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] | O Prêmio Espírito Público, iniciativa conjunta da Aliança (formada pelo Instituto República, Instituto Humanize, Fundação Lemann e Fundação Brava), da Agenda Brasil do Futuro, do Centro de Liderança Pública e da Fundação Itaú Social, está com inscrições abertas até o dia 28 de abril. Esta é a segunda edição do prêmio, voltado a profissionais do setor público com no mínimo dez anos de atuação, que podem concorrer em seis categorias: educação, meio ambiente, saúde, segurança pública, governo digital e gente, gestão & finanças públicas.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se Serão selecionados três finalistas de cada categoria, que receberão R$ 10 mil como reconhecimento por seu trabalho. Os 18 finalistas serão anunciados no dia 26 de julho e serão convidados a participar de uma viagem de imersão em setembro, com duração de uma semana e destino a ser definido, para conhecer instituições internacionais de referência no serviço público —na edição passada, os vencedores viajaram para Londres para visitar o Parlamento, a Polícia Metropolitana e a Agência Nacional de Meio Ambiente. "Queremos ajudar a ressignificar a imagem do bom profissional público no Brasil e valorizar as pessoas que atuam diariamente em prol do país nas mais diferentes áreas", afirma Eloy Oliveira, diretor-executivo do Instituto República. Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se Avaliação das inscrições leva em conta: 1) resultados entregues para a sociedade (que avalia soluções que geraram resultados mensuráveis); 2) contribuições técnicas no campo de atuação (na qual serão avaliadas novas ideias, ferramentas e aplicações desenvolvidas ao longo da trajetória do candidato); 3) contribuição para o desenvolvimento de outros profissionais públicos (que verifica como o candidato é fonte de inspiração para seus colegas); e 4) resiliência e superação de adversidades (que reconhece momentos que exigiram força dos candidatos para lidar com adversidades típicas do setor).Em 2018, um dos vencedores foi o biólogo Jair Schmitt, que trabalha no Ibama e implantou um modelo matemático para mensurar o quanto a fiscalização ambiental consegue impedir as infrações —o método criado por ele foi adotado por outras instituições públicas. “O fiscal do Ibama é um profissional que sofre muito em campo, com risco de confrontos e doenças. Os resultados são de um conjunto de pessoas, não meus”, afirma Schmitt. Na etapa final neste ano, será escolhido um servidor destaque em cada área que levará um prêmio adicional de R$ 20 mil. A cerimônia de premiação dos vencedores acontecerá no dia 28 de outubro. Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se Os formulários de inscrição, que também podem ser preenchidos para indicar alguém, e o regulamento do Prêmio Espírito Público podem ser acessados no site www.premioespiritopublico.org.br. | empreendedorsocial |
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] | A Editora Mol, liderada por Roberta Faria e Rodrigo Pipponzi, vencedores do Prêmio Empreendedor Social 2018 e integrante da Rede Folha de Empreendedores Socioambientais, em parceria com Quebrando o Tabu e a ONG Nossas, lança o projeto "Livres e Iguais!".Trata-se de um livro para celebrar a Declaração Universal dos Direitos Humanos, que traz 30 cartões-postais destacáveis, ilustrados por artistas brasileiros e acompanhados por textos que explicam cada um dos artigos de forma didática.Comum a todas as publicações produzidas pela Editora Mol, que já doou mais de R$ 28 milhões para 52 organizações sociais com seus projetos socioeditoriais, "Livres e Iguais!" será revertido em doação para o movimento #NinguémFicaPraTrás, que apoia grupos vítimas de crimes de intolerância e ódio, como mulheres, negras e negros, LGBTQ+, povos indígenas e refugiados. Ao todo dez organizações serão beneficiadas com o repasse da publicação.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-seA novidade, agora, é que a publicação será produzida por meio de um financiamento coletivo, na plataforma Catarse. A cota mínima, de R$ 25, assegura ao comprador uma cópia impressa do livro entregue com frete grátis (no Brasil) e a doação para o movimento. "Até pouco tempo atrás, o financiamento coletivo atendia, sobretudo, pequenos projetos de produtores independentes. Para negócios como os da MOL, as arrecadações eram baixas para os custos de produção profissional e de larga escala. Mas, nos últimos dois anos, isso mudou, e cresceram os projetos de livros nessas plataformas, inclusive de de editoras do mercado, como Aleph e Wish, com arrecadações surpreendentes, que viabilizam produções como as nossas", afirma Roberta Faria.Segundo ela, 60 pessoas se envolveram na produção do livro —todas remuneradas—, e o plano da Editora Mol e do Quebrando o Tabu é arrecadar R$ 125 mil para imprimir 10 mil exemplares. Para isso, o projeto foi cadastrado na plataforma Catarse até 8 de maio. "O Catarse nos procurou em 2018 para apresentar esse novo mercado. Ficamos encantados com a possibilidade de ter outra maneira de financiar e distribuir publicações em bom volume, sem passar pelo varejo. Isso nos ajudou a viabilizar outros projetos", afirma Roberta.Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se Mais A ideia do projeto surgiu em face do momento político vivido no país no ano passado, no qual pesquisa do Instituto Ipsos revelou que 94% dos brasileiros já ouviram falar de direitos humanos, mas só 9% mostraram entender que eles beneficiam toda a sociedade. Dentro do projeto, a Mol cuida da produção e do modelo de negócio, e Quebrando o Tabu se encarrega da criação e divulgação.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se Para angariar mais verba, quem comprar cotas acima de R$ 25 receberá, além do livro, produções especiais cocriadas com artistas que participaram do livro, como Laerte (cartunista da Folha), Thereza Nardelli (autora de "Ninguém solta a mão de ninguém"), Camila Rosa (ilustradora que retrata o empoderamento feminino), André Dahmer (cartunista da Folha), Marcos Xotoko (designer) e Ana Matsusaki (ilustradora). Entre eles produtos extras estão pôsteres, sacolas, bótons, adesivos, bandeira e artes assinadas. | empreendedorsocial |
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] | O Imaflora, finalista do Prêmio Empreendedor Social em 2012 e integrante da Rede Folha de Empreendedores Socioambientais, lança mais um recurso para ajudar a manter a transparência pública e contribuir para evitar casos de corrupção. Trata-se do Trilha de Governo Aberto.Voltada a garantir acesso a informações relacionadas às áreas de clima, florestas e agricultura e fazer com os dados técnicos se tornem acessíveis, uma equipe de nove profissionais do Imaflora usou recursos de animação e de cordel para montar uma jornada em uma trilha, composta por 20 vídeos que abordam o conceito de governo aberto.Estão abertas as inscrições no Prêmio Empreendedor Social 2019! Inscreva-se"A intenção foi comunicar de forma objetiva e dinâmica e mostrar como o conceito pode ser aplicado na formulação de políticas para o clima, a floresta e a agricultura", diz Marcelo de Medeiros, coordenador de políticas públicas do Imaflora (Instituto de Manejo e Certificação Florestal e Agrícola).Segundo ele, a organização usou profissionais com expertise em administração, gestão ambiental, engenharia florestal, jornalismo e comunicação para trabalhar desde 2017 com o tema. Primeiro, foi preparado um curso para explicar governo aberto. O material foi disponibilizado no site do Imaflora e motivou a criação da primeira série de videoaulas em 2018. Ao trabalhar os temas de transparência e acesso à informação, dados abertos, participação social e accountability, o Imaflora alcançou algumas conquistas.Estão abertas as inscrições no Prêmio Empreendedor Social de Futuro 2019! Inscreva-se A maior delas foi na área de abertura de dados, com o Ibama, que tornou públicas informações do DOF (Documento de Origem Florestal). De acordo com o Imaflora, esta base permite entender o comércio de madeira da floresta ao consumidor.Os dados do DOF foram abertos em 2018, a partir da inserção dessa base no plano do Ministério do Meio Ambiente, uma demanda do Imaflora e de outras organizações a partir do conceito de governo aberto. Com a abertura dos dados, agora é possível evitar o manejo ilegal de madeira tropical, pois a transparência inibe as fraudes, comuns na cadeia."Outro exemplo é o aumento da transparência da Câmara de Vereadores de Piracicaba, que, a partir do Observatório Cidadão de Piracicaba [com participação do Imaflora], passou a prestar contas para a sociedade do que faz e a ter espaços para a participação popular em suas discussões e decisões", afirma Medeiros.Estão abertas as inscrições no Troféu Grão 2019! Inscreva-se Ele cita que o Observatório Cidadão permitiu a cidadãos interagir na administração pública, tanto na Prefeitura de Piracicaba quanto na Câmara, que passou a adotar práticas do Parlamento Aberto.Assim, ele descreve a criação de portais, como o Portal da Transparência, e de conselhos como pilares para evitar corrupção, promover a participação popular e assegurar ganhos para a sociedade.O Imaflora, que é referência em governança e tem também trabalhado a formação de líderes na sociedade para participar de conselhos, enxerga as práticas de governo aberto como complementares à da certificação ambiental e agrícola. "Um interfere em políticas públicas, outro em políticas privadas, mas ambos sob os mesmos princípios e visando alterar a governança", diz Medeiros.Assim, ao mesmo tempo em que luta na escala federal por políticas florestais, agrícolas e climáticas, desde o TAC (Termo de Ajustamento de Conduta) da Carne, para impedir compra de carne de gado advindo de fazendas que desmatam a Amazônia, até o GTA (Guia de Transporte Animal), o Imaflora trabalha agora levar ao maior número de pessoas os 20 vídeos que criou para formar cidadãos participativos. | empreendedorsocial |
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] | Para ler o regulamento do Prêmio Empreendedor Social, clique aqui, se sua iniciativa/negócio social tem mais de três anos.Para ler o regulamento do Prêmio Folha Empreendedor Social de Futuro, clique aqui, se você tem menos de 35 anos e/ou sua organização/iniciativa/negócio social foi criada há menos de três anos ou está em fase de amadurecimento.Para ler o regulamento do Troféu Grão, clique aqui, se você lidera uma organização de impacto social sem fins lucrativos que tenha no mínimo um ano de atuação. | empreendedorsocial |
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] | O Prêmio Fundação Banco do Brasil de Tecnologia Social, um dos principais do terceiro setor no país, está com inscrições abertas até o dia 21 de abril de 2019.Além das premiações nacionais e internacional, em quatro categorias cada uma (Cidades Sustentáveis e/ou Inovação Digital; Educação; Geração de Renda e Meio Ambiente), o concurso traz nesta décima edição três troféus especiais.O primeiro deles é o Mulheres na Agroecologia, que visa destacar tecnologias sociais que promovam o protagonismo feminino na produção agroecológica. O segundo, Gestão Comunitária e Algodão Agroecológico, destina-se a identificar modelos de gestão e de governança em comunidades e organizações que produzem o algodão agroecológico. E a terceira nova premiação, chamada de Primeira Infância, tem como foco ações ligadas ao desenvolvimento infantil (linguagem, cognitivo, motricidade e socioafetividade), o fortalecimento de vínculos familiares e o exercício da parentalidade.Além da premiação em dinheiro dada aos aos três primeiros colocados de cada categoria —R$ 50 mil, R$ 30 mil e R$ 20 mil, respectivamente—, as instituições finalistas receberão um troféu e um vídeo retratando sua iniciativa. A organização destaca que projetos que trabalhem igualdade de gênero e protagonismo e empoderamento da juventude receberão bônus de 5% na pontuação da fase classificatória. Todas as categorias são relacionadas aos Objetivos do Desenvolvimento Sustentável (ODS).Podem participar do Prêmio Fundação Banco do Brasil de Tecnologia Social entidades sem fins lucrativos, como instituições de ensino e de pesquisa, fundações, cooperativas, organizações da sociedade civil e órgãos governamentais de direito público ou privado, legalmente constituídas no Brasil ou nos demais países da América Latina ou do Caribe.“Nosso banco de tecnologias contempla várias áreas. É uma plataforma que reúne inovações, e as tecnologias sociais representam isso. Uma efetiva transformação social na vida das pessoas”, diz o presidente da Fundação Banco do Brasil, Asclepius Soares.Os vencedores serão conhecidos em premiação prevista para outubro. O concurso conta com a parceria do Banco Nacional de Desenvolvimento Econômico e Social (BNDES), Instituto C&A, Ativos S/A e BB Tecnologia e Serviços, além da cooperação da Unesco no Brasil e apoio da Organização das Nações Unidas para a Alimentação e a Agricultura (FAO), Programa das Nações Unidas para o Desenvolvimento (Pnud), Ministério da Cidadania e Ministério da Ciência, Tecnologia, Inovações e Comunicações.De acordo o ministro da Cidadania, Osmar Terra, o "Prêmio Fundação Banco do Brasil de Tecnologia Social é um estímulo que trará projetos interessantes ao governo federal”.Isso porque todas as metodologias certificadas passam a integrar o Banco de Tecnologias Sociais (BTS) da Fundação Banco do Brasil, que hoje ostenta 986 iniciativas. O BTS é uma base de dados on-line que reúne metodologias reconhecidas por promoverem a resolução de problemas comuns às diversas comunidades brasileiras. No acervo, as experiências podem ser consultadas por tema, cidade, estado ou país, entre outros parâmetros de pesquisa, no celular por meio do aplicativo BTS.As inscrições para a 10ª edição do Prêmio Fundação Banco do Brasil de Tecnologia Social podem ser feitas no site www.fbb.org.br/premio.Os resultados de cada etapa da premição serão divulgados no site da Fundação Banco do Brasil. | empreendedorsocial |
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] | O poder de compra dos seniores deve superar os R$ 30 trilhões no mundo em 2020, de acordo com a pesquisa Consumer Generations. O envelhecimento populacional tem impulsionado a Silver Economy, que movimenta, globalmente, cerca de US$ 7,1 trilhões (R$ 26,70 trilhões) anuais. Na prática, essa cifra confere à Economia Prateada o status de terceira maior atividade econômica do mundo.No Brasil, a consultoria Hype60+ conduziu o estudo Negócios da Longevidade, em parceria com o Aging 2.0, organização do Vale do Silício que apoia negócios em mais de 20 países, para mapear as empresas nacionais mais inovadoras, que atuam nessa indústria. Entre os objetivos estão entender as oportunidades e desafios do empreendedor de impacto social que investe na temática. Essa iniciativa está em sintonia com o propósito da Hype60+, consultoria de marketing especializada no consumidor sênior, que atua norteada pelo propósito de transformar o Brasil em um país mais inclusivo para os maduros, ajudando empresas a criarem melhores produtos, serviços e experiências para os prateados.Para se ter uma ideia do potencial do segmento sênior no país, em menos de uma década ganhamos 8,5 milhões de cidadãos acima dos 60 anos. Segundo dados do Instituto Brasileiro de Geografia e Estatística (IBGE), essa parcela da população deve chegar a 38 milhões em 2027. Mais O número crescente de adultos idosos no país faz parte de uma realidade mundial e com isso surge uma demanda cada vez maior por produtos e serviços adaptados às necessidades dos maduros.Na análise dos resultados da Negócios da Longevidade, chama a atenção o fato de o estado de São Paulo concentrar 59% das empresas com foco na economia prateada; Minas Gerais apresenta 14%; Rio Grande do Sul aparece com 6%; Rio de Janeiro e Bahia têm 5% cada. Os estados de Pernambuco e Ceará têm o índice de 4% e 1%, respectivamente.As empresas em geral são jovens: 73% tem menos de cinco anos de existência e 40% delas ainda não têm faturamento. Internet das coisas (14%), big data (9%) e sensores (8%), são as três tecnologias mais utilizadas pelas startups com foco na longevidade. Em um cenário com poucas informações consolidadas sobre os hábitos de consumo e comportamentais da população idosa para embasar os novos negócios, a pesquisa se torna muito relevante no fomento dessa indústria de impacto social.Os dados mostraram que 39% das startups estão posicionadas em engajamento e propósito; 23% em gestão e cuidado; 12% em mobilidade e movimento; 9% em estilo de vida; 9% em cuidados; 5% em saúde mental e 4% em gestão financeira.Conhecer esse consumidor é um grande desafio para os empreendedores que estão se voltando para atender às necessidades dos chamados baby boomers. A boa notícia é que essa lacuna já foi percebida, e existe um movimento ativo no país para preenchê-la.O mapeamento identificou 141 iniciativas com soluções para o envelhecimento e mais de 80 negócios com tecnologias em saúde, bem-estar, segurança, autonomia, moradia, geração de renda e lazer para atender às necessidades e desejos do público com mais de 60 anos.Nesse universo destaco duas iniciativas, a primeira é a ISGame que ensina jovens e idosos a desenvolver games em 2D para PCs e smartphones. Além de promover a inclusão digital, a programação e o uso dos games desenvolvidos pela ISGame também são uma forma de tratamento preventivo para doenças cognitivas para idosos. Idealizada por Fábio Ota, a ISGame foi selecionada para integrar a Estação Hack –iniciativa de aceleração de negócios de impacto social conduzida pela Artemisia em parceria com o Facebook.A segunda é a Morar.com.vc –plataforma de moradia compartilhada, criada pelas empreendedoras Marta Monteiro, 64, especialista no mercado imobiliário, e Veronique Forat, 61, especialista em marketing de relacionamento.Elas se conheceram em 2016, em um workshop sobre reinvenção do trabalho após os 60, e perceberam que tinham muito em comum. Têm energia de sobra, vontade de continuar trabalhando e estavam abertas a aproveitar a experiência e conhecimentos para fazer algo diferente na “segunda metade” da vida profissional.Ambos os negócios de impacto social têm em comum o propósito de trazer inovação a indústria da longevidade –compromisso assumido também pela Hype60+. Um dos reflexos desse nosso comprometimento é a realização do Beleza Pura –um projeto amplo que pretende ser uma fonte de inspiração para as mulheres maduras e para as marcas que querem, genuinamente, dialogar com elas.Em 8 de março de 2019, realizamos um evento na Unibes Cultural, em São Paulo, cuja proposta foi engajar profissionais do mundo da beleza para ensinarem e aprenderem com essa consumidora.Na ocasião divulgamos a pesquisa inédita Beleza Pura - Mulheres Maduras 2019, que destacou as demandas do público que mais cresce no Brasil e no mundo: a geração de mulheres baby boomers, nascidas após a Segunda Guerra Mundial, entre 1945 e 1964. | empreendedorsocial |
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] | Na contramão do turismo de massa, que vem incomodando cidades europeias, agências de turismo no Brasil oferecem roteiros que valorizam a cultura nacional com a preocupação de minimizar o impacto das viagens. São empreendedores que perceberam uma demanda, tanto dos viajantes quanto pessoais.Após cursarem turismo, Liliane Jacintho e Samanta Mazzolini começaram a trabalhar na área e passaram a se incomodar com o impacto de viajantes em certas regiões. Analisando com o quê e quem elas queriam trabalhar, criaram a Plana Turismo de Experiência, em 2017. Mais Desde o início a agência trabalha com o Quilombo da Fazenda, em Ubatuba (SP). Lá, os viajantes participam de rodas de conversa com um mestre quilombola, visita à Casa de Farinha comunitária, oficina de artesanato quilombola e trilha na mata atlântica.Antes de levar turistas para Ubatuba, as empreendedoras se voltaram ao desenvolvimento local, realçando aos moradores a importância de apresentar suas tradições a turistas. “Houve um esforço em mostrar que tudo aquilo que é natural pra eles, como uma receita ou um remédio com folhas, podia virar uma oficina, uma vivência”, explica Liliane.Para a empreendedora, esse tipo de experiência “propõe uma conexão com o outro, traz muitos espaços para conversas e tem também conexão com a natureza. Quando voltam, os viajantes se questionam como ser mais simples”. Após dois anos de parceria com o Quilombo da Fazenda, a Plana pretende levar grupos para outras três comunidades em 2019, na Chapada Diamantina (BA), no Jalapão (TO) e no Vale do Ribeira (SP/PR).Também na valorização da cultura local, especificamente a negra, trabalham os sócios da Diaspora.black. O site nos moldes do Airbnb é voltado à população negra, para diminuir o preconceito sofrido em viagens.A ideia veio da experiência de Carlos Humberto da Silva, um dos fundadores, vítima de racismo ao hospedar um casal estrangeiro. Ele os recepcionou e saiu para comprar frutas típicas para os viajantes. Ao voltar, eles tinham ido embora e deixado um bilhete afirmando que “não era bem isso que esperávamos”. Mais recentemente, a plataforma passou também a oferecer passeios organizados por agências, sempre focando a cultura negra. “Nós mapeamos quem eram as operadoras que tinham destinos com autenticidade e interesse em pessoas, que permitiam uma troca de valorização daquele legado”, diz Antonio Pita, um dos sócios da Diaspora.black. Entre as experiências ofertadas, há centros de cultura tradicional, casa de matrizes africanas e quilombos --como o da Fazenda, em Ubatuba. Uma operadora em Salvador é especializada em turismo religioso. “Eles contam a história dos orixás, a relação com as lideranças e as hierarquias. É um marco da cultura local, as visitas são com respeito”, explica Antonio. “A ideia é trazer um reconhecimento de identidade, de cultura.”Há agências de viagens que miram também o empoderamento feminino. Uma delas é a Vivejar, fundada por Marianne Costa, integrante da Rede Folha de Empreendedores Socioambientais. Ela diz que trabalha com homens, “mas a prioridade são os grupos femininos, o que representa 70% de nossos parceiros. E nunca trabalhamos com indivíduos, mas sim com coletivos”.A empreendedora usou da sua experiência de uma década com turismo de impacto para levar viajantes a vários cantos do país, como Vale do Jequitinhonha (MG), Alter do Chão (PA) e Belém, além de pacotes urbanos, como o Morro da Babilônia, no Rio, e Grajaú e Bororé, em São Paulo.Segundo Marianne, o perfil dos seus turistas é de mulheres, mais engajadas e conscientes, que já viajaram o mundo e que agora querem conexão e imersão, além de uma remuneração justa com todos os elos da cadeia, priorizando fornecedores de dentro da comunidade. A agência também começa a trabalhar com empresas que querem migrar suas reuniões de salas com ar-condicionado para essas comunidades e assim reavaliar seus propósitos.A Agência Vamos, de Nathaly Fogaça, também mira todas as mulheres em suas expedições, sem distinção de raça, padrão de beleza ou estado civil.A ideia do empreendimento surgiu quando, após postar na internet os relatos de suas viagens feitas por conta própria e sozinha, recebeu muitas perguntas de outras mulheres sobre os perigos de cair na estrada. Organizou então, no fim de 2016, seu primeiro roteiro de maneira informal: um ônibus para Capitólio (MG) que foi sucesso de inscrição. “Vi uma oportunidade, já que muitas mulheres tinham medo, e quis conectar umas às outras. A ideia é questionar, falar sobre padrões, representatividade, e trabalhar no tripé empoderamento feminino, natureza e aventura e esporte”, explica Nathaly. De lá para cá, a Vamos já levou mulheres para São Tomé das Letras (MG) e Búzios, Paraty e Ilha Grande, todos no Rio. Além disso, a agência mescla viagens grandes com passeios urbanos ou a cidades próximas, para que possa atrair todo tipo de turista e não pesar no orçamento.Para fugir do eixo Rio-SP, a Vamos passou a ter “embaixadoras” em outros estados para também oferecer experiências regionais, como um encontro de mulheres acima do peso que será feito em Cambará (RS) nos próximos meses. | empreendedorsocial |
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] | ONGs com foco em saúde podem se inscrever até 15 de março no Edital Cuidar+, que irá direcionar cerca de R$ 1,44 milhão para seis instituições sociais ao longo de dois anos para beneficiar quem trabalha para ampliar para ampliar o acesso gratuito a diagnóstico, tratamento e reabilitação em saúde no país.As inscrições devem ser feitas pelo site.Os recursos do edital, uma iniciativa da Raia Drogasil e da Editora Mol, vencedora do Prêmio Empreendedor Social 2018, virão da venda da revista Todos na rede de farmácias. A publicação social foi criada e é produzida pela editora e, em quatro anos, já destinou mais de R$ 4 milhões para organizações que atuam em saúde, educação e amparo à terceira idade.Podem participar ONGs que atuam em Alagoas, Bahia, Ceará, Espírito Santo, Goiás, Maranhão, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Pará, Paraíba, Pernambuco, Piauí, Rio Grande do Norte, São Paulo, Sergipe, Tocantins e no Distrito Federal. Mais É exigida a apresentação de documentos, informações sobre o trabalho da instituição e um plano detalhado de utilização dos recursos, da ordem de R$ 240 mil por organização. A verba será doada em 12 parcelas bimestrais.O edital Cuidar+ terá três fases de avaliação, coordenadas por profissionais da Raia Drogasil, da Editora Mol e de especialistas de saúde e terceiro setor. Na primeira etapa, será avaliado se a instituição se enquadra nos requisitos e se tem sua documentação completa e em dia. Aquelas que passarem dessa fase seguem para uma avaliação em que todas as ONGs receberão notas de acordo com oito fundamentos: acesso, viabilidade, sustentabilidade, custo-benefício, excelência, mobilização, clareza e relevância. Os detalhes sobre esses critérios estão esclarecidos no site.Por fim, um comitê de especialistas em saúde e terceiro setor analisará as 30 ONGs mais bem pontuadas e escolherá até seis vencedoras para receber o montante de R$ 1,44 milhão, a ser dividido entre elas. As ONGs selecionadas também irão receber o endosso institucional do selo Cuidar+, concedido pelos realizadores do edital, e terão seu trabalho divulgado na revista Todos a cada edição.O resultado deve ser anunciado em junho de 2019. Os aportes às organizações serão realizados entre abril de 2019 e março de 2021, podendo os valores variar para mais ou menos, de acordo com a performance do projeto nas lojas.Com uma tiragem bimestral de 160 mil exemplares, a publicação da Editora Mol custa R$ 4,20 nos caixas da Drogasil, dos quais são descontados os impostos e o custo de produção. O restante do valor é destinado à doação.Graças a tiragens praticamente esgotadas a cada edição, que fazem da revista uma das mais vendidas no Brasil, e a um público fiel de leitores de suas histórias inspiradoras, a expectativa para a Todos nesse período de dois anos é arrecadar R$ 2,8 milhões em doações.Desse valor, 25% será doado à Turma do Bem, integrante da Rede Folha de Empreendedores Socioambientais, 25% à Obra do Berço, ONGs parceiras da Todos desde a primeira edição, e 50% serão destinados ao edital Cuidar+. | empreendedorsocial |
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] | Líderes de soluções inovadoras para desafios sociais podem se inscrever para o Red Bull Amaphiko Academy, que apoia o desenvolvimento dessas iniciativas durante 18 meses, até 12 de abril, pelo site.O programa busca pessoas com espírito empreendedor à frente de projetos que usem moda, saúde, educação, energia, cidades, tecnologia, mobilidade, artes, resíduos, gênero, gastronomia, esporte, finanças e dados como gancho para enfrentar desafios da sociedade. Mais Os 15 selecionados participarão de uma jornada de 18 meses, de julho de 2019 a dezembro de 2020, que ajudará o empreendedor a traçar um plano para alavancar a sua iniciativa, a partir de referências, inspirações e uma rede de troca de apoio que geram reflexões e aprendizados.Eles também terão mentorias customizadas com grupo de profissionais especializados e oportunidade para palestras e exposição do projeto. O resultado será divulgado em 12 de junho, e os selecionados precisam ter disponibilidade para uma imersão presencial de dez dias em São Paulo. Pela primeira vez, essa imersão acontecerá no Grajaú, na zona sul de São Paulo, que recebeu a última edição do Festival Red Bull Amaphiko. | empreendedorsocial |
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] | Por que a violência contra a mulher acontece? Qual seria o lugar da mulher? Por que a vítima continua na relação e, às vezes, se culpa?A partir desses questionamentos e de um caso de violência contra a mulher próximo a sua realidade, as jovens Karen Samyra, 17, e Kauanne Patrocinio, 16, ao lado de Paulo dos Santos Sousa, 17, criaram um projeto para abordar a questão com jovens de escolas públicas do bairro União de Vila Nova, na periferia de São Paulo.A abordagem é dividida em três momentos: performance teatral no primeiro encontro, seguida de roda de conversa; uma segunda roda só com meninas; e uma terceira reunião com oficinas de autoconhecimento e autoestima que culminam numa carta escrita para mulheres agredidas e num ensaio fotográfico."A violência doméstica está muito normal", afirma Karen sobre a escolha do tema. "Vimos que era importante fortalecer essas meninas", complementa a jovem. "É importante que as meninas entendam quem são para entender a violência doméstica."O foco em jovens meninas que estão no ensino médio está nesse fortalecimento. Por isso também a segunda etapa é feita numa conversa apenas com Karen e Kauanne. "A temática é muito sensível e não queremos ser invasivos. É para ser natural", explica Karen.Pelo projeto, os jovens foram selecionados entre 58 equipes do Brasil em um edital do Unicef (Fundo das Nações Unidas para a Infância) para receber R$ 4 mil para implementação, que começou no início de fevereiro.Após este período, eles concorrem também na etapa mundial, com representantes de 16 países. O vencedor ganhará US$ 20 mil (R$ 74,9 mil) para dar continuidade ao projeto.Unidos na criação da Cia Em Quadro, a escolha da principal abordagem do tema não poderia ser outra se não o teatro. "É o jeito de falar com o que ficamos incomodados", diz Kauanne.As duas jovens, além de primas, foram educandas do Centro Social Marista Irmão Justino, no bairro onde moram. Entre as oportunidades oferecidas, descobriram o teatro. Ao saírem de lá, no entanto, não encontraram onde poderiam dar continuidade à expressão de seus pensamentos. Foi quando se juntaram a Paulo para fundar a companhia.Para os três, o ponto alto das performances, entre elas o projeto que concorre no edital internacional, é a comunicação feita de jovem para jovem. Em especial, por terem também nascido e vivido no território onde vão atuar, conhecendo de perto a realidade."Somos três jovens e poderíamos trabalhar em como ser feliz, mas precisamos falar: 'Parem de matar as mulheres'", diz Karen. "Em 20 anos, espero que não precise ter companhias de teatro que venham com um tema desse, mas que tenha outros temas", complementa Paulo. | empreendedorsocial |
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] | Desde a infância, Roseli Rezende, 37, enfrentou diferentes adversidades. Filha de moradora de rua, nasceu no hospital por sorte e foi acolhida por um casal em São Gonçalo do Sapucaí (MG). Humildes, os pais de criação não eram alfabetizados, mas se esforçaram para criar a filha com bons princípios."Desde pequenininha já aprendi a cuidar do próximo sem receber nada em troca. Isso fez toda a diferença", conta. Com o exemplo da solidariedade dentro de casa, Roseli levou o trabalho voluntário como se fosse seu meio de sobrevivência.Da comida levada aos presídios com seu primo aos dez anos, passando pela sopa doada a crianças no bairro onde morou aos 15 anos, até o trabalho realizado no hospital, onde dá comida e atenção a quem espera por tratamento."Hoje em dia, muitas vezes temos só correria, não paramos. E isso faz a diferença, parar e organizar a agenda, conseguir um tempinho para fazer algo para o próximo." Por seu empenho, ela recebeu o primeiro Prêmio Global de Voluntariado da Fundação General Mills, empresa para qual trabalha. O prêmio de US$ 500 (R$ 1.870) recebido vai para a organização onde Roseli cumpre sua missão de solidariedade. Minha mãe teve vários filhos, era moradora de rua e quando filhos nasciam, as pessoas já tentavam conseguir família, alguém para cuidar. Um nasceu na beirada do rio, um num cafezal porque ela não tinha uma parada.No meu caso, uma moça conseguiu levar ela para o hospital. As próprias enfermeiras e médicos viram que não tinha condição [de a mãe criar], ajudaram a encontrar alguém para cuidar de mim. No meu terceiro dia de vida, minha mãe de coração começou a cuidar de mim.Era um casal bem humilde, ambos não sabiam ler nem escrever, mas eles me criaram com princípios éticos, no princípio cristão, desde a infância me passando valores que Jesus passou para eles. Desde pequenininha já aprendi a cuidar do próximo sem receber nada em troca. Isso fez toda a diferença.Ao nascer, já recebi a bênção de ter um próximo que se preocupou. Sou privilegiada por desde a infância entender o amor ao próximo. Sempre entendi que era minha missão ajudar próximo.Aprendi desde pequena o significado de amor, de amar. Uma coisa é você decidir ser amada, precisar do próximo, mas quando você decide amar, não precisa de ninguém.Mesmo meus pais morando na roça, comecei a estudar. Eles queriam me dar uma vida melhor. Comecei a trabalhar aos dez anos, ajudar em casa de família, até os meus 17 anos. Isso também me trouxe uma maturidade.Trabalho foi a base que me ajudou a entender valores que na vida são maravilhosos. O primeiro trabalho [social] que desenvolvi foi com um amigo meu que visitava os presídios. Com dez anos comecei a ir com ele aos domingos levar comida.Mais tarde, fui morar num bairro bem carente, que tinha muitas crianças, mas não tinha creche. Com meus amigos, conseguia macarrão, legumes nas quitandas e feiras. No fundo da minha casa não tinha nem muro, e comecei a fazer a sopa ali aos sábados, com 15 anos.Aí deu certo a ideia, o prefeito prometeu creche no bairro para dar alimentação para as crianças todos os dias. Com a construção da creche, não precisei mais fazer esse trabalho.Eu nem conseguia ter a visão do que era passar necessidade. Como eu não ficava olhando só para meu nariz, conseguia enxergar alguém que estava pior. Na [doação de] sopa, meu bairro não tinha nada, era construído em cima das pedras, e, mesmo passando necessidade, conseguia fazer algo para o próximo.O voluntariado é algo que não precisa ter dinheiro para fazer, basta querer, porque oportunidade tem.São poucas as pessoas que têm essa visão. O mundo precisa ter mais amor, porque quando tem mais amor, consegue ter empatia. Hoje em dia, muitas vezes temos só correria, não paramos. E isso faz a diferença, parar e organizar a agenda, conseguir um tempinho para fazer algo para o próximo.É ensinar as pessoas a amar mais e fazer sem esperar nada em troca. Hoje eu tenho colhido aquilo que plantei sem medo de esperar. Isso faz bem para a gente mesmo.Fiquei muito feliz [com o prêmio da Genereal Mills] porque, como sempre fiz o voluntariado com muito amor, nunca imaginei que a própria empresa poderia reconhecer um trabalho desses. Esse prêmio foi importante porque vou alcançar mais pessoas com essa doação.Tive três filhos, um faleceu. Há oito anos, eu estava grávida e na hora que fui ganhar, enrolou o cordão [no pescoço]. Hoje eu atuo ajudando mães que perdem filhos para mostrar a elas que não precisam desistir de sonhar.Sonhamos em sair com o bebê [da maternidade]. Encarei [a perda] de uma outra forma. Deus quer que eu ajude mães a saírem dessas. Busquei força, graças a Deus venci e hoje entendo que teria que ter passado por isso. Cresci muito como pessoa, tirei uma lição muito boa também do meu sofrimento.No hospital que perdi meu filho é onde hoje ajudo muitas pessoas a saírem dali com coração totalmente diferente. Levamos alimento para pessoas que ficam aguardando [atendimento] no SUS. O paciente tem toda a alimentação, mas os que aguardam no pronto atendimento, para fazer cirurgia, às vezes ficam 12 horas, num ambiente lotado e com fome.Através de doações, conseguimos pão, carne, leite, suco e café. Toda segunda, temos uma equipe que vai à tarde para esses lanches, outra que distribui, organiza no hospital e tem a que faz a parte de conforto, que é conversar, entender porque estão ali, tenta ajudar a orientar aqueles muitos desesperados.Nosso sonho é ter uma casa em frente [ao hospital] para fazer crescer esse trabalho, para as pessoas que vêm de fora não dormirem ali. Os familiares que ficam ali fora muitas vezes não têm dinheiro para comprar comida, pagar um hotel. Estamos tentando melhorar esse projeto para conseguir atender ainda mais pessoas e em mais dias. | empreendedorsocial |
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] | Jovens inovadores da América Latina podem se inscrever no décimo Eco Desafio, categoria de inovação sustentável da Competição de Talento e Inovação das Américas, que está com inscriçoes abertas até quinta-feira (28).Os melhores projetos nas categorias Nutrição, Meio Ambiente e Mulheres irão receber investimento de US$ 5.000 (R$ 18,8 mil). Os inscritos participarão ainda de treinamentos e conversas com empresários de todo o continente americano, para mentoria e aconselhamento.Os finalistas receberão feedback da banca avaliadora, formada por especialistas em sustentabilidade e empreendedorismo. As iniciativas vencedoras serão anunciadas em junho de 2019, em cerimônia na Colômbia. Para participar do concurso, realizado pela PepsiCo, em parceria com Young Americas Business Trust e Organização dos Estados Americanos, é preciso se inscrever pelo site. | empreendedorsocial |
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] | O ano letivo nas escolas e faculdade está começando e tenho certeza que esta pergunta virá por meio dos alunos e alunas ou pelos meus colegas professores.Neste momento muito delicado em que muitas vidas humanas foram retiradas e um sistema ecológico todo entrou e está entrando em colapso, fica muito evidente a enorme preocupação com o controle, a legislação e a gestão do impacto das ações empresariais no Brasil e no mundo.Fiquei tentado em escrever ou comentar como muita gente fez no começo deste triste momento de Brumadinho (MG). Mas acabei acompanhando e escutando muitas versões e argumentos, e vi muita gente que da noite para o dia virou especialista em gestão ambiental, conhecedor de relacionamento com a comunidade, mineração, geografia e topografia etc.Não que o conhecimento deva ficar na alçada de somente um profissional, mas temos que escutar, estudar e entender os especialistas para emitir opiniões e circular informações nas redes sociais que, ainda, muitas vezes, podem ser falsas. O aprendizado é muito importante, mas não podemos transformar as informações em verdades universais ou em hinos de torcida de time de futebol.Já trabalhei em departamentos de responsabilidade socioambiental e sustentabilidade de grandes empresas das áreas de alimento e eletrônico, anteriormente, e fico muito preocupado em ser questionado se estes departamentos são realmente sérios ou se servem somente como marketing.Um exemplo é que, dentro destas mesmas empresas, muitos dos meus colegas colocavam como o departamento que abraçava árvores e cuidava de crianças e adolescentes, com um tom muito pejorativo.Realmente, para trabalhar nestes departamentos precisa ter muita resiliência para poder atender às várias demandas dos públicos impactados pela empresa, sabendo que dentro desses públicos estão também a comunidade e o ambiente.Os interesses são muitos, partindo pelos acionistas e as entregas de resultados; os clientes e os consumidores, por serviços e produtos de qualidade; os fornecedores, por pagamento em dia e entrega; os funcionários, pelas suas demandas diárias no trabalho, além de ter que prestar atenção ao processo produtivo para que não se perca nada.E ainda existe a gestão da comunidade do entorno e do ambiente em que está inserido. É um olhar holístico que os gestores e os acionistas precisam ter cada dia mais. O olhar linear e a análise do real impacto de cada ação das corporações precisam ser revistos urgentemente.A mentalidade dos novos gestores e acionistas precisa passar pela efetiva ação e pensamento diário do tripé da sustentabilidade: ambiental, social e financeiro. Este termo foi cunhado por John Elkington, que publicou em junho de 2018 na Harvard Business Review estar fazendo um recall deste termo.Neste ano de 2019, o conceito faz 25 anos e Elkington diz que precisa fazer uma afinação ou uma melhoria como as montadoras fazem com os carros ou geladeiras quando vêm com problemas.O visionário diz que daqui a 25 anos poderemos olhar para trás e apontar que neste momento começamos colocar efetivamente a tríplice hélice na criação de valor e no código genético do capitalismo, estimulando a regeneração de nossas economias, sociedades e biosfera.Se somarmos a esta visão com os anseios desta sociedade indignada com a falta de foco das empresas, com as questões ambientais e as sociais, poderemos quem sabe transformar mais esta realidade.Além disso, tem muita gente trabalhando para fortalecer e engrandecer outros movimentos, como o do capitalismo consciente, empresas B, negócios de impacto social, finanças sociais, empreendedorismo social, entre outros.Movimentos estes que estão tentando agregar nas empresas o real valor das questões ambientais e sociais, sem esquecer-se do lucro. Mas não levando o lucro dos acionistas acima de tudo, de vidas, da biosfera e de questões éticas.Não podemos ser ingênuos e achar que empresas que buscam seus materiais na natureza têm que ser extintas de uma hora para outra. Ainda, para este tipo de sociedade, precisamos buscar a base dos nossos produtos e serviços na natureza. Mas, não é possível que temos tanta tecnologia, inteligência, pesquisa e tudo mais para fazer isso sem "machucar" ou impactar tanto a biosfera e as pessoas.Temos nanotecnologia, inteligência artificial, carros e drones andando sozinhos, exoesqueletos, robôs, biotecnologia, vamos para Marte e para Lua, e não fazemos o básico de gestão, arriscando vidas e a biosfera por um lucro grande e rápido.Temos que repensar neste tipo de sociedade que queremos. Temos que gerenciar não só no lucro, mas também nas outras duas partes da hélice: social e ambiental. Temos que não esquecer de tudo isso que aconteceu com estas famílias e pessoas que foram expostas e compartilhadas nas redes sociais por milhares de pessoas.Não podemos esquecer os rios e as milhares de plantas e animais que estão morrendo, e tomar uma atitude no nosso dia a dia.Sim, as suas decisões diárias podem afetar tudo! Seja numa decisão na empresa que você trabalha, na escola que você estuda, ou dentro da sua casa com a sua família.E não, a responsabilidade socioambiental não morreu, ela se fortaleceu, pois agora o público em geral também começa a entender o que uma empresa precisa cuidar além do seu lucro! A responsabilidade socioambiental tem que estar na teoria e, principalmente, na prática do dia dia! | empreendedorsocial |
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] | Uma das grandes inspirações para Carlos Pereira é o cientista Stephen Hawking. Morto há quase um ano, o físico usava um sintetizador eletrônico, que reproduzia o que digitava, para se comunicar devido a uma traqueostomia de emergência que comprometeu sua fala.Hawking chegou a falar que se sentia solitário, pois nem sempre as pessoas tinham paciência para esperar que ele digitasse sua resposta. E é para melhorar essa interação, de pessoas com deficiências na fala, que Pereira tem trabalhado. Mais O brasileiro, vencedor do Prêmio Empreendedor Social 2016 e integrante da Rede Folha, criou o Livox, um software que permite sua filha, Clara, se comunicar, uma vez que sua fala é afetada pela paralisia cerebral.A ferramenta reúne vasto repertório para que a pessoa com deficiência possa se expressar. Além do reconhecimento conferido pela Folha e pela Fundação Schwab, Pereira recebeu um investimento de US$ 550 mil (cerca de R$ 2 milhões) do Google para poder aprimorar o processamento natural de linguagem –ou seja, dar fluidez à comunicação."Normalmente, o software de comunicação alternativa tem muitas opções na tela, e com a dificuldade motora fica difícil procurar e interagir com tablet e dizer, por exemplo, que está com sede", explica o empreendedor social.O investimento do Google fez com o que o Livox ganhasse dois aprimoramentos importantes para essa melhora. O primeiro é fazer com que a pessoa com deficiência inicie uma conversa mais rapidamente. Com geolocalização ativada, o aplicativo sugere opções ligadas aos hábitos do usuário. Se às 16h normalmente faz-se um lanche, por exemplo, a solicitação aparece de maneira mais fácil no tablet.O segundo é a função chamada conversação natural. A exemplo de "Hey, Siri" e "Ok, Google", que ativam os assistentes de smartphones, o Livox é ativado com o nome da pessoa com deficiência e usa o processamento natural de linguagem para entender o que o interlocutor está falando. As alternativas de resposta que aparecem, então, são ligadas a esse discurso.Um teste com 1,2 milhão de perguntas mostrou que 95% das respostas mostradas eram significativas. "Isso torna a comunicação alternativa extremamente mais rápida", afirma Pereira.Por seus avanços e melhorias na qualidade de vida de pessoas com deficiência, Carlos Pereira disputa o Global Innovation Through Science and Technology (Inovação Global Através de Ciência e Tecnologia, em tradução livre), concurso do Departamento de Estado Americano que irá levar 24 dos 80 concorrentes ao Congresso Global de Empreendedorismo, no Bahrein.Para vencer, Pereira precisa conquistar o maior número de votos possível para ficar entre as primeiras colocações. Para votar, é preciso acessar o site oficial do concurso. As instruções para votar estão neste link.Saiba mais sobre a iniciativa e a história de Carlos Pereira no vídeo abaixo, produzido para o Prêmio Empreendedor Social. | empreendedorsocial |
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] | A faxineira Sueli Medeiros tinha como gastos principais, na sua análise, aluguel e compras de mantimentos. Fumante, ela e marido gastavam cerca de R$ 4.000 anuais com cigarros.Quando o dinheiro da conta corrente acabava, apelava para o cartão de crédito e o cheque especial, embora não tivesse a menor ideia sobre as porcentagens de juros e taxas cobradas. Costumava parcelar as compras e não comparava preços nem fazia pesquisa previamente.Sueli tinha medo e vergonha de perguntar sobre taxas e condições de pagamento. “Eu não entendo de juros”, afirmava. Conheci Sueli em 2012, quando ela começou a trabalhar na Konkero. Conversa vai, conversa vem, começamos a falar sobre dinheiro.Curioso notar que, no Brasil, costumamos falar sobre as coisas mais íntimas com pessoas que nem conhecemos. Estamos lá, na fila do ônibus, e já puxamos conversa e contamos a vida inteira a completos desconhecidos. Em oposição, o tema finanças é um verdadeiro tabu. Falar sobre dinheiro –e a nossa relação com ele– não é algo fácil.Disposto a contrariar o senso comum, conversei sobre o tema e descobri que Sueli e o marido compraram uma TV e levaram junto um carnê de parcelamento com seguro de vida, de desemprego e garantia estendida. Orientei-a a pedir o cancelamento imediato, explicando as taxas que estavam pagando. Com o cancelamento dos seguros, eles economizaram R$ 400.Sueli parou de fumar e, hoje, economiza R$ 2.000 por ano –e tem mais saúde. O acesso à informação financeira mudou, nas palavras dela, a própria vida. Ganhou confiança para perguntar, passou a pesquisar preços e esclarecer taxas antes de tomar a decisão de compra. Está pesquisando e fazendo contas para realizar o sonho da casa própria. E poupando. Infelizmente, hábito ainda raro entre os brasileiros.Não chega a ser uma novidade que poucos brasileiros têm o hábito de poupar. Segundo pesquisa The Global Findex, conduzida pelo Banco Mundial em 2017, apenas 14% dos brasileiros pouparam no último ano, o que nos coloca na 74ª posição entre 140 países.Existe uma forte correlação entre renda e percentual de pessoas que pouparam no último ano. Mas, mesmo assim, se pegarmos os países com renda per capita abaixo de US$ 12 mil (R$ 44,5 mil) – no Brasil a renda é US$ 9.821 (R$ 36.401,54)–, ainda assim o país ocuparia a 44ª posição.Então, quais seriam as explicações para tal comportamento? A minha hipótese é que o modelo comportamental deriva de uma junção de fatores que passam, inclusive, pelo repertório histórico que temos. Sim, a história do Brasil foi determinante para moldar o hábito de não poupar. O histórico de inflação alta estimulou a população a comprar. O país passou dezenas de anos com inflação alta, influenciando diferentes gerações. Apesar da inflação ter sido controlada em 1994 –há 25 anos–, 70% da população brasileira atual tinha 15 anos ou mais quando a inflação foi controlada. Na prática, a maioria ainda se lembra de como era esse período e passa essa informação e comportamento para as gerações posteriores.Ainda dentro do contexto histórico, houve o confisco da poupança no governo Collor. Apesar de ter devolvido o dinheiro, ficou a sensação de que quem consumia –e não tinha nada guardado– não foi prejudicado.Um outro fator, mais ligado à afetividade do nosso povo, é a solidariedade entre famílias e amigos: quem poupa acaba tendo que ajudar quem não guarda dinheiro. E, se não ajudar, é considerado egoísta, mesquinho, muquirana.Poupar não traz status social: a pessoa que poupa é vista como aquele que não aproveita a vida; uma pessoa sovina e desprovida de interesse pelas coisas boas da vida. E ninguém quer ser visto dessa forma, correto?Mas engana-se quem pensa que os brasileiros estão divididos entre os que poupam e os que não têm esse hábito. O problema é muito mais complexo.O estudo Segmentação em Inclusão Financeira no Brasil, produzido pela Plano CDE e pelo Centro de Estudos de Microfinanças e Inclusão Financeira da FGV, com apoio da J.P. Morgan Chase Foundation, identificou três tipos de comportamentos financeiros, ou seja, perfis de brasileiros das classes média e baixa, identificados como conservadores, planejados e desorganizados.Entre as conclusões, 57% dos entrevistados possuem conta em banco, mas utilizam apenas uma vez por mês; 17% conseguiram poupar o equivalente a um mês de renda –entretanto, 39% guardam o dinheiro em casa. Ou seja, temos poupadores com pouca informação de como fazer o dinheiro render.A frase que define os 33% de conservadores é: “Nada tenho, mas nada devo”. Os 71% dos conservadores não têm nenhuma relação com banco; as contas são pagas em lotéricas. Compram apenas o que precisam e evitam dívidas; acham que cartão (qualquer um) é problema.“Deixo a vida me levar” é o lema dos desorganizados, que chegam a 27% dos brasileiros. Entre esse perfil, 30% dos entrevistados afirmam que fazem compras sem pensar na capacidade de pagar a dívida. Quando conseguem uma renda extra, 77% afirmam que pensam em comprar, não poupar; 49% dizem que não têm controle sobre os empréstimos. “Não sei explicar como não fazer dívida”, afirma uma das entrevistadas pelo Plano CDE.“Planejo minhas conquistas” é a frase de 28% dos entrevistados, identificados no perfil planejados. Entre os entrevistados, chama a atenção o depoimento recorrente de terem desenvolvido esse hábito por verem os pais lidando com dinheiro de uma forma mais controlada. Desses, 58% conseguiram poupar algum dinheiro, no último ano.Os mais jovens usam a tecnologia a seu favor: 25% controlam extratos por aplicativos e 19% pagam as contas pelo celular. Interessante que, diferentemente dos desorganizados, a renda extra é destinada a poupar; 72% dizem que guardariam dinheiro se tivessem um aumento na renda.A má notícia é que metade dos planejadores guarda dinheiro em casa. Sabe aquela história de guardar dinheiro no colchão? Foi reeditada! Os pesquisadores encontraram poupadores que guardam no travesseiro. No país, a educação financeira é um desafio a ser enfrentado. O interesse por finanças é ditado por uma situação extrema, ou seja, somente quando o problema surge. Há um baixo compartilhamento de informações sobre o tema.Por isso, fundei o negócio de impacto social Konkero, portal que se tornou referência em comparação de produtos financeiros e finanças pessoais com mais de 1,7 milhão de visitas por mês. A plataforma é totalmente gratuita e reúne, de maneira descomplicada, mais de duas mil páginas de conteúdo e dezenas de vídeos com dicas de finanças pessoais e explicações sobre produtos financeiros.No site, os internautas têm acesso a comparativos de centenas de serviços financeiros, realizados por uma equipe de curadoria que procura formas de comparar de maneira fácil e intuitiva produtos e serviços financeiros dos maiores bancos, seguradoras, financeiras e administradoras de consórcio do país. Sempre com o objetivo de ajudar o brasileiro a fazer a melhor comparação antes de tomar a decisão de compra. | empreendedorsocial |
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] | Organizações da sociedade civil, sem fins lucrativos e que trabalhem em prol de pacientes de diversas áreas terapêuticas podem inscrever seus projetos até 8 de março na chamada pública da empresa farmacêutica Janssen.Os interessados em receber o apoio financeiro devem preencher o formulário disponível online. Para participar, as iniciativas devem buscar melhorias para os sistemas de saúde do Brasil, e atuar na disseminação de informação e conscientização sobre doenças que têm grande impacto para pacientes, famílias e sociedade.O apoio será concedido aos projetos selecionados, novos ou em andamento, executados no Brasil em 2019. A instituição participante deve se basear em valores como ética, transparência, integridade, respeito, comunicação clara e benefício aos pacientes. Mais informações sobre o processo estão disponíveis online. | empreendedorsocial |
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] | A Aceleradora de Negócios de Impacto da Periferia recebe inscrições para a terceira edição de seu programa, voltado a iniciativas de todas as comunidades paulistanas. Para participar, os interessados devem fazer sua candidatura pelo site até domingo (24).Neste ano, a aceleradora ampliou seu escopo para toda a cidade de São Paulo e não apenas a zona sul da capital. O objetivo do programa é apoiar e potencializar uma nova geração de empreendedores de impacto social que atuam nas periferias.Podem participar líderes de iniciativas com produtos e serviços já desenvolvidos e que atuem nas periferias da cidade de São Paulo com impacto social ou ambiental positivo. O programa prevê encontros temáticos presenciais, acompanhamento individual e mentoria pós-aceleração.Entre os temas a serem abordados durante o processo estão mitos sobre a divisão entre impacto social e negócios, competências empreendedoras, gestão financeira, marketing digital, questões jurídicas, inovação, estruturação e refinamento do negócio e conteúdos de acordo com a demanda de cada um.Ao final da aceleração, uma iniciativa da produtora A Banca junto com Artemisia e FGV Cenn (Centro de Empreendedorismo e Novos Negócios da Fundação Getúlio Vargas), parceiros do Prêmio Empreendedor Social, os empreendedores com participação ativa no processo poderão receber um capital-semente de até R$ 20 mil. | empreendedorsocial |
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] | O que a lógica dos negócios de impacto social e ambiental tem a ver com as recentes e frequentes catástrofes brasileiras como Brumadinho, Mariana e Arraial do Cabo, os escândalos dos agrotóxicos liberados e, há mais tempo, se lembram bem, os casos não raros de vazamento de petróleo no nosso lindo oceano, de apagões, de seca, de incêndios de grandes proporções?A lógica com a qual todos nós, empreendedores sociais, investidores de impacto e "venture philanthropists", estamos tentando trabalhar é a de entendermos o homem e a natureza como um todo. Somos todos parte de algo grandioso que é a natureza. Que, se observarmos, bem é perfeita, equilibrada, inovadora e completa. Ou seja, se não atrapalharmos muito, tudo funciona perfeita e grandiosamente.Ao tentarmos entender o funcionamento da natureza, sua lógica e, mais do que isso, visualizar que somos parte desse todo, a lógica dos negócios muda. Muda porque não faz sentido priorizarmos o lado econômico dos negócios se ele destrói a natureza da qual somos parte, significando no longo prazo prejuízo a milhões de vidas humanas e animais. Esse prejuízo pode vir de inúmeras formas —fome, seca, desemprego, doenças, morte. Mais Vivemos num tempo no qual não podemos mais nos limitar ao viés econômico individual e egoísta do empreendedor ou do acionista. Já sabemos que isso não funcionará mais no futuro e, cá para nós, essa é uma excelente notícia.Não estamos falando apenas de fiscalização e punição aos casos mencionados acima, mas sim de inverter essa lógica. De não se aprovar nenhum investimento ou legalização jurídica de uma entidade que não tenha de antemão pensado e resolvido os impactos sociais e ambientais do seu modelo de negócios.Estamos dizendo que, além de se punir os modelos que atualmente causam prejuízos para a sociedade e para o ambiente, temos que impedir que os novos modelos entrem nessa mesma lógica antiquada, na qual o único objetivo é o lucro, o capital financeiro.E que, quando se falava de impacto social e ambiental "no passado", era para minimizar os prejuízos por meio de multas e indenizações. Lógica antiga, né? Ultrapassada. Mas infelizmente tão presente ainda em nossas vidas.Estamos dizendo que, além de punirmos profundamente aqueles que se utilizam de trabalho escravo em suas produções milionárias, temos que cuidar para que toda e qualquer instituição do nosso planeta (ou do nosso país, para ficar mais palpável) garanta um modelo de empregabilidade com base em trabalho e renda dignos, comércio justo e condições de trabalho adequadas ao ofício.Sim, porque emprego digno não se trata apenas de salários dignos, mas também uma série de outras questões. Assim acabaremos com as lógicas (também tão lucrativas para poucos) dos atravessadores, do trabalho análogo ao escravo, da remuneração abusiva, do abuso de poder e da insalubridade.Estamos dizendo que, além de punirmos aqueles que desacatam o próximo por razões desumanas, tais como a homofobia, o racismo, o machismo, a xenofobia, a discriminação em geral, temos que garantir que todas as pessoas tenham os mesmos direitos e acessos a oportunidades.E que os negócios, em geral, são uma excelente ferramenta para provar que é possível, mais humano, mais produtivo e mais feliz, trabalhar em ambientes mais diversos. Que diversidade é rica e também lucrativa, se preferir olhar dessa forma.Estamos dizendo que, além de punirmos severamente a ponto de prejudicar financeira e moralmente os culpados de tragédias e/ou crimes ambientais, temos que impedir que novos modelos que serão igualmente prejudiciais surjam.Ou seja, fazer com que todos os negócios existentes estejam por estatuto comprometidos com a minimização do seu impacto ambiental, seja via modelos de compensação, reflorestamento ou, melhor ainda, trazendo a preservação do ambiente para o centro do seu modelo de negócios. De forma que, quanto mais impacto positivo você gera no meio ambiente, mais lucrativa será sua empresa.Não se trata de posição política, não se trata de competição, mas sim de nos vermos como um todo. Se entendermos isso, não faz sentido o meu sucesso perante a tragédia ou a infelicidade do outro. Se entendermos isso, não daremos tanta importância apenas ao lucro financeiro, mas sim a toda complexidade dos modelos.Tentaremos, quem sabe, medir o nosso lucro ambiental e o nosso lucro social. Além dos lucros social e ambiental dos países. Se conseguirmos ter e disseminar essa visão, todo o resto passará a fluir mais NATURALmente rumo às soluções que precisamos. Com mais de 20 anos de estrada estudando, apoiando e investindo em negócios de impacto social e ambiental, tenho certeza que nós temos todas as respostas, todos os caminhos a trilhar daqui em diante rumo a um mundo melhor, mais saudável, mais humano, mais verde e mais justo para todos.As respostas que ainda não temos, certamente podemos encontrar na natureza. Ou seja, temos também essas respostas, basta procurá-las.Sem confrontar, sem provocar e de forma não-violenta. Vamos conhecer e viver essa nova lógica.Nova lógica de viver, de estudar, de educar, de amar, de respeitar e, por que não, de fazer negócios.Só precisamos mesmo, é contar para todo mundo! | empreendedorsocial |
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] | O governo de Jair Bolsonaro (PSL) já afirmou e demonstrou que o contexto em que organizações da sociedade civil atuam irá mudar no Brasil.Logo após o primeiro turno das eleições em 2018, o então candidato do PSL afirmou que iria colocar um ponto final no ativismo do país. E no fim da primeira quinzena do ano, o ministro do Meio Ambiente, Ricardo Salles, suspendeu por 90 dias os contratos com ONGs.Ele chegou a recuar, mantendo as parcerias em vigor. O movimento, no entanto, levou Carla Damião, diretora-executiva da Ink Inspira, organização especialista em gestão de projetos e parceira do Prêmio Empreendedor Social, a pensar os dois principais pontos que o terceiro setor deve estar preparado para a gestão Bolsonaro.“Estamos vendo um movimento que não temos como afirmar que as mudanças vão acontecer nesse sentido, mas olhamos também para as evidências que estão acontecendo.” Mais O primeiro deles é a avaliação de impacto social. “Percebemos que existe uma necessidade de comprovação maior do que anteriormente havia”, explica Damião.A ferramenta vem como uma demonstração da validade do trabalho das organizações em um momento que pode ocorrer questionamentos e cortes de verba, segundo ela. Atualmente, a avaliação de impacto é vista como um diferencial pelas instituições, que optavam por focar seus recursos no beneficiário e no projeto em si.“Repensar esse modelo pode ser muito importante para que elas sobrevivam caso tenham necessidade de comprovar o impacto e o resultado”, diz a diretora-executiva da Ink Inspira, que passou a ter uma maior procura pela ferramenta no fim de 2018, após as eleições.Para se preparar para a avaliação de impacto social, Damião sugere algumas diretrizes. 1- Diferenciar impacto de resultado“Dentro das organizações, elas costumam ter as avaliações de resultado anual. Resultado não é impacto”, diferencia.Ela explica que compreender melhor o que é necessário para medir o impacto já será suficiente para coletar os dados para uma comprovação mais sólida. Os indicadores qualitativos e uma avaliação se a organização está indo bem são os dois indicadores mais comuns nas organizações, de acordo com Carla Damião.2- AutoconhecimentoA partir dos dados coletados, que Carla Damião recomenda serem relativos, no mínimo, aos últimos três anos, é preciso que a organização os analise e descubra para quais continua fazendo as mesmas perguntas.3- ComparaçãoO próximo passo é a organização se comparar a uma outra instituição que tenha o mesmo trabalho, e assim saber que mudanças foram feitas em uma e que não foram feitas na outra. “Uma boa medição de impacto precisa ter um comparativo que chamamos de grupo de controle”, diz a diretora-executiva.“Realmente perguntar a uma organização como você se destaca e compreender esse destaque porque ele vai ser sua fortaleza.”4- SolidezA partir desses levantamentos, a organização poderá iniciar uma média de ter indicadores mais sólidos. “E então montar o primeiro momento da organização, pegar todos esses indicadores que já tem hoje, buscar novos e fechar esse primeiro momento que, a partir de agora, vai ter sempre que fazer a mensuração com esses novos indicadores.”5- Avaliação externaPara fechar um bom relatório de avaliação de impacto social, Carla Damião indica que, se não for feito por uma organização externa, ele passe por uma análise de uma pessoa que tenha um nome mais forte e que seja da confiança da organização. Esse tipo de auditoria já é exigido por editais atualmente.OrientaçãoPara ajudar as organizações, o Insper, também parceiro do Prêmio Empreendedor Social, disponibiliza online um Guia de Avaliação de Impacto que constantemente passa por atualizações.O segundo ponto de atenção, de acordo com a diretora-executiva, está relacionado à sustentabilidade financeira. “As organizações hoje ainda estão dependentes de editais ou de uma doação específica e não têm uma variedade muito grande de financiadores, doadores ou formas de receber financiamento.”Como forma de diversificação, Carla Damião indica que as organizações avaliem migrar para o setor 2,5 –aquele que alia o propósito de ter um impacto positivo na sociedade com a obtenção de lucros.“Seria bem interessante que as instituições ficassem atentas a isso porque, caso necessitem, não serão pegas de surpresa pensando nisso pela primeira vez.”Outra maneira é ter como meta uma divisão 30-30-30: 30% de financiadores públicos, 30% de doadores empresas e 30% de doadores pessoas físicas. Para aquelas que pensam em migrar para o setor 2,5, Carla Damião também dá alguns conselhos.1- CNPJA diretora-executiva explica que o melhor não é transformar o CNPJ da organização sem fins lucrativos para o de uma empresa. O ideal, nesse caso, é abrir um novo registro. “Essa empresa pode doar para a organização e ser um doador eficiente, comprometido.”2- Visão empresarialOutro ponto a ser levado em consideração é que, ao criar uma empresa, a organização poderá levar uma visão mais empresarial inclusive a serviços que já realiza, como um brechó ou a venda de bolos.“Isso pode dar um pico de lucro grande para a empresa porque o foco do marketing vai ser diferente, vai se poder falar sobre dinheiro e sobre os preços daquele produto mais abertamente”, destaca Carla Damião. “Como empresa, ela consegue ter uma forma de falar sobre isso de forma mais estratégica.”3- Plano de negóciosComo última recomendação, mas que deve ser feito já no início do processo, a diretora-executiva indica o uso de uma ferramenta adotada por todos os empresários: um plano de negócios.Um modelo é facilmente encontrado em uma busca na internet e ele traz perguntas como qual é o produto, quanto custa, por que custa esse valor para que possa se desenhar uma estratégia para o aumento de lucro.“Esse aumento de lucro, na verdade, significa uma margem de receita para se doar a mais para a própria organização, que pode ser bem importante para ela conseguir ser sustentável”, conclui Carla Damião.A diretora-executiva da Ink Inspira destaca que é preciso começar a pensar e se preparar para uma mudança de paradigma, ainda que nenhuma atitude seja tomada a priori. “Vai ser um movimento que não pode ser feito em formato de pânico. Você não avalia resultado de uma hora para outra sem pensar nisso estrategicamente.” | empreendedorsocial |
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] | Os problemas de acesso a água e saneamento básico são abordados frequentemente. Com 17% da população sem acesso ao bem e outros 48% sem coleta de esgoto, o país enfrenta desafios para cumprir a meta de universalizar o sistema até 2033.Diante dos desafios, institutos, empresas e organizações da sociedade civil têm se mobilizado para levar esse acesso às populações que ainda são desassistidas. “Se quiser fazer algo sozinho ou colocar dinheiro próprio, não vai mexer nem em 0,1% do cenário com todo o potencial de investimento que conseguiria mobilizar”, afirmou Renata Ruggiero, diretora-presidente do Instituto Iguá de Sustentabilidade.A entidade foi criada no ano passado para atuar no setor de maneira inovadora e tem como foco a educação e a universalização. Já no fim de 2018, foi a segunda coinvestidora da Aliança Água+Acesso, iniciativa do Instituto Coca-Cola com organizações do terceiro setor, como o Projeto Saúde & Alegria, que integra a Rede Folha de Empreendedores Socioambientais.Diante de um setor complexo, que envolve tanto o setor público como o privado, ela disse que o instituto complementa o trabalho das empresas, que nem sempre têm viabilidade econômica para implementação.“Se o prefeito determina que quer que cubra todo o município, até o limite da área, inclusive em áreas rurais e sem subsídio, cobrando diretamente da população, fica inviável.” Como se configura o setor de água e saneamento no país? É um setor que muitas vezes é quase invisível, apesar de ser muito visível pelo tamanho do problema e como é base de tudo, impacta em todas as áreas, educação, saúde, produtividade. O ecossistema de todos os stakeholders é um setor complexo e tem um envolvimento do governo, então as pessoas muitas vezes veem como um tema muito distante e ninguém abraça a causa muito efetivamente.Quais os reflexos do déficit de saneamento no país? Dos 35 milhões [que não têm acesso à água tratada], 20 milhões estão em áreas rurais, pequenos aglomerados de famílias que moram mais distantes do polo do município e acabam ficando fora do raio de atuação de qualquer serviço de saneamento, seja público ou privado.São milhões de pessoas que estão meio esquecidas no mapa e ao mesmo tempo muitos dos problemas de saúde de educação são por falta de saneamento.Como o Instituto Iguá se insere nesse contexto? A Iguá Saneamento nasceu a partir da aquisição por um fundo de investimento, que tem uma tese de investir em ativos em setores que a atividade por si só gera impacto social. O principal acionista tem uma visão de que ele queria não só investir em empresas, mas influenciar o setor onde elas atuam. E nesse sentido que nasceu a ideia de criar um instituto para atuar no setor.A gente nasceu para atuar nesse setor e inovar na forma de fazer. A ideia não é que a gente faça todas as nossas iniciativas, mas que sejam iniciativas com uma característica multissetorial, é focar a causa e juntar esforços com outros atores.Qual o trabalho do instituto em relação às empresas do setor? Eu estou complementando [as empresas], criando soluções menores e paliativas para lugares onde nunca daria viabilidade econômica uma empresa de saneamento, seja pública ou privada, ir..Não justifica fazer todo o encanamento de, por exemplo, São Sebastião [no litoral norte de SP], que é um município extenso de área e tem um conjunto de 200 famílias, porque o retorno de cobrança dessas pessoas nunca vai pagar esse investimento.Não seria necessária uma mudança de cultura das empresas, de pensar além da viabilidade econômica? Quando um prefeito vai fazer uma concessão, ele delimita a área atendida e uma série de questões. Se o prefeito determina que quer que cubra todo o município, até o limite da área, inclusive em áreas rurais e sem subsídio, cobrando diretamente da população, fica inviável.No fundo, não é uma decisão só da empresa, esse papel dos prefeitos é muito importante porque eles decidem isso e definem o arranjo que querem para o serviço na cidade.Dentro desse cenário, qual é o foco de atuação do instituto? Temos dois grandes objetivos, que são contribuir para universalização do saneamento no Brasil e contribuir para o desenvolvimento de uma sociedade mobilizada sobre o ciclo da água, incluindo a questão do esgoto. Esse é um assunto que não está na pauta das melhores escolas.Por que o ciclo da água? Hoje, no Brasil, 48% não têm coleta de esgoto, vivem ou com esgoto a céu aberto ou minifossa, que muitas vezes não é feita adequadamente. E as pessoas não têm ideia, fazem a fossa que às vezes está contaminando o lençol freático da água que estão consumindo. Isso não aparece, ninguém sabe.Quais os desafios nessas duas frentes? Da universalização, quando se vê esses números, se quiser fazer algo sozinho ou colocar dinheiro próprio, não vai mexer nem em 0,1% do cenário com todo o potencial de investimento que conseguiria mobilizar. Então vamos juntar forças, e nossa primeira iniciativa é a adesão da Aliança Água+Acesso, que somos o segundo coinvestidor, junto com o Instituto Coca-Cola.No caso da educação, tem um desafio muito grande. O serviço de saneamento é algo que as pessoas pensam 'como complexo, é coisa do governo, não tenho nada a ver com isso, não entendo direito o que é isso'. É um desafio trazer essa consciência para a população e de uma coisa que é muito básica. Como avançar diante desse cenário? Não adianta só investir em infraestrutura, é necessário um investimento na criação e consolidação de modelos de gestão comunitários autossustentáveis. Uma vez construída [a infraestrutura], é a própria comunidade que gere isso, e não dá para ficar colocando dinheiro infinitamente.Na prática, muitos desses investimentos que foram feitos em estruturas depois de dois, cinco anos estavam abandonadas, sucateadas porque não tinha quem fizesse manutenção. Foi identificado que era importante fomentar a criação de organizações comunitárias que fizessem a gestão desse sistema, a cobrança para população, simbólica, para sustentar a manutenção. Empodera-se a comunidade a cuidar, para perceber o valor.Como você vê a importância de uma atuação em conjunto? Como cada um pensa investir individualmente, nunca se vai ter o melhor cenário coletivo. É só quando consegue articulação e coordenação desse movimento que se consegue o maior coletivo. | empreendedorsocial |
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] | Em meio aos mais de 3.000 líderes de setores governamentais, negócios, sociedade civil, academia e mídia, o empreendedor social David Hertz, fundador da Gastromotiva, participa de discussões sobre a gastronomia social no Fórum Econômico Mundial em Davos, na Suíça.Em sua 49ª edição, o evento apresenta pautas baseadas no tema Globalização 4.0: Moldando a Arquitetura Global na Era da Quarta Revolução Industrial. Hertz participa de café da manhã exclusivo, organizado junto com a Cargill para exibição do trailer do documentário "Table for All - Social Gastronomy Dialogues". Mais Durante o fórum, ocorre também o anúncio dos primeiros 11 hubs de gastronomia social, localizados no Brasil, em Camboja, no Chile, na Inglaterra, na Alemanha, na Suécia, na Suíça e nos EUA. Esses locais trarão consigo os valores e princípios da gastronomia social, além da abertura de espaços físicos para inovação, diálogo, cocriação e projetos conjuntos de impacto.O empreendedor social da Rede Folha também é convidado especial no Jantar com Propósito, oferecido pela SAP, World Food programme e Delloite Digital, além de outros encontros fechados.Assim como na rodada latino-americana do fórum, realizada em São Paulo em 2018, o catering de gastronomia social atende os participantes, operado pelo hub de Zurich. Toda a venda durante o encontro anual será revertida para a expansão dos hubs de gastronomia social ao redor do mundo. Esses pontos ganharam ainda mais apoio pelo mundo, com o lançamento, feito também no fórum, da Civana.org, uma plataforma digital que permite o compartilhamento de conhecimento, melhores práticas, recursos e kits de ferramentas, além de conectar o mundo do impacto social aos stakeholders da indústria alimentícia. Mais | empreendedorsocial |
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] | Muitos brasileiros têm colocado a demanda por crescimento econômico na agenda do momento. Processo legítimo, uma vez que muito se debateu nos últimos meses sobre as instabilidades do cenário político e econômico.O que chama a atenção, no entanto, é como por vezes tem se contraposto, como antagonistas, o crescimento econômico e a luta por igualdade. Ou, de forma mais sutil, como se tem colocado as questões de igualdade como menos prioritárias frente aos desafios econômicos. Mais As pessoas se esquecem que, no Brasil, falar de igualdade e justiça é justamente uma das questões chave, pois, com os altos índices de desigualdade que temos no país, que geram um abismo entre grupos sociais, é impossível falar sobre crescimento deixando de lado cerca de 16 milhões de brasileiros que vivem na extrema pobreza e à margem do dinamismo econômico. Enfatizando, 65% dessa parcela da população composta por negros.Segundo o estudo País Estagnado: Um Retrato das Desigualdades Brasileiras 2018, da Oxfam, o Brasil ocupa o nono lugar em desigualdade de renda dentre 189 países.Já outro relatório, O Abismo que nos Une, aponta que, no país, apenas seis pessoas possuem riqueza equivalente ao patrimônio dos 100 milhões de brasileiros mais pobres. E os 5% mais ricos detém a mesma fatia de riqueza que os demais 95% da população.No livro “Capitalismo Improdutivo”, Ladislau Dawbor menciona o Gini –coeficiente que mostra a desigualdade de renda. Segundo o autor, o índice é 0,50 no Brasil, o que expressa uma desigualdade muito grande se comparado a outros países do mundo que são referências econômicas.Na Suécia, por exemplo, o índice de desigualdade é 0,25, nos EUA, 0,45, e na África do Sul, 0,60. Lembrando que o índice varia de 0 a 1, onde zero corresponde a completa igualdade e 1 a completa desigualdade.Quando olhamos para além da renda e consideramos também o patrimônio dos brasileiros, a desigualdade aumenta ainda mais, elevando nosso índice para 0,80. Portanto, muito próximo de um na pontuação, o que nos coloca como um país fortemente desigual.Os Objetivos do Desenvolvimento Sustentável, compromisso assinado por 173 países junto a ONU e que lista 17 objetivos e 169 metas para a redução de diversas desigualdades, em seu 10 objetivo diz: “A desigualdade é um problema global que requer soluções integradas. A visão estratégica deste objetivo não constrói apenas sobre o objetivo da erradicação da pobreza em todas suas dimensões, mas também na redução das desigualdades socioeconômicas e combate às discriminações de todos os tipos.”.E a meta 10.2 diz que, até 2030, devemos empoderar e promover a inclusão social, econômica e política de todos, independentemente de idade, sexo, deficiência, raça, etnia, origem, religião, condição econômica ou outra.Esses parecem ser justamente alguns dos preceitos que têm sido mais negligenciados em algumas das falas recentes. E, sem receio de ser redundante, afirmo que não se faz um país crescer deixando parte da população fragilizada mediante o processo econômico.Como diria Victor Hugo, “nada é mais poderoso do que uma ideia que chega no momento certo.” E este momento, mais do que qualquer outro, é fundamental para o debate da igualdade. Da equidade. Da justiça social. Todos querem que o país prospere, mas queremos que isso aconteça do jeito certo e de forma igualitária para toda a população. | empreendedorsocial |
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] | O nível médio de transparência entre as principais marcas brasileiras e internacionais de destaque no Brasil é 17%, número que, apesar de baixo, não está longe do índice global em 21%. O resultado foi divulgado pelo Fashion Revolution Brasil no primeiro levantamento do tipo realizado em um único país.O assunto foi o destaque do último episódio da websérie "Diálogos Transformadores", em 2018. O curta reúne os principais pontos da discussão realizada na Folha, em setembro, com o tema "Transparência: Um Valor para a Moda e para o Mundo".Questões-chave, marcos e desafios e instrumentos de transformação para levar mais transparência para o setor, como o índice realizado pioneiramente no Brasil, são os principais assuntos abordados também no documento disponível em PDF, que complementa o minidocumentário. Mais "A transparência é uma estratégia importante que vai fazer essas mudanças acontecerem em escala e mais rapidamente. Vai dar condição de tomarmos decisões melhores. Ela traz mais responsabilidade, mais accountability para todos os elos da cadeia", afirmou Giuliana Ortega, diretora-executiva do Instituto C&A, que apresentou a edição.A marca holandesa figura entre as 20 analisadas no Brasil pelo índice. Foi considerada a mais transparente em uma pesquisa em que oito não disponibilizaram as informações que permitem a avaliação e ficaram com pontuação zero.Ainda assim, a média de transparência (17%) é um progresso de 38% em relação a 2017, quando quatro marcas brasileiras participaram da análise mundial."O grande objetivo do Índice de Transparência é que ele se torne uma ferramenta para diferentes atores", afirmou Eloisa Artuso no debate. O material reúne ainda as participações de Leonardo Marques, professor de sustentabilidade da UFRJ, Marcel Gomes, secretário da Repórter Brasil, Oded Grajew, presidente do conselho deliberativo da Oxfam Brasil, e Sérgio Andrade, fundador da Agenda Pública e integrante da Rede Folha de Empreendedores Socioambientais.O empreendedor Pedro Ruffier, que criou uma marca de roupas com soluções para incentivar o comércio justo e sustentável, também colaborou com seu testemunho.“Diálogos Transformadores - Transparência: Um Valor para a Moda e para o Mundo” foi apresentado pelo Instituto C&A | empreendedorsocial |
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] | A sustentabilidade financeira de organizações da sociedade civil é o primeiro benefício claro da lei que regulamenta a criação de fundos patrimoniais do país, sancionada na sexta-feira (4) pelo presidente Jair Bolsonaro (PSL).Outro aspecto positivo atrelado ao mecanismo é o benefício para o mercado de capitais, segundo a diretora-presidente do Idis (Instituto para o Desenvolvimento do Investimento Social), Paula Fabiani, que trabalha há seis anos para que o Brasil tenha uma legislação específica."São pessoas que podem investir em papéis com longo prazo, para startups, infraestrutura, projetos que requerem capital paciente", afirmou em entrevista exclusiva à Folha.No entanto, os incentivos fiscais que estavam previstos no texto do Congresso foram vetados, exceto o que trata da Lei Rouanet. "O veto menciona a Lei de Responsabilidade Fiscal e trata como se fosse ter aumento de renúncia. Mas não, porque o texto trabalhava já com todos os parâmetros existentes." Mais O que significa a sanção da lei de fundos patrimoniais? Percebemos como uma notícia positiva, porque cria um mecanismo pioneiro no Brasil, que é um conceito muito importante para sustentabilidade das organizações. E está seguindo de maneiras gerais práticas internacionais.Qual o potencial dos fundos? Existe um enorme, o de atrair recursos de grandes fortunas. Se todas as famílias com fortunas acima de US$ 1 bilhão [R$ 3,73 bilhões] doassem 1%, teríamos US$ 3 bilhões [R$ 11,19 bilhões] em fundos.Isso também vai ser muito bom para mercado de capitais brasileiro. São pessoas que podem investir papéis com longo prazo, para startups, infraestrutura, projetos que requerem capital paciente. Os fundos patrimoniais têm essa natureza. Quais são os destaques positivos da regulamentação? Em primeiro lugar, ela dá um contorno de governança importante, porque é pré-condição para criação ter regras claras, um conselho bem formado, um comitê de investimento. Traz o conceito de prática de gestão institucional e prevê uma gestão profissionalizada para o fundo patrimonial.Também traz os contratos, a importância de fazer contratos para organizações que recebem recursos. Cria um arcabouço jurídico que vai trazer mais profissionalização para o setor e vai obrigar organizações a criarem um contorno de governança de uma forma mais profissionalizada. E, claro, a lei trouxe amplitude de causas.E quais são os negativos? Infelizmente, ela só trouxe incentivos fiscais para a área da cultura, porque estende a Lei Rouanet para os fundos patrimoniais, então pode também fazer doações via Lei Rouanet. Nossa esperança era que criasse incentivo fiscal.O veto menciona a Lei de Responsabilidade Fiscal e trata como se fosse ter aumento de renúncia. Mas não, porque o texto trabalhava já com todos os parâmetros existentes, o que poderia acontecer era as pessoas usarem mais, mas não existia aumento.O que isso acarreta aos fundos patrimoniais? Acho que o governo perdeu uma oportunidade de estender incentivos existentes para atrair mais capital privado para causas públicas. As empresas continuam gozando dos mesmos incentivos fiscais e poderiam destinar fundos, mas, para pessoa física, ia ter essa ampliação e isso não aconteceu.A tributação desses fundos é outro ponto a ser trabalhado? Tem que deixar claro que não há tributação entre a gestora e beneficiadora do fundo. Ainda não está claro, mas precisa ficar com uma regulamentação.As organizações já entendem o que é esse mecanismo? Nos últimos três anos, já avançamos bastante. O tipo de pergunta é muito diferente. As pessoas já entendem que é uma estrutura para abrigar recursos de longo prazo. Mas tem um caminho a percorrer para que entendam isso.Como o Idis vai agir para disseminar esse mecanismo entre a população e as organizações? Do lado da população, lançamos essa grande campanha [de incentivo à cultura de doação].Temos oportunidade de fazer alguns recortes, que, além de doar para projetos, pode-se doar para os fundos porque traz longevidade e recurso livre para investir em gestão, tecnologia, recursos humanos, áreas que não têm recurso de projetos alocados.Do lado das organizações, entender que é importante deixar claro quais são esses contornos de governança e, com isso, atrair investidores. Paula Jancso FabianiEconomista, é diretora-presidente do Idis (Instituo para o Desenvolvimento do Investimento Social). Já foi diretora Financeira da Fundação Maria Cecília Souto Vidigal, trabalhou no braço de private equity do Grupo Votorantim e autuo no BankBoston nas áreas de asset management e M&A. É autora dos livros "Fundos Patrimoniais, Criação e Gestão no Brasil" e "Primeira Infância - Panorama, Análise e Prática" | empreendedorsocial |
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] | O presidente Jair Bolsonaro (PSL) sancionou na sexta-feira (4) a lei que regulamenta a criação de fundos patrimoniais, mecanismo que possibilita maior sustentabilidade financeira para organizações sem fins lucrativos. A aprovação foi publicada nesta segunda (7).Após Michel Temer (MDB), autor da Medida Provisória que originou a lei, deixar o cargo sem avaliar a regulamentação, o texto foi aprovado no limite do prazo.A demanda para que uma legislação fornecesse segurança jurídica aos chamados endowments já vinha sendo feita há algum tempo pelo terceiro setor. O incêndio do Museu Nacional em setembro de 2018, que evidenciou a falta de financiamento, foi o estopim para a publicação da MP.No mecanismo, um investimento inicial é feito a partir de doações e novos repasses alimentam esse montante. Os rendimentos gerados a partir dele podem ser usados para que organizações tenham fonte regular de recursos.Fora do Brasil, a existência desses fundos é comum, estando os maiores deles concentrados em países anglo-saxões. Os mais volumosos também pertencem a universidades, como a americana Harvard, que está no topo da lista com US$ 36 bilhões (R$ 139,5 bilhões), alimentada por doações milionárias como as que se vê em filmes.No país norte-americano, o mecanismo existe há cem anos, e os doadores recebem incentivos fiscais que variam de 10% a 50% do imposto devido, tanto para pessoas jurídicas como físicas. Com uma cultura de doação já enraizada, os mais de 600 fundos existentes nos EUA e no Canadá representam quase 3% do PIB desses países.Na regulamentação recém-aprovada, no entanto, os incentivos fiscais que poderiam alavancar a formação dos fundos nesse início, apesar de estarem de forma tímida no texto aprovado pelo Congresso, foram vetados pelo presidente.Segundo Fernando Peregrino, presidente do Confies (Conselho Nacional das Fundações de Apoio às Instituições de Ensino Superior e de Pesquisa Científica e Tecnológica), esses incentivos são imprescindíveis para poder atrair o mercado privado."65% do orçamento de pesquisa e desenvolvimento do país é do setor público. Em países industrializados, o setor privado chega a 80% [do orçamento]." Ele classificou como lamentável a decisão presidencial."Ele [incentivo fiscal], nos Estados Unidos e na Europa, é uma alavanca, não um desperdício. De cada R$ 1 que se renuncia, em média, de seis a dez são atraídos para aquela política pública, então é lucro governo", disse sobre uma estimativa realizada em em Harvard.Para Peregrino, como esses incentivos só entrariam em vigor no ano-calendário 2021, com efeito no recolhimento em 2022, não há sentido no veto. "Não é de feito imediato, é para depois que o resultado da política econômica aparecesse. [Bolsonaro] Está com a mão no freio porque sabe que tem deficit fiscal, mas no fundo descredencia essa política [de fundos patrimoniais]."Outro veto foi a possibilidade de adequação de fundos de associações e fundações já constituídas em fundos patrimoniais, desde que se respeitasse os termos da lei.Com esperança que o Congresso derrube esses vetos ou que o decreto presidencial de regulamentação revise a questão, o presidente do Confies ressaltou que quem sai perdendo é o campo científico. "[Os vetos] atrasam o alcance de um índice em que o Brasil está muito atrás, de percentual do PIB investido em pesquisa e desenvolvimento."Com 1% do PIB investidos na área atualmente, a meta do atual governo é elevar para entre 2% e 3%. "A lei, ao dificultar a vida desses recursos privados, prejudica a nação chegar lá", concluiu.No texto aprovado, o conceito de endowment foca a perenidade das instituições, afirmando que fundos patrimoniais são constituição de "fonte de recursos de longo prazo, a partir da preservação do principal [investimento inicial] e da aplicação de seus rendimentos".Um dos pontos positivos do texto é a amplitude de causas previstas para serem apoiadas, segundo Priscila Pasqualin, sócia da PLKC Advogados e uma das especialistas consultadas pelo Congresso Nacional na elaboração da lei enviada para sanção presidencial."Isso foi uma pauta completamente acolhida pelos parlamentares", disse à Folha. "A legislação apoia nominalmente diversas causas, como saúde, cultura, educação, assistência social, segurança pública e demais causas de finalidade pública. Veio ampla, o que, a meu ver, é bastante correto."Antes de a Medida Provisória ser publicada em setembro, havia seis projetos de lei que tratavam da questão de forma fragmentada, com benefício apenas a alguns setores, como educação e saúde.Para Peregrino, a chegada dos fundos patrimoniais ao Brasil é um "alento para a área de ciência, tecnologia e inovação"."É um mecanismo de atração de recursos privados, que vai beneficiar projetos da academia nas universidades públicas." Ele explica que os fundos ajudarão a equalizar as contas dessas instituições, apesar das baixas orçamentárias.Peregrino destaca ainda a importância dos endowments. "[Os fundos] não são só um mecanismo de financiamento. Eles podem solucionar uma crise crônica e histórica no Brasil."A norma aprovada estabelece ainda transparência nas organizações e nas tramitações, prevê a criação de um Comitê de Investimentos separado do Conselho de Administração e estipula a definição de cronogramas, critérios e responsabilidades para o uso das verbas.As instituições apoiadas ou as causas às quais se destinam as doações devem constar no ato constitutivo da organização que irá gerir o fundo, bem como a forma de aprovação das políticas de gestão, investimento resgate e aplicação dos recursos.As gestoras deverão também publicar em seus sites as demonstrações financeiras e de gestão e aplicação de recursos no mínimo uma vez por ano. A adoção de uma auditoria interna também está prevista e, para fundos maiores que R$ 20 milhões, as checagens serão feitas de forma independente.Esses e outros pontos, segundo Pasqualin, dão credibilidade aos fundos. De acordo com a advogada, o mecanismo começou a chamar a atenção do próprio mercado financeiro. "Fundo patrimonial é um grande investidor no mercado de capitais, um grande player. O contorno de governança dá mais segurança para a ferramenta."Além disso, a lei prevê que o Comitê de Investimentos seja composto por pessoas especializadas, ainda que dependam de indicações do Conselho de Administração. O texto estabelece que esses membros tenham experiência em mercados financeiros ou de capitais e estejam cadastrados na CVM (Comissão de Valores Mobiliários) como analistas, consultores e administradores de carteiras de valores mobiliários.Um dos entraves que permanece mesmo com a legislação aprovada é a tributação dos endowments. Para Pasqualin, porém, esse será um segundo momento. "Seria importante ter um diálogo técnico sobre o tema para fazer uma instrução normativa boa e não ficar no embate de advogados. Tentamos esclarecer isso na própria lei, mas não tivemos tempo de diálogo para sair no texto."A advogada afirmou que o ideal seria que a gestora não tivesse que pagar impostos referentes à doação, prática adotada por poucos países, entre eles o Brasil. "Também não deve ter tributação de Imposto de Renda sobre aplicação financeira. É um patrimônio rendendo com uma única finalidade, de interesse público. Ninguém vai enriquecer pessoalmente."A expectativa agora com a aprovação é que o setor tenha uma expansão como houve na França, em 2008. Após se estabelecer a lei no país europeu, surgiram mais de 230 fundos apenas no primeiro ano, entre eles o que gere o Museu do Louvre. | empreendedorsocial |
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] | Em 2018, o plenário do Supremo Tribunal Federal (STF) declarou lícita a terceirização de todas as etapas das atividades empresariais em julgamento com repercussão geral reconhecida.A decisão é integralmente aplicável às organizações da sociedade civil sem fins lucrativos que admitirem trabalhadores como empregados, uma vez que a legislação trabalhista equipara tais organizações às empresas.O STF declarou inconstitucionais os incisos 1º, 3º, 4º e 6º da Súmula 331 do Tribunal Superior do Trabalho, que considerava ilegal a contratação de trabalhadores através de empresa terceirizada, exceto no caso de serviços especializados ligados à atividade meio do tomador dos serviços. Atividade fim é aquela que constitui o objetivo para o qual a organização (ou empresa) foi criada expresso em estatuto (ou contrato social). A atividade meio, por sua vez, é aquela necessária para o desenvolvimento do negócio, mas que não constitui o seu objetivo final. Pois bem. Com a decisão do STF todas as atividades da entidade sem fins lucrativos, sejam de fim ou de meio, poderão ser terceirizadas. A maioria dos ministros, dentre eles o relator Luís Roberto Barroso e a então presidente da Corte, ministra Carmem Lúcia, se posicionaram no sentido de não ser a terceirização a causa da precarização das relações de trabalho e que seu impedimento absoluto pode resultar na redução dos postos de trabalho formais.Ao final, a tese aprovada pelo tribunal dispõe que: “É lícita a terceirização ou qualquer outra forma de divisão do trabalho entre pessoas jurídicas distintas, independentemente do objeto social das empresas envolvidas, mantida a responsabilidade subsidiária da empresa contratante”.A decisão do STF dá ainda nova força à Lei da Terceirização, sancionada em março de 2017, que já previa a ampla possibilidade de terceirização e vinha gerando polêmicas no meio. A questão que se impõe com a decisão da Corte suscita o seguinte questionamento: existe alguma limitação ao poder de terceirizar?A resposta não é simples. Muito embora a decisão do STF tenha permitido a terceirização irrestrita, o que ditará a validade e a legalidade desse procedimento é a efetiva inexistência de subordinação entre empregados terceirizados e a organização tomadora dos serviços.Ao optar pela terceirização, a organização está transferindo para a prestadora de serviços o controle e a execução de parte de sua atividade. Isso significa abdicar da fiscalização direta dos empregados que estarão efetivamente exercendo a atividade terceirizada. Estes empregados estão diretamente subordinados à prestadora de serviços e apenas a esta respondem pelo exercício de suas funções.Ou seja, a organização que terceirizou os serviços terá apenas o controle indireto das atividades, sejam elas de meio ou de fim. Caso a tomadora de serviços tome para si a fiscalização direta da atividade dos empregados terceirizados poderá tornar inválida a terceirização, configurando a existência de vínculo de emprego.A subordinação é o elemento mais importante da relação de emprego e se caracteriza pelo poder de comando do empregador em relação à atividade desenvolvida pelo empregado. Esse poder se revela pela obediência do empregado às ordens do empregador, tanto com relação ao horário de trabalho quanto à direção e métodos de execução da atividade.Na terceirização, esse poder de direção pertence exclusivamente à prestadora de serviços. Eventual desvirtuamento do poder de comando poderá resultar na ilicitude da terceirização e reconhecimento direto do vínculo de emprego dos terceirizados com a organização tomadora dos serviços pela Justiça do Trabalho.Portanto, ainda que a decisão do STF tenha autorizado a terceirização de qualquer etapa, antes de adotar esse procedimento, as organizações deverão refletir sobre a viabilidade de transferir para um terceiro a execução e a fiscalização de parte de seu trabalho, ciente de que a condução equivocada desse processo poderá resultar no estabelecimento de vínculo de emprego dos terceirizados com o tomador de serviços.Em suma, a terceirização só é lícita quando não há subordinação direta dos empregados terceirizados à tomadora dos serviços. É importante destacar ainda que, mesmo sendo lícita a terceirização, a organização tomadora dos serviços sempre terá responsabilidade subsidiária pelas verbas trabalhistas devidas aos empregados terceirizados, ou seja, na hipótese da prestadora de serviços se tornar inadimplente, a tomadora dos serviços deverá pagar os valores devidos a esses empregados.Nesse sentido, é necessário monitorar os pagamentos realizados, além de ter instrumentos de controle da qualidade dos serviços prestados e da satisfação das pessoas. O acompanhamento vigilante dos trabalhos realizados, sejam eles terceirizados ou não, impacta diretamente nos resultados.No caso de parcerias com recursos públicos, a lei 13.019/2014 autoriza o dimensionamento da equipe de trabalho nas suas diferentes formas de contratação, com todos os encargos sociais inclusos, desde que descrito no plano de trabalho. Por isso a importância do planejamento das relações de trabalho antes do início da execução de atividades ou projetos em geral. | empreendedorsocial |
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] | A Vivejar, operadora de viagens sustentáveis, venceu o 1º Prêmio Nacional do Turismo na categoria Turismo de Base Local e Produção Associada ao Turismo. Criada pelo Ministério do Turismo, a chancela tem como objetivo premiar iniciativas que tenham inovado ou trabalhado de forma proativa para o desenvolvimento do turismo no país.A agência, fundada por Marianne Costa, integrante da Rede Folha de Empreendedores Socioambientais, trabalha com a promoção das atividades locais associadas ao turismo. Organiza também roteiros que, além de levar o viajante para um outro Brasil, têm a sustentabilidade ambiental como um dos pilares.Como operadora oficial do Fiis (Festival de Inovação e Impacto Social), ofereceu aos participantes passeios diversos por Poços de Caldas (MG), como conhecer o Zoo das Aves ou conhecer a produção da cervejaria local.No Prêmio Nacional do Turismo, após ser escolhida como finalista, competiu com outras agências pelo voto popular. O concurso contemplou sete categorias: Monitoramento e Avaliação do Turismo, Qualificação e Formalização no Turismo, Valorização do Patrimônio pelo Turismo, Turismo de Base Local e Produção Associada ao Turismo, Turismo Social, Inovação Tecnológica no Turismo e Marketing e Apoio à Comercialização do Turismo.Veja abaixo o vídeo de agradecimento feito por Marianne Costa. | empreendedorsocial |
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] | Filantropia, o que significa esta palavra? São várias as definições: generosidade para com o outro, profundo amor à humanidade, ato de ajudar o próximo.Em países de origem anglo-saxã, temos a participação comunitária e a doação como pontos de expressão dos valores dessas sociedades. Mas e no Brasil? Onde está a filantropia brasileira e o engajamento cívico?Segundo a Pesquisa Doação Brasil, realizada pelo Idis (Instituto para o Desenvolvimento do Investimento Social) em 2015, 77% dos brasileiros fizeram algum tipo de doação. Desses, 62% doaram bens, 52% doaram dinheiro e 34% doaram seu tempo em algum trabalho voluntário. Porém, de lá para cá, esses indicadores caíram muito, provavelmente devido à longa crise econômica e política que atravessamos.Em valores monetários, as doações feitas por indivíduos, em 2015, chegaram a R$ 13,7 bilhões, valor que corresponde a 0,23% do PIB (Produto Interno Bruto) do Brasil. Pode parecer muito, mas ainda é pouco. Se usarmos o exemplo dos EUA, veremos que lá o montante chega a 2,1% do PIB. Ou seja, ainda podemos crescer e muito!Também de acordo com esse estudo, o brasileiro não fala sobre suas doações, ainda não compreende o potencial transformador de uma doação, alguns não confiam nas organizações da sociedade civil e muitos não têm claro qual a sua causa preferida, o que gostaria de (e poderia) mudar na nossa sociedade. Para enfrentar essas barreiras, incentivar e promover a ampliação da nossa cultura de doação, o Idis e seus parceiros lançaram uma campanha que, sem qualquer modéstia, acreditamos que será um divisor de águas no engajamento das pessoas em causas. Descubra qual é a sua causa! Este é o teste inicial da campanha. Ele ajuda a descobrir o perfil de cada doador por meio de cinco personagens que representam um conjunto de causas ligadas aos Objetivos do Desenvolvimento Sustentável da ONU, as 17 metas que se propõem a erradicar a pobreza, combater a desigualdade e frear o aquecimento global até 2030.É como um jogo de perguntas e respostas cujo resultado, se cada um de nós levar adiante e se engajar, poderá transformar milhares de vidas e o planeta. Você já pensou qual é a sua causa?É preciso entender que nós, sociedade civil, instituições não governamentais, cidadãos comuns, temos que exercer nossa cidadania e nosso poder de voz. A doação é um caminho muito poderoso e importante em vários países, e o Brasil precisa avançar.Outro ponto importante da campanha é indicar as instituições que se encaixam nas causas de cada um. A ideia é que a campanha funcione como uma ponte entre você e as organizações que já estão trabalhando nas causas que você defende.Elas estão cadastradas no Mapa das Organizações da Sociedade Civil do Instituto de Pesquisa Econômica Aplicada (Ipea). No final do texto, de acordo com seu perfil, você terá uma ampla lista para avaliar e escolher, além de encontrar outras fontes de informações e plataformas de doação diversas. Agora é com você. Entre no site, conheça suas causas, se engaje, doe e ajude a melhorar nosso país e o mundo. Faça parte deste movimento! | empreendedorsocial |
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] | Com o objetivo de conectar jovens ao mercado de trabalhos e criar espaços de oportunidade, o Youth Speak Foum 2019 reúne personalidades, empresas e organizações de primeiro, segundo e terceiro setores na quarta-feira (16), em São Paulo.Realizado pela Aiesec Brasil, organização que oferece experiências de gestão, trabalho em equipe e vivência internacional a jovens universitários, o evento tem como destaque a oportunidade de jovens empreendedores apresentarem projetos autorais relacionados aos Objetivos de Desenvolvimento Sustentável da ONU.Os workshops abordarão temáticas com foco no empreendedorismo para discutir como gerenciar seu próprio negócio, como construir a sua empresa para um propósito comum, como gerenciar perfis diferentes, como fazer seu negócio crescer e muitos outros importantes para os jovens. Simultaneamente, o evento contará com uma feira de empregabilidade.Entre as organizações confirmadas estão Pnud (Programa das Nações Unidas para o Desenvolvimento), Fundação Estudar, Seja Trainee, Grupo Votorantim e Mondelez. As inscrições, no valor de R$ 100, devem ser feitas pelo site.Youth Speak Forum 2019 - Centro de Convenções Rebouças - avenida Rebouças, 600, Pinheiros, São Paulo, SP. Qua. (16): 9h30 às 19h. Inscrições pelo site. R$ 100 | empreendedorsocial |
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] | A Aceleradora Estação Hack prorrogou as inscrições para sua terceira turma até 6 de janeiro. O programa, iniciativa do Facebook com apoio da Artemisia, busca empreendedores com soluções inovadoras que tornem as cidades mais inclusivas e sustentáveis, com foco em capacitação de talentos e desafios das metrópoles do futuro. As inscrições devem ser feitas pelo site.No Brasil, 84,4% da população vive em centros urbanos, de acordo com Censo do IBGE em 2010, com a expectativa que chegue a 91,1% até 2030. Soma-se a isso o aumento de 30% da densidade média de áreas metropolitanas no mundo e os desafios da 4ª Revolução Industrial, que deve eliminar 75 milhões de vagas de emprego ao redor do globo, segundo o Future of Jobs Report, do Fórum Econômico Mundial.Diante desse cenário, as organizadoras do programa buscam negócios de impacto social que constroem as soluções demandadas por esse futuro. No eixo de cidades inclusivas –que envolve uma rede complexa de múltiplos fatores espaciais, sociais e econômicos–, estão aptas a participar iniciativas com produtos e serviços que garantam ao cidadão das cidades do amanhã oportunidades e melhores condições de vida.São projetos voltados a mobilidade com foco nas pessoas (não trânsito ou transportes); transformação de moradias insalubres para habitações dignas e sustentáveis; água, energia e ambiente; saúde e bem-estar; govtechs (que ajudem governos a se tornarem mais eficientes, inteligentes e acessíveis à população); ética e cidadania; e acessibilidade e inclusão para minorias e pessoas vulneráveis.Já no eixo de capacitação de talentos e profissionais do futuro, a busca é por negócios sociais que propiciem oportunidades de trabalho para a população de menor renda em um contexto de economia global em rápida transformação.A proposta é selecionar iniciativas empreendedoras que ajudem as cidades a se tornarem mais criativas, preparando talentos e profissionais para o futuro mercado de trabalho.Nessa lógica, startups de incentivo a cultura e criatividade; desenvolvimento de competências do século 21; acessibilidade digital; ética e tecnologia; capacitação e fortalecimento de empreendedores; e empregabilidade para jovens.Serão escolhidas dez novas startups de impacto social para um trabalho intensivo de aceleração de negócios dentro da Estação Hack, que já apoiou outros 20 empreendimentos nas edições anteriores. A iniciativa do Facebook em São Paulo é o primeiro centro de inovação da rede social no mundo.Já participaram do programa de aceleração iniciativas como a Simbiose Social, que faz um "match" entre empresas e projetos sociais para destinação de verbas de leis de incentivo, democratizando assim o uso desse recurso. Seus fundadores, Mathieu Anduze e Raphael Mayer, venceram o Prêmio Empreendedor Social de Futuro em 2018. | empreendedorsocial |
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] | O projeto Biografias Colaborativas, que reúne histórias de cinco empreendedoras da periferia paulistana, foi apresentado no Fiis (Festival de Inovação e Impacto Social), realizado pela Folha, em parceria com a Turma do Bem e a Lunedi, entre 2 e 7 de novembro, em Poços de Caldas (MG) por Aline Pimenta, diretora da NBS Social Marketing, e Lais Drezza, coordenadora de Responsabilidade Social Corporativa do Grupo Sanofi, que patrocinou as publicações por meio da Lei Rouanet.Em entrevista à TV Folha, elas falaram sobre a importância de jogar luz em temas como empoderamento feminino e equidade de gênero. "Quando se pensa em empreendedorismo o que vem ao imaginário ainda é a figura de um homem empreendedor. Então, para uma mulher empreendedora e negra na favela, as dificuldades são inúmeras", afirmou Pimenta."Fomos atrás dessas histórias porque sabíamos que essas histórias existiam e que eram riquíssimas e queríamos colocar um holofote nelas para que pudessem inspirar outras mulheres." O projeto foi lançado no fim de novembro, em São Paulo.A iniciativa foi além e virou uma troca entre Sanofi e as empreendedoras protagonistas. "Essas mulheres do projeto vivenciam os valores que estão bem enraizados na nossa cultura, como coragem para inovar e para liderar, respeito, integridade, trabalho em equipe e o fato de que elas são CEOs das suas próprias empresas. Então, por que não trazer essas histórias inspiradoras para dentro da companhia e compartilhar com os nossos colaboradores?", explicou Drezza.Veja abaixo as entrevistas à TV Folha, concedidas durante o festival. | empreendedorsocial |
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] | Projetos inovadores com alta capacidade de transformação social e impacto global podem se inscrever na segunda edição dos Prêmios à Inovação Social, que irá reconhecer soluções aplicáveis em todo o mundo. Os vencedores receberão 30 mil euros (R$ 132,78 mil) cada.Pesquisadores, empreendedores, cientistas e estudantes de universidades e escolas de negócio podem participar nas categorias Melhora da Saúde e Tecnologia Digital (e-health), Inovação Seguradora (insurtech) e Mobilidade e Segurança Viária. Os prêmios da Fundación Mapfre destinam-se a duas grandes regiões: América Latina e Europa. Após uma seleção, 27 projetos receberão mentorias online para aprimorar habilidades técnicas e aprender a comunicar de forma mais efetiva suas propostas, antes de participarem das semifinais entre junho e julho.Os nove finalistas passarão por um processo de coaching antes de evento, em Madri, em 10 de outubro, quando serão conhecidos os três vencedores.As inscrições devem ser feitas pelo site até 31 de janeiro. | empreendedorsocial |
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] | As histórias dos bairros e dos moradores da zona norte da capital ganharam uma exposição na Biblioteca São Paulo. O material resulta do trabalho de educadores, alunos e organizações sociais que participaram do programa de formação Todo Lugar Tem uma História para Contar, promovido pelo Museu da Pessoa, integrante da Rede Folha de Empreendedores Socioambientais.Com entrada gratuita, a mostra A Zona Norte Conta Suas Histórias reúne textos e desenhos produzidos por alunos e professores de escolas do ensino fundamental da Freguesia do Ó e por frequentadores e educadores de organizações sociais.Com o projeto, eles se tornaram agentes da memória da região ao ouvir histórias de vida de moradores de Vila Baruel, Vila Rica, Jardim Paraná, Casa Verde, Freguesia do Ó e Jardim Elisa Maria.Ao todo, participaram oito escolas, cinco organizações sociais, 12 educadores da rede pública municipal de ensino, 17 agentes sociais e 20 depoentes. A Zona Norte Conta Suas Histórias fica aberta para visitação até o dia 13 de janeiro.A Zona Norte Conta Suas Histórias - Biblioteca de São Paulo - Parque da Juventude - avenida Cruzeiro do Sul, 2.630, Santana, São Paulo, SP. Até 13 de janeiro. GRÁTIS | empreendedorsocial |
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] | A violência contra as mulheres é sofrida em todas as fases da vida. Muitas vezes, ela se inicia ainda na infância e acontece em todas as classes sociais. A violência cometida contra as mulheres no âmbito doméstico e a violência sexual são fenômenos sociais e culturais ainda cercados pelo silêncio e pela dor.Constitui-se em uma das principais formas de violação dos seus direitos humanos, atingindo-as em seus direitos à vida, à saúde e à integridade física. É estruturante da desigualdade de gênero.O assédio também é uma violência que pode ocorrer no ambiente de trabalho, em que a mulher se sente muitas vezes intimidada, devido a esse tipo de prática ser exercida principalmente por pessoas que ocupam posições hierárquicas superiores.Mulheres lésbicas e bissexuais podem sofrer diversos tipos de violência em função de sua orientação sexual, desde agressões físicas, verbais e psicológicas, até estupros corretivos (que pretendem modificar a orientação sexual da mulher). Mulheres transexuais também se tornam alvos de preconceitos e agressões múltiplas e ainda lidam com violências dentro de instituições, como as que ocorrem no ambiente de trabalho e nos serviços de saúde.O tráfico e a exploração sexual de mulheres, meninas e jovens, também são práticas relevantes no que diz respeito às violências de gênero. O tráfico de mulheres, que tem como finalidade a exploração sexual, o trabalho ou serviços forçados, a escravatura, a servidão, a remoção de órgãos ou o casamento servil, envolve uma ampla rede de atores e ocorre tanto local quanto globalmente, e consiste em violação dos direitos humanos das mulheres.A Organização Mundial da Saúde (OMS) realizou uma pesquisa com 83 países sobre o assassinato de mulheres. Nesse ranking, o Brasil ocupa a quinta posição com uma taxa de 4,8 homicídios de mulheres a cada 100 mil. É um indicador que os índices do país são excessivamente elevados.O Mapa da Violência de 2015 aponta que, entre 1980 e 2013, 106.093 pessoas morreram por serem mulheres. As negras são ainda mais violentadas: entre 2003 e 2013, houve aumento de 54% no registro de mortes, passando de 1.864 para 2.875 nesse período. Muitas vezes, são os próprios familiares (50,3%) ou parceiros/ex-parceiros (33,2%) os que cometem os assassinatos.O enfrentamento às múltiplas formas de violência contra as mulheres é uma importante demanda no que diz respeito a condições mais dignas e justas. A mulher deve possuir o direito de não sofrer agressões no espaço público ou privado, de ser respeitada em suas especificidades e de ter garantia de acesso aos serviços da rede de enfrentamento à violência quando passar por situação de agressão, seja física, moral, psicológica ou verbal.É dever do Estado e uma demanda da sociedade enfrentar todas as formas de violência contra as mulheres. Coibir, punir e erradicar todas as formas de violência devem ser preceitos fundamentais de um país que preze por uma sociedade justa e igualitária entre mulheres e homens.Aos 38 anos, Marielle Franco presidia a Comissão da Mulher e havia sido nomeada relatora da comissão que acompanharia a intervenção federal na segurança pública do Rio de Janeiro.A vereadora do PSOL foi assassinada a tiros na noite de uma quarta-feira, em 14 de abril, na região central do Rio. Além da vereadora, o motorista do carro em que Marielle estava, Anderson Pedro Gomes, também foi baleado e morto. Ela voltava para casa depois de participar do evento Jovens Negras Movendo as Estruturas. Segundo a polícia, outro veículo emparelhou com o dela e os ocupantes abriram fogo. Foram recolhidas oito balas no local.O caso é paradigmático porque atinge a democracia como espaço de construção de alternativas. Parece-nos necessário partir do óbvio. A existência da democracia depende da participação política das mulheres em que seja assegurada e que a violência contra as que driblam barreiras e se fazem ouvir seja contida.A violência contra nós mulheres é um ciclo. Marielle dedicou sua vida a lutar contra a desigualdade e pelos direitos das mulheres, do povo preto, da favela, das LGBTs e de todas que viviam qualquer forma de opressão.Nesse contexto, a Visão Mundial, por meio do Monitoramento Jovem de Políticas Públicas, surge como um movimento que incentiva adolescentes e jovens de várias comunidades do Brasil a olhar para suas realidades, levantar os problemas e junto com os atores comunitários pensar em soluções.Hoje o movimento acompanha as políticas de educação, proteção infantil e pela redução dos índices de vulnerabilidade da juventude negra. Essa iniciativa mostra como é importante ter a participação dos jovens na incidência política, pois são agentes essenciais na transformação de suas comunidades e de minimizar os índices de violência.Vamos transformar nosso luto em luta e honrar a memória de Marielle e de diversas mulheres que sofrem todos os dias as diversas violências. | empreendedorsocial |
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] | Cerca de 200 pessoas estiveram na Alesp (Assembleia Legislativa do Estado de São Paulo), na segunda-feira (10), para prestar uma homenagem ao médico Roberto Kikawa, morto em 10 novembro após tentativa de assalto em São Paulo. Fundador do Cies Global, ele ficou conhecido como criador das carretas da saúde, unidades móveis que levam atendimento médico a áreas desassistidas. Acompanharam a cerimônia outras 4.000 pessoas pela transmissão ao vivo realizada em rede social. O tributo reuniu depoimentos de familiares, amigos, representantes de organizações parceiras, apoiadores, pacientes e colaboradores do Cies.Kikawa era integrante das redes Schwab e Folha e venceu o Prêmio Empreendedor Social em 2010. Em nome da Folha, Eliane Trindade, editora do Prêmio Empreendedor Social, falou sobre a importância de seu trabalho."Roberto Kikawa nos deixou bem mais do que o Cies Global como legado. Deixou o exemplo de homem, médico e empreendedor social que com visão, propósito e generosidade impactou a vida de todos nós: amigos, pacientes e colegas empreendedores sociais."Entre as homenagens da noite, o deputado estadual Carlos Bezerra Jr. (PSDB-SP), presidente da Comissão de Direitos Humanos da Alesp, chamou a atenção para o papel de inspiração de Kikawa na abertura do evento.“É incrível como o sonho do Roberto foi inspirador e agregou mais pessoas à causa. Se estamos aqui é porque fomos tocados pela vida dele. Ele foi uma daquelas poucas pessoas que se vão, mas a vida segue ecoando em cada um de nós.”Yusuru Ishihama, presidente do Conselho do Cies Global, se pronunciou em nome da organização. “A intenção nunca foi seguir sem o Roberto. Mas ele, com sua sabedoria que sempre impressionava, soube preparar o grupo para qualquer tipo de evento, incluindo a sua ausência. Com todo empenho e dedicação, vamos manter viva a vocação do Cies, criada para oferecer atendimento baseado no amor e compaixão ao próximo.”Romilda Camillo, que passou por consulta, exames e cirurgia de catarata no Cies Global, falou sobre a experiência do atendimento como representante da missão de Kikawa.“Estou enxergando hoje graças ao doutor Roberto Kikawa. Obrigada, doutor, por essa equipe maravilhosa que o senhor montou. Por essa família Cies que eu hoje só tenho o que agradecer. Hoje eu tenho o prazer de estar aqui e falar para vocês que sou feliz por tê-lo conhecido pessoalmente, por ter dado um abraço de gratidão.”Outros participantes também prestaram homenagens a Roberto Kikawa durante o evento. Para finalizar, o cantor e compositor Jorge Camargo apresentou uma música dedicada à história de vida do médico, composta enquanto ele ainda estava vivo.A canção "Deixa a Vida se Multiplicar" fala sobre a promessa que Roberto fez antes de o pai morrer. O juramento consistia que ele fosse um médico mais humano e que cuidasse de quem mais necessitava.Leia alguns trechos de depoimentos dos participantes e homenagens recebidas:“O que mais me chama a atenção é que Roberto era humilde e simples. Não fazia questão de exibir para nós todos os reconhecimentos que tinha. Eu via o ‘Beto’ como família. Lembro que ele gostava de cozinhar para nós, principalmente aquilo que ele conheceu em um lugar ou outro no mundo. Eu realmente não imaginava o tamanho da envergadura desse projeto e hoje reconheço o quanto fazia a diferença no mundo. Se ele tivesse sobrevivido àquele assalto, eu acredito que ele estaria na cama com rascunhos sobre algum projeto para ajudar a evitar esse problema justificando-se que as pessoas estão doentes e ele precisava fazer alguma coisa”Marcelo Hatanaka, cunhado de Kikawa que, junto ao filho do médico, Daniel, representou a família“Lembro bem que Roberto me apresentou ao grupo em uma edição do Fórum Econômico Social para a América Latina, sediado no México. Eu estava apenas começando nesse novo trabalho e ele não tinha a obrigação de ter feito aquilo para mim, mas escolheu fazer de forma generosa, como de costume. Por essas e outras situações ele merece minhas honras e reconhecimento como amiga, como representante da Rede Folha e como brasileira”Eliane Trindade, editora do Prêmio Empreendedor Social“Decidi investir em um negócio social depois que vivi dias de sofrimento enquanto meu pai precisava de um transplante e conheci diversas histórias de pessoas necessitadas de cuidados em nosso sistema público de saúde. Na busca, conheci Roberto Kikawa. Uma mente brilhante. Um cara visionário. Eu ficava com dor de cabeça tentando acompanhar o raciocínio e tudo o que ele falava virava realidade”Frances Fukuda, investidora do CIES Global"O Cies é mais que evolução. É inspiração divina. E isso assusta muitos. Nossa pedra filosofal é o DNA do amor e este é o verdadeiro manifesto do Cies"Ricardo Lauricella, diretor de Comunicação e Marca do Cies Global“Ele me desafiava sempre, desde criança. Um grande desafio foi começar a trabalhar com ele. Nem sei em quantas favelas eu entrei. Em São Paulo, em Heliópolis; no Rio de Janeiro, no Morro do Alemão. Na Colômbia, no Paraguai, até nos Estados Unidos ele queria me levar para uma favela. Que energia ele tinha! Não parava. Ele tinha pressa de realizar o sonho que Deus colocou no coração dele”Iseli Reis, prima de Kikawa e arquiteta da Fleximedical, empresa que fornece e mantém unidades móveis e modulares para atendimento do Cies Global“Um dia Roberto chega com uma ideia maluca: um caminhão no estilo 'transformer' que se transformaria numa clínica e que iria à beira das comunidades parar oferecer medicina diagnóstica. Analisei os números e, como amigo do Roberto, disse que ele faliria em três meses. Hoje você está operando em hospitais que recebem pessoas de renome. Vai largar sua carreira para uma ideia tão louca? Eu me lembro que o Roberto me disse: ‘Marcos, eu não estou aqui para pedir a sua opinião sobre isso. Estou aqui para pedir a sua ajuda. Quero saber se você vai me ajudar ou não'. E foi assim que o Cies começou com uma ideia maluca, aparentemente insustentável e se tornou um projeto sustentável de alguém que não desistiu e, dessa forma, pode impactar milhões de pessoas”Marcos Abe, amigo de infância de Roberto Kikawa e parceiro do Cies Global“A dedicação de Roberto Kikawa em prol do SUS e dos mais vulneráveis é exemplo para homens públicos e sociedade. Seu trabalho pode ser visto em todos os cantos de São Paulo, com as carretas de saúde, legado que ajuda os que mais precisam de saúde pública”Bruno Covas, prefeito de São Paulo“Roberto Kikawa sempre foi um empreendedor em série: incansável, humano, visionário. Sua energia e busca pelo direito universal à saúde impactaram não apenas as pessoas que puderam se beneficiar de suas inovações, mas todas as que de alguma maneira puderam compartilhar de seus ideais. Sentiremos muito sua falta”Mirella Domenich, Ashoka Brasil"A falta do nosso amado companheiro Roberto Kikawa será profundamente sentida pela comunidade da Ashoka. Roberto costumava estar bastante envolvido com a Ashoka em vários países, contribuindo com sua empatia e seu conhecimento e recebendo apoio dos colegas. Foi ótimo acompanhar o sucesso impressionante que ele teve ao levar o Cies ao extraordinário alcance e impacto que a organização alcançou em tão pouco tempo. Se puder haver algum conforto neste momento de dor, é que seu legado permanecerá"Bill Drayton, fundador da Ashoka“Com choque e grande tristeza soube da trágica morte de Roberto Kikawa. Ele não era só exemplo para o empreendedorismo social, mas colega e amigo em nossa comunidade, além de voz respeitada no Fórum Econômico Mundial”Hilde Schwab, presidente da Fundação Schwab | empreendedorsocial |
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] | Cansaço excessivo e progressivo, anemia, emagrecimento, perda de apetite, dor óssea e aumento de baço e fígado estão entre os sintomas da mielofibrose, câncer raro causado por uma mutação nas células-tronco que prejudica a produção das células sanguíneas.Com a fabricação de glóbulos brancos, glóbulos vermelhos e plaquetas afetada, fica comprometido o combate a bactérias e vírus, o transporte de oxigênio e o controle de hemorragias, respectivas funções dessas células.Com estimativa de incidência entre 0,5 e 1,33 caso por 100.000 habitantes/ano, a doença pode ser silenciosa. Cerca de um terço (32%) dos diagnósticos levaram mais de dois anos, segundo uma pesquisa da Abrale (Associação Brasileira de Linfoma e Leucemia) com os 76 pacientes com mielofibrose cadastrados na organização. Além disso, 67% passaram por mais de duas especialidades médicas para chegar a um resultado conclusivo.O número de quimioterapias para o tratamento vem crescendo e teve um salto de 175% no Brasil entre 2008 e 2016. No entanto, a doença segue desconhecida, e, por isso, a Abrale realiza a campanha Procura-se para orientar a população e profissionais de saúde a respeito da mielofibrose. O objetivo é que os pacientes tenham a possibilidade de tratá-la e ter uma sobrevida com qualidade. Para mais informações, acesse o site da Abrale. | empreendedorsocial |
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] | A classe média se impôs como maioria global. A cada segundo, uma pessoa deixa a condição de pobreza extrema, em uma ascensão social jamais vista. Pela primeira vez na história da humanidade, mais da metade da população global –3,8 bilhões de pessoas– vive em lares que podem ser classificados como habitações de classe média ou de ricos. Esse momento de inflexão global ocorreu em setembro de 2018 e foi identificado pelos pesquisadores Homi Kharas e Kristofer Hamel, da organização americana Brookings Institution, em um estudo conduzido em 188 países. Nele, os especialistas esmiuçaram os gastos em domicílios em diferentes nações.Esse trabalho mostra uma mobilidade relativamente rápida, destacando a classe média. A projeção é que esse estrato social atinja 4 bilhões de pessoas até 2020 e serão 5,3 bilhões em 2030 –enquanto o grupo vulnerável terá 900 milhões de pessoas a menos.Os estudiosos mostram que, a cada segundo, cinco pessoas ingressam nesse grupo social. Quando analisaram o avanço entre os ricos, constataram que a métrica é dois segundos. Cabe esclarecer que os autores da pesquisa definiram como pobres as famílias cujo gasto diário por pessoa é US$ 1,90 (R$ 7,37), e a classe média fica na faixa entre US$ 11 e US$ 110 (R$ 42,68 e R$ 426,82). Acima desses valores estão os ricos. Quando questionados sobre a importância desse ponto de inflexão da classe média, os autores do estudo apontam que esse é a parcela populacional que impulsiona a demanda na economia global –dois terços do consumo domiciliar é oriundo da classe média– e que é mais exigente com os governos, pressionando politicamente por moradia adequada, sistema de saúde universal e educação de qualidade.Embora os ricos gastem mais por pessoa, não são numericamente suficientes para impulsionar a economia global. Pelos cálculos de Kharas e Hamel, os mercados da classe média na China e na Índia responderão, em 2030, por US$ 14,1 trilhões (R$ 54,71 trilhões) e US$ 12,3 trilhões (R$ 47,73 trilhões), respectivamente. Nos Estados Unidos, a cifra será US$ 15,9 trilhões (R$ 61,7 trilhões). Entretanto, o Brasil está à margem dessa mobilidade global socioeconômica. No início de 2016, 4 milhões de brasileiros retornaram às classes D e E. Estamos diante de uma crise sem precedentes, que comprometeu a oferta de serviços básicos, sobretudo para a população de menor renda.Em um país com forte presença do governo, a população vulnerável –e mesmo a classe média– aguarda que o Estado resolva os problemas de saúde, educação e infraestrutura. Um exemplo, dentro da saúde, nos ajuda a melhor entender a questão.O brasileiro que precisa de um oftalmologista dentro da rede pública de saúde aguarda, em média, 314 dias por uma avaliação de catarata. Na prática, quase um ano inteiro para verificar se há indicação para cirurgia, segundo dados da Secretaria Municipal de Saúde de São Paulo.Até dezembro de 2017, a fila de espera do SUS para o procedimento contava 24 mil pessoas, somente em São Paulo. No Brasil são 113.185 cidadãos, de acordo com levantamento realizado pelo Conselho Federal de Medicina.Esse contingente é formado, em grande parte, por idosos da baixa renda. A catarata é responsável por 51% dos casos de cegueira no mundo, sendo a população acima de 50 anos a de maior incidência da doença –um processo natural de envelhecimento do cristalino e que pode ser completamente reversível com a cirurgia. O fato é que, pela forte presença do Estado na saúde via SUS, a população espera que o problema seja resolvido pelo próprio governo. Só que isso muitas vezes demora meses e até anos e, nesse ínterim, o paciente perde a visão em um processo que impacta a empregabilidade e aprofunda as dificuldades econômicas da família.É nesse contexto que os negócios de impacto social têm potencial de romper com essa lógica. Como empreendedor social, estou convencido desse papel de qualificar o atendimento à população de menor renda à medida que atuamos como solução de acesso.A dificuldade para realização à cirurgia para substituição do cristalino para a população de baixa renda me motivou a criar a Central da Catarata. O empreendimento, fundado em 2017, já realizou mais de 500 cirurgias somente no primeiro ano, com o objetivo social de tornar mais acessível a cirurgia, oferecendo condições exclusivas de preço, formas de pagamento facilitadas e processos transparentes.A acessibilidade desse negócio de impacto não é relacionada apenas ao preço: o processo simples e acolhedor de agendamento também é um diferencial no atendimento aos pacientes. A equipe da empresa orienta, tira dúvidas, envia informações e vídeos e oferece o pacote de cirurgia das clínicas afiliadas para quem solicita. Não há troca de dinheiro e nenhum vínculo com o paciente que não seja o de suporte emocional para a tomada desta importante decisão.Começamos pela cidade de São Paulo para validar o modelo e poder ter melhor controle da operação. Apesar disso, já recebemos vários pacientes de outros estados e estamos em processo de afiliação de mais hospitais de referência. A nossa expectativa é dobrar o número de cirurgias chegando a 1.000 até o final de 2018. Com a lógica de mercado, os negócios de impacto social levam à população de menor renda acesso à educação, saúde e serviços financeiros, empregabilidade, por exemplo. Esses produtos e serviços em setores estruturantes promovem, efetivamente, a inclusão social. Essa é a premissa de um novo capitalismo. | empreendedorsocial |
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] | Referência em inovação da educação, a Geekie foi escolhida uma das Melhores Empresas B para o Mundo em 2018, na categoria Agentes da Mudança. O reconhecimento foi concedido pela americana B Lab a Empresas B certificadas, ou seja, companhias cujos negócios lucrativos geram mudanças sociais positivas.Concorrendo com iniciativas de todo o mundo, o negócio social, que venceu o Prêmio Empreendedor Social em 2014, figura entre os 10% eleitos pela premiação. "É um reconhecimento global dentro de um universo que já é qualificado porque são as empresas já certificadas", afirmou o cofundador da Geekie e integrante da Rede Folha de Empreendedores Socioambientais, Claudio Sassaki.A Avaliação de Impacto B é a ferramenta que a ONU (Organização das Nações Unidas) escolheu para aproximar as empresas privadas dos ODS (Objetivos de Desenvolvimento Sustentável). É usada pelas Empresas B para certificar e avaliar o desempenho socioambiental das organizações, o relacionamento com a comunidade local, o impacto de produtos e serviços e a governança, entre outros aspectos.]Atualmente com 1,5 milhão de alunos estudando gratuitamente na plataforma, a Geekie soma 11 milhões de estudantes impactados nos últimos três anos. Sassaki relata que passar pelo processo de certificação foi determinante na trajetória do negócio. "A jornada muda bastante quando se decide não ser a empresa no setor de educação, mas para o mundo. | empreendedorsocial |
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] | As marcas passaram a tomar posições políticas em questões de interesse social. Está próximo o momento no qual nenhuma empresa será capaz de se dar ao luxo de reivindicar neutralidade. Essa perspectiva coloca a publicidade em uma posição decisiva e crítica.Não por acaso, as marcas têm comunicado ideias, causas, propósitos, valores e –somente quando realmente necessário– produtos e serviços. Como a publicidade lida com esse cenário desafiador e quais as oportunidades, nesse contexto, para os negócios de impacto social foram o fio condutor do painel Publicidade com Propósito durante o Fiis (Festival de Inovação e Impacto Social).Mediado por Marcelo Alonso, diretor da Lunedi, o debate contou com a participação de Rafael Urenha, diretor de Criação da DPZ&T; Cintia Hachiya, diretora-geral de Atendimento da África; e Adriano Alarcon, vice-presidente de Criação da DM9DDB. Para Urenha, a transformação na relação entre marcas e consumidores derrubou o muro que dividia ambos.“A relação era unilateral e com interação mínima. As marcas iam para a mídia e transmitiam a mensagem do produto. Esse cenário se alterou. As marcas desceram do Olimpo e têm que falar com o consumidor de igual para igual. Isso muda completamente o tom da conversa, porque humaniza a marca. Elas passaram a ter voz; cometem erros, pedem desculpas e mostram as próprias virtudes”, afirma o publicitário.Ele acrescenta que falar sobre o porquê de existirem –que vai além do lucro– ganhou papel relevante nessa audiência. “É um novo mundo onde falar sobre valores é essencial para a sobrevivência da marca”, salienta.Cintia Hachiya lembra de pesquisa conduzida pela Edelman, que aponta que 69% dos brasileiros já escolhem uma marca por convicção, ou seja, dois terços dos consumidores estão adquirindo um produto de determinada marca porque acreditam no propósito defendido por elas.“Isso coloca a marca em uma posição na qual tem que tocar o coração das pessoas. As marcas têm que ser verdadeiras. É importante lembrar que quando falamos de propósito da marca, estamos falando da necessidade de ser verdadeira. As pessoas estão comprando algo que acreditam”, analisa.A diretora de Atendimento da África chama a atenção para drives como as tensões sociais. “As marcas têm que escutar, cada vez mais, o consumidor. Antes, era necessário fazer uma pesquisa. Hoje, basta entrar nas redes sociais para aferir o pulso social e avaliar onde uma decisão da marca irá reverberar.”“Existe um trabalho infinito das marcas para alinhar propósito à atuação. Marcas são feitas de pessoas. Hoje, na mesa do jantar, você tem discussões que antes não tinha. Há uma visão mais global do mundo, e isso reflete nas marcas, na troca de geração de empresas. Trocamos de consciência, de pensamento, quando todos ganham voz, têm diálogo. É um processo da sociedade como um todo”, opina Adriano Alarcon, da DM9DDB. Desafiado pelo mediador a prestar uma “consultoria voluntária” aos social makers, contando como a publicidade pode auxiliar os empreendedores sociais a darem visibilidade aos negócios e causas, Rafael Urenha sugere que esses atores usem a publicidade no que ela tem de melhor: passar a mensagem de maneira eficiente para o maior número de pessoas. A publicidade tem o talento de chamar a atenção para si, mesmo em um ambiente pulverizado.“O social maker tem que inspirar emoção, alegria, compaixão. Precisa de um gatilho para inspirar essa emoção. Eu sugiro uma bela história. O maior apelo dos negócios sociais são as histórias verdadeiras, as que emocionam", sugere."O empreendedor tem que escolher uma história e transformar em pérola de comunicação, usando vários recursos para disseminar. Uma dica é fazer um convite ao público ao qual quer atingir para uma interação que pode ser uma pergunta, um sorteio. Coloque algo da causa na boca desses embaixadores. A dica é inspirar para engajar. Dê oportunidade para que mais pessoas façam parte da sua história, usando a lógica do ecossistema digital, que é aberto e propício ao diálogo.”A proposta, complementada por Adriano Alarcon, é que esses embaixadores coloquem hashtag de marcas e produtos que têm sinergia com a causa. “As marcas monitoram e vão ver as inúmeras menções desses embaixadores. A ideia é simples, mas eficaz. A força está na história real que tem mais relevância do que uma lúdica, inventada. Colocar mais e mais pessoas dentro da causa é a melhor forma de chamar a atenção de marcas”, salienta.Cintia concorda, acrescentando que, embora se fale muito em movimentos sociais em larga escala, as marcas estão buscando movimentos menores, também. “As pessoas estão em busca de histórias genuínas nas quais podem participar. Elas querem ser parte da história. Essa possibilidade de se integrar mais ativamente, mexe e motiva, mobiliza efetivamente”, afirma.Para Rafael Urenha, “a propaganda que funciona não tem cara de propaganda, tem cara de verdade. Essa é uma vantagem que está do lado dos negócios de impacto social.”Dentro dessa proposta, segundo Marcelo Alonso, o papel das agências de publicidade deve ser de intermediador das marcas e causas. “A publicidade pode identificar e informar para as grandes marcas quais são as causas que efetivamente estão transformando a sociedade. Acredito que os publicitários devam se aproximar mais dos social makers”, defende.O publicitário complementa ainda que muitas marcas ainda falam muito e vivenciam pouco. “Autenticidade é o que importa. Essas marcas que ainda estão nos discursos têm que ter acesso a um novo repertório de causas via profissionais de comunicação. A publicidade tem que mostrar as possibilidades infinitas de parceria genuína. Esta mediação precisa de vocês.”Sobre as causas que pessoalmente movem cada um, Cintia aponta a empatia. “Há uma grande crise de empatia, uma falta de carinho, de olhar para o outro. Os empreendedores sociais têm o poder na mão para ajudar as pessoas a resgatarem esse olhar mais generoso. Empatia, então, é a minha causa”, afirma.Urenha aponta o envolvimento com a causa da educação e livro infantil. “Começou com o envolvimento profissional, mas virou uma causa pessoal. A educação das crianças é uma semente de transformação do Brasil."Para Alarcon, a aceitação das diferenças: “é uma bandeira que tenho levantado, porque as diferenças têm gerado enorme tensão na sociedade; dentro da agência, onde tenho certa influência, estou incentivando o exercício do diálogo entre diferentes para que essas pessoas levem esse comportamento de aceitação para fora da agência.” | empreendedorsocial |
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] | A dentista voluntária da Turma do Bem Ana Carolina Massaro foi uma das finalistas do prêmio Melhor Dentista para o Mundo, cuja vencedora Beatriz Adriana Villanueva, do México, foi anunciada na última noite do Fiis (Festival de Inovação e Impacto Social), realizado pela Folha, em parceria com a Turma do Bem e a Lunedi, entre 2 e 7 de novembro, em Poços de Caldas (MG).Em entrevista à TV Folha durante o evento, ela falou sobre a importância de seu trabalho como voluntária. “Fazer parte da Turma do Bem é fazer o que a gente mais ama, que é a odontologia, e promover a inclusão social de jovens em vulnerabilidade social, mulheres que passaram por violência doméstica. É devolver o sorriso”, disse.Ela também destacou a inovação de integrar o congresso anual Sorriso do Bem à programação oficial do festival. “Promover essa interação com outras organizações está sendo sensacional. A gente conhece o trabalho de outras ONGs, elas conhecem o nosso trabalho também, e isso acaba trazendo mais voluntários para nossa rede, causa um impacto social maior.” | empreendedorsocial |
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] | A seleção de negócios sociais para a aceleração do Quintessa em 2018 destoa do contexto do ecossistema, que tem em sua maioria líderes homens. Neste ano, a organização traz 9 iniciativas lideradas por mulheres entre as 15 escolhidas.Dentre elas, Roberta Faria, cofundadora da Editora Mol e integrante da Rede Folha de Empreendedores Socioambientais, ingressa no portfólio. A seleção manteve o mesmo rigor, de acordo com o Quintessa, que elva em consideração a relevância do impacto gerado, o preparo dos empreendedores e equipe, potencial de crescimento do negócio.A iniciativa veio da constatação de que o portfólio acompanhava a tendência do 1º Mapa de Negócios Sociais + Ambientais, de 2017, com uma maioria relevante dos negócios sendo empreendidos apenas por fundadores homens.Veja abaixo um breve perfil das selecionadas.Editora Mol - Roberta FariaA Editora Mol é uma editora de impacto social. Em parceria com grandes redes varejistas, produz e vende livros e revistas com conteúdo incríveis, a preços muito baixos (revistas ao preço máximo de R$ 4,90), revertendo parte da receita para organizações do terceiro setor. Em dez anos de trabalho, venderam mais de 12 milhões de exemplares, doando mais de R$ 24 milhões para 37 instituições no Brasil. Já Entendi - Gladys MariottoJá Entendi é uma startup de capacitação profissional com uma exclusiva metodologia de aprendizagem focada na base da pirâmide. Com um modelo de negócio B2B, ao promover seus cursos, não apenas resolve o problema do cliente (como aumento de segurança, de produtividade, de vendas, engajamento de colaboradores e redução de turnover), como qualifica os profissionais de baixa escolaridade, aumentando sua perspectiva de retenção de trabalho e promoção profissional.Joaquina Brasil - Roberta NegriniA Joaquina Brasil é uma marca de moda com impacto socioambiental positivo escalável. Utiliza matéria-prima existente (tecidos que seriam descartados) e emprega mulheres em situação de vulnerabilidade em sua cadeia de produção. Com mais de 15 clientes de atacado e duas lojas físicas próprias, em 2018 levou a produção para dentro do Presídio do Butantã, gerando capacitação e renda para mulheres com até 12 meses para saída da prisão.Escola do Mecânico - Sandra NalliA Escola do Mecânico é especializada em formação profissional prática em mecânica automotiva, motocicletas e linha pesada. A ideia nasceu de um projeto social criado por Sandra, ainda executiva de uma indústria do setor em 2011, que tinha por objetivo formar jovens de baixa renda e internos da Fundação Casa –e depois tornou-se um negócio. A escola possui 15 unidades em quatro estados e mais de 10 mil alunos capacitados.Emap Solar - Miriam DinizA Emap Solar é uma empresa de engenharia que elabora projetos, constrói e instala usinas de geração de energia por fonte renovável. É uma empresa de serviços e comercialização de materiais e equipamentos relacionados a energias renováveis. Já instalaram usinas solares de grande porte, como no Estádio Mineirão (MG), fábricas e shopping centers.NeuroSaber - Luciana BritesA NeuroSaber é uma plataforma de conteúdo sobre aprendizagem, desenvolvimento e comportamento da infância e da adolescência, tendo como base profunda fundamentação teórica, com uma linguagem simples e um grande diferencial: aplicabilidade prática. Com mais de quatro anos de empresa, já tiveram mais de 12 mil alunos, colaborando com pais, profissionais e educadores que lidam com crianças com dificuldade de aprendizagem, déficit de atenção e autismo.Gaia Social/Viraser - Maíra Souza e Juliana NaveaA Gaia Social, por meio da sua frente ViraSer, é focada em desenvolver cooperativas de materiais recicláveis, atuando sobre a questão dos resíduos sólidos urbanos e suprindo a necessidade de empresas que respondem à Política Nacional de Resíduos Sólidos. Já atuaram em 8 municípios distintos, com mais de 400 catadores cooperados participantes e R$1,8 milhão de recursos captados para aquisição de equipamentos para as cooperativas e capital de giro para a rede. So+ma - Claudia PiresA So+ma é um programa de fidelidade para criar novos hábitos e ampliar as oportunidades nas comunidades de baixa renda. Atualmente com clientes de grande porte como Heinekein e Cargill, atua no incentivo ao comportamento de reciclagem e pretende ampliar para novos comportamentos em breve, unindo a necessidade de relacionamento de grandes marcas com a oportunidade de desenvolvimento das pessoas de baixa renda. | empreendedorsocial |
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] | Lembro que, há 15 anos, quando comecei minha jornada nesse universo do empreendedorismo social, o foco do debate sobre a viabilidade econômica do crescimento do terceiro setor no Brasil era a formação de uma comunidade filantrópica nacional que pudesse gradativamente complementar e substituir fontes internacionais de financiamento. Era, então, um momento de consolidação de conceitos como responsabilidade social corporativa e investimento social privado entre as empresas, de cogestão de políticas públicas pelos governos e de reconhecimento pelas organizações do terceiro setor da urgência de sua profissionalização. Também já era evidente a importância das ONGs para ampliação das redes de proteção social e de apoio ao desenvolvimento em todo o Brasil para suportar a efetivação de direitos e pressupostos previstos na Constituição Federal de 1988.Ao longo desses anos, no entanto, foi ficando mais claro que o crescimento do terceiro setor superou largamente o da comunidade filantrópica brasileira. A demanda por recursos seguiu sendo muito maior do que a oferta de canais de financiamento. Especialmente na iniciativa privada –seja pelo modelo de investimento social estratégico ou da oferta de doações, de forma mais tradicional. Modelos alternativos de geração de receitas são essenciais para a sustentabilidade das organizações da sociedade civil. Um desses modelos é a consorciação de formas tradicionais de captação de recursos (doações e investimentos sociais) com estratégias de negócios, de comercialização de produtos e serviços. As diferentes fontes de receitas se complementam e permitem que a organização avance em sua missão. Trata-se, portanto, de um modelo híbrido. Instituições que atuam nesse modelo operam em duas frentes simultâneas: programática, em que desenvolvem projetos orientados exclusivamente para sua missão usando recursos captados através de doações e investimentos sociais; e negocial, em que fornecem produtos e serviços no mercado, aproveitando suas expertises.Os resultados financeiros positivos de suas operações de negócios são integralmente direcionados para custear sua estrutura, sua administração e para complementar os recursos mobilizados para realização de seus programas. Não há nenhum tipo de distribuição de lucro entre sócios, portanto, sendo totalmente reinvestido em atividades geradoras de benefícios e impactos sociais, para o cumprimento de sua missão.Também permitem à organização fazer investimentos em áreas estratégicas para o desenvolvimento institucional: em comunicação, marketing, avaliação e capacitação interna, por exemplo. Vale notar que ao custear com recursos próprios sua estrutura e administração, a organização já oferece contrapartida significativa a seus doadores e investidores sociais.A Adel (Agência de Desenvolvimento Local) atua há mais de dez anos no Nordeste do Brasil promovendo o desenvolvimento local de comunidades rurais por meio do empreendedorismo e do protagonismo de jovens e agricultores.Há três anos percebeu que as tecnologias socioambientais e metodologias que desenvolve e seu conhecimento profundo sobre desenvolvimento local eram ativos com valor de mercado para empresas, governos e outras organizações que tinham em suas próprias estratégias de negócios demanda por essas expertises.Não motivados por responsabilidade social apenas, mas por necessidades relativas às suas operações e aos seus modelos de negócios. Nesse momento, a Adel passou a se relacionar com esses stakeholders não como apoiadores e doadores, mas como clientes. Hoje, a Adel conta com um portfólio de clientes, para quem presta serviços de consultoria, assessoria, pesquisa e treinamento em estratégias e projetos de desenvolvimento local e sustentabilidade, com ênfase em geração de resiliência e difusão de tecnologias.Cerca de 60% de sua receita é composta por operações de negócios, permitindo à organização investir em qualificação e expansão de seus próprios programas orientados para missão. Além de permitir esses investimentos, essa estratégia tem sustentado a estruturação e o crescimento institucional da Adel nesses anos. Três fatores têm sido cruciais para o sucesso da experiência da Adel com modelo híbrido. Primeiramente, foi essencial investir muito em profissionalização e desenvolver capacidades internas para gerir contratos, negociar com clientes e entregar produtos e serviços com eficiência e excelência. Foi importante desenvolver cultura institucional adequada para ser uma organização competente para lidar com clientes e gerir negócios.O segundo fator essencial foi a adoção de uma estrutura organizacional com separação clara, em nível de governança, das áreas responsáveis pela gestão de programas e pela gestão de novos negócios.Foi criada uma Diretoria de Negócios especificamente dedicada e preparada para desenvolver o portfólio de negócios da organização, com autonomia técnica e com mentalidade ajustada para o ritmo administrativo e gerencial exigido nas relações com mercados. Isso sem afetar a área programática, por sua vez organizada para implementar programas orientados para missão institucional e para se relacionar com doadores e investidores sociais.O terceiro fator foi a determinação clara e transparente, desde o primeiro momento, de valores institucionais incondicionais. Princípios e limites éticos, técnicos e políticos para garantir que os propósitos expressos na missão e na visão da organização fossem sempre considerados, de modo prioritário, nos momentos de tomada de decisões em sua frente de novos negócios.Isso é essencial para que a organização mantenha sua base social mobilizada, como uma ONG, e para que siga sendo consistente e coerente em sua história e com sua estratégia político-pedagógica. Houve oportunidades recusadas pela Adel por conta de não-alinhamento entre os valores institucionais e as condições comerciais ou de operação do negócio proposto. É bom destacar que, no fim do dia, consistência é o principal patrimônio de uma organização da sociedade civil, o que lhe confere credibilidade e confiabilidade, sem as quais dificilmente conseguirá seguir existindo. | empreendedorsocial |
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] | Com seu carisma e um negócio inovador de levar alimentação saudável para favelas, Hamilton Silva, 30, venceu a Escolha do Leitor, categoria popular do Prêmio Empreendedor Social 2017. Teve 56% da preferência do público, com 219.360 votos.Um ano depois, o empreendedor social oriundo da base da pirâmide, nascido em Nova Iguaçu e criado em Nilópolis, subúrbios do Rio, passa por um teste de fogo.Em 22 de novembro, a Agência Pública divulgou reportagem com o título “Mérito Fake”, resumida como “personagem premiado por empreendedorismo social teria forjado histórias e abandonado projetos e parcerias”.Diante de relatos de ex-parceiros e ex-funcionários do Saladorama no Recife, que acusam Hamilton de não cumprir acordos, não honrar pagamentos e descontinuar projetos, a Folha revisitou o caso.Foram procuradas personagens de reportagem e documentário produzidos pelo jornal, que o retratam como um dos três finalistas de 2017 do Empreendedor Social de Futuro. Em estágio embrionário e testando seu modelo de negócio, o Saladorama foi superado pelos concorrentes na avaliação do júri, quando analisados critérios de impacto e sustentabilidade financeira. No momento da avaliação, não havia queixas contra Hamilton, conforme diligência realizada pela Folha e pela consultoria Plano CDE, referência em avaliação de projetos e negócios sociais. O finalista havia acabado de passar pelo programa Red Bull Amaphiko, que apoia empreendedores sociais por meio de mentoria de 18 meses. Na esteira da premiação, o projeto também foi um dos seis selecionados entre 362 inscritos em um edital da Coca-Cola voltado para nutrição e alimentação saudável.Ao longo do último ano, no entanto, o empreendedor passou por percalços financeiros e de gestão. Em setembro de 2017, Jannaína da Silva acabara de ser contratada para tocar a cozinha do novo restaurante do Saladorama, na favela de Nova Descoberta, zona norte do Recife. O local estava sendo pintado e preparado para o início das operações, que duraram quatro meses. Ao ser questionada sobre a experiência, a ex-cozinheira disse que “Hamilton pagou algumas coisas, mas não tudo”. Ela declarou à Agência Pública que ganhava entre R$ 300 e R$ 500 e teria três salários pendentes. À Folha, não mencionou valores. “Falei para o Hamilton que o que ele pudesse pagar estava bom. Estou precisando.”Segundo o empreendedor, Jannaína e uma segunda cozinheira, Rebeca da Silva, foram contratadas por quatro meses. “Não temos nenhum tipo de dívida em relação ao contrato.” Após queixas de Rebeca quanto aos custos para abrir uma MEI a pedido do Saladorama, Hamilton vai pagar os R$ 900 em três parcelas. Já Mayara Menezes, 25, fundadora da rede Monalisa, acusou o Saladorama de não tocar o curso de formação voltado para trans e travestis do Recife, cuja aula inaugural foi acompanhada pela Folha.“Não houve todas as aulas previstas e Hamilton nunca apareceu no curso, a não ser na filmagem para a Folha”, afirma a ex-parceira. Hamilton admite “falha de comunicação”. “Elas esperavam que eu estivesse nas aulas, mas outras pessoas me representavam. Houve conflitos e preferimos encerrar a parceria.” Pollyanna Monteiro, 31, ex-gestora do Saladorama no Recife, também aponta problemas. “Eles pagaram nutricionista e material impresso, mas paguei muita coisa do meu bolso”, diz Pollyana. “A cozinha não funcionava, improvisaram mesas e cadeiras. Por isso, saí do Saladorama. A história do Hamilton é interessante. No início, eles estavam fazendo as coisas, mas se perderam no meio do caminho.”Hamilton afirma ter passado por “dificuldade financeira gigante”. “Tivemos problemas para acertar os valores. Colocaram o meu nome e CNPJ como MEI no cartório. Estou correndo para quitar tudo até o fim do ano.” Diante da falta de recurso, Hamilton diz que “para não colocar os pés pelas mãos” achou melhor repensar todo o modelo do Saladorama.“O projeto deixou de ser de delivery de saladas e passou a ser de formação em alimentação saudável e empreendedorismo. Decidimos vender formação e ceder a marca para quem quiser empreender por conta própria”, explica.A inovação do Saladorama estava na venda de alimentos saudáveis para comunidades periféricas. “Estamos fazendo uma transição de modelo para outro e não conseguimos fazer uma comunicação clara para todo mundo.”No momento, o Saladorama está tocando três turmas de formação, com 15 alunas em Heliópolis (SP), e 32 em comunidades do Recife, divididas em 12 em Nova Descoberta, e 20 no bairro de Ibura.“O curso de 2017 aumentou a inserção de algumas das alunas no mercado”, afirma Matheus Galindo, gerente de empregabilidade da Prefeitura do Recife, que pretende ampliar o trabalho com o Saladorama para outras regiões. “Neste ano abrimos duas turmas no bairro mais populoso de Recife, o Ibura, com foco em capacitar mulheres da periferia para gerar renda.”A avaliação de Galindo sobre a parceria com Hamilton é a de que “houve percalços de estrutura, parceiros que não cumpriram fornecimento de gás, utensílios, matéria-prima”. “No fim tudo foi solucionado, com um pouco de boa vontade”, resume.Hamilton diz que está migrando todas as operações para o Instituto Saladorama. “Tivemos que dar alguns passos para trás para estruturar.” Segundo ele, o site de venda de saladas continua no ar para ser usado pelas alunas que queiram empreender. “Queremos centralizar todas as vendas pela página que já existe.”Os restaurantes e o serviço delivery continuam funcionando no Rio e em Florianópolis. Sobre o Saladorama na capital catarinense, ele admite que é um restaurante comum, que funciona hoje na zona central. Segundo Hamilton, no Rio, a ideia é passar o negócio para o atual gestor, e funcionar como trailer no morro Santa Marta. “Estamos passando o negócio para ele, de papel passado.”Em São Paulo, a atual parceira do Saladorama é Cristiana Né Freire, que há dois anos abriu a Coolabora, uma aceleradora de negócios comunitários. Contratada pelo Instituto Saladorama para o primeiro ciclo de formação em saúde e bem-estar em Heliópolis, é vinculada ao Movimento Coletivo Coca-Cola, de cujo edital o Saladorama participou.As aulas de formação acontecem às segundas e quartas, das 9h às 11h, e vão até 21 de dezembro. O Saladorama acabou de passar por visita técnica, prevista no edital. “Eles cumpriram todas as etapas, apresentaram indicadores, tudo consistente com os relatórios”, afirma Andrea Mota, diretora de sustentabilidade da Coca-Cola. “Como os demais participantes, há pontos de atenção que vão ser trabalhados, o que é normal em todos os projetos.” A Folha esclarece que o vídeo e as reportagens sobre o Saladorama são radiografias de um momento da startup, que estava testando o seu modelo de negócio. “Todo empreendedorismo começa com um sonho. Às vezes, este sonho demora muitos anos para poder se concretizar, e é precedido por inúmeras tentativas frustradas”, explicam Maurício Prado, diretor-executivo, e Breno Barlach, gerente de projetos, da Plano CDE, em artigo sobre o caso escrito à pedido da Folha.Não há acusação formal ou processo público que justifique a abertura automática de processo de avaliação da permanência de Hamilton na Rede Folha de Empreendedores Socioambientais.O Comitê Organizador do Prêmio Empreendedor Social criou uma comissão para fazer acompanhamento do caso Saladorama. Dois membros da Rede Folha vão atuar como mentores de Hamilton nos próximos seis meses: Lina Useche, da Aliança Empreendedora, e Roberta Faria, da Editora Mol. Tomás de Lara, do Sistema B e ColaborAmerica, e Paula Storto, da SBSA Advogados, foram convidados para atuar como conselheiros e dar transparência ao processo. | empreendedorsocial |
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] | Quem passa pela Linha-4 Amarela do metrô de São Paulo já deve ter observado as imagens da jovem artista Bianca Klempe, 20, que ilustram a campanha "Impressione América Latina", que chama a atenção para a necessidade do desenvolvimento de atividades educativas, artísticas, culturais e esportivas para crianças e adolescentes de baixa renda.Realizada pela Epson, multinacional de impressão, em parceria com a Avery Dennison, empresa especializada em materiais para rótulos e comunicação visual, o projeto realizado em dez países da região. A ação, presente nas estações Paulista e Pinheiros, resultou também em uma doação à Casa do Zezinho, organização que integra a Rede Folha de Empreendedores Socioambientais.Criada em 1994, a organização recebe jovens entre 6 e 21 anos que frequentam a rede pública de ensino. A partir dos quatro pilares da Pedagogia do Arco Íris, criada pela psicopedagoga Dagmar Garroux, conhecida como tia Dag, a ONG investe em programação socioeducativa que compreende artes, ciências, filosofia e espiritualidade.Além do Brasil, outros nove países participam do “Impressione América Latina”: Chile, Argentina, Colômbia, Costa Rica, Equador, Guatemala, México, Peru e República Dominicana. Equador e México receberam também em novembro campanhas de uso consciente da água e combate ao câncer, respectivamente. A ação ficará nos metrôs paulistanos até 20 de dezembro. | empreendedorsocial |
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] | As psicólogas Andreia Mutarelli e Gláucia Faria da Silva participam da conversa "Arte Faz Bem à Saúde", que irá debater a abordagem multidisciplinar da humanização hospitalar neste sábado (24), em São Paulo. O evento gratuito, organizado pelo Pronto Sorrir, tem o objetivo de levar a uma reflexão sobre a relevância de trabalhos artísticos dentro de segmentos de saúde, em especial os benefícios de como o teatro pode favorecer no contato com pacientes, acompanhantes e funcionários.Também haverá o lançamento do curta-metragem "Pronto Sorrir - Brincando a Gente Cuida". Toda a programação contará com tradução simultânea em libras, material impresso em braile, e o vídeo terá audiodescrição para pessoas com deficiência visual.O projeto Pronto Sorrir é um dos beneficiários da Simbiose Social, plataforma que faz o "match" entre empresas e iniciativas de impacto social para democratizar o acesso destas às verbas de leis de incentivo. A startup foi fundada por Raphael Mayer e Mathieu Anduze, vencedores do Prêmio Empreendedor Social de Futuro 2018.Arte Faz Bem à Saúde - Sala Crisantempo - rua fidalga, 521, Vila Madalena, São Paulo, SP. Sáb. (24): 15h às 19h. GRÁTIS | empreendedorsocial |
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] | O empreendedor social sul-africano Patrick Schofield criou uma página em homenagem ao médico Roberto Kikawa, morto durante um assalto no sábado (10), em São Paulo. O brasileiro foi o responsável pela criação das carretas da saúde, em trabalho desenvolvido por sua organização, o Cies Global.Com autorização da família e mobilização de amigos próximos, ele decidiu fazer o tributo e também arrecadar doações para dar suporte aos familiares e manter viva a missão de Kikawa de levar atendimento médico a populações desassistidas. Para isso, utilizou sua plataforma Backabuddy, que hospeda campanhas para geração de impacto positivo e também para homenagens como a feita ao brasileiro."Criamos uma página em tributo para nós, como membros da comunidade Schwab, fornecermos o nosso apoio à família de Roberto e ao seu trabalho", afirmou Schofield. "Roberto durante seu período à frente do Cies trabalhou como voluntário, sem salário –um incrível presente para o mundo."A página em tributo foi publicada na última semana. Ela reúne mensagens deixadas em solidariedade à família e permite as doações. Qualquer pessoa pode contribuir por meio de cartão de crédito ou débito internacionais ou pela plataforma Paypal.Maria Cristina Frias, diretora Editorial e de Redação da Folha"A morte prematura e trágica de Roberto Kikawa significa uma baixa inestimável no campo do empreendedorismo social no Brasil. É a perda de um homem, um médico e um empreendedor social que deixou um legado transformador ao criar um modelo de atendimento, que não só salva vidas, mas promove a saúde e atua com o SUS de forma eficiente."Hilde Schwab, presidente da Fundação Schwab"Com choque e grande tristeza soube da trágica morte de Roberto Kikawa. Ele não era só exemplo para o empreendedorismo social, mas colega e amigo em nossa comunidade, além de voz respeitada no Fórum Econômico Mundial."Marisol Argueta, chefe do Fórum Econômico Mundial para a América Latina"Estou profundamente triste com essa trágica notícia. Roberto era um grande ser humano. Seu coração, seus atos e seu legado são a prova de sua grandeza. Ele sempre estará entre nós."Bruno Covas, prefeito de São Paulo"A dedicação de Roberto Kikawa em prol do SUS e dos mais vulneráveis é exemplo para homens públicos e sociedade. Seu trabalho pode ser visto em todos os cantos de São Paulo, com as carretas de saúde, legado que ajuda os que mais precisam de saúde pública."Katherine Milligan, chefe da Fundação Schwab"Roberto Kikawa incorporou todos os princípios de um líder: humildade, compromisso e profunda compaixão pelo sofrimento dos pobres. Em uma memorável e corajosa recriação de sua carreira, ele se afastou do sucesso como gastroenterologista para fundar o Cies Global."Mário Luis Kozik, superintendente da Rede de Hospitais São Camilo de São Paulo"Por onde o Dr. Roberto Kikawa passou deixou uma lembrança positiva. Na Rede São Camilo, onde foi diretor clínico de 2012 a 2015, mais do que médico, fez da profissão arte de levar saúde a quem mais precisa."Sergio Andrade, fundador da Agenda Pública"Roberto sempre teve atitudes generosas. Sabia que o maior potencial de mudança passa por políticas públicas. Foi sua aposta para gerar escala e maior impacto social."Merula Steagall, fundadora da Abrale"Infelizmente perdemos um grande amigo e operário do bem, vítima da violência de nossa cidade resultado da escassez de modelos como Roberto."Cláudio Pádua, cofundador do IPÊ"Kikawa era um grande exemplo. Criativo e cheio de energia. Só pensava no bem dos outros. Pessoas como ele não deveriam morrer tão cedo."Gastroenterologista, Roberto Kikawa fundou o Cies Global em 2008 para levar atendimento médico especializado a comunidades carentes. Integrante das redes Schwab e Folha, Kikawa foi reconhecido como vencedor do Prêmio Empreendedor Social 2010 por inovar com unidades móveis de exames em carretas.Em São Paulo, o Cies foi responsável por 54% dos exames de imagem com médicos especialistas feitos em 2017 pelo Sistema Único de Saúde."O SUS é viável", afirmou em sua última entrevista concedida à Folha durante o Fiis (Festival de Inovação e Impacto Social), na segunda (5). "É importante que a gente entenda o SUS, de ter essa rede integrada. Nada adianta eu trazer uma carreta para fazer uma mamografia, detectar o nódulo, e essa pessoa ficar frustrada e falar: 'Tá bom, doutor, o que faço com isso?'."Kikawa participou ainda do painel Saúde e Inclusão e falou para colegas da Rede Folha e representantes de ONGs de saúde da América Latina, reunidos do Fórum de Melhores Praticas para o Terceiro Setor da Saúde, na segunda (5).Destacou o papel do terceiro setor no fortalecimento da saúde pública: "A gente é ponte e precisa trazer governo e iniciativa privada junto, para uma gestão eficiente e respeitosa."Paulistano, Kikawa escolheu a carreira na medicina ainda na infância, quando era escoteiro e aprendeu a cuidar de pessoas. Começou a jogar xadrez motivado pelo pai, que foi sua grande inspiração e incentivador. Durante o período da faculdade em Londrina (PR), o progenitor teve câncer.Kikawa conseguiu acompanhar o tratamento em São Paulo por causa de uma greve no campus. A despedida foi a maior motivação da sua vida: "Quero que você me prometa que será um médico amoroso, que entenda bem o doente", disse o pai na última conversa com o filho doutor.Após o adeus e de volta ao Paraná, Kikawa decidiu cursar teologia para ser missionário na África, mas uma grave infecção renal o impediu. A carreira como cirurgião-geral também foi interrompida, desta vez por uma condição crônica, que causava tremores nas mãos. Ainda assim, Kikawa mantinha sua firmeza de propósito. E virou um dos maiores especialistas em endoscopia do país.No Hospital Sírio-Libanês, voltou sua atenção aos pacientes sem perspectivas de cura. E descobriu as "Áfricas" da periferia paulistana. Abandonou a carreira promissora na medicina privada para se tornar um empreendedor social reconhecido mundialmente.Surgiu, assim, a ideia do sistema móvel para exames preventivos, que evoluiu para unidades que também realizam cirurgias. Ele lançou oficialmente na semana passada no Fiis, em Poços de Caldas, uma nova tecnologia social patenteada nos Estados Unidos: o hospital lego, montado em contêineres que funcionam como centros cirúrgicos, salas de exames e consultórios.Ao longo de uma década como empreendedor social, o médico deixa um legado de mais de 2 milhões de pacientes do SUS acolhidos nas centenas de unidades móveis e modulares do Cies Global. Homem de fé e missionário da saúde, ele planejava chegar à África em 2019, quando iria inaugurar uma unidade em Abuja, capital da Nigéria. | empreendedorsocial |
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] | Os agraciados com o Prêmio Empreendedor Social deste ano, cuja cerimônia aconteceu nesta segunda (12) no Teatro Porto Seguro, em São Paulo, têm uma certeza em comum: a vitória é uma forma de projetar o empreendedorismo de impacto social como modelo de negócio cada vez mais viável no Brasil.O troféu mostra que essa forma de empreender também pode ser replicada em outras empresas, na avaliação de Roberta Faria, da Editora Mol, vencedora do Prêmio Empreendedor Social e da Escolha do Leitor ao lado do sócio, Rodrigo Pipponzi. A editora produz livros e revistas vendidos em redes de varejo, e reverte sua verba para 49 ONGs. Disputou a categoria com a Fazenda da Toca, de Pedro Paulo Diniz, e a Luta pela Paz, de Luke Dowdney."Quando começamos, havia apenas empresas tradicionais e ONGs. Hoje, vemos novos negócios sociais e uma geração comprometida com propósito, não só dinheiro", afirmou Roberta.A empreendedora social afirma ainda que, no futuro, não será mais possível abrir um negócio sem levar em conta seu impacto social. Ideia que vai ao encontro da de Raphael Mayer, da Simbiose Social, que levou a categoria Empreendedor Social de Futuro, destinada a jovens de até 35 anos, junto ao sócio Mathieu Anduze.“Só ganhar dinheiro, sem propósito, não faz mais sentido”, disse Raphael no palco, ao receber o prêmio.A Simbiose Social criou uma plataforma que democratiza o acesso a recursos de leis de incentivo permitindo um “match” entre projetos e empresas.Para Anduze, ao amplificar iniciativas bem sucedidas de empreendedorismo social, o prêmio tem um “poder de inspiração” muito mais importante que a visibilidade de seu próprio negócio.“Despertar essa faísca do impacto social em outras pessoas é nosso maior ganho”, afirmou.Eles disputaram o prêmio com André Biselli e Victor Castello Branco, da Courrieros, e Júlia Carvalho, da Fast Food da Política.O Prêmio Empreendedor Social é uma parceria da Folha com a Fundação Schwab, entidade ligada ao Fórum Econômico Mundial, que completa 15 anos em 2019.A premiação tem patrocínio de Coca-Cola, IEL, iniciativa da CNI (Confederação Nacional da Indústria), e Fundação Banco do Brasil. É apoiada pelo Instituto C&A e Instituto Porto Seguro. São parceiros estratégico ESPM (Escola Superior de Propaganda e Marketing), Fundação Dom Cabral, Insper e UOL. | empreendedorsocial |
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] | Os participantes do Fiis (Festival de Inovação e Impacto Social) e a população de Poços de Caldas (MG) tiveram a oportunidade de realizar exames preventivos e consultas oftalmológicas durante o evento.O atendimento gratuito contemplou ainda 40 crianças que passaram por triagem dos dentistas voluntários da Turma do Bem, correalizadora do evento.As consultas foram um uma forma de agradecimento à cidade, que recebeu durante seis dias intensa programação de painéis, workshops, oficinas e atividades culturais. Mais O trabalho chamou a atenção de dentistas que foram ao evento à convite da Odontoprev, e a rede de voluntários da Turma do Bem ganhou novos integrantes.Os médicos da Renovatio atenderam pacientes que aguardavam havia cerca de um ano e meio por uma consulta oftalmológica. "Operei a catarata há quatro anos. Doeu muito, continuou doendo e está sumindo a visão", contou Nazaré Souza, 76.O atendimento dos médicos na terça-feira (6), quando foi comemorado o aniversário da cidade, não decepcionou a aposentada. "A consulta foi ótima, bom demais."Os pacientes também receberam óculos doados. Ralf Toenjes, fundador da Renovatio e integrante da Rede Folha de Empreendedores Socioambientais, disse que a intenção era deixar um legado para Poços de Caldas.A solução foi elogiada por Fátima Helena, 58. "Já recebi um par de óculos e vou pegar outro depois. Excelente."Além dos pacientes agendados no SUS, outros foram encaixados. "Abrimos 300 vagas, mas chegou gente o dia inteiro. É uma oportunidade importante para a população."Nos dois primeiros dias, foram atendidos os participantes do Fiis, que compraram 118 pares de óculos do negócio social VerBem. A iniciativa, também criada por Toenjes, ajuda a garantir a doação dos óculos da Renovatio."São pessoas engajadas na causa social, entendem nosso modelo de ter negócio de impacto que ajuda a financiar uma causa importante."Assim como o ônibus, fez sucesso a carreta do Cies Global (Centro de Integração de Educação e Saúde). Durante dois dias, um clínico geral fez um painel de glicemia e mediu o risco cardiológico dos interessados."O propósito é trazer a mentalidade da prevenção", afirmou o médico Roberto Kikawa, fundador da organização e integrante da Rede Folha.O atendimento humanizado foi destacado pelos pacientes. "É bom para a gente que não tem tempo", disse Ana Paula Lima, 35, funcionária do Graacc (Grupo de Apoio ao Adolescente e à Criança com Câncer) e participante do Fiis. "No hospital, é muito rápido. Às vezes, o médico está com mais pressa que a gente."A carreta acabou atraindo mais pacientes. "Fiquei sabendo pela televisão", afirmou João Sandi, 47.Para o prefeito de Poços de Caldas, Sérgio Azevedo (PSDB), as ações contribuíram muito para o serviço público de saúde. "Impactou profundamente nossa comunidade, levando um atendimento mais ágil a pessoas que realmente necessitavam."A promoção de consultas em formatos alternativos ganha mais um capítulo. O médico Roberto Kikawa anunciou a construção de "hospitais lego" no Brasil, nos Estados Unidos e na Nigéria.Trata-se de unidades hospitalares construídas em contêineres descartados. "O que fazemos é construir módulos de centros cirúrgicos, endoscopia, tomografia, ressonância. Unindo essas unidades móveis, você tem um hospital."Kikawa diz que o sistema, que atende sob demanda otimiza os custos e gera impacto social, promovendo a saúde forma sustentável.No Brasil, a instalação está prevista para o primeiro trimestre de 2019, na zona oeste de São Paulo. Decidida a construção, o hospital deve ficar pronto em 60 dias. | empreendedorsocial |
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] | Festa, shows, troca de experiências, rodas de conversas, dinâmicas de grupo, concurso de fantasias, entre painéis, workshops, oficinas e masterclasses: assim foram os seis dias e as cinco noites de intensa vivência e aprendizados de um festival que atraiu uma média de 800 pessoas por dia.Entre os tradicionais Cassino e Hotel Palace, cenários históricos de Poços de Caldas, a cidade mineira se abriu para acolher o movimento de um empreendedorismo social festivo e realizador.Confira os destaques abaixo. Refeições servidas por diaLitros de bebidas consumidosPessoas circularam por dia pelo localAtendimentos em triagem dentáriaExames médico-preventivos realizadosÓculos de grau vendidosÓculos de grau doadosAtendimentos do SUS em mutirão oftalmológicoSocial Makers participaram | empreendedorsocial |
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] | Temperamentos e interesses tão diferentes podem acabar em conflito. Ou em um projeto bem-sucedido. Victor Castello Branco, 29, é emotivo, inquieto, extrovertido. Formado em administração, fez pós-graduação em marketing. Torce pelo Santos. Com 28 anos, André Monteiro de Barros Biselli costuma agir com frieza e se caracteriza pela prudência. Graduado em direito, especializou-se em economia. É palmeirense. Apesar das dissonâncias, Victor e André cultivam uma amizade de quase duas décadas. Além disso, são sócios da Courrieros, que se dedica a entregas com bicicletas na cidade de São Paulo. Aptidões distintas mantêm vivo o negócio de impacto, que se equilibra entre a busca pelo lucro e a promoção de inclusão social e sustentabilidade.“Deixamos de lado nossos pequenos desentendimentos para nos concentrar no que interessa”, diz André. Victor completa, brincando: “A gente quase se mata nas discussões, mas dá certo no fim.” Ao longo de seis anos, a empresa já empregou mais de 300 pessoas. Atualmente, possui 45 ciclistas contratados e 50 autônomos, que incluem refugiados e ex-presidiários. Nasceu com um investimento de R$ 40 mil e deve faturar cerca de R$ 3 milhões neste ano. Fazem parte da clientela Netshoes, Reserva e Amaro. A Courrieros esteve entre as poucas empresas que se beneficiaram com a paralisação dos caminhoneiros, em maio. Como não depende de combustível para as entregas urbanas, viu o número de pedidos quintuplicar nesse período. Um lance de criatividade contribuiu para o “boom”. Dono de uma cachaçaria, Victor bancou o professor Pardal. Mudou o processo de produção e transformou litros de pinga em álcool, o combustível que abasteceu os utilitários que buscam os produtos nos centros de distribuição dos clientes e levam até a sede da Courrieros.Católicos praticantes, Victor e André cresceram com vontade de empreender, desde que houvesse um propósito. Eles se conheceram na pré-adolescência no Clube de Campo de São Paulo, reduto de classe média alta paulistana, que ocupa uma área de mais de 1 milhão de m² na zona sul da cidade. Entre brincadeiras de polícia e ladrão e jogos de futebol, iam de um lado para o outro, pedalando. Também tinham o hábito de ir às missas na igreja do clube todo sábado à noite. Religiosidade que os impulsionou para o voluntariado. Em agosto de 2007, um terremoto afetou a região sudeste do Peru. Cinco meses depois, os amigos foram à cidade de Chincha Alta para ajudar no mutirão para demolir as casas destruídas pelos tremores, etapa que antecedia a reconstrução. Os anos passaram, tempo para que vivenciassem carreiras convencionais. Em 2011, deram início a discussões sobre um novo rumo profissional. Em um almoço, Victor sugeriu a André que trouxessem para São Paulo um modelo de entregas com bicicletas que havia conhecido nos EUA. Começava a nascer a Courrieros Entregas Ecológicas, que abriu as portas em outubro de 2012. “Fui o primeiro funcionário. Não sabia se duraria um mês, um ano, dez anos... Mas resolvi entrar de cabeça”, lembra Julio França, 28, hoje à frente da oficina que presta serviços para a Courrieros. “Devido ao desgaste físico, o trabalho de entrega com a bicicleta não é para a vida inteira”, afirma André. “Nossa preocupação é que o ciclista saia da Courrieros em condições melhores do que entrou.” Logo os sócios enfrentaram as oscilações do mercado. Em junho de 2013, veio a confirmação de que corriam a trilha certa. Foram à Guatemala para receber o prêmio Eco-Challenge, promovido pela Young Americas Business Trust, plataforma de apoio a jovens empreendedores. A empresa se consolidava, crescia o número de ciclistas. De repente, o baque. Em outubro de 2014, André foi avisado por telefone de que um ciclista da Courrieros havia sofrido grave acidente no cruzamento das avenidas Paulista e Brigadeiro Luís Antônio. A bicicleta tinha se chocado com um ônibus. O entregador foi levado a um hospital, onde morreu. “Foi o nosso pior momento”, lembra André. Passado o velório, os sócios cogitaram fechar a empresa, mas receberam apoio dos funcionários para mantê-la. A partir de então, começaram a suspender e até demitir ciclistas em caso de desrespeito a itens de segurança. “A fatalidade nos fortaleceu. Passamos a colocar tudo em nova perspectiva, inclusive problemas financeiros”, conta Victor.A Courrieros soube se levantar da queda para atrair novos clientes. Segundo Gilberto Avi, diretor de operações da Nespresso, a sustentabilidade foi decisiva para fechar a parceria, após comprovada eficiência para realizar entregas no mesmo dia do pedido. “Em São Paulo, especialmente nas áreas mais movimentadas, a bicicleta consegue performance melhor do que os meios de locomoção tradicionais”, diz o executivo. A cicloativista Renata Falzoni ressalta os ganhos ambientais e de mobilidade. “A Courrieros conecta a cidade na distribuição de mercadorias de uma forma lúdica, com saúde, sustentabilidade. Isso pode ser uma revolução. Muda a forma de pensar a logística, com base na força humana, e não na dos motores dos combustíveis.” Além de criar uma espiral positiva, o modelo da Courrieros é qualificado de “fantástico” por Falzoni. “A forma como eles trabalham com bicicleta, tornando-a ferramenta de inclusão é algo inovador.” Quando começou como entregador, há nove meses, o venezuelano Francisco di Salvatore, 29, corria a cidade de bike com cápsulas de café na mochila. Atualmente ele faz entregas para três restaurantes. “Expliquei que era refugiado e, por isso, não tinha muitos documentos. Eles me aceitaram”, conta Francisco, que se divide entre o trabalho na Courrieros e as aulas de espanhol. “O maior problema para o refugiado é o preconceito. Muitos nos veem como uma bactéria”, diz o venezuelano, que encontrou no serviço de delivery ecológico um habitat inclusivo. “A gente simplesmente não fecha as portas, o que, de uma forma natural, acaba atraindo essas pessoas”, explica André. Pedalando pelo asfalto, entre pedras e buracos e congestionamentos, a Courreiros dá mostras que pode ir longe. Ecolivery Courrieros Fundação 2012Área de atuação Mobilidade urbana e inclusão | empreendedorsocial |
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] | "O Brasil vai dar certo porque eu quero." Fernando Assad, fundador do Programa Vivenda, tomou emprestado a frase de Caetano Veloso para injetar esperança em uma das seis rodas de conversa de integrantes da Rede Folha no Fiis (Festival de Inovação e Impacto Social).Os 37 empreendedores sociais da rede que bateram ponto em Poços de Caldas (MG) foram convidados também a participar de uma oficina comandada por Karen Worcman, do Museu da Pessoa. Trabalharam memória, contexto e narrativa em uma metodologia que constrói uma linha de tempo da trajetória do empreendedorismo social no país.Os dois momentos fazem parte do projeto "O Brasil dos Empreendedores Sociais", que celebra os 15 anos da parceria da Folha e da Fundação Schwab para a realização do Prêmio Empreendedor Social no Brasil, em 2019.Encontros que foram além da troca de experiências e que revelaram a potência transformadora de líderes socioambientais. | empreendedorsocial |
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] | Ao completar 20 anos, a Fundação Schwab, que realiza o Prêmio Empreendedor Social ao redor do mundo, reforça a importância do ecossistema ao lançar três novas categorias no concurso, que reconhece empreendedores sociais em mais de 60 países (leia quadro ao lado). Em entrevista exclusiva à Folha, Hilde Schwab fala sobre o ecossistema no Brasil. Quais são os principais marcos da Fundação Schwab nesses 20 anos? Começamos com menos de 30 dos principais empreendedores sociais já consolidados quando o conceito ainda era incipiente. Durante duas décadas construímos a maior comunidade de empreendedores sociais: mais de 350 fundadores e diretores-executivos de organizações que contribuem para a missão do Fórum Econômico Mundial de melhorar o estado do mundo.Qual o papel do Fórum Econômico Mundial nesse processo? É preciso legitimidade e visibilidade internacionais. Empreendedores sociais da nossa rede regularmente participam do Fórum Econômico Mundial, em Davos, ao lado de líderes de Estado e importantes lideranças. Isso gera atenção da mídia e leva a novos financiadores, investidores ou parceiros governamentais. Também construímos uma comunidade. Eles celebram realizações, aprendem com sucessos e reveses e ajudam uns aos outros.Como o empreendedorismo social ganhou espaço e relevância dentro do Fórum Econômico Mundial? Quando inauguramos a comunidade de Empreendedores Sociais no Fórum Econômico Mundial em 1998, o conceito e até mesmo o termo era novo, não tão bem compreendido. Ao longo dos anos, a comunidade cresceu em tamanho e relevância, com soluções inovadoras para alguns dos problemas mais prementes do mundo. Hoje, empreendedores sociais se envolvem em pé de igualdade com empresas e governos mais importantes do mundo para escalar ou replicar seus modelos ao redor do mundo.Qual o sentido de lançar categorias na premiação? Reconhecer o fato que a inovação social requer líderes visionários em todos os setores. Há um interesse crescente de governos, negócios e universidades em desenvolver e fomentar suas abordagens em inovação social junto com empreendedores sociais. As novas categorias do prêmio irão permitir à Fundação Schwab engajar diretamente líderes de um ecossistema mais amplo e adotar colaborações mais profundas e de impacto.Quais as contribuições dos brasileiros para a comunidade global da Schwab? Eles atacam alguns dos problemas mais urgentes do país, incluindo reabilitação de condenados, modernização do sistema educacional por meio do ensino digital e proteção da Amazônia. Carlos Pereira, da Livox, fornece tecnologia para que pessoas com deficiências possam se comunicar e aprender. Ele encontrou outros três empreendedores no Fórum Econômico Mundial e formaram parceria para levar o modelo para a Europa.Como avalia o crescimento do ecossistema do empreendedorismo social no Brasil? Admiro os brasileiros que trabalham para fazer a mudança social acontecer em um contexto difícil. Vemos o ecossistema crescer, além de termos empresas, investidores, governos e organizações de mídia influentes olhando para modelos de sucesso.O mundo se tornou um lugar melhor desde que o empreendedorismo social se tornou um movimento global? Sim! Empreendedores sociais são meus exemplos. Trabalham em contexto desafiador e até adverso. Persistem, mesmo diante de retrocessos e frustrações. E coletivamente têm transformado a vida de centenas de milhões de pessoas no mundo, fornecendo educação, oportunidade, meios de subsistência e dignidade. É uma das grandes alegrias de minha vida amplificar o trabalho desta comunidade global.Realizadora do Prêmio Empreendedor Social no mundo e parceira da Folha no Brasil, entidade amplia reconhecimento e representatividade de sua rede internacionalIntraempreendedor Social CorporativoIdentifica líderes de empresas que trabalham para desenvolver novos produtos, iniciativas, serviços ou modelos de negócios que visem desafios socioambientais e beneficiem populações de baixa renda, ao mesmo tempo que gerem retorno financeiro ou benefícios para as corporaçõesIntraempreendedor Social Setor PúblicoReconhecimento de inovadores sociais como legisladores, responsáveis por políticas públicas, líderes de entidades governamentais ou mistas e de organizações internacionais que utilizam o poder empreendedorismo social para criar bem público com ferramentas e políticas adequadas'Thought Leader' da Inovação SocialPremiação destinada a especialistas reconhecidos e respeitados, como acadêmicos, autores, desenvolvedores de ecossistemas e fornecedores de serviços técnicos, que contribuem para o conhecimento e a prática globais de empreendedorismo e inovação social | empreendedorsocial |
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] | O Prêmio Empreendedor Social reconhece em sua 14ª edição negócios e iniciativas de impacto social que transformam a realidade brasileira em áreas estratégicas.Os vencedores foram escolhidos entre 160 inscritos e premiados nesta segunda-feira (12), em São Paulo."Em sua diversidade, os finalistas de 2018 oferecem soluções para um Brasil que precisa ser mais sustentável e eficiente no campo e nas cidades", afirma Maria Cristina Frias, diretora de Redação da Folha, sobre a categoria realizada em parceria com a Fundação Schwab, entidade-irmã do Fórum Econômico Mundial. O troféu de Empreendedor Social do Ano 2018 foi conquistado por Roberta Faria e Rodrigo Pipponzi, sócios da editora Mol. Com seus produtos socioeditoriais, a empresa social já distribuiu R$ 25 milhões em doações para ONGs.Eles saem duplamente vitoriosos por conquistarem a predileção do júri e a dos internautas. Venceram na categoria Escolha do Leitor, com recorde de engajamento: 80,1% dos mais de 500 mil votos da enquete realizada no site da Folha nos últimos 40 dias.Disputaram a categoria principal Pedro Paulo Diniz, da Fazenda da Toca, e Luke Dowdney, da Luta pela Paz.A Folha também reconhece na categoria Empreendedor Social de Futuro iniciativas ainda em fase inicial."São jovens com imenso potencial transformador e que neste ano mostram como o Brasil pode usar com mais eficiência recursos de renúncia fiscal, melhorar a mobilidade urbana com entregas ecológicas e usar jogos para promover educação política e cidadã", afirma Sérgio Dávila, editor-executivo do jornal.Entre os empreendedores sociais de até 35 anos, os vencedores foram Mathieu Anduze, 25, e Raphael Mayer, 24, fundadores da Simbiose Social. Superaram na preferência do júri André Biselli e Victor Castello Branco (Ecolivery Courrieros), e Júlia Carvalho (Fast Food da Política).Para atender a todo o ecossistema de empreendedorismo social no país, a Folha lança neste ano uma categoria para premiar projetos e ONGs que endereçam causas e problemas emergenciais brasileiros. "O Troféu Grão nasce com o objetivo de dar visibilidade e chancela para pequenas iniciativas de grande impacto social", explica a editora do Prêmio Empreendedor Social, Eliane Trindade.O nome remete a germinar, criar algo e gerar vida, além do fazer de grão em grão. Conceitos levados em conta para a escolha feita pelo comitê organizador da premiação. O Troféu Grão de 2018 vai para a UMA (União de Mães de Anjos), grupo de militantes em defesa dos direitos de crianças com síndrome congênita do vírus da zika em Pernambuco.A equipe de avaliação formada por jornalistas da Folha e consultores independentes foi a quatro estados ver o impacto das organizações que chegaram à final. Trabalho que resultou em 108 páginas de relatório para o júri, em documentários e nos perfis publicados neste caderno.O Prêmio Empreendedor Social tem patrocínio de Coca-Cola, IEL, uma iniciativa da Confederação Nacional da Indústria, e Fundação Banco do Brasil. Conta com apoio de Instituto C&A e Instituto Porto Seguro. ESPM, Fundação Dom Cabral, Insper e UOL são parceiros estratégicos. | empreendedorsocial |
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] | As organizações que trabalham para levar atendimento médico de ponta e melhorar a qualidade de vida de pacientes compartilharam, no Fiis (Festival de Inovação e Impacto Social), suas soluções e de que forma podem, juntas, potencializar o trabalho de cada uma.Elas se reuniram durante seis dias no Fórum Melhores Práticas para o Terceiro Setor da Saúde, realizado pela Alianza Latina, rede de organizações conduzida pela Abrale (Associação Brasileira de Linfoma e Leucemia).A programação, que integrou o festival neste ano, incluiu painéis sobre como usar dados na área da saúde e as melhores práticas na relação com a imprensa. O evento reuniu organizações com histórias semelhantes.Adriana de Justo batalhou para obter informações sobre a doença do filho, talassemia major, assim que Augusto foi diagnosticado, aos três meses. Também conhecida como anemia do Mediterrâneo, a doença genética sem cura altera a produção de hemácias, proteína do sangue que transporta oxigênio para os tecidos do organismo.Os estudos que encontrava estavam em inglês, e os médicos da Argentina, onde a família vive até hoje, pouco sabiam sobre a síndrome. "Não havia registro de pacientes com a doença, faltava informação. Partimos absolutamente do zero", relembra.A doença é rara –em todo o mundo, 200 mil pessoas fazem tratamento regular, segundo a Federação Internacional de Talassemia.Logo após o diagnóstico, começaram as transfusões. Aos três anos, Augusto passou a receber medicação intravenosa no hospital, com uma bomba que circula a droga por 12 horas em média, por pelo menos cinco dias na semana. Foi assim até completar 22 anos; ele está com 36.Os esforços para conseguir o melhor tratamento para o filho motivaram Adriana a fundar a Fundatal (Fundação Argentina de Talassemia), que reúne cerca de 120 famílias de pacientes com a doença.Hoje a fundação oferece assessoria jurídica para as pessoas em tratamento, principalmente quando o governo falha em fornecer a medicação regularmente. Um paciente gasta mensalmente, em média, 100 mil pesos argentinos (R$ 10.465), dependendo da cotação do dólar.A mãe de Augusto também foi responsável pela entrada da medicação mais moderna do país. Os comprimidos que substituem o processo de circulação intravenosa estavam em desenvolvimento quando Adriana reuniu-se com representantes do laboratório e conseguiu, dois anos depois da primeira conversa, que a Argentina fosse incluída nos testes clínicos da droga.Após a aprovação, liderou o movimento que pressionou o governo a oferecê-la gratuitamente. Além disso, fornece informações em espanhol, apoio psicológico e atua em rede com outras fundações de pacientes com doenças raras que passam por dificuldades semelhantes. Hoje, dedica-se integralmente à organização, da qual Augusto é voluntário nas horas vagas.A história da mãe lembra a de Merula Steagall, também diagnosticada com a doença e que faz um trabalho semelhante no Brasil. Empreendedora social da Rede Folha, ela trabalha na Associação Brasileira de Talassemia para elaborar políticas públicas voltadas aos pacientes da doença.No Fiis, as duas representantes das organizações se encontraram, junto a outros cerca de cem latino-americanos. Mais do que uma história de sobrevivência, elas mostram a batalha pela garantia de melhores condições de tratamento.Augusto disse que as transfusões de sangue a cada três semanas para tratar a doença e a grande parte da infância passada no hospital não fazem com que se sinta diferente. "Fui criado para ser livre." | empreendedorsocial |
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] | Na viagem de formatura do ensino médio para Cancún, Raphael Mayer, 24, embarcou como empreendedor. Mathieu Anduze, 25, foi um dos cerca de 80 clientes de um pacote que seu colega de classe negociou com uma agência de turismo. A trajetória dos dois voltaria a convergir anos depois, quando deixaram seus empregos em multinacionais para empreender com propósito. Desde cedo e em meio à separação dos pais, Raphael canalizava sua veia de mercador: aos sete anos, na 1ª série do ensino fundamental, vendia para os coleguinhas de classe lápis de cor que customizava com gesso e tinta, emprestados da mãe arquiteta. “Era o rei da cantina”, conta ele sobre o dinheiro que descolava para suas pequenas vontades. Não foi diferente no ensino médio, quando acertou com a agência de turismo que, se conseguisse engajar mais alunos, sua comissão seria a viagem de formatura. “Eles iam com panfletos na escola, e aquilo não ia vender nunca. Gravei um DVD e teve recorde de vendas.” Foi o passaporte para curtir as águas caribenhas não só na com sua turma de formatura, mas nos dois anos seguintes. Mathieu também é inquieto, traço que vem do avô argelino. “Ele viajou muito, sempre se desafiou.” O patriarca trouxe a família ao vir trabalhar como engenheiro no Brasil. Apesar de ter sangue francês pelo lado do pai, também engenheiro, e da mãe, designer, o jovem nascido e criado em São Paulo trocou o Lycée Pasteur pelo colégio São Luís, onde conheceu o futuro sócio. A Simbiose Social foi fundada em 2017 para democratizar o acesso aos recursos de leis de incentivo com uma plataforma que permite às empresas encontrarem projetos alinhados com suas demandas. Foi ainda na escola que Mathieu se deu conta de como as injustiças o incomodam. “Minha ficha caiu.” Incentivado a sair da bolha pelos pais, ele e outros adolescentes da escola de elite paulistana foram voluntários em projeto para triar lixo na periferia. Na faculdade, tanto Mathieu, na ESPM (Escola Superior de Propaganda e Marketing), quanto Raphael, no curso de administração na FGV (Fundação Getúlio Vargas), cultivaram o espírito empreendedor. Um fazia consultoria para ONGs na ESPM Social; o outro prestava serviço em uma Empresa Júnior. Sempre em contato, os jovens acabaram escolhendo a Inglaterra para um intercâmbio em 2014. No início daquele ano, Raphael partiu para fazer um curso de inglês e outro na London Business School. Ao final, quis permanecer por lá nas férias e viu uma oportunidade na Copa do Mundo do Brasil. Decidiu oferecer um acordo ao dono de uma boate: fazer promoções para atrair torcedores para assistir aos jogos. Apresentou o conceito de oferecer torres de chope e montou uma proposta que incluía uma dose de tequila grátis a cada gol. “Vendia cada mesa para dez pessoas por 100 libras (R$ 525). Depois que vendi um jogo da Bósnia, vendia qualquer um”, conta o brasileiro. Enquanto Raphael retornava ao Brasil, Mathieu partia para Londres para fazer um estágio. Corintiano apaixonado, foi conhecer o Corinthians Casuals, que originou o clube paulistano e está na oitava divisão inglesa. Acabou voluntário por seis meses. O brasileiro ajudou a promover a vinda do Casuals ao Brasil para um amistoso em São Paulo. “Arrecadamos R$ 200 mil com patrocinadores em um dia”, conta Mathieu. Bombou o evento em um programa esportivo na TV, ao lado do ídolo Netto.De volta ao Brasil, os dois entraram em programas de trainees: Raphael, na Ambev, e Mathieu, na Unilever. Por coincidência, foram trabalhar em áreas que se ocupavam do recurso para leis de incentivo fiscal. Logo se deram conta de que queriam empreender, e o aprendizado no mundo corporativo veio a calhar. Raphael convidou Mathieu para montar um negócio. A ideia surgiu quando Helena Miguel, prima de Raphael, pediu ajuda para inscrever um projeto para captar recursos via Lei Rouanet. “Ela fundou o Pronto Sorrir, que atua com humanização hospitalar com crianças”, diz Raphael. A dupla sabia que as verbas de renúncia fiscal muitas vezes eram definidas quase no prazo limite e sem critérios claros. “Pela primeira vez usei a minha habilidade em vendas para fazer recurso com um propósito maior”, afirma o administrador de empresas,sobre o desafio de conseguir o aporte de R$ 438 mil e levar o Pronto Sorrir para hospitais públicos. “Isso virou uma chave dentro de mim.” Diante da insistência para auxiliar outros empreendedores sociais a vencer entraves, os universitários viram nisso um potencial de mercado. O modelo de negócio da futura startup social foi tema do trabalho de conclusão de curso de Raphael na FGV, com ajuda de Mathieu, que se formava na ESPM. Trabalharam a quatro mãos para avaliar o mercado de leis de incentivo fiscal e propuseram uma solução inovadora para empresas e captadores. “Todo mundo falava que aprovar o projeto era fácil, mas captar recurso era impossível”, lembra o administrador. No âmbito federal, 71% dos projetos aprovados não saem do papel; e dos R$ 3 bilhões disponíveis para a renúncia fiscal em 2016, cerca de R$ 1,6 bilhão, quase metade, não foram utilizados. Chegar às informações não foi fácil. “Ao ligar na Receita Federal para pedir o histórico de investimento de todas as empresas do país, só faltaram rir.” Como são dados públicos, usaram a Lei de Acesso à Informação. Foi quando ganharam outro sócio, o ex-programador da IBM Tadeu Silva, 28, que desenvolveu robôs para baixar os dados públicos. Horas depois de começar a coleta das informações, os sitemas dos ministérios e da Receita Federal ficaram fora do ar. “Achei que o Japonês da Federal ia aparecer na minha porta”, brinca Mathieu. Após ajustar o robô, que era mais rápido do que o sistema do governo permitia, a Simbiose Social tinha em mãos um banco de dados de mais de 182 mil projetos sociais, culturais e ambientais do país. “Temos na nossa base o histórico do que cada empresa fez com recursos de renúncia fiscal no país nos últimos 25 anos e para onde foi cada centavo”, diz Raphael. “São mais de R$ 80 bilhões mapeados e 60 mil CNPJs.” Em parceria com o FGVCenn (Centro de Empreendedorismo e Novos Negócios da FGV), estão criando um ranking nacional. O I3C (Índice de Investimento Incentivado em Cultura) pontua os projetos a partir do impacto social que geram e como as as empresas investem na área. “Além de apoiar as empresas para investir melhor, é uma forma de mostrar para a sociedade como elas estão evoluindo na democratização do investimento sociocultural”, explica Edgard Barki, coordenador do FGVCenn. O índice está previsto para ser lançado em março de 2019. “É para valorizar quem faz bem”, afirma Mathieu. Lição que os sócios da Simbiose Social aprenderam com Wellington Nogueira, fundador do Doutores da Alegria, empreendedor cansado da guerra de captar recursos. Pioneiro em se travestir de palhaço para levar alegria aos hospitais, Nogueira inspirou o Pronto Sorrir, ONG que contou com ajuda primordial dos futuros sócios da Simbiose. Helena, quando criança, assistia aos ensaios do Doutores da Alegria ao lado de pai, médico que abriu as portas do Hospital das Clínicas, em São Paulo, para a trupe de palhaços. “A teia da vida é uma coisa linda”, afirma Nogueira. “E esta se formou e se traduz como simbiose, quando a mágica acontece.” Simbiose SocialFundação 2017Área de atuação Gestão de recursos de leis de incentivo para área sociocultural e ambiental | empreendedorsocial |
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] | A troca de gerações no comando de empresas e grupos econômicos faz bem às finanças sociais. É o que demonstra a evolução por faixa etária dos investimentos de impacto, aqueles alocados em negócios que aumentam a probabilidade e o ritmo de solução de problemas socioambientais."No Brasil, sentimos que as novas gerações são as grandes mobilizadoras dessas mudanças nas famílias: 89% dos herdeiros querem fazer investimentos de impacto", diz Rodrigo Tavares, fundador e presidente do Granito Group, que opera em São Paulo e Zurique. Tavares presta serviços de consultoria e assessoria financeira para family offices, estruturas que gerem investimentos e patrimônio de grandes fortunas. Segundo ele, que integroru o painel "Nova Geração de Investidores de Impacto", realizado domingo (4), no Fiis, quanto mais velhos os clientes, menor o interesse em investimentos de impacto."Na geração X o índice é de 70%; entre os 'baby boomers' cai para 49%", diz o português radicado no Brasil, referindo-se respectivamente a investidores na faixa dos 40 e dos 60.Fernando Setúbal e Rodrigo Pipponzi são a prova dessa evolução geracional entre famílias brasileiras de alta renda. Na faixa dos 30, eles começam a influenciar os investimentos do portfólio familiar."Minha família é dona de uma grande rede de varejo, e naturalmente começamos a ter discussões de como criar um legado e devolver para a sociedade", diz Pipponzi, filho do fundador da rede Droga Raia. "É um processo mudar mentalidades e mostrar que existe outra forma de fazer negócio e investir para gerar impacto positivo."Os Pipponzi estão entre o grupo de 12 family offices que investem em seis negócios de impacto no Brasil com o suporte do ICE (Instituto de Cidadania Empresarial)."Estamos caminhando para um mundo em que será antiético investir em empresa que só visa o lucro", afirma Célia Cruz, diretora do ICE, que abriga e articula a Aliança pelos Investimentos e Negócios de Impacto.O movimento de finanças sociais é global e vem sendo acompanhado por Fernando Setúbal, expoente da nova geração da família de banqueiros. No painel do Fiis, ele relatou viagens aos Estados Unidos e ao Reino Unido para ver de perto a tendência."O desafio é conseguir ampliar os investimentos e medir os diferentes níveis de impacto", diz Setúbal, que é doutor em economia e membro do comitê financeiro da Fundação Tide Setubal.Chama a atenção do economista o fato de cada vez mais empresários buscarem negócios que tragam algum benefício à sociedade e sejam financeiramente sustentáveis.Na esteira dessa tendência, fundos e consultorias têm atuado em um nicho cada vez mais relevante."O PIB combinado do mundo soma cerca de US$ 85 trilhões. Desses, US$ 23 trilhões, ou seja 27%, são de economia sustentável", explica o fundador do Granito Group. "Então, finanças sustentáveis não são algo periférico, marginal. Já correspondem a um quarto do mercado de capitais."Para Célia Cruz, quando uma família de alta renda decide mover recursos para negócios de impacto socioambientais, acaba por alavancar uma série de outros atores no ecossistema."Nossa meta é que, até 2020, mais famílias brasileiras movam de 1% a 3% de seu portfólio para produtos de impacto. Para isso é preciso que os bancos entrem, oferecendo mais negócios e produtos com esse perfil", afirma Célia.De acordo com o presidente do Granito Group, os family offices foram os últimos a chegar aos investimentos de impacto, globalmente. No entanto, atualmente 38% deles já fazem esse tipo de aposta, dentro do que Tavares chama de uma floresta de modelos e possibilidades sustentáveis de investimentos de impacto. "E 45% das famílias querem crescer seus portfólios nesta seara."No Brasil, nos últimos anos, foram R$ 131 milhões de investimentos direcionados para a área. "Precisamos mover engrenagens para trazer mais capital para esse campo. Se olharmos para a filantropia e os investimentos do governo, não há recursos suficientes para bancar toda a inovação social de que o Brasil precisa."Um discurso que encontra eco entre os mais jovens, segundo Tavares. "Várias famílias brasileiras têm Fernandos e Rodrigos, interessados em mobilizar investimentos de impacto dentro de seus family offices", conclui o consultor.27% é a parcela da economia global que possui ativos geridos sob o ângulo da responsabilidade social e ambiental, o que corresponde a US$ 23 trilhões1% desse mercado, apenas, é de investimentos de impacto, no qual os aportes são feitos em produtos ou serviços que geram impacto positivo mensurável38% dos family offices (estruturas de gestão de patrimônio de famílias ricas) investem em empreendimentos sustentáveis45% deles pretendem aumentar os investimentos desse tipo nos próximos 12 mesesFonte: Global Sustainable Investment Alliance (GSIA); UBS | empreendedorsocial |
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] | Ninguém esquece a cena do aniversário de Guilherme no ano passado. Quem conta é sua mãe, Germana Soares, 27.Família e amigos estavam reunidos em um salão na região metropolitana do Recife. Tinham cantado o parabéns, quando ela levou o garoto no colo para perto do bolo. "Segurei seu braço direito, e ele levantou o esquerdo para pegar a vela. Todo mundo parou e começou a gritar. Foi lindo."A comoção tem justificativa. Portador de síndrome congênita associada ao vírus da zika, Guilherme tem uma série de dificuldades neurológicas que se manifestam com mais intensidade em um lado do corpo. Poucos meses antes da festa, nem sequer abria a mão esquerda.Seu movimento no braço, explica Germana, se enquadra em uma série de detalhes que mães de crianças com a condição aprenderam a ver como grandes conquistas.Entre outros exemplos, está também o dia em que Gleyse Kelly da Silva, 30, viu Maria Giovanna, 3, erguer o tronco por alguns segundos. Ou o instante em que Maria Lucivânia Ferreira, 22, observou Jhonny Pablo, 2, esticar o braço para pegar um brinquedo.As três mulheres fazem parte da UMA (União de Mães de Anjos), vencedora do Troféu Grão, que reúne mães de 409 crianças com sequelas de infecção do vírus da zika em Pernambuco.A doença é transmitida pelo Aedes aegypti, mesmo mosquito da dengue, febre amarela e chikungunya. A proliferação do inseto é favorecida em locais com saneamento deficiente --como Pernambuco, estado cujo índice de tratamento de esgoto é de 30%.Quando contraída pela mãe na gestação, a zika pode causar diversas alterações neurológicas graves no feto. A mais conhecida é a microcefalia, mas as crianças afetadas podem apresentar problemas motores, cognitivos, de visão e de audição.Segundo o Ministério da Saúde, foram confirmados 3.226 casos no país desde 2015 --quase dois terços no Nordeste. Em Pernambuco, são 456 registros.As conquistas da mães que integram a organização vão desde os pequenos avanços dos filhos a importantes medidas que elas pressionaram o poder público a tomar. Entre elas, estão a incorporação de medicamentos ao SUS e a prioridade de acesso ao programa Minha Casa Minha Vida às famílias afetadas."Percebemos que, como fomos vítimas do descaso do poder público, deveríamos ser a prioridade da prioridade", diz Germana.A história da UMA começou no dia 22 de dezembro de 2015, data em que Germana conheceu Gleyse, arrecadadora de pedágio que tinha três filhos quando descobriu a quarta gestação. O caçula era bebê. "Entrei em depressão e chorava muito, até que soube que esperava uma menina. Era meu sonho", diz Gleyse. No quinto mês de gravidez, descobriu que Maria Giovanna tinha uma deficiência. No sétimo, que era microcefalia.Já Germana havia tentado engravidar por seis anos. Conseguiu no ano da zika e da crise econômica. No sexto mês da gestação, seu então companheiro perdeu o emprego. Quando Guilherme nasceu, foi diagnosticado com a síndrome.Na fila do Hospital Universitário Oswaldo Cruz, as duas, entre um atendimento e outro, trocaram telefones. Fizeram um grupo de WhatsApp com mais seis mães.Começaram a trocar informações sobre mutirões de atendimento, remédios e outras dúvidas comuns. Em grupo, pensou Germana, teriam mais força ao exigir ações do poder público. Partiu em busca de casos no interior.Procurou uma emissora de rádio de Caruaru e 19 mães apareceram para a primeira reunião. Uma delas era Bárbara Ferreira da Silva, 30, que tinha acabado de receber o diagnóstico do filho. "Vi que era uma mãe muito guerreira e quis ajudar", conta Bárbara, hoje líder da UMA para o agreste do estado.De rádio em rádio, a associação chegou ao sertão e hoje tem mãe de Recife a Petrolina, a 713 km da capital. Segundo a fundadora, a abrangência faz toda a diferença. "Quando vou a algum lugar, chego com força. Sou Germana, mãe de Guilherme, e represento mais de 400 mães."Fazem parte de sua rotina à frente da UMA reuniões com prefeitos, secretários e promotores para a incorporação de remédios e tratamentos.Uma das conquistas é a inclusão do anticonvulsivante levetiracetam na lista do SUS. Ao falarem umas com as outras, as mães da UMA perceberam que o medicamento era um dos mais eficazes para seus filhos e resolveram pressionar pela incorporação.Outro marco da associação foi a doação de uma casa por uma empresária do Recife que quer se manter anônima. Contribuições voluntárias como essa e campanhas de arrecadação são a principal fonte de receita da entidade.Na sede, alimentação e hospedagem são oferecidas a famílias de outras cidades que precisam vir para a capital em busca de tratamento. Entre os voluntários estão a mãe e o pai de Germana --uma exceção masculina, já que a maioria dos companheiros saiu de casa após o nascimento de filhos com sequelas da infecção pelo vírus da zika, de acordo com levantamento da associação.Nos múltiplos papéis de mães, pais e cuidadoras, elas fazem barulho. "Quero mostrar que meu filho existe, que eu existo, e que este país, estado e município também existem para mim", diz Germana.Para médio e longo prazo, os objetivos são criar um centro de reabilitação na sede da entidade e a aprovação de lei que dá pensão às famílias.Se o futuro é incerto, no curto prazo, efeitos da articulação de mulheres já são perceptíveis, segundo a infectologista Regina Coeli, que acompanha cerca de 120 crianças com a síndrome. "Algumas me surpreenderam nesses três anos", diz. "Há as que não sustentam a cabeça, mas algumas andam, compreendem e dão beijinho. A evolução é pela garra das mães."Prestes a fazer aniversário de novo, Guilherme, além de mover o braço, anda com apoio, conta até quatro e chama Germana de "inha", seu jeito de falar "mãinha".Maria Giovanna, filha de Gleyse, se alimenta pela boca e já chora bem menos. "Um dos meus sonhos é que ela ande e fale", diz a mãe. "Mas, como dizemos na UMA, se eles não falarem, a gente fala por eles. Se não andarem, a gente anda por eles." | empreendedorsocial |
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] | Antes de completar 30 anos, eles já ganharam o primeiro R$ 1 milhão –e doaram cada centavo. Este é o negócio que a jornalista Roberta Faria, 37, e o administrador de empresas Rodrigo Pipponzi, 38, inventaram há dez anos, quando fundaram a Mol, que eles definem como “a maior editora de impacto social do mundo”. “A gente faz livros, revistas com conteúdo positivo, que inspire as pessoas, a um preço acessível e com renda sendo revertida para uma organização”, explica Roberta.As publicações “socioeditoriais” são vendidas em parceria com redes de varejo, com o objetivo de arrecadar microdoações para diversas causas. Ao longo de uma década, os produtos editoriais da Mol renderam mais de R$ 25 milhões em doações para 39 ONGs, entre elas o Graacc (Grupo de Apoio ao Adolescente e à Criança com Câncer) e o Instituto Ayrton Senna. “A grande sacada da editora, da Roberta e do Rodrigo, foi o conteúdo transformador da revista, que ajuda a salvar vidas, mas também transforma a vida dos leitores”, diz Tammy Allersdorfer, superintendente do Graacc, sobre a Sorria, o produto mais bem-sucedido da Mol. A revista vendida em farmácia já rendeu cerca de R$ 14 milhões para a instituição, referência no tratamento de câncer de crianças e adolescentes. Quando se encontraram pela primeira vez, para tomar café numa padaria paulistana, os futuros sócios perceberam logo que, apesar das histórias de vida bem diferentes, tinham o mesmo propósito. “O valor que pautou a criação da Mol é fazer diferença com o que a gente faz”, diz a jornalista. Logo após se formar, Roberta foi selecionada para o concorrido programa de treinamento de uma das principais editoras do país, a Abril, onde depois foi contratada. “Nunca colocamos o financeiro na frente do propósito. Nascemos assim”, afirma Rodrigo, formado em administração de empresas pela FGV. “Queríamos entender como nosso trabalho, nossa competência e até nossos privilégios podiam ser transformados em algo a ser devolvido à sociedade.” Roberta cresceu em Rio do Sul, no interior de Santa Catarina, para onde a família se mudou após um episódio traumático de violência no Rio de Janeiro. É filha de uma dona de salão de beleza e do único médico infectologista do SUS em uma região de 32 municípios e 1 milhão de habitantes. “Tínhamos uma Brasília dos Flintstones, com o chão furado de ferrugem, e nossa casa era de madeira, com buracos entre as tábuas e gambás correndo pelo forro do telhado.” Começou a trabalhar aos 13 anos e engravidou aos 17, no mesmo ano em que passou no vestibular para o curso de jornalismo na Universidade Federal de Santa Catarina. A filha Gabriela, hoje com 18 anos, nasceu quando Roberta estava no segundo semestre. Precisou equilibrar a faculdade em período semi-integral com estágios e bicos para sustentar a nova família. “As aulas começavam antes de o berçário abrir, e poucos professores eram solidários.” Alguns chegavam a tirar pontos da aluna que se atrasava na primeira aula, em razão de a abertura da creche coincidir com o horário da faculdade. “Fui mãe muito cedo, não tinha possibilidade de dar certo.” A experiência virou editorial numa edição da revista Sorria sobre como superar contratempos. Aos 75 anos e ainda trabalhando, Roberto Faria conta que coleciona as revistas editadas pela filha. “Aprendi com meu pai, e acho que passei para ela, que o mais importante não é ficar rico, mas fazer algo de que se goste.” Roberta manteve os valores familiares em mente, mesmo diante de dificuldades. “Ele sempre disse que a gente não podia cobrar por conhecimento que recebeu de graça em escolas e universidades públicas e que o objetivo do trabalho não é enriquecer, mas contribuir para a sociedade.” Da mãe, aprendeu a ser empreendedora. “Roberta decidiu que seu trabalho deve ajudar os outros, e não se desvia dessa linha”, diz Loiva Faria, 60. Ela contava com a ajuda da filha no salão de beleza, em Rio do Sul, desde a recepção ao caixa ou onde mais fosse preciso. Roberta fez curso técnico de maquiagem, que, além de lhe permitir se maquiar com o carro em movimento sem borrar uma linha, garantiu uma renda extra durante os tempos da faculdade.Rodrigo também desenvolveu o espírito empreendedor em casa. “Sempre tive o varejo correndo na minha veia, apesar de não me interessar em trabalhar no negócio da família [a rede Droga Raia]”, diz. Ao deixar a faculdade, também não cogitou trabalhar em banco ou consultoria como a maioria dos colegas. É filho de um empresário de sucesso, que transformou a empresa farmacêutica familiar numa das maiores redes de varejo do país, a Droga Raia, hoje associada à Drogasil, com mais de 1.700 lojas. “Meu pai é a figura mais importante quando penso no meu desenvolvimento profissional. Ele nunca trabalhou para enriquecer, acumular patrimônio. Sempre acreditou no trabalho como ferramenta de transformação social e em dar oportunidade para pessoas”, afirma. “Trabalho para ganhar muito mais do que dinheiro.” Para o pai, Antonio Carlos Pipponzi, 66, o filho e a sócia se complementam à frente de um negócio de impacto social: “Ele tem uma veia empreendedora muito sólida, e ela é uma jornalista extraordinária”. A mãe de Rodrigo, Isaura, 62, também elogia a sintonia da dupla e a capacidade de fazer uma ação social que vai além da caridade e que se sustenta como um negócio. O fato de Rodrigo ser um dos herdeiros da rede Droga Raia ajudou no início da empreitada, quando era preciso provar que o modelo de venda no varejo, e não em banca de revistas, era viável. “É verdade que isso ajudou muito nesse processo, mas a Raia foi se profissionalizando, fundos entraram, houve a abertura de capital na Bolsa, e tivemos que nos provar –e nos provamos todos os dias– dignos dessa parceria, independentemente do Rodrigo”, diz Roberta. Os sócios da Mol podem celebrar um balanço para lá de positivo como empreendedores sociais que fazem bastante dinheiro ao longo da última década. “Para cada R$ 1 que lucramos, R$ 5 foram doados”, explica Rodrigo. “Nunca nos pautamos pelo lucro, que também nunca deixou de ser relevante. Não somos uma ONG, mas um negócio social sustentável, lucrativo e generoso”, completa Roberta. A dupla sonha em chegar a R$ 100 milhões líquidos doados. “Não é utopia”, diz ele, ao ver que já percorreu um quarto do caminho na última década. “Nosso papel é mostrar como esse modelo pode ser multiplicado e servir para qualquer instituição no Brasil e no mundo. Estamos aqui para fomentar a cultura de doação.” A partir de uma causa maior, os sócios da Mol esperam abraçar muitas outras, mesmo não sendo uma ONG nem trabalhando diretamente com os beneficiários finais das microdoações. “Queremos ajudar a combater o câncer infantil, empoderar mulheres, melhorar educação pública e a mobilidade urbana, que os rios sejam limpos. Enfim, a lista é infinita”, conclui Roberta. “Quando o nosso negócio cresce, as causas crescem junto.” Editora Mol Fundação 2007Área de atuação Cultura de doação | empreendedorsocial |
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] | Ela só tem 24 anos, mas entende mais de política do que a maioria dos brasileiros. O trabalho de Júlia Fernandes de Carvalho, afinal, é traduzir os meandros do poder público em jogos de cartas e de tabuleiro para que pessoas normais, como nós, possamos até nos divertir com esse assunto espinhoso. Saca só algumas das brincadeiras que ela criou: 1 - Batalha Eleitoral - Um tabuleiro dividido nas fases de pré-campanha, convenção, campanha e apuração, além de dados, fichas e cartas que podem ajudar o candidato (como “apoio da principal emissora de rádio”) ou atrapalhá-lo (“divulgação de fake news”). Detalhe naturalista: é possível infringir as leis. 2 - Direitos e Silêncios - Você vai ler alguns direitos femininos e colocá-los na ordem em que acredita que viraram leis (as datas ficam no verso das cartas). Atenção, spoilers: Direito ao voto? 1932. Fim da obrigatoriedade de adoção do sobrenome do marido? 1977. Casamento sem exigência de virgindade? Essa, minha amiga, só foi retirada do Código Civil em 2002! 3 - Três Esferas - Você joga bolinhas em baldes que representam as diferentes esferas públicas. Por exemplo: a bolinha do metrô deve ser arremessada na lata da esfera municipal, estadual ou federal? E a da escola pública infantil? Subtexto: a quem cobrar melhorias desse serviço.A motivação de Júlia e de sua ONG Fast Food da Política é transformar a relação das pessoas com o tema. Ou, em uma frase de efeito: “Aprender sobre as regras do sistema político na velocidade em que se come um hambúrguer”.“Comecei a gostar de política quando percebi como somos distantes do poder público”, diz ela. Uma percepção aguçada ao participar de projetos como Guerreiros Sem Armas e Oásis, quando começou a sair da bolha de estudante de escola particular de família de classe média alta. “Mudou tudo.” Ela conta a experiência transformadora que teve com a comunidade da favela do Parque do Gato. Acompanhou de perto a desapropriação da área em 2014, que deixou famílias acampadas na avenida do Estado, em São Paulo. “Era época de chuvas, muitos bebês e mães naquele dilúvio. Meses e meses e nada acontecia”, relata. “Foi impactante presenciar tiro, bomba da polícia porque elas estavam bloqueando o trânsito.” Ficou impressionada com a força e a coragem das mulheres diante da força policial. “Elas gritavam: ‘Atira, atira’”. Também percebeu como as pessoas odeiam o governo. “Era preciso fazê-las mais donas desse processo governamental, público. A partir daí comecei a buscar a política.”A ONG nasceu em uma viagem a bordo do Ônibus Hacker, quando ela embaraçou rumo a Brasília para acompanhar manifestações pró e contra o impeachment de Dilma Rousseff (PT) em 2015. “Bolamos ali um primeiro jogo, o Monte Seu Governo. Era uma espécie de quebra-cabeças, que mostrava quem entraria no lugar da Dilma. Gerou muitos questionamentos.” “Naqueles dias, se você estava de amarelo ou de vermelho, podia apanhar na rua.” No ônibus, ao conversar com aqueles que queriam o impeachment, por exemplo, percebia que muitos não se davam conta do que viria a seguir: o vice Michel Temer (MDB) “Aí, diziam: ‘Não, vamos derrubar também’. Claro que não funciona assim. Percebi ali a falta de entendimento do processo como um todo.” Gustavo Alencar, coordenador do Lab Hacker, viu a Fast Food nascer neste ambiente de polarização política. “Júlia teve essa sacada de fazer jogos rápidos, compreensíveis e que educassem. Abriu os códigos da política, inaugurando um diálogo de forma divertida, que pode ocorrer num almoço de domingo, com a família, ou no meio de uma manifestação.” O também hacker elogia a promoção de um diálogo mais qualificado. “A Fast Food hoje me constrói politicamente. Fui hackeado!”Graduada pelo Istituto Europeo di Design, Júlia achava que ia ser arquiteta, “pois tinha na cabeça que a arquitetura ia resolver o mundo. Acreditava que se a gente pudesse redesenhar a cidade e as pessoas pudessem usar mais as ruas, a relação entre elas seria diferente. Não é tão simples”. Desistiu depois de trabalhos voluntários em ONGs como a Teto, onde ajudou a construir casas emergenciais em favelas. “Percebi que era paliativo, muita energia gasta em algo que não traz resultados concretos nem garante que não vá acontecer de novo. E vem daí minha preocupação em construir um caminho.” Vislumbrou um atalho ao participar do Oásis Sampa, espécie de jogo de tabuleiro da vida real, promovido pelo Instituto Elos. “É um processo muito legal que dialoga com política pública e fui entendendo o quanto isso é importante.” Depois, ela literalmente se jogou: “Para me formar, quis fazer um jogo sobre mobilização social. Mas o professor disse: ‘Designer gráfico não cria metodologias’. Mas eu enchi tanto o saco que ele deixou”. Fã da série “Designated Survivor” (aqui, na Netflix), que mostra um político de terceiro escalão alçado à presidência dos EUA, Júlia nunca foi chegada em jogos quando era mais nova. Seus pais, ele descendente de portugueses, ela de suecos, também não entenderam de cara onde essa menina estava se metendo. “Quando você vai começar a ganhar dinheiro?”, a eterna cobrança familiar. “Começamos a ganhar prêmios e ficou mais fácil”, diverte-se Júlia, referindo-se ao primeiro lugar na categoria educação no Prêmio Fundação Banco do Brasil de Tecnologia Social no ano passado. Atualmente ela tem lido bastante sobre teoria de jogos e pensado sobre a situação da masculinidade. “Estamos olhando bastante para a questão da violência contra a mulher. E o homem, quais são os papéis que ele ocupa e quais talvez deveria desocupar? Isso merece um outro jogo...” Júlia tem recebido mais convites para demonstrar seus jogos do que é capaz de aceitar. São ONGs, prefeituras, a USP, escolas. “Quando abrimos os tabuleiros na rua, chama atenção demais. O pessoal acha incrível descobrir um jogo que trate desses assuntos.“ Está escrevendo o TCC da pós-graduação sobre como fazer política pública com gameficação. Tema que a faz ter gosto pelos estudos. “No ensino médio, eu era a revoltada sem causa. Não via sentido na escola. Conteudista, rígida e superficial.” Depois da Fast Food, uma degustação rápida da política, Júlia aposta na Slow Food da Política, formação cívica mais aprofundada e também lúdica voltada para estudantes e desenhada por uma hoje rebelde com causa. Fast Food da Política Fundação 2015Área de atuação Formação para cidadania e democracia | empreendedorsocial |
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] | Era de moto de enduro que aos 10 anos ele explorava os campos e a gruta da Fazenda da Toca. “A motinha era meu cavalo”, brinca Pedro Paulo Diniz, ao rememorar temporadas na propriedade rural da família em Itirapina, a 217 km de São Paulo. O refúgio da infância ficou na memória, quando a paixão pela velocidade levou o filho do empresário Abílio Diniz (presidente do Conselho de Administração da BRF, ex-Pão de Açúcar) para os circuitos de automobilismo mundo afora, dos 19 aos 30 anos. Aos 25, chegou à elite do esporte, no papel de playboy da F-1, circulando de Ferrari pelo Principado de Mônaco e em festas da top Naomi Campbell. Aos 48, Pedro Paulo se empolga com bólidos nada velozes, como a plantadeira da John Deere que semeia feijão na nova fazenda de Diniz e sócios, em Avaré (SP). “São máquinas autônomas e de precisão que têm a melhor tecnologia agrícola para nosso propósito de trabalhar junto com a natureza”, empolga-se o sócio também da Rizoma.O novo negócio foi criado neste ano para levar a 1 milhão de hectares no Brasil o modelo que associa agricultura, pecuária e floresta. “Precisamos sair de um paradigma de escassez, de competir por recursos naturais, para um de abundância.” Não se importa de ser tachado de “Poliana” ao apostar numa agricultura que regenera o planeta, em vez de destruí-lo. “Acredito nisso.” Seu cartão de visitas é a Toca, a primeira fazenda certificada como Empresa B no mundo, ao se consolidar como negócio de impacto positivo. Ali, o fazendeiro que quer promover a revolução verde do século 21 agrega produção em larga escala de ovos orgânicos (detém 48% do mercado brasileiro) e sistemas agroflorestais de cítricos, grãos, eucalipto, alimentos e frutas. Ao lado de um campo de golfe e de uma pista de polo que servem ao lazer dos Diniz, a Toca virou incubadora de um modelo inovador de agricultura que imita a natureza (segue a lógica da floresta reunindo na mesma área plantio de diferentes culturas), regenera o solo e abole agrotóxicos (faz controle biológico de pragas). Como piloto de uma corrida de longa distância por uma agricultura mais sustentável, Pedro foi incorporando o propósito ao seu estilo de vida e aos investimentos como herdeiro de Abílio Diniz, nono entre os brasileiros mais ricos da Forbes, com fortuna estimada em US$ 3,5 bilhões (R$ 12,98 bilhões). “Tenho muito orgulho do Pedro e do que se transformou a Fazenda da Toca, que está com nossa família desde 1970 e se tornou um modelo de sustentabilidade no Brasil e no mundo”, diz o patriarca. O espírito empreendedor da família foi escola. “Foi virtude e desafio”, resume Pedro, referindo-se ao duro processo de validar o modelo de negócio. Numa tentativa de dominar toda a cadeia, abriu fábricas de laticínio e sucos, que eram deficitárias. “Tive que voltar atrás e simplificar o negócio. ”Foi forçado a demitir um terço dos funcionários e ganhou fios brancos na cabeleira precocemente grisalha. Passou a focar na produção de ovos orgânicos para sair do prejuízo. “Hoje a Toca virou um bom negócio em três pernas: social, ambiental e financeiro.” Prefere ser “guardião deste tripé” à vida nos circuitos da F-1, onde estreou por uma equipe menor, com as bênçãos do pai que, no começo, torceu o nariz para a decisão do filho de correr na Europa em vez de cursar faculdade. “Como piloto, vivi um ambiente de glamour, mas de relações superficiais e competitivas. Eram muitos egos, me relacionava com personagens, e não com pessoas de verdade.” Ele se orgulha dos cinco anos de F-1, mesmo sem resultados expressivos. Seu melhor momento foi liderar uma corrida em que quebrou antes da bandeirada final. “Depois que passou o deslumbre e a excitação, aquele circo não me deixava mais feliz.” No caminho, acidentes graves, entre eles um na largada do GP da Alemanha, em 1998, quando capotou a Sauber a 200 km por hora e saiu ileso. Em Silverstone, na F-3 inglesa, fraturou uma vértebra, a C-5. “Deu para remendar.”O ex-piloto fez sucesso mesmo no ramo da alta gastronomia. Há 11 anos, tornou-se sócio investidor do Maní, que, desde 2013, integra a lista dos 50 melhores restaurantes do mundo. O negócio surge quando a modelo Fernanda Lima convida Pedro, com quem teve um breve namoro, para abrir um restaurante vegetariano em São Paulo, com três amigas. “Era a gangue das gaúchas querendo fazer um restaurante vegetariano”, relata ele, sublinhando a origem sulista das sócias, mais condizente com churrascaria. “Aquilo não podia dar certo”, brinca. Deu mais do que certo. A ideia evoluiu para um menu que privilegia alimentos orgânicos e naturais, comandado por Helena Rizzo, melhor chef do mundo em 2014. A abstinência de carne vermelha está com dias contados. “A maioria da carne que se consome tem contaminação de hormônios e antibióticos. Vou consumir de novo quando souber a procedência”, diz Pedro. No caso, rebanho de fazendas da Rizoma. Com 1,74 m e 61 kg, o mesmo peso de quando era piloto, ele malha e faz ioga três vezes por semana. É adepto da Ashtanga. “Tem sequência fixa e posso praticar onde for.” Ele namora há um ano Aline Fernandes, professora de ioga com 22 mil seguidores no Instagram. Um perfil recheado de posturas em paisagens espetaculares e dicas de saúde e beleza. “A natureza sempre nos guia na direção da cura, do amor, da conexão e da felicidade”, postou a ex-modelo. Pedro diz que a ioga foi o fio que o levou de volta para a Toca e aos negócios de impacto socioambiental. “Pratico desde 2003 e daí fui puxando essa cordinha de vida mais saudável.” O ex-piloto também pedala muito. É de bicicleta elétrica que chega à sede da Rizoma, um coworking na Vila Madalena. “De carro levo 10 minutos. De bike, 3”, compara o dono de um BMW elétrico, que não o deixou a pé na greve dos caminhoneiros. “Era só ligar na tomada.” Vive em um prédio sustentável no bairro alternativo. “Quando morava nos Jardins, me sentia enjaulado em casa, cercado de muros e alarmes. Não conhecia o vizinho.” Voltou a residir em SP após o divórcio de Tatiana Floresti, com quem embarcou na aventura de construir uma vida na Toca. Mora a 200 metros da ex-mulher, com quem foi casado por dez anos. Compartilham a guarda dos dois filhos, Pedro, 12, e Catarina, 10, criados no meio do mato, estudando na escola na fazenda, junto com filhos dos funcionários. Quando o primogênito nasceu, Pedro estava sob o impacto do documentário “Uma Verdade Inconveniente”, de Al Gore. “Que mundo vou deixar para esse moleque? O filme reforçou mais o desejo de investir em negócios sustentáveis. ” O ex-piloto quer deixar um legado para além da família, da Toca e do Brasil. Define-se como facilitador entre o homem, a natureza e o mercado. “Digo aos meus filhos que papai adora trabalhar junto com a natureza e vê-la prosperar fazendo bons negócios que ajudam a regenerar o planeta.” Fazenda da Toca Fundação 2005Área de atuação Agricultura sustentável | empreendedorsocial |
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] | Criadores da Editora Mol, Roberta Faria, 37, e Rodrigo Pipponzi, 38, venceram na categoria Escolha do Leitor com 80,1% dos 516.395 votos, um recorde de engajamento. O anúncio foi feito na cerimônia do Prêmio Empreendedor Social na noite desta segunda-feira (12), no Teatro Porto Seguro, em São Paulo."Os maiores recursos são os amgios que a gente pode ter. Nossa equipe tem uma capacidade de engajar de fazer inveja a boyband", disse Roberta ao receber o troféu. "Da mesma forma que a gente consegue se unir como grupo, sabe da responsabilidade que isso traz. Vamos honrar cada um dos votos", disse Rodrigo.A Mol produz revistas e livros que são vendidos em parceria com redes de varejo, e a verba revertida é destinada a ONGs. Com mobilização sem precedentes, a editora conquistou larga fatia desde o início da votação e manteve a liderança durante todo o pleito.A categoria, de patrocínio exclusivo da Fundação Banco do Brasil, recebeu os mais de 515 mil votos ao longo dos 40 dias que a votação ficou no ar no site da Folha. A decisão foi feita com base nos vídeos de um minuto em que os empreendedores contaram a sua história e a de sua iniciativa.Faria e Pipponzi disputaram a categoria com os outros cinco finalistas do Prêmio Empreendedor Social – Pedro Paulo Diniz, 48, da Fazenda da Toca; e Luke Dowdney, 46, da Luta pela Paz– e do Empreendedor Social de Futuro –Mathieu Anduze, 25, e Raphael Mayer, 24, da Simbiose Social; André Biselli, 28, e Victor Castello Branco, 29, da Ecolivery Courrieros; e Júlia Carvalho, 24, da Fast Food da Política.Também foi anunciado na noite desta segunda o ganhador do Prêmio Empreendedor Social de Futuro.Na categoria destinada para líderes com até 35 anos à frente de iniciativas em desenvolvimento, Mathieu Anduze, 25, e Raphael Mayer, 24, ganharam o prêmio jovem pela Simbiose Social. Fundada em 2017, a startup democratiza o acesso aos recursos de leis de incentivo com uma plataforma que permite às empresas encontrarem projetos alinhados com suas demandas."Estamos em uma mudança de era, onde o novo já surgiu, mas o velho está presente", afirmou Mayer ao receber o troféu. "Em muito pouco tempo não vai existir empreendedorismo sem ser social. Só ganhar dinheiro, sem propósito, não faz mais sentido.""É uma honra estar no meio de pessoas incríveis que geram impacto social com a gente", complementeu Anduze.A Folha também lançou uma categoria para homenagear pequenas iniciativas de grande impacto social, o Troféu Grão.A vencedora foi Germana Soares, da UMA (Associação de União de Mães de Anjos), organização não-governamental pernambucana que atua em áreas emergenciais no auxílio a crianças com a síndrome congênita do vírus da zika."Não estou apenas lutando por direitos fundamentais, mas direitos de pessoas vítimas do descaso", disse a empreendera social ao receber o troféu. "Agradeço por mais essa oportunidade. Com muita guerra, consegui dar voz a essas pessoas."O Prêmio Empreendedor Social tem patrocínio de Coca-Cola, IEL, uma iniciativa da Confederação Nacional da Indústria, e Fundação Banco do Brasil. Conta com apoio de Instituto C&A e Instituto Porto Seguro. ESPM, Fundação Dom Cabral, Insper e UOL são parceiros estratégicos.Leia nesta terça (13), na Folha, o caderno especial sobre os finalistas da edição deste ano | empreendedorsocial |
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] | Criadores da Editora Mol, Roberta Faria, 37, e Rodrigo Pipponzi, 38, venceram a 14ª edição do Prêmio Empreendedor Social 2018, na avaliação do júri. Eles também ganharam na categoria Escolha do Leitor com 80,1% dos 516.395 votos, um recorde de engajamento. O anúncio foi feito na cerimônia do Prêmio Empreendedor Social na noite desta segunda-feira (12), no Teatro Porto Seguro, em São Paulo. A premiação é uma parceria da Folha com a Fundação Schwab, entidade co-irmã do Fórum Econômico Mundial, que completa 15 anos em 2019."Essa parceria tem ajudado a consolidar o ecossistema do empreendedorismo social no Brasil", afirmou Maria Cristina Frias, diretora Editorial e de Redação da Folha, em seu discurso na cerimônia."Ao receberem o grande prêmio da noite, eles relembraram sua trajetória. "O grande aprendizado que tenho na Mol é transformar aquilo que parece impossível", disse Rodrigo Pipponzi.A Mol produz revistas e livros que são vendidos em parceria com redes de varejo, e a verba revertida é destinada a ONGs.Faria e Pipponzi disputaram a categoria com Pedro Paulo Diniz, 48, da Fazenda da Toca, e Luke Dowdney, 46, da Luta pela Paz.PROJEÇÃOApós ser chancelado pelo prêmio, Faria e Pipponzi passam a fazer parte da Rede Folha de Empreendedores Socioambientais. O título de Empreendedor Social do Ano possibilita ainda o acesso à Rede Schwab para o Empreendedorismo Social, após o finalista ser avaliado pela fundação.Faria e Pipponzi foram eleitos por um júri de nove especialistas de diferentes áreas. Participaram da avaliação Hilde Schwab, presidente da Fundação Schwab; Maria Cristina Frias, diretora Editorial e de Redação da Folha; Marcos Lisboa, presidente do Insper e colunista da Folha, e Silvio Meira, fundador do Porto Digital.Também participaram da avaliação Grace Mendonça, primeira mulher a ocupar o cargo de advogada-geral da União; Carlo Pereira, secretário da Rede Brasil do Pacto Global; Luiza Helena Trajano, presidente da rede Magazine Luiza e líder do grupo Mulheres do Brasil; Carlos Pereira, fundador da Livox, vencedor do Prêmio Empreendedor Social 2016, e Bruna Lombardi, atriz, escritora e produtora.Eles avaliaram detalhados relatórios preparados por um time de jornalistas da Folha e consultores que foram a campo coletar informações e impressões sobre o trabalho dos seis finalistas do ano, nas duas categorias, além de realizar entrevistas com suas famílias, equipes de trabalho, parceiros, amigos, patrocinadores e beneficiários.VENCEDORESTambém foi anunciado na noite desta segunda o ganhador do Prêmio Empreendedor Social de Futuro.Na categoria destinada para líderes com até 35 anos à frente de iniciativas em desenvolvimento, Mathieu Anduze, 25, e Raphael Mayer, 24, ganharam o prêmio jovem pela Simbiose Social. Fundada em 2017, a startup democratiza o acesso aos recursos de leis de incentivo com uma plataforma que permite às empresas encontrarem projetos alinhados com suas demandas."Estamos em uma mudança de era, onde o novo já surgiu, mas o velho está presente", afirmou Mayer ao receber o troféu. "Em muito pouco tempo não vai existir empreendedorismo sem ser social. Só ganhar dinheiro, sem propósito, não faz mais sentido.""É uma honra estar no meio de pessoas incríveis que geram impacto social com a gente", complementeu Anduze.A Folha também lançou uma categoria para homenagear pequenas iniciativas de grande impacto social, o Troféu Grão.A vencedora foi Germana Soares, da UMA (Associação de União de Mães de Anjos), organização não-governamental pernambucana que atua em áreas emergenciais no auxílio a crianças com a síndrome congênita do vírus da zika."Não estou apenas lutando por direitos fundamentais, mas direitos de pessoas vítimas do descaso", disse a empreendera social ao receber o troféu. "Agradeço por mais essa oportunidade. Com muita guerra, consegui dar voz a essas pessoas."O Prêmio Empreendedor Social tem patrocínio de Coca-Cola, IEL, uma iniciativa da Confederação Nacional da Indústria, e Fundação Banco do Brasil. Conta com apoio de Instituto C&A e Instituto Porto Seguro. ESPM, Fundação Dom Cabral, Insper e UOL são parceiros estratégicos.Leia nesta terça (13), na Folha, o caderno especial sobre os finalistas da edição deste ano. | empreendedorsocial |
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] | Mathieu Anduze e Raphael Mayer, com 25 e 24 anos respectivamente, fundadores da Simbiose Social, ganharam a décima edição do Prêmio Empreendedor Social de Futuro na noite desta segunda-feira (12), no Teatro Porto Seguro, em São Paulo.A categoria é destinada a empreendedores sociais com até 35 anos à frente de iniciativas em fase de consolidação."Estamos em uma mudança de era, onde o novo já surgiu, mas o velho está presente", afirmou Mayer ao receber o troféu. "Em muito pouco tempo não vai existir empreendedorismo sem ser social. Só ganhar dinheiro, sem propósito, não faz mais sentido.""É uma honra estar no meio de pessoas incríveis que geram impacto social com a gente", complementeu Anduze.Os amigos de adolescência criaram a Simbiose Social em 2017 com o intuito de democratizar o acesso aos recursos de leis de incentivo com uma plataforma que permite às empresas encontrarem projetos alinhados com suas demandas.Segundo os fundadores da Simbiose Social, no âmbito federal, 71% dos projetos aprovados não saem do papel. Além disso, dos R$ 3 bilhões disponíveis para a renúncia fiscal em 2016, cerca de R$ 1,6 bilhão não foram utilizados.Anduze e Mayer competiram no Prêmio Empreendedor Social de Futuro com André Biselli, 28, e Victor Castello Branco, 29, sócios da Ecolivery Courrieros, e Júlia Carvalho, 24, fundadora da Fast Food da Política.A categoria é uma iniciativa exclusiva da Folha voltada para jovens de até 35 anos que estão à frente de iniciativas com um a três anos de existência ou em fase de consolidação, considerada a mais crítica por especialistas.Anduze e Mayer foram eleitos por um júri de nove especialistas de diferentes áreas. Participaram da avaliação Hilde Schwab, presidente da Fundação Schwab; Maria Cristina Frias, diretora Editorial e de Redação da Folha; Marcos Lisboa, presidente do Insper e colunista da Folha, e Silvio Meira, fundador do Porto Digital.Também participaram da avaliação Grace Mendonça, primeira mulher a ocupar o cargo de advogada-geral da União; Carlo Pereira, secretário da Rede Brasil do Pacto Global; Luiza Helena Trajano, presidente da rede Magazine Luiza e líder do grupo Mulheres do Brasil; Carlos Pereira, fundador da Livox, vencedor do Prêmio Empreendedor Social 2016, e Bruna Lombardi, atriz, escritora e produtora.Eles avaliaram detalhados relatórios preparados por um time de jornalistas da Folha e consultores que foram a campo coletar informações e impressões sobre o trabalho dos seis finalistas do ano, nas duas categorias, além de realizar entrevistas com suas famílias, equipes de trabalho, parceiros, amigos, patrocinadores e beneficiários. | empreendedorsocial |
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] | Em uma de suas últimas entrevistas, o médico Roberto Kikawa, fundador do Cies Global, falou à TV Folha durante o Fiis (Festival de Inovação e Impacto Social), sobre a importância de encontros como esses para que os empreendedores mostrem o que estão fazendo e absorvam o que estão conhecendo.Ele foi morto na noite deste sábado (10) durante um assalto, no bairro Ipiranga, na zona sul de São Paulo. Kikawa voltava de um jantar com sua equipe e deixava um funcionário em casa. Quando o carro estava parado em frente ao prédio, foi abordado por duas pessoas, que, com arma em punho, ordenaram que ele saísse do carro. Como era de seu feitio, Kikawa saiu e pediu calma aos assaltantes, que dispararam dois tiros, sendo o segundo fatal.O médico levou para o festival uma das carretas do Cies para que participantes do evento e a população de Poços de Caldas (MG) pudessem fazer um checkup, inclusive de risco cardíaco. O Cies foi criado por Kikawa para oferecer tratamento médico gratuito, como exames, consultas e cirurgias de baixa e média complexidade em unidades móveis espalhadas pelo Brasil, Paraguai e Estados Unidos.Veja entrevista abaixo. | empreendedorsocial |
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] | O médico Roberto Kunimassa Kikawa, 48, foi morto na noite deste sábado (10) durante um assalto, no bairro Ipiranga, na zona sul de São Paulo.Gastroenterologista, ele fundou o Cies Global em 2008 para levar atendimento médico especializado a comunidades carentes. Integrante das redes Schwab e Folha, Kikawa foi reconhecido como vencedor do Prêmio Empreendedor Social 2010 por inovar com unidades móveis de exames em carretas.Por volta das 23h, ele voltava de um jantar com sua equipe em uma pizzaria e deixava uma funcionária em casa. Quando o carro estava parado em frente ao prédio na rua do Manifesto, ele foi abordado por dois rapazes com arma em punho.Ordenaram que o médico saísse do Jeep Compass. Como era de seu feitio, Kikawa começou a descer do veículo e pediu calma aos assaltantes. "Você é polícia?", reagiu um deles, enquanto o outro gritava: "Atira, atira."O primeiro disparo atingiu a axila. O segundo, o abdômen. Os assaltantes saíram correndo a pé, enquanto testemunhas chamavam a ambulância para socorrer Kikawa.Levado ao Hospital Ipiranga, ele chegou sem vida. O corpo será velado nesta segunda (12) na Igreja Evangélica Holiness do Bosque, no bairro Saúde, da qual era membro, a partir das 13h. O sepultamento está marcado para as 16h no Cemitério da Consolação."A morte prematura e trágica de Roberto Kikawa significa uma baixa inestimável no campo do empreendedorismo social no Brasil", afirma Maria Cristina Frias, diretora Editorial e de Redação da Folha. "É a perda de um homem, um médico e um empreendedor social que deixou um legado transformador ao criar um modelo de atendimento, que não só salva vidas, mas promove a saúde e atua com o SUS de forma eficiente."Em São Paulo, o Cies foi responsável por 54% dos exames de imagem com médicos especialistas feitos em 2017 pelo Sistema Único de Saúde."O SUS é viável", afirmou em sua última entrevista concedida à Folha durante o Fiis (Festival de Inovação e Impacto Social), na segunda (5). "É importante que a gente entenda o SUS, de ter essa rede integrada. Nada adianta eu trazer uma carreta para fazer uma mamografia, detectar o nódulo, e essa pessoa ficar frustrada e falar: 'Tá bom, doutor, o que faço com isso?'."Kikawa participou ainda do painel Saúde e Inclusão e falou para colegas da Rede Folha e representantes de ONGs de saúde da América Latina, reunidos do Fórum de Melhores Praticas para o Terceiro Setor da Saúde, na segunda (5).Destacou o papel do terceiro setor no fortalecimento da saúde pública: "A gente é ponte e precisa trazer governo e iniciativa privada junto, para uma gestão eficiente e respeitosa."Paulistano, Kikawa escolheu a carreira na medicina ainda na infância, quando era escoteiro e aprendeu a cuidar de pessoas. Começou a jogar xadrez motivado pelo pai, que foi sua grande inspiração e incentivador. Durante o período da faculdade em Londrina (PR), o progenitor teve câncer.Kikawa conseguiu acompanhar o tratamento em São Paulo por causa de uma greve no campus. A despedida foi a maior motivação da sua vida: "Quero que você me prometa que será um médico amoroso, que entenda bem o doente", disse o pai na última conversa com o filho doutor.Após o adeus e de volta ao Paraná, Kikawa decidiu cursar teologia para ser missionário na África, mas uma grave infecção renal o impediu. A carreira como cirurgião-geral também foi interrompida, desta vez por uma condição crônica, que causava tremores nas mãos. Ainda assim, Kikawa mantinha sua firmeza de propósito. E virou um dos maiores especialistas em endoscopia do país.No Hospital Sírio-Libanês, voltou sua atenção aos pacientes sem perspectivas de cura. E descobriu as "Áfricas" da periferia paulistana. Abandonou a carreira promissora na medicina privada para se tornar um empreendedor social reconhecido mundialmente.Surgiu, assim, a ideia do sistema móvel para exames preventivos, que evoluiu para unidades que também realizam cirurgias. Ele lançou oficialmente na semana passada no Fiis, em Poços de Caldas, uma nova tecnologia social patenteada nos Estados Unidos: o hospital lego, montado em contêineres que funcionam como centros cirúrgicos, salas de exames e consultórios.Roberto Kikawa deixa a mulher, a oftalmologista Mirna, 47, e dois filhos, Daniel, 15, e Ana, 13. Desde fevereiro do ano passado, a família vivia em Atlanta, nos Estados Unidos, onde o brasileiro implantava o Cies, em um processo de internacionalização do modelo testado no Brasil. Kikawa, desde então, se dividia e passava 15 dias aqui e o restante do mês nos Estados Unidos.Ao longo de uma década como empreendedor social, o médico deixa um legado de mais de 2 milhões de pacientes do SUS acolhidos nas centenas de unidades móveis e modulares do Cies Global. Homem de fé e missionário da saúde, ele planejava chegar à África em 2019, quando iria inaugurar uma unidade em Abuja, capital da Nigéria. Colaborou Edson ValenteHilde Schwab, presidente da Fundação Schwab"Com choque e grande tristeza soube da trágica morte de Roberto Kikawa. Ele não era só exemplo para o empreendedorismo social, mas colega e amigo em nossa comunidade, além de voz respeitada no Fórum Econômico Mundial."Marisol Argueta, chefe do Fórum Econômico Mundial para a América Latina"Estou profundamente triste com essa trágica notícia. Roberto era um grande ser humano. Seu coração, seus atos e seu legado são a prova de sua grandeza. Ele sempre estará entre nós."Bruno Covas, prefeito de São Paulo"A dedicação de Roberto Kikawa em prol do SUS e dos mais vulneráveis é exemplo para homens públicos e sociedade. Seu trabalho pode ser visto em todos os cantos de São Paulo, com as carretas de saúde, legado que ajuda os que mais precisam de saúde pública."Katherine Milligan, chefe da Fundação Schwab"Roberto Kikawa incorporou todos os princípios de um líder: humildade, compromisso e profunda compaixão pelo sofrimento dos pobres. Em uma memorável e corajosa recriação de sua carreira, ele se afastou do sucesso como gastroenterologista para fundar o Cies Global."Mário Luis Kozik, superintendente da Rede de Hospitais São Camilo de São Paulo"Por onde o Dr. Roberto Kikawa passou deixou uma lembrança positiva. Na Rede São Camilo, onde foi diretor clínico de 2012 a 2015, mais do que médico, fez da profissão arte de levar saúde a quem mais precisa."Sergio Andrade, fundador da Agenda Pública"Roberto sempre teve atitudes generosas. Sabia que o maior potencial de mudança passa por políticas públicas. Foi sua aposta para gerar escala e maior impacto social."Merula Steagall, fundadora da Abrale"Infelizmente perdemos um grande amigo e operário do bem, vítima da violência de nossa cidade resultado da escassez de modelos como Roberto."Cláudio Pádua, cofundador do IPÊ"Kikawa era um grande exemplo. Criativo e cheio de energia. Só pensava no bem dos outros. Pessoas como ele não deveriam morrer tão cedo." | empreendedorsocial |
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] | No último dia do Fiis Festival de Inovação e Impacto Social) o público conheceu os vencedores das premiações concedidas pela Alianza Latina, rede de associações de apoio ao paciente, e da Turma do Bem, organização social que oferece tratamento odontológico para quem não pode pagar. O prêmio Melhor Dentista do Mundo de 2018 teve pela primeira vez cinco mulheres como finalistas, e foi entregue para a mexicana Beatriz Adriana Villanueva. “O caminho está aberto, vamos seguir atendendo mais crianças”, afirmou a dentista. Já o prêmio Ações de Impacto em Advocacy, que reconhece os melhores caminhos para políticas públicas na saúde, contemplou as iniciativas das fundações de apoio aos pacientes com câncer Apostar a la Vida, da Argentina, e Asoleu, do Paraguai.Na masterclass de encerramento, a atriz Denise Fraga compartilhou passagens de sua trajetória que a fizeram refletir sobre a alegria e o poder do teatro. Contou que se surpreendeu ao ter que explicar para o filho que o dinheiro é “a grande lei”. Certa vez o menino questionou porque o craque do seu time iria para um clube europeu, ao que ela respondeu que no outro país o jogador ganharia mais. “E daí ele me perguntou: ‘Mas ele ganhava mal aqui, mamãe?’ e eu tive que responder que não”, relatou.Pontuou a importância do teatro para as reflexões humanas. “Eu sinto que tiro um livro empoeirado do armário, dou brilho, e apresento para o público”, disse sobre os textos que encena. A atriz recebe o público na porta do teatro para suas peças, e no final do espetáculo corre para o saguão quando o espetáculo acaba “para ver no que deu”, contou. Para ela, a história partilhada entre elenco e plateia é uma coisa preciosa principalmente nos dias de hoje.Para Denise, a alegria precisa de empurrão, e por isso organiza rodas de samba para os amigos. “A gente fica lá rindo pro nosso chefe, e daí chega em casa e larga o corpo. Coitada da nossa alegria”, disse.Mas não se contenta com qualquer graça. Piadas homofóbicas e preconceituosas rendem risadas, mas não interessam a atriz. Sua risada preferida é de quando as pessoas reconhecem como são ridículas. Para explicar, fez uma metáfora de que seu as peças de comédia são como se subisse no palco com um espelho velho e mostrasse para a plateia seu próprio reflexo. Então diria “olha como somos ridículos”, concluiu. A noite foi encerrada com o show de Tiago Abravanel, que movimentou o palco nas comemorações do encerramento do evento e do aniversário de Poços de Caldas.O Fiis conteceu entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado foram discutidos durante masterclasses, workshops e painéis que contaram com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | O aproveitamento completo dos alimentos foi tema de uma das atividades do Fiis (Festival de Inovação e Impacto Social), realizado entre 2 e 7 de novembro em Poços de Caldas (MG), pela Folha, em parceria com a Turma do Bem e a Lunedi.David Hertz, fundador da Gastromotiva e integrante da Rede Folha de Empreendedores Socioambientais, comandou o Laboratório de Transição Alimentar no restaurante do Hotel Palace. "Eu aprendi a cozinhar como todo chef", afirmou na abertura ao se referir ao desperdício comum a uma apurada seleção. "Todo mundo, na hora de escolher o tomate, quer o mais firme."Na degustação foram servidos muffin de couve e quibe de abóbora, entre outros quitutes preparados para o público.Já o empreendedor social Sergio Andrade, fundador da Agenda Pública e também membro da rede, liderou a Programação Aberta no Café Concerto, que tratou temas como gestão, segurança pública e saúde. O destaque foi para o trabalho coletivo. Nas discussões, independentemente das mudanças no cenário político do país, empreendedores sociais, especialistas e público estão certos de que o cidadão brasileiro deve construir uma nova narrativa para exercer a participação democrática. E isso não se faz sozinho."É preciso reestruturar o diálogo entre governo, empresas, sociedade civil e pessoas para a construção das políticas públicas", afirmou Sergio Andrade, fundador da Agenda Pública.O Fiis conteceu entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agregou o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado foram discutidos durante master classes, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | Durante masterclass do Fiis (Festival de Inovação e Impacto Social) nesta segunda (5), em Poços de Caldas (MG), o consultor e publicitário Ricardo Guimarães afirmou que é um grande desafio hoje exercer valores na sociedade.Após apresentar um panorama de mudanças na conduta das pessoas, exemplificado com jogos de videogame, Guimarães disse que questões como respeito, ética e verdade foram sempre importantes, mas como não foram bem praticadas antes, tornaram passado e futuro incertos.“Há cinismo corporativo e até nas relações, basta analisarmos as fake news. Então a evolução caracteriza maior complexibilidade para as pessoas, a sociedade e as empresas.”Para exemplificar a dimensão das mudanças, ele disse que basta analisar os jogos Pac-Man e Mario Bros, sensação nos anos 80 e 90, e Minecraft, lançado em 2009 e presente até hoje no mercado.“Veja interação do jogador. No Pac-Man, você ia para um lado e para outro, ou para cima e para baixo, em movimentos predefinidos. No Mario, você já pula e vai, volta, aumenta a participação. E no Minecraft, onde o jogador faz o quer”, disse.Outro exemplo dado por ele é o uso de serviços de geolocalização GPS, no passado, e Waze, na atualidade.Ele ainda diz que o “pessoal da sustentabilidade” errou por muitos anos por pautar o discurso na política, e não na ciência. “Hoje o mundo está pior. Antes, tudo era pautado em cargo e hierarquia, e hoje são fatos e dados.”Guimarães ainda disse que a relação com o caos e a manipulação da realidade dão medo, mas a tecnologia permite que pequenas causas atinjam grandes efeitos. “Há missões difíceis, de entender Brexit, a eleição de Trump, o porquê de a corrupção ser associada só ao PT. Só esses temas já mostram a complexibilidade do momento em que estamos e as empresas se encontram. Mas uma chave para isso é amar o que faz e não esperar retorno.”Um desses retornos que não devem ser esperados, diz ele, é acreditar que serão as empresas que irão corrigir a sociedade. “Como disse [o empresário] Jorge Paulo Lemann, é preciso investir em inovação e o maior ativo, da sociedade, de um país e de uma empresa, são as pessoas.” | empreendedorsocial |
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] | Uma cena surpreendeu a todos os participantes durante um dos eventos no Fiis (Festival de Inovação e Impacto Social), em Poços de Caldas (MG), na segunda-feira (5).Conduzidos pelo professor e consultor Ricardo Voltolini, referência em liderança e sustentabilidade, o administrador de empresas Bernardo Bonjean (Avante), a pedagoga e gestora administrativa Cynthia Betti (Plan International) e o engenheiro Ricardo Podval (Civi-Co) tinham acabado de explicar os motivos que os levaram a empreender no painel CEO de Propósito quando veio a surpresa. Comovido pelos depoimentos, o professor e ouvidor federal André Luiz da Silva indagou Podval. “Você sabe por que não tem o domínio civico.com.br? E quem é dono?”, questionou.“Puxa, eu procurei esse dono, pesquisei e até mandei um email a ele”, respondeu Podval, que tem sua empresa alocada no civi-co.net.“Eu nem abri seu email. O dono sou eu. E eu digo aqui na frente de todos que abro mão do direito do domínio para você usar no Civi-co, que vejo que ajudará muita gente”, disse Silva.Quando adquiriu o domínio, em janeiro de 2014 o professor imaginou criar algo para impulsionar as pessoas a participarem do Estado. E, ao saber da história do Civi-Co, cuja criação motivou Podval a trocar o mundo empresarial para o do empreendedorismo social, não titubeou.“Eu queira comprar o domínio dele. Procurei bastante. E agora vejo essa atitude bonita dele, num ambiente como este do Fiis, que motiva todos nós a queremos causar mais impacto em nossas ações”, afirmou Podval.Ele tinha sido o último a falar no painel, que discutiu a transição da carreira executiva para o empreendedorismo e teve três consensos. O primeiro, o de que não há uma receita de bolo para migrar a carreira. “Isso não ocorre do dia para a noite. Eu diria que é um processo, que envolve desde sentimentos, avaliação da situação financeira e até conversas e apoio da família”, afirma Cynthia, que, aos 47 anos, fez deixou a diretoria de uma seguradora para trabalhar na Plan International, ONG que defende os direitos de crianças, adolescentes e jovens, com foco na promoção da igualdade de gênero. “Eu tinha propósito em minhas ações. Mas agora vejo propósito em meu trabalho”, diz ela, cuja organização atua em cinco estados brasileiros e beneficiou mais de 6.500 crianças e cerca de 3.000 familiares. O segundo consenso foi o de que o capitalismo sem consciência social impõe um relação de perdas para muitos e ganhos para poucos. “Eu daria nota 4 para o capitalismo, porque assim ele não passaria de ano, já que não faz pelas pessoas”, disse Bonjean, que largou a carreira em bancos para empreender socialmente na Avante --ele foi finalista do Prêmio Empreendedor Social em 2017.“Hoje, quando eu coloco meu filho para dormir, em vez da história de heróis, eu conto a histórias do meus clientes e beneficiários”, diz ele, que oferece microcréditos e serviços bancários humanizados para a base da pirâmide e hoje atende a 100 mil pessoas.O terceiro, e último ponto de consenso da mesa com os ex-executivos, foi que o sentimento que levou os quatro a mudar o rumo das carreiras está mais precoce.“É com grande alegria que vejo jovens trainees com os pensamentos que passamos a ter após os 40 anos, de empreender, trabalhar com um propósito, de questionar o que aquele trabalho vai agregar na vida, na comunidade, nas pessoas”, afirmou Voltolini.“Esse é o que propósito nos move”, concluiu Podval, que vê o Civi-co ajudar 62 organizações e atingir 5 milhões de pessoas.O Fiis contece entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | O segundo dia do Fiis (Festival de Inovação e Impacto Social) foi marcado por relatos de jovens meninas sobre seus cotidianos. A Girl’s Talk foi promovida pela Plan international, organização não-governamental que defende os direitos das crianças, adolescentes e jovens, com foco na promoção da igualdade de gênero.Para Viviana Santiago, gerente de gênero da organização no Brasil, eventos como este são oportunidade de escutar a voz das garotas. “O mundo ainda não descobriu todo o potencial das meninas”, disse.As jovens contaram histórias que mostraram como a violência contra a mulher não começa na vida adulta. Segundo Viviana, as falas são um chamado para a construção de um mundo melhor. “A humanidade não avança enquanto metade das pessoas fica pra trás”, afirmou a ativista.Luciana Santos, 26, mora em São José de Ribamar, na comunidade Roseana Sarney, no interior do Maranhão. Com 19 anos sua mãe já tinha três filhos, assim como a avó, que também foi mãe na adolescência.“Eu tinha todas as chances de repetir a história de minha avó e minha mãe. Não tinha o sonho de fazer faculdade, pois meninas não são estimuladas a sonhar”, disse Luciana.O rumo de sua trajetória mudou quando, aos 16 anos, foi convidada a participar de um projeto de desenvolvimento social, e pela primeira vez teve acesso a mais informações. “Isso mudou a minha vida”.Ela contou que em sua cidade de cada seis pessoas que concluem o ensino fundamental uma chega ao médio. Seu sonho era concluir esta etapa sem ser mãe, e hoje é formada em serviço social e voluntária da Plan.“Faço isso porque outras mulheres me inspiraram e acreditaram nas meninas”, afirmou a jovem.Evelinn, 16, pratica atletismo e sonha ser campeã de salto com vara. Começou a treinar a modalidade quando chamou a atenção de um professor ao corrigir exercícios que uma turma de meninos fazia.Apesar de não ter os equipamentos adequados para a prática, foi campeã em uma competição nacional neste ano. Para a jovem, todo mundo tem um ponto fraco, e os dela eram os dentes. O tratamento ortodôntico feito com a Turma do Bem resolveu o problema. “Qual é o ponto fraco de vocês? Encontrem o que abala a confiança de vocês, e resolvam isso”, relatou a jovem que disse hoje sonhar em ser dentista. Julia, 15, mora na zona rural de São Luís (MA), e contou que causou confusão na escola ao não querer ganhar os parabéns no dia da mulher. “Gente, muito obrigada, mas eu não sou uma mulher. Eu sou uma menina, uma adolescente, e sou um ser em construção”, contou.A menina relatou que, em sua visão, sua construção acontece todos os dias enquanto tenta entender a vida e como as coisas funcionam. E se entristece ao presenciar episódios que violam os direitos de meninas como ela. “Quando a gente menstrua, isso é visto como uma entrada na vida adulta, mas é só uma coisa normal do nosso corpo”, disse Júlia.No dia 11 de outubro, quando é comemorado o dia internacional da menina, ela se surpreendeu ao receber os parabéns dos colegas. “Minha geração, tão nova, já entende que as meninas são importantes. As meninas merecem ser livres para ser o que quiserem”, finalizou.O Fiis movimenta Poços de Caldas entre os dias 2 e 7 de novembro no Palace Cassino, no centro da cidade. O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo.A pedido da Plan International, os sobrenomes das meninas foram omitidos | empreendedorsocial |
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] | No terceiro dia do Fiis, o presidente da Turma do Bem, Fábio Bibancos, falou com o público sobre quando tudo dá errado. A organização social que comanda conta hoje com 17 mil dentistas voluntários e ainda enfrenta dificuldades para obter financiamento.“Existem empresas com responsabilidade social sim, mas são poucas. A grande maioria finge”, afirma Bibancos.Uma das primeiras frustrações pela qual passou ao fundar a organização foi precisar fazer o que chamou de uma “escolha de Sofia”, em referência ao filme de 1982 em que Meryl Streep interpreta uma personagem que precisa escolher qual filho salvará da morte. Ele relatou sofrer ao perceber que não poderia atender toda demanda de crianças que precisavam de tratamento dentário.Bibancos contou que decidiu manter o trabalho remunerado em uma clínica tradicional para poder pagar as contas enquanto é voluntário, e por isso tornou-se conhecido do público por atender celebridades.A fama ajudou a recrutar outros dentistas para a ONG, mas não foi suficiente para captar recursos. “Virei um mendigo de blazer”, disse sobre as tentativas falhas de buscar parcerias com a iniciativa privada.A parceria com empresas privadas, segundo ele, é travada porque o investimento na Turma do Bem não é revertido diretamente em lucros.Com 12 funcionários a instituição atende cerca de 70 mil pessoas por ano. “Somos uma das ONGs mais baratas de todas”, afirmou o dentista.Ele contou que frequentemente se reúne com empresas que não perguntam sobre as crianças atendidas. “Eu poderia mentir todos os resultados desde que eu mandasse a propaganda da marca por email para a rede de dentistas credenciados”, afirmou Bibancos.Ao completar uma década a ONG expandiu as atividades e criou o projeto Apolônias do Bem, que atende mulheres que perderam dentes em situações de violência. O nome é referência à padroeira dos dentistas, uma santa que viveu no ano 200 a.C. e teve os dentes arrancados como forma de tortura.Ele lembrou um episódio quando, em negociação de patrocínio com uma marca de cosméticos, foi solicitada a presença de “mulheres bonitas” atendidas pelo projeto para aparecer na campanha de marketing, e outros episódios parecidos de intolerância.“Até hoje não temos uma marca de beleza com a gente, sendo que o batom é a primeira coisa que as mulheres pedem quando colocam os dentes”, afirmou Bibancos.Ele encerrou a palestra contando a história de Paloma, uma mulher trans atendida pelo projeto Apolônias do Bem, que frequentou a organização e está desaparecida desde o dia em que relatou sofrer violências nas ruas. “Tudo deu errado, mas eu vou continuar”.O Fiis movimenta Poços de Caldas entre os dias 2 e 7 de novembro no Palace Cassino, no centro da cidade.O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | Marlon Alberto Weichert, procurador federal dos direitos do cidadão, apontou que o momento do Brasil, pós-eleições, apresenta mais desafios do que a sociedade brasileira está atenta.No sábado (3), ao participar do painel “Brasil pós-eleições: onde estão e para onde irão a democracia, a Constituição e os direitos humanos”, que integra a programação do Fiis (Festival de Inovação e Impacto Social) em Poços de Caldas (MG), ele apontou que cinco problemas estão tão enraizados no país que preocupam tanto quanto qualquer medida a ser adotada pelos políticos.“Considero que as questões do racismo e da violência são problemas estruturantes, assim como a desigualdade, a estrutura social, o autoritarismo que vemos em diferentes situações do nosso cotidiano”, afirmou.Para ele, ao mesmo tempo que corroem a democracia e afrontam a Constituição, esses problemas impõem mais desafios aos empreendedores socioambientais e aos cidadãos.“Estamos à beira de um abismo, porque os principais canais de comunicação, o horizontal, de um indivíduo com o outro, e o vertical, da sociedade com o Estado, foram abalados, especialmente, no processo eleitoral e pela corrupção”, afirmou.Segundo ele, que citou até a letra de “Caravanas”, de Chico Buarque –”Sol / A culpa deve ser do sol que bate na moleira / O sol que estoura as veias / O suor que embaça os olhos e a razão ... Tem que bater, tem que matar, engrossa a gritaria / Filha do medo, a raiva é mãe da covardia / Ou doido sou eu que escuto vozes”–, os direitos humanos não são causa de direita ou esquerda nem só questão de solidariedade."Todos nós, do acordar ao dormir, exercemos e desfrutamos de direitos humanos."Ele também promoveu uma reflexão com a plateia, ao exibir dados da violência que mataram mais no Brasil de 2011 a 2015 do que a guerra na Síria no mesmo período.“Isso mostra que temos que readequar a linguagem e a estratégias para acessar a sociedade na base, pelos direitos humanos e sociais”, afirmou.Iniciativas como a do Fiis, diz ele, representam que há espaços para “recomeçar o jogo” e que os empreendedores sociais têm condições de decifrar os códigos para ajudar a sociedade no diálogo com o estado.“O festival é uma forma inovadora de amarrar esses temas e levá-los à sociedade.”O Fiis acontece entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | Um workshop sobre aproveitamento total dos alimentos comandado pelo chef David Hertz e sua equipe mostrou de forma lúdica como a Gastromotiva tem contribuído para mudar a relação de parte da população com o alimento que consome. Integrante da Rede Folha de Empreendedores Socioambientais, Hertz também participou do painel Muito Além da Gastronomia.Para ele, a rede tem fortalecido o empreendedorismo e o impacto social ao longo dos últimos anos. Hertz acredita que o Fiis é o lugar ideal para conhecer e aprender.O Fiis acontece entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | Paulo Pianez, diretor de Sustentabilidade do Carrefour Brasil, participou do Fiis (Festival de Inovação e Impacto Social) neste sábado (3). O executivo foi um dos integrantes do painel Muito Além da Gastronomia, realizado à tarde, na sala Folha, em Poços de Caldas (MG).O painel discorreu sobre a importância social e cultural da alimentação, que engloba do cultivo até a questões culturais. Além de Pianez, participaram Luciana Quintão, do Banco de Alimentos; David Hertz, da Gastromotiva; Hamilton Vaz, do Saladorama, e Sérgio Ignacio, do Comida Invisível.Em entrevista à TV Folha, Pianez falou sobre o Act for Food e sobre a importância de eventos como o FIIS.O Fiis acontece entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | Um dos principais nomes da psicanálise no Brasil, Jorge Forbes apresentou ao público do Fiis (Festival de Inovação e Impacto Social) sua masterclass com ideias sobre as configurações do mundo moderno –repleto de incertezas e possibilidades.Se há algumas décadas os pais previam que os filhos estariam perdidos se não seguissem carreiras tradicionais, como medicina ou direito, hoje, as transformações no mundo acabaram com a possibilidade de se acomodar.“Somos todos GPS ambulantes, corrigimos rotas a cada segundo, e não temos mais um piloto automático em nossas vidas como antes. Tínhamos uma vida profundamente acomodada”, disse Forbes. Segundo ele, no presente, se inventa o futuro a cada momento.Forbes também afirmou que as transformações pela qual a humanidade passou criaram um mundo onde as pessoas têm menos disciplina e mais responsabilidade. “Foi um furacão que proliferou opções.”O psicanalista explicou que há algumas décadas as pessoas procuravam a análise para tratar de um trecho interrompido de suas vidas e precisavam resolver uma questão que se acreditava estar ligada a algum acontecimento do passado. Hoje, para ele, as angústias estão em torno do que fazer frente a tantas opções.“Em um primeiro momento, todo mundo acha formidável ter opções. Mas, logo depois, isso gera angústia, porque se há dez opções, ao escolher uma, perde-se nove”, afirmou Forbes.É por isso que o psicanalista defendeu que as certezas estão em desconstrução. Em sua visão, este é um processo humano e inesgotável. “Nossa capacidade de gerar dúvidas é muito maior do que a nossa capacidade de nos acomodarmos nas certezas”, disse.Para ele, os jovens de hoje são parte de uma geração necessariamente mutante, e que se entendem mal. “Eles recebem conselhos de uma geração mais velha, que não entende o que eles estão passando”, explicou. Isso porque os pais dos adolescentes de hoje são de um tempo em que ponderavam antes de tomar grandes decisões, enquanto seus filhos agem mais impulsivamente. Ele ressalva, no entanto, que isso não significa um “oba oba”, e sim que os jovens sabem da incompletude do mundo. Um exemplo de como as pessoas se reinventam em contextos de incertezas é o empreendedorismo. “Aceitamos a incompletude do mundo. Jovens assumem riscos grandes, empreendem e trabalham com estruturas maiores”, afirmou o psicanalista.O Fiis acontece entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | Fortalecer o ativismo ambiental e as denúncias de crimes contra a natureza devem ser prioridades para as organizações que trabalham com o tema no país, segundo especialistas que participaram de um painel no espaço da Rede Folha dentro do Fiis (Festival de Inovação e Impacto Social) neste sábado (3), em Poços de Caldas (MG).“No novo governo federal, está claro que a questão ambiental é um inimigo. Temos de fortalecer as organizações de ativistas, que motivam inovações com suas denúncias”, disse Luis Fernando Guedes Pinto, gerente de certificação agrícola do Imaflora, instituto que é referência em sustentabilidade agropecuária e florestal.Para ele, o Congresso Nacional também deve ser um alvo, considerado um espaço fundamental para evitar retrocessos na proteção ambiental.Os debatedores demonstraram ainda preocupação sobre a proposta do presidente eleito Jair Bolsonaro (PSL) de fundir os ministérios do Meio Ambiente e Agricultura.“Se a proposta fosse de unir as duas áreas para fazer melhorias, nós poderíamos pensar. Mas não podemos aceitar que o meio ambiente seja subjugado como uma secretaria do Ministério da Agricultura”, afirmou o biólogo Claudio Pádua, fundador do IPÊ (Instituto de Pesquisas Ecológicas).O investimento em pesquisa para o meio ambiente seria uma saída para que o setor se desenvolva, segundo Pádua. “A agricultura brasileira é forte porque colocamos dinheiro na pesquisa, através da Embrapa. Deveríamos fazer o mesmo pela natureza”, disse.Um outro objetivo deve ser levar a agenda ambiental para lideranças de diversos partidos, a fim de informar as demandas e tornar o tema primordial, de acordo com a cientista política Juliana Fratini.“Se o agronegócio foi vendido como ‘pop’ para a sociedade, nós podemos fazer com que as demandas ambientais também sejam vistas dessa forma”, afirmou.Dos 17 Objetivos para o Desenvolvimento Sustentável definidos pela Organização das Nações Unidas (ONU), oito tratam de temas ambientais, como o desenvolvimento de comunidades sustentáveis e a produção de energia limpa. Segundo Sérgio Andrade, fundador da Agenda Pública e diretor executivo da Escola de Políticas Públicas, é necessário que esses objetivos estejam conectados à realidade das pessoas para que possamos ver os reais impactos dessas ações na sociedade.O mundo corporativo já começa a incorporar essa agenda na formação de executivos, de acordo com Ricardo Siqueira Campos, diretor de relações institucionais da escola de negócios FDC (Fundação Dom Cabral).“Há uma demanda nas escolas de negócios para treinar os executivos do agro para a sustentabilidade e para a continuidade do próprio negócio. Não se trabalha mais com uma visão apenas extrativista”, afirmou.“Os empresário se preocupam com a criação de modelos que sejam mais inclusivos, diversos e que criem produtos ambientais mais palatáveis”, completou.Para Carlo Pereira, secretário-executivo da Rede Brasil do Pacto Global, isso acontece porque as companhias estão percebendo que tudo está vinculado. Assim, se a empresa quer exportar seus produtos, deve se adequar à lógica da sustentabilidade pois existem pressões externas que forçam esse comportamento.Mas, se no mundo das grandes corporações existem as forças do mercado que muitas vezes levam as grandes empresas a criarem ações de impacto social positivo, iniciativas menores ainda dependem primordialmente da captação de doações para colocar em prática suas ideias.O aumento do fluxo de doações esbarra em problemas culturais, segundo Paula Fabiani, diretora-presidente do Idis (Instituto para o Desenvolvimento do Investimento Social).“O brasileiro, muitas vezes, não tem claro qual é a sua causa. Ele sabe que as coisas precisam mudar, mas não consegue dizer exatamente o que”, disse.O não entendimento do papel das organizações sociais e a falta de confiança nas mesmas agravam o problema, segundo Paula.“Doar deve ser cool”, afirmou Luciana Temer, presidente do Instituto Liberta, que também integra o Movimento Bem Maior. O movimento deve lançar em breve uma plataforma digital para impulsionar a cultura de doações no país, unindo potenciais doadores a projetos.As microdoações também são alternativa, de acordo com Rodrigo Pipponzi, um dos fundadores da Editora Mol. A empresa edita publicações como livros e revistas e atua com parceiros do varejo para fazer a venda do material. Parte do dinheiro é revertido para causas de impacto social.“Enquanto editoras tradicionais fecham, nós ampliamos as vendas através de um modelo que inclui a doação na rotina de consumo das pessoas”, afirmou Pipponzi.No último painel do dia da Rede Folha, a discussão principal foi sobre como levar uma alimentação adequada para mais pessoas em um país que ainda desperdiça grandes quantidades de alimento.Para Luciana Quintão, fundadora da ONG Banco de Alimentos, que coleta e distribui a comida que seria jogada fora, a solução pode estar na atuação de empreendedores sociais dentro da gastronomia.A Saladorama é um exemplo. A empresa é um delivery de comida saudável feita por moradores da periferia do Rio.Para Hamilton Santos, engenheiro e um dos idealizadores do negócio social, um desafio para esse tipo de empresa é incluir pessoas diferentes na hora de procurar saídas. “A discussão ainda acontece nos mesmos lugares de sempre, com as mesmas pessoas. Assim, vamos ter sempre as mesmas soluções. Precisamos abrir para que outros setores participem e tragam uma visão de fora”, disse.O Fiis acontece entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | O psicanalista Jorge Forbes é o primeiro masterclass a se apresentar no Fiis (Festival de Inovação e Impacto Social), na noite deste sábado (3), em Poços de Caldas (MG). Em entrevista à TV Folha, ele conta um pouco sobre a TerraDois, como ele denomina a época em que estamos vivendo.Neste novo momento, explica ele, a amizade e os negócios sociais são essenciais para a construção de uma sociedade mais justa e equilibrada. Um dos maiores especialistas em Jacques Lacan, Forbes comanda o programa TerraDois, exibido pela TV Cultura, onde trata de temas atuais. Para ele, o Fiis é o lugar perfeito para novas conexões.O Fiis acontece entre os dias 2 e 7 de novembro no Palace Cassino, em Poços de Caldas (MG). O evento agrega o encontro anual da Rede Folha de Empreendedores Socioambientais, formada por cem líderes, o Congresso Sorriso do Bem, da Turma do Bem, correalizadora desta edição, e o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina.Na programação, temas como o futuro dos negócios sociais e das ONGs, captação, mobilização e conexão, inovação e novo significado do voluntariado serão discutidos durante masterclasses, workshops e painéis que contarão com a participação de empreendedores, investidores e empresas que atuam por impacto positivo. | empreendedorsocial |
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] | O Fiis (Festival de Inovação e Impacto Social) terá, além de dezenas de painéis, workshops e masterclasses, uma programação cultural intensa. Já na abertura, na sexta-feira (2), os participantes e a população de Poços de Caldas (MG) assistirão ao show do músico e compositor Renato Godá, que promete levantar o público com muito rock e folk.Na segunda (5), é a vez da baiana Lan Lanh subir ao palco. Com 30 anos de carreira, a musicista já trabalhou com Carlinhos Brown, Elba Ramalho, Cauby Peixoto, Ângela Maria e Cássia Eller. Em um show instrumental, com músicas autorais, Lan Lanh deve mostrar ao público o porquê de ser considerada uma das melhores percussionistas do Brasil.E na terça (6), quando Poços de Caldas comemora 146 anos, o palco do Fiis vai vibrar ao som da voz de Tiago Abravanel. Ator, cantor, dublador, radialista, Tiago, neto do empresário e apresentador Sílvio Santos, começou a carreira no teatro e ficou marcado por sua interpretação de Tim Maia. O currículo inclui ainda papéis em novelas do SBT e da Globo, além de participação em quadros da TV, como o Show dos Famosos do Domingão do Faustão, e Popstar, na TV Globo.O show de Tiago Abravanel também marca o encerramento do Festival de Inovação e Impacto Social, com o anúncio do Melhor Dentista do Mundo, premiação promovida anualmente pela Turma do Bem com o objetivo de homenagear o profissional que teve atuação de destaque durante a ano.O palco do Fiis será montado atrás do Palace Hotel, no centro de Poços, e é uma parceria com a prefeitura municipal. Os shows serão gratuitos e abertos para a população.O Festival de Inovação e Impacto Social reunirá de 2 a 7 de novembro empreendedores e realizadores sociais; gestores de ONGs; captadores de recursos; investidores; estudantes e acadêmicos; comunicadores; inspiradores; agentes públicos; gestores da iniciativa privada; artistas engajados e dentistas do bem. Saiba mais no site do Fiis na Folha. | empreendedorsocial |
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] | A vida do venezuelano Francisco di Salvatore, 29, mudou completamente nos últimos meses. Por causa da situação política e econômica de sua terra natal, teve que deixar a capital Caracas.Ao fugir, colocou em ação o que tinha planejado: tentar a vida em São Paulo. Tanto foi assim que, mesmo magro e com a saúde frágil, atravessou a fronteira a Boa Vista e, dois dias depois, já estava na capital paulista.De acordo com ele, foi na cidade que escolheu para tentar uma nova chance de vida que ele se sentiu abraçado. "Conhecia dois amigos, que me receberam aqui. E, o mais legal, foi que eu procurava algo mais saudável para fazer, como andar de bicicleta, quando descobri a Courrieros", diz ele, que atua como entregador na empresa e ainda dá aulas de espanhol.Para Di Salvatore, foi uma das melhores coisas que aconteceu em sua vida conhecer André Biselli, 28, e Victor Castello Branco, 29, criadores da Ecolivery Courrieros, negócio social que realiza delivery com bikes em São Paulo e é uma das iniciativas finalistas do Prêmio Empreendedor Social de Futuro 2018.A Escolha do Leitor está com votação aberta; conheça os finalistas e participe Eu tinha uma loja de iPhones em Caracas, com meu irmão, e tinha uma boa condição de vida. Mas inevitavelmente, por causa da política do governo, o negócio foi fechado e a situação ficou difícil.Minha situação foi ficando ruim, porque não tínhamos o que comer. Não tinha emprego. E eu sei o que o significa sentir fome de verdade, por causa de um controle social de querer o poder e mentir para o povo. A situação na Venezuela está muito triste, porque está se perdendo o valor humano, da vida.Teve dia que eu, um jovem, que estava acostumado com uma evolução de estudos, economia, trabalho e família, teve que passar com um pedaço de pão. Eu emagreci muito, estava desnutrido e estava morrendo.Eu sabia que tinha que sair de lá. Tentar algo diferente. Eu queria uma vida diferente. E tinha estudado vir para São Paulo, que era um local conhecido pelo trabalho.Eu cheguei pelo Brasil por terra, no dia 15 de agosto [de 2017], atravessando por Roraima, chegando a Boa Vista. De lá, peguei um voo e cheguei a São Paulo no dia 17.Quando cheguei aqui, eu queria algo que pudesse melhorar minha vida, algo saudável, e um trabalho que aceitasse a minha condição de refugiado. Procurei por lojas de bicicleta. E a primeira que apareceu foi a Courrieros.Fiz contato pelo Instagram, para marcar uma entrevista, explicando minha condição de refugiado, que não tinha muitos documentos. E aí conheci o André Biselli e o Victor Castello Branco, que me acolheram com uma família.E eu estou trabalhando no que gosto, e gosto muito, porque, quando eu pedalo, observo a cidade, penso, bato um papo comigo mesmo, me conheço mais. Aqui as pessoas estão em um movimento muito rápido, de respeito ao trabalho, de chegar rápido ao trabalho, que muitas vezes não enxerga o pedestre, o ciclista e a cidade. A bicicleta leva um estilo de vida mais saudável para a cidade.Por isso é muito legal o que o André e o Victor criaram Eles começaram do zero, conhecem o esforço e o suor na rua para conseguir crescer. Está sendo bem importante, especialmente para alguém como eu. Uma pessoa nova, que por problema de documentação não consegue ter um trabalho um pouco mais forte e mais estável.Eles precisam saber só que você gosta de trabalhar, que gosta de ser uma essência diferente na rua. É ser um biker. Eu gosto muito do conceito que eles dão pras pessoas e seu trabalho. Eles têm uma visão tanto pessoal quanto de negócio muito positiva.O mais difícil, para mim, não é pedalar no trânsito de São Paulo. Eu acho que, mais que o problema da língua, o mais difícil é o preconceito que vem pela ignorância pelas pessoas, é lutar contra esse preconceito e tentar que as pessoas não olhem para os refugiados como uma bactéria, como uma coisa que incomoda.Acho que se tem que ter um pouco mais de consciência, de educação. Um pouco mais de tato com a pessoa, e escutar. Ouvir a pessoa porque é uma história que pode acontecer com todo mundo. Eu nunca imaginei que isso fosse acontecer comigo, mas aconteceu.E não importa o que eu ganho. Porque, quando se conhece outra economia, é possível pensar de outro jeito. Então R$ 50, R$ 100, R$ 20, por mais que aqui não parece muito aqui, na Venezuela é muito dinheiro. E hoje consigo ajudar a minha família, os meus pais, que ficaram na Venezuela. Por isso não importa se eu ganho muito ou pouco, o que importa é que estou trabalhando.E pouco a pouco as portas vão se abrir, fechar, mas isso é o que importa, que você sempre esteja pesquisando uma porta com uma saída, e com saídas positivas. Acho legal que se essa porta seja aberta com uma bike. | empreendedorsocial |
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] | Há 81 anos, a ONG Obra do Berço dá assistência a crianças e adolescentes em São Paulo. São cerca de 3.125 pessoas beneficiadas por ano.Dionéia Barreto trabalha há quatro anos em uma das unidades da instituição, na zona sul da capital, e a vida dela poderia ser uma das contadas nas páginas da revista Todos, que tem como matéria-prima histórias reais inspiradoras.Mas a relação da educadora e a revista se dá de outra forma. A Obra do Berço é uma das 15 ONGs beneficiadas com a renda obtida na venda da revista, produzida pela Editora Mol, finalista do Prêmio Empreendedor Social 2018.A Escolha do Leitor está com votação aberta; conheça os finalistas e participe Nós atendemos no Centro para Criança e Adolescente Nossa Vida Nossa Arte 230 crianças entre 6 e 14 anos e 11 meses. Queremos que eles se tornem cidadãos, que se desenvolvam por meio do esporte e da cultura, que conheçam seus direitos e deveres.Essas crianças têm muitos potenciais que não são percebidos, mas aqui buscamos desenvolvê-los. Também atuamos com as famílias deles, com quem trabalhamos temas comuns do cotidiano. A gente percebe que a comunidade está desacreditada consigo mesma, com a gestão pública.O nosso papel é ir lá, sentir as dificuldades, ressaltar as potencialidades e encorajar uma transformação numa área de vulnerabilidade social. Os recursos que recebemos são empenhados nestas ações e no quadro de colaboradores.Estou aqui há quatro anos, mas atuo há oito em trabalho social. Já trabalhei em lugar sem recurso e isso prejudicava o atendimento, não dá para fazer muita coisa. Sem verba fica muito difícil. Aqui conseguimos acompanhar bem as crianças, ir na escola delas, na casa. Resolvemos casos de evasão escolar, damos orientação sobre problemas como drogas e violência doméstica.Se tem desemprego na família, a gente encaminha para o PAT, se tem problema de saúde eu vou na UBS, se o menino está muito difícil aqui, eu sento lá na escola com o coordenador pedagógico. Temos casos difíceis, mas me empenho em ajudar.É um trabalho de formiguinha, mas a melhor recompensa é sentir a gratidão das famílias, ver as mudanças acontecendo. Esse é o nosso trabalho, e quando alguém vem trabalhar no CCA, a gente deixa bem claro: precisa amar o próximo e querer ver a transformação social acontecer. | empreendedorsocial |
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] | O primeiro contato da consultora Tânia Mendes com o Fast Food da Política se deu durante um evento na Alesp (Assembléia Legislativa do Estado de São Paulo). Ali, onde a política é o assunto principal, ela constatou que um jogo lúdico pode ensinar muito mais sobre o assunto do que horas de sessões plenárias.E Tânia sabe o que está falando. Foi analista legislativa por 30 anos e coordenadora do Portal da Alesp por 12 anos. “Adorei o jogo de cara, as pessoas começam a jogar e de repente estão falando de política sem nem perceber, questionando suas próprias posições“, relata. “Ele desmonta uma armadilha perigosa, que é o comportamento de torcida de futebol.” A empreendedora à frente da iniciativa, Júlia de Carvalho, 24, é uma das finalistas do Prêmio Empreendedor Social de Futuro 2018 e concorre também na categoria Escolha do Leitor, que está com votação aberta.A qualidade do conteúdo também chamou a atenção da consultora. “Fui checar e vi que é muito sério, bem feito”. A admiração acabou se tornando uma parceria, e Tânia contribui hoje com seu conhecimento e experiência para a construção do conteúdo dos jogos. Conheci o Fast Food durante um evento chamado Virada Feminina, em maio de 2017, na Assembleia Legislativa. Nós estávamos preparando uma discussão sobre justiça e cidadania e sentimos a necessidade de ter algo menos acadêmico para aquecer o debate. Foi então que me apresentaram um dos jogos, o Molho Especial. Adorei logo de cara, pois vi nele a possibilidade de mudar a forma de discutir política, porque com o jogo não tem briga, as pessoas começam a jogar e de repente estão falando de política sem nem perceber, questionando suas próprias posições.É inovador. Mesmo quem acha que sabe sempre aprende. O jogo toca nas questões fundamentais e desarma o sectarismo.Fiquei impressionada durante uma ação que acompanhei na avenida Paulista. Os que já tinham candidato não conseguiam jogar porque não se abriam para outras possibilidades. Demoraram para aceitar o jogo, pois precisavam ver que existiam outros candidatos na brincadeira.Acho que o jogo desmonta uma armadilha perigosa, que é a de torcida de futebol, de bolha, de eu só converso com quem concorda comigo. Todo mundo pode jogar, crianças, adultos, quem não sabe nada pode jogar, todos irão aprender no meio do caminho. E é aberto, é possível baixar do site.O trabalho do Fast Food é muito sério, todas as informações que estão ali –e eu fui lá checar porque eu sou chatinha– são vigorosamente pesquisadas. Não são opiniões de terceiros, procura-se pela fonte primária. Existe muito trabalho de captação de informações, além de análise do conteúdo, formatação, checagem.Esse conhecimento, toda essa retaguarda que eu chamo de carpintaria, é o que falta por aí. O Fast Food reúne esse conteúdo e traduz de forma lúdica para que todos possam interagir e compreender. Se você consegue traduzir, você consegue ensinar. Acredito que o que mais precisa ser explicado para as pessoas é o poder da política. A política não é o político, somos nós. O cidadão precisa entender que é o sujeito desse processo, e não o objeto. A relação dele com a política não é a de fé, e eu acho que isso deve ser explicado à população.E é o que o jogo faz, ele desperta as pessoas, inclusive aquelas que têm fé em determinadas lideranças. Porque o ponto mais importante é a pessoa entender que política é compartilhada, comum a todos, coletiva. Perceber que o cidadão é quem manda. | empreendedorsocial |
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] | Estudantes de quatro escolas da região da comunidade Cana Brava, na zona rural do município de Buriti dos Montes (PI) participam do primeiro Torneio Tatu-Bola de Futebol, na terça-feira (30), em celebração dos 20 anos da Associação Caatinga.A organização, que trabalha na defesa e proteção do bioma exclusivamente brasileiro, organiza competição esportiva em programação que conta ainda com sessões de cinema, jogos interativos, apresentações de grupos artísticos locais e espaço de pintura. O evento também terá exposição de banners explicativos, réplicas de animais em tamanho real, festival de comidas preparadas em forno solar, uma tecnologia sustentável disseminada pelo projeto No Clima da Caatinga, e realização da campanha Todos Contra a Caça.Os vencedores do torneio serão condecorados com medalhas e troféus personalizados. Todas as atividades serão promovidas pelo projeto No Clima da Caatinga, realizado pela associação e patrocinado pela Petrobras, por meio do Programa Petrobras Socioambiental, e governo federal.A instituição foi finalista em 2009 do Prêmio Empreendedor Social e hoje integra a Rede Folha de Empreendedores Socioambientais por seu trabalho na preservação da Caatinga. No bioma, já apoiou a criação de 24 Reservas Particulares do Patrimônio Natural e elaborou 13 planos de manejo.O resultado são mais de 3.600 famílias em 45 comunidades rurais impactadas, distribuição de 19 composteiras, 190 coletores de resíduos sólidos, 155 cisterna de placas, nove sistemas de bioágua em oito comunidades, 138 fornos solares em 17 comunidades e 83 fogões ecoeficientes em 18 comunidades. Também foram capacitados 89 meliponicultores e distribuídas 198 colônias de abelha Jandaíra em 16 comunidades. | empreendedorsocial |
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] | Em 15 de setembro de 2008, um dos principais bancos de investimento do mundo declarou falência, no que passou a ser o início de uma das maiores crises financeiras da história. A bolha estourou, gerando uma avalanche de falências, demissões, perdas, até documentários sobre o tema e manifestações em todo o mundo.Mas a queda do Lehman Brothers não afetou apenas o setor financeiro e as pessoas ligadas a ele. Foi também um poderoso sinal de que a economia mundial vinha sendo impulsionada apenas por interesses financeiros de curto prazo, muitas vezes tão perversos que resultavam autodestrutivos. Éramos muitos a quem esse momento ofereceu uma série de distinções. Não foi apenas a magnitude dos bônus obtidos pelos líderes dos bancos ou a perversidade dos objetivos estabelecidos nesses prêmios. O que ficou em evidência é uma definição errônea de sucesso, bem como a ética daqueles que se converteram em referências e modelos para o setor empresarial.A queda do Lehman Brothers revelou um caldeirão de falta de ética e erros grosseiros, bem como um nível muito baixo de comprometimento com as pessoas e o planeta por líderes empresariais que se destacaram por anos ou décadas.A partir daquele momento, foram muitos os que começaram a pensar em uma nova maneira de fazer negócios. Não era óbvio que chegaria o momento em que a sociedade recompensaria as empresas que soubessem como gerar rentabilidade criando valor para todos os stakeholders?Nós só teríamos que usar nossa suposta inteligência para aprender a fazer essas duas coisas ao mesmo tempo. Então, não seria razoável que os clientes e consumidores, algum dia, valorizassem mais os produtos e serviços colocados no mercado com um maior cuidado em todas as dimensões?Entendendo o que foi aprendido, parecia lógico que os acionistas devessem privilegiar investimentos com boas práticas ESG (ambiente, social e governança), o que obviamente reduz o risco de investimento.É surpreendente (e ao mesmo tempo evidente) o número de iniciativas com impactos sociais e ambientais que foram geradas entre 2009 e 2010. A queda do Lehman Brothers e a consequente crise global de credibilidade e confiança fez com que muitas pessoas questionassem o uso do seu talento.Junto com a eclosão da maior crise financeira global deste século, uma poderosa energia de criatividade e inovação foi liberada, sendo colocada a serviço de iniciativas destinadas a partir de valores e com o objetivo de alcançar um impacto adicional para maximizar a rentabilidade para os acionistas.Quase dez anos depois, o Black Rock, maior banco de investimentos do mundo, publicou uma carta de seu diretor-executivo alertando as empresas de todo o mundo para o fato de que aqueles que não entendessem a relevância do impacto socioambiental e da boa governança não seriam apoiados.Sinais como esse se multiplicam em todo o mundo, o que representa uma mudança radical nas regras do jogo. Não é mais suficiente causar menos danos. É preciso parar de causar danos. Chegou o momento em que as empresas que procuram fazer o bem devem prevalecer.É por isso que o posicionamento das empresas B e a economia circular cresceram enormemente nos últimos meses. Trata-se da evolução natural de um sistema capitalista que precisa corrigir seus próprios erros sem ter que esperar que o Estado tome a iniciativa.Não podemos continuar nos escondendo em legislações permissivas ou nos fracassos naturais do mercado. Quando as leis começam a nos cobrar, já é tarde demais. Vamos ser proativos, colocar a ética e os valores à frente e usar a criatividade empreendedora, bem conhecida, para inovar a favor do futuro e não apenas a serviço das ambições atuais.Parece que levamos dez anos para encontrar o caminho. Agora começa a fase em que é preciso coragem para passar por isso com coerência e transparência. | empreendedorsocial |
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] | Leonardo Lins ficou quatro anos desempregado, após sair do banco Santander em 2014. Além da crise econômica, ele precisava desafiar o preconceito contra pessoas com deficiência na hora de conseguir um trabalho. "Muitas pessoas recusam aceitar cadeirante como empregado."Neste ano, conseguiu garantir uma renda de R$ 1.300 como ciclista-entregador da Ecolivery Courrieros, negócio social que realiza delivery com bikes em São Paulo e é uma das iniciativas finalistas do Prêmio Empreendedor Social de Futuro 2018.A Escolha do Leitor está com votação aberta; conheça os finalistas e participeA cadeira é adaptada pelo Kit Livre, que a transforma em um triciclo. "Todo mundo fica olhando por onde eu passo", conta Lins. "Ficam perguntando: 'Você trabalha assim, fazendo entrega? Legal, parabéns'." Apesar dos percalços de ser ciclista na capital paulista, ele ressalta o lado bom. "Ajuda a não poluir a cidade, é uma entrega sustentável." Trabalhei no banco Santander por quase quatro anos. Aí fiquei sem trabalhar desde 2014. Fiquei sabendo da Courrieros pela internet, que estavam contratando cadeirante e comecei a mandar currículo uma vez por semana até que eles me chamaram para fazer entrevista. Para mim era novidade. No começo fiquei meio com medo dessas ruas loucas de São Paulo. No dia a dia vai pegando o ritmo de dirigir [a bicicleta adaptada], aí fica tranquilo, dá para ir de boa para todo lugar.Muitas pessoas recusam aceitar cadeirante como empregado. Desde 2014, foi meu primeiro emprego. Aí que você não vê mesmo o dia de chegar para receber o salário da sua luta, da sua determinação.Agora, voltei a andar sozinho, graças à Courrieros. Para mim é bom demais, liberdade total. Vou aonde quero sem pedir ajuda para ninguém. É uma independência que nós cadeirantes precisamos ter, uma sensação boa.Andar pela rua como ciclista é uma experiência única, eu nunca tive. Estou vendo como é ser ciclista. Tem que arriscar, se não arriscar, não vai. É só tomar cuidado, prestar atenção que a maioria respeita.Todo mundo fica olhando onde eu passo. É motoqueiro, motorista de ônibus. Passo e ficam perguntando: 'Você trabalha assim, fazendo entrega? Legal, parabéns'.[O trabalho] Ajuda a não poluir a cidade, é uma entrega sustentável. De tanto trânsito e carro que tem, ajuda a reduzir a poluição do ambiente. Essa ideia foi dez. Eles estão de parabéns e eu agradeço pela oportunidade. De coração mesmo. | empreendedorsocial |
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] | A atriz Denise Fraga, o psicanalista Jorge Forbes, o publicitário Ricardo Guimarães e o filósofo Francisco Bosco serão os masterclasses do Fiis (Festival de Inovação e Impacto Social), realizado pela Folha em parceria com Turma do Bem e Lunedi em em Poços de Caldas (MG), entre 2 e 7 de novembro. A programação diária do Fiis será sempre encerrada por um deles. O objetivo é trazer uma reflexão sobre assuntos relacionados aos temas do festival e inspirar a plateia. Apesar de trajetórias tão diferentes, os quatro convidados têm em comum um olhar sensível sobre as relações humanas e a atualidade.O psicanalista Jorge Forbes, autor de " Você Quer o que Deseja?" e "A Invenção do Futuro", entre outros títulos, costuma falar em suas palestras sobre a pós-modernidade, onde, segundo ele, a criatividade é essencial e já não valem mais hierarquias rígidas. O especialista em Jacques Lacan também é apresentador do programa TerraDois, exibido pela TV Cultura, cuja pauta trata de temas cotidianos à psicanálise.Com 30 anos de carreira, a atriz Denise Fraga pretende dar um depoimento pessoal sobre a hora em que decidiu pegar na mão as rédeas de sua carreira e dedicar-se a projetos que julga ser importantes para criar consciência, ativar o pensamento e a felicidade. Mais do que papéis populares, a atriz tem optado por trabalhos que tenham comprometimento com o coletivo, que contribuam para dias melhores para todos.Atualmente Denise está em cartaz em São Paulo com a peça “A Visita da Velha Senhora”, de Friedrich Dürrenmatt, uma comédia ácida sobre ambição e justiça.No ar no programa Saia Justa, do canal GNT, o filósofo, poeta e escritor Francisco Bosco pretende discorrer sobre o livro “A Vítima Tem Sempre Razão?”, que tem causado polêmica ao apontar os limites e contradições das militâncias por direitos humanos em redes sociais.O publicitário e consultor Ricardo Guimarães percebeu há três décadas que a identidade de uma marca, a forma que ela quer ser percebida, é fundamental para o sucesso de um negócio. Isso bem antes do termo branding ser conhecido no meio empresarial. A Thymus, consultoria que comanda, busca encontrar a essência de marcas para que ela encontre o diferencial que impactará seus clientes. Outra questão cara ao consultor, é a importância das relações para que haja inovação e criatividade.Para garantir sua vaga no Fiis é preciso fazer a inscrição pelo site da Vivejar, onde também estão disponíveis as opções de pacote com hospedagem e alimentação, além de alternativas de transfer e roteiros para conhecer Poços. | empreendedorsocial |
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] | Cerca de 2.500 participantes devem se reunir no Fórum Empreendedoras, que inclui palestras, painéis e oficinas na programação no Club Homs, em São Paulo, nesta quinta-feira (20) e sexta (21).Com área para expositores sociais, literários e comuns, o fórum elegeu o tema "Diversidade e Inclusão no Empreendedorismo" para sua sétima edição a partir de dados de duas pesquisas em 2016. Segundo o Instittuo Ethos, 0,4% das mulheres negras ocupam cargos executivos em grandes empresas. Já o McKinsey apontou que a igualdade de gênero e a diversidade aumentariam o PIB da América Latina em US$ 2 trilhões.Os painéis e atividades propostas abordarão o tema para deixar o assunto em evidência e apresentar elementos e exemplos que comprovem sua relevância no meio empreendedor. Para isso, foram convidadas como palestrantes Ana Paula Padrão e Luiza Helena Trajano.O evento contará ainda com uma “Sala do conhecimento” com programação focada em capacitação e ferramentas, além das tradicionais mentorias, oferecidas por especialistas nos mais variados assuntos do ecossistema empreendedor.Na área de expositores, negócios sociais mostram seu impacto nas comunidades, as mulheres têm espaço para mostrar suas publicações e empresas podem divulgar e expor seu material.A pesquisa "Empreendedores e seus Negócios 2018”, elaborada pela Rede Mulher Empreendedora, que realiza o evento, será lançada para apresentar o perfil do empreendedor brasileiro e evidenciar ações que possam ser implantadas para melhoria do ecossistema.As inscrições para o evento ainda estão no primeiro lote, no valor R$ 120, e podem ser feitas pelo site.7º Fórum Empreendedoras - Diversidade e Inclusão no Empreendedorismo. Club Homs - avenida Paulista, 735. Qui. (20) e sex. (21): 9h às 18h. R$ 120. Inscrições pelo site. | empreendedorsocial |
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] | Face menos conhecida de um fundo de investimento que aplica em empresas que geram impacto social, o executivo Bill McGlashan, 54, afirma que só dinheiro público e filantropia não serão suficientes para resolver os grandes problemas que atingem diferentes países.“A não ser que usemos a ferramenta escalável e sustentável dos negócios e do comércio para enfrentar desafios no ambiente, na educação, na saúde, não seremos capazes de acompanhar o alcance dessas questões”, disse o executivo à Folha, quando esteve no Brasil para participar do evento GovTech, em agosto.Com Bono Vox, do U2, e Jeff Skoll, um dos criadores do eBay —e fundador da Fundação Skoll, que incentiva o empreendedorismo social—, McGlashan está por trás do fundo The Rise Fund, lançado em 2017 e que já soma US$ 2,1 bilhões (R$ 8,71 bilhões).Iniciativas no Brasil já chamaram a atenção do fundo. No ano passado, foram investidos US$ 20 milhões (R$ 82,91 milhões) na Digital House, grupo de escolas de origem argentina que oferece capacitação digital e que abriu as portas em São Paulo em abril.Empresas como de profissionalização e melhoria nas condições de produtores de leite na Índia ou de diminuição da emissão de carbono nos Estados Unidos também estão no rol de aportes.McGlashan também é fundador da TPG Growth, plataforma que gerencia cerca de US$ 14 bilhões (R$ 58,04 bilhões) em capital para empresas em crescimento de Índia, Estados Unidos, China, sudeste asiático, África e América Latina.As cifras são pequenas perto do desafio que ele aponta: atingir os objetivos para um desenvolvimento sustentável definidos pela ONU (Organização das Nações Unidas).“Foram as 17 metas que o mundo concordou serem necessárias para alcançar um mundo justo, e a lacuna hoje é US$ 2,5 trilhões [R$ 10,36 trilhões] por ano”, disse. “Somos ainda uma gota no balde.” Por que o sr. decidiu investir em empresas que têm potencial para causar algum impacto na sociedade? Me convenci de que somente o dinheiro da filantropia e do governo não irá resolver nossos problemas. A não ser que usemos a ferramenta escalável e sustentável dos negócios e do comércio para enfrentar desafios no ambiente, na educação, na saúde, não seremos capazes de acompanhar o alcance dessas questões.Quais eram as lacunas do setor? Uma era escala. A maioria dos fundos de impacto eram pequenos demais para ter todas as ferramentas necessárias para empresas de impacto. Segundo, e provavelmente mais importante, não havia maneira de realmente medir [o impacto]. Preciso demonstrar que a empresa apoiada gera impacto. Tem de prestar contas de forma que se tenha credibilidade, e não acreditávamos que havia uma maneira suficientemente avançada de medir impacto no mundo. A terceira era obter retorno financeiro. Muitos pensavam que, para ter impacto, era preciso comprometer o retorno. Não acreditávamos nisso. São necessários negócios sustentáveis e escaláveis para enfrentar os problemas.Mas há investidores interessados nesse tipo de investimento? O problema-chave, historicamente, era essa visão de que, para obter impacto, é preciso comprometer o retorno financeiro. Tive de convencer investidores de que geraríamos os mesmos retornos que vínhamos gerando na TPG Growth, que sempre foram elevados. O mundo mudou na última década, a maioria do capital quer participar do investimento de impacto. Millennials [nascidos entre o início dos anos 1980 e meados dos 1990] e a geração Z [nascidos na década seguinte] querem que suas vidas tenham impacto, e há essa mesma tendência com o capital. A chave era explicar que o nosso sistema funcionaria da mesma maneira que um investimento da TPG Growth. Nossa esperança é que, à medida que provarmos o sucesso de The Rise Fund, eles vão querer investir também em outros fundos de impacto.Por que o sr. acha tão urgente ampliar esses investimentos? Os ODS [Objetivos de Desenvolvimento Social, da ONU] precisam de US$ 30 trilhões [R$ 124,36 trilhões] para serem atingidos. Foram as 17 metas que os países concordaram serem necessárias para alcançar um mundo justo, e a lacuna hoje é US$ 2,5 trilhões [R$ 10,36 trilhões] por ano. Os dólares necessários para cumprir esses objetivos estão além do que podem fazer governo e filantropia. São necessárias empresas e a eficiência dos negócios para nos permitir ser mais efetivos em escalar o capital, mas também em fazer isso com menos dinheiro. Os US$ 2,1 bilhões [R$ 8,71 bilhões] de The Rise Fund representam um fundo grande, e nosso próximo fundo pode ser o dobro disso, mas somos ainda uma gota no balde.Quais os desafios para encher esse balde? Se o mundo está acordando para a importância do capitalismo, precisamos direcionar as empresas de um jeito que contribuam para sociedade e para o ambiente. Se há um despertar geral, é preciso responder à pergunta: por que não está escalando mais rapidamente? A chave é demonstrarmos que não é preciso comprometer o retorno [do capital aplicado]. Nós mal começamos e já estamos fazendo um progresso ótimo. Mais investidores precisam começar a investir em outros fundos para fazer o mesmo. | empreendedorsocial |
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] | A Coalizão pelos Fundos Filantrópicos divulgou uma nota pública nesta quarta-feira (5) em apoio à edição de medida provisória para regulamentação dos Fundos Patrimoniais Filantrópicos no Brasil, que contribuem para a sustentabilidade financeira de organizações sem fins lucrativos que trabalham por causas de interesse público.O incêndio no Museu Nacional, que teve grande corte de verbas nos últimos anos, foi o motivo para a celeridade da legislação. "Todos lamentam que a aceleração do processo de regulamentação [...] tenha sido provocada por uma tragédia de dimensões incalculáveis para a cultura e a história do Brasil", afirma o texto. "Mas acreditam que serve de consolo, entretanto, saber que essa mesma tragédia pode trazer algum fruto positivo para o país." O pedido da coalizão, formada por um grupo multi-setorial de 40 membros, entre eles o Idis (Instituto para o Desenvolvimento do Investimento Social), é que a regulamentação não se restrinja o tipo de organização titular do fundo nem a causa a qual se destinam."Organizações privadas sem fins lucrativos (fundações e/ou associações) devem ser incluídas entre as que podem contar com esse mecanismo. Os Fundos Patrimoniais Filantrópicos devem ter como objetivo causas de interesse público, podendo ser vinculados ou não, a instituições públicas ou privadas predeterminadas como universidades, museus e Santas Casas de Misericórdia. Essa é a boa prática adotada no exterior", afirma a nota.A carta convoca ainda deputados e senadores a refletirem sobre a importância de a medida virar lei, "garantindo maior capacidade das instituições se financiarem com o apoio daqueles que acreditam em suas causas, e buscando, assim, evitar tragédias como a do Museu Nacional."Nos fundos patrimoniais, uma quantia robusta é investida para que gere rendimentos, valor que é usado para as despesas operacionais, manutenção das atividades, projetos específicos ou outro fim específico da instituição.A segurança jurídica para existência desses fundos é uma pauta que o Idis vem trabalhando há cinco anos. No país, ainda não há uma regra específica, mas há discussões no Congresso. | empreendedorsocial |
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] | O voluntariado, da maneira como conhecemos, está com os dias contados. Calma! Não estou profetizando o final da solidariedade. Antes, estou falando sobre uma passagem para um outro patamar de atuação em prol da coletividade; uma atuação fortemente qualificada e ancorada por um fazer social em rede.Acha que estou exagerando? Que nada! Há três décadas trabalho com comunicação e responsabilidade social em grandes companhias nacionais e estrangeiras. Nesse tempo, houve uma verdadeira revolução nos programas de voluntariado corporativo e nas comunidades.Na essência, essa transformação está sendo liderada por brasileiros que não querem apenas dedicar algumas horas da semana ao bem comum. Eles querem mais! E eles têm razão. Lembre-se que somos a última geração que pode brecar o aquecimento global, mas somos a primeira que pode acabar com a miséria absoluta no mundo. De acordo com dados do Instituto Brasileiro de Geografia e Estatística (IBGE), o Brasil conta com 7,4 milhões de pessoas que exercem algum tipo de trabalho voluntário –grupo que corresponde a 4,4% da população com mais de 14 anos. A pesquisa mostra que de 2016 para 2017, houve um aumento de 12,9% na atividade.Quando analisamos o perfil, vemos que a face do voluntariado brasileiro é feminina: mais da metade das iniciativas são lideradas pelas mulheres. Aliás, a própria história do voluntariado no Brasil, iniciada em 1543, com a fundação da Santa Casa de Misericórdia de Santos, já mostrava essa característica com as chamadas Damas Caridosas.Embora a porcentagem de voluntários ainda esteja aquém do que precisamos para acabar com a miséria, socioeconômica e de espírito, os que estão na luta por melhorar o Brasil estão fazendo mais e melhor. Deixaram de ser simplesmente voluntários para se tornar o que denominamos social makers.Esses verdadeiros fazedores sociais são mentores ou empreendem negócios de impacto social e ambiental, atuam como empreendedores sociais, fundam e dirigem organizações sociais ou encontram nos institutos e fundações um fértil campo profissional. Mas não é só: na iniciativa privada, administram empresas e marcas que se posicionam autenticamente diante de causas. E o que é mais promissor: pessoas comuns, como eu e você, que compreendem que conectadas pela tecnologia têm o poder de mobilizar pessoas e recursos em benefício da sociedade.O que estou dizendo é que atuar com propósito de mudar o mundo se tornou missão de vida e profissão de muitos de nós.A inspiração para estudar e ressignificar essa atuação do voluntário veio de uma série de conversas com Fábio Bibancos, amigo e fundador de uma das cinco organizações sociais com maior impacto econômico do planeta.Com base na reflexão do poder de cada um de transformar a realidade e impactar a economia, Bibancos defende que os mais de 17 mil dentistas voluntários da Turma do Bem têm ultrapassado a definição de voluntariado dada a enorme dedicação e impacto social.Essa conversa ficou por dias na minha cabeça e tomou forma de um conceito ao ler uma matéria sobre empreendedorismo norte-americano. A reportagem falava que, em 2014, Barack Obama –então presidente dos Estados Unidos– afirmou apoiar o movimento maker, classificando os makers como protagonistas de uma nova revolução industrial.Em linha geral, o Maker Movement é a face mais tecnológica e técnica da cultura do Do-It-Yourself (sigla DIY, faça você mesmo), cuja essência é a ideia de que pessoas comuns podem fabricar, construir, modificar e inventar os mais diversos produtos, serviços e projetos. Inovação é o efeito colateral desse movimento.A informação se conectou, imediatamente, com o colóquio com Fábio Bibancos. Diferentemente do voluntariado tradicional, cada Dentista do Bem é protagonista de um movimento cujo retorno para sociedade é estimado em R$ 1 bilhão em tratamentos.Mais do que atender jovens e mulheres vítimas de violência (incluindo transsexuais), esses fazedores sociais têm mobilizado a sociedade na qual se inserem, convocando todos a aderir à causa do sorriso. Uma rede enorme de makers conectados há 15 anos provam que o futuro do voluntariado já começou. E mais está por vir! | empreendedorsocial |
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] | O fortalecimento de lideranças, alianças estratégicas nacionais e internacionais e uso de dados para ampliar impacto na saúde já eram temas que os participantes do Fórum Melhores Práticas para Saúde no Terceiro Setor estavam habituados. Na edição deste ano, porém, eles estarão imersos em meio ao ecossistema de inovação social.O evento, organizado pela Aliança Latina, rede internacional de capacitação para associação de pacientes, passa a fazer parte do Fiis (Festival de Inovação e Impacto Social), organizado pela Folha, em parceria com a Turma do Bem e a Lunedi, entre 2 e 7 de novembro, em Poços de Caldas (MG). “Abriremos janelas de oportunidades e integração entre os diferentes desafios sociais”, explica Merula Steagall, integrante da Rede Folha e fundadora da Abrale (Associação Brasileira de Leucemia e Linfoma), que faz parte da aliança.“Apresentar aos participantes uma agenda cocriada entre organizações com experiência no empreendedorismo social auxilia a consolidar a visão de que só avançaremos se as soluções forem cocriadas. Os problemas sociais na América Latina são complexos e precisamos de uma atuação em bloco.”A integração do fórum à programação do Fiis, além de unir um público latino-americano às cerca de mil pessoas aguardadas para o evento, enriquece a agenda com temas como mobilização de recursos, engajamento do doador e advocacy concentrados no espaço destinado à Aliança Latina.“Preparamos conteúdos que fortalecem a gestão das organizações e ampliam o seu impacto”, explica Merula. “Confiramos que, se a organização social tem clareza da sua missão e organiza sua estratégia ao seu propósito, conseguirmos no coletivo resultados importantes para o sistema.”Os participantes do evento internacional poderão também conferir o conteúdo de outras salas. São debates, workshops e palestras que abordarão assuntos como inovação, mudança sistêmica e ciência para impacto social.Também estão sendo preparados masterclass e painéis sobre temas gerais e passeios e experiências por Poços de Caldas. Tudo isso em uma agenda alinhada com os Objetivos de Desenvolvimento Sustentável da ONU.A programação intensa, que pretende transformar o município mineiro na capital da sustentabilidade por seis dias, inclui ainda festas e eventos culturais para encerrar cada dia de forma animada. Todas as atrações culturais serão anunciadas em breve.Para garantir uma vaga e ver de perto essa transformação acontecer é preciso fazer a inscrição pelo site da Vivejar, onde também estão disponíveis as opções de pacote com hospedagem e alimentação, além das alternativas de transfer. | empreendedorsocial |
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] | Evento anual já esperado pela rede de 17 mil dentistas voluntários da Turma do Bem, o Congresso Sorriso do Bem ganha novos ares em 2018. Pelo terceiro ano consecutivo em Poços de Caldas (MG), sua programação passa a fazer parte do Fiis (Festival de Inovação e Impacto Social), realizado pela Folha, em parceria com a ONG, que venceu o Prêmio Empreendedor Social em 2006, entre os dias 2 e 7 de novembro. Além de temas transversais que já faziam parte da agenda, como filosofia, cultura, psicologia, literatura, sociologia e política, os participantes terão acesso a debates, workshops, painéis e palestras que abordarão assuntos como captação de recursos, inovação, mudança sistêmica, futuro dos negócios sociais e novo significado do voluntariado. Passeios e experiências por Poços de Caldas também estarão disponíveis para os interessados. “Temos esse desafio de crescer, sem perder a nossa identidade”, afirma Fábio Bibancos, fundador da Turma do Bem e integrante da Rede Folha de Empreendedores Socioambientais. “Continuaremos a trazer conteúdos de inspiração, motivação, reflexão e premiação para nossos voluntários, mas os participantes também será exposto a experiências totalmente diferentes, proporcionadas pelos nossos parceiros do FIIS.”Os conteúdos relacionados aos dentistas voluntários estarão, principalmente, focados em espaço que teve sua programação pensada pela ONG, chamado de Teatro Turma do Bem (clique aqui e veja a programação completa). O que não significa que esses participantes não possam transitar em outras salas, bem como os demais inscritos não possam participar da programação.“Os mais de 17 mil Dentistas do Bem são influenciadores e realizadores sociais, com ações muito próximas à maior parte dos empreendedores sociais. Os desafios e demandas de inovação são os mesmos”, diz Bibancos. “Nós, empreendedores sociais, voluntários e ‘social makers’, somos uma grande tribo que estará reunida no festival.”Além dos temas gerais, concentrados no Salão Dourado, o espaço da Turma do Bem receberá palestras sobre ideias inovadoras que não deram certo e como superar a crise e os modelos alternativos, workshop de mobilização de recursos, além da tradicional conversa com os premiados.A grande noite, que anunciará os dentistas de destaque em 2018, também ganha um toque especial. Desta vez, eles serão chancelados em uma animada festa, que fará parte da programação de aniversário de Poços de Caldas, em 6 de novembro. As atrações para essa festa serão divulgadas em breve. Para garantir uma vaga e ver de perto essa transformação acontecer é preciso fazer sua inscrição pelo site da Vivejar, onde também estão disponíveis as opções de pacote com hospedagem e alimentação, além das alternativas de transfer. | empreendedorsocial |
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] | Os cem integrantes da Rede Folha de Empreendedores Socioambientais já têm data e local para se reunir: o FIIS (Festival de Inovação e Impacto Social), entre 2 e 7 de novembro, em Poços de Caldas (MG).Na Sala Rede Folha, esses líderes inovadores serão protagonistas de palestras e debates sobre temas como ambiente, educação, saúde, nutrição, entre outros. A variedade reflete o escopo diverso de iniciativas finalistas e vencedoras dos prêmios Empreendedor Social e Empreendedor Social de Futuro.“O Fiis é mais um braço da Rede Folha e do Prêmio Empreendedor Social, que em 2019 completa 15 anos no Brasil”, afirma Maria Cristina Frias, diretora de Redação da Folha, que faz a interface com a Fundação Schwab, entidade irmã do Fórum Econômico Mundial, para realizar a premiação no Brasil, em parceria com o jornal. “Por meio do festival, vamos fazer com que essa história de sucesso e credibilidade continue.” Essa programação integra uma agenda mais ampla, pensada também por membros da rede como Sérgio Andrade, fundador da Agenda Pública, que lidera os ODS Lab –laboratório de inovação para desenvolver propostas para desafios relacionados à água em Poços de Caldas–, e Fábio Bibancos, líder da Turma do Bem, que traz o seu congresso anual Sorriso do Bem para o festival.Não apenas no conteúdo, mas também no planejamento os integrantes da rede marcam presença. Vivejar, a agência oficial para vendas de pacotes do festival, é liderada por Marianne Costa, finalista em 2012.Esses líderes irão transitar em um espaço diverso, que deve reunir cerca de mil realizadores sociais, especialistas e executivos, nos conteúdos espalhados pelas salas dos demais parceiros (clique aqui e veja a programação completa).A Gatromotiva, de David Hertz, vai liderar um laboratório de transição alimentar, no dia 4, dedicado ao ODS 2: Fome Zero e Agricultura Sustentável. Saladorama e Banco de Alimentos também ligados à temática vão contribuir a discussão sobre o impacto positivo da gastronomia social em um dos painéis da Sala Rede Folha. E o Cies Global leva para Poços de Caldas sua carreta de atendimento médico preventivo, que oferece o diagnóstico de risco cardíaco tanto para os participantes do festival quanto para a população de Poços de Caldas.O Fórum Melhores Práticas para Saúde no Terceiro Setor, com curadoria da Aliança Latina pela interface da Abrale (Associação Brasileira de Linfoma e Leucemia), que também integra a Rede Folha, trará assuntos como engajamento do doador, advocacy e o uso de dados.Já o Sorriso do Bem reunirá os dentistas voluntários da ONG para tratar de mercado e saúde, sustentabilidade financeira e expor casos que não deram certo –algo que faz parte da trajetória dos empreendedores sociais.Para garantir uma vaga e ver de perto essa transformação acontecer é preciso fazer a inscrição pelo site da Vivejar, onde também estão disponíveis as opções de pacote com hospedagem e alimentação, além das alternativas de transfer. | empreendedorsocial |
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] | Líderes de organizações do terceiro setor, negócios sociais, investidores ligados a finanças sociais e grandes empresas se reúnem no Fiis (Festival de Inovação e Impacto Social), entre 2 e 7 de novembro, em Poços de Caldas (MG).Durante seis dias, a cidade mineira vai ser a capital da inovação social no Brasil. Em sua primeira edição, o evento agrega o Congresso Sorriso do Bem, da Turma do Bem, com a participação de cerca de 400 dentistas voluntários; o Fórum Melhores Práticas para Saúde no Terceiro Setor, da Aliança Latina, com a presença de cem ONGs da América Latina; além do encontro anual da Rede Folha de Empreendedores Socioambientais, composta por cem líderes.“A Folha se uniu a parceiros estratégicos para realizar um festival que se propõe a ser uma vitrine para a inovação social no Brasil", afirma Sérgio Dávila, editor-executivo do jornal, que abrirá espaço em todas as suas plataformas para o evento. "O Fiis já nasce com força para se tornar a 'Flip dos empreendedores sociais'", diz Fábio Bibancos, fundador da Turma do Bem, integrante da Rede Folha e correalizadora desta primeira edição. Ele se refere à festa literária que é sucesso em Paraty (RJ). "Poços de Caldas tem todos elementos para sediar um evento de transformação social. É uma cidade acolhedora, com boa infraestrutura e recursos turísticos."O festival será realizado no Palace Cassino, um complexo da belle époque, que foi totalmente restaurado e é um das atrações turísticas do município conhecido por suas termas. A expectativa é a de reunir um público em torno de mil empreendedores sociais, voluntários, especialistas e interessados no tema. O Fiis será vitrine para tecnologias sociais que geram mudança em áreas estruturais para o país. Para amarrar uma extensa programação com mais de 70 painéis, workshops, masterclasses, o festival elegeu seis ODS (Objetivos de Desenvolvimento Sustentável) da ONU como temáticas centrais: Fome Zero e Agricultura Sustentável; Igualdade de Gênero; Cidades e Comunidades Sustentáveis; Saúde e Bem-Estar; Indústria, Inovação e Infraestrutura; e Água Limpa e Saneamento. Além de estar alinhado com a Agenda 2030, o festival vai dar destaque para temas que interessam a todo o ecossistema de empreendedorismo social e negócios de impacto no Brasil, como captação, gestão, inovação e escala. A Agenda Pública, também integrante da Rede Folha, será outra protagonista desta edição, ao organizar a Programação Aberta, que irá reunir soluções inovadoras aos desafios complexos do país e que estejam implementadas há ao menos um ano. E para integrar todas as tribos presentes no festival, o tema inovação social vai aglutinar atores que querem promover mudança sistêmica no mundo.“Oferecer aos nossos membros contato com conteúdo proporcionado pelos outros parceiros do festival irá ampliar o olhar desses líderes da saúde para o empreendedorismo social”, afirma Merula Stegall, da Abrale, uma das integrantes da Aliança Latina, A rede internacional articulou a vinda do evento anual da entidade para o Fiis. “Vamos levar temas importantes para avançarmos com a agenda da saúde na América Latina, o que também mobilizará outros atores do festival que não estariam em nosso fórum.”É com esse espírito de atuar em rede e de forma colaborativa que nasceu o Fiis e se desenrolou a curadoria do festival. Além de empreendedores sociais como parceiros de conteúdo, a agência de turismo oficial do evento é uma empresa B liderada por Marianne Costa, integrante da Rede Folha. Como empreendedora, ela afirma que o festival cobre uma carência antiga. “Até hoje não existia um ponto de encontro para todo o ecossistema de ONGs, negócios sociais, empresas B.”As inscrições podem ser feitas pelo site da Vivejar, onde também estão disponíveis as opções de pacote com hospedagem e alimentação, além das alternativas de transfer e opções de vivências de turismo sustentável por Poços de Caldas.“A economia consciente gera empregos, capacitação de brasileiros, movimenta recursos e tem potencial de transformar o país pela inovação social”, afirma Marcelo Alonso, da Lunedi, consultoria de comunicação e sustentabilidade, que também é uma das parceiras do Fiis. A Rede Folha estará presente também levando à população de Poços de Caldas durante o festival ações de saúde promovidas pelo Cies Global, com sua carreta de atendimento, e pela Renovatio, com um mutirão oftalmológico.Está prevista uma intensa programação cultural durante os seis dias de festival, com festas temáticas, exibições de filmes e shows. As novidades do Fiis podem ser acompanhadas pela página do festival na Folha (folha.com/fiis). | empreendedorsocial |
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] | A série "Diálogos Transformadores" abre nesta quarta-feira (29) inscrições para o público interessado em assistir ao debate "Transparência: Um Valor para a Moda e para o Mundo". O encontro será na terça-feira (4), no auditório da Folha, em São Paulo.O evento multimídia é apresentado pelo Instituo C&A. Participam como protagonistas Eloisa Artuso, diretora Educacional do Fashion Revolution Brasil, Marcel Gomes, secretário da ONG Repórter Brasil, e Leonardo Marques, professor da Coppead e consultor em gestão no varejo, vestuário e serviços. Eles vão debater com Giuliana Ortega, diretora-executiva do Instituto C&A, Sérgio Andrade, fundador da Agenda Pública e empreendedor da Rede Folha, e Oded Grajew, presidente do conselho deliberativo da Oxfam Brasil.A plateia descobrirá ainda o caso inspirador de Pedro Ruffier, criador da Movin, marca de roupas que busca soluções para incentivar o comércio justo e sustentável.As inscrições podem ser feitas pela plataforma Eventos Folha, até quarta, às 10h. As vagas são limitadas.Diálogos Transformadores Transparência: Um Valor para a Moda e para o Mundo - Auditório da Folha de S.Paulo - alameda Barão de Limeira, 425, 9º andar, Campos Elíseos, São Paulo, SP. Ter. (4): 16h às 18h. GRÁTIS | empreendedorsocial |
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] | O Lab Habitação: Inovação e Moradia está com inscrições abertas até 24 de setembro para negócios de impacto social para uma aceleração de cinco semanas. O foco de atuação das iniciativas deve ser para melhorar o setor no Brasil, que possui um déficit de 7,7 milhões de casas, sendo 91% delas concentradas em famílias com renda de até três salários mínimos.O programa de curto prazo, realizado pela Artemisia e pela Gerdau, irá potencializar negócios de impacto social com soluções inovadoras. Serão selecionadas 15 startups para uma jornada que de workshops presenciais e online com foco no refinamento do modelo de negócio e do impacto social das soluções. O foco são organizações de todo o Brasil que estejam alinhadas aos temas: acesso à moradia de qualidade; acesso a microcrédito habitacional; reformas habitacionais; empregabilidade na construção civil; gestão de condomínios de habitação popular; água e saneamento; energia; infraestrutura e melhoria de espaço público; e inovação na construção civil.Entre os critérios de seleção estão social; perfil; potencial de escala; estágio de maturidade (startups com protótipo ou produto/serviço desenvolvido, em fase de validação); e potencial de inovação. É essencial a disponibilidade de pelo menos um representante do negócio para participar de todos os dias de workshops presenciais.Os selecionados serão potencializados com base na metodologia exclusiva de aceleração de curto prazo da Artemisia, parceira do Prêmio Empreendedor Social, tendo acesso à curadoria de ferramentas e conteúdos; conexão com outros empreendedores do setor; e mentorias com especialistas em negócio, impacto social e habitação.O objetivo é que os participantes saiam do programa com maior clareza sobre os próximos passos do seu negócio para que avancem no desenvolvimento de aspectos fundamentais e estejam mais preparados para crescer e gerar impacto social no setor atuante.Os empreendedores que concluírem o programa também passam a fazer parte da Rede Artemisia, e os três que se destacarem ao longo do processo poderão receber capital semente e mentorias extras.Um dos empreendedores sociais que já passaram pelo programa de aceleração da Artemisia e que atua no setor, Fernando Assad, fundador do Vivenda e integrante da Rede Folha, relatou, em rede social, a importância do processo. "A Artemisia foi nossa primeira apoiadora, e peça fundamental em nossa trajetória até hoje."As inscrições são gratuitas e podem ser feitas pelo site. | empreendedorsocial |
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] | Não seria exagero dizer que o destino profissional do médico Gabriel Liguori foi traçado no seu nascimento. Ele veio ao mundo com uma cardiopatia congênita chamada atresia pulmonar, o que significa que uma das principais artérias do seu coração nunca foi formada.Aos sete dias de vida, entrou pela primeira vez no Instituto do Coração (Incor), da Faculdade de Medicina da Universidade de São Paulo (FMUSP), onde, aos 2 anos, foi operado. Hoje, é médico especializado no atendimento de crianças. Como pesquisador, desenvolveu um gel, feito com as próprias células do paciente, que poderá levar à criação de um coração artificial para transplantes.As passagens constantes pelo Incor desde os primeiros dias de vida criaram nele o interesse pela medicina, mais precisamente pela cirurgia cardíaca pediátrica. "O que poderia ter sido um trauma acabou virando uma paixão", diz o médico, hoje com 29 anos.Além disso, suas limitações de saúde, que o impediam de praticar esportes ou de participar de brincadeiras que exigiam esforço físico, o levaram cedo para um caminho mais intelectual, que o aproximou da leitura e das ciências. Lia de tudo nessa área, de Charles Darwin à mecânica quântica, além de fazer seus próprios experimentos em casa.Como isso o trouxe até o desenvolvimento do gel é uma longa história."Tentando resumir um pouco, o fato de eu estar constantemente no hospital me despertou o interesse pela medicina", conta. "Desde criança, eu sempre quis ser médico e trabalhar no Incor, tratando crianças que apresentassem essas mesmas malformações congênitas que eu tive. Com sucesso, passei no vestibular e entrei na Faculdade de Medicina da USP em 2009."Desde o início da graduação –e por toda ela–, Gabriel se envolveu com diversos projetos na área de cirurgia cardíaca, principalmente a pediátrica."Na época em que eu estava terminando a faculdade, comecei a entrar em contato com a engenharia de tecidos, inicialmente à distância", conta. "Quanto mais eu lia sobre ela, mais encantado eu ficava e mais eu acreditava que aquele era o futuro da cirurgia cardíaca. Basicamente, essa área procura organizar polímeros, células e biomoléculas de maneira a construir tecidos vivos, para a reposição e regeneração de órgãos ou parte deles", explica.De acordo com ele, hoje há milhares de pessoas na fila de transplante cardíaco, e a maioria delas nunca conseguirá receber um coração."Por isso, acreditando que seria possível criar órgãos em laboratório nos próximos anos e, assim, resolver o problema da escassez –e também da rejeição– para transplante, decidi que faria meu doutorado nessa área", diz. "Assim, em 2015, ingressei direto nele, sem fazer mestrado, na Universidade de Groningen, na Holanda, e desenvolvi uma série de projetos, sendo que um deles deu origem a esse gel."Liguori explica que seu plano é construir um coração utilizando uma técnica de engenharia de tecidos conhecida como bioimpressão, que nada mais é do que a impressão 3D de tecidos humanos."Diferentemente da impressão 3D tradicional, entretanto, em vez de utilizar materiais plásticos como matéria-prima, a bioimpressão utiliza algo chamado de biotinta, que se constitui justamente do gel que desenvolvemos, combinado com células-tronco, que, em conjunto, vão originar os tecidos de interesse."O pesquisador não dá detalhes do processo de fabricação do gel, porque ele está em fase de análise para patente. O que pode dizer é que é um produto fabricado a partir de tecidos animais análogos aos dos humanos."Para fazê-lo, utilizamos um coração suíno", revela. "A partir desses tecidos animais, retiramos as células, para não causar rejeição no receptor, e utilizamos apenas o conteúdo extracelular. Com isso, vamos imprimir um órgão artificial."De acordo com ele, os resultados até agora têm sido promissores. O gel se mostrou, nos estudos, como um grande aliado na cultura tridimensional - e consequente bioimpressão –de células, em particular células-tronco. "Elas entendem o nosso gel como se ele fosse o tecido nativo, onde deveriam estar e, dessa forma, respondem exatamente como as encontradas nele", explica.Liguori diz ter demonstrado que o gel, além de influenciar a proliferação e diferenciação de células-tronco, também possibilita a formação de redes microvasculares, que são os pequenos vasos que existem em todos os órgãos e pelos quais o sangue passa para chegar aos tecidos.Isso é muito importante pois, para qualquer órgão que se queira fabricar em laboratório, será necessário que eles apresentem uma extensa rede microvascular para não morrer.Durante sua graduação na USP, Liguori passou um período em Harvard, fazendo o curso "Principles and Practice of Clinical Research" e estagiando no Children's Hospital Boston, considerado um dos melhores dos Estados Unidos na área pediátrica.O jovem pesquisador também fez um estágio em Londres, onde, durante um mês, pôde analisar a coleção de corações com cardiopatias congênitas do Royal Bromptom Hospital. Depois, também por um mês, esteve na cidade holandesa de Maastrich, pelo Programa de intercâmbio da International Federation of Medical Students Associations.No final de 2014, ele se formou com destaque na FMUSP, recebendo o Prêmio Prof. Dr. Edmundo Vasconcelos de distinção em Cirurgia.No ano seguinte, Liguori foi selecionado como um dos 24 bolsistas –entre 80 mil candidatos– da Fundação Estudar, que dá apoio financeiro e de orientação acadêmica para jovens com potencial de liderança.Em 2017, voltou ao Incor, agora como médico e pesquisador. Atualmente, ele continua trabalhando no desenvolvimento do gel, que está em fase de estudos pré-clínicos. "Ou seja, estamos estudando seu funcionamento em animais para compreender melhor como o organismo reage a ele quando é implantado em diferentes regiões do corpo", explica.Ele ressalva, no entanto, que o uso do produto em pacientes ainda deverá levar algum tempo, não por causa do gel em si, mas pelos diversos outros processos que são necessários otimizar para que se consiga fabricar órgãos e tecidos em laboratório. "Mesmo assim, acredito que conseguiremos iniciar testes clínicos com tecidos mais simples, fabricados a partir desse dele, nos próximos cinco anos", prevê. | empreendedorsocial |
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] | A recente crise econômica e a paralisia político-institucional vivenciada pelo país refletiram de forma acentuada na execução de vários programas importantes voltados a crianças e adolescentes, principalmente no ano de 2015.Olhando para esse cenário, a sexta edição do relatório Um Brasil para as Crianças e os Adolescentes traz análises dos indicadores sociais e políticas implementadas na gestão federal de 2015-2018 nas áreas de saúde, educação e proteção e, onde foi possível, fez um paralelo entre as linhas de ação do governo federal e o seu desempenho orçamentário.A publicação faz parte do programa Presidente Amigo da Criança, iniciativa da Fundação Abrinq em parceria com a Rede de Monitoramento Amiga da Criança e foi lançada na quinta-feira (23).Comecemos pela questão da saúde. A diminuição do investimento chega a 22% na subfunção orçamentária atenção básica, considerando valores que deveriam ser corrigidos pela inflação do período 2014-2018, e houve um decréscimo no investimento de aproximadamente R$ 6 bilhões. A consequência do desinvestimento é o aumento das taxas de mortalidade materno-infantil –que saem de 54,5 mortes a cada cem mil nascidos vivos, em 2012, para 58,4 mortes a cada cem mil nascidos vivos no ano de 2016– ou ainda impactando no posicionamento da taxa de mortalidade na infância (17 por mil nascidos vivos) no ranking mundial –oito vezes maior que a do país melhor classificado (dois por mil nascidos vivos, na Islândia). Pode-se citar, ainda, a amplitude da taxa de mortalidade infantil quando consideradas as mortes por causas evitáveis, principalmente nas regiões nordeste e sudeste, em menores de um ano.Dentre os principais desafios, a persistência de doenças infecciosas com impacto muito negativo na saúde infantil –sífilis, dengue e zika–, o impacto da violência sobre a mortalidade infantil e o aumento do sobrepeso infantil necessitam de esforço e atenção imediatos do governo federal. O acesso à saúde está longe do que se pode considerar como um modelo universal, gratuito e de qualidade.Pautando-se pelo Plano Nacional de Educação (PNE), há muito que se aprimorar na educação brasileira. Além de diversos prazos para o cumprimento das metas e estratégias estabelecidas já estarem em atraso, outros necessitarão de um grande empenho do governo federal para serem efetivados.A começar pela educação infantil, o país tem como principais entraves a expansão do atendimento em creche, ainda muito distante da meta de 50% das crianças de 0 a 3 anos –30,4% em 2015– e a universalização do atendimento em pré-escola, que aparecia, também em 2015, com 90,5% de cobertura e, portanto, não atingiu a meta estabelecida pelo PNE. A dificuldade que o país vem encontrando para atingir a cobertura adequada de creches para a população de 0 a 3 anos de idade se reforçará enquanto não houver um direcionamento de recursos, principalmente federal.O ensino fundamental também possui desafios de universalização, assim como o ensino médio.Analisando a educação brasileira no ciclo básico, podemos apontar como principais desafios a garantia da qualidade do serviço mediante a formação de professores e a disponibilização de infraestrutura capaz de atender os objetivos de desenvolvimento socioemocional de crianças e adolescentes, e a diminuição das disparidades socioeconômicas, raciais e geográficas na distribuição de vagas.Ainda que reconheçamos os avanços alcançados na construção legislativa de proteção e defesa dos direitos de crianças e adolescentes, o Estado brasileiro tem muito a realizar.É importante ressaltar que a subnotificação de informações sobre violência contra crianças e adolescentes ocorre em muitos municípios brasileiros –em 2015, 4.544 municípios (82,5%) declararam não possuir qualquer pesquisa ou levantamento sobre a existência de locais de exploração sexual de crianças e adolescentes em seus territórios, por exemplo.De forma adicional, os desafios que se colocam diante do novo regime fiscal e das limitações orçamentárias do país se configuram como dificultadores à consolidação e manutenção das políticas e serviços existentes. Diferentemente do verificado nas três últimas gestões federais (2003 a 2014), onde se consolidou a tendência de ampliação dos gastos públicos com o desenvolvimento social, especialmente com políticas relacionadas a crianças e adolescentes, houve, a partir de 2015, acentuado desinvestimento, sem a reposição das perdas relativas à inflação do período.Isso importou em menos recursos para as áreas de educação, proteção e saúde para crianças e adolescentes. Em termos percentuais, a participação desses gastos no orçamento federal saiu de 15% (gestão 2011-2014) para 5% (gestão 2015-2018).Importante que a sociedade brasileira conheça os atuais indicadores e cobre de seus candidatos programas que assegurem os direitos das crianças e adolescentes do nosso país, especialmente dos mais vulneráveis, buscando justiça social no presente e oferecendo adequadas perspectivas para o futuro dessa população. | empreendedorsocial |
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] | Em um workshop de quatro horas nesta sexta-feira (24), a professora Priscila Claro apresenta os fundamentos de sustentabilidade e dos ODS (Objetivos de Desenvolvimento Sustentável) da ONU, além de discutir os desafios e as oportunidades de ação na esfera individual.O evento, que tem transmissão ao vivo, foi organizado pelo Inpser, parceiro do Prêmio Empreendedor Social. A escola integra o movimento de mobilização colaborativa em prol da sustentabilidade que organiza um dos maiores festivais do tema do Brasil.A palestra tem transmissão ao vivo. Assista pelo link. | empreendedorsocial |
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] | "Quem faz as nossas roupas?". A pergunta é o ponto de partida para iniciar o debate Transparência: Um Valor para a Moda e para o Mundo, tema da décima edição do Diálogos Transformadores, na terça-feira (4), no auditório da Folha. "A cadeia da moda é complexa, ramificada e cheia de camadas. A transparência é a alavanca para torná-la mais justa e sustentável", diz Giuliana Ortega, diretora-executiva do Instituto C&A, que apresenta o tema desta edição. A partir do Índice de Transparência da Moda no Brasil, iniciativa que rastreia, avalia e divulga informações relevantes das marcas a respeito de seus processos produtivos, especialistas e debatedores vão discutir como conscientizar a indústria e os consumidores sobre a importância de adotar práticas que não agridem o meio ambiente nem os trabalhadores. Para Eloisa Artuso, diretora Educacional do Fashion Revolution Brasil, responsável por implantar o primeiro índice no país, um dos desafios é fazer com que os consumidores passem a exigir mais informações sobre as marcas que usa. "Com a transparência, vem a responsabilização, a prestação de contas e melhores práticas", diz ela. Eloisa será uma das protagonistas da terceira edição do Diálogos Transformadores, ao lado de Marcel Gomes, secretário da ONG Repórter Brasil, cuja missão é identificar e tornar públicas situações que firam direitos trabalhistas e causem danos ambientais, e Leonardo Marques, professor da Coppead e consultor em gestão no varejo, vestuário e serviços.O trio vai debater com Giuliana Ortega, Sérgio Andrade, fundador da Agenda Pública e empreendedor da Rede Folha, e Oded Grajew, presidente do conselho deliberativo da Oxfam Brasil, que promove movimento global de luta contra a desigualdade. A plateia de cem convidados vai conhecer ainda o caso inspirador de Pedro Ruffier, criador da Movin, marca de roupas que busca soluções para incentivar o comércio justo e sustentável, com design minimalista, tingimentos orgânicos e matérias-primas inovadoras.O evento será transmitido pelo TV Folha. O conteúdo da discussão será transformado em um minidocumentário para websérie no canal Diálogos Transformadores. | empreendedorsocial |
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] | Antes de lançar a campanha Se Liga para estimular a cultura de doação no Brasil, que ainda tem um potencial solidário a ser desbravado, o Idis (Instituto para o Desenvolvimento do Investimento Social) faz um chamado para que as ONGs do país atualizem seu cadastro no Mapa das Organizações da Sociedade Civil.O levantamento realizado pelo Ipea (Instituto de Pesquisa Econômica Aplicada) tem mais de 800 mil entidades registradas e tem um papel importante para que um potencial doador consiga acessar informações atualizadas sobre a organização pela qual se interessou.A ferramenta do foi escolhida pelo Idis, parceiro do Prêmio Empreendedor Social, por ser referência para quem busca conhecer melhor as organizações espalhadas pelo Brasil ou envolvidas com determinados temas. O mapa, no entanto, precisa ser atualizado pelas próprias ONGs, com informações sobre projetos, certificações, ano de criação, formas de contato e as áreas em que atuam. Como parte da ação, o instituto também tem orientado que as iniciativas atualizem seus sites da maneira mais objetiva possível. São dicas como: deixar claro com que causas trabalha; explicar o que faz; contar o que conseguiu até agora; criar uma área no site sobre como doar para sua organização.Toda essa mobilização é para que o aplicativo da campanha, que irá conectar doadores com instituições de acordo com as causas defendidas por ambos, tenha informações suficientes, relevantes e organizadas para que a filantropia ocorra. A ideia é mostrar o poder transformador da doação ao convidar o público a refletir que tipo de transformação ele gostaria de realizar no mundo.Mais informações sobre a mobilização estão disponíveis no site do Idis. | empreendedorsocial |