque", afirma.O seminário #ComoPossoAjudar tem como patrocinadores Intituto ACP, Instituto Mol e Movimento Bem Maior. E conta com apoio de Gife (Grupo de Institutos, Fundações e Empresas) e Movimento pela Cultura de Doação. Mais | empreendedorsocial |
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] | O Idis (Instituto para o Desenvolvimento do Investimento Social) apresentou nesta quarta-feira (8), em seminário online #ComoPossoAjudar realizado em parceria com a Folha, a edição 2020 do relatório "Um Retrato da Doação no Brasil".É o terceiro ano consecutivo em que a pesquisa é realizada, sempre com a mesma metodologia, mostrando como os brasileiros praticaram doação, voluntariado e engajamento cívico no ano anterior.Interessados podem conferir o estudo na íntegra pelo site do Idis.O relatório indica que houve mudança na visão e opinião das pessoas em relação ao trabalho das ONGs. Oito em cada dez brasileiros afirmaram que as organizações sociais tiveram um impacto positivo no país como um todo (82% contra 73% em 2018) e em suas comunidades locais (80% contra 73% em 2018). Mais Os mais jovens são os mais propensos a ter essa opinião positiva. Quase 87% das pessoas com idade entre 25 e 34 anos reconhecem um impacto positivo na comunidade local.“Talvez essa percepção positiva do trabalho desenvolvido pelas organizações tenha levado a condições mais favoráveis para o desenvolvimento da confiança, e essa confiança permitiu à população responder rapidamente diante da pandemia que vivemos”, explica a diretora-presidente do Idis, Paula Fabiani, reforçando que a pesquisa foi realizada antes da crise do coronavírus.Constatou-se que os brasileiros têm uma visão positiva das ONGs em geral, com 74% concordando que “a maioria das organizações sociais trabalha arduamente para alcançar resultados positivos para aqueles que pretendem ajudar”.Esta questão foi abordada pela primeira vez na edição 2020. Uma outra novidade do relatório lançado é a opinião dos brasileiros sobre a relação das empresas com as ONGs.86% dos respondentes disseram que as empresas devem apoiar as comunidades em que atuam, 81% são favoráveis a parcerias entre empresas e ONGs e 71% se declarou mais propenso a comprar um produto de uma empresa que ajuda a comunidade local ou investe na solução de questões sociais.Já o comportamento dos brasileiros quanto à solidariedade permaneceu estável. R$ 200 é o valor típico doado pelos brasileiros que fizeram doações nos últimos 12 meses, mesmo patamar registrado em 2018, mas inferior a 2017, quando o valor foi de R$ 250.Além disso, a proporção dos que doaram permaneceu estável, quando praticamente sete em cada dez brasileiros afirmaram ter feito doação em dinheiro nos últimos 12 meses.Como nas pesquisas anteriores, os jovens com idade entre 25 e 34 anos são sempre os que se mostram mais propensos a doar.O apoio às organizações religiosas e igrejas continua sendo a causa mais popular entre metade dos doadores brasileiros (49%), resultado semelhante ao de 2018 (52%) e 2017 (49%).As outras principais causas para doações são o apoio a crianças ou jovens (39%) e o combate à pobreza (30%). De acordo com o relatório, a proporção de brasileiros que faz trabalho voluntário não muda desde 2017 e atinge metade dos entrevistados (53% em 2019 e 2018 contra 52% em 2017).As três principais razões para doar também seguem inalteradas desde que o estudo começou a ser feito. “Porque me sinto bem” é a resposta de metade dos entrevistados (52% em 2019 contra 50% em 2018). “Preocupar-se com a causa” (44% agora contra 42% em 2018) e “querer ajudar as pessoas menos favorecidas” (43% contra 40% em 2018) são as outras razões apontadas.O estudo "Um Retrato da Doação no Brasil" apresenta dados referentes ao ano de 2019 e foi produzido pela Aliança Global da Charities Aid Foundation (CAF). Representada pelo Idis na América Latina, a CAF é uma rede mundial de organizações que trabalham na vanguarda da filantropia e da sociedade civil. Mais | empreendedorsocial |
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] | A Hurra!, organização paulista da Rede Folha de Empreendedores Sociais que utiliza o esporte para promover o desenvolvimento humano integral e a transformação social através do esporte, recebeu o prêmio Organização Amiga da Lei de Incentivo ao Esporte no primeira edição do Prêmio Amigo do Esporte da Secretaria Estadual do Esporte do Estado de São Paulo. A Hurra! é um exemplo entre as muitas organizações que lideram a tarefa de transformar por meio do esporte e educar valores de cidadania em áreas onde faltam serviços essenciais.O foco da entidade é capacitar e acompanhar professores de educação física com objetivo de levar atividades que consolidem a formação das habilidades cognitivas, habilidades cívicas e valores ligados ao esporte para jovens de 4 a 18 anos em horário do contra turno escolar, e com isso exercer papel de organização social de utilidade pública.Foi fundada em 2009 por um grupo de pessoas do esporte e da educação, sendo Eduardo Pacheco um de seus idealizadores. A organização sem fins lucrativos já capacitou mais de 700 professores e impactou mais de 60 mil crianças e jovens.A organização recebeu nesta segunda-feira o primeiro prêmio das mãos do Secretário Estadual de Esportes Aildo Ferreira. Ela também está entre outras organizações que tem exercido relevante papel no combate à pandemia da Covid-19. Como a Hurra!, que entregou mais de 18 mil cestas básicas a famílias de seus alunos, outras ONGs do esporte têm feito a diferença nas comunidades brasileiras.Dentre as conhecidas Rocinha no Rio de Janeiro ou Paraisópolis em São Paulo, muitas comunidades estão superando o impacto da Covid-19 com o apoio de heróis e heroínas que brilharam nos tatames, quadras, campos, pistas e ruas, mas que acima de tudo brilham em suas comunidades.São amantes do esporte, ex-atletas ou medalhistas olímpicos que escolheram levar o esporte e cidadania para milhares de pessoas inseridas em contextos desafiadores. Estes heróis se reúnem em torno de um propósito: promover mudança social por meio do esporte.Nomes como Guga Kuerten, Hortência, Flávio Canto, Marta, Rubens Barrichello e Ana Moser, outra finalista do Prêmio Empreendedor Social da Folha, além de outros representantes das mais diversas modalidades esportivas, são exemplos de símbolos do esporte que comandam ações ou projetos sociais em regiões vulneráveis no país. Neste momento, estão unidos para levar alimentos e material de higiene pessoal a mais de 33 mil famílias."Este prêmio reafirma a importância da Lei Paulista de Incentivo ao Esporte (LPIE), que financia centenas de organizações e que, em momentos como estes, reafirma o espírito de solidariedade que é compartilhado por tantos cidadãos no Brasil”, disse Antônio Lourenço Júnior, presidente da LPIE, sobre o prêmio.“O Prêmio significa que a SELJ está prestando atenção ao trabalho realizado por estas organizações. Reconhece o trabalho no desenvolvimento do esporte de base, os esforços diários que estão sendo feitos na educação através do esporte e também para a solução de questões sociais com inovação e atuação direto na ponta”, afirmou o Secretário de Esportes do Estado de São Paulo Aildo Rodrigues Ferreira.Em pesquisa realizada na Rede Esporte pela Mudança Social --rede que reúne mais de 130 instituições que acreditam no esporte como fator de desenvolvimento humano e, juntas, realizam mais de 200 mil atendimentos diretos por ano--, a maioria das organizações utilizam Leis de Incentivo ao Esporte, seja na esfera federal, estadual ou municipal, para conseguir levar o esporte aonde é mais necessário.Segundo dados da PNAD de 2015, 62,1% dos brasileiros são inativos, e este recorte na população mais pobre chega a 78,7%. A atuação das instituições via projetos incentivados transforma a vida de milhares de crianças e jovens em regiões de alta vulnerabilidade social e onde são cada vez menos ativos fisicamente.Iniciativas como a do Prêmio Amigo do Esporte são extremamente importantes para o esporte, para a saúde e para a consolidação da cidadania. Especialmente em um país onde o esporte tem espaço diminuto no orçamento de políticas públicas e nem sempre é considerado nos projetos de renúncia fiscal das empresas. | empreendedorsocial |
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] | O Graacc (Grupo de Apoio ao Adolescente e à Criança com Câncer) vai realizar nesta segunda-feira (6), às 19h, o primeiro webinar científico sobre Covid-19 e pacientes oncológicos pediátricos.Realizado pelo Zoom, aplicativo de videochamadas, o seminário será online e gratuito. Especialistas em oncologia e infectologia vão discutir sobre o atendimento às crianças e adolescentes com câncer e a rotina do Hospital do Graacc durante a pandemia. Mais “Vamos abordar como a doença ocorre e a resposta do organismo ao novo vírus, além de discutirmos quais são as melhores opções de prevenção, diagnóstico e tratamento da doença no paciente oncológico”, esclarece Fabianne Carlesse, infectologista do Hospital do Graacc e mediadora do evento.Preocupado com a segurança e bem-estar de pacientes, acompanhantes e colaboradores, o Hospital intensificou protocolos internos de segurança no atendimento, desenvolveu campanhas educativas e capacitou seus profissionais para o enfrentamento do coronavírus.A instituição atende casos de alta complexidade em tratamento oncológico, guiados por padrões rigorosos no controle de infecções.Para compartilhar seus aprendizados durante a pandemia, a organização integrante da Rede Folha reunirá especialistas em saúde para falar sobre patogênese e manejo clínico da Covid-19 na população atendida pelo hospital; formas de tratar a insuficiência respiratória em pacientes críticos; quais exames solicitar e como interpretar as alterações hematológicas; cuidados paliativos durante a pandemia e outros assuntos.Interessados em assistir ao webinar podem se inscrever gratuitamente pela plataforma Zoom. | empreendedorsocial |
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] | Presente em sete países da América Latina, a Wabi chega ao Brasil para apoiar pequenos mercados, padarias, confeitarias, lojas de conveniências, entre outros estabelecimentos do varejo.Trata-se de um aplicativo em que o lojista não tem nenhum custo e o consumidor recebe o produto comprado em apenas 15 minutos sem qualquer taxa de entrega.A ferramenta, impulsionada pela Coca-Cola Argentina e desenvolvida pela YopDev, já está disponível no Rio de Janeiro e em São Paulo. Para começar a vender por meio do aplicativo basta entrar no site e realizar o cadastro.“Em tempos de covid-19, a Wabi permite que estes pequenos negócios mantenham suas atividades comerciais, inclusive a portas fechadas, fornecendo produtos aos consumidores do bairro e reduzindo o risco de contágio”, diz Carla Papazian, gerente nacional da Wabi no Brasil.“A Wabi é uma solução digital viável para esses estabelecimentos porque é de graça, não tem intermediários”, completa.Desenhada para apoiar a transformação dos pequenos negócios, a Wabi é um aplicativo digital que tem como diferencial o fato de não cobrar taxas e nem percentuais do lojista, que recebe o valor da venda de forma integral.“Com a pandemia o fluxo caiu muito e a parceria com a Wabi foi fundamental para manter as vendas e o giro dos produtos. A demanda de entregas pelo aplicativo é tão grande que precisei contratar mais três entregadores”, explica Mauro Xavier, dono da JMX Comércio de Alimentos, que viu seu ticket médio subir em 165%.“Depois de três meses utilizando a plataforma consegui aumentar as vendas no aplicativo em sete vezes”, conta o comerciante.No aplicativo são vendidos bens de consumo como alimentos, bebidas não alcoólicas e alcoólicas, produtos de limpeza, artigos de higiene, mantimentos, enlatados, doces, entre outros.A disponibilidade dependerá do estoque ativo dos estabelecimentos perto dos usuários. O pagamento poderá ser feito pelo próprio aplicativo com a ferramenta WabiPay em dinheiro, ou em cartão de crédito ou débito diretamente com o lojista.A Wabi já está presente em 6.000 estabelecimentos na Argentina, no Brasil, na Colômbia, na República Dominicana, no México, no Chile, no Peru e no Uruguai.No Brasil, cerca de 700 pequenos negócios já aderiram à solução desde o início do ano nas cidades do Rio de Janeiro e em São Paulo. Apenas em abril, mais de 20 mil pedidos foram realizados através da Wabi no Brasil, contribuindo para ampliar a receita dos pequenos negócios. | empreendedorsocial |
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] | Foram cerca de 600 participantes e 120 horas de conteúdo na edição histórica do Festival ABCR 2020. Com mais de cem sessões e três masterclasses, o evento abordou diferentes eixos da mobilização de recursos para causas e organizações.Devido à pandemia da Covid-19, a 12ª edição do Festival, que ocorreu da manhã de segunda (29) à tarde de terça (30), foi também a primeira integralmente online e a maior da história do evento.Ao vivo de suas casas, mais de 150 palestrantes nacionais e internacionais se reuniram para a principal conferência de captação de recursos da América Latina.Entre os temas do evento, se destacaram tributação, combate à lavagem de dinheiro e impactos da Covid-19 no terceiro setor.Sob o tema Ousar para Avançar, a iniciativa da ABCR (Associação Brasileira de Captadores de Recursos) contou com organização da Necta e reuniu captadores de recursos, investidores sociais, advogados e outros especialistas do terceiro setor.“O Festival tem a missão de reunir os principais atores que movimentam esse setor, que é fundamental para o desenvolvimento do país e para implementar políticas onde o poder público não chega”, afirma João Paulo Vergueiro, diretor-executivo da ABCR.Para Vergueiro, o principal desafio foi a adaptação da conferência ao formato online. Os obstáculos, no entanto, foram superados.“Quando o comitê da ABCR pensou no tema ‘Ousar para avançar’, não imaginamos que cairia tão bem para 2020. O Festival foi online, foi enorme, deu tudo certo, todas as palestras foram realizadas, houve muita interação no aplicativo”, conta.O Festival ABCR 2020 contemplou, ainda, dez eixos temáticos, eixo Escola Aberta do Terceiro Setor e sessões exclusivas para parceiros ABCR. Além disso, contou com mentorias expressas, reuniões de 45 minutos com participantes do Festival e um mentor de tema específico.As plenárias foram as que mais repercutiram no evento, com mais de 170 participantes em cada. Entre os palestrantes, marcaram presença representantes da Rede Folha de Empreendedores Socioambientais, como David Hertz, da Gastromotiva, e Rodrigo Pipponzi, da Editora Mol.Uma das plenárias abordou o recorde de doações computado durante a pandemia pela ABCR. Segundo o Monitor das Doações, o montante já ultrapassa os R$ 5,7 bilhões nesses três meses de isolamento.O debate contou com a participação de Edu Lyra, da ONG Gerando Falcões, e de Ana Carolina Matarazzo, do Movimento Bem Maior. Junto a outros palestrantes, discutiram o impacto dessas contribuições aceleradas e maneiras de fazer a generosidade continuar após a pandemia.O evento trouxe também investidores sociais para compartilhar com os captadores a visão de quem doa. Uma das palestras sobre o tema trouxe profissionais da Ambev, que explicaram sobre o processo de patrocínio de projetos e deram dicas para que a captação de recursos seja mais eficaz.Discussões sobre tributação sobre doações e combate a fraudes no terceiro setor conquistaram uma grande audiência no evento. A plenária “Dinheiro no terceiro setor” trouxe a fala da advogada Laís de Figueirêdo Lopes, do SBSA Advogados —parceiro do Prêmio Empreendedor Social.A especialista falou sobre o Gafi (Grupo de Ação Financeira Internacional), organização que fiscaliza e regulamenta globalmente as medidas dos governos para combater lavagem de dinheiro e financiamento do terrorismo e o impacto dessas ações no terceiro setor.Ao final do evento, representantes de grandes instituições sociais discutiram sobre medidas econômicas a serem tomadas na pandemia, e denunciaram o esquecimento das ONGs por parte dos outros setores.Para José Marcelo Zacchi, um dos palestrantes e secretário-geral do Gife (Grupo de Institutos, Fundações e Empresas), o fato de as organizações sociais terem sido esquecidas dialoga com uma baixa simpatia da política oficial e com a dificuldade histórica que é a desconfiança da sociedade, que não compreende o papel da sociedade civil.Durante a plenária, foi levantada a necessidade de união das ONGs, que devem criar estratégias de cooperação para garantir a sobrevivência das pequenas às grandes organizações durante e depois da pandemia.Além de Zacchi, estiveram presentes na palestra de encerramento Athayde Motta, diretor geral do Ibase (Instituto Brasileiro de Análises Sociais e Econômicas), Daniela Weiers de Oliveira, do conselho deliberativo da ABCR e gerente administrativa financeira do Synergos Brasil e Victor Graça, gerente executivo da Fundação Abrinq.De acordo com Vergueiro, o objetivo primário do Festival é deixar as pessoas felizes, e a equipe percebeu que nesta edição, realizada a distância, os participantes aprenderam e aproveitaram todo o conteúdo disponibilizado.Além disso, interagiram o tempo todo por meio do aplicativo, nos comentários das palestras ao vivo e com perguntas nas reuniões privadas feitas após os debates.“O nosso sentimento é de felicidade e, com o impacto alcançado nesta 12ª edição do Festival ABCR, podemos afirmar que conseguimos reduzir ou suprir parte da ausência da presença física por meio das entregas e características do formato online que adotamos”, diz o diretor-executivo da Associação Brasileira de Captadores de Recursos.“Sem dúvida, esta edição marcou os 20 anos de atuação da ABCR no país e, assim como o setor, se mostrou resiliente no atual momento de pandemia da Covid-19, superando as nossas expectativas”, completa. | empreendedorsocial |
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] | Inspirar a sociedade a acreditar e colaborar pela melhoria dos serviços públicos por meio do reconhecimento de profissionais que geram impacto positivo e transformam a vida dos brasileiros.Essa é a premissa do Prêmio Espírito Público, cujas inscrições para sua terceira edição vão até 10 de agosto. Desde a abertura, no dia 1º de julho, mais de mil profissionais já se candidataram.Servidores e profissionais públicos de todo o país poderão concorrer em seis áreas —educação, gestão de pessoas, governo digital, meio ambiente, saúde e segurança pública.Para cada categoria, serão selecionados três vencedores, que receberão uma premiação em dinheiro —R$ 180 mil em prêmios divididos entre os vencedores— e uma viagem de imersão para conhecer instituições internacionais de referência no serviço público, a ser realizada em 2021.Interessados devem se inscrever pela plataforma oficial do concurso (premioespiritopublico.org.br).Cada categoria terá ainda um vencedor destaque. Os resultados finais serão anunciados em novembro.As inscrições para o Prêmio Espírito Público 2020 podem ser feitas até 10 de agosto por profissionais públicos de todos os estados do Brasil e níveis federativos (municipal, estadual e federal), com no mínimo dez anos de atuação no setor, sendo pelo menos cinco deles na última década.Depois da edição de 2019, com mais de mil inscritos de todos os estados do país, o Prêmio Espírito Público traz novidades em 2020, que visam dar visibilidade ao fundamental trabalho dos profissionais públicos brasileiros que estão na linha de frente do combate à pandemia da Covid-19.Para valorizar ainda mais os esforços realizados pelos profissionais da saúde, que unem suas especialidades para cuidar do bem estar da população, a categoria Saúde reconhecerá o trabalho de equipes nesta edição em vez de trajetórias.Além disso, a partir desta edição será criada a Medalha Espírito Público, que terá um tema diferente a cada ano e, em 2020, reconhecerá instituições públicas que estão buscando soluções inovadoras no combate ao novo coronavírus.Já na categoria Saúde, as equipes inscritas devem ter um mínimo de cinco anos de atuação. Entre os critérios de seleção consta o quesito diversidade, assegurando que sejam contempladas pessoas de diferentes regiões, raça e gênero.Em qualquer uma das áreas, é possível participar do prêmio tanto por auto-inscrição quanto por indicação de colegas, familiares ou qualquer outra pessoa da rede de contatos do profissional. Já a Medalha Espírito Público será oferecida a instituições selecionadas mediante indicações ao comitê organizador.O júri do Prêmio Espírito Público será composto por representantes do setor público, academia, terceiro setor e organizações com atuação em cada categoria, além dos vencedores da edição do ano passado.A iniciativa é organizada por um grupo de organizações formado por Fundação Brava, Fundação Lemann, Instituto Humanize e República.org, em correalização com o Conselho Nacional de Secretários de Estado da Administração (Consad) e parceria com instituições de destaque nas áreas social, educacional, ambiental, da saúde e de gestão pública, como PNUD Brasil, Frente Nacional de Prefeitos (FNP), Instituto de Estudos para Políticas de Saúde (Ieps) e Itaú Social. | empreendedorsocial |
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] | Em conversa no Festival ABCR 2020, nesta segunda-feira (29), representantes da cervejaria Ambev discutiram sobre o tema de captação de recursos na visão das grandes empresas.Os participantes do bate-papo foram Richard Lee, diretor de sustentabilidade da Ambev, e Carlos Eduardo Pignatari Filho, gerente corporativo de impacto social da empresa. A sessão foi mediada por Bruno Barroso, fundador da plataforma Prosas de soluções para o terceiro setor.Para Pignatari, o processo de captação de recursos exige responsabilidade dos dois lados, uma vez que se faz necessária a empatia para facilitar o trabalho do outro, apresentando o projeto de forma clara e eficiente.“Empatia é fundamental, indo além do que se traz para a marca ou para a organização. A gente recebe dezenas de projetos por dia. Não rola mandar um arquivo de 120 páginas do seu projeto”, comenta Richard Lee.“Precisa ser mais assertivo, mostrar o valor, o que a gente precisa saber. Facilitar o trabalho do outro, de quem avalia a proposta, não é só uma gentileza, é uma estratégia efetiva.”Segundo Lee, é importante que, a fim de conseguir o patrocínio da Ambev ou de outra grande empresa, o captador tenha um pitch vencedor logo de início, elaborado em cima de uma análise das marcas da empresa e seus valores.Isso porque a cervejaria recebe dezenas de formulários com pedidos de patrocínio diariamente, o que torna essencial que a apresentação primária seja concisa, organizada e relacione o projeto com os valores das marcas da Ambev.“Se você é o proponente e não souber contar bem essa história, mostrar o que seu projeto tem de diferente e o que ele agrega, a chance de alguém olhar, não entender e descartar a proposta é grande”, afirma o diretor de sustentabilidade.“É ilusório pensar que quem está recebendo o seu projeto vai investir tempo fazendo o seu trabalho, que é esse convencimento”, completa.Pignataro concorda e enfatiza que as redes sociais são o melhor caminho para que o captador conheça e analise o posicionamento daquela marca específica.“Quando falamos da estratégia de definição, nos preocupamos muito com o estar relacionado àquilo em que a marca acredita”, diz o gerente corporativo de impacto social.Ele explica a relação usando como exemplo o Guaraná, refrigerante da Ambev original do Brasil. “Quando falamos de Guaraná, por exemplo, queremos trazer algo relacionado ao brasileiro, à brasilidade, e também à conexão com a natureza.”Os investidores sociais também falaram sobre o Voa, programa de voluntariado da Ambev.Lançado em 2018, o projeto é de mentoria e gestão e leva funcionários da cervejaria a compartilhar seu conhecimento com organizações sociais. Mais de 200 ONGs e 5 milhões de pessoas já foram impactadas pela iniciativa.Por conta dos impactos socioeconômicos causados pela pandemia do novo coronavírus no Brasil, a Ambev decidiu oferecer, por meio do Voa, cursos online e gratuitos com foco em gestão para o terceiro setor.Qualquer organização, de qualquer segmento, pode ter acesso ao material através da plataforma do Voa. O conteúdo é o mesmo utilizado pelas ONGs que já participam do programa.No total, são nove aulas sobre gestão, com videoaulas e apostilas. A iniciativa tem como objetivo compartilhar os métodos e processos utilizados pela própria Ambev para ajudar as organizações a melhorarem seus processos, orçamentos e alcance de seu impacto na sociedade, com foco no período de crise.Para acessar as aulas, basta acessar este link e realizar um cadastro informando o CNPJ ou CPF. As organizações que tiverem interesse em fazer parte do programa Voa de 2021 deverão realizar as inscrições ainda este ano, previstas para o último trimestre. | empreendedorsocial |
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] | Estão abertas as inscrições para a Plataforma Negócios pelo Futuro, iniciativa realizada pelo Quintessa em parceria com os patrocinadores Tetra Pak, Península e ICE, e com apoio na curadoria da Pipe.Social.A Plataforma irá impulsionar as soluções dos negócios de impacto que colaboram diretamente para a redução dos danos causados pela Covid-19 e apoiar estes empreendedores.As inscrições podem ser feitas até o dia 8 de julho pelo site.O foco são soluções que respondam a três diferentes necessidades da sociedade neste contexto de pandemia: saúde, recuperação socioeconômica e redução de impactos negativos do isolamento social.Os negócios selecionados irão participar do Evento de Conexão, onde serão expostos aos patrocinadores e parceiros da plataforma.Assim, os negócios ganharão visibilidade perante as marcas e poderão receber mentorias qualificadas para suporte em decisões estratégicas, outros benefícios e patrocínio financeiro para implementarem a sua solução, com o objetivo de ampliar o seu alcance.Dentre os critérios de seleção, estão os pré-requisitos: a solução atuar diretamente na superação da crise causada pela Covid-19, em um dos três eixos temáticos; a solução estar pronta para implementação ou ser facilmente adaptada; a equipe estar comprometida com a participação na Plataforma e ser composta por pessoas com idade acima de 18 (dezoito) anos; e ter formalização com CNPJ com sede no Brasil. | empreendedorsocial |
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] | Nos dias 29 e 30 de Junho (segunda e terça), a partir das 9h, ocorre a 12ª edição do Festival ABCR, maior conferência de captação de recursos da América Latina e uma das principais no mundo.Sob o tema Ousar para Avançar, a iniciativa da ABCR (Associação Brasileira de Captadores de Recursos) conta com organização da Necta e reunirá mais de 150 palestrantes nacionais e internacionais.Serão mais de 120 horas de conteúdo, volume inédito e, pela primeira vez, o Festival será realizado 100% no formato digital.Interessados podem se inscrever até domingo (28) pelo site. A programação completa do evento também está disponível no site da ABCR.Entre os vários temas da programação do evento, destacam-se os debates sobre combate à lavagem de dinheiro e financiamento de terrorismo, todas no contexto do terceiro setor, além da tributação de impostos que impacta diretamente o segmento.Também serão apresentados debates focados no tamanho da generosidade dos brasileiros no atual momento de pandemia da Covid-19, por meio da presença de empresas que têm se destacado e que irão expor suas ações voltadas para a melhoria do atual cenário.O diretor executivo da ABCR, João Paulo Vergueiro, ressalta que o cenário atual exige ainda mais resiliência das entidades e a definição de uma nova forma de atuação, com uma legislação que atenda as necessidades do setor, além de considerar o papel essencial do uso da tecnologia, como, por exemplo, as lives solidárias.“Percebemos de forma clara que, assim como os demais setores, o de capitação de recursos também sofre os impactos da pandemia. A proposta do Festival é reunir os diversos atores com o objetivo de gerar oportunidades e diálogos que resultem em ações efetivas”, disse.O Festival ABCR 2020 contempla sete plenárias, 90 sessões paralelas, três masterclasses e mais de cem palestrantes, além de dez eixos temáticos.Pela primeira vez, o Festival será realizado em formato digital, graças às tecnologias aplicadas no desenvolvimento da iniciativa e ao aplicativo exclusivo, totalmente focado na interação dos participantes e dedicado às ações antes, durante e pós-evento, permitindo ampliação do alcance do encontro.O Festival ABCR 2020 reunirá especialistas nacionais e internacionais, representantes de organizações e empresas, além da Mentoria Expressa, com reuniões de 45 minutos com participantes do Festival e um mentor de tema específico.A programação do evento é voltada para atender os diferentes níveis de conhecimento dos participantes (inicial ou básico, avançado e internacional) em diferentes eixos da captação de recursos. | empreendedorsocial |
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] | Estão abertas as inscrições para a segunda edição da Neo Acelera, programa de aceleração da Neo Química, marca líder de genéricos e similares.Com o tema "longevidade ativa", a iniciativa apoiará negócios sociais voltados para os desafios da maturidade que já impactem seu público alvo e tenham potencial para ganhar escala.As inscrições podem ser feitas até 12 de julho pelo site do programa. Mais Após a primeira edição da Neo Acelera em 2019, que focou em atenção primária à saúde, a marca iniciou a discussão para o tema de 2020, escolhido com base no cenário demográfico, econômico e social do Brasil.As soluções das startups devem estar relacionadas aos seguintes temas, dentro do conceito de longevidade ativa: aprendizagem ao longo da vida; ocupação e vida profissional; planejamento financeiro e saúde financeira; mobilidade e autonomia; movimentação e segurança; gestão integrada da saúde; cuidado e acompanhamento pessoal; mente ativa e saudável e cuidados com o fim da vida.A iniciativa promoverá a capacitação dos empreendedores por três meses, abrangendo três treinamentos intensivos online, conexão com mentores da Neo Química e especialistas do mercado e acompanhamento semanal da equipe da Yunus Negócios Sociais para o desenvolvimento de soluções relevantes para o público 60+.Ao final, um dos empreendimentos poderá receber um aporte de até R$ 150 mil para aumentar o impacto do seu negócio.A iniciativa é desenvolvida em parceria com Yunus Negócios Sociais, com apoio da Pipe.Social e da consultoria Hype60+. | empreendedorsocial |
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] | No Brasil, não há dados oficiais sobre o número de pessoas que apresentam o transtorno do espectro do autismo (TEA).Segundo dados do Centro de Controle de Prevenção de Doenças dos EUA, uma a cada 59 crianças tem do diagnóstico. Estima-se que 1% da população mundial esteja enquadrada no espectro.O TEA é um transtorno do neurodesenvolvimento que se caracteriza, principalmente, pelo comprometimento das habilidades de comunicação e linguagem do indivíduo e pela presença de comportamentos repetitivos e estereotipados em diferentes níveis, resultando, em geral, nas dificuldades de interagir socialmente e de aceitar mudanças na rotina.Em tempos de pandemia, os desafios e as dificuldades aumentam. As alterações no cotidiano e limitações impostas têm difícil aceitação, principalmente entre as pessoas autistas.Outro fator que as famílias brasileiras que possuem algum membro com TEA enfrentam neste cenário, assim como as demais famílias, é o desemprego e a diminuição da renda familiar.Diante dessa situação, o Grupo Conduzir, composto por profissionais na área de psicologia, fonoaudiologia, terapia ocupacional e psicopedagogia, resolveu se engajar no combate à pandemia.O grupo doou cestas básicas com alimentos e produtos de higiene para 142 famílias de baixa renda que possuem filhos autistas e são atendidas pela Ama (Associação de Amigos do Autista), entidade sem fins lucrativos.A psicóloga e analista do comportamento Marina Ramos Antonio, diretora do Grupo Conduzir, explica que o coletivo tem projetos ativos para informar e incentivar o acesso ao tratamento, bem como dar suporte às famílias que passam por algum tipo de necessidade."Nesse período, não poderíamos agir diferente. Nós fizemos doações para algumas ONGs e, para fechar com chave de ouro, optamos pela doação voltada às famílias que têm em seu núcleo familiar uma pessoa autista", explica a psicóloga.Uma das beneficiadas foi Andrea Moura, mãe do Lucas, 17, diagnosticado com autismo aos 4 anos. Ela precisou deixar o emprego para cuidar do filho, e o marido está trabalhando com redução de salário e jornada.Lucas precisa de alguns remédios, tem uma alimentação com restrições e já teve crises causadas pelo stress do isolamento social. Ele possui também problemas respiratórios e cardíacos, fazendo parte do grupo de risco da Covid-19. Com a pandemia, as terapias foram suspensas e ele passou a realizar todas as refeições em casa.“Quando recebi a cesta básica, fiquei muito emocionada e percebi o quanto essa solidariedade é importante", afirma Andrea. "Essa ajuda é de grande valia, porque o meu filho agora está em casa o tempo todo. Antes já era difícil e, agora, com a pandemia, está ainda mais. Meu marido recebe por comissão e estamos pagando só as contas básicas."De acordo com Ana Maria de Mello, superintendente da Ama (Associação de Amigos do Autista), esta parceria foi muito bem-vinda, pois a vida de mulheres que têm filhos com autismo já não costuma ser fácil, e com a pandemia as dificuldades aumentam.“O apoio, além da evidente ajuda da cesta básica, traz um outro componente, que é o conforto de ver que algumas pessoas se preocupam com as outras", conta Ana Maria. "As famílias assistidas por esta campanha estão passando por dificuldades financeiras e, para elas, o gesto de apoio, além de ajudar a suprir suas necessidades básicas, traz um alento de coragem e força."A Ama é a primeira associação de autismo no Brasil e completa 37 anos no mês de agosto.Ela oferece atendimento especializado e gratuito a mais de 300 crianças, jovens e adultos com autismo por meio de convênios com a Secretaria de Estado da Saúde e Educação.Esses convênios não cobrem todos os gastos e investimentos da associação. É necessário arrecadar recursos para a compra de alimentos, de material pedagógico, para a manutenção dos equipamentos e dos imóveis, além dos programas de capacitação dos funcionários.A Ama está empenhada na campanha “Faça a diferença sem colocar a mão no bolso”, com a captação de doações automáticas da Nota Fiscal Paulista. O passo a passo para o cadastro e doação se encontra no site da associação. | empreendedorsocial |
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] | Especializado no campo das organizações da sociedade civil, o escritório Szazi, Bechara, Storto, Reicher e Figueiredo Lopes Advogados elaborou a cartilha "MROSC e Covid-19: Manual prático de apoio às OSC".Escrito pelas sócias Paula Storto e Lais de Figueiredo Lopes, o manual tem como objetivo montar um roteiro para apoiar os processos de tomada de decisão das organizações da sociedade civil nas relações de parceria firmadas com o poder público com base na lei 13.019/14 – MROSC, neste momento de pandemia da Covid-19.O documento é uma ação do projeto "Fortalecimento e Regionalização da Plataforma MROSC", realizado pela Cáritas Brasileira, CCasa da Mulher Trabalhadora (Camtra) e Elo Ligação e Organização, com financiamento da União Europeia.O manual apresenta informações relevantes às OSC em cada uma das etapas de desenvolvimento da relação de parceria: planejamento, seleção e celebração, execução, monitoramento e prestação de contas.Interessados podem acessar a cartilha gratuitamente pelo site da Plataforma MROSC. | empreendedorsocial |
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] | A morte de George Floyd nos EUA aflorou um grito que estava sufocado na garganta não só de pessoas negras, mas de setores da sociedade que não mais suportavam manter-se calados, sem poder manifestar sua indignação e revolta diante dos inúmeros atos que demonstram não só discriminação racial, mas, acima de tudo, desigualdade social.Certamente foi mais um ato de violência policial que se concretizou a partir de uma cultura com fortes elementos de discriminação racial, que não se expressa apenas nos Estados Unidos, mas em todo o mundo. Mais Exatamente por isso as manifestações logo se espalharam globalmente, o que tende a crescer como um movimento social importante na busca de mudanças estruturais e políticas que possam diminuir esse mal ainda reproduzido.São manifestações sociais importantes que, em dados momentos, podem ter se traduzido em atos violentos, mas, semelhante na morte de George Floyd e tantas outras, a violência certamente foi gerada pela ausência de diálogo, sobretudo no enfrentamento policial.No momento de uma abordagem policial dificilmente há um diálogo que busque esclarecer o ato daquele que está sendo abordado. Os policiais são capacitados para o enfrentamento e, quando se trata de pessoas negras, esse enfrentamento tem maior rigor de violência.A discriminação racial associada à desigualdade social é uma realidade triste e repugnante que exige mudanças no processo educacional e nas estruturas de poder, tendo como caminho iniciativas de diálogo que possam gerar convencimento acerca da postura de não descriminação racial, uma outra forma de ver nas pessoas de peles de cores diferentes o valor humano como essencial. Destaco aqui pessoas de peles, porque a cor é apenas um detalhe, todos integram a espécie humana e, assim, devem ser compreendidos e tratados com respeito, amor e igualdade de oportunidades.Claro que levaremos décadas e talvez séculos para grandes mudanças, mas estas serão frutos, sem dúvida, da luta daqueles que aos poucos engrossam as fileiras e aumentam os gritos. Espalham a palavra de ordem que está presa na garganta contra as injustiças sociais e pela construção de um outro mundo possível, com equidade racial.Arrisco-me aqui a fazer uma comparação e análise de tal modo a se perceber que essas diferenciações se dão em vários segmentos ou setores: no âmbito ambiental, econômico, sociopolítico etc.Na parte ambiental, percebe-se que grande parte da sociedade não valoriza todas as espécies de árvores que constituem um ecossistema ou bioma, tende a valorizar mais as espécies de maior valor econômico, de maior utilidade para os negócios, árvores exuberantes.Isso sem considerar que a sobrevivência destas depende de outras espécies discriminadas pelo seu porte, aparência, utilidade desconhecida etc. Eles não compreendem a importância da diversidade, do conjunto das espécies da floresta ou da caatinga, dependendo do bioma.Essa má compreensão infelizmente influencia o desequilíbrio da biodiversidade, aspecto este que atua de forma negativa no equilíbrio ambiental e preservação da biodiversidade, como condição essencial para vidas no planeta.No âmbito sociocultural também se encontra diferenciações absurdas. Muitas vezes frases importantes são proferidas por camponeses, garis, pequenos comerciantes, microempreendedores, mas estas não são valorizadas em razão da simplicidade que estas pessoas representam no cenário de poder. Mas, se estas mesmas frases fossem ditas por famosos, seriam elevadas e consideradas como grandes feitos, de reconhecimento para a história da humanidade.Em outras situações, como em oportunidades de trabalho, é perceptível a influência da aparência, do porte físico, da idade, da cor na obtenção da vaga, em detrimento da capacidade de relacionar-se com o outro, de desenvolver a atividade, de agregar valor ao local de trabalho.Reside aqui uma constatação que comprova, infelizmente, que o reconhecimento na sociedade em que vivemos se dá pelo poder, pelo status que assume determinada pessoa. Se essa pessoa for negra, terá ainda mais dificuldade para ter reconhecimento em relação ao que faz.Todos esses são sinais de desigualdade social e racial, de oportunidade e de reconhecimento humano que precisam ser reparadas no processo de construção de um outro mundo, de tal modo que a valorização das pessoas não venha a se dar por status social, cor, gênero, sexo ou posição política, mas pela condição humana exercida em sua plenitude.Deve ser valorizada a capacidade de se relacionar com outros, de reconhecer os dons, as capacidades particulares de cada um e, sobretudo, pela missão desenvolvida e pela contribuição à construção de um mundo mais justo e fraterno.Isso significa estar atento e zeloso com o cuidar da casa comum, afinal somos muitas pessoas e muito diferentes, porém precisamos assumir, na prática, a condição de um só corpo, de um todo, a partir dos valores humanos, que devem sobrepor-se aos demais. Caso contrário, iremos nos perder no caminho de desenvolvimento da vida, promovendo desigualdades sociais e diferenciação racial.É preciso buscar o ressignificado da espécie humana e desconstruir muitos valores desumanos que impedem a equidade racial, o respeito a diversidade, a solidariedade e a justiça social como pilares de uma sociedade democrática.A partir da pedagogia de valorização da diversidade, o Centro de Educação Popular e Formação Social (CEPFS), com sede no município de Teixeira (PB), desenvolve há mais de 30 anos um trabalho de promoção de melhores condições de vida a camponeses e camponesas do semiárido.Nesse trabalho, feito com amor, dedicação e respeito à diversidade, adota-se a metodologia da escutatória para conhecer as reais causas de fragilidades no processo de desenvolvimento das comunidades e trabalhar, de forma coletiva, iniciativas que possam melhorar a qualidade de vida, com foco na captação e manejo de água de chuva para o consumo e para a produção de alimentos saudáveis.Estamos precisando ampliar as fontes de financiamento para a continuidade desse importante trabalho. Nesse sentido, doações de pessoas físicas e jurídicas serão bem vindas.Visite nosso site: https://cepfs.org.br/, conheça o trabalho desenvolvido e torne-se um doador. Sua atitude será muito importante para continuarmos com a missão de ajudar a quem mais precisa a encontrar caminhos de superação dos obstáculos com vistas a melhoria da qualidade de vida, com dignidade, amor, respeito ao próximo e igualdade.“Muitas pessoas fazendo pequenas coisas em muitos lugares transformarão o mundo." | empreendedorsocial |
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] | A pandemia da Covid-19 fez com que as viagens diminuíssem drasticamente no mundo todo por conta das políticas de isolamento social.Com isso, o uso das milhas, adquiridas pelos programas de fidelidade de companhias aéreas, se acumulam. Mas além de trocar por produtos ou serviços, é possível usá-las para ajudar uma causa social.O site Vakinha, o primeiro e maior em arrecadações coletivas do Brasil, traz essa opção para quem deseja fazer uma doação. Mais A plataforma recebe mais de 2.000 campanhas por dia, que englobam as mais diversas causas sociais. Entre elas, movimentos de apoio a hospitais, pequenos negócios e organizações sociais, crescentes na crise da Covid-19.Por meio dos programas de fidelidade Dotz, Livelo e Esfera, é possível converter o valor da milha por cupons que podem ser doados pela plataforma, com valores que variam entre R$25 e R$500, para a causa que a pessoa escolher.O processo é simples: o usuário entra no site do seu programa de milhagem, digita "Vakinha" e seleciona a plataforma como opção de troca de seus pontos. Então, escolhe o valor que deseja doar e resgata os cupons. Depois disso, basta entrar no site do Vakinha e escolher a causa social com a qual mais se identifica.Na mesma linha, o Smiles, programa de fidelidade da Gol, atingiu mais um marco histórico pelo Milhas do Bem, seu programa de solidariedade.Foram doadas mais de 50 milhões de milhas em maio, após o início da nova campanha, no dia 30 de abril. A iniciativa recebeu a doação de 10 milhões de milhas da Smiles, além das milhas dos clientes que se uniram a jornada solidária contra os efeitos da covid-19 no Brasil.O programa existe desde 2017, mas atualmente atua com foco no combate aos efeitos da pandemia da covid-19, e lançou uma série de iniciativas sociais para reforçar o apoio às comunidades economicamente vulneráveis. Além da doação da companhia, nesse período a Smiles também promoveu ações com clientes para estimular doações.Os recursos serão transformados em dinheiro pela Smiles e doado diretamente às instituições parceiras do programa: Parceiros Voluntários, Rede Cruzada, Instituto Reação, Proa, JA Brasil e Fundação Dom Cabral.Elas estão à frente de ações sociais para o apoio às comunidades economicamente vulneráveis em meio a pandemia, como a doação de cestas básicas, kits de higiene e cobertores.O Milhas do Bem acumulou 142.666.903 milhões de milhas até maio de 2020, e nasceu com o propósito de transformar vidas por meio de apoio a projetos sociais.As seis instituições que hoje fazem parte do programa foram selecionadas pela seriedade de seu trabalho e grande impacto na vida das comunidades que apoiam, além da compatibilidade das atividades das instituições com o propósito maior do programa.O incentivo às doações para ajudas emergenciais continua no ar e é possível doar diretamente pelo site da Smiles, escolhendo a instituição na vitrine solidária, ou fazendo checkout no Shopping Smiles, para arredondar o valor na hora da compra. | empreendedorsocial |
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] | A Ariel, marca líder de produtos de limpeza da P&G, doou mais de 30 toneladas de produtos para comunidades carentes, compartilhando dicas informativas sobre como prevenir a contaminação pelo novo coronavírus.Além disso, a marca realizará, através do serviço das lavanderias Ariel, a lavagem de 46 mil peças de roupas, dos profissionais de saúde do Hospital de Mogi das Cruzes e do Hospital Municipal de Santo André até o mês de julho.A Ariel ainda vai lavar 37 toneladas de peças do Exército da Salvação, instituição que realiza ações emergenciais para ajudar famílias em vulnerabilidade social e moradores de rua, além de doar 5.000 máscaras de proteção para a ONG. Mais Já para a Cruz Vermelha Brasileira, a marca apoiou com a doação de mais de 30 toneladas de produtos para contribuir com a higienização da principal instituição de ajuda humanitária do mundo.A Colgate-Palmolive também está empenhada em apoiar iniciativas para contingência da Covid-19 no Brasil, e intensifica sua rotina de suporte às comunidades à sua volta por meio da educação sobre higiene e doação de produtos.Entre os meses de março e abril, a companhia distribuiu produtos de higiene pessoal e limpeza doméstica por meio de instituições parceiras e agora inicia a segunda fase de suas doações. Ao todo, serão doados mais de 3,5 milhões de produtos que somam mais de R$ 11,5 milhões e beneficiarão cerca de 825 mil famílias no país.Como apoiadora global da campanha #SafeHands, da Organização Mundial da Saúde, a empresa está produzindo 25 milhões de sabonetes especiais, embalados com instruções para uma lavagem correta das mãos, que serão distribuídos em comunidades carentes em todo o mundo. De acordo com as recomendações da OMS, lavar as mãos apropriadamente é fundamental para reduzir a velocidade de contágio da Covid-19.No Brasil, 1,7 milhão de unidades serão doadas. A Unicef começou a distribuir 1 milhão de sabonetes sendo 575 mil para Manaus e 425 mil para Salvador. A empresa também apoia iniciativas do poder público do estado de São Paulo com 250 mil unidades e outras 450 mil unidades serão distribuídas por meio de outras instituições.A companhia ainda doará outros 1,5 milhão de produtos de higiene oral e pessoal por meio de instituições assistenciais sem fins lucrativos e parceiros com poder de capilaridade de distribuição para localidades como Manaus, Maceió, Rio de Janeiro, ABC Paulista, entre outros.As doações beneficiarão lares de idosos, orfanatos, centros de atendimento oncológicos e três hospitais de campanha em São Paulo (Anhembi, Pacaembu, Ibirapuera).Na primeira onda de doações, a Colgate-Palmolive contou com parceiros como a Havaianas (marca da empresa Alpargatas), Cruz Vermelha e ONG Amigos do Bem para doação e distribuição de 300 mil produtos de higiene pessoal e limpeza doméstica, no valor de R$ 1 milhão, para beneficiar aproximadamente 200 mil famílias brasileiras. O Grupo RB no Brasil, multinacional de bens de consumo para higiene, saúde e nutrição anuncia uma série de ações para atender brasileiros durante a pandemia de Covid-19. Entre doações de produtos e auxílios financeiros, o Grupo soma cerca de 800 mil itens para doação, em projetos que contabilizam mais de R$ 12 milhões investidos.As marcas Naldecon, Sustagen e Strepsils da empresa doaram quase 500 mil produtos a entidades atendidas pela Cruz Vermelha Brasileira, que juntos equivalem a R$ 4,5 milhões em vendas, itens que vão beneficiar entidades em mais de 15 estados do Brasil.Sustagen Kids, por exemplo, por ser um complemento nutricional que auxilia na alimentação saudável e balanceada de crianças, será destinado a creches e casas de acolhimento atendidas pela Cruz Vermelha Brasileira.Já Sustagen Adultos+, complemento nutricional com uma fórmula única pensada especialmente para adultos, será enviado a casas de repouso e outras instituições para proporcionar a adultos e idosos uma alimentação mais completa em nutrientes que auxiliam na imunidade, disposição e saúde óssea.Em abril, a Veja, outra marca do Grupo RB, lançou o movimento “Veja Com o Coração”, com o objetivo de criar um fundo de auxílio para trabalhadoras domésticas que tiveram suas atividades interrompidas devido à pandemia. Além de fornecer apoio financeiro, a marca doou aproximadamente 15 mil kits de produtos de limpeza com essa ação.Para apoiar os entregadores do aplicativo Rappi, a marca distribuiu 16 mil litros de Veja Desinfetante aos profissionais que se expõem diariamente nas ruas. Mais Além disso, cada produto Veja vendido no aplicativo Rappi no mês de abril teve parte do valor revertido em uma doação de R$ 50.000,00 para o projeto Mães de Favela, uma iniciativa da Central Única das Favelas (Cufa), que promove uma renda básica a milhares de mães moradoras de comunidades de todo o país.Ainda, com o apoio da ONG Teto, a Veja está distribuindo cerca de 10 mil unidades de Veja Desinfetante para comunidades de bairros periféricos em seis estados do país.Em conjunto com a Cruz Vermelha Brasileira, a Harpic vai levar auxílios emergenciais para comunidades nos estados de São Paulo e Rio de Janeiro, diante do apoio para 25 mil famílias, com a doação de galões de água, máscaras de proteção e desinfetante líquido para o banheiro.Em atenção a outras epidemias como a dengue, que ocorre paralelamente à Covid-19 no Brasil, a marca SBP do Grupo RB lidera um projeto em parceria com a Cruz Vermelha Brasileira para apoiar 100 mil famílias, em comunidades dos estados de São Paulo e Rio de Janeiro, com a doação de kits de produtos e materiais educativos para auxiliar no controle de doenças causadas pelo Aedes aegypti.Marca que acaba de chegar ao Brasil, a Lysol doou ao Hospital das Clínicas da Faculdade de Medicina de São Paulo R$ 500 mil, que serão destinados para o combate à Covid-19, podendo auxiliar na infraestrutura, na aquisição de EPIs e no financiamento a projetos de pesquisa relacionados ao novo coronavírus.Além disso, também foram doadas ao hospital 6.000 unidades de Lysol Aerossol, para auxiliar na desinfecção de ambientes.O Grupo RB também está comprometido com a segurança e bem-estar de todos os seus funcionários e parceiros, o que fez a companhia fabricar e oferecer mais de 20 mil unidades de álcool gel para seus colaboradores, terceirizados e parceiros de transportadoras.Além disso, os Centros de Distribuição com operações do Grupo RB, bem como transportadoras da companhia também ganharam unidades de Veja Desinfetante para limpeza de superfícies.Com o objetivo de contribuir com a população em situação de maior vulnerabilidade, a PepsiCo doou mais de 8.000 unidades de produtos à famílias no município de Itu (SP), afetadas pelos efeitos da pandemia.No local, a companhia conta com um Centro de Distribuição e uma unidade fabril que emprega mais de 780 funcionários e é responsável pela produção de salgadinhos Elma Chips.As doações de produtos do portfólio PepsiCo, entregues em junho, serão repassadas à prefeitura de Itu, que fará a inclusão dos itens em cestas básicas destinadas às famílias cadastradas no Centros de Referência de Assistência Social (Cras) da cidade.O município de Itu está entre as regiões beneficiadas pelas doações da PepsiCo, que ao todo somam cerca de um milhão de produtos em todo o Brasil. Adicionalmente, a companhia anunciou a doação de mais de 115 mil refeições no país, que acontecerá por meio de aporte financeiro da Fundação PepsiCo, braço filantrópico global da companhia, ao GFN (Global Foodbanking Network).A distribuição dessas refeições, àqueles em maior necessidade, também será realizada pelo Mesa Brasil, do SESC, parceiro local do GFN. No pacote de medidas da empresa consta ainda apoio à renda de cooperativas de reciclagem parceiras, que foram impactadas pela Covid-19.A Associação Brasileira das Indústrias de Produtos de Higiene, Limpeza e Saneantes de Uso Doméstico e de Uso Profissional (ABIPLA) tem realizado um trabalho conjunto com seus associados para ajudar comunidades afetadas pela pandemia do coronavírus. Desde abril, mais de mil toneladas de produtos de limpeza foram doadas. Em valores, as doações atingem R$ 7 milhões.As empresas associadas doaram, entre outros produtos, itens como sabões, limpadores multiuso e cerca de 566 mil litros de água sanitária e desinfetantes para alguns municípios em comunidades de Minas Gerais, Rio de Janeiro, São Paulo, Goiás e Ceará. Além disso, foram feitas doações para alguns governos e prefeituras, como o Governo do Estado de São Paulo e a Prefeitura de São Paulo, que receberam produtos para a limpeza e desinfecção de veículos que realizam transporte público e hospitais.A empresa de Goiânia, Nutriex-Rennova, uma das maiores do país no mercado de saúde, proteção e comercialização de produtos de estética facial, mobilizou a sua produção e os seus recursos para oferecer auxílio para várias entidades carentes.Com o avanço da pandemia do coronavírus, a empresa já doou mais de R$ 6,8 milhões em produtos, EPIs e alimentos. A primeira contemplada foi a Organização das Voluntárias de Goiás, que recebeu cerca de 1,5 tonelada de produtos de higiene.A empresa também tem apoiado dezenas de lives musicais, em parceria com grandes artistas brasileiros para expandir as suas doações para todo o território nacional, somando mais de dez toneladas de álcool em gel (600 mil frascos da marca Biogex) para entidades como Retiro dos Artistas, Central Única das Favelas (Cufa) e Associação Pro Melhoramento do Morro do Salgueiro.Também doou mais de 100 mil máscaras de proteção para Associação Raio de Sol da Amazônia, Casa de Apoio São Luiz, entre outras, além de mais dez toneladas de alimentos para a Mesa Brasil. Em São Paulo, mais de 800 kits de produtos de higiene já chegaram em orfanatos e entidades carentes.Além das doações, a empresa já contabiliza mais de R$ 13 milhões para a fomentação do mercado e está fornecendo um pacote de benefícios para subsidiar seus clientes. | empreendedorsocial |
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] | Ambev e Bimbo Brasil, empresa líder em panificados, anunciam produção de 540 mil fatias de pão para doar a comunidades vulneráveis das cidades de São Paulo, Rio de Janeiro, Brasília e Gravataí (RS), locais onde as duas empresas têm fábricas.A doação será feita a partir esta segunda-feira (22) por meio do banco de alimentos Mesa Brasil SESC. A quantidade será suficiente para beneficiar 680 entidades, além da Cufa (Central Única das Favelas). Mais A matéria-prima para produção dos pães serão os maltes da cevada utilizados no processo produtivo da Ambev.A iniciativa irá utilizar os maltes da cevada fornecido pela Ambev como um dos ingredientes para produzir as 540 mil fatias de pão de cereais que serão doados para famílias das comunidades.O objetivo da parceria é ajudar as pessoas que estão passando dificuldades por conta do isolamento social e diminuir os efeitos econômicos da Covid-19. | empreendedorsocial |
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] | O Carrefour Brasil divulgou nesta quinta-feira (18) seu Relatório de Sustentabilidade 2019, documento que apresenta as iniciativas e resultados de impacto socioambiental da empresa.Em webinar apresentado pelo jornalista Bruno Blecher, especialista em agronegócio, a rede de supermercados francesa informou que, no ano passado, coletou mais de 43 toneladas de resíduos e substituiu 5,5 milhões de embalagens por materiais sustentáveis.A empresa também afirma que deixou de emitir cerca de 1,3 mil toneladas de gás carbônico na atmosfera devido às medidas implementadas.O Relatório de Sustentabilidade publicado reúne todas as medidas adotadas e metas traçadas pela empresa a fim de contribuir para o desenvolvimento sustentável, e está disponível no site do Carrefour.As iniciativas de impacto ambiental do grupo se concentram na redução de gás carbônico no transporte dos produtos e na reformulação das embalagens da marca Carrefour. De acordo com o CEO Noel Prioux, 100% dos produtos terão suas embalagens substituídas por materiais mais sustentáveis até 2025.Outras metas estão prometidas a serem alcançadas até a data, como a redução de 50% do desperdício alimentar nas lojas Carrefour e Atacadão.Foram apresentadas também as ações de impacto social da empresa, que se concentram principalmente no apoio a iniciativas de produção sustentável e de educação alimentar.Desde 2018, quando lançou o movimento global Act for Food pela democratização do acesso a alimentos saudáveis, o Carrefour tem investido na parceria com organizações sociais e projetos cujas propostas se alinham ao movimento. Um deles é o projeto Gastronomia Periférica, liderado pelo chef de cozinha Edson Leite, que promove a transformação social por meio da gastronomia.Presente no webinar de lançamento do relatório, Leite defendeu a importância do apoio da iniciativa privada a ações como a dele. Segundo o chef, a sociedade e o poder público sempre fizeram a periferia acreditar que tudo seu era ruim, especialmente a comida.“E quando vemos a iniciativa privada, como o Carrefour, querendo trocar ideia com a gente, isso muda”, afirma Leite.Outro compromisso da empresa é com o engajamento dos fornecedores na produção saudável e a consequente transparência com os clientes em relação à origem dos produtos.“Nós entendemos que, no momento em que o grupo investe na carreira produtiva, ele melhora significativamente a entrega do produto para o cliente”, defende Lúcio Vicente, diretor de sustentabilidade do Carrefour Brasil.José Luiz Corrêa, produtor de bananas no Vale do Ribeira, é parceiro do Carrefour há 12 anos. Ele estava presente no webinar e defendeu a preocupação da empresa com a sustentabilidade na cadeia produtiva.“Você vê que aquilo que está fazendo é algo de muita importância para a humanidade”, disse o produtor.Além dos mencionados, participaram do evento André Leme, produtor parceiro, Marie Tarrisse, gerente de sustentabilidade do Carrefour Brasil, Cristiane Rodrigues, gestora de responsabilidade social, Stéphane Engelhard, vice-presidente do Carrefour Brasil, e Roberto Müssnich, diretor presidente do Atacadão. | empreendedorsocial |
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] | A partir desta segunda-feira (22), uma gincana nacional pretende engajar 10 milhões de jovens numa arrecadação de doações capaz de alimentar 10 milhões de famílias impactadas pela crise da Covid-19.Este é o principal objetivo do Desafio 10x10, idealizado pelo urbanista e premiado especialista em jogos cooperativos transformadores Edgard Gouveia Júnior e apoiado por ONGs, artistas, influenciadores e líderes religiosos e da iniciativa privada.O desafio vai durar 30 dias e transformar a internet brasileira em uma grande gincana virtual tendo a juventude como protagonista.“Artistas, esportistas e outras celebridades participarão da gincana mobilizando suas respectivas bases de fãs para doar. Será uma grande mobilização pelo Brasil, usando o que os brasileiros têm de melhor: sua criatividade e capacidade de entrega em favor do próximo”, diz o idealizador Edgard Gouveia.“Vamos engajar a sociedade em uma 'coopetição', que é uma mistura de cooperação e competição. É a nação inteira mostrando que brasileiro cuida de brasileiro", completa.O Desafio 10x10 vai mobilizar a sociedade por meio da Onda Jovem os brasileiros nascidos entre 1995 e os anos 2000 —que já somam 30 milhões.Pesquisas mostram que este é um grupo muito ativo e com grande capacidade de influenciar a sociedade. Um exemplo recente do poder de influência desta geração é a mobilização contra as mudanças climáticas promovida pela ativista Greta Thunberg, de 17 anos.A partir do desafio, a Onda Jovem vai se mobilizar para arrecadar fundos e desafiar mais pessoas para entrarem na coopetição contra a fome e a desigualdade por meio das redes sociais.Para ajudar neste esforço, celebridades, artistas, gamers, esportistas, religiosos, organizações e empresas também vão engajar suas redes de fãs, clientes e apoiadores nesta gincana pelo bem.Na primeira semana, alguns dos maiores gamers e youtubers do Brasil vão mobilizar seus seguidores e fãs para contribuir e divulgar a iniciativa. Entre eles estão Bruno Playhard e Pedro Gelli, que somam juntos 14 milhões de seguidores em suas redes sociais.A base da gincana será a plataforma online. É nela que os apoiadores desfiarão suas bases de fãs, amigos e parentes, a partir das paixões que movem todos os brasileiros, como música, esportes e games.O desafio é simples: doe e traga pelo menos dez novas pessoas de suas respectivas redes. O resultado da arrecadação será exibido em tempo real na plataforma.Os recursos arrecadados pela gincana do Desafio 10x10 serão convertidos integralmente em cestas básicas digitais, a serem distribuídas durante três meses para as famílias cadastradas pela iniciativa.As cestas possibilitam a compra de alimentos e produtos de limpeza, além de funcionarem também como instrumento de fortalecimento do comércio local nas comunidades.Os fundos serão geridos pela Doare, plataforma especializada em arrecadação de doações online, e distribuídos às famílias beneficiadas pelas ONGs Gerando Falcões, Cufa (Central Única das Favelas) e ChildFund.Além dessas entidades, toda a distribuição e logística do vale-alimentação será feita em parceria com o UniãoBR, movimento de amparo às comunidades impactadas pela crise presente em 20 estados brasileiros. | empreendedorsocial |
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] | No sábado (20), o Fa.Vela, com financiamento do Itaú Social, irá realizar uma ação coordenada para o lançamento do Projeto Acóde, que busca mitigar os impactos da Covid-19 na vida de até 500 famílias que residem em vilas e favelas de Belo Horizonte e região metropolitana.A iniciativa contempla uma nova versão da cesta básica, que inclui auxílio financeiro, por meio de cartão alimentação, livros infantis e acesso a programa de formação e letramento empreendedor e digital Fa.Vela Escola. Na data, serão entregues as primeiras cestas para aproximadamente cem pessoas. Mais O projeto tem como prioridade atender mulheres chefes de família, com filhos ou monoparentais, pessoas LGBTQI+, em especial as trans e travestis, negras, desempregadas, e/ou empreendedoras formais e informais que tiveram a renda impactada pela pandemia.A oferta de apoio financeiro para a aquisição de alimentos, itens de subsistência e higiene pessoal terá a duração de três meses e é destinada a grupos socialmente em risco e que residem em territórios que não acessam políticas públicas efetivas no combate a Covid-19.O projeto também tem como foco fomentar a economia local, por meio da circulação de renda nos territórios vulnerabilizados de residência dos beneficiários nas regiões de Venda Nova, Barreiro, Ribeirão das Neves, São José da Lapa e Malacacheta (exceção no Vale do Mucuri, na região Norte e Nordeste de Minas Gerais).Além disso, busca mapear perfis empreendedores em situação de risco, para a formação e o letramento empreendedor e digital no programa Fa.Vela Escola, que oferece aprendizado e capacitação contínua para jovens, adultos e idosos de diferentes realidades, com o objetivo de impulsionar a transformação digital de nano e pequenos empreendimentos.A escolha dos territórios tem como objetivo descentralizar a distribuição do benefício nas periferias mais conhecidas de Belo Horizonte, que já são favorecidas por outras campanhas.O Acóde é executado em parceria com sete jovens que participaram do Corre Criativo, programa de formação de jovens empreendedores sociais, realizado nos últimos três anos para 87 jovens, de 15 municípios da região metropolitana de Belo Horizonte.Eles atuam como parceiros mobilizadores e são lideranças e/ou contribuem para o desenvolvimento de iniciativas de transformação e impacto local que estão engajados com o Fa.Vela na operacionalização, mapeando e cadastrando pessoas com o perfil do projeto. | empreendedorsocial |
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] | A Covid-19 e a crise que ela deflagrou exacerbaram os problemas sociais decorrentes da desigualdade e da pobreza crônicos no Brasil e deram novo senso de urgência à busca por soluções.Existem empreendedores que há tempos lutam para combatê-los. Nos últimos 15 anos, tem ganhado força no Brasil o movimento dos investimentos e negócios de impacto, que vem somar esforços à filantropia, às organizações da sociedade civil e iniciativas governamentais para fazer frente aos principais desafios sociais e ambientais que nossa sociedade enfrenta. Mais A inovação está em propor que impacto social e retorno financeiro podem caminhar de mãos dadas e que modelos de negócio podem ser usados para solucionar problemas sociais e ambientais. Esses empreendedores têm tido um papel importante no combate à Covid-19 e seus efeitos e você pode apoiá-los nessa missão.A necessidade de recursos emergenciais para apoiar as populações mais vulneráveis é grande e deve ser priorizada, mas não é a única forma de contribuir com o enfrentamento da pandemia e com a reconstrução de nossa economia.É possível fazê-lo a cada decisão de compra ou de investimento, direcionando recursos para tornar o mundo e o Brasil mais justos e sustentáveis. Agora que cada decisão de consumo tem o poder de aumentar as chances de sobrevivência de um pequeno ou novo negócio, opte por aqueles que trabalham todos os dias para resolver um problema social ou ambiental.Essa decisão pode ser individual, mas também pode partir de sua atuação profissional em um órgão de governo, uma empresa, instituto ou fundação. Se possível, separe parte dos seus investimentos para apoiar negócios que trabalham por um mundo melhor.Existem diversas plataformas de empréstimo e investimento coletivo que permitem começar a investir com valores próximos a R$ 1.000. Além de preservar empregos e ser parte da solução, você fará o seu dinheiro render apoiando quem mais precisa.Tenho o privilégio de coordenar um portfólio de negócios de impacto e ver de perto suas respostas à pandemia. Dos 16 negócios que acompanho, 12 contribuem de alguma forma no combate à Covid-19.Alguns deles viram a demanda por suas soluções aumentar, outros realizaram adaptações em seus produtos e serviços para responder a novas necessidades e ainda outros se reinventaram para se manterem relevantes em um contexto diferente.Podemos separar as soluções apresentadas por esses negócios em três grupos: resposta imediata à Covid-19, mitigação dos efeitos do isolamento social e apoio na recuperação econômica.No primeiro grupo, que traz respostas imediatas à pandemia, se destacam as startups da área de saúde. A TNH Health foi escolhida para desenvolver o chatbot (conversas de texto automatizadas com inteligência artificial) do governo federal para informação e triagem da população sobre a Covid-19.Além do governo federal, também são clientes governos estaduais e empresas privadas que buscam facilitar o acesso da população a informação confiável e segura e reduzir a pressão sobre nosso sistema de saúde.Outro exemplo é a Pickcells, que utiliza visão computacional para tornar o diagnóstico de doenças negligenciadas mais barato, preciso e acessível. Seu algoritmo, desenvolvido para identificar parasitoses, foi adaptado para reconhecer padrões associados à Covid-19 em radiografias de pulmão, apoiando no diagnóstico da doença.No segundo grupo temos startups que mitigam os efeitos do isolamento social em nossas vidas. Os exemplos mais diretos são de negócios que apresentam soluções digitais em educação, como a Redação Online, plataforma digital que conecta alunos que estão se preparando para o Enem com professores que corrigem suas redações e os ajudam a melhorar a escrita.Mas há também soluções em outros setores. A Fofuuu é uma empresa que utiliza jogos digitais para melhorar o engajamento no tratamento de crianças que têm dificuldade de fala. Com a pandemia, a empresa desenvolveu novas funcionalidades que permitem aos profissionais de fonoaudiologia realizar atendimento remoto e programar o tratamento com jogos.O terceiro grupo é composto por empresas cujas soluções melhoram nossa capacidade de reconstrução da economia após a crise. A Gove identificou que as prefeituras pequenas e médias terão uma perda decorrente da pandemia equivalente a 10% do seu orçamento em 2020. A empresa disponibiliza um software que traz mais eficiência à gestão financeira de municípios, gerando economias de 1% a 5% do orçamento.A solução foi adaptada para um pacote de reequilíbrio fiscal que permite que as prefeituras organizem as contas e reduzam o impacto da pandemia na oferta de serviços públicos. A IOUU é uma empresa de tecnologia financeira que viabiliza o acesso a crédito para micro, pequenas e médias empresas, conectando-as diretamente com investidores.Diante do cenário desafiador imposto pela Covid-19, a IOUU passou a oferecer condições mais favoráveis para os empreendedores que buscam financiamento, em um movimento contrário ao setor financeiro tradicional. Também permitiu que pequenos negócios captem empréstimos diretamente com seus clientes, reforçando o movimento de consumo local e fortalecimento do pequeno empreendedor.Essa é uma pequena amostra de um universo de mais de mil negócios de impacto mapeados pela Pipe Social em 2019. Quarenta e quatro por cento deles estão nas fases de organização do negócio, tração e pré-escala, como alguns dos exemplos acima, e ainda precisam de apoio para se desenvolver e gerar impacto positivo na vida de milhões de pessoas.Aceleradoras como Artemisia, Quintessa e Din4mo apoiam há anos empreendedores que buscam construir negócios que resolvem problemas sociais e ambientais.Iniciativas como o Prêmio Folha Empreendedor Social reconhecem os modelos mais exitosos e inspiram novos empreendedores. Incubadoras e aceleradoras do Brasil todo têm se juntado a esse movimento, bem como investidores, fundos de venture capital e outras organizações que apoiam negócios nascentes.Existem empreendedores incríveis trabalhando em soluções inovadoras para problemas que já existiam antes dessa crise e novos problemas que emergiram com ela. Eles estão construindo um mundo mais justo e sustentável e precisam de apoio, de capital, de clientes.Se você puder, assuma um desses papéis e ajude na construção de um novo normal melhor que o antigo. Se as pressões desse momento desafiador não permitirem que você se engaje agora, tudo bem. Vamos continuar precisando de apoio quando a pandemia terminar. | empreendedorsocial |
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] | O Ministério da Saúde recebeu na terça-feira (9) uma doação de 200 mil máscaras do tipo PFF2/N-95, importante equipamento de proteção individual para profissionais de saúde. Os itens foram cedidos pela Alliance Respiradores, empresa paulista que utiliza um material mais fino e eficiente do que os existentes no mercado.Com sede e fábrica localizadas em Santana de Parnaíba, na Grande São Paulo, a Alliance Respiradores também contribuiu na última semana com 20 mil máscaras ao Instituto do Câncer do Estado de São Paulo. Mais O produto possui tecnologia diferenciada, pesam menos e trazem mais conforto para quem as usa. São duas camadas internas acopladas, sendo uma manta filtrante do tipo “Melt-Blown” e a outra feita para evitar incômodos, como coceira, pelos usuários.A doação faz parte de uma campanha da Associação Nacional da Indústria de Material de Segurança e Proteção ao Trabalho (Animaseg), junto à indústria brasileira de Equipamento de Proteção Individual (EPI), que está reunindo diversas empresas doadoras.As 200 mil máscaras fornecidas pela Alliance, instituição com maior quantidade de doações nesta ação, serão fracionadas em quatro lotes mensais de 50 mil itens entregues em junho, julho, agosto e setembro.O BTG Pactual, maior banco de investimentos da América Latina, anuncia mais uma etapa do programa de ações de combate à Covid-19 que tem posto em prática.Desde abril, o BTG Pactual ampliou o apoio de seis para 20 hospitais, que receberam mais de 1.300 itens, como ventiladores pulmonares (popularmente conhecidos como respiradores), leitos de UTI, equipamentos de proteção individual (EPI), monitores cardíacos, álcool em gel e kits de higiene.O Hospital São Paulo, hospital universitário da Universidade Federal de São Paulo (HSP/HU Unifesp), inaugurou 31 leitos de UTI para o atendimento aos pacientes com coronavírus. Mais A iniciativa é um esforço coordenado entre as empresas BTG Pactual –que lidera o projeto—, Arteris, Eurofarma e Península. Juntas, doaram R$ 3,5 milhões destinados especificamente para esta ação de combate à Covid-19.O susto inicial por conta da pandemia deu lugar a uma corrente de iniciativas do Grupo Calzedonia. Além das ações emergenciais na Itália, seu país natal, com a doação de milhares de jalecos médicos e máscaras, a companhia também promove ações de apoio no Brasil, onde está presente em todos os estados com as marcas Intimissimi (lingerie e loungewear) e Calzedonia (legwear e beachwear), por meio de lojas e e-commerce.O Hospital Municipal Dr. Moysés Deutsch (M'Boi Mirim) da zona sul de São Paulo recebeu cem kits completos de pijamas e peças íntimas da Intimissimi para pessoas hospitalizadas e sintomáticas da Covid-19, de modo a auxiliar os pacientes que não tenham roupas durante o período de internação ou na sua saída, quando recebem alta.A BRK Ambiental, prestadora privada de serviços de água e esgoto, também entrou no grupo de empresas que combatem a Covid-19 e anunciou doações de R$ 2 milhões para apoiar ações.Entre as iniciativas realizadas até o momento está a doação de R$ 1,3 milhão para a Comunitas, organização social que atua na melhoria da gestão pública, que direcionou os recursos para a compra de equipamentos de UTI para as redes públicas de hospitais do Brasil.A doação feita pela BRK Ambiental foi revertida em doações para os governos estaduais de Tocantins e de Goiás e para a prefeitura de Palmas. No total, foram comprados 42 monitores de UTI, 24 camas hospitalares e 6 monitores de triagem.A empresa também participa na Aliança Empresarial para Enfrentamento da Covid-19, organizada pelo Senai Cimatec, na Bahia. Para auxiliar a instituição, a BRK Ambiental doou R$ 100 mil para ajudar no projeto de recuperação de equipamentos de ventilação mecânica e ampliar a capacidade de atendimento das UTIs do país. A expectativa é a de recuperar 3.000 respiradores.Nesse período, a BRK Ambiental também promoveu doações nos municípios em que atua, com a compra de milhares de kits de higiene e limpeza, materiais hospitalares e máscaras, doados para instituições de saúde, ONGs e prefeituras, totalizando cerca de R$ 700 mil.Em mais uma ação de apoio ao enfrentamento da Covid-19 no Estado do Rio de Janeiro, a Nova Transportadora do Sudeste (NTS) investe R$ 6 milhões para a compra de aparelhos hospitalares que serão doados a unidades de saúde do estado, especialmente as localizadas na Baixada Fluminense.A iniciativa é dividida em duas fases e, nesta primeira, direcionou parte dos recursos para o aparelhamento da Policlínica Itália Franco, em Japeri (RJ). A doação permitiu que dez leitos de CTI, dez de UTI e 20 de enfermaria fossem habilitados para atendimento de pacientes com a Covid-19.Entre os equipamentos doados, estão dez ventiladores respiratórios, 20 monitores, 40 camas hospitalares com colchão e outros itens necessários. A iniciativa da NTS visa colaborar com a ativação e reativação de leitos em hospitais localizados na área de atuação da companhia.Antes da doação, o hospital —que é o único do município de Japeri— contava com dois respiradores, cinco leitos de enfermaria e nenhum de UTI.A média diária de atendimentos na unidade, que ainda recebe pacientes das cidades vizinhas Seropédica, Queimados e Paracambi, fica entre 300 e 350. Os equipamentos e leitos que foram entregues já estão sendo ocupados por pacientes que estavam em espera.Para gerenciar a compra e entrega dos produtos hospitalares, a NTS conta com a parceria do Instituto da Criança e o apoio do movimento União Rio. A empresa está mapeando quais municípios do Rio de Janeiro foram mais afetados pela Covid-19 para, assim, repassar os recursos da segunda fase de doações, que vai destinar mais R$ 3 milhões para o aparelhamento de hospitais. A companhia avalia ainda realizar outras parcerias com órgãos municipais.A Fom, fabricante de almofadas ergonômicas, fechou uma parceria com o Hospital das Clínicas da Faculdade de Medicina da Universidade de São Paulo (HCFMUSP) para desenvolver um acessório especial, a ser utilizado no tratamento de pacientes de UTIs com síndrome respiratória grave.Os primeiros cem kits vão ser entregues nesta quinta-feira para testes, depois de concluída a primeira fase de ensaios com formatos, materiais e tecnologia de acabamento. Com sua experiência de 15 anos no mercado, a empresa foi convidada para uma parceria público-privada do "Projeto Prona", com o Centro de Inovação do Instituto Central (CITIC) e o InovaHC (braço de inovação), ambos do HC, e o InovaUSP, do qual participam médicos da Faculdade de Medicina e engenheiros da Escola Politécnica da USP.O projeto desenvolve a aplicação da técnica, que vem sendo usada também em outros países, de colocar pacientes com insuficiência respiratória em posição "pronada", de bruços, para aumentar a oxigenação dos pulmões. Parte dos afetados pela Covid-19 é submetida à pronação por vários dias. Entretanto, para manter uma pessoa durante muito tempo de barriga para baixo é necessário usar "coxins", que são anteparos para amortecer o atrito do corpo com a cama a fim de evitar ferimentos na pele ou traumas ortopédicos.O coxim proposto pela FOM é recheado com microesferas de poliestireno expandido, como suas conhecidas almofadas funcionais, mas com um novo tipo de revestimento e costura mais adequados ao ambiente hospitalar.Serviço essencial por lei federal, a praticagem é a primeira a embarcar em navios que chegam de diversas partes do mundo. A atividade portuária é fundamental para a economia e o abastecimento da população, sendo responsável por 95% das cargas importadas e exportadas pelo país, de equipamentos hospitalares e medicamentos a alimentos, combustíveis e a soja do agronegócio.O serviço também tem feito sua parte para amenizar os efeitos da pandemia da Covid-19 no Brasil. Seja por iniciativa individual dos 635 práticos brasileiros ou das empresas de praticagem das quais são sócios, já foram doados R$ 10,2 milhões beneficiando mais de 40 instituições e áreas vulneráveis em 18 estados onde a atividade presta serviço.Entre os itens doados estão 11 leitos de UTI, 500 mil equipamentos de proteção individual (EPIs) e 6.000 cestas básicas.Em Vitória (ES), por exemplo, a praticagem contribuiu para viabilizar dez leitos de UTI na Santa Casa. O Hospital Regional de Santarém (PA) recebeu um aparelho de raios X transportável. Já o Hospital Naval de Recife (PE) ganhou um sistema de vácuo para aspirar secreções respiratórias.Em Rio Grande (RS), foram doados 1.700 macacões para enfermeiros e médicos do Hospital Universitário. No município de Itacoatiara (AM), o diretor do Hospital Regional José Mendes agradeceu a doação de 15 mil pares de luvas, 50 litros de álcool em gel, mil toucas descartáveis e mil máscaras.A BRF, uma das maiores companhias de alimentos do mundo, vai destinar R$ 3,5 milhões para fundos de pesquisas dos principais centros de estudos em saúde brasileiros.Dentre os contemplados estão a Fundação Oswaldo Cruz (Fiocruz), no Rio de Janeiro, e o Hospital das Clínicas, em São Paulo. A doação é designada ao avanço de protocolos de tratamento, diagnóstico e desenvolvimento de medicamentos para o combate de infectados pela Covid-19.No caso da Fiocruz, o recurso será dedicado ao ensaio clínico Solidarity, lançado pela Organização Mundial da Saúde e coordenado no Brasil pela Fundação.O estudo tem como objetivo identificar tratamentos eficazes para a Covid-19. Já no Hospital das Clínicas, ligado à Faculdade de Medicina da Universidade de São Paulo, será realizado investimento em pesquisas na descoberta de novas possibilidades de tratamento da doença. | empreendedorsocial |
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] | Uma parceria entre Unicef (Fundo das Nações Unidas para a Infância) do Brasil, BNDES (Banco Nacional de Desenvolvimento Econômico e Social) e empresas do setor privado vai destinar recursos financeiros para medidas de prevenção da Covid-19 nas famílias mais vulneráveis de capitais brasileiras.Os primeiros repasses somam R$ 6 milhões, uma união de esforços das empresas Arteris, CGN, EDF Renewables, Essencis e Termoverde (Grupo Solví), Gemini Energy e Omega Energia.Os recursos são destinados ao Unicef por meio da linha de Investimentos Sociais de Empresas (ISE) do BNDES. Mais O objetivo da parceria é a compra e a distribuição de kits com suprimentos fundamentais de higiene —sabonete, detergente líquido, álcool em gel e água sanitária— e cestas básicas às famílias que mais precisam.Como parte da conscientização sobre os cuidados necessários neste momento de pandemia, o Unicef também distribui, juntamente com os kits, folhetos com informações sobre como se proteger da Covid-19 e cuidar da saúde e do bem-estar das famílias, em especial aquelas com crianças e adolescentes.As doações atendem, aproximadamente, 121 mil pessoas nas cidades de Belém, Fortaleza, Manaus, Recife, Rio de Janeiro, Salvador, São Luís e São Paulo. Em cada cidade, o Unicef é responsável pela compra dos itens de higiene, saúde e cestas básicas, priorizando comércios locais e favorecendo a economia e o desenvolvimento da região.Fica a cargo da instituição, também, a distribuição dos kits para as famílias nas comunidades, realizada por parceiros e organizações locais em cada município. | empreendedorsocial |
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] | Eu tive a oportunidade de participar do Fórum anual de Impacto Coletivo, realizado em maio. Asssim como inúmeros outros eventos, passou a ser online em razão da pandemia do novo coronavírus.Senti uma mistura de sentimentos de imediato, mas conclui a jornada do fórum não apenas inspirada, mas também fascinada com as possibilidades de criar conexões e experimentar um sentimento de pertencimento online.O evento foi uma oportunidade de nos aprofundarmos na metodologia Impacto Coletivo (IC), que adotamos há um ano para guiar o Movimento da Gastronomia Social (MGS), além de conhecer novas dimensões e boas práticas de captação de recursos.E do que se trata Impacto Coletivo (IC)? De forma estruturada, ele aproxima pessoas para o alcance de mudanças sociais.Trata-se de uma metodologia que resulta do compromisso de um grupo de atores de diferentes setores reunidos por uma agenda comum e alinhados em resolver um problema social específico valendo-se de uma forma estruturada de colaboração.A partir desse acordo coletivo, estabelece-se uma forma de mensuração compartilhada, busca-se por atividades que reforcem umas às outras e encoraja-se a comunicação contínua.Por trás disso, há uma organização estruturante, a coluna cervical do movimento, que oferece estrutura para fortalecer o encaminhamento e a coordenação das ações rumo ao objetivo comum declarado. Em momentos complexos, como o que vivemos, modelos como o do Impacto Coletivo são importantes. Tendo adotado este método há um ano, o Movimento da Gastronomia Social acredita no poder da colaboração e em sua potência de trocas e conexões.Verdade é que muitas organizações estão trabalhando isoladas e desconectadas umas das outras. O MGS é uma rede global de comunidades interconectadas que usam o poder da comida como uma ferramenta para mudança social e pretende reunir todas essas iniciativas globais e intensificar seu impacto local.Nesta edição do Collective Impact Forum, ficou mais evidente do que nunca que antigos modelos de liderança estão obsoletos e que precisamos de novos entusiastas no sistema, alterando as narrativas, aproximando diferentes stakeholders que criem juntos soluções para questões complexas.Tendemos a desvalorizar a diferença ao invés de valorizá-la. As respostas não pertencem a um único grupo ou às partes interessadas. Então, é fundamental aceitar que não temos respostas e buscarmos soluções juntos.Agilidade é chave nesse novo e complexo espaço. Um outro entendimento comum deste encontro foi o de que líderes que miram no futuro precisam focar em soluções e crescimento. Precisamos começar a mirar nos pontos positivos e nas aspirações ao invés de focar apenas nos problemas.Imagine um futuro onde o bom alimento é um bem comum e onde ninguém é deixado para trás. Vamos abandonar a ideia de consertar, restaurar ou reparar, para então criar e construir juntos um novo futuro.Para mim que trabalho com filantropia há anos, um outro insight inspirador foi conhecer o conceito de doação participativa. Nesse modelo, quando se trata de financiamento, os integrantes de uma sociedade tornam-se os heróis de suas próprias histórias.Quem melhor para criar soluções necessárias ou decidir onde os investimentos deveriam ser aplicados que a própria comunidade? Do contrário os investimentos permanecem e perpetuam-se nos mesmos círculos.A filantropia precisa estar centrada nas comunidades, por isso nós precisamos envolvê-las no desenvolvimento de uma visão compartilhada.O momento é de criar relações de confiança para além dos nossos círculos e romper barreiras. Durante a pandemia do novo coronavírus no Brasil, a desconfiança diminuiu graças a esse senso de urgência. Montantes de doação, nunca antes vistos foram mobilizados e ultrapassaram a marca de R$ 5 bilhões neste período.Que tal darmos o passo seguinte na direção da real doação participativa e liderarmos pelo exemplo aqui no Brasil? Para Lauren Smith, co-CEO do FSG, uma porta foi levemente aberta, vamos então aproveitar e escancará-la ainda mais agora!A medida em que as lacunas ficam mais expostas, temos a oportunidade de reconstruir nossos sistemas. E convenhamos que podemos e devemos fazer muito melhor do que apenas voltar ao normal. Em tempos de pandemia, temos visto não apenas esforços coletivos emergirem em nossas sociedades, mas também uma demanda crescente por colaboração e desejo de explorar a inteligência coletiva. É o que pode, de fato, transformar o sistema pelo qual navegamos. Uma nova era demanda uma nova compreensão. Que possamos nos mover de um sistema egóico para um sistema ecológico. Do ego, para o eco. | empreendedorsocial |
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] | A organização Visão Mundial intensificou suas ações em parceria com o setor privado para responder à emergência causada pela pandemia da Covid-19.Dessa união de esforços, uma iniciativa já permite novas formas de doar à organização, aumentando o alcance do auxílio oferecido a famílias que vivem em situação de vulnerabilidade em todo o Brasil.Uma das parcerias é com a com o PicPay, plataforma digital de pagamentos. A iniciativa conjunta permite a transferência de renda direta e online às famílias, evitando que os membros precisem sair para sacar o auxílio. Mais Desde de abril, é possível fazer doações online à Visão Mundial por meio do PicPay. As doações são transformadas em transferências mensais no valor de R$ 100 a famílias cadastradas pela organização nos programas em comunidades vulneráveis. A ajuda serve para que os beneficiários não sofram com a falta de itens básicos de alimentação, higiene, educação e proteção às crianças.Durante a primeira fase da iniciativa, serão apoiadas mil famílias de Recife e Fortaleza. O objetivo é que, nas fases seguintes, ela seja expandida para todo o país, alcançado até 100 mil pessoas (em média 20 mil famílias) de todo o país.Assim como a doação e o repasse, todo o monitoramento da efetividade das entregas e relacionamento com os usuários também acontecem de forma digital.A parceria da Visão Mundial com a PicPay faz parte da iniciativa da empresa chamada de Central de Doações. Para saber mais sobre a iniciativa e sobre como doar para Visão Mundial usando esta tecnologia, acesse a plataforma. | empreendedorsocial |
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] | A Ultragaz e o Instituto GPA, braço social do grupo controlador das marcas Extra, Pão de Açúcar, Assaí e Compre Bem, firmaram uma parceria para auxiliar famílias da comunidade de Heliópolis, em São Paulo, que estão em situação de vulnerabilidade social em meio à pandemia da Covid-19.Na ação, o Extra, rede de supermercados pertencente ao GPA, doou 20 mil itens de higiene, e a Ultragaz foi a responsável pela logística de entrega aos moradores da comunidade, com o apoio da Central Única das Favelas (Cufa). Mais Mais de 10 mil famílias foram beneficiadas com os produtos, essenciais para o combate ao coronavírus.O Instituto GPA afirma que sempre pautou suas iniciativas em prol do desenvolvimento social e, neste momento, está empenhado em contribuir ainda mais com a população que se encontra em situação de risco. A instituição atua por meio de distribuição de cestas básicas, arrecadações em lojas, apoio a fundos emergenciais e doações para mais de 350 instituições no Brasil.Para ampliar essa rede de solidariedade, a companhia se uniu à Ultragaz, que também possui ações emergenciais para a prevenção e combate à Covid-19 e também já arrecadou itens de higiene, cestas básicas, botijões, cargas de gás e quantias em dinheiro para doações.“Nesse momento é muito importante unirmos esforços para contribuir com as comunidades no combate à Covid-19. Foi com esse objetivo em comum que a Ultragaz, o Instituto GPA e a Cufa se uniram para fazer chegar até as famílias de Heliópolis essa doação”, afirma Daniela Gentil, Gerente de Sustentabilidade da Ultragaz.O Instituto Baccarelli também lança um alerta e um apelo sobre as dificuldades que cerca de 200 mil pessoas da comunidade de Heliópolis estão enfrentando por conta dos efeitos da pandemia. O Instituto, responsável por criar a primeira orquestra do mundo em uma favela, busca minimizar esse cenário por meio da campanha "Tocando Juntos por Heliópolis", que já arrecadou 97 toneladas de alimentos e R$ 239 mil para ajudar a comunidade.Os recursos arrecadados ainda são insuficientes para atender toda a demanda, por isso a campanha continua aberta. Contribuições de qualquer valor podem ser enviadas pelo site da instituição. | empreendedorsocial |
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] | A mobilização de artistas para minimizar os impactos da Covid-19 rendeu R$ 17,6 milhões em doações angariadas durante 120 apresentações virtuais.A conta foi fechada pela Associação Brasileira de Captação de Recursos (ABCR), levando em consideração as apresentações realizadas do final de março até este domingo (7).Segundo Márcia Woods, presidente da ABCR, as lives são uma alternativa aos eventos de captação de recursos, que em razão do isolamento social não pode ser presenciais. Shows em plataformas digitais se tornaram importante fonte de arrecadação para organizações sociais que apoiam as populações mais vulneráveis. Mais “As lives trouxeram inovação ao setor, recursos necessários e uma forma de engajar e aproximar artistas, celebridades e o mais importante: aproximar a sociedade das organizações e suas causas”, afirma Woods.Uma das maiores arrecadações via lives de artistas solo ocorreu no show de Anitta, em 10 de maio, domingo de Dia das Mães.Chamada “Com amor, Anitta”, a apresentação levantou R$ 1 milhão, voltados principalmente ao programa social Mães da Favela, realizado pela Cufa (Central Única das Favelas) em parceria com a Unesco.A funkeira já tinha participado, duas semanas antes, de outra live solidária em apoio a ONGs que combatem a pandemia. O projeto Ao Vivo Pela Vida contou com presença de outros famosos, como Ludmilla, Preta Gil e Karol Conká, e arrecadou R$ 330 mil.No Brasil, o maior montante arrecadado em uma live foi durante a apresentação da dupla Sandy e Junior em 21 de abril. O show fazia parte da campanha Fome de Música, ligada ao projeto Mesa Brasil de distribuição de alimentos pelo país.Após 12 anos separados, os irmãos fizeram turnê de reencontro em 2019 e conquistaram o título de segunda maior bilheteria por show, atrás apenas de Elton John. Na era dos shows digitais não seria diferente: 2,5 milhões de pessoas assistiam simultaneamente à transmissão no pico de audiência da live.A dupla arrecadou, segundo levantamento do Fome de Música, R$ 5 milhões, quantia equivalente a mil toneladas de alimentos. Isso graças à Fundação Casas Bahia, que decidiu dobrar e arredondar as doações, que antes de sua ajuda somavam R$ 1,8 milhões, doados pelo público.Paralelamente, foram doadas máscaras, álcool em gel e R$ 500 mil em dinheiro à Cufa. Todas as doações foram feitas por meio do PicPay.Nesta quinta-feira (11), às 20h, Sandy fará outra live em apoio ao Fome de Música, dessa vez acompanhada por seu marido, Lucas Lima. A apresentação é em comemoração ao Dia dos Namorados e acontece no canal do YouTube da artista.As plataformas digitais de pagamentos têm sido grandes aliadas das lives solidárias, sendo o PicPay a mais presente.Convidando o público a doar via aplicativo, com diferentes formas de pagamento disponíveis e possibilidade de cashback em alguns casos, as contribuições, ainda que pequenas, chegam em maior quantidade.Em 20 de abril, durante o show dos “Amigos”, grupo formado por Chitãozinho e Xororó, Zezé Di Camargo e Luciano e Leonardo, os espectadores eram convidados a acessar a Central de Doações do PicPay e contribuir para o Hospital do Amor de Barretos e à ONG Amigos do Bem.Também era possível doar para outras instituições, entre elas Cufa e Médicos Sem Fronteiras. Ao final da transmissão, o levantamento somou R$ 1,7 milhão doados.Outra live apoiada pela startup foi a do Emicida, em 10 de maio, que teve oito horas de duração. O rapper apresentou mais de cem músicas para arrecadar doações ao programa Mães da Favela, ultrapassando os R$ 400 mil.No final, o PicPay dobrou o montante, beneficiando a iniciativa com R$ 807 mil. Até o momento, a empresa já apoiou cerca de 80 lives.A parceria fez com que o show de Emicida entrasse no top 5 das maiores arrecadações em lives, segundo a ABCR.A Associação aponta que, até agora, os artistas brasileiros cujas lives solidárias tiveram maior resultado foram, respectivamente, Sandy e Junior (21 de abril), Amigos (20 de abril), Anitta (10 de maio), Emicida (10 de maio) e Ivete Sangalo (25 de abril).Em nível internacional, a "live das lives" foi o festival One World: Together at Home (Um Mundo: Juntos em Casa), organizado por Lady Gaga.Além da cantora, o evento online reuniu os Rolling Stones, Elton John, Billie Eilish e outros artistas para se apresentar na TV e em plataformas digitais no dia 18 de abril. Com nove horas de shows, o novo "Live Aid" captou U$ 129,7 milhões (R$ 627 milhões) para a ONG Global Citizen. Mais | empreendedorsocial |
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] | A crise econômica causada pela pandemia do coronavírus impactou a saúde financeira das pequenas e médias empresas e, como não seria diferente, também trouxe desafios os negócios sociais no Brasil e no mundo.Para ajudá-los a lidar com esta situação, a Yunus Social Business Global Initiatives —empresa social cofundada pelo economista e Nobel da Paz Muhammad Yunus—, em conjunto com o Fórum Econômico Mundial, a Fundação Schwab e mais de 40 entidades globais, criou o Covid Response Alliance for Social Entrepreneurs.Trata-se de uma aliança que visa respostas em fases, que envolvem apoio financeiro e não financeiro para aliviar os efeitos da crise da Covid-19 nos negócios sociais.A primeira onda já começou e a Yunus Negócios Sociais Brasil realizou uma primeira fase de aporte financeiro via doação retornável, se e quando possível, a alguns dos negócios afetados pela crise.Em paralelo, a rede de mentores e especialistas segue oferecendo orientações legais, financeiras e de planejamento para os negócios sociais apoiados pela Yunus.A Covid Response Alliance for Social Entrepreneurs vai coordenar o apoio aos empreendedores de quatro principais maneiras: avaliar e destacar as necessidades nos portfólios de empresas sociais dos membros; ampliar e expandir o suporte financeiro disponível sob um painel de aliança conjunta e ajudar os empreendedores sociais a arrecadar dinheiro adicional para expandir seu trabalho; coordenar o apoio não financeiro fornecido por empresas e intermediários, como compras sociais, serviços jurídicos e suporte tecnológico; avançar nos esforços conjuntos de comunicação para desenvolver políticas apropriadas relevantes para empreendedores sociais.A Yunus Negócios Sociais Brasil iniciará uma rodada de conversas com parceiros locais que queiram replicar a aliança global no país. Os interessados podem entrar em contato através do email contato@yunusnegociossociais.com. | empreendedorsocial |
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] | A Recode, organização que usa a tecnologia para gerar transformação social, lançou o Recode Pro 2020, programa de formação profissional gratuito e online.O curso é voltado para jovens em vulnerabilidade social que buscam oportunidades na área de tecnologia como desenvolvedores full stack —profissionais que atuam em várias partes de um projeto de um software (sistemas e aplicativos), criando a interface, o código e o banco de dados.Com 6 meses de duração, é aberto também para aqueles sem experiência na área de tecnologia. Interessados devem se inscrever pela plataforma recodepro.org.br.Além do conteúdo técnico, o programa desenvolve capacidades essenciais para o mundo do trabalho, como comunicação, criatividade, atuação profissional e resolução de problemas.Para participar da formação Recode Pro é preciso ter entre 18 e 39 anos, ensino médio completo e renda familiar de até um salário mínimo por pessoa.Além disso, o Recode Pro preza pela diversidade. Pelo menos 51% dos participantes serão negros, pardos ou indígenas, 40% serão mulheres e, como critério de desempate, PCDs e LGBTQI+ terão prioridade.Respeitando o isolamento social, esta edição será totalmente online com a supervisão de monitores via lives e webinars.Na formação de 2019, cerca de 80% dos participantes conseguiram emprego. O salário médio de contratação desses jovens é de R$ 4.500,00.João Vitor Garcia, aluno do Recode Pro 2019 na turma de São Paulo, estava desempregado e buscando recolocação. Ele diz que aprendeu no Recode Pro sobre programação e as relações humanas, “mas o mais importante foi descobrir todo o meu potencial, e isso mudou a minha vida”. Após o curso, o jovem foi contratado pela Coteminas.Segundo a Associação Brasileira das Empresas de Tecnologia da Informação e Comunicação (Brasscom), em 2019, existiam 160 mil vagas não preenchidas nesse mercado de tecnologia.O Recode Pro entra nesse contexto, o de ampliar o horizonte de brasileiros que correm o risco de serem excluídos deste novo mercado de trabalho pela simples incapacidade tecnológica.Ao final da formação, os alunos participam de uma feira de talentos, onde são colocados em contato com profissionais de RH de grandes empresas do mercado.Para Rodrigo Baggio, fundador e presidente da Recode, vivemos em uma nova sociedade onde o mundo digital se tornou fundamental.“Estamos no alvorecer da quarta revolução industrial. Hoje, o que se fala no mundo é sobre as novas habilidades digitais, como se adaptar e se recodificar. O Recode Pro é a solução da Recode para formar e inspirar jovens em situação de vulnerabilidade para serem participantes desse novo mundo”, afirma. | empreendedorsocial |
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] | Arroz, feijão e livro. Esses são os principais itens das cestas básicas que a Agência Popular Solano Trindade distribui às comunidades da zona sul de São Paulo.Em parceria com o Allma Hub, a organização criou o projeto Livros na Cesta, que entrega obras de autores negros a 200 famílias mensalmente.Nesta sexta-feira (5), os beneficiários receberam exemplares de “Memórias da Plantação: Episódios do Racismo Cotidiano”, da autora portuguesa Grada Kilomba —a mais vendida na Flip 2019. A distribuição foi feita em parceria com a editora Cobogó.Segundo Thiago Vinicius, empreendedor social e líder da Agência Solano Trindade, o retorno da ação foi extremamente positivo.“A periferia é muito leitora”, diz. “Ficamos muito felizes com o retorno da comunidade. Temos muitos bons leitores à nossa volta, que leem por necessidade, por hobbie.”Na internet, o projeto recém-iniciado também tem boa repercussão. Repostada por Grada Kilomba no Instagram, a foto que mostra seu livro junto aos alimentos das cestas recebeu comentários de apoio da cantora Sara Tavares e da escritora e colunista da Folha Djamila Ribeiro.A ação nasceu por meio de uma necessidade de levar, além de alimentos, representatividade e cultura àqueles que tentam sobreviver ao isolamento social.Sedes da Cooperifa (Cooperativa de Cultura da Periferia) e do Festival Percurso, os bairros do Campo Limpo e Capão Redondo são marcados pelos saraus e mostras culturais, que por sua vez estão impedidos de acontecer durante a quarentena.“Tá muito difícil, não tem mais saraus, a política de cultura é muito ineficiente quando se trata da periferia”, afirma Thiago. “É fundamental levar um pouco de alento ao coração das pessoas, permitir que uma mãe leia pros seus filhos. Cinco minutos de leitura fazem esquecer que estamos passando por tudo isso.”Em entregas anteriores, foram incluídos em algumas cestas livros de autores independentes e outros da editora Peirópolis. Agora, o projeto busca parcerias com as principais editoras do Brasil para captar doações maiores e exclusivas da literatura negra, gerando uma espécie de “clube do livro” na periferia.“As pessoas estão com fome disso. Leituras como essas mudam a vida, dão forças para continuar”, diz Ana Paula Dugaich, do Allma Hub. Ela é responsável por entrar em contato com as fornecedoras e conseguir os livros.Além da Cobogó, a editora Todavia também confirmou parceria. Ela vai enviar à Solano Trindade na próxima semana exemplares de algumas de suas mais vendidas publicações de autores negros. Uma das selecionadas é a obra “Também os Brancos Sabem Dançar”, do angolano Kalaf Epalanga, outro sucesso da Flip 2019. Mais Saiba quais são as obras de autores negros que já foram ou serão distribuídas pelo Livros na Cesta: | empreendedorsocial |
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] | A Aceleradora P&G Social foi lançada nesta sexta-feira (5) para selecionar e impulsionar soluções inovadoras para reduzir os impactos negativos da pandemia no país.Pequenas empresas, ONG’s e profissionais de qualquer área poderão inscrever projetos na plataforma online, que serão analisadas sob a lente de responder às necessidades e aos desafios sociais, econômicos e sanitários da Covid-19 em curto, médio e longo prazos.Em uma coletiva de imprensa virtual, Isabella Zakzuk é Diretora de Marketing das marcas de beleza da P&G Brasil, detalhou os critérios de seleção e os pilares do programa pioneiro concebido no Brasil e que poderá ser replicado em outros países.“Neste momento, a velocidade da inovação tem que ser muito maior e não podemos contar só com a que vem de dentro, mas impulsionar pequenos players que precisam de ajuda, ao mesmo tempo em que a P&G multiplica seu impacto social.”Além de inovadoras, as propostas devem estar minimamente estruturadas para serem submetidas a uma comissão interna. As pré-selecionadas serão conectadas com todas as marcas da companhia, que vão definir como apoiar, desde com aporte de recursos com um teto de R$ 400 mil, mentorias e conexões com outros empresas e parceiros.Não foram estipulados um orçamento total nem limite de projetos a serem acelerados. Numa primeira onde, a ideia é selecionar pelo menos dez ideia s já na próxima semana.Além das próprias marcas da P&G, outras empresas e instituições podem se tornar parceiras, como a AMCHAM, que contribuirá com a curadoria e divulgação em sua rede, oferecendo conexão com as empresas associadas.Duas iniciativas já apoiadas por marcas Procter & Gamble para o enfrentamento do coronavírus no país são bons exemplos de projetos que poderão ser selecionados para aceleração.É o caso da Vick que financiou o projeto Inspire, da Escola Politécnica da Universidade de São Paulo, que incluiu a compra de um dispositivo que simula em laboratório o funcionamento de um pulmão humano.Assim como o investimento de R$ 200 mil feito pela marca Always, de absorventes, no Laboratório de Investigação Médica da Fundação Faculdade de Medicina, da Universidade de São Paulo, que sequenciou o genoma do novo coronavírus.“São propostas que têm tudo a ver com a missão da companhia que investe US$ 2 bilhões anunciais em inovação”, afirma a diretora. Em 2019, o Brasil passou a abrir um centro de inovação, com investimento de R$ 200 milhões.A aceleradora tem o papel também de estruturar a atuação da companhia na crise da covid-19. Entre abril e maio, em dois pacotes de doações, a P&G destinou R$ 26 milhões para o enfrentamento à Covid-19 no país.Foram 3,4 milhão de produtos doados e 78 toneladas de cestas básicas distribuídas em comunidades vulneráveis.“E não vamos parar por aí. Devemos dobrar os aportes nas próximas semanas”, anunciou Marjorie Teixeira, gerente sênior de Comunicação da P&G Brasil.Ações e recursos viabilizados em tempo recorde. A celeridade e o comprometimento da liderança, diz Marjorie, são legados da crise.Logo depois do fim do Carnaval, um comitê de crise começou a fazer reuniões diárias, com a presença da presidente da P&G Brasil, Juliana Azevedo, presidente da P&G Brasil. Atualmente, o grupo de contingência se reúne três vezes por semana.“Queremos ser um agente efetivo na geração de soluções, unindo investimentos em ciência e serviço para devolver para a sociedade recursos que ajudem a melhorar situações críticas”, explica a presidente da P&G Brasil. | empreendedorsocial |
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] | Comemora-se nesta sexta-feira (5) o Dia Mundial do Meio Ambiente, criado pela ONU. Aliando sustentabilidade ao combate à pandemia da Covid-19, empresas do ramo de energia lideram iniciativas e grandes doações.O Grupo Energisa, por meio do movimento “Energia do Bem”, já doou R$ 5 milhões a 12 iniciativas nos estados onde atua.Entre elas está a aquisição de 11 respiradores pulmonares para hospitais de Minas Gerias e Sergipe e de outros 11 aspiradores portáteis para o Hospital da Criança no Acre.“Essa é uma das muitas frentes de uma ampla rede de solidariedade liderada pela empresa, em parceria com entidades como Senai, CNI, IEL, FIEMG, Unesco, entre outras.", explica Daniele Salomão, vice-presidente de Pessoas e Gestão da Energisa. "O nosso objetivo conjunto é contribuir para minimizar o impacto da pandemia por meio de ações nas áreas de saúde, assistência social, educação, prevenção, cultura e comunicação, entre outras."Na frente de saúde e assistência social, vale destacar a calibragem de 276 respiradores que estão sendo consertados pelo Senai em Mato Grosso e Mato Grosso do Sul, além do apoio na logística para recolhimento de respiradores em hospitais do Mato Grosso do Sul.A empresa doou ainda 6,7 mil máscaras do tipo N95 a hospitais de estados em que está presente e distribuiu 500 protetores faciais a hospitais nas áreas de concessão da Energisa Minas Gerais e da Energisa Nova Friburgo.O Grupo Energisa fez também uma doação de R$ 1,5 milhão para a campanha “Unidos contra a Covid-19”, iniciativa do Instituto Acende Brasil que visa ajudar a Fundação Oswaldo Cruz (Fiocruz) a produzir testes rápidos para diagnóstico da doença.Em Rondônia, a Energisa distribuiu 2.000 cestas básicas para o projeto SOS RO, organizado pelo Ministério Público, Tribunal de Contas do Estado e Tribunal de Justiça.A empresa está veiculando, em 223 cidades com baixo IDH, informativos com dicas para evitar o contágio por meio de carros de som e rádios comunitárias, tipo de comunicação mais efetivo nessas localidades. “Muitas destas cidades e bairros periféricos não possuem leitos de UTI, por isso, achatar a curva de casos de Covid-19 é ainda mais importante nesses locais”, ressalta Daniele Salomão.Outra frente do movimento é a capacitação profissional. Em parceria com a Confederação Nacional da Indústria (CNI) e o Senai, foram abertas 100 mil vagas em cursos de educação à distância voltados a competências técnicas transversais e à indústria 4.0, como Educação Ambiental, Empreendedorismo e Inteligência Artificial.A Energisa liderou ainda uma campanha de financiamento coletivo em apoio a instituições que cuidam de idosos nos 11 estados nos quais atua. Em parceria com a plataforma Evoé, a campanha funcionou no modelo de matchfunding, no qual para cada R$1 doado, a Energisa aportou mais R$ 1 até alcançar a quantia de R$ 125 mil.A CTG, uma das líderes em geração de energia limpa no mundo, com presença local por meio da CTG Brasil, está colaborando no combate ao coronavírus com a doação de equipamentos de saúde para auxiliar o Governo do Estado de São Paulo.Em 27 de maio, foram entregues 105 monitores de sinais vitais, 17 respiradores e 10 desfibriladores vindos da China. Os equipamentos serão distribuídos a hospitais públicos pela Secretaria da Saúde do Estado de São Paulo.A doação foi anunciada durante a reunião virtual do comitê empresarial solidário, com presença do governador João Dória (PSDB) e do presidente da CTG International, chairman e presidente da CTG Brasil, Zhao Jianqiang, em 26 de maio. Nesta segunda-feira (1º), foi assinado o termo de doação.A iniciativa é somada a outros esforços da CTG Brasil no combate à Covid-19. A empresa firmou parceria com o Centro de Tecnologia da Indústria Química e Têxtil, unidade integrante do Senai, para a produção de testes rápidos de diagnóstico sorológico da Covid-19, com investimento total de R$ 2 milhões.O montante aportado pela empresa de energia faz parte dos recursos financeiros destinados ao Programa de Pesquisa e Desenvolvimento Tecnológico do Setor de Energia Elétrica promovido pela Agência Nacional de Energia Elétrica (Aneel).Cerca de 3 milhões de testes serão produzidos mensalmente a partir de julho, para disponibilização ao Sistema Único de Saúde (SUS) e venda a laboratórios da rede particular. O projeto ainda conta com as parcerias da Fiocruz, da Universidade Federal do Rio de Janeiro e da empresa de biotecnologia Advagen Biotech.Na mesma linha, a Insole, fintech que financia soluções em energia solar, criou o movimento Energia Gera Gentileza, campanha que pretende levar muito além de luz para as pequenas e médias empresas que têm sido impactadas com a crise do Covid-19.A ideia é ajudar pequenos e médios negócios que estão passando por dificuldades e criar uma corrente do bem. Para promover a transformação positiva e sustentável de adoção de energias limpas, a Insole lança um concurso cultural para selecionar uma empresa de pequeno e médio porte que terá a sua conta de energia elétrica paga até o final deste ano.“Selecionaremos a empresa com a ideia mais inovadora e impactante para ajudar outras empresas nesse período. É a lógica do Gentileza gera Gentileza”, explica Ananias Gomes, presidente da Insole.Para participar, os candidatos vão preencher um formulário disponível no hotsite do concurso apresentando sua empresa e propondo sua solução para ajudar outras instituições com dificuldades decorrentes da Covid-19.Qualquer empresa localizada em todo território nacional pode participar, porém existe o tetode R$ 10 mil mensais para a conta de energia.A empresa participante deverá detalhar ao máximo a ação social que pretende realizar para uma empresa, associação, comunidade ou entidade social no período em que ganhará o pagamento na sua conta de energia elétrica.A escolhida será selecionada por um júri de experts em energias renováveis da Insole, com divulgação em 1º de julho. Interessados têm até 21 de junho para se inscrever. | empreendedorsocial |
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] | Para homenagear os profissionais de limpeza urbana, ainda mais essenciais durante o isolamento social, a Kibon, criou um movimento de reconhecimento ao trabalho dos garis brasileiros.Maio é o mês em que se celebra o Dia do Gari, por isso no sábado (30) a marca da Unilever Brasil distribuiu mais de duas toneladas de sorvetes para os agentes ambientais das cidades de São Paulo, Rio de Janeiro e Belo Horizonte.Ao todo, mais de 27 mil garis foram beneficiados pela iniciativa, que distribuiu ainda máscaras de tecido personalizadas com a hashtag #HeróisdasRuas.“Acreditamos que momentos como o de tomar um sorvete podem deixar nosso dia mais feliz e, por isso, esperamos que os sorvetes distribuídos nessa homenagem tenham adoçado um pouco mais o dia dos garis. É um pequeno gesto de agradecimento”, afirma Cristine Lu, gerente da Kibon.Entre os sorvetes distribuídos estão alguns favoritos da marca, como Magnum, Cornetto e Eskibon. Realizada em parceria com as prefeituras e empresas do serviço de limpeza urbana, a ação aconteceu em diferentes garagens, locais onde os agentes ambientais passam antes e depois de iniciar as atividades.Visando a segurança de todos, a ação aconteceu em diferentes turnos e horários a fim de evitar aglomerações.Com o objetivo de criar um movimento de agradecimento nas redes sociais, a Kibon convidou ainda seus consumidores a manifestarem seu agradecimento ao trabalho dos Garis de todo o Brasil por meio da hashtag #HeróisDasRuas.Enquanto companhia, a Unilever Brasil, dona da marca Kibon, está empenhada em ajudar o país no enfrentamento da Covid-19. Ao todo, a empresa investiu R$ 6 milhões em doações, o que representam 705 toneladas de itens de higiene pessoal, limpeza e alimentos, entregues para pessoas em situação de vulnerabilidade social, lares de idosos e hospitais de São Paulo, Rio de Janeiro, Minas Gerais, Goiás e Pernambuco.Além disso, a Unilever também investiu mais de R$ 800 mil na compra de ventiladores respiratórios portáteis que foram doados às cidades de Pouso Alegre (MG), Aguaí (SP), Valinhos (SP), Vinhedo (SP), Indaiatuba (SP) e para o Governo do Estado de Pernambuco. | empreendedorsocial |
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] | Como parte das ações desenvolvidas para ajudar a combater a crise provocada pela Covid-19, a ONG Banco de Alimentos irá entregar nesta sexta (5), às 9h, 3.000 cestas básicas à organização Reflexões da Liberdade, situada no município de Embu das Artes (SP).Há 22 anos buscando alimentos onde sobra e levando aonde falta, a ONG Banco de Alimentos, integrante da Rede Folha de Empreendedores Socioambientais, ampliou a sua atuação em março deste ano para atender à demanda que surgiu com o avanço da pandemia da Covid-19.Entre abril e maio a arrecadação alcançou 2.153 toneladas de alimentos, beneficiando mais de 500 mil pessoas em situação de vulnerabilidade social."As comunidades mais do que nunca precisam das doações. Por isso estamos ampliando as parcerias e o número de assistidos", afirma Luciana Quintão, fundadora e presidente do Banco de Alimentos.Além de entregar alimentos com base na colheita urbana, a organização reformulou a sua estrutura e logística e passou a entregar cestas básicas e cartões de alimentação para instituições e comunidades mais atingidas pela crise provocada pela Covid-19.Já a ONG Reflexões da Liberdade, coordenada pelo psicólogo Emerson Ferreira, promove a reflexão dos jovens para o engajamento e compartilhamento dos valores humanos, possibilitando uma visão mais positiva de futuro. Ex-detento, Emerson Ferreira mudou o rumo de sua vida e criou a organização no início de 2017. Na prisão, ele leu o primeiro de muitos livros e se deu conta de que não havia outra saída para a desigualdade social que não fosse a educação.Assim que foi libertado, em maio de 2012, passou a trabalhar como garçom das 12h até de madrugada, para cursar a Faculdade de Psicologia na parte da manhã. "Achei que as pessoas precisavam saber de tudo o que eu estava lendo. Se hoje tem muita gente na prisão, é porque as pessoas não têm a possibilidade de se desenvolver bem no contexto educacional, familiar e social", afirma. Após trabalhar na Associação Horizontes, Afro Reggae e Pano Social, ele decidiu criar a Reflexões da Liberdade. Um dos pilares centrais do trabalho é o projeto Despertar para a Liberdade, que é levado a comunidades, prisões, escolas e empresas.Palestras, dinâmicas, intervenções e vivências procuram mostrar aos jovens a importância do autoconhecimento, a influência do contexto na vida das pessoas e um repertório ampliado de valores humanos. A entrega das cestas pela equipe do Banco de Alimentos, na sexta-feira (5), ocorre na sede da Reflexões da Liberdade, na rua Caim, 145, Santa Luzia, em Embu das Artes (SP).Serão atendidas cerca de 200 pessoas cadastradas, respeitando todas as orientações de proteção e distanciamento relativas à Covid-19."Ações como esta de parceiros como a ONG Banco de Alimentos trazem força e ajudam a tornar ainda mais relevante o nosso trabalho", diz Emerson Ferreira. | empreendedorsocial |
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] | Empresas de tecnologia e serviços financeiros lançaram uma série de iniciativas e se engajaram em movimentos para minimizar os impactos da Covid-19 no país.Ao longo dos últimos dois meses, o Grupo UOL/Pag Seguro doou 100 mil cestas básicas e 100 mil refeições prontas para alimentar populações mais vulneráveis durante a pandemias.Por meio de ONGs e entidades de referência, como a União dos Moradores de Paraisópolis, comunidade da Zona Sul de São Paulo, foram distribuídas 9.000 cestas básicas e 55 mil refeições prontas. Mais Tantos os alimentos quanto as quentinhas foram comprados em comércios locais, de forma a beneficiar também micro e pequenos empreendedores da região.O grupo doou outras 46.500 cestas básicas por intermédio da Ação da Cidadania, fundada há quase 30 anos pelo sociólogo Herbert de Souza, o Betinho.O Uol (empresa que tem participação acionária minoritária e indireta da Folha) é o maior grupo brasileiro de conteúdo, tecnologia e serviços e meios de pagamentos digitais.Junto com a Pag Seguro também contribuiu com 27.500 cestas para o movimento #FamíliaApoiaFamília, plataforma que conecta quem pode ajudar com ONGs que levam insumos básicos a famílias desamparadas.Outras 17 mil cestas foram destinadas à ONG Banco de Alimentos, que atua em parceria com 40 entidades na Grande São Paulo. Fundada em 1998 por Luciana Quintão, finalista do Prêmio Empreendedor Social, realizado pela Folha em parceria com a Fundação Schwab, a iniciativa combate a fome e o desperdício de alimentos. Mais Além das cestas, também foram doadas 45 mil refeições prontas por meio da Gastromotiva, entidade fundada em 2006 pelo chef David Hertz, vencedor do Prêmio Empreendedor Social de Futuro em 2009.Para apoiar seus 5,3 milhões de clientes, micro e pequenos empreendedores que enfrentam dificuldades durante a pandemia, o PagSeguro PagBank está promovendo ações como taxa 0% para vendas com QR Code, desconto de 10% (cashback) para compras nas principais redes de farmácias.Lançou ainda a plataforma de vendas online PedeFácil. Iniciativas que podem ser acessadas por meio do site pagpropequeno.com.br.O PagSeguro PagBank foi escolhido pelo governo de Minas Gerais para ser a conta digital de distribuição da “bolsa-merenda”, benefício a ser pago em quatro parcelas mensais de R$ 50 para mais de 275 mil famílias carentes.Para aqueles que optarem por receber pela conta digital, o PagSeguro PagBank depositará R$ 20 extras ao benefício.O banco digital também é opção para o recebimento do auxílio emergencial de R$ 600 concedidos pelo Governo. Aqueles que escolherem receber pelo PagBank também ganharão R$ 20 a mais, depositados diretamente na conta.Mais de 22 mil clientes já receberam aproximadamente R$ 15 milhões da primeira parcela do auxílio emergencial na conta PagBank, sem filas e de maneira digital, simples e segura.As iniciativas representam uma ajuda de cerca de R$ 30 milhões às famílias brasileiras que mais vulneráveis ao novo coronavírus.É o mesmo montante destinado a um fundo criado pela Stone, que também atua na área de serviços de financeiros e de pagamentos.A fintech doou R$ 5 milhões para a construção do Hospital de Campanha no Parque dos Atletas, no Rio de Janeiro, e 10 mil testes para o Hospital das Clínicas em São Paulo.Para diminuir o impacto econômico nos negócios entre a clientela de micro e pequenos empreendedores durante a quarentena, a empresa anunciou R$ 30 milhões em iniciativas, como isenção de mensalidade e redução de taxas.“Nossos clientes viram seus negócios fechar de uma hora para outro e, segundo diversos estudos, a maioria dispõe de apenas 20 dias de capital de giro para sobreviver”, afirma Alessandra Giner, diretora da Marketing da Stone.A fintech buscou também parcerias pra oferecer ferramentas gratuitas para venda a distância, como links de pagamento, máquinas extras para delivery e gerador de anúncios para WhatsApp.Iniciativas que integram a Campanha Compre local, cuide de um pequeno negócio, para engajar o consumidor.A Stone abriu ainda uma linha de microcrédito de R$ 100 milhões voltada para os setores de alimentações, varejo e serviços.Em outra frente, os 500 mil clientes e os funcionários da empresa passaram a contar com um serviço de telemedicina para aqueles que tiveram algum sintoma da Covid-19.“Disponibilizamos médicos e enfermeiros por meio de um número de telefone ou de WhatsApp para todos eles e seus familiares”, explica a diretora.Também com um investimento social durante esta crise de R$ 30 milhões, a XP Inc. lançou o movimento Juntos Transformamos.Para aderir, pessoas físicas e jurídicas podem fazer suas doações pelo site www.juntostransformamos.com.br.Até o momento, o movimento soma R$ 31,8 milhões em doações. Desde total, R$ 5 milhões foram destinados à saúde e o restante, à alimentação.Lançado em março com o objetivo de ajudar famílias em extrema vulnerabilidade social, o Juntos Transformamos já doou mais de 54 mil cestas de alimentos, impactando cerca de 244 mil brasileiros.No braço de saúde do projeto, a parceria com o União RJ garantiu nove novos leitos ao Instituto da Criança. Os Amigos do Bem adquiriram quatro ambulâncias e distribuíram 15 mil kits de higiene em cidades do Nordeste.Por meio de parceria com ONGs como Gerando Falcões, Amigos do Bem, Visão Mundial e Comunitas, e articulações como o grupo União SP, as doações beneficiaram famílias em diversos estados do país.“Nenhuma família pode ficar sem ter o que comer em casa", afirma Guilherme Benchimol, CEO da XP. "Faço um apelo para todos que querem ajudar e não sabem como fazer isso de forma segura e transparente: junte-se a nós."A ideia da empresa é tornar o Juntos Transformamos em fundo de solidariedade permanente.No início da pandemia, o Nubank anunciou um aporte de R$ 20 milhões em doações pra minimizar o impacto da Covid-19 no país.O maior banco digital do país também passou a oferecer renegociação de empréstimos com 60 dias de carência e parcelamentos de fatura em até 12 vezes com juros de 1,9% ao ano.O Nubank aderiu também à campanha Tech for Good, contribuindo com a doação de 25 mil máscaras para o Hospital da Clínicas de São Paulo.Os fundadores das startups Wildlife e Loft mobilizaram os donos de outros nove unicórnios de origem brasileira, como 99, Rappi e Loggi, para a arrecadação de 3 milhões de máscaras para o hospital público de referência na capital paulista.A Loft, empresa que utiliza tecnologia para facilitar a compra, reforma e venda de imóveis, criou um fundo de até R$ 5 milhões para apoiar trabalhadores da construção civil e prestadores de serviço.Os R$ 3,6 milhões já arrecadados estão sendo disponibilizado para antecipar pagamentos aos trabalhadores que tiveram de ficar em casa em razão da interrupção de obras na quarentena. | empreendedorsocial |
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] | Fundada em 2006 por Abilio Diniz para gerir os ativos e o patrimônio da família, a Península Participações anunciou doação de R$ 50 milhões em resposta à Covid-19.Uma decisão unânime entre os herdeiros do empresário que fez fortuna no varejo e é ex-presidente do conselho da BRF, segundo Geyze Diniz.Mulher de Abilio, ela é a porta-voz da mais recente iniciativa liderada pela família, a plataforma Tudo de Máscara.Lançada nesta semana para conectar compradores e vendedores, além de fornecer informações sobre o item essencial de proteção contra o coronavírus, o movimento é um exemplo de como os Diniz definiram as estratégias e a destinação dos recursos doados.“Não é só dinheiro, estamos trabalhando muito, doando tempo e energia”, diz Geyze. Desde 18 de março, a economista de 48 anos afirma estar “full time” na captação e distribuição de cestas básicas e em ações para equipar hospitais públicos para a emergência sanitária.“A gente não tinha ideia do que é uma comunidade vulnerável, falando com toda humildade. Nunca estivemos tão perto. Mesmo que não fisicamente, os espaços foram reduzidos e conseguimos chegar lá”, afirma.O engajamento começou por meio do RenovaBR e do movimento União SP, que arrecadaram R$ 17 milhões para fazer chegar alimentos nas zonas mais carentes da capital paulista, quando o distanciamento social acendeu a luz vermelha da fome e do desemprego em favelas e periferias.“Deu orgulho de ver um grupo 100% voluntário, mas ao mesmo tempo profissional, que funcionou muito bem para fazer chegar rapidamente ajuda a quem mais precisa”, diz Geyze. A Península teve membros do conselho, como Ana Maria, primogênita de Diniz, envolvidos na concepção, viabilização e monitoramento da ação que bateu a meta de 360 mil cestas distribuídas.Havia ainda outras demandas igualmente urgentes. “Passadas algumas semanas, sentimos que a crise estava longe de acabar e era preciso mais apoio, tanto financeiramente quanto em envolvimento”, recorda-se Geyze.Foi então tomada a decisão de doar os R$ 50 milhões, apoiada em estudos para definir prioridades. “É preciso uma gestão eficiente. Cada membro da família ficou responsável por uma frente”, explica a economista.Geyze continua no eixo de segurança alimentar e abraçou a causa da disseminação das máscaras de proteção, diante da perspectiva da retomada da atividade econômica.“Tudo de Máscara é um serviço de utilidade pública para alertar e orientar a população para o uso correto e obrigatório da máscara”, explica ela, lembrando que os países que adotaram a medida têm número baixo de mortes e contágio.Fruto da articulação da Península, do Grupo GS& Gouvêa de Souza, e de Nizan Guanaes, da Nideias, com 18 entidades privadas, o site é também um hub que já conta com 82 fornecedores de máscaras cadastrados.Nele, os consumidores vão poder filtrar por tipos de máscaras, indicação, quantidade desejada e estados. Não se trata de um marketplace, já que não realiza transações comerciais. Em outra frente, foi articulada com a Granja Mantiqueira a doação de 12 milhões de ovos, para entidades como União SP, Cufa e Banco de Alimentos. Produtora de ovos orgânicos, a Fazenda da Toca, modelo agrolorestal criado por Pedro Paulo Diniz, finalista do Prêmio Empreendedor Social em 2018, também fez doações.O eixo de fomento a micro e pequenos empreendedores foi contemplado pela plataforma Estímulo 2020, com R$ 20 milhões de capital. Abilio é um dos mentores do projeto, que levou auxílio financeiro a 200 empresas. “É um jeito de chegar dinheiro rápido para elas sobreviverem na pandemia”, explica a economista.Em parceria com o BTG, a Península está atuando também em compra de equipamentos e contratação de profissionais para o Hospital São Paulo.A experiência de enxergar a filantropia de forma estratégica em tempos de pandemia equivale a um MBA, compara Geyze. “Temos que olhar para frente e ver o que se pode fazer com todos os aprendizados.”A pandemia, segundo ela, é um marco, assim como o ato terrorista que derrubou as Torres Gêmeas em Nova York em 2001. “Todo mundo sabe onde estava em 11 de Setembro.Da mesma forma, vão querer saber onde você estava e o que fez em 2020.”Ela acredita que uma parcela da sociedade brasileira foi tocada para além do assistencialismo. "Eu me incluo nesse percentual que é capaz de mover, arrastar", diz a mãe de uma menina de 13 e de um garoto de 10 anos. "Estamos ensinando por atitudes e atos."Para Geyze, a solidariedade está latente no país. "Tem muita gente querendo fazer o bem e continuar fazendo depois da pandemia", diz. "Quando resolvemos falar dos R$ 50 milhões foi para dar exemplo e motivar outas famílias e empresas a fazerem o mesmo."Esse é um dos legados pós-Covid, na avaliação de João Paulo Vergueiro, diretor da ABCR (Associação Brasileira de Captadores de Recursos), diante do anúncio de vultosas doações de pessoas físicas nas últimas semanas.Ele elenca os R$ 100 milhões doados pelos Moreira Salles e os R$ 50 milhões pelos Setubal e Villela, as três famílias controladoras do Itaú-Unibanco. Os Diniz aparecem empatados em segundo lugar no ranking da solidariedade entre pessoas físicas.De acordo com o Monitor das Doações Covid-19, indivíduos e famílias respondem por 5% dos R$ 5,5 bilhões doados para minimizar os impactos do novo coronavírus o Brasil desde março.“No mundo, os donos doam mais do que as suas empresas. Aqui, é o contrário", constata Vergueiro, diante do montante de mais de 80% angariado entre pessoas jurídicas brasileiras, como o R$ 1 bilhão anunciado pelo Itaú Unibanco para o Fundo Todos pela Saúde.Em terras brasileiras, é inédita também a divulgação das ações filantrópicas, fato corriqueiro nos Estados Unidos, onde é muito mais forte a cultura de doação."Os filantropos brasileiros não gostam de falar pelo fato de no Brasil não termos uma relação positiva com a riqueza, o que acaba inibindo a publicidade em torno das doações de pessoas físicas", diz Paula Fabiani, presidente do Idis (Instituto de Desenvolvimento do Investimento Social).Ela cita o caso de Jack Dorsey, CEO do Twitter, que usou a própria rede social para anunciar que vai doar um terço da sua fortuna para o enfrentamento da Covid-19.A doação de estimados US$ 1 bilhão (R$ 5,3 bilhões) equivale ao recorde histórico alcançado pela mobilização de 343 mil doadores brasileiros, entre pessoas físicas e jurídicas, conforme o monitor, durante a pandemia.São centenas de milhares de pequenas doações em 411 campanhas de financiamento coletivo e lives que já representam mais de R$ 377 milhões (7% do total) e superam em R$ 120 milhões a soma dos aportes dos mais ricos para o enfrentamento do novo coronavírus no Brasil. | empreendedorsocial |
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] | Suspensão de aulas, de eventos para grandes públicos e de serviços públicos não essenciais têm sido as iniciativas mais presentes até o momento nos municípios brasileiros para combater a Covid-19.Além dessas, outras ideias estão em curso e podem servir de inspiração ou até mesmo serem replicadas por outras cidades. É o que indica um levantamento de boas práticas dos governos municipais realizado pela Agenda Pública, organização especialista no aprimoramento de serviços públicos e integrante da Rede Folha de Empreendedores Socioambientais.As iniciativas catalogadas até o momento podem ser acessadas no site. Mais “Medidas que trazem previsibilidade e são comunicadas de forma transparente consequentemente acalmam os cidadãos”, diz o cientista político Sergio Andrade, diretor e fundador da Agenda Pública. “Existem ações simples, inteligentes e coordenadas nos municípios que se tornaram essenciais para conter a disseminação do coronavírus.”Entre as ações diferenciadas implantadas pelas cidades, foi destacada uma feita pela cidade São Bento do Una (PE), com cerca de 60 mil habitantes.Foram criados grupos de Whatsapp gerenciados pela prefeitura para fomentar o comércio local durante a pandemia. Além de divulgar empreendimentos, a ação evita que a população saia do isolamento social, fazendo entregas em casa. Os grupos abrangem comércios de primeira necessidade, como alimentos e medicamentos, mas também demais mercadorias.Em Santos (SP), há o Comitê de Contingência para Enfrentamento do Coronavírus, que discute ações com hospitais, secretarias e ativos econômicos. Idosos que moram sozinhos são monitorados pelo Televida, programa de assistência a distância que conta com pulseira com botão de emergência e dispositivo ligado ao telefone. Ao pressionar o botão, aciona-se o sistema de viva-voz que faz contato com a central médica.E a pequena cidade de Itarana (ES), com pouco mais de 10 mil habitantes, criou o Disque Aglomeração, canal de denúncia de violação às medidas restritivas.No mapeamento, a Agenda Pública destaca a importância das gestões locais estarem atentas às seguintes questões: acompanhar a agenda nacional e estadual de medidas de suporte econômico aos cidadãos e às próprias cidades, de modo a incluir o município nessas agendas; acompanhar a agenda de organizações da sociedade civil que estejam mobilizando esforços de apoio a pequenos negócios locais e trabalhadores autônomos, por exemplo; incluir secretarias relacionadas ao tema (como trabalho, desenvolvimento econômico e assistência social) nos gabinetes de crise e planejamento de ações relativas ao momento; garantir plena comunicação de todas as decisões, ações e suportes.A redução de incertezas e a garantia de algum nível de previsibilidade em meio à crise podem conter parte dos seus efeitos negativos e gerar respostas efetivas.“Também abrimos espaço para os gestores que tiverem indicações de ações para reativação da economia local que sirvam de inspiração e possam ser replicadas em outros municípios”, reforça Sergio Andrade. Para contribuir com o mapeamento colaborativo, basta acessar o site.Já os Guias de Ações para Gestores Públicos reúnem uma série de informações que ajudam os líderes dos municípios em temas como transparência, compras públicas, auxílio emergencial e como criar e utilizar um plenário virtual para que as decisões sejam mantidas.“Nossa equipe desenvolveu materiais a partir de leis relacionadas a esses temas com diretrizes sobre como os governantes devem agir nesse cenário adverso da pandemia”, afirma Andrade. | empreendedorsocial |
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] | Para combater a fome causada ou intensificada pela crise do novo coronavírus, empresas surgem com campanhas e iniciativas que atendem profissionais da saúde e comunidades mais vulneráveis.O McDonald's é uma das empresas. A campanha #McObrigado já ultrapassou a marca de 50 mil combos doados a quem está na linha de frente do combate à pandemia.Profissionais da área de saúde, caminhoneiros, catadores de materiais recicláveis e entidades que apoiam moradores de rua e pessoas em situação de vulnerabilidade têm sido beneficiados com as entregas feitas pelo McDonald´s no Brasil. A meta da rede é atingir 100 mil doações nas próximas semanas. Mais Outra frente de apoio é a entrega de 43 toneladas de ingredientes utilizados no menu dos restaurantes, como carne, ovos, tomate, cenoura, alface, cebola, banana prata e tangerina, entre outros, para associações que combatem a fome em todo país, como Mesa Solidária e Banco de Alimentos, integrante da Rede Folha.Na mesma linha, a Unilever, que já doou mais de 700 toneladas de produtos e alimentos no combate à Covid-19, criou uma alternativa para conectar quem precisa e gosta de cozinhar às pessoas que não têm acesso a refeições diárias.A Hellmann’s foi a marca escolhida pela companhia para liderar a ação, que conta com o apoio de parceiros como Ame Digital, Deloitte, Eats for You e iFood.A expectativa é distribuir pelo menos 3.000 refeições prontas por dia para ONGs e comunidades em alta vulnerabilidade social.A iniciativa faz parte do “Todos à mesa”, rede de solidariedade com a participação também da Coca-Cola Brasil, Copagaz e iFood. O consumidor compra uma marmita a partir de R$ 9 nas plataformas Eats for You, Ame Digital ou iFood, e a Unilever dobra a doação para alimentar mais pessoas e aumentar o faturamento dos pequenos restaurantes.As refeições serão entregues no Parque Santo Antônio, na zona sul de São Paulo, na Sociedade Beneficente dos Franciscanos e na Rede Rua.Em parceria com a startup de comida caseira Eats for You, a Unilever vai dobrar a quantidade de marmitas arrecadadas pela campanha "Faça o Bem". A cada refeição arrecadada pela campanha, duas serão doadas à população em situação de rua.A Ticket, marca de benefícios de refeição e alimentação da Edenred Brasil, está apoiando campanhas de diferentes instituições, ONGs e governos. Seu objetivo é viabilizar a doação de milhares de cestas básicas digitais por meio da emissão de quase 581 mil cartões Ticket Alimentação.As famílias beneficiadas terão acesso a produtos que estão em falta em suas residências. Cada cartão entregue receberá em média três recargas, a serem feitas dentro do período de três meses, no valor de R$ 100 cada. O valor total recebido vai depender do pedido feito pela instituição.Também pensando em auxiliar famílias carentes que foram afetadas pela crise, a Ale Combustíveis doou, nesta semana, R$ 1 milhão para a ONG Ação da Cidadania.O recurso será destinado à aquisição de cestas básicas equivalentes a 1 milhão de refeições, que serão entregues a moradores de comunidades de baixa renda no Nordeste e em Minas Gerais.A estimativa é fornecer 250 toneladas de alimentos a aproximadamente 6.000 mil famílias de 15 cidades durante três meses.A doação da ALE integra a "Ação contra o Coronavírus" criada pela Ação da Cidadania. A proposta é levar alimentos para os mais atingidos pela crise em várias localidades do país.O recurso será revertido em cestas básicas, que serão distribuídas para as famílias por comitês locais. Além da higienização das cestas, durante a entrega, será reforçada a importância de lavar as mãos e os itens antes de armazená-los. Serão atendidas, prioritariamente, famílias de comunidades próximas às bases de distribuição de combustíveis da Ale. | empreendedorsocial |
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] | Em meio à pandemia da Covid-19, a Duratex S.A., por intermédio de suas marcas voltadas para o segmento de construção e arquitetura, uniu-se a empresas nacionais e projetos governamentais para fortalecer a população durante a crise, e já soma R$ 10 milhões em doações.O grupo realizou contribuições a 20 iniciativas em todo o país, beneficiando hospitais de campanha e ações sociais. Somente em produtos das marcas Deca, Hydra, Durafloor, Ceusa e Portinari foram doados 12,8 mil itens. Mais A iniciativa mais recente é a doação de R$ 1 milhão para o match-funding Salvando Vidas, do BNDES, cujo objetivo é arrecadar R$ 100 milhões para ajudar mais de mil hospitais filantrópicos brasileiros, integrantes do Sistema Único de Saúde (SUS).O valor total será destinado a kits de proteção para os profissionais de saúde e kits de sobrevivência para os pacientes, como a compra de toucas, máscaras, aventais e luvas cirúrgicas. Também serão adquiridos ventiladores pulmonares, camas hospitalares, roupas de cama e demais itens necessários para internações de pacientes com Covid-19. Ao Projeto Todos pela Saúde, lançado em abril deste ano pelo Itaú Unibanco, a Duratex doou R$ 5 milhões. Ao todo, já foram construídos mais de 3.200 leitos com o auxílio das doações de metais e louças sanitárias das marcas Deca e Hydra, das chapas de MDF e MDP da Duratex Madeira e dos revestimentos cerâmicos Ceusa e Portinari. A ampliação de serviços hospitalares tem sido um dos focos de ação das marcas da Duratex, que contribui com a doação de insumos para construção e reformas de toda a ordem. Ao Hospital Municipal M’Boi Mirim Dr. Moysés Deutsch, em São Paulo, foram doados todos os itens entre chuveiros, torneiras e bacias para atender os cem leitos da nova área anexa. Já no interior do estado, a Duratex doou material para a confecção de aventais para o Hospital das Clínicas de Botucatu. A Santa Casa de São Paulo é outra entidade beneficiada com doações da empresa, que por intermédio de sua área de negócios Duratex Madeira fornece chapas de MDF e MDP para a reforma de 102 leitos da unidade.As marcas também doaram todos os metais e louças sanitárias Deca e Hydra necessários para atender os 200 leitos dos hospitais de campanha Pacaembu e os 1.800 do Anhembi, ambos na capital paulista. O hospital de campanha no Complexo do Ibirapuera também conta com produtos Deca e Hydra na estrutura montada para os 240 leitos de baixa complexidade e outros 28 para estabilização. Na área de diagnósticos, Deca está apoiando a DASA, detentora de marcas laboratoriais como Delboni Auriemo e Lavoisier, com a doação de produtos para a ampliação de um centro de testes de Covid-19 em Alphaville. Em Tubarão (SC), foram entregues para o Hospital Nossa Senhora da Conceição itens de higiene pessoal e máscaras. Também recebeu doações de produtos Ceusa e Deca o Hospital São José Taquari, no Rio Grande do Sul. A Santa Casa de Curitiba, no Paraná, foi beneficiada com cubas, torneiras, barras de apoio, torneiras e duchas, Deca e Hydra. Todos os metais e louças Deca também foram doados ao Hospital Independência, em Porto Alegre, que está entre os seis hospitais de excelência do Brasil e oferece atendimento clínico e hospitalar, com ênfase na alta complexidade. Na região Nordeste, foram beneficiados o Hospital Universitário de Recife, em Pernambuco e o Hospital Aracaju. Em Belo Horizonte, quem recebeu louças e metais Deca foi o hospital de campanha Expominas, na Gameleira, região oeste da cidade. Os produtos serão utilizados para acolher os 768 leitos que irão receber os pacientes da capital mineira. A empresa também está apoiando projetos sociais no combate à pandemia, beneficiando profissionais autônomos, comunidades vulneráveis e pessoas em situação de rua. | empreendedorsocial |
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] | Com o avanço da pandemia do novo coronavírus no Brasil, a Vivejar, operadora de turismo de impacto social, viu suas operações cessarem do dia para a noite. Não apenas a renda da empresa despencou, como também a das comunidades locais dos destinos brasileiros inclusos nos roteiros oferecidos.Para minimizar os impactos da crise e proteger os que precisam de ajuda, a Vivejar criou a campanha #VivejarAjudeaAjudar, que arrecada doações para a compra de EPIs (Equipamentos de Proteção Individual) para as comunidades mais vulneráveis das regiões parceiras.Por meio das doações arrecadas via plataforma digital, a Vivejar compra as máscaras e insumos e os distribui às comunidades. Até agora, já foram beneficiadas mais de 12 mil pessoas com a doação de 2.000 máscaras.Nesta primeira fase da campanha, estão sendo apoiadas as artesãs de Campo Buriti e Campo Alegre, no Vale de Jequitinhonha em Turmalina (MG), e o Movimento de Mulheres das Ilhas de Belém.Ainda que isolados, muitos moradores são beneficiários de programas de transferência de renda e precisam se deslocar para um centro urbano para retirar o dinheiro, comprar insumos, medicamentos, o que coloca em exposição toda a comunidade. Em grande parte das vezes são necessários dois ou mais meios de transporte, como barco, ônibus, carona. | empreendedorsocial |
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] | A Tetra Pak, em parceria com a startup e aplicativo de impacto social Ribon, convida os usuários do app a apoiar catadores autônomos por meio da ONG Pimp My Carroça, que oferece auxílio para profissionais cadastrados no aplicativo Cataki. O objetivo da campanha é minimizar os impactos da crise da Covid-19 na vida desses trabalhadores, responsáveis pela coleta de mais de 90% de todo resíduo reciclado no Brasil, segundo dados do Instituto de Pesquisa Econômica Aplicada (Ipea).A campanha será realizada dentro do aplicativo da Ribon, ambiente em que os usuários poderão interagir e direcionar, até 26 de junho, moedas virtuais para a causa que apoia catadores autônomos de materiais recicláveis.Para obter as moedas, basta acessar o aplicativo e ler as histórias disponibilizadas. O objetivo da startup é conectar as pessoas a causas de impacto social, permitindo que elas façam doações sem precisar gastar dinheiro. A Tetra Pak também adotou medidas de apoio aos trabalhadores de cooperativas de materiais recicláveis. Em parceria com o Cempre (Compromisso Empresarial para a Reciclagem) e com a plataforma Reciclar pelo Brasil, foi doado aporte financeiro à compra de kits de higienização, máscaras protetoras e alimentos básicos, atingindo cerca de 5.000 cooperados. | empreendedorsocial |
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] | A Cabify, plataforma de mobilidade, junto com a Credicard, plataforma digital de serviços financeiros, lançou o projeto Credicard e Cabify para Heróis, que disponibilizará 5.000 viagens gratuitas para doadores de sangue.A campanha visa abastecer 35 hemocentros em 20 cidades de nove estados do Brasil que se encontram em estado crítico. Mais Com o mote “Saia de casa só se for para fazer o Bem!”, as associações Abrale (Associação Brasileira de Linfoma e Leucemia) e Abrasta (Associação Brasileira de Talessemia), da Rede Folha, estão com a missão de estimular os voluntários à doação de sangue saírem de casa usando o Cabify para ajudar os pacientes que precisam.A ação Credicard e Cabify para Heróis é um projeto sem fins lucrativos que busca ajudar, também, os motoristas parceiros da plataforma que receberão o valor integral da corrida.Os interessados podem participar da ação até 19 de junho. Antes de doar, consulte os hemocentros participantes da campanha e agende a visita via telefone. Escolhido o hemocentro e agendada a doação, insira o código promocional "DOECREDICARD" no aplicativo da Cabify. O valor máximo das corridas, tanto da ida quanto da volta, é de R$ 100.Com a Cabify, as associações podem oferecer um transporte seguro e um incentivo a mais para que aqueles que puderem participem da causa. A Abrale e a Abrasta ainda reforçam que os hemocentros são locais preparados e higienizados e, na atual situação, disponibilizaram esquemas especiais para evitar aglomerações e manter distâncias seguras entre os doadores. | empreendedorsocial |
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] | Fruto de parceria entre empresas e Prefeitura de Porto Alegre, foi inaugurado nesta quinta-feira (28) o novo centro de tratamento da Covid-19, anexado ao Hospital da Independência.Com 30 dias de duração, a instalação bateu recorde de obra hospitalar mais rápida do Brasil —posto que antes pertencia ao anexo do Hospital M'Boi Mirim, na zona sul de São Paulo.Com previsão para começar a operar em meados de junho, o público da instalação de 60 leitos será atendido exclusivamente pelo Sistema Único de Saúde (SUS). Após a pandemia, a unidade de saúde será entregue para administração da Prefeitura de Porto Alegre e passará a integrar a rede pública de saúde do município.O novo hospital gaúcho contou com investimento total de R$ 10,4 milhões, doados pelas empresas Gerdau, Ipiranga e Grupo Zaffari. O Hospital Moinhos de Vento, outro parceiro da iniciativa, forneceu os materiais, medicamentos e outros itens necessários à operação do anexo. A unidade tem gestão feita pela Rede de Saúde Divina Providência, por meio do Hospital Independência. Os leitos foram estruturados a partir da técnica de construção modular, criada pela startup Brasil ao Cubo, que permite entregar obras em caráter definitivo e com velocidade quatro vezes maior que uma construção comum.Essa técnica consiste no encaixe de módulos individuais, produzidos em fábrica e montados no local como peças de um jogo. | empreendedorsocial |
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] | Diante do aumento do número de casos de Covid-19 no país, a Vivara anunciou doação de R$ 1 milhão para o fundo Luz Alliance, criado por Gisele Bündchen em parceria com a BrazilFoundation, organização pioneira em filantropia no Brasil.Com sua contribuição, a empresa busca apoiar causas emergenciais durante a pandemia do coronavírus, que impacta a vida de milhares de famílias no Brasil. Os projetos beneficiados pelo fundo fazem ações de distribuição de cestas básicas, kits de higiene e refeições para comunidade vulneráveis. Mais A BrazilFoundation é quem fica responsável por mapear, recomendar e avaliar o perfil e a situação administrativa das organizações. A doação será feita em fases, permitindo que o repasse seja realizado ao longo de todo o ano, garantindo um auxílio contínuo para aqueles que mais necessitam. A modelo agradece a doação da Vivara ao Luz Alliance, fundo que criou. "Em momentos como este, precisamos nos unir ainda mais e cuidarmos uns dos outros. Este apoio ajudará muitas famílias que ficaram desamparadas em meio à crise", afirma Gisele.Aqueles que quiserem contribuir ao fundo Luz Alliance devem acessar a plataforma online para fazer sua doação. Além do aporte financeiro, a Vivara realiza outras iniciativas de combate à pandemia desde março. A empresa doou, em parceria com a organização humanitária Cruz Vermelha Brasileira, 10 mil kits de higiene pessoal para comunidades, evitando a disseminação do Covid-19 em regiões de vulnerabilidade social.Os kits foram distribuídos às unidades de saúde, centros de acolhida de idosos e à população em situação de rua, com foco nas cidades de São Paulo e Rio de Janeiro, onde há maior número de casos confirmados da doença. | empreendedorsocial |
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] | Compreender como a pandemia vai afetar direta e indiretamente o terceiro setor a curto, médio e longo prazos. Este é o foco principal do estudo "Impacto da Covid 19 nas OCS brasileiras: da resposta imediata à resiliência", que já está em curso nas plataformas digitais. Lançado por um conjunto de organizações, a pesquisa pretende ajudar lideranças do segmento a compreender os impactos negativos que a pandemia ocasionou às entidades sociais.Permitirá ainda identificar as necessidades imediatas e futuras das OSCs (Organizações da Sociedade Civil) e traçar cenários futuros possíveis e desejáveis para o terceiro setor. O questionário conta com uma série de perguntas sobre o momento de enfretamento à pandemia e poderá contribuir na produção de respostas rápidas aos impactos dela. De acordo com o gerente executivo do Instituto Sabin, uma das organizações parceiras do estudo, Fábio Deboni, esta é uma importante iniciativa gerar dados sobre o setor."As respostas fornecidas no estudo vão constituir uma espécie de raio-x do setor e permitir que diferentes formas de apoio possam ser implementadas, seja pela filantropia, governos, empresas ou cidadãos", explica o gestor.O estudo é coordenado pela Mobiliza e Reos Partners, conta com apoio financeiro da Laudes Foundation, Instituto Sabin, Fundação Tide Setubal, Instituto ACP e Instituto Ibirapitanga; além de um comitê estratégico composto por diversas organizações sociais, como ABCR (Associação Brasileira de Captadores de Recursos), GIFE, Ponte a ponte, Movimento Arredondar, Move Social, Prosas, Instituto Filantropia e Nossa Causa. | empreendedorsocial |
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] | O Instituto Neoenergia, em parceria com o Instituto Ekloos, está com as inscrições abertas até 1º de junho para a segunda edição do Programa de Aceleração Social Impactô. Iniciativas selecionadas receberão mentorias e investimento de até R$ 45 mil.Neste ano, o programa será dirigido às organizações sociais que atuam em comunidades da cidade do Rio de Janeiro, da periferia de São Paulo e nas cidades de Francisco Morato, Caieiras, Franco da Rocha e Vale do Ribeira, todas do interior paulista. Mais O edital do Impactô irá selecionar 16 organizações sem fins lucrativos e negócios de impacto, oito do Rio de Janeiro e oito de São Paulo, estados considerados focos da pandemia do coronavírus no Brasil e também onde ficam a sede da Neoenergia e áreas de distribuição da Elektro, respectivamente.As iniciativas serão contempladas com um aporte emergencial de R$ 20 mil para cada uma e mentorias online nas áreas de gestão estratégica, negócios e inovação, durante o período de cinco meses. Ao final do Programa, as organizações participarão de uma banca de investimento, podendo receber um incentivo adicional de até R$ 45 mil reais.O Impactô objetiva potencializar iniciativas, projetos e negócios, para que as organizações possam se desenvolver, aperfeiçoar seus processos de gestão e maximizar o seu impacto social.Serão R$ 410 mil destinados diretamente ao terceiro setor, por meio das ajudas emergenciais às organizações e os recursos da banca de investimento, além da capacitação de 80 gestores, cinco de cada uma dessas 16 organizações.O Impactô soma-se a outras duas ações do Instituto Neoenergia no combate à pandemia, que totalizam R$ 2,17 milhões em recursos, distribuídos entre a capacitação de ONGs, o fortalecimento de empreendedores locais e a garantia da segurança alimentar às populações vulneráveis nos estados do Rio Grande do Norte, Bahia, Pernambuco, São Paulo e Rio de Janeiro, junto a outros dois parceiros: a Associação Transforma Brasil, com o Fundo Transforma, e o Centro Integrado de Estudos e Programas de Desenvolvimento Sustentável (CIEDS), com o projeto Pessoas e Negócios Saudáveis. | empreendedorsocial |
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] | Rede voluntária formada pelo Serviço Nacional de Aprendizagem Industrial (Senai) em conjunto com indústrias e instituições já devolveu 1.016 ventiladores pulmonares consertados a hospitais de 223 cidades do Brasil.Essenciais à sobrevivência de pacientes com graves sintomas da Covid-19, os aparelhos, que estavam sem uso, passaram por reparo nos 39 postos de manutenção localizados em 20 estados.Desde 30 de março, quando a iniciativa de manutenção dos respiradores passou a operar, foram recebidos 3.151 aparelhos, dos quais 1.351 estão em manutenção e 189 passam por calibração, última etapa antes da devolução ao serviço de saúde.Estimativa da LifesHub Analytics e da Associação Catarinense de Medicina (ACM) aponta que existem pelo menos 3.600 ventiladores pulmonares fora de uso no país, mas esse número pode ser maior. A avaliação é que cada aparelho pode ajudar no tratamento de até dez pessoas.A iniciativa conta com a participação de unidades do Senai e dos seguintes parceiros: ArcelorMittal, BMW Group, Fiat Chrysler Automóveis, Ford, General Motors, Honda, Hyundai Motor Brasil, Instituto Votorantim, Instituto de Pesquisas Tecnológicas e Poli-USP, Jaguar Land Rover, Mercedes-Benz do Brasil, Moto Honda, Renault, Scania, Toyota, Troller, Usiminas, Vale, Volkswagen do Brasil e Volvo do Brasil, com o apoio da Petrobras, do Ministério da Saúde, do Ministério da Economia, do Ministério da Defesa, da Agência Brasileira de Desenvolvimento Industrial e da Associação Brasileira de Engenharia Clínica.Além da manutenção, o Senai tem iniciativa para ampliar a oferta do número de ventiladores pulmonares, essenciais no tratamento de pacientes graves da Covid-19.Um dos caminhos é aumentar a produção nacional. Empresas que receberam apoio da instituição têm potencial para produzir até 7.200 equipamentos por mês, após as aprovações da Agência Nacional de Vigilância Sanitária (Anvisa), desde que haja demanda contratada.Do projeto, chamado Iniciativa + Respiradores, surgiram modelos de negócio que contam com o apoio em desenvolvimento e inovação da rede de 27 Institutos de Inovação e 60 Institutos de Tecnologia do Senai.Parte dos projetos foi aprovada na categoria Missão Contra Covid-19 do Edital de Inovação para a Indústria, promovido pelo Senai, pela Empresa Brasileira de Pesquisa e Inovação Industrial (Embrapii) e pela ABDI.Um dos projetos fomentados envolve a parceria entre as empresas Novitech Equipamentos Médicos, de São Bernardo do Campo (SP) e Whirlpool, dona das marcas Brastemp, Consul e KitchenAid.A Novitech já fabrica respiradores artificiais, certificados pela Anvisa, mas tem uma produção limitada a dez equipamentos por mês. O aparelho modelo Vento S tem uso indicado para pacientes adultos, infantis e neonatais que estejam em condição de insuficiência respiratória, permitindo a ventilação de pacientes desde prematuros de baixo peso até obesos mórbidos.Com a parceria, o Vento S terá sua produção elevada para cem aparelhos ao mês.A ideia central da parceria é que cada uma das empresas contribuirá com sua expertise. A Whirlpool, por exemplo, dará suporte com seu conhecimento de aumento de produtividade, para garantir a produção em escala dos respiradores.Já a Novitech oferecerá suas instalações para a produção dos equipamentos, uma vez que a empresa detém os direitos e a aprovação da Anvisa para realizar a atividade. | empreendedorsocial |
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] | A campanha do agasalho da Faap (Fundação Armando Alvares Penteado), realizada anualmente, será diferente em 2020, devido às medidas de isolamento social para conter o avanço da Covid-19 no país.Além de poder deixar as doações na portaria da instituição —rua Alagoas, 903, Higienópolis, São Paulo—, os interessados em participar podem contribuir por meio da plataforma de financiamento coletivo Benfeitoria. A campanha termina em 19 de junho. Mais A ONG beneficiada nesta edição será a Anjos da Noite, que presta assistência às pessoas em situação de rua. Por meio da plataforma, o participante pode escolher doar os valores correspondentes às seguintes opções: cobertor, cobertor e marmita, meia ou pacote com dois cobertores e uma marmita.Toda a arrecadação em dinheiro será entregue à Anjos da Noite, que fica responsável pela compra e entrega dos donativos.Já as peças doadas na portaria da Faap devem ser entregues lavadas, em bom estado de conservação e em sacos plásticos fechados, que serão higienizados pela instituição.Poderão ser doados agasalhos, cobertores e até acessórios, como meias, toucas e gorros. | empreendedorsocial |
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] | Com o avanço do novo coronavírus, o Hospital do Graacc (Grupo de Apoio ao Adolescente e à Criança com Câncer) precisou suspender diversas ações promovidas junto aos pacientes. Uma delas foi o projeto Escola Móvel, que acompanha os alunos em tratamento para que não percam o conteúdo programático e o ano letivo.Agora, porém, a entidade conseguiu retomar o projeto de forma online. "Assim que a suspensão das atividades foi solicitada, entramos em contato com as escolas das crianças que estavam em tratamento e comunicamos que iríamos seguir estudando virtualmente no hospital", comenta a professora Amália Covic, coordenadora da Escola Móvel do Graacc.Para viabilizar as aulas, foi desenvolvido um link de acesso para cada aluno em período escolar que está no hospital, cerca de 90 pacientes. No início do dia, o Graacc contata os pais via aplicativo de celular para perguntar se desejam estudar e, se sim, qual seria o melhor horário. "Alguns aceitam de imediato e outros agendam para outros dias. Enviamos o link para o professor de acordo com a idade do aluno e necessidade de aula", explica a coordenadora. "O professor, em sua casa, e o aluno, no hospital, entram em aula por meio de seus celulares que pode acontecer na internação, quimioterapia e espaços de intervenções multiprofissionais", acrescenta a coordenadora. As aulas são individuais e procuram relacionar o momento pedagógico do aluno, a situação da aula e a proposta da escola em que o paciente está matriculado. "Trabalhamos com os ajustes necessários à situação de ensino, sempre com horizonte no ano escolar e o currículo escolar daquele ano", salienta professora Amália. Dede 2000, a Escola Móvel atua no acompanhamento escolar de pacientes que não podem comparecer às aulas por conta do tratamento oncológico.O professor entra em contato com a escola, que repassa o conteúdo que o paciente iria estudar no período, e o Graacc prepara as aula e aplica aos alunos internados ou em tratamento ambulatorial. | empreendedorsocial |
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] | Diante dos desdobramentos da pandemia no Brasil, o iFood decidiu ampliar as medidas de proteção para os entregadores que utilizam a plataforma.A empresa se compromete a destinar, até o final de junho, R$ 25 milhões à extensão do plano de benefícios em saúde, além de dobrar as gorjetas recebidas durante todo o mês. Mais Com as novas medidas, o Fundo Solidário, destinado aos entregadores que apresentam sintomas da Covid-19, passa a oferecer auxílio financeiro por 28 dias, calculado com base nos repasses do último mês.Também foi estendido o Fundo de Proteção, destinado a quem vive com familiares que integram o grupo de risco do coronavírus. Até o final de dezembro, os entregadores que derem entrada neste fundo recebem um valor com base nos repasses dos 30 últimos dias e ainda têm o montante total dobrado.Pelo esforço e suporte contínuo que os entregadores têm oferecido à sociedade neste momento, a empresa decidiu dobrar mais uma vez toda as gorjetas dadas pelos consumidores. Ao longo do mês de junho, os valores serão repassados semanalmente, e a expectativa é de ultrapassar a marca dos R$ 2,5 milhões que, ao ser dobrada, deve chegar a R$ 5 milhões. Desde março, a empresa vem implantando outras medidas voltadas a entregadores, como a distribuição de kits de higiene com álcool em gel, máscaras reutilizáveis e materiais informativos; a disponibilização gratuita de um plano de vantagens em serviços de saúde AVUS para todos os profissionais de entrega cadastrados em sua plataforma; seguro de vida e a ampliação do Delivery de Vantagens, programa de benefícios exclusivo com descontos em serviços e produtos. | empreendedorsocial |
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] | Para contribuir com o maior movimento social empresarial de combate à Covid-19, a Alpargatas doará R$ 5 milhões e 1 milhão de máscaras de tecido para a campanha Todos pela Saúde.Criada pelo Itaú Unibanco, a iniciativa tem quatro eixos de atuação junto à sociedade: informar, proteger, cuidar e retomar.Recém-integrada à lista de empresas que compõem a ação, a Alpargatas atua desde o início da pandemia com foco voltado à saúde e às comunidades vulneráveis.Já foram anunciadas pela empresa de calçados doações de 1,3 milhão de máscaras de uso hospitalar, 250 mil pares de calçados Havaianas para comunidades assistidas pelo Instituto Alpargatas e 500 mil itens de cesta básica para famílias vulneráveis.Se somadas, as diversas iniciativas da empresa beneficiam a sociedade em mais de R$ 40 milhões.“Nossa visão é que o caminho para superar essa crise humanitária é trabalhando de forma organizada, unindo esforços com outras empresas, representantes de comunidades, entidades de ajuda", afirma Roberto Funari, CEO da Alpargatas. "Acreditamos que com empatia e solidariedade somos mais fortes para combater o coronavírus e seus efeitos."A distribuição das máscaras e os recursos aportados no Todos pela Saúde serão administrados por um grupo de especialistas liderado pelo médico Paulo Chapchap, doutor em clínica cirúrgica pela Universidade de São Paulo e diretor-geral do Hospital Sírio Libanês.Essa equipe define as ações a serem financiadas, de forma que as decisões estratégicas sejam respaldadas por premissas técnicas e científicas.Além de Chapchap, integram o grupo o médico e escritor Drauzio Varella, o ex-presidente da Anvisa Gonzalo Vecina Neto, o ex-diretor-presidente da Agência Nacional de Saúde (ANS) Maurício Ceschin, o consultor do Conselho dos Secretários de Saúde (CONASS) Eugênio Vilaça Mendes, o presidente do Hospital Albert Einstein, Sidney Klajner, e o presidente do Instituto de Biologia Molecular do Paraná (IBMP), instituição ligada à Fundação Oswaldo Cruz (Fiocruz), Pedro Barbosa. | empreendedorsocial |
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] | A Coca-Cola FEMSA Brasil, maior engarrafadora de produtos Coca-Cola no mundo em volume de vendas, está distribuindo mais de 400 mil garrafas individuais de água mineral Crystal para hospitais de campanha e de referência no tratamento da Covid-19.As doações iniciaram na sexta-feira (22) e contemplam os estados de São Paulo, Minas Gerais, Paraná, Santa Catarina, Rio Grande do Sul e Mato Grosso do Sul. O objetivo da iniciativa, realizada em parceria com a Coca-Cola Brasil, é contribuir com a hidratação dos profissionais de saúde que estão na linha de frente do atendimento à população.Cada hospital receberá pelo menos 24 mil garrafas (12 mil litros de água). O fato de as embalagens serem individuais reforça a segurança e reduz o risco de contaminação aos profissionais. "É missão da Coca-Cola FEMSA Brasil gerar bem-estar social nos lugares em que está presente. Essa iniciativa nos dá a chance de oferecer um produto essencial aos profissionais que estão mobilizados para realizar o trabalho mais importante nesse momento, que é salvar vidas", afirma Ian Craig, CEO da Coca-Cola FEMSA no Brasil. Os primeiros hospitais a serem contemplados com as doações são o Hospital Central da Santa Casa de Misericórdia de São Paulo, em São Paulo; Hospital Metropolitano Odilon Berens, em Minas Gerais; Complexo Hospital do Trabalhador de Curitiba, no Paraná; e Hospital das Clínicas de Porto Alegre, no Rio Grande do Sul. Atuando em diversas frentes no combate à pandemia de coronavírus, a Coca-Cola FEMSA Brasil em parceria com o Bradesco Seguros, Coca-Cola Brasil e Grupo Fleury, destinou recursos para processar 26 mil testes aplicados prioritariamente aos profissionais de saúde do estado de São Paulo, epicentro do coronavírus no Brasil.A empresa também disponibilizou sua frota de caminhões para transportar 500 mil litros de álcool 70% líquido doados pelas usinas associadas à União da Indústria de Cana-de-Açúcar para a rede pública de saúde paulista. Já hospitais e instituições ligadas à saúde do Rio de Janeiro, Rio Grande do Sul, Santa Catarina e São Paulo receberam doações de 600 mil máscaras de proteção e 83 mil aventais hospitalares viabilizadas a partir de uma parceria entre a Coca-Cola FEMSA, Braskem, Fitesa, Lojas Renner e Coca-Cola Brasil.Consciente do seu papel social, a Coca-Cola FEMSA, por meio do Sistema Coca-Cola, também criou no início da pandemia um fundo para beneficiar comunidades de baixa renda e catadores de resíduos com ações diretas contra o coronavírus.Os recursos vão para ONGs e instituições que já são parceiras da empresa em programas continuados de capacitação de emprego, acesso à água e reciclagem.A cultura de doação alcançou outras empresas do sistema Coca-Cola Brasil. A fabricante Coca-Cola Andina está doando 120 mil litros de água mineral a dez instituições públicas de saúde no Rio de Janeiro, Espírito Santo e Ribeirão Preto (SP), que atuam diretamente no combate à pandemia do novo coronavírus. Cada uma das instituições atendidas receberá um caminhão com 12 mil litros de água, em embalagens para consumo individual. No Rio de Janeiro, as doações são destinadas ao Instituto Nacional de Infectologia Evandro Chagas (Fiocruz), aos hospitais de campanha do Parque dos Atletas, Lagoa-Barra/Leblon, Maracanã e Riocentro; ao Hospital Municipal São José, em Duque de Caxias, e ao Hospital Geral de Nova Iguaçu - Hospital da Posse.No Espírito Santo, serão contemplados pela ação os hospitais estaduais Jayme dos Santos Neves, em Serra, e Infantil Nossa Senhora da Glória, em Vitória. Em Ribeirão Preto (SP), a instituição escolhida é a Fundação Faepa, do Hospital das Clínicas de Ribeirão Preto, da USP. | empreendedorsocial |
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] | Até o final de abril, 85% das mortes por coronavírus nos Estados Unidos ocorreram fora de UTIs (Unidades de Terapia Intensiva). Não houve falta de leitos ou respiradores no país, onde grande parte dos pacientes chegou aos hospitais em estado crítico ou morreu em casa.O mesmo padrão verificou-se no norte da Itália, que durante o pico da doença teve 79% dos óbitos ocorridos fora das UTIs.Os números do estado de São Paulo, epicentro brasileiro da doença que já soma 63 mil casos e mais de 5.000 óbitos, demonstram seguir a mesma tendência dos EUA e Europa.Essa é uma das conclusões às quais chegou o grupo “O Dia Seguinte”, que analisa a situação brasileira durante a pandemia da Covid-19 e propõe estratégias para enfrentar a crise no país.Reunidos pelo empresário Percio de Souza, presidente do Instituto Estáter, entre os especialistas da coalizão estão Ben-Hur Ferraz Neto, cirurgião de transplante de fígado do Osvaldo Cruz; Dráuzio Varella, o médico oncologista e colunista da Folha; Esper Kallás, infectologista do HC e professor da USP; Paulo Gadelha, ex presidente da Fiocruz; e Pérsio Arida, matemático e economista.Também integram o grupo Carlos Carvalho, pneumologista do Incor e professor da USP, e Claudio Rossi, psiquiatra ex-presidente da Associação Brasileira de Psiquiatria.Os principais objetivos do grupo, segundo Percio de Souza, é minimizar o impacto do coronavírus nas classes mais vulneráveis e construir um plano pragmático de longo prazo para evitar, mais do que o contágio, as mortes.“O bem-sucedido não é o país que infecta menos, mas sim onde morre menos”, afirma o engenheiro e presidente da Estáter.O estudo internacional, que se baseia em dados oficiais de governos, Organização Mundial de Saúde e instituições renomadas, como o CDC, dos Estados Unidos, destaca que 74% dos mortos na Suécia, por exemplo, ocorreram em asilos.No Reino Unido, a mortalidade no pico de contaminação era semelhante à da Itália, mas 30% dos leitos de UTI estavam ociosos.Kallas relatou ao grupo que nos últimos dias tem identificado o problema no Brasil: quando aqueles em tratamento domiciliar percebem o sintoma de falta de ar, o nível de oxigenação já está muito baixo e chegam ao hospital muitas vezes em um quadro irremediável.O grupo está levando às autoridades a sugestão de mudanças de protocolos e recomendam oxímetro, aparelho que mede quanto oxigênio está sendo transportado pelo sangue, para pacientes do grupo de risco em isolamento domiciliar.“Precisamos começar a passar às pessoas que se o grupo de risco tiver sintomas é preciso procurar uma UBS, um médico”, afirma de Souza. “O agravamento começa a acontecer só no sétimo dia, e muitas vezes já é tarde demais.”Uma das propostas da coalizão é redobrar a atenção aos grupos de risco, principalmente os das classes C, D e E. Para isso, estão sendo mobilizadas organizações e lideranças comunitárias para acompanhar idosos, obesos e portadores de doenças crônicas, como diabetes, oferecendo desde a orientação sobre medidas preventivas até a medição de oximetria.Soluções simples como atender comunidades via telemedicina e treinar motoboys para utilizar o oxímetro podem salvar vidas. É o que tem feito o SAS Brasil, ONG que desde 2013 atende gratuitamente comunidades vulneráveis nos sertões do Brasil.Na pandemia, a organização tem se destacado no atendimento às favelas de São Paulo e Rio de Janeiro, estados com maior número de casos confirmados da Covid-19. Já foram mais de 1.400 consultas, a maioria no Jardim Colombo (SP) e no Morro do Alemão (RJ).Segundo a médica e fundadora Adriana Mallet, o SAS tem realizado entre 200 e 300 atendimentos por dia, mantendo o funcionamento até mesmo durante o tiroteio que ocorreu no Morro do Alemão na sexta-feira (15).Reginaldo Lima, líder comunitário e diretor do G10 Favelas, afirma que o sistema de telemedicinatem sido um sucesso surpreendente e tem contribuído para a redução da taxa de infecção dentro das comunidades.Ele é uma das lideranças mobilizadas pelo grupo “O Dia Seguinte” para impedir óbitos evitáveis.O SAS também desenvolveu uma ação em que motoboys são treinados para medir o oxigênio dos pacientes considerados de alto risco nas comunidades.A iniciativa, prevista para começar na próxima semana, permite ampliar o alcance desse “sistema de saúde alternativo”, como define Adriana. Com a moto, o oxímetro consegue subir e descer o morro, indo às casas dos pacientes, aliviando o trabalho das equipes de base.Segundo Percio de Souza, o principal foco da parceria com as lideranças comunitárias e com o SAS é conscientizar as pessoas sobre a importância de procurar ajuda médica ao sinal dos sintomas da Covid-19.Ele defende que, para reduzir o número de óbitos, as comunidades devem mapear os grupos de risco e manter-se atentas aos sinais da doença, além de medir o nível de oxigênio diariamente. Assim que a saturação for de 92%, deve-se procurar o hospital.De acordo com levantamento do grupo de especialistas, o número de leitos de UTI no setor privado do Brasil (41 a cada 100 mil habitantes) é maior do que o dos Estados Unidos da América (37 a cada 100 mil habitantes). No caso do SUS, a proporção cai para 14 leitos para 100 mil habitantes."O sistema público já está sobrecarregado. No pico da epidemia, em algumas regiões, especialmente no Norte e Nordeste, o SUS precisaria dobrar ou até triplicar o número de leitos de UTI", calcula Souza.Daí a necessidade de desafogar os hospitais e evitar que os casos confirmados evoluam para quadros críticos.O grupo concluiu que, embora haja sobrecarga em UTIs, há ociosidade nas enfermarias. Uma das sugestões para reduzir o número de óbitos fora dos hospitais é justamente a conscientização da população, principalmente dos grupos de risco, sobre a importância de procurar ajuda médica.Para isso é necessário estruturar as comunidades para atender os infectados. A coalizão, junto ao SAS Brasil, prioriza a compra de oxímetros, contratação de equipes e preparação de transportes para pacientes.Outra recomendação é estabelecer conexões com hospitais próximos, para que seja possível a transferência organizada de pacientes. | empreendedorsocial |
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] | A pandemia do novo coronavírus obrigou as clínicas odontológicas a reduzirem seus atendimentos, restritos agora a casos de emergência.Consequentemente, a Turma do Bem, ONG que oferece tratamento odontológico para jovens e mulheres vítimas de violência doméstica, também sofreu com o impacto na redução de atendimentos odontológicos, principal fonte de captação de recursos da entidade.Para resolver os dois problemas com uma só iniciativa, o cirurgião dentista Fábio Bibancos, fundador a TdB, criou junto à sua equipe um curso online voltado à proteção dos dentistas durante a pandemia.Com três horas de duração, o curso "Proteção para dentistas: financeira, física e emocional em tempos de Covid-19" pode ser acessado por meio da plataforma Educere de ensino a distância. O preço é de R$ 350 para profissionais da saúde e R$ 250 para dentistas do bem (voluntários da organização). Todo o dinheiro captado será revertido às ações da Turma do Bem.As aulas tentam responder a duas principais questões: como o dentista pode retomar as atividades clínicas com segurança em tempos de Covid-19 e como gerar recursos para a organização social Turma do Bem. Também foram disponibilizadas orientações para uma gestão financeira equilibrada e formas de realizar uma comunicação eficiente sobre essa nova odontologia.“Compartilhar informação e gerar recursos para a organização social Turma do Bem. Entendo que esse seja o nosso papel social”, afirma o empreendedor social Fábio Bibancos.O curso nasceu da iniciativa da equipe da Bibancos Odontologia de pesquisar, desde o início da quarentena, os artigos científicos nacionais e internacionais, buscando saber tudo sobre a Covid-19.Com isso, elaboraram um protocolo de atendimento odontológico que visa minimizar o impacto da Covid-19 nas atividades clínicas e, principalmente, cuidar da segurança do paciente, do dentista, da equipe e dos familiares. Esse protocolo teve a consultoria técnica de Rodrigo Stabeli, pesquisador titular da Fiocruz. | empreendedorsocial |
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] | Uma equipe do curso de direito da Faculdade Armando Alvares Penteado (Faap), patrocinadora do Prêmio Empreendedor Social, é uma das finalistas brasileiras na competição Renault Experience Desafio Twizy 2020, programa de inovação e empreendedorismo para estudantes universitários.As alunas Ana Teodoro, Bianca Miyahara e Tatiana Fontes Vitti, com a colaboração do aluno de engenharia mecânica Bryan Miyahara, chegaram à fase final do concurso com o projeto intitulado Direito na Rua, que leva informação e serviços para regiões de maior vulnerabilidade social.A visita às comunidades será realizada por meio de uma miniunidade de atendimento móvel, onde é apresentado um vídeo sobre como ter acesso aos direitos básicos e fundamentais do cidadão, tais como educação para jovens e adultos, transporte público para crianças que moram longe das escolas e medicação específica disponível em farmácias da região.O projeto também propõe a emissão de documentos, a partir de uma parceria com a Secretaria da Justiça do Estado de São Paulo. A primeira atividade piloto das estudantes foi realizada no começo de 2020, no Centro de Integração da Cidadania, que fica na região do Jardim São Luís, em São Paulo.“Fomos muito bem recebidas pela comunidade, que apoiou nossa iniciativa, por possibilitar a inserção social e resgatar a dignidade, o que nos estimulou ainda mais a continuar com esse projeto”, afirma Ana Teodoro. As integrantes do projeto utilizam a infraestrutura na área de empreendedorismo da Faap, o Business Hub, onde recebem apoio, mentoria, orientação e treinamento para o desenvolvimento dos trabalhos. Segundo a gestora do espaço, Alessandra Andrade, esse tipo de iniciativa corporativa incentiva os alunos a transformarem suas ideias em negócios de verdade. “É o que ocorreu com o projeto Direito na Rua, que está migrando de uma mera startup para uma empresa real. Isso com certeza causará grande impacto na vida dessas alunas e nas comunidades onde elas atuarão”, assegura. Além do projeto Direito na Rua, o concurso da Renault teve também a participação de outra equipe da Faap, desta vez do curso de design, entre os semifinalistas. Os alunos Melissa Hueck, Daniel Sandes Magalhães, João Pedro Paschoa Amodio, Gustavo Azzar Zacarias e Júlia Di Martino Inocêncio desenvolveram o projeto Lince, composto por uma unidade compacta de monitoramento móvel, com câmeras 360° colocadas no exterior de um veículo elétrico, interligadas a um banco de imagens e streaming de vídeos.Essa central é capaz de identificar movimentações estranhas e possíveis situações de risco. A Lince ficou entre os dez semifinalistas que concorreram com mais de 300 trabalhos de todo o Brasil. | empreendedorsocial |
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] | Vivenciamos uma guerra mundial, cujo inimigo é invisível.O impacto da Covid-19 no Brasil e no mundo assume proporções gigantescas. No Brasil, o sistema de saúde está entrando em colapso em vários estados. Já são mais de 230 mil casos confirmados e mais de 16 mil vidas ceifadas.O cuidado, por parte de algumas autoridades governamentais, não tem correspondido às expectativas e necessidades da população. Mais As orientações da Organização Mundial de Saúde (OMS), desde o início da pandemia foi o isolamento social, como forma de evitar o colapso no sistema de saúde, mas grande parte da população, incluindo autoridades governamentais, não tem levado a sério a ação destruidora do vírus.Há muitas perguntas e incertezas. As principais são: onde surgiu o vírus, quando poderemos voltar à normalidade. Não se tem respostas seguras para estas questões. Há, inclusive, acusações entre países, sem provas.Diante dessa crise sanitária mundial e de muitas perguntas e incertezas, arrisco levantar mais uma questão: estamos cuidado da casa comum?É prudente e responsável que nesse momento de crise os cuidados se voltem fundamentalmente para as vidas humanas para que posteriormente essas possam cuidar e reconstruir o que foi destruído.Mas, nesse período de quarentena, é importante refletirmos que sem o devido cuidado com a casa comum, o planeta, é praticamente impossível cultivar a cultura da vida digna, da vida em abundância.Como está a nossa mãe terra? Como está a nossa mãe natureza? Há equilíbrio nos ecossistemas? Nos biomas? A biodiversidade vem sendo preservada ou fortalecida? Ou, a ganância de alguns, estimulada pelos modelos de produção poluidores e sistemas econômicos promotores de injustiças sociais tem levado a uma produção, pesquisa e industrialização sem ética, aonde impera a desigualdade social e o uso de pacotes de componentes químicos capazes não só poluir o meio ambiente, promovendo grandes devastações na biodiversidade, mas, também colocando à disposição das populações alimentos contaminados que podem enfraquecer o sistema imunológico dos consumidores, tornando-os muito mais vulneráveis ao ataque de bactérias e vírus.Ao longo da história, tempos atrás, houve um vírus que surgiu do animal (suíno), outro da ave(frango). Talvez aqui residam muitas perguntas e muitas incertezas, ou até certezas não divulgadas. Como era o manejo desses animais? Alimentavam-se com alimentos naturais ou industrializados?Certo dia eu tive um diálogo com um camponês que cria pequenos animais, mas, também criava alguns bovinos e, ele me contou o seguinte caso :“certo dia me dirigi a uma venda na cidade que vendia rações para animais e, lá procurei por alguma vitamina para engordar um boi que pretendia vender para o abate e, me foi orientado comprar uma ração de engorda, mas, o vendedor explicou: tão logo termine de dá a ração deve vender imediatamente o animal, porque se ele retomar as atividades pode morrer de infarto.”O camponês recuou e não comprou a ração, temendo sobre o que estaria na composição dela para o processo de engorda.Outro caso também relacionado à ausência de ética na produção. Certa vez um contabilista relatou que um de seus clientes que tinha uma fabriqueta de doce chegou até ele e falou sobre um avanço obtido no processo produtivo, alcançando a diminuição do custo de produção.O contador perguntou ao cliente como havia conseguido esse avanço e ele destacou: “eu gastava uma quantidade de horas para o doce chegar ao ponto, mas descobri uma substância que diminuiu bastante o tempo, com isso consegui diminuir os custos com pessoal por quilo de doce produzido e, acrescentou, só tem um probleminha é uma substância que causa câncer”.O contador assustado disse “você tem consciência que está criando uma legião de cancerígenos”? Ele respondeu, “eu não como do doce que produzo”. Nessa atitude, onde reside o amor pelo próximo, o cuidado com a casa comum?Semelhante ao caso da fabriqueta de doce pode estar acontecendo situações nos cultivos agrícolas, nos quais são usadas toneladas e mais toneladas de agrotóxicos. Só no ano de 2019 foram liberados mais de 50 novos tipos de agrotóxicos.Além da contaminação ao meio ambiente, os produtos ofertados no mercado contêm resíduos que vão provocando, aos poucos, doenças ou enfraquecimento do sistema imunológico dos consumidores, tornando-os mais vulneráveis a contaminação por vírus ou bactérias. Mas, se perguntado para alguns dos produtores se eles consomem o que produzem, provavelmente responderão que não.Com o uso indiscriminado de agrotóxicos há um desencadeamento na mortalidade de microrganismos importantíssimos para o equilíbrio do ecossistema produtivo, mas, como esses não fazem parte da espécie humana, embora suas mortes causem impactos negativos, do ponto de vista ambiental e produtivo, mas, não vem sendo considerado, pelas autoridades, algo tão forte e significativo para a humanidade.Por sua vez, devido ao desequilíbrio surgem pragas muitas das vezes incontroláveis, até que a indústria descubra um novo veneno, específico para aquela praga e, assim, tem continuidade o processo de desamor com a casa comum.Talvez a ganância pela medida do obter cada vez mais lucros, que, como diz um ditado popular, “nunca enche” pode estar levando as civilizações a um estado de insegurança alimentar que, não significa que as populações estão passando fome, mas, que estão se alimentando mal, ficando desnutridas, desprotegidas, tornando-se mais vulneráveis como porta aberta ao surgimento de muitas doenças, difíceis de serem diagnosticadas, o que por sua vez leva um certo tempo para os pesquisadores da área de saúde descobrir medicamentos para a cura ou mesmo para chegar a sua origem.A previsão que a humanidade pode se autodestruir é fato já anunciado por muitos estudiosos, a algum tempo, mas, há indícios, a parti das práticas e comportamentos, individuais e coletivos, que vem sendo adotados nas últimas décadas de que esse fato pode estar sendo antecipando.É claro que muitos dos consumidores também não levam a sério essas questões, entretanto uma luz no fundo do poço começa surgir.Parte da população já demonstra mais consciência e vem se tornando mais exigente, em relação à qualidade dos produtos a serem consumidos. Isso pode se traduzir em um movimento muito importante para promover uma nova consciência dos produtores e produtoras.Já se registra a produção e consumo de produtos orgânicos ou orientados por princípios agroecológicos, em muitas partes do Brasil, mas ainda há muito que se avançar, houve pouco o quase nenhum incentivo nos últimos anos para iniciativas nesse sentido. Portanto, são necessárias medidas urgentes no sentido de estimular iniciativas sem poluição ou menos poluidoras, de forma a barrar o descuido com a casa comum.Essas evidências nos levam a uma certeza: não estamos cuidando bem da casa comum. Há muitos desequilíbrios que podem estar influenciando ou potencializando as crises no horizonte da autodestruição humana.Por exemplo, está sendo anunciada pelos estudiosos do assunto uma grande crise, em breve provocada pelas mudanças climáticas. Há inclusive quem afirme que essa próxima crise pode vir a ser superior a que estamos vivendo a partir do Covid-19.Mas, há muitas pessoas, incluindo autoridades governamentais que não vem levando a sério esses anúncios, pelo contrário tem continuado com modelos de produção e sistemas econômicos que podem aprofundar o desequilíbrio ambiental, base originária das mudanças climáticas.Mas, nem tudo é só tristeza, nem tudo é só descuido com a casa comum. Uma evidencia importante nessa crise mundial, principalmente aqui no Brasil, tem sido a forte incidência de práticas de solidariedade.Registra-se um aumento significativo da filantropia no Brasil, tanto a partir de pessoas jurídicas como de pessoas físicas.Claro que esse aumento da filantropia vem se dando a partir de uma causa emergencial, específica, mas, a esperança é que a crise gere uma nova consciência, nas pessoas e nas empresas, de modo que a cooperação possa continuar no período pós-pandemia, momento de extrema necessidade do exercício de solidariedade para o processo de reconstrução do que foi destruído.Registro aqui, também, que desde 1985 o Centro de Educação Popular e Formação Social desenvolve um trabalho importante no âmbito da convivência com as adversidades do clima semiárido, na região da serra de Teixeira, na Paraíba. São feitos processos de formação cidadã e implantação de tecnologias socioambientais de captação e manejo de água de chuva, criação e fortalecimento de bancos de sementes crioulas, incentivo a criação de Fundos Rotativos Solidários, criação de pequenos animais etc., com a efetiva participação de camponeses e camponesas, tendo a agroecologia como fundamento metodológico.Esse trabalho já impactou mais de 95 mil pessoas. No momento, as ações de campo estão paradas como forma de nos protegermos e também protegermos as famílias dos camponeses e camponesas.Passado o período de quarentena iremos retomar esse importante trabalho, de grande valor no cuidar da casa comum!Precisamos da sua colaboração. Acesse a página de doação em nosso site.“Muitas pessoas fazendo pequenas coisas, em muitos lugares, transformarão o mundo.” Ajude-nos a continuar a nossa grande missão. | empreendedorsocial |
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] | Estudantes da rede pública de São Paulo vão contar com 200 laptops e tablets para se prepararem para o Enem, enquanto presos no Maranhão passam a dispor de 55 computadores para visitas virtuais durante a pandemia. A tecnologia é aliada para minimizar os impactos da Covid-19 em ações promovidas por movimentos, como Projeto Constituição na Escola, e ONGs como a Humanitas360, que atua na humanização dos presídios no país, em parceria com o CNJ (Conselho Nacional de Justiça).O acesso a computadores para os presos se comunicarem com seus familiares durante a pandemia é uma forma de amenizar o impacto do fechamento das prisões devido ao novo coronavírus, que eliminou cerca de 1 milhão de visitas por mês em todo o país.As visitas virtuais começaram em 39 unidades prisionais do Maranhão, piloto da iniciativa que deve se espalhar por pelo menos outros 14 estados que já sinalizaram interesse em replicar a experiência. Para Patrícia Villela Marino, presidente do Instituto Humanitas 360, viabilizar a comunicação familiar é fundamental em um período de grande tensão e muitas incertezas. “Não só sob a perspectiva humanitária dos encarcerados, mas também sob o ponto de vista do clima organizacional dentro do sistema na proteção ao policial penitenciário", explica. As chamadas de videoconferência são permitidas para visitantes previamente cadastrados no sistema. As visitas virtuais devem durar 40 minutos para cada pessoa sob custódia. Países como Canadá, Estados Unidos e Colômbia já realizavam visitas sociais virtuais, no contexto da Covid-19.Após a pandemia, os equipamentos poderão ser usados para assegurar a visita social virtual a grupos específicos, como aqueles que cumprem pena em municípios distantes de seus familiares. O juiz Luís Geraldo Lanfredi, coordenador do Departamento de Monitoramento e Fiscalização do Sistema Carcerário e do Sistema de Execução de Medidas Socioeducativas do CNJ, destaca a importância de não suprimir o contato de pessoas privadas de liberdade com o mundo externo. “A pandemia acabou acelerando uma política que já se via como necessária. Em tempos de coronavírus e com as visitas suspensas em 100% do país, o contato virtual é ainda mais relevante e urgente”, afirma.O CNJ deve sistematizar a prática por meio de resolução.“A ambição do CNJ e da H360 vai muito além do alcance das visitas sociais, dispondo-se a aprimorar e fortalecer a assistência jurídica, sanitária e educacional nos presídios”, explica Mário Guerreiro, supervisor do Sistema de Execução de Medidas Socioeducativas do CNJ.Equipamentos eletrônicos também serão entregues na manhã deste sábado (16) na Escola Estadual Julia Macedo Pantoja, na zona leste da capital paulista.A doação do Projeto Constituição na Escola é fruto da mobilização nas redes sociais de voluntários da organização formada por jovens advogados. O escritório de advocacia Lobo de Rizzo é patrocinador da iniciativa. “Com uma ação de união e solidariedade em um período que enfrentamos um inimigo invisível como o coronavírus, buscamos ajudar quem realmente precisa, facilitando o acesso à educação para os estudantes mais carentes”, explica Felipe Neves, fundador e presidente do Projeto Constituição na Escola. A campanha visa favorecer os alunos das escolas estaduais que estão se preparando para o Enem e não têm computadores em casa. A entrega vai benefiar estudantes de cerca de 20 instituições públicas. O Magalu, em parceria com a APM (Associação de Pais e Mestres da Escola) e a ONG Parceiros da Educação, ofereceu até esta sexta-feira (15) tablets a preço de custo para alunos de seis escolas da rede pública do Estado de São Paulo.O aparelho do modelo M7 3G Multilaser, que originalmente custa R$ 479,00, passou a ser comercializado a R$ 337,00 em até 24 parcelas de R$ 14,04. A primeira a ser paga a partir de agosto de 2020. A empresa fornecerá um chip da operadora de telefonia do Magalu, a Maga+, com 500 MB de internet gratuita. O objetivo da ação de inclusão digital defendida pelo Magalu é viabilizar o acesso dos estudantes à plataforma online desenvolvida pela Secretaria de Educação do Estado de São Paulo, que oferece aulas e materiais de estudo em meio à pandemia da covid-19. | empreendedorsocial |
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] | Por conta dos impactos socioeconômicos causados pela pandemia do novo coronavírus no Brasil, a Ambev, patrocinadora do Prêmio Empreendedor Social, decidiu ajudar o terceiro setor de todo o país oferecendo cursos online e gratuitos com foco em gestão.Qualquer organização, de qualquer segmento, pode ter acesso ao material através da plataforma do Voa, programa da Ambev de compartilhamento de conhecimento em gestão com organizações sociais.O conteúdo é o mesmo utilizado pelas ONGs que já participam do Voa. No total, são nove aulas sobre gestão, com vídeoaulas e apostilas. A iniciativa tem como objetivo compartilhar os métodos e processos utilizados pela própria Ambev para ajudar as organizações a melhorarem seus processos, orçamentos e alcance de seu impacto na sociedade, especialmente, nesse período de crise.O Instituto Mandaver é uma das ONGs mentoradas pela Ambev que já fez o uso do material. A organização, que atua numa comunidade de 60 mil pessoas na cidade de Maceió (AL), promove iniciativas de cultura, esporte, qualificação profissional e geração de renda.Carlos Jorge da Silva Santos, fundador e coordenador da entidade, conta que desde o início da pandemia aumentou o número de atendimentos com a distribuição de cestas básicas, kits de higiene e limpeza e cartilha de recomendações contra a doença. “Essa crise veio e só confirmou a consolidação de um projeto bem feito. Com essas aulas do Voa, conseguimos nos profissionalizar, aprender a se planejar melhor e racionalizar nossos processos. É um material rico que dá para usar em qualquer negócio”, completa.Para acessar as aulas, basta acessar este link e realizar um cadastro informando o CNPJ ou CPF. As organizações que tiverem interesse em fazer parte do programa Voa de 2021 deverão realizar as inscrições ainda este ano, previstas para o último trimestre.As selecionadas, além de terem acesso às aulas sobre gestão, também recebem mentorias de gerentes da Ambev.Lançado em 2018 pela Cervejaria Ambev, o Voa é um programa de mentoria em gestão, no qual seus funcionários voluntariam tempo para ir a ONGs e compartilhar conhecimento.Dois anos depois, após mais de 200 ONGs e 5 milhões de pessoas beneficiadas, a iniciativa se consolidou no país e a cervejaria decidiu ampliar o projeto para outros lugares da América do Sul, começando pela Argentina.No país vizinho, a Ambev iniciou ainda em novembro do ano passado um projeto piloto com seis ONGs da cidade de Quilmes, próxima a Buenos Aires.Por enquanto, são 18 funcionários que se dedicam a visitar as instituições periodicamente, ajudando-as a se desenvolver.As organizações têm propósitos variados e incluem iniciativas como a Asociacion Conciencia, que fomenta o esporte entre crianças. Inclusive, a fundadora Evelina Cabrera, um dos principais nomes do futebol feminino na Argentina, tornou-se embaixadora local do Voa –que, na Argentina ganhou o nome de Valor, já que segundo os impactados a iniciativa agrega valor para as organizações locais. | empreendedorsocial |
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] | Na quarta-feira (20), das 10h às 11h30, o British Council e a ANDE vão realizar um webinar de lançamento do estudo "Aplicando uma lente de gênero no apoio ao empreendedorismo: Insights do Brasil".Ao longo de 2019, a ANDE em parceria com o Institute of Development Studies (IDS) e com apoio do Programa DICE do British Council, desenvolveu uma série de eventos para discutir a questão de gênero no apoio ao empreendedorismo no Brasil. A equipe mergulhou nos desafios encontrados pelas mulheres empreendedoras, gerando insights para melhorar esse ecossistema. Mais O resultado dessa jornada foi a produção do estudo "Aplicando uma Lente de Gênero no Apoio ao Empreendedorismo: Insights do Brasil", que aprofunda os principais desafios encontrado pelas mulheres em suas jornadas empreendedoras. Entre eles, a compreensão de vieses, barreiras estruturais e estereótipos.Para apresentar cases reais que foram aprofundados no estudo, o webinar convida representantes de instituições do ramo para compartilhar suas experiências relacionadas a gênero e empreendedorismo. São elas Sauanne Bispo, da Fundação Tide Setúbal; Simone Oliveira, do Instituto Procomum; Franklin Luzes, da Microsoft e Jiselle Steele, da Social Starters.Interessados em participar do evento online e gratuito devem se inscrever antes pelo site. | empreendedorsocial |
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] | Em transmissão ao vivo nesta quinta-feira (14), a Anistia Internacional Brasil vai lançar a campanha “Nossas Vidas Importam”, que faz frente à pandemia do novo coronavírus. O movimento é um alerta às autoridades brasileiras para que nenhuma pessoa seja deixada para trás no combate à crise.A live será realizada às 19h no canal da Anistia Brasil no YouTube.A iniciativa cobra que sejam tomadas medidas concretas e urgentes pelas autoridades federais, estaduais e municipais, a fim de minimizar os impactos da Covid-19. A organização destaca a atuação ativa e efetiva da sociedade civil, em contraste com as ações das autoridades. Mais “As necessidades de populações mais vulneráveis devem ser reconhecidas, pois em suas realidades, marcadas pela desigualdade estrutural, elas já estão se mobilizando para diminuir os impactos da pandemia. São elas que, no cotidiano de privações e de ausências em políticas públicas, criam soluções", afirma Jurema Werneck, diretora executiva da Anistia Internacional Brasil.Dados da prefeitura de São Paulo apontam que o risco de morte por coronavírus entre negros é 62% maior do que em brancos. O Ministério da Saúde também indica a letalidade maior entre a população negra: 1 em cada 3 pacientes mortos são pretos ou pardos. Além disso, o número de mortes em favelas segue aumentando, assim como o contágio entre indígenas de povoados afastados.Durante a campanha, a Anistia Internacional e seus parceiros vão realizar uma mobilização nacional de pressão direta para cobrar das autoridades a adoção de medidas e buscar reuniões nas quais possam apresentar as necessidades das populações mais vulneráveis.“Essas pessoas têm voz e precisam participar das decisões que dizem respeito aos seus direitos. Cabe às autoridades ouvir e compreender suas necessidades, para que seja esse o momento de correção de desigualdades históricas e de garantia de acesso à saúde e à assistência médica em todos os níveis para todos e todas”, explica Werneck.Enquanto exigem ações efetivas das autoridades para sua população, representantes de organizações indígenas estão apreensivos com os avanços de contágio e mortes em tribos que vivem na Amazônia brasileira. “Estamos muito preocupados com a pandemia do novo coronavírus e temendo que aconteça uma morte em massa dos povos indígenas por conta da falta de apoio do governo brasileiro na atenção à saúde, à segurança alimentar, à proteção territorial, porque as invasões, mesmo com a pandemia, continuam", relata Mário Nicacio, vice-coordenador da Coiab (Coordenação das Organizações Indígenas da Amazônia Brasileira).Em documento lançado junto com a campanha, a Anistia Internacional e organizações parceiras apresentam sete grupos de medidas que devem ser adotadas pelas autoridades para garantir o acesso à saúde aos grupos sociais que estão mais vulneráveis diante desta crise. São eles: garantir a participação social; impedir o tratamento desigual e a discriminação; garantir informação e educação para saúde; garantir prevenção e cuidado para a população em privação de liberdade; garantir assistência social para todas e todos que necessitem; garantir assistência à saúde; cuidar das e dos profissionais do setor de saúde.Anielle Franco, diretora do Instituto Marielle Franco, reforça que é preciso uma mobilização em conjunto neste momento, não só para as necessidades urgentes, mas também para o futuro pós-pandemia.“Estabelecemos duas prioridades: fortalecer as ações urgentes dos coletivos que estão garantindo a sobrevivência da população mais vulnerável e disputar os caminhos de saída da crise para garantir um futuro digno a todas as pessoas. Não é possível voltar ao normal, porque o normal foi o que nos trouxe até aqui”, afirma.Fazem parte da campanha "Nossas Vidas Importam" as seguintes instituições:Fazem parte dessa campanha as seguintes instituições: | empreendedorsocial |
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] | No fim de março, o empresário Daniel Ribeiro, do ramo da incorporação imobiliária, conseguiu embarcar de volta no último voo que saía da Cidade do Cabo com destino a São Paulo. Chegou e foi direto para a quarentena.Isolado e acompanhando as notícias diárias sobre o coronavírus, recebeu um telefonema do líder comunitário de uma comunidade de Interlagos, bairro paulistano, pedindo ajuda. O empresário então encheu sua Kombi com 800 kg de alimentos para doar aos moradores, e fez a entrega acompanhado de seu filho.Foi quando perceberam que várias comunidades periféricas, por conta da Covid 19 e do isolamento, estavam vivenciando uma situação de vulnerabilidade total, sem assistência e, na maioria dos casos, com risco de vida, vivendo em aglomerações e sem o uso da máscara. Mais “Quando me dei conta do tamanho do problema, com gente passando fome a menos de dez quilômetros da minha casa, senti que seria uma desconsideração enorme eu não colaborar com meus vizinhos; era impossível fechar os olhos para essa realidade e dormir tranquilo”, diz Ribeiro.Ele então encomendou alguns adesivos para colar na porta de veículos com seu número de WhatsApp, e seus funcionários em home office começaram a atender aos chamados. E as entregas aumentaram de comida para máquinas de costura, kits de tecidos cortados e aviamentos para que a própria comunidade produzisse suas máscaras.Nascia ali o Instituto Caça-Fome, que tem como objetivo socorrer famílias em situação de vulnerabilidade. “Sabemos da pobreza que assola nosso país, mas, às vezes, não temos consciência do caos e, de repente, me vi impulsionado a fazer a diferença”, afirma Ribeiro.O empresário resolveu adequar a cesta básica e criar a Cesta Emergencial Caça-Fome, que tem quase o mesmo peso (10 kg) mas custo inferior às cestas básicas do mercado (R$ 30 no atacado), o que possibilita o aumento da capacidade de atendimento.Segundo o líder do Caça-Fome, a cesta básica do mercado continha café, gelatina e outros itens que não alimentam tanto como o arroz e o feijão, e as substituições mantiveram quase o mesmo peso por metade do preço. Além disso, os alimentos carregados em pallets são levados direto para comunidade, onde as cestas são montadas na hora pelos voluntários.Devido ao custo extremamente mais baixo da cesta, o Instituto passou a receber pedidos de ONGs, que transferem sua doação para que ele cuide da logística e entrega.Um exemplo disso é a Casa do Zezinho, integrante da Rede Folha de Empreendedores Socioambientais. A organização iria receber uma doação em dinheiro suficiente para a compra de 700 cestas, mas com o mesmo valor conseguiu entregar 1.500 cestas, graças ao Caça-Fome.Desde que foi criado, no fim de março, o Caça-Fome já entregou 15 mil cestas básicas em 35 comunidades, montante equivalente a 150 toneladas de alimento, suficiente para atender cerca de 65 mil pessoas. A meta é chegar a 250 mil cestas, atingindo um millhão de pessoas, e produzir 10 mil máscaras por dia.No momento o Caça-Fome conta com 200 voluntários, e Ribeiro entrega pessoalmente os alimentos e as máscaras. “Saio cedo de casa todos os dias, gosto de ir a campo, de conhecer os líderes comunitários e entender como funciona a dinâmica local”, conta.Os pedidos de alimentos são feitos através de uma central de call-center que, ao receber um chamado, cadastra a família solicitante e faz uma triagem.Essa seleção segue alguns critérios que identificam se aquele chamado se enquadra no perfil de pessoas em situação de emergência, ou seja, pessoas que estão totalmente desprovidas de alimento e de meios de obtê-lo.Os alimentos são adquiridos com recursos próprios do empresário e de doações, e a compra é feita à granel, o que barateia o custo da cesta emergencial. Cada cesta básica inclui 5 kg de arroz, 1 kg de feijão, dois pacotes de macarrão, 500 g de fubá, 1 kg de sal, dois pacotes de molho de tomate e 1 litro de óleo. | empreendedorsocial |
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] | Em meio à pandemia, que impacta especialmente os mais vulneráveis, grandes empresas surgem com iniciativas para abastecer as famílias que mais precisam, tanto diretamente quanto por meio de ONGs que atuam na área de gastronomia social e alimentação.Nestas terça (12) e quarta (13), a Enel Distribuição São Paulo doou 700 kits de produtos orgânicos —verduras e legumes— a comunidades da zona sul de São Paulo. Mais Os principais objetivos da iniciativa são auxiliar as famílias em situação mais vulnerável durante o período de pandemia e manter a atividade econômica dos agricultores das hortas comunitárias apoiadas pela distribuidora.Todos os produtos vêm das hortas localizadas nos terrenos da distribuidora, na região de São Mateus, na zona leste da capital paulista. Elas integram o projeto Enel Compartilha Hortas em Rede, iniciativa da empresa em parceria com a ONG Cidades Sem Fome.No total, a distribuidora já investiu cerca de R$ 890 mil no projeto Hortas em Rede. Atualmente, duas platações estão ativas com produção constante e têm 15 beneficiários diretos. Desde o início do projeto, as hortas já produziram mais de 69 mil toneladas de vegetais e distribuíram cerca de R$ 200 mil de renda aos agricultores participantes.Também nesta semana a LivUp, startup de alimentação saudável, iniciou uma operação que visa doar pelo menos uma tonelada de frutas, legumes e verduras orgânicas por semana a ONGs e iniciativas parceiras.Os produtos servirão tanto como matéria prima para as refeições fornecidas pelas instituições às comunidades como doadas in natura a milhares de pessoas em situação vulnerável na cidade de São Paulo.Entre as instituições beneficiadas, estão o Capim Solidário, instituto social do restaurante Capim Santo, a Casa do Zezinho e a Gastromotiva, as duas últimas são integrantes da Rede Folha de Empreendedores Socioambientais.A Gastromotiva também está sendo beneficiada pela gigante dos molhos, Heinz. A empresa decidiu recentemente doar à organização os ingredientes de seu ketchup global —tomates, açúcar, vinagre, sal, cebolas e temperos naturais.A proposta da parceria é ampliar a atuação das Cozinhas Solidárias em São Paulo, projeto criado pela ONG logo que a pandemia do novo coronavírus começou a se agravar no país.A iniciativa convida cozinheiros formados pela Gastromotiva a usar a cozinha de sua própria casa para produzir refeições nutritivas e balanceadas para pessoas em situação de vulnerabilidade."É parte do nosso DNA o aproveitamento integral dos alimentos. Com a cesta Heinz, nossas Cozinhas Solidárias terão ainda mais ingredientes nutritivos para preparar refeições saudáveis e deliciosas para quem mais precisa", diz David Hertz, chef fundador da Gastromotiva e vencedor do Prêmio Empreendedor Social de Futuro. Professores do Insper também estão tocando o projeto Campo Favela em parceria com o Instituto Bei, Arquivo do Futuro e Instituto Galo da Manhã, para atende agricultores e familias durante a pandemia. A partir de doações, eles compram alimentos de pequenos produtores rurais a serem distribuídos em favelas.Nas comuidade, as associações de moradores fazem os produtos doados chegaram a pequenos hortifrutis para venda com preços baixos. Com a renda gerada é feita nova compra dos pequenos agricultores.O objetivo é criar vínculos diretos entre os dois elos sustentáveis, que vão permitir a disponibilidade de frutas e legumes a preço acessível nas favelas.As doações para o projeto Campo Favela podem ser feitas por meio do site Benfeitoria. | empreendedorsocial |
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] | Pelos próximos três meses, 90 toneladas de gás liquefeito de petróleo, chamado de GLP, serão doadas pela Braskem a dois hospitais de campanha construídos em São Paulo para atender os infectados pelo coronavírus, o do Ibirapuera, na zona sul da cidade, e o do Anhembi, na zona norte.Cada hospital de campanha vai receber 15 toneladas de GLP por mês. No Anhembi, que abriga mais de mil leitos entregues pela Prefeitura de São Paulo, o gás doado é suficiente para a preparação de até 2.500 refeições diárias para médicos, enfermeiros, pacientes e demais profissionais essenciais para a operação do hospital. Mais No Complexo Ginásio do Ibirapuera, que conta com mais de 240 leitos disponibilizados pelo governo do Estado de São Paulo, além de ser utilizado para o preparo das refeições, o gás também contribui ao aquecimento de chuveiros e ao funcionamento das lavanderias.O gás GLP doado é produzido e fornecido pela própria Braskem e o valor estimado desta ação é de cerca de R$ 240 mil.A distribuição, que teve início na última semana de abril, é feita em parceria com a Ultragaz. A empresa líder na distribuição de GLP ftransportará o combustível aos hospitais, além de ser também responsável pelos investimentos necessários à adequação da estrutura dos hospitais de campanha para utilização do combustível.Outra que decidiu usar seu produto para combater a pandemia é a BR Distribuidora, que já investiu mais de R$ 45 milhões em frentes solidárias.A empresa está doando combústivel para a frota da Cruz Vermelha Brasileira, composta por caminhões, ambulâncias e outros veículos usados para transportar profissionais de saúde, pacientes, equipamentos e doações.A BR Distribuidora creditará em cartões pré-pagos o valor suficiente para que a instituição consiga, pelo período de um mês, abastecer seus veículos em postos da rede BR.Além da Cruz Vermelha, a empresa acertou recentemente com a Força Aérea Brasileira a doação de 100 mil litros de combustível (querosene de aviação) para as missões de combate à pandemia, como os voos que trazem suprimentos da China.Os abastecimentos serão realizados nos aeroportos do Galeão, Brasília e Manaus, pela BR Aviation, unidade de negócios para abastecimento de aeronaves e atividades correlatas da BR Distribuidora.Baterias também entram na lista de doações de energia. O Grupo Moura, maior fabricante de baterias da América do Sul, doou 1.200 unidades para garantir o funcionamento de respiradores utilizados no tratamento de pacientes graves da Covid-19.Em São Paulo, o Hospital das Clínicas receberá 930 acumuladores elétricos que têm como principal função manter os equipamentos em atividade em casos de queda de energia na unidade hospitalar. As baterias possuem acionamento mais rápido que as estruturas de backup montadas para abastecer todo o hospital. | empreendedorsocial |
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] | O TikTok, aplicativos de vídeos curtos que é febre no Brasil e no mundo, doou a quantia de U$ 500 mil (mais de R$ 2,7 milhões) ao sistema público de saúde do Brasil por meio do Fundo Emergencial da Saúde – Coronavírus Brasil.Criado pelo Idis (Instituto para o Desenvolvimento do Investimento Social), BSocial e Movimento Bem Maior, o fundo chega perto dos R$ 9 milhões com a contribuição do TikTok.A quantia doada beneficiará as instituições ligadas ao fundo, entre elas Fiocruz, Santa Casa de São Paulo, Hospital São Paulo, Hospital Santa Marcelina, Santa Casa de Araçatuba e Communitas.Com o aporte, são distribuídos materiais e equipamentos para os profissionais da saúde que atuam na linha de frente do combate à pandemia, incluindo testes rápidos para a detecção da Covid-19, máscaras, respiradores mecânicos e outro itens essenciais.“Nós estamos gratos por fazer parte do cotidiano dos brasileiros. Temos visto quanto as pessoas estão unidas na nossa plataforma, enviando mensagens de esperança", afirma Rodrigo Barbosa, gerente de comunidade do TikTok."Mesmo em tempos difíceis como esse, nós queremos ter uma pequena participação nesse movimento global de apoio mútuo e esperamos que essa doação ajude a prover suprimentos aos heróis que estão na linha de frente dessa batalha global."Além do Fundo Emergencial, o TikTok lançou de 24 de abril até 3 de maio uma campanha de engajamento online para arrecadar U$ 500 mil para as ONGs Central Única de Favelas (Cufa) e a Ação da Cidadania.O desafio #JuntosVamosVencer contemplava o engajamento via uso da hashtag e de um filtro especial, além da transmissão de lives com artistas conhecidos do público brasileiro. | empreendedorsocial |
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] | Com o avanço da pandemia do novo coronavírus no país, as Casas André Luiz tiveram que fechar sua principal fonte de captação de recursos, os bazares —mais conhecidos como Mercatudo. Desde então, a instituição de atendimento a pessoas com deficiências luta para se manter com 50% de sua verba.A entidade, que fica em Guarulhos (SP), abriga em sua estrutura 553 pacientes internos com deficiências intelectuais e motoras. O atendimento é completo e em tempo integral, feito por mais de 1.800 funcionários.A pandemia não apenas diminuiu a verba como também aumentou as despesas: já são 55 os internos contaminados pela Covid-19.No ano passado, a instituição realizou 46 mil atendimentos médicos, sem contar os atendimentos odontológicos, fisioterapêuticos e fonoaudiológicos, todos gratuitos.As contribuições financiam a manutenção de toda a estrutura das Casas André Luiz, dos atendimentos à compra de alimentos, fraldas e remédios.Para doar, basta transferir qualquer valor para Banco Bradesco / Agência: 3397 / Conta-corrente: 2943-2; Banco do Brasil / Agência: 3222-0 / Conta-corrente: 3424-X; Banco Itaú / Agência: 0554 / Conta-corrente: 04293-7; Banco Santander / Agência: 0561 / Conta-corrente: 13001105-1 ou Caixa Econômica Federal / Agência: 2198 / Conta-corrente: 003 00000243-5. | empreendedorsocial |
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] | A petição lançada no início de maio pelo fotógrafo Sebastião Salgado e sua esposa e produtora gráfica Lélia Salgado já alcança as 240 mil assinaturas, ante 300 mil almejadas.O objetivo do abaixo-assinado é pressionar o Presidente da República e líderes do Congresso e do Judiciário a agir para evitar o genocídio de populações indígenas da Amazônia.“Esses povos são parte da extraordinária história de nossa espécie. Seu desaparecimento seria uma grande tragédia para o Brasil e uma imensa perda para a humanidade. Não há tempo a perder”, escreve o casal Salgado no apelo. Mais Além da campanha com visibilidade internacional do fotógrafo que clicou as diferentes faces da Amazônia na última década, várias ONGs lideram iniciativas para atender comunidades nativas mais vulneráveis ao coronavírus.A situação é duplamente crítica: além de correrem o risco de adoecer e vir a óbito, as populações têm seus territórios ainda mais ameaçados, uma vez que as autoridades brasileiras responsáveis pela proteção dessas comunidades tiveram suas atividades reduzidas devido à pandemia.Segundo a Coiab (Coordenação das Organizações Indígenas da Amazônia Brasileira), a Covid-19 avança sobre os povos indígenas e tira muitas de suas vidas devido à falta de atendimento do governo brasileiro.Dados levantados pela instituição até esta terça-feira (12) mostram que já são 217 casos confirmados de infectados pela doença e 62 mortes na região amazônica —46 óbitos a mais do que contabiliza a Sesai (Secretaria Especial de Saúde Indígena).Em informativo publicado pela Coiab, o líder indígena do Alto Solimões Eládio Kokama pede o apoio efetivo das autoridades do país. “A Sesai insiste em atender somente os aldeados. Muitos indígenas estão morrendo no hospital por não ter leitos”, lamenta. “Nós já perdemos muitos guerreiros.”Durante a pandemia, a Coiab mantém seu propósito de defesa e garantia dos direitos dos povos indígenas do Brasil. Para contribuir com a organização, basta doar qualquer valor para Coordenação das Organizações Indígenas da Amazônia Brasileira / CNPJ: 63.692.479/0001-94 / Banco do Brasil / Agência: 1862-7 / Conta: 15.774-0.O Projeto Saúde e Alegria, integrante da Rede Folha de Empreendedores Socioambientais, também atua na assistência às populações ribeirinhas em meio à pandemia. Lançada na terça-feira (5), a campanha #ComSaúdeAlegriaSemCorona traz medida de apoio aos povos do Baixo Amazonas.O plano tem dois focos prioritários e urgentes: o primeiro volta-se às medidas de suporte ao sistema de saúde, com repasses de materiais, equipamentos e EPIs (Equipamentos de Proteção Individual) para os profissionais que atuam na linha de frente do combate ao coronavírus; e o segundo concentra-se no atendimento direto das famílias ribeirinhas, aldeias indígenas, comunidades de difícil acesso e em situação de risco.Além do atendimento de saúde, serão distribuídas cestas básicas e kits de proteção para estas comunidades, de modo a reduzir a necessidade de deslocamento para a cidade e o consequente risco de contaminação.A iniciativa é fruto da mobilização entre parceiros do Projeto Saúde e Alegria a partir de recursos privados que permitem que o poder público destine seu orçamento para outras emergências. Com o aumento das notificações na região, a campanha prevê atuação intensiva pelas próximas 12 semanas, até o mês de julho.Também da Rede Folha, a Kanindé lançou a campanha Ajude os Povos da Amazônia, que visa arrecadar doações para a distribuição de cestas básicas às comunidades indígenas.Até agora foram doadas 772 cestas para os povos Uru-eu-wau-wau, Juma, Paiter Suruí, Karitiana, Kaxarari, Amondawa e Quilombolas. Contribuições podem ser feitas online ou por transferência bancária, para Associação de Defesa Etnoambiental Kanindé (341) / CNPJ: 63.762.884/0001-31 / Agência: 0663 / Conta Corrente: 85087-3.A associação também já conseguiu cadastrar 400 beneficiários para receber o auxílio emergencial de R$ 600 oferecido pelo governo, segundo a fundadora Ivaneide Cardoso.Além disso, estabeleceu uma parceria com a Cufa (Central Única das Favelas) que vai fortalecer 50 mães indígenas da região de Porto Velho (RO) com R$ 120 durante dois meses.A Apib (Articulação dos Povos Indígenas do Brasil) também está com campanha de arrecadação para distribuição de alimentos, remédios e materiais de higiene às aldeias atendidas. A entidade já angariou mais de 80% da meta de R$ 300 mil, e demais contribuições podem ser feitas via Vakinha.Foi lançada também pela Apib uma plataforma de apuração própria sobre indígenas e coronavírus (http://quarentenaindigena.info/). Os dados são levantados com a colaboração de diversas entidades regionais e, assim como os informativos da Coiab, mostram números mais trágicos que os oficiais.Com foco nas quase 300 famílias que vivem nas terras indígenas Baú e Menkgranoti, o Instituto Kabu busca doações para manter essas pessoas nas aldeias, em isolamento, durante a pandemia.Eles precisam de mantimentos como óleo, arroz e sal para complementar sua alimentação, além de produtos de higiene. A meta é de R$ 60 mil e os interessados podem doar qualquer valor via Vakinha. | empreendedorsocial |
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] | Nesta quarta-feira (13), às 9h, ocorre a segunda edição do Raça e Mercado, evento que irá discutir os impactos do coronavírus na população negra e os desafios e oportunidades do empreendedorismo negro neste período. A é criar um ambiente de diálogo entre diversos atores desse ecossistema. Coliderado por Afrobusiness, Diáspora Black, FGV EAESP, Preta Hub e Feira Preta, o evento é online e conta com nomes como Sil Bahia, da Olabi/PretaLab; Lara Lages, da Desabafo Social; e Carlos Machado, mestre em história social pela Universidade de São Paulo. Mais A segunda edição do Raça e Mercado é gratuita e a participação na conferência será pelo Zoom, aplicativo de videoconferência. Interessados devem entrar via link de acesso.Serão três painéis simultâneos com os temas: ressignificação, reinvenção e retomada. O primeiro tem como objetivo retomar o potencial das tecnologias, ressignificando o lugar da população negra no mercado e como protagonista da inovação. Os palestrantes são Carlos Machado e Noel Carvalho, professor da Unicamp.Já o segundo, reinvenção, foca na discussão e reinvenção dos empreendedores negros em um momento de crise no qual a população preta é a mais afetada. Neste painel, as vozes são de Samuel Gomes, da Motion Designer Mercado Publicitário, e Lara Lages.O retomada propõe uma perspectiva mais pragmática, discutindo o contexto atual e as possibilidades que este apresenta para os afroempreendedores. Aqui, a fala é de Breno Barlach, da Plano CDE, e Sil Bahia. | empreendedorsocial |
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] | Com queda de mais da metade da renda para a maioria das classes D e E, as favelas brasileiras concentram a parte da pirâmide mais prejudicada pela crise do novo coronavírus.Com a falta de alcance de políticas públicas nessas regiões, organizações e movimentos sociais se unem a líderes comunitários para combater o contágio, a fome e o desespero nas periferias do país. Mais É o que tem feito o movimento UniãoBR, que em menos de dois meses de atuação já alcançou 19 estados brasileiros, beneficiando mais de 1,7 milhão de pessoas em situação de vulnerabilidade com doação itens de higiene e alimentos, que já ultrapassaram as 5.000 toneladas.A organização tem dedicado seus esforços recentes ao fortalecimento das comunidades do Norte e Nordeste, com atenção especial ao Amazonas, cujo sistema de saúde já entrou em colapso. Só na última semana foram doados 3.000 EPIs (Equipamentos de Proteção Individual) para o Sindicato dos Médicos do Amazonas, que fica responsável pela distribuição dos equipamentos aos hospitais e unidades de atendimento que estiverem mais defasados.“A situação é desesperadora, você chega no hospital e já te mandam embora”, conta a presidente do movimento, Tatiana Monteiro de Barros, referindo-se à capital Manaus. “Lá precisa de tudo. Já mandamos um monte de EPIs, um monte de alimentos, mas ainda falta muita coisa.”O foco agora, segundo a presidente, é descentralizar as contribuições que chegam em massa no Sudeste, direcionando-as para as regiões que mais precisam. Além do Amazonas, Ceará e Pernambuco são outros dois pontos de atenção da organização, com mais de 470 mil pessoas já atendidas pela distribuição de alimentos.Concentrando grande parte do número de favelas do país, a União Rio trabalha dia e noite para conter os avanços da Covid-19 e os impactos da crise econômica na periferia do estado.A campanha “Rio Contra o Corona”, idealizada pelos institutos Phi, Banco da Providência e Ekloos, já arrecadou mais de R$ 10 milhões e entregou 1.200 toneladas de alimentos a 178 comunidades fluminenses, impactando mais de 100 mil famílias.A União Rio também usou R$ 18 milhões arrecadados para ativar 200 leitos no hospital de campanha da Prefeitura, e reabriu outros 60 leitos intensivos no Hospital Universitário do Fundão. Foram doados pelo movimento cinco respiradores, 62 monitores e 50 mil máscaras N95.Já a União São Paulo tem voltado sua atuação à distribuição de cestas básicas, que alcança a faixa das 300 mil. Até agora, foram R$ 17,5 milhões arrecadados e mais de 30 favelas atendidas.A UniãoBR não fica com doações, apenas repassa aos estados conforme a necessidade. Toda a equipe é voluntária e os recursos são captados por meio de financiamentos coletivos, parcerias com empresas e até mesmo em lives de artistas famosos, como a da cantora Ivete Sangalo em 25 de abril.De acordo com Tatiana, houve uma diminuição do montante de doações com o passar das semanas. A presidente relata que, apesar de um grande número de apoiadores, são doados valores cada vez menores, já que a crise econômica do vírus alcança todos gradativamente.As entregas dos alimentos e itens de higiene arrecadados pelo movimento são geralmente feitas pela Cufa (Central Única das Favelas).Presidida por Preto Zezé, a Central está presente em todos os estados brasileiros e em 17 países. No Brasil, são mais de 5.000 favelas atendidas por 100 mil voluntários.Visando o fortalecimento das mães solteiras de periferia, a Cufa lançou em abril a campanha Mães da Favela. Em parceria com o Instituto Unibanco, a iniciativa oferece uma bolsa mensal de R$ 120 para 10 mil mulheres durante o período de pandemia.Além da renda mínima e da parceria com o UniãoBR, a Central também tem abastecido diariamente as favelas atendidas com alimentos que recebe de empresas parceiras.A Kraft Heinz, detentora dos molhos Heinz, doou nesta semana cerca de 19 toneladas de alimentos para a Cufa de Goiás, além de outras mais de 11 toneladas doadas à ONG Banco de Alimentos, que atua nacionalmente no combate à fome.A Central também foi beneficiada pelo movimento rentável das lives de quarentena. Em parceria com empresários, entre eles líderes da Natura, Nubank e XP Investimentos, arrecadou via transmissões ao vivo feitas no final de abril mais de 100 toneladas de alimentos, destinadas à comunidade de Heliópolis, em São Paulo.Outra operação de alcance nacional é a da ONG Gerando Falcões, presidida por Edu Lyra. Além de ter articulado um fundo de R$ 8 milhões a partir de doações de grandes empresários, Lyra cabeceou a campanha “Corona no Paredão” para alimentar as comunidades de São Paulo, Ceará, Espírito Santo e Minas Gerais durante a pandemia.A iniciativa distribuiu cartões de alimentação que dão acesso a cestas básicas digitais, que custam R$ 50 cada. A meta é enviar seis cestas a cada família atendida, para que consigam sobreviver com o mínimo necessário por três meses.Até agora, foram distribuídas quase 230 mil cestas básicas digitais pelos estados atendidos.Na capital paulista, destaca-se a atuação de Gilson Rodrigues, coordenador nacional do G10 das Favelas e presidente da União dos Moradores de Paraisópolis.A operação na comunidade de mais de 100 mil habitantes é composta por dez iniciativas, que contemplam desde a distribuição diária de refeições até o atendimento da população doente por ambulâncias e equipe médica contratada.Há mais de um mês a população é monitorada e orientada pela estratégia de guerra proposta por Rodrigues: cada grupo de 50 casas fica sob responsabilidade de dois voluntários denominados presidente e vice-presidente de rua.É essa dupla quem garante o isolamento social, orienta as famílias, distribui as doações e aciona o socorro quando algum morador apresenta os sintomas do coronavírus.Esse socorro é prestado por três ambulâncias que funcionam 24h na comunidade, com uma equipe formada por oito profissionais da saúde. É a iniciativa mais cara entre as criadas pela União dos Moradores: R$ 5.000 por dia.“Nossa principal necessidade hoje é manter as ambulâncias funcionando, e a outra é alimentação”, diz o presidente, que pede que a sociedade continue financiando a operação. Assim como a presidente do UniãoBR, ele relata a queda no engajamento ao longo das últimas semanas, dificultando e atrasando implementação das ações de combate à pandemia.Sem depender de políticas públicas, que segundo Rodrigues não chegam ali, Paraisópolis conta com a distribuição de 10 mil marmitas por dia, um milhão de máscaras em produção, uma brigada de emergência em treinamento e um Abrigo Social, espaço equipado para atender moradores com sintomas leves da Covid-19. Mais Tudo isso graças à mobilização da comunidade, liderada por Gilson Rodrigues e apoiada pelo G10 Favelas, que já replicou as iniciativas em 361 comunidades espalhadas por 12 estados.“Somos nós os agentes da nossa própria transformação”, afirma o líder comunitário. Sem muitas expectativas sobre o que o governo vai fazer em relação às periferias, ele considera que os sinais e falas que estão sendo dados são claros e “demonstram um abandono total das favelas”.A BrazilFoundation, organização pioneira em filantropia no Brasil, recebeu um aporte de R$ 2,6 milhões da Mubadala Investment Company, empresa global de investimento que está presente no Brasil desde 2012, para apoiar organizações sociais atuantes em comunidades vulneráveis no Rio de Janeiro e Minas Gerais.O valor está sendo utilizado na compra e distribuição de cestas de alimentos, álcool gel, produtos de higiene e outras necessidades específicas estipuladas por cada organização selecionada. Todos os itens estão sendo comprados de pequenos comerciantes locais que também vêm sofrendo os efeitos da crise. No Rio de Janeiro, parte da doação foi dividida entre três instituições: Fundação Angélica Goulart, Associação Saúde Criança e Redes da Maré, atendendo 2.370 famílias. Já em Minas Gerais, serão beneficiadas 3,3 mil famílias que vivem em vulnerabilidade nos municípios de São Joaquim de Bicas e Igarapé, nos quais Mubadala tem operações. Os aportes nestes projetos devem cobrir o apoio para três meses de doações. Saiba como doar para essas e outras instituições que aliviam o impacto do coronavírus | empreendedorsocial |
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] | Atualmente, a grande parte do investimento social do Brasil vem do governo e de empresas privadas, visando que organizações da sociedade civil (OSCs) realizem projetos sociais de acordo com as causas em que são especializadas.Infelizmente, ao disponibilizarem o investimento, tanto governo quanto empresas condicionam como os valores devem ser gastos, proibindo qualquer utilização dos recursos com gestão ou avaliação de impacto, considerando essas áreas de menor importância e exigindo que todo o investimento seja direcionando unicamente ao beneficiário. Mais Isso significa que não é autorizado o uso do dinheiro proveniente de editais ou investimentos privados para o pagamento dos profissionais de gestão, muito menos para a avaliação adequada do impacto dos projetos.Dessa forma, as instituições não conseguem realizar o planejamento estratégico adequado de seus projetos nem avaliar adequadamente o impacto que estão causando, por falta de recursos.Isso é um erro muito grave e vem custando muito caro para eficiência dos projetos sociais do Brasil. Com o Covid-19, passamos por uma crise mas não possuímos dados para embasar decisões importantes. Algo que as OSCs têm acesso há anos e poderiam estar disponibilizando para o governo e sociedade.No Brasil, o dinheiro de editais e investimentos privados para projetos sociais é obrigatória e exclusivamente destinado ao uso direto dos beneficiários. Por exemplo, se o projeto social atende uma creche, o dinheiro só pode ser utilizado com recursos que beneficiam diretamente quem usufrui da creche: compra de material escolar, salário dos professores, infraestrutura e etc.É proibido o uso do recurso para investir na administração da creche, no planejamento do uso do recurso e na avaliação do impacto gerado. Dessa forma, ainda que a instituição queira realizar um bom trabalho de gestão e avaliação de impacto, ela não consegue pois não há recursos direcionados para esse fim.O que é cobrado e suportado pelos financiadores é somente uma avaliação direta. Ou seja, ainda utilizando o exemplo da creche, a instituição consegue medir apenas quantas crianças ela atendeu, a presença dos professores, a duração do projeto e outros dados de curto prazo.Porém, ela não consegue avaliar a melhoria da qualidade de vida das pessoas na região, se as mães que utilizam a creche possuem maior renda, se sofrem menos violência doméstica, se as crianças têm menos problemas de saúde e nutrição do que aquelas sem o acesso e quanto isso representa em porcentagem e dinheiro ao governo.Ressaltando mais uma vez: existe o interesse da instituição na realização de uma avaliação de longo prazo, mas o governo e empresas não compreendem essa necessidade e não destinam recursos para isso, limitando o orçamento para apenas uma avaliação direta e de curto prazo, perdendo muitas informações que poderiam trazer enorme eficiência financeira e para tomada de decisões importantes, principalmente em momentos de crise.Por sua vez, no mundo ideal, o governo e financiadores compreenderiam e destinariam dinheiro o suficiente para uma avaliação de impacto. Mas, o que é essa avaliação?Uma avaliação de impacto estuda, ao longo prazo, os resultados do projeto na sociedade. Utilizemos de exemplo um projeto que visa atender a população com medicina preventiva. Em uma avaliação de impacto desse projeto, além de termos os dados da quantidade de pacientes atendidos, seria realizado um estudo mais profundo e de longo prazo para saber quantos desses pacientes precisaram retornar ao médico e quantos tiveram resultado positivo com o tratamento preventivo.Com esses dados é possível saber o valor gasto em tratamentos de prevenção e quantas vidas ele salva em comparativo com regiões que não usaram verbas preventivas e tiveram que lidar com casos em estágio mais avançado de determinadas doenças.Com dados como esse, neste momento, seria possível justificar de forma mais clara a necessidade da prevenção contra a Covid-19 utilizando dados econômicos do próprio país. Quão relevante seria essa informação agora?Para a realização de uma boa avaliação de impacto é necessário que, em média, entre 15% e 20% do valor do projeto seja destinado para isso. O ideal é que a avaliação dure, pelo menos, cinco anos após o término do projeto.Também é recomendado que a avaliação seja realizada por terceiros, isso garante que os resultados serão imparciais.Um acompanhamento que exige tecnologia de dados e contratação de uma equipe especializada nunca é simples. Por qual motivo, então, vale a pena um investimento assim?Se os projetos sociais já realizados no Brasil tivessem feito uma avaliação de longo prazo, nós teríamos, hoje, dados relevantes para que pudéssemos enfrentar a Covid-19 de forma mais estruturada.Conseguiríamos mostrar em números exatos os resultados provenientes de atitudes preventivas contra doenças, por exemplo, conforme explicado acima.Dessa forma, seria mais fácil a população entender as medidas necessárias e o motivo das decisões realizadas pelo governo, ou que o próprio governo repensasse suas decisões compreendo o custo econômico e a realidade que virá a partir de suas decisões.Outros dados significativos que poderíamos ter, caso houvesse investimento na avaliação de impacto, seriam os dados relacionados à economia que tanto se fala sem qualquer embasamento. Por exemplo, nos faltam estatísticas que mostrem o comportamento da nossa população em casos de aumento de desemprego.No Brasil, nós enfrentamos as tragédias de Mariana e Brumadinho, enfrentamos as enchentes e deslizamentos na Região Serrana do Rio de Janeiro. Nessas tragédias, toda uma população perdeu seu emprego, ou seja, sua forma de sustento. Nós sabemos que a população demora muito tempo para se estabelecer novamente, e que mesmo com diversas ações de filantropia vindas de todo o globo, há milhares de famílias que jamais voltarão a serem as mesmas.Ainda assim, não existem números reais que nos mostrem o padrão desse comportamento nos casos de crise. Não sabemos quanto por cento dos afetados conseguem retornar à vida normal; qual o tempo médio para essa mudança; qual o perfil daqueles que se reestabelecem com maior facilidade; quantos empregos informais são gerados e se isso é suficiente para a estabilização econômica da região; quantas famílias jamais conseguiram se restabelecer e se há um perfil comum entre elas; quais os projetos sociais de reinserção que trazem maior índice de sucesso...Se tivéssemos uma avaliação de impacto dos projetos sociais realizados nessas tragédias, onde a ordem econômica foi destruída de forma extrema, por exemplo, hoje teríamos dados que nos mostrariam em quantos meses a população consegue (ou não consegue) voltar a realizar suas atividades normais, a porcentagem da população que se estabelece e a porcentagem que não consegue voltar para as antigas condições.Saberíamos a faixa etária que possui maior dificuldade, o número de casos de alcoolismo e outras doenças que afetam essa população, o custo disso ao governo estadual e federal em termos de saúde e reparação, entre outros dados relevantes.Com informações como essa o governo e a própria população poderiam compreender melhor o cenário futuro do coronavírus no Brasil, e tenho certeza de que tomaríamos decisões melhores para o nosso país, compreendendo se realmente os custos e número de vidas afetados em uma crise econômica é maior do que os números que serão trazidos pela pandemia.Se o Brasil exigisse a coleta de dados de longo prazo por parte das instituições, hoje teríamos informações que serviriam para falar com a população de forma mais clara sobre o que poderá acontecer dentro dessa crise, pois a verdade é que qualquer informação com relação a isso hoje é simplesmente achismo sem qualquer embasamento real.Por falta de uma avaliação adequada, o Brasil precisa se render aos dados de outros países mais estruturados e que possuem as estatísticas necessárias para tomada de decisões. O problema é que os dados de outros países são coletados em situações diferentes das nossas e, portanto, não condizem com a nossa realidade. Ao mesmo tempo, dizer que a nossa realidade será sempre muito pior continua sendo uma falácia, pois não temos dados que justifiquem realmente essa afirmação.Por isso, a solução para que o Brasil possa tomar decisões mais assertivas e embasadas, em situações de crise, é que o governo e investidores compreendam a necessidade de uma avaliação de impacto adequada dos projetos sociais.Infelizmente, para enfrentarmos o coronavírus, não há mais tempo para coletar dados relevantes. Mas é importante aprendermos com essa situação e então nos prepararmos para as crises futuras que enfrentaremos. | empreendedorsocial |
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] | É possível aproveitar a quarentena para prestar trabalho voluntário sem sair de casa. A campanha #FiqueNoSofá, promovida pelo Atados, plataforma que conecta pessoas a organizações e projetos sociais, busca incentivar o voluntariado a distância.Os interessados podem ajudar sem sair de casa, direto de seus sofás. Para isso, o Atados reúne centenas de vagas online para que os voluntários possam se engajar em projetos relacionadas ao combate à pobreza, consumo consciente, educação, idosos, meio ambiente, proteção, saúde, entre outros. "Nossa maior ferramenta de impacto para o momento é a solidariedade. O voluntariado é uma ótima oportunidade de compartilhar a missão de sua organização com outras pessoas, ampliando ainda mais sua rede", diz Daniel Morais, fundador do Atados. Mais A organização tem o propósito de mobilizar pessoas, articular soluções e recursos para impulsionar transformações e fortalecer a atuação de organizações em diversas causas sociais. Atualmente, a iniciativa disponibiliza centenas de oportunidades de vagas para voluntariado, e muitas delas podem ser feitas completamente à distância. Durante a pandemia, muitos idosos se viram sozinhos e sem ninguém para conversar. Por isso, a iniciativa propõe a escrita de cartas motivacionais à mão para aqueles que não sabem ou sequer têm acesso à comunicação digital.Atitude que pode ser praticada por qualquer pessoa que esteja fora do grupo de risco. O vizinho solidário ajuda outros moradores do condomínio ou vizinhança que não possam se expor durante a quarentena. O trabalho consiste em tarefas cotidianas, como fazer compras no supermercado, feira ou farmácias, passear com os cachorros ou até mesmo dedicar 20 minutos para uma conversa por telefone.A orientação das autoridades é para ficar em casa e intensificar os hábitos de higiene, mas há quem viva em situação de rua e não tem moradia para se proteger, muito menos acesso aos itens básicos de higiene. Para ajudar, o Atados dá a dica de criar um ponto de apoio para oferecer, gratuitamente, itens de higiene, alimentos e cartilhas para informar essas pessoas sobre a Covid-19. O Brasil concentra muitos imigrantes e refugiados de diversas nacionalidades. No período de distanciamento social, muitos podem ser sentir sozinhos e perdidos, principalmente por estarem longe de suas famílias.A companhia virtual usa videochamadas para realizar o trabalho voluntário. Dessa forma, é possível conhecer diferentes histórias, oferecer apoio emocional e ajudá-los a melhorar a fluência no português.Um dos reflexos mais comuns do confinamento são os impactos psicológicos, inclusive em crianças e idosos. Nem todos têm condições financeiras de buscar atendimento pago, por isso o Atados sugere que profissionais da saúde mental contribuam dedicando parte de seu tempo para terapias online. | empreendedorsocial |
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] | Nas últimas semanas, o Grupo Boticário intensificou a produção e o envase de álcool em gel, álcool líquido 70% e sabonetes para ajudar na prevenção da Covid-19 e aumentar o acesso a itens de higiene à população.A expectativa é doar cerca de 200 toneladas de produtos no total.Parte dessa doação já tem endereço definido. O Grupo doará, por meio de seu Instituto Grupo Boticário, 30 toneladas de álcool em gel para a Cufa (Central Única das Favelas).Criada há 20 anos por jovens de várias periferias, a Cufa é hoje uma organização reconhecida nacional e internacionalmente por promover ferramentas de integração e inclusão social em comunidades vulneráveis.Durante a crise, a Cufa tem liderado frentes de combate ao novo coronavírus em favelas de todo o Brasil. A parceria com o Grupo Boticário vai levar itens de higiene para comunidades de nove estados —Acre, Amazonas, Amapá, Ceará, Espírito Santo, Rio Grande do Norte, Rio Grande do Sul, Roraima e Santa Catarina— mais o Distrito Federal.“A parceria com a Cufa reforça uma das premissas que acredito vivamente: a colaboração e a cooperação constroem uma sociedade mais unida e fortalecida", afirma Artur Grynbaum, CEO do Grupo Boticário. "Ter ao lado um movimento voluntário como esse é extremamente importante para conseguirmos passar por essa crise de saúde global e ajudar a na construção de um país mais justo e consciente.” | empreendedorsocial |
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] | Estão abertas até 24 de maio as inscrições para o Prêmio Impacto Público, iniciativa que impulsiona soluções inovadoras para impactar a vida dos cidadãos e os serviços públicos na cidade de São Paulo.A iniciativa irá selecionar cinco organizações sem fins lucrativos que tenham uma solução de impacto desenvolvida e financiar a implementação destas soluções na cidade.Empreendedores de todo o Brasil podem se inscrever gratuitamente em um dos cinco eixos temáticos: primeira infância, gestão pública eficiente e transparente, participação cidadã, empreendedorismo e direitos humanos e cidadania.O Prêmio Impacto Público tem como objetivo identificar, apoiar e implementar soluções da sociedade civil que gerem benefícios para a sociedade, inspirando os setores público e privado.Os participantes terão acompanhamento semanal do Quintessa, aceleradora de negócios de impacto, financiamento de R$ 70 mil e vivência e exposição no setor público ao longo dos quatro meses de implementação do projeto.Além disso, os participantes contarão com o monitoramento da Secretaria Municipal de Direitos Humanos e Cidadania.O Prêmio Impacto Público 2020 é fruto de um termo de fomento firmado entre o Quintessa e a Secretaria Municipal de Direitos Humanos e Cidadania do Município de São Paulo (SMDHC), financiado a partir de recursos de emenda parlamentar da Câmara Municipal de São Paulo, na figura da vereadora Janaína Lima (Novo).É uma iniciativa inovadora que une o poder público, setor legislativo e executivo, e as iniciativas da sociedade civil."É um formato inédito para impulsionar, ao mesmo tempo, a melhoria da vida na cidade e a inovação no setor público, a partir de iniciativas empreendedoras vindas da própria população", diz Anna de Souza Aranha, diretora do Quintessa."Ao final da iniciativa, a Secretaria e cidadãos serão beneficiados com as soluções implementadas em sua realidade e as organizações terão trabalhado na prática com o setor público e construído um caso real que poderá ser replicado em outras localidades."Entre os critérios gerais para seleção estão as premissas: ser uma organização sem fins lucrativos, ter uma solução viável para ser implementada e estar dentro dos cinco eixos temáticos propostos, aplicabilidade da solução no âmbito da Secretaria Municipal de Direitos Humanos e Cidadania, e comprometimento para implementar a solução na cidade de São Paulo.Alguns dos critérios de seleção são: eficácia e grau de inovação da solução, benefícios para a população e relevância para a Secretaria, potencial de escala ou replicabilidade e maturidade do time, da organização e da solução. | empreendedorsocial |
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] | De acordo com dados Associação Brasileira de Empresas de Limpeza Pública e Resíduos Especiais (Abrelpe), deve haver um aumento de 15 a 25% na geração de lixo doméstico durante o período de isolamento social para conter o avanço do novo coronavírus. Pensando em integrar o desenvolvimento sustentável às estratégias de negócio, o Minuto Pão de Açúcar firmou parceria com a startup brasileira Green Mining e com a Cervejaria Ambev para inserir a logística reversa nas lojas da rede em São Paulo. A ação, que teve início no mês de março, já coletou e enviou para a reciclagem o equivalente a 5.000 garrafas de cerveja long neck. A ação, que ganhou o slogan "Tem vidro usado para ser reciclado? Resolve no Minuto", disponibiliza, nos pontos participantes, coletores exclusivos para o descarte de vidro. Os descartes podem ser garrafas, potes, copos e outros objetos, desde que estejam limpos e secos.Quando as lixeiras estão cheias, os resíduos são recolhidos pelos coletores da Green Mining, que utilizam triciclos para evitar a emissão de CO2, levando o material até um ponto de concentração. Quando se atinge um certo volume, o vidro é levado direto à fábrica da Ambev, no Rio de Janeiro, devolvendo o material à cadeia produtiva da empresa. De acordo o levantamento realizado pela Abividro (Associação Brasileira das Indústrias de Vidro), a reciclagem do material no Brasil movimenta aproximadamente R$ 120 milhões por ano. Em média, o mercado produz mais de 8,6 bilhões de embalagens por ano, o que equivale 1,3 milhões de toneladas de vidro. Pontos de descarte das embalagens de vidro em São Paulo: | empreendedorsocial |
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] | Organizações, negócios sociais, chefs de cozinha, empresas e voluntários se unem para alimentar quem mais precisa durante a pandemia.Em duas semanas, o Serviço Franciscano de Solidariedade (Sefras) e a incubadora Soul Kitchen distribuíram mais de 82 mil marmitas para a população em situação de rua e desempregados no centro de São Paulo.É a chamada “Quentinha do Bem”, ação que nasceu da união de forças da organização e da incubadora de projetos para combater a fome durante a pandemia do novo coronavírus. Mais Foram distribuídas diariamente 5.500 refeições, mas o impacto da crise tornou necessário o aumento da meta. Agora, o objetivo da iniciativa é garantir a entrega de 9.500 quentinhas diárias, ação com custo de R$ 960 mil.Para arrecadar a quantia, que cobre não apenas as despesas com ingredientes, mas também a manutenção das cinco cozinhas com 28 cozinheiros, o projeto espera contar com o apoio da sociedade.Os interessados em doar alimentos devem levar à central de doações do Sefras, na Paróquia Santo Antônio do Pari —praça Padre Bento, 13, Pari, em São Paulo. O atendimento funciona das 8h às 18h.É também possível doar dinheiro para a produção das quentinhas. Contribuições via cartão de crédito devem ser feitas pela plataforma Ingresse, parceira da iniciativa. Também é possível doar via depósito bancário, transferindo para Associação Franciscana de Solidariedade / Banco Itaú (341) / Agência: 8179 / Conta Corrente: 12218-2 / CNPJ: 11.861.086/0001-63.Fabricante de equipamentos de construção e agronegócio, a JCB promoveu neste final de semana uma terceira ação do projeto “Marmitas do Bem” para ajudar as famílias carentes de Sorocaba (SP).Atuando em parceria com a empresa de restaurantes corporativos Sapore e a Prefeitura de Sorocaba, a multinacional inglesa atendeu dez instituições da cidade com a doação de 300 refeições produzidas na sede da empresa.A McCain, multinacional líder do setor de batatas pré-fritas congeladas, doou no final de abril 50 toneladas de produtos para famílias em situação de vulnerabilidade por conta da crise causada pela pandemia do coronavírus.O Mesa Brasil SESC, rede nacional de banco de alimentos contra a fome e o desperdício, receberá a doação equivalente a 200 mil refeições, a maior já feita pela McCain à instituição até o momento.Na mesma linha, o chef de cozinha Augusto Pinto criou o projeto “Comida para Todxs”. A iniciativa busca criar uma ponte entre as vítimas da crise atual e restaurantes, fornecedores de insumos, nutricionistas, técnicos, além de facilitar o engajamento de empresas e pessoas físicas interessadas em colaborar.A iniciativa, em sua primeira ação, começou com o aproveitamento de estoques disponíveis do Mimo, restaurante mediterrâneo em São Paulo. O sucesso da operação levou o chef a elaborar um plano para ampliar a ação através de crowdfunding e assim poder atender mais pessoas e por mais tempo. Mais "A gastronomia social engaja o cidadão, pacifica as pessoas, aumenta sua autoestima, gera esperança e gratidão", afirma o chef Augusto Pinto.Feitas com ingredientes frescos, cada quentinha pesa 500g e contém arroz, feijão, proteínas variadas e legumes. A distribuição é feita nos bairros centrais da capital paulista, onde há maior concentração de pessoas em situação de rua.As contribuições são recolhidas online via financiamento coletivo na plataforma Abacashi. A cada R$ 20 doados, uma marmita é montada, embalada e entregue.Diversos outros chefs se destacaram no combate à fome na pandemia.Um deles é Henrique Fogaça, jurado do Master Chef Brasil. Ele e o sócio, o empresário Alberto Hiar, donos do Jamile doaram mais de 7.000 quentinhas para moradores do centro de São Paulo.Na Rede Folha, a Gastromotiva intensifica o seu trabalho de impacto social em alimentação. O negócio social de David Hertz, vencedor do Prêmio Empreendedor Social de Futuro 2009, lidera duas iniciativas para colocar comida na mesa dos que mais precisam.A primeira é a redistribuição de todas as doações de alimentos que receberem para 30 entidades sociais parceiras que atendem comunidades em vulnerabilidade social.Nas últimas seis semanas, foram distribuídas mais de 24 toneladas de alimentos a essa rede parceira, resultando na entrega de mais de 38 mil marmitas.Interessados em ajudar devem doar os alimentos no Refettorio Gastromotiva, na rua da Lapa, 108, Rio de Janeiro, de segunda a sexta-feira entre 8h e 20h.Já a segunda iniciativa é o projeto Cozinhas Solidárias, uma rede de empreendedorismo social que leva emprego e comida para a população de baixa renda.Para manter a operação do Refettorio e abrir o maior número possível de Cozinhas Solidárias, foi criado pela organização o Fundo de Emergência Gastromotiva Covid-19.Os recursos arrecadados serão utilizados para garantir a manutenção da Gastromotiva e do Refettorio Gastromotiva.Também vão garantir que todas as Cozinhas Solidárias recebam seus kits completos para que as cozinheiras possam se transformar em empreendedoras sociais, distribuindo refeições nas comunidades carentes onde moram.Doações devem ser destinadas para CNPJ: 08.505.223/0001-12 / Banco Itaú (341) / Agência: 0619 / Conta corrente: 35732-0.A organização foi também uma das dez selecionadas para receber doações durante a live da cantora Ivete Sangalo, transmitida pela Rede Globo em 25 de abril. A meta da Gastromotiva, segundo o fundador David Hertz, é distribuir 80 mil refeições por mês durante a pandemia.A chef Telma Shiraishi, do restaurante Aizomê, criou o Movimento Água no Feijão, liderado por ela, com o apoio de ONGs e lideranças da comunidade japonesa.O objetivo é desenvolver um programa de alimentação para a população carente das periferias da capital durante o período de agravamento da crise em SP, por conta do coronavírus, complementando as diversas outras ações que estão sendo promovidas pelos setores público e privado. Eles estão captando recursos com empresas e também com pessoas físicas, por meio do site. Estão também no instagram, @aguanofeijaobr.Em uma semana o movimento atingiu a meta de arrecadação da primeira fase do projetom, R$ 47.600,00, valor suficiente para a produção de 6.000 marmitas por 30 dias. Também iniciou as entregas das 200 refeições diárias aos moradores da comunidade do Heliópolis, na zona sul de São Paulo, na última sexta-feira (8). A distribuição vai durar o mês todo. O movimento continua recebendo doações e estão mapeando outras comunidades que necessitem das marmitas. | empreendedorsocial |
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] | Com a obrigatoriedade do uso de máscaras nos transportes públicos do estado de São Paulo e em vários outros estados, surgem novas iniciativas de doação e comercialização solidária do item de proteção individual.O BTG Pactual e a Alupar doaram R$ 2 milhões para a distribuição gratuita de máscaras de pano nas estações da CPTM, em apoio ao projeto da Secretaria de Transporte do Estado de São Paulo.Para beneficiar o maior número de pessoas com a ação e fomentar o emprego, grande parte das máscaras foram compradas de pequenos produtores, como cooperativas de costureiras de comunidades, ONGs especializadas e peças feitas em presídios."Seguimos colaborando com diversas ações voltadas à saúde e à sociedade. Aumentamos o número de hospitais apoiados de seis para 16, e o número de projetos sociais de 20 para 30. Com isso, já conseguimos ajudar mais de 430 mil pessoas", conta Roberto Sallouti, CEO do BTG Pactual, que doou R$ 50 milhões para minimizar os impactos da Covid-19.Já a Panasonic fará a distribuição de máscaras em TNT duplo, conforme orientação do Ministério da Saúde, no Hipermercado Extra Jaguaré, no Butantã, em São Paulo. Cerca de 10 mil unidades serão entregues a quem passar pelo local, aos sábados e domingos, durante o mês de maio. "Desde o início da pandemia, nos unimos para pensar o que poderíamos fazer e como poderíamos ajudar. Chegamos à conclusão de que temos meios para cumprir nosso papel social, buscando proteger não somente nossos colaboradores e suas famílias, como também os profissionais de saúde que estão na linha de frente ", diz Sergei Epof, diretor executivo da Panasonic do Brasil. Entre as iniciativas da companhia japonesa estão doação de pilhas para uso em aparelhos médicos durante os próximos três meses para o Hospital de Campanha do Pacaembu, administrados pelo Hospital Israelita Albert Einstein, e para 12 unidades do Sancta Maggiore - Prevent Senior.A Panasonic também forneceu uma tonelada de polipropileno (PP) para a fabricação de máscaras face shield, para ajudar no combate à pandemia.A doação foi feita em parceria com a ABINFER (Associação Brasileira da Indústria de Ferramenta) e a distribuição das máscaras foi feita sob a responsabilidade da Defesa Civil de cada estado, a partir de triagem de hospitais de acordo com necessidades locais.O fato de a pandemia inserir as máscaras faciais de proteção no cenário das ruas e estabelecimentos comerciais do país é uma oportunidade para costureiras e artesãs, que sofrem o impacto econômico da crise.Para suprir uma necessidade e apoiar as artesãs, a Rede Asta – negócio social que há 15 anos atua no nicho do feito à mão e transforma artesãs em empreendedoras pelo país – lançou uma plataforma de compra e venda. É um localizador que permite encontrar costureiras que produzem as máscaras de tecidos em 170 cidades brasileiras. Ao todo, são 800 costureiras e artesãs cadastradas, com maior concentração na região sudeste do país. Basta acessar o link https://www.redeasta.com.br/localizador-mascara.“Nossa rede sempre apoiou as mulheres artesãs na geração de renda. São muitas vezes a única pessoa da família a ter uma renda. Por isso, estão sofrendo o impacto direto com a pandemia muitas passando necessidades”, diz Alice Freitas, cofundora da Rede Asta, integrante da Rede Folha de Empreendedores Sociais.A plataforma está aberta para beneficiar 10 milhões de artesãs brasileiras, segundo a Asta. “Reunimos nesta ferramenta uma parcela delas, mas outras ainda podem entrar”, explica Alice.Segundo ela, o perfil da artesã que compõe a rede é de mulheres entre 40 a 60 anos, das classes C e D, 80% são a única fonte de renda da família. Cada uma produz em torno de 60 máscaras por dia, de tecido e estampas variadas.“É importante destacar que a plataforma não é e-commerce, mas uma geolocalização, pela qual as pessoas e as empresas podem encontrar as costureiras mais próximas e fazer a encomenda diretamente a elas”, diz Alice.Para o consultor do Sebrae no Paraná, Tiago Correia da Cunha, a obrigatoriedade do uso de máscaras abriu novas oportunidades para empresas de confecção. “Elas se tornaram não apenas um item de segurança, mas também de moda, com estampas e tecidos diferentes”, explica.Segundo o consultor, diante da crise, os empreendedores demonstraram capacidade de reinvenção e inovação nos processos. Ele cita o caso da artesã Jociane Boratto Monteiro, de Ponta Grossa (PR), que começou a produzir as máscaras em fevereiro, estimulada por uma cliente que atua na área da saúde.Ela viu as vendas de seus produtos como porta fraldas, chinelos, panos de prato, entre outros, despencarem e passou a produzir as máscaras utilizando tecidos do estoque. Buscou modelos na internet e divulgou as máscaras nas redes sociais.“Recebi um grande número de pedidos e nas redes sociais tive mais de 13 mil visualizações. Até o momento, já foram quase 800 máscaras comercializadas, com pedidos até de outros estados. Outras quatro costureiras me ajudam para dar conta da demanda”, relata a artesã.Profissionais de outras áreas e sem experiência na produção de confecções também tornaram a produção de máscaras um negócio do momento.Em Pato Branco, as vizinhas Bárbara Gaio, cerimonialista, e Elisa Ortigara, diarista, começaram a produzir em uma máquina de costura antiga máscaras para consumo próprio.As amigas já venderam mais de 500 máscaras com duas ou três camadas e até mesmo personalizadas, com rendas ou cristais. Com o lucro obtido, elas puderam adquirir uma máquina de costura nova e passaram a produzir outros modelos, como patchwork e para bebês.A responsabilidade social também está presente no novo negócio. Elas já doaram máscaras para um albergue e preparam um lote para um asilo de idosos.A ONG Orientavida, localizada em Potim (SP), na região do Vale do Paraíba, está direcionando todo o seu trabalho na confecção de máscaras de proteção reutilizáveis contra o novo coronavírus, ajudando a gerar renda para a população da região.Isso porque a maior parte das famílias de lá vive de atividades informais ligadas ao turismo religioso da cidade de Aparecida —com o fechamento temporário do Santuário Nacional de Nossa Senhora Aparecida, essas famílias sofrem com a falta de trabalho.A ONG recruta mulheres da região e as ensina sobre técnicas de moldes, costura e higienização. Mais de cem mulheres já foram capacitadas e o objetivo é treinar 200 até o fim de maio. Do início do projeto até agora, foram produzidas mais de 20 mil máscaras. A estimativa é que a venda de 800 peças gere renda para uma família por um mês. | empreendedorsocial |
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] | Ao longo dos últimos dois meses, 51% dos brasileiros das classes D e E, com renda per capita de até R$ 500, perderam metade ou mais de suas rendas, em um contingente de 58 milhões de pessoas.Entre elas, 24% declararam ter ficado sem renda nenhuma durante a pandemia, realidade que já afetaria mais de 13 milhões de brasileiros que integram a base da pirâmide socioeconômica país.Os dados são de pesquisa realizada entre os dias 20 e 21 de abril pela Plano CDE, consultoria especializada em projetos sociais e políticas públicas. Mais O estudo ouviu mil pessoas de todas as classes sociais e regiões para mensurar os impactos econômicos do isolamento social, medida de prevenção ao novo coronavírus.“A crise acentua as desigualdades de classe e também regionais. Pega mais as classes C, D e E, que têm mais gente com renda variável, e afeta muito mais o Norte e o Nordeste”, afirma Maurício Prado, diretor-executivo da Plano CDE.Segundo o administrador e mestre em antropologia pela College London, a desigualdade também se evidencia em perdas mais significativas nas classes D e E, que correspondem a 28% da população brasileira. “É onde se regista a maior informalidade”, explica Prado.Entre os 100 milhões de brasileiros que se enquadram na classe C, com renda per capita entre R$ 500 e R$ 2.000, 10% dos entrevistados disseram ter ficado sem rendimentos e 29% relataram redução de metade ou mais nos ganhos.É o caso da diarista de aplicativo Andriela da Silva, 30. Com o isolamento, ela foi obrigada a parar de trabalhar, levando a renda familiar a uma queda de quase 70%. A família de quatro pessoas está sobrevivendo à pandemia com o salário do marido de Andriela, “mil e pouco reais”, mais o auxílio emergencial de R$ 600 oferecido pelo governo.“Se eu não trabalho, eu não ganho”, afirma a diarista. “Então fica desse jeito: sem receber nada, gastando o pouco que eu já tinha. Não sei o que vai ser da gente daqui a uns meses, só Deus na causa.”Já nas classes A e B não houve alteração na renda para um terço dos entrevistados. Outros 30% dos brasileiros que ganham acima de R$ 2.000 per capita declararam que seus rendimentos caíram menos da metade. “Nas classes A e B, além das rendas serem muito melhores, elas são mais seguras”, avalia Prado.Para 3% dos brasileiros das classes mais abastadas a pandemia representou aumento de ganhos. "E tem este percentual que faz dinheiro com a crise", diz o antropólogo.Com margem de erro de 3,1 pontos percentuais e índice de 95% de confiança, o levantamento revela ainda a baixa capacidade de poupança no país, razão pela qual a maior parte da população, de todas as classes sociais, atrasou alguma conta ou contraiu dívidas.Mais de 70% das famílias de baixa renda não dispõem de reserva para um mês de crise. Enquanto nas classes A e B, 20% informaram ter poupança suficiente para enfrentar mais de quatro meses sem receber.A maior parte dos brasileiros atrasou o pagamento de alguma conta entre março e abril, de acordo com a pesquisa.Ao questionar a situação de dívidas em relação a fevereiro, último mês antes de medidas de isolamento social imposto pela Covid-19, 47% dos integrantes das classes D e E disseram ter se endividado, 43% deixaram de pagar água ou luz e 22% atrasaram o aluguel.Andriela não pagou as mensalidades do curso de inglês da filha nos últimos dois meses. Além disso, tem uma fatura de cartão de crédito em aberto no nome de uma tia, a quem planeja reembolsar depois.Chamam a atenção na classe C os 23% que deixaram de pagar a fatura do cartão de crédito. “É preocupante por ser uma parcela vulnerável que está se endividando e com crédito caro”, afirma Prado.Já 42% dos integrantes das classes A e B afirmaram não ter atrasado nenhum pagamento nem ter necessitado de dinheiro emprestado no período.A grande maioria das famílias mais necessitadas não havia recebido qualquer ajuda financeira até meados de abril, aponta a pesquisa.Público-alvo da ajuda emergencial de R$ 600 que começa a ser paga pelo governo, 52% dos brasileiros das classes D e E disseram não ter recebido nenhum tipo de apoio durante a pandemia até aquele momento.A exceção são os beneficiários do Bolsa Família. Graças aos R$ 1.200 que recebe do programa por ser mãe de dois, Greyce Delgado, 33, afirma estar “tranquila por enquanto”. Ainda que seu salário tenha sido reduzido à metade, passou a receber R$ 700, a empregada doméstica conta com a bolsa-merenda de R$ 55 por filho, cesta básica e pensão do ex-marido, que continua trabalhando.“O Bolsa Família ajuda bastante. Os gastos aumentaram, porque as crianças estão ficando mais tempo em casa, mas eu estou estável por enquanto”, afirma Greyce. Mais Enquanto aguardavam a primeira parcela do auxílio governamental, 30% das famílias de baixa renda relatam algum apoio de familiares, 10% de vizinhos, 8% de líder comunitário, 6% de Igrejas e 4% de ONGs.Segundo o diretor da Plano CDE, mesmo com o recorde histórico de doações e toda a mobilização do terceiro setor, o apoio da filantropia ainda é insuficiente.“Essas famílias normalmente contam com amigos, vizinhos, familiares e igreja como uma forma de seguro para emergências. Só que agora estão todos juntos na crise. Em uma situação de pandemia, eles não têm outro ativo que não seja doação de dinheiro ou cestas básicas”, explica.Um dos principais pilares de apoio são as associações dentro das comunidades. No Jardim Paraná, bairro na zona norte de São Paulo onde mora Greyce, uma parceria entre o Instituto Caminho da Paz e a Sociedade do Bem Viver distribuiu cestas básicas neste fim de semana.Já em Salvador, a Associação Emilia Machado, que atende e orienta mais de 250 jovens em situação de vulnerabilidade, tem arrecadado doações e alimentos para diversos bairros da cidade. Na última semana, cem famílias foram contempladas por doações de cestas básicas, doadas por parceiros da entidade.“Mesmo com o auxílio emergencial, essas famílias têm muitas dívidas sendo adquiridas nessa crise e não têm condições de sobreviver a ela sem o apoio de uma cesta básica”, afirma Emilia Machado, líder da associação.A situação também é dramática entre famílias de classe C, que estão fora dos critérios de programas sociais, como o Bolsa Família.“Elas estão mais descobertas que as classes D e E. Não estão cadastradas pelo governo e se tentarem agora não serão aprovadas para a ajuda emergencial, pois estão numa faixa de renda acima do critério estabelecido”, afirma o diretor da Plano CDE.Tanto a diarista Andriela quanto o marido se cadastraram na plataforma de auxílio emergencial do governo, mas até o momento só ela conseguiu os R$ 600.Caso a situação não melhore em um mês, tempo que acredita ser o máximo que consegue se manter, Andriela pretende usar o dinheiro do auxílio para voltar para a Bahia e ir morar com a mãe, onde acredita terá uma estabilidade financeira melhor.“Não dá pra ficar aqui [em São Paulo] nessa situação”, afirma a diarista. “Eu não vou passar fome aqui.” | empreendedorsocial |
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] | A Abrale (Associação Brasileira de Linfoma e Leucemia) acaba de lançar um portal voltado para pacientes com câncer e assim levar informações sobre a Covid-19 e tratamento oncológico durante a pandemia.“A pandemia do coronavírus gera um impacto direto no sistema de saúde do Brasil. Sabemos que as dificuldades são muitas, e que inúmeras pessoas estão sofrendo com os sintomas e agravamento da Covid-19. Todas merecem ser tratadas e, por isso, todo cuidado é necessário para que não falte respiradores, leitos, insumos, medicamentos”, afirma a presidente da Abrale, Merula Steagall.O site S.O.S Coronavírus tem como principal objetivo explicar, de forma simples e direta, muitas das dúvidas que chegam diariamente aos canais de comunicação da entidade. Mais No grupo de risco, muitos pacientes questionam sobre os sintomas da Covid-19, como deve ser a prevenção, as mudanças no tratamento do câncer e o que fazer caso contraia a doença.Segundo a Sociedade Brasileira de Oncologia Clínica (SBOC), pacientes com tumores de sangue, como linfomas, leucemias e mieloma múltiplo, podem ser mais vulneráveis ao novo coronavírus, por conta do tratamento que deixa a imunidade em patamares muito baixos. O portal aborda ainda questões como os direitos do paciente, em caso de precisar se afastar do trabalho, por exemplo, além de aspectos emocionais durante a pandemia, alimentação e imunidade, dúvidas sobre a vacinação e doação de sangue. Em meio à pandemia, são esperados mais de 625 mil novos casos de câncer no Brasil neste ano. “Diagnosticar a doença logo início continua sendo essencial. Tratar a doença, também", ressalta Merula. "E durante o coronavírus, como fica este paciente? O câncer não espera. E com a nossa campanha, queremos alertar não só o paciente, mas também o sistema público e privado de saúde sobre isso.” Nem todos os pacientes com câncer estão imunossuprimidos, mas ainda assim é fundamental tomar todos os cuidados para evitar a infecção. A Abrale também produziu uma minissérie especial S.O.S Coronavírus, com entrevistas com pacientes e especialistas. Um vídeo novo vai ao ar toda quinta-feira, às 19h, e fica disponível para ser assistido no site. | empreendedorsocial |
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] | Doar é um ato de liberalidade, que faz sentido para quem doa e para quem recebe a doação. Normalmente acontece pelo ímpeto de querer ajudar o próximo, para uma ação pontual individual ou estratégia continuada.É uma forma clássica de mobilização de recursos no campo do terceiro setor, especialmente porque organizações da sociedade civil são sem fins lucrativos e encontram no apoio de terceiros uma forma relevante de captar recursos para suas causas.Nesse momento, em que estamos vivendo a maior crise humanitária internacional de nossos tempos, o estímulo às doações é ainda mais relevante. Seja para as pessoas que mais precisam diretamente, seja para as organizações que as representam ou que com elas têm contato e confiança nas comunidades para fazer chegar o que precisa. Mais O Monitor de Doações lançado recentemente pela Associação Brasileira de Captação de Recursos (ABCR) soma hoje o valor de R$ 4 bilhões vertidos no Brasil para apoio aos efeitos da pandemia.Já ultrapassa os R$ 3,25 bilhões de alocação de recursos do investimento social privado apurados pelo Censo do Grupo de Instituto, Fundações e Empresas (GIFE) durante todo o ano de 2018. Para aumentar ainda mais essas doações, conectado com o movimento internacional Giving Tuesday Now, este 5 de maio de 2020 é dedicado a uma campanha também no Brasil intitulada de Dia de Doar Agora.Esse fenômeno das doações faz parte de uma nova era de solidariedade? Estaríamos consolidando uma cultura de doações? O que falta para as brasileiras e os brasileiros doarem mais?Muito precoce a análise de que estamos nos tornando mais solidários com a pandemia. Mas também não há como negar que os efeitos da COVID-19 está promovendo uma necessária e urgente discussão sobre valores.Para além da ajuda imediata, estamos instados a repensar o mundo, os Estados Nacionais e a sociedade como um todo. De fato, apesar de importante, não basta apenas que a sociedade faça campanha para que as doações aumentem.Para além de um motivo concreto que hoje nos une, vivemos todos os dias assistindo situações de vulnerabilidade social e desigualdades que requerem esforços intersetoriais colaborativos para o seu enfrentamento.Então, se temos motivos e vontade para fazer acontecer, o que falta para aumentarmos esse número de forma mais definitiva?Já faz um tempo que estamos debatendo no cenário nacional a necessidade de uma cultura de doações. Desde a agenda do Marco Regulatório das Organizações da Sociedade Civil (MROSC), que foi construída no governo federal, entre 2011 e 2016, para aprimorar a regulação incidente sobre as organizações e suas relações de parcerias com o Estado, o movimento por um cultura de doações vem se reunindo e se articulando de forma mais organizada para esse diálogo com os atores públicos e a sociedade. No livro que sistematiza o processo conduzido pela Secretaria-Geral da Presidência da República, em relação a financiamento e sustentabilidade econômica das organizações, a ação do estímulo a cultura de doações foi registrada como parte dos desafios da agenda do MROSC.Há quem afirme que o problema está no nosso sistema tributário, que taxa as doações, sem incentivo para que mais empresas e pessoas físicas doem. Assiste razão. Vejamos.A questão específica da tributação das doações é de responsabilidade dos estados, haja vista ser tributo de competência estadual.São Paulo tem isenção para alguns tipos de organizações, hoje restrita a direitos humanos, cultura e meio ambiente. Poderia ampliar as áreas e simplificar os processos tornando o sistema autodeclaratório como recentemente o fez o Rio de Janeiro, isentando todas e não exigindo certificação prévia das organizações da sociedade civil.A Ordem dos Advogados do Brasil, seção São Paulo, a partir de provocação feita pela Comissão de Direito do Terceiro Setor, fez apelo ao governador João Doria (PSDB)) que, até o momento, não sinalizou mudanças nesse sentido. Segundo pesquisa realizada pela FGV Direito SP e GIFE, em parceira com Ipea (Instituto de Pesquisa Econômica Aplicada), de 75 países analisados, apenas 30 deles tributam doações. Entre esses, 24 concedem a isenção quando se trata de doações às organizações da sociedade civil, e dois deles estabelecem redução de alíquota.Esse dado ajudou na formulação da Proposta de Emenda à Constituição recentemente protocolada no Senado Federal por uma articulação suprapartidária encabeçada pela Senadora Mara Gabrilli. A proposta endereça a solução da questão de forma nacional, resolvendo a dificuldade que é para a sociedade civil negociar em cada estado sua regra.Se a doação for em mercadorias, também incide ICMS, o que interessa em muitos casos no contexto vigente. A saída de mercadoria de estabelecimento comercial configura o fato gerador do tributo e deve seguir a legislação vigente, que não leva em consideração o motivo da saída.Assim, as doações de bens são consideradas saídas comuns para fins de tributação do ICMS, havendo a incidência do tributo, exceto se o regulamento fizer previsão de isenção específica. A saída de mercadorias por doação, portanto, é tributada pelo ICMS. Minimamente as cestas básicas deveriam ser desoneradas de ICMS, por exemplo.Outro tema relevante é não taxar as doações estrangeiras. Nesse ponto, a discussão sobre a não tributação pelos estados das doações internacionais está no Supremo Tribunal Federal, em fase de recurso especial com repercussão geral e que, desde 2015, conta com a posição favorável da Procuradoria-Geral da República.O Projeto de Lei n° 2289, de 2020, isenta de tributos federais as doações de produtos importados do exterior destinadas às organizações da sociedade civil enquanto perdurar a Emergência em Saúde Pública em decorrência da infecção humana pelo novo coronavírus.Faz-se necessário ainda mencionar a lógica de incentivos fiscais. Existem no Brasil incentivos vinculados a projetos nas áreas de cultura, esporte, criança e adolescente, idosos, saúde, câncer e pessoas com deficiência para doações de pessoas físicas e jurídicas.Todos requerem uma apresentação de projetos a ministérios ou a conselhos correspondentes. Há um incentivo fiscal específico mais livre que pode ser usado para doações de empresas para organizações da sociedade civil, em geral, a partir da alteração promovida pelo MROSC em 2015 no art. 13, III, da Lei nº 9.249/95.Mas a conquista de abrir o mesmo incentivo para indivíduos independentemente de projetos, fechado desde 1995, ainda não foi alcançado, ainda que tenha sido proposto no substitutivo do Projeto de Lei 4.643/2012 pelo deputado Paulo Teixeira (PT-SP).A instituição dos fundos patrimoniais no Brasil foi uma medida relevante feita com a articulação ativa de entidades representativas do investimento social privado, notadamente do Institruto de Desnvolvimento do Investimento Social (IDIS).A Lei 13.800, de 2019, foi impulsionada pelo incêndio do Museu Nacional do Rio de Janeiro, em setembro de 2018, por meio da Medida Provisória 851/2018, como solução para a ausência de recursos do equipamento público de cultura.A MP ainda precisava de muitos ajustes para, de fato, ser uma resposta ao cenário de cortes de verbas e diminuição do orçamento na área da cultura.A ausência de isenção tributária sobre seus rendimentos e de incentivos fiscais decorrentes para recebimento de doações deixa o mecanismo de sustentabilidade um tanto quanto desidratado. Estimular recursos livres é fundamental para as organizações poderem investir no aprimoramento de sua gestão e institucionalidade.Nos EUA, o tributo sobre transmissão de heranças tem uma alta alíquota, com isenção quando é o valor vertido para causas sociais.Segundo artigo que tratou a fundo a questão, intitulado “Crise fiscal, desigualdade e tributação de heranças e doações no Brasil. Chegou a hora de reformar o ITCMD?”, alíquotas altas e progressivas sobre heranças e doações permitem a utilização em larga escala de hipóteses de deduções para incentivo de atividades comunitárias e filantrópicas.Na Europa, em 2014, o total de indivíduos doadores atingiu 44% da população e o montante doado €$ 22,4 bi (Cerphi, 2015). Nos Estados Unidos, em 2015 as doações chegaram a USD 373 bi, desse total, 71% foi feito por indivíduos (The Giving Institute, 2016).Que modelo poderíamos adotar para o Brasil para tornar mais equânime o nosso sistema tributário no que se refere a taxação das grandes fortunas e da transmissão de herança versus o estímulo às doações? A pandemia está exigindo um Estado mais robusto e descortinando as fragilidades do estado mínimo.Ao mesmo tempo que queremos um estado provedor de bens, serviços e direitos; precisamos de uma sociedade civil fortalecida, que possa se movimentar em relação aos apoios e mediações que prestam no território, além dos alertas por direitos e críticas que fazem ao Estado. A democracia se faz com o seu tecido associativo fortalecido.As doações podem ser realizadas a qualquer tempo, por qualquer pessoa, independentemente das medidas de indução jurídica citadas acima serem ou não amplamente implementadas no Brasil. O que não se pode perder é o senso de oportunidade de apoio e ajuda que o momento requer, e de rediscussão do sistema de tributação das doações que a crise nos convida a trazer para a pauta do debate público. | empreendedorsocial |
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] | Nesta terça-feira (5), foi instituído o Dia de Doar Agora, #GivingTuesdayNow, nova data global de doações. A campanha foi antecipada de 1o de dezembro para maio, em razão da crise e da mobilização causadas pela pandemia do novo coronavírus em todo o mundo.Só no Brasil, mais de R$ 4 bilhões já foram doados para combater a Covid-19, de acordo com o Monitor das Doações, com recordes sucessivos sendo batidos semana após semana.“A pandemia nos mostrou o poder da doação e a vontade das pessoas de ajudar. É uma oportunidade de transformar essa boa vontade em um ato permanente, que independa de situações de emergência”, diz Márcia Woods, presidente da ABCR (Associação Brasileira dos Captadores de Recursos), responsável pelo Dia de Doar no Brasil. Mais Diversos materiais de divulgação do movimento, sugestões para a cultura de doação e dicas para as organizações estão disponíveis no site. Lá também consta um mapa que destaca a generosidade ao redor do mundo.Desde 2013 o Brasil participa do Dia de Doar, que começou um ano antes nos Estados Unidos. Atualmente, a campanha é mundial e conta com a participação de 45 países. O #GivingTuesday (terça-feira de doação), como é conhecida a data, é promovido sempre na primeira terça-feira depois do Dia de Ação de Graças nos EUA.A proposta do Dia de Doar Agora é celebrar as doações já recebidas e mostrar o poder de transformação que elas têm quando feitas em conjunto, como a expansão da generosidade e o engajamento cidadão.De acordo com o Monitor de Doações, as campanhas já captaram mais de R$ 276 milhões no Brasil, respondendo por 7% do volume de dinheiro carreado para filantropia nos últimos dois meses.“É muito impressionante termos captado R$ 6,3 milhões em tão pouco tempo”, avalia Rodrigo Pipponzi, que lançou o movimento Família Apoia Família para doar cestas básicas e viu a plataforma ganhar proporção e impacto.A expectativa é chegar aos R$ 8 milhões em doações na próxima semana e com o impulso do Dia de Doar Agora.A proposta é que cada participante do Dia de Doar Agora possa fazer sua própria campanha, com liberdade para adaptar, criar sua inciativa e compartilhar em suas mídias sociais. Nesse contexto, o fundo emergencial Volta por Cima espera potencializar novas doações no Dia de Doar Agora para auxiliar, pelo menos, 50 empreendedores à frente de negócios que impactam as mais de 13 milhões de pessoas que vivem nas comunidades periféricas do Brasil.A iniciativa é resultado da aliança estratégica entre o Banco Pérola e a Articuladora de Negócios de Impacto da Periferia, composta pelas organizações A Banca, Artemisia e FGVcenn.“Embora não possamos estimar o que vamos vivenciar em um futuro próximo, acreditamos que esses empreendedores serão cada vez mais necessários para conter a escalada da pobreza e da escassez econômica em um país durante e pós pandemia”, afirma Maure Pessanha, diretora-executiva da Artemisia.Edgard Barki, coordenador do FGVcenn, ressalta que o fundo Volta por Cima tem o objetivo de apoiar negócios com impacto social. “Esse fundo é de extrema relevância para que empreendedores de periferia, que sempre buscaram resolver problemas sociais e/ou ambientais, possam sobreviver e conseguir continuar impactando mais no futuro.”O fundo, que já recebeu doações de empresas e institutos, também busca o apoio de pessoas físicas, que podem se informar pelo site.Cada negócio selecionado pelo fundo receberá R$ 15 mil, que podem ser pagos em até 12 parcelas sem juros, com carência de seis meses.Para Marcelo Rocha, o DJ Bola, fundador do negócio social A Banca e cofundador da Articuladora de Negócio de Impacto da Periferia (Anip) é mais do que necessário e urgente “dar acesso a empréstimo de forma simples, sem juros e com condições especiais”.Entre as iniciativas que lançaram campanhas em meio à pandemia está o Fundo Emergencial para a Saúde – Coronavírus Brasil, que chegou a R$ 10 milhões captados no período.Criada pelo Idis, BSocial e Movimento Bem Maior, que também fomenta a cultura de doação no país, a iniciativa já conta com mais de cinco mil doadores. O valor arrecadado é repassado para os hospitais São Paulo e Santa Marcelina, Comunitas, Fiocruz e Santa Casa de São Paulo.“É um movimento inédito que engaja empresas, grandes filantropos e a sociedade como um todo para fortalecer o sistema público de saúde", afirma Paula Fabiani, presidente do Idis.O Dia de Doar é realizado pelo Movimento por uma Cultura de Doação, que reúne organizações e indivíduos que atuam pela promoção de um país mais generoso."A filantropia é uma decisão fundamental para a transformação do mundo e do Brasil, resignificando a definição de colaboração e união, e estimulando uma cultura de empatia e doação. O investimento social privado é estratégico e complementar a políticas públicas e corporativas. Juntos poderemos fazer a diferença em um mundo tão desigual”, afirma Carola Matarazzo, presidente do Movimento Bem Maior. | empreendedorsocial |
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] | Para mitigar os danos causados pelo novo coronavírus e apoiar os esforços dos profissionais de saúde, o Rappi anunciou na última semana a doação de 50 mil refeições para hospitais da rede pública do estado de São Paulo.Serão disponibilizados cupons com isenção de frete para mais de 4.000 profissionais em 15 hospitais mapeados até o momento, concentrados nas cidades de São Paulo, Santos e Mogi das Cruzes.“Nesse momento difícil, acreditamos que temos que seguir apoiando a população”, afirma Sérgio Saraiva, presidente da Rappi no Brasil. “A ajuda para o Governo de São Paulo é parte das ações que estamos tomando para apoiar todo nosso ecossistema.”Não são recentes os esforços do aplicativo voltados ao combate à fome. No começo de abril, a startup uniu forças com a ONG Gerando Falcões e arrecadou mais de R$ 400 mil em “cestas básicas digitais”, destinadas a comunidades vulneráveis.A concorrente brasileira também não fica para trás. O iFood anunciou nesta segunda-feira (4) o repasse de quase R$ 4,5 milhões para seus entregadores.O montante é o valor dobrado das gorjetas recebidas via aplicativo no mês de abril, cuja alta foi de mais de 170% em relação a março.“A solidariedade sempre foi uma característica muito forte dos brasileiros e os números só reforçam isso”, comenta o vice-presidente de logística do iFood, Roberto Gandolfo. “Neste momento, a gorjeta também se transformou em um símbolo de reconhecimento e, por isso, também decidimos dobrar esse valor.”Outra novidade é que, a partir desta segunda-feira (4), o iFood Delivery de Vantagens, programa de benefícios com descontos em diversos serviços e produtos aos entregadores e familiares, e que antes estava disponível apenas em São Paulo e Campinas, agora pode ser acessado por entregadores de todo o Brasil.Com isso, os mais de 170 mil entregadores parceiros terão acesso a todos benefícios até 30 de junho. As vantagens incluem descontos em serviços como por exemplo, óleo para moto e manutenção, seguro para moto, artigos eletrônicos e plano de vantagens em saúde.Assim como o Rappi, o iFood também se destacou no combate à fome. Após captar 80 toneladas de alimentos por meio da parceria com a ONG Ação da Cidadania, a startup resolveu dobrar a quantia, totalizando 160 toneladas.A quantidade é suficiente para abastecer 66 mil famílias de todo o Brasil em situação de vulnerabilidade durante a pandemia.As 80 toneladas iniciais foram doadas por usuários no último mês pelo aplicativo, representando um aumento de 249% no volume de doações se comparado ao período pré-coronavírus.As doações podem ser feitas em poucos toques. Uma vez dentro do app, o usuário deve ir até a aba “Perfil”, selecionar o campo de “Doações” e escolher um dos três valores fixos disponíveis (R$ 7, R$ 15 ou R$30). O pagamento é feito via cartão de crédito cadastrado no app, que deve estar atualizado.A distribuição dos alimentos é realizada pelos comitês da Ação da Cidadania em diversas cidades do Brasil. A ONG adota procedimentos de higiene contra o vírus desde o preparo das cestas básicas até a entrega. As equipes utilizam luvas, máscaras e as cestas básicas são embaladas em um saco grosso vedado para evitar o contágio da doença. | empreendedorsocial |
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] | Com as adaptações necessárias para enfrentar a pandemia do novo coronavírus, o Hospital do Graacc suspendeu temporariamente as atividades de atendimento realizadas pelo voluntariado da instituição, que conta com cerca de 600 pessoas. Para manter o grupo engajado e motivado, o hospital criou o projeto "Conhecendo a Alma do Graacc". Trata-se de boletins enviados aos voluntários por email, duas vezes por semana, com um compilado de informações sobre a instituição, desde como tudo começou até as mais modernas técnicas de tratamento oferecidas aos seus pacientes."O objetivo é apresentar e explicar o que se faz no Hospital do Graacc em todas as áreas, já que os voluntários atuam em áreas específicas e normalmente não acompanham o que acontece nos outros setores", explica Vera Secaf, coordenadora geral do voluntariado do Hospital. Baseado no sucesso do trabalho oferecido pela coordenadora do setor de visitas, Claudia Fernanda Monte, foi criado o projeto "Conhecendo a Alma do Graacc" que atinge todos os voluntários. "Este projeto amplia o conhecimento, estimula o pertencimento de cada um dentro da instituição e ainda faz entender sua missão no Graacc", salienta Meiry Nassar, coordenadora do voluntariado. "Eles também percebem que, em conjunto, são fundamentais para a excelência do atendimento."Em 2019, foram atendidos mais de 4.000 pacientes e realizadas mais de 35 mil consultas, 1.400 procedimentos cirúrgicos e 22 mil sessões de quimioterapia. Criada em 1991, a instituição é referência no tratamento e na cura do câncer infantojuvenil, principalmente em casos de maior complexidade. | empreendedorsocial |
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] | A 4You2 Idiomas, escola criada para democratizar o inglês no Brasil, resolveu comemorar seu aniversário e o mês do trabalho oferecendo 600 bolsas integrais em qualquer uma de suas 13 unidades.A ação faz parte da campanha "Inglês para empregar", criada pela escola para oferecer apoio à população desempregada e minimizar os impactos da crise do coronavírus no Brasil.Nesta sexta-feira (1º), Dia do Trabalhador, a campanha abre inscrições para os interessados, que têm até 9 de maio —ou até as vagas esgotarem— para participar.Os candidatos terão sua inscrição concluída após preencherem o formulário no site e passarem por uma breve entrevista de motivação por telefone com profissionais da 4You2.Os selecionados receberão o Curso Básico I ou Intermediário I de inglês, com duas aulas semanais de uma hora cada.O curso dura três meses. Durante o período de distanciamento social, essas aulas serão ministradas online ao vivo; após o término do distanciamento, os alunos serão direcionados para aulas presenciais nas unidades.Os selecionados contarão também com aulas extras de empregabilidade bilíngue, como formas de elaborar um currículo, comportamento em uma entrevista e técnicas de dinâmica em grupo. | empreendedorsocial |
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] | Devido à pandemia do novo coronavírus, a Folha e a Fundação Schwab decidiram suspender a 16a edição do Prêmio Empreendedor Social, ainda na fase de inscrições.Os candidatos que enviaram seus formulários já foram devidamente notificados e estarão automaticamente registrados assim que o concurso for retomado, em data e condições ainda a serem definidas.Diante da impossibilidade de cumprir o cronograma proposto no regulamento dos prêmios Empreendedor Social, Empreendedor Social de Futuro e Troféu Grão, o concurso está suspenso à luz do regulamento que reserva o direito de a comissão organizadora modificar processos e datas. Mais Etapas fundamentais de avaliação estão comprometidas em razão do isolamento social, entre elas as diligências em campo e a produção audiovisual. Além do fato de ONGs e negócios de impacto social, a exemplo do que ocorre em todos os setores, estarem em fase de adequação aos desafios deste novo momento.Os impactos sanitários, econômicos e sociais da crise do coronavírus impedem, no curto prazo, avaliação de critérios como a sustentabilidade financeira e a escalabilidade das iniciativas.A pandemia, no entanto, é oportunidade para mostrar a importância do trabalho de empreendedores sociais para minimizar os efeitos da Covid-19, especialmente entre as populações mais vulneráveis.Também em resposta à crise do coronavírus, a Folha lançará um prêmio especial em 2020, o Empreendedor Social do Ano no Combate à Covid-19, premiação a ser realizada no segundo semestre. Mais “A pandemia lança desafios à toda a sociedade e também à Folha, que abre mais esse espaço para reverberar os esforços de empreendedores sociais para minimizar os efeitos da Covid-19 no Brasil”, afirma Sérgio Dávila, diretor de Redação, sobre a iniciativa pioneira em reconhecer lideranças emergentes nesta crise.O objetivo é chancelar e dar visibilidade a líderes que inovam e ampliam a escala e o impacto de suas ações e serviços em meio à pandemia. O foco será o enfrentamento da desigualdade e da Covid-19, bem como as respostas às novas demandas de uma sociedade em transformação.Em julho, serão anunciados o regulamento e o cronograma do concurso especial em substituição ao prêmio regular realizado desde 2005.O Prêmio Empreendedor Social é patrocinado pela Cervejaria Ambev e pela Coca-Cola Brasil. Conta com apoio do Instituto Porto Seguro e com a parceria estratégica de British Council, ESPM, Faap, FDC, FGV e UOL. Nesta sexta-feira (1o), líderes do movimento global Catalyst 2030 e do Movimento Bem Maior, iniciativa nacional de filantropia, são os convidados do Empreendedor Social para o Ao Vivo em Casa, série de lives da Folha. A transmissão será às 17h.Vera Cordeiro (Saúde Criança), Gisela Solymos (Centro de Recuperação e Educação Nutricional) e Rodrigo Baggio (Recode) são três dos representantes do Brasil na coalizão de inovadores sociais que busca por meio de parcerias e colaboração atingir os Objetivos de Desenvolvimento Sustentável da ONU.Neste momento de emergência sanitária, econômica e social, o movimento está lançando globalmente a campanha Catalysing Change (Catalisando Mudanca, em tradução livre) para dar visibilidade a ações de impacto rápido em segurança alimentar, saúde, educação, higiene.A campanha aglutinou líderes das mais importantes redes internacionais de empreendedorismo social, entre elas a Fundação Schwab, parceira da Folha na realização do Prêmio Empreendedor Social no Brasil, a Ashoka e a Skoll Foundation.O Ao Vivo em Casa, que fará parte de uma série de lives realizadas ao redor do mundo, contará ainda com a participação de Carola Matarazzo, presidente do Movimento Bem Maior.Na transmissão, os participantes vão falar sobre o momento histórico para o terceiro setor e a filantropia brasileira, com um volume recorde de mais de R$ 3,4 bilhões em doações e investimento social privado destinado a socorrer os mais vulneráveis e a fortalecer o SUS na pandemia. | empreendedorsocial |
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] | O projeto Fogão na Rua iniciou campanha de arrecadação para distribuir kits de alimentação e higiene pessoal para moradores de rua na região central de São Paulo. As doações serão recolhidas no edifício Copan até esta sexta-feira, dia 1º de maio.A iniciativa existe desde 2016 e passou a incluir nesse último mês produtos necessários para a prevenção do coronavírus. Antes mensais, as ações passaram a ocorrer quinzenalmente dada a urgência do momento.Além de refeições completas e alimentos de reforço, como biscoitos e bolos, o kit inclui itens de higiene pessoal, como álcool em gel e garrafas pets com mistura especial de água e sabão, básicos para a prevenção do vírus.Os voluntários também produziram um panfleto de conscientização para ser distribuído junto com os itens doados, explicando quais são os cuidados necessários durante a pandemia. Cada kit completo custa R$ 15.As doações podem ser deixadas diretamente nas portarias dos cinco blocos do Copan. É possível também contribuir financeiramente acessando o site da campanha: https://abacashi.com/p/fogao-na-ruaDe acordo com o último censo municipal, cerca de 24 mil pessoas em São Paulo são moradoras de rua, particularmente vulneráveis à pandemia, tanto pela dificuldade de acesso a produtos básicos de higiene quanto por suas consequências econômicas.Também visando assistir essa parcela da população, moradores do Copan e empresários com empreendimentos no edifício lançaram a iniciativa Copan Solidário.Com apoio da administração do prédio, o espaço de arte Pivô e a livraria Megafauna (ambos instaladas no edifício) estão recolhendo doações dos cerca de 5 mil moradores do Copan, foco inicial da ação. O espaço artístico e a livraria atuam em parceria com a editora Ubu e a organização Doe Máscaras."O amplo espaço do Pivô, localizado ao lado do bloco B e com acesso fácil à rua interna do prédio, é um lugar seguro e conveniente para receber as doações", afirma Paula Signorelli, diretora da galeria.No próximo sábado, 2 de maio, voluntários da iniciativa Copan Solidário estarão na galeria Pivô para receber doações de não-moradores.Os alimentos e produtos arrecadados pelo projeto serão também distribuídos pela Fogão na Rua. A entrega dos kits está prevista para 5 de maio. | empreendedorsocial |
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] | A Fundação Armando Alvares Penteado (FAAP) acaba de doar mais de 60 m² de tecido 100% algodão, quantidade suficiente para a produção de pelo menos mil máscaras para as comunidades do Jardim Panorama, na zona sul de São Paulo, e Malvinas, na região de Guarulhos.Além do tecido, as costureiras receberam moldes e instruções de como produzir, utilizar e higienizar as máscaras, seguindo o protocolo de segurança do Ministério da Saúde. Mais “É nestes momentos de crise que empresas e pessoas precisam se mobilizar e tentar auxiliar aqueles que estão em situação de maior vulnerabilidade”, afirma Andrea Sendulsky, coordenadora do FAAP Responsabilidade Social.Ela lembra que as máscaras podem ser muito eficazes para reduzir a propagação do vírus, em especial nesses locais onde o isolamento social é mais difícil. A instituição tem realizado há alguns anos ações com a comunidade do Jardim Panorama, em parceria com a Associação Mãe Peregrina (Amap), e mais recentemente começou a trabalhar com os moradores da comunidade Malvinas.O objetivo é trocar experiências e aproximar os alunos da FAAP a outras realidades, muito diferentes das suas. São realizadas várias atividades, como oficinas educativas com crianças e adolescentes, plantação de hortas em garrafas PET, além das doações de materiais de higiene e presentes de Natal. | empreendedorsocial |
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] | Líderes do movimento global Catalyst 2030 e o do Movimento Bem Maior, iniciativa nacional de filantropia, são os convidados do Empreendedor Social para o Ao Vivo em Casa, série de lives da Folha. A transmissão será nesta sexta-feira (1º), às 17h. O acesso estará disponível a partir das 15h em youtube.com/Folha.Vera Cordeiro (Saúde Criança), Gisela Solymos (Cren - Centro de Recuperação e Educação Nutricional) e Rodrigo Baggio (Recode) são três dos representantes do Brasil no Catalyst 2030, coalizão de inovadores sociais que busca por meio de parcerias e colaboração atingir os Objetivos de Desenvolvimento Sustentável da ONU. Mais Em resposta à crise da Covid-19, irá ao ar na quinta-feira (30) e na sexta-feira (1º) a Catalysing Change Campaign, campanha idealizada pelo movimento para dar visibilidade em todo o mundo a ações de impacto rápido em segurança alimentar, saúde, educação, higiene e outras necessidades urgentes neste momento de emergência sanitária, econômica e social.Serão disponibilizadas sessões virtuais sobre essas áreas de atuação, apresentadas por empreendedores sociais de destaque em diversos países, todos atuando na linha de frente do combate à pandemia.A campanha aglutinou líderes em inovação e impacto das mais importantes redes internacionais de empreendedorismo social, entre elas Fundação Schwab, parceira da Folha na realização do Prêmio Empreendedor Social no Brasil, a Ashoka, a Echoing Green, a Skoll Foundation.Além do trio, a transmissão conta ainda com a participação de Carola Matarazzo, presidente do Movimento Bem Maior, que apoia diversas iniciativas de impacto social no país.Em meio à pandemia, o Bem Maior lançou em parceria com o Idis e com a BSocial o Fundo Emergencial para a Saúde Coronavírus Brasil, que capta recursos para a Fundação Oswaldo Cruz, Hospital das Clínicas, Santa Casa de São Paulo e ONG Comunitas durante a pandemia.Um dos assuntos abordados será a crise da Covid-19 como momento histórico para o terceiro setor e a filantropia brasileira. Foram arrecadados mais de R$ 3,4 bilhões em doações e investimento social privado para mininizar os impactos do coronavírus entre as populações mais vulneráveis e para fortalecer o SUS (Sistema Único de Saúde).Perspectivas pós-pandemia também serão debatidas, além de formas de reinventar as organizações da sociedade civil e como manter a mobilização contra grandes problemáticas brasileiras, entre elas a desigualdade social. Conversa com Maria Cristina Irigoyen Peduzzi, presidente do TST (Tribunal Superior do Trabalho), mediada por Fernando Canzian, repórter da FolhaConversa com José Celso, diretor de teatro, mediada por Nelson de Sá, colunista da Folha | empreendedorsocial |
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] | O coronavírus tem sido pauta mundial desde dezembro de 2019, quando os primeiros casos na China começaram a aparecer.Desde então, muito está mudando todos os dias. O novo vírus, que parecia tão distante de nós, chegou ao Brasil e já impactou a vida de todos –infectados ou não.O sistema de saúde tem sofrido grandes mudanças, em especial o sistema público (SUS). Afinal, houve inversão nas prioridades dos atendimentos e muitas das demandas diárias deste momento não estavam planejadas. Mais Com o isolamento social, importante iniciativa do Ministério da Saúde e governadores do país, estamos sentindo o impacto econômico em todos os setores.Apesar da disposição da população de acatar as diretrizes e da avaliação de que estamos nos preparando para o pior, ainda por vir, conflitos políticos prevaleceram, prejudicando o foco nas medidas necessárias para o combate à pandemia.Frente à Associação Brasileira de Linfoma e Leucemia (Abrale) tivemos de agir rapidamente, adaptar todos os nossos atendimentos para forma digital e ampliar o nosso esforço para alcançarmos o maior número possível de pacientes em tratamento contra o câncer, população muito vulnerável ao novo vírus.São milhares de pacientes que atendemos de forma gratuita e que agora nos contatam repletos de temores e dúvidas: se vão conseguir dar continuidade ao tratamento e exames, como devem se proteger para não contrair a Covid-19, se podem procurar os hospitais caso sintam os sintomas, se devem tomar a vacina contra a gripe, como ficará o abastecimento dos medicamentos controlados, se podem adiar procedimentos como radioterapia e quimioterapia dentre diversas outras questões.São igualmente numerosos os casos que oferecemos assistência para segunda opinião médica, apoio psicológico, ajuda para conseguir diagnóstico de câncer (já com sintomas e aspecto clínico que demonstra claramente a alta chance de terem a doença), auxílio para questões que necessitam de orientação jurídica para acesso a direitos. Todos os atendimentos foram adaptados com os critérios e precauções que o momento exige.Em meio a toda essa pandemia, sofremos um impacto financeiro importante. Temos, no momento, recursos para nos manter até meados de maio.Minha única certeza é que precisamos continuar o nosso trabalho em prol desta rede que construímos nestes quase 18 anos de atuação. O compromisso com o nosso propósito transcende as limitações e dificuldades que estão se apresentando.Percebo este momento como uma maneira de sairmos da zona de conforto. Entretanto, é preciso manter o profissionalismo, revisar rapidamente nossa estratégia e buscar em nossas conexões oportunidades de colaboração e caminhos para escalar este impacto.As organizações sociais, como a Abrale, representam a mobilização social na defesa dos direitos e das necessidades coletivas, sejam elas educativas, ambientais ou de saúde.Atuamos onde existe vulnerabilidade e desigualdade, porque o governo e a iniciativa privada, sozinhos, não dão conta de resolver as demandas existentes. Como cidadãos, não podemos ficar de braços cruzados e precisamos, juntos, entender como eu, você, nós, podemos ajudar os que mais precisam.Como muitos, nossa equipe está trabalhando de forma remota. São mais de 70 colaboradores e quase 200 voluntários implementando projetos que, de alguma forma, trazem um impacto positivo na vida dos que representamos.Entre as iniciativas dos últimos dias estão a criação de conteúdos para esclarecer dúvidas dos pacientes e familiares, consulta com médicos voluntários por teleconferência, atendimento psicológico online, acompanhamento com os gestores de estados e do Ministério da Saúde para impulsionar medidas necessárias na Oncologia, colaboração com outras organizações sociais e hospitais (membros do Movimento Todos Juntos Contra o Câncer), doação de álcool gel para hospitais mais carentes, campanha de doação de sangue, parceria para transporte de pacientes aos hospitais para continuidade dos tratamentos, entre outras ações. Todas, claro, de alcance nacional.Entendemos que neste momento o foco é o planejamento e combate à pandemia, mas a prevenção e controle do câncer devem continuar sendo pauta e, nós, os interlocutores atentos das principais necessidades do paciente.Criamos a página SOS Coronavírus, que trará todas as informações referentes à Covid-19 e o tratamento do câncer.Contamos com o importantíssimo apoio dos principais especialistas do país, que fazem parte do Comitê Médico e Multiprofissional da Abrale. Basta entrar em contato pelo abrale@abrale.org.br ou www.abrale.org.br. Nosso telefone é o (11) 31495190.Todos podem se engajar de alguma forma. A campanha “Só Saia de Casa para Fazer o Bem”, por exemplo, incentiva a doação de sangue. Famosos como Carol Castro, Felipe Andreoli, Regiane Alves e Sabrina Sato nos ajudaram a disseminar esta causa no país.Além disso, você pode colaborar com doação de recursos, para custear nossas iniciativas. Não podemos e não pretendemos parar. Muitas vidas dependem do nosso trabalho.Estamos promovendo um leilão de experiências, com doações recebidas por famosos que conhecem e reconhecem a importância de nosso trabalho. Pelé, Danilo Gentili, Adriane Galisteu, Marco Biaggi, Sidney Magal são alguns dos nomes.Existe também a oportunidade de se tornar um mantenedor da Abrale e a de doar pontualmente por meio de uma plataforma de vaquinha virtual.Sabemos que em breve tudo passará e toda esta experiência nos trará muitas mudanças e aprendizados individuais e coletivos. Que possamos aproveitar a oportunidade da dor para impulsionarmos o progresso de nosso planeta.Que possamos encontrar mais motivos para praticar o amor ao próximo diariamente, cuidar de nosso meio ambiente, melhorar nossa qualidade de vida e conhecimentos.Que possamos testemunhar a verdadeira democracia, como idealizada pelos meus ancestrais gregos, em que a soberania é exercida pelo povo.Vamos continuar construindo pontes entre quem precisa e quem pode ajudar. Poder ajudar é um privilégio. | empreendedorsocial |
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] | Pelos próximos três meses, a Casa Martha Medeiros garantirá renda a centenas de artesãs que, por conta da crise do novo coronavírus, não conseguem vender seus produtos. A loja, hospedada pelo ecommerce do Magazine Luíza, mal abriu as vendas nesta quinta-feira (23) e já esgotou produtos, arrecadando mais de R$ 100 mil.As criações variam entre bonecas, vasos, passadeiras, bolsas, pochetes etc., todos comprados dos produtores à vista e vendidos a preço de custo, somado ao frete da entrega.A iniciativa é fruto da parceria entre a estilista Martha Medeiros, dona da grife homônima, e Luiza Trajano, presidente do conselho de administração do Magalu. Mais “Eu não gosto de assistencialismo, gosto de empoderar as mulheres”, afirma Martha, que idealizou o projeto após ver na internet um pedido de auxílio financeiro da Associação de Mulheres Indígenas do Alto do Rio Negro. “Elas são artistas, fazem coisas divinas, não merecem essa situação”, diz.A estilista então ligou para a cooperativa e comprou praticamente todas as peças que elas já tinham prontas, com foco nas de maior valor. E fez a mesma coisa com as associações Bonequeiras de Remígio, na Paraíba, e Artesanato e Arte de Alter do Chão, no Pará, impactando também cerca de 250 artesãos de comunidades nordestinas.Até agora já foram depositados diretamente aos produtores mais de R$ 140 mil, montante que aumenta a cada dia. Isso porque Martha, que é conhecida entre artesãs e bordadeiras, tem recebido muitas mensagens e ligações com pedidos de ajuda, e tem se esforçado para incluir todos na Casa Martha Medeiros.“Não esqueço de onde eu vim e estou cada vez mais ligada a esses pequenos artesãos, que estão vivendo uma fase dificílima por não ter a quem vender suas criações”, diz.Após comprados à vista pela estilista, alguns produtos são encaminhados com indenização dos custos de transporte até o centro de distribuição do Magazine Luíza mais próximo.Outros, geralmente mais simples, passam por São Miguel dos Milagres (AL) antes, onde as bordadeiras que trabalham para Martha Medeiros deixam os artesanatos com “a cara da marca”, valorizando o produto.Ainda na linha de fomento aos pequenos negócios, impactados pela pandemia, Magalu firmou recentemente acordo com a Sebrae para levar a transformação digital a estes empreendedores.A cooperação proporcionará aos pequenos varejistas acesso à plataforma do Parceiro Magalu, ambiente digital de negócios que inclui novos canais de vendas, marketing, logística de entrega, ferramenta de faturamento e instrumentos de análise de dados em tempo real para gestão da loja.Com essa parceria, o Sebrae disponibilizará sua capilaridade no território nacional e ferramentas de capacitação, consultoria e inovação tecnológica para os pequenos negócios, preparando-os para o mundo digital.O Parceiro Magalu foi lançado no começo das restrições impostas pelo combate à Covid-19. A plataforma permite que o MEI ou pertencente ao Simples disponibilize seus produtos no site, app e, futuramente, lojas do Magalu. Até 31 de julho, a empresa vai cobrar um percentual de 3,99% por venda, apenas para cobertura dos custos de operação. | empreendedorsocial |
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] | Organizações da sociedade civil podem utilizar ferramentas de gestão PMD Pro (Project Management for Development Professionals) para passar pela crise do coronavírus da melhor forma possível e ainda se fortalecer com ela.O PMD Pro é desenvolvido pela PM4NGOs a partir de várias metodologias e baseado em guias de gestão de projetos, manuais, técnicas, standards e boas práticas de diversas organizações não governamentais internacionais.Dessa forma, a metodologia ensina a aplicar os conceitos de administração de projetos, porém com foco no terceiro setor.As ferramentas mencionadas neste artigo são também ensinadas no curso PMD Pro realizado pela Ink Inspira, mas também podem ser facilmente encontradas na internet.A Ink é uma empresa referência em eficiência de gestão de projetos sociais no Brasil e tem como missão colaborar com a ampliação do impacto social do terceiro setor através do uso das mais atuais metodologias da área social.O presente artigo reúne dicas da diretora executiva da Ink Inspira, Carla Damião, para que as organizações consigam enfrentar a crise atual.Existem quatro ferramentas fundamentais para a gestão e fortalecimento da sua OSC (Organização da Sociedade Civil) nesse momento. Entenda cada uma delas e coloque-as em prática agora mesmo.Mapa de riscoO primeiro passo é mapear os riscos. É o momento de fazer um brainstorm com toda a equipe e tentar prever todas as situações negativas que podem afetar a sua organização ou negócio social.Para identificar os possíveis problemas é importante pensar em todas as categorias de riscos: riscos financeiros, estratégicos, comerciais, legais, ambientais, políticos, relacionados a fatores organizacionais, aos processos de gestão etc.É possível trabalhar com dois mapas de riscos: um sobre os riscos da organização em si e outro mapeando os riscos dos projetos em desenvolvimento.Probabilidade vs. efeitoApós mapear todos os riscos do projeto e da organização considerando o momento atual, é importante definir a probabilidade e o efeito de cada um deles.Ou seja, para cada risco avalia-se o grau de probabilidade daquele problema realmente acontecer e a gravidade de efeito que ele causará caso aconteça.Sendo assim, a organização compreende quais são os riscos para os quais deve estar mais atenta e ciente de todos os riscos possíveis, ainda que de baixa probabilidade e efeito. Isso ajuda a equipe a sentir-se segura e alinhada, além de preparada para o momento futuro.O mapa de risco reduz incertezas e aumenta a segurança e o alinhamento da organização, que demonstra controle e ciência das possibilidades futuras.Após finalizar o mapa de risco e identificar todas as possíveis situações negativas, deve-se fazer o plano de ação.Plano de açãoEsse é o momento de pensar na sua resposta para cada um dos possíveis riscos mapeados no mapa de riscos. Dessa forma, a organização mantém o controle da situação e não é surpreendida.Por isso, é muito importante que a resposta ao risco esteja muito bem detalhada para que a equipe saiba exatamente o que fazer.Dois exemplos de estratégias de resposta ao risco são: transferência de risco —compartilhar o risco com outros atores para alguns aspectos do projeto— e mitigação do risco —ato para reduzir a probabilidade e/ou impacto de um risco potencial.Basicamente, neste momento, a organização vai se adiantar ao problema e pensar o que ela deverá fazer em cada situação caso o problema realmente aconteça.Isso vai garantir que ela não seja pega de surpresa e esteja preparada para todos os possíveis acontecimentos. Esse controle fortalece a organização e pode ser peça chave para a sua sobrevivência em momentos de grande dificuldade.Imagine se você pensasse em tudo o que pode dar errado na sua vida e contasse previamente uma resposta para cada situação ruim, de forma racional. É possível trabalhar assim com a sua organização, e o mapa de ações vai ser a sua ferramenta favorita se você não gosta de incertezas e inseguranças.Reunião com a equipeApós a realização dessas duas ferramentas recomendamos que a equipe se reuna para apresentação e compreensão do mapa de risco e plano de ação por parte de todos.Dessa forma, os colaboradores se sentirão mais calmos e estarão cientes de que trabalham em um ambiente preparado para a crise.Nesse período é importante passar segurança e confiança para a equipe, pois quando a equipe confia na organização, ela se torna mais forte.Projeção financeiraEm um momento de crise, uma projeção financeira bastante detalhista é de extrema importância. Afinal, é provável que cortes precisem ser feitos e, com uma projeção financeira detalhada, é possível visualizar quais cortes podem ser realizados da forma menos prejudicial possível.Por exemplo, pode ser que nesse detalhamento a organização perceba que tem um gasto alto com alimentação dos colaboradores, porém, esse gasto não será necessário durante o período de home office.O mesmo pode acontecer com gasto com vale transporte. Sendo assim, ciente de todos os gastos, a organização pode criar um planejamento de cortes de forma realista e com prioridades adequadas.Sabemos que muitas organizações possuem projeções financeiras porém elas não costumam detalhar muito ou verificar se os valores batem realmente com a realidade.Em momentos de crise possuir uma projeção bem detalhada e realista é uma fortaleza que poderá ajudar nas melhores decisões da organização mantendo o fluxo de caixa o mais estratégico possível. Eficiência financeira pode ser determinante para a sua organização.Plano de comunicaçãoO plano de comunicação é uma forma de mapear todas as partes interessadas de um projeto e definir como será a comunicação entre eles.Ou seja, uma vez que os colaboradores estão trabalhando home office, como será a comunicação com eles? Serão feitas reuniões diárias, semanais ou quinzenais? Qual será o meio de comunicação com os colaboradores, será via e-mail, whatsapp, chamadas de vídeo? É importante questionar tudo isso e definir um plano de comunicação.No modelo são mapeados todos os colaboradores, diretoria, financiadores, doadores esporádicos e afins, e determina-se a regularidade e o meio de comunicação a ser utilizado com eles durante esse período de crise.Se comunicar devidamente e de forma estruturada irá garantir que não haja ruídos de comunicação entre equipe, financiadores e liderança. Laços devem ser mantidos e comunicação é o alicerce da confiança.O importante é preparar a sua organização para os desafios da crise, além de transmitir segurança e calma para todos os seus colaboradores, financiadores e demais envolvidos com sua organização.Ao final, montando essas ferramentas, sua OSC sai da crise mais forte e com novas práticas de gestão que só irão ajudá-los em futuros projetos, em tempos ainda melhores que com certeza virão. | empreendedorsocial |
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] | Bradesco Seguros, Coca-Cola Brasil, Coca-Cola FEMSA e Grupo Fleury estabeleceram parceria e firmaram acordo com a Secretária de Saúde do Estado de São Paulo e o Instituto Butantan para ampliar a capacidade de processamento de exames para diagnóstico do novo coronavírus.Os testes são destinados com prioridade aos profissionais de saúde na linha de frente do combate à pandemia.A meta é que sejam processados, ao longo das próximas semanas, 26 mil diagnósticos na metodologia RT-PCR, contribuindo para acelerar o processamento e liberação de resultados dos exames já coletados. Mais O investimento é de R$ 4 milhões. Pela parceria, as empresas envolvidas estão aportando os recursos para realização dos exames pelo Grupo Fleury, que fará o processamento e análise dos exames a preço de custo. Fará também a entrega dos resultados à Secretaria de Saúde do Estado de São Paulo.Banco do Brasil e Bradesco também já haviam anunciado doação de R$ 20 milhões à Fiocruz (Fundação Oswaldo Cruz) para produção de kits de diagnósticos rápidos para a Covid-19. Os testes serão destinados ao Ministério da Saúde.Mais de 2 milhões de testes rápidos de coronavírus foram doados ao Ministério da Saúde pela mineradora Vale. A Petrobras também entregou ao SUS neste domingo (19) o segundo lote de 300 mil testes para diagnóstico de Covid-19. Desse total, 200 mil foram doados ao Ministério da Saúde e 100 mil à Secretaria de Saúde do Estado do Rio de Janeiro.A falta de testes no Brasil é um problema na contenção do contágio. Nesta segunda-feira (20), o Ministério da Saúde abriu edital de chamamento público para aquisição de mais 12 milhões de testes rápidos para Covid-19.A pandemia causou uma corrida internacional por insumos e equipamentos médicos, e os países mais ricos estão em vantagem nesse grande pregão internacional. De acordo com Benisio Ferreira da Silva Filho, coordenador do Curso de Biomedicina do Centro Universitário Internacional Uninter, “nós sofremos com os custos e, em caso de emergência como essa, precisamos entrar na fila para concorrer com outros países.”Ele explica que o fato de o Brasil ser um país muito grande piora a situação, uma vez que “o volume de equipamentos e reagentes é proporcional —ou seja, precisamos de muitos”. | empreendedorsocial |
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] | Como parte da programação digital oferecida pelo Oi Futuro, o instituto desenvolveu o projeto “Mentoria Oi Futuro”, que oferece atendimentos gratuitos e individuais para ajudar empreendedores sociais ou da economia criativa a alavancarem seus negócios durante o período de isolamento social.As inscrições começam nesta segunda-feira (20), e as sessões acontecerão a partir do dia 28 de abril por meio de plataformas virtuais.As mentorias serão conduzidas por especialistas do instituto nos seguintes temas: modelo de negócio, negócios de impacto e indicadores, estruturação de projetos culturais, orçamento, comunicação, negociações comerciais, produção cultural e outros.Os interessados devem escolher o tema do seu interesse e se inscrever pelo site do Oi Futuro. | empreendedorsocial |