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] | Há décadas organizações sociais e governos de todo o mundo vêm tentando empoderar as mulheres, ajudando-as a ocupar lugares antes restritos aos homens.Para estudiosos e curiosos é possível ver muito avanço em relação aos direitos das mulheres e aos espaços que ocupam. Suas vozes passaram a ser ouvidas, suas ações reconhecidas e seus empreendimentos considerados para investimentos.Mas para todas nós, que estamos nessa luta há tantos anos, os resultados não parecem ser tão animadores assim. Indicadores dos quais não temos nenhum orgulho foram lembrados no evento Ganha Ganha – Igualdade de Gênero Significa Bons Negócios, promovido pela ONU Mulheres em São Paulo. O seminário visa promover o financiamento inovador através do investimento inteligente em gênero.Indicadores mais positivos nos inspiraram a continuar a reflexão em busca de soluções para mudanças mais rápidas e efetivas em relação à equidade de gênero e diversidade.É fato que mulheres em liderança ampliam o market share da empresa e aumentam a lealdade do consumidor com a marca e geralmente trazem junto suas famílias e comunidades, e mulheres como clientes de investimentos aumentam os KPIs (indicadores de performance) dos instrumentos financeiros.Além disso, as mulheres estão guiando a economia global: US$ 1,5 trilhões em crédito estimados serão demandados por mulheres donas de pequenas e médias empresas nos países emergentes nos próximos anos; 870 milhões de mulheres irão participar da economia de seus países pela primeira vez em 2020; US$ 20 trilhões gastos em consumo são controlados pelas mulheres.Os experts presentes no evento confirmaram que os casos de sucesso aumentam a cada dia. Mas há certo desconforto em reconhecer que as mulheres ainda não são alvos dos principais instrumentos financeiros existentes no mercado global.Nesse contexto e, em busca de respostas, surgem outras perguntas: por que as mulheres ainda não se sentem atendidas por bancos e instrumentos financeiros tradicionais?Por que até mesmo os investidores, que já utilizam um critério de gênero, enfrentam dificuldades em captar recursos para seus fundos?Os presentes do Ganha Ganha, quase que em uníssono, afirmaram que precisamos deixar de tratar do tema de gênero como caridade, problema, barreira, um nicho.Precisamos enfatizar os resultados dos casos de sucesso, mensurar e compartilhar as métricas dos negócios liderados por mulheres e dos investimentos em mulheres, promover soluções aliadas a investimentos femininos.É preciso tratar do tema pela ótica da riqueza e não da pobreza, da solução e não do problema.As mulheres são potenciais clientes e sócias, e não beneficiárias. Ao posicionarmos esses casos como negócios —e não caridade—, certamente avançaremos a resultados ainda melhores e mais ágeis.O networking é algo em que os homens estão bem mais avançados. O mundo precisa de mais mulheres apoiando outras em todos os espaços.Ficou claro também que ao deixar de acreditar nesses mitos não quer dizer que estamos falando de mulheres versus homens, mas sim de mulheres e homens melhorando seus negócios em busca de maior produtividade, impacto social, ambiental e maior lucro.Em 2019, a NESsT iniciou um trabalho com o seu portfólio global de negócios socioambientais investidos, visando num primeiro momento mapear o estado da questão de gênero entre empreendedores, suas equipes e seus beneficiários para que depois possamos ter um plano de ação para melhorias visando maior equidade.Visamos influenciá-los positivamente na agenda de gênero para que melhorem também seus outros indicadores: impacto social, performance, lucratividade. No futuro olharemos para gênero desde a nossa seleção de negócios para investimento.Felizmente, organizações como a ONU Mulheres têm trabalhado fortemente na busca e promoção de instrumentos financeiros focados nas mulheres, assim como instrumentos de referência para que investidores como a NESsT possam aprimorar sua metodologia em busca de um mundo com maior equidade.Não poderíamos concordar mais com a fala de Khetsiwe Dlamini, chefe de gabinete da ONU Mulheres. "As mulheres não precisam ser empoderadas, mas o mundo, sim, precisa ser empoderado pelas mulheres." | empreendedorsocial |
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] | Em sessão solene na Câmara dos Deputados, em Brasília, foi divulgado nesta terça-feira (22) o Ranking de Universidades Empreendedoras 2019.Realizado pela Brasil Júnior, confederação das empresas juniores brasileiras, o índice enumera as universidades mais empreendedoras do país e busca compreender quais práticas incentivam a inovação nas instituições de ensino superior.Nesta terceira edição, foram classificadas 123 universidades de todos os estados brasileirosO primeiro lugar é novamente da USP (Universidade de São Paulo), com nota 7,36. Em todas as edições do ranking, a instituição paulista ficou no topo. Neste ano, foi também classificada como a melhor universidade do Brasil e da América Latina pelo Times Higher Education 2020.Atrás dela, ainda no top 3, estão a Unicamp (Universidade Estadual de Campinas) e a UFMG (Universidade Federal de Minas Gerais), com notas 6,71 e 5,83, respectivamente.A equipe realizadora define uma universidade empreendedora como uma comunidade acadêmica inserida em um ecossistema favorável e que desenvolva a sociedade por meio de práticas inovadoras. Para Renan Nishimoto, presidente executivo da Brasil Júnior, parceira do Prêmio Empreendedor Social, o ambiente acadêmico deve ampliar os horizontes do conhecimento nele produzido, em busca de maior impacto social."Mais do que ensino e pesquisa, as universidades têm sido constantemente exigidas a extrapolar seus muros e alcançar a sociedade com o conhecimento ali produzido. Para isso, é necessária a prática do empreendedorismo", afirma.O presidente também aponta que, por meio da educação empreendedora, as instituições conseguem formar estudantes aptos a resolver os problemas contemporâneos, cada vez mais complexos e de impacto global.Os critérios utilizados para classificar as instituições são inovação, extensão, cultura empreendedora, capital financeiro, infraestrutura e internacionalização.A cultura do empreendedorismo universitário nos últimos anos apresentou crescimento significativo, o que segundo Nishimoto está relacionado ao impacto das edições anteriores do Ranking de Universidades Empreendedoras."Os rankings conseguiram fazer crescer a presença dessa cultura e das empresas juniores nas universidades. A prova disso é o exponencial crescimento das empresas juniores, que passou de 403 em 2016 para quase 1.100 em 2019. Outro exemplo é o da UFMS (Universidade Federal do Mato Grosso do Sul): a universidade contratou empresas juniores para a realização de projetos que culminaram na melhoria da instituição", relata o presidente da Brasil Júnior. Mais Em setembro de 2019, a Brasil Júnior realizou o 26º Encontro Nacional de Empresas Juniores (ENEJ), em Gramado (RS). O evento reuniu mais de 5 mil estudantes de universidades empreendedoras de todo o país para compartilhar conhecimentos e práticas de inovação e impacto social.A 27ª edição do encontro será realizada no próximo ano em Natal. | empreendedorsocial |
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] | Quando Maria Bezerra Cavalcanti, 52, viu o grupo dos Amigos do Bem —que promove ações de inclusão e desenvolvimento social— chegar para ajudá-la em Muquém, um dos povoados rurais mais pobres do município de Buíque (PE), ela desconfiou e ficou bastante assustada. “De repente chega aquele monte de gente, vestido de branco, cantando. Nunca ninguém aparecia ali. Só político, vez por outra, em tempo de eleição. Mas não era época de votar”, recorda-se.O estranhamento estava ligado a uma lenda urbana contada nos vilarejos mais pobres do interior de Pernambuco, que dizia que pessoas da cidade viriam ao sertão atrás de órgãos humanos e, por isso, poderiam raptar crianças e pessoas saudáveis.“Nós pensávamos que era um papa-figo [ladrões de fígado] ou, então, era o pessoal da besta-fera. Mas não. Eles eram, realmente, anjos que Deus mandou para nós." Mais Agricultora como o marido, passavam fome junto aos filhos, não tinham água ou saneamento em casa e, para piorar, o pouco que plantavam muitas vezes se perdia devido ao clima da região, marcado por calor extremo, chuvas e muito frio.“Para pegar água e encontrar um bom lugar para plantar, a gente andava 6 léguas, uma distância de 15 km a 20 km. A gente pegava o cavalo para ajudar a carregar a cabaça com 20 litros de água.”A herança da seca e da miséria a fizeram perder quatro filhos recém-nascidos. “A gente não tinha médico, nem remédio. Então, qualquer febre era terrível.”Maria foi convidada pelos Amigos do Bem para morar na Cidade do Bem, vila construída pela empreendedora social Alcione Albanesi, fundadora dos Amigos do Bem e finalista do Prêmio Empreendedor Social 2019.A vida de Maria se transformou. Tanto que, depois de acessar a casa nova, voltar a estudar, ter acesso a médicos, ela é hoje responsável pelas famílias que vivem na Cidade do Bem do Catimbau, em Buíque (PE).Abaixo, a sertaneja relembra sua trajetória antes, durante e depois das ações da ONG de geração de renda, educação de qualidade, promoção de saúde, substituição de moradias insalubres e oferta de água. Trabalhar na roça é como um jogo, não se sabe se vai ganhar ou perder. A gente planta e fica esperando Deus. Se chover, vai dar certo, e vamos ter o que colher. Se não chover, vamos perder tudo. Já passei fome. Houve um tempo em que eu chegava em casa e a comida que tinha era feijão com um pouquinho de farinha. Se bebesse água antes, não sobrava para tomar depois de almoço. É muito triste ver seu filho dizendo ‘Mãe, eu estou com fome’ e não ter o que dar para ele. Não tem coisa pior nesse mundo. Só quem já passou sabe como é. Toda mãe quer ver seu filho bem alimentado, cuidado. Eu perdi dois filhos gêmeos. Eu tinha que ficar de repouso para que eles vingassem. Mas não tinha condições financeiras. Não tinha como me alimentar direito. A comida era pouca. Estava uma seca muito grande, e eu terminei perdendo meus dois meninos por causa de necessidade e por fome. Depois, morreu uma com quatro meses.Hoje, tenho quatro filhos vivos. Posso dizer que tive uma gravidez digna da minha pequenininha, que está com oito anos. Eu soube o que era fazer um pré-natal, tomei as vacinas certinhas, e fui ganhá-la em um hospital, tudo da maneira certa.No passado, muitas crianças nasciam, mas muitas morriam também. Hoje, nasce menos, mas elas sobrevivem. Antes, não tinha o medicamento, as crianças pegavam gripes pesadas e pneumonias.Quando uma mãe via a crianças com febre alta, desnutrida, sem mais possibilidade de viver, já forrava um cantinho no chão. Colocava ela deitadinha e ficava esperando a hora de falecer. A morte ronda o sertão e onde há muita pobreza.Antes, chovia dentro da casa, que era de barro, taipa. A primeira vez que eu vim para a casa nova, foi um sonho. Estava bem arrumadinha, com cama forrada, sofá, TV, geladeira, fogão, panela de pressão, banheiro... Eu não sabia me movimentar dentro da casa nem usar as coisas que tinham.Explicaram onde era a cama que eu iria dormir, mostraram o banheiro, como ligar o chuveiro, como puxar a descarga. Nós nos assustamos, com aquela água toda caindo no vaso. Vivemos tanto tempo numa seca e chega aqui com tanta água só naquele negócio.A gente levou um tempo para acostumar com tudo aquilo. A panela de pressão também me assustava. Antes, tinha um foguinho de lenha e cozinhava em panela de barro. A cama era de vara e o colchão de palha. Por mais que eu fale, só Deus sabe o quanto os Amigos do Bem mudaram a nossa vida. Pude passar no médico pela primeira vez, vi meus filhos estudarem. Minha filha mais velha está terminando agora a faculdade. Isso é uma coisa que faz o meu coração disparar de alegria.Eu também fui para a escola, aprendi a ler. Hoje eu pego um livrinho, já leio uma história. É maravilhoso. A assinatura na minha identidade era feita com o meu dedo. Eu queria assinar e consegui. Hoje até mando mensagens por WhatsApp.Tenho o meu salário, meu esposo também trabalha. A minha vida e a de todos os moradores da Cidade do Bem mudaram com os Amigos do Bem. É uma transformação completa. Por isso a gente dá muito valor. Por isso montamos um museu aqui, e cada família trouxe um elemento da casa antiga. Isso nos lembra o quanto fomos fortes e o quanto podemos ajudar os outros, como fizeram com a gente.Ainda ficamos assim com um apertinho por dentro, porque quem vive aqui tem familiares que ainda moram em povoados pobres e rurais. Por isso lutamos junto com os Amigos do Bem, que sempre levam uma feirinha [cesta básica de alimentos do mês], médico, dentista, oculista... Ao chegar lá, a gente revive tudo aquilo. | empreendedorsocial |
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] | Para vender cosméticos para cabelos crespos e cacheados, Sheila Makeda, 42, diz ter encontrado uma chance de ouro em 2012: a Feira Preta.O evento, que começou como uma feira de produtos de empreendedores negros, em 2002, virou um grande festival. Há produtos, serviços e conteúdos em diferentes segmentos do empreendedorismo, como tecnologia e literatura. E mais: motivou a empreendedora social Adriana Barbosa, fundadora da Feira Preta e que concorre ao Troféu Grão, a criar o PretaHub, um plataforma que acelera, dá mentorias, organiza jornadas do autoconhecimento, realiza advocacy e trabalha para fazer o mercado, as grandes empresas e os consumidores enxergarem empreendimentos criados por negros. “Na Feira Preta, a gente pôde expor os nossos produtos para um público que era exatamente o nosso. Foi como um casamento perfeito”, afirma Sheila Makeda.Seu empreendimento, a Makeda Cosméticos —cuja irmã Shirley Leela, 45, é sócia— também participou do programa de aceleração AfroHub, um dos braços do PretaHub. Mais Assim, após ter entrado na feira com dois produtos (ativador e desumidificador) e uma cadeira para que o público pudesse experimentar o jeito Makeda de tratar os cabelos, a empresa de Sheila e Shirley tem 17 produtos de linha corporal e para cabelos, consolidou um público fiel e agora busca nova maneiras de se firmar ainda mais como um negócio indispensável e também atraente para quem trabalha com ele e o consome. “A gente brinca e até fala que somos as vegetarianas capilares, por não usarmos química agressiva, somente óleos vegetais. Makeda vem da Etiópia e é nome de uma rainha africana [a Rainha de Sabá]. Isso parecia impensável para duas negras, da zona leste de São Paulo, mas a gente sente que o nosso sucesso pode ser um farol para muitas mulheres que estão lutando para empreender e conseguir uma renda melhor para sua família.”Abaixo, leia o depoimento de Sheila Makeda sobre como seu negócio mudou após a Feira Preta e o AfroHub.A Escolha do Leitor está com votações abertas; conheça os finalistas e participe No Brasil, ser empreendedora, mulher, negra e periférica é um grande desafio. É realmente usar da força que nossos ancestrais tiveram para atravessar o mar grande.Você vai ao banco e é olhada de um jeito diferente, como se não tivesse condições de ter uma conta lá. Você vai a uma feira de artigos e não é convidada para se sentar nos estandes, como ocorreu comigo e com minha irmã, que é minha sócia.É estar em um ambiente e não sentir que pertence a ele, por não ter realmente acolhimento. É receber, em seu espaço, uma pessoa dizendo que gostaria de falar com a dona da loja. Todos os dias, então, você acorda e fala: “Hoje eu tenho que matar mais um leão”. A Makeda é uma empresa de cosméticos capilares para, principalmente, cabelos crespos, ondulados e cacheados de mulheres, homens e crianças.O diferencial do nosso produto é ter uma maior quantidade de óleos vegetais. Antes de criar a Makeda, a gente pesquisou outros produtos e via que tinha um grande problema para encontrar algum que desse para o nosso cabelo o que ele realmente precisa. Não era só colocar um rótulo e vender. Queríamos que o cliente realmente gostasse. E é isso o que temos feito, propiciar uma experiência no uso de nossos produtos, um cuidado.A Makeda nasceu em 2012 e naquele ano não havia mais vagas para a Feira Preta. Porém, depois, abriu uma, e a gente conseguiu participar. Foi tudo muito em cima da hora, mas não poderia ter sido melhor.Lá, a gente pôde expor os produtos para um público que era exatamente o nosso, homens e mulheres negros de cabelos crespos. Então, foi o lugar certo na hora certa.Naquele momento, na Feira Preta, pudemos trabalhar como a gente sempre quis, que era proporcionar uma experiência ao cliente. A gente o convidava para se sentar em uma cadeira e passava o produto. Ali, ele falava que tinha gostado e que era isso que ele queria.Em uma feira assim, existe essa possibilidade de estar pesquisando o seu cliente de uma forma diferenciada, de ter contato com ele, de trocar experiências. Tinham tantos empreendedores negros lá. Tudo muito lindo.Essa feira é de extrema importância. E, para nós, como empreendedoras negras, nos traz representatividade. Temos outros amigos e amigas empreendedores, e lá a gente faz networking. Conversamos sobre os nossos desafios, trocamos experiências e dicas de como acessar determinado serviços ou resolver uma questão.E não é só a Feira Preta. Eu participei da aceleração do AfroHub, e foi incrível e enriquecedor. Nossa rede social melhorou, e a gente entendeu muito mais como é que se faz para chegar ao nosso público, além de nos trazer outros ensinamentos.Tivemos a possibilidade de irmos ao Facebook, conhecer a plataforma de uma outra maneira e entender como fazer com que ela nos beneficie muito mais. Foram dadas aulas de como usar a ferramenta de forma muito mais eficaz. Nós usamos a plataforma a nosso favor, nos beneficiando com a tecnologia e a aproveitando para chegar mais rapidamente ao cliente final. O AfroHub nos empodera. Você vê outras mulheres lá também e há uma troca, uma conexão. Ele faz isso de despertar o nosso poder, e a gente o utiliza para crescer cada vez mais.Uma coisa fenomenal que a equipe do AfroHub trouxe para a gente foi a questão do autoconhecimento, da história que não é contada, da riqueza do continente africano e de nossos ancestrais. Acho que isso é uma coisa que nós, principalmente negros, temos que trabalhar muito.Nossa história é muito bonita. Nós passamos por muitas dificuldades, fomos criadas apenas pela nossa mãe [Sandra Silva de Oliveira] e fomos parar na rua quando meu pai deixou minha mãe.Uma família nos acolheu, em Perdizes, e isso foi fundamental para nos dar uma base, por ter um lugar bom para morar. Mas já com 10, 13 anos, a gente já trabalhava, vendendo bolo, em fábricas e empresas de Perdizes [zona oeste da capital].Temos uma fé muito forte, que vem da minha mãe. Ela olhava um lugar e falava que ali seria o salão dela. E batalhava e isso se tornava realidade. Então acreditamos que tudo é possível e não temos medo de enfrentar as dificuldades.Foi assim que criamos o salão de belezas Arte Axé, em que atendemos a mais de 30 mil mulheres. Foi assim que saímos de Perdizes e fomos morar no Patriarca, na zona leste. A realidade é diferente, mas lá vimos muitas mulheres empreendedoras, buscando independência financeira.E aí a gente se reconectou com toda a nossa história e a dos nossos ancestrais, da coisa do carinho, do cuidado. Como a Adriana Barbosa fala muito, do sankofa, do pássaro que voa para frente com a cabeça virada para trás, como que se reconectando com o nosso passado, nossa história. Isso causa um efeito cascata em nossas ações.O salão surgiu de uma necessidade. Minha mãe tinha sido contratada para trabalhar numa empresa americana de cosméticos, e eu e minha irmã fomos contratadas também. Só que a empresa fechou. E foi aí que decidiu abrir o salão.A gente abriu um salão na Itinguçú, na Vila Ré [zona leste de São Paulo]. Começou ali, com um espelho, uma cadeira. A gente queria crescer, mas tínhamos o desafio financeiro. Quando fechamos o salão, a gente teve que se reinventar.Por isso digo que sempre fomos criativas para nos reinventar. Passamos pela Feira Preta, pelas acelerações, pelo Facebook, pelo Itaú, pela FGV, aprendemos muito, sobre nós e sobre os negócios, e agora mesmo estamos pensando em como expandir mais nosso empreendimento.Vamos lançar uma plataforma digital e colocar no mercado as Makeda Terapeutas, que atenderão aos clientes em casa. Será uma operação em que todas ganham, cliente, prestadora de serviço e empresa, com empoderamento, empreendedorismo e impacto positivo.E, ainda assim, esse é só mais um passo. Ainda vamos dar muitos outros. | empreendedorsocial |
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] | Um estudo global de dez anos, feito com base em 1,3 milhão de pessoas de 126 países, revela que, apesar do fortalecimento da cultura de doação, foi registrada uma queda crescente neste comportamento, principalmente em alguns dos lugares mais ricos do mundo, como EUA, Canadá, Reino Unido, Irlanda e Holanda.A 10ª edição do Ranking Global de Solidariedade foi produzida pela Charities Aid Foundation (CAF), instituição com sede no Reino Unido e que no Brasil é representada pelo Instituto para o Desenvolvimento do Investimento Social, o IDIS.O levantamento, encomendado ao Instituto Gallup, analisou dados agregados de cada país entre 2009 e 2018, tendo como base as respostas de três perguntas: se o entrevistado ajudou um desconhecido, se contribuiu financeiramente para organizações da sociedade civil e se doou tempo como voluntário para uma organização.O estudo completo pode ser baixado no site oficial.Sete dos dez países mais solidários estão entre os mais ricos do mundo, com os EUA na liderança. Mas o topo do ranking também inclui nações menos ricas, como Mianmar (2º lugar), Sri Lanka (9º lugar) e Indonésia (10º lugar). A Nova Zelândia (3º lugar) é o único país que aparece no top 10 das três perguntas. O relatório identificou ainda os países mais solidários ao longo da década, juntamente com os menos generosos e os que tiveram a melhor e a pior performance no período.Indonésia, Quênia, Singapura, Malásia, Iraque, África do Sul, Haiti, Ruanda, Bósnia e Emirados Árabes foram os países que mais cresceram no ranking de solidariedade.Já Polônia, Turcomenistão, Filipinas, Letônia, República Tcheca, Azerbaijão, Mauritânia, Camboja, Afeganistão e Marrocos os que mais caíram.A América do Sul apresenta um quadro com múltiplas tendências, com um número considerável de países onde os entrevistados afirmam ajudar um desconhecido —isso acontece inclusive em países que sofreram conflitos e crises recentes, como Venezuela e Equador.No continente, o Brasil aparece na oitava colocação, ganhando apenas de Argentina, Equador e Venezuela. No mundo, o país é o 74º da lista solidária.Em outros lugares, apesar do cenário de incertezas econômicas e políticas, a região apresentou um quadro de resiliência geral —mesmo quando houve uma queda no número de pessoas que contribuíram financeiramente com organizações ou doaram seu tempo. | empreendedorsocial |
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] | Recentemente nos Estados Unidos, mais de 180 CEOs de grandes companhias americanas como Amazon, JP Morgan, Apple, Pepsi, Walmart, entre outras, assinaram um manifesto para declarar que os lucros das corporações devem vir junto com ações de sustentabilidade, impactos positivos nas comunidades e no meio ambiente onde estão inseridas, gerando bem-estar social para todas as partes envolvidas com as marcas e empresas.Ou seja, um claro rompimento com as afirmações reinantes durante décadas, por Milton Friedman, onde o único compromisso da empresa e seus líderes era maximizar o retorno ao acionista. Enquanto isso, aqui no Brasil, o Instituto Capitalismo Consciente Brasil chegava a 88 associados —crescimento de 80% nos últimos seis meses—, com a meta de chegar a cem associados, entre empresas e pessoas físicas, até o final do ano.Esse movimento crescente das corporações por procurar novas práticas reforça a crença de que apenas os negócios vão solucionar os problemas da humanidade.O que já é uma verdade comprovada há mais de 200 anos. O capitalismo gerou inúmeros benéficos neste período —reduziu a pobreza extrema de 90% da população mundial em 1800 para menos de 10% hoje em dia, reduziu nesta mesma proporção o analfabetismo, aumentou a renda per capita em mais de 13 vezes, promoveu a revolução tecnológica e gerou prosperidade em todo planeta, entre outros benefícios.Por outro lado, nas últimas décadas, trouxe algumas mazelas como a desigualdade de renda —1% da população detém 82% da riqueza mundial—, e uma concorrência desenfreada aliada com a busca por acumulação sem fim, o que tem criado inúmeros problemas para as pessoas que trabalham e para o nosso planeta. Portanto, mais do que nunca, é preciso um novo capitalismo que ajuste essas distorções.E a jornada para essa nova prática está, entre outros movimentos, no capitalismo consciente, sob os quatro pilares básicos, que se adotados por parte das empresas poderá mudar a visão do capitalismo pela população e gerar resultados ainda mais impressionantes e benéficos para a humanidade.São eles: ter um propósito maior, que responda à pergunta "por que essa empresa existe?", uma liderança consciente que abrace o propósito cuidando e amando as pessoas com quem trabalha e a quem serve, uma interdependência dos stakeholders, sabendo que todos são importantes e não apenas o acionista e ter valores e cultura que permitam ser exemplos para as futuras gerações e perpetuem os princípios do fundador.Nascido nos Estados Unidos em 2008 pelas mãos dos empresários John Mackey, cofundador e CEO do Whole Foods Market, e Raj Sisodia, professor emérito em Babson College, o movimento Capitalismo Consciente sintetiza uma forma de pensar os negócios sob uma perspectiva mais ampla, ao considerar o impacto econômico, social e ambiental que as empresas geram nas comunidades ao seu redor. No Brasil, o ideal do Capitalismo Consciente chegou em 2013, com a criação do Instituto Capitalismo Consciente Brasil (ICCB).Internalizar os pilares do Capitalismo Consciente para transformá-los em ações práticas, consistentes, combinadas e permanentes que possam impactar positivamente todo o ecossistema que está na órbita da empresa é o meio para uma maior e melhor justiça social.Um negócio é bom porque cria valor, é ético porque é baseado na troca voluntária, é nobre porque pode elevar a nossa existência e é heroico porque tira as pessoas da pobreza e gera prosperidade. Mas esses princípios só são válidos se os pilares do capitalismo consciente forem praticados no dia a dia da empresa.Para isso, pressupomos um ambiente competitivo de livre mercado. Capitalismo Consciente não abre mão do resultado, meritocracia, entrega e empenho, mas faz isso olhando o médio e longo prazos e de uma forma humanizada. Por isso, é preciso que a empresa seja rentável, tenha lucro. Partindo desse pensamento fica a pergunta: fazer tudo isso dá maior retorno ao acionista? A resposta curta e rápida é sim.Em 2007 e depois em 2011 foi feito e refeito um estudo nos Estados Unidos da América com empresas que acreditam e praticam esses pilares e comparado com empresas pares, comprovou que as empresas conscientes geraram retorno aos seus acionistas de 1.681% em 20 anos, contra um retorno no mesmo período de apenas 118% das empresas que estão com o mindset no capitalismo tradicional de busca apenas pelo lucro, a qualquer custo e no curto prazo. As empresas conscientes também se mostraram muito mais resilientes em épocas de crise. Esse estudo foi publicado no livro “The Firms of Endearment 2.0” (traduzido no Brasil como “Empresas Humanizadas”).Legal. Mas esses resultados são dos “gringos” num mercado berço do capitalismo onde o Livre Mercado é precondição. E no Brasil funciona? Um país fechado para a economia mundial? Onde fazer negócios é muitíssimo difícil com tanta ingerência estatal? Mas a nossa conclusão foi que sim. Lançamos esse desafio de comprovação para o Prof. Pedro Paro, doutorando de Engenharia de Produção da USP de São Carlos, como seu trabalho de doutoramento e, sim, os resultados foram incríveis e serão publicados em livro até o final do ano.Posso adiantar que as empresas consciente brasileiras, ou melhor as Empresas Humanizadas do Brasil, em períodos longos, de 4 a 16 anos de análise, chegam a gerar um retorno aos seus acionistas 2 ou mais vezes superior à média das 500 maiores empresas do país. As Empresas Humanizadas do Brasil também alcançam junto aos clientes uma satisfação 240% superior, e os índices de engajamento e bem-estar dos colaboradores chega a ser 225% maior, quando comparadas com empresas comuns.Por isso, praticar o Capitalismo Consciente gera mais felicidade e engajamento dos colaboradores, mais fidelidade dos consumidores e fornecedores, mais orgulho da comunidade, mais retorno aos acionistas, promove a distribuição de renda e a justiça social, e, principalmente, faz bem para o Planeta.Então, por que poucas empresas estão nessa jornada? Pela pressão e pela tirania do curto prazo, pela pressão dos investidores especulativos, pelas conclusões superficiais e tendenciosas de alguns analistas financeiros, pelos incentivos de bônus aos executivos desalinhados com objetivos humanos e sustentáveis de médio e longo prazo, pelo ego de seus líderes, enfim, por acreditarem que comando e controle são mais importantes que cuidar e amarE é exatamente por conta desse cenário que o Instituto Capitalismo Consciente Brasil existe e segue sua jornada pelo Brasil: ajudar a transformar o país por meio da inspiração de negócios conscientes, sustentáveis e inovadores, buscando fazer e ser diferente; ajudar a ligar os pontos entre o propósito, que responde por que sua empresa existe, alinhado com a sua visão estratégica, que responde como a empresa ganha dinheiro; gerando seu impacto social, que responde qual a diferença essa empresa faz no mundo.Enfim, não é fácil, e nada muda se você não mudar, mas dá para mudar isso. | empreendedorsocial |
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] | Toda vez que me perguntavam o que meu pai e minha mãe faziam, falava com orgulho que eram professores.Meu pai é professor de faculdade, aposentado e, atualmente, voluntário da Unesp de Botucatu. Teve todos os títulos que um acadêmico pode ter, chegando a ser professor emérito. Minha mãe é pedagoga aposentada que ensinou na escola pública, particular e até lecionou em japonês. Quando perguntavam o que eu queria ser, falava que seria tudo, menos professor.Passei por grandes empresas, fui empreendedor, montei empresa, ONG, associação... Enfim, cá estou. Sou professor com muito orgulho. Tenho até um apelido carinhoso: professor Naka. Dizem que o mundo dá voltas. Agradeço a todas as voltas que ele tem dado.Neste dia tão especial e com tantas discussões polarizadas é sempre importante lembrar que devemos trabalhar e ter um foco em comum como humanidade.Talvez esta falta de um objetivo comum e um propósito seja um dos motivos para que existam tantas pessoas doentes e sem direcionamento. Esta ansiedade que o mundo digital nos traz e as "vidas perfeitas" nas redes sociais funcionam como uma das diversas variáveis.De acordo com a Organização Mundial de Saúde (OMS), o Brasil é o país com o maior índice de ansiedade —9,3% da população convivem com o transtorno.Sabe-se da relação psíquica, psicológica e química desta epidemia. E temos convivido com alunos e alunas, amigos, filhos e filhas de amigos e familiares em nosso cotidiano. Mas podemos trabalhar esta energia para buscar transformações e mudanças na nossa realidade e quem sabe no nosso planeta. Talvez na sua casa, no seu bairro e, quem sabe, no país e em outros.A ativista de 16 anos da Suécia, Greta Thunberg, despertou esta energia e está gerando discussões maravilhosas em todo o mundo. Mobilizando pessoas a favor ou contra, "causando" notícias falsas e fotos montadas, discursando na ONU, trabalhando sempre contra as mudanças climáticas.A jovem sueca gera pauta na internet e na mídia tradicional. Aos 11 anos, ela sofreu uma forte depressão e parou de ir para escola, queixando-se de uma tristeza profunda. Segundo diversas reportagens, o estado emocional da jovem teve muito a ver com a crise climática e ecológica. E ela prometeu a si mesma que iria fazer algo de bom com a sua vida. Em setembro, a adolescente dirigiu-se ao plenário da cúpula do clima na ONU e trouxe fortes acusações a líderes políticos em seu discurso.Ao lado da Greta, neste dia inesquecível, estava a brasileira Paloma Costa, 27, socioambientalista, cicloativista, educadora do clima e mobilizadora da juventude, como ela mesma se intitula. É estudante de direito, assessora do Instituto Socioambiental (ISA) e uma das coordenadoras do Engajamundo.Temas para que alunos e alunas, como a Greta e a Paloma, busquem como propósito é o que não falta. Temos os 17 Objetivos do Desenvolvimento Sustentável (ODS) da ONU, que em 2015 foram definidos com 169 metas.Estes são os nossos sonhos comuns de humanidade e nossa relação com o meio ambiente. Muitos países, estados e cidades estão trabalhando com estes temas, além de empresas e ONGs. Temos que inserir fortemente nas escolas e universidades.Uma pesquisa de 2017 do IBOPE, em parceria com a ONU Brasil, com 2.002 entrevistados em 143 municípios, mostrou que 49% deles não conheciam os ODS e 38% já ouviram falar do tema, mas não conhecem o assunto. Ou seja, ainda falta bastante para que possamos disseminar este projeto comum de habitantes que estão dentro desta ecosfera.Organizações como a Abraps —Associação Brasileira dos Profissionais pelo Desenvolvimento Sustentável– vão discutir, entre os dias 15 e 16 de outubro, sobre as várias temáticas com profissionais de várias áreas e segmentos, trabalhando sempre com educação.O tema é colaboração e ressalta o ODS número 17 de parcerias no evento ODS Talks –5o. Encontro Nacional dos Profissionais pelo Desenvolvimento Sustentável.Outra organização que vem trabalhando com os professores das universidades e faculdades é o ICE – Instituto de Cidadania Empresarial, que possui o Programa Academia financiado pelo BID Lab.Seu objetivo é engajar professores e fortalecer a atuação das Instituições de Ensino Superior (IES) brasileiras nas temáticas de Finanças Sociais e Negócios de Impacto, com ênfase nas três dimensões básicas do ensino: pesquisa, docência e extensão.Além de gerar e disseminar conhecimento possui um prêmio que incentiva os docentes a pesquisar e desenvolver trabalhos com alunos e alunas na temática, o Prêmio ICE - Finanças sociais e Negócios de Impacto. As inscrições estão abertas, e podem participar os alunos de graduação e pós-graduação, juntamente com seus orientadores.O Instituto Akatu de Consumo Consciente, com o Instituto 5 Elementos, a Reconectta e a Virada Sustentável, também possui o "Prêmio Desafio 2030 - Escolas transformando nosso mundo", que visa conhecer iniciativas de instituições do Ensino Básico em prol da sustentabilidade e ligadas aos ODS.Estamos vendo que existe um movimento e que precisamos cada dia mais de professores e professoras que trabalhem transversalmente e/ou diretamente com o tema do Desenvolvimento Sustentável para que possamos gerar mais impactos socioambientais.Tenho a oportunidade de conviver e trabalhar com estes temas com universitários e estudantes do ensino médio e a resposta e soluções para os problemas socioambientais são maravilhosos. Precisamos estimular e questionar cada dia mais esta geração para que juntos possamos desenvolver um pensamento crítico aos modelos existentes e desenvolver novas soluções que levam em consideração a cada tomada de decisão não só os fatores financeiros, mas também as questões sociais e ambientais.Feliz dia dos professores com muito impacto socioambiental. | empreendedorsocial |
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] | A Associação Viva e Deixe Viver (Viva), organização não governamental que congrega mais de mil voluntários responsáveis por contar histórias em 91 hospitais do País, promove na sexta (18) e no sábado (19) a 12ª edição do workshop "A Descoberta do Brincar e Contar Histórias na Saúde Mental".Voltado a estudantes, voluntários e profissionais da saúde e do terceiro setor, o workshop oferece certificado aos participantes e uma programação com palestras, oficinas e roda de conversa. Para participar, basta se inscrever pelo site. O investimento é de 60 reais, para o público em geral, e de 30 reais para estudantes, colaboradores do complexo do Hospital das Clínicas e voluntários da Associação Viva e Deixe Viver.O evento acontece pela primeira vez na Escola de Enfermagem da Universidade de São Paulo (USP), que abriu as suas portas para a discussão do tema.O workshop tem o intuito de reforçar a importância do brincar e da contação de histórias como atividade terapêutica, incentivar a prática de atividades lúdicas no tratamento de crianças e adolescentes com transtornos mentais, além de aproximar a sociedade civil dos profissionais de instituições de referência.A iniciativa conta com apoio do Ministério da Cidadania e do Instituto Helena Florisbal, que desde 2015 atua como parceiro da Viva nesta atividade.A abertura oficial será feita na quinta-feira (17), das 19 às 21h, com uma palestra magna ministrada por Valdir Cimino, presidente da Associação Viva e Deixe Viver e membro da Rede Folha de Empreendedores Socioambientais. Além dele, representantes de outras organizações e profissionais da saúde participarão da abertura. | empreendedorsocial |
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] | É com orgulho que Caio Carmo, 20, carrega o título de embaixador da Litro de Luz na comunidade de Bauna, distante três horas e meia de bote de Carauari (AM), a sede do município.A localidade ribeirinha é uma das beneficiadas pela ação da ONG, presidida por Laís Higashi, finalista do Troféu Grão 2019, realizada com a Asproc (Associação dos Produtores Rurais de Carauari) e parceiros.Nascido e criado em Buana, ele é membro de uma das 22 famílias que receberam o lampião de garrafa pet para auxiliar na iluminação da comunidade que já ficou até seis meses com o gerador movido a diesel quebrado. Mais A seguir, o depoimento dele durante o curso de treinamento para manutenção dos lampiões, após um ano da distribuição dos “litros de luz”, abastecidos por uma pequena placa solar. A Escolha do Leitor está com votações abertas; conheça os finalistas e participe “O Litro de luz é uma inovação que chega para nos mostrar que existem muitas outras que podem melhorar nossas vidas. Ser embaixador é algo importante na sociedade, é saber que as pessoas podem contar com a gente. Eu virei embaixador da Litro de Luz por acaso. Meu primo foi chamado para fazer o curso, mas não deu para ele ir. Acabei indo lá. Não sabia de nada.Foi incrível passar a conhecer e usar uma fonte de energia solar, que não agride o meio ambiente. É motivante pra gente também deixar de usar a lamparina. Somos gratos de ter os litros de luz na nossa comunidade. Só tinha visto energia solar no ensino médio. Mas era uma tecnologia no Japão. Parecia inacreditável. E o litro de luz é muito simples. A gente pode fazer por aqui mesmo, basta ter um cano de PVC e uma garrafa PET. É bem gratificante ver o que significa para as famílias ter luz até mais tarde. O impacto do Litro de Luz na comunidade é muito grande e pode ser testemunhado com o fato de uma mãe estar cozinhando e dando comida para os seus filhos à noite usando uma fonte de luz renovável.Ela não tem um custo extra, o que é bonito de se ver. Antes, ela ia precisa gastar, ter um custo grande com querosene para a lamparina ou para pagar o diesel para o gerador funcionar. Todas as pessoas daqui abraçaram isso como alguma coisa grande que nos aconteceu. Hoje, nos encontramos sem energia na comunidade. O gerador a diesel está quebrado. Através dessa fonte de energia limpa, estamos usufruindo de energia solar, em um lugar que não tem energia elétrica no Brasil. Antes, a gente costumava jantar cedo, pois não tinha energia. O alimento nosso é mais peixe. Se não tomar cuidado pode acontecer algo ruim, engasgar com espinha. Sem luz, a gente ia deitar 19h, 20h.Agora, com o litro de luz dá para ficar mais um tempinho conversando. Ganhamos umas quatro horas. Ficou animado. As famílias e a comunidade socializam mais. O dia fica longo. Antes, a noite demorava a passar.Nossa comunidade usa o litro de luz de forma conjunta também. Um lampião de um vizinho quebra uma peça, o outro ajuda a consertar. Acabei de aprender a fazer a manutenção e vou poder consertar os lampiões que quebraram ou não estavam mais funcionando depois de um ano de uso. É muito útil também para as pessoas que acordam de madrugada para ir trabalhar nas casas de farinha. Ainda no escuro. Hoje, você pega o seu lampião para não andar no escuro no meio da floresta. Pode fazer sua comida antes de ir para a roça. Os seringueiros também usam para ir trabalhar, pois também começam muito cedo. O litro de luz significa tudo isso. É bem bacana mesmo.Atualmente, eu trabalho na agricultura. Ajudo meu pai no plantio de mandioca. Mas também vou voltar a estudar. Terminei o ensino médio há dois anos e agora me matriculei na faculdade de pedagogia. Isso só foi possível pois o curso vai funcionar aqui ao lado, na base da Fundação Amazônia Sustentável, em Bauana mesmo. É uma oportunidade que nem estava esperando. Ter um diploma superior. Terminando, quero fazer alguma especialização na área. Meu sonho é aprender inglês, quero ir mais longe. Não para ficar lá. Quero ter mais conhecimento e trazer para as pessoas que estão aqui.O Litro de Luz é um exemplo. Foi uma bênção. Vivemos muito tempo sem energia. Antes, só tinha lamparina, uma coisa perigosa. Tinha medo de incendiar as casas, que são de madeira. Pode acontecer acidente com criança. Lembro de uma vez que eu estava brincando com a minha irmã, ela chegou tão perto da lamparina que o cabelo dela pegou fogo. Na agonia, graças a Deus, conseguimos apagar. Poderia ter sido um acidente muito grave.Essa era uma preocupação grande até chegar esse movimento do Litro de Luz. | empreendedorsocial |
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] | A Fundação Tide Setubal abre nesta quinta-feira (17) edital para inscrições de projetos no Matchfunding Enfrente.O programa de financiamento coletivo em parceria com a plataforma Benfeitoria receberá inscrições de projetos de periferias urbanas de todo o Brasil para uma campanha de arrecadação. O Matchfunding Enfrente é um modelo de financiamento coletivo turbinado: a cada R$ 1 arrecadado com a rede de apoiadores do projeto, a Fundação destina outros R$ 2 em match, podendo injetar R$ 30 mil totais em cada iniciativa contemplada. Mais Toda pessoa física, jurídica, ou coletivos de periferias urbanas poderão ser proponentes. Além de projetos nascidos em áreas periféricas, as iniciativas a serem apoiadas deverão ter em sua atividade o objetivo de contribuir para o desenvolvimento sustentável das periferias urbanas e o enfrentamento das desigualdades socioespaciais.Presidente do conselho da fundação, Neca Setubal destaca que as periferias são foco da atuação da entidade há 14 anos. "A missão da Fundação Tide Setubal é o desenvolvimento das periferias urbanas, enfrentando as desigualdades e buscando ampliar o conceito de que elas fazem parte da cidade. E o direito à cidade é de todos." Para a socióloga, os territórios periféricos têm potência, mas falta visibilidade. "Buscamos mudar essa chave." Um dos instrumentos é destinar recursos para inovações que partem da própria periferia, diz ela. A primeira fase do Matchfunding Enfrente, de 17 de outubro a 15 de dezembro deste ano, consiste na abertura da plataforma para inscrições e seleção de projetos.Os critérios de seleção passarão pela inovação, impacto e potencial de continuidade que o projeto apresentar. A fase de captação coletiva acontece a partir de março de 2020, quando os projetos selecionados receberão consultoria e recurso inicial para estruturar a campanha de captação. Além disso, a Fundação Tide Setubal mobilizará sua rede e incentivará investidores sociais a apoiarem os projetos selecionados.O Enfrente é resultado da parceria com a plataforma de financiamento coletivo Benfeitoria e se inspira na lógica do canal no YouTube da Fundação Tide Setubal, o Enfrente, que nasceu em 2018 para compartilhar histórias e encontros de enfrentamento das desigualdades nos espaços urbanos de um país entre os mais desiguais do mundo."Estamos fazendo uma aposta. Buscamos descentralizar os recursos, para além do Rio, São Paulo e Minas. Queremos olhar também para o Norte, Nordeste, Sul, Centro Oeste", afirma Neca Setubal, após a apresentação da ferramenta de financiamento no Impact Hub, na sexta-feira (11). | empreendedorsocial |
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] | Em 13 de novembro, São Paulo se tornará por um dia a capital dos Objetivos de Desenvolvimento Sustentável definidos pela Organização das Nações Unidas (ONU).Realizado pela Agenda Pública e pela Estratégia ODS, o evento pretende sensibilizar o público com debates, oficinas, atrações culturais e cases de soluções que já atendem aos ODS.Interessados podem conferir a programação completa e se inscrever gratuitamente pelo site oficial.O intuito é promover a Agenda 2030, plano de ação mundial criado pelos países que integram a ONU para alcançar 169 metas a partir de 17 Objetivos de Desenvolvimento Sustentável.E faltando apenas dez anos para que o prazo se esgote, organizações brasileiras que lideram essa agenda têm trabalhado para promover uma verdadeira revolução da narrativa sobre desenvolvimento sustentável, favorecendo um maior engajamento de governos, empresas e sociedade civil em soluções concretas.Com cofinanciamento da União Europeia, o festival espera democratizar a discussão sobre sustentabilidade no Brasil, não apenas com governos, empresas e academia, mas envolvendo a população.Nesta primeira edição, o tema será a ODS 11 Cidades e Comunidades Sustentáveis com foco em desenvolvimento econômico, redução de desigualdades, trabalho decente para todos, entre outros assuntos. Os debates serão baseados em casos reais. | empreendedorsocial |
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] | A Conferência Anual da ANDE (Aspen Network of Development Entrepreneurs) aconteceu entre os dias 24 e 26 de setembro em Washington e reuniu, mais uma vez, os principais atores globais no apoio aos SGBs (Negócios Pequenos e em Crescimento) —pequenas empresas em crescimento que contribuem fortemente para o desenvolvimento das economias emergentes.Atualmente são mais de 300 organizações. O Brasil foi representado pela presença do Impact Hub, da Vox Capital, do ICE e da Aliança Empreendedora.A conferência aconteceu em paralelo à Assembleia Geral das Nações Unidas. Como ficou claro em várias falas, pesquisas científicas e manifestações, particularmente nas palavras da Greta Thunberg, não podemos mais continuar fazendo business as usual (negócios como os de sempre), precisamos de mudanças radicais se ainda queremos continuar na terra, é urgente.Em 2019, a ANDE comemorou seus dez anos, e a estratégia para os próximos dez anos será focada em colocar o empreendedorismo a serviço dos temas mais urgentes para as pessoas e para o planeta.O primeiro deles é como os SGBs podem contribuir para gerar ações efetivas na conservação do meio ambiente e na luta contra as mudanças climáticas.Para exemplificar, diversos membros da ANDE estão desenvolvendo estratégias para apoiar negócios da economia regenerativa. O Impact Hub tem uma parceria global com a WWF e juntos estão criando formações para apoiar o crescimento das empresas sociais que atuam na preservação de biomas no Brasil e no mundo.São milhares de pequenas empresas sociais demonstrando que é possível gerar renda com atividades que não só evitam a destruição do meio ambiente como também ajudam a preservá-lo.A Fundação Grupo Boticário também tem apoiado trabalhos nesse tema e, junto com a ANDE, fará uma pesquisa dos investimentos de impacto na América Latina, com destaque para as oportunidades de investimento que promovem a conservação.O segundo foco é a busca pela igualdade de gênero. Os SGBs têm um papel fundamental nessa transformação, já que eles geram milhares de empregos e renda, e ainda hoje refletem a desigualdade presente na sociedade.Durante a conferência foram realizadas sessões para não só avaliar quais negócios são liderados por mulheres, mas também fomentar uma transformação cultural nessas empresas.Estão sendo conduzidas várias pesquisas para apoiar aceleradoras a contribuírem com essa transformação. Um exemplo é a pesquisa da ANDE no Brasil, em parceria com o British Council e o IDS da Universidade de Sussex. Juntos estão entrevistando empreendedoras e empreendedores, organizações intermediárias e investidores para trazer uma lente de gênero para os processos de aceleração dos negócios no Brasil.Nas pesquisas da GALI (Global Accelerator Learning Initiative), que já avaliou o trabalho de aceleradoras com mais de 20 mil negócios no mundo, fica claro que os negócios que incluem mais mulheres têm melhor performance financeira.No entanto, a mesma pesquisa mostra que as empresas lideradas por homens têm muito mais facilidade de acessar capital, demonstrando claramente como a avaliação de investidores e instituições financeiras é bastante enviesada.Na rede global do Impact Hub temos 65% da equipe formada por mulheres, sendo que o board global e a equipe executiva também têm maior presença do sexo feminino. As mulheres compõem 46% dos nossos membros totais e 57% do número de participantes em nossos programas. Mesmo assim, elas recebem menos investimentos de fundos e de investidores anjos.Finalmente, o terceiro foco é não só na geração de empregos, mas também na qualidade dos empregos gerados pelos SGBs.A geração de empregos foi sempre mensurada pelas organizações que apoiam SGBs, mas agora elas estão qualificando mais as suas análises para entender em quais setores, categorias e tipos de SGBs tendem a gerar empregos de maior qualidade.O nível de desigualdade tem continuado a crescer na maioria dos países, portanto gerar empregos que simplesmente reforçam essa desigualdade não será suficiente para que seja criada uma sociedade mais justa e que, acima de tudo, aproveite da melhor forma o potencial das pessoas.A tecnologia que muitas vezes é vista como uma vilã dos empregos pode ser uma importante aliada para a geração de empregos de qualidade. Um exemplo interessante apresentado na conferência foi como a GIG Economy (economia do freelance ou sob demanda) pode ser tanto uma ameaça como uma oportunidade de gerar mais empregos e de maior qualidade. Para isso é fundamental que aqueles que estão apoiando e investindo nessas plataformas tenham consciência da importância da qualidade dos empregos gerados, tanto para criarmos um mundo mais justo quanto para assegurar a sustentabilidade dessas empresas no longo prazo.O empreendedorismo como força criativa do ser humano deve estar a serviço dessas causas. É urgente e possível criar um mundo onde os negócios trabalham para não só conservar, mas regenerar tudo que já destruímos da natureza, para criar oportunidades iguais para todos os gêneros e incluir a todos nesse processo com empregos e oportunidades de trabalho de qualidade. Não podemos esperar mais. | empreendedorsocial |
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] | Com recorde de engajamento batido ano a ano, a categoria Escolha do Leitor do Prêmio Empreendedor Social convida os internautas a conhecer as sete iniciativas finalistas de 2019 para escolher sua favorita. Nos primeiros dez dias de votação, a líder de votos é Alcione Albanesi, fundadora dos Amigos do Bem, organização que combate a pobreza extrema no sertão nordestino. A empreendedora oscila na faixa de 70% dos votos, que já ultrapassaram os 300 mil no total.Em segundo lugar está Gustavo Glasser, criador da Carambola, negócio social que trabalha pela inclusão de negros, LGBTs e mulheres no mercado de tecnologia, com 6%.Na terceira posição da disputa aparece Laís Higashi, da Litro de Luz, com 5,5% da preferência pela atuação para levar iluminação sustentável a comunidades afastadas que ainda vivem na escuridão.É a radiografia do momento, com percentuais que se alteram diariamente de acordo com o engajamento.A enquete está aberta à votação até as 18h do dia 1º de novembro. O escolhido do público será conhecido na cerimônia de premiação em 4 de novembro, no Teatro Porto Seguro, em São Paulo. No ano passado, a Editora Mol ergueu o troféu da categoria popular com 80,1% dos 516.395 votos computados. O concurso deste ano promete bater a marca, após o sucesso da primeira semana de votação no site da Folha. São sete iniciativas de impacto socioambiental que concorrem à Escolha do Leitor, entre eles três candidatos que disputam a categoria principal, o título de Empreendedor Social do Ano; dois indicados ao Empreendedor Social de Futuro; e duas finalistas ao Troféu Grão. Todos os finalistas entram na briga da categoria popular apresentando suas trajetórias e iniciativas em vídeos de um minuto de duração. Mais Pelo quarto ano consecutivo, a Fundação Banco do Brasil (FBB) é patrocinadora exclusiva da enquete.Segundo o presidente da organização, Asclepius Soares, a Fundação tem como propósito a valorização de vidas para transformar realidades, e destina seus investimentos ao desenvolvimento e capacitação de comunidades em vulnerabilidade social, tornando-as protagonistas na busca por soluções inovadoras."Essa missão conversa com o objetivo do Prêmio Empreendedor Social, que é reconhecer e visibilizar os líderes socioambientais mais empreendedores no país, estimulando, assim, a criação de mais iniciativas transformadoras."Segundo ele, a parceria com o Empreendedor Social é muito importante, sendo uma das premiações mais concorridas do mundo. "E ainda valoriza iniciativas de grande impacto, empoderando grupos historicamente excluídos."Apoiar a Escolha do Leitor tem um lógica de difundir ainda mais o empreendedorismo social. "A categoria de voto popular é uma ferramenta democrática que traduz a opinião das pessoas e sinaliza as soluções mais inovadoras para ajudar a resolver problemas sociais", afirma o presidente da FBB, que investiu R$ R$ 117 milhões em 2018 na área social.A Fundação realiza em 2019 a 10ª edição do Prêmio Fundação Banco do Brasil de Tecnologia Social, cujo objetivo é disseminar o conceito e mapear iniciativas em todo o país.Desde 2001, a premiação é feita a cada dois anos, sendo reconhecida como uma das principais do terceiro setor.Três finalistas em cada uma das oito categorias do concurso da FBB concorrem aos prêmios de R$ 50 mil para o primeiro colocado, R$ 30 mil para o segundo e R$ 20 mil para o terceiro. A cerimônia será em 16 de outubro, em Brasília. | empreendedorsocial |
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] | Telines Basílio do Nascimento Júnior, 54, veio do Rio de Janeiro para São Paulo em busca de uma oportunidade de trabalho e de rumo para sua vida.Sem êxito na busca, encarando o preconceito e também o desemprego, começou a se virar com bicos. Ao mesmo tempo em que mergulhava no mundo das drogas, ele descobria a dureza da rotina de um catador de material reciclável numa grande metrópole.“Eu desci ao fundo do poço. Não tinha família, não tinha ninguém. Só as ruas”, recorda-se.Conhecido como Carioca, o ex-catador é hoje um dos principais nomes da reciclagem na capital paulista.Ele preside a Coopercaps (Cooperativa de Trabalho de Coleta Seletiva da Capela do Socorro), na zona sul de São Paulo, que conta com 235 cooperados, sendo responsável por reciclar 12 toneladas de lixo por dia —um terço do que é reaproveitado em São Paulo.“Eu sou o que sou hoje muito por ter conhecido o Guilherme, da Boomera. O que ele me ensinou e fez a gente crescer não está escrito”, afirma, referindo-se a Henrique Guilherme Bramme Jr., 42, fundador do negócio social que reaproveita materiais difíceis (leia-se plásticos compostos). Mais O engenheiro é um dos finalistas do Prêmio Empreendedor Social como fundador da Boomera, que inova e gera impacto social fazendo do conceito de economia circular uma realidade por meio de engajamento de indústria, academia e cooperativas. Carioca diz que conhecer o empreendedor social foi um divisor de águas na vida dele e da cooperativa. "A gente não tirava nem R$ 50 por mês." A renda dos catadores, agora na pele de agentes ambientais, pode chegar a R$ 1.500. "Guilherme se mostrou preocupado com a saúde e com a segurança dos trabalhadores, reformou os vestiários e nos deu aulas de gestão, de como poderíamos nos tornar autossustentáveis. Isso melhorou a autoestima e a renda de todos."Leia a seguir o depoimento de Carioca. A Escolha do Leitor está com votações abertas; conheça os finalistas e participe Minha trajetória em São Paulo é parecida com a de vários cariocas, de muitos Joões e Marias. Cheguei ainda jovem. Via que era a cidade das oportunidades. Porém, logo me encontrei desempregado, sem ter uma fonte de renda.Fui apresentado por um colega a um ferro-velho. Eu deixava meu documento e ficava com uma carroça para trabalhar durante o dia. Nessa brincadeira, foram 12 anos, difíceis, muito difíceis.Isso porque, na rua, um dia você almoça, no outro você janta. Carroceiro é como burro sem rabo. Quando você está na rua, não tem consciência. Eu era jovem e aquilo mexia. No frio, o álcool vale muito mais. Então fui me entregando a essas coisas. Do álcool você parte para a maconha, depois para a cocaína. Então você vai caindo, caindo. E eu fui salvo pelo lixo.Em 2002, fizeram uma mobilização, um senso dos carroceiros. Aí selecionariam 46 pessoas para uma capacitação na Prefeitura de Santo André, duas vezes por mês. Eles davam a passagem e uma cesta básica. Imagina isso! Para quem não tinha nada, largado nas ruas, agora eu tinha uma chance e eu a agarrei.Minha vida mudou completamente quando fui apresentado ao cooperativismo e à possibilidade de criar uma cooperativa. Isso foi um divisor de águas.Até então, eu não sabia que poderia ser um líder. Hoje as pessoas já veem no Carioca a possibilidade de transformar vidas.Por meio da cooperativa, consegui fazer uma faculdade. Sou formado em gestão ambiental e pós-graduado em gestão de projetos. Posso ser um multiplicador. Eu compartilho com os meus cooperados aquilo que eu aprendi.Fui convidado pelas prefeituras de São Paulo e de Osaka, no Japão, para ir lá falar um pouco do nosso trabalho. Acredito que me saí bem, porque acabei ganhando um curso de resíduos sólidos urbanos [em Osaka].Tudo o que tenho e tudo o que sou eu devo àquilo que as pessoas chamam de lixo. Ele me reciclou.A Coopercaps foi constituída há 16 anos. Hoje, representa três unidades, a Interlagos, a Paraisópolis e a Central Mecanizada de Triagem Carolina Maria de Jesus. Contamos com 235 cooperados associados.O lixo é o luxo. E, com certeza, ele transforma vidas. Quando se fala em sustentabilidade, a gente enxerga logo o tripé econômico, social e ambiental. Mas a cooperativa tem uma missão social muito forte.A parceria com a Boomera foi um marco de mudança de atitude da cooperativa. A parte principal foi a formação e capacitação em gestões de cooperativismo e de administração. Começamos a ter uma visão de um negócio sustentável.Houve uma preocupação maior com a segurança e a saúde dos nossos trabalhadores, com a criação de departamentos e de processos internos. Aumentou o fluxo produtivo e os ganhos. Hoje, nossos cooperados têm uma renda média em torno de R$ 1.700, R$ 1.800 por mês. Se compararmos com a média nacional, que está em cerca de R$ 500, R$ 600, foi um salto muito grande.Isso ocorreu a partir do momento em que nós começamos a entender que precisávamos diversificar o nosso faturamento. Só coletar, separar, prensar e vender não seriam suficientes para que conseguíssemos fechar as contas.Começamos a criar produtos e, a partir daí, vender outros tipos de serviços, como palestras, gestão ambiental em prédios residenciais e industriais, prestação de serviço para o município e empresas. Isso incrementou o ganho dos cooperados. O resultado impacta completamente na vida das pessoas. Aumenta autoestima, diminui a rotatividade. Os cooperados conseguem obter conquistas, comprar um PlayStation para o filho, um carro, um terreno ou um apartamento. São vitórias individuais, mas que a gente acaba compartilhando.Há também cooperados estudando em faculdades, outros que conseguem pagar os estudos dos filhos. O nosso objetivo maior é gerar emprego e renda. As pessoas são o mais importante de tudo.Cerca de 70% do nosso quadro são mulheres. Elas se sentem seguras de trabalhar perto das residências. O filho estuda perto. A creche é próxima, o posto de saúde é também.A cooperativa tem um relacionamento grande com todos os atores envolvidos ao redor da comunidade.A gente tem um trabalho há dois anos com uma casa de recuperação de drogados. Uma vez por mês, passamos um dia lá com o pessoal, tentando motivá-lo.Por meios de exemplos que temos na cooperativa, buscamos mostrar que é possível mudar. Quando termina o tratamento, a cooperativa absorve a mão de obra deles também.A gente reintegra essas pessoas que se sentiam excluídas da sociedade.Essa parceria com a Boomera tem um significado, para nós, muito forte, porque a gente não recicla só o lixo, a gente recicla vidas. E isso, depois de 16 anos, a gente percebe que é o carro-chefe da cooperativa: reciclar vidas.Foi um incentivo para que eu voltasse a estudar, um ex-dependente químico e ex-catador de lixo. E, mesmo com o lado econômico, com a nossa profissionalização, vejo que a Boomera se preocupa, primeiro, com as pessoas. | empreendedorsocial |
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] | Toda vez que tenho o privilégio de estar com indígenas brasileiros, me sinto como se aquele momento fosse tão valioso quanto várias sessões de terapia ou muitas aulas na escola tradicional. Foi assim que me senti visitando recentemente a aldeia Tenondé Porã, que, por incrível que pareça, está localizada dentro da maior capital do Brasil, São Paulo. O motivo da visita? Outro presente: promover o encontro e o intercâmbio de experiências entre a aldeia e Valdemar Lins, representante da AYRCA - Associação Yanomami do Rio Cauaburis e Afluentes e coordenador do projeto Yaripo - Pico da Neblina.,que veio lá de Maturacá, município de São Gabriel da Cachoeira (AM), região conhecida pelos Yanomami como Urihi a, que em português pode ser traduzido como nossa terra-floresta. Maturacá fica fica a 14 horas de barco de São Gabriel da Cachoeira, que por sua vez fica a 2 horas de voo de Manaus, capital do Amazonas. Tive a oportunidade de conviver com Valdemar, que veio participar do primeiro debate sobre turismo em terras indígenas, promovido pelo Coletivo Muda pelo Turismo Responsável —do qual sou fundadora— em parceria com o Ministério do Turismo e realizado dentro da maior feira de turismo da América Latina, a Feira das Américas. Fizemos história ao colocar indígenas em seu lugar de direito, de onde nunca deviam ter saído: o palco. Operadoras especializadas em turismo responsável na Amazônia, a FUNAI (Fundação Nacional do Índio) —órgão responsável por regulamentar o turismo em terras indígenas desde 2016—, Valdemar e Kerexu Mirin, presidente da Associação da Aldeia Guarani Krukutu, trataram de esclarecer, conceituar e desmistificar a importância do turismo como vetor de desenvolvimento social, ambiental e econômico para os povos indígenas. O evento foi um sucesso, o auditório não comportou todas as pessoas, muitas tiveram que se sentar no chão. Todo mundo ali: agentes de viagem, guias, profissionais do setor, gestores públicos. Todos querendo saber mais, entender, tirar suas dúvidas, se aproximar do tema, que ainda é muito recente.Impressiona a pouca idade dos dois. Valdemar tem 27 anos e Kerexu tem 23, ambos já ocupando papéis de protagonistas em suas aldeias. Quem convive com indígenas sabe que os mais velhos é que costumam estar à frente nestes assuntos. Sinal de que os tempos estão mudando nessas bandas também, e que mais Gretas Thunberg virão por aí. Aprendi tanto com Valdemar durante todos esses dias, suas falas escassas, seu olhar aberto e atento, suas conclusões precisas me mostraram o quanto precisamos aprender a ser objetivos, a focar no que realmente importa e a escutar o silêncio. Com os guarani, junto com Kerexu e durante a visita, aprendi a verdadeira importância do tempo e como é preciso estar presente no que se faz, respeitando o ritmo do indivíduo e da natureza, e a persistência de querer resgatar e preservar sua cultura através do turismo responsável.E foi da Jerá Poty Mirin, líder da aldeia Tenondé Porã, que ouvimos algo que sacudiu o pensar. Jerá atua há 6 anos num movimento de resgate das sistemas tradicionais agrícolas e da plantação orgânica na sua aldeia. Ia dizer que a proximidade com a cidade não estimula as roças, mas a verdade é que as aldeias estão dentro da cidade e mesmo assim eles persistem no seu cultivo.Ela já rodou Brasil e América do Sul intercambiando sementes e espécies. Só de batatas, deve ter mais de 50 por lá. Jerá é professora, estudou pedagogia e hoje se considera agricultora, sua atividade principal, e tem muito orgulho disso. Com uma fala bem simples, compartilhou suas reflexões com a gente. “Os juruás [brancos] vivem com a ilusão de que precisam estudar, ter uma carreira e seguir um plano igual ao de todo mundo, para ser feliz e ter sucesso. Quem disse isso? Hoje eu sou agricultora, vivo na minha aldeia, sou feliz.”Finalmente, falamos sobre o turismo. Para eles, a visitação é encarada como uma forma de educação e desmistificação da cultura indígena para os não indígenas (assim como contei aqui na Folha sobre os Xavantes). A aldeia Tenondé Porã recebe principalmente grupos de escolas paulistanas, públicas e privadas. Desde que o plano de visitação do território foi aprovado e culminou neste site lindo, onde são feitas as reservas e a divulgação das atividades, aumentou muito a procura de turistas por lazer, os quais na maioria das vezes estão em pequenos grupos (famílias ou casais), o que Jerá sabiamente explicou que não desejam. Um grupo é muito mais vantajoso e eu logo pensei com a minha cabeça de operadora: “sim, claro. Mas por que então não cobrar um valor mais alto dos grupos menores e assim garantir a mesma receita entrando?”Ainda bem que pratiquei a respiração, a pausa e a escuta. Em pouco tempo ela respondeu antes que eu pudesse perguntar: “a gente não quer viver de turismo, precisamos fazer nossas coisas. Com as visitas queremos mesmo é sensibilizar as pessoas, então quando vem um grupo grande a chance de resultado é muito melhor.” Ou seja, dinheiro é bom, mas claramente não é a prioridade. Para que o dinheiro sem o tempo? Tão simples. Tão óbvio. Tão transformador.Imagina se cada brasileiro pudesse ter essa experiência e saísse de lá com esse questionamento: de que serve o dinheiro sem o tempo? Qual seria o impacto nesse indivíduo e no coletivo? O turismo responsável é uma boa alternativa para os povos indígenas, desde que eles sejam protagonistas no processo de planejamento, organização e implementação. Além disso, o papel de parceiros sérios e sensibilizados faz com que o processo de venda seja um verdadeiro “filtro”, fazendo com que os turistas sejam pessoas sérias, abertas e que possam honrar verdadeiramente o privilégio de beber da fonte da nossa ancestralidade. É nisso que os membros do Coletivo Muda —incluindo a Vivejar, minha empresa— acreditam. Não só para os povos indígenas, mas para todos os povos tradicionais brasileiros. Permita-se viver uma experiência assim: simples, óbvia, transformadora. | empreendedorsocial |
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] | Ao comentar o atual movimento de empreendedorismo feito por mulheres negras no Brasil, a designer, empresária, youtuber e apresentadora de TV Ana Paula Xongani, 31, faz questão de lembrar a trajetória das gerações passadas. Ela se mostra otimista e diz acreditar que sua filha viverá em país com mais possibilidades do que ela, sua mãe e sua avó tiveram. “Eu tive uma vida com mais oportunidades que a minha mãe, que teve mais que a minha avó, que teve mais que a minha tataravó. Se a gente for parar para pensar, a minha tataravó foi escravizada”, afirma. Ana Paula, que é sócia com a mãe do ateliê de moda Xongani, na zona leste de São Paulo, participa desde 2010 como empreendedora da Feira Preta, festival de cultura negra, que apresenta conteúdos, produtos e serviços em diferentes áreas do empreendedorismo para incentivar e dar luz ao protagonismo negro. Mais Ela destaca que desde criança já frequentava a feira, que teve a sua primeira edição em 2002, capitaneada pela empreendedora social Adriana Barbosa —finalista do Troféu Grão no Prêmio Empreendedor Social 2019. Segundo Ana Paula, a iniciativa foi fundamental para o desenvolvimento do ateliê e continua sendo muito importante ainda hoje.A Escolha do Leitor está com votações abertas; conheça os finalistas e participe As negras sempre foram empreendedoras no Brasil, desde as quituteiras. Falar hoje sobre o grande momento do empreendedorismo negro e feminino no país é um reconhecimento dessa trajetória. A gente vem discutindo e pensando como que essas mulheres estão empreendendo e os motivos, que são vários. E vou levantar dois deles. O primeiro é que somos extremamente criativas e o potencial é muito grande. Fazemos isso há muito tempo. O segundo é por necessidade. O país não nos absorve por causa do racismo estrutural, não absorve essas mulheres negras no mercado de trabalho.Então, como alternativa, a gente empreende. Cria grandes negócios, muitas vezes com pouco recursos, estimulando a criatividade, inovando de formas absurdas. Ser uma mulher preta e empreendedora no Brasil hoje é se opor ao racismo estrutural e, principalmente, fazer o reconhecimento da força de trabalho que sempre esteve presente na construção do país. Sou otimista. Eu acredito que minha filha vai ter uma vida de mais oportunidades do que eu tenho. Eu tive mais do que minha mãe, que teve mais do que a minha avó, que teve mais do que a minha tataravó. Se a gente for parar para pensar, a minha tataravó foi escravizada. Tem uma coisa que eu gosto de dizer que é: a escravidão “acabou” [Ana Paula destaca que são muitas as aspas] no papel há só 131 anos. É tudo muito recente. Eu ainda sofro com racismo. Minha filha também. Mas o que esse povo preto fez em 131 anos é revolucionário. É inovação atrás de inovação. Eu consigo olhar as minhas gerações anteriores e ver, em cada uma delas, grandes saltos. Eu sou filha de pais ativistas, superligados aos movimentos sociais. A primeira vez que eu fui à Feira Preta eu tinha uns 12 ou 13 anos. Acho que era na edição de abertura. Lembro-me de que minha primeira boneca preta foi comprada na feira. Já fui acompanhada da minha avó, que hoje é uma senhora de 85 anos, e da minha mãe, que é uma sexagenária, como ela gosta de falar. Essas três gerações já participaram e foram impactadas. Só que eu já sou mãe e cheguei a ir grávida para a Feira Preta. Fui com um barrigão. E, nos cinco anos seguintes, a minha filha foi comigo. Costumo dizer que, para mim, é regra: Feira Preta, Natal e Ano-Novo fazem parte do meu encerramento de ano. Minha primeira participação como empreendedora na feira foi em 2010. Lá, a gente entendeu que existia um mercado que estava carente, e que a gente poderia cobrir. Ali foi um estouro, até chegar ao Lázaro Ramos, que usou roupas que criamos no Mister Brau. Hoje eu tenho duas empresas. Uma é o Ateliê Xongani, onde tudo começou, junto com a minha sócia, que é a minha mãe. É um lugar onde a gente, a partir da moda, promove conscientização racial, discussões, conversas. A outra empresa que eu tenho é a Ana Paula Xongani, que é de comunicação, de criação de conteúdos para a internet e muito mais. A Feira Preta foi fundamental para o início da Xongani e é fundamental todos os anos para a gente entender o mercado em que a gente trabalha. Para compreendermos quem é nosso público consumidor, que o Brasil é vasto e que tem pessoas para consumir em diversos lugares. A feira faz essa reunião, essa união de pessoas. Também é uma oportunidade de conhecer outros empreendedores e fazer colaborações, encontros entre as marcas. É um lugar de experimentação, de lançamentos de coleções, onde podemos conhecer, de pertinho, o público para quem a gente trabalha. Em 2015, nós realizamos um evento só com youtubers negros na feira e foi um baita sucesso. É como se a feira recarregasse as baterias para encarar um ano de lutas. Muitas vezes já me perguntaram quem é uma mulher negra que me inspira além da minha mãe. Eu sempre falo da Adriana [Barbosa, presidente do Instituto Feira Preta], porque acho incrivelmente lindo como ela é potente, como consegue articular e dar oportunidade para que tantas pessoas empreendam, e também o quanto ela é vanguarda nesse assunto. Ela parece uma maga na feira, sempre discreta, mas nunca vi ninguém falar e organizar como ela. | empreendedorsocial |
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] | Sete finalistas disputam os troféus de líderes em inovação e impacto em três categorias do Prêmio Empreendedor Social 2019, quando são celebrados os 15 anos da premiação no país.Na categoria principal, Alcione Albanesi (Amigos do Bem), 57, Guilherme Brammer Junior (Boomera), 42, e Thomaz Srougi (dr.consulta), 43, estão concorrendo ao título de Empreendedor Social do Ano de 2019.Já na categoria Empreendedor Social de Futuro disputam Diogo Tolezano (Pluvi.On), 35, e Gustavo Glasser (Carambola), 35. Enquanto no Troféu Grão, dedicado a causas, são finalistas Adriana Barbosa (Preta Hub), 42, e Laís Higashi (Litro de Luz), 27.“São sete empreendedores sociais que representam um ecossistema vibrante e comprometido em realizar transformações profundas nas áreas de educação, saúde, ambiente e também no empoderamento de populações vulneráveis e excluídas”, afirma Sérgio Dávila, diretor de Redação da Folha.Entre as inovações estão plataformas para desenvolver o potencial de empreendedores negros, metodologia para reciclagem que envolve academia, indústria e catadores, e uso de tecnologia para levar eficiência e baixar custos no atendimento de saúde. Mais As sete iniciativas concorrem ainda na Escolha do Leitor, categoria na qual o público elege sua favorita em enquete no site da Folha. Os concorrentes contam suas histórias de impacto social em vídeos de um minuto para conquistar o voto dos internautas.A Escolha do Leitor está com votações abertas; conheça os finalistas e participePelo quarto ano consecutivo, a enquete tem patrocínio exclusivo da Fundação Banco do Brasil. “A categoria Escolha do Leitor, de voto popular, é uma ferramenta democrática que traduz a opinião das pessoas e sinaliza as soluções mais inovadoras para ajudar a resolver problemas sociais”, afirma Asclepius Soares, presidente da Fundação Banco do Brasil.O público tem até as 18h do dia 1º de novembro para votar. Um júri de especialistas escolherá os vencedores entre três finalistas na categoria principal, dois na de Futuro e duas concorrentes ao Grão.Os premiados serão anunciados em cerimônia no Teatro Porto Seguro, em 4 de novembro, em São Paulo. Todos eles terão seus perfis publicados em caderno especial e site, na edição de 5 de novembro.A Folha realiza a premiação desde 2005 em parceria com a Fundação Schwab, uma das comunidades do Fórum Econômico Mundial. A premiação internacional passou a contar com três novas categorias.O Empreendedor Social do Ano no Brasil, selecionado pela Folha, é avaliado pelo conselho da Fundação Schwab para integrar a comunidade, que a partir deste ano agrega representantes corporativos, do setor público e pensadores.“Reconhecemos os campeões da inovação no setor social, mas também nos negócios, no governo e na academia”, afirmou Hilde Schwab, cofundadora e presidente da fundação, ao anunciar os 40 agraciados neste ano em todo o mundo.Três deles brasileiros: Rodrigo Pipponzi e Roberta Faria, fundadores da Editora Mol e vencedores do Empreendedor Social 2018, além do filósofo Roberto Mangabeira Unger, selecionado entre Líderes de Conhecimento no concurso mundial.Nesta 15ª edição no Brasil, o Prêmio Empreendedor Social tem patrocínio de Coca-Cola, Cervejaria Ambev, IEL, uma iniciativa da CNI (Confederação Nacional da Indústria), e Fundação Banco do Brasil. Conta com apoio do Instituto Porto Seguro. British Council, Faap, Fundação Dom Cabral, Insper e UOL são parceiros estratégicos. | empreendedorsocial |
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] | Ao analisarmos o termo diversidade, na sua essência, percebemos que, de fato, é uma condição para a sustentabilidade. A floresta ou a caatinga, dependendo do bioma, só apresenta sinais de sustentabilidade quando está de pé e caracterizada pela biodiversidade. É como se uma árvore fosse esteio para as outras. É como se uma alimentasse as outras. É como se uma desse abrigo para as outras numa relação de reciprocidade. A natureza nos inspira muito e pode ser sem sombra de dúvida um laboratório de aprendizado para muitas outras iniciativas na vida dos que habitam o planeta. Isto é, se estiver equilibrada, se estiver diversificada. Nesse contexto, no momento vivemos um estado de apreensão com os constantes focos de queimadas, principalmente, no Amazonas.Na vida, a diversidade de opinião é também quem assegura condição para um debate aprofundado e uma tomada de decisão amadurecida, capaz de gerar sustentabilidade, capaz de ser assumida de forma coletiva, com maiores possibilidades de dar certo, afinal não se tratará da ideia ou opinião de uma pessoa, mas, fruto da coletividade, do aprofundamento de ideias e opiniões.Portanto, aqui reside uma possibilidade real de haver corresponsabilidade, de o "dar certo" ser fruto do assumir de muitas pessoas, e não de um salvador da pátria.É por isso que o caminho para o processo de desenvolvimento com condições de sustentabilidade estará no esperançar da coletividade, na construção coletiva do conhecimento, em que um buscará inspiração e motivação no outro.No campo da economia e, sobretudo, no âmbito da economia solidária, a diversidade de negócios e iniciativas pode também ser algo que gera equilíbrio, que possibilita uma realidade na qual uma iniciativa possa encontrar âncora na outra e, assim, consiga apresentar condições de viabilidade no todo.Quem tem apenas uma fonte de troca ou de comercialização para obtenção de dividendos em dado momento pode se ver em estado de ameaça.A dependência é sempre ameaçadora da condição de sustentabilidade, enquanto a diversidade é uma aliada, uma pré-condição para que as iniciativas deem certo e tenham vida longa.Nesse sentido, é possível oferecer um olhar sistêmico sobre a possibilidade de a diversidade ser um caminho para uma melhor realidade econômica de uma comunidade, de uma região e de um país.Também no agro ecossistema de produção familiar a realidade não é diferente: a diversidade é condição fundamental, tanto para o abastecimento familiar como para ofertar o excedente por meio da comercialização e para o equilíbrio ambiental.Por último, destaco que no processo de captação de recursos, que busca o financiamento das causas sociais e a diversidade de fontes, é, sem sombra de dúvida, um caminho para a sustentabilidade.A dependência de uma única fonte ou de poucas fontes pode ser um problema, uma vez que quando as poucas fontes se esgotarem a instituição estará em apuros, sem recursos para manter as ações planejadas e prosseguir com os processos de formação em andamento.Portanto, diversificar a carteira de fontes de financiamento com vários mecanismos e várias iniciativas é uma condição essencial para gerar sustentabilidade a médio e longo prazo.Evidentemente, para diversificar as fontes de financiamento se faz necessário planejar diversas formas de ofertas, incluindo um qualificado processo de gestão e transparência, de tal modo que se possa gerar atratividade nos mais variados seguimentos da sociedade, conquistando-os como corresponsáveis, como aliados das causas trabalhadas. | empreendedorsocial |
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] | Nesta sexta-feira (27), em comemoração ao Dia da Responsabilidade Social, a Fundação Armando Alvares Penteado (FAAP) mobiliza professores e voluntários para receber cem jovens do Instituto PROA, para uma tarde de capacitação e inclusão cultural.Oficinas de animação, apresentação de TV, dobraduras em papel e confecção de máscaras são algumas das atividades programadas.Na oficina de animação, os jovens vão aprender técnicas de stop-motion, que dão vida aos moldes de massinha e, no estúdio de rádio e televisão, vão vivenciar os bastidores de uma gravação.Também vão produzir objetos criativos, a partir de materiais que seriam jogados no lixo, aprender a técnica de dobradura em papel especial para cartões com molduras tridimensionais e confeccionar máscaras de papel que partem da estilização de animais.Por meio dessa parceria com o Instituto PROA, iniciada em 2017, a FAAP já recebeu mais de 700 jovens.O Dia da Responsabilidade Social foi instituído pela Associação Brasileira de Mantenedoras de Ensino Superior (ABMES). Trata-se de uma mostra das ações que são desenvolvidas pelas instituições ao longo do ano nas áreas de educação, saúde, cultura e meio ambiente. A FAAP participa da iniciativa desde 2007. | empreendedorsocial |
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] | Com o objetivo de acelerar negócios de logística e mobilidade pelo mundo, a Volkswagen Caminhões e Ônibus, juntamente com a MAN Truck & Bus e a Yunus Social Business, promovem, pela primeira vez no Brasil, o programa MAN Impact Accelerator.As inscrições estão abertas e devem ser feitas até 1º de outubro pelo site.Nesta terceira edição do programa, serão selecionadas startups na Europa, na África e no Brasil. No país, a Volkswagen Caminhões e Ônibus será sede do MAN Impact Accelerator durante o período de seleção e imersão dos participantes.O programa é voltado para startups em estágio inicial, com impacto social em logística e mobilidade, que buscam expandir seus negócios e potencial de impacto.A duração é de oito meses e itinerante: os representantes das organizações passarão pelas cidades de Munique, São Paulo, Lisboa e Johanesburgo, com passagens e acomodações pagas, totalizando cinco semanas de imersão presencial.As startups devem ter um fundador disposto a viajar pelo mundo para os quatro locais mencionados, a fim de participar de todos os encontros presenciais.Além das imersões globais, os selecionados receberão mentorias com mais de 300 especialistas do setor vindos de empresas como Airbnb, Amazon, Uber, Google, Maersk, entre outras. | empreendedorsocial |
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] | De outubro de 2019 a julho de 2020, 70 artesãs e costureiras da zona norte de São Paulo farão parte da nona turma da Escola de Negócios das Artesãs da Rede Asta.Com patrocínio do Instituto Center Norte, o projeto tem como objetivo formar empreendedores com visão de futuro, capacidade de gestão e com acesso a ferramentas que facilitem seus negócios.Serão dois turnos de estudo com 35 alunas em cada. No começo do projeto, as participantes receberão individualmente um diagnóstico que indicará quais são as maiores lacunas e dificuldades que elas têm em seus empreendimentos.Em seguida, construirão coletivamente uma trilha de aprendizagem com sete conteúdos que serão vistos pelo grupo de estudo.As artesãs e costureiras terão ainda a oportunidade de desenvolver peças novas e também melhorar alguns produtos antigos, tudo isso sob a orientação de um designer de produto que atenderá, no formato de plantão, com hora marcada, as 70 participantes durante alguns períodos do projeto.Além dessa consultoria de design, elas participarão de um módulo de mercado no qual aplicarão estratégias de vendas, mapearão potenciais clientes para seus produtos e construirão vitrines online para suas marcas.Por fim, seus produtos serão fotografados por um profissional em um mini estúdio para que tenham material de qualidade para divulgar seus trabalhos.Após a formatura, o Shopping Center Norte receberá as empreendedoras no Quiosque Solidário, para que coloquem em prática tudo o que aprenderam nos meses de aulas e consultorias.Serão elas as responsáveis por toda a operação necessária para vender no local durante seis meses.Antes de realizar a inscrição é importante que a empreendedora se certifique que atende aos requisitos: ser artesã (ão) ou costureira (o) e morar na zona norte de São Paulo; possuir um empreendimento artesanal do feito à mão (costura e técnicas artesanais diversas); ter disponibilidade de participar das atividades realizadas às quartas-feiras (manhã ou tarde), com duração de 4h, por cerca de 4 meses; interesse em expor seus produtos em um quiosque solidário no Shopping Center Norte e disponibilidade para participar ativamente da rotina do mesmo; ter celular (smartphone) ou computador para acessar a Plataforma Asta, via WiFi ou 4G com capacidade para assistir vídeos, baixar materiais de apoio e fazer alguns exercício na ferramenta.Os interessados em participar que estejam dentro do perfil devem se cadastrar até quarta-feira (25).O resultado da seleção será divulgado no Blog Asta e nas redes sociais da Rede Asta, na sexta-feira (27), até às 17h. | empreendedorsocial |
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] | Setembro é o mês de conscientização sobre os linfomas, um tipo de câncer que tem origem nos linfócitos, células do nosso sangue que desempenham papel importante no funcionamento do sistema imunológico.A doença ocorre quando certas células se transformam em malignas, crescendo de forma descontrolada e “contaminando” o sistema linfático.Para informar a população sobre os sintomas da doença, a Abrale (Associação Brasileira de Linfoma e Leucemia) realiza, de 20 de setembro a 1° de outubro, a exposição "Se Toque", no Conjunto Nacional, em São Paulo.Totens informativos vão apresentar alguns sintomas que podem ajudar a identificar a doença e acelerar o diagnóstico, como a presença de coceiras, caroços no pescoço, febre e suor noturno.Além da exposição, a Abrale também participará, na terça-feira (24), do bazar Brands Giveaway.Realizado na Unibes Cultural, também em São Paulo, o evento tem como objetivo oferecer apoio a algumas organizações que realizam trabalhos beneficentes em todo o país: Abrale, ACREDITE, ACT, APAF, Projeto Abrastao e UNIBES.Marcas importantes de roupas, calçados e acessórios doaram suas peças para que a renda arrecadada seja toda revertida aos projetos sociais, destinados a milhares de pessoas de maior vulnerabilidade. Entre eles, os projetos da Abrale, voltados a pacientes com câncer e doenças do sangue.Se Toque - Mês de Conscientização sobre o Linfoma - Conjunto Nacional - avenida Paulista, 2073 - São Paulo - SP. 20 de setembro a 1º de outubro. GRÁTIS | empreendedorsocial |
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] | Para comemorar o Dia Mundial de Limpeza de Rios e Praias, que acontece sempre no terceiro sábado de setembro, a Coca-Cola FEMSA Brasil, maior engarrafadora do mundo em volume de vendas, promoverá quatro mutirões de limpeza nos estados do Paraná e São Paulo em setembro e outubro.As cidades de Curitiba, Maringá, Bauru e São Vicente reunirão mais de 600 voluntários para coletar toneladas de resíduo que foram despejados indevidamente no meio ambiente. O foco dessas ações é a conservação de rios e praias, além de ser um programa de educação ambiental para a comunidade, sendo uma iniciativa que mobiliza milhares de pessoas do mundo inteiro em prol de um único objetivo. As limpezas do Estado do Paraná e do interior de São Paulo terão a parceria da ONG internacional Ocean Conservancy, como também o apoio das prefeituras locais e outros parceiros. Já a limpeza de São Vicente, litoral paulista, contará com o apoio do Instituto Ecofaxina. Todo o material coletado pelos voluntários será catalogado, pesado e fotografado antes de seguir para o descarte adequado. Depois de compilados, os dados serão mandados para centros específicos que darão o fim correto aos resíduos. | empreendedorsocial |
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] | Com a participação de 5.121 universitários de todo o Brasil, o 26º Encontro Nacional de Empresas Juniores (ENEJ) transformou a cidade de Gramado (RS) na capital do empreendedorismo jovem no país entre 4 e 7 de setembro.O evento é o mais esperado do ano por estudantes que fazem parte de empresas juniores, organizações criadas por alunos do ensino superior para que possam praticar o que aprendem em aula por meio da vivência empresarial.Coordenado pela Brasil Júnior —confederação que representa as empresas juniores e parceira do Prêmio Empreendedor Social—, o ENEJ inspira e conecta os empresários juniores de norte a sul do país durante quatro dias de capacitação e compartilhamento de experiências, estimulando a criação de projetos transformadores."O evento foi o momento de desenvolver, disseminar, elucidar e debater uma estratégia alinhada em conjunto com foco nos números e metas do movimento, mas também para fortalecer o discurso e a certeza de que juntos vamos mais longe", conta Fernanda Guedes, líder de Educação Empreendedora da Brasil Júnior.O propósito do Movimento Empresa Júnior (MEJ) é formar empreendedores comprometidos e capazes de transformar o Brasil.Presente em 171 instituições de ensino, sendo a maioria delas universidades federais, o movimento demonstra um crescimento exponencial a cada edição do encontro nacional.Em três anos, o número de empresas juniores confederadas mais que dobrou, enquanto o número de projetos realizados cresceu 375%.Tudo isso graças a universitários com sede de mudança que veem no ambiente acadêmico grandes oportunidades de converter a teoria em práticas de impacto.Renan Nishimoto, atual presidente da Brasil Júnior, acredita que o trabalho de inovação das empresas juniores combate o discurso da balbúrdia predominante no ensino público superior. "A gente entende que o papel da universidade não pode ser reduzido às questões de balbúrdia. Além do conhecimento essencial e de qualidade das salas de aula, existem inúmeras ações no cenário acadêmico que defendem propósitos fundamentais para o Brasil", conta o estudante de engenharia da Unesp.Reflexo do trabalho missionário da Brasil Júnior em formar estudantes empreendedores, o ENEJ deste ano também demonstrou crescimento considerável em comparação às edições anteriores.O encontro foi o maior da história e surpreendeu principalmente com a contribuição financeira à cidade em que foi sediado. Com expectativa de movimentar R$ 5 milhões em Gramado, os estudantes mais que dobraram o valor especulado, movimentando ao todo R$ 12 milhões durante os quatro dias de evento.Em 2016, o MEJ conquistou algo que almejava desde sua chegada ao Brasil, em 1988. A tão sonhada legislação da empresa júnior (Lei Federal 13.267), impulso para a expansão do movimento em todo o território nacional.A lei determina que as universidades ofereçam espaço físico para as organizações e que professores orientem as atividades dos alunos nas chamadas empresas juniores."A aprovação da lei possibilitou que o MEJ fosse visto com mais seriedade pela sociedade", afirma Laura Giovelli, ex-empresária júnior e atual diretora de imprensa da Brasil Júnior.O ENEJ 2019 foi um marco histórico também pelo fato de reunir na serra gaúcha representantes das federações de todos os estados brasileiros.Em 2018, o MEJ conseguiu converter em federações os conjuntos de empresas juniores de Roraima e do Amapá, os dois únicos estados que faltavam para formar uma única e diversificada rede nacional do empreendedorismo universitário. Mais Hoje são 935 empresas criadas dentro de instituições majoritariamente estaduais e federais, um dos motivos para que o Movimento Empresa Júnior defenda as universidades por meio do estímulo e de debates que incentivem a adesão de mais estudantes à causa empreendedora."Além de servir como uma base para a implementação de projetos, [o empreendedorismo júnior] estimula a inovação em ambientes acadêmicos. A educação é a base para o futuro do país e é um investimento que nunca pode deixar de ser priorizado", aponta o presidente Renan Nishimoto.Os empresários juniores atendem de microempreendedores a grandes marcas, com resultados que superam o esperado e se assemelham a serviços de empresas sênior.Um exemplo é a Fluxo Consultoria, mantida por estudantes de engenharia da Universidade Federal do Rio de Janeiro (UFRJ). Com faturamento de R$ 1 milhão em 2018, a empresa júnior foi homenageada no 25º ENEJ, em Ouro Preto (MG).Como os estudantes não podem receber remuneração pelo trabalho na empresa júnior, todo o lucro é reinvestido na infraestrutura do negócio e na capacitação dos funcionários, por meio de cursos e intercâmbios.Além do potencial econômico, o empreendedorismo universitário apresenta cada vez mais projetos de inovação e impacto social.Em 2019, os 17 Objetivos de Desenvolvimento Sustentável (ODS) da ONU tornaram-se base para o planejamento estratégico do MEJ. Segundo a Brasil Júnior, para que um projeto seja de alto impacto ele deve estar ligado a pelo menos um dos ODS.O case da EPR Consultoria, ligado ao ODS 3 (saúde e bem-estar), foi apresentado como um exemplo de sucesso aos congressistas do ENEJ 2019.Dirigida por estudantes de engenharia da Universidade Federal do Rio Grande do Sul (UFRGS), a EPR atendeu o pedido de otimização do atendimento de um hospital de Porto Alegre.A consultoria dos estudantes fez com que o tempo médio de internação no hospital baixasse de 3h51 para 2h30, o que possibilitou que mais de 6.000 novos pacientes fossem atendidos desde a entrega do projeto.Já em São Paulo, a Poli Júnior se destaca quando o assunto é impacto social. No ano passado, estudantes de engenharia da Escola Politécnica da USP criaram o "pessário", dispositivo que ajuda a reduzir os índices de partos prematuros em decorrência do colo do útero curto.Inserido na gestante, o produto funciona como um suporte estrutural e também como método de administração de medicamentos. A intenção do projeto é fazer com que deixe de ser real o dado de que, a cada hora, dois bebês morrem por terem nascido prematuramente no Brasil.Com impacto em saúde e economia, o resultado final foi um produto fabricável em larga escala, capaz de reduzir em mais de 45% as ocorrências de parto prematuro.Previsto para ser comercializado em dois anos, espera-se que sejam economizados mais de R$ 75 milhões e que, a cada hora, um bebê seja salvo pela inovação projetada dentro da universidade pública.Embora superem as expectativas sobre o que é feito em instituições de ensino superior, os ativistas do Movimento Empresa Júnior continuam sendo universitários e agindo como tal.Repleto de música, luzes, hinos e gritos de guerra entoados por diferentes sotaques, nem mesmo o frio de 5ºC foi suficiente para conter a animação dos participantes do ENEJ em Gramado.Itinerante, o encontro acontece uma vez por ano e leva a diferentes estados uma programação recheada de workshops, apresentações, rodas de discussão e oficinas práticas, todos voltados ao aprimoramento dos empresários juniores em conjunto.Economia colaborativa, tipos de organograma mais eficientes e definições de impacto social e como causá-lo foram alguns dos conteúdos abordados.Com tema "Reflexos do Movimento", a 26ª edição contou com mais de 60 palestrantes, entre eles os deputados federais Felipe Rigoni (PSB-ES) e Tiago Mitraud (Novo-MG), que fizeram parte do Movimento Empresa Júnior (MEJ) anteriormente.Rigoni, aos 28 anos de idade, é o primeiro cego a ocupar uma cadeira na Câmara. Conforme apontou em um de seus discursos durante o evento, muito dessa conquista se deve à participação do movimento.Para ele e também para Mitraud, os empresários juniores que lutam pela causa do MEJ são agentes extremamente capazes de impactar e transformar a realidade do Brasil.Em seu discurso final, no último dia de evento, Rigoni trouxe dados atuais sobre os índices de desemprego e o crescimento da desigualdade no país."Quem vai responder o chamado do gigante?", ele questiona, referindo-se à população insatisfeita com o cenário econômico e político, influenciado pela corrupção em escala.O deputado conta com o poder de inovação do empreendedorismo universitário e sua capacidade de gerar grandes mudanças para alterar as realidades econômica, política e social do país.No entanto, ainda há muito em que insistir e investir, principalmente em educação empreendedora. Segundo a Brasil Júnior, apenas 0,12% dos jovens brasileiros que estudam fazem parte do Movimento Empresa Júnior.Para Renan Nishimoto, o MEJ é um movimento de amor, fé e esperança por um Brasil melhor.Ele defende que aqueles estudantes, que viajaram por horas —alguns durante dias— para enfrentar o frio de Gramado e compartilhar experiências e conhecimentos, são o futuro da nação e têm a responsabilidade de se juntar para gerar mudanças ainda mais transformadoras."Não é só por nós que estamos aqui. A gente [time da Brasil Júnior] acredita muito em vocês, e o Brasil acredita na gente." | empreendedorsocial |
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] | A 4YOU2 Idiomas, negócio de impacto social certificado pelo Sistema B, que tem como propósito a democratização do ensino de inglês, e a GFT, empresa alemã referência em tecnologias exponenciais para transformação digital e projetos ágeis, firmaram uma parceria para o aprendizado e prática da língua inglesa.O modelo in company começou a ser testado em 2017 e chega à sua fase de maturidade este ano, com o lançamento dessa cooperação com foco no mercado brasileiro.O projeto beneficiará os colaboradores da GFT, que poderão ter aulas de inglês com professores estrangeiros e metodologia exclusiva dentro da própria empresa.Em contrapartida, dez professores de escolas públicas de regiões periféricas de São Paulo terão bolsas integrais de estudo, por um ano, para aprimorar o conhecimento com os profissionais da 4YOU2.Para Gustavo Fuga, fundador da 4YOU2 e integrante da Rede Folha de Empreendedores Socioambientais, o in company fortalece o propósito de inclusão e acessibilidade da empresa.Para a GFT, a parceria chega para complementar o plano de benefícios de seus colaboradores da unidade brasileira, que vem passando por melhorias para atrair e reter talentos, além de marcar o início oficial da modalidade in company. | empreendedorsocial |
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] | Você já parou para pensar o quanto você pode ser importante para a solução de problemas sociais? Pare, pense e faça a sua parte. Escolha uma causa social e faça sua doação. Você verá que a partir dela, muitas pessoas terão seus sonhos realizados, muitos obstáculos poderão ser vencidos, muitas vidas poderão ser transformadasEu atuo em uma organização social no interior da Paraíba, no município de Teixeira, denominada Centro de Educação Popular e Formação Social.Organização essa com mais de 30 anos de atuação no âmbito da captação e manejo de água de chuva para o consumo humano e para a produção de alimentos saudáveis e outras temáticas ligadas ao meio ambiente e biodiversidade.Ao longo desses mais de 30 anos pude perceber o quanto é forte a solidariedade entre as pessoas, principalmente entre os mais simples, nos momentos mais difíceis.Essa evidência aliada a conhecimentos que tenho adquirido em cursos que venho participando sobre captação de recursos, consultoria etc., ministrados pelo consultor Marcelo Estraviz, tem me evidenciado que a sustentabilidade das organizações da sociedade civil está na própria sociedade civil. Somos mais de 200 milhões de brasileiros com a chance de abraçar uma causa social e, assim, possibilitar que muitos dos problemas existentes, abordados pelas organizações da sociedade civil possam ser resolvidos, possam ter possibilidades de construir caminhos para a superação.Um exemplo que posso dar é a campanha "Abrace o Semiárido", desenvolvida pelo CEPFS em 2018 para possibilitar a construção de cisternas para captação de água de chuva para o consumo humano, com foco em famílias carentes.O processo de mobilização desenvolvido localmente possibilitou que o município de Teixeira, com pouco mais de 15 mil habitantes, ficasse atrás —do ponto de vista de número de doadores— apenas de grandes centros urbanos, como São Paulo, Nova York, Rio de Janeiro e Belo Horizonte.É, sem dúvida, uma demonstração clara de que quando as pessoas abraçam uma causa, por meio da solidariedade, muitas barreiras poderão ser superadas, muitas mudanças na qualidade de vida das pessoas podem acontecer.Partindo dessa compreensão, precisamos sensibilizar, cada vez mais, brasileiros e brasileiras a despertar para esse grande potencial que é a doação de pessoas físicas com foco na promoção do desenvolvimento de iniciativas sociais.No Brasil e no Nordeste, em particular, muitas coisas já mudaram para melhor, mas, ainda há muito a fazer, de modo a possibilitar vida digna, cidadania, educação, saúde, etc.O uso eficiente dos recursos públicos é sem dúvidas um caminho, mas não se pode desprezar que há, também, o importante caminho que é a cooperação a partir de doações de pessoas físicas.Essa segunda possibilidade pode inclusive garantir maiores condições às organizações para efetivamente atender as reais necessidades do público, já que não se trata de um recurso engessado, carimbado.Com ele será possível atender o real sonho de uma família de ter uma cisterna, por exemplo, mas também pode ser o sonho de fazer uma reforma em sua casa, de colocar seu filho em uma escola ou creche, de se capacitar para o empreendedorismo, de resolver a maior de suas necessidades. Com o recurso público, isso não é possível, visto que necessariamente tem que ser destinado, apenas, a demandas previamente definidas.Evidentemente, para garantir que a solidariedade entre as pessoas seja ampliada e se torne cada vez mais um caminho de sustentabilidade para as organizações da sociedade civil, é fundamental e indispensável que haja transparência no processo de gestão, com efetiva participação do público a que se destinam os recursos e a divulgação dos efeitos obtidos a partir das iniciativas desenvolvidas.Doar é preciso, pense nisso! | empreendedorsocial |
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] | O Centro de Estudos em Sustentabilidade (FGVces) da Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV/EAESP) apresentará às 14h de quinta-feira (12), na FGV de São Paulo, 12 casos de inovação para a inclusão da agricultura familiar em cadeias de alimentos.A iniciativa, realizada pelo Projeto Bota na Mesa, é desenvolvida em parceria com o Citi e patrocinada pelo Citi Foundation.Neste ano, com os temas Mudança do Clima e Transição Agroecológica, a chamada realizada em maio e junho recebeu 80 inscritos.Entre eles, foram 12 selecionados de todas as regiões do país, com o objetivo de inspirar a construção de referências de atuação para empresas e governos da cadeia de agricultura e alimentação.Os projetos serão apresentados em rodas de conversa. A proposta do FGVces é dar visibilidade a essas iniciativas e aos destaques de suas soluções: inovação em assistência técnica, biomas brasileiros —com foco em Amazônia e semiárido— e protagonismo de organizações governamentais.O evento reunirá diversos atores que representam a diversidade e a complexidade dos desafios, como agricultores e cooperativas, redes varejistas, indústrias de alimentos, pequenos negócios e startups, organizações da sociedade civil, além de representantes do setor público e pesquisadores.Mais informações sobre o projeto podem ser conferidas no site oficial. | empreendedorsocial |
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] | Representantes do Movimento Todos Juntos Contra o Câncer, que reúne mais de 200 entidades de diferentes setores voltados ao cuidado do paciente com câncer, entregaram ao ministro da Saúde, Luiz Henrique Mandetta, a versão atualizada da Declaração para Melhoria da Atenção Oncológica no Brasil.O encontro ocorreu em 14 de agosto, no Ministério da Saúde, em Brasília. A versão será apresentada no 6º Congresso Todos Juntos Contra o Câncer, de terça-feira (3) a quinta-feira (5), em São Paulo. O ministro destacou a importância do monitoramento do desfecho dos casos de câncer no Brasil. “Infelizmente não medimos nada sobre câncer no Brasil. Alguns hospitais já fazem esse monitoramento e essa realidade é possível para o SUS”, afirmou Luiz Henrique Mandetta.Ele disse que já há conversas com alguns hospitais para que protocolos sejam implantados para o início deste acompanhamento.Mandetta também falou sobre diagnóstico precoce. O ministro reconhece a importância de avaliar a qualidade dos exames. Um exemplo são as mamografias, que precisam ser boas o suficiente para que nenhuma mulher saia com o resultado errado.Da mesma forma, é preciso que os médicos e demais profissionais de Saúde sejam plenamente formados para oferecer o melhor atendimento ao paciente e, assim, mudar os indicadores da área no Brasil. | empreendedorsocial |
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] | "Todo início tem sua força, independentemente dos recursos materiais e do sonho." É assim que Luiz Seabra, 77, resume o começo da história da Natura, nascida sob a sua batuta e inspiração há 50 anos.Em agosto de 1969, era inaugurada a primeira loja na Oscar Freire, em São Paulo, onde os clientes eram recebidos por Seabra com uma rosa branca.Após cinco décadas, a marca de produtos de higiene e cosméticos se tornou uma multinacional, com aquisição de ícones internacionais do setor como The Body Shop e Aesop, e faturamento de R$ 13,4 bilhões em 2018. Trajetória de sucesso trilhada ao lado de outros dois sócios, Guilherme Leal, 69, e Pedro Passos, 68, e celebrada com vários encontros e eventos ao longo do mês passado.Na manhã de sexta-feira (30), o trio de fundadores falou sobre a construção e valores da marca, a sustentabilidade do negócio, inovação e futuro, antes da abertura da exposição "Rede de Afeto: os 50 Anos da Natura". Mais Com seus cabelos brancos, os "três mosqueteiros" da indústria da beleza no Brasil destacaram desafios e conquistas, revelando diferenças de personalidade e perfis complementares."Luiz é o filósofo. Guilherme é o ambiental. Pedro é o que sabe fazer, coloca de pé o negócio", resume Leal, durante bate-papo regado a brincadeiras e a nostalgia. Em seguida, no entanto, ele deixar claro que os sócios foram desconstruindo essa fragmentação de estilos em busca de um "pensar coletivo".Leal chegou à Natura dez anos depois da abertura da primeira loja, a convite de Seabra. "Já existia a ideia poderosa de que a beleza é direito de todos", lembra.A façanha da primeira década de vida, diz ele, era o negócio estar vivo no dia seguinte. "Já estava tudo pronto quando eu cheguei em 1983", brinca Passos. "O sonho já estava estabelecido. O modelo de negócio, também."No tom festivo do encontro, ele diz que a dupla precisava de um engenheiro, no caso ele, que chegou com a missão de fazer a fusão de cinco empresas distintas e dar ao negócio sua feição atual, em meio a instabilidades econômicas e políticas de todos os tipos. "Foram 16 planos econômicos", elenca.Entre 1994 e 1997, o tamanho da companhia quintuplicou. Nas primeiras décadas, a Natura crescia embalada pela força do empreendedorismo de seus líderes e de uma rede de consultoras que hoje são um exército de 1,7 milhões, uma potência da chamada venda direta.Na década de 1990, a indústria de higiene e cosmético "made in Brazil" entra em sintonia com o movimento de uma sociedade civil que se organiza. Vem a Rio 92, quando sustentabilidade entra na pauta global."Agenda que se casa com nossas crenças de que o negócio tem que ser agente de transformação para além do lucro. Temos que cuidar da comunidade, do país e do planeta", diz Leal. "O mundo está derretendo."Em 2014, a Natura se tornou a primeira companhia de capital aberto a receber a certificação B Corp, movimento global que reúne negócios que aliam o econômico ao social e ao ambiental com o compromisso de gerar impacto positivo no planeta. "Temos valores globais, mas a nossa origem é brasileira, ligada ao nosso patrimônio natural. Queremos ser universais contribuindo para a preservação da biodiversidade e da Amazônia", afirma Leal.Segundo ele, um compromisso ainda mais firme diante das ameaças de retrocesso no Brasil. "Há maneiras de gerar riqueza e produzir protegendo a natureza e de maneira responsável." Ao celebrar o jubileu, João Paulo Ferreira, presidente da Natura, ressaltou que a marca brasileira de expressão global, presente em mais de 70 países, precisa seguir inovando. "Iniciamos na última semana nossa operação na Malásia. A The Body Shop e a Aesop nos ajudam a entrar em outras geografias."Uma história que foi traduzida em forma de teias na exposição "Rede de Afeto", que tem a curadoria de Marcello Dantas. Jogos de cordões, que remetem a redes e trapézios, passam a ideia de conexão e de alçar voos mais altos, explica o idealizador da mostra interativa em exibição na Fábrica da Natura Cajamar."Por favor, toquem em tudo. A exposição é um convite a brincar, a voos para o desconhecido, assim como fizeram esses visionários que criaram a Natura há 50 anos", diz o curador. Rede de afeto: 50 Anos da Natura - Fábrica Natura Cajamar - rodovia Anhanguera, km 30,5 - Cajamar - SP. Seg. a Qui.: 9h às 15h30 e Sex.: 9h às 12h. Necessário agendar visita pelo email visitas@natura.net. GRÁTIS. | empreendedorsocial |
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] | Nasci na Rússia, mas cresci no Canadá e fiz faculdade nos EUA. Para um estrangeiro, como eu, o Brasil sempre pareceu o lugar mais feliz do mundo: praias, sol, samba e carnaval.Mas quando vim morar no Brasil, descobri que por trás do que aparece nas propagandas da televisão, esconde-se um grande problema: a crise da saúde mental da população brasileira.Conforme aponta a Organização Mundial da Saúde (OMS), o Brasil é o primeiro no ranking internacional de países com o maior número de pessoas com transtorno de ansiedade —são 18,6 milhões de brasileiros. O país é também o quarto com maior número de pessoas com depressão.E qual é o motivo desse alto número de pessoas com transtornos mentais? Os altos índices de violência são um motivo —de acordo com o Altas da Violência 2018, o Brasil tem taxa de homicídio 30 vezes maior que a da Europa.Além disso, uma grande causa de sofrimento psíquico é a instabilidade financeira. Segundo o IBGE, a taxa de desemprego no Brasil ficou em 12,5% no trimestre de fevereiro a abril, o que corresponde a mais de 13 milhões de pessoas desempregadas.Até mesmo o estilo de vida nas cidades, que é muito urbanizado —barulho demais, poluição demais, horas infindáveis no trânsito— tudo isso somado aumenta o risco de problemas de saúde mental.Transtornos de saúde mental não são um problema apenas por conta do sofrimento que geram ou até mesmo por conta de situações mais extremas, como suicídios.O sofrimento psíquico também tem relação direta com a saúde física: dois terços dos doentes crônicos (diabéticos, hipertensos) estão com algum tipo de transtorno mental. Isso afeta diretamente a melhora do quadro dessas pessoas —por exemplo, diabéticos com depressão custam até oito vezes mais.Ainda sob a perspectiva de custos e produtividade, a segunda maior causa de afastamento do trabalho é por motivos de questões de saúde mental. Projeções apontam que em 2020 será a primeira causa.Um dos problemas que agrava essa crise é que o número de profissionais para lidar com todas essas ocorrências é limitado. No Brasil temos cinco vezes menos profissionais de saúde mental em relação aos EUA e dez vezes menos do que na Europa.A rede pública é superlotada e muitas vezes precarizada. A cobertura do plano de saúde para consultas com profissionais de psicologia e psiquiatria é muitas vezes limitada, cobre apenas entre cinco e dez sessões, por exemplo.O atendimento privado, por sua vez, é caro: a média é de R$ 100 por sessão, o que pode acarretar em gastos de mais de R$ 400 por mês por pessoa.Isso torna o acesso a saúde mental muitas vezes inviável para pessoas de baixa renda —como alguém que ganha um salário mínimo poderia resolver uma questão dessa ordem? Ironicamente, a população de baixa renda é a que mais sofre com transtornos de ordem psíquica.Mesmo que a pessoa tenha acesso a algum tipo de cuidado relativo à saúde mental, ainda existe um grande estigma envolvido com o processo.É difícil se colocar numa posição de vulnerabilidade e pedir ajuda para lidar com problemas pessoais. Existe ainda um grande preconceito com terapia. Muitas pessoas veem a busca pela ajuda de um profissional como uma fraqueza.Tendo em vista esse cenário problemático, quais opções existem para lidar com essas dificuldades no campo da saúde mental?Hoje é possível ver que a tecnologia tem um papel cada vez mais importante no cuidado de saúde mental. A teleterapia, por exemplo, ajuda na questão da conveniência, mas ainda é cara demais para ser acessível. Já existem várias alternativas no campo de teleterapia, como FalaFreud, Vittude, Zenklub, Televita, Teladoc, Orienteme.Além da teleterapia, existe o campo de terapia computadorizada. São soluções como a que a Pear Therapeutics traz para auxiliar em casos de abusos de substâncias.A tecnologia que eles desenvolveram foi validada pelo FDA (o equivalente americano à Anvisa) como um tratamento que de fato pode ser prescrito. Ou seja, o profissional de saúde, ao invés de recomendar um remédio para o paciente, recomenda o uso da ferramenta.A Vitalk, robô de conversa criado pela TNH Health, é outro exemplo de uso de tecnologia para lidar com a crise da saúde mental.A Vitalk usa um robô inteligente para ajudar no pré-diagnóstico e autoconhecimento, tratando de temas como ansiedade, stress e depressão. Os usuários conversam com a Viki, um avatar, através das mensagens do Facebook ou de um aplicativo específico.Em testes, mais de 700 usuários com ansiedade tiveram seu problema, originalmente alto e muito alto, diminuído em 40% após 6 semanas. A conversa com a Viki é gratuita para o público, basta acessar o site. A solução também pode ser adquirida por empresas, que compram um check-up mental para seus colaboradores, seguido de acompanhamento premium.Apesar de conversas com robôs ainda parecerem coisas de Hollywood —como no filme "Ela"—, para muitas pessoas é uma solução até mais atraente do que ir conversar diretamente com algum profissional.O interesse em conversar com uma inteligência artificial existe por ela ser anônima e conveniente. Além disso, o usuário não tem medo de ser julgado de alguma forma.Com eficácia comprovada, a inteligência artificial consegue identificar riscos e encaminhar os casos mais sérios para tratamento presencial com profissionais humanos.Se a sociedade brasileira não começar a lidar seriamente com os problemas de saúde mental, vamos enxergar cada vez mais uma piora nos índices de transtornos e em tudo que a saúde mental acarreta: pioras na saúde física, aumento dos índices de suicídio, menor produtividade da força de trabalho.Precisamos enfrentar o estigma que ronda a saúde mental e, junto com a aplicação de tecnologia e inovações, tratar de vez esses transtornos no Brasil. | empreendedorsocial |
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] | A Fundação Volkswagen divulgou as organizações finalistas do primeiro Prêmio Fundação Volkswagen, realizado em parceria com a Yunus Corporate Social Innovation.Ao todo, a premiação recebeu 406 inscrições de todos os Estados brasileiros e Distrito Federal. Os critérios de seleção incluíram escopo e maturidade da solução, sustentabilidade financeira e potencial de impacto. Além disso, os representantes passaram por entrevistas online. Entre setembro e novembro, os finalistas participarão de um programa de aceleração em São Paulo, com mentorias presenciais e acompanhamento remoto, a fim de aprimorarem seus projetos e fortalecerem a atuação de suas organizações.Ao final, três iniciativas —uma em cada causa— receberão R$ 100 mil, além de uma assessoria pós-investimento, que visa garantir a efetividade da ação. Foram selecionados seis negócios sociais para o programa de aceleração na capital paulista Oriunda de São Paulo, a plataforma colaborativa tem como objetivo formar adultos responsáveis e aptos para conduzir crianças a pé até as escolas pelas rotas mapeadas e definidas pela organização. O projeto capacita os interessados por meio de encontros presenciais e virtuais.Criada pelo Instituto Aromeiazero, de São Paulo, essa tecnologia social é estruturada a partir de um curso de mecânica básica de bicicletas e empreendedorismo. Cada aluno reforma uma bicicleta durante as aulas e fica com ela ao final. As unidades que sobram são vendidas ou alugadas para passeios.O projeto oferece educação empreendedora, microcrédito orientado e desenvolvimento local para mulheres de baixa renda, atuando em diversos segmentos, como comércio, serviço, indústria e agricultura familiar.Criada pela OLABLORG, a ação é voltada para a inclusão de mulheres negras na tecnologia. A fim de combater o problema da falta de diversidade no cenário tecnológico, o projeto atua por meio da articulação de rede e de campanhas públicas pela inclusão no mercado de trabalho.O projeto "Rede Ester, assessoria para inclusão" do Instituto Ester Assumpção procura assessorar online e presencialmente organizações que precisam cumprir a lei de cotas ou desejam melhorar seus processos inclusivos.A iniciativa do Instituto MeViro consiste na promoção de aprendizagem experiencial contínua de jovens com deficiência. São desenvolvidas habilidades no uso de tecnologia de fabricação digital para a criação de projetos assistivos. | empreendedorsocial |
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] | Com o objetivo de discutir os desafios da oncologia no Brasil, a sexta edição do Congresso Todos Juntos Contra o Câncer ocupa o WTC Events Center em São Paulo, entre terça-feira (3) e quinta-feira (5).O evento conta com a presença de mais de 3.500 congressistas líderes de saúde —entre eles, Drauzio Varella— para debater prevenção, tratamento, gestão, financiamento e inovação no âmbito da Política Nacional de Prevenção e Controle do Câncer.O ingresso para participar dos três dias de congresso custa R$ 250. Interessados devem se inscrever pelo site oficial.O primeiro dia de atividades traz uma programação de materclasses, com abordagens práticas e multidisciplinares na oncologia.Já no segundo e terceiro dia, quatro salas simultâneas recebem painéis de discussão abertos ao público, com temas relacionados a pesquisas clínicas, financiamento e eficiência na gestão em Saúde, prevenção e humanização no tratamento, limites para o rastreamento genético, futuro da saúde privada em oncologia e as legislações em debate.O evento é realizado pelo Movimento Todos Juntos Contra o Câncer, que tem como objetivo levantar as principais dificuldades da oncologia brasileira e propor as soluções necessárias aos órgãos responsáveis pela saúde no Brasil. | empreendedorsocial |
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] | A Escola Superior de Propaganda e Marketing (ESPM) promove na terça-feira (3) o evento de lançamento da pesquisa "Marketing e Comunicação nos Negócios Sociais de Impacto", realizado no auditório da instituição.O objetivo da pesquisa é identificar o uso do marketing e da comunicação em organizações de negócios de impacto social. O projeto contou com a participação de empresas do terceiro setor em suas fases qualitativa e quantitativa.Além da apresentação completa dos resultados, o evento propõe uma roda de conversas sobre a comunicação em negócios de impacto, com a participação de representantes da Artemisia, ICE (Inovação em Cidadania Empresarial), Atuação no Mundo, Pipe.Social e ESPM. A discussão tem como mediador Cristiano Pombo, repórter da Folha.Interessados em participar do encontro e aprender mais sobre as estratégias de marketing e comunicação utilizadas por negócios sociais podem se inscrever gratuitamente pelo site.O lançamento da pesquisa ocorre às 14h no campus Professor Francisco Gracioso da ESPM, localizado no bairro Vila Mariana da capital paulista. | empreendedorsocial |
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] | A Associação Viva e Deixe Viver (Viva) promove na quarta-feira (28) a formatura de 50 novos voluntários. Sediado no Theatro São Pedro, em São Paulo, o evento apresenta um grande sarau literário das 19h às 21h.A data é também uma dupla comemoração: no mesmo dia, é celebrado o Dia Nacional do Voluntariado e o aniversário de 22 anos da Viva.Em sua trajetória, a associação tornou-se referência no terceiro setor e beneficiou 2,4 milhões de pessoas com seu trabalho de impacto social. A organização não governamental congrega 1.282 voluntários responsáveis por contar histórias em 91 hospitais do país.Para se tornar um voluntário, é necessário frequentar o Curso de Contação de Histórias e Brincar na Saúde e Educação, desenvolvido pela Viva. As inscrições abrem em 05 de dezembro 2019 no site oficial.Para participar do sarau literário e presenciar a dupla comemoração e a formatura dos novos voluntários, basta se inscrever gratuitamente. | empreendedorsocial |
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] | Com a missão de gerar valor econômico, ambiental e social nos locais onde atua, a Coca-Cola FEMSA Brasil participou da 18ª Conferência de Produção Mais Limpa e Mudanças Climáticas nesta sexta-feira (23).A conferência, sediada na Câmara Municipal de São Paulo, contou com uma exposição sobre o projeto Geração+Verde da FEMSA, que visa o plantio de 600 mil árvores até 2020 em São Paulo.O evento também abriu espaço para educadores ambientais da SOS Mata Atlântica, parceira da iniciativa, que explicaram o projeto, expuseram uma maquete sobre a importância da preservação da mata atlântica e distribuíram 500 mudas de árvores para a população presente. A Conferência de Produção Mais Limpa e Mudanças Climáticas acontece há 18 anos na capital paulista e tem como objetivo intermediar o diálogo sobre sustentabilidade entre cidadãos, instituições, iniciativa privada e governo.A edição deste ano teve como tema “Economia Verde”, assunto debatido por autoridades do governo estadual e municipal e entidades da sociedade civil. | empreendedorsocial |
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] | Pela primeira vez no Brasil, os dez jovens que mais se destacam em projetos politicamente engajados se reuniram nesta sexta-feira (16) em Salvador. Quem organizou o encontro foi a Ashoka, ONG internacional considerada uma das cinco de maior impacto social no mundo.Esses líderes, chamados de Jovens Transformadores pela Democracia, defendem populações com algum grau de vulnerabilidade social, que não possuem seus direitos respeitados ou que necessitam de maior representatividade no âmbito público.Foram trocadas experiências pessoais e conversas com especialistas, além de outras personalidades de reconhecida atuação social, como a defensora pública federal Charlene Borges e a educadora e pesquisadora Carla Freitas.Os projetos liderados pelos jovens vão muito além de reivindicar a representatividade. O que eles fazem é identificar barreiras que são invisíveis para uma parte da população, mas que marcam o cotidiano de amplas parcelas, e criar estratégias para, coletivamente, remover estas barreiras.Os dez jovens selecionados no Brasil agora integram uma rede global articulada pela Ashoka que inclui pessoas e organizações de 92 países e que tem entre seus líderes nomes considerados importantes na geração de mudanças, como os Nobel da Paz Muhammad Yunus, Kailash Satyarthi e Malala Yousafzai. | empreendedorsocial |
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] | Mila Moreano diz sempre ter procurado fazer da solidariedade uma prática cotidiana. Na África do Sul, criou um projeto que ensina, além de corte e costura, empreendorismo a mulheres de comunidades carentes. Mas para fazer isso, a brasileira foi além dos cartões postais da paradisíaca cidade.“A desigualdade me incomoda e a África do Sul é o país mais desigual do mundo. A diferença entre o rico e o pobre é imensa. Para mim a fome era só uma estatística. Nunca tinha visto pobreza tão perto de mim até que uma aluna me disse que não comia há dois dias, estava só tomando chá”, disse a brasileira, que passou a lidar diariamente com gente que nem sempre sabia quando seria a próxima refeição.Além do mais, abusos sexuais e violência doméstica faziam parte da história de vida de praticamente todas as mulheres pobres com as quais Mila passou a ter contato. O incômodo diante dessa realidade não a impediu de tentar empoderá-las. “Sou privilegiada e sinto que tenho obrigação de compartilhar o que tenho com quem tem menos do que eu”, completou.Ela nasceu em Paty do Alferes, interior do Rio de Janeiro. Jornalista por formação, trabalhou em redações de TV e rádio no Brasil. Até que em 2015 resolveu voltar a estudar e se tornar professora. Foi quando começou a fazer pós-graduação em Pedagogia especializada em Educação para Adultos na Universidade da Cidade do Cabo.Montou seu local de pesquisa em uma casinha feita com telhas de zinco na comunidade Samora Machel, que fica em Philippi, uma das áreas mais perigosas da Cidade do Cabo. Inicialmente ela dava só aulas de inglês (nem todas as pessoas de baixa renda neste país, onde existem 11 idiomas oficiais, são fluentes em inglês). Depois começou a mostrar um caminho profissional a essas mulheres que não tinham muita esperança de futuro melhor.“Comecei a dar aulas de costura à mão. Depois eu levei duas máquinas que eu tinha na garagem. Sei pouco de costura, o básico. Fomos aprendendo juntas, pesquisando no youtube“, disse. As alunas treinam produzindo peças, como mochilas, roupas e cooking bags, usando coloridos tecidos tradicionais africanos.“Elas têm tantos talentos! Existe um conhecimento nato que só precisa ser incentivado. Basta uma chance. Sabem mais do que imaginam. Foram sempre tão oprimidas que nem acreditam nos resultados”, orgulha-se. Depois das aulas essas mulheres se tornam professoras e costureiras profissionais nas suas comunidades.“Quero que elas tenham todo o conhecimento de como gerenciar um negócio para que elas possam ampliar. Podem ter uma clientela no bairro onde moram, na escola do filho, na igreja. A costura não morreu! O pobre ainda costura muita roupa em casa, faz reparos. É mais barato”, lembrou.A brasileira lembra que, no início, todas essas mulheres estavam desempregadas. Hoje não dependem tanto dos maridos. E em alguns casos são essas mulheres que atualmente sustentam seus lares, já que a África do Sul tem hoje uma das mais altas de desemprego do mundo.A vantagem é que são incentivadas a trabalhar a maior parte do tempo em casa, sem o custo e os perigos de encarar transporte público todos os dias, tendo que passar por ruas escuras ao anoitecer. O grande desafio é fazê-las entender que precisam se ver como mulheres de negócios.Um grande avanço foi fazer com que elas abrissem suas próprias contas bancárias. No início, quando precisavam de uma conta para receber um pagamento usavam as dos maridos. Nem sempre havia a garantia de que todo o dinheiro chegaria realmente a suas mãos.“Quando uma delas fala para mim 'você quer que viremos mulheres de negócios, mas a gente nunca teve isso na nossa família', eu falo: não tem problema. Você vai ser a primeira! Eu as levo a feiras e bazares para que tenham contato com clientes, aprendam a calcular descontos, dar troco, mostrar as opções, calcular preços dos produtos. Assim eu tento dar uma noção geral para elas”, contou.O projeto foi batizado de Yes, We Can! (Sim, Nós Podemos!) e já beneficiou aproximadamente 500 mulheres nesses quase quatro anos de existência. Cresceu sem investimentos em ações de marketing. Foi tudo graças ao famoso boca a boca, com uma amiga falando para outra.As professoras –que também um dia foram alunas da brasileira– agora têm cartões de visitas e panfletos para divulgar as aulas, que hoje custam cerca de R$ 25 por 4 horas. Praticamente um valor que só cobre o material usado na produção das peças que, depois, podem ser vendidas ou usadas por elas.Atualmente o escritório central funciona em um dos conteîneres de um complexo criado por fundações para desenvolver pequenos negócios na comunidade Philippi. A condição para se pagar um aluguel menor é, por mês, dar aulas a 10 mulheres de graça.O espaço já está pequeno. Das quase 15 máquinas, quatro foram doadas. As outras elas vieram comprando aos poucos, às vezes de segunda mão. As aulas também são dadas em bibliotecas públicas pela Cidade do Cabo.No fundo do conteîner onde funciona a sede ficam os tecidos e todos os outros materiais usados nas aulas e para a confecção das peças. É principalmente com a venda desses produtos que o Yes, We Can se mantem e Mila consegue fazer com que as seis professoras e principais costureiras ganhem cerca de 700 rands por semana (cerca de R$ 180).“Quando elas recebem o dinheiro falam 'oh, vou comer frango hoje à noite', 'vou comprar o uniforme do meu filho', 'o sapato da escola', 'o pijama da minha filha'. Quando você empodera uma mulher está empoderando a família e a sociedade”, orgulha-se. Mas a brasileira faz questão de afastar de si o estigma de “estrangeira branca usando mão de obra barata negra”.“Existe este estigma e tento quebrá-lo através do meu trabalho, mostrando que sou genuína. Não temos nada em consignação. Tudo pertence ao projeto. As costureiras são todas pagas. E elas estão sempre satisfeitas pelo valor pago pelo produto. Tenho a preocupação em pagar bem, pois é produto feito um a um, não é série. Agora me incomoda que me vejam como o caixa eletrônico delas. Sou a gerente, criadora de um projeto que gera renda para essas mulheres. Mas elas estão aprendendo que isso não é uma empresa onde elas costuram, vendem e vão embora,” afirmou, se colocando numa posição de coordenadora e não de patroa.O projeto ainda é totalmente informal. Mila conta que estão amadurecendo a ideia sobre criar uma ONG. O fato é que o Yes, We Can! ainda não dá lucro para a brasileira, que tem um imóvel perto da casa onde mora e o aluga para turistas. Esta é sua principal fonte de renda. A dedicação ao projeto vai além do retorno financeiro, que um dia ela espera ter.“Tento pelo menos recuperar o que invisto, mas isso não me dá lucro. O que ganho coloco no negócio. A ideia é, sim, que eu consiga também ter uma retirada, que seja sustentável. Não estou fazendo caridade. É empoderamento e treinamento de mão de obra. Então eu também tenho que ser paga por isso. Vamos chegar lá. Só uma questão de tempo”, conta.O tempo também constrói a confiança necessária para este tipo de trabalho. “Negros africanos acham que todo branco têm dinheiro. Mas acho que é um aprendizado. Confiança vem através do tempo. Acho que por causa do passado na África do Sul não existe muita confiança. As pessoas estão sempre tentado uma passar a perna na outra, vendo quem tira mais vantagem. O mundo está virando uma selva! E a gente conversa sobre esses assuntos delicados nas nossas reuniões semanais”, disse.As lições são muitas e diárias para a brasileira, que não era expert em costura nem em negócios.“Elas me empoderam muito mais. Eu as empodero de uma forma muito real, com o dinheiro que vira comida, roupa, mas elas me ensinam muito a praticar a generosidade, ser paciente. E me faz bem saber que eu trago algum sentido para a vida de alguém, que eu acrescento. Nem que seja um pequeno legado, mas sei que minha vida nao foi em vão. A minha existência ajuda ouras pessoas a existir. Isso me traz satisfação pessoal”, conta antes de lembrar que o requisito para participar deste projeto é assumir o compromisso de passar adiante o que se aprende aqui.Essa é a missão do trabalho: fazer essas mulheres acreditarem que elas conseguem! | empreendedorsocial |
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] | Boas práticas de atendimento à primeira infância nos serviços da rede direta e da conveniada de saúde, educação e assistência social podem se inscrever no Prêmio Primeira Infância. Serão escolhidas três iniciativas de impacto para receber até R$ 5.000 em equipamentos e materiais.Realizado por Plan International Brasil e NIVEA em parceria com a Prefeitura de São Paulo, o Prêmio tem como objetivo inspirar novas iniciativas na capital paulista por meio da divulgação das boas práticas vencedoras. Para participar desta edição, as experiências devem atuar na zona sul de São Paulo.Em educação, podem concorrer Centros de Educação Infantil (CEIs) e Escolas Municipais de Educação Infantil (EMEIs).Na saúde, estão habilitadas Unidades Básicas de Saúde (UBSs) e Estratégia de Saúde da Família (ESF).Já na assistência social, podem participar Serviços de Assistência Social à Família (SAFSs) e Serviços de Acolhimento Institucional para Crianças e Adolescentes (SAICAS).As inscrições são feitas pelo preenchimento do formulário no site, somado ao envio dos documentos e evidências da iniciativa até 6 de setembro. | empreendedorsocial |
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] | A arte de ler e contar histórias promove mais do que a expansão do imaginário —com ela, são compartilhadas experiências e momentos de entretenimento e bem-estar. Por conta disso, a Associação Viva e Deixe Viver (Viva) conduz curso para estimular a leitura e a contação de histórias.Devido ao sucesso das aulas, o projeto Sacola Literária abriu mais quatro turmas para este ano, a primeira com início neste sábado (17). As inscrições para participar são gratuitas e podem ser feitas pelo site da organização.Dirigida a agentes de saúde, profissionais da educação ou pessoas com interesse em atuar em hospitais e salas de aula, a iniciativa da Viva estrutura-se a partir da descoberta da literatura e da forma pela qual seu conteúdo amplia o domínio da palavra. Por meio de um acervo composto por narrativas consagradas da literatura infantojuvenil, seus encontros inspiram ações e atividades educativas e humanizadoras.Incentivado pela Secretaria do Estado da Cultura de São Paulo e patrocinado pela Pernambucanas, o projeto formou 200 pessoas desde o início desse ano, de acordo com o fundador e presidente da Viva, Valdir Cimino. Cimino é também membro da Rede Folha de Empreendedores Socioambientais, e comemora no sábado, além da abertura da nova turma do Sacola Literária, os 22 anos de atuação da organização.A ONG conta com o apoio de 1.357 voluntários que se dedicam a contar histórias para crianças e adolescentes hospitalizados, visando a transformação do ambiente hospitalar. Ao todo, são 90 hospitais que recebem as visitas humanizadoras da entidade. | empreendedorsocial |
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] | Visando despertar o interesse pela educação financeira dentro das escolas públicas brasileiras, o Projeto Jogos de Educação Financeira utiliza jogos para ensinar crianças a cuidar do próprio dinheiro de forma prática e interativa.Os jogos educativos utilizados, "Piquenique" e "Bons Negócios", têm cartas estratégicas que apresentam desafios cotidianos e familiarizam os alunos com as práticas de poupar e investir.Promovida pelo Bank of America Merrill Lynch e realizada pelo Instituto Brasil Solidário —cujo fundador, Luis Salvatore, é membro da Rede Folha de Empreendedores Socioambientais—, a iniciativa de impacto teve início em escolas públicas no interior do Ceará. Mais Foram 20 mil alunos impactados pelo projeto piloto, além de melhores práticas e indicadores em conhecimento de educação financeira em 77% das escolas trabalhadas. O sucesso foi tanto que, após dois anos de atuação, o método ultrapassou a fronteira e hoje atende mais de 5.000 alunos no Chile. Para as ações em Santiago, o material ganhou uma versão em espanhol e foi personalizado de acordo com a cultura e especificações locais, como frutas típicas para as cartas do "Piquenique" e termos de mercado e economia para as do "Bons Negócios".Mesmo internacionalizado, a iniciativa mantém o Brasil como prioridade. Somente no primeiro semestre deste ano, os jogos passaram pela Bahia, Rio Grande do Norte, Pernambuco, Paraíba, Sergipe e São Paulo. A meta é, até o fim de 2019, percorrer 28 municípios e alcançar 160 mil alunos. | empreendedorsocial |
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] | Para firmar um pacto pela moradia digna e promover o fomento de um novo mercado de habitação, o programa de aceleração HousingPact abriu inscrição para a seleção de 15 startups da área.Os negócios sociais selecionados terão a missão de desenvolver uma rede colaborativa que facilite o acesso de famílias da periferia paulistana a produtos e serviços de melhoria a suas residências, como crédito, reforma, construção, móveis e infraestrutura.As startups receberão um módulo de aceleração avançada customizado, que inclui mentoria e programa de ensino imersivo em formato de workshop, além de atividades práticas, como intercâmbio com as equipes de empresas apoiadoras e aprimoramento dos projetos aplicados com a comunidade.Além da aceleração, aquelas que se destacarem nos critérios de maturidade em gestão e potencial de impacto podem receber uma tração do negócio e, consequentemente, o aumento do impacto esperado, garantido principalmente pelo estreitamento da relação com as empresas envolvidas no projeto.Iniciativa proposta por grandes empresas do segmento de habitação —BASF, Duratex, HM Engenharia, InterCement, Tetra Pak e Fundação Espaço ECO—, o HousingPact terá a interação das startups participantes realizada pela Impact Hub, parceira do Prêmio Empreendedor Social.Empreendedores interessados podem se inscrever até 25 de agosto preenchendo o formulário de participação no site. | empreendedorsocial |
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] | Com a proposta de trazer estratégias inovadoras para alavancar o financiamento de projetos e negócios sociais voltados aos Objetivos de Desenvolvimento Sustentável (ODS), a Din4mo realiza no dia 18 de setembro o 1º Seminário de Blended Finance do país.Promovido em parceria com a Convergence e a Invest Social, o evento reúne em São Paulo grandes atores do campo de investimentos de impacto, que apresentarão por meio de palestras a temática de Blended Finance.Em meio a incertezas globais, os projetos socioambientais enfrentam grandes dificuldades de financiamento. As estratégias de Blended Finance impulsionam soluções de maior impacto, mobilizando investimento social privado e investidores tradicionais e catalizando soluções sustentáveis de transformação socioambiental.Parceira do Prêmio Empreendedor Social, a Din4mo é uma empresa especializada na promoção de negócios de impacto social e intermedia o desenvolvimento de projetos junto a empresas, institutos e fundações.A inscrição para participar do Seminário é gratuita e deve ser feita pelo site. | empreendedorsocial |
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] | O Dia dos Pais é a quarta data em importância no varejo, perdendo de lavada para Dia das Mães, Natal e Dia dos Namorados. Pesquisas qualitativas realizadas por grandes marcas mostram que o consumidor, quando compra, costuma escolher o presente de última hora ou dar “lembrancinhas” para o pai. Reciclar produtos que se tem em casa para presentear os pais também faz parte do repertório de comportamento dos filhos no Brasil.A desvalorização da data tem a dizer muito sobre a paternidade no país. Dados do IBGE de 2015 mostram que 80% das crianças brasileiras têm uma mulher como principal responsável. Oitenta por cento. Seria assustador se fosse a maioria, mas estamos falando da imensa maioria dos brasileiros que cresce entendendo que responsabilidade é uma qualidade majoritariamente feminina. O mesmo instituto mostra que há hoje no Brasil 5,5 milhões de brasileiros de até 30 anos sem o nome do pai no registro de nascimento.A imagem condicionante dos papéis sociais pode levar à compreensão de que os homens não são tão reconhecidos como responsáveis principais pelas crianças, pois estão fora de casa, trabalhando, enquanto as mulheres têm mais tempo para se dedicar aos cuidados familiares. Engano. A parcela de lares chefiados por homens no Brasil já é inferior a 40% do total de 69,8 milhões de domicílios existentes no país. Segundo a Pesquisa Nacional por Amostra de Domicílios Contínua divulgada pelo IBGE em 2017, o número de lares chefiados por homens era inferior a 40%. Ou seja: mais da metade dos lares são também chefiados por mulheres que, portanto, somam a responsabilidade financeira aos cuidados do dia a dia das crianças.A legislação trabalhista também não colabora com os pais que trabalham e desejam criar vínculos mais coesos com seus filhos. No Brasil, a licença-paternidade é de apenas cinco dias. Funcionários de empresas cadastradas no programa Empresa Cidadã têm 20 dias de folga quando um filho nasce.O desequilíbrio de responsabilidades, sejam elas da ordem do tempo ou do dinheiro, há muito pesa sobre as mulheres. O exemplo de uma estrutura desequilibrada de cuidado, vínculo e responsabilidades financeiras naturaliza nas novas gerações um comportamento prejudicial a toda a sociedade. Parece óbvio, mas ainda é necessário dizer: um filho é corresponsabilidade de mãe e pai. Na complexidade das relações familiares contemporâneas, cada família pode criar o modelo equilibrado para sua própria existência de forma saudável. Afinal, o desequilíbrio é insustentável —e reverbera atravessando gerações.Dentro desse contexto social de atualização de comportamento, é animador ver que grandes marcas no Brasil usaram seu poder de comunicação para convidar a sociedade, e especialmente os pais, à reflexão sobre essa lacuna de responsabilidade que há de ser ocupada. Johnnie Walker, campanha que tenho a alegria de assinar; Casas Bahia e Brahma.Cada uma com seu tom de voz e estética mexeu na ferida aberta há muitos séculos. Machucados que seguem doendo nos filhos e, portanto, contribuindo para uma sociedade carente de afeto e cuidado.Aos pais, um convite: que pai você ainda pode ser? Que novo passo você pode dar para ocupar melhor esse lugar de honra na vida de uma pessoa? Qual nova responsabilidade você pode assumir? Sem perder a piada: garanto que, além de um presente melhor nesta data de varejo, você poderá experimentar uma existência muito mais orgulhosa. | empreendedorsocial |
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] | Gratuito e com proposta de acelerar jovens empreendedores iniciantes, o programa de apoio Choice UP está com inscrições abertas até 25 de agosto. São duas edições em outubro, com foco em empreendedores de 18 a 35 anos das regiões Centro-Oeste e Nordeste.Durante a formação, os jovens podem avaliar o modelo de negócio, proposta de valor, estratégia de vendas, escalabilidade e até equipe, utilizando ferramentas apresentadas pelos facilitadores. Isso tudo ocorre por meio de mentorias, conteúdos sobre modelo de negócio e impacto social, conexões entre os participantes e banca de especialistas.O projeto de pré-aceleração do Choice —maior movimento de jovens empreendedores socioambientais do Brasil— em parceria com o FIIMP 2 (Fundações e Institutos de Impacto) busca ajudar os participantes a validar seus produtos e aumentar seu crescimento e impacto. Para participar, o negócio deve estar em busca de um modelo de negócio viável financeiramente, além de gerar impacto socioambiental.O Choice UP está marcado para os dias 5, 6 e 19 de outubro na cidade de Campina Grande (PB) e 12, 13 e 26 em Brasília, com 25 selecionados em cada edição. As inscrições podem ser feitas pelo site, onde também se encontra o regulamento completo do programa. | empreendedorsocial |
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] | Jac-Ssone Alerte, 35, embarca de volta para o Haiti no fim de setembro para assentar os primeiros tijolos do sonho que começou a acalentar naquela época, e que ganhou forma no projeto Village Marie —batizado em homenagem a sua mãe, Marie Celiane Alexis, já falecida.Sua proposta é construir uma vila de casas populares robustas, mais resistentes a futuros desastres, na comunidade pobre onde cresceu no Haiti, Don de l'Amitié. Ele pretende engajar os futuros moradores na construção, em regime de mutirão.No fim deste mês, Alerte despacha para o Haiti um contêiner com parte do material para construir as cinco primeiras casas, adquirido com recursos de uma vaquinha virtual e do livro que escreveu sobre o projeto e sobre sua história, "(Re)construindo um sonho".Alerte começava o segundo semestre de odontologia na Universidade Federal do Rio de Janeiro (UFRJ) quando um terremoto de 7,2 graus na escala Richter atingiu seu país, com epicentro próximo à capital, Porto Príncipe. Os tremores mataram mais de 300 mil pessoas, de acordo com o governo, e arrasaram com a infraestrutura já precária de seu país.Enquanto acompanhava as notícias sobre a destruição à distância, o jovem estudante, ainda no início da faculdade no Rio, decidiu mudar de carreira, obstinado a construir e poder "transformar a vida de milhares de pessoas"."Precisava fazer alguma coisa. E fui estudar engenharia civil com uma única ideia na cabeça: montar um projeto social e voltar para o Haiti", diz o jovem engenheiro à BBC News Brasil, vestindo uma camiseta com a frase: "De tijolo em tijolo, construímos sonhos".O haitiano estava no penúltimo ano do curso de engenharia quando o seu país foi varrido por mais uma tragédia natural, o furacão Matthew, em outubro de 2016.O ciclone deixou mais de mil mortos, e os ventos de 250 km/h destruíram Don de l'Amitié, a comunidade onde Alerte cresceu, na pequena cidade de Duchity, a 230 km de Porto Príncipe.A nova tragédia e as notícias de destruição reforçaram seu senso de responsabilidade."Foi um desastre. Eu pensei: 'Sou um jovem cheio de energia. Vou ser engenheiro e vou planejar minha pequena cidade'. E comecei a desenvolver o projeto."A mãe de Alerte havia falecido meses antes do furacão, em julho de 2016, e o projeto que estava ganhando forma ganhou seu nome: Village Marie.Alerte se emociona ao lembrar a última conversa que teve com a mãe, em 2016. Ela aconselhou o filho a não buscar a riqueza material. "Procure ser alguém de valor. Volte e faça algo diferente", disse, segundo o filho."Quando ela faleceu, deixou um vazio. Mas ela me deu inspiração. Quis pensar grande. Foi um chamado", afirma.Alerte cresceu na roça em uma família humilde, o sétimo de 11 filhos, a maioria homens, com apenas duas irmãs. O pai, agricultor, cultivava arroz, fubá, inhame, café e feijão para sustentar a família.Cabia à mãe, e aos filhos ainda crianças, levar os produtos para vender em feiras. Alerte se lembra de sair de casa no meio da madrugada ao lado dos irmãos, percorrendo quilômetros levando os frutos das colheitas em lombo de burro, para vender em feiras a partir das 6h. Mas todos foram para a escola, ao contrário das outras crianças da comunidade."Meu pai nunca teve ensino, mas acreditava na educação. Ele conseguiu ver além daquele espaço e nos mandou para estudar. Ele foi um visionário."O jovem concluiu o ensino médio, mas após várias tentativas no vestibular, não conseguiu vaga nas universidades da capital. Então teve ideia de mandar cartas para embaixadas de outros países para tentar a sorte.E recebeu uma ligação da Embaixada do Brasil com a notícia de que conseguira uma vaga no Programa de Estudante de Convênio para Graduação (PEC-G), um convênio dos ministérios da Educação e das Relações Exteriores para jovens de países em desenvolvimento."Fiquei tão maravilhado que quase morri atropelado ao atravessar a rua!", descreve em seu livro. Já tinha vontade de estudar engenharia civil, mas se satisfez com odontologia, a possibilidade que apareceu.Após o terremoto, quando decidiu mudar de curso, precisou convencer desde o reitor da UFRJ ao embaixador do Haiti no Brasil —que o chamou de "problemático" por insistir tanto em sair do roteiro. Deu certo.Na graduação em engenharia civil, Alerte ficou conhecido como "o cara do tijolo".Andava para cima e para baixo carregando um tijolo ecológico, falando a quem lhe desse ouvidos sobre a ideia, ainda incipiente, de construir casas populares —resistentes e duráveis— no Haiti. Integrou o centro de pesquisas Projeto Solução Habitacional Simples (SHS), na UFRJ, voltado para a reconstrução de residências populares após situações de desastre.Quando se formou, em 2017, posou para a tradicional foto de beca com o canudo do diploma em uma mão —e o tijolo na outra."Eu sou tão inconformista que mudei o protocolo do PEC-G. As portas estão fechadas, mas podem ser abertas. Não acredito nessa teoria de que não dá para fazer. Acho que dá para fazer o impossível", afirma.O Village Marie foi idealizado como uma vila para 15 famílias que tiveram suas casas destruídas pelo furacão Matthew em Don de l'Amitié. O nome da vila significa "dom da amizade", na tradução do francês, língua oficial da ex-colônia francesa ao lado do crioulo haitiano.A vila será erguida em um terreno de 20 mil metros quadrados, doado pelo pai de Alerte para o projeto, adquirido com a ajuda de lideranças locais. Além das casas, terá equipamentos públicos como escola —para que todas as crianças tenham acesso a educação— e centro comerciais.No fim de setembro, o engenheiro chega ao Haiti para receber o contêiner que despacha para lá neste mês, carregado com 300 sacos de cimento, um gerador elétrico, telhas ecológicas e uma minifábrica para fazer tijolos ecológicos, com uma prensa manual, um triturador do solo e equipamentos laboratoriais.O material será usado para construir as cinco primeiras casas do Village Marie e foi adquirido com os mais de R$ 50 mil obtidos por meio de uma vaquinha virtual no início do ano.E também através de parcerias e apoios que o engenheiro vem costurando com quem se dispuser a ouvir sobre seu projeto. Uma fábrica em São Paulo concordou em doar a prensa manual de tijolos ecológicos. A dona de uma empresa de importação e exportação no Rio cedeu uma sala para o projeto e topou cuidar, de graça, de toda a logística de exportação.Um escritório de arquitetura embarcou no projeto para, segundo Alerte, "pra tornar a concepção do Village ainda mais encantadora". E ele se mantém em diálogo com universidades, buscando firmar parcerias com pesquisadores da UFF e da Coppe, na UFRJ.Os futuros moradores do Village Marie foram selecionados com base em um sistema de pontuação, somando critérios que priorizam famílias de baixa renda, que façam parte da comunidade há pelo menos cinco anos e mães solteiras com filhos pequenos."A engenharia social é muito mais importante do que a engenharia civil", aponta Alerte. O haitiano explica que os moradores da região são nômades e costumam viver em pontos isolados, e o trabalho envolve convencê-los a viver em comunidade."É a única forma de conseguir oferecer saneamento básico", diz.Antes de serem futuros moradores, as famílias selecionadas serão construtoras. Este é um dos grandes diferenciais do projeto. As casas serão erguidas em regime de mutirão, seguindo técnicas construtivas simples e aproveitando materiais disponíveis na região.Alerte compara a ideia com o sistema de linhas de montagem criado por Henry Ford na indústria automobilística americana nos anos 1910. "Cada um será responsável por uma fase do projeto. Fundação, alvenaria e por aí vai", diz ele, que desenvolveu uma cartilha com o passo a passo para cada etapa da operação."O projeto foi pensado para quem não tem recursos, mas tem energia para fazer", diz o haitiano.Ele acredita que a estratégia poderá gerar engajamento e comprometimento na comunidade, fortalecendo laços para um futuro longevo."O Haiti é o país das ONGs. É preciso ensinar as pessoas a fazer. É preciso gerar autoestima. As pessoas precisam sentir que a solução está dentro delas e que não precisam esperar o governo", considera, esperando gerar um ciclo virtuoso que acabe envolvendo o governo futuramente e replicando o modelo para outras comunidades.Cada casa foi projetada para cinco pessoas, mas já prevendo a construção de um quarto adicional, com uma "fundação de espera" já incluída para uma eventual expansão.Terra, argila e água são a principal matéria-prima para fazer os tijolos ecológicos com a prensa manual, acrescidos de um pequeno percentual de cimento. "Vamos explicar com extrair o solo e como usar a água para dar a resistência aos tijolos. O processo difere do convencional porque não é preciso queimá-los. Assim, não emite CO2", diz.Cada tijolo tem dois furos que podem ser perpassados por vergalhões de aço e preenchidos por concreto. Assim, pilares não são necessários, o que simplifica a estrutura das casas. "O formato do tijolo facilita o processo construtivo. As pessoas não precisam de qualificação muito boa para fazer.""Sistematizamos o processo para uma família humilde que não entende de engenharia, mas a partir dessa metodologia pode pegar o passo a passo. É uma receita", resume Alerte.Alerte começou a desenvolver o projeto em seu trabalho de conclusão de curso (TCC) na UFRJ e, depois, em uma pós-graduação em Planejamento, Gestão e Controle de Obras Civis na universidade.Em 2018, recebeu um prêmio e ganhou como recompensa a elaboração gratuita de um plano de negócios para seguir adiante, incluindo análise de mercado, branding, estratégia de marketing e plano de gestão.Nos últimos meses, Alerte conseguiu ajeitar a papelada para transformar o Village Marie em uma organização social sem fins lucrativos no Brasil (ONG) para facilitar os próximos passos. A organização é integrada por sete pessoas, entre brasileiros e haitianos.E tem viajado o Brasil dando palestras sobre seu projeto. Em setembro, antes de partir, foi convidado para participar do TEDx de Uberaba e dar uma aula magna na Universidade de São Paulo (USP)."Somos nós, como cabeças pensantes, que temos que mudar as nossas próprias comunidades. Temos muitas pessoas brilhantes que só querem criticar. Precisamos de planos para colocar a mão na massa e fazer acontecer", considera. "Acho que é desse tipo de espírito que a humanidade precisa." | empreendedorsocial |
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] | Conhecida por levar amor, brincadeira, informação e hambúrgueres para crianças carentes do Brasil e da América Latina, a Hamburgada do Bem desembarca novamente em São Paulo no sábado (10) para a sua 92ª edição. Mais Com um aumento significativo de impactados em relação à primeira edição em 2015, com 86 crianças e 70 voluntários, a edição no bairro Vila Jaguaré pretende fazer a alegria de 1500 crianças e 1200 voluntários. Ao todo, mais de 70 mil crianças já foram atendidas no Brasil e América Latina.A ONG busca prioritariamente escolas ou instituições de comunidades carentes que atendam crianças entre 4 e 11 anos para realizar as ações. Além do tempo e carinho, cada voluntário doa R$ 37 no ato da inscrição, valor que é revertido à alimentação do inscrito durante o evento e ao projeto.As inscrições para a próxima Hamburgada estão abertas até quinta-feira (8) e podem ser feitas pelo site. | empreendedorsocial |
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] | Com o objetivo de democratizar o acesso de pessoas comuns a advogados e informações jurídicas, as brasileiras Tiziane Machado e Patricia Barreto desenvolveram o aplicativo Oi Advogado, que conecta cidadãos a profissionais de todo o país de forma gratuita. Lançado em agosto do ano passado, o aplicativo está disponível para download nas lojas virtuais da Apple e do Google e também possui versão online. A ferramenta funciona como um facilitador de diálogos, permitindo que usuários tirem com advogados reais suas dúvidas sobre como resolver determinadas questões jurídicas.A ideia de Machado e Barreto, que surgiu em 2016, era criar algo que unisse diretamente quem precisa de ajuda a quem tem o conhecimento necessário para auxiliar. Com mais de dois mil cadastrados, a plataforma não tem custo para quem busca assessoria jurídica e funciona 24 horas.Além de tirar dúvidas, a plataforma serve também para que usuários contratem advogados quando necessário. Para garantir a satisfação do cliente, o aplicativo faz um ranking dos profissionais de acordo com o número de informações disponibilizadas por eles, como foto e currículo. Quanto mais dados compartilhados, maior é a visibilidade do advogado.A adesão de profissionais de direito ao Oi Advogado custa até R$ 39,90, mas pode também ser gratuita se cadastrado pelo pacote básico. | empreendedorsocial |
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] | Com o objetivo de combater o impacto que a menstruação descartável gera no ambiente, a marca Ecoabs, desenvolvida pela Morada da Floresta, lança coleção de lingeries absorventes, que duram até cinco anos e evitam o descarte de mais de mil unidades não recicláveis.No Brasil, 15 bilhões de absorventes vão parar em lixões e aterros anualmente e cada um deles leva em média cem anos para se decompor. De acordo com a Morada da Floresta, integrante da Rede Folha de Empreendedores Socioambientais, o custo da menstruação ao meio ambiente e ao bolso em cinco anos é de 17.000 kg de resíduo e R$ 750.Além de sustentáveis, as lingeries absorventes são saudáveis ao corpo feminino. Assim como outras soluções propostas pela Ecoabs —coletor menstrual e absorvente de pano—, elas ajudam a manter a saúde natural da região íntima, já que são produzidas por tecidos que permitem a respiração das mucosas vaginais e mantêm o pH equilibrado, diminuindo a chance de infecções.A iniciativa é também vantajosa ao bolso das mulheres, que ao optar pela opção sustentável economizam entre 50% e 80% em relação à menstruação descartável. Além disso, as lingeries são discretas e têm estilos e estampas variadas, divididas nas coleções básica, romântica e teen.As calcinhas ultra-absorventes são feitas com fibra de bambu, produzidas no Brasil com matéria-prima nacional. Elas absorvem fluxo moderado, médio e intenso e custam a partir de R$ 85. | empreendedorsocial |
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] | O jornal britânico Financial Times elegeu a Fundação Dom Cabral (FDC), parceira do Prêmio Empreendedor Social, como uma das dez melhores escolas de educação executiva do mundo. Há 14 anos, a instituição é também apontada pelo ranking como a melhor da América Latina. O critério de avaliação para a posição geral (10ª) combinou os resultados entre programas abertos e customizados, em que a FDC conquistou a 14ª e 8ª posição, respectivamente. A fundação é uma escola de negócios brasileira com atuação nacional e internacional. Com unidades em São Paulo, Rio de Janeiro, Belo Horizonte e Nova Lima (MG), a instituição oferece cursos de média e curta duração, além de MBA, pós-graduação e mestrado. | empreendedorsocial |
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] | Estão abertas até esta segunda-feira (29) as inscrições para participar da Estação Hack na Estrada, projeto do Facebook em parceria com a Artemisia de apoio a empreendedores socioambientais. O evento, gratuito, será na terça (30) no Hilton Garden Inn Belo Horizonte.A iniciativa oferece para até 25 empreendedores da região atividades exclusivas, como mentoria individual, suporte para modelagem do pitch de negócios e feedback dos especialistas. Aquele que mais se destacar no dia será convidado para uma vivência em São Paulo, onde conhecerá startups de diferentes regiões do Brasil que foram destaque em edições anteriores.Além do apoio a organizações de impacto social e ambiental, o Hack na Estrada também traz aulas de programação para jovens entre 16 e 25 anos, em parceria com a Mastertech. Durante as aulas, os alunos aprenderão a construir seus próprios sites.Parte da agenda do evento será aberta ao público interessado pelo tema de empreendedorismo e impacto socioambiental. Haverá painéis de empreendedores acelerados pela parceria entre Facebook e Artemisia, em que os palestrantes compartilharão suas experiências, barreiras e principais aprendizados.Inaugurada em 2017 em São Paulo, a Estação Hack é o primeiro centro do Facebook de apoio à inovação, com bolsas para cursos de programação, desenvolvimento de aplicativos e empreendedorismo digital. Empreendedores e interessados no tema de empreendedorismo socioambiental podem se inscrever pelo site da Artemisia. Já os jovens que quiserem participar das aulas de programação devem fazer suas inscrições no site da iniciativa. | empreendedorsocial |
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] | Nascido em Itacaré (BA), Marcos Oliveira, 36, —mais conhecido como Chef Meia Noite— enfrentou muitas dificuldades até conquistar seu espaço na gastronomia. Quinto de dez irmãos, o baiano conta que encontrou a cozinha não apenas por dom e paixão, mas também por necessidade de se alimentar.Uma longa e inspiradora trajetória até São Paulo, onde está há 12 anos, resultou na posição de Meia Noite como chef do jantar por dois anos no Capim Santo, restaurante tido como referência internacional da gastronomia brasileira contemporânea. Hoje, é coordenador e instrutor do Instituto Capim Santo, idealizado pela chef Morena Leite.A proposta do Instituto é capacitar, treinar e acompanhar, por meio da gastronomia, jovens e adultos em situação de vulnerabilidade social, focando em seu empoderamento. Em dez anos de atuação, mais de 1.300 alunos se formaram nas cinco unidades do Capim Santo.Preocupado em ajudar as pessoas com origem e história semelhante à sua, Meia Noite estimulou a abertura de uma unidade do instituto em Itacaré. Hoje, de 118 pessoas formadas na unidade, 108 estão trabalhando. "A gastronomia é a maçaneta do mundo." O nome Meia Noite veio através da capoeira, todo capoeirista tem um nome de batismo. Por eu trabalhar de guia turístico durante o dia e até tarde da noite na cozinha, começaram a me zoar, diziam ‘caramba, o cara só sai depois de meia-noite’. Assim veio o nome da capoeira, Meia Noite.Na minha infância passei por muitos perrengues por ser de uma família de muitas pessoas, eram dez irmãos. Éramos de um lugarzinho na zona rural de Itacaré. Um dia, meus familiares venderam a roça que tinham, e minha mãe foi para a cidade com os dez filhos pequenos.Cada casa [da vizinhança] dava um pouco de comida para a gente, e essas comidas depois me trouxeram certas lembranças gastronômicas. A gente se alimentava da comida que nos davam e, a cada comida que eu experimentava, eu buscava aquele gosto, cada uma tinha um sabor diferente para mim.Aos 12 ou 13 anos de idade, voltei para Itacaré, não consegui ficar mais com minha mãe, porque conforme fui crescendo, as coisas foram mudando. Comecei a sentir vergonha da vida que eu tinha. Então, conheci um cara e peguei uma carona até Itacaré, onde ainda morava minha tia.Conheci uma menina italiana, que tinha uns quinze anos. A gente começou a se gostar, a sair junto, e os pais dela me levaram para conhecer as praias de Itacaré. O pai dela pagava o guia para levar a família e me levava junto, e assim descobri a beleza natural que havia onde eu morava.Foi assim que virei guia turístico. Depois de ver o menino que guiava o pessoal e falava muito bem da fauna e da flora do local, e pensei: um dia quero ser igual a esse cara. O trabalho de guia me trouxe para a cozinha também, porque comecei a levar os turistas para os restaurantes, e quando eu levava as pessoas ganhava refeição também. Um dia, meu grande amigo, o Comprido, inventou de fazer uma moqueca para umas gringas. Compramos todos os ingredientes e virei para ele e disse ‘agora faz a moqueca’, mas ele não sabia fazer e nem eu.O que eu sabia era o que eu lembrava de ter visto minha tia fazendo, mas fiz a moqueca mesmo assim. Depois que eles comeram, começaram a me incentivar, dizendo que eu cozinhava muito bem. Então, me empolguei, e sempre que tinha um novo grupo de turista eu cozinhava para eles. Foi cozinhando para essas pessoas que começou a minha experiência gastronômica.Eu sempre brinco dizendo que não fui eu que escolhi a cozinha, foi ela que me escolheu. A primeira razão de eu ter encontrado a gastronomia foi por pura brincadeira e diversão, e a segunda foi necessidade. Eu precisava me alimentar também, e descobri que no restaurante poderia almoçar, jantar, tomar café e ainda ganhar dinheiro.Depois de alguns estágios em restaurantes, surgiu uma oportunidade de vir morar em São Paulo com minha ex-esposa. Sempre tive vontade de sair de Itacaré, queria crescer mais, e aceitei o convite dela. Depois de duas semanas, recebi a proposta de trabalhar na cozinha de um hospital e fui.Comecei ajudando a higienizar verduras, um corte aqui e outro ali, mas o salário era muito pouco. Eu ganhava R$ 330 e só o aluguel do apartamento era R$ 1100, mas fui indo até receber outro convite, que veio graças à menina que morava comigo em Itacaré.Ela conhecia a Chef Morena Leite e enviou o meu currículo para o Capim. Fui chamado para fazer um teste e adorei o trabalho lá, mas não sabia se eles iriam me chamar. Depois de uns dias, o telefone tocou em casa e minha ex-esposa atendeu, depois disse que a Morena Leite tinha me pedido para ir lá. Depois disso, pedi as contas [no hospital] e comecei a trabalhar no Capim Santo.Quando eu cheguei, as pessoas tinham medo de perder seu emprego, então tinham medo de ensinar os novos, como se o aprendizado dos outros fosse tirar a profissão deles, que era a única que eles tinham. No começo eu ficava incomodado, mas depois fui entendendo que na verdade aquilo era uma autodefesa.Então eles maltratavam, humilhavam, xingavam, esquentavam o cabo da panela e colocavam para você pegar. Só depois comecei a entender que era melhor eu puxar aquelas pessoas para o meu lado, mostrar que eu não queria roubar o emprego deles, e sim que eu só queria aprender e ajudar. Fui enfrentando essas dificuldades e mostrando que queria somar.Comecei no Capim lavando louça, e aos poucos fui vendo que o que eu queria realmente era trabalhar dentro da cozinha. Fui conhecendo as praças, primeiro aprendi com a menina da salada, depois com a guarnição, até que rodei por todas as praças do restaurante, aprendi com todas elas. Certo dia, a Chef Morena Leite pediu para que eu desse uma aula de risoto para os alunos do Instituto [Capim Santo]. Arrumei uma apostila de risoto e consegui dar uma bela aula. Sempre fui muito extrovertido, então foi uma aula bem dinâmica. Após essa experiência, contei à chef que queria fazer uma faculdade de gastronomia para poder dar aulas. Ela conseguiu para mim uma bolsa de 50% na [Universidade] Anhembi Morumbi, mas os 50% já eram 1200 reais, e na época eu ganhava 650 reais por mês. Na época comecei a fazer salão, dar aula, fazia de tudo, dormia três horas por dia para poder trabalhar e conseguir pagar a faculdade. Me formei em 2013.Depois de me formar, saí do Capim por um tempo, fiquei três anos fora e fui trabalhar em outras áreas, conhecer outras técnicas da gastronomia. Quando voltei pro Capim, assumi como chef do jantar, montei uma equipe legal e as pessoas começaram a ver resultado no meu trabalho.Ao voltar para o Capim, a Morena me chamou para dar aulas no Instituto, e eu fiquei pensando se aceitaria mesmo. E uma coisa que me motivou ao trabalho social foi que na minha cidade, os jovens a quem eu ensinava capoeira, muitos se envolveram com coisas erradas, alguns até partiram dessa vida para outra.Isso me chocou muito e me deixou triste, porque eu sempre pensava que se eu estivesse lá ainda poderia ter ajudado essas crianças. Esse foi o meu despertar, por isso aceitei, mas desde que eu pudesse levar o Instituto para Itacaré. Conseguimos um patrocinador, e hoje temos a unidade funcionando.Meu principal desafio é aprender cada vez mais, porque água parada não purifica. Eu, um jovem que nunca tinha saído da Bahia, de repente consegui sair de lá e vir para São Paulo. De São Paulo fui para a França, da França para a Itália, da Itália para Portugal e agora, esse ano, fui para a China.A gente dorme duas, três horas por dia. Nada é fácil, mas se fosse fácil não teria graça nenhuma. Eu agradeço muito a Deus pela dificuldade que tive na vida, porque aprendi muito com ela, e hoje posso fazer a minha escolha. Quero inspirar esses jovens para que eles também levantem a cabeça e digam que conseguem alcançar esses sonhos. Já tiramos [no Instituto Capim Santo] pessoas do mundo da droga, já mudamos a vida de ex-presidiário, que hoje está feliz e empregado. Mudamos a vida de muita gente, assim como mudei a minha. A gastronomia tem esse dom, esse poder. | empreendedorsocial |
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] | A Fundação Banco do Brasil selecionou 24 iniciativas para a fase final do Prêmio Fundação Banco do Brasil de Tecnologias Sociais 2019, sendo duas de organizações integrantes da Rede Folha de Empreendedores Socioambientais. As finalistas são originárias de 13 estados brasileiros e três outros países latino-americanos.O processo seletivo da décima edição do prêmio foi aberto a organizações sem fins lucrativos legalmente constituídas no Brasil e países da América Latina e do Caribe. As entidades brasileiras concorrem a R$ 700 mil em prêmios divididos entre as categorias nacionais, sendo R$ 50 mil para a primeira colocada, R$ 30 mil para a segunda e R$ 20 mil para a terceira de cada uma das categorias.Ainda que não cheguem aos três primeiros lugares de suas categorias, todas as finalistas ganharão um troféu e um vídeo retratando a iniciativa. Além disso, serão convidadas a participar do Encontro de Tecnologia Social, que será realizado em Brasília na noite anterior à premiação. Um exemplo na fase final é o projeto Origens Brasil de Piracicaba (SP), que concorre na categoria Cidades Sustentáveis e/ou Inovação Digital. A iniciativa do Imaflora (Instituto de Manejo e Certificação Florestal e Agrícola) consiste em um sistema que usa a tecnologia para aproximar o produtor de empresas e do mercado consumidor, garantindo uma economia justa em territórios de diversidade socioambiental.Outro destaque é a Escola Ativa, São Paulo, do Instituto Esporte & Educação. O projeto valoriza a escola como um espaço significativo de prática consciente da educação física e do esporte, além de qualificar e ampliar oferta de atividades regulares para os alunos e alunas do ensino público.Na categoria especial de Mulheres na Agroecologia, concorre a Associação Pitanga Rosa, de Chapecó (SC). A instituição é constituída por mulheres que buscam preservar as sementes e mudas crioulas para o processamento de plantas medicinais. Outra prioridade é conscientizar a comunidade sobre a importância de uma alimentação livre de agrotóxicos.A premiação acontece em outubro e as entidades selecionadas podem ser conferidas na Lista das 24 Finalistas. | empreendedorsocial |
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] | No domingo (21) o Parque Municipal Praia do Sol, na zona sul de São Paulo, recebe uma ação de educação ambiental do projeto Geração+Verde, que visa engajar a população paulistana na manutenção das áreas verdes do município. A ação é promovida pela parceria entre Coca-Cola FEMSA Brasil, Coca-Cola Brasil e Fundação SOS Mata Atlântica.Entre as atividades, estão uma maquete dinâmica que demonstra a relação entre preservação da mata com a disponibilidade de água e um mutirão de limpeza. Ao final do evento, serão plantadas 25 mudas nativas da Mata Atlântica, como ipê-amarelo-liso, jequitibá-branco e jequitibá-rosa.A ação será das 9h às 13h e é gratuita. Para participar, é necessária a inscrição prévia pelo site. Menores de 18 anos devem estar acompanhados por um responsável. | empreendedorsocial |
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] | Os colaboradores do Hospital do Amor e da Santa Casa de Misericórdia de Barretos (SP) completaram, na quinta-feira (11) o último módulo do treinamento promovido pela Arte Despertar —organização integrante da Rede Folha de Empreendedores Socioambientais— para desenvolver nos profissionais um olhar mais próximo e humanizado sobre os pacientes.Com 140 participantes e duração de 16 horas, o treinamento utiliza a arte da narração de histórias para promover o autoconhecimento, provocar reflexões sobre o ambiente hospitalar e aproximar ainda mais os funcionários dos pacientes. Em parceria com o Hospital de Amor e apoio da área de Responsabilidade Social Corporativa da MSD, a Arte Despertar trabalha, em cada um dos quatro módulos do programa, um aspecto diferente envolvido no desenvolvimento de vínculos no ambiente hospitalar. | empreendedorsocial |
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] | Estão abertas desde esta segunda-feira (15) as inscrições para o processo seletivo de consultoria gratuita a ONGs da região metropolitana de São Paulo, promovido pela ESPM Social. O auxílio será dado às áreas de Comunicação, Marketing e Gestão das empresas não governamentais selecionadas.Formada por alunos da Escola Superior de Propaganda e Marketing (ESPM) sob a supervisão de um professor doutor, a ESPM Social é uma Agência Experimental de Voluntariado Universitário. Além do trabalho de consultoria, organiza eventos beneficentes e difunde dentro da instituição os conceitos de responsabilidade social, sustentabilidade e ética no mundo corporativo.O projeto de auxílio às organizações não governamentais é pioneiro entre instituições de ensino superior no Brasil e já atendeu mais de 230 ONGs e OSCIPs desde 2003, quando foi criado. O objetivo é oferecer uma consultoria que possibilite às entidades um melhor desempenho e visibilidade nas comunidades em que atuam, através de sugestões de planejamento de negócios e marketing do projeto.Organizações interessadas podem se inscrever até 16 de agosto pelo site da ESPM Social, no qual também constam informações adicionais e contato. | empreendedorsocial |
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] | Aproximadamente 15 milhões de pessoas vivem e trabalham em vastos aterros sanitários municipais ao redor do mundo, revirando o lixo diariamente em busca de sucata que podem vender.Essas verdadeiras "cidades de lixo" são formadas por barracos feitos de madeira, chapas metálicas e plástico. As famílias vivem entre pilhas de lixo hospitalar e eletrônico, resíduos domésticos e vidro quebrado, até mesmo produtos tóxicos.Essas pilhas de lixo são naturalmente mais propensas a deslizamentos –uma vez que essas montanhas instáveis de resíduos podem desmoronar de repente sem aviso prévio.O lixão de Payatas, na periferia de Manila, uma das maiores "cidades de lixo" das Filipinas e lar de quase 10 mil pessoas, desabou em 2000, provocando um deslizamento de terra de 30 metros de altura e 100 metros de largura que deixou mais de 200 mortos.Em 2015, um desmoronamento de terra varreu um enorme depósito de lixo nos arredores de Adis Abeba, capital da Etiópia, matando mais de cem pessoas e destruindo casas improvisadas.E no Brasil, o caso mais famoso foi o deslizamento no Morro do Bumba, em Niterói, em 2010, causado por um temporal, e que destruiu uma favela erguida sobre um antigo lixão, deixando pelo menos 48 mortos e centenas de desabrigados.A taxa de sobrevivência das vítimas deste tipo de desastre é baixa, dada a natureza do material e o potencial de o gás metano se acumular dentro de bolsões de ar –envenenando quem estiver preso dentro deles.E o futuro nos reserva muito mais lixo: de acordo com o relatório "What a Waste" do Banco Mundial, a população global deve gerar 3,4 bilhões de toneladas de lixo anualmente até 2050 –um aumento significativo em relação aos 2,01 bilhões de toneladas atuais.Um grupo de pesquisadores australianos desenvolveu recentemente um software capaz de detectar deslizamentos com duas semanas de antecedência, dando aos moradores tempo de deixar os aterros sanitários e aos engenheiros a oportunidade de reforçar o terreno.O sistema de inteligência artificial usa matemática aplicada para ajudar a identificar sinais de um desabamento iminente –como rachaduras minúsculas e movimentos sutis que prenunciam um desmoronamento violento.A expectativa é que sistemas de inteligência artificial como este possam um dia ajudar a monitorar as encostas destas "cidades de lixo" e evitar que desastres se repitam."Temos analisado dados sobre movimentos em materiais granulares para entender seu 'ritmo de colapso'", explica Antoinette Tordesillas, professora da faculdade de ciências da Universidade de Melbourne, na Austrália, e uma das principais autoras do estudo.Os experimentos que ela realizou em laboratório envolveram vários tipos de material granular (como areia, concreto, cerâmica, pedras) que foram amontoados até ruir –isto é, até a solidez se desintegrar em pedaços e colapsar."O que descobrimos é um ritmo distinto nas etapas anteriores ao colapso", diz Tordesillas.Sua tecnologia utiliza as leis da física para "orientar a inteligência artificial a identificar o padrão correto de maneira eficiente". Ou seja, os algoritmos levam em consideração o movimento do solo, a dinâmica do colapso e os desencadeadores conhecidos de deslizamentos de terra, como a chuva (que enfraquece a aderência dos resíduos) para produzir dados confiáveis.Por fim, esses dados poderão ser usados para prever de forma antecipada e em tempo real deslizamentos em locais como aterros sanitários, minas subterrâneas e encostas íngremes de montanhas.Um declive natural é composto de partículas de terra, como rochas ou argila, que foram unidas ao longo de milhares de anos.Um depósito de lixo, por outro lado, é composto por partículas de resíduos sólidos –como plástico, vidro, metais, matéria orgânica, papel–, que mantêm sua forma de maneira frágil até que algum distúrbio os abale.A instabilidade nos lixões pode acontecer por vários motivos: compactação imprópria de resíduos, fornecimento inadequado de sistemas de drenagem, decomposição de resíduos orgânicos e de pilhas de lixo com potencial de deslizamento, umidade, explosões de gás metano e despejo de resíduos além da capacidade prevista."Alguns desses fatores tornam a previsão antecipada de desmoronamentos (nos lixões) mais difícil do que nos desmoronamentos de terra", diz Isaac Akinwumi, professor de engenharia geotécnica da Universidade Covenant, na Nigéria.A necessidade de tecnologia preditiva robusta é, portanto, essencial, particularmente no que diz respeito aos países em desenvolvimento.As montanhas de lixo lá são muitas vezes mais íngremes do que as regulamentações dos EUA ou do Reino Unido permitem, o material não é compactado da mesma forma e as empresas de gerenciamento de resíduos não veem a estabilidade do terreno como uma prioridade. Tudo isso pode contribuir para a propensão a deslizamentos."Se a ferramenta da professora Tordesillas puder fornecer um alerta antecipado antes que ocorram os deslizamentos de resíduos, será uma ferramenta vital para evitar desastres", diz Akinwumi.De fato, essa tecnologia pode ser capaz de transformar dados em informações úteis –como apresentar as coordenadas de um deslizamento iminente ou referências que ajudem os funcionários a decidir entre pedir reforço ou evacuar a área.Para que o sistema de inteligência artificial proposto funcione, no entanto, os pesquisadores e as organizações de gerenciamento de resíduos, com quem atuam em parceria, vão ter de superar obstáculos financeiros, políticos e regulatórios.Por exemplo, especialistas do setor vão precisar de provas de que a tecnologia funciona. Vai custar dinheiro para avaliar os riscos e instalar a tecnologia –gastos que os operadores locais podem não estar dispostos a assumir. Além disso, deslocar os moradores durante as fases de fortalecimento do terreno ou de evacuação seria logisticamente difícil.Por fim, a tecnologia não vai erradicar os problemas ambientais de longo prazo inerentes ao próprio aterro sanitário, como as emissões de gases, o surto de doenças e o escoamento de chorume, que contamina o lençol freático, poluindo córregos e rios.Os riscos associados aos deslizamentos de lixo são uma das razões pelas quais as principais organizações de gerenciamento de resíduos estão insistindo agora para que essas "cidades de lixo" sejam fechadas e substituídas por instalações mais modernas ou aterros controlados."Testar essa tecnologia para ver se ela oferece uma solução para o problema crescente dos desmoronamentos de lixo certamente vale a pena", diz David Biderman, CEO da Associação de Resíduos Sólidos da América do Norte (SWANA, na sigla em inglês)."Na verdade, pode ser um bom reforço provisório no caminho para fechar os lixões."Biderman está bem familiarizado com o crescente problema das "cidades de lixo" e tem trabalhado para tornar a atuação da SWANA mais internacional.Os resíduos sólidos são um problema cada vez maior que afeta não apenas quem vive diretamente sob a sombra das montanhas de lixo, mas também quem está a milhares de quilômetros de distância.À medida que os países e os municípios se tornam mais populosos e prósperos, oferecem mais produtos aos cidadãos e participam do comércio internacional, se veem diante de quantidades correspondentes de resíduos para gerenciar por meio de tratamento e descarte.Embora não seja uma solução milagrosa e ainda esteja em fase inicial de desenvolvimento, essa tecnologia tem o potencial de transformar as respostas emergenciais a desastres em lixões, permitindo a adoção de uma abordagem segmentada geograficamente no que se refere à previsão de deslizamentos, ajuda humanitária internacional e prevenção. | empreendedorsocial |
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] | O Prêmio Empreenda Saúde está com inscrições abertas até segunda-feira (29). O concurso é voltado para jovens brasileiros, maiores de 18 anos, que desenvolvam ideias de negócios que potencializem soluções na área da saúde. Com o objetivo de apoiar e promover o empreendedorismo em diferentes esferas da sociedade, a Fundação everis promove a quinta edição do Empreenda Saúde, que visa estimular profissionais de diferentes áreas a desenvolver projetos que contribuam à melhoria das práticas, processos e métodos de gestão no setor de saúde.Os concorrentes podem apresentar projetos relacionados a três categorias: melhoria da qualidade ou eficiência hospitalar; orientação direta ao paciente; e impacto na rede de saúde.O vencedor, além de receber orientação profissional especializada para seu negócio, será contemplado com R$ 50 mil e representará o Brasil na everis Talent Week, na Espanha, com todas as despesas de viagem pagas pela fundação.Segundo Roberto Pereira, gerente de iniciativas de Inovação da everis Brasil, a premiação é hoje referência de mercado por estar atraindo novas soluções de startups para transformar a saúde nacional. No ano passado, foram recebidos mais de 200 projetos de empresas de todas as regiões do país.Para Pereira, muitos dos projetos apresentados nas edições anteriores do Empreenda Saúde venceram outros concursos depois e conquistaram aportes significativos no mercado.Serão selecionados seis finalistas para apresentar suas soluções aos jurados no palco do Healthcare Innovation Show, um dos principais eventos de saúde na América Latina. No entanto, haverá apenas um projeto vencedor.Pessoas jurídicas residentes no Brasil interessadas em participar do Empreenda Saúde 2019 podem inscrever seus projetos até 23h59 da data limite, no site oficial, no qual também consta o regulamento do prêmio. O vencedor será anunciado em uma cerimônia de premiação, que acontecerá em São Paulo no mês de outubro. | empreendedorsocial |
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] | Com quase 130 mil participantes em 389 projetos, a FBB (Fundação Banco do Brasil) foi responsável pelo investimento de R$ 117,7 milhões na área social em 2018. A verba foca a promoção de ações em busca da inclusão socioprodutiva dos segmentos mais vulneráveis da sociedade, assim como a preservação do ambiente e o estímulo à educação.Dentro dessas ações, a FBB realiza em 2019 a 10ª edição do Prêmio Fundação Banco do Brasil de Tecnologia Social, que tem como objetivo a disseminação do conceito de tecnologia social e mapear iniciativas de impacto no Brasil. Desde 2001, o concurso é feito a cada dois anos, sendo o evento reconhecido como um dos principais do terceiro setor no país. Em sinergia com essa atuação, a fundação patrocina com exclusividade, pelo quarto ano consecutivo, a categoria Escolha do Leitor, do Prêmio Empreendedor Social. Realizada pela Folha desde 2005, em parceria com a Fundação Schwab, a premiação seleciona, reconhece e fomenta líderes socioambientais brasileiros, que desenvolvem iniciativas inovadoras de impacto comprovado.Na Escolha do Leitor, os finalistas das três categorias –Prêmio Empreendedor Social, Prêmio Empreendedor Social de Futuro e Troféu Grão– concorrem lado a lado pelo favoritismo do público. Em 2018, a Editora Mol foi a ganhadora do troféu com 80,1% dos mais de 500 mil votos.Assim como o Prêmio Empreendedor Social, a FBB busca reconhecer iniciativas de impacto social em diferentes áreas. No seu concurso de 2019, certificou 123 tecnologias sociais latino-americanas. As 118 brasileiras se distribuem pelas cinco regiões do país. São 7 no Norte e no Centro-Oeste, 23 no Sul, 30 no Nordeste e 51 no Sudeste. Em São Paulo, foi reconhecida a tecnologia "Primeira infância: um olhar afetivo e educativo", do Instituto André Franco Vive, que oferece a crianças de quatro a seis anos de idade, por meio do fortalecimento de vínculos afetivos, condições adequadas para o desenvolvimento físico e cognitivo durante a primeira infância.A educação é uma das principais áreas de investimento e, em 2018, foram mais de R$ 25 mil direcionados para projetos desse tipo, segundo o relatório da FBB. Mais A preservação do ambiente também recebe destaque na fundação —no ano passado, foram quase R$ 50 mil. No Pará, em 2019, foi certificado o sistema de recuperação florestal "Ecologia Criativa", do Instituto Amigos da Floresta Amazônica. A iniciativa visa aproximar a sociedade e gerar sensibilização sobre a importância das florestas, além de promover o retorno da biodiversidade da região através do reflorestamento. Os finalistas do Prêmio FBB concorrem a R$ 700 mil divididos entre as categorias nacionais: Cidades Sustentáveis e/ou Inovação Digital; Educação; Geração de Renda e Meio Ambiente e as premiações especiais: Mulheres na Agroecologia, Gestão Comunitária e Algodão Agroecológico e Primeira Infância.O prêmio será de R$ 50 mil para o primeiro colocado, R$ 30 mil para o segundo e R$ 20 mil para o terceiro de cada uma das categorias. | empreendedorsocial |
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] | Foi após um incêndio na chácara em que morava com a sua mãe na área rural de Araguatins, a 618 km de Palmas, que Rhenan Cauê, 13, descobriu a vocação e a preocupação com o ambiente. “Fiquei bastante emocionado em ver os animais saindo de dentro da floresta. A tristeza dentro dos olhos deles me transformou.”Natural de Conceição do Araguaia (PA), o jovem se aproximou da natureza justamente ao se mudar para o Tocantins. Seis anos após o episódio, já habitante da área urbana, precisou elaborar um projeto para concorrer como representante de sua escola na etapa regional da Conferência Infantojuvenil pelo Meio Ambiente.Rhenan desenvolveu, então, uma proposta de revitalização e recuperação do córrego Brejinho, afluente do rio Araguaia. “Nas minhas pesquisas, observei que o córrego Brejinho fez bastante parte da vida dos moradores, corta a cidade e deságua no Araguaia, uma das principais bacias hidrográficas do Brasil.”A ação incluía um mutirão de limpeza das margens, uma audiência pública com autoridades e moradores e o plantio de mudas. Para concretizá-la, no entanto, era preciso conseguir apoiadores.“Como a cidade é pequena, deu para ir de porta em porta, e consegui parceria com Corpo de Bombeiros, Polícia Civil, Polícia Ambiental, outras escolas, órgãos como a Naturatins [Fundação Natureza do Tocantins].”Com esses parceiros, organizou uma carreata que convidou a população para o mutirão realizado na sequência. O próximo passo foi a audiência pública, que discutiu o andamento do projeto. “Com isso, conseguimos o isolamento da área para o plantio das mudas.”Sua capacidade de mobilização e liderança, bem como sua iniciativa, chamaram a atenção durante a conferência, e Rhenan foi escolhido como delegado para representar sua escola na etapa estadual. Foi para Palmas concorrer com mais de 180 escolas e ficou entre os 12 escolhidos para ir a Sumaré, no interior de São Paulo, para uma jornada de aprendizado com Edgard Gouveia.Gouveia é fundador do programa Guerreiros Sem Armas, que incentiva jovens a serem mobilizadores e articuladores. O empreendedor social da rede Ashoka também é a cabeça por trás da Oásis, uma metodologia de brincadeiras sociais que engaja os mais novos.“Ele ensinou um modo de realizar tarefas importantes dos projetos de forma alegre, ou seja, lidar com problemas críticos da nossa sociedade, só que de forma divertida”, conta Rhenan sobre os aprendizados com Gouveia.Ao voltar para o Tocantins, sua trajetória de mobilizador ganhou ainda mais impulso. O empreendedor social lançou um projeto chamado Primavera X, como uma forma de dar sequência aos ensinamentos da conferência.Essa iniciativa funciona como uma gincana, em que os jovens precisam realizar missões que mostrem suas habilidades como mobilizadores. Mais uma vez Rhenan se destacou, e Gouveia o indicou para o programa Jovens Transformadores da Ashoka.A iniciativa da ONG identificou, no Brasil, dez adolescentes de 13 a 20 anos que lideram causas, projetos e ações que impactam positivamente a sociedade brasileira. O líder do programa no mundo, Yashveer Singh, disse à Folha que essa é a melhor idade para se trabalhar o desenvolvimento de seres humanos transformadores –identificados pela Ashoka como changemakers.“O segundo desenvolvimento biológico da nossa mente e de nossas habilidades acontece entre 13 e 19 anos. Se alguém se tornar um transformador nessa idade, a chance de continuar sendo para o resto de suas vidas é muito alta”, afirmou Singh.Um desses jovens reconhecidos foi Rhenan. Além de conseguir mobilizar um município para a importância de manter limpas as margens do córrego que corta a cidade, o projeto sob sua liderança ganhou tal forma que deve transformar o Brejinho em um parque ecológico “para toda a população voltar a utilizar a beleza dele”.Do programa, ele espera aprimorar habilidades que já demonstrou possuir. “Quero me aperfeiçoar e aprender a ser como um mobilizador melhor porque a gente nunca é perfeito.” E para construir um “mundo belo para as próximas gerações que virão”, ele não tem dúvidas de quem deve tomar a frente. “Quem deve arrumar a bagunça que fizemos no meio ambiente somos nós mesmos.” | empreendedorsocial |
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] | Remodelado e reinaugurado em maio deste ano, o Galpão ZL promove até o fim de julho uma programação especial de férias, que conta com exibição de filmes, oficinas e cursos gratuitos.O espaço reformado pela Fundação Tide Setubal tem como objetivo atender à demanda por oportunidades ligadas a tecnologia e inovação, empreendedorismo periférico e geração de renda na região. O cronograma de atividades estabelecido para as férias de inverno atende a diversos interesses. Nas três últimas quintas-feiras do mês, serão exibidos filmes no Cine Galpão, espaço ainda não inaugurado. Além do cinema livre, são oferecidos cursos e oficinas variados, como artesanato, grafite, panificação, contabilidade para comerciantes e empreendedorismo com histórias em quadrinhos.Além dos ofertados pelo próprio Galpão, o coletivo Minas Programam promoverá, até a última quarta-feira (31), um curso de programação para mulheres interessadas em trabalhar com tecnologia e oficinas de construção de sites e tecnologia na cozinha.Durante o período, as outras instalações do Galpão ZL continuam disponíveis para o público, como o Coworking, a Cozinha de Convivência e o Ponto de Leitura.Para participar das atividades, é preciso se inscrever anteriormente, devido a alta demanda. Mais informações estão disponíveis no site da Fundação Tide Setubal. | empreendedorsocial |
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] | A campanha de crowdfunding da Associação Maria Helen Drexel, para receber doações online, ficará no ar até o dia 30 de junho. O objetivo é reconstruir a sua sede social e recreativa, que sofreu constantes alagamentos.Crianças e adolescentes, que tiveram os seus direitos básicos violados ou ameaçados são acolhidos por essa entidade que oferece assistência, proteção, saúde e educação.O orçamento total previsto para a obra é de R$ 1,1 milhão, e um dos pontos do projeto é a elevação do piso. Uma resseguradora multinacional e uma incorporadora e construtora apoiaram a associação, com R$ 300 mil cada uma. Para completar o valor necessário da obra, a campanha crowdfunding foi lançada.A associação mantém cinco casas de acolhimento, que oferecem estrutura familiar com acompanhamento 24 horas de cuidadoras.O site para fazer as doações é o http://www.charidy.com/helendrexel . Já quem quiser conhecer mais o trabalho da entidade pode acessar o endereço http://www.helendrexel.org.br. | empreendedorsocial |
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] | O edital "Ideias para um Mundo Melhor" seleciona sete projetos com foco em ambiente, desenvolvimento comunitário ou estilo de vida saudável para receberem um aporte de até R$ 350 no total.As iniciativas devem atuar em Marília (SP), Sumaré (SP), Jundiaí (SP), Itabirito (MG), Porto Alegre (RS), Curitiba e Maringá (PR), cidades onde a Coca-Cola Femsa Brasil, engarrafadora de produtos da multinacional, atua. Cada cidade receberá R$ 50 mil.O processo de seleção prevê como diferencial projetos que também visem educação como base transversal para o desenvolvimento pessoal e social da comunidade, da cidadania, e dos direitos e deveres. O aporte por cidade poderá ser rateado caso mais de uma iniciativa seja selecionada na mesma localidade. Os selecionados deverão desenvolver as atividades inscritas em um prazo de 12 meses.As inscrições vão até 12 de julho e devem ser feitas pelo site. | empreendedorsocial |
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] | Tenho certeza que você, assim como eu, se sente desconfortável e se remexe na cadeira toda vez que lê alguma notícia sobre danos à vida marinha por conta do resíduo plástico que foi parar no oceano. Para se ter uma ideia, esse material representa metade das 25 milhões de toneladas de lixo que chega aos oceanos todos os anos, segundo o Fórum Mundial da Água. Apesar de termos acesso a informações como esta quase diariamente, demoramos para assumir nossa corresponsabilidade como cidadãos e perceber que não lidamos corretamente com o lixo que descartamos em nossas casas. O problema causado pelos resíduos do material também nos diz respeito –e não somente à cadeia de valor do plástico. Mais A solução reside em usá-lo de maneira mais inteligente e eficiente sem deixar de lado a economia circular. De grande importância industrial, o plástico deve ser aplicado tão somente nos produtos em que ele seja realmente a solução mais sustentável dentre as disponíveis, considerando, sobretudo, a avaliação do seu ciclo de vida. O plástico será a melhor opção toda vez que melhorar a logística, proporcionar ganhos de produtividade, diminuir o gasto energético e/ou a emissão de dióxido de carbono. Ou mesmo em situações em que garanta a conservação e acesso a alimentos, aumentando sua vida útil e gerando menos desperdício.Conhecemos os benefícios do plástico e, assim, reforçamos que ele deve ser utilizado nas aplicações em que demonstre todo ou grande parte deste potencial.Para a cadeia produtiva, garantir a produção mais sustentável de uma embalagem significa pensar o resíduo muito antes de ela ser comercializada ou descartada pelo consumidor. Desde o seu desenho, precisamos assegurar que seja desenvolvida já considerando questões imprescindíveis como reutilização, reciclabilidade e eficiência. Mas não para por aí. O ciclo de vida de um produto também deve considerar o descarte e a maneira como ele é reincorporado à cadeia –ou não. E é nesse ponto que entra a economia circular. Já estamos vendo diversas iniciativas nesta direção e há um forte compromisso de parte da cadeia plástica por produtos recicláveis e reutilizáveis impulsionados pelos consumidores, hoje mais conscientes e preocupados com seu próprio impacto no planeta. Eles enxergam os benefícios trazidos pelo plástico ao seu dia a dia e estão abertos para conhecer e adotar soluções que minimizem este impacto. De acordo com pesquisa global feita recentemente pela Dow com mais de 22 mil entrevistados, a reciclagem é vista como uma solução tão ou mais efetiva que o banimento do plástico em mercados em desenvolvimento. Portanto, para resolver a questão, é preciso rever modelos, repensar ações e mudar de rumo. São decisões que requerem coragem e ousadia, além de uma visão de futuro.Os consumidores já começaram a mudança de comportamento e esperam que o setor plástico, que tanto beneficiou a sociedade nas últimas décadas, embarque nesta nova relação entre consumo e meio ambiente. Estamos certos de que esse é o caminho. Vamos juntos? | empreendedorsocial |
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] | Com o tema “Transformando a Educação no Brasil”, a Geekie, empresa que alia tecnologia a metodologias pedagógicas e que integra a Rede Folha de Empreendedores Socioambientais, está concorrendo à premiação da Conferência Internacional sobre Voluntariado e Transformação Social.Esse é um evento do escritório da Organização das Nações Unidas, em Genebra, na Suíça, que é realizado nesta terça-feira (11) e quarta (12).Durante a conferência, são debatidos temas como a construção de uma sociedade inclusiva, igualdade de oportunidades para o desenvolvimento e ferramentas de tecnologia da informação para criar ambientes acessíveis. Serão premiados iniciativas inspiradoras de transformação social.A Geekie surgiu em 2011 com o objetivo de oferecer aprendizado adaptativo para todos. Os fundadores da Geekie, Claudio Sassaki e Eduardo Bontempo, criaram uma plataforma de educação adaptativa capaz de personalizar planos de estudos a partir de uma análise de desempenho do alunoEssa tecnologia aponta quais são as falhas do estudante e o direciona para lições específicas que supram suas necessidades. Eles venceram em 2014 o Prêmio Empreendedor Social.Em seu trabalho, a Geekie alcançou mais de 5.000 escolas públicas e privadas, impactando cerca de 12 milhões de estudantes.Segundo Sassaki, a empresa tenta ajudar a levar a educação a um novo patamar. “Não se trata de automatização, mas da possibilidade inovadora de personalizar, canalizar o tempo dos educadores e gestores para o que realmente importa, e utilizar os recursos e metodologias capazes de apoiar uma educação coerente com as necessidades dos nossos alunos”, disse. Mais | empreendedorsocial |
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] | Como construir uma sociedade mais justa e sustentável? Há muito tempo, pessoas hoje reconhecidas como empreendedores sociais têm trabalhado para isso. E, desde 1981, a Ashoka tem reunido e conectado esses líderes de iniciativas de impacto ao redor do mundo.Os desafios, no entanto, continuam nos quatro cantos do planeta. "Não é suficiente ter alguns empreendedores sociais no mundo, porque Ashoka apoia 4.000 empreendedores sociais e ainda há muito problemas, todos podemos concordar", disse Yashveer Singh, diretor da área de Jovens Transformadores da ONG na Índia, em entrevista exclusiva à Folha.E, para avançar, o indiano acredita no poder dos jovens e, por isso, criou o programa Ashoka Young Changemakers. "A visão de apenas apoiar empreendedores sociais passou a ser imaginar um mundo onde cada criança cresça aprendendo essas habilidades transformadoras."Changemaker, literalmente executor da mudança, para a ONG é aplicado a indivíduos que têm ideias transformadoras. E esse é o ponto-chave, segundo Yashveer, para a construção de uma sociedade mais sustentável."Esse é o lançamento de um movimento de todos serem indivíduos transformadores. Queremos ideias. Como se constrói um movimento? Trazendo cada vez mais integrantes para o time. É assim que todos os grandes movimentos no mundo começaram, e o centro de todo movimento de sucesso são os jovens." Como você entrou para o empreendedorismo social? Quando era criança na Índia, cresci em uma área rural e vi muita desigualdade em minha volta. As pessoas não tinham acesso a conhecimento, boa educação etc. E isso fazia com que aquelas vivessem o mesmo ciclo de pobreza para o resto de suas vidas.Tive sorte de ganhar algumas bolsas de estudos, ir a boas escolas e universidades, estudei na Universidade de Oxford, e tudo isso me deu uma visão sobre o que é possível no mundo e o que pode ser feito. Isso me motivou e me inspirou pessoalmente.Como você avalia o movimento do empreendedorismo social? Olhando para todos os fellows Ashoka, que são quase 4.000 ao redor do mundo, Bill Drayton [fundador da Ashoka] viu que o DNA desses indivíduos está [fundamentado] em algo de sua mentalidade e de suas habilidades. E chamamos isso de mentalidade e habilidades transformadoras. Então, a visão de apenas apoiar empreendedores sociais passou a ser imaginar um mundo onde cada criança cresça aprendendo essas habilidades transformadoras. A natureza dos trabalhos está mudando. Antes, as pessoas tinham uma habilidade e sobreviviam para o resto de suas vidas dependendo dessa habilidade. Hoje, está mudando. Em toda a indústria, a cada três, quatro anos, as habilidades demandadas estão mudando.E para sobreviver nesse contexto são necessárias habilidades que possam ajudar a gerenciar essa mudança rápida. É por isso essa necessidade de ser um transformador. Então, não é suficiente ter alguns empreendedores sociais no mundo, porque Ashoka apoia 4.000 empreendedores sociais e ainda há muito problemas, todos podemos concordar. Mas como endereçar esse problema? Fazendo com que todos sejam um indivíduo transformador.Para isso, é preciso começar a trabalhar com eles desde crianças. E foi assim que tivemos essa ideia.Que projeto é esse? A ideia é simples. Por que toda criança brasileira cresce gostando de futebol? Porque eles têm exemplos a seguir. Similarmente, quais são os indivíduos transformadores exemplos para os jovens?Então, para esses Young Ashoka Changemakers, estamos reconhecendo dez jovens transformadores mais poderosos, sendo trazidos de diferentes partes do país. Eles vão vir aqui [a São Paulo] e conhecer alguns dos mais poderosos fellows Ashoka e empreendedores sociais, alguns dos parceiros mais próximos e, como um grupo, vão pensar e desenvolver um plano e ideias para como criamos um ecossistema no Brasil em que cada jovem cresça para ser um transformador.Como esse programa vai funcionar e por que focar os jovens? Assim como tem o programa de fellows da Ahsoka para empreendedores sociais, esse é um programa para jovens transformadores. E a razão que focamos jovens é porque, no ciclo humano, o segundo desenvolvimento biológico da nossa mente e de nossas habilidades acontece entre 13 e 19 anos. Se alguém se tornar um transformador nessa idade, a chance de continuar sendo para o resto de suas vidas é muito alta.Quase 80% dos fellows Ashoka, quando olhamos para o início de suas vidas, descobrimos que, quando adolescentes, eram transformadores, estavam fazendo algo na escola ou em suas comunidades. E agora dizemos: que tal construir um programa que foca esses adolescentes para que influenciem outros jovens?Porque, se eu ou você formos para as redes sociais e dissermos: 'É bom para os adolescentes se tornarem transformadores', esses adolescentes não vão nos escutar. Não estamos dizendo para esses jovens estarem no Instagram, e eles ainda estão lá porque sabem que seus amigos também estão.Então, a ideia é, trazendo esses dez jovens, trabalhar com eles para influenciarem outros jovens porque isso não pode ser feito por adultos. Adolescentes querem apreender de seus pares, eles são seus exemplos, suas próprias influências.Construir uma comunidade desse tipo, e isso não é uma atividade [para ser feita] de uma vez, é só um começo. A ideia é trabalhar por meio deles para construir essa sociedade onde todos pensam que ser um indivíduo transformador é o único jeito de se ter uma sociedade sustentável.Como se dá a construção dessa sociedade? Uma coisa que estamos vendo é que governos podem controlar empreendedores sociais, podem limitá-los e ir atrás deles. Mas quando toda a pessoa é um indivíduo transformador, como controlar isso?É importante entender a definição do que é um indivíduo transformador. É preciso ter quatro habilidades: ter empatia; querer resolver problemas; saber trabalhar em equipe; e ser um líder colaborativo. E a única solução de longo prazo e sustentável é preparar toda uma geração que pensa de uma maneira muito empática. Então, amanhã, seus representantes eleitos também serão indivíduos transformadores empáticos.O que estamos tentando criar é essa demanda. Uma vez que você tiver essa demanda, as instituições vão precisar mudar, os líderes vão precisar mudar. Hoje, um líder diz algo sobre uma comunidade particular e ainda é eleito porque eles sabem que isso vai vender, que as pessoas vão gostar. Imagina um mundo em que todos perguntam qual vai ser a mudança positiva que você vai trazer e todos estão no mesmo nível de habilidades e mentalidade. É um jogo totalmente novo que esses líderes políticos não serão capazes de jogar.Os jovens são mais esperançosos? Vejo globalmente que a única esperança são os jovens. Eles não hesitam. Em segundo lugar, eles não têm tantos preconceitos. Hoje, você fala para uma pessoa de 30, 40 anos fazer algo de tal jeito, ela vai dizer que não funciona. Com 13, 14 anos, eles ficam empolgados.E esse não é um programa só para jovens ou empreendedores sociais. Esse é o lançamento de um movimento de todos serem indivíduos transformadores. Queremos ideias. Como se constrói um movimento? Trazendo cada vez mais integrantes para o time. É assim que todos os grandes movimentos no mundo começaram, e o centro de todo movimento de sucesso são os jovens. Quais são os desafios esperados para essa iniciativa? Um dos maiores desafios é conseguir espaço na mídia. Às vezes, a mídia está atrás de histórias rápidas, de zero a herói. Esse é um jogo para o longo prazo. Outro, é como comunicamos para as pessoas para que consigamos o máximo possível de interessados. O sucesso disso depende do quão rápido conseguiremos o máximo de pessoas para serem integrantes e contribuam para o movimento.Queremos que esses jovens realmente influenciem os mais velhos, que cresceram numa mentalidade em que discriminação por idade é um grande problema. Eles pensam que a sabedoria e as melhores ideias só vêm da experiência. Então, como criamos rapidamente um ecossistema em que esses jovens que realmente querem ter ideias brilhantes não são limitados? Esses são os principais desafios, mas acreditamos que podem ser trabalhados. Yashveer SinghGraduado em economia pelo Instituto de Tecnologia e Ciência Birla (Índia), possui MBA em administração pela Universidade de Oxford (Reino Unido). Há quase quatro anos na Ashoka, é diretor da área de Jovens Transformadores da ONG na Índia e cofundador e diretor global do programa Ashoka Young Changemakers. | empreendedorsocial |
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] | No primeiro texto, publicado nesta seção da Folha, destaquei alguns números e características comuns de movimentos que estão transformando a realidade de catadores de materiais recicláveis, universitários e comunidades rurais sem acesso a água no país. Neste segundo artigo (de uma série de três), veremos como bases e núcleos individuais passam a se organizar, integrar e fortalecer em direção à objetivos maiores.Como já vimos, em todos os casos de movimentos transformadores temos quatro elementos presentes: a) objetivos e benefícios individuais claros e concretos; b) bons motivos para iniciar uma colaboração entre pares; c) modelos localmente autossustentáveis e; d) um conjunto de experiências e rotinas comuns.A partir de um determinado número de bases ou núcleos locais (ex: empresas juniores, cooperativas de catadores ou associações comunitárias de água) e do grau de maturidade destes movimentos, passa a fazer sentido estruturar instâncias regionais ou nacionais, formalizadas ou não, com o objetivo de ampliar a visibilidade, representatividade e abrangência de ação e influência.Diferentemente de cada grupo ou núcleo individual cujas atividades e impacto são essencialmente locais – o que chamo de atuação nos “microambientes”– essas estruturas e instâncias regionais ou nacionais têm como papéis representar, articular parcerias, fortalecer e ampliar a influência de seus movimentos na sociedade buscando melhorar condições e oportunidades para o conjunto de seus núcleos. Seu campo de atuação não é local, acontece naquilo que chamo de “macroambientes”.Um efeito muito interessante da dinâmica dos movimentos transformadores é que suas ações em micro e macro ambientes são complementares e produzem um reforço mútuo e positivo. Enquanto núcleos e bases que atuam localmente geram impacto, conhecimento e legitimidade “na ponta” (ou “microambientes”), as instâncias de representação, apoio e articulação atuam em “macroambientes” por meio de eventos, estudos, parcerias e campanhas influenciando setores, tomadores de decisão e a sociedade em temas chave de interesse que geram novas oportunidades e melhores condições para o conjunto das suas bases e núcleos locais.Como exemplos desse modelo, podemos citar a ASA (Articulação do Semiárido Brasileiro), uma coalizão iniciada na década de 1990 que atualmente integra mais de 2.000 organizações da sociedade civil (ex: sindicatos rurais, associações de agricultores, cooperativas, ONGs, etc) para articular ações e políticas públicas relacionadas a convivência com a seca e o acesso à água no semiárido brasileiro. Mais Um exemplo de resultado desta articulação é o Programa Um Milhão de Cisternas, que já atendeu mais de 1,2 milhão de famílias.Já as empresas juniores se organizam por meio de federações estaduais e uma confederação nacional, a Brasil Júnior, parceira do Prêmio Empreendedor Social. Em 2016, o movimento conseguiu aprovar, em tempo recorde de tramitação no Congresso, a lei 13.267/16, a Lei das Empresas Juniores, que regulamenta e legitima essas organizações nas universidades de todo o Brasil.Quando em um momento do processo de tramitação houve o risco e ameaça de um importante artigo do texto ser vetado, todo o movimento se mobilizou e em menos de 12 horas foram obtidas mais de 30 cartas assinadas por reitores de universidades públicas e privadas de todas as regiões do Brasil em apoio ao projeto. Resultado: o projeto foi aprovado na íntegra, sem veto ou qualquer outra alteração.E em relação aos catadores, a atuação do Movimento Nacional dos Catadores (MNCR), tanto mobilizando suas bases regionais como articulando com ONGs e empresas contribuiu para a aprovação da lei 12.305/10, que instituiu a Política Nacional de Resíduos Sólidos (PNRS).Outros avanços conquistados foram a inclusão da categoria de catadores como profissão na Classificação Brasileira de Ocupações, a dispensa de licitações para prefeituras contratarem diretamente associações e cooperativas de catadores, assim como parcerias estabelecidas com uma série de empresas como Coca-Cola Brasil, Ambev, Danone, dentre tantas outras. Assim como empresas devem estar sempre em contato próximo com seus clientes e stakeholders para se manterem vivas e atualizadas, também os movimentos devem ser a soma e representação de suas bases locais para se manterem relevantes, legítimos e renovados perante seus membros e a sociedade.Outro aspecto chave para a formação dos movimentos transformadores é a construção e o fortalecimento de uma identidade comum e coletiva.Essa identidade nasce primeiro pelo reconhecimento de cada núcleo de que existem outras pessoas e grupos com histórias, experiências, desafios e objetivos semelhantes que justificam a colaboração. Em alguns públicos, este reconhecimento e a formação de uma identidade coletiva é algo mais simples ou quase óbvia (por exemplo, professores, homossexuais, torcedores de um time ou fãs de uma banda).Em outros casos, esse processo pode levar mais tempo, seja para a formação de um vocabulário e conceitos comuns como de experiências que produzam e reforcem este reconhecimento e identidade coletiva (ex: públicos atingidos por barragens, microempreendedores, organizações comunitárias de água, negócios sociais, investidores-anjos etc.).Uma das formas mais potentes para acelerar este reconhecimento e promover o fortalecimento da identidade coletiva entre indivíduos e grupos é promover encontros e oportunidades de troca. São nesses momentos que as histórias, desafios e experiências são compartilhadas, conhecimento é gerado, cooperações e objetivos comuns são estabelecidos.Na história de praticamente todos os movimentos transformadores veremos eventos e encontros como marcos-chaves e divisores de águas para avanços significativos.No caso dos catadores, por exemplo, para além de encontros nacionais e estaduais, por vários anos o MNCR realizou a Expocatadores, um grande evento anual que também unia empresas, governos, universidades e fundações de todo o país para novas parcerias.No Movimento Empresa Júnior, todos os estados contam com encontros anuais com 400 a 800 participamtes por evento. Já o ENEJ (Encontro Nacional de Empresas Juniores) é o maior e principal evento do movimento, tendo reunido cerca de 5.000 participantes por ano em cada edição. Detalhe, mesmo com inscrições pagas, as vagas para o ENEJ se esgotam na semana em que são lançadas.No movimento para acesso à água em áreas rurais, também vemos um número crescente de encontros estaduais e nacionais promovidos por redes e organizações como ABES (Associação Brasileira de Engenharia Sanitária), ASA, SISARs e Centrais. De 2017 para cá, os Encontros Nacionais de Gestão Comunitária de Água têm reunido por ano cerca de 300 participantes de 15 estados vindos de comunidades, ONGs, governos e empresas.São esses encontros que permitem a interação, o olho no olho, os compromissos e o sentimento de pertencimento ao compartilhar histórias, aprendizados, sonhos e objetivos comuns. Neles que conquistas são celebradas, desafios comuns são tratados e o conhecimento é acelerado. Com o tempo, novos rituais e símbolos destes coletivos (bandeiras, hinos, gritos de guerra etc.) vão sendo criados e disseminados nos eventos, unindo e reforçando ainda mais suas identidades.Nesse sentido, manter a consistência e periodicidade de encontros contribui para ampliar o tamanho, fortalecer a “cola” da identidade e a maturidade coletiva dos movimentos transformadores. A cada novo encontro seus membros têm a oportunidade de renovar sua missão e refinar suas estratégias com mais e novos integrantes, atualizando seu DNA cultural e coletivo. No terceiro e último texto sobre os a anatomia dos movimentos transformadores, veremos mais sobre o perfil e processo de formação de lideranças destes movimentos, assim como tendências e motivos para se investir nestes modelos como estratégias para gerar impacto. Fique ligado e até a próxima! | empreendedorsocial |
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] | Para desenvolver a compreensão sobre o empreendedor e o empreendedorismo social nas suas várias vertentes, o professor da ESPM Marcus Nakagawa realiza o Curso de Férias Empreendedorismo de Impacto Social, em São Paulo, de 27 a 29 de junho.Voltadas aqueles, que independentemente de idade, formação ou profissão, desejam aprender e planejar a união de ações e valores pessoais na profissão, as 15 horas de aulas serão dinâmicas e expositivas, com diversos estudos de casos, além de debates e montagem do esboço de um empreendimento.Entre os assuntos abordados estão: quem é o empreendedor social?; o que é empreendedorismo social?; voluntariado e projetos sociais: a importância da ação social na sociedade e na empresa; terceiro setor: parceiros estratégicos para melhorar o mundo; e início da modelagem de meu projeto social.Nakagawa é doutorando em sustentabilidade pela USP (Universidade de São Paulo), mestre em administração com ênfase em sustentabilidade na estratégia de negócios das empresas e professor na graduação e no MBA da ESPM, parceira do Prêmio Empreendedor Social.O investimento para o curso é R$ 1.548. Mais informações podem ser consultadas pelo site.Curso de Férias Empreendedorismo de Impacto Social - ESPM - rua Joaquim Távora, 1.240, Vila Mariana, São Paulo, SP. Qui. (27) a Sáb. (29): 19h às 22h30 (qui. e sex.) e 9h às 18h (sáb.). R$ 1.548. Informações pelo site. | empreendedorsocial |
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] | O Seminário Todxs Podem Empreender: Empreendedorismo e Protagonismo reúne, nesta terça-feira (4), em Fortaleza, experiências de sucesso que colaborem para os jovens darem o primeiro passo em direção ao empreendedorismo.Realizado pela Adel (Agência de Desenvolvimento Econômico Local), organização que integra a Rede Folha de Empreendedores Socioambientais, o evento tem a participação de palestrantes conhecidos no ecossistema, como Tião Rocha, fundador do CPCD e também membro da Rede Folha, e Helena Singer, da Ashoka.Participam do seminário diversas instituições e pessoas interessadas na temática para promover o debate e a difusão de conhecimentos e experiências atuais que trabalham com empreendedorismo e protagonismo social de adolescentes e jovens no Brasil. Mais O livro "Todxs Podem Empreender - Empreendedorismo e Protagonismo para Adolescentes e Jovens", produzido pela Adel em parceria com o ChildFund Brasil, também será lançado no evento. A obra reúne historias de jovens empreendedores, além dos principais conceitos e informações necessárias para empreender.As inscrições são gratuitas e devem ser feitas online. Mais informações estão disponíveis no site da Adel.Seminário Todxs Podem Empreender - Teatro Celina Queiroz - Universidade de Fortaleza - avenida Washington Soares, 1.321, Edson Queiroz, Fortaleza, CE. Ter. (4): 16h. Inscrições pelo site. GRÁTIS | empreendedorsocial |
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] | A Abrale (Associação Brasileira de Linfoma e Leucemia) e a Abrasta (Associação Brasileira de Talassemia) promovem o seu tradicional jantar beneficente em parceria com a Casa Cor na quarta-feira (5), em São Paulo.Toda a renda do evento, realizado no restaurante Fleming's, na zona sul da capital, será revertida para os projetos de apoio ao paciente das organizações. Essas ações são oferecidas gratuitamente a milhares de pessoas que lutam contra o câncer e contra a talassemia, doença que afeta a produção de hemoglobina. Mais As duas associações são lideradas por Merula Steagall, vencedora do Prêmio Empreendedor Social 2013 e integrante da Rede Folha de Empreendedores Socioambientais. A empreendedora fundou ainda a Alianza Latina, uma rede de organizações similares às que ela lidera e que conta hoje com 82 membros em 19 países da América Latina, além de Espanha e Portugal.Os convites, adquiridos pelo site, incluem ainda um ingresso para visitar a Casa Cor. Jantar Beneficente Abrale e Abrasta - Restaurante Fleming's - avenida Cidade Jardim, 318 - Jardim Paulistano, São Paulo, SP. Qua. (5): 20h às 23h. R$ 349,99 (revertidos para as organizações). Ingressos pelo site. | empreendedorsocial |
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] | Uma plataforma para locação de carros pode ter um impacto positivo para a sociedade? Na busca por tornar sua atuação mais responsável enquanto mantém a lucratividade do negócio, o diretor-executivo da Rentcars, Francisco Millarch, procurou obter a certificação de Empresa B.O movimento reconhece negócios que almejam ser os melhores para o mundo e não apenas do mundo. Em sete anos na América Latina, iniciativas de impacto social como a Geekie, que trabalha com educação e integra a Rede Folha de Empreendedores Socioamientais, e grandes empresas como a Natura já foram certificadas.A Rentcars é uma agência online que conecta mais de cem locadoras de carros a consumidores. Há nove anos no mercado, ela trabalha com parcerias ao redor do mundo e foi a primeira do ramo a receber a certificação.Para Marcel Fukayama, cofundador do Sistema B Brasil, o reconhecimento a uma empresa fora do que normalmente pode se esperar é exemplo do crescimento do movimento no país. “Temos um dos maiores pipelines de empresas em processo de certificação no mundo. São mais de 4.000 negócios buscando o reconhecimento.”Ele destaca, no entanto, que este não é um movimento certificador. "Temos atuação sistêmica e, por isso, estamos influenciando mudanças na regra do jogo ao propor nova legislação para mudança de cultura empresarial."Já para o líder da empresa, apesar de a certificação ser exigente, o processo não demandou uma grande mudança da atuação da empresa. "Boa parte do questionário foca a parte de ecologia, sustentabilidade, e por natureza não poluímos. Para resto dos desafios não teve nada muito grande, de fato estávamos preparados.”Para ele, essa preparação foi motivo de orgulho. "Não gosto muito do conceito de mudar de forma premeditada para receber o prêmio. Gosto de ter certificação para comprovar aquilo que já faço.” Fukayama destaca ainda que qualquer empresa com atividade lucrativa pode usar a Avaliação de Impacto B para analisar e medir seu impacto."Eventualmente, essa empresa pode estar elegível a se certificar como Empresa B dentro de critérios estabelecidos”, explica. Ele destaca também que esses negócios podem ter impacto positivo em duas perspectivas: práticas e modelo de negócio de impacto.No caso de empresas como a Rentcars, elas podem construir sua elegibilidade a partir de suas práticas em governança, colaboradores, impacto ambiental e impacto nas comunidades. | empreendedorsocial |
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] | O Bradesco realiza nesta segunda (20) o evento #MulheresPraFrente, que reunirá cerca de 2.000 profissionais, com microempreendedoras, pequenas e grandes empresárias, clientes e interessados. A programação do evento, que começa às 8h, conta com dois grandes painéis, um voltado para comportamento e outro focado em negócios, que vão contar com especialistas que vão debater questoões relevantes na jornada de mulheres que assumem posições de liderança ou que decidem investir em suas vocações.O painel de comportamento será mediado pela jornalista Ana Paula Padrão e reunirá Alexandra Loras, embaixadora da Afroeducação, do museu Afrobrasil e fundadora do Fórum Protagonismo Feminino, Margareth Goldenberg, psicóloga, psicopedagoga, especialista em investimento social privado, diversidade e equidade de gênero e gestora do Movimento Mulher 360, Janete Vaz, cofundadora e presidente do conselho de administração do grupo Sabin; e Paulo Rogério, publicitário e um dos principais especialistas em diversidade racial na comunicação no Brasil.Já o painel de negócios terão mediação da jornalista Cris Bartis, cofundadora do podcast “Mamilos”, e as presenças de Gabryella Correa, criadora do LadyDriver, o primeiro e maior aplicativo de transporte para mulheres da América Latina, Paola Carosella, empresária, cozinheira, apresentadora de TV e diretora do projeto Cozinha e Voz, Ana Paula Xongani, empresária de moda afro-brasileira e criadora de conteúdo para marcas e redes próprias, e Fernando Honorato, economista e diretor do Departamento de Pesquisas e Estudos Econômicos do Bradesco.O evento terá ainda a presença do presidente do Bradesco, Octavio de Lazari Junior, e apresentações da diretora-executiva do banco, Glaucimar Peticov, e da economista do Banco, Ellen Regina Steter.“Nossa principal mensagem com esse evento é mostrar que as mulheres não estão sozinhas e que, afinal, é somente com diálogo, reflexão e vontade genuína de evoluir que poderemos elevar a sociedade a um outro patamar”, afirma Glaucimar Peticov. Evento: Bradesco Women #MulheresPraFrenteQuando: segunda-feira, 20 de maio, das 8h às 14h10Onde: WTC – Golden Hall, na av. das Nações Unidas, 12.551Inscrições: gratuitas pelo site https://mulheresprafrente.com.br | empreendedorsocial |
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] | Ao longo destes cerca de 15 anos de atuação no setor de desenvolvimento, já vi quase de tudo em termos de hipóteses e modelos para impacto.Sejam eles filantrópicos, de negócios ou mistos, de tudo o que já vi até agora nada supera (em tamanho e relevância) o impacto e mudanças geradas do que aquilo que chamo de “movimentos transformadores”, iniciativas formadas por um conjunto crescente de pessoas e/ou organizações que compartilham uma mesma causa e perseguem coletivamente objetivos comuns. Diferentemente de redes soltas ou campanhas pontuais, os movimentos transformadores levam anos para serem formados e fortalecidos. Eles ganham tração e maturidade à medida que suas identidades coletivas vão sendo forjadas e refinadas a partir da soma de experiências e símbolos construídos por seus membros. Mais No Brasil, temos vários exemplos de movimentos que têm transformado seus contextos. Mesmo que uns sejam mais conhecidos ou estruturados do que outros, todos demonstram resultados muito expressivos em termos de números, conquistas, abrangência e repercussões, superando de longe o impacto gerado por quaisquer organizações individuais ou iniciativas isoladas.Como exemplo do tamanho e da escala de alguns deles, hoje o Movimento Empresa Júnior (iniciado em 1988 no Brasil por um pequeno grupo de universitários) conta com mais de 800 empresas juniores nos 27 estados, realizando cerca de 11 mil projetos com micro e pequenas empresas e integrando aproximadamente 20 mil estudantes por ano em suas bases.Já nas periferias urbanas, o Movimento Nacional de Catadores de Materiais Recicláveis (formado no início dos anos 2000) hoje tem representantes em todos os estados, atua em prol de mais de 500 associações e cooperativas de catadores no país e influenciou uma série de políticas públicas e leis municipais, estaduais e federal, tendo ainda estabelecido parcerias com uma série de empresas, governos e ONGs.Mais recentemente, é crescente o movimento em prol do acesso a água e saneamento em áreas rurais do Brasil, em que pessoas, organizações e comunidades têm se integrado para melhorar as condições dos 67,5% dos domicílios (ou 20 milhões de brasileiros) sem água tratada em suas casas (IBGE). Ao se organizar em torno de modelos de acesso, tratamento e gestão comunitária da água de forma descentralizada e autossustentável, esse movimento já conta com representantes e parceiros em dez estados brasileiros, atua desde meados dos anos 1990 e hoje atende mais de 2.000 comunidades e 1 milhão de pessoas diariamente, tendo cada vez mais se organizado, integrado e fortalecido com a realização de encontros nacionais e estaduais, parcerias e intercâmbios para aprimorar práticas e fortalecer sua identidade. Como tive a felicidade de participar ativamente do Movimento Empresa Júnior, acompanhar de perto o crescimento do movimento dos catadores e por hoje contribuir para fortalecer o movimento de acesso a água e saneamento em áreas rurais do país por meio do Instituto Coca-Cola Brasil e da Aliança Água+Acesso, compartilho o que considero um conjunto de aprendizados e elementos comuns (para o sucesso ou fracasso) de movimentos transformadores.Uma das principais características que distinguem os movimentos transformadores de redes, coalizões ou de iniciativas criadas por uma única organização é que, de certa forma, eles nascem, crescem e se desenvolvem inicialmente de forma fragmentada e orgânica antes de se reconhecer e estruturar como movimentos.Eles não nascem de uma grande ambição, plano ou visão coletiva, mas de atores e grupos inicialmente isolados, com objetivos individuais e rotinas ou experiências semelhantes.Antes de existir um “Movimento Empresa Júnior”, existiram grupos de universitários que localmente se uniram para, no dia a dia, prestar serviços a micro e pequenas empresas como forma de aplicar na prática o que estavam aprendendo em sala de aula, desenvolvendo habilidades e melhorando seus currículos para acelerar suas carreiras.Antes de existir um movimento nacional de catadores, localmente estes passaram a formar associações, cooperativas e grupos com o objetivo de ampliar o volume de material que coletam e comercializam diariamente visando obter melhores preços e não tendo que depender de atravessadores.Antes de qualquer movimento para ampliar acesso a água e saneamento rural, moradores dessas comunidades isoladas passaram a se organizar para eles mesmos viabilizarem a captação, tratamento e distribuição de água nas suas casas e assim terem mais conforto e saúde no seu dia a dia.Perceba que em todos estes casos, além de serem núcleos e bases individuais que se formam e colaboram para beneficiar seus próprios membros, cada núcleo ou base é individualmente autossustentável, ou seja, não depende de doações ou terceiros por operarem com modelos econômicos que os viabilizam localmente. Sendo assim, cada associação e sistema comunitário rural de água “se paga” e se mantém pelas pequenas mensalidades (cerca de R$ 11 a R$ 18 por 10 m³ de água/mês) que cada família paga para a sua associação e o seu operador local.Cada cooperativa ou associação de catadores é viável pela venda dos materiais recicláveis que coletam, e cada empresa júnior é viável economicamente pelos serviços que os universitários que as integram prestam à micro e pequenas empresas.Essa viabilidade e independência econômica de cada núcleo/base é parte do sucesso e da resiliência dos movimentos transformadores, já que estes geralmente levam anos ou décadas para se desenvolverem.Resumindo, em todos esses casos vemos quatro elementos presentes: a) objetivos e benefícios individuais claros e concretos; b) bons motivos para iniciar uma colaboração entre pares; c) dinâmicas ou modelos que são localmente autossustentáveis; d) esses grupos de indivíduos, ao se unir, acabam por vivenciar e compartilhar experiências e rotinas comuns.Quando esses pequenos grupos que convivem e colaboram em seu próprio benefício passam a ter bons resultados, começam a ser exemplos e inspirar outros a fazer o mesmo em outras localidades. Identificar e conectar estes públicos e grupos (inicialmente isolados) com objetivos e rotinas comuns para algo maior é o primeiro passo dos movimentos transformadores. Nas próximas semanas, em outros dois textos em colaboração para o Empreendedor Social, vou aprofundar sobre como estes movimentos passam a se integrar, ampliar sua atuação e influenciar a sociedade. | empreendedorsocial |
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] | Uma iniciativa global chega ao Brasil nesta quinta (16) e sexta-feira (17) quando será realizado, em São Paulo, o "Big Data para o Bem Comum".Organizado por Data-Pop Alliance, Universidade de Manchester e Fundação Getúlio Vargas - EAESP, parceira institucional do Prêmio Empreendedor Social, o evento tem como objetivo conscientizar sobre o potencial do uso de Big Data para a construção de políticas públicas e soluções para problemas sociais. As atividades terão início com uma sessão aberta ao público, na manhã desta quinta-feira (16).A iniciativa tem o propósito de construir diálogos dentro de três frentes de trabalho. A primeira delas discutirá o tema do encontro, o "Big Data para o Bem Comum", sob condução de Emmanuel Letouzé, diretor e cofundador do Data-Pop Alliance, organização sem fins lucrativos, criada em 2013, fruto de uma parceria entre Harvard Humanitarian Initiative, MIT Media Lab e Overseas Development Institute, e que reúne expertise para capacitar comunidades e promover transformações com base em Big Data."Uma vez que todos entendem o Big Data como uma base massiva de dados, seja em volume ou variedades de informações, a gente parte de 3 Cs para criar evidências de dados e embasar discussões e decisões. Os Crumbs, que quer dizer migalhas e representam dados que podem gerar networking, discussões e iniciativas; as Capacidades, que são os conhecimentos técnicos exigidos para analisar os dados; e as Comunidades, que envolvem todos os atores inseridos na discussão: o cidadão, o poder público, a academia e o setor privado. Quando os três Cs se alinham, cria-se um ambiente para a transformação", afirma a franco-brasileira Julie Ricard, que é diretora-adjunta da DataPop Alliance.A segunda sessão do encontro terá como tema "Big Data, políticas públicas e Objetivos do Desenvolvimento Sustentável" e trabalhará com base em experiências brasileiras, de problemas e soluções. Esse painel contará com a presença do professor de Tecnologia e Ciência de Dados João Luiz Becker, da FGV-EAESP, do secretário de Avaliação e Gestão da Informação (Sagi) Vinicius Botelho, do Ministério da Cidadania, e de Natália Mazotte, diretora-executiva da Open Knowledge Brazil. Por fim, a última jornada de atividades abordará a alfabetização dos dados e como dados privados têm grande potencial para diagnosticar uma realidade, como mostrarão a professora Jackie Carter, especialista em alfabetização estatística da Universidade de Manchester, e a Julie Ricard, que apresentará projetos de pesquisa, ainda em desenvolvimento, para lidar com a escalada da violência na América Latina."Em nossa pesquisa no México, buscamos mapear os impactos da criminalidade e quantificar mudanças de comportamento dos indivíduos diante de choques de violência, em centros urbanos do país. Usamos bases de dados, mediante a acordos fechados um a um, sempre com objetivo de fins sociais e para permitir soluções escaláveis", diz Julie, sobre o projeto iniciado há um ano.Parte do sucesso foi conseguir com que até um banco, o Banorte, o quarto maior do México, permitisse ao MIT Midia Lab acessar dados dos correntistas, de maneira anonimizada. Esses dados, associados aos do governo, dos índices de criminalidades, permitiu diagnósticos sobre o comportamento da população e as ondas de violência.Julie e o pessoal envolvido no evento acreditam que seja possível fazer isso no Brasil, a partir das experiências desenvolvidas no México e na Colômbia.E o evento no InovaBra Habitat é o primeiro passo para identificar oportunidades e formular propostas de possíveis projetos na área de "dados para o desenvolvimento e o bem-comum" no Brasil.Evento: Big Data para o Bem ComumQuando: dia 16 (aberto ao público), das 9h às 13hOnde: InovaBra Habitat, na avenida Angélica, 2.529, na Bela Vista (São Paulo)Como participar: credenciamento para assistir ao evento começa às 8h | empreendedorsocial |
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] | Quando a MGov surgiu, em agosto de 2012, queríamos ajudar o governo a usar soluções mobile para entender, na escala e na frequência necessárias, as demandas do cidadão. Nossa hipótese era a de que, armados com informação precisa, o governo faria políticas públicas capazes de refletir de maneira mais próxima as preferências daqueles que o elegem, fazendo nossa democracia funcionar melhor.Quase sete anos depois, não desistimos de trabalhar com o governo e nem com o mobile. Mas percebemos que, nessa caminhada, aprendemos a usar tecnologia certa –aquela que chega a quem mais precisa– para ajudar organizações dos setores público e privado a fazer muito mais do que simplesmente ouvir o seu público-alvo. Descobrimos como mudar o comportamento para formação de hábitos positivos, usando tecnologias extremamente simples, mas custoefetivas. Nossa abordagem hoje tem impacto comprovado para melhorar aprendizagem e prevenir inadimplência. E essa mudança de missão exigiu uma mudança de nome. A MGov agora é Movva. A Movva chama a atenção do usuário sobre impulsos, riscos e desinformação ligados ao seu cotidiano por meio de mensagens simples, persistentes e customizadas com inteligência artificial. Isso possibilita a diminuição da resistência a melhores práticas e a criação de uma rotina de hábitos positivos, empoderando aqueles que mais precisam a tomarem decisões conscientes e responsáveis.A Movva faz isso através de nudgebots. Mas o que é isso, afinal?Para explicar, vamos começar com um conceito que você certamente conhece: os chatbots, “robozinhos” capazes de dialogar com o usuário de forma tão natural quanto possível, seja para permitir que ele faça pedidos de comida entregue em casa (como o iFood), ou para que ele possa tirar dúvidas sobre um tratamento prescrito pela médica, simulando uma conversa com a própria doutora (como a Tá.Na.Hora).Tipicamente funciona assim: se com a probabilidade suficientemente alta o algoritmo classifica a mensagem enviada pelo usuário como uma categoria pré-definida (“Me vê uma meia mussarela meia portuguesa = quero uma pizza) , o chabot responde como se o usuário definitivamente tenha dito ou perguntado aquilo; caso contrário, o chatbot pergunta algo que ajude a esclarecer o que o usuário queria dizer (“Não entendi o que você falou… será que poderia repetir, por favor?”).Esse exemplo deixa claro que, para um chatbot, duas características são essenciais: ser sensível e responsivo. Sensível para entender o que o usuário diz ou pergunta; responsivo para que suas respostas às reações do usuário sejam rápidas e na linguagem e no tom adequados. Em última instância, quanto menos o usuário for capaz de perceber que está falando com um robô (e não com um humano), melhor o chatbot.Nem todas as dores de comunicação entre organizações e usuários que podem ser resolvidas por um “robozinho”, contudo, têm a ver com necessidade do usuário de perguntar ou dizer algo.Um dos problemas mais complexos para adoção de serviços ou tecnologias tem a ver com a chamada ‘última milha’: a tomada de decisão. E, diferentemente do que você talvez imagine, a inação tipicamente não é fruto de uma decisão racional de não adotar o serviço ou a tecnologia.Os últimos anos assistiram à rápida popularização da Economia Comportamental, liderada por Richard Thaler, vencedor do Prêmio Nobel de Economia em 2017. Seu livro "Nudge", em coautoria com Cass Sunstein, foi o primeiro a trazer para o grande público o conceito de que empurrõezinhos poderiam mudar comportamento, ajudando o usuário a tomar decisões que racionalmente o beneficiariam, enquanto preservando sua liberdade de escolha —uma abordagem que ficou conhecida como paternalismo libertário.Cada vez mais, evidências apontam que o comportamento pode efetivamente ser mudado com lembretes e nudges. Exemplos:Nudges têm o papel de tornar certas decisões top-of-mind. Mesmo que o usuário nunca diga ou pergunte nada. Será que bots ainda podem ajudar frente a esse desafio?A minha resposta é sim —mas não através de chatbots. Conforme a discussão anterior, “robozinhos” para mudar comportamento não precisam ser necessariamente sensíveis nem responsivos, mas sim simples e persistentes — formando hábito mesmo entre aqueles que jamais reagem. Assim como o chatbots, nudgebots também utilizam aprendizagem de máquina e inteligência artificial. Só que não para entregar pizza na sua casa; mas, sim, para maximizar mudança de comportamento, dando o empurrãozinho necessário para cada usuário formar hábitos positivos de maneira sustentável.Com aplicações para engajamento na educação e prevenção de inadimplência, estamos apoiando mais de 150 mil usuários ativos no Brasil, Costa do Marfim e República Dominicana com comunicação frequente e persistente para formar hábitos positivos. | empreendedorsocial |
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] | A 15ª edição do Prêmio Empreendedor Social estendeu o prazo de inscrições até as 23h59 de domingo (12). Líderes de negócios sociais inovadores podem participar do concurso realizado pela Folha, em parceria com a Fundação Schwab, organização irmã do Fórum Econômico Mundial.A premiação deste ano irá reconhecer também organizações sem fins lucrativos de alto impacto, na categoria inédita Troféu Grão, além de jovens líderes no Prêmio Empreendedor Social de Futuro.Leia o regulamento completo do Prêmio Empreendedor Social Mais Os parceiros do concurso oferecem benefícios que somam cerca de R$ 400 mil. São bolsas em instituições renomadas como Harvard, Fundação Dom Cabral e Fundação Armando Alvares Penteado.O pacote inclui ainda um plano de avaliação de impacto realizado pelo Insper e um plano de marketing e comunicação elaborado pelos alunos da ESPM Social.Leia o regulamento completo do Troféu GrãoEm 2018, os vencedores da premiação foram Roberta Faria e Rodrigo Pipponzi, da Editora Mol. A iniciativa incentiva a microdoação com a produção de revistas e livros depois vendidos a preços acessíveis por redes de varejo e com verba revertida para 39 organizações sociais. Desde 2007, foram R$ 25 milhões repassados.Leia o regulamento completo do Prêmio Empreendedor Social de FuturoJá na categoria destinada a jovens empreendedores sociais venceram Mathieu Anduze e Raphael Mayer, fundadores da Simbiose Social. O negócio social usa tecnologia para otimizar e democratizar a aplicação dos recursos de leis de incentivos no Brasil.A prorrogação é válida também para o Prêmio Empreendedor Social de Futuro e para o Troféu Grão. A inscrição é feita online, pelo site, onde também é possível fazer o download da ficha, preencher e enviar até a nova data-limite.O Prêmio Empreendedor Social tem patrocínio de Coca-Cola e Fundação Banco do Brasil. Conta com apoio da Confederação Nacional da Indústria, do Instituto C&A e do Instituto Porto Seguro, além da parceria estratégica de ESPM, Faap, Fundação Dom Cabral, Insper e UOL.Quem pode participarPrincipais prêmiosQuem pode participarPrincipais prêmiosQuem pode participarPrincipais Prêmios | empreendedorsocial |
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] | O brasileiro com acesso à internet doou 20% menos entre agosto de 2017 e julho de 2018 do que no mesmo período do ano anterior. O estudo Giving Report 2019 Brasil, lançado pela CAF (Charities Aid Foundation), mostrou que o valor mediano doado nos últimos 12 meses passou de R$ 250 para R$ 200.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se"O brasileiro ainda tem uma visão muito assistencialista da doação. Se mobiliza motivado por um alívio imediato do sofrimento, de algo que ele está vendo", explica Paula Fabiani, diretora-presidente do Idis (Instituto para o Desenvolvimento do Investimento Social), que representa a CAF no Brasil.Essa não recorrência do ato de doar fica evidente nos resultados da pesquisa. Quando perguntados se haviam feito algum tipo de doação nos últimos 12 meses, 70% responderam que sim. Já nas últimas quatro semanas, que mostra o engajamento frequente, foram 40%."O ato de doar é uma jornada. Começa com uma rifa, passa para a doação, para a doação recorrente, aí você sente algo automático porque está muito mais preocupado com o envolvimento com a causa", diz Paula.E a preferência na hora da solidariedade são as organizações religiosas, eleitas como a causa de 52% dos entrevistados. Essas instituições foram as que receberam mais doações tanto nos 12 meses quanto nas quatro semanas anteriores à pesquisa --58% e 33%, respectivamente.De um ano para outro, o apoio à causa da criança caiu quatro pontos percentuais, de 42% para 38%, dentro da margem de erro, bem como às instituições médicas, de 12% para 8%.A pesquisa mostrou ainda que o jovem tem sido decisivo na cultura da doação no país, com 75% daqueles entre 25 e 34 anos tendo realizado alguma doação nos 12 meses anteriores à pesquisa, em contraponto à média geral de 70%.Eles também doam mais para organizações sociais (62% contra 55% da média geral). Os mais novos, de 18 a 24 anos, são mais voluntários nessas instituições (51% contra 43%), e a faixa que engloba de 18 a 34 anos participa mais de manifestações (24% contra 19%).No engajamento online, eles também se destacam, uma vez que 19% escolheram doar em plataformas digitais, enquanto 3% com mais de 55 anos o fizeram. "É um movimento que vai vir com as novas gerações, que vão adotar cada vez mais mecanismos online", diz Paula. | empreendedorsocial |
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] | Um curso sobre a importância da leitura para as crianças desde o período da gestação será organizado em São Paulo pela associação Viva e Deixe Viver a partir do dia 2 de maio.Segundo a entidade, estudos mostraram que as primeiras experiências da vida de uma criança são incorporadas por ela, interferindo na aprendizagem, por exemplo.A programação do “Leitura do Ventre à Primeira Infância” conta com nove módulos, executados durante nove dias.Além do dia 2, o curso será dado em 7, 9, 14, 16, 21, 23, 28 e 30 de maio, com um sarau literário em 4 de junho. O horário é o das 18h30 às 21h30.A iniciativa tem como público-alvo os pais, gestantes, estudantes, cuidadores e profissionais da saúde e educação.As aulas ocorrerão no auditório da Uninove na rua Vergueiro, número 235, na Liberdade. As inscrições custam R$ 320 e podem ser feitas por meio do site da associação. Mais | empreendedorsocial |
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] | Quem postar foto ou vídeo de preservação ambiental pode ganhar uma viagem ao México no concurso que a organização não governamental TNC (The Nature Conservancy) está realizando até o dia 30 de abril.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se Segundo a entidade, o vencedor vai com um acompanhante conhecer os projetos da organização na região de Yucatán, no México.Para participar, os interessados precisam postar a imagem no feed público do Instagram ou Twitter com as hashtags #FaçoPelaTerra e #Winforearth. Outra opção é enviar foto ou vídeo por meio do site do concurso e preencher um formulário.Além do vencedor geral, também haverá premiações, com valor de US$ 250, para imagens relacionadas a quatro categorias do concurso.A primeira é a “Cidadão Emissão Zero”, que refere-se a ações para diminuir o CO2. Substituir o carro pelo patinete elétrico ou bicicleta é um exemplo.A “Herói da Alimentação Sustentável” reúne fotos de iniciativas como as de comprar alimentos do produtor rural para preservar florestas.As outras duas categorias são “Amante das Árvores” (com imagens de atitudes de plantio de mudas, por exemplo) e “Top da Reciclagem” (com ações como a reutilização de objetos).Um grupo de jurados vai fazer a escolha. Mais | empreendedorsocial |
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] | Em evento para simbolizar o início de um movimento em Petrolina (PE), a prefeitura local, em parceria com a startup de impacto Simbiose Social, irá reunir empresários locais para mostrar como usar os recursos de impostos estaduais e federais para apoiar projetos da região.Com o nome Embaixadores de Petrolina, a ação tem como objetivo o desenvolvimento de uma cidade mais próspera e com mais oportunidade para todos.Esta é a última semana para se inscrever no Prêmio Empreendedor Social; participeE para mostrar que o mecanismo já funciona na prática no próprio município, representantes da Bayer e do projeto social esportivo APA estarão presentes. A empresa possui uma planta fabril nos arredores de Petrolina e utiliza recursos de Imposto de Renda, um tributo federal, para apoiar o projeto local.Foi com a consultoria da startup paulistana, cujos fundadores venceram o Prêmio Empreendedor Social de Futuro em 2018, que a APA conseguiu inscrever seus projetos para receber a verba da Bayer destinada a leis de incentivo.O evento é aberto ao público e gratuito. As inscrições para participar devem ser feitas pelo site.Embaixadores de Petrolina - Nobili Suites Hotel del Rio - avenida Cardoso de Sá, 215, Orla 2, Petrolina, PE. Ter. (23): 16h às 18h. Inscrições pelo site. GRÁTIS | empreendedorsocial |
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] | A Associação Caatinga divulgou que a exposição “Conheça e Conserve a Caatinga”, com réplicas de animais em tamanho real, vai passar por escolas em Crateús (CE) e Buriti dos Montes (PI) até segunda-feira (29).Essa iniciativa é em comemoração ao Dia da Caatinga, que será celebrado domingo (28). A expectativa é que 750 alunos vejam a mostra.Na exposição, há representações de, por exemplo, onça pintada, onça-parda, urubu-rei, veado-caatingueiro, raposa e tamanduá-mirim. Também tem uma série de 15 banners explicativos, com informações sobre fauna, flora e ameaças ao bioma.A programação começou no dia 17 de abril e já passou por uma escola. A próxima a ser visitada é a Unidade Escolar Tia Deca, em Buriti dos Montes, nesta segunda-feira (22) e terça (23). A Unidade Professora Isaura Soares Montes, também em Buriti dos Montes, receberá a mostra na quarta (24) e quinta (25).Depois, o trabalho será levado para o Círculo Cultural Margem Esquerda, em Crateús, no sábado (27), e na escola de Ensino Médio Gaspar Dutra, também em Crateús, na segunda (29).Nesse último dia, serão realizadas a palestra com o tema “Bioma Caatinga”, a exibição do documentário “Tatu-Bola” e a explicação da campanha “Todos Contra a Caça”.Em maio, a mostra será apresentada em Fortaleza (CE). Desde que foi criada em 2018, já passou por escolas, universidades, hospitais e empresas, atingindo mais de 3.000 pessoas. Mais | empreendedorsocial |
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] | Uma série de propostas foi apresentada pela Rems (Rede Esporte pela Mudança Social) e pela organização Atletas pelo Brasil ao ministro da Cidadania, Osmar Terra, e ao secretário especial do Esporte, Marco Aurélio Vieira, em um encontro na terça-feira (15), em São Paulo.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seDurante a reunião, que contou com cerca de 20 participantes, as entidades fizeram uma apresentação sobre elas, citaram alguns trabalhos desempenhados e abordaram a importância da prática esportiva.A Rems é uma rede que reúne 116 instituições –a Atletas pelo Brasil é um dos seus membros– e que proporciona, por ano, o acesso regular à atividade física a mais de 400 mil pessoas.Temas como a importância da Lei de Incentivo ao Esporte e a necessidade de um Sistema Nacional do Esporte foram debatidos.Esse foi o primeiro contato pessoal da ex-jogadora de vôlei Ana Moser, da Atletas Pelo Brasil e do Instituto Esporte & Educação, entidade que integra a Rede Folha de Empreendedores Socioambientais, com o novo ministro da área. No governo de Jair Bolsonaro (PSL), o esporte está subordinado ao Ministério da Cidadania.“O movimento foi o de apresentar o setor do esporte para todos do ministério e de aproximar as instituições e as pessoas”, afirmou Ana Moser.Para ela, a apresentação das propostas serviu também para um registro de posicionamento. “Não estamos aí de brincadeira. Estamos organizados. Produzimos conhecimento, temos experiência, é importante colocar essa realidade”, declarou.Ao final do encontro, a Rems entregou uma carta direcionada a Bolsonaro com propostas, por exemplo, para a ampliação do acesso às atividades físicas e esportivas, para garantia de financiamento público prioritário para prática educacional, para consolidação da participação das organizações da sociedade civil e para estruturação da política esportiva e de lazer.O secretário-executivo da Rems, William Boudakian de Oliveira, contou que a entidade levou cerca de oito meses para produzir aquela carta, após ouvir as instituições.“A gente construiu um consenso, com a aprovação de todos os membros, com as pessoas tendo a oportunidade de levar cada um o seu ponto de vista. É um desafio buscar esse consenso, é lento, mas é importante que todo mundo seja ouvido”, declarou o secretário-executivo.O benefício do esporte para as crianças foi um dos pontos debatidos no encontro que o presidente da Associação Hurra!, Eduardo Pacheco, integrante da Rede Folha, comentou. “Quando a gente fala em esporte educacional, a gente está falando de algo muito maior que esporte. Envolve, por exemplo, formação de valores, formação de caráter e desenvolvimento cognitivo.”O ministro Osmar Terra também fez uma apresentação, falou sobre ações do governo e disse que vai analisar as propostas.“Acho que a gente tem que se integrar com a sociedade, principalmente com quem voluntariamente está querendo ajudar. É a obrigação nossa fazer isso”, afirmou. “Aqui [na reunião] tem atletas renomados e que conhecem realmente a realidade do esporte. Não podemos de maneira nenhuma montar políticas públicas sem ouvi-los.” | empreendedorsocial |
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] | Para falar sobre o 1º Desafio de Acesso à Justiça, será realizado um seminário online nesta quinta-feira (18), das 17h às 19h, pelo Instituto Mattos Filho e pela empresa social ponteAponte.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seA ideia é promover uma conversa de apresentação dos conceitos relacionados à temática do prêmio, além de tirar dúvidas sobre o regulamento, inscrições e critérios de avaliação.Uma live ocorrerá no YouTube com o link: https://www.youtube.com/watch?reload=9&v=X9VtQIZgLGg&feature=youtu.beAs inscrições para participar do prêmio ficam abertas até 26 de abril. Um dos objetivos é incentivar iniciativas de acesso à Justiça, que fortalecem a cidadania, a democracia e os Direitos Humanos.Para apoiar os projetos vencedores, estão disponíveis R$ 100 mil no total. | empreendedorsocial |
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] | A entidade que quiser participar do Prêmio Fundação Banco do Brasil de Tecnologia Social ganhou um período maior para realizar a inscrição. O prazo, que terminaria neste domingo (21), foi prorrogado até 12 de maio.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se Em cada categoria, o vencedor receberá R$ 50 mil, o segundo colocado, R$ 30 mil, e o terceiro, R$ 20 mil.Serão premiados tecnologias sociais que se destacaram de acordo com os critérios de inovação, nível de envolvimento da comunidade, transformação social e potencial de serem reaplicadas.No manual para inscrições do prêmio, tecnologia social foi definida como aquela que compreende produtos, técnicas ou metodologias replicáveis, desenvolvidas na interação com a comunidade e que representam efetivas soluções de transformação social.As categorias nacionais têm os temas: “Cidades Sustentáveis e/ou Inovação Digital”, “Educação”, “Geração de Renda” e “Meio Ambiente”. Também com relação a esses itens, há uma categoria internacional para ações na América Latina e do Caribe que possam ser replicadas no Brasil.Há ainda outras três categorias, que são chamadas de especiais.A “Mulheres na Agroecologia” busca a promoção do protagonismo feminino. A “Gestão Comunitária e Algodão Agroecológico” é voltada para identificar modelos de gestão ou governança na produção do algodão agroecológico.A última categoria é a “Primeira Infância”, que procura por ações que envolvem, por exemplo, o desenvolvimento infantil e o fortalecimento de vínculos familiares.O site para a inscrição é o: https://www.fbb.org.br/pt-br/premio | empreendedorsocial |
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] | Até 15 projetos voltados à alimentação serão selecionados por meio da 5ª Edição do Edital Fundação Cargill para receber de R$ 50 mil a R$ 200 mil. As inscrições serão encerradas no dia 7 de maio.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-sePara participar, é preciso que a iniciativa esteja alinhada a três pontos temáticos. O primeiro refere-se a ser inovador no combate à perda e desperdício de alimentos.O segundo ponto aborda a novidade tecnológica (soluções e pesquisa) na cadeia de alimentos. O terceiro fala em parceria para inovação e o fortalecimento do empreendedorismo na cadeia da alimentação.O edital específica que os projetos tenham duração máxima de implementação de dois anos (de janeiro de 2020 até dezembro de 2021). As instituições também precisam estar instaladas em cidades onde tenha presença de empresas do grupo Cargill Agrícola S.A ou em um raio de 150 quilômetros.Segundo a fundação, a ideia é apoiar a gestão de projetos, negócios e pesquisas das organizações sociais, de startups e de instituições de ensino e pesquisa que estejam voltados à alimentação segura, sustentável e acessível. | empreendedorsocial |
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] | Uma plateia heterogênea se reuniu no domingo (14), em Florianópolis, para Festival Global de Inovação Social para participar ativamente de painéis, workshops, rodas de conversa, trocas de experiência, dinâmicas de grupo, oficinas, intervenções culturais e apresentações musicais.A palestra de abertura, Quem tem medo da polarização?, conduzida pela youtuber Jout Jout (Julia Tolezano) mobilizou mais de 900 participantes entre os membros da rede de empreendedores e público local. O evento encerrou o Global Gathering, um encontro anual da comunidade Impact Hub, organização presente em mais de cem cidades do mundo e parceria do Prêmio Empreendedor Social.Estão abertas as inscrições no Prêmio Empreendedor Social 2019; participePela primeira vez o hemisfério sul recebeu o Festival Global de Inovação Social. Segundo Gabriela Werner, diretora-executiva e cofundadora do Impact Hub Floripa, a proposta de sediar o evento que acontece há dez anos em várias cidades do mundo teve o objetivo de contribuir para gerar conexões globais para os empreendedores brasileiros e inseri-los no avanço de uma agenda de empreendedorismo de impacto no mundo.“Decidimos sediar o evento com uma série de intenções, sendo a principal delas a proposta de contribuir. O Brasil e Florianópolis têm um contexto especial pontuado por diversidade, alegria e colaboração que servem ao propósito da rede. O país também reflete alguns desafios no avanço dos Objetivos de Desenvolvimento Sustentável (ODS)", afirma Gabriela."Quando falamos em empreendedorismo de impacto, em criar iniciativas, apoiar empreendedores que vão endereçar os problemas sociais e ambientais mais importantes do mundo, estamos falando de muitos dos problemas que estão no sul do mundo. E, com o festival, adotamos a abordagem de potência via empreendedorismo para debater esses temas."A escolha de Florianópolis para sediar o Festival não é por acaso. Hoje, a rede Impact Hub conta com 667 membros na cidade –empreendedores que trabalham em um dos três espaços colaborativos. No Brasil, o movimento conta com sete unidades, em todas as regiões. No Sul, a rede tem escritórios em Florianópolis e Curitiba; no Sudeste, em São Paulo e Belo Horizonte; estão presentes ainda em Manaus, Brasília e Recife.Um dos painéis do evento, Inovação e Microempreendedorismo para a Base da Pirâmide, destacou a ênfase que o Impact Hub tem dado à construção de iniciativas com parcerias locais.Com mediação de Maíra Rodrigues, do Impact Hub Floripa, e participações de Isabel Baggio, presidente do Banco da Família; Soraya Tonelli, gerente de Mercado do Sebrae Santa Catarina, e Olívia Castro, analista de Inovação do Sebrae, o painel detalhou os avanços obtidos por meio de uma agenda de cooperação.Para Gabriela Werner, como um movimento global de apoio aos empreendedores, o Impact Hub tem trabalhado na criação de uma agenda de cooperação translocal.“Criamos juntos, em várias partes do mundo, programas de incubação e aceleração para empreendedores de impacto. Um exemplo é uma iniciativa de aceleração de negócios com potencial de escala global e que endereça alguns dos Objetivos de Desenvolvimento Sustentável", explica a diretora-executiva."Esse projeto foi criado em Genebra, em parceria com a Organização das Nações Unidas, e hoje está em 15 países e seis cidades brasileiras. Por fazer junto, a experiência é mais potente com o valor da rede.”Bruno Evangelista e Carolina de Andrade conduziram uma oficina sobre Data for Good –movimento que nasceu a partir de uma pergunta simples: se os mesmos algoritmos que nasceram para gerar lucro em grandes empresas começassem a ser usados para ampliar o alcance e o impacto de iniciativas que ajudam a sociedade?A resposta motivou cientistas norte-americanos a criar uma mobilização que tem sido liderada, no Brasil, pela Social Good Brasil, parceira do Prêmio Empreendedor Social, e pela Fundação Telefônica Vivo.Cerca de 60 jovens empreendedores participaram da dinâmica e puderam entender um pouco mais sobre o mundo dos dados, desafios, potencialidades e como as organizações de impacto estão se preparando para um futuro analítico.Na percepção de Carolina Andrade, diretora-executiva da Social Good Brasil, para os empreendedores sociais, usar a ciência de dados é fundamental para a tomada de decisões que podem gerar maior ou menor impacto.“Estamos falando de decisões alinhadas à Teoria de Mudanças, à possibilidade de aumentar a eficiência e a performance do negócio. Pensando em inovação, os dados coletados são fundamentais", afirma Carolina."Uma organização ou negócio orientado por dados necessariamente tem informações de qualidade em tempo real e consegue, mais rapidamente, vislumbrar mudanças de cenário que o empreendedor tem que liderar ou seguir, tendências de mercado, demandas do consumidor. E isso está totalmente associado à inovação.” | empreendedorsocial |
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] | As cidades de São Paulo, Belo Horizonte, Brasília, Curitiba, Manaus e Florianópolis estão participando da terceira edição do programa Accelerate2030, que visa apoiar e expandir globalmente negócios que estejam alinhados a um dos Objetivos de Desenvolvimento Sustentável da ONU.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seO Accelerate2030 --lançado pela PNUD (Programa das Nações Unidas para o Desenvolvimento) e pela rede de empreendedores Impact Hub-- fica com as inscrições abertas até 30 de abril no site https://brazil.accelerate2030.net/ .A ideia é encontrar ações inovadores e sustentáveis, que já estejam em prática. Na etapa nacional, a expectativa é que 30 negócios sejam escolhidos e que, após passarem por um programa de capitação, três sejam indicados para a fase mundial.Segundo o coordenador do programa no Brasil e cofundador do Impact Hub no país, André Maciel, os empreendedores precisam “mais do que um ecossistema favorável” para desenvolver mais.“Necessitam de impulso e acesso a redes específicas de suporte em sua jornada para crescer em nível global”, disse Maciel.Além do Brasil, outros 15 países participam do programa. | empreendedorsocial |
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] | A Simbiose Social, startup fundada por Mathieu Anduze e Raphael Mayer, vencedores do Prêmio Empreendedor Social de Futuro 2018, realiza nesta quarta-feira (17) mais um evento que tenta mostrar o rumo das políticas de leis de incentivo no país.Desta vez estará em questão o Pro-Mac (Programa Municipal de Apoio à Cultura), uma espécia de Lei Rouanet municipal, criado pela lei 15.948, de 2013, e regulamentado pelo decreto 58.041, de 2017, com o objetivo de incentivar projetos culturais e artísticos por meio da renúncia fiscal.O mecanismo permite a contribuição para o programa por meio da renúncia de até 20% de impostos cobrados pelo município, como ISS (Imposto Sobre Serviço), exclusivo para pessoas jurídicas, e IPTU (Imposto Predial e Territorial Urbano). Mais O Pro-Mac é a reestruturação da Lei Mendonça, criada em 1990 pela prefeita Luiza Erundina. Em 2013, o programa foi normatizado pela gestão de Fernando Haddad e regulamentado na gestão de João Doria, em dezembro de 2017. Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seOs recursos foram liberados apenas em 2018, chegando a R$ 2,2 milhões investidos em cultura.Para este ano —e até 2021, de acordo com a Lei de Diretrizes Orçamentárias—, o teto do Pro-Mac é R$ 15 milhões —valor bem abaixo dos R$ 131 milhões da Lei Mendonça em 1997, em valor corrigido pelo IPCA.O programa já conta com mais de 500 iniciativas culturais cadastradas para receber aportes, todas listados na plataforma da Simbiose Social, que ajuda a democratizar os recursos das leis de incentivos no país. De acordo com Mathieu, mais de 180 incentivadores já se cadastraram para destinar recursos à cultura por meio do Promac. "A partir da reativação da lei, em 2018, muitas empresas se interessaram, e estamos vendo grande movimento no investimento de ISS e IPTU. Tanto que o teto deve ser atingido nos próximos meses", afirma ele, que integra a Rede Folha de Empreendedores Socioambientais. Mais O debate promovido pela Simbiose Social contará com participação de Tatiana Solimeo, coordenadora do Pro-Mac, que falará sobre as mudanças e evoluções na lei municipal de apoio à cultura que levaram à grande procura de agora.Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se Também atuará no debate Nívea Pizzolito, da área de responsabilidade social da Cushman & Wakefield, que, em 2018, foi responsável pelo primeiro aporte de investimento por meio do Pro-Mac. Ela contará sua experiência como patrocinadora por meio do programa da Biblioteca Comunitária de Heliópolis, na zona sul de São Paulo, que recebeu R$ 250 mil por meio do programa."Temos muito orgulho de assumir protagonismo em um programa social. É algo que faz diferença na vida das pessoas", diz Alessandro Vay, diretor de recursos humanos da Cushman & Wakefiel, sobre a empresa ser a primeira a ter feito investimento incentivado por meio do Pro-Mac."Nós investimos na biblioteca do Unas, em Heliópolis, e ficamos muito satisfeitos que as atividades criadas com o investimento, como oficinas de leituras, tenham atraído mais crianças para o local", afirma ele, revelando que a empresa já avalia investir em novos projetos por meio do programa.O debate também terá o economista Octavio Augusto de Barros, que trabalha na Simbiose Social e trará dados e informações sobre o investimento social na cultural, e Cleber Lopes, especialista em dados e governo da Simbiose Social e que falará sobre a transparência ativa de dados públicos.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se O evento terá início às 8h30, no 9º andar do InovaBra Habitat, na avenida Angélica, 2.529, em São Paulo.Para participar do evento, basta preencher cadastro neste link. | empreendedorsocial |
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] | As inscrições para os programas do Braskem Labs, de aceleração e conexão com startups, vão ficar abertas até o próximo domingo (21). A ideia, segundo a empresa, é impulsionar negócios que possam ter impacto positivo na sociedade.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seSão oferecidos três tipos diferentes de programas. Um deles é o chamado “Ignition”, voltado para quem está em estágio inicial e precisa validar o modelo de negócio. Nele, busca-se soluções inovadoras por meio de química ou plástico.Para tentar ajudar o crescimento de negócios que estejam em fases mais avançadas e que tenham clientes e faturamento, há o programa “Scale”. Além de soluções relativas a plástico ou química, também é voltado a iniciativas contra o desperdício de alimentos.A outra opção é o “Challenge”, no qual startups tentam resolver desafios da companhia e podem até virar parceiros ou fornecedores da companhia.As inscrições estão sendo feitas pelo site do Braskem Labs. Mais | empreendedorsocial |
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] | Um projeto que tem como objetivo fazer a inclusão social de cerca de 1.000 jovens, entre 15 e 29 anos, em dez cidades do Brasil, foi lançado pela Recode, em parceria com o Facebook.Batizado de “Conectando seu Futuro”, a iniciativa vai apresentar tecnologias atuais, como a inteligência artificial, para quem atualmente possui apenas habilidades digitais básicas e vive em situação de vulnerabilidade social.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se Os participantes passarão a ter domínio dos programas digitais mais usados atualmente. O programa também promoverá o desenvolvimento individual e ajudará na preparação para a entrada no mercado de trabalho.“Queremos que os alunos possam aprender as habilidades básicas que os ajudarão a conseguir emprego, assim como aquelas que os ajudarão a buscar por oportunidades de trabalho”, disse a gerente de Políticas Públicas do Facebook, Andrea Leal.A duração do treinamento completo, que inclui ações com inteligência artificial e realidade aumentada, é de 80 horas por turma. Também será desenvolvido um protótipo de aplicativo com potencial para melhorar a comunidade local.Segundo Rodrigo Baggio, presidente da Recode, que há 24 anos promove a inclusão e o empoderamento digital, especialmente em bibliotecas públicas, a metodologia da sua organização social busca “estimular o protagonismo, a cidadania e o uso ético e consciente da tecnologia, sempre aplicado à realidade dos jovens”.O programa será realizado ao longo do ano. Os nomes de cinco das dez cidades já foram divulgados: São Paulo (SP), Canelas (RS), Itapissuma (PE), Planaltina de Goiás (GO) e Macapá (AP). De acordo com os organizadores, são regiões onde o acesso ao conhecimento em tecnologia e desenvolvimento de habilidades digitais é muitas vezes escasso. | empreendedorsocial |
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] | Temas como os desafios e os aprendizados dos empreendedores da periferia serão debatidos nesta terça-feira (16) no encontro “Negócios de Impacto da Periferia - Criando Pontes”, no centro de São Paulo.O evento será realizado entre 8h30 e 12h, no auditório da FGV (Fundação Getulio Vargas), na avenida 9 de julho, número 2029. As inscrições são feitas até sábado (13) pelo site: https://www.sympla.com.br/negocios-de-impacto-da-periferia--criando-pontes__475472O escritor Ferréz, empreendedor da editora Selo Povo, que atua com redação, editoração e concepção de livros a um custo acessível, será um dos participantes.Essa é uma iniciativa da parceria da produtora A Banca com a organização sem fins lucrativos Artemisia e com o FGVcenn (Centro de Empreendedorismo e Negócios da Fundação Getulio Vargas).Durante o encontro, também serão anunciados os dez empreendedores selecionados para a terceira turma do programa Anip (Aceleradora de Negócios de Impacto da Periferia) – o processo para a escolha contou com a análise de 168 negócios.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se | empreendedorsocial |
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] | A sexta edição do Fórum Interamericano de Filantropia Estratégica (Fife), que começou na terça (9) no Rio de Janeiro, vai reunir cerca de 90 palestrantes até sexta-feira (12).Um deles é a CEO da TheBridgeGlobal (empresa, com sede em Angola, especializada em projetos de educação para cidadania), a portuguesa Leonor Sá Machado. Ela abordará o tema “Experiências do continente africano na construção da cidadania”, nesta quinta (11). Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seO evento, que é organizado pela Rede Filantropia, contará, além das palestras, com atividades, aulas, debates e consultorias coletivas.O objetivo é ajudar organizações não governamentais, ao compartilhar informações e difundir as boas práticas de gestão. A expectativa é reunir mais de 700 participantes (no ano passado, recebeu mais de 650 no Recife).Estão sendo abordados temas como legislação, contabilidade, captação de recursos, comunicação, administração, voluntariado e assistência social.“O Fife é o maior encontro envolvendo os profissionais da indústria do Terceiro Setor no Brasil. A cada edição, as palestras, painéis e atividades apresentadas, favorecem a ampliação do networking, além de possibilitarem a troca de experiências entre os participantes vindos de todas as regiões do país e também de outros países”, disse o presidente da Rede Filantropia, Marcio Zeppelini. | empreendedorsocial |
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] | Comprovar o impacto e retorno do investimento social. Dedicar bastante atenção à transparência e à governança. Buscar editais privados e internacionais. Investir em marketing digital. Verificar a possibilidade de estender-se para o setor 2.5.Essas são cinco dicas para as organizações da sociedade civil, feitas pela diretora-executiva da Ink Inspira, Carla Damião. A organização é especialista em gestão de projetos e parceira do Prêmio Empreendedor Social.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se Mais Segundo ela, essas orientações podem ser seguidas para que o setor esteja preparado para as exigências do governo de Jair Bolsonaro. A diretora-executiva já havia abordado, em entrevista para a Folha em fevereiro, algumas das expectativas de mudanças na gestão.Conheça as dicas dadas :A diretora-executiva da Ink Inspira afirmou que é importante se resguardar sobre qualquer movimento que possa descredibilizar o trabalho das organizações sociais. “A avaliação de impacto bem elaborada e feita de forma ex-post (por terceiros) tem o peso de uma auditoria e ainda se torna um importante documento para o planejamento estratégico do terceiro setor”, aponta."A Avaliação de Impacto Social visa demonstrar os resultados e o retorno do investimento aportado aos projetos. Em outubro de 2018, saiu oficialmente uma cartilha da Controladoria Geral da União com as boas práticas esperadas para a avaliação de impacto. Esse e outros sinais demonstram uma tendência do governo”, continuaEla destacou que, com foco na proteção e credibilidade, não podem ser esquecidas as questões da transparência e da boa governança.“Por usarem recursos públicos a OSCs devem sempre seguir princípios como legalidade, impessoalidade, moralidade, publicidade e eficiência, próprios da administração pública e previstos na Constituição”, afirma.“Como a responsabilidade pela fiscalização é do poder público, é importante que organizações que nunca foram fiscalizadas fiquem atentas e se adéquem à normativa. A fiscalização é feita por uma comissão fiscalizadora que deve emitir um relatório de avaliação do serviço prestado pela organização social.”Conforme Carla Damião, "se tiver indícios fundados de má administração de bens ou dinheiro público, os responsáveis pela fiscalização podem pedir o bloqueio dos bens da entidade e o sequestro dos bens dos seus dirigentes”.Ela também orienta que se a organização não se sentir capaz de fazer essa análise, ela deve buscar uma consultoria que possa ajudá-la a fazer um diagnóstico da situação atual. “Apontando os gaps e auxiliando a organização a colocar tudo em dia. A Ink Inspira também faz essa consultoria, chamada 'diagnóstico organizacional' ”.Outro ponto destacado pela diretora-executiva é não depender apenas de uma fonte de recursos. “Mas para as organizações que se desenvolveram através de editais públicos é uma boa dica começar a buscar editais de empresas privadas e até editais internacionais.”“Editais privados são fornecidos pela iniciativa privada – com ou sem fins lucrativos. Neles, os repasses de recursos financeiros vêm de empresas e organizações da sociedade civil, como associações, fundações, institutos e agências de cooperação internacional. Os financiadores internacionais podem ter várias origens: são agências governamentais de países desenvolvidos, agências da ONU, ONGs, de pequenas a grandes, que financiam projetos no mundo todo. Nesse caso, há desde a Fundação Bill & Melinda Gatesao Fundo Guarda-Chuva Vermelho (Red Umbrella Fund).”Carla Damião aponta que uma boa imagem é sempre bem-vinda, principalmente em tempo difíceis e que o marketing social pode ajudar a organização a se fortalecer, a trazer novos investidores, a ganhar a simpatia do público e até mesmo a aumentar seu leque de receitas.“O conceito de marketing de causa ainda está muito relacionado às empresas que usam essa estratégia para ampliar suas vendas enquanto contribuírem para uma causa social, porém, o marketing de causa e suas ferramentas podem contribuir muito para a mobilização de recursos das OSCs. Já existem diversas ações de marketing digital que visam fortalecer a sustentabilidade financeira das organizações do terceiro setor através de programas de doação e eventos com fins de captação."Segundo a diretora-executiva da Ink Inspira, para as organizações que possuem algum tipo de produto ou serviço que já é ou poderia ser comercializado, uma boa opção é começar a estudar o setor 2.5, como forma complementar de renda.“A ideia não é 'trocar de CNPJ', mas abrir uma empresa complementar que poderia, como finalidade principal do negócio, ser a principal doadora da organização. A ideia é poder cobrar preços mais competitivos ampliando a margem de receita que será revertida para a OSC. Para iniciar esse processo é importante iniciar um plano de negócios e compreender a viabilidade e sustentabilidade do modelo. Caso exista possibilidade de ganho e equipe preparada para atuar, a nova empresa pode se tornar um braço essencial da organização que funciona como sua aliada na captação de recursos.” | empreendedorsocial |
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] | Quando foi finalista do Prêmio Empreendedor Social de Futuro, da Folha, em 2015, Gustavo Fuga disse que, mesmo sem ter participado de um intercâmbio, vivia em um na periferia de São Paulo.O criador do 4You2, cujo acrônimo formado pelo fonema dos números significa "para você também" (em inglês), ficou reconhecido ao trazer estrangeiros para ensinar inglês voluntariamente, a preços populares, em regiões pobres, onde são recebidos por famílias locais e vivem um intercâmbio cultural.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seDesde então, a 4You2 e Gustavo Fuga cresceram. Hoje com mais de 2.300 alunos e aporte do fundo de investimento Yunus Negócios Sociais, o empreendedor social agora alça voos maiores. Mais O primeiro deles foi na Alemanha, no ano passado, a partir da rede de networking da Yunus, quando foi contar sobre sua criação e sua experiência. E nesta semana, de 10 a 12 de abril, ele estará em Macau, na China, num dos maiores eventos de empreendedores do mundo, a EO (Entrepreneurs' Organization), organização não governamental que promove o Global Leadership Conference. Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-seFuga conquistou o direito de participar do evento, que reúne 52 jovens estudantes e empreendedores do mundo todo, após vencer duas seletivas no Brasil, uma regional e outra nacional."É um evento muito grande. É assistido por cerca de 2.000 pessoas, de uma comunidade de 13 mil membros de 58 países. Assim, é uma oportunidade muito grande de networking, de trocas e de construção de relações para a resolução de problemas mundiais", afirma Daniel Miglorancia, presidente da EO em São Paulo. No último evento, em Bancoc, ele afirma que o magnata Richard Branson, do Grupo Virgin, interagiu com os participantes. "E é a chance de se tornar mais conhecido diante de pessoas que podem ajudar a escalar sua solução", diz ele, que faz mentoria de empreendedor de Guatemala e do México, parte da interação pregada pela EO.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se Em Macau, Gustavo Fuga passará por uma peneira que escolherá cinco finalistas. E, com as respectivas proporções, pode-se se dizer que, cerca de sete anos após a criação do 4You2, Gustavo Fuga se em meio a um intercâmbio, que tem mudado a vida na periferia e pode agora conquistar o mundo. | empreendedorsocial |
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] | O Pacto Global e a Acnur (agência da Organização das Nações Unidas para refugiados), com apoio da ONU Mulheres, lançaram nesta semana uma plataforma para ajudar refugiados a encontrar empregos no Brasil.Ao descrever a situação atual como a maior crise migratória da história da América Latina, especialmente com a crise venezuelana, e a maior no mundo desde a Segunda Guerra Mundial, devido a conflitos na Síria e nos continentes africano e asiático, Paulo Sérgio de Almeida, oficial de Meios de Vida da Acnur, afirmou que os desafios impostos para acolher e garantir a dignidade das pessoas que foram forçadas a se deslocar podem ser vistos como chances de aprendizado para o Brasil e para os brasileiros."Temos que pensar que essas pessoas deixam tudo para trás muitas vezes e são obrigadas a recomeçar do zero. Sem contar o ganho cultural que eles podem trazer numa convivência com os brasileiros, muitos são especialistas e com formações muito boas, o que pode ser excelente para as empresas", afirma Almeida.Na plataforma Empresas com Refugiados são apresentados casos de sucesso na contratação de refugiados e uma série de dados e um minidocumentário que visam mostrar o que a legislação determina em relação aos refugiados e as boas práticas já adotadas.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se"A nossa legislação é ótima. Além de criar uma cultura e mostrar os ganhos que as empresas podem ter ao contratar um refugiado, precisamos trabalhar para dar escala a esse processo e também tirar as travas que existem hoje", diz Carlo Pereira, secretário-executivo da Rede Brasil do Pacto Global, que hoje com 13 mil membros em quase 80 redes locais, que abrangem 160 países.Segundo ele, que recentemente comandou em São Paulo fórum de investimento para mostrar os ganhos quando se investe nos Objetivos do Desenvolvimento Sustentável da ONU e já conseguiu emprego para 50 refugiados, as grandes travas estão em questões que envolvem documentações, como a exigência de diplomas e certificados, e na dificuldade de revalidar o diploma no Brasil. A ONU Mulheres, que concluiu a terceira edição do programa Empoderando Refugiadas —que já beneficiou 130 mulheres de Colômbia, Síria, Moçambique, República Democrática do Congo e Venezuela—, diz que a atuação das entidades, antes centradas nos eixos de São Paulo e Rio, que serviam de porta de entrada para imigrantes e refugiados no país, agora é mais ampla.Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se "Países que trabalham e aceitam a diversidade são os que possuam maior PIB, registram as maiores lucratividades e obtêm os melhores desempenhos", afirma Adriana Carvalho, gerente dos Princípios de Empoderamento da Mulher da ONU."Os refugiados e, em especial, as mulheres refugiadas são fruto de desigualdades históricas. No caso das mulheres, as dinâmicas, que envolvem filhos, violências sofridas e desamparo, são mais complexas, por isso exigem processos fora do padrão. E a gente tem que entender que, quando a gente muda uma regra ou um sistema para abrigar uma pessoa que está à margem, essa regra e esses sistemas ficam melhores para todo mundo", afirmou Adriana.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se Segundo ela, "refúgio não é alegria", e cabe ao Brasil, que tinha 10.522 refugiados de 105 países até o final de 2018 —segundo o Comitê Nacional para Refugiados (Conare) do Ministério da Justiça—, ser eficiente para lidar com a questão. E a plataforma do Pacto Global e da Acnur, que já está no ar em https://www.empresascomrefugiados.com.br, vem para ajudar. | empreendedorsocial |
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] | O fundo de investimentos Yunus Negócios Sociais encerrou neste mês a primeira rodada de captação de recursos no Brasil, com R$ 8 milhões disponíveis para aporte, e já se destaca por firmar nova relação entre investidores e empreendedores.Isso porque, além de ser voltado a negócios sociais e realizar aportes com ciência de que o retorno se dará com taxas de juros sociais (com prazos mais longos e correção apenas pela inflação), ele propicia a “jornada do investidor”.“Não é um fundo grande e não é como os outros, que buscam a rentabilidade ou põem o investidor como acionista do negócio. É uma ação superinovadora, quase filantrópica, que busca o impacto social”, diz Luciano Gurgel, gestor de investimentos da Yunus.Com oito investidores, sendo dois deles institucionais, a Yunus Negócios Sociais chama a atenção pela proximidade e interação entre investidor e empreendedor social.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seIsso porque, para realizar o aporte de capital, a Yunus oferece aos negócios sociais mentorias, consultorias e modelagens do negócio, de modo a ajudar a garantir o impacto social e a sustentabilidade da ação. E aos investidores é oferecida uma imersão nos negócios ligados a Yunus, seja dentro ou fora do país.“Aqui o investidor sente as dores de quem faz o trabalho na ponta. E quem está no comando do negócio social sabe que não está só”, diz Gurgel.Até agora, após estudar e avaliar cem negócios sociais no Brasil, o fundo investiu em quatro: Mais De acordo com Gurgel, todos os empreendedores passaram por uma sabatina extensa, que envolveu profissionais da Yunus no Brasil e na Alemanha —a organização também atua em Colômbia, Uganda, Haiti, Índia e Quênia.“Você precisa ver o profissionalismo... Nunca tinha visto isso. Todos contribuem para melhorar o negócio, com diferentes visões e expertises”, afirma João Roberto Teixeira, presidente da Copersucar e um dos investidores do fundo.Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se Ele revela que tomou conhecimento do fundo em 2018, durante uma aula da filha, Luiza Teixeira, na Fundação Dom Cabral, que é parceira estratégica do Prêmio Empreendedor Social. “Era um evento pais e filhos, e foi apresentado pela GPS, do Julius Baer. Quando vi, senti que era inovador e me interessei.” Hoje ele faz parte do comitê do fundo e tem contato direto com empreendedores sociais. “Esse fundo concretiza uma visão que tive quando estava no Banco Real, de que não podemos pensar o lado econômico sem olhar o social”, diz.Assim, todos os negócios do fundo tiveram contato com expertises qualificadas. “Além do João, que se tornou um facilitador com bancos, tivemos aqui o economista Roberto Perosa, que trabalhou no governo e com mais de 50 anos de experiência, ajudando os empreendedores. Investimos não só recursos, mas capital humano também”, diz Gurgel.“É inovador porque, no país como o nosso, com as altas taxas de juros que temos, alguém oferecer crédito com taxas menores ajuda muito. Mas o fundo Yunus permite também que a gente acesse uma rede de networking muito poderosa. Há uma proximidade muito grande. Sem contar que Muhammad Yunus é uma inspiração para mim”, afirma Gustavo Fuga, criador do 4You2, que foi finalista do Prêmio Empreendedor Social de Futuro, da Folha, em 2015.Pelos contatos da Yunus, por exemplo, ele foi levado até a Alemanha para contar a história da criação da 4You2.Gurgel entende que os R$ 8 milhões são suficientes para os investimentos do ciclo atual, iniciado em 2017. Mas a intenção da Yunus é realizar novos ciclos. Quanto indagado por que não apostar também em negócios de microcrédito, Gurgel explicou que Yunus acredita que esse campo de atuação, que o tornou famoso em Bangladesh —onde emprestou mais de US$ 15 bilhões a 8,3 milhões de pessoas—, o fez ganhar o Prêmio Nobel da Paz e o motivou a criar mais de 50 negócios sociais no mundo, envolve particulares regionais e locais e, por isso, deve ser preferencialmente trabalhado por atores locais.Uma das métricas do fundo, que conta com a parceria da Finaxis e da Oliveira Trust para a administração, custódia e gestão dos recursos, é colocada pelo próprio Yunus, que define como gamechanger os negócios que, em cinco anos, impactam a vida de 1 milhão de pessoas e/ou geram 50 mil empregos.E aí se encontra outro desafio que a Yunus se propõe a solucionar e que diferencia o fundo dos demais: implantar e definir métricas para medir o impacto dos negócios sociais. Para isso, por meio da gestão de portfólios, além dos contatos diários e/ou semanais, são realizadas até duas reuniões mensais de avaliação dos resultados.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se “Não só os balanços que definem o sucesso do negócio, e sim a sustentabilidade das ações, o impacto. Por exemplo, no Redação Online, além de saber se a nota do aluno subiu ou desceu, queremos saber se ele passou na universidade, que curso escolheu, quantas pessoas estão sendo impactadas pela sua atuação”, afirma Gurgel.Além das inovações, a escritora Beatriz Bracher, outra investidora do fundo, destaca que a Yunus trabalha o protagonismo do empreendedor. “Eu conheci o fundo por indicação de uma amiga. E sei que ele não vale como aplicação financeira, mas ele tem uma inteligência e criatividade na atuação que contribuem para melhorar a vida das pessoas. E permite isso com algo que eu acredito muito no meu trabalho como escritora, que é potencializar o protagonismo, em especial o de quem ousa resolver um problema social”, afirmou.A Yunus avaliar ainda ampliar o número de negócios sociais apoiados e ampliar esse mercado no Brasil. | empreendedorsocial |
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] | O Atados, que foi finalista do Prêmio Empreendedor Social de Futuro em 2014 e que promove a conexão entre pessoas que querem se engajar como voluntários em uma causa para atender às necessidades de organizações sociais, realiza no próximo final de semana o Dia das Boas Ações.O evento, o maior de mobilização de voluntários, chega a sua quarta edição no Brasil e contará com mais de 40 atividades em todo o país até o dia 14 de abril. Destacam-se as atividades que serão realizadas no sábado (6 de abril), em São Paulo, no parque Ibirapuera, e no domingo (7 de abril), no parque Garota de Ipanema, no Rio de Janeiro.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seNo ano passado, o Dia das Boas Ações, realizado em parceira com a Muda Brasil, com patrocínio da WestRock e apoio do Mercado Livre, mobilizou mais de 30 cidades e 3.500 voluntários.De acordo com Daniel Morais Assunção, um dos fundadores do Atados, que integra a Rede Folha de Empreendedores Socioambientais, o evento tem como pauta mostrar oportunidades de se engajar em um trabalho voluntário. "Nós temos três desafios. O primeiro é conectar quem quer ajudar e como ele pode fazer isso. Segundo, é realizar a gestão desses voluntários, já que as organizações muitas vezes não conseguem por lidar com outras questões. E o terceiro é ampliar o engajamento da sociedade com o trabalho voluntário."Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se Ele afirma que voluntariado mudou no Brasil. "Tínhamos até os anos 2000 um modelo de voluntário. De 2010 a 2014, o perfil se tornou mais inovador, com predominância da participação feminina —com 75,5% contra 24,% dos homens— e com jovens realizando mais ações informais", afirma.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se Daniel diz que, tão importante quanto conectar voluntários e organizações, é a atuação do Atados no esforço de treinar, dar cursos e apoiar as empresar na elaboração de estratégias e implementação do voluntariado empresarial e de ações de responsabilidade social. Atualmente a organização tem 106.559 voluntários e 1.661 ONGs cadastrados em sua plataforma.Para isso, se inscrever no site do Atados é tão importante quanto participar do Dia das Boas Ações, que levará eventos culturais e contará com ações de Greepeace, da ONG Teto, da Catland, dos Escoteiros do Brasil, da OHquidea, do Movimentart, das Aldeias Infantis e do Slam das Minas.A expectativa é que o evento reúna neste ano 5.000 pessoas. | empreendedorsocial |
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] | Gean Guilherme Santos Lopes, 19, sempre teve uma paixão: o skate. Mas vivia um dos momentos mais delicados e indecisos de sua vida quando foi descoberto, em agosto de 2018, pela Recode, organização social que trabalha com o empoderamento digital, e pelo Facebook. "Eu já tinha praticamente abandonado a escola. Não tinha nada lá que me despertava interesse", afirma. Morador do morro Santo Amaro, na Glória, zona sul do Rio de Janeiro, um dos locais mais violentos do Rio, Gean explica que tinha abandonado a Escola Estadual Souza Aguiar devido aos problemas com os quais tinha que conviver lá. "Não tinha ventilação boa na sala, muitas vezes faltava comida. Eram muitos os problemas."Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seDessa forma ele chegou a ficar dois anos afastado da escola, quando descobriu em 2018 o projeto Cineasta 360º, parceria da Recode e do Facebook que visa usar a tecnologia para transformar a vida de jovens."Eu tinha voltado para a escola porque minha mãe pediu, mas estava levando em banho-maria. Quando o pessoal do projeto chegou, eu quase não acreditei, não botei fé. Mas percebi que eu tinha que abraçar aquilo, dar o meu melhor." E foi no "Cineastas 360º - Realidade virtual para impacto social", projeto educativo da Recode e do Facebook, que Gean se descobriu. "Eu já tinha perdido muitos amigos de infância. E, com o projeto, aprendi que a tecnologia pode salvar vidas, pode mudar realidades."Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se A primeira realidade que alterou foi a visão que ele tinha da escola e, consequentemente, a que a escola tinha dele. "Passei a me relacionar muito melhor com os professores e com os colegas. Pude conhecer melhor as pessoas, o ambiente." O jovem diz que, como skatista, poucos o enxergavam com respeito, mas, após gravar o vídeo, em 360º, "Lollapallango - Santo Amaro", onde buscou mostrar o trabalho social realizado no morro, passou a ser visto como referência."Poucos pensam a comunicação e a tecnologia como forma de viver ou que a programação tem valor. A gente já realizava, com os skatistas do coletivo Ademafia, um evento social. Então colocamos ele no vídeo, ouvimos as pessoas da comunidade. Isso permitiu uma troca gigantesca, deu voz a quem precisava. Posso dizer que transformou mesmo." Além do respeito das crianças, que agora sempre perguntam a Gean quando será que ele trará um novo filme 360º para a comunidade, o "Lollapallango - Santo Amaro", em alusão ao festival de música Lollapalooza, venceu um festival regional, na região Sudeste. "Eu fui chamado para contar a história do filme, a minha história, em outros locais. Você vê o poder que a tecnologia, as artes e a comunicação têm de unir as pessoas e dar visibilidade a elas."Além de Gean Lopes, que produziu o vídeo com Beatriz Padilha, Bruna de Almeida e Vitoria Xavier, outros seis filmes foram criados só no colégio Souza Aguiar.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se A vida de Gean mudou tanto que ele foi contratado pela Recode como estagiário de audiovisual. E continua indeciso, só que agora sobre o que escolher para seguir com os estudos.Também no segundo semestre de 2018, o Cineastas 360º foi implantado em outras nove escolas, de oito estados diferentes do Brasil, totalizando 367 alunos e 63 professores que participaram dos treinamentos e da consolidação do projeto, com 53 filmes produzidos. Um desses filmes, o curta "Francisca", sobre uma líder comunitária em Goiânia (GO), inclusive, foi um dos seis selecionados —entre 200 vídeos 360º de diferentes países— para serem exibidos na Assembleia Geral da ONU, em Nova York, no final do ano passado. O vídeo brasileiro foi apresentado, juntamente com um alemão e quatro americanos, no My World 306º, programa de realidade virtual das Nações Unidas, em parceria com Digital Promise e Oculus, que busca identificar questões que afetam jovens no mundo."O Cineastas 360° tem como premissa apresentar a realidade virtual enquanto recurso audiovisual para a transformação social, e a seleção de 'Francisca' para representar o Brasil no My World 360° demonstra na prática como a tecnologia pode impulsionar e mudar a vida de estudantes de escolas públicas no Brasil", diz Andrea Leal, gerente de Programas de Políticas Públicas do Facebook. "Francisca, a luz na Terra do Sol" foi realizado pelos alunos Beatriz Kellen da Silva, Sabrina Rodrigues Vieira, Gabriela Cristina Vieira de Aguiar e Yan Ítalo da Silva Borges, do Colégio Estadual Carlos Alberto de Deus, Goiânia (GO)."A verdadeira vitória do documentário 'Francisca' é conseguir mostrar para o mundo inteiro como, independentemente do lugar em que estamos, podemos sempre ajudar o próximo", diz Beatriz, uma das alunas responsáveis pela produção do documentário. Para Rodrigo Baggio, presidente da Recode e integrante da Rede Schwab de Empreendedores Sociais, outro aspecto interessante é que o Cinestas 360º, que leva metodologia e equipamentos às escolas, acaba despertando outras ações. “O empoderamento digital por meio do audiovisual é um poderoso caminho de aproximação e empatia desses jovens com seu entorno. Os realizadores de Francisca, por exemplo, agora estão mobilizados para iniciar um projeto de arrecadação de roupas, brinquedos e alimentos para crianças da comunidade retratada no documentário.” Neste ano, o projeto ocorrerá nas escolas Escola de Educação Básica Mater Dolorum (Capinzal-SC), Instituto Federal da Paraíba (Campina Grande-PB), Escola Estadual Lino Villachá (Campo Grande-MS), Escola Estadual Sagrado Coração de Jesus (São Félix do Tocantins-TO) e Escola Estadual Culto à Ciência (Campinas-SP). | empreendedorsocial |
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] | Na mesma semana em que pesquisa feita pelo Google e pela consultoria McKinsey informam que a economia do Brasil poderia incrementar US$ 70 bilhões (cerca de R$ 273 bilhões) no PIB até 2025 caso o brasileiro dominasse a internet e o poder de gerar renda por meios digitais, a Recode promove a Semana do Empoderamento Digital para mostrar o quanto esse campo pode mudar a vida das pessoas.Parte do movimento iniciado em 2001, quando atuava com o nome de Comitê para a Democratização da Informática, a organização social realiza até domingo (31) 65 ações presenciais e gratuitas em todas as regiões do Brasil, em escolas, bibliotecas e ONGs parceiras, para chamar a atenção e mostrar o que a internet pode impactar no indivíduo e na sociedade.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se“A Semana do Empoderamento Digital tem como objetivo conscientizar os brasileiros para a importância do uso da tecnologia como ferramenta de impacto social, como uma janela para oportunidades de estudo, cidadania e trabalho", explica Rodrigo Baggio, presidente da Recode e integrante da Rede Schwab de Empreendedores SociaisDe acordo com ele, 65% da população brasileira está conectada à internet, mas 94% usa a rede para troca de mensagens e 76% para assistir a vídeos, séries e filmes. "Isso mostra que estamos no primeiro nível, que é a inclusão digital, mas ainda precisamos alcançar o empoderamento digital, como um passo necessário para gerar desenvolvimento econômico e social", afirma Baggio.Para dar uma ideia da dimensão do impacto das ações da Recode, que ativa ONGs comunitárias, escolas e bibliotecas públicas e ajudou a montar 680 centros de empoderamento digital no Brasil e em mais seis países, somente no ano passado 23.394 pessoas tiveram suas vidas transformadas pelas ações da organização social.Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se Neste ano, a organização também promove uma intervenção nas ruas do Rio para alertar sobre dados de exclusão digital, com a frase "25% dos estudantes de escolas públicas não têm acesso à internet para ver a foto no Instagram".Além de ajudar a recuperar egressos do tráfico de drogas e da violência urbana e a empoderar digitalmente jovens e cidadãos brasileiros, a Recode propicia ações estruturantes dentro de seus projetos, sendo um de seus cases mais bem-sucedidos apoio à renovação do papel das bibliotecas públicas.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se Após ser apoiada pela Recode a bibliotecária Ana Maria Silva, do Espírito Santo, ganhou prêmio internacional da EIFL (Electronic Information for Libraries) com projeto de ensino de tecnologia e informática para mulheres como recurso terapêutico, dentro da Biblioteca Municipal Argentina Lopes Tristão. O prêmio, Inovação de Bibliotecas Públicas, é apoiado pela Fundação Bill & Melinda Gates, que é parceira da Recode desde 2016 e ajuda na ação da organização em 200 bibliotecas no Brasil.Para participar das ações da Recode basta acessar o site da organização e conferir a programação. Mais | empreendedorsocial |
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] | A Central da Catarata e o Instituto da Visão juntam forças pela primeira vez, até o dia 5 de abril, para diagnosticar alguns dos maiores vilões do olho humano.Com a meta de detectar precocemente doenças oculares que podem levar à perda parcial ou total da visão, entre elas a retinopatia diabética, o glaucoma, o edema macular diabético e a catarata, a ação tem o objetivo de chamar a atenção para a prevenção.De acordo com a Sociedade Brasileira de Diabetes, cerca de 13 milhões de brasileiros são portadores da doença, e a diabetes responde por 49% do caso de cegueira tratável no país, como nos casos de hiperglicemia. E o foco da campanha é identificar esses casos e alertar a população que sofre ou lida com essa doença.A ação também tentar amenizar a fila dos pacientes que aguardam pelo tratamento no sistema público de saúde —em 2019, reportagem da Folha revelou que o CFM (Conselho Federal de Medicina) listou 24 mil pessoas em São Paulo à espera de por uma cirurgia de catarata.Em 2018, a catarata foi responsável por 51% dos casos de cegueira no mundo. No Brasil, esse contingente é formado, na maior parte, por idosos de baixa renda. Mais "Se considerarmos que os planos de saúde deveriam representar 23% das cirurgias, teríamos um total 1.051 mil cirurgias para serem feitas. Ou seja, 382 mil cirurgias deixam de ser feitas pelo poder público. Esse problema é real. Mas, também vemos aqui muitos pacientes que protelam buscar ajuda médica. Como a perda de visão pela catarata é gradual e o cérebro vai se adaptando, muita gente empurra o problema com a barriga. E vão buscar ajuda só depois de um acidente doméstico ou problema mais grave. Vemos, ainda, muita gente que não vai em um oftalmologista há décadas”, afirma Guilherme de Almeida Prado, fundador da Central da Catarata, que desde 2017 já realizou mais de 500 procedimentos de correção da opacidade do cristalino. "Só quando a pessoa faz a cirurgia é que ela percebe quão ruim estava sua visão e como sua vida estava limitada", diz ele.Além disso, a Central da Catarata e o Instituto da Visão, fundado em 1990 por por docentes da Escola Paulista de Medicina e responsável por mais de 60 mil cirurgias de catarata, mostram que os custos podem ser menores para tratar esses casos, especialmente quando se trabalha com a prevenção. Assim, enquanto em clínicas particulares uma cirurgia de catarata custa algo entre R$ 6.000 e R$ 10 mil, na ação conjunta das organizações sem fins lucrativos o mesmo procedimento sai em torno de R$ 2.500 (parcelado).A acessibilidade não está relacionada apenas ao preço, mas também ao processo simples e acolhedor de agendamento, que se torna um diferencial nosso no atendimento aos pacientes. A equipe orienta, tira dúvidas, envia informações e vídeos e oferece o pacote de cirurgia das clínicas afiliadas para quem solicita. Não há troca de dinheiro e nenhum vínculo com o paciente –que não seja o de suporte emocional para a tomada desta importante decisão", afirma Almeida Prado. Segundo ele, a ideia é ampliar a iniciativa. "Começamos por São Paulo, mas já temo mapeadas cidades em que precisam dos mesmos serviços e que a população anseia por eles."Para participar dessa ação, o paciente deve se dirigir a unidades de Itaquera e Vila Clementino. É cobrada a taxa de R$ 50 para a realização do exame de retinografia e de R$ 90 para consulta. O agendamento deve ser feito pelo site www.centraldacatarata.com.br . | empreendedorsocial |
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] | Como quebrar estereótipos e preconceitos sobre a velhice a partir de fotografias e vídeos?A resposta a essa pergunta começa a ser construída nesta terça-feira (26), quando começam as inscrições para a segunda edição do Prêmio Bem Envelhecer, realizado pelo Projeto Velho Amigo, pela Hype60+ e pela Intemsa."Os preconceitos nas imagens de idosos são muitos e geralmente ocorre nos extremos. De um lado, um idoso triste, frágil, deprimido, rabugento. De outro, o idoso cômico, que pula de paraquedas e tem comportamentos modernos, como o corpo tatuado", afirma Layla Vallias, fundadora da Hype60+, consultoria de marketing focada em negócios para os mais velhos.Aberta à participação de pessoas de todas as idades, um dos objetivos da premiação é aproximar jovens e idosos e contribuir para combater o ageismo. Isso porque, como explica Regina Helou, vice-presidente do Projeto Velho Amigo, ONG que atua desde 1999 para a inclusão do social do idoso —e que atende a 18 entidades filantrópicas e gerencia um centro de convivência do idoso em Heliópolis (zona sul de São Paulo)—, a qualidade de vida na terceira idade pode depender diretamente da visão que a juventude tem dessa população.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se"A interrelação das duas gerações contribue significativamente para o bem envelhecer, tanto de quem já é idoso quanto do próprio jovem que um dia chegará à mesma condição”, diz Regina.Isso sem contar que, segundo Layla, o mercado de produtos e soluções voltados para pessoas com mais de 60 anos têm grande potencial para crescer, mas ainda essa fatia é pouco explorada. "Os brasileiros com mais de 60 anos são maduros, passeiam, viajam, namoram e usam as redes sociais. Temos que retratar isso, a real visão da longevidade em sua pluralidade."Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se A edição deste ano conta ainda com o apoio do @instamission, que trabalha com "missões" fotográficas e promoções comerciais no Instagram. "É importante levar a premiação para o Instagram para gerar uma reflexão nessa rede social, que chega a pessoas de todas as classes sociais, gêneros e faixas etárias", afirma Layla.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se A primeira edição do prêmio contou com apoio da Faap (Fundação Armando Alvares Penteado), que é parceria estratégica do Prêmio Empreendedor Social, realizado pela Folha em parceria com a Fundação Schwab.Para participar do Prêmio Bem Envelhecer, que oferecerá aos três primeiros colocados bolsa em cursos online da escola de criatividade Perestroika, basta postar fotos e vídeos no Instagram com a hastag #jornadabemenvelhecer. A hastag poderá ser adicionada a fotos e vídeos novos ou antigos, que serão avaliados e classificados pela curadoria do prêmio de acordo com a proposta da iniciativa.O período de inscrições vai até 4 de abril.R$ 1,6 trilhão é o que movimentam os mais maduros por ano, segundo o IBGE; o montante corresponde a 20% do total consumido no paísLevantamento nacional feito pelas empresas Pipe.Social e Hype60+, com 2.242 pessoas de faixa etária acima de 55 anos, descortina alguns aspectos53% têm plano de saúde, sendo que 68% deles são responsáveis pelo pagamento13% cancelaram o convênio nos últimos cinco anos60% dos entrevistados se declaram responsáveis por metade da renda bruta de suas famílias29% dizem trabalhar muito para sustentar a si e à família e não podem parar43% dedicam quatro horas diárias ou mais a atividades de lazer e ócio44% preferem frequentar parques, praças e espaços ao ar livre | empreendedorsocial |